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Genius Brands International, Inc.

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FY2015 Annual Report · Genius Brands International, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2015

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ___________ to ___________

000-54389
Commission file number

GENIUS BRANDS INTERNATIONAL, INC.
(Exact name of registrant as specified in its charter)

Nevada
(State or other jurisdiction of
incorporation or organization)

20-4118216
(I.R.S. Employer
Identification No.)

301 N. Canon Drive, Suite 305
Beverly Hills, CA 90210
310-273-4222
(Address and telephone number of principal executive offices)
____________________________
(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act: none

Securities registered pursuant to Section 12(g) of the Act: common stock, par value $0.001 per share.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes   o   No  x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes  o   No 
x

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.  Yes  x   No  o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  during  the  preceding  12  months  (or  such  shorter
period that the registrant was required to submit and post such files) .  Yes  x   No  o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of the registrant’s knowledge, in the definitive proxy or information statement incorporated by reference in Part III of
this Form 10-K or amendment to Form 10-K. o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a small reporting
company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange
Act. (Check one):

Large accelerated filer o
Non-accelerated filer (Do not check if a smaller reporting company) o

Accelerated filer
Smaller reporting company

o
x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes   o   No  x

The  aggregate  market  value  of  the  registrant’s  voting  and  non-voting  common  stock  held  by  non-affiliates  of  the  registrant  (without
admitting that any person whose shares are not included in such calculation is an affiliate) computed based upon the last sale price of the
registrant’s common stock as reported on the OTCQB on June 30, 2015 was $7,689,334.

As of March 29, 2016, there were 11,319,450 shares of the registrant’s common stock outstanding.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Genius Brand International, Inc.

Table of Contents

PART I.

Item 1.

  Business

Item 1A.

  Risk Factors

Item 1B.

  Unresolved Staff Comments

Item 2.

  Properties

Item 3.

  Legal Proceedings

Item 4.

  Mine Safety Disclosures

PART II.

Item 5.

Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity

Securities

Item 6.

  Selected Financial Data

Item 7.

  Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.

  Quantitative and Qualitative Disclosures About Market Risk

Item 8.

  Financial Statements and Supplementary Data

Item 9.

  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Item 9A.

  Controls and Procedures

Item 9B.

  Other Information

PART III.

Item 10.

  Directors, Executive Officers and Corporate Governance

Item 11.

  Executive Compensation

Item 12.

  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 13.

  Certain Relationships and Related Transactions, and Director Independence

Item 14.

  Principal Accounting Fees and Services

PART IV.

Item 15.

  Exhibits, Financial Statement Schedules

SIGNATURES 

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual  Report  on  Form  10-K  (including  the  section  regarding  Management's  Discussion  and Analysis  and  Results  of  Operation)
contains  forward-looking  statements  regarding  our  business,  financial  condition,  results  of  operations  and  prospects.  Words  such  as
"expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions or variations of such words are intended
to identify forward-looking statements, but are not deemed to represent an all-inclusive means of identifying forward-looking statements as
denoted  in  this Annual  Report  on  Form  10-K. Additionally,  statements  concerning  future  matters  are  forward-looking  statements.  These
statements include, among other things, statements regarding:

Although  forward-looking  statements  in  this Annual  Report  on  Form  10-K  reflect  the  good  faith  judgment  of  our  management,  such
statements can only be based on facts and factors currently known by us. Consequently, forward-looking statements are inherently subject
to risks and uncertainties and actual results and outcomes may differ materially from the results and outcomes discussed in or anticipated by
the  forward-looking  statements.  Factors  that  could  cause  or  contribute  to  such  differences  in  results  and  outcomes  include,  without
limitation, those specifically addressed under the heading "Risks Factors" below, as well as those discussed elsewhere in this Annual Report
on Form 10-K. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this
Annual Report on Form 10-K. We file reports with the Securities and Exchange Commission ("SEC"). Our electronic filings with the SEC
(including our Annual Reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to
these reports) are available free of charge on the SEC’s website at http://www.sec.gov. You can also read and copy any materials we file
with  the  SEC  at  the  SEC's  Public  Reference  Room  at  100  F  Street,  NE,  Washington,  DC  20549.  You  can  obtain  additional  information
about the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.

We undertake no obligation to revise or update any forward-looking statements in order to reflect any event or circumstance that may arise
after  the  date  of  this Annual  Report  on  Form  10-K,  except  as  required  by  law.  Readers  are  urged  to  carefully  review  and  consider  the
various disclosures made throughout the entirety of this Annual Report on Form 10-K, which are designed to advise interested parties of
the risks and factors that may affect our business, financial condition, results of operations and prospects.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1.

Business.

Overview

PART I

Genius  Brands  International,  Inc.  (“we”,  “us”,  “our”,  “GBI”  or  the  “Company”)  is a  global  content  and  brand  management  company
dedicated to providing entertaining and enriching “content and products with a purpose” for toddlers to tweens. Led by industry veterans
Andrew Heyward (Chief Executive Officer) and Amy Moynihan Heyward (President), the Company produces original content and licenses
the  rights  to  that  content  to  a  variety  of  partners.  Our  licensees  include  (i)  companies  to  which  the  audio-visual  rights  are  licensed  for
exhibition in various formats such as Pay Television, Free or Broadcast Television, Video-on-Demand (“VOD”), subscription on demand
(“SVOD”),  DVDs/CDs  and  more  and  (ii)  companies  that  develop  and  distribute  products  based  on  our  content  within  different  product
categories such as toys, electronics, publishing, home goods, stationary, gifts, and more.

The Company owns a portfolio of original children’s entertainment that is targeted at toddlers to teens including the award-winning  Baby
Genius,  Warren  Buffett's  Secret Millionaires Club, Thomas Edison's Secret Lab  and Stan Lee's Mighty 7,  the  first  project  from Stan Lee
Comics, LLC, a joint venture with legendary Stan Lee's POW! Entertainment.

In  addition  to  the  Company’s  wholly-owned  brands,  it  also  acts  as  licensing  agent  for  certain  brands,  leveraging  its  existing  licensing
infrastructure  to  expand  these  brands  into  new  product  categories,  new  retailers,  and  new  territories.  These  include  the  best-selling
children’s  book  series, Llama  Llama  (for  which  the  Company  is  also  producing  an  original  series); Psycho  Bunny,  a  luxury  apparel
line; From Frank, a humor greeting card and product line; and Celessence Technologies, the world's leading microencapsulation company.

On April 2, 2014, the Company filed a certificate of amendment to its Articles of Incorporation to affect a reverse split of our issued and
outstanding common stock on a 1-for-100 basis. The reverse stock split was effected on April 7, 2014 (the “Reverse Split”). All share and
per share amounts referenced in this Annual Report on Form 10-K are adjusted to give retrospective effect to the Reverse Split.

Strategic Initiatives

During 2014 and 2015, the Company began a series of strategic initiatives to restructure certain areas of business in an effort to operate
more profitably in the long term. These included product sales, content distribution, production, and product development:

1) During the second quarter of 2014, the Company began phasing out the direct production and sale of physical products including
DVDs and CDs and shifted to a licensing model whereby these functions were outsourced to industry experts and category leaders
in their respective industries. On July 14, 2014, the Company employed Stone Newman in the newly created position of President
– Global Consumer Products to manage all consumer products, licensing and merchandising sales for the Company’s brands.

2)

Prior to the third quarter of 2014, the Company utilized an agency to license its content to international television broadcasters,
home  video,  and  digital  distribution  outlets.  To  exert  greater  control  over  the  distribution  of  its  expanding  portfolio  of  content,
during the second quarter of 2014, the Company formed a new global distribution division and appointed Andrew Berman to the
newly created position of Senior Vice President - International Sales to oversee the division and the appointment of regional agents
to represent the Company locally in key regions.

3) During  the  third  and fourth  quarter  of  2014,  the  Company  partnered  with  various  pre-production,  production,  and  animation
companies  to  provide services  to  the  Company  for  the  production  of  Thomas  Edison’s  Secret  Lab   in  exchange  for  a  certain
percentage  of the series’ forthcoming adjusted net revenues and the ability to distribute the series in certain languages in certain
territories.  This  model  helps  to  better  manage  the  Company’s  cash  flows  while  enabling  it  to  exploit  territories  that  would
otherwise be challenging to manage and monetize.  The Company intends to replicate the model for future productions.

4)

5)

The infrastructure the Company has put in place enables it to efficiently exploit a growing portfolio of brands. The Company is
actively developing a number of new brands, like Space Pop, to add to its growing portfolio and consistently looks for existing
brands  to acquire  or  act  as  licensing  agent,  as  with  the  best-selling line  of  books, Llama Llama  which  the  Company recently
signed.  The  Company  remains  focused  on  brands  that  lend  themselves to  interactive  exploitation  in  multiple areas  and  are
consistent with the Company’s primary point of differentiation: providing multi-media “content and products with a purpose” that
entertain and enrich kids.

Consistent with the Company's strategy of securing widespread distribution for its content in a variety of formats and building
awareness  and  engagement  for  its  brands  that  in  turn  drives  its  consumer  products  business,  the  Company  has  expanded  its
successful  relationship  with  Comcast  beyond  the  already  popular  Baby  Genius  on-demand  offering.  The  Company  has
announced it launched a new Kid Genius Channel in the fourth quarter of2015, offering 24-hours of video on-demand content
that will be consistent with the Company's "content and products with a purpose" mission. The new video on-demand channel
will include the Company's own content, in addition to other content the Company will curate, to offer a robust line-up for kids.
The Company's Senior Vice President-International Sales, Andrew Berman, will oversee the channel.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Recent Developments

Distribution agreement with Sony Pictures Home Entertainment Inc.

On February 18, 2016, we entered into a distribution agreement with Sony Pictures Home Entertainment Inc. (“Sony”), pursuant to which
the  Company  agreed  to  grant  Sony  certain  rights  for  the  marketing  and  distribution  of  the  Company’s  animated  feature-length  motion
pictures and animated television series in the United States and in Canada, and potentially additional countries. In consideration for such
rights, and subject to certain conditions, Sony has paid the Company an advance in the amount of $2.0 million, against future royalties.

Private Placement

On  October  29,  2015,  we  conducted  a  private  placement  with  certain  accredited  investors  pursuant  to  which  we  sold  an  aggregate  of
4,330,000 shares of our common stock and warrants to purchase up to an aggregate of 4,330,000 shares of common stock, at a purchase
price of $1.00 per share and a warrant, for gross proceeds to us of $4,330,000 (the “2015 Private Placement”). The closing 2015 Private
Placement had closed on November 3, 2015. Stock offering costs were $502,218.

The warrants are exercisable into shares of common stock for a period of five (5) years from issuance at an initial exercise price of $1.10
per share, subject to adjustment in the event of stock splits, dividends and recapitalizations. The Company is prohibited from effecting an
exercise  of  the  warrants  to  the  extent  that  as  a  result  of  such  exercise,  the  holder  would  beneficially  own  more  than  4.99%  (subject  to
increase up to 9.99% upon 61 days’ notice) in the aggregate of the issued and outstanding shares of common stock, calculated immediately
after giving effect to the issuance of shares of common stock upon exercise of the warrant.

Pursuant to the terms of the purchase agreements, beginning on the closing date of the 2015 Private Placement and ending sixty (60) days
after the Effective Date (as defined in the Purchase Agreements), the Company shall not issue any securities, subject to certain exceptions.
Additionally,  until  the  later  of  (i)  such  time  as  the  investors  in  the  2015  Private  Placement,  in  the  aggregate,  hold  less  than  50%  of  the
common  stock  originally  purchased  by  them  in  the  Private  Placement  and  the  average  daily  trading  volume  of  the  common  stock  for  a
period  of  ten  (10)  consecutive  trading  days  is  greater  than  $75,000  and  (ii)  the  one  year  anniversary  of  the  closing  of  the  2015  Private
Placement, the Company has agreed to not sell any securities, subject to certain exceptions, at an effective per share price of common stock
less than the purchase price of the common stock sold in the 2015 Private Placement then in effect.

The Company has agreed to file a “resale” registration statement with the SEC covering all shares of common stock and shares of common
stock underlying the warrants issued or issuable in the 2015 Private Placement within 45 days of the closing of the 2015 Private Placement
and to maintain the effectiveness of the registration statement until all securities have been sold or are otherwise able to be sold pursuant to
Rule 144. The Company has agreed to use its reasonable best efforts to have the registration statement declared effective within 90 days of
the closing of the 2015 Private Placement (or 120 days after such closing if the registration statement is subject to review by the SEC. The
Company is obligated to pay to investors a fee of 1% per month in cash for every thirty day period up to a maximum of 6%, (i) that the
registration  statement  has  not  been  filed  after  the  required  filing  date,  (ii)  following  the  required  effectiveness  date  that  the  registration
statement has not been declared effective; and (iii) as otherwise set forth in the Registration Rights Agreement

Chardan Capital Markets LLC acted as sole placement agent in the 2015 Private Placement in consideration for which Chardan received a
cash fee of $300,000 and a five-year warrant to purchase up to 425,000 shares of common stock (the “Placement Agent Warrant”) at an
initial exercise price of $1.20 per share. The terms of the Placement Agent Warrant are identical to the warrants issued in the 2015 Private
Placement, except with respect to the exercise price thereof.

Our Products

Original Content

The Company owns and produces original content that is meant to entertain and enrich toddlers to tweens. It is generally a three-year cycle
from the inception of an idea, through production of the content and development and distribution of a range of consumer products to retail,
creating an inevitable lag time between the creation of the intellectual property to the realization of economic benefit of those assets. The
goal is to maintain a robust and diverse portfolio of brands, appealing to various interests and ages, featuring evergreen topics with global
appeal. The Company’s portfolio of intellectual property can be licensed, re-licensed, and exploited for years to come, with revenue derived
from multiple sources and territories.

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our portfolio of original content includes:

Already Released Content

·

·

·

·

·

Baby Genius: For  more  than  ten  years, Baby Genius  has  earned  worldwide  recognition  for  creating  award-winning
products for toddlers. Its catalogue of 500 songs, 125 music videos, and toys feature classic nursery rhymes, learning
songs, classical music, holiday favorites and more. Expanding the timeless appeal of Baby Genius offerings, GBI re-
launched Baby Genius  in  September  2015  with  fresh,  new  designs,  new  entertainment  and  an  array  of  new  toddler
products.
Warren Buffet’s Secret Millionaire’s Club : In this popular animated series, Warren Buffett acts as a mentor to a group
of kids who have international adventures in business. Secret Millionaire’s Club empowers kids by helping them learn
about  the  business  of  life  and  the  importance  of  developing  healthy  life  habits  at  an  early  age.  In  addition  to  the
animated series, product offerings include classroom materials, an annual youth promotion, books, home video and a
new line of consumer products that was introduced in the Summer of 2015.
Stan  Lee’s  Mighty  7 :  This  animated  feature  length  film  is  the  first  property  from  Stan  Lee  Comics,  LLC,  a  joint
venture  with  legendary  superhero  creator  Stan  Lee. The  Company  continues  to  expand  distribution  of  the  film  with
recent sales in a number of international territories.
Martha & Friends: Martha & Friends is an animated series featuring a 10-year-old Martha Stewart. Together with her
three best friends and two dogs, the kids learn how easy and fun it is to do-it-yourself. Every show is filled with lots of
projects kids can do by themselves.
Gisele & the Green Team: Supermodel turned superhero, Gisele and her team lead a double life to save the planet.
This is the first superhero series that inspires girls to be environmentally responsible while also celebrating diversity
and teaching children the power of friendship and teamwork.

Current Production

·

Thomas Edison’s Secret Lab: In this new, original series created by the Company in partnership with American Public
Television and Charles Edison Fund, kids learn how fun science and math can be with Thomas Edison. In this new
comedy adventure series, a group of kids discover a secret lab left behind by Edison, who also appears as a hologram
guiding and encouraging the kids to explore and discover the world around them. The series will air on Netflix, and on
Comcast and, with a line of consumer products to follow in early 2016.

Content in Development

·

·

·

·

Llama Llama: On February 19, 2015 the Company announced it was appointed to lead the worldwide expansion of
Anna  Dewdney’s  New York Times  bestselling and multiple award-winning children’s book franchise, Llama  Llama.
The Company will be creating, for the first time, animated content based on the Llama Llama books for multiplatform
distribution  in  addition  to  a  global  licensing  and  merchandise  program  for Llama  Llama  across  a  multitude  of
categories, including toys, games, apparel, accessories, bedding, and healthy snacks to be introduced in 2016.
Space Pop (working title): Space Pop is space-adventure / comedy series targeted toward tween girls blending fashion,
music, and friendship scheduled for mid 2016 release, the property has already secured several licenses over multiple
categories.
Girl’s Property #2: A second girls’ property targeted toward tween girls is based on an existing and established brand
currently in the retail market.
Stan Lee Property #2: A kid-friendly superhero brand developed with Stan Lee to appeal to a younger audience.

Licensing Agent

Augmenting  the  Company’s  original  content,  the  Company  acts  as  an  agent  for  the  following  established  brands  which  maximizes  the
existing infrastructure while creating incremental sources of revenue for the Company without additional overhead:

·

·

·

Psycho Bunny: Inspired  by  the  17th-century  maritime  marauders  and  secret  societies  such  as  the  infamous  Skull  &
Bones, Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American
design. Currently available in limited product categories in upscale department stores, the Company is expanding this
popular brand to additional product lines, new retail outlets, and additional international territories. The Company has
already signed licensees for headwear and footwear.
From  Frank:  Already  a  popular  line  of  greeting  cards,  the  Company  is  expanding  the  brand  into  new  product
categories and have already signed licensees for publishing, stationery, gifts, lottery and more.
Celessence:  Celessence’s  microencapsulation  technology  releases  fragrance  and  is  used  to  scent  products  including
socks, stationery, toys, bedding and pillows. The Company is licensing this technology to  a  range  of  products  from
homewares, bedding, fragrance, automotive, pets, apparel and more.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Distribution

Children today spend upwards of 35 hours/week consuming various forms of media, a 7% increase or an additional 2.2 hours since 2009
(Source: Nickelodeon, November 2013). With the increased demand for and impact of media on kids’ lives, we are focused on serving an
underrepresented segment of the industry, namely “content with a purpose” meaning content that is both entertaining and enriching in a
variety  of  interactive  formats.  With  this  distinct  and  focused  mission,  the  Company  is  focused  on  expanding  content  distribution  across
multi-media  platforms,  extending  its  domestic  and  international  presence,  building  awareness  for  its  brands  and  building  an  engaged
audience which in turn drives demand for its consumer products.

During 2014, we recruited and hired a number of key personnel to manage the distribution of our content across all platforms in all markets:

·

·

The Company formed a new global distribution division and appointed Andrew Berman to the newly created position
of  Senior  Vice  President  -  International  Sales  to  oversee  the  division  and  the  appointment  of  regional  agents  to
represent  the  Company  locally  in  key  regions  and  in  all  formats,  including  Pay  Television,  Free  or  Broadcast
Television, Video-on-Demand (“VOD”), subscription on demand (“SVOD”), DVDs/CDs and more.
The Company formed a new global consumer products division and appointed Stone Newman to the newly created
position of President, Global Consumer Products to manage all consumer products, licensing and merchandising sales
for the Company’s brands, including toys, electronics, publishing, home goods, stationary, gifts, and much more.

Additionally, during the first quarter of 2014, the Company entered into an exclusive three year agreement with Sony DADC, the optical
disc manufacturing and fulfillment arm of Sony, to provide all CD, DVD and BD replication, packaging and distribution to Genius Brands
International’s  customers.  Under  the  terms  of  the  long-term,  exclusive  supply  chain  services  agreement,  the  Company  will  order  a
minimum level of disc replication, packaging and distribution services for its content across all physical media, including DVD, CD, and
Blu-ray from Sony DADC. As consideration for these minimum order levels, the Company received a total of $1,500,000, $750,000 during
the first quarter of 2014 and $750,000 during the first quarter of 2015.

Marketing

The  commercial  success  of  every  GBI  property  is  reliant  on  its  ability  to  attract  an  engaged  audience  that  in  turn  drives  demand  for  its
products. As the Company’s properties are introduced into the marketplace, these efforts will intensify to ensure parents and kids are aware
of the Company’s offerings.

·

·

The Company formed a new Digital division and in January, 2015 appointed industry veteran Jason Brumbaugh to the
newly created position of Vice President of Digital, responsible for the Company’s digital presence in addition to all
forms of online marketing that will be critical to building engaged audiences online. Mr. Brumbaugh held producer
and  senior  producer  positions  at  Disney  Interactive  Media  Group,  the  Hub  Network,  DIC  Entertainment,  and
Knowledge Kid Network.
The  Company  works  with  360-Communications,  a  public  relations  agency  that  proactively  solicits  publicity  for  the
Company’s content and products, both among the trade and consumers.

Competition

GBI competes against creators of children’s content, including Disney, Nickelodeon, Cartoon Network, Sesame Street, and many others,
small  and  large.  In  the  crowded  children’s  entertainment  space,  the  Company  competes  with  other  content  creators  for  distribution  and
retail shelf space that is largely now dedicated to the large studios. To compete, the Company is focused on filling a void in the marketplace
by offering something the big studios do not: “content and products with a purpose,” a positioning and important point of differentiation
embraced by the industry, as well as parents and educators.

4

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Customers and Licensees

During  2015,  the  Company  was  reliant  on  one  or  a  few  major  customers.  However,  given  the  changes  in  its  business  model,  it  will  be
working with a larger network of customers and partners from around the world including broadcasters, consumer products licensees, and
retailers. This broad cross section includes companies such as Comcast, Netflix, Sony, PBS, Leap Frog Enterprises, Enesco, Zak Designs,
Penguin Publishing, Manhattan Toys, Amazon, Barnes & Noble, Target, Bertelsmann Music Group, InGrooves, Discovery International,
TF1 and many others both domestically and internationally.

Government Regulation

The FCC requires broadcast networks to air a required number of hours of Educational and Informational content (E/I). The Company is
also subject to online distribution regulations, namely the FTC’s Children’s Online Privacy Protection Act (COPPA) which regulates the
collection of information of children younger than 13 years old.

We are currently subject to regulations applicable to businesses generally, including numerous federal and state laws that impose disclosure
and other requirements upon the origination, servicing, enforcement and advertising of credit accounts, and limitations on the maximum
amount of finance charges that may be charged by a credit provider. Although credit to some of our customers is provided by third parties
without recourse to us based upon a customer’s failure to pay, any restrictive change in the regulation of credit, including the imposition of,
or changes in, interest rate ceilings, could adversely affect the cost or availability of credit to our customers and, consequently, our results of
operations or financial condition.

Licensed  toy  products  are  subject  to  regulation  under  the  Consumer  Product  Safety Act  and  regulations  issued  thereunder.  These  laws
authorize the Consumer Product Safety Commission (the “CPSC”) to protect the public from products which present a substantial risk of
injury. The CPSC can require the manufacturer of defective products to repurchase or recall such products. The CPSC may also impose
fines  or  penalties  on  manufacturers  or  retailers.  Similar  laws  exist  in  some states  and  other  countries  in  which  we  plan  to  market  our
products. Although we do not manufacture and may not directly distribute toy products, a recall of any of the products may adversely affect
our business, financial condition, results of operations and prospects.

We  also  maintain  websites  which  include  our  corporate  website  located  at  www.gnusbrands.com,  as  well  as  www.babygenius.com,
www.smckids.com, www.slam7.com, and www.edisonsecretlab.com. These websites are subject to laws and regulations directly applicable
to Internet communications and commerce, which is a currently developing area of the law. The United States has enacted Internet laws
related to children’s privacy, copyrights and taxation. However, laws governing the Internet remain largely unsettled. The growth of the
market  for  Internet  commerce  may  result  in  more  stringent  consumer  protection  laws,  both  in  the  United  States  and  abroad,  that  place
additional burdens on companies conducting business over the Internet. We cannot predict with certainty what impact such laws will have
on  our  business  in  the  future.    In  order  to  comply  with  new  or  existing  laws  regulating  Internet  commerce,  we  may  need  to  modify  the
manner in which we conduct our website business, which may result in additional expense.

Because our products are manufactured by third parties and licensees, the Company is not significantly impacted by federal, state and local
environmental laws and does not have significant costs associated with compliance with such laws and regulations.

Employees

As of December 31, 2015, we had 15 full-time equivalent employees and an additional five temporary or contracted full-time equivalents in
certain  functions,  such  as  accounting,  production  management,  and  design.  The  Company  employs  on  an  outsourced,  as-needed  basis,
contractors in the fields of investor relations, public relations, and production. The Company believes all of its employee relationships to be
good.

Intellectual Property

As of December 31, 2015, GBI owns the following properties and related trademarks: Secret Millionaires Club, Thomas Edison’s Secret
Lab, “Baby Genius”, “Little Genius”, “Kid Genius”, “Wee Worship”, “A Squared, and “Ready, Play, Learn” as well as several other names
and trademarks on characters that had been developed for our content and brands. Thomas Edison’s Secret Lab, currently in production and
estimated  to  be  completed  in  the  First  Quarter  of  2016,  will  include  52  eleven-minute  episodes  as  well  as  52  90-second  music  videos.
Production of Space Pop also commenced in 2015 and is estimated to be released in mid 2016 and completed by year end, and will include
108 3-minute shorts comprised of storyline and music videos.

As of December 31, 2015, we hold 14 registered trademarks in multiple classes in the United States as well as additional trademarks in the
United States that are associated with our other brands. We also have a number of registered and pending trademarks in Europe and other
countries in which our products are sold.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2015, we also held 96 motion picture, 13 sound recording and one literary work copyrights related to our video, music
and written work products.

The  Company  has  a  two-third  ownership  interest  in  Stan  Lee  Comics,  LLC  which  owns  the  publishing  brand  Stan  Lee  Comics  and  all
properties produced therein. Stan Lee Comics, LLC is a joint venture with Stan Lee’s POW! Entertainment and Archie Comics. Stan Lee
Comics, LLC is the owner of the Stan Lee’s Mighty 7 property.

The Company has 50/50 ownership agreements with the following partners and their related brands: Martha Stewart’s  Martha & Friends;
and Gisele Bündchen’s Gisele & the Green Team.

In addition to the wholly-owned or partially-owned properties listed above, the Company has agreements with certain intellectual property
owners to represent their content as a licensing agent. The Company acts as a licensing agent for the following established brands: Llama
Llama, Psycho Bunny, From Frank, and Celessence.

Company Information

We  were  incorporated  in  California  on  January  3,  2006  and  reincorporated  in  Nevada  in  October  2011.  We  commenced  operations  in
January 2006, assuming all of the rights and obligations of our then Chief Executive Officer, under an Asset Purchase Agreement between
the  Company  and  Genius  Products,  Inc.,  in  which  the  Company  obtained  all  rights,  copyrights,  and  trademarks  to  the  brands  “Baby
Genius,” “Little Genius,” “Kid Genius,” “123 Favorite Music” and “Wee Worship,” and all then existing productions under those titles. In
October 2011, we (i) changed our domicile to Nevada from California, and (ii) changed our name to Genius Brands International, Inc. from
Pacific Entertainment Corporation (the “Reincorporation”). In connection with the Reincorporation, we changed our trading symbol from
“PENT” to “GNUS.”

On  November  15,  2013,  we  entered  into  an  Agreement  and  Plan  of  Reorganization  (the  “Merger  Agreement”)  with  A  Squared
Entertainment LLC, a Delaware limited liability company (“A Squared”), A Squared Holdings LLC, a California limited liability company
and  the  sole  member  of  A  Squared  (the  “Parent  Member”),  and  A2E  Acquisition  LLC,  its  newly  formed,  wholly-owned  Delaware
subsidiary  (“Acquisition  Sub”).  Upon  closing  of  the  transactions  contemplated  under  the  Merger  Agreement  (the  “Merger”),  which
occurred concurrently with entering into the Merger Agreement, the Acquisition Sub merged with and into A Squared, and A Squared, as
the surviving entity, became a wholly-owned subsidiary of the Company.  As a result of the Merger, the Company acquired the business
and operations of A Squared.

Our principal executive offices are located at 301 North Canon Drive, Suite 305, Beverly Hills, California 90210. Our telephone number is
310-273-4222.  We  maintain  an  Internet  website  at  www.gnusbrands.com.  The  information  contained  on,  connected  to  or  that  can  be
accessed  via  our  website  is  not  part  of  this  prospectus.  We  have  included  our  website  address  in  this  prospectus  as  an  inactive  textual
reference only and not as an active hyperlink.

Item 1A.

Risk Factors.

The  following  discussion  of  risk  factors  contains  forward-looking  statements.  These  risk  factors  may  be  important  to  understanding  any
statement in this Form 10-K or elsewhere. The following information should be read in conjunction with Part II, Item 7, “Management’s
Discussion  and Analysis  of  Financial  Condition  and  Results  of  Operations”  and  the  consolidated  financial  statements  and  related  notes
beginning on Page F-1 of this Form 10-K.

The business, financial condition and operating results of the Company can be affected by a number of factors, whether currently known or
unknown,  including  but  not  limited  to  those  described  below. Any  one  or  more  of  such  factors  could  directly  or  indirectly  cause  the
Company’s actual results of operations and financial condition to vary materially from past or anticipated future results of operations and
financial  condition. Any  of  these  factors,  in  whole  or  in  part,  could  materially  and  adversely  affect  the  Company’s  business,  financial
condition, results of operations and stock price.

Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial
performance  should  not  be  considered  to  be  a  reliable  indicator  of  future  performance,  and  investors  should  not  use  historical  trends  to
anticipate results or trends in future periods.

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RISKS RELATING TO OUR BUSINESS

We have incurred net losses since inception.

The  Company  has  a  history  of  operating  losses  and  incurred  net  losses  in  each  fiscal  quarter  since  its  inception.  For  the  year  ended
December 31, 2015, the Company generated net revenues of $907,983 and incurred a net loss of $3,483,122, while for the previous year,
the  Company  generated  net  revenue  of  $925,788  and  incurred  a  net  loss  of  $3,728,599.  These  losses,  among  other  things,  have  had  an
adverse effect on our results of operations, financial condition, stockholders’ equity, net current assets and working capital.

The Company will need to generate additional revenue to achieve profitability. The Company has already achieved significant cost savings
and is beginning to generate revenues derived from its existing properties, properties in production, new brands being introduced into the
marketplace, the re-launch of Baby Genius, and incremental revenue derived from the licensing business it manages on behalf of its clients.
However,  the  ability  to  sustain  these  revenues  and  generate  significant  additional  revenues  or  achieve  profitability  will  depend  upon
numerous factors some of which are outside of the Company’s control.

We  will  need  additional  capital  to  fund  our  growing  operations.    If  we  are  not  able  to  obtain  sufficient  capital,  we  may  then  be
forced to limit the scope of our operations.

We expect that as our business continues to grow we will need additional working capital. While we believe that we will be able to fund
our business through operating cash flows generated though our enhanced business model these cash flows are less than anticipated or do
not come to fruition in the time horizon we anticipate, we would require additional debt and /or equity financing to sustain our operations. If
adequate additional debt and/or equity financing is not available on reasonable terms or at all, we may not be able to continue to expand our
business,  and  we  will  have  to  modify  our  business  plans  accordingly.  These  factors  could  have  a  material  adverse  effect  on  our  future
operating results and our financial condition.

If we reach a point where we are unable to raise needed additional funds to continue as a going concern, we could be forced to cease our
activities  and  dissolve  the  Company.  In  such  an  event,  we  will  need  to  satisfy  various  creditors  and  other  claimants,  severance,  lease
termination and other dissolution-related obligations.

Our  ability  to  raise  financing  through  sales  of  equity  securities  depends  on  general  market  conditions  and  the  demand  for  our  common
stock. We may be unable to raise adequate capital through sales of equity securities, and if our stock has a low market price at the time of
such  sales,  our  existing  stockholders  could  experience  substantial  dilution.  If  adequate  financing  is  not  available  or  unavailable  on
acceptable  terms,  we  may  find  we  are  unable  to  fund  expansion,  continue  offering  products  and  services,  take  advantage  of  acquisition
opportunities, develop or enhance services or products, or to respond to competitive pressures in the industry which may jeopardize our
ability to continue operations.

Our revenues and results of operations may fluctuate from period to period.

Cash  flow  and  projections  for  any  entertainment  company  producing  original  content  can  be  expected  to  fluctuate  until  the  animated
content  and  ancillary  consumer  products  are  in  the  market  and  could  fluctuate  thereafter  even  when  the  content  and  products  are  in  the
marketplace.  There  is  significant  lead  time  in  developing  and  producing  animated  content  before  that  content  is  in  the  marketplace.
Unanticipated delays in entertainment production can delay the release of the content into the marketplace. Structured retail windows that
dictate when new products can be introduced at retail are also out of the Company’s control. While the Company believes it has mitigated
this in part by creating a slate of properties at various stages of development or production as well as representing certain established brands
which  contribute  immediately  to  cash  flow,  any  delays  in  the  production  and  release  of  our  content  and  products  or  any  changes  in  the
preferences of our customers could result in lower than anticipated cash flows.

As with our cash flows, our revenues and results of operations depend significantly upon the appeal of our content to our customers, the
timing of releases of our products and the commercial success of our products, none of which can be predicted with certainty. Accordingly,
our revenues and results of operations may fluctuate from period to period. The results of one period may not be indicative of the results of
any  future  period.  Any  quarterly  fluctuations  that  we  report  in  the  future  may  not  match  the  expectations  of  market  analysts  and
investors. This could cause the price of our common stock to fluctuate.

Production cost will be amortized according to the individual film forecasting methodology. If estimated remaining revenue is not sufficient
to recover the unamortized production costs, the unamortized production costs will be written down to fair value. In any given quarter, if
we lower our previous forecast with respect to total anticipated revenue, we would be required to adjust amortization of related production
costs. These adjustments would adversely impact our business, operating results and financial condition.

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in the United States, global or regional economic conditions could adversely affect the profitability of our business.

A  decrease  in  economic  activity  in  the  United  States  or  in  other  regions  of  the  world  in  which  we  do  business  could  adversely  affect
demand for our products, thus reducing our revenue and earnings. A decline in economic conditions could reduce demand for and sales of
our products. In addition, an increase in price levels generally, or in price levels in a particular sector, could result in a shift in consumer
demand away from the animated content and consumer products we offer, which could also decrease our revenues, increase our costs, or
both.

Inaccurately anticipating changes and trends in popular culture, media and movies, fashion, or technology can negatively affect our
sales.

While trends in the toddler to tween sector change quickly, we respond to trends and developments by modifying, refreshing, extending,
and  expanding  our  product  offerings  on  an  on-going  basis.  However,  we  operate  in  extremely  competitive  industries  where  the  ultimate
appeal  and  popularity  of  content  and  products  targeted  to  this  sector  can  be  difficult  to  predict.  We  believe  our  focus  on  “content  and
products with a purpose” serves an underrepresented area of the toddler to tween market; however, if the interest of our audience trends
away from our current properties toward other offerings based on current media, movies, animated content or characters, and if we fail to
accurately  anticipate  trends  in  popular  culture,  movies,  media,  fashion,  or  technology,  our  products  may  not  be  accepted  by  children,
parents, or families and our revenues, profitability, and results of operations may be adversely affected.

We face competition from a variety of retailers that sell similar merchandise and have better resources than we do.

The  industries  in  which  we  operate  are  competitive,  and  our  results  of  operations  are  sensitive  to,  and  may  be  adversely  affected  by,
competitive  pricing,  promotional  pressures,  additional  competitor  offerings  and  other  factors,  many  of  which  are  beyond  our  control.
Indirectly through our licensing arrangements, we compete for retailers as well as other outlets for the sale and promotion of our licensed
merchandise. Our primary competition comes from competitors such as The Walt Disney Company, Nickelodeon Studios, and the Cartoon
Network.

The  Company  has  sought  a  competitive  advantage  by  providing  “content  and  products  with  a  purpose”  which  are  both  entertaining  and
enriching for children and offer differentiated value that parents seek in making purchasing decisions for their children. While we do not
believe  that  this  value  proposition  is  specifically  offered  by  our  competitors,  our  competitors  have  greater  financial  resources  and  more
developed marketing channels than we do which could impact the Company’s ability, through its licensees, to secure shelf space thereby
decreasing our revenues or affecting our profitability and results of operations.

The production of our animated content is accomplished through third-party production and animation studios around the world,
and any failure of these third-parties could negatively impact our business.

As  part  of  our  business  model  to  manage  cash  flows,  we  have  partnered  with  a  number  of  third-party  production  and  animation  studios
around the world for the production of our new content in which these partners fund the production of the content in exchange for a portion
of revenues generated in certain territories. We are reliant on our partners to produce and deliver the content on a timely basis meeting the
predetermined specifications for that product. The delivery of inferior content could result in additional expenditures by us to correct any
problems to ensure marketability. Further, delays in the delivery of the finished content to us could result in the Company failing to deliver
the  product  to  broadcasters  to  which  it  has  been  pre-licensed.  While  we  believe  we  have  mitigated  this  risk  by  aligning  the  economic
interests  of  our  partners  with  ours  and  managing  the  production  process  remotely  on  a  daily  basis,  any  failures  or  delays  from  our
production partners could negatively affect our profitability.

If we fail to honor our obligations under the terms of our third party supply agreements, our business may be adversely affected.

In early 2014, the Company entered into an exclusive 3-year arrangement with Sony DADC US Inc. which gives Sony the right to fulfill
the Company’s DVD and CD duplication requirements for its product. In consideration for these exclusive rights the Company received an
initial marketing support payment of $750,000 with an additional $750,000 paid in February 2015. Sony will recoup the marketing support
payment  through  a  premium  on  the  physical  media  unit  costs.  The  Company  is  obligated  to  repay  a  pro-rata  portion  of  the  marketing
support  payment  if  the  Company  does  not  order  a  minimum  number  of  DVD/CD  units  during  the  term.  However,  while  the  Company
believes the minimum order threshold is achievable over the term based on its existing properties and properties currently in production or
in development, if it does not meet the minimum order threshold it would be obligated to repay any outstanding balances in 2017 and to do
so may require it to divert funds from operations which may have a material adverse effect on its business.

8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Failure  to  successfully  market  or  advertise  our  products  could  have  an  adverse  effect  on  our  business,  financial  condition  and
results of operations.

Our products are marketed worldwide through a diverse spectrum of advertising and promotional programs. Our ability to sell products is
dependent in part upon the success of these programs. If we or our licensees do not successfully market our products or if media or other
advertising  or  promotional  costs  increase,  these  factors  could  have  an  adverse  effect  on  our  business,  financial  condition,  and  results  of
operations.

The failure of others to promote our products may adversely affect our business.

The availability of retailer programs relating to product placement, co-op advertising and market development funds, and our ability and
willingness  to  pay  for  such  programs,  are  important  with  respect  to  promoting  our  properties.  In  addition,  although  we  may  have
agreements  for  the  advertising  and  promotion  of  our  products  through  our  licensees,  we  will  not  be  in  direct  control  of  those  marketing
efforts and those efforts may not be done in a manner that will maximize sales of our products and may have a material adverse effect on
our business and operations.

We may not be able to keep pace with technological advances.

The entertainment industry in general, and the music and motion picture industries in particular, continue to undergo significant changes,
primarily due to technological developments. Because of the rapid growth of technology, shifting consumer tastes and the popularity and
availability of other forms of entertainment, it is impossible to predict the overall effect these factors could have on potential revenue from,
and profitability of, distributing entertainment programming. As it is also impossible to predict the overall effect these factors could have on
our ability to compete effectively in a changing market, if we are not able to keep pace with these technological advances, our revenues,
profitability and results from operations may be materially adversely affected.

Loss of key personnel may adversely affect our business.

Our  success  greatly  depends  on  the  performance  of  our  executive  management  team,  including Andrew  Heyward,  our  Chief  Executive
Officer and Amy Moynihan Heyward, our President. The loss of the services of any member of our core executive management team or
other key persons could have a material adverse effect on our business, results of operations and financial condition.

Our management team currently owns a substantial interest in our voting stock.

Our  management  team  and  Board  of  Directors  own  or  control  a  combined  3,483,219,  or  30.77%,  of  the  11,319,450  shares  currently
outstanding.  Sales  of  significant  amounts  of  shares  held  by  our  directors  and  executive  officers,  or  the  prospect  of  these  sales,  could
adversely  affect  the  market  price  of  our  common  stock. Additionally,  management  has  the  ability  to  control  any  proposals  submitted  to
shareholders, including corporate actions and board changes which may not be in accordance with the votes of other shareholders.

Litigation may harm our business or otherwise distract management.

Substantial,  complex  or  extended  litigation  could  cause  us  to  incur  large  expenditures  and  could  distract  management.  For  example,
lawsuits by licensors, consumers, employees or stockholders could be very costly and disrupt business.  While disputes from time to time
are not uncommon, we may not be able to resolve such disputes on terms favorable to us.

Our  vendors  and  licensees  may  be  subject  to  various  laws  and  government  regulations,  violation  of  which  could  subject  these
parties  to  sanctions  which  could  lead  to  increased  costs  or  the  interruption  of  normal  business  operations  that  could  negatively
impact our financial condition and results of operations.

Our  vendors  and  licensees  may  operate  in  a  highly  regulated  environment  in  the  US  and  international  markets.  Federal,  state  and  local
governmental  entities  and  foreign  governments  may  regulate  aspects  of  their  businesses,  including  the  production  or  distribution  of  our
content or products. These regulations may include accounting standards, taxation requirements (including changes in applicable income
tax  rates,  new  tax  laws  and  revised  tax  law  interpretations),  product  safety  and  other  safety  standards,  trade  restrictions,  regulations
regarding financial matters, environmental regulations, advertising directed toward children, product content, and other administrative and
regulatory restrictions. While we believe our vendors and licensees take all the steps necessary to comply with these laws and regulations,
there  can  be  no  assurance  that  they  are  compliant  or  will  be  in  compliance  in  the  future.  Failure  to  comply  could  result  in  monetary
liabilities  and  other  sanctions  which  could  increase  our  costs  or  decrease  our  revenue  resulting  in  a  negative  impact  on  our  business,
financial condition and results of operations.

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Protecting and defending against intellectual property claims may have a material adverse effect on our business.

Our ability to compete in the animated content and entertainment industry depends, in part, upon successful protection of our proprietary
and intellectual property. We protect our property rights to our productions through available copyright and trademark laws and licensing
and distribution arrangements with reputable companies in specific territories and media for limited durations. Despite these precautions,
existing  copyright  and  trademark  laws  afford  only  limited,  or  no,  practical  protection  in  some  jurisdictions.  It  may  be  possible  for
unauthorized third parties to copy and distribute our productions or portions of our productions. In addition, although we own most of the
music and intellectual property included in our products, there are some titles which the music or other elements are in the public domain
and for which it is difficult or even impossible to determine whether anyone has obtained ownership or royalty rights. It is an inherent risk
in our industry that people may make such claims with respect to any title already included in our products, whether or not such claims can
be substantiated. If litigation is necessary in the future to enforce our intellectual property rights, to protect our trade secrets, to determine
the validity and scope of the proprietary rights of others or to defend against claims of infringement or invalidity. Any such litigation could
result  in  substantial  costs  and  the  resulting  diversion  of  resources  could  have  an  adverse  effect  on  our  business,  operating  results  or
financial condition.

RISKS RELATING TO OUR COMMON STOCK

Our common stock may be affected by limited trading volume and price fluctuations which could adversely impact the value of our
common stock.

Trading in our common stock can fluctuate significantly and there can be no assurance that an active trading market will either develop or
be  maintained.  Our  common  stock  is  expected  to  continue  to  experience  significant  price  and  volume  fluctuations.  This  trading  activity
could  adversely  affect  the  market  price  of  our  common  stock  without  regard  to  our  operating  performance.  In  addition,  we  believe  that
factors such as quarterly fluctuations in our financial results and changes in the overall economy or the condition of the financial markets
could cause the price of our common stock to fluctuate substantially. These fluctuations may also cause short sellers to periodically enter
the  market  in  the  belief  that  our  stock  price  will  decline  in  the  future.  We  cannot  predict  the  actions  of  market  participants  or  the  stock
market as a whole. We can offer no assurances that the market for our common stock will be stable or that our stock price will fluctuate in a
manner that is consistent with our operating results.

If  our  common  stock  remains  subject  to  the  SEC’s  penny  stock  rules,  broker-dealers  may  experience  difficulty  in  completing
customer transactions and trading activity in our securities may be adversely affected.

Unless our common stock is listed on a national securities exchange, including the Nasdaq Capital Market or we have stockholders’ equity
of $5,000,000 or more and our common stock has a market price per share of more than $4.00, transactions in our common stock will be
subject to the SEC’s “penny stock” rules. If our common stock remains subject to the “penny stock” rules promulgated under the Securities
Exchange Act of 1934, broker-dealers may find it difficult to effectuate customer transactions and trading activity in our securities may be
adversely affected.

In  accordance  with  these  rules,  broker-dealers  participating  in  transactions  in  low-priced  securities  must  first  deliver  a  risk  disclosure
document  that  describes  the  risks  associated  with  such  stocks,  the  broker-dealer's  duties  in  selling  the  stock,  the  customer's  rights  and
remedies  and  certain  market  and  other  information.  Furthermore,  the  broker-dealer  must  make  a  suitability  determination  approving  the
customer  for  low-priced  stock  transactions  based  on  the  customer's  financial  situation,  investment  experience  and  objectives.  Broker-
dealers  must  also  disclose  these  restrictions  in  writing  to  the  customer,  obtain  specific  written  consent  from  the  customer,  and  provide
monthly  account  statements  to  the  customer.  The  effect  of  these  restrictions  will  probably  decrease  the  willingness  of  broker-dealers  to
make a market in our common stock, decrease liquidity of our common stock and increase transaction costs for sales and purchases of our
common stock as compared to other securities. Our management is aware of the abuses that have occurred historically in the penny stock
market.

As a result, if our common stock continues to be subject to the penny stock rules, the market price of our securities may be depressed, and
you may find it more difficult to sell our securities.

If we fail to maintain effective internal controls over financial reporting, the price of our common stock may be adversely affected.

Our  internal  control  over  financial  reporting  may  have  weaknesses  and  conditions  that  could  require  correction  or  remediation,  the
disclosure of which may have an adverse impact on the price of our common stock.  We are required to establish and maintain appropriate
internal  controls  over  financial  reporting.  Failure  to  establish  those  controls,  or  any  failure  of  those  controls  once  established,  could
adversely affect our public disclosures regarding our business, prospects, financial condition or results of operations.

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Rules adopted by the SEC pursuant to Section 404 of the Sarbanes-Oxley Act of 2002 require an annual assessment of internal controls
over financial reporting, and for certain issuers an attestation of this assessment by the issuer’s independent registered public accounting
firm.  The standards that must be met for management to assess the internal controls over financial reporting as effective are evolving and
complex,  and  require  significant  documentation,  testing,  and  possible  remediation  to  meet  the  detailed  standards.  We  expect  to  incur
significant expenses and to devote resources to Section 404 compliance on an ongoing basis.  It is difficult for us to predict how long it will
take or costly it will be to complete the assessment of the effectiveness of our internal control over financial reporting for each year and to
remediate any deficiencies in our internal control over financial reporting. As a result, we may not be able to complete the assessment and
remediation  process  on  a  timely  basis.    In  addition,  management’s  assessment  of  internal  controls  over  financial  reporting  may  identify
weaknesses  and  conditions  that  need  to  be  addressed  in  our  internal  controls  over  financial  reporting  or  other  matters  that  may  raise
concerns for investors. Any actual or perceived weaknesses and conditions that need to be addressed in our internal control over financial
reporting or disclosure of management’s assessment of our internal controls over financial reporting may have an adverse impact on the
price of our common stock.

We are authorized to issue "blank check" preferred stock without stockholder approval, which could adversely impact the rights
of holders of our common stock.

Our Articles  of  Incorporation  authorize  our  Company  to  issue  up  to  10,000,000  shares  of  blank  check  preferred  stock. Any  additional
preferred stock that we issue in the future may rank ahead of our common stock in terms of dividend priority or liquidation premiums and
may have greater voting rights than our common stock. In addition, such preferred stock may contain provisions allowing those shares to be
converted into shares of common stock, which could dilute the value of common stock to current stockholders and could adversely affect
the market price, if any, of our common stock. In addition, the preferred stock could be utilized, under certain circumstances, as a method of
discouraging, delaying or preventing a change in control of the Company. Although we have no present intention to issue any additional
shares of authorized preferred stock, there can be no assurance that we will not do so in the future.

Shares eligible for future sale may adversely affect the market.

From time to time, certain of our stockholders may be eligible to sell all or some of their shares of common stock by means of ordinary
brokerage  transactions  in  the  open  market  pursuant  to  Rule  144  promulgated  under  the  Securities Act,  subject  to  certain  limitations.  In
general,  pursuant  to  Rule  144,  as  amended,  non-affiliate  stockholders  may  sell  freely  after  six  months  subject  only  to  the  current  public
information requirement. Affiliates may sell after six months subject to the Rule 144 volume, manner of sale (for equity securities), current
public information and notice requirements. Of the approximately 11,259,450 shares of our common stock outstanding as of December 31,
2015, approximately 3,444,850 shares are freely tradable without restriction. Any substantial sales of our common stock pursuant to Rule
144 may have a material adverse effect on the market price of our common stock.

We do not expect to pay dividends in the future and any return on investment may be limited to the value of our common stock.

We  do  not  currently  anticipate  paying  cash  dividends  in  the  foreseeable  future.  The  payment  of  dividends  on  our  common  stock  will
depend on earnings, financial condition and other business and economic factors affecting it at such time as the Board of Directors may
consider  relevant.  Our  current  intention  is  to  apply  net  earnings,  if  any,  in  the  foreseeable  future  to  increasing  our  capital  base  and
development and marketing efforts. There can be no assurance that we will ever have sufficient earnings to declare and pay dividends to
the holders of our common stock, and in any event, a decision to declare and pay dividends is at the sole discretion of the our Board of
Directors. If we do not pay dividends, our common stock may be less valuable because the return on investment will only occur if its stock
price appreciates.

Item 1B.

Unresolved Staff Comments.

None.

11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 2.

Properties.

Effective May 1, 2015, the Company leases approximately 3,251 square feet of general office space at 301 North Canon Drive, Suite 305,
Beverly Hills, CA 90210 pursuant to a 35-month sub-lease that commenced on May 1, 2015. The Company pays approximately $136,542
annually, subject to annual escalations of 3%.

Item 3.

Legal Proceedings.

There are presently no material pending legal proceedings to which the Company is a party or as to which any of its property is subject, and
no such proceedings are known to the Company to be threatened or contemplated against it.

Item 4.

Mine Safety Disclosures.

N/A

12

 
 
 
 
 
 
 
 
 
 
 
 
PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

Market Information

Our common stock is quoted on the OTCQB under the symbol “GNUS.” The last reported bid price for our common stock on the OTCQB
on March 28, 2016 was $0.92 per share.

The table below sets forth the high and low bid prices for our common stock as reported on the OTCQB during the periods indicated, with
prices prior to April 7, 2014 adjusted to give retrospective effect to the 1-for-100 reverse stock split that occurred on that date.

The quotations below, as provided by OTC Markets Group, Inc., reflect inter-dealer prices and do not include retail markup, markdown or
commissions. In addition, these quotations may not necessarily represent actual transactions.

Quarter Ended

Quarter High

Quarter Low  

  3/31/2014
  6/30/2014
  9/30/2014
  12/31/2014
  3/31/2015
  6/30/2015
  9/30/2015
  12/31/2015

    $
    $
    $
    $
    $
    $
    $
    $

3.00
3.35
2.22
1.45
4.90
4.05
2.95
2.08

    $
    $
    $
    $
    $
    $
    $
    $

1.50
1.50
1.25
0.80
2.90
2.67
1.71
1.33

Outstanding Shares and Number of Stockholders

As of March 29, 2016, the number of shares of common stock outstanding was 11,319,450. As of March 29 2016, there were approximately
221 record holders of our shares of issued and outstanding common stock. This number does not include persons or entities that hold their
stock in nominee or "street" name through various brokerage firms.

Dividends

We have never declared or paid dividends on our common stock.  Moreover, we currently intend to retain any future earnings for use in our
business and, therefore, do not anticipate paying any dividends on our common stock in the foreseeable future.

Equity Compensation Plan Information

The following table reflects, as of December 31, 2015, compensation plans pursuant to which the Company is authorized to issue options,
warrants  or  other  rights  to  purchase  shares  of  its  common  stock,  including  the  number  of  shares  issuable  under  outstanding  options,
warrants and rights issued under the plans and the number of shares remaining available for issuance under the plans:

(a)

(b)

(c)

Number of securities to be
issued upon exercise of
outstanding options,
warrants and rights

Weighted-average exercise
price of outstanding options,
warrants and rights

Number of securities
remaining available for
future issuance under
equity compensation plans
(excluding securities
reflected in column (a))

4,300,000    $

–   

4,300,000    $

2.00   

–   
2.00   

30,000 

– 
30,000 

Plan category
Equity compensation plans approved by
shareholders(1)
Equity compensation plans not approved by
shareholders
Total

(1) On  February  13,  2016,  the  majority  shareholders  of  the  Company  adopted  an  amendment  to  the  Company’s  2015  Incentive  Plan  to

increase the number of shares of common stock issuable under the plan to 4,330,000.

13

 
 
 
 
 
 
 
   
   
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unregistered Sales of Equity Securities

None

Item 6.

Selected Financial Data

Not required for smaller reporting companies.

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our results of operations, financial condition and liquidity and capital resources should be read in
conjunction with our audited financial statements and related notes for the fiscal years ended December 31, 2015 and 2014. In addition to
historical  consolidated  financial  information,  the  following  discussion  contains  forward-looking  statements  that  reflect  our  plans,
estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements.

Overview

The management’s discussion and analysis is based on our financial statements, which have been prepared in accordance with accounting
principles  generally  accepted  in  the  United  States  of America.  The  preparation  of  these  financial  statements  requires  us  to  make  certain
estimates and judgments that affect the reported amounts of assets, liabilities and expenses and related disclosure of contingent assets and
liabilities.  Management  bases  its  estimates  on  historical  experience  and  on  various  other  assumptions  that  are  believed  to  be  reasonable
under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are
not readily apparent from other sources. Actual results may differ from these estimates under different assumptions and conditions.

Organization

The Company commenced operations in January 2006, assuming all of the rights and obligations of its then Chief Executive Officer, under
an Asset Purchase Agreement between the Company and Genius Products, Inc., in which the Company obtained all rights, copyrights, and
trademarks to the brands “Baby Genius,” “Little Genius,” “Kid Genius,” “123 Favorite Music” and “Wee Worship,” and all then existing
productions under those titles. In October 2011, the Company (i) changed its domicile to Nevada from California, and (ii) changed its name
to  Genius  Brands  International,  Inc.  from  Pacific  Entertainment  Corporation.  In  connection  with  the  Reincorporation,  the  Company
changed its trading symbol from “PENT” to “GNUS”.

On November 15, 2013, the Company entered into the Merger Agreement with A Squared Entertainment LLC, A Squared Holdings LLC
and  A2E  Acquisition  LLC.  Upon  closing  of  the  Merger,  which  occurred  concurrently  with  entering  into  the  Merger  Agreement,  the
Acquisition  Sub  merged  with  and  into A  Squared,  and A  Squared,  as  the  surviving  entity,  became  a  wholly-owned  subsidiary  of  the
Company. As a result of the Merger, the Company acquired the business and operations of A Squared.

On April 2, 2014, the Company filed a certificate of amendment to its Articles of Incorporation to affect a reverse split of our issued and
outstanding common stock on a 1-for-100 basis (the “Reverse Split”). The reverse stock split was effected on April 7, 2014. All share and
per share amounts referenced in this Annual Report on Form 10-K are adjusted to give retrospective effect to the Reverse Split.

Our Business

Genius  Brands  International,  Inc.  is a  global  content  and  brand  management  company  dedicated  to  providing  entertaining  and  enriching
“content and products with a purpose” for toddlers to tweens.  Led  by  industry  veterans Andrew  Heyward  (Chief  Executive  Officer)  and
Amy Moynihan Heyward (President), the Company produces original content and licenses the rights to that content to a variety of partners.
Our licensees include (i) companies to which the audio-visual rights are licensed for exhibition in various formats such as Pay Television,
Free or Broadcast Television, Video-on-Demand (“VOD”), subscription on demand (“SVOD”), DVDs/CDs and more and (ii) companies
that develop and distribute products based on our content within different product categories such as toys, electronics, publishing, home
goods, stationary, gifts, and more.

14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company owns a portfolio of original children’s entertainment that is targeted at toddlers to teens including the award-winning  Baby
Genius, Warren  Buffett's  Secret Millionaires Club, Thomas Edison's Secret Lab and Stan Lee's Mighty 7,  the  first  project  from Stan Lee
Comics, LLC, a joint venture with legendary Stan Lee's POW! Entertainment.

In  addition  to  the  Company’s  wholly-owned  brands,  it  also  acts  as  licensing  agent  for  certain  brands,  leveraging  its  existing  licensing
infrastructure  to  expand  these  brands  into  new  product  categories,  new  retailers,  and  new  territories.  These  include  the  best-selling
children’s book series, Llama Llama; Psycho Bunny, a luxury apparel line; From Frank, a humor greeting card and product line; Celessence
Technologies, the world's leading microencapsulation company.

Strategic Initiatives

During 2014 and 2015, the Company began a series of strategic initiatives to restructure certain areas of business in an effort to operate
more profitably in the long run. This included product sales, content distribution, production, and product development:

1) During the second quarter of 2014, the Company began phasing out the direct production and sale of physical products including
DVDs and CDs and shifted to a licensing model whereby these functions were outsourced to industry experts and category leaders
in their respective industries. On July 14, 2014, the Company employed Stone Newman in the newly created position of President
– Global Consumer Products to manage all consumer products, licensing and merchandising sales for the Company’s brands.

2)

Prior to the third quarter of 2014, the Company utilized an agency to license its content to international television broadcasters,
home  video,  and  digital  distribution  outlets.  To  exert  greater  control  over  the  distribution  of  its  expanding  portfolio  of  content,
during the second quarter of 2014, the Company formed a new global distribution division and appointed Andrew Berman to the
newly created position of Senior Vice President - International Sales to oversee the division and the appointment of regional agents
to represent the Company locally in key regions.

3) During  the  third  and  fourth  quarter  of  2014,  the  Company  partnered  with  various  pre-production,  production,  and  animation
companies  to  provide  services  to  the  Company  for  the  production  of  Thomas  Edison’s  Secret  Lab   in  exchange  for  a  certain
percentage of the series’ forthcoming adjusted net revenues and the ability to distribute the series in certain languages in certain
territories.  This  model  helps  to  better  manage  the  Company’s  cash  flows  while  enabling  it  to  exploit  territories  that  would
otherwise be challenging to manage and monetize.  The Company intends to replicate the model for future productions.

4)

5)

The  infrastructure  the Company has put in place enables it to efficiently exploit a growing portfolio of brands. The Company is
actively  developing a number of new brands, like Space Pop, to add to its growing portfolio and consistently looks for existing
brands  to  acquire or act  as licensing  agent,  as  with  the  best-selling  line  of  books, Llama  Llama  which  the  Company  recently
signed.  The Company remains  focused  on  brands  that  lend  themselves  to  interactive  exploitation  in  multiple  areas  and are
consistent with the Company’s primary point of differentiation: providing multi-media “content and products with a purpose” that
entertain and enrich kids.

Consistent with the Company's strategy of securing widespread distribution for its content in a variety of formats and building
awareness  and  engagement  for  its  brands  that  in  turn  drives  its  consumer  products  business,  the  Company  has  expanded  its
successful  relationship  with  Comcast  beyond  the  already  popular  Baby  Genius  on-demand  offering.  The  Company  has
announced it launched a new Kid Genius Channel in the fourth quarter of2015, offering 24-hours of video on-demand content
that will be consistent with the Company's "content and products with a purpose" mission. The new video on-demand channel
will include the Company's own content, in addition to other content the Company will curate, to offer a robust line-up for kids.
The Company's Senior Vice President-International Sales, Andrew Berman, will oversee the channel.

Recent Events

Distribution agreement with Sony Pictures Home Entertainment Inc.

On February 18, 2016, we entered into a distribution agreement with Sony Pictures Home Entertainment Inc. (“Sony”), pursuant to which
the  Company  agreed  to  grant  Sony  certain  rights  for  the  marketing  and  distribution  of  the  Company’s  animated  feature-length  motion
pictures and animated television series in the United States and in Canada, and potentially additional countries. In consideration for such
rights, and subject to certain conditions, Sony has paid the Company an advance in the amount of $2.0 million, against future royalties.

Private Placement

On  October  29,  2015,  we  conducted  a  private  placement  with  certain  accredited  investors  pursuant  to  which  we  sold  an  aggregate  of
4,330,000 shares of its common stock, par value $0.001 per and warrants to purchase up to an aggregate of 4,330,000 shares of common
stock for a purchase price of $1.00 per share and gross proceeds to us of $4,330,000 (the “2015 Private Placement”). The closing of the
2015 Private Placement was subject to certain customary closing conditions and closed on November 3, 2015. Stock offering costs were
$502,218.

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The warrants are exercisable into shares of common stock for a period of five (5) years from issuance at an initial exercise price of $1.10
per share, subject to adjustment in the event of stock splits, dividends and recapitalizations. The Company is prohibited from effecting an
exercise  of  the  warrants  to  the  extent  that  as  a  result  of  such  exercise,  the  holder  would  beneficially  own  more  than  4.99%  (subject  to
increase up to 9.99% upon 61 days’ notice) in the aggregate of the issued and outstanding shares of common stock, calculated immediately
after giving effect to the issuance of shares of common stock upon exercise of the warrant.

Pursuant to the terms of the Purchase Agreements, beginning on the closing date of the 2015 Private Placement and ending sixty (60) days
after the Effective Date (as defined in the Purchase Agreements), the Company shall not issue any securities, subject to certain exceptions.
Additionally,  until  the  later  of  (i)  such  time  as  the  investors  in  the  2015  Private  Placement,  in  the  aggregate,  hold  less  than  50%  of  the
common  stock  originally  purchased  by  them  in  the  Private  Placement  and  the  average  daily  trading  volume  of  the  common  stock  for  a
period  of  ten  (10)  consecutive  trading  days  is  greater  than  $75,000  and  (ii)  the  one  year  anniversary  of  the  closing  of  the  2015  Private
Placement, the Company has agreed to not sell any securities, subject to certain exceptions, at an effective per share price of common stock
less than the purchase price of the common stock sold in the 2015 Private Placement then in effect.

The Company has agreed to file a “resale” registration statement with the Securities and Exchange Commission (the “SEC”) covering all
shares of common stock and shares of common stock underlying the warrants issued or issuable in the 2015 Private Placement within 45
days of the closing of the 2015 Private Placement and to maintain the effectiveness of the registration statement until all securities have
been  sold  or  are  otherwise  able  to  be  sold  pursuant  to  Rule  144.  The  Company  has  agreed  to  use  its  reasonable  best  efforts  to  have  the
registration statement declared effective within 90 days of the closing of the 2015 Private Placement (or 120 days after such closing if the
registration statement is subject to review by the SEC. The Company is obligated to pay to investors a fee of 1% per month in cash for
every thirty day period up to a maximum of six (6%) percent, (i) that the registration statement has not been filed after the required filing
date, (ii) following the required effectiveness date that the registration statement has not been declared effective; and (iii) as otherwise set
forth in the Registration Rights Agreement.

Chardan Capital Markets LLC acted as sole placement agent in the 2015 Private Placement in consideration for which Chardan received a
cash fee of $300,000 and a five-year warrant to purchase up to 425,000 shares of common stock (the “Placement Agent Warrant”) at an
initial exercise price of $1.20 per share. The terms of the Placement Agent warrant are identical to the warrants issued in the 2015 Private
Placement except with respect to the exercise price thereof.

Results of Operations

Comparison of Results of Operations for the twelve months ended December 31, 2015 and 2014

Below  is  a  discussion  of  our  2015  operating  results  compared  to  our  2014  operating  results.  2014  represented  a  transitional  year  as  the
Company  restructured  and  changed  the  way  it  will  manage  its  operations  in  the  future  to  a  licensing  model  whereby  the  Company
minimizes  its  risk  and  outsources  the  manufacturing  and  distribution  of  its  products  to  industry  leaders  in  their  respective  industries.  In
addition, the Company re-launched its Baby Genius brand in September 2015 using a newly designed and expanded product line, resulting
in a year over year loss in Baby Genius sales. In addition to the re-launch of Baby Genius this year, the Company will also be introducing
several new brands in addition to the licensing business is now manages on behalf of three existing retail brands.

Our summary results for the twelve months ended December 31, 2015 and 2014 are below.

Revenues.

Licensing & Royalties
Television & Home Entertainment
Product Sales
Total Revenue

12/31/2015

12/31/2014

Change

    % Change

  $

  $

492,134    $
400,676   
15,173   
907,983    $

310,845    $
117,670   
497,273   
925,788    $

181,289   
283,006   
(482,100)  
(17,805)  

58% 
240% 
-97% 

16

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Licensing and royalty revenue includes items for which we license the rights to our copyrights and trademarks of our brands and those of
the brands for which we act as a licensing agent. During the twelve months ended December 31, 2015 compared to December 31, 2014, this
category increased $181,289 due to increased licensing activity given the strategic restructuring of the Company in 2014.

Television & Home Entertainment revenue is generated from distribution of our properties for broadcast on television, VOD, or SVOD in
domestic  and  foreign  markets  and  the  sale  of  DVDs  for  home  entertainment.  During  the  twelve  months  ended  December  31,  2015,
Television  &  Home  Entertainment  revenue  increased  $283,006  compared  to  the  twelve  months  ended  December  31,  2014,  representing
expanded  distribution  of  our  content  given  the  strategic  restructuring  of  the  Company  in  2014  in  addition  to  the  commencement  of
deliveries of Thomas Edison’s Secret Lab.

Product  sales  represent  physical  products  including  DVDs  and  CDs  in  which  the  Company  holds  intellectual  property  rights  such  as
trademarks  and  copyrights  to  the  characters  and  which  are  manufactured  and  sold  by  the  Company  either  directly  at  wholesale  to  retail
stores  or  online  retailers.  During  the  twelve  months  ended  December  31,  2015,  product  sales  decreased  by  $482,100  compared  to  the
twelve  months  ended  December  31,  2014  due  to  the  change  in  business  strategy  whereby  the  Company  has  transitioned  from  the  direct
production and sale of physical products to a licensing model in which these functions were outsourced to industry experts and category
leaders.

Cost of Sales and Operating Costs.

Cost of Sales
General and Administrative
Marketing and Sales
Amortization of Film & TV Costs
Depreciation & Amortization
Total Costs of Sales and Operating Costs

12/31/2015

12/31/2014

Change

    % Change

  $

  $

72,867    $

3,689,599   
420,399   
127,551   
133,911   
4,444,327    $

500,000    $

3,453,900   
338,598   
–   
109,753   
4,402,251    $

(427,133)  
235,699   
81,801   
127,551   
24,158   
42,076   

-85% 
7% 
24% 
N/A 
22% 

Cost of Sales decreased $427,133 during the twelve months ended December, 2015 compared to the same period of 2014. The decrease
was  a  result  of  the  decrease  in  product  sales  discussed  above  as  well  as  the  elimination  of  the  overhead  associated  with  handling  sales
directly, replaced by a new model whereby these costs will be borne by our licensees.

General and Administrative expenses consist primarily of salaries, employee benefits, as well as other expenses associated with finance,
legal, facilities, marketing, rent, and other professional services. General and administrative costs for the twelve months ended December,
2015 increased $235,699 compared to the same period in 2014. The aggregate increase for the category results primarily from increases in
salaries and related expense of $411,512 related to the addition of several critical hires in sales functions and digital initiatives offset by
decreases in professional fees of $273,295 and bad debt expense of $56,550.

Marketing and sales expenses increased $81,801 for the twelve months ended December 31, 2015 compared to the twelve months ended
December 31, 2014 primarily due to an increase in trade show expenses which did not exist in the prior period as well as increases in other
advertising expenses related to the increased size of the portfolio of brands the Company promotes.

Other Income / (Expense).

  $

Other Income
Interest Expense
Interest Expense - Related Parties
Gain (Loss) on Distribution Contracts
Gain (Loss) on Impairment of Assets
Gain (Loss) on Disposition of Assets
Gain (Loss) on Inventory
Gain (Loss) on Extinguishment of Debt
Gain (Loss) on Conversion of Accounts Payable
Gain (Loss) on Deferred Financing Costs

Gain (Loss) on Foreign Currency Translation
Net Other Income (Expense)

  $

12/31/2015

12/31/2014

Change

    % Change

34,700    $
(11,750)  
(25,842)  
(47,229)  
–   
(70,905)  
(174,963)  
56,519   
(4,072)  

(8,594)  
–   

(252,136)   $

(15,830)  
9,174   
1,085   
163,040   
(7,500)  
70,905   
174,963   
(56,519)  
4,072   

(719)  
(37,313)  
305,358   

-46% 
78% 
4% 
-345% 
N/A 
-100% 
-100% 
-100% 
-100% 

-8% 
N/A 

18,870    $
(2,576)  
(24,757)  
115,811   
(7,500)  

–   
–   

(9,313)  
(37,313)  
53,222    $

17

 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Other income (expense) represents non-operating income and expense such as interest expense and the gain or loss on certain transactions
as well as unrealized foreign currency translation adjustments related to certain contracts denominated in foreign currency. For the twelve
months ended December 31, 2015, other income totaled $53,222 compared to other expense of $(252,136) in the same period of 2014. This
$305,358 increase was primarily the result of the termination of a distribution contract in which certain amounts that had been included in
deferred  revenue  were  recognized  as  a  gain  on  the  settlement  of  the  contract  as  well  as  an  additional  amounts  due  to  the  Company  to
terminate the contract. Additionally, there were no further inventory write-offs in the current period.

Liquidity

Comparison of Cash Flows for the Twelve months Ended December 31, 2015 and 2014

Cash totaled $5,187,620 and $4,301,099 at December 31, 2015 and 2014, respectively. The change in cash is as follows:

Cash Used in Operating Activities
Cash Used in Investing Activities
Cash Provided by Financing Activities
Increase in Cash

12/31/2015

12/31/2014

Change

  $

  $

(3,396,581)   $
(294,207)  
4,577,309   

886,521    $

(2,481,988)   $
(97,986)  
6,353,963   
3,773,989    $

(914,593)
(176,221)
(1,776,654)
(2,887,468)

During the twelve months ended December 31, 2015, our primary source of cash was financing activity, specifically the collection of the
second  payment  related  to  a  long-term,  exclusive  supply  chain  services  agreement  and  the  receipt  of  funds  related  to  the  issuance  of
common stock. During the comparable period in 2014, our primary source of cash was financing activity including the collection of the first
payment related to a long-term, exclusive supply chain services contract and the receipt of funds related to the issuance of preferred stock.
During  both  periods,  these  funds  were  primarily  used  to  fund  operations  as  well  as  investments  in  fixed  assets,  intangible  assets,  and
capitalized product development.

Operating Activities

Cash used in operating activities in the twelve months ended December 31, 2015 was $3,396,581 as compared to cash used of $2,481,988
during the prior period, representing an increase in cash used in operating activities of $914,593 based on the operating results discussed
above as well as increases in film and television costs related to the development and production of episodes of Thomas Edison’s Secret
Lab and the development of Space Pop (working title).

Investing Activities

Cash used in investing activities for the twelve months ended December 31, 2015 was $294,207 as compared to a use of $97,986 for the
comparable period in 2014, representing an increase in cash used in investing activities of $196,221. This increase is primarily the result of
approximately $177,000 spent on leasehold improvements in our new leased office space.

Financing Activities

Cash generated from financing activities during the twelve months ended December 31, 2015 was $4,577,309 as compared to $6,353,963
generated in the comparable period in 2014 representing a decrease of $1,776,654. During the first quarter of 2014, the Company entered
into  a  long-term,  exclusive  supply  chain  services  agreement  in  which  it  will  order  a  minimum  level  of  disc  replication,  packaging  and
distribution services for its content across all physical media. As consideration for these minimum order levels, the Company received a
total of $1,500,000, $750,000 during the first quarter of 2014 and $750,000 during the first quarter of 2015. Additionally, during the first
quarter of 2014, the Company received net proceeds of $355,116 from the sale of its common stock offset by repayment of related party
notes  of  $100,872.  During  the  second  quarter  of  2014,  the  Company  received  net  proceeds  from  the  sale  of  its  preferred  stock  of
$5,379,915. During the third quarter of 2015, the company received net proceeds from the sale of its common stock of $3,827,782.

Capital Resources

As of December 31, 2015, the Company does not have any material commitments for capital expenditures.

18

 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Accounting Policies

The Company’s accounting policies are described in the notes to the financial statements. Below is a summary of the critical accounting
policies,  among  others,  that  management  believes  involve  significant  judgments  and  estimates  used  in  the  preparation  of  its  financial
statements.

Principles of Consolidation

The  Company’s  consolidated  financial  statements  include  the  accounts  of  Genius  Brands  International,  Inc.  and  its  wholly  owned
subsidiary A Squared Entertainment, LLC. All significant inter-company balances and transactions have been eliminated in consolidation.

Goodwill and Intangible Assets

Goodwill represents the excess of purchase price over the estimated fair value of net assets acquired in business combinations accounted
for by the purchase method. In accordance with ASC Topic 350 Intangibles Goodwill and Other, goodwill and certain intangible assets are
presumed  to  have  indefinite  useful  lives  and  are  thus  not  amortized,  but  subject  to  an  impairment  test  annually  or  more  frequently  if
indicators of impairment arise. The Company completes the annual goodwill and indefinite-lived intangible asset impairment tests during
the fourth quarter. To test for goodwill impairment, we are required to estimate the fair market value of each of our reporting units. While
we may use a variety of methods to estimate fair value for impairment testing, our primary methods are discounted cash flows. We estimate
future  cash  flows  and  allocations  of  certain  assets  using  estimates  for  future  growth  rates  and  our  judgment  regarding  the  applicable
discount  rates.  Changes  to  our  judgments  and  estimates  could  result  in  a  significantly  different  estimate  of  the  fair  market  value  of  the
reporting units, which could result in an impairment of goodwill.

Other intangible assets have been acquired, either individually or with a group of other assets, and were initially recognized and measured
based on fair value. Additionally, the Company develops new videos, music, books and digital applications in addition to adding content,
improved animation and bonus songs/features to its existing product catalog. In accordance with ASC 350 Intangible Assets and ASC 730
Research and Development, the costs of new product development and significant improvement to existing products are capitalized while
routine and periodic alterations to existing products are expensed as incurred. Annual amortization of these intangible assets is computed
based on the straight-line method over the remaining economic life of the asset.

Films and Televisions Costs

The Company capitalizes production costs for episodic series produced in accordance with ASC 926-20 Entertainment-Films - Other Assets
-  Film  Costs. Accordingly,  production  costs  are  capitalized  at  actual  cost  and  then  charged  against  revenue  based  on  the  initial  market
revenue  evidenced  by  a  firm  commitment  over  the  period  of  commitment.  The  Company  expenses  all  capitalized  costs  that  exceed  the
initial market firm commitment revenue in the period of delivery of the episodes.

The Company capitalizes production costs for films produced in accordance with ASC 926-20 Entertainment-Films - Other Assets - Film
Costs. Accordingly, production costs are capitalized at actual cost and then charged against revenue quarterly as a cost of production based
on  the  relative  fair  value  of  the  film(s)  delivered  and  recognized  as  revenue.  The  Company  evaluates  their  capitalized  production  costs
annually and limits recorded amounts by their ability to recover such costs through expected future sales.

Revenue Recognition

The  Company  recognized  revenue  related  to  product  sales  when  (i)  the  seller’s  price  is  substantially  fixed,  (ii)  shipment  has  occurred
causing  the  buyer  to  be  obligated  to  pay  for  product,  (iii)  the  buyer  has  economic  substance  apart  from  the  seller,  and  (iv)  there  is  no
significant obligation for future performance to directly bring about the resale of the product by the buyer as required by ASC 605 Revenue
Recognition.

Revenues  associated  with  the  sale  of  products,  are  recorded  when  shipped  to  customers  pursuant  to  approved  customer  purchase  orders
resulting in the transfer of title and risk of loss.  Cost of sales, rebates and discounts are recorded at the time of revenue recognition or at
each financial reporting date.

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company recognizes revenue in accordance with ASC Topic 926-605 Entertainment-Films - Revenue Recognition. Accordingly, the
Company recognizes revenue when (i) persuasive evidence of a sale with customer exists, (ii) the film is complete and has been delivered
or is available for delivery, (iii) the license period of the arrangement has begun and the customer can begin its exploitation, exhibition, or
sale, (iv) the arrangement fee is fixed or determinable, and (v) collection of the arrangement fee is reasonably assured.

For its distribution, TV, and home entertainment income the Company generally enters in to flat fee arrangements to deliver multiple films
or episodes. The Company allocates revenue to each film or episode based on their relative fair market values and recognizes revenue as
each film or episode is complete and available for delivery.

The Company’s licensing and royalty revenue represents both (a) variable payments based on net sales from brand licensees for content
distribution  rights.  These  license  agreements  are  held  in  conjunction  with  third  parties  that  are  responsible  for  collecting  fees  due  and
remitting  to  the  Company  its  share  after  expenses.  Revenue  from  licensed  products  is  recognized  when  realized  or  realizable  based  on
royalty reporting received from licensees and (b) licensing income the Company recognizes revenue as an agent in accordance with ASC
605-45 Revenue Recognition - Principal Agent. Accordingly, the Company’s revenue is its gross billings to its customers less the amounts
it pays to suppliers for their products and services.

Other Estimates

The  preparation  of  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires  management  to  make
estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at
the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods.

Off Balance Sheet Arrangements

The Company has no off-balance sheet arrangements.

Item 7A.

Quantitative and Qualitative Disclosures about Market Risk

Not required for smaller reporting companies.

Item 8.

Financial Statements and Supplementary Data

The financial statements are included herein commencing on page F-1.

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

The Company has been informed that effective as of January 1, 2016 (the “ Effective Date” ) all of the assets of HJ & Associates,
LLC and HJ Associates and Consultants, LLP ( “HJ ” ) were acquired by Haynie & Company, Salt Lake City, Utah, and, as a result, on
January 15, 2016 HJ resigned as the Company’s independent registered public accounting firm because the firm will no longer be an active
entity  and  not  able  to  certify  the  Company’s  financial  statement  from  and  after  the  Effective  Date.  Therefore,  on  January  15,  2016,  the
Company engaged Haynie & Company, Salt Lake City, Utah, as its new independent registered public accounting firm. The engagement of
Haynie & Company was unanimously approved by the Company’s audit committee and Board of Directors.

The reports of HJ regarding the Company’s consolidated financial statements for the two most recent fiscal years did not contain an

adverse or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope, or accounting principles.

During the two most recent fiscal years and through the Effective Date, there were (i) no disagreements between the Company and
HJ on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreement,
if  not  resolved  to  the  satisfaction  of  HJ,  would  have  caused  HJ  to  make  reference  thereto  in  their  reports  on  the  consolidated  financial
statements for such years, and (ii) no “ reportable events ” as that term is defined in Item 304(a)(1)(v) of Regulation S-K.

The Company provided HJ with a copy of this Form 8-K and requested that HJ furnish it with a letter addressed to the Securities
and Exchange Commission stating whether or not HJ agrees with the above statements. A copy of such letter, dated January 15, 2016, is
attached as Exhibit 16.1.

During the Company’s two most recent fiscal years and in the subsequent interim period through the Effective Date, the Company
has  not  consulted  with  Haynie  &  Company  regarding  either  (i)  the  application  of  accounting  principles  to  a  specified  transaction,  either
completed or proposed, or the type of audit opinion that might be rendered on the Company’s consolidated financial statements, and neither
a written report nor oral advice was provided to the Company that Haynie & Company concluded was an important factor considered by
the Company in reaching a decision as to the accounting, auditing or financial reporting issue; or (ii) any matter that was either the subject
of a disagreement (as defined in Item 304(a)(1)(iv) of Regulation S-K and the related instructions) or a reportable event (as described in
Item 304(a)(1)(v) of Regulation S-K).

Item 9A.

Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including the Chief Executive Officer and Chief Financial Officer, we
have  evaluated  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  defined  in  Rule  13a-15(e)  and  Rule  15d-15(e)  of  the
Exchange Act)  as  of  the  end  of  the  period  covered  by  this  report.    Based  on  that  evaluation,  the  Chief  Executive  Officer  and  Chief

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Officer have concluded that, as of December 31, 2015, these disclosure controls and procedures were effective to ensure that all
information  required  to  be  disclosed  by  us  in  the  reports  that  we  file  or  submit  under  the  Exchange  Act  is:  (i)  recorded,  processed,
summarized and reported, within the time periods specified in the Commission’s rule and forms; and (ii) accumulated and communicated to
our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  as  appropriate  to  allow  timely  decisions  regarding
required disclosure.

20

 
 
 
 
 
Management’s Annual Report on Internal Control over Financial Reporting

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting.  Internal  control  over
financial  reporting  is  a  process  designed  by,  or  under  the  supervision  of,  our  Chief  Executive  Officer  and  Chief  Financial  Officer  and
effected by our Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Our evaluation of internal control over financial reporting includes using the COSO framework (2013), an integrated framework for the
evaluation of internal controls issued by the Committee of Sponsoring Organizations of the Treadway Commission, to identify the risks
and control objectives related to the evaluation of our control environment.

Our  management  conducted  an  evaluation  of  the  effectiveness  of  our  internal  control  over  financial  reporting.  Based  on  our  evaluation,
management concluded that our internal control over financial reporting was effective as of December 31, 2015.

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over
financial reporting. Management’s report was not subject to attestation requirements by the Company’s registered public accounting firm
pursuant to temporary rules of the Securities and Exchange Commission that permit the company to provide only management’s report in
this annual report.

Inherent Limitations Over Internal Controls

Internal  control  over  financial  reporting  cannot  provide  absolute  assurance  of  achieving  financial  reporting  objectives  because  of  its
inherent limitations, including the possibility of human error and circumvention by collusion or overriding of controls. Accordingly, even
an effective internal control system may not prevent or detect material misstatements on a timely basis. Also, projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the
degree of compliance with the policies or procedures may deteriorate.

Changes in Internal Control over Financial Reporting.

There were no changes in our internal control over financial reporting that occurred during the quarter ended December 31, 2015 that have
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.

Other Information

None.

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 10.

Directors, Executive Officers and Corporate Governance.

Directors, Executive Officers, Promoters and Control Persons

PART III

The following table sets forth information about our directors and executive officers as of March 29, 2016:

Name

Age

Position

Andrew Heyward
Amy Moynihan Heyward
Gregory Payne
Michael D. Handelman
Bernard Cahill
Joseph “Gray” Davis*
P. Clark Hallren*
Lynne Segall*
Anthony Thomopoulos *
Margaret Loesch*
_______
* Denotes directors who meet our criteria for “independence”.

66
48
60
56
49
71
53
62
76
69

    Chief Executive Officer and Chairman of the Board/Director
    President and Director
    Corporate Secretary
    Chief Financial Officer
    Director
    Director
    Director
    Director
    Director
    Director

Our directors hold office until the earlier of their death, resignation or removal or until their successors have been qualified.

Background Information

Andrew Heyward, 66, has been the Company’s Chief Executive Officer since November 2013 and the Company’s Chairman of the Board
since  December  2013.  Mr.  Heyward  co-founded  DIC Animation  City  in  1983  and  served  as  its  Chief  Executive  Officer  until  its  sale  in
1993  to  Capital  Cities/ ABC,  Inc.  which  was  eventually  bought  by  The  Walt  Disney  Company  in  1995.  Mr.  Heyward  ran  the  company
while it was owned by The Walt Disney Company until 2000 when Mr. Heyward purchased DIC Entertainment L.P. and DIC Productions
L.P, corporate successors to the DIC Animation City business, with the assistance of Bain Capital and served as the Chairman and Chief
Executive Officer of their acquiring company DIC Entertainment Corporation, until he took the company public on the AIM. He sold the
company in 2008. Mr. Heyward co-founded A Squared Entertainment LLC in 2009 and has served as its Co-President since inception. Mr.
Heyward earned a Bachelor of Arts degree in Philosophy from UCLA and is a member of the Producers Guild of America, the National
Academy of Television Arts and the Paley Center (formerly the Museum of Television and Radio). Mr. Heyward gave the Commencement
address in 2011 for the UCLA College of Humanities, and was awarded the 2002 UCLA Alumni Association's Professional Achievement
Award.  He  has  received  multiple  Emmys  and  other  awards  for  Children’s  Entertainment.    He  serves  on  the  Board  of  Directors  of  the
Cedars  Sinai  Medical  Center.  Mr.  Heyward  has  produced  over  5,000  half  hour  episodes  of  award  winning  entertainment,  among  them
Inspector Gadget; The Real Ghostbusters; Strawberry Shortcake; Care Bears; Alvin and the Chipmunks; Hello Kitty’s Furry Tale Theater;
The Super Mario Brothers Super  Show;  The  Adventures  of  Sonic  the  Hedgehog; Sabrina The Animated Series ;  Captain  Planet  and  the
Planeteers;  Liberty’s  Kids ,  and  many  others.  Mr.  Heyward  was  chosen  as  a  director  because  of  his  extensive  experience  in  children’s
entertainment and as co-founder of A Squared Entertainment.

Amy  Moynihan  Heyward,  48,  has  been  the  President  of  the  Company  since  November  2013  and  a  Director  of  the  Company  since
December 2013. Ms. Heyward is the founder and has been the President of A Squared since 2009. Prior to the formation of A Squared, Ms.
Heyward served as the Vice President of Marketing at the Los Angeles Times from 2006 to 2008 and from 2003 to 2006. Ms. Heyward
served  as  the  director  of  global  marketing  for  McDonald’s  Corporation.  From  2002  to  2003,  Ms.  Moynihan  handled  promotions  and
sponsorships for Hasbro, Inc. and from 1994 to 2000, Ms. Heyward worked in various marketing posts for Disney. Ms. Heyward received
degrees in Marketing Communications and Journalism from Northeastern University and sits on the Boards of Directors of LA’s Best and
After School All-Stars. Ms. Heyward was chosen as a director because of her commercial and trade experience in creating and managing
international brands and as co-founder of A Squared Entertainment.

Gregory Payne, 60, has been the Corporate Secretary of the Company since November 2013 and the Chief Operating Officer and General
Counsel  to A  Squared  Entertainment  LLC  since  October  2011  and A  Squared  Holdings  LLC  since  March  2009.  He  was  an  attorney  in
private practice and the Chairman of Foothill Entertainment, Inc. from 2000 to present. Mr. Payne served as Senior Vice President Legal
and Business Affairs to DIC Animation City, DIC Entertainment L.P. and DIC Productions L.P. variously during the period from 1986 to
1998 and was an attorney in private practice from 1978 until 1986. Mr. Payne is a director and 50% shareholder of Foothill Entertainment
Inc. Mr. Payne received his Juris Doctorate from Stanford Law School.

22

 
 
 
 
 
 
 
   
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Michael  D.  Handelman,  56, has  been  the  Chief  Financial  Officer  of  the  Company  since  June  2015.  Mr.  Handelman  served  as  the  Chief
Financial  Officer  of  Lion  Biotechnologies  from  February  2011  until  June,  2015.  Prior  to  that  position  Mr.  Handelman  served  as  Chief
financial  Officer  and  as  a  financial  management  consultant  of  Oxis  International,  Inc.,  a  public  company  engaged  in  the  research,
development and commercialization of nutraceutical products, from August 2009 until October 2011. From November 2004 to July 2009,
Mr.  Handelman  served  as  Chief  Financial  Officer  and  Chief  Operating  Officer  of  TechnoConcepts,  Inc.,  formerly  a  public  company
engaged  in  designing,  developing,  manufacturing  and  marketing  wireless  communications  semiconductors,  or  microchips.  Prior  thereto,
Mr.  Handelman  served  from  October  2002  to  October  2004  as  Chief  Financial  Officer  of  Interglobal  Waste  Management,  Inc.,  a
manufacturing  company,  and  from  July  1996  to  July  1999  as  Vice  President  and  Chief  Financial  Officer  of  Janex  International,  Inc.,  a
children’s toy manufacturer. Mr. Handelman was also the Chief Financial Officer from 1993 to 1996 of the Los Angeles Kings, a National
Hockey League franchise. Mr. Handelman is a certified public accountant and holds a degree in accounting from the City University of
New York.

Bernard Cahill, 49,  has  been  a  Director  of  the  Company  since  December  2013.  Mr.  Cahill  is  the  founding  partner  of  ROAR,  LLC,  an
entertainment  consulting  firm,  which  he  founded  in  2004  and  is  the  founding  partner  of  Cahill  Law  Offices,  an  entertainment  law  firm,
which he founded in 1995. Mr. Cahill is the founder of Unicorn Games LLC, which was sold to Hasbro, Inc. in 2000. Mr. Cahill holds a
Bachelor’s  of  Science  degree  in  Biology  from  Illinois  State  University  and  a  Juris  Doctorate  from  the  John  Marshall  Law  School.  Mr.
Cahill  is  a  member  of  the  Tennessee  State  and  Illinois  State  Bar.  Mr.  Cahill  was  chosen  to  be  a  director  based  on  his  expertise  in  the
entertainment field.

Joseph “Gray” Davis, 71, has been a Director of the Company since December 2013. Mr. Davis served as the 37 th governor of California
from 1998 until 2003. Mr. Davis currently serves as “Of Counsel” in the Los Angeles, California office of Loeb & Loeb LLP. Mr. Davis
has served on the Board of Directors of DIC Entertainment and is a member of the bi-partisan Think Long Committee, a Senior Fellow at
the UCLA School of Public Affairs and Co-Chair of the Southern California Leadership Counsel. Mr. Davis received his undergraduate
degree from Stanford University and received his Juris Doctorate from Columbia Law School. Mr. Davis served as lieutenant governor of
California  from  1995-1998,  California  State  Controller  from  1987-1995  and  California  State Assemblyman  from  1982-1986.  Mr.  Davis
was chosen as a director of the Company based on his knowledge of corporate governance.

P. Clark Hallren, 53, has been a Director of the Company since May 2014. Since August 2013, Mr. Hallren has been a realtor with HK
Lane/Christie’s International Real Estate and since August 2012, Mr. Hallren has served as an outside consultant to individuals and entities
investing or operating in the entertainment industry. From August 2012 to August 2014, Mr. Hallren was a realtor with Keller Williams
Realty  and  from  August  2009  to  August  2012,  Mr.  Hallren  founded  and  served  as  managing  partner  of  Clear  Scope  Partners,  an
entertainment advisory company. From 1986 to August 2009, Mr. Hallren was employed by JP Morgan Securities Inc. in various capacities,
including as Managing Director of the Entertainment Industries Group. In his roles with JP Morgan Securities, Mr. Hallren was responsible
for  marketing  certain  products  to  his  clients,  including  but  not  limited  to,  syndicated  senior  debt,  public  and  private  subordinated  debt,
public and private equity, securitized and credit enhanced debt, interest rate derivatives, foreign currency and treasury products. Mr. Hallren
holds Finance, Accounting and Economics degrees from Oklahoma State University. He also currently holds Series 7, 24 and 63 securities
licenses. Mr. Hallren was chosen as a director of the Company based on his knowledge and experience in the entertainment industry as well
as in banking and finance.

Lynne  Segall,  62,  has  been  a  Director  of  the  Company  since  December  2013.  Ms.  Segall  has  served  as  the  Senior  Vice  President  and
Publisher  of  The  Hollywood  Reporter  since  June  2011.  From  2010  to  2011,  Ms.  Segall  was  the  Senior  Vice  President  of  Deadline
Hollywood. From June 2006 to May 2010, Ms. Segall served as the Vice President of Entertainment, Fashion & Luxury advertising at the
Los Angeles Times. In 2005, Ms. Segall received the Women of Achievement Award from The Hollywood Chamber of Commerce and the
Women  in  Excellence  Award  from  the  Century  City  Chamber  of  Commerce.  In  2006,  Ms.  Segall  was  recognized  by  the  National
Association  of  Women  with  its  Excellence  in  Media  Award.  Ms.  Segall  was  chosen  to  be  a  director  based  on  her  expertise  in  the
entertainment industry.

Anthony Thomopoulos, 76, was appointed as a director of the Company on February 27, 2014. Mr. Thomopoulos served as the Chairman of
United Artist Pictures from 1986 to 1989 and formed Thomopoulos Pictures, an independent production company of both motion pictures
and television programs in 1989 and has served as its Chief Executive Officer since 1989. From 1991 to 1995, Mr. Thomopoulos was the
President  of Amblin  Television,  a  division  of Amblin  Entertainment.  Mr.  Thomopoulos  served  as  the  President  of  International  Family
Entertainment, Inc. from 1995 to 1997. From June 2001 to January 2004, Mr. Thomopoulos served as the Chairman and Chief Executive
Officer of Media Arts Group, a NYSE listed company. Mr. Thomopoulos served as a state commissioner of the California Service Corps.
under Governor Schwarzenegger from 2005 to 2008. Mr. Thomopoulos is also a founding partner of Morning Light Productions. Since he
founded it in 2008, Mr. Thomopoulos has operated Thomopoulos Productions and has served as a consultant to BKSems, USA, a digital
signage company. Mr. Thomopoulos is an advisor and a member of the National Hellenic Society and holds a degree in Foreign Service
from  Georgetown  University  and  sat  on  its  Board  of  Directors  from  1978  to  1988.  Mr.  Thomopoulos  was  chosen  as  a  director  of  the
Company based on his entertainment industry experience.

23

 
 
 
 
 
 
 
 
 
 
 
 
Margaret Loesch, 69, was appointed to the Board of Directors on March 18, 2015. Beginning in 2009 through 2014, Ms. Loesch, served as
Chief Executive Officer and President of The Hub Network, a cable channel for children and families, including animated features. The
Company has, in the past, provided The Hub Network with certain children’s programming. From 2003 through 2009 Ms. Loesch served as
Co-Chief Executive Officer of The Hatchery, a family entertainment and consumer product company. From 1998 through 2001 Ms. Loesch
served as Chief Executive Officer of the Hallmark Channel, a family related cable channel. From 1990 through 1997 Ms. Loesch served as
the  Chief  Executive  Officer  of  Fox  Kids  Network,  a  children’s  programming  block  and  from  1984  through  1990  served  as  the  Chief
Executive Officer of Marvel Productions, a television and film studio subsidiary of Marvel Entertainment Group. Ms. Loesch obtained her
bachelors  of  science  from  the  University  of  Southern  Mississippi.  Ms.  Loesch  was  chosen  to  be  a  director  based  on  her  40  years  of
experience at the helm of major children and family programming and consumer product channels.

Family Relationships

There are no family relationships between any of our directors and our executive officers with the exception of Andrew Heyward and Amy
Moynihan Heyward, who are married.

Corporate Governance

General

We  believe  that  good  corporate  governance  is  important  to  ensure  that  the  Company  is  managed  for  the  long-term  benefit  of  our
stockholders. This section describes key corporate governance practices that we have adopted.

Board Leadership Structure and Role in Risk Oversight

The Board of Directors has responsibility for establishing broad corporate policies and reviewing our overall performance rather than day-
to-day operations. The primary responsibility of our Board of Directors is to oversee the management of our company and, in doing so,
serve the best interests of the company and our stockholders. The Board of Directors selects, evaluates and provides for the succession of
executive officers and, subject to stockholder election, directors. It reviews and approves corporate objectives and strategies, and evaluates
significant policies and proposed major commitments of corporate resources. Our Board of Directors also participates in decisions that have
a  potential  major  economic  impact  on  our  company.  Management  keeps  the  directors  informed  of  company  activity  through  regular
communication, including written reports and presentations at Board of Directors and committee meetings.

Although  we  have  not  adopted  a  formal  policy  on  whether  the  Chairman  and  Chief  Executive  Officer  positions  should  be  separate  or
combined, we have traditionally determined that it is in the best interest of the Company and its shareholders to partially combine these
roles. Due to the small size of the Company, we believe it is currently most effective to have the Chairman and Chief Executive Officers
positions combined.

The  Company  currently  has  eight  directors,  including  Mr.  Heyward,  its  Chairman,  who  also  serves  as  the  Company’s  Chief  Executive
Officer. The Chairman and the Board are actively involved in the oversight of the Company’s day to day activities.

Section 16(a) Beneficial Ownership Reporting Compliance

Section  16(a)  of  the  Exchange Act  requires  the  Company's  directors,  executive  officers  and  persons  who  own  more  than  10%  of  the
Company's  stock  (collectively,  "Reporting  Persons")  to  file  with  the  SEC  initial  reports  of  ownership  and  changes  in  ownership  of  the
Company's  common  stock.  Reporting  Persons  are  required  by  SEC  regulations  to  furnish  the  Company  with  copies  of  all  Section  16(a)
reports they file. To the Company's knowledge, based solely on its review of the copies of such reports received or written representations
from certain Reporting Persons that no other reports were required, the Company believes that during its fiscal year ended December 31,
2015 all Reporting Persons timely complied with all applicable filing requirements.

Code of Ethics

We have adopted a Code of Ethics and Business Conduct for Officers, Directors and Employees that applies to all of our officers, directors
and employees. A copy of the Code of Ethics may be obtained, free of charge, by submitting a written request to the Company or on our
website at www.gnusbrands.com. Disclosure regarding any amendments to, or waivers from, provisions of the code of conduct and ethics
that apply to our directors, principal executive and financial officers will be posted on the “Investors-Corporate Governance” section of our
website  at www.gnusbrands.com  or  included  in  a  Current  Report  on  Form  8-K  within  four  business  days  following  the  date  of  the
amendment or waiver

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board Committees

During 2015, our Board of Directors held five meetings.

On June 9, 2014, the Board of Directors of the Company unanimously decided to form an Audit Committee, Compensation Committee and
Nominating Committee.

The following table sets forth the three standing committees of our board and the members of each committee and the number of meetings
held by our Board of Directors and the committees during 2015:

Director
Andrew Heyward
Amy Moynihan Heyward
Bernard Cahill
Joseph “Gray” Davis
P. Clark Hallren
Lynne Segall
Anthony Thomopoulos
Margaret Loesch
Meetings in 2015:

Board
Chair
X
X
X
X
X
X
X
5

Audit
Committee

Compensation
Committee

Nominating
Committee

X

Chair

2

X

Chair

1

Chair

1

To  assist  it  in  carrying  out  its  duties,  the  Board  of  Directors  has  delegated  certain  authority  to  an Audit  Committee,  a  Compensation
Committee and a Nominating Committee as the functions of each are described below.

Audit Committee

Messrs. Hallren and Cahill serve on our Audit Committee. Our Audit Committee’s main function is to oversee our accounting and financial
reporting  processes,  internal  systems  of  control,  independent  auditor  relationships  and  the  audits  of  our  financial  statements.  The Audit
Committee’s responsibilities include:

·

·

·

·

·

·

selecting, hiring, and compensating our independent auditors;

evaluating the qualifications, independence and performance of our independent auditors;

overseeing  and  monitoring  the  integrity  of  our  financial  statements  and  our  compliance  with  legal  and  regulatory
requirements as they relate to financial statements or accounting matters;

approving the audit and non-audit services to be performed by our independent auditor;

reviewing  with  the  independent  auditor  the  design,  implementation,  adequacy  and  effectiveness  of  our  internal
controls and our critical accounting policies; and

preparing the report that the SEC requires in our annual proxy statement.

The  board  of  directors  has  adopted  an Audit  Committee  Charter.  The Audit  Committee  members  meet  NASDAQ’s  financial  literacy
requirements, and the board has further determined that Mr. Hallren (i) is an “audit committee financial expert” as such term is defined in
Item 407(d) of Regulation S-K promulgated by the SEC and (ii) also meets NASDAQ’s financial sophistication requirements.

25

 
 
 
 
 
 
 
   
   
   
 
 
 
   
 
    
 
    
 
  
 
 
   
 
    
 
    
 
  
 
 
   
 
   
 
    
 
  
 
 
   
 
    
 
    
 
  
 
 
   
 
   
 
   
 
  
 
 
   
 
    
 
    
 
 
 
 
   
 
    
 
   
 
  
 
 
   
 
    
 
    
 
  
 
 
   
 
   
 
   
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Compensation Committee

Messrs.  Thomopoulos  and  Hallren  serve  on  the  Compensation  Committee.  Our  Compensation  Committee’s  main  functions  are  assisting
our board of directors in discharging its responsibilities relating to the compensation of outside directors, the Chief Executive Officer and
other executive officers, as well as administering any stock incentive plans we may adopt. The Compensation Committee’s responsibilities
include the following:

·

·

·

·

reviewing  and  recommending  to  our  board  of  directors  the  compensation  of  our  Chief  Executive  Officer  and  other
executive officers, and the outside directors;

conducting a performance review of our Chief Executive Officer;

reviewing our compensation policies; and

if required, preparing the report of the Compensation Committee for inclusion in our annual proxy statement.

The Board of Directors has adopted a Compensation Committee Charter.

The Compensation Committee’s policy is to offer our executive officers competitive compensation packages that will permit us to attract
and retain highly qualified individuals and to motivate and reward these individuals in an appropriate fashion aligned with the long-term
interests of our Company and our stockholders.

Compensation Committee Risk Assessment. We have assessed our compensation programs and concluded that our compensation practices
do not create risks that are reasonably likely to have a material adverse effect on us.

Nominating Committee

Ms. Segall serves on our Nominating Committee. The Nominating Committee’s responsibilities include:

·

·

·

·

identify qualified individuals to serve as members of the Company’s board of directors;

review the qualifications and performance of incumbent directors;

review and consider candidates who may be suggested by any director or executive officer or by any stockholder of
the Company;

review considerations relating to board composition, including size of the board, term and age limits, and the criteria
for membership on the board;

The Board of Directors has adopted a Nominating Committee Charter.

Item 11.

Executive Compensation.

Executive Compensation

The following table sets forth the long-term compensation earned for services in all capacities for the fiscal years ended December 31, 2015
and 2014 paid to our Chief Executive Officer and Chief Financial Officer, and each other officer earning in excess of $100,000 per year.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Compensation Table

Name and Principal
Position
Andrew Heyward (2)
Chief Executive Officer

Year

    Salary ($)     Bonus ($)    
–   
500   

  200,000   
  200,000   

2015   
2014   

Amy Moynihan Heyward (3)  
President

2015   
2014   

  180,000   
  180,000   

Gregory Payne (4)
Corporate Secretary

Michael Handelman (6)
Chief Financial Officer

Rebecca Hershinger (5)
Former Chief Financial

Officer

2015   
2014   

  175,383   
  175,000   

2015   
2014   

2015   

2014   

40,003   
–   

–   

–   

–   
500   

500   
500   

–   
–   

–   

500   

Stock
Awards
($) (1)

Option
Awards
($) (1)

–   
–   

–   
–   

–   
–   

–   
–   

–   

–   

All Other
Compensation
($)

    Total ($)  
  200,000 
–   
  200,500 
–   

–   
–   

–   
–   

–   
–   

  180,000 
  180,500 

  175,883 
  175,500 

40,003 
– 

41,250   

41,250 

80,875   

81,375 

–   
–   

–   
–   

–   
–   

–   
–   

–   

–   

(1)

(2)

(3)

(4)

The aggregate fair value of the stock awards and stock option awards on the date of grant was computed in accordance with FASB
ASC Topic 718.

In association with the Merger, Mr. Heyward was appointed Chief Executive Officer of the Company on November 15, 2013. Per his
November 15, 2013 Employment Agreement, Mr. Heyward is entitled to an annual salary of $200,000.

In association with the Merger, Ms. Heyward was appointed President of the Company on November 15, 2013.  Per her November
15, 2013 Employment Agreement, Ms. Heyward is entitled to an annual salary of $180,000.

In association with the Merger, Mr. Payne was appointed Corporate Secretary of the Company for which he is entitled to an annual
salary of $175,000.

(5) Ms. Hershinger was appointed Chief Financial Officer of the Company on October 24, 2014 for which she earned $20,000 pursuant
to  her  engagement  letter.  Prior  to  her  appointment,  she  provided  hourly  contract  services  to  the  Company  for  which  she  earned
$60,875.

(6) Mr.  Handelman  was  appointed  Chief  Financial Officer  of  the  Company  on  June  26,  2015.  He  is  entitled  to  an  annual  salary  of

$120,000.

27

 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outstanding Equity Awards at Fiscal Year

The following table sets forth outstanding equity awards as of December 31, 2015.

Option awards

Stock awards

Number of
securities
underlying
unexercised
options (#)
exercisable    
99,909   

Number of
securities
underlying
unexercised
options (#)
unexercisable   
1,400,091   

99,909   

1,400,091   

Name
Andrew Heyward    

Amy Moynihan
Heyward

Gregory Payne

14,653   

205,347   

Equity
incentive
plan
awards:
Number of
securities
underlying
unexercised
unearned
options (#)    
–  $

Number
of shares
or units
of stock
that have
not
vested
(#)

Market
value of
shares of
units of
stock
that have
not
vested
($)

Option
exercise
price ($)    

Option
expiration
date

2.00    12/13/2020    1,400,091    1,526,099   

–  $

–  $

2.00    12/13/2020    1,400,091    1,526,099   

2.00    12/13/2020    205,347    223,828   

Michael D.
Handelman

Employment Agreements

7,327   

102,673   

–  $

2.00    12/13/2020    102,673    111,914   

Equity
incentive
plan
awards:
Number
of
unearned
shares,
unit or
other
rights
that have
not
vested (#)   
–   

Equity
incentive
plan
awards:
Market
or payout
value of
unearned
shares
units or
other
rights
that have
not
vested ($) 
– 

–   

–   

–   

– 

– 

– 

On November 15, 2013, the Company entered into an employment agreement with Andrew Heyward (the “Andrew Heyward Employment
Agreement”),  whereby  Mr.  Heyward  agreed  to  serve  as  the  Company’s  Chief  Executive  Officer  for  a  period  of  five  years,  subject  to
renewal,  in  consideration  for  an  annual  salary  of  $200,000.    Additionally,  under  the  terms  of  the  Andrew  Heyward  Employment
Agreement,  Mr.  Heyward  shall  be  eligible  for  an  annual  bonus  if  the  Company  meets  certain  criteria,  as  established  by  the  Board  of
Directors.  Mr.  Heyward  shall  be  entitled  to  reimbursement  of  reasonable  expenses  incurred  in  connection  with  his  employment  and  the
Company may take out and maintain during the term of his tenure, a life insurance policy in the amount of $1,000,000. During the term of
his employment and under the terms of the Andrew Heyward Employment Agreement, Mr. Heyward shall be entitled to be designated as
composer  on  all  music  contained  in  the  programming  produced  by  the  Company  and  to  receive  composer’s  royalties  from  applicable
performing rights societies.

On  November  15,  2013,  the  Company  entered  into  an  employment  agreement  with  Amy  Moynihan  Heyward  (the  “Amy  Heyward
Employment  Agreement”),  whereby  Ms.  Heyward  agreed  to  serve  as  the  Company’s  President  for  a  period  of  five  years,  subject  to
renewal, in consideration for an annual salary of $180,000. Additionally, under the terms of the Amy Heyward Employment Agreement,
Ms.  Heyward  shall  be  eligible  for  an  annual  bonus  if  the  Company  meets  certain  criteria,  as  established  by  the  Board  of  Directors.  Ms.
Heyward shall be entitled to reimbursement of reasonable expenses incurred in connection with her employment and the Company may
take out and maintain during the term of her tenure, a life insurance policy in the amount of $1,000,000. During the term of her employment
and  under  the  terms  of  the Amy  Heyward  Employment Agreement,  Ms.  Heyward  shall  be  entitled  to  be  designated  as  composer  on  all
music  contained  in  the  programming  produced  by  the  Company  and  to  receive  composer’s  royalties  from  applicable  performing  rights
societies.

28

 
 
 
 
 
   
   
 
   
   
   
   
 
   
    
    
    
    
    
    
    
    
  
   
 
   
    
    
    
    
    
    
    
    
  
   
 
   
    
    
    
    
    
    
    
    
  
   
 
 
 
 
 
 
 
 
 
Director Compensation

The  following  table  sets  forth  with  respect  to  the  named  directors,  compensation  information  inclusive  of  equity  awards  and  payments
made for the fiscal years ended December 31, 2015 and 2014 in the director's capacity as director. The Company intends to implement a
Directors Stock Option plan and provide certain directorship fees in the future.

Name
Andrew Heyward

Amy Moynihan Heyward

Bernard Cahill

Joseph “Gray” Davis

P. Clark Hallren (2)

Lynn Segall

Anthony Thomopoulos (3)

Jeffrey Weiss (4)

Margaret Loesch (5)

Fees
Earned of
Paid in
Cash ($)
(1)
15,000    $
15,000    $

2015     $
2014     $

Stock

Awards ($)    

Option
Awards
($)
–    $1,409,978    $
–    $
–    $

All Other

Compensation    Total ($)  
–    $1,424,978 
15,000 
–    $

2015     $
2014     $

15,000    $
15,000    $

–    $1,409,978    $
–    $
–    $

2015     $
2014     $

10,000    $
15,000    $

–    $
–    $

23,500    $
–    $

2015     $
2014     $

15,000    $
15,000    $

–    $
–    $

23,500    $
–    $

–    $1,424,978 
15,000 
–    $

–    $
–    $

33,500 
15,000 

–    $
–    $

38,500 
15,000 

2015     $
2014     $

15,000    $
10,000    $

–    $
–    $

23,500    $
–    $

–    $
35,000    $

38,500 
45,000 

2015     $
2014     $

15,000    $
15,000    $

–    $
–    $

23,500    $
–    $

2015     $
2014     $

15,000    $
10,000    $

–    $
–    $

23,500    $
–    $

2015     $
2014     $

–    $
10,000    $

–    $
–    $

–    $
–    $

2015     $
2014     $

10,000    $
–    $

–    $
–    $

23,500    $
–    $

–    $
–    $

38,500 
15,000 

–    $
–    $

38,500 
10,000 

–    $
–    $

– 
10,000 

–    $
–    $

33,500 
– 

(1) For  the  board  meetings  held  in  the  second  and  third  quarter  of  2014,  Board  Members  earned  $5,000  per  meeting  attended  either
physically or telephonically. Beginning with the Board Meeting in the fourth quarter 2014, the structure was revised such that Directors
earn $5,000 per meeting attended physically, $2,500 per meeting attended telephonically, and nothing for non-attendance.

(2) On May 15, 2014, Mr. Hallren was appointed to the Board of Directors of the Company. Mr. Hallren earned $10,000 in compensation

for his services as a member of the Board of Directors and received $35,000 for consulting services provided to the Company.

(3) On February 27, 2014, Mr. Thomopoulos was appointed to the Board of Directors of the Company.
(4) On March 16, 2015, Mr. Weiss resigned from the Board of Directors of the Company.
(5) On March 18, 2015, Ms. Loesch was appointed to the Board of Directors of the Company.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The following table shows the beneficial ownership of shares of our $0.001 par value common stock as of March 29, 2016 known by us
through transfer agent and other records held by: (i) each person who beneficially owns 5% or more of the shares of common stock then
outstanding; (ii) each of our directors; (iii) each of our named executive officers; and (iv) all of our current directors and executive officers
as a group; (iv) each stockholder known by us to own beneficially more than 5% of our common stock.

The information in this table reflects “beneficial ownership” as defined in Rule 13d-3 of the Exchange Act. To our knowledge and unless
otherwise  indicated,  each  stockholder  has  sole  voting  power  and  investment  power  over  the  shares  listed  as  beneficially  owned  by  such
stockholder, subject to community property laws where applicable. Percentage ownership is based on 11,319,450 shares of common stock
outstanding as March 29, 2016. Unless otherwise indicated in the footnotes to the following table, each person named in the table has sole
voting and investment power and that person’s address is c/o 9401 Wilshire Boulevard Suite 608, Beverly Hills, California 90212.

29

 
 
 
 
 
 
    
   
   
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
   
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Name and Address of Beneficial Owner
Directors and Named Executive Officers
A Squared Holdings, LLC
Andrew Heyward
Amy Moynihan Heyward
Gregory Payne
Michael Handelman
Bernard Cahill
Joseph “Gray” Davis
P. Clark Hallren
Lynne Segal
Anthony Thomopoulos
Margaret Loesch
All current executive officers and directors as a group (consisting of 10 persons)
5% Stockholders
Wolverine Flagship Fund Trading Limited (5)
Iroquois Master Fund Ltd. (7)

* Indicates ownership less than 1%

Amount and
Nature of
Beneficial
Ownership (1)

2,972,183 
4,557,669(2) 
4,557,669(2) 
69,836(3) 
36,479 
61,842(4) 
7,908 
7,908 
7,908 
8,253 
– 
4,729,229 

1,237,474(6) 
1,223,702(8) 

Percent of
Class(1)

26.40%
36.95%
36.95%
*
*
*
*
*
*
*
*
37.98%

9.99%
9.99%

(1)

(2)

(3)
(4)

(5)
(6)

(7)
(8)

Applicable percentage ownership is based on 11,319,450 shares of common stock outstanding as of March 29, 2016, together
with securities exercisable or convertible into shares of common stock within 60 days of March 29, 2016. Beneficial ownership
is  determined  in  accordance  with  the  rules  of  the  Securities  and  Exchange  Commission  and  generally  includes  voting  or
investment power with respect to securities. Shares of common stock that a person has the right to acquire beneficial ownership
of upon the exercise or conversion of options, convertible stock, warrants or other securities that are currently exercisable or
convertible  or  that  will  become  exercisable  or  convertible  within  60  days  of  March  29,  2016  are  deemed  to  be  beneficially
owned  by  the  person  holding  such  securities  for  the  purpose  of  computing  the  number  of  shares  beneficially  owned  and
percentage  of  ownership  of  such  person,  but  are  not  treated  as  outstanding  for  the  purpose  of  computing  the  percentage
ownership of any other person.
Consists of (i) 2,972,183 shares of common stock held by A Squared Holdings LLC over which Andrew Heyward and Amy
Moynihan Heyward hold voting and dispositive power, (ii) 100,000 shares of common stock issuable upon conversion of 100
shares  of  the  Company’s  Series  A  Convertible  Preferred  Stock,  (iii)  522,836  shares  of  common  stock  held  by  Andrew
Heyward. (iv) 3,200 shares held by Hayward Living Trust, and (v) 500,000 shares issuable upon exercise of warrants held by
Andrew Heyward. Andrew Heyward and Amy Moynihan Heyward are spouses who own such shares jointly, and thus both
maintain joint voting and dispositive power over such shares.
Includes 250 shares held by Mr. Payne’s spouse.
Consists  of  (i)  56,434  shares  of  common  stock  owned  directly  by  Bernard  Cahill  and  (ii)  12,500  shares  of  common  stock
owned by Mr. Cahill’s spouse.
The address of this beneficial owner is 175 West Jackson Blvd., Suite 340, Chicago, Illinois 60604.
Consists of (i) 169,800 shares of common stock and (ii) 1,061,014 shares of common stock issuable upon conversion of Series
A  Convertible  Preferred  Stock.  The  stockholder  owns  2,250  shares  of  the  Company’s  Series A  Convertible  Preferred  Stock
which are convertible into 2,250,000 shares of common stock. The Series A Convertible Preferred Stock may not be converted
to  the  extent  that  the  holder  or  any  of  its  affiliates  would  own  more  than  9.99%  of  the  outstanding  common  stock  of  the
Company after such conversion, and the Series A Convertible Preferred Stock may not be voted to the extent that the holder or
any  of  its  affiliates  would  control  more  than  9.99%  of  the  voting  power  of  the  Issuer.  The  number  of  shares  deemed
beneficially is limited accordingly.
The address of this beneficial owner is 641 Lexington Avenue, 26th Floor, New York, New York 10022.
Includes  292,102  shares  of  common  stock  and  200,000  shares  of  common  stock  issuable  upon  exercise  of  warrants.  The
stockholder  also  owns  shares  of  Series A  Preferred  Stock  which  may  not  be  converted  to  common  stock  to  the  extent  such
conversion  would  result  in  the  shareholder  beneficially  owning  more  than  9.99%  of  the  outstanding  common  stock.  The
number of shares deemed beneficially owned is limited accordingly.

30

 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Related Parties

Our Chief Executive Officer, Andrew Heyward, is the spouse of our President, Amy Moynihan Heyward.

Bernard Cahill, a director of the Company appointed on December 9, 2013, is the founder of ROAR LLC (“ROAR”) which owns 65% of
Girlilla  Marketing  LLC  (“Girlilla”).  In  connection  with  the  Merger,  the  Company  entered  into  a  marketing  consultation  agreement  with
Girlilla pursuant to which Girlilla agreed to provide certain strategic digital marketing services through November 2014 in consideration
for 10,000 shares of common stock. Additionally, the Company entered into an engagement letter with ROAR pursuant to which ROAR
agreed  to  provide  the  Company  services,  including  the  development  of  a  business  development  strategy,  through  May  2015.  In
consideration for its services, the Company agreed to pay ROAR 67,492 shares of common stock.

On November 15, 2013, as part of the Merger, the Company acquired these liabilities from A Squared Entertainment, LLC. From time to
time, A Squared Entertainment, LLC required short-term advances to fund its operations and provide working capital from its founder, the
Company’s current Chief Executive Officer, Andrew Heyward. As of December 31,  2015, these advances totaled $411,008. No interest is
due on these advances.

Except as otherwise indicated herein, there have been no other related party transactions, or any other transactions or relationships required
to be disclosed pursuant to Item 404 and Item 407(a) of Regulation S-K.

Director Independence

Our Common Stock is not quoted or listed on any national exchange or interdealer quotation system with a requirement that a majority of
our  board  of  directors  be  independent  and,  therefore,  the  Company  is  not  subject  to  any  director  independence  requirements.  Under
applicable NASDAQ rules, each of Messrs. Davis, Hallren, and Thomopoulos as well as Ms. Segall and Ms. Loesch would be considered
an independent director.

Item 14.

Principal Accounting Fees and Services

The following table sets forth fees billed to us by our independent registered public accounting firm for the years ended December 31, 2015
and 2014 for (i) services rendered for the audit of our annual financial statements and the review of our quarterly financial statements, (ii)
services rendered that are reasonably related to the performance of the audit or review of our financial statements that are not reported as
Audit Fees, and (iii) services rendered in connection with tax preparation, compliance, advice and assistance.

Audit Fees
Audit-Related Fees
Tax Fees
Other Fees
Total Fees

2015

2014

  $

71,500    $

5,680   
10,250   
87,430    $

  $

68,700 

2,625 
3,450 
74,775 

Our policy is to pre-approve all audit and permissible non-audit services performed by the independent registered public accounting firm.
These services may include audit services, audit-related services, tax services and other services, as follows:

·

·

·

Audit  services  include  audit  work  performed  in  the  preparation  of  financial  statements,  as  well  as  work  that  generally  only  the
independent  auditor  can  reasonably  be  expected  to  provide,  including  comfort  letters,  statutory  audits,  and  attest  services  and
consultation regarding financial accounting and/or reporting standards.

Audit-Related services are for assurance and related services that are traditionally performed by the independent auditor, including
due  diligence  related  to  mergers  and  acquisitions,  employee  benefit  plan  audits,  and  special  procedures  required  to  meet  certain
regulatory requirements.

Tax services include all services performed by the independent auditor’s tax personnel except those services specifically related to
the audit of the financial statements, and includes fees in the areas of tax compliance, tax planning, and tax advice.

· Other Fees are those associated with services not captured in the other categories. The Company generally does not request such

services from the independent auditor.

Under our policy, pre-approval is generally provided for particular services or categories of services, including planned services, project
based  services  and  routine  consultations.  In  addition,  the  Board  of  Directors  may  also  pre-approve  particular  services  on  a  case-by-case
basis. Our Board of Directors approved all services that our independent registered public accounting firm provided to us in the past two
fiscal years.

31

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15.

Exhibits, Financial Statement Schedules

Item 15(a). The following documents are filed as part of this Annual Report on Form 10-K:

PART IV

Item  15(a)(1)  and  (2). See  “Index  to  Financial  Statements”  at  Item  8  to  this Annual  Report  on  Form  10-K.  Other  financial  statement
schedules have not been included because they are not applicable or the information is included in the financial statements or notes thereto.

Item 15(a)(3) Exhibits:

The exhibits listed below are filed as part of or incorporated by reference into this Annual Report on Form 10-K. Where certain exhibits
are incorporated by reference from a previous filing, the exhibit numbers and previous filings are identified in parentheses. The SEC file
number for each Form 10-K, Form 10-Q and Form 8-K identified below is File No. 000-54389.

EXHIBIT INDEX

Exhibit
No.
2.1

3.1

  3.2
3.3

3.4

3.5

3.6

3.7

3.8

3.9

3.10

4.1

  4.2
4.3

4.4

10.1†

10.2†

10.3†

  Description

Agreement and Plan of Reorganization between Genius Brands International, Inc., A Squared Entertainment LLC, A Squared
Holdings LLC and A2E Acquisition LLC dated November 15, 2013 (Incorporated by reference to the Company’s Current
Report on Form 8-K filed with the SEC on November 20, 2013)
Articles of Incorporation (Incorporated by reference from Registration Statement on Form 10 filed with the SEC on May 4,
2011)

  Bylaws (Incorporated by reference from Registration Statement on Form 10 filed with the SEC on May 4, 2011)

Articles  of  Incorporation  of  Genius  Brands  International,  Inc.,  a  Nevada  corporation  (Incorporated  by  reference  to  the
Company’s Schedule 14C Information Statement, filed with the SEC on September 21, 2011)
Certificate of Correction to the Articles of Incorporation of Genius Brands International, Inc. (Incorporated by reference to
the Company’s Current Report on Form 8-K, filed with the SEC on December 12, 2011)
Articles  of  Merger,  filed  with  the  Secretary  of  State  of  the  State  of  Nevada  (Incorporated  by  reference  to  the  Company’s
Current Report on Form 8-K, filed with the SEC on October 21, 2011)
Articles of Merger, filed with the Secretary of State of the State of California (Incorporated by reference to the Company’s
Current Report on Form 8-K, filed with the SEC on October 21, 2011)
Amendment to Bylaws dated November 15, 2013 (Incorporated by reference to the Company’s Current Report on Form 8-K
filed with the SEC on November 20, 2013)
Certificate of Amendment to Articles of Incorporation (Incorporated by reference to the Company’s Current Report on Form
8-K filed with the SEC on October 17, 2013)
Certificate of Amendment to Articles of Incorporation (Incorporated by reference to the Company’s Current Report on Form
8-K filed with the SEC on April 7, 2014)
Certificate of Designation of Preferences, Rights and Limitations of Series A Convertible Preferred Stock (Incorporated by
reference to the Company’s Current Report on Form 8-K filed with the SEC on May 19, 2014)
Form of Stock Certificate (Incorporated by reference from Registration Statement on Form 10 filed with the SEC on May 4,
2011)

  Form of Warrant (Incorporated by reference from Registration Statement on Form 10 filed with the SEC on May 4, 2011)

Form of Placement Agent Warrant (Incorporated by reference to the Company’s Current Report on Form 8-K filed with the
SEC on May 19, 2014)
Form of Warrant (November 2015) (Incorporated by reference to the Company’s Current Report on Form 8-K filed with the
SEC on November 4, 2015)
Employment Agreement between Genius Brands International, Inc. and Klaus Moeller dated October 29, 2013 (Incorporated
by reference from Registration Statement on Form 10 filed with the SEC on October 31, 2013)
2008 Stock Option Plan (Incorporated by reference from Registration Statement on Form 10 filed with the SEC on May 4,
2011)
First Amendment to 2008 Stock Option Plan (Incorporated by reference from Registration Statement on Form 10 filed with
the SEC on May 4, 2011)

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.4†

10.5†

10.6

10.7†

10.8†

10.9†

10.10

10.11

10.12

10.13†

10.14†

10.15

10.16

Second Amendment to 2008 Stock Option Plan (Incorporated by reference from Registration Statement on Form 10 filed with
the SEC on May 4, 2011)
Form of Stock Option Grant Notice (Incorporated by reference from Registration Statement on Form 10 filed with the SEC
on May 4, 2011)
Form  of  Registration  Rights  Agreement  between  Genius  Brands  International,  Inc.  and  the  Investors  signatory  thereto
(Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on November 20, 2013)
Employment  Agreement  dated  November  15,  2013  between  Genius  Brands  International,  Inc.  and  Andrew  Heyward
(Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on November 20, 2013)
Employment Agreement dated November 15, 2013 between Genius Brands International, Inc. and Amy Moynihan Heyward
(Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on November 20, 2013)
Termination  Agreement  dated  November  15,  2013  between  Genius  Brands  International,  Inc.  and  Klaus  Moeller
(Incorporated by reference to the Company’s Current Report on Form 8-K filed with the SEC on November 20, 2013)
Engagement Letter dated November 15, 2013 between Genius Brands International, Inc. and ROAR LLC (Incorporated by
reference to the Company’s Current Report on Form 8-K filed with the SEC on November 20, 2013)
Form of Securities Purchase Agreement (Incorporated by reference to the Company’s Current Report on Form 8-K filed with
the SEC on May 19, 2014)
Form of Registration Rights Agreement (Incorporated by reference to the Company’s Current Report on Form 8-K filed with
the SEC on May 19, 2014)
Genius  Brands  International,  Inc.  2015  Incentive  Plan,  as  amended  (Incorporated  by  reference  to  the  Company’s  Proxy
Statement on Schedule 14A (DEF 14A) filed with the SEC on December 18, 2015)
Memorandum  Regarding  Services  dated  November  1,  2015  between  Genius  Brands  International,  Inc.  and  Michael  D.
Handelman  (Incorporated  by  reference  to  the  Company’s  Current  Report  on  Form  8-K  filed  with  the  SEC  on  October  23,
2015)
Form of Securities Purchase Agreement (Incorporated by reference to the Company’s Current Report on Form 8-K filed with
the SEC on November 4, 2015)
Form of Registration Rights Agreement (Incorporated by reference to the Company’s Current Report on Form 8-K filed with
the SEC on November 4, 2015)

  List of Subsidiaries
  Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002
  Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes Oxley Act of 2002
  Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
  Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

  21.1**
  31.1**
  31.2**
  32.1**
  32.2**
  101.INS**   XBRL Instance Document
  101.SCH**  XBRL Schema Document
  101.CAL** 

XBRL Calculation Linkbase Document
  101.DEF**   XBRL Definition Linkbase Document
  101.LAB**  XBRL Label Linkbase Document
  101.PRE**   XBRL Presentation Linkbase Document
__________
* Confidential  treatment  has  been  requested  with  respect  to  certain  portions  of  this  exhibit  pursuant  to  Rule  24b-2  of  the  Securities
Exchange Act of 1934, as amended, and 17 CFR 200.83. Omitted portions have been filed separately with the Securities and Exchange
Commission.

** Filed herewith.
† Management contract or compensatory plan or arrangement.

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its

behalf by the undersigned, thereunto duly authorized.

SIGNATURES

March 30, 2016

 March 30, 2016

Genius Brand International, Inc.

By: /s/ Andrew Heyward
Andrew Heyward
Chief Executive Officer (Principal Executive Officer)

/s/ Michael D. Handelman

  Michael D. Handelman

Chief Financial Officer (Principal Financial and Accounting Officer)

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, this report has been signed below by the

following persons on behalf of the registrant and in the capacities and on the dates indicated.

March 30, 2016

March 30, 2016

March 30, 2016

March 30, 2016

March 30, 2016

March 30, 2016

March 30, 2016

By: /s/ Andrew Heyward
Andrew Heyward
Chief Executive Officer (Principal Executive Officer)

/s/ Michael D. Handelman

  Michael D. Handelman
Chief Financial Officer
(Principal Financial and Accounting Officer)

/s/ Amy Moynihan Heyward
Amy Moynihan Heyward
President and Director

/s/ Bernard Cahill
Bernard Cahill
Director

Joseph “Gray” Davis
Director

/s/ P. Clark Hallren
P. Clark Hallren
Director

/s/ Lynne Segall
Lynne Segall
Director

/s/ Anthony Thomopoulos
Anthony Thomopoulos
Director

  Margaret Loesch

Director

34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS

Audited Financial Statements for the Twelve-month Period Ended December 31, 2015

REPORTS OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMS

CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Stockholders’ Equity (Deficit)

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Page No.

F-2 - F-3

F-4

F-5

F-6

F-7

F-8

F-1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
Genius Brands International, Inc.
Beverly Hills, California

We have audited the accompanying consolidated balance sheet of Genius Brands International, Inc. and subsidiaries as of December 31,
2014, and the related consolidated statements of operations, stockholders' equity (deficit), and cash flows for the year then ended. These
financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial
statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of
material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial
reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control
over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for
our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of
Genius Brands International, Inc. and subsidiaries as of December 31, 2014, and the results of their operations and their cash flows for the
year then ended, in conformity with U.S. generally accepted accounting principles.

/s/ HJ Associates & Consultants, LLP

HJ Associates & Consultants, LLP
March 31, 2015

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
Genius Brands International, Inc.
Beverly Hills, California

We have audited the accompanying consolidated balance sheets of Genius Brands International, Inc. and subsidiaries as of December 31,
2015, and the related consolidated statements of operations, stockholders' equity, and cash flows for the year then ended. These financial
statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements
based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of
material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial
reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control
over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for
our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of
Genius Brands International, Inc. and subsidiaries as of December 31, 2015, and the results of its operations and its cash flows for the year
then ended, in conformity with U.S. generally accepted accounting principles.

/s/ Haynie and Company

Haynie and Company
Salt Lake City, UT
March 30, 2016

F-3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Genius Brands International, Inc.
Consolidated Balance Sheets
As of December 31, 2015 and 2014

ASSETS

  $

12/31/2015

12/31/2014

Current Assets:

Cash and Cash Equivalents
Accounts Receivable, net
Inventory, net
Prepaid and Other Assets

Total Current Assets

Property and Equipment, net
Film and Television Costs
Capitalized Product Development in Process
Intangible Assets, net
Goodwill
Investment in Stan Lee Comics, LLC
Total Assets

5,187,620    $
171,867   
7,080   
65,464   
5,432,031   

150,948   
1,003,546   
–   
1,918,206   
10,365,805   
–   

  $

18,870,536    $

4,301,099 
208,486 
11,691 
217,622 
4,738,898 

32,420 
303,953 
7,500 
1,876,438 
10,365,805 
– 
17,325,014 

312,728 
283,582 
242,160 
50,288 
925,000 
411,008 
2,224,766 

640,417 
739,583 
3,604,766 

LIABILITIES AND STOCKHOLDERS’ EQUITY

  $

Current Liabilities:

Accounts Payable
Accrued Expenses
Deferred Revenue and Advances
Accrued Salaries and Wages
Disputed Trade Payable
Short Term Debt - Related Party

Total Current Liabilities

Long Term Liabilities:

Deferred Revenue and Advances
Services Advance

Total Liabilities

359,433    $
509,477   
305,850   
96,385   
925,000   
410,535   
2,606,680   

652,689   
1,489,583   
4,748,952   

Stockholders’ Equity
Preferred  Stock,  $0.001  par  value,  10,000,000  share  authorized,  respectively;  5,290  and

6,000 shares issued and outstanding, respectively

Common Stock, $0.001 par value, 700,000,000 shares authorized, respectively; 11,259,450

and 6,374,450 shares issued and outstanding, respectively

Common Stock to Be Issued
Additional Paid in Capital
Accumulated Deficit
Total Equity

6   

6 

11,260   
71   
41,846,023   
(27,735,776)  
14,121,584   

6,375 
– 
37,566,521 
(23,852,654)
13,720,248 

Total Liabilities and Stockholders’ Equity

  $

18,870,536    $

17,325,014 

The accompanying notes are an integral part of these financial statements.

F-4

 
 
 
 
 
   
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
Genius Brands International, Inc.
Consolidated Statements of Operations
Years Ending December 31, 2015 and 2014

  $

Revenues:

Licensing & Royalties
Television & Home Entertainment
Product Sales
Total Revenues

Cost of Sales

Gross Profit

Operating Expenses:

Professional Services
Rent Expense
Marketing & Sales
Amortization of Film & TV Costs
Depreciation & Amortization
Salaries and Related Expenses
Stock Compensation Expense
Bad Debt Expense (Recovery)
Other General & Administrative

Total Operating Expenses

Loss from Operations

Other Income (Expense):

Other Income
Interest Expense
Interest Expense - Related Parties
Gain (Loss) on Distribution Contracts
Gain (Loss) on Impairment of Assets
Gain (Loss) on Conversion of Accounts Payable
Gain (Loss) on Extinguishment of Debt
Gain (Loss) on Disposition of Assets

Gain (Loss) on Inventory
Gain (Loss) on Deferred Financing Costs
Unrealized Gain (Loss) on Foreign Currency Translation

Net Other Income (Expense)

Loss before Income Tax Expense

Income Tax Expense

Net Loss

Beneficial conversion feature on preferred stock

Net Loss applicable to common shareholders

Net Loss per Common Share

Weighted Average Shares Outstanding

12/31/2015

12/31/2014

492,134    $
400,676   
15,173   
907,983   

72,867   

835,116   

723,249   
140,407   
420,399   
127,551   
133,911   
1,907,608   
31,919   
42,739   
843,677   
4,371,460   

310,845 
117,670 
497,273 
925,788 

500,000 

425,788 

953,463 
140,070 
338,598 
– 
109,753 
1,432,314 

73,458 
854,595 
3,902,251 

(3,536,344)  

(3,476,463)

18,870   
(2,576)  
(24,757)  
115,811   
(7,500)  
–   
–   

–   
–   
(9,313)  
(37,313)  
53,222   

34,700 
(11,750)
(25,842)
(47,229)
– 
(4,072)
56,519 

(70,905)
(174,963)
– 
(8,594)
(252,136)

(3,483,122)  

(3,728,599)

–   

– 

(3,483,122)  

(3,728,599)

(400,000)  

– 

(3,883,122)  

(3,728,599)

  $

(0.54)   $

(0.60)

7,502,560   

6,254,497 

The accompanying notes are an integral part of these financial statements.

F-5

 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
 
 
 
Genius Brands International, Inc.
Consolidated Statements of Stockholders' Equity

Additional
Paid In
Capital
      Amount       Shares       Amount       Shares       Amount       Amount
–     

Common Stock To
Be Issued

Preferred Stock

5,919     

–    $

–    $

Common Stock

    Shares
    5,918,704    $

      Accumulated      

Deficit

Total

–    $ 31,614,238      $(20,124,055)     $11,496,102 

Balance, December 31, 2013

Common Stock Issued for Cash, Net of

Offering costs

102,860     

103     

–     

–     

–     

–     

355,013     

–     

355,116 

Common Stock Issued for Purchase

Price Adjustment pursuant to
Securities Purchase Agreement

Common Stock Issued in exchange for

repayment of Accounts Payable
Common Stock Issues for Services
Series A Convertible Preferred Stock

Issued for Cash, Net of Offering Costs   
Imputed Interest for Member Advances    
Cancellation of Common Stock
Adjustment to reconcile shares

305,562     

306     

8,143     
48,000     

–     
–     
(9,000)    

8     
48     

–     
–     
(9)    

–     

–     
–     

6,000     
–     
–     

outstanding due to Reverse Stock Split   

Net Loss
Balance, December 31, 2014

181     
–     
    6,374,450    $

–     
–     
6,375     

–     
–     
6,000    $

Common Stock Issued for Cash, Net of

Offering costs

    4,330,000     

4,330     

–     

Value of beneficial conversion feature
upon conversion of preferred shares

Conversion of Preferred Shares
Fair value of share based compensation    
Shares to be issued

Imputed Interest for Member Advances
Net Loss

–      
555,000     
–     
–     
–     

–     

–     
555     
–     
–     
–     

–     

–     
(710)    
–     
–     
–     

–     

    11,259,450    $ 11,260     

5,290    $

–     

–     
–     

6     
–     
–     

–     
–     
6     

–     

–     
–     
–     
–     
–     

–     

6     

–     

–     
–     

–     
–     
–     

–      
–      

–     

–     
–     
–     
–     
–     

–     

–     

–     
–     

(306)    

32,564     
159,252     

–      5,379,909     
25,842     
–     
9     
–     

– 

32,572 
159,300 

5,379,915 
25,842 

–     

–     
–     

–     
–     
–       

– 
–     
(3,728,599)
–     
     $ 37,566,521      $(23,852,654)     $13,720,248 

–     
(3,728,599)    

–     
–     

–      3,823,452     

–     

3,827,782 

–     
–     
–     
71     
–     

–     

400,000     
(555)    
31,919     
(71)    
24,757     

(400,000)    
–     
–     
–       
–     

– 
– 
31,919 

24,757 

–     

(3,483,122)    

(3,483,122)

0    $

71    $ 41,846,023      $(27,735,776)     $14,121,584 

The accompanying notes are an integral part of these financial statements.

F-6

 
 
 
 
   
     
     
     
 
 
 
     
     
 
 
   
      
      
     
     
      
      
        
       
 
   
   
   
   
   
 
   
      
 
   
      
      
      
      
      
      
        
       
 
   
   
   
 
   
   
 
   
      
      
      
      
      
      
        
       
 
 
 
 
 
 
 
 
Genius Brands International, Inc.
Consolidated Statements of Cash Flows
Years Ended December 31, 2015 and 2014

Cash Flows from Operating Activities:
Net Loss
Adjustments to reconcile net loss to net cash provided in operating activities:

12/31/2015

12/31/2014

  $

(3,483,122)   $

(3,728,599)

Amortization of Film and Television Costs
Depreciation Expense
Amortization Expense
Imputed Interest Expense
Bad Debt Expense
Issuance of Common Stock for Services
Stock Compensation Expense
(Gain) Loss on Distribution Contracts
(Gain) Loss on Deferred Financing Costs
(Gain) Loss on Impairment of Assets
(Gain) Loss on Settlement or Extinguishment of Debt
(Gain) Loss on Disposition of Assets
(Gain) Loss on Conversion of Accounts Payable
(Gain) Loss on Inventory
(Gain) Loss on Foreign Currency Translation

Decrease (increase) in operating assets:

Accounts Receivable
Inventory
Prepaid Expenses & Other Assets
Film and Television Costs, net

Increase (decrease) in operating liabilities:

Accounts Payable
Accrued Salaries
Deferred Revenue and Advances
Other Accrued Expenses

Net cash used in operating activities

Cash Flows from Investing Activities:
Investment in Intangible Assets
Investment in Fixed Assets
Investment in Capitalized Product Development
Net cash used in investing activities

Cash Flows from Financing Activities:
Sale of Preferred Stock, net of offering costs
Sale of Common Stock, net of offering costs
Proceeds from Services Advance
Repayment of Services Advance
Proceeds of Related Party Notes
Payments from Related Party Notes
Debt Issuance Cost
Net cash provided by financing activities

Net Increase (Decrease) in Cash and Cash Equivalents
Beginning Cash and Cash Equivalents
Ending Cash and Cash Equivalents

Supplemental disclosures of cash flow information:
Cash paid for income taxes
Cash paid for interest

Schedule of non-cash financing and investing activities:
Common Stock issued as Settlement for Accounts Payable
Common Stock issued for Prepaid Services

127,552   
64,458   
69,453   
24,757   
42,739   
–   
31,919   
(115,811)  
9,313   
7,500   
–   
–   
–   
–   
37,313   

65,317   
4,611   
142,846   
(827,145)  

(946)  
46,097   
117,212   
239,356   
(3,396,581)  

(111,221)  
(182,986)  
–   
(294,207)  

–   
3,827,782   
750,000   
–   
1,661   
(2,134)  
–   
4,577,309   

886,521   
4,301,099   
5,187,620    $

–    $
2,576    $

–    $
–    $

  $

  $
  $

  $
  $

50,484 
59,269 
25,842 
73,458 
127,200 
– 
47,229 
– 
– 
(56,519)
70,905 
4,072 
174,963 
8,594 

603,288 
37,697 
361,534 
(303,953)

(492,173)
(9,670)
397,313 
67,078 
(2,481,988)

(70,000)
(4,156)
(23,830)
(97,986)

5,379,915 
355,116 
750,000 
(10,417)
– 
(105,651)
(15,000)
6,353,963 

3,773,989 
527,110 
4,301,099 

– 
6,063 

32,572 
32,100 

The accompanying notes are an integral part of these financial statements.

F-7

 
 
 
 
   
 
 
 
    
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
Genius Brands International, Inc.
Notes to Consolidated Financial Statements
December 31, 2015

Note 1: Organization and Business

Organization and Nature of Business

Genius  Brands  International,  Inc.  (“we”,  “us”,  “our”,  “GBI”  or  the  “Company”)  is a  global  content  and  brand  management  company
dedicated to providing entertaining and enriching “content and products with a purpose” for toddlers to tweens. Led by industry veterans
Andrew Heyward (Chief Executive Officer) and Amy Moynihan Heyward (President), the Company produces original content and licenses
the  rights  to  that  content  to  a  variety  of  partners.  Our  licensees  include  (i)  companies  to  which  the  audio-visual  rights  are  licensed  for
exhibition in various formats such as Pay Television, Free or Broadcast Television, Video-on-Demand (“VOD”), subscription on demand
(“SVOD”),  DVDs/CDs  and  more  and  (ii)  companies  that  develop  and  distribute  products  based  on  our  content  within  different  product
categories such as toys, electronics, publishing, home goods, stationary, gifts, and more.

The Company owns a portfolio of original children’s entertainment that is targeted at toddlers to teens including the award-winning  Baby
Genius,  Warren  Buffett's  Secret Millionaires Club, Thomas Edison's Secret Lab  and Stan Lee's Mighty 7,  the  first  project  from Stan Lee
Comics, LLC, a joint venture with legendary Stan Lee's POW! Entertainment.

In  addition  to  the  Company’s  wholly-owned  brands,  it  also  acts  as  licensing  agent  for  certain  brands,  leveraging  its  existing  licensing
infrastructure  to  expand  these  brands  into  new  product  categories,  new  retailers,  and  new  territories.  These  include  the  best-selling
children’s book series, Llama Llama; Psycho Bunny, a luxury apparel line; From Frank, a humor greeting card and product line; Celessence
Technologies, the world's leading microencapsulation company.

The Company commenced operations in January 2006, assuming all of the rights and obligations of its then Chief Executive Officer, under
an Asset Purchase Agreement between the Company and Genius Products, Inc., in which the Company obtained all rights, copyrights, and
trademarks to the brands “Baby Genius,” “Little Genius,” “Kid Genius,” “123 Favorite Music” and “Wee Worship,” and all then existing
productions under those titles. In October 2011, the Company (i) changed its domicile to Nevada from California, and (ii) changed its name
to  Genius  Brands  International,  Inc.  from  Pacific  Entertainment  Corporation  (the  “Reincorporation”).  In  connection  with  the
Reincorporation, the Company changed its trading symbol from “PENT” to “GNUS”.

On November 15, 2013, the Company entered into an Agreement and Plan of Reorganization (the “Merger Agreement”) with A Squared
Entertainment LLC, a Delaware limited liability company (“A Squared”), A Squared Holdings LLC, a California limited liability company
and sole member of A Squared (the “Parent Member”) and A2E Acquisition LLC, its newly formed, wholly-owned Delaware subsidiary
(“Acquisition  Sub”).  Upon  closing  of  the  transactions  contemplated  under  the  Merger  Agreement  (the  “Merger”),  which  occurred
concurrently  with  entering  into  the  Merger Agreement,  the Acquisition  Sub  merged  with  and  into A  Squared,  and A  Squared,  as  the
surviving entity, became a wholly-owned subsidiary of the Company.  As a result of the Merger, the Company acquired the business and
operations of A Squared.

On April 2, 2014, the Company filed a certificate of amendment to its Articles of Incorporation to affect a reverse split of our issued and
outstanding  common  stock  on  a  one-for-one-hundred  basis.  The  reverse  stock  split  was  effective  with  FINRA  (Financial  Industry
Regulatory Authority) on April 7, 2014 (the “Reverse Split”). All per share amounts referenced herein are reflective of the Reverse Split.

Strategic Initiatives

During 2014 and 2015, the Company began a series of strategic initiatives to restructure certain areas of business in an effort to operate
more profitably in the long run. This included product sales, content distribution, production, and product development:

1) During the second quarter of 2014, the Company began phasing out the direct production and sale of physical products including
DVDs and CDs and shifted to a licensing model whereby these functions were outsourced to industry experts and category leaders
in their respective industries. On July 14, 2014, the Company employed Stone Newman in the newly created position of President
– Global Consumer Products to manage all consumer products, licensing and merchandising sales for the Company’s brands.

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2)

Prior to the third quarter of 2014, the Company utilized an agency to license its content to international television broadcasters,
home  video,  and  digital  distribution  outlets.  To  exert  greater  control  over  the  distribution  of  its  expanding  portfolio  of  content,
during the second quarter of 2014, the Company formed a new global distribution division and appointed Andrew Berman to the
newly created position of Senior Vice President - International Sales to oversee the division and the appointment of regional agents
to represent the Company locally in key regions.

3) During  the  third  and  fourth  quarter  of  2014,  the  Company  partnered  with  various  pre-production,  production,  and  animation
companies  to  provide  services  to  the  Company  for  the  production  of  Thomas  Edison’s  Secret  Lab   in  exchange  for  a  certain
percentage of the series’ forthcoming adjusted net revenues and the ability to distribute the series in certain languages in certain
territories.    This  model  helps  to  better  manage  the  Company’s  cash  flows  while  enabling  it  to  exploit  territories  that  would
otherwise be challenging to manage and monetize.  The Company intends to replicate the model for future productions.

The infrastructure the Company has put in place enables it to efficiently exploit a growing portfolio of brands. The Company is
actively developing a number of new brands to add to its growing portfolio and consistently looks for existing brands to acquire or
act  as  licensing  agent,  as  with  the  best-selling  line  of  books, Llama Llama  which  the  Company  recently  signed.  The  Company
remains focused on brands that lend themselves to interactive exploitation in multiple areas and are consistent with the Company’s
primary point of differentiation: providing multi-media “content and products with a purpose” that entertain and enrich kids.

Consistent with the Company's strategy of securing widespread distribution for its content in a variety of formats and building
awareness  and  engagement  for  its  brands  that  in  turn  drives  its  consumer  products  business,  the  Company  has  expanded  its
successful  relationship  with  Comcast  beyond  the  already  popular  Baby  Genius  on-demand  offering.  The  Company  has
announced it launched a new Kid Genius Channel in the fourth quarter of2015, offering 24-hours of video on-demand content
that will be consistent with the Company's "content and products with a purpose" mission. The new video on-demand channel
will include the Company's own content, in addition to other content the Company will curate, to offer a robust line-up for kids.
The Company's Senior Vice President-International Sales, Andrew Berman, will oversee the channel.

4)

5)

Liquidity

Historically, the Company has incurred net losses. As of December 31, 2015, the Company had an accumulated deficit of $27,735,776 and
a  total  stockholders’  equity  of  $14,121,584. At  December  31,  2015,  the  Company  had  current  assets  of  $5,432,031,  including  cash  of
$5,187,620  and  current  liabilities  of  $2,606,680,  including  short-term  debt  to  related  parties  which  bears  no  interest  and  has  no  stated
maturity  of  $410,535  and  certain  trade  payables  of  $925,000  to  which  the  Company  disputes  the  claim,  resulting  in  working  capital  of
$2,825,351.  For  the  years  ended  December  31,  2015  and  2014,  the  Company  reported  a  net  loss  of  $3,483,122  and  $3,728,599,
respectively, and reported net cash used by operating activities during year ended December 31, 2015 of $3,396,581.

During  2015,  the  Company  received  proceeds  from  the  issuance  of  common  stock. Additionally  subsequent  to  the  end  of  the  year,  the
Company  received  a  payment  of  $2,000,000  pursuant  to  its  distribution  agreement  with  Sony  Pictures  Home  Entertainment.  While  the
Company believes that these funds will be sufficient to fund operations for the next twelve months, there can be no assurance that cash
flows  from  operations  will  continue  to  improve  in  the  near  future.  If  the  Company  is  unable  to  attain  profitable  operations  and  positive
operating cash flows, it may need to (i) seek additional funding, (ii) scale back its development plans, or (iii) reduce certain operations.

Note 2: Summary of Significant Accounting Policies

Cash Equivalents

The Company considers all highly liquid debt instruments with initial maturities of three months or less to be cash equivalents.

Reverse Stock Split

On April 2, 2014, we filed a certificate of amendment to our Articles of Incorporation to affect a reverse split of our issued and outstanding
common stock on a one-for-one hundred basis. The reverse stock split was effective with FINRA on April 7, 2014. All common stock share
and per share information in this Form 10-K, including the accompanying consolidated financial statements and notes thereto, have been
adjusted to reflect retrospective application of the reverse split, unless otherwise indicated.

Business Combination

On  November  15,  2013,  the  Company  entered  into  a  Merger Agreement  with A  Squared,  the  Member,  and  the Acquisition  Sub.  Upon
closing of the Merger, which occurred concurrently with entering into the Merger Agreement, our Acquisition Sub merged with and into A
Squared,  and A  Squared,  as  the  surviving  entity,  became  a  wholly-owned  subsidiary  of  the  Company. As  a  result  of  the  Merger,  the
Company acquired the business and operations of A Squared.

The  audited  financial  statements  have  been  prepared  using  the  acquisition  method  of  accounting  in  accordance  with  FASB Accounting
Standards Codification (“ASC”) 805 Business Combinations.

See Note 3 - Business Combination for additional information.

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Principles of Consolidation

The  accompanying  consolidated  financial  statements  include  the  accounts  of  Genius  Brands  International,  Inc.  and  its  wholly  owned
subsidiary A Squared Entertainment, LLC. All significant inter-company balances and transactions have been eliminated in consolidation.

Use of Estimates

The  preparation  of  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires  management  to  make
estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at
the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods.

Financial Statement Reclassification

Certain account balances from prior periods have been reclassified in these audited consolidated financial statements so as to conform to
current period classifications.

Allowance for Sales Returns

An Allowance for Sales Returns is estimated based on average sales during the previous year. Based on experience, sales growth, and our
customer  base,  the  Company  concluded  that  the  allowance  for  sales  returns  at  December  31,  2015  and  2014  should  be  $0  and  $45,582,
respectively.

Allowance for Doubtful accounts

Accounts  receivable  are  presented  on  the  balance  sheet  net  of  estimated  uncollectible  amounts.  The  Company  assesses  its  accounts
receivable  balances  on  a  quarterly  basis  to  determine  collectability  and  records  an  allowance  for  estimated  uncollectible  accounts  in  an
amount approximating anticipated losses based historical experience and future expectations. Individual uncollectible accounts are written
off against the allowance when collection of the individual accounts appears doubtful. The Company recorded an allowance for doubtful
accounts of $110,658 and $45,658 as of December 31, 2015 and December 31, 2014, respectively.

Inventories

Inventories  are  stated  at  the  lower  of  cost  (average)  or  market  and  consist  of  finished  goods  such  as  DVDs,  CDs  and  other  products. A
reserve  for  slow-moving  and  obsolete  inventory  is  established  for  all  inventory  deemed  potentially  non-saleable  by  management  in  the
period  in  which  it  is  determined  to  be  potentially  non-saleable.  The  current  inventory  is  considered  properly  valued  and  saleable.  The
Company concluded that there was an appropriate reserve for slow moving and obsolete inventory of $28,813 and $54,673 established as
of December 31, 2015 and 2014, respectively.

Property and Equipment

Property and equipment are recorded at cost. Depreciation on property and equipment is computed using the straight-line method over the
estimated useful lives of the assets, which range from two to seven years. Maintenance, repairs, and renewals, which neither materially add
to the value of the assets nor appreciably prolong their lives, are charged to expense as incurred. Gains and losses from any dispositions of
property and equipment are reflected in the statement of operations.

Goodwill and Intangible Assets

Goodwill represents the excess of purchase price over the estimated fair value of net assets acquired in business combinations accounted
for  by  the  purchase  method.  In  accordance  with ASC  350  Intangibles  Goodwill  and  Other,  goodwill  and  certain  intangible  assets  are
presumed  to  have  indefinite  useful  lives  and  are  thus  not  amortized,  but  subject  to  an  impairment  test  annually  or  more  frequently  if
indicators of impairment arise. The Company completes the annual goodwill and indefinite-lived intangible asset impairment tests at the
end of each fiscal year. To test for goodwill impairment, we are required to estimate the fair market value of each of our reporting units, of
which  we  have  one.  While  we  may  use  a  variety  of  methods  to  estimate  fair  value  for  impairment  testing,  our  primary  methods  are
discounted  cash  flows.  We  estimate  future  cash  flows  and  allocations  of  certain  assets  using  estimates  for  future  growth  rates  and  our
judgment regarding the applicable discount rates. Changes to our judgments and estimates could result in a significantly different estimate
of the fair market value of the reporting units, which could result in an impairment of goodwill of indefinite lived intangible assets in future
periods.

F-10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other intangible assets have been acquired, either individually or with a group of other assets, and were initially recognized and measured
based on fair value. Additionally, the Company develops new videos, music, books and digital applications in addition to adding content,
improved animation and bonus songs/features to its existing product catalog. In accordance with ASC 350 Intangible Assets and ASC 730
Research and Development, the costs of new product development and significant improvement to existing products are capitalized while
routine and periodic alterations to existing products are expensed as incurred. Annual amortization of these intangible assets is computed
based on the straight-line method over the remaining economic life of the asset.

Films and Televisions Costs

The Company capitalizes production costs for episodic series produced in accordance with ASC 926-20 Entertainment-Films - Other Assets
-  Film  Costs. Accordingly,  production  costs  are  capitalized  at  actual  cost  and  then  charged  against  revenue  based  on  the  initial  market
revenue  evidenced  by  a  firm  commitment  over  the  period  of  commitment.  The  Company  expenses  all  capitalized  costs  that  exceed  the
initial market firm commitment revenue in the period of delivery of the episodes.

The Company capitalizes production costs for films produced in accordance with ASC 926-20 Entertainment-Films - Other Assets - Film
Costs. Accordingly, production costs are capitalized at actual cost and then charged against revenue quarterly as a cost of production based
on  the  relative  fair  value  of  the  film(s)  delivered  and  recognized  as  revenue.  The  Company  evaluates  their  capitalized  production  costs
annually and limits recorded amounts by their ability to recover such costs through expected future sales.

Revenue Recognition

The  Company  recognized  revenue  related  to  product  sales  when  (i)  the  seller’s  price  is  substantially  fixed,  (ii)  shipment  has  occurred
causing  the  buyer  to  be  obligated  to  pay  for  product,  (iii)  the  buyer  has  economic  substance  apart  from  the  seller,  and  (iv)  there  is  no
significant obligation for future performance to directly bring about the resale of the product by the buyer as required by ASC 605 Revenue
Recognition.

Revenues  associated  with  the  sale  of  products  are  recorded  when  shipped  to  customers  pursuant  to  approved  customer  purchase  orders
resulting in the transfer of title and risk of loss. Cost of sales, rebates and discounts are recorded at the time of revenue recognition or at
each financial reporting date.

The  Company  recognizes  revenue  in  accordance  with  ASC  926-605  Entertainment-Films  -  Revenue  Recognition.  Accordingly,  the
Company recognizes revenue when (i) persuasive evidence of a sale with customer exists, (ii) the film is complete and has been delivered
or is available for delivery, (iii) the license period of the arrangement has begun and the customer can begin its exploitation, exhibition, or
sale, (iv) the arrangement fee is fixed or determinable, and (v) collection of the arrangement fee is reasonably assured.

For its distribution, TV, and home entertainment income the Company generally enters in to flat fee arrangements to deliver multiple films
or episodes. The Company allocates revenue to each film or episode based on their relative fair market values and recognizes revenue as
each film or episode is complete and available for delivery.

The Company’s licensing and royalty revenue represents both (a) variable payments based on net sales from brand licensees for content
distribution  rights.  These  license  agreements  are  held  in  conjunction  with  third  parties  that  are  responsible  for  collecting  fees  due  and
remitting  to  the  Company  its  share  after  expenses.  Revenue  from  licensed  products  is  recognized  when  realized  or  realizable  based  on
royalty reporting received from licensees and (b) licensing income the Company recognizes revenue as an agent in accordance with ASC
605-45 Revenue Recognition - Principal Agent. Accordingly, the Company’s revenue is its gross billings to its customers less the amounts
it pays to suppliers for their products and services.

Shipping and Handling

The Company records shipping and handling expenses in the period in which they are incurred and are included in the Cost of Goods Sold.

Stock Based Compensation

As  required  by  ASC  718  -  Stock  Compensation,  the  Company  recognizes  an  expense  related  to  the  fair  value  of  our  stock-based
compensation awards, including stock options, using the Black-Scholes calculation as of the date of grant.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising Costs

The Company’s marketing costs are primarily related to advertising, trade shows, public relation fees and production and distribution of
collateral  materials.  In  accordance  with ASC  720  regarding Advertising  Costs,  the  Company  expenses  advertising  costs  in  the  period  in
which the expense is incurred. Marketing and Sales costs incurred by licensees are borne fully by the licensee and are not the responsibility
of the Company. Advertising expense for the year ended December 31, 2015 and 2014 was $76,365 and $256,272, respectively.

Earnings Per Share

Basic earnings (loss) per common share (“EPS”) is calculated by dividing net income (loss) by the weighted average number of common
shares  outstanding  for  the  period.  Diluted  EPS  is  calculated  by  dividing  net  income  (loss)  by  the  weighted  average  number  of  common
shares outstanding, plus the assumed exercise of all dilutive securities using the treasury stock or “as converted” method, as appropriate.
During periods of net loss, all common stock equivalents are excluded from the diluted EPS calculation because they are antidilutive.

Income Taxes

Deferred income tax assets and liabilities are recognized based on differences between the financial statement and tax basis of assets and
liabilities using presently enacted tax rates. At each balance sheet date, the Company evaluates the available evidence about future taxable
income  and  other  possible  sources  of  realization  of  deferred  tax  assets,  and  records  a  valuation  allowance  that  reduces  the  deferred  tax
assets to an amount that represents management’s best estimate of the amount of such deferred tax assets that more likely than not will be
realized.

Concentration of Risk

The  Company’s  cash  is  maintained  at  two  financial  institutions  and  from  time  to  time  the  balances  for  this  account  exceed  the  Federal
Deposit Insurance Corporation’s (“FDIC’s”) insured amount. Balances on interest bearing deposits at banks in the United States are insured
by  the  FDIC  up  to  $250,000  per  account.  As  of  December  31,  2015,  the  Company  had  one  account  with  an  uninsured  balance  of
$4,900,000. As of December 31, 2014, the Company had one account with an uninsured balance of $3,923,931.

For  fiscal  year  2015,  the  Company  had  three  customers  whose  total  revenue  exceeded  10%  of  the  total  consolidated  revenue.  These
customers  account  for  15%,  19%,  and  16%  of  total  revenue,  respectively.  Those  three  accounts  made  up  56%,  0%,  and  0%  of  accounts
receivable,  respectively.  For  fiscal  year  2014,  the  Company  had  three  customers  whose  total  revenue  exceeded  10%  of  the  total
consolidated revenue. These customers account for 19%, 13%, and 11% of total revenue, respectively. Those three accounts made up 11%,
0%,  and  14%  of  accounts  receivable,  respectively.  The  major  customers  for  the  year  ending  December  31,  2015  are  not  necessarily  the
same as the major customers at December 31, 2014. There is significant financial risk associated with a dependence upon a small number
of customers. The Company periodically assesses the financial strength of these customers and establishes allowances for any anticipated
bad debt. At December 31, 2015 and 2014, no allowance for bad debt has been established for the major customers as these amounts are
believed to be fully collectible.

Fair value of financial instruments

The carrying amounts of cash, receivables and accrued liabilities approximate fair value due to the short-term maturity of the instruments.

We adopted ASC 820 as of January 1, 2008 for financial instruments measured at fair value on a recurring basis. ASC Topic 820 defines
fair  value,  establishes  a  framework  for  measuring  fair  value  in  accordance  with  accounting  principles  generally  accepted  in  the  United
States and expands disclosures about fair value measurements.

Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between
market participants at the measurement date. ASC Topic 820 establishes a three-tier fair value hierarchy which prioritizes the inputs used in
measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities
(level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

· Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

· Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted
prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

· Level  3,  defined  as  unobservable  inputs  in  which  little  or  no  market  data  exists,  therefore  requiring  an  entity  to  develop  its  own
assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers
are unobservable.

F-12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
Recent Accounting Pronouncements

In  July  2013,  the  FASB  issued Accounting  Standards  Update  No.  2013-11,  “Presentation  of  an  Unrecognized  Tax  Benefit  When  a  Net
Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists” (“ASU No. 2013-11”). ASU No. 2013-11 requires
an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, in the financial statements as a reduction to a
deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, with limited exceptions. ASU No.
2013-11  is  effective  for  interim  and  annual  periods  beginning  after  December  15,  2013  and  may  be  applied  retrospectively.  We  are
currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.

In  April  2014,  the  FASB  issued  Accounting  Standards  Update  No.  2014-08,  “Presentation  of  Financial  Statements  (Topic  205)  and
Property, Plant and Equipment (Topic 360): Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity”
(“ASU  2014-08”),  which  raises  the  threshold  for  a  disposal  to  qualify  as  a  discontinued  operation  and  requires  new  disclosures  of  both
discontinued operations and certain other disposals that do not meet the new definition of a discontinued operation. It also allows an entity
to  present  a  discontinued  operation  even  when  it  has  continuing  cash  flows  and  significant  continuing  involvement  with  the  disposed
component. The amendments in ASU 2014-08 are effective prospectively for disposals (or classifications as held for sale) of components
of  an  entity  that  occur  within  annual  periods  beginning  on  or  after  December  15,  2014,  and  interim  periods  within  those  years.  Early
adoption  is  permitted  but  only  for  disposals  (or  classifications  as  held  for  sale)  that  have  not  been  reported  in  financial  statements
previously issued or available for issuance. We are currently evaluating the potential impact of adopting this guidance on our consolidated
financial statements.

In May 2014, the FASB issued Accounting Standards Update No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU
2014-09”).  The  core  principle  of ASU  2014-09  is  that  an  entity  should  recognize  revenue  to  depict  the  transfer  of  promised  goods  or
services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or
services. To achieve that core principle, an entity should apply the following steps: identify the contract(s) with a customer; identify the
performance obligations in the contract; determine the transaction price; allocate the transaction price to the performance obligations in the
contract;  and  recognize  revenue  when  (or  as)  the  entity  satisfies  a  performance  obligation.  ASU  2014-09  supersedes  the  revenue
recognition  requirements  in Accounting  Standards  Codification  Topic  No.  605,  “Revenue  Recognition,”  most  industry-specific  guidance
throughout  the  industry  topics  of  the  accounting  standards  codification,  and  some  cost  guidance  related  to  construction-type  and
production-type contracts. ASU 2014-09 is effective for public entities for annual periods and interim periods within those annual periods
beginning  after  December  15,  2016.  Early  adoption  is  not  permitted.  Companies  may  use  either  a  full  retrospective  or  a  modified
retrospective  approach  to  adopt  ASU  2014-09.  We  are  currently  evaluating  the  potential  impact  of  adopting  this  guidance  on  our
consolidated financial statements.

In June 2014, the FASB issued Accounting Standards Update No. 2014-12, “Accounting for Share-Based Payments When the Terms of an
Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period” (“ASU 2014-12”). The amendments in
ASU 2014-12 require that a performance target that affects vesting and that could be achieved after the requisite service period be treated
as  a  performance  condition.  A  reporting  entity  should  apply  existing  guidance  in  Accounting  Standards  Codification  Topic  No.  718,
“Compensation - Stock Compensation” (“ASC 718”), as it relates to awards with performance conditions that affect vesting to account for
such awards. The amendments in ASU 2014-12 are effective for annual periods and interim periods within those annual periods beginning
after December 15, 2015. Early adoption is permitted. Entities may apply the amendments in ASU 2014-12 either: (a) prospectively to all
awards granted or modified after the effective date; or (b) retrospectively to all awards with performance targets that are outstanding as of
the  beginning  of  the  earliest  annual  period  presented  in  the  financial  statements  and  to  all  new  or  modified  awards  thereafter.  We  are
currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.

Various  other  accounting  pronouncements  have  been  recently  issued,  most  of  which  represented  technical  corrections  to  the  accounting
literature  or  were  applicable  to  specific  industries,  and  are  not  expected  to  have  a  material  effect  on  our  financial  position,  results  of
operations, or cash flows.

Note 3: Investment in Stan Lee Comics, LLC

In November 2009, A Squared formed a joint venture, Stan Lee Comics, LLC, with POW, a California corporation, and Archie, a New
York corporation, to create, produce, and distribute comic books and other intellectual property based on exclusive properties created by
Stan Lee and owned by POW. Each of A Squared, POW, and Archie own one-third of Stan Lee Comics, LLC.

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Upon  formation,  the  parties  agreed  that  POW  would  contribute  certain  properties  to  Stan  Lee  Comics,  LLC  as  consideration  for  its
ownership  interest.  Similarly, A  Squared  would  contribute  certain  creative  development  functions  and  be  entitled  to  the  exercise  of  all
audio-visual  development,  production  and  distribution  rights  in  all  media,  as  well  as  all  merchandising  rights,  in  and  to  the  contributed
properties as consideration for its ownership interest. Finally, Archie would be entitled to all comic book publication and distribution rights
in and to the contributed properties as consideration for its ownership interest. Each party would be entitled to one-third of any net proceeds
derived from the contributed properties or their derivative works after recoupment of production cost and fees. Stan Lee Comics, LLC is
the  owner  of  the  Stan  Lee  and  the  Mighty  7  property.  During  the  year  ended  December  31,  2015  the  Company  took  over  the  one-third
interest of Archie for no consideration.

Upon closing of the Merger, the Company assumed the rights to Stan Lee Comics, LLC held by A Squared.

Pursuant  to ASC  323-30,  as  of  December  31,  2014,  the  Company  has  recorded  the  Investment  in  Stan  Lee  Comics,  LLC  at  $0  as  no
monetary consideration was paid by A Squared, or assumed by the Company in the Merger, for the ownership interest in Stan Lee Comics,
LLC.

Note 4: Inventory

During  the  second  quarter  of  2014,  the  Company  began  a  strategic  initiative  to  restructure  its  product  sales  business  by  phasing  out  the
direct  sale  of  physical  products  including  DVDs  and  CDs  and  shifting  to  a  licensing  model.  On  July  14,  2014,  the  Company  employed
Stone Newman in the newly created position of President - Worldwide Consumer Products to manage all consumer products, licensing and
merchandising sales and rights for the Company’s brands and programming.

As of December 31, 2015 and 2014, the Company had recorded a total reserve of $28,813 and $54,673, respectively. In addition to nominal
changes  to  the  reserve  made  during  the  normal  course  of  business,  during  the  second  quarter  of  2014,  the  Company  determined  that  a
portion of its inventory may not be saleable and  recorded  an  additional  reserve  of  $174,963  which  was  recorded  as  a  loss  on  inventory.
Finally,  during  the  fourth  quarter  of  2014,  the  Company  donated  certain  inventory  that  had  already  been  reserved  for  at  which  time  the
inventory was written off.

Note 5: Property and Equipment, Net

The Company has property and equipment as follows as of December 31, 2015 and 2014:

Furniture and Equipment
Computer Equipment
Leasehold Improvements
Software
Less Accumulated Depreciation
Property and Equipment, Net

12/31/2015

12/31/2014

12,385    $
36,810   
176,903   
15,737   
(90,887)  
150,948    $

12,385 
36,649 
99,778 
15,737 
(132,129)
32,240 

  $

  $

During the year ended December 31, 2015 and 2014, the Company recorded depreciation expense of $64,458 and $50,484, respectively.

Note 6: Film and Television Costs and Capitalized Product Development in Process

As of December 31, 2015, the Company had Film and Television Costs of $1,003,456 compared to $303,953 at December 31, 2013. The
increase  relates  to  the  commencement  of  development  of  the  second  installment  of  the  feature  film  Stan  Lee  and  the  Mighty  7  and  the
development  and  production  of  episodes  of Thomas  Edison’s  Secret  Lab .  During  the  year  ended  December  31,  2015  and  2014,  the
Company recorded Film and Television Cost amortization expense of $127,551 and $0, respectively. The Company recorded accumulated
Film and Television Cost amortization of $127,551 and $0 as of December 31, 2015 and December 31, 2014, respectively.

As of December 31, 2015, the Company had Capitalized Product Development in Process of $0 compared to $7,500 as of December 31,
2014. The Company recorded an impairment of the $7,500 during the year ended December 31, 2015. During the second quarter of 2014,
the  Company  ceased  development  of  its  e-commerce  website  and  web-based  streaming  services. As  the  Company  deemed  the  services
unusable, it recognized impairment expense of $70,905 during the second quarter.

F-14

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 7: Goodwill and Intangible Assets, Net

Goodwill

In  association  with  the  Merger,  the  Company  recognized  $10,365,805  in  Goodwill,  representing  the  excess  of  the  fair  value  of  the
consideration for the Merger over net identifiable assets acquired (See Note 3 - Business Combination for additional information). Pursuant
to ASC 350-20, Goodwill is not subject to amortization but is subject to annual review to determine if certain events warrant impairment to
the  Goodwill  asset.  During  the  years  ended  December  31,  2015  and  2014,  the  Company  did  not  recognize  any  impairment  related  to
Goodwill.

Intangible Assets, Net

The Company had following intangible assets as of December 31, 2015 and 2014:

Identifiable artistic-related assets (a)
Trademarks (b)
Product Masters (b)
Other Intangible Assets
Less Accumulated Amortization (c)
Intangible Assets, Net

12/31/2015

12/31/2014

1,740,000    $
129,831   
64,676   
181,220   
(197,521)  
1,918,206    $

1,740,000 
129,831 
3,257,129 
70,000 
(3,320,522)
1,876,438 

  $

  $

(a) In association with the Merger, the Company acquired $1,740,000 in identifiable artistic-related assets. These assets, related to certain
properties  owned  by A  Squared  and  assumed  by  the  Company,  were  valued  using  an  independent  firm  during  the  fourth  quarter  of
2013.  Based  on  certain  legal,  regulatory,  contractual,  and  economic  factors,  the  Company  has  deemed  these  assets  to  be  indefinite-
lived. Hence, pursuant to ASC 350-30, these assets are not subject to amortization and are tested annually for impairment. During the
year ended December 31, 2015 and 2014, the Company did not recognize any impairment expense related to these assets.

  (b) Pursuant to ASC 350-30-35, the Company reviews these intangible assets periodically to determine if the value should be retired or
impaired due to recent events. At December 31, 2015, it was determined that certain “Other Intangible Assets” totaling $3,192,453 in
gross  asset  value,  with  accumulated  amortization  of  $3,192,453,  were  to  be  retired. As  these  “Other  Intangible Assets”  were  fully
depreciated, there was no associated loss on disposition of assets

(c) During  the  year  ended  December  31,  2015  and  2014,  the  Company  recognized  $69,453  and  $59,269,  respectively,  in  amortization

expense related to these intangible assets.

Expected future intangible asset amortization as of December 31, 2015 is as follows:

  Fiscal Year:
  2016
  2017
  2018
  2019
  2020
  Total

$

$

38,596 
17,180 
8,655 
8,655 
8,655 
81,741 

Note 8: Deferred Revenue and Advances

As of December 31, 2015 and 2014, the Company had advances of $599,167 and $817,167, respectively.

As a result of the Merger, the Company assumed from A Squared an April 2013 agreement for an advance of $450,000 for the music rights
of certain A Squared properties. During the second quarter of 2014, the Company executed an agreement with the same counterparty for
another music advance of $250,000 covering the properties held by the Company prior to the Merger. Pursuant to ASC 928-430-25-1, the
Company began recognizing revenue under these agreements on May 1, 2014.

During the third quarter of 2014, the Company executed another music advance agreement for $250,000. Pursuant to ASC 928-430-25-1,
the Company began recognizing revenue under these agreements on August 1, 2014.

As  of  December  31,  2015  and  2014,  the  Company  had  deferred  revenue  of  $359,370  and  $65,410,  respectively.  Deferred  revenue
represents amounts collected from licensees and customers for which revenue recognition criteria have not been met.

F-15

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
   
 
  
   
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
Note 9: Accrued Liabilities

As of December 31, 2015 and 2014, the Company has the following accrued liabilities:

Accrued Salaries and Wages
Accrued Salaries and Wages

Disputed Trade Payables
Disputed Trade Payables (a)

Services Advance
Services Advance (b)

Accrued Expenses
Other Accrued Expenses

Total Accrued Liabilities

12/31/2015

12/31/2014

  $

96,385    $

50,288 

925,000   

925,000 

1,489,583   

739,583 

509,477   

283,582 

  $

3,020,445    $

1,998,453 

(a) As  part  of  the  Merger,  the  Company  assumed  certain  liabilities  from  a  previous  member  of A  Squared  which  has  claimed  certain

liabilities totaling $925,000. The Company disputes the basis for this liability.

  (b) During  the  first  quarter  of  2014,  the  Company entered  into  an  exclusive  three  year  agreement  with  Sony  DADC,  the  optical  disc
manufacturing and fulfillment arm of Sony, to provide all CD, DVD and BD replication, packaging and distribution to Genius Brands
International’s  direct  customers.  Under  the  terms of  the  long-term,  exclusive  supply  chain  services  agreement,  the  Company  will
order  a  minimum  level  of  disc  replication,  packaging and  distribution  services  for  its  content  across  all  physical  media,  including
DVD,  CD,  and  Blu-ray  from  Sony  DADC.  As  consideration for  these  minimum  order  levels,  the  Company  received  a  total  of
$1,500,000,  $750,000  during  the  first  quarter  of  2014  and  $750,000 during  the  first  quarter  of  2015.   At  the  end  of  the  term,  the
Company is obligated to repay a pro-rata portion of the advance if it has not ordered a minimum number of DVD/CD units during the
term.

Note 10: Short Term Revolving Credit Facility

On August 15, 2014, the Company entered into a Revolving Line of Credit (the “Line of Credit”) with SunTrust Bank (“SunTrust”) with
availability  equal  to  a  maximum  of  Two  Million  Dollars  ($2,000,000)  (the  “Loan  Amount”),  evidenced  by  a  note  (the  “Note”).  All
outstanding amounts under the Note shall be due and payable on August 12, 2015 and shall accrue interest at a rate equal to the one month
LIBOR Rate (as defined in Addendum A to the Note) plus 4.75% per annum, subject to adjustment (the “Interest Rate”). Repayment of the
Loan Amount is secured by the assets of the Company pursuant to the terms of a security agreement. The Note is subject to certain “events
of default”, including, but not limited to, the failure by the Company to pay any amount due and owing under the Note when it becomes due
and the entry of a judgment or the issuance or service of any attachment, levy or garnishment against the Company or the property of the
Company or the repossession or seizure of the property of the Company. Upon the occurrence of any proscribed event of default, SunTrust
shall  have  no  obligation  to  fund  the  Note  or  make  any  advancement  under  the  Note  and  SunTrust,  at  its  option,  may  declare  the  entire
outstanding principal balance, together with all interest thereon, to be immediately due and payable. Upon the occurrence of an event of
default,  SunTrust  may,  at  its  option,  charge  interest  on  the  unpaid  balance  of  the  Note  at  the  lesser  of  (i)  the  Interest  Rate  plus  4%  per
annum or (ii) the maximum rate allowed by law.

As  of  December  31,  2014,  the  Company  had  no  outstanding  balances  under  the  Note.  During  the  year  ended  December  31,  2014,  the
Company  recognized  interest  expense  of  $3,833  based  on  certain  non-usage  fees  on  the  unused  portion  of  the  Loan Amount,  as  well  as
amortization of deferred financing costs of $5,687.

On  March  2,  2015,  the  Company  and  SunTrust  Bank  entered  into  a  Line  of  Credit  Termination Agreement  in  order  to  terminate  the
Company’s  line  of  credit  with  SunTrust  evidenced  by  that  certain  commercial  note  dated August  15,  2014  in  the  principal  amount  of
$2,000,000. On the Termination Date, there were no amounts due or payable to SunTrust.

F-16

 
 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
Note 11: Short Term Debt - Related Parties

As  part  of  the  Merger,  the  Company  acquired  certain  liabilities  from  A  Squared.  From  time  to  time,  A  Squared  required  short-term
advances  to  fund  its  operations  and  provide  working  capital  from  its  founder,  the  Company’s  current  Chief  Executive  Officer, Andrew
Heyward. As of December 31, 2015, these advances totaled $410,535, compared to $411,008 as of December 31, 2014. During the year
ended December 31, 2015, the Company repaid a portion of the advances to its Chief Executive Officer, Andrew Heyward, in the amount
of $472.

These advances are interest free and have no stated maturity. The Company has applied an imputed interest rate of 6% in accordance with
ASC  835-30-45.  During  years  ended  December  31,  2015  and  2014,  the  Company  recognized  imputed  interest  expense  of  $24,757  and
$25,482 as a contribution to additional paid-in capital, respectively.

Note 12: Stockholders’ Equity

Common Stock

As  part  of  the  Reincorporation,  the  total  number  of  authorized  shares  of  common  stock  was  changed  to  250,000,000  shares,  $0.001  par
value per share. The common stock and additional paid in capital accounts were restated as of December 31, 2012, and for the years then
ended,  to  recognize  the  change  from  no  par  common  stock  to  a  par  value  of  $0.001  per  share.  The  Company  conducted  a  consent
solicitation of its stockholders of record as of September 3, 2013 (the “Record Date”) to approve certain corporate actions. Stockholders,
representing at least a majority of outstanding shares of the Company’s voting capital as of the Record Date voted by written consent to
approve  an  amendment  to  the  Company’s  Article  of  Incorporation  in  order  to  increase  the  number  of  common  stock  authorized  to
700,000,000  from  250,000,000.  As  of  December  31,  2015  and  2014,  the  total  number  of  authorized  shares  of  common  stock  was
700,000,000.

As part of the aforementioned consent solicitation, stockholders, representing at least a majority of outstanding shares of the Company’s
voting  capital  as  of  the  Record  Date,  also  voted  by  written  consent  to  approve  a  proposal  to  effect  a  reverse  split  of  the  Company’s
common stock in a ratio to be determined by the Board which would not be less than One for Ten (1:10) and not more than One for One-
Hundred (1:100), which was to be effective no later than September 30, 2014, at such ratio and at such time in the sole discretion of the
Board and in lieu of issuing any fractional shares resulting from the reverse split, to issue the next whole share (the “Reverse Split”).

On April 2, 2014, we filed an amendment to our Articles of Incorporation to affect the Reverse Split on a one-for-one hundred basis. The
Reverse Split was effective with FINRA on April 7, 2014. All common stock share and per share information in this Form 10-K, including
the  accompanying  consolidated  financial  statements  and  notes  thereto,  have  been  adjusted  to  reflect  retrospective  application  of  the
Reverse Split, unless otherwise indicated. The total number of authorized shares of common stock was not adjusted in conjunction with the
Reverse Split.

As of December 31, 2015 and 2014, there were 11,259,450 and 6,374,450 shares of common stock outstanding, respectively. Below are the
changes to the Company’s common stock during the twelve months ended December 31, 2015:

· On April 1, 2015, the Company issued 30,000 shares of the Company’s common stock as a conversion of 60 preferred shares.
· On April 30, 2015, the Company issued 125,000 shares of the Company’s common stock as a conversion of 250 preferred shares.
· On November 3, 2015, the Company issued 4,330,000 shares of common stock to investors in the Company’s October 2015 private

placement.  

· On December 15, 2015, the Company issued 400,000 shares of common stock issued as a conversion of 400 preferred shares.

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preferred Stock

The  Company  has  10,000,000  shares  of  preferred  stock  authorized  with  a  par  value  of  $0.001  per  share.  The  Board  of  Directors  is
authorized, subject to any limitations prescribed by law, without further vote or action by our stockholders, to issue from time to time shares
of preferred stock in one or more series. Each series of preferred stock will have such number of shares, designations, preferences, voting
powers,  qualifications  and  special  or  relative  rights  or  privileges  as  shall  be  determined  by  our  board  of  directors,  which  may  include,
among others, dividend rights, voting rights, liquidation preferences, conversion rights and preemptive rights.

As of December 31, 2015 and 2014, 5,290 and 6,000 shares of preferred stock were issued and outstanding, respectively.

On  May  12,  2014,  the  Board  of  Directors  authorized  the  designation  of  a  class  of  preferred  stock  as  “Series A  Convertible  Preferred
Stock”.  On  May  14,  2014,  the  Company  filed  the  Certificate  of  Designation,  Preferences  and  Rights  of  the  0%  Series A  Convertible
Preferred Stock with the Secretary of State of the State of Nevada.

Each share of the newly designated Series A Preferred Stock is convertible into shares of the Company’s common stock, par value $0.001
per share based on a conversion calculation equal to the Base Amount divided by the conversion price. The Base Amount is defined as the
sum of (i) the aggregate stated value of the Series A Preferred Stock to be converted and (ii) all unpaid dividends thereon. The stated value
of each share of the Series A Preferred Stock is $1,000 and the initial conversion price is $2.00 per share, subject to adjustment in the event
of stock splits, dividends and recapitalizations. Additionally, in the event the Company issues shares of its common stock or common stock
equivalents at a per share price that is lower than the conversion price then in effect, the conversion price shall be adjusted to such lower
price, subject to certain exceptions. The Company is prohibited from effecting a conversion of the Series A Preferred Stock to the extent
that as a result of such conversion, the investor would beneficially own more than 9.99% in the aggregate of the issued and outstanding
shares  of  the  Company’s  common  stock,  calculated  immediately  after  giving  effect  to  the  issuance  of  shares  of  common  stock  upon
conversion of the Series A Preferred Stock. The shares of Series A Preferred Stock possess no voting rights.

On May 14, 2014, we entered into securities purchase agreements with certain accredited investors pursuant to which we sold an aggregate
of 6,000 shares of our newly designated Series A Convertible Preferred Stock at a price of $1,000 per share for gross proceeds to us of
$6,000,000.  Related  to  the  sale,  we  incurred  offering  costs  of  $620,085  resulting  in  net  proceeds  of  $5,379,915.  The  closing  of  the
transaction was subject to certain customary closing conditions and closed on May 15, 2014.

As the conversion price of the common shares on a converted basis was below the market price of the common shares on the closing date,
this resulted in a beneficial conversion feature and the result was an “imputed” dividend of $2,700,000. In addition on December 15, 2015
upon the conversion of the 400 preferred shares into 400,000 common shares as described above, this change in the conversion price being
a contingency, resulting in additional beneficial conversion of $400,000.

Note 13: Stock Options

The Company has adopted the provisions of ASC 718 - Compensation which requires companies to measure the cost of employee services
received in exchange for equity instruments based on the grant date fair value of those awards and to recognize the compensation expense
over the requisite service period during which the awards are expected to vest.

On December 29, 2008, the Company adopted the Pacific Entertainment Corporation 2008 Stock Option Plan (the “Plan”), which provides
for  the  issuance  of  qualified  and  non-qualified  stock  options  to  officers,  directors,  employees  and  other  qualified  persons.  The  Plan  is
administered by the Board of Directors of the Company or a committee appointed by the Board of Directors. The number of shares of the
Company’s common stock initially reserved for issuance under the Plan was 110,000. On September 2, 2011, the shareholders holding a
majority of the Company’s outstanding common stock adopted an amendment to the Company’s 2008 Stock Option Plan to increase the
number of shares of common stock issuable under the plan to 500,000.

On September 18 2015, the Company adopted the Genius Brands International, Inc. 2015 Incentive Plan (the “2015 Plan”). The 2015 Plan
was  approved  by  our  stockholders  in  September  2015.  The  2014  Plan  as  approved  by  the  stockholders  authorized  the  issuance  up  to  an
aggregate of 450,000 shares of common stock. The Board of Directors amended the 2015 Plan to increase the total number of shares that
can  be  issued  under  the  2015  Plan  by  3,880,000  from  450,000  shares  to  4,330,000  shares.  The  increase  in  shares  available  for  issuance
under the 2015 Plan was approved by stockholders on February 3, 2016.

F-18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following schedule summarizes the changes in the Company’s stock option plan during the twelve months ended December 31, 2015:

Options
Outstanding
Number of
Shares

Exercise
Price per
Share

Weighted
Average
Remaining
Contractual
Life

Weighted
Average
Exercise
Price per
Share

Aggregate

Intrinsic Value    

350    $6.00 – 33.60   
2.00   

4,300,000    $

2.29 years    $
4.96 years    $

–    $
–    $

15.09 
2.00 

–   
350   

4,300,000    $

2.00   

4.96 years    $

–    $

2.00 

Balance at December 31, 2014
Options Granted
Options Exercised
Options Expired
Balance at December 31, 2015

Exercisable December 31, 2014
Exercisable December 31, 2015

350    $6.00 – 33.60   
2.00   

286,406    $

2.29 years    $
4.96 years    $

–    $
–    $

15.09 
2.00 

During the year ended December 31, 2015, the Company granted options to purchase 4,300,000 shares of common stock to employees and
directors of the Company. The stock options generally vest between one and three years. The fair value of these options was determined to
be $4,041,937 million using the Black-Scholes option pricing model based on the following assumptions: (i) volatility rate of 277%%, (ii)
discount rate of 2.04%, (iii) zero expected dividend yield, and (iv) expected life of 10 years.

As of December 31, 2015, the aggregate value of unvested options was $4,010,018, which will continue to be amortized as compensation
cost as the options vest over three years, as applicable.

During the year ended December 31, 2015, the Company recognized stock based compensation expense of $31,919. During the year ended
December 31, 2014, the Company did not recognize any stock based compensation expense.

Note 14: Warrants

The Company has warrants outstanding to purchase up to 5,055,000 and 300,000 shares of our common stock at December 31, 2015 and
2014, respectively.

In  connection  with  the  sale  of  the  Company’s  newly  designated  Series A  Convertible  Preferred  Stock  in  May  2014,  Chardan  Capital
Markets LLC (“Chardan”) acted as sole placement agent in consideration for which Chardan received a cash fee of $535,000 and a warrant
to purchase up to 300,000 shares of the Company’s common stock. These warrants vested immediately, have an exercise price of $2.00 per
share, and have a five year term.

On  October  29,  2015,  the  Company  entered  into  securities  purchase  agreements  with  certain  accredited  investors  pursuant  to  which  the
Company sold an aggregate of 4,330,000 shares of its common stock, par value $0.001 per and warrants to purchase up to an aggregate of
4,330,000 shares of common stock for a purchase price of $1.00 per share and gross proceeds to the Company of $4,330,000. The closing
of  the  2015  Private  Placement  was  subject  to  certain  customary  closing  conditions  and  closed  on  November  3,  2015.  The  warrants  are
exercisable into shares of common stock for a period of five (5) years from issuance at an initial exercise price of $1.10 per share, subject to
adjustment in the event of stock splits, dividends and recapitalizations. The warrants vest immediately. The Company is prohibited from
effecting  an  exercise  of  the  warrants  to  the  extent  that  as  a  result  of  such  exercise,  the  holder  would  beneficially  own  more  than  4.99%
(subject to increase up to 9.99% upon 61 days’ notice) in the aggregate of the issued and outstanding shares of common stock, calculated
immediately after giving effect to the issuance of shares of common stock upon exercise of the warrant.

In connection with the sale of the Company’s Common Stock in October 2015, Chardan Capital Markets LLC (“Chardan”) acted as sole
placement agent in consideration for which Chardan received a cash fee of $300,000 and a warrant to purchase up to 425,000 shares of the
Company’s common stock. These warrants vested immediately, have an exercise price of $1.20 per share, and have a five year term.

F-19

 
 
 
 
 
   
   
   
 
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  schedule  summarizes  the  changes  in  the  Company’s  outstanding  warrants  during  the  twelve  months  ended  December  31,
2015:

Warrants
Outstanding
Number of
Shares

Exercise Price
per Share

300,000   
4,755,000   
–   
–   
5,055,000   

300,000   
5,055,000   

$
$
$
$
$

$
$

2.00   
1.10   
–   
–   
1.10-2.00   

2.00   
1.10-2.00   

Weighted
Average
Remaining
Contractual
Life
4.37 years   
4.83 years   
–   
–   
4.75 years   

4.37 years   
4.75 years   

Weighted
Average
Exercise Price
per Share

$
$
$
$
$

$
$

2.00 
1.10 
– 
– 
1.16 

2.00 
1.16 

Balance at December 31, 2014
Warrants Granted
Warrants Exercised
Warrants Expired
Balance at December 31, 2015

Exercisable December 31, 2014
Exercisable December 31, 2015

Note 15: Income Taxes

Deferred  taxes  are  provided  on  a  liability  method  whereby  deferred  tax  assets  are  recognized  for  deductible  temporary  differences  and
operating  loss  and  tax  credit  carry  forwards  and  deferred  tax  liabilities  are  recognized  for  taxable  temporary  differences.  Temporary
differences are the differences between the reported amounts of assets and liabilities and their tax basis. Deferred tax assets are reduced by
a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will
not be realized.  Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.

Net deferred tax liabilities consist of the following components as of December 31, 2015 and 2014:

Deferred tax assets:
NOL Carryover
Returns Reserve
Inventory Reserve
Accrued Related Party Interest
Accrued Officer Compensation
Accrued Compensated Absences
Charitable Contributions
Deferred tax liabilities:
Depreciation and Amortization

Valuation Allowance
Net deferred tax asset

  $

2015

2014

5,780,600    $
43,200   
11,200   
–   
–   
37,600   
400   

4,505,900 
17,800 
21,300 
– 
– 
19,600 
400 

–   

116,500 

  $

(5,850,900)  

–    $

(4,681,500)
– 

F-20

 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
The income tax provision differs from the amount of income tax determined by applying the U.S. federal tax rate to pretax income from
continuing operations for the years ended December 31, 2015 and 2014 due to the following:

Book Loss
Meals and Entertainment
Stock Compensation for Services
Stock issued for debt extinguishment
Excess Tax Gain (Loss) on Disposal over Book
Accrued Compensated Absences
Accrued Officer Compensation
Returns Reserve
Inventory Reserve
Depreciation and Amortization
Valuation Allowance

2015

2014

(1,453,800)   $
5,400   
12,400   
14,300   
–   
18,000   
–   
25,400   
(10,100)  
(20,700)  
1,280,500   

–    $

(1,453,800)
4,700 
– 
– 
– 
4,800 
– 
1,000 
(15,200)
9,700 
1,448,800 
– 

  $

  $

At December 31, 2015, the Company had net operating loss carry forwards of approximately $14,822,000 that may be offset against future
taxable income from the year 2016 through 2035. No tax benefit has been reported in the December 31, 2015 financial statements since the
potential tax benefit is offset by a valuation allowance of the same amount.

Due  to  the  change  in  ownership  provisions  of  the  Tax  Reform Act  of  1986,  net  operating  loss  carry  forwards  for  Federal  income  tax
reporting purposes are subject to annual limitations. Should a change in ownership occur, net operating loss carry forwards may be limited
as to use in future years.

The Company accounts for income taxes in accordance with Accounting Standards Codification Topic 740, Income Taxes (“Topic 740”),
which requires the recognition of deferred tax liabilities and assets at currently enacted tax rates for the expected future tax consequences
of events that have been included in the financial statements or tax returns. A valuation allowance is recognized to reduce the net deferred
tax asset to an amount that is more likely than not to be realized.

Topic 740 provides guidance on the accounting for uncertainty in income taxes recognized in a company’s financial statements. Topic 740
requires a company to determine whether it is more likely than not that a tax position will be sustained upon examination based upon the
technical  merits  of  the  position.  If  the  more-likely-than-not  threshold  is  met,  a  company  must  measure  the  tax  position  to  determine  the
amount to recognize in the financial statements.

At  the  adoption  date  of  January  1,  2008,  the  Company  had  no  unrecognized  tax  benefit  which  would  affect  the  effective  tax  rate  if
recognized.

The Company includes interest and penalties arising from the underpayment of income taxes in the statements of operation in the provision
for income taxes.  As of December 31, 2015, the Company had no accrued interest or penalties related to uncertain tax positions.

The Company files income tax returns in the U.S. federal jurisdiction and in the state of California. The Company is currently subject to
U.S. federal, state and local, or non-U.S. income tax examinations by tax authorities since inception of the Company.

Note 16: Employment Agreements

On November 15, 2013, as a closing condition to the Merger, the Company entered into five-year employment agreements with Andrew
Heyward, to serve as Chief Executive Officer, and Amy Moynihan Heyward, to serve as President of the Company, for which each receives
an annual base salary of $200,000 and $180,000, respectively.

Effective  May  26,  2014,  the  Company  entered  into  an  employment  agreement  with Andrew  Berman  for  the  newly  created  position  of
Senior Vice President - International Sales. The agreement has a one year term with an additional one year term renewal subject to approval
of the Company and Mr. Berman. The agreement provides for an annual salary of $175,000.

F-21

 
 
 
 
 
   
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Effective  July  14,  2014,  the  Company  employed  Stone  Newman  in  the  newly  created  operating  position  of  President  -  Worldwide
Consumer  Products  and  executed  a  three-year  employment  agreement  which  either  party  may  terminate  on  the  12th  and  24th  month
anniversary upon thirty (30) days’ notice. Mr. Newman will have oversight over all consumer products, licensing and merchandising sales
and rights for the Company’s brands and programming as well as certain brands he previously managed prior to his employment by the
Company. The agreement provides Mr. Newman with an annual salary of $275,000 plus an additional participation for certain customers.

Note 17: Lease Commitments

The Company has no capital leases subject to the Capital Lease guidelines in the FASB Accounting Standards Codification.

Rental expenses incurred for operating leases during the twelve months ended December 31, 2015 and 2014 were $140,407 and $140,070,
respectively.

As of December 31, 2014, the Company leased approximately 2,807 square feet of office space at 9401 Wilshire Boulevard, Beverly Hills,
California pursuant to a standard office lease dated February 3, 2012. The lease had a term of 3 years, from May 1, 2012 through April 30,
2015. The monthly rent was $10,807 which was to be adjusted upward 3% each year on the anniversary of the lease. The Company did not
renew this lease.

During the first quarter of 2015, the Company entered into an agreement for new office space to which it relocated its operations upon the
expiration of its prior lease. Effective May 1, 2015, the Company began leasing approximately 3,251 square feet of general office space at
301  North  Canon  Drive,  Suite  305,  Beverly  Hills,  CA  90210  pursuant  to  a  35-month  sub-lease  that  commenced  on  May  1,  2015.  The
Company will pay approximately $136,542 annually subject to annual escalations of 3%.

The following is a schedule of future minimum lease payments required by the non-cancelable operating lease agreement:

Year
2016
2017
2018

Amount

139,273
143,451
36,214
318,938

  $

   $

Note 18: Commitment and Contingencies

In  the  normal  course  of  the  its  business,  the  Company  enters  into  agreements  which  call  for  the  payment  of  royalties  or  “profit”
participations for the use of third party intellectual property. For properties such as Gisele & The Green Team, Martha & Friends and Stan
Lee and the Mighty 7, the Company is obligated to share net profits with the underlying rights holders on a certain basis, defined in the
respective agreements.

In addition, the Company has also entered into an agreement with XingXing Digital Corporation, an animation company based in China
pursuant  to  which  in  exchange  for  the  investment  of  100%  of  the  costs  of  the  animation,  XingXing  is  entitled  to  receive  a  specified
percentage of the net proceeds received by the Company from the exploitation of those series on which XingXing has provided animation
services. The series covered by this arrangement are Secret Millionaires Club and Gisele & the Green Team.

The  Company  has  also  entered  into  a  similar  arrangement  with  another  production  vendor,  BangZoom  Entertainment,  which  calls  for  a
payment  of  $120,000  from  the  net  profits  received  by  the  Company  from  the  exploitation  of  the  series  Secret  Millionaires  Club.  The
payment  represents  the  deferral  of  certain  costs  and  fees  for  audio/video  post-production  work  performed  by  such  vendor  in  connection
with that series.

In  July  2014,  the  Company  has  partnered  with  Symbiosis  Technologies  (“Symbiosis”)  in  which  Symbiosis  will  provide  certain  pre-
production and production services to the Company for the production of Thomas Edison’s Secret Lab in exchange for a certain percentage
of the series’ forthcoming adjusted revenues as well as the ability to distribute the series in certain territories.

In  December  2014,  the  Company  has  partnered  with  Telegael  Teoranta  (“Telegael”)  in  which  Telegael  will  provide  certain  production
services to the Company for the production of Thomas Edison’s Secret Lab  in exchange for a certain percentage of the series’ forthcoming
adjusted revenues as well as the ability to distribute the series in certain territories.

F-22

 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Note 19: Subsequent Events

Pursuant to FASB ASC 855, Management has evaluated all events and transactions that occurred from December 31, 2015 through the date
of issuance of these financial statements. During this period, we did not have any significant subsequent events, except as disclosed below:

On January 27, 2016 a holder of 60 preferred shares converted the shares into 60,000 common shares of the Company.

On February 18, 2016, Genius Brands International, Inc entered into a distribution agreement with Sony Pictures Home Entertainment Inc.
pursuant to which the Company agreed to grant Sony certain rights for the marketing and distribution of the Company’s animated feature-
length motion pictures and animated television series in the United States and in Canada, and potentially additional countries. In connection
with the agreement the Company received a $2,000,000 advance.

F-23

 
 
 
 
 
 
 
 
 
 
 
Subsidiaries

Exhibit 21.1

Name

State of Incorporation

A Squared Entertainment LLC

Delaware

 
 
 
 
 
 
Exhibit 31.1

Certification of Principal Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Andrew Heyward certify that:

1.      I have reviewed this Annual Report on Form 10-K of Genius Brand International, Inc.;

2.      Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact

necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect
to the period covered by this report;

3.      Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this
report;

4.      The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)     Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;

 b)    Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed

under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles;

c)     Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions

about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such
evaluation; and

d)     Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5.      The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over

financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the
equivalent functions):

a)     All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which

are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b)     Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's

internal control over financial reporting.

March 30, 2016

By:

/s/ Andrew Heyward
Andrew Heyward
Chief Executive Officer
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2

Certification of Principal Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Michael D. Handelman, certify that:

1.      I have reviewed this Annual Report on Form 10-K of Genius Brand International, Inc.;

2.      Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact

necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect
to the period covered by this report;

3.      Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this
report;

4.      The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)     Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by
others within those entities, particularly during the period in which this report is being prepared;

b)     Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed

under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles;

c)      Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions

about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such
evaluation; and

d)      Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5.       The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over

financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the
equivalent functions):

a)      All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting

which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b)     Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's

internal control over financial reporting.

March 30, 2016

By:

/s/ Michael D. Handelman
Michael D. Handelman
Chief Financial Officer
(Principal Financial and Accounting
Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 32.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER AND PRINCIPAL FINANCIAL OFFICER
PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Genius Brand International, Inc. (the “Company”) on Form 10-K for the fiscal year ended

December 31, 2015 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Andrew Heyward, Chief
Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002, that:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of

operations of the Company.

March 30, 2016

By:

/s/ Andrew Heyward
Andrew Heyward
Chief Executive Officer
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 32.2

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER AND PRINCIPAL FINANCIAL OFFICER
PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Genius Brand International, Inc. (the “Company”) on Form 10-K for the fiscal year ended

December 31, 2015 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Rebecca D. Hershinger,
Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of

operations of the Company.

March 30, 2016

By:

/s/ Michael D. Handelman
Michael D. Handelman
Chief Financial Officer
(Principal Financial and Accounting
Officer)