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Fujitsu Ltd.

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FY2016 Annual Report · Fujitsu Ltd.
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Integrated Report 2016
Fujitsu Group

Forward-Looking Statements
This Integrated Report may contain forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties that 
could cause actual results, performance, or events to differ materially from those expressed or implied in such statements. Actual results may differ materially from those projected or implied in 
the forward-looking statements due to, without limitation, the following factors: general economic and market conditions in key markets (particularly in Japan, Europe, North America, and Asia, 
including China); rapid changes in the high-technology market (particularly semiconductors, PCs, etc.); fluctuations in exchange rates or interest rates; fluctuations in capital markets; intensify-
ing price competition; changes in market positioning due to competition in R&D; changes in the environment for the procurement of parts and components; changes in competitive relationships 
relating to collaborations, alliances, and technical provisions; potential emergence of unprofitable projects; and changes in accounting policies.

Disclaimer regarding the Gartner Reports
The Gartner Reports described herein, (the “Gartner Reports”) represent research opinions or viewpoints published as part of a syndicated subscription service, by Gartner, Inc. (“Gartner”), and are 
not representations of fact. Each Gartner Report speaks as of its original publication date (and not as of the date of this Integrated Report) and the opinions expressed in the Gartner Reports are 
subject to change without notice.

Fujitsu Group  Integrated Report 2016

01

CORPORATE VISION

Through our constant pursuit of 

 innovation, the Fujitsu Group aims to 

contribute to the creation of a net-

worked society that is rewarding and 

secure, bringing about a prosperous 

future that fulfills the dreams of  

people throughout the world.

THE FUJITSU WAY

Since our founding in 1935, we at Fujitsu have continu-
ously adapted to ever-changing business and social 
environments and, in tandem with this, have passed 
along the unbroken chain of our DNA inheritance. The 
Fujitsu Way is the guiding light of our organization’s 
management and the actions of each and every one 
of our 160,000 employees.

Based on this immutable principle, we place the 
utmost importance on relationships of trust with our 
customers and think and act from their point of view. 
We pledge to contribute to the creation of a better society 
by continually embracing the challenge of innovation.

Representative Director and President

CORPORATE VALUES

What we strive for:

Society and 
Environment

Profit and  
Growth

 In all our actions, we protect the environment 
and contribute to society.

 We strive to meet the expectations of customers, 
employees, and shareholders.

Shareholders  
and Investors

 We seek to continuously increase our corporate 
value.

Global Perspective  We think and act from a global perspective.

What we value:

Employees

Customers

 We respect diversity and support individual growth.

 We seek to be their valued and trusted partner.

Business Partners

 We build mutually beneficial relationships.

Technology

 We seek to create new value through innovation.

Quality

 We enhance the reputation of our customers and 
the reliability of social infrastructure.

02

Fujitsu Group  Integrated Report 2016 
 
CONTENTS

PRINCIPLES

Global Citizenship

 We act as good global citizens, 
attuned to the needs of society and 
the environment.

FUJITSU GROUP OVERVIEW
02  THE FUJITSU WAY

04  FUJITSU AT A GLANCE

Customer-Centric 
Perspective

 We think from the customer’s  
perspective and act with sincerity.

Firsthand 
Understanding

 We act based on a firsthand under-
standing of the actual situation.

Spirit of Challenge

 We strive to achieve our highest goals.

Speed and Agility

 We act flexibly and promptly to 
achieve our objectives.

Teamwork

 We share common objectives across 
organizations, work as a team,  
and act as responsible members of 
the team.

CODE OF CONDUCT

  We respect human rights.

  We comply with all laws and 
regulations.

  We act with fairness in our business 
dealings.

  We protect and respect intellectual 
property.

  We maintain confidentiality.

  We do not use our position in our 
organization for personal gain.

06  FINANCIAL HIGHLIGHTS / ENVIRONMENT, SOCIETY, AND  

GOVERNANCE HIGHLIGHTS

08 

10 

12 

 MESSAGE FROM THE REPRESENTATIVE DIRECTOR AND CHAIRMAN

 BOARD OF DIRECTORS / AUDIT & SUPERVISORY  
BOARD MEMBERS

 MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS 
Tatsuya Tanaka  Representative Director and President

PROGRESS IN BUSINESS MODEL 
TRANSFORMATION
18 

PART 1

 CREATING VALUE THROUGH DIGITAL INNOVATION

20  Interview:  Change Seen from the Digital Innovation 

Front Lines

24 

PART 2

EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

28  Business Overview by Region

30  Review of Operations by Region

MANAGING CAPITAL TO ACCELERATE 
GROWTH STRATEGIES
 CSR AT THE FUJITSU GROUP
40 

42 

 STAKEHOLDER DIALOGUE

44 

 SIX TYPES OF CAPITAL

REVIEW OF OPERATIONS
52  PERFORMANCE HIGHLIGHTS

54  BUSINESS OVERVIEW

56  OPERATIONAL REVIEW AND OUTLOOK

CORPORATE GOVERNANCE / CORPORATE DATA
 ROUNDTABLE DISCUSSION AMONG EXTERNAL DIRECTORS
63 

68  MANAGEMENT

70  CORPORATE GOVERNANCE

78  RISK MANAGEMENT

80 

INFORMATION SECURITY MANAGEMENT

82  SHAREHOLDER DATA

83 

 FUJITSU GROUP’S INFORMATION DISCLOSURE

03

Fujitsu Group  Integrated Report 2016 
 
 
 
 
FUJITSU AT A GLANCE

The Fujitsu Group has established a global service structure with operations in more than 180 countries 

around the world.

Fujitsu’s IT services business ranks top by market share in Japan and fifth worldwide, a record that  

reflects our outstanding technologies and long track record in building  large-scale,  cutting-edge systems.

Revenue / Operating Profit (Year ended March 31, 2016)

Breakdown of Revenue by Region (Year ended March 31, 2016)

Overseas
40%

Overseas
4%

 Revenue

¥4,739.2 billion
 Operating profit
¥120.6 billion

Japan
60%

Japan
96%

Oceania
2%

Asia
9%

The Americas
8%

EMEIA
18%

Japan
63%

Note:  Percentage of operating profit is calculated after excluding elimination and corporate.

Note:  Percentage of revenue is calculated after excluding elimination and corporate.

Global Presence

EMEIA

Japan

130 companies
29,000 people
2 locations

Asia

90 companies
18,000 people
3 locations

Number of consolidated subsidiaries

Number of employees

Number of R&D bases

04

205 companies
99,000 people
2 locations

Oceania

39 companies
4,000 people
0 locations

The Americas
50 companies
8,000 people
2 locations

As of March 31, 2016

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEW 
 
Fujitsu’s Position in the IT Services Market

GLOBAL IT SERVICES SALES IN 2015

(Billions of US dollars)

JAPAN IT SERVICES SALES IN 2015

(Billions of US dollars)

11.6

49.1

60

40

20

29.4

24.7

22.8

17.5

0

IBM

Accenture

Deloitte

HP

Fujitsu

12

8

4

0

8.1

7.6

7.5

5.9

Fujitsu

NTT Data

NEC

Hitachi

IBM

Source: Gartner, “Market Share: IT Services 2015,” April 6, 2016. Chart created by Fujitsu based on Gartner data.

IT Services: Market Share in Japan

Fujitsu has an abundant track record in delivering IT systems tailored to customers’ business operations 

and specific needs. We pride ourselves on high shares of IT services markets across a wide industry spectrum.

A key Fujitsu strength is the ability to understand customers’ business objectives and challenges and to 

together drive innovation forward. We enhance value for customers by honing specialist knowledge and 

expertise cultivated over many years through applying leading-edge digital technologies.

2015 MARKET SHARE BY CUSTOMER INDUSTRY (TOTAL VALUE OF EACH MARKET)

Finance (Bank and securities / Insurance)

¥2,918.2 billion

Manufacturing

¥2,784.1 billion

No.3

(10.6%)

No.1

(8.3%)

Distribution (Retail / Wholesale / Transport)

¥1,561.0 billion

No.1

(13.0%)

Communications / Media / Services

¥1,784.7 billion

Public (Electricity and gas /  
Medical services / Education)

¥529.2 billion

No.1

(11.2%)

No.1

(17.1%)

Public sector

¥1,483.6 billion

No.1

(23.9%)

Source: Gartner, “Market Share: IT Services 2015,” April 6, 2016. Chart created by Fujitsu based on Gartner data. Calculations performed by Fujitsu.

05

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESFINANCIAL HIGHLIGHTS / ENVIRONMENT, SOCIETY, AND GOVERNANCE HIGHLIGHTS

FINANCIAL HIGHLIGHTS

Fujitsu Limited and Consolidated Subsidiaries

The Fujitsu Group adopted International Financial Reporting Standards (IFRS) in fiscal 2014.

NET SALES (REVENUE) AND PERCENTAGE OF SALES OUTSIDE JAPAN

OPERATING PROFIT AND OPERATING PROFIT MARGIN

(¥ Billions) 

6,000

4,000

2,000

4,467.5

33.7

4,381.7

34.2

4,762.4

37.8

4,753.2
39.6

4,739.2
40.0

0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(%)

60.0

40.0

20.0

0.0

(¥ Billions) 

200

150

100

50

0

178.6

3.8

147.2

3.1

120.6

2.5

105.3

2.4

88.2

2.0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(%)

6.0

4.5

3.0

1.5

0.0

(Fiscal year ended March 31)

(Fiscal year ended March 31)

  Net sales (revenue) (left scale) 

 Percentage of sales outside Japan (right scale)

  Operating profit (left scale) 

 Operating profit margin (right scale)

Percentage of sales outside Japan  +0.4 of a percentage point
Revenue decreased 0.3% year on year. Due to exchange rates, the ratio of revenue outside 
Japan increased 0.4 of a percentage point year on year, to 40.0%.

Up

Operating profit margin  −1.3 percentage points
Operating profit margin decreased 1.3 percentage points year on year due to the recognition 
of business model transformation expenses and to an increase in US dollar- denominated 
component procurement costs at European bases, which accompanied the euro’s depreciation 
versus the US dollar.

Down

NET PROFIT (LOSS) (PROFIT (LOSS) ATTRIBUTABLE TO OWNERS OF THE PARENT) 
AND ROE

FREE CASH FLOW

(¥ Billions) 

200

100

0

23.2

113.2

140.0

20.6

86.7

11.0

42.7

5.1

−79.9

(%)

30.0

15.0

(¥ Billions)

200

100

0.0

0

49.1

47.5

−90.4

79.6

88.7

−100

2012

2013

−11.8

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

−15.0

−100

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(Fiscal year ended March 31)

(Fiscal year ended March 31)

  Net profit (loss) (profit (loss) attributable to owners of the parent) (left scale) 

 ROE (right scale)

Profit attributable to owners of the parent  −¥53.2 billion
Profit attributable to owners of the parent decreased ¥53.2 billion year on year, as a decline 
in operating profit and an increase in net financial expenses offset higher income from 
investments accounted for using the equity method, net.

Down

Free cash flow  ¥9.1 billion
Free cash flow rose ¥9.1 billion year on year, as lower capital expenditures for intangible 
assets and cash inflow resulting from the sale of certain assets more than compensated for a 
decline in profit for the year attributable to owners of the parent.

Up

OWNERS’ EQUITY (EQUITY ATTRIBUTABLE TO OWNERS OF THE PARENT) AND 
OWNERS’ EQUITY RATIO (EQUITY ATTRIBUTABLE TO OWNERS OF THE PARENT RATIO)

DIVIDENDS PER SHARE OF COMMON STOCK

841.0

28.6

(¥ Billions) 

1,000

750

500

250

790.0

24.2

782.7

24.3

624.0

21.4

566.5

18.2

0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(%)

40.0

30.0

20.0

10.0

0.0

(¥) 

12

10

9

6

3

0

8

8

5

4

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(As of March 31)

(Fiscal year ended March 31)

  Owners’ equity (equity attributable to owners of the parent) (left scale) 

  Owners’ equity ratio (equity attributable to owners of the parent ratio) (right scale)

Equity attributable to owners of the parent ratio  +0.1 of a percentage point
Equity attributable to owners of the parent ratio remained at approximately the same level, 
edging up 0.1 of a percentage point from the previous fiscal year-end, as a decrease in other 
components of equity that resulted from changes in exchange rates and share prices largely 
offset an increase in retained earnings accompanying the recognition of profit for the year 
attributable to owners of the parent.

Up

Dividends per share of common stock 
Dividends per share were unchanged year on year. We paid an annual dividend of ¥8 per 
share, comprising an interim dividend of ¥4 and a year-end dividend of ¥4.

06

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEW 
ENVIRONMENT, SOCIETY, AND GOVERNANCE HIGHLIGHTS

ENVIRONMENTAL ACCOUNTING (COSTS AND FINANCIAL EFFECT)

TRENDS IN TOTAL GREENHOUSE GAS EMISSIONS

(¥ Billions)

100

75

50

25

0

58.0

59.7

63.3

72.7

77.8

37.0

38.3

45.5

51.5

54.5

13.3

13.2

15.0

13.5

12.5

(10,000 tons) 

120.0

109.8

90.0

60.0

30.0

101.4

94.8

89.7

87.6

2012

2013

2014

2015

2016

0.0

2012

2013

2014

2015

2016

(Fiscal year ended March 31)

 Costs 

 Actual effect 

 Estimated effect

(Fiscal year ended March 31)

Aggregate results for fiscal 2015 show year-on-year increases of 6.0% in costs, to ¥54.5 bil-
lion, and 5.0% in financial effect, to ¥90.3 billion.

Note:  The scope of aggregation is Fujitsu Limited and major consolidated subsidiaries in 

Japan and overseas. With respect to the target organizations, please see Fujitsu Group 
Environmental Report 2016. 
http://www.fujitsu.com/global/about/resources/reports/sustainabilityreport/2016-
environmentalreport/index.html

As of the end of fiscal 2015, the Fujitsu Group’s total greenhouse gas emissions on a global 
basis were 34.7% lower than the fiscal 1990 year-end level, thereby surpassing the 20% 
reduction target.

Note:  The scope of aggregation is Fujitsu Limited and Group companies in Japan and overseas.

EMPLOYEES WITH INFORMATION SECURITY AUDITOR TRAINING AND 
JASA CERTIFIED AUDITORS (CUMULATIVE TOTAL)

NUMBERS OF MALE AND FEMALE EMPLOYEES AND PERCENTAGE OF 
FEMALE MANAGERS

1,200

1,252

1,330

1,100

(People) 

1,500

1,000

840

500

(People) 

30,000

20,000

10,000

21,095

21,536

21,702

21,668

3.7

4.0

4.3

4.6

20,248

4.8

141

127

137

141

142

0

2012

2013

2014

2015

2016

3,811

2012

3,890

2013

3,914

2014

3,959

2015

3,864

2016

0

(Fiscal year ended March 31)

(Fiscal year ended March 31)

 Employees with information security auditor training (cumulative total) 

 JASA certified auditors (cumulative total)

 Female 

 Male 

 Percentage of female managers

(%)

6.0

4.0

2.0

0.0

We have been offering information security auditor training to heighten the quality of infor-
mation security audits in each organization. Also, we have been encouraging employees to 
acquire auditor qualifications certified by Japan Information Security Audit Association (JASA). 
Consequently, we boast the largest number of JASA certified auditors in Japan.

Note:  The scope of aggregation is Fujitsu Limited and Group companies in Japan.

We are proceeding with selective training for female employees and other initiatives with a 
view to having women account for 20% of employees and 20% of newly appointed managers 
by  fiscal 2020.

Note:  The scope of aggregation is Fujitsu Limited.

EXECUTIVE DIRECTORS, NON-EXECUTIVE DIRECTORS,  
AND EXTERNAL DIRECTORS

DIVERSITY OF THE BOARD OF DIRECTORS

(People) 

15

10

5

0

4

2

6

4

2

6

4

2

5

4

2

6

4

1

5

2012

2013

2014

2015

2016

2

2

1

5

(As of June 30)

(As of June 27, 2016)

 Executive directors 

 Non-executive directors 

 External directors

 Internal Japanese males 

 Internal British males 

 External Japanese males 

 External Japanese females

We are strengthening oversight by appointing external directors actively. Four of 10 directors 
were external directors as of June 30, 2016.

We are promoting lively discussions and enhancing objectivity by ensuring the diversity of the 
Board of Directors. As of June 27, 2016, the 10 members of the Board of Directors included 
one British male director and four external directors, two of whom are women.

07

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
MESSAGE FROM THE REPRESENTATIVE DIRECTOR AND CHAIRMAN

MESSAGE FROM THE REPRESENTATIVE DIRECTOR AND CHAIRMAN

08

Fujitsu Group 

In this transformative period, we are in pursuit of the functions corporate governance needs to perform and realizing Fujitsu’s creation of value.The digital innovation we are witnessing today is comparable in effect to the industrial revolution, having a profound influence across our daily lives, business, and society as a whole. Fujitsu is pursuing business model transformation to realize sustainable growth by capturing the opportunities available amid this dramatic change.Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWCorporate Governance Structure in a Time of Change
As of October 2016, Fujitsu’s Board of Directors consists of five 

In appointing external directors, we place particular 

emphasis on selecting people with the experience and knowl-

executive directors, responsible for business execution, and 

edge to provide the basis for in-depth understanding of social 

five non-executive directors, four of whom are external direc-

developments from an objective and long-term perspective. 

tors. I believe this balance is close to an optimal governance 

This is because, in an ICT industry in the midst of profound 

structure at this time of change. It allows us to fulfill two 

change, such directors—irrespective of whether they have 

essential management tasks in guiding the business model 

experience in corporate management—have the capacity to 

transformation of established business structures and busi-

lead transformation with their broad understanding about 

ness processes.

whether the strategies and measures we are proposing and 

The first of these tasks is to foster a spirit of innovation 

pursuing will be accepted by global society.

within the organization while creating and applying new 

I believe that being representative director and chairman 

technologies. Under the guiding hand of Representative 

of the Board of Directors, that is to say chairman responsible 

Director and President Tatsuya Tanaka, Fujitsu’s executive 

for business execution, and having experience as representa-

directors are striving to release the Group’s full potential while 

tive director and president are helpful in acting as a sounding 

giving direction to its dynamism.

board for the president while also monitoring the president’s 

The second task is to act as a bridge between the 

business execution. At a practical and daily level, I believe 

Company’s efforts and developments in the outside world—in 

discussions on developments in the ICT industry and business 

more concrete terms, to ensure that the Company’s passage 

strategy are vital in helping the president plot the path of 

to growth is aligned with society’s information and communi-

transformation and make flexible and appropriate manage-

cation technology (ICT) needs from a long-term perspective.  

ment decisions.

It is precisely here that non-executive directors and, above all, 

I also place great importance on the dissemination of 

external directors are of critical importance in offering insight 

information to stakeholders. To gain the understanding of 

into how the business environment is evolving. In line with 

stakeholders with regard to Fujitsu’s position following busi-

this thinking, we have appointed external directors with wide-

ness model transformation, and to win recognition among 

ranging experience and backgrounds as members of the 

a wider customer base in overseas markets, we must deliver 

Board of Directors. If we as a company talk about the impor-

a clearer, stronger message. By proactively promoting an 

tance of diversity throughout the organization, as we do, we 

understanding of the Company, I aim to raise awareness of 

must also wholeheartedly embrace diversity in management.

Fujitsu’s position in the ICT industry and within Japan, thereby 

A Vital Role in Supporting  
the Creation of Corporate Value
As chairman of the Board of Directors, I am deeply aware 

As chairman of the Board of Directors responsible for 

governance, as a sounding board for the president, and as  

a frontline spokesman relaying information to stakeholders,  

of the need to pay close heed to ensuring that the Board 

I am determined to do all I can to contribute to effective  

of Directors performs its functions to the fullest and that the 

business model transformation and value creation.

also raising its corporate value.

structure of governance is effective and being put to use, and 
the importance of listening to the views of independent offi-

cers, including external directors. This is only natural, given 

that our basic thinking on the Company’s corporate gover-

nance calls for non-executive directors to provide oversight 

and advise executive directors on business execution. From 

this standpoint, I believe the Independent Officers Council we 

initiated in 2015 has brought tangible results in stimulating 

discussions at Board meetings. At meetings of the Council 

ahead of the Board of Directors’ meetings, in-depth discussions 

are held concerning key management issues that must be con-
sidered by the Board. The Council has thus played an effective 

role in filling the information gap between independent offi-

cers, including external directors, and executive directors.

Masami Yamamoto
Representative Director and Chairman

09

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
 
 
 
 
BOARD OF DIRECTORS / AUDIT & SUPERVISORY BOARD MEMBERS

BOARD OF DIRECTORS / AUDIT & SUPERVISORY BOARD MEMBERS

15

11

12

6

13

10

4

8

5

1

Masami Yamamoto

4

Hidehiro Tsukano

Representative Director and Chairman

Director

9

14

1

2

7

3

2

Tatsuya Tanaka

5

Duncan Tait

Representative Director and President

Director

3

Norihiko Taniguchi

6

Tatsuzumi Furukawa

Director

Director

For employment histories of the directors, please refer to pages 68–69.

10

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEW 
7

Miyako Suda

Director*

10

Atsushi Abe

Director*

13

Megumi Yamamuro

Audit & Supervisory Board Member*

8

Jun Yokota

Director*

9

Chiaki Mukai

Director*

11

Kazuhiko Kato

14

Hiroshi Mitani

Audit & Supervisory Board Member

Audit & Supervisory Board Member*

12

Yoshiki Kondo

15

Koji Hatsukawa

Audit & Supervisory Board Member

Audit & Supervisory Board Member*

* External officer and independent officer

11

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESFUJITSU GROUP OVERVIEW MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS

MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS

Tatsuya Tanaka
Representative Director and President

12

Rapid advances are being made in turning infor-mation and communication technology (ICT) into services across all industries throughout the world. In this process, ICT is being used to resolve chal-lenges facing customers and to create new value. Fujitsu calls ICT-based services “connected services” and positions expansion in this area as a growth driver for the future. Our commitment to expanding connected services lies at the heart of the Management Direction we announced in October 2015, which sets out a  roadmap to becoming a globally competitive ICT  company. Fujitsu is embracing business model transformation with a clear vision of where we need to be in the future, as we aim to achieve  sustainable growth.Fujitsu is driving the  breakthrough represented by  business model transformation in pursuit of global competitive-ness and sustainable growth.Fujitsu Group  Integrated Report 2016Since October 2015, we have been radically overhauling our 
business structure in line with business model transforma-
tion. The main thrust of this effort consists of concentrating 
management resources on the Technology Solutions business 
and moving away from the vertically integrated operations we 
had pursued, centered on the three business domains of 
Technology Solutions, Ubiquitous Solutions, and Device 
Solutions. We have already achieved considerable results with 
the two engines of our reforms, “business structure transfor-
mation,” which targets structural reforms to concentrate 
 management resources on the Technology Solutions  business, 
and “growth strategy transformation,” which targets  expanding 
connected services, based on digital technology. 

Progress in  
“Business Structure Transformation”
As part of our business structure transformation initiative, we 
have closed the hardware development center in Paderborn, 
Germany, and improved efficiency at our manufacturing base in 
Augsburg, Germany, thereby nearly completing reductions of 
about 700 personnel by autumn 2016. We have also made good 

progress in raising efficiency in the Ubiquitous Solutions busi-
ness, which handles the development and manufacture of PCs, 
mobile phones, car navigation systems, and other products.

Specifically, in February 2016 we established two wholly 
owned subsidiaries to handle the PC and mobile phone busi-
nesses. In September 2016, DENSO CORPORATION, Toyota 
Motor Corporation, and Fujitsu reached an agreement to con-
sider changing the capital structure of car electronics manufac-
turing subsidiary Fujitsu TEN Limited with a partial transfer  
of shares to DENSO. In the PC field, we announced in October 
2016 that we had begun exploring a strategic alliance with 
Lenovo Group Limited. The Device Solutions business, mean-
while, which handles the semiconductor business, had already 
completed significant structural reforms by fiscal 2014.
  With our business structure transformation initiative, we 
are pushing ahead with reform in phases. We are considering 
new relationships with external stakeholders, which may also 
involve M&A deals, with a view to further strengthening our 
core Technology Solutions business. We plan to disclose more 
when we are in a position to announce specific projects with 
external partners. 

Business Structure Transformation

Technology 
Solutions

Technology 
Solutions

Technology 
Solutions

Ubiquitous 
Solutions

Device  
Solutions

Ubiquitous 
Solutions

Device  
Solutions

Ubiquitous 
Solutions

Device  
Solutions

Fiscal 2015

Fiscal 2016

Fiscal 2017 onwards

Continuously considering various options to make Ubiquitous  
and Device Solutions segments into competitive independent businesses

13

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS

Progress in “Growth Strategy Transformation” 
We are promoting three key initiatives to strengthen our 
digital businesses: (1) establishing a business unit structure 
best suited to promoting digital businesses; (2) consolidating 
and upgrading products and technologies related to digital 
services; and (3) strengthening the front-office sales struc-
ture. Regarding (1), in April 2016 we established a new 
Digital Services Business within which we have integrated the 
technologies and planning, development, and manufacturing 
functions for Internet of Things (IoT), artificial intelligence 
(AI), and cloud-related technologies that had been dispersed 
throughout the Group. In November 2016, we absorbed our 
three major systems-engineering subsidiaries in Japan as part 
of efforts to bolster the structure of the Global Services 
Integration Business. Regarding (2), to strengthen the 
“FUJITSU Digital Business Platform MetaArc”*1 we have added 
our proprietary core public cloud K5*2 as a key component 
and introduced AI platform services with cutting-edge tech-
nologies. We have also formed alliances with leading global 
partners including Microsoft, Oracle, and BOX. Regarding (3), 
we have established a new frontline organization specializing 
in digital services in Japan. We have also reorganized the 
EMEIA management setup to better meet demand for digital 
services by adopting a business line organizational structure 
in place of the previous country- and region-based structure. 
In addition, we have integrated sales operations in Japan and 
Asia with the “One Asia” framework and adopted an integrated, 

single-leadership management approach for EMEIA and  
the Americas. We expect these moves to generate synergies 
in the future. 

Between May and June 2016, we completed a tender offer 

for the shares of NIFTY Corporation, a listed company with 
three business segments: the ISP Business, the Web Service 
Business, and the Cloud Business. We are pursuing a growth-
oriented scenario in which NIFTY’s operations are divided into 
two businesses, one in charge of businesses for enterprises 
centered on the Cloud Business and the other in charge of 
businesses for consumers centered on the ISP Business. With 
the former, in particular, we see prospects of expanding busi-
ness opportunities for the Fujitsu Group as a whole by adding 
services to MetaArc. 

In terms of staff deployment, we are shifting our focus 
toward digital services as we continue to expand our Global 
Delivery Center network of offshore and nearshore digital 
services and development bases. In EMEIA, meanwhile, we 
have been increasing the number of personnel assigned to 
digital services while scaling back more traditional roles.

*1   Digital business platform with K5 at its core harnessing mobile, IoT, AI, and other 
cutting-edge technologies. The platform provides services to support the smooth 
migration of customers’ core systems to the cloud and the rapid launch of new 
businesses.

*2   A new cloud service that integrates Fujitsu’s expertise and experience in the application 
and operation of systems and open technology to enhance the efficiency of customers’  
systems development and operations. 

Business Transformation Matrix

Continue internal adoptions and strengthen consulting  
and delivery capabilities towards customers

Transformation of 
Business Lines

Integration

Digital Services

Service Platform

Digital Transformation

Strengthening  
Front Line

IoT

AI

Cloud

Security

Japan

One Asia

Asia

EMEIA

Management under 
single leadership

Americas

Oceania

E
n
h
a
n
c
e

C
u
s
t
o
m
e
r

V
a
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Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEW 
 
 
 
Current Position and Challenges for the Future
In such ways, we have been steadily moving forward with 
business model transformation. I have repeatedly sought to 
convince people within the Company—particularly corporate 
executive officers and other senior managers—of the necessity 
for change, and I believe our Management Direction is 
steadily gaining traction. There is also spreading awareness 
that each and every employee needs to reexamine their role 
and consider how best to accomplish it under the overarching 
policy of realizing sustainable growth through the twin 
engines of business structure transformation and growth 
strategy transformation.

I am, however, far from satisfied with the progress we 
have made. In order to accelerate growth in our digital ser-
vices business and to compete globally as an ICT service com-
pany, we must entrench the mindset of providing customers 
with connected services on a day-to-day operational level 
much more deeply throughout the Company. The global 
matrix organization holds the key here.

“Deepening” Customer Value  
through Penetration of Integrated Services
What our business model transformation aims to achieve is 
to “deepen” the value we provide to customers through our 
integrated services, which is to say our connected services.  
To understand what integrated services are all about, field 
innovators*3 provide a helpful example. A field innovator is 
a specialist who understands business at the field level and 
works to identify problems together with customers and find 
optimal solutions. However, a field innovator is just one of the 
members of Team Fujitsu providing services to the customer. 
In terms of communications with customers, frontline sales 

personnel are the focal point, and system engineers handle 
most of the service delivery work. In other words, in providing 
services to customers on the ground, the field innovator must 
work hand-in-hand with frontline sales personnel and system 
engineers as Team Fujitsu. This is the sort of integrated ser-
For more information, please 
vice that we are aiming for. (
refer to “Interview: Change Seen from the Digital Innovation 
Front Lines” on pages 20–23.)

The global matrix organization aims to facilitate such 
cooperation throughout the entire Group. This is as demon-
strated in the above example, where we provide services by 
bringing to each region responsible for frontline sales the 
Global Services Integration, Digital Services, and Service 
Platform business lines in which field innovators and system 
engineers are engaged. (
refer to “Evolution of the Global Matrix Organization” on 
pages 24–27.)

For more information, please 

ICT is now used as commonly as air, energy, and water—
becoming essential to people’s lives, to what companies do, 
and to the functions fulfilled in central and local governments. 
In this environment, ICT professionals will clearly be playing 
an ever-greater role in expanding the range and depth of ICT 
applications to create new value. We are offering customers 
higher-value services by bringing business model transforma-
tion to the day-to-day operational level through the global 
matrix organization. In doing so, we are promoting the use of 
ICT in planning, delivery, and operations to a level to which 
only Fujitsu can aspire.

*3   Field innovators hold in-depth discussions with customers and other related parties as  
a facilitator, assisting customers to identify solutions by organizing and systematizing 
business flows and management issues. 

Integrated Organization to Strengthen Digital Services

Before April 1, 2016

April 1, 2016 onwards

Directly under HQ

Sales

Integration Services

Service Platform

Digital Services Unit

IoT, AI

Cloud

Outsourcing

Network

Service Platform

Fujitsu Laboratories

Service 

Integration

Sales

One Asia

EMEIA

Oceania

Americas 

15

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
 
MESSAGE TO SHAREHOLDERS AND OTHER INVESTORS

Fiscal 2016 Themes and Financial Targets
The priority for fiscal 2016 is to complete the decision-making 
process relating to business model transformation. The execu-
tion of some aspects of that may be pushed back to fiscal 
2017, but recognizing the importance of speed we intend to 
make decisions and announce them as quickly as possible. 
Other key themes include offering integrated services as One 
Fujitsu in all regions based on the global matrix organization 
and providing customers with services that incorporate the 
experience we have gained in migrating internal systems to 
the cloud and utilizing AI.

In fiscal 2016, we expect to book business model transfor-

mation costs totaling ¥45 billion, comprising about ¥30 bil-
lion for digital transformation centering on EMEIA and about 
¥15 billion in other expenses. Allowing for costs related to 
business model transformation, we project that revenue will 
decline 5.0% year on year, to ¥4,500.0 billion; that operating 
profit will fall 0.5% year on year, to ¥120.0 billion; and that 
net profit attributable to owners of the parent will contract 
2.0% year on year, to ¥85.0 billion. (
on structural reform costs and earnings, please refer to 
“Financial Capital: CFO Message” on pages 50–51.)

For more information 

Fiscal 2015 Results and Fiscal 2016 Full-Year Consolidated Forecast (As of October 31, 2016) 

(Billions of yen)

Fiscal 2015 Results

Fiscal 2016 Forecast

YoY Change

YoY Change (%)

Revenue

4,739.2

4,500.0

–239.2

Business Model  

Transformation Costs

Operating Profit

Profit Attributable to Owners  

of the Parent

41.5

120.6

86.7

45.0

120.0

85.0

–3.4

–0.6

–1.7

–5.0

—

–0.5

–2.0

Medium-Term Financial Targets  
and Shareholder Returns
Regarding the medium-term consolidated performance tar-
gets we announced in October 2015, some investors have 
pointed out that the target for an operating profit margin of 
10%, in particular, looks very high from the perspective of the 
current position. In my view, however, an operating profit 
margin of 10% is imperative if we are to make the reinvest-
ments essential to being competitive and achieving growth at 
the global stage while also returning profits to shareholders 
and other investors. What I would emphasize here is that our 
business model transformation is not aimed at raising profit 
margins simply by making improvements to what we do now. 
Rather, business model transformation is about achieving a 
breakthrough, going above and beyond our current trajectory. 

An operating profit margin around 5% already looks within 
range for fiscal 2017, thanks chiefly to efforts made with our 
business structure transformation initiatives. Further out, we 
can see a path to accumulating operating profit through the 
contribution of growth strategy transformation.

In fiscal 2015, we maintained annual dividends per  
share at ¥8, unchanged from the previous year, even though 
revenue and profit declined. I hope that can be taken to  
demonstrate our confidence that the successful execution  
of business model transformation will lead to sustainable 
growth. We are determined to meet the expectations of 
shareholders and investors who support Fujitsu with its busi-
ness model transformation with stable shareholder returns 
and enhanced corporate value over the medium to long term.

16

Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEW 
 
Consolidated Financial Targets

Toward Achieving Our Goal

Operating Profit 
Margin

Over10%

Free Cash Flow

Over ¥150 billion

Owners’  
Equity Ratio*

Ratio of Sales  
Outside Japan

Over 40%

Over 50%

Operating 
profit margin

5.0%

2.5% 2.7%

2015

2016

2017

Business Structure Transformation

(FY)

* Owners’ equity ratio: Ratio of equity attributable to owners of the parent

Growth Strategy Transformation

Enriching People’s Lives with ICT
We are anchored by our principle of contributing to human 
happiness and wellbeing through ICT and making that the 
bedrock of all our business operations. That commitment to 
contributing to wellbeing is predicated on having an open 
and highly transparent organization with respect to business 
activities and information disclosure. Put differently, I believe 
that businesses that help people enjoy life are those that 
respond to the needs of people and society, thereby generat-
ing growth in revenues and profits and, by extension, raising 
corporate value.

As has been widely recognized, creating corporate value 
requires not only financial capital but also non-financial capi-
tal or “intangible assets.” Those invisible assets take the form 
of human capital to drive corporate activities, the technolo-
gies and experience that are the source of added value, and 
the trust of customers, supply-chain business partners, and 
society as a whole. In other words, conducting business that 
enriches people’s lives and conducting management which 
includes non-financial capital come down to much the same 
thing. That pursuit can be said to be a prerequisite for 
 companies to operate in society. 

As I have already noted, ICT is inseparable from the lives 
of people, corporate activity, and the work of central and local 
governments. It is hard to imagine that its importance will 
not continue to increase. What I believe Fujitsu needs to 
become in the future is a company that earns the recognition 
of all stakeholders as an irreplaceable and essential element 
in people’s lives, business activities, and public administra-
tion. I pledge that we will do everything in our power to see 
to a successful conclusion all we are now doing to support 
people with ICT, create value as a company dedicated to 
human happiness, and ensure Fujitsu’s sound development to 
meet the expectations and needs of all stakeholders.

Tatsuya Tanaka
Representative Director and President

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Fujitsu Group  Integrated Report 2016FUJITSU GROUP OVERVIEWPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
PROGRESS IN 
BUSINESS MODEL 
TRANSFORMATION

The Fujitsu Group, striving to create new value in 

the Internet of Things (IoT) era, is working to realign 

its business structure toward services and to expand 

global operations. This section sets out how far we 

have come with our business model transformation.

18

PART 1

CREATING VALUE THROUGH  
DIGITAL INNOVATION

20

Interview:

Change Seen from the Digital 
Innovation Front Lines

24

PART 2

EVOLUTION OF THE GLOBAL  
MATRIX ORGANIZATION

28

30

Business Overview by Region

Review of Operations by Region

18
18

Fujitsu Group  Integrated Report 2016

PART 1

CREATING VALUE 

 THROUGH DIGITAL INNOVATION

Growth / Investment

Fujitsu

Rollout by industry

Visualize
Data 
organization

I
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t
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n
a
l

a
d
o
p
t
i
o
n

Diverse resources

The Fourth Industrial Revolution led by information and  
communication technology (ICT)-driven digital innovation is 
bringing rapid, unprecedented transformation to people’s 
lives, businesses, and communities throughout the world.  
As billions of people access knowledge, new added value is 
created across industries in all fields of endeavor, including 
manufacturing, healthcare, agriculture, disaster prevention, 
transportation, and education. But it is also giving rise to new 
risks in such areas as cyber security and privacy.

Industry-specific analysis improved with AI

 
 
 
 
 
CREATING VALUE 

 THROUGH DIGITAL INNOVATION

Provide value
Improve decision making

Growth / Investment

Customer

Innovation

Analyze
Analytics

Predict
Simulation

Decide
AI

Industry-specific analysis improved with AI

Global rollout

Security

Social development

Data / Profits

Fujitsu aims to provide a secure human-centric ICT infrastruc-
ture to analyze data accumulated through the interconnectivity 
of everything, and to offer new value to more people and 
communities globally. We have the diverse management 
resources essential to creating that value, spanning personnel 
with expert knowledge and experience, state-of-the-art R&D 
systems, intellectual property, and a wealth of versatile solutions 
that are adopted and tested within the Group. At the same time, 
we are striving to bolster such resources through their optimal 
combination at the global level.

  We are supporting the entire value chain through robust 
security, providing customers with the tools for sophisticated 
decision making using artificial intelligence (AI) to organize 
and visualize vast amounts of data. In doing so, we are 
strengthening customers’ businesses and opening doors 
to new innovations.

Fujitsu is determined to accomplish sustained development 

as an irreplaceable partner by creating a virtuous cycle of 
reinvesting in digital innovation, beginning with the growth 
and development of customers and  society.

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Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
PART 1

CREATING VALUE THROUGH DIGITAL INNOVATION

Change Seen from the Digital  

Innovation Front Lines

Interview

Change Seen from the Digital 
Innovation Front Lines

What is customer-centric digital innovation? What are Fujitsu’s competitive 
advantages in creating value together with customers? Members of our 
frontline sales team and a system engineer providing services discuss 
 digital innovation at work and the co-creation of value from their 
different perspectives. 

Akira Kamioka

Logistics Solution Development Dept. 
Manufacturing & Distribution Business Div. 
Fujitsu Limited

Makoto Shibata

Director 
Business Strategy Unit 
Social Innovation Promotion Office 
Fujitsu Kyushu Systems Limited

Satoshi Imai

Manager 
Kansai Sales Dept. 1 
Sales Division, Kansai 
Distribution Industry Business Unit 
Fujitsu Limited

20

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONChange Seen from the Digital  

Innovation Front Lines

Launch of a project bringing together members with 
diverse specialist skills

— Mr. Akira Kamioka, Mr. Makoto 
Shibata, and Mr. Satoshi Imai, you are 
three members of a project that began 
trials in June 2016 with an aim to 
reform distribution in Vietnam. What 
are your different roles in the project?

Kamioka: My role is to provide support 
in the Fujitsu Group’s operations nation-
wide as part of the industry-specific 
sales team covering distribution solu-
tions. I am also responsible for planning 
new services, a task that requires evalu-
ating customer needs. The Vietnam 
project is aimed at exploring business 
opportunities in the country. It kicked off 
with Mr. Shibata and myself sounding 
out the needs of customers undertaking 
business in the local market. 

Shibata: As a system engineer, I take 
a big-picture view of distribution 
solutions as what we call a “technol-
ogy leader.” When we began studying 
the Vietnamese market, I was part of 
Fujitsu’s Manufacturing & Distribution 
Industry Systems Business Unit. Since 
before the launch of the Vietnam 

project, Mr. Kamioka has been han-
dling planning while I have been 
responsible for tailoring solutions to 
match on-site needs.

Imai: With this project, I act as the 
contact point with our partner Acecook 
Co., Ltd., as a member of the account 
sales team. In that capacity, I seek to 
showcase the distinctive benefits of 
our solutions to people involved in 
the Vietnam business within Acecook, 
from the company president down. I 
also support Fujitsu Vietnam Limited 
in its local projects in Vietnam. Actually, 
when Mr. Kamioka and Mr. Shibata 
were assessing the position on the 
ground, Acecook was using only 
Fujitsu’s hardware in Vietnam, not 
our other products and services. 
It was at the point when Acecook 
announced its partnership in the 
project that I came on board.

Kamioka: When I first visited Vietnam in 
July 2014, we had no firm customers lined 
up. Japanese companies—particularly 
manufacturers—had been actively 

moving into the country. Vietnam’s 
economy was taking off in the run-up 
to the December 2015 launch of the 
ASEAN* Economic Community, of which 
Vietnam was a member. But there was 
a striking lack of local distribution infra-
structure such as had become the norm 
in Japan. As we saw it, all of this added 
up to a whole range of unmet needs at 
Japanese food and retailing companies 
in the region.

Shibata: When we were in the early 
phase of market research, Acecook 
suggested that it might be possible to 
create new value by using its know-
how in delivering products throughout 
Vietnam. We saw that as an opening 
to establish a system for the joint use 
of multiple companies, applying our 
experience in distribution solutions 
accumulated over two decades. 

*  Association of Southeast Asian Nations, consisting 

of the 10 countries of Brunei, Cambodia, Indonesia, 

Laos, Malaysia, Myanmar, the Philippines, Singapore, 

Thailand, and Vietnam.

Fujitsu and Acecook Join Forces to Transform Distribution in Vietnam

In October 2015, Fujitsu and Acecook launched a joint project to 
build a shared distribution-information system that Japanese com-
panies doing business in Vietnam could use for improved local 
distribution. With Acecook as a model user, Fujitsu aims to provide 
systems as a service that enhances distribution efficiency by 
improving vehicle utilization and vehicle capacity utilization. 
Acecook Vietnam JSC boasts the largest share of the Vietnamese 
instant noodle market; as of June 2016, it operated 11 plants in 
the country and had almost 300 distributors. 

http://www.fujitsu.com/global/about/resources/news/ 
press-releases/2016/0329-01.html

Acecook products 
displayed at a retail 
store in Vietnam 

21

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESPART 1

CREATING VALUE THROUGH DIGITAL INNOVATION

Change Seen from the Digital  

Innovation Front Lines

Imai: Customers in the manufacturing 
sector had long been making efforts to 
cut costs both at production sites and 
in indirect operations through raising 
utilization rates. That left distribution 
as really the only untouched area, and 
it has become a key focal point in 
recent years.

Shibata: In Japan, there have been 
cases of a company building a distri-
bution system on its own. Overseas, 
things are different. Customer compa-
nies must cut costs while limiting risks, 
because even though they can 

Overseas projects have been 
opening up business opportuni-
ties in Japan as well.

experience rapid expansion of their 
business, there is also the possibility 
of having to pull out of a business. 
Building a joint-use system and offer-
ing it through software as a service 

(SaaS) is a way of responding quickly to 
such needs. The aim of this project is to 
create business for customer companies 
and ourselves by working hand-in-hand. 

Looking to innovate together with customers  
by identifying issues on the ground

—Resolving customers’ management 
problems has become a key theme 
for many IT service companies. What 
competitive edge does Fujitsu have 
in this area?

Kamioka: One is our Field Innovation 
activities. With distribution, for exam-
ple, the Fujitsu Group has a large pool 
of staff with wide-ranging experience 
in various related areas. They visit 
customer companies as “Field 

Innovators”—essentially facilitators. 
Through a series of discussions, they 
clarify customers’ business processes 
and management issues. They present 
these in schematic form and help 
customers themselves identify the 
measures they need to take to resolve 
the challenges they face. 

Imai: With the Vietnam project, Mr. 
Shibata’s participation as a specialist 
in the distribution field and offering 

consulting services has been a real boon 
in gaining the confidence of Acecook 
Vietnam. Mr. Shibata’s specialist exper-
tise is recognized as one of Fujitsu’s 
strengths, and that—along with close 
cooperation between the account sales, 
industry-specific sales, and systems 
engineer sides—has led to more business 
opportunities, starting in Vietnam and in 
Japan as well.

Industry-Specific Sales and SE Teams Operating across Regional Boundaries
(Examples are for illustrative purposes only)

One Asia

EMEIA

Oceania

The Americas

Manufacturing transformations

FinTech

Digital marketing

Self-driving vehicles

Healthcare and nursing care

E-government

Account Sales

Industry-specific sales 
and SE teams

Technology leaders

Cloud, big data/AI, mobile,  
and security

22

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONChange Seen from the Digital  

Innovation Front Lines

Shibata: Management problems 
come in different shapes. There are 
problems about which customers are 
already aware. And there are prob-
lems that customers have not yet 
pinpointed. It is essential to uncover 
real issues that customers them-
selves have yet to identify by looking 
closely at how things are on the 
ground and, together with customers, 
to co-create the innovation needed to 
tackle them. In this process, there are 
huge benefits to be tapped from 
taking multiple perspectives, includ-
ing those of Field Innovators, system 
engineers, account sales, and those 
involved in promoting solutions. 

It is essential to uncover real 
issues that customers themselves 
have yet to identify by looking 
closely at how things are on  
the ground.

business strategies, we have been 
putting forward proposals to help 
customers realize their visions of 
where they want to be in the future. 
Multifaceted approaches are essential 
to co-creating value in partnership 
with customers in this way. 

Imai: In the past, our counterparts 
were customer companies’ informa-
tion systems units. Now they tend 
to be divisions or promotion offices 
within broader business departments. 
Increasingly, in the process of considering 

Kamioka: While keeping close tabs 
on changes at customers, we also 
need to be at the leading edge of 
innovation if we are to demonstrate 
our competitive advantage. With user 
companies keen to embrace business 

It’s our job to offer added value 
that others cannot come up with 
through working together with 
customers.

Strengthening the IoT Infrastructure for “Connected Services”

Fujitsu is combining the in-depth expertise we have cultivated in various 
industries and businesses, including logistics, manufacturing, mobility, 
FinTech, and healthcare, with digital technology to provide “connected 
services.” With a view to expanding these operations, we are strengthening 
the IoT infrastructure that forms the core of our data accumulation setup. 
Based on knowledge about big data and its utilization gathered through 
more than 300 field trials and external alliances, we are enhancing services 
 operating on the “FUJITSU Digital Business Platform MetaArc” for different 
industries and businesses as we broaden the global reach of our customer-
driven  digital innovation.

model reform using ICT, it’s our job to 
offer added value that the systems 
divisions of customer companies 
cannot come up with on their own. 

Shibata: To further raise our profile 
as a valuable partner for our custom-
ers, we need more than specialist 
business knowledge. We also need 
to be able to project how things will 
evolve using advanced digital tech-
nology, including algorithms and AI.

Imai: And we need to go beyond 
 resolving customers’ management 
problems to create new business 
models together through that 
 problem-solving process.

Kamioka: While envisaging what 
the future holds, we need to 
constantly take up the challenge of 
creating new value in unique ways.

23

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESPART 2

EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

PART 2

EVOLUTION OF THE GLOBAL 
MATRIX ORGANIZATION

The Fujitsu Group has been realigning its customer sales and service delivery structure under its global matrix 

organization, seeking to expand global business and raise profitability. In this section, we set out the aims, 

current status, and future expectations for the global matrix organization.

Background to Adoption of the Global  
Matrix Organization
Before the introduction of the global matrix organization, 
the Fujitsu Group had a separate front-end sales structure for 
customers in and outside of Japan, as well as corporate, deliv-
ery, and marketing functions that were handled on a local 
subsidiary basis. With the launch of the global matrix organi-
zation in April 2014, we established a new structure consist-
ing of five regions—Japan, Asia, EMEIA, the Americas, and 
Oceania—and different business lines organized along prod-
ucts and services. At the same time, we integrated the mar-
keting and corporate functions of overseas Group companies 
within Global Marketing and Global Corporate functions at 
Corporate Headquarters.

The introduction of the new structure was prompted 
by management’s assessment that the engine of Fujitsu’s 
growth had shifted from a growth-driven stage of different 
regional bases delivering their own services that evolved with 
their own distinct histories and cultures to a stage where we 
pursued growth through global development as “One Fujitsu.” 
The aim was also to foster an organization and culture suited 
to a truly global company and to pool our strengths in each 
region by shifting from a Japan-centric structure to one in 
which Japan is treated as one of the world’s regions.

Current Status of the Global Matrix Organization
We have been stepping up our efforts to promote business 
model transformation to a structure that supports sustainable 
growth and global competitiveness as an ICT company. 
Measures here have included restructuring and reinforcing 
sales organizations and business units and clarifying the 
chain of command and division of roles between regions 
and business units in the global matrix organization.

In terms of regional structure, our 2015 Management 

Direction integrates sales and service delivery functions 
across Japan and Asia into “One Asia.” Duncan Tait has been 
appointed Head of the Americas region concurrently with his 
position as Head of EMEIA. With regard to business lines, we 
integrated the Global Delivery Group into the Global Services 
Integration Business. At the same time, we launched a Digital 
Services Business, bringing under its umbrella IoT, AI, and 
other digital services-related resources. We now operate 
under three business units: Global Services Integration, 
Digital Services, and Service Platform.

Global Matrix Organization
(As of September 30, 2016)

Global Services Integration

Global Delivery Group

e
n

i
L

s
s
e
n

i
s
u
B

Digital Services

Service Platform

Global Marketing

Global Corporate Functions

Region / Customer Line

A

I
E
M
E

s
a
c
i
r
e
m
A

e
h
T

a

i
s
A

e
n
O

a

i

n
a
e
c
O

24

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATION 
 
 
 
 
From left

Hidenori Furuta
Corporate Executive Officer

Shingo Kagawa
Corporate Executive Officer

Akira Kabemoto
Corporate Executive Officer

Norihiko Taniguchi
Director and Corporate 

Hidehiro Tsukano
Director and Corporate 

Hiroyuki Sakai
Corporate Executive Officer

EVP, Head of Global  

SEVP, Head of Digital 

SEVP, Head of Service 

Executive Officer

Executive Officer

EVP, Head of Global Marketing

Delivery Group

Services Business

Platform Business

SEVP, Head of Global Services 

SEVP, Head of Global  

Integration Business

Corporate Functions

Efforts to Promote Sharing and Full Utilization  
of Management Resources
The commitment to “competing globally as an ICT company” 
involves consistently providing top-quality and high-value-
added services to customers in any region of the world. That 
demands a structure that goes beyond a regional framework 
to draw together and utilize the management resources of 
the Fujitsu Group, including the latest technologies and best 
practices extracted from past experience. 
  Within the global matrix organization, the Global Delivery 
Group plays a pivotal role in service delivery, providing human 
resources, tools, and standardized services to our customers 
across regions. In negotiating business deals with customers 
expanding their presence globally, our cross-regional strategic 
sales support teams provide backup to regional sales repre-
sentatives in finalizing contracts involving services across 
regions and countries. Comprehensive support to delivery 
centers around the world is also provided by technical support 
teams and quality assurance teams.

Enhancing Efficiency through Common  
Management Infrastructure
Integrating the management functions of overseas Group 
companies within Global Corporate functions at Corporate 
Headquarters has enhanced the efficiency of Group manage-
ment. The establishment of the common “Global Corporate” 
management infrastructure is not only bringing clear benefits 
in reducing administrative costs but also helping us identify 
best practices and resources and, by extension,  “globalize” 
management. With human resources, for example, the sys-
tem provides for the selection of leaders and the assignment 
of the right people to the right places globally and flexibly, 
For more information, 
supporting business expansion. (
please refer to “Human Capital” on pages 44–45.)

In addition, after having launched the cloud-based 
“FUJITSU Digital Business Platform MetaArc” in Japan in 
September 2015, we began to provide the platform in EMEIA 
in May 2016. This has led to a number of promising business 
deals, and we are already moving forward on expanding our 
efforts to provide standardized high-quality services around 
the world.

25

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
PART 2 EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

The Role of Global Delivery Centers
To compete successfully against overseas IT vendors—particu-
larly in the face of the increasing challenges posed by Indian 
businesses in recent years—and global IT service companies, 
we must not only offer high-value-added, high-quality ser-
vices but also optimize service delivery costs.

Here our offshore and near-shore Global Delivery Centers 
(GDCs) play a vital role in providing standardized high-quality 
services to customers around the world. Specifically, GDCs, 
located in eight countries around the world, develop and 
operate business applications for customers, maintain sup-
port desks that provide multilingual support in more than 30 
languages, and remotely manage customers’ IT infrastructure 
with remote infrastructure management. They also undertake 

business process outsourcing for the Fujitsu Group, covering 
such areas as accounting, human resources, order processing, 
and translation.
  We are also expanding the functions of the Center of 
Excellence in aggregating Fujitsu’s technologies and business 
expertise and developing services globally.

Under the management of the Global Delivery Group, we 

plan to increase the number of GDC staff to 18,000 during 
fiscal 2017 and have been making good progress toward that 
goal. We are also focusing on staff education, especially in 
such areas as languages, open source software technology 
training, and the standardization of development methods, 
in order to bring our growing team quickly up to speed and 
further enhance the reach and effectiveness of GDCs. 

GDC Resources
(As of September 30, 2016)

Costa Rica GDC

= 500 people

(People)

20,000

15,000

10,000

5,000

Poland GDC

Portugal GDC

Russia GDC

China GDC

Philippines GDC

Malaysia GDC

India GDC

18,000

Our GDC in Pune, India, which has more 
personnel than any other GDC

0

Sept. 2015 Mar. 2016

Sept. 2016

2017 (plan)

Staff of the Philippines GDC welcome 
Chairman Masami Yamamoto and 
President Tatsuya Tanaka

26

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATION 
 
Initiatives to Expand and Make  

Optimal Use of the GDC Network

Norihiko Taniguchi
Director and Corporate Executive Officer 

SEVP, Head of Global Services Integration Business

Making full use of GDCs is the key to raising service cost 
efficiency. With the Japan business, currently the Group’s 
earnings bedrock, we plan to generate aggregate cost 
savings of ¥30 billion in the three years from fiscal 2015 
through the use of GDCs. We expect to save about ¥10 
billion by the end of fiscal 2016. The Fujitsu Group is 
increasing the number of GDC personnel. In Japan, how-
ever, language often presents a hurdle to making full use 
of GDCs. With that in mind, we are currently focusing on 
raising the number of GDC staff in India with Japanese- 
language proficiency in fiscal 2016.

In EMEIA and the Americas, our emphasis thus far 
has been on developing managed infrastructure service 
(MIS) business. We are now looking to expand business 
application services (BAS), including IT consulting. While 
making full use of our wide-ranging established 

strengths in meeting customer needs in the MIS field, we 
are expanding high-value-added BAS services driven by 
MetaArc. In this area, where we are uniquely placed to 
differentiate ourselves, we expect to see GDCs make a 
growing contribution.

India GDC managing Japanese companies’  
infrastructure remotely

A Flexible Global Delivery Organization

One Asia

EMEIA

Oceania

The Americas

Sales

Sales

Sales

Sales

Services

Services

Services

Services

Expand personnel (6,700 people as of September 30, 2015 → expand to around 18,000 by 2017)

Global Delivery Centers (GDCs)

Optimization of service delivery costs through offshoring

27

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
BUSINESS OVERVIEW BY REGION

PART 2 EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

Business Overview by Region

Market environment

One Asia

Japan
Japan’s IT services market grew a solid 3.0% 

Asia
The IT market in Asia witnessed a sharp 9.3% 

year on year in 2015, underpinned by growth 

year-on-year expansion in 2015, driven by 

in system integration projects and consulting 

strong growth in smartphone and other device 

services. These included system upgrading 

markets. From 2015 to 2018, growth is expected 

and integration deals at financial institutions, 

to slow but the market is still forecast to expand 

projects related to the My Number system for 

steadily at a CAGR of 3.1%. The pace of growth 

national and local governments, and increased 

is projected to exceed that of other regions 

investment in systems upgrading and new 

supported by the increasing use of mobile, 

projects in the corporate sector, against a 

cloud, and big data services. Countries across 

backdrop of earnings recovery. Although market 

Asia are likely to promote efforts to reinforce 

growth is expected to slow beyond 2016 as such 

their industries through the introduction of 

major projects reach a conclusion, gradual 

information and communication technology  

expansion is still projected through to 2020. In 

(ICT), such as the “Made in China” initiative in 

particular, steady growth in systems investment 

China, Asia’s largest market. The launch of the 

is expected in areas involving such concepts as 

ASEAN Economic Community (AEC) at the end 

the cloud, mobility, big data and analytics, 

of 2015 is also expected to spur ICT investment 

Internet of Things (IoT), and digital transforma-

in the ASEAN region.

tion. For the period from 2015 to 2018, we 

estimate a CAGR of 1.9%.

Market forecast

IT MARKET FORECAST FOR JAPAN
(Billions of US dollars)

IT MARKET FORECAST FOR ASIA
(Billions of US dollars)

349.3

357.7

368.3

336.1

44.5

45.4

46.3

47.0

60

40

20

400

300

200

100

0

2015

2016

2017

2018

0

2015

2016

2017

2018

Source:  IDC Worldwide Black Book 2016, Version 3,  

Source:  IDC Worldwide Black Book 2016, Version 3,  

Nov. 2016

Nov. 2016

Market position

IT SERVICES MARKET SHARE IN JAPAN 
IN 2015
(REVENUE BASIS)

IMPLEMENTATION SERVICES MARKET 
SHARE IN JAPAN IN 2015
(REVENUE BASIS)

Others
54.6%

Fujitsu
13.0%

Company A
9.0%

Company B
8.4%

Company C
8.4%

Company D
6.6%

Fujitsu
14.5%

Company A
13.1%

Company B
12.6%

Company C
9.8%

Others
44.5%

Company D
5.5%

Source:  Gartner, “Market Share: IT Services, 2015,” 

Source:  Gartner, “Market Share: IT Services, 2015,” 

April 6, 2016

April 6, 2016

* Chart created by Fujitsu based on Gartner data.

* Chart created by Fujitsu based on Gartner data.

28

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONEMEIA

The Americas

Oceania

The IT market in EMEIA recorded strong growth 

The IT market in the Americas witnessed robust 

The IT market in Oceania expanded a sharp 

of 5.9% year on year in 2015. From 2015 to 

growth of 4.7% year on year in 2015. Solid 

12.1% year on year in 2015. Growth is forecast 

2018, the market is projected to see modest 

expansion is projected to continue at a CAGR of 

to continue from 2015 to 2018, at a modest 

growth at a CAGR of 2.0%. While tough condi-

3.8% for the period from 2015 to 2018. The IT 

pace, with a CAGR of 0.9%. The IT services 

tions are expected for PC, server, and other 

market in North America is the world’s largest 

market is expected to see sustained strong 

gradually contracting hardware markets, 

and most mature—and one of its most fiercely 

growth amid expanding demand for big data 

steady expansion is projected for the IT services 

competitive. In addition to major ICT vendors 

analysis and cyber security and the advance of 

market. With the increasingly prevalent view 

and enterprises specializing in niche fields 

digital business models across all industries, 

that the advance of ICT, particularly in devel-

and specific regions, the market has in recent 

supported by increasing uptake of cloud, AI, 

oped economies, will spur renewed growth, 

years seen the entry of India-based vendors. 

mobile, and other technologies. The hardware 

expectations are for such fields as IoT, security, 

Hardware markets as a whole, including those 

market, particularly for PCs and servers, is 

cloud services, and big data to be utilized even 

for PCs and servers, are becoming increasingly 

projected to continue to contract.

more proactively.

challenging and are expected to continue to 

contract over the coming several years. The IT 

services market, however, is projected to expand 

steadily amid growing demand for security 

services against the backdrop of advancing 

digitization and the shift to software as a 

service (SaaS) and other cloud services.

IT MARKET FORECAST FOR EMEIA
(Billions of US dollars)

IT MARKET FORECAST FOR THE AMERICAS
(Billions of US dollars)

IT MARKET FORECAST FOR OCEANIA
(Billions of US dollars)

649.9

666.1

676.0

688.7

800

600

400

200

897.8

931.3

863.1

965.3

1,200

900

600

300

44.5

44.8

45.2

45.8

60

40

20

0

2015

2016

2017

2018

0

2015

2016

2017

2018

0

2015

2016

2017

2018

Source:  IDC Worldwide Black Book 2016, Version 3,  

Source:  IDC Worldwide Black Book 2016, Version 3,  

Source:  IDC Worldwide Black Book 2016, Version 3,  

Nov. 2016

Nov. 2016

Nov. 2016

WESTERN EUROPE IT OUTSOURCING 
MARKET SHARE IN 2015
(REVENUE BASIS)

NEXT-GENERATION METRO WDM MARKET 
SHARE IN NORTH AMERICA IN 2015
(REVENUE BASIS)

IT SERVICES MARKET SHARE  
IN OCEANIA IN 2015
(REVENUE BASIS)

Company C
3.7%

Company B
5.9%

Company A
9.0%

 Others
65.4%

Company D
3.6%

Company E
3.5%

Company F
3.4%

Company G
3.0%

Fujitsu
2.5%

Others
18.9%

Company C
11.0%

Company A
29.0%

Company C
4.2%

Company B
4.8%

Company A
7.0%

Others
67.8%

Company B
19.7%

Fujitsu
21.4%

Company D
3.0%

Company E
2.8%

Company F
2.7%

Company G
2.7%

Company H
2.6%

Fujitsu
2.5%

Source:  Gartner, “Market Share: IT Services, 2015,” 

Source:  Ovum, “Market Share Spreadsheet & Analysis: 

Source:  Gartner, ”WW IT Services market data by regions 

April 6, 2016

* Chart created by Fujitsu based on Gartner data.

2Q16 Global ON,” August 2016

& countries CY2015,” April 2016
* Chart created by Fujitsu based on Gartner data.

29

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESJAPAN

PART 2 EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

Review of Operations by Region

Since fiscal 2015, as part of business model transformation efforts, we 

commenced restructuring of the hardware business, reorganized the man-

ufacturing structure of the network business, and established PC and mobile 

phone businesses as wholly owned subsidiaries. Further, with cloud services 

showing signs of further expansion, the Fujitsu Group has begun marketing 

the FUJITSU Digital Business Platform MetaArc. Based on this cloud plat-

form, we will offer the latest technologies and services. At the same time, 

we will promote FUJITSU Knowledge Integration, which creates new value by 

connecting diverse knowledge developed through business with customers.

Hiroyuki Ono
Head of Japan Sales
In charge of Asia Region

Overview of Operations in Fiscal 2015

Priority Tasks in Fiscal 2016

  Revenue was essentially unchanged year on year, edging 
down 0.1%, to ¥3,366.5 billion. In Japan, the systems inte-
gration (SI) business performed well in the financial and 
public sectors centered on large-scale projects, and the out-
sourcing business grew. Meanwhile, the network business 
recorded a year-on-year decline in revenues due to curbed 
capital investment among customers. Furthermore, PC and 
mobile phone shipments were stagnant, and sales declined.

  Operating profit deteriorated ¥32.1 billion year on year, to 
¥202.8 billion. This significant year-on-year decrease was 
attributable to a worsening of profit accompanying lower 
revenues in the network business and costs arising from busi-
ness reorganization in Japan, which offset the favorable perfor-
mance of the SI business. Other negative factors included 
expenses incurred as a result of countermeasures for defective 
mobile phones and expenses that stemmed from establishing 
wholly owned PC and mobile phone businesses.

The network business built a more efficient manufacturing 
system by consolidating domestic manufacturing from five 
bases into four. Also, establishing wholly owned PC and mobile 
phone businesses has in effect shifted them to a structure in 
which they are able to expedite decision making and quickly 
adapt to market changes, which enables them to respond to a 
challenging competitive environment.

3,396.2

3,306.4

3,465.1

3,370.4

3,366.5

REVENUE   
(Billions of yen)

4,000

3,000

2,000

1,000

0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

  We are entrenching the domestic ICT business, which is performing 

favorably at present, with a view to further heightening the efficiency 
and profitability of the conventional system construction business.

  We are offering solutions that utilize big data and taking 
 concrete measures aimed at realizing FUJITSU Knowledge 
Integration. For example, we are advancing links among ser-
vices in specific industries, with a focus on such areas as FinTech 
(financial technology) in finance and omni-channel initiatives 
in the distribution field.

  We are offering MetaArc as a platform to support big data utiliza-

tion and streamlining in the system construction business. We are 
providing a variety of applications and high-performance comput-
ing power as cloud services.

  We are accelerating business development in fields and industries 
where the use of ICT has yet to advance through such initiatives 
as the “Akisai” cloud for the food and agricultural industries. Also, 
we are expanding into markets with a view to linking different 
industries through the Internet of Things (IoT).

To advance the above-mentioned measures, the Global Services 
Integration Business has reinforced its capabilities. On November 1, 
2016, we conducted absorption-type mergers of three major systems 
engineering subsidiaries in Japan: Fujitsu Systems East Limited, 
Fujitsu Systems West Limited, and Fujitsu Mission Critical Systems 
Limited. The Global Services Integration Business will continue 
bolstering its capabilities in stages through to March 31, 2018.

OPERATING PROFIT/OPERATING PROFIT MARGIN 
(Billions of yen) 

250

200

150

100

50

0

235.0

177.8

178.4

183.1

7.0

5.2

5.4

5.3

202.8

6.0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(%)

10.0

8.0

6.0

4.0

2.0

0.0

(Years ended March 31)

Note: Including intersegment sales

(Years ended March 31)

 Operating profit (left) 

 Operating profit margin (right)

30

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATION 
 
 
Initiatives and Outlook for the “My Number” System

In January 2016, Japan launched the Social Security and Tax 
Number System, commonly known as the “My Number” sys-
tem, as a new type of social infrastructure. Under this system 
each resident of Japan and legal entity, such as companies 
and government offices, receives a number. This enables 
confirmation that information on an individual or legal entity 
held by multiple agencies refers to the same individual or 
legal entity. Primarily, the system will be used in the areas of 
social security, tax, and disaster countermeasures to improve 
the convenience of administrative procedures for the public 
and increase the efficiency of administrative management.
  Government offices and municipal authorities are expected 
to conduct most of their investment related to the My Number 
system between fiscal 2014 and fiscal 2016. A portal allowing 
residents in Japan to view information associated with their 
numbers, “My Portal,” is scheduled to come online in July 2017. 
Currently, the establishment of networks among government 
agencies, municipal authorities, and medical insurers is pro-
ceeding at fever pitch. Furthermore, investment in ICT to pro-
tect personal  information is rising. For example, public bodies, 
primarily municipal authorities, are preparing supplementary 
budgets to strengthen security. In addition, efforts are intensi-
fying to realize the “One-Stop Child-Rearing Service,” which will 
allow users to make applications to municipal authorities 
related to child rearing online through My Portal, as well as the 
“My Key Platform,” which will enable the use of My Number cards 
as cards for using public facilities or as point cards for stores.

  Meanwhile, the private sector is continuing to see initial 
system investment to collect, register, and manage employ-
ees’ numbers and integrate them with data in existing 
human resource and payroll systems. In particular, use of the 
numbers is likely to increase in the medical and financial 
fields. For example, plans call for the use of a “Medical ID” 
from fiscal 2018. By applying My Number-linked personal 
numbers to medical, health, and nursing care information, 
this system promises to greatly improve the efficiency of 
medical administrative work. As for the financial field, linking 
personal assets to individuals’ My Number promises to advance 
accurate assessment and taxation of personal income. 
Moreover, My Number usage is expected to encompass all 
financial transactions, including not only banks but also 
insurance companies and securities companies. Also, the use 
of My Number cards and smartphones for personal authenti-
cation in Internet banking is being reviewed. Services incor-
porating the My Number system are expected to expand in 
an array of industries. With the planned introduction of a 
unified format and online applications for tax legal records 
that incorporate My Number in January 2017, demand for the 
renewal of payroll-accounting systems is expected to increase 
among general companies.
  Given that the My Number system is to become an impor-
tant part of Japan’s social infrastructure, the Fujitsu Group will 
leverage its abundant expertise in system construction and 
advanced security technology to provide ICT that supports 
the expanded use of My Number.

Fujitsu’s Studies of Private Use of My Number

Employee number management

Payment and accounting systems

Support for reducing 

tax rates (invoices) 

SI business

Outsourcing  
BPO

Safety management measures

Continual monitoring

Business 
consulting

Consumer 
devices

Private use of 
My Number

Usage of the individual 

number card

IC Card solutions

Biometric authentication PCs

Iris smartphones

Security

Individual authentication technology

Anonymization and encryption

Network services

Secure network

FENICS

Terminals and 
devices

Information kiosks

Business PCs

31

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESPART 2 EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

Review of Operations by Region

ASIA

In Asia, we have defined the businesses of each base to reflect the differ-

ing market conditions in respective countries and regions, such as their 

cultures and degrees of economic development, and painstakingly 

adjusted businesses to match the needs of each customer. Further, we  

aim to leverage growth in Asia to expand our global business.

At present, we are advancing the coordination of businesses in Japan 

and Asia based on the One Asia framework established in October 2015. 

In addition to a specialized sales structure based on the expertise in 

industries and operations that it has developed in Japan over many years, 

the Group is strengthening systems engineering capabilities and introduc-

ing its solutions and delivery expertise to Asia, where local businesses are 

utilizing these advantages. Through these efforts, we aim to remain a 

partner that is able to provide optimal, high-quality solutions to the 

diverse issues and needs of governments and companies across Asia.

Toshio Hirose
Head of Asia Region

Overview of Operations in Fiscal 2015

Priority Tasks in Fiscal 2016

  With greater attention to the local conditions of each country, 
we are precisely selecting and focusing with a view to further 
business expansion and to securing a position for the Fujitsu 
brand. Also, in the strategic fields identified for each country, 
we aim for high growth by taking maximum advantage of the 
One Asia framework.

  We are reinforcing the existing mainstay platform business 

further. At the same time, we will change businesses qualita-
tively by forming specialized teams and investing to establish 
support centers that cater to fields promising rapid growth in 
Asia, such as the IoT, big data, security, and digital innovation.

  Revenue rose 8.6% year on year, to ¥466.3 billion, mainly 
resulting from infrastructure services. Due to higher rev-
enue, operating profit increased ¥2.0 billion year on year, 
to ¥9.5 billion.

In South Korea, the solutions business grew in the distribu-
tion, financial, and healthcare fields, which are areas of 
strength for the Group. For example, we introduced a vein-
based authentication solution to Shinhan Bank, a major 
local bank.

In Singapore, we are strengthening our alliance with 
Singapore’s Agency for Science, Technology and Research 
(A*STAR) in the high performance computing field. In March 
2016, we provided a supercomputer for Singapore’s National 
Supercomputing Centre, the country’s first such facility.

  As for Vietnam, in addition to existing business with 

Japanese companies, we received major orders for platforms 
from local entities thanks to active marketing focused on 
government agencies and major local companies, including 
Sacombank and other large financial institutions.

REVENUE   
(Billions of yen)

500

400

300

200

100

0

420.9

429.4

466.3

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

OPERATING PROFIT/OPERATING PROFIT MARGIN 
(Billions of yen) 

10.0

7.5

5.0

2.5

0

9.5

2.0

7.4

1.7

5.0

1.2

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(%)

4.0

3.0

2.0

1.0

0.0

(Years ended March 31)

(Years ended March 31)

Note: Due to regional realignment in fiscal 2013, data is for three fiscal years.

 Operating profit (left) 

 Operating profit margin (right)

Note: Due to regional realignment in fiscal 2013, data is for three fiscal years.

32

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATION 
 
 
 
Expansion of Businesses in Asia through the One Asia Framework

The purpose of the One Asia framework is to expand business in Asia’s growing markets by strengthening coordina-

tion among the Fujitsu Group’s businesses in Japan and Asia. In October 2015, we unified the sales structure of Japan 

and Asia and established a dedicated systems engineering organization for Asian businesses. By taking maximum 

advantage of rich expertise in specific industries and robust delivery capabilities developed in Japan, we aim to 

ensure the realization of business opportunities, expand businesses, and reinforce the Fujitsu brand in Asia. We will 

leverage the innovative projects launched via the One Asia framework in rolling out new products and services in 

countries throughout Asia. At the same time, we will leverage our leading-edge technology to expand new innova-

tion businesses. The following are examples of such initiatives under the One Asia framework.

Example 1

Example 2

Fujitsu Installs Singapore’s   
National Supercomputer—Testimony   
to Our Comprehensive Strengths 
The Government of Singapore aims to become the world’s 
first “Smart Nation” by making maximum use of ICT to create 
an efficient and technologically advanced lifestyle infrastruc-
ture within which people can live in ease and comfort. Fujitsu 
is collaborating with Singapore’s Agency for Science, Technology 
and Research (A*STAR) and Singapore Management University 
on a research project using big data to address challenges 
that highly urbanized cities frequently face, with a view to 
realizing the “Smart Nation” concept. In June 2015, we won 
the contract to supply the city-state’s first national petascale 
supercomputer system, marking the culmination of a long-
standing relationship with the Singapore government while 
realizing the fruits of our Group-wide activities. Delivery was 
completed successfully in fiscal 2015, as our teams across Asia 
and Japan worked together applying extensive experience 
and technological know-how in supercomputers nurtured 
over many years. Winning this contract for Southeast Asia’s 
largest supercomputer both raised our profile and expanded 
our business in Asia.

Establishment of a Smart Factory   
in China through Use of Japan’s 
Leading-Edge IoT Technology
In accordance with the Chinese government’s “Made in China 
2025” strategic framework, which aims to heighten the 
technological sophistication of China’s manufacturing, the 
Fujitsu Group is advancing a Smart Manufacturing Project 
with a major state-owned company in China, INESA (Group) 
Co., Ltd. As part of this project, we are converting a plant of 
INESA Display Materials Co., Ltd., into a smart factory. This 
company belongs to the INESA Group and manufactures 
color filters for liquid crystal displays. Specifically, we have 
used our sensors, network technologies, a dashboard solu-
tion, and a big data analysis platform to build a system that 
visualizes the plant’s operational status. The project is in the 
vanguard of global smart factory initiatives, and we secured 
the business deal thanks to the concerted efforts of a team 
comprising Japanese and Chinese personnel.
  Aiming to help realize the “Made in China 2025” strategic 
framework, we will provide other Chinese companies with a 
standardized approach that we have established based on 
this system, thereby contributing to the advancement of 
China’s manufacturing industry and society.

Singapore’s National Supercomputing Centre 

The “Intelligent Dashboard” visualizing the operational status of the production lines 
of the entire factory

33

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESEUROPE, THE MIDDLE EAST, INDIA, AND AFRICA (EMEIA)

PART 2 EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

Review of Operations by Region

Since fiscal 2015, as part of our business model transformation, we have 

been streamlining the product business’s sites in Europe and increasing 

the pace of transition toward services. In tandem with these efforts, in 

fiscal 2016 we switched from management based on sub-regions to man-

agement organized around business types and began operations under a 

new sales and delivery system. The aims of these changes are to heighten 

customer satisfaction and increase our presence in the European market.

Duncan Tait
Head of EMEIA Region

Overview of Operations in Fiscal 2015

Priority Tasks in Fiscal 2016

  Revenue decreased 2.6% year on year, to ¥963.5 billion. In 

  Under the new sales and delivery system organized around 

the UK, there was a lull in major business deals, while PC unit 
sales were down at European bases.

  Operating loss was ¥1.5 billion, compared with the previous 
fiscal year’s operating profit of ¥24.4 billion. Factors affecting 
earnings were expenses arising from changes to the overall 
sales and delivery system in EMEIA; business model transfor-
mation expenses of ¥21.7 billion incurred as a result of 
strengthening the cost-competitiveness of the product busi-
ness; and an increase in US dollar-denominated component 
procurement costs centered on PCs, which accompanied the 
euro’s depreciation.

  We switched from management based on sub-regions to 

management organized around business types. This entailed 
integrating the operations of four sub-regions and realigning 
them based on sales, services, and platforms. Through such 
changes, we aim to raise the efficiency of departments with 
common areas, improve our ability to cater to customers, and 
heighten customer satisfaction. Moreover, we aim to increase 
our presence in the European market.

business types rather than regions, we are pursuing business 
deals with companies strategically selected from among 
Europe’s top 100 companies and stepping up sales activities 
dedicated to handling large business deals. In this way, we 
aim to secure multiregional business deals in which we can 
bring to bear our global delivery capabilities.

  As part of the global rollout of the MetaArc platform, launched 
in Japan in September 2015, we began providing the platform 
in the UK, Finland, Germany, and Spain. By providing high-
value-added solutions that leverage the MetaArc platform, we 
will establish an unshakable standing as a partner that sup-
ports the digital innovation of customers in Europe.

In Europe, there is concern about the effect of the UK’s with-
drawal from the European Union. Such negative effects as a 
loss of investor confidence are possible. On the other hand, 
potentially positive impacts include contract renewals aimed  
at ensuring the stability of existing projects as well as oppor-
tunities for new projects focused on efficiency enhancement. 
Therefore, we will continue to monitor developments carefully.

REVENUE   
(Billions of yen)

1,000

817.5

785.2

944.7

989.2

963.5

800

600

400

200

0

OPERATING PROFIT (LOSS)/OPERATING PROFIT (LOSS) MARGIN 
(Billions of yen) 

40

20

0

27.0

2.9

24.4

2.5

–0.0

–0.0

–2.5

–19.2

–0.2

–1.5

(%)

10.0

5.0

0.0

–5.0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

–20

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(Years ended March 31)

Note: Including intersegment sales

(Years ended March 31)

 Operating profit (loss) (left) 

 Operating profit (loss) margin (right)

34

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATION 
 
Initiatives Aimed at Transitioning toward Services in EMEIA

EMEIA comprise the core region of the Fujitsu Group’s over-
seas business and account for 29,000 employees* and 
revenue of approximately ¥1 trillion. In recent years, Fujitsu 
Technology Solutions GmbH, previously Fujitsu Siemens 
Computers (Holding) B.V., has led efforts centered on conti-
nental Europe to raise the proportion of service businesses 
in the Group’s business portfolio and enhance profitability. 
In particular, a sudden weakening of the euro versus the US 
dollar in the second half of fiscal 2014 dealt a blow to our 
PC and x86 server businesses in Europe. Consequently, 
establishing a business structure that mitigates exchange 
rate volatility has become a pressing task. With this in mind, 
we have been strengthening our capabilities and extending 
our customer base through mergers and acquisitions. Also, 
in the context of current Group-wide business model trans-
formation efforts, we are taking steps to improve the profit-
ability of the EMEIA business as a priority task.

Fiscal 2015 saw the implementation of the first phase of 
these efforts. In Germany, we decided to close an x86 server 
development base in Paderborn and increased the efficiency 
of a manufacturing and distribution base in Augsburg. From 
fiscal 2016, to advance digital transformation in service 
businesses, we will take measures to strengthen human 
resources. More specifically, we will change over to the skill-
sets needed to realize such transformation by increasing the 
number of personnel assigned to new roles while scaling 
back the number in conventional roles. These new roles will 

be assigned primarily to personnel who have skillsets suited 
to service businesses based on digital technology, which is 
becoming mainstream, and to offshore personnel in a 
Group-wide drive to expand and improve the capabilities of 
Global Delivery Centers. In this way, we will steadily transi-
tion toward services and enhance profitability not only by 
strengthening sales activities but also through measures 
focused on personnel and their capabilities.

* As of March 31, 2016

Fujitsu Forum 2016, held in Munich in November 2016

History of Structural Reforms and M&As in Europe

1990

Fujitsu takes 80% stake in UK-based International Computers Limited (ICL).

1998

ICL becomes wholly owned subsidiary.

1999

Fujitsu and Germany’s Siemens establish joint venture, Fujitsu Siemens Computers (Holding) B.V.

2002

ICL is renamed Fujitsu Services Holdings PLC.

2006

Fujitsu and Germany’s SAP AG announce expansion of global partnership in services area.

2007

Fujitsu Services acquires Swedish IT services company Mandator AB.

2009

Fujitsu obtains shares of Fujitsu Siemens Computers from Siemens, converts the former into 

wholly owned subsidiary, and establishes Fujitsu Technology Solutions GmbH.

2013

Fujitsu acquires France-based cloud service provider RunMyProcess SAS.

2014

Fujitsu Services acquires American IT services company GlobeRanger Corp.

2015

Fujitsu Services acquires British IT services company Applied Card Technologies Ltd.

Fujitsu acquires France-based UShareSoft, SAS, to strengthen the cloud business.

35

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
PART 2 EVOLUTION OF THE GLOBAL MATRIX ORGANIZATION

Review of Operations by Region

THE AMERICAS

In fiscal 2015, we revised our business strategy in the Americas. 

Specifically, we are working to increase the proportion of business appli-

cation services relative to managed infrastructure services, which manage 

customers’ ICT assets at datacenters. To make our businesses more profit-

able, we will strengthen and expand such high-value-added business 

application services as consulting services, Hybrid IT, and Software as 

a Service.

Duncan Tait
Head of the Americas Region

Overview of Operations in Fiscal 2015

Priority Tasks in Fiscal 2016

  Revenue increased 4.2% year on year, to ¥421.9 billion. 

Growth in sales of audio and navigation systems and the 
effect of exchange rates, among other factors, more than 
compensated for customers’ restrained investment in 
optical transmission systems.

  Operating loss was ¥1.3 billion, compared with the previous 
fiscal year’s operating profit of ¥4.8 billion. This decline 
reflected the recognition of business model transformation 
expenses of ¥9.6 billion due to impairment losses for facili-
ties related to managed infrastructure services businesses, 
such as datacenters in the United States, and expenses 
arising from the closure of network equipment develop-
ment bases.

In January 2016, Duncan Tait, a director who is also the 
head of EMEIA, became the head of the Americas Region 
and revised medium- to long-term business strategies. 
In North America, we will standardize and heighten the 
efficiency of conventional managed infrastructure services, 
which manage customers’ ICT assets at datacenters. In 
conjunction with these efforts, we will shift the emphasis 
toward business application services, focusing on more 
profitable areas such as consulting and cloud services.

REVENUE   
(Billions of yen)

500

400

300

200

100

0

386.0

404.7

421.9

277.5

273.7

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(Years ended March 31)

Note: Including intersegment sales

36

In North America’s digital services field, we are strengthen-
ing measures for quickly identifying the needs of corporate 
customers and rapidly providing leading-edge digital ICT in 
the manner most compatible with each customer’s busi-
ness. As in Japan, we have established a Digital Services 
Business division, which prepares strategies, develops per-
sonnel, enables personnel exchanges, and plans solutions 
to strengthen and expand the digital services business.

  As for Latin America, we are strengthening our ability to 

cater to customers from Japan and other countries that are 
developing businesses in the region as part of their global-
ization efforts. We are accelerating business development 
in Latin America centered on Brazil, and in recent years, we 
have opened branches in Argentina, Chile, and Colombia. 
We are constructing a Fujitsu Cloud environment in Brazil 
and increasing provision of the cloud-based services that 
we have been promoting.

  Although the existing market for the communications busi-
ness in North America has leveled off, datacenter-related 
traffic and communications demand are up. We are expand-
ing the business with a focus on 1FINITY, a new disaggre-
gated platform that enables flexible responses to increased 
traffic between datacenters, and Virtuora, a virtualization 
solution for wide area networks.

OPERATING PROFIT (LOSS)/OPERATING PROFIT (LOSS) MARGIN 
(Billions of yen) 

9

6

3

0

0.4

0.2

–3

2012

(Years ended March 31)

7.5

2.0

4.8

1.2

–0.9

–2.3
2013

2014
(IFRS)

2015
(IFRS)

–0.3

–1.3

2016
(IFRS)

 Operating profit (loss) (left) 

 Operating profit (loss) margin (right)

(%)

6.0

4.0

2.0

0.0

–2.0

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATION 
 
 
OCEANIA

In this region, our business development efforts focus on Australia and 

New Zealand. In managed infrastructure services, which are the core of 

our businesses, we provide high-quality services with outstanding reliabil-

ity and safety through multiple datacenters. These include two data-

centers that we are currently upgrading to Tier 4 with a view to enhancing 

quality even further. In recent years, advances in digital technology have 

supported the emergence of new business models across a range of indus-

tries. Aiming to offer “connected services,” the Fujitsu Group will support 

customers’ businesses by increasing business development efforts in rela-

Mike Foster
Head of Oceania Region

tion to big data, analytics, and other areas of the digital services field.

Overview of Operations in Fiscal 2015

Priority Tasks in Fiscal 2016

  Revenue decreased 8.3% year on year, to ¥103.9 billion. 
Due to factors including lower revenues from managed 
infrastructure services, operating profit declined ¥0.4 bil-
lion year on year, to ¥2.6 billion. However, excluding the 
effect of exchange rates, our major base in Oceania, Fujitsu 
Australia Limited, achieved a year-on-year rise in revenues 
and posted operating profit that was approximately 
unchanged from the previous fiscal year.

  Business conditions in Oceania have become challenging in 
recent years, mainly due to fiercer competition stemming 
from the emergence of vendors from India. In response, we 
have strengthened competitiveness and increased the 
speed of our responses to markets. For example, we have 
stepped up customer-focused efforts, visualized costs and 
efficiency, and consolidated capabilities.

  Business deals for governments progressed favorably cen-
tered on the introduction of enterprise resource planning 
and application maintenance. Further, we actively offered 
customers engaged in strengthening their security the 
asset management solutions of US-based GlobeRanger 
Corp., which has competence in radio frequency identifica-
tion technology and joined the Fujitsu Group in 2014.

  One of our main strategies is to strengthen current capabili-
ties. For example, we are upgrading datacenters to Tier 4 
and raising the basic level of service management. At the 
same time, we are actively switching over resources from 
local personnel to offshore personnel. The above-mentioned 
efforts will enhance service quality and strengthen 
cost-competitiveness.

  With our sights set on expansion of businesses in the digi-
tal solutions field, we are strengthening efforts—including 
personnel hiring and development—aimed at establishing 
our position as a leading ICT vendor in such fields as mobil-
ity, security, cloud, and data analysis. Specifically, we are 
expanding our customer base by offering solutions to gov-
ernment agencies and companies in a wide array of indus-
tries. For example, we are offering the asset management 
solutions of GlobeRanger as well as Platform-as-a-Service 
solutions that use the RunMyProcess platform, which 
enables the construction of systems combining various cloud 
and on-premise services. Also, we are proceeding with field 
trials of “SPATIOWL,” a cloud service that provides new value 
by using large volumes of location data collected from 
diverse sources. Other efforts to extend our service menu will 
include actively exploring mergers with and acquisitions of 
companies that have unique technology or solutions.

REVENUE   
(Billions of yen)

120

80

40

0

113.7

113.3

103.9

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

OPERATING PROFIT/OPERATING PROFIT MARGIN 
(Billions of yen) 

3.0

3

2

1

0

2.7

2.6

2.5

0.3

0.3

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(Years ended March 31)

(Years ended March 31)

Note: Due to regional realignment in fiscal 2013, data is for three fiscal years.

 Operating profit (left) 

 Operating profit margin (right)

Note: Due to regional realignment in fiscal 2013, data is for three fiscal years.

(%)

3.0

2.0

1.0

0.0

37

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
Managing Capital to Accelerate 
Growth Strategies

To continuously create corporate value, it is vital for companies to manage not only financial capital but also 

non-financial capital, such as personnel, R&D, IT, and manufacturing facilities. In other words, companies 

today face a strategic challenge of generating innovation by efficiently combining their various types of capital.

As global society and digital society evolve, business conditions that surround Fujitsu in the information and 

communication technology (ICT) field are forever changing. Therefore, it is critical to receive feedback from 

a wide range of stakeholders and tackle numerous emerging issues in a timely manner.

We at Fujitsu are working toward business transformation, constantly listening to and accepting external 

views so as to achieve both continuous corporate growth and a sustainable society. This section introduces 

an overview of the Company’s initiatives.

38

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIES39

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESCSR AT THE FUJITSU GROUP

CSR AT THE FUJITSU GROUP

CSR at Fujitsu is practiced by implementing the Fujitsu Way. In all its business activities, in applying the Fujitsu Way 

in light of the expectations and needs of multiple stakeholders, the Fujitsu Group contributes to the sustainable 

development of society and the planet. Our CSR initiatives focus on the five challenges below. In addressing these 

challenges, we demonstrate a commitment to responsible business operations as a global ICT company.

Fujitsu Group CSR Policy

Contributing to the sustainable  
development of society and the planet

Addressing Society’s Challenges through Corporate Activities

Priority 1

Providing Opportunities and Security through ICT

Protecting the Global Environment

Fujitsu will contribute to the creation of a society where IT 
connects and supports the world’s seven billion people, 
providing them with security and opportunities to pursue 
their dreams.

Fujitsu will contribute to the resolution of global environ-
mental challenges through ICT, while at the same time 
reducing the Fujitsu Group’s own environmental footprint.

Communicating and Collaborating with Stakeholders

As a good corporate citizen, Fujitsu will pursue a thorough understanding of the multiple 
needs and expectations of its stakeholders and pursue business activities to meet them.

Priority 2

Priority 5

Strengthening the Foundation of CSR Activities

Embracing Diversity and Inclusion 

Developing Human Resources for Their Contribution 
to Society and the Planet

Priority 3

Fujitsu will promote diversity in its human resources, 
irrespective of nationality, gender, age, or disability, to 
enable individuals to grow with the Company.

Fujitsu will lead the way in cultivating employees who, from 
a global perspective, are pioneers in contributing to the 
advancement of society.

Priority 4

Systems for Promoting CSR Initiatives

Strengthening Our Global CSR Governance Structure
The Fujitsu Group is advancing CSR activities that transcend 
regional boundaries through top-down and bottom-up approaches. 
To advance global CSR activities and promote them in-house, the 
heads of four global regions exchange opinions and discuss 
regional issues at CSR Board Meetings. Representatives from 
each region and leaders at each office implement the CSR Board 
Meeting’s policies and measures. Meanwhile, the CSR Global 
Community encourages related departments to collaborate in 
the advancement of CSR measures focused on specific issues 
and enables the sharing of best practices.

Advancing CSR Activities Based on ISO 26000
Since fiscal 2012, we have conducted an annual CSR survey at 
Group companies worldwide based on the ISO 26000 interna-
tional standard for social responsibility. Focusing on the issues 
identified through these surveys, from fiscal 2016 we are setting 
improvement targets and action plans and, at the same time, 
have scheduled the introduction of a CSR management system 
to support the implementation of such measures. By providing 

on-site support for the activities of Group companies and encour-
aging lively discussions between the Company and Group compa-
nies, the Group will strengthen overall governance and enhance 
the quality of business management.

Revising CSR Policy Priorities
In light of changes in international society and business condi-
tions, we have undertaken a revision of the “Five Priority Issues” 
of the CSR Policy that we established in 2012, in accordance with 
the below steps. Currently at Step 3, we plan to decide on new 
priorities in fiscal 2017.

Step 1

Analyze international norms and external conditions
•  Prepare a list of candidate items of material importance
  Establish 34 items in light of Sustainable Development Goals (SDGs), the 

ISO 26000 standard, and various guidelines

•  Undertake mapping based on degrees of social and in-house importance
  Conduct questionnaire targeting business unit heads and above to select 

priorities from among the 34 items

Step 2

Hold dialogues with stakeholders
•  Exchange opinions with multiple stakeholders, including CSR experts, 

customers, and employees

Step 3

Select priorities

Step 4

Select key performance indicators (KPIs)

40

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIESGlobal Measures for Human Rights

Measures for Sustainable Development Goals

Our Approach to Human Rights
We believe respect for human rights is indispensable to a global 
company’s fulfillment of CSR. To advance human rights measures, 
the Group has established the below statement and principles. 
Working in partnership with many different stakeholders, we will 
meet responsibilities in relation to human rights.
  •  Fujitsu Group Human Rights Statement
  •   Fujitsu Guiding Principles of Respect for Human Rights  

in Employment

For the complete text, please visit the following website:
http://www.fujitsu.com/global/about/csr/vision/hrapproach/

Building a Human Rights Due Diligence Scheme
We are establishing a Human Rights Due Diligence Scheme, 
which identifies the effect on human rights of business activities 
throughout the value chain and prevents or mitigates any nega-
tive effects. This is particularly evident in procurement as we have 
updated procurement-related documents and made them appli-
cable to the entire Group, conducted a written survey of suppliers’ 
measures for human rights and other aspects of CSR, and per-
formed on-site audits of overseas suppliers’ implementation of 
CSR measures. We will continue consulting with external experts 
in and outside of Japan to identify potential human rights issues 
in our business activities. At the same time, we will take concrete 
measures based on global collaboration.

EPN06019 デザイン A(英語・米州):w594×h420

Inculcating the Fujitsu Group Human Rights Statement
To coincide with Human Rights Day on December 10, we created 
“business and human rights” posters and displayed them at 
approximately 230 locations in 
Japan and overseas. Further, we 
heightened each employee’s 
awareness of human rights issues 
by developing and conducting a 
“business and human rights” 
e-learning program for Group 
employees worldwide.

Towards
respect for
all people

There is no border in social responsibility.
Fujitsu Group is aiming to develop a future where
everyone is respected throughout our value chain.

1.  Respect internationally recognized human rights such as Universal Declaration of Human Rights.
2.  Evaluate business impact on human rights and take actions to prevent and remediate problems.
3.  Address ICT related issues such as data security and privacy.
4.  Continuous awareness-raising efforts to embed attitude of respecting human rights.

Human Rights Contact
・Cheryl Miller, Vice President, Head of Human Resources, Fujitsu Americas, Inc. (Email:Cheryl.miller@us.fujitsu.com, Tel: +1(214)429-3152)

Fujitsu Group Human Rights Statement

人権ポスター.indd   1

2015/11/13   16:05:44

In addition, we hold workshops mainly for senior managers at 

the major bases of overseas Group companies. Drawing on the 
expertise of Shift, a US nonprofit organization focused on 
human rights in business, the 
workshops further understanding 
of companies’ responsibilities in 
relation to human rights and 
allow participants to discuss 
human rights issues that the 
Fujitsu Group faces.

Incorporating Sustainable Development Goals
Companies are expected to play a role in realizing the Sustainable 
Development Goals (SDGs) that the UN Sustainable Development 
Summit adopted in 2015. The Fujitsu Group is proactively aligning 
its SDGs with sustainable growth, integrating the SDG philosophy 
into management and moving forward on measures across the 
employee hierarchy to ensure that its business contributes to the 
achievement of SDGs. Also, from an outside-in perspective that 
takes into account international society’s expectations, the Fujitsu 
Group will continue seeking ways to benefit society.

Measures across the Employee Hierarchy

  SDG workshops (fiscal 2015)

  Held mainly for business division heads to increase under-

standing of SDGs and encourage discussions about issues in 
the advancement of business activities

  Roundtable discussions with CSR experts (fiscal 2016)
Invited CSR experts to participate in three separate roundtable 
discussions with business division heads, executives, and the 
president and directors, which were themed on contributions 
to sustainable development and continuing corporate growth
(For summaries of the roundtable discussions, please visit the 
following website: 
http://www.fujitsu.com/global/about/csr/activities/society/dialog/ 
For a summary of the roundtable discussion in which the 
president participated, please see pages 42–43.)

  Business seminars themed on social issues and SDGs  
(fiscal 2016)
Conducted business seminars themed on social issues and 
business development for general employees

  Held webinars for employees conducted by external experts 
and held joint workshops with the World Business Council for 
Sustainable Development

For details on workshops, please visit the following website: 

http://www.fujitsu.com/jp/group/fri/en/resources/
events/2016/160714.html

41

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
 
 
 
STAKEHOLDER DIALOGUE

STAKEHOLDER DIALOGUE

Enhancing Business Management through Dialogue with Outside Experts

Contributing to Sustainable Development and Continuing Corporate Growth

Aiming to reflect the opinions of diverse stakeholders in business management, the Fujitsu Group regularly invites outside 

experts to participate in dialogues with its senior management team. Recently, we hosted a lively discussion about how best to 

use technology to contribute to sustainable development and ensure the Company’s continued growth.

Dr. Yuichi Ono

Ms. Makiko Eda

Ms. Kaoru Nemoto

Mr. Tatsuya Tanaka

Mr. Norihiko Taniguchi

Mr. Mitsuya Yasui

Mr. Shigeaki Honjo

Experts

Fujitsu

After the dialogue

Experts

Innovate to Reach Sustainable Development Goals
Sustainable Development Goals (SDGs)*1 represent a “master plan” for driving the world forward through to 
2030. In other words, they will become a “common language” for the world. There is a strong affinity between 
the “leaving no one behind” ideal that underpins the SDGs and the Fujitsu Group’s vision of realizing a Human 
Centric Intelligent Society.

As part of efforts to realize its “do no harm” principle when providing aid on the ground, the United Nations 

is taking measures to solve issues through innovation that takes advantage of the latest technology, such as 
drones, biometric-authentication, and FinTech,*2 and enables efforts on a larger scale. I hope to see the Fujitsu 
Group’s technologies playing useful roles worldwide.

Ms. Kaoru Nemoto
Director
United Nations Information Centre

Continue Taking on Reform Aimed at Sustaining Business Growth
Disruptive innovation in digital society is creating new business models and having a worldwide effect. Business 
managers must respond rapidly to such worldwide change to sustain business growth.

The integration of social values and technology will be a major theme. We will work with the Fujitsu Group in 

the information and communication technology (ICT) field to examine ways in which we can contribute to the 
happiness of more people through further development and beneficial exploitation of technology.

Ms. Makiko Eda
President, Intel K.K. (Japan)
Vice President, Sales and Marketing 
Group, Intel Corporation

Dr. Yuichi Ono
Assistant Director and Professor, 
International Research Institute 
of Disaster Science (IRIDeS), 
Tohoku University

42

Use ICT to Help People Make Optimal Decisions
To create new ways of thinking that are unfettered by conventional wisdom, it is necessary to establish a diverse 
base and undertake globally creative disruption. Also, focusing on large-scale partnerships with the United 
Nations and other international organizations will enable the creation of business models that affect society.

In the disaster field, in which I specialize, and other fields, situations often become irremediable due to an 
inability to use information effectively. I look forward to the emergence of ICT that helps people make optimal 
decisions in a variety of situations.

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIES 
 
 
Fujitsu

Adopt External Viewpoints to Spur Reform
The essence of corporate social responsibility lies in transforming management and businesses in light of the 
Earth’s finite resources and the need for sustainability. As a corporate group operating technology-based busi-
nesses, the Fujitsu Group has made focusing on people and contributing to their happiness and wellbeing a 
major premise of its businesses. Today’s discussion reaffirmed that for continuous growth it is vitally important 
to examine basic premises in light of outside viewpoints and reform business management flexibly without 
being bound to existing methods.

In today’s world, ICT is indispensable in daily life. A single ICT application can advance or hinder humanity’s 
development significantly. Regarding the role we should play in achieving such common global targets as the 
SDGs, we will adopt an outside-in approach to transforming our activities. Through an unending cycle of reform, 
whereby we inform stakeholders about our priorities and seek feedback, we aim to keep growing as a corporate 
group that meets society’s expectations. We intend to actively collaborate for and support global innovation.

Aim to Build Systems from a Global Perspective
Fujitsu Group engineers who build or ensure the stable operation of system infrastructure that underpins cus-
tomers’ businesses have a strong commitment and sense of mission in relation to supporting Japan and the 
world. We actively secure and foster such personnel. However, in the performance of their duties, our personnel 
have few opportunities to incorporate measures that address global problems.
  We will adopt a more global viewpoint by raising the percentage of non-Japanese personnel in divisions. At the 
same time, we will focus efforts on creating businesses that address social issues through knowledge integration.

Ensure the Group’s Sustainability through Governance
I think that governance is an important component of the Group’s sustainability. Currently, we are strengthening 
governance by increasing the diversity of our directors and setting basic governance policies. In addition, we 
focus constantly on the missions and ethics of managers and the contribution to society of our businesses.

In particular, our external directors have a well-developed awareness of such global issues as SDGs. In con-

sultation with external directors, I want to examine the measures we can take to meet the expectations of 
external stakeholders, including the participants in today’s discussion.

Adopt a Global Viewpoint
As the Fujitsu Group’s think tank, the institute considers how to reflect external opinions in the Group’s busi-
nesses. To receive feedback, we need to proactively release more information. Therefore, we are inviting exter-
nal stakeholders, including those from overseas, to events aimed at disseminating such information.

By approaching issues from a global viewpoint, we can identify where the technology of Japan and the 
Fujitsu Group can be useful. To avoid only having in-house discussions that tend to lack variety, I want to com-
municate with external stakeholders to incorporate new viewpoints.

Tatsuya Tanaka
Representative Director and 
President

Norihiko Taniguchi
Director and Corporate Executive 
Officer, SEVP, Head of Global  
Services  Integration Business

Mitsuya Yasui
Corporate Executive Officer, EVP, 
Head of Legal, Compliance &  
IP Unit

Shigeaki Honjo
President and Representative 
Director
Fujitsu Research Institute

Through the dialogue, we reaffirmed the major role that Human 
Centric ICT should fulfill and the importance of approaching 
issues from a global viewpoint. In light of the opinions 
expressed, we will increase the scale of value creation centered 
on technological innovation so that we can contribute to sustain-
able development globally.

For details on the dialogue, please visit the Fujitsu Group’s website (“About Fujitsu,” 

“Corporate Responsibility,” “With Our Stakeholders,” ”Stakeholder Dialogue”).

http://www.fujitsu.com/global/about/csr/activities/society/dialog/

*1   The United Nations General Assembly unanimously adopted the SDGs in September 2015. There are 17 SDGs, which comprise 169 targets relating to people, the Earth, and nutrition. 

International society is tasked with reaching these goals by 2030.

*2   This term was coined through a combination of the words “financial” and “technology.” FinTech refers to the use of smart devices and big data technology to eliminate inefficiencies in existing 

financial services and provide innovative financial services. For details on the Fujitsu Group’s initiatives in this area, please see “Social and Relationship Capital” on page 47.

43

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
 
SIX TYPES OF CAPITAL

SIX TYPES OF CAPITAL

1.  Human Capital—Building Diverse, Global Foundations  

to Drive Digital Transformation—

Employees are the Fujitsu Group’s most important type of capital. As digital transformation progresses, the creativity and 
collaboration of employees are essential to create innovative services that leverage artificial intelligence (AI), robotics, and 
other leading-edge information and communication technology (ICT) and develop new business models. We are employee-
centric in designing organizations, HR strategies, and policies because employees are the source of Fujitsu’s growth.

Organizational Strategies for Developing  
Digital Businesses Globally
Workforce Composition
As of March 31, 2016, the Fujitsu Group had 156,515 employees 
worldwide. On a non-consolidated basis, we had 24,112 employees, 
with an average age of 43.3 years. 16% of employees were female. 
In fiscal 2016, we have hired approximately 500 new graduates.

For details about the global matrix organiza-

Global HR Infrastructure to Organize  
the Best Group Structure
With a view to further evolving the global matrix organization 
and expanding global business, we have established global HR 
infrastructure that enables formation of the structure best suited 
to global business changes and deployment of the right people 
to organizations. (
tion, please see “Evolution of the Global Matrix Organization” 
from pages 24–27.) Specifically, we are introducing FUJITSU 
Leveling to evaluate jobs based on a common methodology; 
Fujitsu Leadership Competencies to define common competencies 
expected of all of our managers; Fujitsu Role Framework to provide 
standardized job descriptions; and a skill framework to provide 
standardized definitions of the skill requirements. All of these data 
are stored and managed in a single global HR Information System.

Global HR Infrastructure

g
n

i
l
e
v
e
L
U
S
T
I
J

U
F

Fujitsu Leadership Competencies

Fujitsu Role Framework

Skills Framework

Global HR Information System

HR Strategies Aimed at Driving Digital Transformation
In the Group-Wide Talent Strategy Committee, the Fujitsu Group’s 
senior executives discuss talent management and development 
strategies which underpin business achievement. Meanwhile, 
Business-Group Talent Management Committees discuss specific 
talent development priorities based on their business needs. 
Based on these strategies, we identify high performing and high 
potential individuals and provide developmental opportunities such 
as challenging assignments, assessment, coaching, mentoring, 
and training aimed at fostering leaders who are able to lead the 
Fujitsu Group’s transformation across the globe in the digital era.

“Technology Evangelists” Who Promote 
the Latest Technologies
In an increasingly advanced information society, influential 
“evangelists” who can promulgate content on the latest technolo-
gies play a critical role in raising the profile of the Fujitsu Group’s 
vision and services. With this in mind, we are fostering technology 
evangelists, well-versed in technological trends and customer 
needs, who are able to build strong relationships with govern-
ment agencies and industry bodies and heighten the Fujitsu 
Group’s market standing.

Technical Specialists Underpinning the Development of 
Digital Businesses
Systems engineers are a crucial part of the Group’s human capital 
as they are essential for the growth of digital services and integra-
tion services. To support them in developing skills and a career 
path, we have introduced and operate a Career Framework which 
conforms with IT industry skill standards, such as Information 
Technology Skill Standards and Skills Framework for the 
Information Age. As our business models evolve, we continue to 
renew the Career Framework to design the best career path for 
specialists. In recent years, we have been focusing on fostering 
next-generation system engineers who are capable of offering 
customers not only our existing mission-critical systems but also 
new, advanced systems—known as systems of engagement (SoE)—
which integrate with social media and Internet of Things (IoT) 
devices and utilize big data analytics.

44

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIES 
Diversity Essential for Digital Innovation
In keeping with its Diversity-Driven Innovation goal, the 
Fujitsu Group is promoting diversity and inclusion as a 
global management strategy. Since establishing the Diversity 
Promotion Office within Fujitsu Limited in 2008, the Company 
has been advancing initiatives aimed at improving employee 
growth, job satisfaction, and engagement, and improving 
corporate competitiveness and growth.

In 2015, we received special certification—known as Platinum 
Kurumin certification—as a company that supports child rearing, 
from the Ministry of Health, Labour and Welfare. In the same 
year, our initiatives to empower women resulted in designation 
as a Nadeshiko Brand by the Ministry of Economy, Trade and 
Industry and the Tokyo Stock Exchange. In 2016, we were recog-
nized as an Eruboshi (level three) company, pursuant to the Act 
to Advance Women’s Success in Their Working Life, from the 
Minister of Health, Labour and Welfare. Also, Fujitsu Limited 
received a gold award as a company satisfying all of the bench-
marks of Japan’s first evaluation index for the initiatives of com-
panies and other organizations regarding lesbian, gay, bisexual, 
and transgender individuals—the Pride Index—which was estab-
lished by a private organization, called work with Pride.

The Nadeshiko Brand logo

Going Forward
Our primary management stance on human capital is to set out 
the Fujitsu Group’s vision, code of conduct, business goals, and 
key performance indicators; increase transparency and engage-
ment through dialogue between managers and employees; and 
build commitments and iterate improvements.
  We will continue to advance our corporate culture to promote 
innovation, while looking ahead to how humans and technology 
can generate the highest value and also to the future of relation-
ships between employees and companies, as people’s work 
values and priorities change.

Further, in response to intensifying security threats from cyber 
attacks that undermine companies’ businesses, we are committed 
to increasing our security specialists through our Security Meister 
Certification System. We recognize and certify highly skilled security 
engineers who can protect customers’ system development and 
operations as Security Meisters, and by the end of fiscal 2017, 
we plan to foster more than 2,000. Our Group already possesses 
many outstanding Security Meisters, who are influential in the 
global community of security technology experts and who have 
earned commendations from industry bodies. In this way, we are 
continuing to hone our security technology and provide even 
higher-quality services.

Security Meister Certification System

High Master
• Counters sophisticated 

threats

• Analyzes global 
developments

Expert
• Uses specialized skills 
to provide security 
services

Field
• Ensures on-site quality
• Responds to issues 

appropriately

Senior 
Security 
Coordinator

Computer 
Wizard

Penetration 
Tester

Secure NW 
Coordinator

Security 
Product 
Expert

Security 
Incident 
Handler

System 
Security 
Engineer

Creation of the Best Working Environment  
for Our Employees
Workstyle Innovation
As lifestyles and values diversify, we have taken advantage of 
technology to develop a Telework System, which allows employees 
to work anywhere and at any time, so that all employees can find 
work rewarding and fully demonstrate their creativity. We believe 
it is our important corporate responsibility to provide a secure 
working environment for employees with child-rearing or nursing-
care commitments.

45

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
SIX TYPES OF CAPITAL

2. Intellectual Capital
With the rapid progress of digital innovation, intellectual capital is becoming more important than ever as a factor in 
establishing competitive superiority among a host of different companies and realizing Human Centric Innovation. The 
Fujitsu Group is moving forward with the development of leading-edge technology and the creation of new businesses 
and services while increasing and improving intellectual capital that underpins business activities, such as knowledge 
and expertise.

Intellectual Property Creation and Accumulation
Intellectual properties created through R&D are a source of long-
term corporate competitiveness and an important management 
resource. The Fujitsu Group has established an R&D system cen-
tered on Fujitsu Laboratories Ltd., which has nine R&D bases in 
Japan, the United States, China, and Europe. Through the inte-
grated management of the intellectual properties these bases 
produce, we are able to exploit intellectual properties in the 
regions that need them.
  Our R&D strategy entails conducting leading-edge research 
based on medium- to long-term perspectives and insights into 
future market and industry trends and developing technology in 
step with business strategies. Currently, we are concentrating on 
the creation of intellectual properties for the business portfolio that 
business model transformation will produce. Specifically, we have 
set out the “hyper-connected cloud” as an overarching technologi-
cal concept for future digital business platforms. Based on this 
concept, we are researching technology and developing practical 
applications that will form the hub of digital businesses in a world 
where many different things are interconnected, including cloud 
systems, IoT, next-generation ICT infrastructure, high-speed 
 large-capacity networks, AI, and security.
  Among intellectual properties, R&D-generated patents are 
important for establishing technological superiority and strength-
ening competitiveness. We not only file new ideas as patents 
but also use patents to develop new businesses. For example, 
we encourage co-creation to establish new markets and partici-
pate in standardization initiatives.

Ensuring competitiveness 

Promoting co-creation

in core areas

Cross licensing

Standardization

Relinquishing 
patents

Technological 
alliances

Patent 
enforcement

Open source

Accumulation of Intellectual Capital for Co-Creation
Digital innovation means enabling customers to grow by digitiz-
ing their competitive advantages. Moreover, it entails the realiza-
tion of co-creation that links these advantages with those of 
other stakeholders. Based on the “hyper-connected cloud,” Fujitsu 
Laboratories is pursuing R&D focused on technology that accumu-
lates new knowledge resulting from the use of big data analysis 
or machine learning as the intellectual capital of customers. 
Another focus of our R&D efforts is technology for co-creation that 
incorporates the intellectual capital of other stakeholders. The 
Fujitsu Group will provide business platforms that enable the 
Group to use its own intellectual capital as well as to accumulate 
and use customers’ competitive advantages as intellectual capital.

Granted Patents in Japan  
in 2015

Granted Patents in the US  
in 2015

1

TOYOTA MOTOR 
CORPORATION

2 Canon Inc.

3

Mitsubishi Electric 
Corporation

4 TOSHIBA CORPORATION

5 Panasonic Corporation

6 FUJITSU LIMITED

7 Seiko Epson Corporation

8 Ricoh Company, Ltd.

9 FUJIFILM Corporation

10 Honda Motor Co., Ltd.

11 DENSO CORPORATION

12 NEC Corporation

13

Dai Nippon Printing  
Co., Ltd.

14 Hitachi, Ltd.

15 Sharp Corporation

16 KYOCERA Corporation

17 Sony Corporation

18 JFE Steel Corporation

19 Fuji Xerox Co., Ltd.

20 NISSAN MOTOR CO., LTD.

4,122

3,728

3,344

2,626

2,570

2,348

2,211

2,064

1,881

1,790

1,735

1,579

1,310

1,309

1,193

1,191

1,122

1,111

906

842

Note:  Based on patent publication date, 
total count of all applicants 
(excluding group companies of 
each company)

Source:  Fujitsu survey based on Japan 
Patent Office data (number of 
issued patents)

1 IBM Corporation

2 Samsung Electronics Co., Ltd.

3 Canon Inc.

4 QUALCOMM Incorporated

5 Google Inc.

6 TOSHIBA CORPORATION

7 Sony Corporation

8 LG Electronics, Inc.

9 Intel Corporation

10 Microsoft Corporation

11 Apple Inc.

12 Samsung Display Co., Ltd.

13

Taiwan Semiconductor 
Manufacturing Company 
Limited

14 General Electric Company

15 Ricoh Company, Ltd.

16 Seiko Epson Corporation

17 TOYOTA MOTOR CORPORATION

18 Panasonic Corporation

19 FUJITSU LIMITED

20

Telefonaktiebolaget  
LM Ericsson

7,355

5,072

4,134

2,900

2,835

2,627

2,455

2,242

2,048

1,956

1,938

1,838

1,774

1,757

1,627

1,620

1,581

1,474

1,467

1,407

Note:  Based on patent publication date, 
total count of all applicants
Source: IFI CLAIMS Patent Services data

46

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIES3. Social and Relationship Capital
The world’s fifth-largest and Japan’s largest IT services corporate group, the Fujitsu Group provides services to approxi-
mately 170,000 corporate customers. US magazine FORTUNE has chosen Fujitsu as one of the “world’s most admired  
companies” for four consecutive years. Our extensive customer base and solid reputation are attributable to the relation-
ships of trust with diverse stakeholders that outstanding technological capabilities have enabled us to build. We view this 
trust as social and relationship capital. Furthermore, we are strengthening this trust through the construction of digital 
ecosystems and open innovation that links us with stakeholders.

Open Innovation Advancement  
and Digital Ecosystem Formation
Increasingly, parties inside and outside the Group are pooling 
ideas and technology to exploit ICT or take on the development 
and provision of new services. Open innovation means combin-
ing our human and technological resources with those of other 
companies or research institutes to create innovative services and 
new value. The Fujitsu Group advances open innovation through 
collaborations with customers, government agencies, and aca-
demic research institutes; the formation of consortia with industry 
peers; and the hosting of ideathons and hackathons*1 that 
include companies from other industries.
  With a view to collaboration with venture companies in 
Japan and around the world, we established the MetaArc Venture 
Community in March 2016. This community provides four support 
programs for venture companies aiming to establish digital inno-
vation businesses. The Fujitsu Group will use the achievements 
of open innovation with community members to form digital 
ecosystems that create new value.

Tasked with spreading digital ecosystems for financial ser-

vices, the Financial Innovation For Japan consortium is an 
example of open innovation in the FinTech*2 field. Aiming to 
create innovative services in the FinTech field, the consortium 
comprises more than 250 companies, including Japanese finan-
cial institutions, major system integrators, other IT services 
companies, and FinTech companies. As the consortium host, the 
Fujitsu Group organizes general meetings to provide venues for 
its presentations and opportunities for exchanges among par-
ticipating companies.

The Fujitsu Group is also expanding the use of digital ecosys-
tems in research to proceed with R&D that would be challenging 
to tackle independently. For example, Fujitsu Laboratories is 
conducting more than 100 joint research projects with govern-
ment agencies and academic research institutes, and is building 
digital ecosystems for R&D in Singapore’s transport field and in 
Europe’s smart house and healthcare fields.

*1   These terms were coined through a combination of the words “idea” and “marathon” and 
“hack” and “marathon.” Ideathons and hackathons are events held based on certain rules 
and with the aim of creating new ideas or software.

*2   This term was coined through a combination of the words “financial” and “technology.” 

FinTech refers to the use of smart devices and big data technology to eliminate inefficiencies 
in existing financial services and provide innovative financial services.

Development 
environment

Matching

MetaArc Venture
Community

FUJITSU

Funding

Sales 
promotion

Financial institutions

FinTech companies

Insurance

Credit

Banking

Securities

Leasing

FIFJ
Venue for matching financial 
institutions and FinTech  
companies

Company 
A

Company 
D

Fujitsu

Company 
F

Company 
G

Company 
B

Company 
E

Company 
C

Support programs of the MetaArc Venture Community

Consortium comprising FinTech companies and approximately 100 financial institutions

Developing and providing a common service platform enabled 

by a digital business platform and other technology

47

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
SIX TYPES OF CAPITAL

4.  Manufacturing Capital
The use of cloud systems and the spread of the IoT are likely to cause a tremendous surge in the types and volume of data 
exchanged through networks. Processing this data calls for the establishment of physical facilities with capabilities 
 befitting a new era. Therefore, the Fujitsu Group is operating approximately 120 datacenters worldwide, expanding and 
improving Global Delivery Centers (GDCs), and continuing to invest in infrastructure that is its manufacturing capital as an 
ICT company.

Cloud Era Datacenters
In April 2016, we opened a new facility at our Tatebayashi 
Datacenter. Boasting a total floor area of 39,000 square meters 
and 4,000 racks, the new building will become the core facility of 
the “FUJITSU Digital Business Platform MetaArc.” The facility offers 
a network platform with the flexibility to meet user needs in the 
cloud era. Consequently, we expect the facility to help customers 
realize digital innovation in their businesses. We also expect it to 
be used by cloud service providers.

Furthermore, the new facility has state-of-the-art environmen-

tal performance and security, and meets Japan’s highest energy 
efficiency standards by incorporating the latest air-conditioning 
equipment and optimizing operating and ICT equipment environ-
ments. Also, robust defenses against external disasters and 
attacks make the facility a datacenter that “never stops.” In addi-
tion to having a seismically isolated structure and multiple power 
sources, the datacenter includes features that prevent hacking 
and incorrect operation. Moreover, we conduct vulnerability 
diagnoses and monitor access.

In conjunction with the establishment of leading-edge data-
centers, the Fujitsu Group is investing in the renewal of existing 
datacenters to enable cloud and IoT services and increase opera-
tional efficiency.

Global Delivery Centers
Offshore and nearshore GDCs are a key part of the Fujitsu Group’s 
growth strategy, which is focused on expanding its global 
business. GDCs at eight locations worldwide provide customers 
around the world with high-quality services 24 hours a day, 
365 days a year. The centers’ activities include developing, 
managing, and operating applications; operating helpdesks 
in more than 30 languages, and remotely managing customers’ 
IT infrastructure. In sales efforts for global projects spanning 
multiple regions, our GDCs are a major selling point of the 
advantages we offer.

Currently, we are expanding our GDC network and capacity. 
As of the end of September 2015, the number of GDC personnel 
stood at 6,700, and we plan to raise this number to 18,000 in 
fiscal 2017. Expanding the centers will heighten the cost effi-
ciency and speed of the service business and increase the scale 
and profitability of the global business. (
about GDCs, please see pages 26–27.)

For more information 

Datacenter Numbers and GDC Locations

Sweden 2

Finland 2

Denmark 2

UK 9

Netherlands 1

Germany 5

Spain 1

Portugal

Poland

India

Russia

China 3

Japan 70

Korea 1

Philippines

Hong Kong 1

Vietnam 1

Malaysia

Canada 4

USA 4

Costa Rica

Brazil 1

Thailand 1

South Africa 2

Singapore 3

Australia 6

  Countries with datacenters (Figures in boxes are the numbers of datacenters.)
  Countries with GDCs
  Countries with datacenters and GDCs

48

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIES 
 
 
5. Natural Capital
The Fujitsu Group contributes to curbing the effect of society’s use of fossil fuels and mineral resources on natural capital and 
to developing sustainably. Every three years we prepare and implement an environmental action plan aimed at reducing the 
environmental impacts resulting from our business activities. In April 2016, we launched the Fujitsu Group Environmental 
Action Plan (Stage VIII). Under this plan, we are contributing to the sustainability of customers and society by providing ICT 
services and energy-saving products. Also, we are reducing greenhouse gas emissions across our value chain with the realiza-
tion of zero emissions as a long-term goal.

Environmental Impact Reduction through Leveraging ICT
We leverage our ICT and expertise in environmental activities to 
help increase customers’ business management efficiency and 
contribute to the sustainability of the environment. One example 
of such efforts is our development of the FUJITSU Environment 
Dashboard as an environmental solution. At the head offices of 
corporate customers, we build a system that aggregates and 
visualizes in real time multiple bases’ power usage volumes and 
progress toward energy-saving targets. This system is helping 
customers reduce power consumption significantly and lower 
their environmental impact. Garnering an impressive reputation 
at home and abroad, our solution received a commendation in 
the Professional Concept category of Germany’s iF DESIGN AWARD 
2015, one of the world’s most respected design awards.

Material Balance
Fujitsu depicts the overall image of its environmental impacts 
using numbers in order to engage in business activities with the 
environment in mind.

Manageable scope of the Fujitsu Group

Within the scope of the Fujitsu Group’s impact

A
Raw 
materials

INPUT

B
Energy, 
raw materials, 
water, chemical 
substances

C

D

Energy

Energy

Reuse/
Recycling

I
Used 
products

Suppliers

Fujitsu

Customers

Transport

Transport

Collection

Design▶Procurement▶
Manufacturing/
Development

OUTPUT

E

CO₂

F
GHG, waste, 
water, 
chemical 
substances

G

CO₂

H

CO₂

Fiscal 2015 Key Performance

INPUT
A/B   Design/Procurement/ 

OUTPUT
E/F   Design/Procurement/ 

Manufacturing/Development

Manufacturing/Development

The FUJITSU Environment Dashboard screen

Sustainable Use of Natural Capital
The Fujitsu Group is reducing greenhouse gas emissions across its 
value chain while quantitatively analyzing emissions of waste, 
water, and chemicals from operating bases with a view to lower-
ing environmental impact. In particular, we view energy saving 
at datacenters—which underpin our businesses—as an important 
goal. Accordingly, we are focusing on achieving the ambitious 
target of improving datacenters’ power usage effectiveness*1 by 
at least 8% versus fiscal 2013’s level.

*1  This is a measure of datacenter power efficiency. It is the ratio of the total amount of 

energy used by the datacenter to the amount used by its ICT equipment. Lower values 
indicate low power usage by non-ICT equipment, indicating a power-efficient datacenter.

Raw Materials
Metal
Plastic
Others
Chemical Substances*2
VOCs
PRTR
Water
Water usage

Energy
Total
Purchased electricity
Heavy oil, kerosene, etc. 
LPG, LNG
Natural gas, city gas
District heating and cooling
C  Distribution/Sales
Energy
Fuel (light oil, gasoline, etc.)
D  Usage
Energy
Electricity

I  Collection/Reuse/Recycling
Resources recycling rate
Amount processed

1.3 ktons
9.7 ktons

18 ktons
9 ktons
15 ktons

Raw Materials
CO2 emissions
Chemical Substances*2
VOCs
PRTR
Atmospheric Release
Total GHG emissions
CO2
GHG other than CO2  
(PFC, HFC, SF6, others)
NOx
SOx
1,680 GWh Water Discharge

15.83 Mm3

18.37 PJ

8,590 kL Wastewater discharges

3,454 tons
29.92 Mm3

BOD
COD

42 TJ Waste

Amount of waste generated
Thermal recycling volume
1.50 PJ Material recycling volume
Disposal volume
G  Distribution/Sales
Atmospheric Release
CO2
H  Usage
Atmospheric Release
CO2

7,898 GWh
(77.64 PJ)

94.5%
5,203 tons

630 ktons-CO2

212 tons
10 tons

876 ktons
786 ktons-CO2

90 ktons

103 tons
108 tons

14.08 Mm3
397 tons
160 tons

20.7 ktons
4.6 ktons
14.9 ktons
1.1 ktons

100 ktons-CO2

4,410 ktons-CO2

*2  Substances that qualify as both a PRTR targeted chemical and a VOC are included under 

“VOCs” only.

49

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESSIX TYPES OF CAPITAL

6. Financial Capital: CFO Message

To realize our vision of the company that Fujitsu needs to be in 30 years’ time, we aim to 
fully transform ourselves between now and 2020, as well as to achieve sustainable growth 
and raise medium- to long-term corporate value.

Hidehiro Tsukano
Director and Corporate Executive Officer, 

CFO

Business Model Transformation Roadmap
Fujitsu is now tackling business model transformation on a level 
unprecedented in its 80-year history. We were spurred into action 
by an awareness that we must be a step ahead of structural 
change in the ICT industry if we are to achieve sustainable corpo-
rate value creation. The reforms we are implementing now are 
fundamentally different from short-term measures that work to 
improve profitability. We are determined to see them through in 
order to consistently achieve an operating profit margin of at 
least 10%.
  As of October 2016, we have entered the execution stage 
of our “business structure transformation” and “growth strategy 
transformation” based on our Management Direction. We expect 
to advance to the “assessment” stage by around the middle of 
fiscal 2017 and to the “optimization” stage—involving reinforce-
ment and adjustment measures—in fiscal 2019. By the end of 
fiscal 2020, we expect to have in place a business model that 
drives growth by providing connected services as One Fujitsu. 
This is our scenario for realizing maximum benefits from such 
unprecedented reforms to our business model.

Business Structure Transformation  
and Reallocation of Human Resources
We are promoting business model transformation from two 
 perspectives: business structure transformation and growth 
strategy transformation.
  With business structure transformation, we are concentrating 
our management resources on the Technology Solutions busi-
ness, while with other operations we are moving forward on 
establishing wholly owned subsidiaries and bringing in capital 
from outside the Group. Businesses we are targeting here are those 
in which we cannot invest alone, and which are characterized by 
low or highly volatile profits. As such, even if our revenue shrinks 
as we concentrate resources in Technology Solutions, we antici-
pate only a modest impact in terms of lower operating profit.
  Growth strategy transformation, meanwhile, aims to reshape 
the mechanisms that generate profits. The focus here is on rede-
ploying human resources according to structural change in ICT 
services. In fiscal 2016, we plan to reduce the number of conven-
tional roles in Europe while assigning more resources to meet 
expanding demand for digital services, which we expect to drive 
future growth in the ICT services market. In addition, we are 

Outline of Business Model Transformation

Planning

Fiscal 2015

Execution

Assessment

Fiscal 2016

Fiscal 2017

Fiscal 2018

Optimization

Fiscal 2019

Business Structure 

Transformation

Growth Strategy 

Transformation

F
i
s
c
a
l
2
0
1
5
M
a
n
a
g
e
m
e
n
t
D
i
r
e
c
t
i
o
n

Phased Structural 
Transformation

Acceleration of 
Connected Services

F
i
s
c
a
l
2
0
1
6
P
r
o
g
r
e
s
s
R
e
v
i
e
w

50

Focus management resources on Technology Solutions

Increase global competitiveness as an ICT services company

Fujitsu Group  Integrated Report 2016MANAGING CAPITAL TO ACCELERATE GROWTH STRATEGIES 
 
 
 
 
 
For more information 

working to upgrade and expand our network of GDCs, our off-
shore development and service bases. (
on GDCs, please refer to pages 26–27.)
  We anticipate business model transformation expenses in 
fiscal 2016 to total ¥45 billion, consisting chiefly of around 
¥30 billion in digital transformation expenses centering on the 
above-noted personnel realignments. However, the amounts 
given here are only rough estimates; it is important that we do 
not let financial constraints hinder our efforts to drive through 
business model transformation.

Business Model Transformation Expenses and Cost Cutting
In tandem with business model transformation, we are pushing 
ahead with cost reductions on three main fronts. First, we are 
seeking cost savings through making full use of GDCs. Besides 
expanding and reinforcing our GDC network, we are promoting 
its increased utilization through staff training, aiming to reduce 
costs by a combined total of ¥30 billion over the three years from 
fiscal 2015.

Second, we are targeting cost savings through migrating our 
internal systems to the K5* service platform. Under the strategic 
objective of gaining know-how in migrating various systems to 
the cloud by adopting them first in-house, we are moving about 
640 systems operating internally within the Fujitsu Group to the 
K5 platform. As well as acquiring know-how, we anticipate cost 
savings of a cumulative ¥35 billion over the five years from 
fiscal 2015.

Third, we are implementing Group-wide cost reduction proj-
ects. We expect our ongoing drive to optimize the procurement 
of parts and materials and enhance cost efficiency to reduce costs 
by a total of ¥40 billion in the three years from fiscal 2015. We 
aim to improve profit margins through these three cost reduction 
measures as we seek to optimize business through our business 
structure transformation initiatives.

Use of Free Cash Flow
Free cash flow in fiscal 2015 amounted to ¥88.7 billion, and we 
project it will remain positive from fiscal 2016 onwards. In addi-
tion, we expect to book gains on the sale of shares if business 
divestitures go through as we hope under our business structure 
transformation initiatives. We place top priority on reinvesting the 
cash generated to reinforce human resources and strengthen 
technologies and businesses, including through mergers and 
acquisitions (M&As).
  Another high priority is to use the cash to enhance share-
holder returns through dividends. The timing and size of pay-
ments is determined with careful attention paid to the progress 
and timing of business model transformation, including business 
divestitures and M&As, and the balance of the distribution and 
effect of funds, for example, strengthening our financial standing 
by eliminating pension obligations and raising the equity attrib-
utable to owners of the parent ratio.

Where We Envisage Ourselves in 30 Years
Our solid earnings and market share in Japan have prompted 
some stakeholders to question whether overseas expansion is the 
shortest path for improving profitability. Some have also sug-
gested that it might be better to maintain a certain level of profit-
ability at low risk with low growth. We have carefully considered 
whether taking a defensive stance limited to the Japanese market 
is really where Fujitsu should be. Our conclusion is, rather, that 
we should do everything head-on toward realizing a vision of 
being a globally competitive ICT services company.
  As I said at the outset, business model transformation is a 
major project lasting five years in which we are investing a great 
deal of money. Bearing in mind our vision of where we should be 
in 30 years’ time, we are aiming to become a more profitable 
corporate group better positioned to achieve sustainable growth. 
To that end, we are determined to raise corporate value over the 
medium to long term by doing our utmost to transform ourselves.

*  K5 is a new cloud service platform that integrates Fujitsu’s knowledge and know-how in the 
application and management of systems with open technologies. It aims to improve the 
development and operational efficiency of customers’ systems.

Progress in Cost Reductions

Strengthening cost competitiveness through Company-wide projects

Fiscal 2015 Management Direction

Fiscal 2016 to date

¥30.0 billion reduction

(cumulative 3 years)

¥35.0 billion reduction

(cumulative 5 years)

¥40.0 billion reduction

(cumulative 3 years)

¥10.0 billion

  ¥1.0 billion

¥25.0 billion

Offshore utilization

Migration of all internal  

systems on to K5

Company-wide cost  

reduction projects

51

Fujitsu Group  Integrated Report 2016PROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
 
 
 
PERFORMANCE HIGHLIGHTS

PERFORMANCE HIGHLIGHTS

Fujitsu Limited and Consolidated Subsidiaries

The Fujitsu Group adopted International Financial Reporting Standards (IFRS) in fiscal 2014. Figures for fiscal 2013 are presented based on both Japanese GAAP and IFRS.

Fiscal year ended March 31

FINANCIAL DATA

Net sales (revenue)

  Net sales (revenue) outside Japan

  Percentage of sales outside Japan (%)

Operating profit

Operating profit margin (%)

2007

2008

2009

2010

2011

2012

2013

2014

2014 (IFRS)

2015 (IFRS)

2016 (IFRS)

Yen (millions)

Year-on-year change (%)

2016 (IFRS)  

2015 (IFRS)

¥5,100,163 

¥5,330,865 

¥4,692,991 

¥4,679,519 

¥4,528,405 

¥4,467,574 

¥4,381,728 

¥4,762,445 

¥4,762,445 

¥4,753,210 

1,825,255 

1,923,621 

1,499,886 

1,748,304 

1,587,363 

1,506,096 

1,498,215 

1,801,491 

1,801,491 

1,879,981 

35.8 

36.1 

182,088 

204,989 

3.6

3.8 

32.0 

68,772 

1.5 

37.4 

94,373 

2.0 

35.1 

33.7 

34.2 

37.8 

37.8 

39.6 

132,594 

105,304 

88,272 

142,567 

147,275 

178,628 

2.9 

2.4 

2.0 

3.0 

3.1 

3.8 

Net profit (loss) (profit (loss) attributable to owners of the parent)

102,415 

48,107 

(112,388)

93,085 

55,092 

42,707 

(79,919)

48,610 

113,215 

140,024 

Cash flows from operating activities

Cash flows from investing activities

Free cash flow

Cash flows from financing activities

¥   408,765 

¥   322,072 

¥   248,098 

¥   295,389 

¥   255,534 

¥   240,010 

¥     71,010 

¥   175,532 

¥   176,502 

¥   280,149 

¥   253,092

(151,083)

(283,926)

(224,611)

1,020 

257,682 

(234,953)

38,146 

62,325 

23,487 

296,409 

(47,894)

(405,310)

(142,108)

(190,830)

(161,481)

(128,873)

(128,938)

(200,516)

113,426 

49,180 

(166,933)

(138,966)

(90,471)

100,384 

46,659 

(44,794)

47,564 

(46,217)

79,633 

(17,327)

Inventories

¥   412,387 

¥   383,106 

¥   306,456 

¥   322,301 

¥   341,438 

¥   334,116 

¥   323,092 

¥   330,202 

¥   330,202 

¥   313,882 

¥   298,849

Monthly inventory turnover rate (times)

0.93

1.03 

0.98 

1.04 

1.02 

1.01 

1.00 

1.07 

1.07 

1.11 

Total assets

3,943,724

3,821,963 

3,221,982 

3,228,051 

3,024,097 

2,945,507 

2,920,326 

3,079,534 

3,105,937 

3,271,121 

Owners’ equity (equity attributable to owners of the parent)

969,522 

948,204 

748,941 

798,662 

821,244 

841,039 

624,045 

573,211 

566,515 

790,089 

Return on equity (%)

Owners’ equity ratio (equity attributable to owners of the parent ratio) (%)

Return on assets (%)

Interest-bearing loans

D/E ratio (times)

Net D/E ratio (times)

R&D expenses

Capital expenditure

Depreciation

Amounts per share of common stock (yen)

10.9

24.6 

2.6 

5.0 

24.8 

1.2 

(13.2)

23.2 

(3.2)

12.0 

24.7 

2.9 

745,817 

887,336 

883,480 

577,443 

470,823 

381,148 

534,967 

519,640 

560,243 

578,492 

534,913

–7.5

0.77 

0.31 

254,095 

305,285 

202,825 

0.94 

0.36 

258,717 

249,063 

200,509 

1.18 

0.47 

249,902 

167,690 

223,975 

0.72 

0.20 

224,951 

126,481 

164,844 

6.8 

27.2 

1.8 

0.57 

0.14 

5.1 

28.6 

1.4 

0.45 

0.14 

(11.8)

21.4 

(2.7)

0.86 

0.40 

231,052 

121,766 

116,565 

8.1 

18.6 

1.6 

0.91 

0.38 

23.2 

18.2 

3.7 

0.99 

0.46 

20.6 

24.2 

4.4 

0.73 

0.27 

236,210 

130,218 

141,698 

238,360 

140,626 

131,577 

221,389 

122,282 

115,180 

222,516 

122,863 

115,929 

202,722 

140,697 

121,207 

  Net profit (loss) (profit (loss) attributable to owners of the parent)

¥       49.54 

¥       23.34 

¥      (54.35)

¥       45.21 

¥       26.62 

¥       20.64 

¥      (38.62)

¥       23.49 

¥       54.71 

¥       67.68 

¥       41.94 

  Dividends

6 

8 

8 

8 

10 

10 

5 

4 

4 

8 

  Owners’ equity (equity attributable to owners of the parent)

469.02 

458.31 

362.30 

386.79 

396.81 

406.42 

301.57 

277.03 

273.79 

381.88 

NON-FINANCIAL DATA (ESG INDICATORS)

Environmental

  Trends in total greenhouse gas emissions (whole Group globally) (10,000 tons)

153.0 

189.4 

166.8 

131.3 

118.5 

109.8 

101.4 

94.8 

94.8 

89.7 

87.6

–2.3

Social

  Number of employees

160,977 

167,374 

165,612 

172,438 

172,336 

173,155 

168,733 

162,393 

162,393 

158,846 

  Percentage of female managers (non-consolidated) (%)

2.2 

2.4 

2.9 

3.1 

3.5 

3.7 

4.0 

4.3 

4.3 

4.6 

Governance

  Percentage of external directors (non-consolidated) (%)

20.0 

20.0 

20.0 

30.0 

30.0 

36.4 

33.3 

27.3 

27.3 

36.4 

40.0

–0.3

0.8

–32.5

–38.0 

–9.7

11.5

—

—

–4.8

–1.4

–0.9

–11.3

10.9

–1.2

–38.0 

0.0

–0.9

¥4,739,294 

1,894,216

40.0 

120,612

2.5 

86,763

(164,317)

88,775 

(67,741)

1.12 

3,226,303

782,782

11.0

24.3 

2.7 

0.68 

0.20 

179,895

156,049

119,800

8 

378.37 

156,515

4.8

Point
1

Operating profit

Point
2

Profit attributable to owners of the parent

Operating profit declined ¥58.0 billion year on year, to ¥120.6 billion. This decrease was 

Income from investments accounted for using the equity method, net, rose due to the 

attributable to the recognition of business model transformation expenses of ¥41.5 billion—

transfer of the system LSI device design and development business to an affiliate, as well as 

comprising ¥32.4 billion for businesses outside Japan, ¥5.1 billion for realignment of 

the recognition of dilution gain from changes in equity interest accompanying an offering of 

network products, and ¥3.9 billion for realignment of the Ubiquitous Solutions segment—and 

shares of an affiliate in China. However, profit before income taxes decreased as a result of 

an increase in US dollar-denominated component procurement costs at European bases, 

an increase in net financial expenses due to a net loss on foreign exchange accompanying 

which accompanied the euro’s depreciation versus the US dollar.

rapid appreciation of the yen in fiscal 2014. Profit for the year attributable to owners of the 

parent declined ¥53.2 billion year on year, to ¥86.7 billion.

Point
1

Point
2

Point
3

Point
4

52

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSPERFORMANCE HIGHLIGHTS

Fujitsu Limited and Consolidated Subsidiaries

The Fujitsu Group adopted International Financial Reporting Standards (IFRS) in fiscal 2014. Figures for fiscal 2013 are presented based on both Japanese GAAP and IFRS.

2007

2008

2009

2010

2011

2012

2013

2014

2014 (IFRS)

2015 (IFRS)

2016 (IFRS)

Net profit (loss) (profit (loss) attributable to owners of the parent)

102,415 

48,107 

(112,388)

93,085 

55,092 

42,707 

(79,919)

48,610 

113,215 

140,024 

¥5,100,163 

¥5,330,865 

¥4,692,991 

¥4,679,519 

¥4,528,405 

¥4,467,574 

¥4,381,728 

¥4,762,445 

¥4,762,445 

¥4,753,210 

1,825,255 

1,923,621 

1,499,886 

1,748,304 

1,587,363 

1,506,096 

1,498,215 

1,801,491 

1,801,491 

1,879,981 

35.8 

36.1 

182,088 

204,989 

3.6

3.8 

32.0 

68,772 

1.5 

37.4 

94,373 

2.0 

35.1 

33.7 

34.2 

37.8 

37.8 

39.6 

132,594 

105,304 

88,272 

142,567 

147,275 

178,628 

2.9 

2.4 

2.0 

3.0 

3.1 

3.8 

¥4,739,294 

1,894,216

40.0 

120,612

2.5 

86,763

¥   408,765 

¥   322,072 

¥   248,098 

¥   295,389 

¥   255,534 

¥   240,010 

¥     71,010 

¥   175,532 

¥   176,502 

¥   280,149 

¥   253,092

(151,083)

(283,926)

(224,611)

1,020 

257,682 

(234,953)

38,146 

62,325 

23,487 

296,409 

(47,894)

(405,310)

(142,108)

(190,830)

(161,481)

(128,873)

(128,938)

(200,516)

113,426 

49,180 

(166,933)

(138,966)

(90,471)

100,384 

46,659 

(44,794)

47,564 

(46,217)

79,633 

(17,327)

(164,317)

88,775 

(67,741)

¥   412,387 

¥   383,106 

¥   306,456 

¥   322,301 

¥   341,438 

¥   334,116 

¥   323,092 

¥   330,202 

¥   330,202 

¥   313,882 

¥   298,849

Monthly inventory turnover rate (times)

0.93

1.03 

0.98 

1.04 

1.02 

1.01 

1.00 

1.07 

1.07 

1.11 

3,943,724

3,821,963 

3,221,982 

3,228,051 

3,024,097 

2,945,507 

2,920,326 

3,079,534 

3,105,937 

3,271,121 

Owners’ equity (equity attributable to owners of the parent)

969,522 

948,204 

748,941 

798,662 

821,244 

841,039 

624,045 

573,211 

566,515 

790,089 

Owners’ equity ratio (equity attributable to owners of the parent ratio) (%)

6.8 

27.2 

1.8 

5.1 

28.6 

1.4 

(11.8)

21.4 

(2.7)

8.1 

18.6 

1.6 

23.2 

18.2 

3.7 

20.6 

24.2 

4.4 

1.12 

3,226,303

782,782

11.0

24.3 

2.7 

2016 (IFRS)  
2015 (IFRS)

–0.3

0.8

–32.5

–38.0 

–9.7

—

11.5

—

–4.8

–1.4

–0.9

745,817 

887,336 

883,480 

577,443 

470,823 

381,148 

534,967 

519,640 

560,243 

578,492 

534,913

–7.5

Yen (millions)

Year-on-year change (%)

  Net profit (loss) (profit (loss) attributable to owners of the parent)

¥       49.54 

¥       23.34 

¥      (54.35)

¥       45.21 

¥       26.62 

¥       20.64 

¥      (38.62)

¥       23.49 

¥       54.71 

¥       67.68 

¥       41.94 

  Dividends

6 

8 

8 

8 

10 

10 

5 

4 

4 

8 

  Owners’ equity (equity attributable to owners of the parent)

469.02 

458.31 

362.30 

386.79 

396.81 

406.42 

301.57 

277.03 

273.79 

381.88 

8 

378.37 

0.57 

0.14 

236,210 

130,218 

141,698 

0.45 

0.14 

238,360 

140,626 

131,577 

0.86 

0.40 

231,052 

121,766 

116,565 

0.91 

0.38 

221,389 

122,282 

115,180 

0.99 

0.46 

222,516 

122,863 

115,929 

0.73 

0.27 

202,722 

140,697 

121,207 

0.68 

0.20 

179,895

156,049

119,800

–11.3

10.9

–1.2

–38.0 

0.0

–0.9

10.9

24.6 

2.6 

0.77 

0.31 

5.0 

24.8 

1.2 

0.94 

0.36 

254,095 

305,285 

202,825 

258,717 

249,063 

200,509 

(13.2)

23.2 

(3.2)

1.18 

0.47 

249,902 

167,690 

223,975 

12.0 

24.7 

2.9 

0.72 

0.20 

224,951 

126,481 

164,844 

  Trends in total greenhouse gas emissions (whole Group globally) (10,000 tons)

153.0 

189.4 

166.8 

131.3 

118.5 

109.8 

101.4 

94.8 

94.8 

89.7 

87.6

–2.3

  Percentage of female managers (non-consolidated) (%)

2.2 

2.4 

2.9 

3.1 

3.5 

3.7 

4.0 

4.3 

4.3 

4.6 

160,977 

167,374 

165,612 

172,438 

172,336 

173,155 

168,733 

162,393 

162,393 

158,846 

156,515

4.8

  Percentage of external directors (non-consolidated) (%)

20.0 

20.0 

20.0 

30.0 

30.0 

36.4 

33.3 

27.3 

27.3 

36.4 

40.0

Fiscal year ended March 31

FINANCIAL DATA

Net sales (revenue)

  Net sales (revenue) outside Japan

  Percentage of sales outside Japan (%)

Operating profit

Operating profit margin (%)

Cash flows from operating activities

Cash flows from investing activities

Free cash flow

Cash flows from financing activities

Inventories

Total assets

Return on equity (%)

Return on assets (%)

Interest-bearing loans

D/E ratio (times)

Net D/E ratio (times)

R&D expenses

Capital expenditure

Depreciation

Amounts per share of common stock (yen)

NON-FINANCIAL DATA (ESG INDICATORS)

Environmental

Social

  Number of employees

Governance

Point
3

Equity attributable to owners of the parent ratio

Point
4

Dividends

Other components of equity decreased due to changes in exchange rates and share prices. 

The decline in earnings in the consolidated business results for fiscal 2015 reflected the 

However, retained earnings rose as a result of the recognition of profit for the year attribut-

recognition of business model transformation expenses, incurred as a result of stepped-up 

able to owners of the parent. Equity attributable to owners of the parent ratio (owners’ 

efforts to transform business models. However, we secured a certain level of earnings and, as 

equity ratio) edged up 0.1 of a percentage point from the previous fiscal year-end, to 24.3%.

a result, paid an annual dividend of ¥8 per share, comprising an interim dividend of ¥4 and a 

year-end dividend of ¥4.

53

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSPROGRESS IN BUSINESS MODEL TRANSFORMATIONCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESBUSINESS OVERVIEW

BUSINESS OVERVIEW

Fujitsu delivers total solutions in the field of information and communication technology (ICT). Along with the provision of a 

broad array of services, our comprehensive business encompasses the development, manufacture, sales, and maintenance of 

the cutting-edge, high-quality, and high-performance products and electronic devices that make these services possible.

REVENUE/BREAKDOWN OF REVENUE*

SALES (REVENUE)*  
BY PRINCIPAL PRODUCTS AND SERVICES

Technology Solutions

Japan  ¥2,052.1 billion

(Billions of yen)

4,000

Business description

Services
Fujitsu provides solutions and system integration for system 

consulting and construction as well as infrastructure services 

centered on outsourcing services (complete operations and 

management of information systems).

System Platforms
Fujitsu provides system products, such as servers and storage 

systems that form the backbone of information and commu-

nication technology (ICT) systems, and network products, 

such as mobile-phone base stations, optical transmission 

systems, and other communications infrastructure.

¥3,283.3  
billion

65.7%

Overseas  ¥1,231.2 billion

3,243.0

3,302.8

3,283.3

2,934.9

2,942.3

2,627.2

2,706.2

1,754.2

3,000

2,371.2

2,387.2

Infrastructure 
Services

2,000

1,000

563.6

555.1

615.7

596.5

0

2012

2013

2014
(IFRS)

2015
(IFRS)

(Years ended March 31)

 Services

 System Platforms

* Includes intersegment sales

1,010.9

Solutions and 
System 
Integration

Network 
Products

System 
Products

256.0
262.0

2016
(IFRS)

Ubiquitous Solutions

Overseas  ¥362.5 billion

(Billions of yen)

1,500

Business description

Fujitsu manufactures PCs within a made-in-Japan framework, 

 delivering high-quality, high-added-value products including 

desktop PCs, laptop PCs, water- and dust-resistant tablets, and 

customization options. 

With mobile phones, Fujitsu supplies mobile communications carriers 

with its own mid-range to high spec smartphone and tablet products 

centering on the Raku-Raku Phone series and the Raku-Raku 

Smartphone. We supply high-quality and easy-to-use smartphones 

to Mobile Virtual Network Operators (MVNOs) and various products 

to corporations that satisfy a wide range of customization needs. 

For mobilewear, Fujitsu is responding to diverse needs with “Connectivity” 

Products, among them intuitively operated car navigation systems that 

connect to mobile phones for a more enjoyable driving experience.

Device Solutions

Business description

The LSI device business and electronic components business 

comprise Fujitsu’s Device Solutions. In the LSI device business, 

Fujitsu offers wafer foundry services, LSI device sales, and system 

memory businesses such as FRAM and FCRAM. In the electronic 

components business, publicly listed consolidated subsidiaries 

such as Shinko Electric Industries, Fujitsu Component, and FDK 

provide semiconductor packages and other electronic components 

as well as structural components such as batteries, relays, 

and connectors.

¥1,040.9  
billion

20.8%

1,154.2

889.5

1,090.2

822.8

1,125.4

799.3

1,062.8

1,040.9

709.3

651.3

1,000

500

264.7

267.4

326.0

353.5

389.5

0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

Japan  ¥678.3 billion

(Years ended March 31)

 PCs/Mobile Phones

 Mobilewear

* Includes intersegment sales

Overseas  ¥314.2 billion

¥603.9  
billion

12.1%

(Billions of yen)

800

600

400

200

584.7

327.1

540.3

289.6

600.2

321.6

595.6

313.7

603.9

314.6

258.6

252.5

280.2

283.4

290.7

0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

Japan  ¥289.7 billion

(Years ended March 31)

 LSI Devices

 Electronic Components

* Includes intersegment sales

54

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSOPERATING PROFIT (LOSS)/ 
OPERATING PROFIT (LOSS) MARGIN

FISCAL 2015 HIGHLIGHTS

 In the Services sub-segment, sales in the system integration business rose supported by 
expanded investment, particularly in the financial and public sectors. Infrastructure services 
also did well, particularly in the outsourcing business.

 In the System Platforms sub-segment, system product sales rose in Japan and overseas amid 
global growth in x86 servers in tandem with the spread of cloud computing. Overall sales, 
however, declined owing to fewer large-scale business deals, especially for mainframes. Sales 
in the network products business also contracted as mobile communications carriers in Japan 
held down investment.

 Overseas, sales rose in Asia but fell in the UK amid large-scale business deals coming to an 
end; sales were also weak in the US.

 We booked a total of ¥35.9 billion in expenses incurred in the process of implementing 
business model transformation, comprising ¥19.1 billion in the Services sub-segment and 
¥16.7 billion in the System Platforms sub-segment. These included expenses relating to 
restructuring of the network business in Japan and overseas, to the closure of a base and 
rationalization in EMEIA, and to the booking of an impairment loss for equipment in 
North America.

 Sales of PCs to both the corporate and consumer markets fell as the end of some operating 
system product support led to a year-on-year decline in replacement demand in the first 
quarter. In addition, the depreciation of the euro and the yen against the US dollar weighed 
on profit by pushing up costs for parts.

 For mobile phones, sales of smartphones both to the consumer and corporate markets rose, 
but overall sales contracted as unit sales of feature phones declined. Profit was also held 
down by expenses incurred to deal with a defective mobile phone model.

 Profit in the mobilewear business rose, supported by higher sales in Europe and the US.

 We recorded ¥1.6 billion in business model transformation expenses in EMEIA. We also 
booked ¥3.9 billion to reform and establish the PC and mobile phone businesses into wholly 
owned subsidiaries with effect from February 1, 2016.

 Sales of both LSI devices and electronic components rose, on the effect of yen depreciation 
against the US dollar, particularly in the first half of the fiscal year. In the system LSI devices 
business, sales were depressed by lower shipments of products for smartphone and PC appli-
cations, particularly in the second half of the fiscal year and by the transfer of the system LSI 
design and development operations to Socionext Inc. with effect from March 2, 2015.

(Billions of yen) 

250

233.0

222.4

200

171.2

173.9

5.8

5.9

7.2

6.7

150

100

50

186.2

5.7

0

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(Years ended March 31)

 Operating profit (left)

 Operating profit margin (right)

(Billions of yen) 

40

20

0

–20

19.9

1.7

9.6

0.9

8.7

0.8

–0.7

–7.6

–2.4

–26.8

–40

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

(Years ended March 31)

 Operating profit (loss) (left)

 Operating profit (loss) margin (right)

(Billions of yen) 

40

20

36.9

6.2

30.3

5.0

11.5

1.9

0

–1.7

–10.1

–2.6

–14.2

(%)

15

12

9

6

3

0

(%)

4

2

0

–2

–4

(%)

10

5

0

–20

2012

2013

2014
(IFRS)

2015
(IFRS)

2016
(IFRS)

–5

(Years ended March 31)

 Operating profit (loss) (left)

 Operating profit (loss) margin (right)

55

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSPROGRESS IN BUSINESS MODEL TRANSFORMATIONCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
 
 
 
 
 
 
 
OPERATIONAL REVIEW AND OUTLOOK

Technology Solutions 

OPERATIONAL REVIEW AND OUTLOOK

Technology Solutions 

Services

System Platforms

Fujitsu’s Competitive Advantage
Fujitsu is supporting the use of information and communica-
tion technology (ICT) globally by leveraging to the full its 
extensive track record across different industries and countries 
and regions. Through enhancing our connected services we 
are contributing to customers’ value creation and drive for 
innovation around the world.

Fujitsu’s services business ranks top by market share in Japan and 
fifth globally. We provide services across a wide range of countries 
and regions, including Europe, the Americas, Asia, and Oceania. 
Outsourcing services are a key field for us, where through our 
worldwide network of about 120 datacenters centered in Japan 
and Europe, we offer cloud services such as IaaS, PaaS, and SaaS 
that make operation of customers’ ICT systems easier and help to 
make their operations greener.
  We also have an extensive track record in building large-scale 
and leading-edge systems in a broad spectrum of industries and 
fields, including manufacturing, distribution, finance, the public 
sector, communications, healthcare, and education. That record 
has been underpinned by wide-ranging system engineering 
resources with leading-edge technological skills to help customers 
use ICT across countries, regions, and languages. It spans national 
government-based systems through to those of corporate 
 customers with global bases.

Through the use of not only conventional mission-critical 
systems but also big data, mobile, cloud, IoT, and other new 
digital technologies, we are enhancing our connected services 
and contributing to customers’ value creation and business 
innovation.

Market Trends and Opportunities
The IT services market is expected to grow globally amid an 
increasing focus on broadening business opportunities and 
efficiency through the use of ICT. In Japan, demand for 
system upgrading is expected to expand in tandem with the 
introduction of the My Number system. 

Japan’s IT services market is projected to grow at a CAGR of 1.9% 
for the period from 2015 to 2018. In the Japanese economy, the 
outlook for corporate earnings has been clouded by the apprecia-
tion of the yen. That, in turn, is expected to make companies 
cautious on capital investment. At the same time, a growing 
number of customers are looking to provide new services making 
use of accumulated data. There has, for example, been swelling 
demand for building new industry-specific systems, such as those 
related to FinTech in the financial field and, in the retail sector, 
omni-channel retailing (a multichannel approach to sales span-
ning shopping online through to shopping at brick-and-mortar 
stores). In addition, the introduction of Japan’s Social Security and 
Tax Number System, commonly known as the “My Number” system, 
has prompted moves by the national government, municipalities, 
and business enterprises to reshape their ICT infrastructure. The 
use of the My Number system is expected to expand. In line 
with these developments, IT investment in Japan is expected 
to continue to grow.

The global IT services market is projected to grow at a CAGR  
of 2.6% from 2015 to 2018, with growth in Asia leading the way. 
Although the outlook for markets particularly in Europe is unclear 
owing partly to the decision by the UK to leave the EU, the use 
of ICT focused particularly on cost cutting is expected to move 
ahead. Economic growth is projected to continue centering on 
emerging markets. Against this economic backdrop, IT invest-
ment is expected to edge upward in every region.

IT SERVICES MARKET SHARE IN JAPAN  
IN 2015

(REVENUE BASIS)

Fujitsu
13.0%

Others
54.6%

Company A
9.0%

Company B
8.4%

Company C
8.4%

Company D
6.6%

GLOBAL IT SERVICES MARKET SHARE IN 2015

IT SERVICES MARKET FORECAST (JAPAN/GLOBAL)

(REVENUE BASIS)

Company B
3.4%

Company A
5.7%

Company C
2.8%

Company D
2.6%

Fujitsu
2.0%

Others
83.5%

(TOTAL VALUE BASIS)

(Billions of US dollars) 

(Billions of US dollars)

60

45

30

15

800

600

400

200

0

2015

2016

2017

2018

0

Source:  Gartner, “Market Share: IT Services 2015,” 

Source:  Gartner, “Market Share: IT Services 2015,” 

 Japan (left) 

 Global (right)

April 6, 2016

April 6, 2016

Source:  IDC Worldwide Black Book 2016, Version 3,  

* Chart created by Fujitsu based on Gartner data.

* Chart created by Fujitsu based on Gartner data.

Nov. 2016

56

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONS 
 
OPERATIONAL REVIEW AND OUTLOOK

Technology Solutions 

Issues
As the IT services market gains momentum, it has become 
increasingly essential we reinforce our solutions manage-
ment and enhance the competitiveness of our products and 
services. We are looking quickly to shift our business focus 
from products to services as we strive to improve profit 
margins globally.

With services, we see growing risks of a shortage of system engi-
neers to meet the needs of a lively domestic market. In order to 
preempt this, we aim to make more efficient use of our system 
engineer resources while also making greater use of offshoring 
and enhancing the efficiency of system development and con-
struction processes themselves. We are also strengthening our 
staff training with a focus on management capabilities in order to 
prevent unprofitable projects from the outset. With cloud services, 
expansion of the market has led to intensifying competition with 
other companies, necessitating the development and launch of 
even more competitive products and services. In the overseas 
business, we need to further shift our emphasis from products to 
services and rapidly improve profit margins. Priorities common to 
operations in both Japan and overseas are to quickly establish 
the next-generation services business model that will supersede 
the existing one and to achieve strong growth.

Initiatives Going Forward
We aim to promote business centering on the “FUJITSU Digital 
Business Platform MetaArc” and to expand into new business 
sectors in Japan and overseas. From an ICT perspective, we aim 
to support customers’ efforts to innovate and expand globally. 

We actively aim to propose not only conventional system con-
struction but also the use of new systems to tap into strong IT 
investment momentum in Japan. In particular, we are focusing on 
expanding business centering on MetaArc. We will combine the 
core Systems of Record (SoR), a key Fujitsu strength, with the new 
Systems of Engagement (SoE) group of services that utilize IoT 
devices in order to promote businesses that leverage fully the 
Company’s knowledge and experience to provide connected 
services and support customers’ innovation.

In Japan, the expansion of cloud services is expected to lead 

to the uptake of ICT in industry sectors and categories where it 
had not previously penetrated. Fujitsu will optimize system main-
tenance and operation costs while supporting new value creation 
through the provision of its Next Generation Cloud System.
  Outside Japan, we are working under Fujitsu’s global matrix 
organization to shift our emphasis from businesses centered on 
products to service businesses. Based on a common platform of 
services in Japan and overseas, we offer ICT support to customers 
with bases overseas as well as to those expanding globally by 
broadening operations from Japan into other markets.

Reformation of Tokyo Stock Exchange’s ‘arrowhead’ stock 
dealing system

Joint trial with Ha Nam Province in Vietnam on agricultural 
business that utilizes ICT

Transforming customer experience and minimizing fraud with 
a new ticketing platform of Comboios de Portugal

57

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSPROGRESS IN BUSINESS MODEL TRANSFORMATIONCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
OPERATIONAL REVIEW AND OUTLOOK

Technology Solutions 

Services

System Platforms

Competitive Advantage
Fujitsu supplies an extensive lineup of system products 
centering on servers around the world, ranking top in server 
market share in Japan and eighth globally. In optical trans-
mission systems, the Company has large market shares in 
Japan and overseas underpinned by its advanced technolo-
gies and highly regarded support capabilities.

System Products
The system products business centers on servers, where Fujitsu 
boasts top share in the Japanese market. Globally, we provide a 
broad product lineup to meet diverse customer needs, including 
advanced and highly reliable mainframes and UNIX servers that 
support the mission-critical systems of corporations. These servers 
are equipped with proprietary CPUs—Fujitsu is one of the few global 
ICT companies with the technology to manufacture its own proces-
sor chips. We also provide x86 servers to support cloud computing 
and storage system able to hold huge—and ever-increasing—
amounts of data.

Network Products
With network products, Fujitsu holds high market shares in opti-
cal transmission systems and mobile-phone base stations used 
by mobile communications carriers in Japan, backed by its 
advanced technology and support capabilities. We have also 
maintained a large market share in the highly competitive North 
American market for optical transmission systems, where we have 
benefited from our highly regarded technological capabilities and 
lengthy track record. We have also taken the lead over other 
companies in offering solutions that meet new customer needs 
accompanying the move toward network virtualization as typified 
by software-defined networking (SDN) and network function 
virtualization (NFV).

Market Trends and Opportunities
The global server market is expected to grow supported by 
market expansion in emerging economies and increasing 
datacenter demand. In the optical transmission market, we 
expect to see increased investment in network virtualization 
and softwarization. 

System Products
The server market in Japan is projected to contract at a CAGR of 
–7.4% in the period from 2015 to 2018. Demand is expected to 
slow as growth in the x86 server market turns negative in con-
junction with the spread of cloud computing and as the high-end 
server market sees fewer large-scale business deals.
  Globally, the server market is forecast to expand at a CAGR  
of 3.9% from 2015 to 2018 supported by growth in demand for 
volume-zone servers owing to market expansion in emerging 
economies and increasing datacenter demand.

Network Products
Capital expenditure in the optical transmission market has been 
declining in and outside of Japan as mobile communications 
carriers shift the focus of their investment from infrastructure to 
enhancing services. Recently, there has been an increasingly 
marked trend toward the adoption of disaggregation, whereby a 
server separates components and resources into subsystems rather 
than all functions being included within one piece of hardware.

In addition, with accelerated moves toward network virtualization 
and softwarization, investment in 100 Gbps optical transmission, 
and the integration of optical transmission and packet process-
ing, we expect investment to continue to expand over the 
medium term, though only slight growth is projected for the 
market as a whole. 

SERVER MARKET SHARE IN JAPAN IN 2015

OPTICAL FIBER NETWORKING MARKET SHARE 
FOR NORTH AMERICA IN 2015 

(REVENUE BASIS)

Others
21.4%

Company D
8.5%

Company C
9.2%

Company B
14.0%

Fujitsu
23.9%

(REVENUE BASIS)

Others
18.8%

Company D
10.1%

Company A
30.0%

Company A
23.0%

Company C
11.7%

Company B
13.9%

Fujitsu
15.5%

SERVER MARKET FORECAST (JAPAN/GLOBAL)

(TOTAL VALUE BASIS)

(Billions of yen) 

(Billions of US dollars)

600

450

300

150

0

2015

2016

2017

2018

80

60

40

20

0

Source:  IDC Japan, “Japan Quarterly Server Tracker 

Source:  Ovum, “Market Share Spreadsheet & Analysis 

 Japan (left) 

 Global (right)

CY16Q2,” September 16, 2016

2Q16 Global ON,” August 2016

Sources:  IDC Japan, “Japan Quarterly Server Tracker—Forecast,” 

September 23, 2016, for Japan; IDC, “Worldwide 
Quarterly Server Forecast, 2016Q2,” for global data

58

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONS 
 
Issues
We need to raise business efficiency and competitiveness in 
response to the advance of commoditization and the contrac-
tion of the server market in Japan. In network systems, we 
need to quickly shift our emphasis to next-generation busi-
nesses applying virtualization technology. 

Initiatives Going Forward
We intend to contribute to the realization of the IoT through 
infrastructure using MetaArc and in-house products. We aim 
to accelerate business model transformation globally, develop 
solutions adapted to network virtualization technologies, and 
step up the shift toward services. 

System Products
In the server business, the market particularly for low-end models 
has become increasingly commoditized and price competition 
has been intensifying. In Japan, the market itself has been con-
tracting accompanying the growing use of cloud-based systems 
and moves toward server concentration. We must seek to boost 
competitiveness and raise market share by cutting costs and 
increasing efficiency even as we maintain product quality.

Network Products
Customers in Japan and overseas have continued to rein in capital 
expenditure, continuing the trend seen in the previous fiscal year. 
In the network industry, there has also been an ongoing shift 
from hardware-based to software-based control. In response, we 
need to quickly transform our business from a hardware-centric 
focus to one providing next-generation network systems sought 
by customers that use virtualization technologies and software 
control such as SDN and NFV. In doing so, we need to push for-
ward with leading-edge and cost-efficient technology 
development.

System Products
Servers, storage, and software products provide a vital platform for 
realizing the IoT. We are supporting infrastructure platforms by 
providing highly reliable, high-performance services using in-house 
products incorporated within our MetaArc.

Network Products
While further reinforcing the development of solutions tailored to 
the use of SDN and NFV network virtualization technologies, we 
are shifting our focus toward services and accelerating business 
model transformation both in Japan and overseas. We also aim to 
expand business meeting needs associated with growing traffic 
volume between mobile communications carriers’ networks and 
datacenters mainly through our new 1FINITY optical transmission 
system, which uses disaggregation architecture. In the mobile 
system field, we are stepping up 5G technology development 
and standardization.

PRIMERGY CX2550 M2 2-way multi-node x86 server

FUJITSU Storage ETERNUS DX8000 S3 series  
disk storage system

FUJITSU Network 1FINITY series

59

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSPROGRESS IN BUSINESS MODEL TRANSFORMATIONCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESOPERATIONAL REVIEW AND OUTLOOK

Ubiquitous Solutions

Ubiquitous Solutions

Ubiquitous Solutions Business: Structural Reforms
Fujitsu has established its PC and mobile phone businesses 
as wholly owned subsidiaries. We also plan to change the 
capital structure of Fujitsu TEN, at the core of our mobile-
wear business, and remove it from the scope of Fujitsu 
Group consolidation.

Market Trends and Opportunities
Global markets for smartphones and tablets are expected to 
grow in scale, while markets for PCs are seen contracting in 
both Japan and overseas. Markets for car navigation systems 
are projected to grow with the expansion of markets in 
emerging economies.

The market for smartphones, tablets, and PCs combined is 
 projected to see a CAGR of –2.0% in Japan and of 1.5% globally.
  With PCs, markets are expected to contract both in Japan 
and globally against a backdrop of demand in industrialized 
countries turning down off a peak and economic slowing in 
emerging markets.
  With tablets, the shift to smartphones with large screens 
has been siphoning off demand. In Japan, however, demand 
is expected to continue to expand supported by the Japanese 
government’s “Vision for ICT in Education” initiative.
  With smartphones, market growth is expected to continue 
underpinned by the transition from feature phones to 
smartphones.
  Global demand for car navigation systems, meanwhile, is 
forecast to continue to grow against a backdrop of expansion 
in emerging markets.

With effect from February 1, 2016, Fujitsu transferred its note-
book PC and desktop PC businesses to the newly established 
Fujitsu Client Computing Limited and transferred the mobile 
phone business to the newly established Fujitsu Connected 
Technologies Limited through company splits.
  With the ongoing commoditization of ubiquitous products, 
mainly of PCs and smartphones, it has become increasingly 
difficult to achieve differentiation, and competition with emerg-
ing global vendors has intensified. In response, Fujitsu decided 
to restructure these operations in order to clarify management 
accountability, to enable swift management decisions, and to 
pursue comprehensive efficiency by creating independent com-
panies for the PC and the mobile phone businesses, and to 
establish an integrated structure covering all aspects of research, 
development, design, manufacturing, sales, planning, and 
after-sales services.
  On September 9, 2016, DENSO CORPORATION, Toyota Motor 
Corporation, and Fujitsu announced a basic agreement to change 
the capital structure of Fujitsu TEN, in which Fujitsu currently has 
an equity stake of 55%. A final agreement is due to be signed 
before the end of the fiscal year ending March 31, 2017.
  On October 27, 2016, Fujitsu, Fujitsu Client Computing, and 
Lenovo Group Limited announced that they have begun exploring 
a strategic cooperation in the realm of research, development, 
design, and manufacturing of PCs in the global market. The two 
companies will continue to work together with a view to creating 
a successful model to compete in a dynamic global marketplace.

PC MARKET SHARE IN JAPAN IN 2015

SMARTPHONE MARKET SHARE IN JAPAN  
IN 2015

GLOBAL PC, TABLET, AND SMARTPHONE 
MARKET FORECAST

(UNIT BASIS)

Company H
1.1%

Company G
1.8%

Company F
2.0% 
Company E
2.4% 

Company D
10.9% 

Company C
11.9%

Company I  0.8%

Others  6.6%

(UNIT BASIS)

Others
10.3%

(TOTAL VALUE BASIS)

(Billions of US dollars)

Company A
27.7%

Fujitsu
6.2%

Company D
7.1%

Company C
9.6%

Company A
52.4%

800

600

400

200

Company B
13.4%

Fujitsu
21.4%

Company B
14.4%

0

2015

2016

2017

2018

Source:  Gartner, “Market Share: Final PCs, Ultramobiles and 

Source: IDC Japan, “Japan Quarterly Mobile Device  

 PC 

 Tablet 

 Smartphone

Mobile Phones, All Countries, 3Q16,” November 14, 2016

Tracker 2016Q3”

Source:  IDC Worldwide Black Book 2016, Version 3,  

* Chart created by Fujitsu based on Gartner data.

Nov. 2016

60

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSUbiquitous Solutions

Issues
In the PC business, our business operations need to focus on 
profitability. With smartphones and mobilewear, we must 
take the lead in bringing to market competitive products and 
not let slip new opportunities presented by the emergence of 
new businesses and technologies.

Initiatives Going Forward
In the PC business, we are aiming to raise margins by shift-
ing our focus to high-value-added products. In the mobile 
phone business, we are looking to expand market share with 
 mobilewear by unearthing opportunities in both established 
and new businesses.

With PCs, global price competition and contracting markets are 
making it essential for an independent company to undertake 
business with a focus on margins while making sustained efforts 
to cut costs. With mobile phones, established markets have been 
sluggish and demand for smartphones has slowed but the mar-
ket for Mobile Virtual Network Operator (MVNO) devices featuring 
inexpensive rates has been growing rapidly. In that market, we 
need to develop appealing new products and ensure their timely 
supply. With mobilewear, the auto industry is developing new 
technologies such as automatic driving support systems, and we 
must respond by developing efficient, highly reliable software.

With PCs, we are working to raise profitability by shifting toward 
high-value-added products through differentiating ourselves from 
other companies in such areas as security-related products and 
customized products, which are particular Fujitsu strengths. We 
are looking to reinforce our tablet business by broadening our 
product lineup. With mobile phones, we are striving to expand 
market share on the twin engines of the established smartphone 
business and new-market businesses, including MVNO and 
 corporate-use devices.

The automotive industry is expected to see dramatic change 
particularly in such areas as the growing use of information led 
by the increasing spread of networks. Fujitsu, having businesses 
in both communications/ICT and automotive control fields, will 
leverage this chance, using business and product transformation to 
connect people, vehicles, and communities. This, in turn, will con-
tribute to realizing a comfortable, mobile, and connected society.

ESPRIMO FH90/A3, a large-screen desktop  
offering outstanding sound and image quality

arrows NX F-01J, a smartphone 
produced for Docomo

ECLIPSE AVN-SZX05i, car navigation system

61

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONSPROGRESS IN BUSINESS MODEL TRANSFORMATIONCORPORATE GOVERNANCE / CORPORATE DATAFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
OPERATIONAL REVIEW AND OUTLOOK

Device Solutions

Device Solutions

Fujitsu’s Initiatives
Fujitsu’s Device Solutions business comprises the LSI device 
 business and the electronic components business.

In the LSI device business, the Fujitsu Semiconductor Group has 

three core operations: (1) system memory businesses centering 
on ferroelectric random access memory (FRAM), which has the 
low-voltage, high-speed read/write endurance and low power con-
sumption characteristics ideally suited to an energy-conserving 
society; (2) wafer foundry services, the first in the world to use 
ultra-low-power Deeply Depleted Channel (DDC) transistor and 
gallium nitride (GaN) mass production technologies; and (3) 
LSI device sales in which solutions and a vast array of electronic 
device products produced by the Fujitsu Group and other manu-
facturers in Japan and overseas are supplied to customers not 
only in Japan but also across the Americas, Europe, and Asia. 

In the electronic components business, we anticipate strong 
growth in demand for high-performance semiconductors in IoT-
related and other markets. Publicly listed consolidated subsidiar-
ies in the Fujitsu Group, namely Shinko Electric Industries, are 
leading our efforts to bolster marketing and development capa-
bilities and broaden our technological reach as we seek to com-
mercialize new products and tap into that demand.

Fiscal 2015 Business Results and Outlook
In fiscal 2015, revenue in the Device Solutions segment rose by 
1.4% year on year to ¥603.9 billion. Despite the impact of trans-
ferring the system LSI device design and development business 
to an affiliated company and weak demand for smartphones and 
PC applications, yen-denominated sales of both LSI devices and 
electronic components rose, supported by yen depreciation 
against the US dollar particularly in the first half of the fiscal year. 
Operating profit declined ¥6.5 billion year on year to ¥30.3 
 billion, reflecting partly the transfer of the system LSI device 
design and development business to an affiliated company.

Looking ahead, we expect a harsh operating environment for 

both the LSI device business and the electronic components 
business against a backdrop of slowing global economic growth, 
markets that have hit a peak for such core applications as smart-
phones and PCs, and the negative impact of yen appreciation. In 
these challenging conditions, we are working to dramatically 
improve customer performance and competitiveness in their 
product markets by delivering to those customers even higher-
quality products and services. 

Overview of the FSL Group 

(As of November 2016)

Fujitsu

DBJ

Panasonic

UMC

100%

FSL

15.9%

84.1%

100%

Started operations  
in December 2014

Started operations  
in December 2014
• Holding company 

for the three 
companies in Aizu.

100%

FEI

AFSL

• Trading company

40%

40%

20%

Socionext

Started operations  
in March 2015

• FSL and Panasonic’s system LSI businesses merged and 
started operations with an investment from the DBJ.

• A fabless-type company whose activities include the 

design and development of system LSI devices.

• By focusing its activities in growth areas and growing 

into a global company, Socionext aims to make an initial 
public offering in a few years.

Tera Probe

ON

35%

65%

100%

90%

10%

Started 
operations 
in January 
2016

Aizu  
Wafer Test 
AFSP

Aizu  
150 mm 
AFSW

Started 
operations  
in December 
2014

Aizu  
200 mm 
AFSM

Started 
operations  
in December 
2014

• Wafer test business 

transferred from AFSW

• Took over the 150 mm 
wafer production line 
from FSL and engaged 
in the foundry 
business, including 
gallium-nitride (GaN) 
power devices.

• Took over the 200 mm wafer 
production line from Fujitsu 
Semiconductor and engaged in the 
foundry business.

• Received an investment of ¥700 million 
from ON and concluded a contract to 
act as the foundry for that company. 
Producing for ON will ensure stable, 
long-term production at the plant.

Notes
FSL: Fujitsu Semiconductor
FEI: Fujitsu Electronics
AFSL: Aizu Fujitsu Semiconductor
AFSM: Aizu Fujitsu Semiconductor 

Manufacturing

AFSW: Aizu Fujitsu Semiconductor 

Wafer Solution

AFSP: Aizu Fujitsu Semiconductor 

Probe

MIFS: Mie Fujitsu Semiconductor
DBJ: Development Bank of Japan
UMC: United Microelectronics 

Corporation

ON: ON Semiconductor

Mie
300 mm
MIFS

• Took over the 300 mm 

wafer production line of 
the Mie Plant from FSL 
and engaged in the 
foundry business.

• Received an investment 
of ¥10.0 billion and a 
license for 40 nm 
technology from UMC.

62

Fujitsu Group  Integrated Report 2016REVIEW OF OPERATIONS 
 
 
CORPORATE GOVERNANCE / CORPORATE DATA

ROUNDTABLE DISCUSSION AMONG EXTERNAL DIRECTORS

CORPORATE GOVERNANCE

ROUNDTABLE DISCUSSION AMONG EXTERNAL DIRECTORS

Ongoing Evolution of the Fujitsu Group’s Corporate Governance

Atsushi Abe
Managing Partner  

Chiaki Mukai
Vice President   

Miyako Suda
Special Advisor  

Jun Yokota
Special Advisor to the Chairman  

Sangyo Sosei Advisory Inc.

Tokyo University of Science

The Canon Institute for Global Studies

KEIDANREN

Based on the philosophy set out in the Fujitsu Way, Fujitsu works tirelessly to improve its corporate governance with 

a view to medium- to long-term growth and corporate value enhancement. Progressive measures to strengthen 

corporate governance systems have resulted in the Board of Directors being comprised of at least as many non-

executive directors as executive directors and the establishment of an Independent Officers Council, comprising 

external directors and external Audit & Supervisory Board members.

We invited the external directors to discuss the changes in the Board of Directors that have resulted from the  

improvements to our corporate governance structure.

63

Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATACORPORATE GOVERNANCE / CORPORATE DATA

ROUNDTABLE DISCUSSION AMONG EXTERNAL DIRECTORS

— Since becoming an external director at Fujitsu, have you 
seen changes in the Board of Directors? If so, how has it 
changed?

Jun Yokota: I was appointed as an external director at the 
Annual Shareholders’ Meeting held in June 2014, so this is my 
third year on the Board of Directors. My impression is that the 
Board’s discussions have changed quite considerably com-
pared with those we had when I began attending meetings. 
Initially, I felt that there was a slight defensiveness in 
response to external directors’ statements at times. Recently, 
however, there has been an atmosphere of openness that has 
encouraged us to speak frankly about anything.

Miyako Suda: The seating arrangements at meetings made 
an impression. Now, non-executive directors and executive 
directors sit around the table randomly, but three years ago, 
executive directors sat on one side of the table while non-
executive directors sat facing them on the other side.

Atsushi Abe: It used to be the case that when external 
directors questioned something, the responsible officer would 
explain strenuously that there was no problem concerning 
the matter being discussed. It was almost as if we had made 
an accusation against the person. Normally, a board of direc-
tors’ meeting should be a place where executive directors and 
non-executive directors exchange opinions, identify issues, 
and together find ways of addressing the issues. Boards that 
operate in this fashion are productive and are able to fully 
realize their oversight functions.

Chiaki Mukai: This is the first time that I have served as a 
director, so I cannot make comparisons with other companies. 
However, I feel that meetings of the Board of Directors have 
changed quite a lot since I began attending them in the sum-
mer of 2015. At first, they were a venue for reporting on the 
progress of business management. Recently, they have 
become more of a forum for open discussions that include real 
matters of concern. I think this may be attributable to the 
beneficial effect of the Independent Officers Council.

— What are the functions of the Independent Officers 
Council? Specifically, what type of changes has the 
Independent Officers Council encouraged in the Board  
of Directors?

Mukai: As a director, discussing policies from a long-term 
viewpoint calls for surveying the Fujitsu Group’s whole profile 
as a corporate group. And, grasping the whole profile requires 
knowledge. At meetings of the Independent Officers Council, 
we focus on one or two topics and examine them from many 
different angles. This makes the meetings very good opportu-
nities to acquire knowledge and debate and exchange opin-
ions freely.

Abe: Partly because Fujitsu’s business field is information and 
communication technology (ICT), we need to obtain more 
knowledge, including knowledge about specialized fields. 
My understanding is that the Company established the 
Independent Officers Council after external officers expressed 
a desire to know more about the Fujitsu Group and its busi-
nesses. When meetings began in July 2015, the council 
mainly augmented our knowledge. Now, however, its role  
as a forum for debate has expanded.

Yokota: A problem we all face is that in-depth discussion of any 
single matter is difficult because the Board of Directors must 
examine and issue resolutions on an extremely wide range of 
matters. At the Independent Officers Council, we are able to 
ask questions and state opinions from a variety of perspectives, 
and we can ask any question, no matter how basic. This is 
having a favorable effect on the Board of Directors.

Suda: External directors and external Audit & Supervisory 
Board members are the council’s main members. We select a 
topic in light of the Board of Directors’ agenda and invite an 
executive director to participate in a council meeting to pro-
vide explanations and exchange opinions with us. Whether we 
are trying to understand a topic or having a heated discussion, 
each meeting is exhausting because we truly give everything 
we have got. For the same reason, I believe we contribute to 
the efficiency of the Board of Directors.

At the Independent Officers Council, we are able to ask 
questions and state opinions from a variety of perspectives, 
and we can ask any question, no matter how basic. This is 
having a favorable effect on the Board of Directors.

64

Fujitsu Group  Integrated Report 2016To heighten corporate value over the medium to long term, 
the Fujitsu Group needs to consider how to raise the value 
of all assets, not only business activities and strategies but 
also personnel and technical expertise.

— In addition to the Independent Officers Council, Fujitsu has 
initiated several measures relating to governance systems 
and management since June 2015. How do you view such 
initiatives?

Suda: The appointment of Mr. Duncan Tait as the Group’s first 
non-Japanese director has been a significant change. 
Listening to his reports and discussing matters directly with 
him has given me a strong sense that the speed of decision 
making in other countries is different from that in Japan. 
Recently, I have told executive directors that postponing deci-
sions to allow executive directors to give full explanations on 
matters is tantamount to “the tail wagging the dog.”

Abe: The balance and diversity of the Board of Directors have 
improved. The Board that the Annual Shareholders’ Meeting 
appointed in June 2016 comprises five executive directors and 
five non-executive directors. In addition, the Board has 
included two female members and a non-Japanese director 
since 2015. I think these changes in the makeup of the Board 
are contributing to the greater liveliness of discussions men-
tioned earlier. The increase in the channels by which we can 
provide feedback to the senior management team merits 
praise. As well as the Independent Officers Council, there are 
opportunities for external directors to meet and talk one-to-
one with the president and corporate executive officers. In 
another new initiative, I spoke directly with an institutional 
investor in my capacity as an external director and shared the 
content of the discussion with the Board of Directors in 
August 2016. I think such initiatives benefit the Board and 
should be continued.

Yokota: The holding of a meeting of the Board of Directors in 
London for the first time in February 2016 was a good oppor-
tunity to highlight the Fujitsu Group’s diversity. As well as 
furthering my understanding of the businesses in Europe, the 
Middle East, India, and Africa (EMEIA), the trip gave local 
employees and Board members opportunities to talk directly 
and thereby get to know each other as coworkers in the 
Fujitsu Group, rather than as the somewhat distant, abstract 
individuals that we had been to each other. Given that local 

employees said speaking with us directly and receiving recog-
nition for their achievements in the day-to-day operations 
boosted their motivation, I think the trip was very worthwhile.

Mukai: One thing that particularly pleased me about the visit 
to London was listening to young employees talk about their 
pride in belonging to the Fujitsu Group. It was great to get a 
firsthand sense of the achievements in personnel develop-
ment. I particularly appreciated this experience, because to 
heighten corporate value over the medium to long term, the 
Fujitsu Group needs to consider how to raise the value of all 
assets, not only business activities and strategies but also 
personnel and technical expertise.

— What needs to be strengthened to heighten the effective-
ness of the Board of Directors?

Abe: As a Japanese company, Fujitsu’s corporate governance 
is advanced. However, there is room for improving evaluations 
of the Board of Directors’ effectiveness and individual direc-
tors’ performances. I am also the external director of a U.S. 
company. Once a year, members of the board of directors 
evaluate its functions to check its effectiveness. Also, the 
company has a system whereby individual directors strive to 
improve in light of the one-to-one feedback on their perfor-
mance that the chairperson offers. Also, in U.S. companies 
individual directors participate in considerable education and 
training to improve their abilities.

Mukai: I would welcome feedback regarding whether external 
directors are adequately performing the oversight and advi-
sory functions expected of them and whether they are meet-
ing shareholders’ expectations. If the Company has requests, 
we can consider whether there is anything we can do in 
response. Also, I think such efforts would invigorate the Board 
of Directors.

Yokota: I agree, because all I can say at present is that I think 
we “seem to be helping,” judging from the many different 
types of work the Company asks us to do.

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Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATAPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESCORPORATE GOVERNANCE / CORPORATE DATA

ROUNDTABLE DISCUSSION AMONG EXTERNAL DIRECTORS

Suda: In addition to annual feedback, which is of course 
required, I think it is necessary to improve the cycle whereby 
executive directors explain how they responded to the various 
opinions stated at meetings of the Independent Officers 
Council and the Board of Directors. I mention this because, at 
the moment, we are occasionally merely stating opinions 
without any follow up. If executive directors explained how 
they had used the opinions or gave reasons why they could 
not act on such opinions, the external directors would also be 
able to progress.

Abe: The role of a board of directors is to provide oversight 
and recommendations, not to put forward critiques. Therefore, 
action should follow the statement of an opinion.

Mukai: From the viewpoint of improving the functioning of 
the Board of Directors, I would like more information on the 
big picture. For example, we know from reading various docu-
ments and receiving reports at meetings that the Group is 
pursuing a variety of initiatives regarding artificial intelli-
gence. Inherently, the Board of Directors should discuss the 
strategies and timing of the Group’s efforts to win out against 
competitors. However, the current situation is frustrating 
because when we examine individual matters, their connec-
tion to overall strategies is not always sufficiently explained. I 
would like to devote time to forward-looking discussions that 
encompass future directions, initiatives the Group plans, and 
the pace at which it plans to tackle them.

Abe: The Fujitsu Group’s businesses cover a wide area. 
Consequently, the Board of Directors discusses a broad spec-
trum of topics, including technology, markets, personnel, and 
diversity. Given the difficulty of everyone discussing every 
topic, one approach might be to establish subcommittees for 
each topic.

— Are there any issues with regard to the executive 
 compensation system?

Abe: Personally, I agree with more clearly basing compensa-
tion on performance. I think it would provide a positive incen-
tive because taking responsibility for results is already part of 
the mindset of the Fujitsu Group’s managers.

Yokota: I also agree with on-target bonuses*1 as a policy. That 
said, problems can arise if systems encourage the setting of 
easily attainable targets. Therefore, there is a need for further 
discussion on setting targets and methods of evaluating 
business results.

Suda: Taking into account its earnest, sincere corporate cul-
ture, the Fujitsu Group probably would not set low targets. 
However, it is important that as a whole compensation sys-
tems provide rewards that appropriately reflect long-term as 
well as short-term business results.

Mukai: The only way to heighten corporate value is to 
heighten the value of all Company assets, including person-
nel. Accordingly, shareholders and investors will certainly be 
amenable to rewarding leaders who achieve this.

— In recent years, medium- to long-term management in 
relation to the environment, society, and governance has 
become a focus of attention. What is your view of the 
Fujitsu Group’s measures for the environment and society?

Suda: The way in which Fujitsu promotes its initiatives may be 
an issue. Unfortunately, greater society’s awareness of the 
efforts of the Group does not match Fujitsu’s extensive 
involvement in many different initiatives. Also, there is a 
tendency to focus simply on social contributions rather than 
on leveraging initiatives for business growth.

Mukai: The problem is perhaps that, while the Group is 
attempting to leverage initiatives in businesses, its activities 
are slow and diffuse. My point here relates to my earlier 
remark about the big picture. For example, the chairman and 
president have stated that they see the United Nation’s 
Sustainable Development Goals,*2 or SDGs, as a business 
opportunity, and through individual projects, the Group is 
tackling a range of different initiatives that are producing 
results. However, I cannot discern an overall strategy or which 
of the 17 SDGs the Fujitsu Group is concentrating on.

Yokota: As a corporate group engaged in ICT businesses, the 
Fujitsu Group consumes large amounts of electricity. As such, 
there is scope to demonstrate more sensitivity to the issue of 

The increase in the channels by which we can provide  
feedback to the senior management team merits praise. 
For example, there are opportunities for external directors 
to meet and talk one-to-one with the president and  
corporate executive officers.

66

Fujitsu Group  Integrated Report 2016I think it is necessary to improve the cycle whereby executive 
directors explain how they responded to the various opin-
ions stated at meetings of the Independent Officers Council 
and the Board of Directors.

energy consumption. While saying that it is a global corporate 
group, the Fujitsu Group has a surprisingly Japan-based out-
look. In establishing environmental and social strategies, the 
Group should adopt a more global perspective.

Suda: Also, it is necessary to clarify the costs associated with 
environmental, societal, and governance initiatives. Last year, 
the Group’s subsidiary in the UK received a prestigious com-
mendation in the corporate social responsibility field—the 
Responsible Business of the Year 2015 Award.*3 When I visited 
London, one of the people responsible for the company’s 
initiatives in the field mentioned the considerable cost of 
initiatives. This gave me pause for thought. Despite the large 
number of initiatives the Group conducts in Japan, there is 
little awareness of their cost. Clarifying the scale of costs will 
motivate the Group to leverage initiatives in businesses.

Mukai: In London, I spoke with an employee who works in 
Scotland usually but visits London periodically to attend 
meetings. By giving such arrangements greater exposure, 
the Group could demonstrate to both external and internal 
audiences the potential for using the Group’s technology to 
work in remote locations at home and also for creating work-
places that energize employees. I think this would boost 
employee motivation.

Abe: In a corporate group like the Fujitsu Group, which is large 
and covers a wide business field, it is not possible to inform 
every person about everything. With respect to strategies, it is 
necessary to set simple goals and advance Group-wide efforts 
to reach them. Moreover, the Group should communicate 
these goals in plain language.

— To conclude, what are your goals as external directors?

Mukai: Junior employees provide support to each external 
officer as part of the secretariat-related functions of the 
Independent Officers Council. This provides an excellent 
opportunity to listen directly to the views of the young 
employees who will one day lead the Fujitsu Group. Also, it 
allows me as an older person to tell them what I have learned 
from my experiences. While participating as an external direc-
tor in discussions based on broad perspectives, I want to be 
useful as a mentor for junior employees.

Suda: Fujitsu is a company with a strong desire to acquire and 
reflect a range of different feedback from people, also includ-
ing those from outside the Group. Nonetheless, I feel that 
many of the agenda items that the Board of Directors handles 
are treated as if they are already being close to conclusion. I 
want to use the Independent Officers Council and other 
means to contribute more to the process and play a role that 
entails questioning the direction of discussions themselves.

Abe: In this discussion, we have mentioned various areas that 
require improvement. I think we are still in the initial stage, 
and as such we have made a fairly good start. With my sights 
set on the Fujitsu Group’s future, I will fulfill my role to help 
enable free and vigorous discussions.

Yokota: I view the Fujitsu Group in a positive light as a corpo-
rate group with many excellent qualities. On the other hand, I 
think the Group needs to be more proactive in leveraging 
these qualities to fully realize growth. As a director, I will 
encourage the Group’s efforts in this respect.

*1   This primarily refers to systems that use consolidated net sales and consolidated operat-
ing income as indicators and that determine bonuses based on the degrees of attainment 
of business result targets for a fiscal year.

*2   The United Nations General Assembly unanimously adopted the SDGs in September 

2015. There are 17 SDGs, which comprise 169 targets relating to people, the Earth, and 
nutrition. International society is tasked with reaching these goals by 2030.

*3   Presided over by HRH The Prince of Wales, the British nonprofit organization Business in 
the Community gives this award in recognition of companies that engage in initiatives to 
realize an equitable society and a more sustainable future.

67

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MANAGEMENT

MANAGEMENT

(As of November 1, 2016)

Masami Yamamoto

Representative Director 

Chairman 

Tatsuya Tanaka

Representative Director 

President 

Norihiko Taniguchi

Director 

Number of years as director: 6 years 

Number of Fujitsu shares held: 133,622*

Number of years as director: 1 year 

Number of Fujitsu shares held: 31,217*

Number of years as director: 2 years 

Number of Fujitsu shares held: 59,905*

Birth: January 11, 1954

Apr. 1976 

Joined Fujitsu Limited

Jun. 2004 

 Executive Vice President, 
Personal Systems Business Group

Jun. 2005 

Corporate Vice President

Jun. 2007 

Corporate Senior Vice President

Jan. 2010 

Corporate Senior Executive Vice President

Apr. 2010  President

Jun. 2010  Representative Director 
President

Jun. 2015  Representative Director 
Chairman*1

Birth: September 11, 1956

Apr. 1980 

Joined Fujitsu Limited

Birth: September 7, 1954

Apr. 1977 

Joined Fujitsu Limited

Apr. 2005 

 Director of the Board and Vice President, 
Fujitsu (China) Holdings Co., Ltd.

May 2005 

 President and Representative Director, 
Fujitsu Advanced Solutions Limited*2

Dec. 2009 

 Senior Vice President, 
Manufacturing Industry Business Unit

Apr. 2012 

Corporate Vice President

Apr. 2014 

Corporate Senior Vice President

Jan. 2015 

Corporate Executive Officer 
SEVP

Jun. 2015  Representative Director 
President*1

Jun. 2007 

 Executive Vice President

Jun. 2008 

 Corporate Vice President

Apr. 2010 

 Corporate Senior Vice President

Apr. 2014 

 Corporate Executive Vice President

Jun. 2014 

 Director and Corporate Executive Officer 
SEVP, Head of Global Services Integration 
Business*1

Hidehiro Tsukano

Director 

Duncan Tait

Director 

Tatsuzumi Furukawa

Director 

Number of years as director: 3 years 

Number of years as director: 1 year 
Number of Fujitsu shares held: 37,017*

Number of years as director: 1 year 
Number of Fujitsu shares held: 0*

(Served as director of Fujitsu for 7 years from 1994 to 2001) 
Number of Fujitsu shares held: 53,000*

Birth: March 21, 1958

Apr. 1981 

Joined Fujitsu Limited

Jun. 2009  Head of Corporate Planning 
and Business Strategy Office

May 2011  Corporate Vice President

Apr. 2014 
Jun. 2015  Director*1

Corporate Senior Vice President/CFO*3

Apr. 2016 

 Corporate Executive Officer 
SEVP, Head of Global Corporate Functions/CFO*1

Birth: March 24, 1966

Mar. 1996 

 Business Development Head, Managed Services,  
Digital Equipment Corporation*4

Jun. 1999 

 Managed Services Director, 
Compaq Global Services, Compaq*4

Jun. 2004 

 Director and General Manager, Outsourcing, 
HP Services, Hewlett-Packard

Jan. 2006 

 Managing Director UKMEA, Unisys

Oct. 2009 

 Managing Director, UK&I Private Sector Division,  
Fujitsu Services Ltd.

Mar. 2011 

 CEO, Fujitsu Services Ltd.

Apr. 2014 

Jun. 2015 

 Corporate Senior Vice President, Fujitsu Limited
 Director*1

Aug. 2016 

 Corporate Executive Officer 
SEVP, Head of EMEIA & Americas Region*1

Birth: November 17, 1942

Apr. 1965 

Joined Fujitsu Limited

Jun. 1994  Director

Apr. 2000 
Jun. 2013  Director, Fujitsu Limited*1

Senior Vice President (until June 2001)

Jun. 2001 

 Corporate Senior Executive Vice President and  
Representative Director, NIFTY Corporation

Jun. 2002 

 President and Representative Director,  
NIFTY Corporation

Jun. 2007 

 Chairman and Representative Director,  
NIFTY Corporation (until June 2008)

68

Fujitsu Group  Integrated Report 2016 
 
 
* Number of shares held as of March 31, 2016
*1 To present
*2 Currently, Fujitsu Mission Critical Systems Limited

*3 CFO: Chief Financial Officer
*4 Currently, Hewlett-Packard
*5 Currently, the Japan Aerospace Exploration Agency (JAXA)

*6 Currently, Deutsche Bank
*7 Currently, Deutsche Securities Inc.
*8 Currently, Unitas Capital

AUDIT & SUPERVISORY BOARD MEMBERS

Audit & Supervisory Board Members

Kazuhiko Kato 

Yoshiki Kondo

Audit & Supervisory Board Members (External)

Megumi Yamamuro
Special Counsel, URYU & ITOGA

Hiroshi Mitani

Koji Hatsukawa Certified public accountant

CORPORATE EXECUTIVE OFFICERS

Miyako Suda

Director 

Jun Yokota

Director 

Special Advisor, The Canon Institute for Global Studies 

Special Advisor to the Chairman of KEIDANREN 

Representative Director and Chairman

Number of years as director: 3 years 

Number of Fujitsu shares held: 5,716*

Number of years as director: 2 years 

Number of Fujitsu shares held: 1,647*

Birth: May 15, 1948

Birth: June 26, 1947

Masami Yamamoto

Representative Director and President

Apr. 1982 

 Associate Professor, School of Economics,  
Senshu University

Apr. 1971 

Joined the Ministry of Foreign Affairs

Jan. 1998  Deputy Director-General, Economic Affairs Bureau

Tatsuya Tanaka

Apr. 1988 

 Professor, School of Economics, Senshu University

Jun. 2002 

Consul-General of Japan in Hong Kong

Apr. 1990 

 Professor, Faculty of Economics, 
Gakushuin University

Apr. 2001 

 Member of the Policy Board, the Bank of Japan  
(until March 2011)

May 2011 

Jun. 2013 

 Special Advisor, 
The Canon Institute for Global Studies*1
 Director, Fujitsu Limited*1

Apr. 2004 

 Ambassador Extraordinary and Plenipotentiary to 
the State of Israel

May 2009 

 Ambassador Extraordinary and Plenipotentiary to 
the Kingdom of Belgium

Oct. 2012 

Jun. 2014 

Jun. 2014 

 Ambassador Extraordinary and Plenipotentiary in 
charge of Economic Diplomacy and of Recon-
struction Assistance to Iraq (until January 2014)
 Special Advisor to the Chairman of KEIDANREN*1
 Director, Fujitsu Limited*1

Chiaki Mukai

Director 

Atsushi Abe

Director 

Vice President of the Tokyo University of Science 

Managing Partner, Sangyo Sosei Advisory Inc. 

Number of years as director: 1 year 
Number of Fujitsu shares held: 5,418*

Number of years as director: 1 year 
Number of Fujitsu shares held: 3,283*

Birth: October 19, 1953

Apr. 1977  Mitsui & Co., Ltd.

Jun. 1990 

 Manager, Electronic Industry Department,  
Mitsui & Co., Ltd.

Jan. 1993  Managing Director, Alex. Brown & Sons, Inc.*6

Aug. 2001 

 Managing Director and Head of Global Corporate 
Finance, Deutsche Securities Limited*7

Aug. 2004 

 Partner and Head of Japan, J.P. Morgan Partners 
Asia*8 (until March 2009)

May 2007 

Dec. 2009 

Feb. 2011 

Jun. 2015 

 Board Member, Edwards Group Ltd. 
(until October 2009)
 Managing Partner, Sangyo Sosei Advisory Inc.*1
 Board Member, ON Semiconductor Corporation*1
 Director, Fujitsu Limited*1

Birth: May 6, 1952

Nov. 1977 

 Staff, Department of Surgery, Keio University 
School of Medicine (until November 1985)

Aug. 1985 

 Payload Specialist, The National Space Develop-
ment Agency of Japan*5 (until March 2015)

Jun. 1987 

 Visiting Scientist, Division of Cardiovascular 
Physiology, Space Biomedical Research Institute, 
NASA Johnson Space Center (until December 1988)

Sep. 1992 

 Research Instructor of the Department of Surgery,  
Baylor College of Medicine (until August 2011)

Apr. 2000 

 Visiting Professor of the Department of Surgery,  
Keio University School of Medicine*1

Sep. 2004 

 Visiting Professor of the International Space 
University (until September 2007)

Oct. 2007 

 Director, Space Biomedical Research Office, 
Human Space Technology and Astronaut 
Department of JAXA

Apr. 2011 

Oct. 2014 

Apr. 2015 

Jun. 2015 

 Senior Advisor to the JAXA Executive Director  
(until March 2015)
 Vice President of the Science Council of Japan*1
 Vice President of the Tokyo University of Science*1
 Director, Fujitsu Limited*1

Corporate Executive Officers

Norihiko Taniguchi 

Hiroyuki Ono

Akira Kabemoto 

Hidehiro Tsukano

Shingo Kagawa 

Nobuhiko Sasaki

Duncan Tait 

Naoyoshi Takatsuna

Corporate Executive Officers

Masaaki Hamaba 

Susumu Ishikawa

Kazuhiro Igarashi 

Tango Matsumoto

Hidenori Furuta 

Shinichi Koizumi

Mitsutoshi Hirono 

Mitsuya Yasui

Toshiharu Kitaoka

Hideki Kiwaki

Kiyoshi Handa 

Hiroyuki Sakai 

Kazuo Miyata

Executive Fellow

Kazuhiko Ogawa

Corporate Executive Officers

Takato Noda 

Atsuo Yatagai 

Hiroaki Kondo 

Hiromu Kawakami

Kazuo Imada

Youichi Hirose

Katsumi Nakano 

Takeshi Nakajima

Masaki Kubota 

Akihisa Kamata

Fumihiko Teduka 

Katsuhiko Satou

Akihiro Okada 

Jo Oda 

Shikou Kikuta

Toshio Hirose

Mike Foster 

Sumito Kobayashi

Toshinori Kobayashi  Seiji Bonkohara

Masayuki Seno 

Junichi Saito

Takahito Tokita 

Hiroshi Hayashi

Junichi Azuma 

Isamu Yamamori

Masayoshi Matsumoto  Hirohisa Yamaguchi

Katsumi Fujiwara 

Megumi Shimazu

Yuichi Koseki

Senior Fellow

Mitsuhiro Kishimoto

69

Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATAPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESCORPORATE GOVERNANCE

CORPORATE GOVERNANCE

Basic Approach to Corporate Governance

The Company regards corporate governance as a critical mechanism to fulfill the senior management team’s mission in a 

manner befitting shareholders’ trust. This mission is based on the FUJITSU Way and enables a form of business management 

that, rather than pursuing short-term profits, justifies the trust of customers and business partners, motivates employees to 

work with vitality and pride, and contributes to society. Through such business management, the Company will grow and 

enhance corporate value over the medium to long term.

Structural Framework

The Company outlines the following rules to ensure the effective 
oversight and advice from the diverse perspectives of non-executive 
directors (hereinafter, the term used for the combination of inde-
pendent directors and non-executive directors appointed from 
within the Company) to executive directors on their management 
execution, as part of the Board of Directors’ function while taking 
advantage of a company with an Audit & Supervisory Board system:

a.   Same number or more of non-executive directors responsible 
for oversight are appointed as executive directors responsible 
for management execution. 

b.   Independent directors are appointed as the core members of 
non-executive directors, and at least one non-executive direc-
tor is appointed from within the Company. 

c.   Independent directors must meet the independence standards 
(hereinafter referred to as “Independence Standards”) estab-
lished by the Company. 

d.   In nominating non-executive director candidates, the 

Company takes account of the background of candidates and 
their insight on the Company’s business. 

Realizing Corporate Governance with Vitality
Mitsuya Yasui
Corporate Executive Officer

Executive Vice President, Head of Legal, Compliance & IP Unit

The Company has adopted its current corporate governance 
structure to facilitate sound business management and 
precise, agile decision making. Specifically, we clarify man-
agement responsibility through the involvement of directors 
whom the Annual Shareholders’ Meeting has appointed 
concerning decisions on important matters. Moreover, we 
ensure effective corporate governance through the audits of 
Audit & Supervisory Board members and mutual supervision 
among directors.
  When the “company with committees” (currently, the “com-
pany with nominating committee, etc.”) governance system 
became institutionalized, the Company maintained its Audit & 
Supervisory Board governance system based on the view that 
Audit & Supervisory Board members perform effective audits. 
The Company adopted this position because it deemed that 

70

e.   Audit & Supervisory Board members conduct external audits 
and provide oversight of the Board of Directors. The voluntary 
Executive Nomination Committee and Compensation 
Committee, composed mainly of non-executive directors and 
Audit & Supervisory Board members, and the Independent 
Officers Council all function to complement the Board of 
Directors. 

f.    Independent Audit & Supervisory Board members shall be the 
external Audit & Supervisory Board members who meet the 
Independence Standards.

Based on a decision made by the Board of Directors in December 
2015, the Company has established a basic policy “Corporate 
Governance Policy” summarizing the Company’s approach  
to corporate governance.
http://pr.fujitsu.com/jp/ir/governance/governancereport-b-en.pdf

In addition, for details on corporate governance, please see the Company’s website (“About 
Fujitsu,” “Corporate Responsibility,” “Management Systems,” “Corporate Governance”).
http://www.fujitsu.com/global/about/csr/management/governance/

auditors who are able to exercise authority independently, 
without having to seek consultation, play a significant role 
in ensuring disciplined business management. The Company 
continues to ensure sound business management through the 
effective and objective audits of Audit & Supervisory Board 
members who are independent of the senior management 
team; active appointment of external directors; and the 
 activities of the Executive Nomination Committee, the 
Compensation Committee, and an internal audit organization.
The Company believes that it has established an optimal 

corporate governance structure. However, insomuch as the 
goal of corporate governance is to improve business manage-
ment, the Company will continue to hold reviews and discus-
sions at the Board of Directors, as required, and ensure the 
corporate governance structure operates with vitality.

Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATA 
1. Overview of Corporate Governance Structure

Initiatives Taken to Strengthen Corporate Governance

2002

2006

2009

2015

Introduced an executive officer 
system

To expedite decision making through a significant delegation of authority and to 
separate management oversight and execution

Reduced directors’ terms to one year

To further clarify directors’ management responsibilities 

Established the Executive 
Nomination Committee and 
Compensation Committee

Established the Independent 
Officers Council

To ensure the transparency and objectivity of the process for choosing candidates 
for executives and the process of determining compensation, and to ensure an 
appropriate compensation system and level

To support independent officers, who maintain a certain degree of separation from 
the execution of business activities, in consistently gaining a deeper understand-
ing of Fujitsu’s business

Established Corporate Governance 
Policy

To explain to shareholders basic policies on the establishment and operation of 
systems in light of basic approaches to corporate governance 

Roles and Composition of Key Boards, Committees, 
and Councils 
Board of Directors
The Company has a Board of Directors to serve as a body for making 
important decisions and overseeing management. The Board of 
Directors delegates the decision-making authority over management 
execution to the representative directors and subordinate corporate 
executive officers to the broadest extent that is permitted by law and 
the Articles of Incorporation of the Company, and is considered to be 
reasonable and will mainly perform as an oversight and advisory 
function. Moreover, the oversight function of the Board of Directors has 
been strengthened by actively appointing external directors with high 
independence and diverse perspectives. Furthermore, in order to 
better define the management responsibility of the directors, their 
terms were reduced from two years to one year in accordance with a 
resolution at the Annual Shareholders’ Meeting held on June 23, 2006.
  As of June 27, 2016, the Board of Directors comprises 10 
members: five executive directors and five non-executive directors 
(including four external directors). The position of chairperson of 
the Board of Directors is separate from the position of president, 
who has ultimate responsibility for management execution.

Audit & Supervisory Board 
The Company has an Audit & Supervisory Board that performs the 
auditing and oversight functions. From an independent position that 
does not entail involvement with management decisions or execu-
tion, Audit & Supervisory Board members audit and provide oversight 
of the Board of Directors as well as management execution functions 
and attend important meetings, including meetings of the Board of 
Directors. The term of Audit & Supervisory Board members is four years.
  As of June 27, 2016, the Audit & Supervisory Board has five 
members, comprising two full-time Audit & Supervisory Board 
members and three external Audit & Supervisory Board members.
  Among the Audit & Supervisory Board members, full-time Audit & 
Supervisory Board member Mr. Kazuhiko Kato has extensive knowl-
edge of finance and accounting issues due to his many years of 
management experience in the Company’s finance and accounting 
divisions, including service as the CFO. Further, Mr. Yoshiki Kondo, 

who became a full-time Audit & Supervisory Board member on June 
27, 2016, has many years of experience in the sales divisions and 
system engineering divisions in Japan as well as extensive knowl-
edge of the Company’s mainstay services business. In addition, 
regarding the fields of specialization of external Audit & Supervisory 
Board members, please see “Appointment of External Directors and 
External Audit & Supervisory Board Members” on pages 73–74.

Executive Nomination Committee and Compensation Committee
The Company has established the Executive Nomination 
Committee and the Compensation Committee as advisory bodies 
for its Board of Directors to ensure the transparency and objectiv-
ity of its process for nominating directors and Audit & Supervisory 
Board members and its process for determining executive com-
pensation, as well as to ensure the fairness of the method and 
level of executive compensation. 

The Executive Nomination Committee deliberates on candi-
dates for director and Audit & Supervisory Board member posi-
tions in accordance with the Framework of Corporate Governance 
Structure and the Procedures and Policy of Directors and Audit & 
Supervisory Board Members Nomination, stipulated in the 
Company’s Corporate Governance Policy, and provides its recom-
mendations to the Board of Directors. 

In addition, the Compensation Committee provides its recommen-
dations on the level of base compensation and the method for calcu-
lating performance-based compensation to the Board of Directors in 
accordance with the Procedures and Policy of Determining Directors 
and Audit & Supervisory Board Members Compensation stipulated 
in the Company’s Corporate Governance Policy. 

Each committee is composed of a majority of non-executive 
directors and Audit & Supervisory Board members with at least 
one independent director. In fiscal 2016, each committee consists 
of three non-executive directors (including two independent 
directors) and one executive director. Both committees’ members 
as of July 28, 2016, are as follows. 
Chairman of both committees: Mr. Tatsuzumi Furukawa 
Members of both committees: Mr. Jun Yokota, Dr. Chiaki Mukai, 
and Mr. Masami Yamamoto 

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CORPORATE GOVERNANCE

Independent Officers Council 
In response to the requirements of Japan’s Corporate 
Governance Code, which facilitates the activities of independent 
directors and Audit & Supervisory Board members, and in order 
to invigorate discussions on the medium- to long-term direction 
of the Company at its Board of Directors’ meetings, the Company 
believes it essential to establish a system that enables indepen-
dent directors and Audit & Supervisory Board members, who 
maintain a certain degree of separation from the execution of 
business activities, to consistently gain a deeper understanding 
of the Company’s business. Based on this recognition, the 
Company established the Independent Officers Council, which 
comprises all independent officers (four external directors and 
three external Audit & Supervisory Board members). This coun-
cil convened seven times in fiscal 2015. At meetings of the 
council, independent officers discuss one or two agenda items 
thoroughly to help respective officers form opinions and to 
enliven deliberations of the Board of Directors. 

Support System for Directors and Audit & Supervisory Board Members
The Company provides directors and Audit & Supervisory Board 
members, irrespective of whether they are an executive director, 
non-executive director, or Audit & Supervisory Board member, 
with the following support necessary for each director and Audit 
& Supervisory Board member to fulfill their role and contribute 
to the Company’s corporate governance:
• 

 The Company prepares a framework to help directors and 
Audit & Supervisory Board members to acquire the 

• 

information they need, including advice from external experts, 
through financial support and staffing.
 The Company provides newly appointed directors and Audit & 
Supervisory Board members with necessary training, including 
information on their roles and responsibilities, internal struc-
ture, and business lineup. In addition, the Company provides 
ongoing opportunities for updating such information and 
knowledge periodically and when directors and Audit & 
Supervisory Board members feel the need for further training 
while they remain in the position.

Further, given that external officers’ knowledge of the 

Company’s business fields and corporate culture differs from that 
of internal officers, the Company has established systems that 
support external officers in addition to the above-mentioned 
support and the previously mentioned Independent Officers 
Council. The Company has established an organization through 
which the Company’s junior employees are assigned to respective 
external officers as assistants who provide direct support.

Status of Management Execution Organs
The Company appoints corporate executive officers and executive 
vice presidents who are assigned the management execution 
authority by the president and representative director. Furthermore, 
to heighten the efficiency of business management, the Company 
has established a Management Council comprising the representa-
tive directors and the corporate executive officers to assist the 
president and representative director in making decisions.

Fujitsu’s Corporate Governance Structure 

(As of June 27, 2016)

Shareholders/Annual Shareholders’ Meeting

Election/dismissal

Election/dismissal

Board of Directors: 10 members of the Board

Executive Directors
5 members of the Board

Oversight

Non-Executive Directors
5 members of the Board
(including 4 external directors)

Basic Policy on Establishing an Internal Control Structure

Consult

Recommend/propose

Executive Nomination Committee 
and Compensation Committee

Information sharing and opinion forming

Independent Officers Council
4 external directors and 3 external Audit & Supervisory Board members

Audit/oversight

Oversight

Report

Duty to establish  
a structure

Oversight

Report

President and Representative Director

Fujitsu Way Promotion Council

Risk Management &  
Compliance Committee

Others

Promote internal control

Audit

Audit & 
Supervisory 
Board

5 Audit & 
Supervisory  
Board members
(including 3 
external Audit & 
Supervisory Board 
members)

l

E
e
c
t
i
o
n
/
d
i
s

m

i
s
s
a

l

Report

Oversight

Corporate 
Executive 
Officers

Departments, 
Group 
companies

Management 
Council

Report

Oversight

Accounting audit/
internal control audit

Report

Oversight

Business audit

Corporate Internal Audit Division

Coordinate

Coordinate

Report

Accounting 
Auditors

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2. External Directors / External Audit & Supervisory Board Members 

Independence Standards for External Directors and 
Audit & Supervisory Board Members
The Company evaluates the independence of external officers 
based on the following standards.

a.  A director and Audit & Supervisory Board member will be 
independent if none of the following are met, at present 
and/or in the past:

(1) Director or employee of one of Fujitsu Group companies;*1
(2)  Director, executive officer, Audit & Supervisory Board member, 
or important employee of a major shareholder*2 of Fujitsu; 
(3)  Director, executive officer, Audit & Supervisory Board member, 

or important employee of a major lender*3 to Fujitsu;
(4)  Partner or employee of accounting auditor of Fujitsu;
(5)  Director, executive officer, Audit & Supervisory Board member, 
or corporate executive officer mutually exchanged between 
Fujitsu and other company;

(6)  A person who receives significant amount of monetary ben-
efits*4 or other property other than the compensation as a 
director or Audit & Supervisory Board member from Fujitsu; or
(7)  Director, executive officer, Audit & Supervisory Board member, 
or important employee of a major business partner*5 of Fujitsu. 
b.  A person who does not have a close relative*6 will be indepen-
dent, wherein a close relative meets one of the following, at 
present or at any time within the preceding three years: 
(1)  Executive director, non-executive director,*7 or important 

employee of Fujitsu Group companies;

(2)  Director, executive officer, Audit & Supervisory Board member, 
or important employee of a major shareholder of Fujitsu;
(3)  Director, executive officer, Audit & Supervisory Board member, 

or important employee of a major lender to Fujitsu;

(4)  Partner or employee of accounting auditor company of Fujitsu;
(5)  Director, executive officer, Audit & Supervisory Board member, 
or corporate executive officer mutually exchanged between 
Fujitsu and other company;

(6)  A person who receives significant amount of monetary ben-
efits or other property other than the compensation as a 
director or Audit & Supervisory Board member from Fujitsu; or
(7)  Director, executive officer, Audit & Supervisory Board member, 
or important employee of a major business partner of Fujitsu.

*1 “Fujitsu Group companies” means Fujitsu Limited and its subsidiaries.
*2  “Major shareholder” indicates the shareholder in the top 10 major shareholders listed in 

the latest business report of Fujitsu. 

*3  “Major lender” indicates the lender in the Group’s major lenders listed in the latest 

business report of Fujitsu. 

*4  “Significant amount of monetary benefits” means the sum of annual compensation for 

expert services and a donation equal to or more than ¥10 million. 

*5  “Major business partner” means a company with which Fujitsu Group companies made a 
business transaction within the preceding three fiscal years, and the total amount of the 
transaction exceeds 1% of consolidated sales revenue of either Fujitsu or that company. 
*6  “Close relative” means a family member, spouse, or cohabiter within the second degree of 

kinship (as stipulated in the Civil Code of Japan). 

*7  This condition applies only when judging the independence of Fujitsu’s external Audit & 

Supervisory Board member or a nominee thereof.

Appointment of External Directors and External Audit 
& Supervisory Board Members
Fujitsu actively appoints external officers to increase manage-
ment transparency and further improve efficiency. 

Fujitsu determines independence based on the independence 
standards stated above. All external officers have been registered 
with and accepted as independent officers by the financial instru-
ments exchanges on which Fujitsu is listed in Japan.

Fujitsu’s views on the roles, functions, and specific appointed 

statuses of external directors and external Audit & Supervisory 
Board members are as follows:

External Directors

Miyako Suda 

As an economist, Ms. Suda is an expert in international macroeconomics, and because of her knowledge of financial policy and global managerial 

insight, having served for 10 years (two terms) as a member of the Policy Board of the Bank of Japan, she fulfills an oversight function and role as an 

external director with a global perspective in the corporate governance of Fujitsu. Moreover, Ms. Suda has never been a major shareholder, nor has she 

held an executive management position with a major trading partner of the Company. Therefore, Fujitsu considers Ms. Suda to be independent.

Jun Yokota 

Mr. Yokota has served as Ambassador to Israel and Ambassador to Belgium, and is an expert in international economic negotiations, having 

served as a government representative for economic partnership agreement negotiations with Europe. Because of his deep knowledge of 

politics and economics from a global perspective, he fulfills an oversight function and role as an external director. Moreover, Mr. Yokota has 

never been a major shareholder, nor has he held an executive management position with a major trading partner of the Company. Therefore, 

Fujitsu considers Mr. Yokota to be independent.

Chiaki Mukai 

Dr. Mukai began her career as a doctor and became Japan’s first female astronaut. She exemplifies the spirit of challenge advocated by Fujitsu 

by being at the cutting edge of scientific fields. As we can expect her to provide fair and objective oversight and advice from a global perspective 

based on her extensive knowledge of science and technology, she will fulfill an oversight function and role as an external director. Fujitsu and 

the Tokyo University of Science, where Dr. Mukai serves as vice president, had business transactions in fiscal 2015 amounting to approximately 

¥11 million, which is considered immaterial and constituting no special relationship when taking into account the size of Fujitsu’s total sales. 

Therefore, Fujitsu considers Dr. Mukai to be independent.

Atsushi Abe 

Mr. Abe has extensive knowledge of the ICT industry and M&As based on his many years of experience in investment banking and private equity 

business. As we can expect Mr. Abe to provide oversight and advice from a shareholder and investor perspective, as well as to contribute to the 

timely and resolute decision making of management, he fulfills an oversight function and role as an external director. Moreover, Mr. Abe has 

never been a major shareholder, nor has he held an executive management position with a major business partner of the Company. Therefore, 

Fujitsu considers Mr. Abe to be independent.

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CORPORATE GOVERNANCE

External Audit & Supervisory Board Members

Megumi 

Yamamuro

Hiroshi 

Mitani 

Koji 

Hatsukawa 

Mr. Yamamuro has many years of experience in the legal profession. As he is an expert in corporate law, including the Companies Act, and domestic 

and overseas compliance measures, he fulfills an audit and oversight function and role as an external Audit & Supervisory Board member utilizing 

his experience and knowledge in Fujitsu’s corporate governance. Mr. Yamamuro has never been a major shareholder, nor has he held an executive 

management position with a major business partner of the Company. Therefore, Fujitsu considers Mr. Yamamuro to be independent.

Mr. Mitani has extensive knowledge of law, as well as areas involving business management including economics and social issues due to his 

experience as a public prosecutor and membership of the Fair Trade Commission. Therefore, he fulfills an audit and oversight function and role 

as an external Audit & Supervisory Board member utilizing his experience and knowledge in the corporate governance of Fujitsu. Mr. Mitani has 

never been a major shareholder, nor has he held an executive management position with a major business partner of the Company. Therefore, 

Fujitsu considers him to be independent.

Mr. Hatsukawa has a wealth of auditing experience as a certified public accountant and broad knowledge of corporate accounting. Therefore, he 

fulfills an audit and oversight function and role as an external Audit & Supervisory Board member utilizing his experience and knowledge in the 

corporate governance of Fujitsu. Moreover, PricewaterhouseCoopers Aarata, where Mr. Hatsukawa served as CEO, has never performed an 

accounting audit for Fujitsu. Fujitsu and PricewaterhouseCoopers Aarata in fiscal 2015 had business transactions totaling approximately ¥200 

million, which is considered immaterial and constituting no special relationship when taking into account the size of Fujitsu’s total sales. 

Therefore, Fujitsu considers Mr. Hatsukawa to be independent.

3. Policy for Deciding Executive Compensation

To ensure a more highly transparent executive compensation 
system, Fujitsu established the Compensation Committee by a 
resolution of the Board of Directors at a meeting held in October 
2009. The compensation of directors and Audit & Supervisory 
Board members is determined based on the following Executive 
Compensation Policy, which the Board of Directors revised in light 
of a report received from the Compensation Committee. 

Executive Compensation Policy
To secure exceptional human resources required to manage the 
Fujitsu Group as a global ICT company, and to further strengthen 
the link between its financial performance and shareholder 
value, while at the same time improving its transparency, Fujitsu 
establishes its Executive Compensation Policy as follows.

Executive compensation comprises the following: “Base 
Compensation,” specifically a fixed monthly salary in accordance 
with position and responsibilities; “Stock-Based Compensation,” 
which is a long-term incentive that emphasizes a connection to 
shareholder value; and “Bonuses” that are compensation linked 
to short-term business performance.

• 

• 

Bonuses
• 

Stock-Based Compensation
• 

 Stock-based compensation shall be granted to directors who 
carry out executive duties as a long-term incentive in accor-
dance with their position, for the purpose of purchasing the 
Company’s own shares.
 Purchases of the Company’s own shares shall be made 
through the Director Stock Ownership Plan. Shares purchased 
for this purpose shall be held by each director for the term of 
his or her service.

 Bonuses shall be paid to directors who carry out executive 
responsibilities. The amount of a bonus shall reflect business 
performance in the respective fiscal year.
 As a specific method for calculating a bonus, Fujitsu shall 
adopt an “On Target model” that uses consolidated revenue 
and consolidated operating profit as indicators, and the 
amount shall be determined in accordance with the degree 
of achievement of the performance targets for the respective 
fiscal year. 

Base Compensation
Base compensation is paid to all directors and Audit & 
Supervisory Board members. A fixed monthly amount shall be 
determined for each executive in accordance with the position 
and responsibilities of each executive.

In accordance with a resolution of the Annual Shareholders’ 
Meeting, the total amount of Base Compensation, Stock-Based 
Compensation, and Bonuses shall not exceed ¥600 million 
per year for directors and ¥150 million per year for Audit & 
Supervisory Board members.

(Reference) Executive compensation items and payment recipients

Base Compensation

For Management Oversight

For Management Execution 

Stock-Based 

Compensation

Bonuses

—

—

—

—

—

—

Recipient 

Non-executive directors 

Executive directors

Audit & Supervisory Board 

members 

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Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATA 
 
4. Policy for Strategic Shareholdings and the Standard of Exercising Voting Rights

The Company acquires and holds shares of other companies as 
strategic shareholdings to maintain and strengthen business 
transaction relationships, and it acknowledges that such action 
may significantly impact the benefits of shareholders. Based on 
the acknowledgement above, the Company has established  
a policy for strategic shareholdings and exercising voting rights 
as follows:
• 

 The Company makes judgment on the strategic shareholdings 
every year in light of the medium-term and long-term eco-
nomic rationality and other matters and verifies its rationality 
in the Board of Directors’ meeting. When medium-term and 

• 

long-term contributions toward increasing the Company’s 
corporate value are expected, the Company continues the 
strategic shareholdings.
 In exercising the voting rights of shares that the Company holds 
as strategic shareholdings, the Company comprehensively 
decides how to exercise the rights on the agenda item in con-
sideration of the purpose of the shareholding, the probability of 
maximizing the effect of the shareholding, and the increase in 
the Company’s corporate value as a minority shareholder. The 
Company considers selling the shares if it judges not to agree 
to the agenda item proposed by the investee company.

5. Status of Internal Audits, Accounting Audits, and the Internal Control Division 

Internal Audits and Accounting Audits Systems
Internal Audits
The Corporate Internal Audit Division serves as an internal audit 
group. This division audits the internal affairs of the entire Fujitsu 
Group in cooperation with the internal audit groups of each Group 
company and reports audit results to the president and represen-
tative director. The Corporate Internal Audit Division reports once 
a month, as a rule, to full-time members of the Audit & 
Supervisory Board on auditing plans for and results of internal 
audits, including matters relating to Group companies, and 
makes regular reports, once every quarter as a rule, to the Audit & 
Supervisory Board and accounting auditor.

The Corporate Internal Audit Division includes a significant 
number of employees with specialist internal auditing knowl-
edge, including Certified Internal Auditors (CIA), Certified 
Information Systems Auditors (CISA), and Certified Fraud 
Examiners (CFE).

Accounting Audits
The accounting auditor, Ernst & Young ShinNihon LLC, reports to 
the Audit & Supervisory Board concerning the auditing plans and 
results. The accounting auditor also conducts an exchange of 
opinions when needed and carries out coordinated audits. The four 
certified public accountants associated with Ernst & Young 
ShinNihon LLC who performed the accounting audit were Messrs. 
Kazuhiko Umemura, Yuichi Mochinaga, Tsuyoshi Saita, and Akiyuki 
Matsumoto. In addition, they were assisted by a further 45 certified 
public accountants, 23 accounting assistants, and another 53 
persons, all associated with Ernst & Young ShinNihon LLC.

Internal Control System
Internal Control Division
Based on the Basic Policy on Establishing an Internal Control 
Structure, the Risk Management & Compliance Committee and 
Fujitsu Way Promotion Council maintain and operate risk manage-
ment systems, compliance systems, and internal control structures 

related to financial reporting and execute duties regulated under 
the basic policy. The status of operation of the internal control 
system is periodically reported to the Board of Directors.

Risk Management System and Compliance System
The Company positions the risk management system and the 
compliance system at the heart of the Policy on the Internal 
Control System and has established the Risk Management & 
Compliance Committee, which supervises these systems globally.
The Risk Management & Compliance Committee is chaired by 
the president and representative director and consists mainly 
of executive directors. The Risk Management & Compliance 
Committee meets about every quarter. Regarding compliance 
violations and risks in business operations, including information 
security, the Risk Management & Compliance Committee oper-
ates a system that ensures the reporting of compliance violations 
and risks that have arisen to the Risk Management & Compliance 
Committee in a timely manner. It also operates the internal 
reporting system and formulates an action policy of the chief risk 
compliance officer. The progress and results of the activities of the 
Risk Management & Compliance Committee are periodically 
reported to the Board of Directors.

The chief risk compliance officer directs internal organizations 
based on the above-mentioned policy and strives to prevent risks 
in business operations from arising and conducts activities to 
minimize the loss that may be caused by the risks that have arisen. 
From April 2016 onward, the Risk Management & Compliance 

Committee directly reports to the Board of Directors. Also, sub-
committees of the Risk Management & Compliance Committee 
have been established for individual regions, which are geo-
graphical regions of the Fujitsu Group worldwide, in order to instill 
the risk management system and the compliance system 
throughout the Fujitsu Group.

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CORPORATE GOVERNANCE

System to Ensure Proper Financial Reporting
As for a system to ensure proper financial reporting, the Company 
has established the FUJITSU Way Committee. Under this commit-
tee, a system called “Eagle Next” for evaluation and auditing of 
internal controls for the purpose of ensuring proper financial 
reporting throughout the Fujitsu Group has been established 
and is operated.

Systems to Ensure the Appropriateness  
of Fujitsu Group Operations
The risk management system, the compliance system, and the 
system for ensuring proper financial reporting cover the Fujitsu 

Group. In addition, as a part of a system to ensure the appropriate-
ness of Fujitsu Group operations, the Company has established the 
Rules for Delegation of Authority called “Global DoA” that deter-
mines authority for the decision making of important matters of 
Fujitsu Group companies (excluding certain subsidiaries) and the 
decision-making process. The Company has its Group companies 
comply with the Global DoA. In addition, Group companies are 
required to report on their operations to the Company. In this way, 
the Company has put in place systems for decision making and the 
reporting of important matters throughout the Group.

6. Review of Corporate Governance in Fiscal 2015

The Fujitsu Group is strengthening its corporate governance to ensure a sustainable increase in corporate value. Here we report on the 
status of this initiative in fiscal 2015.

Number of Meetings of Key Boards and Committees

Board of Directors’ meetings (including extraordinary meetings) 

Audit & Supervisory Board meetings (including extraordinary meetings)

Attendance of external directors at Board of Directors’ meetings

15 (3)

9 (1)

100%

Attendance of external Audit & Supervisory Board members at Board of Directors’ meetings

100%

Ms. Miyako Suda: 100%; Mr. Jun Yokota: 100%; Dr. Chiaki Mukai: 100%; Mr. Atsushi Abe: 100%

Mr. Megumi Yamamuro: 100%; Mr. Hiroshi Mitani: 100%; Mr. Koji Hatsukawa: 100%

Attendance of external Audit & Supervisory Board members at Audit & Supervisory Board meetings 

100%

Mr. Megumi Yamamuro: 100%; Mr. Hiroshi Mitani: 100%; Mr. Koji Hatsukawa: 100%

Details of Remuneration

Type

Number of 
Recipients

1

(6)

5

(3)

Directors

(Compensation paid to 

external directors)

Audit & Supervisory 

Board members

(Compensation paid to 

external Audit & Supervisory 

Board members)

Remuneration Type

Base 
Compensation

Stock-Based 
Compensation

Bonuses

Other

¥413 million

¥35 million

¥85 million

—

(¥51 million)

¥114 million

(¥38 million)

Total Amount 
of 
Remuneration

¥534 million

(¥51 million)

¥114 million

(¥38 million)

Notes: 
1. The above includes directors and Audit & Supervisory Board members who resigned in fiscal 2015.
2.  The limit on remuneration to directors (including external directors) was resolved to be ¥600 million per year at the 106th Annual Shareholders’ Meeting held on June 23, 2006. The limit on 
remuneration to Audit & Supervisory Board members (including external Audit & Supervisory Board members) was resolved to be ¥150 million per year at the 111th Annual Shareholders’ 
Meeting held on June 23, 2011. The Company is paying the compensation shown in the above table, abiding by the remuneration limits.

76

Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATAEvaluation of the Board of Directors
In 2015, through a questionnaire mainly targeting external officers, the Company received evaluations focused on the operation of the 
Board of Directors. In 2016, through interviews mainly with external officers, the Company received feedback, which was reported to the 
Board of Directors and formed the basis of discussions on increasing the effectiveness of the Board of Directors.

Accountability
Fujitsu recognizes that explaining corporate and management information to shareholders, investors, and other stakeholders is an impor-
tant task within corporate governance, and it strives to disclose information in a timely and appropriate manner.

Meeting

Number 

of Times

Regular presenta-

12

tions to securities 

analysts and institu-

tional investors

Regular presenta-

tions to foreign 

institutional

investors

Regular presenta-

tions to individual 

investors

6

0

Engagement with 

11

shareholders 

Content

We hold regular presentations, including presentations by the president on our management direction, presenta-
tions by the president and CFO on our earnings results, and presentations by various senior executives on 
business strategy for the operations they oversee. In addition, the media are always invited to the briefings by 
the president, CFO, and heads of businesses, with the understanding that individual investors can thereby obtain 
information through reports that appear in the media.

The CFO and IR managers meet with foreign institutional investors regularly. We also have IR managers stationed 
in Europe and the US who meet and communicate regularly with investors, not only at the time of earnings 
announcements. 

At present, we do not hold presentations for individual investors. However, the investor relations section of our 
website includes materials used in presentations for securities analysts and institutional investors, transcripts of 
questions and answers, and videos. 

The Company has designated the CFO as the officer with overall control of promoting constructive dialogue with 
shareholders and established the Public and Investor Relations Division to advance such efforts. Taking fully into 
account the composition of the Company’s shareholders and under the overall control of the CFO, the Public and 
Investor Relations Division coordinates with divisions that assist in dialogues (business strategy divisions, 
accounting divisions, legal affairs divisions, business divisions, etc.) and senior business managers to hold 
dialogues and reports the results to the Board of Directors as required. Before convening the Annual 
Shareholders’ Meeting, we visit major institutional investors, who are the beneficial shareholders, and explain 
our management policies, approach to corporate governance systems, and the agenda items to be submitted to 
the Annual Shareholders’ Meeting. Further, in August 2016 in response to requests from institutional investors, 
we held a one-on-one meeting between an institutional investor and an external director (Mr. Atsushi Abe) for 
the first time. A report on this meeting was submitted to the Board of Directors.

Videos, presentation materials, Q&As, and other materials can be viewed on the following website:

http://www.fujitsu.com/global/about/ir/library/presentations/

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RISK MANAGEMENT

Our Approach to Risk Management

Through its global activities in the ICT industry, the Fujitsu Group continuously seeks to increase its corporate value and to 

benefit its customers, local communities, and all other stakeholders. We give high priority to assessing and responding appro-

priately to risks that threaten the achievement of our objectives, preventing materialization of these risks, and establishing 

measures to minimize the effect of materialized risks and prevent their recurrence. Moreover, we have built a Group-wide risk 

management and compliance system and are committed to its continuous implementation and improvement.

Development of Our Risk Management and Compliance Structure

To prevent the risk of loss arising during business execution, to 
respond appropriately to actualized risks, and to prevent their 
recurrence, the Fujitsu Group has established a Risk Management 
and Compliance Committee under the direct control of the Board 
of Directors. This committee is the highest-level decision-making 
body for risk management and compliance. Accordingly, the 
committee plays a leading role in identifying and assessing 
risks, deciding how to avoid or mitigate risks and whether to 
transfer or retain risks, and taking measures based on these 
decisions. In addition, the committee operates to minimize the 

effect when risks materialize.

The Risk Management and Compliance Committee assigns 
chief risk and compliance officers to each of Fujitsu’s divisions and 
Group companies in and outside of Japan. Also, we established 
Regional Risk Management and Compliance Committees in April 
2016. These committees coordinate with chief risk and compli-
ance officers to advance Group-wide management of risk and 
compliance that is focused on preventing risks from arising as 
well as responding to materialized risks.

Risk Management and Compliance Structure

Board of Directors

Risk Management & Compliance Committee

Secretariat

Risk Management Division

Global Legal Headquarters Division

Japan

Appoint Risk Management  

& Compliance Committee, etc.

Overseas

Appoint Regional Risk Management  

& Compliance Committees, etc.

Appoint chief risk and compliance officers

Appoint regional chief risk and compliance officers

Business Risks and Other Risks of the Fujitsu Group

The Fujitsu Group identifies, analyzes, and assesses risks inherent 
in business activities and takes steps to avoid or mitigate the 

effects of these risks. In addition, we have established processes 
for responding to materialized risks.

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Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATA 
Principal Risks

1.  Economic and  

financial market trends

• Risk associated with changes in the economic trends of mainstay markets
• Risk associated with the inability to predict market changes accurately and risk associated with greater-than-

expected market volatility

• Risk associated with the effect of exchange rate fluctuations on import and export transactions and risk associated 

with a decrease in assets or an increase in liabilities as a result of exchange rate fluctuations

• Risk associated with an increase in funding costs due to interest rate changes
• Risk associated with the impairment of assets under management due to a slump in the stock market

2. Customers

• Risk associated with changes in ICT investment trends among customers
• Risk associated with the inability to continue trust-based, transactional, or contractual relationships with customers

3. Competition and industry

• Risk associated with loss of competitiveness due to changes in market or competitive conditions
• Risk associated with a decrease in competitive advantages with respect to R&D

4. Suppliers and partnerships

• Risk associated with impediments resulting from the procurement of inferior quality products
• Risk associated with tight component supply due to natural disasters or other unpredicted events
• Risk associated with the inability to continue cooperative relationships with respect to partnerships, alliances,  

or licensing and risk associated with the inability to gain from such cooperation

5.  Statutory regulations,  

• Risk associated with increased adaptive costs and business opportunity losses arising from the strengthening of,  

government policies, and tax

or changes in, statutory regulations or government policies in countries where the Group has businesses

6. Other business execution

• Risk associated with defective products and services and risk associated with delivery delays or unprofitable projects 
• Risk associated with the inability to gain adequate return on R&D investment, capital investment, or investment in 

business acquisition or business reorganization

• Risk associated with license fees, settlements, or litigation resulting from the infringement of a third party’s 

intellectual property rights

• Risk associated with the inability to employ or develop required personnel, such as managers and engineers,  

and risk associated with the inability to prevent a loss of personnel

• Risk associated with soil or groundwater pollution at plants and risk associated with inappropriate handling of 

hazardous chemicals

• Risk associated with earthquakes, water damage, fire, demonstrations, or operational errors at the facilities of 

operating bases, plants, or datacenters in Japan and overseas

• Risk associated with a lowering of the credit rating of the Fujitsu Group as a result of its failure to reach earnings 

targets or deterioration in its financial position

• Risk associated with the infringement of related laws and regulations in Japan and overseas and risk associated 

with being the subject of litigation in relation to business execution

• Risk associated with the inability to continue businesses due to such natural disasters or accidents, including 

earthquakes, typhoons, and water damage, or the spread of infectious diseases (including the increased frequency 
or effect of the above-mentioned due to climate change)

• Risk associated with the effect on businesses of conflicts, terrorism, demonstrations, strikes, or political instability 

in the countries or regions where the Group has businesses 

7.  Natural disasters  
and sudden events

Response to Compliance Matters

In fiscal 2015, the Japan Fair Trade Commission (JFTC)  investigated 
Fujitsu Limited for its alleged violation of the Antimonopoly Act 
(unreasonable restraint of transaction) in connection with the 
sale of communication equipment to Tokyo Electric Power 
Company and Chubu Electric Power Company. With respect to the 
transactions with Tokyo Electric Power Company, in July 2016 the 
JFTC issued Fujitsu an administrative cease-and-desist order and 
an administrative surcharge order, and Fujitsu is responding 
appropriately to these orders. Fujitsu will continue cooperating 
fully and sincerely with the JFTC’s investigation and procedures.
Immediately following the JFTC’s on-site inspection, Fujitsu 
conducted a thorough internal investigation within the Fujitsu 

Group and took appropriate measures in accordance with its 
policies and applicable laws and regulations.

Fujitsu deeply regrets this incident and apologizes to all 

related parties for causing them concern.
  Aiming to adhere to the Fujitsu Way and comply with Japan’s 
Antimonopoly Act as well as the competition laws of other 
 countries, Fujitsu established in-house regulations, conducted 
education for officers and other employees, and operated a 
 whistleblowing system globally prior to this incident. Fujitsu will 
take rigorous measures to prevent the recurrence of such an 
incident and continue to strengthen compliance-related 
 measures further.

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Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATAPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIES 
 
INFORMATION SECURITY MANAGEMENT

INFORMATION SECURITY MANAGEMENT

Ensuring Information Security

Bearing in mind that ICT constitutes a fundamental part of the Fujitsu Group’s business, the Fujitsu Group maintains infor-

mation security throughout the Group and also proactively strives to maintain and improve its customers’ information security 

through Fujitsu’s products and services, and thereby contributes to the corporate philosophy that articulates our desire for  

“a network society that is rewarding and secure.”

Information Security Policy and Related Rules

The Fujitsu Group “seeks to be the customer’s valued and trusted 
partner and build mutually beneficial relationships with business 
partners” and to maintain confidentiality as a key aspect of its 
social responsibilities. To that end, the Group has established 
the Fujitsu Group Information Security Policy and is working to 
promote information security.

In accordance with the Framework of Information Security 
Rules, each Fujitsu Group company uses the Information Security 
Policy Formulation Guidelines and works to ensure the consistency 

of the policies of each Group company, taking into account the 
systems and laws in each country. The Group companies also 
use the Global Information Security Management Framework to 
select, decide on, and implement information security measures 
as well as to evaluate and improve them.

Fujitsu Group Information Security Policy (Full Text)

http://www.fujitsu.com/downloads/CSR/society/
FujitsuGroupInformationSecurityPolicy010.pdf

Framework of Information Security Rules

Fujitsu Group Information Security Policy

Group Companies in Japan

Overseas Group Companies

Information Management

ICT Security

• Information Management Rules

• Rules for Information System Security

•  Confidential Information Management 

• Rules for the Use of Fujitsu PKI*

Information Systems Security Policy and 

other rules and policies prepared by 

each company

Rules of Third Parties

• Personal Information Management Rules

Implementation Procedures

Implementation Procedures

* Public Key Infrastructure. Rules relating to the use of systems for personal identification and encoding

Information Security Organization

In order to further strengthen its security measures in response 
to the recent trend of more numerous and sophisticated cyber 
attacks, Fujitsu has established the CyberSecurity Committee, 
chaired by a Chief Information Security Officer (CISO), under the 

Information Security Organization

Risk Management & Compliance Committee, and has reviewed its 
global security organization structure, thereby ensuring the estab-
lishment and implementation of information security measures.

Risk Management & Compliance Committee

CyberSecurity Committee (Chair: CISO)

Japan

Japan CISO

EMEIA

Oceania

Asia

The Americas

EMEIA CISO

Oceania CISO

Asia CISO

The Americas CISO

Group company

Group company

80

Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATA 
Initiatives to Secure Information Security

Overview

Examples of initiatives in recent years

IT Security Initiatives within the Operations of the Fujitsu Group

In situations where ICT is utilized, a large volume of data related to busi-
ness is collected and made easily accessible. This is accompanied by 
various risks, such as the risk of information being leaked, damaged, or 
unavailable. For this reason, the Fujitsu Group has positioned IT security, 
which seeks to ensure the secure management of information when using 
ICT, as a common Group-wide theme, and is working toward this end.

Initiatives for the Protection of Customers’ Information Assets

The organizations and Group companies in the Fujitsu Group that provide 
system integration services are called upon to maintain an even higher 
level of information management than the rest of the Fujitsu Group 
because they have many more opportunities to handle customer informa-
tion assets and personal data. That is why Fujitsu’s Information Security 
Council Secretariat (Council Secretariat) provides its security management 
framework, which is the foundation of information security management, 
to all related organizations and Group companies. Related organizations 
and Group companies apply the framework and promote policies.

Cyber attacks are becoming increasingly advanced and sophisticated. One 
of Fujitsu’s initiatives to protect customers’ information assets from this 
threat is to promote the development of information security personnel 
with advanced security skills.

Initiatives toward the Improvement of Security Quality for Products  
and Services, Including Cloud-based Services

•  The Fujitsu Group Information Security Policy was formulated 

in April 2016.

•  To reinforce awareness of information security, e-Learning is 

implemented each year for all employees, including  executive 
officers. 

•  The CyberSecurity Committee was established. This committee 
discusses and approves basic policies regarding securing and 
enhancing security for the Fujitsu Group. 

• As of June 2016, 43 Group organizations had acquired 

Information Security Management System (ISMS) certification, 
which confirms compliance with the ISO/IEC 27001 international 
standard for information risk management. 

• In November 2016, we established the CyberSecurity Business 
Strategy Headquarters, which is positioned as the headquarters 
for the cyber security related operations of the Fujitsu Group.

•  We have positioned specialists in protecting information systems 
from cyber attacks as Security Meisters, and we plan to train and 
certify 2,000 engineers by the end of March 2018.

It is important for service providers to respond to ever-changing security 
threats to enable customers to be able to use services, such as cloud-based 
services, with a sense of safety and security. Fujitsu, as a service provider, 
clearly defines the security countermeasures to be implemented, formu-
lates guidelines and standards, and conducts audits. In addition, Fujitsu 
has established a dedicated organization that will respond to incidents. It is 
also engaged in third-party evaluation and makes information available to 
the public.

•  We have formulated the Fujitsu Cloud Data Security Standard  
(FJC DSS), which incorporates international security standards, 
customer security requirements, and Fujitsu’s abundant 
 experience in cloud platform operations.

•  In November 2015, we established the FUJITSU Advanced Artifact 
Analysis Laboratory (“A3L”—A-cubed Lab) to track increasingly 
sophisticated cyber attacks and concentrate and reinforce expert 
analysis technologies.

We are working to improve the security quality of software products, ensure 
security of products using open source software, and provide products with 
strong security against cyber attacks.

•  To enhance the quality of software products, activities to ensure 
security quality are being incorporated into the development 
process, centered on the Secure Software Development 
Promotion Team.

The business activities of the Fujitsu Group are supported by business 
partners, whose software, services, goods, and materials provide the basis 
for the value added by Group companies. The Fujitsu Group aims to elimi-
nate information security incidents together with its business partners. To 
this end, the Group continuously implements measures to maintain and 
strengthen information security, such as education, awareness raising, 
audits, and information sharing.

•  To prepare for the full-scale rollout of Japan’s Social Security 

and Tax Number System (commonly known as the “My Number” 
system) beginning in 2016, we revised the Information 
Management Procedure for Business Partners (agreement 
relating to information security between the Fujitsu Group and 
its partners) in September 2015. We also held training sessions 
to explain revisions and looked at case studies of targeted attacks.

R&D on Security Technologies for Supporting a Safe Lifestyle

Cyber attacks are becoming increasingly advanced and sophisticated. On 
the other hand, new services with identity confirmation are being explored, 
and there are demands for reliable identity confirmation technology that 
also protects personal information. Fujitsu Laboratories is developing the 
latest technologies to resolve these challenges.

•  We have developed security log analysis technologies that 

efficiently identify the sophisticated attacks hidden among the 
large volume of known attacks.

•  We have developed technology that extracts confidential data 
from a palm vein image and converts the data with a bio-code 
to encrypt it.

For further details on information security management, please refer to Fujitsu Group Information Security Report 2016.

http://www.fujitsu.com/global/about/resources/reports/securityreport/2016-securityreports/index.html

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Fujitsu Group  Integrated Report 2016CORPORATE GOVERNANCE / CORPORATE DATAPROGRESS IN BUSINESS MODEL TRANSFORMATIONREVIEW OF OPERATIONSFUJITSU GROUP OVERVIEWMANAGING CAPITAL TO ACCELERATE  GROWTH STRATEGIESSHAREHOLDER DATA

(As of March 31, 2016)

Capital: 
Authorized Common Stock: 
Issued Common Stock:  
Number of Shareholders:  

¥324,625 million
5,000,000,000 shares
2,070,018,213 shares
161,279

Equity Shareholdings by Type of Shareholder:

Japanese Financial 
Institutions and 
Securities Firms

Other 
Japanese 
Corporations

Foreign Institutions and  
Individuals

Japanese 
Individuals and 
Others

Corporate Headquarters:  Shiodome City Center, 

Transfer Agent: 

1-5-2 Higashi-Shimbashi, 
Minato-ku, Tokyo 105-7123, Japan 
Telephone: +81-3-6252-2220

 Mitsubishi UFJ Trust and Banking 
Corporation 
4-5, Marunouchi 1-chome, 
Chiyoda-ku, Tokyo 100-8212, Japan

26.33%

13.11%

39.11%

21.45%

Stock Exchange Listings:  Tokyo, Nagoya

*  The 118,892 thousand shares of Fujitsu Limited stock held by Fuji Electric Co., Ltd., as 

retirement benefit trust assets are categorized under the shareholdings of “Other Japanese 
Corporations.”

Accounting Auditors: 

Ernst & Young ShinNihon LLC

Shareholder Information:  For further information,  

Status of Principal Shareholders:

Principal Shareholders

Fuji Electric Co., Ltd.

Number of 
Shares Held 
(Thousands)

Percentage of 
Shares Held 
(%)

228,391

11.03 

Japan Trustee Services Bank, Ltd. (for trust)

86,296

The Master Trust Bank of Japan, Ltd. (for trust)

73,514

Fujitsu Employee Shareholding Association 

Mizuho Bank, Ltd.

Asahi Mutual Life Insurance Company

55,430

36,963

35,180

Japan Trustee Services Bank, Ltd. (for trust 9)

32,240

State Street Bank and Trust Company 505225

29,252

State Street Bank West Client Treaty 505234

28,692

State Street Bank and Trust Company 505001

28,387

4.17 

3.55 

2.68 

1.79 

1.70 

1.56 

1.41 

1.39 

1.37

Notes:  1.   The shares held by Japan Trustee Services Bank, Ltd. (for trust), The Master Trust 
Bank of Japan, Ltd. (for trust), and Japan Trustee Services Bank, Ltd. (for trust 9) 
pertain to the trust business by the institution.

2.   Of the shares held by Fuji Electric Co., Ltd., 118,892 thousand shares are trust 

properties that are trusted to Mizuho Trust & Banking Co., Ltd., and re-trusted to 
Trust & Custody Services Bank, Ltd., as retirement benefit trust assets. The voting 
rights involved in these shares are set forth to be exercised upon order of Fuji 
Electric Co., Ltd. The shares of Fujitsu Limited held by Fuji Electric Co., Ltd., and 
its consolidated subsidiaries total 231,875 thousand shares (representing an 
ownership stake of 11.21%), including 118,892 thousand shares held as 
retirement benefit trust assets.

3.   Of the shares held by Mizuho Bank, Ltd., 4,250 thousand shares are trust proper-
ties that are trusted to Mizuho Trust & Banking Co., Ltd., and re-trusted to Trust & 
Custody Services Bank, Ltd., as retirement benefit trust assets. The voting rights 
involved in these shares are set forth to be exercised upon order of Mizuho Bank, 
Ltd.

please contact: 
Fujitsu Limited 
Public & Investor Relations 
Telephone: +81-3-6252-2173 
Facsimile: +81-3-6252-2783

http://www.fujitsu.com/global/about/ir/

On the Publication of the Fujitsu Group Integrated Report 

2016 (Editorial Policy)

Since 2015, when the Fujitsu Group marked the 80th anniversary of 

its founding, we have published the Fujitsu Group Integrated Report, 

which integrates the previous Annual Report and CSR Report.

This report is for our various stakeholders, including sharehold-

ers and other investors, and provides information on non-financial 

aspects, such as society, the environment, and governance, together 

with financial information. Through this publication, we aim to 

communicate the Fujitsu Group’s initiatives for business activities 

and value creation comprehensively and simply.

In editing the report, we have referred to various guidelines, 

such as the International Integrated Reporting Framework of the 

International Integrated Reporting Council.

From the fiscal year ended March 31, 2015, Fujitsu has adopted 

the International Financial Reporting Standards (IFRS). However, 

some sections have presented results under the Japanese account-

ing standard for the purpose of year-on-year comparison. These 

sections are indicated in the report.

82

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Fujitsu Group  Integrated Report 2016 
 
 
 
 
 
 
 
FUJITSU GROUP’S INFORMATION DISCLOSURE

Corporate Website
Our corporate website presents information on the Fujitsu Group’s products, corporate 
activities, press releases, and messages from the president.

http://www.fujitsu.com/global/

Investor Relations Website
Our investor relations website presents information on financial results, materials and 
videos from various briefings, and corporate governance information. PDF versions of this 
Fujitsu Group Integrated Report are also available for viewing. 

http://www.fujitsu.com/global/about/ir/

Corporate Social Responsibility Website
Our corporate social responsibility website provides information on the Company’s think-
ing and initiatives in social and environmental fields and related promotion structures, 
as well as specific examples and data. PDF versions of the Fujitsu Group CSR Report,  
the Fujitsu Group Environmental Report, and the Fujitsu Group Information Security 
Report are also available for viewing. 

http://www.fujitsu.com/global/about/csr/

Fujitsu Group Reports

Fujitsu Group  

CSR Report 2016

http://www.fujitsu.com/global/
about/resources/reports/
sustainabilityreport/ 
2016-csrreport/index.html

Fujitsu Group  

Environmental Report 2016

http://www.fujitsu.com/global/about/ 
resources/reports/sustainabilityreport/ 
2016-environmentalreport/

Fujitsu Group  

Information Security Report 2016

http://www.fujitsu.com/global/about/ 
resources/reports/securityreport/ 
2016-securityreports/index.html

Please follow the link below for other publications and reports.

http://www.fujitsu.com/global/about/resources/

83

Fujitsu Group  Integrated Report 2016FUJITSU LIMITED
Shiodome City Center, 1-5-2 Higashi-Shimbashi,

Minato-ku, Tokyo 105-7123, Japan

Telephone: +81-3-6252-2220

http://www.fujitsu.com/global/

Legibility
We have reviewed this report using our ColorSelector tool to choose 
a highly accessible color combination so that the text and figures 
will be as legible as possible to the widest range of readers.

Consideration for the Environment
• This report has been printed using waterless printing, which 
reduces the amount of harmful materials used and emitted.
• FSC® Certified Paper as designated by the Forest Stewardship 
Council® has been used in printing in order to help preserve 
forestry resources. 

• Vegetable oil inks has been used that do not include volatile 

organic compounds.

©2017 Fujitsu Limited
Printed in Japan BA0048-1AP