Quarterlytics / Energy / Oil & Gas Equipment & Services / Flotek Industries, Inc. / FY2010 Annual Report

Flotek Industries, Inc.
Annual Report 2010

FTK · NYSE Energy
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Ticker FTK
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Sector Energy
Industry Oil & Gas Equipment & Services
Employees 142
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FY2010 Annual Report · Flotek Industries, Inc.
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FELLOW FLOTEK SHAREHOLDERS: 

Lead. Support. Accelerate.  

Those three simple yet powerful words define the “new” Flotek. 

While  an  annual  report  is  intended  to  be  reflective,  your  company has  little  time  to  reflect  as  our plate  is  full  of 
opportunities  to  continue  to  transform  Flotek  into  a  global  leader  in  specialty  oilfield  technologies.  From  our 
environmentally  friendly  specialty  chemicals 
to  our  best-in-class  Teledrift  “measurement-while-drilling” 
technologies and from West Texas to the countryside of Turkey, Flotek is accelerating the transformation of your 
company as it leads the innovation of products and services to find and produce new sources of oil and natural gas 
around the globe.  

While we are excited about the future, a quick review of the journey will put your company’s 2010 achievements in 
perspective: 

• Flotek  finished  2010  with  over  $19  million  of  cash 
in  the  bank.  That  compares  to  just  $600,000  in 
September of 2009.  

• Flotek revenues for 2010 were $147 million, a 31% 
increase  compared  to  2009.  Revenues  increased  in 
each calendar quarter and the trend continued in the 
first quarter of 2011. 

• Your  company,  with the  assistance  of  our  financial 
advisors  from  Enerecap  Partners,  restructured  its 
senior  credit 
flexibility 
facility,  providing 
necessary to focus on the reenergizing our business, 
improving  operations  and  stabilizing  our  balance 
sheet. 

the 

• Flotek enhanced its financial management team with 
the  addition  of 
Johnna  Kokenge  as  Chief 
Accounting Officer. Under Johnna’s guidance, your 
company improved the timeliness and transparency 
of  both  internal  and  external  financial  analysis, 
including  on-time  and  accurate  financial  reports 
with  the  Securities  and  Exchange  Commission.  In 
for 
transferred 
addition,  Flotek 
independent auditing services to Hein & Associates, 
a  boutique  Certified  Public  Accounting  Firm  with 

responsibility 

deep experience in the energy sector. Our new association 
with Hein re-created a culture of trust and mutual respect 
with  our  professional  auditors  and  resulted  in  a  much 
more efficient and cost-effective audit process.  

• Your  company  refocused  its  marketing  efforts  to  assure 
we were reaching the right people and the right customers 
creating  a  more  robust  sales  effort.  In  addition,  Flotek 
empowered  its  front  line  team  members  with  more 
information,  more  responsibility  along  with  a  new  set  of 
clear  performance  standards.  The result  was  a  significant 
increase in total revenue as well as revenue per person, a 
key metric of corporate efficiency.  

• Flotek  began  to  rebuild  relationships  with  a  number  of 
current  and  former  stakeholders  as  well  as  many  new 
shareholders. Our mission has been to regain the trust of 
each  and  every  Flotek  stakeholder.  Shareholders,  note 
holders  and  other  stakeholders  deserve  an  unambiguous, 
consistent  and  transparent  message  about  the  current 
status of Flotek.  

• Flotek  –  a  direct  result  of  the  dedication,  effort  and 
enthusiasm of each member of our team – was the sixth 
best  performing  equity  listed  on  the  New  York  Stock 
Exchange.  

Each member of the Flotek team had plenty to be proud in 2010. However, our journey has just begun and the 
finish  line  is  still  in  the  distance.  Flotek  was  not  profitable  in  2010,  and  that  is  simply  not  acceptable.  We  will 
redouble  our  efforts,  work  diligently  on  creating  more  efficient  processes  and  be  acutely  focused  on  profitable 
growth. We will strive in 2011 to create profits for our shareholders and continue to position Flotek for both long-
term and lasting growth.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operationally, Flotek can be proud of a number of milestones accomplished in 2010: 

• Flotek’s  chemical  technologies  continue  to  lead  the 
industry  in  “environmental  friendliness”  as  our  top-
notch  research  chemists  are  constantly  striving  to  not 
only improve the efficacy of our chemical compounds 
but also find new applications and create products with 
environmental  sensitivities  in  mind.  Environmental 
stewardship is nothing new to Flotek as your company 
filed its first patent for the microemulsion technologies 
in  2003,  long  before  the  oilfield  chemical  debate 
surfaced.  

• Your  company’s  chemical  technologies  traveled  long 
distances  in  2010  as  Flotek  chemistries  were  used  on 
the  initial  unconventional  gas  completions  in  Poland, 
Turkey  and  in  France’s  Paris  Basin.  We  are  excited 
about  the  growing  international  dimensions  of  our 
business.  In  addition  to  new  markets  abroad,  we 
continued  to  gain  traction  in  key  markets  like  the 
Marcellus  Shale,  potentially  the  most  prolific  natural 
gas  basin  ever  delineated  in  North  America.  In 
addition,  our  Complex  Nanofluid  chemistries  are 
gaining  traction  in  liquids  plays  such  as  the  Niobrara 
and Eagle Ford.   

• Flotek’s drilling products technologies continue to gain 
market  share.  In  2010,  Flotek  touched  nearly  25%  of 
all  drilling  rigs  in  the  United  States  with  at  least  one 

product  or  service.  Our  goal  in  2011  is  to  not  only 
increase  that  reach  but  also  increase  the  technology 
density of Flotek’s work on our customers’ rigs.  

• Teledrift,  Flotek’s  best-in-class  measurement-while-
drilling  technology,  continues  to  gain  share  across the 
U.S.  with  new  sales  records  set  in  the  Permian  Basin. 
In  addition,  we  completed  our  initial  work  for  Saudi 
Aramco  and,  like  our  chemical  technologies,  look 
forward  to  new  international  opportunities  in  the 
coming  year.  Our  recently  announced  venture  with 
Dubai-based  Basin  Supply  Corp.,  a  leading  oilfield 
supply chain management firm, should open additional 
international doors for both our Teledrift and chemical 
technologies in 2011 and beyond.  

lift 

• Your  company’s  artificial 
technologies  also 
provided solid growth opportunities. Through superior 
customer  service  and  our  ability  to  be  responsive  to 
customer  needs,  Flotek  inked  one  of  the  largest 
artificial lift agreements in the history of the company. 
One  of  the  largest  coal  bed  methane  players  in  the 
Powder River Basin agreed to move its lift business to 
Flotek  under  a  two-year  agreement.  As  a  result, 
revenues from that customer grew from just $42,000 in 
the  second  quarter  of  2010  to  over  $1  million  in  the 
third quarter. 

While the Flotek team is pleased with these accomplishments, our success only increases the desire for more. We 
cannot  afford  to  be  satisfied  with  where  we  have  been  but,  rather,  Flotek  must  create  a  compelling  vision  for  a 
successful future.  

As leaders, we understand success will also lead to higher expectations and more challenging benchmarks by which 
Flotek  will  be  measured.  As  a  result,  we  must  work  smarter,  provide  compelling  leadership  that  challenges  and 
energizes  the  Flotek  team  to  reach  higher,  and  continue  to  find  ways  to  create  a  more  dynamic  and  efficient 
company.  

While we can’t promise perfection, we can strive for it. We also pledge to you, our shareholders, that everything we 
do at Flotek will be based on our belief that it is in the best interest of our stakeholders. First and foremost, we will 
work tirelessly to add value and continue to earn your trust. In short, we will lead, support and accelerate.  

Thank you for your continued interest in and support 
of Flotek.  

With Appreciation,  

pp

John W Chisholm
John W. Chisholm
Chairman of the Board and President 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10K
 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2010
OR

 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

FOR THE TRANSITION PERIOD FROM ______________ TO ______________

Commission fi le number 1-13270

FLOTEK INDUSTRIES, INC.

(Exact name of registrant as specifi ed in its charter)

DELAWARE
(State or other jurisdiction of incorporation or organization)
2930 W. Sam Houston Parkway N. #300
Houston, TX
(Address of principal executive offi  ces)

900023731
(I.R.S. Employer Identifi cation No.)

77043

(Zip Code)

(713) 849-9911
(Registrant’s telephone number, including area code)

SECURITIES REGISTERED PURSUANT TO SECTION 12B OF THE ACT:

Title of each class
Common Stock, $0.0001 par value 
5.25% Convertible Senior Notes 
Due 2028 and guarantees

Name of each exchange on which registered
New York Stock Exchange, Inc.
New York Stock Exchange, Inc.

SECURITIES REGISTERED PURSUANT TO SECTION 12G OF THE ACT:
NONE

NO

YES

Indicate by check mark if
 • the registrant is a well-known seasoned issuer, as defi ned in Rule 405 of the Securities Act.
 •  if the registrant is not required to fi le reports pursuant to Section 13 or Section 15(d) of the Act.
 •  whether the registrant (1) has fi led all reports required to be fi led by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was 
required to fi le such reports), and (2) has been subject to such fi ling requirements for the past 90 days.
 •  whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T 
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such fi les).
 •  if disclosure of delinquent fi lers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is 
not contained herein, and will not be contained, to the best of registrant’s knowledge, in defi nitive proxy 
or information statements incorporated by reference in Part III of this Form 10-K or any amendment to 
this Form 10-K.
 •  whether the registrant is a large accelerated fi ler, an accelerated fi ler, a non-accelerated fi ler, or a smaller reporting company. See the defi nitions 
of “large accelerated fi ler,” “accelerated fi ler” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated fi ler 

Accelerated fi ler 

Non-accelerated fi ler
(Do not check if a smaller 
reporting company) 

Smaller reporting company 

 • whether the registrant is a shell company (as defi ned in Rule 12b-2 of the Exchange Act).

Th  e aggregate market value of voting common stock held by non-affi  liates of the registrant as of June 30, 2010 (based on the closing 
market price on the New York Stock Exchange Composite Tape on June 30, 2010) was $35,619,237.
At March 7, 2011, there were 43,034,446 outstanding shares of the registrant’s common stock, $0.0001 par value.

Th  e information required in Part III of the Annual Report on Form 10-K is incorporated by reference to the registrant’s defi nitive proxy 
statement to be fi led pursuant to Regulation 14A for the registrant’s 2011 Annual Meeting of Stockholders.

DOCUMENTS INCORPORATED BY REFERENCE

Table of contents

PART I 

1

ITEM 1 
Business ......................................................................................................................................................................................................................................................................................................................................1
ITEM 1A  Risk Factors ........................................................................................................................................................................................................................................................................................................................5
ITEM 1B  Unresolved Staff  Comments ........................................................................................................................................................................................................................................................14
Properties ...........................................................................................................................................................................................................................................................................................................................14
ITEM 2 
Legal Proceedings ..............................................................................................................................................................................................................................................................................................15
ITEM 3 
(Removed and Reserved) ....................................................................................................................................................................................................................................................................15
ITEM 4 

PART II 

16

ITEM 5  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 

of Equity Securities .................................................................................................................................................................................................................................................................................16
ITEM 6 
Selected Financial Data .........................................................................................................................................................................................................................................................................18
ITEM 7  Management’s Discussion and Analysis of Financial Condition and Results of Operations ......................19
ITEM 7A  Quantitative and Qualitative Disclosures About Market Risk ...............................................................................................................................32
Financial Statements and Supplementary Data ....................................................................................................................................................................................32
ITEM 8 
ITEM 9 
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.................58
ITEM 9A  Controls and Procedures .....................................................................................................................................................................................................................................................................58
ITEM 9B  Other Information ..........................................................................................................................................................................................................................................................................................59

PART III 

61

ITEM 10  Directors, Executive Offi  cers and Corporate Governance ...............................................................................................................................................61
ITEM 11  Executive Compensation ....................................................................................................................................................................................................................................................................61
ITEM 12 

Security Ownership of Certain Benefi cial Owners and Management and Related Stockholder 

Matters .............................................................................................................................................................................................................................................................................................................................61
ITEM 13  Certain Relationships and Related Transactions, and Director Independence .......................................................................61
ITEM 14  Principal Accounting Fees and Services ................................................................................................................................................................................................................61

PART IV 

62

ITEM 15  Exhibits and Financial Statement Schedules ...............................................................................................................................................................................................62

SIGNATURES ........................................................................................................................................................................................................................................................................................................................................................65

Forward-Looking Statements

Th  is Annual Report on Form 10-K (the “Annual Report”), and in particular, Item 7- “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” contains “forward-looking statements” within the meaning of the safe harbor provisions, 15 U.S.C. 
§ 78u-5, of the Private Securities Litigation Reform Act of 1995 (the “Reform Act”). Forward-looking statements are not historical facts 
but instead represent the Company’s current assumptions and beliefs regarding future events, many of which, by their nature, are inherently 
uncertain and outside of the Company’s control. Th  e forward-looking statements contained in this Annual Report are based upon information 
available as of the date of this Annual Report. Th  e forward-looking statements relate to future industry trends and economic conditions, 
forecast performance or results of current and future initiatives and the outcome of contingencies and other uncertainties that may have a 
signifi cant impact on the Company’s business, future operating results and liquidity. Th  ese forward-looking statements generally are identifi ed 
by words such as “anticipate,” “believe,” “estimate,” “continue,” “intend,” “expect,” “plan,” “forecast,” “project” and similar expressions, or 
future-tense or conditional constructions such as “will,” “may,” “should,” “could,” etc. Th  e Company cautions that these statements are merely 
predictions and not to be considered as guarantees of future performance. Forward-looking statements are based upon current expectations 
and assumptions that are subject to risks and uncertainties that can cause actual results to diff er materially from those projected, anticipated 
or implied. A detailed discussion of potential risks and uncertainties that could cause actual results and events to diff er materially from 
forward-looking statements is included in Part I, Item 1A- “Risk Factors” in this Annual Report and periodically in future reports fi led with 
the Securities and Exchange Commission (the “SEC”).

Th  e Company has no obligation to publicly update or revise any forward-looking statements, whether as a result of new information or 
future events, except as required by law.

PART I  
ITEM 1 Business

PART I

ITEM 1  Business

General

Flotek Industries, Inc. (“Flotek” or the “Company”) is a diversifi ed 
global supplier of drilling and production related products and 
services. Th  e Company’s strategic focus, and that of all wholly owned 
subsidiaries (collectively referred to as the “Company”), includes 
oilfi eld specialty chemicals and logistics, down-hole drilling tools and 
down-hole production tools used in the energy and mining industries. 
In December 2007, the Company’s common stock began trading on 
the New York Stock Exchange (the “NYSE”) under the stock ticker 
symbol “FTK.” Annual reports on Form 10-K, quarterly reports on 
Form 10-Q, current reports on Form 8-K, and amendments to those 

reports fi led or furnished pursuant to Section 13(a) or 15(d) of the 
Securities Exchange Act of 1934, (“the Exchange Act”) are posted to 
the Company’s website, www.fl otekind.com as soon as practicable 
subsequent to electronically fi ling or furnishing to the SEC. Information 
contained on the Company’s website is not to be considered as part of 
any regulatory fi ling. As used herein, “Flotek,” the “Company,” “we,” 
“our” and “us” refers to Flotek Industries, Inc. and/or the Company’s 
wholly owned subsidiaries. Th  e use of these terms is not intended to 
connote any particular corporate status or relationship.

Historical Developments

Th  e Company incorporated in the Province of British Columbia 
on May 17, 1985. On October 23, 2001, the Company moved the 
corporate domicile to the state of Delaware and culminated a reverse 
stock split of 120 to 1. Eff ective October 31, 2001, the Company 

completed a reverse merger with CESI Chemical, Inc. (“CESI”). Since 
that date, the Company has grown through a series of acquisitions 
and organic growth.

Description of Operations

Th  e Company has three strategic business segments: Chemicals and 
Logistics (“Chemicals”), Drilling Products (“Drilling”) and Artifi cial 
Lift. Each segment off ers competitive products and services derived 
from patented technological advances that are reactive to industry 
demands in both domestic and international markets.

Financial information regarding operational segments and geographic 
concentration is provided within this Annual Report. See Part II, 
Item 8-“Financial Statements and Supplementary Data.” and Note 17- 
Segment Information in the Notes to Consolidated Financial Statements 
for additional information.

Chemicals and Logistics

Th  e Chemicals business provides oil and natural gas fi eld specialty 
chemicals for use in drilling, cementing, stimulation and production 
activities designed to maximize recovery within both new and mature 
fi elds. Th  e Company’s specialty chemicals possess enhanced performance 
characteristics and are manufactured to withstand a broad range of 
down-hole pressures, temperatures and other well-specifi c conditions 

and compliant with customer specifi cations. Th  e Company has two 
operational laboratories: 1) a technical services laboratory and 2) a research 
and development laboratory. Each focuses on design improvements, 
development and viability testing of new chemical formulations; as well 
as continued enhancement of existing products. CESI branded micro-
emulsions are patented both domestically and internationally and are 
proven strategically cost eff ective alternatives within both oil and natural 
gas markets. Th  e Company’s micro-emulsions are environmentally 
friendly stable mixtures of oil, water and surface active agents that form 
complex nano-fl uids which organize molecules into nanostructures. 
Th  e combined advantage of solvents, surface active agent(s) and drilling 
structures result in increased well treatment results as compared to 
the independent use of solvents and surface active agent(s). CESI’s 
micro-emulsions are composed of renewable, plant derived, cleaning 
ingredients and oils that are certifi ed as biodegradable. Certain micro-
emulsions have been approved for use in the North Sea which has some 
of the most stringent oil fi eld environmental standards in the world. 
Th  e Company’s micro-emulsions have benefi ted both operational and 
fi nancial results in low permeability sand and shale reservoirs.

FLOTEK INDUSTRIES, INC.  Form  10K 1

PART I  
ITEM 1 Business

Th  e logistics business designs, operates and manages automated bulk 
material handling and loading facilities. Th  e bulk facilities handle 
oilfi eld products, including sand and other materials for well-fracturing 
operations, dry cement and additives for oil and natural gas well 
cementing, and supply materials used in oilfi eld operations.

Drilling Products

Th  e Company is a leading provider of down-hole drilling tools for 
use in oilfi eld, mining, water-well and industrial drilling activities. 
Further, the Company manufactures, sells, rents and inspects specialized 
equipment used in drilling, completion, production and workover 
activities. Th  rough internal growth initiatives, operational best practices 
and acquisitions, the Company has realized increased rental tool activity 
and broadened its geographic scope of operations. Established tool 
rental operations are strategically located throughout the United States 
(the “US”) and in an increasing number of international markets. 
Rental tools include stabilizers, drill collars, reamers, wipers, jars, 
shock subs, wireless survey, measurement while drilling (“MWD”) 
tools and mud-motors. Equipment sold primarily includes mining 
equipment, centralizers and drill bits. Th  e Company remains focused 
on product marketing in the Southeast, Northeast, Mid-Continent 
and Rocky Mountain regions of the US, as well as on international 
sales expansion using third party agents and employees.

Seasonality

Artifi cial Lift

Th  e Company provides pumping system components, electric submersible 
pumps (“ESP’s”), gas separators, production valves and complementary 
services. Artifi cial Lift products satisfy the requirements of coal bed 
methane and traditional oil and natural gas production and assist 
natural gas, oil and other fl uids movement from the producing horizon 
to the surface. Artifi cial Lift products employ proprietary technologies 
instrumental to improved well performance. Patented Petrovalve products 
optimize pumping effi  ciency in horizontal completions as well as heavy 
oil wells and wells with high liquid to gas ratios. Petrovalve products 
placed horizontally increase fl ow per stroke, and eliminate gas locking 
of traditional ball and seat valves that require more maintenance. Th  e 
patented gas separation technology is particularly eff ective in coal bed 
methane production, effi  ciently separating gas and water down-hole 
as well as ensuring solution gas is not lost in water production. Gas 
separated down-hole, contributes to a reduction in the environmental 
impact of escaped gas at the surface. Th  e majority of Artifi cial Lift 
products are manufactured in China, assembled domestically and 
distributed globally.

Overall, operations are not aff ected by seasonality. While certain 
working capital components build and recede throughout the year in 
conjunction with established selling cycles that can impact operations 
and fi nancial position, the Company does not consider operations to 
be highly seasonal. Th  e performance, of certain services within each 
of the Company’s segments however, is susceptible to both weather 
and naturally occurring phenomena, including:
 • severity and duration of winter temperatures in North America that 

impact natural gas storage levels and drilling activity;
 • timing and duration of Canadian spring thaw and resulting road 
restrictions that impacts activity levels; and
 • timing and impact of hurricanes upon both coastal and off shore 
operations.

Artifi cial Lift results of operations are historically weakest in the second 
quarter of the calendar year due to Federal land drilling restrictions 
during identifi ed breeding seasons of protected bird species.

Product Demand and Marketing

Demand for the Company’s products and services is reactive to the 
level of natural gas storage and production, oil and natural gas well 
drilling, and corresponding work-over activity, both domestically and 
internationally. Products are marketed directly to customers through 
contractual agency agreements and employees. Established customer 

relationships provide repeat sales opportunities within all segments. 
Marketing is currently concentrated within the US. Internationally 
the Company primarily operates using  third party agents in Canada, 
Mexico, Central America, South America, the Middle East, and Asia.

Customers

Th  e Company’s customer base includes major integrated oil and 
natural gas companies, independent oil and natural gas companies, 
pressure pumping service companies and state-owned oil companies. 
One customer and its affiliates accounted for 12%, 17% and 
20% of the Company’s consolidated revenue for the years ended 

December 31, 2010, 2009 and 2008, respectively. Th  e Company’s 
top three customers together accounted for 18%, 22% and 26% of 
consolidated revenue for the years ended December 31, 2010, 2009 
and 2008, respectively.

2

FLOTEK INDUSTRIES, INC.  Form  10K

PART I  
ITEM 1 Business

Research and Development

Th  e Company is engaged in research and development activities 
focused on the improvement of existing products and services, 
the design of specialized “customer need” products and the 
development of new products, processes and services. For the years 
ended December 31, 2010, 2009 and 2008 the Company incurred 

$1.4 million, $2.1 million and $1.9 million in research and development 
expenses, respectively. In 2010, research and development expenditures 
approximated 1% of consolidated revenue. Th  e Company intends to 
maintain research and development investment at levels consistent 
with 2010 expenditures.

Backlog

Due to the nature of the Company’s contractual customer relationships and operational management, the Company has historically not had 
signifi cant backlog order activity.

Intellectual Property

Th  e Company’s policy is to ensure patent protection, both within 
and outside of the US, for all products and methods deemed to have 
commercial signifi cance and qualify for patent protection. Th  e decision 
to pursue patent protection is dependent upon whether patent protection 
can be obtained, cost-eff ectiveness and alignment with commercial 
interests. Th  e Company believes patents and trademarks, combined 

with trade secrets, proprietary designs, manufacturing and operational 
expertise, are appropriate to protect intellectual property and ensure 
continued strategic business operations. Th  e Company currently has 
patents pending on production valve design, casing centralizer design, 
ProSeries tool design and trade secrets. Existing patents expire at various 
dates during 2022 and 2023.

Competition

Th  e ability to compete in the oilfi eld services industry is dependent 
upon the Company’s ability to diff erentiate products and services, 
provide superior quality and service, and maintain a competitive 
cost structure. Activity levels in all segments are impacted by current 
and expected commodity prices, vertical and horizontal drilling rig 
count, other oil and natural gas drilling activity, production levels 
and customer drilling and production designated capital spending. 
Domestic and international regions in which Flotek operates are highly 
competitive. Th  e competitive environment has recently intensifi ed 
due to mergers among oil and gas companies and the reduction in the 
number of available customers. Th  e 2009 global economic downturn 
and corresponding commodity price fl uctuations caused the market 

for the Company’s services, and that of competitors to decline. Certain 
competing oil and natural gas service companies are larger than Flotek 
and have access to more resources. Th  ese competitors could be better 
situated to withstand industry downturns, compete on the basis of 
price and acquire and develop new equipment and technologies; all of 
which, could aff ect the Company’s revenue and profi tability. Oil and 
natural gas service companies also compete for customers and strategic 
business opportunities. Th  us, competition could have a detrimental 
impact upon the Company’s business. Th  e Company expects that 
competition for contracts and margins will continue to be intense in 
the foreseeable future.

Raw Materials

Materials and components used in the Company’s servicing and 
manufacturing operations, as well as those purchased for sale are generally 
available on the open market from multiple sources. Collection and 
transportation of raw materials to Company facilities however could be 
adversely aff ected by extreme weather conditions. Additionally, certain 
raw materials used by the Chemicals segments are available from limited 
sources. Disruptions to suppliers could materially impact sales. Th  e 
prices paid for raw materials are contingent on energy, steel and other 
commodity price fl uctuations; tariff s, duties on imported materials, 
foreign currency exchange rates, business cycle position and global 
demand. During 2010, the price of many raw materials increased and 
additional increases are anticipated in 2011. Higher prices combined 

with lower availability of chemicals, steel and other raw materials could 
adversely impact future sales and contract fulfi llments.

Th  e Drilling and Artifi cial Lift segments purchase raw materials and 
steel on the open market from numerous suppliers. When able, the 
Company uses multiple suppliers, both domestically and internationally, 
for all raw materials purchases.

Th  e Drilling segment maintains a three to six month supply of mud-
motor inventory parts sourced from China as well as an equivalent 
amount of parts necessary to meet forecast demand within Artifi cial Lift 
operations. Th  e Company’s inventory position approximates the lead 
time required to secure parts to avoid disruption of service to customers.

FLOTEK INDUSTRIES, INC.  Form  10K 3

PART I  
ITEM 1 Business

Government Regulations

Th  e Company is subject to federal, state and local environmental, 
occupational safety and health laws and regulations within the US and 
other countries in which the Company does business. Th  e Company 
strives to ensure full compliance with all regulatory requirements and 
is unaware of any material instances of noncompliance. In the US, 
compliance laws and regulations include, among others:
 • the Comprehensive Environmental Response, Compensation and 
Liability Act;
 • the Resource Conservation and Recovery Act;
 • the Clean Air Act;
 • the Federal Water Pollution Control Act; and
 • the Toxic Substances Control Act.

Employees

In addition to US federal laws and regulations, the Company does 
business in other countries with extensive environmental, legal, and 
regulatory requirements by which the Company must abide. Th  e 
Company evaluates the environmental impact of all Company actions 
and attempts to quantify the price of contaminated property in order 
to identify and avoid liability, as well as maintain compliance with 
regulatory requirements. Several of Chemicals products are considered 
hazardous or fl ammable. In the event of a leak or spill in association 
with Company operations, the Company is exposed to risk of material 
cost, net of insurance proceeds, to remediate any contamination. Th  e 
Company is occasionally involved in environmental litigation and claims, 
including remediation of properties owned or operated. Th  e Company 
does not expect costs related to known remediation requirements to 
have a material adverse eff ect on the Company’s consolidated fi nancial 
position or results of operations.

At December 31, 2010, the Company had approximately 312 employees, 
exclusive of existing worldwide agency relationships. No company 
employee is covered by collective bargaining agreement and labor 

relations are generally positive. Certain international location changes in 
staffi  ng or work arrangements are contingent upon local work councils 
or other regulatory approval.

Available Information

Th  e Company’s website is accessible at https://www.fl otekind.com. 
Annual reports on Form 10-K, quarterly reports on Form 10-Q, current 
reports on Form 8-K and amendments to reports fi led or furnished 
pursuant to Section 13(a) or 15(d) of the Exchange Act are available 
(see “Investor Relations” section on the Company’s website), as soon 
as reasonably practicable subsequent to the Company electronically 
fi ling or otherwise providing reports to the SEC. Corporate governance 
materials, guidelines, charter and code of conduct are also available 
on the website. A copy of corporate governance materials is available 
upon written request to the Company.

All material fi led with the SEC’s “Public Reference Room” at 100 F 
Street NE, Washington, DC 20549 is available to be read or copied. 
Information regarding the “Public Reference Room” can be obtained by 
contacting the SEC at 1-800-SEC-0330. Further, the SEC maintains 
the www.sec.gov website, which contains reports and other registrant 
information fi led electronically with the SEC.

Th  e 2010 Annual Chief Executive Offi  cer Certifi cation required by 
the NYSE was submitted on September 8, 2010. Th  e certifi cation 
was not qualifi ed in any respect. Additionally, the Company has fi led 
with this Annual Report principal executive offi  cer and fi nancial 
offi  cer certifi cations as required under Sections 302 and 906 of the 
Sarbanes-Oxley Act of 2002.

Information with respect to the Company’s executive offi  cers and 
directors is incorporated herein by reference to information to be 
included in the proxy statement for Flotek’s 2011 Annual Meeting 
of Stockholders.

Th  e Company has disclosed and will continue to disclose any changes 
or amendments to Flotek’s code of ethics as well as waivers to the code 
of ethics applicable to executive management by posting such changes 
or waivers on the Company’s website.

4

FLOTEK INDUSTRIES, INC.  Form  10K

PART I  
ITEM 1A Risk Factors

ITEM 1A Risk Factors

Th  e Company’s business, fi nancial condition, results of operations 
and cash fl ows are subject to various risks and uncertainties, including 
those described below. Th  ese risks and uncertainties could cause actual 
results to vary materially from current or forecast results. Th  e risks 
below are not all-inclusive of risks that could impact the Company. 
Additional risks, not currently known to the Company, or that the 
Company presently considers immaterial could impact the Company’s 
business operations.

Th  is Annual Report contains “forward-looking statements,” as defi ned 

in the Private Securities Litigation Reform Act of 1995, that involve 
risks and uncertainties. Forward-looking statements discuss Company 
prospects, expected revenue, expenses and profi ts, strategic initiatives 
for operations and other activity. Forward-looking statements also 
contain suppositions regarding future conditions in the oil and natural 
gas industry within both domestic and international economies. Th  e 
Company’s results could diff er materially from those anticipated in the 
forward-looking statements as a result of a variety of factors, including 
risks described below and elsewhere. See “Forward-Looking Statements” 
at the beginning of this Annual Report.

Risks Related to the Company’s Business

Th  e Company did not have profi table operations during 
2010 and may not be profi table in 2011.
Th  e Company experienced net losses during the last three calendar 
years, including net losses in each of the four quarters of 2010. Th  e 
Company can provide no assurance that the 2011 operational plan (the 
“2011 Plan”), will be executed successfully and that even if successful 
in execution the Company will be profi table in 2011.

Demand for a majority of Company products and services 
is substantially dependent on the levels of expenditures 
within the oil and natural gas industry. If current global 
economic conditions and the availability of credit worsen 
or oil and natural gas prices materially weaken for an 
extended period of time, possible reductions in customers’ 
levels of expenditures could have a signifi cant adverse 
eff ect on revenue, margins and overall operating results.
Th  e current global credit and economic environment has tempered 
worldwide demand for energy. Crude oil and natural gas prices have 
continued to be volatile. A substantial or extended decline in oil 
or natural gas prices could aff ect customers’ spending for products 
and services. Demand for the majority of the Company’s services is 
dependent upon the level of expenditures within the oil and gas industry 
for exploration, development and production of crude oil and natural 
gas reserves. Expenditures are sensitive to oil and natural gas prices, 
as well as the industry’s outlook regarding future oil and natural gas 
prices. Reduced demand for Company products and services exerted 
downward pressure on prices charged in 2009. Limited recovery occurred 
in 2010. If economic conditions do not continue to improve or weaken 
from current levels, additional reductions in customer exploration 
and production expenditures could result, causing reduced demand 
for Company products and services and a signifi cant adverse eff ect on 
the Company’s operating results. It is diffi  cult to predict the pace of 
the current recovery, whether the economy will worsen, and to what 
extent this could aff ect the Company.

Reduced cash fl ow of some of the Company’s customers as a result 
of depressed commodity prices, reduced the availability of credit 
and increased the cost of borrowing due to tight credit markets. 
Reduced cash fl ow and capital availability could adversely impact the 
fi nancial condition of the Company’s customers, which could result 
in customer project modifi cations, delays or cancellations, general 

business disruptions, and delay in, or nonpayment of, amounts that 
are owed to the Company, that could result in a negative impact on 
the Company’s results of operations and cash fl ows.

If certain of the Company’s suppliers were to experience signifi cant cash 
fl ow constraints or become insolvent as a result of such conditions, a 
reduction or interruption in supplies or a signifi cant increase in the 
price of supplies could occur, and adversely impact the Company’s 
results of operations and cash fl ows.

Th  e price for oil and natural gas is subject to a variety of factors, 
including:
 • demand for energy reactive to worldwide population growth, economic 
development and general economic and business conditions;
 • ability of the Organization of Petroleum Exporting Countries (“OPEC”) 
to set and maintain production levels;
 • production of oil and natural gas by non-OPEC countries;
 • availability and quantity of natural gas storage;
 • import volume and pricing of Liquefi ed Natural Gas;
 • pipeline capacity to critical markets;
 • political and economic uncertainty and socio-political unrest;
 • cost of exploration, production and transport of oil and natural gas;
 • technological advances impacting energy consumption; and
 • weather conditions.

Th  e Company’s business is dependent upon domestic 
spending within the oil and natural gas industry. 
Spending could be adversely aff ected by industry 
conditions or by new or increased governmental 
regulations beyond the Company’s control.
Th  e Company is dependent upon customers’ willingness to make 
operating and capital expenditures for exploration, development 
and production of oil and natural gas in both the US and abroad. 
Customers’ expectations of future oil and natural gas market prices 
could curtail spending thereby reducing demand for the Company’s 
products and services. Industry conditions in the US are infl uenced by 
numerous factors over which the Company has no control, including 
the supply of and demand for oil and natural gas, domestic and 

FLOTEK INDUSTRIES, INC.  Form  10K 5

PART I  
ITEM 1A Risk Factors

international economic conditions, political instability in oil and 
natural gas producing countries and merger and divestiture activity 
among oil and natural gas producers. Th  e volatility of oil and natural 
gas prices and the consequential eff ect on exploration and production 
activity could adversely impact the level of activity engaged in by 
the Company’s customers. One indicator of drilling and production 
activity spending is rig count which the company actively monitors 
to gauge market conditions. A reduction in drilling activity could 
cause a decline in the demand for, or negatively aff ect the price of, 
the Company’s products and services. Domestic demand for oil and 
natural gas could also be uniquely aff ected by public attitude regarding 
drilling in environmentally sensitive areas, vehicle emissions and other 
environmental standards, alternative fuels, taxation of oil and gas, 
perception of “excess profi ts” of oil and gas companies, and anticipated 
change in governmental regulations and policy.

Th  e senior credit facility contains certain covenants 
that could limit the Company’s fl exibility and prevent 
the Company from taking certain actions, which could 
adversely aff ect the ability to initiate certain business 
strategies.
Th  e senior credit facility, as amended, includes a number of restrictive 
covenants. Th  ese covenants could adversely aff ect the Company’s 
ability to plan for or react to market conditions, meet capital needs 
and execute business strategies. Th  e senior credit facility covenants, 
among other things, limit the Company’s ability, without the consent 
of the lender, to:
 • incur certain types and amounts of additional debt;
 • consolidate, merge, sell assets or materially change the nature of the 
Company’s business;
 • pay dividends on capital stock or make restricted payments;
 • make voluntary prepayments, or materially amend the terms of 
subordinated debt;
 • enter into disallowed types of transactions with affi  liates;
 • make disallowed investments;
 • exceed quantifi ed level of capital expenditures; and
 • incur certain liens.
Th  ese covenants may restrict the Company’s operating and fi nancial 
fl exibility as well as limit the Company’s ability to react in a timely 
manner to changes in business or competitive circumstances. Covenant 
noncompliance could result in default of the senior credit facility. Upon 
such default, the Company’s senior credit facility lenders could declare 
all amounts borrowed and due to them, inclusive of all accrued and 
unpaid interest, due and payable. As a result, the Company or one or 
more of its subsidiaries could be forced into liquidation or bankruptcy. 
Any of the foregoing circumstances could restrict the Company’s ability 
to execute strategic business initiatives. Any default or acceleration of 
the Company’s senior credit facility could result in a default of the 
Company’s convertible senior notes.

6

FLOTEK INDUSTRIES, INC.  Form  10K

Th  e Company’s future success and profi tability may be 
adversely aff ected if the Company or the Company’s 
suppliers fail to develop and/or introduce new and 
innovative products and services.
Th  e oil and natural gas drilling industry is characterized by technological 
advancements that have historically resulted in, and will likely continue 
to result in, substantial improvements in the scope and quality of 
oilfi eld chemicals, drilling and artifi cial lift products and services 
function and performance. Consequently, the Company’s future 
success is dependent, in part, upon the Company’s and the Company’s 
suppliers’ continued ability to timely develop innovative products and 
services. Increasingly sophisticated customer needs and the ability to 
timely anticipate and respond to technological and industrial advances 
in the oil and natural gas drilling industry is critical. If the Company 
or the Company’s suppliers fail to successfully develop and introduce 
innovative products and services that appeal to customers, or if new 
market entrants or competitors develop superior products and services, 
the Company’s revenue and profi tability could suff er.

Th  e Company intends to pursue strategic acquisitions, 
which could have an adverse impact on the Company’s 
business.
Th  e Company remains committed to growth through strategic 
acquisitions and alliances with complementary businesses. Th  e 
Company’s historical and potential acquisitions involve risks that 
could adversely aff ect the Company’s business climate and results of 
operations. Negotiations of potential acquisitions or integration of newly 
acquired businesses could divert management’s attention from other 
business concerns as well as be cost prohibitive and time consuming. 
Acquisitions could also expose the Company to unforeseen liabilities or 
risks associated with new markets or businesses. Unforeseen operational 
diffi  culties related to acquisitions could result in diminished fi nancial 
performance or require a disproportionate amount of the Company’s 
management’s attention and resources. Additional acquisitions could 
result in the commitment of capital resources without the realization 
of anticipated returns. Th  e Company’s current credit agreement limits 
the Company’s ability to access additional borrowings under the senior 
credit facility and from other sources.

If the Company does not manage the potential 
diffi  culties associated with expansion successfully, the 
Company’s operating results could be adversely aff ected.
Th  e Company has grown over the last several years through internal 
growth, strategic business/asset acquisitions and strategic alliances. 
Th  e Company believes future success will depend, in part, on the 
Company’s ability to adapt to market opportunities and changes and to 
successfully integrate operations of businesses the Company acquires. 
Th  e following factors could generate business diffi  culties going forward:
 • lack of experienced management personnel;
 • increased administrative burdens;
 • customer retention;
 • technological obsolescence; and
 • infrastructure, technological, communication and logistical issues 
associated with large, expansive operations.

If the Company fails to manage potential diffi  culties successfully, 
including increased costs associated with growth, the Company’s 
operating results could be adversely aff ected.

Th  e Company’s ability to grow and compete could be 
adversely aff ected if adequate capital is not available.
Th  e ability of the Company to grow and compete is reliant on the 
availability of adequate capital. Access to capital is dependent, in large 
part, on the Company’s cash fl ows from operations and the availability 
of equity and debt fi nancing. Th  e Company cannot guarantee cash 
fl ows from operations will be suffi  cient, or that the Company will 
continue to be able to obtain equity or debt fi nancing on acceptable 
terms, or at all, in order to realize growth strategies. Th  e Company’s 
senior credit facility restricts the Company’s ability to incur additional 
indebtedness, including borrowings to fund future acquisitions, a key 
component of growth strategies. As a result, the Company cannot assure 
adequate capital will be available to fi nance strategic growth plans, to 
take advantage of business opportunities or to respond to competitive 
pressures, any of which could harm the Company’s business.

Th  e Company’s current insurance policies may not 
adequately protect the Company’s business from all 
potential risks.
Th  e Company’s operations are subject to risks inherent in the oil and 
natural gas industry, such as, but not limited to, accidents, blowouts, 
explosions, fi res, severe weather, oil and chemical spills and other hazards. 
Th  ese conditions can result in personal injury or loss of life, damage 
to property, equipment and environment, as well as suspension of 
customer’s oil and gas operations. Litigation arising from any catastrophic 
occurrence where the Company’s equipment, products or services are 
being used could result in the Company being named as a defendant 
in lawsuits asserting large claims. Th  e Company maintains insurance 
coverage that it believes is customary to the industry to mitigate liabilities 
associated with these hazards. Th  e Company does not, however, have 
insurance against all foreseeable risks, either because insurance is not 
available or is cost prohibitive. Further, the Company may not have 
the fi nancial wherewithal to maintain adequate insurance coverage in 
the future. Consequently, losses and liabilities arising from uninsured 
or underinsured events could have a material adverse eff ect on the 
Company’s business, fi nancial condition and results of operations.

Th  e Company is subject to complex foreign, federal, 
state and local environmental, health and safety 
laws and regulations, which expose the Company to 
liabilities that could have a material adverse eff ect on 
the Company’s business, fi nancial condition and results 
of operations.
Th  e Company’s operations are subject to foreign, federal, state and local 
laws and regulations relating to, among other things, the protection 
of natural resources, injury, health and safety considerations, waste 
management and transportation of waste and other hazardous materials. 
Th  e Company’s Chemicals segment exposes the company to risks of 
environmental liability that could result in fi nes, penalties, remediation, 
property damage and personal injury liability. In order to remain 
compliant with laws and regulations, the Company maintains permits, 
authorizations and certifi cates as required from regulatory authorities. 
Sanctions for noncompliance with such laws and regulations could 

PART I  
ITEM 1A Risk Factors

include assessment of administrative, civil and criminal penalties, 
revocation of permits and issuance of corrective action orders.

Th  e Company could incur substantial costs to ensure compliance 
with existing laws and regulations. Laws protecting the environment 
have generally become more stringent and are expected to continue to 
do so, which could result in material expenses associated with future 
environmental compliance and remediation. Th  e Company’s costs 
of compliance could also increase if existing laws and regulations are 
amended or reinterpreted. Such amendments or reinterpretations of 
existing laws or regulations or the adoption of new laws or regulations 
could curtail exploratory or developmental drilling for and production 
of oil and natural gas which, in turn, could limit demand for the 
Company’s products and services. Some environmental laws and 
regulations may also impose joint and strict liability, meaning that in 
certain situations the Company could be exposed to liability as a result 
of Company conduct that was lawful at the time it occurred or conduct 
of, or conditions caused by, prior operators or other third parties. 
Remediation expense and other damages arising as a result of such 
laws and regulations could be substantial and have a material adverse 
eff ect on the Company’s fi nancial condition and results of operations.

Material levels of the Company’s revenue are derived from customers 
engaged in hydraulic fracturing services, a process that creates fractures 
extending from the well bore through the rock formation to enable 
natural gas or oil to fl ow more easily through the rock pores to a 
production well. Bills pending in the US House and Senate have asserted 
that chemicals used in the fracturing process adversely aff ect drinking 
water supplies. Th  e proposed legislation could require the reporting 
and public disclosure of currently proprietary chemical formulas used 
in the fracturing process. Legislation, if adopted, could establish an 
additional level of regulation at the federal level that could result in 
operational delays and increased operating costs. Th  e adoption of 
any future federal or state laws or the implementation of regulations 
imposing reporting obligations on, or otherwise limiting, the hydraulic 
fracturing process could increase the diffi  culty of natural gas and oil 
well production and could have an adverse impact on the Company’s 
future results of operations, liquidity and fi nancial condition.

Regulation of greenhouse gases and climate change 
could have a negative impact on the Company’s 
business.
Certain scientifi c studies have suggested that emissions of certain gases, 
commonly referred to as “greenhouse gases”, including carbon dioxide 
and methane, may be contributory to the warming of the Earth’s 
atmosphere and other climatic changes. In response to such studies, the 
issue of climate change and the eff ect of greenhouse gas emissions, in 
particular emissions from fossil fuels, is attracting increasing worldwide 
attention. Legislative and regulatory measures to address greenhouse 
gas emissions are in various phases of discussions or implementation 
at international, national, regional and state levels.

In 2005, the Kyoto Protocol (the “Protocol”) to the 1992 United 
Nations Framework Convention on Climate Change, which established 
emission targets for greenhouse gases, became binding on those countries 
that had ratifi ed the Protocol. In the US, federal legislation imposing 
restrictions on greenhouse gases is currently under consideration. 
Proposed legislation has been introduced that would establish an 
economy-wide cap on emissions of greenhouse gases and would require 
most sources of greenhouse gas emissions to obtain greenhouse gas 
emission “allowances” corresponding to annual emissions. In addition, 

FLOTEK INDUSTRIES, INC.  Form  10K 7

PART I  
ITEM 1A Risk Factors

the Environmental Protection Agency (the “EPA”) is taking steps that 
would result in the regulation of greenhouse gases as pollutants under the 
Clean Air Act. To date, the EPA has issued (i) a “Mandatory Reporting 
of Greenhouse Gases” fi nal rule, eff ective December 29, 2009, which 
requires operators of stationary sources in the US emitting more than 
established annual thresholds of carbon dioxide-equivalent greenhouse 
gases to inventory and report greenhouse gas emissions annually; and 
(ii) an “Endangerment Finding” fi nal rule, eff ective January 14, 2010, 
which states that current and projected concentrations of six identifi ed 
greenhouse gases in the atmosphere, as well as emissions from new 
motor vehicles and new motor vehicle engines threaten public health 
and welfare. Final greenhouse gas standards could reduce the demand 
for motor fuels refi ned from crude oil. According to the EPA, the fi nal 
greenhouse gas standards will trigger construction and operating permit 
requirements for large stationary sources. Existing or future laws, 
regulations, treaties or international agreements related to greenhouse 
gases and climate change, including energy conservation or alternative 
energy incentives, could have a negative impact on the Company’s 
operations if, as a result, there is a reduction in worldwide demand for 
oil and natural gas or global economic activity. Other results could be 
increased compliance costs and additional operating restrictions, each 
of which would have a negative impact on the Company’s operations. 
Lastly, the Company’s operations could be negatively impacted by 
related physical changes or changes in weather patterns.

If the Company is unable to adequately protect its 
intellectual property rights or is found to infringe upon 
the intellectual property rights of others the Company’s 
business is likely to be adversely aff ected.
Th  e Company relies on a combination of patents, trademarks, non-
disclosure agreements and other security measures to establish and 
protect the Company’s intellectual property rights. Although the 
Company believes that existing measures are reasonably adequate 
to protect intellectual property rights there is no assurance that the 
measures taken will prevent misappropriation of proprietary information, 
provide the Company with a competitive advantage, or dissuade 
others from independent development of similar products or services. 
Moreover, there is no assurance that the Company will be able to prevent 
competitors from copying, reverse engineering or otherwise obtaining 
and using the Company’s technology, proprietary rights or products. 
Th  e Company has not sought foreign protection corresponding to 
all US intellectual property rights. Consequently, the Company may 
not be able to enforce intellectual property rights outside of the US. 
Furthermore, the laws of certain countries in which the Company’s 
products are manufactured or marketed may not protect the Company’s 
proprietary rights to the same extent as the laws of the US. Finally, 
parties may challenge, invalidate or circumvent the Company’s patents, 
trademarks, copyrights and trade secrets. In each case, the Company’s 
ability to compete could be signifi cantly impaired.

A portion of the Company’s products are without patent protection. 
Th  e issuance of a patent does not guarantee validity or enforceability, 
accordingly, Company patents may not be valid or enforceable against 
third parties. Th  e issuance of a patent does not guarantee that the 
Company has the right to use the patented invention. Th  ird parties 
may have blocking patents that could be used to prevent the Company 
from marketing the Company’s own patented products and utilizing 
the patented technology.

Th  e Company is exposed to allegations of patent and other intellectual 

8

FLOTEK INDUSTRIES, INC.  Form  10K

property infringement. Furthermore, the Company could become 
involved in costly litigation or proceedings regarding patents or other 
intellectual property rights. If any such claims are asserted against the 
Company, the Company could seek to obtain a license under the third 
party’s intellectual property rights in order to mitigate exposure. In 
the event the Company cannot obtain a license, aff ected parties could 
fi le lawsuits against the Company seeking damages (including treble 
damages), or an injunction against the sale of the Company’s products 
allegedly incorporating infringed intellectual property or the operation 
of the Company’s business as certain conducted which would result in 
the Company having to cease the sale of some products, increase the cost 
of selling products, or result in damage to the Company’s reputation. 
Th  e award of damages, including material royalty payments, or the 
entry of an injunction order against the manufacture and sale of any 
of the Company’s products, could have a material adverse eff ect on the 
Company’s results of operations and ability to compete.

Th  e Company and the Company’s customers are subject 
to risks associated with doing business outside of the US 
including political risk, foreign exchange risk and other 
uncertainties.
Revenue from the sale of products to customers outside the US exceeded 
13% of the Company’s total 2010 annual revenue. Th  e Company and 
its customers are subject to risks inherent in doing business outside 
of the US, including:
 • governmental instability;
 • war and other international confl icts;
 • civil and labor disturbances;
 • requirements of local ownership;
 • partial or total expropriation or nationalization;
 • currency devaluation; and
 • foreign laws and policies, each of which may limit the movement 
of assets or funds or result in the deprivation of contract rights or 
appropriation of property without fair compensation.

Collections and recovery of rental tools from international customers 
and agents may also prove diffi  cult due to inherent uncertainties of 
foreign law and judicial procedure. Th  e Company could experience 
signifi cant diffi  culty with collections or recovery due to the political or 
judicial climate in foreign countries in which it operates or in which 
the Company’s products are used.

Th  e Company’s international operations must be compliant with the 
Foreign Corrupt Practices Act (the “FCPA”) and other applicable 
US laws, and the Company could become liable under these laws for 
actions taken by employees or agents. Compliance with international 
laws and regulations could become more complex and expensive 
thereby creating increased risk as the Company’s international business 
portfolio grows. Further, the US periodically enacts laws and imposes 
regulations prohibiting or restricting trade with certain nations. Th  e US 
government could also change these laws or enact new laws that could 
restrict or prohibit the Company from doing business in identifi ed 
foreign countries.

Although most of the Company’s international revenue is derived from 
transactions denominated in US dollars, the Company has conducted, 
and likely will continue to conduct, some business in currencies other 
than the US dollar. Th  e Company currently does not hedge against 

foreign currency fl uctuations. Accordingly, the Company’s profi tability 
could be aff ected by fl uctuations in foreign exchange rates. Th  e Company 
has no control over and can provide no assurances that future laws 
and regulations will not materially impact the Company’s ability to 
conduct international business.

Th  e loss of key customers could have a material adverse 
eff ect on the Company’s results of operations and could 
result in a decline in the Company’s revenue.
Th  e Company is dependent on a few key customers. During each of 
the years ended December 31, 2010, 2009 and 2008, over 18%, 22% 
and 26%, respectively, of the Company’s consolidated revenue was 
derived from three customers. Th  e Company’s customer relationships are 
historically governed by purchase orders or other short-term contracts 
rather than long-term contracts. Th  e loss of one or more of these key 
customers could have a material adverse eff ect on the Company’s results 
of operations and could result in a decline in the Company’s revenue.

Th  e loss of key suppliers, the Company’s inability to 
secure raw materials on a timely basis, or the Company’s 
inability to pass commodity price increases on to 
customers could have a material adverse eff ect on the 
Company’s ability to service customer’s needs and could 
result in a loss of customers.
Materials used in servicing and manufacturing operations as well as 
those purchased for sale are generally available on the open market 
and from multiple sources. Acquisition and transportation of these 
raw materials to the Company’s facilities however, can be impacted 
by extreme weather conditions. Certain raw materials used by the 
Chemicals segment are only available from limited sources and any 
disruptions to these suppliers could materially impact the Company’s 
sales. Th  e prices the Company pays for raw materials could be aff ected 
by, among other things, energy, steel and other commodity prices; 
tariff s and duties on imported materials; foreign currency exchange 
rates; phases of the general business cycle and global demand. 

Th  e Drilling and Artifi cial Lift segments purchase critical raw materials 
on the open market and, where able, from multiple suppliers, both 
domestically and internationally.

Th  e Company maintains a three to six month supply of critical mud-
motor inventory parts that the Company sources from China. Th  is 
inventory stock position approximates the lead time required to secure 
these parts in order to avoid disruption of service to the Company’s 
customers. Th  e Company’s inability to secure reasonably priced critical 
inventory parts in a timely manner could adversely aff ect the Company’s 
ability to service customers. Th  e Company sources the vast majority of 
motor parts from a single supplier. As part of the 2011 business plan, 
the Company is actively working to identify and develop relationships 
with back-up parts suppliers. If unsuccessful in identifying and engaging 
back-up suppliers, the Company could be exposed to a disruption of 
key suppliers that could result in a loss of revenue or key customers. 
Additionally, if the customers were to seek or develop alternatives for 
the products or services the Company off ers, the Company could suff er 
a decline in revenue and loss of key customers.

Th  e Company currently does not hedge commodity prices. Th  e Company 
may be unable to pass along price increases to its customers, which 
could result in a decline in revenue or operating profi ts.

PART I  
ITEM 1A Risk Factors

Th  e Company’s inability to develop new products or 
diff erentiate existing products could have a material 
adverse eff ect on the ability to be responsive to 
customer’s needs and could result in a loss of customers.
Th  e Company’s ability to compete within the oilfi eld services business 
is dependent upon the ability to diff erentiate products and services, 
provide superior quality and service, and maintain a competitive cost 
structure. Activity levels in the Company’s operations are driven by 
current and forecast commodity prices, drilling rig count, oil and natural 
gas production levels, and customer capital spending for drilling and 
production. Th  e regions in which the Company operates are highly 
competitive. Th  e Company is also smaller than many other oil and 
natural gas service companies and has fewer resources as compared 
to these competitors. Th  e larger competitors are better positioned 
to withstand industry downturns, compete on the basis of price and 
acquire new equipment and technologies, all of which could aff ect the 
Company’s revenue and profi tability. Th  e Company competes for both 
customers and acquisition opportunities. Competition could adversely 
aff ect on the Company’s operating profi t. Th  e Company believes that 
competition for products and services will continue to be intense in 
the foreseeable future.

If the Company loses the services of key members of 
management, the Company may not be able to manage 
operations and implement growth strategies.
Th  e Company depends on the continued service of the President, 
the Executive Vice President of Finance and Strategic Planning, 
the Executive Vice President of Operations, Business Development 
and Special Projects and the Chief Accounting Offi  cer, who possess 
signifi cant expertise and knowledge of the Company’s business and 
industry. Further, the President serves as Chairman of the Board of 
Directors. Th  e Company does not carry key man life insurance on 
any of these executives at December 31, 2010. Th  e Company has 
entered into employment agreements with the President, the Executive 
Vice President of Finance and Strategic Planning, the Executive Vice 
President of Operations, Business Development and Special Projects and 
the Chief Accounting Offi  cer. Any loss or interruption of the services 
of key members of the Company’s management could signifi cantly 
reduce the Company’s ability to manage operations eff ectively and 
implement strategic business initiatives. Th  e Company can provide 
no assurance that appropriate replacements for key positions could be 
found should the need arise.

Failure to maintain eff ective disclosure controls 
and procedures and internal controls over fi nancial 
reporting could have an adverse eff ect on the Company’s 
operations and the trading price of the Company’s 
common stock.
Eff ective internal controls are necessary for the Company to provide 
reliable fi nancial reports, eff ectively prevent fraud and operate successfully 
as a public company. If the Company cannot provide reliable fi nancial 
reports or eff ectively prevent fraud, the Company’s reputation and 
operating results could be harmed. If the Company is unable to maintain 
eff ective disclosure controls and procedures and internal controls over 
fi nancial reporting, the Company may not be able to provide reliable 
fi nancial reports or prevent fraud, which, in turn could aff ect the 
operating results or cause the Company to fail to meet Company’s 

FLOTEK INDUSTRIES, INC.  Form  10K 9

PART I  
ITEM 1A Risk Factors

reporting obligations. Ineff ective internal controls could also cause 
investors to lose confi dence in reported fi nancial information, which 
could negatively eff ect the trading price of the Company’s common 
stock, limit the ability to access capital markets in the future and 
require the incurrence of additional costs to improve internal control 
systems and procedures.

Th  e Company did not maintain an eff ective control environment during 
2009 and consequently identifi ed control defi ciencies that constituted 
material defi ciencies in connection with preparation of the Company’s 
2009 fi nancial statements. Th  e Company has concluded that while 
certain previously identifi ed material defi ciencies related to internal 
controls have been remediated as of December 31, 2010 the material 
defi ciencies still exist within the Company’s control environment, 
disclosure controls and procedures remain ineff ective.

Th  e Company has implemented on-going remediation and internal 
control improvement initiatives order to identify material weaknesses and 
to enhance the overall fi nancial control environment. Th  e Company’s 
management continues to be actively committed to and engaged in 
the implementation and execution of remediation eff orts to identify 
and resolve any material weaknesses. Th  e executive management 
team is committed to achieving and maintaining a strong control 
environment, high ethical standards, and fi nancial reporting integrity. 

Th  ere can, however, be no assurance that the Company’s remediation 
eff orts will be successful.

Failure to timely fi le accurate reports with the SEC 
could have an adverse eff ect on the trading price of the 
Company’s common stock and the ability to raise capital 
in the capital markets.
Th  e Company did not fi le the March 31, 2010 Quarterly Report 
on Form 10-Q in a timely manner. Th  e Company fi led a request 
for an extension of time to fi le and subsequently fi led the referenced 
Form 10-Q within the extension period. A failure to timely fi le SEC 
reports could result in the Company’s inability to fi le registration 
statements using any registration form other than Form S-1, which is 
more time consuming and costly to prepare. Filing limitations could 
also hamper the Company’s ability to raise capital in fi nancial markets. 
Additionally, the late fi ling of reports with the SEC could result in 
a technical default of the Company’s various debt obligations. Th  e 
Company restated the Financial Statements in the Annual Report 
on Form 10-K for the calendar year ended December 31, 2009 to 
reclassify warrants from stockholders’ equity to warrant liability and 
to recognize changes in the fair value of the a warrant liability in the 
statement of operations.

Risks Related to the Company’s Industry

Uncertainty regarding the pace of recovery from 
the recent recession could have an adverse eff ect on 
exploration and production activity and result in lower 
demand for the Company’s products and services.
Recent worldwide fi nancial and credit crisis uncertainty has reduced the 
availability of liquidity and credit markets to fund the continuation and 
expansion of industrial business operations worldwide. Th  e shortage 
of liquidity and credit combined with pressure on worldwide equity 
markets could continue to impact the worldwide economic climate. 
Unrest in the Middle East may also impact demand for the Company’s 
products and services both domestically and internationally.

Demand for the Company’s products and services is dependent on 
oil and natural gas industry activity and expenditure levels that are 
directly aff ected by trends in oil and natural gas prices. Demand for 
the Company’s products and services is particularly sensitive to levels 
of exploration, development, and production activity of, and the 
corresponding capital spending by, oil and natural gas companies, 
including national oil companies. One indication of drilling and 
production activity and spending is rig count, which the Company 
monitors to gauge market conditions. Any prolonged reduction in oil 
and natural gas prices or drop in rig count could depress current levels 
of exploration, development, and production activity. Perceptions of 
longer-term lower oil and natural gas prices by oil and natural gas 
companies could similarly reduce or defer major expenditures given 
the long-term nature of many large-scale development projects. Lower 
levels of activity could result in a corresponding decline in the demand 
for the Company’s oil and natural gas well products and services, 
which could have a material adverse eff ect on the Company’s revenue 
and profi tability.

10

FLOTEK INDUSTRIES, INC.  Form  10K

Continuation of the global credit crisis could have an 
adverse impact on the Company’s customers and on the 
Company’s dealings with lenders, insurers and fi nancial 
institutions.
Events in global credit markets over the past several years have signifi cantly 
impacted the availability of credit and associated fi nancing costs for many 
of the Company’s customers. A signifi cant portion of the Company’s 
customers fi nance drilling and production programs through third-
party lenders. Lack of available credit or increased costs of borrowing 
could cause customers to reduce spending on drilling programs, 
thereby reducing demand and potentially resulting in lower prices for 
the Company’s products and services. Also, the credit and economic 
environment could signifi cantly impact the fi nancial condition of some 
customers over a prolonged period, leading to business disruptions and 
restricted ability to pay for the Company’s products and services. Th  e 
Company’s forward-looking statements assume that the Company’s 
lenders, insurers and other fi nancial institutions will be able to fulfi ll 
their obligations under various credit agreements, insurance policies 
and contracts. If any of the Company’s signifi cant lenders, insurers 
and others are unable to perform under such agreements, and if the 
Company was unable to fi nd suitable replacements at a reasonable 
cost, the Company’s results of operations, liquidity and cash fl ows 
could be adversely impacted.

PART I  
ITEM 1A Risk Factors

A prolonged period of depressed oil and natural 
gas prices could result in reduced demand for the 
Company’s products and services and adversely aff ect 
the Company’s business, fi nancial condition and results 
of operations.
Th  e markets for oil and natural gas have historically been extremely 
volatile. Such volatility in oil and natural gas prices, or the perception 
by the Company’s customers of unpredictability in oil and natural gas 
prices, could adversely aff ect spending within targeted industries. Th  e 
Company anticipates that current markets will continue to be volatile 
in the future. Th  e demand for the Company’s products and services 
is, in large part, driven by current and anticipated oil and natural gas 
prices and the related general levels of production spending and drilling 
activity. In particular, depressed oil and natural gas prices could cause 
a decline in exploration and drilling activities. Th  is, in turn, could 
result in lower demand for the Company’s products and services and 
could result in lower prices for the Company’s products and services. 
A prolonged decline in oil or natural gas prices could adversely aff ect 
the Company’s business, fi nancial condition and results of operations.

New and existing competitors within the Company’s 
industry could have an adverse eff ect on results of 
operations.
Th  e oil and natural gas industry is highly competitive and fragmented. 
Th  e Company’s principal competitors include numerous small companies 
capable of competing eff ectively in the Company’s markets on a local 
basis, as well as a number of large companies that possess substantially 
greater fi nancial and other resources than does the Company. Larger 
competitors may be able to devote greater resources to developing, 
promoting and selling products and services. Th  e Company may 
also face increased competition due to the entry of new competitors 
including current suppliers that decide to sell their products and services 
directly to the Company’s customers. As a result of this competition, 
the Company could experience lower sales or greater operating costs, 
which could have an adverse eff ect on the Company’s margins and 
results of operations.

Th  e Company’s industry has a high rate of employee 
turnover. Diffi  culty attracting or retaining personnel or 
agents could adversely aff ect the Company’s business.
Th  e Company operates in an industry that has historically been highly 
competitive in securing qualifi ed personnel with the required technical 
skills and experience. Th  e Company’s services require skilled personnel 

able to perform physically demanding work. Due to industry volatility 
and the demanding nature of the work, workers could choose to 
pursue employment opportunities that off er a more desirable work 
environment at wages competitive with the Company’s. As a result, 
the Company may not be able to fi nd qualifi ed labor, which could 
limit the Company’s growth ability. In addition, the cost of attracting 
and retaining qualifi ed personnel has increased over the past several 
years due to competitive pressures. Th  e Company expects labor costs 
will continue to increase in the foreseeable future. In order to attract 
and retain qualifi ed personnel the Company may be required to off er 
increased wages and benefi ts. If the Company is unable to increase 
the prices of products and services to compensate for increases in 
compensation, or is unable to attract and retain qualifi ed personnel, 
operating results could be adversely aff ected.

Severe weather could have a material adverse impact on 
the Company’s business.
Th  e Company’s business could be materially and adversely aff ected 
by severe weather conditions. Hurricanes, tropical storms, blizzards, 
cold weather and other severe weather conditions could result in 
curtailment of services, damage to equipment and facilities, interruption 
in transportation of products and materials and loss of productivity. 
If the Company’s customers are unable to operate or are required to 
reduce operations due to severe weather conditions, and as a result 
curtail purchases of the Company’s products and services, the Company’s 
business could be materially adversely aff ected.

A terrorist attack or armed confl ict could harm the 
Company’s business.
Terrorist activities, anti-terrorist eff orts and other armed confl icts 
involving the US could adversely aff ect the US and global economies 
and could prevent the Company from meeting fi nancial and other 
obligations. Th  e Company could experience loss of business, delays or 
defaults in payments from payors, or disruptions of fuel supplies and 
markets if pipelines, production facilities, processing plants or refi neries 
are direct targets or indirect casualties of an act of terror or war. Such 
activities could reduce the overall demand for oil and natural gas which, 
in turn, could also reduce the demand for the Company’s products 
and services. Th  e Company has implemented certain security measures 
in response to the threat of terrorist activities. Terrorist activities and 
the threat of potential terrorist activities and any resulting economic 
downturn could adversely aff ect the Company’s results of operations, 
impair the ability to raise capital or otherwise adversely impact the 
Company’s ability to realize certain business strategies.

FLOTEK INDUSTRIES, INC.  Form  10K 11

PART I  
ITEM 1A Risk Factors

Risks Related to the Company’s Securities

Th  e market price of the Company’s common stock has 
been and may continue to be volatile.
Th  e market price of the Company’s common stock has historically 
been subject to signifi cant fl uctuations. Th  e following factors, among 
others, could cause the price of the Company’s common stock to 
fl uctuate signifi cantly:
 • variations in the Company’s quarterly results of operations;
 • changes in market valuations of companies in the Company’s industry;
 • fl uctuations in stock market prices and volume;
 • fl uctuations in oil and natural gas prices;
 • issuances of common stock or other securities in the future;
 • additions or departures of key personnel; and
 • announcements by the Company or the Company’s competitors of 
new business, acquisitions or joint ventures.

Th  e stock market has experienced unusual price and volume fl uctuations 
in recent years that have signifi cantly aff ected the price of common stock 
of many companies within the oil and natural gas industry. Further 
changes can occur without regard to specifi c operating performance. 
Th  e price of the Company’s common stock could continue to fl uctuate 
based upon factors that have little to do with the Company’s operational 
performance, and these fl uctuations could materially reduce the 
Company’s stock price. Class action lawsuits have historically been 
brought against companies following periods of common stock market 
price volatility. Th  e Company could be named in a legal case of this 
type, which could be expensive and divert management’s attention 
and company resources, as well as have a material adverse eff ect on 
the Company’s business, fi nancial condition and results of operations.

An active market for the Company’s common stock may 
not continue to exist or may not continue to exist at 
current trading levels.
Trading volume for the Company’s common stock has historically been 
low when compared to companies with larger market capitalizations. 
Th  e Company cannot presume that an active trading market for the 
Company’s common stock will continue or be sustained. Sales of 
signifi cant amounts of shares of the Company’s common stock in the 
public market could lower the market price of the Company’s stock.

If the Company does not meet the New York Stock 
Exchange continued listing requirements, the Company’s 
common stock may be delisted, which could have an 
adverse impact on the liquidity and market price of the 
Company’s common stock.
Th  e Company’s common stock is currently listed on the NYSE. In 
accordance with the NYSE’s continued listing standards, a company is 
considered to be below compliance standards if, among other things, 
(i) both a Company’s average global market capitalization is less than 
$50 million over a 30 trading-day period and a company’s stockholders’ 
equity is less than $50 million; (ii) a company’s average global market 
capitalization is less than $15 million over a 30 trading-day period, 
which would result in immediate initiation of suspension procedures; 

12

FLOTEK INDUSTRIES, INC.  Form  10K

or (iii) a company’s average closing price of a listed security is less 
than $1.00 over a consecutive 30 trading-day period. Th  e Company 
previously received notifi cation from the NYSE that it was not in 
compliance with the NYSE’s continued listing requirements because 
both the 30 trading-day average global market capitalization and the 
Company’s stockholders’ equity were below the respective $50 million 
requirements.

When a listed company’s stock falls below the market capitalization 
and stockholders’ equity standard, a company is considered “below 
criteria,” however, the company is permitted to submit a business plan 
demonstrating ability to return to compliance with continued listing 
standards within 18 months of receipt of the NYSE notifi cation. Th  e 
Company submitted a plan of action to the NYSE in March 2010, 
which the Company believes will provide the ability to, once again, 
achieve compliance by no later than June 28, 2011 with the minimum 
listing requirements. During the plan implementation process, the 
Company’s common stock continues to be listed on the NYSE, subject 
to the Company’s compliance with other NYSE continued listing 
requirements. On March 29, 2010, the NYSE agreed to accept the 
Company’s plan of action.

If the Company’s shares of common stock are delisted from the NYSE 
and the Company is unable to list common stock on another US 
national or regional securities exchange or have shares of common 
stock quoted on an established over-the-counter trading market in the 
US within 30 days of being delisted, the Company could be required 
to off er to repurchase all of the Company’s outstanding convertible 
notes at a price equal to 100% of the principal amount thereof plus 
any accrued and unpaid interest. Were this to occur the Company 
could lack the fi nancial wherewithal to fund the repurchase of any 
convertible notes tendered.

Delisting of the Company’s common stock could also negatively impact 
the Company by: (i) reducing the liquidity and market price of the 
Company’s common stock; (ii) reducing the number of investors willing 
to hold or acquire the Company’s common stock, and correspondingly 
impact the Company’s ability to raise equity fi nancing; and (iii) decreasing 
the amount of news and analyst coverage for the Company. In addition, 
the Company could experience other adverse eff ects, including, without 
limitation, the loss of confi dence in the Company by current and 
prospective suppliers, customers, employees and others with whom 
the Company has or may seek to initiate business relationships, and 
the Company’s ability to attract and retain personnel by means of 
equity compensation.

Th  e Company has no plans to pay dividends on the 
Company’s common stock, and, therefore, investors 
will have to look to stock appreciation for return on 
investments.
Th  e Company does not anticipate paying any cash dividends on the 
Company’s common stock in the foreseeable future. Th  e Company 
currently intends to retain all future earnings to fund the development 
and growth of the Company’s business and to meet current debt 
obligations. Any payment of future dividends will be at the discretion 
of the Company’s board of directors and will depend on, among other 
things, the Company’s earnings, fi nancial condition, capital requirements, 

level of indebtedness, statutory and contractual restrictions applying 
to the payment of dividends and other considerations deemed relevant 
by the board of directors. Certain covenants of the Company’s senior 
credit facility restrict the payment of dividends without the prior 
written consent of the lenders. Investors must rely on sales of common 
stock held after price appreciation, which may never occur, in order 
to realize a return on their investment.

Certain anti-takeover provisions of the Company’s 
charter documents and applicable Delaware law 
could discourage or prevent others from acquiring the 
Company, which may adversely aff ect the market price 
of the Company’s common stock.
Th  e Company’s certifi cate of incorporation and bylaws contain provisions 
that:
 • permit the Company to issue, without stockholder approval, up to 
100,000 shares of preferred stock, in one or more series and, with 
respect to each series, to fi x the designation, powers, preferences and 
rights of the shares of the series;
 • prohibit stockholders from calling special meetings;
 • limit the ability of shareholders to act by written consent;
 • prohibit cumulative voting; and
 • require advance notice for stockholder proposals and nominations 
for election to the board of directors to be acted upon at meetings 
of stockholders.

In addition, Section 203 of the Delaware General Corporation Law limits 
business combinations with owners of more than 15% of the Company’s 
stock without the approval of the board of directors. Aforementioned 
provisions and other similar provisions make it more diffi  cult for a 
third party to acquire the Company exclusive of negotiation. Th  e 
Company’s board of directors could choose not to negotiate with an 
acquirer deemed not benefi cial to or synergistic with the Company’s 
strategic outlook. If an acquirer were discouraged from off ering to 
acquire the Company or prevented from successfully completing a 
hostile acquisition by referenced anti-takeover measures, shareholders 
could lose the opportunity to sell owned shares at a favorable price.

Future issuance of additional shares of common 
stock could cause dilution of ownership interests and 
adversely aff ect the Company’s stock price.
Th  e Company may, in the future, issue previously authorized and 
unissued shares of common stock, which would result in the dilution 
of current stockholders ownership interests. Th  e Company is currently 
authorized to issue 80,000,000 shares of common stock, of which 
44,417,382 were issued as of March 7, 2011. Additional shares are 
subject to future issuance through the exercise of options granted 
under various equity compensation plans or through the exercise of 
options still available for future equity grants. Th  e potential issuance 
of additional shares of common stock, whether directly or pursuant 
to any conversion right associated with the convertible senior notes 
or convertible preferred stock or other convertible securities of the 
Company, or through exercise of outstanding warrants may create 
downward pressure on the trading price of the Company’s common 
stock. Th  e Company may also issue additional shares of common 

PART I  
ITEM 1A Risk Factors

stock or other securities that are convertible into or exercisable for 
common stock in order to raise capital or eff ectuate other business 
purposes. Future sales of substantial amounts of common stock, or 
the perception that sales could occur, could have a material adverse 
eff ect on the price of the Company’s common stock.

Th  e Company may issue additional shares of preferred 
stock or debt securities with greater rights than the 
Company’s common stock.
Subject to the rules of the NYSE, the Company’s certifi cate of 
incorporation authorizes the board of directors to issue one or more 
additional series of preferred stock and to set the terms of the issuance 
without seeking approval from holders of common stock. Currently, 
there are 100,000 preferred shares authorized, of which 16,000 shares 
were originally issued, of which no shares remain outstanding at 
March 7, 2011. Any preferred stock that is issued may rank senior to 
common stock in terms of dividends, priority and liquidation premiums, 
and may have greater voting rights than holders of common stock. 
All outstanding warrants are exercisable as of December 31, 2010.

Th  e Company’s ability to use net operating loss 
carryforwards and tax attribute carryforwards to off set 
future taxable income may be limited as a result of 
transactions involving the Company’s common stock.
Under section 382 of the Internal Revenue Code of 1986, as amended, 
a corporation that undergoes an “ownership change” is subject to 
limitations on the Company’s ability to utilize pre-change net operating 
losses (“NOLs”), and certain other tax attributes to off set future taxable 
income. In general, an ownership change occurs if the aggregate stock 
ownership of certain stockholders increases by more than 50 percentage 
points over such stockholders’ lowest percentage ownership during the 
testing period (generally three years). An ownership change could limit 
the Company’s ability to utilize NOLs and tax attribute carryforwards 
for taxable years including or following an identifi ed “ownership 
change.” Transactions involving the Company’s common stock, even 
those outside the Company’s control, such as purchases or sales by 
investors, within the testing period, could result in an “ownership 
change”. Limitations imposed on the ability to use NOLs and tax 
credits to off set future taxable income could require the Company to 
pay US federal income taxes in excess of that which would otherwise be 
required if such limitations were not in eff ect. NOLs and tax attributes 
could expire unused, in each instance reducing or eliminating the 
benefi t of the NOLs and tax attributes. Similar rules and limitations 
may apply for state income tax purposes.

Disclaimer of Obligation to Update

Except as required by applicable law or regulation, the Company 
assumes no obligation (and specifi cally disclaims any such obligation) 
to update these Risk Factors or any other forward-looking statement 
contained in this Annual Report to refl ect actual results, changes in 
assumptions or other factors aff ecting such forward-looking statements.

FLOTEK INDUSTRIES, INC.  Form  10K 13

PART I  
ITEM 1B Unresolved Staff  Comments

ITEM 1B Unresolved Staff  Comments

None.

ITEM 2  Properties

As of February 28, 2011, the Company operates 34 manufacturing and warehouse facilities in seven states. Th  e Company owns 12 of these 
facilities. Th  e remaining facilities are leased with lease terms expiring at various dates through 2032. Th  e Company’s corporate offi  ce is a leased 
facility located in Houston, Texas. Th  e following table sets forth facility locations :

Segment
Chemicals

Drilling

Artifi cial Lift

General Corporate

Owned/Leased
Leased
Owned
Owned
Owned
Owned
Leased
Leased
Leased
Leased
Owned
Owned
Owned
Owned
Owned
Owned
Owned
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Leased
Owned
Leased
Leased

Location
Raceland, Louisiana
Norman, Oklahoma
Marlow, Oklahoma
Carthage, Texas
Wheeler, Texas
Raceland, Louisiana
Pocola, Oklahoma
Wilburton, Oklahoma
Th  e Woodlands, Texas
Chickasha, Oklahoma
Oklahoma City, Oklahoma
Houston, Texas
Midland, Texas
Robstown, Texas
Vernal, Utah
Evanston, Wyoming
Bossier City, Louisiana
Lafayette, Louisiana
Shreveport, Louisiana
Farmington, New Mexico
Corpus Christi, Texas
Granbury, Texas
Grand Prairie, Texas
Houston, Texas
Midland, Texas (3 locations)
Odessa, Texas
Pittsburgh, Pennsylvania
Towanda, Pennsylvania
Casper, Wyoming
Gillette, Wyoming
Farmington, New Mexico
Houston, Texas

Th  e Company considers all facilities in good condition and suitable to the safe conduct of business.

14

FLOTEK INDUSTRIES, INC.  Form  10K

PART I  
ITEM 2 (Removed and Reserved)

ITEM 3  Legal Proceedings

Litigation

Th  e Company is subject to routine litigation and other claims that 
arise in the normal course of business. Management is not aware 
of any pending or threatened lawsuits or proceedings which would 

have a material eff ect on the Company’s fi nancial position, results of 
operations or liquidity.

ITEM 4 

(Removed and Reserved)

FLOTEK INDUSTRIES, INC.  Form  10K 15

PART II  
ITEM 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

  PART II

    ITEM 5  

 Market for Registrant’s Common Equity, Related 
Stockholder Matters and Issuer Purchases 
of Equity Securities

   Th  e Company’s common stock began trading on the NYSE on 
December 27, 2007 under the stock ticker symbol “FTK.” As of the 
close of business on March 7, 2011, there were 43,034,446 shares of 
common stock outstanding held by approximately 6,000 holders of 
record. Th  e last reported sales price of the common stock on the NYSE 
on March 7, 2011 was $6.30.

  Th  e following table sets forth, on a per share basis for the periods 
indicated, the high and low closing sales prices of common stock as 
reported by the NYSE. Th  ese prices do not include retail mark-ups, 
mark-downs or commissions.

 Common Stock Closing Sales Price, per share 

 Fiscal 2010 

 4th Quarter 

 3rd Quarter 

 2nd Quarter 

 1st Quarter 

 $ 

 $ 

 $ 

 $ 

 High 

 5.75   $ 

 1.73   $ 

 2.24   $ 

 1.90   $ 

 Low 

 1.40 

 1.01 

 1.16 

 1.20 

 Fiscal 2009 

 4th Quarter 

 3rd Quarter 

 2nd Quarter 

 1st Quarter 

 $ 

 $ 

 $ 

 $ 

 High 

 2.41 

 2.59 

 3.30 

 5.00 

 $ 

 $ 

 $ 

 $ 

 Low 

 0.96 

 1.38 

 1.23 

 1.21 

  Th  e Company has never declared or paid cash dividends on common 
stock. While the Company regularly assesses the dividend policy, 
the Company has no current plans to declare dividends on common 
stock, and intends to continue to use earnings and other cash in the 
maintenance and expansion of the business. Further, the Company’s 
senior credit facility contains provisions that limit the Company’s 
ability to pay cash dividends on common stock.

16

FLOTEK INDUSTRIES, INC.  Form  10K

PART II  
ITEM 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

  Stock Performance Graph

  Th  e performance graph below illustrates a fi ve year comparison of 
cumulative total returns based on an initial investment of $100 in 
the Company’s common stock, as compared with the Russell 2000 
Index and the Philadelphia Oil Service Index for the annual 2006 

through 2010 periods. Th  e performance graph assumes $100 invested 
on December 31, 2005 in each of the Company’s common stock, the 
Russell 2000 Index and the Philadelphia Oil Service Index, and that 
any and all dividends were reinvested.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Assumes Initial Investment of $100

$400

$350

$300

$250

$200

$150

$100

$  50

$    0

12/31/05

12/31/06

12/31/07

12/31/08

12/31/09

12/31/10

Flotek Industries, Inc.

Russell 2000 Index

Philadelphia Oil Service Index (OSX)

 Flotek Industries, Inc. 

 Russell 2000 Index 
 Philadelphia Oil Service Index 
(OSX) 

 $ 

 $ 

 $ 

 2005 

 100 

 $ 

 100 

 $ 

 2006 

 150 

 $ 

 118 

 $ 

 2007 

 387 

 $ 

 117 

 $ 

 100 

 $ 

 110 

 $ 

 167 

 $ 

 2008 

 27 

 $ 

 77 

 $ 

 68 

 $ 

 2009 

 14 

 $ 

 98 

 $ 

 110 

 $ 

 2010 

 58 

 124 

 139 

  Th  e foregoing graph should not be deemed to be fi led as part of this 
Annual Report, does not constitute soliciting material and should 
not be deemed fi led or incorporated by reference into any other fi ling 

of the Company under the Securities Act of 1933, as amended, or 
the Exchange Act, as amended, except to the extent the Company 
specifi cally incorporates the graph by reference.

  Securities Authorized for Issuance Under Equity Compensation Plans

  Th  e following table summarizes information regarding the Company’s equity securities that are authorized for issuance under the Company’s 
individual stock option compensation agreements:

  EQUITY COMPENSATION PLAN INFORMATION

 Plan category 

 Number of Securities to 
be Issued Upon Exercise 
of Outstanding Options, 
Warrants and Rights 

 Weighted-Average Exercise 
Price of Outstanding Options, 
Warrants and Rights 

 Number of Securities 
Remaining Available for 
Future Issuance Under 
Equity Compensation Plans 
(Excluding Securities Refl ected 
in the Column (a)) 

 (a) 

 (b) 

 (c) 

  Equity compensation plans approved by  security holders 
  Equity compensation plans not approved  by security 
holders 
 TOTAL 

 1,605,135 

 $ 

 - 
 1,605,135 

 $ 

 3.90 

 - 
 3.90 

 2,880,024 

 - 
 2,880,024 

FLOTEK INDUSTRIES, INC.  Form  10K 17

 
 
 
   
PART II  
ITEM 6 Selected Financial Data

Recent Sales of Unregistered Securities

During the three months ended December 31, 2010 the Company had no sales of unregistered securities that have not been previously reported.  

   ITEM 6 

  Selected Financial Data

   Th  e following table sets forth certain selected historical fi nancial data and 
should be read in conjunction with Item 7 “Management’s Discussion and 
Analysis of Financial Condition and Results of Operations” and Item 8 
“Financial Statements and Supplementary Data,” included elsewhere 
herein. Th  e selected operating and fi nancial position data presented 
for each of the fi ve years has been derived from the Company’s audited 
consolidated fi nancial statements, some of which appear elsewhere in 
this Annual Report. During the annual periods 2006 through 2008, 
the Company completed a number of business combinations and 
other transactions that materially aff ected the comparability of the 
information provided below.

  Th  e Company incurred signifi cant non-recurring charges during the 
years 2007 through 2010. During 2010, the Company recorded a fi xed 
asset and other intangible impairment charge of $9.3 million. During 
2009 and 2008, the Company recorded goodwill impairment and 
other intangible assets of $18.5 million and $67.7 million, respectively 
(see Note 9 to the Notes of the Consolidated Financial Statements). 
On July 11, 2007, the Company eff ected a two-for-one stock split in 
the form of a 100% stock dividend to the stockholders of record on 
July 3, 2007. All share and per share information has been retroactively 
adjusted to refl ect the 2007 stock split.

 (in thousands, except per share data) 

 2010 

 2009 

 2008 

 2007 

 2006 

 As of and for the Year ended December 31, 

 Operating Data 

 Revenue 

 Income (loss) from operations 

 Net income (loss) 

 Earnings (loss) per share – Basic 

 Earnings (loss) per share – Diluted 

 Financial Position Data 

 $ 

 146,982 

 $ 

 112,550 

 $ 

 226,063 

 $ 

 158,008 

 $ 

 100,642 

 (6,267) 

 (43,465) 

 (1.94) 

 (1.94) 

 (33,103) 

 (50,333) 

 (2.68) 

 (2.68) 

 (30,751) 

 (34,242) 

 (1.79) 

 (1.79) 

 29,686 

 16,727 

 0.91 

 0.88 

 Total assets 
  Convertible senior notes, long  term debt and capital 
lease obligations, less discount and current portion 

 Stockholders’ equity (defi cit) 

 184,807 

 178,901 

 234,959 

 160,793 

 126,682 

 (3,453) 

 119,190 

 27,196 

 120,281 

 66,105 

 52,377 

 77,461 

  2009 and 2008 amounts were restated in accordance with Accounting Standards Update (“ASU”) No. 2009-15,  “Accounting for Own-Share 
Lending Arrangements in Contemplation of Convertible Debt Issuance or Other Financing.” 

18

FLOTEK INDUSTRIES, INC.  Form  10K

 18,853 

 11,350 

 0.66 

 0.61 

 82,890 

 8,185 

 53,509 

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Th  e table above refl ects the results of equity and asset acquisitions from 
the respective date of acquisition for the following years:
 •   2008 –Teledrift, Inc.;

 •   2007 – Triumph Drilling Tools, Inc., CAVO Drilling Motors Ltd 
Co., and Sooner Energy Service, Inc.; and
 •   2006 – Can-Ok Oil Field Services, Inc., Total Well Solutions, LLC, 
and LifTech, LLC.

   ITEM 7  

 Management’s Discussion and Analysis of 
Financial Condition and Results of Operations

   Th  e following discussion and analysis should be read in conjunction 
with the Company’s consolidated fi nancial statements and the related 
notes included elsewhere in this Annual Report on Form 10-K. Th  e 
following information contains forward-looking statements, which are 
subject to risks and uncertainties. Should one or more of these risks or 

uncertainties materialize, actual results could diff er from those expressed 
or implied by the forward-looking statements. See “Forward-Looking 
Statements” at the beginning of this Annual Report on Form 10-K 
for further clarifi cation.

  Executive Summary

  Th  e Company is a diversifi ed global technology-driven growth company 
to the oil, gas, and mining industries by providing oilfi eld products, 
services and equipment. Th  e Company operates in select domestic and 
international markets, including the Gulf Coast, the Southwest, the 
Rocky Mountains, the Northeastern and Mid-Continental US, Canada, 
Mexico, Central America, South America, Europe, Africa and Asia and 
markets products domestically and internationally in over 20 countries. 
Th  e Company’s customers include major integrated oil and natural 
gas companies, independent oil and natural gas companies, pressure 
pumping service companies, state-owned oil companies and international 
service supply chain management companies. Th  e Company’s ability to 
compete in the oilfi eld services market is dependent on the Company’s 

ability to diff erentiate products and services, provide superior quality 
and service, and maintain a competitive cost structure. Company 
operations are impacted by natural gas and oil well drilling activity, the 
depth and drilling conditions of wells, the number of well completions 
and the level of work-over activity in North America. Drilling activity, 
is largely dependent on the volatility of natural gas and crude oil prices 
and expectations of future prices. Th  e Company’s results of operations 
depend heavily upon sustainable prices charged customers, which are 
impacted by drilling activity levels, availability of equipment and other 
resources, and competitive pressures. Th  ese combined market factors 
can lead to volatility in both revenue and profi tability.

  Historical market conditions are refl ected in the table below:

 2010 

 2009 

 2008 

 Average Active Drilling Rigs 

 United States 
 Canada 
 Total North America 

 Vertical Rigs (U.S.) 
 Horizontal Rigs (U.S.) 
 Directional Rigs (U.S.) 
 Total Drilling Type (U.S.) 

 Oil vs. Natural Gas Drilling Rigs 

 Oil 

 Natural Gas 
 Total North America 

 Average Commodity Prices 

 1,549 
 349 
 1,898 

 502 
 825 
 222 
 1,549 

 795 

 1,103 
 1,898 

 1,089 
 221 
 1,310 

 433 
 455 
 201 
 1,089 

 382 

 928 
 1,310 

 West Texas Intermediate Crude Prices 
(per barrel) 
 Natural Gas Prices ($/mmbtu) 

 $ 
 $ 

 79.40 
 4.25 

 $ 
 $ 

 61.65 
 3.71 

 $ 
 $ 

 1,879 
 381 
 2,260 

 954 
 553 
 372 
 1,879 

 543 

 1,717 
 2,260 

 99.57 
 8.07 

 2010
  vs
  2009 

 42.2   % 
 57.9   % 
 44.9   % 

 16.0   % 
 81.3   % 
 10.4   % 

 2009
  vs
  2008 

 (42.0)   % 
 (42.0)   % 
 (42.0)   % 

 (54.6)   % 
 (17.7)   % 
 (46.0)   % 

 108.1   % 

 18.9   % 

 (29.7)   % 

 (46.0)   % 

 28.8   % 
 14.6   % 

 (38.1)   % 
 (54.0)   % 

  Source: Rig count: Baker Hughes, Inc. (www.bakerhughes.com); West Texas Intermediate Crude and Natural Gas Prices: Department of Energy, 
Energy Information Administration (www.eia.doe.gov).

FLOTEK INDUSTRIES, INC.  Form  10K 19

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Global economic growth and increased demand for oil and natural gas 
are the primary drivers of customer expenditures to develop and produce 
oil and natural gas. Th  e recovery within the global economy began in 
2010 and is anticipated to continue in 2011. Increased economic activity, 
particularly in emerging Asia and Middle East economies, and market 
predictions for continued economic growth supports expectations of 
increasing demand for oil and natural gas. Spending by oil and natural 
gas exploration and production companies, which is dependent upon 
forecasts of the expected future supply and future demand for oil and 
natural gas products and associated estimates of costs to fi nd, develop, 
and produce reserves, increased in 2010 as compared to 2009. Changes 
in oil and natural gas exploration and production spending resulted in 
increased demand for the Company’s products and services.

  In North America, customer expenditures increased for both oil and 
natural gas projects resulting in a 45% increase in the North American 
rig count in 2010 as compared to 2009. Th  e increase in oil-directed 
drilling is a direct refl ection of the global price of oil, which is currently 
trading at a premium, on a Btu basis, relative to natural gas in North 
America. Th  e increase in gas-directed drilling was driven by activity in 
unconventional shale gas plays due to the favorable prices of wet gas, 
despite relatively low prices for natural gas. Spending on gas-directed 
projects in 2010 was supported by (1) hedges on production made in 
prior periods when futures prices were higher, (2) the need to drill and 
produce natural gas to hold leases acquired in earlier periods, (3) the 
infl ux of equity from companies interested in developing a position 
in the shale resource plays and (4) associated production of natural 
gas liquids in certain basins.

  As a result of streamlining operational costs in 2009 and proactive 
management of operational costs during 2010, the Company was 
favorably positioned to respond to increased activity and product 
demand in 2010. Further, innovative sales initiatives and strategic 
international eff orts enabled the Company to increase revenues by 
30.6% in 2010 as compared to 2009.

  Forecasting the Company’s position in the current recovery cycle is 
challenging, as it diff ers from past cycles due to the overlay of continued 
worldwide uncertainties, including signifi cant political unrest and radical 
regime and governmental changes in signifi cant oil producing countries. 
Changes in product demand to liquid rich natural gas and oil products 
from natural gas products aff ected the type of industry drilling activity 
and increased petroleum pricing. Despite recent favorable activity the 
Company expects continued uncertainty in drilling activity in 2011 
due to a number of factors including commodity prices, global demand 
for oil and natural gas, supply and depletion rates of oil and natural 
gas reserves, as well as broader variables including government fi scal 
policies and current and potential political unrest in key petroleum 
producing countries.

  Th  e oil fi eld services sector experienced a cyclical low in the third 
quarter of 2009. Stabilization of the business and cost containment 
measures taken by the Company beginning in 2009 were still being 
realized throughout 2010. Th  e Company expects improved economic 
conditions will continue throughout 2011 despite drilling activity 
uncertainty. As exploration and production companies’ outlooks 
improve with higher expectations of forecast liquid-rich natural gas 
and oil prices, the Company remains optimistic capital budgets for 
drilling and completion activities will strengthen. Th  e Company 
expects rig count in the oil basins, which have contributed to Drilling 
revenue with increased Teledrift business in the Permian Basin, to lead 
to margin relief on pricing.

  Th  e Company expects that North American gas market activity will 
continue to remain stable in unconventional plays such as Barnett, 
Haynesville, Marcellus and other basins which utilize the Company’s 
drilling tools. In addition, the Company expects chemical additives will 
continue realizes to enhanced performance, when added to fracturing 
fl uids utilized in this type drilling further supporting the stability of 
product demand of the Company’s Chemicals segment which is closely 
aligned to rig count activity. Th  e Company plans to pursue identifi ed 
international opportunities in 2011.

  Th  e Company expects 2011 drilling and completion activity to remain 
relatively stable compared to 2010 levels. Market conditions are forecast 
to improve slightly and pricing is expected to remain competitive 
throughout 2011. Th  e Company intends to continue the strategic 
initiative to add drilling jars and shock subs to the company’s fl eet 
and to reduce the Company’s sub-rental usage. Th  e Company also 
intends to continue to pursue international market opportunities with 
the Teledrift line of MWD products during 2011.

  With research eff orts focused on the Chemicals segment, the Company 
has been able to timely respond to the increased demand for growth in 
unconventional liquid rich and oil sand formation plays. As a result of 
the Company’s success in unconventional areas, such as the Marcellus 
Shale, and within tight sand gas play areas, such as the Niobrara, the 
Company expects to continue to experience growth within identifi ed 
basins by leveraging the proven success of the Company’s products, 
in particular, complex nanofl uids.Th  e Drilling segment has eff ectively 
redesigned the Company’s motors to operate more successfully in areas 
such as Haynesville, Barnett and Bakken. Th  e increase in operational 
performance of the Company’s Artifi cial Lift segment enabled the 
Company to signifi cantly increase the customer base in 2010.

  Capital expenditures in the Drilling segment were $4.7 million in 
2010 compared to $6.2 million in 2009. Capital expenditures were 
signifi cantly curtailed in 2010 in response to decreased demand. 
Management has forecast Drilling capital expenditures of $7.9 million 
in 2011; however, this amount may fl uctuate dependent upon market 
demand and realized results of operations. Th  e Company intends to 
sharpen the focus of capital expenditures within the Drilling segment 
to further increase the Company’s international presence.

  Th  e Company’s business is comprised of three reportable segments: 
Chemicals, Drilling and Artifi cial Lift. Th  e Company’s focus is on 
serving the drilling-related needs of oil and gas companies primarily 
through the Chemicals and Drilling segments, and the production 
related needs of oil and gas companies through the Artifi cial Lift and 
Chemicals segments. Th  e Company believes product off erings and 
geographical presence throughout all three business segments provides the 
Company with diverse sources of cash fl ow. Although each segment has 
unique technical expertise, all segments share a commitment to provide 
customers with quality, competitively priced equipment and services.
 •   Th  e Chemicals segment is comprised of two business divisions: 
Specialty Chemicals and Logistics. Specialty Chemicals designs, 
develops, manufactures, packages and markets specialty chemicals 
used in oil and gas well cementing, stimulation, acidizing, drilling and 
production. Logistics manages automated material handling, loading 
facilities, and blending capabilities for oilfi eld services companies.
 •   Th  e Drilling segment rents, inspects, manufactures and markets 
down-hole drilling equipment for the energy, mining, water well 
and industrial drilling sectors.
 •   Th  e Artifi cial Lift segment assembles and markets artifi cial lift 

20

FLOTEK INDUSTRIES, INC.  Form  10K

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

equipment, including the Petrovalve line of rod pump components, 
electric submersible pumps, gas separators, valves and services that 
support coal bed methane production.

oilfi eld service cyclical risk by balancing drilling versus production; 
rental versus service; domestic versus international; and natural gas 
versus crude oil operations.

  Over the past several years, the Company has grown through strategic 
acquisitions, organic growth and investments in complementary or 
competing businesses in an eff ort to expand product off erings and 
geographic presence within targeted markets. Th  e Company mitigates 

  Acquisitions completed by the Company in the preceding three years 
include:
 •   Teledrift, Inc. (“Teledrift”), designs and manufactures wireless survey 
and MWD equipment, in February 2008.

      Results of Operations (in thousands):

 Revenue 

 Cost of revenue 

 Gross margin 

 Selling, general and administrative cost 

 Depreciation and amortization 

 Research and development costs 

 Impairment of long-lived assets 

 Loss on disposal of long-lived assets 

 Impairment of goodwill and other intangible assets 

 Loss from operations 

Change in fair value of warrant liability

 Interest and other expense, net 

 Loss before income taxes 

 (Provision) benefi t for income taxes 

 NET LOSS 

  Results for 2010 compared to 2009—
Consolidated

  Revenue for the year ended December 31, 2010 was $147.0 million, an 
increase of $34.4 million, or 30.6%, compared to $112.6 million for 
the same period in 2009. Revenue increased across all of the company’s 
segments due to improved pricing, increased drilling activity, and slight 
recovery of industry demand for products.

  Consolidated gross margin increased by $23.6 million, or 80.3%, to 
$53.0 million in 2010 from $29.4 million in 2009. Gross margin 
as a percentage of sales increased to 36.0% for 2010 from 26.1% 
for 2009. Th  is favorable variance resulted from increased product 
sales ($21.5 million or 29.7%) and rental revenue ($13.5 million or 
47.3%) combined with direct operational expense savings off set by a 
13.0% increase in cost of revenue. Increased cost of revenue was due 
to increased costs of materials, rentals and freight proportionate to 
increased activity. Gross margin is calculated as revenue less associated 
cost of revenue, inclusive of personnel, occupancy, depreciation and 
other expenses directly associated with the generation of revenue.

 Year Ended December 31, 

 2010 

 2009 

 2008 

 $ 

 146,982 

 $ 

 112,550 

 $ 

 226,063 

 94,012 

 52,970 

 41,861 

 4,543 

 1,441 

 8,898 

 2,104 

 390 

 (6,267) 

(21,464)

 (21,279) 

 (49,010) 

 5,545 

 83,166 

 29,384 

 36,943 

 4,926 

 2,118 

-

 - 

  18,500  

 (33,103) 

 135,307 

 90,756 

 46,311 

 5,570 

 1,931 

-

 - 

  67,695  

 (30,751) 

465    

-

 (15,679) 

 (48,317) 

 (2,016) 

 (13,990) 

 (44,741) 

 10,499 

 $ 

 43,465 

 $ 

 50,333 

 $ 

 34,242 

  Selling, general and administrative costs, (“SG&A”) are not directly 
attributable to products sold or services rendered. SG&A costs for the 
year ended December 31, 2010 were $41.9 million, an increase of 
13.3%, compared to $36.9 million in 2009. Th  e comparative period over 
period increase resulted from increased incentive stock compensation 
expense of $4.0 million and professional fees of $2.1 million. Non-cash 
incentive stock compensation expense increased due to recognition 
of $3.0 million of non-cash compensation expense during the second 
quarter of 2010 related to prior equity grants to the Company’s former 
President and CEO, which vested at the time of his retirement from the 
Company on June 30, 2010 and vesting of other outstanding existing 
equity grants. Th  e increase in professional fees related to the Company’s 
March 31, 2010 fi nancing, defense of class action lawsuits and use 
of third party technical consultants (e.g., information technology; 
investment; and valuation advisors).

  Depreciation and amortization costs were $4.5 million for the year 
ended December 31, 2010, a decrease of approximately 8.1% compared 
to the same period in 2009.

FLOTEK INDUSTRIES, INC.  Form  10K 21

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Research and development (“R&D”) expenses were $1.4 million for 
the year ended December 31, 2010, a decrease of 33.3%, compared 
to $2.1 million during the same period in 2009. Th  e reduction in 
R&D expense is attributable to more realigned spending objectives 
on key initiatives driven by the economic recession and management 
cost containment objectives. Th  e Company anticipates 2011 R&D 
spending levels to remain consistent with 2010. R&D is charged to 
expense as incurred.

  Costs associated with impairments totaled $8.9 million and $0.4 million, 
related to long-lived asset and other intangibles, for the year ended 
December 31, 2010, a decrease of $9.2 million or 49.8% compared to 
$18.5 million in 2009. Th  e impairment valuation recognized during 
2010 primarily related to long-lived assets within the Drilling segment. 
During the fourth quarter of 2010 revenue generation trends of certain 
identifi ed rental assets were not performing as anticipated by management 
in the Company’s 2010 forecast. Upon review, management determined 
the recoverability of the carrying value of certain assets to be less than 
the expected revenue generation capacity of the assets. Th  e $18.5 million 
recognized in 2009 was attributable to the Teledrift division. 

Revenue within the Drilling segment increased $15.0 million, or 
29.6% in 2010 due to increased demand for products resulting from 
a shift in the type of drilling activity as well as fl uctuations in oil and 
natural gas commodity prices. Management believes the current cost 
structure is appropriate for 2011 forecast levels of activity and does 
not foresee signifi cant future adjustments. Changes in market demand 
or forecast assumptions could cause management to pursue additional 
cost containment eff orts.

During the year ended December 31, 2010, the warrant liability 
increased by $21.5 million to $26.2 million. Th  e increase has been 
recognized in the statement of operations as a noncash expense. Th  is 
liability will not be settled in cash. Future fl uctuations in the warrant 
liability will be recognized as noncash income or expense.

  Interest expense was $19.4 million for the year ended December 31, 2010, 
an increase of $3.9 million or 25.0% compared with $15.5 million 
in 2009. Th  e increase was the result of an increase in the interest rate 
associated with the refi nancing of the Company’s senior credit facility 
from 8.5% to 12.5% combined with the amortization of related 
issuance costs of $2.0 million incurred during the year (See “Capital 
Resources and Liquidity”), commitment fee payments of $7.3 million.

  An income tax benefi t of $5.5 million was recorded for the year ended 
December 31, 2010, refl ecting an eff ective tax rate of (11.3)%, compared 
to a tax provision of $2.0 million for the year ended December 31, 2009, 
refl ecting an eff ective tax rate of (4.2%). Th  e change in the Company’s 
eff ective tax rate is primarily due to a $4.2 million increase in the 
valuation allowance recorded in 2010 against the deferred tax asset 
of one of our fi ling jurisdictions and a $7.5 million increase to tax 
expense recorded in 2010 for the nondeductible expense related to 
the warrant liability.

  Results for 2009 compared to 2008—
Consolidated

  Revenue for the year ended December 31, 2009 was $112.6 million, a 
decrease of $113.5 million, or 50.2%, compared to $226.1 million for 
the same period in 2008. Revenue decreased across all of the Company’s 
segments as depressed petroleum and natural gas prices drove down 
rig count and related drilling activity, negatively impacting activity 
volume in 2009. Pricing pressures were also a factor in the decline of 
revenue as customers switched to less expensive products where possible.

  Consolidated gross margin decreased $61.4 million and as a percentage 
of sales decreased to 26.1% in 2009 from 40.1% in 2008 due to margin 
compression in the Drilling segment. Although direct expense reductions 
of $5.9 million were realized in 2009 versus 2008, the decrease in direct 
expenses did not occur as swiftly as the decline in revenue.

  SG&A costs were $36.9 million for the year ended December 31, 2009, 
a decrease of 20.2%, compared to $46.3 million in 2008. Th  e decrease 
was primarily due to a $9.3 million reduction in indirect personnel 
and personnel related costs and professional fees due to headcount 
reduction and cost containment eff orts.

  Depreciation and amortization costs were $4.9 million for 2009, a 
decrease of approximately 11.6% compared to $5.6 million in 2008. 
A reduction of amortizable intangible assets and depreciable fi xed 
assets due to the impairment recorded in 2008 was the primary cause 
of the decrease.

  R&D costs in 2009 were $2.1 million, an increase of 9.7%, compared 
to $1.9 million in 2008. R&D costs in the Chemicals segment were 
65% and 89% of total R&D expense in 2009 and 2008, respectively.

  In the second quarter of 2009, the Company recognized goodwill 
impairment of approximately $18.5 million related to the Teledrift 
reporting unit. No impairment was recorded as part of management’s 
2009 annual assessment of goodwill.

  Interest expense was $15.5 million for the year ended December 31, 2009 
versus $13.9 million for the comparative 2008 period. Th  e increase 
primarily related to accretion of debt discount recognized eff ective 
January 1, 2009 associated with adoption of a new accounting principle.

  An income tax provision of $2.0 million was recorded for the year ended 
December 31, 2009, resulting in an eff ective tax rate of (4.2)%, compared 
to a tax benefi t of $10.5 million for the year ended December 31, 2008, 
with an eff ective tax rate of 23.5%. Th  e change in the Company’s 
eff ective tax rate, resulted from an $18.8 million valuation allowance 
recorded in 2009 against deferred tax assets of one of the Company’s 
fi ling jurisdictions and due to a $19.3 million impairment charged 
assessed in 2008 which impacted the 2008 tax provision.

22

FLOTEK INDUSTRIES, INC.  Form  10K

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Results by Segment

 Chemicals and Logistics  (dollars in thousands)  

 2010 

 2009 

 2008 

 For the Year Ended December 31, 

 Revenue 

 Gross margin 

 Gross margin % 

 Income from operations 
 Income from operations % 

 $ 

 $ 

 $ 

 66,121 

 29,249 

 44.2   % 

 19,833 

 30.0   % 

 $ 

 $ 

 $ 

 49,296 

 21,667 

 44.0   % 

 12,964 

 26.3   % 

 $ 

 $ 

 $ 

 109,356 

 49,119 

 44.9   % 

 37,433 

 34.2   % 

  Results for 2010 compared to 2009—Chemicals 
and Logistics

  Results for 2009 compared to 2008—Chemicals 
and Logistics

  Chemicals’ revenue for 2010 was $66.1 million, an increase of 
$16.8 million, or 34.1%, as compared to $49.3 million in 2009. Recovery 
of previously granted product and service price reductions, increased 
international sales and increased demand for microemulsion products 
from new and existing customers drove the increase. Additionally, new 
products generated from the Company’s ongoing R&D activities continue 
to be favorably received by customers. Th  e favorable variance also 
correlates with an 18.9% increase in average natural gas rig activity (2010: 
1,103 rigs vs. 2009: 928 rigs) within the industry and corresponding 
product sales increases of $17.5 million. Th  e favorable variances was 
off set by a decrease in customer service revenue ($0.7 million) in the 
fi rst half of 2010 as compared to the fi rst half of 2009 in response to 
industry uncertainty regarding ramifi cations of the British Petroleum 
Deepwater Horizon oil disaster. Correspondingly, the drilling moratorium 
in the Gulf of Mexico signifi cantly impacted the Company’s Logistics 
division contract in the Gulf of Mexico.

  Th  e gross margin increased $7.6 million, or 35% in 2010 as compared 
to 2009; however, the gross margin as a percentage of revenue remained 
relatively fl at at 44.2% for the year ended December 31, 2010, compared 
to 44.0% for the year ended December 31, 2009. Favorable variances 
were due to increased product sales volumes and favorable product 
mix margins.

  Income from operations was $19.8 million for 2010, an increase of 
approximately 53.0% compared to $13.0 million in 2009. Income from 
operations as a percentage of revenue increased to 30.0% for 2010 from 
26.3% for the same period in 2009. Favorable variance is attributable 
to increased product sales and favorable product mix margins.

 Drilling Products  (dollars in thousands)  

 Revenue 

 Gross margin 
 Gross margin % 

 Loss from operations 

 Income from operations % 

  Chemicals revenue for the year ended December 31, 2009 was 
$49.3 million, a decrease of $60.1 million, or 54.9%, compared to 
$109.4 million for the year ended December 31, 2008. Th  e decrease 
in revenue was primarily due to a 46% reduction in volume driven 
by lower crude and natural gas prices and associated steep drop in rig 
and well fracturing activity. Further, pricing pressures drove customers 
to lower priced products resulting in a 24% decrease in average sales 
dollars per unit sold in 2009 versus 2008. Sales of the Company’s 
patented micro-emulsion chemicals declined 59% to $31.6 million in 
2009 compared to 77.3 million in 2008. Demand for micro-emulsion 
chemicals is contingent upon various market variables including the fact 
that micro-emulsion chemicals historically have a higher per-unit cost.

  Gross margin decreased $27.5 million in 2009 due to reductions in 
revenue. Slight reductions in gross margin as a percentage of revenue 
from 44.9% to 44.0% were realized in 2009 versus 2008, respectively. 
Product margins as a percentage of product revenue remained fl at. 
Field direct expenses as a percentage of segment revenue increased to 
8.1% in 2009 from 5.5% in 2008 as revenue decreased at a higher rate 
than cost containment reductions. Chemical product costs fl uctuated 
signifi cantly with the price of petroleum. Th  e Company has historically 
not led the market in pricing, accordingly, product margins are directly 
impacted by market and cost fl uctuations.

  Income from operations was $13.0 million for the year ended 
December 31, 2009, a decrease of approximately 65.4% compared 
to the same period in 2008. Income from operations as a percentage 
of revenue decreased to 26.3% for 2009 versus 34.2% in 2008. Field 
indirect costs decreased by $3.2 million or 26.8% due primarily to 
on-going cost containment eff orts initiated in 2008. Th  e rate of cost 
reductions, however, did not keep pace with the decline in revenue; 
accordingly fi eld indirect costs increased as a percentage of revenue to 
17.7% in 2009 from 10.9% in 2008.

 For the Year Ended December 31, 
 2010 

 2009 

 65,782 

 $ 

 18,991 

 $ 
 28.9   %     

 50,774 

 $ 

 4,781 

 $ 
 9.4   %     

 2008 

 98,262 

 36,897 

 37.5   % 

 (9,738) 

 $ 

 (32,084) 

 $ 

 (43,840) 

 (14.8)   %     

 (63.2)   %     

 (44.6)   % 

 $ 

 $ 

 $ 

FLOTEK INDUSTRIES, INC.  Form  10K 23

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Results for 2010 compared to 2009—Drilling 
Products

  Results for 2009 compared to 2008—Drilling 
Products

  Drilling revenue for the year ended December 31, 2010 was 
$65.8 million, an increase of $15.0 million, or 29.6% compared to 
$50.8 million for the year ended December 31, 2009. Th  e favorable 
variance was attributable to increased rental activity of $13.6 million 
that was partially driven by a 16.0% increase in vertical rig count 
during 2010 as compared to 2009 (2010: 502 versus 2009: 433). Th  e 
$13.6 million increase, by reporting unit, consisted of increased rental 
activity of $6.4 million for Teledrift products and $7.1 million for 
Spidle/Turbeco. Teledrift realized 104% revenue growth in West Texas 
due to improved market conditions, marketing and sales eff orts and 
above average lost-in-hole revenue. Spidle/Turbeco revenue benefi ted 
from increased motor rentals in both the Barnett and Bakken shales. 
Improved motor designs for historically diffi  cult basins resulted in 
improved pricing and run rates. An additional $1.3 million period over 
period increase was realized from increased domestic and international 
product sales both domestically and internationally to the copper 
mining industry. Increased copper mining activity is attributable to 
an escalation in the market price of copper.

  Gross margin increased to $19.0 million in 2010, an increase of 
$14.2 million, or 297.2%, compared to $4.8 million in 2009. Gross 
margin as a percentage of revenue increased 19.5% to 28.9% in 2010 
from 9.4% in 2009. Favorable period over period variance was primarily 
due to increased rental volumes and favorable product mix margins.

  Loss from operations was $9.8 million in 2010, an improvement of 
$22.3 million or 69.6% as compared to $32.1 million loss in 2009. 
Th  e improved performance is primarily due to the $9.6 million 
positive variance between the 2010 realized $9.3 million impairment 
of long-lived and other intangible assets and the 2009 $18.5 million 
impairment of goodwill, combined with the $13.6 million increase 
in rental revenue.

  Drilling revenue for the year ended December 31, 2009 was 
$50.8 million, a decrease of $47.5 million, or 48.3%, compared 
to $98.3 million for the year ended December 31, 2008. Th  e 2009 
decline as compared to 2008 was primarily due to decreased demand 
for products and services commensurate with the reduction in total 
rig count in North America. Reductions in volume were experienced 
in all product lines and nearly all products. Further, an oversupply 
of tools available for rent or sale by the Company and in the market 
due to the economic recession created pricing pressures that reduced 
revenue on a per rental basis.

  Gross margin decreased $32.1 million in 2009 compared to 2008 due 
to reduced revenue. Product and rental gross margins as a percentage 
of associated revenue declined to 55.6% in 2009 from 66.0% in 2008, 
accounting for a $4.6 million relative decrease in gross margin, due to 
market pricing pressures. Field direct costs decreased $3.6 million or 
16% in 2009 due to cost containment eff orts; however, due to reduced 
revenue, costs increased as a percentage of revenue to 37% from 23%. 
Inventory adjustments related to increased inventory reserves, increased 
$1.9 million in 2009 as compared to 2008 contributing to the decrease.

  Loss from operations was $32.1 million in 2009, an improvement of 
$11.8 million or 26.8% as compared to the 2008 loss of $43.8 million. 
Th  e positive variance was due to a year-over-year reduction in goodwill 
impairment charges ($18.5 million in 2009 versus $59.1 million in 
2008,) off set by decreased gross margins. Field indirect costs decreased 
by $3.2 million or 15.0% in 2009 as compared to 2008 due to cost 
containment eff orts; however, due to reduced revenue, indirect costs 
increased as a percentage of revenue to 36.2% in 2009 from 22.0% 
in 2008.

 Artifi cial Lift  (dollars in thousands)  

 Revenue 
 Gross margin 

 Gross margin % 

 Income (loss) from operations 
 Income (loss) from operations % 

 $ 
 $ 

 $ 

 For the Year Ended December 31, 

 2010 

 15,079     
 4,730     

 $ 
 $ 

 31.4   % 

 3,070     

 $ 

 20.4   % 

 2009 

 12,480     
 2,936     

 $ 
 $ 

 23.5   % 

 1,161     

 $ 

 9.3   % 

 2008 

 18,445     
 4,740     

 25.7   % 

 (6,709)     

 (36.4)   % 

  Results for 2010 compared to 2009—Artifi cial 
Lift

  Artifi cial Lift revenue for the year ended December 31, 2010 was 
$15.1 million, an increase of $2.6 million, or 20.8%, compared to 
$12.5 million for the year ended December 31, 2009. Th  e majority 
of Artifi cial Lift revenue is derived from coal bed methane (“CBM”) 
drilling. CBM drilling activity is highly correlated to the price of 
natural gas. Th  e price of natural gas has increased 14.4% to $4.25/
mmbtu at the end of December 2010 from $3.71/mmbtu for the 
same period in 2009. Th  roughout 2010 natural gas drilling activity 
also steadily increased to levels in excess of 1,000 natural gas drilling 
rigs. Th  e average North American natural gas rig count increased 
18.9% to 1,103 rigs at the end of December 2010 from 928 rigs for 

the comparable period in 2009. Th  e impact of the increase in natural 
gas prices and corresponding increase in drilling activity resulted in 
an increase in the volume of units sold.

  Gross margin increased $1.8 million, or 61.1% to $4.7 million in 
2010 from $2.9 million in 2009 due to increased product revenue of 
$2.3 million or 19.9% combined with cost effi  ciencies realization. Raw 
materials costs and direct expenses decreased as a percentage of revenue 
to 69% in 2010 from 76% in 2009 due to the fi xed cost structure of 
the business and managements continued cost containment eff orts.

  Income from operations improved $1.9 million or 164.4% to 
$3.1 million in 2010 from $1.2 million in 2009 due to increased 
demand driven by the period over period increase in the average price 
of natural gas and the corresponding increase in drilling activity.

24

FLOTEK INDUSTRIES, INC.  Form  10K

   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Results for 2009 compared to 2008—Artifi cial 
Lift

  Artifi cial Lift revenue for the year ended December 31, 2009 was 
$12.5 million, a decrease of $6.0 million, or 32.3%, compared to 
$18.4 million for the year ended December 31, 2008. As the price of 
natural gas declined throughout the majority of 2009, drilling activity 
slowed considerably, resulting in a reduction in the volume of units sold.

  Gross margin decreased $1.8 million, or 38.1%, to $2.9 million in 
2009 from $4.7 million in 2008 due to decreased product revenue. 

Product margins increased slightly to 69% in 2009 from 68% in 2008 
accounting for a $0.1 million relative increase in gross margin. Field 
direct costs decreased by $0.3 million, or 24%, period over period due 
to cost containment eff orts.

  Income from operations increased $7.9 million to $1.2 million in 2009 
from a loss from operations of $6.7 million in 2008. Th  e majority of 
the variance is due to no goodwill impairment being recognized in 
2009 compared to $8.6 million of impairment recognized in 2008. 
Further, fi eld indirect costs decreased $1.1 million due to management’s 
cost containment eff orts.

  Capital Resources and Liquidity

  Overview

  Plan of Operations for 2011

  Ongoing capital requirements are driven by the Company’s need to 
service debt, acquire and maintain equipment, and fund working capital 
requirements. During 2010, the Company funded capital requirements 
primarily with operating cash fl ows, debt borrowings, and conversions 
of exercisable and contingent warrants.

  Th  e impact of the global recession continued to aff ect the Company’s 
fi nancial performance and liquidity in 2010; however, as oil and natural 
gas prices, the number of well completions and rig count trended 
favorably throughout 2010, the Company experienced, and continues 
to experience, increasing levels of demand for products and services 
across all business segments.

  At December 31, 2010, the Company was in compliance with debt 
covenants. Th  e signifi cant terms of the Company’s term loan are 
discussed under Item 8 “Financial Statements and Supplementary 
Data” and in Note 10 “Convertible Notes and Long-Term Debt” in 
of the Notes to Consolidated Financial Statements.

  At December 31, 2010, the Company was not in compliance with 
the continued listing standards of the NYSE. Noncompliance arose as 
both global market capitalization and stockholders’ equity fell below 
$50 million in 2009. In March 2010, the Company submitted a 
plan of action to the NYSE outlining management’s plan to achieve 
compliance during the 18-month cure period allowed by the NYSE, 
which ends June 2011. During implementation and execution of the 
plan, the Company’s common stock has continued to be listed on 
the NYSE, subject to compliance with other NYSE continued listing 
requirements. On March 29, 2010, the NYSE accepted the Company’s 
plan of action.

  The Company has cash and cash equivalents of approximately 
$19.9 million at December 31, 2010 primarily attributable to cash fl ows 
from operations. In March 2010, the Company received net proceeds 
of $6.1 million from the execution of a term loan and refi nancing of a 
portion of the Company’s convertible notes. Th  e Company’s favorable 
operating cash results, anticipated increases in forecast activity and 
level of demand for the Company’s products and services, as well as, 
current cash position and future outlook infl uenced the $2.7 million 
increase of planned 2011 capital expenditures to $8.8 million from 
capital expenditures of $6.1 million in 2010.

  Th  e Company believes suffi  cient cash reserves are available to meet 
anticipated operating and capital expenditure requirements during 
2011; however, the Company is exploring options to secure more 
favorable debt and equity fi nancing terms.

  During 2010 oil and liquid-rich natural gas prices improved directly 
impacting demand for the Company’s products and services. Forecasting 
the depth and length of the recovery cycle of the current economy is 
challenging due to the overlay of worldwide fi nancial uncertainty. As 
the 2010 average annual drilling rig count increased to 1,549 rigs, 
or 42.2%, as compared to the average annual drilling rig count of 
1,089 in 2009, the Company has experienced encouraging revenue 
growth of 30.6% and an increase in gross margin percentage of 9.9% 
compared to 2009.

  Th  e Company’s 2011 Plan of Operations anticipates sustained 
improvement in industry economic conditions. Th  e 2011 Plan includes 
the following:
 •   Establish a traditional commercial banking relationship to provide 
the Company with increased capacity and fl exibility to respond to 
increased demand forecast for 2011.
 •   Invoke the automatic conversion of preferred stock.
 •   Explore funding opportunities with fi nancial advisors. Th  e likelihood 
of obtaining additional equity funding should increase if the economy 
continues to improve and if the oil and gas industry growth continues.
 •   Closely manage capital expenditures despite improved cash fl ows. Th  e 
Company’s capital expenditure budget for 2011, is approximately 
$8.8 million, an increase of $2.7 million from the $6.1 million 
spent in 2010.
 •   Continue expansion into foreign markets to realize strategic benefi ts 
for the Company’s existing business segments. Th  e Company is actively 
working with potential business partners that off er a broader geographic 
reach or new and unique ways to use existing products and services.
 •   Continue strategic identifi cation and sale of non-core assets and 
underperforming product lines. Continue identifi cation of assets 
no longer aligned with strategic objectives. In addition to providing 
liquidity, the sale of non-strategic assets should allow the Company 
to continue to concentrate eff orts and resources on improving and 
expanding the reach of profi table products.
 •   Continue emphasis of certain product lines, which could result in 
further improvement of the Company’s margins. Th  e Company 
continues to assess both outsourcing and in-house opportunities to 
realize operational improvements. As economic conditions improve, 
the Company will hire additional personnel as needed.

FLOTEK INDUSTRIES, INC.  Form  10K 25

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

 •   Manage operating cash fl ows through receivables, payables and 
inventory management. Th  e Company is poised to realize increased 
cash fl ows from inventory management as demand for products 
increases. Overall management of working capital is being highlighted. 
Th  e Company will continue to revisit pricing strategies and adjust 
prices in order to attain the most favorable market positions that 
conditions and environments will allow.
 •   Manage asset utilization to enhance and increase the synergy of 
operations and sales across all business and product lines in order to 
be prepared and responsive with available resources to meet increasing 
market demand of products and services.

 •   Continue to emphasize technology advancements and diff erentiation 
across all business segments. Technological innovations are important 
to the Company’s future success. Th  e Company intends to maintain 
current R&D activities in support of Chemicals’ additives solutions 
and Drilling’s product design diff erentiation to meet the specifi c 
demands of the customers and areas where the Company operates.
 •   Implement a new ERP system to more actively manage internal 
controls, reduce current accounting constraints, and increase operational 
responsiveness.
 •   Continue to simplify existing tax structure, while taking advantage 
of existing NOLs.

  Cash Flows

  Cash fl ow metrics from our consolidated statements of cash fl ows are as follows (in thousands):

 Net cash provided by operating activities 

 Net cash used in investing activities 

 Net cash provided by fi nancing activities 
 Eff ect of exchange rate fl uctuations 
 Net increase (decrease) in cash and cash equivalents 

 2010 
 12,099 

 $ 

 (600) 

 1,900 
 (21) 
 13,378 

 $ 

 2009 
 2,186 

 $ 

 2008 
 24,874 

 (3,699) 

 (117,178) 

 7,812 
 (7) 
 6,292 

 $ 

 91,215 
 - 
 (1,089) 

 $ 

 $ 

  Operating Activities

  During 2010, 2009 and 2008, the Company generated cash 
from operating activities totaling $12.1 million, $2.2 million and 
$24.9 million, respectively. Th  e consolidated net loss for 2010 was 
$43.5 million compared to a consolidated net loss of $50.3 million for 
2009 and a consolidated net loss of $34.2 million for 2008. Noncash 
items in 2010 totaled $55.9 million, consisting of a change in warrant 
liability fair value ($21.5 million), asset depreciation and amortization 
($13.8 million), impairment of long-lived assets and other intangibles 
($9.3 million), amortization of deferred fi nancing costs and accretion of 
debt discount ($8.9 million), stock compensation expense ($4.7 million), 
reduction in the tax benefi t of share-based awards ($1.7 million) and 
a loss on the extinguishment of debt ($1.0 million) off set by a net 
gain on the sale of assets of $1.3 million and a deferred income tax 
benefi t ($3.6 million). Noncash items in 2009 were $49.4 million, 
consisting of impairment charge of goodwill ($18.5 million), asset 
depreciation and amortization ($14.2 million), deferred income tax 
provision ($10.5 million), amortization of deferred fi nancing costs and 
accretion of debt discount ($6.4 million), and stock compensation 
expense ($1.7 million), off set by a net gain on the sale of long-lived 
assets ($1.4 million). Noncash items in 2008 were $62.5 million, 
consisting goodwill and intangible impairment charges ($67.7 million), 
depreciation and amortization ($12.8 million), amortization of deferred 
fi nancing cost and accretion of debt discount ($4.7 million) off set by 
a deferred tax benefi t ($20.9 million), a net gain on the sale of and 
stock compensation expense ($2.5 million) assets ($2.9 million) and 
excess tax benefi ts of share based awards ($2.0 million).

  During 2010 changes in working capital used $0.4 million in cash. Th  e 
decrease in working capital is primarily due to working capital utilization 
to meet increased demands of the improved economic environment 
off set by the Company’s eff orts to match customer collection activity 
with the payment of vendors. Th  e Company’s use of working capital is 
evidenced by an increase in accounts receivable and inventory balances 
($12.7 million and $0.6 million, respectively) off set by reductions in 

working capital obligations in accounts payable ($5.5 million), accrued 
liabilities ($4.6 million) and recognized income tax receivable ($3.6 
million). During 2009 changes in working capital provided $3.1 million 
in cash. Th  e increase in working capital is a result of decisive eff orts 
taken during 2009 as the business declined to collect accounts receivable 
($22.6 million) and utilize inventory on-hand ($10.8 million) off set 
by payments of accounts payable ($14.6 million), accrued liabilities 
($9.8 million) and an increase in income taxes receivables ($6.6 million). 
During 2008 the changes in working capital used $3.4 million. Th  e 
decrease in working capital is principally due to the Company’s need 
to fi nance increased sales through an increase in accounts payable 
($12.4 million), accrued liabilities ($5.1 million) and interest payable 
($2.4 million) while simultaneously increasing the balance of accounts 
receivable ($8.5 million) and inventory purchases ($14.5 million).

  Investing Activities

  During 2010, 2009 and 2008, capital expenditures were $6.1 million, 
$6.6 million and $23.7 million, respectively. Capital expenditures 
remained relatively consistent during 2010 and 2009 given the economic 
uncertainty during both years in addition to the Company closely 
monitoring and maintaining available cash. Capital expenditures in 
2010 were for motors, shocks, jars, subs and instruments as well as 
fl eet service vehicles to meet and support increased customer demand. 
Capital expenditures in 2009 were made to expand the Company’s 
rental tool fl eet (primarily mud motors, MWD tools, shock subs and 
drilling jars), construct a larger facility for Teledrift operations and 
purchase additional plant and machinery, primarily machines to repair 
motors and for use in R&D activities. During 2008, the Company 
expended $98.0 million for the Teledrift acquisition and incurred 
capital expenditures of $23.7 million. Cash fl ows used in investing 
activities during 2010, 2009 and 2008 were primarily off set with 
proceeds from the sale of assets of $5.5 million, $2.9 million, and 
$4.6 million respectively.

26

FLOTEK INDUSTRIES, INC.  Form  10K

 
   
   
   
   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Financing Activities

  During 2010, 2009 and 2008, fi nancing activities provided net cash 
of $1.9 million, $7.8 million and $91.2 million, respectively.

  During 2010, the Company entered into a new term loan ($40.0 million) 
and received cash as a result of the exercise of contingent and exercisable 
stock warrants ($4.5 million). Repayments of indebtedness included 
settlement of the Company’s existing senior credit facility with Wells 
Fargo ($32.0 million) and required principal payments under the 
Whitebox fi nancing term loan of ($6.4 million). Th  e Company 
used proceeds received as payment for associated debt issuance costs 
($2.0 million). Th  e Company also recognized a reduction in excess tax 
benefi ts related to share-based awards ($1.7 million).

  During 2009, the Company received net advances ($21.8 million) from 
existing credit facilities and proceeds from the issuance of preferred stock 
($16.0 million). Repayments include payments made on indebtedness 
($27.8 million), expenses related to debt issuance costs ($0.9 million), and 
costs related to issuance of preferred stock and warrants ($1.2 million).

  During 2008, the Company issued 5.25% Convertible Notes (“2008 
Notes”) due 2028 ($115.0 million), received net advances from existing 
credit facilities ($6.7 million) and incurred an increase in excess tax 
benefi t related to share-based awards ($2.0 million). Payments include 
repayments made on indebtedness ($27.6 million), expenses related 
to the issuance of the 2008 Notes ($5.5 million) and repurchases of 
treasury stock ($0.3 million).

  Non-Cash Impairment

 Th  e Company tests goodwill for impairment at the reporting unit 
level each year in the fourth quarter and on an interim basis if events 
occur or circumstances change that could result in a reduction in the 
reporting units fair value below the reporting unit’s carrying value. Th  e 
Company tests other long-lived and intangible assets for impairment 
when events or circumstances exist which could result in a decline in 
the carrying value of the assets. Goodwill impairment is recognized 
when the carrying amount of goodwill exceeds the fair value. Other 
long-lived and intangible assets impairment is recognized when the 

Off -Balance Sheet Arrangements

  Th  ere have been no transactions that generated relationships with 
unconsolidated entities or fi nancial partnerships, such as entities 
often referred to as “structured fi nance” or “special purpose entities” 
(“SPEs”), established for the purpose of facilitating off -balance sheet 
arrangements for other contractually narrow or limited purposes. 
As of December 31, 2010, the Company was not involved in any 
unconsolidated SPEs.

carrying value of the assets exceeds the sum of the assets forecast 
undiscounted cash fl ows. 

Th  e test for goodwill, other long-lived assets, and intangible assets 
requires an analysis of the current business environment, future economic 
market indicators, expectations of future performance, anticipated 
cost of working capital requirements, projected revenue and operating 
margins, and market and industry risk rates. Recognition of changes in 
any of these variables may indicate existence of potential impairment.

  During the fourth quarter of 2010, the Company reviewed generation 
trends of certain long-lived asset groups in response to recovering 
economic expectations. Th  e Company performed an assessment of 
the recoverability of identifi ed asset groups based upon the expected 
revenue generation capability of the asset groups over the remaining 
useful lives of the asset groups compared to the carrying value of the 
asset groups. Th  e result of the assessment was discovery of certain asset 
groups’ inability to recover associated carrying value. Accordingly, the 
Company recorded a pre-tax impairment charge of $8.9 million related 
to long-lived assets, primarily rental tools within the Drilling segment. 
Further, during the fourth quarter of 2010 management tested certain 
defi nite-lived intangible assets due to changes in exclusive vendor 
relationships previously held and as a result recognized $0.4 million 
of impairment charges.

Th    e Company anticipates a steady but constant economic recovery 
into the latter half of 2011. Th  e Company also expects to continue 
to realize benefi ts from re-leveraging of sales through early 2011. 
Notwithstanding the aforementioned, uncertainties surrounding oil 
and natural gas prices and the global economy have contributed to 
conservative cash fl ows and higher risk-adjusted discount rates which 
were used in the annual 2010 assessment as compared to those used 
in the interim 2010 and annual 2009 assessments.

 Th  e Company believes cost containment actions taken in late 2009 
and actively managed throughout 2010 were successful. Th  ese actions 
included closing operating locations, curtailing capital expenditures, 
reducing personnel levels, discontinuing the Company’s 401(k) matching, 
and focusing on cost margin management. Th  e Company continues to 
emphasize collection of customer receivables and inventory management.

  Th  e Company has not made any guarantees to customers or vendors 
nor does the Company have any off -balance sheet arrangements or 
commitments, that have, or are reasonably likely to have, a current or 
future eff ect on the Company’s fi nancial condition, change in fi nancial 
condition, revenue, expenses, results of operations, liquidity, capital 
expenditures or capital resources that is material to investors.

FLOTEK INDUSTRIES, INC.  Form  10K 27

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Contractual Obligations

  Cash fl ows from operations are dependent on a number of factors, 
including fl uctuations in operating results, accounts receivable collections, 
inventory management, and the timing of payments for goods and 
services. Correspondingly, the impact of contractual obligations on the 
Company’s liquidity and capital resources in future periods should be 
analyzed in conjunction with such factors.

  Material contractual obligations consist of repayment of amounts 
borrowed through the 2008 and 2010 Notes, Senior Credit Facility 
debt, and capital and operating lease obligations. Contractual obligations 
at December 31, 2010 are as follows (in thousands):

 Secured convertible senior notes 

 $ 

 Unsecured senior convertible notes 
Interest expense on convertible notes(1)
 Long-term debt obligations 
Interest expense on long-term debt(2)
 Capital lease obligations 

 Operating lease obligations 

 Payments Due by Period 

 Total 

 Less than 1 year 

 2 - 3 years 

 4 -5 years 

 More than 5 years 

 36,004 

 $ 

 75,000 

12,384    

 33,621 

6,319    

 960 

 4,407     

 $ 

 - 

 - 

 5,828 

6,047    

3,784    

 407 

 1,508     

 36,004 

 $ 

 75,000 

6,556    

27,574    

2,535    

 553 

 1,396     

 $ 

 - 

 - 

 - 

 - 

 - 

-

 - 

 - 

 - 

 - 

 - 

 - 

 147     

 1,356 

 TOTAL 
(1)  Interest at 5.25% with principal repayment on February 15, 2013, the date of the holders’ first put option.
(2)  Interest at 12.5% until the principal balance is reduced below $30 million, and then interest at 11.5%. Scheduled principal reductions are considered, with final maturity of the 

168,695  $ 

149,618  $ 

17,574  $ 

147  $ 

 1,356 

 $ 

debt on November 1, 2013. 

  Critical Accounting Policies and Estimates

  Th  e Company’s consolidated fi nancial statements have been prepared 
in accordance with accounting principles generally accepted in the 
United States of America (“US GAAP”). Preparation of these statements 
requires management to make judgments, estimates and assumptions 
that aff ect the amounts of assets and liabilities in the fi nancial statements 
and revenue and expenses during the reported periods. Signifi cant 
accounting policies are described in Note 2 - “Summary of Signifi cant 
Accounting Policies” in the Notes to Consolidated Financial Statements. 
Th  e Company believes the following accounting policies are critical 
due to the signifi cant, subjective and complex judgments and estimates 
required based upon management’s understanding of the Company’s 
business and to the Company’s preparation of the consolidated fi nancial 
statements. Th  e Company regularly reviews the judgments, assumptions 
and estimates related to the critical accounting policies noted below.

  Inventory Reserves

  Inventories consist of raw materials, work-in-process and fi nished 
goods and are carried at the lower of cost or market using the weighted 
average cost method. Finished goods inventories include raw materials, 
direct labor and production overhead. Th  e Company’s inventory reserve 
represents the excess of inventory carrying value over the amount expected 
to be realized from the ultimate sale or other disposal of the inventory.

  Th  e Company regularly reviews inventory quantities on hand and records 
provisions for excess or obsolete inventory based on the Company’s 
forecast of product demand, historical usage of inventory on hand, 
market conditions, production and procurement requirements and 
technological developments. Signifi cant or unanticipated changes in 
market conditions or forecast expectations could aff ect the amount 
and timing of provisions for excess or obsolete inventory.

28

FLOTEK INDUSTRIES, INC.  Form  10K

  Th  e Company has not made any material change in the accounting 
methodology used to establish slow-moving and obsolete reserves 
during the past three fi scal years. Specifi c assumptions are updated at 
the date of each test to consider current industry and Company specifi c 
risk factors. Th  e current business climate is subject to evolving market 
conditions and requires signifi cant judgment to predict the potential 
impact to the Company assumptions. To the extent that changes in the 
current business environment result in adjustments to management 
assumptions, impairment losses could be realized in future periods. Th  e 
potential change in the inventory reserve resulting from a hypothetical 
10% adverse impact in the Company’s forecast annual demand for 
products would have increased the recommended inventory reserve 
by $0.2 million at December 31, 2010.

  Revenue Recognition

  Revenue for product sales and services is recognized when all of the 
following criteria have been met: (i) persuasive evidence of an arrangement 
exists, (ii) products are shipped or services rendered to the customer 
and all signifi cant risks and rewards of ownership have passed to the 
customer, (iii) the price to the customer is fi xed and determinable, and 
(iv) collectability is reasonably assured. Th  e Company’s products and 
services are sold with fi xed or determinable prices and do not typically 
include the right of return or any signifi cant post delivery obligations. 
Revenue and associated accounts receivable in the Chemicals and Drilling 
segments are typically recorded net of discount when aforementioned 
conditions are met and a signed proof of obligation is obtained from 
the customer. Deposits and other funds received in advance of delivery 
are deferred until the transfer of ownership is complete.

  Th  e Logistics division recognizes revenue related to design and 
construction oversight contracts under the percentage-of-completion 

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

method of accounting, measured by the percentage of cost incurred 
to date proportionate to the total estimated costs of completion. Th  is 
calculated percentage is applied to the total estimated revenue upon 
completion to calculate revenue earned to date. Contract costs include 
all direct labor and material costs, as well as, indirect costs related to 
manufacturing and construction operations. General and administrative 
costs are charged to expense as incurred. Changes in job performance 
metrics or estimated profi tability, including those arising from contract 
bonus and penalty provisions and fi nal contract settlements, may 
periodically result in revisions to income and expense estimates and 
are recognized in the period in which such revisions appear probable. 
All known or anticipated losses on contracts are recognized when such 
amounts become probable and estimable.

  Within the Drilling segment, payments from customers for the 
contractually negotiated replacement and loss of use value of rental 
equipment damaged or lost-in-hole (“LIH”) are refl ected as revenue 
and the carrying value of the equipment charged to cost of sales. LIH 
revenue totaled $3.1 million, $2.9 million and $4.4 million for the 
years ended December 31, 2010, 2009, and 2008, respectively.

  Goodwill

  Th  e Company annually evaluates the carrying value of goodwill in the 
fourth quarter of each year, as well as, on an interim basis if events occur 
or circumstances change that are indicative of a potential impairment. 
Such circumstances could include, but are not limited to signifi cant 
adverse changes in the business climate, unanticipated competition, or 
changes in the projected operating results. Impairment testing consists 
of a two-step process. Th  e fi rst step is to compare the estimated fair value 
of each reporting unit’s carrying value. If the fair value of a reporting 
unit is less than the carrying value, the second step of the impairment 
test is performed to determine the amount of impairment, if any.

  Th  e Company determines fair value using widely accepted valuation 
techniques, including discounted cash fl ows and market multiple 
analyses, and through use of independent fi xed asset valuation fi rms, as 
appropriate. Th  ese types of analyses contain uncertainties as they require 
management to make assumptions and apply judgments regarding 
estimates of industry economic factors and the profi tability of future 
business strategies. Th  e Company’s policy is to conduct impairment 
testing based on current business strategies, taking into consideration 
current industry and economic conditions, as well as, the Company’s 
future expectations. Key assumptions used in the discounted cash fl ow 
valuation model include, among others, discount rates, growth rates, 
cash fl ow projections and terminal value rates. Discount rates and 
cash fl ow projections are the most sensitive and susceptible to change 
as they require signifi cant management judgment. Discount rates are 
determined by using a weighted average cost of capital (“WACC”). Th  e 
WACC considers market and industry data, as well as, Company-specifi c 
risk factors for each reporting unit in determining the appropriate 
discount rate to be used. Th  e discount rate utilized for each reporting 
unit is indicative of the return an investor would expect to receive for 
investing in a similar business. Operational management, industry 
considerations and Company specifi c historical and projected results 
are used to develop cash fl ow projections for each reporting unit. 
Additionally, as part of the market multiple approach, the Company 
utilizes market data from publicly traded entities whose businesses 
operate in industries comparable to the Company’s reporting units, 
adjusted for certain factors that increase comparability.

  During the Company’s 2010 annual impairment assessment the estimated 
fair value of the Chemicals reporting unit exceeded total carrying value 
by more than $81.3 million. Th  e estimated fair value of the Teledrift 
reporting unit exceeded total carrying book value by approximately 
$21.3 million. As a result, Step 2 evaluation was not required. To 
evaluate the sensitivity of the fair value calculations of the reporting 
units, the Company applied a hypothetical 10% unfavorable change 
in the weighted average cost of capital, which would have reduced the 
estimated fair value of the Chemicals and Teledrift reporting units by 
approximately $2.8 million and $2.2 million, respectively. In addition, 
the Company applied a hypothetical 10% reduction to the Company’s 
market multiples, key fi nancial measures and estimated future cash 
fl ows utilized in the Company’s impairment analyses. Th  e results of 
which would have reduced the estimated fair value of the Chemicals 
and Teledrift reporting units by approximately $20.0 million and 
$11.0 million, respectively. Neither of these sensitivity analyses were 
indicative of impairment.

  Th  e Company cannot predict the occurrence of events or circumstances 
that could adversely aff ect the fair value of goodwill. Such events 
may include, but are not limited to deterioration of the economic 
environment, in particular the oil and gas industry, increases in the 
Company’s weighted average cost of capital, material negative changes 
in relationships with signifi cant customers, reductions in valuations of 
other public companies within the Company’s industry, or strategic 
decisions made in response to economic and competitive conditions. If 
actual results are not consistent with the Company’s current estimates 
and assumptions, an impairment of goodwill could be required.

  Based upon annual and interim evaluations no goodwill impairment 
was assessed in 2010. Due to continuing macro-economic conditions 
aff ecting the oil and gas industry and fi nancial performance of the 
Company’s reporting units, management tested for evidence of goodwill 
impairment during the second and third quarters of 2009, in addition 
to assessment of any annual impairment. A goodwill impairment charge 
of $18.5 million related to the Teledrift reporting unit was recognized 
in the second quarter of 2009. An annual impairment assessment 
during 2008 recognized $61.5 million of required impairment charges.

  Long-Lived Assets Other than Goodwill

  Long-lived assets other than goodwill consist of property, equipment 
and defi nite-lived intangible assets. Th  e Company makes judgments 
and estimates regarding the carrying value of these assets, including 
amounts to be capitalized, depreciation and amortization method, 
useful lives and valuation of acquired defi nite-lived intangibles.

  Long-lived assets other than goodwill are tested for impairment whenever 
events or changes in circumstances indicate that the carrying value of 
the asset may not be recoverable. An impairment loss is recognized 
when the carrying value of a long-lived asset is not recoverable and 
is in excess of fair value. Th  e carrying value of a long-lived asset is 
deemed not recoverable if the carrying value is in excess of the sum 
of the undiscounted cash fl ows expected to result from the use and 
eventual disposition of the asset. Th  e assessment is based on the carrying 
value of the asset at the date tested for recoverability. Th  e Company’s 
impairment evaluation considers internal valuation analyses and 
other publicly available market information, as well as, the use of an 
independent valuation fi rm, as appropriate.

  Th  e development of future net undiscounted cash fl ow projections 
requires management projections of future cash fl ows related to sales and 

FLOTEK INDUSTRIES, INC.  Form  10K 29

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

profi tability trends and the estimation of remaining useful lives of the 
assets. Th  ese projections are consistent with projections the Company 
uses to internally manage operations. When potential impairment is 
indicated, a discounted cash fl ow valuation model similar to that used to 
value goodwill at the reporting unit level, incorporating discount rates 
commensurate with risks associated with each asset, is used to determine 
the fair value of the asset in order to measure potential impairment. 
Discount rates are determined by using a WACC. Estimated revenue 
and WACC are the assumptions most sensitive and susceptible to change 
in the long-lived asset analysis as they require signifi cant management 
judgment. Th  e Company believes the assumptions used are refl ective 
of what a market participant would have used in calculating fair value.

  Valuation methodologies utilized to evaluate long-lived assets other 
than goodwill for impairment were consistent with prior periods. 
Specifi c assumptions discussed above are updated at each testing date 
to consider current industry and Company-specifi c risk factors from 
the perspective of a market participant. Th  e current business climate 
is subject to evolving market conditions and requires signifi cant 
management judgment to interpret the potential impact upon the 
Company’s assumptions. To the extent that changes in the current 
business climate result in adjustments to management projections, 
impairment losses may be recognized in future periods.

  During the fourth quarter of 2010, management tested for impairment 
of certain defi nite-lived intangible assets due to the loss of the exclusivity 
of contractual vendor relationships previously recognized. Th  e Company 
also tested long-lived rental tool assets due to unfavorable shifts in 
assumptions regarding historical industry demand of rental assets. 
Impairment of long-lived rental tool fi xed assets of $8.9 million and 
defi nite long-lived intangible assets of $0.4 million was realized as a 
result of the 2010 impairment assessment. 

Due to continuing macro-economic factors aff ecting the oil and natural 
gas industry and the fi nancial performance of the Company’s reporting 
units, management tested for evidence of long-lived asset impairment 
during the second and the third quarters of 2009. Assessments for 
impairment focused on the Teledrift and Chemicals reporting units. 
No long-lived asset impairment was recorded related to any reporting 
units for 2009. Due to the changing business conditions identifi ed late 
in the fourth quarter of 2008, the Company determined that a test for 
potential impairment of long-lived assets was appropriate. An analysis 
was performed during the fourth quarter 2008 which resulted in the 
Company recognizing a $6.2 million impairment of defi nite-lived 
intangible assets, primarily customer lists and patents. 

  Allowance for Doubtful Accounts

  Th  e Company performs ongoing credit evaluations of customers and 
grants credit based upon past payment history, fi nancial condition and 
industry expectations. Th  e determination of the collectability of amounts 
due from customers requires the Company to use estimates and make 
judgments regarding future events and trends, including monitoring 
customers’ payment history and current credit worthiness in order to 
determine that collectability is reasonably assured, as well as, considering 
the overall business climate in which the customers operate. Th  ese 
uncertainties require the Company to make frequent judgments and 
estimates regarding a customers’ ability to pay amounts due in order to 
assess an appropriate allowance for doubtful accounts. Th  e primary factors 
used to quantify the allowance are customer bankruptcy, delinquency, 

and the Company’s estimate of the ability to collect outstanding 
receivables based on the number of days outstanding. Substantially 
all of the Company’s customers are involved in the energy industry. 
Th  e cyclical nature of the industry may aff ect customers’ operating 
performance and cash fl ows, which could impact the Company’s ability 
to collect on obligations. Additionally, some customers are located 
in certain international areas that are inherently subject to risks of 
economic, political and civil instability.

  While credit losses have historically been within expectations and 
provisions established, should actual write-off s diff er from estimates, 
revisions to the allowance would be recognized. Th  e Company; however, 
cannot assume historical credit loss rates will continue.

  Warrant Liabilities

  Th  e Company evaluates fi nancial instruments for freestanding and 
embedded derivatives. Warrant liabilities do not have readily determinable 
fair values and therefore require signifi cant management judgment and 
estimation. Th  e Company used the Black-Scholes option-pricing model 
to estimate the fair value of warrant liabilities at the end of each applicable 
reporting period. Changes in the fair value of warrant liabilities during 
each reporting period are included in the statement of operations. Inputs 
into the Black-Scholes option-pricing model require estimates, including 
such items as estimated volatility based upon historical volatilities of 
the Company’s stock and an identifi ed group of peer companies and 
estimated life of the fi nancial instruments being fair valued.

  Fair Value Measurements

  Fair value is defi ned as the amount that would be received for selling 
an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date. When determining fair 
value measurements for assets and liabilities the Company considers 
the principal, or most advantageous market, and assumptions that 
market participants would use when pricing the asset or liability. Th  e 
Company categorizes its fi nancial assets and liabilities into a three-tiered 
fair value hierarchy, based upon the nature of the inputs used in the 
determination of fair value. Inputs refer broadly to the assumptions 
that market participants would use in pricing an asset or liability 
and may be observable or unobservable. Signifi cant judgments and 
estimates are required, particularly when inputs are based on pricing 
for similar assets or liabilities, pricing in non-active markets or when 
unobservable inputs are required.

  Income Taxes

  Th  e determination of the Company’s tax provision is subject to judgments 
and estimates due to the complexity and the eff ect of the tax laws 
upon the Company due to operations in multiple tax jurisdictions. 
Income tax expense is based on taxable income, statutory tax rates 
and tax planning opportunities available in the various jurisdictions 
in which the Company operates. Th  e Company’s income tax expense 
is expected to fl uctuate from year to year as the amount of pre-tax 
income fl uctuates. Changes in tax laws, and the level of operations or 
profi tability in each jurisdiction may impact the Company’s tax liability. 
While the annual tax provision is based on the information available 
to the Company at the time of preparation a number of years may 
elapse before the ultimate tax liabilities are determined.

30

FLOTEK INDUSTRIES, INC.  Form  10K

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

  Deferred tax assets and liabilities are recognized for the anticipated future 
tax eff ects of temporary diff erences between the fi nancial statement 
basis and the tax basis of assets and liabilities using statutory tax rates 
in eff ect at year end. A valuation allowance is recorded against tax assets 
when it is more likely than not that tax assets will not be realized. At 
December 31, 2010, the Company has recorded a valuation allowance 
of $22.9 million for its deferred tax assets.

  Th  e Company periodically identifi es and evaluates uncertain tax 
positions. Th  is process involves consideration of the amounts and 
probabilities of various outcomes that could be realized upon ultimate 
settlement. Liabilities for uncertain tax positions are based on a two-
step process. Th  e actual benefi ts ultimately realized may diff er from 
the Company’s estimates. Changes in facts, circumstances, and new 
information may require a change in recognition and measurement 
estimates for prior tax positions. Any changes in estimates are recorded 
in the results of operations in the period in which the change occurs. 
At December 31, 2010, the Company performed an evaluation of 
its various tax positions and concluded that there are no signifi cant 
uncertain tax positions requiring recognition in the consolidated 
fi nancial statements.

  Share-Based Compensation

  Th  e Company has stock-based incentive plans which may issue stock 
options, restricted stock and other incentive awards. Stock-based 
compensation expense for options is determined based on an estimated 
grant-date fair value. Th  e fair value is calculated using the Black-Scholes 
option-pricing model and is recognized pro-ratably as expense over the 
requisite service period. Th  e option-pricing model requires the input 
of highly subjective assumptions, including expected volatility and 
expected option life. In addition, the Company estimates an expected 
forfeiture rate and only recognizes expense for those shares expected to 
vest. Th  e estimated forfeiture rate is based upon historical experience. To 
the extent that the actual forfeiture rate is diff erent from the estimate, 
stock-based compensation expense is adjusted accordingly.

  Loss Contingencies

  Th  e Company is subject to the possibility of various loss contingencies 
arising in the course of business. Management considers the likelihood 
of any loss or impairment of an asset or the incurrence of a liability, as 
well as, the Company’s ability to reasonably estimate the amount of 
loss in determining loss contingencies. An estimated loss contingency 
is accrued when it is probable that a liability has been incurred or an 
asset has been impaired and the amount of loss can be reasonably 
estimated. Accruals for loss contingencies have not been recorded 
during the past three years. Th  e Company regularly evaluates current 
information available to determine whether such accruals are necessary.

  Seasonality

  Due to higher customer spending near year end, the results of operations 
of the Chemicals segment are generally stronger in the fourth quarter 
of the year than the beginning of the year. Th  e results of operations of 

the Artifi cial Lift segment are generally weaker in the second quarter of 
the year due to restrictions on drilling on federal lands due to breeding 
seasons of certain endangered bird species.

  Recent Accounting Pronouncements

  Recent accounting pronouncements which may impact the Company are described in Note 2 – “Summary of Signifi cant Accounting Policies” 
to the Notes to the Consolidated Financial Statements.

FLOTEK INDUSTRIES, INC.  Form  10K 31

PART II  
ITEM 7A Quantitative and Qualitative Disclosures About Market Risk

   ITEM 7A   Quantitative and Qualitative Disclosures About 

Market Risk

   Th  e Company is exposed to market risk from changes in interest 
rates, and, to a limited extent, commodity prices and foreign currency 
exchange rates. Market risk is measured as the potential negative impact 
on earnings, cash fl ows or fair values resulting from a hypothetical 
change in interest rates or foreign currency exchange rates during 
the next year. Th  e Company manages the exposure to market risks 
at the corporate level. Th  e portfolio of interest-sensitive assets and 
liabilities is monitored and adjusted to provide liquidity necessary to 
satisfy anticipated short-term needs. Th  e Company’s risk management 
policies allow the use of specifi ed fi nancial instruments for hedging 
purposes only; speculation on interest rates or foreign currency rates 
is not permitted. Th  e Company does not consider any of these risk 
management activities to be material.

At December 31, 2010, the Company does not have signifi cant market 
risk related to changes in interest rates, commodity prices or foreign 
currency exchange rates.

  Interest Rate Risk

  Th  e Company was exposed to the impact of interest rate fl uctuations on 
outstanding indebtedness under the previous Wells Fargo senior credit 
facility which had variable interest rates. As required by the previous 
senior credit facility, the Company entered into an interest rate swap 
agreement on 50% of the term loan facility to partially reduce exposure 
to interest rate risk. Th  e Wells Fargo senior credit facility was repaid in 
March 2010; accordingly, the Company terminated the interest rate 
swap and recognized a loss of $0.1 million in 2010 upon termination.

   ITEM 8  

 Financial Statements and Supplementary Data

   Report of Independent Registered Public Accounting Firm

  To the Board of Directors and Stockholders 
Flotek Industries, Inc.:

We have audited the accompanying consolidated balance sheet of 
Flotek Industries, Inc. and Subsidiaries as of December 31, 2010 
and the related consolidated statement of operations, cash fl ows and 
changes in stockholders’ equity (defi cit) for the year then ended.  Th  ese 
fi nancial statements are the responsibility of the Flotek Industries, 
Inc.’s management. Our responsibility is to express an opinion on 
these fi nancial statements based on our audit.

We conducted our audit in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Th  ose standards 
require that we plan and perform the audit to obtain reasonable 
assurance about whether the fi nancial statements are free of material 
misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the fi nancial statements. 
An audit also includes assessing the accounting principles used and 
signifi cant estimates made by management, as well as evaluating the 
overall fi nancial statement presentation. We believe that our audit 
provides a reasonable basis for our opinion.

In our opinion, the consolidated fi nancial statements referred to 
above present fairly, in all material respects, the fi nancial position of 
Flotek Industries, Inc. and Subsidiaries as of December 31, 2010 and 
the results of their operations and their cash fl ows for the year then 
ended, in conformity with accounting principles generally accepted 
in the United States of America.

We were not engaged to examine management’s assertion about the 
eff ectiveness of Flotek Industries Inc. and Subsidiaries’ internal control 
over fi nancial reporting as of December 31, 2010 and, accordingly, we 
do not express an opinion thereon.

As discussed in Note 2 to the consolidated fi nancial statements, 
the Company changed its method of accounting for share lending 
arrangements on January 1, 2010.  

  /s/ Hein & Associates, LLP

  Houston, Texas

  March 16, 2011

32

FLOTEK INDUSTRIES, INC.  Form  10K

PART II  
ITEM 8 Financial Statements and Supplementary Data

  Report of Independent Registered Public Accounting Firm

  To the Board of Directors and Stockholders of Flotek Industries, Inc. 
and Subsidiaries:

overall fi nancial statement presentation. We believe that our audits 
provide a reasonable basis for our opinion.

  We have audited the accompanying Consolidated Balance Sheet 
of Flotek Industries, Inc. and Subsidiaries (the “Company”) as of 
December 31, 2009, and the related Consolidated Statements of 
Operations, Stockholders’ Equity and Cash Flows for each of the years 
in the two-year period ended December 31, 2009. Th  ese consolidated 
fi nancial statements are the responsibility of the Company’s management. 
Our responsibility is to express an opinion on these consolidated 
fi nancial statements based on our audits.

  We conducted our audits in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Th  ose standards 
require that we plan and perform the audit to obtain reasonable assurance 
about whether the consolidated fi nancial statements are free of material 
misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the fi nancial statements. 
An audit also includes assessing the accounting principles used and 
signifi cant estimates made by management, as well as evaluating the 

  In our opinion, the fi nancial statements referred to above present 
fairly, in all material respects, the consolidated fi nancial position of 
Flotek Industries, Inc. and Subsidiaries as of December 31, 2009, and 
the consolidated results of their operations and their cash fl ows for 
each of the years in the two-year period ended December 31, 2009, 
in conformity with accounting principles generally accepted in the 
United States of America. 

  /s/ UHY LLP

  Houston, Texas

  May 21, 2010, except for the eff ect in 2009 and 2008 of the change in 
the method of accounting for a share lending arrangement, described 
in Note 2, which is as of March 16, 2011

FLOTEK INDUSTRIES, INC.  Form  10K 33

PART II  
ITEM 8 Financial Statements and Supplementary Data

  Consolidated Balance Sheets

FLOTEK INDUSTRIES, INC. 

 (in thousands, except share data) 
 ASSETS 
 Current assets: 

 Cash and cash equivalents 
 Restricted cash 

 Accounts receivable, net of allowance for doubtful accounts of $262 and $948 at December 31 2010 and 
2009, respectively 
 Inventories 
 Deferred tax assets, net 
 Income tax receivable 
 Other current assets 

 Total current assets 
 Property and equipment, net 
 Goodwill 
 Deferred tax assets, net 
 Other intangible assets, net 
 TOTAL ASSETS 
 LIABILITIES AND STOCKHOLDERS’ EQUITY DEFICIT 
 Current liabilities: 
 Accounts payable 
 Accrued liabilities 
 Interest payable 
 Current portion of long-term debt 
 Deferred tax liabilities, net 

 Total current liabilities 
 Convertible notes, net of discount 
 Long-term debt, less current portion 
 Warrant liability 
 Deferred tax liabilities, net 
 Total liabilities 
 Commitments and contingencies 
 Stockholders’ equity (defi cit): 

 Cumulative convertible preferred stock at accreted value, $0.0001 par value, 100,000 shares authorized; 
11,205 and 16,000 shares issued and outstanding at December 31, 2010 and 2009, respectively; liquidation 
preference of $1,000 per share 
 Common stock, $0.0001 par value, 80,000,000 shares authorized; 36,753,891 shares issued and 35,327,893 
shares outstanding at December 31, 2010; 24,168,292 shares issued and 23,362,907 shares outstanding at 
December 31, 2009 
 Additional paid-in capital 
 Accumulated other comprehensive income 
 Accumulated defi cit 
 Treasury stock, at cost; 565,199 and 346,270 shares at December 31, 2010 and 2009, respectively 

 Total stockholders’ equity (defi cit) 
 TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY DEFICIT 

See accompanying Notes to Consolidated Financial Statements.

 December 31, 

 2010 

 2009 

 $ 

 19,863 
 150 

27,310    
 27,845 
 575 
2,973    
 1,041 
79,757    
 42,524 
 26,943 
 117 
 35,466 
 184,807 

 $ 

 $ 

 13,520 
 11,956 
 2,185 
 6,454 
 117 
 34,232 
 98,555 
28,127    
 26,193 
 1,153 
 188,260 

 6,485 
 10 

 14,612 
 27,232 
 762 
 6,607 
 871 
 56,579 
 60,251 
 26,943 
 - 
 35,128 
 178,901 

 8,021 
 4,941 
 2,672 
 8,949 
 - 
 24,583 
 95,601 
 23,589 
 4,729 
 3,203 
 151,705 

 7,280 

 6,943 

 4 

103,408    

 97 
 (113,350) 
 (892) 
 (3,453) 
 184,807 

 $ 

 2 
 84,020 
 118 
 (63,342) 
 (545) 
 27,196 
 178,901 

 $ 

 $ 

 $ 

 $ 

34

FLOTEK INDUSTRIES, INC.  Form  10K

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  Consolidated Statements of Operations

PART II  
ITEM 8 Financial Statements and Supplementary Data

FLOTEK INDUSTRIES, INC.

 (in thousands, except per share data) 

 Revenue 
 Cost of revenue 

 Gross margin 

 Expenses: 

 Selling, general and administrative 

 Depreciation and amortization 

 Research and development 

 Impairment of long-lived assets 

 Loss on disposal of long-lived assets 

 Impairment of goodwill and intangible assets 

 Total expenses 

 Loss from operations 

 Other income (expense): 

 Loss on extinguishment of debt 

 Interest expense 

 Other fi nancing costs 
 Change in fair value of warrant liability 

 Other expense, net 
 Total other expense 

 Loss before income taxes 

 (Provision) benefi t for income taxes 
 NET LOSS 

 Accrued dividends and accretion of discount on preferred stock 

 Net loss attributable to common stockholders 

 Basic and diluted loss per common share: 
 Basic and diluted loss per common share 

 $ 

 $ 

 Weighted average common shares used in computing basic and diluted loss per common share 

See accompanying Notes to Consolidated Financial Statements.

 $ 

 Year ended December 31, 

 2010 

 $ 

 146,982 
 94,012 

 52,970 

 2009 

 $ 

 112,550 
 83,166 

 29,384 

 2008 

 226,063 
 135,307 

 90,756 

 46,311 

 5,570 

 1,931 

 - 

 - 

 67,695 

 121,507 

 (30,751) 

 36,943 

 4,926 

 2,118 

 - 

 - 

 18,500 

 62,487 

 (33,103) 

 - 

 - 

 (15,524) 

 (13,894) 

 - 
 465 

 (155) 
 (15,214) 

 (48,317) 

 (2,016) 
 (50,333) 

 (2,231) 
 (52,564) 

 $ 

 - 
 - 

 (96) 
 (13,990) 

 (44,741) 

 10,499 
 (34,242) 

 - 
 (34,242) 

 (2.68) 

 $ 

 19,595 

 (1.79) 

 19,157 

 41,861 

 4,543 

 1,441 

 8,898 

 2,104 

 390 

 59,237 

 (6,267) 

 (995) 

 (19,399) 

 (816) 
 (21,464) 

 (69) 
 (42,743) 

 (49,010) 

 5,545 
 (43,465) 

 (6,543) 
 (50,008) 

 (1.94) 
 25,731 

 $ 

 $ 

FLOTEK INDUSTRIES, INC.  Form  10K 35

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 8 Financial Statements and Supplementary Data

  Consolidated Statements of Stockholders’ Equity (Defi cit)

FLOTEK INDUSTRIES, INC.

 Common Stock 

 Preferred Stock 

 Treasury Stock 

 Shares 
Issued   Value 
1
18,803 $
 -     
 -     
 -     
 -     

 Shares 

 Shares 

 Cost 

 Value 
 - 
 -     
 -     

72 $  (190)  $
 -     
 -     

 - 
 -     

 Additional
  Paid-in 
Capital 
54,141 $
 -     
 -     

 Accumulated 
Other
  Comprehensive 
Income (Loss) 

 Retained 
Earnings
  (Accumula-
ted Defi cit)   

 Total 
 23,464  $ 77,461
 (34,242) 
 80 
 (34,162) 

 (34,242) 
 - 

45 $
 -     
 80     

 -     
 -     
 -     
 -     
 -     
 -     

 -     
 -     

 125 

 -     
 (7)     

 - 
 - 
 - 
 - 
 - 
 - 

 - 
 -  
 (10,778) 
 (50,333) 
 -  

 -     

 -     
 -     
 -     
 -     
 -     
 -     

 - 

 - 
 (1,331) 
 (900) 
 - 
 - 
 - 

 -     
 -     
 -     
 -     
 -     
 118   
 -     
 (21)     

 - 
 - 
 - 
 - 
 -  
 (63,342)  
 (43,465) 
 - 

 1 
 (307) 
 - 
 905 
 - 
 2,020 
 2,500 
 17,222 
 465 
 66,105 
 (50,333) 
 (7) 
 (50,340) 
 10,806 

 (1,199) 
 - 
 (900) 
 - 
 - 
 30 

 433 
 - 
 (195) 
 1,731 
 725 
 27,196 
 (43,465) 
 (21) 
 (43,486) 

 -     

 -     

 16       10,806     

 - 

 -     
 -     
 -     
 -     
 -     
 -     

 -     
 -     
 - 
 -     
 -     

 - 
 17 
 70 
 - 
 - 
 - 

 -     
     (307)     
 -     
 -     
 -     
 -     

 -     
 -     
 -     
 905     
 -     
 2,020     
 2,500     
 17,222     
 465     

 - 
 - 
 159 
 - 
 -     

 - 
 - 
 - 
 - 
 152 
 - 

 35 
 - 
 - 
 - 
 - 
 346 

 -     
 -     

 (497) 

 77,253 

 -     
 -     

 -     

 -     
 -     
 -     
 -     
 -     
 -     

 (48)     
 -     
 -     
 -     
 -     
 (545)   
 -     
 -     

 -     
 -     

 (1,199)     
 -     
 -     
 5,194     
 -     
 30     

 481     
 -     
 (195)     
 1,731     
 725     
 84,020   
 -     
 -     

 -     
 -     

 -     
 -     

 -     
 -     
 1,331     
 -     
 -     
 -     
 -       (5,194)     
 -     
 -     
 -     
 -     

 -     
 -     
 -     
 -     
 - 
 6,943 

 (in thousands) 
 Balance December 31, 2007 
 Net loss 
 Foreign currency translation adjustment 

 Comprehensive loss 

 Common stock issued under share lending 
agreement 
 Treasury stock purchased 
 Restricted stock forfeited 
 Stock options exercised 
 Restricted stock granted 
 Tax benefi t of share-based awards 
 Stock compensation expense 
 Convertible debt bifurcation; net of tax 
 Fair value of share lending agreement 
 Balance December 31, 2008 
 Net loss 
 Foreign currency translation adjustment 

 Comprehensive loss 

 Sale of preferred stock and detachable warrants 
 Issuance costs of preferred stock and detachable 
warrants 
 Accretion of discount on preferred stock 
 Preferred stock dividends 
 Benefi cial conversion discount on preferred 
 Restricted stock forfeited 
 Stock options exercised 
 Restricted shares issued and treasury stock 
purchased in payment of 2008 bonus 
 Restricted stock granted 
 Reduction in tax benefi t of share-based awards 
 Stock compensation expense 
 Tax benefi t related to convertible debt bifurcation 
 Balance December 31, 2009 
 Net loss 
 Foreign currency translation adjustment 

 Comprehensive loss 

 3,800     
 -     
 -     
 519     
 52     
 -     

 -     
 -     

 23,174 

 -     
 -     

 1     
 -     
 -     
 -     
 -     
 -     

 -     
 -     
 2 
 -     
 -     

 -     
 -     
 -     
 -     
 -     
 100     

 471     
 423     
 -     
 -     
 -     
 24,168   
 -     
 -     

 -     
 -     
 -     
 -     
 -     
 -     

 -     
 -     
 -     
 -     
 -     
 2   
 -     
 -     

 Common stock issued in payment of debt 
issuance costs 
 Common stock issued in exchange of 
convertible notes 
 Accretion of discount on preferred stock 
 Preferred stock dividends, net of forfeitures 
 Stock warrants exercised 
 Stock options exercised 
 Restricted stock granted 
 Restricted stock forfeited 
 Treasury stock purchased 
 Reduction in tax benefi t related to share-based 
awards 
 Stock compensation expense 
 Conversion of preferred stock into common stock 
 Balance December 31, 2010 

 4,042     

 1     

 1,569     
 -     
 -     
 3,923     
 140     
 827     
 -     
 -     

 -     
 -     
 2,085     
 36,754   $ 

 -     
 -     
 -     
 1     
 -     
 -     
 -     
 -     

 -     
 -     
 -     
 4   

 -  $
 -     
 -     

 -     
 -     
 -     
 -     
 -     
 -     

 -     
 -     
 - 
 -     
 -     

 -     
 -     
 -     
 -     
 -     
 16   
 -     
 -     
 `     

 -     

 -     
 -     
 -     
 -     
 -     
 -     
 -     
 -     

See accompanying Notes to Consolidated Financial Statements.

36

FLOTEK INDUSTRIES, INC.  Form  10K

 -     

 -     

 -     

 5,095     

 -     
 5,132     
 -     
 -     
 -     
 -     
 -     
 -     

 -     
 -     
 -     
 -     
 -     
 -     
 23     
 196     

 -     
 -     
 -     
 -     
 -     
 -     
 -     
 (347)     

 1,992     
 -     
 -     
 4,452     
 114     
 -     
 -     
 -     

 -     

 -     
 -     
 -     
 -     
 -     
 -     
 -     
 -     

 - 

 5,096 

 - 
 (5,132) 
 (1,411) 
 - 
 - 
 - 
 - 
 - 

 1,992 
 - 
 (1,411) 
 4,453 
 114 
 - 
 - 
 (347) 

 -     
 -     

 -     
 -     
 (5)       (4,795)     
 7,280   
 11   $ 

 -     
 -     
 -     

 -     
 -     
 -     

 (1,744)     
 4,684     
 4,795     
 $  (892)   $   103,408   $ 

 565 

 -     
 -     
 -     

 (1,744) 
 4,684 
 - 
 97   $   (113,350)   $   (3,453) 

 - 
 - 
 - 

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
     
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  Consolidated Statements of Cash Flows

PART II  
ITEM 8 Financial Statements and Supplementary Data

FLOTEK INDUSTRIES, INC.

 (in thousands) 
 Cash fl ows from operating activities : 
 Net loss 

 Adjustments to reconcile net loss to net cash provided by operating activities: 
 Depreciation and amortization 
 Amortization of deferred fi nancing costs 
 Accretion of debt discount 
 Change in fair value of warrant liability 
 Gain on sale of assets 
 Impairment of goodwill, intangible assets and fi xed assets 
 Stock compensation expense 
 Reduction in excess tax benefi t related to share-based awards 
 Deferred income tax (benefi t) provision 
 Unrealized (gain) loss on interest rate swap 
 Loss on extinguishment of debt 
 Change in current assets and liabilities: 

 Restricted cash 
 Accounts receivable 
 Inventories 
 Income tax receivable 
 Other current assets 
 Accounts payable 
 Accrued liabilities 
 Interest payable 

 NET CASH PROVIDED BY OPERATING ACTIVITIES 
 Cash fl ows from investing activities : 

 Proceeds from sale of assets 
 Acquisitions, net of cash acquired 
 Purchase of patents 
 Capital expenditures 

 NET CASH USED IN INVESTING ACTIVITIES 
 Cash fl ows from fi nancing activities : 

 Proceeds from exercise of stock options 
 Purchase of treasury stock 
 Proceeds from borrowings 
 Proceeds from convertible debt off ering 
 Debt issuance costs 
 Reduction in excess tax benefi t related to share-based awards 
 Repayments of indebtedness 
 Proceeds from preferred stock off ering 
 Issuance costs of preferred stock and detachable warrants 
 Proceeds from exercise of warrants 

 NET CASH PROVIDED BY FINANCING ACTIVITIES 
 Eff ect of exchange rate changes on cash and cash equivalents 
 Net increase (decrease) in cash and cash equivalents 
  Cash and cash equivalents at the beginning of year 
  CASH AND CASH EQUIVALENTS AT THE END OF YEAR 

See accompanying Notes to Consolidated Financial Statements.

 Year ended December 31, 

 2010 

 2009 

 2008 

 $ 

 (43,465) 

 $ 

 (50,333) 

 $ 

 (34,242) 

 13,768 
 3,914 
 4,946 
 21,464 
 (1,261) 
 9,289 
 4,684 
 1,744 
 (3,611) 
 - 
 995 

 (140) 
 (12,698) 
 (613) 
 3,634 
 (170) 
 5,499 
 4,607 
 (487) 
 12,099 

 5,460 
 - 
 - 
 (6,060) 

 600     

 3 
 (236) 
 40,000 
 - 
 (2,004) 
 (1,744) 
 (38,572) 
 - 
 - 
 4,453 
 1,900 
 (21) 
 13,378 
 6,485 
 19,863 

 $ 

 14,186 
 1,552 
 4,798 
 (465) 
 (1,365) 
 18,500 
 1,731 
 195 
 10,500 
 (199) 
 - 

 (1) 
 22,593 
 10,795 
(6,607)   

449    

 (14,645) 
 (9,768) 
 270 
 2,186 

 2,858 
 - 
 (2) 
 (6,555) 
 3,699     

 30 
 (48) 
 21,807 
 - 
 (819) 
 (195) 
 (27,764) 
 16,000 
 (1,199) 
 - 
 7,812 
 (7) 
 6,292 
 193 
 6,485 

 $ 

 12,844 
 1,111 
 3,580 
 - 
 (2,881) 
 67,695 
 2,500 
 (2,020) 
 (20,881) 
 533 
 - 

 (1) 
 (8,543) 
 (14,522) 
-   
 (233) 
 12,415 
 5,124 
 2,395 
 24,874 

 4,554 
 (97,973) 
 (48) 
 (23,711) 
 117,178 

 905 
 (307) 
 6,729 
 115,000 
 (5,485) 
 2,020 
 (27,647) 
 - 
 - 
 - 
 91,215 
 - 
 (1,089) 
 1,282 
 193 

 $ 

FLOTEK INDUSTRIES, INC.  Form  10K 37

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTE 1 Organization and Nature of Operations

Notes to Consolidated Financial Statements   

NOTE 1  

 Organization and Nature of Operations

   Flotek Industries, Inc. (“Flotek” or the “Company”) is a diversifi ed 
global developer and supplier of drilling and production related products 
and services. Th  e Company’s strategic focus, and that of all wholly 
owned subsidiaries, includes oilfi eld specialty chemicals and logistics, 
down-hole drilling tools and down-hole production tools used in the 
energy and mining industries. Th  e Company also manages automated 
material handling, loading facilities and blending capabilities for a 
variety of bulk materials. Th  e Company’s products and services enable 
customers to drill wells more effi  ciently, to increase production from 
existing wells and to decrease well operating costs. Major customers 
include leading oilfi eld service providers, major as well as, independent 

oil and gas exploration and production companies, and onshore and 
off shore drilling contractors.

  Th  e Company is headquartered in Houston, Texas, and has operational 
locations in Colorado, Louisiana, New Mexico, North Dakota, 
Oklahoma, Pennsylvania, Texas, Utah, Wyoming and the Netherlands. 
Products are marketed domestically and internationally in over 20 
countries.

  Flotek was initially incorporated under the laws of the Province of 
British Columbia on May 17, 1985. On October 23, 2001, Flotek 
changed its corporate domicile to the state of Delaware.

   NOTE 2  

 Summary of Signifi cant Accounting Policies 

  Accounts Receivable and Allowance for Doubtful 
Accounts

  Accounts receivable arise from product sales, product rentals and services 
and are stated at net realizable value (“NRV”). NRV incorporates an 
allowance for doubtful accounts which estimates the probability of 
collectability. Th  e Company regularly evaluates accounts receivable in 
order to estimate the provision for doubtful accounts and corresponding 
charge to operating expense. Th  e valuation allowance considers the age 
of the receivable balance, individual customer circumstances, credit 
conditions and historical write-off s and collections.

  Substantially all of the Company’s customers are engaged in the energy 
industry. Th  e cyclical nature of the energy industry can aff ect customers’ 
operating performance and cash fl ows, which directly impact the 
Company’s ability to collect on outstanding obligations. Additionally, 
certain customers are located in international areas that are inherently 
subject to risks of economic, political and civil instability, which can 
impact the collectability of receivables.

  Changes in the allowance for doubtful accounts is as follows (in 
thousands):

 Year ended December 31, 

 2010 

 948 

 $ 

 94 

 (780) 

 262 

 $ 

 2009 

 1,465 

 $ 

 45 

 (562) 

 948 

 $ 

2008

 1,354 

 215 

 (104) 

 1,465 

 $ 

 $ 

   Accounting Principles

  Th  e Company’s consolidated fi nancial statements have been prepared 
in accordance with the accounting principles generally accepted in the 
United States of America (“US GAAP”).

  Principles of Consolidation

  Th  e consolidated fi nancial statements include the accounts of Flotek 
Industries, Inc. and all wholly owned subsidiary corporations. All 
signifi cant intercompany accounts and transactions have been eliminated 
in consolidation. Th  e Company does not have investments in any 
unconsolidated subsidiaries.

  Cash and Cash Equivalents

  Cash equivalents consist of highly liquid investments with maturities 
of three months or less at the date of purchase.

 Beginning balance 

 Charge to cost and expense 

 Write-off s 

 Ending balance 

38

FLOTEK INDUSTRIES, INC.  Form  10K

 
   
   
   
   
   
   
  Inventories

  Inventories consist of raw materials, work-in-process and fi nished 
goods and are stated at the lower of cost, using the weighted-average 
cost method, or market. Finished goods inventories include raw 
materials, direct labor and production overhead. Th  e Company regularly 
reviews inventory on hand, in order to identify any excess inventory or 
obsolescence. A provision for identifi ed excess or obsolete inventory is 
recorded based upon, but not limited to, forecasted product demand, 
historical trends, market conditions, management’s knowledge of the 
industry, production or procurement requirements and technological 
developments and advancements.

  Property and Equipment

  Property and equipment are stated at cost. Th  e cost of ordinary 
maintenance and repair is charged to operating expense, while 
replacement of critical components and improvements are capitalized. 
Depreciation or amortization of property and equipment, including 
assets held under capital leases, is calculated using the straight-line 
method of depreciation over the asset’s estimated useful life:

 Buildings and leasehold improvements 

 Machinery, equipment and rental tools 

 Furniture and fi xtures 

 Transportation equipment 

 Computer equipment 

 2-30 years 

3 -10 years 

 3 years 

 2-5 years 

 3-7 years 

  Property and equipment are reviewed for impairment whenever events 
or changes in circumstances indicate that the carrying value of an asset 
or asset group may not be recoverable. Indicative events or circumstances 
include signifi cant decline in market value and signifi cant change in 
business climate. Loss of impairment is recognized when the carrying 
value of an asset exceeds the forecasted undiscounted future cash fl ows 
from the use of the asset, inclusive of eventual disposition. Th  e amount 
of impairment loss realized is the excess of the carrying value over the 
fair value. Fair value is generally determined by an appraisal or by using 
a discounted cash fl ow analysis. Assets to be disposed of are reported 
at the lower of the carrying value or the fair value less the cost to sell. 
Upon sale or other disposition of an asset, the Company recognizes 
a gain or loss on disposal measured as the diff erence between the net 
carrying value of the asset and the net proceeds received.

  Goodwill

  Goodwill is the excess of the cost of an acquired entity over the fair 
value assigned to identifi able assets acquired and liabilities assumed 
in a business combination. Goodwill is not subject to amortization, 
but rather is required to be tested for impairment annually, or more 
frequently if events or circumstances are indicative of a decline in fair 
value below corresponding carrying value. Events or circumstances 
include any adverse change in business climate or change in future 
operational considerations.

  Goodwill is tested for impairment using a two step process at a reporting 
unit level. Th  e fi rst step is to compare the identifi ed reporting unit’s 
fair value to carrying value. Determination of fair value considers a 
combined market based approach and discounted cash fl ow income 
approach. If a reporting unit’s fair value is less than the reporting 
units’carrying value, a second step is performed to quantify the amount, 

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

if any, of impairment loss. Th  e second step in essence compares the 
implied fair value of the reporting unit’s goodwill with the reporting 
unit’s carrying value of goodwill. If the carrying value of the reporting 
unit’s goodwill exceeds the implied fair value, an impairment loss is 
recognized in an amount equal to the excess.

  Other Intangible Assets

  Other intangible assets primarily consist of customer relationships, 
purchased patents and purchased brand names with determinable 
lives. Th  e cost of an intangible asset is amortized using the straight-line 
method over an estimated period of economic benefi t, ranging from 
two to 20 years. Intangible asset lives are adjusted whenever a change 
in the estimated period of economic benefi t becomes apparent. No 
residual value is assigned to intangible assets; however, the Company 
capitalizes costs incurred to renew or extend the term of an intangible 
asset. Th  e Company has no intangible assets with indefi nite lives.

  Intangible assets with defi nite lives are tested for impairment whenever 
events or changes in circumstances indicate the carrying value may 
not be recoverable, including any change in the extent or manner 
in which the asset is being used or a change in future operational 
considerations. Th  e loss on impairment recognized is the amount by 
which the carrying value of the intangible asset exceeds fair value. Fair 
value is determined using various accepted fair value methodologies, 
including the discounted cash fl ow methodology.

  Warrant Liabilities

  Warrant liabilities do not have readily determinable fair values. At the 
end of each reporting period, the Company uses the Black-Scholes 
option-pricing model to estimate the fair value of warrant liabilities. 
Changes in the fair value of the warrant liabilities are recognized in 
the statement of operations.

  Fair Value Measurements

  Th  e Company categorizes fi nancial assets and liabilities using a three-
tier fair value hierarchy, based upon the nature of the inputs used in 
the determination of fair value. Inputs refer broadly to assumptions 
market participants would use to value an asset or liability and may 
be observable or unobservable.

  Revenue Recognition

  Revenue for product sales and services is recognized when all of the 
following criteria have been met: (i) persuasive evidence of an arrangement 
exists, (ii) products are shipped or services rendered to the customer 
and signifi cant risks and rewards of ownership have passed to the 
customer, (iii) the price to the customer is fi xed and determinable and 
(iv) collectability is reasonably assured. Products and services are sold 
with fi xed or determinable prices and do not include right of return 
provisions or other signifi cant post delivery obligations. Deposits and 
other funds received in advance of delivery are deferred until the transfer 
of ownership is complete. Shipping and handling costs are refl ected 
in cost of revenue. Taxes collected are not included in revenue, rather 
taxes are accrued for future remittance to governmental authorities.

  Th  e Logistics division recognizes revenue from design and construction 
oversight contracts under the percentage-of-completion method of 

FLOTEK INDUSTRIES, INC.  Form  10K 39

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

accounting, measured by the percentage of “costs incurred to date” to 
the “total estimated costs of completion.” Th  is percentage is applied to 
the “total estimated revenue at completion” to calculate proportionate 
revenue earned to date. Contracts for services are inclusive of direct 
labor and material costs, as well as, indirect costs of operations. General 
and administrative costs are charged to expense as incurred. Changes 
in job performance metrics and estimated profi tability, including 
contract bonus or penalty provisions and fi nal contract settlements, 
are recognized in the period such revisions appear probable. Known 
or anticipated losses on contracts are recognized in full when amounts 
are both probable and estimable. Bulk material loading revenue is 
recognized as services are performed.

  Drilling revenue is recognized upon receipt of a customer signed and 
dated fi eld billing ticket. Customers are charged contractually agreed 
amounts for oilfi eld rental equipment damaged or lost-in-hole (“LIH”). 
LIH proceeds are recognized as revenue and the associated carrying value 
is charged to cost of sales. LIH revenue totaled $3.1 million, $2.9 million 
and $4.4 million for the years ended December 31, 2010, 2009 and 
2008, respectively.

  Th  e Company generally is not contractually obligated to accept returns, 
with the exception of defective products. Products determined to be 
defective are typically replaced or the customer is issued a credit memo. 
Based on historical return rates, no provision is made for returns at 
the time of sale. All costs associated with product returns are expensed 
as incurred.

  Foreign Currency

  Foreign subsidiary stand alone fi nancial statements are prepared in the 
local currency with the exception of those subsidiaries that have elected 
the US dollar as the functional currency. Assets and liabilities of foreign 
subsidiaries are translated into US dollars at exchange rates in eff ect 
as of the end of identifi ed reporting periods. Revenue and expense 
transactions are translated using the average monthly exchange rate for 
the reporting period. Resultant translation adjustments are recognized 
as other comprehensive income (loss) within stockholders’ equity.

  Research and Development Costs

   Expenditures for research activities relating to product development 
and improvement are charged to expense as incurred.

  Income Taxes

  Income tax expense is a factor of income, statutory tax rates and tax 
planning opportunities available in the jurisdictions in which the 
Company does business. Th  e annual income tax provision is based upon 
the interpretation of tax laws in numerous jurisdictions in which the 
Company operates and requires the use of estimates and assumptions 
regarding future events, including the amount, timing and character 
of income, deductions and tax credits. Change in tax laws, regulations 
and or profi tability in each jurisdiction impacts the fi nal tax liability. 
Th  e Company’s annual tax provision is based on available information 
at time of estimation; however, years may elapse before recorded tax 
liabilities are realized.

  Th  e Company’s income tax benefi t refl ects an estimate of current year 
income tax liability/benefi t, as well as, changes in applicable tax rates 
and other estimates. Deferred tax assets and liabilities are recognized 

40

FLOTEK INDUSTRIES, INC.  Form  10K

for expected future tax eff ects of temporary diff erences resulting from 
diff erences in the fi nancial basis and the tax basis of assets and liabilities 
calculated using the statutory tax rates in eff ect at the end of the period 
presented. A valuation allowance for deferred tax assets is recorded 
when it is probable that the benefi t of a deferred tax asset will not be 
realized. Th  e Company provides for uncertain tax positions pursuant 
to current accounting standards.

  It’s the Company’s intent to permanently reinvest all undistributed 
earnings of non-US subsidiaries. Accordingly, the Company has not 
provided for US deferred taxes on the undistributed earnings of non-
US subsidiaries. Any distributions made from undistributed earnings of 
non-US subsidiaries are liable for additional taxes. Th  e Company cannot 
predict when, if at all, it will make a distribution of these undistributed 
earnings and is unable to make a determination of the amount for 
unrecognized deferred taxes.

  Earnings (Loss) Per Share

  Basic earnings (loss) per common share is calculated by dividing net 
income (loss) attributable to common stockholders by the weighted 
average number of common shares outstanding for the reported 
period. Diluted earnings (loss) per share is computed by dividing net 
income (loss) attributable to common stockholders by the weighted 
average number of common shares outstanding; for the period reported 
inclusive of potentially dilutive common share equivalents, if the eff ect 
is dilutive. Potentially dilutive common share equivalents consist of 
incremental shares of common stock issuable upon exercise of stock 
options and warrants and conversion of convertible senior notes and 
convertible preferred stock.

  Debt Issuance Costs

  Costs related to debt issuance are capitalized and amortized as interest 
expense over the term of the related debt using the straight-line method, 
which approximates the eff ective interest method. Prepayment of 
debt proportionately accelerates the recognition of amortization of 
debt issuance cost and interest expense associated with the payment.

  Stock-Based Compensation

  Stock-based compensation expense for share-based payments, related 
to stock options and restricted stock awards, is recognized based on 
their grant-date fair values. Th  e Company recognizes compensation 
expense, net of estimated forfeitures, on a straight-line basis over the 
requisite service period of the award. Estimated forfeitures are based 
on historical experience.

  Use of Estimates

  Th  e preparation of fi nancial statements in conformity with US GAAP 
requires management to make estimates and assumptions that aff ect 
reported amounts of assets and liabilities, disclosure of identifi ed 
contingent liabilities and reported amounts of revenue and expense. 
Actual results could diff er from estimates. Signifi cant items subject 
to estimates and assumptions include application of the percentage-
of-completion method of revenue recognition, carrying amounts and 
useful lives of property and equipment and intangible assets, share-based 
compensation expense, valuation allowances for accounts receivable and 
inventories and impairment assessments. While management believes 

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

current estimates are reasonable and appropriate, actual results could 
diff er from these estimates.

  Reclassifi cations

  Certain reclassifi cations have been made to prior year balances in order 
to conform to the current year presentation.

  Application of New Accounting Standard

  Eff ective January 1, 2010, the Company adopted the accounting guidance 
in Accounting Standards Update (“ASU”) No. 2009-15,  “Accounting 
for Own-Share Lending Arrangements in Contemplation of Convertible 
Debt Issuance or Other Financing ” which amended or added certain 

paragraphs to the related Accounting Standards Codifi cation (“ASC” or 
“Codifi cation”) Topic 470,  “Debt.”  Th  is standard addresses the accounting 
for an entity’s own-share lending arrangement initiated in conjunction 
with convertible debt or another fi nancing off ering and the eff ect of 
the share-lending arrangement on earnings per share. Th  e guidance 
also addresses the accounting and earnings per share implications for 
probable or actual defaults by the share borrower. Th  e new guidance is 
required to be applied retrospectively to all periods presented.

  Th  e Company has adopted this guidance and applied it to the existing 
share lending arrangement (See Note 10). Th  e retrospective eff ect of 
the adoption of ASU No. 2009-15 on the Company’s consolidated 
balance sheet as of December 31, 2009 and the consolidated statements 
of operations for the years ended December 31, 2009 and 2008 is 
provided below (in thousands, except per share data):

 Consolidated Balance Sheet 

 Other intangible assets, net 

 Total assets 

 Additional paid-in capital 

 Accumulated defi cit 

 Total stockholders’ equity 

 Total liabilities and stockholders’ equity 

 Consolidated Statement of Operations 

 Interest expense 

 Net loss 

 Net loss attributable to common stockholders 

 Basic and diluted loss per common share 
 Weighted average common shares used in computing basic and diluted loss 
per common share 

 Consolidated Statement of Operations 

 Interest expense 

 Net loss 

 Net loss attributable to common stockholders 

 Basic and diluted loss per common share 
 Weighted average common shares used in computing basic 
and diluted loss per common share 

 $ 

 $ 

 $ 

 $ 

 $ 

 $ 

 As of December 31, 2009 

 As Reported 

 Adjustment 

 As Adjusted 

 34,837 

 $ 

 178,610 

 83,555 

 $ 

 (63,168) 

 26,905 

 178,610 

 291 

 $ 

 291 

 465 

 $ 

 (174) 

 291 

 291 

 35,128 

 178,901 

 84,020 

 (63,342) 

 27,196 

 178,901 

 Year ended December 31, 2009 

 As Reported 

 Adjustment 

 As Adjusted 

 (15,431) 

 $ 

 (50,240) 

 (52,471) 

 (2.68) 

 $ 

 19,595 

 (93) 

 $ 

 (93) 

 (93) 

   -

 $ 

 (15,524) 

 (50,333) 

 (52,564) 

 (2.68) 

 19,595 

 Year ended December 31, 2008 

 As Reported 

 Adjustment 

 As Adjusted 

 (13,813) 

 $ 

 (34,161) 

 (34,161) 

 (81) 

 $ 

 (81) 

 (81) 

 (1.78) 

 $    

(0.01)   

 $ 

 19,157 

 (13,894) 

 (34,242) 

 (34,242) 

 (1.79) 

 19,157 

  New Accounting Requirements and Disclosures

  In January 2010, the Financial Accounting Standards Board (“FASB”) 
issued ASU No. 2010-06,  “Improving Disclosures about Fair Value 
Measurements,”  amending ASC Topic 820-10 which requires disclosure 
related to movements in and out of fair value hierarchy Levels 1, 2 and 3 
and clarifi es existing disclosures regarding the classifi cation and valuation 

techniques used to measure fair value. ASU No. 2010-06 is eff ective for 
interim and annual reporting periods beginning after December 15, 2009, 
except for certain Level 3 fair value measurement disclosures, which are 
eff ective for fi scal years beginning after December 31, 2010. Adoption 
of this accounting guidance, eff ective January 1, 2010, resulted in no 
additional disclosures as the Company experienced no movement in 
fair value measurements between hierarchy levels.

FLOTEK INDUSTRIES, INC.  Form  10K 41

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 3  

 Supplemental Cash Flow Information

   Supplemental cash fl ow information is as follows (in thousands):

 SUPPLEMENTAL NONCASH INVESTING AND FINANCING ACTIVITIES: 

 Fair value of assets acquired, net 

 $ 

 Warrant liability recognized upon issuance of warrants 

 Fair value of share lending agreement treated as issuance cost 

 Value of common stock issued in payment of debt issuance costs 

 Value exchanged in conversion of preferred stock into common stock 

 Debt related commitment fees included in accrued liabilities 

 Value of common stock issued in exchange for convertible notes 

 Reduction in convertible debt upon note exchange 

 Property and equipment acquired through capital leases 

 Exercise of stock options by common stock surrender 

 Restricted shares issued in payment of accrued bonuses 

 SUPPLEMENTAL CASH PAYMENT INFORMATION: 

 Interest paid 

 Income taxes (refunded) paid, net 

   NOTE 4  

 Acquisitions

 Year ended December 31, 

 2010 

 2009 

 2008 

 - 

 $ 

 97,973 

 $ 

 - 

 - 

 - 

 5,095 

 4,795 

 1,000 

 1,992 

 1,996 

 615 

 111 

 - 

 5,194 

 - 

 - 

 - 

 - 

 - 

 - 

 211 

 - 

 481 

 - 

 465 

 - 

 - 

 - 

 - 

 - 

 599 

 - 

 - 

 6,434 

 8,244 

 $ 

 10,901 

 $ 

 (6,186) 

 9,063 

 $ 

 3,685 

   On February 14, 2008, Teledrift Acquisition, Inc, a wholly-owned 
subsidiary of the Company, acquired substantially all of the assets of 
Teledrift, Inc. (“Teledrift”), in an equity purchase acquisition, for an 
aggregate cash purchase price of $98.0 million. Th  e acquisition resulted 

in recognition of goodwill of $46.4 million and intangible assets of 
$31.6 million within the Company’s Drilling segment. Teledrift designs 
and manufactures wireless survey and measurement while drilling 
(“MWD”) tools.

   NOTE 5  

 Product Revenue

   Th  e Company diff erentiates revenue and cost of revenue depending upon whether the source of revenue is related to Products, Rentals or Services 
(in thousands):

 Revenue: 

 Product 

 Rental 
 Service 

 Cost of revenue: 

 Product 
 Rental 

 Service 

 Depreciation 

42

FLOTEK INDUSTRIES, INC.  Form  10K

 Year ended December 31, 

 2010 

 2009 

 2008 

 $ 

 $    

 $    

 $ 

 93,763 

 $ 

 42,169 
 11,050 
 146,982 

  $   

 54,924      $ 
 22,390 

 7,476 

 9,222 
 94,012 

 $ 

 72,282 

 $ 

 28,620 
 11,648 
 112,550      $ 

 48,728 
 17,769 

 7,409 

 9,260 
 83,166 

  $   

 $ 

 145,074 

 60,343 
 20,646 
 226,063 

 88,384 
 28,093 

 11,556 

 7,274 
 135,307 

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 6  

 Inventory

   Inventory is comprised of the following (in thousands):

 Raw materials 

 Work-in-process 
 Finished goods 

 Gross inventory 

 Less reserve for excess and obsolete inventory 

 INVENTORY, NET 

  Changes in the reserve for excess and obsolete inventory are as follows (in thousands):

 December 31, 

 2010 

 10,920 

 $ 

 25 
 19,533 

 30,478 

 (2,633) 
 27,845 

 $ 

 $ 

 $ 

 Beginning balance 

 Charged to costs and expense 
 Deductions 
 ENDING BALANCE 

   NOTE 7  

 Property and Equipment

   Property and equipment includes (in thousands):

 Land 

 Buildings and leasehold improvements 

 Machinery, equipment and rental tools 
 Equipment in progress 

 Furniture and fi xtures 

 Transportation equipment 
 Computer equipment 

 Property and equipment 

 Less accumulated depreciation 

 PROPERTY AND EQUIPMENT, NET 

 Year ended December 31, 

 2010 
 3,080 

 $ 

 771 
 (1,218) 
 2,633 

 $ 

 2009 
 2,407 

 $ 

 6,340 
 (5,667) 
 3,080 

 $ 

 $ 

 $ 

 December 31, 

 2010 

 1,266 

 $ 

 18,609 

 40,247 
 1,271 

 1,278 

 3,648 
 1,895 

 68,214 

 (25,690) 
 42,524 

 $ 

 $ 

 $ 

 2009 

 9,653 

 - 
 20,659 

 30,312 

 (3,080) 
 27,232 

 2008 
 2,394 

 3,567 
 (3,554) 
 2,407 

 2009 

 1,338 

 19,143 

 62,369 
 133 

 1,306 

 4,252 
 1,750 

 90,291 

 (30,040) 
 60,251 

  Depreciation expense, inclusive of expense captured in cost of revenue, 
was $11.3 million, $11.7 million and $9.4 million for the years ended 
December 31, 2010, 2009 and 2008, respectively. During the fourth 
quarter of 2010, the Company’s testing determined potential impairment 
of certain rental fi xed assets within the Drilling segment was required 
due to shifts in market demand. Drilling activity has become more 
concentrated in horizontal and directional drilling versus vertical 
drilling, which in recent years had been more dominant.

  Th  e estimated fair value of identifi ed asset groups was calculated based 
on probability weighted future cash fl ows. Expected cash fl ows of each 
identifi ed asset group took into consideration direct material cost 
margins and serviceable costs, historic and expected utilization, and 
remaining useful life. In addition, the Company used a present value 
WACC technique to analyze the recoverability of the identifi ed asset 
groups. Th  e Company recognized impairment charges of $8.9 million 
during the year ended December 31, 2010 and a net loss on disposal 
of assets of $2.2 million.

   NOTE 8  

 Goodwill

   Goodwill is tested for impairment annually in the fourth quarter of 
the calendar year, or more frequently if circumstances are indicative 
of potential impairment. Of the Company’s four identifi ed reporting 

units (Chemicals and Logistics, Artifi cial Lift, Drilling Products, and 
Teledrift), only two, Chemicals and Logistics and Teledrift had goodwill 
at December 31, 2010.

FLOTEK INDUSTRIES, INC.  Form  10K 43

 
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  Th  e Company’s 2010 annual goodwill impairment assessment resulted 
in no impairment of any reporting unit’s is goodwill. During 2009, 
periodic assessments of goodwill were performed due to continuing 
deterioration in global economies and oil and natural gas industry 
conditions; as well as the declining fi nancial performance of all reporting 
units. An impairment charge of $18.5 million was recognized for the 
Teledrift reporting unit in June 2009. No additional impairment of 
goodwill was deemed necessary during subsequent interim or annual 
testing during the remainder of 2009. As a result of the Company’s 2008 
annual assessment of goodwill impairment, the Company recognized 
goodwill impairments totaling $61.4 million accross three of the four 
reporting units.

  In the determination of identifi ed reporting units, management made 
estimates and judgments regarding future cash fl ows and market values 
using both an income and market valuation approach, and Level 3 
inputs as defi ned under the fair value measurement hierarchy. Th  e 
income approach, specifi cally a discounted cash fl ow analysis, included 
assumptions for discount rates, cash fl ow projections, growth rates and 
terminal value rates. Each assumption discussed above is reevaluated 
at each testing date in order to take into consideration Company-
specifi c risk factors and market participant’s perspective of current 
industry trends.

  Th  e changes in the carrying value of goodwill for each reporting unit 
were as follows (in thousands):

 Chemicals and 
Logistics 

 Downhole Tool 

 Teledrift 

 Artifi cial Lift 

 Total 

 Balance at December 31, 2008: 

 Goodwill 

 Accumulated impairment losses 

 Goodwill balance, net 

 Activity during the year 2009: 

 Goodwill impairment recognized 

 Balance at December 31, 2009: 

 Goodwill 

 Accumulated impairment losses 

 Goodwill balance, net 

 Activity during the year 2010: 

 Goodwill impairment recognized 

 Balance at December 31, 2010: 

 Goodwill 

 Accumulated impairment losses 
 GOODWILL BALANCE, NET 

 $ 

   NOTE 9  

 Other Intangible Assets

   Other intangible assets are as follows (in thousands):

 Patents 
 Customer lists 

 Non-compete agreements 

 Brand names 
 Supply contract 

 Other 

 Total intangible assets acquired 
 Deferred fi nancing costs 

 Total other intangible assets 
 Other intangible assets, net 

 $ 

 11,610 

 $ 

 43,009 

 $ 

 46,396 

 $ 

 - 

 (43,009) 

 11,610 

 - 

 11,610 

 - 

 11,610 

 - 

 - 

 - 

 43,009 

 (43,009) 

 - 

 - 

 (12,563) 

 33,833 

 (18,500) 

 46,396 

 (31,063) 

 15,333 

 - 

 5,861 

 $ 

 (5,861) 

 - 

 - 

 5,861 

 (5,861) 

 - 

 - 

 11,610 

 - 
 11,610 

 $ 

 43,009 

 (43,009) 
  

 $ 

 46,396 

 (31,063) 
 15,333 

 $ 

 5,861 

 (5,861) 
  

 $ 

 106,876 

 (61,433) 

 45,443 

 (18,500) 

 106,876 

 (79,933) 

 26,943 

 - 

 106,876 

 (79,933) 
 26,943 

 December 31, 

 2010 

 2009 

 Carrying
  Value 

 Accumulated
  Amortization 

 Carrying
  Value 

 Accumulated
  Amortization 

 $ 

 $ 
 $ 

 6,330   $ 
 28,544     

 1,715     

 6,199     
 -     

 396     

 43,184     
 12,827     

 56,011 
 $ 
 35,466     

 2,932   $ 
 9,193     

 1,581     

 945     
 -     

 396     

 15,047     
 5,498     

 20,545 

 $ 
 $ 

 6,282   $ 
 28,543     

 1,715     

 6,199     
 1,700     

 428     

 44,867     
 6,933     

 51,800   $ 
35,128    

 2,618 
 7,843 

 1,500 

 638 
 921 

 405 

 13,925 
 2,747 

 16,672 

  Other intangible assets acquired are amortized on a straight-line 
basis from two to 20 years. Intangible asset amortization expense of 
$2.5 million, $2.5 million and $3.4 million was recognized for the years 
ended December 31, 2010, 2009 and 2008, respectively. Amortization 

of deferred fi nancing costs of $4.0 million, $1.5 million and $1.1 million 
was recognized for the years ended December 31, 2010, 2009 and 
2008, respectively.

44

FLOTEK INDUSTRIES, INC.  Form  10K

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
  Estimated future amortization expense for other intangible assets 
existing at December 31, 2010 for the next fi ve calendar years totals 
(in thousands):

 Year ending December 31, 

 2011 

 2012 

 2013 
 2014 
 2015 

 $ 

 6,098 

 5,057 

 2,144 
 1,941 
 1,941 

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  During the fourth quarter of 2010, the Company became aware of a 
noncompliance with an exclusivity and preferential pricing arrangement 
previously recorded as an intangible asset with remaining unamortized 
residual value of $0.4 million. Consequently, the Company realized 
an impairment loss of $0.4 million.

  During the fourth quarter of 2008, the Company tested other intangible 
assets for impairment as a result of continuing deterioration of the 
global economic and oil and natural gas industry conditions; as well 
as the Company’s declining fi nancial performance. As a result of this 
testing an impairment loss of $6.3 million related to customer lists 
and patents was recognized in 2008. During 2009 no impairment 
was recognized related to other intangible assets. Other intangible 
asset fair values were estimated utilizing a present values of estimated 
future cash fl ows technique.

   NOTE 10    Convertible Notes and Long-Term Debt

   Convertible notes and long-term debt are as follows (in thousands):

 Convertible notes: 

 Convertible senior unsecured notes (2008 Notes) 

 Convertible senior secured notes (2010 Notes) 

 Less discount on notes 

 CONVERTIBLE NOTES, NET OF DISCOUNT 

 Long-term debt: 

 Term loan 

 Senior credit facility: 

 Equipment term loans 
 Revolving line of credit 

 Real estate term loans 

 Capital lease obligations 
 Total long term debt 

 Less current portion of long-term debt 

 LONGTERM DEBT, LESS CURRENT PORTION 

  Convertible Notes

  Th  e Company’s convertible notes consist of Convertible Senior Unsecured 
Notes (the “2008 Notes”) and Convertible Senior Secured Notes (the 
“2010 Notes”). On February 14, 2008, the Company issued the 2008 
Notes at par, for an aggregate principal amount of $115 million. Net 
proceeds received from issuance of the 2008 Notes totaled $111.8 million. 
Th  e 2008 Notes bear interest at 5.25% and mature on February 15, 
2028. Th  e 2008 Notes may be settled in cash upon conversion. Th  e 
Company has accounted for both the liability and equity components 
of the 2008 Notes using the Company’s nonconvertible debt borrowing 
rate. Th  e Company assumed an 11.5% nonconvertible debt interest 
rate and a fi ve year expected amortization term of the associated debt 
discount. Th  e fi ve year term represents the time period from inception 
until contractual call/put options, contained within the 2008 Notes, 
are exercisable (February 2013). An eff ective tax rate of 38.0% was 
assumed. At the date of issuance, the discount on the 2008 Notes was 
$27.8 million, with an associated deferred tax liability of $10.6 million. 

 December 31, 

 2010 

 2009 

 75,000   $ 

 36,004     

 (12,449)     
 98,555   $ 

 115,000 

 - 

 (19,399) 
 95,601 

 33,621   $ 

 - 

 -     
 -     

 -     

 960     
 34,581     

 (6,454)     
 28,127   $ 

 21,210 
 9,953 

 717 

 658 
 32,538 

 (8,949) 
 23,589 

 $ 

 $ 

 $ 

 $ 

Th  e remaining discount is being accreted over a fi ve year term as 
additional non-cash interest expense.

  On March 31, 2010, the Company executed an exchange agreement 
(the “Exchange Agreement”) with Whitebox Advisors, LLC, the 
administrative agent of a syndicate of lenders, in order to refi nance the 
Company’s then existing term loan (described below). Th  e Exchange 
Agreement permitted each lender to exchange 2008 Notes, in proportion 
to the lender’s principal amount of participation in the refi nanced 
term loan, for 2010 Notes and shares of the Company’s common 
stock. At March 31, 2010, the unamortized discount related to the 
pro-rata portion of the 2008 Notes exchanged was allocated to the 
2010 Notes and continues to be accreted over the same period, at an 
assumed rate of 9.9%, using the eff ective interest method. Non-cash 
interest expense related to accretion of the debt discount of $4.9 million, 
$4.8 million and $3.6 million was recognized for the years ended 
December 31, 2010, 2009 and 2008, respectively.

FLOTEK INDUSTRIES, INC.  Form  10K 45

 
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  In accordance with the terms of the Exchange Agreement, on 
March 31, 2010, investors received, for each $1,000 principal amount 
of 2008 Notes exchanged, (a) $900 principal amount of 2010 Notes and 
(b) $50 in shares of the Company’s common stock (based on the greater 
of 95% of (1) the volume-weighted average price of the common 
stock for the preceding ten trading days or (2) the closing price of the 
common stock on the day before the closing). Th  e 2010 Notes carry 
the same maturity date, interest rate, conversion rights, conversion 
rate, redemption rights and guarantees as the 2008 Notes. Th  e only 
diff erence in terms is the 2010 Notes are secured by a second priority 
lien on substantially all of the Company’s assets, while the 2008 
Notes remain unsecured.

  Th  e Company exchanged $40 million of 2008 Notes for aggregate 
consideration of $36 million of 2010 Notes and $2.0 million worth 
of shares of the Company’s common stock. On March 31, 2010, the 
Company issued 1,568,867 shares of common stock to satisfy the 
common stock component of the Exchange Agreement. Th  e transaction 
was accounted for as an exchange of debt. Appropriately, no gain or 
loss was recognized and the diff erence between the debt exchanged 
and the net carrying value of the debt was recorded as a reduction of 
previously recognized debt discount. Th  e remaining debt discount 
continues to be amortized over the remaining period the convertible 
debt is expected to remain outstanding. Th  e Company capitalized 
commitment fees ($7.3 million) related to the Exchange Agreement that 
are being amortized using the eff ective interest method over the period 
the convertible debt is expected to remain outstanding. Th  ird-party 
transaction costs of $0.8 million incurred as a result of the Exchange 
Agreement were expensed as incurred.

  Interest on the 2008 and 2010 Notes is accrued at 5.25% per annum 
and is payable semiannually in arrears on February 15 and August 15. 
Th  e Company is also required to pay contingent interest to holders of 
the 2008 and 2010 Notes during any six-month period from an interest 
payment date to, but excluding, the following interest payment date, 
commencing with the six-month period beginning on February 15, 2013, 
if the trading price of a note for each of the fi ve trading days ending on 
the third trading day immediately preceding the fi rst day of the relevant 
six-month period equals 120% or more of the principal amount of the 
Note. Contingent interest payable per note, with respect to any such 
period, will be equal to 0.5% per annum of the average trading price 
of such Note for the fi ve trading days referenced above.

  Th  e 2008 and 2010 Notes mature on February 15, 2028. On or 
after February 15, 2013, the Company may redeem, for cash, all or a 
portion of the 2008 and 2010 Notes at a redemption price equal to 
100% of the principal note amount to be redeemed plus associated 
accrued and unpaid interest, including any contingent interest. 
Holders of either 2008 or 2010 Notes can require the Company to 
purchase all, or a portion, of the holder’s outstanding notes on each 
of February 15, 2013, February 15, 2018, and February 15, 2023.

  If the Company engages in contractually specifi ed types of corporate 
transactions, noteholders can require the Company to purchase all or a 
portion of the holder’s outstanding Notes. Any repurchase of the 2008 
and 2010 Notes pursuant to aforementioned provisions are to be for 
a cash price equal to 100% of the principal amount of the Notes to 
be purchased plus associated accrued and unpaid interest, including 
any contingent interest.

  Th  e 2008 and 2010 Notes are convertible into shares of the Company’s 
common stock at the option of the note holder, subject to contractual 

46

FLOTEK INDUSTRIES, INC.  Form  10K

conditions. Th  e conversion rate is 43.9560 shares per $1,000 principal 
note amount (equal to a conversion price of approximately $22.75 per 
share), subject to adjustment, as contractually defi ned. Upon conversion, 
the Company will deliver, at the Company’s option, cash or shares of 
common stock or a combination of cash and shares of common stock.

  Term Loan

  On March 31, 2010, the Company executed an Amended and Restated 
Credit Agreement (the “Senior Credit Facility” or “term loan”) with 
Whitebox Advisors, LLC, the administrative agent for a syndicate of 
lenders, for a $40 million term loan. Th  e term loan was used to repay the 
Company’s then existing senior credit facility and provided net proceeds 
of $6.1 million to be used for general corporate operating purposes.

  Term loan indebtedness matures November 1, 2012 and, as of 
December 31, 2010, has scheduled cash principal payments of 
$3,750,000 in 2011 and $3,000,000, plus as any remaining unpaid 
principal balance, in 2012. Interest is payable quarterly. Th  e Company 
has the option to fully pay the interest due in cash or to pay a portion 
of the interest due in cash and capitalize the remaining unpaid interest 
due. Any capitalization of interest results in an increase in the principal 
amount due under the term loan. Th  e annualized cash interest rate 
is 12.5% when the principal balance exceeds $30 million, 11.5% 
when the principal balance is $20 million or more but not in excess 
of $30 million, and 10.5% when the principal balance is less than 
$20 million. If the Company elects to capitalize a portion of the 
interest, the annualized cash interest rate is 8% and additional interest 
is capitalized and added to the principal amount of the Senior Credit 
Facility at a annualized rate of 6% when the principal balance exceeds 
$30 million, 4.5% when the principal balance is $20 million or more 
but not in excess of $30 million, and 3.5% when the principal balance 
is less than $20 million.

  Th  e Senior Credit Facility requires additional mandatory principal 
payments of (a) 50% of EBITDA (earnings before interest, taxes, 
depreciation and amortization, and other non-cash items) in excess 
of $4.5 million in any fi scal quarter, (b) 50% of cash proceeds in 
excess of $5 million and up to $15 million from certain identifi ed 
asset disposals, plus 75% of cash proceeds in excess of $15 million 
from certain identifi ed asset disposals, (c) 75% of any Federal income 
tax refunds, and (d) upon election by the lenders, up to $1 million 
of additional principal repayment on quarterly payment dates, when 
the volume-weighted average price of the Company’s stock price is 
equal to or greater than $1.3419 per share, payable by common stock 
issuance (based on 95% of the volume-weighted average price of the 
common stock for the preceding ten trading days).

  Th  e Senior Credit Facility provided for a commitment fee of $7.3 million. 
As of December 31, 2010, $6.3 million of the commitment fee has 
been settled through payments of $1.2 million in cash and issuance of 
4,042,248 shares of common stock. Th  e remaining commitment fee at 
December 31, 2010, of $1,000,000 is payable at March 31, 2011, in 
cash, common stock or a combination of both cash or common stock 
(calculated on $1.1406 per share). At December 31, 2010, the unpaid 
commitment fee of $1.0 million is recorded in accrued liabilities. Th  e 
election as to whether the remaining commitment fee will be paid in 
cash, common stock or combination of both cash and common stock 
is decided by the Company if the volume-weighted average price of the 
common stock is $1.00 or more per share and by the lenders if such 
average is less than $1.00 per share at the payment date. One half of 

the commitment fee has been allocated to the term loan and one half 
of the commitment fee has been allocated to the Exchange Agreement 
(see above). Commitment fees capitalized as deferred fi nancing costs are 
amortized as additional interest expense over the remaining periods the 
term loan and the convertible debt are expected to remain outstanding.

  Borrowings under the Senior Credit Facility are secured by substantially 
all present and future assets of the Company. Th  e Senior Credit Facility 
does not contain a revolving line of credit facility nor require quarterly 
or annual fi nancial covenants; however, the credit agreement does 
restrict the payment of dividends on the Company’s common stock 
without the prior written consent of the lenders, as well as, limit the 
amount of capital investment allowed the Company.

  Convertible Notes and Term Loan Guarantees

  Th  e 2008 Notes and 2010 Notes and the term loan are guaranteed by 
substantially all of the Company’s wholly-owned subsidiaries. Flotek 
Industries, Inc., the parent company, is a holding company and has 
no independent assets or operations. Th  e guarantees provided by the 
Company’s subsidiaries are full and unconditional, and joint and 
several. Any subsidiaries of the Company that are not guarantors are 
deemed to be “minor” subsidiaries in accordance with SEC Regulation 
S-X, Rule 3-10, “Financial Statements of Guarantors and Issuers of 
Guaranteed Securities Registered or Being Registered.” Th  e agreements 
governing the Company’s long-term indebtedness do not contain any 
signifi cant restrictions on the ability of the Company, or any guarantor, 
to obtain funds from subsidiaries by dividend or loan.

  Interest Rate Swap

  Th  e Company’s senior credit facility at Wells Fargo Bank required the 
Company to enter into an interest rate swap agreement on a minimum 
of 50% of the term loan facility in order to mitigate exposure to interest 
rate risk. In March 2010, the Company repaid the Wells Fargo senior 
credit facility and terminated the interest rate swap. Th  e fair value of 
the interest rate swap was recorded in accrued liabilities and the change 
in the unrealized gain or loss was recorded as interest expense. For 
the years ended December 31, 2010, 2009 and 2008, the Company 
recognized a loss of $0.1 million, a gain of $0.2 million, and a loss of 
$0.5 million, respectively, on the interest rate swap.

  Share Lending Agreement

  Concurrent with the off ering of the 2008 Notes, the Company entered 
into a share lending agreement (the “Share Lending Agreement”) with 
Bear, Stearns International Limited (the “Borrower”). Th  e Borrower 
became an indirect, wholly owned subsidiary of JP Morgan Chase & 
Company. In accordance with the Share Lending Agreement, the 
Company loaned 3.8 million shares of common stock (the “Borrowed 
Shares”) to the Borrower for a period commencing February 11, 2008 
and ending on February 15, 2028. Th  e Company may terminate 
the Share Lending Agreement earlier, upon written notice to the 
Borrower, if the principal balance of the 2008 Notes has been repaid 
or upon agreement with the Borrower. Th  e Borrower is permitted to 
use the Borrowed Shares only for the purpose of directly or indirectly 
facilitating the sale of the 2008 Notes and for the establishment of 
hedge positions by holders of the 2008 Notes. Th  e Company did not 
require collateral to mitigate any inherent or associated risk of the 

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Share Lending Agreement.

  In February 2008, the Borrower borrowed all 3.8 million shares 
available under the Share Lending Agreement. Th  e shares are subject 
to adjustments for stock dividends, stock splits or reverse stock splits. 
Th  e Company did not receive any proceeds for the Borrowed Shares 
but did receive a nominal loan fee of $0.0001 for each share loaned. 
Th  e Borrower retains all proceeds from the sale of Borrowed Shares 
pursuant to the Share Lending Agreement. Upon conversion, the 
number of Borrowed Shares proportionate to the conversion rate for 
such notes must be returned to the Company. Any borrowed shares 
returned to the Company cannot be re-borrowed.

  Th  e Borrowed Shares are issued and outstanding for corporate law 
purposes; accordingly, holders of Borrowed Shares possess all of the rights 
of a holder of the Company’s outstanding shares, including the right 
to vote the shares on all matters submitted to a vote of shareholders, as 
well as the right to receive any dividends or other distributions declared 
or paid on outstanding shares of common stock. Under the Share 
Lending Agreement, the Borrower has agreed to pay to the Company, 
within one business day after a payment date, an amount equal to any 
cash dividends that the Company paid on the Borrowed Shares, and 
to pay or deliver to the Company, upon termination of the loan of 
Borrowed Shares, any other distribution, in liquidation or otherwise, 
that the Company made on the Borrowed Shares.

  To the extent the Borrowed Shares loaned under the Share Lending 
Agreement are not sold or returned to the Company, the Borrower 
has agreed to not vote any borrowed shares of which the Borrower is 
the owner of record. Th  e Borrower has also agreed, under the Share 
Lending Agreement, to not transfer or dispose of any borrowed shares, 
other than to Borrower’s affi  liates, unless such transfer or disposition 
is pursuant to a registration statement that is eff ective under the 
Securities Act. Investors that purchase shares from the Borrower, and 
all subsequent transferees of such purchasers, will be entitled to the 
same voting rights, with respect to owned shares, as any other holder 
of common stock.

  Contractual undertakings of the Borrower have the eff ect of substantially 
eliminating the economic dilution that otherwise would result from 
the issuance of the Borrowed Shares. Further, all shares outstanding 
under the Share Lending Agreement are required to be returned to the 
Company at a future date. Consequently, the shares of the Company’s 
stock loaned under the Share Lending Agreement are not considered to 
be outstanding for the purpose of computing and reporting earnings 
per share.

  Th  e Company determined that the fair value of the share lending 
arrangement was $0.5 million at the date of issuance. Th  e fair value 
has been recognized as a debt issuance cost and is being amortized, 
with the amortization included in interest expense, over a period 
from the date of issuance through the earliest put date of the related 
debt, February 15, 2013 (see Note 2). As of December 31, 2010 and 
2009, unamortized debt issuance costs relating to the share lending 
arrangement were $0.2 million and $0.3 million, respectively. Th  e 
Company estimates that this unamortized value approximates the 
fair value of the loaned shares outstanding at December 31, 2010 and 
2009. Th  e fair value of similar common shares not subject to the share 
lending arrangement, based on the closing price of the Company’s 
common stock on December 31, 2010, was $20.7 million.

FLOTEK INDUSTRIES, INC.  Form  10K 47

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  Capital Lease Obligations

  Th  e Company leases equipment and vehicles under capital leases. At December 31, 2010, the Company had $1.0 million of capital lease obligations.

  Maturities of convertible notes and long-term debt at December 31, 2010 are as follows (in thousands):

 Year Ending December 31, 

 2011 
 2012 

 2013 
 TOTAL 

 Convertible 
Senior Notes 

 -   $ 
 -     

 111,004     
 111,004   $ 

 $ 

 $ 

 Term Loan 

 3,750   $ 
 29,871     

 -     
 33,621   $ 

 Capital 
Leases 

 Total 
Convertible Notes 
and Long-Term Debt 

 403 
 361 

 196 
 960 

 $ 

 $ 

 4,153 
 30,232 

 111,200 
 145,585 

   NOTE 11    Fair Value Measurements

   Fair value is defi ned as the amount that would be received for selling 
an asset or paid to transfer an asset in an orderly transaction between 
market participants at the measurement date. Th  e Company categorizes 
fi nancial assets and liabilities into the three tiered levels of the fair value 
hierarchy. Th  e hierarchy prioritizes the inputs to valuation techniques 
used to measure fair value and bases the categorization within the 
hierarchy on the lowest level of input that is available and signifi cant 
to the fair value measurement.
 •   Level 1 – Quoted prices in active markets for identical assets or liabilities;

 •   Level 2 – Observable inputs other than Level 1, such as quoted prices 
for similar assets or liabilities, quoted prices in markets that are not 
active, or other inputs that are observable or can be corroborated by 
observable market data for substantially the full term of the assets 
or liabilities; and
 •   Level 3 – Signifi cant unobservable inputs that are supported by little 
or no market activity or that are based upon the reporting entity’s 
assumptions about the inputs.

  Liabilities Measured at Fair Value on a Recurring Basis

  Th  e Company’s liabilities required to be measured at fair value on a recurring basis, including identifi cation of the fair value hierarchy of the 
valuation techniques used by the Company to determine these fair values, are as follows (in thousands):

 At December 31, 2010: 

 Common stock warrants  (1)  
 At December 31, 2009: 

 Common stock warrants  (1)  
 Interest rate swap  (2)  

 Fair Value Measurements 

 Level 1 

 Level 2 

 Level 3 

 Total 

 $ 

 $ 
 $ 

 -   $ 

 -   $ 
 -   $ 

 -   $ 

 26,193   $ 

 26,193 

 -   $ 
 334   $ 

 4,729   $ 
 -   $ 

 4,729 
 334 

 (1)  The fair value of common stock warrants was estimated using a Black-Scholes option-pricing model. See Note 14 for additional information regarding warrants.
  (2)  The interest rate swap valuation was obtained from bank estimates utilizing pricing models with market-based inputs. See Note 10 for additional information regarding the interest 

rate swap. 

  Th  ere were no signifi cant transfers in or out of either Level 1 or Level 2 fair value measurements during the years ended December 31, 2010 
and 2009.

  Changes in Level 3 liabilities are as follow (in thousands):

 Warrant Liability 
 Balance, beginning of year 

 Fair value of warrants upon issuance 

 Fair value adjustments, net 
 Net transfers in/(out) 
 BALANCE, END OF YEAR 

48

FLOTEK INDUSTRIES, INC.  Form  10K

Year ended  December 31, 

 $ 

 $ 

 2010 
 4,729   $ 

 -     

 21,464     
 -     
 26,193   $ 

 2009 
 - 

 5,194 

 (465) 
 - 
 4,729 

   
   
   
   
    
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  Assets Measured at Fair Value on a Nonrecurring 
Basis

  Th  e Company’s non-fi nancial assets, including property and equipment, 
goodwill and other intangible assets are measured at fair value on 
a non-recurring basis and are subject to fair value adjustment in 
certain circumstances. See Notes 7, 8 and 9 for discussion of non-
fi nancial assets and assessment of impairment. During the year 
ended December 31, 2010, the Company recorded an impairment 
of $8.9 million relating to property and equipment held and used 
and $0.4 million relating to other intangible assets. During the year 
ended December 31, 2009, the Company recorded $18.5 million of 
goodwill impairment. During the year ended December 31, 2008, the 
Company recorded $61.4 million and $6.3 million of goodwill and 

other intangible assets impairment, respectively. Loss on impairment 
is reported in operating expenses. Th  e fair value of impaired assets was 
measured using Level 2 and Level 3 inputs.

  Fair Value of Other Financial Instruments

  Th  e carrying amounts of certain fi nancial instruments, including 
cash and cash equivalents, accounts receivable, accounts payable 
and accrued expenses, approximate fair value due to the short-term 
nature of these accounts. Th  e Company had no cash equivalents at 
December 31, 2010 or 2009.

  Th  e carrying value and estimated fair value of the Company’s Convertible 
Notes and Long-Term Debt are as follows (in thousands):

 Convertible senior unsecured notes (2008 Notes)  (1)  
 Convertible senior secured notes (2010 Notes)  (1)  
 Term loan 

 Senior credit  facility

 December 31, 2010 

 December 31, 2009 

 Carrying Value 

 Fair Value 

 Carrying Value 

 Fair Value 

 $ 

 65,858   $ 
 32,697     
 33,621     

 -     

 64,688   $ 
 32,684     
 33,875     

 -     

 95,601   $ 
 -     
 -     

 31,880     

 60,375 
 - 
 - 

 31,880 

 Capital lease obligations 
 628 
 (1)  The carrying value of the convertible senior secured notes and unsecured notes is representative of the bifurcated debt component only, while the fair value is based on the market value 

 942     

 960     

 658     

of the notes, which incorporates the convertible equity component. 

  Th  e Company determined the estimated fair value of the 2008 
Notes based on the quoted market price of the notes. Th  e estimated 
fair values of the 2010 Notes and term loan were determined based on 
rates available for instruments with similar risks and maturities. Th  e 
carrying value of the Wells Fargo senior credit facility approximated 
fair value as interest rates were variable; accordingly, the carrying value 

   NOTE 12    Loss Per Share

   Basic loss per common share is calculated by division of the net 
loss attributable to common stockholders by the weighted average 
number of common shares outstanding for the period. Diluted loss 
per common share is calculated by division of the net loss attributable 
to common stockholders by the weighted average number of common 
shares outstanding and potentially dilutive common share equivalents 
outstanding, if dilutive. As net losses were realized during the years ended 
December 31, 2010, 2009 and 2008, potentially dilutive securities were 
excluded from the diluted earnings per share calculation as inclusion 
would have an anti-dilutive eff ect on net loss per share.

  In connection with the sale of the 2008 Notes in February 2008, the 
Company entered into a Share Lending Agreement for 3,800,000 

 Stock options under long-term incentive plans 

 Stock warrants related to sales of preferred stock 
 Convertible senior notes (if-converted) 

 Convertible preferred stock (if-converted) 
   TOTAL ANTIDILUTIVE SHARES

approximated the current market value for instruments with similar 
risks and maturities. Th  e fair value of capital lease obligations was 
determined based on recent lease rates adjusted for a risk premium. 
Th  e estimated fair value of the convertible notes and long-term debt 
were measured using Level 2 inputs.  

shares of the Company’s common stock (see Note 10). Contractual 
undertakings of the Borrower have the eff ect of substantially eliminating 
the economic dilution that otherwise would result from the issuance 
of the Borrowed Shares, and all shares outstanding under the Share 
Lending Agreement are contractually obligated to be returned to the 
Company. As a result, shares lent under the Share Lending Agreement 
are not considered to be outstanding for the purpose of computing 
and reporting earnings or loss per share.

   Securities convertible into shares of common stock that were not 
considered in calculating the loss per common share, as inclusion would 
be anti-dilutive for 2010, 2009 and 2008, are as follows (in thousands):

 2010 

 1,605 

 5,853 
 4,879 

 4,872 
 17,209 

 2009 

 1,605 

 10,480 
 5,055 

 6,957 
 24,097 

 2008 

857

-
 5,055 

-
5,912

FLOTEK INDUSTRIES, INC.  Form  10K 49

    
   
   
   
   
 
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 13    Income Taxes

   Signifi cant components of the income tax provision (benefi t) are as follows (in thousands):

 Current: 

 Federal 

 State 
 Foreign 
 Total current 

 Deferred: 
 Federal 

 State 

 Total deferred 
 PROVISION BENEFIT FOR INCOME TAXES 

 Year ended December 31, 

 2010 

 2009 

 $ 

 $ 

 (2,729)   $ 

 137     
 658     
 (1,934)     

 (3,499)     

 (112)     
 (3,611)     
 5,545   $ 

 (9,196)   $ 

 273     
 439     
 (8,484)     

 10,474     

 26     
 10,500     
 2,016   $ 

  A reconciliation of the eff ective tax rate to the US federal statutory tax rate is as follows:

 Federal statutory tax rate 

 State income taxes, net of federal benefi t 

 Change in valuation allowance 
 Goodwill impairment 

 Warrant liability fair value adjustment 
 Other 
 EFFECTIVE INCOME TAX RATE 

 Year ended December 31, 

 2010 

 35.0  % 

 0.1     

 (8.40)     
 -     

 (15.3)     
 (0.1)     
 11.3  % 

 2009 

 35.0  % 

 0.9     

 (38.6)     
 -     

 (0.1)     
 (1.4)     
 4.2  % 

 2008 

 8,681 

 1,254 
 447 
 10,382 

 (20,287) 

 (594) 
 (20,881) 
 10,499 

 2008 

 35.0  % 

 (0.8)     

 -     
 (11.6)     

 -     
 0.9     
 23.5  % 

  Deferred income taxes refl ect the tax eff ect of temporary diff erences 
between the carrying value of assets and liabilities for fi nancial reporting 
purposes and the value reported for income tax purposes, at the enacted 

tax rates in eff ect when the diff erences reverse. Th  e components of 
deferred tax assets and liabilities are as follows (in thousands):

 Deferred tax assets: 

 Net operating loss carryforwards 

 Allowance for doubtful accounts 
 Inventory valuation reserves 

 Equity compensation 

 Intangible assets 
 Tax credit carryforwards 

 Other 

 Total deferred tax assets 
 Valuation allowance 

 TOTAL DEFERRED TAX ASSETS, NET 

 Deferred tax liabilities: 

 Property, plant and equipment 

 Convertible debt, net of discount 

 Prepaid insurance and other 

 Total deferred tax liabilities 

 NET DEFERRED TAX LIABILITIES 

 December 31, 

 2010 

 2009 

 $ 

 14,238 

 $ 

 11,994 

 37 
 565 

 414 

 18,266 
 869 

 7 

 34,396 
 (22,940) 
 11,456 

 (2,422) 

 (9,480) 

 (132) 
 (12,034)     

 (578) 

 $ 

 213 
 578 

 881 

 19,820 
 270 

 134 

 33,890 
 (18,784) 
 15,106 

 (7,420) 

 (10,021) 

 (106) 
 (17,547) 

 (2,441) 

 $ 

  As of December 31, 2010, the Company had estimated US net operating 
loss carryforwards of approximately $38.7 million, expiring in various 
amounts during 2021 through 2029. Th  e ability to utilize NOLs and 

other tax attributes could be subject to a signifi cant limitation if the 
Company were to undergo an “ownership change” for purposes of 
Section 382 of the tax code.

50

FLOTEK INDUSTRIES, INC.  Form  10K

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
    
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  Th  e Company’s corporate organizational structure requires the fi ling of 
two separate consolidated US Federal income tax returns. As a result, 
taxable income of one group cannot be off set by tax attributes, including 
NOLs, of the other group. As of December 31, 2010, one group had 
net deferred tax assets of approximately $22.9 million. Th  e Company 
has considered all available evidence, both positive and negative, to 
determine whether, a valuation allowance is necessary. Based upon 
the Company’s assessment a valuation allowance of $22.9 million 
was recorded in 2010 as management believes it is more likely than 
not that the deferred tax assets will not be realized. Th  e other group 
incurred a NOL of approximately $8.9 million during the year ended 
December 31, 2010 which will be carried back to prior years for an 
anticipated refund of $2.9 million. Th  e anticipated tax refund has been 
recorded as an income tax receivable at December 31, 2010.

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  Th  e Company has not calculated US taxes on unremitted earnings of 
certain non-US subsidiaries due to the Company’s intent to reinvest the 
unremitted earnings of the non-US subsidiaries. At December 31, 2010, 
the Company had approximately $2.7 million in unremitted earnings 
outside the US which were not included for US tax purposes. US 
income tax liability would be incurred if these funds were remitted to 
the US. It is not practicable to estimate the amount of the deferred 
tax liability on such unremitted earnings.

  Th  e Company has performed an evaluation and concluded that there 
are no signifi cant uncertain tax positions requiring recognition in the 
Company’s fi nancial statements. Th  e evaluation was performed for the 
tax years which remain subject to examination by tax jurisdictions as of 
December 31, 2010, which include the years ended December 31, 2007 
through December 31, 2010 for US federal taxes and years ended 
December 31, 2006 through December 31, 2010 for state tax 
jurisdictions. Th  e Company’s policy is to record penalties related to 
income tax matters as income tax expense. 

  NOTE 14    Convertible Preferred Stock and Stock Warrants

   On August 12, 2009, the Company sold 16,000 units (the “Units”), 
consisting of Series A cumulative convertible preferred stock and warrants, 
for $1,000 per Unit, yielding aggregate gross proceeds of $16.0 million. 
Net proceeds from issuance of the Units were $14.8 million. Th  e 
Company used the net proceeds from the sale of Units to reduce 
borrowings under the Wells Fargo credit facility, ensure availability of 
credit, and for general corporate purposes.

  Each Unit is comprised of one share of cumulative convertible preferred 
stock (“Convertible Preferred Stock”), warrants to purchase up to 155 
shares of the Company’s common stock at an exercise price of $2.31 
per share (“Exercisable Warrants”) and contingent warrants to purchase 
up to 500 shares of the Company’s common stock at an exercise price 
of $2.45 per share (“Contingent Warrants”).

  Each share of Convertible Preferred Stock is convertible at the holder’s 
option, at any time, into 434.782 shares of the Company’s common 
stock. Th  is conversion rate represents an equivalent conversion price of 
approximately $2.30 per share of common stock. Th  e conversion rate 
is subject to adjustment in the event of stock splits, stock dividends, 
stock distributions, reorganizations and other events aff ecting the 
common stock.

  Each share of Convertible Preferred Stock has a liquidation preference of 
$1,000. Dividends accrue at a rate of 15% of the liquidation preference 
per year and accumulate if not paid quarterly. Dividends may be paid, 
at the Company’s election, as restricted by applicable debt covenants, 
in cash, common stock or a combination thereof. No dividends have 
been declared or paid on the Convertible Preferred Stock through 
December 31, 2010. If the Company does not declare or pay dividends 
or if dividends are in arrears for an aggregate number of days equal to 
six calendar quarters, the holders of the Convertible Preferred Stock are 
entitled to elect two new directors to the Company’s board of directors 
at each meeting until all accumulated and unpaid dividends have been 
fully paid or set aside for payment.

  After February 11, 2010, the Company may automatically convert the 
preferred shares into common shares if the closing price of the common 
stock is equal to or greater than 150% of the then current conversion 
price for any 15 trading days during any 30 consecutive trading day 

period. If the Convertible Preferred Stock is automatically converted 
and the Company has not previously paid holders amounts equal to at 
least eight quarterly dividends, the Company will be obligated pay an 
amount, in cash or common stock, equal to the value of eight quarterly 
dividend payments less any dividends previously paid.

  Th  e Company may redeem the Convertible Preferred Stock beginning 
on August 12, 2012. Th  e initial redemption price will be 105% of 
the liquidation preference, declining to 102.5% on August 12, 2013, 
and to 100% on or after August 12, 2014, in each case inclusive of all 
accrued and unpaid dividends to the redemption date.

  Th  e Exercisable Warrants are immediately will exercisable and expire if 
not exercised by August 12, 2014. Th  e Contingent Warrants became 
exercisable on November 9, 2009 and will expire if not exercised by 
November 9, 2014. Both the Exercisable and Contingent Warrants 
contain anti-dilution price protection in the event the Company issues 
shares of common stock or securities exercisable for or convertible into 
common stock at a price per share less than the warrant’s exercise price. 
Due to the anti-dilution price adjustment provision in the warrant 
agreements, the warrants are not considered equity and are recorded 
at fair value as a warrant liability when issued. Warrant liability is 
adjusted to fair value through the statement of operations at the end 
of each reporting period over the life of the warrants. Th  e Company 
uses the Black-Scholes option-pricing model to estimate the value of 
the warrant liability at the end of each reporting period.

  Th  e gross proceeds from the issuance of the Units were allocated, at the 
date of the transaction, based upon the preferred stock and warrants 
relative fair values. In order to calculate the relative fair values, the 
Company obtained third-party valuations to assist in establishing the 
fair value of the debt and equity components of the Units. Th  e initial 
fair value of the warrants was determined with the Black-Scholes option-
pricing model using a fi ve-year term, volatility of 54%, risk-free rate of 
return of 2.7% and an assumed dividend rate of zero. Th  e initial fair 
value of the preferred stock component was determined based upon 
external third party valuations of the conversion rights and the host 
contract. Th  e initial fair value of the conversion rights were determined 
based on a Monte Carlo simulation of the Company’s possible future 
stock prices, which generated potential conversion outcomes. Due to 

FLOTEK INDUSTRIES, INC.  Form  10K 51

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

a lack of comparable transactions by companies with similar credit 
ratings, the initial value of the host contract was determined by applying 
a risk-adjusted rate of return to the annual dividend. At the date of the 
transaction, the Company recorded approximately 68% of the proceeds 
or $10.8 million (net of the discount resulting from the allocation of 
the proceeds to the warrants) as preferred stock in stockholders’ equity 
and the detachable warrants were recorded as a warrant liability with 
a fair value of $5.2 million.

  Th  e Company determined the embedded conversion option within 
the preferred stock was benefi cial (had intrinsic value) to the holders of 
the preferred stock. Th  e initial intrinsic value of the conversion option 
was determined to be $5.2 million and was recognized as a benefi cial 
conversion discount with an off set to additional paid-in capital at the 
date of the transaction.

  Th  e conversion period for the preferred stock was estimated to be 
36 months based upon an evaluation of the conversion options. Th  e 
accretion of the discount on the preferred stock recorded during 
the year ended December 31, 2010 and 2009 was $5.1 million and 
$1.3 million, respectively, including the eff ect of the conversions which 
occurred during the annual 2010 twelve month period (described in 
 “Conversions of Preferred Stock”  below).

  Th  e change in the fair value of the warrants from date of issuance through 
December 31, 2010 has been recorded in the statement of operations. 
Th  e fair value of the warrants has been calculated at each period end 
using the Black-Scholes option-pricing model. At December 31, 2010, 
inputs for the fair value calculation included the actual remaining 
term of the warrants (approximately four years), volatility of 68.0%, 
risk-free rate of return of 1.5%, and an assumed dividend rate of zero. 
At December 31, 2009, inputs for the fair value calculation included 

   NOTE 15    Common Stock

   The  Company’s  Certificate  of  Incorporation,  as  amended 
November 9, 2009, authorizes the Company to issue up to 80.0 million 
shares of common stock, par value $0.0001 per share, and 100,000 shares 
of one or more series of preferred stock, par value $0.0001 per share.

  A reconciliation of the change in issued shares of the Company’s 
common stock during the year ended December 31, 2010 is as follows:

 Shares issued at December 31, 2009 

 24,168,292 

 Issued upon conversion of preferred stock 

 Issued in exchange of convertible notes 

 Issued in payment of debt issuance costs 

 Issued upon exercise of warrants 

 Issued as restricted stock award grants 

 Issued upon exercise of stock options 

 2,084,776 

 1,568,874 

 4,042,241 

 3,922,854 

 826,575 

 140,279 

 SHARES ISSUED AT DECEMBER 31, 2010 

 36,753,891 

the actual remaining term of the warrants of approximately fi ve years, 
volatility of 55.8%, risk-free rate of return of 2.7%, and an assumed 
dividend rate of zero.

  Conversions of Preferred Stock

  During the year ended December 31, 2010, holders of 4,795 shares 
of preferred stock elected conversion into approximately 2.1 million 
shares of the Company’s common stock. Th  e Company did not receive 
any proceeds as a result of the conversions. Th  e holders of the preferred 
stock; however, forfeited $0.7 million of accrued and unpaid dividends 
on the converted shares. Th  e forfeitures are reported as a reduction of 
accrued dividends. At December 31, 2010 and 2009, the Company 
had accrued and unpaid dividends on preferred stock of $2.3 million 
and $0.9 million, respectively.

  Upon conversion of the preferred stock, the Company recognized the 
proportional unamortized discount as additional accretion of discount 
on preferred stock.

  Re-pricing and Exercises of Stock Warrants

  Th  e Exercisable and Contingent Warrants both contain anti-dilution 
price protection. In accordance with contractual anti-dilution price 
adjustment provisions, the warrants, were re-priced as a result of 
payment of a portion of deferred commitment fees with common stock 
on March 31, 2010 and September 30, 2010 (See Note 11). During 
2010, warrants were exercised to purchase approximately 3.9 million 
shares of the Company’s common stock. At December 31, 2010, 
warrants to purchase up to 5,853,350 shares of common stock at an 
exercise price of $1.21 per share remain outstanding.

  Stock-Based Incentive Plans

  Stockholders approved long term incentive plans in 2010, 2007, 2005 
and 2003 (the “2010” Plan, the “2007 Plan,” the “2005 Plan” and the 
“2003 Plan,” respectively) under which the Company may grant equity 
awards to offi  cers, key employees, and non-employee directors in the 
form of stock options, restricted stock and certain other incentive awards. 
At December 31, 2010, the maximum number of shares that may be 
issued under the 2010 Plan, 2007 Plan, 2005 Plan and 2003 Plan are 
4.0 million, 2.2 million, 1.9 million and 1.4 million, respectively. Th  e 
Company had approximately 2.6 million shares remaining to be granted 
under the 2010 Plan and 0.1 million shares remaining to be granted 
under both the 2007 and 2005 Plans at December 31, 2010. No shares 
remain to be granted under the 2003 Plan. At December 31, 2010, 
options to purchase a total of 1.6 million shares remain outstanding 
under the Company’s long term incentive plans.

52

FLOTEK INDUSTRIES, INC.  Form  10K

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  Stock Options

  All stock options are granted with an exercise price equal to the market 
value of the Company’s common stock on the date of grant. Options 
expire no later than ten years from the date of grant and generally 
vest within four years or less. Proceeds received from stock option 
exercises are credited to common stock and additional paid-in capital, as 
appropriate. Th  e Company uses historical data to estimate pre-vesting 
option forfeitures. Estimates are adjusted when actual forfeitures diff er 
from estimates. Stock-based compensation expense is recorded for 
equity awards expected to vest. Th  e fair value of stock-based awards at 
the date of grant is calculated using the Black-Scholes option pricing 
model and metrics provided below.

  Th  e risk free interest rate is based on the implied yield of US Treasury 
zero-coupon securities that correspond to the expected life of the option. 
Volatility is estimated based on historical and implied volatilities of 
the Company’s stock and of identifi ed companies considered to be 
representative peers of the Company. Th  e expected life of awards 
granted represents the period of time the options are expected to remain 
outstanding. Th  e Company uses the “simplifi ed” method which is 
allowed for companies that cannot reasonably estimate the expected 
life of options based on historical share option exercise experience. 
Th  e Company does not expect to pay dividends on common stock. 
Assumptions used in the Black-Scholes model for stock options 
granted include:

 Risk-free interest rate 

 Expected volatility of common stock 
 Expected life of options in years 

 Dividend yield 

 Vesting period in years 

 Year ended December 31, 

 2010 

 2009 

 .55% - 2.275% 

 1.29% - 2.32% 

 61.4% - 69.3% 
 3.34* - 6.25 

 68.8% - 71.7% 
 3.50* and 4.25 

 0% 

 3.4 - 6.3 

 0% 

 0.4 - 4.0 

 2008 

 2.30% 

 47.0% 
 4.25 

 0% 

 4.0 

 * 

In 2010 and 2009, grants were made to an optionee for whom the Company was able to reasonably estimate the expected life of the award. 

  Th  e Black-Scholes option pricing valuation model was developed to 
estimate the fair value of fully-transferable traded options with no 
vesting restrictions. As option valuation models require the use of 
subjective assumptions, changes in assumptions can materially aff ect 

fair value calculations. Th  e Company’s options are not characteristic 
of fully-transferable traded options; therefore, the option valuation 
models do not necessarily provide a reliable measure of the fair value 
of the Company’s options.

  A summary of stock option activity for the year ended December 31, 2010 is as follows:

 Options 

 Outstanding as of January 1, 2010 

 Granted 

 Exercised 

 Forfeited 

 Expired 
 Outstanding as of December 31, 2010 

 Vested or expected to vest as of December 31, 2010 

 Options exercisable as of December 31, 2010 

 Shares 

 Weighted-Average
 Exercise Price 

 Weighted-Average 
Remaining 
Contractual Term 
(in years) 

 Aggregate 
Intrinsic Value 

 1,605,398   $ 

 604,359     

 (140,279)     

 (14,043)     

 (450,300)     
 $ 
 1,605,135 

 1,545,746 

 745,786 

 $ 

 $ 

 5.13 

 2.06 

 0.30 

 8.14 

 6.76 
 3.90 

 3.41 

 3.73 

 8.42 

 8.39 

 7.85 

 $ 

 $ 

 $ 

 4,208,345 

 4,063,028 

 2,071,845 

  Th  e weighted-average fair value of stock options at grant date during 
the years ended December 31, 2010, 2009 and 2008 was $1.02, $1.07 
and $4.37 per share, respectively. Th  e total intrinsic value of stock 
options exercised during the years ended December 31, 2010, 2009 and 
2008 was $0.01 million, $0.1 million and $9.0 million, respectively. 
Th  e total fair value of stock options vesting during the years ended 
December 31, 2010, 2009 and 2008 was $0.8 million, $0.4 million 
and $1.0 million, respectively.

  At December 31, 2010, there was $0.9 million of measured but 
unrecognized compensation expense related to non-vested stock options. 
Th  is cost is expected to be recognized over a weighted-average period of 
2.2 years. Th  e tax benefi t realized from stock options exercised during 
the year ended December 31, 2010 was not immaterial.

  Restricted Stock

  Th  e Company grants employees either time-vesting or performance-
based restricted shares in accordance with applicable terms underlying 
Restricted Stock Agreements (“RSAs”). Time-vesting restricted shares 
vest after a stipulated period of time has elapsed subsequent to the date 
of grant, generally four to fi ve years. Certain time-vested shares have also 
been issued with a portion of the shares granted vesting immediately. 
Performance-based restricted shares are issued with performance criteria 
defi ned over a designated performance period and vest only when, 
and if, the outlined performance criteria is met. Grantees of restricted 
shares retain voting rights for the shares granted.

FLOTEK INDUSTRIES, INC.  Form  10K 53

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  During the year ended December 31, 2010, the Company awarded 826,575 restricted stock shares to employees under the 2007 Plan. All of 
these awards were time-vesting. A summary of restricted stock activity for the year ended December 31, 2010 is as follows:

 Restricted Stock 

 Non-vested at January 1, 2010 

 Granted 

 Vested 
 Forfeited 

 NONVESTED AT DECEMBER 31, 2010 

    Th  e weighted-average grant-date fair value of restricted stock granted 
during the years ended December 31, 2010, 2009 and 2008 was $1.88, 
$1.18 and $15.13, respectively. Th  e total fair value of restricted stock 
that vested during the years ended December 31, 2010, 2009 and 
2008 was $4.2 million, $1.2 million, and $2.2 million, respectively. 
At December 31, 2010, there was $1.5 million of unrecognized 
compensation expense related to non-vested restricted stock awards. 
Th  e referenced unrecognized compensation expense is expected to be 
recognized over a weighted-average period of 2.2 years.

  Share-Based Compensation Expense

  Non-cash share-based compensation expense related to stock options 
and restricted stock grants totaled $4.7 million, $1.7 million and 
$2.5 million during the years ended December 31, 2010, 2009 and 
2008, respectively.

  Treasury Stock

Th  e Company accounts for treasury stock using the cost method and 
includes treasury stock as a component of stockholders’ equity.   During 
the years ended December 31, 2010 and 2009, the Company purchased 
195,442 shares and 34,890 shares of the Company’s common stock at 
market value as payment of income tax withholding owed by employees 
upon vesting of restricted shares. Shares previously issued as restricted 
stock awards to employees that were forfeited during 2010 and 2009 
were also accounted for as treasury stock.

  Th  e Company currently does not have nor intend to initiate a share 
repurchase program.

  Share Lending Agreement

  Concurrent with the off ering of the 2008 Notes, the Company entered 
into a Share Lending Agreement with Bear, Stearns International Limited 
(the “Borrower”). Under the Share Lending Agreement, the Company 
loaned 3.8 million shares of common stock (the “Borrowed Shares”) 
to the Borrower during a period commencing February 11, 2008 and 
ending February 15, 2028. Th  e Company may terminate the Share 
Lending Agreement earlier, upon written notice to the Borrower 
that the entire principal balance of the convertible notes is no longer 
outstanding or upon agreement of the Borrower. Th  e Borrower is only 
permitted to use the Borrowed Shares to directly or indirectly facilitate 
sale of the 2008 Notes or to establish hedge positions for holders of 
the 2008 Notes. Th  e Company did not require collateral in support 
of the Share Lending Agreement.

  In February 2008, the Borrower borrowed all 3.8 million shares 
available under the Share Lending Agreement. Th  e Borrowed Shares 

54

FLOTEK INDUSTRIES, INC.  Form  10K

 Weighted-Average 
Fair Value - Date of 
Grant 

 Shares 

 459,115   $ 

 826,575     

 (401,570)     
 (23,326)     
 860,794   $ 

 10.26 

 1.88 

 10.15 
 11.75 
 2.22 

are subject to adjustments for stock dividends, stock splits, reverse stock 
splits or any activity which impacts the number of shares of common 
stock outstanding. Th  e Company did not receive any proceeds for the 
Borrowed Shares, but the Company did receive a nominal loan fee of 
$0.0001 for each share loaned to the Borrower. Th  e Borrower retains 
all proceeds from any sale of the Borrowed Shares pursuant to the Share 
Lending Agreement. Upon conversion of the 2008 Notes, a number 
of Borrowed Shares proportional to the conversion rate for such notes 
must be returned to the Company. Borrowed Shares returned to the 
Company cannot be re-borrowed.

  Borrowed Shares are issued and outstanding for corporate law purposes; 
accordingly, the holders of the Borrowed Shares have all of the rights 
of a holder of the Company’s outstanding shares, including the right 
to vote the shares on all matters submitted to a vote of shareholders 
and the right to receive any dividends or other distributions that 
the Company may pay or make on outstanding shares of common 
stock. Under the Share Lending Agreement; however, the Borrower 
has agreed to pay to the Company, within one business day after a 
relevant payment date, an amount equal to any cash dividends that 
the Company pays on the Borrowed Shares, and to pay or deliver to 
the Company, upon termination of the loan of Borrowed Shares, any 
other distribution, in liquidation or otherwise, that the Company has 
made on the Borrowed Shares.

  To the extent the Borrowed Shares lent under the Share Lending 
Agreement have not been sold or returned to the Company, the 
Borrower has contractually agreed not to vote any Borrowed Shares 
of which it is owner of record. Th  e Borrower has also agreed not to 
transfer or dispose of Borrowed Shares, other than to affi  liates, unless 
such transfer or disposition is pursuant to a registration statement that 
is eff ective under the Securities Act. Investors that purchase the shares 
from the Borrower (and any subsequent transferees of such purchasers); 
however, are entitled to the same voting rights as any other holder of 
common stock.

  In May 2008, JP Morgan Chase & Co. completed the acquisition of 
Bear Stearns Companies Inc., at which time the Borrower became an 
indirect, wholly-owned subsidiary of JPMorgan Chase & Company.

  Contractual undertakings of the Borrower have the eff ect of substantially 
eliminating the economic dilution that otherwise would result from 
the issuance of the Borrowed Shares. Further, all shares outstanding 
under the Share Lending Agreement are required to be returned to 
the Company in the future. As a result, the shares of the Company’s 
stock lent under the Share Lending Agreement are not considered to 
be outstanding for the purpose of computing and reporting loss per 
share or included in the section 382 limitation calculation.

PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 16    Commitments and Contingencies

       Litigation

  401(k) Retirement Plan

  Th  e Company maintains a 401(k) retirement plan for the benefi t of 
eligible employees in the US. All employees are eligible to participate in the 
plan upon employment. As of January 1, 2008, the Company increased 
the Company’s match to 100% of each employee’s 401(k) contribution 
up to 4% of qualifi ed compensation. In April 2009, the Company 
discontinued the matching of employees’ 401(k) contributions. Th  e 
consolidated fi nancial statements for the years ended December 31, 2009 
and 2008 include compensation expense of $0.3 million and $0.9 million, 
respectively, related to the Company’s 401(k) matching. Due to the 
discontinuation of 401(K) matching in 2009, no related compensation 
expense was recognized in 2010. As of January 1, 2011, the Company 
reinstated a Company match of 50% on employee 401(k) contributions 
of up to 4% of qualifi ed compensation.

  Concentrations and Credit Risk

  Financial instruments that potentially subject the Company to signifi cant 
concentrations of credit risk include of trade accounts receivable as 
the Company does not generally require collateral in support of trade 
receivables. In addition, the majority of cash and cash equivalents 
are maintained at one major fi nancial institution and balances often 
exceed insurable amounts.

  Th  e majority of revenue is derived from the oil and natural gas industry. 
Th  is concentration of customers in one industry increases credit and 
business risk, particularly given the recent volatility of activity levels 
within the industry. Customers include major integrated oil and natural 
gas companies, independent oil and natural gas companies, pressure 
pumping service companies and state-owned oil companies. Th  e 
Company’s top three customers accounted for 18%, 22% and 26% 
of consolidated revenue for the years ended December 31, 2010, 2009 
and 2008, respectively.

  Certain raw materials used by the Chemicals segment in the manufacture 
of micro-emulsion products are obtainable from limited sources. Certain 
mud-motor inventory parts in the Drilling segment and stock parts in 
the Artifi cial Lift segment are primarily sourced from China.

  Th  e Company is subject to routine litigation and other claims that 
arise in the normal course of business. Management is not aware 
of any pending or threatened lawsuits or proceedings which would 
have a material eff ect on the Company’s fi nancial position, results of 
operations or liquidity.

  Common Stock Listing on the New York Stock 
Exchange

  Th  e Company’s common stock is listed on the New York Stock Exchange 
(“NYSE”) under the stocker ticker symbol “FTK”. Under the NYSE’s 
continued listing standards, a company is considered to be below 
compliance standards if, among other things, the average global market 
capitalization over a 30 trading-day period and the stockholders’ equity 
are both less than $50 million. Th  e Company received notifi cation of 
non-compliance during the fourth quarter of 2009. At such time the 
NYSE required the Company to fi le a plan addressing the compliance 
breach and the Company proposed remedy.

  In March 2010, the Company submitted a plan of action to the NYSE 
that outlined the Company’s plan to achieve compliance with the 
NYSE continued listing standards within the 18-month cure period 
ending in June 2011. During implementation and execution of the 
plan of action, the Company’s common stock continues to be listed 
and traded on the NYSE, subject to the Company’s compliance with 
other NYSE continued listing requirements.

  Th  e Company recently returned to compliant levels; however, the 
NYSE reserves the right to monitor the Company until the end of the 
compliance plan period. If the Company remains compliant to the 
end of the plan period, the Company will be reinstated in accordance 
with continued listing standards.

  Operating Lease Commitments

  Th  e Company has operating leases for offi  ce space, vehicles and 
equipment. Future minimum lease payments under operating leases 
at December 31, 2010 are as follows (in thousands):

 Year Ending December 31, 

 Minimum Lease 
Payments 

 2011 
 2012 

 2013 

 2014 
 2015 

 Th  ereafter 
 TOTAL 

 $ 

 $ 

 1,508 
 1,039 

 357 

 74 
 73 

 1,356 
 4,407 

  Rent expense under operating leases totaled approximately 
$2.0 million, $2.3 million and $1.7 million during the years ended 
December 31, 2010, 2009 and 2008, respectively.

FLOTEK INDUSTRIES, INC.  Form  10K 55

   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 17    Segment Information

   Operating segments are defi ned as components of an enterprise for which 
separate fi nancial information is available that is regularly evaluated by 
chief operating decision-makers in deciding how to allocate resources 
and assess performance.

  Th  e Company is comprised of three reportable segments; Chemicals, 
Drilling, and Artifi cial Lift:
 •   Th  e Chemicals segment consists of two business divisions: 1) Specialty 
Chemicals and 2) Logistics. Specialty Chemicals designs, develops, 
manufactures, packages and sells chemicals used by oilfi eld service 
companies in oil and natural gas well drilling, cementing, stimulation 
and production activities. Th  e Logistics division manages automated 
handling, loading facilities, and blending capabilities of bulk materials 
for oilfi eld service companies.
 •   Th  e Drilling segment rents, inspects, manufactures and markets 
down-hole drilling equipment used in energy, mining, water well 
and industrial drilling activities.

 •   Th  e Artifi cial Lift segment manufactures and markets artifi cial lift 
equipment, including the Petrovalve line of beam pump components, 
electric submersible pumps and gas separators, valves and services 
that support coal bed methane production activities.

  Th  e Company evaluates performance based upon several criteria. Th  e 
primary fi nancial measure is business segment income before taxes. 
Various functions, including certain sales and marketing activities 
and general and administrative activities, are provided centrally by 
the corporate offi  ce. Costs associated with corporate offi  ce functions, 
other corporate income and expense items as well as estimated income 
tax provisions (benefi ts), are not allocated to reportable segments. 
Intersegment revenue is not considered material to the consolidated 
fi nancial statements.

  Summarized fi nancial information regarding reportable segments as of 
and for the years ended December 31, 2010, 2009 and 2008 is shown 
in the following table (in thousands):

 2010 
 Net revenue from external customers 

 Gross margin 

 Income (loss) from operations 

 Depreciation and amortization 

 Total assets 

 Capital expenditures 

 2009 
 Net revenue from external customers 

 Gross margin 

 Income (loss) from operations 

 Depreciation and amortization 

 Total assets 

 Capital expenditures 

 2008 

 Net revenue from external customers 
 Gross margin 
 Income (loss) from operations 
 Depreciation and amortization 
 Total assets 
 Capital expenditures 

 Chemicals 
and Logistics 

 Drilling Products 

 Artifi cial Lift 

 Corporate 
and Other 

 $ 

 $ 

 $ 

 66,121   $ 

 29,249     

 19,833     

 1,671     

 44,102     

 1,227     

 49,296   $ 

 21,667     

 12,964     

 1,844     

 33,053     

 291     

 109,356   $ 
 49,119     
 37,433     
 1,782     
 44,060     
 2,464     

 65,782    $

 18,991     

 (9,738)     

 11,445     

 102,949     

 4,679     

 50,774   $ 

 4,781     

 (32,084)     

 11,826     

 119,960     

 6,189     

 98,262   $ 
 36,897     
 (43,840)     
 10,121     
 176,287     
 19,840     

 15,079   $ 

 4,730     

 3,070     

 219     

 9,062     

 32     

 12,480   $ 

 2,936     

 1,161     

 292     

 7,084     

 42     

 18,445   $ 
 4,740     
 (6,709)     
 633     
 16,104     
 293     

 -   $ 

 -     

 (19,432)     

 430     

 28,694     

 122     

 -   $ 

 -     

 (15,144)     

 224     

 18,804     

 33     

 -   $ 
 -     
 (17,635)     
 308     
 (1,492)     
 1,114     

 Total 

 146,982 

 52,970 

 (6,267) 

 13,76 5

 184,807 

 6,060 

 112,550 

 29,384 

 (33,103) 

 14,186 

 178,901 

 6,555 

 226,063 
 90,756 
 (30,751) 
 12,844 
 234,959 
 23,711 

  One customer and its affi  liates accounted for $16.9 million, $18.7 million and $44.6 million of consolidated revenue for the years ended 
December 31, 2010, 2009 and 2008, respectively. Over 97% of this revenue related to sales by the Chemicals segment for all years.

56

FLOTEK INDUSTRIES, INC.  Form  10K

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  Revenue by country is determined based upon the location of services provided and products sold. Revenue by geographic location is as follows 
(in thousands):

 United States 
 Other countries 
 TOTAL 

 Year ended December 31, 

 2010 

 127,285   $ 
 19,697     
 146,982   $ 

 2009 

 97,737   $ 
 14,813     
 112,550   $ 

 $ 

 $ 

 2008 

 208,228 
 17,835 
 226,063 

  Long-lived assets held in countries other than the US are not considered material to the consolidated fi nancial statements.

   NOTE 18    Quarterly Financial Data (Unaudited)

 (in thousands, except per share data) 

 First Quarter 

 Second Quarter 

 Th  ird Quarter 

 Fourth Quarter 

 2010 

 Revenue 

 Gross margin 
 Net loss 

 Loss per share: 

 Basic  and diluted

 2009 

 Revenue 

 Gross margin 
 Net loss 

 Loss per share: 

 Basic  and diluted

 $ 

 $ 

 28,370   $ 

 8,012     
 (9,513)     

 31,174   $ 

 11,351     
 (6,162)     

 39,982   $ 

 16,067     
 (1,163)     

 47,456 

 17,540 
 (26,627) 

 (0.60)     

 (0.28)     

 (0.09)     

 (0.95) 

 40,676   $ 

 12,491     
 (2,003)     

 23,503   $ 

 3,648     
 (19,817)     

 23,818   $ 

 6,403     
 (23,175)     

 24,553 

 6,842 
 (5,338) 

 (0.10)    

 (1.01)     

 (1.22)     

 (0.35) 

(1) The sum of the quarterly loss per share applicable to common stockholders (basic and diluted) does not agree to the loss per share for the year due to the timing of common stock issuances.

  NOTE 19    Subsequent Events

   Payments of Preferred Stock Dividends and 
Conversion of Preferred Stock into Shares of 
Common Stock

  On January 6, 2011, the Company paid all accumulated and unpaid 
dividends on the Company’s outstanding shares of Series A cumulative 
convertible preferred stock. Th  e payment, at an annual rate of 15% 
of the liquidation preference, covered the period from issuance, 
August 12, 2009, through December 31, 2010. In accordance with the 
Certifi cate of Designations governing the preferred stock, the dividends 
were paid in shares of the Company’s common stock. Dividends per 
share of $208.33 were paid in shares of common stock valued at $4.81, 
based upon the prior ten business day volume-weighted average price 
per share. Fractional shares were paid in cash.

  On February 4, 2011, the Company exercised the right to convert all 
outstanding shares of cumulative convertible preferred stock into shares 
of common stock at the prevailing conversion rate of 434.782 shares of 

common stock for each share of preferred stock. Th  e Company issued 
4,871,719 shares of common stock for preferred shares converted during 
2011, including those converted upon the mandatory conversion. In 
accordance with the Certifi cate of Designations governing the preferred 
stock, holders of preferred shares subject to the mandatory conversion 
were entitled to a total of eight quarters of dividend payments. At the 
date of the mandatory conversion a dividend per share of $91.67 was 
paid in shares of common stock valued at $6.63, based upon the prior 
ten business day volume-weighted average price per share. Fractional 
shares were paid in cash.

  Exercise of Stock Warrants

  From January 1 through March 1, 2011, warrants were exercised to 
purchase 2,176,000 shares of the Company’s common stock at $1.21 
per share. Th  e Company received cash proceeds of $2.6 million in 
connection with the warrants exercised.

FLOTEK INDUSTRIES, INC.  Form  10K 57

 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
PART II  
ITEM 9 Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

   ITEM 9  

PART II

   None.

 Changes in and Disagreements With Accountants 
on Accounting and Financial Disclosure

   ITEM 9A   Controls and Procedures

   Evaluation of Disclosure Controls and Procedures

  Th  e Company’s disclosure controls and procedures are designed to 
ensure that such information required to be disclosed by the Company 
in reports fi led or submitted under the Exchange Act as amended, is 
recorded, processed, summarized and reported within the time periods 
specifi ed in the SEC’s rules and forms. Th  e Company’s disclosure controls 
and procedures are also designed to ensure that such information is 
accumulated and communicated to management, including the principal 
executive and principal fi nancial offi  cers, as appropriate to allow timely 
decisions regarding required disclosures. Th  ere are inherent limitations 
to the eff ectiveness of any system of disclosure controls and procedures, 
including the possibility of human error and the circumvention or 
overriding of controls and procedures. Accordingly, even eff ective 

disclosure controls and procedures can only provide reasonable assurance 
that control objectives are attained. Th  e Company’s disclosure controls 
and procedures are designed to provide such reasonable assurance.

  Th  e Company’s management, with the participation of the principal 
executive and principal fi nancial offi  cers, evaluated the eff ectiveness 
of the design and operation of the Company’s disclosure controls and 
procedures as of December 31, 2010, as required by Rule 13a-15(e) of the 
Exchange Act. Based upon that evaluation, the principal executive and 
principal fi nancial offi  cers have concluded that the Company’s disclosure 
controls and procedures were not eff ective as of December 31, 2010 
due to a material weakness in internal control relating to preparation 
of the Company’s fi nancial statements.

  Management’s Report on Internal Control over Financial Reporting

  Th  e Company’s management is responsible for establishing and 
maintaining adequate internal control over fi nancial reporting, as 
defi ned in Rule 13a-15(f ) of the Exchange Act. Th  e Company’s 
management, including the principal executive and principal fi nancial 
offi  cers, assessed the eff ectiveness of internal control over fi nancial 
reporting as of December 31, 2010, based on criteria issued by the 
Committee of Sponsoring Organizations of the Treadway Commission 
(COSO) entitled  “Internal Control—Integrated Framework.”  Upon 

evaluation, the Company’s management identifi ed control defi ciencies 
regarding timeliness and eff ective preparation of account reconciliations 
in connection with the monthly close process. Th  e defi ciencies 
identifi ed constitute a material weakness in internal control as of 
December 31, 2010. Accordingly, management has concluded that the 
Company’s internal control over fi nancial reporting was not eff ective in 
connection with the preparation of the consolidated fi nancial statements 
as of December 31, 2010.

  Remediation Plan and Status

  Th  e Company’s management is actively committed to and engaged in 
the implementation and execution of remediation eff orts to resolve the 
material weakness; as well as, to proactively manage any other areas of 
risk that may be identifi ed. In-process remediation eff orts with respect 
to standardization of the monthly fi nancial close process have not yet 
been fully completed.

  Th  e Company’s executive management team and Board of Directors are 
committed to achieving and maintaining a strong control environment, 
high ethical standards, and fi nancial reporting integrity.

  Changes in Internal Control Over Financial Reporting

  During the three months ended December 31, 2010, the Company continued implementation and execution of remediation eff orts to standardize 
the monthly fi nancial close process in order to enhance the eff ectiveness of the Company’s overall fi nancial control environment.

58

FLOTEK INDUSTRIES, INC.  Form  10K

   ITEM 9B   Other Information

   None. 

PART II  
ITEM 9B Other Information

FLOTEK INDUSTRIES, INC.  Form  10K 59

PART III  
ITEM 14 Principal Accounting Fees and Services

PART III

ITEM 10  Directors, Executive Offi  cers and Corporate 

Governance

Information under the caption “Directors, Executive Offi  cers and Corporate Governance,” will be contained in the Company’s Defi nitive Proxy 
Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference.

ITEM 11  Executive Compensation

Information under the caption “Executive Compensation,” will be contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual 
Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference.

ITEM 12  Security Ownership of Certain Benefi cial Owners 
and Management and Related Stockholder Matters

Information under the caption “Security Ownership of Certain Benefi cial Owners and Management and Related Stockholder Matters,” will be 
contained in the Company’s Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, 
is incorporated herein by reference.

ITEM 13  Certain Relationships and Related Transactions, 

and Director Independence

Information under the caption “Certain Relationships and Related Transactions, and Director Independence,”will be contained in the Company’s 
Defi nitive Proxy Statement for the 2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference.

ITEM 14  Principal Accounting Fees and Services

Information under the caption “Principal Accounting Fees and Services,” will be contained in the Company’s Defi nitive Proxy Statement for the 
2011 Annual Meeting of Stockholders to be fi led within 120 days of year end, is incorporated herein by reference.

FLOTEK INDUSTRIES, INC.  Form  10K 61

PART IV  
ITEM 15 Exhibits and Financial Statement Schedules

PART IV

ITEM 15  Exhibits and Financial Statement Schedules

Exhibit index

Exhibit Number

3.1

3.2

3.3
3.4

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

Exhibit Title
Amended and Restated Certifi cate of Incorporation (incorporated by reference to Exhibit 3.1 to the Company’s Form 10-Q for 
the quarter ended September 30, 2007).
Certifi cate of Designations for Series A Cumulative Convertible Preferred Stock dated August 11, 2009 (incorporated by reference 
to Exhibit 3.1 to the Company’s Form 8-K fi led on August 17, 2009).
Certifi cate of Amendment to the Amended and Restated Certifi cate of Incorporation (incorporated by reference to Exhibit 3.1 to 
the Company’s Form 10-Q for the quarter ended September 30, 2009).
Bylaws (incorporated by reference to Appendix F to the Company’s Defi nitive Proxy Statement fi led on September 27, 2001).
Form of Certifi cate of Common Stock (incorporated by reference to Appendix E to the Company’s Defi nitive Proxy Statement 
fi led on September 27, 2001).
Form of Certifi cate of Series A Cumulative Convertible Preferred Stock (incorporated by reference to Exhibit A to the Certifi cate 
of Designations for Series A Cumulative Convertible Preferred Stock fi led as Exhibit 3.1 to the Company’s Form 8-K fi led on 
August 17, 2009).
Form of Warrant to Purchase Common Stock of the Company, dated August 31, 2000 (incorporated by reference to Exhibit 4.3 
to the Company’s Registration Statement on Form SB-2 (fi le no. 333-129308) fi led on October 28, 2005).
Base Indenture, dated February 14, 2008, by and among the Company, the subsidiary guarantors named therein and 
American Stock Transfer & Trust Company (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K fi led on 
February 14, 2008).
First Supplemental Indenture, dated February 14, 2008, by and among the Company, the subsidiary guarantors named therein 
and American Stock Transfer & Trust Company (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K fi led on 
February 14, 2008).
Form of Global Security (incorporated by reference to Exhibit A to the First Supplemental Indenture fi led as Exhibit 4.2 to the 
Company’s Form 8-K fi led on February 14, 2008).
Form of Exercisable Warrant, dated August 11, 2009 (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K fi led 
on August 17, 2009).
Form of Contingent Warrant, dated August 11, 2009 (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K fi led 
on August 17, 2009).

62

FLOTEK INDUSTRIES, INC.  Form  10K

PART IV  
ITEM 15 Exhibits and Financial Statement Schedules

Exhibit Title
Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, National Association, dated 
August 31, 2007 (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q for the quarter ended 
September 30, 2009).
Amendment to Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, N.A., dated 
November 15, 2007 (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-K for the year ended 
December 31, 2007).
Second Amendment to Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, N.A., dated 
February 4, 2008 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on February 7, 2008).
Fourth Amendment to Amended and Restated Credit Agreement between the Company and Wells Fargo Bank, National 
Association, dated May 12, 2009 (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on May 15, 2009).
2003 Long Term Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Registration Statement on Form S-8 
fi led on October 27, 2005).
2005 Long Term Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company’s Registration Statement on Form S-8 
fi led on October 27, 2005).
2007 Long Term Incentive Plan (incorporated by reference to Exhibit 10.6 to the Company’s Form 10-K for the year ended 
December 31, 2007).
Asset Purchase Agreement, dated April 3, 2006, among Total Energy Technologies, LLC, USA Petrovalve, Inc. and Total Well 
Solutions, LLC (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-QSB for the quarter ended June 30, 2006).
Exclusive License Agreement, dated April 3, 2006, among the Company, USA Petrovalve, Inc. and Total Well Solutions, LLC 
(incorporated by reference to Exhibit 10.2 to the Company’s Form 10-QSB for the quarter ended June 30, 2006).
Asset Purchase Agreement, dated June 6, 2006, among LifTech, LLC, its owners and USA Petrovalve, Inc. (incorporated by 
reference to Exhibit 10.3 to the Company’s Form 10-QSB for the quarter ended June 30, 2006).
Membership Interest Purchase Agreement, dated October 5, 2006, between Turbeco, Inc. and the owner of a 50% interest in 
CAVO Drilling Motors, Ltd Co. (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-QSB for the quarter 
ended September 30, 2006).
Asset Purchase Agreement, dated November 17, 2006, among Teal Supply Co., dba Triumph Drilling Tools, Inc., Turbeco 
Inc. and Michael E. Jensen (incorporated by reference to Exhibit 10.21 to the Company’s Form 10-K for the year ended 
December 31, 2006).
Stock Purchase Agreement, dated August 31, 2007, among the Company, SES Holdings, Inc. and the stockholders thereof 
(incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q for the quarter ended September 30, 2007).
Assignment of Membership Interest, dated November 15, 2007, between Turbeco, Inc. and the owner of the remaining 50% 
interest in CAVO Drilling Motors, Ltd Co. (incorporated by reference to Exhibit 10.13 to the Company’s Form 10-K for the year 
ended December 31, 2007).
Asset Purchase Agreement, dated February 4, 2008, by and among Teledrift Acquisition, Inc., the Company, Teledrift, 
Inc. and the stockholders named therein (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K fi led on 
February 7, 2008).
Share Lending Agreement among the Company, Bear Stearns & Co. Inc. and Bear Stearns International Limited (incorporated by 
reference to Exhibit 10.1 to the Company’s Form 8-K fi led on February 13, 2008).
Credit Agreement, dated March 31, 2008, among the Company, Wells Fargo Bank, National Association and the Lenders named 
therein (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-Q for the quarter ended September 30, 2009).
Pledge and Security Agreement, dated March 31, 2008, among the Company and the subsidiaries named therein, in favor 
of Wells Fargo Bank, N.A. (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q for the quarter ended 
March 31, 2008).
Guaranty Agreement, dated March 31, 2008, among the guarantors named therein, Wells Fargo Bank, N.A., the Lenders named 
therein, the Issuing Lender named therein and the Swap Counterparties named therein (incorporated by reference to Exhibit 10.6 
to the Company’s Form 10-Q for the quarter ended March 31, 2008).
First Amendment and Temporary Waiver, dated February 25, 2009, among the Company, Wells Fargo Bank, National 
Association and the Lenders named therein (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on 
March 3, 2009).
Second Amendment to Credit Agreement, dated March 13, 2009, among the Company, Wells Fargo Bank, N.A. and the 
Lenders named therein (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-Q for the quarter ended 
September 30, 2009).
Th  ird Amendment and Waiver to Credit Agreement, dated August 6, 2009, among the Company, Wells Fargo Bank, N.A. and 
the Lenders named therein (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K fi led on August 12, 2009).
Waiver Agreement and Fourth Amendment to Credit Agreement, dated November 16, 2009, among the Company, Wells Fargo 
Bank, N.A. and the Lenders named therein (incorporated by reference to Exhibit 10.4 to the Company’s Form 10-Q for the 
quarter ended September 30, 2009).
Separation and Release Agreement, dated August 5, 2008, between Lisa Meier and the Company (incorporated by reference to 
Exhibit 10.1 to the Company’s Form 8-K fi led on August 6, 2008).
Form of Unit Purchase Agreement, dated August 11, 2009 (incorporated by reference to Exhibit 10.1 to the Company’s 
Form 8-K fi led on August 12, 2009).
Retirement Agreement, dated August 11, 2009, between Jerry D. Dumas, Sr. and the Company (incorporated by reference to 
Exhibit 10.3 to the Company’s Form 8-K fi led on August 12, 2009).

Exhibit Number

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

10.23

10.24

10.25

10.26

FLOTEK INDUSTRIES, INC.  Form  10K 63

PART IV  
ITEM 15 Exhibits and Financial Statement Schedules

Exhibit Number

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

10.39

10.40

10.41

10.42

10.43

10.44

10.45

10.46
12*
21*
23.1*
23.2*
31.1*
31.2*
32.1*
32.2*
* 

Filed herewith.

Exhibit Title
Employment Agreement, dated August 11, 2009, between the Company and Jesse Neyman (incorporated by reference to 
Exhibit 10.4 to the Company’s Form 8-K fi led on August 12, 2009).
Service Agreement, dated August 11, 2009, among Chisholm Management, Inc., Protechnics II, Inc. and the Company 
(incorporated by reference to Exhibit 10.5 to the Company’s Form 8-K fi led on August 12, 2009).
Employment Agreement, dated September 1, 2009, between the Company and Scott Stanton (incorporated by reference to 
Exhibit 10.1 to the Company’s Form 8-K fi led on September 17, 2009).
Indenture, dated as of March 31, 2010, among the Company, the subsidiary guarantors named therein and U.S. Bank National 
Association (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K fi led on April 6, 2010).
First Supplemental Indenture, dated as of March 31, 2010, among the Company, the subsidiary guarantors named therein and 
U.S. Bank National Association (incorporated by reference to Exhibit 4.2 to the Company’s Form 8-K fi led on April 6, 2010).
Form of 5.25% Convertible Senior Secured Notes due 2028 (incorporated by reference to Exhibit A to the First Supplemental 
Indenture fi led as Exhibit 4.2 to the Company’s Form 8-K fi led on April 6, 2010).
Exchange Agreement, dated as of March 31, 2010, among the Company, the subsidiary guarantors named therein and the 
investors named therein (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on April 6, 2010).
Lien Subordination and Intercreditor Agreement, dated as of March 31, 2010, among the Company, the subsidiaries named 
therein, Whitebox Advisors LLC and U.S. Bank National Association (incorporated by reference to Exhibit 10.2 to the 
Company’s Form 8-K fi led on April 6, 2010).
Junior Lien Pledge and Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named therein 
in favor of U.S. Bank National Association (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K fi led on 
April 6, 2010).
Junior Lien Patent and Trademark Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named 
therein in favor of U.S. Bank National Association (incorporated by reference to Exhibit 10.4 to the Company’s Form 8-K fi led 
on April 6, 2010).
Registration Rights Agreement (5.25% Convertible Senior Secured Notes due 2028), dated March 31, 2010, among the 
Company and the investors named therein (incorporated by reference to Exhibit 10.5 to the Company’s Form 8-K fi led on 
April 6, 2010).
Amended and Restated Credit Agreement, dated as of March 31, 2010, among the Company, Whitebox Advisors LLC and the 
lenders named therein (incorporated by reference to Exhibit 10.6 to the Company’s Form 8-K fi led on April 6, 2010).
Amended and Restated Guaranty Agreement, dated as of March 31, 2010, by the Company and the subsidiary guarantors named 
therein in favor of Whitebox Advisors LLC  (incorporated by reference to Exhibit 10.7 to the Company’s Form 8-K fi led on 
April 6, 2010).
Amended and Restated Pledge and Security Agreement, dated as of March 31, 2010, by the Company and the subsidiaries named 
therein in favor of Whitebox Advisors LLC (incorporated by reference to Exhibit 10.8 to the Company’s Form 8-K fi led on 
April 6, 2010).
Amended and Restated Patent and Trademark Security Agreement, dated as of March 31, 2010, by the Company and the 
subsidiaries named therein, in favor of the secured parties named therein (incorporated by reference to Exhibit 10.9 to the 
Company’s Form 8-K fi led on April 6, 2010).
Registration Rights Agreement (Amended and Restated Credit Agreement), dated as of March 31, 2010, among the Company 
and the investors named therein (incorporated by reference to Exhibit 10.10 to the Company’s Form 8-K fi led on April 6, 2010).
Amended and Restated Service Agreement, dated as of April 30, 2010, between the Company and Protechnics II, Inc.  
(incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K fi led on May 5, 2010).
Employment Agreement, dated as of May 10, 2010, between the Company and Steve Reeves (incorporated by reference to 
Exhibit 10.1 to the Company’s Form 8-K fi led on May 14, 2010).
Employment Agreement, dated as of February 28, 2011, between the Company and Johnna Kokenge (incorporated by reference 
to Exhibit 10.1 to the Company’s Form 8-K fi led on March 2, 2011).
2010 Long-Term Incentive Plan (incorporated by reference to Appendix A to the Company’s Defi nitive Proxy Statement fi led on 
July 13, 2010).
Computation of Ratio of Earnings to Fixed Charges and Preferred Stock Dividends.
List of Subsidiaries.
Consent of Hein & Associates, LLP.
Consent of UHY LLP
Rule 13a-14(a) Certifi cation of Principal Executive Offi  cer.
Rule 13a-14(a) Certifi cation of Principal Financial Offi  cer.
Section 1350 Certifi cation of Principal Executive Offi  cer.
Section 1350 Certifi cation of Principal Financial Offi  cer.

64

FLOTEK INDUSTRIES, INC.  Form  10K

PART IV  
ITEM 15 Exhibits and Financial Statement Schedules

Signatures

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

FLOTEK INDUSTRIES, INC.

By:

/s/  JOHN W. CHISHOLM

John W. Chisholm

President

Date: March 16, 2011

Pursuant to the requirements of the Securities Exchange Act of 1934, 
this report has been signed below by the following persons on behalf 

of the registrant and in the capacities and on the dates indicated.

Signature
s/ JOHN W. CHISHOLM
John W. Chisholm

/s/ JESSE E. NEYMAN
Jesse E. Neyman
/s/ JOHNNA KOKENGE
Johnna Kokenge
/s/ L.V. “BUD” MCGUIRE
L.V. “Bud” McGuire
/s/ KENNETH T. HERN
Kenneth T. Hern
/s/ JOHN S. REILAND
John S. Reiland
/s/ L. MELVIN COOPER
L. Melvin Cooper
/s/ RICHARD O. WILSON
Richard O. Wilson

Title

President (Principal Executive Offi  cer)
Executive Vice President, Finance and 
Strategic Planning (Principal Financial 
Offi  cer)
Vice President, Chief Accounting Offi  cer 
(Principal Accounting Offi  cer)

Director

Director

Director

Director

Director

Date

March 16, 2011

March 16, 2011

March 16, 2011

March 16, 2011

March 16, 2011

March 16, 2011

March 16, 2011

March 16, 2011

FLOTEK INDUSTRIES, INC.  Form  10K 65

 
 
PART IV  
EXHIBIT 12 Computation of Ratio of Earnings to Fixed Charges and Preferred Stock Dividends

EXHIBIT 12 

Computation of Ratio of Earnings to Fixed Charges and Preferred Stock 
Dividends

Unaudited
(dollars in thousands)

COMPUTATION OF EARNINGS
Income (loss) from continuing operations before income 
taxes and fi xed charges

$

Add:

Fixed charges

Subtract:

Minority interest in pretax income of subsidiaries that 
have not incurred fi xed charges
Earnings (loss), as defi ned

COMPUTATION OF FIXED CHARGES AND 
PREFFERED STOCK DIVIDENDS:

Interest expense (no capitalized interest)

Estimate of interest within rental expense (1)

Fixed charges, as defi ned
Dividends on preferred stock and accretion of 
discount (2)
Combined fi xed charges, preferred stock dividends and 
accretion of discount

$

$

$

Year ended December 31,

2006

2007

2008

2009

2010

17,933 $

27,141 $

(44,741) $

(48,317) $ 

(49,010)

1,121  

3,738  

14,377  

16,164

20,073

-  
19,054 $

916  
29,963 $

-  
(30,364) $

-

(32,153) $

-
(28,937)

1,005 $

116  

1,121  

-  

3,501  

237  

3,738  

-  

$ 13,894 $

483  

14,377  

15,524 $

640  

16,164  

-  

2,231  

19,399

674

20,073

6,543

1,121 $

3,738 $

14,377 $

18,395 $

26,616

Ratio of earnings to fi xed charges

17.00  

8.02  

N/A  

N/A  

N/A

Defi ciency of earnings to cover fi xed charges
Ratio of earnings to fi xed charges and preferred stock 
dividends
Defi ciency of earnings to cover combined fi xed charges 
and preferred stock dividends
(1)  One third of rental expense is deemed to be representative of interest.
(2)  Amount has not been grossed up to a pre-tax amount due to a negative effective tax rate.

17.00  

N/A  

N/A  

N/A $

 (44,741) $

 (48,317) $

 (49,010)

8.02  

N/A  

N/A  

N/A

N/A $

(44,741) $ 

(50,548) $

(55,553)

66

FLOTEK INDUSTRIES, INC.  Form  10K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV  
EXHIBIT 23.2 Consent of Independent Registered Public Accounting Firm

EXHIBIT 21 

List of Subsidiaries

CESI Chemical, Inc. (Oklahoma Corporation)
Material Translogistics, Inc. (Texas Corporation)
Padko International Incorporated (Oklahoma Corporation)
Petrovalve International, Inc. (Alberta Corporation)
Petrovalve, Inc. (Delaware Corporation)
USA Petrovalve, Inc. (Texas Corporation)
Turbeco, Inc. (Texas Corporation)
Flotek Paymaster, Inc. (Texas Corporation)

Sooner Energy Services, LLC (Oklahoma Limited Liability Company)
Teledrift Company (Delaware Corporation)
CESI Manufacturing, LLC (Oklahoma Limited Liability Company)
Flotek Industries FZE (Jebel Ali Free Zone Establishment)
Flotek International, Inc. (Delaware Corporation)
Flotek Ecuador Investments, LLC (Texas Limited Liability Company)
Flotek Ecuador Management, LLC (Texas Limited Liability Company)
Flotek Chemical Ecuador Cia. Ltda. (Ecuador Limited Liability Company)

EXHIBIT 23.1  Consent of Independent Registered Public Accounting Firm

We hereby consent to the incorporation by reference in the Registration 
Statements fi led on Form S-8 (No. 333-129268, No. 333-157276 and 
No. 333-172596) and on Form S-3 (No. 333-161552, No. 333-166442 
and No. 333-166443) of Flotek Industries, Inc. and Subsidiaries 
(the “Company”) of our report dated March 16, 2011, relating to 
the consolidated fi nancial statements of Flotek Industries, Inc. and 

Subsidiaries as of December 31, 2010, and for the year then ended, 
which is included in the Company’s Annual Report on Form 10-K for 
the year ended December 31, 2010, as fi led with the Securities and 
Exchange Commission on March 16, 2011.

We also consent to the reference to our fi rm under the heading “Experts” 
in such Registration Statements.

/s/ Hein & Associates, LLP

Houston, Texas

March 16, 2011

EXHIBIT 23.2  Consent of Independent Registered Public Accounting Firm

We hereby consent to the incorporation by reference in the Registration 
Statements fi led on Form S-8 (No. 333-129268, No. 333-157276 and 
No. 333-172596) and on Form S-3 (No. 333-161552, No. 333-166442 
and No. 333-166443) of Flotek Industries, Inc. and Subsidiaries 
(the “Company”) of our report dated May 21, 2010, except for the 
eff ect in 2009 and 2008 of the change in the method of accounting 
for a share lending arrangement, described in Note 2, which is as of 
March 16, 2011, relating to the consolidated fi nancial statements of 

Flotek Industries, Inc. and Subsidiaries as of December 31, 2009, and 
for each of the years in the two-year period ended December 31, 2009, 
which is included in the Company’s Annual Report on Form 10-K for 
the year ended December 31, 2010, as fi led with the Securities and 
Exchange Commission on March 16, 2011.

We also consent to the reference to our fi rm under the heading “Experts” 
in such Registration Statements.

/s/ UHY LLP

Houston, Texas

March 16, 2011

FLOTEK INDUSTRIES, INC.  Form  10K 67

PART IV  
EXHIBIT 31.1 Certifi cation

EXHIBIT 31.1  Certifi cation

I, John W. Chisholm, certify that:

1. 

I have reviewed this Annual Report on Form 10-K of Flotek 
Industries, Inc.;

2.  Based on my knowledge, this report does not contain any untrue 
statement of a material fact or omit to state a material fact necessary 
to make the statements made, in light of the circumstances under 
which such statements were made, not misleading with respect 
to the period covered by this report;

3.  Based on my knowledge, the fi nancial statements, and other 
fi nancial information included in this report, fairly present in all 
material respects the fi nancial condition, results of operations and 
cash fl ows of the registrant as of, and for, the periods presented 
in this report;

4.  Th  e registrant’s other certifying offi  cer and I are responsible for 
establishing and maintaining disclosure controls and procedures 
(as defi ned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and 
internal control over fi nancial reporting (as defi ned in Exchange 
Act Rules 13a-15(f ) and 15d-15(f )) for the registrant and have:

(a)  Designed such disclosure controls and procedures, or caused 
such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating 
to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly 
during the period in which this report is being prepared;

(b)  Designed such internal control over fi nancial reporting, 
or caused such internal control over fi nancial reporting to 
be designed under our supervision, to provide reasonable 
assurance regarding the reliability of fi nancial reporting and 
the preparation of fi nancial statements for external purposes 
in accordance with generally accepted accounting principles;

EXHIBIT 31.2  Certifi cation

I, Jesse E. Neyman, certify that:

1. 

I have reviewed this Annual Report on Form 10-K of Flotek 
Industries, Inc.;

2.  Based on my knowledge, this report does not contain any untrue 
statement of a material fact or omit to state a material fact necessary 
to make the statements made, in light of the circumstances under 
which such statements were made, not misleading with respect 
to the period covered by this report;

3.  Based on my knowledge, the fi nancial statements, and other 
fi nancial information included in this report, fairly present in all 
material respects the fi nancial condition, results of operations and 
cash fl ows of the registrant as of, and for, the periods presented 
in this report;

4.  Th  e registrant’s other certifying offi  cer and I are responsible for 
establishing and maintaining disclosure controls and procedures 
(as defi ned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and 
internal control over fi nancial reporting (as defi ned in Exchange 
Act Rules 13a-15(f ) and 15d-15(f )) for the registrant and have:

(a)  Designed such disclosure controls and procedures, or caused 
such disclosure controls and procedures to be designed under 

68

FLOTEK INDUSTRIES, INC.  Form  10K

(c)  Evaluated the eff ectiveness of the registrant’s disclosure 
controls and procedures and presented in this report our 
conclusions about the eff ectiveness of the disclosure controls 
and procedures, as of the end of the period covered by this 
report based on such evaluation; and

(d)  Disclosed in this report any change in the registrant’s internal 
control over fi nancial reporting that occurred during the 
registrant’s most recent fiscal quarter (the registrant’s 
fourth fi scal quarter in the case of an annual report) that 
has materially aff ected, or is reasonably likely to materially 
aff ect, the registrant’s internal control over fi nancial reporting; 
and

5.  Th  e registrant’s other certifying offi  cer and I have disclosed, based 
on our most recent evaluation of internal control over fi nancial 
reporting, to the registrant’s auditors and the audit committee 
of the registrant’s board of directors (or persons performing the 
equivalent functions):

(a)  All signifi cant defi ciencies and material weaknesses in the 
design or operation of internal control over fi nancial reporting 
which are reasonably likely to adversely aff ect the registrant’s 
ability to record, process, summarize and report fi nancial 
information; and

(b)  Any fraud, whether or not material, that involves management 
or other employees who have a signifi cant role in the 
registrant’s internal control over fi nancial reporting.

/s/ JOHN W. CHISHOLM

John W. Chisholm

President 

March 16, 2011 

our supervision, to ensure that material information relating 
to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly 
during the period in which this report is being prepared;

(b)  Designed such internal control over fi nancial reporting, 
or caused such internal control over fi nancial reporting to 
be designed under our supervision, to provide reasonable 
assurance regarding the reliability of fi nancial reporting and 
the preparation of fi nancial statements for external purposes 
in accordance with generally accepted accounting principles;

(c)  Evaluated the eff ectiveness of the registrant’s disclosure 
controls and procedures and presented in this report our 
conclusions about the eff ectiveness of the disclosure controls 
and procedures, as of the end of the period covered by this 
report based on such evaluation; and

(d)  Disclosed in this report any change in the registrant’s internal 
control over fi nancial reporting that occurred during the 
registrant’s most recent fi scal quarter (the registrant’s fourth 
fi scal quarter in the case of an annual report) that has materially 
aff ected, or is reasonably likely to materially aff ect, the 
registrant’s internal control over fi nancial reporting; and

PART IV  
EXHIBIT 32.2 Certifi cation Pursuant to18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

5.  Th  e registrant’s other certifying offi  cer and I have disclosed, based 
on our most recent evaluation of internal control over fi nancial 
reporting, to the registrant’s auditors and the audit committee 
of the registrant’s board of directors (or persons performing the 
equivalent functions):

(a)  All signifi cant defi ciencies and material weaknesses in the 
design or operation of internal control over fi nancial reporting 
which are reasonably likely to adversely aff ect the registrant’s 
ability to record, process, summarize and report fi nancial 
information; and

(b)  Any fraud, whether or not material, that involves management 
or other employees who have a signifi cant role in the 
registrant’s internal control over fi nancial reporting.

/s/ JESSE E. NEYMAN

Jesse E. Neyman

Executive Vice President, Finance and Strategic Planning

March 16, 2011

EXHIBIT 32.1  Certifi cation Pursuant to18 U.S.C. Section 1350, as Adopted Pursuant 

to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the Annual Report of Flotek Industries, Inc. (the 
“Company”) on Form 10-K for the year ended December 31, 2010, 
as fi led with the Securities and Exchange Commission on the date 
hereof (the “Report”), the undersigned hereby certifi es, pursuant to 
18 U.S.C. §1350, as adopted pursuant to § 906 of the Sarbanes-Oxley 
Act of 2002, that:

(1)  Th  e Report fully complies with the requirements of section 13(a) 

or 15(d) of the Securities Exchange Act of 1934; and

(2)  Th  e information contained in the Report fairly presents, in all 
material respects, the fi nancial condition and result of operations 
of the Company.

/s/ JOHN W. CHISHOLM

John W. Chisholm

President

March 16, 2011

EXHIBIT 32.2  Certifi cation Pursuant to18 U.S.C. Section 1350, as Adopted Pursuant 

to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the Annual Report of Flotek Industries, Inc. (the 
“Company”) on Form 10-K for the year ended December 31, 2010, 
as fi led with the Securities and Exchange Commission on the date 
hereof (the “Report”), the undersigned hereby certifi es, pursuant to 
18 U.S.C. §1350, as adopted pursuant to § 906 of the Sarbanes-Oxley 
Act of 2002, that:

(1)  Th  e Report fully complies with the requirements of section 13(a) 

or 15(d) of the Securities Exchange Act of 1934; and

(2)  Th  e information contained in the Report fairly presents, in all 
material respects, the fi nancial condition and result of operations 
of the Company.

/s/ JESSE E. NEYMAN

Jesse E. Neyman

Executive Vice President, Finance and Strategic Planning

March 16, 2011

FLOTEK INDUSTRIES, INC.  Form  10K 69