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WD-40 CompanyFELLOW FLOTEK SHAREHOLDERS: Lead. Support. Accelerate. Those three simple yet powerful words define the “new” Flotek. While an annual report is intended to be reflective, your company has little time to reflect as our plate is full of opportunities to continue to transform Flotek into a global leader in specialty oilfield technologies. From our environmentally friendly specialty chemicals to our best-in-class Teledrift “measurement-while-drilling” technologies and from West Texas to the countryside of Turkey, Flotek is accelerating the transformation of your company as it leads the innovation of products and services to find and produce new sources of oil and natural gas around the globe. While we are excited about the future, a quick review of the journey will put your company’s 2010 achievements in perspective: • Flotek finished 2010 with over $19 million of cash in the bank. That compares to just $600,000 in September of 2009. • Flotek revenues for 2010 were $147 million, a 31% increase compared to 2009. Revenues increased in each calendar quarter and the trend continued in the first quarter of 2011. • Your company, with the assistance of our financial advisors from Enerecap Partners, restructured its senior credit flexibility facility, providing necessary to focus on the reenergizing our business, improving operations and stabilizing our balance sheet. the • Flotek enhanced its financial management team with the addition of Johnna Kokenge as Chief Accounting Officer. Under Johnna’s guidance, your company improved the timeliness and transparency of both internal and external financial analysis, including on-time and accurate financial reports with the Securities and Exchange Commission. In for transferred addition, Flotek independent auditing services to Hein & Associates, a boutique Certified Public Accounting Firm with responsibility deep experience in the energy sector. Our new association with Hein re-created a culture of trust and mutual respect with our professional auditors and resulted in a much more efficient and cost-effective audit process. • Your company refocused its marketing efforts to assure we were reaching the right people and the right customers creating a more robust sales effort. In addition, Flotek empowered its front line team members with more information, more responsibility along with a new set of clear performance standards. The result was a significant increase in total revenue as well as revenue per person, a key metric of corporate efficiency. • Flotek began to rebuild relationships with a number of current and former stakeholders as well as many new shareholders. Our mission has been to regain the trust of each and every Flotek stakeholder. Shareholders, note holders and other stakeholders deserve an unambiguous, consistent and transparent message about the current status of Flotek. • Flotek – a direct result of the dedication, effort and enthusiasm of each member of our team – was the sixth best performing equity listed on the New York Stock Exchange. Each member of the Flotek team had plenty to be proud in 2010. However, our journey has just begun and the finish line is still in the distance. Flotek was not profitable in 2010, and that is simply not acceptable. We will redouble our efforts, work diligently on creating more efficient processes and be acutely focused on profitable growth. We will strive in 2011 to create profits for our shareholders and continue to position Flotek for both long- term and lasting growth. Operationally, Flotek can be proud of a number of milestones accomplished in 2010: • Flotek’s chemical technologies continue to lead the industry in “environmental friendliness” as our top- notch research chemists are constantly striving to not only improve the efficacy of our chemical compounds but also find new applications and create products with environmental sensitivities in mind. Environmental stewardship is nothing new to Flotek as your company filed its first patent for the microemulsion technologies in 2003, long before the oilfield chemical debate surfaced. • Your company’s chemical technologies traveled long distances in 2010 as Flotek chemistries were used on the initial unconventional gas completions in Poland, Turkey and in France’s Paris Basin. We are excited about the growing international dimensions of our business. In addition to new markets abroad, we continued to gain traction in key markets like the Marcellus Shale, potentially the most prolific natural gas basin ever delineated in North America. In addition, our Complex Nanofluid chemistries are gaining traction in liquids plays such as the Niobrara and Eagle Ford. • Flotek’s drilling products technologies continue to gain market share. In 2010, Flotek touched nearly 25% of all drilling rigs in the United States with at least one product or service. Our goal in 2011 is to not only increase that reach but also increase the technology density of Flotek’s work on our customers’ rigs. • Teledrift, Flotek’s best-in-class measurement-while- drilling technology, continues to gain share across the U.S. with new sales records set in the Permian Basin. In addition, we completed our initial work for Saudi Aramco and, like our chemical technologies, look forward to new international opportunities in the coming year. Our recently announced venture with Dubai-based Basin Supply Corp., a leading oilfield supply chain management firm, should open additional international doors for both our Teledrift and chemical technologies in 2011 and beyond. lift • Your company’s artificial technologies also provided solid growth opportunities. Through superior customer service and our ability to be responsive to customer needs, Flotek inked one of the largest artificial lift agreements in the history of the company. One of the largest coal bed methane players in the Powder River Basin agreed to move its lift business to Flotek under a two-year agreement. As a result, revenues from that customer grew from just $42,000 in the second quarter of 2010 to over $1 million in the third quarter. While the Flotek team is pleased with these accomplishments, our success only increases the desire for more. We cannot afford to be satisfied with where we have been but, rather, Flotek must create a compelling vision for a successful future. As leaders, we understand success will also lead to higher expectations and more challenging benchmarks by which Flotek will be measured. As a result, we must work smarter, provide compelling leadership that challenges and energizes the Flotek team to reach higher, and continue to find ways to create a more dynamic and efficient company. While we can’t promise perfection, we can strive for it. We also pledge to you, our shareholders, that everything we do at Flotek will be based on our belief that it is in the best interest of our stakeholders. First and foremost, we will work tirelessly to add value and continue to earn your trust. In short, we will lead, support and accelerate. Thank you for your continued interest in and support of Flotek. With Appreciation, pp John W Chisholm John W. Chisholm Chairman of the Board and President UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2010 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM ______________ TO ______________ Commission fi le number 1-13270 FLOTEK INDUSTRIES, INC. (Exact name of registrant as specifi ed in its charter) DELAWARE (State or other jurisdiction of incorporation or organization) 2930 W. Sam Houston Parkway N. #300 Houston, TX (Address of principal executive offi ces) 900023731 (I.R.S. Employer Identifi cation No.) 77043 (Zip Code) (713) 849-9911 (Registrant’s telephone number, including area code) SECURITIES REGISTERED PURSUANT TO SECTION 12B OF THE ACT: Title of each class Common Stock, $0.0001 par value 5.25% Convertible Senior Notes Due 2028 and guarantees Name of each exchange on which registered New York Stock Exchange, Inc. New York Stock Exchange, Inc. SECURITIES REGISTERED PURSUANT TO SECTION 12G OF THE ACT: NONE NO YES Indicate by check mark if • the registrant is a well-known seasoned issuer, as defi ned in Rule 405 of the Securities Act. • if the registrant is not required to fi le reports pursuant to Section 13 or Section 15(d) of the Act. • whether the registrant (1) has fi led all reports required to be fi led by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to fi le such reports), and (2) has been subject to such fi ling requirements for the past 90 days. • whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such fi les). • if disclosure of delinquent fi lers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in defi nitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. • whether the registrant is a large accelerated fi ler, an accelerated fi ler, a non-accelerated fi ler, or a smaller reporting company. See the defi nitions of “large accelerated fi ler,” “accelerated fi ler” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. Large accelerated fi ler Accelerated fi ler Non-accelerated fi ler (Do not check if a smaller reporting company) Smaller reporting company • whether the registrant is a shell company (as defi ned in Rule 12b-2 of the Exchange Act). Th e aggregate market value of voting common stock held by non-affi liates of the registrant as of June 30, 2010 (based on the closing market price on the New York Stock Exchange Composite Tape on June 30, 2010) was $35,619,237. At March 7, 2011, there were 43,034,446 outstanding shares of the registrant’s common stock, $0.0001 par value. Th e information required in Part III of the Annual Report on Form 10-K is incorporated by reference to the registrant’s defi nitive proxy statement to be fi led pursuant to Regulation 14A for the registrant’s 2011 Annual Meeting of Stockholders. DOCUMENTS INCORPORATED BY REFERENCE Table of contents PART I 1 ITEM 1 Business ......................................................................................................................................................................................................................................................................................................................................1 ITEM 1A Risk Factors ........................................................................................................................................................................................................................................................................................................................5 ITEM 1B Unresolved Staff Comments ........................................................................................................................................................................................................................................................14 Properties ...........................................................................................................................................................................................................................................................................................................................14 ITEM 2 Legal Proceedings ..............................................................................................................................................................................................................................................................................................15 ITEM 3 (Removed and Reserved) ....................................................................................................................................................................................................................................................................15 ITEM 4 PART II 16 ITEM 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities .................................................................................................................................................................................................................................................................................16 ITEM 6 Selected Financial Data .........................................................................................................................................................................................................................................................................18 ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations ......................19 ITEM 7A Quantitative and Qualitative Disclosures About Market Risk ...............................................................................................................................32 Financial Statements and Supplementary Data ....................................................................................................................................................................................32 ITEM 8 ITEM 9 Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.................58 ITEM 9A Controls and Procedures .....................................................................................................................................................................................................................................................................58 ITEM 9B Other Information ..........................................................................................................................................................................................................................................................................................59 PART III 61 ITEM 10 Directors, Executive Offi cers and Corporate Governance ...............................................................................................................................................61 ITEM 11 Executive Compensation ....................................................................................................................................................................................................................................................................61 ITEM 12 Security Ownership of Certain Benefi cial Owners and Management and Related Stockholder Matters .............................................................................................................................................................................................................................................................................................................................61 ITEM 13 Certain Relationships and Related Transactions, and Director Independence .......................................................................61 ITEM 14 Principal Accounting Fees and Services ................................................................................................................................................................................................................61 PART IV 62 ITEM 15 Exhibits and Financial Statement Schedules ...............................................................................................................................................................................................62 SIGNATURES ........................................................................................................................................................................................................................................................................................................................................................65 Forward-Looking Statements Th is Annual Report on Form 10-K (the “Annual Report”), and in particular, Item 7- “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” contains “forward-looking statements” within the meaning of the safe harbor provisions, 15 U.S.C. § 78u-5, of the Private Securities Litigation Reform Act of 1995 (the “Reform Act”). Forward-looking statements are not historical facts but instead represent the Company’s current assumptions and beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Th e forward-looking statements contained in this Annual Report are based upon information available as of the date of this Annual Report. Th e forward-looking statements relate to future industry trends and economic conditions, forecast performance or results of current and future initiatives and the outcome of contingencies and other uncertainties that may have a signifi cant impact on the Company’s business, future operating results and liquidity. Th ese forward-looking statements generally are identifi ed by words such as “anticipate,” “believe,” “estimate,” “continue,” “intend,” “expect,” “plan,” “forecast,” “project” and similar expressions, or future-tense or conditional constructions such as “will,” “may,” “should,” “could,” etc. Th e Company cautions that these statements are merely predictions and not to be considered as guarantees of future performance. Forward-looking statements are based upon current expectations and assumptions that are subject to risks and uncertainties that can cause actual results to diff er materially from those projected, anticipated or implied. A detailed discussion of potential risks and uncertainties that could cause actual results and events to diff er materially from forward-looking statements is included in Part I, Item 1A- “Risk Factors” in this Annual Report and periodically in future reports fi led with the Securities and Exchange Commission (the “SEC”). Th e Company has no obligation to publicly update or revise any forward-looking statements, whether as a result of new information or future events, except as required by law. PART I ITEM 1 Business PART I ITEM 1 Business General Flotek Industries, Inc. (“Flotek” or the “Company”) is a diversifi ed global supplier of drilling and production related products and services. Th e Company’s strategic focus, and that of all wholly owned subsidiaries (collectively referred to as the “Company”), includes oilfi eld specialty chemicals and logistics, down-hole drilling tools and down-hole production tools used in the energy and mining industries. In December 2007, the Company’s common stock began trading on the New York Stock Exchange (the “NYSE”) under the stock ticker symbol “FTK.” Annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports fi led or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, (“the Exchange Act”) are posted to the Company’s website, www.fl otekind.com as soon as practicable subsequent to electronically fi ling or furnishing to the SEC. Information contained on the Company’s website is not to be considered as part of any regulatory fi ling. As used herein, “Flotek,” the “Company,” “we,” “our” and “us” refers to Flotek Industries, Inc. and/or the Company’s wholly owned subsidiaries. Th e use of these terms is not intended to connote any particular corporate status or relationship. Historical Developments Th e Company incorporated in the Province of British Columbia on May 17, 1985. On October 23, 2001, the Company moved the corporate domicile to the state of Delaware and culminated a reverse stock split of 120 to 1. Eff ective October 31, 2001, the Company completed a reverse merger with CESI Chemical, Inc. (“CESI”). Since that date, the Company has grown through a series of acquisitions and organic growth. Description of Operations Th e Company has three strategic business segments: Chemicals and Logistics (“Chemicals”), Drilling Products (“Drilling”) and Artifi cial Lift. Each segment off ers competitive products and services derived from patented technological advances that are reactive to industry demands in both domestic and international markets. Financial information regarding operational segments and geographic concentration is provided within this Annual Report. See Part II, Item 8-“Financial Statements and Supplementary Data.” and Note 17- Segment Information in the Notes to Consolidated Financial Statements for additional information. Chemicals and Logistics Th e Chemicals business provides oil and natural gas fi eld specialty chemicals for use in drilling, cementing, stimulation and production activities designed to maximize recovery within both new and mature fi elds. Th e Company’s specialty chemicals possess enhanced performance characteristics and are manufactured to withstand a broad range of down-hole pressures, temperatures and other well-specifi c conditions and compliant with customer specifi cations. Th e Company has two operational laboratories: 1) a technical services laboratory and 2) a research and development laboratory. Each focuses on design improvements, development and viability testing of new chemical formulations; as well as continued enhancement of existing products. CESI branded micro- emulsions are patented both domestically and internationally and are proven strategically cost eff ective alternatives within both oil and natural gas markets. Th e Company’s micro-emulsions are environmentally friendly stable mixtures of oil, water and surface active agents that form complex nano-fl uids which organize molecules into nanostructures. Th e combined advantage of solvents, surface active agent(s) and drilling structures result in increased well treatment results as compared to the independent use of solvents and surface active agent(s). CESI’s micro-emulsions are composed of renewable, plant derived, cleaning ingredients and oils that are certifi ed as biodegradable. Certain micro- emulsions have been approved for use in the North Sea which has some of the most stringent oil fi eld environmental standards in the world. Th e Company’s micro-emulsions have benefi ted both operational and fi nancial results in low permeability sand and shale reservoirs. FLOTEK INDUSTRIES, INC. Form 10K 1 PART I ITEM 1 Business Th e logistics business designs, operates and manages automated bulk material handling and loading facilities. Th e bulk facilities handle oilfi eld products, including sand and other materials for well-fracturing operations, dry cement and additives for oil and natural gas well cementing, and supply materials used in oilfi eld operations. Drilling Products Th e Company is a leading provider of down-hole drilling tools for use in oilfi eld, mining, water-well and industrial drilling activities. Further, the Company manufactures, sells, rents and inspects specialized equipment used in drilling, completion, production and workover activities. Th rough internal growth initiatives, operational best practices and acquisitions, the Company has realized increased rental tool activity and broadened its geographic scope of operations. Established tool rental operations are strategically located throughout the United States (the “US”) and in an increasing number of international markets. Rental tools include stabilizers, drill collars, reamers, wipers, jars, shock subs, wireless survey, measurement while drilling (“MWD”) tools and mud-motors. Equipment sold primarily includes mining equipment, centralizers and drill bits. Th e Company remains focused on product marketing in the Southeast, Northeast, Mid-Continent and Rocky Mountain regions of the US, as well as on international sales expansion using third party agents and employees. Seasonality Artifi cial Lift Th e Company provides pumping system components, electric submersible pumps (“ESP’s”), gas separators, production valves and complementary services. Artifi cial Lift products satisfy the requirements of coal bed methane and traditional oil and natural gas production and assist natural gas, oil and other fl uids movement from the producing horizon to the surface. Artifi cial Lift products employ proprietary technologies instrumental to improved well performance. Patented Petrovalve products optimize pumping effi ciency in horizontal completions as well as heavy oil wells and wells with high liquid to gas ratios. Petrovalve products placed horizontally increase fl ow per stroke, and eliminate gas locking of traditional ball and seat valves that require more maintenance. Th e patented gas separation technology is particularly eff ective in coal bed methane production, effi ciently separating gas and water down-hole as well as ensuring solution gas is not lost in water production. Gas separated down-hole, contributes to a reduction in the environmental impact of escaped gas at the surface. Th e majority of Artifi cial Lift products are manufactured in China, assembled domestically and distributed globally. Overall, operations are not aff ected by seasonality. While certain working capital components build and recede throughout the year in conjunction with established selling cycles that can impact operations and fi nancial position, the Company does not consider operations to be highly seasonal. Th e performance, of certain services within each of the Company’s segments however, is susceptible to both weather and naturally occurring phenomena, including: • severity and duration of winter temperatures in North America that impact natural gas storage levels and drilling activity; • timing and duration of Canadian spring thaw and resulting road restrictions that impacts activity levels; and • timing and impact of hurricanes upon both coastal and off shore operations. Artifi cial Lift results of operations are historically weakest in the second quarter of the calendar year due to Federal land drilling restrictions during identifi ed breeding seasons of protected bird species. Product Demand and Marketing Demand for the Company’s products and services is reactive to the level of natural gas storage and production, oil and natural gas well drilling, and corresponding work-over activity, both domestically and internationally. Products are marketed directly to customers through contractual agency agreements and employees. Established customer relationships provide repeat sales opportunities within all segments. Marketing is currently concentrated within the US. Internationally the Company primarily operates using third party agents in Canada, Mexico, Central America, South America, the Middle East, and Asia. Customers Th e Company’s customer base includes major integrated oil and natural gas companies, independent oil and natural gas companies, pressure pumping service companies and state-owned oil companies. One customer and its affiliates accounted for 12%, 17% and 20% of the Company’s consolidated revenue for the years ended December 31, 2010, 2009 and 2008, respectively. Th e Company’s top three customers together accounted for 18%, 22% and 26% of consolidated revenue for the years ended December 31, 2010, 2009 and 2008, respectively. 2 FLOTEK INDUSTRIES, INC. Form 10K PART I ITEM 1 Business Research and Development Th e Company is engaged in research and development activities focused on the improvement of existing products and services, the design of specialized “customer need” products and the development of new products, processes and services. For the years ended December 31, 2010, 2009 and 2008 the Company incurred $1.4 million, $2.1 million and $1.9 million in research and development expenses, respectively. In 2010, research and development expenditures approximated 1% of consolidated revenue. Th e Company intends to maintain research and development investment at levels consistent with 2010 expenditures. Backlog Due to the nature of the Company’s contractual customer relationships and operational management, the Company has historically not had signifi cant backlog order activity. Intellectual Property Th e Company’s policy is to ensure patent protection, both within and outside of the US, for all products and methods deemed to have commercial signifi cance and qualify for patent protection. Th e decision to pursue patent protection is dependent upon whether patent protection can be obtained, cost-eff ectiveness and alignment with commercial interests. Th e Company believes patents and trademarks, combined with trade secrets, proprietary designs, manufacturing and operational expertise, are appropriate to protect intellectual property and ensure continued strategic business operations. Th e Company currently has patents pending on production valve design, casing centralizer design, ProSeries tool design and trade secrets. Existing patents expire at various dates during 2022 and 2023. Competition Th e ability to compete in the oilfi eld services industry is dependent upon the Company’s ability to diff erentiate products and services, provide superior quality and service, and maintain a competitive cost structure. Activity levels in all segments are impacted by current and expected commodity prices, vertical and horizontal drilling rig count, other oil and natural gas drilling activity, production levels and customer drilling and production designated capital spending. Domestic and international regions in which Flotek operates are highly competitive. Th e competitive environment has recently intensifi ed due to mergers among oil and gas companies and the reduction in the number of available customers. Th e 2009 global economic downturn and corresponding commodity price fl uctuations caused the market for the Company’s services, and that of competitors to decline. Certain competing oil and natural gas service companies are larger than Flotek and have access to more resources. Th ese competitors could be better situated to withstand industry downturns, compete on the basis of price and acquire and develop new equipment and technologies; all of which, could aff ect the Company’s revenue and profi tability. Oil and natural gas service companies also compete for customers and strategic business opportunities. Th us, competition could have a detrimental impact upon the Company’s business. Th e Company expects that competition for contracts and margins will continue to be intense in the foreseeable future. Raw Materials Materials and components used in the Company’s servicing and manufacturing operations, as well as those purchased for sale are generally available on the open market from multiple sources. Collection and transportation of raw materials to Company facilities however could be adversely aff ected by extreme weather conditions. Additionally, certain raw materials used by the Chemicals segments are available from limited sources. Disruptions to suppliers could materially impact sales. Th e prices paid for raw materials are contingent on energy, steel and other commodity price fl uctuations; tariff s, duties on imported materials, foreign currency exchange rates, business cycle position and global demand. During 2010, the price of many raw materials increased and additional increases are anticipated in 2011. Higher prices combined with lower availability of chemicals, steel and other raw materials could adversely impact future sales and contract fulfi llments. Th e Drilling and Artifi cial Lift segments purchase raw materials and steel on the open market from numerous suppliers. When able, the Company uses multiple suppliers, both domestically and internationally, for all raw materials purchases. Th e Drilling segment maintains a three to six month supply of mud- motor inventory parts sourced from China as well as an equivalent amount of parts necessary to meet forecast demand within Artifi cial Lift operations. Th e Company’s inventory position approximates the lead time required to secure parts to avoid disruption of service to customers. FLOTEK INDUSTRIES, INC. Form 10K 3 PART I ITEM 1 Business Government Regulations Th e Company is subject to federal, state and local environmental, occupational safety and health laws and regulations within the US and other countries in which the Company does business. Th e Company strives to ensure full compliance with all regulatory requirements and is unaware of any material instances of noncompliance. In the US, compliance laws and regulations include, among others: • the Comprehensive Environmental Response, Compensation and Liability Act; • the Resource Conservation and Recovery Act; • the Clean Air Act; • the Federal Water Pollution Control Act; and • the Toxic Substances Control Act. Employees In addition to US federal laws and regulations, the Company does business in other countries with extensive environmental, legal, and regulatory requirements by which the Company must abide. Th e Company evaluates the environmental impact of all Company actions and attempts to quantify the price of contaminated property in order to identify and avoid liability, as well as maintain compliance with regulatory requirements. Several of Chemicals products are considered hazardous or fl ammable. In the event of a leak or spill in association with Company operations, the Company is exposed to risk of material cost, net of insurance proceeds, to remediate any contamination. Th e Company is occasionally involved in environmental litigation and claims, including remediation of properties owned or operated. Th e Company does not expect costs related to known remediation requirements to have a material adverse eff ect on the Company’s consolidated fi nancial position or results of operations. At December 31, 2010, the Company had approximately 312 employees, exclusive of existing worldwide agency relationships. No company employee is covered by collective bargaining agreement and labor relations are generally positive. Certain international location changes in staffi ng or work arrangements are contingent upon local work councils or other regulatory approval. Available Information Th e Company’s website is accessible at https://www.fl otekind.com. Annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to reports fi led or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act are available (see “Investor Relations” section on the Company’s website), as soon as reasonably practicable subsequent to the Company electronically fi ling or otherwise providing reports to the SEC. Corporate governance materials, guidelines, charter and code of conduct are also available on the website. A copy of corporate governance materials is available upon written request to the Company. All material fi led with the SEC’s “Public Reference Room” at 100 F Street NE, Washington, DC 20549 is available to be read or copied. Information regarding the “Public Reference Room” can be obtained by contacting the SEC at 1-800-SEC-0330. Further, the SEC maintains the www.sec.gov website, which contains reports and other registrant information fi led electronically with the SEC. Th e 2010 Annual Chief Executive Offi cer Certifi cation required by the NYSE was submitted on September 8, 2010. Th e certifi cation was not qualifi ed in any respect. Additionally, the Company has fi led with this Annual Report principal executive offi cer and fi nancial offi cer certifi cations as required under Sections 302 and 906 of the Sarbanes-Oxley Act of 2002. Information with respect to the Company’s executive offi cers and directors is incorporated herein by reference to information to be included in the proxy statement for Flotek’s 2011 Annual Meeting of Stockholders. Th e Company has disclosed and will continue to disclose any changes or amendments to Flotek’s code of ethics as well as waivers to the code of ethics applicable to executive management by posting such changes or waivers on the Company’s website. 4 FLOTEK INDUSTRIES, INC. Form 10K PART I ITEM 1A Risk Factors ITEM 1A Risk Factors Th e Company’s business, fi nancial condition, results of operations and cash fl ows are subject to various risks and uncertainties, including those described below. Th ese risks and uncertainties could cause actual results to vary materially from current or forecast results. Th e risks below are not all-inclusive of risks that could impact the Company. Additional risks, not currently known to the Company, or that the Company presently considers immaterial could impact the Company’s business operations. Th is Annual Report contains “forward-looking statements,” as defi ned in the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Forward-looking statements discuss Company prospects, expected revenue, expenses and profi ts, strategic initiatives for operations and other activity. Forward-looking statements also contain suppositions regarding future conditions in the oil and natural gas industry within both domestic and international economies. Th e Company’s results could diff er materially from those anticipated in the forward-looking statements as a result of a variety of factors, including risks described below and elsewhere. See “Forward-Looking Statements” at the beginning of this Annual Report. Risks Related to the Company’s Business Th e Company did not have profi table operations during 2010 and may not be profi table in 2011. Th e Company experienced net losses during the last three calendar years, including net losses in each of the four quarters of 2010. Th e Company can provide no assurance that the 2011 operational plan (the “2011 Plan”), will be executed successfully and that even if successful in execution the Company will be profi table in 2011. Demand for a majority of Company products and services is substantially dependent on the levels of expenditures within the oil and natural gas industry. If current global economic conditions and the availability of credit worsen or oil and natural gas prices materially weaken for an extended period of time, possible reductions in customers’ levels of expenditures could have a signifi cant adverse eff ect on revenue, margins and overall operating results. Th e current global credit and economic environment has tempered worldwide demand for energy. Crude oil and natural gas prices have continued to be volatile. A substantial or extended decline in oil or natural gas prices could aff ect customers’ spending for products and services. Demand for the majority of the Company’s services is dependent upon the level of expenditures within the oil and gas industry for exploration, development and production of crude oil and natural gas reserves. Expenditures are sensitive to oil and natural gas prices, as well as the industry’s outlook regarding future oil and natural gas prices. Reduced demand for Company products and services exerted downward pressure on prices charged in 2009. Limited recovery occurred in 2010. If economic conditions do not continue to improve or weaken from current levels, additional reductions in customer exploration and production expenditures could result, causing reduced demand for Company products and services and a signifi cant adverse eff ect on the Company’s operating results. It is diffi cult to predict the pace of the current recovery, whether the economy will worsen, and to what extent this could aff ect the Company. Reduced cash fl ow of some of the Company’s customers as a result of depressed commodity prices, reduced the availability of credit and increased the cost of borrowing due to tight credit markets. Reduced cash fl ow and capital availability could adversely impact the fi nancial condition of the Company’s customers, which could result in customer project modifi cations, delays or cancellations, general business disruptions, and delay in, or nonpayment of, amounts that are owed to the Company, that could result in a negative impact on the Company’s results of operations and cash fl ows. If certain of the Company’s suppliers were to experience signifi cant cash fl ow constraints or become insolvent as a result of such conditions, a reduction or interruption in supplies or a signifi cant increase in the price of supplies could occur, and adversely impact the Company’s results of operations and cash fl ows. Th e price for oil and natural gas is subject to a variety of factors, including: • demand for energy reactive to worldwide population growth, economic development and general economic and business conditions; • ability of the Organization of Petroleum Exporting Countries (“OPEC”) to set and maintain production levels; • production of oil and natural gas by non-OPEC countries; • availability and quantity of natural gas storage; • import volume and pricing of Liquefi ed Natural Gas; • pipeline capacity to critical markets; • political and economic uncertainty and socio-political unrest; • cost of exploration, production and transport of oil and natural gas; • technological advances impacting energy consumption; and • weather conditions. Th e Company’s business is dependent upon domestic spending within the oil and natural gas industry. Spending could be adversely aff ected by industry conditions or by new or increased governmental regulations beyond the Company’s control. Th e Company is dependent upon customers’ willingness to make operating and capital expenditures for exploration, development and production of oil and natural gas in both the US and abroad. Customers’ expectations of future oil and natural gas market prices could curtail spending thereby reducing demand for the Company’s products and services. Industry conditions in the US are infl uenced by numerous factors over which the Company has no control, including the supply of and demand for oil and natural gas, domestic and FLOTEK INDUSTRIES, INC. Form 10K 5 PART I ITEM 1A Risk Factors international economic conditions, political instability in oil and natural gas producing countries and merger and divestiture activity among oil and natural gas producers. Th e volatility of oil and natural gas prices and the consequential eff ect on exploration and production activity could adversely impact the level of activity engaged in by the Company’s customers. One indicator of drilling and production activity spending is rig count which the company actively monitors to gauge market conditions. A reduction in drilling activity could cause a decline in the demand for, or negatively aff ect the price of, the Company’s products and services. Domestic demand for oil and natural gas could also be uniquely aff ected by public attitude regarding drilling in environmentally sensitive areas, vehicle emissions and other environmental standards, alternative fuels, taxation of oil and gas, perception of “excess profi ts” of oil and gas companies, and anticipated change in governmental regulations and policy. Th e senior credit facility contains certain covenants that could limit the Company’s fl exibility and prevent the Company from taking certain actions, which could adversely aff ect the ability to initiate certain business strategies. Th e senior credit facility, as amended, includes a number of restrictive covenants. Th ese covenants could adversely aff ect the Company’s ability to plan for or react to market conditions, meet capital needs and execute business strategies. Th e senior credit facility covenants, among other things, limit the Company’s ability, without the consent of the lender, to: • incur certain types and amounts of additional debt; • consolidate, merge, sell assets or materially change the nature of the Company’s business; • pay dividends on capital stock or make restricted payments; • make voluntary prepayments, or materially amend the terms of subordinated debt; • enter into disallowed types of transactions with affi liates; • make disallowed investments; • exceed quantifi ed level of capital expenditures; and • incur certain liens. Th ese covenants may restrict the Company’s operating and fi nancial fl exibility as well as limit the Company’s ability to react in a timely manner to changes in business or competitive circumstances. Covenant noncompliance could result in default of the senior credit facility. Upon such default, the Company’s senior credit facility lenders could declare all amounts borrowed and due to them, inclusive of all accrued and unpaid interest, due and payable. As a result, the Company or one or more of its subsidiaries could be forced into liquidation or bankruptcy. Any of the foregoing circumstances could restrict the Company’s ability to execute strategic business initiatives. Any default or acceleration of the Company’s senior credit facility could result in a default of the Company’s convertible senior notes. 6 FLOTEK INDUSTRIES, INC. Form 10K Th e Company’s future success and profi tability may be adversely aff ected if the Company or the Company’s suppliers fail to develop and/or introduce new and innovative products and services. Th e oil and natural gas drilling industry is characterized by technological advancements that have historically resulted in, and will likely continue to result in, substantial improvements in the scope and quality of oilfi eld chemicals, drilling and artifi cial lift products and services function and performance. Consequently, the Company’s future success is dependent, in part, upon the Company’s and the Company’s suppliers’ continued ability to timely develop innovative products and services. Increasingly sophisticated customer needs and the ability to timely anticipate and respond to technological and industrial advances in the oil and natural gas drilling industry is critical. If the Company or the Company’s suppliers fail to successfully develop and introduce innovative products and services that appeal to customers, or if new market entrants or competitors develop superior products and services, the Company’s revenue and profi tability could suff er. Th e Company intends to pursue strategic acquisitions, which could have an adverse impact on the Company’s business. Th e Company remains committed to growth through strategic acquisitions and alliances with complementary businesses. Th e Company’s historical and potential acquisitions involve risks that could adversely aff ect the Company’s business climate and results of operations. Negotiations of potential acquisitions or integration of newly acquired businesses could divert management’s attention from other business concerns as well as be cost prohibitive and time consuming. Acquisitions could also expose the Company to unforeseen liabilities or risks associated with new markets or businesses. Unforeseen operational diffi culties related to acquisitions could result in diminished fi nancial performance or require a disproportionate amount of the Company’s management’s attention and resources. Additional acquisitions could result in the commitment of capital resources without the realization of anticipated returns. Th e Company’s current credit agreement limits the Company’s ability to access additional borrowings under the senior credit facility and from other sources. If the Company does not manage the potential diffi culties associated with expansion successfully, the Company’s operating results could be adversely aff ected. Th e Company has grown over the last several years through internal growth, strategic business/asset acquisitions and strategic alliances. Th e Company believes future success will depend, in part, on the Company’s ability to adapt to market opportunities and changes and to successfully integrate operations of businesses the Company acquires. Th e following factors could generate business diffi culties going forward: • lack of experienced management personnel; • increased administrative burdens; • customer retention; • technological obsolescence; and • infrastructure, technological, communication and logistical issues associated with large, expansive operations. If the Company fails to manage potential diffi culties successfully, including increased costs associated with growth, the Company’s operating results could be adversely aff ected. Th e Company’s ability to grow and compete could be adversely aff ected if adequate capital is not available. Th e ability of the Company to grow and compete is reliant on the availability of adequate capital. Access to capital is dependent, in large part, on the Company’s cash fl ows from operations and the availability of equity and debt fi nancing. Th e Company cannot guarantee cash fl ows from operations will be suffi cient, or that the Company will continue to be able to obtain equity or debt fi nancing on acceptable terms, or at all, in order to realize growth strategies. Th e Company’s senior credit facility restricts the Company’s ability to incur additional indebtedness, including borrowings to fund future acquisitions, a key component of growth strategies. As a result, the Company cannot assure adequate capital will be available to fi nance strategic growth plans, to take advantage of business opportunities or to respond to competitive pressures, any of which could harm the Company’s business. Th e Company’s current insurance policies may not adequately protect the Company’s business from all potential risks. Th e Company’s operations are subject to risks inherent in the oil and natural gas industry, such as, but not limited to, accidents, blowouts, explosions, fi res, severe weather, oil and chemical spills and other hazards. Th ese conditions can result in personal injury or loss of life, damage to property, equipment and environment, as well as suspension of customer’s oil and gas operations. Litigation arising from any catastrophic occurrence where the Company’s equipment, products or services are being used could result in the Company being named as a defendant in lawsuits asserting large claims. Th e Company maintains insurance coverage that it believes is customary to the industry to mitigate liabilities associated with these hazards. Th e Company does not, however, have insurance against all foreseeable risks, either because insurance is not available or is cost prohibitive. Further, the Company may not have the fi nancial wherewithal to maintain adequate insurance coverage in the future. Consequently, losses and liabilities arising from uninsured or underinsured events could have a material adverse eff ect on the Company’s business, fi nancial condition and results of operations. Th e Company is subject to complex foreign, federal, state and local environmental, health and safety laws and regulations, which expose the Company to liabilities that could have a material adverse eff ect on the Company’s business, fi nancial condition and results of operations. Th e Company’s operations are subject to foreign, federal, state and local laws and regulations relating to, among other things, the protection of natural resources, injury, health and safety considerations, waste management and transportation of waste and other hazardous materials. Th e Company’s Chemicals segment exposes the company to risks of environmental liability that could result in fi nes, penalties, remediation, property damage and personal injury liability. In order to remain compliant with laws and regulations, the Company maintains permits, authorizations and certifi cates as required from regulatory authorities. Sanctions for noncompliance with such laws and regulations could PART I ITEM 1A Risk Factors include assessment of administrative, civil and criminal penalties, revocation of permits and issuance of corrective action orders. Th e Company could incur substantial costs to ensure compliance with existing laws and regulations. Laws protecting the environment have generally become more stringent and are expected to continue to do so, which could result in material expenses associated with future environmental compliance and remediation. Th e Company’s costs of compliance could also increase if existing laws and regulations are amended or reinterpreted. Such amendments or reinterpretations of existing laws or regulations or the adoption of new laws or regulations could curtail exploratory or developmental drilling for and production of oil and natural gas which, in turn, could limit demand for the Company’s products and services. Some environmental laws and regulations may also impose joint and strict liability, meaning that in certain situations the Company could be exposed to liability as a result of Company conduct that was lawful at the time it occurred or conduct of, or conditions caused by, prior operators or other third parties. Remediation expense and other damages arising as a result of such laws and regulations could be substantial and have a material adverse eff ect on the Company’s fi nancial condition and results of operations. Material levels of the Company’s revenue are derived from customers engaged in hydraulic fracturing services, a process that creates fractures extending from the well bore through the rock formation to enable natural gas or oil to fl ow more easily through the rock pores to a production well. Bills pending in the US House and Senate have asserted that chemicals used in the fracturing process adversely aff ect drinking water supplies. Th e proposed legislation could require the reporting and public disclosure of currently proprietary chemical formulas used in the fracturing process. Legislation, if adopted, could establish an additional level of regulation at the federal level that could result in operational delays and increased operating costs. Th e adoption of any future federal or state laws or the implementation of regulations imposing reporting obligations on, or otherwise limiting, the hydraulic fracturing process could increase the diffi culty of natural gas and oil well production and could have an adverse impact on the Company’s future results of operations, liquidity and fi nancial condition. Regulation of greenhouse gases and climate change could have a negative impact on the Company’s business. Certain scientifi c studies have suggested that emissions of certain gases, commonly referred to as “greenhouse gases”, including carbon dioxide and methane, may be contributory to the warming of the Earth’s atmosphere and other climatic changes. In response to such studies, the issue of climate change and the eff ect of greenhouse gas emissions, in particular emissions from fossil fuels, is attracting increasing worldwide attention. Legislative and regulatory measures to address greenhouse gas emissions are in various phases of discussions or implementation at international, national, regional and state levels. In 2005, the Kyoto Protocol (the “Protocol”) to the 1992 United Nations Framework Convention on Climate Change, which established emission targets for greenhouse gases, became binding on those countries that had ratifi ed the Protocol. In the US, federal legislation imposing restrictions on greenhouse gases is currently under consideration. Proposed legislation has been introduced that would establish an economy-wide cap on emissions of greenhouse gases and would require most sources of greenhouse gas emissions to obtain greenhouse gas emission “allowances” corresponding to annual emissions. In addition, FLOTEK INDUSTRIES, INC. Form 10K 7 PART I ITEM 1A Risk Factors the Environmental Protection Agency (the “EPA”) is taking steps that would result in the regulation of greenhouse gases as pollutants under the Clean Air Act. To date, the EPA has issued (i) a “Mandatory Reporting of Greenhouse Gases” fi nal rule, eff ective December 29, 2009, which requires operators of stationary sources in the US emitting more than established annual thresholds of carbon dioxide-equivalent greenhouse gases to inventory and report greenhouse gas emissions annually; and (ii) an “Endangerment Finding” fi nal rule, eff ective January 14, 2010, which states that current and projected concentrations of six identifi ed greenhouse gases in the atmosphere, as well as emissions from new motor vehicles and new motor vehicle engines threaten public health and welfare. Final greenhouse gas standards could reduce the demand for motor fuels refi ned from crude oil. According to the EPA, the fi nal greenhouse gas standards will trigger construction and operating permit requirements for large stationary sources. Existing or future laws, regulations, treaties or international agreements related to greenhouse gases and climate change, including energy conservation or alternative energy incentives, could have a negative impact on the Company’s operations if, as a result, there is a reduction in worldwide demand for oil and natural gas or global economic activity. Other results could be increased compliance costs and additional operating restrictions, each of which would have a negative impact on the Company’s operations. Lastly, the Company’s operations could be negatively impacted by related physical changes or changes in weather patterns. If the Company is unable to adequately protect its intellectual property rights or is found to infringe upon the intellectual property rights of others the Company’s business is likely to be adversely aff ected. Th e Company relies on a combination of patents, trademarks, non- disclosure agreements and other security measures to establish and protect the Company’s intellectual property rights. Although the Company believes that existing measures are reasonably adequate to protect intellectual property rights there is no assurance that the measures taken will prevent misappropriation of proprietary information, provide the Company with a competitive advantage, or dissuade others from independent development of similar products or services. Moreover, there is no assurance that the Company will be able to prevent competitors from copying, reverse engineering or otherwise obtaining and using the Company’s technology, proprietary rights or products. Th e Company has not sought foreign protection corresponding to all US intellectual property rights. Consequently, the Company may not be able to enforce intellectual property rights outside of the US. Furthermore, the laws of certain countries in which the Company’s products are manufactured or marketed may not protect the Company’s proprietary rights to the same extent as the laws of the US. Finally, parties may challenge, invalidate or circumvent the Company’s patents, trademarks, copyrights and trade secrets. In each case, the Company’s ability to compete could be signifi cantly impaired. A portion of the Company’s products are without patent protection. Th e issuance of a patent does not guarantee validity or enforceability, accordingly, Company patents may not be valid or enforceable against third parties. Th e issuance of a patent does not guarantee that the Company has the right to use the patented invention. Th ird parties may have blocking patents that could be used to prevent the Company from marketing the Company’s own patented products and utilizing the patented technology. Th e Company is exposed to allegations of patent and other intellectual 8 FLOTEK INDUSTRIES, INC. Form 10K property infringement. Furthermore, the Company could become involved in costly litigation or proceedings regarding patents or other intellectual property rights. If any such claims are asserted against the Company, the Company could seek to obtain a license under the third party’s intellectual property rights in order to mitigate exposure. In the event the Company cannot obtain a license, aff ected parties could fi le lawsuits against the Company seeking damages (including treble damages), or an injunction against the sale of the Company’s products allegedly incorporating infringed intellectual property or the operation of the Company’s business as certain conducted which would result in the Company having to cease the sale of some products, increase the cost of selling products, or result in damage to the Company’s reputation. Th e award of damages, including material royalty payments, or the entry of an injunction order against the manufacture and sale of any of the Company’s products, could have a material adverse eff ect on the Company’s results of operations and ability to compete. Th e Company and the Company’s customers are subject to risks associated with doing business outside of the US including political risk, foreign exchange risk and other uncertainties. Revenue from the sale of products to customers outside the US exceeded 13% of the Company’s total 2010 annual revenue. Th e Company and its customers are subject to risks inherent in doing business outside of the US, including: • governmental instability; • war and other international confl icts; • civil and labor disturbances; • requirements of local ownership; • partial or total expropriation or nationalization; • currency devaluation; and • foreign laws and policies, each of which may limit the movement of assets or funds or result in the deprivation of contract rights or appropriation of property without fair compensation. Collections and recovery of rental tools from international customers and agents may also prove diffi cult due to inherent uncertainties of foreign law and judicial procedure. Th e Company could experience signifi cant diffi culty with collections or recovery due to the political or judicial climate in foreign countries in which it operates or in which the Company’s products are used. Th e Company’s international operations must be compliant with the Foreign Corrupt Practices Act (the “FCPA”) and other applicable US laws, and the Company could become liable under these laws for actions taken by employees or agents. Compliance with international laws and regulations could become more complex and expensive thereby creating increased risk as the Company’s international business portfolio grows. Further, the US periodically enacts laws and imposes regulations prohibiting or restricting trade with certain nations. Th e US government could also change these laws or enact new laws that could restrict or prohibit the Company from doing business in identifi ed foreign countries. Although most of the Company’s international revenue is derived from transactions denominated in US dollars, the Company has conducted, and likely will continue to conduct, some business in currencies other than the US dollar. Th e Company currently does not hedge against foreign currency fl uctuations. Accordingly, the Company’s profi tability could be aff ected by fl uctuations in foreign exchange rates. Th e Company has no control over and can provide no assurances that future laws and regulations will not materially impact the Company’s ability to conduct international business. Th e loss of key customers could have a material adverse eff ect on the Company’s results of operations and could result in a decline in the Company’s revenue. Th e Company is dependent on a few key customers. During each of the years ended December 31, 2010, 2009 and 2008, over 18%, 22% and 26%, respectively, of the Company’s consolidated revenue was derived from three customers. Th e Company’s customer relationships are historically governed by purchase orders or other short-term contracts rather than long-term contracts. Th e loss of one or more of these key customers could have a material adverse eff ect on the Company’s results of operations and could result in a decline in the Company’s revenue. Th e loss of key suppliers, the Company’s inability to secure raw materials on a timely basis, or the Company’s inability to pass commodity price increases on to customers could have a material adverse eff ect on the Company’s ability to service customer’s needs and could result in a loss of customers. Materials used in servicing and manufacturing operations as well as those purchased for sale are generally available on the open market and from multiple sources. Acquisition and transportation of these raw materials to the Company’s facilities however, can be impacted by extreme weather conditions. Certain raw materials used by the Chemicals segment are only available from limited sources and any disruptions to these suppliers could materially impact the Company’s sales. Th e prices the Company pays for raw materials could be aff ected by, among other things, energy, steel and other commodity prices; tariff s and duties on imported materials; foreign currency exchange rates; phases of the general business cycle and global demand. Th e Drilling and Artifi cial Lift segments purchase critical raw materials on the open market and, where able, from multiple suppliers, both domestically and internationally. Th e Company maintains a three to six month supply of critical mud- motor inventory parts that the Company sources from China. Th is inventory stock position approximates the lead time required to secure these parts in order to avoid disruption of service to the Company’s customers. Th e Company’s inability to secure reasonably priced critical inventory parts in a timely manner could adversely aff ect the Company’s ability to service customers. Th e Company sources the vast majority of motor parts from a single supplier. As part of the 2011 business plan, the Company is actively working to identify and develop relationships with back-up parts suppliers. If unsuccessful in identifying and engaging back-up suppliers, the Company could be exposed to a disruption of key suppliers that could result in a loss of revenue or key customers. Additionally, if the customers were to seek or develop alternatives for the products or services the Company off ers, the Company could suff er a decline in revenue and loss of key customers. Th e Company currently does not hedge commodity prices. Th e Company may be unable to pass along price increases to its customers, which could result in a decline in revenue or operating profi ts. PART I ITEM 1A Risk Factors Th e Company’s inability to develop new products or diff erentiate existing products could have a material adverse eff ect on the ability to be responsive to customer’s needs and could result in a loss of customers. Th e Company’s ability to compete within the oilfi eld services business is dependent upon the ability to diff erentiate products and services, provide superior quality and service, and maintain a competitive cost structure. Activity levels in the Company’s operations are driven by current and forecast commodity prices, drilling rig count, oil and natural gas production levels, and customer capital spending for drilling and production. Th e regions in which the Company operates are highly competitive. Th e Company is also smaller than many other oil and natural gas service companies and has fewer resources as compared to these competitors. Th e larger competitors are better positioned to withstand industry downturns, compete on the basis of price and acquire new equipment and technologies, all of which could aff ect the Company’s revenue and profi tability. Th e Company competes for both customers and acquisition opportunities. Competition could adversely aff ect on the Company’s operating profi t. Th e Company believes that competition for products and services will continue to be intense in the foreseeable future. If the Company loses the services of key members of management, the Company may not be able to manage operations and implement growth strategies. Th e Company depends on the continued service of the President, the Executive Vice President of Finance and Strategic Planning, the Executive Vice President of Operations, Business Development and Special Projects and the Chief Accounting Offi cer, who possess signifi cant expertise and knowledge of the Company’s business and industry. Further, the President serves as Chairman of the Board of Directors. Th e Company does not carry key man life insurance on any of these executives at December 31, 2010. Th e Company has entered into employment agreements with the President, the Executive Vice President of Finance and Strategic Planning, the Executive Vice President of Operations, Business Development and Special Projects and the Chief Accounting Offi cer. Any loss or interruption of the services of key members of the Company’s management could signifi cantly reduce the Company’s ability to manage operations eff ectively and implement strategic business initiatives. Th e Company can provide no assurance that appropriate replacements for key positions could be found should the need arise. Failure to maintain eff ective disclosure controls and procedures and internal controls over fi nancial reporting could have an adverse eff ect on the Company’s operations and the trading price of the Company’s common stock. Eff ective internal controls are necessary for the Company to provide reliable fi nancial reports, eff ectively prevent fraud and operate successfully as a public company. If the Company cannot provide reliable fi nancial reports or eff ectively prevent fraud, the Company’s reputation and operating results could be harmed. If the Company is unable to maintain eff ective disclosure controls and procedures and internal controls over fi nancial reporting, the Company may not be able to provide reliable fi nancial reports or prevent fraud, which, in turn could aff ect the operating results or cause the Company to fail to meet Company’s FLOTEK INDUSTRIES, INC. Form 10K 9 PART I ITEM 1A Risk Factors reporting obligations. Ineff ective internal controls could also cause investors to lose confi dence in reported fi nancial information, which could negatively eff ect the trading price of the Company’s common stock, limit the ability to access capital markets in the future and require the incurrence of additional costs to improve internal control systems and procedures. Th e Company did not maintain an eff ective control environment during 2009 and consequently identifi ed control defi ciencies that constituted material defi ciencies in connection with preparation of the Company’s 2009 fi nancial statements. Th e Company has concluded that while certain previously identifi ed material defi ciencies related to internal controls have been remediated as of December 31, 2010 the material defi ciencies still exist within the Company’s control environment, disclosure controls and procedures remain ineff ective. Th e Company has implemented on-going remediation and internal control improvement initiatives order to identify material weaknesses and to enhance the overall fi nancial control environment. Th e Company’s management continues to be actively committed to and engaged in the implementation and execution of remediation eff orts to identify and resolve any material weaknesses. Th e executive management team is committed to achieving and maintaining a strong control environment, high ethical standards, and fi nancial reporting integrity. Th ere can, however, be no assurance that the Company’s remediation eff orts will be successful. Failure to timely fi le accurate reports with the SEC could have an adverse eff ect on the trading price of the Company’s common stock and the ability to raise capital in the capital markets. Th e Company did not fi le the March 31, 2010 Quarterly Report on Form 10-Q in a timely manner. Th e Company fi led a request for an extension of time to fi le and subsequently fi led the referenced Form 10-Q within the extension period. A failure to timely fi le SEC reports could result in the Company’s inability to fi le registration statements using any registration form other than Form S-1, which is more time consuming and costly to prepare. Filing limitations could also hamper the Company’s ability to raise capital in fi nancial markets. Additionally, the late fi ling of reports with the SEC could result in a technical default of the Company’s various debt obligations. Th e Company restated the Financial Statements in the Annual Report on Form 10-K for the calendar year ended December 31, 2009 to reclassify warrants from stockholders’ equity to warrant liability and to recognize changes in the fair value of the a warrant liability in the statement of operations. Risks Related to the Company’s Industry Uncertainty regarding the pace of recovery from the recent recession could have an adverse eff ect on exploration and production activity and result in lower demand for the Company’s products and services. Recent worldwide fi nancial and credit crisis uncertainty has reduced the availability of liquidity and credit markets to fund the continuation and expansion of industrial business operations worldwide. Th e shortage of liquidity and credit combined with pressure on worldwide equity markets could continue to impact the worldwide economic climate. Unrest in the Middle East may also impact demand for the Company’s products and services both domestically and internationally. Demand for the Company’s products and services is dependent on oil and natural gas industry activity and expenditure levels that are directly aff ected by trends in oil and natural gas prices. Demand for the Company’s products and services is particularly sensitive to levels of exploration, development, and production activity of, and the corresponding capital spending by, oil and natural gas companies, including national oil companies. One indication of drilling and production activity and spending is rig count, which the Company monitors to gauge market conditions. Any prolonged reduction in oil and natural gas prices or drop in rig count could depress current levels of exploration, development, and production activity. Perceptions of longer-term lower oil and natural gas prices by oil and natural gas companies could similarly reduce or defer major expenditures given the long-term nature of many large-scale development projects. Lower levels of activity could result in a corresponding decline in the demand for the Company’s oil and natural gas well products and services, which could have a material adverse eff ect on the Company’s revenue and profi tability. 10 FLOTEK INDUSTRIES, INC. Form 10K Continuation of the global credit crisis could have an adverse impact on the Company’s customers and on the Company’s dealings with lenders, insurers and fi nancial institutions. Events in global credit markets over the past several years have signifi cantly impacted the availability of credit and associated fi nancing costs for many of the Company’s customers. A signifi cant portion of the Company’s customers fi nance drilling and production programs through third- party lenders. Lack of available credit or increased costs of borrowing could cause customers to reduce spending on drilling programs, thereby reducing demand and potentially resulting in lower prices for the Company’s products and services. Also, the credit and economic environment could signifi cantly impact the fi nancial condition of some customers over a prolonged period, leading to business disruptions and restricted ability to pay for the Company’s products and services. Th e Company’s forward-looking statements assume that the Company’s lenders, insurers and other fi nancial institutions will be able to fulfi ll their obligations under various credit agreements, insurance policies and contracts. If any of the Company’s signifi cant lenders, insurers and others are unable to perform under such agreements, and if the Company was unable to fi nd suitable replacements at a reasonable cost, the Company’s results of operations, liquidity and cash fl ows could be adversely impacted. PART I ITEM 1A Risk Factors A prolonged period of depressed oil and natural gas prices could result in reduced demand for the Company’s products and services and adversely aff ect the Company’s business, fi nancial condition and results of operations. Th e markets for oil and natural gas have historically been extremely volatile. Such volatility in oil and natural gas prices, or the perception by the Company’s customers of unpredictability in oil and natural gas prices, could adversely aff ect spending within targeted industries. Th e Company anticipates that current markets will continue to be volatile in the future. Th e demand for the Company’s products and services is, in large part, driven by current and anticipated oil and natural gas prices and the related general levels of production spending and drilling activity. In particular, depressed oil and natural gas prices could cause a decline in exploration and drilling activities. Th is, in turn, could result in lower demand for the Company’s products and services and could result in lower prices for the Company’s products and services. A prolonged decline in oil or natural gas prices could adversely aff ect the Company’s business, fi nancial condition and results of operations. New and existing competitors within the Company’s industry could have an adverse eff ect on results of operations. Th e oil and natural gas industry is highly competitive and fragmented. Th e Company’s principal competitors include numerous small companies capable of competing eff ectively in the Company’s markets on a local basis, as well as a number of large companies that possess substantially greater fi nancial and other resources than does the Company. Larger competitors may be able to devote greater resources to developing, promoting and selling products and services. Th e Company may also face increased competition due to the entry of new competitors including current suppliers that decide to sell their products and services directly to the Company’s customers. As a result of this competition, the Company could experience lower sales or greater operating costs, which could have an adverse eff ect on the Company’s margins and results of operations. Th e Company’s industry has a high rate of employee turnover. Diffi culty attracting or retaining personnel or agents could adversely aff ect the Company’s business. Th e Company operates in an industry that has historically been highly competitive in securing qualifi ed personnel with the required technical skills and experience. Th e Company’s services require skilled personnel able to perform physically demanding work. Due to industry volatility and the demanding nature of the work, workers could choose to pursue employment opportunities that off er a more desirable work environment at wages competitive with the Company’s. As a result, the Company may not be able to fi nd qualifi ed labor, which could limit the Company’s growth ability. In addition, the cost of attracting and retaining qualifi ed personnel has increased over the past several years due to competitive pressures. Th e Company expects labor costs will continue to increase in the foreseeable future. In order to attract and retain qualifi ed personnel the Company may be required to off er increased wages and benefi ts. If the Company is unable to increase the prices of products and services to compensate for increases in compensation, or is unable to attract and retain qualifi ed personnel, operating results could be adversely aff ected. Severe weather could have a material adverse impact on the Company’s business. Th e Company’s business could be materially and adversely aff ected by severe weather conditions. Hurricanes, tropical storms, blizzards, cold weather and other severe weather conditions could result in curtailment of services, damage to equipment and facilities, interruption in transportation of products and materials and loss of productivity. If the Company’s customers are unable to operate or are required to reduce operations due to severe weather conditions, and as a result curtail purchases of the Company’s products and services, the Company’s business could be materially adversely aff ected. A terrorist attack or armed confl ict could harm the Company’s business. Terrorist activities, anti-terrorist eff orts and other armed confl icts involving the US could adversely aff ect the US and global economies and could prevent the Company from meeting fi nancial and other obligations. Th e Company could experience loss of business, delays or defaults in payments from payors, or disruptions of fuel supplies and markets if pipelines, production facilities, processing plants or refi neries are direct targets or indirect casualties of an act of terror or war. Such activities could reduce the overall demand for oil and natural gas which, in turn, could also reduce the demand for the Company’s products and services. Th e Company has implemented certain security measures in response to the threat of terrorist activities. Terrorist activities and the threat of potential terrorist activities and any resulting economic downturn could adversely aff ect the Company’s results of operations, impair the ability to raise capital or otherwise adversely impact the Company’s ability to realize certain business strategies. FLOTEK INDUSTRIES, INC. Form 10K 11 PART I ITEM 1A Risk Factors Risks Related to the Company’s Securities Th e market price of the Company’s common stock has been and may continue to be volatile. Th e market price of the Company’s common stock has historically been subject to signifi cant fl uctuations. Th e following factors, among others, could cause the price of the Company’s common stock to fl uctuate signifi cantly: • variations in the Company’s quarterly results of operations; • changes in market valuations of companies in the Company’s industry; • fl uctuations in stock market prices and volume; • fl uctuations in oil and natural gas prices; • issuances of common stock or other securities in the future; • additions or departures of key personnel; and • announcements by the Company or the Company’s competitors of new business, acquisitions or joint ventures. Th e stock market has experienced unusual price and volume fl uctuations in recent years that have signifi cantly aff ected the price of common stock of many companies within the oil and natural gas industry. Further changes can occur without regard to specifi c operating performance. Th e price of the Company’s common stock could continue to fl uctuate based upon factors that have little to do with the Company’s operational performance, and these fl uctuations could materially reduce the Company’s stock price. Class action lawsuits have historically been brought against companies following periods of common stock market price volatility. Th e Company could be named in a legal case of this type, which could be expensive and divert management’s attention and company resources, as well as have a material adverse eff ect on the Company’s business, fi nancial condition and results of operations. An active market for the Company’s common stock may not continue to exist or may not continue to exist at current trading levels. Trading volume for the Company’s common stock has historically been low when compared to companies with larger market capitalizations. Th e Company cannot presume that an active trading market for the Company’s common stock will continue or be sustained. Sales of signifi cant amounts of shares of the Company’s common stock in the public market could lower the market price of the Company’s stock. If the Company does not meet the New York Stock Exchange continued listing requirements, the Company’s common stock may be delisted, which could have an adverse impact on the liquidity and market price of the Company’s common stock. Th e Company’s common stock is currently listed on the NYSE. In accordance with the NYSE’s continued listing standards, a company is considered to be below compliance standards if, among other things, (i) both a Company’s average global market capitalization is less than $50 million over a 30 trading-day period and a company’s stockholders’ equity is less than $50 million; (ii) a company’s average global market capitalization is less than $15 million over a 30 trading-day period, which would result in immediate initiation of suspension procedures; 12 FLOTEK INDUSTRIES, INC. Form 10K or (iii) a company’s average closing price of a listed security is less than $1.00 over a consecutive 30 trading-day period. Th e Company previously received notifi cation from the NYSE that it was not in compliance with the NYSE’s continued listing requirements because both the 30 trading-day average global market capitalization and the Company’s stockholders’ equity were below the respective $50 million requirements. When a listed company’s stock falls below the market capitalization and stockholders’ equity standard, a company is considered “below criteria,” however, the company is permitted to submit a business plan demonstrating ability to return to compliance with continued listing standards within 18 months of receipt of the NYSE notifi cation. Th e Company submitted a plan of action to the NYSE in March 2010, which the Company believes will provide the ability to, once again, achieve compliance by no later than June 28, 2011 with the minimum listing requirements. During the plan implementation process, the Company’s common stock continues to be listed on the NYSE, subject to the Company’s compliance with other NYSE continued listing requirements. On March 29, 2010, the NYSE agreed to accept the Company’s plan of action. If the Company’s shares of common stock are delisted from the NYSE and the Company is unable to list common stock on another US national or regional securities exchange or have shares of common stock quoted on an established over-the-counter trading market in the US within 30 days of being delisted, the Company could be required to off er to repurchase all of the Company’s outstanding convertible notes at a price equal to 100% of the principal amount thereof plus any accrued and unpaid interest. Were this to occur the Company could lack the fi nancial wherewithal to fund the repurchase of any convertible notes tendered. Delisting of the Company’s common stock could also negatively impact the Company by: (i) reducing the liquidity and market price of the Company’s common stock; (ii) reducing the number of investors willing to hold or acquire the Company’s common stock, and correspondingly impact the Company’s ability to raise equity fi nancing; and (iii) decreasing the amount of news and analyst coverage for the Company. In addition, the Company could experience other adverse eff ects, including, without limitation, the loss of confi dence in the Company by current and prospective suppliers, customers, employees and others with whom the Company has or may seek to initiate business relationships, and the Company’s ability to attract and retain personnel by means of equity compensation. Th e Company has no plans to pay dividends on the Company’s common stock, and, therefore, investors will have to look to stock appreciation for return on investments. Th e Company does not anticipate paying any cash dividends on the Company’s common stock in the foreseeable future. Th e Company currently intends to retain all future earnings to fund the development and growth of the Company’s business and to meet current debt obligations. Any payment of future dividends will be at the discretion of the Company’s board of directors and will depend on, among other things, the Company’s earnings, fi nancial condition, capital requirements, level of indebtedness, statutory and contractual restrictions applying to the payment of dividends and other considerations deemed relevant by the board of directors. Certain covenants of the Company’s senior credit facility restrict the payment of dividends without the prior written consent of the lenders. Investors must rely on sales of common stock held after price appreciation, which may never occur, in order to realize a return on their investment. Certain anti-takeover provisions of the Company’s charter documents and applicable Delaware law could discourage or prevent others from acquiring the Company, which may adversely aff ect the market price of the Company’s common stock. Th e Company’s certifi cate of incorporation and bylaws contain provisions that: • permit the Company to issue, without stockholder approval, up to 100,000 shares of preferred stock, in one or more series and, with respect to each series, to fi x the designation, powers, preferences and rights of the shares of the series; • prohibit stockholders from calling special meetings; • limit the ability of shareholders to act by written consent; • prohibit cumulative voting; and • require advance notice for stockholder proposals and nominations for election to the board of directors to be acted upon at meetings of stockholders. In addition, Section 203 of the Delaware General Corporation Law limits business combinations with owners of more than 15% of the Company’s stock without the approval of the board of directors. Aforementioned provisions and other similar provisions make it more diffi cult for a third party to acquire the Company exclusive of negotiation. Th e Company’s board of directors could choose not to negotiate with an acquirer deemed not benefi cial to or synergistic with the Company’s strategic outlook. If an acquirer were discouraged from off ering to acquire the Company or prevented from successfully completing a hostile acquisition by referenced anti-takeover measures, shareholders could lose the opportunity to sell owned shares at a favorable price. Future issuance of additional shares of common stock could cause dilution of ownership interests and adversely aff ect the Company’s stock price. Th e Company may, in the future, issue previously authorized and unissued shares of common stock, which would result in the dilution of current stockholders ownership interests. Th e Company is currently authorized to issue 80,000,000 shares of common stock, of which 44,417,382 were issued as of March 7, 2011. Additional shares are subject to future issuance through the exercise of options granted under various equity compensation plans or through the exercise of options still available for future equity grants. Th e potential issuance of additional shares of common stock, whether directly or pursuant to any conversion right associated with the convertible senior notes or convertible preferred stock or other convertible securities of the Company, or through exercise of outstanding warrants may create downward pressure on the trading price of the Company’s common stock. Th e Company may also issue additional shares of common PART I ITEM 1A Risk Factors stock or other securities that are convertible into or exercisable for common stock in order to raise capital or eff ectuate other business purposes. Future sales of substantial amounts of common stock, or the perception that sales could occur, could have a material adverse eff ect on the price of the Company’s common stock. Th e Company may issue additional shares of preferred stock or debt securities with greater rights than the Company’s common stock. Subject to the rules of the NYSE, the Company’s certifi cate of incorporation authorizes the board of directors to issue one or more additional series of preferred stock and to set the terms of the issuance without seeking approval from holders of common stock. Currently, there are 100,000 preferred shares authorized, of which 16,000 shares were originally issued, of which no shares remain outstanding at March 7, 2011. Any preferred stock that is issued may rank senior to common stock in terms of dividends, priority and liquidation premiums, and may have greater voting rights than holders of common stock. All outstanding warrants are exercisable as of December 31, 2010. Th e Company’s ability to use net operating loss carryforwards and tax attribute carryforwards to off set future taxable income may be limited as a result of transactions involving the Company’s common stock. Under section 382 of the Internal Revenue Code of 1986, as amended, a corporation that undergoes an “ownership change” is subject to limitations on the Company’s ability to utilize pre-change net operating losses (“NOLs”), and certain other tax attributes to off set future taxable income. In general, an ownership change occurs if the aggregate stock ownership of certain stockholders increases by more than 50 percentage points over such stockholders’ lowest percentage ownership during the testing period (generally three years). An ownership change could limit the Company’s ability to utilize NOLs and tax attribute carryforwards for taxable years including or following an identifi ed “ownership change.” Transactions involving the Company’s common stock, even those outside the Company’s control, such as purchases or sales by investors, within the testing period, could result in an “ownership change”. Limitations imposed on the ability to use NOLs and tax credits to off set future taxable income could require the Company to pay US federal income taxes in excess of that which would otherwise be required if such limitations were not in eff ect. NOLs and tax attributes could expire unused, in each instance reducing or eliminating the benefi t of the NOLs and tax attributes. Similar rules and limitations may apply for state income tax purposes. Disclaimer of Obligation to Update Except as required by applicable law or regulation, the Company assumes no obligation (and specifi cally disclaims any such obligation) to update these Risk Factors or any other forward-looking statement contained in this Annual Report to refl ect actual results, changes in assumptions or other factors aff ecting such forward-looking statements. FLOTEK INDUSTRIES, INC. Form 10K 13 PART I ITEM 1B Unresolved Staff Comments ITEM 1B Unresolved Staff Comments None. ITEM 2 Properties As of February 28, 2011, the Company operates 34 manufacturing and warehouse facilities in seven states. Th e Company owns 12 of these facilities. Th e remaining facilities are leased with lease terms expiring at various dates through 2032. Th e Company’s corporate offi ce is a leased facility located in Houston, Texas. Th e following table sets forth facility locations : Segment Chemicals Drilling Artifi cial Lift General Corporate Owned/Leased Leased Owned Owned Owned Owned Leased Leased Leased Leased Owned Owned Owned Owned Owned Owned Owned Leased Leased Leased Leased Leased Leased Leased Leased Leased Leased Leased Leased Leased Owned Leased Leased Location Raceland, Louisiana Norman, Oklahoma Marlow, Oklahoma Carthage, Texas Wheeler, Texas Raceland, Louisiana Pocola, Oklahoma Wilburton, Oklahoma Th e Woodlands, Texas Chickasha, Oklahoma Oklahoma City, Oklahoma Houston, Texas Midland, Texas Robstown, Texas Vernal, Utah Evanston, Wyoming Bossier City, Louisiana Lafayette, Louisiana Shreveport, Louisiana Farmington, New Mexico Corpus Christi, Texas Granbury, Texas Grand Prairie, Texas Houston, Texas Midland, Texas (3 locations) Odessa, Texas Pittsburgh, Pennsylvania Towanda, Pennsylvania Casper, Wyoming Gillette, Wyoming Farmington, New Mexico Houston, Texas Th e Company considers all facilities in good condition and suitable to the safe conduct of business. 14 FLOTEK INDUSTRIES, INC. Form 10K PART I ITEM 2 (Removed and Reserved) ITEM 3 Legal Proceedings Litigation Th e Company is subject to routine litigation and other claims that arise in the normal course of business. Management is not aware of any pending or threatened lawsuits or proceedings which would have a material eff ect on the Company’s fi nancial position, results of operations or liquidity. ITEM 4 (Removed and Reserved) FLOTEK INDUSTRIES, INC. Form 10K 15 PART II ITEM 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities PART II ITEM 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities Th e Company’s common stock began trading on the NYSE on December 27, 2007 under the stock ticker symbol “FTK.” As of the close of business on March 7, 2011, there were 43,034,446 shares of common stock outstanding held by approximately 6,000 holders of record. Th e last reported sales price of the common stock on the NYSE on March 7, 2011 was $6.30. Th e following table sets forth, on a per share basis for the periods indicated, the high and low closing sales prices of common stock as reported by the NYSE. Th ese prices do not include retail mark-ups, mark-downs or commissions. Common Stock Closing Sales Price, per share Fiscal 2010 4th Quarter 3rd Quarter 2nd Quarter 1st Quarter $ $ $ $ High 5.75 $ 1.73 $ 2.24 $ 1.90 $ Low 1.40 1.01 1.16 1.20 Fiscal 2009 4th Quarter 3rd Quarter 2nd Quarter 1st Quarter $ $ $ $ High 2.41 2.59 3.30 5.00 $ $ $ $ Low 0.96 1.38 1.23 1.21 Th e Company has never declared or paid cash dividends on common stock. While the Company regularly assesses the dividend policy, the Company has no current plans to declare dividends on common stock, and intends to continue to use earnings and other cash in the maintenance and expansion of the business. Further, the Company’s senior credit facility contains provisions that limit the Company’s ability to pay cash dividends on common stock. 16 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities Stock Performance Graph Th e performance graph below illustrates a fi ve year comparison of cumulative total returns based on an initial investment of $100 in the Company’s common stock, as compared with the Russell 2000 Index and the Philadelphia Oil Service Index for the annual 2006 through 2010 periods. Th e performance graph assumes $100 invested on December 31, 2005 in each of the Company’s common stock, the Russell 2000 Index and the Philadelphia Oil Service Index, and that any and all dividends were reinvested. COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN Assumes Initial Investment of $100 $400 $350 $300 $250 $200 $150 $100 $ 50 $ 0 12/31/05 12/31/06 12/31/07 12/31/08 12/31/09 12/31/10 Flotek Industries, Inc. Russell 2000 Index Philadelphia Oil Service Index (OSX) Flotek Industries, Inc. Russell 2000 Index Philadelphia Oil Service Index (OSX) $ $ $ 2005 100 $ 100 $ 2006 150 $ 118 $ 2007 387 $ 117 $ 100 $ 110 $ 167 $ 2008 27 $ 77 $ 68 $ 2009 14 $ 98 $ 110 $ 2010 58 124 139 Th e foregoing graph should not be deemed to be fi led as part of this Annual Report, does not constitute soliciting material and should not be deemed fi led or incorporated by reference into any other fi ling of the Company under the Securities Act of 1933, as amended, or the Exchange Act, as amended, except to the extent the Company specifi cally incorporates the graph by reference. Securities Authorized for Issuance Under Equity Compensation Plans Th e following table summarizes information regarding the Company’s equity securities that are authorized for issuance under the Company’s individual stock option compensation agreements: EQUITY COMPENSATION PLAN INFORMATION Plan category Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (Excluding Securities Refl ected in the Column (a)) (a) (b) (c) Equity compensation plans approved by security holders Equity compensation plans not approved by security holders TOTAL 1,605,135 $ - 1,605,135 $ 3.90 - 3.90 2,880,024 - 2,880,024 FLOTEK INDUSTRIES, INC. Form 10K 17 PART II ITEM 6 Selected Financial Data Recent Sales of Unregistered Securities During the three months ended December 31, 2010 the Company had no sales of unregistered securities that have not been previously reported. ITEM 6 Selected Financial Data Th e following table sets forth certain selected historical fi nancial data and should be read in conjunction with Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and Item 8 “Financial Statements and Supplementary Data,” included elsewhere herein. Th e selected operating and fi nancial position data presented for each of the fi ve years has been derived from the Company’s audited consolidated fi nancial statements, some of which appear elsewhere in this Annual Report. During the annual periods 2006 through 2008, the Company completed a number of business combinations and other transactions that materially aff ected the comparability of the information provided below. Th e Company incurred signifi cant non-recurring charges during the years 2007 through 2010. During 2010, the Company recorded a fi xed asset and other intangible impairment charge of $9.3 million. During 2009 and 2008, the Company recorded goodwill impairment and other intangible assets of $18.5 million and $67.7 million, respectively (see Note 9 to the Notes of the Consolidated Financial Statements). On July 11, 2007, the Company eff ected a two-for-one stock split in the form of a 100% stock dividend to the stockholders of record on July 3, 2007. All share and per share information has been retroactively adjusted to refl ect the 2007 stock split. (in thousands, except per share data) 2010 2009 2008 2007 2006 As of and for the Year ended December 31, Operating Data Revenue Income (loss) from operations Net income (loss) Earnings (loss) per share – Basic Earnings (loss) per share – Diluted Financial Position Data $ 146,982 $ 112,550 $ 226,063 $ 158,008 $ 100,642 (6,267) (43,465) (1.94) (1.94) (33,103) (50,333) (2.68) (2.68) (30,751) (34,242) (1.79) (1.79) 29,686 16,727 0.91 0.88 Total assets Convertible senior notes, long term debt and capital lease obligations, less discount and current portion Stockholders’ equity (defi cit) 184,807 178,901 234,959 160,793 126,682 (3,453) 119,190 27,196 120,281 66,105 52,377 77,461 2009 and 2008 amounts were restated in accordance with Accounting Standards Update (“ASU”) No. 2009-15, “Accounting for Own-Share Lending Arrangements in Contemplation of Convertible Debt Issuance or Other Financing.” 18 FLOTEK INDUSTRIES, INC. Form 10K 18,853 11,350 0.66 0.61 82,890 8,185 53,509 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Th e table above refl ects the results of equity and asset acquisitions from the respective date of acquisition for the following years: • 2008 –Teledrift, Inc.; • 2007 – Triumph Drilling Tools, Inc., CAVO Drilling Motors Ltd Co., and Sooner Energy Service, Inc.; and • 2006 – Can-Ok Oil Field Services, Inc., Total Well Solutions, LLC, and LifTech, LLC. ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Th e following discussion and analysis should be read in conjunction with the Company’s consolidated fi nancial statements and the related notes included elsewhere in this Annual Report on Form 10-K. Th e following information contains forward-looking statements, which are subject to risks and uncertainties. Should one or more of these risks or uncertainties materialize, actual results could diff er from those expressed or implied by the forward-looking statements. See “Forward-Looking Statements” at the beginning of this Annual Report on Form 10-K for further clarifi cation. Executive Summary Th e Company is a diversifi ed global technology-driven growth company to the oil, gas, and mining industries by providing oilfi eld products, services and equipment. Th e Company operates in select domestic and international markets, including the Gulf Coast, the Southwest, the Rocky Mountains, the Northeastern and Mid-Continental US, Canada, Mexico, Central America, South America, Europe, Africa and Asia and markets products domestically and internationally in over 20 countries. Th e Company’s customers include major integrated oil and natural gas companies, independent oil and natural gas companies, pressure pumping service companies, state-owned oil companies and international service supply chain management companies. Th e Company’s ability to compete in the oilfi eld services market is dependent on the Company’s ability to diff erentiate products and services, provide superior quality and service, and maintain a competitive cost structure. Company operations are impacted by natural gas and oil well drilling activity, the depth and drilling conditions of wells, the number of well completions and the level of work-over activity in North America. Drilling activity, is largely dependent on the volatility of natural gas and crude oil prices and expectations of future prices. Th e Company’s results of operations depend heavily upon sustainable prices charged customers, which are impacted by drilling activity levels, availability of equipment and other resources, and competitive pressures. Th ese combined market factors can lead to volatility in both revenue and profi tability. Historical market conditions are refl ected in the table below: 2010 2009 2008 Average Active Drilling Rigs United States Canada Total North America Vertical Rigs (U.S.) Horizontal Rigs (U.S.) Directional Rigs (U.S.) Total Drilling Type (U.S.) Oil vs. Natural Gas Drilling Rigs Oil Natural Gas Total North America Average Commodity Prices 1,549 349 1,898 502 825 222 1,549 795 1,103 1,898 1,089 221 1,310 433 455 201 1,089 382 928 1,310 West Texas Intermediate Crude Prices (per barrel) Natural Gas Prices ($/mmbtu) $ $ 79.40 4.25 $ $ 61.65 3.71 $ $ 1,879 381 2,260 954 553 372 1,879 543 1,717 2,260 99.57 8.07 2010 vs 2009 42.2 % 57.9 % 44.9 % 16.0 % 81.3 % 10.4 % 2009 vs 2008 (42.0) % (42.0) % (42.0) % (54.6) % (17.7) % (46.0) % 108.1 % 18.9 % (29.7) % (46.0) % 28.8 % 14.6 % (38.1) % (54.0) % Source: Rig count: Baker Hughes, Inc. (www.bakerhughes.com); West Texas Intermediate Crude and Natural Gas Prices: Department of Energy, Energy Information Administration (www.eia.doe.gov). FLOTEK INDUSTRIES, INC. Form 10K 19 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Global economic growth and increased demand for oil and natural gas are the primary drivers of customer expenditures to develop and produce oil and natural gas. Th e recovery within the global economy began in 2010 and is anticipated to continue in 2011. Increased economic activity, particularly in emerging Asia and Middle East economies, and market predictions for continued economic growth supports expectations of increasing demand for oil and natural gas. Spending by oil and natural gas exploration and production companies, which is dependent upon forecasts of the expected future supply and future demand for oil and natural gas products and associated estimates of costs to fi nd, develop, and produce reserves, increased in 2010 as compared to 2009. Changes in oil and natural gas exploration and production spending resulted in increased demand for the Company’s products and services. In North America, customer expenditures increased for both oil and natural gas projects resulting in a 45% increase in the North American rig count in 2010 as compared to 2009. Th e increase in oil-directed drilling is a direct refl ection of the global price of oil, which is currently trading at a premium, on a Btu basis, relative to natural gas in North America. Th e increase in gas-directed drilling was driven by activity in unconventional shale gas plays due to the favorable prices of wet gas, despite relatively low prices for natural gas. Spending on gas-directed projects in 2010 was supported by (1) hedges on production made in prior periods when futures prices were higher, (2) the need to drill and produce natural gas to hold leases acquired in earlier periods, (3) the infl ux of equity from companies interested in developing a position in the shale resource plays and (4) associated production of natural gas liquids in certain basins. As a result of streamlining operational costs in 2009 and proactive management of operational costs during 2010, the Company was favorably positioned to respond to increased activity and product demand in 2010. Further, innovative sales initiatives and strategic international eff orts enabled the Company to increase revenues by 30.6% in 2010 as compared to 2009. Forecasting the Company’s position in the current recovery cycle is challenging, as it diff ers from past cycles due to the overlay of continued worldwide uncertainties, including signifi cant political unrest and radical regime and governmental changes in signifi cant oil producing countries. Changes in product demand to liquid rich natural gas and oil products from natural gas products aff ected the type of industry drilling activity and increased petroleum pricing. Despite recent favorable activity the Company expects continued uncertainty in drilling activity in 2011 due to a number of factors including commodity prices, global demand for oil and natural gas, supply and depletion rates of oil and natural gas reserves, as well as broader variables including government fi scal policies and current and potential political unrest in key petroleum producing countries. Th e oil fi eld services sector experienced a cyclical low in the third quarter of 2009. Stabilization of the business and cost containment measures taken by the Company beginning in 2009 were still being realized throughout 2010. Th e Company expects improved economic conditions will continue throughout 2011 despite drilling activity uncertainty. As exploration and production companies’ outlooks improve with higher expectations of forecast liquid-rich natural gas and oil prices, the Company remains optimistic capital budgets for drilling and completion activities will strengthen. Th e Company expects rig count in the oil basins, which have contributed to Drilling revenue with increased Teledrift business in the Permian Basin, to lead to margin relief on pricing. Th e Company expects that North American gas market activity will continue to remain stable in unconventional plays such as Barnett, Haynesville, Marcellus and other basins which utilize the Company’s drilling tools. In addition, the Company expects chemical additives will continue realizes to enhanced performance, when added to fracturing fl uids utilized in this type drilling further supporting the stability of product demand of the Company’s Chemicals segment which is closely aligned to rig count activity. Th e Company plans to pursue identifi ed international opportunities in 2011. Th e Company expects 2011 drilling and completion activity to remain relatively stable compared to 2010 levels. Market conditions are forecast to improve slightly and pricing is expected to remain competitive throughout 2011. Th e Company intends to continue the strategic initiative to add drilling jars and shock subs to the company’s fl eet and to reduce the Company’s sub-rental usage. Th e Company also intends to continue to pursue international market opportunities with the Teledrift line of MWD products during 2011. With research eff orts focused on the Chemicals segment, the Company has been able to timely respond to the increased demand for growth in unconventional liquid rich and oil sand formation plays. As a result of the Company’s success in unconventional areas, such as the Marcellus Shale, and within tight sand gas play areas, such as the Niobrara, the Company expects to continue to experience growth within identifi ed basins by leveraging the proven success of the Company’s products, in particular, complex nanofl uids.Th e Drilling segment has eff ectively redesigned the Company’s motors to operate more successfully in areas such as Haynesville, Barnett and Bakken. Th e increase in operational performance of the Company’s Artifi cial Lift segment enabled the Company to signifi cantly increase the customer base in 2010. Capital expenditures in the Drilling segment were $4.7 million in 2010 compared to $6.2 million in 2009. Capital expenditures were signifi cantly curtailed in 2010 in response to decreased demand. Management has forecast Drilling capital expenditures of $7.9 million in 2011; however, this amount may fl uctuate dependent upon market demand and realized results of operations. Th e Company intends to sharpen the focus of capital expenditures within the Drilling segment to further increase the Company’s international presence. Th e Company’s business is comprised of three reportable segments: Chemicals, Drilling and Artifi cial Lift. Th e Company’s focus is on serving the drilling-related needs of oil and gas companies primarily through the Chemicals and Drilling segments, and the production related needs of oil and gas companies through the Artifi cial Lift and Chemicals segments. Th e Company believes product off erings and geographical presence throughout all three business segments provides the Company with diverse sources of cash fl ow. Although each segment has unique technical expertise, all segments share a commitment to provide customers with quality, competitively priced equipment and services. • Th e Chemicals segment is comprised of two business divisions: Specialty Chemicals and Logistics. Specialty Chemicals designs, develops, manufactures, packages and markets specialty chemicals used in oil and gas well cementing, stimulation, acidizing, drilling and production. Logistics manages automated material handling, loading facilities, and blending capabilities for oilfi eld services companies. • Th e Drilling segment rents, inspects, manufactures and markets down-hole drilling equipment for the energy, mining, water well and industrial drilling sectors. • Th e Artifi cial Lift segment assembles and markets artifi cial lift 20 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations equipment, including the Petrovalve line of rod pump components, electric submersible pumps, gas separators, valves and services that support coal bed methane production. oilfi eld service cyclical risk by balancing drilling versus production; rental versus service; domestic versus international; and natural gas versus crude oil operations. Over the past several years, the Company has grown through strategic acquisitions, organic growth and investments in complementary or competing businesses in an eff ort to expand product off erings and geographic presence within targeted markets. Th e Company mitigates Acquisitions completed by the Company in the preceding three years include: • Teledrift, Inc. (“Teledrift”), designs and manufactures wireless survey and MWD equipment, in February 2008. Results of Operations (in thousands): Revenue Cost of revenue Gross margin Selling, general and administrative cost Depreciation and amortization Research and development costs Impairment of long-lived assets Loss on disposal of long-lived assets Impairment of goodwill and other intangible assets Loss from operations Change in fair value of warrant liability Interest and other expense, net Loss before income taxes (Provision) benefi t for income taxes NET LOSS Results for 2010 compared to 2009— Consolidated Revenue for the year ended December 31, 2010 was $147.0 million, an increase of $34.4 million, or 30.6%, compared to $112.6 million for the same period in 2009. Revenue increased across all of the company’s segments due to improved pricing, increased drilling activity, and slight recovery of industry demand for products. Consolidated gross margin increased by $23.6 million, or 80.3%, to $53.0 million in 2010 from $29.4 million in 2009. Gross margin as a percentage of sales increased to 36.0% for 2010 from 26.1% for 2009. Th is favorable variance resulted from increased product sales ($21.5 million or 29.7%) and rental revenue ($13.5 million or 47.3%) combined with direct operational expense savings off set by a 13.0% increase in cost of revenue. Increased cost of revenue was due to increased costs of materials, rentals and freight proportionate to increased activity. Gross margin is calculated as revenue less associated cost of revenue, inclusive of personnel, occupancy, depreciation and other expenses directly associated with the generation of revenue. Year Ended December 31, 2010 2009 2008 $ 146,982 $ 112,550 $ 226,063 94,012 52,970 41,861 4,543 1,441 8,898 2,104 390 (6,267) (21,464) (21,279) (49,010) 5,545 83,166 29,384 36,943 4,926 2,118 - - 18,500 (33,103) 135,307 90,756 46,311 5,570 1,931 - - 67,695 (30,751) 465 - (15,679) (48,317) (2,016) (13,990) (44,741) 10,499 $ 43,465 $ 50,333 $ 34,242 Selling, general and administrative costs, (“SG&A”) are not directly attributable to products sold or services rendered. SG&A costs for the year ended December 31, 2010 were $41.9 million, an increase of 13.3%, compared to $36.9 million in 2009. Th e comparative period over period increase resulted from increased incentive stock compensation expense of $4.0 million and professional fees of $2.1 million. Non-cash incentive stock compensation expense increased due to recognition of $3.0 million of non-cash compensation expense during the second quarter of 2010 related to prior equity grants to the Company’s former President and CEO, which vested at the time of his retirement from the Company on June 30, 2010 and vesting of other outstanding existing equity grants. Th e increase in professional fees related to the Company’s March 31, 2010 fi nancing, defense of class action lawsuits and use of third party technical consultants (e.g., information technology; investment; and valuation advisors). Depreciation and amortization costs were $4.5 million for the year ended December 31, 2010, a decrease of approximately 8.1% compared to the same period in 2009. FLOTEK INDUSTRIES, INC. Form 10K 21 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Research and development (“R&D”) expenses were $1.4 million for the year ended December 31, 2010, a decrease of 33.3%, compared to $2.1 million during the same period in 2009. Th e reduction in R&D expense is attributable to more realigned spending objectives on key initiatives driven by the economic recession and management cost containment objectives. Th e Company anticipates 2011 R&D spending levels to remain consistent with 2010. R&D is charged to expense as incurred. Costs associated with impairments totaled $8.9 million and $0.4 million, related to long-lived asset and other intangibles, for the year ended December 31, 2010, a decrease of $9.2 million or 49.8% compared to $18.5 million in 2009. Th e impairment valuation recognized during 2010 primarily related to long-lived assets within the Drilling segment. During the fourth quarter of 2010 revenue generation trends of certain identifi ed rental assets were not performing as anticipated by management in the Company’s 2010 forecast. Upon review, management determined the recoverability of the carrying value of certain assets to be less than the expected revenue generation capacity of the assets. Th e $18.5 million recognized in 2009 was attributable to the Teledrift division. Revenue within the Drilling segment increased $15.0 million, or 29.6% in 2010 due to increased demand for products resulting from a shift in the type of drilling activity as well as fl uctuations in oil and natural gas commodity prices. Management believes the current cost structure is appropriate for 2011 forecast levels of activity and does not foresee signifi cant future adjustments. Changes in market demand or forecast assumptions could cause management to pursue additional cost containment eff orts. During the year ended December 31, 2010, the warrant liability increased by $21.5 million to $26.2 million. Th e increase has been recognized in the statement of operations as a noncash expense. Th is liability will not be settled in cash. Future fl uctuations in the warrant liability will be recognized as noncash income or expense. Interest expense was $19.4 million for the year ended December 31, 2010, an increase of $3.9 million or 25.0% compared with $15.5 million in 2009. Th e increase was the result of an increase in the interest rate associated with the refi nancing of the Company’s senior credit facility from 8.5% to 12.5% combined with the amortization of related issuance costs of $2.0 million incurred during the year (See “Capital Resources and Liquidity”), commitment fee payments of $7.3 million. An income tax benefi t of $5.5 million was recorded for the year ended December 31, 2010, refl ecting an eff ective tax rate of (11.3)%, compared to a tax provision of $2.0 million for the year ended December 31, 2009, refl ecting an eff ective tax rate of (4.2%). Th e change in the Company’s eff ective tax rate is primarily due to a $4.2 million increase in the valuation allowance recorded in 2010 against the deferred tax asset of one of our fi ling jurisdictions and a $7.5 million increase to tax expense recorded in 2010 for the nondeductible expense related to the warrant liability. Results for 2009 compared to 2008— Consolidated Revenue for the year ended December 31, 2009 was $112.6 million, a decrease of $113.5 million, or 50.2%, compared to $226.1 million for the same period in 2008. Revenue decreased across all of the Company’s segments as depressed petroleum and natural gas prices drove down rig count and related drilling activity, negatively impacting activity volume in 2009. Pricing pressures were also a factor in the decline of revenue as customers switched to less expensive products where possible. Consolidated gross margin decreased $61.4 million and as a percentage of sales decreased to 26.1% in 2009 from 40.1% in 2008 due to margin compression in the Drilling segment. Although direct expense reductions of $5.9 million were realized in 2009 versus 2008, the decrease in direct expenses did not occur as swiftly as the decline in revenue. SG&A costs were $36.9 million for the year ended December 31, 2009, a decrease of 20.2%, compared to $46.3 million in 2008. Th e decrease was primarily due to a $9.3 million reduction in indirect personnel and personnel related costs and professional fees due to headcount reduction and cost containment eff orts. Depreciation and amortization costs were $4.9 million for 2009, a decrease of approximately 11.6% compared to $5.6 million in 2008. A reduction of amortizable intangible assets and depreciable fi xed assets due to the impairment recorded in 2008 was the primary cause of the decrease. R&D costs in 2009 were $2.1 million, an increase of 9.7%, compared to $1.9 million in 2008. R&D costs in the Chemicals segment were 65% and 89% of total R&D expense in 2009 and 2008, respectively. In the second quarter of 2009, the Company recognized goodwill impairment of approximately $18.5 million related to the Teledrift reporting unit. No impairment was recorded as part of management’s 2009 annual assessment of goodwill. Interest expense was $15.5 million for the year ended December 31, 2009 versus $13.9 million for the comparative 2008 period. Th e increase primarily related to accretion of debt discount recognized eff ective January 1, 2009 associated with adoption of a new accounting principle. An income tax provision of $2.0 million was recorded for the year ended December 31, 2009, resulting in an eff ective tax rate of (4.2)%, compared to a tax benefi t of $10.5 million for the year ended December 31, 2008, with an eff ective tax rate of 23.5%. Th e change in the Company’s eff ective tax rate, resulted from an $18.8 million valuation allowance recorded in 2009 against deferred tax assets of one of the Company’s fi ling jurisdictions and due to a $19.3 million impairment charged assessed in 2008 which impacted the 2008 tax provision. 22 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Results by Segment Chemicals and Logistics (dollars in thousands) 2010 2009 2008 For the Year Ended December 31, Revenue Gross margin Gross margin % Income from operations Income from operations % $ $ $ 66,121 29,249 44.2 % 19,833 30.0 % $ $ $ 49,296 21,667 44.0 % 12,964 26.3 % $ $ $ 109,356 49,119 44.9 % 37,433 34.2 % Results for 2010 compared to 2009—Chemicals and Logistics Results for 2009 compared to 2008—Chemicals and Logistics Chemicals’ revenue for 2010 was $66.1 million, an increase of $16.8 million, or 34.1%, as compared to $49.3 million in 2009. Recovery of previously granted product and service price reductions, increased international sales and increased demand for microemulsion products from new and existing customers drove the increase. Additionally, new products generated from the Company’s ongoing R&D activities continue to be favorably received by customers. Th e favorable variance also correlates with an 18.9% increase in average natural gas rig activity (2010: 1,103 rigs vs. 2009: 928 rigs) within the industry and corresponding product sales increases of $17.5 million. Th e favorable variances was off set by a decrease in customer service revenue ($0.7 million) in the fi rst half of 2010 as compared to the fi rst half of 2009 in response to industry uncertainty regarding ramifi cations of the British Petroleum Deepwater Horizon oil disaster. Correspondingly, the drilling moratorium in the Gulf of Mexico signifi cantly impacted the Company’s Logistics division contract in the Gulf of Mexico. Th e gross margin increased $7.6 million, or 35% in 2010 as compared to 2009; however, the gross margin as a percentage of revenue remained relatively fl at at 44.2% for the year ended December 31, 2010, compared to 44.0% for the year ended December 31, 2009. Favorable variances were due to increased product sales volumes and favorable product mix margins. Income from operations was $19.8 million for 2010, an increase of approximately 53.0% compared to $13.0 million in 2009. Income from operations as a percentage of revenue increased to 30.0% for 2010 from 26.3% for the same period in 2009. Favorable variance is attributable to increased product sales and favorable product mix margins. Drilling Products (dollars in thousands) Revenue Gross margin Gross margin % Loss from operations Income from operations % Chemicals revenue for the year ended December 31, 2009 was $49.3 million, a decrease of $60.1 million, or 54.9%, compared to $109.4 million for the year ended December 31, 2008. Th e decrease in revenue was primarily due to a 46% reduction in volume driven by lower crude and natural gas prices and associated steep drop in rig and well fracturing activity. Further, pricing pressures drove customers to lower priced products resulting in a 24% decrease in average sales dollars per unit sold in 2009 versus 2008. Sales of the Company’s patented micro-emulsion chemicals declined 59% to $31.6 million in 2009 compared to 77.3 million in 2008. Demand for micro-emulsion chemicals is contingent upon various market variables including the fact that micro-emulsion chemicals historically have a higher per-unit cost. Gross margin decreased $27.5 million in 2009 due to reductions in revenue. Slight reductions in gross margin as a percentage of revenue from 44.9% to 44.0% were realized in 2009 versus 2008, respectively. Product margins as a percentage of product revenue remained fl at. Field direct expenses as a percentage of segment revenue increased to 8.1% in 2009 from 5.5% in 2008 as revenue decreased at a higher rate than cost containment reductions. Chemical product costs fl uctuated signifi cantly with the price of petroleum. Th e Company has historically not led the market in pricing, accordingly, product margins are directly impacted by market and cost fl uctuations. Income from operations was $13.0 million for the year ended December 31, 2009, a decrease of approximately 65.4% compared to the same period in 2008. Income from operations as a percentage of revenue decreased to 26.3% for 2009 versus 34.2% in 2008. Field indirect costs decreased by $3.2 million or 26.8% due primarily to on-going cost containment eff orts initiated in 2008. Th e rate of cost reductions, however, did not keep pace with the decline in revenue; accordingly fi eld indirect costs increased as a percentage of revenue to 17.7% in 2009 from 10.9% in 2008. For the Year Ended December 31, 2010 2009 65,782 $ 18,991 $ 28.9 % 50,774 $ 4,781 $ 9.4 % 2008 98,262 36,897 37.5 % (9,738) $ (32,084) $ (43,840) (14.8) % (63.2) % (44.6) % $ $ $ FLOTEK INDUSTRIES, INC. Form 10K 23 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Results for 2010 compared to 2009—Drilling Products Results for 2009 compared to 2008—Drilling Products Drilling revenue for the year ended December 31, 2010 was $65.8 million, an increase of $15.0 million, or 29.6% compared to $50.8 million for the year ended December 31, 2009. Th e favorable variance was attributable to increased rental activity of $13.6 million that was partially driven by a 16.0% increase in vertical rig count during 2010 as compared to 2009 (2010: 502 versus 2009: 433). Th e $13.6 million increase, by reporting unit, consisted of increased rental activity of $6.4 million for Teledrift products and $7.1 million for Spidle/Turbeco. Teledrift realized 104% revenue growth in West Texas due to improved market conditions, marketing and sales eff orts and above average lost-in-hole revenue. Spidle/Turbeco revenue benefi ted from increased motor rentals in both the Barnett and Bakken shales. Improved motor designs for historically diffi cult basins resulted in improved pricing and run rates. An additional $1.3 million period over period increase was realized from increased domestic and international product sales both domestically and internationally to the copper mining industry. Increased copper mining activity is attributable to an escalation in the market price of copper. Gross margin increased to $19.0 million in 2010, an increase of $14.2 million, or 297.2%, compared to $4.8 million in 2009. Gross margin as a percentage of revenue increased 19.5% to 28.9% in 2010 from 9.4% in 2009. Favorable period over period variance was primarily due to increased rental volumes and favorable product mix margins. Loss from operations was $9.8 million in 2010, an improvement of $22.3 million or 69.6% as compared to $32.1 million loss in 2009. Th e improved performance is primarily due to the $9.6 million positive variance between the 2010 realized $9.3 million impairment of long-lived and other intangible assets and the 2009 $18.5 million impairment of goodwill, combined with the $13.6 million increase in rental revenue. Drilling revenue for the year ended December 31, 2009 was $50.8 million, a decrease of $47.5 million, or 48.3%, compared to $98.3 million for the year ended December 31, 2008. Th e 2009 decline as compared to 2008 was primarily due to decreased demand for products and services commensurate with the reduction in total rig count in North America. Reductions in volume were experienced in all product lines and nearly all products. Further, an oversupply of tools available for rent or sale by the Company and in the market due to the economic recession created pricing pressures that reduced revenue on a per rental basis. Gross margin decreased $32.1 million in 2009 compared to 2008 due to reduced revenue. Product and rental gross margins as a percentage of associated revenue declined to 55.6% in 2009 from 66.0% in 2008, accounting for a $4.6 million relative decrease in gross margin, due to market pricing pressures. Field direct costs decreased $3.6 million or 16% in 2009 due to cost containment eff orts; however, due to reduced revenue, costs increased as a percentage of revenue to 37% from 23%. Inventory adjustments related to increased inventory reserves, increased $1.9 million in 2009 as compared to 2008 contributing to the decrease. Loss from operations was $32.1 million in 2009, an improvement of $11.8 million or 26.8% as compared to the 2008 loss of $43.8 million. Th e positive variance was due to a year-over-year reduction in goodwill impairment charges ($18.5 million in 2009 versus $59.1 million in 2008,) off set by decreased gross margins. Field indirect costs decreased by $3.2 million or 15.0% in 2009 as compared to 2008 due to cost containment eff orts; however, due to reduced revenue, indirect costs increased as a percentage of revenue to 36.2% in 2009 from 22.0% in 2008. Artifi cial Lift (dollars in thousands) Revenue Gross margin Gross margin % Income (loss) from operations Income (loss) from operations % $ $ $ For the Year Ended December 31, 2010 15,079 4,730 $ $ 31.4 % 3,070 $ 20.4 % 2009 12,480 2,936 $ $ 23.5 % 1,161 $ 9.3 % 2008 18,445 4,740 25.7 % (6,709) (36.4) % Results for 2010 compared to 2009—Artifi cial Lift Artifi cial Lift revenue for the year ended December 31, 2010 was $15.1 million, an increase of $2.6 million, or 20.8%, compared to $12.5 million for the year ended December 31, 2009. Th e majority of Artifi cial Lift revenue is derived from coal bed methane (“CBM”) drilling. CBM drilling activity is highly correlated to the price of natural gas. Th e price of natural gas has increased 14.4% to $4.25/ mmbtu at the end of December 2010 from $3.71/mmbtu for the same period in 2009. Th roughout 2010 natural gas drilling activity also steadily increased to levels in excess of 1,000 natural gas drilling rigs. Th e average North American natural gas rig count increased 18.9% to 1,103 rigs at the end of December 2010 from 928 rigs for the comparable period in 2009. Th e impact of the increase in natural gas prices and corresponding increase in drilling activity resulted in an increase in the volume of units sold. Gross margin increased $1.8 million, or 61.1% to $4.7 million in 2010 from $2.9 million in 2009 due to increased product revenue of $2.3 million or 19.9% combined with cost effi ciencies realization. Raw materials costs and direct expenses decreased as a percentage of revenue to 69% in 2010 from 76% in 2009 due to the fi xed cost structure of the business and managements continued cost containment eff orts. Income from operations improved $1.9 million or 164.4% to $3.1 million in 2010 from $1.2 million in 2009 due to increased demand driven by the period over period increase in the average price of natural gas and the corresponding increase in drilling activity. 24 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Results for 2009 compared to 2008—Artifi cial Lift Artifi cial Lift revenue for the year ended December 31, 2009 was $12.5 million, a decrease of $6.0 million, or 32.3%, compared to $18.4 million for the year ended December 31, 2008. As the price of natural gas declined throughout the majority of 2009, drilling activity slowed considerably, resulting in a reduction in the volume of units sold. Gross margin decreased $1.8 million, or 38.1%, to $2.9 million in 2009 from $4.7 million in 2008 due to decreased product revenue. Product margins increased slightly to 69% in 2009 from 68% in 2008 accounting for a $0.1 million relative increase in gross margin. Field direct costs decreased by $0.3 million, or 24%, period over period due to cost containment eff orts. Income from operations increased $7.9 million to $1.2 million in 2009 from a loss from operations of $6.7 million in 2008. Th e majority of the variance is due to no goodwill impairment being recognized in 2009 compared to $8.6 million of impairment recognized in 2008. Further, fi eld indirect costs decreased $1.1 million due to management’s cost containment eff orts. Capital Resources and Liquidity Overview Plan of Operations for 2011 Ongoing capital requirements are driven by the Company’s need to service debt, acquire and maintain equipment, and fund working capital requirements. During 2010, the Company funded capital requirements primarily with operating cash fl ows, debt borrowings, and conversions of exercisable and contingent warrants. Th e impact of the global recession continued to aff ect the Company’s fi nancial performance and liquidity in 2010; however, as oil and natural gas prices, the number of well completions and rig count trended favorably throughout 2010, the Company experienced, and continues to experience, increasing levels of demand for products and services across all business segments. At December 31, 2010, the Company was in compliance with debt covenants. Th e signifi cant terms of the Company’s term loan are discussed under Item 8 “Financial Statements and Supplementary Data” and in Note 10 “Convertible Notes and Long-Term Debt” in of the Notes to Consolidated Financial Statements. At December 31, 2010, the Company was not in compliance with the continued listing standards of the NYSE. Noncompliance arose as both global market capitalization and stockholders’ equity fell below $50 million in 2009. In March 2010, the Company submitted a plan of action to the NYSE outlining management’s plan to achieve compliance during the 18-month cure period allowed by the NYSE, which ends June 2011. During implementation and execution of the plan, the Company’s common stock has continued to be listed on the NYSE, subject to compliance with other NYSE continued listing requirements. On March 29, 2010, the NYSE accepted the Company’s plan of action. The Company has cash and cash equivalents of approximately $19.9 million at December 31, 2010 primarily attributable to cash fl ows from operations. In March 2010, the Company received net proceeds of $6.1 million from the execution of a term loan and refi nancing of a portion of the Company’s convertible notes. Th e Company’s favorable operating cash results, anticipated increases in forecast activity and level of demand for the Company’s products and services, as well as, current cash position and future outlook infl uenced the $2.7 million increase of planned 2011 capital expenditures to $8.8 million from capital expenditures of $6.1 million in 2010. Th e Company believes suffi cient cash reserves are available to meet anticipated operating and capital expenditure requirements during 2011; however, the Company is exploring options to secure more favorable debt and equity fi nancing terms. During 2010 oil and liquid-rich natural gas prices improved directly impacting demand for the Company’s products and services. Forecasting the depth and length of the recovery cycle of the current economy is challenging due to the overlay of worldwide fi nancial uncertainty. As the 2010 average annual drilling rig count increased to 1,549 rigs, or 42.2%, as compared to the average annual drilling rig count of 1,089 in 2009, the Company has experienced encouraging revenue growth of 30.6% and an increase in gross margin percentage of 9.9% compared to 2009. Th e Company’s 2011 Plan of Operations anticipates sustained improvement in industry economic conditions. Th e 2011 Plan includes the following: • Establish a traditional commercial banking relationship to provide the Company with increased capacity and fl exibility to respond to increased demand forecast for 2011. • Invoke the automatic conversion of preferred stock. • Explore funding opportunities with fi nancial advisors. Th e likelihood of obtaining additional equity funding should increase if the economy continues to improve and if the oil and gas industry growth continues. • Closely manage capital expenditures despite improved cash fl ows. Th e Company’s capital expenditure budget for 2011, is approximately $8.8 million, an increase of $2.7 million from the $6.1 million spent in 2010. • Continue expansion into foreign markets to realize strategic benefi ts for the Company’s existing business segments. Th e Company is actively working with potential business partners that off er a broader geographic reach or new and unique ways to use existing products and services. • Continue strategic identifi cation and sale of non-core assets and underperforming product lines. Continue identifi cation of assets no longer aligned with strategic objectives. In addition to providing liquidity, the sale of non-strategic assets should allow the Company to continue to concentrate eff orts and resources on improving and expanding the reach of profi table products. • Continue emphasis of certain product lines, which could result in further improvement of the Company’s margins. Th e Company continues to assess both outsourcing and in-house opportunities to realize operational improvements. As economic conditions improve, the Company will hire additional personnel as needed. FLOTEK INDUSTRIES, INC. Form 10K 25 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations • Manage operating cash fl ows through receivables, payables and inventory management. Th e Company is poised to realize increased cash fl ows from inventory management as demand for products increases. Overall management of working capital is being highlighted. Th e Company will continue to revisit pricing strategies and adjust prices in order to attain the most favorable market positions that conditions and environments will allow. • Manage asset utilization to enhance and increase the synergy of operations and sales across all business and product lines in order to be prepared and responsive with available resources to meet increasing market demand of products and services. • Continue to emphasize technology advancements and diff erentiation across all business segments. Technological innovations are important to the Company’s future success. Th e Company intends to maintain current R&D activities in support of Chemicals’ additives solutions and Drilling’s product design diff erentiation to meet the specifi c demands of the customers and areas where the Company operates. • Implement a new ERP system to more actively manage internal controls, reduce current accounting constraints, and increase operational responsiveness. • Continue to simplify existing tax structure, while taking advantage of existing NOLs. Cash Flows Cash fl ow metrics from our consolidated statements of cash fl ows are as follows (in thousands): Net cash provided by operating activities Net cash used in investing activities Net cash provided by fi nancing activities Eff ect of exchange rate fl uctuations Net increase (decrease) in cash and cash equivalents 2010 12,099 $ (600) 1,900 (21) 13,378 $ 2009 2,186 $ 2008 24,874 (3,699) (117,178) 7,812 (7) 6,292 $ 91,215 - (1,089) $ $ Operating Activities During 2010, 2009 and 2008, the Company generated cash from operating activities totaling $12.1 million, $2.2 million and $24.9 million, respectively. Th e consolidated net loss for 2010 was $43.5 million compared to a consolidated net loss of $50.3 million for 2009 and a consolidated net loss of $34.2 million for 2008. Noncash items in 2010 totaled $55.9 million, consisting of a change in warrant liability fair value ($21.5 million), asset depreciation and amortization ($13.8 million), impairment of long-lived assets and other intangibles ($9.3 million), amortization of deferred fi nancing costs and accretion of debt discount ($8.9 million), stock compensation expense ($4.7 million), reduction in the tax benefi t of share-based awards ($1.7 million) and a loss on the extinguishment of debt ($1.0 million) off set by a net gain on the sale of assets of $1.3 million and a deferred income tax benefi t ($3.6 million). Noncash items in 2009 were $49.4 million, consisting of impairment charge of goodwill ($18.5 million), asset depreciation and amortization ($14.2 million), deferred income tax provision ($10.5 million), amortization of deferred fi nancing costs and accretion of debt discount ($6.4 million), and stock compensation expense ($1.7 million), off set by a net gain on the sale of long-lived assets ($1.4 million). Noncash items in 2008 were $62.5 million, consisting goodwill and intangible impairment charges ($67.7 million), depreciation and amortization ($12.8 million), amortization of deferred fi nancing cost and accretion of debt discount ($4.7 million) off set by a deferred tax benefi t ($20.9 million), a net gain on the sale of and stock compensation expense ($2.5 million) assets ($2.9 million) and excess tax benefi ts of share based awards ($2.0 million). During 2010 changes in working capital used $0.4 million in cash. Th e decrease in working capital is primarily due to working capital utilization to meet increased demands of the improved economic environment off set by the Company’s eff orts to match customer collection activity with the payment of vendors. Th e Company’s use of working capital is evidenced by an increase in accounts receivable and inventory balances ($12.7 million and $0.6 million, respectively) off set by reductions in working capital obligations in accounts payable ($5.5 million), accrued liabilities ($4.6 million) and recognized income tax receivable ($3.6 million). During 2009 changes in working capital provided $3.1 million in cash. Th e increase in working capital is a result of decisive eff orts taken during 2009 as the business declined to collect accounts receivable ($22.6 million) and utilize inventory on-hand ($10.8 million) off set by payments of accounts payable ($14.6 million), accrued liabilities ($9.8 million) and an increase in income taxes receivables ($6.6 million). During 2008 the changes in working capital used $3.4 million. Th e decrease in working capital is principally due to the Company’s need to fi nance increased sales through an increase in accounts payable ($12.4 million), accrued liabilities ($5.1 million) and interest payable ($2.4 million) while simultaneously increasing the balance of accounts receivable ($8.5 million) and inventory purchases ($14.5 million). Investing Activities During 2010, 2009 and 2008, capital expenditures were $6.1 million, $6.6 million and $23.7 million, respectively. Capital expenditures remained relatively consistent during 2010 and 2009 given the economic uncertainty during both years in addition to the Company closely monitoring and maintaining available cash. Capital expenditures in 2010 were for motors, shocks, jars, subs and instruments as well as fl eet service vehicles to meet and support increased customer demand. Capital expenditures in 2009 were made to expand the Company’s rental tool fl eet (primarily mud motors, MWD tools, shock subs and drilling jars), construct a larger facility for Teledrift operations and purchase additional plant and machinery, primarily machines to repair motors and for use in R&D activities. During 2008, the Company expended $98.0 million for the Teledrift acquisition and incurred capital expenditures of $23.7 million. Cash fl ows used in investing activities during 2010, 2009 and 2008 were primarily off set with proceeds from the sale of assets of $5.5 million, $2.9 million, and $4.6 million respectively. 26 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Financing Activities During 2010, 2009 and 2008, fi nancing activities provided net cash of $1.9 million, $7.8 million and $91.2 million, respectively. During 2010, the Company entered into a new term loan ($40.0 million) and received cash as a result of the exercise of contingent and exercisable stock warrants ($4.5 million). Repayments of indebtedness included settlement of the Company’s existing senior credit facility with Wells Fargo ($32.0 million) and required principal payments under the Whitebox fi nancing term loan of ($6.4 million). Th e Company used proceeds received as payment for associated debt issuance costs ($2.0 million). Th e Company also recognized a reduction in excess tax benefi ts related to share-based awards ($1.7 million). During 2009, the Company received net advances ($21.8 million) from existing credit facilities and proceeds from the issuance of preferred stock ($16.0 million). Repayments include payments made on indebtedness ($27.8 million), expenses related to debt issuance costs ($0.9 million), and costs related to issuance of preferred stock and warrants ($1.2 million). During 2008, the Company issued 5.25% Convertible Notes (“2008 Notes”) due 2028 ($115.0 million), received net advances from existing credit facilities ($6.7 million) and incurred an increase in excess tax benefi t related to share-based awards ($2.0 million). Payments include repayments made on indebtedness ($27.6 million), expenses related to the issuance of the 2008 Notes ($5.5 million) and repurchases of treasury stock ($0.3 million). Non-Cash Impairment Th e Company tests goodwill for impairment at the reporting unit level each year in the fourth quarter and on an interim basis if events occur or circumstances change that could result in a reduction in the reporting units fair value below the reporting unit’s carrying value. Th e Company tests other long-lived and intangible assets for impairment when events or circumstances exist which could result in a decline in the carrying value of the assets. Goodwill impairment is recognized when the carrying amount of goodwill exceeds the fair value. Other long-lived and intangible assets impairment is recognized when the Off -Balance Sheet Arrangements Th ere have been no transactions that generated relationships with unconsolidated entities or fi nancial partnerships, such as entities often referred to as “structured fi nance” or “special purpose entities” (“SPEs”), established for the purpose of facilitating off -balance sheet arrangements for other contractually narrow or limited purposes. As of December 31, 2010, the Company was not involved in any unconsolidated SPEs. carrying value of the assets exceeds the sum of the assets forecast undiscounted cash fl ows. Th e test for goodwill, other long-lived assets, and intangible assets requires an analysis of the current business environment, future economic market indicators, expectations of future performance, anticipated cost of working capital requirements, projected revenue and operating margins, and market and industry risk rates. Recognition of changes in any of these variables may indicate existence of potential impairment. During the fourth quarter of 2010, the Company reviewed generation trends of certain long-lived asset groups in response to recovering economic expectations. Th e Company performed an assessment of the recoverability of identifi ed asset groups based upon the expected revenue generation capability of the asset groups over the remaining useful lives of the asset groups compared to the carrying value of the asset groups. Th e result of the assessment was discovery of certain asset groups’ inability to recover associated carrying value. Accordingly, the Company recorded a pre-tax impairment charge of $8.9 million related to long-lived assets, primarily rental tools within the Drilling segment. Further, during the fourth quarter of 2010 management tested certain defi nite-lived intangible assets due to changes in exclusive vendor relationships previously held and as a result recognized $0.4 million of impairment charges. Th e Company anticipates a steady but constant economic recovery into the latter half of 2011. Th e Company also expects to continue to realize benefi ts from re-leveraging of sales through early 2011. Notwithstanding the aforementioned, uncertainties surrounding oil and natural gas prices and the global economy have contributed to conservative cash fl ows and higher risk-adjusted discount rates which were used in the annual 2010 assessment as compared to those used in the interim 2010 and annual 2009 assessments. Th e Company believes cost containment actions taken in late 2009 and actively managed throughout 2010 were successful. Th ese actions included closing operating locations, curtailing capital expenditures, reducing personnel levels, discontinuing the Company’s 401(k) matching, and focusing on cost margin management. Th e Company continues to emphasize collection of customer receivables and inventory management. Th e Company has not made any guarantees to customers or vendors nor does the Company have any off -balance sheet arrangements or commitments, that have, or are reasonably likely to have, a current or future eff ect on the Company’s fi nancial condition, change in fi nancial condition, revenue, expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors. FLOTEK INDUSTRIES, INC. Form 10K 27 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Contractual Obligations Cash fl ows from operations are dependent on a number of factors, including fl uctuations in operating results, accounts receivable collections, inventory management, and the timing of payments for goods and services. Correspondingly, the impact of contractual obligations on the Company’s liquidity and capital resources in future periods should be analyzed in conjunction with such factors. Material contractual obligations consist of repayment of amounts borrowed through the 2008 and 2010 Notes, Senior Credit Facility debt, and capital and operating lease obligations. Contractual obligations at December 31, 2010 are as follows (in thousands): Secured convertible senior notes $ Unsecured senior convertible notes Interest expense on convertible notes(1) Long-term debt obligations Interest expense on long-term debt(2) Capital lease obligations Operating lease obligations Payments Due by Period Total Less than 1 year 2 - 3 years 4 -5 years More than 5 years 36,004 $ 75,000 12,384 33,621 6,319 960 4,407 $ - - 5,828 6,047 3,784 407 1,508 36,004 $ 75,000 6,556 27,574 2,535 553 1,396 $ - - - - - - - - - - - - 147 1,356 TOTAL (1) Interest at 5.25% with principal repayment on February 15, 2013, the date of the holders’ first put option. (2) Interest at 12.5% until the principal balance is reduced below $30 million, and then interest at 11.5%. Scheduled principal reductions are considered, with final maturity of the 168,695 $ 149,618 $ 17,574 $ 147 $ 1,356 $ debt on November 1, 2013. Critical Accounting Policies and Estimates Th e Company’s consolidated fi nancial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”). Preparation of these statements requires management to make judgments, estimates and assumptions that aff ect the amounts of assets and liabilities in the fi nancial statements and revenue and expenses during the reported periods. Signifi cant accounting policies are described in Note 2 - “Summary of Signifi cant Accounting Policies” in the Notes to Consolidated Financial Statements. Th e Company believes the following accounting policies are critical due to the signifi cant, subjective and complex judgments and estimates required based upon management’s understanding of the Company’s business and to the Company’s preparation of the consolidated fi nancial statements. Th e Company regularly reviews the judgments, assumptions and estimates related to the critical accounting policies noted below. Inventory Reserves Inventories consist of raw materials, work-in-process and fi nished goods and are carried at the lower of cost or market using the weighted average cost method. Finished goods inventories include raw materials, direct labor and production overhead. Th e Company’s inventory reserve represents the excess of inventory carrying value over the amount expected to be realized from the ultimate sale or other disposal of the inventory. Th e Company regularly reviews inventory quantities on hand and records provisions for excess or obsolete inventory based on the Company’s forecast of product demand, historical usage of inventory on hand, market conditions, production and procurement requirements and technological developments. Signifi cant or unanticipated changes in market conditions or forecast expectations could aff ect the amount and timing of provisions for excess or obsolete inventory. 28 FLOTEK INDUSTRIES, INC. Form 10K Th e Company has not made any material change in the accounting methodology used to establish slow-moving and obsolete reserves during the past three fi scal years. Specifi c assumptions are updated at the date of each test to consider current industry and Company specifi c risk factors. Th e current business climate is subject to evolving market conditions and requires signifi cant judgment to predict the potential impact to the Company assumptions. To the extent that changes in the current business environment result in adjustments to management assumptions, impairment losses could be realized in future periods. Th e potential change in the inventory reserve resulting from a hypothetical 10% adverse impact in the Company’s forecast annual demand for products would have increased the recommended inventory reserve by $0.2 million at December 31, 2010. Revenue Recognition Revenue for product sales and services is recognized when all of the following criteria have been met: (i) persuasive evidence of an arrangement exists, (ii) products are shipped or services rendered to the customer and all signifi cant risks and rewards of ownership have passed to the customer, (iii) the price to the customer is fi xed and determinable, and (iv) collectability is reasonably assured. Th e Company’s products and services are sold with fi xed or determinable prices and do not typically include the right of return or any signifi cant post delivery obligations. Revenue and associated accounts receivable in the Chemicals and Drilling segments are typically recorded net of discount when aforementioned conditions are met and a signed proof of obligation is obtained from the customer. Deposits and other funds received in advance of delivery are deferred until the transfer of ownership is complete. Th e Logistics division recognizes revenue related to design and construction oversight contracts under the percentage-of-completion PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations method of accounting, measured by the percentage of cost incurred to date proportionate to the total estimated costs of completion. Th is calculated percentage is applied to the total estimated revenue upon completion to calculate revenue earned to date. Contract costs include all direct labor and material costs, as well as, indirect costs related to manufacturing and construction operations. General and administrative costs are charged to expense as incurred. Changes in job performance metrics or estimated profi tability, including those arising from contract bonus and penalty provisions and fi nal contract settlements, may periodically result in revisions to income and expense estimates and are recognized in the period in which such revisions appear probable. All known or anticipated losses on contracts are recognized when such amounts become probable and estimable. Within the Drilling segment, payments from customers for the contractually negotiated replacement and loss of use value of rental equipment damaged or lost-in-hole (“LIH”) are refl ected as revenue and the carrying value of the equipment charged to cost of sales. LIH revenue totaled $3.1 million, $2.9 million and $4.4 million for the years ended December 31, 2010, 2009, and 2008, respectively. Goodwill Th e Company annually evaluates the carrying value of goodwill in the fourth quarter of each year, as well as, on an interim basis if events occur or circumstances change that are indicative of a potential impairment. Such circumstances could include, but are not limited to signifi cant adverse changes in the business climate, unanticipated competition, or changes in the projected operating results. Impairment testing consists of a two-step process. Th e fi rst step is to compare the estimated fair value of each reporting unit’s carrying value. If the fair value of a reporting unit is less than the carrying value, the second step of the impairment test is performed to determine the amount of impairment, if any. Th e Company determines fair value using widely accepted valuation techniques, including discounted cash fl ows and market multiple analyses, and through use of independent fi xed asset valuation fi rms, as appropriate. Th ese types of analyses contain uncertainties as they require management to make assumptions and apply judgments regarding estimates of industry economic factors and the profi tability of future business strategies. Th e Company’s policy is to conduct impairment testing based on current business strategies, taking into consideration current industry and economic conditions, as well as, the Company’s future expectations. Key assumptions used in the discounted cash fl ow valuation model include, among others, discount rates, growth rates, cash fl ow projections and terminal value rates. Discount rates and cash fl ow projections are the most sensitive and susceptible to change as they require signifi cant management judgment. Discount rates are determined by using a weighted average cost of capital (“WACC”). Th e WACC considers market and industry data, as well as, Company-specifi c risk factors for each reporting unit in determining the appropriate discount rate to be used. Th e discount rate utilized for each reporting unit is indicative of the return an investor would expect to receive for investing in a similar business. Operational management, industry considerations and Company specifi c historical and projected results are used to develop cash fl ow projections for each reporting unit. Additionally, as part of the market multiple approach, the Company utilizes market data from publicly traded entities whose businesses operate in industries comparable to the Company’s reporting units, adjusted for certain factors that increase comparability. During the Company’s 2010 annual impairment assessment the estimated fair value of the Chemicals reporting unit exceeded total carrying value by more than $81.3 million. Th e estimated fair value of the Teledrift reporting unit exceeded total carrying book value by approximately $21.3 million. As a result, Step 2 evaluation was not required. To evaluate the sensitivity of the fair value calculations of the reporting units, the Company applied a hypothetical 10% unfavorable change in the weighted average cost of capital, which would have reduced the estimated fair value of the Chemicals and Teledrift reporting units by approximately $2.8 million and $2.2 million, respectively. In addition, the Company applied a hypothetical 10% reduction to the Company’s market multiples, key fi nancial measures and estimated future cash fl ows utilized in the Company’s impairment analyses. Th e results of which would have reduced the estimated fair value of the Chemicals and Teledrift reporting units by approximately $20.0 million and $11.0 million, respectively. Neither of these sensitivity analyses were indicative of impairment. Th e Company cannot predict the occurrence of events or circumstances that could adversely aff ect the fair value of goodwill. Such events may include, but are not limited to deterioration of the economic environment, in particular the oil and gas industry, increases in the Company’s weighted average cost of capital, material negative changes in relationships with signifi cant customers, reductions in valuations of other public companies within the Company’s industry, or strategic decisions made in response to economic and competitive conditions. If actual results are not consistent with the Company’s current estimates and assumptions, an impairment of goodwill could be required. Based upon annual and interim evaluations no goodwill impairment was assessed in 2010. Due to continuing macro-economic conditions aff ecting the oil and gas industry and fi nancial performance of the Company’s reporting units, management tested for evidence of goodwill impairment during the second and third quarters of 2009, in addition to assessment of any annual impairment. A goodwill impairment charge of $18.5 million related to the Teledrift reporting unit was recognized in the second quarter of 2009. An annual impairment assessment during 2008 recognized $61.5 million of required impairment charges. Long-Lived Assets Other than Goodwill Long-lived assets other than goodwill consist of property, equipment and defi nite-lived intangible assets. Th e Company makes judgments and estimates regarding the carrying value of these assets, including amounts to be capitalized, depreciation and amortization method, useful lives and valuation of acquired defi nite-lived intangibles. Long-lived assets other than goodwill are tested for impairment whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable. An impairment loss is recognized when the carrying value of a long-lived asset is not recoverable and is in excess of fair value. Th e carrying value of a long-lived asset is deemed not recoverable if the carrying value is in excess of the sum of the undiscounted cash fl ows expected to result from the use and eventual disposition of the asset. Th e assessment is based on the carrying value of the asset at the date tested for recoverability. Th e Company’s impairment evaluation considers internal valuation analyses and other publicly available market information, as well as, the use of an independent valuation fi rm, as appropriate. Th e development of future net undiscounted cash fl ow projections requires management projections of future cash fl ows related to sales and FLOTEK INDUSTRIES, INC. Form 10K 29 PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations profi tability trends and the estimation of remaining useful lives of the assets. Th ese projections are consistent with projections the Company uses to internally manage operations. When potential impairment is indicated, a discounted cash fl ow valuation model similar to that used to value goodwill at the reporting unit level, incorporating discount rates commensurate with risks associated with each asset, is used to determine the fair value of the asset in order to measure potential impairment. Discount rates are determined by using a WACC. Estimated revenue and WACC are the assumptions most sensitive and susceptible to change in the long-lived asset analysis as they require signifi cant management judgment. Th e Company believes the assumptions used are refl ective of what a market participant would have used in calculating fair value. Valuation methodologies utilized to evaluate long-lived assets other than goodwill for impairment were consistent with prior periods. Specifi c assumptions discussed above are updated at each testing date to consider current industry and Company-specifi c risk factors from the perspective of a market participant. Th e current business climate is subject to evolving market conditions and requires signifi cant management judgment to interpret the potential impact upon the Company’s assumptions. To the extent that changes in the current business climate result in adjustments to management projections, impairment losses may be recognized in future periods. During the fourth quarter of 2010, management tested for impairment of certain defi nite-lived intangible assets due to the loss of the exclusivity of contractual vendor relationships previously recognized. Th e Company also tested long-lived rental tool assets due to unfavorable shifts in assumptions regarding historical industry demand of rental assets. Impairment of long-lived rental tool fi xed assets of $8.9 million and defi nite long-lived intangible assets of $0.4 million was realized as a result of the 2010 impairment assessment. Due to continuing macro-economic factors aff ecting the oil and natural gas industry and the fi nancial performance of the Company’s reporting units, management tested for evidence of long-lived asset impairment during the second and the third quarters of 2009. Assessments for impairment focused on the Teledrift and Chemicals reporting units. No long-lived asset impairment was recorded related to any reporting units for 2009. Due to the changing business conditions identifi ed late in the fourth quarter of 2008, the Company determined that a test for potential impairment of long-lived assets was appropriate. An analysis was performed during the fourth quarter 2008 which resulted in the Company recognizing a $6.2 million impairment of defi nite-lived intangible assets, primarily customer lists and patents. Allowance for Doubtful Accounts Th e Company performs ongoing credit evaluations of customers and grants credit based upon past payment history, fi nancial condition and industry expectations. Th e determination of the collectability of amounts due from customers requires the Company to use estimates and make judgments regarding future events and trends, including monitoring customers’ payment history and current credit worthiness in order to determine that collectability is reasonably assured, as well as, considering the overall business climate in which the customers operate. Th ese uncertainties require the Company to make frequent judgments and estimates regarding a customers’ ability to pay amounts due in order to assess an appropriate allowance for doubtful accounts. Th e primary factors used to quantify the allowance are customer bankruptcy, delinquency, and the Company’s estimate of the ability to collect outstanding receivables based on the number of days outstanding. Substantially all of the Company’s customers are involved in the energy industry. Th e cyclical nature of the industry may aff ect customers’ operating performance and cash fl ows, which could impact the Company’s ability to collect on obligations. Additionally, some customers are located in certain international areas that are inherently subject to risks of economic, political and civil instability. While credit losses have historically been within expectations and provisions established, should actual write-off s diff er from estimates, revisions to the allowance would be recognized. Th e Company; however, cannot assume historical credit loss rates will continue. Warrant Liabilities Th e Company evaluates fi nancial instruments for freestanding and embedded derivatives. Warrant liabilities do not have readily determinable fair values and therefore require signifi cant management judgment and estimation. Th e Company used the Black-Scholes option-pricing model to estimate the fair value of warrant liabilities at the end of each applicable reporting period. Changes in the fair value of warrant liabilities during each reporting period are included in the statement of operations. Inputs into the Black-Scholes option-pricing model require estimates, including such items as estimated volatility based upon historical volatilities of the Company’s stock and an identifi ed group of peer companies and estimated life of the fi nancial instruments being fair valued. Fair Value Measurements Fair value is defi ned as the amount that would be received for selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining fair value measurements for assets and liabilities the Company considers the principal, or most advantageous market, and assumptions that market participants would use when pricing the asset or liability. Th e Company categorizes its fi nancial assets and liabilities into a three-tiered fair value hierarchy, based upon the nature of the inputs used in the determination of fair value. Inputs refer broadly to the assumptions that market participants would use in pricing an asset or liability and may be observable or unobservable. Signifi cant judgments and estimates are required, particularly when inputs are based on pricing for similar assets or liabilities, pricing in non-active markets or when unobservable inputs are required. Income Taxes Th e determination of the Company’s tax provision is subject to judgments and estimates due to the complexity and the eff ect of the tax laws upon the Company due to operations in multiple tax jurisdictions. Income tax expense is based on taxable income, statutory tax rates and tax planning opportunities available in the various jurisdictions in which the Company operates. Th e Company’s income tax expense is expected to fl uctuate from year to year as the amount of pre-tax income fl uctuates. Changes in tax laws, and the level of operations or profi tability in each jurisdiction may impact the Company’s tax liability. While the annual tax provision is based on the information available to the Company at the time of preparation a number of years may elapse before the ultimate tax liabilities are determined. 30 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations Deferred tax assets and liabilities are recognized for the anticipated future tax eff ects of temporary diff erences between the fi nancial statement basis and the tax basis of assets and liabilities using statutory tax rates in eff ect at year end. A valuation allowance is recorded against tax assets when it is more likely than not that tax assets will not be realized. At December 31, 2010, the Company has recorded a valuation allowance of $22.9 million for its deferred tax assets. Th e Company periodically identifi es and evaluates uncertain tax positions. Th is process involves consideration of the amounts and probabilities of various outcomes that could be realized upon ultimate settlement. Liabilities for uncertain tax positions are based on a two- step process. Th e actual benefi ts ultimately realized may diff er from the Company’s estimates. Changes in facts, circumstances, and new information may require a change in recognition and measurement estimates for prior tax positions. Any changes in estimates are recorded in the results of operations in the period in which the change occurs. At December 31, 2010, the Company performed an evaluation of its various tax positions and concluded that there are no signifi cant uncertain tax positions requiring recognition in the consolidated fi nancial statements. Share-Based Compensation Th e Company has stock-based incentive plans which may issue stock options, restricted stock and other incentive awards. Stock-based compensation expense for options is determined based on an estimated grant-date fair value. Th e fair value is calculated using the Black-Scholes option-pricing model and is recognized pro-ratably as expense over the requisite service period. Th e option-pricing model requires the input of highly subjective assumptions, including expected volatility and expected option life. In addition, the Company estimates an expected forfeiture rate and only recognizes expense for those shares expected to vest. Th e estimated forfeiture rate is based upon historical experience. To the extent that the actual forfeiture rate is diff erent from the estimate, stock-based compensation expense is adjusted accordingly. Loss Contingencies Th e Company is subject to the possibility of various loss contingencies arising in the course of business. Management considers the likelihood of any loss or impairment of an asset or the incurrence of a liability, as well as, the Company’s ability to reasonably estimate the amount of loss in determining loss contingencies. An estimated loss contingency is accrued when it is probable that a liability has been incurred or an asset has been impaired and the amount of loss can be reasonably estimated. Accruals for loss contingencies have not been recorded during the past three years. Th e Company regularly evaluates current information available to determine whether such accruals are necessary. Seasonality Due to higher customer spending near year end, the results of operations of the Chemicals segment are generally stronger in the fourth quarter of the year than the beginning of the year. Th e results of operations of the Artifi cial Lift segment are generally weaker in the second quarter of the year due to restrictions on drilling on federal lands due to breeding seasons of certain endangered bird species. Recent Accounting Pronouncements Recent accounting pronouncements which may impact the Company are described in Note 2 – “Summary of Signifi cant Accounting Policies” to the Notes to the Consolidated Financial Statements. FLOTEK INDUSTRIES, INC. Form 10K 31 PART II ITEM 7A Quantitative and Qualitative Disclosures About Market Risk ITEM 7A Quantitative and Qualitative Disclosures About Market Risk Th e Company is exposed to market risk from changes in interest rates, and, to a limited extent, commodity prices and foreign currency exchange rates. Market risk is measured as the potential negative impact on earnings, cash fl ows or fair values resulting from a hypothetical change in interest rates or foreign currency exchange rates during the next year. Th e Company manages the exposure to market risks at the corporate level. Th e portfolio of interest-sensitive assets and liabilities is monitored and adjusted to provide liquidity necessary to satisfy anticipated short-term needs. Th e Company’s risk management policies allow the use of specifi ed fi nancial instruments for hedging purposes only; speculation on interest rates or foreign currency rates is not permitted. Th e Company does not consider any of these risk management activities to be material. At December 31, 2010, the Company does not have signifi cant market risk related to changes in interest rates, commodity prices or foreign currency exchange rates. Interest Rate Risk Th e Company was exposed to the impact of interest rate fl uctuations on outstanding indebtedness under the previous Wells Fargo senior credit facility which had variable interest rates. As required by the previous senior credit facility, the Company entered into an interest rate swap agreement on 50% of the term loan facility to partially reduce exposure to interest rate risk. Th e Wells Fargo senior credit facility was repaid in March 2010; accordingly, the Company terminated the interest rate swap and recognized a loss of $0.1 million in 2010 upon termination. ITEM 8 Financial Statements and Supplementary Data Report of Independent Registered Public Accounting Firm To the Board of Directors and Stockholders Flotek Industries, Inc.: We have audited the accompanying consolidated balance sheet of Flotek Industries, Inc. and Subsidiaries as of December 31, 2010 and the related consolidated statement of operations, cash fl ows and changes in stockholders’ equity (defi cit) for the year then ended. Th ese fi nancial statements are the responsibility of the Flotek Industries, Inc.’s management. Our responsibility is to express an opinion on these fi nancial statements based on our audit. We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Th ose standards require that we plan and perform the audit to obtain reasonable assurance about whether the fi nancial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the fi nancial statements. An audit also includes assessing the accounting principles used and signifi cant estimates made by management, as well as evaluating the overall fi nancial statement presentation. We believe that our audit provides a reasonable basis for our opinion. In our opinion, the consolidated fi nancial statements referred to above present fairly, in all material respects, the fi nancial position of Flotek Industries, Inc. and Subsidiaries as of December 31, 2010 and the results of their operations and their cash fl ows for the year then ended, in conformity with accounting principles generally accepted in the United States of America. We were not engaged to examine management’s assertion about the eff ectiveness of Flotek Industries Inc. and Subsidiaries’ internal control over fi nancial reporting as of December 31, 2010 and, accordingly, we do not express an opinion thereon. As discussed in Note 2 to the consolidated fi nancial statements, the Company changed its method of accounting for share lending arrangements on January 1, 2010. /s/ Hein & Associates, LLP Houston, Texas March 16, 2011 32 FLOTEK INDUSTRIES, INC. Form 10K PART II ITEM 8 Financial Statements and Supplementary Data Report of Independent Registered Public Accounting Firm To the Board of Directors and Stockholders of Flotek Industries, Inc. and Subsidiaries: overall fi nancial statement presentation. We believe that our audits provide a reasonable basis for our opinion. We have audited the accompanying Consolidated Balance Sheet of Flotek Industries, Inc. and Subsidiaries (the “Company”) as of December 31, 2009, and the related Consolidated Statements of Operations, Stockholders’ Equity and Cash Flows for each of the years in the two-year period ended December 31, 2009. Th ese consolidated fi nancial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated fi nancial statements based on our audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Th ose standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated fi nancial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the fi nancial statements. An audit also includes assessing the accounting principles used and signifi cant estimates made by management, as well as evaluating the In our opinion, the fi nancial statements referred to above present fairly, in all material respects, the consolidated fi nancial position of Flotek Industries, Inc. and Subsidiaries as of December 31, 2009, and the consolidated results of their operations and their cash fl ows for each of the years in the two-year period ended December 31, 2009, in conformity with accounting principles generally accepted in the United States of America. /s/ UHY LLP Houston, Texas May 21, 2010, except for the eff ect in 2009 and 2008 of the change in the method of accounting for a share lending arrangement, described in Note 2, which is as of March 16, 2011 FLOTEK INDUSTRIES, INC. Form 10K 33 PART II ITEM 8 Financial Statements and Supplementary Data Consolidated Balance Sheets FLOTEK INDUSTRIES, INC. (in thousands, except share data) ASSETS Current assets: Cash and cash equivalents Restricted cash Accounts receivable, net of allowance for doubtful accounts of $262 and $948 at December 31 2010 and 2009, respectively Inventories Deferred tax assets, net Income tax receivable Other current assets Total current assets Property and equipment, net Goodwill Deferred tax assets, net Other intangible assets, net TOTAL ASSETS LIABILITIES AND STOCKHOLDERS’ EQUITY DEFICIT Current liabilities: Accounts payable Accrued liabilities Interest payable Current portion of long-term debt Deferred tax liabilities, net Total current liabilities Convertible notes, net of discount Long-term debt, less current portion Warrant liability Deferred tax liabilities, net Total liabilities Commitments and contingencies Stockholders’ equity (defi cit): Cumulative convertible preferred stock at accreted value, $0.0001 par value, 100,000 shares authorized; 11,205 and 16,000 shares issued and outstanding at December 31, 2010 and 2009, respectively; liquidation preference of $1,000 per share Common stock, $0.0001 par value, 80,000,000 shares authorized; 36,753,891 shares issued and 35,327,893 shares outstanding at December 31, 2010; 24,168,292 shares issued and 23,362,907 shares outstanding at December 31, 2009 Additional paid-in capital Accumulated other comprehensive income Accumulated defi cit Treasury stock, at cost; 565,199 and 346,270 shares at December 31, 2010 and 2009, respectively Total stockholders’ equity (defi cit) TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY DEFICIT See accompanying Notes to Consolidated Financial Statements. December 31, 2010 2009 $ 19,863 150 27,310 27,845 575 2,973 1,041 79,757 42,524 26,943 117 35,466 184,807 $ $ 13,520 11,956 2,185 6,454 117 34,232 98,555 28,127 26,193 1,153 188,260 6,485 10 14,612 27,232 762 6,607 871 56,579 60,251 26,943 - 35,128 178,901 8,021 4,941 2,672 8,949 - 24,583 95,601 23,589 4,729 3,203 151,705 7,280 6,943 4 103,408 97 (113,350) (892) (3,453) 184,807 $ 2 84,020 118 (63,342) (545) 27,196 178,901 $ $ $ $ 34 FLOTEK INDUSTRIES, INC. Form 10K Consolidated Statements of Operations PART II ITEM 8 Financial Statements and Supplementary Data FLOTEK INDUSTRIES, INC. (in thousands, except per share data) Revenue Cost of revenue Gross margin Expenses: Selling, general and administrative Depreciation and amortization Research and development Impairment of long-lived assets Loss on disposal of long-lived assets Impairment of goodwill and intangible assets Total expenses Loss from operations Other income (expense): Loss on extinguishment of debt Interest expense Other fi nancing costs Change in fair value of warrant liability Other expense, net Total other expense Loss before income taxes (Provision) benefi t for income taxes NET LOSS Accrued dividends and accretion of discount on preferred stock Net loss attributable to common stockholders Basic and diluted loss per common share: Basic and diluted loss per common share $ $ Weighted average common shares used in computing basic and diluted loss per common share See accompanying Notes to Consolidated Financial Statements. $ Year ended December 31, 2010 $ 146,982 94,012 52,970 2009 $ 112,550 83,166 29,384 2008 226,063 135,307 90,756 46,311 5,570 1,931 - - 67,695 121,507 (30,751) 36,943 4,926 2,118 - - 18,500 62,487 (33,103) - - (15,524) (13,894) - 465 (155) (15,214) (48,317) (2,016) (50,333) (2,231) (52,564) $ - - (96) (13,990) (44,741) 10,499 (34,242) - (34,242) (2.68) $ 19,595 (1.79) 19,157 41,861 4,543 1,441 8,898 2,104 390 59,237 (6,267) (995) (19,399) (816) (21,464) (69) (42,743) (49,010) 5,545 (43,465) (6,543) (50,008) (1.94) 25,731 $ $ FLOTEK INDUSTRIES, INC. Form 10K 35 PART II ITEM 8 Financial Statements and Supplementary Data Consolidated Statements of Stockholders’ Equity (Defi cit) FLOTEK INDUSTRIES, INC. Common Stock Preferred Stock Treasury Stock Shares Issued Value 1 18,803 $ - - - - Shares Shares Cost Value - - - 72 $ (190) $ - - - - Additional Paid-in Capital 54,141 $ - - Accumulated Other Comprehensive Income (Loss) Retained Earnings (Accumula- ted Defi cit) Total 23,464 $ 77,461 (34,242) 80 (34,162) (34,242) - 45 $ - 80 - - - - - - - - 125 - (7) - - - - - - - - (10,778) (50,333) - - - - - - - - - - (1,331) (900) - - - - - - - - 118 - (21) - - - - - (63,342) (43,465) - 1 (307) - 905 - 2,020 2,500 17,222 465 66,105 (50,333) (7) (50,340) 10,806 (1,199) - (900) - - 30 433 - (195) 1,731 725 27,196 (43,465) (21) (43,486) - - 16 10,806 - - - - - - - - - - - - - 17 70 - - - - (307) - - - - - - - 905 - 2,020 2,500 17,222 465 - - 159 - - - - - - 152 - 35 - - - - 346 - - (497) 77,253 - - - - - - - - - (48) - - - - (545) - - - - (1,199) - - 5,194 - 30 481 - (195) 1,731 725 84,020 - - - - - - - - 1,331 - - - - (5,194) - - - - - - - - - 6,943 (in thousands) Balance December 31, 2007 Net loss Foreign currency translation adjustment Comprehensive loss Common stock issued under share lending agreement Treasury stock purchased Restricted stock forfeited Stock options exercised Restricted stock granted Tax benefi t of share-based awards Stock compensation expense Convertible debt bifurcation; net of tax Fair value of share lending agreement Balance December 31, 2008 Net loss Foreign currency translation adjustment Comprehensive loss Sale of preferred stock and detachable warrants Issuance costs of preferred stock and detachable warrants Accretion of discount on preferred stock Preferred stock dividends Benefi cial conversion discount on preferred Restricted stock forfeited Stock options exercised Restricted shares issued and treasury stock purchased in payment of 2008 bonus Restricted stock granted Reduction in tax benefi t of share-based awards Stock compensation expense Tax benefi t related to convertible debt bifurcation Balance December 31, 2009 Net loss Foreign currency translation adjustment Comprehensive loss 3,800 - - 519 52 - - - 23,174 - - 1 - - - - - - - 2 - - - - - - - 100 471 423 - - - 24,168 - - - - - - - - - - - - - 2 - - Common stock issued in payment of debt issuance costs Common stock issued in exchange of convertible notes Accretion of discount on preferred stock Preferred stock dividends, net of forfeitures Stock warrants exercised Stock options exercised Restricted stock granted Restricted stock forfeited Treasury stock purchased Reduction in tax benefi t related to share-based awards Stock compensation expense Conversion of preferred stock into common stock Balance December 31, 2010 4,042 1 1,569 - - 3,923 140 827 - - - - 2,085 36,754 $ - - - 1 - - - - - - - 4 - $ - - - - - - - - - - - - - - - - - - 16 - - ` - - - - - - - - - See accompanying Notes to Consolidated Financial Statements. 36 FLOTEK INDUSTRIES, INC. Form 10K - - - 5,095 - 5,132 - - - - - - - - - - - - 23 196 - - - - - - - (347) 1,992 - - 4,452 114 - - - - - - - - - - - - - 5,096 - (5,132) (1,411) - - - - - 1,992 - (1,411) 4,453 114 - - (347) - - - - (5) (4,795) 7,280 11 $ - - - - - - (1,744) 4,684 4,795 $ (892) $ 103,408 $ 565 - - - (1,744) 4,684 - 97 $ (113,350) $ (3,453) - - - Consolidated Statements of Cash Flows PART II ITEM 8 Financial Statements and Supplementary Data FLOTEK INDUSTRIES, INC. (in thousands) Cash fl ows from operating activities : Net loss Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization Amortization of deferred fi nancing costs Accretion of debt discount Change in fair value of warrant liability Gain on sale of assets Impairment of goodwill, intangible assets and fi xed assets Stock compensation expense Reduction in excess tax benefi t related to share-based awards Deferred income tax (benefi t) provision Unrealized (gain) loss on interest rate swap Loss on extinguishment of debt Change in current assets and liabilities: Restricted cash Accounts receivable Inventories Income tax receivable Other current assets Accounts payable Accrued liabilities Interest payable NET CASH PROVIDED BY OPERATING ACTIVITIES Cash fl ows from investing activities : Proceeds from sale of assets Acquisitions, net of cash acquired Purchase of patents Capital expenditures NET CASH USED IN INVESTING ACTIVITIES Cash fl ows from fi nancing activities : Proceeds from exercise of stock options Purchase of treasury stock Proceeds from borrowings Proceeds from convertible debt off ering Debt issuance costs Reduction in excess tax benefi t related to share-based awards Repayments of indebtedness Proceeds from preferred stock off ering Issuance costs of preferred stock and detachable warrants Proceeds from exercise of warrants NET CASH PROVIDED BY FINANCING ACTIVITIES Eff ect of exchange rate changes on cash and cash equivalents Net increase (decrease) in cash and cash equivalents Cash and cash equivalents at the beginning of year CASH AND CASH EQUIVALENTS AT THE END OF YEAR See accompanying Notes to Consolidated Financial Statements. Year ended December 31, 2010 2009 2008 $ (43,465) $ (50,333) $ (34,242) 13,768 3,914 4,946 21,464 (1,261) 9,289 4,684 1,744 (3,611) - 995 (140) (12,698) (613) 3,634 (170) 5,499 4,607 (487) 12,099 5,460 - - (6,060) 600 3 (236) 40,000 - (2,004) (1,744) (38,572) - - 4,453 1,900 (21) 13,378 6,485 19,863 $ 14,186 1,552 4,798 (465) (1,365) 18,500 1,731 195 10,500 (199) - (1) 22,593 10,795 (6,607) 449 (14,645) (9,768) 270 2,186 2,858 - (2) (6,555) 3,699 30 (48) 21,807 - (819) (195) (27,764) 16,000 (1,199) - 7,812 (7) 6,292 193 6,485 $ 12,844 1,111 3,580 - (2,881) 67,695 2,500 (2,020) (20,881) 533 - (1) (8,543) (14,522) - (233) 12,415 5,124 2,395 24,874 4,554 (97,973) (48) (23,711) 117,178 905 (307) 6,729 115,000 (5,485) 2,020 (27,647) - - - 91,215 - (1,089) 1,282 193 $ FLOTEK INDUSTRIES, INC. Form 10K 37 PART II NOTE 1 Organization and Nature of Operations Notes to Consolidated Financial Statements NOTE 1 Organization and Nature of Operations Flotek Industries, Inc. (“Flotek” or the “Company”) is a diversifi ed global developer and supplier of drilling and production related products and services. Th e Company’s strategic focus, and that of all wholly owned subsidiaries, includes oilfi eld specialty chemicals and logistics, down-hole drilling tools and down-hole production tools used in the energy and mining industries. Th e Company also manages automated material handling, loading facilities and blending capabilities for a variety of bulk materials. Th e Company’s products and services enable customers to drill wells more effi ciently, to increase production from existing wells and to decrease well operating costs. Major customers include leading oilfi eld service providers, major as well as, independent oil and gas exploration and production companies, and onshore and off shore drilling contractors. Th e Company is headquartered in Houston, Texas, and has operational locations in Colorado, Louisiana, New Mexico, North Dakota, Oklahoma, Pennsylvania, Texas, Utah, Wyoming and the Netherlands. Products are marketed domestically and internationally in over 20 countries. Flotek was initially incorporated under the laws of the Province of British Columbia on May 17, 1985. On October 23, 2001, Flotek changed its corporate domicile to the state of Delaware. NOTE 2 Summary of Signifi cant Accounting Policies Accounts Receivable and Allowance for Doubtful Accounts Accounts receivable arise from product sales, product rentals and services and are stated at net realizable value (“NRV”). NRV incorporates an allowance for doubtful accounts which estimates the probability of collectability. Th e Company regularly evaluates accounts receivable in order to estimate the provision for doubtful accounts and corresponding charge to operating expense. Th e valuation allowance considers the age of the receivable balance, individual customer circumstances, credit conditions and historical write-off s and collections. Substantially all of the Company’s customers are engaged in the energy industry. Th e cyclical nature of the energy industry can aff ect customers’ operating performance and cash fl ows, which directly impact the Company’s ability to collect on outstanding obligations. Additionally, certain customers are located in international areas that are inherently subject to risks of economic, political and civil instability, which can impact the collectability of receivables. Changes in the allowance for doubtful accounts is as follows (in thousands): Year ended December 31, 2010 948 $ 94 (780) 262 $ 2009 1,465 $ 45 (562) 948 $ 2008 1,354 215 (104) 1,465 $ $ Accounting Principles Th e Company’s consolidated fi nancial statements have been prepared in accordance with the accounting principles generally accepted in the United States of America (“US GAAP”). Principles of Consolidation Th e consolidated fi nancial statements include the accounts of Flotek Industries, Inc. and all wholly owned subsidiary corporations. All signifi cant intercompany accounts and transactions have been eliminated in consolidation. Th e Company does not have investments in any unconsolidated subsidiaries. Cash and Cash Equivalents Cash equivalents consist of highly liquid investments with maturities of three months or less at the date of purchase. Beginning balance Charge to cost and expense Write-off s Ending balance 38 FLOTEK INDUSTRIES, INC. Form 10K Inventories Inventories consist of raw materials, work-in-process and fi nished goods and are stated at the lower of cost, using the weighted-average cost method, or market. Finished goods inventories include raw materials, direct labor and production overhead. Th e Company regularly reviews inventory on hand, in order to identify any excess inventory or obsolescence. A provision for identifi ed excess or obsolete inventory is recorded based upon, but not limited to, forecasted product demand, historical trends, market conditions, management’s knowledge of the industry, production or procurement requirements and technological developments and advancements. Property and Equipment Property and equipment are stated at cost. Th e cost of ordinary maintenance and repair is charged to operating expense, while replacement of critical components and improvements are capitalized. Depreciation or amortization of property and equipment, including assets held under capital leases, is calculated using the straight-line method of depreciation over the asset’s estimated useful life: Buildings and leasehold improvements Machinery, equipment and rental tools Furniture and fi xtures Transportation equipment Computer equipment 2-30 years 3 -10 years 3 years 2-5 years 3-7 years Property and equipment are reviewed for impairment whenever events or changes in circumstances indicate that the carrying value of an asset or asset group may not be recoverable. Indicative events or circumstances include signifi cant decline in market value and signifi cant change in business climate. Loss of impairment is recognized when the carrying value of an asset exceeds the forecasted undiscounted future cash fl ows from the use of the asset, inclusive of eventual disposition. Th e amount of impairment loss realized is the excess of the carrying value over the fair value. Fair value is generally determined by an appraisal or by using a discounted cash fl ow analysis. Assets to be disposed of are reported at the lower of the carrying value or the fair value less the cost to sell. Upon sale or other disposition of an asset, the Company recognizes a gain or loss on disposal measured as the diff erence between the net carrying value of the asset and the net proceeds received. Goodwill Goodwill is the excess of the cost of an acquired entity over the fair value assigned to identifi able assets acquired and liabilities assumed in a business combination. Goodwill is not subject to amortization, but rather is required to be tested for impairment annually, or more frequently if events or circumstances are indicative of a decline in fair value below corresponding carrying value. Events or circumstances include any adverse change in business climate or change in future operational considerations. Goodwill is tested for impairment using a two step process at a reporting unit level. Th e fi rst step is to compare the identifi ed reporting unit’s fair value to carrying value. Determination of fair value considers a combined market based approach and discounted cash fl ow income approach. If a reporting unit’s fair value is less than the reporting units’carrying value, a second step is performed to quantify the amount, PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS if any, of impairment loss. Th e second step in essence compares the implied fair value of the reporting unit’s goodwill with the reporting unit’s carrying value of goodwill. If the carrying value of the reporting unit’s goodwill exceeds the implied fair value, an impairment loss is recognized in an amount equal to the excess. Other Intangible Assets Other intangible assets primarily consist of customer relationships, purchased patents and purchased brand names with determinable lives. Th e cost of an intangible asset is amortized using the straight-line method over an estimated period of economic benefi t, ranging from two to 20 years. Intangible asset lives are adjusted whenever a change in the estimated period of economic benefi t becomes apparent. No residual value is assigned to intangible assets; however, the Company capitalizes costs incurred to renew or extend the term of an intangible asset. Th e Company has no intangible assets with indefi nite lives. Intangible assets with defi nite lives are tested for impairment whenever events or changes in circumstances indicate the carrying value may not be recoverable, including any change in the extent or manner in which the asset is being used or a change in future operational considerations. Th e loss on impairment recognized is the amount by which the carrying value of the intangible asset exceeds fair value. Fair value is determined using various accepted fair value methodologies, including the discounted cash fl ow methodology. Warrant Liabilities Warrant liabilities do not have readily determinable fair values. At the end of each reporting period, the Company uses the Black-Scholes option-pricing model to estimate the fair value of warrant liabilities. Changes in the fair value of the warrant liabilities are recognized in the statement of operations. Fair Value Measurements Th e Company categorizes fi nancial assets and liabilities using a three- tier fair value hierarchy, based upon the nature of the inputs used in the determination of fair value. Inputs refer broadly to assumptions market participants would use to value an asset or liability and may be observable or unobservable. Revenue Recognition Revenue for product sales and services is recognized when all of the following criteria have been met: (i) persuasive evidence of an arrangement exists, (ii) products are shipped or services rendered to the customer and signifi cant risks and rewards of ownership have passed to the customer, (iii) the price to the customer is fi xed and determinable and (iv) collectability is reasonably assured. Products and services are sold with fi xed or determinable prices and do not include right of return provisions or other signifi cant post delivery obligations. Deposits and other funds received in advance of delivery are deferred until the transfer of ownership is complete. Shipping and handling costs are refl ected in cost of revenue. Taxes collected are not included in revenue, rather taxes are accrued for future remittance to governmental authorities. Th e Logistics division recognizes revenue from design and construction oversight contracts under the percentage-of-completion method of FLOTEK INDUSTRIES, INC. Form 10K 39 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS accounting, measured by the percentage of “costs incurred to date” to the “total estimated costs of completion.” Th is percentage is applied to the “total estimated revenue at completion” to calculate proportionate revenue earned to date. Contracts for services are inclusive of direct labor and material costs, as well as, indirect costs of operations. General and administrative costs are charged to expense as incurred. Changes in job performance metrics and estimated profi tability, including contract bonus or penalty provisions and fi nal contract settlements, are recognized in the period such revisions appear probable. Known or anticipated losses on contracts are recognized in full when amounts are both probable and estimable. Bulk material loading revenue is recognized as services are performed. Drilling revenue is recognized upon receipt of a customer signed and dated fi eld billing ticket. Customers are charged contractually agreed amounts for oilfi eld rental equipment damaged or lost-in-hole (“LIH”). LIH proceeds are recognized as revenue and the associated carrying value is charged to cost of sales. LIH revenue totaled $3.1 million, $2.9 million and $4.4 million for the years ended December 31, 2010, 2009 and 2008, respectively. Th e Company generally is not contractually obligated to accept returns, with the exception of defective products. Products determined to be defective are typically replaced or the customer is issued a credit memo. Based on historical return rates, no provision is made for returns at the time of sale. All costs associated with product returns are expensed as incurred. Foreign Currency Foreign subsidiary stand alone fi nancial statements are prepared in the local currency with the exception of those subsidiaries that have elected the US dollar as the functional currency. Assets and liabilities of foreign subsidiaries are translated into US dollars at exchange rates in eff ect as of the end of identifi ed reporting periods. Revenue and expense transactions are translated using the average monthly exchange rate for the reporting period. Resultant translation adjustments are recognized as other comprehensive income (loss) within stockholders’ equity. Research and Development Costs Expenditures for research activities relating to product development and improvement are charged to expense as incurred. Income Taxes Income tax expense is a factor of income, statutory tax rates and tax planning opportunities available in the jurisdictions in which the Company does business. Th e annual income tax provision is based upon the interpretation of tax laws in numerous jurisdictions in which the Company operates and requires the use of estimates and assumptions regarding future events, including the amount, timing and character of income, deductions and tax credits. Change in tax laws, regulations and or profi tability in each jurisdiction impacts the fi nal tax liability. Th e Company’s annual tax provision is based on available information at time of estimation; however, years may elapse before recorded tax liabilities are realized. Th e Company’s income tax benefi t refl ects an estimate of current year income tax liability/benefi t, as well as, changes in applicable tax rates and other estimates. Deferred tax assets and liabilities are recognized 40 FLOTEK INDUSTRIES, INC. Form 10K for expected future tax eff ects of temporary diff erences resulting from diff erences in the fi nancial basis and the tax basis of assets and liabilities calculated using the statutory tax rates in eff ect at the end of the period presented. A valuation allowance for deferred tax assets is recorded when it is probable that the benefi t of a deferred tax asset will not be realized. Th e Company provides for uncertain tax positions pursuant to current accounting standards. It’s the Company’s intent to permanently reinvest all undistributed earnings of non-US subsidiaries. Accordingly, the Company has not provided for US deferred taxes on the undistributed earnings of non- US subsidiaries. Any distributions made from undistributed earnings of non-US subsidiaries are liable for additional taxes. Th e Company cannot predict when, if at all, it will make a distribution of these undistributed earnings and is unable to make a determination of the amount for unrecognized deferred taxes. Earnings (Loss) Per Share Basic earnings (loss) per common share is calculated by dividing net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding for the reported period. Diluted earnings (loss) per share is computed by dividing net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding; for the period reported inclusive of potentially dilutive common share equivalents, if the eff ect is dilutive. Potentially dilutive common share equivalents consist of incremental shares of common stock issuable upon exercise of stock options and warrants and conversion of convertible senior notes and convertible preferred stock. Debt Issuance Costs Costs related to debt issuance are capitalized and amortized as interest expense over the term of the related debt using the straight-line method, which approximates the eff ective interest method. Prepayment of debt proportionately accelerates the recognition of amortization of debt issuance cost and interest expense associated with the payment. Stock-Based Compensation Stock-based compensation expense for share-based payments, related to stock options and restricted stock awards, is recognized based on their grant-date fair values. Th e Company recognizes compensation expense, net of estimated forfeitures, on a straight-line basis over the requisite service period of the award. Estimated forfeitures are based on historical experience. Use of Estimates Th e preparation of fi nancial statements in conformity with US GAAP requires management to make estimates and assumptions that aff ect reported amounts of assets and liabilities, disclosure of identifi ed contingent liabilities and reported amounts of revenue and expense. Actual results could diff er from estimates. Signifi cant items subject to estimates and assumptions include application of the percentage- of-completion method of revenue recognition, carrying amounts and useful lives of property and equipment and intangible assets, share-based compensation expense, valuation allowances for accounts receivable and inventories and impairment assessments. While management believes PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS current estimates are reasonable and appropriate, actual results could diff er from these estimates. Reclassifi cations Certain reclassifi cations have been made to prior year balances in order to conform to the current year presentation. Application of New Accounting Standard Eff ective January 1, 2010, the Company adopted the accounting guidance in Accounting Standards Update (“ASU”) No. 2009-15, “Accounting for Own-Share Lending Arrangements in Contemplation of Convertible Debt Issuance or Other Financing ” which amended or added certain paragraphs to the related Accounting Standards Codifi cation (“ASC” or “Codifi cation”) Topic 470, “Debt.” Th is standard addresses the accounting for an entity’s own-share lending arrangement initiated in conjunction with convertible debt or another fi nancing off ering and the eff ect of the share-lending arrangement on earnings per share. Th e guidance also addresses the accounting and earnings per share implications for probable or actual defaults by the share borrower. Th e new guidance is required to be applied retrospectively to all periods presented. Th e Company has adopted this guidance and applied it to the existing share lending arrangement (See Note 10). Th e retrospective eff ect of the adoption of ASU No. 2009-15 on the Company’s consolidated balance sheet as of December 31, 2009 and the consolidated statements of operations for the years ended December 31, 2009 and 2008 is provided below (in thousands, except per share data): Consolidated Balance Sheet Other intangible assets, net Total assets Additional paid-in capital Accumulated defi cit Total stockholders’ equity Total liabilities and stockholders’ equity Consolidated Statement of Operations Interest expense Net loss Net loss attributable to common stockholders Basic and diluted loss per common share Weighted average common shares used in computing basic and diluted loss per common share Consolidated Statement of Operations Interest expense Net loss Net loss attributable to common stockholders Basic and diluted loss per common share Weighted average common shares used in computing basic and diluted loss per common share $ $ $ $ $ $ As of December 31, 2009 As Reported Adjustment As Adjusted 34,837 $ 178,610 83,555 $ (63,168) 26,905 178,610 291 $ 291 465 $ (174) 291 291 35,128 178,901 84,020 (63,342) 27,196 178,901 Year ended December 31, 2009 As Reported Adjustment As Adjusted (15,431) $ (50,240) (52,471) (2.68) $ 19,595 (93) $ (93) (93) - $ (15,524) (50,333) (52,564) (2.68) 19,595 Year ended December 31, 2008 As Reported Adjustment As Adjusted (13,813) $ (34,161) (34,161) (81) $ (81) (81) (1.78) $ (0.01) $ 19,157 (13,894) (34,242) (34,242) (1.79) 19,157 New Accounting Requirements and Disclosures In January 2010, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2010-06, “Improving Disclosures about Fair Value Measurements,” amending ASC Topic 820-10 which requires disclosure related to movements in and out of fair value hierarchy Levels 1, 2 and 3 and clarifi es existing disclosures regarding the classifi cation and valuation techniques used to measure fair value. ASU No. 2010-06 is eff ective for interim and annual reporting periods beginning after December 15, 2009, except for certain Level 3 fair value measurement disclosures, which are eff ective for fi scal years beginning after December 31, 2010. Adoption of this accounting guidance, eff ective January 1, 2010, resulted in no additional disclosures as the Company experienced no movement in fair value measurements between hierarchy levels. FLOTEK INDUSTRIES, INC. Form 10K 41 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 3 Supplemental Cash Flow Information Supplemental cash fl ow information is as follows (in thousands): SUPPLEMENTAL NONCASH INVESTING AND FINANCING ACTIVITIES: Fair value of assets acquired, net $ Warrant liability recognized upon issuance of warrants Fair value of share lending agreement treated as issuance cost Value of common stock issued in payment of debt issuance costs Value exchanged in conversion of preferred stock into common stock Debt related commitment fees included in accrued liabilities Value of common stock issued in exchange for convertible notes Reduction in convertible debt upon note exchange Property and equipment acquired through capital leases Exercise of stock options by common stock surrender Restricted shares issued in payment of accrued bonuses SUPPLEMENTAL CASH PAYMENT INFORMATION: Interest paid Income taxes (refunded) paid, net NOTE 4 Acquisitions Year ended December 31, 2010 2009 2008 - $ 97,973 $ - - - 5,095 4,795 1,000 1,992 1,996 615 111 - 5,194 - - - - - - 211 - 481 - 465 - - - - - 599 - - 6,434 8,244 $ 10,901 $ (6,186) 9,063 $ 3,685 On February 14, 2008, Teledrift Acquisition, Inc, a wholly-owned subsidiary of the Company, acquired substantially all of the assets of Teledrift, Inc. (“Teledrift”), in an equity purchase acquisition, for an aggregate cash purchase price of $98.0 million. Th e acquisition resulted in recognition of goodwill of $46.4 million and intangible assets of $31.6 million within the Company’s Drilling segment. Teledrift designs and manufactures wireless survey and measurement while drilling (“MWD”) tools. NOTE 5 Product Revenue Th e Company diff erentiates revenue and cost of revenue depending upon whether the source of revenue is related to Products, Rentals or Services (in thousands): Revenue: Product Rental Service Cost of revenue: Product Rental Service Depreciation 42 FLOTEK INDUSTRIES, INC. Form 10K Year ended December 31, 2010 2009 2008 $ $ $ $ 93,763 $ 42,169 11,050 146,982 $ 54,924 $ 22,390 7,476 9,222 94,012 $ 72,282 $ 28,620 11,648 112,550 $ 48,728 17,769 7,409 9,260 83,166 $ $ 145,074 60,343 20,646 226,063 88,384 28,093 11,556 7,274 135,307 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 6 Inventory Inventory is comprised of the following (in thousands): Raw materials Work-in-process Finished goods Gross inventory Less reserve for excess and obsolete inventory INVENTORY, NET Changes in the reserve for excess and obsolete inventory are as follows (in thousands): December 31, 2010 10,920 $ 25 19,533 30,478 (2,633) 27,845 $ $ $ Beginning balance Charged to costs and expense Deductions ENDING BALANCE NOTE 7 Property and Equipment Property and equipment includes (in thousands): Land Buildings and leasehold improvements Machinery, equipment and rental tools Equipment in progress Furniture and fi xtures Transportation equipment Computer equipment Property and equipment Less accumulated depreciation PROPERTY AND EQUIPMENT, NET Year ended December 31, 2010 3,080 $ 771 (1,218) 2,633 $ 2009 2,407 $ 6,340 (5,667) 3,080 $ $ $ December 31, 2010 1,266 $ 18,609 40,247 1,271 1,278 3,648 1,895 68,214 (25,690) 42,524 $ $ $ 2009 9,653 - 20,659 30,312 (3,080) 27,232 2008 2,394 3,567 (3,554) 2,407 2009 1,338 19,143 62,369 133 1,306 4,252 1,750 90,291 (30,040) 60,251 Depreciation expense, inclusive of expense captured in cost of revenue, was $11.3 million, $11.7 million and $9.4 million for the years ended December 31, 2010, 2009 and 2008, respectively. During the fourth quarter of 2010, the Company’s testing determined potential impairment of certain rental fi xed assets within the Drilling segment was required due to shifts in market demand. Drilling activity has become more concentrated in horizontal and directional drilling versus vertical drilling, which in recent years had been more dominant. Th e estimated fair value of identifi ed asset groups was calculated based on probability weighted future cash fl ows. Expected cash fl ows of each identifi ed asset group took into consideration direct material cost margins and serviceable costs, historic and expected utilization, and remaining useful life. In addition, the Company used a present value WACC technique to analyze the recoverability of the identifi ed asset groups. Th e Company recognized impairment charges of $8.9 million during the year ended December 31, 2010 and a net loss on disposal of assets of $2.2 million. NOTE 8 Goodwill Goodwill is tested for impairment annually in the fourth quarter of the calendar year, or more frequently if circumstances are indicative of potential impairment. Of the Company’s four identifi ed reporting units (Chemicals and Logistics, Artifi cial Lift, Drilling Products, and Teledrift), only two, Chemicals and Logistics and Teledrift had goodwill at December 31, 2010. FLOTEK INDUSTRIES, INC. Form 10K 43 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Th e Company’s 2010 annual goodwill impairment assessment resulted in no impairment of any reporting unit’s is goodwill. During 2009, periodic assessments of goodwill were performed due to continuing deterioration in global economies and oil and natural gas industry conditions; as well as the declining fi nancial performance of all reporting units. An impairment charge of $18.5 million was recognized for the Teledrift reporting unit in June 2009. No additional impairment of goodwill was deemed necessary during subsequent interim or annual testing during the remainder of 2009. As a result of the Company’s 2008 annual assessment of goodwill impairment, the Company recognized goodwill impairments totaling $61.4 million accross three of the four reporting units. In the determination of identifi ed reporting units, management made estimates and judgments regarding future cash fl ows and market values using both an income and market valuation approach, and Level 3 inputs as defi ned under the fair value measurement hierarchy. Th e income approach, specifi cally a discounted cash fl ow analysis, included assumptions for discount rates, cash fl ow projections, growth rates and terminal value rates. Each assumption discussed above is reevaluated at each testing date in order to take into consideration Company- specifi c risk factors and market participant’s perspective of current industry trends. Th e changes in the carrying value of goodwill for each reporting unit were as follows (in thousands): Chemicals and Logistics Downhole Tool Teledrift Artifi cial Lift Total Balance at December 31, 2008: Goodwill Accumulated impairment losses Goodwill balance, net Activity during the year 2009: Goodwill impairment recognized Balance at December 31, 2009: Goodwill Accumulated impairment losses Goodwill balance, net Activity during the year 2010: Goodwill impairment recognized Balance at December 31, 2010: Goodwill Accumulated impairment losses GOODWILL BALANCE, NET $ NOTE 9 Other Intangible Assets Other intangible assets are as follows (in thousands): Patents Customer lists Non-compete agreements Brand names Supply contract Other Total intangible assets acquired Deferred fi nancing costs Total other intangible assets Other intangible assets, net $ 11,610 $ 43,009 $ 46,396 $ - (43,009) 11,610 - 11,610 - 11,610 - - - 43,009 (43,009) - - (12,563) 33,833 (18,500) 46,396 (31,063) 15,333 - 5,861 $ (5,861) - - 5,861 (5,861) - - 11,610 - 11,610 $ 43,009 (43,009) $ 46,396 (31,063) 15,333 $ 5,861 (5,861) $ 106,876 (61,433) 45,443 (18,500) 106,876 (79,933) 26,943 - 106,876 (79,933) 26,943 December 31, 2010 2009 Carrying Value Accumulated Amortization Carrying Value Accumulated Amortization $ $ $ 6,330 $ 28,544 1,715 6,199 - 396 43,184 12,827 56,011 $ 35,466 2,932 $ 9,193 1,581 945 - 396 15,047 5,498 20,545 $ $ 6,282 $ 28,543 1,715 6,199 1,700 428 44,867 6,933 51,800 $ 35,128 2,618 7,843 1,500 638 921 405 13,925 2,747 16,672 Other intangible assets acquired are amortized on a straight-line basis from two to 20 years. Intangible asset amortization expense of $2.5 million, $2.5 million and $3.4 million was recognized for the years ended December 31, 2010, 2009 and 2008, respectively. Amortization of deferred fi nancing costs of $4.0 million, $1.5 million and $1.1 million was recognized for the years ended December 31, 2010, 2009 and 2008, respectively. 44 FLOTEK INDUSTRIES, INC. Form 10K Estimated future amortization expense for other intangible assets existing at December 31, 2010 for the next fi ve calendar years totals (in thousands): Year ending December 31, 2011 2012 2013 2014 2015 $ 6,098 5,057 2,144 1,941 1,941 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS During the fourth quarter of 2010, the Company became aware of a noncompliance with an exclusivity and preferential pricing arrangement previously recorded as an intangible asset with remaining unamortized residual value of $0.4 million. Consequently, the Company realized an impairment loss of $0.4 million. During the fourth quarter of 2008, the Company tested other intangible assets for impairment as a result of continuing deterioration of the global economic and oil and natural gas industry conditions; as well as the Company’s declining fi nancial performance. As a result of this testing an impairment loss of $6.3 million related to customer lists and patents was recognized in 2008. During 2009 no impairment was recognized related to other intangible assets. Other intangible asset fair values were estimated utilizing a present values of estimated future cash fl ows technique. NOTE 10 Convertible Notes and Long-Term Debt Convertible notes and long-term debt are as follows (in thousands): Convertible notes: Convertible senior unsecured notes (2008 Notes) Convertible senior secured notes (2010 Notes) Less discount on notes CONVERTIBLE NOTES, NET OF DISCOUNT Long-term debt: Term loan Senior credit facility: Equipment term loans Revolving line of credit Real estate term loans Capital lease obligations Total long term debt Less current portion of long-term debt LONGTERM DEBT, LESS CURRENT PORTION Convertible Notes Th e Company’s convertible notes consist of Convertible Senior Unsecured Notes (the “2008 Notes”) and Convertible Senior Secured Notes (the “2010 Notes”). On February 14, 2008, the Company issued the 2008 Notes at par, for an aggregate principal amount of $115 million. Net proceeds received from issuance of the 2008 Notes totaled $111.8 million. Th e 2008 Notes bear interest at 5.25% and mature on February 15, 2028. Th e 2008 Notes may be settled in cash upon conversion. Th e Company has accounted for both the liability and equity components of the 2008 Notes using the Company’s nonconvertible debt borrowing rate. Th e Company assumed an 11.5% nonconvertible debt interest rate and a fi ve year expected amortization term of the associated debt discount. Th e fi ve year term represents the time period from inception until contractual call/put options, contained within the 2008 Notes, are exercisable (February 2013). An eff ective tax rate of 38.0% was assumed. At the date of issuance, the discount on the 2008 Notes was $27.8 million, with an associated deferred tax liability of $10.6 million. December 31, 2010 2009 75,000 $ 36,004 (12,449) 98,555 $ 115,000 - (19,399) 95,601 33,621 $ - - - - 960 34,581 (6,454) 28,127 $ 21,210 9,953 717 658 32,538 (8,949) 23,589 $ $ $ $ Th e remaining discount is being accreted over a fi ve year term as additional non-cash interest expense. On March 31, 2010, the Company executed an exchange agreement (the “Exchange Agreement”) with Whitebox Advisors, LLC, the administrative agent of a syndicate of lenders, in order to refi nance the Company’s then existing term loan (described below). Th e Exchange Agreement permitted each lender to exchange 2008 Notes, in proportion to the lender’s principal amount of participation in the refi nanced term loan, for 2010 Notes and shares of the Company’s common stock. At March 31, 2010, the unamortized discount related to the pro-rata portion of the 2008 Notes exchanged was allocated to the 2010 Notes and continues to be accreted over the same period, at an assumed rate of 9.9%, using the eff ective interest method. Non-cash interest expense related to accretion of the debt discount of $4.9 million, $4.8 million and $3.6 million was recognized for the years ended December 31, 2010, 2009 and 2008, respectively. FLOTEK INDUSTRIES, INC. Form 10K 45 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS In accordance with the terms of the Exchange Agreement, on March 31, 2010, investors received, for each $1,000 principal amount of 2008 Notes exchanged, (a) $900 principal amount of 2010 Notes and (b) $50 in shares of the Company’s common stock (based on the greater of 95% of (1) the volume-weighted average price of the common stock for the preceding ten trading days or (2) the closing price of the common stock on the day before the closing). Th e 2010 Notes carry the same maturity date, interest rate, conversion rights, conversion rate, redemption rights and guarantees as the 2008 Notes. Th e only diff erence in terms is the 2010 Notes are secured by a second priority lien on substantially all of the Company’s assets, while the 2008 Notes remain unsecured. Th e Company exchanged $40 million of 2008 Notes for aggregate consideration of $36 million of 2010 Notes and $2.0 million worth of shares of the Company’s common stock. On March 31, 2010, the Company issued 1,568,867 shares of common stock to satisfy the common stock component of the Exchange Agreement. Th e transaction was accounted for as an exchange of debt. Appropriately, no gain or loss was recognized and the diff erence between the debt exchanged and the net carrying value of the debt was recorded as a reduction of previously recognized debt discount. Th e remaining debt discount continues to be amortized over the remaining period the convertible debt is expected to remain outstanding. Th e Company capitalized commitment fees ($7.3 million) related to the Exchange Agreement that are being amortized using the eff ective interest method over the period the convertible debt is expected to remain outstanding. Th ird-party transaction costs of $0.8 million incurred as a result of the Exchange Agreement were expensed as incurred. Interest on the 2008 and 2010 Notes is accrued at 5.25% per annum and is payable semiannually in arrears on February 15 and August 15. Th e Company is also required to pay contingent interest to holders of the 2008 and 2010 Notes during any six-month period from an interest payment date to, but excluding, the following interest payment date, commencing with the six-month period beginning on February 15, 2013, if the trading price of a note for each of the fi ve trading days ending on the third trading day immediately preceding the fi rst day of the relevant six-month period equals 120% or more of the principal amount of the Note. Contingent interest payable per note, with respect to any such period, will be equal to 0.5% per annum of the average trading price of such Note for the fi ve trading days referenced above. Th e 2008 and 2010 Notes mature on February 15, 2028. On or after February 15, 2013, the Company may redeem, for cash, all or a portion of the 2008 and 2010 Notes at a redemption price equal to 100% of the principal note amount to be redeemed plus associated accrued and unpaid interest, including any contingent interest. Holders of either 2008 or 2010 Notes can require the Company to purchase all, or a portion, of the holder’s outstanding notes on each of February 15, 2013, February 15, 2018, and February 15, 2023. If the Company engages in contractually specifi ed types of corporate transactions, noteholders can require the Company to purchase all or a portion of the holder’s outstanding Notes. Any repurchase of the 2008 and 2010 Notes pursuant to aforementioned provisions are to be for a cash price equal to 100% of the principal amount of the Notes to be purchased plus associated accrued and unpaid interest, including any contingent interest. Th e 2008 and 2010 Notes are convertible into shares of the Company’s common stock at the option of the note holder, subject to contractual 46 FLOTEK INDUSTRIES, INC. Form 10K conditions. Th e conversion rate is 43.9560 shares per $1,000 principal note amount (equal to a conversion price of approximately $22.75 per share), subject to adjustment, as contractually defi ned. Upon conversion, the Company will deliver, at the Company’s option, cash or shares of common stock or a combination of cash and shares of common stock. Term Loan On March 31, 2010, the Company executed an Amended and Restated Credit Agreement (the “Senior Credit Facility” or “term loan”) with Whitebox Advisors, LLC, the administrative agent for a syndicate of lenders, for a $40 million term loan. Th e term loan was used to repay the Company’s then existing senior credit facility and provided net proceeds of $6.1 million to be used for general corporate operating purposes. Term loan indebtedness matures November 1, 2012 and, as of December 31, 2010, has scheduled cash principal payments of $3,750,000 in 2011 and $3,000,000, plus as any remaining unpaid principal balance, in 2012. Interest is payable quarterly. Th e Company has the option to fully pay the interest due in cash or to pay a portion of the interest due in cash and capitalize the remaining unpaid interest due. Any capitalization of interest results in an increase in the principal amount due under the term loan. Th e annualized cash interest rate is 12.5% when the principal balance exceeds $30 million, 11.5% when the principal balance is $20 million or more but not in excess of $30 million, and 10.5% when the principal balance is less than $20 million. If the Company elects to capitalize a portion of the interest, the annualized cash interest rate is 8% and additional interest is capitalized and added to the principal amount of the Senior Credit Facility at a annualized rate of 6% when the principal balance exceeds $30 million, 4.5% when the principal balance is $20 million or more but not in excess of $30 million, and 3.5% when the principal balance is less than $20 million. Th e Senior Credit Facility requires additional mandatory principal payments of (a) 50% of EBITDA (earnings before interest, taxes, depreciation and amortization, and other non-cash items) in excess of $4.5 million in any fi scal quarter, (b) 50% of cash proceeds in excess of $5 million and up to $15 million from certain identifi ed asset disposals, plus 75% of cash proceeds in excess of $15 million from certain identifi ed asset disposals, (c) 75% of any Federal income tax refunds, and (d) upon election by the lenders, up to $1 million of additional principal repayment on quarterly payment dates, when the volume-weighted average price of the Company’s stock price is equal to or greater than $1.3419 per share, payable by common stock issuance (based on 95% of the volume-weighted average price of the common stock for the preceding ten trading days). Th e Senior Credit Facility provided for a commitment fee of $7.3 million. As of December 31, 2010, $6.3 million of the commitment fee has been settled through payments of $1.2 million in cash and issuance of 4,042,248 shares of common stock. Th e remaining commitment fee at December 31, 2010, of $1,000,000 is payable at March 31, 2011, in cash, common stock or a combination of both cash or common stock (calculated on $1.1406 per share). At December 31, 2010, the unpaid commitment fee of $1.0 million is recorded in accrued liabilities. Th e election as to whether the remaining commitment fee will be paid in cash, common stock or combination of both cash and common stock is decided by the Company if the volume-weighted average price of the common stock is $1.00 or more per share and by the lenders if such average is less than $1.00 per share at the payment date. One half of the commitment fee has been allocated to the term loan and one half of the commitment fee has been allocated to the Exchange Agreement (see above). Commitment fees capitalized as deferred fi nancing costs are amortized as additional interest expense over the remaining periods the term loan and the convertible debt are expected to remain outstanding. Borrowings under the Senior Credit Facility are secured by substantially all present and future assets of the Company. Th e Senior Credit Facility does not contain a revolving line of credit facility nor require quarterly or annual fi nancial covenants; however, the credit agreement does restrict the payment of dividends on the Company’s common stock without the prior written consent of the lenders, as well as, limit the amount of capital investment allowed the Company. Convertible Notes and Term Loan Guarantees Th e 2008 Notes and 2010 Notes and the term loan are guaranteed by substantially all of the Company’s wholly-owned subsidiaries. Flotek Industries, Inc., the parent company, is a holding company and has no independent assets or operations. Th e guarantees provided by the Company’s subsidiaries are full and unconditional, and joint and several. Any subsidiaries of the Company that are not guarantors are deemed to be “minor” subsidiaries in accordance with SEC Regulation S-X, Rule 3-10, “Financial Statements of Guarantors and Issuers of Guaranteed Securities Registered or Being Registered.” Th e agreements governing the Company’s long-term indebtedness do not contain any signifi cant restrictions on the ability of the Company, or any guarantor, to obtain funds from subsidiaries by dividend or loan. Interest Rate Swap Th e Company’s senior credit facility at Wells Fargo Bank required the Company to enter into an interest rate swap agreement on a minimum of 50% of the term loan facility in order to mitigate exposure to interest rate risk. In March 2010, the Company repaid the Wells Fargo senior credit facility and terminated the interest rate swap. Th e fair value of the interest rate swap was recorded in accrued liabilities and the change in the unrealized gain or loss was recorded as interest expense. For the years ended December 31, 2010, 2009 and 2008, the Company recognized a loss of $0.1 million, a gain of $0.2 million, and a loss of $0.5 million, respectively, on the interest rate swap. Share Lending Agreement Concurrent with the off ering of the 2008 Notes, the Company entered into a share lending agreement (the “Share Lending Agreement”) with Bear, Stearns International Limited (the “Borrower”). Th e Borrower became an indirect, wholly owned subsidiary of JP Morgan Chase & Company. In accordance with the Share Lending Agreement, the Company loaned 3.8 million shares of common stock (the “Borrowed Shares”) to the Borrower for a period commencing February 11, 2008 and ending on February 15, 2028. Th e Company may terminate the Share Lending Agreement earlier, upon written notice to the Borrower, if the principal balance of the 2008 Notes has been repaid or upon agreement with the Borrower. Th e Borrower is permitted to use the Borrowed Shares only for the purpose of directly or indirectly facilitating the sale of the 2008 Notes and for the establishment of hedge positions by holders of the 2008 Notes. Th e Company did not require collateral to mitigate any inherent or associated risk of the PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Share Lending Agreement. In February 2008, the Borrower borrowed all 3.8 million shares available under the Share Lending Agreement. Th e shares are subject to adjustments for stock dividends, stock splits or reverse stock splits. Th e Company did not receive any proceeds for the Borrowed Shares but did receive a nominal loan fee of $0.0001 for each share loaned. Th e Borrower retains all proceeds from the sale of Borrowed Shares pursuant to the Share Lending Agreement. Upon conversion, the number of Borrowed Shares proportionate to the conversion rate for such notes must be returned to the Company. Any borrowed shares returned to the Company cannot be re-borrowed. Th e Borrowed Shares are issued and outstanding for corporate law purposes; accordingly, holders of Borrowed Shares possess all of the rights of a holder of the Company’s outstanding shares, including the right to vote the shares on all matters submitted to a vote of shareholders, as well as the right to receive any dividends or other distributions declared or paid on outstanding shares of common stock. Under the Share Lending Agreement, the Borrower has agreed to pay to the Company, within one business day after a payment date, an amount equal to any cash dividends that the Company paid on the Borrowed Shares, and to pay or deliver to the Company, upon termination of the loan of Borrowed Shares, any other distribution, in liquidation or otherwise, that the Company made on the Borrowed Shares. To the extent the Borrowed Shares loaned under the Share Lending Agreement are not sold or returned to the Company, the Borrower has agreed to not vote any borrowed shares of which the Borrower is the owner of record. Th e Borrower has also agreed, under the Share Lending Agreement, to not transfer or dispose of any borrowed shares, other than to Borrower’s affi liates, unless such transfer or disposition is pursuant to a registration statement that is eff ective under the Securities Act. Investors that purchase shares from the Borrower, and all subsequent transferees of such purchasers, will be entitled to the same voting rights, with respect to owned shares, as any other holder of common stock. Contractual undertakings of the Borrower have the eff ect of substantially eliminating the economic dilution that otherwise would result from the issuance of the Borrowed Shares. Further, all shares outstanding under the Share Lending Agreement are required to be returned to the Company at a future date. Consequently, the shares of the Company’s stock loaned under the Share Lending Agreement are not considered to be outstanding for the purpose of computing and reporting earnings per share. Th e Company determined that the fair value of the share lending arrangement was $0.5 million at the date of issuance. Th e fair value has been recognized as a debt issuance cost and is being amortized, with the amortization included in interest expense, over a period from the date of issuance through the earliest put date of the related debt, February 15, 2013 (see Note 2). As of December 31, 2010 and 2009, unamortized debt issuance costs relating to the share lending arrangement were $0.2 million and $0.3 million, respectively. Th e Company estimates that this unamortized value approximates the fair value of the loaned shares outstanding at December 31, 2010 and 2009. Th e fair value of similar common shares not subject to the share lending arrangement, based on the closing price of the Company’s common stock on December 31, 2010, was $20.7 million. FLOTEK INDUSTRIES, INC. Form 10K 47 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Capital Lease Obligations Th e Company leases equipment and vehicles under capital leases. At December 31, 2010, the Company had $1.0 million of capital lease obligations. Maturities of convertible notes and long-term debt at December 31, 2010 are as follows (in thousands): Year Ending December 31, 2011 2012 2013 TOTAL Convertible Senior Notes - $ - 111,004 111,004 $ $ $ Term Loan 3,750 $ 29,871 - 33,621 $ Capital Leases Total Convertible Notes and Long-Term Debt 403 361 196 960 $ $ 4,153 30,232 111,200 145,585 NOTE 11 Fair Value Measurements Fair value is defi ned as the amount that would be received for selling an asset or paid to transfer an asset in an orderly transaction between market participants at the measurement date. Th e Company categorizes fi nancial assets and liabilities into the three tiered levels of the fair value hierarchy. Th e hierarchy prioritizes the inputs to valuation techniques used to measure fair value and bases the categorization within the hierarchy on the lowest level of input that is available and signifi cant to the fair value measurement. • Level 1 – Quoted prices in active markets for identical assets or liabilities; • Level 2 – Observable inputs other than Level 1, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities; and • Level 3 – Signifi cant unobservable inputs that are supported by little or no market activity or that are based upon the reporting entity’s assumptions about the inputs. Liabilities Measured at Fair Value on a Recurring Basis Th e Company’s liabilities required to be measured at fair value on a recurring basis, including identifi cation of the fair value hierarchy of the valuation techniques used by the Company to determine these fair values, are as follows (in thousands): At December 31, 2010: Common stock warrants (1) At December 31, 2009: Common stock warrants (1) Interest rate swap (2) Fair Value Measurements Level 1 Level 2 Level 3 Total $ $ $ - $ - $ - $ - $ 26,193 $ 26,193 - $ 334 $ 4,729 $ - $ 4,729 334 (1) The fair value of common stock warrants was estimated using a Black-Scholes option-pricing model. See Note 14 for additional information regarding warrants. (2) The interest rate swap valuation was obtained from bank estimates utilizing pricing models with market-based inputs. See Note 10 for additional information regarding the interest rate swap. Th ere were no signifi cant transfers in or out of either Level 1 or Level 2 fair value measurements during the years ended December 31, 2010 and 2009. Changes in Level 3 liabilities are as follow (in thousands): Warrant Liability Balance, beginning of year Fair value of warrants upon issuance Fair value adjustments, net Net transfers in/(out) BALANCE, END OF YEAR 48 FLOTEK INDUSTRIES, INC. Form 10K Year ended December 31, $ $ 2010 4,729 $ - 21,464 - 26,193 $ 2009 - 5,194 (465) - 4,729 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Assets Measured at Fair Value on a Nonrecurring Basis Th e Company’s non-fi nancial assets, including property and equipment, goodwill and other intangible assets are measured at fair value on a non-recurring basis and are subject to fair value adjustment in certain circumstances. See Notes 7, 8 and 9 for discussion of non- fi nancial assets and assessment of impairment. During the year ended December 31, 2010, the Company recorded an impairment of $8.9 million relating to property and equipment held and used and $0.4 million relating to other intangible assets. During the year ended December 31, 2009, the Company recorded $18.5 million of goodwill impairment. During the year ended December 31, 2008, the Company recorded $61.4 million and $6.3 million of goodwill and other intangible assets impairment, respectively. Loss on impairment is reported in operating expenses. Th e fair value of impaired assets was measured using Level 2 and Level 3 inputs. Fair Value of Other Financial Instruments Th e carrying amounts of certain fi nancial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses, approximate fair value due to the short-term nature of these accounts. Th e Company had no cash equivalents at December 31, 2010 or 2009. Th e carrying value and estimated fair value of the Company’s Convertible Notes and Long-Term Debt are as follows (in thousands): Convertible senior unsecured notes (2008 Notes) (1) Convertible senior secured notes (2010 Notes) (1) Term loan Senior credit facility December 31, 2010 December 31, 2009 Carrying Value Fair Value Carrying Value Fair Value $ 65,858 $ 32,697 33,621 - 64,688 $ 32,684 33,875 - 95,601 $ - - 31,880 60,375 - - 31,880 Capital lease obligations 628 (1) The carrying value of the convertible senior secured notes and unsecured notes is representative of the bifurcated debt component only, while the fair value is based on the market value 942 960 658 of the notes, which incorporates the convertible equity component. Th e Company determined the estimated fair value of the 2008 Notes based on the quoted market price of the notes. Th e estimated fair values of the 2010 Notes and term loan were determined based on rates available for instruments with similar risks and maturities. Th e carrying value of the Wells Fargo senior credit facility approximated fair value as interest rates were variable; accordingly, the carrying value NOTE 12 Loss Per Share Basic loss per common share is calculated by division of the net loss attributable to common stockholders by the weighted average number of common shares outstanding for the period. Diluted loss per common share is calculated by division of the net loss attributable to common stockholders by the weighted average number of common shares outstanding and potentially dilutive common share equivalents outstanding, if dilutive. As net losses were realized during the years ended December 31, 2010, 2009 and 2008, potentially dilutive securities were excluded from the diluted earnings per share calculation as inclusion would have an anti-dilutive eff ect on net loss per share. In connection with the sale of the 2008 Notes in February 2008, the Company entered into a Share Lending Agreement for 3,800,000 Stock options under long-term incentive plans Stock warrants related to sales of preferred stock Convertible senior notes (if-converted) Convertible preferred stock (if-converted) TOTAL ANTIDILUTIVE SHARES approximated the current market value for instruments with similar risks and maturities. Th e fair value of capital lease obligations was determined based on recent lease rates adjusted for a risk premium. Th e estimated fair value of the convertible notes and long-term debt were measured using Level 2 inputs. shares of the Company’s common stock (see Note 10). Contractual undertakings of the Borrower have the eff ect of substantially eliminating the economic dilution that otherwise would result from the issuance of the Borrowed Shares, and all shares outstanding under the Share Lending Agreement are contractually obligated to be returned to the Company. As a result, shares lent under the Share Lending Agreement are not considered to be outstanding for the purpose of computing and reporting earnings or loss per share. Securities convertible into shares of common stock that were not considered in calculating the loss per common share, as inclusion would be anti-dilutive for 2010, 2009 and 2008, are as follows (in thousands): 2010 1,605 5,853 4,879 4,872 17,209 2009 1,605 10,480 5,055 6,957 24,097 2008 857 - 5,055 - 5,912 FLOTEK INDUSTRIES, INC. Form 10K 49 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 13 Income Taxes Signifi cant components of the income tax provision (benefi t) are as follows (in thousands): Current: Federal State Foreign Total current Deferred: Federal State Total deferred PROVISION BENEFIT FOR INCOME TAXES Year ended December 31, 2010 2009 $ $ (2,729) $ 137 658 (1,934) (3,499) (112) (3,611) 5,545 $ (9,196) $ 273 439 (8,484) 10,474 26 10,500 2,016 $ A reconciliation of the eff ective tax rate to the US federal statutory tax rate is as follows: Federal statutory tax rate State income taxes, net of federal benefi t Change in valuation allowance Goodwill impairment Warrant liability fair value adjustment Other EFFECTIVE INCOME TAX RATE Year ended December 31, 2010 35.0 % 0.1 (8.40) - (15.3) (0.1) 11.3 % 2009 35.0 % 0.9 (38.6) - (0.1) (1.4) 4.2 % 2008 8,681 1,254 447 10,382 (20,287) (594) (20,881) 10,499 2008 35.0 % (0.8) - (11.6) - 0.9 23.5 % Deferred income taxes refl ect the tax eff ect of temporary diff erences between the carrying value of assets and liabilities for fi nancial reporting purposes and the value reported for income tax purposes, at the enacted tax rates in eff ect when the diff erences reverse. Th e components of deferred tax assets and liabilities are as follows (in thousands): Deferred tax assets: Net operating loss carryforwards Allowance for doubtful accounts Inventory valuation reserves Equity compensation Intangible assets Tax credit carryforwards Other Total deferred tax assets Valuation allowance TOTAL DEFERRED TAX ASSETS, NET Deferred tax liabilities: Property, plant and equipment Convertible debt, net of discount Prepaid insurance and other Total deferred tax liabilities NET DEFERRED TAX LIABILITIES December 31, 2010 2009 $ 14,238 $ 11,994 37 565 414 18,266 869 7 34,396 (22,940) 11,456 (2,422) (9,480) (132) (12,034) (578) $ 213 578 881 19,820 270 134 33,890 (18,784) 15,106 (7,420) (10,021) (106) (17,547) (2,441) $ As of December 31, 2010, the Company had estimated US net operating loss carryforwards of approximately $38.7 million, expiring in various amounts during 2021 through 2029. Th e ability to utilize NOLs and other tax attributes could be subject to a signifi cant limitation if the Company were to undergo an “ownership change” for purposes of Section 382 of the tax code. 50 FLOTEK INDUSTRIES, INC. Form 10K Th e Company’s corporate organizational structure requires the fi ling of two separate consolidated US Federal income tax returns. As a result, taxable income of one group cannot be off set by tax attributes, including NOLs, of the other group. As of December 31, 2010, one group had net deferred tax assets of approximately $22.9 million. Th e Company has considered all available evidence, both positive and negative, to determine whether, a valuation allowance is necessary. Based upon the Company’s assessment a valuation allowance of $22.9 million was recorded in 2010 as management believes it is more likely than not that the deferred tax assets will not be realized. Th e other group incurred a NOL of approximately $8.9 million during the year ended December 31, 2010 which will be carried back to prior years for an anticipated refund of $2.9 million. Th e anticipated tax refund has been recorded as an income tax receivable at December 31, 2010. PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Th e Company has not calculated US taxes on unremitted earnings of certain non-US subsidiaries due to the Company’s intent to reinvest the unremitted earnings of the non-US subsidiaries. At December 31, 2010, the Company had approximately $2.7 million in unremitted earnings outside the US which were not included for US tax purposes. US income tax liability would be incurred if these funds were remitted to the US. It is not practicable to estimate the amount of the deferred tax liability on such unremitted earnings. Th e Company has performed an evaluation and concluded that there are no signifi cant uncertain tax positions requiring recognition in the Company’s fi nancial statements. Th e evaluation was performed for the tax years which remain subject to examination by tax jurisdictions as of December 31, 2010, which include the years ended December 31, 2007 through December 31, 2010 for US federal taxes and years ended December 31, 2006 through December 31, 2010 for state tax jurisdictions. Th e Company’s policy is to record penalties related to income tax matters as income tax expense. NOTE 14 Convertible Preferred Stock and Stock Warrants On August 12, 2009, the Company sold 16,000 units (the “Units”), consisting of Series A cumulative convertible preferred stock and warrants, for $1,000 per Unit, yielding aggregate gross proceeds of $16.0 million. Net proceeds from issuance of the Units were $14.8 million. Th e Company used the net proceeds from the sale of Units to reduce borrowings under the Wells Fargo credit facility, ensure availability of credit, and for general corporate purposes. Each Unit is comprised of one share of cumulative convertible preferred stock (“Convertible Preferred Stock”), warrants to purchase up to 155 shares of the Company’s common stock at an exercise price of $2.31 per share (“Exercisable Warrants”) and contingent warrants to purchase up to 500 shares of the Company’s common stock at an exercise price of $2.45 per share (“Contingent Warrants”). Each share of Convertible Preferred Stock is convertible at the holder’s option, at any time, into 434.782 shares of the Company’s common stock. Th is conversion rate represents an equivalent conversion price of approximately $2.30 per share of common stock. Th e conversion rate is subject to adjustment in the event of stock splits, stock dividends, stock distributions, reorganizations and other events aff ecting the common stock. Each share of Convertible Preferred Stock has a liquidation preference of $1,000. Dividends accrue at a rate of 15% of the liquidation preference per year and accumulate if not paid quarterly. Dividends may be paid, at the Company’s election, as restricted by applicable debt covenants, in cash, common stock or a combination thereof. No dividends have been declared or paid on the Convertible Preferred Stock through December 31, 2010. If the Company does not declare or pay dividends or if dividends are in arrears for an aggregate number of days equal to six calendar quarters, the holders of the Convertible Preferred Stock are entitled to elect two new directors to the Company’s board of directors at each meeting until all accumulated and unpaid dividends have been fully paid or set aside for payment. After February 11, 2010, the Company may automatically convert the preferred shares into common shares if the closing price of the common stock is equal to or greater than 150% of the then current conversion price for any 15 trading days during any 30 consecutive trading day period. If the Convertible Preferred Stock is automatically converted and the Company has not previously paid holders amounts equal to at least eight quarterly dividends, the Company will be obligated pay an amount, in cash or common stock, equal to the value of eight quarterly dividend payments less any dividends previously paid. Th e Company may redeem the Convertible Preferred Stock beginning on August 12, 2012. Th e initial redemption price will be 105% of the liquidation preference, declining to 102.5% on August 12, 2013, and to 100% on or after August 12, 2014, in each case inclusive of all accrued and unpaid dividends to the redemption date. Th e Exercisable Warrants are immediately will exercisable and expire if not exercised by August 12, 2014. Th e Contingent Warrants became exercisable on November 9, 2009 and will expire if not exercised by November 9, 2014. Both the Exercisable and Contingent Warrants contain anti-dilution price protection in the event the Company issues shares of common stock or securities exercisable for or convertible into common stock at a price per share less than the warrant’s exercise price. Due to the anti-dilution price adjustment provision in the warrant agreements, the warrants are not considered equity and are recorded at fair value as a warrant liability when issued. Warrant liability is adjusted to fair value through the statement of operations at the end of each reporting period over the life of the warrants. Th e Company uses the Black-Scholes option-pricing model to estimate the value of the warrant liability at the end of each reporting period. Th e gross proceeds from the issuance of the Units were allocated, at the date of the transaction, based upon the preferred stock and warrants relative fair values. In order to calculate the relative fair values, the Company obtained third-party valuations to assist in establishing the fair value of the debt and equity components of the Units. Th e initial fair value of the warrants was determined with the Black-Scholes option- pricing model using a fi ve-year term, volatility of 54%, risk-free rate of return of 2.7% and an assumed dividend rate of zero. Th e initial fair value of the preferred stock component was determined based upon external third party valuations of the conversion rights and the host contract. Th e initial fair value of the conversion rights were determined based on a Monte Carlo simulation of the Company’s possible future stock prices, which generated potential conversion outcomes. Due to FLOTEK INDUSTRIES, INC. Form 10K 51 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS a lack of comparable transactions by companies with similar credit ratings, the initial value of the host contract was determined by applying a risk-adjusted rate of return to the annual dividend. At the date of the transaction, the Company recorded approximately 68% of the proceeds or $10.8 million (net of the discount resulting from the allocation of the proceeds to the warrants) as preferred stock in stockholders’ equity and the detachable warrants were recorded as a warrant liability with a fair value of $5.2 million. Th e Company determined the embedded conversion option within the preferred stock was benefi cial (had intrinsic value) to the holders of the preferred stock. Th e initial intrinsic value of the conversion option was determined to be $5.2 million and was recognized as a benefi cial conversion discount with an off set to additional paid-in capital at the date of the transaction. Th e conversion period for the preferred stock was estimated to be 36 months based upon an evaluation of the conversion options. Th e accretion of the discount on the preferred stock recorded during the year ended December 31, 2010 and 2009 was $5.1 million and $1.3 million, respectively, including the eff ect of the conversions which occurred during the annual 2010 twelve month period (described in “Conversions of Preferred Stock” below). Th e change in the fair value of the warrants from date of issuance through December 31, 2010 has been recorded in the statement of operations. Th e fair value of the warrants has been calculated at each period end using the Black-Scholes option-pricing model. At December 31, 2010, inputs for the fair value calculation included the actual remaining term of the warrants (approximately four years), volatility of 68.0%, risk-free rate of return of 1.5%, and an assumed dividend rate of zero. At December 31, 2009, inputs for the fair value calculation included NOTE 15 Common Stock The Company’s Certificate of Incorporation, as amended November 9, 2009, authorizes the Company to issue up to 80.0 million shares of common stock, par value $0.0001 per share, and 100,000 shares of one or more series of preferred stock, par value $0.0001 per share. A reconciliation of the change in issued shares of the Company’s common stock during the year ended December 31, 2010 is as follows: Shares issued at December 31, 2009 24,168,292 Issued upon conversion of preferred stock Issued in exchange of convertible notes Issued in payment of debt issuance costs Issued upon exercise of warrants Issued as restricted stock award grants Issued upon exercise of stock options 2,084,776 1,568,874 4,042,241 3,922,854 826,575 140,279 SHARES ISSUED AT DECEMBER 31, 2010 36,753,891 the actual remaining term of the warrants of approximately fi ve years, volatility of 55.8%, risk-free rate of return of 2.7%, and an assumed dividend rate of zero. Conversions of Preferred Stock During the year ended December 31, 2010, holders of 4,795 shares of preferred stock elected conversion into approximately 2.1 million shares of the Company’s common stock. Th e Company did not receive any proceeds as a result of the conversions. Th e holders of the preferred stock; however, forfeited $0.7 million of accrued and unpaid dividends on the converted shares. Th e forfeitures are reported as a reduction of accrued dividends. At December 31, 2010 and 2009, the Company had accrued and unpaid dividends on preferred stock of $2.3 million and $0.9 million, respectively. Upon conversion of the preferred stock, the Company recognized the proportional unamortized discount as additional accretion of discount on preferred stock. Re-pricing and Exercises of Stock Warrants Th e Exercisable and Contingent Warrants both contain anti-dilution price protection. In accordance with contractual anti-dilution price adjustment provisions, the warrants, were re-priced as a result of payment of a portion of deferred commitment fees with common stock on March 31, 2010 and September 30, 2010 (See Note 11). During 2010, warrants were exercised to purchase approximately 3.9 million shares of the Company’s common stock. At December 31, 2010, warrants to purchase up to 5,853,350 shares of common stock at an exercise price of $1.21 per share remain outstanding. Stock-Based Incentive Plans Stockholders approved long term incentive plans in 2010, 2007, 2005 and 2003 (the “2010” Plan, the “2007 Plan,” the “2005 Plan” and the “2003 Plan,” respectively) under which the Company may grant equity awards to offi cers, key employees, and non-employee directors in the form of stock options, restricted stock and certain other incentive awards. At December 31, 2010, the maximum number of shares that may be issued under the 2010 Plan, 2007 Plan, 2005 Plan and 2003 Plan are 4.0 million, 2.2 million, 1.9 million and 1.4 million, respectively. Th e Company had approximately 2.6 million shares remaining to be granted under the 2010 Plan and 0.1 million shares remaining to be granted under both the 2007 and 2005 Plans at December 31, 2010. No shares remain to be granted under the 2003 Plan. At December 31, 2010, options to purchase a total of 1.6 million shares remain outstanding under the Company’s long term incentive plans. 52 FLOTEK INDUSTRIES, INC. Form 10K PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Stock Options All stock options are granted with an exercise price equal to the market value of the Company’s common stock on the date of grant. Options expire no later than ten years from the date of grant and generally vest within four years or less. Proceeds received from stock option exercises are credited to common stock and additional paid-in capital, as appropriate. Th e Company uses historical data to estimate pre-vesting option forfeitures. Estimates are adjusted when actual forfeitures diff er from estimates. Stock-based compensation expense is recorded for equity awards expected to vest. Th e fair value of stock-based awards at the date of grant is calculated using the Black-Scholes option pricing model and metrics provided below. Th e risk free interest rate is based on the implied yield of US Treasury zero-coupon securities that correspond to the expected life of the option. Volatility is estimated based on historical and implied volatilities of the Company’s stock and of identifi ed companies considered to be representative peers of the Company. Th e expected life of awards granted represents the period of time the options are expected to remain outstanding. Th e Company uses the “simplifi ed” method which is allowed for companies that cannot reasonably estimate the expected life of options based on historical share option exercise experience. Th e Company does not expect to pay dividends on common stock. Assumptions used in the Black-Scholes model for stock options granted include: Risk-free interest rate Expected volatility of common stock Expected life of options in years Dividend yield Vesting period in years Year ended December 31, 2010 2009 .55% - 2.275% 1.29% - 2.32% 61.4% - 69.3% 3.34* - 6.25 68.8% - 71.7% 3.50* and 4.25 0% 3.4 - 6.3 0% 0.4 - 4.0 2008 2.30% 47.0% 4.25 0% 4.0 * In 2010 and 2009, grants were made to an optionee for whom the Company was able to reasonably estimate the expected life of the award. Th e Black-Scholes option pricing valuation model was developed to estimate the fair value of fully-transferable traded options with no vesting restrictions. As option valuation models require the use of subjective assumptions, changes in assumptions can materially aff ect fair value calculations. Th e Company’s options are not characteristic of fully-transferable traded options; therefore, the option valuation models do not necessarily provide a reliable measure of the fair value of the Company’s options. A summary of stock option activity for the year ended December 31, 2010 is as follows: Options Outstanding as of January 1, 2010 Granted Exercised Forfeited Expired Outstanding as of December 31, 2010 Vested or expected to vest as of December 31, 2010 Options exercisable as of December 31, 2010 Shares Weighted-Average Exercise Price Weighted-Average Remaining Contractual Term (in years) Aggregate Intrinsic Value 1,605,398 $ 604,359 (140,279) (14,043) (450,300) $ 1,605,135 1,545,746 745,786 $ $ 5.13 2.06 0.30 8.14 6.76 3.90 3.41 3.73 8.42 8.39 7.85 $ $ $ 4,208,345 4,063,028 2,071,845 Th e weighted-average fair value of stock options at grant date during the years ended December 31, 2010, 2009 and 2008 was $1.02, $1.07 and $4.37 per share, respectively. Th e total intrinsic value of stock options exercised during the years ended December 31, 2010, 2009 and 2008 was $0.01 million, $0.1 million and $9.0 million, respectively. Th e total fair value of stock options vesting during the years ended December 31, 2010, 2009 and 2008 was $0.8 million, $0.4 million and $1.0 million, respectively. At December 31, 2010, there was $0.9 million of measured but unrecognized compensation expense related to non-vested stock options. Th is cost is expected to be recognized over a weighted-average period of 2.2 years. Th e tax benefi t realized from stock options exercised during the year ended December 31, 2010 was not immaterial. Restricted Stock Th e Company grants employees either time-vesting or performance- based restricted shares in accordance with applicable terms underlying Restricted Stock Agreements (“RSAs”). Time-vesting restricted shares vest after a stipulated period of time has elapsed subsequent to the date of grant, generally four to fi ve years. Certain time-vested shares have also been issued with a portion of the shares granted vesting immediately. Performance-based restricted shares are issued with performance criteria defi ned over a designated performance period and vest only when, and if, the outlined performance criteria is met. Grantees of restricted shares retain voting rights for the shares granted. FLOTEK INDUSTRIES, INC. Form 10K 53 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS During the year ended December 31, 2010, the Company awarded 826,575 restricted stock shares to employees under the 2007 Plan. All of these awards were time-vesting. A summary of restricted stock activity for the year ended December 31, 2010 is as follows: Restricted Stock Non-vested at January 1, 2010 Granted Vested Forfeited NONVESTED AT DECEMBER 31, 2010 Th e weighted-average grant-date fair value of restricted stock granted during the years ended December 31, 2010, 2009 and 2008 was $1.88, $1.18 and $15.13, respectively. Th e total fair value of restricted stock that vested during the years ended December 31, 2010, 2009 and 2008 was $4.2 million, $1.2 million, and $2.2 million, respectively. At December 31, 2010, there was $1.5 million of unrecognized compensation expense related to non-vested restricted stock awards. Th e referenced unrecognized compensation expense is expected to be recognized over a weighted-average period of 2.2 years. Share-Based Compensation Expense Non-cash share-based compensation expense related to stock options and restricted stock grants totaled $4.7 million, $1.7 million and $2.5 million during the years ended December 31, 2010, 2009 and 2008, respectively. Treasury Stock Th e Company accounts for treasury stock using the cost method and includes treasury stock as a component of stockholders’ equity. During the years ended December 31, 2010 and 2009, the Company purchased 195,442 shares and 34,890 shares of the Company’s common stock at market value as payment of income tax withholding owed by employees upon vesting of restricted shares. Shares previously issued as restricted stock awards to employees that were forfeited during 2010 and 2009 were also accounted for as treasury stock. Th e Company currently does not have nor intend to initiate a share repurchase program. Share Lending Agreement Concurrent with the off ering of the 2008 Notes, the Company entered into a Share Lending Agreement with Bear, Stearns International Limited (the “Borrower”). Under the Share Lending Agreement, the Company loaned 3.8 million shares of common stock (the “Borrowed Shares”) to the Borrower during a period commencing February 11, 2008 and ending February 15, 2028. Th e Company may terminate the Share Lending Agreement earlier, upon written notice to the Borrower that the entire principal balance of the convertible notes is no longer outstanding or upon agreement of the Borrower. Th e Borrower is only permitted to use the Borrowed Shares to directly or indirectly facilitate sale of the 2008 Notes or to establish hedge positions for holders of the 2008 Notes. Th e Company did not require collateral in support of the Share Lending Agreement. In February 2008, the Borrower borrowed all 3.8 million shares available under the Share Lending Agreement. Th e Borrowed Shares 54 FLOTEK INDUSTRIES, INC. Form 10K Weighted-Average Fair Value - Date of Grant Shares 459,115 $ 826,575 (401,570) (23,326) 860,794 $ 10.26 1.88 10.15 11.75 2.22 are subject to adjustments for stock dividends, stock splits, reverse stock splits or any activity which impacts the number of shares of common stock outstanding. Th e Company did not receive any proceeds for the Borrowed Shares, but the Company did receive a nominal loan fee of $0.0001 for each share loaned to the Borrower. Th e Borrower retains all proceeds from any sale of the Borrowed Shares pursuant to the Share Lending Agreement. Upon conversion of the 2008 Notes, a number of Borrowed Shares proportional to the conversion rate for such notes must be returned to the Company. Borrowed Shares returned to the Company cannot be re-borrowed. Borrowed Shares are issued and outstanding for corporate law purposes; accordingly, the holders of the Borrowed Shares have all of the rights of a holder of the Company’s outstanding shares, including the right to vote the shares on all matters submitted to a vote of shareholders and the right to receive any dividends or other distributions that the Company may pay or make on outstanding shares of common stock. Under the Share Lending Agreement; however, the Borrower has agreed to pay to the Company, within one business day after a relevant payment date, an amount equal to any cash dividends that the Company pays on the Borrowed Shares, and to pay or deliver to the Company, upon termination of the loan of Borrowed Shares, any other distribution, in liquidation or otherwise, that the Company has made on the Borrowed Shares. To the extent the Borrowed Shares lent under the Share Lending Agreement have not been sold or returned to the Company, the Borrower has contractually agreed not to vote any Borrowed Shares of which it is owner of record. Th e Borrower has also agreed not to transfer or dispose of Borrowed Shares, other than to affi liates, unless such transfer or disposition is pursuant to a registration statement that is eff ective under the Securities Act. Investors that purchase the shares from the Borrower (and any subsequent transferees of such purchasers); however, are entitled to the same voting rights as any other holder of common stock. In May 2008, JP Morgan Chase & Co. completed the acquisition of Bear Stearns Companies Inc., at which time the Borrower became an indirect, wholly-owned subsidiary of JPMorgan Chase & Company. Contractual undertakings of the Borrower have the eff ect of substantially eliminating the economic dilution that otherwise would result from the issuance of the Borrowed Shares. Further, all shares outstanding under the Share Lending Agreement are required to be returned to the Company in the future. As a result, the shares of the Company’s stock lent under the Share Lending Agreement are not considered to be outstanding for the purpose of computing and reporting loss per share or included in the section 382 limitation calculation. PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 16 Commitments and Contingencies Litigation 401(k) Retirement Plan Th e Company maintains a 401(k) retirement plan for the benefi t of eligible employees in the US. All employees are eligible to participate in the plan upon employment. As of January 1, 2008, the Company increased the Company’s match to 100% of each employee’s 401(k) contribution up to 4% of qualifi ed compensation. In April 2009, the Company discontinued the matching of employees’ 401(k) contributions. Th e consolidated fi nancial statements for the years ended December 31, 2009 and 2008 include compensation expense of $0.3 million and $0.9 million, respectively, related to the Company’s 401(k) matching. Due to the discontinuation of 401(K) matching in 2009, no related compensation expense was recognized in 2010. As of January 1, 2011, the Company reinstated a Company match of 50% on employee 401(k) contributions of up to 4% of qualifi ed compensation. Concentrations and Credit Risk Financial instruments that potentially subject the Company to signifi cant concentrations of credit risk include of trade accounts receivable as the Company does not generally require collateral in support of trade receivables. In addition, the majority of cash and cash equivalents are maintained at one major fi nancial institution and balances often exceed insurable amounts. Th e majority of revenue is derived from the oil and natural gas industry. Th is concentration of customers in one industry increases credit and business risk, particularly given the recent volatility of activity levels within the industry. Customers include major integrated oil and natural gas companies, independent oil and natural gas companies, pressure pumping service companies and state-owned oil companies. Th e Company’s top three customers accounted for 18%, 22% and 26% of consolidated revenue for the years ended December 31, 2010, 2009 and 2008, respectively. Certain raw materials used by the Chemicals segment in the manufacture of micro-emulsion products are obtainable from limited sources. Certain mud-motor inventory parts in the Drilling segment and stock parts in the Artifi cial Lift segment are primarily sourced from China. Th e Company is subject to routine litigation and other claims that arise in the normal course of business. Management is not aware of any pending or threatened lawsuits or proceedings which would have a material eff ect on the Company’s fi nancial position, results of operations or liquidity. Common Stock Listing on the New York Stock Exchange Th e Company’s common stock is listed on the New York Stock Exchange (“NYSE”) under the stocker ticker symbol “FTK”. Under the NYSE’s continued listing standards, a company is considered to be below compliance standards if, among other things, the average global market capitalization over a 30 trading-day period and the stockholders’ equity are both less than $50 million. Th e Company received notifi cation of non-compliance during the fourth quarter of 2009. At such time the NYSE required the Company to fi le a plan addressing the compliance breach and the Company proposed remedy. In March 2010, the Company submitted a plan of action to the NYSE that outlined the Company’s plan to achieve compliance with the NYSE continued listing standards within the 18-month cure period ending in June 2011. During implementation and execution of the plan of action, the Company’s common stock continues to be listed and traded on the NYSE, subject to the Company’s compliance with other NYSE continued listing requirements. Th e Company recently returned to compliant levels; however, the NYSE reserves the right to monitor the Company until the end of the compliance plan period. If the Company remains compliant to the end of the plan period, the Company will be reinstated in accordance with continued listing standards. Operating Lease Commitments Th e Company has operating leases for offi ce space, vehicles and equipment. Future minimum lease payments under operating leases at December 31, 2010 are as follows (in thousands): Year Ending December 31, Minimum Lease Payments 2011 2012 2013 2014 2015 Th ereafter TOTAL $ $ 1,508 1,039 357 74 73 1,356 4,407 Rent expense under operating leases totaled approximately $2.0 million, $2.3 million and $1.7 million during the years ended December 31, 2010, 2009 and 2008, respectively. FLOTEK INDUSTRIES, INC. Form 10K 55 PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 17 Segment Information Operating segments are defi ned as components of an enterprise for which separate fi nancial information is available that is regularly evaluated by chief operating decision-makers in deciding how to allocate resources and assess performance. Th e Company is comprised of three reportable segments; Chemicals, Drilling, and Artifi cial Lift: • Th e Chemicals segment consists of two business divisions: 1) Specialty Chemicals and 2) Logistics. Specialty Chemicals designs, develops, manufactures, packages and sells chemicals used by oilfi eld service companies in oil and natural gas well drilling, cementing, stimulation and production activities. Th e Logistics division manages automated handling, loading facilities, and blending capabilities of bulk materials for oilfi eld service companies. • Th e Drilling segment rents, inspects, manufactures and markets down-hole drilling equipment used in energy, mining, water well and industrial drilling activities. • Th e Artifi cial Lift segment manufactures and markets artifi cial lift equipment, including the Petrovalve line of beam pump components, electric submersible pumps and gas separators, valves and services that support coal bed methane production activities. Th e Company evaluates performance based upon several criteria. Th e primary fi nancial measure is business segment income before taxes. Various functions, including certain sales and marketing activities and general and administrative activities, are provided centrally by the corporate offi ce. Costs associated with corporate offi ce functions, other corporate income and expense items as well as estimated income tax provisions (benefi ts), are not allocated to reportable segments. Intersegment revenue is not considered material to the consolidated fi nancial statements. Summarized fi nancial information regarding reportable segments as of and for the years ended December 31, 2010, 2009 and 2008 is shown in the following table (in thousands): 2010 Net revenue from external customers Gross margin Income (loss) from operations Depreciation and amortization Total assets Capital expenditures 2009 Net revenue from external customers Gross margin Income (loss) from operations Depreciation and amortization Total assets Capital expenditures 2008 Net revenue from external customers Gross margin Income (loss) from operations Depreciation and amortization Total assets Capital expenditures Chemicals and Logistics Drilling Products Artifi cial Lift Corporate and Other $ $ $ 66,121 $ 29,249 19,833 1,671 44,102 1,227 49,296 $ 21,667 12,964 1,844 33,053 291 109,356 $ 49,119 37,433 1,782 44,060 2,464 65,782 $ 18,991 (9,738) 11,445 102,949 4,679 50,774 $ 4,781 (32,084) 11,826 119,960 6,189 98,262 $ 36,897 (43,840) 10,121 176,287 19,840 15,079 $ 4,730 3,070 219 9,062 32 12,480 $ 2,936 1,161 292 7,084 42 18,445 $ 4,740 (6,709) 633 16,104 293 - $ - (19,432) 430 28,694 122 - $ - (15,144) 224 18,804 33 - $ - (17,635) 308 (1,492) 1,114 Total 146,982 52,970 (6,267) 13,76 5 184,807 6,060 112,550 29,384 (33,103) 14,186 178,901 6,555 226,063 90,756 (30,751) 12,844 234,959 23,711 One customer and its affi liates accounted for $16.9 million, $18.7 million and $44.6 million of consolidated revenue for the years ended December 31, 2010, 2009 and 2008, respectively. Over 97% of this revenue related to sales by the Chemicals segment for all years. 56 FLOTEK INDUSTRIES, INC. Form 10K PART II NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Revenue by country is determined based upon the location of services provided and products sold. Revenue by geographic location is as follows (in thousands): United States Other countries TOTAL Year ended December 31, 2010 127,285 $ 19,697 146,982 $ 2009 97,737 $ 14,813 112,550 $ $ $ 2008 208,228 17,835 226,063 Long-lived assets held in countries other than the US are not considered material to the consolidated fi nancial statements. NOTE 18 Quarterly Financial Data (Unaudited) (in thousands, except per share data) First Quarter Second Quarter Th ird Quarter Fourth Quarter 2010 Revenue Gross margin Net loss Loss per share: Basic and diluted 2009 Revenue Gross margin Net loss Loss per share: Basic and diluted $ $ 28,370 $ 8,012 (9,513) 31,174 $ 11,351 (6,162) 39,982 $ 16,067 (1,163) 47,456 17,540 (26,627) (0.60) (0.28) (0.09) (0.95) 40,676 $ 12,491 (2,003) 23,503 $ 3,648 (19,817) 23,818 $ 6,403 (23,175) 24,553 6,842 (5,338) (0.10) (1.01) (1.22) (0.35) (1) The sum of the quarterly loss per share applicable to common stockholders (basic and diluted) does not agree to the loss per share for the year due to the timing of common stock issuances. NOTE 19 Subsequent Events Payments of Preferred Stock Dividends and Conversion of Preferred Stock into Shares of Common Stock On January 6, 2011, the Company paid all accumulated and unpaid dividends on the Company’s outstanding shares of Series A cumulative convertible preferred stock. Th e payment, at an annual rate of 15% of the liquidation preference, covered the period from issuance, August 12, 2009, through December 31, 2010. In accordance with the Certifi cate of Designations governing the preferred stock, the dividends were paid in shares of the Company’s common stock. Dividends per share of $208.33 were paid in shares of common stock valued at $4.81, based upon the prior ten business day volume-weighted average price per share. Fractional shares were paid in cash. On February 4, 2011, the Company exercised the right to convert all outstanding shares of cumulative convertible preferred stock into shares of common stock at the prevailing conversion rate of 434.782 shares of common stock for each share of preferred stock. Th e Company issued 4,871,719 shares of common stock for preferred shares converted during 2011, including those converted upon the mandatory conversion. In accordance with the Certifi cate of Designations governing the preferred stock, holders of preferred shares subject to the mandatory conversion were entitled to a total of eight quarters of dividend payments. At the date of the mandatory conversion a dividend per share of $91.67 was paid in shares of common stock valued at $6.63, based upon the prior ten business day volume-weighted average price per share. Fractional shares were paid in cash. Exercise of Stock Warrants From January 1 through March 1, 2011, warrants were exercised to purchase 2,176,000 shares of the Company’s common stock at $1.21 per share. Th e Company received cash proceeds of $2.6 million in connection with the warrants exercised. FLOTEK INDUSTRIES, INC. Form 10K 57 PART II ITEM 9 Changes in and Disagreements With Accountants on Accounting and Financial Disclosure ITEM 9 PART II None. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure ITEM 9A Controls and Procedures Evaluation of Disclosure Controls and Procedures Th e Company’s disclosure controls and procedures are designed to ensure that such information required to be disclosed by the Company in reports fi led or submitted under the Exchange Act as amended, is recorded, processed, summarized and reported within the time periods specifi ed in the SEC’s rules and forms. Th e Company’s disclosure controls and procedures are also designed to ensure that such information is accumulated and communicated to management, including the principal executive and principal fi nancial offi cers, as appropriate to allow timely decisions regarding required disclosures. Th ere are inherent limitations to the eff ectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of controls and procedures. Accordingly, even eff ective disclosure controls and procedures can only provide reasonable assurance that control objectives are attained. Th e Company’s disclosure controls and procedures are designed to provide such reasonable assurance. Th e Company’s management, with the participation of the principal executive and principal fi nancial offi cers, evaluated the eff ectiveness of the design and operation of the Company’s disclosure controls and procedures as of December 31, 2010, as required by Rule 13a-15(e) of the Exchange Act. Based upon that evaluation, the principal executive and principal fi nancial offi cers have concluded that the Company’s disclosure controls and procedures were not eff ective as of December 31, 2010 due to a material weakness in internal control relating to preparation of the Company’s fi nancial statements. Management’s Report on Internal Control over Financial Reporting Th e Company’s management is responsible for establishing and maintaining adequate internal control over fi nancial reporting, as defi ned in Rule 13a-15(f ) of the Exchange Act. Th e Company’s management, including the principal executive and principal fi nancial offi cers, assessed the eff ectiveness of internal control over fi nancial reporting as of December 31, 2010, based on criteria issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) entitled “Internal Control—Integrated Framework.” Upon evaluation, the Company’s management identifi ed control defi ciencies regarding timeliness and eff ective preparation of account reconciliations in connection with the monthly close process. Th e defi ciencies identifi ed constitute a material weakness in internal control as of December 31, 2010. Accordingly, management has concluded that the Company’s internal control over fi nancial reporting was not eff ective in connection with the preparation of the consolidated fi nancial statements as of December 31, 2010. Remediation Plan and Status Th e Company’s management is actively committed to and engaged in the implementation and execution of remediation eff orts to resolve the material weakness; as well as, to proactively manage any other areas of risk that may be identifi ed. In-process remediation eff orts with respect to standardization of the monthly fi nancial close process have not yet been fully completed. Th e Company’s executive management team and Board of Directors are committed to achieving and maintaining a strong control environment, high ethical standards, and fi nancial reporting integrity. Changes in Internal Control Over Financial Reporting During the three months ended December 31, 2010, the Company continued implementation and execution of remediation eff orts to standardize the monthly fi nancial close process in order to enhance the eff ectiveness of the Company’s overall fi nancial control environment. 58 FLOTEK INDUSTRIES, INC. Form 10K ITEM 9B Other Information None. PART II ITEM 9B Other Information FLOTEK INDUSTRIES, INC. Form 10K 59 PART III ITEM 14 Principal Accounting Fees and Services PART III ITEM 10 Directors, Executive Offi cers and Corporate Governance Information under the caption “Directors, Executive Offi cers and Corporate Governance,” will be contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference. ITEM 11 Executive Compensation Information under the caption “Executive Compensation,” will be contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference. ITEM 12 Security Ownership of Certain Benefi cial Owners and Management and Related Stockholder Matters Information under the caption “Security Ownership of Certain Benefi cial Owners and Management and Related Stockholder Matters,” will be contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference. ITEM 13 Certain Relationships and Related Transactions, and Director Independence Information under the caption “Certain Relationships and Related Transactions, and Director Independence,”will be contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference. ITEM 14 Principal Accounting Fees and Services Information under the caption “Principal Accounting Fees and Services,” will be contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference. FLOTEK INDUSTRIES, INC. Form 10K 61 PART IV ITEM 15 Exhibits and Financial Statement Schedules PART IV ITEM 15 Exhibits and Financial Statement Schedules Exhibit index Exhibit Number 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Exhibit Title Amended and Restated Certifi cate of Incorporation (incorporated by reference to Exhibit 3.1 to the Company’s Form 10-Q for the quarter ended September 30, 2007). Certifi cate of Designations for Series A Cumulative Convertible Preferred Stock dated August 11, 2009 (incorporated by reference to Exhibit 3.1 to the Company’s Form 8-K fi led on August 17, 2009). Certifi cate of Amendment to the Amended and Restated Certifi cate of Incorporation (incorporated by reference to Exhibit 3.1 to the Company’s Form 10-Q for the quarter ended September 30, 2009). Bylaws (incorporated by reference to Appendix F to the Company’s Defi nitive Proxy Statement fi led on September 27, 2001). Form of Certifi cate of Common Stock (incorporated by reference to Appendix E to the Company’s Defi nitive Proxy Statement fi led on September 27, 2001). Form of Certifi cate of Series A Cumulative Convertible Preferred Stock (incorporated by reference to Exhibit A to the Certifi cate of Designations for Series A Cumulative Convertible Preferred Stock fi led as Exhibit 3.1 to the Company’s Form 8-K fi led on August 17, 2009). Form of Warrant to Purchase Common Stock of the Company, dated August 31, 2000 (incorporated by reference to Exhibit 4.3 to the Company’s Registration Statement on Form SB-2 (fi le no. 333-129308) fi led on October 28, 2005). Base Indenture, dated February 14, 2008, by and among the Company, the subsidiary guarantors named therein and American Stock Transfer & Trust Company (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K fi led on February 14, 2008). First Supplemental Indenture, dated February 14, 2008, by and among the Company, the subsidiary guarantors named therein and American Stock Transfer & Trust Company (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K fi led on February 14, 2008). Form of Global Security (incorporated by reference to Exhibit A to the First Supplemental Indenture fi led as Exhibit 4.2 to the Company’s Form 8-K fi led on February 14, 2008). Form of Exercisable Warrant, dated August 11, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K fi led on August 17, 2009). Form of Contingent Warrant, dated August 11, 2009 (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K fi led on August 17, 2009). 62 FLOTEK INDUSTRIES, INC. Form 10K PART IV ITEM 15 Exhibits and Financial Statement Schedules Exhibit Title Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, National Association, dated August 31, 2007 (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q for the quarter ended September 30, 2009). Amendment to Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, N.A., dated November 15, 2007 (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-K for the year ended December 31, 2007). Second Amendment to Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, N.A., dated February 4, 2008 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on February 7, 2008). Fourth Amendment to Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, National Association, dated May 12, 2009 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on May 15, 2009). 2003 Long Term Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Registration Statement on Form S-8 fi led on October 27, 2005). 2005 Long Term Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company’s Registration Statement on Form S-8 fi led on October 27, 2005). 2007 Long Term Incentive Plan (incorporated by reference to Exhibit 10.6 to the Company’s Form 10-K for the year ended December 31, 2007). Asset Purchase Agreement, dated April 3, 2006, among Total Energy Technologies, LLC, USA Petrovalve, Inc. and Total Well Solutions, LLC (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-QSB for the quarter ended June 30, 2006). Exclusive License Agreement, dated April 3, 2006, among the Company, USA Petrovalve, Inc. and Total Well Solutions, LLC (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-QSB for the quarter ended June 30, 2006). Asset Purchase Agreement, dated June 6, 2006, among LifTech, LLC, its owners and USA Petrovalve, Inc. (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-QSB for the quarter ended June 30, 2006). Membership Interest Purchase Agreement, dated October 5, 2006, between Turbeco, Inc. and the owner of a 50% interest in CAVO Drilling Motors, Ltd Co. (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-QSB for the quarter ended September 30, 2006). Asset Purchase Agreement, dated November 17, 2006, among Teal Supply Co., dba Triumph Drilling Tools, Inc., Turbeco Inc. and Michael E. Jensen (incorporated by reference to Exhibit 10.21 to the Company’s Form 10-K for the year ended December 31, 2006). Stock Purchase Agreement, dated August 31, 2007, among the Company, SES Holdings, Inc. and the stockholders thereof (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q for the quarter ended September 30, 2007). Assignment of Membership Interest, dated November 15, 2007, between Turbeco, Inc. and the owner of the remaining 50% interest in CAVO Drilling Motors, Ltd Co. (incorporated by reference to Exhibit 10.13 to the Company’s Form 10-K for the year ended December 31, 2007). Asset Purchase Agreement, dated February 4, 2008, by and among Teledrift Acquisition, Inc., the Company, Teledrift, Inc. and the stockholders named therein (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K fi led on February 7, 2008). Share Lending Agreement among the Company, Bear Stearns & Co. Inc. and Bear Stearns International Limited (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on February 13, 2008). Credit Agreement, dated March 31, 2008, among the Company, Wells Fargo Bank, National Association and the Lenders named therein (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-Q for the quarter ended September 30, 2009). Pledge and Security Agreement, dated March 31, 2008, among the Company and the subsidiaries named therein, in favor of Wells Fargo Bank, N.A. (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q for the quarter ended March 31, 2008). Guaranty Agreement, dated March 31, 2008, among the guarantors named therein, Wells Fargo Bank, N.A., the Lenders named therein, the Issuing Lender named therein and the Swap Counterparties named therein (incorporated by reference to Exhibit 10.6 to the Company’s Form 10-Q for the quarter ended March 31, 2008). First Amendment and Temporary Waiver, dated February 25, 2009, among the Company, Wells Fargo Bank, National Association and the Lenders named therein (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on March 3, 2009). Second Amendment to Credit Agreement, dated March 13, 2009, among the Company, Wells Fargo Bank, N.A. and the Lenders named therein (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-Q for the quarter ended September 30, 2009). Th ird Amendment and Waiver to Credit Agreement, dated August 6, 2009, among the Company, Wells Fargo Bank, N.A. and the Lenders named therein (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K fi led on August 12, 2009). Waiver Agreement and Fourth Amendment to Credit Agreement, dated November 16, 2009, among the Company, Wells Fargo Bank, N.A. and the Lenders named therein (incorporated by reference to Exhibit 10.4 to the Company’s Form 10-Q for the quarter ended September 30, 2009). Separation and Release Agreement, dated August 5, 2008, between Lisa Meier and the Company (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on August 6, 2008). Form of Unit Purchase Agreement, dated August 11, 2009 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on August 12, 2009). Retirement Agreement, dated August 11, 2009, between Jerry D. Dumas, Sr. and the Company (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K fi led on August 12, 2009). Exhibit Number 10.1 10.2 10.3 10.4 10.5 10.6 10.7 10.8 10.9 10.10 10.11 10.12 10.13 10.14 10.15 10.16 10.17 10.18 10.19 10.20 10.21 10.22 10.23 10.24 10.25 10.26 FLOTEK INDUSTRIES, INC. Form 10K 63 PART IV ITEM 15 Exhibits and Financial Statement Schedules Exhibit Number 10.27 10.28 10.29 10.30 10.31 10.32 10.33 10.34 10.35 10.36 10.37 10.38 10.39 10.40 10.41 10.42 10.43 10.44 10.45 10.46 12* 21* 23.1* 23.2* 31.1* 31.2* 32.1* 32.2* * Filed herewith. Exhibit Title Employment Agreement, dated August 11, 2009, between the Company and Jesse Neyman (incorporated by reference to Exhibit 10.4 to the Company’s Form 8-K fi led on August 12, 2009). Service Agreement, dated August 11, 2009, among Chisholm Management, Inc., Protechnics II, Inc. and the Company (incorporated by reference to Exhibit 10.5 to the Company’s Form 8-K fi led on August 12, 2009). Employment Agreement, dated September 1, 2009, between the Company and Scott Stanton (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on September 17, 2009). Indenture, dated as of March 31, 2010, among the Company, the subsidiary guarantors named therein and U.S. Bank National Association (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K fi led on April 6, 2010). First Supplemental Indenture, dated as of March 31, 2010, among the Company, the subsidiary guarantors named therein and U.S. Bank National Association (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K fi led on April 6, 2010). Form of 5.25% Convertible Senior Secured Notes due 2028 (incorporated by reference to Exhibit A to the First Supplemental Indenture fi led as Exhibit 4.2 to the Company’s Form 8-K fi led on April 6, 2010). Exchange Agreement, dated as of March 31, 2010, among the Company, the subsidiary guarantors named therein and the investors named therein (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on April 6, 2010). Lien Subordination and Intercreditor Agreement, dated as of March 31, 2010, among the Company, the subsidiaries named therein, Whitebox Advisors LLC and U.S. Bank National Association (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K fi led on April 6, 2010). Junior Lien Pledge and Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named therein in favor of U.S. Bank National Association (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K fi led on April 6, 2010). Junior Lien Patent and Trademark Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named therein in favor of U.S. Bank National Association (incorporated by reference to Exhibit 10.4 to the Company’s Form 8-K fi led on April 6, 2010). Registration Rights Agreement (5.25% Convertible Senior Secured Notes due 2028), dated March 31, 2010, among the Company and the investors named therein (incorporated by reference to Exhibit 10.5 to the Company’s Form 8-K fi led on April 6, 2010). Amended and Restated Credit Agreement, dated as of March 31, 2010, among the Company, Whitebox Advisors LLC and the lenders named therein (incorporated by reference to Exhibit 10.6 to the Company’s Form 8-K fi led on April 6, 2010). Amended and Restated Guaranty Agreement, dated as of March 31, 2010, by the Company and the subsidiary guarantors named therein in favor of Whitebox Advisors LLC (incorporated by reference to Exhibit 10.7 to the Company’s Form 8-K fi led on April 6, 2010). Amended and Restated Pledge and Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named therein in favor of Whitebox Advisors LLC (incorporated by reference to Exhibit 10.8 to the Company’s Form 8-K fi led on April 6, 2010). Amended and Restated Patent and Trademark Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named therein, in favor of the secured parties named therein (incorporated by reference to Exhibit 10.9 to the Company’s Form 8-K fi led on April 6, 2010). Registration Rights Agreement (Amended and Restated Credit Agreement), dated as of March 31, 2010, among the Company and the investors named therein (incorporated by reference to Exhibit 10.10 to the Company’s Form 8-K fi led on April 6, 2010). Amended and Restated Service Agreement, dated as of April 30, 2010, between the Company and Protechnics II, Inc. (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on May 5, 2010). Employment Agreement, dated as of May 10, 2010, between the Company and Steve Reeves (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on May 14, 2010). Employment Agreement, dated as of February 28, 2011, between the Company and Johnna Kokenge (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on March 2, 2011). 2010 Long-Term Incentive Plan (incorporated by reference to Appendix A to the Company’s Defi nitive Proxy Statement fi led on July 13, 2010). Computation of Ratio of Earnings to Fixed Charges and Preferred Stock Dividends. List of Subsidiaries. Consent of Hein & Associates, LLP. Consent of UHY LLP Rule 13a-14(a) Certifi cation of Principal Executive Offi cer. Rule 13a-14(a) Certifi cation of Principal Financial Offi cer. Section 1350 Certifi cation of Principal Executive Offi cer. Section 1350 Certifi cation of Principal Financial Offi cer. 64 FLOTEK INDUSTRIES, INC. Form 10K PART IV ITEM 15 Exhibits and Financial Statement Schedules Signatures Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. FLOTEK INDUSTRIES, INC. By: /s/ JOHN W. CHISHOLM John W. Chisholm President Date: March 16, 2011 Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. Signature s/ JOHN W. CHISHOLM John W. Chisholm /s/ JESSE E. NEYMAN Jesse E. Neyman /s/ JOHNNA KOKENGE Johnna Kokenge /s/ L.V. “BUD” MCGUIRE L.V. “Bud” McGuire /s/ KENNETH T. HERN Kenneth T. Hern /s/ JOHN S. REILAND John S. Reiland /s/ L. MELVIN COOPER L. Melvin Cooper /s/ RICHARD O. WILSON Richard O. Wilson Title President (Principal Executive Offi cer) Executive Vice President, Finance and Strategic Planning (Principal Financial Offi cer) Vice President, Chief Accounting Offi cer (Principal Accounting Offi cer) Director Director Director Director Director Date March 16, 2011 March 16, 2011 March 16, 2011 March 16, 2011 March 16, 2011 March 16, 2011 March 16, 2011 March 16, 2011 FLOTEK INDUSTRIES, INC. Form 10K 65 PART IV EXHIBIT 12 Computation of Ratio of Earnings to Fixed Charges and Preferred Stock Dividends EXHIBIT 12 Computation of Ratio of Earnings to Fixed Charges and Preferred Stock Dividends Unaudited (dollars in thousands) COMPUTATION OF EARNINGS Income (loss) from continuing operations before income taxes and fi xed charges $ Add: Fixed charges Subtract: Minority interest in pretax income of subsidiaries that have not incurred fi xed charges Earnings (loss), as defi ned COMPUTATION OF FIXED CHARGES AND PREFFERED STOCK DIVIDENDS: Interest expense (no capitalized interest) Estimate of interest within rental expense (1) Fixed charges, as defi ned Dividends on preferred stock and accretion of discount (2) Combined fi xed charges, preferred stock dividends and accretion of discount $ $ $ Year ended December 31, 2006 2007 2008 2009 2010 17,933 $ 27,141 $ (44,741) $ (48,317) $ (49,010) 1,121 3,738 14,377 16,164 20,073 - 19,054 $ 916 29,963 $ - (30,364) $ - (32,153) $ - (28,937) 1,005 $ 116 1,121 - 3,501 237 3,738 - $ 13,894 $ 483 14,377 15,524 $ 640 16,164 - 2,231 19,399 674 20,073 6,543 1,121 $ 3,738 $ 14,377 $ 18,395 $ 26,616 Ratio of earnings to fi xed charges 17.00 8.02 N/A N/A N/A Defi ciency of earnings to cover fi xed charges Ratio of earnings to fi xed charges and preferred stock dividends Defi ciency of earnings to cover combined fi xed charges and preferred stock dividends (1) One third of rental expense is deemed to be representative of interest. (2) Amount has not been grossed up to a pre-tax amount due to a negative effective tax rate. 17.00 N/A N/A N/A $ (44,741) $ (48,317) $ (49,010) 8.02 N/A N/A N/A N/A $ (44,741) $ (50,548) $ (55,553) 66 FLOTEK INDUSTRIES, INC. Form 10K PART IV EXHIBIT 23.2 Consent of Independent Registered Public Accounting Firm EXHIBIT 21 List of Subsidiaries CESI Chemical, Inc. (Oklahoma Corporation) Material Translogistics, Inc. (Texas Corporation) Padko International Incorporated (Oklahoma Corporation) Petrovalve International, Inc. (Alberta Corporation) Petrovalve, Inc. (Delaware Corporation) USA Petrovalve, Inc. (Texas Corporation) Turbeco, Inc. (Texas Corporation) Flotek Paymaster, Inc. (Texas Corporation) Sooner Energy Services, LLC (Oklahoma Limited Liability Company) Teledrift Company (Delaware Corporation) CESI Manufacturing, LLC (Oklahoma Limited Liability Company) Flotek Industries FZE (Jebel Ali Free Zone Establishment) Flotek International, Inc. (Delaware Corporation) Flotek Ecuador Investments, LLC (Texas Limited Liability Company) Flotek Ecuador Management, LLC (Texas Limited Liability Company) Flotek Chemical Ecuador Cia. Ltda. (Ecuador Limited Liability Company) EXHIBIT 23.1 Consent of Independent Registered Public Accounting Firm We hereby consent to the incorporation by reference in the Registration Statements fi led on Form S-8 (No. 333-129268, No. 333-157276 and No. 333-172596) and on Form S-3 (No. 333-161552, No. 333-166442 and No. 333-166443) of Flotek Industries, Inc. and Subsidiaries (the “Company”) of our report dated March 16, 2011, relating to the consolidated fi nancial statements of Flotek Industries, Inc. and Subsidiaries as of December 31, 2010, and for the year then ended, which is included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010, as fi led with the Securities and Exchange Commission on March 16, 2011. We also consent to the reference to our fi rm under the heading “Experts” in such Registration Statements. /s/ Hein & Associates, LLP Houston, Texas March 16, 2011 EXHIBIT 23.2 Consent of Independent Registered Public Accounting Firm We hereby consent to the incorporation by reference in the Registration Statements fi led on Form S-8 (No. 333-129268, No. 333-157276 and No. 333-172596) and on Form S-3 (No. 333-161552, No. 333-166442 and No. 333-166443) of Flotek Industries, Inc. and Subsidiaries (the “Company”) of our report dated May 21, 2010, except for the eff ect in 2009 and 2008 of the change in the method of accounting for a share lending arrangement, described in Note 2, which is as of March 16, 2011, relating to the consolidated fi nancial statements of Flotek Industries, Inc. and Subsidiaries as of December 31, 2009, and for each of the years in the two-year period ended December 31, 2009, which is included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010, as fi led with the Securities and Exchange Commission on March 16, 2011. We also consent to the reference to our fi rm under the heading “Experts” in such Registration Statements. /s/ UHY LLP Houston, Texas March 16, 2011 FLOTEK INDUSTRIES, INC. Form 10K 67 PART IV EXHIBIT 31.1 Certifi cation EXHIBIT 31.1 Certifi cation I, John W. Chisholm, certify that: 1. I have reviewed this Annual Report on Form 10-K of Flotek Industries, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the fi nancial statements, and other fi nancial information included in this report, fairly present in all material respects the fi nancial condition, results of operations and cash fl ows of the registrant as of, and for, the periods presented in this report; 4. Th e registrant’s other certifying offi cer and I are responsible for establishing and maintaining disclosure controls and procedures (as defi ned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over fi nancial reporting (as defi ned in Exchange Act Rules 13a-15(f ) and 15d-15(f )) for the registrant and have: (a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared; (b) Designed such internal control over fi nancial reporting, or caused such internal control over fi nancial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of fi nancial reporting and the preparation of fi nancial statements for external purposes in accordance with generally accepted accounting principles; EXHIBIT 31.2 Certifi cation I, Jesse E. Neyman, certify that: 1. I have reviewed this Annual Report on Form 10-K of Flotek Industries, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the fi nancial statements, and other fi nancial information included in this report, fairly present in all material respects the fi nancial condition, results of operations and cash fl ows of the registrant as of, and for, the periods presented in this report; 4. Th e registrant’s other certifying offi cer and I are responsible for establishing and maintaining disclosure controls and procedures (as defi ned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over fi nancial reporting (as defi ned in Exchange Act Rules 13a-15(f ) and 15d-15(f )) for the registrant and have: (a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 68 FLOTEK INDUSTRIES, INC. Form 10K (c) Evaluated the eff ectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the eff ectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and (d) Disclosed in this report any change in the registrant’s internal control over fi nancial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fi scal quarter in the case of an annual report) that has materially aff ected, or is reasonably likely to materially aff ect, the registrant’s internal control over fi nancial reporting; and 5. Th e registrant’s other certifying offi cer and I have disclosed, based on our most recent evaluation of internal control over fi nancial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): (a) All signifi cant defi ciencies and material weaknesses in the design or operation of internal control over fi nancial reporting which are reasonably likely to adversely aff ect the registrant’s ability to record, process, summarize and report fi nancial information; and (b) Any fraud, whether or not material, that involves management or other employees who have a signifi cant role in the registrant’s internal control over fi nancial reporting. /s/ JOHN W. CHISHOLM John W. Chisholm President March 16, 2011 our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared; (b) Designed such internal control over fi nancial reporting, or caused such internal control over fi nancial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of fi nancial reporting and the preparation of fi nancial statements for external purposes in accordance with generally accepted accounting principles; (c) Evaluated the eff ectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the eff ectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and (d) Disclosed in this report any change in the registrant’s internal control over fi nancial reporting that occurred during the registrant’s most recent fi scal quarter (the registrant’s fourth fi scal quarter in the case of an annual report) that has materially aff ected, or is reasonably likely to materially aff ect, the registrant’s internal control over fi nancial reporting; and PART IV EXHIBIT 32.2 Certifi cation Pursuant to18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 5. Th e registrant’s other certifying offi cer and I have disclosed, based on our most recent evaluation of internal control over fi nancial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): (a) All signifi cant defi ciencies and material weaknesses in the design or operation of internal control over fi nancial reporting which are reasonably likely to adversely aff ect the registrant’s ability to record, process, summarize and report fi nancial information; and (b) Any fraud, whether or not material, that involves management or other employees who have a signifi cant role in the registrant’s internal control over fi nancial reporting. /s/ JESSE E. NEYMAN Jesse E. Neyman Executive Vice President, Finance and Strategic Planning March 16, 2011 EXHIBIT 32.1 Certifi cation Pursuant to18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 In connection with the Annual Report of Flotek Industries, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2010, as fi led with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned hereby certifi es, pursuant to 18 U.S.C. §1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: (1) Th e Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and (2) Th e information contained in the Report fairly presents, in all material respects, the fi nancial condition and result of operations of the Company. /s/ JOHN W. CHISHOLM John W. Chisholm President March 16, 2011 EXHIBIT 32.2 Certifi cation Pursuant to18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 In connection with the Annual Report of Flotek Industries, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2010, as fi led with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned hereby certifi es, pursuant to 18 U.S.C. §1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: (1) Th e Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and (2) Th e information contained in the Report fairly presents, in all material respects, the fi nancial condition and result of operations of the Company. /s/ JESSE E. NEYMAN Jesse E. Neyman Executive Vice President, Finance and Strategic Planning March 16, 2011 FLOTEK INDUSTRIES, INC. Form 10K 69
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