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EMX Royalty CorporationDELIVERING
TODAY
SHAPING
TOMORROW
Genus plc Annual Report 2015
A WORLD LEADER IN
ANIMAL GENETIC IMPROVEMENT
Global demand for pork,
beef and milk continues to
increase, driven by urbanisation,
population growth and rising
incomes. Our genetics enable
farmers to meet this demand
with quality and efficiency. We
are world leaders in our markets,
with pioneering technology and
a deep understanding of our
customers’ needs.
“ Genus performed well in 2015
achieving operational results that
reflect the strategic progress and
improvement we have been making.
The opportunity in the animal
genetics market remains large. We
are convinced that as we vigorously
execute our strategy of innovation
and market focus, we will capture
more of the market opportunity.
While market conditions across our
industries and geographies look
likely to be mixed in 2016, we expect
underlying performance to be in line
with expectations. However, currencies
remain a significant headwind.”
Karim Bitar
Chief Executive
Genus plc Annual Report 2015
1
2015 Highlights
Group Revenue
£m
Adjusted Profit Before Tax
£m
2015
2014
2013
2012
2011
398.5
372.2
345.3
341.8
309.9
2015
2014
2013
2012
2011
Adjusted Basic EPS
Pence
Dividend Per Share
Pence
2015
2014
2013
2012
2011
56.8
46.5
49.1
50.0
41.9
2015
2014
2013
2012
2011
46.6
39.3
42.5
43.7
36.7
19.5
17.7
16.1
14.6
13.3
Financial Highlights1
Operational Highlights
Strategic Report
• Adjusted profit before tax of
• Volume growth of 6% in porcine and
£46.6m, up 19% (up 23% in constant
currency), driven mainly by a strong
performance from the porcine
division
• Adjusted earnings per share of
56.8p, up 22% (up 26% in constant
currency)
• Statutory profit before tax up 51% to
£57.8m and earnings per share up
40% to 66.7p
• Robust cash conversion of 107%
(2014: 103%) was maintained
• Strong after tax return on invested
capital of 21.2% (2014: 19.2%)
• Dividend increased by 10% to 19.5p,
well covered by adjusted earnings at
2.9 times (2014: 2.6 times)
1 For definitions of adjusted profit, adjusted EPS,
cash conversion and return on invested capital,
see Financial Review on pages 36 to 39.
6% in dairy and beef
• Strong profit growth in Genus PIC of
17% in constant currency, benefiting
from full integration of Génétiporc
and a strong overall performance
• Genus Asia profits unchanged in
constant currency (down 8% in
actual currency), despite market
challenges in Russia and China
• Genus ABS revenue up 9%, with
profits unchanged in constant
currency (down 3% in actual
currency) due to increased
product costs
• Acquisition of 51% of In Vitro Brasil
S.A. (‘IVB’) strengthens Genus
ABS’s portfolio, enabling customers
to accelerate genetic improvement
in their herds with bovine in vitro
fertilisation (‘IVF’)
• Acquisition of Birchwood secures
long-term distribution of Genus
PIC’s proprietary boar genetics
to mid-sized customers in
North America
• Good strategic progress achieved
in research and development
across all the key initiative areas of
genomic selection, animal health
and gender skew
Chairman’s Statement
Chief Executive’s Review
2 Genus at a Glance
4 Delivering Today, Shaping Tomorrow
6
8
10 Market Opportunities
12 Business Model
14 Strategic Framework
16 Key Performance Indicators
18 Principal Risks and Uncertainties
20 Divisional Reviews
36 Financial Review
40 People
42 Corporate Social Responsibility
Corporate Governance
48 Letter from the Chairman
50 Board of Directors and
Company Secretary
52 Genus Executive Leadership Team
54 Corporate Governance Statement
60 Audit Committee Report
64 Directors’ Remuneration Report
82 Nomination Committee Report
83 Other Statutory Disclosures
84 Directors’ Responsibilities
Statement
Financial Statements
Independent Auditor’s Report
85
90 Group Income Statement
91 Group Statement of
Comprehensive Income
92 Group Statement of Changes
in Equity
93 Group Balance Sheet
94 Group Statement of Cash Flows
95 Notes to the Group Financial
Statements
141 Parent Company Balance Sheet
142 Notes to the Parent Company
Financial Statements
Additional Information
149 Five Year Record –
Consolidated Results
150 Glossary
151 Notice of Annual General Meeting
IBC Advisers
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
2
Genus at a Glance
Pioneering Animal Genetic Improvement
Genus is a world-leading animal genetics company.
We provide farmers with superior genetics that
enable them to more efficiently produce higher-
quality animal protein, in the form of meat and milk.
Genus is the market leader in porcine, dairy and
beef genetics and is uniquely positioned as a global
player, with a dedicated, multi-species research and
development (‘R&D’) function and an international
distribution network.
Where We Operate
• Genus has a world-class strategic
supply chain, with global reach.
• Our bovine business owns bull studs
in Europe, North America, Latin
America and India, and sells genetics
in more than 70 countries, both
directly and through distributors.
• Our porcine business has a network
of over 500 breeding herds in 35
countries. Approximately 98% of
these herds are owned by third-
parties or our customers.
• Genus’s head office in Basingstoke,
UK, provides shared services support
to our international operations.
Our R&D laboratories are based
in Madison, Wisconsin, US.
Revenue by Geography
%
Revenue by Species
%
29
10
15
46
46
54
North America
Latin America
Europe
Asia
Bovine
Porcine
130m+market pig equivalents with our genetics taken to market (‘MPEs’)**Including Agroceres, our Brazilian joint venture (‘JV’).£28m+spend on R&D per year18m+doses of semenper year delivered2,600+employeesABS70+country operationsPIC50+country operationsGenus plc Annual Report 20153
Our Values
Our values are integral to our
role, which is to meet a basic
human need: nourishment.
Customer Centric
We are one team, dedicated to
helping customers thrive. We
anticipate their needs and help
them seize opportunities, acting
as partners to improve quality,
efficiency and output. If we’re not
adding value for our customers,
we stop and think again.
Results Driven
We are proactive, determined
to be the best we can be and to
exceed expectations. We redefine
standards for ourselves, our
customers and our industry. Every
one of us takes pride in delivering
the highest level of performance.
If something can be improved, we
find a simpler, better way to do it.
Pioneering
We are an innovative, forward-
thinking company. We have
the courage and confidence
to explore new ideas and the
energy and enthusiasm to
deliver them. We are creative,
tenacious and resourceful in
every area of our work.
People Focused
We are a business rooted in
science but built around our
people. We inspire, challenge and
support everyone to perform,
develop and grow. We treat others
with respect and we invite views
and feedback to help us improve.
Responsible
We are ethical to our core. We
feel a deep sense of responsibility
to our customers, colleagues,
animals, communities and
shareholders. We are honest,
reliable and trustworthy. We mean
what we say and do what we say.
How We Operate
Genus sells under well-known
trademarks: ‘PIC’ for pigs and ‘ABS’ for
dairy and beef cattle. Our three
business units are:
• Genus PIC, which serves porcine
customers in North America, Latin
America and Europe.
• Genus ABS, which serves dairy and
beef customers in North America,
Latin America and Europe.
• Genus Asia, which serves porcine,
dairy and beef customers in
fast-growing Asian markets.
What We Do
Genus applies biotechnology to
accelerate genetic improvement and
deliver it to our customers, quickly and
efficiently. We breed and distribute
the genes of the world’s best pigs and
bulls, scientifically selecting livestock
whose offspring is designed to increase
the profitability of our customers,
who are some of the world’s biggest
farmers and food producers.
In the porcine market, we sell
genetically superior boars and
sows that produce offspring with
desirable characteristics, such as
feed-efficient growth or leaner meat.
In the dairy and beef markets, our
primary product is bull semen,
which is delivered through artificial
insemination to improve our
customers’ herds and their efficiency.
We also offer genetically superior
embryos through our subsidiary IVB.
Corporate Goals
Create Genetic
Improvement
Being the pioneer and leading
in genetics is vital for our
continued success.
Deliver Volume Growth
Our market relevance is measured
by the number of animals on
farms using our genetics.
Drive Profitability
To capture our share of the value
we create through superior genetics.
Generate Cash
To reinvest in the business and
provide returns to shareholders.
Corporate Social
Responsibility Objectives
Our Corporate Social Responsibility
(‘CSR’) objectives directly support
our corporate goals and help to
make us a successful and sustainable
business in the long term.
Food Quality
and
Abundance
Operate
Safely
Environment
Employees
Community
Animal
Welfare
see page 14
see pages 42–47
The Strategic Report was approved by the Board of Directors on 7 September 2015 and signed on its behalf by:
Karim Bitar
Chief Executive
Stephen Wilson
Group Finance Director
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION4
DELIVERING TODAY
SHAPING TOMORROW
Our strategy focuses on delivering value for
our stakeholders today, while ensuring we position
our business to create even more value in the future.
Here we highlight some of the key events in the last
12 months, as we successfully implemented this strategy.
MARC H 201 5
Completed the acquisition of
a majority stake in IVB, the
world’s leading commercial
bovine IVF company
The acquisition adds to Genus’s
technology toolbox, enabling us
to accelerate the rate of genetic
improvement through the selection
of both superior males and females,
and expand our global presence in the
commercial dairy and beef segments.
Genus plc Annual Report 20155
S EPTEM B ER 2014
N OVEM B ER 2014
JAN UARY 201 5
Strategic porcine
multiplication agreement
in China
We signed an exclusive multi-year
agreement with Riverstone, Genus’s
first commercial multiplier in China,
to stock and sustain Riverstone’s
new pig production project. The
project (with an expected total
herd of 24,000 sows) will allow
us to reduce our farming risk and
align our business model in China
with our global porcine model.
Acquired Birchwood Genetics
PIC completed the acquisition of
Birchwood Genetics Inc. Birchwood
is a boar stud partner providing
male PIC genetics to mid- and
small-sized customers in the US.
Delivered 1,000th pregnancy
from our proprietary gender
skew product
We have delivered over 1,000
pregnancies in field tests and
achieved commercial-scale
production validation.
Royalties from our strategic
partnership with ABP Food
Group
In May 2014, we entered into a
strategic partnership with ABP to
develop sustainable, higher quality
beef products by leveraging Genus’s
genomics technology platform.
Under the agreement, Genus is paid
a royalty for demonstrable genetic
benefit delivered to our partner.
Won a significant commercial
validation trial in Russia
We entered over 58,600 pigs for
evaluation against a key competitor’s
product. The trial was run with a
key Russian customer, producing
c. 3 million pigs per annum. We
won the trial by c. £1.70 per pig,1
representing a potential customer
benefit of over £5m per annum.2
MAY 201 5
J U N E 201 5
J U LY 201 5
Capital Markets event
Members of the Genus Executive
Leadership Team presented Genus’s
business model and its initiatives
to further strengthen its position
as a leader in animal genetics. The
event was the first of its kind since
2012 and was attended by current
and prospective investors, and
other financial stakeholders.
Produced the first
commercial units from our
proprietary genomic bulls
We collected the first units available
for sale to customers globally from
ABS JOURNEY, a genomic, born from
our own elite female nucleus herd.
Celebrated the 2015
Chairman’s award
The coveted Chairman’s Award for
innovation went to a team from ABS
in North America, for devising ‘Net
Profit Genetics’, a programme helping
dairy customers to think differently
about sire selection for their herds.
1 Exchange rates assumed as GBP/RUB 79.23.
2 Assuming 100% Genus market share.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION6
Chairman’s Statement
Bob Lawson
Our genetic lead in our porcine and bovine
products is underpinned by our R&D programmes
and we continued to strengthen our pipeline.
13.4p
Final dividend per share in 2015
Genus plc Annual Report 20157
A Year of Strategic Delivery
Genus had a strong year in 2015, as
we delivered on our innovation-led
strategy and increasingly focused on
the larger scale commercial producers
of pork, beef and milk, who are most
able to benefit from our genetic
improvement. We achieved particularly
strong profit growth, driven by an
excellent year for Genus PIC in the
Americas. Genus ABS grew sales
worldwide but higher product costs
meant its profits were flat in constant
currency. Difficult conditions in China
and Russia held back Genus Asia
but both markets now appear to be
exhibiting early signs of improvement.
Our genetic lead in our porcine and
bovine products is underpinned by our
R&D programmes and we continued
to strengthen our pipeline. During the
year, we continued to increase the
rate of porcine genetic improvement,
accelerated the production of high-
quality dairy genetics through
our elite herds and conducted
successful trials of our Genus Sexed
Semen (‘GSS’) technology.
We also added to our capabilities
in dairy and beef, through the
purchase of a majority stake in IVB.
IVB will enhance our model in ABS,
allowing us to offer superior male and
female genetics through embryos
to our beef and dairy customers. In
addition, we successfully completed
the integration of Génétiporc, which
we acquired in the previous year,
and acquired Birchwood Genetics.
High-Calibre Leadership
The Genus Executive Leadership
Team (‘GELT’) is now well established
and we are seeing the team’s impact
across the business. GELT is made
up of highly qualified leaders, who
are working together to deliver our
strategy and tackle the issues we
face, through collaboration and by
constructively challenging each other.
GELT’s members bring deep sectoral
or functional expertise to the business,
coupled with the strength of intellect
we need to drive the business forward.
The latest evaluation of the Board’s
performance confirmed that it
continues to perform well and provides
the right oversight and guidance to the
Group. Following the appointments of
Professor Duncan Maskell and Lykele
van der Broek as Non-Executive
Directors, which we reported on last
year, there were no further additions
to the Board in 2015. During the year
both new Board members completed
their induction and are already making
a significant contribution. The principal
change from the evaluation has been
that the Board has increased time
devoted to developing our strategy.
Professor Barry Furr retired as
a Non-Executive Director at the
Annual General Meeting (‘AGM’) in
November 2014. We were greatly
saddened by his death in early 2015
and want to record our thanks for
his immense contribution to the
Company during the eight years
that Barry served on the Board.
More information about our corporate
governance arrangements, including
details of the Board evaluation and
our induction programme, can
be found on pages 54 to 83.
A Responsible Business
CSR is fundamental to our business
and integral to every part of our
strategy. Its importance is reflected
in our vision – pioneering animal
genetic improvement to help
nourish the world – which captures
our contribution to society. Our
CSR Committee helps lead these
efforts, defines our CSR strategy
and oversees the execution of this
strategy. Its members include our in-
house experts on animal welfare, the
environment, safety and employees.
Genus employs over 2,600 people
worldwide and I want to thank every
one for their dedication and hard work
throughout the year. We continue to
invest in developing their skills and
unleashing their talent, recognising
that this underpins our service delivery
for customers and our ability to
innovate. We recognise exceptional
“ The Board is recommending
a final dividend of 13.4 pence
per share.”
new thinking through our coveted
Chairman’s Award. This year, the award
went to a team from ABS in North
America, who devised “Net Profit
Genetics”, a programme challenging
dairy customers to think differently
about selecting sires for their
herds. The programme exemplifies
the spirit that runs through the
Chairman’s Award and I congratulate
the team for its achievement.
Providing Returns to Shareholders
The Board directs the Company
on shareholders’ behalf. Providing
attractive returns on capital
and dividends to shareholders
are therefore an important part
of our corporate goals.
We are recommending a final dividend
of 13.4 pence per share. Combined
with the interim dividend of 6.1 pence
per share, this gives a total dividend
for the year of 19.5 pence per share.
This is an increase of 10% over last
year. The final dividend will be paid
on 4 December 2015 to shareholders
on the register at the close of
business on 20 November 2015.
Summary
Genus performed strongly
during the year and continued to
successfully deliver on its strategy.
The Board remains focused on the
Group’s leadership and talent, its
R&D capabilities, the execution
of its strategy, and overseeing
the Company’s performance.
The long-term drivers of our
markets remain attractive and we
continue to position the business
to benefit from this opportunity.
Bob Lawson
Chairman
7 September 2015
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION8
Chief Executive’s Review
Karim Bitar
Genus achieved very good progress in 2015,
with the benefit of many of the strategic
changes that have been made over the last
few years contributing towards the strong
operational performance overall. We continued
to step up the pace of genetic improvement
and achieved encouraging progress in our R&D
initiatives, which bodes well for the future
as we become an increasingly science and
intellectual property based company. The
acquisition of 51% of IVB will also enable us to
provide innovative new genetic solutions to our
customers in the dairy and beef industries.
Group Performance
Genus’s overall performance was
strong in 2015. Revenues grew 7%
to £398m, on volume growth of 6%
in porcine and 6% in dairy and beef.
Adjusted profit before tax, including
joint ventures (‘JVs’), was up 19%
to £46.6m and growth in constant
currency was even stronger at 23%.
PIC had an outstanding year, with
17% operating profit growth including
JVs in constant currency. This was
driven by an excellent performance
in the Americas, with the completion
of Génétiporc’s integration and
the addition of Birchwood both
contributing. We also saw a
recovery in the porcine industry,
as the impact of porcine epidemic
diarrhoea virus (‘PEDv’) waned.
Genus plc Annual Report 20159
“ Genus’s overall performance
was very strong in 2015.”
During the year, we strengthened
further our people management
practices, training and talent
development, and increased our
emphasis on the health and safety
of employees. Our employee pulse
survey showed that our employees
have a very significant commitment
to our vision, values and strategy.
Their passion and engagement
makes a big contribution to the
value we deliver to our customers
and our success in the market.
Outlook
In 2015, we significantly exceeded our
target double-digit compound annual
growth in adjusted operating profit
in constant currency. Our constant
currency growth rate in 2016, while
in line with expectations, is expected
to be more moderate. Based on
current conditions, we are cautiously
optimistic about improved results in
Asia. However, we remain cautious
about prospects in dairy, where market
conditions are very tough for our
customers, and porcine commodity
prices have worsened compared
with last year. The sharp depreciation
of the Euro, Rouble and most Latin
American currencies over the last year
will also be a continuing headwind.
Karim Bitar
Chief Executive
7 September 2015
Performance in ABS and Asia was
more mixed, with both businesses
delivering stable profits in constant
currency compared with the prior year.
ABS’s sales performance was positive
in all regions despite weakening
conditions in global dairy markets
but higher product costs held back
overall profits. Our strategic actions
in ABS to increase differentiation
through breeding our own bulls,
developing proprietary indices and
new technologies, such as IVF and
GSS, all made good progress.
Our Asian operations continued to
face challenging conditions in porcine
markets, with Chinese producers
making losses through most of the
year. Russia was also affected by weak
markets and closure of the border to
imports. Conditions in both of these
markets appear more encouraging
as we enter the new financial year.
Strategy
Our innovation strategy starts with
R&D. We continued to implement
advances in selection techniques
that are significantly accelerating
genetic gains in our porcine nucleus
herds. These new genetics are now
working their way through our
supply chain, and customers will
start to benefit from them during
2016 and 2017. We also applied
these approaches in bovine, as we
developed proprietary indices and
pursued our breeding programme
in the dairy and beef nucleus herds
we initiated in 2014. Some of the elite
young sires from this programme
will enter production in 2016.
Our leading-edge research
programmes in the areas of disease
resistance and genetic dissemination
technology passed several
scientifically significant milestones,
although these projects remain
long-term in nature. In addition, we
continued to make good progress
with the technical milestones on
GSS and are vigorously pursuing
our anti-trust litigation in the US to
seek to create an open market for
our technology. The trial date has
now been set for 1 August 2016.
In March, we acquired 51% of IVB, the
world’s leading supplier of bovine IVF
services. Combining IVB’s skills with
ABS’s leading genetic management
tools will enable us to accelerate
the genetic improvement of our
customers’ herds and opens up
new opportunities. During the year,
IVB introduced a novel method of
producing frozen embryos which
makes their implantation significantly
easier. Our initial integration of the
business is progressing well.
We generate value for our genetics by
targeting key markets and segments
and tailoring our business model to
the needs of our customers in these
markets. PIC increased its market
share and grew penetration of the
royalty model, particularly in Europe
and Asia. Génétiporc was fully
integrated a year ahead of schedule
and we are very pleased with the
results in North America and Latin
America. We also acquired Birchwood,
a boar stud operation serving mid-
sized customers in North America, to
strengthen our distribution of male
genetics in this segment. Its results
are consistent with our expectations.
In China, we continued to adapt
our business model to reduce
financial investment and exposure
to the volatile farming market,
exiting two owned farms and
completing the stocking of our first
third-party multiplier, Riverstone,
during the year. Riverstone, which
is also a royalty-based customer,
will stock a second farm in 2016.
We gave more details of our strategy
and our progress with its execution
at a Capital Markets Day we hosted
in London in May 2015. A webcast
of the event is available at
www.genusplc.com.
Our People
GELT was unchanged in 2015 and I
am very pleased with the Group’s high
energy, individual capabilities and
collective teamwork. It is a privilege
to work with such a strong team.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION10
Market Opportunities
The Animal Genetics Market
Consumers around the world are increasingly demanding safe,
affordable and high-quality animal protein. At the same time,
farmers are striving to produce animal protein more efficiently,
in part because of increasing competition for finite resources.
Genetics are critical to addressing these challenges.
Demand Drivers for Animal Genetics
There are four key drivers of demand for our animal genetics.
1. Growing demands for
animal protein
The global population continues to
grow and is becoming increasingly
urbanised. These demographic
shifts mean much of the increase
in demand is coming from
emerging markets, in regions such
as Asia and Latin America.
World Population Growth 1990-2050
Billion
2. Supply constraints
At the same time as demand is
rising, production is becoming more
challenging. Competition for resources
such as water and land for producing
animal protein is intensifying.
Increasingly volatile and unpredictable
weather patterns can also significantly
affect crop harvests and hence the
availability and cost of animal feed.
This puts pressure on producers
to be as efficient as possible.
3. Shorter, simpler
supply chains
Supply chains that were previously
fragmented, with multiple steps
between food producers and
consumers, are becoming shorter
and transparency is increasing.
The result is that consumer needs
are having a more direct influence
on food producers. This is driving
demand for higher-quality animal
protein and less use of drugs.
6.3
6.0
5.7
5.4
5.1
3.2
3.3
3.3
3.3
3.4
3.4
3.4
3.4
2050
2045
2040
2035
2030
2025
2020
2015
2010
2005
4.7
4.3
4.0
3.6
3.2
3.3
3.3
3.3
3.2
3.0
2000
2.9
1995
2.6
1990
2.3
Urban
Rural
Source: United Nations, Department of Economic and
Social Affairs, Population Division (2014).
As consumers move from an
agricultural to an urban lifestyle,
they tend to become wealthier.
This in turn leads to an increasing
demand for animal protein, as
meat and dairy products become
a larger part of people’s diets.
4. Changes in production
In response to all these issues,
food producers are increasingly
turning to high-quality genetics to
increase production and efficiency.
For example, artificial insemination
(‘AI’) in dairy has reached 75% in
the US and 50% in India. There is
scope for considerable growth
in markets such as Brazil, where
AI is used in just 13% of herds.
The scale of production is also
increasing, as producers focus on
efficiency and look to consolidate
and vertically integrate, leading
to a greater proportion of animal
protein being delivered by larger,
more technified producers globally.
For example, in porcine, large scale
integrated pork production accounts
for the majority of pork production
in the US and Brazil, and is a growing
proportion of production in China.
Genus plc Annual Report 2015
Market Profiles
11
Porcine
Dairy
Beef
Industry
Significant
barriers to entry,
with high product
differentiation
Lower barriers
to entry, with
less product
differentiation
Lower barriers
to entry, with
less product
differentiation
Customer landscape
Consolidated
and highly
technified, with
royalty contracts
linking price to
value added
Fragmented
and some
technification,
with prices per
unit of sale
Fragmented
and some
technification,
with prices per
unit of sale
The Scale of the Opportunity
World production millions of tonnes
Milk
2024
2015
933
794
Pork
2024
2015
Beef
2024
2015
129
118
75
68
Forecast compound growth (2015–2024)
+1.8%
+0.9%
+1.1%
Data set: OECD-FAO Agricultural Outlook 2015-2024.
Note – Beef includes veal: Beef and pork measured as cwe.
Genus PIC and Genus ABS operate
in markets with different dynamics.
The global porcine sector is
consolidated and technified in many
of our key markets, with strong
representation of large integrated pork
producers. Such producers are more
able to measure and realise the direct
benefits of genetic improvement and
often rely on head-to-head validation
trials to select their preferred supplier
of genetics. These genetics are
supplied from proprietary animal lines
and purchased on multi-year genetic
improvement contracts, with payment
tied to the resulting improvement in
the customer’s breeding herd. The net
result is a market with differentiated
products and high barriers to entry.
In dairy and beef, the global market
is much more fragmented and
customers are typically less technified.
Products and their genetic merit
have historically been benchmarked
to public indices and all breeders’
genetics are typically sold in an open
market system, with no restrictions on
further genetic dissemination through
the resale of genetic offspring. Barriers
to entry are therefore lower and
products are priced on a transactional
basis. However, both the dairy and
beef industry are seeing an increasing
trend towards technification, with
some of the leading dairy and
beef producers looking to invest in
bilateral partnerships with genetic
suppliers to improve their productivity
and the quality of their herds.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION12
Business Model
CLEAR PATH TO CREATING,
DELIVERING & SHARING VALUE
Genus’s Competitive Advantages
Genus’s business model is built on competitive
advantages which help us create value for our
customers and shareholders. Our strategy
(see pages 14 and 15) reinforces and builds
on these advantages.
Our competitive edge comes from:
• continuously improving our proprietary lines of
breeding animals, using the best science available;
• our global distribution capability, through our supply
chain, technical service and sales network;
• long-lasting customer relationships, enhanced by our
services to help farmers get the best from our
products; and
• a business model and multi-species approach that
allow us to continually strengthen and leverage our
technology platform.
“ Genus is absolutely focused on driving genetic
improvement faster than ever, delivering this
improvement to our customers more quickly
and efficiently, and capturing a share of the
value we deliver to our customers.”
Karim Bitar
Chief Executive
Produce Differentiated
Animal Genetics
Genus accelerates genetic
improvement by exploiting
rapid advances in molecular
and genetic biology. We do
this through our world-class
in-house team of scientists and
technicians, and by strategically
collaborating with universities
and other biotech companies.
Our proprietary techniques help
us determine the best animals
to mate, so our customers see
faster genetic gains. To determine
breeding goals, we use proprietary
indices of desirable animal
traits. We own elite animals,
and supplement them with elite
genetics from outside our herds.
We work closely with customers
and tailor our genetic programmes
to their needs. This enables
us to deliver outstanding and
differentiated products, to maximise
our customers’ profitability.
Driving genetic
improvement faster
than ever...
Genus plc Annual Report 201513
Share in the
Value Delivered
We look to capture an
appropriate share of
the value we deliver to
customers. We do this by:
• targeting customers who will
value Genus genetics;
• demonstrating the value of
our genetics; and
• aligning Genus’s interests with
its customers’, by linking our
prices to higher productivity
and the genetic improvement
delivered.
Distribute Genetics
Our porcine business owns
genetic nuclei herds, where
we continuously improve the
genetic traits of our proprietary
elite pig lines. We then cross and
multiply these lines, to provide
breeding stock for commercial
pig production. We do this
through more than 500 breeding
herds in 35 countries, around
98% of which are owned by
our customers or third-party
multipliers. This structure is a
significant strength, allowing
us to meet demand for our
genetics throughout the world,
protect our intellectual property
and reduce our exposure to
farming and commodity risk.
Genus ABS operates owned
studs in the UK, US, Canada
and Brazil, with a further stud
currently under construction in
India. We also house our bulls
in third-party owned studs in
North America, Europe, Australia
and Latin America, providing
ABS with a significant distribution
platform. We process and
distribute genetics to over
40,000 customers worldwide,
selling directly in 23 countries
and through distributors in a
further 54 countries. Following
our acquisition of 51% of IVB,
Genus ABS also produces and
distributes embryos. Through
embryo production, we are
able to provide our customers
with an elite genetic product,
by controlling the selection
of both male and female
parent donors (see page 4).
To maximise our products’
potential, our technical service
teams assist customers to achieve
the best results in nutrition,
reproduction, health management
and other areas. Our teams
help customers select the right
genes to meet their goals, and
we also benchmark our products
against our competitors’.
...delivering improvement to
our customers more quickly
and efficiently...
...and capturing a
share of the value
we deliver to our
customers.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION14
Strategic Framework
Goals and Strategy for Growth
Genus has a robust strategy to meet its corporate
goals and capture the significant growth
opportunities in the animal genetics market.
Performance
Our key performance indicators
measure how we are achieving our
goals.
Risk
We look to understand and mitigate
the risks to achieving our strategic
goals.
Strategic Progress
Each of our divisions and our R&D
function has strategic priorities that
support our Group strategy.
see pages 16 and 17
see pages 18 and 19
see pages 20–35
Our corporate goals are to:
Create Genetic
Improvement
Drive
Profitability
Being the pioneer and leading in genetics
is vital for our continued success.
To capture our share of the value we create
through superior genetics.
Link to strategy:
Link to strategy:
Deliver Volume
Growth
Generate
Cash
Our market relevance is measured by the number
of animals on farms using our genetics.
To reinvest in the business and provide returns to
shareholders.
Link to strategy:
Link to strategy:
Genus plc Annual Report 201515
Our strategy for growth has four elements:
Increasing
Genetic Control
and Product
Differentiation
To maintain and enhance
our product leadership.
We do this by:
• enhancing our use of
genomics, to strongly
accelerate the rate of
genetic improvement;
• increasing our control of
bovine genetic
development, through
elite nucleus herds and
proprietary indices;
• investing in proprietary
technologies, with a focus
on disease resistance and
gender skew; and
• collaborating with
universities and
biotechnology companies
on the latest
developments in
quantitative and
molecular genetics.
Targeting Key
Markets and
Segments
Tailoring the
Business
Model
Strengthening
Core
Competencies
To have the right offering
for the right customers,
who value our genetics and
understand their benefits.
We do this by:
• ensuring we have the
right products, in the
critical geographies, to
meet the needs of our
target customers, which
are typically:
– integrated pork
producers and
farrow-to-finish pig
producers;
– enterprise and large
commercial dairies; and
– integrated beef
processors;
• aligning our products and
services to key customer
segments, which value
our genetics and
technical services; and
• investing for growth in the
emerging economies,
while strengthening our
position in more mature
markets such as the US
and Europe.
To adapt our approach to
suit different markets,
demonstrating the value
our genetics deliver to our
customers and aligning
pricing to that value.
We do this by:
• developing products that
meet each market’s
specific requirements;
• ensuring we have the
right commercial model,
notably:
– transitioning from
direct sales to royalties
in our porcine business,
where appropriate; and
– matching our
resources to
customers, using cost
to serve and customer
segmentation;
• working with JV partners,
to access or create
capacity to serve new
markets; and
• conducting trials to
validate the benefits of
our genetics for
customers.
To have the skills we need
to implement our strategy.
We do this by:
• developing our marketing
capability and
strengthening our key
account management;
• strengthening our supply
chain, allowing us to
distribute genetics more
efficiently and cost
effectively to our
customers;
• stepping up our technical
support to customers;
and
• enhancing our people
management, and
transferring people and
skills to key target
markets.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION16
Key Performance Indicators
We monitor and measure our strategic progress by reference
to our four corporate objectives: Create Genetic Improvement;
Deliver Volume Growth; Drive Profitability; and Generate Cash.
Net Merit Rankings
Daughter-Proven and Genomic Bulls
2015
23
13
Create Genetic Improvement
2013
2012
2014
30
31
28
6
11
11
Porcine Genetic Improvement Index
US$
Net Merit Rankings
Daughter-Proven and Genomic Bulls
2011
33
7
Proven
Genomic
2015
2014
2013
2012
2011
2.23
1.98
1.73
1.31
3.64
2015
2014
2013
2012
2011
Measures the genetic gain we achieve
in our porcine nucleus herds.
Definition
The index measures the marginal
economic value improvement in
customers’ US$ profitability, per
commercial pig per year, on a rolling
three-year average. Prior years’
index ratings have been updated,
to reflect the latest results from
genomic selection and economic
values of pork production.
Performance
A step change in genetic gain
value improvement, up US$1.41
to US$3.64, as a direct result of
implementing genomic selection
technology over the last two years.
23
13
30
31
28
6
11
11
33
7
Proven
Genomic
Monitors our success in developing
bulls that are highly ranked, because
of their genetic performance and
economic merit.
Definition
The number of our generally available
Holstein bulls listed in the top 100 Net
Merit US$ rankings for progeny tested
and the top 100 Genomic Net Merit
rankings for genomically tested sires.
Performance
We have strengthened our genomic
product position, with growth of our
numbers of top 100 genomic Holstein
bulls. Overall, Genus maintained a
strong product line-up and remains well
positioned relative to the competition.
Deliver Volume Growth
Dairy and Beef Volume Growth
%
Porcine Volume Growth
%
2015
2014
2013
2012
2011
6
5
5
2015
2014
2013
2012
2011
8
11
9
6
6
5
7
Tracks our global unit sales growth in
dairy and beef.
Tracks the growth in the number of
pigs with PIC genetics globally.
Definition
The change in volume of dairy,
beef and sorted units of semen,
delivered to customers in the year.
Performance
Volumes grew 6% to 18.5 million
doses, with the strongest growth in
Brazil and our European distribution
business. Double digit growth of
beef units and sorted units were
the main product contributors.
Definition
The change in volume of both direct
and royalty animal sales, using a
standardised MPEs measure of the
slaughter animals that contain our
genetics. Results, including prior
years, now include MPEs from
Agroceres PIC, our Brazilian JV.
Performance
Volumes grew 6% to 132 million
MPEs, with strong double digit
growth in Latin America and strong
royalty volume growth, offsetting
declines in Russia and China caused
by adverse market conditions.
Genus plc Annual Report 201517
Drive Profitability
Adjusted Operating Profit
(Including JVs) £m
Operating Profit per MPE
£
Operating Profit per Dose of Semen
£
2015
2014
2013
2012
2011
51.2
44.8
48.2
48.0
44.8
2015
2014
2013
2012
2011
0.43
0.38
0.41
0.43
0.35
2015
2014
2013
2012
2011
0.88
1.03
1.19
1.26
1.25
To track underlying profit generation.
Monitors porcine profitability by unit.
Monitors bovine profitability by unit.
Definition
Operating profit including share
of JVs, adjusted to exclude IAS 41
valuation movements on biological
assets, amortisation of acquired
intangible assets, share-based
payments and exceptional items.
Performance
£51.2m, up £6.4m (up £8.0m in
constant currency; 2014: flat) due to
a strong performance in Genus PIC,
particularly in North and Latin America.
Definition
Net porcine operating profit globally,
expressed per MPE. Results, including
prior years, now include our share
of Agroceres PIC, our Brazilian JV.
Performance
£0.43, up £0.05 (up £0.06 in constant
currency; 2014: down £0.01) helped
by higher royalty volumes in North
America and strong growth in Latin
America, delivering productivity gains.
Definition
Net dairy and beef operating profit
globally, expressed per dose of
semen delivered. Excludes India, as its
characteristics are substantially different
to the rest of our bovine business.
Performance
£0.88, down £0.15 (down £0.07 in
constant currency; 2014: down £0.09)
due primarily to foreign exchange,
additional product costs on genomic
bulls and increased investment in
bovine product development.
Generate Cash
Cash Conversion
%
Net Debt : EBITDA
2015
2014
2013
2012
2011
107
103
77
96
92
2015
2014
2013
2012
2011
1.2
1.2
1.0
1.1
1.4
Monitors our success in converting
profits into cash.
Definition
Cash generated by operations
before interest and taxes, expressed
as a percentage of adjusted
operating profit (excluding JVs).
Performance
Maintained strong cash conversion
of 107%, through solid working
capital management.
Ensures we have a strong balance
sheet and the financial capability to
execute our strategy.
Definition
The ratio of net debt (being gross debt
including finance lease obligations
less cash held), to adjusted earnings
before interest, tax, depreciation
and amortisation (excluding JVs).
Performance
1.2, flat on last year, reflecting the
increase in net debt from £63.9m
to £71.8m as a result of foreign
exchange movement on the US$
borrowings, offset by higher EBITDA.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION18
Principal Risks and Uncertainties
Genus supplies biological products to agricultural
customers and is exposed to a wide range of risks and
uncertainties. Some of these risks relate to current
business operations in our global agricultural markets,
while others relate to future commercial exploitation of
our extensive R&D portfolio. The table below outlines
the principal risks and uncertainties affecting Genus
and how we manage them.
More information on how we identify and manage risks
can be found in the Corporate Governance Statement
on pages 58 and 59.
Increasing genetic
control and product
differentiation
Targeting key
markets and
segments
Tailoring the
business model
Strengthening
core competencies
Strategic Risks
Risk description
Developing products and
our competitive edge
• Development programme fails to
produce best genetics for
customers.
• Increased competition reduces
market share and margins.
Commercialising GSS
technology
• Launching a new product
technology carries technical,
production and financial risks.
• Failure to commercialise our GSS
technology due to intellectual
property (‘IP’) and other disputes.
Commercialising research
• Failure to focus research initiatives
on commercially important areas.
• Failure to lead on ‘game-changing’
technology or to make new
initiatives commercially viable.
• Regulatory changes may affect the
approval process for products or
our ability to export products to
certain countries.
Capturing value through
acquisitions
• Failure to identify appropriate
investment opportunities or to
perform sound due diligence.
• Failure to successfully integrate an
acquired business.
How we manage risk
Strategy
Risk change in FY15
Dedicated teams align our
product development to customer
requirements, while our technical
services help customers make best
use of our products. We frequently
measure our performance against
competitors in customers’ systems,
to ensure the value added by our
genetics remains competitive.
We have a rigorous process
to prepare for the successful
commercial launch of our GSS
technology, supported by
dedicated internal resources
and external expert advice.
We also initiated legal proceedings
in the US, in relation to anti-trust
issues. The outcome of these
proceedings will not be known
until the second half of 2016
and could prevent or delay our
plans to commercialise GSS.
Our R&D Portfolio Management
Team oversees our research,
ensures we correctly prioritise our
R&D investments and assesses
the adequacy of resources and
its IP freedom to operate. The
Board is updated regularly on
key development projects.
We have a rigorous acquisition
analysis and due diligence
process, with the Board reviewing
and signing-off all projects. We
also have a structured post-
acquisition integration planning
and execution process.
Increased due to higher
investment in GSS in
2015 in response to
successful field trials.
Key initiatives are progressing
through the R&D life cycle.
The robust process that
helped us to successfully
acquire and integrate
Génétiporc in 2014 was used
again for the acquisition and
integration of Birchwood
and IVB in 2015.
Genus plc Annual Report 201519
Strategic Risks
Risk description
Growing in emerging markets
• Failure to appropriately develop
business in China and other
emerging markets.
Operational Risks
Protecting IP
• Genus-developed genetic
material, methods and technology
could become freely available to
third-parties.
Ensuring biosecurity and
continuity of supply
• Loss of key livestock, owing to
disease outbreak.
• Loss of ability to move animals or
semen freely (including across
borders) due to disease outbreak,
environmental incident or
international trade sanctions.
• Industry-wide disease outbreaks
affecting demand for Genus
products.
Financial Risks
How we manage risk
Strategy
Risk change in FY15
We have a robust organisation,
blending local and expatriate
executives supported by the
global species teams, to ensure
we comply with our global
standards. The Board provides
regular oversight and dedicated
significant time in FY15 to
discussing our strategy and the
results of our operations in China.
We have a global, cross-functional
process to identify and protect our
IP. Our customer contracts and
our selection of multipliers and
JV partners include appropriate
measures to protect our IP. We
conduct robust ‘Freedom To
Operate’ searches to identify
third-party rights to technology.
We have stringent biosecurity
standards, with independent
reviews throughout the year to
ensure compliance. We continue to
extend the geographical diversity
of our production facilities, to
avoid over-reliance on single sites.
Volatility in the Chinese
porcine market continued
in 2015. In response, we
adjusted our plans and
approach to the market,
which reduced our risk.
However, we were also
affected by border closures in
the Russian porcine market,
which increased our risk.
We continued to strengthen
our health management and
supply chain resilience. The
risks associated with the
2014/15 outbreak of PEDv
in North America have been
significantly mitigated.
Managing agricultural market
and commodity prices
volatility
• Fluctuations in agricultural markets
affect customer profitability and
therefore demand for our products
and services.
• Increase in our operating costs, due
to commodity pricing volatility.
We continuously monitor markets
and seek to balance our costs and
resources in response to market
demand. We actively monitor and
update our hedging strategy to
manage our exposure. Our porcine
royalty model and extensive use of
third-party multipliers mitigates the
impact of cyclical price reductions
or cost increases in pig production.
Funding pensions
• Exposure to costs associated with
failure of third-party members of
joint and several liabilities pension
scheme.
• Exposure to costs as a result of
external factors (such as mortality
rates, interest rates or investment
values) affecting the size of the
pension deficit.
We are the principal employer
for the Milk Pension Fund and
chair the group of participating
employers. The fund is now closed
to future service and has an agreed
deficit recovery plan, based on
the 2012 actuarial valuation. The
result of the 2015 triennial actuarial
valuation is due in late 2015. We
monitor the strengths of other
employers in the fund and have
retained external consultants
to provide expert advice.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION20
Genus PIC
Strategic Progress
“ We have continued to make
significant strategic
progress, including further
increases in the rate of
genetic gain and a reduction
in genetic lag. We see the
potential for further growth
across the world and have
developed robust plans to
help us seize these
opportunities.”
Bill Christianson
Chief Operating Officer,
Genus PIC
Increasing Genetic Control
and Product Differentiation
Targeting Key Markets
and Segments
Progress Against 2015 Objectives
We aimed to:
• increase the rate of genetic gain by a further 10%;
enhance our products, by completing the integration
of Génétiporc; and reduce genetic lag by four months.
During the year, we:
• increased the rate of genetic gain by more than 10%,
by applying genomic analysis across all traits and
product lines;
• integrated Génétiporc, including embedding its genes
in our improvement programme and assimilating its
employees;
• acquired Birchwood Genetics to strengthen our
genetic distribution platform serving mid- and
small-sized customers in North America; and
• reduced genetic lag globally by two months, despite
the impact of PEDv in North America.
2016 Priorities
We will:
• continue to harness genomics to accelerate the rate of
genetic improvement;
• develop two new product lines, combining our
proprietary genes with those acquired from
Génétiporc;
• invest in product validation trials, to demonstrate the
value of our products against the top five competitors
in each market;
• increase global distribution of our elite boars; and
• reduce genetic lag by two months.
Progress Against 2015 Objectives
We aimed to:
• build on our strength in the Americas; increase our
presence in the top 40 European accounts; and
introduce a relationship management system,
enabling the global deployment of our Key Account
Management and Technical Service offering to meet
customers’ needs.
During the year, we:
• increased volumes across the Americas by 8% and
grew our share of business with the region’s top 50
customers;
• reshaped the European team to focus on the top 40
customers, while maintaining performance; and
• introduced a global relationship management system,
the Targeted Customer Interface (‘TCI’), to draw
together information and insights on customers
worldwide.
2016 Priorities
We will:
• continue to build our presence and share of business
with large customers in every region;
• strengthen and standardise processes and customer
offerings across our business, such as adopting a
consistent global approach to key account
management; and
• continue to build relationships with key industry
stakeholders, for example through our biennial global
symposium.
Genus plc Annual Report 201521
L I N K T O S T R AT E G Y
C A S E S T U DY
PARTNERING TO
SUPPORT A GROWING
BUSINESS
Sandy Pine Systems and Genus PIC have
enjoyed a long and fruitful partnership.
Owners Greg and Vicki Wilke started
their multiplier relationship with PIC in
1983, with 450 grandparent sows.
Today Sandy Pine has 140 employees
and 16,800 sows, producing more than
175,000 Camborough Isowean gilts
each year. It has added a 440-head
PIC boar stud and 7,800 Camborough
commercial sows, and doubled its
multiplier to 11,000 sows, as well as
completing a state-of-the-art feed
mill. This growth has been made
possible by the Wilkes’ continued
belief in PIC’s genetic value, sustained
over more than 30 years.
Tailoring the Business Model
Strengthening Core
Competencies
Progress Against 2015 Objectives
We aimed to:
• continue the transition to a royalty pricing model in
South America, Europe and Asia; establish and stock
three new sire line nucleus farms across the US and
Latin America; and further increase supply chain
efficiency.
During the year, we:
• increased the proportion of global volumes under the
royalty model, including increases of 11% in Asia and
21% in Europe;
• established sire line nucleus farms in Quebec
(Canada), Ohio (US), and Chihuahua (Mexico); and
• increased effectiveness across our supply chain,
including through closing inefficient units and
managing transport costs.
2016 Priorities
We will:
• continue to implement a more consistent approach to
our global supply chain;
• ensure our facilities remain open and operational at
least 90% of the time, and make them more resistant
to livestock disease; and
• add 10,000 sows to large multiplier sites and remove
at least 5,000 from smaller sites, to further increase
efficiency.
Progress Against 2015 Objectives
We aimed to:
• complete our first product validation trials in Asia; and
develop and roll-out further training modules through
our Key Account Manager Academy.
During the year, we:
• completed and won validation trials in China and
Thailand, and started to extend trials to Europe; and
• introduced seven new modules to our PIC Academy,
which is our training resource for key account
managers around the world.
2016 Priorities
We will:
• continue to invest in our Academy and develop new
training modules;
• implement customer-centric sales techniques across
our porcine business; and
• continue to enhance the culture of employee health
and safety across our business, including developing,
implementing, communicating and measuring
progress on global standards.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
Performance
Genus PIC performed very strongly,
with operating profits including
JVs up 17% in constant currency, on
revenue growth of 15% to £175.5m.
Volumes grew by 8%, with all
regions contributing. Operating
margins per MPE improved through
completion of the integration of
Génétiporc and the benefit of
synergies a year ahead of schedule
and price and cost management.
In North America, profits were up
11% in constant currency, on volume
growth of 8%. Following the PEDv
outbreak in 2014, royalties were
impacted during the first half of this
financial year. However, this was
offset by strong animal shipments,
as customers started to expand and
improve their herds once the impact of
the disease became better contained.
There was also the benefit of a full
year of Génétiporc and Birchwood
contributed positively, as expected.
Latin American profits improved
42% in constant currency on a 14%
volume increase, helped by an
exceptionally strong operating profit
performance from the Agroceres PIC
JV (up 98%). Agroceres PIC benefited
from a full year’s contribution from
Génétiporc, investments made in
updated genetics and an improved
supply chain, market share gains
and favourable market conditions.
We also saw strong profit growth in
Mexico (up 38%), while Latin America’s
overhead costs were well controlled.
22
Genus PIC
Operating Review
Corn – Key Markets
CORN – KEY MARKETS
(£ PER TONNE)
£ per tonne
Pork – Key Markets
PORK – KEY MARKETS
(£ PER KG)
£ per kg
300
250
200
150
100
50
0
Aug 12
US
Aug 13
Brazil
3.0
2.5
2.0
1.5
1.0
0.5
Aug 14
Aug 15
Aug 12
Aug 13
Aug 14
Aug 15
EU
China
US
Brazil
EU
China
Russia
Market
Market conditions for Genus PIC’s
customers were generally favourable
throughout the year, with the
exception of Europe. In North America,
the outbreak of PEDv that peaked
in early 2014 led to tight pork supply
and record pig prices in the first half
of this financial year. Combined with
low input costs, this gave producers
exceptional margins. A strong rebound
in supply during the second half of
the year led to a considerable drop in
US pork prices, to levels that are more
reflective of long-term averages.
In Brazil, pig prices reached a record
high in October 2014 helped by
strong exports, particularly to Russia,
following the ban on exports from
the EU to Russia. By the end of the
year, prices had fallen back to more
normal seasonal patterns. However,
the outlook remains positive for the
Brazilian pork sector, with strong
domestic consumption expected and
continuing export demand helped by
the devaluation of the Brazilian Real.
In Europe, the first half of the
financial year was affected by
continuing production expansion
and export bans, primarily to Russia,
leading to oversupply and a 21%
decline in pork prices compared
with the prior year. Despite some
stabilisation of prices in the first half
of calendar year 2015, helped by
increased exports, prices were still
17% below the prior year and farmer
margins were generally negative.
L I N K TO S T R AT E G Y
C A S E S T U DY
TRANSFORMING OUR
JOINT VENTURE
Agroceres PIC is our JV in Brazil and
Argentina with the Agroceres Group,
a leading agriculture supplier. In recent
years, Agroceres PIC has transformed
its business and performance. Major
changes include conversion from
upfront sales to a royalty model, the
construction of South America’s largest
and most modern boar stud and the
creation of key account management
and technical services, dedicated to
the top 80 accounts. The result has
been a market share increase from
42% to 53% and impressive operating
profit growth in the last two years.
The business is now well positioned
to deliver further strong growth in
these highly important markets.
Genus plc Annual Report 201523
“ We have shown it is possible
to have good results at low
cost, through high health
status, nutrition and the
genetic support of PIC.”
Claudio Freixes
General Manager,
Kekén
Revenue
Adjusted operating profit exc JV
Adjusted operating profit inc JV
2015
£m
175.5
57.2
61.9
Actual currency
2014
£m
152.8
49.9
52.6
Movement
%
15
15
18
Constant
currency
Movement
%
15
13
17
Adjusted operating margin exc JV
32.6%
32.7%
(0.1)pts
(0.5)pts
In Europe, volumes increased 2%
and operating profit increased 5% in
constant currency, as we continued
to make progress with our strategy
to target the larger integrated pork
producers. Progress with a number of
key accounts was encouraging and
the proportion of volumes sold under
royalty contracts increased to 59%
during the year (2014: 38%). At the
same time, we took further action to
reduce our exposure in directly owned
operations, including streamlining
and standardising the UK boar stud
operations; establishing European
focused support in Technical Services,
Genetic Services, Health Assurance
and Supply Chain; and expanding the
supply of high indexing animals at
multiplication partners, to supply our
best products to European customers.
During the financial year, we
successfully integrated Birchwood
and Génétiporc into our operations,
delivering the expected synergies
from both acquisitions ahead of the
planned timeframes. Genus PIC also
continued to invest in technology
(particularly genomics), distribution
networks, technical service capabilities
and key account management, to
help us add even greater value for
customers. We made continued
progress in demonstrating the
strength of our product offering
through increased validation trials
with a number of large integrated
pork producers around the world.
L I N K TO S T R AT E G Y
C A S E S T U DY
BENEFITING FROM OUR
ROBUST GENETICS
Kekén is Mexico’s leading pork
producer, with 61,500 sows. It
operates feed manufacturing and
processing plants, and sells through
its 272 retail stores and via export.
PIC has partnered with Kekén since 1992,
supplying top genetics and technical
expertise. The climate makes conditions
difficult for intensive rearing but the
robustness of our genetics has helped
Kekén increase sales by over 100% in the
last five years, to 153,000 tonnes in 2014.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION24
Genus ABS
Strategic Progress
“ We grew business
volumes by 8% during
2015, by working to deliver
the right products and
services to our customers
in all regions. We also
invested in developing
a more differentiated
and proprietary genetics
offer. The acquisition
of IVB is a significant
step on this journey.”
Saskia Korink Romani
Chief Operating Officer,
Genus ABS
Increasing Genetic Control
and Product Differentiation
Targeting Key Markets
and Segments
Progress Against 2015 Objectives
We aimed to:
• increase genetic control and bovine product
differentiation; strengthen our portfolio of genomic
dairy bulls; and develop a genetic nucleus herd for beef.
During the year, we:
• grew our genomic bull presence in public ranking
indices by 18%;
• established a nucleus herd for beef and expanded our
elite dairy female breeding programme, complementing
our existing bulls;
• developed the two highest-ranking tropical bulls in
Brazil, with proprietary type and management
information; and
• acquired 51% of IVB, to help accelerate genetic
improvement in our customers’ herds by enabling the
selection of both male and female parents through the
use of IVF technology.
2016 Priorities
We will:
• maintain competitiveness in public ranking indices,
while positioning our products by introducing
proprietary indices;
• further strengthen the elite female programme and
develop plans to ring-fence our proprietary genetics;
• develop our beef nucleus herd and begin to identify
bulls with the best genetic potential; and
• continue to develop our proprietary gender skew
technology.
Progress Against 2015 Objectives
We aimed to:
• continue implementing our customer segmentation
model around the world, helping us identify and meet
the needs of each segment; grow in our existing dairy
markets and explore new markets; and pursue direct
service agreements with integrated beef or dairy
suppliers.
During the year, we:
• grew revenue by 9% (13% in Latin America, 9% in
North America and 5% in Europe);
• used our segmentation model to start tailoring
offerings to different customer types; and
• built relationships with leading integrated beef
producers worldwide, with the aim of replicating the
model established with ABP Group.
2016 Priorities
We will:
• build partnerships with customers seeking to improve
operational efficiency and profit, tailoring our offering
to meet their needs;
• develop and deliver innovative approaches for more
transactional customers, with appropriate pricing and
service levels; and
• continue to grow volumes and market share in existing
markets, while exploring opportunities in new markets.
Genus plc Annual Report 201525
L I N K T O S T R AT E G Y
C A S E S T U DY
GROWING OUR
BUSINESS THROUGH
TAILORED MODELS
Our French business drives growth
by tailoring its offering to different
market segments. For example, we
target dairies with up to 500 cows by
using our Genetic Management System
to help customers achieve the traits
they want in their herds. For breeder
herds, who demand our elite genetics,
our field sales team is leveraging the
breadth of our proven and genomic
bull line up. We also have an alliance
with a leading co-operative, Genes
Diffusion, to provide selected genetics
to traditional AI customers. This tailored
approach has enabled us to triple our
sales in France over the last decade.
Tailoring the Business Model
Strengthening Core
Competencies
Progress Against 2015 Objectives
We aimed to:
• demonstrate the benefits of our genetics by using our
Genetic Management System (‘GMS’); and work with
large integrated beef supply to validate our genetics in
a beef-on-dairy offering.
During the year, we:
• increased GMS use by 16%;
• tested Net Profit Genetics with profit-focused
customers, aligning the value of our genetics with
their commercial goals;
Progress Against 2015 Objectives
We aimed to:
• upgrade our GMS, to help customers select products
for more breeding situations; refine our supply chain
processes, to improve product availability; and deploy
new systems and processes, so our sales and technical
service teams can meet their objectives.
During the year, we:
• upgraded our hand-held GMS tool for dairy
customers;
• enhanced our product forecasting techniques, to
• progressed our beef-on-dairy offer, harnessing dairy
improve the efficiency of our supply chain;
herds to disseminate beef genetics; and
• introduced tablet technology and tools, to help sales
• worked with Powerline partners and beef processors,
staff communicate with customers; and
to assess the value of our genetics.
2016 Priorities
We will:
• emphasise the economic value of genetic
improvement using our genetic toolbox;
• introduce globally consistent offerings for partner-
oriented customers;
• conduct further trials for our beef-on-dairy and
Angus-on-Nelore products; and
• launching IVB USA, to capture the demand for
commercial IVF.
• certified 30 Reproductive Management System
technicians and delivered Technical Service solutions
to more than 1,000 customers with over 1 million cows
in 25 countries.
2016 Priorities
We will:
• roll-out phase 1 of our GMS software rewrite;
• promote knowledge sharing and develop an
integrated go-to-market strategy with IVB in key
markets; and
• continue to invest in our people, particularly
leadership and sales effectiveness.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
Performance
Genus ABS had a flat operating
profit in constant currency, on
volume growth of 8% and revenue
growth of 9%. Higher regional profit
contributions in all regions were offset
by increased central supply chain
costs, principally due to royalties
on leased genomic bulls, adverse
foreign exchange cross-rates on
US produced semen, and a higher
mix of sorted semen. Effective
sales management enabled a 2%
improvement in average selling prices
(‘blend’) across the business and
ancillary product sales also improved.
In North America, profits grew by
13% in constant currency, driven
by a 1% volume increase, increased
blend, strong cost management
and additional contributions from
adjacent products. Beef performance
was strong, with volumes up 18%
over the prior year, including the
continued increased use of beef
semen in dairy cows. Sorted
semen volumes grew 54%.
In Europe, profits improved 7% in
constant currency. France, UK and
the European Distributor business
helped volumes to grow 14%.
However, the strong growth in the
European Distributor business, where
product is sold at wholesale prices,
led to an overall 5% blend decrease
in Europe. Profit growth of 3% in
the core markets of the UK, Italy
and France was tempered by the
challenging dairy market conditions.
26
Genus ABS
Operating Review
DAIRY – KEY MARKETS
Dairy – Key Markets
(PENCE PER LITRE)
Pence per litre
Beef – Key Markets
BEEF – KEY MARKETS
(LIVE CATTLE £ PER KG)
Live cattle £ per kg
45
40
35
30
25
20
15
Aug 12
US
India
3.0
2.5
2.0
1.5
1.0
Aug 13
Aug 14
Aug 15
Aug 12
Aug 13
Aug 14
Aug 15
Brazil
EU
China
Russia
US
Brazil
Market
Following a period of buoyant prices
in the early part of 2014, dairy prices
declined significantly in Europe, North
America and Latin America. This
resulted from a number of causes,
including: a Russia dairy import
ban; the slow down of China milk
powder imports; intense pressure in
many international retail consumer
markets; the impact of the removal
of EU dairy quotas in the spring
of 2015; and favourable weather
conditions in key dairy producing
countries, resulting in oversupply.
By June 2015, global dairy prices
were down 32% over the prior year,
with Europe down 19%, the US down
28% and Brazil down 5%. In the short
term, dairy prices are expected to
remain depressed, with global supply
still exceeding demand and countries
with milk production deficits having
already taken advantage of low
prices to stockpile imports. Market
predictions are for a gradual recovery
at best, towards the end of this
calendar year and going into 2016.
Beef prices have continued on their
upward trajectory in the US, with
average prices 11% higher than they
were a year ago as demand continues
to outstrip supply. The Brazilian beef
market should also remain strong, with
the Brazil export industry continuing
to expand with countries such as
China looking overseas to meet their
demand, and the weakening Real
providing a competitive advantage.
L I N K TO S T R AT E G Y
C A S E S T U DY
UNDERSTANDING AND
MEETING CUSTOMER
NEEDS
Genus ABS focuses on its customers’
needs. To do this, we segment our
customer base and tailor our offer to
individual requirements. This can range
from supplying quality genetics to a
full Reproductive Management System
(‘RMS’) package, which helps customers
to optimise their herd pregnancies.
We also innovate to improve
performance. Research showed
that non-RMS customers found it
challenging to detect when cows
were in heat. In response, we helped
to develop Breeder Tag. More than
150 farms now use the system across
Europe. It increases the number of
pregnancies by nearly 50% in the
first year, subsequently generating
a significant return on investment.
Genus plc Annual Report 201527
Revenue
Adjusted operating profit
Adjusted operating profit inc
non-controlling interest
Adjusted operating margin
Actual currency
2014
£m
157.4
24.3
24.3
15.4%
Constant
currency
Movement
%
Movement
%
7
(1)
(3)
9
2
0
(1.1)pts
(1.0)pts
2015
£m
167.8
24.0
23.5
14.3%
“ IVB made a positive initial
contribution to results, in line
with expectations, and the
integration is progressing
well.”
Saskia Korink Romani
Chief Operating Officer,
Genus ABS
Across Latin America, profits were
up 4% in constant currency on a
9% increase in volumes, combined
with a 4% blend increase. Argentina
performed well, despite the difficult
economic environment in the country,
and profits improved in Mexico as we
extended coverage into new regions
in the country. Volume growth of 9%
in Brazil was driven by the strength
of beef sales, which increased 17%.
IVB, of which 51% was acquired
at the end of March 2015, made a
positive initial contribution to the
results, in line with expectations.
The integration process for the
business is progressing well and
customers and employees have
welcomed the opportunity to benefit
from the combination with ABS.
L I N K TO S T R AT E G Y
C A S E S T U DY
TAKING A NEW
APPROACH TO MARKET
IN TURKEY
Turkey is the world’s ninth largest milk
producer, with 5.3 million cows. In the
early 1990s, we started collaborating
with Tayyip Turkaslan, who had multiple
distributorships in Istanbul. Now we
are working with his son, Cansin,
who is a genetics and immunology
graduate and holds an MBA.
In Turkey, genetics are traditionally
traded through sub-distributors and
vets who provide inseminations.
Together with our distributor Cansin,
we decided to take a more direct
approach to selling to larger farms
and to further differentiate our offer
through technical support. This has
resulted in a closer relationship with
customers and a more accurate
assessment of the genetics that will
succeed in a Turkish dairy environment.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION28
Genus Asia
Strategic Progress
“ Despite some challenging
market conditions during
the year, especially in China
and Russia, we maintained
overall performance. We
also continued to invest in
the capabilities that position
us to seize the long-term
opportunity in this region,
and are beginning to see
positive signs for FY16.”
Jerry Thompson
Chief Operating Officer,
Genus Asia
Increasing Genetic Control
and Product Differentiation
Targeting Key Markets
and Segments
Progress Against 2015 Objectives
We aimed to:
• expand our range of genomic bulls and embryo
programme in India; grow key accounts in China; and
demonstrate the value of porcine products and drive
product differentiation.
Progress Against 2015 Objectives
We aimed to:
• continue implementing PIC’s key account strategy and
grow business with leading Chinese integrated pork
producers; grow in Japan, Korea and Vietnam; and
expand our bovine sales channels in India.
During the year, we:
• strengthened the pipeline of genomic young sires in
India and now own the leading Holstein, Jersey and
Murrah buffalo bulls;
• grew our share of key Chinese accounts and secured
commercial relationships with seven of China’s top 20
pork producers;
• conducted and won porcine validation trials with
leading integrators, demonstrating superior economic
performance against our competitors; and
• reduced porcine genetic lag by 0.7 years, by importing
genes from PIC in North America.
2016 Priorities
We will:
• keep growing our portfolio of genomic bulls in India;
• disseminate the latest PIC genetics, including
populating two new sire line nucleus units in the
Philippines;
During the year, we:
• grew business with key Chinese accounts, despite
challenging markets;
• grew in Vietnam with our partner GreenFeed and
began selling animals from the nucleus herd
established in 2014; and
• broadened routes to market in India, building
relationships with leading milk producers, developing
our distribution and trialling television advertising.
2016 Priorities
We will:
• further grow our share of large integrated pork
producers in China, Russia, the Philippines and
Thailand;
• work directly with large milk producers by providing
tailored genetic products and services, while
strengthening relationships with distributors; and
• grow our business in India, harnessing the new Chitale
• source the most suitable dairy and beef genetics,
JV stud and our broader sales channels.
through the global supply chain; and
• further validate our products and grow our business
with integrated pork producers.
Genus plc Annual Report 201529
L I N K TO S T R AT E G Y
C A S E S T U DY
EXPANDING OUR
CAPABILITY IN CHINA
Genus PIC has an exclusive agreement
to stock and sustain Riverstone’s major
new pig production project in China.
In May 2015, we completed the first
stocking of 6,200 gilts. The unit can
now produce more than 35,000 gilts a
year, representing a unique capability
to supply large Chinese farms with high
health, top genetic breeding pigs.
The great grandparent boars
were imported from Genus PIC US
genetic nucleus and a dedicated
Genus PIC service team will now
maximise the effectiveness of the
genetic improvement programme.
The agreement provides us
with significant new contracted
multiplication and will enable us to
develop our royalty model in China.
Tailoring the Business Model
Strengthening Core
Competencies
Progress Against 2015 Objectives
We aimed to:
• build a new Chitale JV bull stud in India and increase
genomic semen sales and prices; pursue contracted
production of PIC breeding stock; increase our
Chinese royalty business; and grow in the Philippines.
During the year, we:
• prepared the Chitale stud for population during H2
2015 and increased genomic semen sales volumes and
selling prices in India;
• signed Riverstone as our first commercial grandparent
gilt multiplier in China, delivering 6,200 gilts on a
royalty basis; and
• increased royalty revenue and expanded our share of
key accounts in the Philippines.
2016 Priorities
We will:
• work directly with key accounts in China dairy, while
also expanding our distributor relationships;
• develop contracted pig production in China;
• extend the porcine royalty model across the region,
including in China; and
Progress Against 2015 Objectives
We aimed to:
• build strong local teams by developing employees’
knowledge and expertise through tailored training and
development programmes, and expatriate
assignments; and continue cross-fertilisation of skills
from other parts of the Group.
During the year, we:
• implemented tailored training programmes in the
region and in the Americas and Mexico, working with
Genus colleagues and external veterinarian and
production groups;
• supported continuous improvement in health and
safety by harnessing training materials in multiple
languages; and
• strengthened technical and key account skills and
knowledge in teams across the region.
2016 Priorities
We will:
• invest in our team’s commercial skills, to promote the
benefits of our high-quality genetics to customers;
and
• tailor our approach to developing and growing in new
• leverage the global Genus network and increase the
markets.
number of overseas assignments, as part of structured
training and development programmes.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
In the Philippines, pig prices were
lower than last year’s record high but
still ahead of expectations. Producers
are profitable and the industry
continues to attract investment.
Dairy prices across Asia have been
impacted by the fall in global dairy
prices, caused at least in part by a
reduction in Chinese milk powder
imports, as well as the Russian
ban on dairy imports from Europe,
North America and other countries.
However, in Russia prices are up 3%
due to the supply constraints caused
by the import bans. In Australia,
dairy prices have remained stable,
helped by the fall in the currency,
while in India, prices are down 12%
compared to the prior year.
Performance
Adjusted operating profit including
JVs was unchanged in constant
currency, while revenue declined by
9%, primarily due to lower porcine
sales in Russia, which was affected
by the border closure and the
slower economy. Results in actual
currency were lower than constant
currency, primarily due to the
devaluation of the Russian Rouble.
Porcine
Overall results for the porcine business
reduced, with volumes 7% lower,
revenue 18% lower and operating
profit including JVs 7% lower. In
Russia, operating profit reduced by
£1.2m in constant currency (£1.8m in
actual currency). Although upfront
sales of gilts and boars were heavily
affected by the market conditions,
the royalty business model and our
30
Genus Asia
Operating Review
China Pork Producer Profitability
)
g
k
r
e
p
£
(
s
s
o
L
/
t
fi
o
r
P
0.6
0.4
0.2
0
-0.2
-0.4
)
g
k
r
e
p
£
(
e
c
i
r
P
3.0
2.6
2.2
1.8
1.4
1.0
0.6
Aug 12
Feb 13
Aug 13
Feb 14
Aug 14
Feb 15
Aug 15
Profit Loss — Liveweight price
into China are a small proportion of
the market (approximately 2–4%),
the recent increase in price and low
domestic supply may provide some
support to the global market as a
whole in the next financial year.
Russia implemented a ban on pig
imports from Europe and North
America for much of the period.
However, weakness in the general
economy and reduced access
to finance have had a significant
impact on producers’ willingness to
expand, despite the business being
profitable and the country needing
further growth in agriculture to
become self-sufficient. As we enter
the new financial year, Russia has
approved imports from Canada
which should benefit Genus.
L I N K TO S T R AT E G Y
Market
Market conditions continued to be
challenging across much of the region
in the period. In China, a slow down
in demand for higher priced protein
foods combined with over supply
continued to depress pork prices for
much of the year, impacting pork
producer profitability. The total sow
herd over the last 18 months reduced
by 19%, or almost 9.5 million animals.
By way of comparison, the total
US sow herd size is approximately
6 million. The reductions in supply
led to a recovery in the pork price
of approximately 15% towards the
end of the financial year, helping
producers’ margins to return to
positive in June 2015 based on
Genus’s analysis. Though imports
C A S E S T U DY
EXPANDING OUR
PRESENCE IN INDIA
ABS India is expanding rapidly. Having
grown from 700,000 units of semen in
2011 to over 2 million in 2015, ABS India is
now investing in a greenfield production
facility, through our JV with Chitale.
The state-of-the-art facility is scheduled
to commission in the second quarter
of FY16. It will be able to produce over
7 million semen straws a year and draws
on our global best practice in health
and safety, product development and
production. It will fast-track the genetic
progress of our stud, reducing the
genetic gap for Indian dairy animals.
The investment demonstrates our
commitment to the Indian dairy market
and our belief in its long-term growth.
Genus plc Annual Report 2015
31
Revenue
Adjusted operating profit exc JV
Adjusted operating profit inc JV
2015
£m
41.4
5.7
5.5
Actual currency
2014
£m
46.5
6.8
6.0
Movement
%
(11)
(16)
(8)
Constant
currency
Movement
%
(9)
(9)
0
“Despite market challenges
in China and Russia,
Genus maintained overall
performance with profits
flat in constant currency.”
Jerry Thompson
Chief Operating Officer,
Genus Asia
The Australian business was
operationally stable during the
year but incurred a loss on the sale
of a legacy property. Distributor
markets were lower due to reduced
volumes in Japan in the first half,
although performance improved
as the year progressed.
Summary
2015 was a challenging year, with
adverse market conditions in
Russia and China. Our continued
focus on strategic initiatives has
positioned the business to benefit
from an improvement in market
conditions when they arise.
Adjusted operating margin inc JV
13.3%
12.9%
0.4pts
1.3pts
strong customer relationships kept
the business profitable and healthy.
As the industry resumes growth to
enhance self-sufficiency, and with
the border recently opening to
imports from Canada, Genus is well
positioned to capture this opportunity.
The operating loss in China porcine
reduced by £0.6m. Market prices
remained low during most of the year,
depressing demand for breeding
stock, and volumes and breeding
margin reduced. However, increased
productivity at the Besun JV and
in our owned farms, and control
of selling costs, more than offset
this. Slaughter test results and the
operational metrics being achieved
by our customers have demonstrated
the value of PIC genetics in China.
We are working closely with top
producers, including delivering animals
under the first royalty agreement with
Riverstone. In line with our strategy
of reducing farming exposure, we
exited two owned farms during the
year. Following these actions, we
now have two owned farms in China
and our share of the Besun JV.
We continued to have good growth
in the Philippines where operating
profit grew by 24% and in Vietnam,
volumes grew by 37%. Both
businesses grew royalty revenues.
Bovine
Overall bovine results improved,
with revenue up 10% on 1% growth
in volumes, and operating profits up
7%. In China, revenues and profits
improved as we continued to broaden
and develop our sales channels, while
strengthening our non-exclusive
distributor relationship with SKX.
Operating profit in India more than
doubled, with continued growth
in average selling prices as the
mix of genomic semen increased.
Construction of the new Chitale JV
stud is on track to complete this
calendar year, which will enable
us to expand our range of bulls. A
series of marketing campaigns has
better positioned ABS as the largest
international supplier and the only
one with local production in India.
L I N K TO S T R AT E G Y
C A S E S T U DY
GROWING LOCAL
SUPPLY THROUGH
PARTNERSHIP
In the Philippines, demand for quality
pork is rising. However, producers find
it difficult to increase output because
of the high investment required, limited
local supply of quality breeding stock
and the long production cycle.
PIC Philippines therefore partners with
investors and the Bank of the Philippine
Islands, giving producers access to
our genetics and technical services,
alongside funding on favourable terms.
This is supporting the construction
of two contract production facilities,
whose owners are long-standing PIC
supply chain partners. The units will be
stocked in FY16 with our genetically
advanced breeding stock, to upgrade
and expand the local supply chain
and serve customers nationwide.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION32
Genus R&D
Strategic Progress
“ Our R&D programme uses
multiple technologies,
collaborative partnerships
and computational
techniques to generate the
genetic improvement that
delivers economic benefits
for our customers.”
Dr Jonathan Lightner
Chief R&D and Scientific Officer
Delivering Results Today, Shaping
Success for Tomorrow
Our business is founded on
discovering, developing and delivering
genetic improvement, to create
economic benefit for our customers.
In particular, we are harnessing the
revolution in genome science, as the
platform for predictive modelling that
informs our product development.
This improves the speed with
which we select products with trait
combinations that help customers
achieve their commercial goals.
The mission of our R&D teams is
to deliver sustained profit growth
across our businesses, by:
• continuously improving the quality
of our products, using the best tools
available;
• discovering new value that can be
delivered by genetics; and
• exploring the limits of genome
science, to enhance our current
businesses and create new ones.
We target the majority of our
research investment in three
value-creation areas: health and
welfare, obtaining offspring of the
optimal gender (gender skew),
and applying genome science
advances to genomic selection.
Animal Health and Welfare
During the year, we continued to
work with public sector researchers
to explore genetic improvements
that enhance animal well-being.
We pursue multiple approaches
to creating relevant disease
resistance. These range from
applying genomic information
in natural selection breeding,
through to cutting-edge gene
editing, to produce highly targeted
changes to the animal’s genes.
We also advanced the application
of genome science in improving
the health of dairy cattle. We used
genomics and naturally occurring
variation to identify dairy sires that
produce daughters with a far lower
incidence of multiple health problems,
during the transition from giving birth
to entering the milking herd. These
sires were developed by leveraging
our Real World Data (‘RWD’) data sets
and will be introduced in the coming
financial year, with a star ranking on a
proprietary TransitionRight™ index.
Gender Skew
We continued to invest in developing
proprietary gender skew technology,
to deliver sexed semen for beef
and dairy customers. This will allow
livestock producers to achieve
offspring of their desired sex.
Dairy producers, for example,
may wish to gain female calves.
We believe that the biomechanical
technology we are developing will
deliver this benefit with better results
than other approaches available in the
market today. We have now conducted
extensive field testing, which has
resulted in over 1,000 pregnancies.
Genus plc Annual Report 201533
around the traits that will deliver
economic benefits for customers.
This differs from public rankings,
which typically put greater emphasis
on physical attributes. These indices
will help our customers identify
the animals that are best suited to
support their commercial goals.
In parallel, we have made significant
progress with developing the
infrastructure required to bring
the technology into production.
We have tested the technology,
to ensure it can operate at the
required intensity over sustained
periods. We have also remodelled
a commercial production facility.
This activity has moved us
from proof of concept in early
2014 to manufacturing scale up
and commercial readiness.
Genomic Selection
We lead the industry in applying
molecular markers, imputation and
single step genomic prediction to
genetic improvement in livestock.
Within our porcine product
development, for instance, we have
accelerated genetic improvement
significantly since the advent of
relationship-based genomic selection
in 2013. While we continue to harness
and improve existing techniques, we
are also exploring another potential
step change by working with the
Roslin Institute in Edinburgh, UK, to
assess genotype by sequencing as
an alternative to single-nucleotide
polymorphisms. This would change
the amount of information we use in
the genome from tens of thousands
of data points today to billions of data
points, potentially transforming our
ability to accurately predict product
performance and to fully leverage the
natural genetic variation in our animals.
Within beef and dairy, we are
also applying genomics to aid the
development of proprietary genetics
that will shape a more differentiated
offer. Progress is evident in the
development of our beef nucleus
herd and offspring from our elite
female programme for dairy,
through which we are bringing the
male and female sides of product
development under our control. In
parallel, we are developing proprietary
indices for both beef and dairy, built
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION34
Genus R&D
Operating Review
Performance
Investment in R&D for the year
increased by 1% in constant currency.
This reflected investments in our
research and IP capabilities, our
computational capabilities in
bovine and investments in beef
product development. In porcine
product development, increased
investments in product validation
and genomic testing were more
than offset by the early exit from
the Génétiporc Quebec nucleus and
favourable commodity prices.
GSS technology and validated the
production characteristics of our GSS
instrumentation. Capital expenditure
to support the GSS development and
production validation was increased
in the year to £7.6m (2014: £1.8m). In
health and welfare research projects,
our university collaborations produced
several gene-edited animals, with the
intention of testing specific approaches
to improve animal health. We also
stepped up our internal capabilities
in IP development and research
strategy, with key talent additions.
Research expenditure continued, as in
previous years, to focus on genomic
evaluation, gender skew and animal
health and welfare. In genomic
evaluation, we continued to explore the
frontiers of genomic information and
its use in animal genetic improvement.
We are actively exploring genotype
by sequencing approaches that
could be applied across our animal
systems. In gender skew, we
completed additional field trials of the
Bovine product development
expenditure increased by 4%, with
key investments in genetic services to
create custom indices using our RWD
data system, and in beef resources
and progeny testing, to deliver higher
genetic control and differentiation
in beef. Our RWD system allows us
to develop unique genetic insights,
which deliver customer value. The
system continued to grow in 2015,
with a 24% increase in the number of
herds it covers to 1,438, representing
over 23.8 million animals, and now
include operations in five countries.
In the dairy genetic nucleus of elite
females, the quality and quantity
of Holstein animals delivered is
exceeding our expectations. We
continue to create and acquire
high-quality female animals for
this programme, including our first
Jersey additions in 2015. Our first
genomic sires from the proprietary
Holstein programme will be placed
into stud in the next few months. Our
beef product development nucleus
is achieving aggressive goals in
terms of the quantity of pregnancies
produced and has delivered the
first bulls to stud in the UK, in
support of our ABP collaboration.
Porcine product development
expenditure declined by 9% due to
the operational synergies from the
integration of Génétiporc (where
the exit from the Quebec genetic
L I N K TO S T R AT E G Y
C A S E S T U DY
VALIDATING OUR
PRODUCTS’
PERFORMANCE
Genus PIC has long used scientific
trials run in commercial systems. These
help us to understand our products’
performance and benchmark them
against competitors, to aid business
growth and identify improvements.
In the past, we have conducted these
projects in the technically mature North
American market. However, in recent
years we have significantly expanded
our validation activities. In 2015, we
completed trials against local leaders
in Spain and China, two key growth
markets. These trials showed our
products had significant advantages
for traits such as efficiency, growth and
robustness. This demonstrates the value
our genetics add for customers and will
enable targeted product refinements.
Genus plc Annual Report 201535
2015
£m
4.6
11.6
12.4
28.6
Actual currency
2014
£m
3.6
12.5
11.6
27.7
Constant
currency
Movement
%
Movement
%
28
(7)
7
3
28
(9)
4
1
“ We focused our research
expenditure in the areas of
genomic evaluation, gender
skew and animal health.”
Dr Jonathan Lightner
Chief R&D and Scientific Officer
Research
Porcine product development
Bovine product development
nucleus was completed ahead
of schedule), a final Canadian
government support payment and
favourable feed costs and slaughter
prices in the genetic nucleus farms.
Investment was increased in growing
the breadth and depth of our
genomic testing of animals. We also
continued expansion of our global
product validation programme
which delivered our first trials in
Russia, China and Thailand in 2015.
L I N K TO S T R AT E G Y
C A S E S T U DY
OPTIMISING
CUSTOMERS’
BREEDING
Selection indices help dairy farmers
choose bull mates with the right genetic
traits for their females. However, the
common indices do not always reflect
our customers’ breeding objectives.
To address this, our geneticists
have derived custom economic
indices for our dairy key accounts.
These indices include production,
reproduction, health and fitness traits,
with weightings tailored to customers’
specific needs and incorporating the
cost of feed, labour and milk pricing.
Customers receive a monetary ranking
for their females and potential bull
mates, allowing better selection and
management strategies. This leads to
higher profitability for customers and
strengthens their relationship with us.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION36
Financial Review
Genus delivered a strong
performance in the year ended
30 June 2015, with adjusted
profit before tax up 19% (up
23% in constant currency),
cash conversion of over 100%
and an improved return on
adjusted capital invested of
21.2% (2014: 19.2%). Adjusted
earnings per share were up
22% (26% in constant
currency).
Adjusted results*
Year ended 30 June
Revenue
Operating profit
Operating profit inc JVs
Profit before tax
Basic earnings per share (p)
Statutory results
Year ended 30 June
Revenue
Operating profit
Profit before tax
Basic earnings per share (p)
Dividend per share (p)
Actual currency
Constant
currency**
2015
£m
2014
£m
Movement
%
Movement
%
398.5
47.2
51.2
46.6
56.8
372.2
42.9
44.8
39.3
46.5
7
10
14
19
22
8
12
18
23
26
2015
£m
2014
£m
Movement
%
398.5
59.5
57.8
66.7
19.5
372.2
41.8
38.2
47.7
17.7
7
42
51
40
10
The effect of the stronger pound
on the translation of our overseas
profits reduced the Group’s adjusted
profit before tax for the year by
£1.7m or 4% compared with FY14.
Unless stated otherwise, this financial
review quotes constant currency
growth rates, which better reflect the
Group’s underlying performance.
On a statutory basis, profit before
tax was 51% higher and earnings
per share were 40% higher in actual
currency, primarily due to an increase
in the value of our biological assets.
However, we continue to use adjusted
results as our primary measures of
financial performance as they better
reflect our underlying progress.
* Adjusted results are before the movement in the net IAS 41 valuation of biological assets, amortisation of
acquired intangible assets, share-based payment expense and exceptional items. Adjusted results are the
measures used by the Board to monitor underlying performance.
** Constant currency percentage movements are calculated by restating FY15 results at the exchange rates
applied in FY14.
Exchange rates
US Dollar/£
Euro/£
Brazilian Real/£
Mexican Peso/£
Average
Closing
2015
1.57
1.32
4.26
22.68
2014
1.64
1.20
3.75
21.44
2015
1.57
1.41
4.89
24.68
2014
1.71
1.25
3.77
22.18
Genus plc Annual Report 201537
“ Adjusted operating profit
including JVs was £51.2m
(2014: £44.8m), up 18% in
constant currency and 14%
in actual currency.”
Stephen Wilson
Group Finance Director
Adjusted profit before tax
Genus PIC
Genus ABS
Genus Asia
R&D
Central
Adjusted operating profit
Attributable to non-controlling
interest
Share of JV profits*
Adjusted operating profit inc JV
Net finance costs
Adjusted profit before tax
2015
£m
57.2
24.0
5.7
(28.6)
(11.1)
47.2
(0.6)
4.6
51.2
(4.6)
46.6
Actual currency
2014
£m
49.9
24.3
6.8
(27.7)
(10.4)
42.9
–
1.9
44.8
(5.5)
39.3
Constant
currency
Movement
%
Movement
%
15
(1)
(16)
(3)
(7)
10
–
142
14
16
19
13
2
(9)
(1)
(5)
12
–
174
18
18
23
* Excludes net IAS 41 valuation movement in biological assets and taxation.
Revenue
Revenue grew 8% (7% in actual
currency) to £398.5m (2014: £372.2m),
with Genus PIC growing at 15% helped
by a full year of Génétiporc and a
strong underlying performance.
Genus ABS grew at 9%, while Asia
declined 9% due to adverse market
conditions in Russia. The rest of
Asia, without Russia, grew 4%.
Adjusted Operating Profit Including
Joint Ventures
Adjusted operating profit including
JVs was £51.2m (2014: £44.8m), up
18% in constant currency and 14% in
actual currency. Genus’s share of JV
profits was higher at £4.6m (2014:
£1.9m), helped by continuing strong
growth at Agroceres PIC in Brazil
and an improved performance by
Besun in China, following the high
start-up costs during the prior year.
Genus PIC had a very strong year,
with profits including JVs up 17%.
Volume growth of 8% benefited
from a full year of the Génétiporc
acquisition, another strong year in
Latin America and growth in royalty
volumes in North America, following
the PEDv outbreak in the prior year.
Genus ABS grew volumes and
revenues in all regions but operating
profit was unchanged, with product
costs across ABS impacted by the
increased mix of sorted semen,
higher royalty payments on
certain leased genomic bulls and
the depreciation of the Euro and
Latin American currencies relative
to the US Dollar, where most
production costs are incurred.
Profits in Genus Asia, including JVs,
were unchanged. The Asia bovine
business achieved high single digit
growth, helped by China, where
we continued to develop and
strengthen our sales channels. The
Asia porcine business achieved
strong growth in PIC Philippines and
costs were reduced in PIC China.
However, these improvements were
more than offset by declines in our
Russia porcine business caused
by adverse market conditions.
R&D costs increased by 1%. Increases
in key research investments, expansion
of our beef and dairy nuclei and
additional investments in product
validation and genomic testing
were largely offset by the benefit of
strong by-product slaughter prices
and early exit from the Génétiporc
Quebec porcine nucleus.
Performance by Species
The table overleaf shows our global
performance by species, after
allocating product development
costs specific to each species.
Dairy and beef revenues grew 9%
on volumes up by 6%, with growth
strongest in Brazil and our European
Distribution business and an improved
mix towards the higher priced sorted
semen, particularly in North America
and Asia. Sales of semen from our
global studs, which represent 77%
of semen sales by volume, increased
by 8%. Profits were stable, primarily
due to increased ABS product costs.
Porcine revenues grew by 9%, with
royalty income up 15% to £77.1m.
Volumes were up 6% (including
Agroceres PIC, our JV in Brazil), mainly
due to a strong product portfolio, a
full year of the Génétiporc acquisition
and strong performances across
most regions. However, Russia and
China volumes declined by double
digits. Profits were up 22% on 2014,
due to Latin America’s continued
robust growth, the early completion
of synergies from Génétiporc and
a somewhat improved result in
China as we reduced costs there.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION38
Financial Review
continued
Performance by species
Revenue
Dairy and beef
Porcine
R&D
Adjusted operating profit inc JV
Dairy and beef
Porcine
Central and research
Actual currency
2014
£m
Movement
%
Constant
currency
Movement
%
171.8
184.9
15.5
372.2
15.7
43.1
(14.0)
44.8
7
9
(11)
7
(8)
22
(12)
14
9
9
(12)
8
0
22
(11)
18
2015
£m
183.4
201.3
13.8
398.5
14.5
52.4
(15.7)
51.2
Taxation
The effective rate of tax for the year,
based on adjusted profit before
tax, was 26.0% (2014: 28.2%), with
the decrease primarily due to the
benefit of a full year of the UK
finance company tax regime and
favourable prior period adjustments.
The effective rate remains higher
than the UK corporate tax rate.
This is due to the mix of overseas
profits, particularly the proportion
of profits generated in the US,
where the statutory tax rate
is approximately 39%, and the
impact of withholding taxes on the
repatriation of funds to the UK.
The tax rate on statutory profits was
29.9% (2014: 24.3%). In addition to the
factors mentioned above, there was an
unfavourable impact in the year due
to the majority of the IAS 41 biological
assets valuation movement having
deferred tax applied at US rates.
Earnings Per Share
Adjusted basic earnings per share,
including the benefit of the lower
tax rate, increased by 22% to 56.8
pence (2014: 46.5 pence) and rose
26% in constant currency. Basic
earnings per share on a statutory
basis were 66.7 pence (2014: 47.7
pence), an increase of 40%.
Finance Costs
Net finance costs reduced by
£0.9m to £4.6m (2014: £5.5m) and
include IAS 19 pension interest of
£2.3m (2014: £2.9m). Higher net
borrowings following the acquisitions
of Birchwood and IVB, and higher
capital spending were offset by
lower average interest rates, due
to the renewal of US$60m of fixed
interest rate cover at lower rates.
Exceptional Items
There was a £5.1m net exceptional
expense in 2015 (2014: £2.0m
expense), of which £1.4m was for
acquisition and integration related
expenses, primarily Birchwood and
IVB, £2.8m was for ongoing legal
fees in Genus ABS’s case against
Sexing Technologies (see note 7),
and £1.3m was for restructuring
costs, with a £0.4m settlement gain
related to the Milk Pension Fund.
Statutory Profit Before Tax
Operating profit on a statutory basis
was £59.5m, (2014: £41.8m) while
our statutory profit before tax was
£57.8m (2014: £38.2m). The statutory
results benefit from an increase of
£24.9m (2014: £7.5m) in the net IAS 41
valuation of biological assets driven
largely by the strength of the porcine
business. Amortisation of acquired
intangible assets and exceptional items
increased following the Génétiporc,
Birchwood and IVB acquisitions. The
Board believes the volatile nature
of these items, most of which are
non-cash, is less representative of
the Group’s underlying performance
than adjusted measures.
Biological Assets
A feature of the Group’s net assets is
its substantial investment in biological
assets, which IAS 41 requires us to
state at fair value. At 30 June 2015,
the carrying value of biological
assets was £315.9m (2014: £275.5m),
as set out in the table opposite.
The movement in the overall
carrying value of biological assets,
excluding the effect of exchange
rate translation changes, includes:
• a £20.4m increase in the carrying
value of porcine biological assets,
due principally to higher value
animals, particularly boars, in the
pure line herds as well as an
increase in the number of animals
sold on royalty contracts; and
• a £4.5m increase in dairy and beef
biological assets, arising from an
increase in the number of beef bulls
as well as an increased sales
demand for beef units.
The historical cost of these assets, less
depreciation, was £34.1m at 30 June
2015 (2014: £36.2m), which is the
basis used for the adjusted results.
Retirement Benefit Obligations
The Group’s retirement benefit
obligations at 30 June 2015, calculated
in accordance with IAS 19, were
£63.1m (2014: £58.2m) before tax
and £49.9m (2014: £46.1m) net of
related deferred tax. The largest
element of the liability relates to the
multi-employer Milk Pension Fund,
where we continue to account on
the basis of Genus being responsible
for 75% of the plan’s funding.
During the year, contributions
payable in respect of the Group’s
defined benefit schemes amounted
to £6.1m (2014: £5.6m).
Cash Flow
Cash generated by operations
remained strong at £50.7m
(2014: £44.3m). Conversion of
adjusted operating profit into cash
was 107% (2014: 103%) before
capital expenditure, investments,
interest, tax and dividends.
Genus plc Annual Report 201539
“ The return on invested
capital increased to 21.2%
after tax (2014: 19.2%).”
Biological assets
Non-current assets
Current assets
Inventory
Represented by:
Porcine
Dairy and beef
Cash flow (before debt repayments)
Cash generated by operations
Interest, tax and dividends
Investments
Capital expenditure
Other
Adjusted operating profit
Cash conversion
2015
£m
2014
£m
242.7
50.2
23.0
315.9
148.1
167.8
315.9
2015
£m
50.7
(27.0)
(11.1)
(14.8)
2.6
0.4
47.2
107%
208.9
44.1
22.5
275.5
124.4
151.1
275.5
2014
£m
44.3
(22.1)
(34.1)
(6.6)
0.5
(18.0)
42.9
103%
This performance was generated by
continued strong working capital
management and the benefit of the
exit from the Quebec nucleus.
The cash outflow from investments
was £11.1m, primarily from the
acquisitions of Birchwood and IVB.
This compares with £34.1m from
the Génétiporc acquisition and
Besun JV investment in 2014. The
increase in capital expenditure of
£8.2m to £14.8m (2014: £6.6m)
included increased investment in GSS
technology. The total cash inflow
for the year after these investments,
interest, tax and dividends was
£0.4m (2014: outflow £18.0m).
Net Debt
While cash flow was positive, net
debt increased from £63.9m to
£71.8m at 30 June 2015, due to the
impact of exchange movements, as
our borrowings are denominated
primarily in US Dollars.
The Group’s financial position remains
strong and there is substantial
headroom of £51.1m under our
borrowing facilities of £138.1m,
which run to September 2017.
Our borrowing ratios are strong.
Interest cover was 31.9 times (2014:
20.6 times). The ratio of net debt
to EBITDA, as calculated under our
financing facilities, remained the
same as the prior year at 1.2 times.
Return on Invested Capital
We measure our return on invested
capital on the basis of adjusted
operating profit including JVs after
tax divided by the operating net
assets of the business, stated on the
basis of historical cost, excluding
net debt and pension liability.
This removes the impact of IAS 41
fair value accounting, the related
deferred tax and goodwill. The
return on invested capital increased
to 21.2% after tax (2014: 19.2%).
Dividend
Reflecting the Board’s continuing
confidence in the prospects for
the Group, it is recommending
to shareholders a final dividend
of 13.4 pence per ordinary share,
resulting in a total dividend for the
year of 19.5 pence per ordinary
share, an increase of 10% for the year.
Dividend cover remains strong, with
the dividend covered 2.9 times by
adjusted earnings (2014: 2.6 times).
Stephen Wilson
Group Finance Director
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATIONABS Chile – annual sales meeting and
10th anniversary celebrations in Torres
del Paine, Patagonia, Chile.
40
People
PROGRESS
THROUGH
PEOPLE
Genus’s progress is driven by the
dedication, determination and
passion of our employees. They are
talented professionals, committed
to pursuing Genus’s goals while
developing their careers.
During the year, we continued to
focus on performance management,
talent and succession planning, while
delivering leadership development
and employee engagement
initiatives. This creates a firm
foundation for further success.
Performance Management
Enabling our people to understand
how they are doing is vital for
their personal development
and our business performance.
All our staff had performance
reviews at the half and full year.
We continued to improve the
quality of objective setting and
development planning. This
included refresher training for
our managers and supporting
our people’s development plans
with mentoring and coaching.
Talent and Succession Planning
We completed our third annual
cycle of talent management,
covering all our people managers
and those with potential. All have
clear development plans.
New recruits and international
appointments during the year.
The benefits of our talent development
were shown by the promotion of two
scientists to lead the GSS project,
and development of talented Latin
American PIC key account leads
into new roles in Mexico, the US and
Spain. We also recruited high-calibre
professionals, including Dr Dan
Tucker (Global Adviser on PIC Health
Assurance), Dr Uislei Orlando (PIC
Global Director of Nutrition), Mark Birri
(Strategy and Business Development
Director) and Adam Schilffarth (Senior
Engineering Director for Genus ABS).
Training and Developing Our People
We continue to invest in developing
our people. One initiative included
extending High Performing Teams,
our successful management
development programme, with two
programmes in North America and
three in Latin America. To complement
our investment in employee
communication, we trained 242
managers in communications skills.
This helps them to inspire, challenge
and support their teams. We also ran
core training in health and safety, anti-
bribery and corruption, and safe animal
handling, and added seven modules
to PIC’s Sales Academy, including
PIC Product Differentiation, Farm
Economics and Optimum Boar Life.
Using Our Diversity
We continued to add experience and to
transfer knowledge around the Group,
through international appointments
and recruitment. For example, in PIC,
Jürgen Kramer and Wilson Pineda
moved from their roles in the US
and Mexico to become Regional
Director and Commercial Manager
respectively for PIC Europe based
in Spain. We also recruited two PhD
geneticists into our PIC China team.
In ABS, Jesus Martinez, Global
Director of Business Development,
supported our Asia ABS business,
particularly China. Pierpaolo Dordoni
(General Manager of ABS Italia)
supported our ABS Russia business
and Arun Baral joined us to head
up our Genus ABS Asia business.
Genus plc Annual Report 2015Genus takes diversity seriously. We
appoint the best people to do the job,
with a focus on talent right across
the leadership team. During the year,
we recruited more senior women,
including a senior IP counsel and
a Global ABS Marketing Director.
The table below shows our gender
diversity across the business.
Engaging Our People
Employee feedback showed they
wanted more information about the
business, so we invested in internal
communications in 2014/15. This
included a quarterly staff update,
manager briefing packs to support
local communication, quarterly calls
with GELT for senior managers, and
‘Ask The Expert’ webinars for all staff,
to share knowledge and experience.
We ran a short staff survey in
November 2014, covering 35% of
our people. This showed a double-
digit increase (to 81%) in employees
feeling they are regularly told
about business performance and
plans, while the proportion of
employees who understand our
strategy rose from 80% to 87%.
See page 45 for full results.
Human Rights
We are committed to protecting
the human rights of our employees
and the people who come into
contact with our business. During
the year, we continued to comply
with our human rights policy.
Our Plans for FY16
In the coming year we will continue
our leadership education, running our
Advanced Leadership Programme
and three High Performing Teams
programmes, including our first
in Asia. We are planning a further
seven modules for the PIC Sales
Academy and will develop an ABS
Sales Academy, to provide training
in areas such as sales and genetics.
We will enhance our recruitment
processes, introducing a new
website and online recruitment, and
continue to run our intern programme
in Europe, the US and China.
Engagement remains high on the
agenda: a Global Leaders Conference
was held in July 2015, a full staff survey
is due to be carried out in November
2015, and an update for all our staff
three years on from introducing
our strategy will take place. We
will also upgrade our intranet, to
further improve communication.
41
Senior leaders at our Advanced Leadership
Programmes held in Shanghai, Barcelona
and Nashville.
C A S E S T U DY
ADVANCED LEADERSHIP
PROGRAMME
Our Advanced Leadership Programme is our first-ever
programme for senior leaders. It explores how Genus can
work profitably with customers, accelerate our strategy,
enhance employee engagement and maintain a culture of
innovation. We ran three programmes during the year, in
Nashville, Barcelona and Shanghai, with 56 attendees.
Members of the ABS and PIC Russian team.
Work levels
Board Directors
GELT
Number of employees at 30 June 2015
Male
Female
Total % Female
7
6
0
2
7
8
–
25
29
Other employees
1,885
775
2,660
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION42
Corporate Social Responsibility
DELIVERING RESULTS
RESPONSIBLY
“ Corporate social responsibility is not optional for
Genus. It is integral to the way we run the business
and to every part of our strategy.”
Catherine Glickman
Chair of CSR Committee and Group HR Director
Food Quality
and
Abundance
Operate
Safely
Environment
Employees
Community
Animal
Welfare
‘Pioneering animal genetic improvement to help nourish
the world’ – words we chose carefully to describe our
contribution to society. We believe that our genetics
support countries’ health, by helping to increase sustainable
animal protein production, for people to eat as part of a
nutritious diet.
The Committee meets four times a year and reports to
GELT in May and the Board in June. Its members include
our in-house experts on animal welfare, employees,
environment and safety, who were already leading
programmes within the business.
Leading the CSR Agenda
Our CSR Committee established our vision for CSR,
which is to ensure that Genus continues to act in a socially
responsible, ethical and compliant manner, adopting the
highest levels of ethical oversight for the benefit of all
our stakeholders. The Committee defines our Group-wide
CSR strategy, reviews our policies and practices, monitors
external developments, and advises GELT and the Board
about CSR matters. It recommends annual goals and
initiatives, and identifies the key performance indicators
for monitoring and reporting our performance.
This year, the Committee has ensured the Group has
maintained its focus on achieving its CSR objectives and
continued to raise the profile of CSR within the business.
Each Committee member has personally led an initiative
within the CSR strategy. We have also agreed to increase
the areas of activity covered by our CSR strategy, by
focusing on our work to extend access to high-quality
genetics under a new area – Food Quality and Abundance.
This involves working with our customers to contribute to
producing more abundant, sustainable and affordable
protein. More details can be found on pages 44 to 47.
Genus plc Board
GELT
CSR Committee
Animal Welfare
Committee
We are passionate about protecting the
welfare of our animals and operate a
policy of zero tolerance of animal
mistreatment. We have an Animal
Welfare Committee, reporting to the
CSR Committee, chaired by Dr Bill
Christianson, Chief Operating Officer of
Genus PIC. The Committee oversees our
animal welfare policies, practices and
training.
Genus plc Annual Report 2015Setting Standards – Our CSR Framework
From 2015, our approach to CSR falls into six key areas,
which are shown in the table below. We aim to be standard
setters in each of these areas. Our objectives and
performance are set out on pages 44 to 47. CSR is integral
to each of the four elements of our business strategy.
Achieving our CSR objectives therefore underpins the way in
which we implement our strategy.
How our CSR strategy and business strategy are intertwined
CSR objectives
Strategy
43
Increasing
Genetic
Control and
Product
Differentiation
Targeting Key
Markets and
Segments
Tailoring the
Business
Model
Strengthening
Core
Competencies
Operate Safely – Ensuring a safe working
environment for our colleagues
Employees – Being a good employer, providing
satisfying careers, development and reward
Animal Welfare – Continually improving animal
welfare, through proven science-based initiatives
Community – Being a responsible corporate
citizen, within our communities
Environment – Reducing the environmental
impact of protein production
Food Quality and Abundance – Providing
expertise and products that increase the
production of high-quality protein
Greenhouse Gas (‘GHG’) Reporting
Our GHG emissions are primarily methane produced by our
animals and carbon dioxide (‘CO2’) from consuming fuel and
other materials, and transport. Our primary intensity ratio is
based on animal weight, which is a key driver of our GHG
emissions. Our secondary intensity ratio is based on turnover.
Total emissions and animal weight reduced by 13,800
tonnes of CO2 equivalent (‘CO2e’) and 1,300 tonnes
respectively, driven by a 34,000 reduction in pig numbers,
mainly due to exiting the Génétiporc Quebec porcine
nucleus. Our primary and secondary ratios have decreased,
with the decrease in the secondary ratio due to growth in
porcine royalty. This has no corresponding impact on
emissions, as we do not own animals sold on a royalty basis.
Our reporting approach
We use operational control as our reporting approach.
We have determined and reported the emissions we
are responsible for within this boundary and believe
there are no material omissions. GHG data is therefore
reported for assets, which are mainly rented or leased,
that are otherwise not referred to elsewhere in the
financial statements. We omitted JVs and some livestock
held at third-parties due to our limited authority to
introduce and implement operating policies.
2015
Tonnes of CO2e
2014
Tonnes of CO2e
GHG Emissions for 2015
%
Emissions from
Scope 1 – combustion of fuel and livestock emissions
Scope 2 – electricity, steam, heat and cooling purchased
Total scope 1 & 2
Scope 3 – material usage and waste, third-party distribution
and business travel
Total emissions
Primary intensity measure – Animal weight (tonne)
Secondary intensity measure – Turnover (£m)
Intensity ratio – Scope 1 & 2 (tCO2e/tonne animal weight)
Intensity ratio – Scope 1, 2 & 3 (tCO2e/£m turnover)
68,562
22,569
91,131
83,409
23,449
106,858
21,160
19,218
112,291
126,076
12,723
398.5
7.16
282
14,030
372.2
7.62
339
Annual emissions figures have been calculated based on actual ten-month data for July to April extrapolated to
full year.
14
13
73
From livestock
From third-party distribution
and business travel
From other activities
Assessment methodology
World Resources Institute/World Business Council for Sustainable Development.
‘The Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard’
Defra ‘Guidance on how to measure and report your greenhouse gas emissions’
Defra ‘Environmental Reporting Guidelines: Including mandatory greenhouse gas
emissions reporting guidance’
Emissions factor data source
IPCC ‘Guidelines for National Greenhouse Gas Inventories’
Defra/DECC ‘Conversion Factors for Company Reporting’
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
44
Corporate Social Responsibility continued
Our Corporate Social Responsibility Plans
What we do
Why are we doing it
What we said we would do
What we did
What we plan to do next
Case Study
Operate Safely
We have a duty to keep our
employees and animals safe. This
means ensuring we maintain our
estate, and integrate health and
safety into our daily operations,
led by senior management.
• Audit every Genus-owned property
and complete any corrective action
within six months.
• Ensure at least 90% of staff
complete at least one health and
safety training session.
• Reduce the number of reportable
incidents on Genus-owned property
by 20%.
• Ensure every manager meets their
teams once during the year, to
discuss how to improve safety.
• Audited our estate of 109 sites
• Ensure at least 90% of staff
and completed 97% of actions
within the six-month deadline
with the balance due to be
completed by September 2015.
• 97% of staff completed at least
one training session on safety.
• Reduced the number of
reportable incidents on Genus
property by 29%.
• 91% of managers led a discussion
complete health and safety training
tailored to their role.
• Comprehensive reporting in
every business and region,
reviewed quarterly by the
Chief Operating Officers.
• Maintain the reduction in incidents
on owned premises and develop
ways to reduce animal-related
incidents on non-owned premises.
with their staff during the year.
• Identify opportunities for
improvement, through monthly
incident reviews by management.
• Carried out a global staff survey
• Conduct the second all-staff survey,
Staff survey results
2015
2014
Employees
We work to attract, retain and
motivate highly qualified and
committed staff. We explain what
we want them to deliver and
regularly train them. We listen to
their feedback and act on it.
Animal Welfare
Animals are our business. We
work to world-class, science-
based and proven standards of
animal husbandry, and have zero
tolerance for mistreatment.
• Listen to what staff think, through a
short global survey.
• Ensure that every member of staff
has clear objectives, a career
discussion and a personal
development plan.
• Continue to develop our staff,
delivering operational,
management, leadership,
communication skills and anti-
bribery training.
• Continue to provide interesting and
secure work within local
communities.
• Continue with Pork Quality
Assurance (‘PQA’) training in all
Genus PIC owned farms.
• Develop a questionnaire for use in
Genus ABS’s animal welfare audits.
• Complete animal welfare audits of
ABS Genus’s main export centres in
the UK, Canada, Brazil and US.
• Expand the tree planting
programme at our Uberaba stud in
Brazil, to provide essential shade for
our bulls.
in November 2014. Four
measures improved and two
stayed flat.
• All staff had objectives, a
mid-year and full year review.
• 56 managers attended the
Advanced Leadership
Programme: 101 attended ‘High
Performing Teams’; 245 attended
communication skills training,
and 407 modules have been
completed through the PIC Sales
Academy. (See People section on
pages 40 and 41.)
• Maintained stable work for staff
during the year, including
redeployment where business
operations changed.
maintaining or improving results,
with a focus on safety at work and
acting on feedback received.
• Continue the investment in
development and training: this will
include 95%+ of staff completing
Anti-bribery and Corruption training
and knowing how to report non-
compliance.
• Continue to provide opportunities
for those developing a career in
agriculture through our internship
programme.
• Completed 24 PQA sessions
• Continue our annual programme of
within PIC.
PQA training.
• Developed a bespoke audit
• Ensure 95%+ of staff complete
framework for ABS and began
using it in our main export
Animal Welfare training.
• Enhance the bulls’ well-being as
centres.
• Completed audits at our studs in
the UK, Canada, US and Brazil.
• Planted 300 trees at Uberaba.
ruminants: ABS owned studs will
feed a higher volume, lower energy
content diet, and longer particle
length to enhance cud chewing.
• Continue the animal welfare audits
at our four studs and extend to our
JV stud in India once operational.
• Upgrade the Genus PIC Aurora site,
our genetic nucleus in Canada.
Liquid nitrogen (‘LN2’) plays a key part in storing
bull semen. However, LN2 boils at -196°C, so even
fleeting contact can permanently damage skin
and soft tissues. In addition, one litre of LN2 can
create 700 litres of gas, posing an asphyxiation
risk. We have introduced measures to control the
risks. For example, in the UK we have worked with
our transport supplier to modify its vans, keeping
LN2 storage separate from the driver’s
compartment.
I understand the Genus
business strategy
87% 80%
I am regularly told how the
business is performing and
its future plans
81% 70%
My manager sets clear
expectations of what has to
be achieved in my job
84% 79%
Genus actively listens to
customers so we can improve
our ability to meet their
needs
70% 71%
I enjoy working at Genus
89% 84%
I feel that changes have been
made based on my feedback
in the last year
44% 42%
We use training from Pork Quality Assurance Plus
(‘PQA+’) and standards set by National Pork
Board in the US as templates for our global annual
swine care training programme. In 2014/15, we
delivered 24 PQA sessions globally, ensuring all
our staff are trained to a consistent standard. We
train and certify new staff as they work with us,
with existing staff completing refresher sessions
during the year.
Genus plc Annual Report 2015
45
What we do
Why are we doing it
What we said we would do
What we did
What we plan to do next
Case Study
Operate Safely
We have a duty to keep our
employees and animals safe. This
means ensuring we maintain our
estate, and integrate health and
safety into our daily operations,
led by senior management.
• Audit every Genus-owned property
and complete any corrective action
within six months.
• Ensure at least 90% of staff
complete at least one health and
safety training session.
• Reduce the number of reportable
incidents on Genus-owned property
by 20%.
• Ensure every manager meets their
teams once during the year, to
discuss how to improve safety.
• Audited our estate of 109 sites
and completed 97% of actions
within the six-month deadline
with the balance due to be
completed by September 2015.
• 97% of staff completed at least
one training session on safety.
• Reduced the number of
reportable incidents on Genus
property by 29%.
• 91% of managers led a discussion
with their staff during the year.
• Ensure at least 90% of staff
complete health and safety training
tailored to their role.
• Comprehensive reporting in
every business and region,
reviewed quarterly by the
Chief Operating Officers.
• Maintain the reduction in incidents
on owned premises and develop
ways to reduce animal-related
incidents on non-owned premises.
• Identify opportunities for
improvement, through monthly
incident reviews by management.
Employees
committed staff. We explain what
• Ensure that every member of staff
We work to attract, retain and
motivate highly qualified and
we want them to deliver and
regularly train them. We listen to
their feedback and act on it.
short global survey.
has clear objectives, a career
discussion and a personal
development plan.
• Continue to develop our staff,
delivering operational,
management, leadership,
communication skills and anti-
bribery training.
• Continue to provide interesting and
secure work within local
communities.
• Listen to what staff think, through a
• Carried out a global staff survey
in November 2014. Four
measures improved and two
stayed flat.
• All staff had objectives, a
mid-year and full year review.
• 56 managers attended the
Advanced Leadership
Programme: 101 attended ‘High
Performing Teams’; 245 attended
communication skills training,
and 407 modules have been
completed through the PIC Sales
Academy. (See People section on
pages 40 and 41.)
• Maintained stable work for staff
during the year, including
redeployment where business
operations changed.
• Conduct the second all-staff survey,
maintaining or improving results,
with a focus on safety at work and
acting on feedback received.
• Continue the investment in
development and training: this will
include 95%+ of staff completing
Anti-bribery and Corruption training
and knowing how to report non-
compliance.
• Continue to provide opportunities
for those developing a career in
agriculture through our internship
programme.
Animal Welfare
Animals are our business. We
work to world-class, science-
based and proven standards of
animal husbandry, and have zero
tolerance for mistreatment.
• Continue with Pork Quality
Assurance (‘PQA’) training in all
Genus PIC owned farms.
• Develop a questionnaire for use in
Genus ABS’s animal welfare audits.
• Complete animal welfare audits of
ABS Genus’s main export centres in
the UK, Canada, Brazil and US.
• Expand the tree planting
programme at our Uberaba stud in
Brazil, to provide essential shade for
our bulls.
• Completed 24 PQA sessions
• Continue our annual programme of
within PIC.
PQA training.
• Developed a bespoke audit
• Ensure 95%+ of staff complete
framework for ABS and began
using it in our main export
centres.
• Completed audits at our studs in
the UK, Canada, US and Brazil.
• Planted 300 trees at Uberaba.
Animal Welfare training.
• Enhance the bulls’ well-being as
ruminants: ABS owned studs will
feed a higher volume, lower energy
content diet, and longer particle
length to enhance cud chewing.
• Continue the animal welfare audits
at our four studs and extend to our
JV stud in India once operational.
• Upgrade the Genus PIC Aurora site,
our genetic nucleus in Canada.
Liquid nitrogen (‘LN2’) plays a key part in storing
bull semen. However, LN2 boils at -196°C, so even
fleeting contact can permanently damage skin
and soft tissues. In addition, one litre of LN2 can
create 700 litres of gas, posing an asphyxiation
risk. We have introduced measures to control the
risks. For example, in the UK we have worked with
our transport supplier to modify its vans, keeping
LN2 storage separate from the driver’s
compartment.
Staff survey results
2015
2014
I understand the Genus
business strategy
87% 80%
I am regularly told how the
business is performing and
its future plans
81% 70%
My manager sets clear
expectations of what has to
be achieved in my job
84% 79%
Genus actively listens to
customers so we can improve
our ability to meet their
needs
70% 71%
I enjoy working at Genus
89% 84%
I feel that changes have been
made based on my feedback
in the last year
44% 42%
We use training from Pork Quality Assurance Plus
(‘PQA+’) and standards set by National Pork
Board in the US as templates for our global annual
swine care training programme. In 2014/15, we
delivered 24 PQA sessions globally, ensuring all
our staff are trained to a consistent standard. We
train and certify new staff as they work with us,
with existing staff completing refresher sessions
during the year.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
46
Corporate Social Responsibility continued
Our Corporate Social Responsibility Plans
What we do
Why are we doing it
What we said we would do
What we did
What we plan to do next
Case Study
Community
We work to share opportunities
with local communities to
develop agricultural careers and
provide support to charities that
work with our species, to build
knowledge and expertise.
Environment
We are committed to reducing the
environmental impact of our work.
• Continue to support those who
work for and with us, by providing
practical help and resources for
people who are affected by natural
or other disasters.
• Support investment in agricultural
education and science, to build
animal agricultural capacity within
our industry. In 2014/15, we will
develop the approach in our US and
European businesses.
• Support charities that sponsor
agricultural initiatives globally, to
build knowledge and understanding
of animal husbandry, self sufficiency
through livestock and good farming
practice.
• Continue to recruit into our farms
from our local communities,
providing valuable jobs, training and
income for those that work with us.
• Continue annual independent audits
of Genus PIC’s waste management
systems, covering at least 80% of
our owned animals.
• Produce more home-grown feed for
Genus ABS’s bulls, to reduce
reliance on purchased feed, reduce
emissions from transporting feed
and improve biosecurity.
• Explore opportunities to recycle the
manure produced by Genus ABS’s
bulls, both on crop land producing
our feed and by converting it to
heat or electricity, for example by
using a furnace-type recycler.
Food Quality
and Abundance
Working with our customers,
we contribute to producing
more abundant, sustainable,
safe and affordable protein,
as part of a nutritious diet.
• New for 2015.
• New for 2015.
• Using residual funds from our
• Continue to respond to crises that
Philippines Haiyan appeal,
bought equipment for a school
on one of the remote islands.
• Offered 21 internships for
undergraduates and
postgraduates in the UK, US,
Canada and China.
affect those who work with us
providing practical support.
• Send a Cow – continue the fund
raising led by the ABS EMEA team
sharing skills, fund raising and
matching customer donations.
• Continue our programme of
• Supported Send a Cow (see case
recruitment into our farms from
• Recruited and trained 151 staff in
study).
our farms.
local communities providing
valuable jobs and training.
• Audited 83% of animals in our
owned sites.
• Continue Genus PIC’s external
audits, to cover at least 80% of
• Installed an irrigation pivot
animals on owned sites.
system on a 160-acre square field
at Dekorra, enabling us to ‘double
crop’ in 2014, with hay and late
season corn.
• Recycled manure in exchange for
• Improve food conversion efficiency
by 0.02kg of feed per kg of pork
produced averaged over a rolling
3 year period: this genetic trend will
be measured across the PIC pure
straw at Whenby, UK – see case
populations.
study.
• Upgrade the Genus ABS production
Send a Cow helps poor dairy farmers in Africa by
sharing knowledge and providing practical
farming advice and emotional support. Every
farmer helped pledges to ‘pass on’ the gift, by
donating one of the cow’s offspring to another
family. Research shows that for every person they
help, ten more go on to benefit. Staff in our ABS
EMEA region have supported the charity by
sharing their skills, fund raising and matching
customer donations. To date we have raised
equivalent funds to send 41 cows to Africa.
estate, working with the Future
Farmers of America and a local
school to landscape our Dekorra
site with over 300 trees, and
reducing light impact on our
neighbours.
We house 300 bulls at Whenby Lodge in the UK.
Since 2011, we have developed a unique
agreement with neighbouring arable farmers
David and Tom Unsworth. In 2014/15, we
exchanged 3,000 tonnes of manure for nearly
1,600 tonnes of high-quality straw for feed and
bedding – keeping our bulls happy and protecting
us from volatility in straw prices.
• Accelerate the rate of genetic
improvement, using relationship-
based genomic selection to
produce high productivity, high
health pigs.
• Increase commercial level merit, by
reducing lag in the PIC supply chain.
100
150
PIC
genetic
index
• Improve milk production and herd
sustainability using genetic audits,
GMS and Net Profit Genetics.
• Introduce high-quality dairy
genetics into India, developing a
genomic market, and China,
enabling access for milk producers
who want to use high-quality
genetics.
D e c-14
J u n-14
D e c-13
J u n-13
D e c-12
J u n-12
D e c-11
In 2012, PIC introduced relationship-based
genomic selection to help us select and breed the
best animals to drive genetic improvement. The
result has been a step change in performance,
giving us differentiated and proprietary products
which will benefit customers in the coming years.
Having implemented the technology in PIC, we are
now sharing it across the Group.
Genus plc Annual Report 2015
47
What we do
Why are we doing it
What we said we would do
What we did
What we plan to do next
Case Study
Community
We work to share opportunities
• Continue to support those who
with local communities to
develop agricultural careers and
provide support to charities that
work with our species, to build
knowledge and expertise.
• Using residual funds from our
Philippines Haiyan appeal,
bought equipment for a school
on one of the remote islands.
• Offered 21 internships for
undergraduates and
postgraduates in the UK, US,
Canada and China.
• Supported Send a Cow (see case
study).
• Recruited and trained 151 staff in
our farms.
• Continue to respond to crises that
affect those who work with us
providing practical support.
• Send a Cow – continue the fund
raising led by the ABS EMEA team
sharing skills, fund raising and
matching customer donations.
• Continue our programme of
recruitment into our farms from
local communities providing
valuable jobs and training.
Environment
We are committed to reducing the
environmental impact of our work.
Send a Cow helps poor dairy farmers in Africa by
sharing knowledge and providing practical
farming advice and emotional support. Every
farmer helped pledges to ‘pass on’ the gift, by
donating one of the cow’s offspring to another
family. Research shows that for every person they
help, ten more go on to benefit. Staff in our ABS
EMEA region have supported the charity by
sharing their skills, fund raising and matching
customer donations. To date we have raised
equivalent funds to send 41 cows to Africa.
• Audited 83% of animals in our
owned sites.
• Installed an irrigation pivot
system on a 160-acre square field
at Dekorra, enabling us to ‘double
crop’ in 2014, with hay and late
season corn.
• Recycled manure in exchange for
straw at Whenby, UK – see case
study.
• Continue Genus PIC’s external
audits, to cover at least 80% of
animals on owned sites.
• Improve food conversion efficiency
by 0.02kg of feed per kg of pork
produced averaged over a rolling
3 year period: this genetic trend will
be measured across the PIC pure
populations.
• Upgrade the Genus ABS production
Food Quality
and Abundance
Working with our customers,
we contribute to producing
more abundant, sustainable,
safe and affordable protein,
as part of a nutritious diet.
• New for 2015.
• New for 2015.
estate, working with the Future
Farmers of America and a local
school to landscape our Dekorra
site with over 300 trees, and
reducing light impact on our
neighbours.
We house 300 bulls at Whenby Lodge in the UK.
Since 2011, we have developed a unique
agreement with neighbouring arable farmers
David and Tom Unsworth. In 2014/15, we
exchanged 3,000 tonnes of manure for nearly
1,600 tonnes of high-quality straw for feed and
bedding – keeping our bulls happy and protecting
us from volatility in straw prices.
• Accelerate the rate of genetic
improvement, using relationship-
based genomic selection to
produce high productivity, high
health pigs.
• Increase commercial level merit, by
reducing lag in the PIC supply chain.
100
150
PIC
genetic
index
• Improve milk production and herd
sustainability using genetic audits,
GMS and Net Profit Genetics.
• Introduce high-quality dairy
genetics into India, developing a
genomic market, and China,
enabling access for milk producers
who want to use high-quality
genetics.
D e c-14
J u n-14
D e c-13
J u n-13
D e c-12
J u n-12
D e c-11
In 2012, PIC introduced relationship-based
genomic selection to help us select and breed the
best animals to drive genetic improvement. The
result has been a step change in performance,
giving us differentiated and proprietary products
which will benefit customers in the coming years.
Having implemented the technology in PIC, we are
now sharing it across the Group.
work for and with us, by providing
practical help and resources for
people who are affected by natural
or other disasters.
• Support investment in agricultural
education and science, to build
animal agricultural capacity within
our industry. In 2014/15, we will
develop the approach in our US and
European businesses.
• Support charities that sponsor
agricultural initiatives globally, to
build knowledge and understanding
of animal husbandry, self sufficiency
through livestock and good farming
practice.
• Continue to recruit into our farms
from our local communities,
providing valuable jobs, training and
income for those that work with us.
• Continue annual independent audits
of Genus PIC’s waste management
systems, covering at least 80% of
our owned animals.
• Produce more home-grown feed for
Genus ABS’s bulls, to reduce
reliance on purchased feed, reduce
emissions from transporting feed
and improve biosecurity.
• Explore opportunities to recycle the
manure produced by Genus ABS’s
bulls, both on crop land producing
our feed and by converting it to
heat or electricity, for example by
using a furnace-type recycler.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
48
Letter from the Chairman
A STRONG BUSINESS REQUIRES
STRONG GOVERNANCE
“The Board is committed to further enhancing
Genus’s corporate governance. This will facilitate
our ability to drive genetic improvement faster
and more effectively, and to capture the value
we deliver to customers, so we can in turn create
value for shareholders.”
Genus plc Annual Report 201549
Dear Shareholder
Strong corporate governance is critical for the Group’s long-term success. The way
the Board carries out its responsibilities – from approving strategy to overseeing risk
management – has a profound effect on the Group’s future and the interests of our
stakeholders. The quality of our corporate governance ultimately determines our ability
to serve our customers, create rewarding jobs for employees, support our suppliers and
communities, and deliver growth and returns to shareholders.
We therefore regularly evaluate our corporate governance and the Board’s performance,
to ensure it provides the direction Genus needs to succeed. We also remain supportive of
the UK Corporate Governance Code and its principles-based approach. Genus complied
with all the provisions of its 2012 edition, which was the applicable standard for this
financial year.
A Strengthened Board
There were two changes to the Board this year. Lykele van der Broek joined us as a
Non-Executive Director on 1 July 2014, bringing with him significant international
experience of agricultural markets. Professor Barry Furr retired at the Annual General
Meeting (‘AGM’) in November 2014. We were greatly saddened by Barry’s death in early
2015 and are grateful for his immense contribution to the Company during his eight years
on the Board.
Professor Duncan Maskell has taken on Barry’s role as adviser to our R&D Portfolio
Management Team, having joined us in April 2014. Both Duncan and Lykele have actively
engaged with the Company through their inductions, and provided fresh insight and
new perspectives to the Board’s discussions. Combined with the deep knowledge and
experience of our longer-serving Non-Executive Directors, this gives us a Board that has
a well-balanced array of skills and is well-attuned to the Group’s requirements.
Evaluating the Board’s Effectiveness
This was the third year of our Board evaluation cycle. We therefore carried out an internal
evaluation, using questionnaires, followed by telephone conversations between me and
individual Directors and by Board discussions, to drill down into particular issues that
arose in the questionnaires and individual discussions.
The evaluation confirmed that the Board continues to function effectively, with an open
and candid culture, and positive engagement from Board members with wide-ranging
but complementary skills. More information on the evaluation can be found on page 57.
We take diversity seriously and the Board continues to bear in mind Lord Davies’
recommendations about gender diversity. Our policy is to recruit the right people based
on merit, so that the Board has the diversity of skills and experience it needs. In this
regard, our recruitment of Duncan and Lykele in the last 18 months has expanded the
Board’s diversity by increasing our scientific and international experience.
Summary
The Board is committed to further enhancing Genus’s corporate governance. This will
facilitate our ability to drive genetic improvement faster and more effectively, and to
capture the value we deliver to customers, so we can in turn create value for shareholders.
Bob Lawson
Chairman
7 September 2015
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION50
Board of Directors and Company Secretary
1
3
2
4
6
8
5
7
Genus plc Annual Report 201551
3 Stephen Wilson
Group Finance Director
Board appointment
January 2013
Stephen was previously Executive
Vice President and Chief Financial
Officer of Misys plc. Prior to Misys,
he spent 25 years at IBM, where he
worked in all areas of finance and led
business development and change
programmes. Stephen has worked
in France and the US and has wide-
ranging experience of mergers and
acquisitions, financing, strategy and
investor relations. He is a Fellow of the
Chartered Institute of Management
Accountants and a Non-Executive
Director of Xchanging plc, where
he chairs the Audit Committee.
He holds a degree in Mathematics
from the University of Cambridge.
4 Nigel Turner
ܸ
Senior Non-Executive Director
Remuneration Committee Chair
Board appointment
January 2008
Nigel is a Non-Executive Director
of Croda plc. He was Chairman of
Numis Securities Ltd and Deputy
Chairman of Numis Corporation plc
from December 2005 to November
2007. Previously he was Vice Chairman
of ABN AMRO’s Wholesale and
Investment Bank, having joined in
2000 from Lazard, where he was
a Partner for 15 years and also sat
on its Supervisory Board. Nigel has
substantial experience of international
business and corporate finance.
5 Mike Buzzacott
ܸ
Non-Executive Director
Audit Committee Chair
Board appointment
May 2009
Mike is a Non-Executive Director of
Scapa Plc. He is a qualified accountant
and spent 34 years at BP, holding
international roles including Finance
and Control Director Asia Pacific,
CFO BP Nutrition and Group Vice
President Petrochemicals. He is a
former Non-Executive Director of
Croda plc and Rexam plc and was
Chairman of Biofuels plc. His roles
have given him extensive experience
of working in Asian and European
markets, and of dealing with
acquisitions, mergers and divestments.
6 Professor Duncan Maskell
ܸ
Non-Executive Director
Board appointment
April 2014
Duncan is Senior Pro-Vice Chancellor
(‘PVC’) of the University of Cambridge,
where he and other PVCs are
responsible for taking forward the
University’s strategy and policy
development. He was previously
Head of the School of the Biological
Sciences at the University where
he led researchers working on
infectious diseases of livestock and
people. He has worked on vaccines
at Wellcome Biotech and on bacteria
that cause childhood meningitis at
the Institute of Molecular Medicine,
University of Oxford. Duncan has been
instrumental in co-founding several
biotech companies. He has extensive
experience of commercialising
science and innovation, and of being a
scientific adviser to companies, using
his broad perspective on life sciences.
7 Lykele van der Broek
ܸ
Non-Executive Director
Board appointment
July 2014
Lykele retired as a member of the
Executive Committee of Bayer
CropScience, a division of Bayer AG, on
31 July 2014. Prior to this he held senior
international roles, including Head of the
Bayer CropScience BioScience division
and President of the Bayer HealthCare
Animal Health division. He has a
Master of Science degree from the
Agricultural University in Wageningen,
the Netherlands. Lykele has vast
experience of growing companies and
of working in agricultural businesses
in Asia, Europe and Latin America.
8 Dan Hartley
Group General Counsel and
Company Secretary
Appointment
June 2014
Dan joined Genus from Shire plc, where
he was Senior Vice President and
International Counsel. An Australian
and UK dual national, Dan holds
degrees in science and law. After a
number of years in private practice,
Dan joined Shire in 2002 and worked
in increasingly senior and global roles
in the UK and US. He has significant
experience in multi-jurisdictional patent
litigation, mergers and acquisitions,
patent licensing and managing
product life cycles in complex areas.
1 Bob Lawson
Ü
Non-Executive Chairman
Nomination Committee Chair
Board appointment
November 2010
Bob’s executive career spanned
several UK and continental groups,
including ten years as Chief Executive
of Electrocomponents plc and three
years as Managing Director of Vitec
Group plc. He has experience of
leading international businesses,
including through operational
and culture changes, and a deep
understanding of listed companies
and corporate governance. He was
appointed Non-Executive Chairman
of Eurocell plc in January 2015 and
is Chairman of the Federation of
Groundwork Trusts. Bob retired as
Non-Executive Chairman of Barratt
Developments plc in November 2014.
2 Karim Bitar
Chief Executive
Board appointment
September 2011
Prior to joining Genus, Karim worked
for more than 15 years for Eli Lilly and
Company, where he was President of
Lilly Europe, Canada and Australia.
An ex-McKinsey and Company
consultant, he also held management
roles at Johnson and Johnson,
and the Dow Chemical Company.
Karim has extensive experience of
leading international, science-based
organisations. His strategic review of
Genus in 2012 resulted in a new vision,
strategy, structure and core values.
He has a BSc in Biochemistry from
the University of Wisconsin and an
MBA from the University of Michigan.
Member of Nomination Committee
Ü Member of Remuneration Committee
¸ Member of Audit Committee
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION52
Genus Executive Leadership Team (‘GELT’)
1
3
2
4
6
8
5
7
Genus plc Annual Report 2015GELT’s Responsibilities
GELT leads our strategic planning and
delivery and demonstrates the values
at the heart of our business. Our
vision and values are fully embedded
in the business, giving the entire
Genus team a clear and compelling
culture, purpose and direction.
GELT also ensures organisational
alignment, engagement and efficient
execution throughout the Group.
This involves crucial commercial,
scientific, operational and people
decisions. Equally important is GELT’s
stewardship of Genus’s reputation,
ethical working and compliance.
To achieve its objectives, GELT
focuses on the following areas:
• corporate strategy – implementing
the strategy approved by the
Board to achieve sustained
growth, and developing Genus
as a science and intellectual
property based company;
• performance management –
driving operational results and
delivery of corporate goals;
ensuring core processes are reliable
and efficient; regularly reviewing
R&D plans; managing risk, including
risk mitigation; and managing
the Genus balanced scorecard,
including customer equity metrics;
• people – developing high-
performing teams by rigorous
selection, development and
setting stretching goals, together
with managing succession and
nurturing talent to bring through
the next generation of leaders; and
• resources management –
judiciously investing in the
business for both organic and
inorganic growth, including capital
expenditure and human resources.
GELT’s members are set out on this
page. The executives are maturing into
a high-functioning, high-performing
team, combining professional expertise
with commercial acumen to deliver
the shared strategy for the Group.
1 Karim Bitar
Chief Executive
2 Stephen Wilson
Group Finance Director
3 Dan Hartley
Group General Counsel and
Company Secretary
See page 51 for Karim’s, Stephen’s
and Dan’s biographies.
4 Bill Christianson
Chief Operating Officer, Genus PIC
Bill joined Genus in 1993 in research,
then moved into operations across
Europe. He returned to the US in
1998, taking on increasingly senior
roles. He was appointed General
Manager of PIC North America in
2007 and from 2010 led the combined
PIC and ABS businesses across the
Americas. He became PIC’s Chief
Operating Officer in 2012. Bill has a
unique combination of deep domain
knowledge of the porcine industry
and extensive commercial and global
experience. He has doctorates (DVM
and PhD) in Veterinary Medicine
from the University of Minnesota.
5 Saskia Korink Romani
Chief Operating Officer, Genus ABS
Saskia became Chief Operating
Officer of Genus ABS in January 2014,
having joined Genus in 2013 as Chief
Marketing Officer. Prior to Genus, she
worked for Cargill Inc and was its first
female business unit manager and
ultimately Vice President of Marketing
for its animal nutrition business. Saskia
has wide international experience,
having worked in Europe, Brazil and
the US. She also has highly developed
strategic and business development
skills, from seven years with Boston
Consulting Group. Multi-lingual, she is
originally a physicist and has an MBA
from Columbia Business School.
53
6 Jerry Thompson
Chief Operating Officer, Genus Asia
Jerry has worked for PIC and
subsequently Genus for more than
20 years. After two years on the
graduate programme in the UK, he
took roles in Siberia and Romania,
before being promoted to head up
PIC in Central and Eastern Europe. In
2008, Jerry was appointed Regional
Director for PIC Europe. He moved to
Shanghai in 2010, as Regional Director
for PIC and ABS in Russia and the
Asia Pacific Region. In July 2012, he
was promoted onto GELT as Chief
Operating Officer for Asia. Jerry is a
natural entrepreneur and has a deep
operational knowledge of the PIC
business and emerging markets.
7 Dr Jonathan Lightner
Chief R&D and Scientific Officer
Jonathan is a world-renowned
quantitative molecular geneticist,
whose career has encompassed R&D,
regulatory and commercial activities.
He joined us in 2013 from Pioneer
Hi-bred International Inc, a DuPont
business, where he led a global team
focused on genetic solutions to
enhance agricultural productivity. He
has been issued over 40 patents in key
areas related to crop improvement.
He obtained his Doctorate in Plant
Physiology at the Institute of Biological
Chemistry at Washington State
University in 1994. He also holds
a Masters in Systems Engineering
from Iowa State (2009) and an MBA
from the University of Iowa (2009).
8 Catherine Glickman
Group Human Resources Director
Catherine joined Genus in 2012. She
worked for Tesco plc for 20 years,
where she was Group HR Director
from 2008 to 2011, focusing on
talent, succession and leadership
development. She held HR Director
roles supporting Tesco’s international
roll-out and a period of major
expansion for the UK stores. She
sat on both the Health and Safety,
and CSR Committees and was a
pension trustee. Prior to Tesco, she
worked in HR for Somerfield plc
and Boots plc. Catherine holds a
degree in English Language and
Literature from Durham University
and is a member of the Institute
of Personnel and Development.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION54
Corporate Governance Statement
Adding Value Through Strong
Governance
Our business success depends on
having strong corporate governance.
The Board’s decisions are critical to
the Group’s future, from approving
and monitoring our strategy to
the way we identify, monitor and
manage risks. We therefore look to
ensure that the Board has the right
mix of skills and experience, that it
has a deep understanding of the
Group and that its members work
well together, in a spirit of openness
and constructive challenge.
This section explains our corporate
governance approach, including
how we structure the Board and
its Committees, its oversight of the
Group, and its performance and main
activities during the financial year.
Who is on the Board?
At the date of this report, the Board
had a large majority of independent
Non-Executive Directors.
An Independent Board
The chart below shows the length of
time our Non-Executive Directors,
including the Chairman, have
been members of our Board. This
demonstrates that the Board continues
to have a good mix of well-established
and newer Non-Executive Directors.
Board Tenure
6 to 9 years
3 to 6 years
1 to 3 years
1
2
2
The blend of our Non-Executive
Directors’ general experience and
areas of expertise, together with
their depth of knowledge about the
Group’s operations, result in an even-
handed oversight of the business
and its growth strategy. This balance
allows the Board to operate in a
constructive and focused manner.
As required by the UK Corporate
Governance Code, all the Directors
will offer themselves for election
at the next AGM, details of which
can be found in the Notice of
AGM at the end of this report.
Following the performance evaluation
described on page 57, the Board
confirms that all the Directors continue
to be effective and to demonstrate
their commitment to their roles.
Board Roles and Responsibilities
To ensure we have clear responsibilities
at the top of the Company, the Board
has set out well-defined roles for
the Chairman and Chief Executive.
These, along with the responsibilities
of our Senior Independent Director,
are summarised in the table below.
Some issues and decisions are so
important that only the Board as
a whole can consider them. The
Board is therefore responsible for:
• approving and monitoring our
strategy;
• approving our corporate goals;
• reviewing our operational
performance against these goals;
• approving the corporate budget
and ensuring we have the right
funding;
• approving material contracts;
• approving material acquisitions and
investments; and
• reporting to shareholders.
4
2
1
Title
Chairman
Individual(s)
Responsibilities
Bob Lawson
Chief Executive
Karim Bitar
Senior Independent
Director
Nigel Turner
Executive Directors
Independent Non-Executive Chairman
Independent Non-Executive Directors
As noted in our 2014 Annual Report,
Lykele van der Broek joined the
Board as a Non-Executive Director
on 1 July 2014 and Professor Barry
Furr retired as a Non-Executive
Director at the conclusion of the
AGM on 14 November 2014, after
eight years on the Board. There
were no other changes to Board
membership during the financial year.
As Chairman, Bob’s primary responsibility
is to lead the Board and ensure its effective
operation. This is achieved in part through
promoting an open culture, with the courage
to challenge the status quo. Bob is also
responsible for communications between
the Board and shareholders.
Karim is responsible for managing the
Company’s day-to-day operations and is
accountable to the Board for the Company’s
development, consistent with its strategy
and with due regard for the risks, objectives
and policies set out by the Board and its
Committees.
Nigel is responsible for providing a sounding
board for the Chairman and acting as an
alternative line of communication between
the Chairman and other Directors. He leads
meetings of the Non-Executive Directors in
the Chairman’s absence and consults with
shareholders in the absence of the Chairman
and CEO.
Genus plc Annual Report 201555
During 2015, Professor Duncan Maskell
joined the R&D PMT as a regular
member and Board representative.
Professor Maskell brings to the
team his years of experience as an
innovation leader in animal agriculture.
The R&D PMT’s other members
include Dr Jonathan Lightner, Chief
Scientific Officer, key R&D personnel
and other key GELT members.
The R&D PMT’s meetings during
the year were held in Chicago and
Edinburgh. As part of the Edinburgh
meeting, the team joined our
collaborators at the Roslin Institute
for an update on the progress of
our key collaboration projects.
The R&D PMT’s principal
responsibilities are to periodically:
• review and prioritise the Company’s
investment in research,
development and technology;
• assess the quality and
competitiveness of the Company’s
R&D pipeline, including considering
their risk profiles;
• oversee and encourage the ideation
management process; and
• approve patent and other IP
strategies for new technologies,
based on business and technical
opportunities.
R&D PMT Special Focus Areas in 2015
In addition to the standing agenda
items, in 2015 the R&D PMT
reviewed two strategic proposals:
• a comprehensive revision of our
overarching IP strategy and
approach, before its presentation to
the Board; and
• a proposal for managing R&D
project progression through stage
gates, into advanced development.
Board Skills and Experience
Genus operates in a complex and
evolving global business environment.
To lead us effectively, the Board must
have the skills and experience to
manage the associated challenges.
Almost all our Directors have held
leadership positions in international
companies, with several having
run businesses overseas. Nearly
half our Directors have strong
backgrounds in scientific research
or in leading science-based
businesses, while the same number
has significant financial experience.
Board Structure
The diagram below shows the Board and the Committees that report to it.
D P
A
G
N
R &
A
M
F O L I O
E N T T E A M
T
R
M
O
E
A
U
CO
M
DIT
MIT
T
E
E
Gives us a comprehensive
view of our R&D
programme and involves
our business units in
prioritising our
R&D initiatives.
Ensures the integrity of our
financial reporting evaluates
our risk management and
internal control system, and
oversees the internal and
external auditors.
R
Leads our strategic
delivery and ensures
organisational alignment,
engagement and
efficient execution.
Genus plc
Board
Determines
remuneration for our
Executive Directors and
senior management,
to support our growth
strategy and deliver
value for stakeholders.
C
O
M
M
I
T
T
E
E
E
M
U
N
E
R
A
T
I
O
N
E
V
I
T
U
C
E
X
E
M
A
E
T
P
I
H
S
R
E
D
A
S
U
N
E
E
G
L
C
O
C
S
R
M
MITTEE
Board Committees
Executive Committees
Ensures that the Group
continues to engage in
business in a socially
responsible and
ethical manner.
Reviews the Board’s
structure, size and
composition and
proposes candidates
for appointment to
the Board.
N
E
E
A
T I O
T
N O M I N
C O M M I T
The table below shows membership of the Board Committees:
Director
Bob Lawson
Karim Bitar
Stephen Wilson
Nigel Turner
Mike Buzzacott
Duncan Maskell
Lykele van der Broek
M – Committee member C – Committee Chairman
The Committee Chairmen are
responsible for overseeing activities
within the relevant terms of reference,
and for the Committees’ leadership
and effective operation. More
information about the roles and
work of the Audit, Remuneration and
Nomination Committees can be found
in their statements on pages 60 to
82 and in their terms of reference on
our website at www.genusplc.com.
Committee
Audit
Nomination
Remuneration
–
–
–
M
C
M
M
C
M
–
M
M
M
M
M
–
–
C
M
M
M
The Board delegates operating
decisions to the Chief Executive,
Group Finance Director and
other members of GELT. GELT’s
responsibilities and membership
are set out on pages 52 and 53.
R&D Portfolio Management Team
The R&D Portfolio Management
Team (‘R&D PMT’) meets twice a
year. The R&D PMT provides a forum
for prioritising our R&D initiatives,
monitoring their progress and
assessing the quality of our R&D
infrastructure, personnel and pipeline.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
56
Corporate Governance Statement
continued
The Board’s main activities during the year are set out below.
Leadership
• Induction process for Duncan
Business Development and Strategy
• Held a strategic meeting with GELT
(see page 57).
• Reviewed and approved business
development opportunities, such as:
– In Vitro Brazil SA (‘IVB’) 51%
acquisition;
– Riverstone, the first commercial
multiplier in China; and
– Birchwood Genetics.
• Visited Brazil (see opposite) to
better understand the business
operations and environment.
• Reviewed and approved US legal
proceedings against the current
provider of sorted semen
(see note 7).
• Updated on Génétiporc and IVB
integration.
Maskell and Lykele van der Broek
– US and Brazil
– Spencer Stuart corporate
governance updates.
• Review of Board workings,
including its skill set and relevance
to the direction of Company, and
commitment to reviewing Non-
Executive Director succession
planning at least annually.
• Board effectiveness evaluation,
conducted through
questionnaires, one-to-one calls
with the Chairman and Board
discussion.
A Broad Base of Relevant Experience
International business
Scientific/biotech
3
Finance
3
Number of Directors
6
Board Diversity
As Genus grows, the Board must
evolve to keep pace. While we
consider diversity in its broadest
sense when recruiting, our aim
is to ensure that the Board has
the right skills to manage the
evolving nature of the business.
Board Induction and Training
A good induction is a key part of
ensuring new Board members can fully
contribute, so we get the most benefit
from their experience. Our induction
programme has three main elements:
• helping our Board members to
conduct themselves effectively,
through a course run by Spencer
Stuart, one of the world’s leading
global executive search and
leadership consulting firms;
• ensuring our Directors understand
the legal and regulatory aspects of
being a Board member, and how to
maintain their independence; and
• an introduction to our business,
through site visits and meetings
with our management teams.
Non-Executive Inductions
During the year, Duncan Maskell and Lykele van der Broek underwent
comprehensive inductions. These included:
• A visit to our US business in January 2015. This covered a tour of our
facilities in DeForest and Dekorra; a series of presentations from our Genus
ABS and Genus PIC teams, led by their Chief Operating Officers;
presentations on our approach to R&D, and a tour of our facilities; and visits
to a number of PIC and ABS customers.
• Workshops run by Spencer Stuart, covering Board behaviour, Board
strategy, and Board and Committee meetings.
• Ad hoc updates on the latest developments in corporate governance and
updates to the Corporate Governance Code. These were provided by
internal and external presenters.
In addition, both Non-Executive Directors attended the Board visit to Brazil
in May 2015.
We also want to ensure that the Board as a whole has first-hand experience of
key areas of our business and markets, so we include an annual site visit in the
Board calendar. In 2015, the Board visited operations in Brazil (see opposite).
The Board’s Activities During the Year
The table below shows how many Board and Committee meetings each Director
attended during the year.
Non-Executive Chairman
Bob Lawson
Executive Directors
Karim Bitar
Stephen Wilson
Non-Executive Directors
Nigel Turner**
Mike Buzzacott
Barry Furr (retired 14/11/14)
Duncan Maskell
Lykele van der Broek
Board
Audit
Committee
Remuneration
Committee
Nomination
Committee
9 (9)
9 (9)
9 (9)
9 (9)
9 (9)
3 (3)
8 (9)
9 (9)
5*
5*
5*
5 (5)
5 (5)
2 (2)
5 (5)
5 (5)
5 (5)
5*
5*
5 (5)
5 (5)
2 (2)
5 (5)
5 (5)
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Note: Figures in brackets are the maximum number of Board or Committee meetings the Director could
have attended.
* Attendance by invitation.
** Attended day one of the two day January 2015 Board meeting.
Genus plc Annual Report 201557
Employees
• Reviewed and monitored the
Company’s health and safety
performance (monthly written
updates and quarterly review).
• Received updates on the global
staff survey results and follow
up actions.
• Received updates on succession
planning at GELT level and below.
• Received updates on key
personnel appointments,
assignments and developments
across the Group.
All Non-Executive Directors completed
the performance and effectiveness
questionnaire, and responses were
combined on an anonymous basis,
then shared with the Board. In
addition, the Chairman interviewed all
of the Directors to discuss individual
training needs and overall Board
effectiveness. The aggregated
responses from the anonymous
questionnaires and individual Director
feedback allowed the Chairman to
lead the performance evaluation and
effectiveness review at the Board.
The performance of the Chairman
was evaluated by the Senior
Independent Director, through
discussions with the other Non-
Executive Directors. The evaluation
allowed the Senior Independent
Director to discuss with the Chairman
his performance during the year.
The Review’s Conclusions
The review concluded that the Board
has:
• an open and candid culture, that
encouraged challenge of the status
quo;
• high integrity individuals, with
complementary skills; and
• highly engaged individuals, who
were committed to excellence.
The review also identified the
following as areas of focus for 2016:
• continued oversight of competitor
activity;
• further training in corporate
governance;
• further exposure to the science that
underpins our R&D programmes;
and
• further focus on succession
planning and gender diversity.
Research and Development
• Received regular updates on R&D
developments, new initiatives and
potential collaborations.
Company Performance
• Received updates on the
operational performance of the
business and market conditions for
each division.
• Carefully monitored the Group’s
performance against its goals.
Board Visit to Brazil
In May 2015, the Board spent a week visiting our operations in Brazil. This
included meeting the senior management of our local Genus businesses,
visiting IVB’s laboratories and meeting its leadership team, and meeting the
management of Agroceres PIC, our 49% JV in Brazil. In addition, the Board
met a number of Brazilian bovine and porcine customers.
The visit was designed to enhance the Board’s understanding of our local
business, its operations on the ground, the markets and our key relationships,
as well as Brazil’s contribution to global protein production. The meetings with
several of our largest customers in the region gave the Board insight into
customer perspectives of Genus and the drivers of their purchasing decisions.
The visit was also motivating for our local management, enabling them to
engage with the Board at a local level.
Board Strategy Review
One of the Board’s key responsibilities
is to review, approve and monitor
our strategy. To understand how
well our strategy is working and to
ensure it remains appropriate, the
Board holds an annual strategy review
each January. Relevant members
of GELT present to the Board on
their business unit or function.
At this year’s review, the Board was
taken through:
• a review of global industry trends
and Genus’s markets;
• an update on each business unit’s
progress against the four elements
of the strategy we first set out in
2012; and
• an update on each business unit’s
plans over the next two to five
years.
Board Effectiveness Review
Effective leadership is integral to the
execution of the Company’s strategy
and therefore to the fulfilment
of its objectives. The Board is
committed to ensuring the Company
operates in accordance with the
highest standards of governance,
in order to promote its success for
the benefit of all stakeholders.
We assess the Board’s effectiveness
over a three-year cycle, using a mixture
of internal and external evaluations.
Year 1
External Board effectiveness review
produces an action plan for areas of
focus
Year 2
Follow-up questionnaires by same
external evaluation consultant, to
monitor progress with the focus
areas
Year 3
Internal questionnaires and
interviews with the Chairman
This was the third year of our review
cycle. The evaluation process
therefore consisted of anonymous
questionnaires, follow-up telephone
conversations between the Chairman
and Board members, and an open
discussion of the evaluation results
prepared at the end of this process.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION58
Corporate Governance Statement
continued
Progress Against 2014/15 Areas of Focus
Last year’s Board effectiveness review identified a number of areas for the Board to consider this year. The table below
shows our progress against these objectives.
Focus area
Progress
Sharper focus on technology across the Board, both in R&D and
the use of technology in commercial sales.
• Coverage of the R&D portfolio was included in the Board’s
January strategy session and Duncan Maskell joined the R&D
PMT (see page 55).
Continued focus on competitors.
• The Board was updated on competitor profiles during the
Consideration of how risk is disclosed and considered through
the Audit Committee and through the Board.
Consideration of communications with shareholders and other
external stakeholders.
Consideration of other skill sets required by the Board, such as
diversity, agri-business and international markets.
January strategy session.
• Competitors’ ongoing activities are monitored through our
business development team and relevant activities are
periodically reported to the Board.
•
Internal audit regularly updates the Audit Committee on the
Group’s material risks.
• Private sessions between the Audit Committee, internal audit
and the external auditor have been initiated.
• The roll-out of whistleblowing policy refresher training and
the establishment of a whistleblowing hotline, to ensure there
is an anonymous line of communication for the indentification
of Group risks.
•
In May, GELT conducted an Investor Day in London outlining
the Company’s strategy and direction as described further on
page 59.
• Regular meetings were organised between the CEO, CFO
and institutional investors/private client brokers, to discuss
the Company’s strategy and progress.
• An extensive shareholder consultation process was
undertaken by the Chairman of the Remuneration Committee
and the Chairman of the Board, in connection with approving
the 2014 share schemes and our remuneration policy.
• The Company’s AGM was held in November 2014, to outline
the Group’s performance.
• Duncan Maskell and Lykele van de Broek joined the Board in
summer 2014, bringing considerable scientific, agri-business
and international markets expertise to the Board.
• Business induction plans were performed for the new
Directors, as described on page 56.
Risk Management and Internal
Control
The Board is responsible for our risk
management system and for reviewing
our controls and risk mitigations.
The risk management system is
designed to identify, evaluate and
prioritise the risks and uncertainties
we face, and applies to the Board,
the Audit Committee, GELT, our
businesses and our divisional
business reviews. Our principal risks
and our mitigations for them are
summarised on pages 18 and 19.
The Board continued its programme
of visits to our local operations and
received regular political, economic
and industry risk updates from the
relevant business groups. The Board
also sought regular updates on a
number of specific risks during the
year, including the Group’s work on its:
• emerging market strategy, in
particular, progress in China and
Russia;
• Genus Sexed Semen (‘GSS’) project,
particularly in light of the litigation
the Group initiated, as detailed in
note 7; and
• acquisition and integration of
companies.
Internal Control
The Board, with the help of the
Audit Committee, has reviewed the
effectiveness of our internal control
system, as well as our financial,
operational and compliance controls
and our risk management.
The review covered our internal
audit programme and the reports
our management prepared when
the Board approved our interim
and final reports, and financial
statements. It also assessed:
• whether we had identified,
evaluated, managed and controlled
significant risks; and
• whether any significant weaknesses
had arisen, and if so, whether we
had addressed them.
The assessment also took into
account any risk or control issues
we identified through our divisional
business reviews, Board and GELT
meetings, and insurers’ reviews.
These assessments routinely identify
areas for improvement. However,
the Board has not identified or been
told of any material weaknesses
in our internal controls.
Genus plc Annual Report 201559
The regions and businesses complete
risk and control self-assessments
twice a year. Internal Audit reviews
these to identify any deficiencies
in our controls and how we should
address them. The results are
communicated to senior management
and the Audit Committee.
Understanding Shareholder Views
Our Chief Executive and Group
Finance Director regularly meet
institutional investors and private
client brokers, to discuss our strategy
and progress, and to understand
how investors view our business.
The Chairman also attends certain
meetings. During the year, our
investor relations programme
included meetings in London,
Edinburgh, Paris and New York.
In May 2015, we also held a Capital
Markets Day in London, which was
attended by almost 100 institutional
investors and analysts. The investor
presentations were given by our
Chief Executive, Group Finance
Director, Chief Scientific Officer
and the Chief Operating Officers of
Genus ABS, Genus PIC and Genus
Asia. The presentations covered:
• an introduction to Genus and our
strategic direction;
• an update on the Company’s
strategic progress since the last
Investor Day;
• our R&D approach to continuous
genetic improvement;
• our porcine, dairy and beef
businesses, including Asia; and
• our financial performance.
The Board sets time aside during
the Board meetings to discuss
feedback from the Capital Markets
Day and other shareholder meetings,
including relevant feedback obtained
by independent brokers and our
advisers. This allows all Directors to
understand major shareholders’ views.
The AGM also gives the Board
an opportunity to communicate
with both private and institutional
investors, and we welcome their
involvement. All our Board members
will be available to answer questions
at the AGM on 19 November 2015.
Risk Management Framework
The roles and responsibilities within
our risk management framework are
set out below:
The Board
• Has overall responsibility for the
Group’s risk management and
internal control systems.
• Approves strategic objectives.
• Monitors the nature and extent of
risk exposure against risk appetite,
for our principal risks.
• Provides direction on the
importance of risk management
and risk management culture.
GELT
• Identifies, addresses and mitigates
risks Group-wide.
• Monitors our risk management
process and internal controls.
Audit Committee
• Supports the Board in monitoring
risk exposure against risk appetite.
• Reviews the effectiveness of our risk
management and internal control
system.
Risk Management and Internal Audit
Function
• Oversees the risk management
process and provides guidance on
risk management.
• Maintains the risk schedule created
in consultation with senior
management.
• Engages with senior management
to review risks and their mitigation.
Our Internal Control System
The key elements of our internal
control systems are set out below.
An internal control system cannot
completely eliminate the risks we
face or ensure we do not have a
material misstatement or loss.
Management Structure
The Board sets formal authorisation
levels and other controls that allow
it to delegate authority to run our
businesses to the Chief Executive,
GELT and their management teams.
Our management supplements these
controls by setting the operating
standards that each subsidiary
needs for its business and location.
GELT regularly reviews our
performance against strategy, budget
and a defined set of operational
key performance indicators. The
Chief Executive, Group Finance
Director, Group General Counsel and
Company Secretary and the Group
Financial Controller also hold monthly
reviews with each business unit.
Quality and Integrity of Our People
We strive to operate with high
integrity in everything we do. Our
control environment depends on
high-quality people who maintain
our ethical standards. We ensure
our people’s ability and integrity
through our recruitment standards,
training and consistent performance
management. The Board approves
appointments to our most senior
management positions.
Information and Financial Reporting
Systems
We create detailed operational
budgets for the year ahead, along
with five-year strategic plans, which
the Board reviews and approves.
We then monitor our performance
throughout the year, so we can
address any issues. The information
we consider includes our monthly
financial results, key performance
indicators and variances, updated full-
year forecasts and key business risks.
The main internal control and risk
management processes relating to our
preparation of consolidated accounts
are our Group-wide accounting
policies and procedures, segregation
of duties, a robust consolidation and
reporting system, various levels of
management review and centrally
defined process control points
and reconciliation processes.
Investment Appraisal
We control our capital expenditure
through our budget process and
by having clear authorisation levels,
above which our businesses must
submit detailed written proposals
to the Board for approval.
We carry out due diligence for
business acquisitions and material
licences, and conduct post-
completion reviews of major projects,
to ensure we identify areas for
improvement and correct any areas
of underperformance or overspend.
Internal Audit
Our internal audit activities are
provided by both in-house and
external resources, under the
leadership of our Head of Risk
Management and Internal Audit.
During the year, Internal Audit
completed a risk-based audit
programme agreed by the Audit
Committee. The Audit Committee
reviews the results of these audits
and the subsequent actions we
take, which we also communicate
to the external auditor.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION60
Audit Committee Report
ENSURING THE COMPANY’S
FINANCIAL REPORTING
INTEGRITY
“ In keeping with best practice we decided to
tender the external audit for fiscal year 2016.
The Committee was actively involved in the
tender process and provided oversight and
directions as the work progressed.”
Genus plc Annual Report 201561
Dear Shareholder
The Audit Committee (‘Committee’) acts on behalf of the Board and shareholders, to
ensure the integrity of the Company’s financial reporting, evaluate its system of risk
management and internal control, and oversee the performance of the internal and
external auditors. We design our annual work programme to deliver these commitments.
The membership of the Committee changed during the year, with the retirement of
Professor Barry Furr and the appointment of Professor Duncan Maskell and Lykele van
der Broek. I am happy to report that the Committee membership not only continues to
comply with the UK Corporate Governance Code and related guidance, with all members
being Non-Executive Directors, but also to maintain a sound range of financial,
commercial and scientific expertise required to fulfil its role effectively. More details on
this, and the appointment and induction process for new members, is in the corporate
governance section of this Annual Report.
During the year, I chaired five Committee meetings and invited the Company’s Chairman,
Chief Executive, the Group Finance Director, the Group Financial Controller, the Head of
Risk Management and Internal Audit, and senior representatives of the external auditor to
attend these meetings. The Committee members and I also held separate private sessions
during the year with the Head of Risk Management and Internal Audit and the external
audit partner.
The Committee reviewed the appropriateness of the half-year and annual financial
statements. Among other matters, we focused on critical accounting policies, key
assumptions and judgements, the quality of disclosures, compliance with financial
reporting standards and all material issues affecting the financial statements. I am
comfortable that the Committee fully discussed all critical policies and key assumptions
and judgements. In addition, the Committee reviewed the Group’s tax and treasury
strategy and its pension arrangements. The Committee reviewed the Annual Report and
Accounts taken as a whole, to ensure they are fair, balanced and understandable, and
provide the information necessary for shareholders to assess the Company’s strategy,
business model and performance.
In meeting its commitment to oversee the performance of our internal and external
auditor, the Committee reviewed and agreed internal audit’s terms of reference and
work plans, as well as the scope, fees and work undertaken by the external auditor.
The Committee received the results of the management feedback on the external
audit process and reviewed the effectiveness of internal and external audit, discussed
the outcomes of these assessments and agreed any actions that were needed. The
Committee was satisfied with the performance of the internal audit function and
the external auditor during the year.
As I reported last year, in keeping with best practice we decided to tender the external
audit for fiscal year 2016, as it has been ten years since the last tender. The Committee
was actively involved in the tender process and provided oversight and directions as
the work progressed. I chaired a special meeting of the Committee to consider the
proposals presented by the two shortlisted audit firms. After careful consideration,
the Committee recommended the award of external audit services to Deloitte LLP,
with a new lead audit partner.
Mike Buzzacott
Chairman of the Audit Committee
7 September 2015
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION62
Audit Committee Report
continued
Committee Composition and
Governance
The Committee’s members are
Non-Executive Directors with a
wide range of financial, commercial
and scientific research expertise,
appropriate for fulfilling the
Committee’s duties. In FY15, the
Committee met the UK Corporate
Governance Code’s requirement
that at least one Committee
member should have recent and
relevant financial experience.
The Committee has formal terms of
reference, approved by the Board,
that comply with the UK Corporate
Governance Code. These are available
from our website: www.genusplc.com.
Our annual review of these terms took
place during the year. The Committee
also assessed its own effectiveness,
through a structured questionnaire,
and concluded that it was effective.
Committee Role and Responsibilities
The Committee’s role and
responsibilities include reviewing
and monitoring: the financial
reporting process; the integrity of
the Group’s financial statements;
the Company’s reporting to
shareholders; the effectiveness of
the Group’s accounting systems
and control environment, including
risk management and the internal
audit function; and the effectiveness
and independence of the Group’s
The Committee’s Main Activities During the Year
At its five meetings during the year, the Committee focused on:
external auditor, including any
non-audit services it provides to
the Group. The Committee also
ensures that the Company maintains
suitable confidential arrangements
for employees to raise concerns and
reviews the Company’s systems and
controls for preventing bribery.
The Committee reports its findings
to the Board, identifying any matters
that require action or improvement,
and making recommendations
about the steps to be taken.
Financial Reporting
The main areas of focus and matters where the Committee specifically considered management’s judgements are set out
below:
Financial reporting area
Judgement and assumptions considered
Biological assets valuation
Intangible assets – capitalisation and
impairment of development costs
Acquisitions – Birchwood and IVB
Pensions
In compliance with IAS 41, Genus records its biological assets at fair value in the
Group balance sheet (£315.9m), with the net valuation movement shown in the
income statement. At each reporting period, the Committee was updated on the
methodology and outcomes of the biological assets valuation. Having noted that the
methodology was unchanged during the year, the Committee debated and considered
management’s assumptions and estimates, and discussed and reviewed the external
auditor’s report on this area. The Committee was satisfied with management’s
accounting treatment.
Genus’s policy is to capitalise certain development costs and to perform periodic
reviews of the carrying amounts to determine whether there is any indication
of impairment. At the balance sheet date, the Group had £11.1m of capitalised
development expenses in respect of GSS, as well as £5.4m in associated fixed assets.
During the year, the Committee received reports from management detailing the cost
incurred and the outcome of the impairment reviews. The Committee also reviewed
progress against plans and the projects’ timelines to full operation. The Committee
discussed management’s reports in detail, including whether any known issues might
block the projects’ completion. The Committee reviewed the external auditor’s
work, including its assessment of management’s models supporting the estimates
and judgements. After due challenge and debate, the Committee was satisfied with
management’s assumptions and judgements.
During the financial year, Genus acquired 100% of the share capital of Birchwood
Genetics Inc., a privately owned boar stud operation. In addition, Genus acquired 51%
of the share capital of In Vitro Brazil S.A., the world’s leading commercial provider of
bovine IVF technology. These transactions are described in note 37 to the accounts.
The Committee received updates on the transactions’ structure and reviewed
management’s proposed accounting treatment. The external auditor’s views supported
these proposals. After discussing the accounting options available, the Committee
agreed with management’s recommendations.
The Committee received and reviewed management reports on the treatment of
pension costs and also received and considered the external auditor’s pensions
accounting input. The Committee considered management’s recommendations were
appropriate. The Committee continued to review the status of the other parties who
are jointly and severally liable for the Milk Pension Fund deficit and concurred with
management’s assumptions for reporting Genus’s share of the fund.
Genus plc Annual Report 201563
Monitoring Business Risks
The Committee reviewed the Group-
wide risk management process
designed to identify, evaluate
and mitigate risks. In the external
auditor’s presence, the Committee
discussed the risks identified with the
Chief Executive and Group Finance
Director, along with management’s
plans to mitigate them. In view of
their importance during the year, the
Committee ensured that the Board
received and discussed detailed
input from management on the
following key risks and mitigations:
• China and emerging markets: this
risk is the threat to our growth if we
are unable to develop appropriate
businesses in China and emerging
markets. With a focus on China, the
Board discussed with management
the current developments in China
and Russia and the actions taken by
both regional and global
management teams to minimise the
impact on our strategy execution.
• GSS: this is the risk that we are
unable to commercialise our GSS
technology. The Board continued to
receive regular updates throughout
the year on go-to-market readiness,
as well as the legal proceedings
relating to the anti-trust issues
connected with this key initiative.
• Information systems continuity and
recovery: this risk is relevant to our
ability to continue to operate our
business in case of a system outage
or extended downtime. The Board
received an update on the IT system
strategy and the results of a
comprehensive IT security review
performed during the year. The
Board discussed the actions taken
to strengthen IT security and
resilience.
• Biosecurity and continuity of
supply: this is the risk of a negative
outcome for Genus if we lose key
livestock or lose our ability to move
animals and/or semen freely
(including across borders), due to
disease outbreak, an environmental
incident or international trade
sanctions. The Board discussed the
outbreak of PEDv in North America
and its impact on the entire porcine
industry. Genus PIC’s management
presented to the Board on the
additional measures being taken to
strengthen health management and
supply chain resilience.
Internal Control System
Our risk management process
and system of internal controls are
described in detail on pages 58
and 59. The Committee reviewed
the results of the key financial
controls self-assessment process,
which covers key areas of financial
controls and is performed on a six-
monthly basis, and conducted its
annual review of the effectiveness
of the Group’s internal controls and
disclosures. The Committee further
reviewed internal audit’s findings at
each scheduled meeting, and the
Group’s whistleblowing policy and
bribery prevention procedures.
The Committee’s review of the Group’s
system of internal control did not
identify any material deficiencies.
However, Genus routinely identifies
and actions control improvement
opportunities and the Committee
discussed with management various
opportunities to further strengthen the
Company’s system of internal control.
Oversight of External Audit and
Internal Audit
Internal Audit
The Committee reviewed and
agreed the internal audit function’s
scope, terms of reference, resources
and activities. The Head of Risk
Management and Internal Audit
provided regular reports to the
Committee on the work undertaken
and management’s responses to
proposals made in the internal audit
reports issued during the year. The
Committee continued to meet the
Head of Risk Management and Internal
Audit without management being
present. The Committee reviewed
and was satisfied with the internal
audit function’s performance.
External Audit
The Committee reviewed and
agreed the external auditor’s scope
of work and fees, held detailed
discussions of the results of its audits
and continued to meet the external
auditor without management being
present. The Committee reviewed
the external auditor’s objectivity and
independence and the Company’s
policy on engaging the external
auditor to supply non-audit services.
The Committee received details
of the external auditor’s non-audit
services to the Group, reviewed
the nature and monetary levels
of these services, which stood at
47% of audit fees, and reviewed
compliance with the Company’s
Non-Audit Services by Auditor
Policy. The Committee was satisfied
that using Deloitte for such services
did not impair its independence
as the Group’s external auditor.
The Committee assessed the
external auditor’s performance,
based on questionnaires completed
by key finance staff and Committee
members. The questionnaires covered
the external auditor’s fulfilment
of the audit plan, the auditor’s
robustness and perceptiveness in
its handling of key accounting and
audit judgements, the content of the
external auditor’s reports, and cost
effectiveness. The Committee also
considered any regulatory reviews
performed on the external auditor.
The Committee concluded that the
external auditor was effective.
External Auditor’s Appointment
The external auditor, Deloitte
LLP, was first appointed as the
Company’s external auditor for
the period ended 30 June 2006,
following a formal tender process.
The current audit partner’s first
audit period was the financial year
ended 30 June 2011 and he is due
to hand over to a new partner after
signing off this year’s accounts.
In compliance with the UK Corporate
Governance Code’s requirement
for FTSE 350 companies to put the
external audit out to tender at least
every ten years, the Committee
oversaw a formal audit retender
process for the audit of the financial
year ending 30 June 2016. All big four
audit firms were invited to tender, of
which two accepted and engaged in
the discovery process. Both firms had
access to the Company’s management
and finance teams, as well as all key
information relevant to developing
their proposals. The final proposals
were presented to the Committee
at a special meeting dedicated to
this topic. The presentations were
followed by question and answer
sessions, during which the Committee
questioned each team’s audit
approach, global and IT capabilities
and how they could add value through
the audit process. The Committee
then discussed the strengths and
weaknesses of the two proposals
and how they would meet its primary
objective of securing the highest
audit standards and the best overall
client service. The process concluded
with the selection of Deloitte LLP,
and the Committee recommended
its appointment to the Board.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION64
Directors’ Remuneration Report
Section A: Annual Statement
Contents
64 Section A: Annual Statement – Letter
from the Chairman
66 Section B: At a Glance
67 Section C: Remuneration and
Performance Statement
68 Section D: Annual Report on
Remuneration – how we operate our
remuneration policies in practice
79 Section E: Directors’ Remuneration Policy
Report – a summary because no change
from last year
DELIVERING STAKEHOLDER
VALUE
Letter from the Chairman
Our remuneration policy is
transparent, supports our business
strategy and is working. The pay of
our executives is aligned with the
value received by our shareholders.
Dear Shareholder
On behalf of the Board, I am
pleased to present the Directors’
Remuneration Report for 2015.
The Remuneration Committee
(the ‘Committee’) believes the
remuneration policy should support
the Group’s strategy and deliver
value to stakeholders by focusing
on sustainable profit growth. The
remuneration policy, therefore,
clearly aligns corporate performance
and individual remuneration,
with a significant proportion
of pay delivered in shares and
vesting over the longer-term.
How does Executive remuneration
align with our strategy?
Our remuneration policy encourages
the achievement of the corporate
goals: through the structure of
the annual bonus, it targets profit
growth, cash generation and
strategy implementation; through
the 2014 Performance Share Plan
(‘PSP’), it provides incentives for
sustained profit and Earnings
Per Share (‘EPS’) growth. This is
detailed in Section C: Remuneration
and Performance Statement.
As referred to in the Chairman’s
Statement, the Chief Executive, Karim
Bitar, has appointed high-quality
executives who are performing very
well as a team and are capable of
leading Genus as it becomes an
increasingly science and intellectual
property based company. They have
focused on executing the strategy,
managing the risks inherent in our
sector and effectively tackling
challenges such as PEDv and
uncertainty in emerging markets.
How did we perform in 2015?
As highlighted in the Strategic
Report, 2015 has been a very good
year for the Company, led by the
strong performance of PIC. Genus
continued to deliver successfully on
its strategic goals seeing very good
progress across our R&D programmes,
strong commercial progress in
key markets, a rapid integration of
Génétiporc and the acquisition of IVB.
Overall, the Committee is of the view
that management had a very good
year in 2015 with adjusted profit
before tax growth of 19% to £46.6m
coupled with strong cash flow and
tight management of working capital.
What does this mean for
remuneration in 2015?
The Committee has focused on
meeting shareholders’ expectations:
Genus plc Annual Report 2015
65
we believe the best way to achieve this
is to retain and motivate the current
leadership team. We want them to
continue to deliver the strategy and
to be rewarded for achievement of
sustained growth. The short-term
incentive policy is designed to reward
10% year-on-year profit growth in
constant currency as ‘target’ and
15% as ‘stretch’. Similarly, the 2014
PSP fits our remuneration strategy
of encouraging the delivery of
sustained EPS growth, which aligns
executive and shareholder interests.
Being clear about our performance
expectations is critical. The Committee
continued to set stretching strategic
objectives for each member of the
GELT. The detail and specificity of
these objectives define each team
members’ expected contribution
and aligns their remuneration
with their performance.
The very good result for 2015 means
that, for remuneration purposes, the
adjusted profit before tax growth of
23% in constant currency and cash
generation of £22.6m delivered the full
award on both measures. Executives
had stretching strategic objectives:
Karim Bitar achieved 95% and Stephen
Wilson 90% on these measures see
pages 68 and 69 for the detail of
performance. Overall this generated
a short-term award of 98.75% of
the maximum for Karim Bitar and
97.5% for Stephen Wilson which the
Committee believes is fully justified
given the performance in the year.
The 2012 long-term incentive award
partially vested in 2015. The three-
year EPS growth rate was 23.2%,
Retail Prices Index (‘RPI’) was 7.6%,
resulting in an average annual EPS
growth over the period of RPI +5.2%.
25.6% of the award will vest for Karim
Bitar and 23.4% for Stephen Wilson.
What did the Committee do in 2015?
The Committee had five meetings
during the year and on page 73
we describe the issues that were
discussed. However, in summary,
in terms of remuneration it was a
steady-as-she-goes year. The most
notable aspects of the implementation
of the remuneration policy were:
1. It was brought to our attention that
we had been inconsistent in our
communication on whether or not
adjusted EPS included or excluded
the share-based payments
accounting charge (also known as
IFRS 2) for the purposes of the PSP.
I confirm that no change is being
made to the presentation of our
financial statements, but that when
determining vesting under the PSP,
EPS will be calculated after the
deduction of the share-based
payments accounting charge. This
applies to both the base year and
final year adjusted EPS figures. We
think that this change is the right
approach for the future in that the
PSP should be self-funding and the
share-based payments charge does
represent a quantifiable cost to
shareholders.
2. We clarified our policy on malus
and clawback, confirming to the
Executive Directors that both apply
to the short-term incentive and the
PSP awards. When combined with
our policy on bonus deferral and
the two-year holding period
applying to PSP awards, we think
we have a comprehensive approach
to malus and clawback should
events ever arise for us to invoke
this.
3. We have rewritten this Directors’
Remuneration Report so that it
is clearer on what we have paid
Executive Directors in respect of
2015, what they can earn in 2016
and why we do it. We have sought
to explain how our remuneration
policy supports our strategy and is
linked to the results achieved.
Will anything change in 2016?
Following your approval of the
remuneration policy in 2014 (please
see Section E: Director’s remuneration
policy table), the Committee will
continue to pursue this policy in 2016.
It believes the policy remains fit for
purpose, driving growth without
encouraging undue risk taking.
In line with this policy, in 2016 we are
recommending that the Executive
Directors’ salaries will increase by
the same percentage as the award
to employees in the country where
“Our remuneration policy
is transparent, supports
our business strategy and
is working. The pay of our
executives is aligned with
the value received by
our shareholders.”
the executive is based: for the
Executive Directors this will be 2%.
Shareholders’ views
The Committee was delighted that
it received 99% approval of both the
Policy Report and the Remuneration
Report in 2014. We will continue to
engage with shareholders, welcoming
feedback and taking into account
shareholder views and best practice.
On behalf of the Board, I would
like to thank shareholders for their
continued support. The Committee
hopes that the new form of report
is clear, succinct and, as always,
would welcome feedback. If you wish
to contact me, please email me at
remunerationchair@genusplc.com.
The Committee looks forward to
your support for our remuneration
report at the 2015 AGM.
Nigel Turner
Senior Independent Director and
Chairman of the Remuneration
Committee
This Directors’ Remuneration Report has been
prepared so it complies with the provisions of
the Large and Medium-sized Companies and
Groups (Accounts & Reports) (Amendment)
Regulations 2013, which set out the disclosures
required for Directors’ remuneration as at the
reporting date. The report is also in accordance
with the requirements of the Financial Conduct
Authority’s Listing Rules.
The legislation requires the auditor to report to
the Company’s members on the ‘auditable
parts’ of the Directors’ Remuneration Report
and to state whether, in its opinion, the parts of
the report that have been subject to audit have
been properly prepared in accordance with the
legislation. We have highlighted the parts of this
report which have been audited.
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
66
Directors’ Remuneration Report continued
Section B: At a Glance
What the Executive Directors were paid in 2015 and why
Chief Executive
Group Finance Director Explanation
Base salary
Benefits
Pension
£526,830
£24,000
£357,000 These were the salaries set on 1 July 2014.
£14,000 This comprises a car allowance and insured benefits for both
Executives and a medical screen for the Group Finance Director.
£131,708
£53,550 This is a cash allowance (25% of salary for the Chief Executive and 15%
for the Group Finance Director) in lieu of participation in a pension
plan.
Annual bonus
£650,306
£435,094 On the short-term bonus award, the Group’s strong financial
performance meant the bonus results are close to the maxima. Karim
Bitar will receive 98.75% of maximum and Stephen Wilson 97.5%. This
is made up of:
• Adjusted profit growth in constant currency of 23% > up to 60% of
bonus – maximum achieved.
• Cash generation of £22.6m > up to 15% of bonus – maximum
achieved.
• Non-financial strategic targets > up to 25% of bonus – Karim Bitar
achieved 95% (23.75%) of this element, Stephen Wilson 90%
(22.5%).
We explain the link between pay and corporate performance on page
67 and detailed disclosure of the bonus targets on page 68.
PSP
Total
£275,511
£143,785 The 2014/15 adjusted EPS of 56.8 pence per share did meet the
threshold, and therefore the Tier 1 awards granted to the Chief
Executive (on 7 December 2012) and to the Group Finance Director
(on 28 February 2013) partially vest.
£1,608,355
£1,003,429 This should be viewed in context of:
• A total shareholder return over the 2014/15 financial year of £183m
(+ 26.2%).
• Adjusted EPS growth of +22%.
What the Executive Directors can earn in 2016 and how
Chief Executive
Group Finance Director Explanation
Base salary
£537,367
£364,140 Consistent with the general approach taken for Genus UK staff, the
Benefits
£25,000
Pension
£134,342
Executive Directors have been awarded a salary increase of 2% as
from 1 July 2015.
£14,000 There is no change to the provision of a car allowance and insured
benefits: a medical screen has been introduced. The year-on-year
change is adjustments in life and medical insurance premiums and
medical screen.
£54,621 The Chief Executive continues to be paid a 25% cash allowance in lieu
of participation in a pension plan; the Group Finance Director receives
a 15% cash allowance.
Annual bonus
A target bonus of
62.5% of salary and
a maximum bonus of
125% of salary
A target bonus of
62.5% of salary and
a maximum bonus of
125% of salary
The measures will remain:
• Adjusted profit growth > 60% of bonus.
• Cash generation > 15% of bonus.
• Non-financial strategic targets > 25% of bonus.
For the adjusted profit growth measure, target bonus requires
10% growth and maximum bonus requires 15% growth in constant
currency.
PSP – September
2013 awards
PSP – awards
that will be
granted in 2015
and may vest in
2018
Up to 73,107 shares
Up to 43,347 shares The vesting of these awards depends on the EPS achieved in 2016.
An award over
shares worth
200% of salary
An award over
shares worth
175% of salary
Full details are given on page 70.
The vesting of these awards will be subject to an EPS growth
condition, with the 2018 EPS being compared to the 2015 adjusted
EPS of 56.8 pence per share.
• 6% annual growth > threshold 20% vesting.
• 20% annual growth > 100% vesting.
For illustration, 20% annual growth corresponds to a 2018 adjusted
EPS of 90.9 pence per share. At a price/earnings ratio of 25, this would
translate to a Genus share price of £22.72 and a market capitalisation
of £1,379m.
Genus plc Annual Report 201567
Section C: Remuneration and Performance Statement
Genus’s strategy and corporate goals and their link to performance-related pay
Creating genetic
improvement
Delivering volume
growth
Driving profitability
Generating cash
Link to
remuneration
policy
Captured in the non-financial
strategic measures under
the annual bonus plan. Over
longer term will lead to
higher EPS as used in PSP
Leads to higher earnings
which is the primary
annual bonus measure
and the EPS performance
condition in the PSP
Supported by the cash
generation measure under
the annual bonus plan in the
near term. Over the longer
term, success will flow into
EPS captured by the PSP
Our corporate goals
see pages 14–15
Our remuneration policy
see page 79–81
Increase Genetic
Control and
Product
Differentiation
Success
measured by
Targeting Key
Markets and
Segments
Tailoring the
Business Model
Strengthening
Core
Competencies
Performance components and their impact on remuneration
2015
2014
Movement %
Impact on remuneration
Adjusted results
Revenue
Profit before tax
Cash generation
£398.5m
£372.2m
£46.6m
£22.6m
£39.3m
£26.2m
EPS adjusted
Dividend per share
56.8p
19.5p
46.5p
17.7p
7
19
(14)
22
10
Input to annual bonus profit and EPS in PSP.
Annual bonus measure.
Annual bonus measure; performance reflects increased capital
investment in 2015.
PSP performance condition.
Executives rewarded via dividend equivalent feature of deferred
bonuses and PSP awards.
Share price at year end
1,427p
1,147p
24
Determines the value of deferred bonuses and PSP awards.
Executive Directors’ alignment to share price
Shares
owned
Maximum
rights to
shares
Total share
exposure
Value at share
price on
1 July 2014
(£)
Value at share
price on
30 June 2015
(£)
Consequence of
a +/– 50 pence
share price
change
(£)
Difference
(£)
Chief Executive
40,008
242,942
282,950
3,140,745
4,037,697
896,952 +/– 141,475
Group Finance
Director
3,071
142,058
145,129
1,610,932
2,070,991
460,059
+/– 72,564
Conclusion
Executives are aligned
to share price
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
68
Directors’ Remuneration Report continued
Section D: Annual Report on Remuneration
Introduction
There are extensive legal and best practice disclosure obligations with which we comply in this section of the Directors’
Remuneration Report. This is important because, as a shareholder, you will be asked to vote on the sections A and D of this
report at the AGM. Balancing this formality with a desire to have a clear and understandable report, we have split this
section D into the following chapters:
1. What the Executive Directors were paid in 2015.
2. What the Executive Directors can earn in 2016.
3. The process that we as a Committee followed to arrive at these decisions.
4. How the Chief Executive’s pay compares to shareholder returns over the past six years.
5. The Chairman and the Non-Executive Directors’ fees.
6. Details of the Directors’ shareholdings and rights to shares.
7. Details of the Directors’ contracts or letters of appointment.
1. What the Directors were paid in 2015
Executive Directors’ Single Total Remuneration Figure
The following table shows a single total figure of remuneration for the 2015 financial year for each of the Executive
Directors and compares this figure to the prior year. Following the strong performance in the year, the variable pay has
increased for 2015.
Karim Bitar
Stephen Wilson
Year
2015
2014
2015
2014
Salary
and fees
£000
527
517
357
350
Benefits1
£000
Pension2
£000
Subtotal for
fixed pay
£000
24
24
14
13
132
129
53
53
683
670
424
416
Bonus3
£000
650
207
435
153
Long-Term
incentives4
£000
275
–
144
–
Subtotal for
variable pay
£000
925
207
579
153
Total
£000
1,608
877
1,003
569
1 Benefits comprise a car allowance of £20,000 for Karim Bitar and £12,000 for Stephen Wilson, insured benefits including life assurance and private medical insurance
and a medical screen for Stephen Wilson.
2 Cash allowance in lieu of pension and pension entitlement has been included in the Pension column.
3 Bonus earned includes the 25% which is deferred into Company shares for three years.
4 The value of long-term incentive is determined by the number of awards vesting in relation to performance ended 30 June 2015.
How the Bonuses for 2015 were Calculated
The 2015 bonuses for Executive Directors were calculated by reference to performance against a challenging sliding scale
of profit, cash/debt and personal targets. Performance in the year was strong, demonstrated in the outcomes set out in the
table below:
Bonus target
Adjusted PBT
Cash flow
Non-financial
strategic objectives
Strategic objective
Year-on-year
profit growth
Generate cash
for reinvestment
and dividend
payments
To build the
foundation for
future growth
Overall extent to which the bonus targets were met:
Proportion
of bonus
Actual 2015
performance
Threshold
Target
Stretch
Extent to
which targets
were met
60%
£48.3m1
£39.3m
£43.2m
£45.2m
100%
15%
£22.6m
£13.0m
£16.0m
£19.0m
100%
25% See below
Chief Executive 95.0%
Group Finance Director 90.0%
Chief Executive 98.75%
Group Finance Director 97.5%
1 Adjusted PBT in constant currency (actual currency was £46.6m).
The financial elements of the bonus are payable on a straight-line basis between each threshold, target and stretch level.
Performance against non-financial strategic objectives related to targets set in a number of areas that included customer,
people, and product and service improvement. Retrospective disclosure of performance against these targets is set
out opposite.
Genus plc Annual Report 201569
Payout against
maximum of
25% of bonus
95%
Executive Director
Key achievements in the year
Karim Bitar
Customer
Achieved PIC targeted profit and volume growth in Americas, increased
sire line capacity and achieved royalty growth targets (see page 20).
In the ABS business, delivered revenue growth, while operating profits
were flat. Expanded routes to market in China and Indian JV stud is at
advanced stage of construction.
People
Strengthened succession plans and leadership capability.
Staff engagement continued to rise measured by staff survey results (see
page 45).
Product and service
improvement
Accelerated the genetic improvement in PIC and reduced genetic lag. This
is described in more detail on page 16 (key performance indicators).
Significant progress on new technologies (Real World Data (‘RWD’) and
GSS), improved capability in supply chain and sales.
Results
Tight management of working capital and cash flow, demonstrated by the
cash key performance indicators on page 17.
Stephen Wilson
Customer/
stakeholders
Strengthened the good relationships with the Company’s shareholders,
evidenced by broker feedback following investor roadshows and Capital
Markets Day.
90%
People
Strengthened the Finance, IT and Business Development teams, bringing
in new high-quality recruits.
Product and service
improvement
Led the strategic review for the Board.
Oversaw the Birchwood and IVB due diligence and determined the
financial structures through which they were acquired.
Introduced IT tools supporting better sales force engagement with
customers.
Improved Genus’s Risk management system by defining areas of focus and
rigorous follow up of audit action plans.
Results
Ensured that Genus managed working capital effectively, demonstrated by
the cash key performance indicators on page 17.
As a result of this performance, the bonuses awarded to the Executive Directors were:
Karim Bitar
Stephen Wilson
1 This is the number that appears in the single total remuneration figure on page 68.
2 The number of shares will be calculated in September when bonuses are paid.
Extent to
which targets
were met Maximum bonus
Actual total
bonus1
Bonus payable
immediately
Deferred
bonus2
98.75%
£658,538
£650,306
£487,730
£162,576
97.5%
£446,250
£435,094
£326,321
£108,773
Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION
70
Directors’ Remuneration Report continued
Section D: Annual Report on Remuneration continued
How the Long-term Incentive Figure was Calculated in The Single Total Remuneration Table
Karim Bitar’s PSP award granted on 7 December 2012 and Stephen Wilson’s PSP award granted on 28 February 2013
were both subject to an EPS performance condition, based on the growth in EPS from a base year of 2012 compared to
the EPS in 2015. These awards were granted under our former policy. The performance targets were as follows in relation
to the awards:
Tier 1
The range of targets applicable to awards with a value of 125% of salary for the Chief Executive and 100% of salary to the
Group Finance Director were as follows:
Per annum growth in adjusted EPS1
% of award vesting2
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