Garmin Annual Report 2015

Plain-text annual report

A year in review Celebrating product innovation and customer experience Garmin, the Garmin logo, the blue Garmin delta, fēnix, G1000, G3000, G5000, GDL, VIRB, vívosmart, Forerunner, Edge, Delta, Montana, eTrex and Rino are trademarks of Garmin Ltd. or its subsidiaries and are registered in one or more countries, including the United States. Elevate, D2, Garmin Connect, Varia, epix, TT, Sport PRO, Garmin SailAssist, Panoptix, echoMAP, Garmin Quickdraw, STRIKER, Garmin babyCam, Garmin Drive, nüviCam, dēzl, dēzlCam, GSX, GRA, GMA and Beat Yesterday are trademarks of, or exclusively licensed to, Garmin Ltd. or its subsidiaries. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license. M00-60330-00 0416 LETTER FROM THE CEO Dear Shareholder, 2015 was a challenging year for most global companies, and Garmin was Finally, our auto segment delivered strong proﬁ tability in mature market no exception. The strong U.S. dollar reduced the U.S. dollar value of the conditions allowing us to invest in new opportunities for the future. revenue we generate outside the United States. Geopolitical conﬂ icts Our relationship with Honda Motor Co. expanded, resulting in Garmin negatively impacted demand for our products in key markets such as navigation being available on most Honda models around the globe. Russia and Eastern Europe. Lower oil prices—something we love as In addition, our relationship with Daimler continues to expand with consumers—had a negative impact on our sales to oil-producing markets. the introduction of the new 2017 Mercedes E-Class. Stock market volatility dampened enthusiasm in segments that are linked to asset appreciation. Finally, competition intensiﬁ ed across many of our business segments, which led to signiﬁ cant changes in the market. With all of the challenges we faced, one could wonder if there was any good news to celebrate. The answer is YES, and plenty of it: • Our revenue was down 2% for the year, but performed well despite the strong U.S. dollar. Unit deliveries were up 7% over 2014. • Our aviation, ﬁ tness, marine, and outdoor segments grew 9% on a combined basis during 2015, and grew 13% on average over the past three years as a direct result of our investments in these segments. • Our Beat Yesterday™ campaign was a resounding success that delivered increased interest in our products and our brand. • We expanded our operational footprint with a new factory in China and acquisitions that will bring new products and technologies to our portfolio. Looking forward to 2016, we understand that we cannot control the macro environment in which we operate. Instead, we choose to focus on our mission, which is creating superior products that play an essential role in our customers’ lives. We have a strong lineup of products across all of our business segments, which enable our customers to pursue the active • We delivered highly anticipated products and technologies. Wrist-based heart rate has become the must-have feature for ﬁ tness watches and lifestyles that they love. Our aviation, ﬁ tness, marine and outdoor segments are once again forecasted to deliver strong growth, while our auto segment activity trackers. Fitness delivered three new product families with remains a healthy source of proﬁ ts. wrist-based heart rate in 2015 including models with our own Elevate™ heart rate technology. Outdoor leveraged the momentum of the wearable market with the highly successful fēnix® 3. Marine launched a signiﬁ cant number of game-changing products resulting in increased market share. Aviation delivered several key aircraft certiﬁ cations during the year, including the new Cessna Latitude and HondaJet. I want to thank our shareholders for your interest in Garmin. We look forward to 2016 and the many exciting opportunities it presents. CLIFF PEMBLE | PRESIDENT AND CEO PRODUCT INNOVATION At Garmin, our mission is to create superior products for aviation, fitness, outdoor, marine and auto that are an essential part of our customers’ lives. To stay true to our vision—to be the global leader in every market we serve, with products sought after for their compelling design, superior quality and best value—we focus on innovation and diversification, while never losing sight of the benefits our products bring to our customers. It’s not about the things we make. It’s about the things we make possible. They like us. They really like us. 16.2 million Number of units shipped in 2015 125 Number of new products we released in 2015 23 Number of R&D facilities around the globe Product Innovation Dollars spent on research and development (R&D) in 2015 We’re committed to making great products even greater and creating exciting new ones. $427 million Aviation AVIATION In 2015, our avionics segment did it all—general and business aviation, helicopters and experimental aircraft. We continued relationships with aftermarket, airline and military channels and worked hard to capitalize on the Federal Aviation Administration’s (FAA) NextGen transformation of the National Airspace System (NAS) and other regulatory mandates around the world. We reduced complexity, enhanced efficiency, underscored safety, shortened learning curves and vastly simplified cockpit management in all phases of flight. In short, Garmin aviation innovation is modernizing the way we fly. 12 The number of consecutive years our avionics product support has earned the top spot in Aviation International News and Professional Pilot’s annual avionics product support surveys. 60,000 feet The maximum altitude from which the U.S Air Force fleet of RQ-4 Global Hawk aircraft will be operating with the Garmin Doppler-enabled GSX ™ 70 weather radar to provide real-time weather information to improve mission effectiveness. NOTABLE PRODUCTS & CERTIFICATIONS Cessna Latitude with Garmin G5000® avionics system D2™ Bravo Embraer Phenom 300 with G3000 Prodigy Touch integrated flight deck 2 Embraer Supplier of the Year Awards for support of the G1000® Prodigy and G3000® Prodigy Touch integrated flight decks in two categories: Material Support to Operations and Electro – Electrical Systems. That makes a total of 6 awards in Supplier of the Year categories since 2010, but who’s counting? OTHER NOTABLE PRODUCTS CERTIFICATIONS GDL® 84H and 88H ADS-B datalink for helicopters HondaJet ADS-B solutions VIRB® XE Aviation Bundle Automated Logbook GRA™ 55 Radar Altimeter and GI 205 Display GMA™ 350c Bluetooth® audio panel Gulfstream G150 and G200 Learjet 60 European-registered helicopters Fitness FITNESS Our fitness device users are serious about their data. And so are we. We build innovative next-generation wrist-worn and mounted devices for running, multisport activity and cycling at all levels, and our wearable activity trackers motivate and help our customers achieve their fitness goals. Made to work with Garmin Connect™ and Garmin Connect™ Mobile, Garmin fitness devices encourage our customers to analyze, share and inspire, even while on the go. No, strike that. Especially while on the go. 4,992,293 New Garmin Connect accounts Heart rate monitoring by wearables with new Elevate™ wrist-based heart rate technology 24x7 Our users were really active in 2015 2.56 trillion Steps taken NOTABLE PRODUCTS 2.5 billion Miles cycled 836 million Miles ran 12.3 million Miles swam That’s 19.9 billion meters vívosmart® HR with Elevate wrist-based heart rate Forerunner® 235 with Elevate wrist-based heart rate Varia™ Rearview Radar (shown with Edge® 1000) OTHER NOTABLE PRODUCTS Varia Smart Bike Lights Forerunner 25 Edge Explore 1000 Edge 20/25 Edge 520 Outdoor OUTDOOR On the trail or off, our specialized wrist-worn and handheld products let our customers go—and come back—with confidence. And now, their adventures are even more stylish. We’ve combined our leading technology, ruggedness, reliability and intuitive operation with premium watch design and materials. 5 Bold styles in the fēnix® 3 Sapphire collection 8 GB Built-in memory in the epix™, the first-of-its-kind, high-resolution, color and touchscreen GPS/GLONASS mapping watch 15 Minimum number of activities supported by the fēnix 3 Running, walking, hiking, mountaineering, geocaching, swimming, climbing, cycling, skateboarding, skiing, mountain biking, snowboarding, golfing, rowing and kayaking. And that’s just off the top of our heads. NOTABLE PRODUCTS We understand it’s not always the size of the dog that matters. 7 ounces The smallest of our Delta® mini GPS tracking collars fēnix 3 fēnix 3 Sapphire Sport PRO™ remote dog-training collar and handheld OTHER NOTABLE PRODUCTS Delta XC Rino® 650t Montana® 610/680 eTrex® Touch 25/35/35t epix T 5 mini and TT ™ 15 mini tracking-only dog devices with collars Montana 610t/680t VIRB X and VIRB XE Marine MARINE Our marine products—OEM, aftermarket, portable and wearable devices— feature advanced technology that integrates performance, quality, value and ease of use so our mariners can embark on every voyage with confidence. From streamlined, highly effective fishfinders to an entire plug-and-play marine network with sonar, radar and XM weather, we can outfit almost any type of rig. And in 2015, we did. 3…2…1…Go! We released the GPS 73 handheld with Garmin SailAssist™, the built-in countdown timer that calculates the perfect start to your race. Update rate in frames per second of our revolutionary Panoptix™ LiveVü sonar, which shows the fish action under the water in real time, even when the boat is stationary. 20 417 kHz Number of times per second the sonar signals oscillate and travel through water at around 1,500 meters per second with our revolutionary Panoptix sonar. NOTABLE PRODUCTS 5 Awards from the National Marine Electronics Association (NMEA), including Manufacturer of the Year echoMAP™ CHIRP series Panoptix all-seeing sonar Garmin Quickdraw™ Contours OTHER NOTABLE PRODUCTS Panoptix PS21 2016 CHIRP transducers STRIKER™ series fishfinders Auto AUTO In 2015, we held our position as the world leader in GPS navigation by designing and delivering driving solutions for a wide range of customers. As always, our products feature valuable tools, including situational awareness of traffic, exits, lane-departures, spoken directions, school zones and backup cameras, which deliver a more confident driving experience for our customers. But this was the year we really diversified into cameras and sensors, expanded our specialized product lines in motorcycle, trucking and RV markets and strengthened our OEM partnerships. 80% Garmin market share of the total U.S. personal navigation device (PND) market Time covered by a strategic relationship with Honda Motor Co. that brings our award-winning navigation into multiple Honda infotainment systems. Garmin babyCam™, the first in-vehicle video monitor that functions wirelessly with a compatible Garmin GPS navigator. 4 years Oh, baby! NOTABLE PRODUCTS Garmin Drive™ series Dash Cam 30/35 OTHER NOTABLE PRODUCTS nüviCam™ LMTHD Garmin babyCam dēzl™ 570/770 dēzlCam™ MARKETING The Garmin in-house ad agency creates original and sometimes disruptive ideas that emotionally connect our innovative products with our customers’ needs. We position these ideas almost anywhere and everywhere—print, television, in stores, online and out of home such as subway stations, airport terminals and highway billboards. 360° Beat Yesterday was launched across TV, print, out of home, digital and social channels. Anywhere we can reach our customers. If you fly, you’ve seen it at the airport. If you stay home, you’ve seen it there, too. In fact, we liked the idea so much, we started using it as our own internal mantra. ™ Beat Yesterday is a truly global campaign. It’s being used in major media outlets and in major retailers in markets around the world. 279,860,660 Visits to Garmin.com. That’s a 30.8% increase over 2014. 567% Increase in followers of @Garmin on Instagram Marketing 2,506,055 Number of views and counting Boom. The Beat Yesterday spot is popular on YouTube. FINANCIAL REVIEW The selected financial data below and elsewhere in this annual report should be read in conjunction with AUTO OUTDOOR the consolidated financial statements and notes thereto included in our Annual Report on Form 10-K, a copy of which is available at Garmin.com/10k or included with the print version of this annual report. OUR MARKETS • AUTO • OUTDOOR • FITNESS • AVIATION • MARINE REVENUE BY SEGMENT % OF TOTAL REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS 37 FITNESS AVIATION 24 OPERATING INCOME BY SEGMENT % OF TOTAL REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS MARINE TOTAL COMPANY REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS FINANCIAL REVIEW (CONTINUED) BOARD OF DIRECTORS EXECUTIVE OFFICERS REVENUE & NET INCOME $ IN MILLIONS DILUTED EPS $ PER SHARE R&D EXPENDITURES $ IN MILLIONS BOOK VALUE PER SHARE $ PER SHARE 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 COMPARISON OF THE 5-YEAR CUMULATIVE TOTAL RETURN AMONG GARMIIN LTD., THE NASDAQ COMPOSITE INDEX, AND THE NASDAQ 100 INDEX • GARMIN • NASDAQ COMPOSITE • NASDAQ 100 $250 $200 $150 $100 $50 $0 2010 2011 2012 2013 2014 2015 $100.00 $100.00 $100.00 $134.61 $100.53 $108.39 $143.68 $116.92 $130.11 $170.56 $166.19 $185.91 $201.94 $188.78 $221.60 $149.30 $199.95 $246.22 The graph matches Garmin Ltd.’s cumulative 5-year total shareholder return on common stock with the cumulative total returns of the NASDAQ Composite Index and NASDAQ 100 Index. The graph tracks the performance of a $100 investment* in our common stock and in each index (with the reinvestment of all dividends) from 12/31/2010 to 12/31/2015. *$100 invested on 12/31/09 in stock or index, including reinvestment of dividends. Fiscal year ending December 31. The stock price performance included in this graph is not necessarily indicative of future stock price performance. Dr. Donald H. Eller 2 | 3 Independent Technical Expert Joseph J. Hartnett 1 | 2 | 3 Interim President and CEO Sparton Corp. Dr. Min H. Kao Executive Chairman Garmin Ltd. Charles W. Peffer 1 | 2 | 3 Retired Partner KPMG LLP Clifton A. Pemble President and CEO Garmin Ltd. Thomas P. Poberenzy 1 | 2 | 3 Chairman Emeritus Experimental Aircraft Association (EAA) 1| Audit Committee 2| Nominating and Corporate Governance Committee 3| Compensation Committee Dr. Min H. Kao Executive Chairman Clifton A. Pemble President and CEO Douglas G. Boessen CFO and Treasurer Andrew R. Etkind Vice President, General Counsel and Secretary Dan J. Bartel Vice President, Worldwide Sales Garmin International, Inc. Patrick G. Desbois Vice President, Operations Garmin International, Inc. Philip I. Straub Vice President and Managing Director, Aviation Garmin International, Inc. Sean M. Biddlecombe Managing Director, EMEA Garmin (Europe) Ltd. P.C. Huang General Manager Garmin Corp. INVESTOR RELATIONS investor.relations@garmin.com Security analysts, investment professionals and shareholders can find investor relations information on the company’s website at Garmin.com/10k. OFFICES Garmin Ltd. Mühlentalstrasse 2 8200 Schaffhausen Switzerland TRANSFER AGENT Computershare Trust Company, N.A. 250 Royal Street Canton, MA 02021 United States INDEPENDENT ACCOUNTANTS Ernst & Young LLP MARKET INFORMATION The shares of Garmin Ltd. are traded on the NASDAQ Global Select Market under the symbol GRMN. Garmin Ltd. is a component of the S&P 500 Index. Garmin International, Inc. 1200 E. 151st St. Olathe, KS 66062-3426 United States Garmin (Europe) Ltd. Liberty House Hounsdown Business Park Southampton SO40 9LR United Kingdom Garmin Corp. No. 68, Zhangshu 2nd Rd. Xizhi Dist., New Taipei City 221 Taiwan, R.O.C.

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