Quarterlytics / Financial Services / Asset Management - Bonds / goeasy

goeasy

gsy · TSX Financial Services
Claim this profile
Ticker gsy
Exchange TSX
Sector Financial Services
Industry Asset Management - Bonds
Employees 1001-5000
← All annual reports
FY2013 Annual Report · goeasy
Sign in to download
Loading PDF…
making life easier

2013 Annual Report

Executing our strategy 
helped us to achieve record 
results while improving the 
lives of our customers.

We achieved record results 
and reached many milestones 
but our greatest success 
was assisting our customers 
in achieving their dreams.

During 2013 we delivered on our previous commitments of 
evolving our delivery channels, expanding our easyfinancial 
footprint and executing with efficiency and effectiveness. Moving 
forward into 2014, our commitment to these long-term priorities 
remains steadfast. This unwavering focus will allow us to take 
advantage of the market opportunities in front of us as we better 
meet the needs of our target customers.

2013 Annual Report  |  1

Our Mission

To be the Canadian 

leader in providing goods 

and financial services 

to the cash and credit 

constrained consumer.

2  |  easyhome Ltd.

About easyhome

Our oldest business is easyhome leasing which leases top-quality, brand name household furnishings, appliances and 
home electronic products to consumers under weekly or monthly agreements. easyhome Leasing’s programs appeal 
to a wide variety of consumers who are looking for alternatives to traditional retailers and who are attracted to a leasing 
transaction that does not involve a credit check or an initial down payment and offers them the flexibility to terminate the 
arrangement at any time. These consumers may not be able to purchase merchandise because of a lack of credit or 
insufficient cash resources, they may have a short-term or otherwise temporary need for the merchandise, or they may 
simply want to use the merchandise, with no long-term obligation, before making a purchase decision.

easyhome Leasing operates through corporately owned stores located across Canada and through a network of franchised 
locations in both Canada and the United States which expands our reach without committing significant capital.

easyfinancial is our financial services business which offers unsecured, installment loans in amounts from $500 to $5,000 
for 6-to-36 month terms. Customers can choose to repay the entire loan balance at any time during the term without penalty. 

easyfinancial is a logical complement to easyhome Leasing, leveraging its expertise in transacting with a similar customer 
segment. The loans we offer occupy a critical niche in the marketplace, bridging the gap between traditional financial 
institutions and costly pay-day lenders. easyfinancial’s products appeal to cash and credit constrained consumers who 
are not effectively served by traditional financial institutions because they are deemed to be too high of a credit risk, and 
these same consumers prefer to avoid the high fees and onerous repayment terms imposed on them by pay-day lenders. 
As a credit reporting lender, easyfinancial’s loan products can serve as a vehicle to help rebuild credit.

The products we offer to consumers carry a higher risk of default than those offered by traditional banks. To assist with 
the management of this risk, easyhome has developed proprietary underwriting practices and credit scoring models that 
have been developed using the historical performance of our portfolios. We continuously enhance these practices and 
advance our scoring models to make better decisions, balancing growth against expected charge offs, with a goal of 
maximizing total returns.

Annual Revenue ($000s)*

$218,814

$199,673

$188,325

CAGR = 10.5%

$168,125

$174,184

$157,805

$139,699

$116,327

$100,329

$86,062

$75,982

$65,930

$70,482

250,000

200,000

150,000

100,000

50,000

$ –

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

*Revenues for the years prior to 2010 were restated to IFRS from the previously reported amounts under Canadian GAAP.

easyhome Leasing

easyfinancial Services

2013 Annual Report  |  3

Highlights

Achieved 9.6% total revenue growth and 17.7% same store sales growth

2013 was the twelfth consecutive year of growing revenues and delivering 
positive net income

Achieved 35% growth in adjusted earnings and 32% growth in adjusted 
earnings per share which provided record results

Grew easyfinancial’s consumer loans receivable portfolio by 57% to finish 
the year with a gross consumer loans receivable portfolio of $110.7 million

Following 2012’s share price appreciation of 72%, the market price 
of easyhome’s shares increased by 92% in 2013

The balance sheet was strengthened to support future growth by increasing 
the Company’s debt facilities and completing a $20.0 million common share 
equity offering

E-commerce transactional websites were launched for both business units, 
allowing the Company to reach customers who wish to transact electronically

easyfinancial further prepared for its 3-year growth plan by implementing a new, 
industry leading credit underwriting model and opening a Shared Service Centre

easyhome Leasing completed the integration of the 15 merchandise 
leasing stores acquired at the end of 2012, contributing to an improvement 
of operating margins

Opened 36 new easyfinancial locations

4  |  easyhome Ltd.

Financial Summary

(in $000s except per share amounts, employee counts, percentages and ratios)

2013

2012

2011

2010

Income statement

Revenue

Operating income

Net income

Diluted earnings per share

Balance sheet

Lease assets

Gross consumer loans receivable

Total assets

External debt

Shareholders’ equity

Cash flow

Net issuance of consumer loans receivable

Purchase of lease assets

Purchase of property and equipment, intangibles and goodwill

Dividend payments

Key metrics

Adjusted earnings1

Adjusted earnings per share1

Operating margin (adjusted)1

Return on equity (adjusted)1

Same store revenue growth

External debt to shareholders’ equity

External debt to adjusted EBITDA1

Employees

218,814

199,673

188,325

174,184

24,965

14,182

1.15

17,709

11,057

0.92

15,267

9,612

0.81

9,710

6,072

0.58

68,453

110,704

68,075

70,658

66,996

47,565

67,692

23,800

232,900

189,927

159,123

139,088

61,374

39,611

135,633

105,013

33,123

97,542

18,251

91,511

52,152

49,423

11,233

4,060

31,425

55,446

11,630

4,038

14,182

10,481

0.87

8.7%

29,398

48,614

5,584

3,913

9,612

0.81

8.1%

16,872

47,130

6,226

3,562

8,844

0.84

7.9%

10.4%

10.2%

10.4%

8.9%

0.38

1.82

1,241

8.2%

0.34

1.72

1,259

4.3%

0.20

0.95

1,191

1.15

11.4%

12.4%

17.7%

0.45

2.01

1,254

1Certain financial statement amounts have been adjusted to exclude unusual and non-recurring items. Further details on such adjustments can be found in Management’s Discussion and Analysis.

2013 Annual Report  |  5

In 2013, we delivered on the promises 

we made to shareholders. We expanded 

easyfinancial and secured financing for 

future growth. We increased our leasing 

customer base and improved 

its profitability.

6  |  easyhome Ltd.

Message to Shareholders

David Ingram

President and Chief Executive Officer

In  2013,  our  stated  strategy  was  to  evolve,  expand  and 
execute. Our delivery of this strategy lead to record financial 
performance  and  growth  during  2013.  We  also  made 
continued progress in building out easyhome as a company 
with size, scale and a proven platform to succeed. Diluted 
earnings per share for 2013 of $1.15 was a record for the 
company and an improvement of 28 cents or 32% over the 
adjusted diluted earnings per share reported for 2012.

In  addition  to  the  strong  financial  performance  during 
2013,  the  Company  made  significant  progress  on  its 
strategic initiatives. The balance sheet was strengthened 
to support future growth by increasing the Company’s debt 
facilities  and  completing  a  $20.0  million  common  share 
equity offering. E-commerce transactional websites were 
launched for both business units, allowing the Company 
to  reach  customers  who  wish  to  transact  electronically. 
easyfinancial further prepared for its 3-year growth plan by 
implementing a new, industry leading credit underwriting 
model and  opening a Shared Service  Centre to  provide 
operational support to the retail branches in areas such 
as  collections,  customer  retention  and  customer  care. 
easyhome  Leasing  completed  the  integration  of  the 
15  merchandise  leasing  stores  acquired  at  the  end  of 
2012  and  improved  its  profitability.  Finally,  we  laid  the 
groundwork to introduce new products that leverage our 
core competency in transacting with the cash and credit 
constrained consumer.

Our goal is to be the Canadian leader in providing goods 
and financial services to the cash and credit constrained 
consumer. Our strategy is unchanged and we will continue 
to focus on the same three strategic imperatives: namely, 
to evolve, expand and execute.

Evolve

First,  we  will  continue  to  evolve  our  delivery  channels 
to  better  meet  the  needs  of  our  customer.  We  all  know 
that  consumers  have  an  increasing  propensity  to  shop 
and  transact  either  online  or  with  mobile  technology. 
With  fairly  basic  online  advertising  and  search  engine 
optimization in use today, 40% of our loan applications are 
originating online. In 2014, we will increase our investment 
in  electronic  marketing  and  employ  more  sophisticated 
techniques. We will also further engage social media tools 
to  significantly  increase  our  online  application  volume,  a 
channel with a relatively low cost of acquisition.

Our  goal  is  to  provide  the  customer  with  a  true  omni-
channel  experience.  We  wish  to  enable  our  customers 
to  start  their  transaction  in  one  channel  and  complete 
it  seamlessly  through  another  if  so  desired.  Today,  a 
customer  can  commence  their  loan  application  online 
and complete it within a branch or via the Shared Service 
Centre,  improving  their  level  of  satisfaction,  which  we 
believe will ultimately lead to higher sales conversion ratios. 
In 2014, we will further integrate our electronic presence 
within our retail network by rolling out tablets to all of our 
easyhome  stores  and  easyfinancial  branches,  thereby 
streamlining the application process and increasing sales 
conversions  while  maintaining  the  strength  of  our  credit 
screening processes.

Additionally,  we  will  continue  to  develop  our  indirect 
lending  channel.  This  will  give  merchants  an  option  to 
seamlessly provide financing for their customers who do 
not  qualify for  their traditional  financing products. These 
customers can apply for a loan from easyfinancial at the 
point of purchase. Our indirect lending solution helps the 
merchant  convert  an  otherwise  lost  sale  into  revenue 
while providing us with a low cost of customer acquisition.

2013 Annual Report  |  7

Our  leasing  business  complements  the  indirect  lending 
channel. Many easyfinancial consumer loans sourced in 
the  indirect  channel  will  be  secured  against  purchases 
in product categories that are similar to those offered by 
easyhome Leasing. In the event the loan goes into default, 
the repossessed goods can be added to the assets of our 
easyhome Leasing stores, thus allowing us to realize value 
from  these  repossessed  assets  and  providing  us  with  a 
competitive advantage that is difficult to replicate.

Finally,  the  stable  foundation  of  our  growth  plans  for 
easyfinancial  comes  from  our  long-standing  success  in 
the  leasing  business.  Our  leasing  business  continues  to 
be the industry leader in Canada because of our focus on 
customer service, appealing and welcoming retail locations 
and our industry-leading risk controls, processes and data 
analytics. We make the experience for customers simple, 
pleasing  and  memorable.  In  2013,  we  took  these  same 
characteristics  online,  with  the  launch  of  a  transactional 
website.  Research  shows  that  leasing  customers  are 
demanding  the  same  online  services  as  they  get  with 
other retail experiences. We expect this trend to continue, 
and we will take full advantage of applying our expertise 
in risk management, modeling and customer knowledge 
from our physical locations to the online experience.

Expand

Expanding the size, scale and scope of easyfinancial is our 
second strategic imperative. We believe there is a large and 
fragmented  market  in  Canada  for  unsecured  consumer 
loans  within  our  chosen  consumer  demographic.  We 
estimate that the historic Canadian market for unsecured 
consumer  loans,  consistent  with  the  product  offered  by 
easyfinancial,  was  in  excess  of  $1.5  billion  and  that  this 
market was served by over 600 retail locations. We see 
a  tremendous  opportunity  to  leverage  our  strengths  to 
become the dominant player in this category and the only 
national multi-channel provider. 

In  2013,  we  opened  36  new  easyfinancial  locations, 
bringing our total as of December 31, 2013 to 119. Next 
year, we have a similar target of 30-35 new locations, and 
by 2016, we expect to have 225 easyfinancial branches. 

Longer  term,  our  research  indicates  the  market  could 
support  up  to  250  easyfinancial  locations  in  Canada. 
While we will focus on expanding our online presence in 
2014, we believe that a strong branch network enhances 
our  brand  awareness  and  provides  the  customer  with 
additional flexibility and choice.

Loan  book  growth  will  be  driven  through  our  enhanced 
online  presence,  our  growing  branch  network  and 
through our indirect channel. Given the strong growth of 
easyfinancial in 2013, we are confident that our loan book 
will reach between $160 and $170 million by year’s end. 
Our three-year loan book guidance calls for a $250 million 
consumer loans receivable portfolio by year end 2016.

We continue to explore opportunities to further assist our 
selected  customer  base  in  the  form  of  complementary 
financial products and services. In early 2014 we launched 
easymortgages, a licensed mortgage brokerage. While we 
have no plans to act as a mortgage lender, the brokerage 
business  will  allow  us  to  further  assist  our  customers 
without  a  significant  capital  investment.  20%  of  our 
easyfinancial  customers  are  homeowners  and  we  will 
leverage our existing customer relationships and data set 
to funnel leads to our licensed brokers. This opportunity 
will further expand as we add customers and additional 
retail branches.

Execute

Finally,  we  continue  to  focus  on  our  third  strategic 
imperative, executing with efficiency and effectiveness. 

At the store or branch level, this means tight cost controls 
and  store  level  execution.  To  assist  with  both  of  these 
items, we opened our Shared Service Centre in the fourth 
quarter  of  2013  to  provide  operational  support  to  both 
business  units.  Local  stores  will  continue  to  provide  a 
strong level of service directly to their customers, while a 
number of support functions, such as customer retention, 
contract  management  and  collections,  will  move  to  the 
Shared  Service  Centre  where  they  can  be  performed 
more efficiently as we scale the business.

8  |  easyhome Ltd.

2013 was a strong year for the company. We are pleased 
with  the  performance  of  our  business  units  during  this 
past  year  and  are  excited  about  our  growth  prospects. 
The  performance  of  our  leasing  business  significantly 
outpaced our competitors in the U.S. while easyfinancial 
continued  to  capture  a  significant  and  growing  share  of 
the  tremendous  untapped  market  opportunity.  We  have 
built  a  strong  and  difficult-to-replicate  foundation  based 
on profitable businesses, a healthy balance sheet, robust 
infrastructure,  a  strength  in  data  analytics  and  capable 
people.  We  have  set  challenging  but  achievable  targets 
and we have delivered on our prior commitments. All of 
these foundational elements give us confidence to deliver 
on our goals in 2014 and beyond. 

Our  record  performance  in  2013  would  not  have  been 
possible without the contributions of our entire team who 
work tirelessly to satisfy the needs of our cash and credit 
constrained  consumers.  We  truly  believe  that  we  have 
achieved our goals while improving the lives of our valued 
customers.

David Ingram
President and Chief Executive Officer

March 5, 2014

Due to our long history in the merchandise leasing market, 
we have developed an unparalleled understanding of the 
cash  and  credit  constrained  customer  that  makes  up 
our target market. In our leasing business, we have over 
70,000 active customers and an estimated market share 
in  Canada  greater  than  60%.  Our  approach  has  always 
been to have strong models in place to quickly evaluate 
customer applications, and to present an appealing offer 
to our clients. We have attractive and welcoming stores, 
a strong selection of brand-name products and tailored, 
manageable payment options. We also believe in service, 
including same-day delivery and set-up and the flexibility 
to return products.

From this long customer experience, we have been able 
to develop leading-edge lending models for easyfinancial 
and  offer  consumer  loans  between  $500  and  $5,000. 
Our  market  segment  is  underserved  in  Canada.  It 
lies  between  the  offerings  from  chartered  banks,  and 
the  payday  loan  industry.  easyfinancial  fills  that  gap. 
Our  credit  model  utilizes  an  artificial  neural  network  to 
provide highly accurate, real-time, transparent decisions 
and  profiles,  which  enables  easyfinancial  to  optimize  its 
lending decisions.

We  have  enhanced  our  credit  risk  and  collection  teams 
and  invested  in  leading-edge  underwriting  and  credit 
adjudication  models.  We  started  to  realize  the  benefits 
of  these  enhancement  in  the  fourth  quarter  of  2013  as 
demonstrated  by  the  improved  performance  of  the  loan 
portfolio. There is still more work to be done in this area 
and so we will continue to optimize our loan decisioning 
models with a goal of balancing loan origination velocity 
and charge offs to optimize returns.

By  continuing  to  invest  in  new  technology  and  adding 
expertise  with  people  skilled 
risk 
management and mobile technology, we will pursue our 
growth strategy in the coming years.

in  adjudication, 

2013 Annual Report  |  9

10  |  easyhome Ltd.

Tables of Contents

Management’s Discussion and Analysis of Financial Conditions and Results of Operations  ......................12

  Caution Regarding Forward Looking Statements ...................................................................................................12

  Overview of the Business ......................................................................................................................................13

  Corporate Strategy ................................................................................................................................................15

  Outlook .................................................................................................................................................................18

  Analysis of Results for the Year Ended December 31, 2013 ...................................................................................21

  Selected Annual Information ..................................................................................................................................28

  Analysis of Results for the Three Months Ended December 31, 2013 ....................................................................29

  Selected Quarterly Information ..............................................................................................................................36

  Key Performance Indicators and Non-IFRS Measures ...........................................................................................36

  Financial Condition ................................................................................................................................................43

  Liquidity and Capital Resources.............................................................................................................................44

  Outstanding Shares and Dividends ........................................................................................................................45

  Commitments, Guarantees and Contingencies ......................................................................................................45

  Risk Factors ..........................................................................................................................................................46

  Critical Accounting Estimates ................................................................................................................................50

  Adoption of New Accounting Standards and Standards Issued But Not Yet Effective ............................................51

Internal Controls ....................................................................................................................................................51

Managements Responsibility for Financial Reporting .......................................................................................52

Audited Consolidated Financial Statements ......................................................................................................53

Corporate Information ..........................................................................................................................................94

2013 Annual Report  |  11

 
Management’s Discussion and Analysis of Financial Conditions and Results of Operations

Date: March 5, 2014

The  following  Management’s  Discussion  and  Analysis  [“MD&A”]  presents  an  analysis  of  the  financial  condition  of 
easyhome Ltd. and its subsidiaries [collectively referred to as “easyhome” or the “Company”] as at December 31, 2013 
compared to December 31, 2012, and the results of operations for the three month period and year ended December 31, 
2013 compared with the corresponding periods of 2012. This MD&A should be read in conjunction with the Company’s 
audited consolidated financial statements and the related notes for the year ended December 31, 2013. The financial 
information presented herein has been prepared in accordance with International Financial Reporting Standards [“IFRS”], 
unless otherwise noted. All dollar amounts are in thousands of Canadian dollars unless otherwise indicated.

This MD&A is the responsibility of management. The Board of Directors has approved this MD&A after receiving the 
recommendations of the Company’s Audit Committee, which is comprised exclusively of independent directors, and 
the Company’s Disclosure Committee.

This  MD&A  refers  to  certain  financial  measures  that  are  not  determined  in  accordance  with  IFRS.  Although  these 
measures do not have standardized meanings and may not be comparable to similar measures presented by other 
companies, these measures are defined herein or can be determined by reference to our financial statements. The 
Company  discusses  these  measures  because  it  believes  that  they  facilitate  the  understanding  of  the  results  of  its 
operations and financial position.

Additional  information  is  contained  in  the  Company’s  filings  with  Canadian  securities  regulators,  including  the 
Company’s Annual Information Form. These filings are available on SEDAR at www.sedar.com and on the Company’s 
website at www.easyhome.ca.

Caution Regarding Forward Looking Statements

This MD&A includes forward-looking statements about easyhome, including, but not limited to, its business operations, 
strategy and expected financial performance and condition. Forward-looking statements include, but are not limited 
to, those with respect to the estimated number of new locations to be opened, targets for growth of the consumer 
loans receivable portfolio, annual revenue growth targets, strategic initiatives, new product offerings and new delivery 
channels,  anticipated  cost  savings,  planned  capital  expenditures,  anticipated  capital  requirements,  liquidity  of  the 
Company, plans and references to future operations and results and critical accounting estimates. In certain cases, 
forward-looking statements that are predictive in nature, depend upon or refer to future events or conditions, and/or 
can be identified by the use of words such as ‘expects’, ‘anticipates’, ‘intends’, ‘plans’, ‘believes’, ‘budgeted’, ‘estimates’, 
‘forecasts’, ‘targets’ or negative versions thereof and similar expressions, and/or state that certain actions, events or 
results ‘may’, ‘could’, ‘would’, ‘might’ or ‘will’ be taken, occur or be achieved. 

Forward-looking  statements  are  based  on  certain  factors  and  assumptions,  including  expected  growth,  results  of 
operations and business prospects and are inherently subject to, among other things, risks, uncertainties and assumptions 
about the Company’s operations, economic factors and the industry generally, as well as those factors referred to in the 
section entitled “Risk Factors”. There can be no assurance that forward-looking statements will prove to be accurate as 
actual results and future events could differ materially from those expressed or implied by forward-looking statements 
made by the Company, due to, but not limited to important factors such as the Company’s ability to enter into new lease 
and/or financing agreements, collect on existing lease and/or financing agreements, open new locations on favourable 
terms, secure new franchised locations, purchase products which appeal to customers at a competitive rate, respond 
to changes in legislation, react to uncertainties related to regulatory action, raise capital under favourable terms, manage 
the impact of litigation (including shareholder litigation), control costs at all levels of the organization and maintain and 
enhance the system of internal controls. The Company cautions that the foregoing list is not exhaustive.

12  |  easyhome Ltd.

The reader is cautioned to consider these and other factors carefully and not place undue reliance on forward-looking 
statements, which may not be appropriate for other purposes. The Company is under no obligation (and expressly 
disclaims any such obligation) to update or alter the forward-looking statements whether as a result of new information, 
future events or otherwise, unless required by law.

Overview of the Business

easyhome Ltd. is the Canadian leader in providing goods and financial services to the cash and credit constrained 
consumer. easyhome Ltd. serves its customers through two key operating divisions, easyhome Leasing and easyfinancial.

The activities of both easyhome Leasing and easyfinancial are governed by federal laws which set a maximum rate of 
interest and by the various consumer disclosure acts that exist in each province. As the Company does not offer pay-
day loans and does not accept customer deposits, it is not subject to pay-day loan legislation or the rules set out for 
banks by the Office of the Superintendent of Financial Institutions

Overview of easyhome Leasing

The oldest and largest segment of easyhome’s business is merchandise leasing, with an option to purchase, top-
quality, brand name household furnishings, appliances and home electronic products to consumers under weekly or 
monthly agreements. The Company’s programs appeal to a wide variety of consumers who are looking for alternatives 
to traditional retailers and who are attracted to a leasing transaction that does not involve a credit check, does not 
require an initial down payment, includes delivery and set up and offers them the flexibility to terminate the arrangement 
at any time. These consumers may not be able to purchase merchandise because of a lack of credit or insufficient 
cash resources, who have a short-term or otherwise temporary need for the merchandise, or who simply want to use 
the merchandise, with no long-term obligation, before making a purchase decision.

Customers  who  wish  to  lease  merchandise  with  an  option  to  purchase  from  easyhome  are  required  to  enter  into 
easyhome’s  standard  form  merchandise  leasing  agreement  (a  “Merchandise  Lease  Agreement”).  The  Merchandise 
Lease Agreement provides that the customer will lease merchandise for a set term and make periodic payments on a 
weekly or monthly basis. Generally, customers are required to make an initial up-front lease payment and thereafter the 
periodic payments are collected in advance for each payment period. If the customer makes all of the periodic payments 
throughout the lease term, he or she will obtain ownership of the merchandise. In addition, at specified times during 
the term of a Merchandise Lease Agreement, customers can exercise an option to purchase the leased merchandise 
at a predetermined price. easyhome maintains ownership of its merchandise until this purchase option is exercised. 
Ultimately, easyhome customers have the flexibility to return the merchandise at any time without any further obligations.

easyhome  Leasing  operates  through  corporately  owned  stores  located  across  Canada  and  through  a  network  of 
franchised locations in both Canada and the United States. The franchising business is built around the same principles 
of operational excellence as the Company’s corporate stores and both corporate and franchised stores utilize common 
marketing programs, operating procedures and support and administrative infrastructures.

2013 Annual Report  |  13

Overview of easyfinancial 

easyfinancial is the Company’s financial services arm, offering installment loans and other ancillary financial services. 
easyfinancial  offers  unsecured,  installment  loans  in  amounts  from  $500  to  $5,000  for  6  to  36  month  terms  with 
bi-weekly,  semi-monthly  and  monthly  repayment  options.  Customers  can  choose  to  repay  the  entire  loan  balance 
at any time during the term without penalty. As a credit reporting lender, easyfinancial positions its loan products as a 
vehicle to help rebuild credit and provide access to financing for the cash and credit constrained consumer.

easyfinancial is a logical complement to easyhome’s Leasing business, leveraging the resources of its parent and its 
expertise in transacting with a similar customer segment.

easyfinancial’s loans occupy a critical niche in the marketplace, bridging the gap between traditional financial institutions 
and costly pay-day lenders. Traditional financial institutions are unable to effectively offer credit solutions to consumers 
that are deemed to be a higher credit risk due to the consumer’s financial situation or less than perfect credit history. 
These same consumers prefer to avoid the high fees and onerous repayment terms imposed on them by pay-day 
lenders  for  access  to  credit  solutions  that  they  require  to  deal  with  unforeseen  financial  situations.  easyfinancial’s 
products appeal to these cash and credit constrained consumers who are looking for alternatives.

The  Company  believes  that  there  is  significant  demand  for  the  products  offered  by  easyfinancial  in  the  Canadian 
marketplace. Historically, the consumer demand for these loans was satisfied by the consumer lending arms of several 
large, international financial institutions. Since 2009, many of the largest participants in this market have either closed 
their operations or dramatically reduced their size due to changes in banking regulations related to risk adjusted capital 
reserves, leaving easyfinancial as the only national participant with stated growth aspirations. The Company estimates 
that the historic Canadian market for unsecured consumer installment loans, consistent with the products offered by 
easyfinancial, was in excess of $1.5 billion and that this market was serviced by over 600 retail locations.

The  easyfinancial  business  was  initially  developed  using  a  kiosk  that  was  physically  located  within  an  existing 
easyhome  Leasing  location.  In  2011,  to  better  meet  customer  demand  for  its  products,  the  Company  determined 
that the  easyfinancial business would scale more successfully by operating out of stand-alone locations that were 
physically separated from the easyhome Leasing stores. These larger and higher capacity stand-alone locations also 
exhibited a more rapid growth trajectory. The first easyfinancial stand-alone location was opened in July 2011. Going 
forward, future location growth will be focused on stand-alone locations which will also free up retail showroom space 
at the easyhome Leasing stores.

The Company recognizes that the loan products it offers to consumers carry a higher risk of default than the loan 
products offered by traditional banks and, as such, the Company will incur a higher level of delinquencies and charge 
offs, but that this will be offset by the higher yield generated on the consumer loans receivable. To assist with the 
management of this risk, the Company has developed proprietary underwriting practices and credit scoring models 
that have been developed using the historical performance of its portfolio. The Company continuously enhances these 
practices and scoring models to make better lending decisions, with a goal of maximizing total returns.

14  |  easyhome Ltd.

Corporate Strategy

The Company is committed to being the Canadian leader in providing goods and financial services to the cash and 
credit constrained consumer. To maintain this position, the Company must continuously evolve to meet the needs of 
its chosen consumer segment. Additionally, the Company must focus on maintaining its competitive advantage by 
capitalizing on the key aspects of each business unit, including brand awareness, superior customer service and its 
cross-country retail network. Cost efficiencies through economies of scale and shared services will further contribute 
to the Company’s ability to contend with competitive activities in the marketplace.

To achieve this long-term goal, the Company has three key business priorities:

•  Evolving the delivery channels to better meet the needs of its customers

•  Expanding the size and scope of easyfinancial

•  Executing with efficiency and effectiveness

Evolving the Delivery Channels

Historically, all of easyhome’s interactions with its leasing and financial services customers have occurred at a physical 
retail location. Internet access and mobile technology, however, are changing the way that businesses interact with 
their customers. Additionally, the rapid speed in which information can now be shared has provided consumers with 
greater knowledge that they can use to search out alternatives.

While  easyhome’s  business  units  have  had  an  online  presence  for  many  years,  it  has  been  purely  informational. 
In  2013,  transactional  websites  were  launched  by  easyhome  Leasing  for  the  leasing  of  new  furniture,  appliances 
and electronics, and easyfinancial for securing consumer installment loans. These new delivery channels allow the 
Company to reach consumers who may not have access to a physical location or those who prefer to interact through 
the privacy and convenience of the internet. Further optimization of these channels will be achieved through ongoing 
analysis of transactional performance data and the enhancement of the transactional websites.

As a further means of responding to consumer demand and capturing growth, easyfinancial will also evolve its delivery 
channels  by  exploring  indirect  lending.  Indirect  lending  involves  creating  partnerships  with  merchants,  both  online 
and offline, to provide financing for their customers who do not qualify for the traditional credit products offered by 
these  merchants.  Under  such  a  delivery  channel,  these  customers  will  be  given  the  option  of  applying  for  a  loan 
through easyfinancial at the point of purchase, thereby allowing them to purchase the desired products or services 
from the merchant partner. Lastly, effective centralized support services will ensure a superior customer experience 
by providing just in time support to the indirect lending channel backed by a fully integrated, real-time CRM platform.

The  easyhome  Leasing  business  will  complement  this  expansion  into  indirect  lending.  Consumer  loans  made  by 
easyfinancial  to  consumers  for  the  purchase  of  product  categories  that  are  similar  to  those  offered  by  easyhome 
Leasing will be secured by the purchased merchandise. In the event that the loan goes into default, the goods can 
be  repossessed  and  the  value  of  these  recovered  goods  can  be  realized  by  leasing  or  selling  the  assets  through 
the easyhome Leasing store network. In this manner, the Company can better manage its risk and has a significant 
competitive advantage over potential competitors that lack a viable outlet for realizing against the security.

2013 Annual Report  |  15

 
 
 
 
Expanding the Size and Scope of easyfinancial

In addition to evolving its delivery channels, the Company will continue to focus on expanding the size and scope of 
easyfinancial. The Company believes that there is significant demand for the products offered by easyfinancial in the 
Canadian marketplace and that a large portion of this demand is currently not being satisfied. 

 The Company has made significant investments in its processes and infrastructure 
to position its easyfinancial business for long-term sustainable growth, including making 
the following key enhancements:

• 

• 

• 

• 

• 

 Outside experts were engaged by the Company to evaluate all of the key easyfinancial control 
processes and make recommendations on industry best practices. All of the opportunities identified 
by these experts have been addressed.

 The Company has developed an internal competence in evaluating and managing credit risk. Using 
leading edge, data-driven modeling and analytical techniques, underwriting and credit adjudication 
rules were enhanced with the goal of balancing throughput and charge offs to optimize returns.

 An industry standard banking platform was implemented to ensure that the loans receivable portfolio 
could be appropriately managed and information could be securely maintained on a scalable 
infrastructure.

 The easyfinancial management team was enhanced through the recruitment of senior managers 
with broad experience in the financial services and mobile technology industries.

 Through a combination of equity offerings, debt offerings and renegotiation of existing lending 
relationships, the Company secured the necessary capital to fund the expected growth for the 
near-term. The continued successful growth of the easyfinancial portfolio and the strengthened 
balance sheet should provide for access to further levels of capital in the future at reduced costs.

Unlike easyhome Leasing, the retail footprint of easyfinancial is not yet mature and requires expansion. The Company 
estimates that its retail footprint for easyfinancial could expand to over 250 locations across Canada. The Company 
is  responding  to  this  opportunity  by  strategically  adding  new  stand-alone  locations.  In  addition  to  providing  more 
convenient access to the customers that wish to transact in a physical retail environment, the critical mass of physical 
locations will strengthen the Company’s financial services brand, establishing easyfinancial as the leader in providing 
financing solutions to consumers who are looking for an alternative to traditional banks and pay-day lenders.

Over  the  long-term,  the  Company  expects  the  operating  margin  of  its  easyfinancial  business  unit  to  exceed  35% 
(before any allocation of indirect corporate costs, interest and taxes). This operating margin, however, will be muted 
in periods of rapid expansion. Additional easyfinancial store openings will provide a drag on margins as the relatively 
fixed  cost  base  of  a  new  location  in  the  months  after  opening  will  be  disproportionately  large  until  the  consumer 
loans receivable portfolio for that location has grown to a sufficient size to generate larger revenues. The Company 
will continue to make investments in technology as it develops the required platforms for the new delivery channels. 
Additionally,  the  Company  will  make  greater  investments  in  marketing  and  advertising  expenditures,  particularly  in 
electronic media, that will drive further growth of the portfolio, but will increase the expense load in the periods where 
such marketing and advertising occurs.

16  |  easyhome Ltd.

 
 
 
 
 
 
The  expansion  of  easyfinancial  will  also  be  aided  by  the  introduction  of  complementary  financial  products.  The 
Company has a stated goal of being the Canadian leader in providing goods and financial services to the cash and 
credit constrained consumer and so the Company intends to build out a suite of products that can ladder a customer 
from establishing credit to home ownership. In cases where the Company has the expertise and resources to offer 
these products directly, it will do so. In other cases, it will look to partner with primary providers of these products 
and offer such products to the Company’s customers under a commission or fee type arrangement. As an example, 
in 2014 the Company launched a licensed mortgage brokerage business designed to assist customers in obtaining 
mortgage financing.

Executing with Efficiency and Effectiveness

The Company believes that the products and services presented to its customers are clearly differentiated from its 
competitors. easyhome Leasing has established itself as the Canadian market leader by providing a more inviting retail 
experience than its direct competitors, providing consumers with the guaranteed lowest weekly payment rates, and 
by employing more engaged and better trained retail associates. easyfinancial provides consumers with a financing 
alternative that is less costly than pay-day loans and quicker and more convenient than traditional banks, all in an 
inviting retail or electronic environment.

To  meet  the  demands  of  its  customers  and  to  maximize  the  profitability  of  the  overall  business,  the  Company  will 
continue to focus on improving its level of execution across all areas of the business.

Offer High Levels of Customer Service and Satisfaction

Customer  retention  is  of  paramount  importance.  Frequent  and  positive  customer  interactions  encourage  repeat 
business and provide high levels of service and satisfaction. As part of its effort to provide superior customer service, 
the Company offers quick delivery of its merchandise and rapid loan decisions and funding. The Company believes 
that competent, knowledgeable and motivated personnel are necessary in order to achieve high levels of customer 
service and satisfaction. Accordingly, the Company has intensive employee training programs, as well as performance 
measurement programs, incentive driven compensation plans and other tools, in order to drive a positive customer 
experience and ensure customer retention.

Increase Store Level Efficiency

Although the Company will pursue the previously described methods to encourage customer retention and growth, 
it must also aggressively manage all discretionary spending. Supplier relationships and economies of scale will be 
leveraged to reduce overall costs. Idle inventory levels within its stores will be maintained at optimum levels, balancing the 
need to provide customers with the choice and selection they require with the capital committed and management effort 
required to maintain this inventory. Other costs, especially labour, will be tightly controlled through centrally established 
thresholds, allowing spending to occur only when it will result in improved revenues. In addition, the Company will 
remediate and, if necessary, close underperforming stores, merging their portfolios with other nearby locations.

Utilize Data Analysis as a Competitive Advantage

The Company has a tremendous volume of customer data that it has gained from years of operating its merchandise 
leasing and consumer lending businesses. The Company has made significant investments in information technology 
to  safeguard  the  privacy  of  this  data  and  also  to  allow  the  business  to  analyze  this  data  to  make  better  business 
decisions. The intelligent use of this data and analysis will allow easyfinancial to continually enhance its underwriting 
practices  and  credit  scoring  models  to  make  better  lending  decisions.  It  will  allow  easyhome  Leasing  to  better 

2013 Annual Report  |  17

understand the retention patterns of its customers and develop marketing and customer relationship programs that 
are tailored to each customer’s needs while maximizing profitability to the Company.

Leverage the Synergies of Both Business Units

The easyhome Leasing and easyfinancial businesses offer different products to a common customer segment and 
share many operational practices such as customer relationship management, collections and contract administration. 
Historically, and as is common with both industries, these practices have been performed by each business unit at 
the local operating store level. While this approach results in more direct contact with customers, it makes it difficult to 
foster best practices and achieve economies of scale.

In  the  fourth  quarter  of  2013,  the  Company  opened  a  new  Shared  Service  Centre  to  provide  operational  support 
for both business units in areas such as collections, customer retention and customer care and to support the new 
delivery channels that do not operate with a dedicated local presence. The Company believes that this hybrid structure 
will allow local operators to continue to provide a strong level of service directly to their customers, and will enable 
many  administrative  and  support  functions  to  be  performed  at  a  reduced  cost,  employing  best  practices.  Going 
forward, additional opportunities for providing coordinated operational support for all business units will be explored.

Continue to Invest in New Technologies

As indicated previously, the Company has made significant investments in technology over the past several years to 
provide easyfinancial with a scalable platform on which to support significant future growth and to allow new delivery 
channels to be accessed. This investment in new technologies will continue into the future as the Company evolves its 
delivery channels and expands the size and scope of easyfinancial. Investments in new technology will also be made 
to provide the operators and support staff with additional tools so that they can better service their customers and 
obtain greater levels of efficiency.

Outlook

The discussion in this section is qualified in its entirety by the cautionary language regarding forward-looking statements 
found in the “Caution Regarding Forward Looking Statements” of this MD&A.

Update of 2013 Targets

Actual Results 
for 2013

Original Targets 
for 2013

Explanation for Variance to Targets

New easyhome Leasing stores opened in year

Corporately owned stores

Franchise stores that are consolidated 
for financial statement purposes

Franchise stores

New easyfinancial locations opened in year

Gross consumer loans receivable portfolio at 

year end

Total revenue growth

–

1

3

36

$110.7 
million

9.6%

–

3 – 4

3 – 5

Target achieved

Store openings were reduced as available 
capital was allocated to easyfinancial

Target achieved

25 – 35

Target achieved

$90 – $100 
million

Stronger than anticipated demand 
for the easyfinancial product

8 – 12%

Target achieved

18  |  easyhome Ltd.

2014 Targets

Looking to 2014, easyhome’s strategic focus remains unchanged. The Company will focus on evolving its delivery 
channels, expanding the size and scope of easyfinancial and executing with efficiency and effectiveness.

The following table outlines the Company’s targets for 2014 and provides the material assumptions used to develop 
such forward-looking statements. In addition to targets on new store openings and revenue growth, the Company has 
provided additional targets specific to the easyfinancial business as this business unit has a relatively short history and 
is going through a period of rapid expansion. These targets are inherently subject to risks which are identified in the 
following tables, as well as those risks referred to in the section entitled “Risk Factors”.

New easyhome Leasing stores opened in year

Targets for 
2014

Assumptions

Risk Factors1

Corporately owned stores

Franchise stores that are 
consolidated for financial 
statement purposes

Franchise stores

–

2

3

New easyfinancial locations 
opened in year 

30 – 35

Gross consumer loans 
receivable portfolio 
a year end

$160 – $170 
million

Total revenue growth

10 – 12%

easyfinancial operating 
margin

28 – 32%

•   The Company will focus on maximizing 

profitability at its existing locations.

•   Retail business conditions are assumed 
to be unchanged from 2013. If these 
business conditions show marked 
improvement and consumer confidence 
levels increase, the Company will consider 
opening additional corporate stores.

•    Consistent with the rate of growth 

•    The Company’s ability to recruit 

experienced over the past several years.

appropriately skilled franchise operators.

•    The performance trends of franchise 

•   The performance of franchise stores 

stores within this group remain consistent. 

within this group. 

•    Consistent with the rate of growth 

•    Finding suitable franchise candidates with 

experienced over the past several years.

sufficient financial resources.

•    The new capital secured in 2013 will allow 
the Company to more aggressively expand 
the easyfinancial retail presence.

•    The earnings drag from newly opened 
locations is within acceptable levels.

•   The Company’s ability to secure new real 

•    Virtually all new locations will operate as 

estate and experienced personnel.

stand-alone branches.

•   Continued access to capital.

•    The new store opening plan and the 

development of new delivery channels 
occur as expected.

•    Retail business conditions are assumed to 
be within normal parameters with respect 
to consumer demand and margins.

•    Increased expenditures on marketing 

•    The Company’s ability to secure new real 

and advertising within the easyfinancial 
business unit.

estate and experienced personnel.

•    Continued access to capital.

•    Nominal growth for the easyhome 

Leasing business unit.

•    Continued accelerated growth of the 
consumer loans receivable portfolio, 
driven by new delivery channels, 
additional store openings and increased 
marketing and advertising expenditures.

•    No changes to the yield on easyfinancial’s 

products.

•    Increased spending on advertising and 
marketing and the development and 
implementation of new technologies will 
negatively impact margins in the near-term.

•    Margins will be further negatively 

impacted in the near-term by the earnings 
drag from newly opened locations.

•    Retail business conditions are assumed to 
be within normal parameters with respect 
to consumer demand and margins.

•    Changes to regulations governing the 
products offered by the Company.

•   The Company’s ability to achieve operating 

efficiencies as its locations mature.

•   The earnings drag from newly opened 
locations is within acceptable levels.

•   The additional marketing and advertising 
expenditures deliver the expected growth.

1 Risk factors include those risks referred to in the section entitled “Risk Factors”.

2013 Annual Report  |  19

Three Year Targets (2016)

In addition to specific targets for the 2014 fiscal year, the Company has established several three year targets that it is 
working to achieve by the end of 2016.

The following table outlines the Company’s three year targets and provides the material assumptions used to develop 
such  forward-looking  statements.  These  targets  are  inherently  subject  to  risks  which  are  identified  in  the  following 
tables, as well as those risks referred to in the section entitled “Risk Factors”.

Three Year 
Targets

Assumptions

Risk Factors1

Total number of 
easyfinancial locations at 
the end of 2016

225

Gross consumer loans 
receivable portfolio at the 
end of 2016

$250 
million

easyfinancial operating 
margin in 2016

32%

•    All new locations will operate 
as stand-alone branches.

•    Retail business conditions are assumed to 
be within normal parameters with respect 
to consumer demand and margins.

•   The Company’s ability to secure new real 

estate and experienced personnel.

•    Continued access to capital.

•    The new store opening plan and the 

development of new delivery channels 
occur as expected.

•    Retail business conditions are assumed to 
be within normal parameters with respect 
to consumer demand and margins.

•    Increased expenditures on marketing 

•   The Company’s ability to secure new real 

and advertising within the easyfinancial 
business unit.

estate and experienced personnel.

•    Continued access to capital.

•   Although the long term easyfinancial 

operating margin is expected to be 35%, 
margins in 2016 will be moderated by the 
investments made to drive further growth.

•    Yield and cost rates at mature locations 
are indicative of future performance.

•    Retail business conditions are assumed to 
be within normal parameters with respect 
to consumer demand and margins.

•   The Company’s ability to achieve operating 

efficiencies as its locations mature.

1 Risk factors include those risks referred to in the section entitled “Risk Factors”.

20  |  easyhome Ltd.

Analysis of Results for the Year Ended December 31, 2013

Financial Highlights and Accomplishments

• 

• 

• 

• 

• 

• 

• 

• 

 2013  was  the  twelfth  consecutive  year  of  growing  revenues  and  delivering  positive  net  income.  Since  2001, 
total  revenue  has  seen  a  compounded  annual  growth  rate  of  10.5%  while  net  income  has  grown  from  a  loss 
of $1.9 million in 2001 to net income of $14.2 million in 2013.

 easyhome continued to grow revenue during 2013. Revenue for the year increased to $218.8 million from $199.7 million 
in 2012, an increase of $19.1 million or 9.6%. The growth was driven primarily by the expansion of easyfinancial and 
its consumer loans receivable portfolio. Same store revenue growth for the year, which includes revenue growth from 
easyfinancial, was 17.7%. Excluding the impact of easyfinancial, same store revenue growth was 7.3%.

 The Company continued to secure the additional capital needed to fund the growth of its consumer loans receivable 
portfolio at lower costs throughout the year. On June 18, 2013, the term loan facility supporting easyfinancial was 
amended to increase the borrowing limit from $20.0 million to $50.0 million while also reducing the cost of borrowing 
from 11.78% to 9.98%. On October 3, 2013, the Company amended the terms of its bank revolving credit facility to 
eliminate a scheduled reduction in the maximum limit, extending the maximum limit of $35.0 million through to the 
maturity date of October 4, 2015. Finally, on November 12, 2013, the Company completed a $20.0 million bought 
deal short form prospectus offering of common shares. In aggregate, 1,346,900 common shares in the capital of the 
Company were issued, at a price of $14.85 per common share, for total gross proceeds of $20.0 million.

 The consumer loans receivable portfolio grew by $40.0 million compared with growth of $23.1 million in the prior 
year. The gross consumer loans receivable portfolio as at December 31, 2013 was $110.7 million compared with 
$70.7 million as at December 31, 2012. During the year, easyfinancial opened 36 new locations to bring its year end 
location count to 119 as at December 31, 2013.

 On  December  31,  2012  the  Company  completed  an  exchange  of  stores  with  a  large  U.S.  based  merchandise 
leasing company. The exchange consisted of the concurrent sale of the assets and operations of 15 leasing stores 
owned by easyhome in the U.S. and the purchase of the assets and operations of 15 leasing stores in Canada. 
During  the  first  quarter  of  2013,  the  Company  completed  the  integration  of  the  15  Canadian  stores  it  acquired 
in the fourth quarter of 2012. Four of these stores were converted to easyhome branded locations and continue 
to operate while 11 stores were closed and their leasing portfolios were transferred to nearby easyhome stores. 
Additionally during 2013, the Company closed a further 9 underperforming easyhome Leasing stores that were 
nearing the end of their lease terms. Upon closing, the portfolios of these stores were transferred to other nearby 
stores resulting in an improvement to operating income.

 Operating income increased from $17.7 million in 2012 to $25.0 million in 2013, an increase of $7.3 million or 41.0%. 
Excluding the impact of restructuring and other items, adjusted operating earnings improved by $7.6 million or 44.0%. 
Similarly, adjusted operating margin improved from 8.7% in 2012 to 11.4% in 2013, driven by margin improvements in 
both easyhome Leasing (improved from 13.6% in 2012 to 16.4% in 2013) and easyfinancial (improved from 30.7% in 
2012 to 31.0% in 2013) as well as the relative growth of easyfinancial.

 The  improvement  in  operating  income  was  partially  offset  by  higher  incentive  compensation  within  corporate 
expenses. Stock based compensation expense, which is driven in part by movements in the Company’s share 
price, increased by $1.8 million in 2013 as compared to 2012, driven by the 92% increase in the Company’s share 
price during 2013. Accrued short-term bonus expense, which is based on earnings performance against targets, 
increased due to the improved operating results of the Company during the year.

 Net income for the year ended December 31, 2013 was $14.2 million or $1.15 per share on a diluted basis compared 
with  $11.1  million  or  $0.92  per  share  in  2012.  Diluted  earnings  per  share  increased  by  25.0%  year  over  year. 
Excluding the impact of restructuring and other items, adjusted earnings per share increased by $0.28 or 32.2%.

2013 Annual Report  |  21

Summary Financial Results and Key Performance Indicators

(in $000’s except earnings per share and percentages)

Dec. 31, 2013

Dec. 31, 2012

$ / %

% Change

Year ended

Variance

Variance

Summary Financial Results

Revenue

Operating expenses before depreciation and amortization

EBITDA margin1

Depreciation and amortization expense

Operating income

Operating margin1

Finance costs

Effective income tax rate

Net income for the period

Diluted earnings per share

Adjusted (Normalized) Financial Results1

Adjusted EBITDA margin

Adjusted operating earnings

Adjusted operating margin

Adjusted earnings

Adjusted earnings per share

Key Performance Indicators1

Same store revenue growth

Same store revenue growth excluding easyfinancial

Potential monthly lease revenue

Change in potential monthly lease revenue due 

to ongoing operations

easyhome Leasing operating margin

Gross consumer loans receivable

Growth in consumer loans receivable

Bad debt expense as a percentage of easyfinancial revenue

Net charge offs as a percentage of average gross 

consumer loans receivable

easyfinancial operating margin

System-Wide Performance Indicators

Total system revenue2

Total system potential monthly lease revenue3

Total franchisee revenue4

218,814

140,137

199,673

129,198

14.0%

53,712

24,965

11.4%

5,638

26.6%

14,182

1.15

14.0%

24,965 

11.4%

14,182

1.15

17.7%

7.3%

11,430

11.1%

52,766

17,709

8.9%

2,643

26.6%

11,057

0.92

10.9%

17,331 

8.7%

10,481 

0.87

8.9%

1.3%

11,634

19,141

10,939

2.9%

946

7,256

2.5%

2,995

–

3,125

0.23

3.1%

7,634 

2.7%

3,701

0.28

8.8%

6.0%

(204)

9.6%

8.5%

–

1.8%

41.0%

–

113.3%

–

28.3%

25.0%

–

44.0%

–

35.3%

32.2%

–

–

(1.8%)

243 

290 

(47)

(16.2%)

16.4%

110,704

40,046

25.3%

13.9%

31.0%

13.6%

70,658

23,093

25.8%

14.7%

30.7%

258,031

232,186

14,768

41,122

14,554

34,149

2.8%

40,046 

16,953 

(0.5%)

(0.8%) 

0.3%

25,845

214 

6,973

–

56.7%

73.4%

–

–

–

11.1%

1.5%

20.4%

1 See description in section “Key Performance Indicators and Non-IFRS Measures”.
2 Includes revenue per consolidated financial statements less revenue received from unconsolidated franchisees plus revenue of unconsolidated franchises. 
3 Includes potential monthly lease revenue for the Company as well as for unconsolidated franchises.
4 Includes revenue from unconsolidated franchise locations.

22  |  easyhome Ltd.

Store Locations Summary

easyhome Leasing

Corporately owned stores

Consolidated franchise locations

Total consolidated stores

Canadian franchise stores

U.S. franchise stores

Total franchise stores

Total easyhome Leasing stores

easyfinancial

Kiosks (in store)

Stand-alone locations

National loan office

Total easyfinancial locations

Locations as at 
Dec. 31, 
2012

Locations 
opened during 
2013

Locations 
closed / sold 
during 2013

Conversions

Locations as at 
Dec. 31, 
2013

195

9

204

16

33

49

253

81

18

1

100

–

1

1

–

3

3

4

1

25

–

26

(20)

–

(20)

–

–

–

(20)

(7)

–

–

(7)

(2)

(1)

(3)

3

–

3

–

(10)

10

–

–

173

9

182

19

36

55

237

65

53

1

119

2013 Annual Report  |  23

Summary Financial Results by Operating Segment

($ in 000’s except earnings per share)

easyhome Leasing

easyfinancial

Corporate

Total

Year ended December 31, 2013

Revenue 

Total operating expenses before depreciation 

and amortization

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income for the period

Diluted earnings per share

160,296

82,778

51,210 

26,308

58,518 

38,435 

1,918

18,165 

–

218,814 

18,924 

140,137 

584 

(19,508)

53,712 

24,965 

5,638 

19,327

5,145

14,182

1.15

($ in 000’s except earnings per share)

easyhome Leasing

easyfinancial

Corporate

Total

Year ended December 31, 2012

Revenue 

Total operating expenses before depreciation and 
amortization and restructuring and other items

Restructuring and other items

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income for the period

Diluted earnings per share

161,907

87,087

1,296

51,470

22,054

37,766

25,421

–

751

11,594

–

199,673

17,068

129,576

(1,674)

545

(15,939)

(378)

52,766

17,709

2,643

15,066

4,009

11,057

0.92

24  |  easyhome Ltd.

 
 
 
Revenue

Revenue for the year ended December 31, 2013 was $218.8 million compared to $199.7 million in the same period 
in 2012, an increase of $19.1 million or 9.6%. 

easyhome Leasing – Revenue for the year ended December 31, 2013 was $160.3 million, a decline of $1.6 million or 
1.0% from the comparable period in 2012. The year over year change in revenue can be attributed to several factors:

• 

• 

• 

• 

 On  December  31,  2012  the  Company  completed  an  exchange  of  stores  with  a  large  U.S.  based  merchandise 
leasing company. The portfolios of the 15 stores acquired in Canada generated $3.7 million less in revenue during 
2013 compared to the revenue generated in 2012 by the stores sold in the U.S. Lower ancillary fees and collection 
rates and higher customer attrition contributed to this decline.

  Store  closures  and  sales  which  occurred  during  the  past  15  months  (net  of  the  transfer  of  portfolios  to  nearby 
locations) resulted in a $4.8 million decline in revenue. 

 Growth in the franchise network, both from consolidated franchise locations and fees generated from unconsolidated 
franchises, contributed to $2.3 million of revenue growth.

  Finally, improvements to ongoing operations, including the operational changes that were initiated during the third 
quarter of 2012, resulted in organic portfolio and revenue growth across the store network culminating in revenue 
improvements of $4.6 million in the year ended December 31, 2013 compared with the prior year.

 easyfinancial – Revenue for the year ended December 31, 2013 was $58.5 million, an increase of $20.8 million or 
54.9% from the comparable period in 2012. The increase was due to the growth of the consumer loans receivable 
portfolio, which increased from $70.7 million as at December 31, 2012 to $110.7 million as at December 31, 2013, an 
increase  of  56.7%.  The  gross  consumer  loans  receivable  portfolio  grew  $40.0  million  during  2013  compared  with 
growth of $23.1 million in 2012. 

Total Operating Expenses before Depreciation and Amortization (and Restructuring and Other Items)

Total operating expenses before depreciation and amortization and restructuring and other items was $140.1 million 
for the year ended December 31, 2013, an increase of $10.6 million or 8.2% from the comparable period in 2012. 
Operating expenses before depreciation and amortization and restructuring and other items represented 64.0% of 
revenue for the year ended December 31, 2013 compared with 64.9% in 2012. The increase of $10.6 million in total 
operating expenses before depreciation and amortization and restructuring and other items was driven primarily by 
the higher costs associated with an expanded easyfinancial business as well as higher corporate costs offset by lower 
operating costs in the easyhome Leasing business.

easyhome  Leasing  –  Total  operating  expenses  before  depreciation  and  amortization  and  restructuring  and  other 
items for the year ended December 31, 2013 was $82.8 million, a decrease of $4.3 million or 4.9% from 2012. The 
decline was driven primarily by the sale or closure of underperforming stores over the past 24 months, including the 
sale of the loss making U.S. stores in the fourth quarter of 2012. Overall, consolidated store count declined from 204 
as at December 31, 2012 to 182 as at December 31, 2013.

easyfinancial – Total operating expenses before depreciation and amortization was $38.4 million for the year ended 
December 31, 2013, an increase of $13.0 million or 51.2% from 2012. Operating expenses, excluding bad debt, were 
$23.6 million in the period, up $8.0 million or 51.1% from 2012. The increase was driven by i) the growth of the branch 

2013 Annual Report  |  25

network which increased from 88 locations at the beginning of 2012 to 100 at the end of 2012 to 119 at the end of 
2013, ii) the shift from in store kiosks to higher capacity, but higher cost, stand-alone branches (stand-alone locations 
increased  from  2  at  the  beginning  of  2012  to  18  at  the  end  of  2012  to  53  at  the  end  of  2013),  iii)  higher  levels  of 
marketing expenditures to drive customer and portfolio growth, and iv) incremental costs to develop new distribution 
channels and manage the growing branch network.

Bad debt expense in 2013 increased to $14.8 million from $9.8 million in 2012, an increase of $5.0 million or 51.3%. 
The increase was due to the growth of the consumer loans receivable portfolio which increased from $70.7 million as 
at December 31, 2012 to $110.7 million as at December 31, 2013, an increase of 56.7%. Bad debt expense, expressed 
as a percentage of easyfinancial revenue, was 25.3% for the year ended December 31, 2013 down from the 25.8% 
reported for 2012. Net charge offs as a percentage of the average gross consumer loans receivable was 13.9% in 
2013, down from 14.7% in 2012.

Corporate – Total operating expenses before depreciation and amortization and restructuring and other items was 
$18.9 million for the year ended December 31, 2013, an increase of $1.9 million or 10.9% from 2012. The increase 
was due primarily to higher incentive compensation expenses. Stock based compensation expense, which is driven 
in part by movements in the Company’s share price, increased by $1.8 million in 2013 as compared to 2012. This 
increase was driven by the share price increasing 91.8% during 2013. Accrued short-term bonus expense, which is 
based on earnings performance against targets, increased due to the improved operating results of the Company 
compared with 2012. Other corporate expenses, including salaries and administrative costs, were reduced year over 
year. Corporate expenses before depreciation and amortization and restructuring and other items represented 8.6% 
of revenue in 2013 compared to 8.5% of revenue in 2012.

Restructuring and other items

Total restructuring and other items in 2012 resulted in a net recovery of $0.4 million. There were no restructuring and 
other items in 2013.

Depreciation and Amortization

Depreciation and amortization for the year ended December 31, 2013 was $53.7 million, up $0.9 million or 1.8% from 
2012. The increase was driven primarily by easyfinancial and the growth in its branch network (particularly stand-alone 
locations) as well as increased amortization of new technologies that went live over the past 24 months. Depreciation 
and amortization within the easyhome Leasing business declined due to lower revenue (certain lease asset classes 
are depreciated on the units of activity method). Depreciation and amortization represented 24.5% of revenue for the 
year ended December 31, 2013, down from 26.4% in 2012.

Operating Income (Income before Finance Costs and Income Taxes)

Operating income for the year ended December 31, 2013 was $25.0 million compared to $17.7 million for 2012, an 
increase of $7.3 million or 41.0%. Excluding restructuring and other items, operating income improved by $7.6 million 
or 44.0%. Adjusted operating margin was 11.4% for the year compared with 8.7% in 2012.

26  |  easyhome Ltd.

easyhome Leasing – Operating income was $26.3 million for the year ended December 31, 2013, an increase of 
$4.3 million or 19.3% from 2012. Excluding restructuring and other items, operating income increased $3.0 million or 
12.8% compared with 2012. The earnings growth was driven primarily by the positive impact of the 2012 restructuring 
and  store  closures,  the  sale  of  the  loss  making  U.S.  corporate  stores  and  the  acquisition  of  stores  in  the  fourth 
quarter  of  2012.  Operating  margin,  excluding  the  impact  of  restructuring  and  other  items,  for  the  year  ended 
December 31, 2013 was 16.4%, up from 14.4% in 2012.

easyfinancial – Operating income was $18.2 million for the year ended December 31, 2013 compared with $11.6 
million for the comparable period in 2012, an increase of $6.6 million or 56.7%. Operating margin for the period was 
31.0% compared with 30.7% in 2012. While the average loan book per branch increased significantly, operating margin 
remained largely consistent with the prior period as the Company continued to expand its branch network (including 
the continued shift to higher capacity, albeit higher cost, stand-alone branches), increased its expenditures to develop 
new distribution channels, incurred higher advertising and marketing spend to drive customer and loan book growth 
and experienced higher depreciation and amortization related to the new technologies. 

Finance Costs

Finance costs for the year ended December 31, 2013 were $5.6 million, up $3.0 million from 2012. The increase was due 
to the higher average debt levels during the period and an increased cost of borrowing in 2013 as compared to 2012.

Income Tax Expense

The effective income tax rate for the year ended December 31, 2013 of 26.6% was consistent with 2012.

Net Income and EPS

Net income for the year was $14.2 million or $1.15 per share on a diluted basis, compared to net income for 2012 
of $11.1 million or $0.92 per share. Excluding restructuring and other items in 2012, adjusted earnings for the year 
increased by $3.7 million or $0.28 per share, an improvement of 35.3% and 32.2% respectively.

2013 Annual Report  |  27

Selected Annual Information

Operating Results

(in $000’s except dividends and per share amounts)

Accounting basis

Revenue

Net income

Dividends declared on common shares

Cash dividends declared per common share

Earnings per Share

Basic

Diluted

Assets and Liabilities

($ in $000’s)

Accounting basis

Total Assets

Total Liabilities

Bank debt

Term loan

Other

2013

IFRS

2012

IFRS

2011

IFRS

2010

IFRS

218,814

199,673

188,325

174,184

14,182

11,057

4,178

0.34

1.16

1.15

4,043

0.34

0.92

0.92

9,612

4,029

0.34

0.81

0.81

6,072

3,562

0.34

0.58

0.58

2009

C-GAAP

173,346

5,055

3,561

0.34

0.48

0.48

As at Dec. 31, 
2013

As at Dec. 31, 
2012

As at Dec. 31, 
2011

As at Dec. 31, 
2010

As at Dec. 31, 
2009

IFRS

IFRS

IFRS

IFRS

C-GAAP

232,900

189,927

159,123 

139,088 

130,192

23,496

37,878

35,893

97,267

21,281

18,330

45,303

84,914

33,123

18,251

29,884

–

28,458

61,581

–

29,326

47,577

–

22,164

52,048

28  |  easyhome Ltd.

Analysis of Results for the Three Months Ended December 31, 2013

Fourth Quarter Highlights

• 

• 

• 

• 

• 

• 

 On November 12, 2013, the Company completed a $20.0 million bought deal short form prospectus offering of 
common shares. In aggregate, 1,346,900 common shares in the capital of the Company were issued, at a price of 
$14.85 per common share, for total gross proceeds of $20.0 million.

 easyhome continued to grow revenue during the fourth quarter of 2013. Revenue for the quarter increased to a 
record high of $57.8 million from $51.7 million in the fourth quarter of 2012, an increase of $6.1 million or 11.8%. The 
growth was driven primarily by the expansion of easyfinancial and its consumer loans receivable portfolio. Same 
store  revenue  growth  for  the  quarter,  which  includes  revenue  growth  from  easyfinancial,  was  20.3%.  Excluding 
the  impact  of  easyfinancial,  same  store  revenue  growth  was  6.8%.  Same  store  revenue  growth  excluding  the 
impact of easyfinancial was positively impacted by the acquisition of the stores acquired from a large U.S. based 
merchandise leasing company on December 31, 2012 as the portfolios of most of these stores were merged with 
nearby easyhome stores.

 During the fourth quarter of 2013, the consumer loans receivable portfolio experienced record growth, increasing 
by $17.9 million compared with growth of $11.1 million in the fourth quarter of 2012. The gross consumer loans 
receivable as at December 31, 2013 was $110.7 million compared with $70.7 million as at December 31, 2012, up 
56.7%. Similarly, easyfinancial revenue increased by 64.9% in the quarter compared to the comparable period of 
2012, driven by the expanded consumer loans receivable portfolio. During the quarter, easyfinancial opened 10 
new stand-alone locations.

 The operating margin for easyfinancial was 34.1% for the fourth quarter of 2013 compared with 27.3% for the fourth 
quarter of 2012. Strong loan book and revenue growth in the quarter coupled with improved loan losses more than 
offset the increased costs associated with new branch openings, increased advertising and marketing spend and 
higher administrative costs. Bad debt as a percentage of revenue declined to 24.6% in the quarter compared with 
27.6% in the fourth quarter of 2012. Similarly, charge offs as a percentage of the average loan book declined from 
14.3% in the fourth quarter of 2012 to 13.2% in the current quarter.

 Operating income was $7.5 million for the quarter and reached a record level. Operating income was up $1.7 million 
or 29.7% from the fourth quarter of 2012. Excluding restructuring and other items in 2012, operating income improved 
by $2.5 million or 50.9%. Adjusted operating margin was 13.0% for the quarter compared with 9.6% in the fourth 
quarter of 2012.

 Net income for the fourth quarter of 2013 was $4.3 million or $0.33 per share on a diluted basis compared with $3.8 
million or $0.31 per share in the fourth quarter of 2012, an increase of $0.6 million and $0.02 respectively. Excluding 
the impact of restructuring and other items in 2012 which positively impacted the prior period, adjusted earnings 
increased by $1.5 million or 50.3% while diluted earnings per share increased by $0.09 or 37.5%. The shares issued 
in the fourth quarter of 2013 moderated the growth of earnings per share as compared to the growth in net income.

2013 Annual Report  |  29

Summary Financial Results and Key Performance Indicators

(in $000’s except earnings per share and percentages)

Dec. 31, 2013

Dec. 31, 2012

$ / %

% Change

Three months ended

Variance

Variance

Summary Financial Results

Revenue

Operating expenses before depreciation and amortization

EBITDA margin

Depreciation and amortization expense

Operating income

Operating margin1

Finance costs

Effective income tax rate

Net income for the period

Diluted earnings per share

Adjusted (Normalized) Financial Results1

Adjusted EBITDA margin

Adjusted operating earnings

Adjusted operating margin

Adjusted earnings

Adjusted earnings per share

Key Performance Indicators1

Same store revenue growth

Same store revenue growth excluding easyfinancial

Potential monthly lease revenue

Change in potential monthly lease revenue due to ongoing 

operations

easyhome Leasing operating margin

Gross consumer loans receivable

Growth in consumer loans receivable

Bad debt expense as a percentage of easyfinancial revenue

Net charge offs as a percentage of average gross consumer 

loans receivable

easyfinancial operating margin

System-Wide Performance Indicators

Total system revenue2

Total system potential monthly lease revenue3

Total franchisee revenue4

57,796

36,708

15.5%

13,579

7,509

13.0%

1,414

28.9%

4,336

0.33

15.5%

7,509 

13.0%

4,336

0.33

20.3%

6.8%

11,430

51,694

32,784

12.7%

13,120

5,790

11.2%

1,215

17.7%

3,766

0.31

11.1%

4,976 

9.6%

2,885 

0.24

9.0%

2.7%

11,634

6,102

3,924

2.8%

459

1,719

1.8%

199

11.2%

570

0.02

4.4%

2,533 

3.4%

1,451 

0.09

11.3%

4.1%

(204)

662 

614 

48

16.4%

110,704

17,912

24.6%

13.2%

34.1%

68,197

14,768

10,979

15.6%

70,658

11,080

27.6%

14.3%

27.3%

60,515

14,554

9,318

0.8%

40,046 

6,832 

(3.0%)

(1.1%)

6.8%

7,682

214 

1,661

11.8%

12.0%

–

3.5%

29.7%

–

16.4%

–

15.1%

6.5%

–

50.9%

–

50.3%

37.5%

–

–

(1.8%)

7.8%

–

56.7%

61.7%

–

– 

–

12.7%

1.5%

17.8%

1 See description in section “Key Performance Indicators and Non-IFRS Measures”.
2 Includes revenue per consolidated financial statements less revenue received from unconsolidated franchisees plus revenue of unconsolidated franchises. 
3 Includes potential monthly lease revenue for the Company as well as for unconsolidated franchises.
4 Includes revenue from unconsolidated franchise locations.

30  |  easyhome Ltd.

Store Locations Summary

easyhome Leasing

Corporately owned stores

Consolidated franchise locations

Total consolidated stores

Canadian franchise stores

U.S. franchise stores

Total franchise stores

Total easyhome Leasing stores

easyfinancial

Kiosks (in store)

Stand-alone locations

National loan office

Total easyfinancial locations

Locations as at 
Sept. 30, 
2013

Locations 
opened during 
quarter

Locations 
closed / sold 
during quarter

Conversions

Locations as at 
Dec. 31, 
2013

175

8 

183 

18

34 

52

235 

68 

43 

1 

112 

–

1

1

–

2

2

3

–

9

–

9 

(1)

–

(1)

–

–

–

(1)

(2)

–

–

(2)

(1)

–

(1)

1

–

1

– 

(1)

1 

–

–

173 

9 

182 

19 

36 

55

237 

65 

53 

1 

119 

2013 Annual Report  |  31

Summary Financial Results by Operating Segment

($ in 000’s except earnings per share)

easyhome Leasing

easyfinancial

Corporate

Total

Three months ended December 31, 2013

Revenue 

Total operating expenses before depreciation 

and amortization

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income for the period

Diluted earnings per share

39,742 

20,384

12,822

6,536 

18,054 

11,290 

606 

6,158 

–

57,796 

5,034 

36,708 

151 

13,579 

(5,185)

7,509 

1,414 

6,095

1,759

4,336 

0.33 

($ in 000’s except earnings per share)

easyhome Leasing

easyfinancial

Corporate

Total

Three months ended December 31, 2012

Revenue 

Total operating expenses before depreciation and 
amortization and restructuring and other items

Restructuring and other items

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income for the period

Diluted earnings per share

40,745

21,747

–

12,650

6,348

10,949

–

51,694

7,634

–

331

2,984

4,217

33,598

(814)

139

(3,542)

(814)

13,120

5,790

1,215

4,575

809

3,766

0.31

32  |  easyhome Ltd.

 
 
 
Revenue

Revenue for the three month period ended December 31, 2013 was $57.8 million compared to $51.7 million in the 
same period in 2012, an increase of $6.1 million or 11.8%.

easyhome Leasing – Revenue for the three month period ended December 31, 2013 was $39.7 million, a decrease of 
$1.0 million from the comparable period in 2012. Factors impacting revenue in the period include:

• 

• 

• 

• 

 On  December  31,  2012  the  Company  completed  an  exchange  of  stores  with  a  large  U.S.  based  merchandise 
leasing company. The portfolios of the 15 stores acquired in Canada generated $1.4 million less in revenue during 
the fourth quarter of 2013 compared to the revenue generated in the fourth quarter of 2012 by the stores sold in the 
U.S. Lower ancillary fees and collection rates and higher customer attrition contributed to this decline.

 Store  closures  and  sales  which  occurred  during  the  past  15  months  (net  of  the  transfer  of  portfolios  to  nearby 
locations) resulted in a $1.3 million decline in revenue.

 Growth in the franchise network, both from consolidated franchise locations and fees generated from unconsolidated 
franchises, contributed to $0.7 million of revenue growth.

 Finally,  improvements  to  ongoing  operations  resulted  in  organic  portfolio  and  revenue  growth  across  the  store 
network culminating in revenue improvements of $1.0 million in the fourth quarter of 2013 compared with the fourth 
quarter of 2012.

 easyfinancial – Revenue for the three month period ended December 31, 2013 was $18.1 million, an increase of $7.1 
million or 64.9% from the comparable period in 2012. The increase was due to the growth of the consumer loans 
receivable portfolio, which increased from $70.7 million as at December 31, 2012 to $110.7 million as at December 31, 
2013, an increase of 56.7%. The consumer loans receivable portfolio grew $17.9 million during the fourth quarter of 
2013 compared with growth of $11.1 million for the fourth quarter of 2012. 

Total Operating Expenses before Depreciation and Amortization (and Restructuring and Other Items)

Total operating expenses before depreciation and amortization and restructuring and other items was $36.7 million for 
the three month period ended December 31, 2013, an increase of $3.1 million or 9.3% from the comparable period in 
2012. Operating expenses before depreciation and amortization and restructuring and other items represented 63.5% 
of revenue for the fourth quarter of 2013 compared with 65.0% last year. The $3.1 million increase in total operating 
expenses was driven primarily by the higher costs associated with an expanded easyfinancial business, and increased 
incentive compensation expense driven by the rising share price in the quarter and partially offset by lower costs in the 
easyhome Leasing business due to a reduced number of retail locations.

easyhome  Leasing  –  Total  operating  expenses  before  depreciation  and  amortization  and  restructuring  and  other 
items for the three month period ended December 31, 2013 was $20.4 million, a decrease of $1.4 million or 6.3% 
from  the  comparable  period  in  2012.  This  decline  was  driven  primarily  by  the  sale  or  closure  of  underperforming 
stores over the past fifteen months, including the sale of the loss making U.S. stores in the fourth quarter of 2012. 
Consolidated store count consists of corporately owned stores as well as consolidated franchise stores where control 
is achieved other than through ownership of a majority of voting rights. Consolidated store count declined from 204 as 
at December 31, 2012 to 182 at December 31, 2013.

2013 Annual Report  |  33

easyfinancial – Total operating expenses before depreciation and amortization was $11.3 million for the fourth quarter 
of 2013, an increase of $3.7 million or 47.9% from the comparable period in 2012. Operating expenses, excluding bad 
debt, increased by $2.2 million or 48.2% in the quarter. The increase was driven by i) 19 additional locations when 
compared to December 31, 2012, ii) the shift from in store kiosks to higher capacity stand-alone branches, iii) higher 
levels of marketing expenditures to drive customer and portfolio growth and iv) incremental expenditures to develop 
new distribution channels and manage the growing branch network. Overall, branch count increased from 100 as 
at  December  31,  2012  to  119  as  at  December  31,  2013.  Additionally,  stand-alone  branches  (which  have  a  greater 
capacity and a faster growth trajectory than kiosks but also have a higher cost structure) increased from 18 as at 
December 31, 2012 to 53 as at December 31, 2013.

Bad debt expense increased to $4.4 million for the fourth quarter of 2013 from $3.0 million during the comparable 
period in 2012, up 47.4%. The $1.4 million increase was due to the growth of the consumer loans receivable portfolio 
which increased by 56.7% over the past twelve months.

Bad debt expense, expressed as a percentage of easyfinancial revenue, was 24.6% for the fourth quarter of 2013, an 
improvement against the 27.6% reported for the fourth quarter of 2012. Net charge offs as a percentage of the average 
gross consumer loans receivable annualized, was 13.2% in the fourth quarter of 2013, down from the 14.3% reported 
in the fourth quarter of 2012.

Corporate  –  Total  operating  expenses  before  depreciation  and  amortization  and  restructuring  and  other  items 
was $5.0 million for the fourth quarter of 2013 compared to $4.2 million in the fourth quarter of 2012, an increase of 
$0.8 million or 19.4%. Stock based compensation expense, which is driven in part by movements in the Company’s 
share  price,  increased  by  $0.3  million  in  the  fourth  quarter  of  2013  compared  to  the  fourth  quarter  of  2012.  The 
remaining cost increases related primarily to increased corporate compensation and administrative costs to manage 
the  Company’s  growing  business.  Corporate  expenses  before  depreciation  and  amortization  represented  8.7%  of 
revenue in the fourth quarter of 2013 as compared to 8.2% of revenue in fourth quarter of 2012.

Restructuring and Other Items

Total restructuring and other items in the three month period ended December 31, 2012 resulted in a net recovery 
of $0.8 million. There were no restructuring and other items in the three month period ended December 31, 2013.

Depreciation and Amortization

Depreciation and amortization for the three month period ended December 31, 2013 was $13.6 million, up $0.5 million 
or 3.5% from the comparable period in 2012. The increase was attributable to: i) the increased number of easyfinancial 
stand-alone locations, ii) the amortization of the new easyfinancial systems and iii) lower impairment recoveries within the 
leasing business in the current quarter as compared to the fourth quarter of 2012.

Depreciation and amortization represented 23.5% of revenue for the three months ended December 31, 2013, down 
from 25.4% in the comparable period of 2012.

34  |  easyhome Ltd.

Operating Income (Income before Finance Costs and Income Taxes)

Operating income for the three month period ended December 31, 2013 was $7.5 million compared to $5.8 million for 
the comparable period in 2012, an increase of $1.7 million or 29.7%. Excluding restructuring and other items from the 
fourth quarter of 2012, adjusted operating earnings improved by $2.5 million or 50.9% while adjusted operating margin 
improved from 9.6% in the fourth quarter of 2012 to 13.0% in the fourth quarter of 2013.

easyhome Leasing – Operating income was $6.5 million for the fourth quarter of 2013, an increase of $0.2 million 
or 3.0% from the fourth quarter of 2012. The growth in operating income was driven by the sale of the loss making 
U.S. corporate stores and the addition of the portfolios of the acquired stores in the fourth quarter of 2012. Operating 
margin for the fourth quarter of 2013 was 16.4%, up from 15.6% in the fourth quarter of 2012. 

easyfinancial – Operating income was $6.2 million for the fourth quarter of 2013 compared with $3.0 million for the 
comparable period in 2012, an increase of $3.2 million or 106%. Operating margin for the fourth quarter of 2013 was 
34.1% compared with 27.3% in the fourth quarter of 2012. The growth in operating income was driven by the larger 
consumer loans receivable portfolio, a higher average loan book per branch and improvements in consumer loan losses.

Finance Costs

Finance costs for the three month period ended December 31, 2013 were $1.4 million, up $0.2 million from the same 
period in 2012. The increase related to the higher average debt levels in the fourth quarter of 2013 compared to the 
fourth quarter of 2012.

Income Tax Expense

The effective income tax rate for the fourth quarter of 2013 was 28.9% compared to 17.7% in the fourth quarter of 
2012. The effective income tax rate in the fourth quarter of 2012 was reduced by the gain generated on the sale of the 
U.S. corporate stores in the fourth quarter of 2012 which was not taxable due to the application of tax losses carried 
forward from prior fiscal periods. Excluding the impact of the gain generated on the sale of the U.S. corporate stores, 
the effective income tax rate for the fourth quarter of 2012 was 26.0%.

Net Income and EPS

Net income for the fourth quarter of 2013 was $4.3 million, or $0.33 per share on a diluted basis compared to net 
income for the fourth quarter of 2012 of $3.8 million, or $0.31 per share. Excluding restructuring and other items in the 
fourth quarter of 2012, adjusted earnings for the fourth quarter of 2012 were $2.9 million, or $0.24 per share.

2013 Annual Report  |  35

Selected Quarterly Information

($ in millions except per share amounts 
and percentages)

Dec. 
2013

Sept. 
2013

Jun. 
2013

Mar. 
2013

Dec. 
2012

Sept. 
2012

Jun. 
2012

Mar. 
2012

Dec. 
2011

Revenue

Net income for the period

Net income as a percentage 

of revenue

Earnings per Share1

Basic

Diluted

57.8

4.3

54.9

3.8

53.8

3.1

52.4

2.9

51.7

3.8

49.3

2.6

48.9

2.0

49.8

2.6

49.3

2.6

7.5%

6.8%

5.8%

5.6%

7.3%

5.3%

4.1%

5.3%

5.3%

0.34 

0.33

0.32 

0.31 

0.26 

0.26 

0.24 

0.24 

0.32

0.31

0.22

0.22

0.17

0.17

0.22

0.22

0.22

0.22

1 Quarterly earnings per share are not additive and may not equal the annual earnings per share reported. This is due to the effect of stock issued during the year on the basic weighted average 
number of common shares outstanding together with the effects of rounding.

Key Performance Indicators and Non-IFRS Measures

The Company measures the success of its strategy using a number of key performance indicators as described in 
more detail below. Several of these key performance indicators are not measurements in accordance with IFRS and 
should not be considered as an alternative to net income or any other measure of performance under IFRS.

This  MD&A  refers  to  certain  financial  measures  that  are  not  determined  in  accordance  with  IFRS.  Although  these 
measures do not have standardized meanings and may not be comparable to similar measures presented by other 
companies,  these  measures  are  defined  herein  or  can  be  determined  by  reference  to  the  Company’s  financial 
statements. The Company discusses these measures because it believes that they facilitate the understanding of the 
results of its operations and financial position.

Several non-IFRS measures that are used throughout this discussion are defined as follows:

Same Store Revenue Growth

Same store revenue growth measures the revenue growth for all stores that have been open for a minimum of 15 months. 
To calculate same store revenue growth for a period, the revenue for that period is compared to the same period in the 
prior year. Same store revenue growth is influenced by both the Company’s product offerings as well as the number 
of stores which have been open for a 12-36 month time frame, as these stores tend to be in the strongest period of 
growth at this time.

Same store revenue growth

Same store revenue growth excluding easyfinancial

20.3%

6.8%

9.0%

2.7%

17.7%

7.3%

8.9%

1.3%

Three months ended

Year ended

Dec. 31, 2013 Dec. 31, 2012 Dec. 31, 2013 Dec. 31, 2012

Potential Monthly Lease Revenue

Potential  monthly  lease  revenue  reflects  the  revenue  that  the  Company’s  portfolio  of  leased  merchandise  would 
generate in a month providing it collected all lease payments due in that period. Growth in potential monthly lease 
revenue  is  driven  by  several  factors  including  an  increased  number  of  customers,  an  increased  number  of  leased 
assets per customer as well as an increase in the average price of the leased items. The Company believes that its 

36  |  easyhome Ltd.

potential monthly lease revenue is an important indicator of how revenue may change in future periods.

(in $000’s)

Three months ended

Year ended

Dec. 31, 2013 Dec. 31, 2012 Dec. 31, 2013 Dec. 31, 2012

Opening balance – Potential monthly lease revenue

10,843

11,133

11,634

Change due to store openings or acquisitions during the period

Change due to store closures or sales during the period

Change due to ongoing operations

Net change

26

(101)

662

587

803

(917)

614

501

26

(473)

243

(204)

11,694

866

(1,216)

290

(60)

Ending balance – Potential monthly lease revenue

11,430

11,634

11,430

11,634

Gross Consumer Loans Receivable

Gross consumer loans receivable reflects the period end balance of the portfolio before provisioning for potential future 
charge offs. Growth in gross consumer loans receivable is driven by several factors including an increased number of 
customers and an increased loan value per customer. The Company believes that its gross consumer loans receivable 
value is an important indicator of the easyfinancial business and of how revenue may grow in future periods.

(in $000’s)

Gross consumer loans receivable

Growth in gross consumer loans receivable during period

Three months ended

Year ended

Dec. 31, 2013 Dec. 31, 2012 Dec. 31, 2013 Dec. 31, 2012

110,704

17,912

70,658

11,080

110,704

40,046

70,658

23,093

easyfinancial Loan Losses

Net  charge  offs  are  actual  loans  charged  off  net  of  recoveries.  Average  gross  consumer  loans  receivable  has  been 
calculated  based  on  the  average  month  end  loan  balance  for  the  indicated  period.  This  metric  is  a  measure  of  the 
collection performance of the easyfinancial consumer loans receivable portfolio. For interim periods, the rate is annualized. 
Bad debt expense as a percentage of easyfinancial revenue is another measure that reflects the collection performance of 
the easyfinancial consumer loans receivable portfolio. Bad debt expense includes actual write offs net of recoveries and 
the impact of changes to the allowance for loan losses taken against the consumer loans receivable portfolio.

(in $000’s except percentages)

Net charge offs

Average gross consumer loans receivable

Net charge offs as a percentage of average gross 

consumer loans receivable (annualized)

Three months ended

Year ended

Dec. 31, 2013 Dec. 31, 2012 Dec. 31, 2013 Dec. 31, 2012

3,414

103,537

2,362

66,130

12,106

86,968

8,293

56,414

13.2%

14.3%

13.9%

14.7%

Bad debt expense as a percentage of easyfinancial revenue

24.6%

27.6%

25.3%

25.8%

2013 Annual Report  |  37

Adjusted Operating Earnings, Adjusted Earnings, Adjusted Earnings Per Share

At various times, operating income, net income and earnings per share may be affected by unusual items which 
have occurred in the period and which impact the comparability of these measures with other periods. Items are 
considered unusual if they are outside of normal business activities, significant in amount and scope and are not 
expected to occur on a recurring basis. The Company defines i) adjusted operating earnings as operating income 
excluding such unusual and non-recurring items, ii) adjusted earnings as net income excluding such items and iii) 
adjusted earnings per share as diluted earnings per share excluding such items. The Company believes that adjusted 
operating earnings, adjusted earnings and adjusted earnings per share are important measures of the profitability of 
operations adjusted for the effects of unusual items.

Items  which  can  be  used  to  adjust  operating  income,  net  income  and  earnings  per  share  for  the  three  months 
and years ended December 31, 2013 and 2012 include those indicated in the chart below:

(in $000’s except number of shares and per share amounts)

Dec. 31, 2013 Dec. 31, 2012 Dec. 31, 2013 Dec. 31, 2012

Three months ended

Year ended

Operating income as stated

7,509

5,790

24,965

Restructuring and other items included in operating expenses1

Insurance reimbursement included in operating expenses2

Gain on disposal of U.S. leasing stores, net of restructuring costs3

Net restructuring and other items

Adjusted operating earnings

Net income as stated

Restructuring and other items included in operating expenses1

Insurance reimbursement included in operating expenses2

Gain on disposal of U.S. leasing stores, net of restructuring costs3

Tax impact of above items

Net restructuring and other items

Adjusted earnings

–

–

–

–

7,509

4,336

–

–

–

–

–

4,336

–

–

(814)

(814)

4,976

3,766

–

–

(814)

(67)

(881)

2,885

17,709

1,379 

(943)

(814)

(378) 

–

–

–

–

24,965

17,331

14,182

–

–

–

–

–

11,057

1,379 

(943)

(814)

(198)

(576) 

14,182

10,481

Weighted average number of diluted shares outstanding

13,094

12,050

12,309

11,999

Diluted earnings per share as stated

Per share impact of restructuring and other items

Adjusted diluted earnings per share

0.33

–

0.33

0.31

(0.07)

0.24

1.15

–

1.15

0.92

(0.05) 

0.87

1 During the third quarter of 2012, the Company restructured the management and operating procedures of its leasing segment and closed 13 of its underperforming locations incurring 
incremental charges of $1.4 million. 

2 During the third quarter of 2012, the Company received a reimbursement of a portion of the costs incurred to perform a forensic investigation into an employee fraud from its insurers. 

3 On December 31, 2012, the Company completed an exchange of stores with a large U.S. based rent-to-own company. The exchange consisted of the concurrent sale of the assets and 
operations of 15 leasing stores owned by easyhome in the U.S. and the purchase of the assets and operations of 15 leasing stores in Canada. The Company recorded a gain of $814 on this 
transaction, net of certain related restructuring costs. The gain is recorded in the corporate segment.

38  |  easyhome Ltd.

Operating Expenses Before Depreciation and Amortization

The  Company  defines  operating  expenses  before  depreciation  and  amortization  as  total  operating  expenses 
excluding depreciation and amortization expenses for the period. The Company believes that operating expenses 
before depreciation and amortization is an important measure of the cost of operations adjusted for the effects of 
purchasing decisions that may have been made in prior periods. 

(in $000’s except percentages)

Operating expenses before depreciation 

and amortization as stated

Restructuring and other items

Adjusted operating expenses before depreciation 

and amortization

Divided by revenue

Operating expenses before depreciation 

and amortization as % of revenue

(in $000’s except percentages)

Operating expenses before depreciation 

and amortization as stated

Restructuring and other items

Adjusted operating expenses before depreciation 

and amortization

Divided by revenue

Operating expenses before depreciation 

and amortization as % of revenue

Three months ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

36,708

32,784

32,784

–

–

814

36,708

32,784

33,598

57,796

51,694

51,694

63.5%

63.4%

65.0%

Year ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

140,137

129,198

129,198

–

–

(378)

140,137

129,198

129,576

218,814

199,673

199,673

64.0%

64.7%

64.9%

2013 Annual Report  |  39

Operating Margin

The Company defines operating margin as operating income divided by revenue. The Company believes operating 
margin is an important measure of the profitability of operations which in turn, assists it in assessing the Company’s 
ability to generate cash to pay interest on its debt and to pay dividends. 

Three months ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

7,509

–

7,509

57,796

13.0%

5,790

–

5,790

51,694

11.2%

5,790

(814)

4,976

51,694

9.6%

Year ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

24,965

17,709

–

24,965

218,814

11.4%

–

17,709

199,673

8.9%

17,709

(378)

17,331

199,673

8.7%

(in $000’s except percentages)

Operating income

Restructuring and other items

Adjusted operating earnings

Divided by revenue

Operating margin

(in $000’s except percentages)

Operating income

Restructuring and other items

Adjusted operating earnings

Divided by revenue

Operating margin

40  |  easyhome Ltd.

Earnings before Interest, Taxes, Depreciation and Amortization and EBITDA Margin

The Company defines EBITDA as earnings before interest, taxes, depreciation and amortization, excluding depreciation 
of lease assets. The Company uses EBITDA, among other measures, to assess the operating performance of its 
ongoing businesses. EBITDA margin is calculated as EBITDA divided by revenue.

(in $000’s except periods and percentages)

Net income as stated

Finance costs

Income tax expense

Depreciation and amortization, excluding depreciation of lease assets

EBITDA

Restructuring and other items

Adjusted EBITDA

Divided by revenue

EBITDA margin

(in $000’s except periods and percentages)

Net income as stated

Finance costs

Income tax expense

Depreciation and amortization, excluding depreciation of lease assets

EBITDA

Restructuring and other items

Adjusted EBITDA

Divided by revenue

EBITDA margin

Three months ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

4,336

1,414

1,759

1,421

8,930

–

8,930

57,796

15.5%

3,766

1,215

809

786

6,576

–

6,576

51,694

12.7%

3,766

1,215

809

786

6,576

(814)

5,762

51,694

11.1%

Year ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

14,182

11,057

11,057

5,638

5,145

5,634

2,643

4,009

4,387

30,599

22,096

–

30,599

218,814

14.0%

–

22,096

199,673

11.1%

2,643

4,009

4,387

22,096

(378)

21,718

199,673

10.9%

2013 Annual Report  |  41

Return on Equity

The  Company  defines  return  on  equity  as  annualized  net  income  in  the  period  divided  by  average  shareholders’ 
equity for the period. The Company believes return on equity is an important measure of how shareholders’ invested 
capital is utilized in the business. 

Three months ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

4,336

3,766

–

–

–

4,336

X 4/1

124,216

14.0%

–

–

–

3,766

X 4/1

3,766

(814)

(67)

(881)

2,885

X 4/1

103,366

103,366

14.6%

11.2%

Year ended

Dec. 31, 2013 Dec. 31, 2012

Dec. 31, 2012 
(adjusted)

14,182

11,057

11,057

–

–

–

14,182

X 4/4

114,071

12.4%

–

–

–

11,057

X 4/4

(378)

(198)

(576)

10,481

X 4/4

100,668

100,668

11.0%

10.4%

(in $000’s except periods and percentages)

Net income as stated

Restructuring and other items

Tax impact of restructuring and other items

Net restructuring and other items

Adjusted earnings

Multiplied by number of periods in year

Divided by average shareholders’ equity for the period

Return on equity

(in $000’s except periods and percentages)

Net income as stated

Restructuring and other items

Tax impact of restructuring and other items

Net restructuring and other items

Adjusted earnings

Multiplied by number of periods in year

Divided by average shareholders’ equity for the period

Return on equity

42  |  easyhome Ltd.

Financial Condition

The  following  table  provides  a  summary  of  certain  information  with  respect  to  the  Company’s  capitalization  and 
financial position as at December 31, 2013 and December 31, 2012.

(in $000’s except for ratios)

Total assets

External debt (includes term loan)

Other liabilities

Total liabilities

Shareholders’ equity

Total capitalization (total debt plus total shareholders’ equity)

External debt to shareholders’ equity

External debt to total capitalization

External debt to Adjusted EBITDA

Dec. 31, 
2013

Dec. 31, 
2012

232,900

189,927

61,374

35,893

97,267

135,633

197,007

0.45

0.31

2.01

39,611

45,303

84,914

105,013

144,624

0.38

0.27

1.82

Total assets were $232.9 million at December 31, 2013, an increase of $43.0 million or 22.6% over December 31, 2012. 
The growth in total assets was driven primarily by: i) the increased size of the net consumer loans receivable portfolio 
which increased by $37.3 million from December 31, 2012 to December 31, 2013 and ii) the Company’s investment in 
property and equipment and intangible assets (specifically software) which increased by $5.4 million year over year.

The growth in total assets has been financed by a $12.4 million increase in total liabilities (which includes a $21.8 million 
increase in external debt) and a $30.6 million increase in total shareholder’s equity (which includes the net $19.0 million 
raised in the common share equity offering completed on November 12, 2013). Although the Company has continued 
to maintain its dividend payments to its shareholders, a large portion of the Company’s earnings over the prior 12 months 
have been retained to fund the growth of easyfinancial.

The Company’s external debt included a bank revolving credit facility which supported the leasing business and a term 
loan facility which supported easyfinancial.

Canadian dollar loans under the bank revolving credit facility bore interest at the lead lenders prime rate plus 150 to 
250 bps, depending on the Company’s total debt to earnings before interest, taxes, depreciation and amortization 
[“EBITDA”] ratio. The bank revolving credit facility was fully secured by a first charge on substantially all of the assets 
of the Company and its subsidiaries, excluding easyfinancial, and a second charge on the assets of easyfinancial. The 
Company’s interest rate under the facility as at December 31, 2013 was 5.00%. On October 3, 2013, the Company 
amended  the  terms  of  the  bank  revolving  credit  facility  to  eliminate  a  scheduled  reduction  in  the  maximum  limit, 
extending the maximum limit of $35.0 million through to the maturity date of October 4, 2015. 

Canadian dollar loans under the term loan credit facility bore interest at 8.7% over the Canadian Bankers’ Acceptance 
rate. All borrowings under the term loan credit facility were secured by a first charge on the assets of easyfinancial 
and a second charge on substantially all of the other assets of the Company and its subsidiaries and will mature on 
October 4, 2017. The Company’s interest rate under the term loan facility as at December 31, 2013 was 9.98%.

At December 31, 2013 and December 31, 2012, the Company was in compliance with all of its financial covenants 
under its lending agreements.

2013 Annual Report  |  43

Liquidity and Capital Resources

Summary of Cash Flow Components

(in $000’s)

Cash provided by operating activities before issuance 

of consumer loans receivable

Three months ended

Year ended

Dec. 31, 2013 Dec. 31, 2012 Dec. 31, 2013 Dec. 31, 2012

22,276 

29,144 

70,989

89,581 

Net issuance of consumer loans receivable

(21,329)

(13,495)

(52,152)

(31,425)

Cash provided by operating activities

Cash used in investing activities

Financing activities

Net increase (decrease) in cash for the period

947

15,649 

18,837 

58,156 

(21,162)

20,741

526

(18,664)

(57,880)

(57,349)

6,605

3,590

36,741

(2,302)

2,805

3,612 

Cash flows provided by operating activities for the three month period ended December 31, 2013 were $0.9 million. 
Included  in  this  $0.9  million  was  a  net  investment  of  $21.3  million  to  increase  the  easyfinancial  consumer  loans 
receivable portfolio. If this net investment in the easyfinancial consumer loans receivable portfolio was treated as cash 
flows from investing activities, the cash flows generated by operating activities would be $22.3 million in the fourth 
quarter of 2013, down $6.9 million compared to the fourth quarter of 2012. While net income was higher, the decline in 
cash flow provided by operating activities was due primarily to changes in the Company’s working capital, particularly 
the $7.0 million payable outstanding as at December 31, 2012 related to the 15 Canadian merchandise leasing stores 
acquired in the fourth quarter of 2012.

Cash flows from financing activities for the three month period ended December 31, 2013 were $20.7 million which 
included the net proceeds of $19.0 million from the common share equity offering that was completed on November 
12, 2013.

Cash flows in the fourth quarter of 2013 enabled the Company to i) meet the growth demands of easyfinancial as 
described above, ii) invest $18.9 million in new lease assets, iii) invest $3.5 million in additional property and equipment 
and intangible assets, and iv) maintain its dividend payments.

Cash  flows  provided  by  operating  activities  for  the  year  ended  December  31,  2013  were  $18.8  million.  Included 
in  this  $18.8  million  is  a  net  investment  of  $52.2  million  to  increase  the  easyfinancial  consumer  loans  receivable 
portfolio. If this net investment in the easyfinancial consumer loans receivable portfolio was treated as cash flow from 
investing activities, the cash flows generated by operating activities would be $71.0 million, down $18.6 million from the 
comparable period of 2012. A large portion of the change in cash flows provided by operating activities between 2012 
and 2013 was due to the timing of cash payments and receipts related to the purchase and sale of stores that occurred 
in the fourth quarter of 2012. Additionally, cash flows from operating activities in 2013 were negatively impacted by the 
timing of vendor and income tax payments when compared to 2012.

Cash  flows  from  financing  activities  for  the  year  ended  December  31,  2013  were  $36.7  million  which  included  the 
additional advance of $20.0 million under the Company’s term loan facility and the net proceeds of $19.0 million from 
the common share equity offering that was completed on November 12, 2013.

The  cash  flows  from  operating  activities  for  the  year  ended  December  31,  2013  enabled  the  Company  to  i)  meet 
the  growth  demands  of  easyfinancial  as  described  above,  ii)  invest  $49.4  million  in  new  lease  assets,  iii)  invest 
$11.2 million in additional property and equipment and intangible assets, and iv) maintain its dividend payments.

44  |  easyhome Ltd.

The Company believes that the cash flows provided by operations will be sufficient in the near-term to meet operational 
requirements,  purchase  lease  assets,  meet  capital  spending  requirements  and  pay  dividends.  Also,  the  additional 
availability  under  the  Company’s  credit  facilities  and  the  proceeds  of  the  equity  offering  that  closed  on  November 
12, 2013 will allow the Company to grow its consumer loans receivable portfolio through much of 2014. However, for 
easyfinancial to achieve its full long-term growth potential, additional sources of financing over and above the currently 
available credit facility and term loan are required. There is no certainty that these long term sources of capital will be 
available or at terms favourable to the Company.

Outstanding Shares and Dividends

As at March 5, 2014 there were 13,289,325 shares, 538,225 options, 436,755 RSU’s and no warrants outstanding.

For the three month period ended December 31, 2013, the Company paid a $0.085 per share quarterly dividend on 
outstanding common shares. The Company reviews its dividend distribution policy on a regular basis, evaluating its 
financial position, profitability, cash flow and other factors the Board of Directors considers relevant. No dividends may 
be declared in the event there is a default of the loan facility, or where such payment would lead to a default.

The following table sets forth the quarterly dividends paid by the Company in the fourth quarter of the years indicated:

Dividend per share

Percentage increase

2013

2012

2011

2010

2009

2008

2007

$ 0.085

$ 0.085

$ 0.085

$ 0.085

$ 0.085

$ 0.085

$ 0.070

0.0%

0.0%

0.0%

0.0%

0.0%

21.4%

16.7%

Commitments, Guarantees and Contingencies

Commitments

The Company is committed to long-term service contracts and operating leases for premises, equipment, vehicles 
and signage. The minimum annual lease payments plus estimated operating costs and other commitments required 
for the next 5 years and thereafter are approximately as follows:

(in $000’s)

Premises

Other operating lease obligations

Other

Total contractual obligations

Class Action Lawsuit

Within 
1 year

After 1 year 
but not more 
than 5 years

More than 
5 years

21,346

1,238

1,344

23,928

45,427

2,172

1,871

49,470

4,144

–

–

4,144

The Company and certain of its current and former officers were named as defendants in a lawsuit filed in the Ontario 
Superior  Court  of  Justice  on  October  25,  2010.  This  lawsuit  was  commenced  by  Andrew  Sorensen,  on  behalf  of 
shareholders who acquired the Company’s common shares between April 8, 2008 and October 15, 2010. The claim 
was brought under section 138 of the Ontario Securities Act. The plaintiff alleged, among other things, that, arising 
out  of  an  employee  fraud  discovered  in  2010,  the  Company  and  certain  of  its  former  and  current  officers  made 

2013 Annual Report  |  45

misrepresentations  about  the  Company’s  consolidated  financial  statements  being  prepared  in  accordance  with 
Canadian generally accepted accounting principles. The claim sought $10 million in general damages. On March 26, 
2012, the lawsuit was certified as a class proceeding on consent. 

During the first quarter of 2013, the Company reached an agreement to settle with the class action plaintiffs for $2.25 
million, all inclusive, to be distributed to members of the class in accordance with procedures set out in the settlement 
agreement. On June 10, 2013, the court approved the settlement agreement. The settlement amount was paid by 
the Company’s insurer pursuant to the Company’s insurance policies and held in escrow by an administrator who 
distributes the funds to class members. The settlement agreement denies any admissions of liability on the part of the 
Company or any of its current or former officers or directors.

The settlement reflects an agreement between all parties to resolve the action and avoid increasing costs and time 
commitments necessarily involved in litigation. The Company has not recorded any liability related to these matters. 

Other Legal Actions

The Company is involved in various legal matters arising in the ordinary course of business. The resolution of these 
matters is not expected to have a material adverse effect on the Company’s financial position, financial performance 
or cash flows.

The Company has agreed to indemnify its directors and officers and particular employees in accordance with the 
Company’s policies. The Company maintains insurance policies that may provide coverage against certain claims.

Risk Factors

Overview

The  Company’s  activities  are  exposed  to  a  variety  of  operational  and  financial  risks.  The  Company’s  overall  risk 
management  program  focuses  on  the  unpredictability  of  financial  and  economic  markets  and  seeks  to  minimize 
potential  adverse  effects  on  the  Company’s  financial  performance.  The  Company’s  Board  of  Directors  has  overall 
responsibility for the establishment and oversight of the Company’s risk management framework. The Audit Committee 
of the Board of Directors reviews the Company’s risk management policies on an annual basis.

Dependence on Key Personnel

One of the biggest limiting factors in the Company’s performance and expansion plans will be the hiring and retention 
of the best people for the job. Over the past few years, the Company has improved its hiring competencies and its 
training programs such that employee retention has improved by more than 50% since 2000.

In particular, the Company is dependent on the abilities, experiences and efforts of its senior management team and 
other key employees. The loss of these individuals without adequate replacement could materially adversely affect its 
business and operations.

As  a  consequence  of  its  growth  strategy  and  relatively  high  employee  turnover  at  the  store  level,  the  Company 
requires a growing number of qualified managers and other store personnel to operate its stores successfully. There 
is competition for such personnel and there can be no assurances that the Company will be successful in attracting 
and retaining such personnel as it may require. If the Company is unable to attract and retain qualified personnel or its 
costs to do so increase dramatically, its operations would be materially adversely affected.

46  |  easyhome Ltd.

Government Regulation and Compliance

The Company takes reasonable measures to ensure compliance with governing statutes, regulations and regulatory 
policies. A failure to comply with such statutes, regulations or regulatory policies could result in sanctions, fines or 
other settlements that could adversely affect both its earnings and reputation. Changes to laws, statutes, regulations 
or  regulatory  policies  could  also  change  the  economics  of  the  Company’s  merchandise  leasing  and  consumer 
lending businesses.

Numerous consumer protection laws and related regulations impose substantial requirements upon lenders involved 
in consumer finance, including leasing and lending. Also, federal and provincial laws impose restrictions on consumer 
transactions and require contract disclosures relating to the cost of borrowing and other matters. These requirements 
impose specific statutory liabilities upon creditors who fail to comply with their provisions.

easyhome currently operates in an unregulated environment with regards to capital requirements. The Criminal Code 
of Canada, however, imposes a restriction on the cost of borrowing in any lending transaction of 60% per year. The 
application of capital requirements or a reduction in the maximum cost of borrowing could have a material adverse 
effect on the Company’s financial condition, liquidity and results of operations.

Liquidity Risk

The  Company  manages  its  capital  to  maintain  its  ability  to  continue  as  a  going  concern  and  to  provide  adequate 
returns to shareholders by way of share appreciation and dividends. The capital structure of the Company consists of 
external debt and shareholders’ equity, which comprises issued capital, contributed surplus and retained earnings.

The Company manages its capital structure and makes adjustments to it in light of economic conditions. The Company, 
upon approval from its Board of Directors, will balance its overall capital structure through new share issuances, share 
repurchases, the payment of dividends, increasing or decreasing debt or by undertaking other activities as deemed 
appropriate under the specific circumstances. The Company’s strategy, objectives, measures, definitions and targets 
have not changed significantly from the prior period.

The Company’s revolving credit and term debt facilities must be renewed on a periodic basis. These facilities contain 
restrictions on the Company’s ability to, among other things, pay dividends, sell or transfer assets, incur additional debt, 
repay other debt, make certain investments or acquisitions, repurchase or redeem shares and engage in alternate 
business activities. The facilities also contain a number of covenants that require the Company to maintain certain 
specified financial ratios. Failure to meet any of these covenants could result in an event of default under these facilities 
which could, in turn, allow the lenders to declare all amounts outstanding to be immediately due and payable. In such a 
case, the financial condition, liquidity and results of operations of the Company could materially suffer.

The Company has been successful in renewing and expanding the revolving credit and term debt facilities in the past. 
If the Company were unable to renew these facilities on acceptable terms when they became due, however, there 
could be a material adverse effect on the Company’s financial condition, liquidity and results of operations.

Future Capital Needs

The  Company  believes  that  the  cash  flow  expected  to  be  provided  by  operations  during  2014,  coupled  with  the 
available  loan  facilities  and  the  proceeds  of  the  common  share  equity  offering  completed  on  November  12,  2013 
will be sufficient in the near term to meet operational requirements, purchase leased assets, meet capital spending 
requirements  and  pay  dividends.  Additionally,  the  Company  is  able  to  manage  the  growth  of  its  consumer  loans 
receivable portfolio based on the amount of available financing.

2013 Annual Report  |  47

The Company has publicly stated that it intends to significantly expand its consumer lending business. To achieve this 
goal, it will require additional funds which can be obtained through various sources, including debt or equity financing. 
There can be no assurance, however, that additional funding will be available when needed or will be available on terms 
acceptable to the Company. If additional funds are raised by issuing equity securities, shareholders may incur dilution.

Operational Risk

Operational risk, which is inherent in all business activities, is the potential for loss as a result of external events, human 
behaviour  (including  error  and  fraud  or  other  inappropriate  behaviour)  or  inadequacy  or  the  failure  of  processes, 
procedures  or  controls.  The  impact  may  include  financial  loss,  loss  of  reputation,  and  loss  of  competitive  position 
or regulatory or civil penalties. While operational risk cannot be eliminated, the Company continues to take steps to 
mitigate this risk. The financial measure of operational risk is the actual losses incurred. No material losses occurred as 
a result of operational risk in 2013. 

Litigation

From time to time the Company may be involved in material litigation. There can be no assurance that any litigation 
in which the Company may become involved in the future will not have a material adverse effect on the Company’s 
business, financial condition or results of operations.

Competition

Competition from U.S. based merchandise leasing companies and others in the Canadian market will increase the 
competition  for  customers  and  employees.  Although  the  Company  believes  that  such  competition  will  stimulate 
industry growth, this increased competition could have a material adverse effect on the Company’s operational results 
should the Company not be able to adequately respond to it.

Other  factors  that  may  adversely  affect  the  Company’s  growth  are  further  competition  from  merchandise  rental 
businesses and, to a lesser extent, rental stores that do not offer a purchase option. The Company also competes with 
discount stores and other retail outlets that offer an installment sales program or offer comparable products and prices 
and with financial institutions and payday lenders that offer consumer loans. Furthermore, additional competitors, both 
domestic and international, may emerge since barriers to entry are relatively low. 

The  Company’s  financial  services  business  occupies  a  market  niche  between  traditional  financial  institutions  and 
short-term pay-day lenders. As such, it competes with companies from each of these sectors. Competition is based 
primarily on access, flexibility and cost (interest rate). Since the Company’s products are more affordable than pay-day 
loans while being more accessible and flexible  than banks,  the Company  offers  alternatives  to  customers that are 
not being adequately served by the incumbent participants in either of these market sectors. Although there may be 
other, larger companies that offer products similar to those offered by the Company’s financial services business, the 
Company believes that the potential marketplace is sufficiently large enough that such competition will not adversely 
affect the Company’s operational results in the near term.

48  |  easyhome Ltd.

Future Growth

The Company’s growth strategy is focused on easyfinancial. The Company’s ability to increase its customer and revenue 
base is contingent, in part, on its ability to secure additional stand-alone locations and evolve its delivery channels to 
access customers through means other than traditional retail locations. Revenue growth could be impacted significantly 
if the Company is not able to hire and train high quality management and staff to operate the stores and kiosks. The 
growth in the easyfinancial loan book could also be impaired if the Company is unable to secure adequate financing.

Credit Risk

The maximum exposure to credit risk is represented by the carrying amount of the amounts receivable, consumer loans 
receivable and assets on lease with customers under merchandise lease agreements. The Company leases products and 
makes consumer loans to thousands of customers and has policies and procedures that are intended to ensure that 
it has no concentration of credit risk with any particular individual, company or other entity, although the Company is 
subject to a higher level of credit risk due to the credit constrained nature of many of the Company’s customers.

The credit risk related to amounts receivable and consumer loans receivable results principally from the possibility 
of  default  on  rebate  payments,  consumer  loans  and  amounts  due  from  licensee  and  former  related  parties.  The 
Company  deals  with  reputable  companies,  performs  ongoing  credit  evaluations  of  creditors  and  consumers  and 
allows for uncollectible amounts where determined to be appropriate.

The  credit  risk  on  the  Company’s  consumer  loans  receivable  is  also  impacted  by  both  the  credit  policies  and  the 
lending practices which are overseen by the Company’s senior management.

The credit risk related to assets on lease with customers results from the possibility of customer default with respect to 
agreed payments. The Company has a collection process in place in the event of payment default, which concludes 
with the recovery of the lease asset if satisfactory payment terms cannot be worked out, as the Company maintains 
ownership of the lease assets until payment options are exercised.

The Company cannot guarantee that delinquency and loss levels will correspond with the historical levels experienced 
and there is a risk that delinquency and loss rates could increase significantly.

Interest Rate Risk

Interest  rate  risk  measures  the  Company’s  risk  of  financial  loss  due  to  adverse  movements  in  interest  rates.  The 
Company is subject to interest rate risk as all credit facilities bear interest at variable rates. The Company does not hedge 
interest rates and future changes in interest rates will affect the amount of interest expense payable by the Company.

Foreign Exchange

The Company sources some of its merchandise out of the U.S. and as such, the Company’s Canadian operations 
have U.S. denominated cash and payables balances. In addition a significant portion of the revenue generated by the 
Company’s franchising business is denominated in U.S. dollars. As a result, the Company has both foreign exchange 
transaction and translation risk.

Although  easyhome  has  significant  U.S.  denominated  purchases,  the  Company  has  historically  been  able  to  price 
its lease transactions to compensate for the impact of foreign currency fluctuations on its purchases. The Company 
currently does not actively hedge foreign currency risk and transacts in foreign currencies on a spot basis.

2013 Annual Report  |  49

Technology Risk

The  Company  is  dependent  upon  the  successful  and  uninterrupted  functioning  of  its  computer,  internet  and  data 
processing systems. The failure of these systems could interrupt operations or materially impact the Company’s ability 
to enter into new lease or lending transactions and service customer accounts. Although the Company has extensive 
information technology security plans and disaster recovery plans, if sustained, such a failure could have a material 
adverse effect on the Company’s financial condition, liquidity and results of operations.

Economic Conditions

Current uncertainty in general economic conditions may negatively affect the Company’s financial results. A prolonged 
period of economic decline could have a material adverse effect on its results of operations and financial condition 
and exacerbate some of the other risk factors described herein. The Company can neither predict the impact current 
economic conditions will have on its future results, nor predict when the economic environment will change.

Critical Accounting Estimates

The  preparation  of  financial  statements  requires  management  to  make  estimates  and  assumptions  that  affect 
the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the 
consolidated financial statements and the reported amounts of revenue and expenses during the year. Actual amounts 
could differ from these estimates.

Key areas of estimation where management has made difficult, complex or subjective judgments often in respect 
of matters that are inherently uncertain are:

• 

• 

• 

• 

• 

 consumer loan losses

 cost of lease assets

 depreciation of lease assets

 depreciation of property and equipment 

 allocation of the purchase price in business 
combinations

• 

 impairment and recovery of non-financial assets

• 

• 

• 

• 

• 

• 

• 

 impairment of goodwill and indefinite life intangibles

 fair value of stock-based compensation

 provisions

 contingencies

 taxation amounts

 unearned revenue

 consolidation of SPEs

Significant  changes  in  assumptions,  including  those  with  respect  to  future  business  plans  and  cash  flows,  could 
change the recorded amounts by a material amount.

The Company’s critical accounting estimates are fully described in the Company’s December 31, 2013 Notes to the 
Financial Statements.

50  |  easyhome Ltd.

Adoption of New Accounting Standards and Standards Issued But Not Yet Effective

Certain new accounting standards were adopted by the Company in 2013. There was no financial impact, however, 
of adopting these new accounting standards except for certain additional note disclosure requirements. Refer to the 
Company’s December 31, 2013 Notes to the Financial Statements for a description of accounting standards adopted 
in the period and standards issued but not yet effective.

Internal Controls

Disclosure Controls and Procedures [“DC&P”] 

DC&P are designed to provide reasonable assurance that information required to be disclosed by the Company in 
reports filed with or submitted to various securities regulators is recorded, processed, summarized and reported within 
the time periods specified. This information is gathered and reported to the Company’s management, including the Chief 
Executive Officer [“CEO”] and Chief Financial Officer [“CFO”], so that timely decisions can be made regarding disclosure.

The Company’s management, under supervision of, and with the participation of, the CEO and CFO, have designed 
and evaluated the Company’s DC&P, as required in Canada by National Instrument 52-109, “Certification of Disclosure 
in Issuers’ Annual and Interim Filings”. Based on this evaluation, the CEO and CFO have concluded that the design of 
the system of disclosure controls and procedures were effective as at December 31, 2013.

Internal Control over Financial Reporting [“ICFR”] 

ICFR is a process designed by, or under the supervision of, senior management, and effected by the Board of Directors, 
management and other personnel, to provide reasonable assurances regarding the reliability of financial reporting and 
preparation of the Company’s consolidated financial statements in accordance with IFRS. Management is responsible 
for establishing and maintaining ICFR and designs such controls to attempt to ensure that the required objectives of 
these internal controls have been met. Management uses the Internal Control – Integrated Framework to evaluate the 
effectiveness of internal control over financial reporting, which is a recognized and suitable framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).

In designing and evaluating such controls, it should be recognized that due to inherent limitations, any controls, no 
matter how well designed and operated, can provide only reasonable assurance and may not prevent or detect all 
misstatements as a result of, among other things, error or fraud. Projections of any evaluations of effectiveness to 
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that 
the degree of compliance with the policies and/or procedures may deteriorate.

Changes to ICFR During 2013

There  were  no  material  changes  in  the  Company’s  ICFR  that  occurred  or  were  finalized  during  the  year  ended 
December 31, 2013.

Evaluation of ICFR at December 31, 2013

As at December 31, 2013, under the direction and supervision of the CEO and CFO, the Company has evaluated 
the effectiveness of the Company’s ICFR. The evaluation included a review of key controls, testing and evaluation of 
such test results. Based on this evaluation, the CEO and CFO have concluded that the design and operation of the 
Company’s internal control over financial reporting were effective as at December 31, 2013.

2013 Annual Report  |  51

Management’s Responsibility for Financial Reporting

The accompanying consolidated financial statements and the information in this Annual Report are the responsibility 
of management and have been approved by the Board of Directors.

The consolidated financial statements have been prepared by management in accordance with International Financial 
Reporting Standards (“IFRS”) and include some amounts based on management’s best estimates and judgments. 
When alternative accounting methods exist, management has chosen those it considers most appropriate in the 
circumstances. Management has prepared the financial information presented elsewhere in the annual report and 
has ensured that it is consistent with the financial statements.

easyhome Ltd. maintains a system of internal controls to provide reasonable assurance that transactions are properly 
authorized, financial records are accurate and reliable, and the Company’s assets are properly accounted for and 
adequately safeguarded.

The Board of Directors is responsible for ensuring that management fulfills its responsibility for financial reporting 
and is ultimately responsible for reviewing and approving the financial statements. The Board of Directors carries 
out its responsibility for the financial statements through its Audit Committee. This Committee meets periodically 
with management and the external auditors to review the financial statements and the annual report and to discuss 
audit, financial and internal control matters. The Company’s external auditors have full and free access to the Audit 
Committee.

The financial statements have been subject to an audit by the Company’s external auditors, Ernst & Young LLP,  
in accordance with Canadian generally accepted auditing standards on behalf of the shareholders.

David Ingram
President and Chief Executive Officer

Steve Goertz
Senior Vice President & Chief Financial Officer

52  |  easyhome Ltd.

Independent Auditors’ Report

To the Shareholders of easyhome Ltd.

We  have  audited  the  accompanying  consolidated  financial  statements  of  easyhome  Ltd.,  which  comprise  the 
consolidated statements of financial position as at December 31, 2013 and 2012, and the consolidated statements 
of income, comprehensive income, changes in shareholders’ equity and cash flows for the years then ended, and a 
summary of significant accounting policies and other explanatory information.

Management’s Responsibility for the Consolidated Financial Statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  these  consolidated  financial  statements  in 
accordance with International Financial Reporting Standards, and for such internal control as management determines 
is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, 
whether due to fraud or error.

Auditors’ Responsibility

Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements  based  on  our  audits.  We 
conducted our audits in accordance with Canadian generally accepted auditing standards. Those standards require 
that  we  comply  with  ethical  requirements  and  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about 
whether the consolidated financial statements are free from material misstatement.

An  audit  involves  performing  procedures  to  obtain  audit  evidence  about  the  amounts  and  disclosures  in  the 
consolidated  financial  statements.  The  procedures  selected  depend  on  the  auditors’  judgment,  including  the 
assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or 
error. In making those risk assessments, the auditors consider internal control relevant to the entity’s preparation and 
fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate 
in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal 
control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness 
of accounting estimates made by management, as well as evaluating the overall presentation of the consolidated 
financial statements.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for 
our audit opinion.

Opinion

In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of 
easyhome Ltd. as at December 31, 2013 and 2012, and its financial performance and its cash flows for the years then 
ended in accordance with International Financial Reporting Standards. 

Chartered Accountants 
Licensed Public Accountants

Toronto, Canada 
March 5, 2014

2013 Annual Report  |  53

Consolidated Statements of Financial Position

(expressed in thousands of Canadian dollars)

As at 
December 31, 2013

As at 
December 31, 2012

Note 6

Note 7

Note 8

Note 9

Note 10

Note 18

Note 11

Note 11

Note 13

Note 15

Note 14

Note 13

Note 22

Note 15

Note 16

ASSETS

Cash

Amounts receivable

Prepaid expenses

Consumer loans receivable

Lease assets

Property and equipment

Deferred tax assets

Intangible assets

Goodwill

TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS’ EQUITY

Liabilities

Bank revolving credit facility

Accounts payable and accrued liabilities

Income taxes payable

Dividends payable

Deferred lease inducements

Unearned revenue

Provisions

Term loan

TOTAL LIABILITIES

Contingencies

Shareholders’ equity

Share capital

Contributed surplus

Accumulated other comprehensive income (loss)

Retained earnings

TOTAL SHAREHOLDERS’ EQUITY

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY

See accompanying notes to the consolidated financial statements

On behalf of the Board:

 2,329 

 7,206 

 1,699 

 103,936 

 68,453 

 15,793 

 3,997 

 9,524 

 19,963 

 232,900 

 23,496 

 24,301 

 3,929 

 1,130 

 2,749 

 3,763 

 21 

 37,878 

 97,267 

 79,923 

 4,169 

 307 

 51,234 

 135,633 

 232,900 

4,631 

5,536 

964 

66,584 

68,075 

13,729 

4,232 

6,213 

19,963 

 189,927 

21,281 

33,155 

4,216 

1,012 

2,462 

3,922 

536 

18,330 

 84,914 

60,885 

3,035 

(137)

41,230 

 105,013 

 189,927 

David Ingram, Director

Donald K. Johnson, Director

54  |  easyhome Ltd.

Consolidated Statements of Income

(expressed in thousands of Canadian dollars except earnings per share)

December 31, 2013 December 31, 2012

Year Ended

REVENUE

Lease revenue

Interest income

Other

EXPENSES BEFORE DEPRECIATION AND AMORTIZATION

Salaries and benefits

Stock based compensation

Advertising and promotion

Bad debts

Occupancy

Distribution and travel

Other

Note 16

Restructuring and other items

Note 17

DEPRECIATION AND AMORTIZATION

Depreciation of lease assets

Depreciation of property and equipment

Amortization of intangible assets

Impairment, net

Total operating expenses

Operating income

Finance costs

Income before income taxes

Income tax expense (recovery)

Current

Deferred

Net income

Basic earnings per share

Diluted earnings per share

See accompanying notes to the consolidated financial statements

Note 10

Note 13

Note 18

Note 19

Note 19

 153,347 

 37,581 

 27,886 

 218,814 

 66,127 

 3,803 

 7,379 

 14,800 

 26,232 

 6,988 

 14,808 

 –   

 156,049 

 24,701 

 18,923 

 199,673 

 63,885 

 2,035 

 7,757 

 9,779 

 25,832 

 7,300 

 12,988 

 (378)

 140,137 

 129,198 

 48,078 

 4,389 

 1,309 

 (64)

 53,712 

 193,849 

 24,965 

 5,638 

 19,327 

 4,554 

 591 

 5,145 

 14,182 

 1.16 

 1.15 

 48,379 

 4,019 

 621 

 (253)

 52,766 

 181,964 

 17,709 

 2,643 

 15,066 

 5,309 

 (1,300)

 4,009 

 11,057 

 0.92 

 0.92 

2013 Annual Report  |  55

 
 
Consolidated Statements of Comprehensive Income

(expressed in thousands of Canadian dollars)

Net income

Other comprehensive income (loss)

Change in foreign currency translation reserve

Transfer of realized translation losses

Comprehensive income

See accompanying notes to the consolidated financial statements

Year Ended

December 31, 2013 December 31, 2012

 14,182 

 11,057 

 444 

 –

14,626 

(300)

215 

 10,972 

Consolidated Statements of Changes in Shareholders’ Equity

(expressed in thousands of Canadian dollars)

Balance, December 31, 2012

Common shares issued

Stock-based compensation

Note 16

Comprehensive income (loss)

Dividends

60,885 

19,038 

– 

– 

–

Share 
Capital

Contributed 
Surplus

Total 
Capital

Retained 
Earnings

Accumulated 
Other  
Comprehensive 
Income (Loss)

Total 
Shareholders’ 
Equity

3,035 

63,920 

41,230 

(137)

105,013 

– 

19,038 

1,134 

1,134 

– 

– 

– 

–

– 

– 

14,182 

(4,178)

– 

– 

444 

– 

 307 

19,038 

1,134 

14,626 

(4,178)

 135,633 

Balance, December 31, 2013

 79,923 

 4,169 

 84,092 

 51,234 

Balance, December 31, 2011

60,207 

3,171 

63,378 

34,216 

(52)

97,542 

Common shares issued

Stock-based compensation

Note 16

Comprehensive income (loss)

Dividends

 678 

– 

– 

–

–

 (136)

– 

– 

678 

(136)

– 

– 

– 

– 

11,057 

(4,043)

– 

– 

(85)

–

678 

(136)

10,972 

(4,043)

Balance, December 31, 2012

 60,885 

 3,035 

 63,920 

 41,230 

 (137)

 105,013 

See accompanying notes to the consolidated financial statements

56  |  easyhome Ltd.

Consolidated Statements of Cash Flows

(expressed in thousands of Canadian dollars)

OPERATING ACTIVITIES

Net income

Add (deduct) items not affecting cash

Depreciation of lease assets

Depreciation of property and equipment

Impairment, net

Amortization of intangible assets

Stock-based compensation

Bad debt expense

Deferred income tax expense (recovery)

Gain on sale of property and equipment

Note 10

Note 16

Net change in other operating assets and liabilities

Note 20

Net issuance of consumer loans receivable

Cash provided by operating activities

INVESTING ACTIVITIES

Purchase of lease assets

Purchase of property and equipment

Purchase of intangible assets

Purchase of goodwill

Proceeds on sale of property and equipment

Cash used in investing activities

FINANCING ACTIVITIES

Advances (repayments) of bank revolving credit facility

Advances of term loan

Payment of common share dividends

Redemption of deferred share units

Issuance of common shares 

Cash provided by financing activities

Net (decrease) increase in cash during the period

Cash, beginning of period

Cash, end of period

See accompanying notes to the consolidated financial statements

Note 15

Note 15

Year Ended

December 31, 2013 December 31, 2012

 14,182 

11,057 

 48,078 

 4,389 

 (64)

 1,309 

 1,134 

 14,800 

 235 

 (1,259)

 82,804 

 (11,815)

 (52,152)

 18,837 

 (49,423)

 (6,693)

 (4,540)

–  

 2,776 

 (57,880)

 2,215 

 19,548 

 (4,060)

–  

 19,038 

 36,741 

 (2,302)

 4,631 

 2,329 

48,379 

4,019 

(253)

621 

188 

9,779 

(1,299)

(2,429)

 70,062 

 19,519 

(31,425)

 58,156 

 (55,446)

 (6,145)

 (2,846)

 (2,639)

 9,727 

 (57,349)

(11,842)

18,330 

(4,038)

(78)

433 

 2,805 

 3,612 

1,019 

 4,631 

2013 Annual Report  |  57

Notes to Consolidated Financial Statements – December 31, 2013 and 2012

1. Corporate Information

easyhome Ltd. [“Parent Company”] was incorporated under the laws of Alberta, Canada by Certificate and Articles 
of  Incorporation  dated  December  14,  1990  and  was  continued  as  a  corporation  in  Ontario  pursuant  to  Articles  of 
Continuance dated July 22, 1993. The Parent Company has common shares listed on the Toronto Stock Exchange 
[“TSX”]. The Parent Company’s head office is located in Mississauga, Ontario, Canada. 

The  Company’s  principal  operating  activities  include  i)  merchandise  leasing  of  household  furnishings,  appliances 
and home electronic products to consumers under weekly or monthly leasing agreements, and ii) offering unsecured 
instalment loans to consumers.

The Company operates in two reportable segments: easyhome Leasing and easyfinancial. As at December 31, 2013, 
the Company operated 237 easyhome Leasing stores (including 55 franchises and 9 consolidated SPE franchises) 
and 119 easyfinancial locations (2012 – 253 easyhome Leasing stores including 49 franchises and 9 consolidated SPE 
locations, and 100 easyfinancial locations).

2. Basis of Preparation

The consolidated financial statements were authorized for issue by the Board of Directors on March 5, 2014.

Statement of Compliance with IFRS

The consolidated financial statements of the Company have been prepared in accordance with International Financial 
Reporting Standards [“IFRS”] as issued by the International Accounting Standards Board [“IASB”]. The policies applied 
in these consolidated financial statements were based on IFRS issued and outstanding as at December 31, 2013.

3. Significant Accounting Policies

Basis of Consolidation

The  consolidated  financial  statements  include  the  financial  statements  of  the  Parent  Company,  all  wholly  owned 
subsidiaries where control is established by the Parent Company’s ability to determine strategic, operating, investing 
and financing policies without the cooperation of others, and certain special purposes entities [“SPEs”] where control 
is achieved on a basis other than through ownership of a majority of voting rights [collectively referred to as “easyhome” 
or the “Company”].

As at December 31, 2013, the Parent Company’s principal subsidiaries were:

•   RTO Asset Management Inc.

•   easyfinancial Services Inc. [“easyfinancial”]

•   easyhome U.S. Ltd. 

The Company’s SPE’s consisted of certain franchises for which the Company exerts effective control by the provision 
of financing rather than through ownership of a majority of voting rights. An entity is controlled when the Company has 
power over an entity, exposure, or rights, to variable returns from its involvement with the entity, and is able to use its 
power over the entity to affect its return from the entity. The Company’s SPEs are fully consolidated from the date 
at which the Company obtains control, until the date that such control ceases. Control ceases when the SPE has 
the ability to operate as a stand-alone entity without financial and operational support from the Company, which is 
generally considered to be the date at which the SPE repays the amounts loaned to it by the Company.

58  |  easyhome Ltd.

The financial statements of the subsidiaries and SPEs were prepared for the same reporting period as the consolidated 
financial statements of the Parent Company using consistent accounting policies as described in these consolidated 
financial statements.

All intra-group transactions and balances were eliminated on consolidation.

Presentation Currency

The  consolidated  financial  statements  are  presented  in  Canadian  dollars  [“CAD”],  which  is  the  Parent  Company’s 
functional currency. The functional currency is the currency of the primary economic environment in which a reporting 
entity operates and is normally the currency in which the entity generates and expends cash. All financial information 
presented in CAD has been rounded to the nearest thousand, unless noted otherwise.

Foreign Currency Translation

The  Parent  Company’s  presentation  and  functional  currency  is  the  Canadian  dollar.  Each  entity  in  the  Company 
determines its own functional currency and items included in the financial statements of each entity are measured 
using that functional currency. The functional currency of the Company’s U.S. subsidiary, easyhome U.S. Ltd., is the 
U.S. dollar. The functional currency of all other entities in the Company is the Canadian dollar.

Foreign currency transactions are initially recorded at the rate prevailing at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the functional currency at the spot rate on the 
reporting date. All differences are recorded in comprehensive income. Non monetary items that are measured in terms 
of historical cost in a foreign currency are translated using the exchange rates at the dates of the initial transactions.

The assets and liabilities of foreign operations are translated into CAD at the rate of exchange prevailing at the reporting 
date and items in comprehensive income are translated at the average exchange rates prevailing for the year. The 
exchange differences arising on the translation are recognized in other comprehensive income. On disposal of a foreign 
operation, the component of accumulated other comprehensive income relating to that particular foreign operation is 
recognized in net income.

The  Parent  Company  has  monetary  items  that  are  receivable  from  foreign  operations.  A  monetary  item  for  which 
settlement is neither planned nor likely to occur in the foreseeable future is, in substance, a part of the Parent Company’s 
net investment in that foreign operation. Exchange differences arising on a monetary item that forms part of a reporting 
entity’s  net  investment  in  a  foreign  operation  are  recognized  in  income  in  the  separate  financial  statements  of  the 
foreign operation. In the consolidated financial statements such exchange differences are recognized initially in other 
comprehensive income and reclassified from accumulated other comprehensive income to net income on disposal of 
the net investment in foreign operations.

Revenue Recognition

Revenue is recognized to the extent that it is probable that the economic benefits will flow to the Company and the 
revenue  can  be  reliably  measured.  Revenue  is  measured  at  the  fair  value  of  the  consideration  received,  excluding 
promotional discounts, rebates and sales taxes. The Company assesses its revenue arrangements against specific 
criteria  in  order  to  determine  if  it  is  acting  as  principal  or  agent.  The  Company  has  concluded  that  it  is  acting  as 
principal in all of its revenue arrangements except for the sale of certain customer protection products where it acts as 
agent and therefore recognizes such revenue on a net basis.

2013 Annual Report  |  59

i)  Lease Revenue

Merchandise  is  leased  to  customers  pursuant  to  agreements  that  provide  for  weekly  or  monthly  lease  payments 
collected in advance. The lease agreements can be terminated by the customer at the end of the weekly or monthly 
lease period without any further obligation or cost to the customer.

Lease revenue consists of lease payments, product damage liability waivers and processing and other fees. Revenue 
from lease agreements is recognized when earned. Lease revenue also consists of revenue from the ultimate sale of 
goods to customers which represents the culmination of the lease asset life cycle and occurs when title passes to the 
customer. Such revenue is measured at the fair value of the consideration received or receivable.

ii)  Interest Revenue 

Interest revenue from consumer loans receivable is recognized when earned using the effective interest rate method. 

iii) Other Revenue

Other  revenue  consists  primarily  of  the  sale  of  customer  protection  products,  revenue  generated  from  franchising 
including royalties and franchise fees, and other fees, all of which are recognized when earned. 

Vendor Rebates

The Company participates in various vendor rebate programs, including vendor volume rebates and vendor advertising 
incentives. The Company records the benefit of vendor volume rebates on purchases made as a reduction of lease 
assets based on the rebate amounts the Company believes are probable and reasonably estimable during the term of 
each rebate program. Vendor advertising incentives that are related to specific advertising programs are accounted for 
as a reduction of the related expenses.

Cash

Cash  is  comprised  of  bank  balances,  cash  on  hand,  and  demand  deposits,  adjusted  for  in-transit  items  such  as 
outstanding cheques and deposits.

Financial Assets 

Financial assets consist of amounts receivable and consumer loans receivable, which are stated net of an allowance 
for loan losses. Financial assets are initially measured at fair value.

Amounts receivable are subsequently measured at amortized cost and are carried at the amount of cash expected 
to be received.

The Company’s consumer loans receivable are subsequently measured at amortized cost. Amortized cost is determined 
using the effective interest rate method. The effective interest rate is the rate that exactly discounts the estimated future 
cash receipts through the expected life of the consumer loans receivable to the carrying amount. When calculating 
the effective interest rate, the Company estimates future cash flows considering all contractual terms of the financial 
instrument, but not future loan losses. There are no significant incremental costs incurred in writing consumer loans. 

60  |  easyhome Ltd.

The Company does not have any financial assets that are subsequently measured at fair value.

Financial assets are derecognized when the rights to receive cash flows from the asset have expired or the Company 
has transferred its rights to receive cash flows from an asset. 

Impairment of Financial Assets

The Company assesses at each reporting date whether there is any objective evidence that a financial asset or a 
group of financial assets is impaired. A financial asset or group of financial assets is deemed to be impaired if, and 
only if, there is objective evidence of impairment as a result of one or more events that has occurred after the initial 
recognition of the asset (an incurred ‘loss event’) and the event has a negative impact on the estimated cash flows 
of the financial asset and the loss can be reliably estimated. 

The carrying amount of the financial asset is reduced through the use of an allowance account and the amount of 
the loss is recognized as a bad debts expense. The allowance for loan losses consists of both specific allowances on 
identified impaired loans and an estimate of incurred losses in the loan portfolio that have not yet been identified based 
on an assessment of historical loss rates and patterns. Loans identified as impaired are written down to the net present 
value of the expected cash flows using the effective interest rate method. 

Financial assets, together with the associated allowances, are written off when there is no realistic prospect of further 
recovery. If, in a subsequent year, the amount of the estimated impairment loss increases or decreases because of an 
event occurring after the impairment was recognized, the previously recognized impairment loss is increased or reduced 
by adjusting the allowance account. If a write-off is later recovered, the recovery is credited to bad debts expense.

Lease Assets

Lease assets are stated at cost net of accumulated depreciation and accumulated impairment losses, if any. 

The cost of lease assets comprises their purchase price and any costs directly attributable to bringing the assets to the 
location and condition necessary for them to be capable of operating in the manner intended by management. Vendor 
volume rebates are recorded as a reduction of the cost of lease assets. 

As the leases are effectively cancellable by the customer with a week’s notice, and there are no bargain purchase 
option provided to the customer, the customer leases are considered operating in nature. Lease agreements entitle 
customers to buy out a lease asset earlier in accordance with conditions stipulated in the lease agreement.

The residual value, useful life and depreciation method of the lease assets are reviewed at each financial year end, and 
if expectations differ from previous estimates, they are adjusted and the changes are accounted for prospectively as a 
change in accounting estimates. In the event management determines that the Company can no longer lease or sell 
certain lease assets, they are written off. The residual value of lease assets is nominal.

2013 Annual Report  |  61

Depreciation on lease assets is charged to net income as follows:

•   Assets on lease, excluding game stations, computers and related equipment, are depreciated in proportion to the 
lease payments received to the total expected lease amounts provided over the lease agreement term [the “units of 
activity method”]. Lease assets that are subject to the units of activity method of depreciation that are not on lease for 
less than 90 consecutive days are not depreciated during such period. After that they are depreciated on a straight-
line basis over 36 months. When an asset goes on lease, depreciation will revert to the units of activity method.

•   Game  stations  are  depreciated  on  a  straight-line  basis  over  18  months.  Computers  and  related  equipment  are 
depreciated on a straight-line basis over 24 months. The depreciation for game stations, computers and related 
equipment commences at the earlier of the date of the first lease or 90 days after arrival in the store and continues 
uninterrupted thereafter on a straight-line basis over the periods indicated. 

•   Depreciation for all lease assets includes the remaining book value at the time of disposition of the lease assets that 

have been sold and amounts which have been charged off as stolen, lost or no longer suitable for lease.

The Company’s lease assets are subject to theft, loss or other damage from its customers. The Company records a 
provision against the carrying value of lease assets for estimated losses. 

Property and Equipment

The cost of property and equipment comprises their purchase price and any costs directly attributable to bringing 
the assets to the location and condition necessary for them to be capable of operating in the manner intended by 
management. 

Property and equipment are stated at cost net of accumulated depreciation and accumulated impairment losses, if any. 

Subsequent costs are included in an asset’s carrying amount or recognized as a separate asset, as appropriate, only 
when it is probable that future economic benefits associated with the item will flow to the Company and the cost of 
the item can be measured reliably. All other expenses are charged to net income as repairs and maintenance expense 
when incurred.

Depreciation on property and equipment is charged to net income.

Property and equipment are depreciated on a straight-line basis over the estimated useful lives of the assets as follows:

Estimated Useful Lives

7 Years

5 and 7 Years

5 Years

7 Years

The lesser of 5 years or lease term

Asset Category

Furniture and fixtures

Computer and office equipment

Automotive

Signage

Leasehold improvements

62  |  easyhome Ltd.

Property and equipment are derecognized upon disposal or when no future economic benefits are expected from 
their use or disposal. Any gains or losses arising on derecognition of the assets (calculated as the difference between 
the net disposal proceeds and the carrying amount of the assets) are included in net income in the period the assets 
are derecognized.

Intangible Assets

Intangible assets acquired separately are measured on initial recognition at cost. The cost of intangible assets acquired 
in a business combination is their estimated fair value at the date of acquisition. Following initial recognition, intangible 
assets are carried at cost less any accumulated amortization and accumulated impairment losses, if any. Internally 
generated  intangible  assets,  excluding  capitalized  development  costs,  are  not  capitalized  and  the  expenditure  is 
reflected in net income in the period in which the expenditure is incurred.

The useful lives of intangible assets are assessed as either finite or indefinite.

Intangible assets with finite lives are amortized over the useful economic life and assessed for impairment whenever 
there is an indication that the intangible asset may be impaired. The amortization period and the amortization method 
for an intangible asset with a finite useful life are reviewed at least at the end of each reporting period for potential 
impairment indicators. Changes in the expected useful life or the expected pattern of consumption of future economic 
benefits embodied in the asset are accounted for by changing the amortization period or method, as appropriate, 
and are treated as changes in accounting estimates. The amortization expense on intangible assets with finite lives is 
recognized in net income.

Customer lists and software are amortized over their estimated useful lives of five years.

Intangible assets with indefinite useful lives are not amortized, but are tested for impairment annually. The assessment of 
indefinite life is reviewed annually to determine whether the indefinite life continues to be supportable. If not, the change 
in useful life from indefinite to finite is made on a prospective basis.

The Company’s trademarks have been assessed to have an indefinite life.

Gains or losses arising from the derecognition of intangible assets are measured as the difference between the net 
disposal  proceeds  and  the  carrying  amounts  of  the  asset  and  are  recognized  in  net  income  when  the  assets  are 
derecognized.

Development Costs

 Development costs, including those related to the development of software, are recognized as an intangible asset 
when the Company can demonstrate:

•   the technical feasibility of completing the intangible asset so that it will be available for use or sale;

•   its intention to complete and its ability to use or sell the asset;

•   how the asset will generate future economic benefits;

•   the availability of resources to complete the asset; and

•   the ability to measure reliably the expenditure during development.

2013 Annual Report  |  63

Following initial recognition of the development expenditure as an asset, the cost model is applied requiring the asset 
to be carried at cost less any accumulated amortization and accumulated impairment losses. Amortization of the asset 
begins when development is complete and the asset is available for use. It is amortized over the period of the expected 
future benefit. During the period of development, the asset is tested for impairment annually.

Business Combinations and Goodwill 

Business combinations are accounted for using the purchase method. The cost of an acquisition is measured at the 
fair value of the assets given, equity instruments and liabilities incurred or assumed at the date of exchange. Acquisition 
costs for business combinations incurred subsequent to January 1, 2010 are expensed. Identifiable assets acquired 
and liabilities and contingent liabilities assumed in a business combination are measured initially at fair value at the date 
of acquisition, irrespective of the extent of any non-controlling interest.

Goodwill is initially measured at cost being the excess of the cost of the business combination over the Company’s 
share in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities. If the fair values of 
the assets, liabilities and contingent liabilities can only be calculated on a provisional basis, the business combination 
is  recognized  initially  using  provisional  values.  Any  adjustments  resulting  from  the  completion  of  the  measurement 
process are recognized within twelve months of the date of acquisition. 

After  initial  recognition,  goodwill  is  measured  at  cost  less  accumulated  impairment  losses,  if  any.  Goodwill  is  not 
amortized. For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition 
date, allocated to each of the Company’s operating segments that are expected to benefit from the synergies of the 
combination, irrespective of whether other assets and liabilities of the acquiree are assigned to those segments.

Impairment of Non-financial Assets

The Company assesses, at each reporting date, whether there is an indication that an asset or a cash-generating unit 
[“CGU”] may be impaired. A CGU is defined as the smallest identifiable group of assets that generates cash inflows that 
are largely independent of the cash inflows from other assets or groups of assets. The Company has determined that 
this is at the individual store level.

If an indication of impairment exists, or when annual testing for an asset is required, the Company estimates the asset’s 
or CGU’s recoverable amount. The recoverable amount is the higher of an asset’s or CGU’s fair value less costs to sell 
and its value in use. The recoverable amount is determined for an individual asset, unless the asset does not generate 
cash inflows that are largely independent of those from other assets or groups of assets, in which case it is determined 
for  the  CGU  to  which  the  asset  belongs.  Where  the  carrying  amount  of  an  asset  or  CGU  exceeds  its  recoverable 
amount, the asset is considered impaired and is written down to its recoverable amount. 

In assessing value in use, the estimated future cash flows are discounted to their present value using a discount rate 
that reflects current market assessments of the time value of money and the risks specific to the asset or CGU. In 
determining fair value less costs to sell, an appropriate valuation model is used. In cases where fair value less costs to 
sell cannot be estimated, value in use is utilized as the basis to determine the recoverable amount. Impairment losses 
are recognized in net income.

The impairment test calculations are based on detailed budgets and forecasts which are prepared annually for each 
CGU to which the assets are allocated. These budgets and forecasts generally cover a period of five years with a long-
term growth rate applied after the fifth year.

64  |  easyhome Ltd.

For assets excluding goodwill, an assessment is made at each reporting date as to whether there is any indication 
that previously recognized impairment losses may no longer exist or may have decreased. If such indication exists, the 
Company estimates the asset’s or CGU’s recoverable amount. A previously recognized impairment loss is reversed 
only if there has been a change in the assumptions used to determine the asset or CGU’s recoverable amount since 
the  last  impairment  loss  was  recognized.  The  reversal  is  limited  so  that  the  carrying  amount  of  the  asset  or  CGU 
does not exceed its recoverable amount, nor exceed the carrying amount that would have been determined, net of 
amortization, had no impairment loss been recognized for the asset or CGU in prior years. Such reversal is recognized 
in net income.

Goodwill is tested for impairment annually and when circumstances indicate that the carrying value may be impaired. 
Impairment  is  determined  for  goodwill  by  assessing  the  recoverable  amount  of  each  group  of  CGUs  to  which  the 
goodwill relates. Where the recoverable amount of the CGUs is less than their carrying amount, an impairment loss is 
recognized. Impairment losses relating to goodwill cannot be reversed in future periods.

Intangible assets with indefinite useful lives are tested for impairment annually at the CGU level and when circumstances 
indicate that the carrying value may be impaired.

Financial Liabilities

Financial liabilities are initially recognized at fair value and in the case of loans and borrowings, they are recognized at the 
fair value of proceeds received, net of directly attributable transaction costs. The Company’s financial liabilities include a 
bank revolving credit facility, interest-bearing loans and borrowings and accounts payable and accrued liabilities.

After initial recognition, the Company’s interest bearing debt is subsequently measured at amortized cost using the 
effective interest rate method. Amortized cost is calculated by taking into account any fees or costs related to the 
interest bearing debt. Interest expense is included in finance costs.

Non-interest bearing financial liabilities, such as accounts payable and accrued liabilities are carried at the amount owing.

A financial liability is derecognized when the obligation under the liability is discharged, cancelled or expired. Any gains 
or losses are recognized in net income when liabilities are derecognized. 

Leases

The determination of whether an arrangement is, or contains, a lease is based on the substance of the arrangement 
at inception date, whether fulfillment of the arrangement is dependent on the use of a specific asset or assets or the 
arrangement conveys a right to use the asset.

i) Company as a Lessee 

Finance leases which transfer substantially all the risks and rewards incidental to ownership of the leased item are 
capitalized at the inception of the lease at the fair value of the leased asset, or, if lower, at the present value of the 
minimum lease payments. Subsequent lease payments are apportioned between finance charges and a reduction of the 
lease liability. Finance charges are recognized in net income. Capitalized leased assets are depreciated over the shorter 
of the estimated useful life of the asset and the lease term. The Company has not entered into any finance leases.

Operating lease payments (net of any amortization of incentives) are expensed as incurred. Incentives received from 
the lessor to enter into an operating lease are capitalized and depreciated over the term of the lease.

2013 Annual Report  |  65

ii) Company as a Lessor  

Leases where the Company does not transfer substantially all the risks and benefits of ownership of the asset are 
classified as operating leases. The leasing income is recognized on a straight-line basis over the lease term. Contingent 
rents are recognized as revenue in the period in which they are earned.

The Company is in the business of leasing assets. As the leases are effectively cancellable by the customer with a 
week’s notice, and there are no bargain purchase option provided to the customer, the customer leases are considered 
operating in nature.

Provisions

Provisions are recognized when the Company has a present obligation, legal or constructive, as a result of a past 
event, and the costs to settle the obligation are both probable and reliably measurable. Where there is expected to 
be  a  reimbursement  of  some  or  all  of  a  provision,  for  example  under  an  insurance  contract,  the  reimbursement  is 
recognized as a separate asset but only when the reimbursement is virtually certain. If the effect of the time value of 
money is material, provisions are discounted. Where discounting is used, the increase in the provision as a result of 
the passage of time is recognized as a finance cost.

Contingencies

Contingent liabilities are recognized in the consolidated financial statements where the likelihood of the obligation arising 
is considered probable and measurable by management. Contingent assets are not recognized in the consolidated 
financial statements even if probable, rather note disclosure is provided. Probable is defined as being more than 50% 
likely to occur.

Taxes

i) Current Income Tax

Current income tax assets and liabilities for the current and prior periods are measured at the amount expected to be 
recovered from or paid to the taxation authorities. The tax rates and tax laws used to compute the amount are those 
enacted or substantively enacted by the end of the reporting period.

Current income tax assets and liabilities are only offset if a legally enforceable right exists to offset the amounts and the 
Company intends to settle on a net basis, or to realize the asset and settle the liability simultaneously.

Current income tax relating to items recognized directly in equity is recognized in equity and not in net income. 

Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax 
regulations are subject to interpretation and establishes provisions where appropriate. 

ii)  Deferred Income Tax

Deferred income tax is provided using the liability method on temporary differences at the reporting date between 
the tax basis of assets and liabilities and their carrying amount for financial reporting purposes. Deductible income 
tax liabilities are recognized for all taxable temporary differences. Deferred income tax assets are recognized for all 
deductible temporary differences, carry forward of unused tax credits and unused tax losses, to the extent that it 
is probable that taxable income will be available against which the deductible temporary differences, and the carry 
forward of unused tax credits and unused tax losses can be utilized. 

66  |  easyhome Ltd.

The following temporary differences do not result in deferred income tax assets or liabilities: 

•   the initial recognition of assets or liabilities, not arising in a business combination, that does not affect accounting 

or taxable profit;

•    goodwill; and

•     investment in subsidiaries, associates and jointly controlled entities where the timing of reversal of the temporary 

differences can be controlled and reversal in the foreseeable future is not probable.

The carrying amount of deferred income tax assets is reviewed at the end of each reporting period and reduced to 
the extent that it is no longer probable that sufficient taxable income will be available to allow all or part of the deferred 
income tax asset to be utilized. Unrecognized deferred income tax assets are reassessed at the end of each reporting 
period and are recognized to the extent that it has become probable that future taxable income will be available to 
allow the deferred income tax asset to be recovered.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply in the period when 
the asset is realized or the liability is settled, based on tax rates that have been enacted or substantively enacted by 
the end of the reporting period. 

Deferred income tax assets and liabilities are offset if a legally enforceable right exists to set off current income tax 
assets against current income tax liabilities and the deferred income taxes relate to the same taxable entity and the 
same taxation authority.

iii) Sales Tax

Revenues, expenses and assets are recognized net of the amount of sales tax except where the sales tax incurred 
on  a  purchase  of  assets  or  services  is  not  recoverable  from  the  taxation  authority,  in  which  case  the  sales  tax  is 
recognized as part of the cost of acquisition of the asset or as part of the expense item as applicable.

The net amount of sales tax recoverable from, or payable to, the taxation authority is included as part of amounts 
receivable or accounts payable and accrued liabilities in the consolidated statements of financial position.

Stock-based Payment Transactions

The Company has stock-based compensation plans as described in note 16.

i) Equity-Settled Transactions

The Company has stock options, Restricted Share Units [“RSU”] and Deferred Share Units [“DSU”] which are currently 
accounted  for  as  equity-settled  awards.  The  cost  of  such  equity-settled  transactions  is  measured  by  reference  to 
the fair value determined using the market value on the grant date or the Black-Scholes option valuation model, as 
appropriate. The inputs into this model are based on management’s judgments and estimates.

The cost of equity-settled transactions is charged to net income, with a corresponding increase in contributed surplus, 
over the period in which the performance and or service conditions are fulfilled. The cumulative expense recognized 
for equity-settled transactions at each reporting date reflects the extent to which the vesting period has expired and 
the Company’s best estimate of the number of equity instruments that will ultimately vest. The income or expense for 
a period represents the movement in cumulative expense recognized at the beginning and end of that period and is 
recognized in stock based compensation expense. 

2013 Annual Report  |  67

No expense is recognized for awards that do not ultimately vest, except for equity-settled transactions where vesting 
is conditional upon a market or non-vesting condition, which are treated as vesting irrespective of whether or not the 
market or non-vesting condition is satisfied, provided that all other performance and or service conditions are satisfied.

Where the terms of an equity-settled award are modified, the minimum expense recognized is the expense as if the 
terms had not been modified and if the original terms of the award are met. An additional expense is recognized for 
any modification that increases the total fair value of the share-based payment transaction, or is otherwise beneficial 
to the employee as measured at the date of modification.

Where an equity-settled award is cancelled, it is treated as if it had vested on the date of cancellation, and any expense 
not yet recognized for the award is recognized immediately. This includes any award where non-vesting conditions 
within the control of either the Company or the employee are not met. However, if a new award is substituted for the 
cancelled award, and designated as a replacement award on the date that it is granted, the cancelled and new awards 
are treated as if they are a modification of the original award, as described in the previous paragraph. All cancellations 
of equity-settled awards are treated equally.

ii) Cash-Settled Transactions

The Company has Performance Share Units [“PSU”] which mirror the value of the Company’s publicly-traded common 
shares and can only be settled in cash [“cash-settled transactions”]. The cost of cash-settled transactions is measured 
initially at fair value at the grant date. The liability is remeasured to fair value, at each reporting date up to and including 
the settlement date, based on the value of the Company’s publicly-traded common shares and the Company’s best 
estimate of the number of cash-settled instruments that will ultimately vest. Changes in fair value are recognized in 
stock based compensation expense.

The  cost  of  cash-settled  transactions  is  charged  to  net  income,  with  a  corresponding  increase  in  liabilities,  over 
the period in which the performance and or service conditions are fulfilled. The cumulative expense recognized for 
cash-settled transactions at each reporting date reflects the extent to which the vesting period has expired and the 
Company’s best estimate of the number of cash-settled instruments that will ultimately vest. The income or expense 
for a period represents the movement in cumulative expense recognized during the period and is recognized in stock 
based compensation expense. 

No expense is recognized for awards that do not ultimately vest.

Earnings Per Share

Basic earnings per share is computed by dividing the net income by the weighted average number of common shares 
outstanding during the year.

Diluted earnings per share is calculated using the treasury stock method, which assumes that the cash that would be 
received on the exercise of options and warrants is applied to purchase shares at the average price during the period 
and that the difference between the shares issued upon exercise of the options and the number of shares obtainable 
under this computation, on a weighted average basis, is added to the number of shares outstanding.

68  |  easyhome Ltd.

Significant Accounting Judgments, Estimates and Assumptions

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  IFRS  requires  management  to  make 
accounting  judgements,  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets,  liabilities  and 
contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial  statements  and  the  reported  amounts  of 
revenues and expenses during the reporting periods. 

These accounting judgments, estimates and assumptions are continuously evaluated and are based on management’s 
historical  experience,  best  knowledge  of  current  events  and  conditions  and  other  factors  that  are  believed  to  be 
reasonable under the circumstances. As future events and their effects cannot be determined with precision, actual 
results  could  differ  significantly  from  these  estimates,  which  could  materially  impact  these  consolidated  financial 
statements. Changes in estimates will be reflected in the consolidated financial statements in future periods.

Key areas of estimation where management has made difficult, complex or subjective judgments often in respect of 
matters that are inherently uncertain are as follows:

i) Consumer Loan Losses 

The allowance for loan losses consists of both specific allowances on identified impaired loans and an estimate of 
incurred losses in the loan portfolio that have not yet been identified based on an assessment of historical loss rates 
and patterns.

ii) Cost of Lease Assets 

Lease assets are recorded at cost, including freight. Vendor volume rebates are recorded as a reduction of the cost 
of lease assets and are determined based on the rebate amounts the Company believes are probable and reasonably 
estimable during the term of each rebate program.

iii) Depreciation of Lease Assets

Assets on lease, (excluding game stations, computers and related equipment) are depreciated in the proportion of lease 
payments received to total expected lease amounts provided over the lease agreement term, which are estimated by 
management for each product category.

iv) Depreciation of Property and Equipment

Property and equipment are recorded at cost, including freight, and are depreciated on a straight-line basis over their 
estimated useful lives, which are estimated by management for each class of asset.

v) Allocation of the Purchase Price in Business Combinations

The  value  of  acquired  assets  and  liabilities  on  the  acquisition  date  require  the  use  of  estimates  to  determine  the 
purchase price allocation. Estimates are made as to the valuation of property, plant and equipment, intangible assets, 
and goodwill, among other items.

2013 Annual Report  |  69

vi) Impairment on Non-Financial Assets

The indicators of impairment are based on management’s judgment. If an indication of impairment exists, or when annual 
testing for an asset is required, the Company estimates the asset’s or CGU’s recoverable amount. Where the carrying 
amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to its 
recoverable amount. In assessing the recoverable amount, management estimates the asset’s or CGU’s value in use. 
Value in use is based on the estimated future cash flows of the asset or CGU discounted to their present value using a 
discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. 

The impairment test calculations are based on detailed budgets and forecasts which are prepared for each CGU to 
which the assets are allocated. These budgets and forecasts generally cover a period of three years with a long-term 
growth rate applied after the third year. Key areas of management judgment involve the three-year cash flow forecast, 
the growth rate applied to cash flows subsequent to the three years and the discount rate. 

vii) Impairment of Goodwill and Indefinite Life Intangibles

In assessing the recoverable amount, management estimated the group of CGU’s value in use. Value in use is based 
on the estimated future cash flows of the asset or CGU discounted to their present value using a discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset. The impairment test 
calculations are based on detailed budgets and forecasts which are prepared for each CGU to which the assets are 
allocated. These budgets and forecasts generally cover a period of three years with a long-term growth rate applied 
after the third year. Key areas of management judgment involve the three-year cash flow forecast, the growth rate 
applied to cash flows subsequent to the three years and the discount rate.

viii) Fair Value of Stock-Based Compensation

The fair value of stock options granted is measured at the grant date using either the related market value or the Black-
Scholes option valuation model, as appropriate. The Black-Scholes option valuation model was developed for use in 
estimating the fair value of traded options that are fully transferable and have no vesting restrictions In addition, option 
valuation  models  require  the  input  of  highly  subjective  assumptions,  including  expected  share  price  volatility.  The 
Company’s share options have characteristics significantly different from those of freely traded options and because 
changes  in  subjective  input  assumptions  can  materially  affect  the  fair  value  estimate,  the  existing  models  do  not 
necessarily provide a single reliable measure of the fair value of the unit options granted.

The vesting of the Company’s stock-based compensation plans is based on the expected achievement of long-term 
targets, the assessment of which is subject to management’s judgment.

ix) Provisions

Provisions are recognized when the Company has a present obligation, legal or constructive, as a result of a past 
event, and the costs to settle the obligation are both probable and reliably measurable, as determined by management. 

x) Contingencies

Contingent  liabilities  are  recognized  in  the  consolidated  financial  statements  where  the  likelihood  of  the  obligation 
arising is deemed probable and measurable by management. Contingent assets are not recognized in the consolidated

70  |  easyhome Ltd.

financial statements even if probable; rather note disclosure is provided. Probable is defined as being more than 50% 
likely to occur as determined by management.

xi) Taxation Amounts

Income tax provisions, including current and deferred income tax assets and liabilities, may require estimates and 
interpretations of federal and provincial income tax rules and regulations and judgments as to their interpretation and 
application to the Company’s specific situation. Therefore, it is possible that the ultimate value of the tax assets and 
liabilities could change in the future and that changes to these amounts could have a material effect on the Company’s 
consolidated financial statements.

xii) Unearned Revenue

Unearned revenue includes lease fees that have not yet been earned and processing fees that are received at the 
inception of a consumer lease. The processing fees are recognized into income over the expected life of the lease 
agreement, as estimated by management. 

xiii) Consolidated SPE Franchises

The Company consolidates certain SPE franchises for which it does not have ownership of a majority of voting shares, 
based on whether the Company effectively exerts control over the entity as determined by management. An entity is 
controlled when the Company has power over an entity, exposure, or rights, to variable returns from its involvement 
with the entity, and is able to use its power over the entity to affect its return from the entity. 

4. Adoption of Accounting Standards

On  January  1,  2013,  the  Company  applied,  for  the  first  time,  certain  standards  and  amendments.  None  of  these 
changes  had  any  impact  on  the  Company’s  consolidated  financial  statements  other  than  additional  disclosure 
requirements as described below.

IAS 1 Presentation of Items of Other Comprehensive Income (Amendment)

The amendments to IAS 1 changed the grouping of items presented in other comprehensive income. Items within other 
comprehensive income that may be reclassified to net income or loss are required to be separated from items that will not. 
This amendment did not have an impact on the Company’s financial position, financial performance or note disclosures.

IAS 34 Interim Financial Reporting and Segment Information for Total Assets and Liabilities (Amendment)

The amendment to IAS 34 clarified the requirements relating to segment information for total assets and liabilities for 
each reportable segment to enhance consistency with the requirements in IFRS 8, Operating Segments. Total assets 
and liabilities for a reportable segment need to be disclosed only when the amounts are regularly provided to the chief 
operating decision maker and there has been a material change in the total amount disclosed in the entity’s previous 
annual consolidated financial statements for that reportable segment. The Company has removed its disclosure of 
segment asset and liabilities as these amounts are not regularly provided to the chief operating decision maker. 

2013 Annual Report  |  71

IFRS 7 Financial Instruments: Disclosures – Offsetting Financial Assets and Financial Liabilities (Amendment)

The  amendment  required  an  entity  to  disclose  information  about  rights  to  set  off  financial  instruments  and  related 
arrangements (e.g., collateral agreements). The new disclosures provide users with information that is useful in evaluating 
the effect of netting arrangements on an entity’s financial position. The new disclosures are required for all recognized 
financial  instruments  that  are  set  off  in  accordance  with  IAS  32.  The  disclosures  also  apply  to  recognized  financial 
instruments that are subject to an enforceable master netting arrangement or similar agreement, irrespective of whether 
they are set off in accordance with IAS 32. This amendment did not have an impact on the Company’s disclosures. 

IFRS 10 Consolidated Financial Statements

IFRS 10 established a single control model that applied to all entities including SPEs. IFRS 10 replaced the parts of 
previously  existing  IAS  27,  Consolidated  and  Separate  Financial  Statements  that  dealt  with  consolidated  financial 
statements and SIC-12, Consolidation – Special Purpose Entities. IFRS 10 changed the definition of control such that an 
investor controls an investee when it is exposed, or has rights, to variable returns from its involvement with the investee 
and has the ability to affect those returns through its power over the investee. To meet the definition of control in IFRS 
10, all three criteria must be met, including: (a) an investor has power over an investee; (b) the investor has exposure, or 
rights, to variable returns from its involvement with the investee; and (c) the investor has the ability to use its power over 
the investee to affect the amount of the investor’s returns. Based on an assessment of the Company’s power and control 
over SPE franchises, these entities continue to meet the requirements to be consolidated and therefore the adoption 
of IFRS 10 did not have an impact on the Company’s financial position, financial performance or note disclosures.

IFRS 12 Disclosure of Interests in Other Entities

IFRS 12 sets out the requirements for disclosures relating to an entity’s interests in subsidiaries, joint arrangements, 
associates and structured entities. This standard requires additional considerations in determining whether an entity is 
consolidated as part of the consolidated financial statements, and the disclosure of these considerations. The adoption 
of this standard did not have an impact on the Company’s financial position or financial performance, however, it required 
additional disclosures that have been included as part of the Company’s significant accounting policies in note 3.

IFRS 13 Fair Value Measurement

IFRS 13 established a single source of guidance under IFRS for all fair value measurements. IFRS 13 did not change 
when an entity was required to use fair value, but rather provided guidance on how to measure fair value under IFRS 
when fair value was required or permitted. The application of IFRS 13 did not impact the fair value measurements 
carried out by the Company. IFRS 13 also required specific disclosures on fair values, some of which replaced existing 
disclosure requirements in other standards, including IFRS 7, Financial Instruments: Disclosures. The adoption of IFRS 
13 did not have an impact on the Company’s financial position or financial performance. The new standard required 
additional  disclosures  of  a  fair  value  hierarchy  table,  including  financial  assets  and  liabilities  that  are  measured  at 
amortized cost. See note 25 for the application of this standard. 

The Company has not early adopted any other standard, interpretation or amendment that has been issued but is not 
yet effective.

72  |  easyhome Ltd.

5. Standards Issued But Not Yet Effective

IFRS 9 Financial Instruments

The Company will be required to adopt IFRS 9, Financial Instruments, which is the first phase of the IASB’s project 
to  replace  IAS  39.  On  November  19,  2013,  the  IASB  decided  that  the  previously  set  mandatory  effective  date  of 
January 1, 2015 would not allow sufficient time for entities to prepare to apply IFRS 9, and that a new date should be 
determined when IFRS 9 is closer to completion. IFRS 9 will provide new requirements for the way in which an entity 
should classify and measure financial assets and liabilities that are in the scope of IAS 39, with a final standard targeted 
in the first half of 2014. The Company has not yet assessed the impact of this standard.

6. Cash

(in $000’s)

Cash on hand and at banks

7. Amounts Receivable

(in $000’s)

Vendor rebate receivable

Due from franchisees

Loan interest receivable

Other 

Current

Non-current

December 31, 
2013

December 31, 
2012

2,329

4,631

December 31, 
2013

December 31, 
2012

964

2,014

1,573

2,655

7,206

5,661

1,545

7,206

1,075

1,736

1,021

1,704

5,536

4,536

1,000

5,536

Other amounts receivable consist of amounts due from customers, indirect taxes, insurance and other items.

2013 Annual Report  |  73

8. Consumer Loans Receivable

Consumer loans receivable represent amounts advanced to customers of easyfinancial. Loan terms generally range 
from 6 to 36 months.

(in $000’s)

Consumer loans receivable

Allowance for loan losses

Current

Non-current

December 31, 
2013

December 31, 
2012

110,704

(6,768)

103,936

55,444

48,492

103,936

70,658

(4,074)

66,584

34,425

32,159

66,584

An aging analysis of consumer loans receivable past due is as follows:

(in $000’s except percentages)

$ % of total loans

$ % of total loans

December 31, 
2013

December 31, 
2012

1 – 30 days

31 – 44 days

45 – 60 days

61 – 90 days

5,445

811

855

1,005

8,116

4.9%

0.7%

0.8%

0.9%

7.3%

2,822

543

589

796

4,750

4.0%

0.8%

0.8%

1.1%

6.7%

The changes in the allowance for loan losses are summarized below:

(in $000’s)

Balance, beginning of year

Net amounts written off against allowance

Increase due to lending and collection activities

Balance, end of year

Year Ended

 December 31, 
2013

 December 31, 
2012

4,074

(12,106)

14,800

6,768

2,627

(8,293)

9,740

4,074

74  |  easyhome Ltd.

9. Lease Assets

(in $000’s)

Cost

As at December 31, 2011

Additions

Acquisitions (note 11)

Disposals

Foreign exchange differences

As at December 31, 2012

Additions

Disposals

Foreign exchange differences

As at December 31, 2013

Accumulated Depreciation

As at December 31, 2011

Depreciation for the year

Disposals

Foreign exchange differences

As at December 31, 2012

Depreciation for the year

Disposals

Foreign exchange differences

As at December 31, 2013

Net Book Value

As at December 31, 2012

As at December 31, 2013

Total

111,842

51,887

3,559

(65,348)

119

102,059

49,423

(51,606)

221

100,097

(44,846)

(48,379)

59,281

(40)

(33,984)

(48,078)

50,462

(44)

(31,644)

68,075

68,453

2013 Annual Report  |  75

Furniture  
and Fixtures

Computer 
and Office  
Equipment

Automotive

Signage

Leasehold 
Improvements

10,302

461

10. Property And Equipment

(in $000’s)

Cost

As at December 31, 2011

Additions

Acquisitions (note 11)

Disposals

Foreign exchange differences 

As at December 31, 2012

Additions

Disposals

Foreign exchange differences

As at December 31, 2013

10,387

1,735

156

(1,303)

6

10,981

1,818

(420)

27

12,406

Accumulated Depreciation and Provision for Impairment

As at December 31, 2011

Depreciation 

Provision for impairment

Recovery of impairment

Disposals

Foreign exchange differences

As at December 31, 2012

Depreciation 

Provision for impairment

Recovery of impairment

Disposals

Foreign exchange differences

(6,192)

(1,029)

(263)

305

794

(2)

(6,387)

(1,170)

(53)

7

333

(4)

As at December 31, 2013

(7,274)

(4,375)

Net Book Value

As at December 31, 2012

As at December 31, 2013

4,594

5,132

3,099

3,425

858

5

(1,852)

2

9,315

1,324

(2,850)

11

7,800

(6,898)

(1,014)

(114)

162

1,649

(1)

(6,216)

(909)

(40)

7

2,784

(1)

4,960

472

–

(677)

2

4,757

605

(294)

9

14,358

2,367

552

(1,747)

9

15,539

2,946

(881)

51

Total

40,468

5,432

713

(5,583)

19

41,049

6,693

(4,628)

100

5,077

17,655

43,214

(3,673)

(10,835)

(27,856)

(364)

(142)

220

441

–

(1,536)

(4,019)

(415)

500

1,421

(2)

(934)

1,187

4,307

(5)

(3,518)

(413)

(10,867)

(27,320)

(1,837)

(4,389)

(7)

47

236

(1)

(35)

138

730

(11)

(135)

199

4,242

(18)

(3,656)

(11,882)

(27,421)

1,239

1,421

4,672

5,773

13,729

15,793

–

–

(4)

–

457

–

(183)

2

276

(258)

(76)

–

–

2

–

(332)

(60)

–

–

159

(1)

(234)

125

42

The amount of property and equipment classified as under construction or development and not being amortized was 
$1.8 million as at December 31, 2013 (2012 – $0.1 million).

Various impairment indicators were used to determine the need to test a cash-generating unit [“CGU”] for impairment. 
A CGU was defined as the smallest identifiable group of assets that generates cash inflows that are largely independent 
of the cash inflows from other assets or groups of assets. The Company determined that this was at the individual store 
level. Examples of impairment indicators include a significant decline in revenue, performance significantly below budget 
and expectations and negative CGU operating income. Where these impairment indicators existed, the carrying value of 
the assets within a CGU was compared with its estimated recoverable value which was generally considered to be the 

76  |  easyhome Ltd.

CGU’s value in use. When determining the value in use of a CGU, the Company developed a discounted cash flow model 
for the individual CGU. Sales and cost forecasts were based on actual operating results, three-year operating budgets 
consistent with strategic plans presented to the Company’s Board of Directors and a 3% long-term growth rate consistent 
with industry practice. The pre-tax discount rate used on the forecasted cash flows was 17%. Where the carrying value of 
the CGU’s assets exceeded the recoverable amounts, as represented by the CGU’s value in use, the store’s property and 
equipment assets were written down. It was concluded that, due to the portability of lease assets held within the CGU 
and the cash flows generated by individual lease assets, no impairment write-down of the lease assets was required. As 
such, the CGU impairment charge was limited to the property and equipment held by the impaired CGU.

For the year ended December 31, 2013, the Company recorded an impairment charge of $135 (2012 – $934) offset 
by an impairment recovery of $199 (2012 – recovery of $1,187). The net impairment recovery for 2013 was $64 
(2012 – recovery of $253). All impairment charges and recoveries relate solely to the easyhome Leasing segment.

11. Intangible Assets And Goodwill

(in $000’s)

Cost

As at December 31, 2011

Additions

Acquisitions (note 12)

Disposals

Foreign exchange differences

As at December 31, 2012

Additions

Disposals

Foreign exchange differences

As at December 31, 2013

Accumulated Amortization and Provision for Impairment

As at December 31, 2011

Amortization for the year

Disposals

Foreign exchange differences

As at December 31, 2012

Amortization for the year

Disposals

Foreign exchange differences

As at December 31, 2013

Net Book Value

As at December 31, 2012

As at December 31, 2013

Intangible Assets

Trademarks

Customer Lists

Software

Total

1,722

–

–

–

(13)

1,709

–

–

118

1,827

–

–

–

–

–

–

–

–

–

1,709

1,827

235

–

327

(224)

(11)

327

–

–

–

327

(105)

(45)

151

(1)

–

(60)

–

–

(60)

327

267

3,686

2,519

–

(132)

–

6,073

4,540

(902)

–

9,711

(1,412)

(576)

92

–

(1,896)

(1,249)

864

–

5,643

2,519

327

(356)

(24)

8,109

4,540

(902)

118

11,865

(1,517)

(621)

243

(1)

(1,896)

(1,309)

864

–

(2,281)

(2,341)

4,177

7,430

6,213

9,524

2013 Annual Report  |  77

Trademarks are considered indefinite life intangible assets as there is no foreseeable limit to the period over which the 
assets are expected to generate net cash flows. Trademarks were purchased and were not internally generated.

Included in software additions for the year ended December 31, 2013 are $4.4 million (2012 – $2.3 million) of internally 
developed software application and website costs.

Goodwill was $20.0 million as at December 31, 2013 (2012 – $20.0 million). There were no disposals or impairments 
applied to goodwill during the years ended December 31, 2013 and 2012.

Goodwill  and  indefinite  life  intangible  assets  are  allocated  to  the  appropriate  group  of  CGUs  to  which  they  relate. 
The carrying value of goodwill is fully allocated to the Canadian leasing CGUs, and the carrying value of indefinite life 
intangible assets, or trademarks, are fully allocated to the U.S. franchising CGUs. Impairment testing is performed 
annually and was performed as at December 31, 2013 and December 31, 2012. The impairment test consisted of 
comparing the carrying value of assets within the aforementioned grouping of CGUs to the recoverable amount of that 
grouping as measured by discounting the expected future cash flows, or its value in use. The discounted cash flow 
model was based on historical operating results, detailed sales and cost forecasts over a five-year period, a 3% long-
term growth rate consistent with industry averages, and a pre-tax discount rate used on the forecasted cash flows of 
17%, all of which were consistent with the strategic plans presented to the Company’s Board of Directors.

Based on the analysis performed by management, no impairment charge was required on goodwill or the intangible 
assets.

12. Business Combination

On December 31, 2012, the Company entered into an exchange of stores with a large U.S. based rent-to-own company. 
The  exchange  consisted  of  the  concurrent  sale  of  the  assets  and  operations  of  15  leasing  stores  owned  by  the 
Company in the United States and the purchase of the assets and operations of 15 leasing stores in Canada. The 
acquisition of the 15 leasing stores in Canada met the definition of a business combination as defined by IFRS 3 and 
the fair value of the identifiable assets acquired and liabilities assumed as at the acquisition date were as follows:

(in $000’s)

Assets

Amounts receivable

Property, plant and equipment

Lease assets, net

Intangible assets

Liabilities

Unearned revenue

Accrued liabilities

Total identifiable net assets at fair value

Goodwill arising on acquisition

Cash consideration

78  |  easyhome Ltd.

December 31, 
2012

29

713

3,559

327

216

23

4,389

2,639

7,028

13. Bank Revolving Credit Facility And Term Loan

Bank Revolving Credit Facility

(in $000’s)

Bank revolving credit facility

Unamortized deferred financing costs

Bank revolving credit facility

December 31, 
2013

December 31, 
2012

24,063

(567)

23,496

22,029

(748)

21,281

Canadian dollar loans under the bank revolving credit facility bore interest at the lead lenders prime rate plus 150 to 
250 bps, depending on the Company’s total debt to earnings before interest, taxes, depreciation and amortization 
[“EBITDA”] ratio. The bank revolving credit facility was fully secured by a first charge on substantially all of the assets 
of the Company and its subsidiaries, excluding easyfinancial, and a second charge on the assets of easyfinancial. 
The Company’s interest rate under the facility as at December 31, 2013 was 5.00%. On October 3, 2013, the Company 
amended the terms of this facility to eliminate a scheduled reduction in the maximum limit, extending the maximum 
limit of $35.0 million through to the maturity date of October 4, 2015. 

The financial covenants of the revolving bank revolving credit facility were as follows:

Financial Covenant

Requirements

Total debt to EBITDA ratio

Total debt to tangible net worth ratio

Total active leased assets to total leased assets ratio

< 2.75 

< 1.00 

> 0.65 

Adjusted EBITDA for preceding 12 months 
(excluding easyfinancial) ($ in 000’s)

> 16,000; minimum levels 
are established by fiscal quarter

December 31, 
2013

1.95

0.56

0.78

17,029

Term Loan

(in $000’s)

Borrowing under term loan facility

Unamortized deferred financing costs

December 31, 
2013

December 31, 
2012

40,000

(2,122)

37,878

20,000

(1,670)

18,330

On October 4, 2012, the Company entered into a $20.0 million term loan to support the growth of easyfinancial.

On  June  18,  2013,  the  Company  amended  the  term  loan  facility  which  increased  the  total  maximum  credit  limit 
available under the term loan facility to $50.0 million. All previous borrowings under the term loan facility were rolled into 
the amended $50.0 million facility. All borrowings under the amended term loan facility bear interest at 8.7% over the 
Canadian Bankers’ Acceptance rate and were secured by a first charge on the assets of easyfinancial and a second 
charge on substantially all of the other assets of the Company and its subsidiaries. The term loan facility matures on 
October 4, 2017. The Company’s interest rate under the term loan facility as at December 31, 2013 was 9.98%.

2013 Annual Report  |  79

The financial covenants of the term loan facility were as follows:

Financial Covenant

Requirements

Total debt to EBITDA ratio (consolidated)

Total debt to EBITDA ratio (easyfinancial only)

Total debt to tangible net worth ratio (consolidated)

Total debt to tangible net worth ratio (easyfinancial only)

< 2.75

< 2.75

< 1.00

< 0.75

Adjusted EBITDA for preceding 12 months 
(easyfinancial only) ($ in 000’s)

> 14,750; minimum levels 
are established by fiscal quarter 

December 31, 
2013

1.95

1.79

0.56

0.52

20,082

As at December 31, 2013, the Company was in compliance with all of its financial covenants under its lending agreements.

Finance Costs

Included in finance costs on the consolidated statements of income is interest expense on the bank revolving credit 
facility and the term loan and amortization of deferred financing charges as follows:

(in $000’s)

Interest expense

Amortization of deferred financing charges

14. Provisions

(in $000’s)

As at December 31, 2011

Incurred during the year

Utilized during the year

Unused amounts reversed

As at December 31, 2012

Incurred during the year

Utilized during the year

Unused amounts reversed

As at December 31, 2013

(in $000’s)

Current

Non-current

80  |  easyhome Ltd.

Year Ended

 December 31, 
2013

 December 31, 
2012

4,965

673

5,638

2,212

431

2,643

Onerous 
Leases Due to 
Impairment

Other 
Onerous 
Leases

96

84

(10)

(102)

68

–

(31)

(25)

12

5

935

(313)

(159)

468

35

(348)

(146)

9

Total

101

1,019

(323)

(261)

536

35

(379)

(171)

21

December 31, 
2013

December 31, 
2012

21

–

21

379

157

536

15. Share Capital

Authorized Capital

The authorized capital of the Company consists of an unlimited number of common shares with no par value and an 
unlimited number of preference shares. 

Each  common  share  represents  a  shareholder’s  proportionate  undivided  interest  in  the  Company.  Each  common 
share confers to its holder the right to one vote at any meeting of shareholders and to participate equally and rateably 
in any dividends of the Company. The common shares are listed for trading on the Toronto Stock Exchange.

Common Shares Issued and Outstanding

The changes in common shares are summarized as follows:

($ in 000’s except number of shares in 000’s)

Balance, beginning of the year

Common share equity offering

Redemption of deferred share units for cash

Dividend reinvestment plan

Balance, end of the year

Common Share Equity Offering

Year Ended 
December 31, 2013

Year Ended 
December 31, 2012

# of shares

$

# of shares

$

11,940

1,347

–

2

60,885

19,020

–

18

11,849

60,207

25

66

245

433

13,289

79,923

11,940

60,885

On November 12, 2013, the Company and a syndicate of underwriters completed a common share equity offering for 
1,346,900 common shares of the Company at a price of $14.85 per common share. The Company received gross 
proceeds of $20.0 million and net proceeds of $19.0 million (including cash proceeds of $18.7 million and a deferred 
tax benefit of $0.3 million).

Dividends on Common Shares

For the year ended December 31, 2013, the Company paid dividends of $4.1 million (2012 – $4.0 million), or $0.34 
per share (2012 – $0.34 per share). The Company declared a dividend of $0.085 per share on November 6, 2013 to 
shareholders of record on December 27, 2013, payable on January 10, 2014. The dividend paid on January 10, 2014 
was $1.1 million.

2013 Annual Report  |  81

16. Stock-Based Compensation

Share Option Plan

Under  the  Company’s  stock  option  plan,  options  to  purchase  common  shares  may  be  granted  by  the  Board  of 
Directors to directors, officers and employees. Options are generally granted at exercise prices equal to the fair market 
value at the grant date, vest evenly over a three-year period based on earnings per share targets, and have exercise 
lives of five years. The aggregate number of common shares reserved for issuance and which may be purchased upon 
the exercise of options granted pursuant to the plan shall not exceed 2.3 million common shares.

(number of options in 000’s)

Outstanding balance, beginning of year

Options granted

Options forfeited or expired

Outstanding balance, end of year

Exercisable balance, end of year

Year Ended 
December 31, 2013

Year Ended 
December 31, 2012

Options 
#

Weighted Average  
Exercise Price 
$

Options 
#

Weighted Average  
Exercise Price 
$

518

202

(182)

538

238

13.05

9.61

18.81

9.81

10.44

715

–

(197)

518

95

13.80

–

15.79

13.05

14.50

Outstanding options to directors, officers and employees as at December 31, 2013 are as follows:

Range of  
Exercise Prices
$

8.00 – 10.99

11.00 – 14.99

15.00 – 19.99

8.00 – 19.99

Outstanding

Weighted Average  
Remaining 
Contractual Life  
in Years

Exercisable

Weighted Average  
Exercise Price 
$

Options 
# (in 000’s)

Weighted Average  
Exercise Price 
$

2.74

0.86

0.35

2.54

9.07

11.00

18.08

9.81

192

2

44

238

8.68

11.00

18.08

10.44

Options 
# (in 000’s)

492

2

44

538

The Company uses the fair value method of accounting for stock options granted to employees and directors. During 
the year ended December 31, 2013, the Company granted 202,296 options (2012 – nil options). For the year ended 
December 31, 2013, an expense of $208 (2012 – $126) was recorded in stock-based compensation expense in the 
consolidated statements of income, with a corresponding adjustment to contributed surplus.

Options  granted  during  2013  were  determined  using  the  Black-Scholes  option  pricing  model  with  the  following 
assumptions, resulting in a weighted average fair value of $2.38 per option.

Risk-free interest rate (% per annum)

Expected hold period to exercise (years)

Volatility in the price of the Company’s shares (%)

Dividend yield (%)

82  |  easyhome Ltd.

2013

1.25

5.00

38.31

3.54

2012

n/a

n/a

n/a

n/a

Restricted Share Unit [“RSU”] Plan

On May 7, 2013, the Company’s shareholders approved a resolution to amend the RSU Plan, increasing the maximum 
number of Common Shares reserved for issuance from treasury under the RSU Plan by 250,000 shares, from 365,000 
shares to 615,000 shares.

During  the  year  ended  December  31,  2013,  the  Company  granted  414,610  RSUs  (2012  –  nil)  to  employees  of  the 
Company under its RSU Plan. RSUs are granted at fair market value at the grant date and vest evenly over a three-
year period based on long-term targets. For the year ended December 31, 2013, $765 (2012 – expense recovery of 
$51) was recorded as an expense in stock-based compensation expense in the consolidated statements of income.  
Additionally, for the year ended December 31, 2013, an additional 5,229 RSUs (2012 – 4,765) were granted as a result 
of dividends payable. 

Performance Share Unit [“PSU”] Plan 

During the year ended December 31, 2013, the Company granted 295,486 PSUs (2012 – 411,522) to senior executives 
of the Company under its PSU Plan. On May 7, 2013, the PSUs granted in 2013 were cancelled and an equivalent 
number of RSUs were granted to senior executives of the Company (see section “Restricted Share Unit Plan” above).

PSUs are granted at fair market value at the grant date and vest evenly over a three-year period based on long-term 
targets. For the year ended December 31, 2013, $2,669 (2012 – $1,847) was recorded as an expense in stock-based 
compensation expense in the consolidated statements of income. Additionally, for the year ended December 31, 2013, 
an additional 28,225 PSUs (2012 – 44,464) were granted as a result of dividends payable.

The PSU liability as at December 31, 2013 was $2,841 (2012 – $2,409).

Deferred Share Unit [“DSU”] Plan

During the year ended December 31, 2013, the Company granted 9,710 DSUs (2012 – 12,674) to directors under its 
DSU Plan. DSUs are granted at fair market value at the grant date and vest immediately upon the grant date. For the 
year ended December 31, 2013, $160 (2012 – $113) was recorded as stock-based compensation expense under the 
DSU Plan in stock-based compensation expense in the consolidated statements of income. Additionally, for the year 
ended December 31, 2013, an additional 3,678 DSUs (2012 – 2,655) were granted as a result of dividends payable.

Stock Based Compensation Expense

(in $000’s)

Equity-settled stock based compensation

Cash-settled stock based compensation

Year Ended

 December 31,
2013

 December 31, 
2012

1,134

2,669

3,803

188

1,847

2,035

2013 Annual Report  |  83

Contributed Surplus

The following is a continuity of the activity in the contributed surplus account:

($ in 000’s)

Contributed surplus, beginning of year

Equity settled stock-based compensation expense

   Stock options

   Restricted share units

   Deferred share units

Reduction due to redemption of deferred share units

Contributed surplus, end of year

17. Restructuring And Other Items

($ in 000’s)

Restructuring charges

Insurance reimbursement

Gain on disposal of U.S. leasing stores

Restructuring Charges

Year Ended

December 31, 
2013

December 31, 
2012

3,035

3,171

208

766

160

1,134

–

4,169

126

(51)

113

188

(324)

3,035

Year Ended

December 31, 
2013

December 31, 
2012

–

–

–

–

1,379

(943)

(814)

(378)

During  the  second  quarter  of  2012,  the  Company  restructured  the  management  and  operating  procedures  of  its 
leasing  segment  and  closed  13  underperforming  locations.  For  the  year  ended  December  31,  2012,  $1.4  million 
was recorded as restructuring and other charges within operating income. These charges consisted of the cost of 
remaining lease terms for closed locations, lease asset write offs, severance and other charges. No further related 
charges are expected in future periods.

Insurance Recovery

During the fourth quarter of 2010, the Company incurred $2.4 million in costs related to the forensic investigation of 
an employee fraud. During the second quarter of 2012, the Company received a reimbursement of a portion of the 
costs from its insurers. The insurance reimbursement of $0.9 million is net of professional fees related to obtaining this 
reimbursement. 

Gain on Disposal of U.S. Leasing Stores

On December 31, 2012, the Company entered into an exchange of stores with a large U.S. based rent-to-own company. 
Total cash proceeds on the sale of the 15 corporately owned stores were $6.9 million resulting in a gain of $814. See 
note 12 for further details.

84  |  easyhome Ltd.

18. Income Taxes

The Company’s income tax provision is determined as follows:

(in $000’s except percentages)

Combined basic federal and provincial income tax rates

Expected income tax expense

Non-deductible expenses

U.S. and SPE results not tax affected

Other

The significant components of the Company’s income tax expense are as follows:

(in $000’s)

Current income tax:

Current income tax charge

Adjustments related to intercompany management fees and other

Deferred income tax:

Relating to origination and reversal of temporary differences

The significant components of the Company’s deferred tax assets are as follows:

(in $000’s)

Tax cost of lease assets and property and equipment  
in excess of net book value

Amounts receivable and provisions

Deferred salary arrangements

Lease inducements

Unearned revenue

Financing fees

Other

Year Ended

December 31, 
2013

December 31,  
2012

27.2%

26.9%

5,249

241

(64)

(281)

5,145

4,053

76

(130)

10

4,009

Year Ended

December 31, 
2013

December 31, 
2012

3,704

850

591

5,145

3,993

1,316

(1,300)

4,009

December 31, 
2013

December 31, 
2012

(177)

2,054

1,043

659

232

382

(196)

3,997

1,494

1,285

694

599

182

85

(107)

4,232

All  changes  to  the  deferred  tax  assets  were  recorded  as  an  expense  in  deferred  tax  expense  in  the  consolidated 
statements of income except for the recognition of the deferred tax asset related to the commons share equity offering 
completed on November 12, 2013 which was recorded as a credit to share capital on the consolidated statements of 
financial position (see note 15).

2013 Annual Report  |  85

The  Company  and  its  subsidiaries  have  the  following  tax  loss  carry-forwards  that  may  be  used  to  reduce  taxable 
income in the future:

(in $000’s, except years)

U.S. Operations

Year ended December 31, 2008

Year ended December 31, 2009

Year ended December 31, 2010

Year ended December 31, 2011

Tax Loss
Carryforwards

Benefit of Tax Loss
Carryforwards

Year of Expiry

904

925

1,529

1,328

4,686

362

370

612

531

1,875

2027

2028

2029

2030

At December 31, 2013, the benefit of the U.S. tax loss carry-forwards has not been recognized due to the uncertainty 
of the realization of the benefit of the U.S. operational losses in the foreseeable future. 

At December 31, 2013, there was no recognized deferred tax liabilities (2012 – nil) for taxes that would be payable on 
the undistributed earnings of the Company’s subsidiaries. The Company has determined that undistributed earnings 
of its subsidiaries would not be distributed in the foreseeable future.

19. Earnings Per Share

Basic Earnings Per Share

Basic earnings per share amounts are calculated by dividing the net income for the year by the weighted average 
number of ordinary shares outstanding during the year as follows:

(in $000’s except number of shares and earnings per share)

Net income

Weighted average number of ordinary shares outstanding

Basic earnings per ordinary share

Year Ended

December 31, 
2013

December 31, 
2012

14,182

12,243

1.16

11,057

11,999

0.92

For the year ended December 31, 2013, 121,111 DSUs (2012 – 102,754 DSUs) were included in the weighted average 
number of ordinary shares outstanding.

Diluted Earnings Per Share

Diluted earnings per share reflect the potential dilution that could occur if additional common shares are assumed to 
be issued under securities that entitle their holders to obtain common shares in the future. The number of additional 
shares  for  inclusion  in  diluted  earnings  per  share  is  determined  using  the  treasury  stock  method,  whereby  stock 
options and warrants, whose exercise price is less than the average market price of the Company’s common shares, 
are assumed to be exercised and the proceeds are used to purchase common shares at the average market price for 
the period. The incremental number of common shares issued under stock options and warrants is included in the 
calculation of diluted earnings per share.

86  |  easyhome Ltd.

(in $000’s except number of shares and earnings per share)

Net income

Weighted average number of ordinary shares outstanding

Dilutive effect of stock-based compensation

Weighted average number of diluted shares outstanding

Diluted earnings per ordinary share

Year Ended

December 31, 
2013

December 31, 
2012

14,182

12,243

66

12,309

1.15

11,057

11,999

–

11,999

0.92

For the year ended December 31, 2013, 237,367 stock options to acquire common shares (2012 – 518,002 options) 
were excluded in the calculation of diluted earnings per share as their exercise prices exceeded the average market 
share price for the year or performance conditions were not met.

20. Net Change In Other Operating Assets And Liabilities

The net change in other operating assets and liabilities is as follows:

(in $000’s)

Amounts receivable

Prepaid expenses

Accounts payable and accrued liabilities

Dividends payable

Income taxes payable

Deferred lease inducements

Unearned revenue

Provisions

Year Ended

December 31, 
2013

December 31, 
2012

(1,670)

(735)

(8,854)

118

(287)

287

(159)

(515)

1,722

352

12,924

5

4,816

(95)

(640)

435

(11,815)

19,519

Supplemental disclosures in respect of the consolidated statements of cash flows comprise the following:

(in $000’s)

Income taxes paid

Income taxes refunded

Interest paid

Interest received

Year Ended

December 31, 
2013

December 31, 
2012

5,438

331

4,978

2,135

1,642

2,645

36,639

24,116

2013 Annual Report  |  87

21. Commitments And Guarantees

The  Company  is  committed  to  software  maintenance  service  agreements  and  operating  leases  for  premises, 
equipment, vehicles and signage. The minimum annual lease payments plus estimated operating costs required for 
the next five years and thereafter are as follows:

(in $000’s)

Premises

Other operating lease obligations

Other

Total contractual obligations

Within 1 Year

After 1 Year but not 
more than 5 Years

More than 5 Years

21,346

1,238

1,344

23,928

45,427

2,172

1,871

49,470

4,144

–

–

4,144

During the year ended December 31, 2013, $22.9 million (2012 – $22.4 million) was recognized as an expense in the 
consolidated statements of income in respect of operating leases.

The Company maintains an irrevocable standby letter of credit, issued from its credit facilities in the amount of $0.3 million, 
for its corporate office lease.

22. Contingencies

Class Action Lawsuit

The Company and certain of its current and former officers were named as defendants in a lawsuit filed in the Ontario 
Superior  Court  of  Justice  on  October  25,  2010.  This  lawsuit  was  commenced  by  Andrew  Sorensen,  on  behalf  of 
shareholders who acquired the Company’s common shares between April 8, 2008 and October 15, 2010. The claim 
was brought under section 138 of the Ontario Securities Act. The plaintiff alleged, among other things, that, arising 
out  of  an  employee  fraud  discovered  in  2010,  the  Company  and  certain  of  its  former  and  current  officers  made 
misrepresentations  about  the  Company’s  consolidated  financial  statements  being  prepared  in  accordance  with 
Canadian generally accepted accounting principles. The claim sought $10 million in general damages. On March 26, 
2012, the lawsuit was certified as a class proceeding on consent. 

During the first quarter of 2013, the Company reached an agreement to settle with the class action plaintiffs for $2.25 
million, all inclusive, to be distributed to members of the class in accordance with procedures set out in the settlement 
agreement. On June 10, 2013, the court approved the settlement agreement. The settlement amount was paid by 
the Company’s insurer pursuant to the Company’s insurance policies and held in escrow by an administrator who 
distributes the funds to class members. The settlement agreement denies any admissions of liability on the part of the 
Company or any of its current or former officers or directors. 

The settlement reflects an agreement between all parties to resolve the action and avoid increasing costs and time 
commitments necessarily involved in litigation. The Company has not recorded any liability related to these matters. 

Other Legal Actions

The Company is involved in various legal matters arising in the ordinary course of business. The resolution of these 
matters is not expected to have a material adverse effect on the Company’s financial position, financial performance 
or cash flows.

88  |  easyhome Ltd.

The Company has agreed to indemnify its directors and officers and particular employees in accordance with the 
Company’s policies. The Company maintains insurance policies that may provide coverage against certain claims.

23. Capital Risk Management

The  Company  manages  its  capital  to  maintain  its  ability  to  continue  as  a  going  concern  and  to  provide  adequate 
returns to shareholders by way of share appreciation and dividends. The capital structure of the Company consists 
of  bank  debt,  term  debt  and  shareholders’  equity,  which  comprises  issued  share  capital,  contributed  surplus  and 
retained earnings.

The Company manages its capital structure and makes adjustments to it in light of economic conditions. The Company, 
upon approval from its Board of Directors, will balance its overall capital structure through new share issues, share 
repurchases, the payment of dividends, increasing or decreasing bank debt and term debt or by undertaking other 
activities  as  deemed  appropriate  under  specific  circumstances.  The  Company’s  strategy,  objectives,  measures, 
definitions and targets have not changed significantly in the past year.

The  Company  has  externally  imposed  capital  requirements  as  governed  through  its  financing  facilities.  These 
requirements  are  to  ensure  the  Company  continues  to  operate  in  the  normal  course  of  business  and  to  ensure 
the Company manages its debt relative to net worth. The capital requirements are congruent with the Company’s 
management of capital.

The Company monitors capital on the basis of its bank and term loan covenants as described in note 13. 

For the years ended December 31, 2013 and 2012, the Company was in compliance with all of its externally imposed 
financial covenants.

24. Financial Risk Management

Overview

The  Company’s  activities  are  exposed  to  a  variety  of  financial  risks:  credit  risk,  liquidity  risk,  interest  rate  risk  and 
currency  risk.  The  Company’s  overall  risk  management  program  focuses  on  the  unpredictability  of  financial  and 
economic markets and seeks to minimize potential adverse effects on the Company’s financial performance. 

Credit Risk

The maximum exposure to credit risk is represented by the carrying amount of the amounts receivable, consumer loans 
receivable and lease assets with customers under merchandise lease agreements. The Company leases products 
and  makes  consumer  loans  to  thousands  of  customers  pursuant  to  policies  and  procedures  that  are  intended  to 
ensure that there is no concentration of credit risk with any particular individual, company or other entity, although 
the Company is subject to a higher level of credit risk due to the credit constrained nature of many of the Company’s 
customers and in circumstances where its policies and procedures are not complied with.

The credit risk related to lease assets with customer’s results from the possibility of customer default with respect to 
agreed upon payments. The Company has a standard collection process in place in the event of payment default, which 
includes the recovery of the lease asset if satisfactory payment terms cannot be worked out with the customer, as the 
Company maintains ownership of the lease assets until payment options are exercised. Lease asset losses for the year 
ended December 31, 2013 represented 3.2% (2012 – 2.9%) of total revenue for the easyhome Leasing segment.

2013 Annual Report  |  89

The credit risk on the Company’s consumer loans receivable made in accordance with policies and procedures is 
impacted  by  both  the  Company’s  credit  policies  and  the  lending  practices  which  are  overseen  by  the  Company’s 
senior  management.  Credit  quality  of  the  customer  is  assessed  based  on  a  credit  rating  scorecard  and  individual 
credit  limits  are  defined  in  accordance  with  this  assessment.  The  consumer  loans  receivable  are  unsecured.  The 
Company  evaluates  the  concentration  of  risk  with  respect  to  customer  loans  receivable  as  low,  as  its  customers 
are located in several jurisdictions and operate independently. As at December 31, 2013, the Company’s gross loan 
portfolio was $110.7 million (2012 – $70.7 million).

The credit risk related to other amounts receivable are managed in accordance with policies and procedures resulting 
from the possibility of default on rebate payments, amounts due from licensee and franchisees and other amounts 
receivable.  The  Company  deals  with  credible  companies,  performs  ongoing  credit  evaluations  of  creditors  and 
consumers and allows for uncollectible amounts when determined to be appropriate.

Liquidity Risk

The Company addresses liquidity risk management by maintaining sufficient availability of funding through its committed 
bank revolving credit facility and its term loan. The Company manages its cash resources based on financial forecasts 
and anticipated cash flows, which are periodically reviewed with the Company’s Board of Directors.

The Company believes that the cash flow provided by operations will be sufficient in the near term to meet operational 
requirements,  purchase  lease  assets,  meet  capital  spending  requirements  and  pay  dividends.  In  addition,  the 
incremental financing obtained through the term debt and equity issuance will allow the Company to grow its consumer 
loans receivable portfolio in 2014. In order for the Company to achieve the full growth opportunities available, however, 
additional sources of financing over and above the currently available credit facility and term loan are required. There is 
no certainty that these long-term sources of capital will be available or at terms favourable to the Company.

Substantially all liabilities are due within 12 months with the exception of the bank revolving credit facility and term loan, 
which are due as disclosed in note 13, and non-current PSU liabilities that are payable in 2015.

Interest Rate Risk

Interest  rate  risk  measures  the  Company’s  risk  of  financial  loss  due  to  adverse  movements  in  interest  rates.  The 
Company is subject to interest rate risk as the bank revolving credit facility bears interest at the lead lenders prime 
rate plus 150 to 250 bps, depending on the Company’s total debt to EBITDA ratio and the term loan bears interest at 
8.7% over the Canadian Bankers’ Acceptance rate. As at December 31, 2013, the interest rate on the bank revolving 
credit facility was 5.00% per annum (2012 – 4.50% per annum) and the interest rate on the term loan was 9.98% per 
annum (2012 – 11.69%).

The Company does not hedge interest rates. Accordingly, future changes in interest rates will affect the amount of 
interest expense payable by the Company.

As at December 31, 2013, all of the Company’s borrowings were subject to movements in floating interest rates. A 1% 
movement in the prime interest rate and bankers’ acceptance rate would have increased or decreased net income for 
the year by approximately $598.

90  |  easyhome Ltd.

Currency Risk

Currency risk measures the Company’s risk of financial loss due to adverse movements in currency exchange rates. 

The Company sources a portion of the assets it leases in Canada from U.S. suppliers. As a result, the Company has 
foreign exchange transaction exposure. These purchases are funded using regular spot rate purchases. Pricing to 
customers can be adjusted to reflect changes in the Canadian dollar landed cost of imported goods and, as such, 
there is not a material foreign currency transaction exposure.

During 2013, the Company had foreign currency transaction exposure through its SPEs and franchise locations in the 
United States.

The  earnings  of  the  Company’s  U.S.  subsidiary  and  SPEs  are  translated  into  Canadian  dollars  each  period.  A  5% 
movement in the Canadian and U.S. dollar exchange rate would have increased or decreased net income for the year 
by approximately $32.

25. Financial Instruments

Recognition and Measurement of Financial Instruments

The Company has classified its financial instruments as follows:

(in 000’s)
Financial Instruments

Cash 

Amounts receivable

Consumer loans receivable

Measurement

Fair value

Amortized cost

Amortized cost

Accounts payable and accrued liabilities

Amortized cost

Bank revolving credit facility

Term loan

Amortized cost

Amortized cost

December 31,
2013

December 31,
2012

2,329

7,206

103,936

24,301

23,496

37,878

4,631

5,536

66,584

33,155

21,281

18,330

The carrying values of these financial instruments approximate their fair values.

Fair Value Measurement

All  assets  and  liabilities  for  which  fair  value  is  measured  or  disclosed  in  the  consolidated  financial  statements  are 
categorized  within  the  fair  value  hierarchy,  described  as  follows,  based  on  the  lowest  level  input  that  is  significant 
to the fair value measurement as a whole:

   Level 1:   Quoted (unadjusted) market prices in active markets for identical assets or liabilities

  Level 2:    Valuation techniques for which the lowest level input that is significant to the fair value 

measurement is directly or indirectly observable

  Level 3: 

 Valuation techniques for which the lowest level input that is significant to the fair value 
measurement is unobservable

2013 Annual Report  |  91

The  hierarchy  requires  the  use  of  observable  market  data  when  available.  The  following  table  provides  the  fair 
value measurement hierarchy of the Company’s financial assets and liabilities measured at amortized cost as at 
December 31, 2013:

(in 000’s)

Amounts receivable

Consumer loans receivable

Accounts payable and accrued liabilities

Bank revolving credit facility

Term loan

Total

7,206

103,936

24,301

23,496

37,878

Level 1

Level 2

–

–

–

–

–

–

–

–

–

–

Level 3

7,206

103,936

24,301

23,496

37,878

There have been no transfers between Level 1, Level 2, or Level 3 during the period.

26. Related Party Transactions

The following summarizes the expense related to key management personnel during the reporting periods.

(in $000’s)

Short-term employee benefits including salaries

Share-based payment transactions

27. Segmented Reporting

Year Ended

December 31, 
2013

December 31, 
2012

2,864

2,381

5,245

2,844

1,504

4,348

For management purposes, the Company had two reportable segments: easyhome Leasing and easyfinancial.

During 2013, management reviewed the Company’s reporting segments and determined that, due to the relatively small size 
of its franchising business and the Company’s future growth strategies, it was appropriate to include the franchising business 
with the Company’s easyhome Leasing segment. All comparative information has been restated to reflect the change.

Accounting policies for each of these business segments are the same as those disclosed in note 3. General and 
administrative expenses directly related to the Company’s business segments are included as operating expenses for 
those segments. All other general and administrative expenses are reported separately. Management assesses the 
performance based on segment operating income (loss). 

The following tables summarize the relevant information for the years ended December 31, 2013 and 2012:

Year ended December 31, 2013
(in $000’s) 

Revenue

Total operating expenses before depreciation and amortization

Depreciation and amortization

Segment operating income (loss)

Finance costs

easyhome 
Leasing

160,296

82,778

51,210

26,308

–

easyfinancial

Corporate

Total

58,518

38,435

1,918

18,165

–

–

18,924

584

(19,508)

5,638

218,814

140,137

53,712

24,965

5,638

19,327

Income (loss) before income taxes

26,308

18,165

(25,146)

92  |  easyhome Ltd.

Year ended December 31, 2012
(in $000’s) 

Revenue

Total operating expenses before depreciation 
and amortization and restructuring and other items

Restructuring and other items

Depreciation and amortization

Segment operating income (loss)

Finance costs

easyhome 
Leasing

easyfinancial

Corporate

Total

161,907

37,766

–

199,673

87,087

25,421

17,068

129,576

1,296

51,470

22,054

–

–

751

(1,674)

545

11,594

(15,939)

–

2,643

(378)

52,766

17,709

2,643

15,066

Income (loss) before income taxes

22,054

11,594

(18,582)

The Company’s goodwill of $20.0 million (2012 – $20.0 million) is related entirely to its easyhome Leasing segment.

The  Company’s  easyhome  Leasing  business  consists  of  four  major  product  categories:  furniture,  electronics, 
computers and appliances. Lease revenue as a percentage of total lease revenue for the years ended December 31, 
2013 and December 31, 2012 are as follows:

Furniture

Electronics

Computers

Appliances

Year Ended

December 31, 
2013 (%)

December 31, 
2012 (%)

38

32

18

12

100

38

33

16

13

100

The Company operates across Canada and in certain U.S. states. During the year ended December 31, 2013, 97.0% 
or $212.1 million of revenue was generated in Canada and 3.0% or $6.7 million of revenue was generated in the U.S. 
(2012 – 92% or $184.1 million of revenue was generated in Canada and 8% or $15.6 million of revenue was generated 
in the U.S). Additionally, as at December 31, 2013, $224.3 million of the Company’s assets were located in Canada and 
$8.6 million were located in the U.S. (2012 – $181.5 million in Canada and $8.4 million in the U.S.).

28. Comparative Figures

Certain items within the comparative audited consolidated financial statements have been reclassified to conform with 
the presentation of the current year in accordance with IFRS.

2013 Annual Report  |  93

Corporate Information

Head Office
33 City Centre Drive 
Suite 510
Mississauga, Ontario 
L5B 2N5
(905) 272-2788
Tel: 
Fax:  (905) 272-9886

Investor Relations
David Ingram
President & Chief Executive Officer
Tel: 

(905) 272-2788

Steve Goertz
Senior Vice President
& Chief Financial Officer
Tel: 

(905) 272-2788

Bankers
Canadian Imperial Bank  
of Commerce
Toronto, Ontario

National Bank of Canada
Toronto, Ontario

Laurentian Bank of Canada
Toronto, Ontario

Transfer Agents
TMX Equity Transfer Services
Toronto, Ontario

Listed
Toronto Stock Exchange
Trading Symbol: EH

Auditors
Ernst & Young LLP
Toronto, Ontario

Solicitors
Torys LLP
Toronto, Ontario

Website
www.easyhome.ca

Board of Directors

Corporate Officers

Donald K. Johnson
Chairman of the Board

David Ingram
President & Chief Executive Officer

David Ingram
President & Chief Executive Officer, easyhome Ltd.

Steve Goertz
Senior Vice President & Chief Financial Officer

David A. Lewis
Corporate Director

David Appel
Corporate Director

Rick Atkinson
Senior Vice President, Development

Dave Maries
Senior Vice President, Marketing & Merchandising 

Sean Morrison
Managing Director, Maxim Capital Corp.

Jason Mullins
Senior Vice President Operations, easyfinancial Services

David J. Thomson
Corporate Director

Jay Guyatt
Vice President and General Counsel

94  |  easyhome Ltd.

“Our strategy is unchanged and we will continue 

to focus on the same three strategic imperatives: 

namely, to evolve, expand and execute.”

David Ingram
President and Chief Executive Officer

making life easier

33 City Centre Drive, Suite 510, Mississauga, Ontario L5B 2N5  Tel: (905) 272-2788  Fax: (905) 272-9886  www.easyhome.ca