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Fairfax Media Limited
Annual Report 2010

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FY2010 Annual Report · Fairfax Media Limited
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QUALiTy cONTENT

>creation >Integration >Innovation >monetisation

ANNUAL REPORT 2010

ABN 15 008 663 161 - www.fxj.com.Au

“

Quality journalism and quality content. 
We create it, we integrate it, we 
innovate with it and we monetise it.  
That is our big competitive advantage”

Brian Mccarthy cEO

Distributing quality content across multiple platforms

The Sun-herald Magazine

March 14
2010

The
Travel
Issue

Michelle Jank 
and other gypsies 
on life on the road 

i left My heart in ...
four writers, four 
romantic destinations 

Plus:
mia freedman’s fear of flying + how to get an upgrade + richard Branson on love, sex and virginity

footloose 
and feMale?
what you 
should know

the
(sydney)
magazıne

Issue #85     May 2010        

Issue #71

September 2010

Don’t get him 
started… 
Why Eddie McGuire 
says the things 
he does 

Shop talk
The experts’ guide to 
Sydney style by Megan Gale, 
Kirrily Johnston and more

Haute horreur
Unravelling the Karin 
Upton Baker scandal

Mambo to motorbikes
The entrepreneur who 
knows what men want

+ Highlights of the 
writers’ festival and 
our best Malay food

+Off the rails

What our trains 
are really like

There was no 
crime… but he 
did the time. Why? 
Carn the pies! 
Paul Wilson’s 
grand final feast
New columnist 
Marieke Hardy 
writes for us

8

W I N   A N   i P A D
e   p a

e   3

g

S e

NEWSPAPERS 

MAGAZiNES

WEBSiTES

AUSTRALASiA'S MOST DivERSE MEDiA cOMPANy
330 Newspaper publications
59 Agricultural publications
48 magazines
284 websites
15 Radio stations
13 Narrowcast radio licences
23 Printing centres

SMARTPHONES

RADiO

TABLET READERS

Strongly positioned for changing technologies and media consumption habits

 Annual General Meeting
The annual general meeting will be held at 
10.30am on Thursday, 11 November 2010 
at the Palladium, Level 1, crown Towers,  
9 whiteman Street, Southbank,  
melbourne, Victoria.

Table of contents

chairman’s Report 
chief Executive Officer’s Report 
corporate Social Responsibility Report 
Board of Directors 
Directors’ Report 
Auditor’s independence Declaration 
Remuneration Report 
corporate Governance 
Management Discussion and Analysis Report 
consolidated income Statements 
consolidated Statements of comprehensive income  
consolidated Balance Sheets 
consolidated cash Flow Statements 
consolidated Statements of changes in Equity 

Notes to the Financial Statements

Income tax expense 

1.  Summary of significant accounting policies 
2.  Revenues 
3.  Expenses 
4.  Significant and non-recurring items 
5. 
6.  Dividends paid and proposed 
7.  Receivables 
8. 
Inventories 
9.  Assets held for sale 
10.  Held to maturity investments 
11.  Investments accounted for using the equity method 
12.  Available for sale investments 
13.  Intangible assets 
14.  Property, plant and equipment 
15.  Derivative financial instruments 
16.  Deferred tax assets and liabilities 
17.  Payables 
18.  Interest bearing liabilities 
19.  Provisions 
20.  Pension liabilities 
21.  other financial assets 
22.  contributed equity 
23.  Reserves 
24.  Retained profits 
25.  Non-controlling interest 
26.  Earnings per share 
27.  commitments 
28.  contingencies 
29.  controlled entities 
30.  Acquisition and disposal of controlled entities 
31.  Business combinations 
32.  Employee benefits 
33.  Remuneration of auditors 
34.  Director and executive disclosures 
35.  Related party transactions 
36.  Notes to the cash flow statements 
37.  financial and capital risk management 
38.  Segment reporting 
39.  Events subsequent to balance sheet date 

Directors’ Declaration 
independent Auditor’s Report 
Shareholder information 
Five year Performance Summary 
Directory 
Publications and Websites 

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cHAiRMAN’S REPORT

It is a pleasure to present the 
Chairman’s Report for the second time. 
At our last annual general meeting 
I had only just assumed the Chair 
of your Board. 

This year has been one of change and consolidation to meet the 
rapidly evolving media landscape in which fairfax – and media 
companies around the world – now operates. 

But it is also one of the most exciting times as fairfax looks 
to the future. 

while fairfax continues to play an important role in Australia’s 
democratic process, it is also reaching more audiences than ever 
before. New technologies and channels, such as smartphone and 
tablet apps, mean that fairfax’s content can be delivered and 
consumed in many different ways – how and when our readers 
want it. fairfax is a truly multi-platform media company.

As your chairman, I want to assure shareholders that I and my 
fellow Board members will do all we can to maintain the excellent 
journalistic traditions of fairfax media and at the same time drive 
growth in shareholder wealth.

Results Highlights 
while the 2009 financial year was one of the most difficult years 
ever experienced by all media in Australia and New Zealand, 
fairfax undertook a number of initiatives aimed at ensuring that 
when market conditions did eventually improve, so too would our 
financial results. Those hard decisions have paid off and I am 
pleased to say that the 2010 results are proof of the success 
of these actions.

Some of the highlights include:

• 

• 

• 

• 

A net profit after tax of $282 million (turned around from the 
prior year’s loss of $380 million).

Earnings per share of 11.5 cents (compared to a loss 
of 21.6 cents).

operational cash flow increasing 17%.

final dividend of 1.4 cents per share compared to no final 
dividend last year.

Given the changing capital markets, the Board has undertaken 
a program to reduce our debt levels by a further $347 million 
to a more appropriate level in the current market. And while 
we have further to go, our balance sheet is now much stronger 
and balanced than it was this time last year.

4   FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010

The Board
Last year’s annual general meeting saw the resignation or 
retirement of three of our Directors and we paid tribute to their 
contributions to the Board. As I reported at the last annual general 
meeting, this provided an excellent opportunity to refresh the 
Board with the skills needed to take your company into the new 
era of multi-platform media.

Partly to accommodate these changes and also for a number 
of personal reasons, mr john B fairfax has indicated to the Board 
that he would not seek re-election at this year’s annual general 
meeting. john B fairfax has enjoyed a 50 year association with 
fairfax. He began his career as a cadet journalist in 1961. After 
a substantial career in the company he was appointed to the 
Board of john fairfax Limited in 1979, becoming Deputy chairman 
in 1985. following the takeover by Tryart Pty Limited in 1987, 
mr fairfax left the Board but maintained an interest when his family 
company, marinya media Pty Limited, purchased several assets 
from the company including the shares held in Rural Press Limited. 
He was chairman of Rural Press from 1990 to 2007. following the 
merger of fairfax media with the outstanding Rural Press, john 
B fairfax rejoined the Board in 2007, and he has been a deeply 
engaged Director. we thank him for his experience and significant 
contribution to the company both indirectly and directly over some 
50 years. we wish him well and he remains, of course, a significant 
shareholder through his family company, marinya media.

The Board has taken great care and the necessary time to select 
new Directors who will bring the range of skills, experience and 
judgements we will need to successfully position the company 
for the future. we welcome to your Board Sandra mcPhee, Linda 
Nicholls and Sam morgan, who were appointed from february 2010, 
and michael Anderson and Greg Hywood, who were appointed from 
September 2010.

we believe your company now has a very strong Board with the 
right mix of skills and experience to face the exciting opportunities 
and challenges ahead.

we acknowledge a number of people who formally and informally 
offered their services, many very well qualified. we thank them for 
their interest and courtesy. with the latest additions to the Board, 
some review will be made to the Board’s working committees, 
which will also include careful consideration of our environmental 
responsibilities and initiatives.

 
 
 
 
 
 
 
Our People
on behalf of the Board I would like to pay tribute to the more than 
10,000 people who make fairfax the leading media company in 
Australasia and one of the best in the world. Their enthusiasm and 
confidence in ensuring our readers have the best news available 
and advertisers have access to the best audiences in the countries 
in which we operate are key to our success.

I would also like to thank our cEo and managing Director Brian 
mccarthy and his management team for the leadership they have 
shown and the actions they have taken to ensure the continued 
success of the company. The Board is confident that Brian and his 
team will continue to drive the company forward in the exciting 
times ahead.

Roger corbett, AO
chairman

Dividend
In line with the improving results and the health of the company’s 
balance sheet, the Board decided to pay a final dividend of 1.4 
cents per share, fully franked. This represents a payout ratio of 
21%, which is in line with our stated dividend policy. 

I can assure shareholders that the Board will continue to look very 
closely at the dividend policy with a view to moving the dividend 
payout ratio higher as conditions allow and as part of our continual 
review of all capital management initiatives. 

Strategy
The Board and management have worked closely together over 
the past 12 months to develop a future direction for the company. 
As part of this process, consideration was given to media industry 
trends and long-term challenges we face in the rapidly evolving 
global media environment.

A great deal of work has been undertaken by the company in 
determining the right course to take and I am pleased to report to 
shareholders that the Board has determined a clear strategic plan 
which will take fairfax forward in the years ahead. our strategies 
will always continue to evolve as technologies evolve and we are 
now very well placed to take advantage of the changes with the 
excellent quality of our content.

Governance and Sustainability
The annual report contains a section dedicated to reporting on the 
high standards of corporate governance practised by the company 
and the level of attention by the Board to maintaining those 
high standards.

fairfax continues to take its corporate social responsibilities 
seriously and this report contains a section on corporate 
Social Responsibility. 

FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010   5

cHiEF EXEcUTivE OFFicER’S REPORT

I am pleased to report to you on 
our achievements during the 2010 
financial year.

fairfax media is Australasia’s most diversified media company, with 
437 publications, 284 websites, 28 radio station and narrowcast 
licences and 23 printing centres in Australia, New Zealand and the 
united States of America.

over the past financial year, the company has achieved 
underlying earnings before depreciation, interest and tax (EBITDA) 
of $639 million, compared with $605 million for the previous 
corresponding period. I believe this to be a sound result in the 
prevailing market circumstances, and a result which exceeded 
market expectations.

There were three main contributors to the improved annual 
performance, being strong second half revenue growth compared 
to the prior period, improved business efficiency across the 
company and lower interest costs due to reduced levels of debt.

The results are the culmination of an increased focus over the 
past two years to better position the company’s diverse businesses 
in a changing media landscape. 

Tougher economic conditions in New Zealand made it harder for our 
publishing businesses; however, our New Zealand and Australian 
online businesses prospered. fairfax Digital in Australia and Trade 
me in New Zealand recorded growth in revenues and earnings 
of 14% and 22% respectively.

our broadcasting network added to the fairfax business diversity 
and converted modest revenue growth into a 15% increase 
in earnings, reflecting reductions in the relatively fixed cost base.

our approach has been to give each of these businesses their best 
chance to perform well in their markets from a lower cost base. 
This was particularly highlighted in the second half of the year 
when all segments of the business recorded much stronger results. 
Total revenues in the second half increased 6% over the previous 
corresponding period, which provided a 34% increase in earnings.

Business initiatives
over the past two years, fairfax media has faced several 
challenges, including a more competitive market for traditional 
media, a need to monetise online content, a downturn in 
advertising markets and a balance sheet with higher debt levels 
than appropriate under changed circumstances.

In addressing these challenges our approach has been to build 
cash flow by taking revenue opportunities while lowering the 
cost base.

Some initiatives introduced include:

•  The launch of numerous smartphone applications such 

as mycareer, Domain and the smart edition of the Sydney 
morning Herald. 

•  New online initiatives such as nationaltimes.com.au and the 

relaunch of drive.com.au.

•  upgrades and enhancements to afr.com.au, resulting 

in subscriber growth.

•  Rollout of 160 regional newspaper websites.

•  commissioning of a new printing press in christchurch, 

New Zealand.

•  Acquisition of findababysitter.com.au and bookit.co.nz.

•  Better utilisation of print centres.

Strategy
fairfax media’s strategy is an evolution of our existing strategy. 
our focus is on adapting our businesses to ensure we are best 
positioned in the new media environment to capitalise on our 
strengths, thereby growing the company. 

for the next few years, we have identified three key priorities, being: 
adapting fairfax media to being a true multi-platform company; 
evolving our news products and transforming our metropolitan 
business model; and expanding our positions in growth segments.

6   FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010

In conclusion, I believe that the company is well positioned to 
benefit from any ongoing improvement in economic conditions.

In addition, fairfax media has three very important competitive 
advantages, being: 

•  we have quality content. we create it, we integrate it, we 

innovate it and monetise it across the broad range of media 
assets we own.

•  we have a stable and successful management team and staff, 
whom I thank for all their hard work over the past 12 months.

•  we have the strategy in place to take us forward.

Brian Mccarthy 
chief Executive officer and managing Director

In terms of the first priority, there are a number of initiatives we 
will pursue. These include a new organisational structure; greater 
sharing of editorial content and collaborating across print, online 
and mobile; more integrated selling; and monetising our content 
online and on emerging platforms. 

In terms of our second key priority, our metropolitan news 
businesses, taken as a whole, reach more readers than ever before. 
Nevertheless, we must continually evolve all of our news assets 
so they remain relevant and profitable. This will be achieved 
by undertaking a series of business efficiency initiatives focused 
on protecting revenues and reducing costs over time. we will 
continue to focus on editorial excellence, subscriptions and 
effective promotions to maintain paid circulation. over time, the 
iPhone, iPad and other tablet platforms will enable us to distribute 
our content to new audiences, or migrate existing audiences from 
the newspapers. 

In terms of the third priority, to keep pace with the changing media 
environment, we must continue to establish positions in new 
growth segments. This comprises investing in both internal and 
external opportunities. 

we will continue to capitalise on the quality and size of our online 
news audiences to create new revenue streams. In particular, 
we will continue to invest in online transactional businesses and 
short-form video to benefit from the rapid growth in that segment.

As an indicator of the quality of our content, our media assets and 
our staff, the company won many industry awards during the year. 
whilst too many to list here, they included:

•  The Sydney morning Herald, Newspaper of the Year for the 

second consecutive year.

•  The Sun-Herald, Sunday Newspaper of the Year.

•  The canberra Times, Newspaper of the Year Daily  

(25,000 – 90,000 circulation).

•  The Land, Newspaper of the Year Non-Daily  

(25,000 – 90,000 circulation).

•  Hawkesbury Gazette, Newspaper of the Year Non-Daily 

(0 – 10,000 circulation).

•  fairfax Digital online Publisher of the Year.

FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010   7

cORPORATE SOciAL RESPONSiBiLiTy REPORT

Environment
fairfax media has a strong commitment to the environment. The 
Printing and Distribution business unit is engaged in considerable 
environmental initiatives to reduce energy usage, reduce our carbon 
footprint, reduce emissions and improve recycling. These initiatives 
are aligned with emerging government requirements and also 
assist in reducing costs.

All waste newsprint, aluminium plates, plastics, cardboard, ink 
and rags from the print sites are recycled. In addition, energy 
consumption has been reduced through the installation of energy 
efficient equipment (such as insulation, lighting controllers and 
sensor lights) and water saving actions (such as modified cooling 
towers and flow restriction devices).

fairfax media is a member of the Publisher’s National Environment 
Board (PNEB) and holds two Board seats in this industry body. most 
newsprint for fairfax media publications is produced with pulp 
(from plantation trees only) including recycled fibre. The industry 
body helps to promote newspaper recycling.

The new offices in Sydney and melbourne have provided us with 
an opportunity to improve our energy footprint. when employees 
moved to the new Sydney office, a sustainable commuting plan 
was developed to provide employees with several commuting 
alternatives including public transport, cycling and walking. 
Supporting facilities such as bike lockers and changing facilities 
were also provided.

The new offices in melbourne have a five star Green Star rating. 
They have immediate proximity to public transport and provide 
for 109 bicycle racks. The design of the building (including solar 
panel heating for water and roof rainwater collection) results 
in annual energy savings of up to 30% and a reduction in carbon 
emissions of 36%.

Fairfax Media has a proud history of 
working closely with the communities 
in which it operates. The following 
provides a summary of the current 
initiatives under the four key elements 
of Corporate Social Responsibility.

community
first and foremost, our content across print, online and radio aims 
to inform, inspire and connect with communities.

Each business unit provides support for the local communities 
in which it operates. The direct contribution in advertising and 
sponsorship is in excess of $17 million each year across the 
company. These activities typically take the format of:

• 

free or discounted advertising space/ 
community announcements,

•  sponsorship arrangements, and

•  support for events, awards and associations.

In addition, each year there are several new campaigns and 
initiatives that support the community. for example, in August 2009 
the company launched an Indigenous jobs Australia website which 
was the result of collaboration between the Australian Indigenous 
chamber of commerce (AIcc) and fairfax media. The national jobs 
board is aimed at Aboriginal and Torres Strait Islander job seekers 
and a significant proportion of any profits will be returned to AIcc.

for the last three years, fairfax media has been actively involved 
with the development and organisation of “Earth Hour”, which has 
gained international support for action against global warming. 
fairfax media was actively involved from conception in conjunction 
with wwf Australia and Leo Burnett Sydney.

our employees in Australia are provided with the opportunity to be 
involved with the community through a workplace Giving Program. 
This enables employees to donate to nominated charities. The 
program was launched in December 2005 and has raised over 
$340,000. Employees also participate in activities supporting the 
community such as Red cross blood donations.

8   FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010

In addition, we have a number of initiatives to ensure we attract, 
motivate and retain high performing employees:

•  we have implemented a company-wide management training 
system which increases the emphasis on our people working 
together as a team, develops our managers and supervisors 
as individuals, and provides an excellent pipeline of future 
senior managers.

•  we are in the process of rolling out a consistent approach to 
performance management to ensure that all employees have 
the opportunity to focus on their performance and development.

•  we provide employees with flexibility where possible and 

provide a range of employment benefits (e.g. staff at the new 
Sydney office have access to a gym and subsidised childcare).

Together these activities indicate fairfax media’s strong 
commitment to its social responsibilities. 

Marketplace
It is critical for the company to have a reputation as an 
independent and trusted source of news and information. 
To support this we have processes in place such that all employees 
conduct business in a manner that is honest and of the highest 
integrity. company policies and guidelines such as the code 
of conduct, the journalists code of Ethics, and the Gifts and 
Gratuities policy assist employees in understanding these 
obligations. we strive to maintain our business relationships 
in a manner which is consistent with principles of respect for 
others and fairness. 

Any real or potential conflicts of interest when dealing with 
family, friends, or other related parties or entities on behalf 
of the company must be disclosed and approval sought before 
contracting with any of these parties.

fairfax media employees are placed in a position of trust and are 
regularly privy to sensitive information. we operate in accordance 
with the relevant privacy legislation. 

Workplace
The safety of our employees is paramount to our business and is 
a key focus. Every employee and manager is required to undertake 
training to ensure they understand their safety obligations.  
we aim to prevent injuries through education and support  
(e.g. the employee assistance program). 

our employment policies and practices aim to ensure that the 
workplace is free from harassment and discrimination and 
encourage diversity. 

FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010   9

BOARD OF DiREcTORS

Mr Nicholas J Fairfax
NoN-ExEcuTIVE DIREcToR, APPoINTED  
To THE BoARD 9 mAY 2007
mr Nicholas fairfax was a director of Rural 
Press Limited from August 2005 until may 
2007. He has been a director of marinya 
media Pty Limited since 2005, a director 
of cambooya Pty Ltd since 2002 and 
a director of the Vincent fairfax family 
foundation since 2004. mr fairfax is 
a director of Tickets Holdings Pty Limited, 
chairman of Elaine Education Pty Limited 
and a member of uTS faculty of Business 
Executive council.

Mr Roger corbett, AO
NoN-ExEcuTIVE cHAIRmAN, APPoINTED  
To THE BoARD 4 fEBRuARY 2003
mr corbett was elected chairman of 
the Board in october 2009; he has been 
involved in the retail industry for more than 
40 years. In 1984, mr corbett joined the 
Board of David jones Australia as Director 
of operations. In 1990, he was appointed 
to the Board of woolworths Limited and to 
the position of managing Director of BIG w. 
In 1999, mr corbett was appointed chief 
Executive officer of woolworths Limited. 
He retired from that position in 2006. 
mr corbett is a director of the Reserve Bank 
of Australia, a director of wal-mart Stores 
and Deputy chairman of PrimeAg Australia 
Limited. He is also the President of the 
university of Sydney medical foundation; 
chairman of the council and member of the 
Executive of Shore School; chairman of the 
Salvation Army Advisory Board; a member 
of the Dean’s Advisory Group of the faculty 
of medicine at the university of Sydney; and 
chairman of the Advisory committee of the 
westmead children’s Hospital.

10   FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010

Mr John B Fairfax, AO 
NoN-ExEcuTIVE DIREcToR, APPoINTED  
To THE BoARD 9 mAY 2007
mr fairfax was a Board member of Rural Press 
from 1988 and chairman from 1990 until the 
merger with fairfax media Limited in 2007. 
He has significant experience as a company 
director and in the media and agricultural 
industries. He has been chairman of marinya 
media Pty Limited since 1988, councillor of 
the Royal Agricultural Society of New South 
wales since 1990, councillor since 1979, and 
President since 1993 of The Girls and Boys 
Brigade, Patron since 2008 of The Red Room 
company Limited and Trustee of Reuters 
founders Share company Limited since 2005.

Previously, mr fairfax was Deputy 
chairman of fairfax (then john fairfax 
Limited) from 1985 – 87 and director from 
1979 – 87, director of David Syme & co Ltd 
1981 – 87, chairman of the media council 
of Australia from 1980 – 82, chairman of the 
Newspaper Advertising Bureau 1985 – 87, 
chairman of the Australian section of the 
commonwealth Press union 1987 – 92, 
director of St Lukes’ Hospital 1973 – 76 and 
also 1981 – 95, chairman of cambooya 
Investments Limited 1991 – 2002, director 
of Australian Rural Leadership foundation 
Limited 1992 – 98, director of crane Group 
Limited 1996 – 2003 and a director of westpac 
Banking corporation Limited 1996 – 2003.

In july 2010, mr fairfax announced that he 
will retire from the Board at the end of his 
current term and will not seek re-election 
at the company’s annual general meeting 
in November 2010.

Mr Sam Morgan
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD 26 fEBRuARY 2010
mr morgan is the founder and former cEo 
of New Zealand’s largest online transaction 
site Trademe, which was purchased by 
fairfax media in 2006. He is the chairman 
of software company Visfleet and a director 
of online businesses xero and Sonar6.

Ms Sandra McPhee
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD 26 fEBRuARY 2010
ms mcPhee is a director of AGL Energy, 
Kathmandu Holdings Limited, Tourism 
Australia, St Vincent’s and mater Health 
Sydney, the Art Gallery of New South wales 
and a member of the advisory boards 
of jP morgan and mmc. Her previous 
directorships include Australia Post, 
coles Group Limited and Perpetual Limited. 
Prior to becoming a professional director, 
ms mcPhee held senior executive positions 
in a range of consumer oriented industries 
including retail, tourism and aviation, most 
recently with Qantas Airways Limited.

Mr Brian Mccarthy
cHIEf ExEcuTIVE offIcER AND mANAGING 
DIREcToR, APPoINTED To THE BoARD  
10 DEcEmBER 2008
mr mccarthy commenced as cEo and 
managing Director of fairfax media 
Limited in December 2008. Prior to joining 
the Board of fairfax media Limited, 
mr mccarthy occupied the position of 
Deputy chief Executive officer and chief 
Executive officer Australia, fairfax media 
Limited from may 2007 to December 2008. 
mr mccarthy was the managing Director 
and cEo of Rural Press Limited from 
1994 until its merger with fairfax media 
Limited in 2007. 

mr mccarthy has extensive experience 
in the media industry. He joined Regional 
Publishers in 1976 and later became 
General manager of upper Hunter 
Publishers Pty Limited. mr mccarthy was 
the General manager of The maitland 
mercury between 1984 and 1987 and 
General manager – Special Projects 
for Rural Press Limited between 1987 
and 1994. mr mccarthy was a director 
of Pacific Area Newspaper Publishers’ 
Association from 1993 – 2001. He has been 
a director of The Newspaper works Limited, 
a newspaper industry body, since 2006.

FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010   11

BOARD OF DiREcTORS

Ms Linda Nicholls, A0
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD 26 fEBRuARY 2010
ms Nicholls is a corporate advisor and 
director of a number of leading Australian 
companies and organisations. She is 
chair of Healthscope Limited, and chair 
of KDR (Yarra Trams) and a director 
of Sigma Pharmaceutical Group, and 
the walter and Eliza Hall Institute 
of Biomedical Science. She is also on the 
Harvard Business School Alumni Board. 
She is a former chair of Australia Post 
and a director of St.George Bank Limited. 
Prior to becoming a professional director, 
ms Nicholls held senior executive positions 
in the banking and finance industry.

Mr Robert Savage, AM
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD 25 juNE 2007
In addition to his particular expertise in the 
management of information technology and 
systems, mr Savage brings to the fairfax 
media Board his experience as a senior 
executive in Australia and the Asian region, 
including experience in people management 
and organisation effectiveness issues and 
several years experience as a non-executive 
director and chairman across a wide 
range of Australian companies. mr Savage 
was formerly chairman and managing 
Director of IBm Australia and New Zealand. 
He is chairman of David jones Limited 
and Perpetual Limited, was chairman 
of mincom Limited until may 2007, and 
a director of Smorgon Steel Group Limited 
until August, 2007 when it merged with 
oneSteel Limited.

Mr Peter young, AM
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD 16 SEPTEmBER 2005
over the last 30 years, mr Young has 
been an investment banking executive 
in Australia, New Zealand and the u.S.A.

until recently he served as chairman 
of Investment Banking for ABN AmRo 
in Australia and New Zealand. from 
1998 to 2002, mr Young was Executive 
Vice chairman, ABN AmRo Group 
(Australia and New Zealand) and Head 
of Telecommunications, media & Technology 
client management for Asia Pacific. 
He is currently the chairman of Transfield 
Services Infrastructure fund, of Queensland 
Investment corporation and of NSw cultural 
management Pty Ltd. He is involved 
in a number of community, environmental 
and artistic activities.

12   FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010

Mr Michael Anderson
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD 2 SEPTEmBER 2010
mr Anderson has had a long career in the 
radio industry including as chief Executive 
of Austereo Limited from 2003 until january 
2010. Prior to becoming chief Executive 
he was chief operating officer and from 
1997 till early 2003 he was Executive 
Director of Sales and marketing. He began 
his career in sales at Austereo in 1990. 
During his time as chief Executive he 
focussed the company on building strong 
station brands and adapting the business 
to the changing media market including 
building and maintaining market leadership 
and developing new strategic directions, 
focussing on target audiences and adapting 
to increased competition. He launched 
a nationwide digital network and Australia’s 
first digital radio station. He has been 
a leader in adapting radio to the digital era.

Mr Gregory Hywood
NoN-ExEcuTIVE DIREcToR, APPoINTED 
To THE BoARD EffEcTIVE 4 ocToBER 2010
mr Hywood has enjoyed a long career in the 
media and government. A walkley Award 
winning journalist, he held a number 
of senior management positions at fairfax 
including Publisher and Editor in chief 
of each of The Australian financial Review, 
The Sydney morning Herald/Sun Herald and 
The Age. He also held the position of Group 
Publisher fairfax magazines. He was 
Executive Director Policy and cabinet in the 
Victorian Premiers Department between 
2004 and 2006 and since 2006 has been 
chief Executive of Tourism Victoria. Greg 
is also a Director of the Tourism and 
Transport forum, The Heart foundation, 
The Victorian major Events company, and 
a member of the Deakin university council.

FAiRFAX MEDiA LiMiTED ANNuAL REPoRT 2010   13

Directors’ Report

DIRECTORS’ REPORT

The Board of Directors presents its report together with the financial report of Fairfax 
Media Limited (the Company) and of the consolidated entity, being the Company and its 
controlled entities for the period ended 27 June 2010 and the auditor’s report thereon. 

Directors

The Directors of the Company at any time during the financial year or up to the date of this report are as follows. Directors held office 
for the entire period unless otherwise stated:

MR ROGER CORBETT, AO 
Non-Executive Chair effective 13 October 2009  

MR RONALD WALKER, AC, CBE 

Non-Executive Chair  

MR BRIAN MCCARTHY 

Chief Executive Officer and Managing Director 

MR JOHN B FAIRFAX, AO 

Non-Executive Director 

MR NICHOLAS FAIRFAX 

Non-Executive Director 

MS SANDRA MCPHEE 

Non-Executive Director 

Appointed to the Board on 26 February 2010. 

MR SAM MORGAN 

Non-Executive Director 

Appointed to the Board on 26 February 2010. 

MS LINDA NICHOLLS, AO 

Non-Executive Director 

Appointed to the Board on 26 February 2010. 

MR ROBERT SAVAGE, AM 

Non-Executive Director 

MR PETER YOUNG, AM 

Non-Executive Director  

MR MICHAEL ANDERSON 

Non-Executive Director  

Appointed by the Board on 2 September 2010. 

MR GREGORY HYWOOD 

Non-Executive Director  

Appointed by the Board effective 4 October 2010. 

14   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

Retired from the Board on 10 November 2009. 

MR DAVID EVANS 

Non-Executive Director  

Retired from the Board on 10 November 2009. 

MRS JULIA KING 

Non-Executive Director  

Retired from the Board on 10 November 2009. 

A profile of each Director holding office at the date of this 
report is included on pages 10-13 of this report. 

ALTERNATE DIRECTOR 
Mr Patrick Joyce, Investment Director at Marinya Media Pty 
Limited, is an alternate Director for Messrs John B and 
Nicholas Fairfax. 

9

Directors’ Report
DIRECTORS’ REPORT

Company Secretary 

The Company Secretary, Ms Gail Hambly, was appointed to the position of Group General Counsel and Company Secretary in 
1993. Before joining Fairfax Media Limited she practised as a solicitor at a major law firm. She has extensive experience in 
commercial, media and communication law. Ms Hambly is a member of the Media and Communications Committee and the Privacy 
Committee for the Law Council of Australia, a member of the Advisory Board for the Centre of Media and Communications Law at 
the Melbourne Law School and a member of Chartered Secretaries Australia. Ms Hambly is also a Director of Company B Belvoir 
Limited.  She holds degrees in Law, Economics, Science and Arts. 

Corporate structure 

Fairfax Media Limited is a company limited by shares that is incorporated and domiciled in Australia. 

Principal activities 

The principal activities of the consolidated entity during the course of the financial year were the publishing of news, information and 
entertainment, advertising sales in newspaper, magazine and online formats, and radio broadcasting.  

There were no significant changes in the nature of the consolidated entity during the year other than the matters set out as significant 
changes in the state of affairs below. 

Consolidated result 

The profit attributable to the consolidated entity for the financial year was $282,115,000 (2009 Loss: $380,050,000). 

Dividends

No final dividend was paid in respect of the year ended 28 June 2009. An interim unfranked dividend of 1.1c per ordinary share and
debenture was paid on 19 March 2010 in respect of the year ended 27 June 2010.  

Since the end of the financial year, the Board has declared a final fully franked dividend of 1.4 cents per ordinary share and 
debenture in respect of the year ended 27 June 2010.  This dividend is payable on 23 September 2010. 

Distributions to holders of Stapled Preference Securities (SPS) were paid as follows: $2.2946 per share paid 30 October 2009 and
$2.9010 per share paid 30 April 2010. 

Review of operations 

Revenue for the Group decreased 5% to $2,490 million generating a net profit after tax of $282.1 million (2009: loss $380.1 million). 
Earnings per share increased to a profit of 11.5 cents (2009: loss 21.6 cents).

Further information is provided in the Management Discussion and Analysis Report on page 38. 

Significant changes in the state of affairs 

Significant changes in the state of affairs of the consolidated entity during the financial year were as follows: 

On 15 March 2010, Fairfax Corporation Pty Limited purchased NZ$89.6 million Redeemable Preference Shares (RPS) in Fairfax 
New Zealand Finance Limited from investors who exercised their put option under the terms of issue of the RPS. The remaining 
NZ$96.9 million of RPS were redeemed on 15 June 2010. 

Likely developments and expected results 

The consolidated entity’s prospects and strategic direction are discussed in the Chairman’s and the Chief Executive Officer’s reports 
on pages 4–7 of this report. 

Further information about likely developments in the operations of the consolidated entity and the expected results of those 
operations in future financial years has not been included in this report because disclosure of the information would be likely to result 
in unreasonable prejudice to the consolidated entity. 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   15

DIRECTORS’ REPORT
Directors’ Report

Environmental regulation and performance 

No material non-compliance with environmental regulation has been identified relating to the 2010 financial year. 

The Company will  be reporting to the Department of Climate Change on the total carbon emissions of the Group generated in the 
2010 financial year under the National Greenhouse and Energy Reporting legislation by 31 October this year. The Group’s main 
source of carbon emissions overall is from electricity consumption at its larger sites. The relocation of staff from the Darling Park 
headquarters to One Darling Island in Pyrmont, and the move to Media House at Southern Cross Station in Melbourne, both of which
are new, energy efficient buildings  has resulted in reduced emissions for the relevant business units. The completion of Media
House allowed for the consolidation of a number of separate Victorian-based business units into one building with significant  
resultant efficiencies.  More information about the Group’s environmental performance can be found in the C
report.

orporate Social Responsibility

Events after balance date 
There have not been any after balance date events. 

Remuneration Report 

A remuneration report is set out on pages 20-28 and forms part of this Directors’ Report. 

Directors’ Interests 

The relevant interest of each Director in the equity of the Company, as at the date of this report is:  

Ordinary 
Shares

RC Corbett 

JB Fairfax 

NJ Fairfax 

BK McCarthy 

S McPhee 

S Morgan 

L Nicholls 

R Savage 

P Young* 

Opening 

Closing 

Year End 

Year End 

Year End 

Balance 

Acquisition 

Disposals 

Balance 

Acquisitions 

Disposals 

Balance 

Post 

Post 

Post 

99,206 

235,426,781 

3,892,481 

2,358,522 

-

-

-

47,899 

131,117 

-

-

-

-

- 

-

255,920 

463,581 

-

-

-

-

-

-

-

-

-

-

99,206 

235,426,781 

3,892,481 

2,150,861 

-

-

-

47,899 

131,117 

-

-

-

-

-

-

-

-

-

- 

- 

- 

- 

- 

-

-

-

- 

- 

- 

99,206 

235,426,781 

3,892,481 

2,150,861 

-

-

-

47,899 

131,117 

-

241,748,345 

TOTAL 

241,956,

006

255,920 

46 ,

3 581

241,748,345 

* During the year Mr Peter Young disposed of 630 Stapled Preference Securities (SPS).  As at the date of this report no director holds any SPS. 

No Director holds options over shares in the Company.  

16   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

11

 
 
 
 
 
 
DIRECTORS’ REPORT
Directors’ Report

Directors’ meetings 

The following table shows the number of Board and Committee meetings held during the financial year ended 27 June, 2010 and the
number attended by each Director or Committee member. 

MEETINGS ***

Personnel Policy and 

No. Held 

No. Attended 

No. Held 

No. Attended 

No. Held 

No. Attended 

No. Held 

No. Attended 

Audit & Risk 

Nominations 

Remuneration 

10 
10 

10 

10 

4 

4 

4 

10 

10 

3 

2 

3 

10 
10 

10 

10 

4 

4 

4 

9 

9 

3 

1 

3 

4 
- 

4 

- 

- 

- 

1 

4 

4 

- 

- 

2 

4 
- 

4 

- 

- 

- 

1 

4 

4 

- 

- 

1 

5 
- 

5 

- 

- 

- 

- 

- 

5 

- 

1 

1 

5 
- 

5 

- 

- 

- 

- 

- 

5 

- 

0 

1 

4 
4 

- 

- 

- 

- 

- 

- 

4 

1 

- 

1 

3 
4 

- 

- 

- 

- 

- 

- 

4 

1 

- 

1 

R C Corbett** 
JB Fairfax 

NJ Fairfax 

BK McCarthy* 

S McPhee 

S Morgan

L Nicholls 

R Savage 

P Young 

D Evans 

JM King 

R J Walker** 

*  Mr McCarthy attends the Audit & Risk and Personnel Policy & Remuneration Committee meetings as invitee of the Committees. 

**  Mr Walker, Chairman, was an ex officio member of all Board committees, re

tiring

 on 10 November 2009. Mr Corbett, appointed as 

Chairman, is an ex officio member of all Board committees. 

***  The number of meetings held refers to the number of meetings held while the Director was a member of the Board or Committee.

Options

There are no unissued shares under option as at the date of this report. No options over unissued shares were granted during or
since the end of the financial year. There were no movements in options during the financial year. No shares were issued during or 
since the end of the financial year as a result of the exercise of an option. 

Indemnification and insurance of officers and auditors 

The Directors of the Company and such other officers as the Directors determine, are entitled to receive the benefit of an indemnity 
contained in the Constitution of the Company to the extent allowed by the Corporations Act 2001, including against liabilities incurred
by them in their respective capacities in successfully defending proceedings against them. 

During or since the end of the financial year, the Company has paid premiums under contracts insuring the Directors and officers of 
the Company and its controlled entities against liability incurred in that capacity to the extent allowed by the Corporations Act 2001. 
The terms of the policies prohibit disclosure of the details of the liability and the premium paid. 

Each Director has entered into a Deed of Access, Disclosure, Insurance and Indemnity which provides for indemnity by the 
Company against liability as a Director to the extent allowed by the law. 

There are no indemnities given or insurance premiums paid during or since the end of the financial year for the auditors. 

No officers are former auditors 

No officer of the consolidated entity has been a partner of an audit firm or a director of an audit company that is the auditor of the 
Company and the consolidated entity for the financial year. 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT
Directors’ Report

Non-audit services 

Under its Charter of Audit Independence, the Company may employ the auditor to provide services additional to statutory audit 
duties where the type of work performed and the fees for services do not impact on the actual or perceived independence of the 
auditor.

Details of the amounts paid or payable to the auditor, Ernst & Young, for non-audit services provided during the financial year are set 
out below. Details of amounts paid or payable for audit services are set out in Note 33 to the financial statements. 

The Board of Directors has received advice from the Audit 
 Risk Committee and is satisfied that the provision of the non-audit
services did not compromise the auditor independence requirements of the Corporations Act 2001 because none of the services 
undermine the general principles relating to auditor independence as set out in Professional Statement F1, including reviewing or 
auditing the auditor’s own work, acting in a management or a decision-making capacity for the Company, acting as advocate for the
Company or jointly sharing economic risk and rewards. 

and

A copy of the auditor’s independence declaration under section 307C of the Corporations Act 2001 is on page 19 of this report. 

During the financial year, Ernst & Young received or were due to receive the following amounts for the provision of non-audit 
services:

Subsidiary company and other audits required by contract or regulatory or other bodies: 

 

Australia $251,397 

  Overseas $316,386 

Other assurance and non-assurance services: 

 

Australia $94,677 

  Overseas $23,061 

Rounding

The Company is of a kind referred to in Class Order 98/100, issued by the Australian Securities and Investments Commission, 
relating to the “rounding off” of amounts in the Directors’ Report. Amounts contained in the Directors’ Report have been rounded off 
in accordance with that Class Order to the nearest thousand dollars, or in certain cases, to the nearest dollar. 

Signed on behalf of the Directors in accordance with a resolution of the Directors. 

Roger Corbett 

Chairman 

20 September 2010 

Brian McCarthy

Chief Executive Officer and Managing Director 

18   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

 
 
 
 
AUDITOR’S INDEPENDENCE DECLARATION
AUDITOR’S INDEPENDENCE DECLARATION

Auditor’s Independence Declaration to the Directors of Fairfax Media Limited 

In relation to our audit of the financial report of Fairfax Media Limited for the financial year ended 27 
June 2010, to the best of my knowledge and belief, there have been no contraventions of the auditor 
independence requirements of the Corporations Act 2001 or any applicable code of professional conduct. 

Ernst & Young 

Christopher George 
Partner 
20 September 2010 

Liability limited by a scheme approved 
under Professional Standards Legislation 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REMUNERATION REPORT
Remuneration Report 

1. Introduction 

This report forms part of the Company’s 2010 Directors’ Report and describes the Fairfax Group’s remuneration arrangements for 
Directors and prescribed senior executives in accordance with the requirements of the Corporations Act 2001 and Regulations.  The
report also contains details of the equity interests of Fairfax Directors and prescribed senior executives. 

2. Personnel Policy and Remuneration Committee 

The Board has a formal Charter for the Personnel Policy and Remuneration Committee (PPRC) which prescribes the responsibilities,
composition and meeting rules of the Committee. Under the Charter, the Committee must be comprised of a majority of non-
executive Directors who are independent. The members of the PPRC are  Peter Young (Chairman), Roger Corbett,  John B Fairfax 
and Sandra McPhee (from 1 July, 2010). All members except John B Fairfax are independent. The PPRC met four times during the 
year. 

The Committee’s primary responsibilities are to: 

(a)  review and approve Fairfax employee remuneration strategies and frameworks in consultation with the CEO; 

(b)  oversee the development and implementation of employee remuneration programs, performance management and succession 

planning with the goal of attracting, motivating and retaining high quality people, in consultation with the CEO; 

(c)  review and recommend to the Board for approval the goals and objectives relevant to the remuneration of the CEO, assist the

Board to evaluate the performance of the CEO in light of those goals and objectives, and to recommend to the Board the CEO’s 
remuneration (including incentive payments) based on this evaluation; 

(d)  review the principles to apply to contractual terms of employment for direct reports to the CEO including base pay, incentives,
superannuation arrangements, retention arrangements, termination payments, performance goals and performance based 
evaluation procedures and succession plans; 

(e)  make recommendations to the Board on Directors’ fees and review and recommend the aggregate remuneration of non-

executive Directors to be approved by shareholders; and 

(f)  review the Group’s framework for compliance with occupational, health, safety and environmental regulation and its performance 

against the framework. 

The CEO attends PPRC meetings as an invitee but not when his own remuneration arrangements are being discussed. 

The Committee commissions reports from independent remuneration experts on market relativities and other matters relating to 
remuneration practices to assist it with setting appropriate remuneration levels and processes. 

3. Remuneration of Non-Executive Directors 

Under the Company’s Constitution, the aggregate remuneration of non-executive Directors is set by resolution of shareholders. The
aggregate was last reviewed by shareholders at the 2007 Annual General Meeting and set at $2,000,000 per annum. Within this 
limit, the Board annually reviews Directors’ remuneration with advice from the PPRC. The Board also considers survey data on 
Directors’ fees paid by comparable companies, and expert advice commissioned from time to time.  

Fees to non-executive Directors reflect the demands and the responsibilities of each Director including service on Board 
Committees.  Directors have resolved to seek shareholder approval for an increase in the cap on the aggregate directors’ fees from 
$2,000,000 to $2,100,000 at the Company’s 2010 AGM.  

20   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

REMUNERATION REPORT
Remuneration Report 

At the date of this report, the Board has set Board and committee fees as follows: 

Chairman of the Board * 

Other Non-Executive Director 

Chair of Audit & Risk Committee 

Members of Audit & Risk Committee 

Chair of Personnel Policy & Remuneration Committee 

Members of Personnel Policy & Remuneration Committee 

Chair of the Nominations Committee 

Members of Nominations Committee 

$

336,000 

120,000 

40,000 

30,000 

30,000 

20,000 

30,000 

20,000 

 The Chairman of the Board does not receive committee fees for membership of the Personnel Policy and Remuneration Committee and the 

* 
Nominations Committee. 

The fees above do not include statutory superannuation payments. 

3.1 RETIREMENT BENEFITS FOR NON-EXECUTIVE DIRECTORS 

The Company makes superannuation contributions on behalf of non-executive Directors in accordance with statutory requirements. 

In 2004, the Company discontinued its retirement benefits scheme (“Retirement Benefit”) for non-executive Directors and froze 
existing entitlements at that time. Other than superannuation contributions outlined above, non-executive Directors who did not have 
five years service on the Board as at 30 June 2004 are not eligible for other retirement benefits. Non-executive Directors who had 
served on the Board for at least five years as at 30 June 2004 and who therefore had already qualified for benefits under the 
previous scheme are, on retirement, entitled to a retirement benefit equivalent to the lesser of: 

(a)  three times the relevant Director’s annual Directors fee as at 30 June 2004; or 

(b)  the maximum allowable without shareholder approval under the Corporations Act and the ASX Listing Rules. 

Julia King, who had served on the Board since July 1995 and retired in November 2009, was eligible for a benefit under the 
Retirement Benefits scheme. She received a benefit of $195,000.  

Since the retirement of Mrs King there are no more Directors eligible for Retirement Benefits. 

4. Remuneration of the Chief Executive Officer 

The remuneration details for the CEO are set out in section 5.  of this report.  

5

The key terms of Mr McCarthy’s Executive Services Agreement with the Company include a base salary (including superannuation 
and other benefits but excluding performance bonus and Long Term EBIS) of $1.5 million per year, a performance bonus and 
participation in the Long Term Equity-Based Incentive Scheme (EBIS). 

Mr McCarthy is eligible for a performance bonus (“Performance Bonus”) of up to ninety percent of salary plus superannuation 
(‘Fixed Remuneration’) depending on achievement of defined performance criteria set at the beginning of each financial year. The
performance targets are approved by the Personnel Policy and Remuneration Committee (“PPRC”) of the Board each year. Eighty 
eight percent of the Performance Bonus is determined by achievement of financial targets for the Group. The remaining twelve 
percent is based on other Key Performance Indicators set by the PPRC each year depending on the operational and strategic goals
of the Group. 

In addition under the Long Term EBIS, Mr McCarthy is entitled to an allocation of shares (purchased on market by the Executive 
Share Plan Trust) to the equivalent of 100% of his Fixed Remuneration as an allocation of Company shares each year.  These 
shares vest on the terms set out in section 5.2. In the 2010 financial year, in response to the impact of the global financial crisis on 
the group, the Directors determined that for the 2009-2010 financial year only, the share allocations to participants in the Long Term 
EBIS would be reduced to 25% of  normal allocations. Consequently, in the 2009-2010 financial year, Mr McCarthy received a share
allocation in the Long term EBIS equivalent to 25% of his Fixed Remuneration.   

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   21

REMUNERATION REPORT
Remuneration Report 

5. Remuneration of Senior Executives 

The objectives of the Company’s executive remuneration framework are to align executive remuneration with the achievement of 
strategic objectives, the creation of value for shareholders, and to be in line with market.  The PPRC aims to ensure that the 
executive remuneration framework addresses the following criteria: 

  Fairly remunerate capable and performing executives; 

  Attract, retain and motivate talented, qualified and experienced people in light of competitive employment markets; 

  Align remuneration with achievement of business strategy; 

  Align interests of executives and shareholders; 

  Deliver competitive cost outcomes; 

  Comply with regulatory requirements; and 

  Be transparent and fair. 

The executive remuneration framework established by the PPRC comprises a mix of fixed and performance-based components: 

  A fixed remuneration package which includes base pay, superannuation and other benefits; and 

  Performance incentives. 

The combination comprises the executive’s total remuneration. 

The fixed remuneration package (Fixed Remuneration) includes all employee benefits and related fringe benefits tax, for example,
motor vehicle, parking and superannuation. It represents the total fixed cost to the Company. 

Payment of performance-based incentives is determined by the financial performance of the Company, the financial performance of
the business unit relevant to the executive and the personal performance of the individual executive against objectives set at the 
beginning of the year.  The CEO conducts performance reviews with his direct reports, generally in July each year, and presents the 
outcomes and proposed incentive payments to the PPRC. The PPRC reviews and approves the remuneration packages and bonus 
payments to the CEO’s direct reports annually, generally in August. On the recommendations of the CEO, the PPRC also reviews 
and approves the key performance indicators for the CEO’s direct reports for the following year. Performance evaluations in 
accordance with this framework have taken place for senior executives for the year ended 27 June 2010 during July to August 2010.

5.1 PERFORMANCE-BASED SHORT TERM INCENTIVES (“BONUS PAYMENTS”) FOR SENIOR EXECUTIVES 

Annual bonus payments for senior executives depend on achievement of annual financial performance criteria for the Group as well
as specific strategic and operational criteria. The bonus criteria for the CEO are set each year by the Board after considering
recommendations from the PPRC. The bonus opportunity consists of three components: 

• corporate level – drives corporate financial results (EPS, EBIT) and encourages senior management to work together for the 
overall benefit of the group;  

• business unit level – drives business unit financial results and other operational metrics to encourage team behaviour (e.g. EBIT, 
circulation, readership, market position, revenue); 

• personal level – drives team and individual operating results (e.g. safety, cost reduction, business improvement, leadership).

Each senior executive has a target bonus opportunity depending on the accountabilities of the role and impact on Company or 
business unit performance. There are two levels of performance: 

• “On-target” performance – where 100% of the target bonus will be earned (e.g. for EBIT the “on-target” performance is typically 
achievement of budget) or 

• “Maximum” performance - where performance is such that the maximum level of incentive will be earned. This applies for 
corporate and business unit measures only. 

For most senior executives reporting directly to the CEO, the on-target bonus opportunity for 2010 was 25% of the executive’s fixed 
remuneration package and the maximum bonus opportunity was 47.5% of the fixed remuneration package. Generally, the bonus 
opportunity consists of three components: 20% is based on Group EBIT and earnings per share, 70% is based on business unit 

22   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

REMUNERATION REPORT
Remuneration Report 

financial performance and 10% is based on other key performance indicators (KPIs). For corporate executives whose duties are not
confined to one business unit, generally 50% of the bonus opportunity is based on corporate financial performance.  

The Board sets Group profit targets annually as part of the budget and strategic planning process. Using a profit target ensures
reward is linked to achievement of the business plan and value creation for shareholders. Incentives are leveraged for performance 
above the threshold to provide incentive for executive over-performance. 

5.2 EQUITY-BASED INCENTIVE SCHEMES (EBIS) 

Senior executives whose roles and skills are critical to the strategy of the Group are eligible to participate in the Company’s equity-
based incentive scheme. 

2006-2007 EBIS 

The 2006-2007 EBIS applied for bonuses earned in the 2006 and 2007 financial years. Under the 2006-2007 EBIS, one third of the
annual bonus earned on the achievement of KPIs, as detailed in Section 5.1 above, was deferred. The deferred amount was 
remitted to the trustee of the Employee Share Plan who purchased shares on market and allocated shares in the Plan to the relevant
executive. Each participating executive’s allocated shares vest three years after the allocation date subject to ongoing employment
requirements and achievement of hurdles. 

2008 AND ONGOING LONG TERM EBIS 

In August 2007, the Board approved a new long-term EBIS (Long Term EBIS) for the CEO, his direct reports and a wider group of 
senior executives whose performance is critical to the overall performance of the Group. The Long Term EBIS commenced operation
for the 2008 financial year. It aims to reward executives for creating growth in shareholder value. Participants in the Long Term EBIS 
receive a percentage of their total fixed remuneration as an allocation of Company shares (Allocation). The number of Company 
shares to which a participant is entitled will depend on the participant’s role and responsibilities. 

Shares for the Allocations are purchased on market by the trustee of the Executive Share Plan. The shares are allocated to the
employee and held by the trustee in trust until the Allocation vests or is forfeited. Executives receive any dividends paid on the 
shares while they are in the trust. In response to the impact of the global financial crisis, the Directors determined that for the year 
ended 27 June 2010, the share allocations to participants in the Long Term EBIS were reduced to 25% of their normal allocations.

For an Allocation to vest, there are two performance hurdles, both linked to the Company’s return to shareholders.  The hurdles are 
measured at the end of the three year vesting period. In addition, if an Allocation does not vest at the end of the three year period, a 
re-test of the performance hurdles will occur at the end of the fourth year, and if satisfied, the Allocation will vest.  Fifty percent of an 
Allocation will vest on achievement by the Company of the total shareholder return (TSR) target. TSR will be measured against the
S&P/ASX 300 Consumer Discretionary Index and shares will vest against the capital weighted percentile thresholds in the table: 

TSR performance 

% of Allocation that vests 

Under 50th percentile 
50th percentile 
50th to 75th percentile 
Above 75th percentile 

Nil 
50% of Allocation 

Straight line pro rata  

100% 

The other fifty percent of the Allocation will vest on achievement of the earnings per share (EPS) target. EPS will be measured by the 
compound annual growth rate (CAGR) of the Company’s EPS and vesting will be according to the table below: 

EPS performance 

% of Allocation that vests 

Less than 7% CAGR 

7% CAGR 

Nil 

25%

7% to 10% CAGR 

Straight line pro rata 

10% CAGR or above 

100% 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   23

 
 
 
 
 
Remuneration Report 
REMUNERATION REPORT

OTHER TERMS OF THE LONG-TERM EBIS 

On termination of an executive’s employment, vesting rights will depend on the circumstances of the termination. If an executive
resigns, unvested allocations will generally be forfeited. Although the Board has discretion to allow vesting, generally the Board will 
not exercise this discretion unless there are very special circumstances. On termination for misconduct, allocations will be forfeited. 
If an executive is terminated without cause, for example made redundant or dies or is permanently disabled, then vesting will be at 
the Board’s discretion. In the circumstances of an offer to acquire the Company, vesting will be at the Board’s discretion. 

The Long-Term EBIS was suspended in May 2009 pending finalisation of the tax treatment of employee share plans as a 
consequence of announcements made in the 2009 Federal Budget. It recommenced operation in June 2010 on the same terms as it 
previously operated after the relevant tax legislation was finalised. 

The financial performance of the Company in key shareholder value measures over the past five years is shown below: 

Underlying operating revenue 
Net profit before significant items 

Earnings per share before significant items 

Dividends per share 

*Total Shareholder Returns (TSR) 

AIFRS 

2010 

2,482 
290.7 

11.8 

2.5 

11.3

AIFRS 

2009 

2,600 
241.3 

12.4 

2.0 

(52.1)

AIFRS 

2008 

2,909 

395.9 

23.4 

20.0 

(34.7) 

AIFRS 

2007 

AIFRS 

2006 

2,117.6 

1,907.8 

267.8 

23.2 

20.0 

34.2 

234.3 

24.5 

19.5 

(5.70) 

$m

$m 

Cents 

Cents 

% 

* TSR comprises share price appreciation and dividends, gross of franking credits, reinvested in the shares  

Source: Bloomberg 

5.3 RETIREMENT BENEFITS FOR EXECUTIVES 

Except for a very small number of long serving executives who are members of a defined-benefit superannuation plan, retirement 
benefits are delivered through contribution accumulation superannuation plans. The defined-benefit funds (which are closed to new
entrants) provides defined lump sum benefits based on years of service, retirement age and the executive’s remuneration at the time 
of retirement. 

5.4 EXECUTIVE SERVICE AGREEMENTS 

The terms of employment of the CEO are set out in section 4 and this section 5.4 below. 

The remuneration and other terms of employment for the highest paid executives and key management personnel (disclosed in 
section 5.6 pursuant to section 300A of the Corporations Act) are set out in written agreements. These service agreements are 
unlimited in term but may be terminated  by written notice by either party or by the Company making payment in lieu of notice. They 
may also be terminated with cause as set out below. Each agreement sets out the  total fixed remuneration, performance-related 
cash bonus opportunities, superannuation, termination rights and obligations and eligibility to participate in the equity-based incentive 
scheme.

As described in this section 5, executive salaries are reviewed annually. The executive service agreements do not require the 
Company to increase base salary, pay incentive bonuses or continue the executive’s participation in the equity-based incentive 
scheme. Key non-financial terms in the executive service agreements are set out below.  Remuneration details are set out in 
5
sections 5.  and 5. . 

6

24   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

 
 
 
 
 
 
REMUNERATION REPORT
Remuneration Report 

TERMINATION OF EMPLOYMENT WITHOUT NOTICE AND WITHOUT PAYMENT IN LIEU OF NOTICE 

The Company may terminate the employment of the executive without notice and without payment in lieu of notice in some 
circumstances. Generally this includes if the executive: 

(a)  commits an act of serious misconduct; 

(b)  commits a material breach of the executive service agreement; 

(c)  is charged with any criminal offence which, in the reasonable opinion of the Company, may embarrass or bring the Fairfax Group 

into disrepute; or 

(d)  unreasonably refuses to carry out his or her duties including complying with reasonable, material and lawful directions from the 

Company. 

TERMINATION OF EMPLOYMENT WITH NOTICE OR WITH PAYMENT IN LIEU OF NOTICE 

The Company may terminate the employment of the executive at any time by giving the executive notice of termination or payment in
lieu of such notice. The amount of notice required from the Company in these circumstances is set out in the table below. If the
Company elects to make payment in lieu of all or part of the required notice, the payment is calculated on the basis of fixed 
remuneration excluding bonuses and non-cash incentives. 

Name of 

Executive 

Company 

Employee 

Termination 

Termination 

Notice Period 

Notice Period 

Post-Employment Restraint 

Brian McCarthy 

12 months 

6 months 

- 12 month no solicitation of employees or clients 

- 6 months no work for a competitor of the Fairfax Group 

Alan Browne 

12 months 

4 months 

- 12 month no solicitation of employees or clients 

- 6 months no work for a competitor of the Fairfax Group 

Brian Cassell 

12 months 

4 months 

- 12 month no solicitation of employees or clients 

- 6 months no work for a competitor of the Fairfax Group 

Gail Hambly 

18 months 

3 months 

- 12 month no solicitation of employees or clients 

- 6 months no work for a competitor of the Fairfax Group 

Bob Lockley 

12 months 

4 months 

- 12 month no solicitation of employees or clients 

- 6 months no work for a competitor of the Fairfax Group 

Jack Matthews 

12 months 

6 months 

- 12 month no solicitation of employees or clients 

- 6 months no work for a competitor of the Fairfax Group 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REMUNERATION REPORT
Remuneration Report 

5.5 REMUNERATION OF DIRECTORS  

SHORT-TERM 

Base Salary 

POST EMPLOYMENT 

Performance 

Directors’ 

& Other 

Cash 

Termination 

Super- 

Long Service

Total  

Related 

Fees 

Benefits 

Bonus 

annuation 

Leave 

Expense

RJ Walker 

RC Corbett 

D Evans 

JB Fairfax 

NJ Fairfax 

JM King 

2010 
2009 

2010 

2009 

2010 

2009 

2010 

2009 

2010 

2009 

2010 

2009 

115,323 
336,000 

321,233 

180,910 

51,589 

160,000 

140,000 

140,000 

170,000 

173,526 

51,833 

150,000 

-
- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

-
- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

1,405,014 

1,155,750 

1,200,000 

298,220 

40,461 

40,461 

49,025 

150,000 

150,000 

200,000 

175,564 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

BK McCarthy 

2010 

S McPhee 

S Morgan 

L Nicholls 

R Savage 

P Young 

2009 

2010 

2010 

2010 

2010 

2009 

2010 

2009 

Total remuneration:
Directors 

2010 

- 
- 

- 

- 

- 

- 

- 

- 

- 

- 

195,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

10,379 
30,240 

28,911 

16,282 

4,643 

14,400 

12,600 

12,600 

15,300 

15,617 

4,665 

13,500 

42,308 

- 
- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

125,702 
366,240 

350,144 

197,192 

56,232 

174,400 

152,600 

152,600 

185,300 

189,143 

251,498 

163,500 

57,483 

2,660,555  

100,000 

63,839 

1,662,059 

3,641 

3,641 

4,412 

13,500 

13,500 

18,000 

15,801 

- 

- 

- 

- 

- 

- 

- 

44,102 

44,102 

53,437 

163,500 

163,500 

218,000 

191,365 

Total 

n/a
n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

52% 

34% 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

n/a 

1,329,925 

1,405,014 

1,155,750 

195,000 

162,000 

57,483 

4,305,172 

2009 

1,466,000 

1,200,000 

298,220 

- 

231,940 

63,839 

3,259,999 

In addition to the remuneration in table 5.5 above Brian McCarthy’s total cost to the Company includes the amortised cost of the fair value of rights to 
shares issued of $502,909 (2009: $407,408) representing a total of $3,163,464 (2009: $2,069,467). Non-Executive Directors are not participants in 
any performance related share arrangements (refer section 3 of the remuneration report). 

26   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REMUNERATION REPORT
Remuneration Report 

5.6 KEY MANAGEMENT PERSONNEL 

The following are the key management personnel for the financial year in addition to the directors listed above.   

KMP 

Brian McCarthy 

Brian Cassell 

Gail Hambly 

Title 

Chief Executive Officer  

Chief Financial Officer 

Group General Counsel and Company Secretary 

Subsequent to balance date, Michael Anderson was appointed to the Board on 2 September 2010 and Gregory Hywood was 
appointed to the Board effective 4 October 2010.  There were no other changes to the key management personnel between the end 
of the financial year and the date of this report. 

REMUNERATION OF THE COMPANY & GROUP EXECUTIVES WHO RECEIVED THE HIGHEST REMUNERATION OR ARE KEY 

MANAGEMENT PERSONNEL 2010 

POST  

SHORT-TERM 

EMPLOYMENT 

Title 

Company 

Group 

Benefits 

Bonus 

annuation 

Leave Expense 

shares 

Total 

Base Salary 

Performance 

& Other 

Cash 

Super- 

Long Service 

Total excluding

Related 

  1,405,014  1,155,750 
  485,727 
214,500 

42,308 

57,483  2,660,555 

50,000 

59,519 

809,746 

B McCarthy 

Chief Executive Officer 

A Browne 

B Cassell 

G Hambly 

R Lockley 

J Matthews 

CEO & Publisher – 
Australian Regional Pub 
Chief Financial Officer   689,325 
Group General Counsel & 
492,109 
Company Secretary
CEO – Web Printing
 
CEO – Fairfax Digital  

 

504,972 

576,717 

363,340 

50,000 

78,350  1,181,015 

273,350 

59,145 

10,208 

834,812 

242,825 

51,923 

52,835 

852,555 

250,938 

48,297 

8,151 

884,103 

52% 

35% 

39% 

43% 

37% 

40% 

TOTAL                                             

4,153,864  2,500,703 

301,673 

266,546  7,222,786 

Amortised cost to the Company of the fair value of rights to shares issued:  

B McCarthy $502,909, A Browne $103,616, B Cassell $150,899, G Hambly $156,817, R Lockley $107,779 and J Matthews $177,032.    

Total cost to the Company after inclusion of the amortised cost of the fair value of rights to shares: 

B McCarthy $3,163,464, A Browne $913,362, B Cassell $1,331,914, G Hambly $991,629, R Lockley $960,334, J Matthews $1,061,135.  

22

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                         
 
 
 
 
 
 
REMUNERATION REPORT
Remuneration Report 

REMUNERATION OF THE COMPANY & GROUP EXECUTIVES WHO RECEIVED THE HIGHEST REMUNERATION OR ARE KEY 

MANAGEMENT PERSONNEL 2009 

POST 

SHORT-TERM 

EMPLOYMENT 

Base Salary 

Performance 

& Other 

Cash 

Termination 

Super- 

Long Service 

Total excluding

Related 

Company 

Group 

Benefits 

Bonus 

Payment 

annuation  Leave  Expense 

shares 

Total 

B McCarthy 

B Cassell* 

G Hambly 

S Narayan* 

J Matthews 

L Price** 

J Withers*** 

  1,200,000
  500,000 
  490,855 
  627,178 
  576,554 
  164,531 
680,955 

  

298,220 

90,960 

92,125 

- 

- 

- 

100,000 

63,839 

1,662,059 

100,000 

59,145 

8,395 

8,327 

699,355 

650,452 

- 

1,197,843 

55,899 

- 

1,880,920 

75,000 

- 

48,445 

5,850 

- 

- 

506,869 

14,773 

162,580 

- 

- 

- 

705,849 

686,173 

843,535 

34% 

26% 

32% 

n/a 

27% 

16% 

n/a 

TOTAL                                             4,240,073 

556,305 

1,867,292 

378,262 

86,411 

7,128,343 

* Sankar Narayan (CFO) ceased employment in May 2009. 

** Linda Price (IT and Group HR Director) ceased employment 1 December 2008 

*** Joan Withers (CEO-New Zealand) ceased employment in June 2009. 

Amortised cost to the Company of the fair value of rights to shares issued:  

B McCarthy $407,408, B Cassell $122,632, G Hambly $180,874, S Narayan $34,302 credit, J Matthews $157,660 and L Price $132,545.    

Total cost to the Company after inclusion of the amortised cost of the fair value of rights to shares: 

B McCarthy $2,069,467, B Cassell $821,987, G Hambly $ 831,326, S Narayan $1,846,618, J Matthews $863,509, L Price $818,718 and J 
Withers $843,535.   

5.7 OPTIONS 

During the year ended 27 June 2010: 

  no options were granted to Directors or key management personnel (2009:nil); 

  no options held by Directors or key management personnel vested (2009:nil); 

  no options held by Directors or key management personnel lapsed (2009:nil); and 

  no options held by Directors or key management personnel were exercised (2009:nil). 

5.8 LOANS TO DIRECTORS AND KEY MANAGEMENT PERSONNEL 
Remuneration Report 
During the year ended 27 June 2010, there were no loans to Directors or to key management personnel (2009: nil). 

5.  HEDGING RISK ON SECURITIES FORMING PART OF REMUNERATION 

9

The rules of the Fairfax Employee Share Plans prohibit employees from creating any encumbrance on unvested share rights. Under 
the Board approved Fairfax Securities Trading Policy, the Directors and certain senior employees are not permitted to enter a 
financial transaction (whether through a derivative, hedge or other arrangement) which would operate to limit the economic risk of an 
employee’s holding of unvested Company securities which have been allocated to the employee as part of his or her remuneration.

Employees who are found not to have complied with the Securities Trading Policy risk disciplinary sanctions which may include 
termination of employment. 
28   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

 
 
 
 
 
 
 
CORPORATE GOVERNANCE
Corporate Governance 

The Company’s compliance with the ASX Corporate Governance Council’s Corporate Governance 
Principles and Recommendations, 2nd edition (“ASX Recommendations”) is set out in the following table. 

Compliance 

Pages 

Principle 1: Lay solid foundations for management and oversight 
1.1  Establish the functions reserved to the Board and those delegated to senior executives 

and disclose those functions 

1.2  Disclose the process for evaluating the performance of senior executives 

1.3  Provide the information indicated in the Guide to reporting on Principle 1 

 

 

 

Principle 2: Structure the Board to add value 
2.1  A majority of the Board should be independent Directors 

 
 
2.2  The chair should be an independent Director 
2.3  The roles of chair and chief executive officer should not be exercised by the same individual   

2.4  The Board should establish a nomination committee 

2.5  Disclose the process for evaluating the performance of the Board, its committees and 

individual Directors 

2.6  Provide the information indicated in Guide to reporting on Principle 2 

Principle 3: Promote ethical and responsible decision making 
3.1  Establish a code of conduct and disclose the code or a summary of the code as to: 

• 

the practices necessary to maintain confidence in the Company’s integrity; 

the practices necessary to take into account their legal obligations and the reasonable 

• 
    expectations of shareholders; and 

the responsibility and accountability of individuals for reporting and investigating reports 

• 
     of unethical practices. 

3.2  Establish a policy concerning trading in company securities by Directors, senior executives 

and employees and disclose the policy or a summary of that policy 

3.3  Provide the information indicated in Guide to reporting on Principle 3 

Principle 4: Safeguard integrity in financial reporting   
4.1  The board should establish an audit committee 

4.2  Structure the audit committee so that it: 

•  consists of only non-executive Directors; 

•  consists of a majority of independent Directors; 

• 

is chaired by an independent chair, who is not chair of the Board; and 

•  has at least three members. 

4.3  The audit committee should have a formal charter 

4.4  Provide the information indicated in Guide to reporting on Principle 4 

Principle 5: Make timely and balanced disclosure 
5.1  Establish written policies and procedures designed to ensure compliance with ASX 

Listing Rule disclosure requirements and to ensure accountability at a senior executive 
level for that compliance and disclose those policies or a summary of those policies 

5.2  Provide the information indicated in Guide to reporting on Principle 5 


 

 






 

 

 





 
 

 

 

31 

20-24 

22 

32 

32 

32 

32

32 

10-13,17,32-33 

33

33

33

37 

33,37 

34 

31

31

31

31

34 

10-13,17,34 

35 

35 

25
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   29

 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE
Corporate Governance 

Compliance 

Pages 

Principle 6: Respect the rights of shareholders 
6.1  Design a communications policy for promoting effective communication with shareholders 
and encouraging their participation at general meetings and disclose the policy or a 
summary of the policy 

6.2  Provide the information indicated in Guide to reporting on Principle 6 

Principle 7: Recognise and manage risk 
7.1  Companies should establish policies for the oversight and management of material 

business risks and disclose a summary of those policies 

 

 

 

7.2  Board should require management to design and implement the risk management and 



35 

35 

35-36 

35-36

internal control system to manage the company’s material business risks and report to it 
on whether those risks are being managed effectively. The Board should disclose that  
management has reported to it as to the effectiveness of the company’s management 
of its material business risks. 

7.3  Board should disclose whether it has received assurance from the chief executive (or 
equivalent) that the declaration provided in accordance with section 295A of the 
Corporations Act is founded on a sound system of risk management and internal 
control and that the system is operating effectively in all material respects in relation 
to financial reporting risks.  

7.4  Provide the information indicated in Guide to reporting on Principle 7 

Principle 8: Remunerate fairly and responsibly 
8.1  The Board should establish a remuneration committee 

8.2  Clearly distinguish the structure of non-executive Directors’ remuneration from that of 

executive Directors and senior executives 

8.3   Provide the information indicated in Guide to reporting on Principle 8 



35-36

 

 
 

 

35-36 

20 

20-24 

17,20-21,28 

26

30   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

 
 
CORPORATE GOVERNANCE
Corporate Governance 

The key corporate governance principles of the Fairfax Group are set out below. This section of the Annual Report, which is publicly 
available on the Company’s website at www.fxj.com.au, contains summaries of the Fairfax Board Charter, Nomination Committee 
Charter, Code of Conduct, Audit and Risk Committee Charter, Charter of Audit Independence, policy on market disclosure and 
shareholder communications, risk management policy and securities trading policy (including policy on hedging unvested securities
issued as part of remuneration). The Personnel Policy and Remuneration Committee Charter is summarised in the Remuneration 
Report.

BOARD OF DIRECTORS 

The Board of Directors is responsible for the long-term growth and profitability of the Group. 

The Board has adopted a Board Charter which sets out the responsibilities of the Board and its structure and governance 
requirements. Under the Board Charter, the responsibilities of the Board are to: 

(a)  set the strategic direction of the Fairfax Group; 

(b)  provide overall policy guidance and ensure that policies and procedures for corporate governance and risk management are in

place to ensure shareholder funds are prudently managed and that the Group complies with its regulatory obligations and ethical
standards;

(c)  set and monitor performance against the financial objectives and performance targets for the Group; 

(d)  determine the terms of employment and review the performance of the Chief Executive Officer (CEO); 

(e)  set and monitor the Group’s programs for succession planning and key executive development with the aim to ensure these 

programs are effective; 

(f)  approve acquisitions and disposals of assets, businesses and expenditure above set monetary limits; and 

(g)  approve the issue of securities and entry into material finance arrangements, including loans and debt issues. 

Subject to the specific authorities reserved to the Board under the Board Charter, and to the authorities delegated to the Board
committees, the Board has delegated to the CEO responsibility for the management and operation of the Fairfax Group. The CEO is
responsible for the day-to-day operations, financial performance and administration of the Fairfax Group within the powers 
authorised to him from time-to-time by the Board. The CEO may make further delegation within the delegations specified by the 
Board and is accountable to the Board for the exercise of these delegated powers. 

Membership of the Board and its committees at the date of this report is set out below. 

Director 

Membership Type 

Audit & Risk 

Nominations 

Remuneration 

R Corbett* 

Independent Chair 

Member

Chair 

Member

COMMITTEE MEMBERSHIP 

Personnel Policy & 

BK McCarthy 

CEO 

M Anderson** 

Independent 

JB Fairfax 

N Fairfax 

Non-Independent  

Non-Independent 

G Hywood*** 

Independent 

S McPhee**** 

Independent 

S Morgan**** 

Independent 

L Nicholls**** 

Independent 

R Savage 

P Young 

Independent 

Independent 

-

-

-

-

-

-

Member

Member

-

-

-

Chair 

Member

Member

-

-

-

-

-

-

-

Member

-

-

Member

-

-

-

Member

Chair 

* Mr Walker retired from the Board on 10 November, 2009. Mr Corbett  was appointed as Chairman of the Board on  13 October,  2009. 

** Mr Anderson was appointed to the Board on 2 September 2010. 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   31

 
 
 
 
CORPORATE GOVERNANCE
Corporate Governance 

*** Mr Hywood’s appointment to the Board is effective 4 October 2010. 

****Ms McPhee, Mr Morgan 

and

 Ms Nicholls were appointed to the Board on 26 February, 2010. 

The qualifications and other details of each member of the Board are set out on pages 10-13 of this report. 

Except for the Chief Executive Officer, Mr John B Fairfax and Mr Nicholas Fairfax, all Directors (including the Chair) are considered
by the Board to be independent, non-executive Directors. 

The Constitution requires that the Board has a minimum of 3 Directors and maximum of 12 or such lower number as the Board may 
determine from time to time. The Board has resolved that until the retirement of Mr JB Fairfax at the AGM on 11 November 2010 the 
maximum si

 of the Board will be 11.  Upon the retirement of Mr Fairfax the maximum Board size will revert to 10. 

ze

The Constitution authorises the Board to appoint Directors to vacancies and to elect the Chair. One third of Directors (excluding the 
Chief Executive Officer and a Director appointed to fill a casual vacancy and rounded down to the nearest whole number) must retire at 
every annual general meeting. Other than the Chief Executive Officer, no Director may remain in office for more than three years or the 
third annual general meeting following appointment without resigning and being re-elected. Any Director appointed by the Board must
stand for election at the next general meeting of shareholders. 

Any Director may seek independent professional advice at the Company’s expense. Prior approval by the Chair is required, but 
approval must not be unreasonably withheld. 

The Board has a Nominations Committee which reviews potential Board candidates when necessary. The Committee is comprised of 
non-executive Directors, the majority of whom are independent. The Committee may seek expert external advice on suitable candidates.  

The Board has adopted a formal Nominations Committee Charter. Under the Charter, the purpose of the Committee is to identify 
individuals qualified to become Board members and recommend them for nomination to the Board and its Committees; to ensure 
Board members’ performance is reviewed regularly and to recommend changes from time to time to ensure the Board has an 
appropriate mix of skills and experience. 

The Committee uses the following principles to recommend candidates and provide advice and other recommendations to the Board: 

 

 

A majority of the Directors and the Chair should be independent; and 

The Board should represent a broad range of expertise consistent with the Company’s strategic focus. 

Duties of the Nominations Committee include: 

  making recommendations to the Board on the size and composition of the Board; 

 

 

 

 

identifying and recommending individuals qualified to be Board members, taking into account such factors as it deems appropriate; 

identifying Board members qualified to fill vacancies on the Committees; 

recommending the appropriate process for the evaluation of the performance of each director and the Board; and 

other duties delegated to it from time to time relating to nomination of Board or Committee members or corporate governance. 

The Board conducts a review of its structure, composition and performance annually. The Board may seek external advice to assist
in the review process.  

INDEPENDENT DIRECTORS 

Under the Board Charter, the majority of the Board and the Chair must be independent.  A Director must notify the Company about
any conflict of interest,  potential material relationship with the Company or circumstance relevant to his/her independence. 

Directors have determined that all Directors except the Chief Executive Officer, Mr John B Fairfax and Mr Nicholas Fairfax, are
independent. In assessing whether a Director is independent, the Board has considered Directors’ obligations to shareholders, the
requirements of applicable laws and regulations, criteria set out in the Board Charter and the ASX Recommendations. The Board 
has not set specific materiality thresholds, considering it more effective to assess any relationship on its merits on a case-by-case 
basis, and where appropriate, with the assistance of external advice. 

32   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

CORPORATE GOVERNANCE
Corporate Governance 

The ASX Recommendations, in summary, state that the Board should consider whether the Director: 

 

is a substantial shareholder or officer or associated with a substantial shareholder of the Company; 

  was employed in an executive capacity by the Group within the last three years; 

  within the last three years, was a principal of a material professional adviser or a material consultant or an employee materially 

associated with a service; 

 

 

is, or is associated with a material supplier or customer of the Group; and 

has a material contractual relationship with the Group other than as a Director. 

Mr John B Fairfax has a relevant share interest of approximately 9.7% in the Company and Mr Nicholas Fairfax has a family 
relationship with Mr John B Fairfax.  On this basis, the Board has concluded that, given the shareholding criteria in the ASX 
Recommendations, neither is an independent Director.  

Although Mr Sam Morgan was employed as the CEO of Trade Me until January 2008, and as an advisory board member  to Trade 
Me until March 2009, after consideration of all circumstances relevant to Mr Morgan’s position, the Directors have determined that he 
is independent.   

CODE OF CONDUCT 

All Directors, managers and employees are required to act honestly and with integrity. 

The Company has developed and communicated to all employees and Directors the Fairfax Code of Conduct. The Code assists in 
upholding ethical standards and conducting business in accordance with applicable laws. The Code also sets out the responsibility of 
individuals for reporting Code breaches. 

The Fairfax Code of Conduct aims to: 

 

 

 

 

provide clear guidance on the Company’s values and expectations while acting as a representative of Fairfax; 

promote minimum ethical behavioural standards and expectations across the Group, all business units and locations; 

offer guidance for shareholders, customers, readers, suppliers and the wider community on our values, standards and 
expectations, and what it means to work for Fairfax; 

raise employee awareness of acceptable and unacceptable behaviour and provide a means to assist in avoiding any real or 
perceived misconduct. 

Supporting the Code of Conduct is the Company’s range of guidelines and policies. These policies are posted on the Company 
intranet, are communicated to employees at the time of employment and are reinforced by training programs. 

The Code of Conduct is a set of general principles relating to employment with Fairfax, covering the following areas: 

 

 

 

 

 

 

business integrity - conducting business with honesty, integrity and fairness; reporting concerns without fear of punishment; making 
public comments about the Company and disclosing real or potential conflicts of interest; 

professional practice - dealings in Fairfax shares; disclosing financial interests; protecting company assets and property; 
maintaining privacy and confidentiality; undertaking employment outside Fairfax; personal advantage, gifts and inducements, 
recruitment and selection; and company reporting; 

health, safety and environment; 

equal employment opportunity and anti-harassment; 

compliance with company policies; and 

implementation of and compliance with the Code of Conduct. 

The Code of Conduct is to be read in conjunction with the codes of ethics for each masthead and the other Fairfax policies as 
amended from time to time. 

29
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   33

CORPORATE GOVERNANCE
Corporate Governance 

AUDIT AND RISK COMMITTEE 

The Board has had an Audit and Risk Committee since listing on the ASX in 1992. The Committee operates in accordance with a 
Charter which sets out its role and functions. In summary, the Committee’s role is to advise and assist the Board on the 
establishment and maintenance of a framework of risk management, internal controls and ethical standards for the management of 
the Fairfax Group and to monitor the quality and reliability of financial information for the Group. To carry out this role, the
Committee: 

 

 

 

recommends to the Board the appointment of the external auditor, reviews its performance, independence and effectiveness, 
approves the auditor’s fee arrangements and enforces the Company’s Charter of Audit Independence; 

ensures that appropriate systems of control are in place to effectively safeguard the value of assets; 

ensures accounting records are maintained in accordance with statutory and accounting requirements; 

  monitors systems designed to ensure financial statements and other information provided to shareholders is timely, reliable and

accurate; 

 

 

 

formulates policy for Board approval and oversees key finance and treasury functions; 

formulates and oversees an effective business risk plan; 

ensures appropriate policies and procedures are in place for compliance with all legal, regulatory and ASX requirements; 

  monitors compliance with regulatory and ethical requirements; 

 

 

 

reviews the external audit process with the external auditor, including in the absence of management; 

reviews the performance of internal audit; 

reviews and approves the internal audit plan and receives summaries of significant reports by internal audit; 

  meets with the Internal Audit Manager including in the absence of management if considered necessary; and  

 

does anything else it considers necessary to carry out the above functions. 

Under its Charter, all members of the Committee must be non-executive Directors. Executives may attend by invitation. The Chair of 
the Committee is required to be independent and have relevant financial expertise and may not be the Chair of the Board. The 
members of the Audit and Risk Committee and details of their attendance at Committee meetings are set out on page 17. The Chair of 
the Committee may, at the Company’s expense, obtain external  advice, or obtain assistance and information from officers of the Group, 
or engage other support as reasonably required from time to time. 

CHARTER OF AUDIT INDEPENDENCE 

The Board has also adopted a Charter of Audit Independence. The purpose of this Charter is to provide a framework for the Board
and management to ensure that the external auditor is both independent and seen to be independent. The purpose of an independent
statutory audit is to provide shareholders with reliable and clear financial reports on which to base investment decisions. The Charter 
sets out key commitments by the Board and procedures to be followed by the Audit and Risk Committee and management aimed to 
set a proper framework of audit independence. 

To promote audit quality and effective audit service by suitably qualified professionals, the Board ensures that the auditor is fairly 
rewarded for the agreed scope of the statutory audit and audit-related services. The auditor is required to have regular 
communications with the Committee, at times without management present. Audit personnel must be appropriately trained, meet the
required technical standards and maintain confidentiality. 

Restrictions are placed on non-audit work performed by the auditor. Non-audit fees above a fixed level may not be incurred without 
the approval of the Chair of the Audit and Risk Committee. 

The Company requires the rotation of the lead audit partner and the independent review partner for the Company at least every five 
years.  The Committee requires the auditor to confirm annually that it has complied with all professional regulations and guidelines
issued by the Australian accounting profession relating to auditor independence. The auditor must also confirm that neither it nor its 
partners has any financial or material business interests in the Company outside of the supply of professional services. 

34   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

CORPORATE GOVERNANCE
Corporate Governance 

MARKET DISCLOSURE AND SHAREHOLDER COMMUNICATIONS 

The Company has a Market Disclosure Policy which sets out requirements aimed to ensure full and timely disclosure to the market
of material issues relating to the Group to ensure that all stakeholders have an equal opportunity to access information.  

The Policy reflects the ASX Listing Rules and Corporations Act continuous disclosure requirements. 

The Market Disclosure Policy requires that the Company notify the market, via the ASX, of any price sensitive information (subject to the 
exceptions to disclosure under the Listing Rules). Information is price sensitive if a reasonable person would expect the information to 
have a material effect on the price or value of the Company’s securities or if the information would, or would be likely to, influence
investors in deciding whether to buy, hold or sell Fairfax securities. 

The Chief Executive Officer, Chief Financial Officer, General Manager Investor Relations and Group General Counsel/Company 
Secretary are designated as Disclosure Officers who are responsible for reviewing potential disclosures and deciding what 
information should be disclosed.  

Only the Disclosure Officers may authorise communications on behalf of the Company to the ASX, media, analysts and investors. This
safeguards the premature exposure of confidential information and aims to ensure proper disclosure is made in accordance with the law.  
ASX and press releases of a material nature must be approved by a Disclosure Officer. 

The Disclosure Officers, in conjunction with the Chair of the Board are authorised to determine whether a trading halt will be requested 
from the ASX to prevent trading in an uninformed market. 

The onus is on all staff to inform a Disclosure Officer of any price sensitive information as soon as becoming aware of it. The
Executive Leadership Team is responsible for ensuring staff understand and comply with the policy. 

As well as its Listing Rules and statutory reporting obligations, the Company actively encourages timely and ongoing shareholder
communications.

To ensure ready access for shareholders to information about the Company, Company announcements, annual reports, analyst and 
investor briefings, financial results and other information useful to investors such as press releases are placed on the Company’s website 
at www.fxj.com.au as soon as practical after their release to the ASX. Several years’ worth of historical financial information is available on 
the website. The results briefings given to analysts by senior management are webcast on the website. 

The full text of notices of meetings and the accompanying explanatory materials are posted on the website for each annual general
meeting. The Chair’s and the Chief Executive Officer’s addresses, proxy counts and results of shareholder resolutions at the meeting
are also posted on the website. 

At the annual general meeting, shareholders are encouraged to ask questions and are given a reasonable opportunity to comment on matters 
relevant to the Company. The external auditor attends the annual general meeting and is available to answer shareholder questions about the 
audit and the audit report. 

RISK MANAGEMENT AND INTEGRITY OF FINANCIAL REPORTING 

The Board oversees the development of a risk management and internal compliance and control system.  

The system seeks to provide a consistent approach to identifying, assessing, and reporting risks, whether they are related to 
company performance, reputation, safety, environment, internal control, compliance or other risk areas. 

Key aspects of the Company’s risk management and internal compliance and control system are summarised as follows: 

  Risks are assessed at least annually and revised periodically for each division through the business planning, budgeting, 

forecasting, reporting and performance management processes.  

 

 

 

The Board, through the Audit and Risk Committee, receives regular reports from management (and independent advisers where 
appropriate) on key risk areas such as treasury, health safety and environment, regulatory compliance, taxation, finance and internal
audit and the effectiveness of the risk management system.  

The process for assessing and reporting on risks, internal controls and internal compliance is being enhanced and formalised 
across the Group. This is an ongoing process. 

Formal risk assessments are required as part of business case approvals for one-off projects or initiatives of a significant nature. 
Project teams are responsible for managing the risks identified. 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   35

CORPORATE GOVERNANCE
Corporate Governance 

  Under the direction of the Audit and Risk Committee, Internal Audit conducts a program of internal process control reviews over key 
areas, based on their importance to the Company, and provides assurance over the internal control assessments undertaken by 
management.

The Company’s risk framework is overseen and monitored by both the Board and the Audit and Risk Committee.  

As part of the risk framework, specific policies and approval processes have been developed to cover key risk areas such as 
material investments and contracts, treasury, capital expenditure approval, occupational health and safety and environmental 
processes.

The Company’s Internal Audit function comprises the Internal Audit Managers and a team of professionals who work through a 
schedule of prioritised risk areas across all the major business units to provide an independent risk assessment and evaluation of 
operating and financial controls. The Internal Audit function is independent from the external auditor and the Internal Audit Managers
may meet with the Audit and Risk Committee in the absence of management. Internal Audit reports its results to each meeting of the 
Audit 

 Risk Committee and the Internal Audit Managers attend the meetings.  

and

The Board has received written assurances from the Chief Executive and the Chief Financial Officer that in their opinion: 

(a)  The financial statements and associated notes comply in all material respects with the accounting standards as required by the 

Corporations Act 2001. 

(b)  The financial statements and associated notes give a true and fair view, in all material respects, of the financial position as at 27 

June, 2010, and performance of the Company and consolidated entity for the period then ended as required by the 
Corporations Act 2001. 

(c)  There are reasonable grounds to believe the Company will be able to pay its debts as and when they become due and payable. 

(d)  The financial records of the Company have been properly maintained in accordance with the Corporations Act 2001. 

(e)  The statements made above regarding the integrity of the financial statements are founded on a sound system of financial risk

management and internal compliance and control which, in all material respects, implements the policies adopted by the Board. 

(f)  The risk management and internal compliance and control systems of the Company and consolidated entity relating to financial

reporting compliance and operations objectives are operating efficiently and effectively, in all material respects.  Management
has reported to the Board as to the effectiveness of the Company’s management of its material business risks. 

(g)  Subsequent to 27 June 2010, no changes or other matters have arisen that would have a material effect on the operation of the 

risk management and internal compliance and control systems of the Company and consolidated entity. 

These statements to the Board are underpinned by the requirement for appropriate senior executives to provide a signed letter of
representation addressed to the Chief Executive Officer and Chief Financial Officer verifying material issues relating to the 
executive’s areas of responsibility and disclosing factors that may have a material effect on the financial results or operations of the 
Group.

REMUNERATION 

Information about the Board’s Personnel Policy and Remuneration Committee (PPRC), the PPRC Charter, the Company’s 
remuneration policies for non-executive Directors and the remuneration of the CEO and senior executives is set out in the 
Remuneration Report beginning on page 

. 20

36   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

CORPORATE GOVERNANCE
Corporate Governance 

TRADING IN COMPANY SECURITIES 

Directors must not trade directly or indirectly in Fairfax securities while in possession of price sensitive information. Price sensitive 
information is information which has not been made public, usually about the Group or its intentions, which a reasonable person
would expect to have a material effect on the price or value of Fairfax securities or which would be likely to influence an investment
decision in relation to the securities. 

The Fairfax Securities Trading Policy regulates dealings by Directors and certain senior employees (“Designated People”) in Fairfax 
securities (including shares, convertible notes derivatives, and options). The purpose of the Policy is to ensure that Designated
People comply with the legal and company-imposed restrictions on trading in securities whilst in possession of unpublished price
sensitive information. The Policy sets out blackout periods when no trading is to be undertaken and a process for authorisation of trading 
at other times. Designated People means the Directors, CEO, Company Secretary, those employees who report directly to the CEO 
and those employees who are notified that they are subject to the Policy. 

A Designated Person must not trade in breach of the Policy either directly or indirectly through another entity, such as a partner, child, 
nominee or controlled company acting on his/her behalf.  Under the Policy, Designated People are prohibited from trading in Fairfax 
securities without approval under the Policy or when in possession of price-sensitive information about Fairfax. In addition, Designated 
People must not tip anyone else on Fairfax securities, engage in short term speculative trading in Fairfax securities or trade in Fairfax 
derivatives. 

Black-out periods occur before the announcement of the half-yearly and annual results, other trading updates and the annual general 
meeting.  During black-out periods Designated People will not be authorised to trade. Before trading outside black-out periods, Directors 
must obtain approval from the Chair (or the chairman of the Audit 
and
Designated People must obtain approval from the Company Secretary who will consult with the Chair. 

 Risk Committee for approvals for the Chair to trade). Other

Each Director must notify the Company Secretary of any change in the Director’s interest in Fairfax securities so as to ensure compliance 
with the disclosure requirements of the ASX Listing Rules. 

The Policy prohibits Designated People from entering into any financial transactions that operate to limit the economic risk of unvested 
Fairfax securities which have been allocated to an employee as part of his/her remuneration, prior to the securities vesting. Any breach of 
this prohibition risks disciplinary sanctions. 

33
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   37

MANAGEMENT DISCUSSION AND ANALYSIS REPORT
Management Discussion & Analysis Report 

TRADING OVERVIEW 

Economic conditions in the advertising markets in which we participate gradually improved during the year. The first half of the
financial year saw our underlying revenues and earnings before interest and tax (EBIT) down on the corresponding period by 
12.8% and 14.4% respectively although significantly improved over the immediately preceding six months to June 2009. Revenue 
and earnings continued to improve on a run rate basis in the six months to June 2010 with both revenue and EBIT up 6.0% and 
47.5% respectively compared to the corresponding half of 2009. For the full year revenues were down 4.5% but EBIT increased 
7.7%

Fixed costs represent a significant portion of a media publishing business cost base resulting in considerable operating leverage
when revenue increases. This combined with the large number of initiatives undertaken over the past two years to further improve
efficiencies within the business has seen a marked increase in the Company’s operating margins. For the financial year our EBIT
margin has improved from 18.7% in 2009 to 21.1%.  

Advertising volumes in Australia and New Zealand followed similar patterns with second half volumes significantly higher than 
those of the first half. Volume growth in the second half was seen across the majority of advertising categories with real estate and 
employment showing the strongest increases. 

A non-recurring tax charge of $8.4 million has been reported during the year relating to our New Zealand tax expense.  A change
was introduced to New Zealand tax legislation in May 2010 which had the impact of not allowing depreciation on existing and new
buildings with an estimated useful life of 50 years or more with a consequential adjustment necessary to the carrying value of the
company’s deferred tax balances.  There were no other significant and non-recurring items during the year compared to $622.4 
million last year. 

Including the non-recurring item, the net profit attributable to members of the Company was $282.1 million compared to a loss of
$380.1 million last year. Basic earnings per share increased to 11.5 cents compared to a loss per share of 21.6 cents last year.

FINANCIAL POSITION 

Cash inflow from operating activities increased 16.8% to $449.6 million.  After taking into consideration capital expenditure of $80.4 
million and dividend payments on ordinary shares and the Stapled Preference Shares of $41.8 million, the financial position of the
Company improved considerably during the year as the strong cash flow was used to reduce the net debt position by $347.3 
million. Net debt for covenant purposes was $1,435.0 million at year end and is well within all covenant limits. 

As can be seen from the graph below, the differences between the total facilities line and the net debt line indicate the Company 
has adequate unutilised long term debt facilities, a further indication of the strength of the Balance Sheet and overall financial
position of the Company. 

Also in 2011, the Company will need to decide what course of action it will take regarding the possible redemption of the $300 
million in Stapled Preference Shares (SPS) it currently has on issue. 

The reset date for the SPS is 30 April 2011 and the Company has three options. It can either: 

  Redeem the securities at the $100 face value; 
  Convert to ordinary shares at a 2.5% discount;  
 
Step up the coupon rate by 2.25% to 3.80%pa. 

Based upon current estimates, the net debt/EBITDA ratio at the end of June 2011 will be approximately 1.6 times. Although 
redeeming the notes would increase this to approximately 2.0 times, still well within the company’s targeted net debt to EBITDA
range, it would avoid potential dilution of existing ordinary shareholders. 

The directors will consider all options in early calendar 2011. Based upon our existing earnings profile, borrowing facilities, known 
capital expenditure requirements and current credit and equity markets trends, redemption is the most likely outcome.  

34
38   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

MANAGEMENT DISCUSSION AND ANALYSIS REPORT
Management Discussion & Analysis Report 

s
n
o

i
l
l
i

m
$
A

2500

2000

1500

1000

500

Jun‐10

Dec‐10

Jun‐11

Dec‐11

Jun‐12

Total facilities 

Net debt (Incl SPS ‐ $300m)

DIVIDENDS 
Following balance date, directors have declared a final dividend of 1.4 cents per ordinary share, fully franked taking the total
dividends for the financial year on ordinary shares to 2.5 cents. The Dividend Reinvestment Plan will not be in operation for the
payment of this dividend. 

These dividend payments are in line with the Board Policy announced in December 2008 whereby the dividend payout ratio was 
decreased to approximately 20% until the company’s trading performance and balance sheet position improved. 

Dividends of $15.9 million were paid on the Stapled Preference Shares which was below the amounts paid in 2009. This variance 
was due to the lower interest rates experienced during the year.

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   39

CONSOLIDATED INCOME STATEMENTS
Consolidated Income Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010 

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Revenue from operations

Other revenue and income

Total revenue and income

Note

2(A)

2(B)

$'000

$'000

2,476,775

2,599,132

13,541

10,390

2,490,316

2,609,522

Share of net profits of associates and joint ventures

11(C)

2,226

2,050

Expenses from operations excluding impairment, depreciation,

amortisation and finance costs

Depreciation and amortisation

Property, plant and equipment, intangible and investment impairment

Finance costs

Net profit/(loss) from operations before income tax expense
Income tax (expense)/benefit

3(A)

3(B)

3(C)

(1,839,107)

(2,097,050)

(113,623)

(6,436)

(135,911)

(117,556)

(569,091)

(179,291)

397,465

(351,416)

5

(115,088)

(29,672)

$'000

25

40,125

40,150

-

(35,353)

(3,439)

-

(2)

$'000

152

40,512

40,664

-

(85,926)

(7,363)

(214,000)

(2)

1,356

(2,078)

(266,627)

21,452

Net profit/(loss) from operations after income tax expense

282,377

(381,088)

(722)

(245,175)

Net profit/(loss) is attributable to:
Non-controlling interest

Owners of the parent

25

262

(1,038)

282,115

(380,050)

282,377

(381,088)

-

(722)

(722)

-

(245,175)

(245,175)

Earnings per share (cents per share)
Basic earnings/(loss) per share (cents per share)

Diluted earnings/(loss) per share (cents per share)

26

26

11.5

11.0

(21.6)

(21.6)

The above Consolidated Income Statements should be read in conjunction with the accompanying Notes.

5
40   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

   
        
   
          
     
         
     
      
     
      
             
      
      
            
            
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Consolidated Statements of Comprehensive Income 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010 

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

Net profit/(loss) from operations after income tax expense

282,377

(381,088)

(722)

(245,175)

Other comprehensive income
Changes in fair value of available for sale financial assets

Actuarial loss on defined benefit plans

Changes in fair value of cash flow hedges

Net investment hedges

Exchange differences on translation of foreign operations
Income tax on items of other comprehensive income

Other comprehensive income for the period, net of tax

2,082

(986)

4,522

(4,272)

34,356
(1,302)

34,400

833

(7,276)

(11,495)

(836)

27,048
7,078

15,352

-

-

-

-

-
-

-

-

-

-

-

-
-

-

Total comprehensive income for the period

316,777

(365,736)

(722)

(245,175)

Total comprehensive income is attributable to:
Non-controlling interest

Owners of the parent

262

(1,038)

316,515

(364,698)

316,777

(365,736)

-

(722)

(722)

-

(245,175)

(245,175)

The above Consolidated Statements of Comprehensive Income should be read in conjunction with the accompanying Notes.

6
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   41

     
            
     
             
                 
                 
            
         
                 
                 
       
                 
                 
            
                 
                 
        
                 
                 
          
                 
                 
        
                 
                 
     
            
     
             
         
                 
                 
     
            
     
    
            
     
CONSOLIDATED BALANCE SHEETS
Consolidated Balance Sheets 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES AS AT 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities as at 27 June, 2010 

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

CURRENT ASSETS
Cash and cash equivalents

Trade and other receivables

Inventories

Derivative assets

Assets held for sale

Held to maturity investments
Income tax receivable

Total current assets

NON-CURRENT ASSETS
Receivables

Investments accounted for using the equity method

Available for sale investments

Held to maturity investments

Intangible assets

Property, plant and equipment

Derivative assets

Deferred tax assets
Other financial assets

Total non-current assets

Total assets

CURRENT LIABILITIES
Payables

Interest bearing liabilities

Derivative liabilities

Provisions
Current tax liabilities

Total current liabilities

NON-CURRENT LIABILITIES
Interest bearing liabilities

Derivative liabilities

Deferred tax liabilities

Provisions

Pension liabilities
Other non-current liabilities

Total non-current liabilities

Total liabilities

NET ASSETS

EQUITY
Contributed equity

Reserves
Retained profits

Total parent entity interest 
Non-controlling interest

TOTAL EQUITY

36(B)

7

8

15

9

10

7

11

12

10

13

14

15

16(A)
21

17

18

15

19

18

15

16(A)

19

20(A)

22

23
24

25

117,872

390,375

38,043

-

5,257

11,591
-

69,124

1,680

1,680

358,210

1,674,217

1,652,813

40,055

173

6,062

-
35,978

-

-

-

-
-

-

-

-

-
25,829

563,138

509,602

1,675,897

1,680,322

3,020

43,585

4,239

-

2,474

46,668

2,157

13,216

5,942,781

5,888,547

863,719

152,742

778,621

44,352

11,774
2,575

398,566

398,566

-

-

-

2,318

658

-

-

-

-

7,948

12,507

-

7,338
1,175

10,330
2,924,215

839
2,924,215

6,830,947

6,978,036

3,336,087

3,344,075

7,394,085

7,487,638

5,011,984

5,024,397

276,580

269,672

12,567

109,948
54,849

300,479

183,557

26,757

128,692
2,454

14,843

14,946

-

-

3,626
2,372

-

-

7,202
-

723,616

641,939

20,841

22,148

1,208,789

1,724,708

85,093

16,374

48,006

4,800
669

47,730

9,026

49,003

2,685
757

1,363,731

1,833,909

-

-

-

222

-
-

222

-

-

-

401

-
-

401

2,087,347

2,475,848

21,063

22,549

5,306,738

5,011,790

4,990,921

5,001,848

4,942,677

4,928,122

4,948,792

4,934,237

(127,128)
481,978

(163,381)
237,604

5,099
37,030

3,987
63,624

5,297,527
9,211

5,002,345
9,445

4,990,921
-

5,001,848
-

5,306,738

5,011,790

4,990,921

5,001,848

The above Consolidated Balance Sheets should be read in conjunction with the accompanying Notes.
7
42   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

        
          
          
      
   
        
                 
                 
                 
             
                 
                 
          
                 
                 
                 
                 
                 
                 
        
                 
        
      
   
          
      
      
        
                 
                 
          
                 
                 
                 
        
                 
                 
   
          
          
      
             
        
      
                 
                 
          
        
             
          
   
   
   
   
   
      
        
        
      
                 
                 
        
                 
                 
      
          
          
          
          
                 
      
        
        
   
                 
                 
        
                 
                 
          
                 
                 
        
             
             
          
                 
                 
             
             
                 
                 
   
             
             
   
        
        
   
   
   
   
     
          
          
      
        
        
   
   
          
                 
                 
   
   
CONSOLIDATED CASH FLOW STATEMENTS
Consolidated Cash Flow Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Cash flows from operating activities
Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Dividends and distributions received 

Finance costs paid 
Net income taxes (paid)/received

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

2,661,927

2,957,559

(2,089,172)

(2,327,923)

7,968

2,730

4,673

3,411

(126,064)
(7,770)

(182,962)
(69,861)

-

(29,020)

40,125

-

(2)
9,305

-

(77,029)

40,512

-

(2)
4,180

Net cash inflow/(outflow) from operating activities

36(A)

449,619

384,897

20,408

(32,339)

Cash flows from investing activities
Payment for purchase of controlled entities,

associates and joint ventures (net of cash acquired)

Payment for purchase of businesses, including mastheads

Payment for property, plant, equipment and software 

Proceeds from sale of property, plant and equipment

Proceeds from sale of investments and other assets

Payments for convertible notes

Loans advanced to controlled entities

Loans advanced to other parties

Loans advanced by controlled entities
Loans repaid by other parties

(7,447)

(1,574)

(59,191)

(6,738)

(80,375)

(106,284)

8,845

6,554

(1,400)

-

-

-
15,308

16,431

108,449

(1,100)

-

(17,056)

-
-

Net cash (outflow)/inflow from investing activities

(60,089)

(65,489)

Cash flows from financing activities
Proceeds from issue of shares

Proceeds from issue of shares to non-controlling shareholders

Share issue costs

Payment for shares acquired by employee share trust

Proceeds from borrowings and other financial liabilities

Repayment of borrowings and other financial liabilities

Repayment of medium term notes

Payments of facility fees

Dividends and distributions paid to shareholders including SPS *
Dividends paid to non-controlling interests in subsidiaries

-

-

(46)

-

1,631

624,640

80

(12,131)

(12,443)

22,511

(300,076)

(750,884)

-

-

(41,770)
(372)

(27,132)

(1,908)

(191,012)
(461)

-

-

(202)

16

-

-

-

-

5,696
-

5,510

-

-

(46)

-

-

-

-

-

-

-

(409)

4

-

-

(400,316)

-

-
-

(400,721)

624,640

-

(12,131)

(12,443)

-

-

-

-

(25,872)
-

(166,006)
-

Net cash (outflow)/inflow from financing activities

(340,633)

(348,740)

(25,918)

434,060

Net increase/(decrease) in cash and cash equivalents held
Cash and cash equivalents at beginning of the financial year
Effect of exchange rate changes on cash and cash equivalents

48,897

69,124
(149)

Cash and cash equivalents at end of the financial year

36(B)

117,872

(29,332)

93,864
4,592

69,124

-

1,680
-

1,680

1,000

680
-

1,680

*

Total cash dividends for the current year totalled $41.8 million (2009: $191.0 million); this includes $15.9 million (2009: $25.0 million) made to 

stapled preference shareholders (SPS). In the prior year under the terms of the DRP, $15.7 million of dividends were paid via the issue of

5,558,472 ordinary shares. A cash dividend payment of $166.0 million was made to ordinary shareholders that did not elect to participate 

in the DRP.

The above Consolidated Cash Flow Statements should be read in conjunction with the accompanying Notes.

8
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   43

   
                 
                 
       
       
          
        
        
          
                 
                 
     
               
               
       
          
          
      
        
       
       
                 
                 
         
                 
                 
     
            
            
        
               
                 
      
                 
                 
         
                 
                 
                 
                 
                 
     
                 
       
                 
                 
                 
                 
          
                 
                 
                 
                 
       
          
     
                 
      
                 
      
                 
               
                 
                 
             
       
             
       
                 
       
                 
       
        
                 
                 
     
                 
                 
                 
       
                 
                 
                 
         
                 
                 
     
       
     
            
            
                 
                 
     
       
      
       
                 
          
        
          
             
            
          
                 
                 
        
          
          
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY
Consolidated Statements of Changes in Equity 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

CONSOLIDATED

Balance at 30 June 2008

Loss for the period
Other comprehensive income 

Total comprehensive income for the period

Transactions with owners in their capacity as owners:
Dividends paid to shareholders

Tax effect of SPS dividend

Dividends paid to non-controlling interests in 

subsidiaries

Shares issued

Shares issued under dividend reinvestment plan

Shares acquired under employee incentive scheme

Transaction costs on share issue

Tax expense recognised directly in equity

Share based payments, net of tax

Disposal of subsidiary with non-controlling interest

Non-controlling interest on acquisition of subsidiary
Exchange differences

-
-

-

-

-

-

624,640

15,731

(12,444)

(11,512)

(6,702)

Contributed 

Retained

equity

$'000

Reserves

earnings

$'000

$'000

Total

$'000

Non-

controlling

interest

$'000

Total

equity

$'000

4,318,409

(186,063)

821,987

4,954,333

11,001

4,965,334

-
20,445

(380,050)
(5,093)

(380,050)
15,352

(1,038)
-

(381,088)
15,352

20,445

(385,143)

(364,698)

(1,038)

(365,736)

-

-

-

-

-

-

-

-

(206,742)

(206,742)

7,502

7,502

-

-

(206,742)

7,502

-

-

-

-

-

-

-

-

-
-

-

(461)

(461)

624,640

15,731

(12,444)

(11,512)

(6,702)

2,237

-

-

-

-

-

-

-

-
-

(287)

234
(4)

624,640

15,731

(12,444)

(11,512)

(6,702)

2,237

(287)

234
(4)

-

-

-
-

2,237

-

-
-

Balance at 28 June 2009

4,928,122

(163,381)

237,604

5,002,345

9,445

5,011,790

Balance at 29 June 2009

4,928,122

(163,381)

237,604

5,002,345

9,445

5,011,790

Profit for the period
Other comprehensive income 

Total comprehensive income for the period

Transactions with owners in their capacity as owners:
Dividends paid to shareholders

Tax effect of SPS dividend

Dividends paid to non-controlling interests in 

subsidiaries

Transaction costs on share issue

Tax benefit/(expense) recognised directly in equity
Share based payments, net of tax

-
-

-

-

-

-

(46)

14,601
-

-
35,141

282,115
(741)

282,115
34,400

35,141

281,374

316,515

262
-

262

282,377
34,400

316,777

-

-

-

-

(1,196)
2,308

(41,770)

(41,770)

4,770

4,770

-

-

(41,770)

4,770

-

-

-
-

-

(46)

13,405
2,308

(496)

-

-
-

(496)

(46)

13,405
2,308

Balance at 27 June 2010

4,942,677

(127,128)

481,978

5,297,527

9,211

5,306,738

9
44   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

   
     
      
   
        
                 
     
         
                 
         
                 
                 
        
     
         
                 
     
                 
                 
          
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
      
          
      
          
                 
      
             
                 
            
                 
                 
      
             
                 
       
                 
                 
          
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
 
          
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY
Consolidated Statements of Changes in Equity 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Contributed 

Retained

equity

$'000

Reserves

earnings

$'000

$'000

Total

$'000

Non-

controlling

interest

$'000

COMPANY
Balance at 30 June 2008

Loss for the period
Other comprehensive income 

Total comprehensive income for the period

Transactions with owners in their capacity as owners:
Dividends paid to shareholders

Shares issued

Shares issued under dividend reinvestment plan

Shares acquired under employee incentive scheme

Transaction costs on share issue

Tax expense recognised directly in equity
Share based payments, net of tax

Balance at 28 June 2009

624,640

15,731

(12,444)

(11,512)

(6,702)
-

4,934,237

4,324,524

1,750

490,535

4,816,809

-
-

-

-

-
-

-

-

-

-

-

-

-
2,237

3,987

(245,175)
-

(245,175)
-

(245,175)

(245,175)

(181,736)

(181,736)

-

-

-

-

-
-

624,640

15,731

(12,444)

(11,512)

(6,702)
2,237

63,624

5,001,848

Balance at 29 June 2009

4,934,237

3,987

63,624

5,001,848

Profit for the period
Other comprehensive income 

Total comprehensive income for the period

Transactions with owners in their capacity as owners:
Dividends paid to shareholders

-
-

-

-

Transaction costs on share issue

Tax benefit/(expense) recognised directly in equity
Share based payments, net of tax

(46)

14,601
-

-
-

-

-

-

(1,196)
2,308

(722)
-

(722)

(722)
-

(722)

(25,872)

(25,872)

-

-
-

(46)

13,405
2,308

Balance at 27 June 2010

4,948,792

5,099

37,030

4,990,921

The above Consolidated Statements of Changes in Equity should be read in conjunction with the accompanying Notes.

Total

equity

$'000

4,816,809

(245,175)
-

(245,175)

(181,736)

624,640

15,731

(12,444)

(11,512)

(6,702)
2,237

5,001,848

5,001,848

(722)
-

(722)

(25,872)

(46)

13,405
2,308

4,990,921

-

-
-

-

-

-

-

-

-

-
-

-

-

-
-

-

-

-

-
-

-

10
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   45

   
          
      
   
                 
                 
     
                 
                 
                 
     
                 
                 
     
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
        
                 
        
                 
                 
            
                 
                 
                 
            
                 
                 
       
                 
                 
                 
                 
                 
                 
                 
                 
        
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

1. Summary of significant accounting policies
The principal accounting policies adopted in the preparation of the financial report are set out below. These policies have been

consistently applied to all the years presented, unless otherwise stated. The financial report includes the consolidated entity

consisting of Fairfax Media Limited and its controlled entities.

The financial report is for the period 29 June 2009 to 27 June 2010 (2009: the period 30 June 2008 to 28 June 2009). Reference in this 

report to 'a year' is to the period ended 27 June 2010 or 28 June 2009 respectively, unless otherwise stated.

(A) BASIS OF PREPARATION

The financial report is a general-purpose financial report, which has been prepared in accordance with the requirements of the

Corporations Act 2001, Australian Accounting Standards and other authorative pronouncements of the Australian Accounting 

Standards Board. The financial report also complies with International Financial Reporting Standards (IFRS) as issued by the 

International Accounting Standards Board. 

As at 27 June 2010, the consolidated entity has net current liabilities of $160.5 million.  The consolidated entity has sufficient 

committed but unused facilities at the balance sheet date to finance its liabilities as and when they fall due, including maturing 

liabilities as disclosed in Note 18. In the opinion of the directors, Fairfax Media Limited will be able to continue to pay its debts as 

and when they fall due. As a result the financial report of the Company and its controlled entities has been prepared on a going

concern basis.

Historical cost convention
These financial statements have been prepared on a going concern basis and on the basis of historical cost principles except for

derivative financial instruments and certain financial assets which are measured at fair value. The carrying values of recognised

assets and liabilities that are hedged with fair value hedges are adjusted to record changes in the fair values attributable to the risks 

that are being hedged.

Presentation of financial statements
The revised accounting standard AASB 101 Presentation of Financial Statements which became effective for the annual reporting

period commencing on 29 June 2009 resulted in a change in the Group's disclosures. The revised standard separates owner and 

non-owner changes in equity. The statement of changes in equity includes only details of transactions with owners, with 

non-owner changes in equity presented in a reconciliation of each component of equity and included in the new statement of 

comprehensive income. The statement of comprehensive income presents all items of recognised income and expense, either in one 

single statement, or in two linked statements. The Group has elected to present two statements.

(B) PRINCIPLES OF CONSOLIDATION

(i) Controlled entities
The consolidated financial statements incorporate the assets and liabilities of the Company, Fairfax Media Limited, and its 

controlled entities. Fairfax Media Limited and its controlled entities together are referred to in this financial report as the Group 

or the consolidated entity. 

Controlled entities are fully consolidated from the date on which control is transferred to the Group. They are de-consolidated from 

the date that control ceases.

The purchase method of accounting is used to account for the acquisition of controlled entities by the Group (refer to Note 1(C)).

All inter-entity transactions, balances and unrealised gains on transactions between Group entities have been eliminated in full.

Non-controlling interests in the earnings and equity of controlled entities are shown separately in the consolidated income statement, 

statement of comprehensive income, statement of changes in equity and balance sheet respectively.

11
46   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(ii) Associates and joint ventures
Investments in associates and joint ventures are accounted for in the consolidated financial statements using the equity method.

Associates are entities over which the Group has significant influence and are neither subsidiaries or joint ventures.

The Group’s share of its associates’ and joint ventures’ post-acquisition profits or losses are recognised in the income 

statement, and its share of post-acquisition movements in reserves is recognised in reserves. The cumulative post-acquisition 

movements are adjusted against the carrying amount of the investment. Dividends received from associates and joint ventures 

are recognised in the consolidated financial statements as a reduction in the carrying amount of the investment.

When the Group’s share of losses in an associate or joint venture equals or exceeds its interest in the associate or joint venture,

the Group does not recognise further losses, unless it has incurred obligations or made payments on behalf of the associate or

joint venture.

Unrealised gains on transactions between the Group and its associates and joint ventures are eliminated to the extent of the Group’s 

interest in associates and joint ventures.

(C) ACCOUNTING FOR ACQUISITIONS

The purchase method of accounting is used to account for all business combinations, including business combinations involving 

entities or businesses under common control, regardless of whether equity instruments or other assets are acquired. Cost is 

measured as the fair value of the assets given, equity instruments issued or liabilities incurred or assumed at the date of exchange.

Where equity instruments are issued in an acquisition, the fair value of the instruments is their published market price as at the date 

of exchange unless, in rare circumstances, it can be demonstrated that the published price at the date of exchange is an unreliable 

indicator of fair value and that other evidence and valuation methods provide a more reliable measure of fair value. 

Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially at their 

fair values at the acquisition date. The excess of the cost of acquisition over the fair value of the net identifiable assets

acquired represents goodwill (refer to Note 1(E)(i)).

AASB 3 Business Combinations (revised) was implemented prospectively from 29 June 2009 by the Group. This revised standard 

continues to apply the acquisition method to business combinations but with some significant changes. 

All payments to purchase a business are now recorded at fair value at the acquisition date, with contingent payments classified as

a liability and subsequently remeasured through the income statement. Under the Group's previous policy, contingent payments were

only recognised when the payments were probable and could be measured reliably and were accounted for as an adjustment to the 

cost of acquisition.

Acquisition-related costs are expensed as incurred. Previously, they were recognised as part of the cost of acquisition and therefore

included in goodwill.

Non-controlling interests in an acquiree are now recognised either at fair value or at the non-controlling interest's proportionate share

of the acquiree's net assets. This decision is made on an acquisition-by-acquisition basis. Under the previous policy, the non-

controlling interest was always recognised at its share of the acquiree's net assets.

If the Group recognises acquired deferred tax assets after the initial acquisition accounting there will no longer be any adjustment to

goodwill. As a consequence, the recognition of the deferred tax asset will increase the Group's net profit after tax.

12
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   47

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(D) IMPAIRMENT OF ASSETS

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually for 

impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Assets that are subject

to amortisation are reviewed for impairment whenever events or changes in circumstances indicate that the carrying value may

not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable

amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. In assessing value in use,

the estimated future cash flows are discounted to their present value using a post-tax discount rate that reflects current market 

assessments of the time value of money and the risks specific to the asset. Where an asset does not generate largely independent

cash inflows, the recoverable amount is determined for the cash-generating unit to which the asset belongs. A cash generating unit

is the grouping of assets at the lowest level for which there are separately identifiable cash flows. Non-financial assets other

than goodwill that suffered an impairment are reviewed for possible reversal of the impairment at each reporting date.

At each balance date, the Group assesses whether there is any indication that an asset may be impaired. Where an indicator of

impairment exists, the Group makes a formal estimate of recoverable amount. Where the carrying amount of an asset exceeds its

recoverable amount the asset is considered impaired and is written down to its recoverable amount.

(E) INTANGIBLES

(i) Goodwill

Goodwill represents the excess of cost of an acquisition over the fair value of the Group's share of the net identifiable assets of

the acquired subsidiary/associate at the date of acquisition. Goodwill on acquisitions of subsidiaries is included in intangible

assets. Goodwill on acquisitions of associates is included in investments in associates. Goodwill is allocated to a reportable

segment for the purposes of impairment testing (refer Note 1(D)). Goodwill is not amortised. Instead, goodwill is tested for impairment

annually, or more frequently if events or changes in circumstances indicate that it might be impaired, and is carried at cost less

accumulated impairment losses. Gains and losses on the disposal of an entity include the carrying amount of goodwill relating

to the entity sold.

(ii) Other intangible assets 

Mastheads and tradenames
The newspaper mastheads and tradenames have been assessed to have indefinite useful lives. Accordingly, they are not 

amortised, instead they are tested for impairment annually, or whenever there is an indication that the carrying value may be 

impaired, and are carried at cost less accumulated impairment losses. 

The Group's mastheads and tradenames operate in established markets with limited license conditions and are expected to continue

to complement the Group's new media initiatives. On this basis, the directors have determined that mastheads and tradenames

have indefinite lives as there is no foreseeable limit to the period over which the assets are expected to generate net cash inflows

for the Group.

Radio licences
Radio licences, being commercial radio licences held by the consolidated entity under the provisions of the Broadcasting Services

Act 1992, have been assessed to have indefinite useful lives. Accordingly, they are not amortised, instead they are tested for

impairment annually, or whenever there is an indication that the carrying value may be impaired, and are carried at cost less

accumulated impairment losses.

Websites
Internal and external costs directly incurred in the development of websites are capitalised and amortised using a straight-line

method over two to four years. Capitalised website costs are reviewed annually for potential impairment.

13
48   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Computer software
Acquired computer software licences are capitalised as an intangible as are internal and external costs directly incurred in the

purchase or development of computer software, including subsequent upgrades and enhancements when it is probable that they 

will generate future economic benefits attributable to the consolidated entity. These costs are amortised using the straight-line

method over three to five years.

Other
Other intangibles, where applicable, are stated at cost less accumulated amortisation and impairment losses. The useful lives of the 

intangible assets are assessed to be either finite or indefinite and are examined on an annual basis and adjustments, where

applicable, are made on a prospective basis.

Other intangible assets created within the business are not capitalised and are expensed in the income statement in the period the 

expenditure is incurred.

Intangible assets are tested for impairment annually (refer to Note 1(D)).

(F) FOREIGN CURRENCY

(i) Currency of presentation
All amounts are expressed in Australian dollars, which is the parent entity and consolidated entity’s presentation currency. Items 

included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 

environment in which the entity operates (the functional currency).

(ii) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the

transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at 

reporting date exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the income

statement, with the exception of differences on foreign currency borrowings that provide a hedge against a net investment in a 

foreign operation and qualifying cash flow hedges, which are deferred in equity until disposal. Tax charges and credits attributable

to exchange differences on borrowings are also recognised in equity.

Translation differences on non-monetary items that are measured in terms of historical cost in a foreign currency are translated

using the exchange rate as at the date of the initial transaction. Translation differences on non-monetary items, such as available 

for sale financial assets, are translated using the exchange rates at the date when the fair value was determined and included 

in the asset revaluation reserve in equity.

(iii) Group entities
The results and financial position of all the Group entities that have a functional currency different from the presentation currency 

are translated into the presentation currency as follows:

•

•

•

assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet;

income and expenses for each income statement are translated at average exchange rates; and

all resulting exchange differences are recognised as a separate component of equity.

On consolidation, exchange differences arising from the translation of the borrowings designated as hedges of the net investment in 

foreign entities are taken directly to a separate component of equity, the net investment hedge reserve. 

On disposal of a foreign entity, or when borrowings that form part of the net investment are repaid, the deferred cumulative amount 

of the exchange differences in the net investment hedge reserve relating to that foreign operation is recognised in the income 

statement as part of the gain or loss on sale. Goodwill and fair value adjustments arising on the acquisition of a foreign entity are 

treated as assets and liabilities of the foreign entity and translated at the closing rate.

14
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   49

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(G) REVENUE RECOGNITION

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the amount of the

revenue can be reliably measured. Revenue from advertising, circulation, subscription, radio broadcasting and printing is

recognised when control of the right to be compensated has been obtained and the stage of completion of the contract can 

be reliably measured. For newspapers, magazines and other publications the right to be compensated is on the publication 

date. Revenue from the provision of online advertising on websites is recognised in the period the advertisements are placed 

or the impression occurs. Amounts disclosed as revenue are net of commissions, rebates, discounts, returns, trade allowances, 

duties and taxes paid.

Dividends are recognised as revenue when the right to receive payment is established. This applies even if they are paid out of

pre-acquisition profits. However, the investment may need to be tested for impairment as a consequence. Refer to Note 1(D).

The Group has changed its accounting policy for dividends paid out of pre-acquisition profits from 29 June 2009 when the revised

AASB 127 Consolidated and Separate Financial Statements became operative. Previously, dividends paid out of pre-acquisition

profits were deducted from the cost of the investment. In accordance with the transitional provisions, the new accounting policy

is applied prospectively. It was therefore not necessary to make any adjustments to any of the amounts previously recognised in

the financial statements.

Interest is recognised as it accrues, taking into account the effective yield on the financial asset.

(H) INCOME TAX AND OTHER TAXES

The income tax expense or benefit for the period is the tax payable on the current period’s taxable income based on the national

income tax rate for each jurisdiction adjusted by changes in deferred tax assets and liabilities attributed to temporary differences 

and to unused tax losses. Deferred tax assets and liabilities are recognised for temporary differences at the balance sheet date

between the tax bases of assets and liabilities and their carrying amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences:

•

•

except where the deferred income tax liability arises from the initial recognition of an asset or liability in a transaction that is not 

a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss; and

in respect of taxable temporary differences associated with investments in subsidiaries, associates and interests in joint 

ventures, except where the timing of the reversal of the temporary differences can be controlled and it is probable that the 

temporary differences will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and 

unused tax losses, to the extent that it is probable that taxable profit will be available against which the deductible temporary

differences, and the carry-forward of unused tax assets and unused tax losses can be utilised:

•

except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of

an asset or liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the 

accounting profit nor taxable profit or loss; and

•

in respect of deductible temporary differences associated with investments in subsidiaries, associates and interests in joint 

ventures, deferred tax assets are only recognised to the extent that it is probable that the temporary differences will reverse in 

the foreseeable future and taxable profit will be available against which the temporary differences can be utilised.

The carrying amount of deferred income tax assets is reviewed at each reporting date and reduced to the extent that it is no longer

probable that sufficient taxable profit will be available to allow all or part of the deferred income tax asset to be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply to the year when the asset is 

realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance 

sheet date. Income taxes relating to items recognised directly in equity are recognised in equity. 

Deferred tax assets and deferred tax liabilities are offset only if a legally enforceable right exists to set off current tax assets against

current tax liabilities and the deferred tax assets and liabilities relate to the same taxable group and the same taxation authority.

15
50   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Goods and Services Tax (GST)
Revenues, expenses and assets are recognised net of the amount of GST except:

(i) where the GST incurred on a purchase of goods and services is not recoverable from the taxation authority, in which case the

GST is recognised as part of the cost of acquisition of the asset or as part of the expense item as applicable; and

(ii) receivables and payables are stated with the amount of GST included.

This net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or payables in the 

balance sheet.

Cashflows are included in the cash flow statement on a gross basis and the GST component of cashflows arising from investing 

and financing activities, which are recoverable from, or payable to the taxation authority are classified as operating cashflows.

Commitments and contingencies are disclosed net of the amount of GST recoverable from, or payable to, the taxation authority.

Tax consolidation - Australia
Fairfax Media Limited (the head entity) and its wholly-owned Australian entities have implemented the tax consolidation legislation 

as of 1 July 2003. The current and deferred tax amounts for each member in the tax consolidated group (except for the head entity) 

have been allocated based on stand-alone calculations that are modified to reflect membership of the tax consolidated group.

On adoption of the tax consolidation legislation, the entities in the tax consolidated group entered into a tax sharing agreement which, 

in the opinion of the directors, limits the joint and several liability of the wholly-owned entities in the case of a default of the head 

entity, Fairfax Media Limited. 

The entities have also entered into a tax funding agreement under which the wholly-owned entities fully compensate Fairfax Media

Limited for any current tax payable assumed and are compensated by the Company for any current tax receivable and deferred tax 

assets relating to unused tax losses or unused tax credits transferred to Fairfax Media Limited under the tax consolidation legislation. 

Assets or liabilities arising under tax funding arrangements with the tax consolidated entities are recognised as amounts receivable 

from or payable to other entities in the group. The amounts receivable/payable under the tax funding arrangements are due upon 

demand from the head entity. The head entity may also require payment of interim funding amounts to assist with its obligations to 

pay tax instalments.

Taxation of financial arrangements (TOFA)
Legislation is in place which changes the tax treatment of financial arrangements including the tax treatment of hedging transactions, 

applicable to the consolidated entity for the reporting period commencing 28 June 2010. The Group has yet to determine whether it 

will elect to apply the new legislation to all financial transactions existing at 28 June 2010. It would not expect a material impact on 

the deferred tax balances at 27 June 2010. 

(I) LEASES

(i) Finance leases
Assets acquired under finance leases which result in the consolidated entity receiving substantially all the risks and rewards of 

ownership of the asset are capitalised at the lease’s inception at the lower of the fair value of the leased property or the estimated

present value of the minimum lease payments. The corresponding finance lease obligation, net of finance charges, is included

within interest bearing liabilities. The interest element is allocated to accounting periods during the lease term to reflect a constant

rate of interest on the remaining balance of the liability for each accounting period. The leased asset is included in property, plant

and equipment and is depreciated over the shorter of the estimated useful life of the asset or the lease term.

(ii) Operating leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases. 

Net rental payments, excluding contingent payments, are recognised as an expense in the income statement on a straight-line basis 

over the period of the lease.

16
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   51

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(iii) Onerous property costs
Property leases are considered to be an onerous contract if the unavoidable costs of meeting the obligations under the contract

exceed the economic benefits expected to be received under it. Where a decision has been made to vacate the premises or there 

is excess capacity and the lease is considered to be onerous, a provision is recorded. 

(J) CASH AND CASH EQUIVALENTS

Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions and other short term investments 

with original maturities of three months or less that are readily convertible to cash and subject to insignificant risk of changes in value. 

Bank overdrafts are shown within interest bearing liabilities in current liabilities on the balance sheet.

(K) TRADE AND OTHER RECEIVABLES

Trade receivables are initially recognised at fair value and subsequently measured at amortised cost which is the original invoice 

amount less an allowance for any uncollectible amount. Collectability of trade receivables is reviewed on an ongoing basis and a

provision for doubtful debts is made when there is objective evidence that the Group will not be able to collect the debts.

Interest receivable on related party loans is recognised on an accruals basis.

(L) INVENTORIES

Inventories including work in progress are stated at the lower of cost and net realisable value. The methods used to determine cost 

for the main items of inventory are:

•

•

•

raw materials (comprising mainly newsprint and paper on hand) are assessed at average cost and newsprint and paper in 

transit by specific identification cost;

finished goods and work-in-progress are assessed as the cost of direct material and labour and a proportion of manufacturing 

overheads based on normal operating capacity; and

in the case of other inventories, cost is assigned by the weighted average cost method.

(M) AVAILABLE FOR SALE INVESTMENTS

Available for sale financial assets are investments in listed equity securities in which the Group does not have significant influence 

or control. They are stated at fair value based on current quoted prices and unrealised gains and losses arising from changes in the 

fair value are recognised in the asset revaluation reserve. The assets are included in non-current assets unless management 

intends to dispose of the investment within twelve months of the balance sheet date.

(N) INVESTMENTS AND OTHER FINANCIAL ASSETS

The Group classifies its investments in the following categories: financial assets at fair value through profit or loss, loans and 

receivables, held to maturity investments and available for sale financial assets. The classification depends on the purpose for

which the investments were acquired. Management determines the classification of its investments at initial recognition and,

in the case of assets classified as held to maturity, re-evaluates this designation at each reporting date. 

The consolidated entity classifies and measures its investments as follows:

(i) Financial assets at fair value through profit and loss

This category has two sub-categories: financial assets held for trading and those designated at fair value through profit and  

loss on initial recognition. The policy of management is to designate a financial asset at fair value through profit and loss if there  

exists the possibility it will be sold in the short term and the asset is subject to frequent changes in fair value. These assets

are measured at fair value and realised and unrealised gains and losses arising from changes in fair value are included in the 

income statement in the period in which they arise. 

(ii) Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 

market and are included in receivables in the balance sheet and measured at amortised cost using the effective interest method.

17
52   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS

Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(iii) Other financial assets 

These assets are non-derivatives that are either designated or not classified in any of the other categories and measured at 

fair value. Any unrealised gains and losses arising from changes in fair value are included in equity, impairment losses are 

included in profit and loss. Investments in partnerships are carried at cost less impairment loss.

(iv) Held to maturity investments

Held to maturity investments are non-derivative financial assets with fixed or determinable payments and fixed maturities that the 

Group’s management has the positive intention and ability to hold to maturity. These assets are measured at amortised cost using

the effective interest method.

Financial assets other than derivatives are recognised at fair value or amortised cost in accordance with the requirements 
of AASB 139 Financial Instruments: Recognition and Measurement. Where they are carried at fair value, gains and losses on 

remeasurement are recognised directly in equity unless the financial assets have been designated as being held at fair value 

through profit and loss, in which case the gains and losses are recognised directly in the income statement.

All financial liabilities other than derivatives are carried at amortised cost.

The Group uses derivative financial instruments such as forward foreign currency contracts, and foreign currency and interest rate 

swaps to hedge its risks associated with interest rate and foreign currency fluctuations. Derivatives, including those embedded in 

other contractual arrangements, are initially recognised at fair value on the date a derivative contract is entered into and are

subsequently remeasured to their fair value. The method of recognising the resulting gain or loss depends on whether the derivative 

is designated as a hedging instrument, and if so, the nature of the item being hedged. 

The measurement of the fair value of forward exchange contracts is calculated by reference to current forward exchange rates for

contracts with similar maturity profiles. The fair value of interest rate swap contracts is determined by reference to market values 

for similar instruments.

Hedge accounting 
For the purposes of hedge accounting, hedges are classified as either fair value hedges (hedges of the fair value of recognised

assets or liabilities or a firm commitment) or cash flow hedges (hedges of highly probable forecast transactions).

Fair value hedge
Changes in the fair value of derivatives that are designated and qualify as fair value hedges are recorded in the income statement, 

together with any changes in the fair value of the hedged asset or liability that are attributable to the hedged risk. Any gain or loss 

attributable to the hedged risk on remeasurement of the hedged item is adjusted against the carrying amount of the hedged item and 

recognised in the income statement within finance costs. Where the adjustment is to the carrying amount of a hedged interest-bearing 

financial instrument, the adjustment is amortised to the income statement such that it is fully amortised by maturity. 

When the hedged firm commitment results in the recognition of an asset or a liability, then, at the time the asset or liability is 

recognised, the associated gains or losses that had previously been recognised in equity are included in the initial measurement of 

the acquisition cost or other carrying amount of the asset or liability.

Cash flow hedge
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognised 

in equity in the hedging reserve. The gain or loss relating to the ineffective portion is recognised immediately in the income statement

within finance costs. Gains or losses that are recognised in equity are transferred to the income statement in the same year in

which the hedged firm commitment affects the net profit and loss, for example when the future sale actually occurs.

The consolidated entity’s interest rate swaps and cross currency swaps held for hedging purposes are generally accounted for 

as cash flow hedges.

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   53

18

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies

for hedge accounting. At that point in time, any cumulative gain or loss on the hedging instrument recognised in equity is retained 

in equity until the forecasted transaction occurs. If a hedged transaction is no longer expected to occur, the net cumulative gain or 

loss recognised in equity is transferred to the income statement.

Derivatives that do not qualify for hedge accounting
For derivatives that do not qualify for hedge accounting, any gains or losses arising from changes in fair value are taken directly 

to the income statement.

(O) PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment is recorded at cost less depreciation and where applicable an impairment provision. Directly 

attributable costs arising from the acquisition or construction of fixed assets, including internal labour and interest, are also 

capitalised as part of the cost.

Recoverable amount
All items of property, plant and equipment are reviewed annually to ensure carrying values are not in excess of recoverable amounts. 

Recoverable amounts are based upon the present value of expected future cashflows.

Depreciation and amortisation
Land is not depreciated. Depreciation on other assets is calculated using the straight line method to allocate their cost, net of their 

residual values, over their estimated useful lives, as follows:

Buildings

Printing presses

up to 60 years

up to 20 years

Other production equipment 

up to 15 years

Other equipment

up to 40 years

The assets’ residual values and useful lives are reviewed and adjusted, if appropriate, at each balance sheet date. An asset’s 

carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated 

recoverable amount. Gains and losses on disposals are determined by comparing the proceeds with carrying amount. These are 

included in the income statement.

(P) TRADE AND OTHER PAYABLES

Liabilities for trade creditors and other amounts are carried at amortised cost which is the fair value of the consideration to be paid 

in the future for goods and services received. Loans payable to related parties are carried at amortised cost and interest payable is 

recognised on an accruals basis.

(Q) PROVISIONS

Provisions are recognised when the Group has a legal, equitable or constructive obligation to make a future sacrifice of economic 

benefits to others as a result of past transactions, or past events, it is probable that a future sacrifice of economic benefits will be 

required and a reliable estimate can be made of the amount of the obligation. Provisions are not recognised for future operating

losses.

Provisions are measured at the present value of management's best estimate of the expenditure required to settle the present 

obligation at the balance sheet date using a discounted cash flow methodology. The risks specific to the provision are factored

into the cash flows and as such a risk-free government bond rate relative to the expected life of the provision is used as a discount 

rate.  If the effect of the time value of money is material, provisions are discounted using a current pre-tax rate that reflects the 

time value of money and the risks specific to the liability. The increase in the provision resulting from the passage of time is 

recognised in finance costs.

A provision for dividends is not recognised as a liability unless the dividends are declared, determined or publicly recommended

on or before balance date.

19
54   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(R) INTEREST BEARING LIABILITIES

Subsequent to initial recognition at fair value, net of transaction costs incurred, interest bearing liabilities are measured at amortised 

cost. Any difference between the proceeds (net of transaction costs) and the redemption amount is recognised in the income 

statement over the period of the borrowings using the effective interest method. 

Finance lease liabilities are determined in accordance with the requirements of AASB 117 Leases (refer to Note 1(I)).

Borrowing costs
Borrowing costs include interest, amortisation of discounts or premiums relating to borrowings, amortisation or ancillary costs

incurred in connection with arrangement of borrowings and foreign exchange losses net of hedged amounts on borrowings, 

including trade creditors and lease finance charges.

Borrowing costs are expensed as incurred unless they relate to qualifying assets. Qualifying assets are assets which take more 

than 12 months to get ready for their intended use or sale. In these circumstances, borrowing costs are capitalised to the cost of 

the asset. Where funds are borrowed generally, borrowing costs are capitalised using a weighted average capitalisation rate. 

There were no borrowing costs capitalised during either of the past two financial years.

(S) EMPLOYEE BENEFITS

(i) Wages, salaries, annual leave and long service leave
Current liabilities for wages and salaries, holiday pay, annual leave and long service leave are recognised in the provision for

employee benefits and measured at the amounts expected to be paid when the liabilities are settled. 

The employee benefit liability expected to be settled within twelve months from balance date is recognised in current liabilities. 

The non-current provision relates to entitlements, including long service leave, which are expected to be payable after twelve 

months from balance date and are measured as the present value of expected future payments to be made in respect of services,

employee departures and periods of service. Expected future payments are discounted using market yields at balance date on 

national government bonds with terms to maturity and currency that match, as closely as possible, the estimated future cash outflows.

Employee benefit on-costs are recognised and included in employee benefit liabilities and costs when the employee benefits to 

which they relate are recognised as liabilities.

(ii) Share-based payment transactions
Share based compensation benefits can be provided to employees in the form of shares.

The cost of share based payments is recognised over the period in which the performance and/or service conditions are 

fulfilled (the vesting period), ending on the date on which the relevant employees become fully entitled to the award (the vesting

date).

At each reporting date until vesting, the cumulative charge to the income statement is the product of (i) the grant date fair value of 

the award; (ii) the current best estimate of the number of awards that will vest, taking into account such factors as the likelihood of 

employee turnover during the vesting period and the likelihood of non-market performance conditions being met; and (iii) the expired

portion of the vesting period.

The market value of shares issued to employees for no cash consideration under the Long Term Incentive Share Plan is recognised

as an employee benefits expense over the vesting period (refer to Note 32).

Shares purchased, but which have not yet vested to the employee as at reporting date are offset against contributed equity of the

Group (refer to Note 1(T)).

20
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   55

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(iii) Defined benefit superannuation plans
Fairfax Media Limited and certain controlled entities participate in a number of superannuation plans.

An asset or liability in respect of defined benefit superannuation plans is recognised in the balance sheet, and is measured as the 

present value of the defined benefit obligation at the reporting date plus unrecognised actuarial gains (less unrecognised actuarial 

losses), less the fair value of the superannuation fund's assets at that date and any unrecognised past service cost. The present

value of the defined benefit obligation is based on expected future payments which arise from membership of the fund to the 

balance date, calculated annually by independent actuaries using the projected unit credit method. Consideration is given to expected 

future wage and salary levels, experience of employee departures and periods of service. Actuarial gains and losses are recognised

in retained earnings in the periods in which they arise.

Contributions made by the Group to defined contribution superannuation funds are charged to the income statement in the

period the employee’s service is provided.

(iv) Termination benefits
Termination benefits are payable when employment is terminated before the normal retirement date, or when an employee accepts 

voluntary redundancy in exchange for these benefits. The Group recognises termination benefits when it is demonstrably committed

to either terminating the employment of current employees according to a detailed formal plan without possibility of withdrawal or 

providing termination benefits as a result of an offer made to encourage voluntary redundancy. 

(v) Bonus plans
The Group recognises a provision and an expense for bonuses where contractually obliged or where there is a past practice

that has created a constructive obligation.

(T) CONTRIBUTED EQUITY

Ordinary shares are classified as equity. Stapled preference shares are classified as equity (refer Note 22(C)).

Incremental costs directly attributable to the issue of new shares or options are recognised in equity as a reduction from the 

proceeds. Incremental costs directly attributable to the issue of new shares for the acquisition of a business are not included in the 

cost of the acquisition as part of the purchase consideration.

If the Group reacquires its own equity instruments, e.g. under the Long Term Incentive Plan, those instruments are deducted

from equity.

Debentures
Debentures have been included as equity as the rights attaching to them are in all material respects comparable to those attaching to 

the ordinary shares. Such debentures are unsecured non-voting securities that have interest entitlements equivalent to the dividend 

entitlements attaching to the ordinary voting shares and rank equally with such shares on any liquidation or winding up. These 

interest entitlements are treated as dividends.

The debentures are convertible into shares on a one-for-one basis at the option of the holder provided that conversion will not result 

in a breach of any of the following:

(i) any provision of the Foreign Acquisitions and Takeovers Act 1975;

(ii) any undertaking given by the Company to the Foreign Investment Review Board or at the request of the Foreign Investment 

Review Board from time to time; or

(iii) any other applicable law including, without limitation the Broadcasting Act 1942.

21
56   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(U) EARNINGS PER SHARE
Basic earnings per share
Basic earnings per share (EPS) is calculated by dividing the net profit attributable to members, adjusted to exclude costs of 

servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding during the financial

year, adjusted for any bonus elements in ordinary shares issued during the financial year.

Diluted earnings per share
Diluted earnings per share is calculated by dividing the basic EPS earnings adjusted by the after tax effect of interest and other

financing costs associated with dilutive potential ordinary shares and the effect on revenues and expenses of conversion to 

ordinary shares associated with dilutive potential ordinary shares by the weighted average number of ordinary shares and dilutive

potential ordinary shares adjusted for any bonus issue. 

(V) SEGMENT REPORTING

The new accounting standard AASB 8 Operating Segments which became effective for the annual reporting period commencing on

29 June 2009 resulted in a change in the Group's segment disclosures. Adoption of this standard did not have any effect on the 

financial position or performance of the Group. The subsequent amendments to AASB 8 have been early adopted by the Group.

AASB 8 Operating Segments requires a 'management approach' under which the segment information is presented on the same

basis as that used for internal reporting purposes. This has resulted in an increase in the number of reportable segments presented,

as the previously reported Printing and Publishing segment has been disaggregated into the following segments:

• Australian Regional Media

• Metropolitan Media

• Specialist Media

• New Zealand Media

• Printing Operations

Operating segments are now reported in a manner that is consistent with the internal reporting provided to the chief operating decision

makers, being the Board of Directors, Chief Executive Officer and Chief Financial Officer.

Comparatives for prior reporting periods have been restated.

(W) SIGNIFICANT ACCOUNTING ESTIMATES AND JUDGEMENTS

The carrying amounts of certain assets and liabilities are often determined based on estimates and assumptions of future events.

The key estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of certain 

assets and liabilities within the next financial year are:

(i) Impairment of goodwill and intangibles with indefinite useful lives
The Group tests annually whether goodwill and intangible assets with indefinite useful lives are impaired. This requires an estimation

of the recoverable amount of the cash generating units (CGU) to which the goodwill and intangibles with indefinite useful lives are 

allocated. 

Key assumptions subject to significant accounting judgement include growth rates, discount rates relevant to individual CGU groups 

and the growth rates beyond year three cash flows which form the basis of the terminal value. Management have created 

cash flows based on the annual budget which has been built up from individual profit centres. Anticipated growth rates 

applied to year two and three cash flows represent blended print and online growth projections determined by management from 

historical long averages and validated against market consensus on earnings projections to 2012. The terminal growth rate has 

been determined by taking a mid-point of the RBA inflation target range (2.0% - 3.0%) plus an allowance of 1.0% for real 

GDP/population growth (0.5% for radio, agriculture and printing).

22
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   57

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

The weighted average discount rates have been calculated using market observable data from Bloomberg and judgement has 

been exercised when considering premiums associated with unique CGU Groups. Inputs include a risk free rate of 5.3% and 

2 year weekly beta.

The assumptions used in this estimation of recoverable amount and the carrying amount of goodwill and intangibles with indefinite

useful lives are detailed in Note 13 along with a sensitivity analysis.

(ii) Income taxes
The Group is subject to income taxes in Australia and jurisdictions where it has foreign operations. Significant judgement is required 

in determining the worldwide provision for income taxes. There are many transactions and calculations undertaken during the 

ordinary course of business for which the ultimate tax determination is uncertain. 

(iii) Share-based payment transactions
The Group measures the cost of equity-settled transactions with employees by reference to the fair value of equity instruments at the 

date at which they are granted. The fair value is determined by an external valuer using a Monte Carlo model, using the assumptions 

detailed in Note 32.

(iv) Defined benefit plans
Various actuarial assumptions are required when determining the Group’s superannuation plan obligations. These assumptions and 

the related carrying amounts are discussed in Note 20.

(v) Held to maturity investments 
The Group follows the AASB 139 guidance on classifying non-derivative financial assets with fixed or determinable payments and 

fixed maturity as held to maturity. This classification requires significant judgement. In making this judgement, the Group evaluates 

its intention and ability to hold such investments to maturity.

If the Group fails to keep these investments to maturity other than for specific circumstances explained in AASB 139, it will be

required to reclassify the whole class as available for sale. The investments would therefore be measured at fair value not amortised 

cost which would result in a corresponding entry in the fair value reserve in shareholders’ equity. Furthermore, the entity would not 

be able to classify any financial assets as held to maturity for the following two financial years.

(X) ROUNDING OF AMOUNTS

The consolidated entity is of a kind referred to in Class Order 98/0100, as amended by Class Order 04/667, issued by the Australian 

Securities and Investments Commission relating to the “rounding off” of amounts in the financial report. Amounts in this report have 

been rounded to the nearest thousand dollars in accordance with that Class Order, unless otherwise indicated.

23
58   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(Y) NEW ACCOUNTING STANDARDS AND UIG INTERPRETATIONS

Certain new accounting standards and interpretations have been published that are not mandatory for 27 June 2010 reporting 

periods. The Group and the Company's assessment of the impact of these new standards and interpretations is set out below:

Application 
date of 
standard*

Impact on Group financial 
report

1 January 
2010

No major impact expected on 
the Group.

Application
date for 
Group*

28 June 2010

1 January 
2010

The Group has not yet 
determined the extent of the 
impact of the amendments, if 
any.

28 June 2010

1 February 
2010

No major impact expected on 
the Group.

28 June 2010

1 January 
2013

The Group has not yet 
determined the extent of the 
impact of the amendments.

1 July 2013

Reference

Title

Summary

AASB 2009-5 Further amendments to 

Australian Accounting 
Standards arising from the 
Annual Improvement Project 
(AASB 5,8,101,117, 118, 136 
& 139)

AASB 2009-8 Group Cash-Settled Share-
based payment transactions

AASB 2009-10 Amendments to Australian 

Accounting Standards – 
Classification of Rights Issues 
[AASB 132]

AASB 2009-11 Amendments to Australian 

Accounting Standards arising 
from AASB 9
[AASB 1, 3, 4, 5, 7, 101, 102, 
108, 112, 118, 121, 127, 128, 
131, 132, 136, 139, 1023 & 
1038 and Interpretations 10 & 
12]

The amendments to some Standards result in 
accounting changes for presentation, 
recognition or measurement purposes, while 
some amendments that relate to terminology 
and editorial changes are expected to have no 
or minimal effect on accounting.

The amendments clarify the accounting for 
group cash settled share based payment 
transactions.  An entity that receives goods or 
services in a share based payment 
arrangement must account for those goods or 
services no matter which entity in the group 
settles the transaction and no matter whether 
the transaction is settled in shares or cash.  

The amendment provides relief to entities that 
issue rights in a currency other than their 
functional currency, from treating the rights as 
derivatives with fair value changes recorded in 
profit or loss.  Such rights will now be classified
as equity instruments when certain conditions 
are met.

The revised Standard introduces a number of 
changes to the accounting for financial assets, 
the most significant of which includes:
- two categories for financial assets being 
amortised cost or fair value;
- removal of the requirement to separate 
embedded derivatives in financial assets;
- strict requirements to determine which 
financial assets can be classified as amortised 
cost or fair value. Financial assets can only be 
classified as amortised cost if (a) the 
contractual cash flows from the instrument 
represent principal and interest and (b) the 
entity’s purpose for holding the instrument is to 
collect the contractual cash flows;
- an option for investments in equity 
instruments which are not held for trading to 
recognise fair value changes through other 
comprehensive income with no impairment 
testing and no recycling through profit or loss 
on derecognition;
- reclassifications between amortised cost and 
fair value no longer permitted unless the 
entity’s business model for holding the asset 
changes;
- changes to the accounting and additional 
disclosures for equity instruments classified 
as fair value through other comprehensive 
income.

24
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   59

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Application 
date of 
standard*

Impact on Group financial 
report

1 January 
2011

No major impact expected on 
the Group.

Application
date for 
Group*

27 June 2011

1 July 2010

No major impact expected on 
the Group.

28 June 2010

Reference

Title

Summary

AASB 2009-12

Amendments to Australian 
Accounting Standards
[AASBs 5, 8, 108, 110, 112, 
119, 133, 137, 139, 1023 & 
1031 and Interpretations 2, 4, 
16, 1039 & 1052]

Interpretation 
19

Interpretation 19 Extinguishing 
Financial Liabilities with Equity 
Instruments

This amendment makes numerous editorial 
changes to a range of Australian Accounting 
Standards and Interpretations.

The amendment to AASB 124 clarifies and 
simplifies the definition of a related party as 
well as providing some relief for government-
related entities (as defined in the amended 
standard) to disclose details of all transactions 
with other government-related entities (as well 
as with the government itself)

This interpretation clarifies that equity 
instruments issued to a creditor to extinguish a 
financial liability are “consideration paid” in 
accordance with paragraph 41 of IAS 39. As a 
result, the financial liability is derecognised and
the equity instruments issued are treated as 
consideration paid to extinguish that financial 
liability. 

The interpretation states that equity 
instruments issued in a debt for equity swap 
should be measured at the fair value of the 
equity instruments issued, if this can be 
determined reliably. If the fair value of the 
equity instruments issued is not reliably 
determinable, the equity instruments should be 
measured by reference to the fair value of the 
financial liability extinguished as of the date of 
extinguishment.

*designates the beginning of the applicable annual reporting period unless otherwise stated

25
60   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

2. Revenues

(A) REVENUE FROM OPERATIONS

Total revenue from sale of goods
Total revenue from services

Total revenue from operations

(B) OTHER REVENUE AND INCOME

Interest income

Wholly owned controlled entities

Other corporations

Dividend revenue

Gains on sale of property, plant and equipment
Other

Total other revenue and income

Total revenue and income

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

510,304
1,966,471

521,319
2,077,813

2,476,775

2,599,132

25
-

25

152
-

152

-

7,943

12

1,217
4,369

-

40,102

4,430

36

757
5,167

23

-

-
-

40,270

242

-

-
-

13,541

10,390

2,490,316

2,609,522

40,125

40,150

40,512

40,664

26
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   61

      
               
             
   
                 
                 
   
               
             
                 
                 
        
        
          
               
             
               
               
                 
                 
             
                 
                 
          
                 
                 
        
        
        
   
        
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

3. Expenses

(A) EXPENSES BEFORE IMPAIRMENT, DEPRECIATION, 

AMORTISATION AND FINANCE COSTS
Staff costs excluding staff redundancy costs

Staff redundancy costs

Newsprint and paper

Distribution costs *

Production costs *

Promotion and advertising costs

Rent and outgoings

Repairs and maintenance

Communication costs

Maintenance and other computer costs

Fringe benefits tax, travel and entertainment

Royalties and copyright payments

Professional fees

Transaction fees
Other

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

842,320

5,076

249,059

136,956

193,824

106,626

57,193

29,631

23,354

26,054

24,964

767

31,896

11,633
99,754

894,615

79,727

265,161

127,702

242,608

115,143

68,115

32,139

25,209

22,316

30,030

24,826

40,849

11,609
117,001

17,493

-

-

-

51

136

-

269

146

1,270

687

-

4,389

3,508
7,404

26,424

11,631

-

-

70

158

3,989

2,051

1,931

7,005

1,126

123

10,614

3,576
17,228

Total expenses before impairment, depreciation, amortisation,
and finance costs

1,839,107

2,097,050

35,353

85,926

(B) DEPRECIATION AND AMORTISATION
Depreciation of freehold property

Depreciation of plant and equipment

Amortisation of leasehold property/buildings

Amortisation of software
Amortisation of customer relationships

Total depreciation and amortisation 

(C) FINANCE COSTS
Finance costs

External corporations/persons
Finance lease

Total finance costs

(D) DETAILED EXPENSE DISCLOSURES
Operating lease rental expense

Defined contribution fund expense

Share-based payment expense
Net foreign exchange loss 

4,990

76,337

2,959

26,077
3,260

5,199

80,227

2,905

27,307
1,918

113,623

117,556

131,133
4,778

174,503
4,788

135,911

179,291

37,579

55,598

3,297
1,597

48,965

58,222

2,237
2,152

-

409

54

2,976
-

3,439

2
-

2

-

1,495

3,297
-

-

2,523

181

4,659
-

7,363

2
-

2

3,199

2,439

2,237
-

* Distribution and production costs have been redefined and disclosed separately in the current period. Production costs includes

printing, contributors, news services and other minor production expenses. Prior year comparatives have been restated. 

27
62   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
        
        
        
                 
        
      
                 
                 
      
                 
                 
      
               
               
      
             
             
        
                 
          
        
             
          
        
             
          
        
          
          
        
             
          
             
        
                 
             
        
          
        
        
          
          
      
          
        
   
        
        
          
                 
                 
        
             
          
          
               
             
        
          
          
          
                 
                 
      
          
          
      
                 
                 
          
                 
                 
      
                 
                 
        
                 
          
        
          
          
          
          
          
          
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

4. Significant and non-recurring items

The profit after tax from operations includes the following items where

disclosure is relevant in explaining the financial performance of the 

consolidated entity.

Property - Comprising:
Onerous lease property costs 

Income tax benefit

New Zealand income tax expense *

Property loss, net of tax 

Intangible and investment impairments - Comprising:
Impairment of mastheads, licences, goodwill and investments

Loss on sale of Southern Star Group

Income tax benefit

Intangibles and investment impairments, net of tax 

Property, plant and equipment impairment and restructuring - Comprising:
Impairment of property, plant and equipment 

Restructuring and redundancy charges

Income tax benefit

Property, plant and equipment impairment and restructuring, net of tax

Gain on repurchase of medium term notes

-

-

(8,359)

(8,359)

(8,857)

2,657

-

(6,200)

-

-

-

-

-

-

-

-

-

(512,987)

(38,721)

6,558

(545,150)

(23,228)

(85,694)

32,668

(76,254)

5,167

Net significant and non-recurring items after income tax expense

(8,359)

(622,437)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(214,000)

-

-

(214,000)

-

-

-

-

-

(214,000)

* Non-recurring tax expense resulting from changes in the current year to the New Zealand tax legislation disallowing depreciation

of buildings with an estimated useful life of 50 years or more.  The change is applicable from the 2011-12 income year.

28
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   63

                 
         
                 
                 
                 
          
                 
                 
                 
                 
                 
         
                 
                 
                 
                 
     
                 
       
                 
                 
                 
          
                 
                 
                 
     
                 
     
                 
       
                 
                 
                 
       
                 
                 
                 
        
                 
              
                 
       
                 
                 
                 
          
                 
                 
     
                 
     
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

5. Income tax expense

Income tax expense is reconciled to prima facie income tax payable as follows:

Net profit/(loss) before income tax expense

397,465

(351,416)

1,356

(266,627)

Prima facie income tax at 30% (2009: 30%)

Tax effect of differences:

119,240

(105,425)

407

(79,988)

      Overseas tax rate and accounting differentials

(21,072)

(20,428)

      Share of net (profits)/losses of associates and joint ventures

      Capital gains taxable/(not taxable)

      Non-assessable dividends

      Under/(over) provision in prior financial years

      Temporary differences not recognised on intangible and other asset write-offs

      Non-deductible/(deductible) items

      Non-deductible depreciation and amortisation

Intragroup provision transfers

New Zealand legislative changes to tax depreciation on buildings

      Other

Income tax expense/(benefit)

Current income tax expense/(benefit)

Deferred income tax (benefit)/expense
Under/(over) provision in prior financial years

Income tax expense/(benefit) in the income statement

(668)

-

(2)

5,931

318

2,781

17

-

8,359
184

115,088

112,759

(3,602)
5,931

115,088

21

9,397

(9)

(8,592)

151,004

2,286

16

-

-
1,402

29,672

21,473

16,791
(8,592)

29,672

-

-

-

-

1,957

-

474

-

-

-
(760)

2,078

(9,370)

9,491
1,957

2,078

-

-

1,652

-

(5,763)

64,200

430

-

(1,645)

-
(338)

(21,452)

(21,673)

5,984
(5,763)

(21,452)

6. Dividends paid and proposed 

(A) ORDINARY SHARES
Interim 2010 unfranked dividend: 1.1 cents - paid 19 March 2010

(2009: 75% franked 2 cents - paid 19 March 2009)

Final 2009 dividend: nil
(2008: 75% franked 10 cents - paid 2 October 2008)

Total dividends paid - ordinary shares

(B) STAPLED PREFERENCE SHARES (SPS)
SPS dividend:

2010: $2.9010 per share - paid 30 April 2010

2010: $2.2946 per share - paid 30 October 2009

2009: $3.3580 per share - paid 30 April 2009
2009: $4.8138 per share - paid 31 October 2008

Total dividends paid - SPS

Total dividends paid

29
64   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

25,872

30,382

25,872

30,382

-

151,354

-

151,354

25,872

181,736

25,872

181,736

8,877

7,021

-
-

15,898

41,770

-

-

10,276
14,730

25,006

-

-

-
-

-

-

-

-
-

-

206,742

25,872

181,736

     
          
     
     
             
       
       
                 
                 
            
               
                 
                 
                 
          
                 
          
               
               
                 
                 
         
          
         
             
      
                 
        
          
             
             
               
               
                 
                 
                 
                 
                 
         
                 
                 
                 
             
          
            
            
        
          
       
        
         
       
        
          
          
         
          
         
        
          
       
        
        
        
                 
      
                 
      
      
        
      
                 
                 
                 
                 
                 
                 
                 
        
                 
                 
                 
        
                 
                 
        
                 
                 
      
        
      
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(C) DIVIDENDS PROPOSED AND NOT RECOGNISED AS A LIABILITY
Since balance date the directors have declared a final dividend of 1.4 cents per fully paid ordinary share fully franked at the

corporate tax rate of 30%. The aggregate amount of the final dividend to be paid on 23 September 2010 out of the retained profits at 

27 June 2010, but not recognised as a liability at the end of the year is expected to be $32.9 million.

The unfranked portion of the dividend paid during the period is conduit foreign income.

(D) FRANKED DIVIDENDS
Franking account balance as at balance date at 30% (2009: 30%)

Franking credits that will arise from the payment of income tax payable balances 
as at the end of the financial year

Total franking credits available for subsequent financial years based on a tax rate of 30%

Company

Company

2010

$'000

2009

$'000

4,095

1,158

47,277

51,372

-

1,158

On a tax-paid basis, the Company’s franking account balance is approximately $4.1m (2009: $1.2 million). The impact on the

franking account of the dividend declared by the directors since balance date will be a reduction in the franking account of

approximately $14.1 million.

7. Receivables

Current
Trade debtors *
Provision for doubtful debts

Loans to related parties **

Loans and deposits

Prepayments
Other

Total current receivables

Non-current

Loans to related parties ***

Loans and deposits

Prepayments
Other

Total non-current receivables

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

358,099
(9,627)

311,521
(9,839)

348,472

301,682

-
-

-

-
-

-

-

102

11,276
30,525

-

1,673,268

1,651,230

15,936

11,264
29,328

5

803
141

21

1,236
326

390,375

358,210

1,674,217

1,652,813

-

1,880

83
1,057

3,020

-

398,566

398,566

2,189

-
285

-

-
-

-

-
-

2,474

398,566

398,566

* Trade debtors are non-interest bearing and are generally on 7 to 45 day terms

** Loans to related parties current are non-interest bearing and are repayable at call

*** Loans to related parties non-current are interest bearing deriving interest of 9.5% p.a. and are repayable on 27 June 2015, although this term

may be extended upon mutual agreement of the parties

30
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   65

      
         
      
                 
             
        
        
      
                 
          
               
          
          
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

IMPAIRED TRADE DEBTORS
As at 27 June 2010, trade debtors of the Group with a nominal value of $9.6 million (2009: $9.8m) were impaired and fully provided for.

Refer to Note 37(C) for the factors considered in determining whether trade debtors are impaired.

As at 27 June 2010, an analysis of trade debtors that are not considered as impaired is as follows:

Not past due

Past due 0 - 30 days

Past due 31 - 60 days
Past 60 days

Consolidated

Consolidated

Company

Company

2010

$'000

217,010

92,175

20,289
18,998

2009

$'000

158,656

115,251

14,246
13,529

348,472

301,682

2010

$'000

2009

$'000

-

-

-
-

-

-

-

-
-

-

Based on the credit history of these receivables, it is expected these amounts will be received.  All other receivables do not contain 

impaired assets and are not past due.

Movements in the provision for doubtful debts are as follows:

Balance at the beginning of the financial year

Additional provisions

Utilised
Exchange differences

Balance at the end of the financial year

8. Inventories

Raw materials and stores - at net realisable value

Finished goods - at cost
Work in progress - at cost

Total inventories

Consolidated

Consolidated

2010

$'000

9,839

9,400

(9,640)
28

9,627

2009

$'000

9,515

5,982

(5,691)
33

9,839

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

34,391

3,374
278

38,043

37,019

2,962
74

40,055

-

-
-

-

-

-
-

-

31
66   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
                 
                 
      
                 
                 
        
                 
                 
        
                 
                 
      
                 
                 
          
          
          
          
         
         
               
               
          
          
        
                 
                 
          
                 
                 
             
               
                 
                 
        
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

9. Assets held for sale

Freehold land and buildings

Total assets held for sale

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

5,257

5,257

6,062

6,062

-

-

-

-

Prior to 27 June 2010, a decision was taken to sell five properties in Australia and New Zealand. These properties have been 

reclassified to held for sale. On remeasure of the properties at the lower of carrying amount and fair value less costs to sell, an

impairment charge of $1.4 million was recognised in the income statement against the assets. The properties are being actively 

marketed.

The two properties held at 28 June 2009 have been sold during the period.

10. Held to maturity investments

Current
Bonds

Total current held to maturity investments

Non-current
Bonds

Total non-current held to maturity investments

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

11,591

11,591

-

-

-

-

13,216

13,216

-

-

-

-

-

-

-

-

These annuity bonds have a face value of $20 million. The issuer has given notice that the bonds will be redeemed on 30 September

2010 and accordingly they have been reclassified from non-current to current.

32
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   67

          
             
             
          
             
             
                 
                 
                 
                 
                 
                 
                 
        
                 
                 
                 
        
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

11. Investments accounted for using
the equity method

Shares in associates
Shares in joint ventures

Total investments accounted for using the equity method

(A)(i)
(B)(i)

14,102
29,483

43,585

14,819
31,849

46,668

-
-

-

-
-

-

(A) INTERESTS IN ASSOCIATES

Name of Company

Principal Activity

Incorporation

 27 June 2010

 28 June 2009

Australian Associated Press Pty Ltd

News agency business and 

Australia

47.0%

47.0%

Place of

          Ownership interest

information service

Autobase Limited

E-commerce: online vehicle dealer 

New Zealand

25.4%

25.4%

automotive website

Digital Radio Broadcasting Melbourne Pty Ltd

Digital audio broadcasting

Digital Radio Broadcasting Perth Pty Ltd

Digital audio broadcasting

Digital Radio Broadcasting Brisbane Pty Ltd

Digital audio broadcasting

Digital Radio Broadcasting Sydney Pty Ltd

Digital audio broadcasting

Earth Hour Limited

Environmental promotion

Executive Publishing Network Pty Ltd *

Magazine publishing 

Guardian Print Limited **

Printing facility

Homebush Transmitters Pty Ltd

Rental of a transmission facility

Newspaper House Limited

Property ownership

New Zealand Press Association Ltd

News agency business and financial

information service

Australia

Australia

Australia

Australia

Australia

Australia

New Zealand

Australia

New Zealand

New Zealand

18.0%

33.4%

25.0%

11.3%

33.3%

-

-

50.0%

45.5%

49.2%

18.0%

33.4%

25.0%

11.3%

33.3%

30.0%

25.0%

50.0%

45.5%

49.2%

NGA.net Pty Ltd

Provider of e-recruitment software

Australia

28.0%

30.0%

to corporations

Perth FM Facilities Pty Ltd

Times Newspapers Limited

Rental of a transmission facility

Newspaper publishing

Australia

New Zealand

33.3%

49.9%

33.3%

49.9%

*

The company was deregistered on 22 July 2009.

**

Investment in associate was disposed of on 19 March 2010.

33
68   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

                 
                 
                 
                 
                 
                 
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(i) Carrying amount of investment in associates
Balance at the beginning of the financial year

Investments in associates acquired during the year

Adjustment for foreign exchange revaluation

Share of associates' net profit/(loss) after income tax expense

Dividends received/receivable from associates
Impairment of investment in associate

Balance at end of the financial year

(ii) Share of associates' profits
Profit/(loss) before income tax expense
Income tax (expense)/benefit

Net profit/(loss) after income tax expense

(iii) Share of associates' assets and liabilities
Current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

(B) INTERESTS IN JOINT VENTURES

Name of Company

Advantate Pty Ltd *

Columbia Press Pty Ltd **

The Columbia Group Pty Ltd **

E-commerce: Online marketing

Newspaper publishing and printing

Newspaper publishing and printing

Fermax Distribution Company Pty Ltd

Letterbox distribution of newspapers

Gilgandra Newspapers Pty Ltd

Gippsland Regional Partnership

Newspaper publishing and printing

Newspaper publishing and printing

Torch Publishing Company Pty Ltd 

Newspaper publishing and printing

Online Marketing Group Pty Limited

E-commerce: Online marketing

*

Investment in joint venture was disposed of on 13 May 2010.

**

Investment in joint venture was disposed of on 2 November 2009.

Principal Activity

Incorporation

 27 June 2010

 28 June 2009

Place of

Ownership interest

Consolidated

Consolidated

 27 June 2010

 28 June 2009

$'000

$'000

14,819

14,764

-

8

685

(350)
(1,060)

477

20

(55)

(387)
-

14,102

14,819

750
(65)

685

15,357
22,405

37,762

10,118
3,123

13,241

(100)
45

(55)

13,969
23,633

37,602

9,894
4,176

14,070

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

-

-

-

50.0%

50.0%

50.0%

50.0%

48.0%

50.0%

50.0%

50.0%

50.0%

50.0%

50.0%

50.0%

48.0%

34
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   69

        
        
                 
             
                 
               
             
             
            
            
         
                 
        
        
             
            
             
               
             
             
        
        
        
        
        
        
        
          
          
          
        
        
             
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(i) Carrying amount of investment in joint ventures
Balance at the beginning of the financial year

Share of joint ventures' net profit after income tax expense

Interests in joint venture acquired during the year

Dividends received/receivable from joint venture

Impairment of investment in joint venture
Investment in joint venture disposed during the year

Balance at end of the financial year

(ii) Share of joint ventures' profits
Revenues
Expenses

Profit before income tax expense
Income tax expense

Net profit after income tax expense

(iii) Share of joint ventures' assets and liabilities

Current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

(C) SHARE OF NET PROFITS OF ASSOCIATES AND JOINT VENTURES
Profit before income tax expense
Income tax expense

Net profit after income tax expense

Consolidated

Consolidated

 27 June 2010

 28 June 2009

$'000

$'000

31,849

1,541

421

(2,368)

(460)
(1,500)

30,926

2,105

13,313

(3,023)

-
(11,472)

29,483

31,849

13,869
(12,156)

28,450
(25,432)

1,713
(172)

1,541

3,018
(913)

2,105

5,141
19,804

24,945

2,259
1,720

3,979

4,151
18,720

22,871

2,491
465

2,956

2,463
(237)

2,226

2,918
(868)

2,050

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

12. Available for sale investments

Listed equity securities - at fair value

Total available for sale investments

4,239

4,239

2,157

2,157

-

-

-

-

Available for sale investments consist of investments in ordinary shares at fair value and have no fixed maturity date. During the prior 

year, an impairment charge of $2.2 million was recognised in the income statement in respect of several investments due to a significant

decline in the share price of the investments.

35
70   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

        
        
          
          
             
        
         
         
            
                 
         
       
        
        
        
        
       
       
          
          
            
            
          
          
          
          
        
        
        
        
          
          
          
             
          
          
          
          
            
            
          
          
          
             
             
          
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

13. Intangible assets

Mastheads and tradenames 

Software 

Customer relationships 

Radio licences 
Goodwill

Total intangible assets

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

3,366,633

3,353,633

85,981

11,631

61,726

12,380

132,217
2,346,319

132,217
2,328,591

-

2,318

-

7,948

-

-
-

-

-
-

5,942,781

5,888,547

2,318

7,948

RECONCILIATIONS
Reconciliations of the carrying amount of each class of intangible at the beginning and end of the current financial year are set out below:

Radio

Customer

Mastheads &

licences

relationships

tradenames

Software

Goodwill

Note

$'000

$'000

$'000

$'000

$'000

Total

$'000

(i) Consolidated

At 29 June 2008
Cost
Accumulated amortisation and impairment

146,245
-

17,103
(2,805)

3,722,121
(6,666)

188,748
(126,498)

2,554,392
-

6,628,609
(135,969)

Net carrying amount

146,245

14,298

3,715,455

62,250

2,554,392

6,492,640

Period ended 28 June 2009
Balance at beginning of the financial year

Additions

Disposals

Acquisition of business combinations

Amortisation charge

Impairment
Exchange differences

146,245

14,298

3,715,455

62,250

2,554,392

6,492,640

27

-

10,406

-

-

-

662

-

1,723

26,345

-

27,034

(4,298)

(93,692)

(97,990)

4,651

(594)

16,186

3(B)

-

(1,918)

-

(27,307)

-

(29,225)

(24,461)
-

-
-

(381,270)
17,063

-
85

(138,045)
6,530

(543,776)
23,678

At 28 June 2009, net of accumulated amortisation 
and impairment

132,217

12,380

3,353,633

61,726

2,328,591

5,888,547

At 28 June 2009
Cost
Accumulated amortisation and impairment

156,678
(24,461)

17,103
(4,723)

3,732,273
(378,640)

211,432
(149,706)

2,435,308
(106,717)

6,552,794
(664,247)

Net carrying amount

132,217

12,380

3,353,633

61,726

2,328,591

5,888,547

36
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   71

   
                 
                 
        
          
          
        
                 
                 
      
                 
                 
   
                 
                 
   
          
          
      
        
   
      
   
                 
         
         
     
                 
     
      
        
   
        
   
      
        
   
        
   
               
                 
             
        
                 
        
                 
                 
                 
         
       
       
        
                 
          
          
            
        
                 
         
                 
       
                 
       
       
                 
     
                 
     
     
                 
                 
        
               
          
        
      
        
   
        
   
      
        
   
      
   
       
         
     
     
     
     
      
        
        
   
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Radio

Customer

Mastheads &

licences

relationships

tradenames

Software

Goodwill

Note

$'000

$'000

$'000

$'000

$'000

Total

$'000

Period ended 27 June 2010
Balance at beginning of the financial year

Additions

Capitalisations from works in progress

14

Disposals

Acquisition of business combinations

Amortisation charge

Impairment

Transfer to other asset category
Exchange differences

3(B)

At 27 June 2010, net of accumulated amortisation 
and impairment

132,217

12,380

3,353,633

61,726

2,328,591

5,888,547

-

-

-

-

-

-

-
-

-

-

-

-

(3,260)

-

2,492
19

-

-

-

-

-

(89)

(3,400)
16,489

13,720

37,924

(2,302)

717

(26,077)

-

-
273

-

-

(31)

4,289

-

-

908
12,562

13,720

37,924

(2,333)

5,006

(29,337)

(89)

-
29,343

132,217

11,631

3,366,633

85,981

2,346,319

5,942,781

At 27 June 2010
Cost
Accumulated amortisation and impairment

156,678
(24,461)

19,614
(7,983)

3,745,362
(378,729)

242,066
(156,085)

2,453,036
(106,717)

6,616,756
(673,975)

Net carrying amount

132,217

11,631

3,366,633

85,981

2,346,319

5,942,781

(ii) Company

At 29 June 2008
Cost
Accumulated amortisation and impairment

Net carrying amount

Period ended 28 June 2009
Balance at beginning of the financial year

Additions

Disposals

Amortisation charge
Intercompany transfers

3(B)

At 28 June 2009, net of accumulated amortisation 
and impairment

At 28 June 2009
Cost
Accumulated amortisation and impairment

Net carrying amount

-
-

-

-

-

-

-
-

-

-
-

-

-
-

-

-

-

-

-
-

-

-
-

-

-
-

-

-

-

-

-
-

-

-
-

-

53,392
(39,348)

14,044

14,044

576

(4)

(4,659)
(2,009)

7,948

53,776
(45,828)

7,948

-
-

-

-

-

-

-
-

-

-
-

-

53,392
(39,348)

14,044

14,044

576

(4)

(4,659)
(2,009)

7,948

53,776
(45,828)

7,948

37
72   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
        
   
        
   
                 
                 
                 
        
                 
                 
                 
                 
        
                 
                 
                 
                 
         
             
                 
                 
                 
             
          
                 
         
                 
       
                 
                 
                 
             
                 
                 
                 
          
         
                 
             
                 
               
        
             
        
      
        
   
        
   
      
        
   
      
   
       
         
     
     
     
      
        
   
        
   
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Radio

Customer

Mastheads &

licences

relationships

tradenames

Software

Goodwill

Note

$'000

$'000

$'000

$'000

$'000

Period ended 27 June 2010
Balance at beginning of the financial year

Additions

Capitalisations from works in progress

Amortisation charge
Intercompany transfers

14

3(B)

At 27 June 2010, net of accumulated amortisation 
and impairment

At 27 June 2010
Cost
Accumulated amortisation and impairment

Net carrying amount

-

-

-

-
-

-

-
-

-

-

-

-

-
-

-

-
-

-

-

-

-

-
-

-

-
-

-

7,948

24

752

(2,976)
(3,430)

2,318

33,917
(31,599)

2,318

-

-

-

-
-

-

-
-

-

Total

$'000

7,948

24

752

(2,976)
(3,430)

2,318

33,917
(31,599)

2,318

(iii) Impairment of cash generating units (CGU) including goodwill and indefinite life assets
Goodwill is allocated to CGU groups identified according to business segment and geographic regions.  The recoverable amount 

of each CGU which includes goodwill or indefinite life intangibles has been reviewed. 

The recoverable amount of each CGU is determined based on value-in-use calculations using a three year cash flow projection and a 

terminal value. These calculations use cash flow projections based on financial budgets approved by the Directors for the 2011

financial year, after an adjustment for central overheads. Cash flows beyond the 2011 period are extrapolated using the estimated

growth rates stated at (v) below. The growth rates do not exceed the long-term average historical growth rate for the businesses

in which the CGU operates.

38
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   73

                 
                 
                 
          
                 
                 
                 
                 
               
                 
                 
                 
                 
             
                 
                 
                 
                 
         
                 
                 
                 
                 
         
                 
                 
                 
                 
          
                 
                 
                 
                 
        
                 
                 
                 
                 
       
                 
                 
                 
                 
          
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(iv) Allocation of goodwill and non-amortising intangibles to CGUs
As a result of the adoption of AASB 8 Operating Segments, goodwill previously allocated to the Australian Printing and Publishing

Grouping was reallocated across the new reportable media segments.  A segment level summary of the goodwill and non-amortising

intangibles allocation is presented below:

Allocation of goodwill to reportable segments
Australian Regional Media

Metropolitan Media

Specialist Media

New Zealand Media

Online

Broadcasting

Printing Operations
Other

Total goodwill

Allocation of non-amortising intangibles to reportable segments
Australian Regional Media

Metropolitan Media

Specialist Media

New Zealand Media

Online
Broadcasting

Total indefinite life intangibles

Total goodwill and indefinite life intangibles

Consolidated

Consolidated

 27 June 2010

 28 June 2009

$'000

$'000

434,891

449,135

145,842

9,932

775,982

173,185

351,613
5,739

434,891

454,939

145,008

9,932

753,271

173,198

351,613
5,739

2,346,319

2,328,591

1,082,339

1,082,339

877,793

519,258

852,054

35,189
132,217

877,793

525,131

833,753

34,617
132,217

3,498,850

3,485,850

5,845,169

5,814,441

No goodwill or indefinite life intangibles are allocated to a CGU group in the Company.

(v) Key assumptions used for value-in-use calculations
The key assumptions on which management based its cash flow projections when determining the value-in-use calculations

of the CGUs are as follows:

•

•

•

•

•

growth rates of 12% for Online, between 7.5% to 15% for Media CGUs, 5% for Printing and 7-7.5% for Broadcasting for years 1 to 3.

the weighted average growth rates used were derived from internal forecasts.

the budgeted exchange rate prevailing at balance date was used when converting foreign cash flows. An exchange rate of 1.25 

was applied to New Zealand mastheads.

the post-tax discount rates applied to the CGU Groups' cash flow projections was in the range 10.3%-13.1% producing a weighted

average of 10.7% (2009: 9.8%).

a terminal value of 3.5% was used for cash flows from year 4 onwards for all CGUs with the exception of Agricultural Publications,

Print Operations and Broadcasting which were calculated at 3% (2009: 2.75% for all CGUs).

39
74   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(vi) Impact of possible change in key assumptions
Holding all assumptions constant, if the discount rate applied to the cash flow projections was increased up by 0.25%, an aggregated 

impairment of $22.8 million would result in the Metropolitan Media, New Zealand Media and Broadcasting CGUs.  If the rate was further 

increased by 0.5%, an aggregated impairment of $75.2 million would result across the Metropolitan Media, New Zealand Media and 

Broadcasting CGUs.  

If a terminal value of 3% was consistently applied across all CGUs an impairment of $52.7 million would result in the Metropolitan Media 

and New Zealand Media CGU.  Management does not consider that there are any other reasonably possible changes in any of the key

assumptions which would cause the carrying amount of any of the CGU Groups to exceed its recoverable amount.

14. Property, plant and equipment

Freehold land and buildings

At cost
Provision for depreciation

Total freehold land and buildings

Leasehold buildings

At cost
Provision for depreciation

Total leasehold buildings

Plant and equipment

At cost
Provision for depreciation

Total plant and equipment

Capital works in progress - at cost

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

271,799
(31,442)

272,176
(25,895)

240,357

246,281

-
-

-

-
-

-

100,306
(22,205)

84,811
(20,560)

78,101

64,251

256
(256)

-

2,193
(414)

1,779

1,115,740
(664,580)

1,173,383
(710,076)

17,416
(16,988)

451,160

463,307

9,003

89,880

428

230

39,078
(29,248)

9,830

898

Total property, plant and equipment

778,621

863,719

658

12,507

40
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   75

      
                 
                 
       
                 
                 
      
                 
                 
        
             
          
       
            
            
        
                 
          
   
        
        
     
       
       
      
             
          
        
             
             
      
             
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

RECONCILIATIONS
Reconciliations of the carrying amount of each class of property, plant and equipment during the financial year are set out below:

(i) Consolidated

At 29 June 2008
Cost
Accumulated depreciation and impairment

Net carrying amount

Period ended 28 June 2009
Balance at beginning of financial year

Additions/capitalisations

Disposals

Acquisition of business combinations

Depreciation charge

Assets classified as held for sale

Transfers to other asset categories

Impairment
Exchange differences

At 28 June 2009, net of accumulated 
depreciation and impairment

Capital works

in progress

Freehold land

Leasehold

Plant and

& buildings

buildings

equipment

Note

$'000

$'000

$'000

$'000

Total

$'000

84,238
-

266,515
(22,228)

80,897
(18,325)

1,163,748
(679,664)

1,595,398
(720,217)

84,238

244,287

62,572

484,084

875,181

3(B)

9

84,238

6,194

(402)

-

-

-

-

-
(150)

244,287

10,440

(478)

2,703

(5,199)

(5,527)

(235)

(511)
801

62,572

6,248

(1,732)

442

484,084

81,572

(2,449)

1,823

875,181

104,454

(5,061)

4,968

(2,905)

(80,227)

(88,331)

-

(392)

-
18

-

627

(22,566)
443

(5,527)

-

(23,077)
1,112

89,880

246,281

64,251

463,307

863,719

Following a review of recoverable amount based on a value in use assessment, an impairment charge of $22.6m was recorded 

against printing press assets at one of the Group's Australian production facilities during the prior year. 

At 28 June 2009
Cost
Accumulated depreciation and impairment

Net carrying amount

Period ended 27 June 2010
Balance at beginning of financial year

Additions/capitalisations

Capitalisations to software

Disposals

Acquisition of business combinations

Depreciation charge

Assets classified as held for sale

Impairment
Exchange differences

At 27 June 2010, net of accumulated 
depreciation and impairment

41
76   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

13

3(B)

9

89,880
-

272,176
(25,895)

84,811
(20,560)

1,173,383
(710,076)

1,620,250
(756,531)

89,880

246,281

64,251

463,307

863,719

89,880

246,281

(42,950)

(37,924)

5,189

-

64,251

19,755

-

(1,202)

(2,657)

-

463,307

863,719

67,200

-

(319)

7

49,194

(37,924)

(4,178)

7

-

-

-

-

-
(3)

-

(4,990)

(5,257)

(588)
924

(2,959)

(76,337)

(84,286)

-

(218)
(71)

-

(4,020)
1,322

(5,257)

(4,826)
2,172

9,003

240,357

78,101

451,160

778,621

        
      
        
   
                 
       
     
     
        
      
      
        
      
      
          
        
      
            
            
         
         
         
                 
             
          
          
                 
         
       
       
                 
                 
                 
         
                 
            
            
             
                 
                 
            
                 
       
       
            
             
               
             
          
        
      
      
        
   
                 
       
     
     
        
      
      
        
      
      
        
        
        
                 
                 
                 
       
                 
         
            
         
                 
                 
                 
                 
                 
                 
         
       
       
                 
                 
                 
         
                 
            
            
         
         
               
             
             
          
          
          
        
      
      
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

At 27 June 2010
Cost
Accumulated depreciation and impairment

Net carrying amount

(ii) Company

At 29 June 2008
Cost
Accumulated depreciation and impairment

Net carrying amount

Period ended 28 June 2009
Balance at beginning of financial year

Additions/capitalisations

Disposals

Depreciation charge
Intercompany transfers

At 28 June 2009, net of accumulated 
depreciation and impairment

At 28 June 2009
Cost
Accumulated depreciation and impairment

Net carrying amount

Period ended 27 June 2010
Balance at beginning of financial year

Additions/capitalisations

Capitalisations to software

Disposals

Depreciation charge
Intercompany transfers

At 27 June 2010, net of accumulated 
depreciation and impairment

At 27 June 2010
Cost
Accumulated depreciation and impairment

Net carrying amount

Capital works

in progress

Freehold land

Leasehold

Plant and

& buildings

buildings

equipment

Note

$'000

$'000

$'000

$'000

Total

$'000

9,003
-

9,003

271,799
(31,442)

100,306
(22,205)

1,115,740
(664,580)

1,496,848
(718,227)

240,357

78,101

451,160

778,621

3(B)

13

3(B)

5,227
-

5,227

5,227

(4,329)

-

-
-

898

898
-

898

898

84

(752)

-

-
-

230

230
-

230

-
-

-

-

-

-

-
-

-

-
-

-

-

-

-

-

-
-

-

-
-

-

256
(116)

140

37,740
(26,268)

43,223
(26,384)

11,472

16,839

140

2,591

(634)

(181)
(137)

11,472

1,571

(197)

(2,523)
(493)

16,839

(167)

(831)

(2,704)
(630)

1,779

9,830

12,507

2,193
(414)

1,779

39,078
(29,248)

42,169
(29,662)

9,830

12,507

1,779

9,830

12,507

-

-

-

94

-

(34)

178

(752)

(34)

(54)
(1,725)

(409)
(9,053)

(463)
(10,778)

-

428

658

256
(256)

-

17,416
(16,988)

17,902
(17,244)

428

658

42
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   77

          
      
      
   
                 
       
     
     
          
        
      
      
                 
             
        
        
                 
                 
            
       
       
                 
             
        
        
                 
             
        
        
                 
          
          
            
                 
                 
            
            
            
                 
                 
            
         
         
                 
                 
            
            
            
             
                 
          
          
        
             
                 
          
        
        
                 
                 
            
       
       
             
                 
          
          
        
             
                 
          
          
        
               
                 
                 
               
             
            
                 
                 
                 
            
                 
                 
                 
             
             
                 
                 
             
            
            
                 
                 
         
         
       
             
                 
                 
             
             
             
                 
             
        
        
                 
                 
            
       
       
             
                 
                 
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

15. Derivative financial instruments

Current assets
Forward contracts - cash flow hedges

Total current derivative assets

Non-current assets
Cross currency swap - cash flow hedge

Cross currency swap - fair value hedge
Cross currency swap - net investment hedge

Total non-current derivative assets

Current liabilities
Cross currency swap - cash flow hedge

Cross currency swap - fair value hedge

Share swap - fair value to profit and loss
Forward contracts - cash flow hedges

Total current derivative liabilities

Non-current liabilities
Interest rate swap - cash flow hedge

Cross currency swap - fair value hedge
Cross currency swap - cash flow hedge

Total non-current derivative liabilities

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

-

-

173

173

101

29,909
14,342

44,352

95,303

38,677
18,762

152,742

55

26,007

12,512

-
-

-

486
264

12,567

26,757

23,612

24,453
37,028

85,093

29,605

17,628
497

47,730

-

-

-

-
-

-

-

-

-
-

-

-

-
-

-

-

-

-

-
-

-

-

-

-
-

-

-

-
-

-

The Group uses derivative financial instruments to reduce the exposure to fluctuations in interest rates and foreign currency rates.

The Group formally designates hedging instruments to an underlying exposure and details the risk management objectives and strategies 

for undertaking hedge transactions. The Group assesses at inception and on a semi-annual basis thereafter, as to whether the derivative 

financial instruments used in the hedging transactions are effective at offsetting the risks they are designed to hedge. Due to the high 

effectiveness between the hedging instrument and underlying exposure being hedged, value changes in the derivatives are generally 

offset by changes in the fair value or cash flows of the underlying exposure. Any derivatives not formally designated as part of a 

hedging relationship are fair valued with any changes in fair value recognised in the income statement.

The derivatives entered into are over-the-counter instruments within liquid markets.

(A) HEDGING ACTIVITIES

(i) Cash flow hedges - interest rate and cross currency swaps
At 27 June 2010, the Group held interest rate swaps and cross currency swaps designated as hedges of future contracted 

interest payments on the EUR denominated Eurobonds. The combined swaps are being used to hedge a combination of future 

movements in interest rates and foreign currency exchange rates.

43
78   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

                 
             
                 
                 
                 
             
                 
                 
             
        
                 
                 
        
                 
                 
        
                 
                 
      
                 
                 
               
        
                 
                 
                 
                 
                 
                 
             
                 
                 
                 
             
                 
                 
        
                 
                 
        
                 
                 
        
                 
                 
             
                 
                 
        
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

At 27 June 2010, the notional principal amounts and period of expiry of the swaps are as follows:

Pay fixed, receive floating - AUD$550m

15 June 2012

Maturity date

                       Interest rate

2010

2009

7.60%

7.60%

The swaps designated to cash flow hedges cover approximately 98% of the Eurobond principal outstanding, with the remaining 2% of

the Eurobond hedges designated as fair value hedges. The contracts require settlement on interest receivable annually and interest 

payable each 90 days. These dates coincide with the interest payable dates on the underlying Eurobond.

At 27 June 2010, the Group held cross currency swaps designated as hedges of future contracted interest payments on the

USD denominated senior notes issued in July 2007. The cross currency swaps are being used to hedge a combination of future 

movements in interest rates and foreign currency exchange rates.

At 27 June 2010, the notional principal amounts and period of expiry of the swaps for each counterparty are as follows:

Pay fixed, receive floating - AUD$59.5m

Pay fixed, receive floating - AUD$59.5m

Maturity date

10 July 2017

10 July 2017

                       Interest rate

2010

7.52%

7.46%

2009

7.52%

7.46%

The contracts require settlement on interest receivable semi annually and interest payable each 90 days. These dates coincide with

the interest payable dates on the underlying Senior Notes.

During the year, the Group held a cross currency swap designated as hedging the future contracted interest payments on the

NZD denominated Redeemable Preference Shares (RPS) issued in May 2005. The cross currency swap was being used to hedge a 

combination of future movements in interest rates and foreign currency exchange rates.

At 28 June 2009, the notional principal amount and period of expiry of the swap were as follows:

Pay fixed, receive floating - AUD$173.6m

Maturity date

15 June 2010

                       Interest rate

2010

4.95%

2009

4.95%

The contract requires settlement on interest receivable and interest payable each 90 days. These dates coincide with the interest

payable dates on the underlying RPS.  The cross currency swap matured in June 2010, which coincided with the maturity of the RPS.

At 27 June 2010, the Group held an interest rate swap designated as hedging the future contracted interest payments on 

AUD denominated bank borrowings. The interest rate swap is being used to hedge future movements in interest rates.

At 27 June 2010, the notional principal amount and period of expiry of the swap are as follows:

Pay fixed, receive floating - AUD$125m

12 October 2015

Maturity date

                       Interest rate

2010

6.52%

2009

6.52%

The contract requires settlement on interest receivable and interest payable each 90 days. These dates coincide with the interest

payable dates on the underlying AUD denominated bank borrowings.

At 27 June 2010, the above hedges were assessed to be highly effective with a combined unrealised gain in fair value of $4.0 million

(2009: $6.4 million loss) recognised in equity for the period. During the period an unrealised loss of $3.3 million (2009: $2.0 million 

unrealised loss) was recognised in the income statement attributable to the ineffective portion of the cash flow hedges.

During the year an unrealised loss of $1.8 million was transferred from equity to the income statement (2009: $1.9 million unrealised 

loss).

44
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   79

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(ii) Cash flow hedges - foreign exchange contracts
During the year, forward exchange contracts were used by the Group to hedge future foreign capital purchase commitments across 

the Australian and New Zealand business. The contracts are timed to mature as payments are scheduled to be made to suppliers.
At 27 June 2010, the Group did not hold any forward exchange contracts. 

At 28 June 2009, the details of the outstanding contracts were:

Buy USD/Sell AUD - Maturity 0 - 12 months

Buy EUR/Sell AUD - Maturity 0 - 12 months

Buy EUR/Sell NZD - Maturity 0 - 12 months

Buy CHF/Sell NZD - Maturity 0 - 12 months

2010 *

$'000

-

-

-

-

               Weighted average

2009 *                    exchange rate

$'000

367

2,634

5,111

939

2010

-

-

-

-

2009

0.9038

0.5238

0.4647

0.7322

* The amounts disclosed represent currency bought measured at the contracted rate.

The foreign currency contracts are considered to be fully effective hedges as they are matched against the highly probable 

foreign capital purchases with any gain or loss on the contracts taken directly to equity. When the contract is delivered, the Group

will adjust the initial measurement of any component recognised on the balance sheet by the related amount deferred in equity.

At 28 June 2009, the hedges were assessed to be highly effective with a loss of $2.7 million recognised in equity for the period.

The amount removed from equity and included in the initial measurement of capital purchases during the period to 28 June 2009 was
a $1.0 million gain. The amount removed from equity and included in expenses from operations for the period was $2.1 million of losses.

(iii) Fair value hedges
At 27 June 2010, the Group held cross currency swap agreements designated to changes in the underlying value of USD denominated

senior notes (refer to Note 18). The terms of certain cross currency swap agreements exchange USD obligations into AUD 

obligations and other agreements exchange USD obligations into NZD obligations. The latter are also designated to hedge value

changes in the Group’s New Zealand controlled entities (excluding Trade Me Limited), as discussed in Note (iv) below.

At 27 June 2010, the Group also held cross currency swap agreements partly designated to changes in the underlying value of the

EUR denominated Eurobond (refer to Note 18). The terms of the cross currency swap exchange EUR obligations into AUD obligations.

This swap has been 98% designated to a cash flow hedge, as discussed in (i) above.

At 27 June 2010, the cross currency swap agreements had a combined value of $7.1million (2009: $10.9 million).

The cross currency swaps are designated based on matched terms to the debt and also have the same maturity profile as the USD 

denominated senior notes and the EUR denominated Eurobonds.

45
80   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

                 
             
                 
                 
          
                 
                 
          
                 
                 
             
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

The terms of these cross currency swaps are as follows:

Pay floating AUD receive fixed USD - USD $50m

Pay floating AUD receive fixed USD - USD $125m

Pay floating AUD receive floating USD - USD $25m

Pay floating NZD receive fixed USD - USD $40m

Pay floating NZD receive fixed USD - USD $90m

Pay floating NZD receive fixed USD - USD $50m

Pay floating AUD receive fixed EUR - EUR $4m

Maturity date

15 January 2011

10 July 2014

10 July 2014

15 January 2019

15 January 2016

15 January 2014

15 June 2012

For the Group, the remeasurement of the hedged items resulted in a gain before tax of $32.3 million (2009: $101.5 million loss) and the 

changes in the fair value of the hedging instruments resulted in a loss before tax of $33.4 million (2009: $103.6 million gain) resulting in a 

net loss before tax of $1.1 million (2009: $2.1 million gain) recorded in finance costs.

(iv) Net investment hedges
The NZD/USD cross currency swap agreements have also been designated to hedge the net investment in New Zealand controlled

entities acquired as part of the acquisition of the business assets of Independent News Limited in June 2003.

At 27 June 2010, the hedges were assessed to be highly effective with an unrealised loss of $3.0 million (2009: $0.6 million loss) 

recognised in equity. During the current financial period there was an unrealised loss of $0.1 million (2009: $1.8 million) recognised in the

income statement attributable to the ineffective portion of the net investment hedges.

46
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   81

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

16. Deferred tax assets and liabilities

(A) RECOGNISED DEFERRED TAX ASSETS AND LIABILITIES
Deferred tax assets and liabilities are attributable to the following:

                      Assets

                     Liabilities

                           Net 

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

$'000

$'000

(i) Consolidated 

Property, plant and equipment

4,551

10,293

Inventories

Investments

Intangible assets

Other assets

Provisions

Payables

Other liabilities

Tax losses
Other 

-

-

6,567

25,216

48,993

9,504

2,676

-
4,147

-

-

6,685

23,831

52,826

10,288

3,255

1,510
6,219

27,374

3,020

10,347

41,935

22,258

-

-

229

-
1,091

24,084

2,788

10,498

44,301

24,187

-

-

53

-
10,684

(22,823)

(3,020)

(10,347)

(35,368)

2,958

48,993

9,504

2,447

-
3,056

Gross deferred tax assets/liabilities

101,654

114,907

106,254

116,595

(4,600)

(13,791)

(2,788)

(10,498)

(37,616)

(356)

52,826

10,288

3,202

1,510
(4,465)

(1,688)

Set-off of deferred tax assets/liabilities

(89,880)

(107,569)

(89,880)

(107,569)

-

-

Net deferred tax assets/liabilities

11,774

7,338

16,374

9,026

(4,600)

(1,688)

(ii) Company

Property, plant and equipment

Intangible assets

Other assets

Provisions

Payables
Other 

80

6,567

-

1,166

2,909
3

-

6,215

2,281

2,061
149

Gross deferred tax assets/liabilities

10,725

10,706

-

-

-

-

-
395

395

2,771

-

-

-

-
7,096

9,867

Set-off of deferred tax assets/liabilities

(395)

(9,867)

(395)

(9,867)

80

6,567

-

1,166

2,909
(392)

10,330

-

Net deferred tax assets/liabilities

10,330

839

-

-

10,330

(2,771)

6,215

-

2,281

2,061
(6,947)

839

-

839

47
82   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

          
        
       
       
                 
                 
          
         
         
                 
                 
        
       
       
          
          
        
       
       
        
          
            
                 
                 
        
        
          
                 
                 
          
        
          
          
             
               
        
          
                 
          
                 
                 
                 
          
          
          
        
          
         
      
         
         
     
                 
                 
          
          
         
         
               
                 
                 
          
               
         
          
          
                 
                 
          
          
                 
                 
                
                 
                 
          
          
                 
                 
          
          
          
          
                 
                 
          
          
                 
             
             
          
            
         
             
          
        
             
            
            
         
                 
                 
             
                 
                 
        
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(B) MOVEMENT IN TEMPORARY DIFFERENCES DURING THE FINANCIAL YEAR

(i) Consolidated 

Property, plant and equipment

Inventories

Investments

Intangible assets

Other assets

Provisions

Payables

Other liabilities

Tax losses
Other 

(ii) Company

Property, plant and equipment

Intangible assets

Other financial assets

Provisions

Payables
Other 

(i) Consolidated 
Property, plant and equipment

Inventories

Investments

Intangible assets

Other assets

Provisions

Payables

Other liabilities

Tax losses

Film production and distribution
Other 

(ii) Company

Property, plant and equipment

Intangible assets

Other financial assets

Provisions

Payables
Other 

Balance

Recognised

Recognised

Recognised

Balances

 Balance

 28 June 2009

on acquisition

in income

in equity

disposed

 27 June 2010

(13,791)

(2,788)

(10,498)

(37,616)

(356)

52,826

10,288

3,202

1,510
(4,465)

(1,688)

(2,771)

6,215

-

2,281

2,061
(6,947)

839

-

-

-

-

-

-

-

-

-
-

-

-

-

-

-

-
-

-

(9,032)

(232)

432

2,247

2,588

(3,833)

(784)

(754)

(1,510)
7,276

(3,602)

2,851

352

-

(1,115)

848
6,555

9,491

-

-

(281)

-

726

-

-

-

-
245

690

-

-

-

-

-
-

-

-

-

-

-

-

-

-

-

-
-

-

-

-

-

-

-
-

-

(22,823)

(3,020)

(10,347)

(35,369)

2,958

48,993

9,504

2,448

-
3,056

(4,600)

80

6,567

-

1,166

2,909
(392)

10,330

Balance

Recognised

Recognised

Recognised

Balances

Balance

29 June 2008

on acquisition

in income

in equity

disposed

 28 June 2009

(19,202)

(1,474)

(4,114)

(6,447)

(38,847)

(2,268)

50,608

7,986

2,634

18

(8,052)
(2,686)

-

-

(2,117)

17

1,158

-

-

-

409
41

7,101

1,326

(4,102)

3,348

(527)

1,590

3,022

568

1,492

234
2,739

(20,370)

(1,966)

16,791

(3,630)

5,178

(2)

2,426

1,405
(3,820)

1,557

-

-

-

-

-
-

-

859

1,037

2

(145)

656
3,575

5,984

-

-

-

-

2,379

-

-

-

-

-
(4,559)

(2,180)

-

-

-

-

-
(6,702)

(6,702)

(216)

(13,791)

-

51

-

43

(530)

(720)

-

-

7,409
-

6,037

-

-

-

-

-
-

-

(2,788)

(10,498)

(37,616)

(356)

52,826

10,288

3,202

1,510

-
(4,465)

(1,688)

(2,771)

6,215

-

2,281

2,061
(6,947)

839

48
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   83

       
                 
         
                 
                 
       
         
                 
            
                 
                 
         
       
                 
             
            
                 
       
       
                 
          
                 
                 
       
            
                 
          
             
                 
          
                 
                 
                 
        
                 
            
                 
                 
          
          
                 
            
                 
                 
          
          
                 
                 
                 
                 
         
                 
             
                 
          
         
                 
             
                 
         
         
                 
                 
                 
               
          
                 
             
                
                 
          
                 
                 
                 
                 
                 
                 
          
                 
                 
                 
          
          
                 
             
                 
                 
          
         
                 
                 
                 
            
             
                 
                 
                 
        
       
         
          
                 
            
       
         
                 
          
                 
                 
         
         
                 
         
                 
               
       
       
         
          
                 
                 
       
         
               
            
          
               
            
        
          
          
                 
            
        
          
                 
          
                 
            
        
          
                 
             
                 
                 
          
               
                 
          
                 
                 
          
         
             
             
                 
          
                 
         
               
          
         
                 
         
       
         
        
         
          
         
         
                 
             
                 
                 
         
          
                 
          
                 
                 
          
               
                 
                 
                 
                 
          
                 
            
                 
                 
          
          
                 
             
                 
                 
          
         
                 
         
                 
         
          
                 
         
                 
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(C) TAX LOSSES AND FUTURE DEDUCTIBLE TEMPORARY DIFFERENCES
The Group has realised Australian capital losses for which no deferred tax asset is recognised on the balance sheet of $208,979,744 

(2009: $210,696,066) which are available indefinitely for offset against future capital gains subject to continuing to meet relevant 

statutory tests.

The Group has deductible temporary differences for which no deferred tax asset is recognised on the balance sheet of $298,194,934

(2009: $298,538,825). 

(D) UNRECOGNISED TEMPORARY DIFFERENCES
At 27 June 2010, there are no material unrecognised temporary differences associated with the Group's investments in associates or 

joint ventures, as the Group has no material liability for additional taxation should unremitted earnings be remitted (2009: Nil).

17. Payables

Trade and other payables *

Interest payable
Income in advance

Total current payables

* Trade payables are non-interest bearing and are generally on 30 day terms

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

188,489

211,288

14,843

14,946

18,944
69,147

19,376
69,815

-
-

-
-

276,580

300,479

14,843

14,946

49
84   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
        
        
        
                 
                 
        
                 
                 
      
        
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

18. Interest bearing liabilities

Current interest bearing liabilities - unsecured
Finance lease liability

Other loans

Redeemable Preference Shares 

Bank borrowings

Other loans

Senior notes
Medium term notes

Total current interest bearing liabilities

Non-current interest bearing liabilities - unsecured
Bank borrowings

Other loans

Senior notes

Medium term notes

Eurobonds

Other

Finance lease liability

Total non-current interest bearing liabilities

Net debt for financial covenant purposes

Cash and cash equivalents

Current interest bearing liabilities

Non-current interest bearing liabilities
Derivative financial instruments liabilities/(assets) *

Net debt for financial covenant purposes

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

(D)

(D)

(E)

(B)

(C)
(F)

(B)

(C)

(F)

(G)

(D)
(D)

3,579

39,975

-

-

58,531
167,587

3,334

10,072

147,978

22,173

-
-

269,672

183,557

145,231

237,706

539,431

-

494,068

11,634
18,425

638,371

167,481

607,537

51,609
22,004

1,208,789

1,724,708

(117,872)

269,672

(69,124)

183,557

1,208,789
74,413

1,724,708
(56,793)

1,435,002

1,782,348

-

-

-

-

-
-

-

-

-

-

-

-
-

-

-

-

-
-

-

-

-

-

-

-
-

-

-

-

-

-

-
-

-

-

-

-
-

-

*  Debt hedging instruments as measured against the undiscounted contractual AUD cross currency swap obligations and therefore

may not equate to the values disclosed in the balance sheet (inclusive of transaction costs).

(A) FINANCING ARRANGEMENTS
The Group net debt for financial covenant purposes, taking into account all debt related derivative financial instruments, was 

$1,435 million as at 27 June 2010 (2009: $1,782 million).

The Group has sufficient unused committed facilities at the balance sheet date to finance maturing current interest bearing liabilities.

The Group has a number of financing facilities which are guaranteed by Fairfax Media Limited and are covered by deeds of negative

pledge.

50
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   85

          
                 
                 
        
                 
                 
                 
      
                 
                 
                 
        
                 
                 
                 
                 
                 
                 
                 
                 
      
                 
                 
      
                 
                 
      
                 
                 
                 
      
                 
                 
      
                 
                 
        
                 
                 
        
                 
                 
   
                 
                 
       
                 
                 
      
                 
                 
   
                 
                 
       
                 
                 
   
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(B) BANK BORROWINGS
Non-current
A NZ$50 million revolving committed cash advance facility is available to the Group until December 2011. At 27 June 2010, 

NZ$25.0 million was drawn down (2009: NZ$27.7 million).

A $1,200 million syndicated bank facility is available to the Group until periods ranging from April 2011 to April 2013. 

At 27 June 2010, $125 million was drawn (2009: $125 million). The interest rate for the drawings under this facility is the applicable

bank bill rate plus a credit margin. On 2 July 2010, the Group extended the April 2011 tranche ($388 million) to April 2014 and reduced

the amount by $96.4 million to $291.6 million. Total syndicated bank facilities subsequent to year end were $1,104 million.

(C) SENIOR NOTES
The Group issued Senior Notes in the US private placement market with a principal value of US$230 million (A$289.8 million)

in January 2004 with a fixed coupon of between 4.74% p.a. and 5.85% p.a. payable semi-annually in arrears. The interest and principal

on the Senior Notes are payable in US dollars and were swapped into floating rate New Zealand dollars and floating rate Australian

dollars via cross-currency swaps. This issue of Senior Notes comprises maturities ranging from January 2011 to January 2019.

The weighted average maturity of the issue is approximately 4.5 years. The applicable cross-currency swap credit margin

includes the cost of hedging all currency risk and future interest and principal repayments on a quarterly basis.

The Group issued further Senior Notes in the US private placement market with a principal value of US$250 million (A$308.2 million) in

July 2007 comprising maturities ranging from July 2014 to July 2017. The weighted average maturity of this issue is approximately

5.1 years. The issued notes include fixed rate coupon notes, paying a weighted average coupon of 6.4% p.a. semi annually in arrears,

and floating rate coupon notes. The interest and principal on the Senior Notes are payable in US dollars and were swapped into fixed

and floating rate Australian dollars via cross-currency swaps. An additional 1.00% p.a. step up margin is payable on the coupons,

effective from 10 July 2009, following a downgrade of the Group's credit rating during the period.

(D) OTHER LOANS AND FINANCE LEASE LIABILITY
The Chullora printing facility in Sydney is partially financed by a finance lease facility and loans with a maturity date of September 2015. 

There is a CPI indexed annuity loan with principal and interest outstanding of $36.6 million (2009: $41.3 million) and a finance lease 

of $22.0 million (2009: $25.3 million), which was entered into in February 1996. There is also principal and interest outstanding

of $15.1 million (2009: $20.4 million) in the form of a fixed rate loan with an established drawdown and repayment schedule. 

The CPI indexed annuity loan will be repaid in full on 30 September 2010 in accordance with the early redemption provisions 

and has been classified as current.  The finance lease facility and fixed rate loan will continue to maturity in September 2015.

(E) REDEEMABLE PREFERENCE SHARES (RPS)
The Group issued Redeemable Preference Shares in New Zealand in May 2005 with a principal value of NZ$186.5 million 

(A$147.9 million) paying a fixed one year coupon of 3.97% p.a. payable quarterly in arrears. The Redeemable Preference

Shares matured in June 2010. The interest and principal on the Redeemable Preference Shares were payable in New Zealand dollars

and were swapped into fixed rate Australian dollars via a cross-currency swap. The applicable cross-currency swap credit margin

includes the cost of hedging all currency risk and future interest and principal repayments on a quarterly basis. The cross-currency 

swap matured in June 2010, which coincided with the maturity of the RPS.

(F) MEDIUM TERM NOTES (MTNs)
On 27 June 2006, the Group issued $200 million of MTNs with a maturity date of 27 June 2011. The MTNs were issued at 

a fixed coupon of 6.865% p.a. In May 2009, the Group repurchased and cancelled $32.3 million of the outstanding MTNs.

(G) EUROBONDS
On 15 June 2007 the Group issued €350 million guaranteed notes with a maturity date of 15 June 2012. The notes pay a fixed

coupon of 6.25% p.a. payable annually in arrears (2009: 5.25%). The interest and principal on the notes are payable in Euro and

were swapped into fixed rate Australian dollars via cross-currency swaps. 

51
86   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

19. Provisions

Current
Employee benefits

Defamation 

Property

Consideration payable under earn out arrangement

Redundancy
Other

Total current provisions

Non-current
Employee benefits

Property
Other

Total non-current provisions

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

101,558

101,697

3,626

5,291

3,341

599

-

4,183
267

4,927

6,850

4,357

10,590
271

-

-

-

-
-

109,948

128,692

3,626

12,812

34,936
258

48,006

13,087

35,435
481

49,003

222

-
-

222

-

-

-

1,911
-

7,202

401

-
-

401

RECONCILIATION
Reconciliations of the carrying amount of each class of provision, other than employee benefits, during the financial year are set

out below:

Consolidated

Consolidated

Consolidated

Consolidated

Consolidated

Company

Defamation

Property

Earn out

Redundancy

Other

Redundancy

Current
Balance at beginning of the financial year

Additional provision

Utilised

Intercompany transfers
Exchange differences

Balance at end of the financial year

Non-current
Balance at beginning of the financial year

Additional provision

Utilised
Exchange differences

Balance at end of the financial year

2010

$'000

2010

$'000

2010

$'000

2010

$'000

4,927

3,726

6,850

400

4,357

-

10,590

3,559

(5,316)

(6,571)

(4,355)

(9,979)

-
4

3,341

-

-

-
-

-

-
(80)

599

35,435

2,448

(2,926)
(21)

34,936

-
(2)

-

-

-

-
-

-

2010

$'000

271

299

(303)

-
-

2010

$'000

1,911

-

(376)

(1,535)
-

-
13

4,183

267

-

-

-
-

-

481

-

(223)
-

258

-

-

-

-
-

-

52
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   87

      
          
          
          
                 
                 
             
          
                 
                 
                 
          
                 
                 
        
                 
          
             
             
                 
                 
      
          
          
        
             
             
        
                 
                 
             
             
                 
                 
        
             
             
          
          
          
        
             
          
          
             
                 
          
             
                 
         
         
         
         
            
            
                 
                 
                 
                 
                 
         
                 
             
               
               
                 
                 
          
             
                 
          
             
                 
                 
        
                 
                 
             
                 
                 
          
                 
                 
                 
                 
                 
         
                 
                 
            
                 
                 
             
                 
                 
                 
                 
                 
        
                 
                 
             
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

NATURE AND TIMING OF PROVISIONS
(i) Employee benefits
Provisions for employee benefits include liabilities for annual leave and long service leave and are measured at the amounts expected

to be paid when the liabilities are settled, refer to Note 1(S)(i).

(ii) Defamation
From time to time, entities in the Group are sued for defamation and similar matters in the ordinary course of business. The defamation

provision maintained is with respect to various insignificant matters across the Group. At the date of this report there were no legal

actions against the consolidated entity that have not been adequately provided for or that are expected to have a material impact

on the Group.

(iii) Property
The provision for property costs is in respect of make good provisions, deferred lease incentives and onerous lease provisions.

The make good provisions and deferred lease incentives are amortised over the shorter of the term of the lease or the useful life of

the assets, being up to 20 years. 

(iv) Earn out
The provision for earn out related to amounts arising from acquisitions which were payable contingent on the achievement of specified

financial performance criteria by the entity acquired.

(v) Redundancy
The provision is in respect of amounts payable in connection with redundancy and includes termination benefits, on-costs and 

outplacement services.

(vi) Other
Other provisions includes various other costs relating to the business.

20. Pension liabilities

SUPERANNUATION PLAN
The Group contributes to defined contribution and defined benefit plans which provide benefits to employees and their dependants

on retirement, disability or death. All defined benefit plans are closed to new members.

The superannuation arrangements in Australia are managed in a sub-plan of the Mercer Super Trust, called FairfaxMedia Super. The

Trustee of the Trust is Mercer Investment Nominees Limited. The superannuation arrangements in New Zealand are managed by 

AoN Consulting New Zealand Limited in three funds - Fairfax NZ Retirement Fund, Fairfax New Zealand Superannuation Fund and 

Fairfax NZ Senior Executive Superannuation Scheme. All New Zealand funds have defined contribution plans and the Fairfax

NZ Retirement Fund has a defined benefit section. 

The defined contribution plans receive fixed contributions from employees and from Group companies and the Group’s legally 

enforceable obligation is limited to these contributions. The defined benefit plans receive employee contributions plus Group company

contributions at rates recommended by the plans’ actuaries.

The following sets out details in respect of the defined benefit plans only and in the case of the Fairfax NZ Retirement Fund, excludes

$50.9 million (2009: $44.0 million) of defined contribution assets and entitlements.

53
88   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

(A) BALANCE SHEET 
The amounts recognised in the balance sheet are determined as follows:

Present value of the defined benefit obligation
Fair value of defined benefit plan assets

Net pension liabilities

(21,512)
16,712

(20,560)
17,875

(4,800)

(2,685)

(B) RECONCILIATION OF THE PRESENT VALUE OF DEFINED BENEFIT OBLIGATION
Balance at the beginning of the financial year

20,560

24,254

Current service cost

Interest cost

Contributions by employees

Actuarial losses/(gains) 

Benefits paid

Taxes, premiums and expenses paid

Exchange differences on foreign plans

Curtailments
Settlements

954

944

23

1,641

(2,513)

(106)

9

-
-

928

1,408

68

(173)

(66)

(147)

4

209
(5,925)

Balance at the end of the financial year 

21,512

20,560

(C) RECONCILIATION OF THE FAIR VALUE OF PLAN ASSETS
Balance at the beginning of the financial year

Expected return on plan assets

Actuarial gains/(losses)

Contributions by Group companies and employees

Benefits paid

Taxes, premiums and expenses paid

Exchange differences on foreign plans
Settlements

17,875

1,194

657

(408)

(2,512)

(106)

12
-

29,796

2,012

(7,425)

(381)

(66)

(147)

11
(5,925)

Balance at the end of the financial year 

16,712

17,875

(D) AMOUNTS RECOGNISED IN INCOME STATEMENT
The amounts recognised in the income statement are as follows:

Current service cost

Interest cost

Curtailments
Expected return on plan assets

Total included in employee benefits expense

Actual return on plan assets

954

944

-
(1,194)

704

928

1,408

209
(2,012)

533

2,019

(4,862)

-
-

-

-

-

-

-

-

-

-

-

-
-

-

-

-

-

-

-

-

-
-

-

-

-

-
-

-

-

-
-

-

-

-

-

-

-

-

-

-

-
-

-

-

-

-

-

-

-

-
-

-

-

-

-
-

-

-

54
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   89

       
                 
                 
        
                 
                 
         
                 
                 
        
                 
                 
             
             
                 
                 
             
          
                 
                 
               
               
                 
                 
            
                 
                 
             
                 
                 
            
            
                 
                 
                 
                 
                 
                 
                 
             
                 
                 
                 
         
                 
                 
        
                 
                 
        
                 
                 
          
                 
                 
             
         
                 
                 
            
            
                 
                 
             
                 
                 
            
            
                 
                 
               
               
                 
                 
                 
         
                 
                 
        
                 
                 
             
             
                 
                 
             
          
                 
                 
                 
             
                 
                 
         
                 
                 
             
             
                 
                 
         
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(E) CATEGORIES OF PLAN ASSETS
The major categories of plan assets as a percentage of the fair value of the total defined benefit plan assets are as follows:

Cash

Australian equities
Overseas equities

Fixed interest securities

Property

Other

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

%

%

7

21
31

28

8

5

7

22
33

24

7

7

%

-

-
-

-

-

-

%

-

-
-

-

-

-

(F) PRINCIPAL ACTUARIAL ASSUMPTIONS
The principal actuarial assumptions used (expressed as weighted averages) were as follows:

Discount rate

Expected return on plan assets

Future salary increases

Consolidated

Consolidated

Company

Company

2010

%

5.1

5.9

4.0

2009

%

4.7

6.3

4.0

2010

%

-

-

-

2009

%

-

-

-

The expected rate of return on assets has been determined by weighting the expected long term return for each class by the target 

allocation of assets to each asset class. This resulted in a 5.9% p.a. rate of return, net of tax and expenses (2009: 6.3% p.a).

(G) EMPLOYER CONTRIBUTIONS
Employer contributions to the defined benefit section of the plans are based on recommendations by the plans’ actuaries. Actuarial 

assessments are made at three yearly intervals and the last actuarial assessment of Fairfax Super was carried out as at 1 July 2008

by Mercer Human Resource Consulting Pty Ltd. The last actuarial assessments of Fairfax NZ Retirement Fund and Fairfax NZ Senior

Executive Superannuation Scheme were carried out as at 1 April 2008 by AoN Consulting New Zealand Limited. Fairfax

New Zealand Superannuation Fund is a defined contribution fund and does not require an actuarial assessment.

The objective of funding is to ensure that the benefit entitlements of members and other beneficiaries are fully funded by the time they 

become payable. To achieve this objective, the actuary has adopted a method of funding benefits known as the aggregate funding 

method. This funding method seeks to have benefits funded by means of a total contribution which is expected to be a constant 

percentage of members’ salaries over their working lifetimes.

Total employer contributions expected to be paid by Group companies for the 2011 financial year are $784,000 (parent entity: nil)

(H) NET FINANCIAL POSITION OF PLAN
In accordance with AAS 25 Financial Reporting by Superannuation Plans the plans’ net financial position is determined as the difference 

between the present value of the accrued benefits and the net market value of plan assets. This has been determined as a surplus

of $3.4 million at the most recent financial position of the plans, being 1 July 2008 for Australia and 1 April 2008 for New Zealand. As  

such, the assets of each of the plans are sufficient to satisfy all benefits that would have vested under the plans in the event of 

termination of the plans and voluntary or compulsory termination of employment of each employee. 

The directors, based on the advice of the trustees of the plan, are not aware of any changes in circumstances since the date of

the most recent financial statements of the plans (1 July 2008 for Australia and 1 April 2008 for New Zealand), which would 

have a material impact on the overall financial position of the defined benefit plan.

55
90   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

                 
                 
                 
                 
               
               
                 
                 
               
               
                 
                 
               
               
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
              
              
                 
               
              
              
                 
               
              
              
                 
               
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(I) HISTORIC SUMMARY

Defined benefit plan obligation
Plan assets

Surplus/(deficit)

2006

$'000

2007

$'000

2008

$'000

2009

$'000

(19,424)
30,100

(20,048)
33,429

(24,254)
29,796

(20,560)
17,875

10,676

13,381

5,542

(2,685)

2010

$'000

(21,512)
16,712

(4,800)

Experience adjustments arising on plan liabilities
Experience adjustments arising on plan assets

(2,152)
(892)

(2,032)
(1,038)

7,678
(3,132)

(1,513)
6,283

1,551
(756)

21. Other financial assets

Shares in controlled entities - at cost

Provision for diminution

Shares in unlisted entities - at fair value

Total other financial assets

22. Contributed equity 

Ordinary Shares
2,351,955,725 ordinary shares fully paid 

(2009: 2,351,955,725)

Unvested Employee Incentive Shares
8,411,794 unvested employee incentive shares

(2009: 8,411,794)

Stapled Preference Shares (SPS)
3,000,000 stapled preference shares (2009: 3,000,000)

Debentures
281 debentures fully paid (2009: 281)

Total contributed equity

* Amount is less than $1000

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

-

-

-
2,575

2,575

-

-

3,138,215

3,138,215

(214,000)

(214,000)

-
1,175

2,924,215
-

2,924,215
-

1,175

2,924,215

2,924,215

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

(A)

4,667,944

4,667,990

4,667,944

4,667,990

(B)

(18,430)

(33,031)

(18,430)

(33,031)

(C)

(D)

293,163

293,163

299,278

299,278

*

*

*

*

4,942,677

4,928,122

4,948,792

4,934,237

56
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   91

       
       
       
        
        
        
          
         
         
          
         
          
            
         
          
            
                 
                 
   
                 
                 
     
     
                 
                 
   
          
                 
                 
          
   
        
        
            
            
            
            
           
           
           
           
        
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

RECONCILIATIONS
Reconciliations of each class of contributed equity at the beginning and end of the current financial year are set out below:

Consolidated

(A) ORDINARY SHARES
Balance at beginning of the financial year

Dividend reinvestment plan issue - 2 October 2008

Share issue - 13 March 2009 Institutional offer

Share issue - 6 April 2009 Retail offer
Share issue costs

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

No. of shares

No. of shares

$'000

$'000

2,351,955,725

1,513,544,248

4,667,990

4,039,131

-

-

-
-

5,558,472

668,373,549

164,479,456
-

-

-

-
(46)

15,731

501,280

123,360
(11,512)

Balance at end of the financial year

2,351,955,725

2,351,955,725

4,667,944

4,667,990

(B) UNVESTED EMPLOYEE INCENTIVE SHARES
Balance at beginning of the financial year

Share acquisition - 26 August 2008

Share acquisition - 27 March 2009
Tax benefit recognised directly in equity

Balance at end of the financial year

(C) STAPLED PREFERENCE SHARES (SPS)
Balance at beginning of the financial year

Balance at end of the financial year

(D) DEBENTURES
Balance at beginning of the financial year

Balance at end of the financial year

Total contributed equity

* Amount is less than $1000

8,411,794

-

-
-

3,384,916

3,900,084

1,126,794
-

8,411,794

8,411,794

(33,031)

-

-
14,601

(18,430)

(13,885)

(11,599)

(845)
(6,702)

(33,031)

3,000,000

3,000,000

3,000,000

3,000,000

293,163

293,163

293,163

293,163

281

281

281

281

*

*

*

*

4,942,677

4,928,122

TERMS AND CONDITIONS OF CONTRIBUTED EQUITY

(A) Ordinary Shares
Ordinary shares entitle the holder to receive dividends as declared and, in the event of winding up the Company, to participate in the 

proceeds from the sale of all surplus assets in proportion to the number of and amounts paid up on shares held. Ordinary shares entitle 

their holder to one vote, either in person, or by proxy, at a meeting of the Company. 

Rights Issue
On 3 April 2009, the Company completed a 3 for 5 accelerated non-renounceable pro-rata entitlement offer, raising a total of 

$624.6 million. The Company used the proceeds of the entitlement offer to pay down a substantial part of a syndicated bank facility 

maturing in 2011 and 2012.

57
92   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

        
                       
        
                       
             
                       
                       
           
                       
                       
           
                       
                       
                   
            
        
        
            
            
                       
        
                       
            
                       
        
                       
                 
                       
                       
             
              
        
            
            
        
           
           
        
           
           
                  
                  
                  
                  
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Dividend Reinvestment Plan 
Fairfax Media Limited introduced a Dividend Reinvestment Plan (DRP) to eligible shareholders during the financial year ended 

30 June 2004. 

Under the terms of the DRP eligible shareholders are able to elect to reinvest their dividends in additional Fairfax shares, free of any 

brokerage or other transaction costs. Shares are issued and/or transferred to DRP participants at a predetermined price, less any

discount that the directors may elect to apply from time to time. During the financial year ended 27 June 2010, no ordinary shares

(2009: 5,558,472 ordinary shares) were issued under the terms of the DRP.

(B) Unvested Employee Incentive Shares
Shares in Fairfax Media Limited are held by the Executive Employee Share Plan Trust for the purpose of issuing shares under 

the Long Term Incentive Plan.  Holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled 

to one vote per share at shareholder meetings.

(C) Stapled Preference Shares (SPS)
The SPS (FXJPB), which was issued on 23 March 2006 for a face value of $100 per share, is a stapled security comprising a fully paid 

SPS Preference Share issued by the Company, Fairfax Media Limited and a fully paid unsecured note issued by Fairfax Group Finance 

New Zealand Limited, a wholly owned entity of the Company. Holders of the SPS are not entitled to vote.

Distribution payments are at the discretion of directors however distributions, in the form of interest on the notes, are expected to be paid 

semi-annually in arrears each April and October, and rank in preference to ordinary shareholders and equally with preference

shareholders. The distribution rate is calculated as the sum of the six month bank bill swap rate and a margin. Distributions are 

non-cumulative. Total distribution payments in the year to SPS holders was $15,898,531 (2009: $25,005,709).

The SPS are perpetual however Fairfax has the right to redeem the SPS for cash, remarket the securities or exercise a 2.25% step-up

margin, or convert the SPS into a variable number of ordinary shares from April 2011 or earlier in certain circumstances (an assignment

event). In the event an assignment event occurs, the SPS are ‘unstapled’ and the unsecured notes assigned to a wholly owned

Fairfax subsidiary. The SPS holders would continue to hold a listed SPS preference share issued by the Company and be entitled to

discretionary dividends on the preference shares, which may be franked.

The two securities may not be traded separately prior to an assignment event and an assignment event does not itself give the Company 

the right to repurchase or convert the SPS. Holders are never entitled to both interest on the unsecured notes and dividends on the 

SPS preference shares at the same time.

(D) Debentures
Debenture holders terms and conditions are disclosed in Note 1(T).

58
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   93

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

(A)

(B)

(C)

(D)
(E)

1,833

32

(140,969)

(173,662)

10,946

(4,037)
5,099

7,286

(1,024)
3,987

(127,128)

(163,381)

-

-

-

-
5,099

5,099

-

-

-

-
3,987

3,987

32

2,082

-
(281)

1,833

(801)

(1,358)

2,191
-

32

(173,662)

(201,881)

-
32,693

1,192
27,027

(140,969)

(173,662)

7,286

4,522
(862)

15,307

(11,495)
3,474

10,946

7,286

(1,024)

(4,272)
1,259

(4,037)

3,987

3,297

(989)
(1,196)

5,099

(438)

(836)
250

(1,024)

1,750

2,237

-
-

3,987

-

-

-
-

-

-

-
-

-

-

-
-

-

-

-
-

-

-

-

-
-

-

-

-
-

-

-

-
-

-

-

-
-

-

3,987

3,297

(989)
(1,196)

5,099

1,750

2,237

-
-

3,987

23. Reserves

Asset revaluation reserve, net of tax

Foreign currency translation reserve, net of tax

Cashflow hedge reserve, net of tax

Net investment hedge reserve, net of tax
Share-based payment reserve, net of tax

Total reserves

(A) Asset revaluation reserve
Balance at beginning of the financial year 

Revaluation of available for sale investments

Impairment losses transferred to net profit
Tax effect on available for sale investments

Balance at end of the financial year 

(B) Foreign currency translation reserve
Balance at beginning of the financial year

Transfer to loss on disposal
Net exchange differences on currency translation, net of tax

Balance at end of the financial year 

(C) Cashflow hedge reserve
Balance at beginning of the financial year 

Effective portion of changes in value of cashflow hedges 
Tax effect of net changes on cashflow hedges

Balance at end of the financial year 

(D) Net investment hedge reserve
Balance at beginning of the financial year

Effective portion of changes in value of net investment hedges
Tax effect on net investment hedges

Balance at end of the financial year 

(E) Share-based payment reserve
Balance at beginning of the financial year

Share-based payment expense

Tax effect on share-based payment expense
Tax expense recognised directly in reserve

Balance at end of the financial year 

59
94   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

               
                 
                 
     
                 
                 
          
                 
                 
         
                 
                 
          
          
          
     
          
          
               
            
                 
                 
         
                 
                 
                 
          
                 
                 
            
                 
                 
                 
               
                 
                 
     
                 
                 
                 
          
                 
                 
        
                 
                 
     
                 
                 
        
                 
                 
       
                 
                 
            
          
                 
                 
          
                 
                 
            
                 
                 
            
                 
                 
             
                 
                 
         
               
                 
          
          
          
          
          
          
            
                 
            
                 
                 
         
                 
          
          
          
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

NATURE AND PURPOSE OF RESERVES

(A) Asset revaluation reserve
The asset revaluation reserve is used to record increments and decrements on the revaluation of non-current assets. From 1 July 2004, 

changes in the fair value of investments classified as available for sale investments are recognised in the asset revaluation reserve, 

as described in Note 1(M).

(B) Foreign currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising on translation of foreign controlled entities and 

associated funding of foreign controlled entities, as described in Note 1(F).

(C) Cashflow hedge reserve
The hedging reserve is used to record the portion of gains and losses on a hedging instrument in a cash flow hedge that is determined 

to be an effective hedge, as described in Note 1(N).  Refer to further disclosures at Note 15.

(D) Net investment hedge reserve
The net investment hedge reserve is used to record gains and losses on a hedging instruments in a fair value hedge, as described in 

Note 1(F). Refer to further disclosures at Note 15.

(E) Share-based payment reserve
The share-based payments reserve is used to recognise the fair value of shares issued but not vested and transfers to fund the 

acquisition of Share Trust shares, as described in Note 1(S)(ii).

24. Retained profits

Balance at beginning of the financial year

Net profit/(loss) for the financial year

Actuarial loss on defined benefit plans, net of tax
Tax benefits recognised directly in equity

Total available for appropriation

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

237,604

282,115

(741)
4,770

821,987

(380,050)

(5,093)
7,502

63,624

490,535

(722)

(245,175)

-
-

-
-

523,748

444,346

62,902

245,360

Dividends paid

6

(41,770)

(206,742)

(25,872)

(181,736)

Balance at end of the financial year

481,978

237,604

37,030

63,624

60
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   95

      
        
      
     
            
     
            
         
                 
                 
          
                 
                 
      
        
      
     
       
     
      
        
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

25. Non-controlling interest

Interest in:

   Contributed equity

   Reserves
   Retained profits

Balance at end of the financial year

RECONCILIATION

1,783

7,679
(251)

9,211

1,783

7,679
(17)

9,445

Balance at beginning of the financial year

9,445

11,001

Acquisition of controlled entities

Disposal of controlled entities

Share of profit/(loss) for the period

Distribution to non-controlling interest
Exchange differences

Balance at end of the financial year

-

-

262

(496)
-

9,211

234

(287)

(1,038)

(461)
(4)

9,445

26. Earnings per share

Basic earnings/(loss) per share 
After significant and non-recurring items less SPS dividend (net of tax) 

Diluted earnings/(loss) per share 
After significant and non-recurring items (net of tax) 

Earnings reconciliation - basic
Net profit/(loss) attributable to members of the Company 

Less Dividends on SPS (net of tax)

Basic earnings/(loss) after significant and non-recurring items less SPS dividend

-

-
-

-

-

-

-

-

-
-

-

-

-
-

-

-

-

-

-

-
-

-

Consolidated

Consolidated

 27 June 2010

 28 June 2009

¢ per share

¢ per share

11.5

(21.6)

11.0

(21.6)

Consolidated

Consolidated

 27 June 2010

 28 June 2009

$'000

$'000

282,115

(11,780)

(380,050)

(15,683)

270,335

(395,733)

Earnings reconciliation - diluted

Net profit/(loss) attributable to members of the Company 

282,115

(380,050)

61
96   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

          
                 
                 
          
                 
                 
            
             
                 
                 
          
                 
                 
        
                 
                 
                 
             
                 
                 
                 
            
                 
                 
             
         
                 
                 
            
            
                 
                 
                 
               
                 
                 
          
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Weighted average number of ordinary shares used in calculating basic EPS 
SPS 

Weighted average number of ordinary shares used in calculating diluted 
EPS 

27. Commitments

Consolidated

Consolidated

 27 June 2010

 28 June 2009

Number

Number

'000

'000

2,351,956
212,128

1,832,788
247,889

2,564,084

2,080,677

OPERATING LEASE COMMITMENTS - GROUP AS LESSEE
The Group has entered into commercial leases on office and warehouse premises, motor vehicles and office equipment. 

Future minimum rentals payable under non-cancellable operating leases as at the period end are as follows:

Within one year

Later than one year and not later than five years
Later than five years

Total operating lease commitments

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

43,238

129,939
313,970

44,019

132,345
332,860

487,147

509,224

$'000

74

-
-

74

$'000

147

74
-

221

The leases have varying terms, escalation clauses and renewal rights.  On renewal, the terms of the leases are renegotiated.

These non-cancellable leases have remaining terms of between five and twenty years.  All property leases include a clause to enable

upward revision of rental charge on an annual basis according to prevailing market conditions.

FINANCE LEASE COMMITMENTS - GROUP AS LESSEE
The Group has a finance lease for property, plant and machinery with a carrying amount of $31.3m (2009: $32.5m). The lease has an

average lease term of five years (2009: six years) and a weighted average interest rate of 13.4% (2009: 13.4%). Future minimum lease

payments under the finance lease together with the present value of the net minimum lease payments are as follows:

Within one year

Later than one year and not later than five years
Later than five years

Minimum lease payments
Less future finance charges

Total finance lease liability

Classified as:

Current interest bearing liabilities
Non-current interest bearing liabilities

Total finance lease liability

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

5,076

20,303
1,269

26,648
(4,644)

22,004

5,076

20,304
6,345

31,725
(6,387)

25,338

3,579
18,425

22,004

3,334
22,004

25,338

18(D)

-

-
-

-
-

-

-
-

-

-

-
-

-
-

-

-
-

-

62
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   97

   
      
      
   
        
               
             
      
                 
               
      
                 
                 
      
               
             
          
                 
                 
        
                 
                 
          
                 
                 
        
                 
                 
         
                 
                 
        
                 
                 
          
                 
                 
        
                 
                 
        
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

CONTINGENT RENTALS UNDER FINANCE LEASE
A component of the finance lease payments are contingent on movements in the consumer price index. At balance date, the contingent 

rent payable over the remaining lease term of 5 years is $23.4 million (2009: $25.5 million). 

CAPITAL COMMITMENTS
At 27 June 2010, the Group has commitments principally relating to the purchase of property, plant and equipment. Commitments 

contracted for at reporting date but not recognised as liabilities are as follows:

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$'000

$'000

$'000

$'000

7,772

12,645

-
-

-
-

7,772

12,645

-

-
-

-

-

-
-

-

Within one year

Later than one year and not later than five years
Later than five years

Total capital commitments

28. Contingencies

GUARANTEES
Under the terms of ASIC Class Order 98/1418 (as amended), the Company and certain controlled entities (refer Note 29), have 

guaranteed any deficiency of funds if any entity to the class order is wound-up. No such deficiency exists at balance date.

DEFAMATION
From time to time, entities in the Group are sued for defamation and similar matters in the ordinary course of business. 

At the date of this report, there were no legal actions against the consolidated entity, other than those recognised at Note 19, that are 

expected to result in a material impact.

63
98   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

        
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
        
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

29. Controlled entities

The following entities were controlled as at the end of the financial year:

Fairfax Media Limited

CONTROLLED ENTITIES
5AU Broadcasters Proprietary Limited

ACN 074 162 888 Pty Ltd (in Liq)

ACN 083 365 799 Pty Ltd (in Liq)

ACN 101 806 302 Pty Ltd

Agricultural Publishers Pty Limited

Associated Newspapers Ltd

Australian Property Monitors Pty Limited

Border Mail Printing Pty Ltd

Bridge Printing Office Pty Limited

Bundaberg Broadcasters Pty Ltd

Bundaberg Narrowcasters Pty Ltd

Canweb Printing Pty Limited 

Carpentaria Newspapers Pty Ltd

Central Districts Field Days Limited

Commerce Australia Pty Ltd

Communication Associates Limited 

Constellar Press & Printing Pty Limited 

Country Publishers Pty Ltd

CountryCars.com.au Pty Ltd

Creative House Publications Pty Ltd

Cudgegong Newspapers Pty Ltd

David Syme & Co Pty Limited

Debt Retrieval Agency Limited

Digital Radio Australia Pty Limited 

Esperance Holdings Pty Ltd (in Liq)

Examiner Properties Pty Ltd

F@rming Online Pty Ltd (in Liq)

Fairfax Business Media (South Asia) Pte Limited

Fairfax Business Media Pte Limited

Fairfax Business Media Sdn. Bhd.

Fairfax Business Publications (Hong Kong) Ltd 

Fairfax Community Network Limited

Fairfax Community Newspapers Pty Limited

Fairfax Corporation Pty Limited

Fairfax Digital Australia & New Zealand Pty Ltd

Fairfax Digital Limited

Fairfax EEC Limited 

Fairfax Group Finance New Zealand Limited 

Fairfax Media (UK) Limited

Fairfax Media Group Finance Pty Limited

Fairfax Media Management Pty Limited

Fairfax Media Publications Pty Limited

Notes

(a)

Country of

Incorporation

Australia

                     Ownership interest

2010

%

2009

%

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(c)

(a)

(c)

(a)

(a)

(a)

(a)

(c)

(a)

(a)

(a)

(a)

(a)

(c)

(a)

(a)

(a)

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

New Zealand

Australia

New Zealand

Australia

Australia

Australia

Australia

Australia

Australia

New Zealand

Australia

Australia

Australia

Australia

Singapore

Singapore

Malaysia

Hong Kong

Australia

Australia

Australia

Australia

Australia

United Kingdom

New Zealand

United Kingdom

Australia

Australia

Australia

100

100

100

100

100

100

100

100

100

100

100

-

100

100

75

100

-

100

100

60

100

100

100

100

100

100

100

100

100

100

-

100

100

100

100

100

-

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

75

100

100

100

100

60

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

64
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   99

             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
               
             
             
             
             
             
             
             
             
               
               
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

CONTROLLED ENTITIES
Fairfax New Zealand Finance Limited

Fairfax New Zealand Holdings Limited

Fairfax New Zealand Limited

Fairfax News Network Pty Limited

Fairfax Print Holdings Pty Limited

Fairfax Printers Pty Limited

Fairfax Radio Network Pty Limited

Fairfax Radio Syndication Pty Limited

Fairfax Regional Printers Pty Limited

Fantasports Australia Pty Ltd (in Liq)

Farm Progress Companies, Inc

Farm Progress Holding Co, Inc

Farm Progress Insurance Services, Inc

Financial Essentials Pty Ltd

Find a Babysitter Pty Limited

Go East Furniture Company Pty Ltd

Golden Mail Pty Limited

Harris and Company Pty Limited

Harris Enterprises Pty Ltd

Harris Print Pty Ltd

Harris Publications Pty Ltd (in Liq)

Hunter Distribution Network Pty Ltd

Illawarra Newspaper Holdings Pty Ltd

Indiana Prairie Farmer Insurance Services, Inc

InvestSMART Financial Services Pty Ltd

InvestSMART Limited 

J&R Graphics Pty Limited 

John Fairfax & Sons Ltd

John Fairfax (US) Limited

John Fairfax Limited

Lanson Investments Pty Ltd

Large Publications Pty Ltd

Leeton Newspapers Pty Ltd

Lime Digital Pty Limited

Macleay Valley Happynings Pty Ltd 

Mayas Pty Ltd

Mayas Unit Trust

Media Investments Pty Ltd

Melbourne Community Newspapers Pty Ltd (in Liq)

Merredin Advertiser Pty Ltd (in Liq)

Metropolis Media Pty Ltd 

Micosh Pty Ltd

Miller Publishing Co, Inc

Milton Ulladulla Publishing Co. Pty Ltd

Mistcue Pty Limited

Mountain Press Pty Ltd

NE Investments Pty Ltd 

Newcastle Newspapers Pty Ltd

65
100   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

Notes

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a) (b)

(a)

(a)

(a)

(a)

(a)

(a)

(c)

(c)

(a)

(a)

(a)

(c)

(a)

(a)

(c)

(a)

(c)

(a)

(c)

(a)

Country of

Incorporation

Australia

New Zealand

New Zealand

Australia

Australia

Australia

Australia

Australia

Australia

Australia

United States

United States

United States

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

United States

Australia

New Zealand

Australia

Australia

United States

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

United States

Australia

Australia

Australia

Australia

Australia

                     Ownership interest

2010

%

2009

%

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

66

100

100

100

100

100

100

100

100

-

-

100

100

100

100

-

100

100

-

100

100

100

100

100

-

100

100

60

65

88

-

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

-

100

66

100

100

100

100

100

100

100

100

100

100

100

100

100

100

79

100

100

100

100

100

100

100

100

100

100

100

60

65

88

100

100

             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
               
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
               
               
               
               
               
             
             
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Notes

Country of

Incorporation

                     Ownership interest

2010

%

2009

%

CONTROLLED ENTITIES
North Australian News Pty Ltd

Northern Newspapers Pty Ltd

NZ Rural Press Limited

Old Friends Limited

Online Services International Limited

Online Travel Limited

OSF Australia Pty Limited

Oxford Scientific Films Limited

Personal Investment Direct Access Pty Limited

Port Lincoln Times Pty Ltd

Port Stephens Publishers Pty Ltd

Port Stephens Publishers Trust

Pro-Ag Pty Ltd

Queensland Community Newspapers Pty Limited

Radio 1278 Melbourne Pty Limited

Radio 2UE Sydney Pty Ltd

Radio 3AW Melbourne Pty Limited

Radio 4BC Brisbane Pty Limited

Radio 4BH Brisbane Pty Limited

Radio 6PR Perth Pty Limited

Radio 96FM Perth Pty Limited

Red Rock Software Limited

Regional Press Australia Pty Limited

Regional Printers Pty Limited

Regional Publishers (Tasmania) Pty Ltd

Regional Publishers (Victoria) Pty Limited

Regional Publishers (Western Victoria) Pty Limited

Regional Publishers Pty Ltd

Riverina Newspapers (Griffith) Pty Ltd

RP Interactive Pty Ltd (in Liq)

RPL Technology Pty Limited 

RSVP.com.au Pty Limited

Rural Press (North Queensland) Pty Limited (in Liq)

Rural Press (USA) Limited

Rural Press Ltd

Rural Press Printing (Victoria) Pty Limited

Rural Press Printing Pty Limited

Rural Press Queensland Pty Ltd

Rural Press Regional Media (WA) Pty Limited

Rural Press Share Plan Pty Limited (in Liq)

Rural Press USA Inc

Rural Publishers Pty Limited

Southern Weekly Partnership

S.A. Regional Media Pty Limited

Satellite Interactive Marketing Pty Limited (in Liq)

Satellite Music Australia Pty Limited 

Snowy Mountains Publications Pty Ltd 

Stayz Limited

(a)

(a)

(c)

(a)

(a)

(c)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(c)

(a)

(a)

(a)

(a)

(a)

(a)

(c)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(c)

Australia

Australia

New Zealand

New Zealand

New Zealand

New Zealand

Australia

United Kingdom

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

New Zealand

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

United States

Australia

Australia

Australia

Australia

Australia

Australia

United States

Australia

Australia

Australia

Australia

Australia

Australia

New Zealand

100

100

100

100

100

-

100

100

100

100

100

100

-

100

100

100

100

100

100

100

100

-

100

100

100

100

100

100

100

100

-

100

100

100

100

100

100

100

100

100

100

100

51

100

100

100

-

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

50

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

51

100

100

100

100

100

66
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   101

             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
               
             
             
             
             
             
             
             
             
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Notes

Country of

Incorporation

                     Ownership interest

2010

%

2009

%

CONTROLLED ENTITIES
Stayz Pty Limited

Stock Journal Publishers Pty Ltd

Suzannenic Pty Limited

The Advocate Newspaper Proprietary Limited

The Age Company Ltd

The Age Print Company Pty Ltd

The Barossa News Pty Limited

The Border Morning Mail Limited

The Border News Partnership

The Examiner Newspaper Pty Ltd

The Federal Capital Press of Australia Pty Limited

The Independent News Pty Ltd

The Murrumbidgee Irrigator Pty Ltd

The Printing Press Pty Limited (in Liq)

The Queanbeyan Age Proprietary Limited 

TheVine.com.au Pty Ltd

The Wagga Daily Advertiser Pty Ltd

The Warrnambool Standard Pty Ltd

The Weather Company Pty Limited

Tofua Holdings Pty Ltd 

Trade Me Limited

Tricom Group Pty Ltd

Trade Me Travel Trustees Limited

West Australian Rural Media Pty Ltd

Western Australian Primary Industry Press Pty Ltd

Western Magazine Pty Ltd

Western Magazine Settlement Trust

Whyalla News Properties Pty Ltd

Winbourne Pty Limited

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(a)

(c)

(a)

(a)

(c)

(a)

(d)

(a)

(a)

(a)

(a)

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

New Zealand

Australia

New Zealand

Australia

Australia

Australia

Australia

Australia

Australia

100

100

100

100

100

100

100

100

63

100

100

100

100

100

-

70

100

100

75

-

100

100

100

100

100

75

75

100

100

100

100

100

100

100

100

100

100

63

100

100

100

100

100

100

70

100

100

75

100

100

100

100

100

100

75

75

100

100

(a) 

The Company and the controlled entities incorporated within Australia are party to Class Order 98/1418 (as amended) issued by 

the Australian Securities & Investment Commission. These entities have entered into a Deed of Cross Guarantee dated June

2007 (as varied from time to time) under which each entity guarantees the debts of the others. These companies represent a ‘Closed 

Group’ for the purposes of the Class Order and there are no other members of the ‘Extended Closed Group’. Under the Class Order,

these entities have been relieved from the requirements of the Corporations Act 2001 with regard to the preparation, audit and 

publication of accounts. 

Acquired on 1 December 2009.

These entities were liquidated or amalgamated and subsequently deregistered during the financial year.

This company was formerly called Vianet Trustee Limited.

(b) 

(c)

(d)

67
102   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
               
               
             
             
             
             
             
             
             
             
             
             
             
             
               
               
             
             
             
             
               
               
             
             
             
             
             
             
             
             
             
             
             
             
               
               
               
               
             
             
             
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

DEED OF CROSS GUARANTEE
Fairfax Media Limited and certain wholly-owned entities (the “Closed Group”) identified at (a) above are parties to a Deed of Cross 

Guarantee under ASIC Class Order 98/1418 (as amended). Pursuant to the requirements of that Class Order, a summarised 

consolidated income statement for the period ended 27 June 2010 and consolidated balance sheet as at 27 June 2010, comprising 

the members of the Closed Group after eliminating all transactions between members are set out below:

(A) BALANCE SHEET

Current assets
Cash and cash equivalents

Trade and other receivables 

Inventories

Derivative assets

Held to maturity investments

Assets held for sale
Income tax receivable

Total current assets

Non-current assets
Receivables

Investments accounted for using the equity method

Available for sale investments

Held to maturity investments

Intangible assets

Property, plant and equipment

Derivative assets

Deferred tax assets
Other financial assets

Total non-current assets

Total assets

Current liabilities
Payables

Interest bearing liabilities

Derivative liabilities

Provisions
Current tax liabilities

Total current liabilities

 27 June 2010

 28 June 2009

$'000

$'000

59,430

310,909

32,502

-

11,591

3,176
-

24,592

289,321

35,466

46

-

5,527
35,978

417,608

390,930

720,233

576,037

42,734

4,239

-

44,947

2,157

13,216

3,962,668

4,003,600

663,629

28,065

23,604
1,397,236

706,638

130,392

7,266
1,144,266

6,842,408

6,628,519

7,260,016

7,019,449

205,777

269,672

12,567

96,874
43,425

221,662

12,259

26,757

114,073
1,274

628,315

376,025

68
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   103

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Non-current liabilities
Interest bearing liabilities

Derivative liabilities

Provisions
Pension liabilities

Total non-current liabilities

Total liabilities

Net assets

Equity
Contributed equity

Reserves
Retained profits

Total equity

(B) INCOME STATEMENT

Total revenue 

Share of net profits/(losses) of associates and joint ventures

Expenses before finance costs
Finance costs

Net profit/(loss) from operations before income tax expense
Income tax expense

Net profit/(loss) from operations after income tax expense

 27 June 2010

 28 June 2009

$'000

$'000

1,194,713

1,427,075

85,093

45,864
4,779

47,729

47,040
2,154

1,330,449

1,523,998

1,958,764

1,900,023

5,301,252

5,119,426

4,942,677

4,928,122

(46,640)
405,215

(61,544)
252,848

5,301,252

5,119,426

1,901,430

1,968,112

1,709

(76)

(1,494,106)
(52,760)

(2,185,766)
(54,317)

356,273
(84,562)

(272,047)
(22,494)

271,711

(294,541)

30. Acquisition and disposal of controlled entities

(A) ACQUISITIONS 
The consolidated entity gained control over the following entities or business assets during the year:

Entity or business acquired

Find a Babysitter Pty Ltd

BookIt Ltd

Principal activity

Date of 

Acquisition

Online directory for child care providers

1 December 2009

Online booking provider

22 January 2010

Ownership

Interest

100%

(i)

(i)

The business assets of BookIt Limited were acquired.

For additional information refer to Note 31.

(B) DISPOSALS 
The consolidated entity did not dispose of any controlled entities during the year.

69
104   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

31. Business combinations

ACQUISITIONS DURING THE PERIOD
Acquisitions, none of which were individually significant to the consolidated entity, are listed in Note 30(A). 

The purchase allocation of these acquisitions has not been finalised and provisional accounting has been applied. The assets and

liabilities acquired were:

Recognised

on acquisition

$'000

Acquiree's

carrying amounts

$'000

Value of net assets acquired
Cash and cash receivables

Property, plant and equipment
Intangible assets

Total assets

Payables
Current tax liabilities

Total liabilities

Value of identifiable net assets

Goodwill arising on acquisition

Total identifiable net assets and goodwill

Consideration
  Purchase consideration - cash
  Deferred consideration

Total consideration

Net cash outflow on acquisition
  Net cash acquired with subsidiary
  Cash paid

Net cash outflow

26

19
-

45

13
11

24

21

-

21

26

7
717

750

98
16

114

636

4,289

4,925

4,280
645

4,925

26
(4,280)

(4,254)

70
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   105

               
               
                 
               
             
                 
             
               
               
               
               
               
             
               
             
               
          
                 
          
               
          
             
          
               
         
         
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

32. Employee benefits

(A) NUMBER OF EMPLOYEES
As at 27 June 2010 the consolidated entity employed 8,778 full-time employees (2009: 8,979) and 1,801 part-time and casual employees 

(2009: 1,828). This includes 2,164 (2009: 2,254) full-time employees and 378 (2009: 363) part-time and casual employees in 

New Zealand.

(B) EMPLOYEE SHARE PLANS
The Company had three employee share plans during the period.  The plans have been reopened with some changes after a suspension

now that the new tax rules for employee share plans have been finalised.  The terms of each plan are set out below:

1. Fairfax Exempt Employee Share Plan
This plan is open to all Australian employees with at least twelve months service with the consolidated entity in Australia, whose

adjusted taxable income is $180,000 per annum or less.  Under this Plan, participants may salary sacrifice up to $1,000 of pre tax 

salary per annum for the purchase of issued Fairfax shares at the market price on the open market of the ASX. The shares are 

purchased by an independent trustee company on predetermined dates.

2. Fairfax Deferred Employee Share Plan
This plan is open to all Australian employees with at least twelve months service with the consolidated entity in Australia.  Under

this Plan, participants may salary sacrifice a minimum of $1,000 and up to a maximum of $5,000 of salary per annum for the purchase of 

issued Fairfax shares at the market price on the open market of the ASX. The shares are  purchased by an independent trustee

company on predetermined dates.  Participants must nominate a 'lock' period of either 3, 5 or 7 years during which their shares must

remain in the plan, unless they leave the consolidated entity in Australia.

3. Long Term Incentive Scheme

2006 - 2007 Equity-based incentive schemes (EBIS)
Under the 2006-2007 EBIS, which applied for bonuses earned in the 2006 and 2007 financial years, one third of the annual bonus 

earned by senior executives reporting to the CEO was deferred. The deferred amount was remitted to the trustee of the Employee 

Share Plan to purchase shares on market and allocate the shares inside the Plan to the relevant executive. Each executive’s

allocated shares vest three years after the allocation date subject to ongoing employment requirements.

2008 and ongoing equity-based incentive scheme
The long term incentive plan is available to certain permanent full-time and part-time employees of the consolidated entity.

Under this plan, the cash value of a percentage of an eligible employee’s annual total fixed remuneration will be in the form of nominally

allocated Fairfax shares, which are beneficially held in a trust. The shares will vest if the eligible employee remains in employment

three years from the date the nominal shares are allocated and certain performance hurdles are satisfied. If the allocation does not 

vest at the end of year three, a re-test of the performance hurdles occurs in the fourth year. There are currently no cash settlement

alternatives. Dividends on the allocated shares during the vesting period are paid directly to the eligible employee and the Company

does not have any recourse to dividends paid. 

71
106   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

33. Remuneration of auditors

During the financial year the following amounts were paid or payable for services provided by the auditor of the Company and its

related parties:

Audit services 
Ernst & Young Australia 

Audit and review of financial reports

Affiliates of Ernst & Young Australia

Audit and review of financial reports

Total audit services

Other assurance services
Ernst & Young Australia 

Regulatory and contractually required audits

Other

Affiliates of Ernst & Young Australia

Regulatory and contractually required audits

Other

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

$ 

$ 

$ 

$ 

1,435,000

1,466,000

1,435,000

1,466,000

329,000

319,000

329,000

319,000

1,764,000

1,785,000

1,764,000

1,785,000

251,397

94,677

272,840

119,233

-

-

8,240

59,905

316,386

8,929

268,946

13,546

-

-

-

-

Total other assurance services

671,389

674,565

8,240

59,905

Total remuneration for assurance services

2,435,389

2,459,565

1,772,240

1,844,905

Non assurance services
Ernst & Young Australia 

Other services

Affiliates of Ernst & Young Australia

Other services

Total non assurance services

Total remuneration of auditors

-

582

14,132

10,765

14,132

11,347

-

-

-

582

-

582

2,449,521

2,470,912

1,772,240

1,845,487

72
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   107

   
      
   
      
        
      
          
      
   
                 
        
        
   
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

34. Director and executive disclosures
34. Director and executive disclosures

(A) EQUITY INSTRUMENT DISCLOSURES RELATING TO KEY MANAGEMENT PERSONNEL
(A) EQUITY INSTRUMENT DISCLOSURES RELATING TO KEY MANAGEMENT PERSONNEL

(i) Shareholdings
(i) Shareholdings

2010
2010

Directors
Directors
RC Corbett
RC Corbett

JB Fairfax
JB Fairfax

N Fairfax
N Fairfax

B McCarthy
B McCarthy

S McPhee
S McPhee

S Morgan
S Morgan

L Nicholls
L Nicholls

R Savage
R Savage

P Young
P Young

Key management personnel
Key management personnel
B Cassell
B Cassell
G Hambly
G Hambly

Total
Total

2009
2009

Directors
Directors
RJ Walker*
RJ Walker*

RC Corbett
RC Corbett

D Evans*
D Evans*

JB Fairfax
JB Fairfax

N Fairfax
N Fairfax

JM King*
JM King*

DE Kirk*
DE Kirk*

B McCarthy
B McCarthy

R Savage
R Savage

P Young
P Young

Key management personnel
Key management personnel
G Hambly
G Hambly

J Matthews
J Matthews

J Withers*
J Withers*

S Narayan**
S Narayan**
B Cassell**
B Cassell**

Total
Total

Balance
Balance

Net change
Net change

Balance Post year-end
Balance Post year-end

Post year-end
Post year-end

Post year-end
Post year-end

28 June 2009
28 June 2009

Other
Other

 27 June 2010
 27 June 2010

acquisitions
acquisitions

disposals
disposals

balance
balance

99,206
99,206

235,426,781
235,426,781

3,892,481
3,892,481

1,664,043
1,664,043

-
-

-
-

-
-

47,899
47,899

131,747
131,747

-
-

-
-

-
-

(463,581)
(463,581)

-
-

-
-

-
-

-
-

(630)
(630)

99,206
99,206

235,426,781
235,426,781

3,892,481
3,892,481

1,200,462
1,200,462

-
-

-
-

-
-

47,899
47,899

131,117
131,117

1,061,014
1,061,014
178,581
178,581

-
-
-
-

1,061,014
1,061,014
178,581
178,581

242,501,752
242,501,752

(464,211)
(464,211)

242,037,541
242,037,541

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-
-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-
-
-

-
-

99,206
99,206

235,426,781
235,426,781

3,892,481
3,892,481

1,200,462
1,200,462

-
-

-
-

-
-

47,899
47,899

131,117
131,117

1,061,014
1,061,014
178,581
178,581

242,037,541
242,037,541

Balance
Balance

Net change
Net change

Balance Post year-end
Balance Post year-end

Post year-end
Post year-end

Post year-end
Post year-end

29 June 2008
29 June 2008

Other
Other

28 June 2009
28 June 2009

acquisitions
acquisitions

disposals
disposals

balance
balance

1,035,251
1,035,251

40,091
40,091

52,448
52,448

972,948
972,948

59,115
59,115

109,934
109,934

2,008,199
2,008,199

99,206
99,206

162,382
162,382

216,482,782
216,482,782

18,943,999
18,943,999

235,426,781
235,426,781

2,412,351
2,412,351

1,480,130
1,480,130

3,892,481
3,892,481

46,068
46,068

371,280
371,280

1,463,027
1,463,027

19,996
19,996

25,183
25,183

21,135
21,135

(371,280)
(371,280)

201,016
201,016

27,903
27,903

106,564
106,564

133,772
133,772

-
-

3,296
3,296

57,888
57,888
775,847
775,847

44,809
44,809

46,667
46,667

-
-

94,042
94,042
285,167
285,167

67,203
67,203

-
-

1,664,043
1,664,043

47,899
47,899

131,747
131,747

178,581
178,581

46,667
46,667

3,296
3,296

151,930
151,930
1,061,014
1,061,014

222,919,280
222,919,280

22,022,149
22,022,149

244,941,429
244,941,429

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-
-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-
-
-

-
-

2,008,199
2,008,199

99,206
99,206

162,382
162,382

235,426,781
235,426,781

3,892,481
3,892,481

67,203
67,203

-
-

1,664,043
1,664,043

47,899
47,899

131,747
131,747

178,581
178,581

46,667
46,667

3,296
3,296

151,930
151,930
1,061,014
1,061,014

244,941,429
244,941,429

*
*

In the case of retired directors, the closing balance represents the number of shares at the date the director retired from the Board. For  
In the case of retired directors, the closing balance represents the number of shares at the date the director retired from the Board. For  

KMP, the closing balance represents the number of shares at the date of resignation.
KMP, the closing balance represents the number of shares at the date of resignation.

** B Cassell replaced S Narayan as Chief Financial Officer in May 2009.
** B Cassell replaced S Narayan as Chief Financial Officer in May 2009.
73
73
108   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

                    
                 
                     
                    
                 
                     
                    
                 
                     
       
                 
                     
                      
                    
                      
                 
                     
                       
                      
                    
                      
                 
                     
                       
                      
                    
                      
                 
                     
                       
                    
                 
                     
              
                 
                     
                    
                 
                     
                    
                 
                     
       
                 
                     
        
                 
                     
          
                 
                     
        
                 
                     
                 
                     
                 
                     
          
                 
                     
       
                      
                 
                     
                       
        
                 
                     
          
                 
                     
        
                 
                     
          
                 
                     
                      
          
                 
                     
               
                    
                 
                     
                
          
                 
                     
        
                 
                     
                 
                     
                    
                 
                     
                    
                 
                     
                    
                 
                     
       
                 
                     
                      
                    
                      
                 
                     
                       
                      
                    
                      
                 
                     
                       
                      
                    
                      
                 
                     
                       
                    
                 
                     
              
                 
                     
                    
                 
                     
                    
                 
                     
       
                 
                     
        
                 
                     
          
                 
                     
        
                 
                     
                 
                     
                 
                     
          
                 
                     
       
                      
                 
                     
                       
        
                 
                     
          
                 
                     
        
                 
                     
          
                 
                     
                      
          
                 
                     
               
                    
                 
                     
                
          
                 
                     
        
                 
                     
                 
                     
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Stapled Preference Shares (SPS)
SPS held, acquired or disposed of in the financial year ended 27 June 2010 by directors or key management personnel have 

been disclosed in the table above.

(B) RIGHTS OVER SHARE HOLDINGS OF DIRECTORS AND KEY MANAGEMENT PERSONNEL
Details of equity-based incentive schemes are included in section 5.2 of the remuneration report.

Directors
B McCarthy

Key management personnel
B Cassell
G Hambly

Total

Directors
DE Kirk*

B McCarthy

Key management personnel
G Hambly

J Matthews

J Withers*

S Narayan*
B Cassell**

Total

Opening Balance

Granted as

Net change

Closing Balance

28 June 2009

remuneration

Other ***

 27 June 2010

694,479

255,920

209,040
214,072

75,752
56,488

1,117,591

388,160

-

-
-

-

950,399

284,792
270,560

1,505,751

Opening Balance

Granted as

Net change

Closing Balance

29 June 2008

remuneration

Other ***

28 June 2009

739,511

292,299

857,489

402,180

(1,403,326)

-

139,512

107,648

-

256,848
87,983

110,969

126,101

-

269,016
121,057

(36,409)

-

-

(486,340)
-

193,674

694,479

214,072

233,749

-

39,524
209,040

1,623,801

1,886,812

(1,926,075)

1,584,538

* The closing balance represents the number of shares at the date of departure following resignation. For KMP, closing balance represents 

the number of shares at the date of resignation.

** B Cassell replaced S Narayan as Chief Financial Officer in May 2009.

*** Net change movements include forfeitures.

(C) LOANS TO KEY MANAGEMENT PERSONNEL

(i) Aggregates for key management personnel
There were no loans made to directors of Fairfax Media Limited or to other key management personnel of the Group, including their 

personally related parties, during the financial period ended 27 June 2010 (2009: nil).

(ii) Individuals with loans above $100,000 during the financial year
There are no outstanding loans above $100,000 for the financial years ended 27 June 2010 and 28 June 2009.

74
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   109

           
      
                     
           
        
                     
           
        
                     
        
      
                     
           
      
     
           
      
                     
           
      
          
           
      
                     
                      
                 
                     
                       
           
      
        
             
      
                     
        
   
     
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

35. Related party transactions 
35. Related party transactions 

(A) ULTIMATE PARENT
(A) ULTIMATE PARENT
Fairfax Media Limited is the ultimate parent company.
Fairfax Media Limited is the ultimate parent company.

(B) CONTROLLED ENTITIES
(B) CONTROLLED ENTITIES
Interests in controlled entities are set out in Note 29.
Interests in controlled entities are set out in Note 29.

(C) KEY MANAGEMENT PERSONNEL
(C) KEY MANAGEMENT PERSONNEL
A number of directors of Fairfax Media Limited also hold directorships with other corporations which provide and receive goods or
A number of directors of Fairfax Media Limited also hold directorships with other corporations which provide and receive goods or
services to and from the Fairfax Group in the ordinary course of business on normal terms and conditions. None of these directors
services to and from the Fairfax Group in the ordinary course of business on normal terms and conditions. None of these directors
derive any direct personal benefit from the transactions between the Fairfax Group and these corporations.
derive any direct personal benefit from the transactions between the Fairfax Group and these corporations.

Transactions were entered into during the financial year with the directors of Fairfax Media Limited and its controlled entities or with 
Transactions were entered into during the financial year with the directors of Fairfax Media Limited and its controlled entities or with 
director-related entities, which:
director-related entities, which:
• occurred within a normal employee, customer or supplier relationship on terms and conditions no more favourable than those 
• occurred within a normal employee, customer or supplier relationship on terms and conditions no more favourable than those 
which it is reasonable to expect would have been adopted if dealing with the director or director-related entity at arm’s length
which it is reasonable to expect would have been adopted if dealing with the director or director-related entity at arm’s length
in the same circumstances;
in the same circumstances;

• do not have the potential to adversely affect decisions about the allocation of scarce resources or discharge the responsibility 
• do not have the potential to adversely affect decisions about the allocation of scarce resources or discharge the responsibility 

of the directors; or
of the directors; or

• are minor or domestic in nature.
• are minor or domestic in nature.

(D) TRANSACTIONS WITH RELATED PARTIES AND DIRECTOR-RELATED ENTITIES
(D) TRANSACTIONS WITH RELATED PARTIES AND DIRECTOR-RELATED ENTITIES
The following transactions occurred with related parties and director-related entities on normal market terms and conditions:
The following transactions occurred with related parties and director-related entities on normal market terms and conditions:

Sales to
Sales to

Purchases
Purchases

Amount owed
Amount owed

Amount owed
Amount owed

from related
from related

by related
by related

to related
to related

related
related

parties
parties
$'000
$'000

parties
parties
$'000
$'000

parties
parties
$'000
$'000

Consolidated
Consolidated
27 June 2010
27 June 2010
28 June 2009
28 June 2009

Company
Company
27 June 2010
27 June 2010
28 June 2009
28 June 2009

4,507
4,507
4,986
4,986

19,556
19,556
17,876
17,876

2,539
2,539
2,606
2,606

-
-
-
-

-
-
-
-

-
-
-
-

Fairfax Media Limited has undertaken transactions with its controlled entities during the year including the issue and receipt of loans
Fairfax Media Limited has undertaken transactions with its controlled entities during the year including the issue and receipt of loans
and management fees. On consolidation, all such transactions have been eliminated in full. 
and management fees. On consolidation, all such transactions have been eliminated in full. 

75
75
110   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

parties
parties
$'000
$'000

104
104
458
458

-
-
-
-

          
        
          
          
        
          
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

36. Notes to the cash flow statements

(A) RECONCILIATION OF NET PROFIT/(LOSS) AFTER INCOME TAX

EXPENSE TO NET CASH INFLOW FROM OPERATING ACTIVITIES

Consolidated

Consolidated

Company

Company

 27 June 2010

 28 June 2009

 27 June 2010

 28 June 2009

Note

$'000

$'000

$'000

$'000

282,377

(381,088)

(722)

(245,175)

Net profit/(loss) for the financial year

Non-cash items
Depreciation and amortisation

3(B)

113,623

Impairment of property, plant and equipment, intangibles and investments

Amortisation of borrowing costs

Share of profits of associates and joint ventures 

not received as dividends or distributions

Straight-line rent adjustment

Net loss on disposal of property, plant and equipment

Net (gain)/loss on disposal of investments and other assets

Fair value adjustment to derivatives

Gain on repurchase of medium term notes

Net foreign currency loss

Share-based payment expense

Non-cash superannuation expense

Changes in operating assets and liabilities, 

net of effects from acquisitions

(Increase)/decrease in trade receivables

Decrease in other receivables

Decrease in inventories

Decrease in other assets

Decrease in payables

(Decrease)/increase in provisions
Increase/(decrease) in tax balances

6,436

4,422

491

1,290

1,732

(322)

(2,360)

-

843

3,297

1,136

(45,410)

76

1,584

-

(9,826)

(16,760)
106,990

117,556

569,091

3,917

1,325

1,658

264

5,224

(1,071)

(5,167)

3,173

2,237

982

84,261

16,396

1,643

2,307

(3,073)

5,451
(40,189)

3,439

-

-

-

-

18

-

-

-

-

3,297

-

-

3,808

-

-

(517)

(298)
11,383

7,363

214,000

-

-

-

6

5,533

-

-

-

2,237

-

(14)

2,446

-

-

(978)

(485)
(17,272)

Net cash inflow/(outflow) from operating activities

449,619

384,897

20,408

(32,339)

(B) RECONCILIATION OF CASH AND CASH EQUIVALENTS
Reconciliation of cash at end of the financial year (as shown in the Statement of Cash Flow) to the related items in the financial 

statements is as follows:

Cash on hand and at bank

Total cash at end of the financial year

117,872

117,872

69,124

69,124

1,680

1,680

1,680

1,680

(C) NON-CASH INVESTING AND FINANCING ACTIVITIES
Dividends satisfied by the issue of shares under the dividend reinvestment plan are shown in Note 22(A).

76
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   111

     
            
     
      
          
          
      
                 
      
          
                 
                 
             
          
                 
                 
          
                 
                 
             
               
                 
            
          
                 
          
         
                 
                 
                 
         
                 
                 
             
          
                 
                 
          
          
          
             
                 
                 
        
                 
             
               
        
          
          
          
                 
                 
                 
          
                 
                 
         
            
            
          
            
            
       
        
       
      
        
       
        
          
          
        
          
          
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

37. Financial and capital risk management

Financial risk management
The Group's principal financial instruments, other than derivatives, comprise cash, short term deposits, bills of exchange, bank loans

and capital markets issues. The main purpose of these financial instruments is to manage liquidity and to raise finance for the Group's 

operations. The Group has various other financial instruments, such as trade and other receivables and trade and other payables,

which arise directly from its operations.

The Group uses derivatives in accordance with Board approved policies to reduce the Group's exposure to fluctuations in interest

rates and foreign exchange rates. These derivatives create an obligation or right that effectively transfers one or more of the risks

associated with an underlying financial instrument, asset or obligation. Derivative instruments that the Group uses to hedge risks such

as interest rate and foreign currency movements include:

•

•

•

•

•

cross currency swaps;

interest rate swaps;

forward foreign currency contracts;

forward rate agreements; and

interest rate option contracts.

The Group's risk management activities for interest rate and foreign exchange exposures are carried out centrally by Fairfax Media 

Group Treasury department. The Group Treasury department operates under policies as approved by the Board. The Group Treasury 

department operates in co-operation with the Group's operating units so as to maximise the benefits associated with centralised

management of Group risk factors.

Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as going concerns while maximising the 

return to shareholders through the optimisation of net debt and total equity balances.

The capital structure of Group entities is monitored using net debt to EBITDA (earnings before interest, tax, depreciation and 

amortisation) ratio. The ratio is calculated as net debt divided by underlying EBITDA. Net debt is calculated as total interest bearing

liabilities less cash and cash equivalents. Where interest bearing liabilities are denominated in a currency other than the Australian dollar

functional currency, and the liability is hedged into an Australian dollar obligation, the liability is measured for financial covenant purposes

as the hedged Australian dollar amount.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return equity

to shareholders, issue new shares or sell assets to reduce debt. The Group continuously reviews the capital structure to ensure:

•

•

•

sufficient finance for the business is maintained at a reasonable cost;

sufficient funds are available for the business to implement its capital expenditure and business acquisition strategies;

distributions to shareholders are maintained at a payout ratio of approximately 20% of net profit; and

• where excess funds arise with respect to the funds required to enact the Group's business strategies, consideration is given to

possible returns of equity to shareholders.

The Group's financial strategy is to maintain the net debt to underlying EBITDA ratio at a level consistent with an investment grade 

rating. In May 2009, the Group's S&P credit rating was reduced from BBB- to BB+. Notwithstanding this restatement, the Group's target 

credit rating remains investment grade. 

77
112   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

The net debt to EBITDA ratio for the Group at 27 June 2010 and 28 June 2009 is as follows:

Net debt for financial covenant purposes
EBITDA *

Net debt to EBITDA ratio

Note

18

Consolidated

Consolidated

2010

$'000

2009

$'000

1,435,002
644,586

1,782,348
610,226

2.23

2.92

* For the purposes of the debt to EBITDA ratio, underlying EBITDA is adjusted for specific items of a non-recurring nature and excludes

any unrealised profit or (loss) arising from mark to market revaluations of financial instruments. In respect of the first 12 month

period after the acquisition of any acquired business, EBITDA will include acquired EBITDA in respect of the acquired business for

any period not covered in the consolidated EBITDA of the Group. 

Risk factors
The key financial risk factors that arise from the Group's activities, including the Group's policies for managing these risks are

outlined below.

Market risk is the risk that the fair value or future cash flows of the Group's financial instruments will fluctuate because of changes

in market prices. The market risk factors to which the Group is exposed to are discussed in further detail below.

(A) INTEREST RATE RISK
Interest rate risk refers to the risks that the value of a financial instrument or future cash flows associated with the instrument will 

fluctuate due to movements in market interest rates.

Interest rate risk arises from interest bearing financial assets and liabilities that the Group utilises. Non-derivative interest bearing assets

are predominantly short term liquid assets. Long term debt issued at fixed rates exposes the Group to fair value interest rate risk. 

The Group's borrowings which have a variable interest rate attached give rise to cash flow interest rate risk.

The Group's risk management policy for interest rate risk seeks to reduce the effects of interest rate movements on its asset and

liability portfolio through management of the exposures.

The Group maintains a mix of foreign and local currency fixed rate and variable rate debt, as well as a mix of long term debt versus

short term debt. The Group primarily enters into interest rate swap, interest rate option and cross currency swap agreements to manage 

these risks. The Group designates which of its financial assets and financial liabilities are exposed to a fair value or cash flow interest

rate risk, such as financial assets and liabilities with a fixed interest rate or financial assets and financial liabilities with a floating interest

rate that is reset as market rates change.

The Group hedges the currency risk on all foreign currency borrowings by entering into cross currency swaps, which have the 

economic effect of converting foreign currency borrowings to local currency borrowings. Over the counter derivative contracts are

carried at fair value, which are estimated using valuation techniques based wherever possible on assumptions supported by observable 

market prices or rates prevailing at the balance sheet date. For other financial instruments for which quoted prices in an active market 

are available, fair value is determined directly from those quoted market prices.

Refer to Note 15 for further details of the Group's derivative financial instruments and details of hedging activities.

78
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   113

   
      
      
            
            
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

At balance date, the Group had the following mix of financial assets and financial liabilities exposed to interest rate risks:

Floating

rate

$'000

117,872

-

-

11,591

-
28,970

158,433

Fixed

rate

$'000

-

-

-

-

-
15,382

15,382

Non-

interest

bearing

$'000

-

379,099

4,239

-

2,575
-

Total

$'000

117,872

379,099

4,239

11,591

2,575
44,352

385,913

559,728

-

-

276,580

276,580

181,782

28,574

-

-

22,004

232,360
56,277

15,058

569,388

494,068

167,587

-

1,246,101
41,383

-

-

-

-

-

-
-

196,840

597,962

494,068

167,587

22,004

1,478,461
97,660

288,637

1,287,484

276,580

1,852,701

Consolidated

As at 27 June 2010

Financial assets
Cash and cash equivalents

Trade and other receivables

Available for sale investments

Held to maturity investments

Other financial assets
Derivatives

Total financial assets

Financial liabilities
Payables

Interest bearing liabilities:

Bank borrowings and loans

Senior notes

Eurobonds

Medium term notes

Finance lease liability

Total interest bearing liabilities
Derivatives

Total financial liabilities

79
114   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
                 
                 
      
                 
                 
      
      
                 
                 
          
          
        
                 
                 
        
                 
                 
          
          
        
        
                 
        
      
        
      
      
                 
                 
      
      
      
        
                 
      
        
      
                 
      
                 
      
                 
      
                 
      
                 
      
        
                 
                 
        
      
   
                 
        
        
                 
        
      
   
      
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

As at 28 June 2009

Financial assets
Cash and cash equivalents

Trade and other receivables

Available for sale investments

Held to maturity investments

Other financial assets
Derivatives

Total financial assets

Financial liabilities
Payables
Interest bearing liabilities:

Bank borrowings and loans

Senior notes

Eurobonds

Medium term notes

Finance lease liability

Redeemable preference shares (RPS)

Total interest bearing liabilities
Derivatives

Total financial liabilities

Company

As at 27 June 2010

Financial assets
Cash and cash equivalents
Trade and other receivables

Total financial assets

Financial liabilities
Payables

Total financial liabilities

Floating

rate

$'000

69,124

-

-

13,216

-
47,873

130,213

Fixed

rate

$'000

-

-

-

-

-
104,869

104,869

Non-

interest

bearing

$'000

Total

$'000

-

69,124

346,946

346,946

2,157

-

1,175
-

350,278

2,157

13,216

1,175
152,742

585,360

-

-

300,479

300,479

301,171

30,976

-

-

25,338

20,389

607,395

607,537

167,481

-

-

147,978

357,485
18,125

1,550,780
55,612

-

-

-

-

-

-

-
-

321,560

638,371

607,537

167,481

25,338

147,978

1,908,265
73,737

375,610

1,606,392

300,479

2,282,481

Floating

rate

$'000

1,680
-

1,680

-

-

Fixed

rate

$'000

Non-

interest

bearing

$'000

Total

$'000

-
398,566

-
1,673,414

1,680
2,071,980

398,566

1,673,414

2,073,660

-

-

14,843

14,843

14,843

14,843

80
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   115

        
                 
                 
        
                 
                 
      
      
                 
                 
          
          
        
                 
                 
        
                 
                 
          
          
        
      
                 
      
      
      
      
      
                 
                 
      
      
      
        
                 
      
        
      
                 
      
                 
      
                 
      
                 
      
                 
      
        
                 
                 
        
                 
      
                 
      
      
   
                 
        
        
                 
        
      
   
      
          
                 
                 
          
                 
      
   
          
      
   
                 
                 
        
        
                 
                 
        
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Company

As at 28 June 2009

Financial assets
Cash and cash equivalents
Trade and other receivables

Total financial assets

Financial liabilities
Payables

Total financial liabilities

Floating

rate

$'000

1,680
-

1,680

-

-

Fixed

rate

$'000

Non-

interest

bearing

$'000

Total

$'000

-
398,566

-
1,651,577

1,680
2,050,143

398,566

1,651,577

2,051,823

-

-

14,946

14,946

14,946

14,946

Sensitivity analysis
The table below shows the effect on net profit and equity after income tax if interest rates at balance date had been 30% higher or

lower with all other variables held constant, taking into account all underlying exposures and related hedges. Concurrent movements

in interest rates and parallel shifts in the yield curves are assumed.

A sensitivity of 30% (2009: 30%) has been selected as this is considered reasonable given the current level of both short term and long

term Australian interest rates. A 30% sensitivity would move short term interest rates at 27 June 2010 from around 4.96% to 6.45%

representing a 149 basis point shift (2009: 97 basis point shift).

In 2010, 84% (2009: 86%) of the Group's debt, taking into account all underlying exposures and related hedges was denominated in

Australian Dollars; therefore, only the movement in Australian interest rates is used in this sensitivity analysis. 

Based on the sensitivity analysis, if interest rates were 30% higher, net profit would be impacted by the interest expense being higher

on the Group's net floating rate Australian Dollar positions during the year.

Consolidated
If interest rates were 30% higher with all other variables

held constant - increase/(decrease)

Impact on post-tax profit

Impact on equity

2010

$'000

2009

$'000

2010

$'000

2009

$'000

(3,969)

(6,397)

2,906

1,554

If interest rates were 30% lower with all other variables

3,969

6,397

(3,262)

(1,307)

held constant - increase/(decrease)

81
116   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

          
                 
                 
          
                 
      
   
          
      
   
                 
                 
        
        
                 
                 
        
        
         
          
          
          
         
         
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(B) FOREIGN CURRENCY RISK
Foreign currency risk refers to the risk that the value or the cash flows arising from a financial commitment, or recognised asset or 

liability will fluctuate due to changes in foreign currency rates. The Group's foreign currency exchange risk arises primarily from:

•

•

borrowings denominated in foreign currency; and

firm commitments and/or highly probable forecast transactions for receipts and payments settled in foreign currencies and prices

dependent on foreign currencies respectively.

The Group is exposed to foreign exchange risk from various currency exposures, primarily with respect to:

• United States Dollars;

• New Zealand Dollars;

• Euro;

• British Pounds Sterling;

• Swiss Francs;

• Singapore Dollars; and

• Malaysian Ringgit.

Forward foreign exchange contracts are used to hedge the Group's known non-debt related foreign currency risks. These contracts

generally have maturities of less than twelve months after the balance sheet date and consequently the net fair value of the gains and 

losses on these contracts will be transferred from the cash flow hedging reserve to the income statement at various dates during this 

period when the underlying exposure impacts earnings. The derivative contracts are carried at fair value, being the market value as 

quoted in an active market.

The Group's risk management policy for foreign exchange is to only hedge known or highly probable future transactions. The policy

only permits hedging of the Group's underlying foreign exchange exposures. 

Benefits or costs arising from currency hedges for revenue and expense transactions that are designated and documented in a hedge

relationship are brought to account in the income statement over the lives of the hedge transactions depending on the effectiveness

testing outcomes and when the underlying exposure impacts earnings. For transactions entered into that hedge specific capital or

borrowing commitments, any cost or benefit resulting from the hedge forms part of the initial asset or liability carrying value.

When entered into, the Group formally designates and documents the financial instrument as a hedge of the underlying exposure, as 

well as the risk management objectives and strategies for undertaking the hedge transactions. The Group formally assesses both at

the inception and at least semi-annually thereafter, whether the financial instruments that are used in hedging transactions are effective at

offsetting changes in either the fair value or cash flows of the related underlying exposure. Because of the high degree of effectiveness

between the hedging instrument and the underlying exposure being hedged, fluctuations in the value of the derivative instruments are

generally offset by changes in the fair values or cash flows of the underlying exposures being hedged. Any ineffective portion of a

financial instrument's change in fair value is immediately recognised in the income statement and this is mainly attributable to financial 

instruments in a fair value hedge relationship. Derivatives entered into and not documented in a hedge relationship are revalued with

the changes in fair value recognised in the income statement. All of the Group's derivatives are straight forward over-the-counter

instruments with liquid markets.

Refer to Note 15 for further details of the Group's derivative financial instruments and details of hedging activities.

Sensitivity analysis
The tables below show the effect on net profit and equity after income tax as at balance date from a 15% weaker/stronger base

currency movement in exchange rates at that date on a total derivative portfolio with all other variables held constant.

A sensitivity of 15% has been selected as this is considered reasonable given the current level of exchange rates and the volatility

observed both on a historical basis and market expectations for potential future movement. The Group's foreign currency risk from the

Group's long term borrowings denominated in foreign currencies has no significant impact on profit from foreign currency movements

as they are effectively hedged.

82
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   117

NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(a) AUD / NZD
Comparing the Australian Dollar exchange rate against the New Zealand Dollar, a 15% weaker Australian Dollar would result in an

exchange rate of 1.0392 and a 15% stronger Australian Dollar in an exchange rate of 1.4060 based on the year end rate of 1.2226.

This range is considered reasonable given over the last five years, the Australian Dollar exchange rate against the New Zealand Dollar

has traded in the range of 1.04 to 1.32.

Consolidated
If the AUD exchange rate was 15% weaker against the NZD with all other 

variables held constant - increase/(decrease)

Impact on post-tax profit

(hedging reserves) *

Impact on equity

2010

$'000

2009

$'000

2010

$'000

2009

$'000

4,497

5,457

(30,927)

(21,838)

If the AUD exchange rate was 15% stronger against the NZD with all other 

(3,862)

(2,460)

22,859

20,496

variables held constant - increase/(decrease)

* Hedging reserves includes both the cash flow hedge reserve and net investment hedge reserve

(b) AUD / USD
Comparing the Australian Dollar exchange rate against the United States Dollar, a 15% weaker Australian Dollar would result in an

exchange rate of 0.7424 and a 15% stronger Australian Dollar in an exchange rate of 1.0044 based on the year end rate of 0.8734.

This range is considered reasonable given over the last five years, the Australian Dollar exchange rate against the United States Dollar

has traded in the range of 0.61 to 0.98.

Consolidated
If the AUD exchange rate was 15% weaker against the USD with all other 

variables held constant - increase/(decrease)

Impact on equity

Impact on post-tax profit

(cash flow hedge reserve)

2010

$'000

2009

$'000

2010

$'000

2009

$'000

(32)

(499)

3,067

2,710

If the AUD exchange rate was 15% stronger against the USD with all other 

(1,313)

322

(1,896)

(2,224)

variables held constant - increase/(decrease)

(c) AUD / EUR
Comparing the Australian Dollar exchange rate against the Euro, a 15% weaker Australian Dollar would result in an exchange rate

of 0.5999 and a 15% stronger Australian Dollar in an exchange rate of 0.8117 based on the year end rate of 0.7058. This range is

considered reasonable given over the last five years, the Australian Dollar exchange rate against the Euro has traded in the range of 

0.47 to 0.72.

Consolidated
If the AUD exchange rate was 15% weaker against the Euro with all other 

variables held constant - increase/(decrease)

Impact on equity

Impact on post-tax profit

(cash flow hedge reserve)

2010

$'000

2009

$'000

2010

$'000

2009

$'000

3,348

-

(1,163)

2,304

If the AUD exchange rate was 15% stronger against the Euro with all other 

3,338

(2,200)

(4,228)

(72)

variables held constant - increase/(decrease)

83
118   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

          
       
       
         
        
        
             
            
          
          
             
         
         
                 
         
          
         
         
             
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(d) NZD / EUR
Comparing the New Zealand Dollar exchange rate against the Euro, a 15% weaker New Zealand Dollar would result in an exchange rate

of 0.4900 and a 15% stronger New Zealand Dollar in an exchange rate of 0.6630 based on the year end rate of 0.5765. This range is

considered reasonable given over the last five years, the New Zealand Dollar exchange rate against the Euro has traded in the range of 

0.39 to 0.62.

Impact on post-tax profit

(cash flow hedge reserve)

Impact on equity

2010

$'000

2009

$'000

2010

$'000

-

-

-

-

-

-

2009

$'000

330

(268)

Consolidated
If the NZD exchange rate was 15% weaker against the Euro with all other 

variables held constant - increase/(decrease)

If the NZD exchange rate was 15% stronger against the Euro with all other 

variables held constant - increase/(decrease)

*

Amounts disclosed in Australian Dollar terms

The Company is not exposed to any foreign currency risks on borrowings.

(C) CREDIT RISK
Credit risk is the risk that a contracting entity will not complete its obligations under a financial instrument and cause the Group to make

a financial loss. The Group has exposure to credit risk on all financial assets included in the Group's balance sheet. To help manage

this risk, the Group:

•

has a policy for establishing credit limits for the entities it deals with;

• may require collateral where appropriate; and

• manages exposures to individual entities it either transacts with or enters into derivative contracts with (through a system of

credit limits).

The Group is exposed to credit risk on financial instruments and derivatives. For credit purposes, there is only a credit risk where the

contracting entity is liable to pay the Group in the event of a closeout. The Group has policies that limit the amount of credit exposure to

any financial institution. Derivative counterparties and cash transactions are limited to financial institutions that meet minimum credit  

rating criteria in accordance with the Group's policy requirements. At 27 June 2010 counterparty credit risk was limited to financial 

institutions with credit ratings ranging from A- to AA.

The Group's credit risk is mainly concentrated across a number of customers and financial institutions. The Group does not have any

significant credit risk exposure to a single or group of customers or individual institutions.

Financial assets are considered impaired where there is objective evidence that the Group will not be able to collect all amounts due

according to the original trade and other receivable terms. Factors considered when determining if an impairment exists include ageing

and timing of expected receipts and the credit worthiness of counterparties. A provision for doubtful debts is created for the difference

between the assets carrying value and the present value of estimated future cash flows. The Group's trading terms do not generally 

include the requirement for customers to provide collateral as security for financial assets.

Refer to Note 7 for an ageing analysis of trade receivables and the movement in the provision for doubtful debts. All other financial

assets are not impaired and are not past due. Based on the credit history of these classes, it is expected that these amounts will be

received when due.

84
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   119

                 
                 
                 
             
                 
                 
                 
            
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(D) LIQUIDITY RISK
Liquidity risk is the risk that the Group cannot meet its financial commitments as and when they fall due.

To help reduce this risk the Group:

•

•

•

has a liquidity policy which targets a minimum level of committed facilities and cash relative to EBITDA;

has readily accessible funding arrangements in place; and

staggers maturities of financial instruments.

Refer to Note 18(B) for details of the Group's unused credit facilities at 27 June 2010.  

The contractual maturity of the Group's fixed and floating rate derivatives, other financial assets and other financial liabilities are shown 

in the tables below. The amounts represent the future undiscounted principal and interest cash flows and therefore may not equate

to the values disclosed in the balance sheet.

As at 27 June 2010

Financial liabilities*
Payables

Bank borrowings and loans

Notes and bonds

Finance lease liability

Derivatives - inflows*
Cross currency swaps - foreign leg (fixed)**

Consolidated

    Company

(Nominal cash flows)

(Nominal cash flows)

1 year

or less

$'000

1 to 2

years

$'000

2 to 5

years

$'000

More than

5 years

$'000

(276,580)

-

-

(59,321)

(136,213)

(10,930)

-

-

(300,100)

(558,052)

(313,846)

(301,206)

(8,354)

(8,678)

(33,303)

-

120,134

556,064

283,383

301,659

1 year

or less

$'000

(14,843)

-

-

-

-

-

-

-

-

-

1 to 2

years

$'000

-

-

-

-

-

-

-

-

-

-

Cross currency swaps - foreign leg (variable)**

335

335

29,628

-

Derivatives - outflows*
Cross currency swaps - AUD leg (fixed)**

(24,110)

(224,110)

(26,734)

(145,711)

Cross currency swaps - AUD leg (variable)**

(94,843)

(378,220)

(199,486)

-

Cross currency swaps - NZD leg (variable)**

(9,556)

(9,556)

(92,900)

(186,234)

Interest rate swaps ***

(16,846)

(16,846)

(12,656)

(2,109)

85
120   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

     
                 
                 
                 
       
                 
       
     
       
                 
                 
                 
     
     
     
     
                 
                 
         
         
       
                 
                 
                 
      
      
      
      
                 
                 
             
             
        
                 
                 
                 
       
     
       
     
                 
                 
       
     
     
                 
                 
                 
         
         
       
     
                 
                 
       
       
       
         
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

As at 28 June 2009

Financial liabilities*
Payables

Bank borrowings and loans

Notes and bonds

Finance lease liability

Consolidated

    Company

(Nominal cash flows)

(Nominal cash flows)

1 year

or less

$'000

1 to 2

years

$'000

2 to 5

years

$'000

More than

5 years

$'000

1 year

or less

$'000

1 to 2

years

$'000

(300,479)

-

-

-

(14,946)

(24,392)

(257,850)

(35,953)

(15,533)

(84,834)

(314,721)

(749,522)

(598,378)

(8,126)

(8,441)

(27,424)

(12,467)

Redeemable Preference Shares (RPS)

(153,223)

-

-

-

Derivatives - inflows*
Cross currency swaps - foreign leg (fixed)**

Cross currency swaps - foreign leg (variable)**

Forward foreign currency contracts**

Derivatives - outflows*
Cross currency swaps - AUD leg (fixed)**

218,533

127,283

793,481

504,759

363

7,743

363

-

1,088

31,349

-

-

(206,303)

(24,110)

(241,933)

(154,622)

Cross currency swaps - AUD leg (variable)**

(23,942)

(94,843)

(392,234)

(185,472)

Cross currency swaps - NZD leg (variable)**

Interest rate swaps ***
Forward foreign currency contracts**

(9,352)

(16,846)
(7,880)

(9,352)

(93,533)

(188,987)

(16,846)
-

(25,284)
-

(6,328)
-

* For floating rate instruments, the amount disclosed is determined by reference to the interest rate at the last repricing date.

** Contractual amounts to be exchanged representing gross cash flows to be exchanged.

*** Net amount for interest rate swaps for which net cash flows are exchanged. 

-

-

-

-

-

-

-

-

-

-

-
-

-

-

-

-

-

-

-

-

-

-

-

-
-

86
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   121

     
                 
                 
                 
       
                 
       
     
       
       
                 
                 
       
     
     
     
                 
                 
         
         
       
       
                 
                 
     
                 
                 
                 
                 
                 
      
      
      
      
                 
                 
             
             
          
        
                 
                 
          
                 
                 
                 
                 
                 
     
       
     
     
                 
                 
       
       
     
     
                 
                 
         
         
       
     
                 
                 
       
       
       
         
                 
                 
         
                 
                 
                 
                 
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

(E) FAIR VALUE

The carrying amounts and fair values of financial assets and financial liabilities at balance date are:

Consolidated

Financial assets
Cash and cash equivalents

Receivables

Derivative assets

Available for sale investments

Held to maturity investments
Other financial assets

Financial liabilities
Payables

Interest bearing liabilities:

Bank borrowings

Eurobonds

Senior notes

Medium term notes

Finance lease liability

Redeemable preference shares (RPS)

Derivative liabilities

Company

Financial assets
Cash and cash equivalents
Receivables

Financial liabilities
Payables

Carrying value

Fair value Carrying value

Fair value

2010

$'000

2010

$'000

2009

$'000

2009

$'000

117,872

379,099

44,352

4,239

11,591
2,575

117,872

379,099

44,352

4,239

10,351
2,575

69,124

346,932

152,915

2,157

13,216
1,175

69,124

346,932

152,915

2,157

13,216
1,175

559,728

558,488

585,519

585,519

276,580

276,580

300,479

300,479

196,840

494,068

597,962

167,587

22,004

-
97,660

196,840

495,589

599,764

167,700

40,956

-
97,660

321,560

607,537

638,371

167,481

25,338

147,978
74,487

321,558

609,741

640,583

167,700

36,187

149,123
74,487

1,852,701

1,875,089

2,283,231

2,299,858

1,680
2,071,980

1,680
2,071,980

1,680
2,050,143

1,680
2,050,143

2,073,660

2,073,660

2,051,823

2,051,823

14,843

14,843

14,843

14,843

14,946

14,946

14,946

14,946

Market values have been used to determine the fair value of listed available for sale investments.

The fair value of the senior notes and lease liabilities have been calculated by discounting the future cash flows by interest rates for

liabilities with similar risk profiles. The discount rates applied range from 2.66% to 13.37% (2009: 2.66% to 13.38%). 

The carrying value of all other balances approximate their fair value.

As of 27 June 2010, the Group has adopted the amendment to AASB 7 Financial Instruments: Disclosures  which requires

disclosure of fair value measurements by level of the following fair value measurement hierarchy:

(a)

(b)

quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1)

inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (as prices)

or indirectly (derived from prices) (level 2), and

(c)

inputs for the asset or liability that are not based on observable market data (unobservable inputs) (level 3).

87
122   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
      
        
        
      
      
      
      
        
        
      
      
          
          
          
          
        
        
        
        
          
          
          
          
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
        
        
        
        
                 
                 
      
      
        
        
        
   
   
          
          
          
   
   
   
   
        
        
        
        
        
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

Consolidated

Financial assets
Derivative assets

Available for sale investments
Other financial assets

Financial liabilities
Derivative liabilities

Level 1

$'000

Level 2

$'000

Level 3

$'000

Total

$'000

-

44,352

4,239
-

4,239

-

-

-
2,575

46,927

97,660

97,660

-

-
-

-

-

-

44,352

4,239
2,575

51,166

97,660

97,660

The Company does not have any financial assets or financial liabilities measured at fair value as at 27 June 2010. 

88
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   123

                 
        
                 
        
          
                 
                 
          
                 
          
                 
          
          
        
                 
        
                 
        
                 
        
                 
        
                 
        
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

38. Segment reporting
38. Segment reporting

(A) DESCRIPTION OF SEGMENTS
(A) DESCRIPTION OF SEGMENTS
The Group has identified its operating segments based on the internal reports that are reviewed and used by the Board of Directors, 
The Group has identified its operating segments based on the internal reports that are reviewed and used by the Board of Directors, 

CEO and CFO in assessing performance and in determining the allocation of resources.
CEO and CFO in assessing performance and in determining the allocation of resources.

The consolidated entity is organised into seven reportable segments based on aggregated operating segments determined by the 
The consolidated entity is organised into seven reportable segments based on aggregated operating segments determined by the 

similarity of products and services provided, economic characteristics and geographical considerations. 
similarity of products and services provided, economic characteristics and geographical considerations. 

Reportable Segment
Reportable Segment

Products and Services
Products and Services

Australian Regional Media
Australian Regional Media

Newspaper publishing and online for all Australian regional publications
Newspaper publishing and online for all Australian regional publications

Metropolitan Media
Metropolitan Media

Newspaper and magazine publishing, print and online classifieds for Sydney and Melbourne 
Newspaper and magazine publishing, print and online classifieds for Sydney and Melbourne 

Specialist Media
Specialist Media

New Zealand Media
New Zealand Media

Printing Operations
Printing Operations

Online
Online

Broadcasting
Broadcasting

Other
Other

metropolitan and community publications
metropolitan and community publications

Financial Review Group print and online plus Australian, NZ and USA agricultural publications
Financial Review Group print and online plus Australian, NZ and USA agricultural publications

Newspaper, magazine and general publishing and online for all New Zealand publications
Newspaper, magazine and general publishing and online for all New Zealand publications

Australian and New Zealand printing operations
Australian and New Zealand printing operations

Online news sites and transactional businesses including Trade Me (New Zealand)
Online news sites and transactional businesses including Trade Me (New Zealand)

Metropolitan radio networks, regional radio stations and narrowcast licences
Metropolitan radio networks, regional radio stations and narrowcast licences

Comprises corporate, Satellite Music Australia and Oxford Scientific Films
Comprises corporate, Satellite Music Australia and Oxford Scientific Films

Although the broadcasting segment does not meet the quantitative thresholds required by AASB 8, management has concluded 
Although the broadcasting segment does not meet the quantitative thresholds required by AASB 8, management has concluded 

that disclosure of this segment would be beneficial to users of the financial statements.
that disclosure of this segment would be beneficial to users of the financial statements.

(B) RESULTS BY OPERATING SEGMENT
(B) RESULTS BY OPERATING SEGMENT
The segment information provided to the Board of Directors, CEO and CFO for the reportable segments for the year ended 27 June 
The segment information provided to the Board of Directors, CEO and CFO for the reportable segments for the year ended 27 June 

2010 is as follows:
2010 is as follows:

27 June 2010
27 June 2010
Australian Regional Media
Australian Regional Media

Metropolitan Media
Metropolitan Media

Specialist Media
Specialist Media

New Zealand Media
New Zealand Media

Printing Operations
Printing Operations

Online
Online

Broadcasting
Broadcasting
Other
Other

Consolidated entity
Consolidated entity

Revenue
Revenue

Segment
Segment

Intersegment
Intersegment

from external
from external

Underlying 
Underlying 

Depreciation
Depreciation

Underlying
Underlying

revenue
revenue

$'000
$'000

revenue
revenue

customers
customers

EBITDA
EBITDA

amortisation
amortisation

$'000
$'000

$'000
$'000

$'000
$'000

$'000
$'000

EBIT
EBIT

$'000
$'000

519,272
519,272

896,669
896,669

279,750
279,750

383,324
383,324

535,961
535,961

212,568
212,568

109,536
109,536
15,370
15,370

(12,626)
(12,626)

(1,062)
(1,062)

(65)
(65)

(1,029)
(1,029)

(452,946)
(452,946)

(123)
(123)

-
-
-
-

506,646
506,646

895,607
895,607

279,685
279,685

382,295
382,295

83,015
83,015

212,445
212,445

109,536
109,536
15,370
15,370

147,976
147,976

102,513
102,513

67,238
67,238

75,969
75,969

111,016
111,016

111,075
111,075

28,664
28,664
(5,395)
(5,395)

(7,165)
(7,165)

(12,141)
(12,141)

(3,327)
(3,327)

(9,431)
(9,431)

(66,956)
(66,956)

(11,640)
(11,640)

(1,912)
(1,912)
(1,051)
(1,051)

140,811
140,811

90,372
90,372

63,911
63,911

66,538
66,538

44,060
44,060

99,435
99,435

26,752
26,752
(6,446)
(6,446)

2,952,450
2,952,450

(467,851)
(467,851)

2,484,599
2,484,599

639,056
639,056

(113,623)
(113,623)

525,433
525,433

89
89
124   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

      
      
      
      
      
        
      
        
      
      
      
      
      
        
        
         
   
      
      
      
      
      
      
      
      
        
   
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

28 June 2009
Australian Regional Media

Metropolitan Media

Specialist Media

New Zealand Media

Printing Operations

Online

Broadcasting
Other *

Consolidated entity

Segment

Intersegment

from external

Underlying 

Depreciation

Underlying

Revenue

revenue

revenue

customers

EBITDA

amortisation

$'000

$'000

$'000

$'000

$'000

525,578

924,946

298,258

410,117

537,735

187,172

106,279
71,294

(15,954)

(1,446)

(45)

(1,200)

(440,412)

(347)

-
-

509,624

923,500

298,213

408,917

97,323

186,825

106,279
71,294

151,683

101,863

61,504

84,187

108,814

90,784

24,895
(18,725)

(8,405)

(13,440)

(3,455)

(6,866)

(68,196)

(10,268)

(2,141)
(4,469)

EBIT

$'000

143,278

88,423

58,049

77,321

40,618

80,516

22,754
(23,194)

3,061,379

(459,404)

2,601,975

605,005

(117,240)

487,765

* Other includes results of the Southern Star Group and REPA

(C) OTHER SEGMENT INFORMATION

Segment revenue

(i) 
Segment revenue reconciles to total revenue and income as follows: 

Total segment revenue from external customers

Interest income

Share of net profits of associates and joint ventures
Gain on repurchase of medium term notes

Total revenue and income

Consolidated

Consolidated

 27 June 2010

 28 June 2009

$'000

$'000

2,484,599

2,601,975

7,943

(2,226)
-

4,430

(2,050)
5,167

2,490,316

2,609,522

Revenue from external customers includes the operating segments share of net profits from associates and joint ventures.

The consolidated entity operates predominantly in two geographic segments, Australia and New Zealand. The amount of its revenue

from external customers in Australia is $2,016.2 million (2009: $2,120.7 million), and the amount of revenue from external customers in  

New Zealand is $474.1 million (2009: $488.8 million). Segment revenues are allocated based on the country in which the customer is 

located. 

EBIT

(ii)
The Board of Directors, CEO and CFO assess the performance of the operating segments based on a measure of underlying EBIT. This

measurement basis excludes the effects of non-recurring items from the operating segments such as restructuring costs and goodwill,

masthead or radio licence impairments when the impairment is the result of an isolated, non-recurring event. 

Interest income and expenditure are not allocated to segments, as this type of activity is driven by the centralised treasury function, 

which manages the cash position of the group.

90
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   125

      
      
      
      
      
        
      
        
      
      
      
        
      
        
        
       
   
      
                 
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

A reconciliation of underlying EBIT to operating profit/(loss) before income tax is provided as follows:

EBIT
Interest income

Gain on repurchase of medium term notes

Finance costs

Impairment of mastheads, licences, goodwill and investments

Impairment of property, plant and equipment 

Restructuring and redundancy charges
Onerous lease property costs

Net profit/(loss) before tax

Consolidated

Consolidated

 27 June 2010

 28 June 2009

$'000

$'000

525,433

487,765

7,943

-

(135,911)

-

-

-
-

4,430

5,167

(179,291)

(551,708)

(23,228)

(85,694)
(8,857)

397,465

(351,416)

Information provided to the Board of Directors, CEO and CFO in respect of assets and liabilities is presented on a group basis consistent 

with the consolidated financial statements. 

A summary of non-recurring items by operating segments is provided for the period ended 28 June 2009.  There were no 

non-recurring items included in EBIT in the current period.

Australian 
Regional Media

Metropolitan 
Media

Specialist 
Media

New Zealand 
Media

Printing 
Operations

Online

Broadcasting

Other

$'000

$'000

$'000

$'000

$'000

$'000

$'000

$'000

28 June 2009
Onerous lease property

costs

Impairment of mastheads, 

licences, goodwill and

-

4,227

1,234

63

investments

66,074

285,438

27,709

63,371

-

-

4,568

1,467

-

-

16,000

-

-

-

774

2,559

70,395

1,193

-

-

3,999

42,147

1,179

9,845

11,859

3,393

92

13,180

Impairment of property, 

plant and equipment

Restructuring and

redundancy charges

(iii)

Segment assets

The total of non-current assets other than financial instruments, deferred tax assets and employment benefit assets (there are no

rights arising under insurance contracts) located in Australia is $6,091.7 million (2009: $6,398.1 million), and the total of these non-current
assets located in New Zealand is $680.5 million (2009: $418.5 million). Segment assets are allocated to countries based on where the 

assets are located.

91
126   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

                 
                 
                 
                 
                 
                 
          
          
                 
             
        
      
        
                 
        
                 
          
          
                 
                 
        
                 
          
                 
          
        
          
          
        
          
               
NOTES TO THE FINANCIAL STATEMENTS
Notes to the Financial Statements 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010
Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010

39. Events subsequent to balance sheet date

No significant events subsequent to the balance sheet date have occurred.

92
FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   127

DIRECTORS’ DECLARATION
Directors’ Declaration
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES fOR THE PERIOD ENDED 27 JUNE, 2010

Fairfax Media Limited and Controlled Entities for the period ended 27 June, 2010 

In accordance with a resolution of the directors of Fairfax Media Limited, we state that: 

1. 

In the opinion of the directors: 

a) 

the financial report and the additional disclosures included in the Directors' Report designated as audited, of the 
Company and of the consolidated entity are in accordance with the Corporations Act 2001, including: 

I. 

giving a true and fair view of the Company's and consolidated entity's financial position as at 27 June 2010 and 
of their performance for the period ended on that date; and 

II. 

complying with Accounting Standards and Corporations Regulations 2001; and 

b) 

there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become 
due and payable. 

2.  This declaration has been made after receiving the declaration required to be made to the directors in accordance with 

section 295A of the Corporations Act 2001 for financial period ended 27 June 2010. 

3. 

In the opinion of the directors, as at the date of this declaration, there are reasonable grounds to believe that the 
members of the closed group identified in Note 29 will be able to meet any obligations or liabilities to which they are or 
may become subject to, by virtue of the Deed of Cross Guarantee. 

On behalf of the Board 

Roger Corbett 

Chairman 

Brian McCarthy 

Chief Executive Officer and 

Managing 

Director 

20 September 2010 

128   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

INDEPENDENT AUDITOR’S REPORT

TO THE MEMBERS Of fAIRfAX MEDIA LIMITED

Independent auditor’s report to the members of Fairfax Media Limited 

Report on the Financial Report 

We have audited the accompanying financial report of Fairfax Media Limited, which comprises the balance 
sheet as at 27 June 2010, and income statement and statement of comprehensive income, statement of 
changes in equity and statement of cash flows  for the year ended on that date, a summary of significant 
accounting policies, other explanatory notes and the directors’ declaration of the consolidated entity 
comprising the company and the entities it controlled at the year’s end or from time to time during the 
financial year. 

Directors’ Responsibility for the Financial Report 

The directors of the company are responsible for the preparation and fair presentation of the financial 
report in accordance with the Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Act 2001. This responsibility includes establishing and maintaining 
internal controls relevant to the preparation and fair presentation of the financial report that is free from 
material misstatement, whether due to fraud or error; selecting and applying appropriate accounting 
policies; and making accounting estimates that are reasonable in the circumstances. 

In Note 1, the directors’ also state that the financial report, comprising the financial statement and notes, 
complies with International Financial Reporting Standards as issued by the International Accounting 
Standards Board. 

Auditor’s Responsibility 

Our responsibility is to express an opinion on the financial report based on our audit.  We conducted our 
audit in accordance with Australian Auditing Standards. These Auditing Standards require that we comply 
with relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance whether the financial report is free from material misstatement.   

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the 
financial report. The procedures selected depend on our judgment, including the assessment of the risks of 
material misstatement of the financial report, whether due to fraud or error. In making those risk 
assessments, we consider internal controls relevant to the entity’s preparation and fair presentation of the 
financial report  in order to design audit procedures that are appropriate in the circumstances, but not for 
the purpose of expressing an opinion on the effectiveness of the entity’s internal controls. An audit also 
includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting 
estimates made by the directors, as well as evaluating the overall presentation of the financial report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
audit opinion. 

Independence 

In conducting our audit we have met the independence requirements of the Corporations Act 2001.  We 
have given to the directors of the company a written Auditor’s Independence Declaration, a copy of which 
is included in the directors’ report. In addition to our audit of the financial report, we were engaged to 
undertake the services disclosed in the notes to the financial statements.  The provision of these services 
has not impaired our independence. 

Liability limited by a scheme approved 
under Professional Standards Legislation 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   129

 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT

TO THE MEMBERS Of fAIRfAX MEDIA LIMITED

Auditor’s Opinion 

In our opinion:  
 1. 
including: 

the financial report of Fairfax Media Limited is in accordance with the Corporations Act 2001, 

i 

ii 

giving a true and fair view of the balance sheet of Fairfax Media Limited and the consolidated 
entity at 27 June 2010 and of their performance for the year ended on that date; and 

complying with Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Regulations 2001. 

2. 
International Accounting Standards Board. 

the financial report also complies with International Financial Reporting Standards as issued by the 

 Report on the Remuneration Report 

We have audited the Remuneration Report included in pages 20 to 28 of the directors’ report for the year 
ended 27 June 2010. The directors of the company are responsible for the preparation and presentation of the 
Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to 
express an opinion on the Remuneration Report, based on our audit conducted in accordance with Australian 
Auditing Standards. 

Auditor’s Opinion 

In our opinion the Remuneration Report of Fairfax Media Limited for the year ended 27 June 2010, complies 
with section 300A of the Corporations Act 2001. 

Ernst & Young 

Christopher George 
Partner 
Sydney 
20 September 2010 

130   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDER INFORMATION
Shareholder Information 
fAIRfAX MEDIA LIMITED
Fairfax Media Limited 

TWENTY LARGEST HOLDERS OF SECURITIES AT 8 SEPTEMBER 2010

ORDINARY SHARES (FXJ)
National Nominees Limited 
J P Morgan Nominees Australia Limited 
Marinya Media Pty Ltd 
HSBC Custody Nominees (Australia) Limited
Citicorp Nominees Pty Limited
Cogent Nominees Pty Limited
Citicorp Nominees Pty Limited 
Tasman Asset Management Ltd 
ANZ Nominees Limited 
RBC Dexia Investor Services Australia Nominees Pty Limited 
AMP Life Limited
Australian Reward Investment Alliance
RBC Dexia Investor Services Australia Nominees Pty Limited 
Cogent Nominees Pty Limited 
J P Morgan Nominees Australia Limited
Argo Investments Limited
UBS Wealth Management Australia Nominees Pty Ltd
Citicorp Nominees Pty Limited 
Queensland Investment Corporation
Australian Foundation Investment Company Limited

STAPLED PREFERENCE SECURITIES (SPS) (FXJPB)
J P Morgan Nominees Australia Limited 
UBS Nominees Pty Ltd 
National Nominees Limited
ANZ Nominees Limited  
HSBC Custody Nominees (Australia) Limited - A/C 3 
HSBC Custody Nominees (Australia) Limited - GSCO ECA
Brispot Nominees Pty Ltd 
Avanteos Investments Limited 
Citicorp Nominees Pty Limited
Buttonwood Nominees Pty Ltd
RBC Dexia Investor Services Australia Nominees Pty Limited 
Questor Financial Services Limited  
RBC Dexia Investor Services Australia Nominees Pty Limited 
UBS Wealth Management Australia Nominees Pty Ltd
ANZ Trustees Limited 
Citicorp Nominees Pty Limited 
M F Custodians Ltd
Equity Trustees Limited 
Cogent Nominees Pty Limited
ANZ Trustees Limited 

Number of
securities

440,968,076
393,981,759
227,650,358
207,261,142
142,890,559
109,202,634
93,710,244
38,210,878
32,342,812
29,105,539
29,069,694
21,128,269
19,478,532
16,578,896
16,551,345
15,779,138
13,816,429
13,480,000
12,974,406
9,000,000

1,883,180,710

553,295
225,993
184,829
163,739
160,600
116,356
105,114
92,051
80,594
72,901
53,446
47,938
34,039
27,419
27,069
25,379
25,030
24,945
23,600
20,000

2,064,337

%

18.75%
16.75%
9.68%
8.81%
6.08%
4.64%
3.98%
1.62%
1.38%
1.24%
1.24%
0.90%
0.83%
0.70%
0.70%
0.67%
0.59%
0.57%
0.55%
0.38%

80.07%

18.44%
7.53%
6.16%
5.46%
5.35%
3.88%
3.50%
3.07%
2.69%
2.43%
1.78%
1.60%
1.13%
0.91%
0.90%
0.85%
0.83%
0.83%
0.79%
0.67%

68.81%

DEBENTURES

National Financial Services Corp.

281

100

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   131

    
    
    
    
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
SHAREHOLDER INFORMATION
Shareholder Information 
fAIRfAX MEDIA LIMITED
Fairfax Media Limited 

OPTIONS
There were no options exercisable at the end of the financial year.

SUBSTANTIAL SHAREHOLDERS
Substantial shareholders as shown in substantial shareholder notices received by the company as at 8 September 2010 are:

Marinya Media Pty Ltd
National Australia Bank Limited Group
Commonwealth Bank of Australia
Maple-Brown Abbott Limited

DISTRIBUTION OF HOLDINGS AT 8 SEPTEMBER 2010

No. of securities

1 - 1,000

1,001 - 5,000

5,001 - 10,000

10,001 - 100,000
100,001 and over

Total number of holders 

Number of holders holding less than a marketable parcel

Ordinary Shares

232,512,219
229,191,115
201,410,754
136,691,699

No. of

ordinary

shareholders

10,294

18,667

6,661

5,977
378

41,977

3,378

No. of

SPS

holders

1,209

169

20

17
7

1,422

1

No. of

debenture

holders 

1

-

-

-
-

1

-

VOTING RIGHTS
Voting rights of ordinary shareholders are governed by Rules  5.8 and 5.9 of the Company’s Constitution which provide that every 

member present personally or by proxy, attorney or representative shall on a show of hands have one vote and on a poll, shall have

one vote for every share held. SPS and debentures do not carry any voting rights.

132   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

    
    
    
    
  
 
  
 
  
 
  
  
 
  
 
  
 
  
 
FIVE YEAR PERFORMANCE SUMMARY
Five Year Performance Summary 
fAIRfAX MEDIA LIMITED AND CONTROLLED ENTITIES
Fairfax Media Limited and Controlled Entities 

Income Statement

Total revenue

Revenues from operations

Earnings/(loss) before depreciation, interest 

and tax (EBITDA)

Depreciation

Earnings/(loss) before interest and tax

Net interest expense

Profit/(loss) before tax

Income tax expense

Net profit/(loss) attributable to members of 

the Company

Net profit before significant items

Balance Sheet
Total equity

Total assets 

Total borrowings

Statistical Analysis
Number of shares and debentures

Number of shareholders

Number of SPS holders

EBITDA to operating revenue

EBIT to operating revenue

Basic earnings/(loss) per share

Basic earnings per share before significant items

Operating cash flow per share

Dividend per share

Dividend payout ratio

Interest cover based on EBITDA 

before significant items

Gearing

Return on equity

Market price per share

Market capitalisation

Number of full-time employees
Number of part-time and casual employees

2010

2009

2008

2007

2006

2,490.3

2,476.8

2,609.5

2,599.1

2,934.0

2,900.9

2,178.5

2,111.4

1,909.9

1,907.8

639.1

113.6

525.4

128.0

397.5

115.1

282.1

290.5

5,306.7

7,394.1

1,478.5

2,352.0

43,231

1,516

25.8

21.2

11.5

11.8

19.1

2.5

21.7

5.0

27.9

5.5

1.36

(59.0)

117.6

(176.6)

174.9

(351.4)

29.7

(380.1)

242.4

5,011.8

7,487.6

1,908.3

2,352.0

49,050

1,388

(2.3)

(6.8)

(21.6)

12.4

16.4

2.0

-

3.5

38.1

4.8

1.23

818.3

108.3

710.0

186.9

523.2

135.7

386.9

395.3

4,965.3

8,293.1

2,511.9

1,513.5

50,184

1,010

28.2

24.5

22.9

23.4

27.7

20.0

87.3

4.4

50.6

8.0

2.69

560.7

111.3

449.4

111.2

338.2

76.6

263.5

267.8

493.5

79.8

413.7

97.1

316.6

88.5

227.5

234.3

4,961.0

8,000.5

2,347.7

2,136.8

4,087.1

1,507.9

1,479.6

50,843

939.1

40,301

733

26.6

21.3

22.7

23.2

24.7

20.0

88.1

5.3

47.3

5.4

4.36

564

26.0

21.7

24.4

24.5

30.7

19.5

79.9

5.1

70.6

11.0

3.48

$m

$m

$m

$m

$m

$m

$m

$m

$m

$m

$m

$m

$m

m

%

%

cents

cents

cents

cents

%

Times

%

%

$

$m

3,198.7

2,892.9

4,071.4

6,451.2

3,268.0

8,778
1,801

8,979
1,828

9,800
2,106

9,474
1,942

6,468
2,168

47

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   133

       
       
       
       
       
       
       
       
          
           
          
          
          
          
          
          
          
         
          
          
          
          
          
          
          
         
          
          
          
            
          
            
          
         
          
          
          
          
          
          
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
        
        
        
        
          
          
          
             
              
DIRECTORY
Directory
fAIRfAX MEDIA LIMITED
Fairfax Media Limited 

ANNUAL GENERAL MEETING 

The annual general meeting will be held at 10.30am on 
Thursday 11 November 2010 at the Palladium, Level 1, Crown 
Towers, 8 Whiteman Street, Southbank, Melbourne, Vic. 

STOCK EXCHANGE LISTING 

The Company’s ordinary shares are listed on the Australian 
Stock Exchange - “FXJ”. The Stapled Preference Securities 
(SPS) are listed on the Australian Stock Exchange - “FXJPB”. 

FINANCIAL CALENDAR 
2010

Stapled preference securities dividend 
Annual general meeting 

1 November 2010 
10 November 2010 

 2011 (estimated) 

Interim result 
Stapled preference securities dividend 
Preliminary final result 
Annual general meeting 

February 2011 
April 2011 
August 2011 
November 2011 

COMPANY SECRETARY 

Gail Hambly 

REGISTERED OFFICE 
Level 5, 
1 Darling Island Road, 
Pyrmont  NSW  2009 
Ph:   +61 2 9282 2833 
Fax:  +61 2 9282 1633 

SHARE REGISTRY 
Link Market Services Limited 
Level 12 
680 George Street 
Sydney  NSW  2000 
Ph:  1300 888 062 (toll free within Australia) 
Ph:  +61 2 8280 7670 
Fax:  +61 2 9287 0303 
Email: registrars@linkmarketservices.com.au 
Website: www.linkmarketservices.com.au 

WEBSITE 

Corporate information and the Fairfax annual report can be 
found via the Company’s website at www.fxj.com.au. The 
Company’s family of websites can be accessed through 
www.fairfax.com.au. 

HOW TO OBTAIN THE FAIRFAX ANNUAL REPORT 

A soft copy of the annual report is available at 
www.fxj.com.au.  To obtain a hard copy of the report, contact 
Link Market Services - see contact details under Share 
Registry. 

CONSOLIDATION OF SHAREHOLDINGS 

Shareholders who wish to consolidate their separate 
shareholdings into one account should advise the Share 
Registry in writing. 

DIRECT PAYMENT TO SHAREHOLDERS' ACCOUNTS 

The Company pays dividends by direct credit to shareholders' 
bank accounts.  The Company no longer issues cheques 
except in exceptional circumstances. A direct credit form can 
be obtained from the Share Registry. 

Payments are electronically credited on the dividend date and 
confirmed by a mailed payment advice. Shareholders are 
advised to notify the Share Registry (although it is not 
obligatory) of their tax file number so that dividends can be 
paid without tax being withheld. 

134   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

PUBLICATIONS AND WEBSITES
Publications and Websites 

FAIRFAX MEDIA  

AUSTRALIAN PUBLICATIONS 

Metropolitan Newspapers 

The Sydney Morning Herald 
The Sun-Herald 
The Age 
The Sunday Age 

Canberra/Newcastle/Illawarra/ 
Seniors Group 

ACT
The Canberra Times 
The Chronicle 
Public Sector Informant 
Sunday Canberra Times 
The Queanbeyan Age 

Illawarra
Illawarra Mercury 
Wollongong Advertiser 

Newcastle
Lakes Mail 
Port Stephens Examiner 
The Newcastle Herald 
The Star (Newcastle and Lake 
Macquarie)

Senior Publications
Australian Senior 
Queensland Senior 
Senior Traveller 
South Australia Senior 
Tasmanian Senior 
Victorian Senior 
West Australian Senior 

Community Newspapers (NSW) 

Auburn Review 
Bankstown-Canterbury Torch 
Blacktown Sun 
Campbelltown Macarthur Advertiser 
Camden Advertiser 
Cooks River Valley Times 
Fairfield City Champion 
Hills News 
Holroyd Sun 
Liverpool City Champion 
Parramatta Sun 
Penrith City Star 
Rouse Hill-Stanhope Gardens News 
St George & Sutherland Shire Leader 
St Marys-Mt Druitt Star 
South West Advertiser 
Wollondilly Advertiser 

Community Newspapers (VIC) 

Banyule & Nillumbik Weekly 
Brimbank Weekly 
Casey Weekly - Berwick 
Casey Weekly - Cranbourne Northern 
City Weekly 
Frankston Weekly 

Greater Dandenong Weekly 
Hobsons Bay Weekly 
Hobsons Bay Weekly - Williamstown 
Hume Weekly 
Knox Weekly 
Macedon Ranges Weekly 
Maribyrnong Weekly 
Maroondah Weekly 
Melbourne Times Weekly 
Melbourne Weekly 
Melbourne Weekly Bayside 
Melbourne Weekly Eastern 
Melbourne Weekly Port Phillip 
Melton Weekly 
Monash Weekly 
Moonee Valley Weekly 
Moorabool Weekly 
Northern Weekly 
North West Weekly 
Pakenham Weekly 
Peninsula Weekly - Mornington 
Point Cook Weekly 
Sunbury Weekly 
Western Port Trader 
Western Port Weekly 
Wyndham Weekly 
Yarra Ranges Weekly 

Holiday Magazine 

Regional Publishing (NSW) 

Armidale Express  
Armidale Express Extra  
Bay Post (Batemans Bay) 
Bega District News  
Bellingen Shire Courier Sun  
Blayney Chronicle  
Blue Mountains Gazette 
Blue Mountains Wonderland 
Bombala Times  
Boorowa News  
Braidwood Times 
Camden Haven Courier 
Canowindra News  
Central Western Daily 
Coasting 
Cobar Age  
Coffs Harbour Independent 
Cooma Monaro Express 
Cootamundra Herald 
Country Leader 
Cowra Guardian 
Crookwell Gazette 
Daily Liberal 
Dungog Chronicle  
Eastern Riverina Chronicle 
Eurobodalla Shire Independent  
Forbes Advocate  
Gilgandra Weekly  
Glen Innes Examiner  
Gloucester Advocate  
Goulburn Post  
Great Lakes Advocate 
Guardian News  
Guyra Argus 

Harden Murrumburrah Express  
Hawkesbury Courier  
Hawkesbury Gazette  
Hibiscus Happynings  
Highlands Post (Bowral) 
Hunter Valley News 
Hunter Valley Town + Country Leader 
Lithgow Mercury  
Lower Hunter Star (Maitland) 
Macleay Argus 
Mailbox Shopper  
Manning Great Lakes Extra 
Manning River Times 
Merimbula News Weekly  
Midcoast Happenings 
Mid-Coast Observer 
Midstate Observer 
Milton Ulladulla Times  
Moree Champion 
Moruya Examiner 
Mudgee Guardian  
Mudgee Weekly 
Muswellbrook Chronicle  
Myall Coast NOTA 
Narooma News  
Narromine News  
North Coast Senior Lifestyle 
North Coast Town + Country Magazine  
Northern Daily Leader 
Nyngan Observer  
Oberon Review 
Parkes Champion Post  
Port Macquarie Express  
Port Macquarie News  
Sapphire Coaster 
Shoalhaven and Nowra News 
Singleton Argus  
Snowy Times Magazine 
South Coast Leisure Times 
South Coast Register 
Southern Cross (Junee) 
Southern Highland News (Bowral) 
Southern Weekly Magazine 
Summit Sun  
Tenterfield Star  
The Advertiser (Cessnock) 
The Area News (Griffith) 
The Border News 
The Daily Advertiser / The Weekend 

Advertiser (Wagga Wagga) 

The Grenfell Record  
The Inverell Times  
The Irrigator (Leeton) 
The Leader (Riverina) 
The Magnet (Eden/Imlay) 
The Maitland Mercury  
The Observer (Coleambally) 
The Post Weekly (Goulburn) 
The Ridge News  
The Rural (Wagga Wagga) 
The Scone Advocate  
Town & Country Magazine 
Walcha News 
Warren Advocate  
Wauchope Gazette  
Wellington Times  
Western Advocate 
Western Magazine  

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   135

PUBLICATIONS AND WEBSITES
Publications and Websites 

Western Times 
Wingham Chronicle  
Yass Tribune  
Young Witness 

Regional Publishing (VIC/TAS/SA/WA) 

Ararat Advertiser 
Ballarat News 
Bendigo Advertiser 
Gippsland Farmer 
Gippsland Times 
Latrobe Valley Express 
Midland Express 
Moe & Narracan News 
Sunraysia Daily 
The Advocate (Hepburn Shire) 
The Border Mail (Albury/Wodonga) 
The Courier (Ballarat) 
The Great Southern Tourist News 

(Victoria) 

The Guardian (Swan Hill) 
The Moyne Gazette 
The Northern Times (Kerang) 
The Standard (Warrnambool) 
The Stawell Times News 
The Warrnambool Extra 
Traralgon Journal 
Wimmera Mail Times 
Coastal Times (Burnie) 
Devonport Times 
East Coast News 
Island of Contrast 
Launceston Advertiser 
Meander Valley News 
Northern Midlands News 
Sunday Examiner, Tasmania 
Tamar Community Times 
Tasmanian Independent Publishing 
Tasmanian Travelways 
The Advocate (Burnie) 
The Examiner (Launceston) 
Western Herald (North West Tasmania) 
Barossa Light Herald 
Eyre Peninsula Tribune 
On The Coast (Victor Harbor) 
Northern Argus (Clare Valley) 
Port Lincoln Times 
Roxby Downs Sun 
The Flinders News (SA) 
The Independent Weekly 
The Islander (Kangaroo Island) 
The Murray Valley Standard 
The Recorder (Port Pirie) 
The Times (Victor Harbor) 
The Transcontinental (Port Augusta) 
West Coast Sentinel (Ceduna) 
Whyalla News 
Albany & Great Southern Weekender 
Augusta Margaret River Mail 
Avon Advocate (Northam) 
Bunbury Mail 
Busselton-Dunsborough Mail 
Central Midlands & Coastal Advocate 

(Northam) 

Collie Mail 
Donnybrook Bridgetown Mail 
Harvey Mail 
Mandurah Mail 
Merredin-Wheatbelt Mercury 

136   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

Murray Mail 
Senior Post (WA) 
Sun City News 
The Esperance Express 
The Wagin Argus 

Agricultural and Queensland/NT 
Regional Publishing 

National
Australian Cotton Outlook 
Australian Dairyfarmer 
Australian Farm Journal 
Australian Horticulture 
Australian Nursery Manager 
Country Music Capital News 
Dairy Info. Guide 
Directory of Australian Country Music 
Flower Register 
Good Fruit + Vegetables 
Horse Deals 
Hortguide
Irrigation and Water Resources 
Lotfeeding
National GrapeGrowers and Vignerons 
Official Guide to Tamworth Country 

Music Festival 

Turfcraft

New South Wales
Farm Equipment Trader 
Farming Small Areas 
NSW Ag Today 
The Land 

Queensland
North Queensland Register 
Queensland Country Life 
Queensland Grains Outlook 
Queensland Smart Farmer 

South Australia
Smart Farmer 
Stock Journal 
The Grower 

Victoria
Stock and Land 

Western Australia
Farm Weekly 
Ripe

Field Days and Events
Commonwealth Bank Ag-Quip 
Elders FarmFest 
Farming Small Areas Expo 
Murrumbidgee Farm Fair 
Northern and Southern Beef Weeks 
NSW Beef Spectacular 
Star Maker Quest 
Tamworth Country Music Festival 

New Zealand Agricultural Publishing
Ag Trader 
Lifestyle Farmer 
Straight Furrow 
The Dairyman 

Field Days
Central District Field Days 

Queensland/NT Regional Publishing 
Bayside Bulletin 
Goondiwindi Argus 
Katherine Times 
Mt Isa Print 
Northwest Country 
Tennant & District Times 
The North West Star 
The Redlands Directory 
The Redland Times 

USA Agricultural Publications
American Agriculturist 
Californian Farmer 
Carolina-Virginia Farmer 
Dakota Farmer 
Direct-fed Microbila, Enzyme + Forage 

Additive Compendium 

The Farmer 
The Farmer-Stockman 
Feedstuffs
Feed Additive Compendium Annual 
Feedstuffs Reference Issue 
Farm Futures 
Indiana Prairie Farmer 
Kansas Farmer 
Michigan Farmer 
Mid-South Farmer 
Missouri Ruralist 
Nebraska Farmer 
Ohio Farmer 
Prairie Farmer 
Southern Farmer 
Tack 'n' Togs 
Wallaces Farmer (Iowa) 
Western Farmer-Stockman 
Wisconsin Agriculturist 

Farm Shows
Farm Progress Show 
Hay Expo 
Husker Harvest Days 
New York Farm Show 

FAIRFAX MAGAZINES 
Good Weekend 
Sport & Style (Melbourne) 
Sport & Style (Sydney) 
Sunday Life 
theage(melbourne)magazine 
the(sydney)magazine 

PUBLICATIONS AND WEBSITES
Publications and Websites 

FINANCIAL REVIEW GROUP 

FAIRFAX RADIO NETWORK 

FAIRFAX DIGITAL - AUSTRALIA 

Australia Publications 

Metropolitan News Talk 

News 

2UE Sydney 
3AW Melbourne 
4BC Brisbane 
6PR Perth 

Metropolitan Music 

Magic 1278 Melbourne 
4BH Brisbane 
96fm Perth 

Regional 

4BU & Hitz FM Bundaberg 
5RM & Magic FM the Riverland 
5CC & Magic FM Port Lincoln 
5AU / 5CS & Magic FM Spencer Gulf 

Narrowcast 

KIX AM / FM Bundaberg 

Hervey Bay, Maryborough, Gladstone, 
Rockhampton, Mackay, Townsville, 
Emerald, the Coalfields, Spencer Gulf, 
the Clare Valley, Port Lincoln and the 
Riverland

AFR BOSS 
AFR Smart Investor  
Asset
The Australian Financial Review 
The Australian Financial Review – 

Weekend Edition 

The Australaian Financial 
Review Magazine 
BRW
CFO
Life&Leisure Luxury 
Life & Leisure The Sophisticated 

Traveller
MIS Australia 

Online 

www.afr.com 
www.afrmarketwrap.com 
www.brw.com.au 
www.misaustralia.com
www.afrsmartinvestor.com.au 
www.afrmagazine.com 
www.afrboss.com 
www.cfoweb.com.au 
www.assetmag.com.au 

Business Intelligence 

AssetLink
Connect4
Fairfax Business Research 
MarketBase

Education 

Financial Review Professional Education 

Asia Publications 

CIO Asia 
Computerworld Singapore  
Computerworld Malaysia  
MIS Asia 
MIS Asia 100 
Strategic 100

Asia On-line 

www.mis-asia.com

www.smh.com.au 
www.theage.com.au 
www.brisbanetimes.com.au 
www.WAtoday.com.au 
www.sunherald.com.au 
www.canberratimes.com.au 
www.newsbreak.com.au 
www.nationaltimes.com.au 

Business and Finance 

www.brisbanetimes.com.au/business 
www.brisbanetimes.com.au/executive-

style 

www.brisbanetimes.com.au/money 
www.businessday.com.au
www.investsmart.com.au 
www.moneymanager.com.au 
www.mysmallbusiness.com.au 
www.smh.com.au/business 
www.smh.com.au/executive-style 
www.smh.com.au/money 
www.theage.com.au/business 
www.theage.com.au/executive-style 
www.theage.com.au/money 
www.tradingroom.com.au 
www.watoday.com.au/business 
www.watoday.com.au/executive-style 
www.watoday.com.au/money 

Education 

www.education.theage.com.au 

Lifestyle and Entertainment 

www.brisbanetimes.com.au/ 

entertainment

www.brisbanetimes.com.au/ 

goodfoodguide

www.brisbanetimes.com.au/lifestyle 
www.cuisine.com.au
www.essentialbaby.com.au 
www.findababysitter.com.au 
www.smh.com.au/entertainment 
www.smh.com.au/lifestyle 
www.theage.com.au/entertainment 
www.theage.com.au/lifestyle 
www.thevine.com.au 
www.watoday.com.au/entertainment 
www.watoday.com.au/lifestyle 

Sport

www.brisbanetimes.com.au/sport 
www.leaguehq.com.au 
www.protipping.com.au 
www.realfooty.com.au 
www.rugbyheaven.com.au 
www.smh.com.au/sport 
www.theage.com.au/sport 
www.watoday.com.au/sport 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   137

PUBLICATIONS AND WEBSITES
Publications and Websites 

Subscriber Services 

Mobile

Regional Network 

www.subscribers.theage.com.au 

www.mobile.fairfax.com.au 

Technology 

Weather

www.brisbanetimes.com.au/digital-life 
www.brisbanetimes.com.au/technology 
www.smh.com.au/digital-life 
www.smh.com.au/technology 
www.theage.com.au/digital-life 
www.theage.com.au/technology 
www.watoday.com.au/digital-life 
www.watoday.com.au/technology 

Travel/Accommodation 

www.brisbanetimes.com.au/travel 
www.smh.com.au/travel 
www.stayz.com.au 
www.theage.com.au/travel 
www.traveller.com.au 
www.watoday.com.au/travel 

Video

www.media.smh.com.au 
www.media.theage.com.au 
www.media.thecanberratimes.com.au 
www.media.watoday.com.au 

Property 

www.apm.com.au  

(Australian Property Monitors) 
www.brisbanetimes.domain.com.au 
www.commercialrealestate.com.au 
www.desktop.com.au 
www.domain.com.au 
www.homepriceguide.com.au 
www.smh.domain.com.au 
www.theage.domain.com.au 
www.watoday.domain.com.au 

Automotive 

www.bikes.drive.com.au
www.brisbanetimes.drive.com.au 
www.countrycars.com.au 
www.countryshed.com.au 
www.drive.com.au 
www.smh.drive.com.au 
www.theage.drive.com.au 
www.watoday.drive.com.au 

Dating 

www.mytype.com.au 
www.rsvp.com.au 

Employment 

www.mycareer.com.au 
www.thebigchair.com.au 
www.indigenousjobsaustralia.com.au

138   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010

www.marineweather.com.au 
www.weather.brisbanetimes.com.au 
www.weather.smh.com.au 
www.weather.theage.com.au 
www.weather.watoday.com.au 
www.weatherzone.com.au 

FCN NSW 

www.blacktownsun.com.au 
www.bluemountainsgazette.com.au 
www.camdenadvertiser.com.au 
www.fairfieldchampion.com.au 
www.hawkesburygazette.com.au 
www.hillsnews.com.au 
www.liverpoolchampion.com.au
www.macarthuradvertiser.com.au 
www.parramattasun.com.au 
www.penrithstar.com.au 
www.rhsgnews.com.au 
www.southwestadvertiser.com.au 
www.stmarysstar.com.au 
www.theleader.com.au 
www.wollondillyadvertiser.com.au 

FCN Victoria 

www.banyuleandnillumbikweekly. 

com.au

www.brimbankweekly.com.au 
www.caseyweeklyberwick.com.au 
www.caseyweeklycranbourne.com.au 
www.frankstonweekly.com.au 
www.greaterdandenongweekly.com.au 
www.hobsonsbayweekly.com.au 
www.humeweekly.com.au 
www.knoxweekly.com.au 
www.macedonrangesweekly.com.au 
www.maribyrnongweekly.com.au 
www.maroondahweekly.com.au 
www.melbournetimesweekly.com.au 
www.melbourneweekly.com.au 
www.melbourneweeklybayside.com.au 
www.melbourneweeklyeastern.com.au 
www.melbourneweeklyportphillip.com.au 
www.meltonweekly.com.au 
www.monashweekly.com.au 
www.mooneevalleyweekly.com.au 
www.mooraboolweekly.com.au 
www.northernweekly.com.au 
www.northwestweekly.com.au 
www.pakenhamweekly.com.au 
www.peninsulaweekly.com.au 
www.pointcookweekly.com.au 
www.sunburyweekly.com.au 
www.thecityweekly.com.au 
www.westernportweekly.com.au 
www.wyndhamweekly.com.au 
www.yarrarangesweekly.com.au 

www.holidaymagazine.com.au 

www.araratadvertiser.com.au 
www.areanews.com.au 
www.armidalexpress.com.au 
www.avonadvocate.com.au 
www.barossaherald.com.au 
www.batemansbaypost.com.au 
www.baysidebulletin.com.au 
www.begadistrictnews.com.au 
www.bellingencourier.com.au
www.bendigoadvertiser.com.au
www.blayneychronicle.com.au 
www.bombalatimes.com.au 
www.boorowanewsonline.com.au 
www.bordermail.com.au 
www.braidwoodtimes.com.au 
www.bunburymail.com.au 
www.busseltonmail.com.au 
www.camdencourier.com.au 
www.canowindranews.com.au 
www.capitalnews.com.au/custom.asp 
www.centraladvocate.com.au 
www.centralwesterndaily.com.au 
www.cessnockadvertiser.com.au 
www.coastaltimes.com.au
www.coastingtoday.com.au 
www.cobarage.com.au 
www.coffscoastindependent.com.au 
www.colliemail.com.au 
www.colypointobserver.com.au 
www.coomaexpress.com.au 
www.cootamundraherald.com.au 
www.cowraguardian.com.au 
www.crookwellgazette.com.au 
www.dailyadvertiser.com.au 
www.dailyliberal.com.au 
www.devonporttimes.com.au 
www.donnybrookmail.com.au 
www.dungogchronicle.com.au 
www.easternriverinachronicle.com.au 
www.edenmagnet.com.au 
www.esperanceexpress.com.au 
www.examiner.com.au 
www.eyretribune.com.au 
www.forbesadvocate.com.au 
www.gippslandtimes.com.au
www.gleninnesexaminer.com.au 
www.gloucesteradvocate.com.au 
www.goondiwindiargus.com.au 
www.goulburnpost.com.au 
www.greatlakesadvocate.com.au 
www.grenfellrecord.com.au 
www.guyraargus.com.au 
www.hardenexpress.com.au 
www.hepburnadvocate.com.au 
www.illawarramercury.com.au 
www.independentweekly.com.au 
www.inverelltimes.com.au
www.irrigator.com.au 
www.islandofcontrast.com.au
www.juneesoutherncross.com.au 
www.katherinetimes.com.au 
www.lakesmail.com.au
www.latrobevalleyexpress.com.au 
www.launcestontimes.com.au 
www.lithgowmercury.com.au 
www.macleayargus.com.au 
www.mailtimes.com.au
www.maitlandmercury.com.au 

PUBLICATIONS AND WEBSITES
Publications and Websites 

www.mandurahmail.com.au 
www.manningrivertimes.com.au 
www.margaretrivermail.com.au 
www.meandervalleynews.com.au 
www.merimbulanewsonline.com.au 
www.merredinmercury.com.au 
www.moreechampion.com.au 
www.moynegazette.com.au 
www.mudgeeguardian.com.au 
www.murrayvalleystandard.com.au 
www.muswellbrookchronicle.com.au 
www.myallcoastnota.com.au 
www.nambuccaguardian.com.au 
www.naroomanewsonline.com.au 
www.narrominenewsonline.com.au 
www.newcastlestar.com.au 
www.northernargus.com.au 
www.northerndailyleader.com.au 
www.northernmidlands.news.com.au 
www.northweststar.com.au 
www.nynganobserver.com.au 
www.oberonreview.com.au 
www.parkeschampionpost.com.au 
www.portlincolntimes.com.au 
www.portnews.com.au 
www.portpirierecorder.com.au 
www.portstephensexaminer.com.au 
www.queanbeyanage.com.au 
www.riverinaleader.com.au 
www.roxbydownssun.com.au 
www.sconeadvocate.com.au 
www.singletonargus.com.au 
www.southcoastregister.com.au 
www.southernweekly.com.au 
www.standard.net.au 
www.stawelltimes.com.au 
www.summitsun.com.au 
www.suncitynews.com.au 
www.sunraysiadaily.com.au 
www.taseastcoastnews.com.au 
www.tastamartimes.com.au 
www.tenterfieldstar.com.au 
www.theadvocate.com.au 
www.thecourier.com.au 
www.theflindersnews.com.au 
www.theherald.com.au 
www.theislanderonline.com.au 
www.thenortherntimes.com.au 
www.theridgenews.com.au 
www.therural.com.au 
www.townandcountrymagazine.com.au 
www.transcontinental.com.au 
www.ulladullatimes.com.au
www.victorharbortimes.com.au 
www.waginargus.com.au 
www.walchanewsonline.com.au 
www.warrenadvocate.com.au 
www.wauchopegazette.com.au 
www.wellingtontimes.com.au 
www.westcoastsentinel.com.au 
www.westernadvocate.com.au 
www.westernherald.com.au 
www.westernmagazine.com.au 
www.whyallanewsonline.com.au 
www.wimmeramail.com.au 
www.winghamchronicle.com.au 
www.yasstribune.com.au 
www.youngwitness.com.au 

Rural Press
www.agquip.com.au 
www.autoguide.com.au 
www.businessquickfind.com.au
www.buyersguide.com.au 
www.farmonline.com.au 
www.holidaysaway.net 
www.horsedeals.com.au 
www.jobsguide.com.au
www.lifeislocal.com.au
www.propertyguide.com.au 
www.rpinteractive.com.au 
www.ruralbookshop.com.au 
www.ruralpress.com.au 
www.ruralpresssales.com.au 
www.ruralpropertyguide.com.au 
www.yourguide.com.au 

Your Guide
albany.yourguide.com.au 
bowral.yourguide.com.au 
colac.yourguide.com.au 
huntervalleynews.yourguide.com.au 
kerang.yourguide.com.au 
kyneton.yourguide.com.au 
mildura.yourguide.com.au 
swanhill.yourguide.com.au 
tennantcreek.yourguide.com.au 

New Zealand
www.agtrader.co.nz 
www.lifestyle-farmer.co.nz 
www.straightfurrow.co.nz 

USA
www.farmfutures.com 
www.farmprogress.com 
www.feedstuffs.com 
www.tackntogs.com

Farmonline
fw.farmonline.com.au 
nqr.farmonline.com.au 
qcl.farmonline.com.au
sj.farmonline.com.au
sl.farmonline.com.au
theland.farmonline.com.au 
www.australianfarmjournal.com.au 
www.australianhorticulture.com.au 
www.farmonline.com.au/farmmags/alfalo

tfeeding/index.aspx 

www.farmonline.com.au/farmmags/austr

aliancottonoutlook/index.aspx

www.farmonline.com.au/farmmags/austr

aliandairyfarmer/index.aspx 

www.farmonline.com.au/farmmags/austr

alianlandcare/index.aspx

www.farmonline.com.au/horticulture 
www.farmonline.com.au/horticulture/goo

dfruitvegetables/index.aspx 

www.farmonline.com.au/horticulture/irrig
ationandwaterresources/index.aspx 

www.grapegrowers.com.au 
www.horticultureonline.com.au 
www.qldsmartfarmer.com.au 
www.turfcraft.com.au 

FAIRFAX DIGITAL - NEW ZEALAND 

www.bookit.co.nz 
www.findsomeone.co.nz 
www.oldfriends.co.nz 
www.safetrader.co.nz 
www.smaps.co.nz 
www.trademe.co.nz 
www.trademe.co.nz/trade-me-jobs 
www.trademe.co.nz/trade-me-motors 
www.trademe.co.nz/trade-me-property 
www.travelbug.co.nz 

FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010   139

PUBLICATIONS AND WEBSITES
Publications and Websites 

The Bay Chronicle 
Waiheke MarketPlace 
Western Leader 
Whangarei Leader 

Waikato/Bay of Plenty/Hawke’s Bay 
Community Newspapers
Cambridge Edition 
City Weekend 
Franklin County News 
Hamilton Press 
Hauraki Herald 
HB Country Scene 
Matamata Chronicle 
North Waikato News 
Piako Post 
Rotorua Review 
Ruapehu Press 
South Waikato News 
Taupo Times 
The Hastings Mail 
The Napier Mail 

Taranaki/Manawatu Community 
Newspapers
Central District Times 
Central Districts Farmer 
Feilding Herald 
North Taranaki Midweek 
Rangitikei Mail 
South Taranaki Star 
The Tribune 

Wellington Community Newspapers
Horowhenua Mail 
Kapi-Mana News 
Kapiti Observer 
The Hutt News 
The New Zealander (International) 
The Wellingtonian 
Upper Hutt Leader 
Wairarapa News 

South Island Community Newspapers
Central Canterbury News 
Clutha Leader 
D-Scene
High Country Herald 
Kaikoura Star 
Motueka-Golden Bay News 
Newslink 
Otago Southland Farmer 
Taieri Herald 
The Christchurch Mail 
The Invercargill Eye 
The Leader - Nelson City Leader 
The Leader - Richmond & Waimea 
The Marlborough Midweek 
The Mirror 
The Northern Outlook 
The Saturday Express 
Waitaki Herald 

New Zealand Business Media 

Magazines
CIO
Computerworld  
NZ Gear Guide  
NZ PCWorld
Resellernews  
MIS100

Websites
www.cio.co.nz
www.computerworld.co.nz  
www.fairfaxbm.co.nz 
www.jobuniverse.co.nz  
www.pcworld.co.nz  
www.pressf1.pcworld.co.nz 
www.reseller.co.nz 

NEW ZEALAND WEBSITES 
www.actv8.co.nz 
www.aucklandcityharbournews.co.nz  
www.aucklandstuff.co.nz  
www.businessday.co.nz 
www.centralleader.co.nz  
www.cuisine.co.nz 
www.dompost.co.nz   
www.eastandbayscourier.co.nz  
www.easterncourier.co.nz  
www.manawatustandard.co.nz  
www.manukaucourier.co.nz  
www.marlexpress.co.nz  
www.nelsonmail.co.nz  
www.northharbournews.co.nz  
www.northshoretimes.co.nz  
www.nor-westnews.co.nz  
www.nzfishingnews.co.nz  
www.nzgardener.co.nz
www.nzhouseandgarden.co.nz 
www.nzlifeandlesuire.co.nz  
www.nzx.com 
www.papakuracourier.co.nz  
www.press.co.nz 
www.rodneytimes.co.nz  
www.rugbyheaven.co.nz 
www.southlandtimes.co.nz  
www.sstlive.co.nz  
www.stuff.co.nz 
www.sundaynews.co.nz  
www.taranakidailynews.co.nz  
www.timaruherald.co.nz  
www.unlimited.co.nz 
www.waihekemarketplace.co.nz  
www.waikatotimes.co.nz  
www.westernleader.co.nz 

NEW ZEALAND PUBLISHING 

Metropolitan Newspapers 

The Christchurch Press 
The Dominion Post 
Waikato Times 

Regional Newspapers 

Manawatu Standard 
Taranaki Daily News 
The Marlborough Express 
The Nelson Mail 
The Southland Times  
The Timaru Herald 

National Newspapers 

Best Bets 
Sunday News 
Sunday Star-Times 
The Independent  
Turf Digest 

Magazines 

Actv8
Avenues
Boating New Zealand 
Cuisine
Fish & Game New Zealand 
New Zealand Fishing News 
New Zealand Gardener 
New Zealand Horse & Pony 
New Zealand Lifestyle Block 
New Zealand Trucking 
NZ Autocar 
NZ House & Garden 
NZ Life & Leisure 
Sky Sport 
Skywatch 
Sunday (host Sunday Star-Times)  
The Cut 
The TV Guide 
Truck Trader 
Unlimited
Your Weekend  

Community Newspapers 

Auckland & Northland Community 
Newspapers
Auckland City Harbour News 
Central Leader 
Dargaville & Districts News 
East & Bays Courier 
Eastern Courier 
Look North 
Manukau Courier 
North Harbour News 
North Shore Times 
Northern News 
Nor-West News 
Papakura Courier 
Rodney Times 

140   FAIRFAX MEDIA LIMITED ANNUAL REPORT 2010