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Genus plc.
Annual Report 2015

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FY2015 Annual Report · Genus plc.
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DELIVERING  
TODAY

SHAPING
TOMORROW

Genus plc Annual Report 2015

A WORLD LEADER IN  
ANIMAL GENETIC IMPROVEMENT

Global demand for pork,  
beef and milk continues to 
increase, driven by urbanisation, 
population growth and rising 
incomes. Our genetics enable 
farmers to meet this demand 
with quality and efficiency. We 
are world leaders in our markets, 
with pioneering technology and 
a deep understanding of our 
customers’ needs.

“ Genus performed well in 2015 
achieving operational results that 
reflect the strategic progress and 
improvement we have been making. 
The opportunity in the animal 
genetics market remains large. We 
are convinced that as we vigorously 
execute our strategy of innovation 
and market focus, we will capture 
more of the market opportunity. 

  While market conditions across our 
industries and geographies look 
likely to be mixed in 2016, we expect 
underlying performance to be in line 
with expectations. However, currencies 
remain a significant headwind.”

Karim Bitar
Chief Executive

Genus plc Annual Report 2015

1

2015 Highlights

Group Revenue
£m

Adjusted Profit Before Tax
£m

 2015

 2014

 2013

 2012

 2011

398.5 

372.2 

345.3 

341.8 

309.9 

 2015

 2014

 2013

 2012

 2011

Adjusted Basic EPS
Pence

Dividend Per Share
Pence

 2015

 2014

 2013

 2012

 2011

56.8 

46.5 

49.1 

50.0 

41.9 

 2015

 2014

 2013

 2012

 2011

46.6 

39.3 

42.5 

43.7 

36.7 

19.5 

17.7 

16.1 

14.6 

13.3 

Financial Highlights1

  Operational Highlights

Strategic Report

•  Adjusted profit before tax of 

•  Volume growth of 6% in porcine and 

£46.6m, up 19% (up 23% in constant 
currency), driven mainly by a strong 
performance from the porcine 
division

•  Adjusted earnings per share of 

56.8p, up 22% (up 26% in constant 
currency)

•  Statutory profit before tax up 51% to 
£57.8m and earnings per share up 
40% to 66.7p

•  Robust cash conversion of 107% 
(2014: 103%) was maintained

•  Strong after tax return on invested 

capital of 21.2% (2014: 19.2%)

•  Dividend increased by 10% to 19.5p, 
well covered by adjusted earnings at 
2.9 times (2014: 2.6 times)

1  For definitions of adjusted profit, adjusted EPS, 
cash conversion and return on invested capital, 
see Financial Review on pages 36 to 39.

6% in dairy and beef

•  Strong profit growth in Genus PIC of 
17% in constant currency, benefiting 
from full integration of Génétiporc 
and a strong overall performance
•  Genus Asia profits unchanged in 
constant currency (down 8% in 
actual currency), despite market 
challenges in Russia and China
•  Genus ABS revenue up 9%, with 
profits unchanged in constant 
currency (down 3% in actual 
currency) due to increased 
product costs

•  Acquisition of 51% of In Vitro Brasil 
S.A. (‘IVB’) strengthens Genus 
ABS’s portfolio, enabling customers 
to accelerate genetic improvement 
in their herds with bovine in vitro 
fertilisation (‘IVF’)

•  Acquisition of Birchwood secures 
long-term distribution of Genus 
PIC’s proprietary boar genetics  
to mid-sized customers in 
North America

•  Good strategic progress achieved  
in research and development  
across all the key initiative areas of 
genomic selection, animal health 
and gender skew

Chairman’s Statement
Chief Executive’s Review

2  Genus at a Glance
4  Delivering Today, Shaping Tomorrow
6 
8 
10  Market Opportunities
12  Business Model
14  Strategic Framework
16  Key Performance Indicators
18  Principal Risks and Uncertainties
20  Divisional Reviews
36  Financial Review
40  People
42  Corporate Social Responsibility

Corporate Governance

48  Letter from the Chairman
50  Board of Directors and 
Company Secretary

52  Genus Executive Leadership Team
54  Corporate Governance Statement
60  Audit Committee Report
64  Directors’ Remuneration Report
82  Nomination Committee Report
83  Other Statutory Disclosures
84  Directors’ Responsibilities  

Statement

Financial Statements

Independent Auditor’s Report

85 
90  Group Income Statement
91  Group Statement of  

Comprehensive Income
92  Group Statement of Changes 

in Equity

93  Group Balance Sheet
94  Group Statement of Cash Flows
95  Notes to the Group Financial  

Statements

141  Parent Company Balance Sheet
142  Notes to the Parent Company  

Financial Statements

Additional Information

149  Five Year Record –  

Consolidated Results

150  Glossary
151  Notice of Annual General Meeting
IBC  Advisers

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
2

Genus at a Glance

Pioneering Animal Genetic Improvement
Genus is a world-leading animal genetics company. 
We provide farmers with superior genetics that 
enable them to more efficiently produce higher-
quality animal protein, in the form of meat and milk.

Genus is the market leader in porcine, dairy and 
beef genetics and is uniquely positioned as a global 
player, with a dedicated, multi-species research and 
development (‘R&D’) function and an international 
distribution network.

 Where We Operate

•  Genus has a world-class strategic 
supply chain, with global reach.

•  Our bovine business owns bull studs 

in Europe, North America, Latin 
America and India, and sells genetics 
in more than 70 countries, both 
directly and through distributors.
•  Our porcine business has a network 
of over 500 breeding herds in 35 
countries. Approximately 98% of 
these herds are owned by third-
parties or our customers.

•  Genus’s head office in Basingstoke, 

UK, provides shared services support 
to our international operations. 
Our R&D laboratories are based 
in Madison, Wisconsin, US.

Revenue by Geography
%

Revenue by Species
%

29

10

15

46

46

54

 North America
 Latin America
 Europe
 Asia

 Bovine
 Porcine

130m+market pig equivalents with our genetics taken to market (‘MPEs’)**Including Agroceres, our Brazilian joint venture (‘JV’).£28m+spend on R&D per year18m+doses of semenper year delivered2,600+employeesABS70+country operationsPIC50+country operationsGenus plc Annual Report 20153

Our Values
Our values are integral to our 
role, which is to meet a basic 
human need: nourishment.

Customer Centric
We are one team, dedicated to 
helping customers thrive. We 
anticipate their needs and help 
them seize opportunities, acting 
as partners to improve quality, 
efficiency and output. If we’re not 
adding value for our customers, 
we stop and think again.

Results Driven
We are proactive, determined 
to be the best we can be and to 
exceed expectations. We redefine 
standards for ourselves, our 
customers and our industry. Every 
one of us takes pride in delivering 
the highest level of performance. 
If something can be improved, we 
find a simpler, better way to do it. 

Pioneering
We are an innovative, forward-
thinking company. We have 
the courage and confidence 
to explore new ideas and the 
energy and enthusiasm to 
deliver them. We are creative, 
tenacious and resourceful in 
every area of our work.

People Focused
We are a business rooted in 
science but built around our 
people. We inspire, challenge and 
support everyone to perform, 
develop and grow. We treat others 
with respect and we invite views 
and feedback to help us improve.

Responsible
We are ethical to our core. We 
feel a deep sense of responsibility 
to our customers, colleagues, 
animals, communities and 
shareholders. We are honest, 
reliable and trustworthy. We mean 
what we say and do what we say.

 How We Operate
Genus sells under well-known 
trademarks: ‘PIC’ for pigs and ‘ABS’ for 
dairy and beef cattle. Our three 
business units are:
•  Genus PIC, which serves porcine 

customers in North America, Latin 
America and Europe.

•  Genus ABS, which serves dairy and 
beef customers in North America, 
Latin America and Europe.

•  Genus Asia, which serves porcine, 

dairy and beef customers in 
fast-growing Asian markets.

 What We Do

Genus applies biotechnology to 
accelerate genetic improvement and 
deliver it to our customers, quickly and 
efficiently. We breed and distribute 
the genes of the world’s best pigs and 
bulls, scientifically selecting livestock 
whose offspring is designed to increase 
the profitability of our customers, 
who are some of the world’s biggest 
farmers and food producers.

In the porcine market, we sell 
genetically superior boars and 
sows that produce offspring with 
desirable characteristics, such as 
feed-efficient growth or leaner meat.

In the dairy and beef markets, our 
primary product is bull semen, 
which is delivered through artificial 
insemination to improve our 
customers’ herds and their efficiency. 
We also offer genetically superior 
embryos through our subsidiary IVB.

 Corporate Goals 

Create Genetic 
Improvement
Being the pioneer and leading 
in genetics is vital for our 
continued success. 

Deliver Volume Growth
Our market relevance is measured 
by the number of animals on 
farms using our genetics. 

Drive Profitability
To capture our share of the value  
we create through superior genetics. 

Generate Cash
To reinvest in the business and 
provide returns to shareholders.

  Corporate Social 
Responsibility Objectives

Our Corporate Social Responsibility 
(‘CSR’) objectives directly support 
our corporate goals and help to 
make us a successful and sustainable 
business in the long term.

Food Quality 
and 
Abundance

Operate  
Safely

Environment

Employees

Community

Animal  
Welfare

see page 14

see pages 42–47

The Strategic Report was approved by the Board of Directors on 7 September 2015 and signed on its behalf by:

Karim Bitar
Chief Executive

Stephen Wilson
Group Finance Director

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION4

DELIVERING TODAY
SHAPING TOMORROW

Our strategy focuses on delivering value for 
our stakeholders today, while ensuring we position 
our business to create even more value in the future. 
Here we highlight some of the key events in the last 
12 months, as we successfully implemented this strategy.

MARC H 201 5

Completed the acquisition of 
a majority stake in IVB, the 
world’s leading commercial 
bovine IVF company
The acquisition adds to Genus’s 
technology toolbox, enabling us 
to accelerate the rate of genetic 
improvement through the selection 
of both superior males and females, 
and expand our global presence in the 
commercial dairy and beef segments.

Genus plc Annual Report 20155

S EPTEM B ER 2014

N OVEM B ER 2014

JAN UARY 201 5

Strategic porcine 
multiplication agreement 
in China 
We signed an exclusive multi-year 
agreement with Riverstone, Genus’s 
first commercial multiplier in China, 
to stock and sustain Riverstone’s 
new pig production project. The 
project (with an expected total 
herd of 24,000 sows) will allow 
us to reduce our farming risk and 
align our business model in China 
with our global porcine model.

Acquired Birchwood Genetics
PIC completed the acquisition of 
Birchwood Genetics Inc. Birchwood 
is a boar stud partner providing 
male PIC genetics to mid- and 
small-sized customers in the US.

Delivered 1,000th pregnancy 
from our proprietary gender 
skew product
We have delivered over 1,000 
pregnancies in field tests and 
achieved commercial-scale 
production validation.

Royalties from our strategic 
partnership with ABP Food 
Group 
In May 2014, we entered into a 
strategic partnership with ABP to 
develop sustainable, higher quality 
beef products by leveraging Genus’s 
genomics technology platform. 
Under the agreement, Genus is paid 
a royalty for demonstrable genetic 
benefit delivered to our partner.

Won a significant commercial 
validation trial in Russia
We entered over 58,600 pigs for 
evaluation against a key competitor’s 
product. The trial was run with a 
key Russian customer, producing 
c. 3 million pigs per annum. We 
won the trial by c. £1.70 per pig,1 
representing a potential customer 
benefit of over £5m per annum.2 

MAY 201 5

J U N E 201 5

J U LY 201 5

Capital Markets event 
Members of the Genus Executive 
Leadership Team presented Genus’s 
business model and its initiatives 
to further strengthen its position 
as a leader in animal genetics. The 
event was the first of its kind since 
2012 and was attended by current 
and prospective investors, and 
other financial stakeholders.

Produced the first 
commercial units from our 
proprietary genomic bulls
We collected the first units available 
for sale to customers globally from 
ABS JOURNEY, a genomic, born from 
our own elite female nucleus herd.

Celebrated the 2015 
Chairman’s award
The coveted Chairman’s Award for 
innovation went to a team from ABS 
in North America, for devising ‘Net 
Profit Genetics’, a programme helping 
dairy customers to think differently 
about sire selection for their herds.

1  Exchange rates assumed as GBP/RUB 79.23.
2 Assuming 100% Genus market share.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION6

Chairman’s Statement
Bob Lawson

Our genetic lead in our porcine and bovine 
products is underpinned by our R&D programmes 
and we continued to strengthen our pipeline.

13.4p

Final dividend per share in 2015

Genus plc Annual Report 20157

A Year of Strategic Delivery
Genus had a strong year in 2015, as 
we delivered on our innovation-led 
strategy and increasingly focused on 
the larger scale commercial producers 
of pork, beef and milk, who are most 
able to benefit from our genetic 
improvement. We achieved particularly 
strong profit growth, driven by an 
excellent year for Genus PIC in the 
Americas. Genus ABS grew sales 
worldwide but higher product costs 
meant its profits were flat in constant 
currency. Difficult conditions in China 
and Russia held back Genus Asia 
but both markets now appear to be 
exhibiting early signs of improvement.

Our genetic lead in our porcine and 
bovine products is underpinned by our 
R&D programmes and we continued 
to strengthen our pipeline. During the 
year, we continued to increase the 
rate of porcine genetic improvement, 
accelerated the production of high-
quality dairy genetics through 
our elite herds and conducted 
successful trials of our Genus Sexed 
Semen (‘GSS’) technology. 

We also added to our capabilities 
in dairy and beef, through the 
purchase of a majority stake in IVB. 
IVB will enhance our model in ABS, 
allowing us to offer superior male and 
female genetics through embryos 
to our beef and dairy customers. In 
addition, we successfully completed 
the integration of Génétiporc, which 
we acquired in the previous year, 
and acquired Birchwood Genetics.

High-Calibre Leadership
The Genus Executive Leadership 
Team (‘GELT’) is now well established 
and we are seeing the team’s impact 
across the business. GELT is made 
up of highly qualified leaders, who 
are working together to deliver our 
strategy and tackle the issues we 
face, through collaboration and by 
constructively challenging each other. 
GELT’s members bring deep sectoral 
or functional expertise to the business, 
coupled with the strength of intellect 
we need to drive the business forward.

The latest evaluation of the Board’s 
performance confirmed that it 
continues to perform well and provides 
the right oversight and guidance to the 
Group. Following the appointments of 
Professor Duncan Maskell and Lykele 
van der Broek as Non-Executive 
Directors, which we reported on last 
year, there were no further additions 
to the Board in 2015. During the year 
both new Board members completed 
their induction and are already making 
a significant contribution. The principal 
change from the evaluation has been 
that the Board has increased time 
devoted to developing our strategy.

Professor Barry Furr retired as 
a Non-Executive Director at the 
Annual General Meeting (‘AGM’) in 
November 2014. We were greatly 
saddened by his death in early 2015 
and want to record our thanks for 
his immense contribution to the 
Company during the eight years 
that Barry served on the Board.

More information about our corporate 
governance arrangements, including 
details of the Board evaluation and 
our induction programme, can 
be found on pages 54 to 83.

A Responsible Business
CSR is fundamental to our business 
and integral to every part of our 
strategy. Its importance is reflected 
in our vision – pioneering animal 
genetic improvement to help 
nourish the world – which captures 
our contribution to society. Our 
CSR Committee helps lead these 
efforts, defines our CSR strategy 
and oversees the execution of this 
strategy. Its members include our in-
house experts on animal welfare, the 
environment, safety and employees.

Genus employs over 2,600 people 
worldwide and I want to thank every 
one for their dedication and hard work 
throughout the year. We continue to 
invest in developing their skills and 
unleashing their talent, recognising 
that this underpins our service delivery 
for customers and our ability to 
innovate. We recognise exceptional 

“ The Board is recommending 
a final dividend of 13.4 pence 
per share.”

new thinking through our coveted 
Chairman’s Award. This year, the award 
went to a team from ABS in North 
America, who devised “Net Profit 
Genetics”, a programme challenging 
dairy customers to think differently 
about selecting sires for their 
herds. The programme exemplifies 
the spirit that runs through the 
Chairman’s Award and I congratulate 
the team for its achievement.

Providing Returns to Shareholders
The Board directs the Company 
on shareholders’ behalf. Providing 
attractive returns on capital 
and dividends to shareholders 
are therefore an important part 
of our corporate goals.

We are recommending a final dividend 
of 13.4 pence per share. Combined 
with the interim dividend of 6.1 pence 
per share, this gives a total dividend 
for the year of 19.5 pence per share. 
This is an increase of 10% over last 
year. The final dividend will be paid 
on 4 December 2015 to shareholders 
on the register at the close of 
business on 20 November 2015.

Summary
Genus performed strongly 
during the year and continued to 
successfully deliver on its strategy. 
The Board remains focused on the 
Group’s leadership and talent, its 
R&D capabilities, the execution 
of its strategy, and overseeing 
the Company’s performance. 
The long-term drivers of our 
markets remain attractive and we 
continue to position the business 
to benefit from this opportunity.

Bob Lawson
Chairman
7 September 2015

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION8

Chief Executive’s Review
Karim Bitar

Genus achieved very good progress in 2015, 
with the benefit of many of the strategic 
changes that have been made over the last 
few years contributing towards the strong 
operational performance overall. We continued 
to step up the pace of genetic improvement 
and achieved encouraging progress in our R&D 
initiatives, which bodes well for the future  
as we become an increasingly science and 
intellectual property based company. The 
acquisition of 51% of IVB will also enable us to 
provide innovative new genetic solutions to our 
customers in the dairy and beef industries. 

Group Performance
Genus’s overall performance was 
strong in 2015. Revenues grew 7% 
to £398m, on volume growth of 6% 
in porcine and 6% in dairy and beef. 
Adjusted profit before tax, including 
joint ventures (‘JVs’), was up 19% 
to £46.6m and growth in constant 
currency was even stronger at 23%.

PIC had an outstanding year, with 
17% operating profit growth including 
JVs in constant currency. This was 
driven by an excellent performance 
in the Americas, with the completion 
of Génétiporc’s integration and 
the addition of Birchwood both 
contributing. We also saw a 
recovery in the porcine industry, 
as the impact of porcine epidemic 
diarrhoea virus (‘PEDv’) waned. 

Genus plc Annual Report 20159

“ Genus’s overall performance 
was very strong in 2015.”

During the year, we strengthened 
further our people management 
practices, training and talent 
development, and increased our 
emphasis on the health and safety 
of employees. Our employee pulse 
survey showed that our employees 
have a very significant commitment 
to our vision, values and strategy. 
Their passion and engagement 
makes a big contribution to the 
value we deliver to our customers 
and our success in the market. 

Outlook
In 2015, we significantly exceeded our 
target double-digit compound annual 
growth in adjusted operating profit 
in constant currency. Our constant 
currency growth rate in 2016, while 
in line with expectations, is expected 
to be more moderate. Based on 
current conditions, we are cautiously 
optimistic about improved results in 
Asia. However, we remain cautious 
about prospects in dairy, where market 
conditions are very tough for our 
customers, and porcine commodity 
prices have worsened compared 
with last year. The sharp depreciation 
of the Euro, Rouble and most Latin 
American currencies over the last year 
will also be a continuing headwind. 

Karim Bitar
Chief Executive
7 September 2015

Performance in ABS and Asia was 
more mixed, with both businesses 
delivering stable profits in constant 
currency compared with the prior year. 
ABS’s sales performance was positive 
in all regions despite weakening 
conditions in global dairy markets 
but higher product costs held back 
overall profits. Our strategic actions 
in ABS to increase differentiation 
through breeding our own bulls, 
developing proprietary indices and 
new technologies, such as IVF and 
GSS, all made good progress. 

Our Asian operations continued to 
face challenging conditions in porcine 
markets, with Chinese producers 
making losses through most of the 
year. Russia was also affected by weak 
markets and closure of the border to 
imports. Conditions in both of these 
markets appear more encouraging 
as we enter the new financial year.

Strategy
Our innovation strategy starts with 
R&D. We continued to implement 
advances in selection techniques 
that are significantly accelerating 
genetic gains in our porcine nucleus 
herds. These new genetics are now 
working their way through our 
supply chain, and customers will 
start to benefit from them during 
2016 and 2017. We also applied 
these approaches in bovine, as we 
developed proprietary indices and 
pursued our breeding programme 
in the dairy and beef nucleus herds 
we initiated in 2014. Some of the elite 
young sires from this programme 
will enter production in 2016. 

Our leading-edge research 
programmes in the areas of disease 
resistance and genetic dissemination 
technology passed several 
scientifically significant milestones, 
although these projects remain 
long-term in nature. In addition, we 
continued to make good progress 
with the technical milestones on 
GSS and are vigorously pursuing 
our anti-trust litigation in the US to 
seek to create an open market for 
our technology. The trial date has 
now been set for 1 August 2016.

In March, we acquired 51% of IVB, the 
world’s leading supplier of bovine IVF 
services. Combining IVB’s skills with 
ABS’s leading genetic management 
tools will enable us to accelerate 
the genetic improvement of our 
customers’ herds and opens up 
new opportunities. During the year, 
IVB introduced a novel method of 
producing frozen embryos which 
makes their implantation significantly 
easier. Our initial integration of the 
business is progressing well. 

We generate value for our genetics by 
targeting key markets and segments 
and tailoring our business model to 
the needs of our customers in these 
markets. PIC increased its market 
share and grew penetration of the 
royalty model, particularly in Europe 
and Asia. Génétiporc was fully 
integrated a year ahead of schedule 
and we are very pleased with the 
results in North America and Latin 
America. We also acquired Birchwood, 
a boar stud operation serving mid-
sized customers in North America, to 
strengthen our distribution of male 
genetics in this segment. Its results 
are consistent with our expectations.

In China, we continued to adapt 
our business model to reduce 
financial investment and exposure 
to the volatile farming market, 
exiting two owned farms and 
completing the stocking of our first 
third-party multiplier, Riverstone, 
during the year. Riverstone, which 
is also a royalty-based customer, 
will stock a second farm in 2016. 

We gave more details of our strategy 
and our progress with its execution  
at a Capital Markets Day we hosted  
in London in May 2015. A webcast  
of the event is available at 
www.genusplc.com.

Our People
GELT was unchanged in 2015 and I 
am very pleased with the Group’s high 
energy, individual capabilities and 
collective teamwork. It is a privilege 
to work with such a strong team. 

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION10

Market Opportunities

The Animal Genetics Market
Consumers around the world are increasingly demanding safe, 
affordable and high-quality animal protein. At the same time, 
farmers are striving to produce animal protein more efficiently, 
in part because of increasing competition for finite resources. 
Genetics are critical to addressing these challenges.

Demand Drivers for Animal Genetics
There are four key drivers of demand for our animal genetics.

1. Growing demands for 
animal protein
The global population continues to 
grow and is becoming increasingly 
urbanised. These demographic 
shifts mean much of the increase 
in demand is coming from 
emerging markets, in regions such 
as Asia and Latin America.

World Population Growth 1990-2050
Billion

2. Supply constraints
At the same time as demand is 
rising, production is becoming more 
challenging. Competition for resources 
such as water and land for producing 
animal protein is intensifying. 
Increasingly volatile and unpredictable 
weather patterns can also significantly 
affect crop harvests and hence the 
availability and cost of animal feed. 
This puts pressure on producers 
to be as efficient as possible.

3. Shorter, simpler  
supply chains
Supply chains that were previously 
fragmented, with multiple steps 
between food producers and 
consumers, are becoming shorter 
and transparency is increasing. 
The result is that consumer needs 
are having a more direct influence 
on food producers. This is driving 
demand for higher-quality animal 
protein and less use of drugs.

6.3 

6.0 

5.7 

5.4 

5.1 

3.2 

3.3 

3.3 

3.3 

3.4 

3.4 

3.4 

3.4 

 2050

 2045

 2040

 2035

 2030

 2025

 2020

 2015

 2010

 2005

4.7 

4.3 

4.0 

3.6 

3.2 

3.3 

3.3 

3.3 

3.2 

3.0 

 2000

2.9 

 1995

2.6 

 1990

2.3 

 Urban

 Rural

Source: United Nations, Department of Economic and 
Social Affairs, Population Division (2014).

As consumers move from an 
agricultural to an urban lifestyle, 
they tend to become wealthier. 
This in turn leads to an increasing 
demand for animal protein, as 
meat and dairy products become 
a larger part of people’s diets.

4. Changes in production
In response to all these issues, 
food producers are increasingly 
turning to high-quality genetics to 
increase production and efficiency. 
For example, artificial insemination 
(‘AI’) in dairy has reached 75% in 
the US and 50% in India. There is 
scope for considerable growth 
in markets such as Brazil, where 
AI is used in just 13% of herds.

The scale of production is also 
increasing, as producers focus on 
efficiency and look to consolidate 
and vertically integrate, leading 
to a greater proportion of animal 
protein being delivered by larger, 
more technified producers globally. 
For example, in porcine, large scale 
integrated pork production accounts 
for the majority of pork production 
in the US and Brazil, and is a growing 
proportion of production in China.

Genus plc Annual Report 2015 
Market Profiles

11

Porcine

Dairy

Beef

Industry

Significant 
barriers to entry, 
with high product 
differentiation

Lower barriers 
to entry, with 
less product 
differentiation

Lower barriers 
to entry, with 
less product 
differentiation

Customer landscape

Consolidated 
and highly 
technified, with 
royalty contracts 
linking price to  
value added

Fragmented 
and some 
technification,  
with prices per 
unit of sale

Fragmented 
and some 
technification,  
with prices per 
unit of sale

The Scale of the Opportunity
World production millions of tonnes

Milk

 2024

 2015

933 

794 

Pork

 2024

 2015

Beef

 2024

 2015

129 

118 

75 

68 

Forecast compound growth (2015–2024)

+1.8%

+0.9%

+1.1%

Data set: OECD-FAO Agricultural Outlook 2015-2024.
Note – Beef includes veal: Beef and pork measured as cwe.

Genus PIC and Genus ABS operate 
in markets with different dynamics.

The global porcine sector is 
consolidated and technified in many 
of our key markets, with strong 
representation of large integrated pork 
producers. Such producers are more 
able to measure and realise the direct 
benefits of genetic improvement and 

often rely on head-to-head validation 
trials to select their preferred supplier 
of genetics. These genetics are 
supplied from proprietary animal lines 
and purchased on multi-year genetic 
improvement contracts, with payment 
tied to the resulting improvement in 
the customer’s breeding herd. The net 
result is a market with differentiated 
products and high barriers to entry.

In dairy and beef, the global market 
is much more fragmented and 
customers are typically less technified. 
Products and their genetic merit 
have historically been benchmarked 
to public indices and all breeders’ 
genetics are typically sold in an open 
market system, with no restrictions on 
further genetic dissemination through 
the resale of genetic offspring. Barriers 
to entry are therefore lower and 
products are priced on a transactional 
basis. However, both the dairy and 
beef industry are seeing an increasing 
trend towards technification, with 
some of the leading dairy and 
beef producers looking to invest in 
bilateral partnerships with genetic 
suppliers to improve their productivity 
and the quality of their herds.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION12

Business Model

CLEAR PATH TO CREATING, 
DELIVERING & SHARING VALUE

Genus’s Competitive Advantages
Genus’s business model is built on competitive 
advantages which help us create value for our 
customers and shareholders. Our strategy 
(see pages 14 and 15) reinforces and builds  
on these advantages.

Our competitive edge comes from:
•  continuously improving our proprietary lines of 

breeding animals, using the best science available;
•  our global distribution capability, through our supply 

chain, technical service and sales network;

•  long-lasting customer relationships, enhanced by our 

services to help farmers get the best from our 
products; and

•  a business model and multi-species approach that 
allow us to continually strengthen and leverage our 
technology platform.

“ Genus is absolutely focused on driving genetic 
improvement faster than ever, delivering this 
improvement to our customers more quickly 
and efficiently, and capturing a share of the 
value we deliver to our customers.”

Karim Bitar
Chief Executive

Produce Differentiated 
Animal Genetics

Genus accelerates genetic 
improvement by exploiting 
rapid advances in molecular 
and genetic biology. We do 
this through our world-class 
in-house team of scientists and 
technicians, and by strategically 
collaborating with universities 
and other biotech companies. 

Our proprietary techniques help 
us determine the best animals 
to mate, so our customers see 
faster genetic gains. To determine 
breeding goals, we use proprietary 
indices of desirable animal 
traits. We own elite animals, 
and supplement them with elite 
genetics from outside our herds.

We work closely with customers 
and tailor our genetic programmes 
to their needs. This enables 
us to deliver outstanding and 
differentiated products, to maximise 
our customers’ profitability.

Driving genetic 
improvement faster 
than ever...

Genus plc Annual Report 201513

Share in the 
Value Delivered

We look to capture an 
appropriate share of 
the value we deliver to 
customers. We do this by:
•  targeting customers who will 

value Genus genetics;

•  demonstrating the value of 

our genetics; and

•  aligning Genus’s interests with 
its customers’, by linking our 
prices to higher productivity 
and the genetic improvement 
delivered.

Distribute Genetics

Our porcine business owns 
genetic nuclei herds, where 
we continuously improve the 
genetic traits of our proprietary 
elite pig lines. We then cross and 
multiply these lines, to provide 
breeding stock for commercial 
pig production. We do this 
through more than 500 breeding 
herds in 35 countries, around 
98% of which are owned by 
our customers or third-party 
multipliers. This structure is a 
significant strength, allowing 
us to meet demand for our 
genetics throughout the world, 
protect our intellectual property 
and reduce our exposure to 
farming and commodity risk.

Genus ABS operates owned 
studs in the UK, US, Canada 
and Brazil, with a further stud 
currently under construction in 
India. We also house our bulls 
in third-party owned studs in 
North America, Europe, Australia 
and Latin America, providing 

ABS with a significant distribution 
platform. We process and 
distribute genetics to over 
40,000 customers worldwide, 
selling directly in 23 countries 
and through distributors in a 
further 54 countries. Following 
our acquisition of 51% of IVB, 
Genus ABS also produces and 
distributes embryos. Through 
embryo production, we are 
able to provide our customers 
with an elite genetic product, 
by controlling the selection 
of both male and female 
parent donors (see page 4).

To maximise our products’ 
potential, our technical service 
teams assist customers to achieve 
the best results in nutrition, 
reproduction, health management 
and other areas. Our teams 
help customers select the right 
genes to meet their goals, and 
we also benchmark our products 
against our competitors’.

...delivering improvement to 
our customers more quickly 
and efficiently...

...and capturing a 
share of the value 
we deliver to our 
customers.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION14

Strategic Framework

Goals and Strategy for Growth
Genus has a robust strategy to meet its corporate 
goals and capture the significant growth 
opportunities in the animal genetics market. 

Performance
Our key performance indicators 
measure how we are achieving our 
goals. 

Risk
We look to understand and mitigate 
the risks to achieving our strategic 
goals. 

Strategic Progress
Each of our divisions and our R&D 
function has strategic priorities that 
support our Group strategy. 

see pages 16 and 17

see pages 18 and 19

see pages 20–35

Our corporate goals are to:

  Create Genetic 
Improvement

  Drive  
Profitability

Being the pioneer and leading in genetics  
is vital for our continued success. 

To capture our share of the value we create  
through superior genetics. 

Link to strategy: 

Link to strategy: 

  Deliver Volume 
Growth

  Generate  
Cash

Our market relevance is measured by the number  
of animals on farms using our genetics.

To reinvest in the business and provide returns to  
shareholders.

Link to strategy: 

Link to strategy: 

Genus plc Annual Report 201515

Our strategy for growth has four elements:

Increasing 
Genetic Control 
and Product 
Differentiation

To maintain and enhance 
our product leadership.

We do this by:
•  enhancing our use of 
genomics, to strongly 
accelerate the rate of 
genetic improvement;
•  increasing our control of 

bovine genetic 
development, through 
elite nucleus herds and 
proprietary indices;
•  investing in proprietary 

technologies, with a focus 
on disease resistance and 
gender skew; and
•  collaborating with 
universities and 
biotechnology companies 
on the latest 
developments in 
quantitative and 
molecular genetics.

Targeting Key 
Markets and 
Segments 

Tailoring the 
Business  
Model 

Strengthening 
Core 
Competencies 

To have the right offering 
for the right customers, 
who value our genetics and 
understand their benefits.

We do this by:
•  ensuring we have the 
right products, in the 
critical geographies, to 
meet the needs of our 
target customers, which 
are typically:
 – integrated pork 
producers and 
farrow-to-finish pig 
producers;

 – enterprise and large 

commercial dairies; and

 – integrated beef 
processors;

•  aligning our products and 
services to key customer 
segments, which value 
our genetics and 
technical services; and
•  investing for growth in the 
emerging economies, 
while strengthening our 
position in more mature 
markets such as the US 
and Europe.

To adapt our approach to 
suit different markets, 
demonstrating the value 
our genetics deliver to our 
customers and aligning 
pricing to that value.

We do this by:
•  developing products that 

meet each market’s 
specific requirements;
•  ensuring we have the 

right commercial model, 
notably:
 – transitioning from 

direct sales to royalties 
in our porcine business, 
where appropriate; and

 – matching our 
resources to 
customers, using cost 
to serve and customer 
segmentation;

•  working with JV partners, 

to access or create 
capacity to serve new 
markets; and

•  conducting trials to 

validate the benefits of 
our genetics for 
customers.

To have the skills we need 
to implement our strategy.

We do this by:
•  developing our marketing 

capability and 
strengthening our key 
account management;
•  strengthening our supply 

chain, allowing us to 
distribute genetics more 
efficiently and cost 
effectively to our 
customers;

•  stepping up our technical 
support to customers; 
and

•  enhancing our people 
management, and 
transferring people and 
skills to key target 
markets.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION16

Key Performance Indicators

We monitor and measure our strategic progress by reference 
to our four corporate objectives: Create Genetic Improvement; 
Deliver Volume Growth; Drive Profitability; and Generate Cash.

Net Merit Rankings
Daughter-Proven and Genomic Bulls

 2015

23 

13 

Create Genetic Improvement

 2013

 2012

 2014

30 

31 

28 

6 

11 

11 

Porcine Genetic Improvement Index
US$

Net Merit Rankings
Daughter-Proven and Genomic Bulls

 2011

33 

7 
 Proven
 Genomic

 2015

 2014

 2013

 2012

 2011

2.23 

1.98 

1.73 

1.31 

3.64 

 2015

 2014

 2013

 2012

 2011

Measures the genetic gain we achieve 
in our porcine nucleus herds. 

Definition
The index measures the marginal 
economic value improvement in 
customers’ US$ profitability, per 
commercial pig per year, on a rolling 
three-year average. Prior years’ 
index ratings have been updated, 
to reflect the latest results from 
genomic selection and economic 
values of pork production.

Performance
A step change in genetic gain 
value improvement, up US$1.41 
to US$3.64, as a direct result of 
implementing genomic selection 
technology over the last two years.

23 

13 

30 

31 

28 

6 

11 

11 

33 

7 
 Proven
 Genomic

Monitors our success in developing 
bulls that are highly ranked, because 
of their genetic performance and 
economic merit. 

Definition
The number of our generally available 
Holstein bulls listed in the top 100 Net 
Merit US$ rankings for progeny tested 
and the top 100 Genomic Net Merit 
rankings for genomically tested sires.

Performance
We have strengthened our genomic 
product position, with growth of our 
numbers of top 100 genomic Holstein 
bulls. Overall, Genus maintained a 
strong product line-up and remains well 
positioned relative to the competition. 

Deliver Volume Growth

Dairy and Beef Volume Growth
%

Porcine Volume Growth
%

 2015

 2014

 2013

 2012

 2011

6 

5 

5 

 2015

 2014

 2013

 2012

 2011

8 

11 

9 

6 

6 

5 

7 

Tracks our global unit sales growth in 
dairy and beef. 

Tracks the growth in the number of 
pigs with PIC genetics globally.

Definition
The change in volume of dairy, 
beef and sorted units of semen, 
delivered to customers in the year.

Performance
Volumes grew 6% to 18.5 million 
doses, with the strongest growth in 
Brazil and our European distribution 
business. Double digit growth of 
beef units and sorted units were 
the main product contributors.

Definition
The change in volume of both direct 
and royalty animal sales, using a 
standardised MPEs measure of the 
slaughter animals that contain our 
genetics. Results, including prior 
years, now include MPEs from 
Agroceres PIC, our Brazilian JV.

Performance
Volumes grew 6% to 132 million 
MPEs, with strong double digit 
growth in Latin America and strong 
royalty volume growth, offsetting 
declines in Russia and China caused 
by adverse market conditions.

Genus plc Annual Report 201517

Drive Profitability

Adjusted Operating Profit 
(Including JVs) £m

Operating Profit per MPE
£

Operating Profit per Dose of Semen
£

 2015

 2014

 2013

 2012
 2011

51.2 

44.8 

48.2 

48.0 

44.8 

 2015

 2014

 2013

 2012

 2011

0.43 

0.38 

0.41 

0.43 

0.35 

 2015

 2014

 2013

 2012

 2011

0.88 

1.03 

1.19 

1.26 

1.25 

To track underlying profit generation.

Monitors porcine profitability by unit.

Monitors bovine profitability by unit.

Definition
Operating profit including share 
of JVs, adjusted to exclude IAS 41 
valuation movements on biological 
assets, amortisation of acquired 
intangible assets, share-based 
payments and exceptional items.

Performance
£51.2m, up £6.4m (up £8.0m in 
constant currency; 2014: flat) due to 
a strong performance in Genus PIC, 
particularly in North and Latin America.

Definition
Net porcine operating profit globally, 
expressed per MPE. Results, including 
prior years, now include our share 
of Agroceres PIC, our Brazilian JV.

Performance
£0.43, up £0.05 (up £0.06 in constant 
currency; 2014: down £0.01) helped 
by higher royalty volumes in North 
America and strong growth in Latin 
America, delivering productivity gains.

Definition
Net dairy and beef operating profit 
globally, expressed per dose of 
semen delivered. Excludes India, as its 
characteristics are substantially different 
to the rest of our bovine business.

Performance
£0.88, down £0.15 (down £0.07 in 
constant currency; 2014: down £0.09) 
due primarily to foreign exchange, 
additional product costs on genomic 
bulls and increased investment in 
bovine product development.

Generate Cash

Cash Conversion
%

Net Debt : EBITDA

 2015

 2014

 2013

 2012

 2011

107 

103 

77 

96 

92 

 2015

 2014

 2013

 2012

 2011

1.2 

1.2 

1.0 

1.1 

1.4 

Monitors our success in converting 
profits into cash.

Definition
Cash generated by operations 
before interest and taxes, expressed 
as a percentage of adjusted 
operating profit (excluding JVs).

Performance
Maintained strong cash conversion 
of 107%, through solid working 
capital management.

Ensures we have a strong balance 
sheet and the financial capability to 
execute our strategy.

Definition
The ratio of net debt (being gross debt 
including finance lease obligations 
less cash held), to adjusted earnings 
before interest, tax, depreciation 
and amortisation (excluding JVs).

Performance
1.2, flat on last year, reflecting the 
increase in net debt from £63.9m 
to £71.8m as a result of foreign 
exchange movement on the US$ 
borrowings, offset by higher EBITDA.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION18

Principal Risks and Uncertainties

Genus supplies biological products to agricultural 
customers and is exposed to a wide range of risks and 
uncertainties. Some of these risks relate to current 
business operations in our global agricultural markets, 
while others relate to future commercial exploitation of 
our extensive R&D portfolio. The table below outlines 
the principal risks and uncertainties affecting Genus 
and how we manage them.

More information on how we identify and manage risks 
can be found in the Corporate Governance Statement 
on pages 58 and 59.

Increasing genetic 
control and product 
differentiation

Targeting key  
markets and  
segments

Tailoring the  
business model

Strengthening 
core competencies

Strategic Risks

Risk description

Developing products and 
our competitive edge

•  Development programme fails to 

produce best genetics for 
customers.

•  Increased competition reduces 

market share and margins.

Commercialising GSS 
technology

•  Launching a new product 

technology carries technical, 
production and financial risks.
•  Failure to commercialise our GSS 
technology due to intellectual 
property (‘IP’) and other disputes.

Commercialising research

•  Failure to focus research initiatives 
on commercially important areas.
•  Failure to lead on ‘game-changing’ 

technology or to make new 
initiatives commercially viable.

•  Regulatory changes may affect the 
approval process for products or 
our ability to export products to 
certain countries.

Capturing value through 
acquisitions

•  Failure to identify appropriate 
investment opportunities or to 
perform sound due diligence.

•  Failure to successfully integrate an 

acquired business.

How we manage risk

Strategy

Risk change in FY15

Dedicated teams align our 
product development to customer 
requirements, while our technical 
services help customers make best 
use of our products. We frequently 
measure our performance against 
competitors in customers’ systems, 
to ensure the value added by our 
genetics remains competitive.

We have a rigorous process 
to prepare for the successful 
commercial launch of our GSS 
technology, supported by 
dedicated internal resources 
and external expert advice.

We also initiated legal proceedings 
in the US, in relation to anti-trust 
issues. The outcome of these 
proceedings will not be known 
until the second half of 2016 
and could prevent or delay our 
plans to commercialise GSS.

Our R&D Portfolio Management 
Team oversees our research, 
ensures we correctly prioritise our 
R&D investments and assesses 
the adequacy of resources and 
its IP freedom to operate. The 
Board is updated regularly on 
key development projects.

We have a rigorous acquisition 
analysis and due diligence 
process, with the Board reviewing 
and signing-off all projects. We 
also have a structured post-
acquisition integration planning 
and execution process.

Increased due to higher 
investment in GSS in 
2015 in response to 
successful field trials. 

Key initiatives are progressing 
through the R&D life cycle.

The robust process that 
helped us to successfully 
acquire and integrate 
Génétiporc in 2014 was used 
again for the acquisition and 
integration of Birchwood 
and IVB in 2015. 

Genus plc Annual Report 201519

Strategic Risks

Risk description

Growing in emerging markets

•  Failure to appropriately develop 
business in China and other 
emerging markets.

Operational Risks

Protecting IP 

•  Genus-developed genetic  

material, methods and technology 
could become freely available to 
third-parties.

Ensuring biosecurity and 
continuity of supply

•  Loss of key livestock, owing to 

disease outbreak. 

•  Loss of ability to move animals or 
semen freely (including across 
borders) due to disease outbreak, 
environmental incident or 
international trade sanctions.
•  Industry-wide disease outbreaks 
affecting demand for Genus 
products.

Financial Risks

How we manage risk

Strategy

Risk change in FY15

We have a robust organisation, 
blending local and expatriate 
executives supported by the 
global species teams, to ensure 
we comply with our global 
standards. The Board provides 
regular oversight and dedicated 
significant time in FY15 to 
discussing our strategy and the 
results of our operations in China.

We have a global, cross-functional 
process to identify and protect our 
IP. Our customer contracts and 
our selection of multipliers and 
JV partners include appropriate 
measures to protect our IP. We 
conduct robust ‘Freedom To 
Operate’ searches to identify 
third-party rights to technology.

We have stringent biosecurity 
standards, with independent 
reviews throughout the year to 
ensure compliance. We continue to 
extend the geographical diversity 
of our production facilities, to 
avoid over-reliance on single sites.

Volatility in the Chinese 
porcine market continued 
in 2015. In response, we 
adjusted our plans and 
approach to the market, 
which reduced our risk. 
However, we were also 
affected by border closures in 
the Russian porcine market, 
which increased our risk.

We continued to strengthen 
our health management and 
supply chain resilience. The 
risks associated with the 
2014/15 outbreak of PEDv 
in North America have been 
significantly mitigated. 

Managing agricultural market 
and commodity prices 
volatility

•  Fluctuations in agricultural markets 
affect customer profitability and 
therefore demand for our products 
and services.

•  Increase in our operating costs, due 

to commodity pricing volatility.

We continuously monitor markets 
and seek to balance our costs and 
resources in response to market 
demand. We actively monitor and 
update our hedging strategy to 
manage our exposure. Our porcine 
royalty model and extensive use of 
third-party multipliers mitigates the 
impact of cyclical price reductions 
or cost increases in pig production.

Funding pensions

•  Exposure to costs associated with 
failure of third-party members of 
joint and several liabilities pension 
scheme.

•  Exposure to costs as a result of 

external factors (such as mortality 
rates, interest rates or investment 
values) affecting the size of the 
pension deficit.

We are the principal employer 
for the Milk Pension Fund and 
chair the group of participating 
employers. The fund is now closed 
to future service and has an agreed 
deficit recovery plan, based on 
the 2012 actuarial valuation. The 
result of the 2015 triennial actuarial 
valuation is due in late 2015. We 
monitor the strengths of other 
employers in the fund and have 
retained external consultants 
to provide expert advice.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION20

Genus PIC
Strategic Progress

“ We have continued to make 
significant strategic 
progress, including further 
increases in the rate of 
genetic gain and a reduction 
in genetic lag. We see the 
potential for further growth 
across the world and have 
developed robust plans to 
help us seize these 
opportunities.”

Bill Christianson
Chief Operating Officer,  
Genus PIC

Increasing Genetic Control  
and Product Differentiation 

Targeting Key Markets  
and Segments 

Progress Against 2015 Objectives 
We aimed to: 
•  increase the rate of genetic gain by a further 10%; 

enhance our products, by completing the integration 
of Génétiporc; and reduce genetic lag by four months.

During the year, we: 
•  increased the rate of genetic gain by more than 10%, 
by applying genomic analysis across all traits and 
product lines;

•  integrated Génétiporc, including embedding its genes 
in our improvement programme and assimilating its 
employees; 

•  acquired Birchwood Genetics to strengthen our 
genetic distribution platform serving mid- and 
small-sized customers in North America; and

•  reduced genetic lag globally by two months, despite 

the impact of PEDv in North America.

2016 Priorities 
We will: 
•  continue to harness genomics to accelerate the rate of 

genetic improvement; 

•  develop two new product lines, combining our 
proprietary genes with those acquired from 
Génétiporc;

•  invest in product validation trials, to demonstrate the 

value of our products against the top five competitors 
in each market;

•  increase global distribution of our elite boars; and
•  reduce genetic lag by two months. 

Progress Against 2015 Objectives 
We aimed to: 
•  build on our strength in the Americas; increase our 
presence in the top 40 European accounts; and 
introduce a relationship management system, 
enabling the global deployment of our Key Account 
Management and Technical Service offering to meet 
customers’ needs.

During the year, we: 
•  increased volumes across the Americas by 8% and 
grew our share of business with the region’s top 50 
customers;

•  reshaped the European team to focus on the top 40 
customers, while maintaining performance; and 

•  introduced a global relationship management system, 

the Targeted Customer Interface (‘TCI’), to draw 
together information and insights on customers 
worldwide. 

2016 Priorities 
We will: 
•  continue to build our presence and share of business 

with large customers in every region; 

•  strengthen and standardise processes and customer 
offerings across our business, such as adopting a 
consistent global approach to key account 
management; and

•  continue to build relationships with key industry 

stakeholders, for example through our biennial global 
symposium. 

Genus plc Annual Report 201521

L I N K  T O  S T R AT E G Y

C A S E S T U DY
PARTNERING TO 
SUPPORT A GROWING 
BUSINESS
Sandy Pine Systems and Genus PIC have 
enjoyed a long and fruitful partnership. 
Owners Greg and Vicki Wilke started 
their multiplier relationship with PIC in 
1983, with 450 grandparent sows. 

Today Sandy Pine has 140 employees 
and 16,800 sows, producing more than 
175,000 Camborough Isowean gilts 
each year. It has added a 440-head 
PIC boar stud and 7,800 Camborough 
commercial sows, and doubled its 
multiplier to 11,000 sows, as well as 
completing a state-of-the-art feed 
mill. This growth has been made 
possible by the Wilkes’ continued 
belief in PIC’s genetic value, sustained 
over more than 30 years.

Tailoring the Business Model 

Strengthening Core  
Competencies 

Progress Against 2015 Objectives 
We aimed to: 
•  continue the transition to a royalty pricing model in 

South America, Europe and Asia; establish and stock 
three new sire line nucleus farms across the US and 
Latin America; and further increase supply chain 
efficiency.

During the year, we: 
•  increased the proportion of global volumes under the 
royalty model, including increases of 11% in Asia and 
21% in Europe;

•  established sire line nucleus farms in Quebec 

(Canada), Ohio (US), and Chihuahua (Mexico); and

•  increased effectiveness across our supply chain, 
including through closing inefficient units and 
managing transport costs. 

2016 Priorities 
We will: 
•  continue to implement a more consistent approach to 

our global supply chain;

•  ensure our facilities remain open and operational at 

least 90% of the time, and make them more resistant 
to livestock disease; and 

•  add 10,000 sows to large multiplier sites and remove 
at least 5,000 from smaller sites, to further increase 
efficiency.

Progress Against 2015 Objectives 
We aimed to: 
•  complete our first product validation trials in Asia; and 
develop and roll-out further training modules through 
our Key Account Manager Academy. 

During the year, we: 
•  completed and won validation trials in China and 

Thailand, and started to extend trials to Europe; and 
•  introduced seven new modules to our PIC Academy, 

which is our training resource for key account 
managers around the world. 

2016 Priorities 
We will: 
•  continue to invest in our Academy and develop new 

training modules; 

•  implement customer-centric sales techniques across 

our porcine business; and 

•  continue to enhance the culture of employee health 

and safety across our business, including developing, 
implementing, communicating and measuring 
progress on global standards. 

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
Performance
Genus PIC performed very strongly, 
with operating profits including 
JVs up 17% in constant currency, on 
revenue growth of 15% to £175.5m. 
Volumes grew by 8%, with all 
regions contributing. Operating 
margins per MPE improved through 
completion of the integration of 
Génétiporc and the benefit of 
synergies a year ahead of schedule 
and price and cost management. 

In North America, profits were up 
11% in constant currency, on volume 
growth of 8%. Following the PEDv 
outbreak in 2014, royalties were 
impacted during the first half of this 
financial year. However, this was 
offset by strong animal shipments, 
as customers started to expand and 
improve their herds once the impact of 
the disease became better contained. 
There was also the benefit of a full 
year of Génétiporc and Birchwood 
contributed positively, as expected. 

Latin American profits improved 
42% in constant currency on a 14% 
volume increase, helped by an 
exceptionally strong operating profit 
performance from the Agroceres PIC 
JV (up 98%). Agroceres PIC benefited 
from a full year’s contribution from 
Génétiporc, investments made in 
updated genetics and an improved 
supply chain, market share gains 
and favourable market conditions. 
We also saw strong profit growth in 
Mexico (up 38%), while Latin America’s 
overhead costs were well controlled.

22

Genus PIC
Operating Review

Corn – Key Markets
CORN – KEY MARKETS
(£ PER TONNE)
£ per tonne

Pork – Key Markets
PORK – KEY MARKETS
(£ PER KG)
£ per kg

300

250

200

150

100

50

0
Aug 12

US

Aug 13

Brazil

3.0

2.5

2.0

1.5

1.0

0.5

Aug 14

Aug 15

Aug 12

Aug 13

Aug 14

Aug 15

EU

China

US

Brazil

EU

China

Russia

Market
Market conditions for Genus PIC’s 
customers were generally favourable 
throughout the year, with the 
exception of Europe. In North America, 
the outbreak of PEDv that peaked 
in early 2014 led to tight pork supply 
and record pig prices in the first half 
of this financial year. Combined with 
low input costs, this gave producers 
exceptional margins. A strong rebound 
in supply during the second half of 
the year led to a considerable drop in 
US pork prices, to levels that are more 
reflective of long-term averages. 

In Brazil, pig prices reached a record 
high in October 2014 helped by 
strong exports, particularly to Russia, 
following the ban on exports from 
the EU to Russia. By the end of the 

year, prices had fallen back to more 
normal seasonal patterns. However, 
the outlook remains positive for the 
Brazilian pork sector, with strong 
domestic consumption expected and 
continuing export demand helped by 
the devaluation of the Brazilian Real.

In Europe, the first half of the 
financial year was affected by 
continuing production expansion 
and export bans, primarily to Russia, 
leading to oversupply and a 21% 
decline in pork prices compared 
with the prior year. Despite some 
stabilisation of prices in the first half 
of calendar year 2015, helped by 
increased exports, prices were still 
17% below the prior year and farmer 
margins were generally negative. 

L I N K TO  S T R AT E G Y

C A S E S T U DY
TRANSFORMING OUR 
JOINT VENTURE
Agroceres PIC is our JV in Brazil and 
Argentina with the Agroceres Group, 
a leading agriculture supplier. In recent 
years, Agroceres PIC has transformed 
its business and performance. Major 
changes include conversion from 
upfront sales to a royalty model, the 
construction of South America’s largest 
and most modern boar stud and the 
creation of key account management 
and technical services, dedicated to 
the top 80 accounts. The result has 
been a market share increase from 
42% to 53% and impressive operating 
profit growth in the last two years. 
The business is now well positioned 
to deliver further strong growth in 
these highly important markets.

Genus plc Annual Report 201523

“ We have shown it is possible 
to have good results at low 
cost, through high health 
status, nutrition and the 
genetic support of PIC.”

Claudio Freixes
General Manager,  
Kekén

Revenue
Adjusted operating profit exc JV
Adjusted operating profit inc JV

2015 
£m

175.5
57.2
61.9 

Actual currency

2014
 £m

152.8
49.9
52.6 

Movement 
%

15
15
18

Constant  
currency 

Movement 
%

15
13
17

Adjusted operating margin exc JV

32.6%

32.7%

(0.1)pts

(0.5)pts

In Europe, volumes increased 2% 
and operating profit increased 5% in 
constant currency, as we continued 
to make progress with our strategy 
to target the larger integrated pork 
producers. Progress with a number of 
key accounts was encouraging and 
the proportion of volumes sold under 
royalty contracts increased to 59% 
during the year (2014: 38%). At the 
same time, we took further action to 
reduce our exposure in directly owned 
operations, including streamlining 
and standardising the UK boar stud 
operations; establishing European 
focused support in Technical Services, 
Genetic Services, Health Assurance 
and Supply Chain; and expanding the 
supply of high indexing animals at 
multiplication partners, to supply our 
best products to European customers.

During the financial year, we 
successfully integrated Birchwood 
and Génétiporc into our operations, 
delivering the expected synergies 
from both acquisitions ahead of the 
planned timeframes. Genus PIC also 
continued to invest in technology 
(particularly genomics), distribution 
networks, technical service capabilities 
and key account management, to 
help us add even greater value for 
customers. We made continued 
progress in demonstrating the 
strength of our product offering 
through increased validation trials 
with a number of large integrated 
pork producers around the world. 

L I N K TO  S T R AT E G Y

C A S E S T U DY
BENEFITING FROM OUR 
ROBUST GENETICS
Kekén is Mexico’s leading pork 
producer, with 61,500 sows. It 
operates feed manufacturing and 
processing plants, and sells through 
its 272 retail stores and via export. 

PIC has partnered with Kekén since 1992, 
supplying top genetics and technical 
expertise. The climate makes conditions 
difficult for intensive rearing but the 
robustness of our genetics has helped 
Kekén increase sales by over 100% in the 
last five years, to 153,000 tonnes in 2014.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION24

Genus ABS
Strategic Progress

“ We grew business 
volumes by 8% during 
2015, by working to deliver 
the right products and 
services to our customers 
in all regions. We also 
invested in developing 
a more differentiated 
and proprietary genetics 
offer. The acquisition 
of IVB is a significant 
step on this journey.”

Saskia Korink Romani
Chief Operating Officer,  
Genus ABS

Increasing Genetic Control  
and Product Differentiation 

Targeting Key Markets 
and Segments 

Progress Against 2015 Objectives 
We aimed to: 
•  increase genetic control and bovine product 

differentiation; strengthen our portfolio of genomic 
dairy bulls; and develop a genetic nucleus herd for beef.

During the year, we: 
•  grew our genomic bull presence in public ranking 

indices by 18%;

•  established a nucleus herd for beef and expanded our 

elite dairy female breeding programme, complementing 
our existing bulls;

•  developed the two highest-ranking tropical bulls in 
Brazil, with proprietary type and management 
information; and

•  acquired 51% of IVB, to help accelerate genetic 

improvement in our customers’ herds by enabling the 
selection of both male and female parents through the 
use of IVF technology.

2016 Priorities 
We will: 
•  maintain competitiveness in public ranking indices, 

while positioning our products by introducing 
proprietary indices;

•  further strengthen the elite female programme and 

develop plans to ring-fence our proprietary genetics;
•  develop our beef nucleus herd and begin to identify 

bulls with the best genetic potential; and

•  continue to develop our proprietary gender skew 

technology.

Progress Against 2015 Objectives 
We aimed to: 
•  continue implementing our customer segmentation 

model around the world, helping us identify and meet 
the needs of each segment; grow in our existing dairy 
markets and explore new markets; and pursue direct 
service agreements with integrated beef or dairy 
suppliers.

During the year, we: 
•  grew revenue by 9% (13% in Latin America, 9% in 

North America and 5% in Europe);

•  used our segmentation model to start tailoring 

offerings to different customer types; and

•  built relationships with leading integrated beef 

producers worldwide, with the aim of replicating the 
model established with ABP Group.

2016 Priorities 
We will: 
•  build partnerships with customers seeking to improve 
operational efficiency and profit, tailoring our offering 
to meet their needs;

•  develop and deliver innovative approaches for more 

transactional customers, with appropriate pricing and 
service levels; and

•  continue to grow volumes and market share in existing 
markets, while exploring opportunities in new markets.

Genus plc Annual Report 201525

L I N K  T O  S T R AT E G Y

C A S E S T U DY
GROWING OUR 
BUSINESS THROUGH 
TAILORED MODELS
Our French business drives growth 
by tailoring its offering to different 
market segments. For example, we 
target dairies with up to 500 cows by 
using our Genetic Management System 
to help customers achieve the traits 
they want in their herds. For breeder 
herds, who demand our elite genetics, 
our field sales team is leveraging the 
breadth of our proven and genomic 
bull line up. We also have an alliance 
with a leading co-operative, Genes 
Diffusion, to provide selected genetics 
to traditional AI customers. This tailored 
approach has enabled us to triple our 
sales in France over the last decade.

Tailoring the Business Model 

Strengthening Core  
Competencies 

Progress Against 2015 Objectives 
We aimed to: 
•  demonstrate the benefits of our genetics by using our 
Genetic Management System (‘GMS’); and work with 
large integrated beef supply to validate our genetics in 
a beef-on-dairy offering.

During the year, we: 
•  increased GMS use by 16%;
•  tested Net Profit Genetics with profit-focused 

customers, aligning the value of our genetics with 
their commercial goals;

Progress Against 2015 Objectives 
We aimed to: 
•  upgrade our GMS, to help customers select products 
for more breeding situations; refine our supply chain 
processes, to improve product availability; and deploy 
new systems and processes, so our sales and technical 
service teams can meet their objectives.

During the year, we: 
•  upgraded our hand-held GMS tool for dairy 

customers;

•  enhanced our product forecasting techniques, to 

•  progressed our beef-on-dairy offer, harnessing dairy 

improve the efficiency of our supply chain;

herds to disseminate beef genetics; and

•  introduced tablet technology and tools, to help sales 

•  worked with Powerline partners and beef processors, 

staff communicate with customers; and

to assess the value of our genetics.

2016 Priorities 
We will: 
•  emphasise the economic value of genetic 
improvement using our genetic toolbox;

•  introduce globally consistent offerings for partner-

oriented customers;

•  conduct further trials for our beef-on-dairy and 

Angus-on-Nelore products; and

•  launching IVB USA, to capture the demand for 

commercial IVF.

•  certified 30 Reproductive Management System 

technicians and delivered Technical Service solutions 
to more than 1,000 customers with over 1 million cows 
in 25 countries.

2016 Priorities 
We will: 
•  roll-out phase 1 of our GMS software rewrite;
•  promote knowledge sharing and develop an 

integrated go-to-market strategy with IVB in key 
markets; and

•  continue to invest in our people, particularly 

leadership and sales effectiveness.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
Performance
Genus ABS had a flat operating 
profit in constant currency, on 
volume growth of 8% and revenue 
growth of 9%. Higher regional profit 
contributions in all regions were offset 
by increased central supply chain 
costs, principally due to royalties 
on leased genomic bulls, adverse 
foreign exchange cross-rates on 
US produced semen, and a higher 
mix of sorted semen. Effective 
sales management enabled a 2% 
improvement in average selling prices 
(‘blend’) across the business and 
ancillary product sales also improved. 

In North America, profits grew by 
13% in constant currency, driven 
by a 1% volume increase, increased 
blend, strong cost management 
and additional contributions from 
adjacent products. Beef performance 
was strong, with volumes up 18% 
over the prior year, including the 
continued increased use of beef 
semen in dairy cows. Sorted 
semen volumes grew 54%.

In Europe, profits improved 7% in 
constant currency. France, UK and 
the European Distributor business 
helped volumes to grow 14%. 
However, the strong growth in the 
European Distributor business, where 
product is sold at wholesale prices, 
led to an overall 5% blend decrease 
in Europe. Profit growth of 3% in 
the core markets of the UK, Italy 
and France was tempered by the 
challenging dairy market conditions. 

26

Genus ABS
Operating Review

DAIRY – KEY MARKETS
Dairy – Key Markets
(PENCE PER LITRE)
Pence per litre

Beef – Key Markets
BEEF – KEY MARKETS
(LIVE CATTLE £ PER KG)
Live cattle £ per kg

45

40

35

30

25

20

15
Aug 12

US
India

3.0

2.5

2.0

1.5

1.0

Aug 13

Aug 14

Aug 15

Aug 12

Aug 13

Aug 14

Aug 15

Brazil

EU

China

Russia

US

Brazil

Market
Following a period of buoyant prices 
in the early part of 2014, dairy prices 
declined significantly in Europe, North 
America and Latin America. This 
resulted from a number of causes, 
including: a Russia dairy import 
ban; the slow down of China milk 
powder imports; intense pressure in 
many international retail consumer 
markets; the impact of the removal 
of EU dairy quotas in the spring 
of 2015; and favourable weather 
conditions in key dairy producing 
countries, resulting in oversupply. 

By June 2015, global dairy prices 
were down 32% over the prior year, 
with Europe down 19%, the US down 
28% and Brazil down 5%. In the short 
term, dairy prices are expected to 

remain depressed, with global supply 
still exceeding demand and countries 
with milk production deficits having 
already taken advantage of low 
prices to stockpile imports. Market 
predictions are for a gradual recovery 
at best, towards the end of this 
calendar year and going into 2016. 

Beef prices have continued on their 
upward trajectory in the US, with 
average prices 11% higher than they 
were a year ago as demand continues 
to outstrip supply. The Brazilian beef 
market should also remain strong, with 
the Brazil export industry continuing 
to expand with countries such as 
China looking overseas to meet their 
demand, and the weakening Real 
providing a competitive advantage.

L I N K TO  S T R AT E G Y

C A S E S T U DY
UNDERSTANDING AND 
MEETING CUSTOMER 
NEEDS
Genus ABS focuses on its customers’ 
needs. To do this, we segment our 
customer base and tailor our offer to 
individual requirements. This can range 
from supplying quality genetics to a 
full Reproductive Management System 
(‘RMS’) package, which helps customers 
to optimise their herd pregnancies. 

We also innovate to improve 
performance. Research showed 
that non-RMS customers found it 
challenging to detect when cows 
were in heat. In response, we helped 
to develop Breeder Tag. More than 
150 farms now use the system across 
Europe. It increases the number of 
pregnancies by nearly 50% in the 
first year, subsequently generating 
a significant return on investment.

Genus plc Annual Report 201527

Revenue
Adjusted operating profit
Adjusted operating profit inc  
  non-controlling interest

Adjusted operating margin

Actual currency

2014
 £m

157.4
24.3

24.3

15.4%

Constant  
currency 

Movement 
%

Movement 
%

7
(1)

(3)

9
2

0

(1.1)pts

(1.0)pts

2015 
£m

167.8
24.0

23.5

14.3%

“ IVB made a positive initial 
contribution to results, in line 
with expectations, and the 
integration is progressing 
well.”

Saskia Korink Romani
Chief Operating Officer,
Genus ABS

Across Latin America, profits were 
up 4% in constant currency on a 
9% increase in volumes, combined 
with a 4% blend increase. Argentina 
performed well, despite the difficult 
economic environment in the country, 
and profits improved in Mexico as we 
extended coverage into new regions 
in the country. Volume growth of 9% 
in Brazil was driven by the strength 
of beef sales, which increased 17%. 

IVB, of which 51% was acquired 
at the end of March 2015, made a 
positive initial contribution to the 
results, in line with expectations. 
The integration process for the 
business is progressing well and 
customers and employees have 
welcomed the opportunity to benefit 
from the combination with ABS.

L I N K TO  S T R AT E G Y

C A S E S T U DY
TAKING A NEW 
APPROACH TO MARKET 
IN TURKEY
Turkey is the world’s ninth largest milk 
producer, with 5.3 million cows. In the 
early 1990s, we started collaborating 
with Tayyip Turkaslan, who had multiple 
distributorships in Istanbul. Now we 
are working with his son, Cansin, 
who is a genetics and immunology 
graduate and holds an MBA.

In Turkey, genetics are traditionally 
traded through sub-distributors and 
vets who provide inseminations. 
Together with our distributor Cansin, 
we decided to take a more direct 
approach to selling to larger farms 
and to further differentiate our offer 
through technical support. This has 
resulted in a closer relationship with 
customers and a more accurate 
assessment of the genetics that will 
succeed in a Turkish dairy environment.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION28

Genus Asia
Strategic Progress

“ Despite some challenging 
market conditions during 
the year, especially in China 
and Russia, we maintained 
overall performance. We 
also continued to invest in 
the capabilities that position 
us to seize the long-term 
opportunity in this region, 
and are beginning to see 
positive signs for FY16.” 

Jerry Thompson 
Chief Operating Officer,  
Genus Asia 

Increasing Genetic Control  
and Product Differentiation 

Targeting Key Markets 
and Segments 

Progress Against 2015 Objectives 
We aimed to: 
•  expand our range of genomic bulls and embryo 

programme in India; grow key accounts in China; and 
demonstrate the value of porcine products and drive 
product differentiation. 

Progress Against 2015 Objectives 
We aimed to: 
•  continue implementing PIC’s key account strategy and 
grow business with leading Chinese integrated pork 
producers; grow in Japan, Korea and Vietnam; and 
expand our bovine sales channels in India. 

During the year, we: 
•  strengthened the pipeline of genomic young sires in 
India and now own the leading Holstein, Jersey and 
Murrah buffalo bulls; 

•  grew our share of key Chinese accounts and secured 
commercial relationships with seven of China’s top 20 
pork producers; 

•  conducted and won porcine validation trials with 

leading integrators, demonstrating superior economic 
performance against our competitors; and

•  reduced porcine genetic lag by 0.7 years, by importing 

genes from PIC in North America.

2016 Priorities 
We will: 
•  keep growing our portfolio of genomic bulls in India; 
•  disseminate the latest PIC genetics, including 

populating two new sire line nucleus units in the 
Philippines; 

During the year, we: 
•  grew business with key Chinese accounts, despite 

challenging markets;

•  grew in Vietnam with our partner GreenFeed and 

began selling animals from the nucleus herd 
established in 2014; and 

•  broadened routes to market in India, building 

relationships with leading milk producers, developing 
our distribution and trialling television advertising. 

2016 Priorities 
We will: 
•  further grow our share of large integrated pork 
producers in China, Russia, the Philippines and 
Thailand;

•  work directly with large milk producers by providing 

tailored genetic products and services, while 
strengthening relationships with distributors; and

•  grow our business in India, harnessing the new Chitale 

•  source the most suitable dairy and beef genetics, 

JV stud and our broader sales channels. 

through the global supply chain; and 

•  further validate our products and grow our business 

with integrated pork producers. 

Genus plc Annual Report 201529

L I N K TO  S T R AT E G Y

C A S E S T U DY
EXPANDING OUR 
CAPABILITY IN CHINA
Genus PIC has an exclusive agreement 
to stock and sustain Riverstone’s major 
new pig production project in China. 
In May 2015, we completed the first 
stocking of 6,200 gilts. The unit can 
now produce more than 35,000 gilts a 
year, representing a unique capability 
to supply large Chinese farms with high 
health, top genetic breeding pigs. 

The great grandparent boars 
were imported from Genus PIC US 
genetic nucleus and a dedicated 
Genus PIC service team will now 
maximise the effectiveness of the 
genetic improvement programme. 
The agreement provides us 
with significant new contracted 
multiplication and will enable us to 
develop our royalty model in China.

Tailoring the Business Model 

Strengthening Core  
Competencies 

Progress Against 2015 Objectives 
We aimed to: 
•  build a new Chitale JV bull stud in India and increase 
genomic semen sales and prices; pursue contracted 
production of PIC breeding stock; increase our 
Chinese royalty business; and grow in the Philippines. 

During the year, we: 
•  prepared the Chitale stud for population during H2 

2015 and increased genomic semen sales volumes and 
selling prices in India; 

•  signed Riverstone as our first commercial grandparent 

gilt multiplier in China, delivering 6,200 gilts on a 
royalty basis; and 

•  increased royalty revenue and expanded our share of 

key accounts in the Philippines. 

2016 Priorities 
We will: 
•  work directly with key accounts in China dairy, while 

also expanding our distributor relationships; 
•  develop contracted pig production in China;
•  extend the porcine royalty model across the region, 

including in China; and 

Progress Against 2015 Objectives 
We aimed to: 
•  build strong local teams by developing employees’ 

knowledge and expertise through tailored training and 
development programmes, and expatriate 
assignments; and continue cross-fertilisation of skills 
from other parts of the Group. 

During the year, we: 
•  implemented tailored training programmes in the 

region and in the Americas and Mexico, working with 
Genus colleagues and external veterinarian and 
production groups;

•  supported continuous improvement in health and 
safety by harnessing training materials in multiple 
languages; and 

•  strengthened technical and key account skills and 

knowledge in teams across the region. 

2016 Priorities 
We will: 
•  invest in our team’s commercial skills, to promote the 
benefits of our high-quality genetics to customers; 
and 

•  tailor our approach to developing and growing in new 

•  leverage the global Genus network and increase the 

markets. 

number of overseas assignments, as part of structured 
training and development programmes. 

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
In the Philippines, pig prices were 
lower than last year’s record high but 
still ahead of expectations. Producers 
are profitable and the industry 
continues to attract investment. 

Dairy prices across Asia have been 
impacted by the fall in global dairy 
prices, caused at least in part by a 
reduction in Chinese milk powder 
imports, as well as the Russian 
ban on dairy imports from Europe, 
North America and other countries. 
However, in Russia prices are up 3% 
due to the supply constraints caused 
by the import bans. In Australia, 
dairy prices have remained stable, 
helped by the fall in the currency, 
while in India, prices are down 12% 
compared to the prior year. 

Performance
Adjusted operating profit including 
JVs was unchanged in constant 
currency, while revenue declined by 
9%, primarily due to lower porcine 
sales in Russia, which was affected 
by the border closure and the 
slower economy. Results in actual 
currency were lower than constant 
currency, primarily due to the 
devaluation of the Russian Rouble. 

Porcine
Overall results for the porcine business 
reduced, with volumes 7% lower, 
revenue 18% lower and operating 
profit including JVs 7% lower. In 
Russia, operating profit reduced by 
£1.2m in constant currency (£1.8m in 
actual currency). Although upfront 
sales of gilts and boars were heavily 
affected by the market conditions, 
the royalty business model and our 

30

Genus Asia
Operating Review

China Pork Producer Profitability

)
g
k
r
e
p
£
(

s
s
o
L
/
t
fi
o
r
P

0.6

0.4

0.2

0

-0.2

-0.4

)
g
k
r
e
p
£
(
e
c
i
r
P

3.0

2.6

2.2 

1.8

1.4

1.0

0.6

Aug 12

Feb 13

Aug 13

Feb 14

Aug 14

Feb 15

Aug 15

 Profit  Loss — Liveweight price

into China are a small proportion of 
the market (approximately 2–4%), 
the recent increase in price and low 
domestic supply may provide some 
support to the global market as a 
whole in the next financial year.

Russia implemented a ban on pig 
imports from Europe and North 
America for much of the period. 
However, weakness in the general 
economy and reduced access 
to finance have had a significant 
impact on producers’ willingness to 
expand, despite the business being 
profitable and the country needing 
further growth in agriculture to 
become self-sufficient. As we enter 
the new financial year, Russia has 
approved imports from Canada 
which should benefit Genus. 

L I N K TO  S T R AT E G Y

Market
Market conditions continued to be 
challenging across much of the region 
in the period. In China, a slow down 
in demand for higher priced protein 
foods combined with over supply 
continued to depress pork prices for 
much of the year, impacting pork 
producer profitability. The total sow 
herd over the last 18 months reduced 
by 19%, or almost 9.5 million animals. 
By way of comparison, the total 
US sow herd size is approximately 
6 million. The reductions in supply 
led to a recovery in the pork price 
of approximately 15% towards the 
end of the financial year, helping 
producers’ margins to return to 
positive in June 2015 based on 
Genus’s analysis. Though imports 

C A S E S T U DY
EXPANDING OUR 
PRESENCE IN INDIA
ABS India is expanding rapidly. Having 
grown from 700,000 units of semen in 
2011 to over 2 million in 2015, ABS India is 
now investing in a greenfield production 
facility, through our JV with Chitale.

The state-of-the-art facility is scheduled 
to commission in the second quarter 
of FY16. It will be able to produce over 
7 million semen straws a year and draws 
on our global best practice in health 
and safety, product development and 
production. It will fast-track the genetic 
progress of our stud, reducing the 
genetic gap for Indian dairy animals. 
The investment demonstrates our 
commitment to the Indian dairy market 
and our belief in its long-term growth.

Genus plc Annual Report 2015 
 
 
 
 
 
31

Revenue
Adjusted operating profit exc JV
Adjusted operating profit inc JV

2015 
£m

41.4
5.7
5.5 

Actual currency

2014
 £m

46.5
6.8
6.0 

Movement 
%

(11)
(16)
(8)

Constant  
currency 

Movement 
%

(9)
(9)
0

“Despite market challenges 
in China and Russia, 
Genus maintained overall 
performance with profits 
flat in constant currency.”

Jerry Thompson 
Chief Operating Officer,  
Genus Asia

The Australian business was 
operationally stable during the 
year but incurred a loss on the sale 
of a legacy property. Distributor 
markets were lower due to reduced 
volumes in Japan in the first half, 
although performance improved 
as the year progressed. 

Summary
2015 was a challenging year, with 
adverse market conditions in 
Russia and China. Our continued 
focus on strategic initiatives has 
positioned the business to benefit 
from an improvement in market 
conditions when they arise. 

Adjusted operating margin inc JV

13.3%

12.9%

0.4pts

1.3pts

strong customer relationships kept 
the business profitable and healthy. 
As the industry resumes growth to 
enhance self-sufficiency, and with 
the border recently opening to 
imports from Canada, Genus is well 
positioned to capture this opportunity. 

The operating loss in China porcine 
reduced by £0.6m. Market prices 
remained low during most of the year, 
depressing demand for breeding 
stock, and volumes and breeding 
margin reduced. However, increased 
productivity at the Besun JV and 
in our owned farms, and control 
of selling costs, more than offset 
this. Slaughter test results and the 
operational metrics being achieved 
by our customers have demonstrated 
the value of PIC genetics in China. 
We are working closely with top 
producers, including delivering animals 
under the first royalty agreement with 
Riverstone. In line with our strategy 
of reducing farming exposure, we 
exited two owned farms during the 
year. Following these actions, we 
now have two owned farms in China 
and our share of the Besun JV.

We continued to have good growth 
in the Philippines where operating 
profit grew by 24% and in Vietnam, 
volumes grew by 37%. Both 
businesses grew royalty revenues. 

Bovine
Overall bovine results improved, 
with revenue up 10% on 1% growth 
in volumes, and operating profits up 
7%. In China, revenues and profits 
improved as we continued to broaden 
and develop our sales channels, while 
strengthening our non-exclusive 
distributor relationship with SKX.

Operating profit in India more than 
doubled, with continued growth 
in average selling prices as the 
mix of genomic semen increased. 
Construction of the new Chitale JV 
stud is on track to complete this 
calendar year, which will enable 
us to expand our range of bulls. A 
series of marketing campaigns has 
better positioned ABS as the largest 
international supplier and the only 
one with local production in India. 

L I N K TO  S T R AT E G Y

C A S E S T U DY
GROWING LOCAL 
SUPPLY THROUGH 
PARTNERSHIP
In the Philippines, demand for quality 
pork is rising. However, producers find 
it difficult to increase output because 
of the high investment required, limited 
local supply of quality breeding stock 
and the long production cycle. 

PIC Philippines therefore partners with 
investors and the Bank of the Philippine 
Islands, giving producers access to 
our genetics and technical services, 
alongside funding on favourable terms. 
This is supporting the construction 
of two contract production facilities, 
whose owners are long-standing PIC 
supply chain partners. The units will be 
stocked in FY16 with our genetically 
advanced breeding stock, to upgrade 
and expand the local supply chain 
and serve customers nationwide.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION32

Genus R&D
Strategic Progress

“ Our R&D programme uses 
multiple technologies, 
collaborative partnerships 
and computational 
techniques to generate the 
genetic improvement that 
delivers economic benefits 
for our customers.”

Dr Jonathan Lightner
Chief R&D and Scientific Officer 

Delivering Results Today, Shaping 
Success for Tomorrow 
Our business is founded on 
discovering, developing and delivering 
genetic improvement, to create 
economic benefit for our customers. 
In particular, we are harnessing the 
revolution in genome science, as the 
platform for predictive modelling that 
informs our product development. 
This improves the speed with 
which we select products with trait 
combinations that help customers 
achieve their commercial goals. 

The mission of our R&D teams is 
to deliver sustained profit growth 
across our businesses, by:
•  continuously improving the quality 

of our products, using the best tools 
available; 

•  discovering new value that can be 

delivered by genetics; and 
•  exploring the limits of genome 
science, to enhance our current 
businesses and create new ones. 

We target the majority of our 
research investment in three 
value-creation areas: health and 
welfare, obtaining offspring of the 
optimal gender (gender skew), 
and applying genome science 
advances to genomic selection.

Animal Health and Welfare 
During the year, we continued to 
work with public sector researchers 
to explore genetic improvements 
that enhance animal well-being. 
We pursue multiple approaches 
to creating relevant disease 
resistance. These range from 
applying genomic information 
in natural selection breeding, 
through to cutting-edge gene 
editing, to produce highly targeted 
changes to the animal’s genes. 

We also advanced the application 
of genome science in improving 
the health of dairy cattle. We used 
genomics and naturally occurring 
variation to identify dairy sires that 

produce daughters with a far lower 
incidence of multiple health problems, 
during the transition from giving birth 
to entering the milking herd. These 
sires were developed by leveraging 
our Real World Data (‘RWD’) data sets 
and will be introduced in the coming 
financial year, with a star ranking on a 
proprietary TransitionRight™ index. 

Gender Skew 
We continued to invest in developing 
proprietary gender skew technology, 
to deliver sexed semen for beef 
and dairy customers. This will allow 
livestock producers to achieve 
offspring of their desired sex. 
Dairy producers, for example, 
may wish to gain female calves. 

We believe that the biomechanical 
technology we are developing will 
deliver this benefit with better results 
than other approaches available in the 
market today. We have now conducted 
extensive field testing, which has 
resulted in over 1,000 pregnancies. 

Genus plc Annual Report 201533

around the traits that will deliver 
economic benefits for customers. 
This differs from public rankings, 
which typically put greater emphasis 
on physical attributes. These indices 
will help our customers identify 
the animals that are best suited to 
support their commercial goals. 

In parallel, we have made significant 
progress with developing the 
infrastructure required to bring 
the technology into production. 
We have tested the technology, 
to ensure it can operate at the 
required intensity over sustained 
periods. We have also remodelled 
a commercial production facility. 

This activity has moved us 
from proof of concept in early 
2014 to manufacturing scale up 
and commercial readiness. 

Genomic Selection 
We lead the industry in applying 
molecular markers, imputation and 
single step genomic prediction to 
genetic improvement in livestock. 
Within our porcine product 
development, for instance, we have 
accelerated genetic improvement 
significantly since the advent of 
relationship-based genomic selection 
in 2013. While we continue to harness 
and improve existing techniques, we 

are also exploring another potential 
step change by working with the 
Roslin Institute in Edinburgh, UK, to 
assess genotype by sequencing as 
an alternative to single-nucleotide 
polymorphisms. This would change 
the amount of information we use in 
the genome from tens of thousands 
of data points today to billions of data 
points, potentially transforming our 
ability to accurately predict product 
performance and to fully leverage the 
natural genetic variation in our animals.

Within beef and dairy, we are 
also applying genomics to aid the 
development of proprietary genetics 
that will shape a more differentiated 
offer. Progress is evident in the 
development of our beef nucleus 
herd and offspring from our elite 
female programme for dairy, 
through which we are bringing the 
male and female sides of product 
development under our control. In 
parallel, we are developing proprietary 
indices for both beef and dairy, built 

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION34

Genus R&D
Operating Review

Performance
Investment in R&D for the year 
increased by 1% in constant currency. 
This reflected investments in our 
research and IP capabilities, our 
computational capabilities in 
bovine and investments in beef 
product development. In porcine 
product development, increased 
investments in product validation 
and genomic testing were more 
than offset by the early exit from 
the Génétiporc Quebec nucleus and 
favourable commodity prices. 

GSS technology and validated the 
production characteristics of our GSS 
instrumentation. Capital expenditure 
to support the GSS development and 
production validation was increased 
in the year to £7.6m (2014: £1.8m). In 
health and welfare research projects, 
our university collaborations produced 
several gene-edited animals, with the 
intention of testing specific approaches 
to improve animal health. We also 
stepped up our internal capabilities 
in IP development and research 
strategy, with key talent additions.

Research expenditure continued, as in 
previous years, to focus on genomic 
evaluation, gender skew and animal 
health and welfare. In genomic 
evaluation, we continued to explore the 
frontiers of genomic information and 
its use in animal genetic improvement. 
We are actively exploring genotype 
by sequencing approaches that 
could be applied across our animal 
systems. In gender skew, we 
completed additional field trials of the 

Bovine product development 
expenditure increased by 4%, with 
key investments in genetic services to 
create custom indices using our RWD 
data system, and in beef resources 
and progeny testing, to deliver higher 
genetic control and differentiation 
in beef. Our RWD system allows us 
to develop unique genetic insights, 
which deliver customer value. The 
system continued to grow in 2015, 
with a 24% increase in the number of 

herds it covers to 1,438, representing 
over 23.8 million animals, and now 
include operations in five countries.

In the dairy genetic nucleus of elite 
females, the quality and quantity 
of Holstein animals delivered is 
exceeding our expectations. We 
continue to create and acquire 
high-quality female animals for 
this programme, including our first 
Jersey additions in 2015. Our first 
genomic sires from the proprietary 
Holstein programme will be placed 
into stud in the next few months. Our 
beef product development nucleus 
is achieving aggressive goals in 
terms of the quantity of pregnancies 
produced and has delivered the 
first bulls to stud in the UK, in 
support of our ABP collaboration.

Porcine product development 
expenditure declined by 9% due to 
the operational synergies from the 
integration of Génétiporc (where 
the exit from the Quebec genetic 

L I N K TO  S T R AT E G Y

C A S E S T U DY
VALIDATING OUR 
PRODUCTS’ 
PERFORMANCE
Genus PIC has long used scientific 
trials run in commercial systems. These 
help us to understand our products’ 
performance and benchmark them 
against competitors, to aid business 
growth and identify improvements. 
In the past, we have conducted these 
projects in the technically mature North 
American market. However, in recent 
years we have significantly expanded 
our validation activities. In 2015, we 
completed trials against local leaders 
in Spain and China, two key growth 
markets. These trials showed our 
products had significant advantages 
for traits such as efficiency, growth and 
robustness. This demonstrates the value 
our genetics add for customers and will 
enable targeted product refinements.

Genus plc Annual Report 201535

2015 
£m

4.6
11.6
12.4 

28.6 

Actual currency

2014 
£m

3.6
12.5
11.6 

27.7 

Constant  
currency 

Movement 
%

Movement 
%

28
(7)
7

3

28
(9)
4

1

“ We focused our research 
expenditure in the areas of 
genomic evaluation, gender 
skew and animal health.”

Dr Jonathan Lightner
Chief R&D and Scientific Officer

Research
Porcine product development
Bovine product development

nucleus was completed ahead 
of schedule), a final Canadian 
government support payment and 
favourable feed costs and slaughter 
prices in the genetic nucleus farms. 
Investment was increased in growing 
the breadth and depth of our 
genomic testing of animals. We also 
continued expansion of our global 
product validation programme 
which delivered our first trials in 
Russia, China and Thailand in 2015.

L I N K TO  S T R AT E G Y

C A S E S T U DY
OPTIMISING 
CUSTOMERS’ 
BREEDING
Selection indices help dairy farmers 
choose bull mates with the right genetic 
traits for their females. However, the 
common indices do not always reflect 
our customers’ breeding objectives. 
To address this, our geneticists 
have derived custom economic 
indices for our dairy key accounts. 
These indices include production, 
reproduction, health and fitness traits, 
with weightings tailored to customers’ 
specific needs and incorporating the 
cost of feed, labour and milk pricing. 
Customers receive a monetary ranking 
for their females and potential bull 
mates, allowing better selection and 
management strategies. This leads to 
higher profitability for customers and 
strengthens their relationship with us.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION36

Financial Review  

Genus delivered a strong 
performance in the year ended 
30 June 2015, with adjusted 
profit before tax up 19% (up 
23% in constant currency), 
cash conversion of over 100% 
and an improved return on 
adjusted capital invested of 
21.2% (2014: 19.2%). Adjusted 
earnings per share were up 
22% (26% in constant 
currency).

Adjusted results*

Year ended 30 June
Revenue
Operating profit
Operating profit inc JVs
Profit before tax
Basic earnings per share (p)

Statutory results

Year ended 30 June
Revenue
Operating profit
Profit before tax
Basic earnings per share (p)
Dividend per share (p)

Actual currency

Constant 
currency**

2015 
£m

2014 
£m

Movement 
%

Movement
%

398.5
47.2
51.2
46.6
56.8

372.2
42.9
44.8
39.3
46.5

7
10
14
19
22

8
12
18
23
26

2015 
£m

2014 
£m

Movement 
%

398.5
59.5
57.8
66.7
19.5

372.2
41.8
38.2
47.7
17.7

7
42
51
40
10

The effect of the stronger pound 
on the translation of our overseas 
profits reduced the Group’s adjusted 
profit before tax for the year by 
£1.7m or 4% compared with FY14. 
Unless stated otherwise, this financial 
review quotes constant currency 
growth rates, which better reflect the 
Group’s underlying performance.

On a statutory basis, profit before 
tax was 51% higher and earnings 
per share were 40% higher in actual 
currency, primarily due to an increase 
in the value of our biological assets. 
However, we continue to use adjusted 
results as our primary measures of 
financial performance as they better 
reflect our underlying progress. 

*  Adjusted results are before the movement in the net IAS 41 valuation of biological assets, amortisation of 
acquired intangible assets, share-based payment expense and exceptional items. Adjusted results are the 
measures used by the Board to monitor underlying performance.

** Constant currency percentage movements are calculated by restating FY15 results at the exchange rates 

applied in FY14.

Exchange rates

US Dollar/£
Euro/£
Brazilian Real/£
Mexican Peso/£

Average

Closing

2015

1.57
1.32
4.26
22.68

2014

1.64
1.20
3.75
21.44

2015

1.57
1.41
4.89
24.68

2014

1.71
1.25
3.77
22.18 

Genus plc Annual Report 201537

“ Adjusted operating profit 
including JVs was £51.2m 
(2014: £44.8m), up 18% in 
constant currency and 14% 
in actual currency.”

Stephen Wilson
Group Finance Director

Adjusted profit before tax

Genus PIC
Genus ABS
Genus Asia
R&D
Central

Adjusted operating profit
Attributable to non-controlling 

interest

Share of JV profits*

Adjusted operating profit inc JV
Net finance costs

Adjusted profit before tax

2015
£m

57.2
24.0
5.7
(28.6)
(11.1)

47.2

(0.6)
4.6

51.2
(4.6)

46.6

Actual currency

2014
£m

49.9
24.3
6.8
(27.7)
(10.4)

42.9

–
1.9

44.8
(5.5)

39.3

Constant 
currency

Movement
%

Movement
%

15
(1)
(16)
(3)
(7)

10

–
142

14
16

19

13
2
(9)
(1)
(5)

12

–
174

18
18

23

*  Excludes net IAS 41 valuation movement in biological assets and taxation.

Revenue
Revenue grew 8% (7% in actual 
currency) to £398.5m (2014: £372.2m), 
with Genus PIC growing at 15% helped 
by a full year of Génétiporc and a 
strong underlying performance. 
Genus ABS grew at 9%, while Asia 
declined 9% due to adverse market 
conditions in Russia. The rest of 
Asia, without Russia, grew 4%.

Adjusted Operating Profit Including 
Joint Ventures
Adjusted operating profit including 
JVs was £51.2m (2014: £44.8m), up 
18% in constant currency and 14% in 
actual currency. Genus’s share of JV 
profits was higher at £4.6m (2014: 
£1.9m), helped by continuing strong 
growth at Agroceres PIC in Brazil 
and an improved performance by 
Besun in China, following the high 
start-up costs during the prior year.

Genus PIC had a very strong year, 
with profits including JVs up 17%. 
Volume growth of 8% benefited 
from a full year of the Génétiporc 
acquisition, another strong year in 
Latin America and growth in royalty 
volumes in North America, following 
the PEDv outbreak in the prior year. 

Genus ABS grew volumes and 
revenues in all regions but operating 
profit was unchanged, with product 
costs across ABS impacted by the 
increased mix of sorted semen, 
higher royalty payments on 
certain leased genomic bulls and 
the depreciation of the Euro and 
Latin American currencies relative 
to the US Dollar, where most 
production costs are incurred. 

Profits in Genus Asia, including JVs, 
were unchanged. The Asia bovine 
business achieved high single digit 
growth, helped by China, where 
we continued to develop and 
strengthen our sales channels. The 
Asia porcine business achieved 
strong growth in PIC Philippines and 
costs were reduced in PIC China. 
However, these improvements were 
more than offset by declines in our 
Russia porcine business caused 
by adverse market conditions. 

R&D costs increased by 1%. Increases 
in key research investments, expansion 
of our beef and dairy nuclei and 
additional investments in product 
validation and genomic testing 
were largely offset by the benefit of 
strong by-product slaughter prices 
and early exit from the Génétiporc 
Quebec porcine nucleus.

Performance by Species
The table overleaf shows our global 
performance by species, after 
allocating product development 
costs specific to each species.

Dairy and beef revenues grew 9% 
on volumes up by 6%, with growth 
strongest in Brazil and our European 
Distribution business and an improved 
mix towards the higher priced sorted 
semen, particularly in North America 
and Asia. Sales of semen from our 
global studs, which represent 77% 
of semen sales by volume, increased 
by 8%. Profits were stable, primarily 
due to increased ABS product costs.

Porcine revenues grew by 9%, with 
royalty income up 15% to £77.1m. 
Volumes were up 6% (including 
Agroceres PIC, our JV in Brazil), mainly 
due to a strong product portfolio, a 
full year of the Génétiporc acquisition 
and strong performances across 
most regions. However, Russia and 
China volumes declined by double 
digits. Profits were up 22% on 2014, 
due to Latin America’s continued 
robust growth, the early completion 
of synergies from Génétiporc and 
a somewhat improved result in 
China as we reduced costs there.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION38

Financial Review
continued

Performance by species

Revenue
Dairy and beef
Porcine
R&D

Adjusted operating profit inc JV
Dairy and beef
Porcine
Central and research

Actual currency

2014
£m

Movement
%

Constant 
currency

Movement
%

171.8
184.9
15.5

372.2

15.7
43.1
(14.0)

44.8

7
9
(11)

7

(8)
22
(12)

14

9
9
(12)

8

0
22
(11)

18

2015
£m

183.4
201.3
13.8

398.5

14.5
52.4
(15.7)

51.2

Taxation
The effective rate of tax for the year, 
based on adjusted profit before 
tax, was 26.0% (2014: 28.2%), with 
the decrease primarily due to the 
benefit of a full year of the UK 
finance company tax regime and 
favourable prior period adjustments. 

The effective rate remains higher 
than the UK corporate tax rate. 
This is due to the mix of overseas 
profits, particularly the proportion 
of profits generated in the US, 
where the statutory tax rate 
is approximately 39%, and the 
impact of withholding taxes on the 
repatriation of funds to the UK.

The tax rate on statutory profits was 
29.9% (2014: 24.3%). In addition to the 
factors mentioned above, there was an 
unfavourable impact in the year due 
to the majority of the IAS 41 biological 
assets valuation movement having 
deferred tax applied at US rates.

Earnings Per Share
Adjusted basic earnings per share, 
including the benefit of the lower 
tax rate, increased by 22% to 56.8 
pence (2014: 46.5 pence) and rose 
26% in constant currency. Basic 
earnings per share on a statutory 
basis were 66.7 pence (2014: 47.7 
pence), an increase of 40%.

Finance Costs
Net finance costs reduced by 
£0.9m to £4.6m (2014: £5.5m) and 
include IAS 19 pension interest of 
£2.3m (2014: £2.9m). Higher net 
borrowings following the acquisitions 
of Birchwood and IVB, and higher 
capital spending were offset by 
lower average interest rates, due 
to the renewal of US$60m of fixed 
interest rate cover at lower rates.

Exceptional Items
There was a £5.1m net exceptional 
expense in 2015 (2014: £2.0m 
expense), of which £1.4m was for 
acquisition and integration related 
expenses, primarily Birchwood and 
IVB, £2.8m was for ongoing legal 
fees in Genus ABS’s case against 
Sexing Technologies (see note 7), 
and £1.3m was for restructuring 
costs, with a £0.4m settlement gain 
related to the Milk Pension Fund. 

Statutory Profit Before Tax 
Operating profit on a statutory basis 
was £59.5m, (2014: £41.8m) while 
our statutory profit before tax was 
£57.8m (2014: £38.2m). The statutory 
results benefit from an increase of 
£24.9m (2014: £7.5m) in the net IAS 41 
valuation of biological assets driven 
largely by the strength of the porcine 
business. Amortisation of acquired 
intangible assets and exceptional items 
increased following the Génétiporc, 
Birchwood and IVB acquisitions. The 
Board believes the volatile nature 
of these items, most of which are 
non-cash, is less representative of 
the Group’s underlying performance 
than adjusted measures.

Biological Assets 
A feature of the Group’s net assets is 
its substantial investment in biological 
assets, which IAS 41 requires us to 
state at fair value. At 30 June 2015, 
the carrying value of biological 
assets was £315.9m (2014: £275.5m), 
as set out in the table opposite. 

The movement in the overall 
carrying value of biological assets, 
excluding the effect of exchange 
rate translation changes, includes:
•  a £20.4m increase in the carrying 
value of porcine biological assets, 
due principally to higher value 
animals, particularly boars, in the 
pure line herds as well as an 
increase in the number of animals 
sold on royalty contracts; and

•  a £4.5m increase in dairy and beef 
biological assets, arising from an 
increase in the number of beef bulls 
as well as an increased sales 
demand for beef units. 

The historical cost of these assets, less 
depreciation, was £34.1m at 30 June 
2015 (2014: £36.2m), which is the 
basis used for the adjusted results. 

Retirement Benefit Obligations
The Group’s retirement benefit 
obligations at 30 June 2015, calculated 
in accordance with IAS 19, were 
£63.1m (2014: £58.2m) before tax 
and £49.9m (2014: £46.1m) net of 
related deferred tax. The largest 
element of the liability relates to the 
multi-employer Milk Pension Fund, 
where we continue to account on 
the basis of Genus being responsible 
for 75% of the plan’s funding.

During the year, contributions 
payable in respect of the Group’s 
defined benefit schemes amounted 
to £6.1m (2014: £5.6m).

Cash Flow
Cash generated by operations 
remained strong at £50.7m 
(2014: £44.3m). Conversion of 
adjusted operating profit into cash 
was 107% (2014: 103%) before 
capital expenditure, investments, 
interest, tax and dividends. 

Genus plc Annual Report 201539

“ The return on invested 
capital increased to 21.2% 
after tax (2014: 19.2%).”

Biological assets

Non-current assets
Current assets
Inventory

Represented by:
Porcine
Dairy and beef

Cash flow (before debt repayments)

Cash generated by operations
Interest, tax and dividends
Investments
Capital expenditure
Other

Adjusted operating profit
Cash conversion

2015  
£m

2014  
£m

242.7
50.2
23.0

315.9

148.1
167.8

315.9

2015 
£m

50.7
(27.0)
(11.1)
(14.8)
2.6

0.4

47.2
107%

208.9
44.1
22.5

275.5

124.4
151.1

275.5

2014 
£m 

44.3 
(22.1)
(34.1)
(6.6)
0.5 

(18.0)

42.9 
103%

This performance was generated by 
continued strong working capital 
management and the benefit of the 
exit from the Quebec nucleus.

The cash outflow from investments 
was £11.1m, primarily from the 
acquisitions of Birchwood and IVB. 
This compares with £34.1m from 
the Génétiporc acquisition and 
Besun JV investment in 2014. The 
increase in capital expenditure of 
£8.2m to £14.8m (2014: £6.6m) 
included increased investment in GSS 
technology. The total cash inflow 
for the year after these investments, 
interest, tax and dividends was 
£0.4m (2014: outflow £18.0m).

Net Debt
While cash flow was positive, net 
debt increased from £63.9m to 
£71.8m at 30 June 2015, due to the 
impact of exchange movements, as 
our borrowings are denominated 
primarily in US Dollars.

The Group’s financial position remains 
strong and there is substantial 
headroom of £51.1m under our 
borrowing facilities of £138.1m, 
which run to September 2017.

Our borrowing ratios are strong. 
Interest cover was 31.9 times (2014: 
20.6 times). The ratio of net debt 
to EBITDA, as calculated under our 
financing facilities, remained the 
same as the prior year at 1.2 times.

Return on Invested Capital
We measure our return on invested 
capital on the basis of adjusted 
operating profit including JVs after 
tax divided by the operating net 
assets of the business, stated on the 
basis of historical cost, excluding 
net debt and pension liability. 
This removes the impact of IAS 41 
fair value accounting, the related 
deferred tax and goodwill. The 
return on invested capital increased 
to 21.2% after tax (2014: 19.2%). 

Dividend
Reflecting the Board’s continuing 
confidence in the prospects for 
the Group, it is recommending 
to shareholders a final dividend 
of 13.4 pence per ordinary share, 
resulting in a total dividend for the 
year of 19.5 pence per ordinary 
share, an increase of 10% for the year. 
Dividend cover remains strong, with 
the dividend covered 2.9 times by 
adjusted earnings (2014: 2.6 times).

Stephen Wilson
Group Finance Director

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATIONABS Chile – annual sales meeting and 
10th anniversary celebrations in Torres 
del Paine, Patagonia, Chile.

40

People

PROGRESS  
THROUGH  
PEOPLE 

Genus’s progress is driven by the 
dedication, determination and 
passion of our employees. They are 
talented professionals, committed 
to pursuing Genus’s goals while 
developing their careers.

During the year, we continued to 
focus on performance management, 
talent and succession planning, while 
delivering leadership development 
and employee engagement 
initiatives. This creates a firm 
foundation for further success.

Performance Management
Enabling our people to understand 
how they are doing is vital for 
their personal development 
and our business performance. 
All our staff had performance 
reviews at the half and full year.

We continued to improve the  
quality of objective setting and 
development planning. This  
included refresher training for 
our managers and supporting 
our people’s development plans 
with mentoring and coaching.

Talent and Succession Planning
We completed our third annual 
cycle of talent management, 
covering all our people managers 
and those with potential. All have 
clear development plans. 

New recruits and international 
appointments during the year.

The benefits of our talent development 
were shown by the promotion of two 
scientists to lead the GSS project, 
and development of talented Latin 
American PIC key account leads 
into new roles in Mexico, the US and 
Spain. We also recruited high-calibre 
professionals, including Dr Dan 
Tucker (Global Adviser on PIC Health 
Assurance), Dr Uislei Orlando (PIC 
Global Director of Nutrition), Mark Birri 
(Strategy and Business Development 
Director) and Adam Schilffarth (Senior 
Engineering Director for Genus ABS).

Training and Developing Our People
We continue to invest in developing 
our people. One initiative included 
extending High Performing Teams, 
our successful management 
development programme, with two 
programmes in North America and 
three in Latin America. To complement 
our investment in employee 
communication, we trained 242 
managers in communications skills. 
This helps them to inspire, challenge 
and support their teams. We also ran 
core training in health and safety, anti-
bribery and corruption, and safe animal 
handling, and added seven modules 
to PIC’s Sales Academy, including 
PIC Product Differentiation, Farm 
Economics and Optimum Boar Life. 

Using Our Diversity
We continued to add experience and to 
transfer knowledge around the Group, 
through international appointments 
and recruitment. For example, in PIC, 
Jürgen Kramer and Wilson Pineda 
moved from their roles in the US 
and Mexico to become Regional 
Director and Commercial Manager 
respectively for PIC Europe based 
in Spain. We also recruited two PhD 
geneticists into our PIC China team.

In ABS, Jesus Martinez, Global 
Director of Business Development, 
supported our Asia ABS business, 
particularly China. Pierpaolo Dordoni 
(General Manager of ABS Italia) 
supported our ABS Russia business 
and Arun Baral joined us to head 
up our Genus ABS Asia business.

Genus plc Annual Report 2015Genus takes diversity seriously. We 
appoint the best people to do the job, 
with a focus on talent right across 
the leadership team. During the year, 
we recruited more senior women, 
including a senior IP counsel and 
a Global ABS Marketing Director. 
The table below shows our gender 
diversity across the business.

Engaging Our People 
Employee feedback showed they 
wanted more information about the 
business, so we invested in internal 
communications in 2014/15. This 
included a quarterly staff update, 
manager briefing packs to support 
local communication, quarterly calls 
with GELT for senior managers, and 
‘Ask The Expert’ webinars for all staff, 
to share knowledge and experience. 

We ran a short staff survey in 
November 2014, covering 35% of 
our people. This showed a double-
digit increase (to 81%) in employees 
feeling they are regularly told 
about business performance and 
plans, while the proportion of 
employees who understand our 
strategy rose from 80% to 87%. 
See page 45 for full results. 

Human Rights
We are committed to protecting 
the human rights of our employees 
and the people who come into 
contact with our business. During 
the year, we continued to comply 
with our human rights policy.

Our Plans for FY16
In the coming year we will continue 
our leadership education, running our 
Advanced Leadership Programme 
and three High Performing Teams 
programmes, including our first 
in Asia. We are planning a further 
seven modules for the PIC Sales 
Academy and will develop an ABS 
Sales Academy, to provide training 
in areas such as sales and genetics.

We will enhance our recruitment 
processes, introducing a new 
website and online recruitment, and 
continue to run our intern programme 
in Europe, the US and China.

Engagement remains high on the 
agenda: a Global Leaders Conference 
was held in July 2015, a full staff survey 
is due to be carried out in November 
2015, and an update for all our staff 
three years on from introducing 
our strategy will take place. We 
will also upgrade our intranet, to 
further improve communication.

41

Senior leaders at our Advanced Leadership 
Programmes held in Shanghai, Barcelona 
and Nashville.

C A S E  S T U DY
ADVANCED LEADERSHIP 
PROGRAMME
Our Advanced Leadership Programme is our first-ever 
programme for senior leaders. It explores how Genus can 
work profitably with customers, accelerate our strategy, 
enhance employee engagement and maintain a culture of 
innovation. We ran three programmes during the year, in 
Nashville, Barcelona and Shanghai, with 56 attendees. 

Members of the ABS and PIC Russian team.

Work levels

Board Directors

GELT

Number of employees at 30 June 2015

Male

Female

Total % Female

7

6

0

2

7

8

–

25

29

Other employees

1,885

775

2,660

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION42

Corporate Social Responsibility

DELIVERING RESULTS 
RESPONSIBLY

“ Corporate social responsibility is not optional for 
Genus. It is integral to the way we run the business 
and to every part of our strategy.”

Catherine Glickman
Chair of CSR Committee and Group HR Director

Food Quality 
and 
Abundance

Operate  
Safely

Environment

Employees

Community

Animal  
Welfare

‘Pioneering animal genetic improvement to help nourish 
the world’ – words we chose carefully to describe our 
contribution to society. We believe that our genetics 
support countries’ health, by helping to increase sustainable 
animal protein production, for people to eat as part of a 
nutritious diet. 

The Committee meets four times a year and reports to 
GELT in May and the Board in June. Its members include 
our in-house experts on animal welfare, employees, 
environment and safety, who were already leading 
programmes within the business.

Leading the CSR Agenda
Our CSR Committee established our vision for CSR,  
which is to ensure that Genus continues to act in a socially 
responsible, ethical and compliant manner, adopting the 
highest levels of ethical oversight for the benefit of all  
our stakeholders. The Committee defines our Group-wide 
CSR strategy, reviews our policies and practices, monitors 
external developments, and advises GELT and the Board 
about CSR matters. It recommends annual goals and 
initiatives, and identifies the key performance indicators  
for monitoring and reporting our performance. 

This year, the Committee has ensured the Group has 
maintained its focus on achieving its CSR objectives and 
continued to raise the profile of CSR within the business. 
Each Committee member has personally led an initiative 
within the CSR strategy. We have also agreed to increase 
the areas of activity covered by our CSR strategy, by 
focusing on our work to extend access to high-quality 
genetics under a new area – Food Quality and Abundance. 
This involves working with our customers to contribute to 
producing more abundant, sustainable and affordable 
protein. More details can be found on pages 44 to 47.

Genus plc Board

GELT

CSR Committee

Animal Welfare 
Committee

We are passionate about protecting the 
welfare of our animals and operate a 
policy of zero tolerance of animal 
mistreatment. We have an Animal 
Welfare Committee, reporting to the 
CSR Committee, chaired by Dr Bill 
Christianson, Chief Operating Officer of 
Genus PIC. The Committee oversees our 
animal welfare policies, practices and 
training.

Genus plc Annual Report 2015Setting Standards – Our CSR Framework
From 2015, our approach to CSR falls into six key areas, 
which are shown in the table below. We aim to be standard 
setters in each of these areas. Our objectives and 

performance are set out on pages 44 to 47. CSR is integral 
to each of the four elements of our business strategy. 
Achieving our CSR objectives therefore underpins the way in 
which we implement our strategy.

How our CSR strategy and business strategy are intertwined

CSR objectives

Strategy

43

Increasing 
Genetic 
Control and 
Product 
Differentiation

Targeting Key 
Markets and 
Segments

Tailoring the 
Business 
Model

Strengthening 
Core 
Competencies

Operate Safely – Ensuring a safe working 
environment for our colleagues

Employees – Being a good employer, providing 
satisfying careers, development and reward

Animal Welfare – Continually improving animal 
welfare, through proven science-based initiatives

Community – Being a responsible corporate 
citizen, within our communities

Environment – Reducing the environmental 
impact of protein production

Food Quality and Abundance – Providing 
expertise and products that increase the 
production of high-quality protein

Greenhouse Gas (‘GHG’) Reporting
Our GHG emissions are primarily methane produced by our 
animals and carbon dioxide (‘CO2’) from consuming fuel and 
other materials, and transport. Our primary intensity ratio is 
based on animal weight, which is a key driver of our GHG 
emissions. Our secondary intensity ratio is based on turnover. 

Total emissions and animal weight reduced by 13,800 
tonnes of CO2 equivalent (‘CO2e’) and 1,300 tonnes 
respectively, driven by a 34,000 reduction in pig numbers, 
mainly due to exiting the Génétiporc Quebec porcine 
nucleus. Our primary and secondary ratios have decreased, 
with the decrease in the secondary ratio due to growth in 

porcine royalty. This has no corresponding impact on 
emissions, as we do not own animals sold on a royalty basis.

Our reporting approach
We use operational control as our reporting approach. 
We have determined and reported the emissions we 
are responsible for within this boundary and believe 
there are no material omissions. GHG data is therefore 
reported for assets, which are mainly rented or leased, 
that are otherwise not referred to elsewhere in the 
financial statements. We omitted JVs and some livestock 
held at third-parties due to our limited authority to 
introduce and implement operating policies.

2015 
Tonnes of CO2e

2014
Tonnes of CO2e

GHG Emissions for 2015
%

Emissions from

Scope 1 – combustion of fuel and livestock emissions
Scope 2 – electricity, steam, heat and cooling purchased

Total scope 1 & 2

Scope 3 – material usage and waste, third-party distribution 

and business travel

Total emissions

Primary intensity measure – Animal weight (tonne)
Secondary intensity measure – Turnover (£m)
Intensity ratio – Scope 1 & 2 (tCO2e/tonne animal weight)
Intensity ratio – Scope 1, 2 & 3 (tCO2e/£m turnover)

68,562
22,569

91,131

83,409
23,449

106,858

21,160

19,218

112,291

126,076

12,723
398.5
7.16
282

14,030
372.2
7.62
339

Annual emissions figures have been calculated based on actual ten-month data for July to April extrapolated to 
full year.

14

13

73

 From livestock
 From third-party distribution
 and business travel
 From other activities

Assessment methodology
World Resources Institute/World Business Council for Sustainable Development. 
‘The Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard’

Defra ‘Guidance on how to measure and report your greenhouse gas emissions’

Defra ‘Environmental Reporting Guidelines: Including mandatory greenhouse gas 
emissions reporting guidance’

Emissions factor data source
IPCC ‘Guidelines for National Greenhouse Gas Inventories’

Defra/DECC ‘Conversion Factors for Company Reporting’

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION  
44

Corporate Social Responsibility continued
Our Corporate Social Responsibility Plans

What we do

Why are we doing it

What we said we would do

What we did

What we plan to do next

Case Study 

Operate Safely

We have a duty to keep our 
employees and animals safe. This 
means ensuring we maintain our 
estate, and integrate health and 
safety into our daily operations, 
led by senior management.

•  Audit every Genus-owned property 
and complete any corrective action 
within six months.

•  Ensure at least 90% of staff 

complete at least one health and 
safety training session.

•  Reduce the number of reportable 

incidents on Genus-owned property 
by 20%.

•  Ensure every manager meets their 
teams once during the year, to 
discuss how to improve safety.

•  Audited our estate of 109 sites 

•  Ensure at least 90% of staff 

and completed 97% of actions 

within the six-month deadline 

with the balance due to be 

completed by September 2015.

•  97% of staff completed at least 

one training session on safety.

•  Reduced the number of 

reportable incidents on Genus 

property by 29%.

•  91% of managers led a discussion 

complete health and safety training 

tailored to their role.

•  Comprehensive reporting in  

every business and region,  

reviewed quarterly by the  

Chief Operating Officers.

•  Maintain the reduction in incidents 

on owned premises and develop 

ways to reduce animal-related 

incidents on non-owned premises.

with their staff during the year.

•  Identify opportunities for 

improvement, through monthly 

incident reviews by management.

•  Carried out a global staff survey 

•  Conduct the second all-staff survey, 

Staff survey results

2015

2014

Employees 

We work to attract, retain and 
motivate highly qualified and 
committed staff. We explain what 
we want them to deliver and 
regularly train them. We listen to 
their feedback and act on it.

Animal Welfare

Animals are our business. We 
work to world-class, science-
based and proven standards of 
animal husbandry, and have zero 
tolerance for mistreatment.

•  Listen to what staff think, through a 

short global survey.

•  Ensure that every member of staff 

has clear objectives, a career 
discussion and a personal 
development plan.

•  Continue to develop our staff, 

delivering operational, 
management, leadership, 
communication skills and anti-
bribery training.

•  Continue to provide interesting and 

secure work within local 
communities.

•  Continue with Pork Quality 

Assurance (‘PQA’) training in all 
Genus PIC owned farms.

•  Develop a questionnaire for use in 
Genus ABS’s animal welfare audits.
•  Complete animal welfare audits of 

ABS Genus’s main export centres in 
the UK, Canada, Brazil and US.

•  Expand the tree planting 

programme at our Uberaba stud in 
Brazil, to provide essential shade for 
our bulls.

in November 2014. Four 

measures improved and two 

stayed flat.

•  All staff had objectives, a 

mid-year and full year review.

•  56 managers attended the 

Advanced Leadership 

Programme: 101 attended ‘High 

Performing Teams’; 245 attended 

communication skills training, 

and 407 modules have been 

completed through the PIC Sales 

Academy. (See People section on 

pages 40 and 41.)

•  Maintained stable work for staff 

during the year, including 

redeployment where business 

operations changed.

maintaining or improving results, 

with a focus on safety at work and 

acting on feedback received.

•  Continue the investment in 

development and training: this will 

include 95%+ of staff completing 

Anti-bribery and Corruption training 

and knowing how to report non-

compliance.

•  Continue to provide opportunities 

for those developing a career in 

agriculture through our internship 

programme.

•  Completed 24 PQA sessions 

•  Continue our annual programme of 

within PIC.

PQA training.

•  Developed a bespoke audit 

•  Ensure 95%+ of staff complete 

framework for ABS and began 

using it in our main export 

Animal Welfare training.

•  Enhance the bulls’ well-being as 

centres.

•  Completed audits at our studs in 

the UK, Canada, US and Brazil.

•  Planted 300 trees at Uberaba.

ruminants: ABS owned studs will 

feed a higher volume, lower energy 

content diet, and longer particle 

length to enhance cud chewing.

•  Continue the animal welfare audits 

at our four studs and extend to our 

JV stud in India once operational.

•  Upgrade the Genus PIC Aurora site, 

our genetic nucleus in Canada.

Liquid nitrogen (‘LN2’) plays a key part in storing 

bull semen. However, LN2 boils at -196°C, so even 

fleeting contact can permanently damage skin 

and soft tissues. In addition, one litre of LN2 can 

create 700 litres of gas, posing an asphyxiation 

risk. We have introduced measures to control the 

risks. For example, in the UK we have worked with 

our transport supplier to modify its vans, keeping 

LN2 storage separate from the driver’s 

compartment.

I understand the Genus 

business strategy

87% 80%

I am regularly told how the 

business is performing and 

its future plans

81% 70%

My manager sets clear 

expectations of what has to 

be achieved in my job

84% 79%

Genus actively listens to 

customers so we can improve 

our ability to meet their 

needs

70% 71%

I enjoy working at Genus

89% 84%

I feel that changes have been 

made based on my feedback 

in the last year

44% 42%

We use training from Pork Quality Assurance Plus 

(‘PQA+’) and standards set by National Pork 

Board in the US as templates for our global annual 

swine care training programme. In 2014/15, we 

delivered 24 PQA sessions globally, ensuring all 

our staff are trained to a consistent standard. We 

train and certify new staff as they work with us, 

with existing staff completing refresher sessions 

during the year.

Genus plc Annual Report 2015 
 
 
 
 
 
45

What we do

Why are we doing it

What we said we would do

What we did

What we plan to do next

Case Study 

Operate Safely

We have a duty to keep our 

employees and animals safe. This 

means ensuring we maintain our 

estate, and integrate health and 

safety into our daily operations, 

led by senior management.

•  Audit every Genus-owned property 

and complete any corrective action 

within six months.

•  Ensure at least 90% of staff 

complete at least one health and 

safety training session.

•  Reduce the number of reportable 

incidents on Genus-owned property 

by 20%.

•  Ensure every manager meets their 

teams once during the year, to 

discuss how to improve safety.

•  Audited our estate of 109 sites 
and completed 97% of actions 
within the six-month deadline 
with the balance due to be 
completed by September 2015.
•  97% of staff completed at least 
one training session on safety.

•  Reduced the number of 

reportable incidents on Genus 
property by 29%.

•  91% of managers led a discussion 
with their staff during the year.

•  Ensure at least 90% of staff 

complete health and safety training 
tailored to their role.

•  Comprehensive reporting in  
every business and region,  
reviewed quarterly by the  
Chief Operating Officers.

•  Maintain the reduction in incidents 
on owned premises and develop 
ways to reduce animal-related 
incidents on non-owned premises.

•  Identify opportunities for 

improvement, through monthly 
incident reviews by management.

Employees 

committed staff. We explain what 

•  Ensure that every member of staff 

We work to attract, retain and 

motivate highly qualified and 

we want them to deliver and 

regularly train them. We listen to 

their feedback and act on it.

short global survey.

has clear objectives, a career 

discussion and a personal 

development plan.

•  Continue to develop our staff, 

delivering operational, 

management, leadership, 

communication skills and anti-

bribery training.

•  Continue to provide interesting and 

secure work within local 

communities.

•  Listen to what staff think, through a 

•  Carried out a global staff survey 

in November 2014. Four 
measures improved and two 
stayed flat.

•  All staff had objectives, a 

mid-year and full year review.

•  56 managers attended the 
Advanced Leadership 
Programme: 101 attended ‘High 
Performing Teams’; 245 attended 
communication skills training, 
and 407 modules have been 
completed through the PIC Sales 
Academy. (See People section on 
pages 40 and 41.)

•  Maintained stable work for staff 

during the year, including 
redeployment where business 
operations changed.

•  Conduct the second all-staff survey, 
maintaining or improving results, 
with a focus on safety at work and 
acting on feedback received.

•  Continue the investment in 

development and training: this will 
include 95%+ of staff completing 
Anti-bribery and Corruption training 
and knowing how to report non-
compliance.

•  Continue to provide opportunities 
for those developing a career in 
agriculture through our internship 
programme.

Animal Welfare

Animals are our business. We 

work to world-class, science-

based and proven standards of 

animal husbandry, and have zero 

tolerance for mistreatment.

•  Continue with Pork Quality 

Assurance (‘PQA’) training in all 

Genus PIC owned farms.

•  Develop a questionnaire for use in 

Genus ABS’s animal welfare audits.

•  Complete animal welfare audits of 

ABS Genus’s main export centres in 

the UK, Canada, Brazil and US.

•  Expand the tree planting 

programme at our Uberaba stud in 

Brazil, to provide essential shade for 

our bulls.

•  Completed 24 PQA sessions 

•  Continue our annual programme of 

within PIC.

PQA training.

•  Developed a bespoke audit 

•  Ensure 95%+ of staff complete 

framework for ABS and began 
using it in our main export 
centres.

•  Completed audits at our studs in 
the UK, Canada, US and Brazil.
•  Planted 300 trees at Uberaba.

Animal Welfare training.

•  Enhance the bulls’ well-being as 
ruminants: ABS owned studs will 
feed a higher volume, lower energy 
content diet, and longer particle 
length to enhance cud chewing.
•  Continue the animal welfare audits 
at our four studs and extend to our 
JV stud in India once operational.
•  Upgrade the Genus PIC Aurora site, 

our genetic nucleus in Canada.

Liquid nitrogen (‘LN2’) plays a key part in storing 
bull semen. However, LN2 boils at -196°C, so even 
fleeting contact can permanently damage skin 
and soft tissues. In addition, one litre of LN2 can 
create 700 litres of gas, posing an asphyxiation 
risk. We have introduced measures to control the 
risks. For example, in the UK we have worked with 
our transport supplier to modify its vans, keeping 
LN2 storage separate from the driver’s 
compartment.

Staff survey results

2015

2014

I understand the Genus 
business strategy

87% 80%

I am regularly told how the 
business is performing and 
its future plans

81% 70%

My manager sets clear 
expectations of what has to 
be achieved in my job

84% 79%

Genus actively listens to 
customers so we can improve 
our ability to meet their 
needs

70% 71%

I enjoy working at Genus

89% 84%

I feel that changes have been 
made based on my feedback 
in the last year

44% 42%

We use training from Pork Quality Assurance Plus 
(‘PQA+’) and standards set by National Pork 
Board in the US as templates for our global annual 
swine care training programme. In 2014/15, we 
delivered 24 PQA sessions globally, ensuring all 
our staff are trained to a consistent standard. We 
train and certify new staff as they work with us, 
with existing staff completing refresher sessions 
during the year.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
 
 
 
 
 
46

Corporate Social Responsibility continued
Our Corporate Social Responsibility Plans

What we do

Why are we doing it

What we said we would do

What we did

What we plan to do next

Case Study 

Community

We work to share opportunities 
with local communities to 
develop agricultural careers and 
provide support to charities that 
work with our species, to build 
knowledge and expertise.

Environment

We are committed to reducing the 
environmental impact of our work.

•  Continue to support those who 

work for and with us, by providing 
practical help and resources for 
people who are affected by natural 
or other disasters.

•  Support investment in agricultural 
education and science, to build 
animal agricultural capacity within 
our industry. In 2014/15, we will 
develop the approach in our US and 
European businesses.

•  Support charities that sponsor 

agricultural initiatives globally, to 
build knowledge and understanding 
of animal husbandry, self sufficiency 
through livestock and good farming 
practice.

•  Continue to recruit into our farms 

from our local communities, 
providing valuable jobs, training and 
income for those that work with us.

•  Continue annual independent audits 
of Genus PIC’s waste management 
systems, covering at least 80% of 
our owned animals.

•  Produce more home-grown feed for 

Genus ABS’s bulls, to reduce 
reliance on purchased feed, reduce 
emissions from transporting feed 
and improve biosecurity.

•  Explore opportunities to recycle the 
manure produced by Genus ABS’s 
bulls, both on crop land producing 
our feed and by converting it to 
heat or electricity, for example by 
using a furnace-type recycler.

Food Quality  
and Abundance

Working with our customers, 
we contribute to producing 
more abundant, sustainable, 
safe and affordable protein, 
as part of a nutritious diet.

•  New for 2015.

•  New for 2015.

•  Using residual funds from our 

•  Continue to respond to crises that 

Philippines Haiyan appeal, 

bought equipment for a school 

on one of the remote islands.

•  Offered 21 internships for 

undergraduates and 

postgraduates in the UK, US, 

Canada and China.

affect those who work with us 

providing practical support.

•  Send a Cow – continue the fund 

raising led by the ABS EMEA team 

sharing skills, fund raising and 

matching customer donations.

•  Continue our programme of 

•  Supported Send a Cow (see case 

recruitment into our farms from 

•  Recruited and trained 151 staff in 

study). 

our farms.

local communities providing 

valuable jobs and training.

•  Audited 83% of animals in our 

owned sites.

•  Continue Genus PIC’s external 

audits, to cover at least 80% of 

•  Installed an irrigation pivot 

animals on owned sites. 

system on a 160-acre square field 

at Dekorra, enabling us to ‘double 

crop’ in 2014, with hay and late 

season corn.

•  Recycled manure in exchange for 

•  Improve food conversion efficiency 

by 0.02kg of feed per kg of pork 

produced averaged over a rolling 

3 year period: this genetic trend will 

be measured across the PIC pure 

straw at Whenby, UK – see case 

populations.

study.

•  Upgrade the Genus ABS production 

Send a Cow helps poor dairy farmers in Africa by 

sharing knowledge and providing practical 

farming advice and emotional support. Every 

farmer helped pledges to ‘pass on’ the gift, by 

donating one of the cow’s offspring to another 

family. Research shows that for every person they 

help, ten more go on to benefit. Staff in our ABS 

EMEA region have supported the charity by 

sharing their skills, fund raising and matching 

customer donations. To date we have raised 

equivalent funds to send 41 cows to Africa.

estate, working with the Future 

Farmers of America and a local 

school to landscape our Dekorra 

site with over 300 trees, and 

reducing light impact on our 

neighbours.

We house 300 bulls at Whenby Lodge in the UK. 

Since 2011, we have developed a unique 

agreement with neighbouring arable farmers 

David and Tom Unsworth. In 2014/15, we 

exchanged 3,000 tonnes of manure for nearly 

1,600 tonnes of high-quality straw for feed and 

bedding – keeping our bulls happy and protecting 

us from volatility in straw prices.

•  Accelerate the rate of genetic 

improvement, using relationship-

based genomic selection to 

produce high productivity, high 

health pigs. 

•  Increase commercial level merit, by 

reducing lag in the PIC supply chain. 

100

150

PIC

genetic 

index

•  Improve milk production and herd 

sustainability using genetic audits, 

GMS and Net Profit Genetics.

•  Introduce high-quality dairy 

genetics into India, developing a 

genomic market, and China, 

enabling access for milk producers 

who want to use high-quality 

genetics.

D e c-14

J u n-14

D e c-13

J u n-13

D e c-12

J u n-12

D e c-11

In 2012, PIC introduced relationship-based 

genomic selection to help us select and breed the 

best animals to drive genetic improvement. The 

result has been a step change in performance, 

giving us differentiated and proprietary products 

which will benefit customers in the coming years. 

Having implemented the technology in PIC, we are 

now sharing it across the Group.

Genus plc Annual Report 2015 
 
 
 
 
 
 
47

What we do

Why are we doing it

What we said we would do

What we did

What we plan to do next

Case Study 

Community

We work to share opportunities 

•  Continue to support those who 

with local communities to 

develop agricultural careers and 

provide support to charities that 

work with our species, to build 

knowledge and expertise.

•  Using residual funds from our 
Philippines Haiyan appeal, 
bought equipment for a school 
on one of the remote islands.

•  Offered 21 internships for 
undergraduates and 
postgraduates in the UK, US, 
Canada and China.

•  Supported Send a Cow (see case 

study). 

•  Recruited and trained 151 staff in 

our farms.

•  Continue to respond to crises that 
affect those who work with us 
providing practical support.
•  Send a Cow – continue the fund 

raising led by the ABS EMEA team 
sharing skills, fund raising and 
matching customer donations.

•  Continue our programme of 

recruitment into our farms from 
local communities providing 
valuable jobs and training.

Environment

We are committed to reducing the 

environmental impact of our work.

Send a Cow helps poor dairy farmers in Africa by 
sharing knowledge and providing practical 
farming advice and emotional support. Every 
farmer helped pledges to ‘pass on’ the gift, by 
donating one of the cow’s offspring to another 
family. Research shows that for every person they 
help, ten more go on to benefit. Staff in our ABS 
EMEA region have supported the charity by 
sharing their skills, fund raising and matching 
customer donations. To date we have raised 
equivalent funds to send 41 cows to Africa.

•  Audited 83% of animals in our 

owned sites.

•  Installed an irrigation pivot 

system on a 160-acre square field 
at Dekorra, enabling us to ‘double 
crop’ in 2014, with hay and late 
season corn.

•  Recycled manure in exchange for 
straw at Whenby, UK – see case 
study.

•  Continue Genus PIC’s external 
audits, to cover at least 80% of 
animals on owned sites. 

•  Improve food conversion efficiency 
by 0.02kg of feed per kg of pork 
produced averaged over a rolling 
3 year period: this genetic trend will 
be measured across the PIC pure 
populations.

•  Upgrade the Genus ABS production 

Food Quality  

and Abundance

Working with our customers, 

we contribute to producing 

more abundant, sustainable, 

safe and affordable protein, 

as part of a nutritious diet.

•  New for 2015.

•  New for 2015.

estate, working with the Future 
Farmers of America and a local 
school to landscape our Dekorra 
site with over 300 trees, and 
reducing light impact on our 
neighbours.

We house 300 bulls at Whenby Lodge in the UK. 
Since 2011, we have developed a unique 
agreement with neighbouring arable farmers 
David and Tom Unsworth. In 2014/15, we 
exchanged 3,000 tonnes of manure for nearly 
1,600 tonnes of high-quality straw for feed and 
bedding – keeping our bulls happy and protecting 
us from volatility in straw prices.

•  Accelerate the rate of genetic 

improvement, using relationship-
based genomic selection to 
produce high productivity, high 
health pigs. 

•  Increase commercial level merit, by 

reducing lag in the PIC supply chain. 

100

150

PIC
genetic 
index

•  Improve milk production and herd 
sustainability using genetic audits, 
GMS and Net Profit Genetics.
•  Introduce high-quality dairy 

genetics into India, developing a 
genomic market, and China, 
enabling access for milk producers 
who want to use high-quality 
genetics.

D e c-14

J u n-14

D e c-13

J u n-13

D e c-12

J u n-12

D e c-11

In 2012, PIC introduced relationship-based 
genomic selection to help us select and breed the 
best animals to drive genetic improvement. The 
result has been a step change in performance, 
giving us differentiated and proprietary products 
which will benefit customers in the coming years. 
Having implemented the technology in PIC, we are 
now sharing it across the Group.

work for and with us, by providing 

practical help and resources for 

people who are affected by natural 

or other disasters.

•  Support investment in agricultural 

education and science, to build 

animal agricultural capacity within 

our industry. In 2014/15, we will 

develop the approach in our US and 

European businesses.

•  Support charities that sponsor 

agricultural initiatives globally, to 

build knowledge and understanding 

of animal husbandry, self sufficiency 

through livestock and good farming 

practice.

•  Continue to recruit into our farms 

from our local communities, 

providing valuable jobs, training and 

income for those that work with us.

•  Continue annual independent audits 

of Genus PIC’s waste management 

systems, covering at least 80% of 

our owned animals.

•  Produce more home-grown feed for 

Genus ABS’s bulls, to reduce 

reliance on purchased feed, reduce 

emissions from transporting feed 

and improve biosecurity.

•  Explore opportunities to recycle the 

manure produced by Genus ABS’s 

bulls, both on crop land producing 

our feed and by converting it to 

heat or electricity, for example by 

using a furnace-type recycler.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
 
 
 
 
 
 
48

Letter from the Chairman

A STRONG BUSINESS REQUIRES 
STRONG GOVERNANCE

“The Board is committed to further enhancing 
Genus’s corporate governance. This will facilitate 
our ability to drive genetic improvement faster 
and more effectively, and to capture the value 
we deliver to customers, so we can in turn create 
value for shareholders.”

Genus plc Annual Report 201549

Dear Shareholder

Strong corporate governance is critical for the Group’s long-term success. The way 
the Board carries out its responsibilities – from approving strategy to overseeing risk 
management – has a profound effect on the Group’s future and the interests of our 
stakeholders. The quality of our corporate governance ultimately determines our ability 
to serve our customers, create rewarding jobs for employees, support our suppliers and 
communities, and deliver growth and returns to shareholders.

We therefore regularly evaluate our corporate governance and the Board’s performance, 
to ensure it provides the direction Genus needs to succeed. We also remain supportive of 
the UK Corporate Governance Code and its principles-based approach. Genus complied 
with all the provisions of its 2012 edition, which was the applicable standard for this 
financial year.

A Strengthened Board
There were two changes to the Board this year. Lykele van der Broek joined us as a 
Non-Executive Director on 1 July 2014, bringing with him significant international 
experience of agricultural markets. Professor Barry Furr retired at the Annual General 
Meeting (‘AGM’) in November 2014. We were greatly saddened by Barry’s death in early 
2015 and are grateful for his immense contribution to the Company during his eight years 
on the Board.

Professor Duncan Maskell has taken on Barry’s role as adviser to our R&D Portfolio 
Management Team, having joined us in April 2014. Both Duncan and Lykele have actively 
engaged with the Company through their inductions, and provided fresh insight and 
new perspectives to the Board’s discussions. Combined with the deep knowledge and 
experience of our longer-serving Non-Executive Directors, this gives us a Board that has 
a well-balanced array of skills and is well-attuned to the Group’s requirements.

Evaluating the Board’s Effectiveness
This was the third year of our Board evaluation cycle. We therefore carried out an internal 
evaluation, using questionnaires, followed by telephone conversations between me and 
individual Directors and by Board discussions, to drill down into particular issues that 
arose in the questionnaires and individual discussions.

The evaluation confirmed that the Board continues to function effectively, with an open 
and candid culture, and positive engagement from Board members with wide-ranging 
but complementary skills. More information on the evaluation can be found on page 57.

We take diversity seriously and the Board continues to bear in mind Lord Davies’ 
recommendations about gender diversity. Our policy is to recruit the right people based 
on merit, so that the Board has the diversity of skills and experience it needs. In this 
regard, our recruitment of Duncan and Lykele in the last 18 months has expanded the 
Board’s diversity by increasing our scientific and international experience.

Summary
The Board is committed to further enhancing Genus’s corporate governance. This will 
facilitate our ability to drive genetic improvement faster and more effectively, and to 
capture the value we deliver to customers, so we can in turn create value for shareholders.

Bob Lawson
Chairman
7 September 2015

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION50

Board of Directors and Company Secretary

1

3

2

4

6

8

5

7

Genus plc Annual Report 201551

3 Stephen Wilson
Group Finance Director

Board appointment
January 2013

Stephen was previously Executive 
Vice President and Chief Financial 
Officer of Misys plc. Prior to Misys, 
he spent 25 years at IBM, where he 
worked in all areas of finance and led 
business development and change 
programmes. Stephen has worked 
in France and the US and has wide-
ranging experience of mergers and 
acquisitions, financing, strategy and 
investor relations. He is a Fellow of the 
Chartered Institute of Management 
Accountants and a Non-Executive 
Director of Xchanging plc, where 
he chairs the Audit Committee. 
He holds a degree in Mathematics 
from the University of Cambridge.

4 Nigel Turner …ܸ
Senior Non-Executive Director 
Remuneration Committee Chair

Board appointment
January 2008

Nigel is a Non-Executive Director 
of Croda plc. He was Chairman of 
Numis Securities Ltd and Deputy 
Chairman of Numis Corporation plc 
from December 2005 to November 
2007. Previously he was Vice Chairman 
of ABN AMRO’s Wholesale and 
Investment Bank, having joined in 
2000 from Lazard, where he was 
a Partner for 15 years and also sat 
on its Supervisory Board. Nigel has 
substantial experience of international 
business and corporate finance.

5 Mike Buzzacott …ܸ
Non-Executive Director 
Audit Committee Chair

Board appointment
May 2009

Mike is a Non-Executive Director of 
Scapa Plc. He is a qualified accountant 
and spent 34 years at BP, holding 
international roles including Finance 
and Control Director Asia Pacific, 
CFO BP Nutrition and Group Vice 
President Petrochemicals. He is a 
former Non-Executive Director of 
Croda plc and Rexam plc and was 
Chairman of Biofuels plc. His roles 
have given him extensive experience 
of working in Asian and European 
markets, and of dealing with 
acquisitions, mergers and divestments.

6 Professor Duncan Maskell …ܸ
Non-Executive Director

Board appointment
April 2014

Duncan is Senior Pro-Vice Chancellor 
(‘PVC’) of the University of Cambridge, 
where he and other PVCs are 
responsible for taking forward the 
University’s strategy and policy 
development. He was previously 
Head of the School of the Biological 
Sciences at the University where 
he led researchers working on 
infectious diseases of livestock and 
people. He has worked on vaccines 
at Wellcome Biotech and on bacteria 
that cause childhood meningitis at 
the Institute of Molecular Medicine, 
University of Oxford. Duncan has been 
instrumental in co-founding several 
biotech companies. He has extensive 
experience of commercialising 
science and innovation, and of being a 
scientific adviser to companies, using 
his broad perspective on life sciences.

7 Lykele van der Broek …ܸ
Non-Executive Director

Board appointment
July 2014

Lykele retired as a member of the 
Executive Committee of Bayer 
CropScience, a division of Bayer AG, on 
31 July 2014. Prior to this he held senior 
international roles, including Head of the 
Bayer CropScience BioScience division 
and President of the Bayer HealthCare 
Animal Health division. He has a 
Master of Science degree from the 
Agricultural University in Wageningen, 
the Netherlands. Lykele has vast 
experience of growing companies and 
of working in agricultural businesses 
in Asia, Europe and Latin America.

8 Dan Hartley
Group General Counsel and  
Company Secretary 

Appointment
June 2014

Dan joined Genus from Shire plc, where 
he was Senior Vice President and 
International Counsel. An Australian 
and UK dual national, Dan holds 
degrees in science and law. After a 
number of years in private practice, 
Dan joined Shire in 2002 and worked 
in increasingly senior and global roles 
in the UK and US. He has significant 
experience in multi-jurisdictional patent 
litigation, mergers and acquisitions, 
patent licensing and managing 
product life cycles in complex areas.

1 Bob Lawson …Ü
Non-Executive Chairman 
Nomination Committee Chair

Board appointment
November 2010

Bob’s executive career spanned 
several UK and continental groups, 
including ten years as Chief Executive 
of Electrocomponents plc and three 
years as Managing Director of Vitec 
Group plc. He has experience of 
leading international businesses, 
including through operational 
and culture changes, and a deep 
understanding of listed companies 
and corporate governance. He was 
appointed Non-Executive Chairman 
of Eurocell plc in January 2015 and 
is Chairman of the Federation of 
Groundwork Trusts. Bob retired as 
Non-Executive Chairman of Barratt 
Developments plc in November 2014.

2 Karim Bitar …
Chief Executive 

Board appointment
September 2011

Prior to joining Genus, Karim worked 
for more than 15 years for Eli Lilly and 
Company, where he was President of 
Lilly Europe, Canada and Australia. 
An ex-McKinsey and Company 
consultant, he also held management 
roles at Johnson and Johnson, 
and the Dow Chemical Company. 
Karim has extensive experience of 
leading international, science-based 
organisations. His strategic review of 
Genus in 2012 resulted in a new vision, 
strategy, structure and core values. 
He has a BSc in Biochemistry from 
the University of Wisconsin and an 
MBA from the University of Michigan.

… Member of Nomination Committee
Ü Member of Remuneration Committee
¸ Member of Audit Committee

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION52

Genus Executive Leadership Team (‘GELT’)

1

3

2

4

6

8

5

7

Genus plc Annual Report 2015GELT’s Responsibilities
GELT leads our strategic planning and 
delivery and demonstrates the values 
at the heart of our business. Our 
vision and values are fully embedded 
in the business, giving the entire 
Genus team a clear and compelling 
culture, purpose and direction. 

GELT also ensures organisational 
alignment, engagement and efficient 
execution throughout the Group. 
This involves crucial commercial, 
scientific, operational and people 
decisions. Equally important is GELT’s 
stewardship of Genus’s reputation, 
ethical working and compliance.

To achieve its objectives, GELT 
focuses on the following areas:
•  corporate strategy – implementing 

the strategy approved by the 
Board to achieve sustained 
growth, and developing Genus 
as a science and intellectual 
property based company;
•  performance management – 

driving operational results and 
delivery of corporate goals; 
ensuring core processes are reliable 
and efficient; regularly reviewing 
R&D plans; managing risk, including 
risk mitigation; and managing 
the Genus balanced scorecard, 
including customer equity metrics;

•  people – developing high-

performing teams by rigorous 
selection, development and 
setting stretching goals, together 
with managing succession and 
nurturing talent to bring through 
the next generation of leaders; and

•  resources management – 
judiciously investing in the 
business for both organic and 
inorganic growth, including capital 
expenditure and human resources. 

GELT’s members are set out on this 
page. The executives are maturing into 
a high-functioning, high-performing 
team, combining professional expertise 
with commercial acumen to deliver 
the shared strategy for the Group.

1 Karim Bitar  
Chief Executive 

2 Stephen Wilson
Group Finance Director

3 Dan Hartley
Group General Counsel and  
Company Secretary 

See page 51 for Karim’s, Stephen’s 
and Dan’s biographies.

4 Bill Christianson
Chief Operating Officer, Genus PIC

Bill joined Genus in 1993 in research, 
then moved into operations across 
Europe. He returned to the US in 
1998, taking on increasingly senior 
roles. He was appointed General 
Manager of PIC North America in 
2007 and from 2010 led the combined 
PIC and ABS businesses across the 
Americas. He became PIC’s Chief 
Operating Officer in 2012. Bill has a 
unique combination of deep domain 
knowledge of the porcine industry 
and extensive commercial and global 
experience. He has doctorates (DVM 
and PhD) in Veterinary Medicine 
from the University of Minnesota.

5 Saskia Korink Romani
Chief Operating Officer, Genus ABS 

Saskia became Chief Operating 
Officer of Genus ABS in January 2014, 
having joined Genus in 2013 as Chief 
Marketing Officer. Prior to Genus, she 
worked for Cargill Inc and was its first 
female business unit manager and 
ultimately Vice President of Marketing 
for its animal nutrition business. Saskia 
has wide international experience, 
having worked in Europe, Brazil and 
the US. She also has highly developed 
strategic and business development 
skills, from seven years with Boston 
Consulting Group. Multi-lingual, she is 
originally a physicist and has an MBA 
from Columbia Business School.

53

6 Jerry Thompson
Chief Operating Officer, Genus Asia

Jerry has worked for PIC and 
subsequently Genus for more than 
20 years. After two years on the 
graduate programme in the UK, he 
took roles in Siberia and Romania, 
before being promoted to head up 
PIC in Central and Eastern Europe. In 
2008, Jerry was appointed Regional 
Director for PIC Europe. He moved to 
Shanghai in 2010, as Regional Director 
for PIC and ABS in Russia and the 
Asia Pacific Region. In July 2012, he 
was promoted onto GELT as Chief 
Operating Officer for Asia. Jerry is a 
natural entrepreneur and has a deep 
operational knowledge of the PIC 
business and emerging markets.

7 Dr Jonathan Lightner
Chief R&D and Scientific Officer

Jonathan is a world-renowned 
quantitative molecular geneticist, 
whose career has encompassed R&D, 
regulatory and commercial activities. 
He joined us in 2013 from Pioneer 
Hi-bred International Inc, a DuPont 
business, where he led a global team 
focused on genetic solutions to 
enhance agricultural productivity. He 
has been issued over 40 patents in key 
areas related to crop improvement. 
He obtained his Doctorate in Plant 
Physiology at the Institute of Biological 
Chemistry at Washington State 
University in 1994. He also holds 
a Masters in Systems Engineering 
from Iowa State (2009) and an MBA 
from the University of Iowa (2009).

8 Catherine Glickman
Group Human Resources Director

Catherine joined Genus in 2012. She 
worked for Tesco plc for 20 years, 
where she was Group HR Director 
from 2008 to 2011, focusing on 
talent, succession and leadership 
development. She held HR Director 
roles supporting Tesco’s international 
roll-out and a period of major 
expansion for the UK stores. She 
sat on both the Health and Safety, 
and CSR Committees and was a 
pension trustee. Prior to Tesco, she 
worked in HR for Somerfield plc 
and Boots plc. Catherine holds a 
degree in English Language and 
Literature from Durham University 
and is a member of the Institute 
of Personnel and Development.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION54

Corporate Governance Statement

Adding Value Through Strong 
Governance
Our business success depends on 
having strong corporate governance. 
The Board’s decisions are critical to 
the Group’s future, from approving 
and monitoring our strategy to 
the way we identify, monitor and 
manage risks. We therefore look to 
ensure that the Board has the right 
mix of skills and experience, that it 
has a deep understanding of the 
Group and that its members work 
well together, in a spirit of openness 
and constructive challenge.

This section explains our corporate 
governance approach, including 
how we structure the Board and 
its Committees, its oversight of the 
Group, and its performance and main 
activities during the financial year.

Who is on the Board?
At the date of this report, the Board 
had a large majority of independent 
Non-Executive Directors.

An Independent Board

The chart below shows the length of 
time our Non-Executive Directors, 
including the Chairman, have 
been members of our Board. This 
demonstrates that the Board continues 
to have a good mix of well-established 
and newer Non-Executive Directors.

Board Tenure

 6 to 9 years

 3 to 6 years

 1 to 3 years

1 

2 

2 

The blend of our Non-Executive 
Directors’ general experience and 
areas of expertise, together with 
their depth of knowledge about the 
Group’s operations, result in an even-
handed oversight of the business 
and its growth strategy. This balance 
allows the Board to operate in a 
constructive and focused manner.

As required by the UK Corporate 
Governance Code, all the Directors 
will offer themselves for election 
at the next AGM, details of which 
can be found in the Notice of 
AGM at the end of this report. 

Following the performance evaluation 
described on page 57, the Board 
confirms that all the Directors continue 
to be effective and to demonstrate 
their commitment to their roles.

Board Roles and Responsibilities
To ensure we have clear responsibilities 
at the top of the Company, the Board 
has set out well-defined roles for 
the Chairman and Chief Executive. 
These, along with the responsibilities 
of our Senior Independent Director, 
are summarised in the table below.

Some issues and decisions are so 
important that only the Board as 
a whole can consider them. The 
Board is therefore responsible for:
•  approving and monitoring our 

strategy;

•  approving our corporate goals;
•  reviewing our operational 

performance against these goals;
•  approving the corporate budget 
and ensuring we have the right 
funding;

•  approving material contracts;
•  approving material acquisitions and 

investments; and

•  reporting to shareholders.

4

2

1

Title

Chairman

Individual(s)

Responsibilities

Bob Lawson

Chief Executive

Karim Bitar

Senior Independent 
Director

Nigel Turner

 Executive Directors
 Independent Non-Executive Chairman
 Independent Non-Executive Directors

As noted in our 2014 Annual Report, 
Lykele van der Broek joined the 
Board as a Non-Executive Director 
on 1 July 2014 and Professor Barry 
Furr retired as a Non-Executive 
Director at the conclusion of the 
AGM on 14 November 2014, after 
eight years on the Board. There 
were no other changes to Board 
membership during the financial year.

As Chairman, Bob’s primary responsibility 
is to lead the Board and ensure its effective 
operation. This is achieved in part through 
promoting an open culture, with the courage 
to challenge the status quo. Bob is also 
responsible for communications between 
the Board and shareholders.

Karim is responsible for managing the 
Company’s day-to-day operations and is 
accountable to the Board for the Company’s 
development, consistent with its strategy 
and with due regard for the risks, objectives 
and policies set out by the Board and its 
Committees.

Nigel is responsible for providing a sounding 
board for the Chairman and acting as an 
alternative line of communication between 
the Chairman and other Directors. He leads 
meetings of the Non-Executive Directors in 
the Chairman’s absence and consults with 
shareholders in the absence of the Chairman 
and CEO.

Genus plc Annual Report 201555

During 2015, Professor Duncan Maskell 
joined the R&D PMT as a regular 
member and Board representative. 
Professor Maskell brings to the 
team his years of experience as an 
innovation leader in animal agriculture. 
The R&D PMT’s other members 
include Dr Jonathan Lightner, Chief 
Scientific Officer, key R&D personnel 
and other key GELT members. 

The R&D PMT’s meetings during 
the year were held in Chicago and 
Edinburgh. As part of the Edinburgh 
meeting, the team joined our 
collaborators at the Roslin Institute 
for an update on the progress of 
our key collaboration projects. 

The R&D PMT’s principal 
responsibilities are to periodically:
•  review and prioritise the Company’s 

investment in research, 
development and technology; 

•  assess the quality and 

competitiveness of the Company’s 
R&D pipeline, including considering 
their risk profiles;

•  oversee and encourage the ideation 

management process; and
•  approve patent and other IP 

strategies for new technologies, 
based on business and technical 
opportunities.

R&D PMT Special Focus Areas in 2015
In addition to the standing agenda 
items, in 2015 the R&D PMT 
reviewed two strategic proposals:
•  a comprehensive revision of our 
overarching IP strategy and 
approach, before its presentation to 
the Board; and

•  a proposal for managing R&D 

project progression through stage 
gates, into advanced development.

Board Skills and Experience
Genus operates in a complex and 
evolving global business environment. 
To lead us effectively, the Board must 
have the skills and experience to 
manage the associated challenges.

Almost all our Directors have held 
leadership positions in international 
companies, with several having 
run businesses overseas. Nearly 
half our Directors have strong 
backgrounds in scientific research 
or in leading science-based 
businesses, while the same number 
has significant financial experience.

Board Structure
The diagram below shows the Board and the Committees that report to it.

D   P
A

G

N

R &
A
M

F O L I O
E N T   T E A M

T

R

M

O

E

A

U

CO

M

DIT

MIT

T

E

E

Gives us a comprehensive
view of our R&D
programme and involves
our business units in
prioritising our
R&D initiatives.

Ensures the integrity of our
financial reporting evaluates
our risk management and
internal control system, and
oversees the internal and
external auditors.

R

Leads our strategic
delivery and ensures
organisational alignment,
engagement and
efficient execution.

Genus plc
Board

Determines
remuneration for our
Executive Directors and
senior management,
to support our growth
strategy and deliver
value for stakeholders.

C
O
M
M

I

T
T
E
E

E
M
U
N
E
R
A
T
I
O
N

E
V
I
T
U
C
E
X
E

M
A
E
T
P

I

H
S
R
E
D
A

S
U
N
E

E

G

L

C

O

C

S

R

M

MITTEE

 Board Committees
 Executive Committees

Ensures that the Group
continues to engage in
business in a socially
responsible and
ethical manner.

Reviews the Board’s
structure, size and
composition and
proposes candidates
for appointment to
the Board.

N

E

E

A

T I O
T
N O M I N
C O M M I T

The table below shows membership of the Board Committees:

Director

Bob Lawson

Karim Bitar

Stephen Wilson

Nigel Turner

Mike Buzzacott

Duncan Maskell

Lykele van der Broek

M – Committee member C – Committee Chairman

The Committee Chairmen are 
responsible for overseeing activities 
within the relevant terms of reference, 
and for the Committees’ leadership 
and effective operation. More 
information about the roles and 
work of the Audit, Remuneration and 
Nomination Committees can be found 
in their statements on pages 60 to 
82 and in their terms of reference on 
our website at www.genusplc.com.

Committee

Audit

Nomination

Remuneration

–

–

–

M

C

M

M

C

M

–

M

M

M

M

M

–

–

C

M

M

M

The Board delegates operating 
decisions to the Chief Executive, 
Group Finance Director and 
other members of GELT. GELT’s 
responsibilities and membership 
are set out on pages 52 and 53.

R&D Portfolio Management Team
The R&D Portfolio Management 
Team (‘R&D PMT’) meets twice a 
year. The R&D PMT provides a forum 
for prioritising our R&D initiatives, 
monitoring their progress and 
assessing the quality of our R&D 
infrastructure, personnel and pipeline.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
 
56

Corporate Governance Statement
continued

The Board’s main activities during the year are set out below.

Leadership
•  Induction process for Duncan 

Business Development and Strategy
•  Held a strategic meeting with GELT 

(see page 57).

•  Reviewed and approved business 

development opportunities, such as:
 – In Vitro Brazil SA (‘IVB’) 51% 

acquisition;

 – Riverstone, the first commercial 

multiplier in China; and

 – Birchwood Genetics.

•  Visited Brazil (see opposite) to 
better understand the business 
operations and environment.

•  Reviewed and approved US legal 
proceedings against the current 
provider of sorted semen  
(see note 7). 

•  Updated on Génétiporc and IVB 

integration.

Maskell and Lykele van der Broek
 – US and Brazil
 – Spencer Stuart corporate 

governance updates.
•  Review of Board workings, 

including its skill set and relevance 
to the direction of Company, and 
commitment to reviewing Non-
Executive Director succession 
planning at least annually.

•  Board effectiveness evaluation, 

conducted through 
questionnaires, one-to-one calls 
with the Chairman and Board 
discussion.

A Broad Base of Relevant Experience

 International business

 Scientific/biotech

3 

 Finance

3 

 Number of Directors

6 

Board Diversity
As Genus grows, the Board must 
evolve to keep pace. While we 
consider diversity in its broadest 
sense when recruiting, our aim 
is to ensure that the Board has 
the right skills to manage the 
evolving nature of the business.

Board Induction and Training
A good induction is a key part of 
ensuring new Board members can fully 
contribute, so we get the most benefit 
from their experience. Our induction 
programme has three main elements:
•  helping our Board members to 
conduct themselves effectively, 
through a course run by Spencer 
Stuart, one of the world’s leading 
global executive search and 
leadership consulting firms;

•  ensuring our Directors understand 
the legal and regulatory aspects of 
being a Board member, and how to 
maintain their independence; and

•  an introduction to our business, 
through site visits and meetings 
with our management teams.

Non-Executive Inductions
During the year, Duncan Maskell and Lykele van der Broek underwent 
comprehensive inductions. These included:
•  A visit to our US business in January 2015. This covered a tour of our 

facilities in DeForest and Dekorra; a series of presentations from our Genus 
ABS and Genus PIC teams, led by their Chief Operating Officers; 
presentations on our approach to R&D, and a tour of our facilities; and visits 
to a number of PIC and ABS customers.

•  Workshops run by Spencer Stuart, covering Board behaviour, Board 

strategy, and Board and Committee meetings.

•  Ad hoc updates on the latest developments in corporate governance and 
updates to the Corporate Governance Code. These were provided by 
internal and external presenters.

In addition, both Non-Executive Directors attended the Board visit to Brazil 
in May 2015.

We also want to ensure that the Board as a whole has first-hand experience of 
key areas of our business and markets, so we include an annual site visit in the 
Board calendar. In 2015, the Board visited operations in Brazil (see opposite).

The Board’s Activities During the Year
The table below shows how many Board and Committee meetings each Director 
attended during the year.

Non-Executive Chairman
Bob Lawson

Executive Directors
Karim Bitar
Stephen Wilson

Non-Executive Directors
Nigel Turner**
Mike Buzzacott
Barry Furr (retired 14/11/14)
Duncan Maskell
Lykele van der Broek

Board

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

9 (9)

9 (9)
9 (9)

9 (9)
9 (9)
3 (3)
8 (9)
9 (9)

5*

5*
5*

5 (5)
5 (5)
2 (2)
5 (5)
5 (5)

5 (5)

5*
5*

5 (5)
5 (5)
2 (2)
5 (5)
5 (5)

n/a

n/a
n/a

n/a
n/a
n/a
n/a
n/a

Note: Figures in brackets are the maximum number of Board or Committee meetings the Director could 
have attended.
*  Attendance by invitation.
** Attended day one of the two day January 2015 Board meeting.

Genus plc Annual Report 201557

Employees
•  Reviewed and monitored the 
Company’s health and safety 
performance (monthly written 
updates and quarterly review).
•  Received updates on the global 
staff survey results and follow 
up actions.

•  Received updates on succession 
planning at GELT level and below.

•  Received updates on key 
personnel appointments, 
assignments and developments 
across the Group.

All Non-Executive Directors completed 
the performance and effectiveness 
questionnaire, and responses were 
combined on an anonymous basis, 
then shared with the Board. In 
addition, the Chairman interviewed all 
of the Directors to discuss individual 
training needs and overall Board 
effectiveness. The aggregated 
responses from the anonymous 
questionnaires and individual Director 
feedback allowed the Chairman to 
lead the performance evaluation and 
effectiveness review at the Board.

The performance of the Chairman 
was evaluated by the Senior 
Independent Director, through 
discussions with the other Non-
Executive Directors. The evaluation 
allowed the Senior Independent 
Director to discuss with the Chairman 
his performance during the year.

The Review’s Conclusions
The review concluded that the Board 
has:
•  an open and candid culture, that 

encouraged challenge of the status 
quo; 

•  high integrity individuals, with 
complementary skills; and

•  highly engaged individuals, who 
were committed to excellence.

The review also identified the 
following as areas of focus for 2016:
•  continued oversight of competitor 

activity;

•  further training in corporate 

governance;

•  further exposure to the science that 
underpins our R&D programmes; 
and

•  further focus on succession 

planning and gender diversity.

Research and Development
•  Received regular updates on R&D 
developments, new initiatives and 
potential collaborations.

Company Performance
•  Received updates on the 

operational performance of the 
business and market conditions for 
each division. 

•  Carefully monitored the Group’s 
performance against its goals.

Board Visit to Brazil
In May 2015, the Board spent a week visiting our operations in Brazil. This 
included meeting the senior management of our local Genus businesses, 
visiting IVB’s laboratories and meeting its leadership team, and meeting the 
management of Agroceres PIC, our 49% JV in Brazil. In addition, the Board 
met a number of Brazilian bovine and porcine customers.

The visit was designed to enhance the Board’s understanding of our local 
business, its operations on the ground, the markets and our key relationships, 
as well as Brazil’s contribution to global protein production. The meetings with 
several of our largest customers in the region gave the Board insight into 
customer perspectives of Genus and the drivers of their purchasing decisions. 
The visit was also motivating for our local management, enabling them to 
engage with the Board at a local level.

Board Strategy Review
One of the Board’s key responsibilities 
is to review, approve and monitor 
our strategy. To understand how 
well our strategy is working and to 
ensure it remains appropriate, the 
Board holds an annual strategy review 
each January. Relevant members 
of GELT present to the Board on 
their business unit or function.

At this year’s review, the Board was 
taken through:
•  a review of global industry trends 

and Genus’s markets;

•  an update on each business unit’s 

progress against the four elements 
of the strategy we first set out in 
2012; and

•  an update on each business unit’s 
plans over the next two to five 
years.

Board Effectiveness Review
Effective leadership is integral to the 
execution of the Company’s strategy 
and therefore to the fulfilment 
of its objectives. The Board is 
committed to ensuring the Company 
operates in accordance with the 
highest standards of governance, 
in order to promote its success for 
the benefit of all stakeholders.

We assess the Board’s effectiveness 
over a three-year cycle, using a mixture 
of internal and external evaluations.

Year 1
External Board effectiveness review 
produces an action plan for areas of 
focus

Year 2
Follow-up questionnaires by same 
external evaluation consultant, to 
monitor progress with the focus 
areas

Year 3
Internal questionnaires and 
interviews with the Chairman

This was the third year of our review 
cycle. The evaluation process 
therefore consisted of anonymous 
questionnaires, follow-up telephone 
conversations between the Chairman 
and Board members, and an open 
discussion of the evaluation results 
prepared at the end of this process.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION58

Corporate Governance Statement
continued

Progress Against 2014/15 Areas of Focus
Last year’s Board effectiveness review identified a number of areas for the Board to consider this year. The table below 
shows our progress against these objectives.

Focus area

Progress

Sharper focus on technology across the Board, both in R&D and 
the use of technology in commercial sales.

•  Coverage of the R&D portfolio was included in the Board’s 

January strategy session and Duncan Maskell joined the R&D 
PMT (see page 55).

Continued focus on competitors.

•  The Board was updated on competitor profiles during the 

Consideration of how risk is disclosed and considered through 
the Audit Committee and through the Board.

Consideration of communications with shareholders and other 
external stakeholders.

Consideration of other skill sets required by the Board, such as 
diversity, agri-business and international markets.

January strategy session.

•  Competitors’ ongoing activities are monitored through our 
business development team and relevant activities are 
periodically reported to the Board.

• 

Internal audit regularly updates the Audit Committee on the 
Group’s material risks.

•  Private sessions between the Audit Committee, internal audit 

and the external auditor have been initiated.

•  The roll-out of whistleblowing policy refresher training and 

the establishment of a whistleblowing hotline, to ensure there 
is an anonymous line of communication for the indentification 
of Group risks. 

• 

In May, GELT conducted an Investor Day in London outlining 
the Company’s strategy and direction as described further on 
page 59.

•  Regular meetings were organised between the CEO, CFO 
and institutional investors/private client brokers, to discuss 
the Company’s strategy and progress.

•  An extensive shareholder consultation process was 

undertaken by the Chairman of the Remuneration Committee 
and the Chairman of the Board, in connection with approving 
the 2014 share schemes and our remuneration policy. 

•  The Company’s AGM was held in November 2014, to outline 

the Group’s performance. 

•  Duncan Maskell and Lykele van de Broek joined the Board in 
summer 2014, bringing considerable scientific, agri-business 
and international markets expertise to the Board. 
•  Business induction plans were performed for the new 

Directors, as described on page 56. 

Risk Management and Internal 
Control
The Board is responsible for our risk 
management system and for reviewing 
our controls and risk mitigations. 

The risk management system is 
designed to identify, evaluate and 
prioritise the risks and uncertainties 
we face, and applies to the Board, 
the Audit Committee, GELT, our 
businesses and our divisional 
business reviews. Our principal risks 
and our mitigations for them are 
summarised on pages 18 and 19.

The Board continued its programme 
of visits to our local operations and 
received regular political, economic 
and industry risk updates from the 
relevant business groups. The Board 
also sought regular updates on a 
number of specific risks during the 
year, including the Group’s work on its:
•  emerging market strategy, in 

particular, progress in China and 
Russia; 

•  Genus Sexed Semen (‘GSS’) project, 
particularly in light of the litigation 
the Group initiated, as detailed in 
note 7; and

•  acquisition and integration of 

companies.

Internal Control
The Board, with the help of the 
Audit Committee, has reviewed the 
effectiveness of our internal control 
system, as well as our financial, 
operational and compliance controls 
and our risk management.

The review covered our internal 
audit programme and the reports 
our management prepared when 
the Board approved our interim 
and final reports, and financial 
statements. It also assessed:
•  whether we had identified, 

evaluated, managed and controlled 
significant risks; and

•  whether any significant weaknesses 
had arisen, and if so, whether we 
had addressed them.

The assessment also took into 
account any risk or control issues 
we identified through our divisional 
business reviews, Board and GELT 
meetings, and insurers’ reviews.

These assessments routinely identify 
areas for improvement. However, 
the Board has not identified or been 
told of any material weaknesses 
in our internal controls.

Genus plc Annual Report 201559

The regions and businesses complete 
risk and control self-assessments 
twice a year. Internal Audit reviews 
these to identify any deficiencies 
in our controls and how we should 
address them. The results are 
communicated to senior management 
and the Audit Committee.

Understanding Shareholder Views
Our Chief Executive and Group 
Finance Director regularly meet 
institutional investors and private 
client brokers, to discuss our strategy 
and progress, and to understand 
how investors view our business. 
The Chairman also attends certain 
meetings. During the year, our 
investor relations programme 
included meetings in London, 
Edinburgh, Paris and New York.

In May 2015, we also held a Capital 
Markets Day in London, which was 
attended by almost 100 institutional 
investors and analysts. The investor 
presentations were given by our 
Chief Executive, Group Finance 
Director, Chief Scientific Officer 
and the Chief Operating Officers of 
Genus ABS, Genus PIC and Genus 
Asia. The presentations covered:
•  an introduction to Genus and our 

strategic direction;

•  an update on the Company’s 

strategic progress since the last 
Investor Day; 

•  our R&D approach to continuous 

genetic improvement;

•  our porcine, dairy and beef 

businesses, including Asia; and

•  our financial performance.

The Board sets time aside during 
the Board meetings to discuss 
feedback from the Capital Markets 
Day and other shareholder meetings, 
including relevant feedback obtained 
by independent brokers and our 
advisers. This allows all Directors to 
understand major shareholders’ views.

The AGM also gives the Board 
an opportunity to communicate 
with both private and institutional 
investors, and we welcome their 
involvement. All our Board members 
will be available to answer questions 
at the AGM on 19 November 2015.

Risk Management Framework
The roles and responsibilities within 
our risk management framework are 
set out below:

The Board
•  Has overall responsibility for the 
Group’s risk management and 
internal control systems.

•  Approves strategic objectives.
•  Monitors the nature and extent of 
risk exposure against risk appetite, 
for our principal risks.
•  Provides direction on the 

importance of risk management 
and risk management culture.

GELT
•  Identifies, addresses and mitigates 

risks Group-wide.

•  Monitors our risk management 
process and internal controls.

Audit Committee
•  Supports the Board in monitoring 
risk exposure against risk appetite.
•  Reviews the effectiveness of our risk 
management and internal control 
system.

Risk Management and Internal Audit 
Function
•  Oversees the risk management 

process and provides guidance on 
risk management.

•  Maintains the risk schedule created 

in consultation with senior 
management.

•  Engages with senior management 
to review risks and their mitigation.

Our Internal Control System
The key elements of our internal 
control systems are set out below. 
An internal control system cannot 
completely eliminate the risks we 
face or ensure we do not have a 
material misstatement or loss.

Management Structure
The Board sets formal authorisation 
levels and other controls that allow 
it to delegate authority to run our 
businesses to the Chief Executive, 
GELT and their management teams. 
Our management supplements these 
controls by setting the operating 
standards that each subsidiary 
needs for its business and location.

GELT regularly reviews our 
performance against strategy, budget 
and a defined set of operational 
key performance indicators. The 
Chief Executive, Group Finance 
Director, Group General Counsel and 
Company Secretary and the Group 
Financial Controller also hold monthly 
reviews with each business unit.

Quality and Integrity of Our People
We strive to operate with high 
integrity in everything we do. Our 
control environment depends on 
high-quality people who maintain 
our ethical standards. We ensure 
our people’s ability and integrity 
through our recruitment standards, 
training and consistent performance 
management. The Board approves 
appointments to our most senior 
management positions.

Information and Financial Reporting 
Systems
We create detailed operational 
budgets for the year ahead, along 
with five-year strategic plans, which 
the Board reviews and approves. 
We then monitor our performance 
throughout the year, so we can 
address any issues. The information 
we consider includes our monthly 
financial results, key performance 
indicators and variances, updated full-
year forecasts and key business risks. 

The main internal control and risk 
management processes relating to our 
preparation of consolidated accounts 
are our Group-wide accounting 
policies and procedures, segregation 
of duties, a robust consolidation and 
reporting system, various levels of 
management review and centrally 
defined process control points 
and reconciliation processes.

Investment Appraisal
We control our capital expenditure 
through our budget process and 
by having clear authorisation levels, 
above which our businesses must 
submit detailed written proposals 
to the Board for approval.

We carry out due diligence for 
business acquisitions and material 
licences, and conduct post-
completion reviews of major projects, 
to ensure we identify areas for 
improvement and correct any areas 
of underperformance or overspend.

Internal Audit
Our internal audit activities are 
provided by both in-house and 
external resources, under the 
leadership of our Head of Risk 
Management and Internal Audit. 
During the year, Internal Audit 
completed a risk-based audit 
programme agreed by the Audit 
Committee. The Audit Committee 
reviews the results of these audits 
and the subsequent actions we 
take, which we also communicate 
to the external auditor.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION60

Audit Committee Report

ENSURING THE COMPANY’S 
FINANCIAL REPORTING 
INTEGRITY

“ In keeping with best practice we decided to 
tender the external audit for fiscal year 2016.
The Committee was actively involved in the 
tender process and provided oversight and 
directions as the work progressed.”

Genus plc Annual Report 201561

Dear Shareholder

The Audit Committee (‘Committee’) acts on behalf of the Board and shareholders, to 
ensure the integrity of the Company’s financial reporting, evaluate its system of risk 
management and internal control, and oversee the performance of the internal and 
external auditors. We design our annual work programme to deliver these commitments.

The membership of the Committee changed during the year, with the retirement of 
Professor Barry Furr and the appointment of Professor Duncan Maskell and Lykele van 
der Broek. I am happy to report that the Committee membership not only continues to 
comply with the UK Corporate Governance Code and related guidance, with all members 
being Non-Executive Directors, but also to maintain a sound range of financial, 
commercial and scientific expertise required to fulfil its role effectively. More details on 
this, and the appointment and induction process for new members, is in the corporate 
governance section of this Annual Report.

During the year, I chaired five Committee meetings and invited the Company’s Chairman, 
Chief Executive, the Group Finance Director, the Group Financial Controller, the Head of 
Risk Management and Internal Audit, and senior representatives of the external auditor to 
attend these meetings. The Committee members and I also held separate private sessions 
during the year with the Head of Risk Management and Internal Audit and the external 
audit partner.

The Committee reviewed the appropriateness of the half-year and annual financial 
statements. Among other matters, we focused on critical accounting policies, key 
assumptions and judgements, the quality of disclosures, compliance with financial 
reporting standards and all material issues affecting the financial statements. I am 
comfortable that the Committee fully discussed all critical policies and key assumptions 
and judgements. In addition, the Committee reviewed the Group’s tax and treasury 
strategy and its pension arrangements. The Committee reviewed the Annual Report and 
Accounts taken as a whole, to ensure they are fair, balanced and understandable, and 
provide the information necessary for shareholders to assess the Company’s strategy, 
business model and performance.

In meeting its commitment to oversee the performance of our internal and external 
auditor, the Committee reviewed and agreed internal audit’s terms of reference and 
work plans, as well as the scope, fees and work undertaken by the external auditor. 
The Committee received the results of the management feedback on the external 
audit process and reviewed the effectiveness of internal and external audit, discussed 
the outcomes of these assessments and agreed any actions that were needed. The 
Committee was satisfied with the performance of the internal audit function and 
the external auditor during the year.

As I reported last year, in keeping with best practice we decided to tender the external 
audit for fiscal year 2016, as it has been ten years since the last tender. The Committee 
was actively involved in the tender process and provided oversight and directions as 
the work progressed. I chaired a special meeting of the Committee to consider the 
proposals presented by the two shortlisted audit firms. After careful consideration, 
the Committee recommended the award of external audit services to Deloitte LLP,  
with a new lead audit partner.

Mike Buzzacott
Chairman of the Audit Committee
7 September 2015

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION62

Audit Committee Report
continued

Committee Composition and 
Governance
The Committee’s members are 
Non-Executive Directors with a 
wide range of financial, commercial 
and scientific research expertise, 
appropriate for fulfilling the 
Committee’s duties. In FY15, the 
Committee met the UK Corporate 
Governance Code’s requirement 
that at least one Committee 
member should have recent and 
relevant financial experience.

The Committee has formal terms of 
reference, approved by the Board, 
that comply with the UK Corporate 
Governance Code. These are available 
from our website: www.genusplc.com. 

Our annual review of these terms took 
place during the year. The Committee 
also assessed its own effectiveness, 
through a structured questionnaire, 
and concluded that it was effective.

Committee Role and Responsibilities
The Committee’s role and 
responsibilities include reviewing 
and monitoring: the financial 
reporting process; the integrity of 
the Group’s financial statements; 
the Company’s reporting to 
shareholders; the effectiveness of 
the Group’s accounting systems 
and control environment, including 
risk management and the internal 
audit function; and the effectiveness 
and independence of the Group’s 

The Committee’s Main Activities During the Year
At its five meetings during the year, the Committee focused on:

external auditor, including any 
non-audit services it provides to 
the Group. The Committee also 
ensures that the Company maintains 
suitable confidential arrangements 
for employees to raise concerns and 
reviews the Company’s systems and 
controls for preventing bribery.

The Committee reports its findings 
to the Board, identifying any matters 
that require action or improvement, 
and making recommendations 
about the steps to be taken.

Financial Reporting
The main areas of focus and matters where the Committee specifically considered management’s judgements are set out 
below: 

Financial reporting area

Judgement and assumptions considered

Biological assets valuation

Intangible assets – capitalisation and 
impairment of development costs

Acquisitions – Birchwood and IVB

Pensions

In compliance with IAS 41, Genus records its biological assets at fair value in the 
Group balance sheet (£315.9m), with the net valuation movement shown in the 
income statement. At each reporting period, the Committee was updated on the 
methodology and outcomes of the biological assets valuation. Having noted that the 
methodology was unchanged during the year, the Committee debated and considered 
management’s assumptions and estimates, and discussed and reviewed the external 
auditor’s report on this area. The Committee was satisfied with management’s 
accounting treatment.

Genus’s policy is to capitalise certain development costs and to perform periodic 
reviews of the carrying amounts to determine whether there is any indication 
of impairment. At the balance sheet date, the Group had £11.1m of capitalised 
development expenses in respect of GSS, as well as £5.4m in associated fixed assets. 
During the year, the Committee received reports from management detailing the cost 
incurred and the outcome of the impairment reviews. The Committee also reviewed 
progress against plans and the projects’ timelines to full operation. The Committee 
discussed management’s reports in detail, including whether any known issues might 
block the projects’ completion. The Committee reviewed the external auditor’s 
work, including its assessment of management’s models supporting the estimates 
and judgements. After due challenge and debate, the Committee was satisfied with 
management’s assumptions and judgements.

During the financial year, Genus acquired 100% of the share capital of Birchwood 
Genetics Inc., a privately owned boar stud operation. In addition, Genus acquired 51% 
of the share capital of In Vitro Brazil S.A., the world’s leading commercial provider of 
bovine IVF technology. These transactions are described in note 37 to the accounts. 
The Committee received updates on the transactions’ structure and reviewed 
management’s proposed accounting treatment. The external auditor’s views supported 
these proposals. After discussing the accounting options available, the Committee 
agreed with management’s recommendations.

The Committee received and reviewed management reports on the treatment of 
pension costs and also received and considered the external auditor’s pensions 
accounting input. The Committee considered management’s recommendations were 
appropriate. The Committee continued to review the status of the other parties who 
are jointly and severally liable for the Milk Pension Fund deficit and concurred with 
management’s assumptions for reporting Genus’s share of the fund.

Genus plc Annual Report 201563

Monitoring Business Risks
The Committee reviewed the Group-
wide risk management process 
designed to identify, evaluate 
and mitigate risks. In the external 
auditor’s presence, the Committee 
discussed the risks identified with the 
Chief Executive and Group Finance 
Director, along with management’s 
plans to mitigate them. In view of 
their importance during the year, the 
Committee ensured that the Board 
received and discussed detailed 
input from management on the 
following key risks and mitigations:
•  China and emerging markets: this 

risk is the threat to our growth if we 
are unable to develop appropriate 
businesses in China and emerging 
markets. With a focus on China, the 
Board discussed with management 
the current developments in China 
and Russia and the actions taken by 
both regional and global 
management teams to minimise the 
impact on our strategy execution.

•  GSS: this is the risk that we are 

unable to commercialise our GSS 
technology. The Board continued to 
receive regular updates throughout 
the year on go-to-market readiness, 
as well as the legal proceedings 
relating to the anti-trust issues 
connected with this key initiative.
•  Information systems continuity and 
recovery: this risk is relevant to our 
ability to continue to operate our 
business in case of a system outage 
or extended downtime. The Board 
received an update on the IT system 
strategy and the results of a 
comprehensive IT security review 
performed during the year. The 
Board discussed the actions taken 
to strengthen IT security and 
resilience.

•  Biosecurity and continuity of 

supply: this is the risk of a negative 
outcome for Genus if we lose key 
livestock or lose our ability to move 
animals and/or semen freely 
(including across borders), due to 
disease outbreak, an environmental 
incident or international trade 
sanctions. The Board discussed the 
outbreak of PEDv in North America 
and its impact on the entire porcine 
industry. Genus PIC’s management 
presented to the Board on the 
additional measures being taken to 
strengthen health management and 
supply chain resilience.

Internal Control System
Our risk management process 
and system of internal controls are 
described in detail on pages 58 
and 59. The Committee reviewed 
the results of the key financial 
controls self-assessment process, 
which covers key areas of financial 
controls and is performed on a six-
monthly basis, and conducted its 
annual review of the effectiveness 
of the Group’s internal controls and 
disclosures. The Committee further 
reviewed internal audit’s findings at 
each scheduled meeting, and the 
Group’s whistleblowing policy and 
bribery prevention procedures. 

The Committee’s review of the Group’s 
system of internal control did not 
identify any material deficiencies. 
However, Genus routinely identifies 
and actions control improvement 
opportunities and the Committee 
discussed with management various 
opportunities to further strengthen the 
Company’s system of internal control.

Oversight of External Audit and 
Internal Audit
Internal Audit
The Committee reviewed and 
agreed the internal audit function’s 
scope, terms of reference, resources 
and activities. The Head of Risk 
Management and Internal Audit 
provided regular reports to the 
Committee on the work undertaken 
and management’s responses to 
proposals made in the internal audit 
reports issued during the year. The 
Committee continued to meet the 
Head of Risk Management and Internal 
Audit without management being 
present. The Committee reviewed 
and was satisfied with the internal 
audit function’s performance.

External Audit
The Committee reviewed and 
agreed the external auditor’s scope 
of work and fees, held detailed 
discussions of the results of its audits 
and continued to meet the external 
auditor without management being 
present. The Committee reviewed 
the external auditor’s objectivity and 
independence and the Company’s 
policy on engaging the external 
auditor to supply non-audit services. 
The Committee received details 
of the external auditor’s non-audit 
services to the Group, reviewed 
the nature and monetary levels 
of these services, which stood at 
47% of audit fees, and reviewed 
compliance with the Company’s 
Non-Audit Services by Auditor 

Policy. The Committee was satisfied 
that using Deloitte for such services 
did not impair its independence 
as the Group’s external auditor. 

The Committee assessed the 
external auditor’s performance, 
based on questionnaires completed 
by key finance staff and Committee 
members. The questionnaires covered 
the external auditor’s fulfilment 
of the audit plan, the auditor’s 
robustness and perceptiveness in 
its handling of key accounting and 
audit judgements, the content of the 
external auditor’s reports, and cost 
effectiveness. The Committee also 
considered any regulatory reviews 
performed on the external auditor. 
The Committee concluded that the 
external auditor was effective.

External Auditor’s Appointment
The external auditor, Deloitte 
LLP, was first appointed as the 
Company’s external auditor for 
the period ended 30 June 2006, 
following a formal tender process. 
The current audit partner’s first 
audit period was the financial year 
ended 30 June 2011 and he is due 
to hand over to a new partner after 
signing off this year’s accounts. 

In compliance with the UK Corporate 
Governance Code’s requirement 
for FTSE 350 companies to put the 
external audit out to tender at least 
every ten years, the Committee 
oversaw a formal audit retender 
process for the audit of the financial 
year ending 30 June 2016. All big four 
audit firms were invited to tender, of 
which two accepted and engaged in 
the discovery process. Both firms had 
access to the Company’s management 
and finance teams, as well as all key 
information relevant to developing 
their proposals. The final proposals 
were presented to the Committee 
at a special meeting dedicated to 
this topic. The presentations were 
followed by question and answer 
sessions, during which the Committee 
questioned each team’s audit 
approach, global and IT capabilities 
and how they could add value through 
the audit process. The Committee 
then discussed the strengths and 
weaknesses of the two proposals 
and how they would meet its primary 
objective of securing the highest 
audit standards and the best overall 
client service. The process concluded 
with the selection of Deloitte LLP, 
and the Committee recommended 
its appointment to the Board.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION64

Directors’ Remuneration Report
Section A: Annual Statement

Contents

64   Section A: Annual Statement – Letter 

from the Chairman
66  Section B: At a Glance
67   Section C: Remuneration and 
Performance Statement
68   Section D: Annual Report on 

Remuneration – how we operate our 
remuneration policies in practice

79   Section E: Directors’ Remuneration Policy 

Report – a summary because no change 
from last year

DELIVERING STAKEHOLDER 
VALUE

Letter from the Chairman
Our remuneration policy is 
transparent, supports our business 
strategy and is working. The pay of 
our executives is aligned with the 
value received by our shareholders.

Dear Shareholder

On behalf of the Board, I am 
pleased to present the Directors’ 
Remuneration Report for 2015.

The Remuneration Committee 
(the ‘Committee’) believes the 
remuneration policy should support 
the Group’s strategy and deliver 
value to stakeholders by focusing 
on sustainable profit growth. The 
remuneration policy, therefore, 
clearly aligns corporate performance 
and individual remuneration, 
with a significant proportion 
of pay delivered in shares and 
vesting over the longer-term.

How does Executive remuneration 
align with our strategy?
Our remuneration policy encourages 
the achievement of the corporate 
goals: through the structure of 
the annual bonus, it targets profit 
growth, cash generation and 
strategy implementation; through 
the 2014 Performance Share Plan 
(‘PSP’), it provides incentives for 
sustained profit and Earnings 
Per Share (‘EPS’) growth. This is 
detailed in Section C: Remuneration 
and Performance Statement.

As referred to in the Chairman’s 
Statement, the Chief Executive, Karim 
Bitar, has appointed high-quality 
executives who are performing very 
well as a team and are capable of 
leading Genus as it becomes an 
increasingly science and intellectual 
property based company. They have 
focused on executing the strategy, 
managing the risks inherent in our 
sector and effectively tackling 
challenges such as PEDv and 
uncertainty in emerging markets. 

How did we perform in 2015?
As highlighted in the Strategic 
Report, 2015 has been a very good 
year for the Company, led by the 
strong performance of PIC. Genus 
continued to deliver successfully on 
its strategic goals seeing very good 
progress across our R&D programmes, 
strong commercial progress in 
key markets, a rapid integration of 
Génétiporc and the acquisition of IVB. 

Overall, the Committee is of the view 
that management had a very good 
year in 2015 with adjusted profit 
before tax growth of 19% to £46.6m 
coupled with strong cash flow and 
tight management of working capital.

What does this mean for 
remuneration in 2015?
The Committee has focused on 
meeting shareholders’ expectations: 

Genus plc Annual Report 2015 
 
65

we believe the best way to achieve this 
is to retain and motivate the current 
leadership team. We want them to 
continue to deliver the strategy and 
to be rewarded for achievement of 
sustained growth. The short-term 
incentive policy is designed to reward 
10% year-on-year profit growth in 
constant currency as ‘target’ and 
15% as ‘stretch’. Similarly, the 2014 
PSP fits our remuneration strategy 
of encouraging the delivery of 
sustained EPS growth, which aligns 
executive and shareholder interests.

Being clear about our performance 
expectations is critical. The Committee 
continued to set stretching strategic 
objectives for each member of the 
GELT. The detail and specificity of 
these objectives define each team 
members’ expected contribution 
and aligns their remuneration 
with their performance.

The very good result for 2015 means 
that, for remuneration purposes, the 
adjusted profit before tax growth of 
23% in constant currency and cash 
generation of £22.6m delivered the full 
award on both measures. Executives 
had stretching strategic objectives: 
Karim Bitar achieved 95% and Stephen 
Wilson 90% on these measures see 
pages 68 and 69 for the detail of 
performance. Overall this generated 
a short-term award of 98.75% of 
the maximum for Karim Bitar and 
97.5% for Stephen Wilson which the 
Committee believes is fully justified 
given the performance in the year. 

The 2012 long-term incentive award 
partially vested in 2015. The three-
year EPS growth rate was 23.2%, 
Retail Prices Index (‘RPI’) was 7.6%, 
resulting in an average annual EPS 
growth over the period of RPI +5.2%. 
25.6% of the award will vest for Karim 
Bitar and 23.4% for Stephen Wilson.

What did the Committee do in 2015?
The Committee had five meetings 
during the year and on page 73 
we describe the issues that were 
discussed. However, in summary, 
in terms of remuneration it was a 
steady-as-she-goes year. The most 
notable aspects of the implementation 
of the remuneration policy were:

1.  It was brought to our attention that 
we had been inconsistent in our 
communication on whether or not 
adjusted EPS included or excluded 
the share-based payments 
accounting charge (also known as 
IFRS 2) for the purposes of the PSP. 
I confirm that no change is being 
made to the presentation of our 
financial statements, but that when 
determining vesting under the PSP, 
EPS will be calculated after the 
deduction of the share-based 
payments accounting charge. This 
applies to both the base year and 
final year adjusted EPS figures. We 
think that this change is the right 
approach for the future in that the 
PSP should be self-funding and the 
share-based payments charge does 
represent a quantifiable cost to 
shareholders.

2.  We clarified our policy on malus 
and clawback, confirming to the 
Executive Directors that both apply 
to the short-term incentive and the 
PSP awards. When combined with 
our policy on bonus deferral and 
the two-year holding period 
applying to PSP awards, we think 
we have a comprehensive approach 
to malus and clawback should 
events ever arise for us to invoke 
this.

3.  We have rewritten this Directors’ 
Remuneration Report so that it 
is clearer on what we have paid 
Executive Directors in respect of 
2015, what they can earn in 2016 
and why we do it. We have sought 
to explain how our remuneration 
policy supports our strategy and is 
linked to the results achieved. 

Will anything change in 2016?
Following your approval of the 
remuneration policy in 2014 (please 
see Section E: Director’s remuneration 
policy table), the Committee will 
continue to pursue this policy in 2016. 
It believes the policy remains fit for 
purpose, driving growth without 
encouraging undue risk taking.

In line with this policy, in 2016 we are 
recommending that the Executive 
Directors’ salaries will increase by 
the same percentage as the award 
to employees in the country where 

“Our remuneration policy 
is transparent, supports 
our business strategy and 
is working. The pay of our 
executives is aligned with 
the value received by 
our shareholders.”

the executive is based: for the 
Executive Directors this will be 2%.

Shareholders’ views
The Committee was delighted that 
it received 99% approval of both the 
Policy Report and the Remuneration 
Report in 2014. We will continue to 
engage with shareholders, welcoming 
feedback and taking into account 
shareholder views and best practice.

On behalf of the Board, I would 
like to thank shareholders for their 
continued support. The Committee 
hopes that the new form of report 
is clear, succinct and, as always, 
would welcome feedback. If you wish 
to contact me, please email me at 
remunerationchair@genusplc.com. 
The Committee looks forward to 
your support for our remuneration 
report at the 2015 AGM.

Nigel Turner
Senior Independent Director and 
Chairman of the Remuneration 
Committee

This Directors’ Remuneration Report has been 
prepared so it complies with the provisions of 
the Large and Medium-sized Companies and 
Groups (Accounts & Reports) (Amendment) 
Regulations 2013, which set out the disclosures 
required for Directors’ remuneration as at the 
reporting date. The report is also in accordance 
with the requirements of the Financial Conduct 
Authority’s Listing Rules.

The legislation requires the auditor to report to 
the Company’s members on the ‘auditable 
parts’ of the Directors’ Remuneration Report 
and to state whether, in its opinion, the parts of 
the report that have been subject to audit have 
been properly prepared in accordance with the 
legislation. We have highlighted the parts of this 
report which have been audited.

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
 
 
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Directors’ Remuneration Report continued
Section B: At a Glance

What the Executive Directors were paid in 2015 and why

Chief Executive

Group Finance Director Explanation

Base salary

Benefits

Pension

£526,830

£24,000

£357,000 These were the salaries set on 1 July 2014.

£14,000 This comprises a car allowance and insured benefits for both 

Executives and a medical screen for the Group Finance Director.

£131,708

£53,550 This is a cash allowance (25% of salary for the Chief Executive and 15% 

for the Group Finance Director) in lieu of participation in a pension 
plan.

Annual bonus

£650,306

£435,094 On the short-term bonus award, the Group’s strong financial 

performance meant the bonus results are close to the maxima. Karim 
Bitar will receive 98.75% of maximum and Stephen Wilson 97.5%. This 
is made up of:
•  Adjusted profit growth in constant currency of 23% > up to 60% of 

bonus – maximum achieved.

•  Cash generation of £22.6m > up to 15% of bonus – maximum 

achieved.

•  Non-financial strategic targets > up to 25% of bonus – Karim Bitar 

achieved 95% (23.75%) of this element, Stephen Wilson 90% 
(22.5%).

We explain the link between pay and corporate performance on page 
67 and detailed disclosure of the bonus targets on page 68.

PSP

Total

£275,511

£143,785 The 2014/15 adjusted EPS of 56.8 pence per share did meet the 
threshold, and therefore the Tier 1 awards granted to the Chief 
Executive (on 7 December 2012) and to the Group Finance Director 
(on 28 February 2013) partially vest.

£1,608,355

£1,003,429 This should be viewed in context of:

•  A total shareholder return over the 2014/15 financial year of £183m 

(+ 26.2%).

•  Adjusted EPS growth of +22%.

What the Executive Directors can earn in 2016 and how

Chief Executive

Group Finance Director Explanation

Base salary

£537,367

£364,140 Consistent with the general approach taken for Genus UK staff, the 

Benefits

£25,000

Pension

£134,342

Executive Directors have been awarded a salary increase of 2% as 
from 1 July 2015.

£14,000 There is no change to the provision of a car allowance and insured 
benefits: a medical screen has been introduced. The year-on-year 
change is adjustments in life and medical insurance premiums and 
medical screen. 

£54,621 The Chief Executive continues to be paid a 25% cash allowance in lieu 
of participation in a pension plan; the Group Finance Director receives 
a 15% cash allowance.

Annual bonus

A target bonus of 
62.5% of salary and  
a maximum bonus of  
125% of salary

A target bonus of 
62.5% of salary and  
a maximum bonus of  
125% of salary

The measures will remain:
•  Adjusted profit growth > 60% of bonus.
•  Cash generation > 15% of bonus.
•  Non-financial strategic targets > 25% of bonus.
For the adjusted profit growth measure, target bonus requires 
10% growth and maximum bonus requires 15% growth in constant 
currency.

PSP – September 
2013 awards 

PSP – awards 
that will be 
granted in 2015 
and may vest in 
2018

Up to 73,107 shares

Up to 43,347 shares The vesting of these awards depends on the EPS achieved in 2016. 

An award over 
shares worth  
200% of salary

An award over 
shares worth  
175% of salary

Full details are given on page 70.

The vesting of these awards will be subject to an EPS growth 
condition, with the 2018 EPS being compared to the 2015 adjusted 
EPS of 56.8 pence per share.
•  6% annual growth > threshold 20% vesting.
•  20% annual growth > 100% vesting.
For illustration, 20% annual growth corresponds to a 2018 adjusted 
EPS of 90.9 pence per share. At a price/earnings ratio of 25, this would 
translate to a Genus share price of £22.72 and a market capitalisation 
of £1,379m.

Genus plc Annual Report 201567

Section C: Remuneration and Performance Statement

Genus’s strategy and corporate goals and their link to performance-related pay

Creating genetic 
improvement

Delivering volume 
growth

Driving profitability

Generating cash

Link to 
remuneration 
policy

Captured in the non-financial 
strategic measures under 
the annual bonus plan. Over 
longer term will lead to 
higher EPS as used in PSP

Leads to higher earnings 
which is the primary 
annual bonus measure 
and the EPS performance 
condition in the PSP

Supported by the cash 
generation measure under 
the annual bonus plan in the 
near term. Over the longer 
term, success will flow into 
EPS captured by the PSP

Our corporate goals  
see pages 14–15

 Our remuneration policy 
see page 79–81

Increase Genetic 
Control and 
Product 
Differentiation

Success  
measured by

Targeting Key 
Markets and 
Segments

Tailoring the 
Business Model

Strengthening 
Core 
Competencies

Performance components and their impact on remuneration

2015

2014

Movement %

Impact on remuneration

Adjusted results
Revenue

Profit before tax

Cash generation

£398.5m

£372.2m

£46.6m

£22.6m

£39.3m

£26.2m 

EPS adjusted

Dividend per share

56.8p

19.5p

46.5p

17.7p

7

19

(14)

22

10

Input to annual bonus profit and EPS in PSP.

Annual bonus measure.

Annual bonus measure; performance reflects increased capital 
investment in 2015.

PSP performance condition.

Executives rewarded via dividend equivalent feature of deferred 
bonuses and PSP awards.

Share price at year end

1,427p

1,147p

24

Determines the value of deferred bonuses and PSP awards.

Executive Directors’ alignment to share price

Shares  
owned

Maximum  
rights to  
shares

Total share 
exposure

Value at share 
price on  
1 July 2014  
(£)

Value at share 
price on  
30 June 2015  
(£)

Consequence of 
a +/– 50 pence 
share price 
change
(£)

Difference
(£)

Chief Executive

40,008

242,942

282,950

3,140,745

4,037,697

896,952 +/– 141,475

Group Finance 
Director

3,071

142,058

145,129

1,610,932

2,070,991

460,059

 +/– 72,564

Conclusion

Executives are aligned  
to share price

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
68

Directors’ Remuneration Report continued
Section D: Annual Report on Remuneration 

Introduction
There are extensive legal and best practice disclosure obligations with which we comply in this section of the Directors’ 
Remuneration Report. This is important because, as a shareholder, you will be asked to vote on the sections A and D of this 
report at the AGM. Balancing this formality with a desire to have a clear and understandable report, we have split this 
section D into the following chapters:
1.  What the Executive Directors were paid in 2015.
2.  What the Executive Directors can earn in 2016.
3.  The process that we as a Committee followed to arrive at these decisions.
4.  How the Chief Executive’s pay compares to shareholder returns over the past six years.
5.  The Chairman and the Non-Executive Directors’ fees.
6.  Details of the Directors’ shareholdings and rights to shares.
7.  Details of the Directors’ contracts or letters of appointment.

1. What the Directors were paid in 2015
Executive Directors’ Single Total Remuneration Figure
The following table shows a single total figure of remuneration for the 2015 financial year for each of the Executive 
Directors and compares this figure to the prior year. Following the strong performance in the year, the variable pay has 
increased for 2015.

Karim Bitar

Stephen Wilson

Year

2015
2014

2015
2014

Salary 
and fees 
£000

527
517

357
350

Benefits1 
£000

Pension2 
£000

Subtotal for 
fixed pay
£000

24
24

14
13

132
129

53
53

683
670

424
416

Bonus3 
£000

650
207

435
153

Long-Term 
incentives4 

£000

275
–

144
–

Subtotal for 
variable pay
£000

925
207

579
153

Total 
£000

1,608
877

1,003
569

1  Benefits comprise a car allowance of £20,000 for Karim Bitar and £12,000 for Stephen Wilson, insured benefits including life assurance and private medical insurance 

and a medical screen for Stephen Wilson.

2 Cash allowance in lieu of pension and pension entitlement has been included in the Pension column.
3 Bonus earned includes the 25% which is deferred into Company shares for three years.
4 The value of long-term incentive is determined by the number of awards vesting in relation to performance ended 30 June 2015.

How the Bonuses for 2015 were Calculated
The 2015 bonuses for Executive Directors were calculated by reference to performance against a challenging sliding scale 
of profit, cash/debt and personal targets. Performance in the year was strong, demonstrated in the outcomes set out in the 
table below:

Bonus target

Adjusted PBT

Cash flow

Non-financial  
strategic objectives

Strategic objective

Year-on-year 
profit growth

Generate cash 
for reinvestment 
and dividend 
payments

To build the 
foundation for 
future growth

Overall extent to which the bonus targets were met:

Proportion  
of bonus

Actual 2015 
performance

Threshold

Target

Stretch

Extent to  
which targets 
were met 

60%

£48.3m1 

£39.3m

£43.2m

£45.2m

100%

15%

£22.6m

£13.0m

£16.0m

£19.0m

100%

25% See below

Chief Executive 95.0%
Group Finance Director 90.0%

Chief Executive 98.75%
Group Finance Director 97.5%

1  Adjusted PBT in constant currency (actual currency was £46.6m). 

The financial elements of the bonus are payable on a straight-line basis between each threshold, target and stretch level.

Performance against non-financial strategic objectives related to targets set in a number of areas that included customer, 
people, and product and service improvement. Retrospective disclosure of performance against these targets is set 
out opposite.

Genus plc Annual Report 201569

Payout against 
maximum of 
25% of bonus

95%

Executive Director

Key achievements in the year

Karim Bitar

Customer

Achieved PIC targeted profit and volume growth in Americas, increased 
sire line capacity and achieved royalty growth targets (see page 20). 

In the ABS business, delivered revenue growth, while operating profits 
were flat. Expanded routes to market in China and Indian JV stud is at 
advanced stage of construction.

People

Strengthened succession plans and leadership capability.

Staff engagement continued to rise measured by staff survey results (see 
page 45).

Product and service 
improvement

Accelerated the genetic improvement in PIC and reduced genetic lag. This 
is described in more detail on page 16 (key performance indicators).

Significant progress on new technologies (Real World Data (‘RWD’) and 
GSS), improved capability in supply chain and sales.

Results

Tight management of working capital and cash flow, demonstrated by the 
cash key performance indicators on page 17.

Stephen Wilson

Customer/ 
stakeholders

Strengthened the good relationships with the Company’s shareholders, 
evidenced by broker feedback following investor roadshows and Capital 
Markets Day.

90%

People

Strengthened the Finance, IT and Business Development teams, bringing 
in new high-quality recruits.

Product and service 
improvement

Led the strategic review for the Board. 

Oversaw the Birchwood and IVB due diligence and determined the 
financial structures through which they were acquired.

Introduced IT tools supporting better sales force engagement with 
customers.

Improved Genus’s Risk management system by defining areas of focus and 
rigorous follow up of audit action plans.

Results

Ensured that Genus managed working capital effectively, demonstrated by 
the cash key performance indicators on page 17.

As a result of this performance, the bonuses awarded to the Executive Directors were:

Karim Bitar

Stephen Wilson 

1  This is the number that appears in the single total remuneration figure on page 68.
2 The number of shares will be calculated in September when bonuses are paid. 

Extent to  
which targets 

were met Maximum bonus

Actual total
bonus1

Bonus payable 
immediately

Deferred 
bonus2

98.75%

£658,538

£650,306 

£487,730

£162,576

97.5%

£446,250

£435,094

£326,321

£108,773

Genus plc Annual Report 2015STRATEGICREPORTCORPORATE GOVERNANCEFINANCIALSTATEMENTSADDITIONALINFORMATION 
70

Directors’ Remuneration Report continued
Section D: Annual Report on Remuneration continued

How the Long-term Incentive Figure was Calculated in The Single Total Remuneration Table
Karim Bitar’s PSP award granted on 7 December 2012 and Stephen Wilson’s PSP award granted on 28 February 2013 
were both subject to an EPS performance condition, based on the growth in EPS from a base year of 2012 compared to 
the EPS in 2015. These awards were granted under our former policy. The performance targets were as follows in relation 
to the awards: 

Tier 1
The range of targets applicable to awards with a value of 125% of salary for the Chief Executive and 100% of salary to the 
Group Finance Director were as follows:

Per annum growth in adjusted EPS1

% of award vesting2