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Franklin Financial Services Corporation

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FY2015 Annual Report · Franklin Financial Services Corporation
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2015 ANNUAL REPORT

Strength &
Momentum

2015 ANNUAL REPORT

Table of
Contents

2  

5  

6  

8  

Shareholder Letter

Consolidated Financial Highlights 

Performance Graphics

FFSC Directors and Officers

10 

Remembering a Distinguished Leader

11  

Serving Our Community

12   Our Customers

18   Meet Our New President

19   F&M Trust Senior Management Team

20  Waynesboro Community Office

21   Officers

24   F&M Trust Community Office Locations

1

2015 ANNUAL REPORT | William E. Snell, Jr.   CEO

2

Dear Fellow

Shareholder:

Franklin Financial reported earnings of $10,204,000 in 2015, representing a 
21.4% increase over our 2014 earnings of $8,402,000. Earnings for 2015 were 
enhanced by two nonrecurring events that increased pre-tax noninterest 
income by $899,000 and a $250,000 reduction of a deferred tax valuation 
allowance related to capital losses, due to a gain on conversion and sale of 
equity securities. Net Income for 2015 adjusted for the nonrecurring events and 
valuation allowance reduction was approximately $9,361,000, which represents 
an increase of 11.4% over 2014. Diluted earnings per share increased 20% from 
$2.00 per share in 2014 to $2.40 per share in 2015. 

| 2015 ANNUAL REPORTinsight.

As a shareholder, you received cash dividends of $0.74 per 
share in 2015, an increase of 8.8% over our $0.68 per share 
dividend in 2014. Our current dividend represents a 3.23% 
yield based upon the closing price of Franklin Financial stock 
at December 31, 2015. The market value of a share of Franklin 
Financial stock increased 6.8% from a closing price of $22.00 at 
year-end 2014 to $23.50 at December 31, 2015.  

Our Tax Equivalent Net Interest Income increased 2.0% from 
$33,592,000 in 2014 to $34,267,000 in 2015.  In contrast to 
many financial institutions, our Tax Equivalent Net Interest 
Margin increased from 3.56% in 2014 to 3.59% in 2015. 
Although Income on Average Interest Earning Assets remained 
flat, both our Average Interest Bearing Liabilities and the cost of 
these liabilities declined in 2015.

Non-Interest Income excluding Securities Gains increased 
by 9.8%, driven by a 10.1% increase in Investment and Trust 
Services Fee Income as well as a 10.7% increase in Deposit 
Service Charges and Fees.  

Non-Interest Expense declined by $437,000 from 2014 to 2015.  
The most significant factor impacting expense control was our 
decision to consolidate three Community Offices in January, 
2015, which generated savings of approximately $500,000 in 
Salary and Benefits Expense as well as Occupancy Expense. 

Our Provision for Loan Losses increased by $521,000 in 2015, 
as we experienced strong loan growth in the second half of 
the year. At year-end, our Allowance for Loan Losses as a 
percentage of Total Loans was 1.29% compared to 1.25% at 
December 31, 2014.

Asset quality continued to improve in 2015. Net Charge-Offs 
decreased from $1,355,000 in 2014 to $310,000 in 2015, 
marking the fourth consecutive year of improvement. Our Net 
Charge-Off Ratio improved from 0.19% in 2014 to 0.04% in 2015.

Non-Accruing Loans totaled $5,370,000 at year-end 2015, 
representing a 56.3% decrease from the $12,291,000 total 
at year-end 2014.  Four loans account for 82.0% of our 
Non-Accruing Loans total as of December 31, 2015. Our 
Nonperforming Loans to Total Gross Loans ratio declined from 
1.74% in 2014 to 0.73% while our Nonperforming Assets to 
Total Assets Ratio also declined from 1.63% in 2014 to 1.18% at 
year-end 2015. Two properties account for 86.0% of our Other 
Real Estate Owned (OREO) total as of year-end, the largest 
component of Nonperforming Assets.

Franklin Financial’s Total Assets increased from $1,001,448,000 
at year end 2014 to $1,035,295,000 at December 31, 2015. Net 
Loans Outstanding increased by 7.6% on a year-over-year basis 
while average loans outstanding increased by 2.0%.  

Commercial Loan demand began to pick up in the second 
quarter of 2015. Although average outstandings in this portfolio 
increased by 2.2% during 2015, we achieved a 9.0% growth 
from year-end 2014 to December 31, 2015. Average Consumer 
Loans Outstanding increased by 6.0% to $71,884,000 while 
Average Residential Mortgage Loans Outstanding decreased by 
2.5% to $80,679,000.  

Total Deposits as measured at December 31, 2015 increased 
4.2% while Average Deposits increased by 2.0%. Average Core 
Deposits (i.e. checking, savings, and interest-bearing checking) 
increased by $34,406,000 or 8.7%.  

The market value of Assets Under Management by our 
Investment and Trust Services Department declined by 3.2% to 
$586,664,000, reflecting lower market valuations at December 
31, 2015. Assets under Management as reported does not 
include approximately $122,010,022 in assets held at third party 
brokers at year-end. Investment & Trust Services Fee Income, 
including revenue generated through our brokerage offerings, 
increased 10.1% to $5,036,358 in 2015 reflecting the addition of 
new client relationships.

Our financial condition remains strong as evidenced by a Total 
Risk Based Capital Ratio of 16.34% and a Leverage Capital Ratio 
of 10.59%. These ratios remain above the level that Federal 
regulators require for an institution to be considered “well 
capitalized.” Franklin Financial’s Tangible Common Equity Ratio 
also improved to 9.97% at year-end 2015. 

In last year’s Shareholder Letter, I commented that Federal 
Banking regulators had approved the final rules from the Basel 
Committee on Banking Supervision for the regulation of capital 
requirements for U.S. Banks. This regulation is commonly 
referred to as “Basel III” and certain components of the new 
capital requirements became effective in January, 2015 with 
others being phased in through January 1, 2019.  We continue to 
be well capitalized under the new capital ratios now in effect.

In March of 2015, Lorie Heckman was promoted to Senior 
Vice President and Risk Management Officer.  Lorie has been 
with F&M Trust for more than 28 years and held a number 
of leadership positions including Credit Recovery Manager, 
Security Officer, and Compliance Officer. She brings a wealth 

3

2015 ANNUAL REPORT | of risk management knowledge and experience to this 
position and has been a tremendous addition to our executive 
management team. 

We made several enhancements to our electronic delivery 
systems during 2015. We have added a feature to our mobile 
banking system that enables our customer to display an 
image of any check that has cleared by simply selecting the 
transaction. We also introduced People Pay, a quick and easy 
way to allow customers to securely make a payment or send an 
electronic gift card to anyone with an e-mail address or mobile 
number.  

On the technology side, we continued to focus on fraud 
monitoring and prevention.  During the first quarter of 2015, 
we implemented new systems that monitor debit card, online 
banking, bill pay, wire transfers and ACH (Automated Clearing 
House) transactions. These systems look for anomalies in a 
customer’s transaction behavior and report those that appear 
out of the norm.

Following an extensive and deliberate search, Tim Henry 
was selected as the new President of Franklin Financial and 
F&M Trust effective as of February 1, 2016. Tim’s extensive 
background and broad experience in banking, which is 
highlighted later in this year’s Annual Report, combined with 
his strong leadership qualities and high integrity make him a 
perfect fit culturally for our company and our markets.  We are 
working closely together to ensure a smooth transition.

As transactions conducted at the teller line continue to migrate 
to other delivery channels such as bill pay, online banking and 
mobile banking, the way we serve our customers is changing.  
This transition can be seen by visiting our newly renovated 
Waynesboro Office where we have focused on increasing the 
effectiveness of our customer interaction. The traditional teller 
line, that created a barrier between our staff and the customer, 
has been replaced by teller pods that create a more interactive 
environment. We also added a learning center where a number 
of our products, such as online banking, can be demonstrated.   
Our Waynesboro staff has received additional training in order 
to knowledgably answer these technology questions thereby 
enhancing the customer’s comfort level. Customer response 
has been overwhelmingly positive.  

As a result of the success that we have experienced with our 
Waynesboro “branch of the future” we plan on transitioning 
other offices over a number of years. Next on our list is the 
Boiling Springs Office which should be completed by year-end.

A comprehensive study of our community office network 
which was completed in late 2013 led to the consolidation of 
one office in 2014 and three offices in January 2015. We also 
identified another group of community offices which have not 
achieved a desired level of profitability. We have developed 
specific marketing plans with measurable financial objectives 
for each of these offices which are monitored quarterly.

4

New technologies that create efficiencies continue to be 
evaluated. One such example is the use of signature pads when 
opening accounts. We also will continue to “harden” our internal 
networks to minimize security risks.

We will also continue to enhance our digital delivery channels 
during 2016. Support for Apple Pay is scheduled for the second 
quarter with Samsung Pay following soon after. A new tablet 
app similar to the iPad app will be made available that supports 
Android devices.

We began diligently working on the implementation of the new 
“chip enabled” or EMV debit cards, which will add an additional 
layer of security to each “card present” transaction in the 
second half of 2015. We began issuing these cards in the late 
first quarter of this year.  

Although the outlook for interest rates and the economy 
remains uncertain, we have experienced significantly increased 
opportunities across all of our business lines as a result of the 
market disruptions related to the acquisition of Susquehanna 
Bancshares by BB&T as well as the acquisition of Integrity 
Bancshares, Inc. by S&T Bancorp and, most recently, the 
acquisition of Metro Bancorp by FNB Corporation.  We closed 
2015 with very strong performance and enter 2016 with 
significant momentum.  

Before concluding my remarks, I would like to note the recent 
passing of Bob Zullinger who served as President and CEO for 
15 years and subsequently as Chairman of the Board of Franklin 
Financial and F&M Trust for an additional six years. Bob 
exemplified community banking. He recognized the importance 
of the social and cultural vitality of the community not just the 
economic health. He set a high standard for volunteerism and 
support of community organizations that remains to this day a 
part of our heritage.  

As I approach retirement in June, this will be my final Annual 
Report letter to you, our shareholders. I believe that your 
company is financially strong, run by an experienced and 
dedicated Management Group and Board of Directors, and 
operates in a marketplace that affords us significant growth 
opportunities. I am very optimistic that Franklin Financial will 
continue to earn the right to remain an independent community 
bank. As always, your continued support as Franklin Financial 
shareholders is very much appreciated.

Sincerely,

William E. Snell, Jr.

CEO

| 2015 ANNUAL REPORTConsolidated
Financial Highlights

(dollars in thousands, except per share)

PERFORMANCE MEASUREMENTS 

  Net income

  Return on average assets

  Return on average equity

  Net interest margin

  Current dividend yield

  Dividend payout ratio

SHAREHOLDERS’ VALUE (PER COMMON SHARE)

  Diluted earnings per share

  Basic earnings per share

  Regular cash dividends paid

  Book value

  Market value

  Market value/book value ratio

  Price/earnings multiple

BALANCE SHEET HIGHLIGHTS

  Total assets

Investment securities

  Loans, net

  Deposits

  Shareholders equity

SAFETY AND SOUNDNESS

  Risk-based capital ratio (Total)

  Leverage ratio (Tier 1)

  Common equity ratio (Tier 1)

  Nonperforming loans/gross loans

  Nonperforming asset/total assets

  Allowance for loan loss/loans

  Net charge-offs/average loans

2015

$10,204

1.00%

9.52%

3.59%

3.23%

30.76%

$2.40

$2.40

$0.74

$26.05

$23.50

90.25%

9.79

2014

$8,402

0.83%

8.44%

3.56%

3.09%

33.88%

$2.00

$2.01

$0.68

$24.54

$22.00

89.65%

11.00

$1,035,295

$1,001,448

159,473

771,930

918,512

111,376

16.34%

10.59%

15.08%

0.73%

1.18%

1.29%

0.04%

171,751

717,420

881,181

103,521

15.49%

9.69%

-

1.74%

1.63%

1.25%

0.19%

Trust assets under management (fair value)

$586,664

$605,796

5

2015 ANNUAL REPORT |  
 
 
 
Performance Graphics

TOTAL RETURN
PERFORMANCE

Franklin Financial Services Corporation
NASDAQ Composite
SNL Mid-Atlantic Bank
SNL Mid-Atlantic Bank $1B -$2B
SNL Northeast OTC-BB & Pink Banks

190

160

130

100

70

6

‘10

‘11

‘12

‘13

‘14

‘15

NET INCOME
(as dollars in millions)

REGULAR CASH DIVIDENDS 
PAID (as dollars per share)

10.20

8.40

1.08

6.57

6.23

5.37

0.78

0.74

0.68 0.68

‘11

‘12

‘13

‘14

‘15

‘11

‘12

‘13

‘14

‘15

| 2015 ANNUAL REPORTTOTAL DEPOSITS
 (as dollars in millions)

TOTAL ASSETS
(as dollars in millions)

919

874

846

881

788

990 1,027 985 1,001

1,035

‘11

‘12

‘13

‘14

‘15

‘11

‘12

‘13

‘14

‘15

NET LOANS
(as dollars in millions)

757

743

714

717

772

RETURN ON AVERAGE 
ASSETS (as percentage values)

1.0

0.83

0.66

0.61

0.51

‘11

‘12

‘13

‘14

‘15

‘11

‘12

‘13

‘14

‘15

7

2015 ANNUAL REPORT | Board of
Directors

Franklin Financial Service Corporation Board 
of Directors, front row (left to right): Allan E. 
Jennings Jr., Martha B. Walker, G. Warren Elliott, 
William E. Snell Jr., Patricia D. Lacy; back row (left 
to right): Donald H. Mowery, Richard E. Jordan III, 
Martin R. Brown, Daniel J. Fisher, Stanley J. Kerlin, 
Gregory A. Duffey, Donald A. Fry

G. Warren Elliott
President, Cardinal Crossings, Inc., 
Former Franklin County Commissioner

Allan E. Jennings Jr.
President, Jennings Chevrolet, Buick, 
GMC, Inc.

Richard E. Jordan III
Vice President, Smith Land & 
Improvement Corporation

FFSC OFFICERS

G. Warren Elliott
Chairman of the Board

William E. Snell Jr.
Chief Executive Officer

William E. Snell Jr.
Chief Executive Officer

Martin R. Brown
President, M. R. Brown Funeral Home, 
Inc.

Gregory A. Duffey
Partner, Craig, Friedly, Potter & Moore 
Insurance Agency

Daniel J. Fisher
President and Chief Executive Officer, 
D. L. Martin Company

Donald A. Fry
President, Cumberland Valley Rental  
and Towne Cleaners, ANDOCO, Inc. 

8

Stanley J. Kerlin, Esq.
Law Office of Stanley J. Kerlin, LLC

Mark R. Hollar
Treasurer and Chief Financial Officer

Patricia D. Lacy
President and Director, Beistle Company

Amanda M. Ducey
Corporate Secretary

Donald H. Mowery
President, R. S. Mowery & Sons, Inc.

Joyce A. Riley
Assistant Corporate Secretary

Martha B. Walker, Esq.
Partner, Walker, Connor & Spang, LLC

directors

| 2015 ANNUAL REPORTNew
Directors

In 2015 Patricia D. (Tricia) Lacy and 
Gregory A. Duffey were appointed 
to the Board of Directors of Franklin 
Financial Services Corporation and 
F&M Trust.

GREGORY A. DUFFEY

Gregory A. Duffey is a partner with the Craig, Friedly, Potter 
& Moore (CFP&M) Insurance Agency, an independent agency 
based in Waynesboro. Duffey entered the insurance industry 
after attending Shippensburg University, and later became 
licensed in property and casualty insurance. He was sole 
owner of the Craig-Friedly Insurance Agency, which merged 
with the K.G. Potter Agency in 2000 to form CFP&M. Duffey 
has received several honors for his business accomplishments 
and community service, including the Waynesboro Chamber 
Business Person of the Year. He is heavily involved with the 
community and has served on a number of local boards such 
as the United Way of Franklin County, Waynesboro Area 
YMCA, Waynesboro Country Club and Franklin County Area 
Development Corporation. Most recently, he was Lead Gifts 
Co-Chairman for the Waynesboro Area Business, Education and 
Community (WABEC) Foundation capital campaign.

PATRICIA D. (TRICIA) LACY

Patricia D. (Tricia) Lacy currently serves as President 
and Director of the Beistle Company, headquartered in 
Shippensburg, which was founded in 1900 as a family-owned 
business. Since becoming President in 2002, Lacy successfully 
led the company to become a world-renowned manufacturer 
of decorations and party goods. Her previous roles include 
General Counsel and Director of Human Resources for Beistle, 
and she also served as Staff Judge Advocate for the United 
States Air Force. Lacy earned a bachelor’s degree from Temple 
University and received her Juris Doctoris from the Dickinson 
School of Law. She resides in Mechanicsburg and is an active 
member of the community, having served in various leadership 
capacities with local organizations including the Lutheran Social 
Services Home Care Board and PA Early Learning Investment 
Commission.

9

directors

2015 ANNUAL REPORT | Remembering a Distinguished Leader

Robert G. Zullinger

1932-2016

Robert (Bob) Zullinger served as President and CEO of Franklin 
Financial Services Corporation and F&M Trust from 1981 to 
1995. He also served as a member of the Board of Directors 
from 1981 to 2002 and was appointed Chairman of the Board in 
2000 serving until 2002. He was known by many as a leader and 
community advocate, and some would say he was the face of 
Chambersburg for more than two decades.

Zullinger’s distinguished banking career spanned more than 50 
years. He joined F&M Trust as a teller in the summer of 1950 
following a brief time with the Chambersburg Cardinals, a semi-
pro baseball team. He worked in a number of areas including 
the bookkeeping, lending and trust departments throughout his 
career. Zullinger became President and CEO of the Bank in 1981, 
a position he held until his retirement in 1996. He later retired 
from the Board of Directors in 2002.

Zullinger led a number of community councils and banking 
councils. He was President of the Franklin-Fulton Banker’s 
Association, Greater Chambersburg Chamber of Commerce and 
Chamber Center, Inc. Zullinger served on the Board of Directors 
of the Chambersburg Area Development Corporation, Franklin 
County Foundation and Letterkenny Industrial Development 
Authority (LIDA). He also was Chairman of 
the Chambersburg United Way Campaign 
and the Chamber’s Blue Ribbon 
Committee.

“He was successful because he worked 
hard, and was quick to share that 
success with others,” said G. Warren 
Elliott, Chairman of the Board. “A great, 
great man who will be missed by the 
many people whose lives are better 
because he lived.”

Zullinger was a graduate of the Rutgers 
University Graduate School of Banking 
and the Pennsylvania School of Banking 
at Bucknell University. He also attended 
and instructed at the American Institute 
of Banking.

10

| 2015 ANNUAL REPORTCommitment, Dedication
& Service to the Community

Employees of Franklin Financial Services Corporation 
and F&M Trust are dedicated to the community by serving 
numerous non-profits, and participating in community events 
each year.

In 2015, employees volunteered more than 800 hours for 
42 local organizations and events, including Relay for Life, 
the Fulton County Medical Center Auction and Greencastle 
SideWalk Days.

2015 also marked the seventh consecutive year that F&M 
Trust served as the corporate partner for Safe Harbour 
in Cumberland County. The annual commitment provides 
not only financial support to the organization; F&M Trust’s 
Cumberland County community offices also host a “Linens and 
Things Campaign” to collect supplies.

Other generous pledges and donations for 
the community, include:

$50,000 to the Bosler Memorial Library Capital 
Campaign. 

$75,000 to the Coyle Free Library Capital Campaign.

$6,000 to establish the F&M Trust Literacy Center in 
Franklin County. 

$25,000 to the Fulton County Library Children’s Library 
Campaign.

$1,500 to the Renfrew Institute for Cultural and 
Environmental Studies.

$45,000 to the Waynesboro Area Business, Education 
Community Foundation’s Capital Campaign.

community

11

service2015 ANNUAL REPORT |  
J.M. Boswell Pipes
Chambersburg, PA

They’re my bank. 
They always have 
good people there.

J.M. Boswell began his career as a master pipe maker in 1975. He 
opened his store in downtown Chambersburg, PA in 1980, and 
after several expansions, moved to the current location on Lincoln 
Way East in 1997. Featured in Forbes magazine in 2011, J.M. has 
many titles – master pipe maker, tobacco blender of more than 30 
signature blends, and master repairer of every type of pipe. He 
imports only the finest briar wood for his pipes - of which he makes 
over 3,000 a year – and they are shipped to countries J.M. says he 
has, “never even heard of.”  

A true family business, every family member has a role within J.M. 
Boswell Pipes. J.M.’s wife Gail takes all of the photos – for their 
web site, and social media. She also maintains their museum and 
store. Dan Boswell, J.M.’s son, started working alongside his father 
at the age of 15. Daughter Rachel manages the online sale of the 
pre-owned “estate pipes” collection, while Dan’s wife Julie takes the 
phone orders, and runs the shipping department.

For over 30 years, J.M. Boswell has turned to F&M Trust for financial 
solutions that meet the needs of an evolving family business. J.M. 
says, “They’re my bank. They always have good people there.” J.M.’s 
hard work, commitment, and skill have all contributed to his more 
than four decades of success in the pipe making business.  When 
asked if there are any other secrets to his success, J.M. says, “You’ve 
got to have a good bank to be successful in business.”

From left to right: William E. Snell, Jr., J.M. Boswell and Brian Reidell.

12

| 2015 ANNUAL REPORTFrom left to right: Mary Cordell and Garon Gembe.

Graphics Universal
Greencastle, PA

I appreciate F&M’s 
independence, and 
their desire to stay a 
community bank.

For over 50 years, Graphics Universal has been serving the printing 
needs of businesses and non-profits in South Central, PA and 
beyond. Pay a visit to their 30,000 sq. foot state-of-the-art facility in 
Greencastle, PA and you will see everything from traditional offset 
printing of items like brochures and other collateral, to custom labels 
and packaging for the food service industry. 

Garon Gembe, President, has been a part of Graphics Universal since 
his parents bought into the business in 1970, and he has been working 
there full-time since 1988. Managing over 200 print jobs per week, 
Garon says that Graphics Universal’s growth has been tied directly to 
the success of his customers in the region.

Due to that growth, Garon needed to purchase a flexo label printing 
press in 2013. Having a relationship with F&M Trust since 1998, it was 
natural that Commercial Services Relationship Manager, Mary Cordell, 
was by his side helping him get the financing he needed. As Garon 
recalls the experience, he remarks at how smooth the process was, 
“F&M and Mary made it very easy to do business.”

An advocate of local banking, Garon says, “I appreciate F&M’s 
independence, and their desire to stay a community bank.”

13

2015 ANNUAL REPORT | From left to right: Trish Hanks, Steve Butz, Jim Resh, Barb Resh, Jami Wagner and Jackie Moore.

J&B Bridals and Tuxedos
Chambersburg, PA

We have no desire to 
look anywhere else. 
F&M Trust is like family.

Customers travel from all over the region to find that perfect dress at 
J&B Bridals and Tuxedos. With thousands of gowns to choose from, 
it is the personal service owners Barb and Jim Resh ensure each 
customer receives that keep people coming back. Voted “Couples 
Choice” from Wedding Wire, many of Jim and Barb’s bridal customers 
purchased their formal attire for high school proms and dances at 
J&B Bridals and Tuxedos.

Celebrating 38 years of serving the community, the J&B Bridal team 
prides themselves on taking care of every customer from head to 
toe. And the Reshes say it’s their daughters, Jami Wagner and Jackie 
Moore, who are integral in developing long-lasting relationships with 
their customers.

J&B Bridal and Tuxedos has enjoyed a long relationship with F&M 
Trust, “30 plus years,” Jim says. “What impresses me with F&M Trust 
is they always treat us with respect.” He notes that they first worked 
with the late Bob Zullinger, F&M Trust’s former President and CEO. 
He recalls, “Bob was like a surrogate father to me.” 

The Reshes and their daughters plan to continue building 
relationships in the community, and according to Jim, they plan to 
stay with F&M Trust for their financial needs, “We have no desire to 
look anywhere else. F&M Trust is like family.” 

14

| 2015 ANNUAL REPORTThomas L. Geisel Funeral Home
& Cremation Center
Chambersburg, PA

It’s nice to work with 
a hometown bank.

As a family serving families for four generations, the Geisels have been 
providing the finest personal end-of-life care to South Central, Pa. families 
since 1919. 

Thomas L. Geisel, II, knows that families can experience stress and 
emotional discomfort when planning the funeral of a loved one, and he 
and the staff at Thomas L. Geisel Funeral Home & Cremation Center are 
committed to taking on the responsibility of not just the physical care of 
their loved one, but also the emotional care of their family. He says, “We 
simply build our approach on the golden rule and care for them as if they 
were our own family.”

Committed to remaining an independent funeral home, Thomas (Tommy) 
and his father Thomas L. (Tom) Geisel, knew that having a great bank 
handling their financial needs was important to maintaining the level of 
personal service each family deserves. So, they turned to Investment & 
Trust Services Relationship Manager, Jim Probst and F&M Trust. “I like 
being able to pick up the phone and call Jim about anything, whether 
I’m looking for an answer to a question of my own, or one that will help a 
family I’m working with,” says Tommy Geisel. His father, Tom, elaborates on 
the personal service they receive from F&M Trust, “It’s nice to work with a 
hometown bank.  Much like with our business, customers build trust where 
they know the people.”

The Geisels want to continue caring for area families like they were caring 
for their own, and they say Jim and F&M Trust are able to “help on many 
different levels,” when it comes to efficiently managing a family business.

From left to right: Jim Probst, Tom Geisel and Tommy Geisel.

15

2015 ANNUAL REPORT | Ridgeview Forest Products, LLC
Shippensburg, PA

We like the fact that 
they are a local bank.

In 1998, Tim Shirk began a business building birdhouses, 
and in that first year he built 70,000 of them. Over the 
following years, the focus of Shirk’s business, along with 
partners, Nevin Wisler and Seth Wadel, changed and grew 
into what is today Ridgeview Forest Products, LLC. The 
company now primarily manufactures stair parts in a facility 
just outside Shippensburg.

With a primarily Amish and Mennonite workforce, the company 
processes 6 million board feet of hardwood lumber each year 
and can churn out 3,000 stair treads each day. Other stair parts 
like risers, railings and newel posts are also manufactured, and 
then shipped to stair makers, big box stores and distribution 
centers. The facility is very efficient. As an example, wood 
byproduct is recycled and burned to heat the complex.
Such an efficient business needs a local bank to fulfill their 
financial needs, and Tim, Nevin and Seth say they like the 
personal attention and face-to-face communication they get 
from F&M Trust. “We like the fact that they are a local bank,” 
says Seth. Tim continues, “We feel like F&M Trust has a much 
higher likelihood of staying a local bank too.”

Ridgeview Forest Products, LLC plans to continue manufacturing 
high-quality stair parts and they are happy to have a banking 
partner focused on providing long-term solutions for them.

From left to right: Chris Fitting, Seth Wadel, Tim Shirk and Nevin Wisler.

16

| 2015 ANNUAL REPORTFrom left to right: Jonas Byer and Eric Yoder.

Y.B. Welding, Inc
Chambersburg, PA

When you start your 
own business, you 
find local is important.

With a shared dream of business ownership, colleagues Eric Yoder and 
Jonas Byers launched Y.B. Welding, Inc. in Jonas’s backyard shed in 
2004. With a focus on specialty trailers and portable welding projects, 
the once part-time endeavor rapidly grew into a full-time business.

By 2014 Y.B. Welding, Inc. had outgrown their commercial space and 
needed to find a new solution to house their growing business. They 
contacted their F&M Trust commercial lender, Mary Cordell, who 
helped the pair finance the construction of a new building for their 
operations in Chambersburg. “Mary explains everything to us very 
well,” says Jonas.

Y.B. Welding, Inc. services all industries including, manufacturing, 
excavating, farming and landscaping and Eric and Jonas can construct 
almost anything, from a decorative trellis to a custom-built truck bed. 
With a growing business, they like the fact that F&M Trust is right 
around the corner. “We like the local bank,” says Eric. “When you start 
your own business, you find out local is important.”

Eric and Jonas are focused on growing Y.B. Welding, Inc. at a 
comfortable rate over the next few years, and they are happy they 
have F&M Trust by their side.

17

2015 ANNUAL REPORT | Meet Our New President

Timothy G. (Tim) Henry

In 2015, the Board of Directors of Franklin Financial Services 
Corporation, the bank holding company of F&M Trust, 
announced that Timothy G. (Tim) Henry would become the 
Bank’s President, in February 2016. 

Tim has spent over 33 years in the banking industry and 
shares the Board of Directors’ vision to remain a high-
performing independent community bank.

Tim has extensive experience in commercial lending, loan 
workout, retail management, private banking, trust and 
investment services, operations, risk management and 
compliance. He started his banking career with Farm Credit 
(Baltimore District) in 1982 and Commonwealth National Bank 
in 1984 as an Ag Lender. After Mellon acquired Commonwealth 
in 1986, Henry joined the commercial team at Maryland 
National Bank. He was part of a four-person LPO based in 
Harrisburg that developed business with middle market 
companies in the region. 

Tim spent the majority of his career, over 16 years, with 
Fulton Financial. He started in 1991 as a Division Manager 
where he supervised 13 retail locations that focused on client 
outreach efforts in Lancaster County, PA, through commercial 
and consumer lending, deposit gathering, wealth, trust and 
investment solutions. Tim subsequently became the Private 
Banking Manager for Fulton Financial Trust Company focusing 
solely on business development and client management. He 
transferred in 1997 to Fulton’s affiliate in Hagerstown, MD, 
Hagerstown Trust Company, as their Senior Lender. 

In 2007, Tim joined Centra Bank, a startup in the Washington 
County, MD, market as CEO. He was instrumental in growing 
the bank over a four-year period before United Bank in West 
Virginia ultimately acquired it. Following the acquisition, he 
joined another de novo, BlueRidge Bank, based in Frederick, 
MD, in 2011 where he was responsible for developing their 
presence in Washington County, MD. Most recently, Tim has 
served as Senior Vice President and Commercial Executive in 
Washington County, MD, for Susquehanna Bank, now BB&T 
since 2013.

Tim has been active in a leadership role with a number of 
industry and community organizations including the Boys 
& Girls Club of Washington County, Greater Hagerstown 
Committee, Hagerstown-Washington County Chamber of 
Commerce, Washington County Economic Development 
Commission and the PenMar Development Corporation. He 
fully intends to serve the community with similar organizations 
in the markets that we serve.

18

| 2015 ANNUAL REPORTSenior Management

PICTURED FROM LEFT TO RIGHT

Lise M. Shehan, Esq., CFIRS 
Senior Vice President, 
Investment & Trust Services Manager

Ronald L. Cekovich
Senior Vice President, 
Technology Services Manager

Karen K. Carmack, SPHR
Senior Vice President, 
Human Resources Manager, 
Affirmative Action and HIPAA Privacy Officer 

Steven D. Butz 
Senior Vice President, 
Commercial Services Market Manager 

William E. Snell, Jr. 
Chief Executive Officer 

Lorie M. Heckman, CRCM
Senior Vice President,
Risk Management Officer,
BSA/OFAC Officer

Mark R. Hollar 
Senior Vice President, 
Chief Financial Officer and Treasurer 

Matthew D. Weaver 
Senior Vice President, 
Marketing and Corporate Communications 
Manager 

Patricia A. Hanks
Senior Vice President, 
Retail Services Market Manager 

19

2015 ANNUAL REPORT | With a continued emphasis on personal service, the Waynesboro 
Community Office has developed a new approach when dealing 
with customers. Employees are now referred to as Financial 
Services Representatives and Officers, and focused on handling 
day-to-day banking activities, expanding relationships with 
customers using consultative sales techniques, and educating 
customers on bank services and technology.

With a focus on the future, the transformation of the Waynesboro 
office serves as the launching point for future F&M Trust 
Community Office improvements.

Waynesboro
Community Office

Franklin Financial Services Corporation and F&M Trust made a 
significant investment in the Waynesboro, PA community in 2015, 
when the bank moved toward a more innovative transformation 
to improve the customer experience.

Inside the Waynesboro Community Office, a new open floor 
plan provides a more conducive sales environment and a warm 
and inviting experience for customers. The largest physical 
transformation is the removal of the teller counter, and the 
introduction of teller pods. The new teller pods – an oval counter 
that is divided in half for two employees to service customers – 
offers a more comfortable setting to complete transactions, and 
discuss a customer’s financial needs.

Another addition to the Waynesboro Community Office is the 
product learning center. The center provides customers an 
opportunity to see demonstrations of new products, and become 
more comfortable using new F&M Trust technology.
The exterior of the office features several aesthetic updates 
including, a leveled parking lot, new windows and exterior paint, 
updated landscaping, and a relocated handicap accessible 
entrance to better serve customers.

20

| 2015 ANNUAL REPORTOfficers

COMMERCIAL SERVICES 

Steven D. Butz
Senior Vice President
Commercial Services Market Manager

Maria S. Seabra
Senior Credit Analyst

Jennifer D. Kaiser
Commercial Services Support Specialist

Mary S. Cordell
Vice President
Commercial Services
Relationship Manager

William R. Feist, IV
Vice President
Commercial Services
Relationship Manager

Matthew D. Harshbarger
Vice President
Commercial Services
Relationship Manager

Michael S. Metz
Vice President
Commercial Services
Relationship Manager

Philip A. Pantano
Vice President
Commercial Services
Relationship Manager

Katherine M. Powley
Vice President
Commercial Services
Relationship Manager

Brian C. Reidell
Vice President
Commercial Services
Cash Management and Merchant Services 
Specialist

David P. Zimmerman
Vice President
Commercial Services
Relationship Manager

Kathleen M. Bloss
Assistant Vice President
Senior Credit Analyst

Eric J. Fleming
Credit Department Manager

Jeramy D. Culler
Small Business Credit Analyst

Julie A. Powell
Senior Credit Analyst

EXECUTIVE

William E. Snell, Jr.
Chief Executive Officer

Timothy G. (Tim) Henry
President

Amanda M. Ducey
Corporate Secretary

Joyce A. Riley
Assistant Corporate Secretary

FACILITIES

Tex E. Miller, Jr.
Facilities Manager

FINANCE

Mark R.  Hollar
Senior Vice President and
Chief Financial Officer
and Treasurer

Kim A. Brant
Asset-Liability Analyst

Amy B. Herrold
Controller

HUMAN RESOURCES

Karen K. Carmack, SPHR
Senior Vice President
Human Resources Manager
Affirmative Action
and HIPAA Privacy Officer

Levi L. Crouse
Human Resources Officer

Michelle A. Williams
Training Officer

Christina L. Yoder
Talent Development Manager

INVESTMENT & TRUST 
SERVICES 

Lise M. Shehan, Esq., CFIRS
Senior Vice President
Investment & Trust Services Manager

Warren M. Hurt
Vice President
Chief Investment Officer

David Y. Luo
Investment Portfolio Manager

Ronald R. Froeschle
Vice President
Employee Benefits Officer

Matthew W. Berger
Investment & Trust Services
Franklin and Fulton/Huntingdon County
Market Manager

Carole L. Crist
Vice President
Investment & Trust Services
Relationship Manager

James P. Probst
Vice President
Investment & Trust Services
Relationship Manager

Diana L. Sponseller
Vice President
Investment & Trust Services
Relationship Manager

Dennis L. Wilson
Vice President
Investment & Trust Services
Relationship Manager

Avis M. Graham
Assistant Vice President
Investment & Trust Services
Compliance Officer

Bruce A. Smith
Investment & Trust Services
Cumberland County
Market Manager

David C. Gority
Vice President
Investment & Trust Services
Relationship Manager

21

2015 ANNUAL REPORT | Andrew M. Otto
Assistant Vice President
Investment & Trust Services
Relationship Manager

Heather C. Hershey
Estate Administration Officer

Robin L. Murray
Trust Operations Manager

MARKETING

Matthew D. Weaver
Senior Vice President
Marketing and Corporate
Communications Manager

Melissa D. Miller
Marketing Officer

Jill M. Reddecliff
Marketing Analyst

RETAIL SERVICES

Patricia A. Hanks
Senior Vice President
Retail Services Market Manager
and Chambersburg Market Manager

L. Kay Estep
Assistant Vice President
GO Club Coordinator

CONSUMER LENDING

Jared M. Leonard
Assistant Vice President
Consumer and Residential Mortgage 
Lending Manager

Cathy S. Goodhart
Residential Mortgage Lending Officer

Timothy A. Rarick
Consumer Lending Officer

David R. Winters 
Consumer Lending Officer

CHAMBERSBURG MARKET

Patricia A. Hanks
Senior Vice President
Retail Services Marketing Manager
And Chambersburg Market Manager

Patricia M. Murray
Assistant Vice President
Small Business Relationship Manager

22

Lincoln Way East
Lisa A. Hogue
Financial Services Officer
Manager

Memorial Square
Meghan Heebner
Financial Services Officer
Assistant Manager

Norland Avenue
Shaun M. Young
Assistant Vice President
Manager

Penn Hall/Menno Village
Barbara A. Seylar
Financial Services Officer
Manager

Philadelphia Avenue
Eric L. Alleman
Financial Services Officer
Manager

Orchard Park
Dana L. Kaiser-Brechbeil
Financial Services Officer
Manager

West Side
Tina M. Bricker
Financial Services Officer
Manager

CUMBERLAND COUNTY 
MARKET 

Robert D. Weed
Vice President
Cumberland County Market Manager

Christopher J. Fitting
Small Business Relationship Manager

Mechanicsburg
Cydnie Kelly
Financial Services Officer
Manager

Shippensburg & Newville
Ellen L. Ile
Financial Services Officer
Manager

Ritner Highway
I. Edward Bidelspach
Assistant Vice President
Manager

SOUTHERN FRANKLIN COUNTY 
MARKET

Renee L. Preso
Vice President
Sourthern Franklin County marketing 
Manager

Lynn A. Waite
Assistant Vice President
Small Business Relationship Manager

Vicky L. Carson
Assistant Financial Services Officer

Greencastle
Kimberly M. Smith
Financial Services Officer
Manager

Mont Alto
Sarah S. Stansfield
Financial Services Officer
Manager

Waynesboro
Chastity L. Wantz
Financial Services Officer

Dallas J. Zulli
Small Business Relationship Manager

FULTON/HUNTINGDON 
COUNTY MARKET

Boiling Springs
Jason S. Hutton
Financial Services Officer
Manager

Carlisle Crossing & Carlisle Plaza
Cody D. Zeiler
Financial Services Officer
Manager

Camp Hill
Jason A. McFalls
Financial Services Officer
Manager

Joyce E. Ritchey
Vice President
Fulton County Market Manager

Donald L. Trego
Assistant Vice President
Small Business Relationship Manager

McConnellsburg
Mary E. Wright
Financial Services Officer
Manager

Hustontown & Orbisonia
Bertha A. Peffer
Financial Services Officer
Manager

| 2015 ANNUAL REPORTRISK MANAGEMENT

Lorie M. Heckman, CRCM
Senior Vice President
Risk Management Officer

William A. Pryor
Vice President
Chief Credit Officer

Steven R. Gormont
Consumer Credit Recovery Officer

Robert K. Day
Commercial Credit Recovery Officer

Eric M. Follin
Documentation Review Officer

Matthew R. Shank
Assistant Documentation Review Officer

TECHNOLOGY SERVICES

Janet E. Stamper
Consumer Documentation Review 
Officer

Olaf R. Hasse
Vice President
Loan Portfolio Risk Management Officer

Sheryl R. Snider
Assistant Compliance Officer

D. Wayne Smith
BSA/OFAC Analyst

Rainbow D. Hopkins
Security Officer

Ronald L. Cekovich
Senior Vice President
Technology Services Manager

Joe C. Lieb
Assistant Technology Services Manager

Pamela A. Johns
Assistant Vice President
Loan Servicing Manager

Patricia R. Ganoe
Deposit/Data Operations Manager

Matthew C. Clark
Assistant Vice President
Technology Services Officer

Joshua S. Davis
Assistant Technology Services Officer

23

2015 ANNUAL REPORT | Locations

CHAMBERSBURG AREA

CUMBERLAND COUNTY

ADDITIONAL ATM LOCATIONS

Ayr Town Center ATM
368 S. 2nd Street, McConnellsburg

Chambersburg Borough Office
100 S. 2nd Street, Chambersburg

Fayetteville Post Office
4025 Lincoln Way East, Fayetteville

Menno Haven Campus - Northfield
Northgate Commons and Apartments
1500 Northfield Drive, Chambersburg

Penn National Golf Clubhouse
3720 Clubhouse Drive, Fayetteville

Penns Village ATM
182 Buchanan Trail, McConnellsburg

Quincy Village - Colestock Center
6596 Orphanage Road, Quincy

Riverview Business Center ATM
11734 Lenape Drive, Mount Union

Shippensburg West End 
9966 Molly Pitcher Hwy, Shippensburg

Waynesboro Marketplace
11123 Buchanan Trail East, Waynesboro

Zullinger
4884 Buchanan Trail East, Zullinger

Lincoln Way East Office
1712 Lincoln Way East, Chambersburg
Phone: (717) 264-9414  

Boiling Springs Office
3 East First Street, Boiling Springs
Phone: (717) 241-4131

Memorial Square Office
20 South Main Street, Chambersburg
Phone: (717) 264-6116

Camp Hill Office 
3907 Market Street, Camp Hill
Phone: (717) 731-9604

Menno Village Office
2075 Scotland Avenue, Chambersburg 
Phone: (717) 261-3697 

Carlisle Crossing Office
214A Westminster Drive, Carlisle
Phone: (717) 243-2215

Norland Avenue Office
870 Norland Avenue, Chambersburg
Phone: (717) 262-2085

Carlisle Plaza Drive-Up
700 East High Street, Carlisle
Phone: (717) 243-0416

Orchard Park Office
841 Wayne Avenue, Chambersburg
Phone: (717) 263-1801

Mechanicsburg Office
6375 Carlisle Pike, Mechanicsburg
Phone: (717) 697-0444 

Penn Hall Office
1425 Philadelphia Avenue, Chambersburg
Phone: (717) 261-3660

Newville Office
51 South High Street, Newville
Phone: (717) 776-2240 

Philadelphia Avenue Office
2405 Philadelphia Avenue, Chambersburg
Phone: (717) 264-5122

Ritner Highway Office
1901 Ritner Highway, Carlisle
Phone: (717) 960-1400

West Side Office
1100 Lincoln Way West, Chambersburg
Phone: (717) 263-9168

Shippensburg Office
13 Shippensburg Shopping Center, 
Shippensburg
Phone: (717) 530-2100

SOUTHERN FRANKLIN COUNTY

Greencastle Office
518 North Antrim Way, Greencastle 
Phone: (717) 597- 2384 

Marion Office
5293 Main Street, Marion
Phone: (717) 375-2210

Mont Alto Office
8 Park Street, Mont Alto
Phone: (717) 749-3161

Waynesboro Office
200 East Main Street, Waynesboro
Phone: (717) 762-2188

FULTON & HUNTINGDON 
COUNTIES

Hustontown Office
7781 Waterfall Road, Hustontown 
Phone: (717) 987-3193

McConnellsburg Office
100 Lincoln Way East, McConnellsburg
Phone: (717) 485-3144

Orbisonia Office
18810 Sandy Ridge Station, Orbisonia
Phone: (814) 447-3104

24

| 2015 ANNUAL REPORT2015 ANNUAL REPORT

Strength &
Momentum

P.O. Box 6010
Chambersburg, PA 17201
888.264.6116
www.franklinfin.com