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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________________________________
Form 10-K
(cid:3)
(cid:1)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended February 1, 2014
or
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from to
Commission file number 0-20243
____________________________________________
ValueVision Media, Inc.
(Exact name of Registrant as Specified in Its Charter)
Minnesota
(State or Other Jurisdiction of Incorporation or Organization)
6740 Shady Oak Road, Eden Prairie, MN
(Address of Principal Executive Offices)
41-1673770
(I.R.S. Employer Identification No.)
55344-3433
(Zip Code)
952-943-6000
(Registrant’s Telephone Number, Including Area Code)
Securities registered under Section 12(b) of the Exchange Act:
Common Stock, $0.01 par value
Name of exchange on which registered: Nasdaq Global Market
Securities registered under Section 12(g) of the Exchange Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:1) No (cid:3)
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes (cid:1)
No (cid:3)
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes (cid:3) No (cid:1)
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period
that the registrant was required to submit and post such files). Yes (cid:3) No (cid:1)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. (cid:1)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
(Check one):
Large accelerated filer (cid:1)
Accelerated filer (cid:3)
Non-accelerated filer (cid:1) Smaller reporting company (cid:1)
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act. Yes (cid:1) No (cid:3)
As of March 20, 2014 , 49,836,253 sh ares of the registrant’s common stock were outstanding. The aggregate market value of the common
stock held by non-affiliates of the registrant on August 2, 2013 , based upon the closing sale price for the registrant’s common stock as reported
by the Nasdaq Global Market on August 2, 2013 was approximately $240,646,613 . For purposes of determining such aggregate market value,
all officers and directors of the registrant are considered to be affiliates of the registrant, as well as shareholders holding 10% or more of the
outstanding common stock as reflected on Schedules 13D or 13G filed with the registrant. This number is provided only for the purpose of this
annual report on Form 10-K and does not represent an admission by either the registrant or any such person as to the status of such person.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive proxy statement to be filed with the Securities and Exchange Commission pursuant to Regulation 14A
not later than 120 days after the close of its fiscal year ended February 1, 2014 are incorporated by reference in Part III of this annual report on
Form 10-K.
Table of Contents
Business
Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4.
Properties
Legal Proceedings
Mine Safety Disclosures
VALUEVISION MEDIA, INC.
ANNUAL REPORT ON FORM 10-K
For the Fiscal Year Ended
February 1, 2014
TABLE OF CONTENTS
PART I
PART II
Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 5.
Item 6.
Item 7.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Item 8.
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Item 10. Directors, Executive Officers and Corporate Governance
Item 11.
Item 12.
Item 13.
Item 14.
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
PART III
Exhibits and Financial Statement Schedule
PART IV
Item 15.
Signatures
EX-10.18
EX-10.19
EX-21
EX-23
EX-31.1
EX-31.2
EX-32
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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING INFORMATION
This annual report on Form 10-K and other materials we file with the Securities and Exchange Commission (as well as information
included in oral statements or other written statements made or to be made by us) contain certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. Any statements contained herein that are not statements of historical fact,
including statements regarding guidance, industry prospects or future results of operations or financial position made in this report are forward-
looking. We often use words such as anticipates, believes, expects, intends and similar expressions to identify forward-looking statements. These
statements are based on management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual
results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer
preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing
activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on
sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees or estimated cost
savings from contract renegotiations; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third
parties with whom we have contractual relationships, and to successfully manage key vendor relationships; our ability to manage our operating
expenses successfully and our working capital levels; our ability to remain compliant with our long-term credit facility covenants; our ability to
maintain and successfully execute our long-term growth strategy; continued public statements about the Company and other actions by an
activist shareholder, and our ability to minimize our costs and avoid management distraction in connection therewith; the market demand for
television station sales; our management and information systems infrastructure; challenges to our data and information security; changes in
governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; the risks identified under Item 1A
(Risk Factors) in this annual report on Form 10-K; significant public events that are difficult to predict, or other significant television-covering
events causing an interruption of television coverage or that directly compete with the viewership of our programming; and our ability to obtain,
retain and offer meaningful compensation to our key executives and employees. You are cautioned not to place undue reliance on forward-
looking statements, which speak only as of the date of this filing. We are under no obligation (and expressly disclaim any such obligation) to
update or alter our forward-looking statements whether as a result of new information, future events or otherwise.
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Item 1. Business
PART I
When we refer to "we," "our," "us" or the "Company," we mean ValueVision Media, Inc. and its subsidiaries unless the context indicates
otherwise. ValueVision Media, Inc. is a Minnesota corporation with principal and executive offices located at 6740 Shady Oak Road, Eden
Prairie, Minnesota 55344-3433. ValueVision Media, Inc. was incorporated on June 25, 1990.
The Company’s most recently completed fiscal year, fiscal 2013 , ended on February 1, 2014 , and consisted of 52 weeks. Fiscal 2012
ended on February 2, 2013 and consisted of 53 weeks. Fiscal 2011 ended on January 28, 2012 and consisted of 52 weeks.
A. General
We are a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile
and social media. We operate a 24-hour television shopping network, ShopHQ, which is distributed primarily through cable and satellite
affiliation agreements, through which it offers brand name and private label products in the categories of jewelry & watches; home & consumer
electronics; beauty, health & fitness; and fashion & accessories. Orders are fulfilled via telephone, online and mobile channels. The television
network is distributed into approximately 87 million homes, primarily through cable and satellite affiliation agreements, agreements with
telecommunications companies such as AT&T and Verizon and the purchase of month-to-month full- and part-time lease agreements of cable
and broadcast television time. Programming is also streamed live on the internet at ShopHQ.com. Programming is also distributed through a
Company-owned full power television station in Boston, Massachusetts and through leased carriage on a full power television station in Seattle,
Washington. In addition to live television programming, we operate ShopHQ.com, a comprehensive e-commerce platform that sells products
which appear on our television shopping channel as well as an extended assortment of online-only merchandise. Our live programming and
products are also marketed via mobile devices, including smartphones and tablets, and through the leading social media channels.
In May 2013, we announced our intention to rebrand our 24-hour television shopping network, ShopNBC, and our companion e-commerce
internet website, ShopNBC.com and on January 31, 2014, we officially transitioned to our new brand, ShopHQ and ShopHQ.com, to reinforce
our positioning as the shopping headquarters for customers.
Multi-Media Retailing
Our primary form of multi-media retailing is our live 24-hour television shopping network. ShopHQ is the third largest television shopping
channel in the United States. ShopHQ.com is a comprehensive e-commerce website with complementary and web-only products. Consolidated
net sales, including shipping and handling revenues, totaled $640.5 million , $586.8 million and $558.4 million for fiscal 2013, fiscal 2012 and
fiscal 2011 , respectively. Shoppers can interact and shop via a toll-free telephone number and place orders directly with us or enter an order on
the ShopHQ.com website. Our television programming is produced at our Eden Prairie, Minnesota headquarters facility and is transmitted
nationally via satellite to cable system operators, direct-to-home satellite providers, broadcast television station operators, to our owned full
power broadcast television station WWDP TV in Boston, Massachusetts and through a leased full power broadcast television station in Seattle,
Washington.
Products and Product Mix
Products sold on our multi-media platforms include primarily jewelry & watches, home & consumer electronics, beauty, health & fitness,
and fashion & accessories. Historically, jewelry & watches has been our largest merchandise category. We are working to shift our product mix
to include a more diversified product assortment in order to grow our new and active customer base. The following table shows our merchandise
mix as a percentage of television shopping and internet net merchandise sales for the years indicated by product category group:
Merchandise Category
Jewelry & Watches
Home & Consumer Electronics
Beauty, Health & Fitness
Fashion & Accessories
Fiscal 2013
43%
33%
13%
11%
Fiscal 2012
52%
27%
13%
8%
Fiscal 2011
53%
28%
12%
7%
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Jewelry & Watches. ShopHQ features an assortment of fine and fashion jewelry set in gold, sterling silver, platinum and a variety of
plated metals. Additionally, ShopHQ offers an extensive collection of men’s and women’s watches from classic to modern designs.
Home & Consumer Electronics. ShopHQ features the latest in home décor, bed and bath textiles, kitchen appliances, mattresses, dining
accessories, and home furnishings. With consumer electronics, ShopHQ offers the latest technology trends and solutions for today's consumer,
direct from some of the world's most recognized brands.
Beauty, Health & Fitness. ShopHQ's beauty, health and fitness assortment features products that inspire today's women to look and feel
great. ShopHQ offers a variety of skincare, color cosmetics, hair care and bath & body products in addition to nutritional supplements and fitness
accessories.
Fashion & Accessories. ShopHQ features fashionable looks that strike a balance between what's hot and what's essential. Offering a wide
assortment of apparel, outerwear, intimates, handbags, accessories, and footwear, ShopHQ provides today's consumer with easy, affordable
style.
B. Company Strategy
As a multichannel electronic retailer, our strategy is to offer our customers differentiated quality brands and products at a compelling value
proposition. We also seek to provide today's consumers with flexible programming formats and access that allow them to view and interact with
our content and products at their convenience — whenever and wherever they are able. Our merchandise positioning aims to make us a trusted
destination for quality and a shopping headquarters for a broad category of merchandise. We focus on creating a customer experience that builds
strong loyalty and a growing customer base.
In support of this strategy, we are pursuing the following actions to improve the operational and financial performance of our company:
(i) expand and diversify our product mix to appeal to more customers, to increase the purchase frequency of active customers and to increase
customer retention rates, (ii) attract, retain and increase new and active customers and improve household penetration, (iii) increase our gross
margin dollars by maintaining merchandise margins in key product categories while prudently managing inventory levels, (iv) enhance our
customer experience through a variety of investments in technology, promotional activity and improved and competitive service, (v) manage our
fixed operating costs and variable transaction expenses, (vi) grow our internet and mobile business with expanded product assortments and
internet-only merchandise offerings, (vii) expand our internet, mobile and social media channels to attract and retain more customers, and
(viii) maintain cable and satellite carriage contracts at appropriate durations and cost while improving distribution productivity through better
channel positions and dual illumination or multiple channels.
C. Television Program Distribution and Internet Operations
Net sales from our television shopping business, inclusive of shipping and handling revenues, totaled $343 million , $319 million , and
$307 million , representing 54% , 54% and 55% of consolidated net sales for fiscal 2013, fiscal 2012 and fiscal 2011 , respectively. Net sales
from our internet and mobile business, inclusive of shipping and handling revenues, totaled $297 million , $268 million , and $251 million ,
representing 46% , 46% and 45% of consolidated net sales for fiscal 2013, fiscal 2012 and fiscal 2011 , respectively. Our internet sales
percentage is calculated based on sales orders that are generated from our ShopHQ.com website, including mobile devices and primarily ordered
directly online. Our television programming continues to be the most significant medium through which we reach our customers and we believe
that our television shopping broadcast program is a key driver of traffic to our ShopHQ.com website and mobile platfo r ms. Our internet
business represents an important component of our future growth opportunities, and we will continue to invest in and enhance our internet-based
capabilities and mobile presence.
Television Shopping Network
Satellite Delivery of Programming. Our television network is presently distributed via communications satellite transponders to cable
systems and direct-to-home satellite providers, a full power television station in Boston and one leased broadcast station in Seattle. In
January 2005, we entered into a long-term satellite lease agreement with our present provider of satellite services. Pu rsuant to the terms of this
agreement, we distribute our television network via a satellite that was launched in August 2005. The agreement provides us, under certain
circumstances, with preemptible back-up services if satellite transmission is interrupted.
Television Distribution. As of February 1, 2014 , we have entered into affiliation agreements with parties representing 1,722 cable
systems allowing each operator to offer our television shopping network substantially on a full-time basis over their systems. The terms of the
affiliation agreements typically range from one to five years. During any fiscal year, certain agreements with cable, satellite or other distributors
may expire. Under certain circumstances, we or our distributors may cancel the agreements
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prior to their expiration. The affiliation agreements generally provide that we will pay each operator a monthly access fee and in some cases
marketing support payments based on the number of homes receiving our programming. We frequently review distribution opportunities with
cable system operators and broadcast stations providing for full- or part-time carriage of our network.
Cable operators serving a large majority of cable households offer cable programming on a digital basis. The use of digital technology
provides cable companies with greater channel capacity. While greater channel capacity increases the opportunity for distribution and, in some
cases, reduces access fees paid by us, it also may adversely impact our ability to compete for television viewers to the extent it results in a higher
channel position for us, placement of our programming in separate programming tiers, the broadcast of additional competitive channels or
viewer fragmentation due to a greater number of programming alternatives.
During fiscal 2013 , there were approximately 114 million homes in the United States with at least one television set. Of those homes,
there were approximately 55 million cable television subscribers, approximately 34 million direct-to-home satellite subscribers and
approximately 10 million homes who receive programming through telephone service providers, such as AT&T and Verizon. We continue to
experience growth in the number of subscriber homes that receive our network.
Our network is carried on direct-to-home satellite services DIRECTV and DISH Network. Carriage is full-time and we pay each operator a
monthly access fee based upon the number of subscribers receiving our programming. As of February 1, 2014 , our network reached
approximately 32 million direct-to-home subscribers on a full-time basis which represents approximately 94% of the total number of direct-to-
home satellite subscribers in the United States.
As of February 1, 2014 , our television shopping network was available to approximately 86.7 million subscriber homes, or 86.1 million
average full time equivalent subscribers ("FTEs"), compared with approximately 84.2 million subscriber homes, or 82.8 million average FTEs,
as of February 2, 2013 .
Other Methods of Program Distribution. Our programming is also made available full-time to homes in the Boston and Seattle markets
over the air via television broadcast stations owned by us or where we lease the broadcast time. In fiscal 2013, fiscal 2012 and fiscal 2011 , it is
estimated that our Boston and leased Seattle stations were responsible for approximately 3% of our total consolidated net sales. In addition, our
programming is also available through our internet retailing website, ShopHQ.com.
Online Presence
Our website, ShopHQ.com, as well as our mobile platform, provides customers with a watch and shop anytime, anywhere experience and
offers a broad array of consumer merchandise, including all products featured on our television programming as well as merchandise found only
on ShopHQ.com. The website includes additional resources, including a live stream of our television programming, an archive of segments of
recent past programming, videos of many individual products that the customer can view on demand, an online program guide, customer-
generated product reviews as well as information about our ShopHQ show hosts and guest personalities. The FCC has required that all full-
length television programming redistributed over the internet is captioned, and it is considering requiring captioning of programming segments.
Our e-commerce activities are subject to a number of general business regulations and laws regarding taxation and online commerce.
There have been continuing efforts to increase the legal and regulatory obligations and restrictions on companies conducting commerce through
the internet, primarily in the areas of taxation, consumer privacy and protection of consumer personal information. For example, the
Commonwealth of Massachusetts has promulgated regulations that took effect on March 1, 2010 that impose a number of data security
requirements on companies that collect certain types of information concerning Massachusetts residents. There are indications that other states
may adopt similar requirements in the future. A patchwork of state laws imposing differing security requirements depending on the residence of
our customers could impose added compliance costs without a compensating increase in revenue.
In November 2002, a number of states approved a multi-state agreement to simplify state sales tax laws by establishing one uniform
system to administer and collect sales taxes on traditional retailers and electronic commerce merchants. The agreement became effective on
October 3, 2005. To date, 24 of the 45 states that impose sales tax have passed conforming legislation. A number of states and the U.S. Congress
are considering other legislative initiatives that would impose tax collection obligations on electronic commerce. No prediction can be made as
to whether individual states or the U.S. Congress will enact legislation requiring retailers such as us to collect and remit sales taxes on electronic
commerce transactions.
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the CAN-SPAM Act, was signed into
law on December 16, 2003 and went into effect on January 1, 2004. The CAN-SPAM Act pre-empts similar laws passed by over 30 states, some
of which contain restrictions or requirements that are viewed as stricter than those of the CAN-SPAM Act. The CAN-SPAM Act is primarily an
opt-out type law; that is, prior permission to send e-mail solicitations to a recipient is not required, but a recipient may affirmatively opt out of
such future e-mail solicitations. The CAN-SPAM Act requires commercial e-mails to contain a clear and conspicuous identification that the
message is an advertisement or solicitation for goods or services (unless the sender obtains prior affirmative consent from the recipient to receive
such messages), as well as a clear and conspicuous unsubscribe function that allows recipients to alert the sender that they do not desire to
receive future e-mail solicitation
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messages. In addition, the CAN-SPAM Act requires that all commercial e-mail messages include a valid physical postal address. The CAN-
SPAM implementing regulations were amended in 2008 by the FTC to include, among other things, a prohibition that e-mail senders make it
difficult for a recipient to opt-out of receiving future emails from the sender. We believe the CAN-SPAM Act limits our ability to pursue certain
direct marketing activities, thus limiting our sales and potential customers.
Changes in consumer protection laws also may impose additional burdens on those companies conducting business online. The adoption of
additional laws or regulations may decrease the growth of the internet or other online services, which could, in turn, decrease the demand for our
products and services and increase our cost of doing business through the internet.
In addition, since our website is available over the internet in all states, various states may claim that we are required to qualify to do
business as a foreign corporation in such state, a requirement that could result in fees and taxes as well as penalties for the failure to comply. Any
new legislation or regulation, the application of laws and regulations from jurisdictions whose laws do not currently apply to our business or the
application of existing laws and regulations to the internet and other online services could have a material adverse effect on the growth of our
business in this area.
D. Relationship with NBCU, Comcast and GE Equity
Alliance with GE Equity and NBCU
In March 1999, we entered into an alliance with GE Equity and NBCUniversal Media, LLC ("NBCU"), pursuant to which we issued
Series A redeemable convertible preferred stock and common stock warrants, and entered into a shareholder agreement, a registration rights
agreement, a distribution and marketing agreement and, the following year, a trademark license agreement. On February 25, 2009, we entered
into an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of our Series A preferred stock
for (i) 4,929,266 shares of our Series B redeemable preferred stock, (ii) a warrant to purchase up to 6,000,000 shares of our common stock at
an exercise price of $0.75 per share and (iii) a cash payment in the amount of $3.4 million . In connection with the exchange, the parties also
amended and restated the 1999 shareholder agreement and registration rights agreement. The outstanding agreements with GE Equity and NBCU
are described in more detail below.
The shares of Series B redeemable preferred stock were redeemable by us at any time for an initial redemption amount of $40.9 million ,
plus accrued dividends at a base annual rate of 12% , subject to adjustment. In addition, the Series B preferred stock provided GE Equity with
class voting rights and the rights to designate members of our board of directors. In April 2011, we redeemed all of the outstanding Series B
preferred stock for $40.9 million and paid accrued dividends of $6.4 million .
Relationship with GE Equity, Comcast and NBCU
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity, whose common equity was initially beneficially
owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In
March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in
February 2013. As of February 1, 2014 , the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to
6,000,000 shares of common stock, and the direct ownership of NBCU in the Company consists of 7,141,849 shares of common stock. We
have a significant cable distribution agreement with Comcast and believe that the terms of this agreement are comparable to those with other
cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so
long as GE Equity is entitled to appoint at least two members of our board of directors, NBCU will be entitled to retain a board seat provided
that NBCU beneficially owns at least 5% of our adjusted outstanding common stock (as computed under the amended and restated shareholders
agreement described below). Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to our adoption of any shareholders
rights plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of our voting stock or taking
any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership
regulations. As of March 28, 2014, GE Equity has an approximate 11% beneficial ownership in the Company and has the right to select a total of
three members of our board of directors.
NBCU Trademark License Agreement
On November 16, 2000, we entered into a trademark license agreement with NBCU pursuant to which NBCU granted us an exclusive,
worldwide license for a term of ten years to use certain NBCU trademarks, service marks and domain names to rebrand our business and our
corporate name and website. We subsequently selected the names ShopNBC and ShopNBC.com.
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On May 16, 2011, we issued 689,655 shares of our common stock to NBCU as consideration for a one-year extension of the same
trademark license agreement. Shares issued were valued at $6.04 per share, representing the fair market value of our stock on the date of
issuance.
On May 11, 2012, we amended our trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term
of the license agreement through January 31, 2014. As consideration for the amendment, we paid NBCU $4,000,000 upon execution of the
amendment and paid an additional $2,830,000 on May 15, 2013.
The license agreement expired on its own terms on January 31, 2014. We are now using the brand name ShopHQ (a registered trademark)
and ShopHQ.com.
Amended and Restated Shareholder Agreement
On February 25, 2009, we entered into an amended and restated shareholder agreement with GE Equity and NBCU, which provides for
certain corporate governance and standstill matters. The amended and restated shareholder agreement provides that GE Equity is entitled to
designate nominees for three members of our board of directors so long as the aggregate beneficial ownership of GE Equity and NBCU (and
their affiliates) is at least equal to 50% of their beneficial ownership as of February 25, 2009 (i.e., beneficial ownership of approximately 8.75
million common shares, including for such purpose, shares of our common stock issuable to GE Equity upon exercise of the warrant for
6,000,000 shares of our common stock), and two members of our board of directors so long as their aggregate beneficial ownership is at least
10% of the shares of "adjusted outstanding common stock," as defined in the amended and restated shareholder agreement. In addition, the
amended and restated shareholder agreement provides that GE Equity may designate any of its director-designees to be an observer of the audit,
human resources and compensation, and corporate governance and nominating committees of our board of directors.
The amended and restated shareholder agreement requires the consent of GE Equity prior to us (i) exceeding certain thresholds relating to
the issuance of securities, the payment of dividends, the repurchase or redemption of common stock, acquisitions (including investments and
joint ventures) or dispositions, and the incurrence of debt; (ii) entering into any business different than what we and our subsidiaries are currently
engaged; and (iii) amending our articles of incorporation to adversely affect GE Equity and NBCU (or their affiliates); provided, however, that
these restrictions will no longer apply when both (1) GE Equity is no longer entitled to designate three director nominees and (2) GE Equity and
NBCU no longer hold any Series B preferred stock. We are also prohibited from taking any action that would cause any ownership interest by us
in television broadcast stations from being attributable to GE Equity, NBCU or their affiliates.
The amended and restated shareholder agreement further provides that during the "standstill period" (as defined in the amended and
restated shareholder agreement), subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) making any asset/business
purchases from us in excess of 10% of the total fair market value of our assets; (ii) increasing their beneficial ownership above 39.9% of our
shares, treating as outstanding and actually owned for such purpose shares of our common stock issuable to GE Equity upon exercise of the
warrant for 6,000,000 shares of our common stock; (iii) making or in any way participating in any solicitation of proxies; (iv) depositing any
securities of the Company in a voting trust; (v) forming, joining or in any way becoming a member of a "13D Group" with respect to any voting
securities of the Company; (vi) arranging any financing for, or providing any financing commitment specifically for, the purchase of any voting
securities of the Company; or (vii) otherwise acting, whether alone or in concert with others, to seek to propose to us any tender or exchange
offer, merger, business combination, restructuring, liquidation, recapitalization or similar transaction involving us, or nominating any person as a
director of the Company who is not nominated by the then incumbent directors, or proposing any matter to be voted upon by our shareholders.
If, during the standstill period, any inquiry has been made regarding a "takeover transaction" or "change in control," each as defined in the
amended and restated shareholder agreement, that has not been rejected by our board of directors, or our board of directors pursues such a
transaction, or engages in negotiations or provides information to a third party and the board of directors has not resolved to terminate such
discussions, then GE Equity or NBCU may propose a tender offer or business combination proposal to us.
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted outstanding shares of common
stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any securities of the Company except for transfers: (i) to certain
affiliates who agree to be bound by the provisions of the amended and restated shareholder agreement, (ii) that have been consented to by us,
(iii) subject to certain exceptions, pursuant to a third-party tender offer, (iv) pursuant to a merger, consolidation or reorganization to which we
are a party, (v) in an underwritten public offering pursuant to an effective registration statement, (vi) pursuant to Rule 144 of the Securities Act
of 1933, or (vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any transfer pursuant to
clause (v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other person acquiring,
after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that person’s affiliates, of more than 10% (or 20%
in the case of a transfer by NBCU) of the adjusted outstanding shares of the common stock, as determined in accordance with the amended and
restated shareholder agreement.
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The standstill period will terminate on the earliest to occur of (i) the ten -year anniversary of the amended and restated shareholder
agreement, (ii) our entering into an agreement that would result in a "change in control" (subject to reinstatement), (iii) an actual "change in
control" (subject to reinstatement), (iv) a third-party tender offer (subject to reinstatement), or (v) six months after GE Equity can no longer
designate any nominees to our board of directors. Following the expiration of the standstill period pursuant to clause (i) above and two years in
the case of clause (v) above, GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of our adjusted outstanding shares of
common stock, except pursuant to issuances or exercises of any warrants or pursuant to a 100% tender offer for us.
Registration Rights Agreement
On February 25, 2009, we entered into an amended and restated registration rights agreement providing GE Equity, NBCU and their
affiliates and any transferees and assigns, an aggregate of four demand registrations and unlimited piggy-back registration rights. In addition,
NBCU was subsequently granted one additional demand registration right pursuant to the second amendment of the NBCU trademark license
agreement.
E. Marketing and Merchandising
Television and Internet Retailing
Our television and internet revenues are generated from sales of merchandise offered through our "Watch & Shop Anytime, Anywhere"
initiative, which includes cable and satellite television, online at ShopHQ.com, mobile devices and social media channels. Our television
shopping business utilizes live and selected taped television programming 24 hours a day, seven days a week, to create an interactive and
entertaining atmosphere to bring to life and demonstrate our merchandise. Our product strategy is to continue to develop and expand new
product offerings across multiple merchandise categories based on customer demand, as well as to offer competitive pricing and special values in
order to attract new customers and optimize margin dollars per minute. Our multichannel customers - those who interact with our network and
transact through television, internet and mobile devices - are primarily women between the ages of 35 and 65, married, with average annual
household incomes of $70,000 or more. We also have a strong presence of male customers of similar age and income range. We believe our
customers make purchases based on our unique products, quality merchandise and value. We develop our programming schedule with product
categories that appeal to specific viewer and customer profiles targeting days of week and times of day they are most likely to be viewing our
network. We feature announced and unannounced promotions to drive interest and incremental sales, including "Today’s Top Value," a sales
program that features one special offer every day. In addition, we also feature major and special promotional events and inventory-clearance
sales during different times of the year.
We continually introduce new products that are easily accessible to customers via our television, online and mobile platforms. Inventory
sources include manufacturers, wholesalers, distributors and importers. We intend to continue to develop and promote private label merchandise,
which generally has higher margins than branded merchandise, across multiple product categories.
ShopHQ Private Label Consumer Credit Card Program
In December 2011, we entered into a Private Label Consumer Credit Card Program Agreement Amendment with GE Capital Retail Bank
extending our private label consumer credit card program (the "Program") for an additional seven years until 2019. The Program is made
available to all qualified consumers for the financing of purchases of products from ShopHQ and provides a number of benefits to customers
including deferred billing options and free or reduced shipping promotions throughout the year. Use of the ShopHQ credit card furthers customer
loyalty, reduces total credit card expense and reduces our overall bad debt exposure since the credit card issuing bank bears the risk of loss on
ShopHQ credit card transactions that do not utilize our ValuePay installment payment program. During fiscal 2013 and 2012 , customer use of
the private label consumer credit card accounted for approximately 17% of our television and internet sales.
GE Capital Retail Bank, the issuing bank for the Program, is indirectly wholly-owned by the General Electric Company ("GE"), which is
also the parent company of GE Equity. As of March 28, 2014 , GE Equity has an approximate 11% beneficial ownership in us and has the right
to select three members of our board of directors.
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Purchasing Terms
We obtain products for our multichannel electronic retailing businesses from domestic and foreign manufacturers and/or their suppliers
and are often able to make purchases on favorable terms based on the volume of products purchased or sold. Some of our purchasing
arrangements with our vendors include inventory terms that allow for return privileges for a portion of the order or stock balancing. We
generally do not have long-term commitments with our vendors, and a variety of sources are available for each category of merchandise sold.
During fiscal 2013 , products purchased from one vendor accounted for approximately 15% of our consolidated net sales. We believe that we
could find alternative sources for this vendor’s products if this vendor ceased supplying merchandise; however, the unanticipated loss of any
large supplier could impact our sales and earnings.
F. Order Entry, Fulfillment and Customer Service
Our products are available for purchase via toll-free telephone numbers or on our website. We maintain agreements with West
Corporation, as well as other call surge providers to support us with telephone order-entry operators and automated order-processing services for
the taking of customer orders. We process orders with our own home-based phone agents and with agents at our Bowling Green, Kentucky and
Eden Prairie, Minnesota facilities. At the present time, we do not utilize any call center services based overseas.
We own a 262,000 square foot distribution facility in Bowling Green, Kentucky, which we use for the fulfillment of primarily all
merchandise purchased and sold by us and for certain call center operations. We also lease approximately 400,000 square feet of additional
variable warehouse space in Bowling Green, Kentucky under a month-to-month lease agreement, which allows for additional capacity, as
needed. In an effort to support future growth, we are also evaluating options to increase our warehouse distribution capacity in fiscal 2014.
The majority of customer purchases are paid by credit or debit cards. As discussed above, we maintain a private label credit card program
using the ShopHQ name. Purchases and installment charges made with the ShopHQ private label credit card are non-recourse to us. We also
utilize an installment payment program called ValuePay, which entitles customers to pay by credit card for certain merchandise in two or more
equal monthly installments. The percentage of our net sales generated utilizing our ValuePay payment program over the past three fiscal years
ranged from 76% to 79% . It does, however, create a credit collection risk for us from the potential inability to collect outstanding balances. We
intend to continue to sell merchandise using the ValuePay program due to its significant promotional value.
We maintain a product inventory, which consists primarily of consumer merchandise held for resale. The product inventory is valued at the
lower of average cost or realizable value. As of February 1, 2014 and February 2, 2013 , we had inventory balances of $51.2 million and $37.2
million , respectively. We do not have any material amounts of backlog orders.
Merchandise is shipped to customers by the United States Postal Service, UPS, Federal Express or other recognized carriers. We also have
arrangements with certain vendors who ship merchandise directly to our customers after an approved customer order is processed.
We perform our customer service functions primarily at our Eden Prairie, Minnesota and Bowling Green, Kentucky facilities as well as
with our own home-based phone agents.
Our return policy allows a standard 30-day refund period from the date of invoice for all customer purchases. Our return rate was 22% in
both fiscal 2013 and fiscal 2012 . We continue to monitor our return rates in an effort to keep our overall return rates in line and commensurate
with our current product sales mix and our average selling price levels.
G. Competition
The direct marketing and multichannel retail businesses are highly competitive. In our television shopping and ecommerce operations we
compete for customers with other television shopping and e-commerce retailers; infomercial companies; other types of consumer retail
businesses, including traditional "brick and mortar" department stores, discount stores, warehouse stores and specialty stores; catalog and mail
order retailers and other direct sellers.
Our direct competitors within our industry include QVC Network, Inc. and HSN, Inc., both of whom are substantially larger than we are in
terms of annual revenues and customers, and whose programming is carried more broadly to U.S. households than our programming. The
American Collectibles Network, which operates Jewelry Television, also competes with us for customers in the jewelry category. In addition,
there are a number of smaller niche players and startups in the television shopping arena who compete with us. We believe that our major
competitors incur cable and satellite distribution fees representing a significantly lower percentage of their sales attributable to their television
programming than we do; and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees)
rather than on the predominantly fixed-cost basis that we currently
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have. At our current sales level, our distribution costs as a percentage of total consolidated net sales are higher than our competition. However,
one of our key strategies is to maintain our fixed distribution cost structure in order to leverage our profitability as we grow our business.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet retailers, many of whom
are larger, better financed and have a broader customer base than we do.
We anticipate continuing competition for viewers and customers, for experienced television shopping personnel, for distribution
agreements with cable and satellite systems and for vendors and suppliers — not only from television shopping companies, but also from other
companies that seek to enter the television shopping and internet retail industries, including telecommunications and cable companies, television
networks, and other established retailers. We believe that our ability to be successful in the multichannel retailing industry will be dependent on
a number of key factors, including expanding our digital footprint to meet our customers' "watch and shop anytime, anywhere" needs, increasing
the number of customers who purchase products from us and increasing the dollar value of sales per customer from our existing customer base.
H. Federal Regulation
The cable television industry and the broadcasting industry in general are subject to extensive regulation by the Federal Communications
Commission, or FCC. The following does not purport to be a complete summary of all of the provisions of the Communications Act of 1934, as
amended, known as the Communications Act; the Cable Television Consumer Protection Act of 1992, known as the Cable Act; the
Telecommunications Act of 1996, known as the Telecommunications Act; or other laws and FCC rules or policies that may affect our
operations.
Cable Television
The cable industry is regulated by the FCC under the Cable Act and FCC regulations promulgated thereunder, as well as by state or local
governments with respect to certain franchising matters.
Must Carry. In general, the FCC's "must carry" rules entitle full power television stations to mandatory carriage of the primary video and
program-related material in their signals, at no charge, to all cable and direct broadcast satellite homes located within each station's broadcast
market provided that the signal is of adequate strength, and, in the case of cable systems, the must carry signals occupy no more than one-third of
the cable system's capacity. Prior to June 2012, the cable must carry rules required cable systems to make must carry signals "viewable" on all
sets connected to their systems, whether the set is analog or digital. This portion of the rules "sunset" in June 2012. The FCC declined to extend
that rule and instead allowed cable systems to provide must carry signals in digital format only, so long as they provide set-top converter to
subscribers at "reasonable" cost. The FCC's decision was upheld in court. We do not believe the revised viewability rule will have a material
impact on our business as our programming distributed via the two full-power broadcast television stations in Boston and Seattle would still be
viewable by a vast majority of the cable homes in those markets.
Broadcast Television
General. Our acquisition and operation of television stations is subject to FCC regulation under the Communications Act. The
Communications Act prohibits the operation of television broadcasting stations except under a license issued by the FCC. The statute empowers
the FCC, among other things, to issue, revoke and modify broadcasting licenses, adopt regulations to carry out the provisions of the
Communications Act and impose penalties for violation of such regulations. Such regulations impose certain obligations with respect to the
programming and operation of television stations, including requirements for carriage of children’s educational and informational programming,
programming responsive to local problems, needs and interests, advertising upon request by legally qualified candidates for federal office, closed
captioning, and other matters. In addition, FCC rules prohibit foreign governments, representatives of foreign governments, aliens,
representatives of aliens and corporations and partnerships organized under the laws of a foreign nation from holding broadcast licenses. Aliens
may own up to 20% of the capital stock of a licensee corporation, or generally up to 25% of a U.S. corporation, which, in turn, has a controlling
interest in a licensee. The FCC in 2013 indicated that it would consider a waiver of these limits for broadcast ownership.
Full Power Television Stations. In April 2003, one of our wholly owned subsidiaries acquired a full power television station serving the
Boston, Massachusetts market. On April 11, 2007, the FCC accepted our application for renewal of the station’s license. We also distribute our
programming via leased carriage on a full power television station in Seattle, Washington. Our Boston market station, WWDP TV, currently
broadcasts in a digital format on channel 10, perceived by viewers as channel 46, the station's previous analog channel.
The FCC has begun proceedings to consider reclaiming portions of the electro-magnetic spectrum now used for broadcast television
service with the goal of reallocating some of that spectrum for wireless broadband service. The FCC has proposed to
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use "incentive auctions" that would permit broadcasters on a voluntary basis to agree to give up some or all of their spectrum and obtain a
portion of the proceeds the FCC would collect from auctioning that spectrum. The FCC would also consider "repacking" broadcast television
channels to clear spectrum. Congress passed legislation in February 2012 authorizing a single incentive auction of television spectrum and an
associated repacking of the television band. That legislation requires the FCC to make a reasonable effort to preserve stations' coverage areas in
the repacking process. The legislation also allows two stations to agree to share one channel and allow the remaining channel to be returned to
the FCC for auction. The legislation allows $1.75 billion for the expenses of repacking. The FCC has started a proceeding to adopt rules to
implement the legislation. In the Northeast portion of the United States, the FCC must adopt agreement with Canada to permit reallocation of
some television spectrum and channel changes for remaining stations. The value of particular television channels, sufficiency of the amounts set
aside for reallocation expenses and the response from Canadian authorities to these issues are currently unknown.
Telephone Companies’ Provision of Programming Services
The Telecommunications Act eliminated the previous statutory restriction forbidding the common ownership of a cable system and
telephone company. Verizon, AT&T, and a number of other local telephone companies are planning to provide or are providing video services
through fiber to the home or fiber to the neighborhood technologies, while other local exchange carriers are using video digital subscriber loop
technology, known as VDSL, to deliver video programming, high-speed internet access and telephone service over existing copper telephone
lines or new fiber optic lines. In March 2007 and November 2007, the FCC released orders designed to streamline entry by carriers by
preempting the imposition by local franchising authorities of unreasonable conditions on entry. A number of parties have requested that the FCC
reconsider various aspects of the March 2007 and November 2007 orders, and those requests remain pending. A number of states have also
enacted franchise reform legislation to make it easier for telephone companies to provide video services. Both Verizon and AT&T have deployed
video delivery systems in many markets across the country, and other telephone companies are also entering the market as a result of these FCC
and state decisions. No prediction can be made as to their further deployment or success in attracting customers.
Regulations Affecting Multiple Payment Transactions
The 2005 antitrust settlement between MasterCard, VISA and approximately eight million retail merchants raised certain issues for
retailers who accept telephonic orders that involve consumer use of debit cards for multiple or continuity payments. A condition of the
settlement agreement provided that the code numbers or other means of distinguishing between debit and credit cards be made available to
merchants by VISA and MasterCard. Under Federal Reserve Board regulations, this may require merchants to obtain consumers’ written consent
for preauthorized transfers where the merchant is aware that the method of payment is a debit card as opposed to a credit card. We believe that
debit cards are currently being offered through Visa and Mastercard as the payment vehicle in approximately 40% of our transactions. Effective
February 9, 2006, the Federal Reserve Board amended language in its official commentary to Regulation E by removing an express prohibition
on the use of taped verbal authorization from consumers as evidence of a written authorization for purposes of the regulation. There can be no
assurance that compliance with the authorization procedures under this regulation will not adversely affect the customer experience in placing
orders or adversely affect sales.
Fair and Accurate Credit Transactions Act
In an attempt to combat identity theft, in 2003, Congress enacted the Fair and Accurate Credit Transactions Act ("FACTA"). In 2008, the
federal bank regulatory agencies and the Federal Trade Commission finalized a joint rule implementing FACTA. Compliance with the rule
became mandatory on June 1, 2010. FACTA requires companies to take steps to prevent, detect and mitigate the occurrences of identity theft.
Pursuant to FACTA, covered companies are required to, among other things, develop an identity theft prevention program to identify and
respond appropriately to "red flags" that may be indicative of possible identity theft. We adopted our FACTA policy on May 14, 2009.
I. Seasonality and Economic Sensitivity
Our business is subject to seasonal fluctuation, with the highest sales activity normally occurring during our fourth fiscal quarter of the
year, namely November through January. Our business is also sensitive to general economic conditions and business conditions affecting
consumer spending. Additionally, our television audience (and therefore sales revenue) can be significantly impacted by major world or
domestic events which attract television viewership and divert audience attention away from our programming.
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J. Employees
At February 1, 2014 , we had approximately 1,100 employees, the majority of whom are employed in customer service, order fulfillment
and television production. Approximately 13% of our employees work part-time. We are not a party to any collective bargaining agreement with
respect to our employees.
K. Executive Officers of the Registrant
Set forth below are the names, ages and titles of the persons serving as our executive officers.
Name
Keith R. Stewart
Robert Ayd
William McGrath
Carol Steinberg
Annette Repasch
Jean-Guillaume Sabatier
Teresa Dery
Nancy Kunkle
Michael A. Murray
Nicholas J. Vassallo
Beth K. McCartan
Ashish G. Akolkar
Position(s) Held
Age
50
65
56
54
48
44
47
50
55
50
44
41
Chief Executive Officer and Director
President
Executive Vice President — Chief Financial Officer
Chief Operating Officer
Chief Merchandising Officer
Senior Vice President — Sales & Product Planning and Programming
Senior Vice President — General Counsel
Senior Vice President — On-Air Talent and Customer Experience
Senior Vice President — Operations
Vice President — Corporate Controller
Vice President — Financial Planning & Analysis
Vice President — IT Operations
Keith R. Stewart was named our President and Chief Executive Officer in January 2009 after having joined the Company as President and
Chief Operating Officer in August 2008. Mr. Stewart retired from QVC in July 2007 where he served a significant part of his retail career, most
recently as Vice President — Global Sourcing of QVC (USA), and Vice President — Merchandising of QVC (USA) from April 2004 to June
2007. Previously, Mr. Stewart was General Manager of QVC’s German business unit and was overseas from 1998 to March 2004. Mr. Stewart
first joined QVC as a consumer electronics buyer in 1992 and through a series of progressively responsible positions developed expertise in all
key operational areas of TV shopping.
Robert Ayd joined the Company in February 2010 as President, overseeing Merchandising, Planning, Programming, Broadcast Operations,
and On-Air Talent. Mr. Ayd brings an extensive background and a track record of success to the Company, including executive leadership roles
at QVC and Macy’s. Most recently, Mr. Ayd provided consulting services to a range of clients in his own consulting business from 2008 until he
joined the Company in February 2010 and served as Executive Vice President and Chief Merchandising Officer at QVC (USA) from 2006 to
2008. During his tenure at QVC, Mr. Ayd also served as Senior Vice President, Design Development & Global Sourcing and Brand
Development from 2005 to 2006, and Senior Vice President of Jewelry and Fashion from 2000 to 2004. Prior to joining QVC in 1995 as Vice
President of Fashion, Mr. Ayd held numerous executive leadership positions for Macy’s, culminating with Senior Vice President in Women’s
Sportswear from 1991 to 1995. Mr. Ayd began his career at Macy’s in 1975 as a buyer of handbags, bodywear and footwear.
William McGrath was named Senior Vice President and Chief Financial Officer in August 2010 after having joined the Company in
January 2010 as Vice President of Quality Assurance and being named interim Chief Financial Officer in February 2010. Most recently, Mr
McGrath provided operational consulting services to a range of clients in his own operational consulting business from 2008 until he joined the
Company in 2010 and served as Vice President Global Sourcing Operations and Finance at QVC in 2008. During his tenure at QVC, he also
served as Vice President Corporate Quality Assurance and Quality Control from 1999 — 2008; Vice President Merchandise Operations and
Inventory Control from 1995-1999; Vice President Market Research and Sales Analysis from 1992 — 1995; and Director Financial Planning
and Analysis from 1990-1992. Prior to QVC,
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Mr. McGrath held a variety of leadership positions at Subaru of America from 1983-1990 and Arthur Andersen from 1979-1983. He holds an
MBA in finance from Drexel University and a BS in Accounting from Saint Joseph’s University.
Carol Steinberg was named Chief Operating Officer in October 2012. Previously she served as Executive Vice President, Internet,
Marketing & Human Resources from June 2011 after having joined the Company as Senior Vice President, E-Commerce, Marketing and
Business Development in June 2009. Previously, she was Vice President at David’s Bridal from September 2006 to June 2009 where she
expanded its internet presence by designing and implementing marketing and merchandising strategies that drove traffic in store and online.
Prior to this position, Ms. Steinberg spent 12 years at QVC from July 1994 to September 2006, most recently having served as the Director of
Online Marketing and Business Development.
Annette Repasch was named Chief Merchandising Officer in October 2011 after having joined the Company as Vice President of Softlines
in May 2011. Previously, she served as Senior Vice President and General Merchandise Manager of Stage Stores from February 2008 to April
2011. Prior to this position, she was Vice President and General Merchandise Manager at QVC (USA) from January 2001 to February 2008. Ms.
Repasch has also held senior merchandising roles in both specialty and department stores, including Lane Bryant, Saks and Bon-Ton. She holds
a business degree from the Philadelphia College of Art.
Jean-Guillaume Sabatier joined the Company as Senior Vice President, Sales & Product Planning in November 2008. During fiscal 2012,
Mr. Sabatier also led a special projects initiative in the planning area. Mr. Sabatier served as Director, Sales and Product Planning for QVC, Inc.,
from July 2007 to October 2008. Prior to that time, Mr. Sabatier held various positions in QVC’s German business unit, including Director,
Programming and Planning from July 2003 to July 2007. He began his QVC career as a sales and product planner in June 1997.
Teresa Dery was appointed Senior Vice President and General Counsel in June 2011 and Corporate Secretary in February 2011. Ms. Dery
has 19 years of corporate law experience and joined the Company in 2004 as Senior Corporate Counsel. She was appointed Associate General
Counsel in 2006. Prior to joining the Company, she served as Corporate Counsel and Corporate Secretary of Net Perceptions between 2000 and
2004. Previously, she served as Corporate Secretary and Vice President of Finance and Legal for national restaurant franchise 1 Potato 2 from
1993 to 2000.
Nancy Kunkle was appointed Senior Vice President of On-Air Talent and Customer Experience in February 2013. She joined the Company
in April 2011 as a strategic adviser and was later appointed Senior Vice President of Customer Experience in October 2011. Ms Kunkle has over
27 years of experience in process-engineering and multichannel customer experience management. Prior to joining the Company, Ms. Kunkle
was Program Manager, Logistics at The Boeing Company from April 2010 to April 2011. Prior to that, Ms. Kunkle spent over a decade at QVC
where she served in multiple leadership roles within commerce, customer advocacy and customer service including Director, Customer
Advocacy from April, 2008 to March 2010 and Director, Commerce Project Management from February 2006 to March 2008. Ms. Kunkle
began her career in 1985 at The Boeing Company, providing program management for supply chain processes and product development.
Michael A. Murray was named Senior Vice President of Operations in September 2009 after having joined the Company as Vice President
of Operations in May 2004. Mr. Murray has over 25 years of operations and business management experience. Prior to joining the Company,
Mr. Murray was Senior Vice President of Operations for the Fingerhut Companies and Federated Department Stores direct to consumer divisions
primarily from May 1991 to October 2002. While at Fingerhut, Mr. Murray also led FBSI operations, Fingerhut’s 3rd party direct to consumer
arm serving Walmart.com, Intuit, Levi’s, Wet Seal and others. Mr. Murray has held executive leadership positions in various direct to consumer
and retail companies including Merrill Corporation, Lieberman Enterprises, and Associated Wholesale Grocers. Mr. Murray began his career
with John Deere as an Industrial Engineer.
Nicholas J. Vassallo has served as Vice President and Corporate Controller since 2000. He first joined the Company as director of
financial reporting in October 1996. During that time he also had responsibility for direct-mail acquisitions and other corporate business
development ventures. Mr. Vassallo was named corporate controller in 1999 and the following year was promoted to vice president. Prior to
joining the Company, he served as corporate controller for Fourth Shift Corporation, a software development company. Mr. Vassallo began his
career with Arthur Anderson, LLP where he spent eight years in their audit practice group. Mr. Vassallo is a CPA and holds a BS in Accounting
from Saint John’s University in New York.
Beth K. McCartan has served as Vice President Financial Planning & Analysis since 2006. She first joined the Company as Finance
Manager in January 2001. She was promoted to Finance Director in 2003 and to Vice President three years later. Prior to joining the Company,
she worked for The Pillsbury Company in several finance positions including Sr. Financial Analyst for Green Giant and Progresso brands and as
a plant controller. She began her career with Pillsbury in February 1993. Ms. McCartan holds an MBA in finance from the University of
Minnesota and has undergraduate degrees in Finance, Marketing and Advertising from The University of St. Thomas.
Ashish G. Akolkar has served as Vice President of IT Operations since June 2007. Mr. Akolkar joined the Company in November 2000
and has held director and managerial positions at the Company overseeing enterprise architecture, software
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development, application support & maintenance and technology infrastructure functions. Prior to joining the Company, Mr. Akolkar served as a
technology consultant for ERP applications while working for companies including netbriefings.com and Sunflower Information Technologies.
Mr. Akolkar has an MBA in finance and BS in electronics engineering from Mumbai University, India.
L. Available Information
Our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and amendments to these reports if
applicable, are available, without charge, on our investor relations website as soon as reasonably practicable after they are filed electronically
with the Securities and Exchange Commission. Copies also are available, without charge, by contacting the General Counsel, ValueVision
Media, Inc., 6740 Shady Oak Road, Eden Prairie, Minnesota 55344-3433.
Our investor relations website address is ShopHQ.com/ir. Our goal is to maintain the investor relations website as a way for investors to
easily find information about us, including press releases, announcements of investor conferences, investor and analyst presentations and
corporate governance. We also make available free of charge our quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements
and all amendments to these filings as soon as practicable after that material is electronically filed with or furnished to the SEC. The information
found on our website is not part of this or any other report we file with, or furnish to, the SEC.
Item 1A. Risk Factors
In addition to the general investment risks and those factors set forth throughout this document, including those set forth under the caption
"Cautionary Statement Concerning Forward-Looking Information," the following risks should be considered regarding our company.
We have a history of losses and a high fixed cost operating base and may not be able to achieve or maintain profitable operations in the
future.
We experienced operating income (losses) of approximately $0.1 million , $(23.3) million and $(16.8) million in fiscal 2013, fiscal 2012
and fiscal 2011 , respectively. We reported net losses of $(2.5) million , $(27.7) million and $(48.1) million in fiscal 2013, fiscal 2012 and fiscal
2011 , respectively. There is no assurance that we will be able to achieve or maintain profitable operations in future fiscal years.
Our television shopping business operates with a high fixed cost base, primarily driven by fixed fees under distribution agreements with
cable and direct-to-home satellite providers to carry our programming. In order to operate on a profitable basis, we must reach and maintain
sufficient annual sales revenues to cover our high fixed cost base and/or negotiate a reduction in this cost structure. If our sales levels are not
sufficient to cover our operating expenses, our ability to reduce operating expenses in the near term will be limited by the fixed cost base. In that
case, our earnings, cash balance and growth prospects could be materially and adversely affected.
Prior to fiscal 2013, we have had a historic trend of operating losses, which, if not permanently reversed, could reduce our operating cash
resources to the point where we will not have sufficient liquidity to meet the ongoing cash commitments and obligations to continue
operating our business.
As of February 1, 2014 , we had approximately $29.2 million in unrestricted cash, with an additional $2.1 million of restricted cash and
investments used to secure letters of credit. We expect to use our cash and available credit line to finance our working capital requirements and
to make necessary capital expenditures in order to operate our business and to fund any further operating losses. Prior to fiscal 2013, we have
had a historic trend of operating losses, which, if not permanently reversed, could reduce our operating cash resources to the point where we
would not be able to adequately fund working capital requirements or necessary capital expenditures. On January 31, 2014, we entered into a
third amendment to our revolving credit and security agreement with PNC Bank, N.A. that, among other things, increased the size of the
revolving line of credit from $50 million to $60 million and provides for a $15 million term loan on which we may draw to fund potential
improvements at our distribution facility in Bowling Green, Kentucky. The expanded revolving line of credit bears an interest rate of LIBOR
plus 3% . All borrowings under the amended Credit Facility mature and are payable on May 1, 2018. Maximum borrowings and available
capacity under the amended revolving Credit Facility are equal to the lesser of $60 million or a calculated borrowing base comprised of eligible
accounts receivable and eligible inventory. Remaining capacity under the Credit Facility, currently $18.5 million , provides liquidity for working
capital and general corporate purposes.
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We still have significant future commitments for our cash, which primarily includes payments for cable and satellite program distribution
obligations and the eventual repayment of our new five year credit facility. Based on our current projections for fiscal 2014 , we believe that our
existing cash balances and available credit line will be sufficient to maintain liquidity to fund our normal business operations over the next
twelve months. However, our amended and restated shareholder agreement with GE Equity and NBCU requires the consent of GE Equity in
order for us to issue new equity securities and to incur indebtedness above certain thresholds, and there can be no assurance that we would
receive this consent if we made a request. Furthermore, our amended credit facility includes certain restrictions on our ability to incur additional
debt, as well as restrictions on our ability to make material changes in the nature of our business, both of which may be necessary in times of
liquidity constraints. Therefore, there can be no assurance that, if required, we would be able to raise additional capital or reduce spending to
have sufficient liquidity to meet our ongoing cash commitments and obligations to continue operating our business.
Our inability to recruit and retain key employees may adversely impact our ability to sustain growth.
Our continued growth is contingent, in part, on our ability to retain and recruit employees that have the distinct skills necessary for a
business that demands knowledge of the general retail industry, merchandising and product sourcing, television production, televised and
internet-based marketing and fulfillment. The marketplace for such employees is very competitive and limited. Our growth may be adversely
impacted if we are unable to attract and retain these key employees.
The failure to secure suitable placement for our television programming and the use of digital technology to expand the number of
channels and services available on cable, direct broadcast satellite and internet protocol TV-based video distribution systems could adversely
affect our ability to attract and retain television viewers and could result in a decrease in revenue.
We are dependent upon our ability to compete for television viewers. Effectively competing for television viewers is dependent, in part, on
our ability to secure placement of our television programming within a suitable programming tier at a desirable channel position. The majority of
multi-video programming distributors now offer programming on a digital basis. While the growth of digital cable and these other systems may
over time make it possible for our programming to be more widely distributed, there are several risks as well. The primary risks associated with
the growth of digital cable and alternative digital platforms are demonstrated by the following:
• we could experience further declines in sales per digital tier subscriber because of the increased number of channels offered on digital
systems competing for the same number of viewers and the higher channel location we typically are assigned in digital tiers;
• more competitors may enter the marketplace as additional channel capacity is added;
• we may not be able to successfully negotiate renewal terms for our programming distribution agreements that are favorable to us or that
offer our programming to viewers within a suitable programming tier at a desirable channel position; and
• more programming options being available to the viewing public in the form of new television networks and time-shifted viewing ( e.g.
, personal video recorders, video-on-demand, interactive television and streaming video over broadband internet connections).
Failure to adapt to these risks will result in lower revenue and may harm our results of operations. In addition, failure to anticipate and
adapt to technological changes in a cost-effective manner that meets customer demands and evolving industry standards will also reduce our
revenue, harm our results of operations and financial condition and have a negative impact on our business.
We may not be able to expand or could lose some of our existing programming distribution if we cannot negotiate profitable distribution
agreements.
We are seeking to continue to reduce the costs associated with our cable and satellite distribution agreements. However, while we were
able to achieve reductions in these costs beginning in 2008 and other reductions starting in 2013 without a loss in households, there can be no
assurance that we will achieve comparable cost reductions in the future or that we will be able to maintain or grow our households on financial
terms that are profitable to us. Terms of certain of our distribution agreements allow for increases in our distribution costs as a result of a variety
of factors, not all of which are within our control. These factors include but are not limited to, increases in the number of subscribers receiving
our programming, improvements in channel placement through lowering our channel position, the addition of a second channel or other factors.
Significant changes to these factors could result in a material increase in our cost of distribution. If we are unable to negotiate new or renewal
terms in our distribution agreements that are more favorable to us, our distribution costs could increase. Further, it is possible that we may need
to reduce our programming distribution in certain systems if we are unable to obtain appropriate financial terms. Failure to successfully renew
agreements covering a material portion of our existing cable and satellite households on acceptable financial and other terms could adversely
affect our future growth, sales revenues and earnings unless we are able to arrange for alternative means of broadly distributing our television
programming.
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NBCU, Comcast and GE Equity have the ability to exert significant influence over us and have the right to disapprove of certain actions
by us.
As a result of their equity ownership in our company, NBCU (and Comcast, as the owner of all of the common equity of NBCU) and GE
Equity together are currently our largest shareholders and have the ability to exert significant influence over actions requiring shareholder
approval, including the election of directors, adoption of equity-based compensation plans and approval of mergers or other significant corporate
events. Through the provisions in the amended and restated shareholder agreement, NBCU (and Comcast, as the majority owner of NBCU) and
GE Equity also have the right to block us from taking certain actions that our board of directors might otherwise determine to be in the interests
of our other shareholders (as discussed in greater detail under "Business — Strategic Relationships — Amended and Restated Shareholder
Agreement" above).
Our stock ownership is concentrated among a relatively small group of principal shareholders who have substantial control over us,
including our directors and executive officers, and could delay or prevent a change in corporate control.
GE Equity and NBCU (and Comcast, as the owner of all of the common equity of NBCU), together with their affiliates, along with our
directors and executive officers, beneficially own, in the aggregate, approximately 37% of our common stock. As a result, these shareholders,
acting together, would have the ability to significantly influence or control the outcome of matters submitted to our shareholders for approval,
including the election of directors and any merger, consolidation or sale of all or substantially all of our assets. In addition, these shareholders,
acting together, would have the ability to significantly influence or control the management and affairs of our company. Accordingly, this
concentration of ownership might harm the market price of our common stock by:
• delaying, deferring or preventing a change in corporate control;
•
• discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control of us.
impeding a merger, consolidation, takeover or other business combination involving us; or
Competition in the general merchandise retailing industry and particularly the live television shopping and e-commerce sectors could
limit our growth and reduce our profitability.
As a general merchandise retailer, we compete for consumers with other forms of retail businesses, including other television shopping and
e-commerce retailers, infomercial companies, other types of consumer retail businesses, including traditional "brick and mortar" department
stores, discount stores, warehouse stores, specialty stores, catalog and mail order retailers and other direct sellers. In the competitive television
shopping sector, we compete with QVC Network, Inc., HSN, Inc. and Jewelry Television, as well as a number of smaller "niche" television
shopping competitors. QVC Network, Inc. and HSN, Inc. both are substantially larger than we are in terms of annual revenues and customers,
their programming is more broadly available to U.S. households than is our programming and in many markets they have more favorable
channel locations than we have. The internet retailing industry is also highly competitive, with numerous e-commerce websites competing in
every product category we carry, in addition to the websites operated by the other television shopping companies. This competition in the
internet retailing sector makes it more challenging and expensive for us to attract new customers, retain existing customers and maintain desired
gross margin levels.
We may not be able to maintain our satellite services in certain situations, beyond our control, which may cause our programming to go
off the air for a period of time and cause us to incur substantial additional costs.
Our programming is presently distributed to cable systems, full power television stations and satellite dish operators via a leased
communications satellite transponder. Satellite service may be interrupted due to a variety of circumstances beyond our control, such as satellite
transponder failure, satellite fuel depletion, governmental action, preemption by the satellite service provider, solar activity and service failure.
Our satellite transponder agreement provides us with preemptible back-up service if satellite transmission is interrupted under certain conditions.
In the event of a serious transmission interruption where back-up service is not available, we may need to enter into new arrangements, resulting
in substantial additional costs and the inability to broadcast our signal for some period of time.
The FCC could limit must-carry rights, which would impact distribution of our television shopping programming and might impair the
value of our Boston FCC license.
The FCC issued a public notice on May 4, 2007 stating that it was updating the public record for a petition for reconsideration filed in
1993 and still pending before the FCC. The petition challenges the FCC’s prior determination to grant the same mandatory cable carriage (or
"must-carry") rights for TV broadcast stations carrying home shopping programming that the FCC’s rules accord to other TV stations. The time
period for comments and reply comments regarding the reconsideration closed in August 2007, and we submitted comments supporting the
continuation of must-carry rights for home shopping stations. If the FCC decides to change its prior determination and withdraw must-carry
rights for home shopping stations as a result of this updating of the public record, we could lose our current carriage distribution on cable
systems in two markets: Boston and Seattle, which currently constitute
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approximately 3.2 million full-time households receiving our programming. We own our Boston television station and have a carriage contract
with the third party Seattle television station. In addition, if must-carry rights for home shopping stations are withdrawn, it may not be possible
to replace these households on commercially reasonable terms and the carrying value of our Boston FCC license, which has an asset carrying
value of $12.0 million as of February 1, 2014 , may become further impaired.
We may be subject to product liability claims for on-air misrepresentations or if people or properties are harmed by products sold by us.
Products sold by us and representations related to these products may expose us to potential liability from claims by purchasers of such
products, subject to our rights, in certain instances, to seek indemnification against this liability from the suppliers or manufacturers of the
products. In addition to potential claims of personal injury, wrongful death or damage to personal property, the live unscripted nature of our
television broadcasting may subject us to claims of misrepresentation by our customers, the Federal Trade Commission and state attorneys
general. We maintain, and have generally required the manufacturers and vendors of these products to carry, product liability and errors and
omissions insurance. There can be no assurance that we will maintain this coverage or obtain additional coverage on acceptable terms, or that
this insurance will provide adequate coverage against all potential claims or even be available with respect to any particular claim. There also
can be no assurance that our suppliers will continue to maintain this insurance or that this coverage will be adequate or available with respect to
any particular claims. Product liability claims could result in a material adverse impact on our financial performance. Our Company is also
subject to two FTC consent decrees, one issued in 2001 and one issued in 2003; both have a duration of 20 years. They consist of claims
involving recordkeeping, compliance policies, and attention to detail on claim substantiation. Violations of these decrees could result in
significant civil fines and penalties.
Our ValuePay installment payment program could lead to significant unplanned credit losses if our credit loss rate was to materially
deteriorate.
We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the
merchandise in two or more equal monthly installments. Our ValuePay installment program is a key element of our promotional strategy. As of
February 1, 2014 , we had approximately $101.7 million due from customers under the ValuePay installment program. We maintain allowances
for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. There is no guarantee that we
will continue to experience the same credit loss rate that we have in the past or that losses will be within current provisions. A significant
increase in our credit losses above what we have been experiencing could result in a material adverse impact on our financial performance.
Failure to comply with existing laws, rules and regulations applicable to our company, or to obtain and maintain required licenses and
rights, could subject us to additional liabilities.
We market and provide a broad range of merchandise through multiple channels. As a result, we are subject to a wide variety of statutes,
rules, regulations, policies and procedures in various jurisdictions which are subject to change at any time, including laws regarding consumer
protection, privacy, the regulation of retailers generally, the importation, sale and promotion of merchandise and the operation of warehouse
facilities, the ownership of television stations as well as laws and regulations applicable to the internet, electronic devises and businesses
engaged in e-commerce. These laws and regulations may cover subject matters including taxation, privacy, data protection, pricing, content,
copyrights, distribution, mobile communications, electronic device certification, electronic contracts and other communications, consumer
protection, unencumbered internet access to our services, the design and operation of websites and the characteristics and quality of our products
and services. Although we undertake to monitor changes in these laws, if these laws change without our knowledge, or are violated by importers,
designers, vendors, manufacturers or distributors or other third-parties we do business with, we could experience delays in shipments and receipt
of goods or be subject to fines or other penalties under the controlling regulations, any of which could adversely affect our business. In addition,
failure to comply with these laws and regulations could result in fines and proceedings against us by governmental agencies and consumers,
which could adversely affect our business, financial condition and results of operations. Moreover, unfavorable changes in the laws, rules and
regulations applicable to us could decrease demand for merchandise offered by us, increase costs and subject us to additional liabilities. Finally,
certain of these regulations impact our marketing efforts.
We may be subject to claims by consumers and state and federal authorities for security breaches involving customer information, which
could materially harm our reputation and business or add significant administrative and compliance cost to our operations.
In order to operate our business, which includes multiple retail channels, we take orders for our products from customers. This requires us
to obtain personal information from these customers including, but not limited to, credit card numbers. Although we take reasonable and
appropriate security measures to protect customer information, there is still the risk that external or internal security breaches could occur,
including cyber incidents. In addition, new tools and discoveries by third parties in computer or communications technology or software or other
developments may facilitate or result in a future compromise or breach of our
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computer systems. Such compromises or breaches could result in data loss and/or identity theft leading to significant liability or costs to us from
consumer lawsuits for monetary redress, state and federal authorities for fines and penalties, and could also lead to interruptions in our operations
and negative publicity causing damage to our reputation and limiting customers’ willingness to purchase products from us. Businesses in the
retail industry have experienced material sales declines after discovering data breaches, and our business could be similarly impacted.
Reputational value is based in large part on perceptions of subjective qualities. While reputations may take decades to build, a significant
negative incident can erode trust and confidence, particularly if it results in adverse mainstream and social media publicity, governmental
investigations or litigation. Theft of credit card numbers of consumers could result in significant dollar fines and consumer settlement costs,
litigation costs, FTC audit requirements, and significant internal administrative costs.
In addition to possible claims for security breaches involving customer information, the secure processing, maintenance and transmission
of customer information is critical to our operations and business strategy, and we devote significant resources to protecting our customer
information. The expenses associated with complying with a patchwork of state laws imposing differing security requirements depending on the
residence of our customers could reduce our operating margins. As mentioned above, there have been continuing efforts to increase the legal and
regulatory obligations and restrictions on companies conducting commerce, primarily in the areas of taxation, consumer privacy and protection
of consumer personal information and we may have to devote significant resources to information security.
Nearly all of our sales are paid for by customers using credit or debit cards and the increasingly heightened Payment Card Industry (PCI)
standards regarding the storage and security of customer information could potentially impact our ability to accept card brands.
Nearly all of ShopHQ’s customers pay for purchases via a credit or debit card. Credit and debit card brand issuers continue to heighten PCI
standards that are applicable to all merchants who accept these cards. These standards primarily pertain to the processes and procedures for
secure storage of customer data. By virtue of the volume of our overall credit card transactions, ShopHQ is a Level 1 merchant which requires
the annual completion of a formal Record of Compliance (ROC) by a Qualified Security Assessor. Failure to comply with PCI standards, as
required by card issuers, could result in card brand fines and/or the possible inability for us to accept a card brand. Our inability to accept one or
all card brands could materially affect sales in a negative manner. ShopHQ received an approved ROC on August 1, 2013.
We depend on relationships with numerous domestic and foreign manufacturers and suppliers; a decrease in product quality or an
increase in product cost, or the unanticipated loss of our larger suppliers, could impact our sales.
We procure merchandise from numerous domestic and foreign manufacturers and suppliers generally pursuant to short-term contracts and
purchase orders. Our ability to identify and establish relationships with these parties, as well as access quality merchandise in a timely and
efficient manner on acceptable terms and at acceptable costs, can be challenging. We depend on the ability of these parties in the U.S. and
abroad to timely produce and deliver goods that meet applicable quality standards, which is impacted by a number of factors not within the
control of these parties, such as political or financial instability, trade restrictions, tariffs, currency exchange rates and transport capacity and
costs, among others, and to deliver products that meet or exceed our customers’ expectations.
Our failure to identify new vendors and manufacturers, maintain relationships with a significant number of existing vendors and
manufacturers and/or access quality merchandise in a timely and efficient manner could cause us to miss customer delivery dates or delay
scheduled promotions, which would result in the failure to meet customer expectations and could cause customers to cancel orders or cause us to
be unable to source merchandise in sufficient quantities, which could result in lost sales.
It is possible that one or more of our larger suppliers could experience financial difficulties, including bankruptcy, or otherwise could
determine to cease doing business with us. During fiscal 2013 , products purchased from one vendor accounted for approximately 15% of our
consolidated net sales. The unanticipated loss of this supplier or any other large supplier could impact our sales and earnings. We have
periodically experienced the loss of a major vendor and if a number of our larger vendors ceased doing business with us, this could materially
and adversely impact our sales and profitability.
Many of our key functions are concentrated in a single location, and a natural disaster could seriously impact our ability to operate.
Our television broadcast studios, internet operations, IT systems, merchandising team, inventory control systems, executive offices and
finance/accounting functions, among others, are centralized in our adjacent offices at 6740 and 6690, Shady Oak Road in Eden Prairie,
Minnesota. In addition, our only fulfillment and distribution facility is centralized at a location in Bowling Green, Kentucky. A natural disaster,
such as a tornado, could seriously disrupt our ability to continue or resume normal operations for some period of time. While we have certain
business continuity plans in place, no assurances can be given as to how quickly we would be able to resume operations and how long it may
take to return to normal operations. We could incur substantial financial
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losses above and beyond what may be covered by applicable insurance policies, and may experience a loss of customers, vendors and employees
during the recovery period.
We could be subject to additional sales tax collection obligations and claims for uncollected amounts.
Over the past several years, a number of states have adopted legislation that would require out-of-state retailers to collect and remit sales
tax on transactions originating on the internet or by other remote means such as television shopping, infomercial and catalog distribution. These
new laws seek to assert indirect physical "nexus" by the out-of-state retailer based on either the presence in the state of e-commerce "click-thru"
affiliates who are paid by the retailer to direct e-commerce traffic to the retailer through independent websites or by the presence in the state of
companies with which the out-of-state retailer shares common ownership. These laws are being challenged by internet and other retailers under
federal constitutional grounds, but court challenges have to date been largely unsuccessful. We continually monitor this legislation and,
depending upon our facts in the state, have either registered to collect tax (such as in New York, North Carolina, Colorado, and Pennsylvania) or
have confirmed that we have no direct or indirect physical relationships with the state at the time such legislation becomes effective. Several new
state legislatures are introducing similar legislation each year, and federal legislation (which could require nationwide collection from all of our
customers) has also been introduced in the federal House and Senate. The US Senate passed a version of this legislation (the "Mainstreet Tax
Fairness Act") in May of 2013 which has not yet been voted on by the House of Representatives. If this trend continues and the laws are upheld
after legal challenges, we could be required to collect additional state and local taxes in many additional jurisdictions. Adding sales tax to our
internet transactions could negatively impact consumer demand, create a competitive disadvantage (if all retailers are not equally impacted), and
create an additional costly administrative burden of complying with the collection laws of multiple jurisdictions. While we believe we comply
with current state sales tax regulations, a successful assertion by one or more states requiring us to collect taxes where we do not do so could
result in substantial tax liabilities, including for past sales, as well as penalties and interest.
We place a significant reliance on technology and information management tools and operational applications to run our existing
businesses, the failure of which could adversely impact our operations.
Our businesses are dependent, in part, on the use of sophisticated technology, some of which is provided to us by third parties. These
technologies include, but are not necessarily limited to, satellite based transmission of our programming, use of the internet and other mobile
commerce devises in relation to our on-line business, new digital technology used to manage and supplement our television broadcast
operations, the age of our legacy operational applications to distribute product to our customers and a network of complex computer hardware
and software to manage an ever increasing need for information and information management tools. The failure of any of these legacy systems
or operational infrastructure elements, technologies, or our inability to have this technology supported, updated, expanded or integrated into new
business processes or other technologies, could adversely impact our operations. Although we have, when possible, developed alternative
sources of technology and built redundancy into our computer networks and tools, there can be no assurance that these efforts to date would
protect us against all potential issues or disaster occurrences related to the loss of any such technologies or their use.
We could face adverse consequences as a result of the actions of activist shareholders.
As previously disclosed, the Clinton Relational Opportunity Master Fund, L.P., together with certain of its affiliates (the “Clinton Group”)
has expressed opinions with respect to the operation of our business, our business strategy, corporate governance considerations, and other
matters. In addition, the Clinton Group and Cannell Capital LLC, together with certain of its affiliates (“Cannell”) have previously sought to
demand that we convene a special meeting of shareholders, at which the Clinton Group announced that it intended to propose, among other
things, to remove a majority of our board of directors, expand the size of our board of directors and nominate a slate of directors for election to
any resulting vacancies on our board of directors.
Notwithstanding the deficiencies contained in the materials submitted by the Clinton Group and Cannell requesting the special meeting, we
set a March 14, 2014 special meeting date to provide Company shareholders with an opportunity to consider and vote upon the proposals
originally put forth by the Clinton Group and Cannell. However, in response to a February 3, 2014 announcement by the Clinton Group that it
would not attend or solicit proxies in connection with the March 14, 2014 special meeting, we announced on February 4, 2014 that it had
determined that it would be in the best interest of us and our shareholders to cancel the special meeting.
Subsequently, on February 6, 2014, the Clinton Group and Cannell filed a Schedule 13D/A with the SEC, in which the Clinton Group and
Cannell disclosed that they had terminated their status as a “group” for purposes of Section 13(d)(3) of the Securities Exchange Act of 1934 and
Rule 13d-5(b)(1) promulgated thereunder. In addition, the Clinton Group disclosed that it beneficially owned 4.9% of our outstanding common
stock, and Cannell disclosed that it beneficially owned 4.6% of our outstanding common stock. Each of the Clinton Group and Cannell also
disclosed that because their respective beneficial ownership of Company common stock had fallen below the 5% Schedule 13D reporting
threshold, that the February 6, 2014 Schedule 13D/A filing constituted an “exit filing” for each of the Clinton Group, Cannell and the other
reporting persons identified therein.
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Although we no longer intend to hold a special meeting of shareholders to consider the proposals put forth by the Clinton Group and
Cannell, the Clinton Group has publicly announced that it intends to pursue its proposals in connection with our 2014 annual meeting of
shareholders. In addition, the Clinton Group has notified us that it intends to nominate six individuals for election to our board of directors and to
submit certain by-law amendments to a vote of our shareholders at our 2014 annual meeting of shareholders. Our board of directors do not
endorse the election of any of the Clinton Group’s nominees. We are not responsible for the accuracy of any information contained in any proxy
solicitation materials used by the Clinton Group or any other statements that they may otherwise make.
If the Clinton Group continues to pursue its proposals and nominations, our business and operating results could be negatively impacted in
the following ways:
• perceived uncertainties as to our future direction may result in the loss of business opportunities and could have a material adverse
effect on our ability to develop new customer and vendor relationships, generate additional business with our existing customers and
vendors and recruit qualified employees (or retain current employees);
engaging in proxy contests and responding to actions by activist shareholders can be costly and time-consuming and disruptive of our
operations and could divert the time and attention of management and our employees away from our business operations; and
if a new group of individuals are elected to our board of directors with a specific agenda, it may adversely affect our ability to
effectively and timely implement our business strategy and create additional value for our shareholders.
•
•
These actions could also cause our stock price to experience periods of volatility.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
We own two commercial buildings and land occupying approximately 209,000 square feet in Eden Prairie, Minnesota (a suburb of
Minneapolis). These buildings are used for office space including executive offices, television studios, broadcast facilities and administrative
offices. We own a 262,000 square foot distribution facility on a 34 -acre parcel of land in Bowling Green, Kentucky. Both properties are
currently pledged as collateral under our bank credit facility. We also lease approximately 400,000 square feet of additional variable warehouse
space in Bowling Green, Kentucky under a month-to-month lease agreement, which allows for additional capacity, as needed. Additionally, we
rent transmitter site and studio locations in Boston, Massachusetts for our full power television station.
We believe that our existing facilities and variable warehouse capacity are adequate to meet our current needs and that suitable additional
alternative space will be available as needed to accommodate expansion of operations. However, in an effort to support future growth, we are
also evaluating options to increase our warehouse distribution capacity in fiscal 2014.
Item 3. Legal Proceedings
We are involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of management, the
claims and suits individually and in the aggregate will not have a material adverse effect on our operations or consolidated financial statements.
Item 4. Mine Safety Disclosures
Not Applicable.
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PART II
Item 5. Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Market Information for Common Stock
Our common stock is traded on the Nasdaq Global Market under the symbol "VVTV." The following table sets forth the range of high and
low sales prices of our common stock as quoted by the Nasdaq Global Market for the periods indicated.
Fiscal 2013
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Fiscal 2012
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Holders
High
Low
$
$
4.47 $
6.35
6.20
7.06
2.59 $
2.55
2.83
2.83
2.57
3.66
4.11
4.99
1.55
1.48
1.65
1.62
As of March 20, 2014 , we had approximately 760 common shareholders of record.
Dividends
We have never declared or paid any dividends with respect to our common stock. Any future determination by us to pay cash dividends on
our common stock will be at the discretion of our board of directors and will be dependent upon our results of operations, financial condition,
any contractual restrictions then existing and other factors deemed relevant at the time by the board of directors. We currently expect to retain
our earnings for the development and expansion of our business and do not anticipate paying cash dividends on the common stock in the
foreseeable future.
Pursuant to the amended and restated shareholder agreement with GE Equity and NBCU, we are prohibited from paying dividends on our
common stock without GE Equity’s prior consent. We are further restricted from paying dividends on our common stock by our amended Credit
Facility, as discussed in "Management's Discussion and Analysis of Financial Condition and Results of Operations - Credit Facility".
Issuer Purchases of Equity Securities
As of February 1, 2014 , all authorizations for repurchase programs have expired and there were no repurchases made during fiscal 2013 .
Stock Performance Graph
The graph below compares the cumulative five-year total return to our shareholders (based on appreciation or depreciation of the market
price of our common stock) on an indexed basis with (i) a broad equity market index and (ii) two published industry indices. The presentation
compares the common stock price in the period from January 31, 2009 to February 1, 2014 to the Nasdaq Composite Index, the S&P 500
Retailing Index and the Morningstar Specialty Retail Index. The cumulative return is calculated assuming an investment of $100 on January 31,
2009 , and reinvestment of all dividends. You should not consider shareholder return over the indicated period to be indicative of future
shareholder returns.
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COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among ValueVision Media, Inc., The Nasdaq Composite Index,
S&P 500 Retailing Index and the Morningstar Specialty Retail Index
ASSUMES $100 INVESTED ON JANUARY 31, 2009
ASSUMES DIVIDENDS REINVESTED
FISCAL YEAR ENDING FEBRUARY 1, 2014
ValueVision Media, Inc.
NASDAQ Composite Index
S&P 500 Retailing Index
Morningstar Specialty Retail Index
Equity Compensation Plan Information
January 29,
2011
January 30,
2010
January 31,
2009
100.00 $ 1,648.00 $ 2,580.00 $
185.53 $
146.89 $
100.00 $
197.80 $
155.54 $
100.00 $
227.91 $
170.43 $
100.00 $
February 1,
2014
February 2,
2013
January 28,
2012
616.00 $ 1,112.00 $ 2,468.00
293.80
196.42 $
357.28
224.34 $
375.26
244.83 $
224.62 $
285.12 $
317.24 $
$
$
$
$
The following table provides information as of February 1, 2014 for our compensation plans under which securities may be issued:
Plan Category
Equity Compensation Plans Approved by
Security Holders
Equity Compensation Plans Not Approved by
Security Holders
Total
_______________________________________
Number of Securities to be
Issued Upon Exercise of
Outstanding Options,
Warrants and Rights
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights
Number of Securities
Remaining Available for
Future Issuance under
Equity Compensation Plans
6,307,500
$5.13
2,343,586 (1)
500,000 (2)
6,807,500
$4.24
$5.06
—
2,343,586
(1)
Includes securities available for future issuance under shareholder approved compensation plans other than upon the exercise of
outstanding options, warrants or rights, as follows: 200,086 shares under the 2004 Omnibus Stock Plan and 2,143,500 shares under the
2011 Omnibus Stock Plan.
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(2)
Reflects 500,000 shares of common stock issuable upon exercise of nonstatutory employee stock options granted at exercise prices
equal to the fair market value of a share of common stock on the date of grant. Nonstatutory employee stock options have historically
been granted to new employees as inducement grants when shareholder approved equity compensation plan shares have been depleted.
Each of these options expires ten years from the grant date and vests over three years.
Item 6. Selected Financial Data
The selected financial data for the five years ended February 1, 2014 have been derived from our audited consolidated financial statements.
The selected financial data presented below should be read in conjunction with, the financial statements and notes thereto and other financial and
statistical information referenced elsewhere herein including the information referenced under the caption "Management’s Discussion and
Analysis of Financial Condition and Results of Operations."
Year Ended
February 1,
2014(a)
February 2,
2013(b)
January 28,
2012(c)
January 29,
2011(d)
January 30,
2010(e)
(In thousands, except per share data)
Statement of Operations Data:
Net sales
Gross profit
Operating income (loss)
Net loss
$ 640,489 $ 586,820 $ 558,394 $ 562,273 $ 527,873
230,024 212,372 204,095 199,529 173,772
(41,171 )
(41,998 )
(23,297 )
(27,676 )
(16,838 )
(48,064 )
(15,466 )
(25,868 )
77
(2,515 )
Per Share Data:
Net loss per common share
Net loss per common share — assuming dilution
Weighted average shares outstanding:
Basic
Diluted
$
$
(0.05 ) $
(0.05 ) $
(0.57 ) $
(0.57 ) $
(1.03 ) $
(1.03 ) $
(0.78 ) $
(0.78 ) $
(0.45 )
(0.45 )
49,505
49,505
48,875
48,875
46,451
46,451
33,326
33,326
32,538
32,538
Balance Sheet Data:
Cash and cash equivalents
Restricted cash and investments
Current assets
Property, equipment and other assets
Total assets
Current liabilities
Series B redeemable preferred stock
Other long-term obligations
Shareholders’ equity
Other Data:
Gross profit
Working capital
Current ratio
Adjusted EBITDA (as defined)(f)
Cash Flows:
February 1,
2014
February 2,
2013
January 28,
2012
January 29,
2011
January 30,
2010
(In thousands)
$
29,177 $
2,100
195,857
37,848
233,705
115,916
—
39,581
78,208
26,477 $
2,100
170,712
41,387
212,099
96,400
—
38,420
77,279
32,957 $
2,100
163,271
55,189
218,460
91,364
—
25,507
101,589
46,471 $
4,961
185,357
53,002
238,359
103,798
14,599
36,810
83,152
17,000
5,060
139,361
56,853
196,214
85,992
11,243
10,675
88,304
February 1,
2014
February 2,
2013
Year Ended
January 28,
2012
January 29,
2011
January 30,
2010
(In thousands, except statistical data)
35.9 %
36.2 %
36.6 %
35.5 %
32.9 %
$
$
79,941
1.7
18,012
$
$
74,312
1.8
4,494
$
$
71,907
1.8
996
$
$
81,559
1.8
2,351
$
53,369
1.6
$
(19,411 )
Operating
Investing
Financing
________________
$
$
$
$
13,953
(11,077 ) $
(176 ) $
(8,482 ) $
(10,055 ) $
$
12,057
(12,949 ) $
(7,819 ) $
$
7,254
$
327
(7,430 ) $
$
36,574
(37,896 )
8,307
(7,256 )
24
Table of Contents
(a) Results of operations for fiscal 2013 includes activist shareholder response charges of approximately $2.1 million.
(b) Results of operations for fiscal 2012 includes an $11.1 million write-down of our FCC broadcast license and a $500,000 charge
resulting from the early retirement of our $25 million term loan. Also, as a result of the Company's retail accounting calendar, fiscal
2012 includes 53 weeks of operations as compared to 52 weeks for the other periods presented. See Notes 2, 4 and 9 to the consolidated
financial statements.
(c) Results of operations for fiscal 2011 includes a $25.7 million total charge related to the early preferred stock debt extinguishment. See
Note 8 to the consolidated financial statements.
(d) Results of operations for fiscal 2010 include the following: (i) a $1.2 million charge due to early payment of preferred stock obligations
and (ii) a $1.1 million charge related to incremental restructuring charges incurred in fiscal 2010.
(e) Results of operations for fiscal 2009 include the following: (i) a $3.6 million gain on the sale of auction rate securities, (ii) a
$2.3 million charge related to the restructuring of certain company operations and (iii) a $1.9 million charge related to costs associated
with our chief executive officer transition.
(f) EBITDA as defined for this statistical presentation represents net income (loss) for the respective periods excluding depreciation and
amortization expense, interest income (expense) and income taxes. We define Adjusted EBITDA as EBITDA excluding debt
extinguishment; non-operating gains (losses); non-cash impairment charges and write downs; activist shareholder response costs;
restructuring costs; and non-cash share-based compensation expense. Management has included the term Adjusted EBITDA in its
EBITDA reconciliation in order to adequately assess the operating performance of our television and internet businesses and in order to
maintain comparability to our analyst’s coverage and financial guidance, when given. Management believes that Adjusted EBITDA
allows investors to make a meaningful comparison between our business operating results over different periods of time with those of
other similar companies. In addition, management uses Adjusted EBITDA as a metric to evaluate operating performance under its
management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating
income (loss), net income (loss) or to cash flows from operating activities as determined in accordance with generally accepted
accounting principles and should not be construed as a measure of liquidity. Adjusted EBITDA may not be comparable to similarly
entitled measures reported by other companies.
A reconciliation of Adjusted EBITDA to its comparable GAAP measurement, net loss, follows:
Adjusted EBITDA
Less:
Activist shareholder response costs
Debt extinguishment
Non-operating gains (losses)
FCC license impairment
Restructuring costs
CEO transition costs
Non-cash share-based compensation expense
EBITDA (as defined)
A reconciliation of EBITDA to net loss is as
follows:
EBITDA (as defined)
Adjustments:
Depreciation and amortization
Interest income
Interest expense
Income taxes
Net loss
February 1,
2014
February 2,
2013
Year Ended
January 28,
2012
(In thousands)
January 29,
2011
January 30,
2010
$
18,012 $
4,494 $
996 $
2,351 $
(19,411 )
(2,133 )
—
—
—
—
—
(3,217 )
12,662 $
—
(500 )
100
(11,111 )
—
—
(3,257 )
(10,274 ) $
—
(25,679 )
—
—
—
—
(5,007 )
(29,690 ) $
—
(1,235 )
—
—
(1,130 )
—
(3,350 )
(3,364 ) $
—
—
3,628
—
(2,303 )
(1,932 )
(3,205 )
(23,223 )
$
$
12,662 $
(10,274 ) $
(29,690 ) $
(3,364 ) $
(23,223 )
(12,585 )
18
(1,437 )
(1,173 )
(2,515 ) $
(13,423 )
11
(3,970 )
(20 )
(27,676 ) $
(12,827 )
64
(5,527 )
(84 )
(48,064 ) $
(13,337 )
51
(9,795 )
577
(25,868 ) $
(14,320 )
382
(4,928 )
91
(41,998 )
$
25
Table of Contents
ITEM 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Introduction
The following discussion and analysis of financial condition and results of operations is qualified by reference to and should be read in
conjunction with our audited consolidated financial statements and notes thereto included elsewhere in this annual report.
Cautionary Statement Regarding Forward-Looking Statements
This Annual Report on Form 10-K, including the following Management’s Discussion and Analysis of Financial Condition and Results of
Operations and other materials we file with the SEC (as well as information included in oral statements or other written statements made or to be
made by us) contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any
statements contained herein that are not statements of historical fact, including statements regarding guidance, industry prospects or future
results of operations or financial position made in this report are forward-looking. We often use words such as anticipates, believes, expects,
intends and similar expressions to identify forward-looking statements. These statements are based on management’s current expectations and
accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein
due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit
environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category
mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales margins; the level of cable and satellite
distribution for our programming and the associated fees or estimated cost savings from contract renegotiations; our ability to establish and
maintain acceptable commercial terms with third-party vendors and other third parties with whom we have contractual relationships, and to
successfully manage key vendor relationships; our ability to manage our operating expenses successfully and our working capital levels; our
ability to remain compliant with our long-term credit facility covenants; our ability to maintain and successfully execute our long-term growth
strategy; continued public statements about the Company and other actions by an activist shareholder, and our ability to minimize our costs and
avoid management distraction in connection therewith; the market demand for television station sales; our management and information systems
infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental
proceedings affecting our operations; the risks identified under Item 1A (Risk Factors) in this report on Form 10K; significant public events that
are difficult to predict, or other significant television-covering events causing an interruption of television coverage or that directly compete with
the viewership of our programming; and our ability to obtain, retain and offer meaningful compensation to our key executives and employees.
You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this filing. We are under no
obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as a result of new information,
future events or otherwise.
Overview
Company Description
We are a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile
and social media. We operate a 24-hour television shopping network, ShopHQ, which is distributed primarily through cable and satellite
affiliation agreements, through which we offer brand name and private label products in the categories of jewelry & watches; home & consumer
electronics; beauty, health & fitness; and fashion & accessories. We also operate ShopHQ.com, a comprehensive e-commerce platform that sells
products which appear on our television shopping channel as well as an extended assortment of online-only merchandise. Our programming and
products are also marketed via mobile devices, including smartphones and tablets, and through the leading social media channels.
In May 2013, we announced our intention to rebrand our 24-hour television shopping network, ShopNBC, and our companion e-commerce
internet website, ShopNBC.com and on January 31, 2014, we officially transitioned to our new brand, ShopHQ and ShopHQ.com, to reinforce
our positioning as the shopping headquarters for customers.
Products and Customers
Products sold on our media channel platforms include primarily jewelry & watches, home & consumer electronics, beauty, health &
fitness, and fashion & accessories. Historically jewelry & watches has been our largest merchandise category. We are working to shift our
product mix to include a more diversified product assortment in order to grow our new and active customer base. The following table shows our
merchandise mix as a percentage of television shopping and internet net merchandise sales for the years indicated by product category group:
26
Table of Contents
Merchandise Category
Jewelry & Watches
Home & Consumer Electronics
Beauty, Health & Fitness
Fashion & Accessories
For the Years Ended
February 1,
2014
February 2,
2013
January 28,
2012
43%
33%
13%
11%
52%
27%
13%
8%
53%
28%
12%
7%
Our product strategy is to continue to develop and expand new product offerings across multiple merchandise categories based on customer
demand, as well as to offer competitive pricing and special values in order to drive new customers and maximize margin dollars per minute. Our
multichannel customers — those who interact with our network and transact through TV, internet and mobile device — are primarily women
between the ages of 35 and 65, married, with average annual household incomes of $70,000 or more. We also have a strong presence of male
customers of similar age and income range. We believe our customers make purchases based on our unique products, quality merchandise and
value.
Company Strategy
As a multichannel electronic retailer, our strategy is to offer our customers differentiated quality brands and products at a compelling value
proposition. We also seek to provide today's consumers with flexible programming formats and access that allow them to view and interact with
our content and products at their convenience — whenever and wherever they are able. Our merchandise positioning aims to make us a trusted
destination for quality and a shopping headquarters for a broad category of merchandise. We focus on creating a customer experience that builds
strong loyalty and a growing customer base.
In support of this strategy, we are pursuing the following actions to improve the operational and financial performance of our company:
(i) expand and diversify our product mix to appeal to more customers, to increase the purchase frequency of active customers and to increase
customer retention rates, (ii) attract, retain and increase new and active customers and improve household penetration, (iii) increase our gross
margin dollars by maintaining merchandise margins in key product categories while prudently managing inventory levels, (iv) enhance our
customer experience through a variety of investments in technology, promotional activity and improved and competitive service, (v) manage our
fixed operating costs and variable transaction expenses, (vi) grow our internet and mobile business with expanded product assortments and
internet-only merchandise offerings, (vii) expand our internet, mobile and social media channels to attract and retain more customers, and
(viii) maintain cable and satellite carriage contracts at appropriate durations and cost while improving distribution productivity through better
channel positions and dual illumination or multiple channels.
Our Competition
The direct marketing and multichannel retail businesses are highly competitive. In our television shopping and e-commerce operations, we
compete for customers with other television shopping and e-commerce retailers, infomercial companies, infomercial companies, other types of
consumer retail businesses, including traditional "brick and mortar" department stores, discount stores, warehouse stores and specialty stores;
catalog and mail order retailers and other direct sellers.
Our direct competitors within our industry include QVC Network, Inc. and HSN, Inc., both of whom are substantially larger than we are in
terms of annual revenues and customers, and whose programming is carried more broadly to U.S. households than our programming. The
American Collectibles Network, which operates Jewelry Television, also competes with us for customers in the jewelry category. In addition,
there are a number of smaller niche players and startups in the television shopping arena who compete with us. We believe that our major
competitors incur cable and satellite distribution fees representing a significantly lower percentage of their sales attributable to their television
programming than we do; and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees)
rather than on the predominantly fixed-cost basis that we currently have. At our current sales level, our distribution costs as a percentage of total
consolidated net sales are higher than our competition. However, one of our key strategies is to maintain our fixed distribution cost structure in
order to leverage our profitability as we grow our business.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet retailers, many of whom
are larger, better financed and have a broader customer base than we do.
We anticipate continuing competition for viewers and customers, for experienced television shopping personnel, for distribution
agreements with cable and satellite systems and for vendors and suppliers — not only from television shopping companies, but also from other
companies that seek to enter the television shopping and internet retail industries, including telecommunications and cable companies, television
networks, and other established retailers. We believe that our ability to be
27
Table of Contents
successful in the multichannel retailing industry will be dependent on a number of key factors, including expanding our digital footprint to meet
our customers' "watch and shop anytime, anywhere" needs, increasing the number of customers who purchase products from us and increasing
the dollar value of sales per customer from our existing customer base.
Results for Fiscal 2013, 2012 and 2011
Consolidated net sales in fiscal 2013 were $640.5 million compared to $586.8 million in fiscal 2012 , a 9% increase. Consolidated net sales
in fiscal 2012 were $586.8 million compared to $558.4 million in fiscal 2011 , a 5% increase. We reported operating income of $77,000 and a
net loss of $2.5 million for fiscal 2013 . Results of operations for fiscal 2013 includes activist shareholder response charges of approximately
$2.1 million. We reported an operating loss of $23.3 million and a net loss of $27.7 million for fiscal 2012. Our operating loss in fiscal 2012
included an $11.1 million non-cash impairment charge related to our FCC television broadcasting license. We reported an operating loss of
$16.8 million and a net loss of $48.1 million for fiscal 2011. Our net loss in fiscal 2011 included a $25.7 million non-cash debt extinguishment
charge.
Credit Facility
On February 9, 2012, the Company entered into a credit and security agreement (the "Credit Facility") with PNC Bank, N.A. ("PNC"), a
member of The PNC Financial Services Group, Inc., as lender and agent. On January 31, 2014, the Company entered into a third amendment to
its revolving credit and security agreement with PNC, as previously amended that, among other things, increased the size of the revolving line of
credit from $50 million to $60 million and provides for a $15 million term loan on which the Company may draw to fund potential
improvements at the Company's distribution facility in Bowling Green, Kentucky.
The revolving line of credit under the Credit Facility, as amended, bears interest at LIBOR plus 3% per annum. All borrowings under the
Credit Facility mature and are payable on May 1, 2018. Subject to certain conditions, the Credit Facility also provides for the issuance of letters
of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit Facility. Remaining
capacity under the Credit Facility provides liquidity for working capital and general corporate purposes.
The amended Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of
unrestricted cash plus facility availability of $10 million at all times and limiting annual capital expenditures. Certain financial covenants,
including minimum EBITDA levels (as defined in the Credit Facility) and minimum fixed charge coverage ratio, become applicable only if
unrestricted cash plus facility availability falls below $16 million or upon an event of default. In addition, the Credit Facility places restrictions
on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or
otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends
to common shareholders.
FCC License Impairment (Fiscal 2012)
We annually review our FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment
indicator is present. We estimate the fair value of our FCC television broadcast license primarily by using income-based discounted cash flow
models with the assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of assumptions
including revenues, operating profit margin, projected capital expenditures and an unobservable discount rate. We also consider comparable
asset market and sales data for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair
value.
During the Company's annual fiscal 2012 fair value assessment and utilizing independent market data, assumptions in the Company's
discounted cash flow models reflected declines in independent television station industry revenues and operating margins due to television
station rating declines and reduced advertising purchases on local broadcast television stations. As a result, cash flows from our discounted cash
flow model did not support recovery of the asset's carrying value and the Company recorded an $11.1 million non-cash impairment charge in the
fourth quarter of fiscal 2012.
While we believe that our estimates and assumptions regarding the valuation of the license are reasonable, different assumptions or future
events could materially affect its valuation. In addition, due to the illiquid nature of this asset, our valuation for this license could be materially
different if we were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this asset.
Loss on Debt Extinguishment (Fiscal 2011)
In February 2011, we made a $2.5 million payment to GE Capital Equity Investments, Inc. ("GE Equity") in connection with obtaining a
consent for the execution of a common stock equity offering in December 2010, reducing the outstanding accrued dividend payable on the
Series B preferred stock, and recorded a $1.2 million charge to income related to the early preferred stock debt extinguishment. In April 2011,
we redeemed all of our outstanding Series B preferred stock for $40.9 million, paid accrued
28
Table of Contents
Series B preferred dividends of $6.4 million and recorded a $24.5 million charge related to the early preferred stock debt extinguishment.
Results of Operations
The following table sets forth, for the periods indicated, certain statement of operations data expressed as a percentage of net sales.
Net sales
Gross margin
Operating expenses:
Distribution and selling
General and administrative
Depreciation and amortization
FCC license impairment
Total operating expenses
Operating income (loss)
Interest expense, net
Other loss, net
Loss before income taxes
Income taxes
Net loss
Key Operating Metrics
Program Distribution
Total homes (average 000's)
Merchandise Metrics
Gross margin %
Net shipped units (000's)
Average selling price
Return rate
Internet net sales % (b)
Total Customers - 12 Month Rolling (000's)
February 1,
2014
Year Ended (a)
February 2,
2013
January 28,
2012
100.0 %
35.9 %
100.0 %
36.2 %
100.0 %
36.6 %
30.0 %
4.0 %
1.9 %
— %
35.9 %
— %
(0.2 )%
— %
(0.2 )%
(0.2 )%
(0.4 )%
32.9 %
3.1 %
2.3 %
1.9 %
40.2 %
(4.0 )%
(0.7 )%
— %
(4.7 )%
— %
(4.7 )%
33.8 %
3.5 %
2.3 %
— %
39.6 %
(3.0 )%
(1.0 )%
(4.6 )%
(8.6 )%
— %
(8.6 )%
February 1,
2014
Change
February 2,
2013
Change
January 28,
2012
Year Ended (a)
86,120
4 %
82,761
4 %
79,822
35.9 %
7,152
$81
22.3 %
46.4 %
1,357
(30) bps
27 %
(16 )%
20 bps
70 bps
18 %
36.2 % (40) bps
5,620
$96
14 %
(8 )%
22.1 % (50) bps
45.7 % 80 bps
1,147
8 %
36.6 %
4,947
$104
22.6 %
44.9 %
1,060
(a) The Company’s most recently completed fiscal year, fiscal 2013 , ended on February 1, 2014 , and consisted of 52 weeks. Fiscal 2012
ended on February 2, 2013 and consisted of 53 weeks. Fiscal 2011 ended on January 28, 2012 and consisted of 52 weeks.
(b) Internet net sales percentage is calculated based on net sales that are generated from our ShopHQ.com website and mobile platforms,
which are primarily ordered directly online.
Pro Forma Comparison of Results
Because we follow a 4-5-4 retail calendar, every five or six years we have an extra week of operations within our fiscal year and this
occurred in fiscal 2012 . Therefore, operations for our fourth quarter and full year fiscal 2012 have 14 and 53 weeks, respectively, as compared
to operations for fourth quarter and full year fiscal 2013 which have 13 and 52 weeks, respectively. To facilitate a comparison with fiscal 2012
results, we are presenting pro forma comparable 52-week results for fiscal 2012 as compared
29
Table of Contents
to fiscal 2013 . Fiscal 2012 fourth quarter pro forma results were calculated by dividing actual fourth quarter results by 14 and then by
multiplying the quotients by 13. The fiscal 2012 pro forma results were calculated by adding our fourth quarter 13-week pro forma calculation to
previously reported fiscal year-to-date third quarter results of operations. We believe that the pro forma results being presented for fiscal 2012 in
the table below are useful to investors for comparison to our current fiscal year results.
Actual Fiscal
2013 (52
Weeks)
Pro Forma
Fiscal 2012 (52
Weeks)
Pro Forma
Change
Results of Operations (in millions)
Net sales
Gross profit
Adjusted EBITDA
Net loss
Operating Metrics (in thousands)
Net shipped units
Total Customers - 12 Month Rolling
$
$
$
$
$
640.5
$
230.0
18.0
$
(2.5 ) $
11.6 %
10.4 %
574.1
208.3
4.2
$ 13.8
(27.7 ) $ 25.2
7,152
1,357
5,495
1,132
30 %
20 %
Program Distribution
Average homes reached, or full time equivalent ("FTE") subscribers, grew 4% in fiscal 2013 , resulting in a 3.4 million increase in average
homes reached versus fiscal 2012 . Average FTE subscribers grew 4% in fiscal 2012 , resulting in a 2.9 million increase in average homes
reached compared to fiscal 2011 . The annual increases were driven primarily by increases in our footprint as we expand into more widely
distributed digital tiers of service. During fiscal 2012 , we made low-cost infrastructure investments that have enabled us to soft launch an up-
converted version of our digital signal in a high definition ("HD") format and that improved the appearance of our primary network feed. We
have been distributing the networks' HD feed in selected markets during fiscal 2013 and fiscal 2012 to determine its value. We believe that
having an HD feed of our service will allow us to attract new viewers and customers. Our television shopping programming is also simulcast live
24 hours a day, 7 days a week through our internet website, ShopHQ.com, which is not included in the foregoing data on homes reached.
Cable and Satellite Distribution Agreements
We have entered into cable and direct-to-home distribution agreements that require each operator to offer our television network over their
systems. The terms of the affiliation agreements typically range from one to five years. During the fiscal year, certain agreements with cable,
satellite or other distributors may expire. Under certain circumstances, the cable operators or we may cancel the agreements prior to their
expiration. Additionally, we may elect not to renew distribution agreements whose terms result in sub-standard or negative contribution margins.
If the operator drops our service or if either we or the operator fails to reach mutually agreeable business terms concerning the distribution of our
service so that the agreements are terminated, our business may be materially adversely affected. Failure to maintain our distribution agreements
covering a material portion of our existing households on acceptable financial and other terms could materially and adversely affect our future
growth, sales revenues and earnings unless we are able to arrange for alternative means of broadly distributing our television programming.
In February 2012, we renewed our largest television distribution agreement. The terms of this agreement better reflect rates in today's
competitive distribution environment, resulting in a net reduction in annual television distribution costs under this agreement by approximately
$15 million which began in January 2013. As part of the agreement, we also received a second channel on this distribution provider which began
in January 2013.
As of February 1, 2014 , the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to 6,000,000
shares of common stock, and the direct ownership of NBCU in the Company consisted of 7,141,849 shares of common stock. The Company
has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other
cable system operators.
Net Shipped Units
The number of net shipped units during fiscal 2013 increased 27% from fiscal 2012 (30% on a pro forma basis) to 7.2 million from 5.6
million . The number of net shipped units during fiscal 2012 increased 14% (11% on a pro forma basis) from fiscal 2011 to 5.6 million from 4.9
million . We believe the increase in units shipped during fiscal 2013 reflects the continued broadening of our merchandise mix, the decline in our
average selling price and the overall growth in net sales as discussed below.
30
Table of Contents
Average Selling Price
Our average selling price, or ASP, per net unit was $81 in fiscal 2013 , a 16% decrease from fiscal 2012 . The decrease in the ASP during
fiscal 2013 continues to reflect strong growth within our fashion & accessories category, which typically have lower average selling prices than
other categories as well as a general shift to lower price points in our other merchandise categories particularly home & consumer electronics
and beauty, health and fitness. The decreases in our ASP are consistent with our long-term strategy to further broaden and expand our product
assortment of lower priced items to reach a broader audience. For fiscal 2012 , the ASP was $96 , an 8% decrease over fiscal 2011 . The decrease
in the fiscal 2012 ASP was driven primarily by a decrease in the sales mix of higher price point consumer electronic items during the year
combined with a higher concentration of product sales in our fashion and home product lines.
Return Rates
Our return rate was 22.3% in fiscal 2013 as compared to 22.1% in fiscal 2012 , a 20 bps increase. The slight increase in the fiscal 2013
return rate was driven primarily by increases in our return rates within our fashion & accessories and home & consumer electronics categories.
Our return rate was 22.1% in fiscal 2012 compared to 22.6% in fiscal 2011 , a 50 bps decrease. The decrease in the fiscal 2012 return rate was
influenced by a decrease in return rates within our jewelry & watches and fashion & accessories product categories as well as a mix shift away
from our jewelry product line, which historically has higher return rates. We continue to monitor our return rates in an effort to keep our overall
return rates in line and commensurate with our current product mix and our average selling price levels.
Total Customers
Total customers purchasing over the last twelve months increased 18% to 1.4 million during fiscal 2013 from 1.1 million in fiscal 2012 (a
20% increase on a pro forma basis). We believe the increase in total customers is primarily due to continued diversification and broadening of
our merchandise mix at lower price points. Improvements in customer satisfaction and channel positioning also contributed to overall customer
growth. Total customers purchasing increased 8% to 1.1 million during fiscal 2012 from 1.0 million in fiscal 2011.
Net Sales
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2013 were $640.5 million , a 9% increase over consolidated
net sales of $586.8 million for fiscal 2012 (a 12% increase on a pro forma basis). As noted above, fiscal 2012 had 53 weeks as compared to fiscal
2013, which had 52 weeks, and pro forma consolidated net sales for fiscal 2012 were $574.1 million. The increase in our consolidated net sales
from the prior year was driven primarily by sales improvements in the home & consumer electronics and fashion & accessories categories. We
are focused on broadening our existing product categories and also investing in new product categories in order to increase revenues and grow
our customer base. Our e-commerce sales penetration, that is, the percentage of net sales that are generated from our ShopHQ.com website and
mobile platforms, which are primarily ordered directly online, was 46.4% in fiscal 2013 as compared to 45.7% in fiscal 2012 . Our increase in
internet penetration primarily reflects higher customer utilization of mobile ordering platforms than in the prior year period. The number of our
net shipped units will increase as our average selling price declines and as a result, sales increases will, in part, depend on unit growth increasing
at a greater pace than the related offsetting price decreases.
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2012 were $586.8 million , a 5% increase over consolidated
net sales of $558.4 million for fiscal 2011. As noted above, fiscal 2012 had 53 weeks as compared to fiscal 2011, which had 52 weeks, and pro
forma consolidated net sales for fiscal 2012 were $574.1 million, a 2.8% increase over consolidated net sales for fiscal 2011. The increase in our
consolidated net sales from the fiscal 2011 largely reflects the impact of sales increases in our fashion and accessories, beauty, health and fitness
and home categories, offset by sales decreases in our consumer electronics category. Although net sales shortfalls in our consumer electronics
product category impacted our overall sales results for fiscal 2012, this category experienced positive growth during our fiscal 2012 fourth
quarter.
Gross Profit
Gross profit for fiscal 2013 was $230.0 million , an increase of 8% , compared to $212.4 million for fiscal 2012 (a 10% increase on a pro
forma basis). As noted above, fiscal 2012 had 53 weeks as compared to fiscal 2013, which had 52 weeks, and pro forma gross profit for fiscal
2012 was $208.3 million. The increase in the gross profits experienced during fiscal 2013 was driven primarily by the year-over-year sales
increase discussed above partially offset by the lower gross margin percentages experienced as discussed below. Gross margin percentages for
fiscal 2013 , fiscal 2012 and fiscal 2011 were 35.9% , 36.2% and 36.6% respectively, representing a 30 bps decrease (40 bps on a pro forma
basis) from fiscal 2012 to fiscal 2013 , and a 40 bps decrease (30 bps on a pro forma basis) from fiscal 2011 to fiscal 2012 . The decrease in the
gross margin percentage experienced in fiscal 2013 was driven primarily by a higher sales mix of lower margin product categories such as
consumer electronics, offset by margin improvements in the jewelry and fashion & accessories categories as well as reduced levels of shipping
and handling
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promotional activity during the year. The decrease in gross margin percentage experienced during fiscal 2012 was driven primarily by increased
shipping and handling promotions and increased inventory liquidation expense made during fiscal 2012. Our blended gross margin percentage
fluctuates corresponding with changes within our product mix, levels of shipping and handling promotional activity and other influences.
Gross profit for fiscal 2012 was $212.4 million , an increase of 4% , compared to $204.1 million for fiscal 2011 . As noted above, fiscal
2012 had 53 weeks as compared to fiscal 2011, which had 52 weeks, and pro forma gross profit for fiscal 2012 was $208.3 million, a 2%
increase over gross profit for fiscal 2011. The increase in gross profits experienced during fiscal 2012 was driven primarily by the year-over-year
sales increase partially offset by the lower gross margin percentages experiences as discussed above.
Operating Expenses
Total operating expenses were $229.9 million , $235.7 million and $220.9 million for fiscal 2013 , fiscal 2012 and fiscal 2011 respectively,
representing a decrease of $5.7 million or 2% from fiscal 2012 to fiscal 2013 , and an increase of $14.8 million, or 7% from fiscal 2011 to fiscal
2012 . Results of operations for fiscal 2012 includes an $11.1 million write-down of our FCC broadcast license asset. Also as noted above, fiscal
2013 had 52 weeks of operating expenses as compared to fiscal 2012, which had 53 weeks of operating expenses.
Distribution and selling expense for fiscal 2013 decreased $1.3 million , or 1% , to $191.7 million or 29.9% of net sales compared to
$193.0 million or 32.9% of net sales in fiscal 2012 . Distribution and selling expense decreased from fiscal 2012 primarily due to net decreased
program distribution expense of $18.5 million, reflecting lower rates on renewed distribution agreements that became effective in January 2013.
This decrease over the prior year was partially offset by increases in salaries, wages and accrued incentive compensation costs of $9.8 million,
variable credit card processing fees and other credit expenses of $3.7 million, customer service and telecommunications expenses of $1.8
million, advertising and promotion expense of $996,000 and incremental rebranding marketing and consulting expenses totaling $258,000. Total
variable expenses, in fiscal 2013 were approximately 8% of total net sales versus approximately 7% of total net sales in fiscal 2012. The increase
in variable expense as a percentage of net sales coincides with the reduction in average selling price and resulting 30% increase in net shipped
units during fiscal 2013. To the extent that our average selling price continues to decline, our variable expense as a percentage of net sales could
increase as the number of our shipped units increase. Program distribution expense is primarily a fixed cost per household, however, this expense
may be impacted by growth in the number of average homes reached or by rate changes associated with improvements in our channel positions.
Distribution and selling expense for fiscal 2012 increased $4.2 million, or 2%, to $193.0 million , or 32.9% of net sales compared to $188.8
million or 33.8% of net sales in fiscal 2011 . Distribution and selling expense increased from fiscal 2011 primarily due to increased program
distribution expense of $4.3 million related to a 4% increase in average homes reached during the year. The increase over the prior year was also
due to increased salary and wage costs of $2.3 million and increased customer service and telemarketing expense of $600,000 attributable to an
increase in units ordered and shipped during the year. These distribution and selling expense increases were offset by decreases in variable credit
card processing fees and other credit expense of $2.1 million, decreased share based compensation expenses of $618,000 and decreases in
advertising and promotion expense of $888,000.
General and administrative expense for fiscal 2013 increased $7.6 million , or 42% , to $25.9 million , or 4.0% of net sales compared to
$18.3 million or 3.1% of net sales in fiscal 2012 . General and administrative expense increased from fiscal 2012 primarily as a result of
increased salaries, wages and accrued incentive compensation costs of $4.1 million, costs related to an activist shareholder response of $2.1
million, information systems and website related rebranding costs of $700,000 and the effect of net favorable legal settlements in fiscal 2012
totaling $300,000 that reduced year-to-date general and administrative expense in the prior year. General and administrative expense for fiscal
2012 increased $1.2 million , or 6.5% , to $18.3 million or 3.1% of net sales compared to $19.5 million or 3.5% of net sales in fiscal 2011 .
General and administrative expense increased from fiscal 2011 primarily as a result of decreased share-based compensation expense of $1.1
million due to the timing of fully vested older stock option grants no longer being expensed and reduced restricted stock compensation expense
resulting from the timing of vesting, and decreases in salaries and consulting expense of $400,000, offset by an increase in board of directors
fees of $282,000.
Depreciation and amortization expense was $12.3 million , $13.2 million and $12.6 million for fiscal 2013 , fiscal 2012 and fiscal 2011 ,
respectively, representing a decrease of $0.9 million , or 7% from fiscal 2012 to fiscal 2013 and an increase of $0.6 million , or 5% from fiscal
2011 to fiscal 2012 . Depreciation and amortization expense as a percentage of net sales was 1.9% for fiscal 2013 , and 2.3% for fiscal 2012 and
fiscal 2011 . The decrease in depreciation and amortization expense during fiscal 2013 was primarily due to decreased depreciation expense of
$778,000 as a result of a reduction in our depreciable asset base year over year and decreased amortization expense of $52,000 related to our
NBC trademark license asset. The fiscal 2012 increase in depreciation and amortization expense was primarily due to increased amortization
expense of $170,000 attributable to our renewed N
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BCU trademark license asset and increased depreciation expense of $477,000 attributable primarily to new software upgrades being put into
service during fiscal 2012.
Operating Income (Loss)
We reported operating income of $77,000 in fiscal 2013 compared to an operating loss of $23.3 million for fiscal 2012 , representing an
improvement of $23.4 million . Our operating results improved during fiscal 2013 primarily as a result of increased gross profit dollars achieved
and lower distribution and selling and depreciation and amortization expense, partially offset by higher general and administrative expense
incurred as noted above. Also contributing to the fiscal 2013 improvement was the fact that during fiscal 2012, we had recorded an $11.1 million
non-cash write down of our FCC license asset.
We reported an operating loss of $23.3 million for fiscal 2012 compared with an operating loss of $16.8 million for fiscal 2011 ,
representing an increase of $6.5 million . Our operating loss increased during fiscal 2012 primarily as a result of an $11.1 million non-cash
impairment charge recorded in the fourth quarter of fiscal 2012 to reduce the carrying value of our FCC license to fair value and increased
program distribution expenses of $4.3 million. These increased costs were offset by increased gross profit dollars of $8.3 million achieved
during the year also as noted above.
Net Loss
For fiscal 2013 , we reported a net loss of $2.5 million or $0.05 per basic and dilutive share, on 49,504,892 weighted average common
shares outstanding. For fiscal 2012 we reported a net loss of $27.7 million or $0.57 per basic and dilutive share, on 48,874,842 weighted average
common shares outstanding. For fiscal 2011 , we reported a net loss of $48.1 million , or $1.03 per basic and dilutive share, on 46,451,262
weighted average common shares outstanding. Net loss for fiscal 2013 includes interest expense of $1,437,000 , relating primarily to interest on
outstanding advances under our Credit Facility and the amortization of fees paid to obtain our credit facility, offset by interest income totaling
$18,000 earned on our cash and investments. Net loss for fiscal 2012 includes interest expense of $3,970,000, relating primarily to a non-cash
interest charge of $2,300,000 in connection with the write-off of previously capitalized debt financing costs, interest expense on outstanding
advances under our Credit Facility and the amortization of fees paid to obtain our credit facility. Net loss for fiscal 2012 also includes a $500,000
charge relating to a pre-payment penalty paid on the early retirement of our $25 million term loan, offset by a gain of $100,000 recorded on the
sale of a non-operating asset and interest income totaling $11,000 earned on our cash and investments. Net loss for fiscal 2011 includes a $25.7
million non-cash charge related to our early preferred stock debt extinguishment, interest expense of $5.5 million relating primarily to interest
and debt discount amortization on our Series B preferred stock, bank term loan expense and the amortization of fees paid to obtain our bank
credit facility and interest income totaling $64,000 earned on our cash and investments.
For fiscal 2013 , net loss reflects an income tax provision of $1,173,000 . The fiscal 2013 tax provision includes a non-cash charge of
approximately $1,158,000 relating to changes in our long-term deferred tax liability related to the tax amortization of the Company's indefinite-
lived intangible FCC license asset that is not available to offset existing deferred tax assets in determining changes to our income tax valuation
allowance. The remaining fiscal 2013 income tax provision relates to state income taxes payable on certain income for which there is no loss
carryforward benefit available. For fiscal 2012 , net loss reflects an income tax provision of $20,000 relating to state income taxes payable on
certain income for which there is no loss carryforward benefit available. For fiscal 2011 , net loss reflects an income tax provision of $84,000
also relating to state income taxes payable on certain income for which there is no loss carryforward benefit available.
We have not recorded any income tax benefit on the losses recorded during fiscal 2013 , fiscal 2012 and fiscal 2011 due to the uncertainty
of realizing income tax benefits in the future as indicated by our recording of an income tax valuation allowance. Based on our recent history of
losses, a full valuation allowance has been recorded and was calculated in accordance with GAAP, which places primary importance on our most
recent operating results when assessing the need for a valuation allowance. We will continue to maintain a valuation allowance against our net
deferred tax assets, including those related to net operating loss carryforwards, until we believe it is more likely than not that these assets will be
realized in the future.
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Quarterly Results
The following summarized unaudited results of operations for the quarters in fiscal 2013 and fiscal 2012 have been prepared on the same
basis as the annual financial statements and reflect normal recurring adjustments that we consider necessary for a fair presentation of results of
operations for the periods presented. Our results of operations have varied and may continue to fluctuate significantly from quarter to quarter due
to seasonality and the timing of operating expenses. Results of operations in any period should not be considered indicative of the results to be
expected for any future period.
Fiscal 2013
Net sales
Gross profit
Gross profit margin
Operating expenses
Operating income (loss) (b)
Other expense, net
Income tax provision
Net income (loss) (b)
Net income (loss) per share
Net income (loss) per share — assuming dilution
Weighted average shares outstanding:
Basic
Diluted
Fiscal 2012
Net sales
Gross profit
Gross profit margin
Operating expenses
Operating loss (c)
Other expense, net
Income tax (provision) benefit
Net loss (c)
Net loss per share
Net loss per share — assuming dilution
Weighted average shares outstanding:
Basic
Diluted
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter (a)
Total
(In thousands, except percentages and per share amounts)
$
$
151,354
57,033
148,564
55,657
$
$
147,318
55,235
193,253
62,099
$
640,489
230,024
37.7 %
37.5 %
37.5 %
32.1 %
35.9 %
$
$
$
55,349
1,684
(367 )
(294 )
1,023
$
55,817
55,808
62,973
(160 )
(345 )
(294 )
(799 ) $
(573 )
(352 )
(292 )
(1,217 ) $
(874 )
(355 )
(293 )
(1,522 ) $
229,947
77
(1,419 )
(1,173 )
(2,515 )
0.02
0.02
$
$
(0.02 ) $
(0.02 ) $
(0.02 ) $
(0.02 ) $
(0.03 ) $
(0.03 ) $
(0.05 )
(0.05 )
49,227
54,654
49,407
49,407
49,605
49,605
49,782
49,782
49,505
49,505
$
$
136,549
51,032
135,179
51,680
$
$
137,592
50,790
177,500
58,870
$
586,820
212,372
37.4 %
38.2 %
36.9 %
33.2 %
36.2 %
$
$
$
56,460
(5,428 )
(3,308 )
(3 )
(8,739 ) $
55,142
(3,462 )
(380 )
(3 )
(3,845 ) $
54,178
(3,388 )
(272 )
(15 )
(3,675 ) $
69,889
(11,019 )
(399 )
1
(11,417 ) $
235,669
(23,297 )
(4,359 )
(20 )
(27,676 )
(0.18 ) $
(0.18 ) $
(0.08 ) $
(0.08 ) $
(0.08 ) $
(0.08 ) $
(0.23 ) $
(0.23 ) $
(0.57 )
(0.57 )
48,638
48,638
48,854
48,854
48,931
48,931
49,076
49,076
48,875
48,875
(a) As a result of the Company's retail calendar, the fourth quarter of fiscal 2012 includes 14 weeks of operations as compared to 13 weeks
in the fourth quarter of fiscal 2013 .
(b) Net loss and operating loss for the third and fourth quarters of fiscal 2013 includes activist shareholder response charges of
approximately $344,000 and $1.8 million, respectively.
(c) Net loss for the fourth quarter of fiscal 2012 includes an $11.1 million non-cash impairment charge recorded to reduce the carrying
value of our FCC license to fair value. Net loss for the first quarter of fiscal 2012 also includes a $2.3 million non-cash interest charge
related to the write-off of previously capitalized debt financing costs.
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Financial Condition, Liquidity and Capital Resources
As of February 1, 2014 , we had cash and cash equivalents of $29.2 million and had restricted cash and investments of $2.1 million
pledged as collateral for our issuances of commercial and standby letters of credit. Our restricted cash and investments are generally restricted
for a period ranging from 30-60 days and to the extent that commercial and standby letters of credit remain outstanding. In addition, under our
amended Credit Facility with PNC, we are required to maintain a minimum of $10 million of unrestricted cash and unused line availability at all
times. As of February 2, 2013 , we had cash and cash equivalents of $26.5 million and had restricted cash and investments of $2.1 million
pledged as collateral for our issuances of commercial and standby letters of credit. During fiscal 2013 , working capital increased $5.6 million to
$79.9 million compared to working capital of $74.3 million for fiscal 2012 . The current ratio (our total current assets over total current
liabilities) was 1.7 at February 1, 2014 and 1.8 at February 2, 2013 .
Sources of Liquidity
Our principal source of liquidity is our available cash and cash equivalents of $29.2 million as of February 1, 2014 . At February 1, 2014 ,
our cash and cash equivalents were held in bank depository accounts primarily for the preservation of cash liquidity.
On February 9, 2012, we entered into a Credit Facility with PNC, and on May 1, 2013 and then again on January 31, 2014, we amended
our credit facility, most recently, increasing the size of the facility from $50 million to $60 million . The revolving line of credit under the Credit
Facility, as amended, bears interest at LIBOR plus 3% per annum. All borrowings under the amended Credit Facility mature and are payable on
May 1, 2018. Subject to certain conditions, the Credit Facility also provides for the issuance of letters of credit in an aggregate amount up to $6
million which, upon issuance, would be deemed advances under the Credit Facility. Maximum borrowings under the Credit Facility are equal to
the lesser of $60 million or a calculated borrowing base comprised of eligible accounts receivable and eligible inventory. Remaining capacity
under the amended Credit Facility, currently $18.5 million , provides liquidity for working capital and general corporate purposes. The amended
PNC Credit Facility also provides for a $15 million term loan on which the Company may draw to fund potential improvements at the
Company's distribution facility in Bowling Green, Kentucky.
Another potential source of near-term liquidity is our ability to increase our cash flow resources by reducing the percentage of our sales
offered under our ValuePay installment program or by decreasing the length of time we extend credit to our customers under this installment
program. However, any such change to the terms of our ValuePay installment program could impact future sales, particularly for products sold
with higher price points.
Cash Requirements
Currently, our principal cash requirements are to fund our business operations, which consist primarily of purchasing inventory for resale,
funding accounts receivable growth through the use of our ValuePay installment program in support of sales growth, funding our basic operating
expenses, particularly our contractual commitments for cable and satellite programming, and the funding of necessary capital expenditures. We
closely manage our cash resources and our working capital. We attempt to manage our inventory receipts and reorders in order to ensure our
inventory investment levels remain commensurate with our current sales trends. We also monitor the collection of our credit card and ValuePay
installment receivables and manage our vendor payment terms in order to more effectively manage our working capital which includes matching
cash receipts from our customers, to the extent possible, with related cash payments to our vendors. Our ValuePay installment program entitles
customers to purchase merchandise and generally make payments in two or more equal monthly credit card installments. ValuePay remains a
cost effective promotional tool for us. We continue to make strategic use of our ValuePay program in an effort to increase sales and to respond to
similar competitive programs.
In connection with our May 11, 2012, amendment to our trademark license agreement for the use of the ShopNBC brand name with
NBCU, extending the term of the license agreement through January 2014, we made a final payment to NBCU of $2.8 million on May 15, 2013.
We also have significant future commitments for our cash, primarily payments for cable and satellite program distribution obligations and
the eventual repayment of our Credit Facility. We believe that our existing cash balances will be sufficient to maintain liquidity to fund our
normal business operations over the next twelve months. We currently have total contractual cash obligations and commitments primarily with
respect to our cable and satellite agreements, credit facility and operating leases totaling approximately $321.5 million over the next five fiscal
years.
For fiscal 2013 , net cash provided by operating activities totaled $14.0 million compared to net cash used for operating activities of $8.5
million in fiscal 2012 and net cash used for operating activities of $12.9 million in fiscal 2011 . Net cash provided by operating activities for
fiscal 2013 reflects a net loss, as adjusted for depreciation and amortization, share-based payment compensation, long-term deferred income
taxes and the amortization of deferred revenue and other financing costs. In addition,
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net cash provided by operating activities for fiscal 2013 reflects an increase in accounts receivable and inventories offset by a decrease in prepaid
expenses and an increase in accounts payable and accrued liabilities. Accounts receivable increased due to increased sales levels, primarily in the
fourth quarter, as well as due to higher utilization of our ValuePay installment payment program during the fourth quarter. Inventory increased as
a result of planned purchases in support of higher sales levels and in preparation for fiscal 2014 sales growth initiatives. Accounts payable and
accrued liabilities increased during fiscal 2013 primarily due to increased inventory receipts and the timing of payments made to vendors, an
increase in accrued incentive compensation and employee benefit contributions and increased accrued activist shareholder response costs.
Net cash used for operating activities for fiscal 2012 reflects a net loss, as adjusted for depreciation and amortization, share-based payment
compensation, loss on debt extinguishment, write-off of deferred financing costs, gain from disposal of assets, asset impairments and write-offs
and the amortization of deferred revenue and other financing costs. In addition, net cash used for operating activities for fiscal 2012 reflects an
increase in accounts receivable and prepaid expenses offset by a decrease in inventory and an increase in accounts payable and accrued
liabilities. Accounts receivable increased due to increased sales levels, primarily in the fourth quarter, as well as due to higher utilization of our
ValuePay installment payment program during the fourth quarter. Inventory decreased primarily as a result of our increased sales levels during
the fourth quarter. Accounts payable and accrued liabilities increased in 2012 primarily due to increased inventory receipts and the timing of
payments made to inventory vendors and program distribution operators during the fourth quarter of fiscal 2012 compared to the fourth quarter
of fiscal 2011, offset by our payment of a $12.4 million deferred obligation to a television distribution provider.
Net cash used for operating activities for fiscal 2011 reflects a net loss, as adjusted for depreciation and amortization, share-based
compensation, loss on debt extinguishment, gain from equipment disposal and the amortization of deferred revenue, debt discount and other
financing costs. In addition, net cash used for operating activities for 2011 reflects a decrease in accounts receivable offset by an increase in
inventories and a decrease in accounts payable and accrued liabilities. Accounts receivable decreased due to lower sales levels, primarily in the
fourth quarter as well as due to lower utilization of our ValuePay installment payment program during the fourth quarter. Inventories increased
as a result of our merchandise mix shift towards product categories held in our inventory versus products drop-shipped directly by our vendors.
Inventory levels were also impacted by our fiscal 2011 fourth quarter sales shortfall. Accounts payable and accrued liabilities, inclusive of long-
term payables, decreased in 2011 due primarily to the making of our first scheduled $12 million deferred distribution payment in February 2011
related to a television distribution provider, partially offset by additional deferrals made in fiscal 2011 under the same agreement, and due to
lower overall inventory receipts during the fourth quarter of fiscal 2011 compared to the fourth quarter of fiscal 2010.
Net cash used for investing activities totaled $11.1 million for fiscal 2013 compared to net cash used for investing activities of $10.1
million for fiscal 2012 and net cash used for investing activities of $7.8 million in fiscal 2011 . Expenditures for property and equipment were
$8.2 million in fiscal 2013 compared to $6.2 million in fiscal 2012 and $11.1 million in fiscal 2011 . Expenditures for property and equipment
during fiscal 2013, fiscal 2012 and fiscal 2011 primarily include capital expenditures made for the development, upgrade and replacement of
computer software, order management and merchandising systems, related computer equipment, digital broadcasting equipment and other office
equipment, warehouse equipment and production equipment. Principal future capital expenditures are expected to include the development,
upgrade and replacement of various enterprise software systems, a significant potential expansion of warehousing capacity and related
equipment improvements at the Company's distribution facility in Bowling Green, Kentucky, security in our network, the upgrade and
digitalization of television production and transmission equipment and related computer equipment associated with the expansion of our
television shopping business and e-commerce initiatives. During fiscal 2013 , we also made a cash payment of $2,830,000 in connection with the
extension of our NBCU trademark license. During fiscal 2012, we made a $4 million cash payment in connection with the extension of our
NBCU trademark license and received proceeds of $102,000 relating to the disposal of assets and equipment. During fiscal 2011, we received
proceeds of $416,000 relating to the disposal of equipment and decreased our restricted cash and investments by $2.9 million.
Net cash used for financing activities totaled $176,000 in fiscal 2013 and related primarily to payments totaling $390,000 for deferred
issuance costs in connection with increasing our Credit Facility, capital lease payments of $13,000, offset by cash proceeds of $227,000 from the
exercise of stock options. Net cash provided by financing activities totaled $12.1 million in fiscal 2012 and related primarily to cash proceeds of
$38.2 million from our credit facility and cash proceeds of $109,000 from the exercise of stock options, offset by payments made totaling $25.5
million to refinance an existing term loan, long term credit facility payments totaling $215,000 and payment of deferred issuance costs of
$552,000. Net cash provided by financing activities totaled $7.3 million in fiscal 2011 and related primarily to cash proceeds received of
approximately $55.5 million as a result of our common stock equity offering and cash proceeds received of $1.8 million from the exercise of
stock options, offset by payments of $40.9 million for the repurchase of all our outstanding Series B Redeemable Preferred Stock and $8.9
million for all accrued Series B Preferred dividends and payment of deferred issuance costs of $306,000.
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Financial Covenants
The Company's PNC bank credit facility contains customary covenants and conditions, including, among other things, maintaining a
minimum of unrestricted cash plus facility availability of $10 million at all times and limiting annual capital expenditures. Certain financial
covenants, including minimum EBITDA levels (as defined in the Credit Facility) and minimum fixed charge coverage ratio, become applicable
only if unrestricted cash plus facility availability falls below $16 million or upon an event of default. As of February 1, 2014 , the Company's
unrestricted cash plus facility availability was $47.6 million and the Company was in compliance with the applicable covenants of the credit
facility.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements, investments in special purpose entities or undisclosed borrowings or debt.
Additionally, we are not party to any derivative contracts or synthetic leases.
Contractual Cash Obligations and Commitments
The following table summarizes our obligations and commitments as of February 1, 2014 , and the effect these obligations and
commitments are expected to have on our liquidity and cash flow in future periods:
Cable and satellite agreements (a)
Long term credit facility
Operating leases
Capital leases
Employment agreements
Purchase order obligations
Total
_______________________________________
Payments Due by Period
Total
Less than
1 Year
1-3 Years
3-5 Years
(In thousands)
More than
5 Years
$
$
167,236 $
38,000
4,275
146
2,846
109,015
321,518 $
100,066 $
—
1,941
55
2,846
109,015
213,923 $
67,170 $
38,000
2,334
91
—
—
107,595 $
— $
—
—
—
—
—
— $
—
—
—
—
—
—
—
(a) Future cable and satellite payment commitments are based on subscriber levels as of February 1, 2014 and commitments entered into as
of the date of this report. Future payment commitment amounts could increase or decrease as the number of cable and satellite
subscribers increase or decrease. Under certain circumstances, operators or we may cancel the agreements prior to expiration.
Impact of Inflation
We believe that inflation has not had a material impact on our results of operations for each of the fiscal years in the three-year period
ended February 1, 2014 . We cannot assure you that inflation will not have an adverse impact on our operating results and financial condition in
future periods.
Recently Issued Accounting Pronouncements
In February 2013, the FASB issued Comprehensive income (Topic 220) - Reporting of Amounts Reclassified Out of Accumulated Other
Comprehensive Income (OCI) (ASU No. 2013-02) , which requires detailed disclosures regarding changes in components of accumulated OCI
and amounts reclassified out of accumulated OCI. These disclosure requirements do not change how net income or comprehensive income are
presented in the consolidated financial statements. These disclosure requirements were effective for annual reporting periods beginning on or
after December 15, 2012 and interim periods within those annual reporting periods. The implementation of this guidance has not had a material
impact on our consolidated financial statements.
Critical Accounting Policies and Estimates
Management’s Discussion and Analysis of Financial Condition and Results of Operations discusses our consolidated financial statements,
which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these
financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the
disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the
reporting periods. On an on-going basis, management evaluates its estimates and assumptions, including those related to the realizability of
accounts receivable, inventory, product returns, intangible
37
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assets and deferred tax assets. Management bases its estimates and assumptions on historical experience and on various other factors that are
believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets
and liabilities that are not readily apparent from other sources. There can be no assurance that actual results will not differ from these estimates
under different assumptions or conditions.
Management believes the following critical accounting policies affect the more significant assumptions and estimates used in the
preparation of the consolidated financial statements:
• Accounts receivable. We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and
generally pay for the merchandise in two or more equal monthly credit card installments in which we bear the risk of collection. The
percentage of our net sales generated utilizing our ValuePay payment program over the past three fiscal years ranged from 76% to
79% . As of February 1, 2014 and February 2, 2013 , we had approximately $101.7 million and $92.6 million , respectively, due from
customers under the ValuePay installment program. We maintain allowances for doubtful accounts for estimated losses resulting from
the inability of our customers to make required payments. Estimates are used in determining the provision for doubtful accounts and are
based on historical rates of actual write offs and delinquency rates, historical collection experience, credit policy, current trends in the
credit quality of our customer base, average length of ValuePay offers, average selling prices, our sales mix and accounts receivable
aging. The provision for doubtful accounts receivable, which is primarily related to our ValuePay program, for fiscal 2013, fiscal 2012
and fiscal 2011 were $12.8 million , $11.8 million and $11.9 million , respectively. Based on our fiscal 2013 bad debt experience, a
one-half point increase or decrease in our bad debt experience as a percentage of total television shopping and internet net sales would
have an impact of approximately $3.2 million on consolidated distribution and selling expense.
•
Inventory. We value our inventory, which consists primarily of consumer merchandise held for resale, principally at the lower of
average cost or net realizable value. As of February 1, 2014 and February 2, 2013 , we had inventory balances of $51.2 million and
$37.2 million , respectively. We regularly review inventory quantities on hand and record a provision for excess and obsolete inventory
based primarily on a percentage of the inventory balance as determined by its age and specific product category. In determining these
percentages, we look at our historical write off experience, the specific merchandise categories on hand, our historic recovery
percentages on liquidations, forecasts of future product television shows, historic show pricing and the current market value of gold.
Provision for excess and obsolete inventory for fiscal 2013, fiscal 2012 and fiscal 2011 were $3.8 million , $3.8 million and $2.2
million , respectively. Based on our fiscal 2013 inventory write down experience, a 10% increase or decrease in inventory write downs
would have had an impact of approximately $378,000 on consolidated gross profit.
• Product returns. We record a reserve as a reduction of gross sales for anticipated product returns at each month-end and must make
estimates of potential future product returns related to current period product revenue. Our return rates on our television and internet
sales were 22% in fiscal 2013 , 22% in fiscal 2012 , and 23% in fiscal 2011 . We estimate and evaluate the adequacy of our returns
reserve by analyzing historical returns by merchandise category, looking at current economic trends and changes in customer demand
and by analyzing the acceptance of new product lines. Assumptions and estimates are made and used in connection with establishing
the sales returns reserve in any accounting period. Reserves for future product returns, included in accrued liabilities in the
accompanying balance sheets at the end of fiscal 2013 and fiscal 2012 were $4.9 million and $5.9 million , respectively. Based on our
fiscal fiscal 2013 sales returns, a one-point increase or decrease in our television and internet sales returns rate would have had an
impact of approximately $3.2 million on gross profit.
• FCC broadcasting license . As of February 1, 2014 and February 2, 2013 , we have recorded an intangible FCC broadcasting license
asset totaling $12.0 million , as a result of our acquisition of Boston television station WWDP TV in fiscal 2003. We annually review
our FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment indicator is present. We
estimated the fair value of its FCC television broadcast license primarily by using income-based discounted cash flow models with the
assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of assumptions including
revenues, operating profit margin, projected capital expenditures and a discount rate. We also consider comparable asset market and
sales data for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair value.
During our annual fiscal 2012 fair value assessment and utilizing independent market data, assumptions in our discounted cash flow
models reflected declines in independent television station industry revenues and operating margins due to television station rating
declines and reduced advertising purchases on local broadcast television stations. As a result, cash flows from our discounted cash flow
model did not support recovery of the asset's carrying value and we recorded an $11.1 million non-cash impairment charge in the fourth
quarter of fiscal 2012. While we believe that our estimates and assumptions regarding the valuation of the license are reasonable,
different assumptions or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, our
valuation for this license could be materially different if we were to decide to sell it in the short term which, upon revaluation, could
result in a future impairment of this asset.
38
Table of Contents
• Deferred taxes. We account for income taxes under the liability method of accounting whereby income taxes are recognized during the
fiscal year in which transactions enter into the determination of financial statement income (loss). Deferred tax assets and liabilities are
recognized for the expected future tax consequences of temporary differences between the financial statement and tax basis of assets
and liabilities. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment
of such laws. We assess the recoverability of our deferred tax assets in accordance with GAAP. The ultimate realization of deferred tax
assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become
deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning
strategies in making this assessment. In accordance with that standard, as of February 1, 2014 and February 2, 2013 , we recorded a
valuation allowance of approximately $121.9 million and $120.3 million , respectively, for our net deferred tax assets, including net
operating loss carryforwards. Based on our recent history of losses, a full valuation allowance was recorded in fiscal 2013, fiscal 2012
and fiscal 2011 and was calculated in accordance with GAAP, which places primary importance on our most recent operating results
when assessing the need for a valuation allowance. We intend to maintain a full valuation allowance for our net deferred tax assets until
sufficient positive evidence exists to support reversal of allowances.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
We do not enter into financial instruments for trading or speculative purposes and do not currently utilize derivative financial instruments
as a hedge to offset market risk. Our operations are conducted primarily in the United States and are not subject to foreign currency exchange
rate risk. Some of our products are sourced internationally and may fluctuate in cost as a result of foreign currency swings; however, we believe
these fluctuations have not been significant. We currently have a bank credit facility that has exposure to interest rate risk; changes in market
interest rates could impact the level of interest expense and income earned on our cash and cash equivalents portfolio.
39
Table of Contents
Item 8. Financial Statements and Supplementary Data
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
OF VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of February 1, 2014 and February 2, 2013
Consolidated Statements of Operations for the Years Ended February 1, 2014, February 2, 2013 and January 28, 2012
Consolidated Statements of Shareholders’ Equity for the Years Ended February 1, 2014, February 2, 2013 and January 28, 2012
Consolidated Statements of Cash Flows for the Years Ended February 1, 2014, February 2, 2013 and January 28, 2012
Notes to Consolidated Financial Statements
Financial Statement Schedule — Schedule II — Valuation and Qualifying Accounts
Page
41
42
43
44
45
46
67
40
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
Eden Prairie, Minnesota
We have audited the accompanying consolidated balance sheets of ValueVision Media, Inc. and subsidiaries (the "Company") as of February 1,
2014 and February 2, 2013, and the related consolidated statements of operations, shareholders' equity and cash flows for each of the three years
in the period ended February 1, 2014. Our audits also included the financial statement schedule listed in the Index at Item 15. These consolidated
financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements and the financial statement schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards
require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the consolidated financial position of ValueVision
Media, Inc. and subsidiaries as of February 1, 2014 and February 2, 2013, and the results of their operations and their cash flows for each of the
three years in the period ended February 1, 2014, in conformity with accounting principles generally accepted in the United States of America.
Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a
whole, present fairly in all material respects, the information set forth therein.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's
internal control over financial reporting as of February 1, 2014, based on criteria established in Internal Control - Integrated Framework (1992)
issued by the Committee of Sponsoring Organizations of the Treadway Commission, and our report date d March 28, 2014 expre ssed an
unqualified opinion on the Company's internal control over financial reporting.
Minneapolis, Minnesota
March 28, 2014
/s/ DELOITTE & TOUCHE LLP
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Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
ASSETS
Current assets:
Cash and cash equivalents
Restricted cash and investments
Accounts receivable, net
Inventories
Prepaid expenses and other
Total current assets
Property & equipment, net
FCC broadcasting license
NBC trademark license agreement, net
Other assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
Accrued liabilities
Deferred revenue
Total current liabilities
Capital lease liability
Deferred revenue
Deferred tax liability
Long term credit facility
Total liabilities
Commitments and contingencies (Notes 13 and 14)
Shareholders' equity:
Common stock, $.01 per share par value, 100,000,000 shares authorized; 49,844,253
and 49,139,361 shares issued and outstanding
Warrants to purchase 6,000,000 shares of common stock
Additional paid-in capital
Accumulated deficit
Total shareholders’ equity
February 1,
2014
February 2,
2013
(In thousands, except share and per share
data)
$
$
$
29,177 $
2,100
107,386
51,162
6,032
195,857
24,952
12,000
—
896
233,705 $
77,296 $
38,535
85
115,916
88
335
1,158
38,000
155,497
26,477
2,100
98,360
37,155
6,620
170,712
24,665
12,000
3,997
725
212,099
65,719
30,596
85
96,400
—
420
—
38,000
134,820
498
533
410,681
(333,504 )
78,208
233,705 $
491
533
407,244
(330,989 )
77,279
212,099
$
The accompanying notes are an integral part of these consolidated financial statements.
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Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Years Ended
February 1,
2014
February 2,
2013
January 28,
2012
Net sales
Cost of sales
Gross profit
Operating expense:
Distribution and selling
General and administrative
Depreciation and amortization
FCC license impairment
Total operating expense
Operating income (loss)
Other income (expense):
Interest income
Interest expense
Gain on sale of assets
Loss on debt extinguishment
Total other expense
Loss before income taxes
Income tax provision
Net loss
Net loss per common share
Net loss per common share — assuming dilution
Weighted average number of common shares outstanding:
Basic
Diluted
$
$
$
$
(In thousands, except share and per share data)
640,489 $
410,465
230,024
586,820 $
374,448
212,372
558,394
354,299
204,095
191,695
25,932
12,320
—
229,947
77
18
(1,437 )
—
—
(1,419 )
(1,342 )
(1,173 )
(2,515 ) $
(0.05 ) $
(0.05 ) $
193,037
18,297
13,224
11,111
235,669
(23,297 )
11
(3,970 )
100
(500 )
(4,359 )
(27,656 )
(20 )
(27,676 ) $
(0.57 ) $
(0.57 ) $
188,813
19,542
12,578
—
220,933
(16,838 )
64
(5,527 )
—
(25,679 )
(31,142 )
(47,980 )
(84 )
(48,064 )
(1.03 )
(1.03 )
49,504,892
49,504,892
48,874,842
48,874,842
46,451,262
46,451,262
The accompanying notes are an integral part of these consolidated financial statements.
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Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY
For the Years Ended February 1, 2014 , February 2, 2013 and January 28, 2012
Common Stock
Number
of Shares
Par
Value
Common
Stock
Purchase
Warrants
Additional
Paid-In
Capital
Accumulated
Deficit
Total
Shareholders'
Equity
(In thousands, except share data)
BALANCE, January 29, 2011
37,781,688 $
378 $
Net loss
Common stock issuances pursuant to equity
compensation plans
Stock purchase warrants forfeited
Share-based payment compensation
Common stock issuances
Common stock issuances - NBCU
BALANCE, January 28, 2012
Net loss
Common stock issuances pursuant to equity
compensation plans
Stock purchase warrants forfeited
Share-based payment compensation
BALANCE, February 2, 2013
Net loss
Common stock issuances pursuant to equity
compensation plans
Share-based payment compensation
BALANCE, February 1, 2014
601,362
—
—
9,487,500
689,655
48,560,205
579,156
—
—
49,139,361
6
—
—
95
7
486
5
—
—
491
704,892
—
49,844,253 $
7
—
498 $
602 $ 337,421 $ (255,249 ) $ 83,152
(48,064 )
(48,064 )
1,822
35
5,007
55,405
4,159
—
—
—
(35 )
—
—
—
—
—
—
567 403,849 (303,313 )
(27,676 )
104
34
3,257
—
—
—
(34 )
—
—
533 407,244 (330,989 )
(2,515 )
1,828
—
5,007
55,500
4,166
101,589
(27,676 )
109
—
3,257
77,279
(2,515 )
220
3,217
227
—
—
3,217
533 $ 410,681 $ (333,504 ) $ 78,208
—
—
The accompanying notes are an integral part of these consolidated financial statements.
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Table of Contents
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
OPERATING ACTIVITIES:
Net loss
Adjustments to reconcile net loss to net cash provided by (used for) operating
activities:
For the Years Ended
February 1,
2014
February 2,
2013
January 28,
2012
(in thousands)
$
(2,515 ) $
(27,676 ) $
(48,064 )
Depreciation and amortization
Share-based payment compensation
Write-off of deferred financing costs
Amortization of deferred revenue
Amortization of debt discount
Amortization of deferred financing costs
Asset impairments
Deferred income taxes
Loss on debt extinguishment
Gain from disposal of assets
Changes in operating assets and liabilities:
Accounts receivable, net
Inventories, net
Prepaid expenses and other
Deferred revenue
Accounts payable and accrued liabilities
Accrued dividends payable — Series B preferred stock
Net cash provided by (used for) operating activities
INVESTING ACTIVITIES:
Property and equipment additions
Purchase of NBC trademark license
Change in restricted cash and investments
Proceeds from disposal of assets
Net cash used for investing activities
FINANCING ACTIVITIES:
Payment for Series B preferred stock redemption
Payment for Series B preferred stock dividends
Payments for deferred issuance costs
Proceeds from issuance of long term debt
Payments on long term debt
Payments on capital leases
Proceeds from exercise of stock options
Proceeds from issuance of common stock, net
Net cash provided by (used for) financing activities
Net increase (decrease) in cash and cash equivalents
BEGINNING CASH AND CASH EQUIVALENTS
ENDING CASH AND CASH EQUIVALENTS
$
12,585
3,217
—
(85 )
—
178
—
1,158
—
—
(9,026 )
(14,007 )
649
—
21,799
—
13,953
(8,247 )
(2,830 )
—
—
(11,077 )
13,424
3,257
2,306
(87 )
—
249
11,111
—
500
(102 )
(18,086 )
6,321
(2,066 )
—
2,367
—
(8,482 )
(6,157 )
(4,000 )
—
102
(10,055 )
—
—
(390 )
—
—
(13 )
227
—
(176 )
2,700
26,477
29,177 $
—
—
(552 )
38,215
(25,715 )
—
109
—
12,057
(6,480 )
32,957
26,477 $
12,827
5,007
—
(1,061 )
575
609
—
—
25,679
(416 )
9,909
(3,676 )
(460 )
500
(15,447 )
1,069
(12,949 )
(11,096 )
—
2,861
416
(7,819 )
(40,853 )
(8,915 )
(306 )
—
—
—
1,828
55,500
7,254
(13,514 )
46,471
32,957
The accompanying notes are an integral part of these consolidated financial statements.
45
Table of Contents
(1) The Company
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended February 1, 2014 , February 2, 2013 and January 28, 2012
ValueVision Media, Inc. and its subsidiaries (the "Company") is a multichannel electronic retailer that markets, sells and distributes
products to consumers through TV, telephone, online, mobile and social media. The Company operates a 24-hour television shopping network,
ShopHQ, which is distributed primarily through cable and satellite affiliation agreements, through which we offer brand name and private label
products in the categories of jewelry & watches; home & consumer electronics; beauty, health & fitness; and fashion & accessories. Orders are
fulfilled via telephone, online and mobile channels. The television network is distributed into approximately 87 million homes, primarily through
cable and satellite affiliation agreements, agreements with telecommunications companies such as AT&T and Verizon and the purchase of
month-to-month full- and part-time lease agreements of cable and broadcast television time. Programming is also streamed live on the internet at
ShopHQ.com. Programming is also distributed through a Company-owned full power television station in Boston, Massachusetts and through
leased carriage on a full power television station in Seattle, Washington.
The Company also operates ShopHQ.com, a comprehensive e-commerce platform that sells products which appear on its television
shopping channel as well as an extended assortment of online-only merchandise. The live programming and products are also marketed via
mobile devices, including smartphones and tablets, and through the leading social media channels.
In May 2013, the Company announced its intention to rebrand its 24-hour television shopping network, ShopNBC, and its companion e-
commerce internet website, ShopNBC.com and on January 31, 2014, the Company officially transitioned to its new brand, ShopHQ and
ShopHQ.com, to reinforce its positioning as the shopping headquarters for customers.
(2) Summary of Significant Accounting Policies
Fiscal Year
The Company's fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to fiscal years, rather than to
calendar years. The Company’s most recently completed fiscal year, fiscal 2013 , ended on February 1, 2014 , and consisted of 52 weeks. Fiscal
2012 ended on February 2, 2013 and consisted of 53 weeks. Fiscal 2011 ended on January 28, 2012 and consisted of 52 weeks.
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries.
Intercompany accounts and transactions have been eliminated in consolidation.
Revenue Recognition and Accounts Receivable
Revenue is recognized at the time merchandise is shipped or when services are provided. Shipping and handling fees charged to customers
are recognized as merchandise is shipped and are classified as revenue in the accompanying statements of operations in accordance with
generally accepted accounting principles ("GAAP"). The Company classifies shipping and handling costs in the accompanying statements of
operations as a component of cost of sales. Revenue is reported net of estimated sales returns and excludes sales taxes. Sales returns are
estimated and provided for at the time of sale based on historical experience. Payments received for unfilled orders are reflected as a component
of accrued liabilities.
Accounts receivable consist primarily of amounts due from customers for merchandise sales and from credit card companies, and are
reflected net of reserves for estimated uncollectible amounts of $6,446,000 at February 1, 2014 and $6,214,000 at February 2, 2013 . The
Company utilizes an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the
merchandise in two or more equal monthly credit card installments. As of February 1, 2014 and February 2, 2013 , the Company had
approximately $101,658,000 and $92,571,000 , respectively, of net receivables due from customers under the ValuePay installment program.
The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required
payments. Provision for doubtful accounts receivable primarily related to the Company’s ValuePay program were $12,762,000 , $11,792,000
and $11,876,000 for fiscal 2013, fiscal 2012 and fiscal 2011 , respectively.
46
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Cost of Sales and Other Operating Expenses
Cost of sales includes primarily the cost of merchandise sold, shipping and handling costs, inbound freight costs, excess and obsolete
inventory charges and customer courtesy credits. Purchasing and receiving costs, including costs of inspection, are included as a component of
distribution and selling expense and were approximately $10,112,000 , $9,348,000 and $8,245,000 for fiscal 2013, fiscal 2012 and fiscal 2011 ,
respectively. Distribution and selling expense consist primarily of cable and satellite access fees, credit card fees, bad debt expense and costs
associated with purchasing and receiving, inspection, marketing and advertising, show production, website marketing and merchandising,
telemarketing, customer service, warehousing and fulfillment. General and administrative expense consists primarily of costs associated with
executive, legal, accounting and finance, information systems and human resources departments, software and system maintenance contracts,
insurance, investor and public relations and director fees.
Cash and Cash Equivalents
Cash and cash equivalents consist of cash on deposit. The Company maintains its cash balances at financial institutions in demand deposit
accounts that are federally insured. The Company has not experienced losses in such accounts and believes it is not exposed to any significant
credit risk on its cash and cash equivalents.
Restricted Cash and Investments
The Company had restricted cash and investments of $2,100,000 for each of fiscal 2013 and fiscal 2012 . The restricted cash and
investments primarily collateralize the Company’s issuances of commercial letters of credit. The Company’s restricted cash and investments
consist of certificates of deposit. Interest income is recognized when earned.
Inventories
Inventories, which consists of consumer merchandise held for resale, are stated principally at the lower of average cost or net realizable
value, giving consideration to obsolescence provision write downs of $3,776,000 , $3,787,000 and $2,208,000 for fiscal 2013, fiscal 2012 and
fiscal 2011 , respectively.
Marketing and Advertising Costs
Marketing and advertising costs are expensed as incurred and consist primarily of contractual marketing fees paid to certain cable
operators for cross channel promotions and internet advertising, including amounts paid to online search engine operators, customer mailings
and traffic-driving affiliate websites. The Company receives vendor allowances for the reimbursement of certain advertising costs. Advertising
and other allowances received by the Company are recorded as a reduction of expense and were $1,893,000 , $1,074,000 and $892,000 for fiscal
2013, fiscal 2012 and fiscal 2011 , respectively. Total marketing and advertising costs and internet search marketing fees, after reflecting
allowances given by vendors, totaled $1,827,000 , $1,843,000 and $2,115,000 for fiscal 2013, fiscal 2012 and fiscal 2011 , respectively. The
Company includes advertising costs as a component of distribution and selling expense in the Company’s consolidated statement of operations.
Property and Equipment
Property and equipment are stated at cost. Improvements and renewals that extend the life of an asset are capitalized and depreciated.
Repairs and maintenance are charged to expense as incurred. The cost and accumulated depreciation of property and equipment retired or
otherwise disposed of are removed from the related accounts, and any residual values are charged or credited to operations. Depreciation and
amortization for financial reporting purposes are provided on the straight-line method based upon estimated useful lives. Costs incurred to
develop software for internal use and the Company’s websites are capitalized and amortized over the estimated useful life of the software. Costs
related to maintenance of internal-use software and for the Company’s website are expensed as incurred.
Intangible Assets
The Company’s primary identifiable intangible assets include an FCC broadcast license and a trademark license agreement. Identifiable
intangibles with finite lives are amortized and those identifiable intangibles with indefinite lives are not amortized. Identifiable intangible assets
that are subject to amortization are evaluated for impairment whenever events or changes in circumstances indicate that the carrying amount may
not be recoverable. Identifiable intangible assets not subject to amortization are tested for impairment annually or more frequently if events
warrant. The impairment test consists of a comparison of the fair value of the intangible asset with its carrying amount.
47
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Income Taxes
The Company accounts for income taxes under the liability method of accounting whereby deferred tax assets and liabilities are
recognized for the expected future tax consequences of temporary differences between financial statement and tax basis of assets and liabilities.
Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment of such laws. The
Company assesses the recoverability of its deferred tax assets in accordance with GAAP.
The Company recognizes interest and penalties related to uncertain tax positions within income tax expense.
Net Loss Per Common Share
Basic loss per share is computed by dividing reported loss by the weighted average number of common shares outstanding for the reported
period. Diluted net loss per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were
exercised or converted into common stock of the Company during reported periods.
A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic net loss per share and diluted
net loss per share is as follows:
Net loss (a)
Weighted average number of common shares outstanding — Basic
Dilutive effect of stock options, non-vested shares and warrants
Weighted average number of common shares outstanding — Diluted
Net loss per common share
Net loss per common share — assuming dilution
For the Years Ended
February 1,
2014
(2,515,000 ) $
49,504,892
—
49,504,892
February 2,
2013
January 28,
2012
(27,676,000 ) $
48,874,842
—
48,874,842
(48,064,000 )
46,451,262
—
46,451,262
(0.05 ) $
(0.05 ) $
(0.57 ) $
(0.57 ) $
(1.03 )
(1.03 )
$
$
$
(a) The net loss for fiscal 2013 includes activist shareholder response charges of approximately $2.1 million. The net loss for fiscal 2012
includes an $11.1 million non-cash intangible asset impairment charge related to the Company's FCC broadcasting license. In addition,
the net losses for fiscal 2012 and fiscal 2011 also include charges totaling $500,000 and $25.7 million , respectively, related to losses on
debt extinguishment made during the first quarters of those respective years.
For fiscal 2013, fiscal 2012 and fiscal 2011 , approximately 6,247,000 , 3,920,000 and 5,563,000 , respectively, incremental in-the-money
potentially dilutive common share stock options and warrants have been excluded from the computation of diluted earnings per share, as the
effect of their inclusion would be anti-dilutive.
Fair Value of Financial Instruments
GAAP requires disclosures of fair value information about financial instruments for which it is practicable to estimate that value. In cases
where quoted market prices are not available, fair values are based on estimates using present value or other valuation techniques. Those
techniques are significantly affected by the assumptions used, including discount rate and estimates of future cash flows. In that regard, the
derived fair value estimates cannot be substantiated by comparison to independent markets and, in many cases, could not be realized in
immediate settlement of the instrument. GAAP excludes certain financial instruments and all non-financial instruments from its disclosure
requirements.
The Company used the following methods and assumptions in estimating its fair values for financial instruments:
The carrying amounts reported in the accompanying consolidated balance sheets approximate the fair value for cash and cash equivalents,
short-term investments, accounts receivable, trade payables and accrued liabilities, due to the short maturities of those instruments. The fair
value of the Company’s $38 million long term credit facility is estimated based on rates available to the Company for issuance of debt. As of
February 1, 2014 , the Company's long term credit facility had a carrying amount and an estimated fair value of $38 million .
Fair Value Measurements on a Nonrecurring Basis
Assets and liabilities that are measured at fair value on a nonrecurring basis relate primarily to the Company's tangible fixed assets and
intangible FCC broadcasting license asset, which are remeasured when estimated fair value is below carrying value on the consolidated balance
sheets. For these assets, the Company does not periodically adjust its carrying value to fair value except in the event of impairment. If the
Company determines that impairment has occurred, the carrying value of the asset is reduced
48
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
to fair value and the difference is recorded as a loss within operating income in the consolidated statement of operations. During fiscal 2012, the
Company recorded an $11.1 million million non-cash impairment charge to reduce the carrying value of its intangible FCC broadcasting license
asset to fair value in the accompanying fiscal 2012 consolidated balance sheet. The Company had no remeasurements of such assets or liabilities
to fair value during fiscal 2013.
Use of Estimates
The preparation of financial statements in conformity with GAAP in the United States of America requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities as of the date of the
financial statements and the reported amounts of revenues and expenses during reporting periods. These estimates relate primarily to the carrying
amounts of accounts receivable and inventories, the realizability of certain long-term assets and the recorded balances of certain accrued
liabilities and reserves. Ultimate results could differ from these estimates.
Stock-Based Compensation
Compensation is recognized for all stock-based compensation arrangements by the Company, including employee and non-employee stock
options granted. The estimated grant date fair value of each stock-based award is recognized in income over the requisite service period, which is
generally the vesting period. The estimated fair value of each option is calculated using the Black-Scholes option-pricing model for time-based
vesting awards and a Monte Carlo valuation model for market-based vesting awards. Non-vested share awards are recorded as compensation
cost over the requisite service periods based on the fair value on the date of grant.
(3) Property and Equipment
Property and equipment in the accompanying consolidated balance sheets consisted of the following:
Land and improvements
Buildings and improvements
Transmission and production equipment
Office and warehouse equipment
Computer hardware, software and telephone equipment
Leasehold improvements
Less — Accumulated depreciation
$
—
5-40
5-10
3-15
3-7
3-5
Estimated
Useful Life
(In Years) February 1, 2014 February 2, 2013
3,437,000
23,261,000
5,907,000
8,611,000
86,602,000
2,681,000
(105,834,000 )
24,665,000
3,437,000 $
23,737,000
6,216,000
9,039,000
88,930,000
2,681,000
(109,088,000 )
24,952,000 $
$
Depreciation expense in fiscal 2013, fiscal 2012 and fiscal 2011 was $8,589,000 , $9,376,000 and $8,949,000 , respectively.
(4) Intangible Assets
Intangible assets in the accompanying consolidated balance sheets consisted of the following:
Finite-lived intangible assets:
NBCU trademark license - second renewal
—
$
6,830,000 $
(6,830,000 ) $
6,830,000 $
(2,833,000 )
Weighted
Average
Life
(Years)
February 1, 2014
February 2, 2013
Gross
Carrying
Amount
Accumulated
Amortization
Gross
Carrying
Amount
Accumulated
Amortization
Indefinite-lived intangible assets:
FCC broadcast license
$
12,000,000
$
12,000,000
The Company annually reviews its FCC television broadcast license for impairment in the fourth quarter, or more frequently if an
impairment indicator is present. As of February 1, 2014 the Company had an intangible FCC broadcasting license with a
49
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
carrying value and fair value of $12,000,000 and $13,100,000 , respectively. As of February 2, 2013 the Company had an intangible FCC
broadcasting license with a carrying value and fair value of $12,000,000 . The Company estimates the fair value of its FCC television broadcast
license primarily by using income-based discounted cash flow models with the assistance of an independent outside fair value consultant. The
Company also considers comparable asset market and sales data for recent comparable market transactions for standalone television
broadcasting stations to assist in determining fair value.
During the Company's annual fiscal 2012 fair value assessment and utilizing independent market data, assumptions in the Company's
discounted cash flow models reflected declines in independent television station industry revenues and operating margins due to television
station rating declines and reduced advertising purchases on local broadcast television stations. As a result, cash flows from our discounted cash
flow model did not support recovery of the asset's carrying value and the Company recorded an $11.1 million non-cash impairment charge in the
fourth quarter of fiscal 2012. The discounted cash flow models utilize a range of assumptions including revenues, operating profit margin,
projected capital expenditures and an unobservable discount rate of 10% - 10.5% . The Company concluded that the inputs used in its intangible
FCC broadcasting license valuation at February 2, 2013 are Level 3 inputs related to this valuation.
While the Company believes that its estimates and assumptions regarding the valuation of the license are reasonable, different assumptions
or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, the Company's valuation for this license
could be materially different if it were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this
asset.
On January 31, 2014, ShopNBC and ShopNBC.com officially transitioned to its new brand, ShopHQ and ShopHQ.com to reinforce its
positioning as the shopping headquarters for customers. On May 11, 2012, the Company amended its trademark license agreement for the use of
the ShopNBC brand name with NBCU, extending the term of the license agreement through January 2014. As consideration for the amendment,
the Company paid NBCU $4,000,000 upon execution and paid an additional $2,830,000 on May 15, 2013. On May 16, 2011, the Company
issued 689,655 shares of the Company's common stock as consideration for a one -year renewal of the same trademark license agreement. Shares
issued were valued at $6.04 per share, representing the fair market value of the Company's stock on the date of issuance.
Amortization expense in fiscal 2013, fiscal 2012 and fiscal 2011 was $3,997,000 , $4,048,000 and $3,879,000 , respectively. As of
February 1, 2014 , the Company's trademark license asset was fully amortized.
(5) Accrued Liabilities
Accrued liabilities in the accompanying consolidated balance sheets consisted of the following:
Accrued cable access fees
Accrued salaries and related
NBCU license agreement
Reserve for product returns
Other
February 1, 2014 February 2, 2013
$ 15,861,000 $ 15,156,000
2,377,000
2,830,000
5,854,000
4,379,000
$ 38,535,000 $ 30,596,000
10,679,000
—
4,894,000
7,101,000
(6) ShopHQ Private Label Consumer Credit Card Program
The Company has a private label consumer credit card program (the "Program"). The Program is made available to all qualified consumers
for the financing of purchases of products from ShopHQ. The Program provides a number of benefits to customers including deferred billing
options and free or reduced shipping promotions throughout the year. Use of the ShopHQ credit card furthers customer loyalty, reduces total
credit card expense and reduces the Company’s overall bad debt exposure since the credit card issuing bank bears the risk of loss on ShopHQ
credit card transactions that do not utilize the Company's ValuePay installment payment program. In December 2011, the Company entered into
a Private Label Consumer Credit Card Program Agreement Amendment with GE Capital Retail Bank extending the Program for an additional
seven years until 2019. The Company received a $500,000 signing bonus as an incentive for the Company to extend the Program. The signing
bonus has been recorded as deferred revenue in the accompanying financial statements and is being recognized as revenue over the seven -year
term of the agreement.
50
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
GE Capital Retail Bank, the issuing bank for the Program, is indirectly wholly-owned by the General Electric Company ("GE"), which is
also the parent company of GE Equity. As of March 28, 2014 , GE Equity has an approximate 11% beneficial ownership in the Company and
has the right to select three members of the Company’s board of directors.
(7) Fair Value Measurements
GAAP utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels.
The fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets and liabilities
(Level 1 measurement), then priority to quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments
in markets that are not active and model-based valuation techniques for which all significant assumptions are observable in the market (Level 2
measurement) and the lowest priority to unobservable inputs (Level 3 measurement).
As of February 1, 2014 and February 2, 2013 the Company had $ 2,100,000 in Level 2 investments in the form of bank certificates of deposit
which are used as cash collateral for the issuance of commercial and standby letters of credit. The Company's investments in certificates of
deposits were measured using inputs based upon quoted prices for similar instruments in active markets and, therefore, were classified as Level 2
investments. As of February 1, 2014 and February 2, 2013 the Company also had a long-term variable rate bank credit loan with a carrying value
of $38,000,000 . The fair values of the variable rate bank loan approximates and is based on its carrying value. The Company has no Level 3
investments that use significant unobservable inputs.
Non Financial Assets Measured at Fair Value - Nonrecurring Basis
As of February 1, 2014 and February 2, 2013 the Company had an intangible FCC broadcasting license asset with a carrying values of
$12,000,000 . The Company estimates the fair value of its FCC television broadcast license asset primarily by using income-based discounted
cash flow models with the assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of
assumptions including revenues, operating profit margin, projected capital expenditures and an unobservable input discount rates of 10% -
10.5% . The Company concluded that the inputs used in its intangible FCC broadcasting license asset valuation are Level 3 inputs.
The following table provides a reconciliation of the beginning and ending balances of non-financial assets measured at fair value on a
nonrecurring basis that use significant unobservable inputs (Level 3):
Intangible FCC Broadcasting License Asset:
Beginning balance
Losses included in earnings (asset impairment)
Ending balance
(8) Preferred Stock
February 1,
2014
February 2,
2013
$
$
12,000,000
—
12,000,000
$
$
23,111,000
11,111,000
12,000,000
In February 2011, the Company made a $2.5 million payment to GE Capital Equity Investments, Inc. ("GE Equity"), in connection with
obtaining a consent for the execution of a common stock equity offering in December 2010, reducing the outstanding accrued dividends payable
on the Series B Preferred Stock and recorded a $1.2 million charge to income related to the early preferred stock debt extinguishment. In
April 2011, the Company redeemed all of its outstanding Series B Preferred Stock for $40.9 million , paid accrued Series B Preferred dividends
of $6.4 million and recorded a $24.5 million charge related to the early preferred stock debt extinguishment.
(9) Credit Agreement
On February 9, 2012, the Company entered into a credit and security agreement (the "Credit Facility") with PNC Bank, N.A. ("PNC"), a
member of The PNC Financial Services Group, Inc., as lender and agent. On January 31, 2014, the Company entered into a third amendment to
its revolving credit and security agreement with PNC, as previously amended that, among other things,
51
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
increased the size of the revolving line of credit from $50 million to $60 million and provides for a $15 million term loan on which the Company
may draw to fund potential improvements at the Company's distribution facility in Bowling Green, Kentucky.
The revolving line of credit under the Credit Facility, as amended, bears interest at LIBOR plus 3% per annum. All borrowings under the
amended Credit Facility mature and are payable on May 1, 2018. Subject to certain conditions, the Credit Facility also provides for the issuance
of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit Facility.
Remaining capacity under the Credit Facility, currently $18.5 million , provides liquidity for working capital and general corporate purposes.
Maximum borrowings and available capacity under the amended revolving Credit Facility are equal to the lesser of $60 million or a
calculated borrowing base comprised of eligible accounts receivable and eligible inventory. The Credit Facility is secured by substantially all of
the Company’s personal property, as well as the Company’s real properties located in Eden Prairie, Minnesota and Bowling Green, Kentucky.
Under certain circumstances, the borrowing base may be adjusted if there were to be a significant deterioration in value of the Company’s
accounts receivable and inventory. The Credit Facility is subject to mandatory prepayment in certain circumstances. In addition, if the total
Credit Facility is terminated prior to maturity, the Company would be required to pay an early termination fee of 3% of the total Credit Facility if
terminated in year one ; 1.0% if terminated in year two ; 0.5% if terminated in year three ; and no fee if terminated in years four or five. Interest
expense recorded under the Credit Facility's revolving line of credit was $1,435,000 and $1,503,000 for fiscal 2013 and fiscal 2012 ,
respectively.
If drawn, the term loan shall bear interest at either (i) a fixed rate based on the LIBOR Rate for interest periods of one , two , three or six months,
or (ii) a daily floating alternate base rate (the “Base Rate”), plus a margin of 5% on the Base Rate and 6% on the LIBOR Rate until January 31,
2015, at which time the margin shall adjust each fiscal year to a rate consisting of between 4% and 5% on Base Rate term loans and 5% to 6% on
LIBOR Rate term loans based on the Company’s leverage ratio as demonstrated in its audited financial statements. Principal borrowings under
the term loan are to be payable in monthly installments over an 84 month amortization period commencing six months after the initial term loan
advance and are also subject to mandatory prepayment in certain circumstances, including, but not limited to, if the outstanding borrowings are
more than the borrowing base and upon receipt of certain proceeds from dispositions of collateral. The third amendment also provides that
borrowings under the term loan, if made, are subject to mandatory prepayment starting in the fiscal year ending January 31, 2016 in an amount
equal to fifty percent ( 50% ) of excess cash flow for such fiscal year, with any such payment not to exceed $3,750,000 in any such fiscal year.
As of February 1, 2014 , there were no borrowings under the Credit Facility term loan.
The amended Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of
unrestricted cash plus facility availability of $10 million at all times and limiting annual capital expenditures. Certain financial covenants,
including minimum EBITDA levels (as defined in the Credit Facility) and minimum fixed charge coverage ratio, become applicable only if
unrestricted cash plus facility availability falls below $16 million or upon an event of default. In addition, the Credit Facility places restrictions
on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or
otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends
to common shareholders.
Costs incurred to obtain amendments to the Credit Facility of approximately $410,000 and unamortized costs incurred to obtain the
original Credit Facility totaling $466,000 have been deferred and are being expensed as additional interest over the five -year term of the Credit
Facility. In connection with a previous term loan refinancing, the Company was required to pay an early termination fee of $500,000 , which was
recorded as a loss on debt extinguishment in the accompanying statement of operations for the year ending February 2, 2013 . Additionally, the
Company recorded an additional non-cash interest charge totaling $2.3 million in the first quarter of fiscal 2012 relating to the write-off of
unamortized term loan financing costs.
(10) Shareholder's Equity
Common Stock
The Company currently has authorized 100,000,000 shares of undesignated capital stock, of which 49,844,253 shares were issued and
outstanding as common stock as of February 1, 2014 . The board of directors may establish new classes and series of capital stock by resolution
without shareholder approval; however, approval of GE Equity is required in certain circumstances.
Dividends
The Company has never declared or paid any dividends with respect to its capital stock. Under the terms of the amended and restated
shareholder agreement between the Company and GE Equity, the Company is prohibited from paying dividends on its common stock without
GE Equity’s prior consent. The Company is further restricted from paying dividends on its stock by its Credit Facility.
52
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Warrants
As of February 1, 2014 , the Company had outstanding warrants to purchase 6,000,000 shares of the Company’s common stock at an
exercise price of $0.75 per share issued to GE Equity. The warrants are fully vested and expire ten years from date of grant. The warrants were
issued in connection with the issuance of the Company’s Series B Redeemable Preferred Stock in February 2009.
Stock-Based Compensation
Compensation is recognized for all share-based compensation arrangements by the Company. Stock-based compensation expense for fiscal
2013, fiscal 2012 and fiscal 2011 related to stock option awards was $2,405,000 , $1,682,000 and $2,647,000 , respectively. The Company has
not recorded any income tax benefit from the exercise of stock options due to the uncertainty of realizing income tax benefits in the future.
As of February 1, 2014 , the Company had two omnibus stock plans for which stock awards can be currently granted: the 2011 Omnibus
Incentive Plan that provides for the issuance of up to 6,000,000 shares of the Company's stock and the 2004 Omnibus Stock Plan (as amended
and restated in fiscal 2006) that provides for the issuance of up to 4,000,000 shares of the Company's common stock. The 2001 Omnibus Stock
Plan expired on June 21, 2011. These plans are administered by the human resources and compensation committee of the board of directors and
provide for awards for employees, directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive
awards under the plans. The types of awards that may be granted under these plans include restricted and unrestricted stock, incentive and
nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards. Incentive stock options may be granted to
employees at such exercise prices as the human resources and compensation committee may determine but not less than 100% of the fair market
value of the underlying stock as of the date of grant. No incentive stock option may be granted more than 10 years after the effective date of the
respective plan's inception or be exercisable more than 10 years after the date of grant. Options granted to outside directors are nonstatutory
stock options with an exercise price equal to 100% of the fair market value of the underlying stock as of the date of grant. With the exception of
market-based options, options granted generally vest over three years in the case of employee stock options and vest immediately on the date of
grant in the case of director options, and have contractual terms of 10 years from the date of grant.
The fair value of each time-based vesting option award is estimated on the date of grant using the Black-Scholes option pricing model that
uses assumptions noted in the following table. Expected volatilities are based on the historical volatility of the Company's stock. Expected term
is calculated using the simplified method taking into consideration the option's contractual life and vesting terms. The Company uses the
simplified method in estimating its expected option term because it believes that historical exercise data cannot be accurately relied upon at this
time to provide a reasonable basis for estimating an expected term due to the extreme volatility of its stock price and the resulting
unpredictability of its stock option exercises. The risk-free interest rate for periods within the contractual life of the option is based on the
U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the fair value computations as the Company
has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
Expected volatility
Expected term (in years)
Risk-free interest rate
Market-Based Stock Option Awards
Fiscal 2013
Fiscal 2012
98% - 100% 97% - 99%
5 - 6 years
6 years
1.1% - 2.1% 1.0% - 1.4% 1.3% - 2.7%
Fiscal 2011
88% - 96%
6 years
On October 3, 2012, the Company granted 2,125,000 non-qualified market-based stock options to its executive officers as part of the
Company's long-term executive compensation program. The options were granted with an exercise price of $4.00 and each option will become
exercisable in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or
exceeds the following prices: Tranche 1 ( 50% of the shares subject to the option at $6.00 per share); Tranche 2 ( 25% at $8.00 per share); and
Tranche 3 ( 25% at $10.00 per share). On August 14, 2013, 50% of this stock option grant (Tranche 1) vested and as a result, the vesting of the
second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares issued upon the exercise of these
market-based stock options (after shares are potentially withheld to cover the exercise price and applicable withholding taxes) may not be sold
for a period of one year from the date of exercise. As of February 1, 2014 , all 2,125,000 market-based stock option awards were outstanding.
The total grant date fair value was estimated to be $1,998,000 and is being amortized over the derived service periods for each tranche. Grant
date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which
included a weighted average risk-free interest rate of 0.38% , a weighted average expected life of 3.3 years and an implied volatility of 78% and
were as follows for each tranche:
53
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Tranche 1 ($6.00/share)
Tranche 2 ($8.00/share)
Tranche 3 ($10.00/share)
Fair Value
(Per Share)
$0.93
$0.95
$0.95
Derived Service Period
15 months
20 months
24 months
A summary of the status of the Company’s stock option activity as of February 1, 2014 and changes during the year then ended is as
follows:
Balance outstanding,
February 2, 2013
Granted
Exercised
Forfeited or canceled
Balance outstanding,
February 1, 2014
Options Exercisable at:
February 1, 2014
February 2, 2013
January 28, 2012
2011
Incentive
Stock
Option
Plan
Weighted
Average
Exercise
Price
2004
Incentive
Stock
Option
Plan
Weighted
Average
Exercise
Price
2001
Incentive
Stock
Option
Plan
Weighted
Average
Exercise
Price
Other Non-
Qualified
Stock
Options
Weighted
Average
Exercise
Price
2,500,000 $
591,000 $
(8,000 ) $
— $
3.73
5.17
1.97
—
2,098,000 $
6.23
50,000 $
3.73
(42,000 ) $
2.14
(2,000 ) $ 10.41
1,169,000 $
— $
(40,000 ) $
(8,000 ) $
5.88
—
1.92
2.95
525,000 $
— $
(25,000 ) $
— $
4.12
—
1.69
—
3,083,000 $
4.03
2,104,000 $
6.25
1,121,000 $
6.05
500,000 $
4.24
1,229,000 $
50,000 $
— $
3.78
2.29
—
2,037,000 $
1,965,000 $
2,015,000 $
6.21
6.14
6.18
1,121,000 $
1,151,000 $
1,029,000 $
6.05
5.69
6.35
397,000 $
363,000 $
143,000 $
4.11
3.90
3.60
The following table summarizes information regarding stock options outstanding at February 1, 2014 :
Option Type
2011 Incentive:
2004 Incentive:
2001 Incentive:
Non-Qualified:
Number of
Shares
3,083,000 $
2,104,000 $
1,121,000 $
500,000 $
Options Outstanding
Weighted
Average
Remaining
Contractual
Life
(Years)
Weighted
Average
Exercise
Price
4.03
6.25
6.05
4.24
7.4
4.9
4.5
6.4
Aggregate
Intrinsic
Value
$ 6,597,000
$ 2,793,000
$ 1,475,000
981,000
$
Options Vested or Expected to Vest
Weighted
Average
Exercise
Price
Weighted
Average
Remaining
Contractual
Life
(Years)
3.76
6.25
6.05
4.23
8.8
4.9
4.5
6.4
Aggregate
Intrinsic
Value
$ 6,208,000
$ 2,793,000
$ 1,475,000
965,000
$
Number of
Shares
2,580,000 $
2,097,000 $
1,121,000 $
490,000 $
The weighted average grant-date fair value of options granted in fiscal 2013, fiscal 2012 and fiscal 2011 was $3.96 , $1.03 and $4.31 ,
respectively. The total intrinsic value of options exercised during fiscal 2013, fiscal 2012 and fiscal 2011 was $469,000 , $146,000 and
$1,856,000 , respectively. As of February 1, 2014 , total unrecognized compensation cost related to stock options was $2,898,000 and is
expected to be recognized over a weighted average period of approximately 1.3 year.
Stock Option Tax Benefit
The exercise of certain stock options granted under the Company’s stock option plans give rise to compensation, which is includible in the
taxable income of the applicable employees and deductible by the Company for federal and state income tax purposes. Such compensation
results from increases in the fair market value of the Company’s common stock subsequent to the date of grant of the applicable exercised stock
options and these increases are not recognized as an expense for financial accounting purposes, as the options were originally granted at the fair
market value of the Company’s common stock on the date of grant. The related tax benefits will be recorded as additional paid-in capital if and
when realized, and totaled $174,000 , $52,000 and $691,000 in fiscal 2013, fiscal 2012 and fiscal 2011 , respectively. The Company has not
recorded any income tax benefit from the exercise of stock options through paid in capital in these fiscal years, due to the uncertainty of realizing
income tax benefits in the future. These benefits are expected to be recorded in the applicable future periods.
54
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Restricted Stock
Compensation expense recorded in fiscal 2013, fiscal 2012 and fiscal 2011 relating to restricted stock grants was $812,000 , $1,575,000
and $2,360,000 , respectively. As of February 1, 2014 , there was $2,455,000 of total unrecognized compensation cost related to non-vested
restricted stock granted. That cost is expected to be recognized over a weighted average period of 1.5 years. The total fair value of restricted
stock vested during fiscal 2013, fiscal 2012 and fiscal 2011 was $2,800,000 , $874,000 and $316,000 , respectively.
On November 25, 2013, the Company granted a total of 436,000 shares of restricted stock to certain key employees as part of the
Company's long-term incentive program. The restricted stock will vest in three equal annual installments beginning November 25, 2014. The
aggregate market value of the restricted stock at the date of the award was $2,426,000 and is being amortized as compensation expense over the
three -year vesting period.
During the first half of fiscal 2013, the Company granted a total of 44,000 shares of restricted stock to six non-management board members
as part of the Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next
annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was
$228,000 and is being amortized as director compensation expense over the twelve -month vesting period.
On October 3, 2012, the Company granted 300,000 shares of market-based restricted stock to certain key employees as part of the
Company's long-term incentive program. Each restricted stock award will vest in three tranches, as follows, on the dates when the Company's
average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 ( 50% of the shares subject to the
award at $6.00 per share); Tranche 2 ( 25% at $8.00 per share); and Tranche 3 ( 25% at $10.00 per share). On August 14, 2013, 50% of this
restricted stock grant (Tranche 1) vested and as a result, the vesting of the second and third tranches can occur any time on or before the fifth
anniversary of the grant date. Net shares received upon the vesting of these market-based stock restricted awards (after shares are potentially
withheld to cover applicable withholding taxes) may not be sold for a period of one year from the date of vesting. As of February 1, 2014 ,
150,000 market-based restricted stock awards were outstanding. The total grant date fair value was estimated to be $425,000 and is being
amortized over the derived service periods for each tranche.
Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on
assumptions, which included a weighted average risk-free interest rate of 0.32% , a weighted average expected life of 2.8 years and an implied
volatility of 78% and were as follows for each tranche:
Tranche 1 ($6.00/share)
Tranche 2 ($8.00/share)
Tranche 3 ($10.00/share)
Fair Value
(Per Share)
$1.48
$1.39
$1.31
Derived Service
Period
15 months
20 months
24 months
On June 13, 2012, the Company granted a total of 50,000 shares of restricted stock to five non-management board members as part of the
Company's annual director compensation program. These restricted stock awards vested on June 18, 2013. The aggregate market value of the
restricted stock at the date of the award was $85,000 and was amortized as director compensation expense over the twelve-month vesting period.
A summary of the status of the Company’s non-vested restricted stock activity as of February 1, 2014 and changes during the twelve-
month period then ended is as follows:
Non-vested outstanding, February 2, 2013
Granted
Vested
Forfeited
Non-vested outstanding, February 1, 2014
55
Weighted
Average
Grant Date
Fair Value
$3.00
$5.53
$3.49
$1.96
$4.49
Shares
772,000
480,000
(588,000 )
(23,000 )
641,000
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
(11) Business Segments and Sales by Product Group
The Company has only one reporting segment, which encompasses multichannel electronic retailing. The Company markets, sells and
distributes its products to consumers primarily through its electronic multichannel mediums of television and internet website ShopHQ.com. The
Company's multichannel electronic television shopping and internet online operations have similar economic characteristics with respect to
products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the
Company believes that its television shopping program is a key driver of traffic to the ShopHQ website whereby many of the internet sales
originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made to
customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.
Information on net sales by significant product groups are as follows (in thousands):
Jewelry & Watches
Home & Consumer Electronics
Beauty, Health & Fitness
Fashion & Accessories
All other (primarily shipping & handling revenue)
Total
(12) Income Taxes
For the Years Ended
February 1,
2014
February 2,
2013
January 28,
2012
$
$
253,359 $
193,601
75,132
62,465
55,932
640,489 $
282,275 $
146,838
73,247
42,240
42,220
586,820 $
272,689
146,917
61,160
34,947
42,681
558,394
The Company records deferred taxes for differences between the financial reporting and income tax bases of assets and liabilities,
computed in accordance with tax laws in effect at that time. The deferred taxes related to such differences as of February 1, 2014 and February 2,
2013 were as follows (in thousands):
Accruals and reserves not currently deductible for tax purposes
Inventory capitalization
Differences in depreciation lives and methods
Differences in basis of intangible assets
Differences in investments and other items
Net operating loss carryforwards
Valuation allowance
Net deferred tax liability
The provision from income taxes consisted of the following (in thousands):
February 1,
2014
February 2,
2013
$
5,066 $
966
2,811
(1,180 )
(141 )
113,229
(121,909 )
$
(1,158 ) $
5,365
719
2,885
(392 )
442
111,276
(120,295 )
—
Current
Deferred
For the Years Ended
February 1,
2014
February 2,
2013
January 29,
2011
$
$
(15 ) $
(1,158 )
(1,173 ) $
(20 ) $
—
(20 ) $
(84 )
—
(84 )
56
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
A reconciliation of the statutory tax rates to the Company’s effective tax rate is as follows:
Taxes at federal statutory rates
State income taxes, net of federal tax benefit
Non-cash stock option vesting expense
Non-deductible interest
Non-deductible loss on debt extinguishment
Other
FCC license deferred tax liability
Valuation allowance and NOL carryforward benefits
Effective tax rate
For the Years Ended
February 1,
2014
February 2,
2013
January 29,
2011
35.0 %
(5.3 )
(43.3 )
—
—
(0.6 )
(81.5 )
8.4
(87.3 )%
35.0 %
1.8
(3.8 )
—
—
0.1
—
(33.2 )
(0.1 )%
35.0 %
0.4
(0.9 )
(1.2 )
(18.7 )
0.1
—
(14.9 )
(0.2 )%
Based on the Company’s recent history of losses, the Company has recorded a full valuation allowance for its net deferred tax assets as of
February 1, 2014 and February 2, 2013 in accordance with GAAP, which places primary importance on the Company’s most recent operating
results when assessing the need for a valuation allowance. The ultimate realization of these deferred tax assets depends on the ability of the
Company to generate sufficient taxable income in the future, as well as the timing of such income. The Company intends to maintain a full
valuation allowance for its net deferred tax assets until sufficient positive evidence exists to support reversal of the allowance. As of February 1,
2014 , the Company has federal net operating loss carryforwards (NOL's) of approximately $304 million and state NOL's of approximately $140
million which are available to offset future taxable income. The Company's federal NOLs expire in varying amounts each year from 2023
through 2034 in accordance with applicable federal tax regulations and the timing of when the NOLs were incurred. During the first quarter of
fiscal 2011, the Company had a change in ownership (as defined in Section 382 of the Internal Revenue Code) as a result of the issuance of
common stock coupled with the redemption of all the Series B preferred stock held by GE Equity. Sections 382 and 383 limit the annual
utilization of certain tax attributes, including NOL carryforwards incurred prior to a change in ownership. The limitations imposed by Sections
382 and 383 are not expected to impair the Company's ability to fully realize its NOL's; however, the annual usage of NOL's incurred prior to the
change in ownership will be limited.
For the year ended February 1, 2014 , the income tax provision included a non-cash tax charge of approximately $1,158,000 relating to
changes in the Company's long-term deferred tax liability related to the tax amortization of the Company's indefinite-lived intangible FCC
license asset that is not available to offset existing deferred tax assets in determining changes to the Company's income tax valuation allowance.
As of February 1, 2014 and February 2, 2013 , there were no unrecognized tax benefits for uncertain tax positions. Accordingly, a tabular
reconciliation from beginning to ending periods is not provided. Further, to date, there have been no interest or penalties charged or accrued in
relation to unrecognized tax benefits. The Company will classify any future interest and penalties as a component of income tax expense if
incurred. The Company does not anticipate that the amount of unrecognized tax benefits will change significantly in the next twelve months.
The Company is subject to U.S. federal income taxation and the taxing authorities of various states. The Company’s tax years for 2010,
2011, and 2012 are currently subject to examination by taxing authorities. With limited exceptions, the Company is no longer subject to
U.S. federal, state, or local examinations by tax authorities for years before 2010.
(13) Commitments and Contingencies
Cable and Satellite Affiliation Agreements
As of February 1, 2014 , the Company has entered into affiliation agreements that represent approximately 1,722 cable systems along with
the satellite companies DIRECTV and DISH that require each to offer the Company’s television shopping programming on a full-time basis over
their systems. The terms of the affiliation agreements typically range from one to five years. During the fiscal year, certain agreements with
cable, satellite or other distributors may expire. Under certain circumstances, the television operators or the Company may cancel the agreements
prior to their expiration. Additionally, the Company may elect not to renew distribution agreements whose terms result in sub-standard or
negative contribution margins. The affiliation agreements generally provide that the Company will pay each operator a monthly access fee and in
some cases a marketing support payment based on the number of homes receiving the Company's programming. For fiscal 2013, fiscal 2012 and
fiscal 2011 ,
57
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
respectively, the Company expensed approximately $92,473,000 , $110,984,000 and $106,658,000 under these affiliation agreements.
Over the past years, each of the material cable and satellite distribution agreements up for renewal has been renegotiated and renewed with
no reduction to the Company’s distribution footprint. Failure to maintain the cable agreements covering a material portion of the Company’s
existing cable households on acceptable financial and other terms could adversely affect future growth, sales revenues and earnings unless the
Company is able to arrange for alternative means of broadly distributing its television programming. Cable operators serving a large majority of
cable households offer cable programming on a digital basis. The use of digital compression technology provides cable companies with greater
channel capacity. While greater channel capacity increases the opportunity for distribution and, in some cases, reduces access fees paid by us, it
also may adversely impact the Company's ability to compete for television viewers to the extent it results in less desirable channel positioning
for us, placement of the Company's programming in separate programming tiers, the broadcast of additional competitive channels or viewer
fragmentation due to a greater number of programming alternatives.
The Company has entered into, and will continue to enter into, affiliation agreements with other television operators providing for full- or
part-time carriage of the Company’s television shopping programming.
Future cable and satellite affiliation cash commitments at February 1, 2014 are as follows:
Fiscal Year
2014
2015
2016
2017
2018 and thereafter
Employment Agreements
Amount
$ 100,066,000
66,189,000
981,000
—
—
The Company has entered into employment agreements with its on-air hosts and the chief executive officer of the Company with original
terms of 12 months . These agreements specify, among other things, the term and duties of employment, compensation and benefits, termination
of employment (including for cause, which would reduce the Company’s total obligation under these agreements), severance payments and non-
disclosure and non-compete restrictions. The aggregate commitment for future base compensation at February 1, 2014 was approximately
$2,846,000 .
The Company has established internal guidelines regarding severance for its senior executive officers whereby up to 12 months of base
salary could become payable in the event of terminations without cause only under specified circumstances. Senior executive officers are also
eligible for 12 months of base salary in the event of a change in control under specified circumstances. The chief executive officer’s employment
agreement provides for 12 months of base salary and his target bonus payment in the event of termination without cause and 24 months of base
salary for change of control severance under specified circumstances.
Operating Lease Commitments
The Company leases certain property and equipment under non-cancelable operating lease agreements. Property and equipment covered
by such operating lease agreements include offices and warehousing facilities at subsidiary locations, satellite transponder, office equipment and
certain tower site locations.
Future minimum lease payments at February 1, 2014 are as follows:
Future Minimum Lease Payments:
2014
2015
2016
2017
2018 and thereafter
Amount
$ 1,941,000
1,428,000
793,000
113,000
—
Total rent expense under such agreements was approximately $2,015,000 in fiscal 2013 , $1,715,000 in fiscal 2012 and $1,706,000 in
fiscal 2011 .
58
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Capital Lease Commitments
The Company leases certain computer equipment and software licenses under noncancelable capital leases and includes these assets in
property and equipment in the accompanying consolidated balance sheets. The capitalized cost of leased assets was approximately $155,000 at
February 1, 2014 . The Company did not have capital leases recorded during fiscal 2012 .
Future minimum lease payments for assets under capital leases at February 1, 2014 are as follows:
Future Minimum Lease Payments:
2014
2015
2016
2017
2018 and thereafter
Total minimum lease payments
Less: Amounts representing interest
Less: Current portion
Long-term capital lease obligation
Retirement and Savings Plan
Amount
$
$
55,000
55,000
36,000
—
—
146,000
(7,000 )
139,000
(55,000 )
84,000
The Company maintains a qualified 401(k) retirement savings plan covering substantially all employees. The plan allows the Company’s
employees to make voluntary contributions to the plan. The Company’s contribution, if any, is determined annually at the discretion of the board
of directors. Starting in fiscal 2013 , the Company elected to make matching contributions to the plan and matched $0.50 for every $1.00
contributed by eligible participants up to a maximum of 6% of eligible compensation. Company plan contributions totaling approximately
$921,000 were accrued during fiscal 2013 and were made to the plan in February 2014. During fiscal 2012 and fiscal 2011, the Company did not
make any matching contributions to the plan.
(14) Litigation
The Company is involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of
management, the claims and suits individually and in the aggregate will not have a material adverse effect on the Company’s operations or
consolidated financial statements.
(15) Supplemental Cash Flow Information
Supplemental cash flow information and noncash investing and financing activities were as follows:
Supplemental Cash Flow Information:
Interest paid
Income taxes paid
Supplemental non-cash investing and financing activities:
Common stock purchase warrants forfeited
Deferred issuance costs included in accrued liabilities
Property and equipment purchases included in accounts payable
Issuance of 689,655 shares of common stock for license agreement
Intangible asset purchase included in accrued liabilities
59
For the Years Ended
February 1, 2014 February 2, 2013 January 28, 2012
$
$
$
$
$
$
$
1,259,000 $
16,000 $
1,959,000 $
27,000 $
3,320,000
98,000
— $
20,000 $
521,000 $
— $
— $
34,000 $
— $
48,000 $
— $
2,830,000 $
35,000
53,000
156,000
4,166,000
—
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
(16) Relationship with NBCU, Comcast and GE Equity
Alliance with GE Equity and NBCU
In March 1999, the Company entered into an alliance with GE Equity and NBCUniversal Media, LLC ("NBCU"), pursuant to which the
Company issued Series A redeemable convertible preferred stock and common stock warrants, and entered into a shareholder agreement, a
registration rights agreement, a distribution and marketing agreement and, the following year, a trademark license agreement. On February 25,
2009, the Company entered into an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of
the Company’s Series A preferred stock for (i) 4,929,266 shares of the Company’s Series B redeemable preferred stock, (ii) a warrant to
purchase up to 6,000,000 shares of the Company’s common stock at an exercise price of $0.75 per share and (iii) a cash payment in the amount
of $3.4 million . In connection with the exchange, the parties also amended and restated the 1999 shareholder agreement and registration rights
agreement. The outstanding agreements with GE Equity and NBCU are described in more detail below.
The shares of Series B redeemable preferred stock were redeemable by the Company at any time for an initial redemption amount of $40.9
million , plus accrued dividends at a base annual rate of 12% , subject to adjustment. In addition, the Series B preferred stock provided GE
Equity with class voting rights and the rights to designate members of the Company's board of directors. In April 2011, the Company redeemed
all of the outstanding Series B preferred stock for $40.9 million and paid accrued dividends of $6.4 million .
Relationship with GE Equity, Comcast and NBCU
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity, whose common equity was initially beneficially
owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In
March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in
February 2013. As of February 1, 2014 , the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to
6,000,000 shares of common stock, and the direct ownership of NBCU in the Company consists of 7,141,849 shares of common stock. The
Company has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with
other cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so
long as GE Equity is entitled to appoint two members of the Company's board of directors, NBCU will be entitled to retain a board seat provided
that NBCU beneficially owns at least 5% of the Company's adjusted outstanding common stock (as computed under the amended and restated
shareholders agreement described below). Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to the Company's
adoption of any shareholders rights plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares
of the Company's voting stock or taking any action that would result in NBCU being deemed to be in violation of the Federal Communications
Commission multiple ownership regulations.
NBCU Trademark License Agreement
On November 16, 2000, the Company entered into a trademark license agreement with NBCU pursuant to which NBCU granted it an
exclusive, worldwide license for a term of ten years to use certain NBCU trademarks, service marks and domain names to rebrand the
Company’s business and corporate name and website. The Company subsequently selected the names ShopNBC and ShopNBC.com.
On May 16, 2011, the Company issued 689,655 shares of the Company's common stock to NBCU as consideration for a one-year
extension of the same trademark license agreement. Shares issued were valued at $6.04 per share, representing the fair market value of the
Company's stock on the date of issuance.
On May 11, 2012, the Company amended its trademark license agreement for the use of the ShopNBC brand name with NBCU, extending
the term of the license agreement through January 31, 2014. As consideration for the amendment, the Company paid NBCU $4,000,000 upon
execution of the amendment and paid an additional $2,830,000 on May 15, 2013.
The license agreement expired on its own terms on January 31, 2014. The Company is now using the brand name ShopHQ (a registered
trademark) and ShopHQ.com.
Amended and Restated Shareholder Agreement
On February 25, 2009, the Company entered into an amended and restated shareholder agreement with GE Equity and NBCU, which
provides for certain corporate governance and standstill matters. The amended and restated shareholder agreement provides that GE Equity is
entitled to designate nominees for three members of the Company’s board of directors so long as the
60
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
aggregate beneficial ownership of GE Equity and NBCU (and their affiliates) is at least equal to 50% of their beneficial ownership as of
February 25, 2009 (i.e., beneficial ownership of approximately 8.75 million common shares, including for such purpose, shares of the
Company's common stock issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of the Company's common stock), and two
members of the Company's board of directors so long as their aggregate beneficial ownership is at least 10% of the shares of "adjusted
outstanding common stock," as defined in the amended and restated shareholder agreement. In addition, the amended and restated shareholder
agreement provides that GE Equity may designate any of its director-designees to be an observer of the audit, human resources and
compensation, and corporate governance and nominating committees of the Company's board of directors.
The amended and restated shareholder agreement requires the consent of GE Equity prior to the Company (i) exceeding certain thresholds
relating to the issuance of securities, the payment of dividends, the repurchase or redemption of common stock, acquisitions (including
investments and joint ventures) or dispositions, and the incurrence of debt; (ii) entering into any business different than what the Company and
its subsidiaries are currently engaged; and (iii) amending the Company’s articles of incorporation to adversely affect GE Equity and NBCU (or
their affiliates); provided, however, that these restrictions will no longer apply when both (1) GE Equity is no longer entitled to designate three
director nominees and (2) GE Equity and NBCU no longer hold any Series B preferred stock. The Company is also prohibited from taking any
action that would cause any ownership interest by the Company in television broadcast stations from being attributable to GE Equity, NBCU or
their affiliates.
The amended and restated shareholder agreement further provides that during the "standstill period" (as defined in the amended and
restated shareholder agreement), subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) making any asset/business
purchases from the Company in excess of 10% of the total fair market value of the Company’s assets; (ii) increasing their beneficial ownership
above 39.9% of the Company's shares, treating as outstanding and actually owned for such purpose shares of the Company's common stock
issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of the Company's common stock; (iii) making or in any way
participating in any solicitation of proxies; (iv) depositing any securities of the Company in a voting trust; (v) forming, joining or in any way
becoming a member of a "13D Group" with respect to any voting securities of the Company; (vi) arranging any financing for, or providing any
financing commitment specifically for, the purchase of any voting securities of the Company; or (vii) otherwise acting, whether alone or in
concert with others, to seek to propose to the Company any tender or exchange offer, merger, business combination, restructuring, liquidation,
recapitalization or similar transaction involving the Company, or nominating any person as a director of the Company who is not nominated by
the then incumbent directors, or proposing any matter to be voted upon by the Company’s shareholders. If, during the standstill period, any
inquiry has been made regarding a "takeover transaction" or "change in control," each as defined in the amended and restated shareholder
agreement, that has not been rejected by the Company’s board of directors, or the Company’s board of directors pursues such a transaction, or
engages in negotiations or provides information to a third party and the board of directors has not resolved to terminate such discussions, then
GE Equity or NBCU may propose to the Company a tender offer or business combination proposal.
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted outstanding shares of common
stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any securities of the Company except for transfers: (i) to certain
affiliates who agree to be bound by the provisions of the amended and restated shareholder agreement, (ii) that have been consented to by the
Company, (iii) subject to certain exceptions, pursuant to a third-party tender offer, (iv) pursuant to a merger, consolidation or reorganization to
which the Company is a party, (v) in an underwritten public offering pursuant to an effective registration statement, (vi) pursuant to Rule 144 of
the Securities Act of 1933, or (vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any
transfer pursuant to clause (v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other
person acquiring, after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that person’s affiliates, of more
than 10% (or 20% in the case of a transfer by NBCU) of the adjusted outstanding shares of the common stock, as determined in accordance with
the amended and restated shareholder agreement.
The standstill period will terminate on the earliest to occur of (i) the ten -year anniversary of the amended and restated shareholder
agreement, (ii) the Company entering into an agreement that would result in a "change in control" (subject to reinstatement), (iii) an actual
"change in control" (subject to reinstatement), (iv) a third-party tender offer (subject to reinstatement), or (v) six months after GE Equity can no
longer designate any nominees to the Company’s board of directors. Following the expiration of the standstill period pursuant to clause (i) above
and two years in the case of clause (v) above, GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of the Company’s
adjusted outstanding shares of common stock, except pursuant to issuances or exercises of any warrants or pursuant to a 100% tender offer for
the Company.
61
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)
Registration Rights Agreement
On February 25, 2009, the Company entered into an amended and restated registration rights agreement providing GE Equity, NBCU and
their affiliates and any transferees and assigns, an aggregate of four demand registrations and unlimited piggy-back registration rights. In
addition, NBCU was subsequently granted one additional demand registration right pursuant to the second amendment of the NBCU trademark
license agreement.
(17) Related Party Transactions
Relationship with Creative Commerce and International Commerce
The Company entered into marketing agreements with Creative Commerce and its subsidiary, International Commerce Agency, LLC
("International Commerce"), under which Creative Commerce and International Commerce agreed to provide vendor sourcing and retailing
consulting services to the Company. Edwin Garrubbo, who was formerly a member of the Company's board of directors, is the majority owner
of both Creative Commerce and International Commerce. The Company paid Creative Commerce and International Commerce approximately
$988,000 , $752,000 and $1,384,000 for the years ended February 1, 2014 , February 2, 2013 and January 28, 2012 , respectively, relating to
these services. Mr. Garrubbo has not been a director of the Company since June 13, 2012.
Relationship with GE Equity and NBCU
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which
GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and 49% by GE.
As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49%
common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013. As of February 1, 2014 , the
direct equity ownership of GE Equity in the Company consists of warrants to purchase up to 6,000,000 shares of common stock and the direct
ownership of NBCU in the Company consists of 7,141,849 shares of common stock. The Company has a significant cable distribution
agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so
long as GE Equity is entitled to appoint two members of the Company's board of directors, NBCU will be entitled to retain a board seat provided
that NBCU beneficially owns at least 5% of the Company's adjusted outstanding common stock. Furthermore, GE agreed to obtain the consent
of NBCU prior to consenting to he Company's adoption of any shareholders right plan or certain other actions that would impede or restrict the
ability of NBCU to acquire or dispose of shares of t he Company's voting stock or taking any action that would result in NBCU being deemed to
be in violation of the Federal Communications Commission multiple ownership regulations. For additional information regarding the Company's
arrangements with Comcast, GE, GE Equity and NBCU, see the Company's definitive Proxy Statement on Schedule 14A, filed with the SEC on
May 9, 2013.
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None
Item 9A. Controls and Procedures
Disclosure Controls and Procedures
As of the end of the period covered by this report, management conducted an evaluation, under the supervision and with the participation
of our chief executive officer and chief financial officer of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15
(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the "Exchange Act")). Based on this evaluation, the chief executive officer and
chief financial officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by
us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in
Securities and Exchange Commission's rules and forms, and to ensure that information required to be disclosed by us in the reports we file or
submit under the Exchange Act is accumulated and communicated to management, including our principal executive and principal financial
officers, as appropriate to allow timely decisions regarding required disclosures.
62
Table of Contents
MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
The management of ValueVision Media, Inc. is responsible for establishing and maintaining adequate internal control over financial
reporting as defined in Rules 13a-15(f) under the Securities Exchange Act 1934. Our company’s internal control system was designed to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles.
All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be
effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Because of its inherent
limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness
to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.
Management assessed the effectiveness of our company’s internal control over financial reporting as of February 1, 2014 . In making this
assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal
Control — Integrated Framework (1992).
Based on management’s evaluation under the framework in Internal Control — Integrated Framework (1992), management concluded that
our internal control over financial reporting was effective as of February 1, 2014 .
Our independent registered public accounting firm, Deloitte & Touche LLP, has issued an attestation report on our company’s internal
control over financial reporting as of February 1, 2014 . The Deloitte & Touche LLP attestation report is set forth below.
/s/ KEITH R. STEWART
Keith R. Stewart
Chief Executive Officer
(Principal Executive Officer)
/s/ WILLIAM MCGRATH
William McGrath
Executive Vice President, Chief Financial Officer
(Principal Financial Officer)
March 28, 2014
Changes in Internal Controls over Financial Reporting
Management, with the participation of the chief executive officer and chief financial officer, performed an evaluation as to whether any
change in the internal controls over financial reporting (as defined in Rules 13a-15 and 15d-15 under the Securities Exchange Act of 1934)
occurred during the year ended February 1, 2014 . Based on that evaluation, the chief executive officer and chief financial officer concluded that
no change occurred in the internal controls over financial reporting during the period covered by this report that materially affected, or is
reasonably likely to materially affect, the internal controls over financial reporting.
63
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
Eden Prairie, Minnesota
We have audited the internal control over financial reporting of ValueVision Media, Inc. and subsidiaries (the "Company") as of February 1,
2014, based on criteria established in Internal Control - Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of
the Treadway Commission. The Company's management is responsible for maintaining effective internal control over financial reporting and for
its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Annual Report on
Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting
based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards
require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was
maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk
that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our
opinion.
A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's principal executive
and principal financial officers, or persons performing similar functions, and effected by the company's Board of directors, management, and
other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes
those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions
and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation
of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the
financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management
override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any
evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of February 1, 2014, based
on the criteria established in Internal Control - Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the
Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated
financial statements and financial statement schedule as of and for the year ended February 1, 2014 of the Company and our report dated
March 28, 2014 expressed an unqualified opinion on those consolidated financial statements and financial statement schedule.
Minneapolis, Minnesota
March 28, 2014
/s/ DELOITTE & TOUCHE LLP
64
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Item 9B. Other Information
None.
65
Table of Contents
PART III
Item 10. Directors, Executive Officers and Corporate Governance
Information in response to this item with respect to certain information relating to our executive officers is contained in Item 1 under the
heading "Executive Officers of the Registrant" and with respect to other information relating to our executive officers and directors and our audit
and other committees is incorporated herein by reference to the sections titled "Proposal 1 — Election of Directors," "Corporate Governance"
and "Section 16(a) Beneficial Ownership Reporting Compliance" in our definitive proxy statement to be filed pursuant to Regulation 14A within
120 days after the end of the fiscal year covered by this Form 10-K.
Code of Business Conduct and Ethics
We have adopted a code of business conduct and ethics applicable to all of our directors and employees, including our principal executive
officer, principal financial officer, principal accounting officer, controller and other employees performing similar functions. A copy of this code
of business conduct and ethics is available on our website at ShopHQ.com, under "Investor Relations — Business Ethics Policy." In addition, we
have adopted a code of ethics policy for our senior financial management; this policy is also available on our website at ShopHQ.com, under
"Investor Relations — Code of Ethics Policy for Chief Executive and Senior Financial Officers."
We intend to satisfy the disclosure requirements under Form 8-K regarding an amendment to, or waiver from, a provision of our code of
business conduct and ethics by posting such information on our website at the address specified above.
Item 11. Executive Compensation
Information in response to this item is incorporated herein by reference to the sections titled "Director Compensation for Fiscal 2013 ,"
"Executive Compensation" and "Corporate Governance" in our definitive proxy statement to be filed pursuant to Regulation 14A within
120 days after the end of the fiscal year covered by this Form 10-K.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Information in response to this item is incorporated herein by reference to the section titled "Security Ownership of Principal Shareholders
and Management" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year
covered by this Form 10-K.
Item 13. Certain Relationships and Related Transactions, and Director Independence
Information in response to this item is incorporated herein by reference to the section titled "Certain Transactions" and "Corporate
Governance" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by
this Form 10-K.
Item 14. Principal Accountant Fees and Services
Information in response to this item is incorporated herein by reference to the section titled "Proposal 2 — Ratification of the Independent
Registered Public Accounting Firm" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the
fiscal year covered by this Form 10-K.
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PART IV
Item 15. Exhibits and Financial Statement Schedule
1. Financial Statements
• Report of Independent Registered Public Accounting Firm
• Consolidated Balance Sheets as of February 1, 2014 and February 2, 2013
• Consolidated Statements of Operations for the Years Ended February 1, 2014 , February 2, 2013 and January 28, 2012
• Consolidated Statements of Shareholders’ Equity for the Years Ended February 1, 2014 , February 2, 2013 and January 28,
2012
• Consolidated Statements of Cash Flows for the Years Ended February 1, 2014 , February 2, 2013 , and January 28, 2012
• Notes to Consolidated Financial Statements
2. Financial Statement Schedule
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS
Column B
Column C
Additions
Balances at
Charged to
Beginning of
Year
Costs and
Expenses
Column D
Deductions
Column E
Balance at
End of Year
$
$
$
$
$
$
6,214,000
5,854,000
12,762,000
70,620,000
(12,530,000 ) (1) $
(71,580,000 ) (2) $
6,446,000
4,894,000
5,638,000
4,544,000
11,792,000
64,497,000
(11,216,000 ) (1) $
(63,187,000 ) (2) $
6,214,000
5,854,000
5,643,000
4,522,000
11,876,000
64,503,000
(11,881,000 ) (1) $
(64,481,000 ) (2) $
5,638,000
4,544,000
Column A
For the year ended February 1, 2014:
Allowance for doubtful accounts
Reserve for returns
For the year ended February 2, 2013:
Allowance for doubtful accounts
Reserve for returns
For the year ended January 28, 2012:
Allowance for doubtful accounts
Reserve for returns
_______________________________________
Write off of uncollectible receivables, net of recoveries.
(1)
(2) Refunds or credits on products returned.
3. Exhibits
The exhibits filed with this report are set forth on the exhibit index filed as a part of this report immediately following the signatures to this
report.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized on March 28, 2014
VALUEVISION MEDIA, INC.
(Registrant)
By: /s/ KEITH R. STEWART
Keith R. Stewart
Chief Executive Officer
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Each of the undersigned hereby appoints Keith R. Stewart and William McGrath, and each of them (with full power to act alone), as
attorneys and agents for the undersigned, with full power of substitution, for and in the name, place and stead of the undersigned, to sign and file
with the Securities and Exchange Commission under the Securities Act of 1934, any and all amendments and exhibits to this annual report on
Form 10-K and any and all applications, instruments, and other documents to be filed with the Securities and Exchange Commission pertaining
to this annual report on Form 10-K or any amendments thereto, with full power and authority to do and perform any and all acts and things
whatsoever requisite and necessary or desirable. Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
below by the following persons on behalf of the registrant and in the capacities indicated on March 28, 2014 .
Name
Title
/s/ KEITH R. STEWART
Keith R. Stewart
/s/ WILLIAM MCGRATH
William McGrath
/s/ RANDY S. RONNING
Randy S. Ronning
/s/ JILL BOTWAY
Jill Botway
/s/ JOHN D. BUCK
John D. Buck
/s/ WILLIAM EVANS
William Evans
/s/ LANDEL C. HOBBS
Landel C. Hobbs
/s/ SEAN ORR
Sean Orr
/s/ LOWELL W. ROBINSON
Lowell W. Robinson
Chief Executive Officer and Director
(Principal Executive Officer)
Executive Vice President, Chief Financial Officer
(Principal Financial Officer)
Chairman of the Board
Director
Director
Director
Director
Director
Director
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EXHIBIT INDEX
Description
Exhibit No.
3.1
3.2
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
10.10
10.11
10.12
10.13
10.14
10.15
Articles of Incorporation, as amended
Amended and Restated By-Laws, as amended through September 21, 2010
2001 Omnibus Stock Plan of the Registrant
Amendment No. 1 to the 2001 Omnibus Stock Plan of the Registrant
Form of Incentive Stock Option Agreement under the 2001 Omnibus Stock Plan of
the Registrant
Form of Nonstatutory Stock Option Agreement under the 2001 Omnibus Stock Plan
of the Registrant
Amended and Restated 2004 Omnibus Stock Plan
Form of Stock Option Agreement (Employees) under 2004 Omnibus Stock Plan
Form of Stock Option Agreement (Executive Officers) under 2004 Omnibus Stock
Plan
Form of Stock Option Agreement (Executive Officers) under 2004 Omnibus Stock
Plan
Form of Stock Option Agreement (Directors - Annual Grant) under 2004 Omnibus
Stock Plan
Form of Stock Option Agreement (Directors - Other Grants) under 2004 Omnibus
Stock Plan
Form of Restricted Stock Agreement (Directors) under 2004 Omnibus Stock Plan
2011 Omnibus Incentive Plan of the Registrant
Form of Incentive Stock Option Award Agreement under the 2011 Omnibus Incentive
Plan
Form of Non-Statutory Stock Option Award Agreement under the 2011 Omnibus
Incentive Plan
Form of Performance Stock Option Award Agreement under the 2011 Omnibus
Incentive Plan
Form of Option Agreement between the Registrant and John D. Buck
10.16
10.17 Amended and Restated Employment Agreement between the Registrant and Keith R.
Stewart dated February 19, 2010
10.18 Description of Annual Cash Incentive Plan
10.19 Description of Director Compensation Program
10.20 Amended and Restated Shareholder Agreement dated February 25, 2009 between the
Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.
Common Stock Purchase Warrants issued on February 25, 2009 between the
Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.
10.21
Method of Filing
Incorporated by reference(A)
Incorporated by reference(B)
Incorporated by reference(C)†
Incorporated by reference(D)†
Incorporated by reference(E)†
Incorporated by reference(F)†
Incorporated by reference(G)†
Incorporated by reference(H)†
Incorporated by reference(I)†
Incorporated by reference(J)†
Incorporated by reference(K)†
Incorporated by reference(L)†
Incorporated by reference(M)†
Incorporated by reference (N)†
Incorporated by reference (O)†
Incorporated by reference (P)†
Incorporated by reference(Q)†
Incorporated by reference(R)†
Incorporated by reference(S)†
Filed herewith†
Filed herewith†
Incorporated by reference(T)
Incorporated by reference(U)
10.22 Amended and Restated Registration Rights Agreement dated February 25, 2009
Incorporated by reference(V)
10.23
10.24
10.25
between the Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.
Trademark License Agreement, between NBC Universal, Inc. and the Registrant, as
amended through November 17, 2010
Revolving Credit and Security Agreement dated February 9, 2012 among the
Registrant, as the lead borrower, certain of its subsidiaries party thereto as borrowers,
PNC Bank National Association, as lender and agent.
First Amendment to Revolving Credit and Security Agreement, dated May 1, 2013,
among the Registrant, as the lead borrower, certain of its subsidiaries party thereto as
borrowers, PNC Bank National Association, as lender and agent.
Incorporated by reference(W)
Incorporated by reference(X)
Incorporated by reference(Y)
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10.26
10.27
10.28
21
Second Amendment to Revolving Credit and Security Agreement, dated July 30,
2013, among the Registrant, as the lead borrower, certain of its subsidiaries party
thereto as borrowers, PNC Bank, National Association, as agent for the lenders.
Third Amendment to Revolving Credit and Security Agreement, dated January 31,
2014, among the Registrant, as the lead borrower, certain of its subsidiaries party
thereto as borrowers, PNC Bank National Association, as lender and agent.
Form of Indemnification Agreement with Directors and Officers of the Registrant
Significant Subsidiaries of the Registrant
Incorporated by reference(Z)
Incorporated by reference(AA)
Incorporated by reference(BB)†
Filed herewith
Description
Method of Filing
Exhibit No.
23
24
31.1
31.2
32
Filed herewith
Consent of Independent Registered Public Accounting Firm
Included with signature pages
Powers of Attorney
Filed herewith
Certification of the Chief Executive Officer
Filed herewith
Certification of the Chief Financial Officer
Section 1350 Certification of Chief Executive Officer and Chief Financial Officer Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
101.INS XBRL Instance Document
101.SCH XBRL Taxonomy Extension Schema
101.CAL XBRL Taxonomy Extension Calculation Linkbase
101.DEF XBRL Taxonomy Extension Definition Linkbase
101.LAB XBRL Taxonomy Extension Label Linkbase
101.PRE XBRL Taxonomy Extension Presentation Linkbase
_______________________________________
†
A
B
C
D
E
F
G
H
I
J
K
Management compensatory plan/arrangement.
Incorporated herein by reference to Exhibit 3.1 to the Registrant's Quarterly Report on Form 10-Q dated April 30,
2011 filed on June 7, 2011, File No. 0-20243.
Incorporated herein by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K dated
September 27, 2010, filed on September 27, 2010, File No. 0-20243.
Incorporated herein by reference to Exhibit 99(a) to the Registrant's Registration Statement on Form S-8 filed on
January 25, 2002, File No. 333-81438.
Incorporated herein by reference to Appendix B to the Registrant's Proxy Statement in connection with its annual
meeting of shareholders held on June 20, 2002, filed on May 23, 2002, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.7 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 31, 2003, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.8 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 31, 2003, File No. 0-20243.
Incorporated herein by reference to Annex A to the Registrant's Proxy Statement in connection with its annual
meeting of shareholders held on June 21, 2006, filed on May 23, 2006, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.3 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.4 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
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L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
AA
BB
Incorporated herein by reference to Exhibit 10.5 to the Registrant's Current Report on Form 8-K dated January 14,
2005, filed on January 14, 2005, File No. 0-20243.
Incorporated herein by reference to Exhibit 10 to the Registrant's Current Report on Form 8-K dated June 21,
2006, filed on June 26, 2006, File No. 0-20243.
Incorporated herein by reference to Appendix A to the Registrant's Proxy Statement in connection with its annual
meeting of shareholders held on June 15, 2011, filed on May 5, 2011, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.13 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 28, 2012 and filed on April 5, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.14 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 28, 2012 and filed on April 5, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.13 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 28, 2012, filed on April 5, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated August 25,
2008, filed on August 28, 2008, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated
February 19, 2010, filed on February 23, 2010, File No. 0-20243.
Incorporated herein by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K dated February 25,
2009, filed on February 26, 2009, File No. 0-20243.
Incorporated herein by reference to Exhibit 4.2 to the Registrant's Current Report on Form 8-K dated February 25,
2009, filed on February 26, 2009, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.23 to the Registrant's Current Report on Form 8-K dated February
25, 2009, filed on February 26, 2009, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.25 to the Registrant's Annual Report on Form 10-K for the fiscal
year ended January 29, 2011, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated February
10, 2012, filed on February 10, 2012, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated May 7,
2013, filed on May 7, 2013, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Quarterly Report on Form 10-Q dated
September 6, 2013, filed on September 6, 2013, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated February 5,
2014, filed on February 5, 2014, File No. 0-20243.
Incorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated September
27, 2010, filed on September 27, 2010, File No. 0-20243.
72
Fiscal Year 2014 Annual Cash Incentive Plan of ValueVision Media, Inc.
Exhibit 10.18
Similar to prior years, our board of directors has adopted, upon the recommendation of our compensation committee, an annual cash
incentive plan for fiscal year 2014 that covers executive officers, officers and certain other key employees. The plan is designed to encourage
and reward this group for making decisions that improve performance as measured by Adjusted EBITDA, ending cash and operating expense, as
adjusted. The plan is designed to produce sustained shareholder value by establishing a direct link between these measures and incentive
compensation. This annual incentive to the officers is administered by our compensation committee.
Targets are established annually for the company as a whole and are designed to motivate continuous improvement to achieve payouts at or
above target for the fiscal year. The company's and department's performance determines the amount, if any, of awards earned by each plan
participant, under the annual incentive compensation plan. The awards are based on performance relative to the established target.
For fiscal 2014, a payout is achieved when a defined minimum level of Adjusted EBITDA is reached. Executive officer's cash incentive
opportunity is based on 60% Adjusted EBITDA performance and 20% each for a Cash and Operating Expense performance metric. Officers and
all other key employees' incentive opportunities are based on achieving goals of gross margin dollars and performance measures within the
department in which the employee has responsibility.
Actual incentive payments each year are scalable once the minimum Adjusted EBITDA threshold has been achieved. This annual
performance-based incentive opportunity is established each year as a percentage of the employee's annual base salary and is targeted at
approximately the 50th percentile of our previously determined competitive market with the opportunity to earn more for above-target
performance or less for below-target performance. For fiscal 2014, each senior executive officer is eligible for a target cash incentive opportunity
equal to 50% to 75% of their respective base salary, officers and all other key employees range from 10% to 40% of their respective salary. For a
given year, a payout at 100 percent of target annual incentive compensation is achieved when company performance achieves the performance
measures. Actual incentive payments for 2014 could range from 50 to 250 percent of the targeted incentive opportunity based on corporate
performance and/or the performance of the department over which the executive has responsibility.
The decision to make cash incentive payments is made annually by our board of directors upon the recommendation of its compensation
committee. Payment amount are determined by the compensation committee and are made in cash in the first quarter of the following fiscal year.
The compensation committee retains authority to adjust performance goals to exclude the impact of charges, gains or other factors that the
compensation committee believes are not representative of the underlying financial or operational performance of our company.
ValueVision Media, Inc.
Compensation of Directors*
Exhibit 10.19
1.
Compensation for service on the Board:
• $65,000 per annum cash compensation
• Annual grant of 8,000 shares of restricted stock (vesting on the day immediately prior the next following annual shareholders
meeting after the date of grant); grant is made immediately following each annual shareholders meeting
• New directors receive a one-time grant of 30,000 stock options upon joining the Board.
2.
Additional Compensation for Chairman of the Board:
• Additional cash compensation of $65,000 per annum
• Annual grant of 20,000 stock options per annum, with the option grant made immediately following the annual shareholders
meeting
3.
Additional Cash Compensation for service on Committees of the Board:
• $12,000 per annum for serving as Chairman of Compensation, Finance or Governance Committee
• $20,000 per annum for serving as Chairman of Audit Committee
• $10,000 for other members of the Audit Committee
• Fees as determined by the Board for service on special committees that may be established from time to time and other
assignments, as required
4.
Miscellaneous
• Stock Ownership Guidelines: Non-Management Directors are expected to hold four times (4x) their annual cash retainer and
the committee fees paid by the company, to be obtained within five years from April 2011.
Indemnification Agreement
•
5.
Per Meeting Fees:
• No per meeting fees
______________________________________________________________________
*Directors who are a member of ValueVision Media, Inc. management do not receive any compensation for their service on the Board of
Directors or the Committees thereof.
All of the Company's subsidiaries listed below are wholly owned.
SUBSIDIARIES OF THE REGISTRANT
Exhibit 21
Name
State of Incorporation or Organization
ValueVision Interactive, Inc.
VVI Fulfillment Center, Inc.
ValueVision Media Acquisitions, Inc.
ValueVision Retail, Inc.
Norwell Television, LLC
Minnesota
Minnesota
Delaware
Delaware
Delaware
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in Registration Statement Nos. 333-81438, 333-125183, 333-139597, 333-175319, 333-175320
and 333-190982 of our Form S-8 of our reports dated March 28, 2014 , relating to the consolidated financial statements and financial statement
schedule of ValueVision Media, Inc. and subsidiaries, and the effectiveness of ValueVision Media, Inc. and subsidiaries’ internal control over
financial reporting, appearing in this Annual Report on Form 10-K of ValueVision Media Inc. and subsidiaries for the year ended February 1,
2014.
Exhibit 23
Minneapolis, Minnesota
March 28, 2014
I, Keith R. Stewart, certify that:
CERTIFICATION
1. I have reviewed this report on Form 10-K of ValueVision Media, Inc.;
Exhibit 31.1
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the
period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made
known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent
functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial
information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant's internal controls over financial reporting.
Date: March 28, 2014
/s/ Keith R. Stewart
Keith R. Stewart
Chief Executive Officer
(Principal Executive Officer)
I, William McGrath, certify that:
CERTIFICATION
1.
I have reviewed this report on Form 10-K of ValueVision Media, Inc.;
Exhibit 31.2
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the
period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made
known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent
functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial
information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant's internal controls over financial reporting.
Date: March 28, 2014
/s/ William McGrath
William McGrath
Executive Vice President and Chief Financial Officer
(Principal Financial Officer)
CERTIFICATION OF THE CHIEF EXECUTIVE AND FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
Exhibit 32
In connection with the Annual Report on Form 10-K of ValueVision Media, Inc., a Minnesota corporation (the "Company" ), for the year ended
February 1, 2014 , as filed with the Securities and Exchange Commission on or about the date hereof (the "Report" ), the undersigned officers of
the Company certify pursuant to 18 U.S.C. Section 1350, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to their knowledge:
•
•
the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the
Company.
A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company
and furnished to the Securities and Exchange Commission or its staff upon request.
Date: March 28, 2014
Date: March 28, 2014
/s/ Keith R. Stewart
Keith R. Stewart
Chief Executive Officer
/s/ William McGrath
William McGrath
Executive Vice President and Chief Financial Officer