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FBL Financial Group Inc.

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Sector Financial Services
Industry Insurance - Life
Employees 1001-5000
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FY2012 Annual Report · FBL Financial Group Inc.
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2012 Annual Report

2012 Annual Report

Letter To Shareholders

To My Fellow Shareholders,
I am honored to address you in my first annual report as CEO of FBL Financial Group. I am happy to report 
our company had excellent earnings in 2012 with operating income of $2.97 per share, continued growth in 
life insurance sales and book value, and execution of significant capital management actions. 

As important as financial performance are the investments we’ve made this year to further develop and 
strengthen relationships – the relationships that drive results. These relationships are based on more than 
business transactions – they grow from shared values and our mission to protect livelihoods and futures. 

Results
I am very proud of FBL’s financial performance in 2012, and of all the agents and employees who delivered 
these results. Operating income increased 18% from 2011 to $2.97 per share. FBL’s book value increased by 
21% to $47.47 per share. We delivered on our strategy to increase life sales and purposely decrease annuity 
sales, with life premium collected increasing 11% in 2012. We executed our capital management plans, 
repurchasing more than $181 million of FBL stock, which represents 18% of common shares outstanding 
at the beginning of 2012. We are successfully managing the challenges of the low interest rate environment 
by creating new products, managing our in force block of business, making other investments to maintain 
investment yields and managing expenses. 

Continued on next page >>

1

Relationships
Our positive results reflect investment in business strategies which effectively leverage our 
competitive advantages. Our relationships with the Farm Bureau organizations result in our Farm 
Bureau Financial Services consumer brand being highly recognized and regarded in rural and 
small metro markets. in conjuction with our property casualty company partners, our investment 
in our multiline Farm Bureau agency force results in deep customer engagement and long-term 
customer relationships. One of my top priorities is supporting our agents by equipping them 
with all the tools they need to be successful. That includes a wide portfolio of products to meet 
the needs of their customers. We’re also reviewing agent hiring and retention practices, training 
programs and compensation to make sure we have the very best agent business models in 
place, with the goal of increasing agent count. 

The strength of these relationships is demonstrated in our industry leading cross-sell rate. 
We also see opportunity for further growth in our market territory, as we focus our efforts on 
knowing our customers and working to make their lives simpler and more secure. 

Protecting Livelihoods and Futures
FBL Financial Group – through strong relationships with agents, customers and Farm Bureau 
partners – is focused on its mission to protect livelihoods and futures. This solid foundation and 
sound strategies in place position us well to build the future of FBL Financial Group and increase 
shareholder value. I look forward to our continued success.  

Sincerely, 

James P. Brannen
Chief Executive Officer

2012 AnnuAl RepoRt

2

2012 Annual Report

Questions and Answers with CEO Jim Brannen  

Q. What are your priorities in 2013?  

A:  My top priorities are supporting our multiline exclusive agency force and addressing the continuing 
challenges of the low interest rate environment. 

Our multiline exclusive Farm Bureau agents are one of our most significant competitive advantages. We are 
committed to supporting our agents and equipping them with the tools they need to be successful. That 
includes a wide portfolio of products to meet the needs of our customers. We’re also reviewing agent hiring 
and retention practices, training programs and compensation to make sure we have the very best agent 
business models in place, with the goal of increasing our agent count. 

We are also focused on successfully navigating the low interest rate environment. This includes creating new 
products, managing our in force block of business, considering other investment opportunities to maintain 
investment yields and managing expenses.    

Q: What achievements are you most proud of as you look back on 2012? 

A:  2012 brought change and growth to our companies and personnel. Most impactful for me, of course, 
was being named CEO and the opportunity to raise the bar on interaction with our many constituents. I’m 
proud of our financial performance for the year, and of all the people who worked hard to make those results 
a reality. We successfully delivered on our strategy to increase life sales and purposely decrease annuity 
sales; we increased operating income by 18% and increased book value by 21%. I’m also very proud of our 
outreach in our communities, where we invest time and resources in many organizations, including United 
Way, JDRF, American Heart and many more. 

Q: What distinguishes FBL Financial Group from other insurance companies?  

A:  There are several aspects of our subsidiary, Farm Bureau Life, that make us stand out from other 
companies. First is our consumer brand, Farm Bureau Financial Services. It is highly recognized and regarded 
in both rural and small metro markets. Secondly, we benefit from our connection to the Farm Bureau 
membership organizations and our close ties to the unique needs of the agricultural market. Rural areas 
are experiencing strong economies, fueled by the agricultural and energy industries. And of course our 
employees and our distribution channel distinguish us from other companies. Our multiline exclusive Farm 
Bureau agents have deep customer engagement and long-term customer relationships, which has led to our 
industry leading cross-sell rate. 

3

 
 
2012 Annual Report

Financial Review

2012 was a year of success and growth for FBL Financial Group. We delivered strong financial results with an 18% 
increase in operating income and a 21% increase in book value per share. We accomplished this by growing our 
volume of business in force, actively managing spreads and executing our Class A common stock repurchase plan.  

We’re successfully navigating the challenges of the low interest rate environment. And our investment portfolio 
continues to perform very well, with increased valuations over the past year.  We move forward in 2013, with 
sound strategies in place to build on FBL’s strong financial foundation and to increase shareholder value. 

Some of our more significant financial metrics are highlighted here. And of course you can find more detailed 
information in our Form 10-K. 

4

  
2012 Annual Report

Net Income per common share

2012 net income per share was positively impacted 
by growth in the volume of business in force and 
capital management actions taken throughout the year. 
2011 net income was negatively impacted by a $2.43 
per share loss related to the sale of EquiTrust Life 
Insurance Company and related debt redemption. This 
subsidiary was sold in 2011 to reduce risk of the overall 
enterprise, increase financial flexibility and enable 
capital management.  

Operating Income per common share

Operating income grew 18% in 2012 to $82.8 million, 
or $2.97 per share, reflecting the growing business of 
Farm Bureau Life, spread management and execution 
of capital management strategies.

Capitalization

FBL’s total capitalization exceeds $1.3 billion. The debt-to-total capitalization ratio, with equity credit for trust preferreds 
and securities at cost, was a low 4.7% at year-end 2012. 

5

Statutory Capital

Farm Bureau Life is well-capitalized with excellent 
company action level risk based capital, or RBC, of 
504%, an increase from 465% in 2011.

Book Value per common share

GAAP book value grew by 21% in 2012 reflecting solid 
earnings, higher investment valuations and the impact 
of repurchasing shares at a discount to book value.

Investments By Type

At December 31, 2012, FBL’s investments totaled $7.2 
billion and are well diversified by individual issue and 
industry.

Investments By Quality

FBL’s investment portfolio quality is high with 95% of 
the fixed maturity securities being investment grade.

2012 Annual Report

6

Management Team

2012 Annual Report

(Standing, left to right) 

Richard J. Kypta, Chief Operating Officer – Life Companies

David T. Sebastian, Vice President – Strategy & Business Development

Charles T. Happel, Chief Investment Officer 

James P. Brannen,  Chief Executive Officer

Donald J. Seibel, Chief Financial Officer and Treasurer

David A. McNeill, General Counsel 

Raymond W. Wasilewski, Vice President – Information Technology

Daniel D. Pitcher, Chief Operating Officer – Property Casualty Companies

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2012 Annual Report

Richard J. Kypta
Chief Operating Officer – Life Companies

Richard J. (Rich) Kypta is Chief Operating Officer – Life Companies of FBL Financial 
Group. He joined the company in August 2007 and served as senior vice president 
and general counsel through March 2008. Kypta also served as the secretary of 
FBL Financial Group through April 2009. Prior to joining FBL, Kypta held a number 
of legal, finance, and operations positions within Aviva USA Corporation and 
Aegon Insurance Group. He started his career with the public accounting firm of 
PricewaterhouseCoopers. 

Kypta holds a BS degree from Georgetown University, an MS degree from Johns 
Hopkins University and a J.D. degree from the University of Maryland’s School of 
Law. He is a certified public accountant; a member of the American Institute of 
Certified Public Accountants, American Bar Association and Maryland State Bar 
Association; and a Fellow of the Life Management Institute. Kypta currently serves 
as a director of the Iowa and Wyoming Life and Health Guaranty Associations, a 
director of the Life Insurers Council, a Council of LOMA and as a trustee of the 
HCI Foundation.

David T. Sebastian
Vice President – Strategy & Business Development 

David T. Sebastian  was named Vice President - Strategy and Business 
Development in June of 2008, having served as vice president in various sales and 
marketing capacities since joining FBL Financial Group in 2004. Sebastian was a 
consultant to the companies on sales, marketing and business matters beginning 
in 1995. Prior to joining FBL, Sebastian was an independent consultant to clients 
in financial services, professional services, manufacturing, consumer products and 
education for more than 20 years.

Charles T. Happel
Chief Investment Officer   

Charles T. (Charlie) Happel is Chief Investment Officer of FBL Financial Group. He 
joined the company in 1984 as a Farm Bureau Financial Services agent, moving to 
the corporate office in 1986. Over the next 15 years, he held various positions in 
investments, including securities analyst and portfolio manager. Happel became 
securities vice president in 2001, vice president - investments in August 2008, and 
was named chief investment officer in September 2009.

Happel is a graduate of the University of Northern Iowa and earned an MBA from 
Drake University. He is a Chartered Financial Analyst (CFA) Charterholder and holds 
a number of industry designations, including CFP, FLMI, ChFC, CLU, and CPCU. 
He is also a member of the CFA Institute and the CFA Society of Iowa.

8

2012 Annual Report

James P. Brannen
Chief Executive Officer

James P. (Jim) Brannen was named Chief Executive Officer of FBL Financial Group, 
Inc. in August, 2012. Prior to his appointment as Chief Executive Officer, Brannen 
served as Chief Financial Officer, Chief Administrative Officer and Treasurer since 
2007. He joined FBL in 1991, and held various positions in finance and executive 
management. Prior to joining FBL, Brannen worked in public accounting. A graduate 
of the University of Iowa, Brannen is a certified public accountant and a member 
of the American Institute of Certified Public Accountants and the Iowa Society of 
Certified Public Accountants. Brannen is active in civic and industry organizations, 
currently serving on the board of directors of United Way of Central Iowa and The 
Greater Des Moines Partnership. He also serves as a member of the Property 
Casualty Insurance Association of America (PCI) Board of Governors and as vice 
president of the Federation of Iowa Insurers.

Donald J. Seibel
Chief Financial Officer and Treasurer

Donald J. (Don) Seibel was named Chief Financial Officer and Treasurer in August, 
2012. Prior to his appointment as Chief Financial Officer and Treasurer, Seibel 
served on the executive management team as Vice President – Finance since 
2007. Seibel joined FBL in 1996 and became GAAP accounting vice president in 
1998 and vice president-accounting in 2002. Prior to joining FBL, Seibel worked in 
public accounting. 

Seibel holds a bachelor’s degree in accounting from Iowa State University, is 
a certified public accountant and chartered global management accountant, 
a member of the American Institute of Certified Public Accountants and the 
Iowa Society of Certified Public Accountants, and holds the Fellow Life Office 
Management Institute (FLMI) certification. Seibel is also active in civic and industry 
organizations, currently serving on the board of directors of the Iowa Society of 
Certified Public Accountants.

David A. McNeill
General Counsel

David A. McNeill, General Counsel of FBL Financial Group, joined FBL in 1989. He 
held various positions in the legal department before being named to his current 
position in 2009. Prior to joining FBL, McNeill was in private practice as an attorney 
in the Des Moines law firm of Davis, Hockenberg, Wine, Brown, Koehn & Shors 
(now Davis Brown) and an attorney with Miller & Sanford law firm (now Lathrop & 
Gage) in Springfield, Missouri. 

McNeill received his Juris Doctorate degree, with honors, from Drake University 
Law School and his bachelor’s degree from Simpson College. McNeill is a director 
and is Secretary of the Kansas Life & Health Insurance Guaranty Association.

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2012 Annual Report

Raymond W. Wasilewski
Vice President – Information Technology

Raymond W. (Ray) Wasilewski was named Vice President, Information Technology 
for FBL Financial Group in August 2011. In his previous position as Vice President 
- Technology, Wasilewski was responsible for Life and P/C applications delivery 
and led the Enterprise Architecture team. Wasilewski holds a bachelor’s degree 
in vocational education from Southern Illinois University and a master’s degree 
in Computer Information Systems from Nova Southeastern University. Before 
joining FBL Financial Group, he was a consultant, a commercial software designer, 
a computer science and electronics instructor at Alaska Junior College, and 
he served in the U.S. Navy for 17 years in the cryptography field. Wasilewski 
serves on the PCI Information Technology Committee and is on the board of The 
Technology Association of Iowa.

Daniel D. Pitcher
Chief Operating Officer – Property Casualty Companies

Daniel D. (Dan) Pitcher is Chief Operating Officer – Property Casualty Companies 
of FBL Financial Group. Prior to his current position, he served as vice president, 
property/casualty companies from 2007 to 2011. Pitcher joined FBL in 1998 and 
held various information system roles including as information systems vice 
president in 2002. Prior to joining FBL, Pitcher spent 15 years with Nationwide/
Allied Insurance in various life and property casualty information systems roles. 
Pitcher holds a bachelor’s degree in business administration from Drake University, 
and holds the Fellow Life Office Management Institute (FLMI) certification.

10

Board of Directors

2012 Annual Report

Craig D. Hill, Chairman of the Board

Craig D. Hill, 57, is the Chairman of the Board and chair of the Executive 
Committee. He was elected President of the Iowa Farm Bureau Federation and 
its subsidiary, Farm Bureau Management Corporation, in December 2011 and has 
served on its board of directors since 1989. He was its Vice President from 2001 
to 2011. He served as a Class B director from 2002 to 2004 and since 2007.  He 
has served on the board of Farm Bureau Life from 1989 to 2007, and again from 
December 2011 when he also became its President. He has been on the board 
of Farm Bureau Property & Casualty since 1989, and also serves on the board of 
Western Ag. Hill is also a director of the American Farm Bureau Federation and  
FB BanCorp. Hill farms 1,000 acres of row crops and has a swine operation near 
Milo, Iowa.

Steve L. Baccus 

Steve L. Baccus, 63, became a Class B Director in May 2002 after being named 
President of the Kansas Farm Bureau. He is also Chairman of the board of 
directors of Farm Bureau Property & Casualty, and a director of Farm Bureau 
Life, Western Ag and FB BanCorp. In 2004 Baccus was elected to the board of 
directors of the American Farm Bureau Federation. His family farm in Ottawa 
County, Kansas produces wheat, milo, soybeans, sunflower and irrigated corn. 
Baccus earned bachelor’s and master’s degrees in psychology from Washburn 
University and Chapman College, respectively.  

Roger K. Brooks

Roger K. Brooks, 75, became a Class A director in May 2009. He serves on the 
Finance Committee and the Management Development and Compensation 
Committee. Brooks is the retired Chief Executive Officer and Chairman of 
AmerUs Group. He retired from AmerUs in 2005, after nearly 50 years of service. 
Brooks has served on numerous community boards and is a member of the Iowa 
Insurance Hall of Fame and Iowa Business Hall of Fame. He is also a Fellow of the 
Society of Actuaries. Brooks graduated magna cum laude with a bachelor’s degree 
in mathematics from the University of Iowa. He also participated in Stanford 
University’s Executive Program. 

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2012 Annual Report

Jerry L. Chicoine

Jerry L. Chicoine, 70, Class A director since 1996, is the Lead Director of the 
independent directors, Vice Chairman of the Board, and serves on the Executive 
Committee and the Management Development and Compensation Committee. 
Chicoine retired effective January 1, 2001 as Chairman and Chief Executive Officer 
of Pioneer Hi-Bred International, Inc. He had served in those capacities since 
1999, and was Pioneer’s Executive Vice President and Chief Operating Officer 
since 1997. From 1988 to 1997 he had served as Senior Vice President and Chief 
Financial Officer. He was named a director of Pioneer Hi-Bred in March 1998. He 
was named Outstanding CPA in Business and Industry by the Iowa Society of 
CPAs in 1998. He was a partner in the accounting firm of McGladrey & Pullen from 
1969 to 1986 and also holds a law degree. 

Tim H. Gill

Tim H. Gill, 60, Class A director since 2004, has been President and Chief 
Executive Officer of Montana Livestock Ag Credit, Inc. since 1986. The company 
specializes in agricultural finance throughout the state of Montana, underwrites 
long-term real estate loans and has its own investment offerings. Gill is on the 
finance committee of Montana Stockgrowers, a member of the tax and credit 
committee of the National Cattlemen’s Beef Association, and a director and past 
chairman of the Montana Council on Economic Education. He is chair of the 
Management Development and Compensation Committee. 

Robert H. Hanson

Robert H. Hanson, 71, Class A director since 2004, was an investment banker 
with Merrill Lynch, Pierce Fenner & Smith in New York from 1965 to 1989, since 
1972 as a Vice President, specializing in providing corporate finance services to 
the regulated utilities and telecommunications industries. In 1990 he relocated 
to Cody, Wyoming, where he was employed by Dean Witter Reynolds, Inc. as an 
Account Executive, and later by D.A. Davidson & Co., as Vice President and Office 
Manager of that firm’s Cody office. In 1993 he joined GST Telecommunications, 
Inc., initially as Senior Vice President - Corporate Development, and subsequently 
as Chief Financial Officer, retiring from those positions in 1999. Hanson is a past 
member of the Wyoming Telecommunications Council and current President 
of the Boys & Girls Club of Park County, Wyoming. In addition, he is a director 
and trustee of two national conservation organizations, for which he has the 
responsibility for financial and investment management. Hanson is a graduate of 
Yale University. He is chair of the Finance Committee, and has been named by the 
Board of Directors as one of our “Audit Committee financial experts.”  

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2012 Annual Report

Paul E. Larson

Paul E. Larson, 60, Class A director since 2004, has been named by the Board of 
Directors as one of our “Audit Committee financial experts.” He retired in 1999 as 
President of Equitable Life of Iowa and its subsidiary, USG Annuity and Life, after 
22 years with the companies. Larson holds both a law degree and a certified public 
accountant designation. He was named Outstanding CPA in Business and Industry 
by the Iowa Society of CPAs in 1999, and inducted into the American Institute of 
CPAs Business and Industry Hall of Fame in 2000. He is a member of the board of 
directors of non-public companies Wellmark, Inc., Wellmark of South Dakota, Inc., 
GuideOne Mutual Insurance Company and GuideOne Specialty Mutual Insurance 
Company. He was also a board member of EquiTrust Mutual Funds (which was 
then managed by one of our subsidiaries), where he was chair of the Audit 
Committee and the committee’s financial expert. He resigned from the EquiTrust 
Mutual Funds board upon election to the FBL Financial Group Board in 2004.

Edward W. Mehrer 

Edward W. Mehrer, 74, Class A director since 2004, is the chair of the Audit 
Committee. He is currently a member of the board of directors, and the audit 
and compensation committees, of Novation Inc. He served as Interim Chief 
Executive Officer of CyDex, Inc., a drug delivery company, from late 2002 to 
mid-2003, and as its Chief Financial Officer from November 1996 to December 
2003. Prior to joining CyDex in 1996, Mehrer was Executive Vice President and 
Chief Financial and Administrative Officer of Marion Merrell Dow and a director 
and member of its executive committee. From 1976 to 1986, Mehrer served 
as partner-in-charge of audit and accounting for KPMG Peat Marwick in Kansas 
City, Missouri. The Board of Directors has named him as one of our “Audit 
Committee financial experts.”

Dennis J. Presnall

Dennis J. Presnall, 59, has served as a Class B Director since January 2012. 
While he is not nominated for another term, he is expected to be elected by 
the Board of Directors to become Secretary of FBL, effective at the May 16, 
2013 annual meeting. Presnall since 2007 has been the Executive Director 
and Secretary-Treasurer of the Iowa Farm Bureau Federation and a director 
of its Farm Bureau Management Corporation. He joined Iowa Farm Bureau in 
1982. He is also Senior Vice President and Secretary of Farm Bureau Life and 
of Farm Bureau Property & Casualty. He is a director of Valley Bank and chair 
of the Board of Ambassadors for Coaches vs. Cancer. He is past president of 
the Ankeny, Iowa school board and former chairman of the Iowa High School 
Athletic Association Board of Control.

13

2012 Annual Report

Kevin G. Rogers

Kevin G. Rogers, 52, was elected as a Class B Director in February 2008. He 
has been President of the Arizona Farm Bureau Federation since 2003. He also 
served on the board of the American Farm Bureau Federation and its executive 
committee for six years through 2010. He is a director of FB BanCorp. He is an 
officer of the Arizona Cotton Grower’s Association and serves on the board of 
the National Cotton Council, the USDA’s Cotton Board (chairman) and is on the 
USDA’s Air Quality Task Force. Rogers is also a director of Farm Bureau Life, the 
vice chairman of Farm Bureau Property & Casualty, and a director of Western 
Ag. His family farms 7,000 acres in the Phoenix metropolitan area and produces 
cotton, alfalfa, wheat, barley and corn. 

Scott E. VanderWal

Scott E. VanderWal, 49, was elected a Class B director in May 2011. VanderWal 
has been president of the South Dakota Farm Bureau Federation since 2004, and 
a member of its board of directors since 1997. He is also a member of the boards 
of directors of Farm Bureau Property & Casualty (since 2004), Farm Bureau Life 
(since 2004), Western Ag (since 2006), FB BanCorp (since 2004) and American 
Farm Bureau Federation (since 2006), and member of a number of American Farm 
Bureau task forces. VanderWal received a bachelor’s degree in General Agriculture, 
with a Plant Science minor, from South Dakota State University in 1985. His family 
farm operation near Volga, South Dakota includes corn, soybeans, custom cattle 
feeding and custom harvesting. VanderWal does the overall financial management, 
accounting, crop management and planning for the farm operation. He has also 
traveled to Brazil, China, Switzerland, Cuba, Panama and Colombia on agriculture 
trade and marketing trips. 

John E. Walker

John E. Walker, 74, Class A director since 1996, is the chair of the Class A 
Nominating and Corporate Governance Committee and is a member of the 
Management Development and Compensation Committee. He retired January 1, 
1996 from Business Men’s Assurance (BMA), Kansas City, Missouri, where he had 
been the Managing Director of Reinsurance Operations since 1979. He had been 
a member of the board of directors of BMA for 11 years before his retirement, 
and a member of its executive committee. Mr. Walker was a director of LabOne, 
Inc., a publicly traded testing laboratory, and its predecessor, for close to 20 years 
until the company was acquired by merger in late 2005. He serves on a variety of 
nonprofit community boards

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2012 Annual Report

Company Profile

FBL Financial Group is a holding company whose purpose is to protect livelihoods and futures. Its primary 
operating subsidiary, Farm Bureau Life Insurance Company, underwrites and markets a broad range of life 
insurance and annuities to individuals and businesses, which are distributed by multiline exclusive Farm Bureau 
agents. In addition, FBL Financial Group manages all aspects of two Farm Bureau affiliated property-casualty 
insurance companies for a management fee. FBL Financial Group, headquartered in West Des Moines, Iowa, is 
traded on the New York Stock Exchange under the symbol FFG.  

Farm Bureau Life Insurance Company

Farm Bureau Property & Casualty Insurance Company
Western Agricultural Insurance Company

FBL Financial Group’s Farm Bureau 
Life Insurance Company subsidiary has 
1,853 exclusive agents and managers 
in 14 Midwestern and Western states. 
Farm Bureau Life, which originated in 
1945, serves the niche marketplace 
of Farm Bureau members with a 
comprehensive line of life insurance and 
annuity products.  

FBL Financial Group manages all 
aspects of two Farm Bureau affiliated 
property-casualty insurance companies: 
Farm Bureau Property & Casualty 
Insurance Company and Western 
Agricultural Insurance Company, 
which operate predominantly in eight 
states. FBL Financial Group receives a 
management fee from these companies 
and underwriting results do not impact 
FBL Financial Group’s results. 

15

Corporate Headquarters

FBL Financial Group, Inc.
5400 University Avenue
West Des Moines, Iowa 50266
(515) 225-5400
www.fblfinancial.com

Independent Auditors

Ernst & Young LLP
Suite 3000
801 Grand Avenue
Des Moines, Iowa 50309

Stock Transfer Agent

Form 10-K and Proxy Statement 

Computershare
250 Royall Street
Canton, MA 02021
www.computershare.com/investor

View FBL Financial Group’s Form 10-K 
and Proxy Statement by visiting
www.fblfinancial.com and selecting 
Financial Information, SEC Filings.

Financial and Investor Inquiries

Anyone interested in learning more about FBL Financial Group can ask questions and/or request news releases, annual reports, 
financial supplements, and Forms 10-K and 10-Q at no charge by completing our Document Request Form for printed materials 
or our Contact Us Form for questions or comments. Direct mail inquires should be forwarded to:

Kathleen Till Stange
Corporate & Investor Relations Vice President
FBL Financial Group, Inc.
5400 University Avenue
West Des Moines, Iowa 50266
(515)226-6780
fax: (515) 226-6966
email: Kathleen.TillStange@FBLFinancial.com

Direct Stock Purchase Plan 

You can purchase FBL Financial Group Class A common stock through our stock transfer agent, ComputerShare. To find out 
more, purchase stock or manage your existing account, call 866-892-5627 or visit www.computershare.com/investor. 

Forward Looking Statements

Certain statements made in this annual report concerning FBL Financial Group’s prospects for the future are forward-looking 
statements intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act. 
These statements generally can be identified by their context, including terms such as “believes,” “anticipates,” “expects,” or 
similar words.

These statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed 
or implied in the forward-looking statement. These risks and uncertainties are detailed in FBL Financial Group’s reports filed 
with the Securities and Exchange Commission and include, but are not limited to, difficult conditions in financial markets and 
the economy, lack of liquidity and access to capital, investment valuations, interest rate changes, competitive factors, the ability 
to attract and retain sales agents and a decrease in ratings. These forward-looking statements are based on assumptions which 
FBL Financial Group believes to be reasonable; however, no assurance can be given that the assumptions will prove to be 
correct. These important risks and uncertainties should be considered in evaluating any statement contained herein.

Investors should not place undue reliance upon any forward-looking statements included in this annual report, as they are only 
as of the date March 29, 2013. FBL disclaims any obligation to update forward-looking statements after the date of this annual 
report. Further, FBL Financial Group assumes no responsibility for any inaccuracies or misstatements that occur as a result of 
the review of dated material. For FBL Financial Group’s most current information, please reference FBL Financial Group’s current 
SEC filings, which may be found on FBL Financial Group’s website under Investor Relations, SEC Filings  
(http://www.fblfinancial.com/docs.aspx?iid=103687). 

5400 University Avenue • West Des Moines, Iowa 50266 • 515-225-5400

www.fblfinancial.com