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goeasy

gsy · TSX Financial Services
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Ticker gsy
Exchange TSX
Sector Financial Services
Industry Asset Management - Bonds
Employees 1001-5000
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FY2016 Annual Report · goeasy
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2016 ANNUAL REPORT

2  |  goeasy Ltd.

goeasy is reaching new heights

Providing everyday Canadians with 
the chance for a better tomorrow today.

Having served almost one million customers, we are proud to help 
everyday Canadians access the credit they deserve, putting them 
on the path towards a better financial future. 

We have a history of setting ambitious goals and delivering on our promises; 
an approach that has provided total shareholder returns of over 3,000% 
during the last 15 years. Throughout this time, we have consistently 
executed our ambitious growth strategy without compromising the high 
standards of customer service that have become synonymous with the 
goeasy brands. 2016 was no exception and proved to be a record year for 
goeasy across all of our performance metrics, creating the opportunity for 
us to continue to expand our product offering and geographic footprint.

Our history of success tells us that we are on the right path with the right 
plan and the right people to continue to deliver sustainable growth. In 2017 
and beyond, we will work together as a team to offer our customers better 
borrowing alternatives, to help keep their lives moving forward, to improve 
their credit and to gain control of their finances.

2016 Annual Report  |  3

goeasy is helping families across Canada 
have a chance at a better financial future.

56%

of our customers report 
having no other option 
than easyfinancial

73%of our customers save the odd 

amount or nothing at all

60%of our customers have been 

turned down by a bank

4  |  goeasy Ltd.

80%of our customers struggle when a 

financial emergency comes up

About goeasy

goeasy is a leading full-service provider of goods and alternative 
financial services. Our mission is to provide everyday Canadians 
with the products and services they need to help them with their 
financial needs and give them the opportunity to improve their 
credit for a better tomorrow.

goeasy serves its customers through two key 
operating divisions: easyfinancial, which offers 
financial services in the non-prime consumer 
lending segment and easyhome, Canada’s largest 
merchandise leasing company. 

goeasy’s businesses address a large but underserved 
segment of the population that has often been 
denied credit from traditional financial institutions 
and is looking for an alternative to costly payday 
lenders. This market consists of an estimated 
seven million Canadians with credit scores that 
in many cases do not allow them to qualify for 
prime consumer credit. These are our customers: 
hard-working individuals, often living pay cheque 
to pay cheque, with limited access to credit and 
little financial flexibility to deal with the unexpected 
challenges that they face.

The Canadian non-prime consumer credit market, 
excluding mortgages, is estimated to be more than 
$165 billion of outstanding receivables. With significant 
consumer demand and a strong opportunity for growth 
in this segment, goeasy is well positioned to be the 
leader. The competitive landscape to serve this market 
continues to shift, with traditional providers leaving the 
market or moving into near-prime credit products and 
payday lenders migrating their offering to unsecured 
installment loans as regulations tighten the economics 
for payday loans. Traditional bank lenders are expected 
to continue to stay out of non-prime, while lenders such 
as credit unions are beginning to offer non-prime credit 
products. New online entrants to the market have yet 
to achieve sufficient profitability and consolidation 
is expected. goeasy is best positioned to serve this 
market across Canada through our retail footprint, 
digital presence, strong brand, reputation for customer 
service and our expanding suite of credit products 
designed to meet the evolving needs of our customers.

% Of Canadian
Population Within
Target FICO Band1

Consumer Credit
by FICO Band1

$165B+

28M

850+

800-849

750-799

700-749

100%

80%

60%

40%

20%

650-699

600-649

550-599

<549

~7M

1Estimated based on Transunion as of August 2016

Market
Opportunity

$165B+

100%

80%

60%

40%

20%

goeasy believes there is a 
significant growth opportunity 
for lenders that offer multiple 
products spanning the 
non-prime consumer credit 
spectrum across various 
distribution channels.

~0.21%
GSY market share

2016 Annual Report  |  5

easyfinancial says yes to customers 
when banks are not an option.

$204.1M

Revenue

$1.4B

Total loan originations since launch

$370.5M

Gross consumer loans receivable

36.6%

Operating margin

6  |  goeasy Ltd.

About easyfinancial

easyfinancial is the Company’s financial services 
arm, operating in the non-prime consumer lending 
market. easyfinancial currently offers unsecured 
installment loans up to $15,000 with risk-adjusted 
interest rates that appeal to consumers looking  
for alternative credit solutions.

easyfinancial fills the gap in the consumer lending market between traditional 
financial institutions and costly payday lenders. Traditional financial institutions are 
generally unwilling to offer credit solutions to consumers with a less-than-perfect 
credit history or an unusual financial situation. Approximately 60% of easyfinancial’s 
customers have been denied credit by banks or other traditional lenders. These 
same customers also want to avoid the high fees and onerous repayment terms 
set by payday lenders which could have interest rates in excess of 500%.

Customers transact with easyfinancial in-store, online and through point-of-sale 
financing partnerships. Loan products offered by easyfinancial carry a higher 
risk of default than loan products offered by traditional financial institutions, 
and therefore have a comparatively higher rate of interest. The Company has 
extensive experience with this customer demographic and has developed 
proprietary underwriting and credit scoring models that optimize the balance 
between growth and credit risk. Taking advantage of the underwriting experience 
gained since 2006, including $1.4 billion in loan originations, easyfinancial 
continually enhances its underwriting models to make better lending decisions, 
with a goal of maximizing total long-term returns.

208

Locations

36.6%

Operating margin

93,300Customers

*Figures as of December 31st, 2016

2016 Annual Report  |  7

easyhome provides customers with 
brand name products for their home 
under flexible lease agreements.

$143.4M

Revenue

15%Operating margin

55,500

Customers

8  |  goeasy Ltd.

About easyhome

easyhome is Canada’s largest 
merchandise leasing company, 
offering brand-name household 
furniture, appliances and electronics 
to consumers through flexible weekly 
or monthly leasing agreements.

easyhome’s programs appeal to a wide variety of consumers 
who are looking for alternatives to traditional retailers. 
These customers are attracted to a leasing transaction that 
does not involve a credit check or an initial down-payment 
and offers them the flexibility to terminate their lease at 
any time. Some consumers may not be able to purchase 
merchandise due to a lack of credit or insufficient cash 
resources. Others may have a short-term or otherwise 
temporary need for the merchandise, or simply want to 
use the merchandise with no long-term obligation before 
making a purchase decision.

easyhome operates through both corporately owned 
stores located across Canada and through a network of 
franchised locations. Additionally, customers can shop 
online via easyhome’s transactional e-commerce platform.

176Stores

$55.3M

Lease assets

*Figures as of December 31st, 2016

2016 Annual Report  |  9

2016 Highlights

$347.5M

Record revenues

44%

Increase in annual dividend 
to $0.72 per share

36.6%

Operating margin for easyfinancial, 
up from 30.8% in 2015

$370.5M

Gross consumer loans receivable portfolio 
at year end, up 28% from 2015

$62.5M

Record operating income

$31.0M

Record net income reached in 2016; 
diluted EPS of $2.23 per share

$15K

Increased maximum loan size 
for easyfinancial, along with 
risk-adjusted interest rates

10  |  goeasy Ltd.

15

2016 was the fifteenth 
consecutive year of growing 
revenues and delivering profits

208

easyfinancial locations 
at year end

Annual Revenue

(in dollar millions)

400

350

300

250

200

150

100

50

$ –

$347.5

$304.3

$259.2

CAGR = 11.7%

$168.2

$174.2

$158.1

$139.7

$218.8

$199.7

$188.3

$116.3

$100.3

$86.1

$76.0

$65.9

$70.5

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Note: All revenue restated to IFRS

easyhome

easyfinancial

Normalized Annual Net Income

(in dollar millions)

35.0

32.5

25.0

22.5

20.0

17.5

15.0

12.5

10.0

7.5

5.0

2.5

$ –

$33.2

$23.7

CAGR = 29.0%

$18.6

$14.2

$10.4

$9.0

$9.0

$10.5

$9.6

$8.8

$7.7

$6.5

$6.8

$4.0

$2.6

$0.7

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Note: 2001 to 2009 amounts reported on a Canadian GAAP basis. 2010 to 2016 amounts reported under IFRS.

2016 Annual Report  |  11

12  |  goeasy Ltd.

Financial Summary

(in $000s except per share amounts, store counts, employee counts, percentages and ratios)

2016

2015

2014

2013

2012

Income statement

Revenue

Operating income

Net income

Diluted earnings per share

Balance sheet

Gross consumer loans receivable

Lease assets

Total assets

Gross external debt

Shareholders’ equity

Cash flow

347,505

304,273

259,150

218,814

199,673

62,516

31,049

2.23

48,052

23,728

1.69

34,593

19,748

1.42

24,965

14,182

1.15

17,709

11,057

0.92

370,517

289,426

192,225

110,704

55,288

60,753

64,526

68,453

70,658

68,075

503,062

418,502

319,472

232,900

189,927

267,500

217,500

126,756

64,063

42,029

196,031

176,059

153,968

135,633

105,013

Net issuance of consumer loans receivable

135,686

132,805

101,021

Purchase of lease assets

Purchase of property and equipment, intangibles and goodwill

Dividend payments

Key metrics

Revenue growth

Same store revenue growth

Normalized net income

Adjusted earnings per share1

Adjusted operating margin1

Adjusted return on equity1

External debt to shareholders' equity

External debt to adjusted EBITDA

Operations

Total store count:

   easyfinancial

   easyhome

easyfinancial branch openings

Employees

40,649

8,297

6,374

44,709

10,880

5,164

49,066

12,339

4,527

52,152

49,423

11,233

4,060

31,425

55,446

11,630

4,038

14.2%

12.1%

17.4%

16.3%

18.4%

19.6%

9.6%

17.7%

6.0%

8.9%

 33,155 

 23,728 

 18,600 

 14,182 

 10,481 

 2.38 

19.0%

17.9%

1.34

3.46

 1.69 

15.8%

14.4%

1.19

3.71

 1.34 

12.9%

12.9%

0.79

2.91

 1.15 

11.4%

12.4%

0.45

2.01

 0.87 

8.7%

10.4%

0.38

1.82

208

176

17

202

184

64

154

192

39

119

237

36

100

253

20

1,587

1,566

1,496

1,254

1,241

1Certain financial statement amounts have been adjusted to exclude unusual and non-recurring items. Further details on such adjustments can be found in the Management’s Discussion and Analysis.

2016 Annual Report  |  13

Stepping up for what matters

As an organization, we focus on our associates, customers 
and the communities in which we serve. As part of this 
commitment, we believe in giving back in meaningful ways.

“Thanks to our partnership with goeasy Ltd., 
the easybites kitchen renovation projects have 
allowed Clubs across Canada to have the updated 
equipment and food prep resources they need 
to serve meals to thousands of young people.”

– Owen Charters, President & CEO, Boys and Girls Clubs of Canada.

We continue to grow and expand 
the relationship we have built with 
Boys and Girls Clubs of Canada. 
Since 2004, we have raised more 
than $1.2 million to fund projects 
like scholarships and back-to-school 
backpacks filled with school supplies 
so deserving children have the 
opportunity to learn and excel 
in school.

govolunteer is a popular program 
to rally goeasy associates to donate 
their time to charities of their choice, 
within the communities that we 
work and live in. This includes both a 
formal week dedicated to associates 
volunteering at a variety of charitable 
organizations and two paid days 
off for every associate to pursue 
their own personal passion and 
commitment to their communities.

In 2014 we announced our easybites 
partnership to design and build safe, 
functioning kitchens in all 100 Boys 
and Girls Clubs of Canada locations 
over ten years. So far, we have 
completed a total of 16 kitchens, with 
12 more planned for 2017. These 
kitchens help feed children and teach 
them about healthy eating.

LEARN MORE

$1,200,000 
RAISED

6 LOCAL 
CHARITIES

16 
KITCHENS

towards Boys and Girls Clubs programs

supported by 300 goeasy employees

built to feed and teach children

14  |  goeasy Ltd.

In 2016, goeasy heard about the  
Jane and Finch Boys and Girls Club 
in Toronto and how it had been closed 
for almost two years, as the club ran 
out of money to fund its renovations. 
goeasy stepped up by donating 
$50,000 and providing the staff 
and construction support needed 
to help finish the job.

$50,000 
DONATION

towards re-opening the Jane 
and Finch Boys and Girls Club

While goeasy is committed to being 
invested in our communities, our 
contributions extend beyond our 
backyard. Since 2015, we have 
worked with Habitat for Humanity to 
build houses for families in need in 
remote countries. Over the past 
2 years, we have raised $65,000 and 
rewarded top performing employees 
with the chance to build homes 
for deserving families.

In 2016 we launched the goeasy 
Community Project, an initiative that 
encouraged inspired Canadians to 
positively impact their communities. 
The inaugural winner, selected by the 
Canadian public, was The Humanity 
Project based in Moncton, New 
Brunswick. The winning prize of up 
to $50,000 in funding will go to a new 
kitchen to help feed thousands of people  
in need within the Moncton area.

$65,000 
RAISED

$50,000 
DONATION

to build homes for those in need

towards feeding people in need

2016 Annual Report  |  15

EVOLVE
EXPAND
ENHANCE
EXECUTE

Another significant year of growth

2016 was a record-setting year as we continued to build on our strong track record of sustainable 
growth for goeasy. Over the past 15 years, we have delivered compound annual growth rates of 11.7% 
for  revenue,  22.0%  for  operating  income  and  19.3%  for  earnings  per  share.  2016  also  continued 
the  Company’s  trend  of  62  consecutive  quarters  of  positive  net  income.  As  importantly,  we  saw 
improvements to employee engagement, customer satisfaction and brand awareness. Our strong 
financial performance, and our confidence for the future, allowed our Board of Directors to approve 
a 44% increase to our annual dividend from $0.50 per share to $0.72 per share in 2017.

Our revenue grew by 14.2% during the year to $347.5 million, compared with $304.3 million in 2015. 
Operating income for 2016 was $62.5 million, while net income was $31.0 million and diluted earnings 
per share was $2.23. The 2016 results included a $3.0 million gain on the sale of an investment and 
$6.4 million in transaction advisory costs that were not routine and non-recurring. Excluding these 
items,  adjusted  operating  income  for  the  year  was  $65.9  million  compared  with  $48.1  million  in 
2015, an increase of $17.8 million or 37.1%; adjusted net income was $33.2 million compared with 
$23.7 million in 2015, an increase of $9.4 million or 39.7%; and adjusted diluted earnings per share 
was $2.38 compared with $1.69 for 2015, an increase of $0.69 or 40.8%.

Our commitment to providing everyday people with the chance for a better financial future has never 
been stronger. In 2016, we completed an in-depth strategic review, gaining a greater understanding 
of the non-prime market for consumer lending in Canada. Through this process, goeasy confirmed 
that  our  corporate  strategy  continues  to  be  right  for  our  customers,  our  associates  and  our 
shareholders. To achieve our long-term goals, we remain focused on four key business imperatives: 
evolve the delivery channels, expand the easyfinancial footprint, enhance the product offering and 
execute with efficiency and effectiveness.

16  |  goeasy Ltd.

Message to shareholders

David Ingram, 
President & 
Chief Executive Officer

EVOLVE

To  respond  to  changing  customer  needs,  we  have  been 
developing multiple delivery channels that take advantage of 
technological advancements and new market opportunities. 
Beginning in 2013, when we launched transactional websites 
for  easyfinancial  and  easyhome,  we  have  continuously 
evolved  the  online  experience  to  stay  at  the  forefront  of 
changing technologies and our customers’ needs. Through 
continuous improvement and innovation, we have been able 
to offer an  enhanced  customer  experience  and  improved 
levels of service, including the launch of our mobile point-of-
sale financing platform in 2015. 

In 2016, we launched the industry’s first single-source loan 
application system spanning the entire credit spectrum. 
Depending on a customer’s credit profile, either the retail 
partner, a third-party lender or easyfinancial will extend 
credit for purchases. These transactions are enabled by 
easyfinancial’s  point-of-sale  financing  platform,  which 
provides the back-end support system and loan servicing. 
This was the first step in a broader strategy of developing 
the  indirect  lending  channel  where  we  will  offer  our 
lending  products  at  the  point-of-sale  for  merchant 
partners in markets such as home furnishing, health care 
and automotive repair.

EXPAND

We  believe  that  direct,  personal  relationships  with  our 
customers  are  best  achieved  through  a  physical  location 
where our customers live and work. Our extensive branch 
network  continues  to  be  a  core  element  of  our  business 
and product delivery strategy. In addition to providing more 
convenient access to customers that wish to transact in a 
physical retail environment, our physical locations further 
strengthen our brand and allow our associates to build and 
maintain  strong,  direct  relationships  with  our  customers 
– a relationship that online only lenders cannot replicate.

As of December 31, 2016, we had 208 easyfinancial branches 
and 176 easyhome stores. Over the next few years, we will 
continue  to  add  easyfinancial  locations  in  select  markets. 
In  addition,  we  will  leverage  our  existing  easyhome  store 
network to further expand our consumer lending footprint 
by introducing our lending products to customers through 
these stores in 2017.

2016 Annual Report  |  17

In  an  effort  to  continue  our  expansion  of  easyfinancial 
across all of Canada, we will introduce easyfinancial  and 
its  loan  products  into  Quebec  in  the  second  quarter  of 
2017.  We  have  been  very  successful  in  Quebec  with  our 
easyhome  operating  division  for  many  years  and  believe 
that  it  represents  a  large  opportunity  for  non-prime 
lending. Our goal for Quebec is simple – to deliver the same 
great products and services that we offer to our customers 
across the rest of Canada.

ENHANCE

We  believe  that  every  Canadian  deserves  a  chance  at  a 
better  financial  future.  Throughout  2016,  we  continued 
to enhance our product offering in line with our focus of 
helping our customers on their journey to lower borrowing 
rates.  This  included  the  introduction  of  risk-adjusted 
interest  rates  where  consumers  that  are  determined  to 
be lower credit risk are offered a lower cost of borrowing. 
The  consumer  benefits  with  a  lower-cost  loan  and  we 
benefit by retaining our best customers as they improve 
their credit scores. We also increased our maximum loan 
size  to  $15,000  for  eligible  customers  to  provide  them 
with  the  financing  they  need.  These  new  loan  products 
not only reward existing customers as they improve their 
credit,  they  attract  new  customers,  giving  the  company 
exposure  to  a  broader  audience  within  the  non-prime 
credit demographic. 

We will continue to focus on getting our customers back 
to lower rates in 2017 through additional enhancements 
to our product offering. We will expand the extent of our 
risk-adjusted pricing product, providing lower rate loans 
to more qualifying customers. 

In  addition,  we  believe  that  a  substantial  opportunity 
exists to complement our current unsecured installment 
loans  with  loans  that  are  secured  by  hard  assets  such 
as real estate. These secured loans will offer a reduced 
rate  of  interest  in  recognition  of  the  expected  lower 
charge-off rates stemming from the real estate collateral 
pledged by customers. While the yields are lower on such 
loans,  the  Company  benefits  by  lower  rates  of  charge 
off,  longer  customer  tenure  and  lower  acquisition  and 
administration  costs  which  ultimately  increase  overall 
customer profitability.

18  |  goeasy Ltd.

EXECUTE

To meet the demands of our customers and to maximize 
profitability, we will continue to focus on the fundamentals 
of lending or leasing, collecting, cost control and treating 
our customers with the respect they demand and deserve.

Much  of  this  starts  with  our  associates  and  drives  our 
commitment to offer the right training programs that focus 
on  building  strong  relationships  with  our  customers  and 
delivering the highest levels of customer satisfaction. 

In  2016,  we  continued  to  focus  on  strengthening  our 
infrastructure,  including  the  security  of  our  data  and 
systems, to support our growth and to position ourselves for 
the future. The branch and store network was upgraded to 
connect all of our locations via a state-of-the-art high speed 
network. At the same time, a data centre migration initiative 
was completed for our core banking platform to achieve 
high availability and scalability for planned future growth.

As  a  business,  we  have  and  will  continue  to  optimize 
our  capital  structure.  Over  the  years,  the  growth  of 
easyfinancial has been funded by the retention of earnings 
in  the  business  and  the  acquisition  of  third-party  debt 
financing  at  ever  improving  interest  rates  and  flexibility 
of  terms.  At  the  end  of  2016,  external  debt  represented 
almost 60% of the Company’s funding requirements and 
we are confident that we will continue to have access to 
additional debt capital to fund the growth of our business 
into the future. 

COMMITMENT TO VALUES

Our  priority  is  to  deliver  long  term  sustainable  growth. 
The achievement of this priority is guided by our values 
as  an  organization  and  our  focus  on  our  associates, 
customers  and  the  communities  in  which  we  serve.  As 
part  of  this  commitment,  we  believe  that  improving 
financial literacy is a key to helping people get back on the 
path to good credit. We continue to support and expand 
goeasy  Academy,  a  free  online  resource  that  provides 
tools  and  educational  resources  to  help  people  make 
better financial decisions.

In  our  communities,  we  continue  to  grow  and  expand 
the  13-year  relationship  we  have  built  with  Boys  and 
Girls  Clubs  of  Canada.  In  2016,  we  launched  the  goeasy 
Community Project, an initiative that awarded an inspired 
community  with  $50,000  in  funding  towards  a  worthy 
project.  While  goeasy  is  committed  to  being  invested  in 
our  communities  in  a  meaningful  way,  our  charitable 
contributions extend beyond our backyard. Since 2015, we 
have committed to giving back on a global scale through 
Habitat  for  Humanity,  by  building  houses  for  families  in 
need in remote countries.

OUTLOOK FOR 2017 AND BEYOND

Looking back on the past 12 months, it is clear that 2016 
represented  a  year  of  significant  growth  and  success 
for  the  Company.  These  accomplishments  have  created 
opportunities  for  us  to  continue  to  grow  and  meet  the 
changing  needs  of  our  customers  and  the  evolving 
competitive market for non-prime consumer lending. As 
we look ahead to 2017, it will represent the third and most 
critical period of transformation in goeasy’s history. The 
first  occurred  in  2003,  when  the  business  consolidated 
multiple lease-to-own brands under the easyhome banner, 
driving a period of rapid expansion for the legacy leasing 
business. The second took place in 2011 and was marked 
by the accelerated growth of easyfinancial. We believe that 
the year ahead will serve as our third and most significant 
transformation.  We  will  further  expand  our  products 
and services, as well as broaden our geographic reach 
to  ultimately  position  goeasy  as  the  leader  within  the 
non-prime lending market in Canada.

We believe that the investments we are making will result 
in growth for easyfinancial with our loan booking reaching 
$475  to  $500  million  by  the  end  of  2017,  reaching  the 
$500  million  milestone  a  full  year  earlier  than  initially 
planned.  While  the  launch  of  new  products  and  the 
expansion  of  our  branch  network  and  online  presence 
will  moderate  earnings  growth  somewhat  in  2017,  we 
will  continue  to  deliver  strong  operating  margins  and 
record earnings.

In 2017, we will look to grow easyfinancial in three ways: 
introducing  easyfinancial  lending  products  in  existing 
easyhome stores; launching easyfinancial in the province 
of Quebec; and introducing new loan products secured by 
assets, such as real estate or vehicles. 

With  these  initiatives  driving  significant  growth  for 
the  business,  2017  is  poised  to  be  a  year  of  massive 
transformation for goeasy. While our focus is on growth, 
our end game remains the same: to build a business that 
meets  and  exceeds  the  needs  of  borrowers  across  the 
entire  non-prime  credit  spectrum  and  rewards  these 
customers  with  progressive  loan  pricing,  giving  them 
a  chance  to  return  to  lower-cost  prime  lending  and 
ultimately gain control of their financial future. Through a 
comprehensive suite of borrowing products for everyday 
Canadians  looking  to  improve  their  financial  future, 
combined  with  our  national  retail  footprint  and  trusted 
brand, we will continue to lead the Canadian non-prime 
lending market in the years ahead.

On behalf of the management team, 
I want to thank all of our associates 
for their dedication to our company. 
I also want to thank our customers 
who turn to us to help with their 
financial needs. Finally, I want to 
thank our Board of Directors for its 
continued guidance, wisdom and 
insight. I look forward to another 
year of success in 2017.

Sincerely,

David Ingram, 
President & Chief Executive Officer

2016 Annual Report  |  19

20  |  goeasy Ltd.

Table of contents

Management’s Discussion and Analysis of Financial Conditions and Results of Operations ......................................22

  Caution Regarding Forward-Looking Statements ...............................................................................................................................22

  Overview of the Business ............................................................................................................................................................................23

  Corporate Strategy ........................................................................................................................................................................................26

  Outlook ..............................................................................................................................................................................................................33

  Analysis of Results for the Year Ended December 31, 2016 ............................................................................................................36

  Selected Annual Information .....................................................................................................................................................................43

  Analysis of Results for the Three Months Ended December 31, 2016 ..........................................................................................44

  Selected Quarterly Information .................................................................................................................................................................51

  Portfolio Analysis...........................................................................................................................................................................................51

  Key Performance Indicators and Non-IFRS Measures ......................................................................................................................58

  Financial Condition........................................................................................................................................................................................64

  Liquidity and Capital Resources ................................................................................................................................................................65

  Outstanding Shares and Dividends ..........................................................................................................................................................66

  Commitments, Guarantees and Contingencies ....................................................................................................................................67

  Risk Factors ....................................................................................................................................................................................................67

  Critical Accounting Estimates ....................................................................................................................................................................73

  Adoption of New Accounting Standards and Standards Issued But Not Yet Effective .............................................................73

Internal Controls ............................................................................................................................................................................................74

Management’s Responsibility for Financial Reporting ...................................................................................................75

Independent Auditors’ Report ...........................................................................................................................................76

Audited Consolidated Financial Statements ....................................................................................................................77

Corporate Information ......................................................................................................................................................115

2016 Annual Report  |  21

 
Management’s discussion and analysis 
of financial condition and results of operations

Date: February 15, 2017

The following Management’s Discussion and Analysis [“MD&A”] presents an analysis of the consolidated financial condition 
of goeasy Ltd. and its subsidiaries [collectively referred to as “goeasy” or the “Company”] as at December 31, 2016 compared 
to December 31, 2015, and the consolidated results of operations for the three month period and year ended December 
31, 2016 compared with the corresponding periods of 2015. This MD&A should be read in conjunction with the Company’s 
audited  consolidated  financial  statements  and  the  related  notes  for  the  year  ended  December  31,  2016.  The  financial 
information presented herein has been prepared in accordance with International Financial Reporting Standards [“IFRS”], 
unless otherwise noted. All dollar amounts are in thousands of Canadian dollars unless otherwise indicated.

This MD&A is the responsibility of management. The Board of Directors has approved this MD&A after receiving the 
recommendations of the Company’s Audit Committee, which is comprised exclusively of independent directors, and the 
Company’s Disclosure Committee.

This MD&A refers to certain financial measures that are not determined in accordance with IFRS. Although these measures 
do not have standardized meanings and may not be comparable to similar measures presented by other companies, these 
measures are defined herein or can be determined by reference to our financial statements. The Company discusses these 
measures because it believes that they facilitate the understanding of the results of its operations and financial position.

Additional information is contained in the Company’s filings with Canadian securities regulators, including the Company’s 
Annual Information Form. These filings are available on SEDAR at www.sedar.com and on the Company’s website at 
www.goeasy.com.

Caution Regarding Forward-Looking Statements

This MD&A includes forward-looking statements about goeasy, including, but not limited to, its business operations, 
strategy and expected financial performance and condition. Forward-looking statements include, but are not limited 
to,  those  with  respect  to  the  estimated  number  of  new  locations  to  be  opened,  targets  for  growth  of  the  consumer 
loans receivable portfolio, annual revenue growth targets, strategic initiatives, new product offerings and new delivery 
channels,  anticipated  cost  savings,  planned  capital  expenditures,  anticipated  capital  requirements,  liquidity  of  the 
Company, plans and references to future operations and results and critical accounting estimates. In certain cases, 
forward-looking  statements  are  statements  that  are  predictive  in  nature,  depend  upon  or  refer  to  future  events  or 
conditions,  and/or  can  be  identified  by  the  use  of  words  such  as  ‘expects’,  ‘anticipates’,  ‘intends’,  ‘plans’,  ‘believes’, 
‘budgeted’,  ‘estimates’,  ‘forecasts’,  ‘targets’  or  negative  versions  thereof  and  similar  expressions,  and/or  state  that 
certain actions, events or results ‘may’, ‘could’, ‘would’, ‘might’ or ‘will’ be taken, occur or be achieved. 

Forward-looking  statements  are  based  on  certain  factors  and  assumptions,  including  expected  growth,  results  of 
operations and business prospects and are inherently subject to, among other things, risks, uncertainties and assumptions 
about the Company’s operations, economic factors and the industry generally, as well as those factors referred to in the 
section entitled “Risk Factors”. There can be no assurance that forward-looking statements will prove to be accurate as 
actual results and future events could differ materially from those expressed or implied by forward-looking statements 
made by the Company, due to, but not limited to, important factors such as the Company’s ability to enter into new lease 
and/or financing agreements, collect on existing lease and/or financing agreements, open new locations on favourable 
terms, secure new franchised locations, purchase products which appeal to customers at a competitive rate, respond to 
changes in legislation, react to uncertainties related to regulatory action, raise capital under favourable terms, manage 
the impact of litigation (including shareholder litigation), control costs at all levels of the organization and maintain and 
enhance the system of internal controls. The Company cautions that the foregoing list is not exhaustive. 

22  |  goeasy Ltd.

The reader is cautioned to consider these and other factors carefully and not place undue reliance on forward-looking 
statements,  which  may  not  be  appropriate  for  other  purposes.  The  Company  is  under  no  obligation  (and  expressly 
disclaims any such obligation) to update or alter the forward-looking statements whether as a result of new information, 
future events or otherwise, unless required by law.

Overview of the Business

General Overview

goeasy Ltd. is a leading full-service provider of goods and alternative financial services that improve the lives of everyday 
Canadians. goeasy Ltd. serves its customers through its two key operating divisions: easyfinancial and easyhome.

The activities of both easyfinancial and easyhome are governed by federal laws which set a maximum rate of interest and 
by various consumer protection acts that exist in each province. goeasy Ltd. is not subject to payday loan legislation and 
is not regulated by the Office of the Superintendent of Financial Institutions.

Overview of easyfinancial 

easyfinancial is the Company’s financial services arm, operating in the non-prime consumer lending marketplace by bridging 
the gap between traditional financial institutions and costly payday lenders. 

Traditional financial institutions are generally unwilling to effectively offer credit solutions to consumers that are deemed to 
be a higher credit risk due to the consumer’s financial situation or less-than-perfect credit history. Historically, approximately 
60%  of  easyfinancial’s  customers  have  been  denied  credit  by  these  same  traditional  financial  institutions.  These  same 
consumers prefer to avoid the high fees and onerous repayment terms set by payday lenders (which could have an annualized 
interest rate in excess of 500% and be repayable within two weeks of borrowing). easyfinancial’s products appeal to these 
consumers who are looking for better alternatives.

The Company believes that there is significant demand for non-prime lending in the Canadian marketplace and estimates 
that the size of the Canadian market for non-prime consumer lending, excluding mortgages, is in excess of $165 billion. This 
demand is currently being met by a wide variety of industry participants who offer diverse products including auto lending, 
credit cards, installment loans, retail finance programs, small business lending and real estate secured lending. Generally, 
industry participants have tended to focus on a single product rather than providing consumers with a broad integrated suite 
of financial products and services. As a result, the suppliers to the marketplace are quite diverse.

The Company has made significant investments in its processes, systems and infrastructure to position its  easyfinancial 
business for long-term sustainable growth, including making the following key enhancements:

•   The  Company  has  developed  an  internal  competence  in  evaluating  and  managing  credit  risk.  Using  leading-
edge,  data-driven  modeling  and  analytical  techniques,  underwriting  and  credit  adjudication  rules  have  been 
continuously  enhanced  in  response  to  changing  market  conditions  with  the  goal  of  optimizing  returns  while 
balancing throughput and charge-offs.

•   An industry-standard banking platform was implemented in 2012 to ensure that the loans receivable portfolio 

could be appropriately managed and information could be securely maintained on a scalable infrastructure.

•   In 2014, the Company implemented a proprietary loan application management system to process applications 
originated  in  its  retail  and  on-line  channels.  This  system  was  supported  by  a  credit  decision  engine,  built  in 

2016 Annual Report  |  23

 
 
 
partnership  with  a  global  leader  in  risk  management  technology  solutions,  and  is  fully  integrated  with  the 
Company’s customer relationship management platform enabling it to meet the changing needs of its growing 
customer base.

•   The  easyfinancial  management  team  was  enhanced  through  the  recruitment  of  senior  managers  with  broad 

experience in financial services.

•   Through a combination of equity offerings, debt offerings and renegotiation of existing lending relationships, the 
Company has been able to secure the necessary capital to fund its expected growth over the near-term. The 
continued successful growth of the easyfinancial portfolio and the strengthened balance sheet should provide 
access to further levels of capital in the future at reduced costs.

To this point, easyfinancial has focused on providing consumer installment loans. Historically, the consumer demand for 
loans such as these was satisfied by the consumer-lending arms of several large, international financial institutions. 
Since 2009, many of the largest branch-based participants in this market (including Wells Fargo, HSBC Finance and 
CitiFinancial) have either closed their operations or dramatically reduced their size due to changes in banking regulations 
related to risk-adjusted capital requirements, leaving easyfinancial as one of a small number of coast-to-coast non-
prime lenders with stated growth aspirations. 

The  easyfinancial  business  model  has  continued  to  evolve  in  response  to  changing  consumer  expectations  and 
technological developments.

•   The offering of consumer installment loans was initially piloted in 2006 using a kiosk that was physically located 

within an existing easyhome location.

•   In 2011, to better meet customer demand for its products, the Company determined that the easyfinancial business 
would scale more successfully by operating out of stand-alone locations that were physically separated from the 
easyhome stores. The first easyfinancial stand-alone location was opened in July 2011. These larger and higher 
capacity stand-alone locations also exhibited a more rapid growth trajectory.

•   Once the business model was finalized and prior to its large-scale expansion, easyfinancial launched a centralized 

loan decision platform in 2011 and deployed a highly scalable core banking platform in 2012.

•   In 2013, a transactional website was launched by easyfinancial for securing consumer installment loans. This new 
delivery channel allowed the Company to reach consumers who may not have had access to a physical location 
or who preferred to interact through the privacy and convenience of their home or on their mobile device.

•   In 2014, the Company launched an internally developed and proprietary loan application management system 

that was fully integrated with its customer relationship management and collections activities.

•   In 2015, easyfinancial launched its indirect lending platform, significantly expanding the number of distribution 
points. Indirect lending involves creating partnerships with merchants, both on-line and offline, to provide financing 
for their customers who do not qualify for the traditional credit products offered by these merchants. Under such a 
delivery channel, these customers are given the opportunity to apply for a loan through easyfinancial at the point of 
purchase, thereby allowing them to purchase the desired products or services from the merchant partner.

•   The Company is committed to helping Canadians improve their financial literacy. In 2015, the Company developed 
a  free  on-line  financial  education  platform  through  goeasy  Academy  that  included  articles,  videos  and  other 
educational content.

24  |  goeasy Ltd.

 
 
 
 
 
 
 
 
 
•   In  2016,  the  Company  further  enhanced  its  indirect  lending  platform  by  launching  the  industry’s  first  single 
source point-of-sale application system to provide financing for customers across the entire credit spectrum. 
Depending on the customer credit profile, the retail partner or easyfinancial can extend credit for such purchases 
with easyfinancial providing the application platform and back-end support needed.

Through its multiple delivery channels and utilizing an extensive analysis of the historic performance of its consumer 
lending portfolio, easyfinancial has created a business model that is somewhat unique within its industry.

•   On-line advertising, coupled with the Company’s mobile responsive transactional website, create a cost-effective 

way to attract new customers and optimize the application process.

•   While digital channels are important to the growth of easyfinancial, the Company believes that originating loans 
and servicing its customers through a combination of on-line activities along with its coast-to-coast network of 
branches provides an optimal balance between growth and credit risk management. Bricks and mortar branches 
remain an integral part of our customer acquisition and servicing strategy.

•   Indirect lending significantly expands the Company’s distribution points without significant incremental costs by 

leveraging an industry leading, proprietary mobile solution.

•   The  Company’s  national  footprint  of  retail  branch  locations  further  promote  the  Company’s  brand  and  allow 
customers to apply in-person if that is their preferred means of application. Recent surveys indicated that over 
48% of easyfinancial customers became aware of easyfinancial through the physical retail presence.

•   By analyzing all of its loan transactions originated since 2006, the Company has developed underwriting practices 
and credit scoring models that are able to predict the performance of its customers with a far greater degree of 
accuracy than the traditional generic scoring models utilized by credit rating agencies and other lenders.

•   Subsequent to a successful loan application, the responsibility for loan closing and funding and ongoing customer 
relationship management, including early stage collections, is assigned to a retail branch that is conveniently 
located near the customer. In this way, the customer lifetime value is enhanced as the sale of ancillary products 
is  improved,  customer  retention  is  extended  and  lower  delinquency  rates  are  experienced  due  to  the  local 
relationship and direct engagement with the customer.

•   Since ongoing customer relationship management is performed at the local branch level, the Company is able 
to establish stronger relationships with its customers that enable it to effectively address and resolve various 
unplanned financial challenges that may occur. In this way, bad debts are able to be reduced more effectively, 
particularly when compared to a non-prime consumer loan originated through an on-line-only lender.

The  Company  recognizes  that  the  loan  products  it  offers  to  consumers  carry  a  higher  risk  of  default  than  the  loan 
products offered by traditional banks and, as such, the Company incurs a higher level of delinquencies and charge-offs, 
but that is offset by the higher yield generated on its installment loans. To assist with the management of this risk, the 
Company has developed proprietary underwriting practices and credit scoring models using the historical performance 
of its consumer loan portfolio. Additionally, the Company continuously explores and incorporates, where appropriate, 
leading edge data sources, incorporating them in controlled tests as they become available. Taking advantage of its 
underwriting experience gained since 2006 and including almost $1.4 billion in credit originations, the Company regularly 
optimizes these practices and scoring models to make better lending decisions, with a goal of maximizing total returns.

2016 Annual Report  |  25

 
 
 
 
 
 
 
 
Overview of easyhome

easyhome  is  Canada’s  largest  lease-to-own  company,  offering  brand-name  household  furniture,  appliances  and 
electronics to consumers under weekly or monthly leasing agreements through both corporate and franchise stores.

easyhome’s programs appeal to a wide variety of consumers who are looking for alternatives to traditional retailers and 
who are attracted to a leasing transaction that does not involve a credit check, does not require an initial down payment, 
includes delivery and set up and offers them the flexibility to terminate the lease at any time. These consumers may 
not  be  able  to  purchase  merchandise  due  to  a  lack  of  credit  or  insufficient  cash  resources,  may  have  a  short-term 
or  otherwise  temporary  need  for  the  merchandise,  or  may  simply  want  to  use  the  merchandise,  with  no  long-term 
obligation, before making a purchase decision.

Customers  who  wish  to  lease  merchandise  with  an  option  to  purchase  from  easyhome  are  required  to  enter  into 
easyhome’s standard form merchandise leasing agreement. This lease agreement provides that the customer will lease 
merchandise for a set term and make payments on a weekly or monthly basis. Generally, customers are required to 
make an initial up-front lease payment and thereafter the periodic payments are collected in advance for each payment 
period. If the customer makes all of the periodic payments throughout the lease term, he or she will obtain ownership 
of the merchandise at the end of the term. In addition, at specified times during the term of the lease, customers can 
exercise an option to purchase the leased merchandise at a predetermined price. easyhome maintains ownership of its 
merchandise until this purchase option is exercised. Ultimately, easyhome’s customers have the flexibility to return the 
merchandise at any time without any further obligations.

easyhome operates through both corporately owned stores located across Canada and through a network of franchised 
locations. Additionally, since 2013, the Company operates an e-commerce platform that allows customers to enter into 
merchandise leasing transactions through on-line channels.

Corporate Strategy

The  Company  is  committed  to  being  a  leading  full-service  provider  of  goods  and  alternative  financial  services  that 
improve the lives of everyday Canadians. To maintain this position, the Company must continuously evolve to meet the 
needs of its chosen customer segment. Additionally, the Company must focus on maintaining its competitive advantage 
by capitalizing on the key aspects of each business unit, including brand awareness, superior customer service and 
its  cross-country  retail  network.  Cost  efficiencies  through  economies  of  scale  and  shared  services  will  enable  the 
Company to meet future competitive challenges, including new entrants into the marketplace.

Throughout 2016, the Company completed an in-depth strategic review, including gaining a greater understanding of 
the non-prime market for consumer lending in Canada. Through this process, the Company gained valuable insights 
into the opportunities available for non-prime lending within the Canadian marketplace. These insights confirmed that 
the Company’s corporate strategy continues to be appropriate and will guide the tactics employed by the Company to 
achieve its goals in the future. 

26  |  goeasy Ltd.

These key insights include:

•   Although the market for non-prime lending in Canada is in excess of $165 billion, the supply is fragmented by 
both product and credit segments. It is satisfied by a large number of diverse lenders with each focusing on a 
relatively narrow range of products. Opportunities for growth exist for those lenders who are able to effectively 
offer multiple products spanning the non-prime consumer credit spectrum across various distribution channels.

•   Competition within the non-prime consumer lending market is in a state of transition. While many large participants 
have exited the market in recent years, new competition from non-traditional sources such as payday lenders, 
on-line lenders and marketplace lenders has emerged.

•   The  activities  of  the  Company  over  the  past  several  years  to  both  build  out  its  retail  footprint  and  develop  a 
scalable platform provide it with a strong base to expand and diversify its product offering to ultimately meet 
consumer demand and competitive challenges. 

•   Within the non-prime market, the Company has traditionally focused on a relatively higher risk consumer and 
offered a product with higher interest rates that was commensurate with that risk. Greater opportunities exist 
for lower rate products where the reduced yield is offset by lower credit losses and relative costs to administer.

•   The opportunity for installment lending secured by real estate or other assets is large, with significant unsatisfied 
demand.  This  demand  is  likely  to  increase  in  the  future  as  Canadian  mortgage  rules  continue  to  change.  The 
reduced yield for this type of product is offset by lower credit losses and relative costs to administer.

•   There  continues  to  be  an  opportunity  to  provide  retail  point-of-sale  financing  alternatives  to  the  customers  of 
traditional retail organizations, many of which do not have financing options for customers in the non-prime credit 
segment.  While  the  opportunity  for  non-prime  retail  financing  is  large  with  few  suppliers  of  scale,  even  more 
significant prospects exist for companies that can provide retail financing across the entire credit spectrum (from 
prime to non-prime) that minimizes or eliminates the level of credit friction in the customer application process. 

•   Securing  adequate  financing  for  a  non-prime  consumer  lending  business  can  be  difficult.  Reasonable  capital 
(both  rate  and  leverage  ratios)  is  available  to  those  companies  that  can  demonstrate  strong  underwriting,  risk 
management and collection capabilities, sufficient scale, predictable credit loss rates and a history of performance.

To achieve its long-term goals, the Company has four key business imperatives:

•  EVOLVE the delivery channels

•  EXPAND the easyfinancial footprint

•  ENHANCE the product offering

•  EXECUTE with efficiency and effectiveness

2016 Annual Report  |  27

 
 
 
 
 
 
 
 
 
 
 
Evolve the Delivery Channels

Over the last several years, the Company has developed multiple delivery channels in response to changing customer 
needs,  technological  advancements  and  market  opportunities.  Up  until  2013,  all  of  goeasy’s  interactions  with  its 
customers occurred at a physical retail location.

In  2013,  transactional  websites  were  launched  by  easyfinancial  and  easyhome,  allowing  consumers  to  initiate  their 
transactions on-line. These new delivery channels allowed the Company to reach consumers who may not have had 
access to a physical location or who preferred to interact through the privacy and convenience of their home or on 
their mobile device. These transactional websites require continued evolution to stay abreast of changing technologies 
and to offer improved levels of service. All of the Company’s websites were significantly enhanced in 2015 and these 
investments in technology will be ongoing. Further optimization of the digital channels will be achieved through ongoing 
analysis  of  website  utilization  and  performance  data  with  the  goals  of  further  streamlining  the  application  process, 
increasing traffic and improving the conversion rate of qualifying lease or loan applications to completed transactions 
Ultimately, the transactional websites will be personalized to the unique needs of each user.

The continued enhancement of the easyfinancial transactional website and the shift from traditional advertising channels 
towards digital media has resulted in a large portion of easyfinancial loans originating from on-line applications. This 
shift has resulted in reduced transaction support costs (labour, real estate, etc.). This cost reduction, however, has been 
offset by a modest increase in the overall charge-off rate. The Company’s experience has shown that on-line-originated 
consumers have a higher charge-off rate than retail originated consumers. On a net basis, the achieved margins from 
each of these two origination channels are similar and the Company benefits from an overall increase in volume.

In  2015,  the  Company  launched  its  mobile  indirect  lending  platform  to  provide  financing  solutions  to  the  customers 
of merchant partners who did not qualify for the traditional credit products offered by these merchants. Under such 
a delivery channel, these customers are given the opportunity to apply for a loan through easyfinancial at the point of 
purchase, thereby allowing them to purchase the desired products or services from the merchant partner.

In  2016,  the  Company  further  enhanced  its  mobile  indirect  lending  platform  by  launching  the  industry’s  first  single 
source application system for point-of-sale financing across the entire credit spectrum. Depending on a customer’s 
credit profile, either the retail partner or easyfinancial will extend credit for such purchases with easyfinancial’s point-of-
sale financing platform providing the back-end support system and loan servicing needed.

The initial launch of the indirect lending platform was the first step in a broader strategy of developing the indirect 
lending channel, where the Company will offer its lending products at the point-of-sale in the home furnishing, health 
care and automotive industries. The internally developed mobile tablet solution allows merchant partners to process 
credit applications right in their store and receive an instant credit decision. By leveraging automated authentication 
tools, custom credit models, personal identification scanning technology and digital documents, the Company is able to 
process loans in a fully paperless manner in minutes. As the indirect lending channel expands, the Company will need to 
enhance the mobile tablet solution, taking advantage of developments in technology to further streamline and expedite 
the in-store loan application process.

easyhome will complement the expansion into indirect lending. Consumer loans made by easyfinancial to consumers 
for the purchase of product categories that are similar to those offered by easyhome will be secured by the purchased 
merchandise. In the event that the loan goes into default, the goods can be repossessed and the value of these recovered 
goods can be realized by leasing or selling the assets through the easyhome store network. In this manner, the Company 
can better manage its risk and has a significant competitive advantage over potential competitors that lack a viable 
outlet for realizing any significant value against the security.

28  |  goeasy Ltd.

Expand the easyfinancial Footprint

The  Company  believes  that  direct,  personal  relationships  with  its  customers  are  best  achieved  through  a  physical 
location where its customers live and work. For this reason, the Company’s extensive branch network continues to be a 
core element of its business and product delivery strategy. The establishment of direct personal relationships provides 
the following significant benefits to both the Company and its customers:

•   A  greater  ability  to  explain  the  product  offering  provides  the  customer  with  clarity  on  their  obligations  and 

alternatives and results in greater penetration of ancillary products that provide value to the customers.

•   A continuing dialogue with the customer allows both the customer and the Company to more effectively deal with 
financial challenges that may arise for the customer. This approach leads to greater customer satisfaction and 
lower charge-off rates.

•   Establishing easyfinancial as a financial partner to the customer aids in the ongoing retention of the customer 
relationship  and  allows  easyfinancial  to  assist  the  customer  in  managing  their  financial  needs  as  their 
circumstances change and ultimately returning to lower rate prime financing options.

The Company previously estimated that its retail footprint for easyfinancial outside of Quebec could expand to over 250 
locations across Canada. Total easyfinancial branch count at the end of 2016 was 208. Over the next few years, the Company 
will continue to add incremental locations in select markets as it works towards this target. In addition to providing more 
convenient access to the customers that wish to transact in a physical retail environment, the critical mass of physical 
locations  will  strengthen  the  Company’s  financial  services  brand,  establishing  easyfinancial  as  the  leader  in  providing 
financing solutions to consumers who are looking for an alternative to traditional banks and payday lenders.

In addition to the easyfinancial branch network, the Company also operates 176 easyhome stores that offer customers 
access  to  furniture,  appliances,  electronics  and  computers  through  lease  agreements.  These  easyhome  stores  are 
located  in  areas  that  overlap  with  the  easyfinancial  target  populations,  have  existing  relationships  with  customers 
that are likely consumers of the products offered by easyfinancial and are staffed with dedicated employees that have 
significant experience in managing the relationships, including collections, with non-prime consumers.

The  existing  easyhome  stores  create  an  immediate  opportunity  for  the  Company  to  expand  its  consumer  lending 
footprint. Since i) credit and risk decisions are already made centrally; ii) the easyfinancial systems are developed and 
have capacity; and iii) the easyfinancial lending practices are documented and well established, offering easyfinancial 
products across the easyhome store network (where not restricted by landlord covenants) can be completed with limited 
effort and no additional risk. The Company intends to begin offering consumer lending products through its easyhome 
stores in 2017.

Since its launch in 2006 until 2016, the Company has focused on developing its easyfinancial business across Canada 
with the exception of the province of Quebec. Although the easyhome business has a long and successful history of 
operating in Quebec, the Quebec market for non-prime lending created additional complexities for the Company due to 
a different legal and regulatory environment.

The  Company  has  always  believed  that  Quebec  represented  a  large  opportunity  for  non-prime  lending.  Now  that 
easyfinancial has been firmly established across the rest of the country, the Company intends to expand the easyfinancial 
footprint into Quebec. Although the easyfinancial product offering will differ somewhat from the product offering across 
the rest of Canada, the Company’s focus in Quebec will be consistent with its overall goal of being a leading full-service 
provider of alternative goods and financial services that improve the lives of everyday Canadians.

2016 Annual Report  |  29

 
 
 
Over the long-term, the Company expects the operating margin of its easyfinancial business unit to exceed 40% (before 
any allocation of indirect corporate costs and interest). This operating margin, however, will be moderated in periods 
of  rapid  expansion.  Additional  easyfinancial  store  openings  will  result  in  an  initial  drag  on  margins  as  the  relatively 
fixed cost base of a new location in the months after opening will be disproportionately large until the consumer loans 
receivable portfolio for that location has grown to a sufficient size to generate larger revenues.

Enhance the Product Offering

The continued growth of easyfinancial will also be aided by the enhancement of its product offering. These enhancements 
will include the introduction of new lending products as well as additional ancillary products that provide value to customers.

It is the Company’s mission to help customers improve their credit risk profile and “graduate” the customer back to 
lower cost prime lending. In cases where the Company has the expertise and resources to offer these products directly, 
it will do so. In other cases, it will look to partner with primary providers of these products and offer such products to 
the Company’s customers under a commission or fee-type arrangement. As an example, in 2015 the Company began 
offering a credit monitoring service to its customers, allowing them to take better control of their financial situation by 
monitoring their credit score and borrowing activity on an ongoing basis.

The extent of the Company’s risk-adjusted pricing offering will continue to be increased as the Company responds to 
evolving market conditions and analyzes the overall impact of these activities on the behaviour of its customers and its 
business model. Increasing the ratio of lower rate products within the Company’s consumer loans receivable portfolio 
provides its consumers with many benefits including i) lower borrowing costs; ii) access to larger dollar sized loans; 
and iii) incentives to improve their overall credit score which should ultimately assist them in returning to lower cost 
prime financing alternatives. In addition to generating incremental growth, the Company benefits from increasing the 
relative size of its consumer loans receivable portfolio that has lower interest rates by i) reducing the overall risk of its 
consumer loans receivable portfolio; ii) offsetting the inherent decline in yields with reduced per loan acquisition and 
administrative costs and lower charge-offs; iii) attracting a greater number of new customers; and iv) increasing its 
ability to retain customers that have improved their credit standing.

The  Company  believes  that  a  substantial  opportunity  exists  to  complement  its  current  unsecured  installment  loan 
product with loan products that are secured by assets. For these new products, the interest rate charged to customers 
can  be  reduced  due  to  the  expected  lower  charge-off  rates  stemming  from  the  collateral  security  pledged  by  the 
customers, thereby generating an acceptable return on equity. Initially, the Company will explore an installment loan 
product secured by real estate while future products may include loans secured by other assets such as automobiles.

Execute with Efficiency and Effectiveness

The  Company  believes  that  the  products  and  services  presented  to  its  customers  are  clearly  differentiated  from  its 
competitors.  easyfinancial  provides  consumers  with  a  financing  alternative  that  is  less  costly  than  payday  loans  and 
quicker and more convenient than traditional banks, all in a welcoming and respectful retail or electronic environment. 
easyhome has established itself as the Canadian market leader having created a more inviting retail experience than its 
competitors, providing consumers with the guaranteed lowest weekly payment rates, and by employing more engaged 
and better trained retail associates.

To meet the demands of its customers and to maximize the profitability of the overall business, the Company will continue 
to focus on improving its level of execution across all areas of the business.

30  |  goeasy Ltd.

Offer High Levels of Customer Service and Satisfaction

Customer  retention  is  of  paramount  importance.  Frequent  and  positive  customer  interactions  encourage  repeat 
business and provide high levels of service and satisfaction. As part of its effort to provide superior customer service, 
the Company offers quick delivery of its merchandise and rapid loan decisions and funding. The Company believes that 
competent, knowledgeable and motivated personnel are necessary in order to achieve high levels of customer service 
and satisfaction. Accordingly, the Company has developed intensive employee training programs, as well as performance 
measurement programs, incentive-driven compensation plans and other tools to drive a positive customer experience 
and ensure customer retention. Also, by offering a lower cost lending product, the Company allows its customers to 
graduate to lower interest rates thereby enhancing customer satisfaction and retention. 

Increase Store Level Efficiency

Although the Company will pursue the previously described methods to encourage customer retention and growth, it 
must also responsibly manage all discretionary spending. Supplier relationships and economies of scale are leveraged 
to  reduce  overall  cost  ratios.  Idle  inventory  levels  are  maintained  at  optimum  levels,  balancing  the  need  to  provide 
customers with the choice and selection they require with the capital committed and management effort required to 
maintain this inventory. Other costs, particularly labour, are tightly controlled centrally through established thresholds, 
allowing spending to occur only when it will result in improved revenues. In addition, the Company does remediate and, 
if necessary, close underperforming stores, merging their portfolios with other nearby locations.

Utilize Data Analytics as a Competitive Advantage

The Company has a tremendous volume of customer data that it has gained from years of operating its merchandise 
leasing and consumer lending businesses. The Company has made significant investments in information technology 
to  safeguard  the  privacy  of  this  data  and  also  to  allow  the  business  to  analyze  this  data  to  make  better  business 
decisions.  The  intelligent  use  of  this  data  allows  easyfinancial  to  continually  enhance  its  underwriting  practices  and 
credit scoring models to make better lending decisions. It allows easyhome to better understand the retention patterns 
of its customers and develop marketing and customer relationship programs that are tailored to each customer’s needs 
while maximizing profitability to the Company.

Leverage the Synergies of Both Business Units

The easyfinancial and easyhome businesses offer different products to a common customer segment and share many 
operational practices such as customer relationship management, collections and contract administration. Historically, 
and  as  is  common  within  both  industries,  these  practices  have  been  performed  by  each  business  unit  at  the  local 
operating store level. While this approach results in more direct contact with customers, it makes it difficult to foster 
best practices and achieve economies of scale.

In the fourth quarter of 2013, the Company opened a new Shared Service Centre to provide operational support for 
both  business  units  in  areas  such  as  collections,  customer  retention  and  customer  care  and  to  support  the  new 
delivery channels that do not operate with a dedicated local presence. The Company believes that this hybrid structure 
allows local operators to continue to provide a strong level of service directly to their customers, and enables many 
administrative  and  support  functions  to  be  performed  at  a  reduced  cost,  employing  best  practices.  Going  forward, 
additional opportunities for providing coordinated operational support for all business units will be explored.

2016 Annual Report  |  31

Continue to Invest in New Technologies

As indicated previously, the Company has made significant investments in technology over the past several years to provide 
easyfinancial with a scalable platform on which to support significant future growth and to allow new delivery channels to 
be developed. As an example, in 2014 the Company implemented a proprietary loan application management system on the 
Salesforce platform to process applications originated in its retail and on-line channels. This investment in new technologies 
will continue in the future as the Company evolves its delivery channels and expands the size and scope of easyfinancial. 
Investments in new technology will also be made to provide operators and support staff with additional tools so that they 
can better service their customers and obtain greater levels of efficiency as well as enhanced systems, management and 
processes to ensure the Company’s proprietary data is protected against cyber and other security threats.

Optimize the Capital Structure

Over the past several years, the Company has improved its return on equity by delivering increasing net income and 
improving its capital structure. At the end of 2006, the Company was almost entirely funded by equity. Since then, the 
growth of easyfinancial has been funded by the retention of earnings in the business and the acquisition of third-party 
debt financing, at ever improving interest rates and flexibility of terms. At the end of 2016, external debt represented 
almost 60% of the Company’s funding requirements.

The Company is confident that it will continue to have access to additional debt capital to fund the growth of its business into 
the future. The Company has established relationships with many alternative providers of such debt capital and continues 
to explore funding alternatives that represent an optimal balance between interest rates, term, flexibility and security.

32  |  goeasy Ltd.

Outlook

The discussion in this section is qualified in its entirety by the cautionary language regarding forward-looking statements 
found in the “Caution Regarding Forward-Looking Statements” of this MD&A.

Performance Against 2016 Targets

The Company’s 2016 targets along with the underlying assumptions and risk factors were most recently revised and 
communicated in its September 30, 2016 MD&A. The Company’s actual performance against its targets for fiscal 2016 
is as follows:

Actual
Results for
2016

Revised
Targets for
2016

Outcome

New easyfinancial locations opened in year

17

10 – 20

Target achieved.

Gross consumer loans receivable portfolio at 
year end

$370.5  
million

$370 – $380 
million

Target achieved.

easyfinancial operating margin

36.6%

35% – 38%

Target achieved.

Total revenue growth

14.2%

14% – 16%

Target achieved.

2016 Annual Report  |  33

2017 and Three-Year (2019) Targets

The  following  table  outlines  the  Company’s  targets  for  2017  and  2019  and  provides  the  material  assumptions  used 
to develop such forward-looking statements. These targets are inherently subject to risks which are identified in the 
following tables, as well as those risks referred to in the section entitled “Risk Factors”.

Targets for 
2017

Targets for 
2019

Assumptions

Risk Factors1

New easyfinancial 
locations 

20 – 30 
locations 
opened 
during the 
year

260 
locations 
by the end 
of 2019

Gross consumer 
loans receivable 
portfolio at 
year end

$475 – $500 
million

$775 – $800 
million

easyfinancial total 
revenue yield

60% – 62% 49% – 51%

•    The Company continues to be 
able to access growth capital 
for its easyfinancial business at 
a reasonable cost.

•    The earnings drag from newly opened 
locations is within acceptable levels.

•   The Company’s ability to secure new real 

estate and experienced personnel.

•   The Company successfully 
completes the growth 
initiatives outlined in its 
strategic plan.

•   Virtually all new locations 

will operate as stand-alone 
branches.

•    The new store opening plan 
and the development of new 
delivery channels occur as 
expected.

•   The Company successfully 
completes the growth 
initiatives outlined in its 
strategic plan.

•   The Company continues to be 
able to access growth capital 
for its easyfinancial business at 
a reasonable cost.

•   Increased expenditures on 
marketing and advertising 
within easyfinancial.

•   Retail business conditions are assumed to 

be within normal parameters with respect to 
consumer demand, competition and margins.

•   The Company is successful in obtaining 

regulatory approval for its new markets and 
products where required.

•    Retail business conditions are assumed to 

be within normal parameters with respect to 
consumer demand, competition and margins.

•   The Company’s ability to secure new real 

estate and experienced personnel.

•   The Company’s growth initiatives do not 

deliver the expected results.

•   The Company is successful in obtaining 

regulatory approval for its new markets and 
products where required.

•   Continued access to reasonably priced capital.

•    easyfinancial total revenue yield 
includes the impact of the sale 
of ancillary products.

•    Retail business conditions are assumed to 

be within normal parameters with respect to 
consumer demand, competition and margins.

•   The Company successfully 

completes the growth initiatives 
outlined in its strategic plan.

•   Penetration rates for the sale of 
ancillary products continue at 
current levels.

•   Changes to regulations governing the 
products offered by the Company.

•   The Company’s growth initiatives do not 

deliver the expected results.

•   The Company is successful in obtaining 

regulatory approval for its new markets and 
products where required.

34  |  goeasy Ltd.

Targets for 
2017

Targets for 
2019

Assumptions

Risk Factors1

•    Nominal growth for easyhome.

•    Retail business conditions are assumed to 

Total revenue 
growth 

10% – 12%

n/a

easyfinancial 
operating margin

35% – 37%

40%+

Return on equity

18% – 19%

21%+

•   Continued accelerated growth 

of the consumer loans 
receivable portfolio, driven 
by new delivery channels, 
additional store openings and 
launch of secured loans and 
lending in Quebec.

•   Revenue growth moderated 

by a higher proportion of lower 
yield loans.

•    Yield and loss rates at mature 
locations are indicative of 
future performance.

•   Yield and loss rates of new 

lower yield lending products 
are as anticipated.

•   Continued investment in 

new branches and increased 
marketing to drive originations 
moderates earnings.

•    The Company continues to be 
able to access growth capital 
for its easyfinancial business at 
a reasonable cost.

•   The Company is able to 

maintain a capitalization ratio 
that is within industry norms.

•   Operating results meet the 
expectations as described 
above.

1 Risk factors include those risks referred to in the section entitled “Risk Factors”.

be within normal parameters with respect to 
consumer demand, competition and margins.

•   Changes to regulations governing the 
products offered by the Company.

•   The Company’s growth initiatives do not 

deliver the expected results.

•   The Company is successful in obtaining 

regulatory approval for its new markets and 
products where required.

•   Continued access to reasonably priced capital.

•   Further reductions in the revenue earned 

by easyhome.

•    The Company’s ability to achieve operating 

efficiencies as the business grows.

•   The earnings drag from newly opened 
locations is within acceptable levels.

•   Retail business conditions are assumed to 

be within normal parameters with respect to 
consumer demand, competition and margins.

•   The Company is able to manage charge-off 

rates within its desired parameters.

•   Changes to regulations governing the 
products offered by the Company.

•   The Company’s growth initiatives do not 

deliver the expected results.

•   The Company is successful in obtaining 
regulatory approval for its new markets 
and products where required.

•    The Company’s ability to achieve operating 

efficiencies as the business grows.

•   The earnings drag from newly opened 
locations is within acceptable levels.

•   Retail business conditions are assumed to 

be within normal parameters with respect to 
consumer demand, competition and margins.

•   The Company is able to manage charge-off 

rates within its desired parameters.

•   Changes to regulations governing the 
products offered by the Company.

•   The Company’s growth initiatives do not 

deliver the expected results.

•   The Company is successful in obtaining 

regulatory approval for its new markets and 
products where required.

•  Continued access to reasonably priced capital.

2016 Annual Report  |  35

Analysis of Results for the Year Ended December 31, 2016

Financial Highlights and Accomplishments

•   2016 was the fifteenth consecutive year of growing revenues and delivering profits. Since 2001, total revenue has seen a 
compounded annual growth rate of 11.7% while net income has grown from a loss of $1.9 million in 2001 to net income of 
$31.0 million in 2016. The Company again delivered record levels of revenue, net income and earnings per share in 2016.

•   In consideration of the improved earnings achieved in 2016 compared to the prior year and the Company’s confidence 
of its continued growth and access to capital going forward, the Board of Directors approved a 44% increase to the 
quarterly dividend from $0.125 per share to $0.18 per share in the first quarter of 2017.

•   goeasy continued to grow revenue during 2016. Revenue for the year increased to a record level of $347.5 million from 
$304.3 million in 2015, an increase of $43.2 million or 14.2%. The growth was driven primarily by the expansion of 
easyfinancial and its consumer loans receivable portfolio.

•   The gross consumer loans receivable portfolio increased from $289.4 million as at December 31, 2015 to $370.5 million 
as at December 31, 2016, an increase of $81.1 million or 28.0%. Loan originations for the year were $398.7 million, 
up $68.1 million against 2015. Similarly, easyfinancial revenue increased by 34.6% in 2016, reaching $204.1 million. 
easyfinancial now contributes almost 60% of the Company’s total revenue. 

•   The operating margin of easyfinancial for the year was 36.6% compared with 30.8% for 2015. The increase in operating 
margin was driven by the increasing size and scale of this business as well as the impact of the 45 branches acquired 
in the first quarter of 2015 which negatively impacted earnings in 2015 but which positively contributed to operating 
income and margins in 2016.

•   During the year, $6.4 million in transaction advisory costs were incurred by the Company to analyze, arrange financing 
and  submit  a  bid  for  a  potential  strategic  acquisition.  The  Company  did  not  ultimately  complete  the  acquisition  as, 
during the process, the Company determined that it would create greater shareholder value by continuing the growth 
and expansion of its current business rather than by continuing with the acquisition process.

•   Operating income for 2016 reached a record level of $62.5 million. Excluding both a $3.0 million gain on sale of investment 
included in other income and the $6.4 million in transaction advisory costs, adjusted operating income was $65.9 million, 
an increase of $17.8 million or 37.1% when compared to 2015. Overall, adjusted operating margin, expressed on this 
normalized basis, was 19.0% for the year ended December 31, 2016, up from the 15.8% reported in 2015.

•   Net income for the year ended December 31, 2016 was $31.0 million or $2.23 per share on a diluted basis. Excluding the 
after tax impact of a $3.0 million gain on sale of investment included in other income and the transaction advisory costs, 
net income was $33.2 million or $2.38 per share on a diluted basis, up from the $23.7 million or $1.69 per share reported in 
2015. On this normalized basis, net income and diluted earnings per share increased by 39.7% and 40.8%, respectively.

•   To help its customers along the journey back to lower interest rates, easyfinancial announced the introduction of risk-
adjusted interest rates and an increase in the maximum loan size to $15,000 for eligible customers in the first quarter 
of 2016 following a successful market test in 2015. The new loan products are designed to reward existing customers 
with improved credit and attract new ones that are eligible for a lower rate of interest.

•   In 2016, the Company further enhanced its indirect lending platform by launching the industry’s first single source 
point-of-sale application system to provide financing for customers across the credit spectrum. Depending on the 
customer  credit  profile,  the  retail  partner  or  easyfinancial  can  extend  credit  for  such  purchases  with  easyfinancial 
providing the application platform and back-end support needed.

36  |  goeasy Ltd.

Summary Financial Results and Key Performance Indicators

(in $000’s except earnings per share and percentages)

Dec. 31, 2016

Dec. 31, 2015

Year Ended

Variance
$ / %

Variance
% Change

Summary Financial Results
Revenue
Other income2
Operating expenses before depreciation and amortization 

and transaction advisory costs

Transaction advisory costs3
EBITDA1
EBITDA margin1
Depreciation and amortization expense
Operating income
Operating margin1
Finance costs
Effective income tax rate
Net income 
Diluted earnings per share
Return on Equity1

Adjusted (Normalized) Financial Results1,2,3
Adjusted EBITDA margin
Adjusted operating income
Adjusted operating margin
Adjusted net income
Adjusted earnings per share
Adjusted return on equity

Key Performance Indicators1 
Same store revenue growth
Same store revenue growth excluding easyfinancial

easyfinancial
Gross consumer loans receivable
Growth in gross consumer loans receivable
Gross loan originations
easyfinancial revenue
Bad debt expense as a percentage of easyfinancial revenue
Net charge-offs as a percentage of average gross consumer 

loans receivable

easyfinancial operating margin

easyhome
Potential monthly lease revenue

Change in potential monthly lease revenue due to ongoing 

operations

easyhome revenue
easyhome operating margin

347,505
3,000

227,270

304,273
–

200,125

6,382
72,623
20.9%
54,337
62,516
18.0%
21,048
25.1%
31,049
2.23
16.8%

21.9%
65,898
19.0%
33,155
2.38
17.9%

12.1%
(1.1%)

370,517
81,091
398,739
204,076
27.3%

15.4%

36.6%

9,886

(315)

143,429
15.0%

–
56,741
18.6%
56,096
48,052
15.8%
15,334
27.5%
23,728
1.69
14.4%

18.6%
48,052
15.8%
23,728
1.69
14.4%

16.3%
4.7%

289,426
97,201
330,689
151,668
27.6%

14.8%

30.8%

10,651

(98)

152,605
16.2%

43,232
3,000

27,145

6,382
15,882
2.3%
(1,759)
14,464
2.2%
5,714
(2.4%)
7,321
0.54
2.4%

3.3%
17,846
3.2%
9,427
0.69
3.5%

(4.2%)
(5.8%)

81,091
(16,110)
68,050
52,408
(0.3%)

0.6%

 5.8%

(765)

(217)

(9,176)
 (1.2%)

14.2%
100.0%

13.6%

100.0%
28.0%
–
(3.1%)
30.1%
–
37.3%
–
30.9%
32.0%
–

–
37.1%
–
39.7%
40.8%
–

–
–

28.0%
(16.6%)
20.6%
34.6%
–

–

–

(7.2%)

(221.4%)

(6.0%)
–

1 See description in sections “Portfolio Analysis” and “Key Performance Indicators and Non-IFRS Measures”.
2  On June 30, 2016, the Company sold its minority interest in a provider of credit remediation products for cash proceeds of $3.0 million. The shares were acquired by the Company during 

the start-up phase of this company and the net book value of those shares was nil. 

3 During the year ended December 31, 2016, the Company incurred $6.4 million in transaction advisory costs related to a potential acquisition.

2016 Annual Report  |  37

Store Locations Summary

easyfinancial

Kiosks (in store)

Stand-alone locations

National loan office 

Total easyfinancial locations

easyhome

Corporately owned stores

Consolidated franchise locations

Total consolidated stores

Total franchise stores

Total easyhome stores

Locations as at 
Dec. 31, 2015

Locations opened 
during year

Locations closed 
/ sold during year

Conversions

Locations as at 
Dec. 31, 2016

51 

150 

1 

202 

155 

3 

158 

26 

184 

4

5

–

9

–

–

–

–

–

(1)

(2)

–

(3)

(6)

–

(6)

(2)

(8)

(8)

8

–

–

(3)

(1)

(4)

4

–

46

161

1

208 

146

2

148

28

176

38  |  goeasy Ltd.

Summary of Financial Results by Operating Segment

($ in 000’s except earnings per share)

easyfinancial

Revenue 

Other income1

Total operating expenses before depreciation and  
amortization and transaction advisory costs 

Transaction advisory costs2

Depreciation and amortization

Operating income (loss) 

Finance costs 

Income before income taxes

Income taxes

Net income 

Diluted earnings per share

204,076

–

122,843

–

6,479

74,754

Year Ended December 31, 2016

easyhome

143,429 

–

74,708

–

47,184

21,537

Corporate

–

3,000

Total

347,505

3,000

29,719

227,270

6,382

674

(33,775)

6,382

54,337

62,516

21,048

41,468

10,419

31,049

2.23 

1  On June 30, 2016, the Company sold its minority interest in a provider of credit remediation products for cash proceeds of $3.0 million. The shares were acquired by the Company during 
the start-up phase of this company and the net book value of those shares was nil. 
2 During the year ended December 31, 2016, the Company incurred $6.4 million in transaction advisory costs related to a potential acquisition.

Year Ended December 31, 2015

($ in 000’s except earnings per share)

Revenue 

Total operating expenses before depreciation and 

amortization

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income 

Diluted earnings per share

easyfinancial

151,668 

99,607 

5,289 

46,772 

easyhome

152,605 

77,724 

50,214 

24,667 

Corporate

Total

–

304,273 

22,794 

200,125

593 

(23,387)

56,096 

48,052 

15,334

32,718

8,990

23,728

1.69 

2016 Annual Report  |  39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue

Revenue for the year ended December 31, 2016 was $347.5 million compared to $304.3 million in 2015, an increase of 
$43.2 million or 14.2%. The increase was driven by the growth of easyfinancial.

easyfinancial: Revenue for the year ended December 31, 2016 was $204.1 million, an increase of $52.4 million or 34.6% 
from 2015. The increase was due to the growth of the gross consumer loans receivable portfolio, which increased from 
$289.4 million as at December 31, 2015 to $370.5 million as at December 31, 2016, an increase of $81.1 million or 28.0%. 

The yield realized by the Company on its average consumer loans receivable portfolio declined by 250 bps in 2016 when 
compared to 2015 due to the following:

•  An increased proportion of higher value loans which have lower effective pricing on certain ancillary products.

•   The  launch  of  risk-adjusted  interest  rates  to  consumers  in  the  first  quarter  of  2016  provided  more  credit  worthy 

customers with a lower rate of interest.

•   One-time impacts associated with the transition of the Company’s creditor life insurance product to a new provider 
reduced the commissions earned by the Company on that product by $1.0 million during the fourth quarter of 2016.

•  The above noted declines were partially offset by the launch and increased penetration of new ancillary products.

The  gross  consumer  loans  receivable  portfolio  grew  by  $81.1  million  during  the  year  ended  December  31,  2016  as 
compared with growth of $97.2 million for 2015. Loan originations for the year were $398.7 million, up $68.1 million 
against  2015.  While  originations  were  higher  in  the  year,  the  growth  in  the  loan  book  was  moderated  by  increased 
principal repayments due to the larger overall size of the loan book.

easyhome: Revenue for the year ended December 31, 2016 was $143.4 million, a decrease of $9.2 million from 2015. The 
year-over-year change in revenue can be attributed to:

•   The  Company  completed  several  transactions  over  the  past  24  months  to  acquire  merchandise  lease  portfolios 
and closed or sold merchandise leasing stores that it owned. These transactions in aggregate reduced revenue by  
$4.3 million in 2016 when compared to the prior year.

•   Revenue in 2016 declined by $1.3 million due to the deconsolidation or closure of U.S. franchise locations that were 
previously consolidated for financial reporting purposes. The Company has been winding down its remaining U.S. 
operations.

•   Other reductions in the lease portfolio over the preceding 24 months have resulted in a decline in revenue across the 

organic store network of $3.6 million in the quarter when compared to 2016. 

Other income: During the second quarter of 2016, the Company sold its minority interest in a provider of credit remediation 
products for cash proceeds of $3.0 million. The Company acquired the shares during the start-up phase of this entity 
and the net book value of the shares was nil.

40  |  goeasy Ltd.

Total Operating Expenses before Depreciation and Amortization and Transaction Advisory Costs

Total  operating  expenses  before  depreciation  and  amortization  and  transaction  advisory  costs  were  $227.3  million 
for the year end December 31, 2016, an increase of $27.1 million or 13.6% when compared to 2015. The increase was 
related to the higher operating expenses of the growing easyfinancial business, higher advertising expenditures to drive 
originations and growth and higher corporate costs somewhat offset by lower operating expenses within the leasing 
business. Operating expenses before depreciation and amortization and transaction advisory costs represented 65.4% 
of revenue in 2016 as compared with 65.8% for 2015.

easyfinancial: Total operating expenses before depreciation and amortization were $122.8 million for the year ended 
December 31, 2016, an increase of $23.2 million or 23.3% from 2015. Operating expenses excluding bad debt expense 
increased by $9.5 million or 16.5% in the year driven by: i) an additional $2.8 million in advertising and marketing spend 
to support the growth in originations; ii) higher operating costs of additional branches and the maturing branch network; 
and iii) incremental expenditures to develop new distribution channels and manage the growing branch network. Overall, 
branch count increased from 202 as at December 31, 2015 to 208 as at December 31, 2016. 

Bad debt expense increased to $55.7 million for the year ended December 31, 2016 from $41.9 million in 2015, up $13.7 
million or 32.8%. Net charge-offs as a percentage of the average gross consumer loans receivable were 15.4% in 2016, 
up from 14.8% in 2015. The year-over-year increase was largely driven by i) a greater proportion of loans originating 
on-line as such loans tend to have a higher charge-off rate than retail originated customers; ii) an increase in customer 
bankruptcy related charge-offs; and iii) the slowing growth rate of the gross consumer loan receivable portfolio. The 
Company expects that the net charge-off rate will be in the range of 15% to 16% for 2017.

easyhome:  Total  operating  expenses  before  depreciation  and  amortization  for  the  year  ended  December  31,  2016 
were $74.7 million, a decrease of $3.0 million or 3.9% from 2015. The decline was related to the reduced store count. 
Advertising spend in the year was consistent with 2015. Consolidated leasing store count declined by ten from 158 as at 
December 31, 2015 to 148 as at the current year end.

Corporate:  Total  operating  expenses  before  depreciation  and  amortization  and  transaction  advisory  costs  were 
$29.7 million in 2016 compared to $22.8 million in 2015, an increase of $6.9 million. The increase was driven primarily by: 
i) higher accrued but not paid short-term incentive compensation as the results of the business have exceeded budget 
whereas the 2015 results were more in line with internal targets; ii) higher salary costs; iii) higher professional fees; and 
iv) reduced gains on the sale of stores to franchisees. Corporate expenses before depreciation and amortization and 
transaction advisory costs represented 8.6% of revenue in 2016 compared to 7.5% of revenue in 2015.

Transaction Advisory Costs: During 2016, $6.4 million in transaction advisory costs were incurred by the Company 
to analyze, arrange financing and submit a bid for a potential strategic acquisition. The acquisition was ultimately not 
completed by the Company as, during the process, the Company determined that it would create greater shareholder value 
by continuing the growth and expansion of its current business rather than by continuing with the acquisition process.

2016 Annual Report  |  41

Depreciation and Amortization

Depreciation and amortization for the year ended December 31, 2016 was $54.3 million, a decrease of $1.8 million from 
2015. Increased depreciation of property and equipment and intangible assets within easyfinancial was more than offset 
by  the  reduced  depreciation  and  amortization  within  easyhome.  Overall  depreciation  and  amortization  represented 
15.6% of revenue in 2016, an improvement from the 18.4% reported in 2015. 

The $1.2 million increase in depreciation and amortization within easyfinancial was attributable to its growing branch 
network and the amortization of new systems.

easyhome  depreciation  and  amortization  expense  declined  by  $3.0  million  in  the  year  compared  with  2015  due  to 
reductions  in  the  lease  portfolio  (as  described  in  the  analysis  of  easyhome’s  revenue).  easyhome  depreciation  and 
amortization expressed as a percentage of easyhome revenue for the year was 32.9% consistent with 2015.

Operating Income (Income before Finance Costs and Income Taxes)

Operating income for the year ended December 31, 2016 was $62.5 million. Excluding both the $3.0 million gain on sale 
of investment included in other income and the $6.4 million in transaction advisory costs, adjusted operating income 
was $65.9 million, an increase of $17.8 million or 37.1% against 2015. The growth in normalized operating income was 
driven by the expansion and improved operating margins of easyfinancial, partially offset by lower operating income 
from  easyhome  and  higher  corporate  expenses.  Overall,  adjusted  operating  margin,  expressed  on  this  normalized 
basis, was 19.0% for the year ended December 31, 2016, up from the 15.8% reported in 2015. Overall operating margin 
benefitted from higher operating margins at the easyfinancial business and an increasing percentage of the Company’s 
operating income being generated by the higher margin easyfinancial business.

easyfinancial: Operating income was $74.8 million for 2016 compared with $46.8 million for 2015, an increase of $28.0 
million or 59.8%. The increase in operating income was driven primarily by the growth of the consumer loans receivable 
portfolio and associated revenue and scale as well as the impact of the 45 branches acquired in the first quarter of 2015 
which negatively impacted earnings in 2015 but which positively contributed to operating income in 2016. Operating 
margin for the year was 36.6% compared with 30.8% for 2015.

easyhome: Operating income was $21.5 million for 2016, down $3.1 million against 2015. Declines in revenue of $9.2 million 
related to store transactions and negative same store sales were partially offset by reduced depreciation and amortization 
and lower operating expenses due to a smaller store network. Operating margin for 2016 was 15.0%, down from the 16.2% 
reported in 2015.

Depreciation and Amortization

Finance costs for the year were $21.0 million, up $5.7 million from 2015. The increase in finance costs was driven by 
higher average borrowing levels.

Income Tax Expense

The effective income tax rate for the year ended December 31, 2016 was 25.1%, down from the 27.5% reported in 2015. 
The decline in the effective tax rate in the current year was due to the lower tax rate on the capital gains from the sale 
of investments and assets as well as certain research and development tax credits realized in 2016.

42  |  goeasy Ltd.

Net Income and Earnings Per Share

Net income for the year ended December 31, 2016 was $31.0 million or $2.23 per share on a diluted basis. Excluding the 
after tax impact of the $3.0 million gain on sale of investment included in other income and the transaction advisory costs, 
net income was $33.2 million or $2.38 per share on a diluted basis, up from the $23.7 million or $1.69 per share reported 
in 2015. On this normalized basis, net income and diluted earnings per share increased by 39.7% and 40.8%, respectively.

Selected Annual Information

Operating Results

($ in 000’s except per share amounts)

Revenue

Net income

Dividends declared on common shares

Cash dividends declared per common share

Earnings Per Share

Basic

Diluted

Assets and Liabilities

($ in 000’s)

Total Assets

Liabilities

  Bank debt

  Term loan

  Other

Total Liabilities

2016

347,505

31,049

6,699

0.49

2.29

2.23

2015

304,273

23,728

5,370

0.40

2014

259,150

19,748

4,530

0.34

1.75 

1.69 

1.47 

1.42 

2013

218,814

14,182

4,178

0.34

1.16

1.15

2012

199,673

11,057

4,043

0.34

0.93

0.92

As At
Dec. 31, 2016

As At
Dec. 31, 2015

As At
Dec. 31, 2014

As At
Dec. 31, 2013

As At
Dec. 31, 2012

503,062

418,502

319,472

232,900

189,927

–

263,294

43,737

307,031

–

211,720

30,723

242,443

1,756

120,743

43,005

165,504

23,496

38,206

35,565

97,267

21,281

18,330

45,303

84,914

2016 Annual Report  |  43

Analysis of Results for the Three Months Ended December 31, 2016

Fourth Quarter Highlights

•   goeasy  continued  to  grow  revenue  during  the  fourth  quarter  of  2016.  Revenue  for  the  quarter  increased  to  $91.3 

million from the $82.9 million reported in the fourth quarter of 2015, an increase of $8.4 million or 10.2%.

•   During the fourth quarter of 2016, the Company transitioned to a new provider for its creditor life insurance product 
resulting  in  a  one-time  reduction  of  $1.0  million  on  the  commissions  earned  by  the  Company  on  the  sale  of  that 
product. The reduction in commissions decreased diluted earnings per share by $0.05.

•   The  gross  consumer  loans  receivable  portfolio  as  at  December  31,  2016  was  $370.5  million  compared  with  
$289.4 million as at December 31, 2015, an increase of $81.1 million or 28.0%. Loan originations were strong in the 
quarter at $117.5 million, up 6.0% compared with the fourth quarter of 2015. 

•   Net charge-offs as a percentage of the average gross consumer loans receivable on an annualized basis were 15.8% 
in the quarter compared with 15.5% in the fourth quarter of 2015. Cash collections were strong during the quarter 
which  resulted  in  a  delinquency  rate  of  5.8%  on  the  final  Saturday  of  the  quarter  compared  to  7.4%  on  the  final 
Saturday of the fourth quarter of 2015.

•   easyfinancial generated a strong operating margin of 34.9% in the fourth quarter of 2016, up from the 32.9% reported 
in the fourth quarter of 2015. The increase in operating margin was driven primarily by the growth of the consumer 
loans receivable portfolio and associated revenue and the slowing of branch openings.

•   Operating income for the three month period ended December 31, 2016 was $17.2 million. This represents an increase 
of $2.2 million or 14.6% when compared to the fourth quarter of 2015. Overall, operating margin for the fourth quarter 
of 2016 was 18.8%, an increase of 0.7% from the 18.1% operating margin reported for the fourth quarter of 2015.

•   Net  income  for  the  fourth  quarter  of  2016  was  $8.3  million  or  $0.60  per  share  on  a  diluted  basis  compared  with  
$7.5 million or $0.54 per share for the fourth quarter of 2015, increases of 10.8% and 11.1%, respectively. As indicated 
above, diluted earnings per share in the fourth quarter of 2016 was reduced by $0.05 due to the one-time impacts on 
commissions associated with the transition of the Company’s creditor life insurance product to a new provider.

44  |  goeasy Ltd.

Summary Financial Results and Key Performance Indicators

(in $000’s except earnings per share and percentages)

Dec. 31, 2016

Dec. 31, 2015

$ / %

% Change

Three Months Ended

Variance

Variance

Summary Financial Results

Revenue

Operating expenses before depreciation and amortization

EBITDA1

EBITDA margin1

Depreciation and amortization expense

Operating income

Operating margin1

Finance costs

Effective income tax rate

Net income 

Diluted earnings per share 

Return on Equity1

Key Performance Indicators1 

Same store revenue growth

Same store revenue growth excluding easyfinancial

easyfinancial 

Gross consumer loans receivable

Growth in consumer loans receivable

Gross loan originations

easyfinancial revenue

Bad debt expense as a percentage of easyfinancial revenue

Net charge-offs as a percentage of average gross consumer 

loans receivable

easyfinancial operating margin

easyhome 

Potential monthly lease revenue

Change in potential monthly lease revenue due to ongoing 

operations

easyhome revenue

easyhome operating margin

1 See description in sections “Portfolio Analysis” and “Key Performance Indicators and Non-IFRS Measures”.

91,294

60,702

19,803

21.7%

13,417

17,175

18.8%

5,702

27.3%

8,342

0.60

17.4%

12.6%

(1.9%)

370,517

26,806

117,525

55,999

28.5%

15.8%

34.9%

9,886

355

35,295

15.6%

82,875

53,813

17,161

20.7%

14,071

14,991

18.1%

4,605

27.5%

7,532

0.54

17.5%

16.5%

5.0%

289,426

35,819

110,895

44,826

30.1%

15.5%

32.9%

8,419

6,889

2,642

1.0%

(654)

2,184

0.7%

1,097

(0.2%)

810

0.06

(0.1%)

(3.9%)

(6.9%)

81,091

(9,013)

6,630

11,173

(1.6)%

0.3%

2.0%

10,651

   (765)

314

38,049

18.5%

41

(2,754)

 (2.9%)

10.2%

12.8%

15.4%

–

(4.6%)

14.6%

–

23.8%

–

10.8%

11.1%

–

–

–

28.0%

(25.2%)

6.0%

24.9%

–

–

–

(7.2%)

13.1%

(7.2%)

–

2016 Annual Report  |  45

Store Locations Summary

easyfinancial

Kiosks (in store)

Stand-alone locations

National loan office 

Total easyfinancial locations

easyhome

Corporately owned stores

Consolidated franchise locations

Total consolidated stores

Total franchise stores

Total easyhome stores

Locations as at 
Sept. 30, 2016

Locations opened 
during period

Locations closed 
/ sold during 
period

Conversions

Locations as at 
Dec. 31, 2016

48 

160 

1 

209 

148

3

151 

26 

177 

– 

–

–

–

–

– 

– 

– 

– 

–

(1)

–

(1)

(1)

–

(1)

–

(1)

(2)

2

–

–

(1)

(1)

(2)

2

–

46

161

1

208

146

2

148

28

176

46  |  goeasy Ltd.

Summary Financial Results by Operating Segment

($ in 000’s except earnings per share)

easyfinancial

easyhome

Corporate

Three Months Ended December 31, 2016

Revenue 

Total operating expenses before depreciation 

and amortization 

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income 

Diluted earnings per share

55,999

34,772

1,675

19,552

35,295 

18,244

11,558

5,493

($ in 000’s except earnings per share)

easyfinancial

easyhome

Corporate

Three Months Ended December 31, 2015

Revenue 

Total operating expenses before depreciation 

and amortization

Depreciation and amortization

Operating income (loss) 

Finance costs

Income before income taxes

Income taxes

Net income 

Diluted earnings per share

44,826 

28,616 

1,449 

14,761 

38,049 

18,520

12,489 

7,040 

7,686

60,702

184

(7,870)

Total

91,294

13,417

17,175

5,702

11,473

3,131

8,342 

0.60 

Total

82,875 

–

–

6,677 

53,813 

133 

(6,810)

14,071

14,991

4,605

10,386

2,854

7,532

0.54 

2016 Annual Report  |  47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue

Revenue for the three month period ended December 31, 2016 was $91.3 million compared to $82.9 million in the same 
period  in  2015,  an  increase  of  $8.4  million  or  10.2%.  Same-store  sales  growth  for  the  quarter  was  12.6%.  Revenue 
growth was driven primarily by the growth of easyfinancial. 

easyfinancial: Revenue for the three month period ended December 31, 2016 was $56.0 million, an increase of $11.2 
million or 24.9% over the same period of 2015. The increase in revenue was driven by the growth of the gross consumer 
loans receivable portfolio, which increased from $289.4 million as at December 31, 2015 to $370.5 million as at December 
31, 2016, an increase of $81.1 million or 28.0%.

The yield realized by the Company on its average consumer loans receivable portfolio declined by 300 bps in the fourth 
quarter of 2016 when compared to the fourth quarter of 2015 due to the following:

•  An increased proportion of higher dollar loans which have reduced pricing on certain ancillary products.

•   The  launch  of  risk-adjusted  interest  rates  to  consumers  in  the  first  quarter  of  2016  provided  more  credit  worthy 

customers with a lower rate of interest.

•   One-time impacts associated with the transition of the Company’s creditor life insurance product to a new provider 
reduced the commissions earned by the Company on that product by $1.0 million during the fourth quarter of 2016.

easyhome: Revenue for the three month period ended December 31, 2016 was $35.3 million, a decrease of $2.8 million 
when compared with the fourth quarter of 2015. The decline in revenue was driven by the following:

•   The Company completed several transactions over the past 15 months to acquire merchandise lease portfolios and 
closed or sold merchandise leasing stores that it owned. These transactions in aggregate reduced revenue by $1.6 
million in the fourth quarter of 2016 when compared to the fourth quarter of the prior year.  

•   Other reductions in the lease portfolio over the preceding 15 months have resulted in a decline in revenue across the 
organic store network of $1.2 million in the quarter when compared to the fourth quarter of 2015. Similarly, same 
store sales, excluding the impact of easyfinancial, declined by 1.9%.

Total Operating Expenses before Depreciation and Amortization

Total operating expenses before depreciation and amortization were $60.7 million for the three month period ended 
December 31, 2016, an increase of $6.9 million or 12.8% from the comparable period in 2015. The increase in operating 
expenses was driven primarily by the higher costs associated with the expanding easyfinancial business and higher 
corporate costs. Total operating expenses before depreciation and amortization represented 66.5% of revenue for the 
fourth quarter of 2016, an increase from the 64.9% reported in the fourth quarter of 2015. 

easyfinancial: Total operating expenses before depreciation and amortization were $34.8 million for the fourth quarter 
of 2016, an increase of $6.2 million or 21.5% from the fourth quarter of 2015. Operating expenses, excluding bad debt, 
increased by $3.7 million or 24.4% in the quarter driven by: i) an additional $1.3 million in advertising and marketing 
spend to support the growth in originations; ii) higher operating costs of additional branches and the maturing branch 
network;  and  iii)  incremental  expenditures  to  develop  new  distribution  channels  and  manage  the  growing  branch 
network. Overall, branch count increased from 202 as at December 31, 2015 to 208 as at December 31, 2016.

48  |  goeasy Ltd.

Bad debt expense increased to $15.9 million for the fourth quarter of 2016 from $13.5 million during the comparable 
period  in  2015,  up  $2.5  million  or  18.3%.  Net  charge-offs  as  a  percentage  of  the  average  gross  consumer  loans 
receivable on an annualized basis were 15.8% in the quarter compared with 15.5% in the fourth quarter of 2015. While 
rates of delinquency have improved, the year-over-year charge-off rate has increased due to an increase in customer 
bankruptcy filings and the slowing growth rate of the gross consumer loans receivable portfolio.

easyhome:  Total  operating  expenses  before  depreciation  and  amortization  were  $18.2  million  for  the  fourth  quarter 
of  2016,  a  decrease  of  $0.3  million  when  compared  with  the  fourth  quarter  of  2015.  Cost  savings  associated  with 
the  reduced store count were partially offset by a $0.3  million increase  in  advertising  spend  in  the  current quarter. 
Consolidated leasing store count declined by ten from 158 as at December 31, 2015 to 148 as at the current year end.

Corporate: Total operating expenses before depreciation and amortization were $7.7 million for the fourth quarter of 2016 
compared to $6.7 million in the fourth quarter of 2015, an increase of $1.0 million. The increase was related to higher 
salary and administrative costs in the fourth quarter of 2016. Corporate expenses before depreciation represented 8.4% 
of revenue in the fourth quarter of 2016 compared to 8.1% of revenue in the fourth quarter of 2015.

Depreciation and Amortization

Depreciation and amortization for the three month period ended December 31, 2016 was $13.4 million, a decrease of 
$0.7 million from the comparable period in 2015. Overall, depreciation and amortization represented 14.7% of revenue 
for the three months ended December 31, 2016, a decrease from 17.0% reported in the comparable period of 2015.

The $0.2 million increase in depreciation and amortization within easyfinancial was attributable to its growing branch 
network and the amortization of new systems.

easyhome depreciation and amortization expense declined by $0.9 million in the fourth quarter of 2016 compared to 
the fourth quarter of 2015 due to reductions in the lease portfolio (as described in the analysis of easyhome’s revenue). 
easyhome depreciation and amortization expressed as a percentage of easyhome revenue for the quarter was 32.7%, 
decreased slightly from the 32.8% reported in the fourth quarter of 2015.

Operating Income (Income before Finance Costs and Income Taxes)

Operating income for the three month period ended December 31, 2016 was $17.2 million, an increase of $2.2 million or 
14.6% compared to $15.0 million in 2015. The growth in operating income was driven by the expansion of easyfinancial 
and  its  improved  operating  margins  but  was  partially  offset  by  lower  operating  income  from  easyhome  and  higher 
corporate expenses. Overall, operating margin for the quarter was 18.8%, increased from the 18.1% reported in the 
fourth quarter of 2015.

easyfinancial: Operating income was $19.6 million for the fourth quarter of 2016 compared with $14.8 million for the 
comparable period in 2015, an increase of $4.8 million or 32.4%. Operating margin was 34.9% in the quarter compared 
with 32.9% reported in the fourth quarter of 2015. The increase in operating income and margin was driven primarily by 
the growth of the consumer loans receivable portfolio and the increasing scale of this business. 

easyhome: Operating income was $5.5 million for the fourth quarter of 2016, a decrease of $1.5 million when compared with 
the fourth quarter of 2015. The reduction in operating income was primarily driven by the reduced size of the lease portfolio 
and associated revenue as previously described, coupled with the additional advertising spend incurred in the current quarter. 
Operating margin for the fourth quarter of 2016 was 15.6%, a decrease from the 18.5% reported in the fourth quarter of 2015.

2016 Annual Report  |  49

Finance Costs

Finance costs for the three month period ended December 31, 2016 were $5.7 million, up $1.1 million from the same 
period in 2015. This increase in finance costs was driven by higher average borrowing levels.

Income Tax Expense

The effective income tax rate for the fourth quarter of 2016 was 27.3%, consistent with the 27.5% reported in the fourth 
quarter of 2015.

Net Income and EPS

Net  income  for  the  fourth  quarter  of  2016  was  $8.3  million  or  $0.60  per  share  on  a  diluted  basis  compared  with  
$7.5 million or $0.54 per share for the fourth quarter of 2015, increases of 10.8% and 11.1%, respectively. As indicated 
above, diluted earnings per share in the fourth quarter of 2016 was reduced by $0.05 due to the one-time impacts on 
commissions associated with the transition of the Company’s creditor life insurance product to a new provider.

50  |  goeasy Ltd.

Selected Quarterly Information

($ in millions except percentages 
and per share amounts)

Revenue

Net income for the period

Net income for the period 

as a percentage of revenue

Earnings per Share1

Basic

Diluted

Dec. 
2016

91.3

8.3

Sep. 
2016

87.8

4.9

Jun. 
2016

86.1

10.5

Mar. 
2016

82.3

7.3

Dec. 
2015

82.9

7.5

Sept. 
2015

78.0

6.3

Jun. 
2015

72.9

5.0

Mar. 
2015

70.5

4.9

Dec. 
2014

70.0

7.1

9.1%

5.6%

12.2%

8.8%

9.1%

8.0%

6.9%

7.0%

10.2%

0.62

0.60

0.37

0.36

0.77 

0.75

0.54 

0.52

0.56 

0.54 

0.46 

0.45 

0.37 

0.36 

0.36 

0.35 

0.53 

0.51 

1  Quarterly earnings per share are not additive and may not equal the annual earnings per share reported. This is due to the effect of stock issued or repurchased during the year on the basic 
weighted average number of common shares outstanding together with the effects of rounding.

Portfolio Analysis

The  Company  generates  its  revenue  from  a  portfolio  of  consumer  loans  receivable  and  lease  agreements  that  are 
originated through the initial transaction with its customers. To a large extent, the business results for a period are 
determined by the performance of these portfolios, and the make-up of the portfolios at the end of a period are an 
important indicator of future business results.

The Company measures the performance of its portfolios during a period and their make-up at the end of a period using 
a number of key performance indicators as described in more detail below. Several of these key performance indicators 
are not measurements in accordance with IFRS and should not be considered as an alternative to net income or any 
other measure of performance under IFRS.

The discussion in this section refers to certain financial measures that are not determined in accordance with IFRS. 
Although  these  measures  do  not  have  standardized  meanings  and  may  not  be  comparable  to  similar  measures 
presented by other companies, these measures are defined herein or can be determined by reference to the Company’s 
financial statements. The Company discusses these measures because it believes that they facilitate the understanding 
of the results of its operations and financial position.

2016 Annual Report  |  51

Consumer Loans Receivable Portfolio

Loan Originations and Net Principal Written

Gross  loan  originations  is  the  value  of  all  consumer  loans  receivable  advanced  to  the  Company’s  customers  during 
the period where new credit underwritings have been performed. Included in gross loan originations are loans to new 
customers and new loans to existing customers, a portion of which is applied to eliminate their prior borrowings.

When the Company extends additional credit to an existing customer, a full credit underwriting is performed using up-
to-date information. Additionally, the loan repayment history of that customer throughout their relationship with the 
Company is considered in the credit decision. As a result, the quality of the credit decision is improved and is expected 
to result in better performance.

Net  principal  written  details  the  Company’s  gross  loan  originations  during  a  period,  excluding  that  portion  of  the 
originations that has been used to eliminate the prior borrowings. 

The gross loans originations and net principal written during the period were as follows:

($ in 000’s)

Loan originations to new customers

Loan originations to existing customers

Less: Proceeds applied to repay existing loans

 (36,796)

 (31,565)

(119,073)

Net advance to existing customers

Net principal written

33,419

80,729

33,526

79,330

111,319

279,666

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

47,310

70,215

45,804

65,091

168,347

230,392

144,807

185,882

(88,830)

97,052

241,859

Gross Consumer Loans Receivable

The measure that the Company uses to describe the size of its easyfinancial portfolio is gross consumer loans receivable. 
Gross consumer loans receivable reflects the period-end balance of the portfolio before provisioning for potential future 
charge-offs.  Growth  in  gross  consumer  loans  receivable  is  driven  by  several  factors  including  an  increased  number  of 
customers and an increased loan value per customer. The changes in the gross consumer loans receivable portfolio during 
the periods were as follows:

Three Months Ended

Year Ended

($ in 000’s)

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

Opening gross consumer loans receivable

Gross loan originations 

Gross principal payments and other adjustments

Gross charge-offs before recoveries

Net growth in gross consumer loans receivable during the period

Ending gross consumer loans receivable

343,711

117,525

(74,796)

(15,923)

26,806

370,517

253,607

110,895

(63,289)

(11,787)

35,819

289,426 

289,426

398,739

192,225

330,689

(260,476)

(194,527)

(57,172)

81,091

370,517

(38,961)

97,201

289,426

52  |  goeasy Ltd.

Net Charge-Offs

In addition to loan originations, the consumer loans receivable portfolio during a period is impacted by charge-offs of 
delinquent customers. The Company charges off delinquent customers when they are 90 days contractually in arrears. 
Subsequent collections of previously charged-off accounts are netted with gross charge-offs during a period to arrive at 
net charge-offs.

Average gross consumer loans receivable has been calculated based on the average of the month-end loan balances 
for the indicated period. This metric is a measure of the collection performance of the easyfinancial consumer loans 
receivable portfolio. For interim periods, the rate is annualized.

($ in 000’s except percentages)

Net charge-offs

Average gross consumer loans receivable

Net charge-offs as a percentage of average 
gross consumer loans receivable (annualized)

easyfinancial Bad Debt Expense

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

14,196

360,367

10,707

275,714

50,677

329,019

35,000

236,392

15.8%

15.5%

15.4%

14.8%

The Company’s bad debt expense for a period includes the net charge-offs for that particular period plus any increases or 
decreases to its allowance for loan losses. The details of the Company’s bad debt expense for the periods were as follows:

($ in 000’s except percentages)

Net charge-offs

Net increase in allowance for loan losses

Bad debt expense 

easyfinancial revenue

Bad debt expense as a percentage of easyfinancial revenue

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

14,196

1,740

15,936

55,999

28.5%

10,707

2,765

13,472

44,826

30.1%

50,677

4,991

55,668

204,076

27.3%

35,000

6,933

41,933

151,668

27.6%

2016 Annual Report  |  53

easyfinancial Allowance for Loan Losses

The allowance for loan losses is a provision that is reported on the Company’s balance sheet that is netted against the 
gross consumer loans receivable to arrive at the net consumer loans receivable. The allowance for loan losses provides 
for  a  portion  of  the  future  charge-offs  that  have  not  yet  occurred  within  the  portfolio  of  consumer  loans  receivable 
that exist at the end of a period. It is determined by the Company using a standard calculation that considers i) the 
relative maturity of the loans within the portfolio; ii) the long-term expected charge-off rates based on actual historical 
performance; and iii) the long-term expected charge-off pattern (timing) for a vintage of loans over their life based on 
actual historical performance. The allowance for loan losses essentially estimates the charge-offs that are expected to 
occur over the subsequent five month period for loans that existed as of the balance sheet date. Customer loan balances 
which are delinquent greater than 90 days are written off against the allowance for loan losses.

($ in 000’s except percentages)

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

Three Months Ended

Year Ended

Allowance for loan losses, beginning of period

Net charge-offs written off against the allowance

Increase in allowance due to lending and collection activities

Allowance for loan losses, ending of period

Allowance for loan losses as a percentage 
of the ending gross consumer loans receivable

Aging of the Consumer Loans Receivable Portfolio

21,716

(14,196)

15,936

 23,456

15,700

(10,707)

13,472

 18,465

18,465

(50,677)

55,668

 23,456

11,532

(35,000)

41,933

 18,465

6.3%

6.4%

6.3%

6.4%

An aging analysis of the consumer loans receivable portfolio at the end of the periods was as follows:

($ in 000’s)

Current 

Days past due 

1 - 30 days

31 - 44 days

45 - 60 days

61 - 90 days

Gross consumer loans receivable

December 31, 2016

December 31, 2015

$

% of total

$

% of total

348,877

94.2%

269,711

93.2%

13,468

2,712

2,366

3,094

21,640

370,517

3.6%

0.7%

0.6%

0.8%

5.8%

100.0%

12,282

2,256

1,919

3,258

19,715

289,426

4.2%

0.8%

0.7%

1.1%

6.8%

100.0%

A large portion of the Company’s consumer loans receivable portfolio operates on a bi-weekly rather than monthly repayment 
cycle. As such, the aging analysis between different fiscal periods may not be comparable depending upon the day of the 
week on which the fiscal period ends. An alternate aging analysis prepared as of the last Saturday of the fiscal periods often 
presents a more relevant comparison.

54  |  goeasy Ltd.

An aging analysis of the consumer loans receivable portfolio as of the last Saturday of the periods was as follows:

($ in 000’s)

Current 

Days past due 

1 – 30 days

31 – 44 days

45 – 60 days

61 – 90 days

Saturday, 
December 31, 2016

Saturday, 
December 26, 2015

% of total

94.2%

% of total

92.6%

3.6%

0.7%

0.6%

0.8%

5.8%

4.8%

0.7%

0.8%

1.1%

7.4%

Gross consumer loans receivable

100.0%

100.0%

easyfinancial Consumer Loans Receivable Portfolio by Geography

At  the  end  of  the  periods,  the  Company’s  easyfinancial  consumer  loans  receivable  portfolio  was  allocated  among  the 
following geographic regions:

($ in 000’s except percentages)

Newfoundland & Labrador

Nova Scotia

Prince Edward Island

New Brunswick

Quebec

Ontario

Manitoba

Saskatchewan 

Alberta

British Columbia

Territories

December 31, 2016

December 31, 2015

$

% of total

$

% of total

19,032

27,434

5,066

21,060

–

164,541

15,290

19,832

49,811

44,186

4,265

5.1%

7.4%

1.4%

5.7%

–

44.4%

4.1%

5.4%

13.4%

11.9%

1.2%

15,753

23,501

3,849

16,227

–

126,832

11,412

15,560

41,097

32,491

2,704

5.4%

8.1%

1.3%

5.6%

–

44.0%

3.9%

5.4%

14.2%

11.2%

0.9%

Gross consumer loans receivable

370,517

100.0%

289,426

100.0%

2016 Annual Report  |  55

easyhome Portfolio Analysis

Potential Monthly Leasing Revenue

The Company measures its leasing portfolio through potential monthly lease revenue. Potential monthly lease revenue 
reflects the revenue that the Company’s portfolio of leased merchandise would generate in a month providing it collected 
all lease payments due in that period. Growth in potential monthly lease revenue is driven by several factors including 
an increased number of customers, an increased number of leased assets per customer as well as an increase in the 
average price of the leased items.

The change in the potential monthly lease revenue during the periods was as follows:

($ in 000’s)

Opening potential monthly lease revenue

Increase due to store openings or acquisitions during the period

Decrease due to store closures or sales during the period

Increase/(Decrease) due to ongoing operations

Net change

Ending potential monthly lease revenue

easyhome Portfolio by Product Category

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

9,714

–

(183)

355

172

9,886

10,555

10,651

10,955

–

(218)

314

96

10,651 

–

(450)

(315)

(765)

9,886

548

(754)

(98)

(304)

10,651 

At the end of the periods, the Company’s leasing portfolio as measured by potential monthly lease revenue was allocated 
among the following product categories:

($ in 000’s)

Furniture

Appliances

Electronics

Computers

Potential monthly lease revenue

Dec. 31, 2016

Dec. 31, 2015

4,243

1,133

3,228

1,282

9,886

4,369

1,174

3,547

1,561

10,651

56  |  goeasy Ltd.

easyhome Portfolio by Geography

At the end of the periods, the Company’s Leasing portfolio as measured by potential monthly lease revenue was allocated 
among the following geographic regions:

($ in 000’s except percentages)

Newfoundland & Labrador

Nova Scotia

Prince Edward Island

New Brunswick

Quebec

Ontario

Manitoba

Saskatchewan 

Alberta

British Columbia

USA

Potential monthly lease revenue

easyhome Charge-Offs

December 31, 2016

December 31, 2015

$

% of total

$

% of total

    814

837

172

746

593

3,454

263

527

1,341

1,002

137

9,886

8.2%

8.5%

1.7%

7.6%

6.0%

34.9%

2.7%

5.3%

13.6%

10.1%

1.4%

    936 

    842 

    199 

    729 

    575 

3,900

    263 

    613 

1,470

    986 

    138 

8.8%

7.9%

1.9%

6.8%

5.4%

36.5%

2.5%

5.8%

13.8%

9.3%

1.3%

100.0%

10,651

100.0%

When easyhome enters into a leasing transaction with a customer, a sale is not recorded as the Company retains ownership 
of the related asset under the lease. Instead, the Company recognizes its leasing revenue over the term of the lease as 
payments  are  received  from  the  customer.  Periodically,  the  lease  agreement  is  terminated  by  the  customer  or  by  the 
Company prior to the anticipated end date of the lease and the assets are returned by the customer to the Company. In some 
instances, the Company is unable to regain possession of the assets which are then charged off. Net charge-offs (charge-
offs less subsequent recoveries of previously charged-off assets) are included in the depreciation of lease assets expense 
for financial reporting purposes.

($ in 000’s except percentages)

Net charge-offs

Leasing revenue

Net charge-offs as a percentage of easyhome revenue

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

1,191

35,295

3.4%

1,254

38,049

3.3%

4,821

143,429

3.4%

4,292

152,605

2.8%

2016 Annual Report  |  57

Key Performance Indicators and Non-IFRS Measures

IIn addition to the reported financial results under IFRS and the metrics described in the Portfolio Analysis section of 
this MD&A, the Company also measures the success of its strategy using a number of key performance indicators as 
described in more detail below. Several of these key performance indicators are not measurements in accordance with 
IFRS and should not be considered as an alternative to net income or any other measure of performance under IFRS.

The discussion in this section refers to certain financial measures that are not determined in accordance with IFRS. 
Although  these  measures  do  not  have  standardized  meanings  and  may  not  be  comparable  to  similar  measures 
presented by other companies, these measures are defined herein or can be determined by reference to the Company’s 
financial statements. The Company discusses these measures because it believes that they facilitate the understanding 
of the results of its operations and financial position. 

Several non-IFRS measures that are used throughout this discussion are defined as follows:

Same-Store Revenue Growth

Same-store  revenue  growth  measures  the  revenue  growth  for  all  stores  that  have  been  open  for  a  minimum  of  15 
months. To calculate same-store revenue growth for a period, the revenue for that period is compared to the same 
period in the prior year. Same-store revenue growth is influenced by both the Company’s product offerings as well as 
the number of stores which have been open for a 12-36 month time frame, as these stores tend to be in the strongest 
period of growth at this time.

Same-store revenue growth

Same-store revenue growth excluding easyfinancial

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

12.6%

(1.9%)

16.5%

5.0%

12.1%

 (1.1%)

16.3%

4.7%

Adjusted Operating Income, Adjusted Operating Margin, Adjusted Net Income, Adjusted Earnings Per Share

At various times, operating income, operating margin, net income and earnings per share may be affected by unusual 
items that have occurred in the period and impact the comparability of these measures with other periods. The Company 
defines operating margin as operating income divided by revenue. Items are considered unusual if they are outside of 
normal business activities, significant in amount and scope and are not expected to occur on a recurring basis. The 
Company defines i) adjusted operating income as operating income excluding such unusual and non-recurring items; 
ii) adjusted net income as net income excluding such items; and iii) adjusted earnings per share as diluted earnings per 
share excluding such items. The Company believes that adjusted operating income, adjusted net income and adjusted 
earnings per share are important measures of the profitability of operations adjusted for the effects of unusual items.

58  |  goeasy Ltd.

Items  used  to  adjust  operating  income,  net  income  and  earnings  per  share  for  the  three  months  and  years  ended 
December 31, 2016 and 2015 include those indicated in the chart below:

($ in 000’s except earnings per share and percentages)

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

Three Months Ended

Year Ended

Operating income as stated

Divided by revenue

Operating margin

Operating income as stated

Other income1

Transaction advisory costs2

Adjusted operating income

Divided by revenue

Adjusted operating margin

Net income as stated

Other income1

Transaction advisory costs2

Tax impact of above items

After tax impact of above items

Adjusted net income

Weighted average number of diluted shares outstanding

Diluted earnings per share as stated

Per share impact of other income and transaction advisory costs

Adjusted earnings per share

17,175

91,294

18.8%

17,175

–

–

17,175

91,294

18.8%

8,342

–

–

–

–

8,342

13,991

  0.60

–

0.60

14,991

82,875

18.1%

14,991

–

–

14,991

82,875

18.1%

7,532

–

–

–

–

7,532

14,069

0.54

–

0.54

62,516

347,505

18.0%

62,516

(3,000)

6,382

65,898

347,505

19.0%

31,049

(3,000)

6,382

(1,276)

2,106

33,155

13,908

2.23

0.15 

2.38

48,052

304,273

15.8%

48,052

–

–

48,052

304,273

15.8%

23,728

–

–

–

–

23,728

14,037

1.69

– 

1.69

1  On June 30, 2016, the Company sold its minority interest in a provider of credit remediation products for cash proceeds of $3.0 million. The shares were acquired by the Company during 

the start-up phase of this company and the net book value of those shares was nil.

2 During the year ended December 31, 2016, the Company incurred transaction advisory costs related to a potential acquisition of $6.4 million.

2016 Annual Report  |  59

Operating Expenses Before Depreciation and Amortization

The Company defines operating expenses before depreciation and amortization as total operating expenses excluding 
depreciation  and  amortization  expenses  for  the  period.  The  Company  believes  that  operating  expenses  before 
depreciation and amortization is an important measure of the cost of operations adjusted for the effects of purchasing 
decisions that may have been made in prior periods.

($ in 000’s except percentages)

Operating expenses before depreciation and amortization

Divided by revenue

Operating expenses before depreciation and amortization as % of revenue

($ in 000’s except percentages)

Operating expenses before depreciation and amortization as stated

Transaction advisory costs included in operating expenses

Adjusted operating expenses before depreciation and amortization

Divided by revenue

Operating expenses before depreciation and amortization as % of revenue

Three Months Ended

Dec. 31, 2016

Dec. 31, 2015

60,702

91,294

66.5%

53,813

82,875

64.9%

Dec. 31, 2016

Year Ended

Dec. 31, 2016
(adjusted)

Dec. 31, 2015

233,652

–

233,652

347,505

67.2%

233,652

(6,382)

227,270

347,505

65.4%

200,125

–

200,125

304,273

65.8%

60  |  goeasy Ltd.

Operating Margin

The Company defines operating margin as operating income divided by revenue for the Company as a whole and for 
its operating segments: easyhome and easyfinancial. The Company believes operating margin is an important measure 
of the profitability of its operations, which in turn assists it in assessing the Company’s ability to generate cash to pay 
interest on its debt and to pay dividends.

Three Months Ended

Year Ended

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

($ in 000’s except percentages)

easyfinancial

Operating income

Divided by revenue

easyfinancial operating margin

easyhome

Operating income

Divided by revenue

easyhome operating margin

Total

Operating income

Divided by revenue

Total operating margin

Total (adjusted)

Operating income as stated

Other income

Transaction advisory costs

Adjusted operating income

Divided by revenue

Total (adjusted) operating margin

    18.8%

    18.1%

19,552

55,999

34.9%

5,493

35,295

15.6%

17,175

91,294

14,761

44,826

32.9%

7,040

38,049

18.5%

14,991

82,875

    18.8%

    18.1%

17,175

14,991

–

–

17,175

91,294

–

–

14,991

82,875

74,754

204,076

36.6%

21,537

143,429

15.0%

62,516

347,505

    18.0%

62,516

(3,000)

6,382

65,898

347,505

    19.0%

46,772

151,668

30.8%

24,667

152,605

16.2%

48,052

304,273

    15.8%

48,052

–

–

48,052

304,273

    15.8%

2016 Annual Report  |  61

Earnings before Interest, Taxes, Depreciation and Amortization [“EBITDA”] and EBITDA Margin

The Company defines EBITDA as earnings before interest, taxes, depreciation and amortization, excluding depreciation 
of  leased  assets.  The  Company  uses  EBITDA,  among  other  measures,  to  assess  the  operating  performance  of  its 
ongoing businesses. EBITDA margin is calculated as EBITDA divided by revenue.

($ in 000’s except percentages)

Net income

Finance costs

Income Tax Expense

Depreciation and amortization, excluding dep. of lease assets

EBITDA

Divided by revenue

EBITDA margin

($ in 000’s except percentages)

Net income as stated

Finance costs

Income Tax Expense

Depreciation and amortization, excluding dep. of lease assets

EBITDA

Other income

Transaction advisory costs

Adjusted EBITDA

Divided by revenue

EBITDA margin

Three Months Ended

Dec. 31, 2016

Dec. 31, 2015

8,342

5,702

3,131

2,628

19,803

91,294

21.7%

7,532

4,605

2,854

2,170

17,161

 82,875

20.7%

Dec. 31, 2016

Year Ended

Dec. 31, 2016 
(adjusted)

Dec. 31, 2015

31,049

21,048

10,419

10,107

72,623

–

–

72,623

347,505

20.9%

31,049

21,048

10,419

10,107

72,623

 (3,000)

6,382

76,005

347,505

21.9%

23,728

15,334

8,990

8,689

56,741

– 

–

56,741

304,273 

18.6%

62  |  goeasy Ltd.

Return on Equity

The Company defines return on equity as annualized net income in the period divided by average shareholders’ equity 
for the period. The Company believes return on equity is an important measure of how shareholders’ invested capital 
is utilized in the business.

($ in 000’s except percentages)

Net income

Multiplied by number of periods in year

Divided by average shareholders' equity for the period

Return on equity

($ in 000’s except percentages)

Net income as stated

Other income

Transaction advisory costs

Tax impact of other income & transaction advisory costs

After tax impact

Adjusted net income

Divided by average shareholders' equity for the period

Return on equity

Three Months Ended

Dec. 31, 2016

Dec. 31, 2015

8,342

X 4/1

192,049

17.4%

Year Ended

Dec. 31, 2016
(adjusted)

31,049

(3,000)

6,382

(1,276)

2,106

33,155

185,210

17.9%

7,532

X 4/1

172,446

17.5%

Dec. 31, 2015

23,728

–

–

–

–

23,728

164,480

14.4%

Dec. 31, 2016

31,049

–

–

–

–

31,049

185,210

16.8%

2016 Annual Report  |  63

Financial Condition

The following table provides a summary of certain information with respect to the Company’s capitalization and financial 
position as at December 31, 2016 and December 31, 2015.

 ($ in 000’s except for ratios)

Consumer loans receivable, net

Lease assets

Cash

Property and equipment

Intangible assets

Amounts receivable

Other assets

Total assets

External debt (includes term loan)

Other liabilities

Total liabilities

Shareholders’ equity

Total capitalization (total debt plus total shareholders’ equity)

External debt to shareholders’ equity

External debt to total capitalization

External debt to EBITDA1

1 EBITDA excludes the impact of other income and transaction advisory costs and is expressed on a trailing 12-month basis.

Dec. 31, 2016

Dec. 31, 2015

354,499

274,481

55,288

24,928

16,103

14,312

7,857

30,075

503,062

263,294

43,737

307,031

196,031

459,325

1.34

0.57

3.46

60,753

11,389

18,689

14,041

9,480

29,669

418,502

211,720

30,723

242,443

176,059

387,779

1.20

0.55

3.73

Total assets were $503.1 million as at December 31, 2016, an increase of $84.6 million or 20.2% over December 31, 2015. 
The growth in total assets was driven primarily by: i) the increased size of the consumer loans receivable portfolio (net of 
allowance) which increased by $80.0 million over the past 12 months; ii) a $13.5 million increase in cash on hand related 
to the timing of advances on the Company’s credit facilities; and iii) offset by a $5.5 million decrease in lease assets due 
to the decline in the lease portfolio driven in large part by the sale of stores to franchisees and the closures of under-
performing stores.  

The $84.6 million growth in total assets was financed by a $51.6 million increase in external debt, a $20.0 million increase 
in total shareholder’s equity and a $13.0 million increase in other liabilities. While the Company has continued to pay a 
dividend to its shareholders, a large portion of the Company’s earnings over the prior 12 months have been retained to 
fund the growth of easyfinancial.

The Company’s credit facilities consisted of a $280 million term loan and a $20 million revolving operating facility. As at 
December 31, 2016, $267.5 million had been drawn under the Company’s term loan. Borrowings under the term loan bore 
interest at the Canadian Bankers’ Acceptance rate plus 699 bps with a 799 bps floor, while borrowings under the revolving 
operating facility bore interest at the lender’s prime rate plus 175 to 275 bps depending on the Company’s EBITDA ratio. 
The Company’s credit facilities expire on October 4, 2019 and are secured by a first charge over substantially all assets of 
the Company. As at December 31, 2016, the Company’s interest rates under the term loan and revolving operating facility 
were 7.99% and 5.45%, respectively.

64  |  goeasy Ltd.

Liquidity and Capital Resources

Summary of Cash Flow Components

($ in 000’s)

Dec. 31, 2016

Dec. 31, 2015

Dec. 31, 2016

Dec. 31, 2015

Three Months Ended

Year Ended

Cash provided by operating activities before 
issuance of consumer loans receivable

Net issuance of consumer loans receivable

Cash (used in) provided by operating activities

Cash used in investing activities

Cash provided by financing activities

Net (decrease) increase in cash for the period

39,390

37,718

153,305

114,166

(43,025)

(3,635)

(12,792)

11,603

(4,824)

(47,131)

(9,413)

(13,451)

11,992 

(10,872) 

(135,686)

(132,805)

17,619

(41,516)

37,436

13,539

(18,639)

(54,916)

83,779 

10,224

Cash flows used in operating activities for the three month period ended December 31, 2016 were $3.6 million. Included in 
this amount was a net investment of $43.0 million to increase the easyfinancial consumer loans receivable portfolio. If this net 
investment in the easyfinancial consumer loans receivable portfolio was treated as cash flows from investing activities, the 
cash flows generated by operating activities would be $39.4 million in the fourth quarter of 2016, up $1.7 million compared to 
the same period of 2015 driven primarily by i) higher net income; and ii) an increase in non-cash expenses such as bad debts.

Cash flows provided by operating activities in the fourth quarter of 2016 enabled the Company to: i) meet the growth demands 
of easyfinancial as described above; ii) invest $12.7 million in new lease assets; iii) invest $2.0 million in additional property 
and equipment and intangible assets (specifically internally developed software); and iv) maintain its dividend payments.

During the fourth quarter of 2016, the Company generated $11.6 million in cash flow from financing activities as the 
Company increased its borrowings under the credit facility to finance the growth of easyfinancial.

Cash flows provided by operating activities for the year ended December 31, 2016 were $17.6 million. Included in this 
amount  was  a  net  investment  of  $135.7  million  to  increase  the  easyfinancial  consumer  loans  receivable  portfolio.  If 
this net investment in the easyfinancial consumer loans receivable portfolio was treated as cash flows from investing 
activities, the cash flows generated by operating activities would be $153.3 million in the year, up $39.1 million or 34.3% 
compared to 2015 driven primarily by: i) higher net income; ii) improvements in working capital; and iii) an increase in 
non-cash expenses such as bad debts. 

Cash flows provided by operating activities for the year ended December 31, 2016 enabled the Company to: i) meet the 
growth demands of easyfinancial as described above; ii) invest $40.6 million in new lease assets; iii) invest $8.3 million 
in additional property and equipment and intangible assets; and iv) maintain its dividend payments.

During the year ended December 31, 2016, the Company generated $37.4 million in cash flow from financing activities 
related primarily to increased borrowings under the Company’s credit facility.

The Company believes that the cash flows provided by operations will be sufficient in the near-term to meet operational 
requirements,  purchase  lease  assets,  meet  capital  spending  requirements  and  pay  dividends.  Also,  the  additional 
availability under the Company’s amended credit facilities will allow the Company to achieve its targets for the growth of 
its consumer loans receivable portfolio into 2017. However, for easyfinancial to achieve its full long-term growth potential, 
additional sources of financing over and above the currently available credit facility and term loan will be required in 2017. 
There is no certainty that these long-term sources of capital will be available or at terms favourable to the Company.

2016 Annual Report  |  65

Outstanding Shares and Dividends

As  at  February  15,  2017  there  were  13,326,111  common  shares,  146,708  DSUs,  470,734  options,  600,533  RSUs,  and  no 
warrants outstanding.

Normal Course Issuer Bid

On June 23, 2015, the Company announced the acceptance by the Toronto Stock Exchange (the “TSX”) of the Company’s 
Notice of Intention to Make a Normal Course Issuer Bid. This initial NCIB terminated on June 24, 2016. As of December 31, 
2016, the Company had purchased and cancelled 452,341 of its common shares on the open market under this initial NCIB 
at an average price of $18.14 per share for a total cost of $8.2 million. 

On  June  22,  2016,  the  Company  announced  the  acceptance  by  the  TSX  of  the  Company’s  Notice  of  Intention  to  Make 
a  Normal  Course  Issuer  Bid  to  commence  June  27,  2016,  (the  “Notice  of  Intention”).  Pursuant  to  this  second  NCIB,  the 
Company proposes to purchase, from time to time, if it is considered advisable, up to an aggregate of 986,105 common 
shares which represented approximately 7.3% of the 13,488,603 common shares issued and outstanding as at June 10, 
2016. The Company had an average daily trading volume for the six months prior to May 31, 2016 of 28,219 shares. 

Under  the  June  27,  2016  NCIB,  daily  purchases  will  be  limited  to  6,494  common  shares,  other  than  block  purchase 
exemptions. The purchases may commence on June 27, 2016 and will terminate on June 26, 2017 or on such earlier date 
as goeasy may complete its purchases pursuant to the Notice of Intention. The purchases made by goeasy will be effected 
through the facilities of the TSX, as well as alternative trading systems, and in accordance with the rules of the TSX. The 
price that the Company will pay for any common shares will be the market price of such shares at the time of acquisition. 
The Company will not purchase any common shares other than by open-market purchases.

As of December 31, 2016, the Company had repurchased and cancelled 94,500 of its common shares on the open market 
under this June 27, 2016 NCIB at an average price of $17.94 per share for a total cost of $1.7 million.

Dividends

On February 17, 2016, the Company increased the dividend rate by 25% from $0.10 to $0.125. For the quarter ended December 
31, 2016, the Company paid a $0.125 per share quarterly dividend on outstanding common shares. The Company reviews its 
dividend distribution policy on a regular basis, evaluating its financial position, profitability, cash flow and other factors the 
Board of Directors considers relevant. However, no dividends can be declared in the event there is a default of the loan facility, 
or where such payment would lead to a default. 

The following table sets forth the quarterly dividends paid by the Company in the fourth quarter of the years indicated:

Dividend per share

Percentage increase

2016

$ 0.125

25.0%

2015

$ 0.100

17.6%

2014

$ 0.085

0.0%

2013

$ 0.085

0.0%

2012

$ 0.085

0.0%

2011

$ 0.085

0.0%

2010

$ 0.085

0.0%

66  |  goeasy Ltd.

Commitments, Guarantees and Contingencies

Commitments

The Company is committed to long-term service contracts and operating leases for premises, equipment, vehicles and 
signage. The minimum annual lease payments plus estimated operating costs and other commitments required for the 
next five years and thereafter are as follows:

($ in 000’s)

Premises

Other operating lease obligations

Other

Total contractual obligations

Contingencies

Within 1 year

After 1 year  
but not more 
than 5 years

More than  
5 years

23,236

1,080

8,432

32,748

38,188

2,934

23,358

64,480

371

11

–

382

The Company is involved in various legal matters arising in the ordinary course of business. The resolution of these matters 
is not expected to have a material adverse effect on the Company’s financial position, financial performance or cash flows.

The Company has agreed to indemnify its directors and officers and particular employees in accordance with the Company’s 
policies. The Company maintains insurance policies that may provide coverage against certain claims.

Risk Factors

Overview

The Company’s activities are exposed to a variety of commercial, operational, financial and regulatory risks. The Company’s 
overall  risk  management  program  focuses  on  the  unpredictability  of  financial  and  economic  markets  and  seeks  to 
minimize potential adverse effects on the Company’s financial performance. The Company’s Board of Directors has overall 
responsibility for the establishment and oversight of the Company’s risk management framework. The Audit Committee of 
the Board of Directors reviews the Company’s risk management policies on an annual basis.

Commercial Risks

Dependence on Key Personnel

One of the significant limiting factors in the Company’s performance and expansion plans will be the hiring and retention of the 
best people for the job. Over the past few years, the Company has strengthened its hiring competencies and training programs. 

In particular, the Company is dependent upon the abilities, experiences and efforts of its senior management team and 
other key employees. The loss of these individuals without adequate replacement could have a material adverse impact 
on its business and operations.

As a consequence of its growth strategy and relatively high employee turnover at the store and branch level, the Company 
requires a growing number of qualified managers and other store or branch personnel to successfully operate its expanding 
branch and store network. There is competition for such personnel and there can be no assurances that the Company will 
be successful in attracting and retaining the personnel it may require. If the Company is unable to attract and retain qualified 
personnel or its costs to do so increase dramatically, its operations would be materially adversely affected.

2016 Annual Report  |  67

Competition

easyfinancial:  The  Company  estimates  that  size  of  the  Canadian  market  for  non-prime  consumer  lending,  excluding 
mortgages, is in excess of $165 billion. This demand is currently being met by a wide variety of industry participants that 
offer  diverse  products  including  auto  lending,  credit  cards,  installment  loans,  retail  finance  programs,  small  business 
lending and real estate secured lending. Generally, industry participants have tended to focus on a single product offering 
rather than providing consumers with multiple alternatives. As a result, the suppliers to the marketplace are quite diverse.

Competition in the non-prime consumer lending market is based primarily on access, flexibility and cost (interest rates). 
Consumers are generally able to transition between the different types of lending products that are available in the 
marketplace to satisfy their need for these different characteristics.

The  Company  expects  the  competition  for  non-prime  consumer  lending  in  Canada  will  continue  to  shift  for  the 
foreseeable future. While traditional financial institutions are likely to decrease their risk tolerance and move farther 
away from non-prime lending, regional financial institutions such as credit unions, payday lenders, marketplace lenders 
and on-line lenders are expected to continue their expansion into the non-prime market.

Although  there  may  be  other,  larger  companies  that  offer  non-prime  lending  products  to  Canadian  consumers,  the 
Company believes that the potential marketplace is sufficiently large enough that such competition will not adversely 
affect the Company’s operational results in the near term. Additionally, the large volume of data relating to its customers 
and related loan performance which the Company has compiled and uses to create its loan underwriting models forms 
an effective barrier to entry

easyhome: The Company faces limited direct competition in the Canadian market from other merchandise leasing companies. 
Other competitive factors exist that may adversely affect the performance of the leasing business including increased sales 
of used furniture and electronics on-line as well as retail stores that offer a non-prime point-of-sale purchase financing 
option. Additional competitors, both domestic and international, may emerge since barriers to entry are relatively low.

Macroeconomic Conditions

Certain  changes  in  macroeconomic  conditions  can  have  a  negative  impact  on  the  Company’s  customers  and  its 
performance. The Company’s primary customer segment is the cash and credit constrained individual. These customers 
are affected by adverse macroeconomic conditions such as higher unemployment rates or costs of living, which can 
lower the Company’s collection rates and result in higher loss charge-off rates and adversely affect the Company’s 
performance, financial condition and liquidity. The Company can neither predict the impact current economic conditions 
will have on its future results, nor predict when the economic environment will change.

Litigation

From time to time and in the normal course of business the Company may be involved in material litigation. There can 
be no assurance that any litigation in which the Company may become involved in the future will not have a material 
adverse effect on the Company’s business, financial condition or results of operations.

Operational Risks

Operational risk, which is inherent in all business activities, is the potential for loss as a result of external events, human 
behaviour  (including  error  and  fraud,  non-compliance  with  mandated  policies  and  procedures  or  other  inappropriate 
behaviour) or inadequacy, or the failure of processes, procedures or controls. The impact may include financial loss, loss 

68  |  goeasy Ltd.

of reputation, loss of competitive position or regulatory and civil penalties. While operational risk cannot be eliminated, the 
Company takes reasonable steps to mitigate this risk by putting in place a system of oversight, policies, procedures and 
internal controls.

Strategic Risk

Strategic risk is the risk from changes in the business environment, fundamental changes in demand for the Company’s 
products  or  services,  improper  implementation  of  decisions,  execution  of  the  Company’s  strategy  or  inadequate 
responsiveness to changes in the business environment, including changes in the competitive or regulatory landscape. 

The  Company  believes  it  has  the  correct  strategy  to  address  the  current  market  opportunities.  The  Company’s  growth 
strategy is focused on easyfinancial. The Company’s ability to increase its customer and revenue base is contingent, in part, on 
its ability to secure additional locations for easyfinancial, to grow its consumer loans receivable portfolio, to access customers 
through new delivery channels, to successfully develop and launch new products to meet evolving customer demands, to 
maintain profitability levels within the mature easyhome business and to execute with efficiency and effectiveness. 

The impact of poor execution by management or an inadequate response to changes in the business environment could 
have a material adverse effect on the Company’s financial condition, liquidity and results of operations.

Credit Risk

Credit risk is the risk of loss that arises when a customer or third party fails to pay an amount owing to the Company.

The maximum exposure to credit risk is represented by the carrying amount of the amounts receivable, consumer loans 
receivable and lease assets with customers under merchandise lease agreements. The Company leases products and 
makes consumer loans to thousands of customers pursuant to policies and procedures that are intended to ensure that 
there is no concentration of credit risk with any particular individual, company or other entity, although the Company is 
subject to a higher level of credit risk due to the credit constrained nature of many of the Company’s customers and in 
circumstances where its policies and procedures are not complied with.

The credit risk on the Company’s consumer loans receivable made in accordance with policies and procedures is impacted 
by both the Company’s credit policies and the lending practices which are overseen by the Company’s Credit Committee 
comprised  of  members  of  senior  management.  Credit  quality  of  the  customer  is  assessed  using  proprietary  credit 
scorecards and individual credit limits are defined in accordance with this assessment. The consumer loans receivable 
are unsecured. The Company evaluates the concentration of risk with respect to customer loans receivable as low, as its 
customers are located in several jurisdictions and operate independently. The Company develops underwriting models 
based on the historical performance of groups of customer loans which guide its lending decisions. To the extent that 
such historical data used to develop its underwriting models is not representative or predictive of current loan book 
performance, the Company could suffer increased loan losses.

The Company maintains an allowance for loan losses (i.e. expected losses that will be incurred in relation to the Company’s 
consumer loan’s portfolio). The process for establishing an allowance for loan losses is critical to the Company’s results 
of operations and financial condition. It is determined by the Company using a standard calculation that considers: i) the 
relative maturity of the loans within the portfolio; ii) the long-term expected charge-off rates based on actual historical 
performance; and iii) the long-term expected charge-off pattern (timing) for a vintage of loans over their life based on 
actual historical performance. To the extent that such historical data used to develop its allowance for loans losses is 
not representative or predictive of current loan book performance, the Company could suffer increased loan losses 
above and beyond those provided for on its financial statements.

2016 Annual Report  |  69

The Company cannot guarantee that delinquency and loss levels will correspond with the historical levels experienced 
and there is a risk that delinquency and loss rates could increase significantly and have a material adverse effect on 
the financial results of the Company.

For easyhome, the credit risk related to assets on lease with customers results from the possibility of customer default with 
respect to agreed upon payments or in their not returning the leased asset. The Company has a standard collection process 
in place in the event of payment default, which concludes with the recovery of the lease asset if satisfactory payment terms 
cannot be worked out, as the Company maintains ownership of the lease assets until payment options are exercised.

For amounts receivable from third parties the risk relates to the possibility of default on amounts owing to the Company. 
The Company deals with credible companies, performs ongoing credit evaluations of debtors and creates an allowance 
on its financial statements for uncollectible amounts where determined to be appropriate.

The Company has established a Credit Committee and created processes and procedures to identify, measure, monitor 
and  mitigate  significant  credit  risks.  However  to  the  extent  that  such  risks  go  unidentified  or  are  not  adequately  or 
expeditiously addressed by senior management the Company could be adversely affected.

Technology Risk

The  Company  is  dependent  upon  the  successful  and  uninterrupted  functioning  of  its  computer,  internet  and  data 
processing systems. The failure of these systems could interrupt operations or materially impact the Company’s ability 
to enter into new lease or lending transactions and service or collect customer accounts. Although the Company has 
extensive information technology security and disaster recovery plans, such a failure, if sustained, could have a material 
adverse effect on the Company’s financial condition, liquidity and results of operations.

The Company’s operations rely heavily on the secure processing, storage and transmission of confidential customer 
information. While the Company has taken reasonable steps to protect its data and that of its customers, the risk of the 
Company’s inability to protect customer information, or breaches in the Company’s information systems, may adversely 
affect the Company’s reputation and result in significant costs or regulatory penalties and remedial action.

Breach of Information Security

The Company’s operations rely heavily on the secure processing, storage and transmission of confidential and sensitive 
customer and other information through its information technology network. Other risks include the Company’s use of 
third party vendors with access to its network that may increase the risk of a cyber security breach. Third party breaches 
or  inadequate  levels  of  cyber  security  expertise  and  safeguards  may  expose  the  Company,  directly  or  indirectly,  to 
security breaches. 

A breach, unauthorized access, computer virus, or other form of malicious attack on the Company’s information security 
may  result  in  the  compromise  of  confidential  and/or  sensitive  customer  or  employee  information,  destruction  or 
corruption of data, reputational harm affecting customer and investor confidence, and a disruption in the management 
of customer relationships or the inability to originate, process and service its leasing or lending portfolios which could 
have a material adverse effect on the Company’s financial condition, liquidity and results of operations.

To  mitigate  the  risk  of  an  information  security  breach,  the  Company  regularly  assesses  such  risks,  has  a  disaster 
recovery plan in place and has implemented reasonable controls over unauthorized access. The store network and 
corporate administrative offices, including centralized operations, takes reasonable measures to protect the security 
of its information systems (including against cyber-attacks). The  Chief  Information  Officer  of  the  Company oversees 
information security. However, such a cyber-attack or data breach could have a material adverse effect on the Company 
and its financial condition, liquidity and results of operations.

70  |  goeasy Ltd.

Privacy, Information Security, and Data Protection Regulations

The Company is subject to various privacy, information security and data protection laws and takes reasonable measures 
to ensure compliance with all requirements. Legislators and regulators are increasingly adopting new privacy information 
security and data protection laws which may increase the Company’s cost of compliance. While the Company has taken 
reasonable  steps  to  protect  its  data  and  that  of  its  customers,  a  breach  in  the  Company’s  information  security  may 
adversely affect the Company’s reputation and also result in fines or penalties from governmental bodies or regulators.

Internal Controls over Financial Reporting

The effective  design of internal controls over financial reporting  is  essential  for  the  Company  to  prevent  and detect 
fraud or material errors that may have occurred. The Company is also obligated to comply with the Form 52-109F2 
Certification  of  interim  filings  of  the  Ontario  Securities  Commission,  which  requires  the  Company’s  CEO  and  CFO  to 
submit a quarterly certificate of compliance. The Company and its management have taken reasonable steps to ensure 
that adequate internal controls over financial reporting are in place. However, there is a risk that a fraud or material 
error may go undetected and that such material fraud or error could adversely affect the Company. 

Risk Management Processes and Procedures

The Company has established a Risk Oversight Committee and created processes and procedures to identify, measure, 
monitor and mitigate significant risks to the organization. However, to the extent such risks go unidentified or are not 
adequately or expeditiously addressed by management, the Company could be adversely affected.

Financial Risks

Inadequate Access to Financing

The Company has historically been funded through various sources such as private placement debt and public market 
equity offerings. The availability of additional financing will depend on a variety of factors including the availability of 
credit to the financial services industry and the Company’s financial performance and credit ratings. 

The Company has publicly stated that it intends to significantly expand its consumer lending business. To achieve this 
goal, it will require additional funds which can be obtained through various sources, including debt or equity financing. 
There can be no assurance, however, that additional funding will be available when needed or will be available on terms 
favourable to the Company. The inability to access adequate sources of financing, or to do so on favourable terms, may 
adversely affect the Company’s capital structure and the Company’s ability to fund operational requirements and satisfy 
financial obligations. If additional funds are raised by issuing equity securities, shareholders may incur dilution.

Interest Rate Risk

Interest rate risk measures the Company’s risk of financial loss due to adverse movements in interest rates. The Company 
is subject to interest rate risk as all credit facilities bear interest at variable rates. The Company does not hedge its interest 
rate risks and future changes in interest rates will affect the amount of interest expense payable by the Company.

Foreign Exchange

The Company sources some of its merchandise out of the U.S. and, as such, the Company’s Canadian operations have U.S. 
denominated cash and payable balances. While the Company sold off most of its U.S. franchise rights in 2014, it continues 
to have some operations in the U.S. As a result, the Company has both foreign exchange transaction and translation risk.

2016 Annual Report  |  71

Although  easyhome  has  U.S.  dollar  denominated  purchases,  the  Company  has  historically  been  able  to  price  its  lease 
transactions to compensate for the impact of foreign currency fluctuations on its purchases. However, in periods of rapid 
change in the Canadian to U.S. dollar exchange rate, the Company may not be able to pass on such changes in the cost of 
purchased products to its customers which may negatively impact the Company’s financial performance. The Company 
currently does not actively hedge foreign currency risk and transacts in foreign currencies on a spot basis.

Liquidity Risk

Liquidity  risk  is  the  risk  that  the  Company’s  financial  condition  is  adversely  affected  by  an  inability  to  meet  funding 
obligations and support its business growth. The Company manages its capital to maintain its ability to continue as 
a  going  concern  and  to  provide  adequate  returns  to  shareholders  by  way  of  share  appreciation  and  dividends.  The 
capital structure of the Company consists of external debt and shareholders’ equity, which comprises issued capital, 
contributed surplus and retained earnings.

The Company manages its capital structure and makes adjustments to it in light of economic conditions. The Company, 
upon approval from its Board of Directors, will balance its overall capital structure through new share issuances, share 
repurchases, the payment of dividends, increasing or decreasing debt or by undertaking other activities as deemed 
appropriate under the specific circumstances. The Company’s strategy, objectives, measures, definitions and targets 
have not changed significantly from the prior period.

The Company’s revolving operating facility and term debt facility must be renewed on a periodic basis. These facilities 
contain  restrictions  on  the  Company’s  ability  to,  among  other  things,  pay  dividends,  sell  or  transfer  assets,  incur 
additional debt, repay other debt, make certain investments or acquisitions, repurchase or redeem shares and engage 
in alternate business activities. The facilities also contain a number of covenants that require the Company to maintain 
certain specified financial ratios. Failure to meet any of these covenants could result in an event of default under these 
facilities which could, in turn, allow the lenders to declare all amounts outstanding to be immediately due and payable. 
In such a case, the financial condition, liquidity and results of operations of the Company could materially suffer.

The Company has been successful in renewing and expanding its credit facilities in the past to meet the needs of its growing 
easyfinancial business. If the Company were unable to renew these facilities on acceptable terms when they became due, 
there could be a material adverse effect on the Company’s financial condition, liquidity and results of operations.

The Company has significant debt that is subject to certain financial and non-financial covenants. A violation of any or all 
of the debt covenants may result in the lender requiring the Company to repay the outstanding debt, which would have 
a material adverse effect on the Company’s financial position, liquidity and results of operation.

Possible Volatility of Stock Price

The market price of the Company’s Common Shares, similar to that of many other Canadian (and indeed worldwide) 
companies, has been subject to significant fluctuation in response to numerous factors, including significant shifts in the 
availability of global credit, swings in macro-economic performance due to volatile shifts in oil prices and unexpected 
natural disasters, the recent credit crisis and related recession, economic shock such as the recent decline in oil prices 
and the related impact on the Canadian economy, as well as variations in the annual or quarterly financial results of the 
Company, timing of announcements of acquisitions or material transactions by the Company or its competitors, other 
conditions in the economy in general or in the industry in particular, changes in applicable laws and regulations and 
other factors. Moreover, from time to time, the stock markets experience significant price and volume volatility that may 
affect the market price of the Common Shares for reasons unrelated to the Company’s performance. No prediction can 

72  |  goeasy Ltd.

be made as to the effect, if any, that future sales of Common Shares or the availability of shares for future sale (including 
shares issuable upon the exercise of stock options) will have on the market price of the Common Shares prevailing from 
time to time. Sales of substantial numbers of such shares or the perception that such sales could occur may adversely 
affect the prevailing price of the Common Shares. Significant changes in the stock price could jeopardize the Company’s 
ability to raise growth capital through an equity offering without significant dilution to existing shareholders.

Regulatory Risks

Government Regulation and Compliance

The Company takes reasonable measures to ensure compliance with governing statutes, regulations and regulatory policies. 
A failure to comply with such statutes, regulations or regulatory policies could result in sanctions, fines or other settlements 
that could adversely affect both its earnings and reputation. Changes to laws, statutes, regulations or regulatory policies 
could also change the economics of the Company’s merchandise leasing and consumer lending businesses including the 
salability or pricing of certain ancillary products which could have a material adverse effect on the Company.

Numerous  consumer  protection  laws  and  related  regulations  impose  substantial  requirements  upon  lenders  involved 
in  consumer  finance,  including  leasing  and  lending.  Also,  federal  and  provincial  laws  impose  restrictions  on  consumer 
transactions and require contract disclosures relating to the cost of borrowing and other matters. These requirements 
impose specific statutory liabilities upon creditors who fail to comply with their provisions. The Company takes reasonable 
steps to ensure compliance with such laws and regulations.

The Company currently operates in an unregulated environment with regard to capital requirements. The Criminal Code of 
Canada, however, imposes a restriction on the cost of borrowing in any lending transaction to 60% per year. The application 
of  capital  requirements  or  a  reduction  in  the  maximum  cost  of  borrowing  could  have  a  material  adverse  effect  on  the 
Company’s financial condition, liquidity and results of operations.

Critical Accounting Estimates

The  preparation  of  financial  statements  requires  management  to  make  estimates  and  assumptions  that  affect 
the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the 
consolidated financial statements and the reported amounts of revenue and expenses during the year. Actual amounts 
could differ from these estimates.

Significant  changes  in  assumptions,  including  those  with  respect  to  future  business  plans  and  cash  flows,  could 
change the recorded amounts by a material amount.

The Company’s critical accounting estimates are fully described in the Company’s December 31, 2016 Notes to the 
Financial Statements.

Adoption of New Accounting Standards and Standards 
Issued But Not Yet Effective

No new accounting standards were adopted by the Company during the reporting period. 

A description of the applicable accounting standards issued but not yet effective are provided in the Company’s December 
31, 2016 Notes to the Financial Statements.

2016 Annual Report  |  73

Internal Controls

Disclosure Controls and Procedures [“DC&P”] 

DC&P  are  designed  to  provide  reasonable  assurance  that  information  required  to  be  disclosed  by  the  Company  in 
reports filed with or submitted to various securities regulators is recorded, processed, summarized and reported within 
the time periods specified in the Canadian Securities Law and include controls and procedures designed to ensure that 
information required to be disclosed in the Company’s filings or other reports is accumulated and communicated to the 
Company’s management, including the Chief Executive Officer [“CEO”] and Chief Financial Officer [“CFO”], so that timely 
decisions can be made regarding required disclosure. 

The  Company’s  management,  under  supervision  of,  and  with  the  participation  of,  the  CEO  and  CFO,  have  designed 
and evaluated the Company’s DC&P, as required in Canada by National Instrument 52-109, “Certification of Disclosure 
in Issuers’ Annual and Interim Filings”. Based on this evaluation, the CEO and CFO have concluded that the design of the 
system of the Company’s disclosure controls and procedures were effective as at December 31, 2016.

Internal Controls over Financial Reporting [“ICFR”] 

ICFR is a process designed by, or under the supervision of, senior management, and effected by the Board of Directors, 
management and other personnel, to provide reasonable assurances regarding the reliability of financial reporting and 
preparation of the Company’s consolidated financial statements in accordance with IFRS. 

The Company’s internal control over financial reporting framework includes those policies and procedures that:

(i) 

(ii) 

 Pertain to the maintenance of records that, in reasonable details, accurately and fairly reflect the transactions and 
dispositions of the assets of the Company;
 Provide reasonable assurance that transactions are recorded as necessary to permit preparation of the consolidated 
financial statements in accordance with IFRS, and that receipts and expenditures of the Company are being made 
only in accordance with authorizations of management and directors of the Company; and

(iii)   Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition 
of the Company’s assets that could have a material effect on the Company’s consolidated financial statements. 

Management is responsible for establishing and maintaining ICFR and designs such controls to attempt to ensure that 
the required objectives of these internal controls have been met. Management uses the Internal Control – Integrated 
Framework (2013) to evaluate the effectiveness of internal control over financial reporting, which is a recognized and 
suitable framework issued by the Committee of Sponsoring Organizations of the Treadway Commission [“COSO”]. 

In  designing  and  evaluating  such  controls,  it  should  be  recognized  that  due  to  inherent  limitations,  any  controls,  no 
matter  how  well  designed  and  operated,  can  provide  only  reasonable  assurance  and  may  not  prevent  or  detect  all 
misstatements  as  a  result  of,  among  other  things,  error  or  fraud.  Projections  of  any  evaluations  of  effectiveness  to 
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that 
the degree of compliance with the policies and/or procedures may deteriorate.

Changes to ICFR During 2016

There were no material changes in the Company’s ICFR that occurred or were finalized during the year ended December 31, 2016.

Evaluation of ICFR at December 31, 2016

As  at  December  31,  2016,  under  the  direction  and  supervision  of  the  CEO  and  CFO,  the  Company  has  evaluated  the 
effectiveness of the Company’s ICFR. The evaluation included a review of key controls, testing and evaluation of such 
test results. Based on this evaluation, the CEO and CFO have concluded that the design and operation of the Company’s 
internal controls over financial reporting were effective as at December 31, 2016.

74  |  goeasy Ltd.

Management’s responsibility for financial reporting

The accompanying consolidated financial statements and the information in this Annual Report are the responsibility 
of management and have been approved by the Board of Directors.

The consolidated financial statements have been prepared by management in accordance with International Financial 
Reporting Standards [“IFRS”] and include some amounts based on management’s best estimates and judgments. When 
alternative accounting methods exist, management has chosen those it considers most appropriate in the circumstances. 
Management has prepared the financial information presented elsewhere in the annual report and has ensured that it 
is consistent with the financial statements.

goeasy  Ltd.  maintains  a  system  of  internal  controls  to  provide  reasonable  assurance  that  transactions  are  properly 
authorized,  financial  records  are  accurate  and  reliable,  and  the  Company’s  assets  are  properly  accounted  for  and 
adequately  safeguarded.  These  controls  include  quality  standards  in  the  hiring  and  training  of  employees,  written 
policies  and  procedures  related  to  employee  conduct,  risk  management,  external  communication  and  disclosure  of 
material  information,  and  review  and  oversight  of  the  Company’s  policies,  procedures  and  practices.  Management 
has assessed the effectiveness of this system of internal controls and determined that, as at December 31, 2016, the 
Company’s internal control over financial reporting is effective.

The  Board  of  Directors is responsible for ensuring that management  fulfills  its  responsibility  for  financial reporting 
and  is  ultimately  responsible  for  reviewing  and  approving  the  financial  statements.  The  Board  of  Directors  carries 
out  its  responsibility  for  the  financial  statements  through  its  Audit  Committee.  The  Audit  Committee  is  composed 
entirely of independent directors. The Audit Committee is responsible for the quality and integrity of the Company’s 
financial information, the effectiveness of the Company’s risk management, internal controls and regulatory compliance 
practices, reviewing and approving applicable financial information and documents prior to public disclosure and for 
selecting the Company’s external auditors. The Audit Committee meets periodically with management and the external 
auditors to review the financial statements and the annual report and to discuss audit, financial and internal control 
matters. The Company’s external auditors have full and free access to the Audit Committee.

The  financial  statements  have  been  subject  to  an  audit  by  the  Company’s  external  auditors,  Ernst  &  Young  LLP, 
in accordance with Canadian generally accepted auditing standards on behalf of the shareholders.

David Ingram
President & Chief Executive Officer

Steve Goertz
Executive Vice President & Chief Financial Officer

2016 Annual Report  |  75

Independent auditors’ report

To the Shareholders of goeasy Ltd.

We have audited the accompanying consolidated financial statements of goeasy Ltd., which comprise the consolidated 
statements  of  financial  position  as  at  December  31,  2016  and  2015,  and  the  consolidated  statements  of  income, 
comprehensive income, changes in shareholders’ equity and cash flows for the years then ended, and a summary of 
significant accounting policies and other explanatory information.

Management’s responsibility for the consolidated financial statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  these  consolidated  financial  statements  in 
accordance with International Financial Reporting Standards, and for such internal control as management determines 
is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, 
whether due to fraud or error.

Auditors’ responsibility

Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial  statements  based  on  our  audits.  We 
conducted our audits in accordance with Canadian generally accepted auditing standards. Those standards require that 
we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the 
consolidated financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated 
financial statements. The procedures selected depend on the auditors’ judgment, including the assessment of the risks 
of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk 
assessments,  the  auditors  consider  internal  control  relevant  to  the  entity’s  preparation  and  fair  presentation  of  the 
consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but 
not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes 
evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by 
management, as well as evaluating the overall presentation of the consolidated financial statements.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for our 
audit opinion.

Opinion

In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of goeasy 
Ltd.  as  at  December  31,  2016  and  2015,  and  its  financial  performance  and  its  cash  flows  for  the  years  then  ended  in 
accordance with International Financial Reporting Standards.

Chartered Professional Accountants 
Licensed Public Accountants

Toronto, Canada 
February 15, 2017

76  |  goeasy Ltd.

Consolidated statements of financial position

(expressed in thousands of Canadian dollars)

ASSETS

Cash

Amounts receivable (note 5)

Prepaid expenses

Consumer loans receivable (note 6)

Lease assets (note 7)

Property and equipment (note 8)

Deferred tax assets (note 18)

Intangible assets (note 9)

Goodwill (note 9)

TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS’ EQUITY

Liabilities

Accounts payable and accrued liabilities

Income taxes payable

Dividends payable (note 13)

Deferred lease inducements

Unearned revenue

Provisions (note 11)

Term loan (note 12)

TOTAL LIABILITIES

Shareholders' equity

Share capital (note 13)

Contributed surplus

Accumulated other comprehensive income

Retained earnings

TOTAL SHAREHOLDERS' EQUITY

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

See accompanying notes to the consolidated financial statements

On behalf of the Board:

As At 
December 31, 2016

As At 
December 31, 2015

24,928 

7,857 

1,909 

354,499 

55,288 

16,103 

6,856 

14,312 

21,310 

11,389 

9,480 

2,446 

274,481 

60,753 

18,689 

5,913 

14,041 

21,310 

503,062 

418,502 

31,879 

2,874 

1,666 

1,506 

5,204 

608 

263,294 

307,031 

82,598 

9,943 

880 

102,610 

196,031 

503,062 

22,196 

700 

1,341 

1,922 

3,982 

582 

211,720 

242,443 

81,725 

9,852 

969 

83,513 

176,059 

418,502 

David Ingram, Director

Donald K. Johnson, Director

2016 Annual Report  |  77

Consolidated statements of income

(expressed in thousands of Canadian dollars except earnings per share)

December 31, 2016

December 31, 2015

Year Ended

REVENUE

Interest income

Lease revenue

Other

Other income (note 15)

EXPENSES BEFORE DEPRECIATION AND AMORTIZATION

Salaries and benefits

Stock-based compensation (note 14)

Advertising and promotion

Bad debts

Occupancy

Other expenses (note 16)

Transaction advisory costs (note 17)

DEPRECIATION AND AMORTIZATION

Depreciation of lease assets (note 7)

Depreciation of property and equipment (note 8)

Amortization of intangible assets (note 9)

Impairment, net (note 8)

Total operating expenses

Operating income

Finance costs (note 12)

Income before income taxes

Income tax expense (recovery) (note 18)

  Current

  Deferred

Net income

Basic earnings per share (note 19)

Diluted earnings per share (note 19)

See accompanying notes to the consolidated financial statements

78  |  goeasy Ltd.

 138,782 

 137,849 

 70,874 

 347,505 

 100,814 

 146,692 

 56,767 

 304,273 

3,000

 – 

 91,557 

 4,323 

 13,457 

 55,668 

 32,867 

 29,398 

 6,382 

 85,658 

 4,753 

 10,689 

 41,933 

 31,545 

 25,547 

 –  

 233,652 

 200,125 

 44,230 

 5,606 

 4,205 

 296 

 54,337 

 287,989 

 62,516 

 21,048 

 41,468 

 11,362 

 (943)

 10,419 

 31,049 

 2.29 

 2.23 

 47,407 

 5,545 

 3,138 

 6 

 56,096 

 256,221 

 48,052 

 15,334 

 32,718 

 8,157 

 833 

 8,990 

 23,728 

 1.75 

 1.69 

Consolidated statements of comprehensive income

(expressed in thousands of Canadian dollars)

Net income

Other comprehensive (loss) income

  Change in foreign currency translation reserve

  Transfer of realized translation gains

Comprehensive income

See accompanying notes to the consolidated financial statements

Year Ended

December 31, 2016

December 31, 2015

 31,049 

 23,728 

 (89)

 –  

 30,960 

 1,144 

 (869)

 24,003 

Consolidated statements of changes 
in shareholders’ equity

(expressed in thousands of Canadian dollars)

Share 
Capital

Contributed 
Surplus

Total 
Capital

Retained 
Earnings

Accumulated Other 
Comprehensive 
Income (Loss)

Total 
Shareholders’ 
Equity

Balance, December 31, 2015

 81,725 

 9,852 

 91,577 

 83,513 

 969 

 176,059 

Common shares issued

Stock-based compensation (note 14)

 3,557 

 (3,384)

 –  

 3,475 

 173 

 3,475 

 –  

 –  

Shares purchased for cancellation (note 13)

 (2,684)

Comprehensive income (loss)

Dividends (note 13)

 –  

 –  

 –  

 –  

 –

 (2,684)

 (5,253)

 –  

 –

 31,049 

 (6,699)

Balance, December 31, 2016

 82,598 

 9,943 

 92,541 

 102,610 

 –  

 –  

 –  

 (89)

 –  

 880 

 173 

 3,475 

 (7,937)

 30,960 

 (6,699)

 196,031 

 86,822 

 66,452 

 694 

 153,968 

Balance, December 31, 2014

Common shares issued

Stock-based compensation (note 14)

Shares purchased for cancellation (note 13)

Comprehensive income

Dividends (note 13)

 80,364 

 2,037 

 –  

 (676)

 –  

 –  

 6,458 

 (342)

 3,736 

 –  

 –  

 –  

 1,695 

 3,736 

 (676)

 –  

 –  

 –  

 –  

 (1,297)

 23,728 

 (5,370)

Balance, December 31, 2015

 81,725 

 9,852 

 91,577 

 83,513 

See accompanying notes to the consolidated financial statements

 –  

 –  

 –  

 275 

 –  

 969 

 1,695 

 3,736 

 (1,973)

 24,003 

 (5,370)

 176,059 

2016 Annual Report  |  79

Consolidated statements of cash flows

(expressed in thousands of Canadian dollars)

December 31, 2016

December 31, 2015

Year Ended

OPERATING ACTIVITIES

Net income

Add (deduct) items not affecting cash

  Depreciation of lease assets (note 7)

  Depreciation of property and equipment (note 8)

  Amortization of intangible assets (note 9)

  Impairment, net (note 8)

  Stock-based compensation (note 14)

  Bad debts expense

  Deferred income tax (recovery) expense (note 18)

  Other income (note 15)

  Gain on sale of assets

Net change in other operating assets and liabilities (note 20)

Net issuance of consumer loans receivable

Cash provided by (used in) operating activities

INVESTING ACTIVITIES

Purchase of lease assets (note 7)

Purchase of property and equipment (note 8)

Purchase of intangible assets (note 9)

Acquisitions (note 10)

Proceeds on sale of investment (note 15)

Proceeds on sale of assets

Cash used in investing activities

FINANCING ACTIVITIES

Repayments of bank revolving credit facility

Advances of term loan

Payment of common share dividends (note 13)

Issuance of common shares

Purchase of common shares for cancellation (note 13)

Cash provided by financing activities

Net increase in cash during the year

Cash, beginning of year

Cash, end of year

See accompanying notes to the consolidated financial statements

80  |  goeasy Ltd.

 31,049 

 23,728 

 44,230 

 5,606 

 4,205 

 296 

 3,475 

 55,668 

 (943)

 (3,000)

 (2,130)

 138,456 

 14,849 

 (135,686)

 17,619 

 (40,649)

 (3,540)

 (4,757)

–  

 3,000 

 4,430 

 (41,516)

 –  

 51,574 

 (6,374)

 173 

 (7,937)

 37,436 

 13,539 

 11,389 

 24,928 

 47,407 

 5,545 

 3,138 

 6 

 3,736 

 41,933 

 833 

–  

 (3,307)

 123,019 

 (8,853)

 (132,805)

 (18,639)

 (44,709)

 (6,587)

 (4,293)

 (7,854)

 –  

 8,527 

 (54,916)

 (1,756)

 90,977 

 (5,164)

 1,695 

 (1,973)

 83,779 

 10,224 

 1,165 

 11,389 

 
 
Notes to consolidated financial statements

(Expressed in thousands of Canadian dollars except where otherwise indicated)
December 31, 2016 and December 31, 2015 

1. Corporate information

goeasy  Ltd.  [“Parent  Company”]  was  incorporated  under  the  laws  of  the  province  of  Alberta,  Canada  by  Certificate 
and Articles of Incorporation dated December 14, 1990 and was continued as a corporation in the province of Ontario 
pursuant to Articles of Continuance dated July 22, 1993. The Parent Company has common shares listed on the Toronto 
Stock Exchange [“TSX”] and its head office is located in Mississauga, Ontario, Canada.

The Parent Company and all of the companies that it controls [collectively referred to as “goeasy” or the “Company”] are 
a leading full-service provider of goods and alternative financial services that improve the lives of everyday Canadians. 
The principal operating activities of the Company include i) providing loans and other financial services to consumers; 
and ii) leasing household products to consumers.

The Company operates in two reportable segments: easyfinancial and easyhome. As at December 31, 2016, the Company 
operated 208 easyfinancial locations (including 46 kiosks within easyhome stores) and 176 easyhome stores (including 
28 franchises and 2 consolidated locations). As at December 31, 2015, the Company operated 202 easyfinancial locations 
(including  51  kiosks  within  easyhome  stores)  and  184  easyhome  stores  (including  26  franchises  and  3  consolidated 
franchise locations).

2. Basis of preparation

The consolidated financial statements were authorized for issue by the Board of Directors on February 15, 2017.

Statement of Compliance with IFRS

The consolidated financial statements of the Company have been prepared in accordance with International Financial 
Reporting Standards [“IFRS”] as issued by the International Accounting Standards Board [“IASB”]. The policies applied in 
these consolidated financial statements were based on IFRS issued and outstanding as at December 31, 2016.

3. Significant accounting policies

Basis of Consolidation

The consolidated financial statements include the financial statements of the Parent Company and all of the companies 
that it controls. goeasy Ltd. controls an entity: i) when it has the power to direct the activities of the entity that have the 
most significant impact on the entity’s risks and/or returns; ii) where it is exposed to significant risks and/or returns 
arising from the entity; and iii) where it is able to use its power to affect the risks and/or returns to which it is exposed. 
This includes all wholly owned subsidiaries and certain special purpose entities [“SPEs”] where goeasy Ltd. has control, 
but does not have ownership of a majority of voting rights.

As at December 31, 2016, the Parent Company’s principal subsidiaries were:

•  RTO Asset Management Inc.

•  easyfinancial Services Inc.

•  easyhome U.S. Ltd.

2016 Annual Report  |  81

 
 
 
The Company’s SPEs consisted of certain franchises for which the Company exerted effective control by the provision 
of financing rather than through ownership of a majority of voting rights. An entity is controlled when the Company has 
power over an entity, exposure, or rights to, variable returns from its involvement with the entity and is able to use its 
power over the entity to affect its return from the entity. The Company’s SPEs are fully consolidated from the date at 
which the Company obtains control, until the date that such control ceases. Control ceases when the SPE has the ability 
to  operate  as  a  stand-alone  entity  without  financial  and  operational  support  from  the  Company,  which  is  generally 
considered to be the date at which the SPE repays the amounts loaned to it by the Company.

The financial statements of the subsidiaries and SPEs were prepared for the same reporting period as the consolidated 
financial statements of the Parent Company using consistent accounting policies as described in these consolidated 
financial statements.

All intra-group transactions and balances were eliminated on consolidation.

Presentation Currency

The  consolidated  financial  statements  are  presented  in  Canadian  dollars  [“CAD”],  which  is  the  Parent  Company’s 
functional currency. The functional currency is the currency of the primary economic environment in which a reporting 
entity operates and is normally the currency in which the entity generates and expends cash. All financial information 
presented in CAD has been rounded to the nearest thousand, unless noted otherwise.

Foreign Currency Translation

The  Parent  Company’s  presentation  and  functional  currency  is  the  Canadian  dollar.  Each  entity  in  the  Company 
determines its own functional currency and items included  in the financial  statements  of  each  entity  are measured 
using that functional currency. The functional currency of the Company’s U.S. subsidiary, easyhome U.S. Ltd. and certain 
of its SPEs, is the U.S. dollar. The functional currency of all other entities that are consolidated is the Canadian dollar.

Foreign currency transactions are initially recorded at the rate prevailing at the date of the transaction. Monetary assets 
and  liabilities  denominated  in  foreign  currencies  are  retranslated  into  the  functional  currency  at  the  spot  rate  on  the 
reporting date. All differences are recorded in other comprehensive income. Non-monetary items that are measured in 
terms of historical cost in a foreign currency are translated using the exchange rates at the dates of the initial transactions.

The assets and liabilities of foreign operations are translated into CAD at the rate of exchange prevailing at the reporting 
date  and  items  in  comprehensive  income  are  translated  at  the  average  exchange  rates  prevailing  for  the  year.  The 
exchange differences arising on the translation are recognized in other comprehensive income. On disposal or divestiture 
of a foreign operation, the component of accumulated other comprehensive income relating to that particular foreign 
operation is reclassified to net income.

82  |  goeasy Ltd.

Revenue Recognition

Revenue is recognized to the extent that it is probable that the economic benefits will flow to the Company and the 
revenue can be reliably measured. Revenue is measured at the fair value of the consideration received or receivable, 
excluding promotional discounts, rebates and sales taxes. The Company assesses its revenue arrangements against 
specific criteria in order to determine if it is acting as principal or agent. The Company has concluded that it is acting as 
principal in all of its revenue arrangements except for the sale of certain ancillary products where it acts as agent and 
therefore recognizes such revenue on a net basis.

i) Interest Revenue

Interest revenue from consumer loans receivable is recognized when earned using the effective interest rate method.

ii) Lease Revenue

Merchandise  is  leased  to  customers  pursuant  to  agreements  that  provide  for  periodic  lease  payments  collected  in 
advance. The lease agreements can be terminated by the customer at the end of the periodic lease period without any 
further obligation or cost to the customer. 

Lease revenue consists of lease payments, product damage liability waivers and processing and other fees. Revenue 
from lease agreements is recognized when earned. Lease revenue also consists of revenue from the ultimate sale of 
goods to customers, which represents the culmination of the lease asset life cycle and occurs when title passes to the 
customer. Such revenue is measured at the fair value of the consideration received or receivable.

iii) Other Revenue

Other revenue consists primarily of the sale of ancillary products, other fees and revenue generated from franchising, 
all of which are recognized when earned.

Vendor Rebates

The Company participates in various vendor rebate programs, including vendor volume rebates and vendor advertising 
incentives.  The  Company  records  the  benefit  of  vendor  volume  rebates  on  purchases  made  as  a  reduction  of  lease 
assets based on the rebate amounts the Company believes are probable and reasonably estimable during the term of 
each rebate program. Vendor advertising incentives that are related to specific advertising programs are accounted for 
as a reduction of the related expenses.

Cash

Cash consists of bank balances, cash on hand and demand deposits, adjusted for in-transit items such as outstanding 
cheques and deposits.

Financial Assets 

Financial assets consist of amounts receivable and consumer loans receivable, which are stated net of an allowance for 
loan losses. Financial assets are initially measured at fair value.

Amounts receivable are subsequently measured at amortized cost and are carried at the amount of cash expected to 
be received.

2016 Annual Report  |  83

The Company’s consumer loans receivable include accrued interest earned from consumer loans that is expected to be 
received in future periods, and acquisition costs paid to third parties.

The Company’s consumer loans receivable are subsequently measured at amortized cost. Amortized cost is determined 
using the effective interest rate method. The effective interest rate is the rate that exactly discounts the estimated future 
cash  receipts  through  the  expected  life  of  the  consumer  loans  receivable  to  the  carrying  amount.  When  calculating 
the effective interest rate, the Company estimates future cash flows considering all contractual terms of the financial 
instrument, but not future loan losses.

The Company does not have any financial assets that are subsequently measured at fair value.

Financial assets are derecognized when the rights to receive cash flows from the asset have expired or the Company 
has transferred its rights to receive cash flows from an asset.

Impairment of Financial Assets

The Company assesses at each reporting date whether there is any objective evidence that a financial asset or a group 
of financial assets is impaired. A financial asset or group of financial assets is deemed to be impaired if, and only if, there 
is objective evidence of impairment as a result of one or more events that has occurred after the initial recognition of the 
asset [an incurred ‘loss event’], the event has a negative impact on the estimated cash flows of the financial asset and 
the loss can be reliably estimated. The carrying amount of the financial asset is reduced through the use of an allowance 
account and the amount of the loss is recognized as a bad debts expense. 

The allowance for loan losses is a provision that is reported on the Company’s consolidated statements of financial 
position  that  is  netted  against  the  gross  consumer  loans  receivable  to  arrive  at  the  net  consumer  loans  receivable. 
The allowance for loan losses provides for a portion of the future charge-offs that have not yet occurred within the 
portfolio  of  consumer  loans  receivable  that  exist  at  the  end  of  a  period.  It  is  determined  by  the  Company  using  a 
standard calculation that considers i) the relative maturity of the loans within the portfolio; ii) the long-term expected 
charge-off rates based on actual historical performance; and iii) the long-term expected charge-off pattern (timing) 
for a vintage of loans over their life based on actual historical performance. The allowance for loan losses essentially 
estimates the charge-offs that are expected to occur over the subsequent five-month period for loans that existed as at 
the consolidated statements of financial position date. Customer loan balances that are delinquent greater than 90 days 
are written off against the allowance for loan losses. 

Financial assets, together with the associated allowances, are written off when there is no realistic prospect of further 
recovery. If, in a subsequent year, the amount of the estimated impairment loss increases or decreases because of an 
event occurring after the impairment was recognized, the previously recognized impairment loss is increased or reduced 
by adjusting the allowance account. If a write-off is later recovered, the recovery is credited to bad debts expense.

84  |  goeasy Ltd.

Lease Assets

Lease assets are stated at cost net of accumulated depreciation and accumulated impairment losses, if any. 

The cost of lease assets comprises their purchase price and any costs directly attributable to bringing the assets to the 
location and condition necessary for them to be capable of operating in the manner intended by management. Vendor 
volume rebates are recorded as a reduction of the cost of lease assets. 

As  the  leases  are  effectively  cancellable  by  the  customer  with  a  week’s  notice,  and  there  are  no  bargain  purchase 
options provided to the customer, the customer leases are considered operating in nature. Lease agreements entitle 
customers to buy out a lease asset earlier in accordance with conditions stipulated in the lease agreements.

The residual value, useful life and depreciation method of the lease assets are reviewed at each financial year end, and 
if expectations differ from previous estimates, they are adjusted and the changes are accounted for prospectively as 
a change in accounting estimates. In the event management determines that the Company can no longer lease or sell 
certain lease assets, they are written off. The residual value of lease assets is nominal.

Depreciation on lease assets is charged to net income as follows: 

•   Assets on lease, excluding game stations, computers and related equipment, are depreciated in proportion to the 
lease payments received to the total expected lease amounts provided over the lease agreement term [the “units of 
activity method”]. Lease assets that are subject to the units of activity method of depreciation that are not on lease for 
less than 90 consecutive days are not depreciated during such period. After that they are depreciated on a straight-
line basis over 36 months. When an asset goes on lease, depreciation will revert to the units of activity method. 

•   Game  stations  are  depreciated  on  a  straight-line  basis  over  18  months.  Computers  and  related  equipment  are 
depreciated  on  a  straight-line  basis  over  24  months.  The  depreciation  for  game  stations,  computers  and  related 
equipment commences at the earlier of the date of the first lease or 90 days after arrival in the store and continues 
uninterrupted thereafter on a straight-line basis over the periods indicated. 

•   Depreciation for all lease assets includes the remaining book values at the time of disposition of the lease assets that 

have been sold and amounts that have been charged off as stolen, lost or no longer suitable for lease.

The Company’s lease assets are subject to theft, loss or other damage from its customers. The Company records a provision 
against the carrying value of lease assets for estimated losses.

2016 Annual Report  |  85

 
 
 
Property and Equipment

The cost of property and equipment comprises their purchase price and any costs directly attributable to bringing the 
assets to the location and condition necessary for them to be capable of operating in the manner intended by management. 

Property and equipment are stated at cost net of accumulated depreciation and accumulated impairment losses, if any. 

Subsequent costs are included in an asset’s carrying amount or recognized as a separate asset, as appropriate, only when 
it is probable that future economic benefits associated with the item will flow to the Company and the cost of the item can 
be measured reliably. All other expenses are charged to net income as repairs and maintenance expense when incurred.

Depreciation on property and equipment is charged to net income. 

Property and equipment are depreciated on a straight-line basis over the estimated useful lives of the assets as follows:

Asset category  
Furniture and fixtures 
Computer and office equipment 
Automotive 
Signage 
Leasehold improvements 

Estimated useful lives
7 years
5 and 7 years
5 years
7 years
the lesser of 5 years or lease term

Property and equipment are derecognized upon disposal or when no future economic benefits are expected from their use 
or disposal. Any gains or losses arising on derecognition of the assets (calculated as the difference between the net disposal 
proceeds and the carrying amount of the assets) are included in net income in the period the assets are derecognized.

Intangible Assets

Intangible  assets  acquired  separately  are  measured  on  initial  recognition  at  cost.  The  costs  of  intangible  assets 
acquired in a business combination are their estimated fair values at the date of acquisition. Following initial recognition, 
intangible assets are carried at costs less any accumulated amortization and accumulated impairment losses, if any. 
Internally generated intangible assets, excluding capitalized development costs, are not capitalized and the expenditure 
is reflected in net income in the period in which the expenditure is incurred.

The useful lives of intangible assets are assessed as either finite or indefinite.

Intangible assets with finite lives are amortized over the economic useful life and assessed for impairment whenever there 
is  an  indication  that  the  intangible  asset  may  be  impaired.  The  amortization  period  and  the  amortization  method  for  an 
intangible asset with a finite useful life are reviewed at least at the end of each reporting period for potential impairment 
indicators. Changes in the expected useful life or the expected pattern of consumption of future economic benefits embodied 
in the asset are accounted for by changing the amortization period or method, as appropriate, and are treated as changes in 
accounting estimates. The amortization expense on intangible assets with finite lives is recognized in net income.

Customer lists and software are amortized over their estimated useful lives of five years.

Intangible assets with indefinite useful lives are not amortized, but are tested for impairment annually. The assessment 
of indefinite life is reviewed annually to determine whether the indefinite life continues to be supportable. If not, the 
change in useful life from indefinite to finite is made on a prospective basis.

86  |  goeasy Ltd.

 
 
The Company’s trademarks have been assessed to have an indefinite life.

Gains or losses arising from the derecognition of intangible assets are measured as the difference between the net disposal 
proceeds and the carrying amounts of the asset and are recognized in net income when the assets are derecognized.

Development Costs

Development costs, including those related to the development of software, are recognized as an intangible asset when 
the Company can demonstrate:

•  the technical feasibility of completing the intangible asset so that it will be available for use or sale;

•  its intention to complete and its ability to use or sell the asset;

•  how the asset will generate future economic benefits;

•  the availability of resources to complete the asset; and

•  the ability to measure reliably the expenditure during development.

Following the initial recognition of the development expenditure as an asset, the cost model is applied requiring the asset to 
be carried at cost less any accumulated amortization and accumulated impairment losses. Amortization of the asset begins 
when development is complete and the asset is available for use. It is amortized over the period of the expected future benefit.

Business Combinations and Goodwill 

Business combinations are accounted for using the purchase method. The cost of an acquisition is measured at the fair 
value of the assets given, equity instruments and liabilities incurred or assumed at the date of exchange. Identifiable 
assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially at fair 
value at the date of acquisition, irrespective of the extent of any non-controlling interest.

Goodwill  is  initially  measured  at  cost  being  the  excess  of  the  cost  of  the  business  combination  over  the  Company’s 
share in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities. If the fair values of 
the assets, liabilities and contingent liabilities can only be calculated on a provisional basis, the business combination 
is  recognized  initially  using  provisional  values.  Any  adjustments  resulting  from  the  completion  of  the  measurement 
process are recognized within twelve months of the date of acquisition. 

After  initial  recognition,  goodwill  is  measured  at  cost  less  accumulated  impairment  losses,  if  any.  Goodwill  is  not 
amortized. For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition 
date, allocated to each of the Company’s operating segments that are expected to benefit from the synergies of the 
combination, irrespective of whether other assets and liabilities of the acquiree are assigned to those segments.

Impairment of Non-financial Assets

The Company assesses, at each reporting date, whether there is an indication that an asset or a cash-generating unit 
[“CGU”] may be impaired. A CGU is defined as the smallest identifiable group of assets that generates cash inflows that 
are largely independent of the cash inflows from other assets or groups of assets. 

For the easyhome business unit, a CGU was determined to be at the individual store level as the cash inflows of an 
individual  store  are  largely  independent  of  the  cash  inflows  of  other  assets  in  the  Company.  For  the  easyfinancial 
business unit, a CGU was determined to be at the business unit level rather than at the individual store or kiosk level, as 
the cash inflows are largely dependent on easyfinancial’s centralized loan and collections centre.

2016 Annual Report  |  87

 
 
 
 
 
If an indication of impairment exists, or when annual testing for an asset is required, the Company estimates the asset 
or CGU’s recoverable amount. The recoverable amount is the higher of the asset or CGU’s fair value less costs to sell 
and its value in use. The recoverable amount is determined for an individual asset, unless the asset does not generate 
cash inflows that are largely independent of those from other assets or groups of assets, in which case it is determined 
for the CGU to which the asset belongs. Where the carrying amount of an asset or CGU exceeds its recoverable amount, 
the asset is considered impaired and is written down to its recoverable amount. 

In assessing value in use, the estimated future cash flows are discounted to their present value using a discount rate 
that  reflects  current  market  assessments  of  the  time  value  of  money  and  the  risks  specific  to  the  asset  or  CGU.  In 
determining fair value less costs to sell, an appropriate valuation model is used. In cases where fair value less costs to 
sell cannot be estimated, value in use is utilized as the basis to determine the recoverable amount. Impairment losses 
are recognized in net income.

The impairment test calculations are based on detailed budgets and forecasts which are prepared annually for each 
CGU to which the assets are allocated. These budgets and forecasts generally cover a period of three years with a long-
term growth rate applied after the third year.

For assets excluding goodwill, an assessment is made at each reporting date as to whether there is any indication that 
previously recognized impairment losses may no longer exist or may have decreased. If such indication exists, the Company 
estimates the asset’s or CGU’s recoverable amount. A previously recognized impairment loss is reversed only if there has 
been a change in the assumptions used to determine the asset or CGU’s recoverable amount since the last impairment loss 
was recognized. The reversal is limited so that the carrying amount of the asset or CGU does not exceed its recoverable 
amount, nor exceed the carrying amount that would have been determined, net of amortization, had no impairment loss 
been recognized for the asset or CGU in prior years. Such reversals are recognized in net income. 

Goodwill is tested for impairment annually and when circumstances indicate that the carrying value may be impaired. 
Impairment  is  determined  for  goodwill  by  assessing  the  recoverable  amount  of  each  group  of  CGUs  to  which  the 
goodwill relates. Where the recoverable amount of the CGUs is less than their carrying amount, an impairment loss is 
recognized. Impairment losses relating to goodwill cannot be reversed in future periods.

Intangible assets with indefinite useful lives are tested for impairment annually at the CGU level and when circumstances 
indicate that the carrying value may be impaired.

Financial Liabilities

Financial liabilities are initially recognized at fair value and in the case of loans and borrowings, they are recognized 
at the fair value of proceeds received, net of directly attributable transaction costs. The Company’s financial liabilities 
include a revolving operating facility, term loans and accounts payable and accrued liabilities.

After initial recognition, the Company’s interest bearing debt is subsequently measured at amortized cost using the 
effective  interest  rate  method.  Amortized  cost  is  calculated  by  taking  into  account  any  fees  or  costs  related  to  the 
interest bearing debt. Interest expense is included in finance costs.

Non-interest bearing financial liabilities, such as accounts payable and accrued liabilities, are carried at the amount owing.

A financial liability is derecognized when the obligation under the liability is discharged, cancelled or expired. Any gains 
or losses are recognized in net income when liabilities are derecognized.

88  |  goeasy Ltd.

Leases

The determination of whether an arrangement is, or contains, a lease is based on the substance of the arrangement 
at inception date, whether fulfilment of the arrangement is dependent on the use of a specific asset or assets or the 
arrangement conveys a right to use the asset.

i) Company as a Lessee 

Finance  leases  that  transfer  substantially  all  the  risks  and  rewards  incidental  to  ownership  of  the  leased  item  are 
capitalized at the inception of the lease at the fair value of the leased asset, or, if lower, at the present value of the 
minimum lease payments. Subsequent lease payments are apportioned between finance costs and a reduction of the 
lease liability. Finance costs are recognized in net income. Capitalized leased assets are depreciated over the shorter of 
the estimated useful life of the asset and the lease term.

Operating lease payments (net of any amortization of incentives) are expensed as incurred. Incentives received from the 
lessor to enter into an operating lease are capitalized as deferred lease inducements in the consolidated statements of 
financial position and depreciated over the term of the lease.

ii) Company as a Lessor 

Leases  where  the  Company  does  not  transfer  substantially  all  the  risks  and  benefits  of  ownership  of  the  asset  are 
classified as operating leases. The leasing income is recognized when earned over the lease term net of incentive costs 
provided to customers. 

The  Company  is  in  the  business  of  leasing  assets.  As  the  leases  are  effectively  cancellable  by  the  customer  with  a 
week’s notice, and there are no bargain purchase option provided to the customer, the customer leases are considered 
operating in nature.

Provisions

Provisions  are  recognized  when  the  Company  has  a  present  obligation,  legal  or  constructive,  as  a  result  of  a  past 
event, and the costs to settle the obligation are both probable and reliably measurable. Where there is expected to be a 
reimbursement of some or all of a provision, for example under an insurance contract, the reimbursement is recognized 
as a separate asset, but only when the reimbursement is virtually certain. If the effect of the time value of money is 
material, provisions are discounted. Where discounting is used, the increase in the provision as a result of the passage 
of time is recognized as a finance cost.

Taxes

i) Current Income Taxes

Current income tax assets and liabilities are measured at the amount expected to be recovered from or paid to the 
taxation authorities. The tax rates and tax laws used to compute the amount are those enacted or substantively enacted 
by the end of the reporting period.

Current income tax assets and liabilities are only offset if a legally enforceable right exists to offset the amounts and the 
Company intends to settle on a net basis, or to realize the asset and settle the liability simultaneously.

Current income tax relating to items recognized directly in equity is recognized in equity and not in net income. 

Management  periodically  evaluates  positions  taken  in  tax  returns  with  respect  to  situations  in  which  applicable  tax 
regulations are subject to interpretation and establishes provisions where appropriate.

2016 Annual Report  |  89

ii) Deferred Income Taxes

Deferred  income  taxes  are  provided  for  using  the  liability  method  on  temporary  differences  at  the  reporting  date 
between the tax basis of assets and liabilities and their carrying amount for financial reporting purposes. Deductible 
income tax liabilities are recognized for all taxable temporary differences. Deferred income tax assets are recognized 
for all deductible temporary differences, carry forward of unused tax credits and unused tax losses, to the extent that 
it is probable that taxable income will be available against which the deductible temporary differences and the carry-
forward of unused tax credits and unused tax losses can be utilized. 

The following temporary differences do not result in deferred income tax assets or liabilities: 

• 

• 

• 

 the initial recognition of assets or liabilities, not arising in a business combination, that does not affect accounting 
or taxable profit;

the initial recognition of goodwill; and

 investment in subsidiaries, associates and jointly controlled entities where the timing of reversal of the temporary 
differences can be controlled and reversal in the foreseeable future is not probable.

The carrying amount of deferred income tax assets is reviewed at the end of each reporting period and reduced to the 
extent that it is no longer probable that sufficient taxable income will be available to allow all or part of the deferred 
income tax asset to be utilized. Unrecognized deferred income tax assets are reassessed at the end of each reporting 
period and are recognized to the extent that it has become probable that future taxable income will be available to allow 
the deferred income tax asset to be recovered.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply in the period when 
the asset is realized or the liability is settled, based on tax rates that have been enacted or substantively enacted by the 
end of the reporting period.

Deferred income tax assets and liabilities are offset if a legally enforceable right exists to set off current income tax 
assets against current income tax liabilities and the deferred income taxes relate to the same taxable entity and the 
same taxation authority.

iii) Sales Tax

Revenue, expenses and assets are recognized net of the amount of sales tax except where the sales tax incurred on a 
purchase of assets or services is not recoverable from the taxation authority, in which case the sales tax is recognized 
as part of the cost of acquisition of the asset or as part of the expense item as applicable.

The  net  amount  of  sales  tax  recoverable  from,  or  payable  to,  the  taxation  authority  is  included  as  part  of  amounts 
receivable or accounts payable and accrued liabilities in the consolidated statements of financial position.

90  |  goeasy Ltd.

Stock-based Payment Transactions

The Company has stock-based compensation plans as described in note 14.

i) Equity-Settled Transactions

The Company has stock options, Restricted Share Units [“RSU”] and Deferred Share Units [“DSU”] which are currently 
accounted for as equity-settled awards. The cost of such equity-settled transactions is measured by reference to the fair 
value determined using the market value on the grant date or the Black-Scholes option pricing model, as appropriate. 
The inputs into this model are based on management’s judgments and estimates.

The cost of equity-settled transactions is charged to net income, with a corresponding increase in contributed surplus 
over the service and vesting period. The cumulative expense recognized for equity-settled transactions at each reporting 
date reflects the extent to which the vesting period has elapsed and the Company’s best estimate of the number of equity 
instruments that will ultimately vest. The expense for a period is recognized in stock-based compensation expense in 
the consolidated statements of income. No expense is recognized for awards that do not ultimately vest.

ii) Cash-Settled Transactions

The Company has Performance Share Units [“PSU”] which mirror the value of the Company’s publicly-traded common 
shares and can only be settled in cash [“cash-settled transactions”]. The cost of cash-settled transactions is measured 
initially at fair value at the grant date. The liability is remeasured to fair value, at each reporting date up to and including 
the  settlement  date,  based  on  the  value  of  the  Company’s  publicly-traded  common  shares  and  the  Company’s  best 
estimate of the number of cash-settled instruments that will ultimately vest.

The cost of cash-settled transactions is charged to net income, with a corresponding increase in liabilities, over the 
period  in  which  the  performance  and  service  conditions  are  fulfilled.  The  cumulative  expense  recognized  for  cash-
settled  transactions  at  each  reporting  date  reflected  the  extent  to  which  the  vesting  period  had  elapsed  and  the 
Company’s best estimate of the number of cash-settled instruments that will ultimately vest. The expense for a period 
including changes in fair value are recognized in stock-based compensation expense in the consolidated statements of 
income. No expense is recognized for awards that do not ultimately vest.

Earnings Per Share

Basic  earnings  per  share  is  computed  by  dividing  net  income  by  the  weighted  average  number  of  common  shares 
outstanding during the year. 

Diluted earnings per share is calculated using the treasury stock method, which assumes that the cash that would be 
received on the exercise of options and warrants is applied to purchase shares at the average price during the period 
and that the difference between the shares issued upon exercise of the options and the number of shares obtainable 
under this computation, on a weighted average basis, is added to the number of shares outstanding.

2016 Annual Report  |  91

Significant Accounting Judgments, Estimates and Assumptions

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  IFRS  requires  management  to  make 
accounting judgements, estimates and assumptions that affect the reported amounts of assets, liabilities and contingent 
assets  and liabilities at the date of the consolidated  financial  statements and  the  reported  amounts  of  revenue and 
expenses during the reporting periods. 

These accounting judgments, estimates and assumptions are continuously evaluated and are based on management’s 
historical  experience,  best  knowledge  of  current  events  and  conditions  and  other  factors  that  are  believed  to  be 
reasonable under the circumstances. As future events and their effects cannot be determined with precision, actual 
results  could  differ  significantly  from  these  estimates,  which  could  materially  impact  these  consolidated  financial 
statements. Changes in estimates will be reflected in the consolidated financial statements in future periods.

Key areas of estimation where management has made difficult, complex or subjective judgments often in respect of 
matters that are inherently uncertain are as follows:

i) Interest Receivable from Consumer Loans 

Consumer loans receivable include accrued interest earned from consumer loans that is expected to be received in future 
periods.  Interest  receivable  from  consumer  loans  is  determined  based  on  the  amounts  the  Company  believes  will  be 
collected in future periods. 

ii) Amortization of Deferred Acquisition Costs 

Consumer loans receivable include incremental costs incurred by the Company to acquire consumer loans. The deferred 
acquisition costs are recognized into income over the expected life of the relationship with the customer, as estimated 
by management.

iii) Allowance for Loan Losses 

The  allowance  for  loan  losses  consists  of  both  specific  allowances  on  identified  impaired  loans  and  an  estimate  of 
incurred losses in the loan portfolio that have not yet been identified based on an assessment of historical loss rates 
and patterns. 

iv) Cost of Lease Assets 

Lease assets are recorded at cost, including freight. Vendor volume rebates are recorded as a reduction of the cost 
of lease assets and are determined based on the rebate amounts the Company believes are probable and reasonably 
estimable during the term of each rebate program.

v) Depreciation of Lease Assets

Certain assets on lease, (excluding game stations, computers and related equipment) are depreciated in the proportion 
of  lease  payments  received  to  total  expected  lease  amounts  provided  over  the  lease  agreement  term,  which  are 
estimated by management for each product category. Lease payments received in period compared with total expected 
lease payments to be received over the expected term of the lease is believed to be an effective proxy for the usage of 
the asset on lease. Other assets on lease such as game stations, computers and related equipment are depreciated on 
a straight-line basis over their estimated useful lives.

92  |  goeasy Ltd.

vi) Depreciation of Property and Equipment 

Property and equipment are recorded at cost, including freight, and are depreciated on a straight-line basis over their 
estimated useful lives, which are estimated by management for each class of asset.

vii) Impairment on Non-Financial Assets

The indicators of impairment are based on management’s judgment. If an indication of impairment exists, or when annual 
testing for an asset is required, the Company estimates the asset’s or CGU’s recoverable amount. Where the carrying 
amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to its 
recoverable amount. In assessing the recoverable amount, management estimates the asset’s or CGU’s value in use. Value 
in use is based on the estimated future cash flows of the asset or CGU discounted to their present value using a discount 
rate that reflects current market assessments of the time value of money and the risks specific to the asset.

The  impairment  test  calculations  are  based  on  detailed  budgets  and  forecasts  which  are  prepared  for  each  CGU  to 
which the assets are allocated. These budgets and forecasts generally cover a period of three years with a long-term 
growth rate applied after the third year. Key areas of management judgment include the cash flow forecast, the growth 
rate applied to cash flows subsequent to the third year and the discount rate.

viii) Impairment of Goodwill and Indefinite Life Intangibles 

In assessing the recoverable amount, management estimated the group of CGU’s value in use. Value in use is based 
on the estimated future cash flows of the asset or CGU discounted to their present value using a discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset. The impairment 
test calculations are based on detailed budgets and forecasts which are prepared for each CGU to which the assets are 
allocated. These budgets and forecasts generally cover a period of three years with a long-term growth rate applied 
after the third year. Key areas of management judgment involve the cash flow forecast, the growth rate applied to cash 
flows subsequent to the third year and the discount rate. 

ix) Fair Value of Stock-Based Compensation 

The fair value of stock-based compensation plan grants are measured at the grant date using either the related market 
value or the Black-Scholes option pricing model, as appropriate. The Black-Scholes option pricing model was developed 
for estimating the fair value of traded options that are fully transferable and have no vesting restrictions. In addition, 
option pricing models require the input of highly subjective assumptions, including expected share price volatility. The 
Company’s share options have characteristics significantly different from those of freely traded options and because 
changes  in  subjective  input  assumptions  can  materially  affect  the  fair  value  estimate,  the  existing  models  do  not 
necessarily provide a single reliable measure of the fair value of the unit options granted.

The  vesting  of  the  Company’s  stock-based  compensation  plans  is  based  on  the  expected  achievement  of  long-term 
targets and management retention rates, the assessment of which are subject to management’s judgment.

x) Provisions

Provisions are recognized when the Company has a present obligation, legal or constructive, as a result of a past event, 
and the costs to settle the obligation are both probable and reliably measurable. The estimation of the costs to settle 
such obligations are subject to management’s judgment.

2016 Annual Report  |  93

xi) Taxation Amounts

Income  tax  provisions,  including  current  and  deferred  income  tax  assets  and  liabilities,  may  require  estimates  and 
interpretations of federal and provincial income tax rules and regulations and judgments as to their interpretation and 
application to the Company’s specific situation. Therefore, it is possible that the ultimate value of the tax assets and 
liabilities could change in the future and that changes to these amounts could have a material effect on the Company’s 
consolidated financial statements.

xii) Unearned Revenue

Unearned  revenue  includes  lease  fees  that  have  not  yet  been  earned  and  processing  fees  that  are  received  at  the 
inception  of  a  consumer  lease.  The  processing  fees  are  recognized  into  income  over  the  expected  life  of  the  lease 
agreement, as estimated by management.

94  |  goeasy Ltd.

4. Standards issued but not yet effective 

IFRS 9, Financial Instruments

The Company will be required to adopt IFRS 9, Financial Instruments (“IFRS 9”), which is the IASB’s replacement of 
IAS 39. IFRS 9 will provide new requirements for the classification and measurement of financial assets and liabilities, 
impairment and hedge accounting. IFRS 9 is required to be applied for years beginning on or after January 1, 2018. The 
Company is in the process of assessing the impact of this standard.

The transition to IFRS 9 will have a significant impact for financial services companies. The most significant impact on 
the Corporation’s financial reporting will be as a result of the new impairment standard within IFRS 9. 

The Company has established a project team for the transition to IFRS 9 which includes senior stakeholders from the 
Company’s Risk and Finance groups. The key responsibilities of the project team include defining IFRS 9 risk methodology 
and accounting policy, identifying data and system requirements, and developing an appropriate governance framework. 
The Company will continue to focus on implementation of the standard throughout 2017.

IFRS 15, Revenue from Contracts with Customers

The Company will be required to adopt IFRS 15, Revenue from Contracts with Customers (“IFRS 15”), which clarifies 
the principles for recognizing revenue and cash flows arising from contracts with customers. IFRS 15 is required to be 
applied for years beginning on or after January 1, 2018, and is to be applied retrospectively.

The Company is in the process of analyzing its inventory of impacted contracts under the new standard. The Company 
does not believe that the implementation of this standard will have a material impact on its financial statements

IFRS 16, Leases

The Company will be required to adopt IFRS 16, Leases (“IFRS 16”), which is the IASB’s replacement of IAS 17. IFRS 16 will 
require lessees to recognize a lease liability that reflects future lease payments and a “right-of-use-asset” for most lease 
contracts. IFRS 16 is required to be applied for years beginning on or after January 1, 2019, with early adoption permitted, 
but only in conjunction with the adoption of IFRS 15. The Company is in the process of assessing the impact of this standard.

5. Amounts receivable

Vendor rebate receivable

Due from franchisees

Other 

Current

Non-current

December 31, 2016

December 31, 2015

571

3,602

3,684

7,857

7,631

226

7,857

703

5,102

3,675

9,480

8,970

510

9,480

Other amounts receivable consisted of amounts due from customers, indirect taxes, insurance commissions and other items.

2016 Annual Report  |  95

6. Consumer loans receivable 

Consumer loans receivable represented amounts advanced to customers. Loan terms generally ranged from 9 to 60 months.

Gross consumer loans receivable

Interest receivable from consumer loans

Unamortized deferred acquisition costs

Allowance for loan losses

Current

Non-current

December 31, 2016

December 31, 2015

370,517

 4,753

2,685

(23,456)

354,499

153,600

200,899

354,499

289,426

3,520

–

(18,465)

274,481

122,370

152,111

274,481

An aging analysis of gross consumer loans receivable past due is as follows:

1 – 30 days

31 – 44 days

45 – 60 days

61 – 90 days

December 31, 2016

December 31, 2015

$

% of total loans

 $

% of total loans

13,468

2,712

2,366

3,094

21,640

3.6%

0.7%

0.6%

0.8%

5.7%

12,282

2,256

1,919

3,258

19,715

4.2%

0.8%

0.7%

1.1%

6.8%

The changes in the allowance for loan losses are summarized below:

Balance, beginning of the year

Net amounts written off against allowance

Increase due to lending and collection activities

Balance, end of the year

Year Ended

December 31, 2016

December 31, 2015

18,465

(50,677)

55,668

23,456

11,532

(35,000)

41,933

18,465

96  |  goeasy Ltd.

7. Lease assets 

Cost

As at December 31, 2014

Additions

Disposals

Foreign exchange differences

As at December 31, 2015

Additions

Disposals

Foreign exchange differences

As at December 31, 2016

Accumulated Depreciation

As at December 31, 2014

Depreciation for the year

Disposals

Foreign exchange differences

As at December 31, 2015

Depreciation for the year

Disposals

Foreign exchange differences

As at December 31, 2016

Net Book Value

As at December 31, 2015

As at December 31, 2016

Total

91,934

48,111

(57,184)

390

83,251

40,649

(49,817)

(34)

74,049

(27,408)

(47,407)

52,460

(143)

(22,498)

(44,230)

47,960

7

(18,761)

60,753

55,288

During the year ended December 31, 2016, the net book value of the lease assets sold by the Company was $1,857  
(2015 – $4,146).

2016 Annual Report  |  97

8. Property and equipment

Furniture and 
Fixtures

Computer and  
Office Equipment

Automotive

Signage

Leasehold  
Improvements

Cost

As at December 31, 2014

Additions

Disposals

Foreign exchange differences 

As at December 31, 2015

Additions

Disposals

Foreign exchange differences

As at December 31, 2016

13,512

1,151

(1,001)

148

13,810

719

(610)

(7)

13,912

Accumulated Depreciation and Provision for Impairment

As at December 31, 2014

Depreciation 

Provision for impairment

Recovery of impairment

Disposals

Foreign exchange differences

As at December 31, 2015

Depreciation 

Provision for impairment

Recovery of impairment

Disposals

Foreign exchange differences

(8,349)

(1,256)

(112)

130

778

(29)

(8,838)

(1,256)

(103)

7

519

4

8,582

1,063

(911)

80

8,814

989

(503)

(4)

9,296

(5,075)

(981)

(47)

53

616

(14)

(5,448)

(915)

(38)

7

411

3

230

15

(38)

–

207

5

–

–

212

(230)

(12)

–

–

38

–

(204)

(3)

–

–

–

–

5,476

557

(527)

21

5,527

290

(272)

(1)

5,544

(3,867)

(423)

(26)

23

404

(8)

(3,897)

(393)

(48)

–

254

1

Total

47,856

7,973

(4,137)

384

52,076

3,540

(2,323)

(23)

20,056

5,187

(1,660)

135

23,718

1,537

(938)

(11)

24,306

53,270

(13,420)

(2,873)

(58)

31

1,395

(75)

(15,000)

(3,039)

(130)

9

920

10

(30,941)

(5,545)

(243)

237

3,231

(126)

(33,387)

(5,606)

(319)

23

2,104

18

As at December 31, 2016

(9,667)

(5,980)

(207)

(4,083)

(17,230)

(37,167)

Net Book Value

As at December 31, 2015

As at December 31, 2016

4,972

4,245

3,366

3,316

3

5

1,630

1,461

8,718

7,076

18,689

16,103

98  |  goeasy Ltd.

As at December 31, 2016, the amount of property and equipment classified as under construction or development and 
not being amortized was $0.4 million (2015 – $0.3 million).

During the year ended December 31, 2016, the net book value of the property and equipment sold by the Company was 
$42 (2015 – $521).

For easyhome, various impairment indicators were used to determine the need to test a CGU for impairment. Examples of 
impairment indicators include a significant decline in revenue, performance significantly below budget and expectations 
and negative CGU operating income during the period. Where these impairment indicators existed, the carrying value 
of the assets within a CGU was compared with its estimated recoverable value which was generally considered to be 
the CGU’s value in use. When determining the value in use of a CGU, the Company developed a discounted cash flow 
model for the individual CGU. Sales and cost forecasts were based on actual operating results, three-year operating 
budgets consistent with strategic plans presented to the Company’s Board of Directors and a 1% long-term growth rate. 
The pre-tax discount rate used on the forecasted cash flows was 15%. Where the carrying value of the CGU’s assets 
exceeded  the  recoverable  amounts,  as  represented  by  the  CGU’s  value  in  use,  the  store’s  property  and  equipment 
assets were written down. It was concluded that, due to the portability of lease assets held within the CGU and the cash 
flows generated by individual lease assets, no impairment write-down of the lease assets was required. As such, the 
CGU impairment charge was limited to the property and equipment held by the impaired CGU.

For easyfinancial, it was determined that no indicators of impairment existed that would require an impairment test on 
property and equipment.

For the year ended December 31, 2016, the Company recorded an impairment charge of $319 (2015 – $243) offset by an 
impairment recovery of $23 (2015 – $237). The net impairment expense for 2016 was $296 (2015 – $6). All impairment 
charges and recoveries related solely to the easyhome segment.

2016 Annual Report  |  99

9. Intangible assets and goodwill

Cost

As at December 31, 2014

Additions

Disposals

As at December 31, 2015

Additions

Disposals

As at December 31, 2016

Accumulated amortization and Provision for Impairment

As at December 31, 2014

Amortization for the year

Disposals

As at December 31, 2015

Amortization for the year

Disposals

As at December 31, 2016

Net Book Value

As at December 31, 2015

As at December 31, 2016

Intangible Assets

Trademarks

Customer Lists

Software

Total

2,073

1

–

2,074

14

–

2,088

(1,992)

–

–

(1,992)

–

–

(1,992)

82

96

682

463

(51)

1,094

–

–

1,094

(139)

(227)

–

(366)

(219)

–

(585)

14,704

5,761

(19)

20,446

4,743

(299)

24,890

(4,322)

(2,911)

18

(7,215)

(3,986)

18

17,459

6,225

(70)

23,614

4,757

(299)

28,072

(6,453)

(3,138)

18

(9,573)

(4,205)

18

(11,183)

(13,760)

728

509

13,231

13,707

14,041

14,312

Trademarks are considered indefinite life intangible assets as there is no foreseeable limit to the period over which the 
assets are expected to generate net cash flows.

Included in software additions for the year ended December 31, 2016 were $4.7 million (2015 – $5.6 million) of internally 
developed software application and website costs.

Goodwill was $21.3 million as at December 31, 2016 (2015 – $21.3 million). There were no disposals or impairments 
applied to goodwill during the years ended December 31, 2016 and 2015.

Goodwill and indefinite life intangible assets were allocated to the group of CGUs to which they relate. The carrying value 
of goodwill was fully allocated to the easyhome CGUs. Impairment testing is performed annually and was performed as 
at December 31, 2016 and 2015. The impairment test consisted of comparing the carrying value of assets within the CGU 
to the recoverable amount of that CGU as measured by discounting the expected future cash flows using a value in use 
approach. The discounted cash flow model was based on historical operating results, detailed sales and cost forecasts 
over a three-year period, a 1% long-term growth rate and a pre-tax discount rate used on the forecasted cash flows of 
15%, all of which were consistent with the strategic plans presented to the Company’s Board of Directors. 

Based on the analysis performed by management, no impairment charge was required on goodwill.

100  |  goeasy Ltd.

10. Acquisitions

During the first quarter of 2015, the Company acquired the lease rights and obligations as well as certain related assets 
for 45 retail locations across Canada for total cash consideration of $2.8 million. This transaction was accounted for as 
an asset acquisition. In the same quarter, the Company also acquired the assets and operations of two leasing stores for 
cash consideration of $0.9 million. The acquisition of the two leasing stores met the definition of a business combination 
as defined by IFRS 3, Business Combinations (“IFRS 3”).

During the third quarter of 2015, the Company acquired 14 Canadian merchandise leasing stores from a U.S. based rent-to-
own company for cash consideration of $4.2 million. The Company continued to operate these stores or merged the related 
business into its store network. As part of the transaction, the Company also sold two of its remaining U.S. franchised 
locations whose results were consolidated for financial statement purposes for cash consideration of $0.8 million, resulting 
in a combined net purchase price of $3.4 million and a reported loss on disposal of $0.3 million. The acquisition of the 14 
merchandise leasing stores in Canada met the definition of a business combination as defined in IFRS 3.

The fair value of the identifiable assets and liabilities recognized were as follows:

Assets

Amounts receivable

Property and equipment

Lease assets, net

Intangible assets

Liabilities

Unearned revenue

Total identifiable assets at fair value

Goodwill arising on acquisition

Cash consideration

Acquisitions 
completed in the 
first quarter of 2015

Acquisitions 
completed in the 
third quarter of 2015

Year ended 
December 31, 2015

–

2,827

433

–

–

3,260

411

3,671

28

78

2,969

413

240

3,248

935

4,183

28

2,905

3,402

413

240

6,508

1,346

7,854

Goodwill  arising  on  the  acquisitions  of  $1.3  million  related  to  the  Company’s  future  ability  to  generate  incremental 
revenue from the acquired customers and expected future growth. The goodwill arising on acquisitions was allocated 
entirely to the easyhome segment.

2016 Annual Report  |  101

11. Provisions

As at December 31, 2014

Incurred during the year

Utilized during the year

As at December 31, 2015

Incurred during the year

Utilized during the year

As at December 31, 2016

Current

Non-current

12. Credit facilities

Provisions Due to 
Onerous Leases

314

495

(227)

582

592

(566)

608

December 31, 2016

December 31, 2015

480

128

608

420

162

582

The Company’s credit facilities consisted of a $280.0 million term loan and a $20.0 million revolving operating facility. 
$267.5 million of the term loan was drawn as at December 31, 2016, with the balance available in periodic advances 
until  March  31,  2017.  Borrowings  under  the  term  loan  bore  interest  at  the  Canadian  Bankers’  Acceptance  rate  plus 
699  bps  with  a  799  bps  floor,  while  borrowings  under  the  revolving  operating  facility  bore  interest  at  the  lender’s 
prime rate plus 175 to 275 bps depending on the Company’s debt to earnings before interest, taxes, depreciation and 
amortization [“EBITDA”] ratio. The Company’s credit facilities expire on October 4, 2019 and are secured by a first charge 
over substantially all assets of the Company.

The drawings under the Company’s credit facilities were as follows:

Revolving operating facility

Amounts borrowed under term loan

Accrued interest on term loan

Unamortized deferred financing costs

Term loan

December 31, 2016

December 31, 2015

– 

–

267,500

1,733

(5,939)

263,294

217,500

1,421

(7,201)

211,720

As at December 31, 2016, the Company’s interest rates under the term loan and revolving operating facility were 7.99% 
and 5.45%, respectively.

102  |  goeasy Ltd.

The financial covenants of the credit facility were as follows:

Financial Covenant

Total debt to EBITDA ratio

Total debt to tangible net worth ratio

Adjusted EBITDA for preceding 12 months (consolidated) 

Requirements

December 31, 2016

< 4.00

< 1.80

> 65,700

3.54

1.66

76,005

The  financial  covenant  requirements  described  above  adjust  each  quarter  as  per  the  lending  agreement  and  were 
based on accommodating the Company’s financial forecast over these periods. As at December 31, 2016, the Company 
was in compliance with all of its financial covenants under its lending agreements.

Finance Costs

Included in finance costs in the consolidated statements of income was interest expense on the credit facilities and 
amortization of deferred financing costs as follows:

Interest expense

Amortization of deferred financing costs

13. Share capital

Authorized Capital

Year Ended

December 31, 2016

December 31, 2015

18,988

2,060

21,048

13,837

1,497

15,334

The authorized capital of the Company consisted of an unlimited number of common shares with no par value and an 
unlimited number of preference shares.

Each common share represents a shareholder’s proportionate undivided interest in the Company. Each common share 
confers to its holder the right to one vote at any meeting of shareholders and to participate equally and rateably in any 
dividends of the Company. The common shares are listed for trading on the TSX.

Common Shares Issued and Outstanding

The changes in common shares are summarized as follows:

Balance, beginning of the period

Exercise of stock options

Exercise of RSUs

Shares purchased for cancellation

Dividend reinvestment plan

Balance, end of the period

Year Ended
December 31, 2016

Year Ended
December 31, 2015

# of shares (in 000’s)

$

# of shares (in 000’s)

13,411

9

337

(436)

4

13,325

81,725

106

3,365

(2,684)

86

82,598

13,330

189

-

(111)

3

13,411

$

80,364

1,975

-

(676)

62

81,725

2016 Annual Report  |  103

Dividends on Common Shares

For the year ended December 31, 2016, the Company paid dividends of $6.4 million (2015 – $5.2 million) or $0.475 per share 
(2015 – $0.385 per share). On February 17, 2016, the Company increased the dividend rate from $0.10 per share to $0.125 
per share on a quarterly basis. The Company declared a dividend of $0.125 per share on November 3, 2016 to shareholders 
of record on December 30, 2016, payable on January 13, 2017. The dividend paid on January 13, 2017 was $1.7 million.

Shares Purchased for Cancellation

During the year ended December 31, 2016, the Company purchased and cancelled 435,800 (2015 – 111,041) of its common 
shares on the open market at an average price of $18.21 (2015 – $17.75) per share pursuant to a normal course issuer 
bid for a total cost of $7.9 million (2015 – $2.0 million). The normal course issuer bid in effect as at December 31, 2016 
allows for a total purchase of up to 986,105 common shares and expires on June 26, 2017.

14. Stock-based compensation

Share Option Plan

Under the Company’s stock option plan, options to purchase common shares may be granted by the Board of Directors 
to directors, officers and employees. Options are generally granted at exercise prices equal to the fair market value at 
the grant date, vest at the end of a three-year period based on earnings per share targets and have exercise lives of five 
years. The aggregate number of common shares reserved for issuance and which may be purchased upon the exercise 
of options granted pursuant to the plan shall not exceed 2.0 million common shares.

Outstanding balance, beginning of year

Options granted

Options exercised

Options forfeited or expired

Outstanding balance, end of year

Exercisable balance, end of year

Year Ended
December 31, 2016

Year Ended
December 31, 2015

Options
 # (in 000’s)

Weighted Average 
Exercise Price
$

Options
 # (in 000’s)

Weighted Average 
Exercise Price
$

480

–

(9)

–

471

204

14.22

–

9.47

–

14.31

9.60

601

80

(188)

(13)

480

10

11.81

18.81

8.67

11.50

14.22

9.42

Outstanding options to directors, officers and employees as at December 31, 2016 were as follows:

Outstanding

Weighted Average
Remaining
Contractual
Life in Years

1.19

2.47

2.67

1.92

Options
# (in 000’s)

204

257

10

471

Exercisable

Weighted Average
Exercise Price
$

Options
# (in 000’s)

Weighted Average 
Exercise Price
$

9.60

17.65

24.45

14.31

204

–

–

204

9.60

–

–

9.60

Range of Exercise
Prices
$

8.00 – 10.99

15.00 – 19.99

20.00 – 24.99

8.00 – 24.99

104  |  goeasy Ltd.

The Company used the fair value method of accounting for stock options granted to employees and directors. During the 
year ended December 31, 2016, the Company granted nil options (2015 – 79,806 options), and recorded an expense of $439 
(2015 – $532) in stock-based compensation expense in the consolidated statements of income, with a corresponding 
adjustment to contributed surplus.

Options granted in 2015 were determined using the Black-Scholes option pricing model with the following assumptions:

Risk-free interest rate (% per annum)

Expected hold period to exercise (years)

Volatility in the price of the Company’s shares (%)

Dividend yield (%)

Restricted Share Unit [“RSU”] Plan

2016

–

–

–

–

2015

0.57

5.00

38.16

2.13

Under the Company’s RSU plan, RSUs may be granted by the Board of Directors to employees of the Company. RSUs are 
granted at fair market value at the grant date and generally vest at the end of a three-year period based on long-term targets.

On May 3, 2016, the Company’s shareholders approved a resolution to amend the RSU plan, increasing the maximum number 
of common shares reserved for issuance from treasury under the RSU Plan by 250,000 shares, from 915,000 to 1,165,000. 

Outstanding balance, beginning of year

RSUs granted

RSU dividend reinvestments

RSU exercised

RSUs forfeited

Outstanding balance, end of year

Year Ended
December 31, 2016

Year Ended
December 31, 2015

Weighted Average 
Fair Value at 
Grant Date
$

RSU’s
 # (in 000’s)

Weighted Average 
Fair Value at 
Grant Date
$

RSU’s
 # (in 000’s)

675

330

11

(337)

(81)

598

15.82

17.58

19.95

9.99

19.11

19.71

559

194

11

–

(89)

675

14.00

21.69

18.38

–

17.46

15.82

For the year ended December 31, 2016, $3,325 (2015 – $2,685) was recorded as an expense in stock-based compensation 
expense in the consolidated statements of income, with a corresponding adjustment to contributed surplus.

Performance Share Unit [“PSU”] Plan

During the year ended December 31, 2016, the Company granted 226,236 PSUs (2015 – 199,330) to senior executives of 
the Company under its PSU Plan. On May 11, 2016, the PSUs granted in 2016 were cancelled and an equivalent number 
of RSUs were granted to senior executives of the Company (see RSU Plan described above).

PSUs  are  granted  at  fair  market  value  at  the  grant  date  and  vest  at  the  end  of  a  three-year  period  based  on  long-
term targets. For the year ended December 31, 2016, nil (2015 – $1,018) was recorded as an expense in stock-based 
compensation expense in the consolidated statements of income. Additionally, for the year ended December 31, 2016, 
an additional 1,504 PSUs (2015 – 2,832) were granted as a result of dividends payable. 

The PSU liability as at December 31, 2016 was nil (2015 – nil).

2016 Annual Report  |  105

Deferred Share Unit [“DSU”] Plan

During the year ended December 31, 2016, the Company granted 23,538 DSUs (2015 – 24,805) to directors under its 
DSU Plan. DSUs are granted at fair market value at the grant date and vest immediately upon grant. For the year 
ended December 31, 2016, $559 (2015 – $519) was recorded as stock-based compensation expense under the DSU 
Plan  in  the  consolidated  statements  of  income.  Additionally,  for  the  year  ended  December  31,  2016,  an  additional 
3,910 DSUs (2015 – 2,792) were granted as a result of dividends payable.

Stock Based Compensation Expense

Equity-settled stock-based compensation

Cash-settled stock-based compensation

Contributed Surplus 

The following is a continuity of the activity in the contributed surplus account:

Contributed surplus, beginning of year

Equity-settled stock-based compensation expense

  Stock options

  Restricted share units

  Deferred share units

  Settlement of deferred share units

Reduction due to exercise of stock-based compensation

  Stock options

  Restricted share units

Contributed surplus, end of year

15. Other income

Year Ended

December 31, 2016

December 31, 2015

4,323

–

4,323

3,736

1,017

4,753

Year Ended

December 31, 2016

December 31, 2015

9,852

439

3,325

559

(848)

(19)

(3,365)

9,943

6,458

532

2,684

519

–

(341)

–

9,852

On June 30, 2016, the Company sold its minority interest in a provider of credit remediation products for cash proceeds 
of $3.0 million. The shares were acquired by the Company during the start-up phase of this company and the net book 
value of those shares was nil.

16. Other expenses

In the normal course of its operations, the Company periodically sells select lease portfolios and other assets. For the 
year ended December 31, 2016, other expenses included net gains realized on the sale of lease portfolios and other 
assets of $2,408 (2015 – $3,669).

106  |  goeasy Ltd.

17. Transaction advisory costs

The Company incurred $6,382 in transaction advisory costs (2015 – nil) to analyze, arrange financing and submit a bid 
for a potential strategic acquisition. The acquisition was ultimately not completed by the Company.

18. Income taxes

The Company’s income tax provision was determined as follows:

Combined basic federal and provincial income tax rates

Expected income tax expense

Non-deductible expenses

U.S. and SPE results not tax effected

Effect of capital gains on sale of assets and investments

Other

The significant components of the Company’s income tax expense were as follows:

Current income tax

Current income tax charge

Adjustments in respect of prior years and other

Deferred income tax

Relating to origination and reversal of temporary differences

Year Ended

December 31, 2016

December 31, 2015

27.4%

11,347

200

151

(675)

(604)

10,419

27.3%

8,942

333

(370)

(386)

471

8,990

Year Ended

December 31, 2016

December 31, 2015

11,733

(371)

(943)

10,419

8,187

(30)

833

8,990

The significant components of the Company’s deferred tax assets are as follows:

Tax cost of lease assets and property and equipment in excess of net book value

(1,817)

(1,177)

December 31, 2016

December 31, 2015

Amounts receivable and provisions

Deferred salary arrangements

Unearned revenue

Financing fees

Other

7,090

1,368

501

(286)

–

6,856

5,575

1,382

500

(100)

(267)

5,913

All  changes  to  the  deferred  tax  assets  were  recorded  as  an  expense  in  deferred  tax  expense  in  the  consolidated 
statements of income.

2016 Annual Report  |  107

At December 31, 2016, there was no recognized deferred tax liabilities (2015 – nil) for taxes that would be payable on the 
undistributed earnings of the Company’s subsidiaries. The Company has determined that undistributed earnings of its 
subsidiaries would not be distributed in the foreseeable future.

19. Earnings per share

Basic Earnings Per Share

Basic earnings per share amounts were calculated by dividing the net income for the year by the weighted average number 
of ordinary shares and DSUs outstanding. DSUs were included in the calculation of the weighted average number of ordinary 
shares outstanding as these units vest upon grant.

Net income

Weighted average number of ordinary shares outstanding (in 000’s)

Basic earnings per ordinary share

Year Ended

December 31, 2016

December 31, 2015

31,049

13,558

2.29

23,728

13,561

1.75

For the year ended December 31, 2016, 157,128 DSUs (2015 – 148,065) were included in the weighted average number 
of ordinary shares outstanding.

Diluted Earnings Per Share

Diluted earnings per share reflect the potential dilution that could occur if additional common shares are assumed to 
be issued under securities that entitle their holders to obtain common shares in the future. The number of additional 
shares for inclusion in diluted earnings per share was determined using the treasury stock method, whereby stock 
options and warrants, whose exercise price is less than the average market price of the Company’s common shares, 
were assumed to be exercised and the proceeds are used to purchase common shares at the average market price for 
the period. The incremental number of common shares issued under stock options and warrants was included in the 
calculation of diluted earnings per share.

Net income

Weighted average number of ordinary shares outstanding (in 000’s)

Dilutive effect of stock-based compensation (in 000’s)

Weighted average number of diluted shares outstanding (in 000’s)

Dilutive earnings per ordinary share

Year Ended

December 31, 2016

December 31, 2015

31,049

13,558

350

13,908

2.23

23,728

13,561

476

14,037

1.69

For the year ended December 31, 2016, 89,306 stock options to acquire common shares (2015 – 261,138), were considered 
anti-dilutive using the treasury stock method and therefore excluded in the calculation of diluted earnings per share.

108  |  goeasy Ltd.

20. Net change in other operating assets and liabilities

The net change in other operating assets and liabilities was as follows:

Amounts receivable

Prepaid expenses

Accounts payable and accrued liabilities

Income taxes payable

Deferred lease inducements

Unearned revenue

Provisions

Year Ended

December 31, 2016

December 31, 2015

1,623

537

9,683

2,174

(416)

1,222

26

14,849

4,112

(475)

(9,739)

(2,342)

(681)

4

268

(8,853)

Supplemental disclosures in respect of the consolidated statements of cash flows comprised the following:

Income taxes paid

Income taxes refunded 

Interest paid

Interest received

Year Ended

December 31, 2016

December 31, 2015

10,102

914

18,676

137,649

12,021

1,522

13,873

100,246

21. Commitments and guarantees

The Company is committed to software maintenance, development and licensing service agreements, and operating leases 
for premises and vehicles. The minimum annual lease payments plus estimated operating costs required for the next five 
years and thereafter are as follows:

Premises

Other operating lease obligations

Other

Total contractual obligations

Within 1 year

After 1 year but not 
more than 5 years

More than 5 years

23,236

1,080

8,432

32,748

38,188

2,934

23,358

64,480

371

11

–

382

During the year ended December 31, 2016, $28.6 million (2015 – $27.3 million) was recognized as an expense in the consolidated 
statements of income in respect of operating leases.

2016 Annual Report  |  109

22. Contingencies

The Company was involved in various legal matters arising in the ordinary course of business. The resolution of these matters 
is not expected to have a material adverse effect on the Company’s financial position, financial performance or cash flows.

The  Company  has  agreed  to  indemnify  its  directors  and  officers  and  particular  employees  in  accordance  with  the 
Company’s policies. The Company maintains insurance policies that may provide coverage against certain claims.

23. Capital risk management

The Company manages its capital to maintain its ability to continue as a going concern and to provide adequate returns 
to shareholders by way of share appreciation and dividends. The capital structure of the Company consists of bank debt 
(revolving  operating  facility),  term  loan  and  shareholders’  equity,  which  includes  share  capital,  contributed  surplus, 
accumulated other comprehensive income and retained earnings.

The Company manages its capital structure and makes adjustments to it in light of economic conditions. The Company, 
upon  approval  from  its  Board  of  Directors,  will  balance  its  overall  capital  structure  through  new  share  issues,  share 
repurchases,  the  payment  of  dividends,  increasing  or  decreasing  bank  debt  and  term  debt  or  by  undertaking  other 
activities as deemed appropriate under specific circumstances. The Company’s strategy, objectives, measures, definitions 
and targets have not changed significantly in the past year.

The Company has externally imposed capital requirements as governed through its financing facilities. These requirements 
are to ensure the Company continues to operate in the normal course of business and to ensure the Company manages its 
debt relative to net worth. The capital requirements are congruent with the Company’s management of capital.

The Company monitors capital on the basis of the financial covenants of its credit facility as described in note 12. 

For the years ended December 31, 2016 and 2015, the Company was in compliance with all of its externally imposed 
financial covenants.

24. Financial risk management

Overview

The Company’s activities are exposed to a variety of financial risks: credit risk, liquidity risk, interest rate risk and currency 
risk. The Company’s overall risk management program focuses on the unpredictability of financial and economic markets 
and seeks to minimize potential adverse effects on the Company’s financial performance. 

Credit Risk

The maximum exposure to credit risk is represented by the carrying amount of the amounts receivable, consumer loans 
receivable and lease assets with customers under merchandise lease agreements. The Company makes consumer loans 
and leases products to thousands of customers pursuant to policies and procedures that are intended to ensure that there 
is no concentration of credit risk with any particular individual, company or other entity, although the Company is subject to 
a higher level of credit risk due to the credit constrained nature of many of the Company’s customers and in circumstances 
where its policies and procedures are not complied with.

110  |  goeasy Ltd.

The  credit  risk  on  the  Company’s  consumer  loans  receivable  made  in  accordance  with  policies  and  procedures  is 
impacted  by  both  the  Company’s  credit  policies  and  the  lending  and  collecting  practices  which  are  overseen  by  the 
Company’s  senior  management.  Credit  quality  of  the  customer  is  assessed  based  on  a  credit  rating  scorecard  and 
individual credit limits are defined in accordance with this assessment. The consumer loans receivable are unsecured. 
The Company evaluates the concentration of risk with respect to customer loans receivable as low, as its customers are 
located in several jurisdictions and operate independently. As at December 31, 2016, the Company’s gross consumer 
loan receivable portfolio was $370.5 million (2015 – $289.4 million). Net charge-offs expressed as a percentage of the 
average loan book were 15.4% for the year ended December 31, 2016 (2015 – 14.8%).

The credit risk related to lease assets with customer’s results from the possibility of customer default with respect to 
agreed upon payments or in not returning the lease assets. The Company has a standard collection process in place in the 
event of payment default, which includes the recovery of the lease asset if satisfactory payment terms cannot be worked 
out with the customer, as the Company maintains ownership of the lease assets until payment options are exercised. As at 
December 31, 2016, the Company’s lease assets were $55.3 million (2015 – $60.8 million). Lease asset losses for the year 
ended December 31, 2016 represented 3.2% (2015 – 2.8%) of total revenue for the easyhome segment. 

The credit risk related to other amounts receivable are managed in accordance with policies and procedures resulting from 
the possibility of default on rebate payments, amounts due from licensee and franchisees and other amounts receivable. 
The Company deals with credible companies, performs ongoing credit evaluations of creditors and consumers and allows 
for uncollectible amounts when determined to be appropriate.

Liquidity Risk

The Company addresses liquidity risk management by maintaining sufficient availability of funding through its committed 
credit facility. The Company manages its cash resources based on financial forecasts and anticipated cash flows, which 
are periodically reviewed with the Company’s Board of Directors.

The Company believes that the cash flow provided by operations and funds available from the credit facility will be sufficient 
in the near term to meet operational requirements, purchase lease assets, meet capital spending requirements and pay 
dividends. In addition, the incremental financing obtained through the credit facility will allow the Company to continue 
growing its consumer loans receivable portfolio into 2017. In order for the Company to achieve the full growth opportunities 
available, however, additional sources of financing over and above the currently available credit facility will be required. 
There is no certainty that these long-term sources of capital will be available or at terms favourable to the Company.

Substantially all liabilities are due within 12 months with the exception of the Company’s credit facility, which are due 
as disclosed in note 12.

Interest Rate Risk

Interest rate risk measures the Company’s risk of financial loss due to adverse movements in interest rates. The Company is 
subject to interest rate risk as the revolving operating facility bears interest at the lead lenders prime rate plus 175 to 275 bps, 
depending on the Company’s total debt to EBITDA ratio and the term loan bears interest at 699 bps over the Canadian Bankers’ 
Acceptance rate with a 799 bps floor. As at December 31, 2016, the interest rate on the revolving operating facility was 5.45% 
per annum (2015 – 5.45% per annum) and the interest rate on the term loan was 7.99% per annum (2015 – 7.99% per annum).

The  Company  does  not  hedge  interest  rates.  Accordingly,  future  changes  in  interest  rates  will  affect  the  amount  of 
interest expense payable by the Company.

2016 Annual Report  |  111

As at December 31, 2016, all of the Company’s borrowings were subject to movements in floating interest rates. A 1% increase 
in the prime interest rate and bankers’ acceptance rate would have decreased net income for the year by approximately $2.4 
million, while a 1% decrease in the prime interest rate and bankers’ acceptance rate would have increased net income for the 
year by nil due to the interest rate floor on the Company’s term loan.

Currency Risk

Currency risk measures the Company’s risk of financial loss due to adverse movements in currency exchange rates. 

The Company sources a portion of the assets it leases in Canada from U.S. suppliers. As a result, the Company had 
foreign  exchange  transaction  exposure.  These  purchases  were  funded  using  the  spot  rate  prevailing  at  the  date  of 
purchase. Pricing to customers can be adjusted to reflect changes in the Canadian dollar landed cost of imported goods 
and, as such, there is not a material foreign currency transaction exposure.

The Company additionally had foreign currency transaction exposure through its SPEs in the United States with the 
Parent Company as these entities had a U.S. functional currency.

The income of the Company’s U.S. subsidiaries and SPEs were translated into Canadian dollars each period. A 5% movement in 
the Canadian and U.S. dollar exchange rate would have increased or decreased net income for the year by approximately $30.

25. Financial instruments

Recognition and Measurement of Financial Instruments 

The Company classified its financial instruments as follows:

Financial Instruments

Cash 

Amounts receivable

Consumer loans receivable

Accounts payable and accrued liabilities

Term loan

Fair Value Measurement 

Measurement

December 31, 2016

December 31, 2015

Fair value

Amortized cost

Amortized cost

Amortized cost

Amortized cost

24,928

7,857

354,499

31,879

263,294

11,389

9,480

274,481

22,196

211,720

All  assets  and  liabilities  for  which  fair  value  was  measured  or  disclosed  in  the  consolidated  financial  statements  were 
categorized within the fair value hierarchy, described as follows, based on the lowest level input that was significant to the 
fair value measurement as a whole:

Level 1: 

 Quoted (unadjusted) market prices in active markets for identical assets or liabilities

Level 2: 

Level 3: 

  Valuation techniques for which the lowest level input that is significant to the fair value measurement 
is directly or indirectly observable

 Valuation techniques for which the lowest level input that is significant to the fair value measurement 
is unobservable

112  |  goeasy Ltd.

 
 
 
The  hierarchy  required  the  use  of  observable  market  data  when  available.  The  following  table  provides  the  fair  value 
measurement hierarchy of the Company’s financial assets and liabilities measured at amortized cost as at December 31, 2016:

Amounts receivable

Consumer loans receivable

Accounts payable and accrued liabilities

Term loan

Total

7,857

354,499

31,879

263,294

Level 1

Level 2

–

–

–

–

–

–

–

–

Level 3

7,857

354,499

31,522

263,294

There were no transfers between Level 1, Level 2, or Level 3 during the period.

26. Related party transactions

Key management personnel includes all corporate officers with the position of president, executive vice president or senior 
vice president. The following summarizes the expense related to key management personnel during the reporting periods.

Short-term employee benefits including salaries

Share-based payment transactions

27. Segmented reporting

Year Ended

December 31, 2016

December 31, 2015

5,290

3,003

8,293

3,623

3,121

6,744

For management purposes, the Company had two reportable segments: easyfinancial and easyhome.

General  and  administrative  expenses  directly  related  to  the  Company’s  business  segments  were  included  as  operating 
expenses for those segments. All other general and administrative expenses were reported separately as part of Corporate. 
Management assessed the performance based on segment operating income (loss). The following tables summarize the 
relevant information for the years ended December 31, 2016 and 2015:

Year Ended
December 31, 2016

Revenue

Other income

Total operating expenses before depreciation 
and amortization and transaction advisory costs 

Transaction advisory costs

Depreciation and amortization

Segment operating income (loss)

Finance costs

Income (loss) before income taxes

easyfinancial

204,076

–

122,843

–

6,479

74,754

–

74,754

easyhome

143,429

–

74,708

–

47,184

21,537

–

21,537

Corporate 

–

3,000

29,719

6,382

674

(33,775)

21,048

(54,823)

Total

347,505

3,000

227,270

6,382

54,337

62,516

21,048

41,468

2016 Annual Report  |  113

Year Ended
December 31, 2015

Revenue

Total operating expenses before depreciation  
and amortization

Depreciation and amortization

Segment operating income (loss)

Finance costs

Income (loss) before income taxes

easyfinancial

151,668

easyhome

152,605

99,607

5,289

46,772

–

46,772

77,724

50,214

24,667

–

24,667

Corporate 

–

22,794

593

(23,387)

15,334

(38,721)

Total

304,273

200,125

56,096

48,052

15,334

32,718

As at December 31, 2016, the Company’s goodwill of $21.3 million (2015 – $21.3 million) related entirely to its easyhome segment.

The Company’s easyhome business consisted of four major product categories: furniture, electronics, computers and 
appliances. Lease revenue generated by these product categories as a percentage of total lease revenue for the years 
ended December 31, 2016 and 2015 were as follows:

Furniture

Electronics

Computers

Appliances

Year Ended

December 31, 2016 
(%)

December 31, 2015
(%)

42

33

13

12

100

40

34

14

12

100

28. Consolidated financial statements

In prior reporting periods, the accrued interest receivable on the gross consumer loans receivable and the accrued 
interest payable on the term loan were reported with amounts receivable and accounts payable and accrued liabilities 
respectively on the consolidated statements of financial position. In the 2016 consolidated financial statements, including 
the comparative 2015 reporting period, the accrued interest receivable and accrued interest payable were reported 
with  consumer  loans  receivable  and  term  loan  respectively  on  the  consolidated  statements  of  financial  position  in 
accordance with IFRS.

114  |  goeasy Ltd.

Banker
Canadian Imperial Bank  
of Commerce
Toronto, Ontario

Transfer Agent
TSX Trust Company
Toronto, Ontario

Listed
Toronto Stock Exchange
Trading Symbol: GSY

Auditors
Ernst & Young LLP
Toronto, Ontario

Website
www.goeasy.com

Head Office
33 City Centre Drive 
Suite 510
Mississauga, Ontario 
L5B 2N5
Tel: 
(905) 272-2788
Fax:  (905) 272-9886

Investor Relations
David Ingram
President & Chief Executive Officer
Tel: 

(905) 272-2788

Steve Goertz
Executive Vice President
& Chief Financial Officer
Tel: 

(905) 272-2788

Board of Directors

Corporate Officers

Donald K. Johnson
Chairman of the Board (18 years)

David Ingram
President & Chief Executive Officer (16 years)

David Ingram
President & Chief Executive Officer, goeasy Ltd. (16 years)

Steve Goertz
Executive Vice President & Chief Financial Officer (8 years)

David Appel
Corporate Director (7 years)

Sean Morrison
Corporate Director (5 years)

David J. Thomson
Corporate Director (5 years)

Karen Basian
Corporate Director (2 years)

Susan Doniz
Corporate Director (1 year)

Jason Mullins
Executive Vice President & Chief Operating Officer (7 years)

Andrea Fiederer
Executive Vice President & Chief Marketing Officer (2 years)

Jason Appel
Senior Vice President & Chief Risk Officer (5 years)

Shadi Khatib
Senior Vice President & Chief Information Officer (1 year)

Shane Pennell
Senior Vice President, easyfinancial Operations (4 years)

David Yeilding
Senior Vice President, Finance (7 years)

33 City Centre Drive, Suite 510,  

Mississauga, Ontario L5B 2N5 

Tel: (905) 272-2788 Fax: (905) 272-9886 

www.goeasy.com