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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________________________________
Form 10-K
(cid:3)
(cid:1)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended February 2, 2013
or
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from to
Commission file number 0-20243
____________________________________________
ValueVision Media, Inc.
(Exact name of Registrant as Specified in Its Charter)
Minnesota
(State or Other Jurisdiction of Incorporation or Organization)
6740 Shady Oak Road, Eden Prairie, MN
(Address of Principal Executive Offices)
41-1673770
(I.R.S. Employer Identification No.)
55344-3433
(Zip Code)
952-943-6000
(Registrant’s Telephone Number, Including Area Code)
Securities registered under Section 12(b) of the Exchange Act:
Common Stock, $0.01 par value
Name of exchange on which registered: Nasdaq Global Market
Securities registered under Section 12(g) of the Exchange Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:1) No (cid:3)
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes (cid:1)
No (cid:3)
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes (cid:3) No (cid:1)
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period
that the registrant was required to submit and post such files). Yes (cid:3) No (cid:1)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. (cid:1)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
(Check one):
Large accelerated filer (cid:1)
Accelerated filer (cid:3)
Non-accelerated filer (cid:1) Smaller reporting company (cid:1)
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act. Yes (cid:1) No (cid:3)
As of March 25, 2013 , 49,139,361 shares of the registrant’s common stock were outstanding. The aggregate market value of the common
stock held by non-affiliates of the registrant on July 27, 2012 , based upon the closing sale price for the registrant’s common stock as reported by
the Nasdaq Global Market on July 27, 2012 was approximately $78,164,820 . For purposes of determining such aggregate market value, all
officers and directors of the registrant are considered to be affiliates of the registrant, as well as shareholders holding 10% or more of the
outstanding common stock as reflected on Schedules 13D or 13G filed with the registrant. This number is provided only for the purpose of this
annual report on Form 10-K and does not represent an admission by either the registrant or any such person as to the status of such person.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive proxy statement to be filed with the Securities and Exchange Commission pursuant to Regulation 14A
not later than 120 days after the close of its fiscal year ended February 2, 2013 are incorporated by reference in Part III of this annual report on
Form 10-K.
Table of Contents
Business
Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4.
Properties
Legal Proceedings
Mine Safety Disclosures
VALUEVISION MEDIA, INC.
ANNUAL REPORT ON FORM 10-K
For the Fiscal Year Ended
February 2, 2013
TABLE OF CONTENTS
PART I
PART II
Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 5.
Item 6.
Item 7.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Item 8.
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Item 10. Directors, Executive Officers and Corporate Governance
Item 11.
Item 12.
Item 13.
Item 14.
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
PART III
Exhibits and Financial Statement Schedule
PART IV
Item 15.
Signatures
EX-10.18
EX-10.19
EX-21
EX-23
EX-31.1
EX-31.2
EX-32
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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING INFORMATION
This annual report on Form 10-K and other materials filed by us with the Securities and Exchange Commission, and information included
in oral statements or other written statements made or to be made by us, contain certain "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Any statements contained herein that are not statements of historical fact, including statements
regarding guidance, industry prospects or future results of operations or financial position made in this report are forward-looking.
We often use words such as anticipates, believes, expects, intends and similar expressions to identify forward-looking statements. These
statements are based on management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual
results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer
preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing
activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on
sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees or estimated cost
savings from contract renegotiations; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third
parties with whom we have contractual relationships, and to successfully manage key vendor relationships; our ability to successfully manage
and maintain our brand name and marketing initiatives; our ability to manage our operating expenses successfully and our working capital
levels; our ability to remain compliant with our long-term credit facility covenants; the market demand for television station sales; our
management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory
requirements; litigation or governmental proceedings affecting our operations; the risks identified under Item 1A (Risk Factors) in this annual
report on Form 10-K; significant public events that are difficult to predict, such as widespread weather catastrophes or other significant
television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; and
our ability to employ and retain key executives and employees. You are cautioned not to place undue reliance on forward-looking statements,
which speak only as of the date of this filing. We are under no obligation (and expressly disclaim any such obligation) to update or alter our
forward-looking statements whether as a result of new information, future events or otherwise.
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Item 1. Business
PART I
When we refer to "we," "our," "us" or the "Company," we mean ValueVision Media, Inc. and its subsidiaries unless the context indicates
otherwise. ValueVision Media, Inc. is a Minnesota corporation with principal and executive offices located at 6740 Shady Oak Road, Eden
Prairie, Minnesota 55344-3433. ValueVision Media, Inc. was incorporated on June 25, 1990. Our fiscal year ended February 2, 2013 is
designated fiscal 2012 , our fiscal year ended January 28, 2012 is designated fiscal 2011 and our fiscal year ended January 29, 2011 is designated
fiscal 2010 . Fiscal 2012 contained 53 weeks and fiscal 2011 and fiscal 2010 both contained 52 weeks.
A. General
We are a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile
and social media. Our principal form of product exposure is our 24-hour television shopping network, ShopNBC, which is distributed primarily
through cable and satellite affiliation agreements, and markets brand name and private label products in the categories of jewelry & watches;
home & consumer electronics; beauty, health & fitness; and fashion & accessories. We also operate ShopNBC.com, a comprehensive e-
commerce platform that sells products appearing on our television shopping channel as well as an extended assortment of online-only
merchandise. Our programming and products are also marketed via mobile devices, including smartphones and tablets such as the iPad, and
through the leading social media channels.
ShopNBC is distributed into approximately 84 million homes, primarily through cable and satellite affiliation agreements, agreements with
telecommunications companies such as AT&T and Verizon and the purchase of month-to-month full- and part-time lease agreements of cable
and broadcast television time. ShopNBC programming is also streamed live on the internet at www.shopnbc.com. We also distribute our
programming through a company-owned full power television station in Boston, Massachusetts and through leased carriage on a full power
television station in Seattle, Washington.
We have an exclusive trademark license from NBCUniversal Media, LLC, formerly known as NBC Universal, Inc. ("NBCU"), for the
worldwide use of an NBC-branded name for a period ending in January 2014. Pursuant to the license, we operate our television home shopping
network and our internet website, ShopNBC.com.
Multi-media Retailing
Our primary form of multi-media retailing is our live 24-hour television shopping network. ShopNBC is the third largest television
shopping channel in the United States. ShopNBC.com is a comprehensive e-commerce website with complementary and web-only products. Net
sales, including shipping and handling revenues, totaled $586.8 million , $558.4 million and $562.3 million for fiscal 2012, fiscal 2011 and fiscal
2010 , respectively. Shoppers can interact and shop via a toll-free telephone number and place orders directly with us or enter an order on the
ShopNBC.com website. Our television programming is produced at our Eden Prairie, Minnesota headquarters facility and is transmitted
nationally via satellite to cable system operators, direct-to-home satellite providers, broadcast television station operators, to our owned full
power broadcast television station WWDP TV in Boston, Massachusetts and through a leased full power broadcast television station in Seattle,
Washington.
Products and Product Mix
Products sold on our multi-media platforms include primarily: jewelry & watches, home & consumer electronics, beauty, health & fitness,
and fashion & accessories. Historically jewelry and watches have been our largest merchandise categories. We are currently working to shift our
product mix to include a more diversified product assortment in order to grow our new and active customer base. The following table shows our
merchandise mix as a percentage of television home shopping and internet net merchandise sales for the years indicated by product category
group:
Merchandise Category
Jewelry & Watches
Home & Consumer Electronics
Beauty, Health & Fitness
Fashion & Accessories
Fiscal 2012
52%
27%
13%
8%
Fiscal 2011
53%
28%
12%
7%
Fiscal 2010
52%
32%
10%
6%
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Jewelry & Watches. ShopNBC features an assortment of gold, sterling silver, and platinum jewelry, offering consumers the latest in fine
and fashion jewelry. Additionally, ShopNBC hosts an extensive collection of men’s and women’s watches from classic to modern designs.
Home & Consumer Electronics. ShopNBC features the latest in home décor, bed and bath textiles, kitchen appliances, mattresses, dining
accessories, and home furnishings that add functionality and style to any space. With consumer electronics, ShopNBC is always on the lookout
to capitalize on the latest technology trends and solutions for today's consumer, direct from some of the world's most recognized brands.
Beauty, Health & Fitness. ShopNBC's beauty, health and fitness assortment features products that inspire today's women to look and feel
great. ShopNBC offers a variety of skincare, cosmetics, and head-to-toe products in addition to the latest nutritional and weight-loss supplements
and fitness accessories.
Fashion & Accessories. ShopNBC features fashionable looks that fit any style and strike a balance between what's hot and what's
essential. Offering a wide assortment of apparel, outerwear, intimates, handbags, accessories, and footwear, ShopNBC provides today's
consumer with easy, affordable style.
B. Company Strategy
As a premium multichannel electronic retailer, our strategy is to offer our customers differentiated quality brands and products at a
compelling value proposition. We also seek to provide today's consumers with flexible programming formats and access that allow them to view
and interact with our content and products at their convenience — whenever and wherever they are able. Our merchandise positioning aims to
make us a trusted destination for quality and an authority in a broad category of merchandise. We focus on creating a customer experience that
builds strong loyalty and a growing customer base.
In support of this strategy, we are pursuing the following actions to improve the operational and financial performance of our company:
(i) expand and diversify our product mix to appeal to more customers, to increase the purchase frequency of active customers and to increase
customer retention rates, (ii) increase new and active customers and improve household penetration, (iii) increase our gross margin dollars by
maintaining merchandise margins in key product categories while prudently managing inventory levels, (iv) enhance our customer satisfaction
through a variety of investments in technology, promotional activity and improved and competitive customer service policies, (v) manage our
fixed operating and transaction expenses, (vi) grow our internet and mobile business with expanded product assortments and internet-only
merchandise offerings, (vii) expand our internet, mobile and social media channels to attract and retain more customers, and (viii) maintain cable
and satellite carriage contracts at appropriate durations while seeking cost savings opportunities and improved footprint productivity through
better channel positions and dual illumination or multiple channels.
C. Television Program Distribution and Internet Operations
Net sales from our television home shopping business, inclusive of shipping and handling revenues, totaled $319 million , $307 million ,
and $330 million , representing 54% , 55% and 59% of consolidated net sales for fiscal 2012, fiscal 2011 and fiscal 2010 , respectively. Net sales
from our internet website business, inclusive of shipping and handling revenues, totaled $268 million , $251 million , and $232 million ,
representing 46% , 45% and 41% of consolidated net sales for fiscal 2012, fiscal 2011 and fiscal 2010 , respectively. Our internet sales
percentage is calculated based on sales orders that are generated from our ShopNBC.com website and primarily ordered directly online. Our
television programming continues to be the most significant medium through which we reach our customers and we believe that our television
home shopping broadcast program is a key driver of traffic to our ShopNBC.com website. Our internet business represents an important
component of our future growth opportunities, and we will continue to invest in and enhance our internet-based capabilities.
Television Home Shopping Network
Satellite Delivery of Programming. Our television network is presently distributed via communications satellite transponders to cable
systems and direct-to-home satellite providers, a full power television station in Boston and one leased broadcast station in Seattle. In
January 2005, we entered into a long-term satellite lease agreement with our present provider of satellite services. Pu rsuant to the terms of this
agreement, we distribute our television network via a satellite that was launched in August 2005. The agreement provides us, under certain
circumstances, with preemptible back-up services if satellite transmission is interrupted.
Television Distribution. As of February 2, 2013 , we have entered into affiliation agreements with parties representing 1,520 cable
systems allowing each operator to offer our television home shopping network substantially on a full-time basis over their
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systems. The terms of the affiliation agreements typically range from one to five years. During any fiscal year, certain agreements with cable,
satellite or other distributors may expire. Under certain circumstances, we or our distributors may cancel the agreements prior to their expiration.
The affiliation agreements generally provide that we will pay each operator a monthly access fee and in some cases marketing support payments
based on the number of homes receiving our programming. We frequently review distribution opportunities with cable system operators and
broadcast stations providing for full- or part-time carriage of our network.
Cable operators serving a large majority of cable households offer cable programming on a digital basis. The use of digital compression
technology provides cable companies with greater channel capacity. While greater channel capacity increases the opportunity for distribution
and, in some cases, reduces access fees paid by us, it also may adversely impact our ability to compete for television viewers to the extent it
results in a higher channel position for us, placement of our programming in separate programming tiers, the broadcast of additional competitive
channels or viewer fragmentation due to a greater number of programming alternatives.
During fiscal 2012 , there were approximately 114 million homes in the United States with at least one television set. Of those homes,
there were approximately 57 million basic cable television subscribers, approximately 34 million direct-to-home satellite subscribers and
approximately 9 million homes who receive programming through telephone service providers, such as AT&T and Verizon. Homes that receive
our television home shopping network 24 hours per day are each counted as one full-time equivalent, or FTE, and homes that receive our
network for any period less than 24 hours are counted based upon an analysis of time of day and day of week that programming is received. We
continue to experience growth in the number of FTE subscriber homes that receive our network.
Our network is carried on direct-to-home satellite services DIRECTV and DISH Network. Carriage is full-time and we pay each operator a
monthly access fee based upon the number of subscribers receiving our programming. As of February 2, 2013 , our network reached
approximately 32 million direct-to-home subscribers on a full-time basis which represents approximately 94% of the total number of direct-to-
home satellite subscribers in the United States.
As of February 2, 2013 , our home shopping network was available to approximately 84.2 million subscriber homes, or approximately 82.8
million average FTEs, compared with approximately 81.5 million subscriber homes, or approximately 79.8 million average FTEs, as of
January 28, 2012 .
Other Methods of Program Distribution. Our programming is also made available full-time to homes in the Boston and Seattle markets
over the air via television broadcast stations owned by us or where we lease the broadcast time. In fiscal 2012, fiscal 2011 and fiscal 2010 , it is
estimated that our Boston and leased Seattle station were responsible for approximately 3% , 3% and 5% respectively, of our total consolidated
net sales. In addition, our programming is also available through our internet retailing website, www.shopnbc.com.
Online Presence
Our website, ShopNBC.com, provides customers with a watch and shop anytime, anywhere experience and offers a broad array of
consumer merchandise, including all products featured on our television programming as well as merchandise sold specifically on
ShopNBC.com. The website includes additional resources, including a live stream of our television programming, an archive of segments of
recent past programming, videos of many individual products that the customer can view on demand, an online program guide, customer-
generated product reviews as well as information about our ShopNBC show hosts and guest personalities.
Our e-commerce activities are subject to a number of general business regulations and laws regarding taxation and online commerce.
There have been continuing efforts to increase the legal and regulatory obligations and restrictions on companies conducting commerce through
the internet, primarily in the areas of taxation, consumer privacy and protection of consumer personal information. For example, the
Commonwealth of Massachusetts has promulgated regulations that took effect on March 1, 2010 that impose a number of data security
requirements on companies that collect certain types of information concerning Massachusetts residents. There are indications that other states
may adopt similar requirements in the future. A patchwork of state laws imposing differing security requirements depending on the residence of
our customers could impose added compliance costs without a compensating increase in revenue.
In November 2002, a number of states approved a multi-state agreement to simplify state sales tax laws by establishing one uniform
system to administer and collect sales taxes on traditional retailers and electronic commerce merchants. The agreement became effective on
October 3, 2005. To date, 24 of the 45 states that impose sales a tax have passed conforming legislation. A number of states and the U.S.
Congress are considering other legislative initiatives that would impose tax collection obligations on electronic commerce. No prediction can be
made as to whether individual states or the U.S. Congress will enact legislation requiring retailers such as us to collect and remit sales taxes on
electronic commerce transactions.
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the CAN-SPAM Act, was signed into
law on December 16, 2003 and went into effect on January 1, 2004. The CAN-SPAM Act pre-empts similar laws
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passed by over 30 states, some of which contain restrictions or requirements that are viewed as stricter than those of the CAN-SPAM Act. The
CAN-SPAM Act is primarily an opt-out type law; that is, prior permission to send e-mail solicitations to a recipient is not required, but a
recipient may affirmatively opt out of such future e-mail solicitations. The CAN-SPAM Act requires commercial e-mails to contain a clear and
conspicuous identification that the message is an advertisement or solicitation for goods or services (unless the sender obtains prior affirmative
consent from the recipient to receive such messages), as well as a clear and conspicuous unsubscribe function that allows recipients to alert the
sender that they do not desire to receive future e-mail solicitation messages. In addition, the CAN-SPAM Act requires that all commercial e-mail
messages include a valid physical postal address. The CAN-SPAM implementing regulations were amended in 2008 by the FTC to include,
among other things, a prohibition that e-mail senders make it difficult for a recipient to opt-out of receiving future emails from the sender. We
believe the CAN-SPAM Act limits our ability to pursue certain direct marketing activities, thus limiting our sales and potential customers.
Changes in consumer protection laws also may impose additional burdens on those companies conducting business online. The adoption of
additional laws or regulations may decrease the growth of the internet or other online services, which could, in turn, decrease the demand for our
products and services and increase our cost of doing business through the internet.
In addition, since our website is available over the internet in all states, various states may claim that we are required to qualify to do
business as a foreign corporation in such state, a requirement that could result in fees and taxes as well as penalties for the failure to qualify. Any
new legislation or regulation, the application of laws and regulations from jurisdictions whose laws do not currently apply to our business or the
application of existing laws and regulations to the internet and other online services could have a material adverse effect on the growth of our
business in this area.
D. Relationship with NBCU, Comcast and GE Equity
Alliance with GE Equity and NBCU
In March 1999, we entered into an alliance with GE Capital Equity Investments, Inc. ("GE Equity") and NBCU, pursuant to which we
issued Series A redeemable convertible preferred stock and common stock warrants, and entered into a shareholder agreement, a registration
rights agreement, a distribution and marketing agreement and, the following year, a trademark license agreement. On February 25, 2009, we
entered into an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of our Series A
preferred stock for (i) 4,929,266 shares of our Series B redeemable preferred stock, (ii) a warrant to purchase up to 6,000,000 shares of our
common stock at an exercise price of $0.75 per share and (iii) a cash payment in the amount of $3.4 million. In connection with the exchange,
the parties also amended and restated the 1999 shareholder agreement and registration rights agreement. The outstanding agreements with GE
Equity and NBCU are described in more detail below.
The shares of Series B redeemable preferred stock were redeemable by us at any time for an initial redemption amount of $40.9 million,
plus accrued dividends at a base rate of 12%, subject to adjustment. In addition, the Series B preferred stock provided GE Equity with class
voting rights and the rights to designate members of our board of directors. In April 2011, we redeemed all of the outstanding Series B preferred
stock for $40.9 million and paid accrued dividends of $6.4 million.
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity, whose common equity was initially beneficially
owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU became a wholly owned subsidiary of NBCUniversal, LLC. In
March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in
February 2013.
As of February 2, 2013 , the direct equity ownership of GE Equity in our company consisted of warrants to purchase up to
6,000,000 shares of common stock, and the direct ownership of NBCU in our company consisted of 7,141,849 shares of common stock. We
have a significant cable distribution agreement with Comcast and believe that the terms of this agreement are comparable to those with other
cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so
long as GE Equity is entitled to appoint two members of our board of directors, NBCU will be entitled to retain a board seat provided that
NBCU beneficially owns at least 5% of our adjusted outstanding common stock (as computed under the shareholder agreement described
below). Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to our adoption of any shareholders rights plan or certain
other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of our voting stock or taking any action that
would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership regulations.
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NBCU Trademark License Agreement
On November 16, 2000, we entered into a trademark license agreement with NBCU pursuant to which NBCU granted us an exclusive,
worldwide license for a term of ten years to use certain NBCU trademarks, service marks and domain names to rebrand our business and
corporate name and website. We subsequently selected the names ShopNBC and ShopNBC.com.
Under the license agreement, we have agreed, among other things, to (i) certain restrictions on using trademarks, service marks, domain
names, logos or other source indicators owned or controlled by NBCU, (ii) the loss of our rights under the license with respect to specific
territories outside of the United States in the event we fail to achieve and maintain certain performance targets in such territories, (iii) not own,
operate, acquire or expand our business to include certain businesses without NBCU’s prior consent, (iv) comply with NBCU’s privacy policies
and standards and practices, and (v) not own, operate, acquire or expand our business such that one-third or more of our revenues or our
aggregate value is attributable to certain services (not including retailing services similar to our existing e-commerce operations) provided over
the internet. The license agreement also grants to NBCU the right to terminate the license agreement at any time upon certain changes of control
of our Company, in certain situations upon the failure by NBCU to own a certain minimum percentage of our outstanding capital stock on a fully
diluted basis, and certain other situations.
On May 11, 2012, we amended our trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term
of the license agreement through January 31, 2014. As consideration for the amendment, we paid NBCU $4 million upon execution of the
amendment and agreed to pay NBCU an additional $2.8 million on May 15, 2013, which is included in accrued liabilities in the accompanying
February 2, 2013 consolidated balance sheet. NBCU has the right to terminate the trademark license agreement if (i) we were to be in material
breach of, default under or non-compliance with the terms and conditions of our credit facility with PNC Bank, National Association (unless
such breach, default or non-compliance is cured within 90 days or consented to or waived by the lender or agent under the credit facility), or (ii)
if credit availability under the credit facility plus our unrestricted cash were to fall below $8 million . In addition, in the event that we were not to
renew our trademark license agreement upon expiration, we agreed we will enter into a separate transition agreement with NBCU, on terms and
subject to the conditions to be mutually agreed between the parties, relating to the three-month period prior to the January 31, 2014, expiration
date.
On May 16, 2011, we issued 689,655 shares of common stock to NBCU as consideration for a previous one year extension of the same
trademark license agreement. Shares issued were valued at $6.04 per share, representing the fair market value of our common stock on the date
of issuance.
Amended and Restated Shareholder Agreement
On February 25, 2009, we entered into an amended and restated shareholder agreement with GE Equity and NBCU, which provides for
certain corporate governance and standstill matters. The amended and restated shareholder agreement provides that GE Equity is entitled to
designate nominees for three out of nine members of our board of directors so long as the aggregate beneficial ownership of GE Equity and
NBCU (and their affiliates) is at least equal to 50% of their beneficial ownership as of February 25, 2009 (i.e., beneficial ownership of
approximately 8.75 million common shares, including for such purpose, shares of our common stock issuable to GE Equity upon exercise of the
warrant for 6,000,000 shares of our common stock), and two out of nine members so long as their aggregate beneficial ownership is at least 10%
of the shares of "adjusted outstanding common stock," as defined in the amended and restated shareholder agreement. In addition, the amended
and restated shareholder agreement provides that GE Equity may designate any of its director-designees to be an observer of the audit, human
resources and compensation, and corporate governance and nominating committees of our board of directors.
The amended and restated shareholder agreement requires the consent of GE Equity prior to our entering into any material agreements with
any of CBS, Fox, Disney, Time Warner or Viacom (and their respective affiliates), provided that this restriction will no longer apply when either
(i) our trademark license agreement with NBCU (described above) has terminated or (ii) GE Equity is no longer entitled to designate at least two
director nominees. In addition, the amended and restated shareholder agreement requires the consent of GE Equity prior to our (i) exceeding
certain thresholds relating to the issuance of securities, the payment of dividends, the repurchase or redemption of common stock, acquisitions
(including investments and joint ventures) or dispositions, and the incurrence of debt; (ii) entering into any business different than what we and
our subsidiaries are currently engaged; and (iii) amending our articles of incorporation to adversely affect GE Equity and NBCU (or their
affiliates); provided, however, that these restrictions will no longer apply when both (1) GE Equity is no longer entitled to designate three
director nominees and (2) GE Equity and NBCU no longer hold any Series B preferred stock. We are also prohibited from taking any action that
would cause any ownership interest by us in television broadcast stations from being attributable to GE Equity, NBCU or their affiliates.
The amended and restated shareholder agreement further provides that during the "standstill period" (as defined in the amended and
restated shareholder agreement), subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) making any asset/business
purchases from us in excess of 10% of the total fair market value of our assets; (ii) increasing their beneficial ownership above 39.9% of our
shares, treating as outstanding and actually owned for such purpose shares of our common
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stock issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of our common stock; (iii) making or in any way participating in
any solicitation of proxies; (iv) depositing any of our securities in a voting trust; (v) forming, joining or in any way becoming a member of a
"13D Group" with respect to any of our voting securities; (vi) arranging any financing for, or providing any financing commitment specifically
for, the purchase of any of our voting securities; or (vii) otherwise acting, whether alone or in concert with others, to seek to propose to us any
tender or exchange offer, merger, business combination, restructuring, liquidation, recapitalization or similar transaction involving us, or
nominating any person as a director of our company who is not nominated by the then incumbent directors, or proposing any matter to be voted
upon by our shareholders. If, during the standstill period, any inquiry has been made regarding a "takeover transaction" or "change in control,"
each as defined in the amended and restated shareholder agreement, that has not been rejected by our board of directors, or our board of directors
pursues such a transaction, or engages in negotiations or provides information to a third party and the board has not resolved to terminate such
discussions, then GE Equity or NBCU may propose to us a tender offer or business combination proposal.
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted outstanding shares of common
stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any securities of our company except for transfers: (i) to certain
affiliates who agree to be bound by the provisions of the amended and restated shareholder agreement, (ii) that have been consented to by us,
(iii) subject to certain exceptions, pursuant to a third-party tender offer, (iv) pursuant to a merger, consolidation or reorganization to which we
are a party, (v) in an underwritten public offering pursuant to an effective registration statement, (vi) pursuant to Rule 144 of the Securities Act
of 1933, or (vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any transfer pursuant to
clause (v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other person acquiring,
after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that person’s affiliates, of more than 10% (or 20%
in the case of a transfer by NBCU) of the adjusted outstanding shares of the common stock, as determined in accordance with the amended and
restated shareholder agreement.
The standstill period will terminate on the earliest to occur of (i) the ten-year anniversary of the amended and restated shareholder
agreement, (ii) our entering into an agreement that would result in a "change in control" (subject to reinstatement), (iii) an actual "change in
control" (subject to reinstatement), (iv) a third-party tender offer (subject to reinstatement), or (v) six months after GE Equity can no longer
designate any nominees to our board of directors. Following the expiration of the standstill period pursuant to clause (i) above and two years in
the case of clause (v) above, GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of our adjusted outstanding shares of
common stock, except pursuant to issuances or exercises of any warrants or pursuant to a 100% tender offer for our company.
Registration Rights Agreement
On February 25, 2009, we entered into an amended and restated registration rights agreement providing GE Equity, NBCU and their
affiliates and any transferees and assigns, an aggregate of four demand registrations and unlimited piggy-back registration rights. In addition,
NBCU was subsequently granted one additional demand registration right pursuant to the second amendment of the NBCU Trademark License
Agreement.
E. Marketing and Merchandising
Television and Internet Retailing
Our television and internet revenues are generated from sales of merchandise and services offered through our "Watch & Shop Anytime,
Anywhere" initiative, which includes cable and satellite television, online at www.shopnbc.com, mobile devices and social media channels. Our
television home shopping business utilizes live television 24 hours a day, seven days a week, to create an interactive and entertaining atmosphere
to bring to life and demonstrate our merchandise. Our customers are primarily women between the ages of 35 and 65, married, with average
annual household incomes of $70,000 or more. We also have a strong presence of male customers of similar age and income range. Our
customers make purchases based on our unique products, quality merchandise and value. We are continually optimizing and adjusting our
product mix to include a more diversified product assortment, which we believe will grow our new and active customer base and retain repeat
customers. We develop our programming schedule with product categories that appeal to specific viewer and customer profiles targeting days of
week and times of day they are most likely to be viewing our network. We feature announced and unannounced promotions to drive interest and
incremental sales, including "Today’s Top Value," a sales program that features one special offer every day. In addition, we also feature major
and special promotional events and inventory-clearance sales during different times of the year.
We continually introduce new products that are easily accessible to customers via our television, online and mobile platforms. Inventory
sources include manufacturers, wholesalers, distributors and importers. We intend to continue to develop and promote private label merchandise,
which generally have higher margins than branded merchandise, across multiple product categories.
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ShopNBC Private Label Consumer Credit Card Program
Our private label consumer credit card program (the "Program") is made available to all qualified consumers for the financing of purchases
of products from ShopNBC. The Program provides a number of benefits to customers including deferred billing options and free or reduced
shipping promotions throughout the year. During fiscal 2012 and 2011 , customer use of the private label consumer credit card accounted for
approximately 17% and 15% of our television and internet sales, respectively. We believe that the use of the ShopNBC credit card furthers
customer loyalty and reduces our overall credit card fee expense.
Purchasing Terms
We obtain products for our multichannel electronic retailing businesses from domestic and foreign manufacturers and/or their suppliers
and are often able to make purchases on favorable terms based on the volume of products purchased or sold. Some of our purchasing
arrangements with our vendors include inventory terms that allow for return privileges for a portion of the order or stock balancing. We
generally do not have long-term commitments with our vendors, and a variety of sources are available for each category of merchandise sold.
During fiscal 2012 , products purchased from one vendor accounted for approximately 19% of our consolidated net sales. We believe that we
could find alternative sources for this vendor’s products if this vendor ceased supplying merchandise; however, the unanticipated loss of any
large supplier could impact our sales and earnings.
F. Order Entry, Fulfillment and Customer Service
Our products are available for purchase via toll-free telephone numbers or on our website. We maintain agreements with West
Corporation, as well as other call surge providers to support us with telephone order-entry operators and automated order-processing services for
the taking of customer orders. We process orders with our own home-based phone agents and with agents at our Bowling Green, Kentucky and
Eden Prairie, Minnesota facilities. At the present time, we do not utilize any call center services based overseas.
We own a 262,000 square foot distribution facility in Bowling Green, Kentucky, which we use for the fulfillment of all merchandise
purchased and sold by us and for certain call center operations. We also lease approximately 230,000 square feet of additional warehouse space
in Bowling Green, Kentucky under a month-to-month lease agreement, which allows for additional capacity of up to a total of approximately
400,000 square feet, if needed.
The majority of customer purchases are paid by credit or debit cards. As discussed above, we maintain a private label credit card program
using the ShopNBC name. Purchases and installment charges made with the ShopNBC private label credit card are non-recourse to us. We also
utilize an installment payment program called ValuePay, which entitles customers to pay by credit card for certain merchandise in two or more
equal monthly installments. The percentage of our net sales generated utilizing our ValuePay payment program over the past three fiscal years
ranged from 70% to 79%. It does, however, create a credit collection risk for us from the potential inability to collect outstanding balances. We
intend to continue to sell merchandise using the ValuePay program due to its significant promotional value.
We maintain a product inventory, which consists primarily of consumer merchandise held for resale. The product inventory is valued at the
lower of average cost or realizable value. As of February 2, 2013 and January 28, 2012 , we had inventory balances of $37.2 million and $43.5
million , respectively. We do not have any material amounts of backlog orders.
Merchandise is shipped to customers by the United States Postal Service, UPS, Federal Express or other recognized carriers. We also have
arrangements with certain vendors who ship merchandise directly to our customers after an approved customer order is processed.
We perform our customer service functions primarily at our Eden Prairie, Minnesota and Bowling Green, Kentucky facilities as well as
with our own home-based phone agents.
Our return policy allows a standard 30-day refund period from the date of invoice for all customer purchases. Our return rate was 22% in
fiscal 2012 compared to 23% in fiscal 2011 . We continue to monitor our return rates in an effort to keep our overall return rates in line and
commensurate with our current product sales mix and our average selling price levels.
G. Competition
The direct marketing and multichannel retail businesses are highly competitive. With our customers looking to "watch and shop anytime,
anywhere," we compete for the attention of customers with other television home shopping and e-commerce retailers; infomercial companies;
other types of consumer retail businesses, including traditional "brick and mortar" department stores, discount stores, warehouse stores and
specialty stores; catalog and mail order retailers and other direct sellers.
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Our direct competitors within the industry include QVC Network, Inc. and HSN, Inc., both of which are substantially larger than we are in
terms of annual revenues and customers, and whose programming is carried more broadly to U.S. households than our programming. The
American Collectibles Network, which operates Jewelry Television, also competes with us for customers in the jewelry category. In addition,
there are a number of smaller niche players and startups in the television home shopping arena who compete with us. We believe that our major
competitors incur cable and satellite distribution fees representing a significantly lower percentage of their sales attributable to their television
programming than do we; and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees)
rather than on the predominantly fixed-cost basis that we currently have. At our current sales level, our distribution costs as a percentage of total
consolidated net sales are higher than our competition. However, one of our key strategies is to maintain our distribution fixed cost structure in
order to leverage our profitability as we grow our business.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet retailers, many of whom
are larger, better financed and have a broader customer base than we do.
We anticipate continuing competition for viewers and customers, for experienced home shopping personnel, for distribution agreements
with cable and satellite systems and for vendors and suppliers — not only from television home shopping companies, but also from other
companies that seek to enter the home shopping and internet retail industries, including telecommunications and cable companies, television
networks, and other established retailers. We believe that our ability to be successful in the multichannel retailing industry will be dependent on
a number of key factors, including expanding our digital footprint to meet our customers' "watch and shop anytime, anywhere" needs, increasing
the number of customers who purchase products from us and increasing the dollar value of sales per customer from our existing customer base.
H. Federal Regulation
The cable television industry and the broadcasting industry in general are subject to extensive regulation by the Federal Communications
Commission, or FCC. The following does not purport to be a complete summary of all of the provisions of the Communications Act of 1934, as
amended, known as the Communications Act; the Cable Television Consumer Protection Act of 1992, known as the Cable Act; the
Telecommunications Act of 1996, known as the Telecommunications Act; or other laws and FCC rules or policies that may affect our
operations.
Cable Television
The cable industry is regulated by the FCC under the Cable Act and FCC regulations promulgated thereunder, as well as by state or local
governments with respect to certain franchising matters.
Must Carry. In general, the FCC's "must carry" rules entitle full power television stations to mandatory carriage of the primary video and
program-related material in their signals, at no charge, to all cable and direct broadcast satellite homes located within each station's broadcast
market provided that the signal is of adequate strength, and, in the case of cable systems, the must carry signals occupy no more than one-third
of the cable system's capacity. Prior to June 2012, the cable must carry rules required cable systems to make must carry signals "viewable" on
all sets connected to their systems, whether the set is analog or digital. This portion of the rules "sunset" in June 2012. The FCC declined to
extend that rule and instead allowed cable systems to provide must carry signals in digital format only, so long as they provide set-top converter
to subscribers at "reasonable" cost. An appeal decision is pending. We do not believe the revised viewability rule will have a material impact on
our business as our programming distributed via the two full-power broadcast television stations in Boston and Seattle would still be viewable
by a vast majority of the cable homes in those markets.
Broadcast Television
General. Our acquisition and operation of television stations is subject to FCC regulation under the Communications Act. The
Communications Act prohibits the operation of television broadcasting stations except under a license issued by the FCC. The statute empowers
the FCC, among other things, to issue, revoke and modify broadcasting licenses, adopt regulations to carry out the provisions of the
Communications Act and impose penalties for violation of such regulations. Such regulations impose certain obligations with respect to the
programming and operation of television stations, including requirements for carriage of children’s educational and informational programming,
programming responsive to local problems, needs and interests, advertising upon request by legally qualified candidates for federal office, closed
captioning, and other matters. In addition, FCC rules prohibit foreign governments, representatives of foreign governments, aliens,
representatives of aliens and corporations and partnerships organized under the laws of a foreign nation from holding broadcast licenses. Aliens
may own up to 20% of the capital stock of a licensee corporation, or generally up to 25% of a U.S. corporation, which, in turn, has a controlling
interest in a licensee.
Full Power Television Stations. In April 2003, one of our wholly owned subsidiaries acquired a full power television station serving the
Boston, Massachusetts market. On April 11, 2007, the FCC granted our application for renewal of the station’s license.
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We also distribute our programming via leased carriage on a full power television station in Seattle, Washington. Our Boston market station,
WWDP TV, currently broadcasts in a digital format on channel 10, perceived by viewers as channel 46, the station's previous analog channel.
The FCC has begun proceedings to consider reclaiming portions of the electro-magnetic spectrum now used for broadcast television
service with the goal of reallocating some of that spectrum for wireless broadband service. The FCC has proposed to use "incentive auctions"
that would permit broadcasters on a voluntary basis to agree to give up some or all of their spectrum and obtain a portion of the proceeds the
FCC would collect from auctioning that spectrum. The FCC would also consider "repacking" broadcast television channels to clear spectrum.
Congress passed legislation in February 2012 authorizing a single incentive auction of television spectrum and an associated repacking of the
television band. That legislation requires the FCC to make a reasonable effort to preserve stations' coverage areas in the repacking process. The
legislation also allows two stations to agree to share one channel and allow the remaining channel to be returned to the FCC for auction. The
legislation allows $1.75 billion for the expenses of repacking. The FCC has started a proceeding to adopt rules to implement the legislation. In
the Northeast portion of the United States, the FCC must adopt agreement with Canada to permit reallocation of some television spectrum and
channel changes for remaining stations. The value of particular television channels, sufficiency of the amounts set aside for reallocation expenses
and the response from Canadian authorities to these issues are currently unknown.
Telephone Companies’ Provision of Programming Services
The Telecommunications Act eliminated the previous statutory restriction forbidding the common ownership of a cable system and
telephone company. Verizon, AT&T, and a number of other local telephone companies are planning to provide or are providing video services
through fiber to the home or fiber to the neighborhood technologies, while other local exchange carriers are using video digital subscriber loop
technology, known as VDSL, to deliver video programming, high-speed internet access and telephone service over existing copper telephone
lines or new fiber optic lines. In March 2007 and November 2007, the FCC released orders designed to streamline entry by carriers by
preempting the imposition by local franchising authorities of unreasonable conditions on entry. A number of parties have requested that the FCC
reconsider various aspects of the March 2007 and November 2007 orders, and those requests remain pending. A number of states have also
enacted franchise reform legislation to make it easier for telephone companies to provide video services. Both Verizon and AT&T have deployed
video delivery systems in many markets across the country, and other telephone companies are also entering the market as a result of these FCC
and state decisions. No prediction can be made as to their further deployment or success in attracting customers.
Regulations Affecting Multiple Payment Transactions
The 2005 antitrust settlement between MasterCard, VISA and approximately 8 million retail merchants raised certain issues for retailers
who accept telephonic orders that involve consumer use of debit cards for multiple or continuity payments. A condition of the settlement
agreement provided that the code numbers or other means of distinguishing between debit and credit cards be made available to merchants by
VISA and MasterCard. Under Federal Reserve Board regulations, this may require merchants to obtain consumers’ written consent for
preauthorized transfers where the merchant is aware that the method of payment is a debit card as opposed to a credit card. We believe that debit
cards are currently being offered through Visa and Mastercard as the payment vehicle in approximately 42% of our transactions. Effective
February 9, 2006, the Federal Reserve Board amended language in its official commentary to Regulation E by removing an express prohibition
on the use of taped verbal authorization from consumers as evidence of a written authorization for purposes of the regulation. There can be no
assurance that compliance with the authorization procedures under this regulation will not adversely affect the customer experience in placing
orders or adversely affect sales.
Fair and Accurate Credit Transactions Act
In an attempt to combat identity theft, in 2003, Congress enacted the Fair and Accurate Credit Transactions Act ("FACTA"). In 2008, the
federal bank regulatory agencies and the Federal Trade Commission finalized a joint rule implementing FACTA. Compliance with the rule
became mandatory on June 1, 2010. FACTA requires companies to take steps to prevent, detect and mitigate the occurrences of identity theft.
Pursuant to FACTA, covered companies are required to, among other things, develop an identity theft prevention program to identify and
respond appropriately to "red flags" that may be indicative of possible identity theft. We adopted our FACTA policy on May 14, 2009.
I. Seasonality and Economic Sensitivity
Our business is subject to seasonal fluctuation, with the highest sales activity normally occurring during our fourth fiscal quarter of the
year, namely November through January. Our business is also sensitive to general economic conditions and business conditions affecting
consumer spending. Additionally, our television audience (and therefore sales revenue) can be significantly
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impacted by major world or domestic events which attract television viewership and divert audience attention away from our programming.
J. Employees
At February 2, 2013 , we had approximately 1,000 employees, the majority of whom are employed in customer service, order fulfillment
and television production. Approximately 20% of our employees work part-time. We are not a party to any collective bargaining agreement with
respect to our employees.
K. Executive Officers of the Registrant
Set forth below are the names, ages and titles of the persons serving as our executive officers.
Name
Keith R. Stewart
Robert Ayd
William McGrath
Carol Steinberg
Annette Repasch
Jean-Guillaume Sabatier
Teresa Dery
Nancy Kunkle
Michael A. Murray
Nicholas J. Vassallo
Beth K. McCartan
Ashish G. Akolkar
Age
49
64
55
53
47
43
46
49
Position(s) Held
Chief Executive Officer and Director
President
Executive Vice President — Chief Financial Officer
Chief Operating Officer
Chief Merchandising Officer
Senior Vice President — Sales & Product Planning and Programming
Senior Vice President — General Counsel
Senior Vice President — Customer Experience & Business Process
Engineering
54
49
43
40
Senior Vice President — Operations
Vice President — Corporate Controller
Vice President — Financial Planning & Analysis
Vice President — IT Operations
Keith R. Stewart was named our President and Chief Executive Officer in January 2009 after having joined ShopNBC as President and
Chief Operating Officer in August 2008. Mr. Stewart retired from QVC in July 2007 where he served the majority of his retail career, most
recently as Vice President — Merchandising of QVC (USA), and Vice President — Global Sourcing of QVC (USA) from April 2004 to June
2007. Previously, Mr. Stewart was General Manager of QVC’s German business unit from 1998 to March 2004. Mr. Stewart first joined QVC as
a consumer electronics buyer in 1992 and through a series of progressively responsible positions developed expertise in all areas of TV
shopping, including merchandising, programming, cable distribution, strategic planning, organizational development, and international sourcing.
Robert Ayd joined ShopNBC in February 2010 as President, overseeing Merchandising, Planning, Programming, Broadcast Operations,
and On-Air Talent. Mr. Ayd brings an extensive background and a track record of success to ShopNBC, including executive leadership roles at
QVC and Macy’s. Most recently, Mr. Ayd served as Executive Vice President and Chief Merchandising Officer at QVC (USA) from 2006 to
2008. During his tenure at QVC, Mr. Ayd also served as Senior Vice President, Design Development & Global Sourcing and Brand
Development from 2005 to 2006, and Senior Vice President of Jewelry and Fashion from 2000 to 2004. Prior to joining QVC in 1995 as Vice
President of Fashion, Mr. Ayd held numerous executive leadership positions for Macy’s, culminating with Senior Vice President in Women’s
Sportswear from 1991 to 1995. Mr. Ayd began his career at Macy’s in 1975 as a buyer of handbags, bodywear and footwear.
William McGrath was named Senior Vice President and Chief Financial Officer in August 2010 after having joined ShopNBC in January
2010 as Vice President of Quality Assurance and being named interim Chief Financial Officer in February 2010. Mr. McGrath served as Vice
President Global Sourcing Operations and Finance at QVC in 2008. During his tenure at QVC, he also served as Vice President Corporate
Quality Assurance and Quality Control from 1999 — 2008; Vice President Merchandise
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Operations and Inventory Control from 1995-1999; Vice President Market Research and Sales Analysis from 1992 — 1995; and Director
Financial Planning and Analysis from 1990-1992. Prior to QVC, Mr. McGrath held a variety of leadership positions at Subaru of America from
1983-1990 and Arthur Andersen from 1979-1983. He holds an MBA in finance from Drexel University and a BS in Accounting from Saint
Joseph’s University.
Carol Steinberg was named Chief Operating Officer in October 2012. Previously she served as Executive Vice President, Internet,
Marketing & Human Resources from June 2011 after having joined ShopNBC as Senior Vice President, E-Commerce, Marketing and Business
Development in June 2009. Previously, she was Vice President at David’s Bridal from September 2006 to June 2009 where she expanded its
internet presence by designing and implementing marketing and merchandising strategies that drove traffic in store and online. Prior to this
position, Ms. Steinberg spent 12 years at QVC from July 1994 to September 2006, most recently having served as the Director of Online
Marketing and Business Development.
Annette Repasch was named Chief Merchandising Officer in October 2011 after having joined ShopNBC as Vice President of Softlines in
May 2011. Previously, she served as Senior Vice President and General Merchandise Manager of Stage Stores from February 2008 to April
2011. Prior to this position, she was Vice President and General Merchandise Manager at QVC (USA) from January 2001 to February 2008. Ms.
Repasch has also held senior merchandising roles in both specialty and departments stores, including Layne Bryant, Saks and Bon-Ton. She
holds a business degree from the Philadelphia College of Art.
Jean-Guillaume Sabatier joined ShopNBC as Senior Vice President, Sales & Product Planning and Programming in November 2008.
During fiscal 2012, Mr. Sabatier also led a special projects initiative in the planning area. Mr. Sabatier served as Director, Sales and Product
Planning for QVC, Inc., from July 2007 to October 2008. Prior to that time, Mr. Sabatier held various positions in QVC’s German business unit,
including Director, Programming and Planning from July 2003 to July 2007. He began his QVC career as a sales and product planner in June
1997.
Teresa Dery was appointed Senior Vice President and General Counsel in June 2011 and Corporate Secretary in February 2011. Ms. Dery
has 18 years of corporate law experience and joined ShopNBC in 2004 as Senior Corporate Counsel. She was appointed Associate General
Counsel in 2006. Prior to joining ShopNBC, she served as Corporate Counsel and Corporate Secretary of Net Perceptions between 2000 and
2004. Previously, she served as Corporate Secretary and Vice President of Finance and Legal for national restaurant franchise 1 Potato 2 from
1993 to 2000.
Nancy Kunkle was appointed Senior Vice President of Customer Experience and Business Process Engineering in February 2013. She
joined ShopNBC in April 2011 as a strategic adviser and was later appointed Senior Vice President of Customer Experience in October 2011.
Ms Kunkle has over 27 years of experience in process-engineering and multichannel customer experience management. Prior to joining
ShopNBC, Ms. Kunkle was Program Manager, Logistics at The Boeing Company from April 2010 to April 2011. Prior to that, Ms. Kunkle spent
over a decade at QVC where she served in multiple leadership roles within commerce, customer advocacy and customer service including
Director, Customer Advocacy from April, 2008 to March 2010 and Director, Commerce Project Management from February 2006 to March
2008. Ms. Kunkle began her career in 1985 at The Boeing Company, providing program management for supply chain processes and product
development.
Michael A. Murray was named Senior Vice President of Operations in September 2009 after having joined ShopNBC as Vice President of
Operations in May 2004. Mr. Murray has over 25 years of operations and business management experience. Prior to joining ShopNBC,
Mr. Murray was Senior Vice President of Operations for the Fingerhut Companies and Federated Department Stores direct to consumer divisions
primarily from May 1991 to October 2002. While at Fingerhut, Mr. Murray also led FBSI operations, Fingerhut’s 3rd party direct to consumer
arm serving Walmart.com, Intuit, Levi’s, Wet Seal and others. Mr. Murray has held executive leadership positions in various direct to consumer
and retail companies including Merrill Corporation, Lieberman Enterprises, and Associated Wholesale Grocers. Mr. Murray began his career
with John Deere as an Industrial Engineer.
Nicholas J. Vassallo has served as Vice President and Corporate Controller since 2000. He first joined ShopNBC as director of financial
reporting in October 1996. During that time he also had responsibility for direct-mail acquisitions and other corporate business development
ventures. Mr. Vassallo was named corporate controller in 1999 and the following year was promoted to vice president. Prior to ShopNBC, he
served as corporate controller for Fourth Shift Corporation, a software development company. Mr. Vassallo began his career with Arthur
Anderson, LLP where he spent eight years in their audit practice group. Mr. Vassallo is a CPA and holds a BS in Accounting from Saint John’s
University in New York.
Beth K. McCartan has served as Vice President Financial Planning & Analysis since 2006. She first joined ShopNBC as Finance Manager
in January 2001. She was promoted to Finance Director in 2003 and to Vice President three years later. Prior to ShopNBC, she worked for The
Pillsbury Company in several finance positions including Sr. Financial Analyst for Green Giant and Progresso brands and as a plant controller.
She began her career with Pillsbury in February 1993. Ms. McCartan holds an MBA in finance from the University of Minnesota and has
undergraduate degrees in Finance, Marketing and Advertising from The University of St. Thomas.
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Ashish G. Akolkar has served as Vice President of IT Operations since June 2007. Mr. Akolkar joined ShopNBC in November 2000 and
has held director and managerial positions at ShopNBC overseeing enterprise architecture, software development, application support &
maintenance and technology infrastructure functions. Prior to joining ShopNBC, Mr. Akolkar served as a technology consultant for ERP
applications while working for companies including netbriefings.com and Sunflower Information Technologies. Mr. Akolkar has an MBA in
finance and BS in electronics engineering from Mumbai University, India.
L. Available Information
Our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and amendments to these reports if
applicable, are available, without charge, on our Investor Relations website as soon as reasonably practicable after they are filed electronically
with the Securities and Exchange Commission. Copies also are available, without charge, by contacting the General Counsel, ValueVision
Media, Inc., 6740 Shady Oak Road, Eden Prairie, Minnesota 55344-3433.
Our investor relations website address is www.shopnbc.com/ir. Our goal is to maintain the investor relations website as a way for investors
to easily find information about us, including press releases, announcements of investor conferences, investor and analyst presentations and
corporate governance. We also make available free of charge our quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements
and all amendments to these filings as soon as practicable after that material is electronically filed with or furnished to the SEC. The information
found on our website is not part of this or any other report we file with, or furnish to, the SEC.
Item 1A. Risk Factors
In addition to the general investment risks and those factors set forth throughout this document, including those set forth under the caption
"Cautionary Statement Concerning Forward-Looking Information," the following risks should be considered regarding our company.
We have a history of losses and a high fixed cost operating base and may not be able to achieve or maintain profitable operations in the
future.
We experienced operating losses of approximately $23.3 million , $16.8 million and $15.5 million in fiscal 2012, fiscal 2011 and fiscal
2010 , respectively. We reported a net loss available to common shareholders of $27.7 million , $48.1 million and $25.9 million in fiscal 2012,
fiscal 2011 and fiscal 2010 , respectively. There is no assurance that we will be able to achieve or maintain profitable operations in future fiscal
years.
Our television home shopping business operates with a high fixed cost base, primarily driven by fixed fees under distribution agreements
with cable and direct-to-home satellite providers to carry our programming. In order to operate on a profitable basis, we must reach and maintain
sufficient annual sales revenues to cover our high fixed cost base and/or negotiate a reduction in this cost structure. If our sales levels are not
sufficient to cover our operating expenses, our ability to reduce operating expenses in the near term will be limited by the fixed cost base. In that
case, our earnings, cash balance and growth prospects could be materially and adversely affected.
If we do not reverse our current trend of operating losses, we could reduce our operating cash resources to the point where we will not
have sufficient liquidity to meet the ongoing cash commitments and obligations to continue operating our business.
As of February 2, 2013 , we had approximately $26.5 million in unrestricted cash, with an additional $2.1 million of restricted cash and
investments used to secure letters of credit. We expect to use our cash to finance our working capital requirements and to make necessary capital
expenditures in order to operate our business and to fund any further operating losses. If we do not reverse our current trend of operating losses,
we could reduce our operating cash resources to the point where we would not be able to adequately fund working capital requirements or
necessary capital expenditures. In February 2012, we secured a $40 million revolving credit facility with PNC Bank, National Association. The
new facility bears an interest rate of LIBOR plus 3% and was used to fund the retirement of our $25 million 11% term loan and to pay a $12.4
million deferred payment obligation to a television distribution provider. We still have significant future commitments for our cash, which
primarily includes payments for cable and satellite program distribution obligations and the eventual repayment of our new three year credit
facility. Based on our current projections for fiscal 2013 , we believe that our existing cash balances will be sufficient to maintain liquidity to
fund our normal business operations over the next twelve months. However, our amended and restated shareholder agreement with GE Equity
and NBCU requires the consent of GE Equity in order for us to issue new equity securities and to incur indebtedness above certain thresholds,
and there can be no assurance that we would receive this consent if we made a request. Furthermore, our new credit facility includes certain
restrictions on our ability to incur additional debt, as well as restrictions on our ability to make material changes in the nature of our business,
both of which may be necessary in times of liquidity constraints. Therefore, there
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can be no assurance that, if required, we would be able to raise additional capital or reduce spending to have sufficient liquidity to meet our
ongoing cash commitments and obligations to continue operating our business.
Our inability to recruit and retain key employees may adversely impact our ability to sustain growth.
Our continued growth is contingent, in part, on our ability to retain and recruit employees that have the distinct skills necessary for a
business that demands knowledge of the general retail industry, merchandising and product sourcing, television production, televised and
internet-based marketing and fulfillment. The marketplace for such employees is very competitive and limited. Our growth may be adversely
impacted if we are unable to attract and retain these key employees.
The failure to secure suitable placement for our television programming and the use of digital technology to expand the number of
channels and services available on cable, direct broadcast satellite and internet protocol TV-based video distribution systems could adversely
affect our ability to attract and retain television viewers and could result in a decrease in revenue.
We are dependent upon our ability to compete for television viewers. Effectively competing for television viewers is dependent, in part, on
our ability to secure placement of our television programming within a suitable programming tier at a desirable channel position. The majority of
multi-video programming distributors now offer programming on a digital basis. While the growth of digital cable and these other systems may
over time make it possible for our programming to be more widely distributed, there are several risks as well. The primary risks associated with
the growth of digital cable and alternative digital platforms are demonstrated by the following:
• we could experience further declines in sales per digital tier subscriber because of the increased number of channels offered on digital
systems competing for the same number of viewers and the higher channel location we typically are assigned in digital tiers;
• more competitors may enter the marketplace as additional channel capacity is added; and
• more programming options being available to the viewing public in the form of new television networks and time-shifted viewing ( e.g.
, personal video recorders, video-on-demand, interactive television and streaming video over broadband internet connections).
Failure to adapt to these risks will result in lower revenue and may harm our results of operations. In addition, failure to anticipate and
adapt to technological changes in a cost-effective manner that meets customer demands and evolving industry standards will also reduce our
revenue, harm our results of operations and financial condition and have a negative impact on our business.
We may not be able to expand or could lose some of our existing programming distribution if we cannot negotiate profitable distribution
agreements.
We are seeking to continue to reduce the costs associated with our cable and satellite distribution agreements. However, while we were
able to achieve reductions in these costs beginning in 2008 and other reductions starting in 2013 without a loss in households, there can be no
assurance that we will achieve comparable cost reductions in the future or that we will be able to maintain or grow our households on financial
terms that are profitable to us. It is possible that we may need to reduce our programming distribution in certain systems if we are unable to
obtain appropriate financial terms. Failure to successfully renew agreements covering a material portion of our existing cable and satellite
households on acceptable financial and other terms could adversely affect our future growth, sales revenues and earnings unless we are able to
arrange for alternative means of broadly distributing our television programming.
NBCU, Comcast and GE Equity have the ability to exert significant influence over us and have the right to disapprove of certain actions
by us.
As a result of their equity ownership in our company, NBCU (and Comcast, as the owner of all of the common equity of NBCU) and GE
Equity together are currently our largest shareholders and have the ability to exert significant influence over actions requiring shareholder
approval, including the election of directors, adoption of equity-based compensation plans and approval of mergers or other significant corporate
events. Through the provisions in the amended and restated shareholder agreement, NBCU (and Comcast, as the majority owner of NBCU) and
GE Equity also have the right to block us from taking certain actions that our Board of Directors might otherwise determine to be in the interests
of our other shareholders (as discussed in greater detail under "Business — Strategic Relationships — Amended and Restated Shareholder
Agreement" above).
Expiration or termination of the NBCU trademark license would require us to pursue a new branding strategy or we may choose to
rebrand for other business reasons, and either rebranding initiative may not be successful.
We have branded our television home shopping network and internet site as ShopNBC and ShopNBC.com, respectively, under an
exclusive, worldwide licensing agreement with NBCU for the use of NBCU trademarks, service marks and domain names. The license
agreement continues through January 2014. We do not have the right to automatic renewal and consequently
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we may be required to pursue a new branding strategy or we may choose to rebrand prior to its expiration in January 2014. Such rebranding may
not be as successful as the NBCU brand. NBCU also has the right to terminate the license prior to the end of the license term if (i) we were to be
in material breach of, default under or non-compliance with the terms and conditions of our credit facility (unless the breach, default or non-
compliance is cured within 90 days or consented to or waived by the lender or agent under the credit facility), or (ii) if credit availability under
the credit facility plus our unrestricted cash were to fall below $8 million . NBCU may also terminate the license under certain other
circumstances, including without limitation, in the event of a breach by us of the terms of the license agreement, upon certain changes of control,
upon our inability to pay our debts as they become due, or upon NBCU’s failure to own a certain percentage of our outstanding capital stock on
a fully diluted basis (as discussed in greater detail under "Business — Relationship with NBCU, Comcast and GE Equity — NBCU Trademark
License Agreement" above). Rebranding our business could result in material expenditures and the following effects on our business (among
others): (a) incremental costs of rebranding, including, but not limited to, reprinting all of our signage, television and internet logos, and potential
challenges to our new brand, (b) engaging a marketing firm to assist with developing a new brand, (c) initiating a marketing campaign above and
beyond our ordinary marketing to inform our customers of our new branding, and (d) the potential loss of customers who do not respond
favorably to the new brand. In the event these effects on our business greatly exceed customary and expected costs and expense or result in an
extended loss of revenue, there could be a material adverse impact on our business.
Our stock ownership is concentrated among a relatively small group of principal shareholders who have substantial control over us,
including our directors and executive officers, and could delay or prevent a change in corporate control.
GE Equity and NBCU (and Comcast, as the owner of all of the common equity of NBCU), together with their affiliates, along with our
directors and executive officers, beneficially own, in the aggregate, approximately 36% of our common stock. As a result, these shareholders,
acting together, would have the ability to significantly influence or control the outcome of matters submitted to our shareholders for approval,
including the election of directors and any merger, consolidation or sale of all or substantially all of our assets. In addition, these shareholders,
acting together, would have the ability to significantly influence or control the management and affairs of our company. Accordingly, this
concentration of ownership might harm the market price of our common stock by:
• delaying, deferring or preventing a change in corporate control;
•
• discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control of us.
impeding a merger, consolidation, takeover or other business combination involving us; or
Competition in the general merchandise retailing industry and particularly the live home shopping and e-commerce sectors could limit
our growth and reduce our profitability.
As a general merchandise retailer, we compete for consumers with other forms of retail businesses, including other television home
shopping and e-commerce retailers, infomercial companies, other types of consumer retail businesses, including traditional "brick and mortar"
department stores, discount stores, warehouse stores, specialty stores, catalog and mail order retailers and other direct sellers. In the competitive
television home shopping sector, we compete with QVC Network, Inc., HSN, Inc. and Jewelry Television, as well as a number of smaller
"niche" home shopping competitors. QVC Network, Inc. and HSN, Inc. both are substantially larger than we are in terms of annual revenues and
customers, their programming is more broadly available to U.S. households than is our programming and in many markets they have more
favorable channel locations than we have. The internet retailing industry is also highly competitive, with numerous e-commerce websites
competing in every product category we carry, in addition to the websites operated by the other television home shopping companies. This
competition in the internet retailing sector makes it more challenging and expensive for us to attract new customers, retain existing customers
and maintain desired gross margin levels.
We may not be able to maintain our satellite services in certain situations, beyond our control, which may cause our programming to go
off the air for a period of time and cause us to incur substantial additional costs.
Our programming is presently distributed to cable systems, full power television stations and satellite dish operators via a leased
communications satellite transponder. Satellite service may be interrupted due to a variety of circumstances beyond our control, such as satellite
transponder failure, satellite fuel depletion, governmental action, preemption by the satellite service provider, solar activity and service failure.
Our satellite transponder agreement provides us with preemptible back-up service if satellite transmission is interrupted under certain conditions.
In the event of a serious transmission interruption where back-up service is not available, we may need to enter into new arrangements, resulting
in substantial additional costs and the inability to broadcast our signal for some period of time.
The FCC could limit must-carry rights, which would impact distribution of our television home shopping programming and might impair
the value of our Boston FCC license.
The FCC issued a public notice on May 4, 2007 stating that it was updating the public record for a petition for reconsideration filed in
1993 and still pending before the FCC. The petition challenges the FCC’s prior determination to grant the same mandatory
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cable carriage (or "must-carry") rights for TV broadcast stations carrying home shopping programming that the FCC’s rules accord to other TV
stations. The time period for comments and reply comments regarding the reconsideration closed in August 2007, and we submitted comments
supporting the continuation of must-carry rights for home shopping stations. If the FCC decides to change its prior determination and withdraw
must-carry rights for home shopping stations as a result of this updating of the public record, we could lose our current carriage distribution on
cable systems in two markets: Boston and Seattle, which currently constitute approximately 3.2 million full-time equivalent households, or
FTE’s, receiving our programming. We own our Boston television station and have a carriage contract with the third party Seattle television
station. In addition, if must-carry rights for home shopping stations are withdrawn, it may not be possible to replace these FTE’s on
commercially reasonable terms and the carrying value of our Boston FCC license, which has an asset carrying value of $12.0 million as of
February 2, 2013 , may become further impaired.
We may be subject to product liability claims for on-air misrepresentations or if people or properties are harmed by products sold by us.
Products sold by us and representations related to these products may expose us to potential liability from claims by purchasers of such
products, subject to our rights, in certain instances, to seek indemnification against this liability from the suppliers or manufacturers of the
products. In addition to potential claims of personal injury, wrongful death or damage to personal property, the live unscripted nature of our
television broadcasting may subject us to claims of misrepresentation by our customers, the Federal Trade Commission and state attorneys
general. We maintain, and have generally required the manufacturers and vendors of these products to carry, product liability and errors and
omissions insurance. There can be no assurance that we will maintain this coverage or obtain additional coverage on acceptable terms, or that
this insurance will provide adequate coverage against all potential claims or even be available with respect to any particular claim. There also
can be no assurance that our suppliers will continue to maintain this insurance or that this coverage will be adequate or available with respect to
any particular claims. Product liability claims could result in a material adverse impact on our financial performance. Our Company is also
subject to two FTC consent decrees, one issued in 2001 and one issued in 2003; both have a duration of 20 years. They consist of claims
involving recordkeeping, compliance policies, and attention to detail on claim substantiation. Violations of these decrees could result in
significant civil fines and penalties.
Our ValuePay installment payment program could lead to significant unplanned credit losses if our credit loss rate was to materially
deteriorate.
We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the
merchandise in two or more equal monthly installments. Our ValuePay installment program is a key element of our promotional strategy. As of
February 2, 2013 , we had approximately $92.6 million due from customers under the ValuePay installment program. We maintain allowances
for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. There is no guarantee that we
will continue to experience the same credit loss rate that we have in the past or that losses will be within current provisions. A significant
increase in our credit losses above what we have been experiencing could result in a material adverse impact on our financial performance.
Failure to comply with existing laws, rules and regulations applicable to our company, or to obtain and maintain required licenses and
rights, could subject us to additional liabilities.
We market and provide a broad range of merchandise through multiple channels. As a result, we are subject to a wide variety of statutes,
rules, regulations, policies and procedures in various jurisdictions which are subject to change at any time, including laws regarding consumer
protection, privacy, the regulation of retailers generally, the importation, sale and promotion of merchandise and the operation of warehouse
facilities, the ownership of television stations as well as laws and regulations applicable to the internet, electronic devises and businesses
engaged in e-commerce. These laws and regulations may cover subject matters including taxation, privacy, data protection, pricing, content,
copyrights, distribution, mobile communications, electronic device certification, electronic contracts and other communications, consumer
protection, unencumbered internet access to our services, the design and operation of websites and the characteristics and quality of our products
and services. Although we undertake to monitor changes in these laws, if these laws change without our knowledge, or are violated by importers,
designers, vendors, manufacturers or distributors or other third-parties we do business with, we could experience delays in shipments and receipt
of goods or be subject to fines or other penalties under the controlling regulations, any of which could adversely affect our business. In addition,
failure to comply with these laws and regulations could result in fines and proceedings against us by governmental agencies and consumers,
which could adversely affect our business, financial condition and results of operations. Moreover, unfavorable changes in the laws, rules and
regulations applicable to us could decrease demand for merchandise offered by us, increase costs and subject us to additional liabilities. Finally,
certain of these regulations impact our marketing efforts.
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We may be subject to claims by consumers and state and federal authorities for security breaches involving customer information, which
could materially harm our reputation and business or add significant administrative and compliance cost to our operations.
In order to operate our business, which includes multiple retail channels, we take orders for our products from customers. This requires us
to obtain personal information from these customers including, but not limited to, credit card numbers. Although we take reasonable and
appropriate security measures to protect customer information, there is still the risk that external or internal security breaches could occur,
including cyber incidents. In addition, new tools and discoveries by third parties in computer or communications technology or software or other
developments may facilitate or result in a future compromise or breach of our computer systems. Such compromises or breaches could result in
data loss and/or identity theft leading to significant liability or costs to us from consumer lawsuits for monetary redress, state and federal
authorities for fines and penalties, and could also lead to interruptions in our operations and negative publicity causing damage to our reputation
and limiting customers’ willingness to purchase products from us. Theft of credit card numbers of consumers could result in multi-million dollar
fines and consumer settlement costs, FTC audit requirements, and significant internal administrative costs.
In addition to possible claims for security breaches involving customer information, the secure processing, maintenance and transmission
of customer information is critical to our operations and business strategy, and we devote significant resources to protecting our customer
information. The expenses associated with complying with a patchwork of state laws imposing differing security requirements depending on the
residence of our customers could reduce our operating margins. As mentioned above, there have been continuing efforts to increase the legal and
regulatory obligations and restrictions on companies conducting commerce, primarily in the areas of taxation, consumer privacy and protection
of consumer personal information and we may have to devote significant resources to information security.
Nearly all of our sales are paid for by customers using credit or debit cards and the increasingly heightened Payment Card Industry
("PCI") standards regarding the storage and security of customer information could potentially impact our ability to accept card brands.
Nearly all of ShopNBC’s customers pay for purchases via a credit or debit card. Credit and debit card brand issuers continue to heighten
PCI standards that are applicable to all merchants who accept these cards. These standards primarily pertain to the processes and procedures for
secure storage of customer data. By virtue of the volume of our overall credit card transactions, ShopNBC is a Level 1 merchant which requires
the annual completion of a formal Record of Compliance (ROC) by a Qualified Security Assessor. Failure to comply with PCI standards, as
required by card issuers, could result in card brand fines and/or the possible inability for us to accept a card brand. Our inability to accept one or
all card brands could materially affect sales in a negative manner. ShopNBC received an approved ROC on August 11, 2012.
We depend on relationships with numerous domestic and foreign manufacturers and suppliers; a decrease in product quality or an
increase in product cost, or the unanticipated loss of our larger suppliers, could impact our sales.
We procure merchandise from numerous domestic and foreign manufacturers and suppliers generally pursuant to short-term contracts and
purchase orders. Our ability to identify and establish relationships with these parties, as well as access quality merchandise in a timely and
efficient manner on acceptable terms and at acceptable costs, can be challenging. We depend on the ability of these parties in the U.S. and
abroad to timely produce and deliver goods that meet applicable quality standards, which is impacted by a number of factors not within the
control of these parties, such as political or financial instability, trade restrictions, tariffs, currency exchange rates and transport capacity and
costs, among others, and to deliver products that meet or exceed our customers’ expectations.
Our failure to identify new vendors and manufacturers, maintain relationships with a significant number of existing vendors and
manufacturers and/or access quality merchandise in a timely and efficient manner could cause us to miss customer delivery dates or delay
scheduled promotions, which would result in the failure to meet customer expectations and could cause customers to cancel orders or cause us to
be unable to source merchandise in sufficient quantities, which could result in lost sales.
It is possible that one or more of our larger suppliers could experience financial difficulties, including bankruptcy, or otherwise could
determine to cease doing business with us. During fiscal 2012 , products purchased from one vendor accounted for approximately 19% of our
consolidated net sales. The unanticipated loss of this supplier or any other large supplier could impact our sales and earnings. We have
periodically experienced the loss of a major vendor and if a number of our larger vendors ceased doing business with us, this could materially
and adversely impact our sales and profitability.
Many of our key functions are concentrated in a single location, and a natural disaster could seriously impact our ability to operate.
Our television broadcast studios, internet operations, IT systems, merchandising team, inventory control systems, executive offices and
finance/accounting functions, among others, are centralized in our adjacent offices at 6740 and 6690, Shady Oak Road
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in Eden Prairie, Minnesota. In addition, our only fulfillment and distribution facility is centralized at a location in Bowling Green, Kentucky. A
natural disaster, such as a tornado, could seriously disrupt our ability to continue or resume normal operations for some period of time. While we
have certain business continuity plans in place, no assurances can be given as to how quickly we would be able to resume operations and how
long it may take to return to normal operations. We could incur substantial financial losses above and beyond what may be covered by applicable
insurance policies, and may experience a loss of customers, vendors and employees during the recovery period.
We could be subject to additional sales tax collection obligations and claims for uncollected amounts.
Over the past five years, a number of states have adopted legislation that would require out-of-state retailers to collect and remit sales tax
on transactions originating on the internet or by other remote means such as home shopping, infomercial and catalog distribution. These new
laws seek to assert indirect physical "nexus" by the out-of-state retailer based on either the presence in the state of e-commerce "click-thru"
affiliates who are paid by the retailer to direct e-commerce traffic to the retailer through independent websites or by the presence in the state of
companies with which the out-of-state retailer shares common ownership. These laws are being challenged by internet and other retailers under
federal constitutional grounds, but court challenges have to date been largely unsuccessful. We continually monitor this legislation and,
depending upon our facts in the state, have either registered to collect tax (such as in New York, North Carolina, Colorado, and Pennsylvania) or
have confirmed that we have no direct or indirect physical relationships with the state at the time such legislation becomes effective. Several new
state legislatures are introducing similar legislation each year, and federal legislation (which would require nationwide collection from all of our
customers) has also been introduced in the federal House and Senate. If this trend continues and the laws are upheld after legal challenges, we
could be required to collect additional state and local taxes in many additional jurisdictions. Adding sales tax to our internet transactions could
negatively impact consumer demand, create a competitive disadvantage (if all retailers are not equally impacted), and create an additional costly
administrative burden of complying with the collection laws of multiple jurisdictions. While we believe we comply with current state sales tax
regulations, a successful assertion by one or more states requiring us to collect taxes where we do not do so could result in substantial tax
liabilities, including for past sales, as well as penalties and interest.
We place a significant reliance on technology and information management tools and operational applications to run our existing
businesses, the failure of which could adversely impact our operations.
Our businesses are dependent, in part, on the use of sophisticated technology, some of which is provided to us by third parties. These
technologies include, but are not necessarily limited to, satellite based transmission of our programming, use of the internet and other mobile
commerce devises in relation to our on-line business, new digital technology used to manage and supplement our television broadcast
operations, the age of our legacy operational applications to distribute product to our customers and a network of complex computer hardware
and software to manage an ever increasing need for information and information management tools. The failure of any of these legacy systems
or operational infrastructure elements, technologies, or our inability to have this technology supported, updated, expanded or integrated into new
business processes or other technologies, could adversely impact our operations. Although we have, when possible, developed alternative
sources of technology and built redundancy into our computer networks and tools, there can be no assurance that these efforts to date would
protect us against all potential issues or disaster occurrences related to the loss of any such technologies or their use.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
We own two commercial buildings occupying approximately 209,000 square feet in Eden Prairie, Minnesota (a suburb of Minneapolis).
These buildings are used for office space including executive offices, television studios, broadcast facilities and administrative offices. We own a
262,000 square foot distribution facility on a 34 -acre parcel of land in Bowling Green, Kentucky, which is currently pledged as collateral under
our bank credit facility. We also lease approximately 230,000 square feet of additional warehouse space in Bowling Green, Kentucky under a
month-to-month lease agreement, which allows for additional capacity of up to a total of approximately 400,000 square feet, if needed.
Additionally, we rent transmitter site and studio locations in Boston, Massachusetts for our full power television station.
We believe that our existing facilities are adequate to meet our current needs and that suitable additional alternative space will be available
as needed to accommodate expansion of operations.
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Item 3. Legal Proceedings
We are involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of management, the
claims and suits individually and in the aggregate will not have a material adverse effect on our operations or consolidated financial statements.
In the third quarter of fiscal 2009, the U.S. Customs and Border Protection agency commenced an investigation into an undervaluation and
corresponding underpayment of the customs duty owed by one of the Company's vendors relating to a particular shipment of goods to us. After a
lengthy investigation, the vendor was criminally charged and recently pleaded guilty in federal court to using fraudulent invoices to defraud U.S.
Customs of duties. After the vendor refused a request to indemnify the Company for its risk, in December 2009, we commenced litigation
against the vendor in the U.S. District Court of Minnesota for breach of contract. The vendor then filed counterclaims for payments it claimed
were owed by us. The case has been stayed by the court.
Item 4. Mine Safety Disclosures
Not Applicable.
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PART II
Item 5. Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Market Information for Common Stock
Our common stock is traded on the Nasdaq Global Market under the symbol "VVTV." The following table sets forth the range of high and
low sales prices of our common stock as quoted by the Nasdaq Global Market for the periods indicated.
Fiscal 2012
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Fiscal 2011
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Holders
High
Low
$
$
2.59 $
2.55
2.83
2.83
7.67 $
8.73
7.74
3.37
1.55
1.48
1.65
1.62
5.00
5.85
1.91
1.43
As of March 14, 2013, we had approximately 820 common shareholders of record.
Dividends
We have never declared or paid any dividends with respect to our common stock. Any future determination by us to pay cash dividends on
our common stock will be at the discretion of our board of directors and will be dependent upon our results of operations, financial condition,
any contractual restrictions then existing and other factors deemed relevant at the time by the board of directors. We currently expect to retain
our earnings for the development and expansion of our business and do not anticipate paying cash dividends on the common stock in the
foreseeable future.
Pursuant to the amended and restated shareholder agreement with GE Equity and NBCU, we are prohibited from paying dividends on our
common stock without GE Equity’s prior consent. We are further restricted from paying dividends on our common stock by our bank credit
facility.
Issuer Purchases of Equity Securities
As of February 2, 2013 , all authorizations for repurchase programs have expired and there were no repurchases made during fiscal 2012.
Stock Performance Graph
The graph below compares the cumulative five-year total return to our shareholders (based on appreciation or depreciation of the market
price of our common stock) on an indexed basis with (i) a broad equity market index and (ii) two published industry indices. The presentation
compares the common stock price in the period from February 2, 2008 to February 2, 2013 to the Nasdaq Composite Index, the S&P 500
Retailing Index and the Morningstar Specialty Retail Index. The cumulative return is calculated assuming an investment of $100 on February 2,
2008 , and reinvestment of all dividends. You should not consider shareholder return over the indicated period to be indicative of future
shareholder returns.
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COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among ValueVision Media, Inc., The Nasdaq Composite Index,
S&P 500 Retailing Index and the Morningstar Specialty Retail Index
ASSUMES $100 INVESTED ON FEBRUARY 2, 2008
ASSUMES DIVIDENDS REINVESTED
FISCAL YEAR ENDING FEBRUARY 2, 2013
ValueVision Media, Inc.
NASDAQ Composite Index
S&P 500 Retailing Index
Morningstar Specialty Retail Index
Equity Compensation Plan Information
January 31,
2009
January 30,
2010
January 28,
2012
February 2,
2013
February 2,
2008
100.00 $
100.00 $
100.00 $
100.00 $
$
$
$
$
4.08 $
61.71 $
62.28 $
59.71 $
67.21 $
90.64 $
96.88 $
102.37 $
January 29,
2011
105.22 $
114.49 $
123.43 $
135.25 $
25.12 $
121.21 $
140.22 $
143.87 $
45.35
138.61
178.55
185.90
The following table provides information as of February 2, 2013 for our compensation plans under which securities may be issued:
Plan Category
Equity Compensation Plans Approved
by Security Holders
Equity Compensation Plans Not
Approved by Security Holders (2)
Total
_______________________________________
Number of Securities to be
Issued Upon Exercise of
Options, Warrants and
Rights
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights
Number of Securities
Remaining Available for
Future Issuance under
Equity Compensation Plans
5,768,000
525,000 (2)
6,293,000
$5.08
$4.12
$3.96
386,000 (1)
—
386,000
(1)
Includes securities available for future issuance under shareholder approved compensation plans other than upon the exercise of
outstanding options, warrants or rights, as follows: 216,000 shares under the 2004 Omnibus Stock Plan and 170,000 shares under the
2011 Omnibus Stock Plan.
(2)
Reflects 525,000 shares of common stock issuable upon exercise of nonstatutory employee stock options granted at exercise prices
equal to the fair market value of a share of common stock on the date of grant. Nonstatutory employee stock options have historically
been granted to new employees as inducement grants when shareholder approved equity
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compensation plan shares have been depleted. Each of these options expires ten years from the grant date and vests over three years.
Item 6. Selected Financial Data
The selected financial data for the five years ended February 2, 2013 have been derived from our audited consolidated financial statements.
The selected financial data presented below are qualified in their entirety by, and should be read in conjunction with, the financial statements and
notes thereto and other financial and statistical information referenced elsewhere herein including the information referenced under the caption
"Management’s Discussion and Analysis of Financial Condition and Results of Operations."
February 2,
2013 (a)
January 28,
2012(b)
Year Ended
January 29,
2011(c)
January 30,
2010(d)
January 31,
2009(e)
(In thousands, except per share data)
Statement of Operations Data:
Net sales
Gross profit
Operating loss
Net loss
$ 586,820 $ 558,394 $ 562,273 $ 527,873 $ 567,510
182,749
(88,458 )
(97,793 )
212,372
(23,297 )
(27,676 )
204,095
(16,838 )
(48,064 )
199,529
(15,466 )
(25,868 )
173,772
(41,171 )
(41,998 )
Per Share Data:
Net loss from continuing operations
per common share
Net loss from continuing operations
per common share — assuming
dilution
Weighted average shares outstanding:
$
$
(0.57 ) $
(1.03 ) $
(0.78 ) $
(0.45 ) $
(2.92 )
(0.57 ) $
(1.03 ) $
(0.78 ) $
(0.45 ) $
(2.92 )
Basic
Diluted
48,875
48,875
46,451
46,451
33,326
33,326
32,538
32,538
33,598
33,598
Balance Sheet Data:
Cash and cash equivalents
Restricted cash and investments
Current assets
Long-term investments
Property, equipment and other assets
Total assets
Current liabilities
Series B redeemable preferred stock
Other long-term obligations
Series A redeemable preferred stock
Shareholders’ equity
February 2,
2013
January 28,
2012
January 29,
2011
January 30,
2010
January 31,
2009
(In thousands)
$
26,477 $
2,100
170,712
—
41,387
212,099
96,400
—
38,420
—
77,279
32,957 $
2,100
163,271
—
55,189
218,460
91,364
—
25,507
—
101,589
46,471 $
4,961
185,357
—
53,002
238,359
103,798
14,599
36,810
—
83,152
17,000 $
5,060
139,361
—
56,853
196,214
85,992
11,243
10,675
—
88,304
53,845
1,589
161,469
15,728
64,303
241,500
95,988
—
—
44,191
99,472
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Other Data:
Gross profit
Working capital
Current ratio
Adjusted EBITDA (as defined)(f)
Cash Flows:
Operating
Investing
Financing
________________
February 2,
2013
January 28,
2012
Year Ended
January 29,
2011
January 30,
2010
January 31,
2009
(In thousands, except statistical data)
36.2 %
36.6 %
35.5 %
32.9 %
32.2 %
$
$
74,312
1.8
4,494
$
$
71,907
1.8
996
$
$
81,559
1.8
2,351
$
$
$
53,369
1.6
(19,411 ) $
65,481
1.7
(51,421 )
$
$
$
(8,482 ) $
(10,055 ) $
$
12,057
(12,949 ) $
(7,819 ) $
$
7,254
$
327
(7,430 ) $
$
36,574
(37,896 ) $
8,307
$
(7,256 ) $
7,100
24,557
(3,417 )
(a) Results of operations for fiscal 2012 includes an $11.1 million write-down of our FCC broadcast license and a $500,000 charge
resulting from the early retirement of our $25 million term loan. Also, as a result of the Company's retail accounting calendar, fiscal
2012 includes 53 weeks of operations as compared to 52 weeks for the other periods presented. See Notes 2, 4 and 9 to the consolidated
financial statements.
(b) Results of operations for fiscal 2011 includes a $25.7 million total charge related to the early preferred stock debt extinguishment. See
Note 8 to the consolidated financial statements.
(c) Results of operations for fiscal 2010 include the following: (i) a $1.2 million charge due to early payment of preferred stock obligations
and (ii) a $1.1 million charge related to incremental restructuring charges incurred in fiscal 2010. See Notes 8 and 17 to the
consolidated financial statements.
(d) Results of operations for fiscal 2009 include the following: (i) a $3.6 million gain on the sale of auction rate securities, (ii) a
$2.3 million charge related to the restructuring of certain company operations and (iii) a $1.9 million charge related to costs associated
with our chief executive officer transition.
(e) Results of operations for fiscal 2008 include the following: (i) an $11.1 million auction rate securities write down, (ii) an $8.8 million
FCC license intangible asset impairment, (iii) a $4.3 million charge related to the restructuring of certain company operations and (iv) a
$2.7 million charge related to costs associated with our chief executive officer transition.
(f) EBITDA as defined for this statistical presentation represents net income (loss) for the respective periods excluding depreciation and
amortization expense, interest income (expense) and income taxes. We define Adjusted EBITDA as EBITDA excluding debt
extinguishment; non-operating gains (losses); non-cash impairment charges and write downs; restructuring and CEO transition costs;
and non-cash share-based compensation expense. Management has included the term Adjusted EBITDA in its EBITDA reconciliation
in order to adequately assess the operating performance of our "core" television and internet businesses and in order to maintain
comparability to our analyst’s coverage and financial guidance, when given. Management believes that Adjusted EBITDA allows
investors to make a meaningful comparison between our core business operating results over different periods of time with those of
other similar companies. In addition, management uses Adjusted EBITDA as a metric to evaluate operating performance under its
management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating
income (loss), net income (loss) or to cash flows from operating activities as determined in accordance with generally accepted
accounting principles and should not be construed as a measure of liquidity. Adjusted EBITDA may not be comparable to similarly
entitled measures reported by other companies.
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A reconciliation of Adjusted EBITDA to its comparable GAAP measurement, net loss, follows:
Adjusted EBITDA
Less:
Loss on debt extinguishment
Non-operating gains (losses)
Write-down of auction rate investments
FCC license impairment
Restructuring costs
CEO transition costs
Non-cash share-based compensation expense
EBITDA (as defined)
A reconciliation of EBITDA to net loss is as
follows:
EBITDA (as defined)
Adjustments:
Depreciation and amortization
Interest income
Interest expense
Income tax benefit (provision)
Net loss
February 2,
2013
January 28,
2012
Year Ended
January 29,
2011
(In thousands)
January 30,
2010
January 31,
2009
$
4,494 $
996 $
2,351 $
(19,411 ) $
(51,421 )
(500 )
100
—
(11,111 )
—
—
(3,257 )
(10,274 ) $
(25,679 )
—
—
—
—
—
(5,007 )
(29,690 ) $
(1,235 )
—
—
—
(1,130 )
—
(3,350 )
(3,364 ) $
—
3,628
—
—
(2,303 )
(1,932 )
(3,205 )
(23,223 ) $
—
(969 )
(11,072 )
(8,832 )
(4,299 )
(2,681 )
(3,928 )
(83,202 )
$
$
(10,274 ) $
(29,690 ) $
(3,364 ) $
(23,223 ) $
(83,202 )
(13,423 )
11
(3,970 )
(20 )
(27,676 ) $
(12,827 )
64
(5,527 )
(84 )
(48,064 ) $
(13,337 )
51
(9,795 )
577
(25,868 ) $
(14,320 )
382
(4,928 )
91
(41,998 ) $
(17,297 )
2,739
—
(33 )
(97,793 )
$
ITEM 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Introduction
The following discussion and analysis of financial condition and results of operations is qualified by reference to and should be read in
conjunction with our audited consolidated financial statements and notes thereto included elsewhere in this annual report.
Cautionary Statement Regarding Forward-Looking Statements
This Annual Report on Form 10-K, including the following Management’s Discussion and Analysis of Financial Condition and Results of
Operations and other materials we file with the Securities and Exchange Commission (as well as information included in oral statements or other
written statements made or to be made by us) contain certain "forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Any statements contained herein that are not statements of historical fact, including statements regarding
guidance, industry prospects or future results of operations or financial position made in this report are forward-looking. We often use words
such as anticipates, believes, expects, intends and similar expressions to identify forward-looking statements. These statements are based on
management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially
from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt
levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve
the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales
margins; the level of cable and satellite distribution for our programming and the associated fees or estimated cost savings from contract
renegotiations; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom we
have contractual relationships, and to successfully manage key vendor relationships; our ability to successfully manage and maintain our brand
name and marketing initiatives; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain
compliant with our long-term credit facility covenants; the market demand for television station sales; our management and information systems
infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental
proceedings affecting our operations; the risks identified under Item 1A (Risk Factors) in this report on Form 10K; significant public events that
are difficult to predict, such as widespread weather catastrophes or other significant television-covering events causing an interruption of
television coverage or that directly compete with the viewership of our programming; and our ability to employ and retain key executives and
employees. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of
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this filing. We are under no obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as
a result of new information, future events or otherwise.
Overview
Company Description
We are a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile
and social media. Our principal form of product exposure is our 24-hour television shopping network, ShopNBC, which is distributed primarily
through cable and satellite affiliation agreements, and markets brand name and private label products in the categories of jewelry & watches;
home & consumer electronics; beauty, health & fitness; and fashion & accessories. We also operate ShopNBC.com, a comprehensive e-
commerce platform that sells products appearing on our television shopping channel as well as an extended assortment of online-only
merchandise. Our programming and products are also marketed via mobile devices, including smartphones and tablets such as the iPad, and
through the leading social media channels. We have an exclusive trademark license from NBCU, for the worldwide use of an NBCU-branded
name for a period ending in January 2014. Pursuant to the license, we operate our television home shopping network and our internet website,
ShopNBC.com.
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and 49% by GE.
As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49%
common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013.
Products and Customers
Products sold on our multi-media platforms include primarily jewelry & watches, home & consumer electronics, beauty, health & fitness,
and fashion & accessories. Historically jewelry and watches have been our largest merchandise categories. We are currently working to shift our
product mix to include a more diversified product assortment in order to grow our new and active customer base. The following table shows our
merchandise mix as a percentage of television home shopping and internet net merchandise sales for the years indicated by product category
group:
Merchandise Category
Jewelry & Watches
Home & Consumer Electronics
Beauty, Health & Fitness
Fashion & Accessories
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
52 %
27 %
13 %
8 %
53 %
28 %
12 %
7 %
52 %
32 %
10 %
6 %
Our product strategy is to continue to develop and expand new product offerings across multiple merchandise categories based on customer
demand, as well as to offer competitive pricing and special values in order to drive new customers and maximize margin dollars per minute. Our
multichannel customers — those who interact with our network and transact through TV, internet and mobile device — are primarily women
between the ages of 35 and 65, married, with average annual household incomes of $70,000 or more. We also have a strong presence of male
customers of similar age and income range. We believe our customers make purchases based on our unique products, quality merchandise and
value.
Company Strategy
As a premium multichannel electronic retailer, our strategy is to offer our customers differentiated quality brands and products at a
compelling value proposition. We also seek to provide today's consumers with flexible programming formats and access that allow them to view
and interact with our content and products at their convenience — whenever and wherever they are able. Our merchandise positioning aims to
make us a trusted destination for quality and an authority in a broad category of merchandise. We focus on creating a customer experience that
builds strong loyalty and a growing customer base.
In support of this strategy, we are pursuing the following actions to improve the operational and financial performance of our company:
(i) expand and diversify our product mix to appeal to more customers, to increase the purchase frequency of active customers and to increase
customer retention rates, (ii) increase new and active customers and improve household penetration, (iii) increase our gross margin dollars by
maintaining merchandise margins in key product categories while prudently managing inventory levels, (iv) enhance our customer satisfaction
through a variety of investments in technology, promotional activity and improved and competitive customer service policies, (v) manage our
fixed operating and transaction expenses, (vi) grow our
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internet and mobile business with expanded product assortments and internet-only merchandise offerings, (vii) expand our internet, mobile and
social media channels to attract and retain more customers, and (viii) maintain cable and satellite carriage contracts at appropriate durations
while seeking cost savings opportunities and improved footprint productivity through better channel positions and dual illumination or multiple
channels.
Our Competition
The direct marketing and multichannel retail industries are highly competitive. With our customers looking to "watch and shop anytime,
anywhere," we compete for the attention of customers with other television home shopping and e-commerce retailers; infomercial companies;
other types of consumer retail businesses, including traditional "brick and mortar" department stores, discount stores, warehouse stores and
specialty stores; catalog and mail order retailers and other direct sellers.
Our direct competitors within our industry include QVC Network, Inc. and HSN, Inc., both of which are substantially larger than we are in
terms of annual revenues and customers, and whose programming is carried more broadly to U.S. households than our programming. The
American Collectibles Network, which operates Jewelry Television, also competes with us for customers in the jewelry category. In addition,
there are a number of smaller niche players and startups in the television home shopping arena who compete with us. We believe that our major
competitors incur cable and satellite distribution fees representing a significantly lower percentage of their sales attributable to their television
programming than do we; and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees)
rather than on the predominantly fixed-cost basis that we currently have. At our current sales level, our distribution costs as a percentage of total
consolidated net sales are higher than our competition. However, one of our key strategies is to maintain our distribution fixed cost structure in
order to leverage our profitability as we grow our business.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet retailers, many of whom
are larger, better financed and have a broader customer base than we do.
We anticipate continuing competition for viewers and customers, for experienced home shopping personnel, for distribution agreements
with cable and satellite systems and for vendors and suppliers — not only from television home shopping companies, but also from other
companies that seek to enter the home shopping and internet retail industries, including telecommunications and cable companies, television
networks, and other established retailers. We believe that our ability to be successful in the multichannel retailing industry will be dependent on
a number of key factors, including expanding our digital footprint to meet our customers' "watch and shop anytime, anywhere" needs, increasing
the number of customers who purchase products from us and increasing the dollar value of sales per customer from our existing customer base.
Results for Fiscal 2012, 2011 and 2010
Consolidated net sales in fiscal 2012 were $586.8 million compared to $558.4 million in fiscal 2011 , a 5% increase. Consolidated net sales
in fiscal 2011 were $558.4 million compared to $562.3 million in fiscal 2010 , a 1% decrease. We reported an operating loss of $23.3 million
and a net loss of $27.7 million for fiscal 2012 . Our operating loss in fiscal 2012 included an $11.1 million non-cash impairment charge related
to our FCC television broadcasting license. We reported an operating loss of $16.8 million and a net loss of $48.1 million for fiscal 2011 . Our
net loss in fiscal 2011 included a $25.7 million non-cash debt extinguishment charge. We reported an operating loss of $15.5 million and a net
loss of $25.9 million for fiscal 2010 . Operating expenses in fiscal 2010 included $1.1 million of restructuring charges and a $1.2 million debt
extinguishment charge.
FCC License Impairment
We annually review our FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment
indicator is present. We estimated the fair value of our FCC television broadcast license primarily by using income-based discounted cash flow
models with the assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of assumptions
including revenues, operating profit margin, projected capital expenditures and a discount rate. Utilizing independent market data, assumptions
in our discounted cash flow models reflect declines in independent television station industry revenues and operating margins resulting from
television station rating declines and reduced advertising purchases on local broadcast television stations. These changes in assumptions resulted
in cash flows that did not support recovery of the $23.1 million asset carrying value. As a result, we recorded an $11.1 million non-cash
impairment charge in the fourth quarter of fiscal 2012 to reduce the asset carrying value to fair value which is reflected in the caption "FCC
license impairment" in the accompanying consolidated statement of operations. We also considered recent comparable asset market data and the
depressed sales levels for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair
value.
While we believe that our estimates and assumptions regarding the valuation of the license are reasonable, different assumptions or future
events could materially affect its valuation. In addition, due to the illiquid nature of this asset, our valuation
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for this license could be materially different if we were to decide to sell it in the short term which, upon revaluation, could result in a future
impairment of this asset.
Credit Facility
On February 9, 2012, we entered into a $40 million credit and security agreement with PNC Bank, N.A. ("PNC"), a member of The PNC
Financial Services Group, Inc., as lender and agent. The credit facility has a three-year maturity and bears interest at LIBOR plus 3% per annum.
Maximum borrowings under the credit facility are equal to the lesser of $40 million or a calculated borrowing base comprised of eligible
accounts receivable and eligible inventory. The initial net proceeds of borrowing of approximately $38.2 million were primarily used to retire
our existing 11%, $25 million term loan with Crystal Financial LLC and to pay a $12.4 million deferred payment obligation to a television
distribution provider. Subject to certain conditions, the credit facility also provides for the issuance of letters of credit in an aggregate amount up
to $6 million which, upon issuance, would be deemed advances under the credit facility. Remaining capacity under the credit facility provides
liquidity for working capital and general corporate purposes. Borrowings under the credit facility mature and are payable in February 2015.
The credit facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted
cash plus credit availability of $6 million at all times and limiting annual capital expenditures. Certain financial covenants, including minimum
EBITDA levels (as defined in the credit and security agreement) and a minimum fixed charge coverage ratio, become applicable only if
unrestricted cash plus credit availability falls below $12 million or upon an event of default. In addition, the credit facility places restrictions on
our ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of
assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common
shareholders.
Preferred Stock Redemption
In F e bruary 2011, we made a $2.5 million payment to GE Capital Equity Investments, Inc. ("GE Equity") in connection with obtaining a
consent for the execution of a common stock equity offering in December 2010, reducing the outstanding accrued dividend payable on the
Series B preferred stock, and recorded a $1.2 million charge to income related to the early preferred stock debt extinguishment. In April 2011,
we redeemed all of our outstanding Series B preferred stock for $40.9 million, paid accrued Series B preferred dividends of $6.4 million and
recorded a $24.5 million charge related to the early preferred stock debt extinguishment.
Results of Operations
The following table sets forth, for the periods indicated, certain statement of operations data expressed as a percentage of net sales.
Net sales
Gross margin
Operating expenses:
Distribution and selling
General and administrative
Depreciation and amortization
FCC license impairment
Restructuring costs
Total operating expenses
Operating loss
Interest expense, net
Other loss, net
Loss before income taxes
Income taxes
Net loss
February 2,
2013
Year Ended
January 28,
2012
January 29,
2011
100.0 %
36.2 %
100.0 %
36.6 %
100.0 %
35.5 %
32.9 %
3.1 %
2.3 %
1.9 %
— %
40.2 %
(4.0 )%
(0.7 )%
— %
(4.7 )%
— %
(4.7 )%
33.8 %
3.5 %
2.3 %
— %
— %
39.6 %
(3.0 )%
(1.0 )%
(4.6 )%
(8.6 )%
— %
(8.6 )%
32.3 %
3.4 %
2.3 %
— %
0.2 %
38.2 %
(2.7 )%
(1.7 )%
(0.2 )%
(4.6 )%
0.1 %
(4.5 )%
29
Table of Contents
Key Operating Metrics
Program Distribution
Total homes (average 000’s)
Merchandise Metrics
Gross margin %
Net shipped units (000’s)
Average selling price
Return rate
Internet net sales % (a)
February 2, 2013
Change
Change
January 29, 2011
For the Twelve Months Ended
January 28, 2012
82,761
4 %
79,822
4 %
76,437
$
36.2 %
5,620
96
22.1 %
45.7 %
(40) bps
14 %
(8 )% $
(50) bps
80 bps
36.6 % 110 bps
4,947
104
22.6 % 280 bps
44.9 % 370 bps
(4 )%
3 % $
35.5 %
5,175
101
19.8 %
41.2 %
(a) Internet net sales percentage is calculated based on sales orders that are generated from our ShopNBC.com website and primarily
ordered directly online.
Pro Forma Comparison of Results and Key Operating Metrics
Because we follow a 4-5-4 retail calendar, every five or six years we have an extra week of operations within our fiscal year and this
occurred in fiscal 2012 . Therefore, operations for our fourth quarter and full year fiscal 2012 have 14 and 53 weeks, respectively, as compared
to operations for fourth quarter and full year fiscal 2011 which have 13 and 52 weeks, respectively. To facilitate a comparison with fiscal 2011
results, we are presenting pro forma comparable 52-week results for fiscal 2012 as compared to fiscal 2011. Fiscal 2012 fourth quarter pro forma
results were calculated by dividing actual fourth quarter results by 14 and by multiplying the quotients by 13. The fiscal 2012 pro forma results
were calculated by adding our fourth quarter 13-week pro forma calculation to previously reported fiscal year-to-date third quarter results of
operations. We believe that the pro forma results being presented in the table below are useful to investors for comparison to prior year results.
Results of Operations (in millions)
Net sales
Gross profit
Adjusted EBITDA
Net loss
Program Distribution
Pro Forma Fiscal
2012 (52 Weeks)
Actual Fiscal
2011 (52 Weeks)
Pro Forma
Change
$
$
$
$
$
574.1
$
208.3
$
4.2
(27.7 ) $
558.4
204.1
1.0
2.8 %
2.0 %
$
3.2
(48.1 ) $ 20.5
Average homes reached, or full time equivalent ("FTE") subscribers, grew 4% in fiscal 2012 , resulting in a 2.9 million increase in average
homes reached versus fiscal 2011 . Average FTE subscribers grew 4% in fiscal 2011 , resulting in a 3.4 million increase in average homes
reached compared to fiscal 2010 . The annual increases were driven primarily by increases in our footprint as we expand into more widely
distributed digital tiers of service. During fiscal 2012 , we also made low-cost infrastructure investments that will enable us to soft launch our
signal in high definition (HD) format and improve the appearance of our primary network feed. We have been testing HD as a multi channel feed
in selected markets during fiscal 2012, including 500,000 homes in Seattle that were launched in the third quarter of fiscal 2012 and 1.2 million
homes launched primarily in the Tampa and Orlando markets during the fourth quarter of fiscal 2012. We believe that having an HD feed of our
service will allow us to attract new viewers and customers, although the phased roll out of our HD feed may negatively impact future operating
expenses. Our television home shopping programming is also simulcast live 24 hours a day, 7 days a week through our internet website,
www.shopnbc.com, which is not included in the foregoing data on homes reached.
Cable and Satellite Distribution Agreements
We have entered into affiliation agreements that represent approximately 1,520 cable systems along with the satellite companies DIRECTV
and DISH that require each to offer our television home shopping programming on a full-time basis over their systems. The terms of the
affiliation agreements typically range from one to five years. During the fiscal year, certain
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agreements with cable, satellite or other distributors may expire. Under certain circumstances, the television operators or we may cancel the
agreements prior to their expiration. Additionally, we may elect not to renew distribution agreements whose terms result in sub-standard or
negative contribution margins. If the operator drops our service or if either we or the operator fails to reach mutually agreeable business terms
concerning the distribution of our service so that the agreements are terminated, our business may be materially adversely affected. Failure to
maintain our distribution agreements covering a material portion of our existing households on acceptable financial and other terms could
materially and adversely affect our future growth, sales revenues and earnings unless we are able to arrange for alternative means of broadly
distributing our television programming.
In February 2012, we renewed our largest television distribution agreement now covering 19 million homes, or approximately 23% of our
83 million households. The terms of this agreement better reflect rates in today's competitive distribution environment, and we anticipate a net
reduction in annual television distribution costs under this agreement by approximately $15 million beginning January 2013. As part of the
agreement, we also received a second channel on this distribution provider which began in January 2013.
As of February 2, 2013 , the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to 6,000,000
shares of common stock, and the direct ownership of NBCU in the Company consisted of 7,141,849 shares of common stock. The Company
has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other
cable system operators.
Net Shipped Units
The number of net shipped units during fiscal 2012 increased 14% from fiscal 2011 (11% on a pro forma basis) to 5.6 million from 4.9
million . The number of net shipped units during fiscal 2011 decreased 4% from fiscal 2010 to 4.9 million from 5.2 million . We believe the
increase in units shipped during fiscal 2012 is due to continued improvements to our merchandise mix, specifically, a mix shift during the year to
higher multi-unit purchase categories such as fashion and beauty, our sales growth during the year and the modest decline in our average price
points during the year.
Average Selling Price
Our average selling price, or ASP, per net unit was $96 in fiscal 2012 , an 8% decrease from fiscal 2011 . The decrease in the ASP was
driven primarily by a decrease in the sales mix of higher price point consumer electronic items during the year combined with a higher
concentration of product sales in our fashion and home product lines. Consistent with our long-term strategy, we anticipate a continued decrease
in ASP as we further broaden and expand our product assortment of lower priced items to reach a broader audience. For fiscal 2011 , the ASP
was $104 , a 3% increase over fiscal 2010 . The increase in the fiscal 2011 ASP was driven primarily by unit selling price increases within our
jewelry category as well as an increased sales mix of jewelry items within the combined jewelry and watches product category.
Return Rates
Our return rate was 22.1% in fiscal 2012 as compared to 22.6% in fiscal 2011 , a 50 bps decrease. The decrease in the fiscal 2012 return
rate was influenced by a decrease in return rates within our jewelry & watches and fashion & accessories product categories as well as a mix
shift away from our jewelry product line, which historically has higher return rates. Our return rate was 22.6% in fiscal 2011 compared to 19.8%
in fiscal 2010 , a 280 bps increase. We attribute the increase in the fiscal 2011 return rate primarily to changes in the product sales mix as well as
greater sales of higher price point items, primarily jewelry, which historically also have higher return rates. We continue to monitor our return
rates in an effort to keep our overall return rates in line and commensurate with our current product mix and our average selling price levels.
Net Sales
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2012 were $586.8 million , a 5% increase over consolidated
net sales of $558.4 million for the comparable prior period. As noted above, fiscal 2012 had 53 weeks as compared to fiscal 2011, which had 52
weeks, and pro forma consolidated net sales for fiscal 2012 were $574.1 million, a 2.8% increase over consolidated net sales for fiscal 2011. The
increase in our consolidated net sales from the prior year largely reflects the impact of sales increases in our fashion and accessories, beauty,
health and fitness and home categories, offset by sales decreases in our consumer electronics category. Although net sales shortfalls in our
consumer electronics product category impacted our overall sales results for fiscal 2012, this category experienced positive growth during our
fiscal 2012 fourth quarter evidencing the notable strides we have made in rebuilding this product category during the year. Going forward, we
still expect that this category will remain a small percentage of our overall company sales. We are focused on broadening our higher margin
product categories and also investing in new product categories to grow our product mix and customer base. Our e-commerce sales penetration
was 45.7% in fiscal 2012 as compared to 44.9% in fiscal 2011 . Our increase in internet penetration primarily reflects higher customer utilization
of mobile ordering platforms than in the prior year period.
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Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2011 were $558.4 million , a 1% decrease from consolidated
net sales of $562.3 million for fiscal 2010. The slight decrease in our consolidated net sales from the prior year reflects the impact of a 24% sales
decrease in our consumer electronics product category largely offset by increases in our beauty, health and fitness and fashion and accessories
categories.
Gross Profit
Gross profit for fiscal 2012 was $212.4 million , an increase of 4% , compared to $204.1 million for fiscal 2011 . As noted above, fiscal
2012 had 53 weeks as compared to fiscal 2011, which had 52 weeks, and pro forma gross profit for fiscal 2012 was $208.3 million, a 2%
increase over gross profit for fiscal 2011. The increase in the gross profits experienced during fiscal 2012 was driven primarily by the year-over-
year sales increase discussed above partially offset by the lower gross margin percentages experienced as discussed below. Gross margin
percentages for fiscal 2012 , fiscal 2011 and fiscal 2010 were 36.2% , 36.6% and 35.5% respectively, representing a 40 bps decrease (30 bps on a
pro forma basis) from fiscal 2011 to fiscal 2012 , and a 110 bps increase from fiscal 2010 to fiscal 2011 . The decrease in the gross margin
percentage experienced in fiscal 2012 was driven primarily by increased shipping and handling promotions made during the year and increased
inventory liquidation expense. The increase in gross margin percentage experienced during fiscal 2011 was driven primarily by a higher sales
mix of higher margin product categories such as jewelry and health and beauty, improved shipping and handling margins and a lower sales mix
of lower margin consumer electronics and a decrease in our inbound inventory freight costs.
Gross profit for fiscal 2011 was $204.1 million compared to $199.5 million for fiscal 2010 , an increase of 2%. The increase in gross
profits experienced during fiscal 2011 was driven primarily by shifts in our sales mix to higher margin product categories, particularly jewelry
and health & beauty. Gross profits during fiscal 2011 also increased as a result of increased shipping and handling margins as a result of product
mix.
Operating Expenses
Total operating expenses were $235.7 million , $220.9 million and $215.0 million for fiscal 2012 , fiscal 2011 and fiscal 2010 respectively,
representing an increase of $14.8 million or 7% from fiscal 2011 to fiscal 2012 , and an increase of $5.9 million , or 3% from fiscal 2010 to
fiscal 2011 . As noted above, fiscal 2012 had 53 weeks of operating expenses as compared to fiscal 2011, which had 52 weeks of operating
expenses.
Distribution and selling expense for fiscal 2012 increased $4.2 million , or 2% , to $193.0 million or 32.9% of net sales compared to $188.8
million or 33.8% of net sales in fiscal 2011 . Distribution and selling expense increased from fiscal 2011 primarily due to increased program
distribution expense of $4.3 million related to a 4% increase in average homes reached during the year. The increase over the prior year was also
due to increased salary and wage costs of $2.3 million and increased customer service and telemarketing expense of $600,000 attributable to an
increase in units ordered and shipped during the year. These distribution and selling expense increases were offset by decreases in variable credit
card processing fees and other credit expense of $2.1 million, decreased share based compensation expenses of $618,000 and decreases in
advertising and promotion expense of $888,000. Distribution and selling expense for fiscal 2011 increased $7.3 million, or 4%, to $188.8
million, or 33.8% of net sales compared to $181.5 million, or 32.3% of net sales in fiscal 2010. Distribution and selling expense increased from
fiscal 2010 primarily due to increased program distribution fees of $4.2 million related to a 4% increase in average homes during the year and
improved channel positions obtained in certain markets. Distribution and selling expense also increased during fiscal 2011 as a result of
increased credit card fees and bad debt expense of $3.0 million, increased salary and consulting costs of $1.4 million and increased share based
compensation expense of $1.2 million. These distribution and selling expense increases during the year were offset by decreases in advertising
and promotion expense of $1.8 million and decreases in customer service and telecommunication expenses of $300,000.
General and administrative expense for fiscal 2012 decreased $1.2 million , or 6% , to $18.3 million , or 3.1% of net sales compared to
$19.5 million , or 3.5% of net sales in fiscal 2011 . General and administrative expense decreased from fiscal 2011 primarily as a result of
decreased share-based compensation expense of $1.1 million due to the timing of fully vested older stock option grants no longer being expensed
and reduced restricted stock compensation expense resulting from the timing of vesting, and decreases in salaries and consulting expense of
$401,000, offset by an increase in board of directors fees of $282,000. General and administrative expense for fiscal 2011 increased $371,000 ,
or 2% , to $19.5 million or 3.5% of net sales compared to $19.2 million or 3.4% of net sales in fiscal 2010 . General and administrative expense
increased from fiscal 2010 primarily due to increased share-based compensation of $296,000 and board of directors fees of $399,000, offset by a
$412,000 gain recorded on the disposal of a piece of operational equipment.
Depreciation and amortization expense was $13.2 million , $12.6 million and $13.2 million for fiscal 2012 , fiscal 2011 and fiscal 2010 ,
respectively, representing an increase of $0.6 million , or 5% from fiscal 2011 to fiscal 2012 and a decrease of $0.6 million , or 4% from fiscal
2010 to fiscal 2011 . Depreciation and amortization expense as a percentage of net sales was 2.3% for fiscal 2012 , fiscal 2011 and fiscal 2010 .
The fiscal 2012 increase in depreciation and amortization expense was primarily due to
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increased amortization expense of $170,000 attributable to our renewed NBCU trademark license and increased depreciation expense of
$477,000 attributable primarily to new software upgrades being put into service. The fiscal 2011 decrease in depreciation and amortization
expense was due to a reduction in our depreciable asset base year over year which resulted from our Oracle11i upgrade becoming fully
depreciated during fiscal 2010, offset by increased amortization expense attributable to our renewed NBCU trademark license.
Restructuring Costs
As a result of a number of restructuring initiatives taken by us in order to simplify and streamline our organizational structure, reduce
operating costs and pursue and evaluate strategic alternatives, we recorded restructuring charges of $1.1 million in fiscal 2010. Restructuring
costs primarily include employee severance costs associated with streamlining our organizational structure, incremental costs associated with the
refinancing of our debt facilities, restructuring advisory service fees and costs associated with strategic alternative initiatives.
Operating Loss
We reported an operating loss of $23.3 million in fiscal 2012 compared to an operating loss of $16.8 million for fiscal 2011 , representing
an increase of $6.5 million . Our operating loss increased during fiscal 2012 primarily as a result of the $11.1 million non-cash impairment
charge recorded in the fourth quarter of fiscal 2012 to reduce the carrying value of our FCC license to fair value and increased program
distribution expenses of $4.3 million as noted above. These increased costs were offset by increased gross profit dollars of $8.3 million achieved
during the year also as noted above.
We reported an operating loss of $16.8 million for fiscal 2011 compared with an operating loss of $15.5 million for fiscal 2010, an increase
of $1.3 million. Our operating loss increased slightly during fiscal 2011 primarily as a result of increased distribution and selling expenses,
which resulted from increased cable and satellite fees and increased credit card fees and bad debt expense, as noted above. These increased costs
were partially offset by increased gross profit dollars achieved from shifts in our product mix to higher margin product categories, particularly
jewelry and health & beauty.
Net Loss
For fiscal 2012 , we reported a net loss of $27.7 million or $0.57 per basic and dilutive share, on 48,874,842 weighted average common
shares outstanding. For fiscal 2011 we reported a net loss of $48.1 million or $1.03 per basic and dilutive share, on 46,451,262 weighted average
common shares outstanding. For fiscal 2010 , we reported a net loss of $25.9 million , or $0.78 per basic and dilutive share, on 33,326,200
weighted average common shares outstanding. Net loss for fiscal 2012 includes interest expense of $3,970,000 , relating primarily to a non-cash
interest charge of $2.3 million in connection with the write-off of previously capitalized debt financing costs, interest expense on outstanding
advances under our Credit Facility and the amortization of fees paid to obtain our credit facility. Net loss for fiscal 2012 also includes a $500,000
charge relating to a pre-payment penalty paid on the early retirement of our $25 million term loan, offset by a gain of $100,000 recorded on the
sale of a non-operating asset and interest income totaling $11,000 earned on our cash and investments. Net loss for fiscal 2011 includes a $25.7
million non-cash charge related to our early preferred stock debt extinguishment, interest expense of $5.5 million relating primarily to interest
and debt discount amortization on our Series B preferred stock, bank term loan expense and the amortization of fees paid to obtain our bank
credit facility and interest income totaling $64,000 earned on our cash and investments. Net loss for fiscal 2010 includes interest expense of $9.8
million, relating primarily to accrued interest and debt discount amortization on our Series B preferred stock, bank term loan interest expense and
the amortization of fees paid to obtain our bank credit facilities. Net loss for fiscal 2010 also included a $1.2 million debt extinguishment charge
relating to a $2.5 million Series B preferred stock dividend payment made in the fourth quarter in connection with the execution of our Crystal
term loan and interest income totaling $51,000 earned on our cash and investments.
For fiscal 2012 , net loss reflects an income tax provision of $20,000 , relating to state income taxes payable on certain income for which
there is no loss carryforward benefit available. For fiscal 2011, net loss reflects an income tax provision of $84,000 also relating to state income
taxes payable on certain income for which there is no loss carryforward benefit available. For fiscal 2010, net loss reflects an income tax benefit
of $577,000 relating to a federal income tax carryback refund claim filed and received during fiscal 2010, offset in part by state income taxes
payable on certain income for which there is no loss carryforward benefit available.
We have not recorded any income tax benefit on the losses recorded during fiscal 2012 , fiscal 2011 and fiscal 2010 due to the uncertainty
of realizing income tax benefits in the future as indicated by our recording of an income tax valuation allowance. Based on our recent history of
losses, a full valuation allowance has been recorded and was calculated in accordance with GAAP, which places primary importance on our most
recent operating results when assessing the need for a valuation allowance. We will continue to maintain a valuation allowance against our net
deferred tax assets, including those related to net operating loss carryforwards, until we believe it is more likely than not that these assets will be
realized in the future.
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Quarterly Results
The following summarized unaudited results of operations for the quarters in fiscal 2012 and fiscal 2011 have been prepared on the same
basis as the annual financial statements and reflect normal recurring adjustments that we consider necessary for a fair presentation of results of
operations for the periods presented. Our results of operations have varied and may continue to fluctuate significantly from quarter to quarter.
Results of operations in any period should not be considered indicative of the results to be expected for any future period.
Fiscal 2012
Net sales
Gross profit
Gross profit margin
Operating expenses
Operating loss (b)
Other loss, net
Net loss (b)
Net loss per share
Net loss per share — assuming dilution
Weighted average shares outstanding:
Basic
Diluted
Fiscal 2011
Net sales
Gross profit
Gross profit margin
Operating expenses
Operating loss
Other loss, net
Net loss (c)
Net loss per share
Net loss per share — assuming dilution
Weighted average shares outstanding:
Basic
Diluted
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter (a)
Total
(In thousands, except percentages and per share amounts)
$
$
136,549
51,032
$
135,179
51,680
$
137,592
50,790
177,500
58,870
$
586,820
212,372
$
$
$
37.4 %
38.2 %
36.9 %
33.2 %
36.2 %
56,460
(5,428 )
(3,311 )
(8,739 ) $
55,142
(3,462 )
(383 )
(3,845 ) $
54,178
(3,388 )
(287 )
(3,675 ) $
69,889
(11,019 )
(398 )
(11,417 ) $
235,669
(23,297 )
(4,379 )
(27,676 )
(0.18 ) $
(0.18 ) $
(0.08 ) $
(0.08 ) $
(0.08 ) $
(0.08 ) $
(0.23 ) $
(0.23 ) $
(0.57 )
(0.57 )
48,638
48,638
48,854
48,854
48,931
48,931
49,076
49,076
48,875
48,875
$
$
143,533
53,392
$
132,137
51,268
$
135,187
50,242
147,537
49,193
$
558,394
204,095
37.2 %
38.7 %
37.2 %
33.3 %
36.6 %
$
$
$
54,022
(630 )
(28,281 )
(28,930 ) $
54,807
(3,539 )
(900 )
(4,456 ) $
55,611
(5,369 )
(965 )
(6,350 ) $
56,493
(7,300 )
(996 )
(8,328 ) $
220,933
(16,838 )
(31,142 )
(48,064 )
(0.71 ) $
(0.71 ) $
(0.09 ) $
(0.09 ) $
(0.13 ) $
(0.13 ) $
(0.17 ) $
(0.17 ) $
(1.03 )
(1.03 )
40,655
40,655
48,131
48,131
48,272
48,272
48,546
48,546
46,451
46,451
(a) As a result of the Company's retail calendar, the fourth quarter of fiscal 2012 includes 14 weeks of operations as compared to 13 weeks
in the fourth quarter of fiscal 2011 .
(b) Net loss and operating loss for the fourth quarter of fiscal 2012 includes an $11.1 million non-cash impairment charge recorded to
reduce the carrying value of our FCC license to fair value. Net loss for the first quarter of fiscal 2012 also includes a $2.3 million non-
cash interest charge related to the write-off of previously capitalized debt financing costs.
(c) Net loss for the first quarter of fiscal 2011 includes a $25.7 million charge related to an early preferred stock debt extinguishment.
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Financial Condition, Liquidity and Capital Resources
As of February 2, 2013 , we had cash and cash equivalents of $26.5 million and had restricted cash and investments of $2.1 million
pledged as collateral for our issuances of commercial and standby letters of credit. Our restricted cash and investments are generally restricted
for a period ranging from 30-60 days and to the extent that commercial and standby letters of credit remain outstanding. In addition, under our
credit facility with PNC, we are required to maintain a minimum of $6 million of unrestricted cash and unused line availability at all times. As of
January 28, 2012 , we had cash and cash equivalents of $33.0 million and had restricted cash and investments of $2.1 million pledged as
collateral for our issuances of commercial and standby letters of credit. During fiscal 2012 , working capital increased $2.4 million to $74.3
million compared to working capital of $71.9 million for fiscal 2011 . The current ratio (our total current assets over total current liabilities) was
1.8 at February 2, 2013 and January 28, 2012 .
Sources of Liquidity
Our principal source of liquidity is our available cash and cash equivalents of $26.5 million as of February 2, 2013 . Our $2.1 million
restricted cash and investment balance is used as collateral for issuances of commercial and standby letters of credit and can fluctuate in relation
to the level of our seasonal overseas inventory purchases. At February 2, 2013 , our cash and cash equivalents were held in bank depository
accounts primarily for the preservation of cash liquidity.
On February 9, 2012, we entered into a $40.0 million credit facility with PNC Bank, N.A., a member of The PNC Financial Services
Group, Inc., as lender and agent. The credit facility has a three-year maturity and bears interest at LIBOR plus 3% per annum. The initial net
proceeds of borrowing of approximately $38.2 million were primarily used to retire our existing 11% , $25.0 million term loan with Crystal
Financial LLC and to pay a $12.4 million deferred payment obligation to a television distribution provider. Remaining capacity under the credit
facility, currently $2.0 million , provides liquidity for working capital and general corporate purposes.
Another potential source of near-term liquidity is our ability to increase our cash flow resources by reducing the percentage of our sales
offered under our ValuePay installment program or by decreasing the length of time we extend credit to our customers under this installment
program. However, any such change to the terms of our ValuePay installment program could impact future sales, particularly for products sold
with higher price points. We are also currently exploring other financing alternatives including increasing the capacity of our credit facility with
PNC.
On April 4, 2011, we completed a public offering of 9,487,500 common shares at a price to the public of $6.25 per share. Net proceeds
from the offering were approximately $55.5 million after deducting underwriting discount and other offering expenses. Cash proceeds from the
offering were used to redeem all of the outstanding 12% Series B redeemable preferred stock for $40.9 million and pay all accrued Series B
preferred dividends, amounting to $6.4 million. The remaining $8.3 million in proceeds were made available for working capital and general
corporate purposes.
Cash Requirements
Currently, our principal cash requirements are to fund our business operations, which consist primarily of purchasing inventory for resale,
funding accounts receivable growth through the use of our ValuePay installment program in support of sales growth, funding our basic operating
expenses, particularly our contractual commitments for cable and satellite programming, brand licensing and the funding of necessary capital
expenditures. We are closely managing our cash resources and our working capital. We attempt to manage our inventory receipts and reorders in
order to ensure our inventory investment levels remain commensurate with our current sales trends. We also monitor the collection of our credit
card and ValuePay installment receivables and manage our vendor payment terms in order to more effectively manage our working capital
which includes matching cash receipts from our customers, to the extent possible, with related cash payments to our vendors. Our ValuePay
installment program entitles customers to purchase merchandise and generally make payments in two or more equal monthly credit card
installments. ValuePay remains a cost effective promotional tool for us. We continue to make strategic use of our ValuePay program in an effort
to increase sales and to respond to similar competitive programs.
On May 11, 2012, we amended our trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term
of the license agreement through January 2014. As consideration for the amendment, we paid NBCU $4.0 million upon execution and will pay
an additional $2.8 million on May 15, 2013.
We also have significant future commitments for our cash, primarily payments for cable and satellite program distribution obligations and
the eventual repayment of our credit facility. We believe that our existing cash balances will be sufficient to maintain liquidity to fund our
normal business operations over the next twelve months. We currently have total contractual cash obligations and commitments primarily with
respect to our cable and satellite agreements, credit facility and operating leases totaling approximately $319.4 million over the next five fiscal
years.
For fiscal 2012 , net cash used for operating activities totaled $8.5 million compared to net cash used for operating activities of $12.9
million in fiscal 2011 and net cash provided by operating activities of $327,000 in fiscal 2010 . Net cash used for operating
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activities for fiscal 2012 reflects a net loss, as adjusted for depreciation and amortization, share-based payment compensation, loss on debt
extinguishment, write-off of deferred financing costs, loss on disposal of assets, asset impairments and write-offs and the amortization of
deferred revenue and other financing costs. In addition, net cash used for operating activities for fiscal 2012 reflects an increase in accounts
receivable and prepaid expenses offset by a decrease in inventory and an increase in accounts payable and accrued liabilities. Accounts
receivable increased due to increased sales levels, primarily in the fourth quarter, as well as due to higher utilization of our ValuePay installment
payment program during the fourth quarter. Inventory decreased primarily as a result of our increased sales levels during the fourth quarter.
Accounts payable and accrued liabilities increased in 2012 primarily due to increased inventory receipts and the timing of payments made to
inventory vendors and program distribution operators during the fourth quarter of fiscal 2012 compared to the fourth quarter of fiscal 2011,
offset by our payment of a $12.4 million deferred obligation to a television distribution provider.
Net cash used for operating activities for fiscal 2011 reflects a net loss, as adjusted for depreciation and amortization, share-based
compensation, loss on debt extinguishment, gain from equipment disposal and the amortization of deferred revenue, debt discount and other
financing costs. In addition, net cash used for operating activities for 2011 reflects a decrease in accounts receivable offset by an increase in
inventories and a decrease in accounts payable and accrued liabilities. Accounts receivable decreased due to lower sales levels, primarily in the
fourth quarter as well as due to lower utilization of our ValuePay installment payment program during the fourth quarter. Inventories increased
as a result of our merchandise mix shift towards product categories held in our inventory versus products drop-shipped directly by our vendors.
Inventory levels were also impacted by our fourth quarter sales shortfall. Accounts payable and accrued liabilities, inclusive of long-term
payables, decreased in 2011 due primarily to the making of our first scheduled $12 million deferred distribution payment in February 2011
related to a television distribution provider, partially offset by additional deferrals made in fiscal 2011 under the same agreement, and due to
lower overall inventory receipts during the fourth quarter of fiscal 2011 compared to the fourth quarter of fiscal 2010.
Net cash provided by operating activities for fiscal 2010 reflects a net loss, as adjusted for depreciation and amortization, share-based
payment compensation, amortization of deferred revenue, amortization of debt discount, debt extinguishment and asset write-offs. In addition,
net cash provided by operating activities for fiscal 2010 reflects primarily an increase in accounts receivable, offset by an increase in accounts
payable and accrued liabilities, an increase in accrued dividends, a decrease in inventories and a decrease in prepaid expenses and other.
Accounts receivable increased primarily as a result of our increased use of our ValuePay extended credit program as a promotional tool to
stimulate fourth quarter 2010 sales. Accounts payable and accrued liabilities increased primarily due to deferred payments for accrued cable and
satellite fees, increases in accrued salaries due to merit increases and accrued dividends related to the Series B preferred stock. Inventories
decreased primarily as a result of our strong fourth quarter 2010 sales activity and our effort to manage inventory levels and our product
assortments as we continued to introduce new merchandise categories to improve sales performance and to ensure our inventory levels remain
commensurate with our sales levels.
Net cash used for investing activities totaled $10.1 million for fiscal 2012 compared to net cash used for investing activities of $7.8 million
for fiscal 2011 and net cash used for investing activities of $7.4 million in fiscal 2010 . Expenditures for property and equipment were $6.2
million in fiscal 2012 compared to $11.1 million in fiscal 2011 and $7.6 million in fiscal 2010 . Expenditures for property and equipment during
fiscal 2012, fiscal 2011 and fiscal 2010 primarily include capital expenditures made for the development, upgrade and replacement of computer
software, order management and merchandising systems, related computer equipment, digital broadcasting equipment and other office
equipment, warehouse equipment and production equipment. Principal future capital expenditures are expected to include the development,
upgrade and replacement of various enterprise software systems, the expansion of warehousing capacity and security in our network, the upgrade
and digitalization of television production and transmission equipment and related computer equipment associated with the expansion of our
home shopping business and e-commerce initiatives. During fiscal 2012 , we also made a $4 million cash payment in connection with the
extension of our NBCU trademark license and received proceeds of $102,000 relating to the disposal of assets and equipment. During fiscal
2011, we received proceeds of $416,000 relating to the disposal of equipment and decreased our restricted cash and investments by $2.9 million.
During fiscal 2010, we decreased our restricted cash and investments by $99,000 and received net cash proceeds totaling $55,000 in connection
with the sale of property and equipment.
Net cash provided by financing activities totaled $12.1 million in fiscal 2012 and related primarily to cash proceeds of $38.2 million from
our credit facility and cash proceeds of $109,000 from the exercise of stock options, offset by payments made totaling $25.5 million to repay our
Crystal term loan, long term credit facility payments totaling $215,000 and payment of deferred issuance costs of $552,000 . Net cash provided
by financing activities totaled $7.3 million in fiscal 2011 and related primarily to cash proceeds received of approximately $55.5 million as a
result of our common stock equity offering and cash proceeds received of $1.8 million from the exercise of stock options, offset by payments of
$40.9 million for the repurchase of all our outstanding Series B Redeemable Preferred Stock and $8.9 million for all accrued Series B Preferred
dividends and payment of deferred issuance costs of $306,000 . Net cash provided by financing activities totaled $36.6 million in fiscal 2010 and
related primarily to proceeds from the issuance of a $25.0 million long-term debt agreement, net proceeds of $17.0 million as a result of our
common stock equity offering and cash proceeds received of $357,000 from the exercise of stock options, offset by deferred debt issuance
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payments totaling $3.3 million made in connection with obtaining our debt facilities and a $2.5 million Series B preferred stock dividend
payment made in connection with the execution of the Crystal term loan.
Financial Covenants
The Company's PNC bank credit facility contains customary covenants and conditions, including, among other things, maintaining a
minimum of unrestricted cash plus facility availability of $6 million at all times and limiting annual capital expenditures. Certain financial
covenants, including minimum EBITDA levels (as defined in the credit facility) and minimum fixed charge coverage ratio, become applicable
only if unrestricted cash plus facility availability falls below $12 million or upon an event of default. As of February 2, 2013 , the Company's
unrestricted cash plus facility availability was $26.9 million and the Company was in compliance with the applicable covenants of the credit
facility.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements, investments in special purpose entities or undisclosed borrowings or debt.
Additionally, we are not party to any derivative contracts or synthetic leases.
Contractual Cash Obligations and Commitments
The following table summarizes our obligations and commitments as of February 2, 2013 , and the effect these obligations and
commitments are expected to have on our liquidity and cash flow in future periods:
Cable and satellite agreements (a)
Long term credit facility
Operating leases
Employment agreements
NBCU trademark license obligation
Purchase order obligations
Total
_______________________________________
Payments Due by Period
Total
Less than
1 Year
1-3 Years
3-5 Years
(In thousands)
More than
5 Years
$
$
211,921 $
38,000
4,029
2,697
2,800
59,953
319,400 $
80,859 $
—
1,335
2,697
2,800
59,953
147,644 $
131,062 $
38,000
2,581
—
—
—
171,643 $
— $
—
113
—
—
—
113 $
—
—
—
—
—
—
—
(a) Future cable and satellite payment commitments are based on subscriber levels as of February 2, 2013 and commitments entered into as
of the date of this report. Future payment commitment amounts could increase or decrease as the number of cable and satellite
subscribers increase or decrease. Under certain circumstances, operators or we may cancel the agreements prior to expiration.
Impact of Inflation
We believe that inflation has not had a material impact on our results of operations for each of the fiscal years in the three-year period
ended February 2, 2013 . We cannot assure you that inflation will not have an adverse impact on our operating results and financial condition in
future periods.
Recently Issued Accounting Pronouncements
In July 2012, the FASB updated guidance on intangible asset impairment testing. The guidance will become effective for us in fiscal 2013.
The amendments in this update allow companies to first assess qualitative factors to determine whether it is necessary to perform a quantitative
impairment test. Under the update, a company will not be required to calculate the fair value of an indefinite-lived intangible asset unless the
company determines, based on qualitative assessment, that it is not "more likely than not", that the indefinite-lived intangible asset is impaired.
The amendments include a number of events and circumstances for an entity to consider in conducting the qualitative assessment. We do not
expect the implementation of the guidance to have a material impact on our consolidated financial statements.
Critical Accounting Policies and Estimates
Management’s Discussion and Analysis of Financial Condition and Results of Operations discusses our consolidated financial statements,
which have been prepared in accordance with accounting principles generally accepted in the United States of America.
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The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets
and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues
and expenses during the reporting periods. On an on-going basis, management evaluates its estimates and assumptions, including those related to
the realizability of accounts receivable, inventory, product returns, intangible assets and deferred tax assets. Management bases its estimates and
assumptions on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which
form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. There can
be no assurance that actual results will not differ from these estimates under different assumptions or conditions.
Management believes the following critical accounting policies affect the more significant assumptions and estimates used in the
preparation of the consolidated financial statements:
• Accounts receivable. We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and
generally pay for the merchandise in two or more equal monthly credit card installments in which we bear the risk of collection. The
percentage of our net sales generated utilizing our ValuePay payment program over the past three fiscal years ranged from 70% to 79%.
As of February 2, 2013 and January 28, 2012 , we had approximately $92.6 million and $72.4 million , respectively, due from
customers under the ValuePay installment program. We maintain allowances for doubtful accounts for estimated losses resulting from
the inability of our customers to make required payments. Estimates are used in determining the provision for doubtful accounts and are
based on historical rates of actual write offs and delinquency rates, historical collection experience, credit policy, current trends in the
credit quality of our customer base, average length of ValuePay offers, average selling prices, our sales mix and accounts receivable
aging. The provision for doubtful accounts receivable, which is primarily related to our ValuePay program, for fiscal 2012, fiscal 2011
and fiscal 2010 were $11.8 million , $11.9 million and $9.3 million , respectively. Based on our fiscal 2012 bad debt experience, a one-
half point increase or decrease in our bad debt experience as a percentage of total television home shopping and internet net sales would
have an impact of approximately $2.9 million on consolidated distribution and selling expense.
•
Inventory. We value our inventory, which consists primarily of consumer merchandise held for resale, principally at the lower of
average cost or net realizable value. As of February 2, 2013 and January 28, 2012 , we had inventory balances of $37.2 million and
$43.5 million , respectively. We regularly review inventory quantities on hand and record a provision for excess and obsolete inventory
based primarily on a percentage of the inventory balance as determined by its age and specific product category. In determining these
percentages, we look at our historical write off experience, the specific merchandise categories on hand, our historic recovery
percentages on liquidations, forecasts of future product television shows, historic show pricing and the current market value of gold.
Provision for excess and obsolete inventory for fiscal 2012, fiscal 2011 and fiscal 2010 were $1.8 million , $2.2 million and $1.7
million , respectively. Based on our fiscal 2012 inventory write down experience, a 10% increase or decrease in inventory write downs
would have had an impact of approximately $379,000 on consolidated gross profit.
• Product returns. We record a reserve as a reduction of gross sales for anticipated product returns at each month-end and must make
estimates of potential future product returns related to current period product revenue. Our return rates on our television and internet
sales were 22% in fiscal 2012 , 23% in fiscal 2011 , and 20% in fiscal 2010 . We estimate and evaluate the adequacy of our returns
reserve by analyzing historical returns by merchandise category, looking at current economic trends and changes in customer demand
and by analyzing the acceptance of new product lines. Assumptions and estimates are made and used in connection with establishing
the sales returns reserve in any accounting period. Reserves for future product returns, included in accrued liabilities in the
accompanying balance sheets at the end of fiscal 2012 and fiscal 2011 were $5.9 million and $4.5 million , respectively. Based on our
fiscal fiscal 2012 sales returns, a one-point increase or decrease in our television and internet sales returns rate would have had an
impact of approximately $2.9 million on gross profit.
• FCC broadcasting license . As of February 2, 2013 and January 28, 2012, we have recorded an intangible FCC broadcasting license
asset totaling $12.0 million and $23.1 million, respectively, as a result of our acquisition of Boston television station WWDP TV in
fiscal 2003. We annually review our FCC television broadcast license for impairment in the fourth quarter, or more frequently if an
impairment indicator is present. We estimated the fair value of our FCC television broadcast license primarily by using income-based
discounted cash flow models with the assistance of an independent outside fair value consultant. The discounted cash flow models
utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and a discount rate. Utilizing
independent market data, assumptions in our discounted cash flow models reflect declines in independent television station industry
revenues and operating margins resulting from television station rating declines and reduced advertising purchases on local broadcast
television stations. These changes in assumptions resulted in cash flows that did not support recovery of the $23.1 million asset carrying
value and as a result, we recorded an $11.1 million non-cash impairment charge in the fourth quarter of fiscal 2012 to reduce the asset
carrying value to fair value. While we believe that our estimates and assumptions regarding the valuation of the license are reasonable,
different assumptions or future events could materially affect its valuation.
38
Table of Contents
In addition, due to the illiquid nature of this asset, our valuation for this license could be also materially different if we were to decide to
sell it in the short term which, upon revaluation, could result in a future impairment of this asset.
• Deferred taxes. We account for income taxes under the liability method of accounting whereby income taxes are recognized during the
fiscal year in which transactions enter into the determination of financial statement income (loss). Deferred tax assets and liabilities are
recognized for the expected future tax consequences of temporary differences between the financial statement and tax basis of assets
and liabilities. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment
of such laws. We assess the recoverability of our deferred tax assets in accordance with GAAP. The ultimate realization of deferred tax
assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become
deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning
strategies in making this assessment. In accordance with that standard, as of February 2, 2013 and January 28, 2012 , we recorded a
valuation allowance of approximately $120.3 million and $114.5 million , respectively, for our net deferred tax assets, including net
operating loss carryforwards. Based on our recent history of losses, a full valuation allowance was recorded in fiscal 2012, fiscal 2011
and fiscal 2010 and was calculated in accordance with GAAP, which places primary importance on our most recent operating results
when assessing the need for a valuation allowance. We intend to maintain a full valuation allowance for our net deferred tax assets until
sufficient positive evidence exists to support reversal of allowances.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
We do not enter into financial instruments for trading or speculative purposes and do not currently utilize derivative financial instruments
as a hedge to offset market risk. Our operations are conducted primarily in the United States and are not subject to foreign currency exchange
rate risk. Some of our products are sourced internationally and may fluctuate in cost as a result of foreign currency swings; however, we believe
these fluctuations have not been significant. We currently have a bank credit facility that has exposure to interest rate risk; changes in market
interest rates could impact the level of interest expense and income earned on our cash and cash equivalents portfolio.
39
Table of Contents
Item 8. Financial Statements and Supplementary Data
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
OF VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of February 2, 2013 and January 28, 2012
Consolidated Statements of Operations for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011
Consolidated Statements of Shareholders’ Equity for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011
Consolidated Statements of Cash Flows for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011
Notes to Consolidated Financial Statements
Financial Statement Schedule — Schedule II — Valuation and Qualifying Accounts
Page
41
42
43
44
45
46
67
40
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
Eden Prairie, Minnesota
We have audited the accompanying consolidated balance sheets of ValueVision Media, Inc. and subsidiaries (the "Company") as of February 2,
2013 and January 28, 2012 and the related consolidated statements of operations, shareholders' equity and cash flows for each of the three years
in the period ended February 2, 2013 . Our audits also included the financial statement schedule listed in the Index at Item 15. These
consolidated financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to
express an opinion on these consolidated financial statements and the financial statement schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards
require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the consolidated financial position of ValueVision
Media, Inc. and subsidiaries as of February 2, 2013 and January 28, 2012 , and the results of their operations and their cash flows for each of the
three years in the period ended February 2, 2013 , in conformity with accounting principles generally accepted in the United States of America.
Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a
whole, presents fairly in all material respects, the information set forth therein.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's
internal control over financial reporting as of February 2, 2013 , based on criteria established in Internal Control - Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway Commission, and our report dated March 28, 2013 , expressed an unqualified
opinion on the Company's internal control over financial reporting.
Minneapolis, Minnesota
March 28, 2013
/s/ DELOITTE & TOUCHE LLP
41
Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
ASSETS
Current assets:
Cash and cash equivalents
Restricted cash and investments
Accounts receivable, net
Inventories
Prepaid expenses and other
Total current assets
Property & equipment, net
FCC broadcasting license
NBC trademark license agreement, net
Other assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Deferred revenue
Total current liabilities
Deferred revenue
Term loan
Long term credit facility
Total liabilities
Commitments and contingencies (Notes 13 and 14)
Shareholders’ equity:
Common stock, $.01 per share par value, 100,000,000 shares authorized; 49,139,361 and 48,560,205
shares issued and outstanding
Warrants to purchase 6,000,000 and 6,007,372 shares of common stock
Additional paid-in capital
Accumulated deficit
Total shareholders’ equity
February 2,
2013
January 28,
2012
(In thousands, except share and per share
data)
$
$
$
26,477 $
2,100
98,360
37,155
6,620
170,712
24,665
12,000
3,997
725
212,099 $
65,719 $
30,596
85
96,400
420
—
38,000
134,820
32,957
2,100
80,274
43,476
4,464
163,271
27,992
23,111
1,215
2,871
218,460
53,437
37,842
85
91,364
507
25,000
—
116,871
491
533
407,244
(330,989 )
77,279
212,099 $
486
567
403,849
(303,313 )
101,589
218,460
$
The accompanying notes are an integral part of these consolidated financial statements.
42
Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
Net sales
Cost of sales
Gross profit
Operating expense:
Distribution and selling
General and administrative
Depreciation and amortization
FCC license impairment
Restructuring costs
Total operating expense
Operating loss
Other income (expense):
Interest income
Interest expense
Gain on sale of assets
Loss on debt extinguishment
Total other expense
Loss before income taxes
Income tax benefit (provision)
Net loss
Net loss per common share
Net loss per common share — assuming dilution
Weighted average number of common shares outstanding:
Basic
Diluted
$
$
$
$
(In thousands, except share and per share data)
586,820 $
374,448
212,372
558,394 $
354,299
204,095
562,273
362,744
199,529
193,037
18,297
13,224
11,111
—
235,669
(23,297 )
11
(3,970 )
100
(500 )
(4,359 )
(27,656 )
(20 )
(27,676 ) $
(0.57 ) $
(0.57 ) $
188,813
19,542
12,578
—
—
220,933
(16,838 )
64
(5,527 )
—
(25,679 )
(31,142 )
(47,980 )
(84 )
(48,064 ) $
(1.03 ) $
(1.03 ) $
181,536
19,171
13,158
—
1,130
214,995
(15,466 )
51
(9,795 )
—
(1,235 )
(10,979 )
(26,445 )
577
(25,868 )
(0.78 )
(0.78 )
48,874,842
48,874,842
46,451,262
46,451,262
33,326,200
33,326,200
The accompanying notes are an integral part of these consolidated financial statements.
43
Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY
For the Years Ended February 2, 2013 , January 28, 2012 and January 29, 2011
BALANCE, January 30, 2010
Net loss
Common stock issuances pursuant to equity
compensation plans
Stock purchase warrants forfeited
Share-based payment compensation
Common stock issuances
BALANCE, January 29, 2011
Net loss
Common stock issuances pursuant to equity
compensation plans
Stock purchase warrants forfeited
Share-based payment compensation
Common stock issuances
Common stock issuances - NBCU
BALANCE, January 28, 2012
Net loss
Common stock issuances pursuant to equity
compensation plans
Stock purchase warrants forfeited
Share-based payment compensation
BALANCE, February 2, 2013
Common Stock
Number
of Shares
Par
Value
Common
Stock
Purchase
Warrants
Additional
Paid-In
Capital
Accumulated
Deficit
Total
Shareholders'
Equity
In thousands, except share data
32,672,735 $
327 $
637 $ 316,721 $ (229,381 ) $ 88,304
(25,868 )
(25,868 )
208,953
—
—
4,900,000
37,781,688
601,362
—
—
9,487,500
689,655
48,560,205
2
—
—
49
378
6
—
—
95
7
486
355
35
3,350
16,960
—
—
—
(35 )
—
—
—
—
602 337,421 (255,249 )
(48,064 )
1,822
35
5,007
55,405
4,159
—
—
—
(35 )
—
—
—
—
—
—
567 403,849 (303,313 )
(27,676 )
357
—
3,350
17,009
83,152
(48,064 )
1,828
—
5,007
55,500
4,166
101,589
(27,676 )
579,156
—
—
49,139,361 $
5
—
—
491 $
104
34
3,257
109
—
—
(34 )
—
3,257
533 $ 407,244 $ (330,989 ) $ 77,279
—
—
—
The accompanying notes are an integral part of these consolidated financial statements.
44
Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
OPERATING ACTIVITIES:
Net loss
Adjustments to reconcile net loss to net cash provided by (used for) operating
activities:
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
$
(27,676 ) $
(48,064 ) $
(25,868 )
Depreciation and amortization
Share-based payment compensation
Write-off of deferred financing costs
Amortization of deferred revenue
Amortization of debt discount
Amortization of deferred financing costs
Asset impairments and write offs
Loss on debt extinguishment
Gain from disposal of assets
Changes in operating assets and liabilities:
Accounts receivable, net
Inventories, net
Prepaid expenses and other
Deferred revenue
Accounts payable and accrued liabilities
Accrued dividends payable — Series B preferred stock
Net cash provided by (used for) operating activities
INVESTING ACTIVITIES:
Property and equipment additions
Purchase of NBC trademark license
Change in restricted cash and investments
Proceeds from disposal of assets
Net cash used for investing activities
FINANCING ACTIVITIES:
Payment for Series B preferred stock redemption
Payment for Series B preferred stock dividends
Payments for deferred issuance costs
Proceeds from issuance of long term debt
Payments on long term debt
Proceeds from exercise of stock options
Proceeds from issuance of term loan
Proceeds from issuance of common stock, net
Net cash provided by financing activities
Net increase (decrease) in cash and cash equivalents
BEGINNING CASH AND CASH EQUIVALENTS
ENDING CASH AND CASH EQUIVALENTS
$
13,424
3,257
2,306
(87 )
—
249
11,111
500
(102 )
(18,086 )
6,321
(2,066 )
—
2,367
—
(8,482 )
(6,157 )
(4,000 )
—
102
(10,055 )
12,827
5,007
—
(1,061 )
575
609
—
25,679
(416 )
9,909
(3,676 )
(460 )
500
(15,447 )
1,069
(12,949 )
(11,096 )
—
2,861
416
(7,819 )
—
—
(552 )
38,215
(25,715 )
109
—
—
12,057
(6,480 )
32,957
26,477 $
(40,853 )
(8,915 )
(306 )
—
—
1,828
—
55,500
7,254
(13,514 )
46,471
32,957 $
13,337
3,350
—
(728 )
2,121
305
809
1,235
—
(21,292 )
4,277
348
—
16,768
5,665
327
(7,584 )
—
99
55
(7,430 )
—
(2,500 )
(3,292 )
—
—
357
25,000
17,009
36,574
29,471
17,000
46,471
The accompanying notes are an integral part of these consolidated financial statements.
45
Table of Contents
(1) The Company
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended February 2, 2013 , January 28, 2012 and January 29, 2011
ValueVision Media, Inc. and its subsidiaries (the "Company") is a multichannel electronic retailer that markets, sells and distributes
products to consumers through TV, telephone, online, mobile and social media. The Company's principal form of product exposure is its 24-hour
television shopping network, ShopNBC, which markets brand name and private label products in the categories of jewelry & watches; home &
consumer electronics; beauty, health & fitness; and fashion & accessories. Orders are fulfilled via telephone, online and mobile channels.
ShopNBC is distributed into approximately 84 million homes, primarily through cable and satellite affiliation agreements, agreements with
telecommunications companies such as AT&T and Verizon and the purchase of month-to-month full- and part-time lease agreements of cable
and broadcast television time. ShopNBC programming is also streamed live on the internet at www.ShopNBC.com. The Company also
distributes its programming through a company-owned full power television station in Boston, Massachusetts and through leased carriage on a
full power television station in Seattle, Washington.
The Company also operates ShopNBC.com, a comprehensive e-commerce platform that sells products appearing on its television shopping
channel as well as an extended assortment of online-only merchandise. Its programming and products are also marketed via mobile devices,
including smartphones and tablets such as the iPad, and through the leading social media channels.
The Company has an exclusive trademark license from NBCUniversal Media, LLC, formerly known as NBC Universal, Inc. ("NBCU"),
for the worldwide use of an NBCU-branded name through January 2014. Pursuant to the license, the Company operates its television home
shopping network and its internet website, ShopNBC.com.
(2) Summary of Significant Accounting Policies
Fiscal Year
The Company's most recently completed fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to
fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year ended on February 2, 2013 and is designated
fiscal 2012 . Fiscal 2012 consisted of 53 weeks. The year ended January 28, 2012 is designated fiscal 2011 and consisted of 52 weeks. The year
ended January 29, 2011 is designated fiscal 2010 and consisted of 52 weeks.
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries.
Intercompany accounts and transactions have been eliminated in consolidation.
Revenue Recognition and Accounts Receivable
Revenue is recognized at the time merchandise is shipped or when services are provided. Shipping and handling fees charged to customers
are recognized as merchandise is shipped and are classified as revenue in the accompanying statements of operations in accordance with GAAP.
The Company classifies shipping and handling costs in the accompanying statements of operations as a component of cost of sales. Revenue is
reported net of estimated sales returns and excludes sales taxes. Sales returns are estimated and provided for at the time of sale based on
historical experience. Payments received for unfilled orders are reflected as a component of accrued liabilities.
Accounts receivable consist primarily of amounts due from customers for merchandise sales and from credit card companies, and are
reflected net of reserves for estimated uncollectible amounts of $6,214,000 at February 2, 2013 and $5,638,000 at January 28, 2012 . The
Company utilizes an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the
merchandise in two or more equal monthly credit card installments. As of February 2, 2013 and January 28, 2012 , the Company had
approximately $92,571,000 and $72,415,000 , respectively, of net receivables due from customers under the ValuePay installment program. The
Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required
payments. Provision for doubtful accounts receivable primarily related to the Company’s ValuePay program were $11,792,000 , $11,876,000
and $9,321,000 for fiscal 2012, fiscal 2011 and fiscal 2010 , respectively.
46
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Cost of Sales and Other Operating Expenses
Cost of sales includes primarily the cost of merchandise sold, shipping and handling costs, inbound freight costs, excess and obsolete
inventory charges and customer courtesy credits. Purchasing and receiving costs, including costs of inspection, are included as a component of
distribution and selling expense and were approximately $9,348,000 , $8,245,000 and $7,888,000 for fiscal 2012, fiscal 2011 and fiscal 2010 ,
respectively. Distribution and selling expense consist primarily of cable and satellite access fees, credit card fees, bad debt expense and costs
associated with purchasing and receiving, inspection, marketing and advertising, show production, website marketing and merchandising,
telemarketing, customer service, warehousing and fulfillment. General and administrative expense consists primarily of costs associated with
executive, legal, accounting and finance, information systems and human resources departments, software and system maintenance contracts,
insurance, investor and public relations and director fees.
Cash and Cash Equivalents
Cash and cash equivalents consist of cash on deposit. The Company maintains its cash balances at financial institutions in demand deposit
accounts that are federally insured. The Company has not experienced losses in such accounts and believes it is not exposed to any significant
credit risk on its cash and cash equivalents.
Restricted Cash and Investments
The Company had restricted cash and investments of $2,100,000 for each of fiscal 2012 and fiscal 2011 . The restricted cash and
investments primarily collateralize the Company’s issuances of commercial letters of credit. The Company’s restricted cash and investments
consist of certificates of deposit. Interest income is recognized when earned.
Inventories
Inventories, which consists of consumer merchandise held for resale, are stated principally at the lower of average cost or net realizable
value, giving consideration to obsolescence write downs of $3,787,000 at February 2, 2013 and $2,246,000 at January 28, 2012 .
Marketing and Advertising Costs
Marketing and advertising costs are expensed as incurred and consist primarily of contractual marketing fees paid to certain cable
operators for cross channel promotions and internet advertising, including amounts paid to online search engine operators, customer mailings
and traffic-driving affiliate websites. The Company receives vendor allowances for the reimbursement of certain advertising costs. Advertising
and other allowances received by the Company are recorded as a reduction of expense and were $1,074,000 , $892,000 and $630,000 for fiscal
2012, fiscal 2011 and fiscal 2010 , respectively. Total marketing and advertising costs and internet search marketing fees, after reflecting
allowances given by vendors, totaled $1,843,000 , $2,115,000 and $5,662,000 for fiscal 2012, fiscal 2011 and fiscal 2010 , respectively. The
Company includes advertising costs as a component of distribution and selling expense in the Company’s consolidated statement of operations.
Property and Equipment
Property and equipment are stated at cost. Improvements and renewals that extend the life of an asset are capitalized and depreciated.
Repairs and maintenance are charged to expense as incurred. The cost and accumulated depreciation of property and equipment retired or
otherwise disposed of are removed from the related accounts, and any residual values are charged or credited to operations. Depreciation and
amortization for financial reporting purposes are provided on the straight-line method based upon estimated useful lives. Costs incurred to
develop software for internal use and the Company’s websites are capitalized and amortized over the estimated useful life of the software. Costs
related to maintenance of internal-use software and for the Company’s website are expensed as incurred.
Intangible Assets
The Company’s primary identifiable intangible assets include an FCC broadcast license and a trademark license agreement. Identifiable
intangibles with finite lives are amortized and those identifiable intangibles with indefinite lives are not amortized. Identifiable intangible assets
that are subject to amortization are evaluated for impairment whenever events or changes in circumstances indicate that the carrying amount may
not be recoverable. Identifiable intangible assets not subject to amortization are tested for impairment annually or more frequently if events
warrant. The impairment test consists of a comparison of the fair value of the intangible asset with its carrying amount.
47
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Income Taxes
The Company accounts for income taxes under the liability method of accounting whereby deferred tax assets and liabilities are
recognized for the expected future tax consequences of temporary differences between financial statement and tax basis of assets and liabilities.
Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment of such laws. The
Company assesses the recoverability of its deferred tax assets in accordance with GAAP.
The Company recognizes interest and penalties related to uncertain tax positions within income tax expense.
Net Loss Per Common Share
Basic loss per share is computed by dividing reported loss by the weighted average number of common stock outstanding for the reported
period. Diluted loss per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised
or converted into common stock of the Company during reported periods.
A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss
per share is as follows:
Net loss (a)
Weighted average number of common shares outstanding — Basic
Dilutive effect of stock options, non-vested shares and warrants
Weighted average number of common shares outstanding — Diluted
Net loss per common share
Net loss per common share — assuming dilution
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
(27,676,000 ) $
48,874,842
—
48,874,842
(48,064,000 ) $
46,451,262
—
46,451,262
(25,868,000 )
33,326,200
—
33,326,200
(0.57 ) $
(0.57 ) $
(1.03 ) $
(1.03 ) $
(0.78 )
(0.78 )
$
$
$
(a) The net loss for fiscal 2012 includes an $11.1 million non-cash intangible asset impairment charge related to the Company's FCC
broadcasting license. In addition, the net losses for fiscal 2012 and fiscal 2011 also include charges totaling $500,000 and $25.7 million ,
respectively, related to losses on debt extinguishment made during the first quarters of those respective years.
For fiscal 2012, fiscal 2011 and fiscal 2010 , approximately 3,920,000 , 5,563,000 and 4,719,000 , respectively, incremental in-the-money
potentially dilutive common share stock options and warrants have been excluded from the computation of diluted earnings per share, as the
effect of their inclusion would be anti-dilutive.
Fair Value of Financial Instruments
GAAP requires disclosures of fair value information about financial instruments for which it is practicable to estimate that value. In cases
where quoted market prices are not available, fair values are based on estimates using present value or other valuation techniques. Those
techniques are significantly affected by the assumptions used, including discount rate and estimates of future cash flows. In that regard, the
derived fair value estimates cannot be substantiated by comparison to independent markets and, in many cases, could not be realized in
immediate settlement of the instrument. GAAP excludes certain financial instruments and all non-financial instruments from its disclosure
requirements.
The Company used the following methods and assumptions in estimating its fair values for financial instruments:
The carrying amounts reported in the accompanying consolidated balance sheets approximate the fair value for cash and cash equivalents,
short-term investments, accounts receivable, trade payables and accrued liabilities, due to the short maturities of those instruments. The fair
value of the Company’s $38 million long term credit facility is estimated based on rates available to the Company for issuance of debt. As of
February 2, 2013 , the Company's long term credit facility had a carrying amount and an estimated fair value of $38 million .
Fair Value Measurements on a Nonrecurring Basis
Assets and liabilities that are measured at fair value on a nonrecurring basis relate primarily to our tangible fixed assets and intangible FCC
broadcasting license asset, which are remeasured when estimated fair value is below carrying value on the consolidated balance sheets. For these
assets, the Company does not periodically adjust its carrying value to fair value except in the event of impairment. If the Company determines
that impairment has occurred, the carrying value of the asset is reduced to fair value and the difference is recorded as a loss within operating
income in the consolidated statement of operations. During
48
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
fiscal 2012 , the Company recorded an $11.1 million non-cash impairment charge to reduce the carrying value of its intangible FCC
broadcasting license asset to fair value in the accompanying fiscal 2012 consolidated balance sheet. We had no remeasurements of such assets or
liabilities to fair value during fiscal 2011 .
Use of Estimates
The preparation of financial statements in conformity with GAAP in the United States of America requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities as of the date of the
financial statements and the reported amounts of revenues and expenses during reporting periods. These estimates relate primarily to the carrying
amounts of accounts receivable and inventories, the realizability of certain long-term assets and the recorded balances of certain accrued
liabilities and reserves. Ultimate results could differ from these estimates.
Stock-Based Compensation
Compensation is recognized for all stock-based compensation arrangements by the Company, including employee and non-employee stock
options granted. The estimated grant date fair value of each stock-based award is recognized in income over the requisite service period, which is
generally the vesting period. The estimated fair value of each option is calculated using the Black-Scholes option-pricing model for time-based
vesting awards and a Monte Carlo valuation model for market-based vesting awards. Non-vested share awards are recorded as compensation
cost over the requisite service periods based on the fair value on the date of grant.
(3) Property and Equipment
Property and equipment in the accompanying consolidated balance sheets consisted of the following:
Land and improvements
Buildings and improvements
Transmission and production equipment
Office and warehouse equipment
Computer hardware, software and telephone equipment
Leasehold improvements
Less — Accumulated depreciation
$
—
5-40
5-10
3-15
3-7
3-5
Estimated
Useful Life
(In Years) February 2, 2013 January 28, 2012
3,399,000
23,283,000
8,416,000
9,818,000
90,447,000
2,733,000
(110,104,000 )
27,992,000
3,437,000 $
23,261,000
5,907,000
8,611,000
86,602,000
2,681,000
(105,834,000 )
24,665,000 $
$
Depreciation expense in fiscal 2012, fiscal 2011 and fiscal 2010 was $9,376,000 , $8,949,000 and $10,111,000 , respectively.
(4) Intangible Assets
Intangible assets in the accompanying consolidated balance sheets consisted of the following:
Weighted
Average
Life
(Years)
February 2, 2013
January 28, 2012
Gross
Carrying
Amount
Accumulated
Amortization
Gross
Carrying
Amount
Accumulated
Amortization
Finite-lived intangible assets:
NBCU trademark license - second renewal
NBCU trademark license - first renewal
1.7
1.0
$
$
6,830,000 $
4,166,000 $
(2,833,000 ) $
(4,166,000 ) $
— $
4,166,000 $
—
(2,951,000 )
Indefinite-lived intangible assets:
FCC broadcast license
$
12,000,000
$
23,111,000
The Company annually reviews its FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment
indicator is present. The Company estimated the fair value of its FCC television broadcast license primarily by using income-based discounted
cash flow models with the assistance of an independent outside fair value consultant. The discounted
49
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
cash flow models utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and a discount rate.
Utilizing independent market data, assumptions in our discounted cash flow models reflect declines in independent television station industry
revenues and operating margins resulting from television station rating declines and reduced advertising purchases on local broadcast television
stations. These changes in assumptions resulted in cash flows that did not support recovery of the $23.1 million asset carrying value. As a result,
the Company recorded an $11.1 million non-cash impairment charge in the fourth quarter of fiscal 2012 to reduce the asset carrying value to fair
value which is reflected in the caption "FCC license impairment" in the accompanying consolidated statement of operations. The Company also
considered recent comparable asset market data and the depressed sales levels for recent comparable market transactions for standalone
television broadcasting stations to assist in determining fair value.
While the Company believes that its estimates and assumptions regarding the valuation of the license are reasonable, different assumptions
or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, the Company's valuation for this license
could be materially different if it were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this
asset.
On May 11, 2012, the Company amended its trademark license agreement for the use of the ShopNBC brand name with NBCU, extending
the term of the license agreement through January 2014. As consideration for the amendment, the Company paid NBCU $4,000,000 upon
execution and will pay an additional $2,830,000 on May 15, 2013, which is included in accrued liabilities in the accompanying February 2, 2013
consolidated balance sheet. NBCU also has the right to terminate the trademark license agreement if the Company were to be in default on its
Credit Facility (as defined below), unless waived or cured within 90 days of default, or if unrestricted cash plus credit availability on the facility
were to fall below $8 million . On May 16, 2011, the Company issued 689,655 shares of the Company's common stock as consideration for a
one year renewal of the same trademark license agreement. Shares issued were valued at $6.04 per share, representing the fair market value of
the Company's stock on the date of issuance.
Amortization expense in fiscal 2012, fiscal 2011 and fiscal 2010 was $4,048,000 , $3,879,000 and $3,226,000 , respectively. Estimated
amortization expense for fiscal 2013 will be approximately $3,997,000 .
(5) Accrued Liabilities
Accrued liabilities in the accompanying consolidated balance sheets consisted of the following:
Accrued cable access fees
Accrued salaries and related
NBCU license agreement
Reserve for product returns
Other
February 2, 2013 January 28, 2012
$ 15,156,000 $ 27,506,000
1,343,000
—
4,544,000
4,449,000
$ 30,596,000 $ 37,842,000
2,377,000
2,830,000
5,854,000
4,379,000
(6) ShopNBC Private Label Consumer Credit Card Program
The Company has a private label consumer credit card program (the "Program"). The Program is made available to all qualified consumers
for the financing of purchases of products from ShopNBC. The Program provides a number of benefits to customers including deferred billing
options and free or reduced shipping promotions throughout the year. Use of the ShopNBC credit card furthers customer loyalty, reduces total
credit card expense and reduces the Company’s overall bad debt exposure since the credit card issuing bank bears the risk of loss on ShopNBC
credit card transactions that do not utilize the Company's ValuePay installment payment program. In December 2011, the Company entered into
a Private Label Consumer Credit Card Program Agreement Amendment with GE Capital Retail Bank extending the Program for an additional
seven years until 2019. The Company received a $500,000 signing bonus as an incentive for the Company to extend the Program. The signing
bonus has been recorded as deferred revenue in the accompanying financial statements and is being recognized as revenue over the seven -year
term of the agreement.
GE Capital Retail Bank, the issuing bank for the Program, is indirectly wholly-owned by the General Electric Company ("GE"), which is
also the parent company of GE Equity. As of March 27, 2013, GE Equity has an approximate 11% ownership in the Company and has the right
to select three members of the Company’s board of directors.
50
Table of Contents
(7) Fair Value Measurements
GAAP utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The
fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets and liabilities and the
lowest priority to unobservable inputs.
As of February 2, 2013 and January 28, 2012 the Company had $ 2,100,000 in Level 2 investments in the form of bank certificates of deposit
which are used as cash collateral for the issuance of commercial and standby letters of credit. The Company's investments in certificates of
deposits were measured using inputs based upon quoted prices for similar instruments in active markets and, therefore, were classified as Level 2
investments. As of February 2, 2013 and January 28, 2012 the Company also had long-term variable rate bank credit loans with carrying values
of $38,000,000 and $25,000,000 , respectively. The fair values of the variable rate bank loans approximate and are based on their carrying
values. The Company has no Level 3 investments that use significant unobservable inputs.
Non Financial Assets Measured at Fair Value - Nonrecurring Basis
As of February 2, 2013 and January 28, 2012 the Company had an intangible FCC broadcasting license asset with carrying values of
$12,000,000 and $23,111,000 , respectively. The Company estimates the fair value of its FCC television broadcast license asset primarily by
using income-based discounted cash flow models with the assistance of an independent outside fair value consultant. The discounted cash flow
models utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and an unobservable input
discount rate of 10%. The Company concluded that the inputs used in its intangible FCC broadcasting license asset valuation are Level 3 inputs.
The following table provides a reconciliation of the beginning and ending balances of non-financial assets measured at fair value on a
nonrecurring basis that use significant unobservable inputs (Level 3):
Intangible FCC Broadcasting License Asset:
Beginning balance
Losses included in earnings (asset impairment)
Ending balance
February 2,
2013
January 28,
2012
$
$
23,111,000 $
(11,111,000 )
12,000,000 $
23,111,000
—
23,111,000
(8) Preferred Stock and Long-Term Payable
In February 2011, the Company made a $2.5 million payment to GE Capital Equity Investments, Inc. ("GE Equity"), in connection with
obtaining a consent for the execution of a common stock equity offering in December 2010, reducing the outstanding accrued dividends payable
on the Series B Preferred Stock and recorded a $1.2 million charge to income related to the early preferred stock debt extinguishment. In
April 2011, the Company redeemed all of its outstanding Series B Preferred Stock for $40.9 million , paid accrued Series B Preferred dividends
of $6.4 million and recorded a $24.5 million charge related to the early preferred stock debt extinguishment. In fiscal 2010, the Company made a
$2.5 million payment to GE Equity in connection with obtaining a consent for the execution of a term loan reducing the outstanding accrued
dividends payable on the Series B Preferred Stock and recorded a $1.2 million charge related to early preferred stock debt extinguishment.
In the third quarter of fiscal 2009, the Company entered into a long-term agreement with one of its larger service providers to defer a
material portion of its monthly contractual cash payment obligation for services over the next three fiscal years. All services under this
arrangement are being recognized as expense ratably over the term of the agreement. As of January 28, 2012 , the total deferred amount was
$12,347,000 , and is included in accrued liabilities in the accompanying January 28, 2012 balance sheet. In connection with securing a new $40
million credit facility on February 9, 2012, the Company made an additional $12,365,000 payment, paying off all remaining deferred obligations
under the agreement.
51
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
(9) Credit Agreements
On February 9, 2012, the Company retired its $25 million term loan with Crystal Financial LLC ("Crystal") and entered into a new $40
million credit and security agreement (the "Credit Facility") with PNC Bank, N.A. ("PNC"), a member of The PNC Financial Services Group,
Inc., as lender and agent. The Credit Facility has a three -year maturity and bears interest at LIBOR plus 3% per annum. In addition to retiring
the Crystal term loan, the initial net proceeds of borrowing of approximately $38.2 million were used to pay a $12,365,000 deferred payment
obligation to a television distribution provider as described above under Note 8. Subject to certain conditions, the Credit Facility also provides
for the issuance of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit
Facility. Remaining capacity under the Credit Facility, currently $2 million , provides liquidity for working capital and general corporate
purposes.
Maximum borrowings under the Credit Facility are equal to the lesser of $40 million or a calculated borrowing base comprised of eligible
accounts receivable and eligible inventory. The Credit Facility is secured by substantially all of the Company’s personal property, as well as the
Company’s real property located in Bowling Green, Kentucky. Under certain circumstances, the borrowing base may be adjusted if there were to
be a significant deterioration in value of the Company’s accounts receivable and inventory. The Credit Facility is subject to mandatory
prepayment in certain circumstances. In addition, if the total Credit Facility is terminated prior to maturity, the Company would be required to
pay an early termination fee of 2% of the total Credit Facility if terminated in year one ; 0.5% if terminated in year two ; and no fee if terminated
in year three . Borrowings under the Credit Facility mature and are payable in February 2015. Interest expense recorded under the Credit Facility
for fiscal 2012 was $1,503,000 .
The Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted
cash plus facility availability of $6 million at all times and limiting annual capital expenditures. Certain financial covenants, including minimum
EBITDA levels (as defined in the Credit Facility) and minimum fixed charge coverage ratio, become applicable only if unrestricted cash plus
facility availability falls below $12 million or upon an event of default. In addition, the Credit Facility places restrictions on the Company’s
ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of
assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common
shareholders. As of February 2, 2013 , the Company was in compliance with the applicable covenants of the Credit Facility. Costs incurred to
obtain the Credit Facility totaling approximately $781,000 have been deferred and are being expensed as additional interest over the three -year
term of the Credit Facility. In connection with the Crystal term loan refinancing, the Company was required to pay an early termination fee of
$500,000 to Crystal which was recorded as a loss on debt extinguishment in the accompanying statement of operations for the year ending
February 2, 2013 . Additionally, the Company recorded an additional non-cash interest charge totaling $2.3 million in the first quarter of fiscal
2012 relating to the write-off of unamortized Crystal term loan financing costs.
On November 17, 2010, the Company entered into a credit agreement with Crystal as agent for the lending group, which provided for a
term loan of $25 million (the "Credit Agreement") which was paid off on February 9, 2012 as described above. The Credit Agreement had a five
-year maturity and bore interest on the outstanding principal amount based on fixed interest rates and floating interest rates based on LIBOR plus
variable margins. The term loan was subject to a minimum borrowing base of $25 million which was based on eligible accounts receivable,
eligible inventory, certain real estate and certain eligible cash and was secured by substantially all of the Company's personal property, as well as
the Company's real property located in Bowling Green, Kentucky. Interest expense recorded under the Credit Agreement for fiscal 2012 was
$2,450,000 . Costs incurred to obtain the Credit Agreement totaling approximately $3,037,000 were capitalized and were being expensed as
additional interest over the original five -year term of the Credit Agreement until written off in the first quarter of fiscal 2012 .
(10) Shareholder's Equity
Common Stock
The Company currently has authorized 100,000,000 shares of undesignated capital stock, of which 49,139,361 shares were issued and
outstanding as common stock as of February 2, 2013 . The board of directors may establish new classes and series of capital stock by resolution
without shareholder approval; however, approval of GE Equity is required in certain circumstances.
Dividends
The Company has never declared or paid any dividends with respect to its capital stock. Under the terms of the amended and restated
shareholder agreement between the Company and GE Equity, the Company is prohibited from paying dividends on its common stock without
GE Equity’s prior consent. The Company is further restricted from paying dividends on its stock by the Credit Facility.
52
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Warrants
As of February 2, 2013 , the Company had outstanding warrants to purchase 6,000,000 shares of the Company’s common stock at an
exercise price of $0.75 per share issued to GE Equity. The warrants are fully vested and expire ten years from date of grant. The warrants were
issued in connection with the issuance of the Company’s Series B Redeemable Preferred Stock in February 2009.
Stock-Based Compensation
Compensation is recognized for all share-based compensation arrangements by the Company. Stock-based compensation expense for fiscal
2012, fiscal 2011 and fiscal 2010 related to stock option awards was $1,682,000 , $2,647,000 and $3,274,000 , respectively. The Company has
not recorded any income tax benefit from the exercise of stock options due to the uncertainty of realizing income tax benefits in the future.
As of February 2, 2013 , the Company had two omnibus stock plans for which stock awards can be currently granted: the 2011 Omnibus
Incentive Plan that provides for the issuance of up to 3,000,000 shares of the Company's stock and the 2004 Omnibus Stock Plan (as amended
and restated in fiscal 2006) that provides for the issuance of up to 4,000,000 shares of the Company's common stock. The 2001 Omnibus Stock
Plan expired on June 21, 2011. These plans are administered by the human resources and compensation committee of the board of directors and
provide for awards for employees, directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive
awards under the plans. The types of awards that may be granted under these plans include restricted and unrestricted stock, incentive and
nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards. Incentive stock options may be granted to
employees at such exercise prices as the human resources and compensation committee may determine but not less than 100% of the fair market
value of the underlying stock as of the date of grant. No incentive stock option may be granted more than ten years after the effective date of the
respective plan's inception or be exercisable more than ten years after the date of grant. Options granted to outside directors are nonstatutory
stock options with an exercise price equal to 100% of the fair market value of the underlying stock as of the date of grant. With the exception of
market-based options, options granted generally vest over three years in the case of employee stock options and vest immediately on the date of
grant in the case of director options, and have contractual terms of ten years from the date of grant.
The fair value of each time-based vesting option award is estimated on the date of grant using the Black-Scholes option pricing model that
uses assumptions noted in the following table. Expected volatilities are based on the historical volatility of the Company's stock. Expected term
is calculated using the simplified method taking into consideration the option's contractual life and vesting terms. The Company uses the
simplified method in estimating its expected option term because it believes that historical exercise data cannot be accurately relied upon at this
time to provide a reasonable basis for estimating an expected term due to the extreme volatility of its stock price and the resulting
unpredictability of its stock option exercises. The risk-free interest rate for periods within the contractual life of the option is based on the
U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the fair value computations as the Company
has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
Expected volatility
Expected term (in years)
Risk-free interest rate
Market-Based Stock Option Awards
Fiscal 2012
97% - 99%
6 years
Fiscal 2011
88% - 96%
Fiscal 2010
80% - 88%
6 years
6 years
1.0% - 1.4% 1.3% - 2.7% 1.9% - 3.3%
On October 3, 2012, the Company granted 2,125,000 non-qualified market-based stock options to its executive officers as part of the
Company's long-term executive compensation program. The options were granted with an exercise price of $4.00 and each option will become
exercisable in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or
exceeds the following prices: Tranche 1 ( 50% of the shares subject to the option at $6.00 per share); Tranche 2 ( 25% at $8.00 per share); and
Tranche 3 ( 25% at $10.00 per share). If an average closing price of $6.00 per share is not achieved on or before the third anniversary of the
grant date, the entire option award will be forfeited. However, if the first tranche becomes exercisable, then the vesting of the second and third
tranches can occur any time on or before the fifth anniversary of the grant date. Net shares issued upon the exercise of these market-based stock
options (after shares are potentially withheld to cover the exercise price and applicable withholding taxes) may not be sold for a period of one
year from the date of exercise. As of February 2, 2013 , all 2,125,000 market-based stock option awards remain outstanding. The total grant date
fair value was estimated to be $1,998,000 and is being amortized over the derived service periods for each tranche. Estimated non-cash
compensation expense for fiscal 2013 related to this grant will be approximately $1,280,000 . Grant date fair values and derived service periods
for each tranche were determined using a Monte Carlo valuation model based on assumptions, which
53
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
included a weighted average risk-free interest rate of 0.38% , a weighted average expected life of 3.3 years and an implied volatility of 78% and
were as follows for each tranche:
Tranche 1 ($6.00/share)
Tranche 2 ($8.00/share)
Tranche 3 ($10.00/share)
Fair Value
(Per Share)
0.93
$
0.95
$
0.95
$
Derived Service Period
15 months
20 months
24 months
A summary of the status of the Company’s stock option activity as of February 2, 2013 and changes during the year then ended is as
follows:
Balance outstanding,
January 28, 2012
Granted
Exercised
Forfeited or canceled
Balance outstanding,
February 2, 2013
Options Exercisable at:
February 2, 2013
January 28, 2012
January 29, 2011
2011
Incentive
Stock
Option
Plan
Weighted
Average
Exercise
Price
2004
Incentive
Stock
Option
Plan
Weighted
Average
Exercise
Price
2001
Incentive
Stock
Option
Plan
Weighted
Average
Exercise
Price
Other Non-
Qualified
Stock
Options
Weighted
Average
Exercise
Price
160,000 $
2,350,000 $
— $
(10,000 ) $
2.25
3.82
—
1.62
2,345,000 $
20,000 $
(82,000 ) $
(185,000 ) $
6.03
1.70
1.03
5.45
1,226,000 $
— $
— $
6.15
—
—
(57,000 ) $ 11.62
650,000 $
— $
— $
(125,000 ) $
4.30
—
—
5.06
2,500,000 $
3.73
2,098,000 $
6.23
1,169,000 $
5.88
525,000 $
4.12
50,000 $
— $
— $
2.29
—
—
1,965,000 $
2,015,000 $
1,735,000 $
6.14
6.18
6.65
1,151,000 $
1,029,000 $
1,192,000 $
5.69
6.35
7.03
363,000 $
143,000 $
— $
3.90
3.60
—
The following table summarizes information regarding stock options outstanding at February 2, 2013 :
Option Type
2011 Incentive:
2004 Incentive:
2001 Incentive:
Non-Qualified:
Number of
Shares
2,500,000 $
2,098,000 $
1,169,000 $
525,000 $
Options Outstanding
Weighted
Average
Remaining
Contractual
Life
(Years)
Weighted
Average
Exercise
Price
3.73
6.23
5.88
4.12
9.8
5.8
5.5
7.4
Aggregate
Intrinsic
Value
213,000
318,000
207,000
75,000
$
$
$
$
Options Vested or Expected to Vest
Weighted
Average
Exercise
Price
Weighted
Average
Remaining
Contractual
Life
(Years)
3.75
6.22
5.90
4.10
9.8
5.8
5.5
7.4
Aggregate
Intrinsic
Value
194,000
318,000
206,000
73,000
$
$
$
$
Number of
Shares
2,468,000 $
2,085,000 $
1,166,000 $
509,000 $
The weighted average grant-date fair value of options granted in fiscal 2012, fiscal 2011 and fiscal 2010 was $1.03 , $4.31 and $2.26 ,
respectively. The total intrinsic value of options exercised during fiscal 2012, fiscal 2011 and fiscal 2010 was $146,000 , $1,856,000 and
$355,000 , respectively. As of February 2, 2013 , total unrecognized compensation cost related to stock options was $2,811,000 and is expected
to be recognized over a weighted average period of approximately 0.9 year.
Stock Option Tax Benefit
The exercise of certain stock options granted under the Company’s stock option plans give rise to compensation, which is includible in the
taxable income of the applicable employees and deductible by the Company for federal and state income tax purposes. Such compensation
results from increases in the fair market value of the Company’s common stock subsequent to the date of grant of the applicable exercised stock
options and these increases are not recognized as an expense for financial accounting purposes, as the options were originally granted at the fair
market value of the Company’s common stock on the date of grant. The related tax benefits will be recorded as additional paid-in capital if and
when realized, and totaled $52,000 , $691,000 and $121,000 in fiscal 2012, fiscal 2011 and fiscal 2010 , respectively. The Company has not
recorded any income tax benefit from
54
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
the exercise of stock options through paid in capital in these fiscal years, due to the uncertainty of realizing income tax benefits in the future.
These benefits are expected to be recorded in the applicable future periods.
Restricted Stock
Compensation expense recorded in fiscal 2012, fiscal 2011 and fiscal 2010 relating to restricted stock grants was $1,575,000 , $2,360,000
and $76,000 , respectively. As of February 2, 2013 , there was $659,000 of total unrecognized compensation cost related to non-vested restricted
stock granted. That cost is expected to be recognized over a weighted average period of 0.6 years. The total fair value of restricted stock vested
during fiscal 2012, fiscal 2011 and fiscal 2010 was $874,000 , $316,000 and $68,000 , respectively.
On October 3, 2012, the Company granted 300,000 shares of market-based restricted stock to certain key employees as part of the
Company's long-term incentive program. Each restricted stock award will vest in three tranches, as follows, on the dates when the Company's
average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 ( 50% of the shares subject to the
award at $6.00 per share); Tranche 2 ( 25% at $8.00 per share); and Tranche 3 ( 25% at $10.00 per share). If an average closing price of $6.00
per share is not achieved on or before the third anniversary of the grant date, the entire restricted stock award will be forfeited. However, if the
first tranche vests, then the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net
shares received upon the vesting of these market-based stock restricted awards (after shares are potentially withheld to cover applicable
withholding taxes) may not be sold for a period of one year from the date of vesting. As of February 2, 2013 , all 300,000 market-based
restricted stock awards remain outstanding. The total grant date fair value was estimated to be $425,000 and is being amortized over the derived
service periods for each tranche. Estimated non-cash compensation expense for fiscal 2013 related to this grant will be approximately $274,000 .
Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions,
which included a weighted average risk-free interest rate of 0.32% , a weighted average expected life of 2.8 years and an implied volatility of
78% and were as follows for each tranche:
Tranche 1 ($6.00/share)
Tranche 2 ($8.00/share)
Tranche 3 ($10.00/share)
Fair Value
(Per Share)
1.48
$
1.39
$
1.31
$
Derived Service Period
15 months
20 months
24 months
On June 13, 2012, the Company granted a total of 50,000 shares of restricted stock to six non-management board members as part of the
Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next annual meeting
of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $85,000 and is being
amortized as director compensation expense over the twelve-month vesting period. On November 18, 2011, the Company granted a total of
453,000 shares of restricted stock to employees. The restricted stock vests in two equal annual installments beginning November 18, 2012 and
ending November 18, 2013. The aggregate market value of the restricted stock at the date of the award was $816,000 and is being amortized as
compensation expense over the one and two -year vesting periods. On June 15, 2011, the Company granted a total of 50,000 shares of restricted
stock to seven non-management board members as part of the Company's annual director compensation program. Each restricted stock award
vested on June 12, 2012 (the day immediately preceding the next annual meeting of shareholders following the date of grant). The aggregate
market value of the restricted stock at the date of the award was $377,000 and was amortized as director compensation expense over the twelve-
month vesting period. On March 31, 2011, the Company granted a total of 522,000 shares of restricted stock to employees in lieu of an annual
cash bonus for fiscal 2010. The restricted stock vests in two equal annual installments beginning March 31, 2012 and ending March 31, 2013.
The aggregate market value of the restricted stock at the date of the award was $3,323,000 and is being amortized as compensation expense over
the one and two -year vesting periods.
55
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
A summary of the status of the Company’s non-vested restricted stock activity as of February 2, 2013 and changes during the twelve-
month period then ended is as follows:
Non-vested outstanding, January 28, 2012
Granted
Vested
Forfeited
Non-vested outstanding, February 2, 2013
Equity Offering
Weighted
Average
Grant Date
Fair Value
4.39
1.52
4.87
2.58
3.00
Shares
982,000 $
383,000 $
(457,000 ) $
(136,000 ) $
772,000 $
On March 30, 2011, the Company completed a public equity offering of 9,487,500 shares of common stock at a price to the public of
$6.25 per share. Net proceeds from the offering were approximately $55.5 million after deducting the underwriting discount and other offering
expenses.
(11) Sales by Product Group
The Company has only one reporting segment, which encompasses multichannel electronic retailing. The Company markets, sells and
distributes its products to consumers primarily through television and online via its ShopNBC website. The chief operating decision maker is the
Chief Executive Officer of the Company.
Information on net sales by significant product groups are as follows (in thousands):
Jewelry & Watches
Home & Consumer Electronics
Beauty, Health & Fitness
Fashion & Accessories
All other
Total
(12) Income Taxes
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
$
$
282,275 $
146,838
73,247
42,240
42,220
586,820 $
272,689 $
146,917
61,160
34,947
42,681
558,394 $
272,151
170,714
46,612
30,815
41,981
562,273
The Company records deferred taxes for differences between the financial reporting and income tax bases of assets and liabilities,
computed in accordance with tax laws in effect at that time. The deferred taxes related to such differences as of February 2, 2013 and January 28,
2012 were as follows (in thousands):
Accruals and reserves not currently deductible for tax purposes
Inventory capitalization
Differences in depreciation lives and methods
Differences in investments and other items
Net operating loss carryforwards
Other
Valuation allowance
Net deferred tax asset
56
February 2,
2013
January 28,
2012
$
5,365 $
719
2,885
442
111,276
(392 )
(120,295 )
$
— $
4,663
763
2,727
495
109,538
(3,709 )
(114,477 )
—
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
The (provision) benefit from income taxes consisted of the following (in thousands):
Current
Deferred
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
$
$
(20 ) $
—
(20 ) $
(84 ) $
—
(84 ) $
577
—
577
A reconciliation of the statutory tax rates to the Company’s effective tax rate is as follows:
Taxes at federal statutory rates
State income taxes, net of federal tax benefit
Non-cash stock option vesting expense
Non-deductible interest
Non-deductible loss on debt extinguishment
Other
Valuation allowance and NOL carryforward benefits
Effective tax rate
For the Years Ended
February 2,
2013
January 28,
2012
January 29,
2011
35.0 %
1.8
(3.8 )
—
—
0.1
(33.2 )
(0.1 )%
35.0 %
0.4
(0.9 )
(1.2 )
(18.7 )
0.1
(14.9 )
(0.2 )%
35.0 %
1.3
(3.7 )
(10.6 )
(1.6 )
0.5
(18.7 )
2.2 %
Based on the Company’s recent history of losses, the Company has recorded a full valuation allowance for its net deferred tax assets as of
February 2, 2013 and January 28, 2012 in accordance with GAAP, which places primary importance on the Company’s most recent operating
results when assessing the need for a valuation allowance. The ultimate realization of these deferred tax assets depends on the ability of the
Company to generate sufficient taxable income in the future, as well as the timing of such income. The Company intends to maintain a full
valuation allowance for its net deferred tax assets until sufficient positive evidence exists to support reversal of the allowance. As of February 2,
2013 , the Company has federal net operating loss carryforwards (NOL's) of approximately $300 million and state NOL's of approximately $128
million which are available to offset future taxable income. The Company's federal NOLs expire in varying amounts each year from 2023
through 2033 in accordance with applicable federal tax regulations and the timing of when the NOLs were incurred. During the quarter ending
April 30, 2011, the Company had a change in ownership (as defined in Section 382 of the Internal Revenue Code) as a result of the issuance of
common stock coupled with the redemption of all the Series B preferred stock held by GE Equity. Sections 382 and 383 limit the annual
utilization of certain tax attributes, including NOL carryforwards incurred prior to a change in ownership. The limitations imposed by Sections
382 and 383 are not expected to impair the Company's ability to fully realize its NOL's; however, the annual usage of NOL's incurred prior to the
change in ownership will be limited. The Company currently has recorded a full valuation allowance for its net deferred tax assets. The ultimate
realization of these deferred tax assets and related limitations depend on the ability of the Company to generate sufficient taxable income in the
future, as well as the timing of such income.
As of February 2, 2013 and January 28, 2012 , there were no unrecognized tax benefits for uncertain tax positions. Accordingly, a tabular
reconciliation from beginning to ending periods is not provided. Further, to date, there have been no interest or penalties charged or accrued in
relation to unrecognized tax benefits. The Company will classify any future interest and penalties as a component of income tax expense if
incurred. The Company does not anticipate that the amount of unrecognized tax benefits will change significantly in the next twelve months.
The Company is subject to U.S. federal income taxation and the taxing authorities of various states. The Company’s tax years for 2009,
2010, and 2011 are currently subject to examination by taxing authorities. With limited exceptions, the Company is no longer subject to
U.S. federal, state, or local examinations by tax authorities for years before 2009.
(13) Commitments and Contingencies
Cable and Satellite Affiliation Agreements
As of February 2, 2013 , the Company has entered into affiliation agreements that represent approximately 1,520 cable systems along with
the satellite companies DIRECTV and DISH that require each to offer the Company’s television home shopping
57
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
programming on a full-time basis over their systems. The terms of the affiliation agreements typically range from one to five years. During the
fiscal year, certain agreements with cable, satellite or other distributors may expire. Under certain circumstances, the television operators or the
Company may cancel the agreements prior to their expiration. Additionally, the Company may elect not to renew distribution agreements whose
terms result in sub-standard or negative contribution margins. The affiliation agreements generally provide that the Company will pay each
operator a monthly access fee and in some cases a marketing support payment based on the number of homes receiving the Company's
programming. For fiscal 2012, fiscal 2011 and fiscal 2010 , respectively, the Company expensed approximately $110,984,000 , $106,658,000
and $102,440,000 under these affiliation agreements.
Over the past years, each of the material cable and satellite distribution agreements up for renewal has been renegotiated and renewed with
no reduction to the Company’s distribution footprint. Failure to maintain the cable agreements covering a material portion of the Company’s
existing cable households on acceptable financial and other terms could adversely affect future growth, sales revenues and earnings unless the
Company is able to arrange for alternative means of broadly distributing its television programming. Cable operators serving a large majority of
cable households offer cable programming on a digital basis. The use of digital compression technology provides cable companies with greater
channel capacity. While greater channel capacity increases the opportunity for distribution and, in some cases, reduces access fees paid by us, it
also may adversely impact the Company's ability to compete for television viewers to the extent it results in less desirable channel positioning
for us, placement of the Company's programming in separate programming tiers, the broadcast of additional competitive channels or viewer
fragmentation due to a greater number of programming alternatives.
The Company has entered into, and will continue to enter into, affiliation agreements with other television operators providing for full- or
part-time carriage of the Company’s television home shopping programming.
Future cable and satellite affiliation cash commitments at February 2, 2013 are as follows:
Fiscal Year
2013
2014
2015
2016
2017 and thereafter
Employment Agreements
$
Amount
80,859,000
78,025,000
53,037,000
—
—
The Company has entered into employment agreements with its on-air hosts and the chief executive officer of the Company with original
terms of 12 months . These agreements specify, among other things, the term and duties of employment, compensation and benefits, termination
of employment (including for cause, which would reduce the Company’s total obligation under these agreements), severance payments and non-
disclosure and non-compete restrictions. The aggregate commitment for future base compensation at February 2, 2013 was approximately
$2,697,000 .
The Company has established internal guidelines regarding severance for its senior executive officers whereby up to 12 months of base
salary could become payable in the event of terminations without cause only under specified circumstances. Senior executive officers are also
eligible for 12 months of base salary in the event of a change in control under specified circumstances. The chief executive officer’s employment
agreement provides for 12 months of base salary and his target bonus payment in the event of termination without cause and 24 months of base
salary for change of control severance under specified circumstances.
Operating Lease Commitments
The Company leases certain property and equipment under non-cancelable operating lease agreements. Property and equipment covered
by such operating lease agreements include offices and warehousing facilities at subsidiary locations, satellite transponder, office equipment and
certain tower site locations.
58
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Future minimum lease payments at February 2, 2013 are as follows:
Future Minimum Lease Payments:
2013
2014
2015
2016
2017 and thereafter
Amount
$ 1,335,000
962,000
966,000
653,000
113,000
Total rent expense under such agreements was approximately $1,715,000 in fiscal 2012 , $1,706,000 in fiscal 2011 and $1,971,000 in
fiscal 2010 .
Retirement and Savings Plan
The Company maintains a qualified 401(k) retirement savings plan covering substantially all employees. The plan allows the Company’s
employees to make voluntary contributions to the plan. The Company’s contribution, if any, is determined annually at the discretion of the board
of directors. During fiscal 2012, fiscal 2011 and fiscal 2010 , the Company did not make any matching contributions to the plan. Starting in
fiscal 2013, the Company will match $.50 for every $1.00 contributed by eligible participants up to a maximum of 6% of eligible compensation.
(14) Litigation
The Company is involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of
management, the claims and suits individually and in the aggregate will not have a material adverse effect on the Company’s operations or
consolidated financial statements.
In the third quarter of fiscal 2009, the U.S. Customs and Border Protection agency commenced an investigation into an undervaluation and
corresponding underpayment of the customs duty owed by one of the Company's vendors relating to a particular shipment of goods to us. After a
lengthy investigation, the vendor was criminally charged and recently pleaded guilty in federal court to using fraudulent invoices to defraud U.S.
Customs of duties. After the vendor refused a request to indemnify the Company for its risk, in December 2009, we commenced litigation
against the vendor in the U.S. District Court of Minnesota for breach of contract. The vendor then filed counterclaims for payments it claimed
were owed by us. The case has been stayed by the court.
(15) Supplemental Cash Flow Information
Supplemental cash flow information and noncash investing and financing activities were as follows:
Supplemental Cash Flow Information:
Interest paid
Income taxes paid
Supplemental non-cash investing and financing activities:
Common stock purchase warrants forfeited
Deferred financing costs included in accrued liabilities
Property and equipment purchases included in accounts payable
Issuance of 689,655 shares of common stock for license agreement
Intangible asset purchase included in accrued liabilities
59
For the Years Ended
February 2, 2013 January 28, 2012 January 29, 2011
$
$
$
$
$
$
$
1,959,000 $
27,000 $
3,320,000 $
98,000 $
647,000
100,000
34,000 $
— $
48,000 $
— $
2,830,000 $
35,000 $
53,000 $
156,000 $
4,166,000 $
— $
35,000
4,000
87,000
—
—
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
(16) Relationship with NBCU, Comcast and GE Equity
Alliance with GE Equity and NBCU
In March 1999, the Company entered into an alliance with GE Equity and NBCUniversal Media, LLC ("NBCU"), pursuant to which the
Company issued Series A redeemable convertible preferred stock and common stock warrants, and entered into a shareholder agreement, a
registration rights agreement, a distribution and marketing agreement and, the following year, a trademark license agreement. On February 25,
2009, the Company entered into an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of
the Company’s Series A preferred stock for (i) 4,929,266 shares of the Company’s Series B redeemable preferred stock, (ii) a warrant to
purchase up to 6,000,000 shares of the Company’s common stock at an exercise price of $0.75 per share and (iii) a cash payment in the amount
of $3.4 million . In connection with the exchange, the parties also amended and restated the 1999 shareholder agreement and registration rights
agreement. The outstanding agreements with GE Equity and NBCU are described in more detail below.
The shares of Series B redeemable preferred stock were redeemable by the Company at any time for an initial redemption amount of $40.9
million , plus accrued dividends at a base annual rate of 12% , subject to adjustment. In addition, the Series B preferred stock provided GE
Equity with class voting rights and the rights to designate members of the Company's board of directors. In April, 2011, the Company redeemed
all of the outstanding Series B preferred stock for $40.9 million and paid accrued dividends of $6.4 million .
Relationship with GE Equity, Comcast and NBCU
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity, whose common equity was initially beneficially
owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU became a wholly owned subsidiary of NBCUniversal, LLC. In
March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in
February 2013.
As of February 2, 2013 , the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to 6,000,000
shares of common stock, and the direct ownership of NBCU in the Company consisted of 7,141,849 shares of common stock. The Company
has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other
cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so
long as GE Equity is entitled to appoint two members of the Company's board of directors, NBCU will be entitled to retain a board seat provided
that NBCU beneficially owns at least 5% of the Company's adjusted outstanding common stock (as computed under the amended and restated
shareholders agreement described below). Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to the Company's
adoption of any shareholder rights plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares
of the Company's voting stock or taking any action that would result in NBCU being deemed to be in violation of the Federal Communications
Commission multiple ownership regulations.
NBCU Trademark License Agreement
On November 16, 2000, the Company entered into a trademark license agreement with NBCU pursuant to which NBCU granted it an
exclusive, worldwide license for a term of ten years to use certain NBCU trademarks, service marks and domain names to rebrand the
Company’s business and corporate name and website. The Company subsequently selected the names ShopNBC and ShopNBC.com.
Under the license agreement, the Company has agreed, among other things, to (i) certain restrictions on using trademarks, service marks,
domain names, logos or other source indicators owned or controlled by NBCU, (ii) the loss of its rights under the license with respect to specific
territories outside of the United States in the event it fails to achieve and maintain certain performance targets in such territories, (iii) not own,
operate, acquire or expand its business to include certain businesses without NBCU’s prior consent, (iv) comply with NBCU’s privacy policies
and standards and practices, and (v) not own, operate, acquire or expand its business such that one-third or more of the Company's revenues or
aggregate value is attributable to certain services (not including retailing services similar to the Company's existing e-commerce operations)
provided over the internet. The license agreement also grants to NBCU the right to terminate the license agreement at any time upon certain
changes of control of the Company, in certain situations upon the failure by NBCU to own a certain minimum percentage of the Company’s
outstanding capital stock on a fully diluted basis, and certain other situations.
On May 11, 2012, the Company amended its trademark license agreement for the use of the ShopNBC brand name with NBCU, extending
the term of the license agreement through January 31, 2014. As consideration for the amendment, the Company
60
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
paid NBCU $4,000,000 upon execution of the amendment and agreed to pay NBCU an additional $2,830,000 on May 15, 2013, which is
included in accrued liabilities in the accompanying February 2, 2013 consolidated balance sheet. NBCU now also has the right to terminate the
trademark license agreement if (i) the Company were to be in material breach of, default under or non-compliance with the terms and conditions
of its Credit Facility (unless such breach, default or non-compliance is cured within 90 days or consented to or waived by the lender or agent
under the Credit Facility), or (ii) if credit availability under the Credit Facility plus the Company's unrestricted cash were to fall below $8
million . In addition, in the event that we were not to renew our trademark license agreement upon expiration, we agreed to enter into a separate
transition agreement with NBCU, on terms and subject to the conditions to be mutually agreed between the parties, relating to the three-month
period prior to the January 31, 2014, expiration date.
On May 16, 2011, the Company issued 689,655 shares of the Company's common stock to NBCU as consideration for a previous one year
extension of the same trademark license agreement. Shares issued were valued at $6.04 per share, representing the fair market value of the
Company's stock on the date of issuance. As of February 2, 2013 and January 28, 2012 , accumulated amortization related to this asset totaled
$6,999,000 and $2,951,000 respectively.
Amended and Restated Shareholder Agreement
On February 25, 2009, the Company entered into an amended and restated shareholder agreement with GE Equity and NBCU, which
provides for certain corporate governance and standstill matters. The amended and restated shareholder agreement provides that GE Equity is
entitled to designate nominees for three out of nine members of the Company’s board of directors so long as the aggregate beneficial ownership
of GE Equity and NBCU (and their affiliates) is at least equal to 50% of their beneficial ownership as of February 25, 2009 (i.e., beneficial
ownership of approximately 8.75 million common shares, including for such purpose, shares of the Company's common stock issuable to GE
Equity upon exercise of the warrant for 6,000,000 shares of the Company's common stock), and two out of nine members so long as their
aggregate beneficial ownership is at least 10% of the shares of "adjusted outstanding common stock," as defined in the amended and restated
shareholder agreement. In addition, the amended and restated shareholder agreement provides that GE Equity may designate any of its director-
designees to be an observer of the audit, human resources and compensation, and corporate governance and nominating committees of the
Company's board of directors.
The amended and restated shareholder agreement requires the consent of GE Equity prior to the Company entering into any material
agreements with any of CBS, Fox, Disney, Time Warner or Viacom (and their respective affiliates), provided that this restriction will no longer
apply when either (i) the Company’s trademark license agreement with NBCU (described above) has terminated or (ii) GE Equity is no longer
entitled to designate at least two director nominees. In addition, the amended and restated shareholder agreement requires the consent of GE
Equity prior to the Company (i) exceeding certain thresholds relating to the issuance of securities, the payment of dividends, the repurchase or
redemption of common stock, acquisitions (including investments and joint ventures) or dispositions, and the incurrence of debt; (ii) entering
into any business different than what the Company and its subsidiaries are currently engaged; and (iii) amending the Company’s articles of
incorporation to adversely affect GE Equity and NBCU (or their affiliates); provided, however, that these restrictions will no longer apply when
both (1) GE Equity is no longer entitled to designate three director nominees and (2) GE Equity and NBCU no longer hold any Series B
preferred stock. The Company is also prohibited from taking any action that would cause any ownership interest by the Company in television
broadcast stations from being attributable to GE Equity, NBCU or their affiliates.
The amended and restated shareholder agreement further provides that during the "standstill period" (as defined in the amended and
restated shareholder agreement), subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) making any asset/business
purchases from the Company in excess of 10% of the total fair market value of the Company’s assets; (ii) increasing their beneficial ownership
above 39.9% of the Company's shares, treating as outstanding and actually owned for such purpose shares of the Company's common stock
issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of the Company's common stock; (iii) making or in any way
participating in any solicitation of proxies; (iv) depositing any securities of the Company in a voting trust; (v) forming, joining or in any way
becoming a member of a "13D Group" with respect to any voting securities of the Company; (vi) arranging any financing for, or providing any
financing commitment specifically for, the purchase of any voting securities of the Company; or (vii) otherwise acting, whether alone or in
concert with others, to seek to propose to the Company any tender or exchange offer, merger, business combination, restructuring, liquidation,
recapitalization or similar transaction involving the Company, or nominating any person as a director of the Company who is not nominated by
the then incumbent directors, or proposing any matter to be voted upon by the Company’s shareholders. If, during the standstill period, any
inquiry has been made regarding a "takeover transaction" or "change in control," each as defined in the amended and restated shareholder
agreement, that has not been rejected by the Company’s board of directors, or the Company’s board of directors pursues such a transaction, or
engages in negotiations or provides information to a third party and the board of directors has not resolved to terminate such discussions, then
GE Equity or NBCU may propose to the Company a tender offer or business combination proposal.
61
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted outstanding shares of common
stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any securities of the Company except for transfers: (i) to certain
affiliates who agree to be bound by the provisions of the amended and restated shareholder agreement, (ii) that have been consented to by the
Company, (iii) subject to certain exceptions, pursuant to a third-party tender offer, (iv) pursuant to a merger, consolidation or reorganization to
which the Company is a party, (v) in an underwritten public offering pursuant to an effective registration statement, (vi) pursuant to Rule 144 of
the Securities Act of 1933, or (vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any
transfer pursuant to clause (v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other
person acquiring, after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that person’s affiliates, of more
than 10% (or 20% in the case of a transfer by NBCU) of the adjusted outstanding shares of the common stock, as determined in accordance with
the amended and restated shareholder agreement.
The standstill period will terminate on the earliest to occur of (i) the ten -year anniversary of the amended and restated shareholder
agreement, (ii) the Company entering into an agreement that would result in a "change in control" (subject to reinstatement), (iii) an actual
"change in control" (subject to reinstatement), (iv) a third-party tender offer (subject to reinstatement), or (v) six months after GE Equity can no
longer designate any nominees to the Company’s board of directors. Following the expiration of the standstill period pursuant to clause (i) above
and two years in the case of clause (v) above, GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of the Company’s
adjusted outstanding shares of common stock, except pursuant to issuances or exercises of any warrants or pursuant to a 100% tender offer for
the Company.
Registration Rights Agreement
On February 25, 2009, the Company entered into an amended and restated registration rights agreement providing GE Equity, NBCU and
their affiliates and any transferees and assigns, an aggregate of four demand registrations and unlimited piggy-back registration rights. In
addition, NBCU was subsequently granted one additional demand registration right pursuant to the second amendment of the NBCU Trademark
License Agreement.
(17) Restructuring Costs
As a result of a number of restructuring initiatives taken by the Company in order to simplify and streamline the Company’s organizational
structure, reduce operating costs and pursue and evaluate strategic alternatives, the Company recorded restructuring charges of $1,130,000 in
fiscal 2010 . Restructuring costs primarily include employee severance costs associated with the streamlining the Company's organizational
structure, incremental costs associated with the refinancing of the Company's debt facilities, restructuring advisory service fees and costs
associated with strategic alternative initiatives. All restructuring costs were paid as of January 29, 2011 and no restructuring costs were incurred
during fiscal 2012 or fiscal 2011 .
(18) Related Party Transactions
The Company entered into marketing agreements with Creative Commerce and its subsidiary, International Commerce Agency, LLC
("International Commerce"), under which Creative Commerce and International Commerce agreed to provide vendor sourcing and retailing
consulting services to the Company. Edwin Garrubbo, who used to be one of the Company's board members, is the majority owner of both
Creative Commerce and International Commerce. The Company has made payments totaling approximately $752,000 and $1,384,000 for the
years ending February 2, 2013 and January 28, 2012 , respectively, relating to these services. As of June 13, 2012, Mr. Garrubbo was no longer a
director of the Company.
Relationship with GE Equity and NBCU
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and 49% by GE.
As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49%
common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2103. As of February 2, 2013 , the
direct equity ownership of GE Equity in the Company consists of warrants to purchase up to 6,000,000 shares of common stock and the direct
ownership of NBCU in the Company consists of 7,141,849 shares of common stock. The Company has a significant cable distribution
agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so
long as GE Equity is entitled to appoint two members of the Company's board of directors, NBCU will be entitled to retain a board seat provided
that NBCU beneficially owns at least 5% of the Company's adjusted outstanding common stock. Furthermore, GE agreed to obtain the consent
of NBCU prior to consenting to the Company's adoption of any shareholders right
62
Table of Contents
plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of the Company's voting stock or
taking any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership
regulations.
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None
Item 9A. Controls and Procedures
Disclosure Controls and Procedures
As of the end of the period covered by this report, management conducted an evaluation, under the supervision and with the participation
of our chief executive officer and chief financial officer of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15
(e) and 15d-15(e) under the Securities Exchange Act of 1934). Based on this evaluation, the chief executive officer and chief financial officer
concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in reports that we
file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in
Securities and Exchange Commission rules and forms, and to ensure that information required to be disclosed by us in the reports we file or
submit under the Exchange Act is accumulated and communicated to management, including our principal executive and principal financial
officers, as appropriate to allow timely decisions regarding required disclosures.
63
Table of Contents
MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
The management of ValueVision Media, Inc. is responsible for establishing and maintaining adequate internal control over financial
reporting as defined in Rules 13a-15(f) under the Securities Exchange Act 1934. Our company’s internal control system was designed to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles.
All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be
effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Because of its inherent
limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness
to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.
Management assessed the effectiveness of our company’s internal control over financial reporting as of February 2, 2013 . In making this
assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal
Control — Integrated Framework.
Based on management’s evaluation under the framework in Internal Control — Integrated Framework , management concluded that our
internal control over financial reporting was effective as of February 2, 2013 .
Our independent registered public accounting firm, Deloitte & Touche LLP, has issued an attestation report on our company’s internal
control over financial reporting as of February 2, 2013 . The Deloitte & Touche LLP attestation report is set forth below.
/s/ KEITH R. STEWART
Keith R. Stewart
Chief Executive Officer
(Principal Executive Officer)
/s/ WILLIAM MCGRATH
William McGrath
Executive Vice President, Chief Financial Officer
(Principal Financial Officer)
March 28, 2013
Changes in Internal Controls over Financial Reporting
Management, with the participation of the chief executive officer and chief financial officer, performed an evaluation as to whether any
change in the internal controls over financial reporting (as defined in Rules 13a-15 and 15d-15 under the Securities Exchange Act of 1934)
occurred during the quarter ended February 2, 2013 . Based on that evaluation, the chief executive officer and chief financial officer concluded
that no change occurred in the internal controls over financial reporting during the period covered by this report that materially affected, or is
reasonably likely to materially affect, the internal controls over financial reporting.
64
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
Eden Prairie, Minnesota
We have audited the internal control over financial reporting of ValueVision Media, Inc. and subsidiaries (the "Company") as of February 2,
2013 , based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission. The Company's management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Annual Report on
Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting
based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards
require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was
maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk
that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our
opinion.
A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's principal executive
and principal financial officers, or persons performing similar functions, and effected by the company's board of directors, management, and
other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes
those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions
and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation
of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the
consolidated financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management
override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any
evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of February 2, 2013 , based
on the criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated
financial statements and financial statement schedule as of and for the year ended February 2, 2013 of the Company and our report dated
March 28, 2013 expressed an unqualified opinion on those consolidated financial statements and financial statement schedule.
/s/ DELOITTE & TOUCHE LLP
Minneapolis, Minnesota
March 28, 2013
Item 9B. Other Information
None.
65
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PART III
Item 10. Directors, Executive Officers and Corporate Governance
Information in response to this item with respect to certain information relating to our executive officers is contained in Item 1 under the
heading "Executive Officers of the Registrant" and with respect to other information relating to our executive officers and directors and our audit
and other committees is incorporated herein by reference to the sections titled "Proposal 1 — Election of Directors," "Corporate Governance"
and "Section 16(a) Beneficial Ownership Reporting Compliance" in our definitive proxy statement to be filed pursuant to Regulation 14A within
120 days after the end of the fiscal year covered by this Form 10-K.
Code of Business Conduct and Ethics
We have adopted a code of business conduct and ethics applicable to all of our directors and employees, including our principal executive
officer, principal financial officer, principal accounting officer, controller and other employees performing similar functions. A copy of this code
of business conduct and ethics is available on our website at www.ShopNBC.com, under "Investor Relations — Business Ethics Policy." In
addition, we have adopted a code of ethics policy for our senior financial management; this policy is also available on our website at
www.ShopNBC.com, under "Investor Relations — Code of Ethics Policy for Chief Executive and Senior Financial Officers."
We intend to satisfy the disclosure requirements under Form 8-K regarding an amendment to, or waiver from, a provision of our code of
business conduct and ethics by posting such information on our website at the address specified above.
Item 11. Executive Compensation
Information in response to this item is incorporated herein by reference to the sections titled "Director Compensation for Fiscal 2012,"
"Executive Compensation" and "Corporate Governance" in our definitive proxy statement to be filed pursuant to Regulation 14A within
120 days after the end of the fiscal year covered by this Form 10-K.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Information in response to this item is incorporated herein by reference to the section titled "Security Ownership of Principal Shareholders
and Management" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year
covered by this Form 10-K.
Item 13. Certain Relationships and Related Transactions, and Director Independence
Information in response to this item is incorporated herein by reference to the section titled "Certain Transactions" and "Corporate
Governance" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by
this Form 10-K.
Item 14. Principal Accountant Fees and Services
Information in response to this item is incorporated herein by reference to the section titled "Proposal 2 — Ratification of the Independent
Registered Public Accounting Firm" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the
fiscal year covered by this Form 10-K.
66
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PART IV
Item 15. Exhibits and Financial Statement Schedule
1. Financial Statements
• Report of Independent Registered Public Accounting Firm
• Consolidated Balance Sheets as of February 2, 2013 and January 28, 2012
• Consolidated Statements of Operations for the Years Ended February 2, 2013 , January 28, 2012 and January 29, 2011
• Consolidated Statements of Shareholders’ Equity for the Years Ended February 2, 2013 , January 28, 2012 and January 29,
2011
• Consolidated Statements of Cash Flows for the Years Ended February 2, 2013 , January 28, 2012 , and January 29, 2011
• Notes to Consolidated Financial Statements
2. Financial Statement Schedule
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS
Column B
Column C
Additions
Balances at
Charged to
Beginning of
Year
Costs and
Expenses
Column D
Deductions
Column E
Balance at
End of Year
$
$
$
$
$
$
5,638,000
4,544,000
11,792,000
64,497,000
(11,216,000 ) (1) $
(63,187,000 ) (2) $
6,214,000
5,854,000
5,643,000
4,522,000
11,876,000
64,503,000
(11,881,000 ) (1) $
(64,481,000 ) (2) $
5,638,000
4,544,000
4,819,000
2,742,000
9,321,000
49,335,000
(8,497,000 ) (1) $
(47,555,000 ) (2) $
5,643,000
4,522,000
Column A
For the year ended February 2, 2013:
Allowance for doubtful accounts
Reserve for returns
For the year ended January 28, 2012:
Allowance for doubtful accounts
Reserve for returns
For the year ended January 29, 2011:
Allowance for doubtful accounts
Reserve for returns
_______________________________________
Write off of uncollectible receivables, net of recoveries.
(1)
(2) Refunds or credits on products returned.
3. Exhibits
The exhibits filed with this report are set forth on the exhibit index filed as a part of this report immediately following the signatures to this
report.
67
Table of Contents
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized on March 28, 2013
VALUEVISION MEDIA, INC.
(Registrant)
By: /s/ KEITH R. STEWART
Keith R. Stewart
Chief Executive Officer
Each of the undersigned hereby appoints Keith R. Stewart and William McGrath, and each of them (with full power to act alone), as
attorneys and agents for the undersigned, with full power of substitution, for and in the name, place and stead of the undersigned, to sign and file
with the Securities and Exchange Commission under the Securities Act of 1934, any and all amendments and exhibits to this annual report on
Form 10-K and any and all applications, instruments, and other documents to be filed with the Securities and Exchange Commission pertaining
to this annual report on Form 10-K or any amendments thereto, with full power and authority to do and perform any and all acts and things
whatsoever requisite and necessary or desirable. Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
below by the following persons on behalf of the registrant and in the capacities indicated on March 28, 2013 .
68
Table of Contents
Name
Title
/s/ KEITH R. STEWART
Keith R. Stewart
/s/ WILLIAM MCGRATH
William McGrath
/s/ RANDY S. RONNING
Randy S. Ronning
/s/ JOSEPH F. BERARDINO
Joseph F. Berardino
/s/ JOHN D. BUCK
John D. Buck
Catherine Dunleavy
/s/ WILLIAM EVANS
William Evans
/s/ JILL BOTWAY
Jill Botway
/s/ SEAN ORR
Sean Orr
Chief Executive Officer and Director
(Principal Executive Officer)
Executive Vice President, Chief Financial Officer
(Principal Financial Officer)
Chairman of the Board
Director
Director
Director
Director
Director
Director
69
Table of Contents
EXHIBIT INDEX
Description
Exhibit No.
3.1
3.2
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
10.10
10.11
10.12
10.13
10.14
10.15
Articles of Incorporation, as amended
Amended and Restated By-Laws, as amended through September 21, 2010
2001 Omnibus Stock Plan of the Registrant
Amendment No. 1 to the 2001 Omnibus Stock Plan of the Registrant
Form of Incentive Stock Option Agreement under the 2001 Omnibus Stock Plan of
the Registrant
Form of Nonstatutory Stock Option Agreement under the 2001 Omnibus Stock Plan
of the Registrant
Amended and Restated 2004 Omnibus Stock Plan
Form of Stock Option Agreement (Employees) under 2004 Omnibus Stock Plan
Form of Stock Option Agreement (Executive Officers) under 2004 Omnibus Stock
Plan
Form of Stock Option Agreement (Executive Officers) under 2004 Omnibus Stock
Plan
Form of Stock Option Agreement (Directors - Annual Grant) under 2004 Omnibus
Stock Plan
Form of Stock Option Agreement (Directors - Other Grants) under 2004 Omnibus
Stock Plan
Form of Restricted Stock Agreement (Directors) under 2004 Omnibus Stock Plan
2011 Omnibus Incentive Plan of the Registrant
Form of Incentive Stock Option Award Agreement under the 2011 Omnibus Incentive
Plan
Form of Non-Statutory Stock Option Award Agreement under the 2011 Omnibus
Incentive Plan
Form of Performance Stock Option Award Agreement under the 2011 Omnibus
Incentive Plan
Form of Option Agreement between the Registrant and John D. Buck
10.16
10.17 Amended and Restated Employment Agreement between the Registrant and Keith R.
Stewart dated February 19, 2010
10.18 Description of Annual Cash Incentive Plan
10.19 Description of Director Compensation Program
10.20 Amended and Restated Shareholder Agreement dated February 25, 2009 between the
Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.
Common Stock Purchase Warrants issued on February 25, 2009 between the
Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.
10.21
Method of Filing
Incorporated by reference(A)
Incorporated by reference(B)
Incorporated by reference(C)†
Incorporated by reference(D)†
Incorporated by reference(E)†
Incorporated by reference(F)†
Incorporated by reference(G)†
Incorporated by reference(H)†
Incorporated by reference(I)†
Incorporated by reference(J)†
Incorporated by reference(K)†
Incorporated by reference(L)†
Incorporated by reference(M)†
Incorporated by reference (N)†
Incorporated by reference (O)†
Incorporated by reference (P)†
Incorporated by reference(Q)†
Incorporated by reference(R)†
Incorporated by reference(S)†
Filed herewith†
Filed herewith†
Incorporated by reference(T)
Incorporated by reference(U)
10.22 Amended and Restated Registration Rights Agreement dated February 25, 2009
Incorporated by reference(V)
10.23
between the Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.
Trademark License Agreement, between NBC Universal, Inc. and the Registrant, as
amended through November 17, 2010
Incorporated by reference(W)
10.24 Amendment No. 3 to the Trademark License Agreement dated May 11, 2012 between
Incorporated by reference(X)
10.25
ValueVision Media, Inc. and NBCUniversal Media, LLC.
Revolving Credit and Security Agreement dated February 9, 2012 among the
Registrant, as the lead borrower, certain of its subsidiaries party thereto as borrowers,
PNC Bank National Association, as lender and agent
Incorporated by reference(Y)
70
Table of Contents
10.26
21
Form of Indemnification Agreement with Directors and Officers of the Registrant
Significant Subsidiaries of the Registrant
Incorporated by reference(Z)†
Filed herewith
Description
Method of Filing
Exhibit No.
23
24
31.1
31.2
32
Filed herewith
Consent of Independent Registered Public Accounting Firm
Included with signature pages
Powers of Attorney
Filed herewith
Certification
Certification
Filed herewith
Section 1350 Certification of Chief Executive Officer and Chief Financial Officer Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
101.INS XBRL Instance Document
101.SCH XBRL Taxonomy Extension Schema
101.CAL XBRL Taxonomy Extension Calculation Linkbase
101.DEF XBRL Taxonomy Extension Definition Linkbase
101.LAB XBRL Taxonomy Extension Label Linkbase
101.PRE XBRL Taxonomy Extension Presentation Linkbase
_______________________________________
71
Table of Contents
†
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Management compensatory plan/arrangement.
Incorporated herein by reference to Exhibit 3.1 to the Registrant's Quarterly Report on Form 10-Q dated April 30,
2011 filed on June 7, 2011, File No. 0-20243.
Incorporated herein by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K dated
September 27, 2010, filed on September 27, 2010, File No. 0-20243.
Incorporated herein by reference to Exhibit 99(a) to the Registrant's Registration Statement on Form S-8 filed on
January 25, 2002, File No. 333-81438.
Incorporated herein by reference to Appendix B to the Registrant's Proxy Statement in connection with its annual
meeting of shareholders held on June 20, 2002, filed on May 23, 2002, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.7 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 31, 2003, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.8 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 31, 2003, File No. 0-20243.
Incorporated herein by reference to Annex A to the Registrant's Proxy Statement in connection with its annual
meeting of shareholders held on June 21, 2006, filed on May 23, 2006, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.3 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.4 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.5 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10 to the Registrant's Current Report on Form 8-K dated June 21,
2006, filed on June 26, 2006, File No. 0-20243.
Incorporated herein by reference to Appendix A to the Registrant's Proxy Statement in connection with its annual
meeting of shareholders held on June 15, 2011, filed on May 5, 2011, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.13 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 28, 2012 and filed on April 5, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.14 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 28, 2012 and filed on April 5, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.13 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 28, 2012, filed on April 5, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated August 25,
2008, filed on August 28, 2008, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated
February 19, 2010, filed on February 23, 2010, File No. 0-20243.
Incorporated herein by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K dated February 25,
2009, filed on February 26, 2009, File No. 0-20243.
Incorporated herein by reference to Exhibit 4.2 to the Registrant's Current Report on Form 8-K dated February 25,
2009, filed on February 26, 2009, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.23 to the Registrant's Current Report on Form 8-K dated February
25, 2009, filed on February 26, 2009, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.25 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 29, 2011, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated May 15,
2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated February
10, 2012, filed on February 10, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated September
27, 2010, filed on September 27, 2010, File No. 0-20243.
72
Fiscal Year 2013 Annual Cash Incentive Plan of ValueVision Media, Inc.
Exhibit 10.18
Similar to prior years, our board of directors has adopted, upon the recommendation of our compensation committee, an annual cash
incentive plan for fiscal year 2013 that covers executive officers, officers and certain other key employees. The plan is designed to encourage
and reward this group for making decisions that improve performance as measured by Adjusted EBITDA, ending cash and operating expense, as
adjusted. The plan is designed to produce sustained shareholder value by establishing a direct link between these measures and incentive
compensation. This annual incentive to the officers is administered by our compensation committee.
Targets are established annually for the company as a whole and are designed to motivate continuous improvement to achieve payouts at or
above target for the fiscal year. The company's and department's performance determines the amount, if any, of awards earned by each plan
participant, under the annual incentive compensation plan. The awards are based on performance relative to the established target.
For fiscal 2013, a payout is achieved when a defined minimum level of Adjusted EBITDA is reached. Executive officer's cash incentive
opportunity is based on 60% Adjusted EBITDA performance, 20% Ending Cash balance and 20% Operating Expense performance. Officers and
all other key employees' incentive opportunities are based on achieving goals of gross margin dollars and performance measures within the
department over which the employee has responsibility.
Actual incentive payments each year are scalable once the minimum Adjusted EBITDA threshold has been achieved. This annual
performance-based incentive opportunity is established each year as a percentage of the employee's annual base salary and is targeted at
approximately the 50th percentile of our previously determined competitive market with the opportunity to earn more for above-target
performance or less for below-target performance. For fiscal 2013, each executive officer is eligible for a target cash incentive opportunity equal
to 50% to 75% of their respective base salary, officers and all other key employees range from 10% to 40% of their respective salary.
The decision to make cash incentive payments is made annually by our board of directors upon the recommendation of its compensation
committee. Payment amount are determined by the compensation committee and are made in cash in the first quarter of the following fiscal year.
The compensation committee retains authority to adjust performance goals to exclude the impact of charges, gains or other factors that the
compensation committee believes are not representative of the underlying financial or operational performance of our company.
ValueVision Media, Inc.
Compensation of Directors*
Exhibit 10.19
1.
Compensation for service on the Board:
• $65,000 per annum cash compensation
• Annual grant of 8,000 shares of restricted stock (vesting on the day immediately prior the next following annual shareholders
meeting after the date of grant); grant is made immediately following each annual shareholders meeting
• New directors receive a one-time grant of 30,000 stock options upon joining the Board.
2.
Additional Compensation for Chairman of the Board:
• Additional cash compensation of $65,000 per annum
• Annual grant of 20,000 stock options per annum, with the option grant made immediately following the annual shareholders
meeting
3.
Additional Cash Compensation for service on Committees of the Board:
• $12,000 per annum for serving as Chairman of Compensation, Finance or Governance Committee
• $20,000 per annum for serving as Chairman of Audit Committee
• $10,000 for other members of the Audit Committee
• Fees as determined by the Board for service on special committees that may be established from time to time and other
assignments, as required
4.
Miscellaneous
• Stock Ownership Guidelines: Non-Management Directors are expected to hold four times (4x) their annual cash retainer and
the committee fees paid by the company, to be obtained within five years from April 2011.
Indemnification Agreement
•
5.
Per Meeting Fees:
• No per meeting fees
______________________________________________________________________
*Directors who are a member of ValueVision Media, Inc. management do not receive any compensation for their service on the Board of
Directors or the Committees thereof.
All of the Company's subsidiaries listed below are wholly owned.
SUBSIDIARIES OF THE REGISTRANT
Exhibit 21
Name
ValueVision Interactive, Inc.
VVI Fulfillment Center, Inc.
ValueVision Media Acquisitions, Inc.
ValueVision Retail, Inc.
Norwell Television, LLC
State of Incorporation or Organization
Minnesota
Minnesota
Delaware
Delaware
Delaware
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in Registration Statement Nos. 333-167396, 333-168312, and 333-173156 on Form S-3 and 333-
81438, 333-125183, 333-139597, 333-175319, and 333-175320 on Form S-8 of our reports dated March 28, 2013 , relating to the consolidated
financial statements and financial statement schedule of ValueVision Media, Inc. and subsidiaries, and the effectiveness of ValueVision Media,
Inc. and subsidiaries' internal control over financial reporting, appearing in this Annual Report on Form 10-K of ValueVision Media Inc. and
subsidiaries for the year ended February 2, 2013 .
Exhibit 23
/s/ DELOITTE & TOUCHE LLP
Minneapolis, Minnesota
March 28, 2013
I, Keith R. Stewart, certify that:
CERTIFICATION
1. I have reviewed this report on Form 10-K of ValueVision Media, Inc.;
Exhibit 31.1
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the
period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made
known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent
functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial
information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant's internal controls over financial reporting.
Date: March 28, 2013
/s/ Keith R. Stewart
Keith R. Stewart
Chief Executive Officer
(Principal Executive Officer)
I, William McGrath, certify that:
CERTIFICATION
1.
I have reviewed this report on Form 10-K of ValueVision Media, Inc.;
Exhibit 31.2
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the
period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made
known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent
functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial
information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant's internal controls over financial reporting.
Date: March 28, 2013
/s/ William McGrath
William McGrath
Executive Vice President and Chief Financial Officer
(Principal Financial Officer)
CERTIFICATION OF THE PRINCIPAL EXECUTIVE AND FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
Exhibit 32
In connection with the Annual Report on Form 10-K of ValueVision Media, Inc., a Minnesota corporation (the “ Company ”), for the year ended
February 2, 2013 , as filed with the Securities and Exchange Commission on or about the date hereof (the “ Report ”), the undersigned officers of
the Company certify pursuant to 18 U.S.C. Section 1350, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to their knowledge:
•
•
the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the
Company.
A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company
and furnished to the Securities and Exchange Commission or its staff upon request.
Date: March 28, 2013
Date: March 28, 2013
/s/ Keith R. Stewart
Keith R. Stewart
Chief Executive Officer
(Principal Executive Officer)
/s/ William McGrath
William McGrath
Executive Vice President and Chief Financial Officer
(Principal Financial Officer)