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Genus plc.
Annual Report 2016

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FY2016 Annual Report · Genus plc.
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LEADERSHIP

THROUGH

INNOVATION

Genus plc

Annual Report 2016

A World Leader 
in Animal Genetic 
Improvement

Global demand for pork, beef and 
milk continues to increase, driven by 
urbanisation, population growth and 
rising incomes. Our genetics enable 
farmers to meet this demand with 
quality and efficiency. We are world 
leaders in our markets, with pioneering 
technology and a deep understanding 
of our customers’ needs.

Strategic Report

01  2016 Highlights
02  Genus at a Glance
04  Chairman’s Introduction
06  Year in Review
08  Our Investment Case
10  Our Market
12  Our Business Model
14  Strategic Framework
16  Key Performance Indicators
18  Principal Risks and Uncertainties
20  Leadership Through Innovation
26  Chief Executive’s Review
28  Divisional Reviews
36  Financial Review
40  Our People and Culture
42  Responsible Business

Corporate Governance

44  Letter from the Chairman
46 

 Board of Directors and  
Company Secretary

48  Genus Executive Leadership Team
50  Corporate Governance Statement
57  Nomination Committee Report
59  Audit Committee Report
62  Directors’ Remuneration Report
86  Other Statutory Disclosures
88  Directors’ Responsibilities Statement

Financial Statements

Independent Auditor’s Report

89 
95  Group Income Statement
 Group Statement of  
96 
Comprehensive Income

97  Group Statement of Changes in Equity
98  Group Balance Sheet
99  Group Statement of Cash Flows
100   Notes to the Group Financial 

Statements

144  Parent Company Balance Sheet
145   Parent Company Statement of Changes 

in Equity

146   Notes to the Parent Company Financial 

Statements

Additional Information

154   Five Year Record –  

Consolidated Results

155  Glossary
156  Notice of Annual General Meeting
IBC  Advisers

2016 Highlights

Colour the individual bits on 
top of each curve

Group Revenue 
£m

Colour the individual bits on 
top of each curve

Adjusted Profit Before Tax 
£m

Colour the individual bits on 
top of each curve

Statutory Profit Before Tax 
£m

01

2016

2015

2014

2013

388.3

398.5

372.2

345.3

2016

2015

2014

2013

49.7

46.6

39.3

42.5

2012
Colour the individual bits on 
top of each curve

341.8

2012
Colour the individual bits on 
top of each curve

43.7

Adjusted Basic EPS 
Pence

Dividend Per Share 
Pence

2016

2015

2014

2013

2012

60.7

56.8

46.5

49.1

50.0

2016

2015

2014

2013

2012

21.4

19.5

17.7

16.1

14.6

2016

2015

2014

2013

2012

60.9

57.8

38.2

33.4

51.6

Financial Highlights1

•  Adjusted profit before tax up 7% to £49.7m (up 10% 

in constant currency), driven by strong performances 
in Genus PIC and Genus Asia, particularly China

•  Statutory profit before tax up 5% to £60.9m includes 

a pension related exceptional credit of £44.2m 
(2015: £0.4m) and a reduction in the value of 
biological assets £17.1m (2015: £24.9m increase) 

•  Adjusted basic earnings per share up 7% to 60.7p 
(up 10% in constant currency) and statutory basic 
earnings per share up 23% to 81.1p reflecting a 
lower statutory tax rate on adjusting items

•  Revenue of £388.3m, reduced 3% due to lower bovine 
volumes in tough dairy markets, and lower porcine by-
product and up-front sales. Growth of 17% (14% in constant 
currency) in strategically important royalty revenues 

•  Solid cash conversion as expected of 88% (2015: 107%) 

after two years of exceptional performance above 100% 

•  After tax return on invested capital of 19.1% (2015: 21.7%), 
impacted by year end currency translation on our US asset 
base following the recent strengthening of the US Dollar 
against Sterling

•  Dividend increased by 10% to 21.4p, well covered by adjusted 

earnings at 2.8 times (2015: 2.9 times)

Operational and Strategic Highlights

•  Continued volume growth of 4% in porcine, however  
bovine volumes 6% lower in tough dairy markets 

•  Very strong results across Asia, more than doubling  

operating profit including joint ventures

 – China delivered over £6m in additional operating  

profit, benefiting from market tailwinds and strong  
product performance

 – Signed three new large porcine royalty customers  
in China and a commercial multiplier agreement  
with Yunnan Shennong

•  Strong profit growth in Genus PIC of 9% in constant  

currency, with growth in royalty volumes and revenues

•  Genus ABS had a challenging year in very difficult dairy 

markets and took action to reduce costs, manage margins 
and improve pricing; however, profits were 16% lower in 
constant currency. The pace of strategic change was 
accelerated through:

 – In Vitro Brasil S.A. (‘IVB’), our world leading bovine in  

vitro fertilisation (‘IVF’) business focused on driving genetic 
improvement via embryos, was rapidly integrated and 
performed ahead of expectations in its first full year in Genus

 – Introduced proprietary TransitionRight™ genetic indices for 
Holstein and Jersey breeds focused on key dairy health traits

 – Formed De Novo Genetics on 1 September 2016, a 

majority-owned strategic partnership combining the  
elite Holstein breeding programmes of ABS and De-Su,  
the world’s leading independent Holstein breeder, 
to accelerate internal production of elite bulls

•  Scaled up Genus Sexed Semen (‘GSS’) technology to 

commercial launch readiness

 – Outcome of litigation against Sexing Technologies (‘ST’) 
announced post-period end provides a path towards 
commercialisation, with further Court rulings to provide 
additional clarity expected in the coming months

•  Achieved substantial progress in establishing gene editing as 

a key strategic platform for future growth and transformation 
of Genus

 – In collaboration with the University of Missouri, discovered 

a major breakthrough to create pigs resistant to the 
devastating Porcine Reproductive and Respiratory 
Syndrome Virus (‘PRRSv’) disease through gene editing

 – Exclusive strategic collaboration with Caribou Biosciences 
to licence leading CRISPR-Cas9 gene editing technology, 
enabling further development of PRRSv resistant pigs and 
multiple other applications 

 – Exclusive licence from Washington State University to use 
gene editing to target bovine respiratory disease (‘BRD’),  
a major disease challenge for beef and dairy producers

1  For definitions of adjusted profit, adjusted EPS, cash conversion and return on invested capital, see Financial Review on pages 36 to 39. Results discussed throughout the 

Annual Report are on an adjusted basis unless otherwise stated.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
 
 
 
 
02

Genus at a Glance

Pioneering Animal Genetic 
Improvement

Genus is a world-leading animal genetics 
company. We provide farmers with superior 
genetics that enable them to produce 
higher-quality animal protein more 
efficiently, in the form of meat and milk.

Genus is a market leader in porcine, dairy and beef genetics 
and is uniquely positioned as a global player, with a dedicated, 
multi-species research and development (‘R&D’) function and 
an international distribution network.

What We Do

How We Operate

Genus applies DNA analysis to accelerate 
genetic improvement and deliver it to 
our customers, quickly and efficiently. 
We breed and distribute the genes of the 
world’s best pigs and bulls, scientifically 
selecting livestock whose offspring are 
designed to increase the profitability of our 
customers, who are some of the world’s 
leading farmers and food producers.

In the porcine market, we sell genetically superior 
boars and sows that produce offspring with 
desirable characteristics, such as feed-efficient 
growth or leaner meat.

In the dairy and beef markets, our primary 
product is bull semen, which is delivered 
through artificial insemination to improve our 
customers’ herds and their efficiency. We also 
offer genetically superior embryos, through our 
subsidiary IVB.

Revenue by Species %

Bovine 
Porcine 

55

45

Genus sells under well-known trademarks: ‘PIC’ 
for pigs and ‘ABS’ for dairy and beef cattle. During 
the year, we served our customers through three 
business units:

Genus PIC, which serves porcine customers in North 
America, Latin America and Europe.

Genus ABS, which serves dairy and beef customers  
in North America, Latin America and Europe.

Genus Asia, which serves porcine, dairy and beef 
customers in fast-growing Asian markets.

Our Asia unit was established in 2012 to create a strong base 
in the region’s diverse and fast-changing markets. In FY17, 
we will integrate the Asia unit’s porcine and bovine operations 
into the global PIC and ABS units, respectively.

This Strategic Report was approved by the Board of Directors on 
7 September 2016 and signed on its behalf by:

Karim Bitar 
Chief Executive 

  Stephen Wilson
  Group Finance Director

Genus plcAnnual Report 2016 
   
 
 
03

Where We Operate

Our porcine business has a network of over 
600 breeding herds in over 40 countries. 
Over 95% of these herds are owned by 
third parties or our customers.

Our bovine business owns bull studs in 
Europe, North America, Latin America 
and India, and sells genetics in more 
than 70 countries, both directly and 
through distributors.

Genus’s head office in Basingstoke, 
UK, provides shared services support 
to our international operations. Our 
R&D laboratories are based in Madison, 
Wisconsin, USA.

Revenue by Geography %

12

27

46

15

North America 
Latin America 
Europe 
Asia 

£34m

Spend on R&D per year

PIC

40+Country operations

ABS

70+Country operations

2,600

Employees worldwide

136m

Market pig equivalents 
with our genetics taken 
to market (‘MPEs’)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
04

Chairman’s Introduction 

Implementing a  
Successful Strategy

“ Genus delivered another 
strong performance in 2016, 
with a second consecutive year 
of robust profit growth.”

Genus PIC and our Asian operations were the driving forces behind 
this growth, with Genus ABS seeing profits decline as its dairy 
customers faced further falls in milk prices.

The Group’s strategy focuses on creating differentiated products, 
targeting key markets, and sharing in the value we deliver to 
customers. We made further strong progress against each of 
these objectives. Our research and development programmes 
are producing genetic gains that offer increased productivity, 
efficiency and profit to our customers. We aim to be at the 
forefront of science in our field and in the year developed 
or acquired exclusive rights to gene editing technology and 
applications. We also made good progress in preparing our 
Genus Sexed Semen technology for commercialisation.

China and India are the world’s largest porcine and dairy markets 
respectively. We signed further royalty agreements in China and 
opened a world-class bull stud in India, positioning us for future 
growth in these markets. 

As well as increasing our strategically important royalty revenues, 
we continued to demonstrate the value of our genetics through 
new proprietary indices targeted at traits that create value for 
commercial customers thus helping customers to understand 
the benefits of our superior genetics and allowing us to share 
in the value we add.

Developing our Board and People
The latest independent evaluation of the Board and its 
Committees shows that the Board continues to provide strong 
and effective leadership. Succession planning and diversity are 
important focus areas for us and having previously identified the 
need for an additional Non-Executive Director, we were delighted 
to appoint Lysanne Gray to the Board during the year. Lysanne 
brings considerable experience of risk management, audit, 
business operations and the food sector, broadening the range 
of skills and knowledge on the Board.

Mike Buzzacott will be retiring from the Board at this year’s  
Annual General Meeting, after more than seven years as a 
Non-Executive Director and chairman of the Audit Committee. 
On behalf of the Board I want to acknowledge his significant 
contribution during this time, particularly in transforming the 
Committee into an effective value adding resource, whilst 
developing and embedding our risk management processes.  
We thank him for his contributions and wish him well for the future.

More information on the Board and our corporate governance 
arrangements can be found on pages 44 to 87.

Bob Lawson

Chairman of the Board

Genus plcAnnual Report 201605

Genus employs over 2,600 people in 26 countries, whose expertise 
and dedication enable us to innovate and deliver for customers. I 
want to thank everyone for helping to make this another successful 
year. In recognition of our people’s importance, we continue to 
invest in developing their skills and ensuring we have a strong 
pipeline of critical talent coming through the organisation. To 
enhance our proprietary, differentiated products for customers, 
in the last year we have focused on recruiting, retaining and 
developing employees who can help us explore and harness 
outstanding science.

The Board recognises its responsibility for setting the behaviours 
and ethical standards we want to see throughout Genus. Our 
values (see right) underpin our culture, which is one of respect, 
openness and fairness.

Since the year end, we have been focused on the court case 
with Inguran LLC trading as Sexing Technologies (‘ST’) in Madison, 
Wisconsin. The jury’s verdict, delivered in mid-August, confirmed 
that ST had wilfully maintained monopoly power in the market 
for processing bovine sexed semen since July 2012, but that ABS 
had infringed two patents and breached confidentiality under our 
existing contract with ST. We are currently awaiting the court’s 
decision on our request for an injunction which, if granted, will 
allow us to terminate the existing ST contract and remove the 
contractual prohibitions preventing the launch of our GSS product 
in the short term. Full details of the case can be found in note 7 
but as shareholders will readily understand this is an important 
milestone in the development of the ABS dairy business.

Our Values

Customer 
Centric

Results 
Driven

Pioneering

Returns to Shareholders
The Board aims to balance the need to invest in the business, 
so we can capture the growth opportunities we see in front of us, 
with the requirement to offer shareholders an attractive return 
on capital and rising dividends.

People 
Focused

We are recommending a final dividend of 14.7 pence per 
share, giving a total dividend for the year of 21.4 pence per 
share, following the interim dividend of 6.7 pence. This represents 
an increase of 10% over last year’s total dividend of 19.5 pence. 
The final dividend will be paid on 2 December 2016, to shareholders 
on the register at the close of business on 18 November 2016.

Summary
This was a pleasing year for Genus, with robust financial 
performance in often difficult markets, and good progress 
with our strategy. In the coming year, the Board will continue 
to focus on successfully implementing the Group’s strategy, the 
competitive landscape, managing risk and continuing to enhance 
governance. 2017 will see us step up our investment in research 
and development, as we look to further develop and progress 
our differentiated product offerings and position the business 
for long-term success.

Responsible

Bob Lawson
Chairman
7 September 2016

We are one team, dedicated to 
helping customers thrive. We 
anticipate their needs and help 
them seize opportunities, acting 
as partners to improve quality, 
efficiency and output. If we’re not 
adding value for our customers, 
we stop and think again.

We are proactive, determined to 
be the best we can be and to exceed 
expectations. We redefine standards 
for ourselves, our customers and 
our industry. Every one of us takes 
pride in delivering the highest level 
of performance. If something can 
be improved, we find a simpler, 
better way to do it.

We are an innovative, forward-
thinking company. We have the 
courage and confidence to explore 
new ideas and the energy and 
enthusiasm to deliver them. We are 
creative, tenacious and resourceful 
in every area of our work.

We are a business rooted in science 
but built around our people. We 
inspire, challenge and support 
everyone to perform, develop and 
grow. We treat others with respect 
and we invite views and feedback 
to help us improve.

We are ethical to our core. We feel 
a deep sense of responsibility to 
our customers, colleagues, animals, 
communities and shareholders. 
We are honest, reliable and 
trustworthy. We mean what we 
say and do what we say.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
06

Year in Review

Significant Strategic and 
Operational Progress

August 2015

September 2015

November 2015

December 2015

ABS launches 
TransitionRight™ index 
for Holstein cattle
TransitionRight™ is a 
proprietary index aimed 
at minimising post-calving 
metabolic disorders in 
dairy cattle

Imports of boars to 
Russia recommence
Follows reopening of the 
Russian border for imports 
of pigs from Canada

New nucleus farms in 
the Philippines
Stocked two new third-party 
porcine sire line nucleus farms 
to expand capacity

Launch of IVB USA
IVB began serving large 
commercial dairies and beef 
producers in the US

Technological 
breakthrough in  
PRRSv resistance
Paper published in ‘Nature 
Biotechnology’ announces 
the development of the 
first PRRSv-resistant pigs, 
in collaboration with the 
University of Missouri

Nature Biotechnology,  
December 2015

Weak dairy markets 
impact ABS 
Milk prices in the US and 
Europe fall for a third 
consecutive six-month period, 
resulting in a 9% fall in dairy 
semen volumes at ABS 
through the year

Genus plcAnnual Report 201607

January 2016

February 2016

March 2016

Launch of ABS Neo 
in Brazil
Commercial launch of elite 
genetic embryos, frozen using 
an advanced proprietary 
freezing technology

Refinancing of Group 
debt facilities
New five-year, £170m 
multi-currency facilities 
with improved terms

Launch of 
TransitionRight™ index 
for Jersey cattle
TransitionRight™ index 
extended to Jersey cattle

April 2016

May 2016

June 20161

ABS acquires  
St. Jacobs ABC
Vermont-based St. Jacobs is the 
world’s leading provider of show 
ring and high type dairy sires

New bull stud opens 
in India
New stud opened in 
Maharashtra, with capacity for 
116 bulls and a new laboratory

Strategic collaboration 
signed with Caribou 
Biosciences
Providing Genus with access 
to CRISPR-Cas9 (gene editing) 
technology

Landmark royalty 
agreements with key 
Chinese customers
Expanded capacity with existing 
partners and signed three new 
customer royalty agreements 
including a contract with 
Yunnan Shennong

1  Refers to signing date of Shennong agreement.

 Genus plc Annual Report 2016Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
08

Our Investment Case

Rapid Innovation and 
Strong Fundamentals

Genus is a leader in the porcine and 
bovine genetics markets and benefits 
from significant barriers to entry supported 
by its investment in technology.

Leading 
international 
market position 

Genus is a world leading 
provider of genetically elite 
breeding stock to pork, 
beef and milk producers 
globally, competing largely 
with national and regional 
farmer-owned cooperatives. 
Our international breadth 
reduces our reliance on any 
individual market or segment.

Focused, 
multi-species, 
technology-driven 
business model

Genus is exclusively focused 
on pioneering animal 
genetic improvement, 
by leading the way in 
adopting new technology. 
Our proprietary genomic 
selection and gene editing 
capabilities can be applied 
across multiple species.

Genus plcAnnual Report 201609

Positive  
long-term market 
fundamentals 

Barriers 
to entry 

Growth in global demand 
for animal protein increases 
competition for finite 
resources, such as water 
and land. Farmers are 
increasingly looking to 
genetics and technology 
to help them meet this 
demand more efficiently, 
so they can compete 
effectively.

Genus invests heavily in 
proprietary technologies 
to produce ever-higher 
performing animals, raising 
the bar for our competitors. 
Our branded, strategic 
distribution network 
serves more than 40,000 
customers globally.

Cash generative  
with a strong 
financial position 

In the last five years 
we have converted over 
90% of our adjusted 
operating profit into cash 
and maintained net debt 
below 1.5 times EBITDA. 
Our recently renewed debt 
facilities provide us with 
£50m of headroom and 
expire in 2021. This enables 
us to invest in technology 
and accelerate genetic 
gain, further differentiating 
our products from 
the competition’s.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
10

Our Market

Long-Term Demand Drivers for 
Animal Genetic Improvement

There are sustainable long-term 
drivers of global demand for 
animal protein and the way it 
is supplied. Genetic improvement 
is critical to addressing the 
associated challenges.

1. Growing Demand for Animal Protein
The global population is expected to grow by over 1 billion 
between 2015 and 2030, with the proportion of urbanised 
populations increasing from 54% to 60% of the total over 
the same period. Urbanised populations tend to become 
wealthier, leading to greater appetite for animal protein.

Colour the individual bits on 
top of each curve

World Population Growth 1990–2050
Billion

2050

2045

2040

2035

2030

2025

2020

2015

2010

2005

2000

1995

1990

6.3

6.0

5.7

5.4

5.1

4.7

4.3

4.0

3.2

3.3

3.3

3.3

3.4

3.4

3.4

3.4

3.6

3.3

3.2

2.9

2.6

2.3

3.3

3.3

3.2

3.0

˜ Urban

˜ Rural

Source: United Nations, Department of Economic 
and Social Affairs, Population Division (2014).

2. Supply Constraints and Uncertainty
Volatile weather and increasing competition for scarce resources, 
such as water and land, can constrain animal protein production. 
These factors can also affect the availability of raw materials, 
particularly animal feed, which indirectly impacts protein 
production. This puts pressure on producers to be as efficient 
as possible.

3. More Integrated Supply Chains
Supply chains are vertically integrating, resulting in fewer 
participants in the chain. This increases transparency of where 
food comes from, giving consumers more influence over food 
producers, and driving demand for higher-quality animal protein 
and more disease-resistant animals, with less use of drugs.

4. Protein Producers Becoming Larger and 
Increasing Use of Technology
Producers are increasingly looking to technology to become more 
efficient. For example, dairy farmers are rapidly adopting embryo 
technology, so they can select both male and female parents 
and deliver a step change in the quality of their milking herds.

Producers also seek efficiency gains through scale. In porcine, 
large scale integrated production represents the majority 
of capacity in the US and Brazil, and is growing fast in China. 
Larger producers typically measure performance in more detail 
and better understand the benefits of superior genetics.

Comparing PIC’s and ABS’s Markets
Genus PIC and Genus ABS operate in markets with different 
dynamics. The table below summarises the key characteristics 
of our addressable markets. 

Porcine

Dairy & Beef

Industry

Significant barriers 
to entry, with 
high product 
differentiation

Lower barriers to 
entry, with less 
product differentiation

Customer 
landscape

Consolidated and 
highly technified, 
with royalty contracts 
linking price to 
value added

Fragmented and 
some technification, 
with prices per unit 
of sale

Genus plcAnnual Report 2016 
 
  
11

Colour the individual bits on 
top of each curve

Changes in Pig Production by Size of Farm in China

6%

37%

57%

12%
49%

18%

54%

22%

30%

58%

60%

˜ Commercial size farms 
(3,000+ heads/farm)

˜ Mid size farms 

(50–3,000 heads/farm)

˜ Small size farms 

(1–49 heads/farm)

39%

28%

20%

10%

Source: Rabobank.

2006

2009

2012

2015

2020F

Over 1.2 billion pigs are produced for slaughter globally each 
year in the markets in which PIC operates, of which around half 
are produced in China.

The majority of pigs in Asia come from small scale production 
facilities, which typically employ less technology. However, the 
drive for efficiency is causing a shift in production towards larger, 
more integrated production with higher use of technology. 
This will lead to an increased demand for higher quality genetics, 
growing PIC’s addressable market. PIC currently supplies over 
60% of the world’s top pork producers.

The vast majority of beef cattle in our target markets are bred 
on pasture by releasing bulls for natural breeding. Less than 
10% of beef animals in these markets are serviced through AI, 
although this offers access to elite genetics. Competing demands 
for land and resources are expected to increase the drive for 
efficiency and quality. This is expected to give rise to demand for 
better genetics delivered through AI, as well as new technology, 
including IVF and gender skew. ABS currently has around a 20% 
share of the addressable AI market.

480

68

Colour the individual bits on 
top of each curve

Market Opportunity in Porcine
Pig Population
Heads, million

38

28

27

27

China

USA

Brazil

Germany

Vietnam

Spain

Russia

Mexico

Myanmar

France

Canada

Denmark

Netherlands

Philippines

Poland

Source: FAO 2014.

19

16

14

13

13

12

12

12

12

Colour the individual bits on 
top of each curve

Market Opportunity in Beef
Beef production
Tonnes, million

11.7

9.7

6.4

USA

Brazil

China

Argentina

Australia

Mexico

Russia

France

Germany

Canada

India

Turkey

2.8

2.3

1.8

1.6

1.4

1.1

1.1

1.0

0.9

South Africa

0.9

Colombia

UK

0.8

0.8

Source: FAO 2013, total cattle meat produced.

Market Opportunity in Dairy

Market Opportunity in Dairy
Elite genetics are sourced internationally from donor parents and 
delivered through artificial insemination (‘AI’). As the use of AI 
increases, so does ABS’s market. There is also a large spread in 
milk yield between countries with similar AI levels, presenting an 
opportunity to increase productivity by displacing locally sourced 
semen with elite genetics, and through adopting technology. 
To compete in this market, genetics providers must be able to 
produce elite genetics, distribute them globally and effectively 
communicate their benefits. A small but growing market segment 
is also adopting in vitro fertilisation (‘IVF’) and gender skew 
technologies, to accelerate genetic improvement in their herds.

In the short term, milk prices affect farmer profitability and their 
demand for elite genetics. The past two years have seen falling 
milk prices in key markets, reducing demand for elite genetics.

12,000

10,000

8,000

6,000

4,000

Top 10 dairy producing countries

Top 30 dairy producing countries

United States

Germany

France

Poland

New Zealand

Turkey

Russia

i

l

d
e
y
k
l
i

M

2,000

Brazil

China

India

0%  10%  20%  30%  40%  50%  60%  70%  80%  90%  100%

Adoption of artificial insemination

Source: Genus estimates, OECD, NAAB, Eurostat, DEFRA, ASBIA, IFCN, NHIA.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
 
 
 
12

Our Business Model

Genus uses genome science to produce more efficient 
pigs and cattle for farmers. We deliver these animals into 
our customers’ herds as efficiently as possible and we 
link the amount we charge our customers to the 
benefits our superior animals deliver for them.

Our Core  
Strengths

Our Business  
Model

Genetically elite animals
We own genetically elite pork, beef and 
dairy breeding herds, and also have strategic 
partnerships with third-party bovine breeders.

Leading technology and know-how
We have a team of over 90 PhD scientists 
in-house, and collaborative relationships 
with leading research institutions. We also 
have cutting-edge technologies that enable 
us to skew the chances of getting male or 
female offspring, produce embryos and 
edit animals’ genes.

Global supply chain and distribution
We produce bovine semen from our facilities 
across four continents, and sell it through 
our own staff and independent third-party 
resellers. We also produce embryos in the US 
and Latin America. In porcine, we genetically 
manage herds in over 40 countries. More than 
95% of these herds are third-party owned, 
reducing our farming and commodity risk.

Strong customer base
In bovine, we serve over 40,000 customers 
globally, including some of the world’s leading 
beef and dairy producers. In porcine, we 
serve over 60% of the world’s leading pork 
producers, and engage most of them in 
multi-year supply agreements.

Produce differentiated products
Our customers want higher performing animals that 
require less feed to grow, are more resistant to disease 
and produce higher quality protein. We produce animals 
with desirable characteristics by continuously selecting the 
highest performing animals in our herds and throughout 
our supply chain to breed superior generations using our 
technology and know-how, in a continuous cycle.

Distribute genetics quickly and efficiently  
to our customers
To give our customers the number of elite pigs they 
need, we deliver live animals and semen to third-party 
‘multipliers’ or our customers, who then multiply our pigs 
over four generations to deliver slaughter pigs. Our global 
supply chain and distribution quickly gets our latest 
genetics to customers.

We distribute bovine genetics as semen, embryos and live 
animals. We produce and process these in strategically 
located studs and laboratories, both owned and third 
party, and sell them directly in 21 countries, and through 
distributors in approximately 50 countries. We offer sexed 
bovine genetics, as well as elite frozen embryos.

To maximise our products’ performance in customer herds, 
our global technical service teams advise on nutrition, 
reproduction, health and other areas.

Genus plcAnnual Report 201613

Delivering For  
Our Stakeholders

Customers
Our genetically superior animals help our customers 
to produce better quality and quantity of meat or 
milk at lower cost.

Consumers and communities
Our animals help to reduce the volume of feed 
and water required to produce meat and milk. This 
lessens our customers’ environmental impact and 
increases the availability of safe, affordable animal 
protein for all.

Our people
Genus employees have the opportunity to develop 
themselves and harness cutting edge science to 
deliver value for our customers, whilst benefiting 
communities, animal welfare and the environment.

Investors
As we share in the value that our products deliver 
to customers, we deliver attractive returns to 
our investors.

Share in the value created
We price our products to reflect the value they deliver 
for our customers.

Our bovine genetics sold as semen are valued using 
both public and, increasingly, proprietary economic 
indices, which capture a weighted basket of desirable 
characteristics. Embryos are priced based on the 
genetic merit of both parents, determined through 
their respective index rankings.

Our porcine genetics are measured through our indices 
aimed at customer profitability, and are primarily sold 
on multi-year pricing models, with an upfront payment 
equal to the cost of production and a deferred royalty 
linked to the volume of pigs produced. This creates 
customer loyalty and aligns our interests with theirs.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
14

Strategic Framework

Genus has a robust strategy to meet its corporate goals 
and capture the significant growth opportunities in the 
animal genetics market.

Increasing Genetic Control  
and Product Differentiation

Targeting Key Markets  
and Segments

Sharing in the  

Value Delivered

To maintain and enhance our  
product leadership
We do this by leveraging our genomic selection and 
broader genome science capabilities to continuously 
improve our herds, and investing in new technology 
and tools to strengthen our capabilities.

To deliver the right offering for  
the right customers
We do this by targeting meat and milk producers globally 
who understand the impact of genetics, offering them 
products, support and technical services tailored to 
their needs.

To capture an appropriate share of the value 

we deliver to customers

We do this by demonstrating the value of our genetics and 

indices through trials and aligning our interests with our 

customers’, by linking our revenues to their productivity.

Achievements in 2015/16

Achievements in 2015/16

Achievements in 2015/16

Pork 
 • Developed PRRSv-resistant pigs and secured 

Pork
 • Grew presence with leading pork producers 

exclusive global licence

in Europe and Asia

 • Accelerated rate of genetic improvement

 • Signed new supply chain agreements in China

 • Grew proportion of our business under royalty 

Beef & Dairy 
 • Won our first IVF customers in the US
 • Began selling elite frozen embryos in Brazil
 • Launched a new bull stud in India

Beef & Dairy 
 • Sourced 20% of all new US Holstein bulls from 

our internal breeding programme

 • Formed a strategic partnership with the world’s 

leading independent Holstein breeder1

 • Launched proprietary health indices for Holstein 

and Jersey cattle

 • Secured an exclusive licence for technology to 

combat BRD 

Technology
 • Prepared GSS for launch
 • Secured access to CRISPR-Cas9 gene editing 

technology, through collaboration with 
Caribou Biosciences

 • Signed three new royalty agreements with large 

Pork

customers in China

by 2 percentage points

Beef & Dairy

 • Achieved over 7% price increase for high health 

status bulls, and grew their share of total 

volumes by 1.7 percentage points2

 • Achieved over 20% aggregate price increase in 

Latin America

Key performance indicators

Key performance indicators

Key performance indicators

 • See our Increasing Genetic Control  
and Product Differentiation KPIs

  See page 16

 • See our Targeting Key Markets and  

 • See our Sharing in the Value Delivered KPIs

Segments KPIs

  See page 16

  See page 17

1 

In September 2016.

Genus plcAnnual Report 2016 
 
 
15

Increasing Genetic Control  

and Product Differentiation

Targeting Key Markets  

and Segments

Sharing in the  
Value Delivered

To maintain and enhance our  

product leadership

We do this by leveraging our genomic selection and 

broader genome science capabilities to continuously 

improve our herds, and investing in new technology 

and tools to strengthen our capabilities.

To deliver the right offering for  

the right customers

We do this by targeting meat and milk producers globally 

who understand the impact of genetics, offering them 

products, support and technical services tailored to 

their needs.

To capture an appropriate share of the value 
we deliver to customers
We do this by demonstrating the value of our genetics and 
indices through trials and aligning our interests with our 
customers’, by linking our revenues to their productivity.

Achievements in 2015/16

Achievements in 2015/16

Achievements in 2015/16

Pork 

Pork

 • Developed PRRSv-resistant pigs and secured 

 • Grew presence with leading pork producers 

exclusive global licence

in Europe and Asia

Pork
 • Signed three new royalty agreements with large 

customers in China

 • Accelerated rate of genetic improvement

 • Signed new supply chain agreements in China

 • Grew proportion of our business under royalty 

Beef & Dairy 

Beef & Dairy 

 • Sourced 20% of all new US Holstein bulls from 

 • Won our first IVF customers in the US

our internal breeding programme

 • Began selling elite frozen embryos in Brazil

 • Formed a strategic partnership with the world’s 

 • Launched a new bull stud in India

leading independent Holstein breeder1

 • Launched proprietary health indices for Holstein 

and Jersey cattle

 • Secured an exclusive licence for technology to 

combat BRD 

Technology

 • Prepared GSS for launch

 • Secured access to CRISPR-Cas9 gene editing 

technology, through collaboration with 

Caribou Biosciences

by 2 percentage points

Beef & Dairy
 • Achieved over 7% price increase for high health 

status bulls, and grew their share of total 
volumes by 1.7 percentage points2

 • Achieved over 20% aggregate price increase in 

Latin America

Key performance indicators

Key performance indicators

Key performance indicators

 • See our Increasing Genetic Control  

and Product Differentiation KPIs

  See page 16

Segments KPIs

  See page 16

 • See our Targeting Key Markets and  

 • See our Sharing in the Value Delivered KPIs

  See page 17

2  When comparing average unit blend prices and share of total volumes of 

Holstein bulls ranked as 5* under TransitionRight™ for the periods Apr – Jul 
and Aug – Dec 2015. TransitionRight™ bulls are ranked from 1* to 5*.

Performance

Our key performance indicators 
measure how well we are 
achieving our goals 

  See pages 16 to 17

Risk

We look to understand and 
mitigate the risks to achieving 
our strategic goals 

  See pages 18 to 19

Divisional Progress

Each of our divisions and our 
R&D function has strategic 
priorities that support our 
Group strategy 

  See pages 28 to 35

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
 
 
16

Key Performance Indicators

We monitor and measure our strategic progress by reference to 
the three parts of our strategy: increasing genetic control and 
product differentiation; targeting key markets and segments; 
and sharing in the value delivered.

Increasing Genetic Control and Product Differentiation
Colour the individual bits on 
top of each curve

Colour the individual bits on 
top of each curve

Porcine Genetic Improvement Index
US$

Net Merit Rankings
Genomic and daughter-proven bulls

˜˜ Genomic
˜˜ Proven

3.15

4.45

3.72

2016

2015

2014

2013

2012

1.90

2.00

2016

2015

2014

2013

18

13

11

11

17

23

30

31

2012

6

28

Measures the genetic gain we achieve in our 
porcine nucleus herds. 

Definition
The index measures the marginal economic 
value improvement in customers’ US$ 
profitability, per commercial pig per year, 
on a rolling three-year average. Prior years’ 
index ratings have been updated, to reflect 
the latest results from genomic selection 
and the economic values of pork production.

Performance
Implementing genomic selection technology 
in 2013 led to an immediate step change in 
genetic gain value improvement. This continued 
in 2016, with an improvement of US$3.15.

Monitors our success in developing bulls that 
are highly ranked, because of their genetic 
performance and economic merit.

Definition
The number of our generally available Holstein 
bulls listed in the top 100 Net Merit US$ rankings 
for progeny tested and the top 100 Genomic 
Net Merit rankings for genomically tested sires.

Performance
Genus maintained a competitive industry 
line-up. Holstein proven bulls declined due to a 
limited pipeline of genomic bulls several years 
ago. We have continued to strengthen our 
current position in the genomic bull category.

Targeting Key Markets and Segments
Colour the individual bits on 
top of each curve

Colour the individual bits on 
top of each curve

Dairy and Beef Volume Growth
%

Porcine Volume Growth
%

2016 (6)

2015

2014

2013

2012

6

5

5

8

2016

2015

2014

2013

2012

4

6

6

5

9

Tracks our global unit sales growth in dairy 
and beef.

Tracks the growth in the number of pigs with 
PIC genetics globally.

Definition
The change in volume of dairy, beef and sorted 
units of semen, delivered to customers in 
the year.

Performance
Total bovine volumes declined 6% to 17.3 million 
doses in tough dairy markets, with Europe and 
North America particularly challenging. Beef 
units grew 4% as farmers continued to increase 
use of beef semen in dairy cows.

Definition
The change in volume of both direct and 
royalty animal sales, using a standardised 
MPEs measure of the slaughter animals that 
contain our genetics. Results include MPEs 
from Agroceres PIC, our Brazilian JV, and prior 
years have been restated for consistency.

Performance
Volumes grew 4% to 136 million MPEs with 
strong double digit growth in Asia from our 
China, Russia and Vietnam businesses and 
strong royalty volume growth across all regions. 
Volumes of upfront animals, where MPEs are 
counted at the time of initial sale, declined 
as planned. 

Genus plcAnnual Report 2016 
 
 
 
17

Sharing in the Value Delivered
Colour the individual bits on 
top of each curve

Colour the individual bits on 
top of each curve

Colour the individual bits on 
top of each curve

Adjusted Operating Profit (including JVs) 
£m

Operating Profit per MPE
£

Operating Profit per Dose of Bovine Semen 
£

2016

2015

2014

2013

2012

54.3

51.2

44.8

48.2

48.0

2016

2015

2014

2013

2012

0.51

0.43

0.38

0.41

0.43

2016

2015

2014

2013

2012

0.60

0.88

1.03

1.19

1.26

To track underlying profit generation.

Monitors porcine profitability by unit.

Monitors bovine profitability by unit.

Definition
Net dairy and beef adjusted operating 
profit globally, expressed per dose of semen 
delivered. Excludes India, as its characteristics 
are substantially different to the rest of our 
bovine business.

Performance
£0.60, down £0.28 (down £0.23 in constant 
currency) due to weak dairy markets in Europe 
and North America, along with impacts from 
foreign exchange rates. The longer term trend 
has been caused by higher cost of genomic 
bulls, increased product development to build 
our own genetic improvement capability 
and currency impacts, particularly in Latin 
America. Initiatives to address this trend include 
producing bulls internally, launching our GSS 
technology and building IVF capability, along 
with cost efficiency and pricing actions. 

Definition
Operating profit including share of JVs, adjusted 
to exclude IAS 41 valuation movements on 
biological assets, amortisation of acquired 
intangible assets, share-based payments 
and exceptional items.

Performance
£54.3m, up £3.1m (up £4.6m in constant 
currency) due to strong performances across 
our porcine businesses, particularly in China, 
partially offset by declines in our Europe and 
North America dairy businesses and increased 
investment in R&D.

Definition
Net porcine adjusted operating profit globally, 
expressed per MPE. Results include share of 
Agroceres PIC, our Brazilian JV.

Performance
£0.51, up £0.08 in actual and constant currency, 
helped by strong growth in our China porcine 
business and higher royalty volumes across all 
sales regions.

Colour the individual bits on 
top of each curve

Cash Conversion 
%

Colour the individual bits on 
top of each curve

Net Debt : EBITDA 

2016

2015

2014

2013

2012

88

107

103

77

96

2016

2015

2014

2013

2012

1.4

1.2

1.2

1.0

1.1

Monitors our success in converting profits 
into cash.

Ensures we have a strong balance sheet and the 
financial capability to execute our strategy.

Definition
Cash generated by operations before capital 
expenditure, investments, interest, tax and 
dividends, expressed as a percentage of 
adjusted operating profit (excluding JVs).

Definition
The ratio of net debt (being gross debt including 
finance lease obligations less cash held), 
to adjusted earnings before interest, tax, 
depreciation and amortisation (excluding JVs).

Performance
Cash conversion of 88% was consistent with 
historical averages, following two very strong 
years that benefited from a step change in 
working capital management and the benefit 
of the exit from the Quebec nucleus in 2015.

Performance
1.4, up 0.2 on last year, reflecting the increase 
in net debt from £71.8m to £89.7m primarily 
as a result of foreign exchange movement on 
our US Dollar borrowings, partially offset by 
higher EBITDA.

 Genus plc Annual Report 2016Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
 
 
 
18

Principal Risks and Uncertainties

Genus supplies biological products to agricultural customers 
and is exposed to a wide range of risks and uncertainties.

Some of these risks relate to current 
business operations in our global 
agricultural markets, while others relate 
to future commercial exploitation of our 
extensive R&D portfolio. The table below 
outlines the principal risks and uncertainties 
affecting Genus and how we manage them.

The Directors confirm that they have 
undertaken a robust assessment of the 

principal risks and uncertainties facing 
the Group.

More information on the types and levels 
of risks the Board is prepared to seek and 
accept in executing the strategy, and 
how we define risk appetite and identify 
and manage risks, can be found in the 
Corporate Governance Statement on 
page 55.

Link to Strategy

1 Increasing Genetic Control and 

Product Differentiation
2 Targeting Key Markets and 

Segments

3 Sharing in the Value Delivered

How we manage risk

Strategy

Risk change in 2015/16

Strategic Risks

Risk description

Developing products 
with competitive 
advantage
 • Development programmes fail to 

 •

produce best genetics for customers.
Increased competition to secure 
elite genetics.

Commercialising GSS 
technology
 •

Launching a new product technology 
carries technical, production and 
financial risks.
Failure to commercialise our GSS 
technology due to intellectual property 
(‘IP’) and other disputes.

 •

1, 2

Dedicated teams align our 
product development to customer 
requirements, while our technical 
services help customers make best 
use of our products. We frequently 
measure our performance against 
competitors in customers’ systems, 
to ensure the value added by our 
genetics remains competitive.

We have a rigorous process to prepare 
for the successful commercial launch 
of our GSS technology, supported 
by dedicated internal resources 
and external expert advice.

1

We also initiated legal proceedings in 
the US, in relation to anti-trust issues 
which, together with patent counter-
claims, went to trial in August 2016. 

Developing and 
commercialising gene 
editing technologies 
Failure to successfully develop 
 •
and commercialise gene editing 
technologies due to technical, IP, 
market, regulatory or financial barriers. 
‘Game-changing’ technology secured 
by competitors. 

 •

1, 2

Our R&D Portfolio Management Team 
oversees our research, ensures we 
correctly prioritise our R&D investments 
and assesses the adequacy of resources 
and its IP freedom to operate. Formal 
collaboration agreements are in place 
with key partners to ensure responsible 
exploration and development of the 
technologies and the protection of IP. 
The Board is updated regularly on key 
development projects.

No change in porcine but 
increased in bovine due 
to continuing trend to 
genomic bulls.

No change. The initial verdicts 
in the legal proceedings create 
a path to commercialisation but 
further rulings by the Court are 
awaited to bring clarity to the 
next steps. Technical progress 
to scale up for commercial 
launch also progressed well, 
reducing launch risk. 

Increased due to the discovery 
and pursuit of new gene 
editing applications and 
consequent higher investment 
in 2015/16 and beyond. All 
key initiatives are progressing 
through the R&D life cycle.

Capturing value 
through acquisitions
Failure to identify appropriate 
 •
investment opportunities or to 
perform sound due diligence.
Failure to successfully integrate an 
acquired business.

 •

We have a rigorous acquisition analysis 
and due diligence process, with the 
Board reviewing and signing-off all 
projects. We also have a structured 
post-acquisition integration planning 
and execution process.

1, 2, 3

No change.

Genus plcAnnual Report 201619

How we manage risk

Strategy

Risk change in 2015/16

2

3

We have a robust organisation, 
blending local and expatriate executives 
supported by the global species teams, 
to ensure we comply with our global 
standards. The Board provides regular 
oversight and dedicated significant time 
in 2015/16 to discussing our strategy 
and the results of our operations 
in China.

We have a global, cross-functional 
process to identify and protect our 
IP. Our customer contracts and our 
selection of multipliers and JV partners 
include appropriate measures to protect 
our IP. We conduct robust ‘Freedom To 
Operate’ searches to identify third-party 
rights to technology.

1, 2

We have stringent biosecurity 
standards, with independent reviews 
throughout the year to ensure 
compliance. We continue to extend the 
geographical diversity of our production 
facilities, to avoid over-reliance on 
single sites.

3

We continuously monitor markets 
and seek to balance our costs and 
resources in response to market 
demand. We actively monitor and 
update our hedging strategy to manage 
our exposure. Our porcine royalty 
model and extensive use of third-
party multipliers mitigates the impact 
of cyclical price reductions or cost 
increases in pig production.

No change. Revised plans 
and approach to the market 
in China and other emerging 
markets continue to improve 
our ability to control and 
mitigate the risk.

No change.

No change.

No change.

Strategic Risks

Risk description

Growing in emerging 
markets
 •

Failure to appropriately develop 
business in China and other 
emerging markets.

Operational Risks

Protecting IP 
 •

Failure to protect our IP means Genus-
developed genetic material, methods, 
systems and technology could become 
freely available to third parties.

Ensuring biosecurity 
and continuity 
of supply
 •

Loss of key livestock, owing to 
disease outbreak. 
Loss of ability to move animals or semen 
freely (including across borders) due 
to disease outbreak, environmental 
incident or international trade sanctions.
Industry-wide disease outbreaks 
affecting demand for Genus products.

 •

 •

Financial Risks

Managing agricultural 
market and commodity 
prices volatility
 •

Fluctuations in agricultural markets 
affect customer profitability and 
therefore demand for our products 
and services.
Increase in our operating costs, 
due to commodity pricing volatility.

 •

Funding pensions
 • Exposure to costs associated with 

failure of third-party members of joint 
and several liabilities pension scheme.
 • Exposure to costs as a result of external 
factors (such as mortality rates, interest 
rates or investment values) affecting 
the size of the pension deficit.

We are the principal employer for the 
Milk Pension Fund and chair the group 
of participating employers. The fund is 
now closed to future service and has an 
agreed deficit recovery plan, based on 
the 2015 actuarial valuation. We monitor 
the strengths of other employers in 
the fund and have retained external 
consultants to provide expert advice.

n/a

No change. The trustees’ 
decision to grant future 
pension increases on the basis 
of the movement in CPI, rather 
than RPI, will reduce costs. 
However, this is currently being 
partially offset by the impact 
of falling bond yields following 
the EU referendum in the UK.

 Genus plc Annual Report 2016Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
20

Leadership Through Innovation

Increasing Genetic Control and 
Product Differentiation

Case Study  
Tackling Disease with Breakthrough Technology

Porcine Reproductive and Respiratory 
Syndrome Virus (‘PRRSv’) is the most 
significant and harmful disease faced 
by pig farmers. Millions of pigs and 
piglets suffer from the virus each year, 
which causes reproductive failure, 
reduced growth and premature death. 
Despite being a challenge for the pork 
industry for more than a quarter of a 
century, there is still no cure.

Nature Biotechnology,  
December 2015

In December 2015, we announced that 
our long-standing collaboration with 
the University of Missouri had produced 
a major breakthrough – the first pigs 
resistant to this devastating disease. Using 
gene editing, the University was able to 
breed pigs that do not produce a protein 
necessary for PRRSv to spread. Early stage 
studies showed that these pigs stayed 
healthy and gained weight normally when 
exposed to the virus. We are now working 
to further develop this technology and 
expect that it will take at least five years to 
obtain any required regulatory approvals 
and make PRRSv resistant animals 
available to farmers.

Our work will be aided by our new strategic 
collaboration with Caribou Biosciences – 
our largest technology driven alliance 
to date. Caribou is a leader in the 
revolutionary field of CRISPR-Cas9 
gene editing, which allows precise and 
controllable changes to the genome. 
Genus has a worldwide exclusive licence 
to use the technology to develop new 
traits in pigs, cows and potentially other 
livestock species, with PRRSv being one of 
our first targets. This collaboration will 
ensure that Genus remains at the forefront 
of developing and applying technology 
to support animal well-being.

Genus plcAnnual Report 201621

“ In December 2015, 
we announced a major 
breakthrough – the first 
pigs resistant to Porcine 
Reproductive and 
Respiratory Syndrome 
Virus.”

 Genus plc Annual Report 2016Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
22

Leadership Through Innovation

Targeting Key Markets 
and Segments

Case Study 
Pursuing Growth in 
the World’s Largest 
Dairy Market
India offers a major opportunity for Genus. 
With a population of 1.25 billion people, 
it is the biggest dairy market in the world. 
However, milk yield and production 
efficiency are low and local restrictions 
have hindered genetic improvement, 
including a ban on importing bulls and 
limits on importing semen.

In view of these restrictions, we explored 
other ways of giving farmers access to our 
much-needed genetics, and identified a 
way of importing elite North American 
genetics in the form of embryos, and 
implanting them in carefully selected 
animals. We needed a local partner to 
help with the process and joined forces 
with the Chitale family, who owned the 
only private stud in India.

As we grew the range of locally housed 
bulls, it became clear that we needed 
a larger production facility. We formed 
a joint venture with the Chitale family 
and in early 2016, opened a truly 
world-class facility, incorporating the 
very latest practice in areas such as bull 
handling, production and health and 
safety. The stud is the leading facility 
of its type in India and one of the 
most advanced in the world.

At full capacity, the stud will be able 
to produce more than 7 million semen 
straws a year. It also has room for 
expansion and is compliant with 
our GSS project, so we are ready to 
implement this when it comes on 
stream. Increasing production is being 
supported by further development of 
our commercial infrastructure and offer 
within India. This includes expanding 
our range of distributors and 
distribution models and developing 
a tailored Indian index for genetics, 
so we can breed for Indian conditions 
and economics.

Genus plcAnnual Report 2016Case Study 
Expanding Our  
IVF Offering 
In 2015 we acquired a majority holding in IVB, 
the world leader in bovine in vitro fertilisation 
(‘IVF’). While IVF and artificial insemination 
(‘AI’) both allow farmers to improve their 
herds’ genetics on the male side, IVF enables 
them to select elite female genetics as well. 
This allows our customers to accelerate 
annual genetic improvement in their herds.

In 2015/16, ABS and IVB have worked 
together to expand IVB’s geographical 
footprint and its product offering. IVB has 
established a new presence in Mexico, which 
is an exciting market with the largest ‘cow 
pocket’ in Latin America. Mexico offers 
tremendous potential to implement IVF 
technology and to leverage ABS’s strong 
presence. The new operation includes a 
laboratory equipped with the very latest 
technology. IVB has also relocated a complete 
team from Brazil, to ensure its technicians in 
Mexico have substantial experience of IVF. 
This will ensure Mexican producers receive the 
same high quality as our Brazilian customers.

The laboratory in Mexico can produce either 
fresh or frozen embryos for dairy producers. 
IVB’s new Direct Transfer process has 
simplified the freezing and transferring of 
embryos, so they can be implanted in one 
step, similar to AI. Early results show this new 
methodology is achieving equal or better 
results than previous freezing techniques, 
strengthening customers’ confidence in Direct 
Transfer. IVB and ABS have also begun selling 
high genetic merit embryos in Brazil and we 
continue to target the progressive farms 
segment, which has a high level of technology 
adoption and the scale to implement it.

23

“ In 2015, we acquired a majority 
holding in IVB, the world leader 
in bovine IVF.”

 Genus plc Annual Report 2016Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
24

Leadership Through Innovation

Sharing in the Value Delivered

Case Study 
Positioning Genus for 
Further Success in China
China is the world’s largest porcine market and 
offers major long-term opportunities for us. 
When we first established a presence in China, 
its differing risk profile led us to operate through 
owned and joint venture farms. In line with our 
global strategy, we are now transitioning to 
contracted production with trusted partners, 
helping to mitigate our exposure to farming 
and commodity price risk.

Riverstone became our first multiplier and 
royalty-based customer in 2014. This year we 
signed a seven-year agreement with the Yunnan 
Shennong Agricultural Industry Group, to enable 
them to establish 50,000 sows for a new 
production facility. The agreement includes 
a multiplication farm, with the capacity to 
produce 30,000 grandparent gilts a year, and 
the establishment of a sire line nucleus, which 
will double our capacity to produce high-quality 
terminal boars in China. Both will initially be 
stocked with the latest high-health great-
grandparent animals from PIC’s genetic nucleus 
in the US. In addition, we signed an agreement 
with Jinluo group, China’s biggest slaughter 
plant, to supply terminal boars for its 50,000 
sow commercial system.

These agreements, and the long-term royalty 
arrangements involved, give us resilient revenues 
and enable us to share in the value created by 
our proprietary genetics.

With this firm foundation in place, we will 
now be integrating our porcine operations in 
China and our other Asian markets into the 
global PIC organisation. This will help us deliver 
a consistent customer experience worldwide, 
while maintaining flexibility to address local 
market needs.

Genus plcAnnual Report 201625

Case Study 
Preventing Post-Calving 
Disorders Through 
Advanced Genetics 
Cows making the transition from giving 
birth to becoming productive members of 
the milking herd can suffer from a number 
of significant health problems. In fact, 
three-quarters of disease in dairy cows 
occurs in their first 30 days in milk and as 
many as half of high-producing cows are 
affected. This means dairies can lose up to 
10% of the herd each year due to transition 
cow problems, resulting in substantial time, 
money and productivity costs.

In August 2015, we launched our 
TransitionRight™ genetics, giving farmers the 
first genetic solution to multiple post-calving 
disorders. Some of the key problems 
TransitionRight™ addresses are mastitis, 
metritis and ketosis, which typically cost US 
farmers between US$200 and US$350 per 
case. By choosing a 5-star TransitionRight™ 
sire, farmers can save an average of US$100 
per lactation compared with a 3-star sire and 
US$200 compared with a 1-star sire. This 
saving reflects lower treatment costs, labour 
and lost profits, as well as avoiding additional 
housing, care, monitoring and feeding 
expense. At the same time, reducing the 
incidence of post-calving disorders is 
beneficial for animal welfare.

Customers worldwide have responded 
positively to TransitionRight™’s introduction 
and have quickly incorporated 
TransitionRight™ into their genetic selection 
criteria. As a result, we have seen growing 
demand for high-ranking 4-star or 5-star 
TransitionRight™ units. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
26

Chief Executive’s Review

Robust Performance

“ In 2017, we will further 
accelerate our efforts to develop 
and apply the science and 
technology that is essential 
to our longer-term success.”

2016 was another good year for Genus. The Group performed 
well overall and we met our financial and operational goals, as 
the breadth of our business by geography and species helped 
drive growth, despite challenges in some of our markets. We 
also made strong progress with implementing our innovation-
led strategy, as we develop Genus into a company, based on 
leading-edge science and biotechnology.

Group Performance
Genus achieved a robust performance in 2016, with adjusted 
profit before tax including joint ventures (‘JVs’) rising 7% (10% 
in constant currency) to £49.7m. On a statutory basis, profit 
before tax rose 5% to £60.9m. Porcine volumes rose by 4%, 
although bovine volumes were 6% lower in tough dairy markets. 
Strategically important revenues such as porcine royalties rose 
strongly, however, total revenue was 3% lower.

Genus PIC had another strong and successful year, despite 
challenging conditions for our customers in most regions, 
achieving a 9% growth in adjusted operating profit including 
JVs in constant currency. Profits were up in all regions and 
the business achieved strong growth in royalty volumes and 
revenues. Over the last few years we have repositioned PIC’s 
European operations away from low margin up-front parent 
gilt sales towards royalty contracts, particularly with integrated 
pork producers, and we saw encouraging results in the year 
from this work.

Karim Bitar

Chief Executive

Genus plcAnnual Report 201627

With dairy customers facing depressed milk prices across major 
markets, Genus ABS had a tough year and saw adjusted operating 
profits fall by 16% in constant currency. We took tactical actions 
on costs and margins to protect short-term performance and 
strategic actions outlined below to position the business for 
long-term growth. IVB, the world’s leading supplier of bovine IVF 
services and products, was successfully integrated following our 
acquisition of 51% in March 2015 and delivered an encouraging 
performance in its first full year in Genus. Our Asian operations 
achieved very strong results across the region, more than 
doubling operating profit including joint ventures. Growth in China 
stood out, as we saw the benefit of our work to focus on large 
scale pork producers while reducing farming risk in this business. 
We also benefited from strong porcine market conditions in 
China. Performance in Russia also improved as porcine import 
restrictions were lifted. 

biotechnology pioneer Caribou Biosciences. This gives us an 
exclusive worldwide licence to use the revolutionary CRISPR-
Cas9 gene editing technology to develop new traits in pigs, 
cows and potentially other livestock species. Since the end of 
the year, we have also announced an exclusive worldwide licence 
with Washington State University, for patents and know-how 
relating to gene editing targets for BRD.

Genus continued to target key growth markets during the year, 
with particular progress in India and China. India is the world’s 
largest dairy market and the opening of our joint venture’s new 
bull stud was an important milestone for Genus. This new stud 
is one of the most advanced designs in the world. China is the 
biggest pork producer globally and we strengthened our position 
by signing landmark royalty agreements with three key Chinese 
integrated pork producers.

Strategic Progress
R&D is the starting point for our innovation-led strategy to 
enable us to increase genetic control and product differentiation. 
Genomic selection techniques continue to advance and our 
application of them to accelerate genetic gains in porcine 
continues in our nucleus herds and is now starting to feed into 
performance gains for our customers. We also apply these 
techniques in bovine, developing proprietary indices such as 
TransitionRight™ (see the case study on page 25) focused on dairy 
health traits and progressing our internal breeding programme, 
which is now producing some of our most elite bulls.

On 1 September 2016, we formed De Novo Genetics, a majority-
owned Holstein breeding strategic partnership, with De-Su, the 
world’s leading independent Holstein breeder. De Novo will further 
accelerate the proportion of bulls Genus produces internally by 
combining ABS’s and De-Su’s elite Holstein breeding programmes. 
This will gives us greater control of the genetics we need in order 
to create differentiated solutions that help commercial dairy 
farmers increase profitability through improved herd productivity, 
health and efficiency.

We made excellent technical progress with our GSS technology 
in 2016, as we prepared it for commercialisation. Our litigation 
against ST went to trial in August 2016 and, while there are several 
issues still pending with the Court, the initial verdict’s finding that 
ST had wilfully maintained a monopoly should give us a path to 
the commercial launch of the technology. This could be within 
the next few months if our request for an injunction releasing us 
from our contract with ST is granted. The jury’s findings that our 
technology infringes two of ST’s patents and specifying royalties 
to be paid to ST will be subject to further review by the Court and 
is not expected to delay commercialisation. We look forward to 
bringing competition to this important market.

Gene editing is becoming a key part of our technology platform 
that could transform Genus over time. Our collaboration with 
the University of Missouri produced a major breakthrough during 
the year, by using gene editing to create the first pigs resistant 
to the devastating PRRSv disease. We are working to develop 
this technology, aided by our new strategic collaboration with 

People and Organisation
With Genus Asia now well established and growing successfully, 
we intend to integrate its porcine and bovine operations into 
PIC and ABS in the coming year. This will support our strategy 
for each species and help us to deliver a consistent experience 
to customers around the world. Jerry Thompson, who has 
successfully led Asia, will take on a new role to further focus our 
efforts in establishing a greater presence with beef customers 
globally as COO Genus ABS Beef. He will work closely with Saskia 
Korink, who will now lead our global Genus ABS Dairy operations.

Our employee pulse survey continued to show that our 
people find Genus an engaging and stimulating place to work. 
They are committed to our vision and understand our strategy 
for achieving it. I want to thank all my colleagues for their 
contribution to delivering for our customers, which in turn 
enables Genus to succeed.

Outlook
Over the last two years, Genus has grown adjusted profit before 
tax in double digits in constant currency. In 2017, we will further 
accelerate our efforts to develop and apply the science and 
technology that is essential to our longer-term success. This will 
lead to a significant step up in R&D investment in 2017 resulting 
in profit for the year being similar to 2016 in constant currency. 
However, we anticipate a benefit from exchange rates, with 
Sterling having declined sharply towards the end of 2015/16. 
Overall, we expect to make further strategic progress in 2017 
and to perform in line with market expectations.

Karim Bitar
Chief Executive
7 September 2016

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
28

Genus PIC
Strategic Progress – Genus PIC

“ We have strengthened our 
foundations for long-term 
success by harnessing leading-
edge technologies.”

Bill Christianson
Chief Operating Officer, Genus PIC

We have continued to grow our porcine business by 
accelerating increases in genetic gain and providing 
world-class products and services. In parallel, we have 
strengthened our foundations for long-term success 
by harnessing leading-edge technologies. During the 
year, we made the following progress against our 
strategic objectives:

Increasing Genetic Control and Product 
Differentiation
 • Harnessed genomics to accelerate genetic gain and 
completed assimilation of genes from Génétiporc 
into our genetic improvement programme.

 • Streamlined our range of Camborough gilts and elite 
terminal boars, to help provide a clear and consistent 
product offering.

 • Worked with R&D colleagues on technologies that 

could aid development of new proprietary products; 
examples include our ground-breaking work to 
develop pigs resistant to Porcine Reproductive and 
Respiratory Syndrome Virus (‘PRRSv’), undertaken 
in collaboration with the University of Missouri.

Targeting Key Markets and Segments
 • Strengthened relationship with large accounts; 
we are currently doing business with more than 
60% of the globally largest accounts.

 • Standardised processes and ways of working, such 
as a global approach to key account management.

 • Explored new ways of working with smaller 

customers, to help meet their needs effectively  
and efficiently.

 • Achieved particular success in Europe following  
our restructuring in 2013, with growth of 22%.
 • Continued to build relationships with key industry 
stakeholders, including holding our latest global 
symposium in May 2016: this was attended by 
around 300 customers, helping us to strengthen 
existing contacts, make new connections and 
associate PIC with the latest thinking.

Sharing in the Value Delivered
 • Ran more product validation trials in more regions 
than ever before, consistently demonstrating the 
value of our products and enabling us to strengthen 
our pricing-for-value strategy in several markets.
 • Continued to transition to a royalty pricing model 

in regions where this is relatively new, with volume 
increases of 8% in Europe, 16% in Latin America and 
6% in Asia, resulting in 76% of our global business 
utilising the royalty model.

Priorities for FY17
 • Continue to pursue our global strategy, tailored as 

 •

needed for local markets.
Integrate our Asian porcine operations into our global 
structure, to help deliver a consistent customer 
experience worldwide.

 • Significantly expand our global supply chain.

Genus plcAnnual Report 2016Operating Review – Genus PIC

Revenue
Adjusted operating profit exc JV
Adjusted operating profit inc JV

Adjusted operating margin exc JV

Corn – Key Markets
£ per tonne

300

250

200

150

100

50

0
Aug 13

29

Actual currency

Constant  
currency

2016  
£m

176.5
64.2
68.7

36.4%

2015  
£m

Movement  
%

Movement  
%

175.5
57.2
61.9

32.6%

1
12
11

(2)
9
9

3.8pts

3.7pts

Pork – Key Markets
£ per kg

3.0

2.5

2.0

1.5

1.0

0.5

Aug 14

Aug 15

Aug 16

Aug 13

Aug 14

Aug 15

Aug 16

US

Brazil

EU

China

US

Brazil

EU

China

Russia

Market
Market conditions for Genus’s porcine customers were challenging 
in most regions over the past year. High output, along with 
geopolitical instability in Brazil, Russia and the EU, significantly 
affected profitability across the animal protein value chain. 
Global meat price indices for pork reached a 12-year low. 

North American producers maintained a positive net return for 
the fiscal year, despite these challenging macroeconomic factors. 
A strong export programme, coupled with relatively low cost of 
production, delivered an estimated average of £5 profit per head 
to producers in the United States. Additionally, farm debt ratios in 
the US were low which continued to support expansion in 2015/16. 
The outlook for prices in North America is challenging in the near 
term, but a 6% forecast increase in slaughter capacity in the US 
during 2017 is providing some optimism to the industry. This will 
support overall demand, along with an expected 5% increase 
in exports.

In Europe, the porcine industry suffered from increased 
production and export bans. This led to oversupply and pork prices 
declining around 9% compared with the previous year, leaving 
prices about 20% below the average for the last five years and 
resulting in producers making significant losses. The outlook 
for producers is a bit more encouraging, as prices have recently 
started to rise and some herd contraction has taken place. It is 
also anticipated that exports to China should remain stable.

In Latin America, disease and economic volatility continue to 
challenge producers’ profitability. In Mexico, porcine epidemic 
diarrhoea virus (‘PEDv’) and PRRSv have affected supply and 
contributed to higher pig prices. The political turmoil and recession 
in Brazil have hampered the otherwise promising performance 
of the Latin America pig industry. Even so, Brazil was the fourth 
largest pork producer in 2015/16 and continues to be a major 
participant in the global market. Firm exports to Russia and 
China, in conjunction with strong domestic demand, has Brazil on 
track to increase pork production 3% by the end of the calendar 
year, in spite of elevated input costs. Despite these challenges, 
Latin America remains a growth market.

Overall, market conditions are mixed heading into FY17. 
China will continue to be a driving force globally and exporting 
nations will rely on their consumption to bolster production 
and financial performance.

Performance
During 2015/16, Genus PIC performed strongly. Adjusted operating 
profits including joint ventures were £68.7m, up 9% in constant 
currency, and margins expanded by 4% to 36%. Volumes grew by 
2%, with all regions contributing strong growth in royalty volumes. 
Revenue was 2% lower, primarily due to lower sales of up-front 
animals. However, strategically important royalty revenues rose 
by 13% in constant currency.

In North America, profits were up 8% in constant currency, on 
volume growth of 3%. Strong customer uptake of high genetic 
merit boars through the CBV plus and CBV max pricing structures, 
in addition to high health in customer herds, contributed to 
royalty growth of 9%. A number of customers expanded their 
herds, which contributed to high breeding stock sales volumes.

Latin American profits improved 12% in constant currency, 
on 3% volume increases, helped by a strong operating profit 
performance in Mexico, up 29%. In Brazil, the PIC Agroceres joint 
venture also performed well, with a 23% increase in constant 
currency operating profit, but the rest of the region declined 
due to lower animal shipments to Venezuela, where customers’ 
access to foreign currency was curtailed.

In Europe, volumes were slightly down, with an 8% increase in 
royalty volumes and a 14% decline in up-front volumes, in line 
with the strategic direction of the business. Revenue declined by 
9% due to the lower up-front sales but operating profit increased 
22% in constant currency. The strategic repositioning of the 
PIC Europe business over the last few years, to focus on royalty 
business with larger producers, is starting to show benefits despite 
the tough trading environment in the European pig industry. 

Overall, PIC’s successful execution of its strategy has enabled 
continued positive momentum globally.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
30

Genus ABS 
Strategic Progress – Genus ABS

“ Despite difficult conditions in 
the global dairy market, ABS has 
continued to evolve a broader 
and increasingly differentiated 
range of solutions…”

Saskia Korink Romani
Chief Operating Officer, Genus ABS

Despite difficult conditions in the global dairy market, 
ABS has continued to evolve a broader and increasingly 
differentiated range of solutions to help dairy and beef 
customers ‘Profit from Genetic Progress’. During the year, we 
made the following progress against our strategic objectives, 
whilst also implementing a number of short-term, profit-
focused initiatives to counter the market headwinds:

Increasing Genetic Control and Product 
Differentiation
 • Expanded our elite dairy female programme with 20% 
of our new bulls sourced from it in 2016. In September 
2016 we formed De Novo Genetics in partnership with 
the US’s leading independent Holstein breeder.
 • Strengthened our beef nucleus herd, which is 

 •

expected to deliver 900 bulls to our PowerLine beef 
bull programme by 2019.
Launched proprietary indices to help customers 
identify dairy sires with offspring more resistant 
to diseases after giving birth, resulting in price and 
volume increases for high health status bulls.
 • Harnessed IVB’s IVF technology to expand our 

genetic improvement solutions and launched new 
direct transfer frozen embryos in Brazil combining 
elite female and male genetics.

 • Supplied IVF services to a major US dairy customer. 
 • Prepared to launch our proprietary Genus Sexed 

Semen technology in key markets.

Targeting Key Markets and Segments
 • Embedded customer segmentation in our dairy 

business and created a distinct customer experience 
for different segments.

 • Upgraded our proprietary Genetic Management 

System (GMS 2.0), enabling advanced customisation 
and incorporation of genomic data.

 • Established IVB’s operations with new laboratories 
in the US and Mexico, and expanded operations 
in Mozambique.

 • Delivered efficiency savings by reducing sales and 

service staff in Europe and reduced distribution costs.

Sharing in the Value Delivered
 •

Implemented a new pricing-to-value strategy in the 
US and UK, based on an ‘ABS Value Index’.

 • Demonstrated and captured a share of the value of 
higher fertility genetics with customers in Brazil.
Increased prices in Latin America by over 20% to 
counter the impact of exchange rate devaluations.

 •

Priorities for FY17
 • Drive profit recovery through focus on value and 

cost initiatives.

 • Accelerate delivery of differentiated genetics 

produced internally through De Novo partnership.

 • Harness new technologies and roll out our 

proprietary GSS, to build business with new and 
existing customers. 

 • Continue to grow IVB with large enterprise customers 

 •

and distribute frozen direct transfer embryos to 
medium size customers.
Focus on the exciting opportunities in beef, by 
establishing a global team to help us evolve 
proprietary products, continue developing our 
technology and enhance differentiation.

Genus plcAnnual Report 2016Operating Review – Genus ABS

Revenue
Adjusted operating profit 
Adjusted operating profit inc non-controlling interest

Adjusted operating margin

Dairy – Key Markets
Pence per litre

50

45

40

35

30

25

20

15

31

Actual currency

Constant  
currency

2016  
£m

158.7
19.5
18.2

12.3%

2015  
£m

Movement  
%

Movement  
%

167.8
24.0
23.5

14.3%

(5)
(19)
(23)

(3)
(16)
(21)

(2.0)pts

(1.8)pts

Beef – Key Markets
Live cattle £ per kg

2.5

2.0

1.5

1.0

0.5

10
Aug 13

Aug 14

Aug 15

Aug 16

0
Aug 13

US

Brazil

EU

China

Russia

India

US

Brazil

Aug 14

Aug 15

Aug 16

Market
Conditions in the dairy and beef markets affect our customers’ 
profitability and in turn their willingness, at least in the short term, 
to invest in genetics.

During the year, milk prices remained depressed across major 
markets, with further declines in the US and Europe. Continued 
milk production growth in key regions such as EMEA and 
continued weak import demand from markets such as Russia, 
China and the Middle East led to prices of the main dairy 
commodities being between 20% and 50% below their three-year 
averages. It looks likely that prices will not improve sustainably 
until early 2017.

In Europe, the continuing trade ban imposed by Russia and weak 
exports to China, following previous stockpiling, were exacerbated 
by a supply increase as quotas were lifted and mild weather 
helped production. In the US, demand has remained solid and 
milk production growth has slowed, but higher milk imports 
have affected the supply/demand equation. However, lower feed 
costs have reduced the impact on operating margins compared 
with the rest of the globe. In Brazil, the deepening economic 
recession has led to a further deterioration in dairy demand and 
a fall in farm-gate prices of 18% in real terms, resulting in the 
first contraction in milk production since 1993. Meanwhile, the 
Argentina dairy industry has been badly affected by some of the 
worst flooding in over a decade.

Beef prices in the US were volatile, with a downward trend in 
the first half of 2015/16 and a return towards normal levels by 
the end of the year. In Brazil, cattle prices remained stable in 
the worsening economy, helped by a combination of female 
retention, which has reduced finished cattle going to market, 
and higher exports with the opening of the US as an export 
destination and the devaluation of the Brazilian Real. The outlook 
for global beef prices is broadly stable.

volume decrease and a 3% decline in revenues. Excluding IVB, 
Genus ABS’s revenues were 9% lower. Europe, and to a lesser 
extent North America, were key contributors to the lower results. 
In response to the challenging conditions, ABS took robust actions 
to reduce costs, particularly in Europe, and to raise prices, especially 
in Latin America to counteract the significant currency depreciation 
there. Global beef volumes and revenues increased in the year.

In North America, profits decreased by 8% in constant currency, 
driven by a 9% conventional dairy volume decrease, although 
this was partially offset by increased sorted semen volumes (up 
14%), a higher blend and strong cost management. Beef had 
another strong year, with volumes up 1% over the record prior year, 
including the continued increased use of beef semen in dairy cows.

In Europe, profits decreased by 16% in constant currency. The 
severe weakness in the dairy market drove significant volume 
decreases in the UK, France and the European distributor business. 
However, beef volumes increased by 13% as customers sought 
to trim dairy herd sizes by producing beef cross-bred offspring for 
slaughter. A strong focus on cost reduction, including reducing 
employee numbers and improving service margins, also helped 
to mitigate profit pressures in the second half, even as the market 
prices fell further.

In Latin America, profits were up 20% in constant currency, 
despite volumes declining 10% in tough dairy markets, 
exacerbated by drought in Brazil and flooding in Argentina. In 
actual currencies, profits reduced as a result of the significant 
devaluations across the region. In response, Genus ABS took the 
lead in increasing selling prices in key markets such as Brazil, 
Argentina and Mexico and by June, prices were on average 
24% higher. Our ongoing efforts to manage local supply chain 
costs and operating expenses have also been beneficial. Beef 
performed solidly, given the adverse conditions in Brazil and 
Argentina, with flat volumes.

Performance
Adjusted operating profits for Genus ABS fell by 16% in constant 
currency (21% after minority interest), on the back of a 9% 

IVB made a strong contribution to the full year results and 
exceeded our expectations, delivering revenues of £9.3m and 
total operating profit of £2.3m in its first full year of ownership.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
32

Genus Asia 
Strategic Progress – Genus Asia

“ We made significant strategic 
progress with tailoring our global 
porcine and bovine business 
models to help us grasp Asia’s 
exciting opportunities for long-
term growth, while further 
mitigating short-term risks.”

Jerry Thompson
Chief Operating Officer, Genus Asia

During the year, we made the following progress against 
our strategic objectives:

Increasing Genetic Control and Product 
Differentiation
 • Strengthened relationships and expanded our share 
of business with large integrated pork producers in 
China, Russia and the Philippines.

 • Resumed imports of our latest proprietary genetics 

to Russia and populated two new contracted nucleus 
facilities in the Philippines.

 • Completed and populated our bull stud in India, 
a joint venture with BG Chitale, increasing the 
availability of differentiated elite genetics in the 
world’s largest dairy market, and made our first 
export from the new facility.

 • Reached a historic agreement with the Indian 

government to import live bulls from the US with 
the import successfully completed in August 2016.
 • Seven of our animals ranked in the top ten Holstein 
bulls on the Australian national index, following 
genomic testing.

Targeting Key Markets and Segments
 • Continued to move from owned facilities to 

contracted porcine production in China, establishing 
a nucleus partnership for 5,000 sows with Shennong.

 • Significantly grew our business in Vietnam, through 

our partnership with GreenFeed.

 • Continued to develop direct relationships with 
large milk producers in India and grew our 
distribution network.
Increased our focus on key accounts and distribution 
partnerships in other bovine markets.

 •

Sharing in the Value Delivered
 •

Invested in product validation trials, to demonstrate 
the superior performance of PIC’s products.
 • Extended our use of the porcine royalty model, 

including three further contracts in China.

 • Maintained our bovine pricing-to-value strategy 
in India, reflecting our higher quality genetics.
 • Rolled out value-selling training to our bovine 

and porcine teams across the region.

Priorities for FY17
 •

Integrate our Asian porcine and bovine operations 
into the global PIC and ABS businesses, to support 
the established strategy for each species and help 
deliver a consistent and compelling customer 
experience across the world.

 • Continue to tailor each strategy for the needs of our 
Asian markets, to help deliver long-term success.

Genus plcAnnual Report 201633

Actual currency

Constant  
currency

2016  
£m

45.1
11.3
13.1

2015  
£m

41.4
5.7
5.5

Movement  
%

Movement  
%

9
98
138

10
98
138

29.0%

13.3%

15.7pts

15.6pts

Operating Review – Genus Asia

Revenue
Adjusted operating profit exc JV
Adjusted operating profit inc JV

Adjusted operating margin inc JV

China Pork Producer Profitability

)
g
k
r
e
p
£
(

s
s
o
L
/
t
fi
o
r
P

1.2

1.0

0.8

0.6

0.4

0.2

0

-0.2

-0.4

)
g
k
r
e
p
£
(
e
c
i
r
P

3.0

2.6

2.2 

1.8

1.4

1.0

0.6

Aug 13

Feb 14

Aug 14

Feb 15

Aug 15

Feb 16

Aug 16

n Profit n Loss — Liveweight price

Market
Conditions for our porcine business improved significantly from 
the previous year. In particular, we saw a recovery within China, 
the world’s largest porcine market, following two years of losses 
in the industry. Rising demand, coupled with limited supplies 
following reductions in the country’s sow herd, placed a premium 
on available animals and pushed up prices to record highs. 

In Russia, we increased profits by 75% in constant currency 
through growth in key accounts, following the re-starting of 
imports to the country. This was also aided by more than doubling 
our sire-line pricing, to reflect the value delivered by our high-
quality genetics. In contrast, profit in the Philippines fell by 9%, 
mainly due to lower up-front margins during the transition to 
a royalty business model.

In parallel, the market within Russia rebounded as the country 
reopened its borders to imports of pigs from North America 
and the EU. Demand for pork also remained high in our other 
target markets.

In contrast, conditions for our bovine business were challenging. 
Dairy prices remained low, reflecting the global picture. Milk prices 
fell in Australia and are likely to reduce the number of cows and 
farms within the country. Low prices within China continue to drive 
consolidation of the country’s dairy industry. Although prices in 
India remained stable, the country experienced a major drought 
which affected production and demand.

Performance 
2016 was a year of significantly improved performance, increasing 
operating profit by 138%, with tailwinds from the revitalisation of 
porcine markets in China and Russia. The performance, however, 
also shows that the business has benefited from the strategic 
decisions and investments made in recent years and the tailoring 
of our business model to the needs of each market. 

Porcine
Overall results were significantly higher than for the preceding 
year. Volumes rose by 19%, leading to increases of 22% in revenue 
and over 300% in operating profit including joint ventures in 
constant currency.

Operating profits in China rose by over £6m, as prices increased and 
demand for breeding animals grew. Our business also continued to 
reap the benefits of our move away from owned farms to a more 
contracted production model, which is helping us reduce farming 
exposure and commodity price risk. During the year, we signed 
further multiplication and royalty-based contracts with major 
producers, as summarised in the case study on page 24.

In Vietnam, where we operate in partnership with GreenFeed, 
profits rose by 92%. We also renewed our porcine franchises 
in Australia and Korea on improved terms, increasing sire-
line pricing significantly in the process, and we signed a new 
franchise in Ukraine.

Across the region, we continued to expand the use of our royalty 
model, which provides extra revenue streams and additional 
resilience in the event of a fall in demand for new breeding 
animals. Royalty revenues across the region rose by 32%. 

Bovine 
Despite difficult market conditions, bovine volumes rose by 2% 
and operating profits by 8%. In China, we further strengthened 
our relationships with key distributors and in Russia, performance 
improved following the refocusing of the business in the prior year. 

We continued to build our business in India and strengthened our 
capabilities in the country with the beginning of operations at our 
new Brahma stud, a joint venture with BG Chitale (see case study 
on page 22).

Our Australian business increased operating profit, aided by 
innovative promotions to mitigate the impact of falling milk prices. 
Operating profit fell in Japan, however, influenced by fewer top 
bulls in local rankings and the strength of the US Dollar.

We also invested in skills and structure to drive performance 
of our bovine business, including appointing our first Regional 
Director for bovine.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
 
 
 
 
 
34

Genus R&D
Strategic Progress – Genus R&D

“ Our R&D programme delivers 
increased genetic control and 
differentiated products for 
customers, by applying 
pioneering technologies.”

Dr Jonathan Lightner
Chief Scientific Officer and Head 
of Genus R&D

During the year, we made significant progress on several 
fronts, with potentially major benefits for animal well-
being, customer productivity and the sustainability of 
protein production.

Genomic Selection 
 • Accelerated genetic gain for porcine customers by 
harnessing genomics and integrated Génétiporc’s 
genes into our genetic improvement programme.
 • Expanded our elite dairy female programme from 
which we sourced 20% of our new Holstein bulls 
in the US in 2016. In September 2016, we entered 
into partnership with the US’s leading independent 
Holstein breeder thereby significantly increasing 
our ability to produce bulls internally.

 • Strengthened our beef nucleus herd, which is 
expected to deliver 900 bulls to our Powerline 
programme by 2019.
Introduced TransitionRight™ indices, enabling 
customers to identify dairy sires that produce 
daughters more resilient to health problems 
after giving birth.

 •

Gene Editing
 • Demonstrated the potential benefits of this 

pioneering technology for animals, customers 
and consumers, during a transformative year.

 • Secured an exclusive global licence to the IP involved 
in our ground-breaking work with the University of 
Missouri, which used gene editing to develop the first 
pigs resistant to PRRSv.

 • Agreed an exclusive licence and collaboration 

with Caribou Biosciences, giving us access to its 
market-leading and proprietary CRISPR-Cas9 gene 
editing technology and know-how, which will help 
us accelerate our work on PRRSv and explore other 
applications.

 • Secured an exclusive global licence from the 
Washington State University to gene editing 
work targeting BRD.

Gender Skew 
 • Continued to invest in our proprietary GSS 

technology, thoroughly testing it to ensure it can 
deliver the highest calibre product on a global 
and commercial scale, with field trials resulting 
in thousands of successful pregnancies.

 • Pursued our legal case with ST.

Priorities for FY17
 • Continue to develop proprietary indices, built around 

traits of economic importance to customers.
 • Continue to work with the Roslin Institute on 

genotype by sequencing, which has the potential 
to be the next leap in genomic science.

 • Harness our collaboration with Caribou Biosciences 
and strengthen internal skills, to help build a gene 
editing trait development capability.

 • Prioritise the successful launch and roll-out of GSS.
 • Develop our elite dairy female programme and ability 
to produce bulls internally, working closely with our 
new partner.

 • Develop relationships with regulatory authorities to 

facilitate the future approval of gene edited products.

Genus plcAnnual Report 2016Operating Review – Genus R&D

Research
Porcine product development
Bovine product development

Net expenditure in R&D

Performance
Our investment in R&D for the year increased by 16% in constant 
currency and capital spending also increased. This reflected 
our investments in gene editing capabilities and licensing, 
genome science, advancing our GSS initiative, and furthering 
our computational capabilities in bovine and beef product 
development. In porcine product development, increases in 
global volume and related dissemination costs, along with lower 
slaughter prices and higher product validation costs, drove the 
year over year increase. In September 2016, we also formed a 
new strategic partnership (De Novo Genetics) with the world’s 
leading independent Holstein breeder, strengthening our ability 
to produce our own elite bulls.

As in previous years, our research focused on genomic evaluation, 
gender skew and animal health and welfare. Research expenditure 
increased by 67% this year, in part due to significant advancements 
in gene editing and our partnerships with the University of Missouri 
and Caribou Biosciences, as well as related legal expenses and 
capability building. We also invested in core informatics capabilities 
and expanded research efforts in a number of promising areas.

In genomic evaluation, we continued to explore the frontiers of 
genomic information and its use in animal genetic improvement. 
We are actively exploring genotype by sequencing approaches 
that could be applied across our animal systems. We successfully 
initiated our multi-year collaboration with the Roslin institute, 
exploring genotype by sequencing opportunities in our PIC 
system. This project is partially funded by a grant from the 
UK government.

In gender skew, where costs were largely capitalised, we 
completed additional testing of our commercial scale capabilities. 
We completed final commercial performance tests of our GSS 
technology, refined our manufacturing processes and initiated the 
production and inventory of units for commercial sale, pending 
the outcome of our Court proceedings. We also invested 

35

Actual currency

Constant  
currency

2015  
£m

Movement  
%

Movement  
%

4.6
11.6
12.4

28.6

74
16
4

20

67
12
–

16

2016  
£m

8.0
13.5
12.9

34.4

in technology improvements to the current GSS system, which 
included new detection approaches with the promise of further 
improvements in fertility. We also continue to build our internal 
capabilities in intellectual property development, regulatory 
affairs and research strategy.

Bovine product development expenditure was unchanged in 
constant currency. We invested in both dairy and beef in our 
internal heifer nucleus breeding programmes, and in genetic 
services resources to develop proprietary breeding indices and 
predictive genomic mating, to deliver higher genetic control and 
differentiation. We also made several key dairy bull acquisitions to 
strengthen our global line up. Depreciation of dairy bulls increased 
year over year, reflecting the continued rising cost of competitive 
bulls in the genomic era, however progeny testing costs and 
management overheads were reduced.

Porcine product development expenditure increased by 12%, 
driven in large part by a decline in slaughter by-product revenues 
from our nucleus herds resulting from lower pork prices, partially 
offset by lower feed prices, and by the non-recurrence of a 
Canadian government support payment in FY15. We also increased 
investment in growing the breadth and depth of our genomic 
testing of animals and continued to expand our global product 
validation programme.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
36

Financial Review

“ Genus delivered a solid financial 
performance in the year ended 
30 June 2016.”

Genus delivered a solid financial performance in the year ended 
30 June 2016, with adjusted profit before tax up 7% (up 10% 
in constant currency) and cash conversion of 88%. Adjusted 
earnings per share were also up 7% (10% in constant currency). 
On a statutory basis, profit before tax was 5% higher and earnings 
per share were 23% higher in actual currency, primarily due to a 
lower statutory tax rate. We continue to use adjusted results as 
our primary measures of financial performance as they better 
reflect our underlying progress. Unless stated otherwise, this 
financial review quotes constant currency adjusted growth rates, 
which better reflect the Group’s underlying performance.

The effect of exchange rate movements on the translation of our 
overseas profits was to reduce the Group’s adjusted profit before 
tax for the year by £1.5m or 3% compared with FY15. At the end of 
the period, Sterling devalued sharply following the UK referendum 
on Brexit. While this had little effect on 2015/16 profits, it had a 
significant translational impact on the year-end balance sheet.

Revenue
Revenue declined by 3% in actual and constant currency to 
£388.3m (2015: £398.5m) during the period. In porcine, Asia 
revenue growth of 22%, primarily in Russia and China, was offset 
by the planned continued reduction in up-front sales in Europe. 
Lower porcine by-product sales were the result of lower pig prices 
and there was a 4% decline in global bovine revenue, due to the 
poor dairy market conditions. 

Adjusted Operating Profit Including Joint Ventures
Adjusted operating profit including JVs was £54.3m (2015: 
£51.2m), up 9% in constant currency and 6% in actual currency. 
Genus’s share of JV profits was higher at £6.4m (2015: £4.6m), 
helped by the strong performance of the Besun JV in China due 
to improved market conditions and lower production costs.

Profits in Genus Asia, excluding JVs, almost doubled with 98% 
growth, helped by Asia Porcine growing by more than 200%. 
PIC China performed very strongly, buoyed by exceptional market 
conditions and reduced production costs resulting from the shift 
from owned farms to more contracted production. The Russia, 
Vietnam and franchise porcine businesses also achieved strong 
double-digit growth, with Russia helped by the country reopening 
its borders to pig imports. Asia Bovine grew 8%, helped by 
improvements in our Australia and Russia businesses following 
restructuring in the prior year. 

Genus PIC had a strong year, with profits up 9%. Volume growth 
of 2% continues to be affected by the shift to royalty contracts, 
with volumes recognised later in the sales cycle. There was also 
some reduction in up-front volumes in Europe during the second 
half of the year, as market conditions remained challenging for 
our customers.

Stephen Wilson

Group Finance Director

Genus plcAnnual Report 2016Adjusted results*

Revenue
Operating profit
Operating profit inc JVs
Profit before tax
Basic earnings per share (pence)

Statutory results

Revenue
Operating profit
Profit before tax
Basic earnings per share (pence)
Dividend per share (pence)

37

Actual currency

Constant 
currency**

2015 
£m

Movement 
%

Movement 
%

398.5
47.2
51.2
46.6
56.8

(3)
4
6
7
7

(3)
6
9
10
10

2015 
£m

Movement 
%

398.5
59.5
57.8
65.7
19.5

(3)
(2)
5
23
10

2016 
£m

388.3
49.3
54.3
49.7
60.7

2016 
£m

388.3
58.6
60.9
81.1
21.4

*  Adjusted results are before net IAS 41 valuation movement on biological assets, amortisation of acquired intangible assets, share-based payment expense and 

exceptional items. Adjusted results are the measures used by the Board to monitor underlying performance at a Group and operating segment level. 

**  Constant currency percentage movements are calculated by restating 2015/16 results at the average exchange rates applied in FY15.

Exchange rates

US Dollar/£
Euro/£
Brazilian Real/£
Mexican Peso/£

Adjusted profit before tax

Genus PIC
Genus ABS
Genus Asia
R&D
Central

Adjusted operating profit
Attributable to non-controlling interest
Share of JV profits*

Adjusted operating profit inc JV
Net finance costs

Adjusted profit before tax

Average

Closing

2016

1.47
1.33
5.47
25.38

2016 
£m

64.2
19.5
11.3
(34.4)
(11.3)

49.3
(1.4)
6.4

54.3
(4.6)

49.7

2015

1.57
1.32
4.26
22.68

2016

1.34
1.20
4.28
24.66

Actual currency

2015

1.57
1.41
4.89
24.68 

Constant  
currency

2015 
£m

57.2
24.0
5.7
(28.6)
(11.1)

47.2
(0.6)
4.6

51.2
(4.6)

46.6

Movement 
%

Movement 
%

12
(19)
98
(20)
(2)

4
(133)
39

6
–

7

9
(16)
98
(16)
4

6
(183)
61

9
2

10

* 

Excludes net IAS 41 valuation movement in biological assets and taxation.

Dairy producers have suffered two years of reducing milk prices 
and Genus ABS began a vigorous drive to mitigate the profit 
impact of these weak market conditions. Operating profit fell 16% 
before minority interest, on a volume decline of 9%. The actions 
focused on cost efficiencies in Europe and North America and 
pricing in Latin America. IVB performed ahead of expectations 
in its first full year of ownership.

R&D costs increased by 16%, as planned, as Genus pursued 
key strategic initiatives to further strengthen its proprietary 

differentiated offerings. This included intellectual property 
creation and protection in gene editing capabilities, aided by our 
new partnerships with the University of Missouri and Caribou 
Biosciences, and further advances in our GSS initiative. We also 
continued to invest in product development, including expansion 
of the beef and dairy elite heifer programmes, which produced 
encouraging results. Net porcine product development costs also 
increased, driven largely by the decline in slaughter by-product 
revenues from our nucleus herds resulting from lower pork prices.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
38

Financial Review continued

Performance by Species
The table below shows our global performance by species, after allocating product development costs specific to each species.

Dairy and beef revenues declined 4% and volumes declined 6% in tough dairy markets, with Europe and North America particularly 
challenging. Operating profit declined by 32% due to lower volumes and adverse currency cross rates. Actions are continuing to reduce 
cost run rates and increase selling prices in key markets.

Porcine revenues grew by 1%, with royalty income up 17% to £97.8m. Volumes were up 4% (including Agroceres PIC, our JV in Brazil), 
with growth strongest in Asia. Profits were up 22% on 2015, with growth in all regions, a focus on pricing appropriately for the value of 
our genetics and strong execution of our business model. 

Performance by species

Revenue
Dairy and beef
Porcine
R&D

Adjusted operating profit inc JV
Dairy and beef
Porcine
Central and research

Actual currency

Constant  
currency

2016  
£m

2015  
£m

Movement  
%

Movement  
%

172.8
207.5
8.0

388.3

9.1
64.5
(19.3)

54.3

183.4
201.3
13.8

398.5

14.5
52.4
(15.7)

51.2

(6)
3
(42)

(3)

(37)
23
(23)

6

(4)
1
(43)

(3)

(32)
22
(16)

9

Finance Costs
Net finance costs remained at £4.6m (2015: £4.6m) and include IAS 19 pension interest of £2.2m (2015: £2.3m). The cost of higher 
average borrowings in the year, following recent acquisitions and the investment in GSS technology, was offset by interest savings 
from the lower financing rates achieved in the new facility agreement and the maturing of fixed interest rate swaps.

Exceptional Items
There was a £36.3m net exceptional credit in 2016 (2015: £5.1m expense), including an exceptional credit of £43.9m, from changing 
the index used for pension and deferred pension increases in the Milk Pension Fund from RPI to CPI, and a £0.3m settlement gain related 
to the Milk Pension Fund. Exceptional costs were £6.9m for ongoing legal fees and damages in Genus ABS’s case against ST, £0.2m for 
acquisition and integration related expenses, primarily St Jacobs and IVB, and other items of £0.8m including restructuring costs.

Statutory Profit Before Tax 
The table below sets out a reconciliation between adjusted profit before tax and statutory profit before tax:

Adjusted profit before tax
Operating profit attributable to non-controlling interest
Net IAS 41 valuation movement on biological assets in joint ventures and associates
Tax on joint ventures and associates
Adjusting items:
Net IAS 41 valuation movement on biological assets
Amortisation of acquired intangible assets
Share-based payment expense
Exceptional items

Statutory profit before tax

2016
£m

49.7
1.4
1.9
(1.4)

(17.1)
(6.1)
(3.8)
36.3

60.9

2015
£m

46.6
0.6
(1.0)
(0.7)

24.9
(6.1)
(1.4)
(5.1)

57.8

Our statutory profit before tax was £60.9m (2015: £57.8m). The statutory results benefited from the £36.3m net exceptional 
credit described above but were reduced by a £17.1m decline (2015: £24.9m increase) in the net IAS 41 valuation of biological assets 
(see below). These items, which tend to be volatile and mostly non-cash, are less representative of the Group’s underlying performance 
and have been excluded from adjusted results.

Taxation
The effective rate of tax for the year, based on adjusted profit before tax, was 25.8% (2015: 26.0%). The effective rate remains higher 
than the UK corporate tax rate. This is due to the mix of overseas profits, particularly the proportion of profits generated in the US and 
Latin America, where the statutory tax rates are typically between 30 and 39%, and the impact of withholding taxes on the repatriation 
of funds to the UK.

The tax rate on statutory profits was 19.7% (2015: 31.1%). In addition to the factors mentioned above, there was a favourable impact on 
the statutory tax rate in the year, due to the reversal of deferred tax at US rates on the reduction in the IAS 41 biological assets valuation, 
while the exceptional pension credit carried deferred tax at 18%.

Genus plcAnnual Report 2016Earnings Per Share
Adjusted basic earnings per share increased by 7% to 60.7 
pence (2015: 56.8 pence) and rose 10% in constant currency. 
Basic earnings per share on a statutory basis were 81.1 pence 
(2015: 65.7 pence), an increase of 23%, reflecting the lower 
statutory tax rate in the year.

Biological Assets 
A feature of the Group’s net assets is its substantial investment 
in biological assets, which under IAS 41 are stated at fair value. 
At 30 June 2016, the carrying value of biological assets was 
£354.4m (2015: £315.9m), as set out in the table below:

Biological assets

Non-current assets
Current assets
Inventory

Represented by:
Porcine
Dairy and beef

2016  
£m

2015  
£m

264.6
66.4
23.4

354.4

184.7
169.7

354.4

242.7
50.2
23.0

315.9

148.1
167.8

315.9

The movement in the overall carrying value of biological assets, 
excluding the effect of exchange rate translation increases of 
£49.8m, includes:
•  a £9.4m increase in the carrying value of porcine biological 

assets, due principally to an increase in the number of animals 
sold on royalty contracts; and

•  a £26.5m decrease in the carrying value of dairy and beef 

biological assets, arising from the impact of lower current year 
volumes from dairy bulls and an increase in the proportion of 
future semen sales from younger genomic animals not yet 
in our asset base. 

The historical cost of these assets, less depreciation, was £42.5m 
at 30 June 2016 (2015: £34.1m), which is the basis used for the 
adjusted results.

Retirement Benefit Obligations
The Group’s retirement benefit obligations at 30 June 2016, 
calculated in accordance with IAS 19 and IFRIC 14, were £44.5m 
(2015: £63.1m) before tax and £34.9m (2015: £49.9m) net of 
related deferred tax. The largest element of the liability relates to 
the multi-employer Milk Pension Fund, where the deficit reduced 
due to the change in pension increases from RPI to CPI, partially 
offset by the impact of falling bond yields. We account for this 
scheme on the basis of Genus being responsible for 75% of the 
plan’s IAS 19 deficit, together with the IFRIC 14 additional liability 
for agreed deficit repair contributions in excess of this valuation. 

During the year, contributions payable in respect of the Group’s 
defined benefit schemes amounted to £6.7m (2015: £6.1m).

Cash Flow
Cash generated by operations remained solid at £43.3m  
(2015: £50.7m). Conversion of adjusted operating profit into  
cash was 88% (2015: 107%) before capital expenditure, 
investments, interest, tax and dividends, with 2015 
benefiting from the exit from the Quebec porcine nucleus.

39

The cash outflow from investments was £7.2m, primarily relating 
to the acquisition of St Jacobs and an investment in Caribou 
Biosciences. This compares with £9.6m, net of cash acquired, 
from the acquisition of Birchwood and IVB in 2015. The increase in 
capital expenditure of £3.8m to £18.6m (2015: £14.8m) included 
investment in a licence to Caribou Bioscience’s gene editing 
technology and in GSS capacity and technology. The total cash 
outflow for the year after these investments, interest, tax and 
dividends was £3.7m (2015: inflow £1.9m).

Cash flow (before debt repayments)

Cash generated by operations
Interest, tax and dividends
Investments, net of cash acquired
Capital expenditure
Other

Adjusted operating profit
Cash conversion

2016  
£m

43.3
(25.5)
(7.2)
(18.6)
4.3

(3.7)

49.3
88%

2015  
£m 

50.7
(27.0)
(9.6)
(14.8)
2.6

1.9

47.2
107%

Net Debt
Net debt increased from £71.8m to £89.7m at 30 June 2016, 
primarily due to exchange movements increasing net debt 
by £13.6m, as most of our borrowings are in US Dollars. These 
exchange movements were particularly pronounced following 
the UK’s decision to leave the EU.

During the year, we agreed new five-year borrowing facilities on 
improved terms. At the end of June 2016 there was substantial 
headroom of £49.8m under the renewed facilities of £169.7m, 
which run to February 2021. The Group’s financial position 
remains strong.

Our borrowing ratios are strong. Interest cover was 35 times 
(2015: 32 times). The ratio of net debt to EBITDA, as calculated 
under our financing facilities, moderately increased to 1.4 times 
(2015: 1.2 times) primarily due to the impact of exchange rate 
movements on our US Dollar borrowing.

Return on Invested Capital
We measure our return on invested capital on the basis 
of adjusted operating profit including JVs after tax, divided 
by the operating net assets of the business, stated on the 
basis of historical cost, excluding net debt and pension liability. 
This removes the impact of IAS 41 fair value accounting, the 
related deferred tax and goodwill. The return on invested 
capital decreased to 19.1% after tax (2015: 21.7%). This reduction 
largely reflects the translational impact on the balance sheet 
of exchange rate movements at the end of the year.

Dividend
Reflecting the Board’s continuing confidence in the Group’s 
prospects, it is recommending to shareholders a final dividend 
of 14.7 pence per ordinary share, resulting in a total dividend for 
the year of 21.4 pence per ordinary share, an increase of 10% for 
the year. Dividend cover remains consistently strong, with the 
dividend covered 2.8 times by adjusted earnings (2015: 2.9 times).

Stephen Wilson
Group Finance Director
7 September 2016

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
40

Our People and Culture

“ We are a business rooted 
in science but built around 
our people.”

Catherine Glickman
Group HR Director 
and Chair of the CSR 
Committee

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d   g l o
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S e c o
p l o
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More than three-quarters of employees responded 
and among the highlights were that:
•  89% of respondents understood the Genus vision 
and 78% felt regularly informed about business 
progress and plans (an increase of 8% on the 
previous survey).

•  87% felt Genus to be pioneering animal genetic 

improvement and 79% understood our 
business strategy.

•  83% said they enjoy working at Genus and the 
same number planned to be working here in 
a year.

Our Approach
We are a business rooted in science but built around our people. We 
have employees in 26 countries covering a wide range of disciplines, 
from PhD qualified geneticists and veterinarians to livestock 
technicians and accountants. Over the last year, to support the 
development of an increasingly proprietary offer for customers, we 
have focused on recruiting, retaining and developing employees 
who can help us explore and harness what science makes possible.

Our global framework consists of ways to attract, engage, 
motivate and reward: it is now well embedded in every business. 
The framework is built on our values, which were developed with 
input from colleagues. The values underpin our culture of respect, 
openness and fairness, guiding how we work and behave.

Using Our Diversity
Genus takes diversity seriously. We appoint the best people to 
do the job, with a focus on talent right across the leadership 
team. The appointment of Lysanne Gray as a Non-Executive 
Director has enhanced Board diversity. Lysanne brings financial 
and operational expertise to the Board from the food sector. 
We continue to deploy our expert teams globally, particularly in 
Technical Services, Genetic Services and Animal Health, using their 

performance m

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All staff have clear performance objectives 
and two reviews per year. These assess 
progress, enable career discussions and 
inform talent management.

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We have maintained our systematic 
programme that shares information 
about the business and nurtures effective 
dialogue with employees. We also 
introduced innovations, such as 
broadcasting our 2015 Global Leadership 
Conference to all employees through 
a live webcast and Q&A session.

Our progress 
The policies and practices 
that helped our Company 
increase performance 
during the year are also 
unlocking potential for the 
future. Key achievements 
in the year have included:

Processes have been embedded across the 
business, with robust discussions on the 
quality and depth of successors, emergency 
cover and stretching development plans.

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We have embraced important areas such 
as anti-bribery and corruption, training 96% 
of staff and exceeding our FY17 target, 
animal well-being, safe animal handling 
and health and safety, which has been a 
core focus for us this year. We have also 
continued to strengthen our sales 
academies for both ABS and PIC, which 
deliver training for key account managers 
around the world and help us enhance 
our relationships with current and 
potential customers.

O

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tr
ainin

erational
g expansion

We aim for every employee to have a development 
plan and offer support to help them succeed, from 
formal training to coaching and mentoring. We have 
also continued to roll out bespoke development 
programmes, including our Advanced Leadership 
Programme for senior managers, for which we ran a 
very successful event in Dublin, and our programme 
for people managers, Managing High-Performing 
Teams, which we extended to our managers in Asia.

e d e v elo p m ent
n i fi c a nt

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C o

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Genus plcAnnual Report 2016 
 
 
skills and expertise to support local operations. We continued 
to bring in new talent: a particular focus this year has been in 
building our Research & Development team, with the recruitment 
of PhD geneticists, molecular biologists and embryologists. The 
table below shows our gender diversity across the business.

Work levels

Male

Female

Board Directors
GELT
Other employees

7
6
1,856

1
2
799

Total

8
8
2,655

% 
Female

13
25
30

Human Rights
We are committed to protecting the human rights of our employees 
and the people who come into contact with our business. During 
the year, we continued to comply with our human rights policy.

Looking Further Ahead
In 2017, our focus will be on resourcing business growth and training 
staff to support the initiatives we are delivering, whilst sustaining 
performance management, development and talent management. 
We will also review our reward mechanisms, specifically our Group 
incentive plans and staff commission structures, to ensure they are 
aligned with the needs of the business. 

41

Case Study  
Enhancing Recruitment 
We are committed to nurturing talent to create a 
strong internal succession plan, coupled with recruiting 
new and specialist skills, as we evolve as an agricultural 
biotechnology company.

During the year, we launched a dedicated recruitment 
portal – linked to our corporate website – to showcase 
what is special about our Company and outline the 
wide range of roles we offer. The site contains short 
films of colleagues giving their views and provides links 
to our global business websites for specific vacancies.

We have also encouraged employee referrals for 
recruitment, with colleagues across the Company 
harnessing their personal networks to bring in talent.

We recruited across a range of roles, including a 
production team to deliver our new GSS products offer 
for bovine customers and personnel to help us offer IVF 
in the United States and Mexico. We invested in senior 
roles for our R&D team, including applied genomics, 
trait development and intellectual property expertise. 
We also continued to promote talent from within, with 
examples including the promotion of Dr Katie Olson 
to Global Director for Dairy Product Development 
within ABS.

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Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
 
42

Responsible Business 

We are committed to delivering results 
responsibly. ‘Responsible’ is one of our 
core values as a business and we have 
developed policies, practices and an 
organisational culture that ensures our 
Company and all the people within it act 
in an ethical, honest and trustworthy 
manner at all times. 

This year, we have developed a new online portal to 
communicate our approach, practices and impact. This can be 
found by visiting our website at www.genusplc.com. The portal 
provides more detailed and regularly updated information, 
to complement the summary we provide below. 

Our Foundation for Success 
Our commitment to operating responsibly is overseen by the 
Board. The Corporate Social Responsibility (‘CSR’) Committee 
defines our strategy, reviews our policies and practices, 
monitors external developments and advises the Genus 
Executive Leadership Team (GELT) and the Audit Committee. 

Greenhouse Gas (‘GHG’) Reporting
Our GHG emissions are primarily methane produced by our 
animals and carbon dioxide (‘CO2’) from consuming fuel and 
other materials, and transport. Our primary intensity ratio 
is based on animal weight, which is a key driver of our GHG 
emissions. Our secondary intensity ratio is based on turnover.

Our primary intensity ratio includes emissions which are 
impacted mainly by the number and age of animals but also by 
emissions from our direct distribution and travel. Animal weight 
reduced by 2,500 tonnes, driven by exiting owned farms in the 
US and China, and emissions reduced as a result. However, 
emissions from other sources such as direct distribution 
remained constant and as a result the primary intensity ratio 
increased. Our secondary intensity ratio was stable year to year.

Our Reporting Approach
We use operational control as our reporting approach. We have 
determined and reported the emissions we are responsible for 
within this boundary and believe there are no material omissions. 

It recommends annual goals and initiatives, and identifies 
the key performance indicators for monitoring and reporting 
our performance, which are summarised opposite.

The Committee comprises senior leaders who lead different 
aspects of the programme. They meet quarterly to set objectives 
and review progress. The full list of members is provided on 
our website.

A dedicated sub-committee focuses on animal well-being. 
Among its achievements this year were an update of the 
Company’s global principles for animal well-being, including 
global standards and policies, and the introduction of new online 
training, which is mandatory for all employees, irrespective of 
their role. The membership of this sub-committee can also be 
found on our dedicated ‘Responsibility’ page on our website.

Our Framework and Performance 
We translate our commitment to responsible business into a 
framework involving five pillars, which are summarised opposite 
together with our key achievements and objectives. More detailed 
information on our performance is included on our website.

We have previously included a section on employees in this 
framework but have removed this to avoid duplication of 
material in the ‘Our People and Culture’ section of this report. 
Achievements against the targets are included on page 40.

GHG Emissions for 2016 %

14

21

65

From livestock 
From third-party distribution 
and business travel 
From other activities 

GHG data is therefore reported for assets, which are mainly 
rented or leased, that are otherwise not referred to elsewhere 
in the financial statements. We omitted JVs and some livestock 
held at third-parties due to our limited authority to introduce 
and implement operating policies.

Emissions from

Scope 1 – combustion of fuel, livestock emissions and direct 

distribution and travel

Scope 2 – electricity, steam, heat and cooling purchased

Total scope 1 & 2

Scope 3 – material usage and waste and indirect distribution and 

travel

Total emissions

2016
Tonnes  
of CO2e

2015
Tonnes  
of CO2e

64,655
16,798

81,453

68,562
22,569

91,131

28,433

21,160

109,886

112,291

Primary intensity measure – Animal weight (tonne)
Secondary intensity measure – Turnover (£m)
Primary intensity ratio – Scope 1 & 2 (tCO2e/tonne animal weight)
Secondary intensity ratio – Scope 1, 2 & 3 (tCO2e/£m turnover)

10,249
388.3
7.95
283

12,723
398.5
7.16
282

Annual emissions figures have been calculated based on actual ten-month data for July to April extrapolated to full year.

Assessment methodology
World Resources Institute/World Business 
Council for Sustainable Development.‘The 
Greenhouse Gas Protocol: A Corporate 
Accounting and Reporting Standard’

DEFRA ‘Guidance on how to measure and 
report your greenhouse gas emissions’

DEFRA ‘Environmental Reporting Guidelines: 
Including mandatory greenhouse gas 
emissions reporting guidance’

Emissions factor data source
IPCC ‘Guidelines for National Greenhouse 
Gas Inventories’
DEFRA/DECC ‘Conversion Factors for 
Company Reporting’

Genus plcAnnual Report 2016 
43

Link to Strategy

1

2

3

Increasing Genetic Control and Product Differentiation

Targeting Key Markets and Segments

Sharing in the Value Delivered

Visit www.genusplc.com to read more 
about our Responsible Business

What we do

Highlights 

What we plan to do next

Operate Safely
Ensuring a safe working 
environment for our 
colleagues
1, 2

Animal Well-Being
Continually improving 
animal welfare, through 
proven science-based 
initiatives
1, 2, 3

Community 
Being a responsible 
corporate citizen, within 
our communities
1, 2

Environment
Reducing the 
environmental impact of 
protein production
1, 2

Food Quality 
and Security
Providing expertise and 
products that increase 
the production of high-
quality protein
1, 2, 3

 • 83% of staff completed training tailored 

 • Reduce our vehicle incident frequency 

to their role (target 90%).

 •

 • Significant improvement in incident 
reporting, and reviewed by COOs.
Improved reporting resulted in an increase 
in incidents on owned property in 2015/16, 
with actions taken to mitigate risk.

 • As a result of incident types, 94% of those 
working directly with animals received 
advanced training in animal handling and 
we conducted a safe driving initiative in 
the UK.

 •

rate in the UK and US fleets.
Increase Near-Miss reporting for all 
owned production sites.

 • Reduce number of recordable 

incidents on non-owned premises.

 •

Introduced new animal well-being training, 
completed by 97% of employees.
 • Continued our global Pork Quality 

Assurance (‘PQA’) based training in PIC 
owned production facilities.
Introduced new diet to improve bull well-
being in all ABS and JV studs.

 •

 • Continue our programme of PQA-

based training.

 • Roll-out global animal care and well-
being standards and processes in PIC 
owned production. 

 • Continue audits at ABS owned and 

JV studs.

 • All ABS and JV studs were audited and 

 • Continue upgrade of PIC owned 

actions executed.

 • Upgraded our Genetic Nucleus site in 

Canada, PIC Aurora.

production facilities in the United 
States and Canada.

 • Continued to respond to crises that 

affected those who work with us, providing 
practical support.

 • Continued supporting the charity Send a 
Cow, with 61 cows now provided through 
the charity.

 • Recruited over 150 staff into our farms from 
local communities across our PIC and ABS 
production sites globally.

 • Continued external audits of Genus PIC’s 

waste management systems, to cover 80% 
of animals on owned sites.
Improved feed efficiency by 0.02kg of feed 
per kg of pork.

 •

 • Upgraded the Genus ABS production estate, 
including landscaping our Dekorra site with 
500 trees.

 • Continue to respond to crises, support 
Send a Cow and recruit into our farms 
from local communities.

 • Continue Genus PIC’s external audits, 
to cover 80% of animals on owned 
sites.
Improve feed efficiency by 0.02kg of 
feed per kg of pork.

 •

 • Using genomic selection, the value of PIC 
genetics improved by $3.15, providing 
highly productive, high health pigs 
(see page 16 for more information).

 • Reduced genetic lag in the PIC supply chain 

 •

 •

to 3.45 years.
Improved milk production and herd 
sustainability with TransitionRight™, 
Genetic Management Service (GMS 2.0), IVF 
technology and ABS Neo.
Introduced high-quality dairy genetics into 
India through our new JV bull stud.

 • Continue to increase the rate of 

 •

genetic improvement to help produce 
highly productive, high health pigs.
 • Maintain current genetic lag levels 
across the global PIC supply chain.
Improve milk production and herd 
sustainability through IVF technology, 
genetic audits and mating tools, and 
the use of relevant trait indices in 
genetic selection.

 • Export of live elite bulls to step up 

genetic merit in India.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
44

Letter from the Chairman

“ The latest independent external 
evaluation of the Board shows 
that we continue to provide the 
strong and effective leadership 
Genus needs.”

Dear Shareholder
In my previous letters, I have noted that 
strong governance is a business necessity, 
with a critical influence on the Group’s 
ability to implement its strategy and 
achieve long-term success. I am pleased 
to report that the latest independent 
external evaluation of the Board shows 
that we continue to provide the strong 
and effective leadership Genus needs.

At the same time, we recognise the 
need to further develop our governance 
practices. In the year ahead, we will 
maintain our focus on strategy, including 
the competitive landscape; developing our 
risk agenda in light of our strategy; and 
succession planning, including diversity 
and the skills mix on the Board. This will 
help us to ensure Genus creates value 
for all our stakeholders, whether through 
our high-quality and differentiated 
offer for customers, rewarding work for 
our people, support for suppliers and 
communities, or through growth and 
returns to shareholders.

Set out opposite are some of the 
governance highlights of the year. 
More information on each area, and our 
governance activities more generally, can 
be found in the Corporate Governance 
Statement on pages 50 to 87.

7 September 2016

Bob Lawson

Chairman of the Board

Genus plcAnnual Report 201645

Corporate Governance Highlights

Providing Effective Leadership
An independent external review of the Board’s performance showed 
particular strengths in Board culture, strategy, financial reporting, 
remuneration and forward planning.

 See page 54

Increasing the Board’s Diversity and Experience
The appointment of Lysanne Gray, our first female Non-Executive Director, 
adds further relevant experience to the Board, including knowledge of the 
food industry.

 See pages 57 to 58 

Maintaining an Independent Board
The Board has a large majority of independent Directors, with six 
Non-Executives (including the Chairman) and two Executive Directors.

 See pages 46 to 47

Ensuring Strategic Oversight
The Board held its annual strategy review in January and received regular 
updates on strategy and business development during the year. 

 See pages 52 to 53

Enhancing the Board’s Knowledge of the Business
To give the Board first-hand experience of our business and markets, 
the Directors spent a week visiting our US operations.

Lysanne Gray underwent a thorough induction, including site visits, 
workshops, and meetings with Executive Directors, senior management 
and the auditor Deloitte LLP.

 See pages 53 to 54

Continuing to Comply
Genus complied in full with the UK Corporate Governance Code 
(the ‘Code’) except for provision E.2.3, as the CEO was unable to attend 
the 2015 AGM due to illness.

Engaging our Shareholders
The Executive Directors met institutional investors owning more than half 
our share capital, including eight of our ten largest shareholders, as well 
as many potential investors.

 See page 56

Our Approach to Reporting 
on Corporate Governance

This year, we have used the key 
Code principles as the framework for our 
Corporate Governance Report. The content 
of each section is outlined below.

Leadership
Includes the composition of the Board 
and its Committees, the Directors’ roles 
and responsibilities, and the Board’s main 
activities in the year. 

 See pages 46 to 53

Effectiveness
Includes Board induction and training, 
the outcome of this year’s external 
Board evaluation, progress against 
the recommendations from the 2015 
evaluation, and the Nomination 
Committee’s activities in the year. 

 See page 54 and pages 57 to 58

Accountability
Includes an explanation of our risk 
management and internal controls, 
and the Audit Committee’s activities 
during the year.

 See page 55 and pages 59 to 61

Relations with Shareholders
Includes our investor relations calendar, 
data on the shareholders we met during 
the year, and the key themes discussed 
at investor meetings. 

 See page 56

Remuneration
Includes an explanation of our approach 
to remuneration, our revised remuneration 
policy (which is being put to shareholders 
at the AGM), and a report on the Directors’ 
remuneration for the year. 

 See pages 62 to 85

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
46

Board of Directors and Company Secretary

Bob Lawson…Ü
Non-Executive Chairman 
Nomination Committee Chair

Board Appointment – November 2010

Skills and Experience
Bob has significant experience of leading 
international businesses, including through 
operational and culture changes, and a 
deep understanding of listed companies 
and corporate governance.

Career
Bob’s executive career spanned 
several UK and continental groups, 
including ten years as Chief Executive of 
Electrocomponents plc and three years as 
Managing Director of Vitec Group plc. He 
was appointed Non-Executive Chairman of 
Eurocell plc in January 2015 and retired as 
Chairman of the Federation of Groundwork 
Trusts in November 2015. Bob retired 
as Non-Executive Chairman of Barratt 
Developments plc in November 2014.

Karim Bitar…
Chief Executive

Stephen Wilson
Group Finance Director

Board Appointment – September 2011

Board Appointment – January 2013

Skills and Experience
Karim has extensive experience of 
leading international, science-based 
organisations. His strategic review of 
Genus in 2012 resulted in a new vision, 
strategy, structure and core values. He has 
a BSc in Biochemistry from the University 
of Wisconsin and an MBA from the 
University of Michigan.

Skills and Experience
Stephen has worked in France and the 
US and has wide-ranging experience 
of mergers and acquisitions, financing, 
strategy and investor relations. He is 
a Fellow of the Chartered Institute of 
Management Accountants and holds 
a degree in Mathematics from the 
University of Cambridge.

Career
Prior to joining Genus, Karim worked 
for more than 15 years for Eli Lilly and 
Company, where he was President of Lilly 
Europe, Canada and Australia. An ex-
McKinsey and Company consultant, he also 
held management roles at Johnson and 
Johnson, and the Dow Chemical Company.

Career
Stephen was previously Executive Vice 
President and Chief Financial Officer of 
Misys plc. Prior to Misys, he spent 25 years 
at IBM, in roles encompassing finance, 
business development and change 
programmes. He was a Non-Executive 
Director of Xchanging plc, where he 
chaired the Audit Committee until its 
acquisition by CSC in May 2016.

Mike Buzzacott…ܸ
Non-Executive Director 
Audit Committee Chair

Board Appointment – May 2009

Skills and Experience
Mike has extensive experience of working 
in Asian and European markets, and 
of dealing with acquisitions, mergers 
and divestments. He is a Chartered 
Certified Accountant.

Career
Mike spent 34 years with BP, holding a 
number of international roles including 
Finance and Control Director Asia Pacific, 
Chief Financial Officer BP Nutrition and 
Group Vice President Petrochemicals. He is 
a former Non-Executive Director and Audit 
Committee Chairman at Scapa Plc, Rexam 
Plc and Croda Chemicals Plc. He was also 
Chairman of Biofuels Plc and adviser to 
the Ineos Group.

Lysanne Gray…ܸ
Non-Executive Director

Board Appointment – April 2016

Skills and Experience
Lysanne has significant experience of risk 
management, audit, business operations, 
acquisitions and disposals, and corporate 
governance, gained within the food sector. 
She is a Chartered Accountant.

Career
Lysanne is Financial Controller at Unilever 
plc and Unilever NV. Prior to this she 
was Chief Auditor, working closely with 
Unilever’s Audit Committee, and before 
that Chief Financial Officer of Unilever’s 
global food service business. She has also 
held a number of other senior operational 
and financial positions within Unilever.

…  Member of Nomination Committee
Ü  Member of Remuneration Committee
¸  Member of Audit Committee

Genus plcAnnual Report 201647

Nigel Turner…ܸ
Senior Non-Executive Director 
Remuneration Committee Chair

Board Appointment – January 2008

Skills and Experience
Nigel has substantial experience of 
international business and corporate 
finance.

Career
Nigel was Chairman of Numis Securities 
Ltd and Deputy Chairman of Numis 
Corporation plc from December 2005 to 
November 2007. Prior to this he was Vice 
Chairman of ABN AMRO’s Wholesale and 
Investment Bank, having joined in 2000 
from Lazard, where he was a Partner for 
15 years and sat on its Supervisory Board. 
Nigel is a Non-Executive Director of Croda 
International plc.

Professor Duncan Maskell…ܸ
Non-Executive Director

Lykele van der Broek…ܸ
Non-Executive Director

Board Appointment – April 2014

Board Appointment – July 2014

Skills and Experience
Duncan has co-founded several biotech 
companies and has extensive experience 
of commercialising science and innovation. 
He is also an experienced scientific adviser 
to companies, using his broad perspective 
on life sciences.

Career
Duncan is Senior Pro-Vice Chancellor (‘PVC’) 
of the University of Cambridge, where he 
and the four other PVCs are responsible 
for the University’s strategy and policy 
development. He was previously Head of 
the School of the Biological Sciences at 
the University, where he led research on 
infectious diseases of livestock and people.

Skills and Experience
Lykele has vast experience of growing 
companies and working in agricultural 
businesses throughout the world, 
including in emerging markets.

Career
Lykele retired as a Member of the Board 
of Management of Bayer CropScience, 
a division of Bayer AG, in 2014, being 
responsible for the commercialisation 
of innovative agricultural products and 
services globally. Prior to this, he held 
senior international roles including the 
Head of Bayer CropScience’s BioScience 
division and President of the Bayer 
HealthCare Animal Health division.

Dan Hartley
Group General Counsel and 
Company Secretary

Appointment – June 2014

Skills and Experience
Dan has significant experience in multi-
jurisdictional patent litigation, mergers 
and acquisitions, patent licensing and 
managing product life cycles in complex 
areas. He holds degrees in science 
and law.

Career
Dan joined Genus from Shire plc, 
where he was Senior Vice President and 
International Counsel. Dan joined Shire in 
2002, after a number of years in private 
practice, and worked in increasingly senior 
and global roles in the UK and the US.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
48

Genus Executive Leadership Team (‘GELT’)

GELT’s Responsibilities
GELT shapes our Company vision, 
demonstrates the values at the heart 
of our business, and leads our strategic 
planning and delivery. Our vision and 
values are fully embedded in the business, 
giving the entire Genus team a clear and 
compelling culture, purpose and direction.

GELT also ensures organisational alignment, 
engagement and efficient execution 
throughout the Group. This involves crucial 
commercial, scientific, operational and 
people decisions. Equally important is 
GELT’s stewardship of Genus’s reputation, 
ethical working and compliance.

To achieve its objectives, GELT focuses on 
the following areas:
•  corporate strategy – implementing 
the strategy approved by the Board 
to achieve sustained growth, and 
developing Genus as a science and 
intellectual property-based company;
•  performance management – driving 

operational results and delivery 
of corporate goals; ensuring core 
processes are reliable and efficient; 
regularly reviewing R&D plans; 
managing risk, including risk mitigation; 
and managing the Genus balanced 
scorecard, including customer 
equity metrics;

•  people – developing high-performing 

teams by rigorous selection, 
development and setting stretching 
goals, together with managing 
succession and nurturing talent to 
bring through the next generation 
of leaders; and

•  resources management – judiciously 

investing in the business for both organic 
and inorganic growth, including capital 
expenditure and human resources.

GELT’s members are set out on this page. 
The executives form a high-functioning, 
high-performing team, combining 
professional expertise with commercial 
acumen to deliver the shared strategy 
for the Group.

Karim Bitar
Chief Executive

Stephen Wilson
Group Finance Director

Saskia Korink Romani
Chief Operating Officer, Genus ABS

Jerry Thompson
Chief Operating Officer, Genus Asia

Skills and Experience
Saskia has worked in Europe, Brazil and 
the US bringing extensive commercial 
and management experience gained 
from roles in sectors ranging from 
agriculture to consumer goods. She has 
highly developed strategic and business 
development skills, speaks several 
languages and holds an MBA from 
Columbia Business School.

Skills and Experience
Jerry is a natural entrepreneur and has 
brought his deep industry knowledge, 
commercial skills and international 
experience to develop the business in 
countries as diverse as the UK, Russia 
and China. He has helped the Company 
establish and grow its business in new 
markets, particularly those in Central 
and Eastern Europe and Asia.

Career
Saskia joined Genus in 2013 and became 
Chief Operating Officer of Genus ABS the 
following year. Prior to Genus, she spent 
ten years with Cargill Inc, becoming its 
first female business unit manager and 
rising to be Vice President of Marketing 
for its animal nutrition business. Before 
joining Cargill, she spent seven years with 
Boston Consulting Group. In July 2016, she 
became Chief Operating Officer of Genus 
ABS Dairy.

Career
Jerry has worked for PIC and subsequently 
Genus for more than 20 years. He joined 
as a graduate in the UK, subsequently 
working in both Siberia and Romania 
before taking on leadership of PIC in 
Central and Eastern Europe. In the 
following years, he led PIC Europe 
before becoming Regional Director for 
PIC and ABS in Russia & Asia Pacific and 
subsequently Chief Operating Officer for 
Genus Asia. In July 2016, he became Chief 
Operating Officer for Genus ABS Beef.

Genus plcAnnual Report 201649

See pages 46 and 47 for Karim’s, 
Stephen’s and Dan’s biographies.

Dan Hartley
Group General Counsel and 
Company Secretary

Dr Bill Christianson
Chief Operating Officer, Genus PIC

Skills and Experience
Bill has spent his whole career at 
the intersection of agriculture and 
biotechnology. As a result, he brings a 
unique blend of deep industry knowledge 
and extensive commercial and global 
experience to Genus. He holds doctorates 
(DVM and PhD) in Veterinary Medicine 
from the University of Minnesota.

Career
Bill has worked for the business since 1993, 
when he joined as Manager of Veterinary 
R&D, based in the US. He subsequently 
worked in a range of operational roles 
spanning Europe, South America and the 
US, before being appointed as General 
Manager of PIC North America in 2007. 
He led the combined ABS and PIC business 
across the Americas from 2010, before 
becoming Chief Operating Officer of 
Genus PIC in 2012.

Dr Jonathan Lightner
Chief Scientific Officer and Head of 
Genus R&D

Catherine Glickman
Group HR Director

Skills and Experience
Jonathan is a world-renowned 
quantitative molecular geneticist with 
expertise spanning inter-related fields 
such as molecular biology, analytical 
chemistry and ‘omic’ technologies. He also 
has extensive regulatory and commercial 
experience. He holds a Masters in Systems 
Engineering from Iowa State, an MBA from 
the University of Iowa and a Doctorate 
in Plant Physiology from the Institute 
of Biological Chemistry at Washington 
State University.

Career
Jonathan joined Genus in 2013 from Pioneer 
Hi-Bred International Inc, a DuPont business, 
where he led a global team focused on 
genetic solutions to enhance agricultural 
productivity. His other leadership roles with 
DuPont Pioneer included Senior Research 
Director for Trait Characterization within 
Hi-Bred International. Jonathan’s previous 
experience included three years with Exelixis 
as Director of Biochemical Genomics.

Skills and Experience
Catherine brings more than 30 years 
of HR experience within multinational 
organisations, with particular emphasis 
on shaping and embedding approaches to 
talent management, succession planning, 
leadership development, employee 
relations and reward. She has also held 
positions on numerous Board Committees 
and acted as a pension trustee.

Career
Catherine joined Genus in 2012 after 
20 years with Tesco, the international 
retailer, concluding with three years 
as Group HR Director. Prior to that, she 
had held HR roles supporting Tesco’s 
international roll-out and a period of 
major expansion in the UK. Before Tesco, 
she worked in HR for retailers Somerfield 
plc and Boots plc. She is a Non-Executive 
Director of Marston’s PLC.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
50

Corporate Governance Statement

Leadership

The Board’s Role
The Board, under the Chairman’s 
leadership, is responsible for ensuring 
Genus’s long-term success. It approves 
our strategy and corporate goals and 
monitors our performance against them. 
It determines that we have the necessary 
resources, systems and controls to achieve 
our objectives, and it sets the culture and 
standards of behaviour we want to see 
throughout Genus.

The Board is also responsible for other 
critical decisions, including approving the 
corporate budget and ensuring we have 
the right funding, approving material 
contracts, approving material acquisitions 
and investments, and reporting 
to shareholders.

This Corporate Governance Statement 
explains how we structure the Board and 
its Committees, how the Board oversees 
the Group and its main activities during 
the financial year.

Board Composition
The Board comprises six independent Non-
Executive Directors (‘NEDs’), including the 
Chairman, and two Executive Directors – 
the Chief Executive and the Group Finance 
Director. This gives us a large majority of 
independent Directors on the Board.

An Independent Board

2

1

5

Colour the individual bits on 
top of each curve

A Broad Base of Relevant Experience
7

International business

Finance

Scientific/biotech

4

3

Food industry

1

The Board has a good mix of well-
established and newer NEDs. In recent 
years, we have broadened the range of 
skills and experience on the Board through 
Non-Executive appointments, giving us 
an appropriate blend of different areas 
of expertise, long-standing knowledge 
of the Group and its markets, and fresh 
perspectives. This helps to ensure the 
Board provides even-handed oversight, 
works in a constructive and focused 
manner and has the capabilities to 
manage the challenges of a complex and 
evolving global business environment.

Almost all our Directors have held 
leadership positions in international 
companies, with several having run 
businesses overseas. Half our Directors, 
including the Chairman of the Audit 
Committee, have significant financial 
experience, while several have strong 
backgrounds in scientific research or in 
leading science-based businesses.

As Genus grows, the Board must evolve 
to keep pace. We consider diversity in its 
broadest sense when recruiting, while 

ensuring the Board has the skills it needs. 
During the year we recruited our first 
female NED, Lysanne Gray, who brings 
a wide range of relevant experience to 
the Board, including knowledge of the 
food industry. More information about 
our approach to Board composition 
and recruitment can be found in the 
Nomination Committee report on 
pages 57 to 58.

The Board believes that all of the NEDs are 
independent in character and judgement, 
and that there are no relationships or 
circumstances that are likely to affect (or 
could appear to affect) their judgement. 
Following the performance evaluation 
described on page 54, the Board also 
confirms that all the Directors continue 
to be effective and to demonstrate 
commitment to their roles.

As required by the UK Corporate 
Governance Code, all the Directors will 
offer themselves for election at the next 
AGM, with the exception of Mike Buzzacott 
who is retiring. Details can be found in the 
Notice of AGM at the end of this report. If 
re-elected to the Board at the AGM, Nigel 
Turner will reach the ninth anniversary 
of his original appointment as a NED in 
January 2017. Following review, the Board 
is satisfied that Nigel remains independent 
and that he has no connection with the 
Company’s operational activities.

Board Roles and Responsibilities
To ensure we have clear responsibilities at the top of the Company, the Board has set 
out well-defined roles for the Chairman and Chief Executive. These, along with the 
responsibilities of our other Directors, are summarised in the table below.

Title

Individual(s)

Responsibilities

Chairman

Bob Lawson

Executive Directors
Independent Non-Executive Chairman
Independent Non-Executive Directors

Chief  
Executive

Karim Bitar

The two charts that follow show the 
length of time our NEDs have served 
on the Board, and the number of Board 
members with experience of particular 
relevance to Genus.

Colour the individual bits on 
top of each curve

Non-Executive Tenure on the Board

6 to 9 years

3 to 6 years

1 to 3 years

0 to 1 years

1

1

2

2

Stephen Wilson

Group  
Finance 
Director

Nigel Turner

Senior 
Independent 
Non-Executive 
Director

Non-Executive 
Directors

Mike Buzzacott, 
Lysanne Gray,  
Duncan Maskell, 
Lykele van der Broek

As Chairman, Bob’s primary responsibility is to lead 
the Board and ensure it operates effectively. He 
achieves this in part through promoting an open 
culture, which gives people the courage to challenge 
the status quo, and holding meetings with the 
Non-Executive Directors without the Executives 
present. Bob is also responsible for the Board’s 
communications with shareholders. 

Karim is responsible for devising and implementing the 
Company’s strategy and managing the Company’s 
day-to-day operations. He is accountable to the 
Board for the Company’s development, in line with its 
strategy, and taking into account the risks, objectives 
and policies set out by the Board and its Committees.

Stephen is responsible for supporting the Chief 
Executive in devising and implementing the strategy, 
and managing the Group’s financial and operational 
performance.

Nigel provides a sounding board for the Chairman 
and is an alternative line of communication 
between the Chairman and other Directors. He leads 
meetings of the Non-Executive Directors, without 
the Chairman present, to appraise the Chairman’s 
performance and consults with shareholders in the 
absence of the Chairman and Chief Executive. 

The NEDs constructively challenge and assist with 
the development of the strategy, within the risk and 
control framework set by the Board.

Genus plcAnnual Report 2016 
 
 
51

The CSR Committee defines our Group-
wide CSR strategy, reviews our policies and 
practices, monitors external developments, 
and advises GELT and the Board about 
CSR matters. It recommends annual 
goals and initiatives, and identifies the key 
performance indicators for monitoring 
and reporting our performance. More 
information about our CSR activities can be 
found in the Strategic Report, on pages 42 
to 43, and at www.genusplc.com.

The R&D Portfolio Management Team 
(‘R&D PMT’) meets twice a year. It 
provides a forum for prioritising our R&D 
programmes, monitoring their progress 
and assessing the quality of our R&D 
infrastructure, personnel and pipeline. 
The R&D PMT’s meetings during the year 
were held in Chicago and Basingstoke.

The R&D PMT’s principal responsibilities are 
to periodically:
• 

review and prioritise the Company’s 
investment in research, development 
and technology;

•  assess the quality and competitiveness 

of the Company’s R&D pipeline, 
including considering its risk profile;
•  oversee and encourage the ideation 

management process; and

•  approve patent and other IP strategies 

for new technologies, based on 
business and technical opportunities.

R&D PMT Special Focus Areas in 2016
In addition to the standing agenda 
items, in 2016 the R&D PMT reviewed two 
strategic proposals. These were:
•  a comprehensive review of gene 

editing technology and IP, resulting 
in our collaboration with Caribou 
Biosciences; and

•  an organisational capability building 
plan, to support Genus’s advancing 
pipeline of gene editing traits, 
which was used when forming the 
FY17 budget.

Board and Committee Structure
The diagram below shows the Board and the Committees that report to it.

o r t f o li o
t   T
m

e

n

D  P
R &
M a n a g e

e a m

Com

Au

dit
mitte

e

Gives us a comprehensive 
view of our R&D 
programme and involves 
our business units in 
prioritising our R&D 
initiatives.    

Ensures the integrity of 
our financial reporting, 
evaluates our risk 
management and 
internal control system, 
and oversees the internal 
and external auditors.  

e
v
i
t
u
c
e
x
E

s
u
n
e

m
a
e
T
p
h
s
r
e
d
a

i

G

e

L

Leads our strategic 
delivery and ensures 
organisational 
alignment, engagement 
and efficient execution. 

Genus plc
Board

Determines 
remuneration for our 
Executive Directors and 
senior management, to 
support our growth 
strategy and deliver 
value for stakeholders.   

Ensures that the Group 
continues to engage in 
business in a socially 
responsible and ethical 
manner.    

Reviews the Board’s structure, 
size and composition and 
proposes candidates for 
appointment to the Board.    

C
o
m
m

i
t
t
e
e

R
e

m
u
n
e
r
a
t
i
o
n

C

o

m

C

SR
mittee

●
●

 Board Committees
 Executive Committees

Board Committees
The table below shows Board Committee membership:

Director

Bob Lawson

Karim Bitar

Nigel Turner

Mike Buzzacott

Lysanne Gray

Duncan Maskell

Lykele van der Broek

a tio n
C o m m itt e e
N o m i n

Committee

Audit

Nomination

Remuneration

–

–

M

C

M

M

M

C

M

M

M

M

M

M

M

–

C

M

M

M

M

M = Committee member  C = Committee chairman

The Committee Chairmen are responsible 
for overseeing the Committee’s activities, 
within the terms of reference, and for the 
Committees’ leadership and effective 
operation. More information about the 
roles and work of the Board Committees 
can be found in their statements on pages 
57 to 85, and in their terms of reference on 
our website at www.genusplc.com.

Executive Committees
The Board delegates operating decisions 
to the Chief Executive, Group Finance 
Director and other members of the Genus 
Executive Leadership Team (‘GELT’). GELT’s 
responsibilities and membership are set 
out on pages 48 and 49.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
 
 
 
 
 
 
52

Corporate Governance Statement continued

Leadership continued

The Board’s Main Activities in 2016

Matters Considered at All 
Board Meetings
•  Update on strategic and business 

developments from CEO

•  Update on financial performance 
of businesses and forecasts from 
Group FD

•  Update on Corporate Governance 
and Legal issues from Group GC 
and CoSec, and external advisers

Leadership and Effectiveness
•  Appointment of Lysanne Gray 

as a NED and induction process:
 – Interviews with senior 

management

 – Visited the US and customers 

(see page 53) to better 
understand the business 
operations and environment

Research and Development
•  Received regular updates on 
R&D pipeline developments, 
new initiatives and potential 
collaborations

•  Attended a dedicated Board science 

education presentation 

•  Received updates from Directors 

attending the R&D PMT

•  Updated on the recruitment of key 

R&D personnel

Company Performance
•  Received updates on the 

operational performance of the 
business and market conditions for 
each division

•  Received updates on plans to 
address profitability in ABS

•  Monitored the Group’s performance 

against its goals

Business Development and Strategy
•  Held strategic meeting with GELT 

(see below)

•  Reviewed and approved business 
development opportunities, 
such as:
 – Exclusive global licence with 

University of Missouri to develop 
and commercialise gene edited 
pigs resistant to PRRSv
 – Updated on IVB integration
 – New porcine royalty customers 

signed in China

 – New bull stud completion with 

Chitale JV in India

 – GSS development progress and 
US litigation proceedings (see 
note 7)

 – Exclusive licence of Caribou 
Biosciences’ leading CRISPR-
Cas9 gene editing technology 
platform

 – Acquisition of St Jocobs
 – Exclusive global licence of IP 

relating to BRD from Wisconsin 
State University

•  Updated on numerous business 
development opportunities 
including summaries of due 
diligence reviews

•  Received updates on competitor 

landscape

Attendance at Board and Committee Meetings
The table below shows how many Board and Committee meetings each Director 
attended during the year.

Board

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

Non-Executive Chairman

Bob Lawson

Executive Directors

Karim Bitar

Stephen Wilson

Non-Executive Directors

Nigel Turner

Mike Buzzacott**

10 (10)

10 (10)

10 (10)

10 (10)

9 (10)

Lysanne Gray Δ (appointed 1 April 2016)

2 (3)

Duncan Maskell

Lykele van der Broek

10 (10)

10 (10)

5*

5*

5*

5 (5)

5 (5)

1 (1)

5 (5)

5 (5)

6 (6)

4 (4)

6*

6*

6 (6)

6 (6)

2 (3)

6 (6)

6 (6)

4 (4)

4*

4 (4)

4 (4)

1 (2)

3 (4)

4 (4)

Note: Figures in brackets are the maximum number 
of Board or Committee meetings the Director could 
have attended.

*  Attendance by invitation.
**  Due to illness, Mike Buzzacott was unable to attend 
the Board meeting in May 2016. Mike was provided 
with Board materials and submitted feedback via 
the Chairman prior to the meeting.

Δ  Due to prior commitments pre-appointment, 

Lysanne Gray was unable to attend all meetings 
following her appointment. However, Lysanne was 
provided with all Board and Committee materials 
and submitted feedback via each respective 
Chairman prior to the meetings.

Board Strategy Review
One of the Board’s key responsibilities is 
to approve the Company’s strategy and 
monitor its performance against strategy. 
To understand how well our strategy 
is working and to ensure it remains 
appropriate, the Board holds an annual 
strategy review each January. Relevant 
members of GELT present to the Board 
on their business unit or function.

Genus plcAnnual Report 201653

Employees
•  Received updates on the global 
all-staff survey results and 
follow-up actions

•  Received updates on key personnel 
appointments, assignments and 
developments across the Group

Shareholders
•  Updated on meetings with 

shareholders, potential investors 
and analysts

•  Received a briefing ahead of 

the AGM

•  Approved 10% increase in the 

dividend payment

Finance
•  Approved the annual and interim 

results and dividends
•  Approved the FY17 budget
•  Received tax and treasury updates
•  Received pension updates
•  Approved the facility renewal

Executive/GELT Updates
•  Received monthly financial and 

Health and Safety
•  Reviewed and monitored the 
Group’s health and safety 
performance (monthly written 
updates and quarterly review)

Risk Management
•  Monitored the Group risk register
•  Received monthly updates on GSS 

litigation (see note 7)

operational performance updates

•  Updated on whistleblowing hotline 

•  Received regular presentations 

reports and investigations

from each business unit

At this year’s review, the Board was 
taken through:
•  A review of global industry trends 

and challenges.

•  An update on each business unit’s 

and R&D’s strategic goals and ways to 
accelerate the time required to reach 
such goals. 

•  An update on strategic initiatives and 
their anticipated financial impact over 
the next five years.

•  An overview of the likely transformation 
steps for the business in line with the 
strategic goals.

•  A review of projects designed to share 

the value of our differentiated products 
with our customers.

Board Visit to the US
We want to ensure that the Board has 
first-hand experience of key areas of our 
business and markets, so we include an 
annual site visit in the Board calendar.

In May 2016, the Board spent a week 
visiting our operations and facilities in 
the US. This included meeting the senior 
management of ABS, PIC and R&D 
business units and key members of their 
North American teams, and receiving 
business update presentations. The Board 
also received presentations from leading 
industry experts and key customers.

Board visits are designed to enhance 
the Board’s understanding of our North 
American business, its operations on 
the ground, the markets and the needs 
of our key customers. The Board met 
with some of the largest customers in 
the US, providing insight into customer 
perspectives of Genus and the drivers 
of their purchasing decisions. The 
visit was also motivating for our local 
management teams, enabling them to 
engage with the Board at a local level.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
54

Corporate Governance Statement continued

Effectiveness

Board Induction and Training
A good induction is a key part of ensuring 
new Board members can fully contribute, 
so we get the most benefit from their 
experience. Our induction programme has 
three main elements:
•  helping our Board members to conduct 

themselves effectively, through a 
course run by Spencer Stuart, one of 
the world’s leading global executive 
search and leadership consulting firms;
•  ensuring our Directors understand the 
legal and regulatory aspects of being 
a Board member; and

•  an introduction to our business, 

through site visits and meetings with 
our management teams.

Induction for Lysanne Gray
Following Lysanne Gray’s appointment 
on 1 April 2016, she underwent a 
comprehensive induction. This included:
•  A visit to our US businesses in May 2016, 

as part of the May Board meeting. 
This covered a tour of our facilities 
in DeForest and Dekorra; a series of 
presentations from our ABS and PIC 
business teams, led by their Chief 
Operating Officers; presentations on 
our approach to R&D and a tour of our 
facilities; and visits to a number of PIC 
and ABS customers.

•  Ad hoc updates on the latest 

developments in corporate governance, 
provided by internal and external 
presenters.

•  Meetings with Executive Directors 
and the Company Secretary and 
senior managers.

•  A meeting with the auditor Deloitte LLP.

Board Evaluation
We assess the Board’s effectiveness over 
a three-year cycle, using a mixture of 
internal and external evaluations.

Year 1
External Board effectiveness review 
produces an action plan for areas 
of focus

Year 2
Follow-up questionnaire by same 
external evaluation consultant, to 
monitor progress with the focus areas

Year 3
Internal questionnaires and interviews 
with the Chairman

This was the first year in our three-year cycle and we therefore had a formal, rigorous 
and independent external review. This evaluation was facilitated by Dr Tracy Long of 
Boardroom Review, who has no other connection with the Group.

The Chairman agreed the scope of the review, which included individual interviews with 
each of the Board members and observation at the February 2016 Board and Committee 
meetings. Boardroom Review generated a written report on areas for improvement for 
the Board which was followed up with a presentation to the Board at the May Board 
meeting and then separate discussion of the principal outcomes of the Board review.

The Evaluation’s Conclusions
During the review, the Board demonstrated particular strengths in the following areas:
•  Board culture, with an appropriate balance of challenge and support, and style 

of chairmanship;

•  strategic alignment and knowledge of the competitive landscape;
•  financial reporting and the oversight of risk management from the Audit Committee;
•  approach to remuneration and alignment with shareholders’ interests; and
•  effective forward agenda planning, prioritisation of issues and quality of information.

In addition, it was noted that the skills and composition of the Board was adding value 
to the business and that it has a healthy blend of NED perspectives and experience, 
drawn from relevant executive and portfolio careers, a mix of longer serving and newer 
Directors, and a size which enables all the NEDs to contribute.

Areas of Focus for 2017
The evaluation identified areas for the Board to consider during the next year, including 
continuing focus on:
•  strategy, including competitor landscape and shareholder expectations;
•  development of the risk agenda, in line with the Company’s strategic objectives; and
•  succession planning, including diversity and the mix of skills on the Board, to identify 

any current and future skills gaps.

Progress Against 2016 Areas of Focus
Last year’s internal Board effectiveness review identified a number of areas for the Board 
to focus on during 2016. The table below shows our progress against these objectives.

Focus area

Progress

Continued oversight of competitor activity.

Further training in corporate governance.

Further exposure to the science that 
underpins our R&D programmes.

Further focus on succession planning and 
gender diversity.

Competitors’ ongoing activities are 
monitored through our business 
development team and the Board is updated 
at each Board meeting of material activities 
in the sector. Deep dives in the competitor 
activities are scheduled bi-annually.

In addition to corporate governance 
updates provided by our auditor and 
Company Secretary, new corporate counsel 
was invited to brief the Board on recent 
legislation changes during the year.

A dedicated Board science education 
session, presented by the Chief Scientific 
Officer, was held in December 2015, along 
with the periodic R&D updates provided to 
the Board.

A formalised succession planning process, 
as part of Nomination Committee 
meetings, has been introduced to ensure 
that the Company is better prepared for 
Board succession.

Genus plcAnnual Report 201655

Quality and Integrity of Our People
We strive to operate with high integrity in 
everything we do. Our control environment 
depends on high-quality people who 
maintain our ethical standards. We ensure 
our people’s ability and integrity through 
our recruitment standards, training and 
consistent performance management. 
The Board approves appointments to our 
most senior management positions.

Information and Financial 
Reporting Systems
We create detailed operational budgets 
for the year ahead, along with five-year 
strategic plans, which the Board reviews 
and approves. We then monitor our 
performance throughout the year, so we 
can address any issues. The information 
we consider includes our monthly financial 
results, key performance indicators and 
variances, updated full-year forecasts 
and key business risks.

The main internal control and risk 
management processes relating to our 
preparation of consolidated accounts are 
our Group-wide accounting policies and 
procedures, segregation of duties, system 
access controls, a robust consolidation 
and reporting system, various levels 
of management review and centrally 
defined process control points and 
reconciliation processes.

Investment Appraisal
We control our capital expenditure through 
our budget process and by having clear 
authorisation levels, above which our 
businesses must submit detailed written 
proposals to the Board for approval.

We carry out due diligence for business 
acquisitions and material licences, and 
conduct post-completion reviews of major 
projects, to ensure we identify areas for 
improvement and correct any areas of 
underperformance or overspend.

Internal Audit
Our internal audit activities are provided by 
in-house and external resources, under the 
leadership of our Head of Risk Management 
and Internal Audit. During the year, 
Internal Audit completed a risk-based audit 
programme agreed by the Audit Committee. 
The Audit Committee reviews the results of 
these audits and the subsequent actions 
we take, which we also communicate to 
the external auditor.

All business units complete risk and control 
self-assessments twice a year. Internal Audit, 
as part of their work programme, perform 
independent reviews of these assessments 
to identify any deficiencies in our controls 
and how we should address them. External 
audit also provides observation on the control 
environment as part of their audit work. 
The results are communicated to senior 
management and the Audit Committee.

The assessment also took into account any 
risk or control issues we identified through 
our divisional business reviews, Board and 
GELT meetings, and insurers’ reviews.

We have an internal control continuous 
improvement work programme and routinely 
identify opportunities to strengthen our 
control environment and improve our risk 
management capabilities. However, the 
Board has not identified or been told of any 
material weaknesses in our internal controls.

Risk Management Framework
The roles and responsibilities within our risk 
management framework are set out below:

The Board
•  Has overall responsibility for the 

Group’s risk management and internal 
control systems.

•  Approves our strategic objectives.
•  Monitors the nature and extent of risk 
exposure against risk appetite, for our 
principal risks.

•  Provides direction on the importance 

of risk management and risk 
management culture.

GELT
• 

Identifies, addresses and mitigates risks 
Group-wide.

•  Monitors our risk management process 

and internal controls.

Audit Committee
•  Supports the Board in monitoring risk 

exposure against risk appetite.
•  Reviews the effectiveness of our risk 

management and internal control system.

Risk Management and Internal 
Audit Function
•  Oversees the risk management 

process and provides guidance on risk 
management.

•  Maintains the risk schedule created in 
consultation with senior management.
•  Engages with senior management, to 

review risks and their mitigation.

Our Internal Control System
The key elements of our internal control 
systems are set out below. An internal 
control system cannot completely eliminate 
the risks we face or ensure we do not have a 
material misstatement or loss.

Management Structure
The Board sets formal authorisation levels 
and other controls that allow it to delegate 
authority to run our businesses to the Chief 
Executive, GELT and their management 
teams. Our management supplements these 
controls by setting the operating standards 
that each subsidiary needs for its business 
and location.

GELT regularly reviews our performance 
against strategy, budget and a defined set 
of operational key performance indicators. 
The Chief Executive, Group Finance Director, 
Group General Counsel and Company 
Secretary and the Group Financial 
Controller also hold monthly reviews 
with each business unit.

Accountability

Risk Management and Internal Control
The Board is responsible for our risk 
management system and for reviewing 
our controls and risk mitigations.

The risk management system is designed 
to identify, evaluate and prioritise the risks 
and uncertainties we face, and applies 
to the Board, the Audit Committee, GELT, 
our businesses and our divisional business 
reviews. The Board sets the Group’s risk 
appetite, which defines the types and levels 
of risks that the Board is prepared to seek and 
accept as the Company executes its strategy. 
The Board then monitors our risk exposure 
against the risk appetite for our principal 
risks and ensures appropriate executive 
ownership for all risks. This ongoing process 
for identifying, evaluating and managing the 
significant risks faced by the Group has been 
in place for the year under review and up to 
the date of approval of the Annual Report 
and Accounts. Our principal risks and our 
mitigations for them are summarised on 
pages 18 and 19.

The Board performed its annual risk review 
in May 2016. This review involved a review 
of its risk appetite and a fresh assessment 
of the types and levels of risk facing Genus 
as it executes its strategy. This top-down 
assessment was designed to identify and 
evaluate any new or emerging risks and 
identify whether the risk register covered 
all relevant risks. To further assist its 
understanding of risk, the Board continued its 
programme of visits to our local operations 
and received regular political, economic 
and industry risk updates from the relevant 
business groups. The Board also sought regular 
updates on a number of specific risks during 
the year, including the Group’s work on its:
•  emerging market strategy, in particular, 

• 

progress in China; 
the GSS project, particularly in light of 
the litigation the Group initiated, as 
detailed in note 7;
the in-licensing of IP rights, particularly 
those relating to gene editing assets; and
•  acquisition and integration of companies.

• 

Internal Control
The Board, with the help of the Audit 
Committee, has reviewed the effectiveness 
of our internal control system, as well as 
our financial, operational and compliance 
controls and our risk management.

The review considered our internal control 
self-assessment process, designed to 
assess compliance with our minimum 
control standards, the independent 
internal audit programme and the reports 
management prepared when the Board 
approved the interim and final results and 
financial statements. It also assessed:
•  whether we had identified, evaluated, 
managed and controlled significant 
risks; and

•  whether any significant weaknesses 

had arisen, and if so, whether we had 
addressed them.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
56

Corporate Governance Statement continued

Relations with Shareholders

Investor Relations  
Calendar

Date

Type of communication

Location

September 2015

October 2015

November 2015

Preliminary Results Roadshow

London, Edinburgh

Call

Sydney

AGM and Trading Update

Basingstoke, London

February 2016 & March 2016

Interim Results Roadshow

London, Edinburgh, Los Angeles, Boston

April 2016

June 2016

European Roadshow

Calls

Copenhagen, Frankfurt, London

Canada, London, Madison, Paris

Our Chief Executive and Group Finance Director regularly meet 
institutional investors, to discuss our strategy and progress, and to 
understand how investors view our business. The Chairman also 
attends certain meetings. The majority of these meetings take 
place after we release our interim and preliminary results.

Key Themes Discussed in Shareholder Meetings
Our meetings with shareholders during the year covered a wide 
range of topics. The common themes included:
•  Genus’s operational and financial performance.
•  Market conditions, particularly in dairy, and our initiatives to 

During the year, our investor relations programme included 
meetings in several global locations as set out in our Investor 
Relations Calendar. The Board sets time aside during its meetings 
to discuss feedback from shareholder meetings, including relevant 
feedback obtained by independent brokers and our advisers. 
This allows all Directors to understand major shareholders’ views.

•  Strategic progress across the Group.
•  Progress with R&D and our increased spending to accelerate 

the programme.

•  Progress with integrating and building on the IVB acquisition.
•  Capturing a share of the value we deliver to customers.
•  The opportunity for PRRSv resistant pigs.

address them.

The AGM also gives the Board an opportunity to communicate 
with both private and institutional investors, and we welcome 
their involvement. All our Board members will be available to 
answer questions at the AGM on 17 November 2016.

8

Number of top 10 
shareholders met

18

Number of non-holding 
institutions and 
potential investors

54%

Proportion of shares 
held by institutions  
met during year

Note: Shareholdings as at 30 June 2016.

Genus plcAnnual Report 2016Forward Focus

“ The Committee spent 
considerable time overseeing 
the search for an additional 
NED, which culminated in the 
appointment of Lysanne Gray.”

57

Introduction
The Nomination Committee’s primary role is to keep the Board’s 
structure, size and composition under review and to manage 
appointments to the Board. This year, the Committee increased 
its focus on formalising this review process and succession 
planning for the Board. This approach is in line with the 
increased importance being attached to the work of nomination 
committees more generally, recognising their critical role in 
ensuring companies have an effective and well-balanced Board. 

The Committee also spent considerable time overseeing 
the search for an additional NED, which culminated in the 
appointment of Lysanne Gray. Lysanne brings considerable 
experience of risk management, audit, business operations and 
the food sector.

In addition, the Committee has progressed its review and 
analysis of each Board member’s skills and experience, to identify 
any current or future skills gaps that will need to be filled to 
successfully implement the Group’s strategy.

7 September 2016

Committee Composition  
and Governance

Chairman
Bob Lawson

Members
Nigel Turner
Mike Buzzacott
Duncan Maskell
Lykele van der Broek
Lysanne Gray
Karim Bitar

Focus Areas 2016

•  Continued succession planning for the Board and senior 

management

•  Development of a documented skills matrix
•  Encourage development of internal high-calibre people to 
help develop a pipeline of potential Executive Directors

Bob Lawson

Chairman

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016Nomination Committee Report 
58

Nomination Committee Report continued

Lysanne Gray was the outstanding candidate and the Committee 
was pleased to appoint her. The Board considered that Lysanne’s 
great depth of experience in risk management, audit and 
business operations, together with her exposure to UK corporate 
governance and experience in the food sector, will bring additional 
value to the Board as Genus continues to deliver its strategy.

Succession Planning Process
During the year, the Committee formalised and committed to 
the following succession planning process. It has three phases:
•  Assessment. The Committee reviews the likely tenure of the 

NEDs, their independence and their skill sets and, in light of the 
Group’s direction, identifies possible skills gaps for future years.

•  Approach. The Committee encourages the development 
of high-calibre internal candidates, to create a pipeline of 
potential Executive Directors, and identifies potential new 
NEDs who could fill key positions (such as Committee chairs) 
or positions generated by the Group’s strategic direction.
•  Execution. The Committee holds at least two meetings each 
year, including one to discuss succession planning, and other 
meetings as required to discuss appointments or retirements.

Diversity Policy
Genus recognises and embraces the benefits of Board diversity. 
A diverse Board has members with different skills, backgrounds, 
regional and industry experiences, race, gender and other 
qualities. By bringing these differences to bear in its discussions 
and decision-making, a diverse Board can help Genus to maintain 
its competitive advantage. Diversity also links directly to our 
values, not only by being people focused and responsible, but 
by encouraging new ideas which deliver for our customers and 
ultimately drive our results. Our Board diversity policy therefore 
aims to ensure that we consider diversity in its broadest sense.

Women make up 25% of our senior management and Genus 
will continue to make all Board appointments based on 
individual merit.

Bob Lawson
Chairman of the Nomination Committee
7 September 2016

The Committee has written terms of reference, which set out 
the authority delegated to it by the Board. These are available 
from our website: www.genusplc.com. Copies of contracts of 
service and letters of appointment between the Directors and the 
Company will be available for inspection at the Registered Office 
of the Company during normal business hours until the conclusion 
of the Annual General Meeting on 17 November 2016, and at the 
place of the Annual General Meeting from at least 15 minutes 
prior to the Annual General Meeting until its conclusion.

The Committee’s biographies, along with information on Genus’s 
other Board members, can be found on pages 46 to 47.

Committee Roles and Responsibilities
The Committee is responsible for:
•  making recommendations to the Board on the structure, 
size and composition of the Board and its Committees;
•  evaluating the balance of skills, experience, independence, 

knowledge and diversity on the Board;

•  succession planning for the Directors and other senior 

executives;
identifying suitable candidates to become Directors, 
based on merit; and
recommending a candidate for Board approval.

• 

• 

The Committee met three times in the year primarily to discuss 
the new NED appointment and succession planning.

The Committee’s Main Activities During the Year
Appointment of Lysanne Gray
The Chairman leads the process for making appointments to 
the Board. In appointing a new NED, the Committee sought 
a candidate who could chair the Audit Committee, following 
Mike Buzzacott’s retirement at the 2016 AGM. The Committee 
also had a strong desire to increase the Board’s diversity. With 
this in mind, the Committee looked for candidates with the 
following attributes:
•  Functional experience

 – a serving or recently retired chief financial officer or senior 

divisional finance executive; and
 – experience of UK plc accounting.

•  Career experience

 – global experience, preferably in an adjacent sector; and
 – literate in IT systems for an expanding global business.

•  Personal characteristics

 – high integrity and honesty;
 – able to add value on ethics, stakeholder management  

and/or regulatory issues;

 – collegiate in style; and
 – willing to constructively challenge and support.

To reach the widest possible candidate pool, we engaged Egon 
Zender, an executive search firm, which has also provided the 
business with occasional executive coaching services, and 
provided a clear recruitment brief, as well as seeking referrals 
from the Board. The Chairman identified candidates for interview, 
who were presented to the Committee and Executive Directors. 
Following a one-to-one interview process, the Committee 
received feedback on each candidate. Candidates were assessed 
consistently throughout the process, against the role specification.

Genus plcAnnual Report 201659

Ensuring the Company’s Financial 
Reporting Integrity

“ The Committee continued 
to focus its efforts on risk 
management, internal control 
and the Group’s financial 
reporting processes.”

Mike Buzzacott

Chairman of the Audit Committee

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016Dear ShareholderThe Audit Committee acts on behalf of the Board and shareholders, to ensure the integrity of the Company’s financial reporting, evaluate its system of risk management and internal control, and oversee the performance of the internal and external auditors. We design our annual work programme to deliver these commitments.During the financial year, we focused on risk management, internal control and the Group’s financial reporting processes. We have supported the Board in considering its risk appetite and in reviewing the long-term viability statement and supporting analysis. We have carefully considered the critical accounting policies and judgements, the quality of disclosures, compliance with financial reporting standards and reviewed the half-year and Annual Report and Accounts, together with the related external audit reports. We have also reviewed the effectiveness of internal and external audit, discussed the outcomes of these assessments and agreed any actions that were needed. The Committee was satisfied with the performance of the internal audit function and the external auditor during the year.In April 2016, we welcomed a new member to the Committee with the appointment of Lysanne Gray. When I step down from the Board in November 2016, Lysanne will be appointed Chair of the Audit Committee. I am happy to report that the Committee membership continues to comply with the UK Corporate Governance Code and related guidance, with all members being NEDs, and maintains a sound range of financial, commercial and scientific expertise required to fulfil its role effectively. More details on this, and the appointment and induction process for new members, are in the Corporate Governance Statement of this Annual Report.7 September 2016Committee Composition  and GovernanceChairmanMike BuzzacottMembersNigel TurnerLysanne GrayDuncan MaskellLykele van der BroekFocus Areas 2016• Biological assets valuation• Goodwill and intangible assets• PensionsAudit Committee Report 
60

Audit Committee Report continued

The Committee’s members are Non-Executive Directors with 
a wide range of financial, commercial and scientific research 
expertise, appropriate for fulfilling the Committee’s duties. In 
FY16, the Committee met the UK Corporate Governance Code’s 
requirement that at least one Committee member should have 
recent and relevant financial experience, with Mike Buzzacott 
and Lysanne Gray both having this experience.

The Committee has formal terms of reference, approved by the 
Board, that comply with the UK Corporate Governance Code. 
These are available from our website: www.genusplc.com.

Our annual review of these terms took place during the year. 
The Committee also assessed its own effectiveness, through 
a structured questionnaire, and concluded that it was effective.

Committee Role and Responsibilities
The Committee’s role and responsibilities include reviewing 
and monitoring:
• 

the financial reporting process and any significant financial 
reporting judgements;
the integrity of the Group’s financial statements and any 
formal announcements relating to financial performance; 
the Company’s reporting to shareholders; 

• 

• 

• 

• 

the effectiveness of the Group’s accounting systems and 
control environment, including risk management and the 
internal audit function; and 
the effectiveness, independence and objectivity of the Group’s 
external auditor, including any non-audit services it provides to 
the Group. 

The Committee also:
•  ensures that the Company maintains suitable confidential 

• 

arrangements for employees to raise concerns; and
reviews the Company’s systems and controls for 
preventing bribery.

The Committee reports its findings to the Board, identifying 
any matters that require action or improvement, and making 
recommendations about the steps to be taken.

The Committee’s Main Activities During the Year
During the year, the Committee held five meetings and invited the 
Company’s Chairman, Chief Executive, the Group Finance Director, 
the Group Financial Controller, the Head of Risk Management and 
Internal Audit, and senior representatives of the external auditor 
to attend these meetings. The Committee members and I also 
held separate private sessions during the year with the Head 
of Risk Management and Internal Audit and the external audit 
partner. At its five meetings, the Committee focused on:

Financial Reporting
The main areas of focus and matters where the Committee specifically considered management’s judgements are set out below:

Financial reporting area

Judgement and assumptions considered

Biological assets valuation

Goodwill and intangible assets

Pensions

In compliance with IAS 41, Genus records its biological assets at fair value in the Group 
balance sheet (£354.4m), with the net valuation movement excluding foreign exchange 
translation shown in the income statement. At each reporting period, the Committee 
was updated on the methodology and outcomes of the biological assets valuation. 
Having noted that the methodology was unchanged during the year, the Committee 
debated and considered management’s assumptions and estimates, and discussed 
and reviewed the external auditor’s report on this area. The Committee was satisfied 
with management’s accounting treatment including the income statement increase 
of £9.4m in the value of porcine and the reduction of £26.5m in the value of bovine 
biological assets. 

Genus has £86.0m of goodwill and £78.0m of intangible assets on the Group balance 
sheet. These balances are tested for any indications of impairment by reference to 
the forecasts for the relevant cash generating units. Within intangible assets, Genus’s 
policy is to capitalise certain development costs and to perform periodic impairment 
reviews of the carrying amounts. At the balance sheet date, the Group had £17.8m of 
capitalised development expenses in respect of GSS, as well as £7.7m in associated 
fixed assets. During the year, the Committee reviewed progress against plans, the costs 
incurred and the project’s timelines to full operation and the outcome of the litigation 
with ST. The Committee discussed management’s reports in detail, including whether 
any known issues might block the project’s completion. The Committee also discussed 
management’s goodwill and intangible asset impairment reviews, the external auditor’s 
work, including its assessment of management’s models supporting the estimates 
and judgements. After due challenge and debate, the Committee was satisfied with 
management’s assumptions and judgements.

The Committee received and reviewed management reports on the treatment of pension 
costs and also received and considered the external auditor’s pensions accounting input. 
The Committee considered management’s recommendations were appropriate, including 
the treatment of the gain of £43.9m due to the change in pension increases from RPI to 
CPI and the use of the 2015 valuation schedule of contributions giving rise to the IFRIC 14 
additional liability of £14.9m. The Committee continued to review the status of the other 
parties who are jointly and severally liable for the Milk Pension Fund deficit and concurred 
with management’s assumptions for reporting Genus’s share of the fund.

Genus plcAnnual Report 201661

The Committee assessed the external 
auditor’s performance in conducting the 
audit for the June 2015 year end, based 
on questionnaires completed by key 
finance staff and Committee members. 
The questionnaires covered the external 
auditor’s fulfilment of the audit plan, the 
auditor’s robustness and perceptiveness 
in its handling of key accounting and audit 
judgements, the content of the external 
auditor’s reports, and cost effectiveness. 
The Committee also considered any 
regulatory reviews performed on the 
external auditor. While noting some 
opportunities for further improvement, the 
Committee concluded that the external 
auditor was effective and was satisfied 
with the plan put forward by the external 
auditor to respond to the opportunities for 
improvement identified.

Mike Buzzacott
Chairman of the Audit Committee
7 September 2016

Oversight of External Audit and 
Internal Audit
Internal Audit
The Committee reviewed and agreed the 
internal audit function’s scope, terms of 
reference, resources and activities. The Head 
of Risk Management and Internal Audit 
provided regular reports to the Committee 
on the work undertaken and management’s 
responses to proposals made in the internal 
audit reports issued during the year. The 
Committee continued to meet the Head 
of Risk Management and Internal Audit 
without management being present. The 
Committee reviewed and was satisfied with 
the internal audit function’s performance.

External Audit
The external auditor, Deloitte LLP, was 
first appointed as the Company’s external 
auditor for the period ended 30 June 2006. 
In 2015, the Committee oversaw a formal 
audit retender process for the audit of the 
financial year ending 30 June 2016. The 
process concluded with the selection and 
subsequent reappointment of Deloitte LLP. 
The new audit partner’s first audit period is 
the financial year ended 30 June 2016.

The Committee reviewed and agreed the 
external auditor’s scope of work and fees, 
held detailed discussions of the results 
of its audits and continued to meet the 
external auditor without management 
being present. The Committee reviewed 
the external auditor’s objectivity and 
independence and the Company’s policy 
on engaging the external auditor to 
supply non-audit services. The Committee 
received details of the external auditor’s 
non-audit services to the Group, reviewed 
the nature and monetary levels of these 
services, which stood at 33% of audit 
fees, and reviewed compliance with 
the Company’s Non-Audit Services by 
Auditor Policy. See note 8 for further 
details. The Committee was satisfied that 
using Deloitte for such services did not 
impair its independence as the Group’s 
external auditor.

Monitoring Business Risks
The Committee reviewed the Group-wide 
risk management process designed to 
identify, evaluate and mitigate risks. 
In the external auditor’s presence, 
the Committee discussed the risks 
identified with the Chief Executive and 
Group Finance Director, along with 
management’s plans to mitigate them. In 
view of their importance during the year, 
the Committee ensured that the Board 
received and discussed detailed input from 
management on the following key risks 
and mitigations:
•  GSS: this is the risk that we are unable 
to commercialise our GSS technology. 
The Board continued to receive regular 
updates throughout the year on go-to-
market readiness, as well as the legal 
proceedings relating to the anti-trust 
and patent issues connected with this 
key initiative.

•  Pensions: the Board was updated on 
the status of discussions with the Milk 
Pension Fund in relation to the decision 
to move benefit indexation to CPI and 
the progress of the triennial valuation.
•  Health and Safety: the Board received 
updates on the controls and mitigation 
activities in place and/or being 
implemented to manage this risk, both 
on Company and third-party premises.

The Committee also commissioned work 
on IT security and data protection from 
a new Group CIO and on biosecurity and 
continuity of supply, both of which will 
report back in FY17.

Internal Control System
Our risk management process and system 
of internal controls are described in detail 
on pages 18 and 19. The Committee 
reviewed a refreshed approach to 
monitoring the Group’s implementation 
of controls and the results of the key 
financial controls self-assessment process, 
which is performed on a six-monthly 
basis. The Committee further reviewed 
Internal Audit’s findings at each scheduled 
meeting, and the Group’s whistle blowing 
policy and bribery prevention procedures 
and conducted its annual review of the 
effectiveness of the Group’s internal 
controls and disclosures. 

The Committee’s review of the Group’s 
system of internal control did not identify 
any material deficiencies. However, Genus 
routinely identifies and actions control 
improvement opportunities and the 
Committee discussed with management 
various opportunities to further strengthen 
the Company’s system of internal control.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
62

A Pivotal Year for Genus in Advancing 
and Delivering Our Strategy

“ Our strategy of transforming 
the business into an agricultural 
biotechnology pioneer requires 
important and necessary 
changes to the structure of 
reward at a pivotal time for 
the business.”

Letter from the Chairman

Dear Shareholder

On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report for 2016.

Accelerating Strategic Progress
We have seen a year of significant progress for Genus. We have 
reported a second year of double-digit adjusted profit before tax 
growth in constant currency coupled with significant advances 
in delivery of our strategy. You will see examples of this progress 
throughout the Annual Report, but particular highlights include 
the successful integration and growth of our IVB business, 
preparations for the commercial launch of our proprietary 
sexed semen technology and an industry breakthrough with 
the generation of the first PRRSv resistant pigs. Our strategy is 
transforming the business into an agricultural biotechnology 
pioneer, with a strong pipeline of innovation. Gene editing, 
in particular, has the potential to be transformative for our 
business, although the time frame to develop and realise 
these opportunities is long term.

In light of this strategic progress, during the year the 
Remuneration Committee (the ‘Committee’) reviewed the 
Company’s Remuneration Policy to assess whether it supports 
delivery of the Group’s strategy. Maintaining this momentum 
requires stable leadership and aligning reward to reflect the 
progress made. We identified specific goals that we wanted 
to achieve through our approach to remuneration as follows:
•  flexibility to recognise very significant biotechnology and 

strategic Company milestones;

•  ability to retain and attract top talent from a global talent pool;
•  alignment of the interests of the executive and shareholders.

Having considered the progress made and the strategic direction 
of Genus together with these goals, our conclusion is that changes 
to the executive reward structure are required. We believe that 
these are important and necessary changes at a pivotal time for 
the business. Having discussed this as a Committee and with a 
number of our key shareholders, we believe these are important 
changes for our Remuneration Policy for 2017 and beyond, and 
will be seeking approval for this at the AGM, one year ahead of 
the normal cycle.

This remuneration report is therefore split into two sections:
• 

the proposed new Directors’ Remuneration Policy 
(‘Remuneration Policy’); and
the Annual Report on Remuneration (‘Remuneration Report’).

• 

Our Revised Remuneration Policy from 2017
As we transform Genus, we need the ability to recognise better 
the key strategic milestones for the Company (‘Company 

Nigel Turner

Senior Independent Director and Chairman 
of the Remuneration Committee

Genus plcAnnual Report 2016Directors’ Remuneration ReportSection A: Annual Statement63

Milestones’), particularly as their benefit may only be reflected 
some years later in traditional incentive plan measurements. 
We also need the flexibility to recognise and retain key individuals 
who exist as part of a global talent pool, now and in the future, 
so that we optimise the execution of these initiatives to maximise 
the Company’s long-term performance and shareholder value.

Our core bonus opportunity for each Executive Director will 
remain at 125% of salary. This will continue to be measured using 
a combination of financial and non-financial metrics, and 25% of 
the award made under the core bonus element will continue to 
be made in shares and deferred for three years.

We will introduce a new element to the annual bonus to recognise 
progress towards and achievement of Company Milestones. Such 
milestones are significant events in the Company’s development. 
At the start of the year the Committee will determine what needs 
to be achieved during the year to ultimately achieve the Company 
Milestone(s). Any awards under this element (up to 75% of salary 
for the Chief Executive and 50% of salary for the Group Finance 
Director) will be made fully in shares and deferred for three years. 
This allows us to recognise industry-changing events for Genus 
that build future long-term value for shareholders and retain 
individuals who will continue to make such events happen. We 
will retrospectively disclose the Company Milestones within our 
Remuneration Report so shareholders have full visibility of the 
significance we have placed on particular strategic events.

As a result the total possible opportunity under the annual bonus 
will increase from 125% of salary to 200% for the Chief Executive 
and to 175% for the Group Finance Director.

Financial targets will continue to govern at least half of any 
award under the annual bonus. If awards were made under all 
elements of the bonus, the total award in shares deferred for 
three years would increase from 25% of any award to over 50% of 
the annual award for the Chief Executive. This change is designed 
to recognise progress, drive alignment with the business and aid 
retention of executives through increased shareholding.

We believe it is important for our Executive Directors to be fully 
aligned to Company performance through significant shareholding 
levels in the business. Alongside the change to annual bonus, 
we are doubling the Executive Directors’ minimum shareholding 
requirement to 200% of salary (currently 100%).

In order to complement the above policy changes, you will see 
some amendments to the way we propose to implement the 
Remuneration Policy for 2017 in relation to the Genus plc 2014 
Performance Share Plan (‘2014 PSP’). Having reviewed market 
conditions, changes to our business strategy and the level of 
awards coming through our existing plans, we will adjust the EPS 
range for performance such that the annual EPS growth range will 
be set at a threshold level of 5% for 20% vesting (currently 6%) 
through to 15% for full vesting (currently 20%). The previous range 
was set ahead of the decision to accelerate further investment 
in research and development as part of our strategy, which 
has potential to create significant value for shareholders. We 
believe that this amended range continues to reflect stretching 
performance against our agreed strategy, and that annual 15% 
EPS growth should warrant full awards under the 2014 PSP. 
This change will be made for awards granted from 2016.

To support our transformation towards becoming an animal 
biotechnology business, we also propose that certain costs in 
connection with the development of gene editing are excluded 
from the calculation of awards. We want to encourage vigorous 
pursuit of the opportunities: because expenditure year on year 
will be variable, we want to ensure that considerations of the 
remuneration impact do not influence executive decision-making. 
By excluding gene editing, we drive the behaviours we seek from 
the executives and encourage management to invest for the 
long-term interests of shareholders. We will follow this approach 
in determining the vesting of long-term awards in 2017 and 2018.

Shareholder Engagement
The Committee consulted major shareholders in July and August 
2016 on the proposed changes to the Remuneration Policy. We are 
grateful to our shareholders for their time and feedback, which 
was challenging but supportive: they were very understanding of 
the direction the business is taking and wish to retain, as we do, 
the current management team to deliver on the potential.

Outcomes for 2016 Remuneration
In reaching the 2016 outcomes, the Committee has excluded 
amounts charged to the Profit and Loss account and cash flows 
which were incurred in relation to our investment in gene editing. 
This investment opportunity was not foreseen when targets 
were set. Management reacted quickly to secure this value for 
shareholders and to build our IP position following the PRRSv 
resistant pig discovery. We have therefore excluded these costs 
from the calculation of awards under the annual bonus and 
performance share plan. The Committee is firmly of the view that 
this is the right approach and creates an appropriate alignment 
between underlying performance and reward.

Adjusted profit before tax, after an adjustment of £0.9m 
of gene editing investment, grew 12% in constant currency. 
The performance of PIC, and specifically the business in China, 
resulted in good Group performance overall. The Committee 
therefore determined that 78.2% of maximum annual bonus 
should be awarded to the Chief Executive and 78.2% to the 
Group Finance Director.

Under the long-term incentive, following adjustment for gene 
editing costs and share-based payments as explained further 
within this report, the 2013 award partially vested. The three-
year EPS growth rate was 25.4% and RPI was 5.7%, resulting in an 
average annual EPS growth over the period of RPI+6.6%. 34.4% 
of the award will vest for Chief Executive and 31.4% for Group 
Finance Director.

Shareholders’ Views
The Committee was delighted that it received 99.55% approval 
of the Remuneration Report in 2015. We will continue to engage 
with shareholders, taking into account shareholder views and 
best practice.

On behalf of the Board, I would like to thank shareholders 
for their continued support. The Committee hopes that the 
report is clear and succinct and, as always, would welcome 
feedback. If you wish to contact me, please email me at 
remunerationchair@genusplc.com. The Committee looks 
forward to your support for our Remuneration Report at 
the 2016 AGM.

Nigel Turner
Senior Independent Director and Chairman of the 
Remuneration Committee

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
64

Directors’ Remuneration Report continued
Section A: Annual Statement continued

This Remuneration Report has been prepared so it complies with the provisions of the Large and Medium-sized Companies and Groups 
(Accounts & Reports) (Amendment) Regulations 2013, which set out the disclosures required for Directors’ remuneration as at the 
reporting date. The report is also in accordance with the requirements of the Financial Conduct Authority’s Listing Rules.

The legislation requires the auditor to report to the Company’s members on the ‘auditable parts’ of the Directors’ Remuneration Report 
and to state whether, in its opinion, the parts of the report that have been subject to audit have been properly prepared in accordance 
with the legislation. We have highlighted the parts of this report which have been audited.

Genus plcAnnual Report 2016Section B: Directors’ Remuneration Policy Report

The revised Remuneration Policy is set out in this section. It is being put to shareholders for approval at the AGM to be held on 
17 November 2016. This is one year earlier than originally intended, as a result of the changes the Committee is proposing. The 
Remuneration Policy is intended to apply, subject to shareholder approval, for three years from the 2016 AGM. Where a material change 
to this policy is considered, the Company will consult with major shareholders prior to submitting the revised policy to all shareholders 
for approval.

65

• 

incentive structures should be simple, reward long-term 
sustained growth and key strategic milestones, rather 
than volatile performance;

•  the policy should be clearly aligned with shareholders’ 
interests, take due account of current best practice and 
not encourage undue risk taking; and

•  policy principles for Executive Directors should apply 
to the members of the Genus Executive Leadership 
Team (‘GELT’), with appropriate tiering through the 
wider workforce.

Directors’ Remuneration Policy Report

The key objectives of the Remuneration Policy are that:

•  pay should be competitive, so we can attract and retain 

the best people;

•  fixed pay (base salary, pension and benefits) should take 
account of appropriate external benchmarks (both in 
the UK where we are listed and globally) and pay for our 
other employees;

•  short and long-term incentive pay should provide the 

opportunity to earn upper quartile total remuneration, 
subject to delivering our above-market long-term 
growth aspirations;

•  we can recognise significant biotechnology and strategic 

Company Milestones;

• 

incentive pay should be directly linked to the Group’s 
strategy, with targets relating to our key performance 
indicators (using non-financial ‘input’ measures and/or 
‘output’ measures such as earnings per share) and should 
be stretching, in light of our strategic plan;

How we are Evolving Reward to Meet Identified Goals

Goal

Current Policy

How we are Evolving Our Policy

Greater flexibility to recognise the long term 
benefit of achieving key Company Milestones

 • Weighted towards short term financial metrics

 • Introduction of a new element within the annual 

bonus to recognise Company Milestones.
 • Whether this is included within the annual 
bonus determined annually in advance by 
the Committee.

A strengthening in our ability to retain top talent

 • Market competitive base pay
 • Compulsory holding period for shares released 

 • Amended EPS performance range for the 2016 

award maintaining stretch.

from PSP (awards made since 2014)

 • Increase in maximum possible award under the 

annual bonus.

Greater alignment of the interests of the 
executive and shareholders

 • Compulsory deferral into shares within 

 • Greater deferral within annual bonus structure, 

annual bonus

 • Long-term incentive plan awarded in shares
 • Minimum shareholding requirement

where over half of the award may be deferred for 
three years.

 • Increase in minimum shareholding requirements 

to 200% of salary.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
66

Directors’ Remuneration Report continued
Section B: Directors’ Remuneration Policy Report continued

Future Policy Table

Base Salary

Benefits

Pension

To provide competitive fixed 
remuneration that will attract and 
retain key employees and reflect their 
experience and position in the Group.

To provide competitive benefits and  
to attract and retain high-calibre 
employees.

To provide a competitive Company 
contribution that enables effective 
retirement planning.

Operation

Operation

Operation

Only basic salary is pensionable.

Pension is provided by way of contribution 
to a personal pension or as a salary 
supplement in lieu of pension provision.

Reviewed annually as the norm, with 
increases from 2017 usually effective 
from 1 September.

Benefits generally include a car allowance 
and insured benefits (e.g. life assurance 
and private medical insurance).

Periodically benchmarked against relevant 
market comparators, reflecting the size and 
nature of the role, individual performance 
and experience, increases awarded to 
other employees, Group performance and 
broader economic conditions.

Where Executive Directors are recruited 
from overseas, or required to relocate 
on an international assignment, benefits 
more tailored to their geographical 
location may be provided and may include 
relocation costs and/or tax equalisation 
arrangements as necessary.

Where revised benefits are offered in a 
geographic location or across the Group, 
Executive Directors are likely to be eligible 
to receive those benefits on similar terms.

If the Company introduces an all-employee 
share plan, Executive Directors will be 
eligible to participate on the same terms 
as other employees.

Maximum

Maximum

Maximum

Annual percentage increases are generally 
consistent with the range awarded across 
the Group and in line with the salary awards 
for the home country that the executive 
works in.

Percentage increases in salary above 
this level may be made in certain 
circumstances, such as a change in 
responsibility or a significant increase 
in the role’s scale or the Group’s size 
and complexity.

The car allowance value is limited to 
£20,000 per annum.

The value of insured benefits will vary year 
on year, based on the cost of providing 
insured benefits, and is included in the total 
single figure table on page 76.

Pension contribution or salary supplements 
in lieu of pension are provided to a 
maximum of 25% of basic salary.

Performance Conditions

Performance Conditions

Performance Conditions

A broad assessment of individual and 
Company performance is used as part of 
the salary review.

The salaries payable to the Executive 
Directors from 1 July 2016 are disclosed on 
page 74.

Changes

Any salary award from 2017 onwards will 
be effective from September rather than 
July. This aligns pay awards with a review 
of the full year’s performance.

None.

None.

Changes

None.

Changes

None.

Genus plcAnnual Report 201667

Annual Bonus

The bonus is split into two parts:
A Core Bonus element incentivises against 
a combination of financial targets and 
personal objectives.

A Company Milestone element incentivises 
achievement of significant Company 
Milestones. This element is included at the 
discretion of the Committee.

In combination, these elements support 
achievement of the Group’s goals.

A dividend equivalent provision operates, 
enabling dividends to be paid (in cash or 
shares) on deferred shares that vest.

Therefore the maximum under the 
annual bonus is 200% of salary for 
the Chief Executive, 175% for other 
Executive Directors.

For financial performance targets under 
the Core Bonus element, bonus is earned 
on a graduated scale. The level of payment 
at threshold is set annually but will not 
exceed 25% of maximum. Maximum 
awards (100% payable) are for substantial 
outperformance against targets.

A summary of the performance targets for 
2017 is included on page 74.

Operation

25% of the payments under the Core 
Bonus element are made in Company 
shares deferred for three years subject to 
continued service. The remaining award 
is payable in cash.

Payments under the Company Milestone 
element are made fully in Company 
shares deferred for three years subject to 
continued service.

Maximum

Core Bonus opportunity: 125% of salary

The Committee has the discretion to award 
an additional variable award (up to 75% of 
salary for the Chief Executive, up to 50% 
of salary for other Executive Directors) to 
reward achievement of company milestones 
under the Company Milestone element. 

Performance Conditions

Core bonus awards are subject to 
achievement against a sliding scale of 
challenging financial targets and personal 
objectives, which the Committee sets 
each year to reflect the priorities for the 
year ahead.

The specific performance measures, 
targets and weightings are set every year 
to align with the Company’s strategy. 

Financial targets govern the majority of 
Core Bonus payments and are typically 
linked to the Group’s key performance 
indicators (e.g. profit and cash generation),

Changes

Additional element of bonus (Company 
Milestone element) worth a maximum of 
75% of salary per annum for significant 
strategic achievements. Awards from this 
element in deferred shares further align 
executives with shareholders and supports 

Malus and clawback provisions may 
apply for a period of three years from the 
point of award, in the event of a material 
misstatement of the Group’s financial results.

Share awards are made under the Deferred 
Share Bonus Plan (‘DSBP’). Awards (under 
either the Core Bonus element or Company 
Milestone element) will vest after three 
years, subject to continued service.

The Committee has the discretion to 
determine in which year the award is 
earned, and can choose to recognise 
achievement in a subsequent year. 
The maximum award in any year will 
be up to 75% for the Chief Executive, 
50% for other Executive Directors.

with a minority earned based on 
performance against personal objectives.

The Company Milestone element 
may be included by the Committee to 
incentivise and reward the achievement 
of pre-determined Company Milestones.

The Committee has the discretion to adjust 
the bonus outcome in light of overall 
underlying performance. Any adjustment 
made will be disclosed within the following 
Annual Report on Remuneration.

a long-term and significant personal 
shareholding requirement. In years 
when a Company Milestone element is 
included, the annual bonus maximum 
increases from 125% to 200% of salary 
for the Chief Executive, 175% for other 
Executive Directors.

A diagram illustrating the structure of the annual bonus is shown on page 74.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
68

Directors’ Remuneration Report continued
Section B: Directors’ Remuneration Policy Report continued

Future Policy Table continued

2014 PSP

The 2014 PSP incentivises executives to 
achieve superior returns to shareholders 
over a three-year period, to retain key

individuals and align their interests 
with shareholders.

Share Ownership Guidelines

To align executives and shareholders.

Operation

Operation

Eligibility to receive awards is at the 
Committee’s discretion each year.

Awards vest three years from grant, 
subject to continued employment and 
satisfaction of challenging three-year 
performance targets.

For awards granted from 2014, the after-tax 
number of vested shares must be held for 
at least a two-year period following vesting.

Executives are expected to achieve a 
shareholding of 200% of salary, by retaining 
50% of the net of tax number of vested 
shares under the Company’s DSBP and PSP.

A dividend equivalent provision enables 
dividends to be paid (in cash or shares) on 
shares that vest.

Malus and clawback provisions may apply 
for a period of three years, in the event of 
a material misstatement of the Group’s 
financial results.

In addition, the Chief Executive Officer 
will retain the entire after tax number of 
Restricted Stock that was granted to him 
shortly after his appointment.

Maximum

Maximum annual award of 200% of 
salary (300% of salary in exceptional 
circumstances, such as recruitment).

Performance Conditions

Awards vest based on three-year 
performance against a challenging range 
of targets, aligned with the delivery of the 
Company’s long-term strategy.

Financial targets (including adjusted EPS 
growth) will determine the vesting of a 
majority of awards granted in any year.

Targets are typically structured as a 
challenging sliding scale, with no more 
than 20% of the maximum award vesting 
for achieving the threshold performance 
level through to full vesting for substantial 
outperformance of the threshold.

The awards will also be subject to an 
underpin that enables the Committee to 
scale back (but not scale up) vesting, if the 
Group’s performance over the period is not 
considered to reflect the progress made 
against its strategic business targets.

Changes

None.

Maximum

Not applicable.

Performance Conditions

A summary of the performance targets for 
2017 is given on page 80.

Not applicable.

The Committee will review performance 
conditions annually, in terms of the 
range of EPS targets and the metrics and 
weightings applied to each element of 
the PSP. Any revisions to the metrics and/
or weightings will only take place if it is 
necessary because of developments in 
the Company’s strategy and, where these 
are material, following dialogue with the 
Company’s major shareholders. Should the 
Committee believe that a major change 
of the current approach is appropriate (for 
example, replacing a primary performance 
metric with an alternative), this would only 
take place following a revised Directors’ 
Remuneration Policy being tabled 
to shareholders.

Changes

To align the executives with shareholder 
interests, minimum shareholding doubled 
from 100% of salary to 200% of salary.

Genus plcAnnual Report 201669

NEDs

To provide compensation that attracts 
high-calibre individuals and reflects their 
experience and knowledge.

Operation

The Committee determines the 
Chairman’s fee.

The Board periodically reviews Non-
Executive Directors’ fees.

No Directors take part in meetings where 
their own remuneration is discussed.

Fees are based on the time commitments 
involved in each role and set with reference 
to the fees paid in other similarly sized UK 
listed companies.

Maximum

Any increase in Non-Executive Director 
fees may be above the level awarded to 
other employees, given that they may only 
be reviewed periodically and may need to 
reflect any changes to time commitments 
or responsibilities.

The periodic review may result in an 
increase beyond the fees currently payable.

Non-Executive Directors also receive 
reimbursement of reasonable expenses 
incurred in connection with Company 
business and may settle any tax incurred in 
relation to these.

The fees payable for 2017 are stated on 
page 82.

Performance Conditions

None.

Changes

Clarification of approach to expenses and 
that Genus may settle any tax liability due 
in relation to reasonable expenses incurred.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
70

Directors’ Remuneration Report continued
Section B: Directors’ Remuneration Policy Report continued

Approach to Recruitment Remuneration

Area

Overall

Policy and operation

When hiring a new Executive Director or making internal promotions to the Board, the Committee will apply 
the same policy as for existing Executive Directors, as detailed in the Remuneration Policy. The rationale for the 
package offered will be explained in the next Annual Report on Remuneration.

For internal promotions, commitments made prior to appointment will typically be honoured, as the executive 
transitions to the new remuneration arrangements. Awards made in the transition year would be pro-rated 
to reflect the remaining period of the vesting period or financial year. Any award will take into consideration 
awards granted prior to promotion.

Base salary

Base salary would be set at an appropriate level, to recruit the best candidate based on their skills, experience 
and current remuneration.

If the salary is initially set at a discount to those offered in companies of a similar size, geographical reach and 
complexity, the salary will be increased over a period of time to bring the salary to the desired level, subject to 
individual performance.

Benefits

Benefits provisions would be in line with the normal policy. In addition, reimbursement of legal fees in 
connection with recruitment may be reimbursed.

Pension

Annual bonus

Where appropriate, the executive may also receive relocation benefits or other benefits reflecting normal 
market practice in the territory in which the Executive Director is employed.

Pension provision would be in line with normal policy.

Incentive awards would be made under the annual bonus, in line with the normal policy. The maximum award 
under the Policy is 200% of salary.

Where an individual joins after the start of a scheme year, awards may be pro-rated for the portion of the 
financial year.

Long-term incentives Awards under the Performance Share Plan would be granted in line with the policy outlined for the current 

Executive Directors.

In the event of internal promotion, existing awards made under the Plan will continue over their original 
vesting period and remain subject to their terms at the date of grant. The Committee may choose to make an 
additional award (on the same basis as other Executive Directors), subject to the overall limit permitted under 
the Plan in any year.

Where an individual joins after the start of the incentive grant, an award may be made to bring the executive 
onto the ‘in-flight’ cycle, subject to the limits set out in the policy. Awards may be pro-rated for the portion of 
vesting period served.

Buy-out awards

In addition to normal incentive awards, buy-out awards may be made to reflect value forfeited through an 
individual leaving their current employer.

If required, the Committee would seek to reflect the nature, timing and value of awards forgone in any 
replacement awards. Awards may be made in cash, shares or any other method as deemed appropriate by the 
Committee. Where possible, share awards will be replaced with share awards. Where performance conditions 
apply to the forfeited awards, performance conditions will be applied to the replacement award or the reward 
size adjusted downwards.

In establishing the appropriate value of any buy-out, the Committee would also take into account the value of 
the other elements of the new remuneration package.

The Committee would aim to minimise the cost to the Company. However, buy-out awards are not subject to a 
formal maximum. Any awards would be no more valuable than those being replaced.

Malus and Clawback
Malus and clawback may operate in respect of the annual bonus and long-term incentives. These provisions enable the Company to 
reduce the payout and vesting levels or to recover the relevant value from cash bonus payout or vesting of shares. These provisions 
could take effect in the event of erroneous or misstated financial accounts or other performance indicators within two years of the 
reporting date.

Discretions
The Committee retains certain discretions, which are set out in full in the plan rules. These include but are not limited to:
• 
• 
•  any adjustments required as a result of a corporate event (such as a transaction, corporate restructuring, special dividend or 

the timing of any bonus payment;
the impact of a change of control or restructuring; and

rights issue).

Genus plcAnnual Report 201671

In line with the 2004 and 2014 PSP plan rules, the Committee can amend the performance conditions and/or measures in respect of 
any award or payment, if one or more event(s) occur which would lead the Committee to consider that it would be appropriate to do so, 
provided that such an amendment would not be materially less difficult to satisfy than the unaltered performance condition would have 
been, but for the event in question.

Should the Committee use any of the discretions set out above, they would, where relevant, be disclosed in the next Annual Report on 
Remuneration. The views of major shareholders would be sought. Discretion in relation to the Company’s Share Incentive Plan scheme 
would be exercised within the parameters of the HMRC approved plan status and the listing rules.

Remuneration Scenarios for Executive Directors
The charts below show how the Group’s Remuneration Policy affects the composition of the Executive Directors’ remuneration at 
different levels of performance, both as a percentage of the total remuneration opportunity and as a total value:

Colour the individual bits on 
top of each curve

3000

2500

2000

1500

1000

500

0

0
0
0
£

’

£710

100%

£1,806

30%

30%

39%

£2,903

38%

38%

24%

Fixed 

Target 

Maximum

£1,741

37%

37%

25%

£1,091

30%

30%

40%

Target 

Maximum

£441

100%

Fixed

Chief Executive – Karim Bitar

Group Finance Director – Stephen Wilson

˜ Fixed Pay ˜ Short Term Incentives ˜ Long Term Incentives

•  Fixed Pay – salaries as at 1 July 2016 + benefits (using the value to 30 June 2016 as a proxy) + pension (25% of salary for Chief 

Executive and 15% of salary for Group Finance Director).

•  Below Threshold – fixed pay only.
•  Target – annual bonus pays at 50% of the maximum (core bonus and Company Milestone elements), PSP vests at 50% of the 

maximum award.

•  Maximum – annual bonus and PSP pay out in full.
•  Share price growth has been ignored.

Remuneration Policy for Other Employees
The remuneration structure for the Genus Executive Leadership Team (‘GELT’) follows the same approach as the Executive Directors but 
with a lower maximum opportunity. Eligibility for the Company Milestone element below the Executive Directors is based on the Chief 
Executive’s recommendations and subject to approval by the Committee. The Committee approves the annual objectives and targets 
for GELT together with salary awards, bonus targets and out-turns.

For the tier of management below GELT, the remuneration structure consists of base salary, benefits, pension, bonus and long-term share 
awards. Performance measures are tailored to reflect the position of the individual and the part of the business in which they operate.

Below the leadership group, the structure and amount of remuneration vary by work level. Generally, at less senior levels of the Group, 
total remuneration is less weighted towards performance-related pay, consisting of base salary, bonus and benefits relevant to the 
local jurisdiction and market practice. The maximum provision and incentive opportunity available are determined by the seniority and 
specialism of the role.

The Group HR Director is invited to present to the Committee on the proposals for salary increases for the employee population generally 
and any other changes to the Remuneration Policy. The Committee approves the share award policy for all employees and the value of 
awards to all executives and potential new hires.

The Company did not consult with employees when drafting the Directors’ Remuneration Report.

How Shareholders’ Views are Taken into Account
We consulted shareholders on the changes we are proposing for the new policy, specifically the short term bonus and EPS range for the 
long term award. During July and August, we spoke to four of our largest shareholders, sharing the business progress and remuneration 
proposals. We explained that, when the original policy was approved in 2014, the rate of return was expected to be higher. Investments 
that we have recently made – PRRSv resistant pigs, CRISPR-Cas9 technology, IVB Brasil – have brought forward costs, which in the short 
term, will impact EPS growth. We shared that we want to retain the very high calibre management team, and incentivise them to deliver 
on the opportunities. We are grateful to our shareholders for their time and feedback, which was challenging but supportive: they were 
very understanding of the direction the business is taking and wish to retain, as we do, the current management team to deliver on 
the potential.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
72

Directors’ Remuneration Report continued
Section B: Directors’ Remuneration Policy Report continued

The Committee remains committed to ongoing dialogue with the Company’s shareholders and will continue to consult with 
shareholders in the future. 

Service Contracts, Compensation for Loss of Office and External Appointments Policy
Executive Directors
Under the Executive Directors’ service contracts, the Company is required to give 12 months’ notice of termination of employment, while 
the Executive Directors are required to give six months’ notice. If either party serves notice, the executives can continue to receive basic 
salary, benefits and pension for the duration of their notice period, during which time the Company may require the individual to fulfil 
their duties or assign a period of garden leave.

Under the Chief Executive’s contract, the Company may elect to make a payment in lieu of notice of up to 12 months’ base salary and 
benefits, in the event of it terminating his employment. These payments may be made on a monthly basis, in which case the principles 
of mitigation apply and he would be obliged to seek alternative employment, with the payments reducing to the extent that he receives 
alternative income.

Under the Group Finance Director’s contract, the Company may elect to make a payment in lieu of notice of up to 12 months’ base 
salary, in the event of it terminating his employment. These payments may be made on a monthly basis, in which case he would be 
required to take all reasonable steps to find alternative employment. The principles of mitigation may apply, which means the Company 
may reduce the monthly payments based on his actual earnings during the period for which the monthly payments are made, or the 
Company’s assessment of the earnings that he could have received if he had sought alternative employment.

In certain circumstances, such as gross misconduct, the Company may terminate employment immediately without notice or payment. 
The Committee may make any statutory entitlements or payments to settle or compromise claims in connection with a termination 
of any existing or future Executive Director as necessary. The Committee also retains the discretion to meet any outplacement costs, if 
deemed necessary.

There are no enhanced provisions in the event of a change of control. Executive Directors’ service contracts, which include details of 
remuneration, will be available for inspection at the AGM or at the Company’s registered office.

Paying the cash element of annual bonuses is normally contingent on the executive being in employment and not under notice at the 
payment date, unless the Committee determines otherwise, for example in the event of a good leaver circumstance such as death, 
retirement, injury or disability, redundancy or employment being transferred outside the Group. The payment of any bonus will be pro-
rated for the period of service and subject to the relevant performance conditions being achieved.

The vesting of any deferred share bonus awards is determined by the DSBP rules. In general, awards lapse when employment ceases. 
However, the deferred share bonus award will vest in certain good leaver circumstances, such as death, retirement, injury or disability, 
redundancy, employment being transferred outside the Group or any other reason the Committee decides.

The vesting of any awards granted under the 2004 PSP is determined by the plan’s rules. In general, awards lapse when employment 
ceases. However, awards may vest in certain good leaver circumstances, such as death or any other reason the Committee decides. This 
vesting is based on the extent to which the performance target has been satisfied. The Committee may decide to reduce the award pro 
rata, reflecting the proportion of the performance period that has elapsed.

The vesting of any awards granted under the 2014 PSP will depend on the business’s performance, based on the full performance period, 
subject to the Committee’s final judgement. Awards will be pro-rated based on the time that the individual was employed, although 
the Committee can decide not to pro-rate an award if it thinks it is inappropriate to do so. Alternatively, the Committee can decide 
that a good leaver’s award will vest when he leaves, subject to the performance conditions measured at that time and the pro-rating 
described above. This treatment will apply in the case of death.

In the event of a change of control, the treatment detailed above for good leavers under the 2004 PSP and 2014 PSP would apply.

Non-Executive Directors
All Non-Executive Directors have specific terms of engagement. Their appointment is for a fixed term of three years and is subject to one 
month’s notice of termination by either the Company or the Non-Executive Director, and to annual re-election at the Company’s AGM, in 
accordance with the UK Corporate Governance Code.

Outside Appointments
The Company recognises that Executive Directors may be invited to become Non-Executive Directors of other companies and that this 
can broaden the Director’s skills and experience. When Stephen Wilson was appointed in January 2013, he was permitted to retain 
his Non-Executive Directorship of Xchanging plc and the associated remuneration. Stephen Wilson retired from this appointment on 
5 May 2016.

Genus plcAnnual Report 2016Section C: At a Glance

What Executive Directors Were Paid in 2016

Chief Executive

Group Finance Director

Explanation

73

£364,140

These were the salaries set on 1 July 2015.

Base salary

Benefits

Pension

£537,367

 £23,000

£134,342

£14,000

£54,621

Annual bonus

£525,545

£356,129

Performance 
Share Plan

£385,283

£208,521

Total

£1,605,537

£997,411

This comprises a car allowance and insured benefits for both 
executives and a medical screen.

This is a cash allowance (25% of salary for the Chief 
Executive and 15% for the Group Finance Director) in lieu of 
participation in a pension plan.

For the short-term bonus award, after adjustment for gene 
editing costs, the Group’s financial performance meant 
that awards for both the Chief Executive and Group Finance 
Director were 78.2% of maximum. This is made up of:
 • Adjusted profit before tax growth in constant currency of 
12% (excluding gene editing costs) ➝ up to 60% of bonus 
– 67.9% achieved.

 • Cash generation of £18.6m (excluding gene editing 

investment) ➝ up to 15% of bonus – 100% achieved.
 • Non-financial strategic targets ➝ up to 25% of bonus 
– The Chief Executive and Group Finance Director both 
received 90% for this element (22.5%).

We explain the link between pay and corporate performance 
on page 75 and provide detailed disclosure of the bonus 
targets and adjustment for gene editing costs on page 76.

The adjusted EPS figure was 60.7p. The figure used for 
determining vesting of PSP awards includes the impact of the 
cost of share based payments. In addition, the Committee 
exercised discretion to exclude the impact of gene editing 
costs incurred, resulting in a revised EPS number of 57.1p. 

This EPS level exceeds the threshold for these awards and 
therefore the Tier 1 awards granted to the Chief Executive 
and to the Group Finance Director (on 26 September 2013) 
partially vest.

This is calculated using the average share price for the final 
quarter of the financial year ending 30 June 2016, which 
was 1,532p.

This should be viewed in the context of:
 • A total shareholder return over the 2015/6 financial year 

of £97.8m (+11.2%)

 • Adjusted EPS growth of +7% (10% in constant currency)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
74

Directors’ Remuneration Report continued
Section C: At a Glance continued

What Executive Directors Can Earn in 2017 and How

Base salary

Benefits

Pension

Annual bonus

Chief Executive

Group Finance Director

Explanation

£548,114

£25,000

£137,029

£371,423

The Executive Directors have been awarded a salary increase of 2% 
as from 1 July 2016: this will be paid in September, backdated to July.

£14,000

There is no change to benefits.

£55,713

The Chief Executive continues to be paid a 25% cash allowance in lieu 
of participation in a pension plan; the Group Finance Director receives 
a 15% cash allowance.

A core bonus element 
with target value of 
62.5% of salary and 
a maximum bonus of 
125% of salary

A core bonus element 
with target value of 
62.5% of salary and 
a maximum bonus of 
125% of salary

Core Bonus Element
The measures for the core bonus element will remain:
 • Adjusted profit before tax growth ➝ 80% of salary.
 • Cash generation ➝ 20% of salary.
 •

Personal objectives ➝ 25% of salary.

A Company Milestone 
element with an 
award of up to 
75% of salary for 
achievement of 
Company Milestone

A Company Milestone 
element with an 
award of up to 
50% of salary for 
achievement of 
Company Milestone

Performance Share 
Plan – November 
2014 awards

Performance Share 
Plan – awards that 
will be granted in 
2016 and may vest 
in 2019

Up to 86,271 shares

Up to 51,153 shares

An award over shares 
worth 200% of salary

An award over shares 
worth 175% of salary

For the adjusted profit before tax growth measure, target bonus 
requires 10% growth and maximum bonus requires 15% growth in 
constant currency.

Gene editing costs will be excluded in the calculation of adjusted profit 
growth and cash generation for 2016/17.

Company Milestone Element
The Committee has determined eligibility for an award in respect 
of achieving an identified Company milestone during 2017. Due to 
commercial sensitivity, this will be disclosed retrospectively in the 2017 
Annual Report. 

The opportunity is up to 75% of salary for the Chief Executive and up 
to 50% for the Group Finance Director. These levels have been set 
following consideration of reward opportunities available from both UK 
and international benchmarks. 

The vesting of these awards depends on the adjusted EPS achieved in 
2017. Full details are given on page 80.

This will be calculated excluding gene editing costs as described 
elsewhere in this report. 

The vesting of these awards will be subject to an adjusted EPS 
growth condition, with the 2019 EPS being compared to the 2016 
adjusted EPS of 57.1p (excluding gene editing costs).

5% annual growth ➝ threshold 20% vesting.

15% annual growth ➝ 100% vesting.

Vesting levels will be calculated on a straight line basis between the 
above values.

This will be calculated excluding gene editing costs as described 
elsewhere in this report. 

Annual Bonus Structure for Chief Executive: 2017

2017

2018

2019

2020

2021

Core Bonus 
Element

25% of salary
Personal

75% of any award: Paid in cash

i

d
e
n
m
r
e
t
e
D
d
r
a
w
A

i

d
e
n
m
r
e
t
e
D
d
r
a
w
A

80% of salary
PBT

20% of salary
Cash flow

75% of salary
Remuneration 
Committee determine 
annually in advance if 
element included

Up to 200% of salary

Company 
Milestone 
Element

Total Annual 
Bonus opportunity 
for Chief Executive

25% of any award: Compulsory Share Deferral 

100% of any award: Compulsory Share Deferral 

Shares Released

Shares Released

Genus plcAnnual Report 2016 
 
Section D: Remuneration and Performance Statement

Genus’s Strategy and its Link to Performance-Related Pay 
Increase genetic 
control and product 
differentiation

Success 
measured by

R&D and business innovation

Proprietary genetic 
improvement and 
dissemination positions

75

Link to 
Remuneration 
Policy

Captured within the personal 
objectives element of the 
annual bonus and through 
the Company Milestone 
element

Targeting key 
markets and 
segments

Volume growth

Operating profit

Measured through the profit 
element of the annual bonus

Over the longer term will flow 
into EPS, used to determine 
vesting under the PSP Plan

Sharing in the value 
delivered

Cash conversion

Measured through the cash 
element of the annual bonus

 See pages 65 to 72 for our Remuneration Policy

Performance Components and Their Impact on Remuneration

2015

2016

Movement % Impact on remuneration

Adjusted Results

Revenue

£398.5m

£388.3m

(3) Input to annual bonus profit and EPS in Performance Share Plan.

Adjusted profit before tax

Cash generation

£46.6m

£22.6m

£49.7m

£15.7m

Adjusted earnings per share

Dividend per share

56.8p

19.5p

60.7p

21.4p

7 Annual bonus measure.

(31) Annual bonus measure; performance reflects increased capital 

investment in 2015/16.

7 Performance Share Plan performance condition.

10 Executives rewarded via dividend equivalent feature of deferred 

bonuses and Performance Share Plan awards.

Share price at year end

1,427p

1,565p

10 Determines the value of deferred bonuses and Performance 

Share Plan awards.

Values in the table are in actual currency as shown in the Annual Report. A number of adjustments are made to these for the purposes 
of calculating awards under our incentive plans as described within this report. 

Executive Directors’ Alignment to Share Price

Shares owned

Maximum rights 
to shares

Total share 
exposure

Value at share 
price on 
1 July 2015 
(£)1

Value at share 
price on 
30 June 2016 
(£)2

Consequence of 
a +/- 50 pence 
share price 
change 
(£)

Difference 
(£)

Chief Executive

50,213

258,298

308,511

4,451,814

4,828,197

376,383

154,256

Group Finance Director

8,433

153,728

162,161

2,339,983

2,537,820

197,837

81,081

Conclusion

Executives are 
aligned to 
share price

1  Value of share price on 1 July 2015 – £14.43.
2  Value of share price on 30 June 2016 – £15.65.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
76

Directors’ Remuneration Report continued
Section E: Annual Report on Remuneration

Introduction
There are extensive legal and best practice disclosure obligations with which we comply in this section of the Directors’ Remuneration 
Report. The Directors’ Remuneration Report is subject to an advisory vote at the AGM, with the new Directors’ Remuneration Policy in 
Section B being subject to a separate binding vote at this year’s AGM.

Balancing this formality with a desire to have a clear and understandable report, we have split this section into the following chapters:
1.  What the Executive Directors were paid in 2016.
2.  What the Executive Directors can earn in 2017.
3.  The process the Committee followed to arrive at these decisions.
4.  How the Chief Executive’s pay compares to shareholder returns over the past six years and to employees’ pay.
5.  The Chairman and Non-Executive Directors’ fees.
6.  Details of the Directors’ shareholdings and rights to shares.
7.  Details of the Directors’ contracts and Non-Executive Directors’ letters of appointment.

1.  What the Executive Directors Were Paid in 2016
Executive Directors’ Single Total Remuneration Figure (Audited)
The following table shows a single total figure of remuneration for the 2016 financial year for each of the Executive Directors and 
compares this figure to the prior year. Variable pay remains in line with last year, based on another year of good overall performance.

Karim Bitar

Stephen Wilson

Year

2016
2015

2016
2015

Salary and fees 
£000

Benefits1
£000

Pension2
£000

537 
527 

364
357

23
24

14
14

135
132

54
53

Subtotal for 
fixed pay 
£000

695
683

432
424

Bonus3
£000

526
650

356
435

Long-term
 incentives4
£000

Subtotal for 
variable pay 
£000

385
2895

209
1445

911
939

565
579

Total 
£000

1,606
1,6225

997
1,0035

1  Benefits comprise a car allowance of £20,000 for Karim Bitar and £12,000 for Stephen Wilson, insured benefits include life assurance and private medical insurance and 

a medical screen.

2  Executive Directors receive a cash allowance in lieu of pension shown in the Pension column.
3  Bonus earned excludes gene editing costs incurred in 2016 (outlined in the following section) and includes the 25% which is deferred into Company shares for three years.
4  The value of long-term incentives is determined by the number of awards vesting in relation to performance ended 30 June 2016. Dividend equivalents are not added 
to awards made under the long-term incentives. The value shown for 2016 is based on the average share price for the final three months of the 2016 financial year 
(which was 1,532p).

5  The 2015 values shown in the previous Annual Report have been updated to reflect the actual value at vesting (share price was 1,496p (vesting 8 December 2015) 

for awards for the Chief Executive and 1,431p (vesting 29 February 2016) for awards for the Group Finance Director). 

How the Bonuses for 2016 Were Calculated
The 2016 bonuses for Executive Directors were calculated by reference to performance against a challenging sliding scale of profit, 
cash flow and personal targets. As disclosed in the Remuneration Committee Chairman’s letter, the Committee exercised discretion to 
exclude costs relating to gene editing incurred in the year when calculating awards under the plans. These costs were unforeseen at the 
time of setting targets for these awards and the Committee believes that the targets remain as stretching as when the awards were 
originally made. This ensured management’s reward was not unfairly affected by decisions to make the right long-term investment 
decisions on behalf of the business. 

The following are the results achieved in each element of the annual bonus incentive in a year of solid performance.

Bonus target

Strategic objective

Proportion  
of bonus

Actual 2016 
performance

Threshold

Target

Stretch

Adjusted PBT1

Cash flow

Year-on-year profit
growth2

Generate cash for 
reinvestment
and dividend3

60%

£52.1m

£46.6m

£51.2m

£53.5m

15%

£18.6m

£11.0m

£14.0m

£17.0m

Extent to which  
targets were met 
(%)

67.9%

100%

Non-financial 
strategic 
objectives

To build the 
foundation for 
future growth

25%

See table 
below

Chief Executive 90%
Group Finance Director 90%

1  Adjusted PBT in constant currency (actual currency was £49.7m). 
2  Adjusted PBT excludes gene editing costs of £0.9m, as agreed by the Remuneration Committee. Without this adjustment the award level would have been 49.6% of maximum 

for this part of the bonus. 

3  Cash flow excludes gene editing costs of £0.9m and capital expenditure of £2.0m, as agreed by the Remuneration Committee. Without this adjustment the award would 

have been 78% of maximum. The financial elements of the bonus are payable on a straight-line basis between each threshold, target and stretch level.

Overall extent to which the bonus targets were met:

Chief Executive 78.2%
Group Finance Director 78.2%

Genus plcAnnual Report 201677

Performance against non-financial strategic objectives related to targets set in a number of areas that included customer, people, and 
product and service improvement. Retrospective disclosure of performance against these targets is:

Executive Director

Karim Bitar

Key achievements in the year

Customer

Achieved porcine targeted profit, volume and royalty growth 
in key markets, most significantly in China. 

Payout against maximum 
of 25% of bonus

90%

In the bovine business, global volumes of doses declined 6%, 
adjusted operating profit lower in tough market conditions. 
Improved capability and tools through GMS 2.0 launch, 
IVB laboratory facilities operational in US and at advanced 
construction in Mexico; Indian JV stud now fully operational.

People

Further strengthening of leadership and succession, 
specifically in research and development.

Product and service 
improvement

Stephen Wilson

Results

Customer/ 
stakeholders

People

Staff engagement scores in staff survey maintained their 
very high level (see page 40). Significant improvement in 
H&S execution.

Continued acceleration of genetic improvement in 
PIC and reduced genetic lag to 3.3 years (like-for-
like sites). This is described in more detail on page 16 
(Key Performance Indicators).

Significant progress on GSS: scaling up of technology to 
commercial launch readiness and pursuit of litigation.
Significant progress on gene editing, with breeding of PRRSv 
resistant pigs and strategic collaboration with Caribou 
Biosciences on CRISPR-Cas9 gene editing technology.

Strategic review completed, with foundations of beef 
business set for 2016/17.

Strengthened the good relationships with the Company’s 
shareholders, evidenced by broker feedback following 
roadshows.

Further strengthening of team, with high-quality recruits into 
Finance and IT.

Product and service 
improvement

Led the strategic review for the Board.

Continued support for acquisitions, licensing and 
partnerships, including University of Missouri (PRRSv) 
and Caribou Biosciences (gene editing technology).

Introduced IT tools supporting better sales force 
engagement with customers through mobile technology 
and for the business with improved forecasting and 
budgeting tools.

Results

Reviewed the capital structure and refreshed external 
borrowing facilities.

Led negotiations with the Milk Pension Fund to adopt CPI 
(replacing RPI) for increases.

Maintained tight internal cost management, risk 
management and controls.

90%

As a result of this performance, the bonuses awarded to the Executive Directors were:

Karim Bitar

Stephen Wilson

1  This is the number that appears in the single total remuneration figure on page 76.
2  The number of shares will be calculated in September when bonuses are paid.

Extent  
to which  
targets  
were met

Maximum  
bonus

Actual
total bonus1

Bonus payable 
immediately

Deferred
bonus2

78.2%

£671,709

£525,545 

£394,159

£131,386

78.2%

£455,175

£356,129

£267,097

£89,032

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information Genus plc Annual Report 2016 
 
78

Directors’ Remuneration Report continued
Section E: Annual Report on Remuneration continued

How the Long-Term Incentive Figure Was Calculated in the Single Total Remuneration Table
Karim Bitar’s and Stephen Wilson’s 2014 PSP awards granted on 26 September 2013 were both subject to an adjusted EPS performance 
condition, based on the growth in adjusted EPS from a base year of 2013 compared to the adjusted EPS in 2016. These awards were 
granted under our former policy. The performance targets were as follows in relation to the awards:

Tier 1
The range of targets applicable to awards with a value of 125% of salary for the Chief Executive and 100% of salary to the Group Finance 
Director were as follows:

Per annum growth in adjusted EPS*