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Golden Rim Resources Ltd

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FY2013 Annual Report · Golden Rim Resources Ltd
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Annual Report and Financial Statements 2013

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Gaming Realms plc Annual Report and Financial Statements 2013

Gaming Realms intends 
to be a market leader in 
design and distribution of 
next-generation direct to 
consumer paid for gaming 
experiences.

Gaming Realms creates, develops and markets interactive 
next-generation online gambling games delivered via mobile, 
tablet and desktop computers. Gaming Realms operates  
in the vibrant and growing online gaming market which in  
2012 was worth c.US$35 billion and is expected to grow to  
c.US$42 billion by 2015. Listed on AIM with operations in  
the UK, the Group owns four businesses which focus on real 
money gambling markets within the UK and the global  
‘Freemium’ social gambling market.
Source: H2 Gambling Capital November 2013

 Contents
Overview
01

Highlights

Strategic Report 
02
06
08
10

Chairman’s & Chief Executive’s Review
Our position in the market
Board of Directors 
Directors Report

Governance
12
13

Statement of Directors’ Responsibilities
Corporate Governance

Financial Statements
14 

Independent Auditor’s report to the members of  
Gaming Realms plc
Consolidated statement of profit and loss and other 
comprehensive income
Consolidated statement of financial position
Consolidated statement of cash flows
Consolidated statement of changes in equity
Notes forming part of the consolidated financial statements
Parent company balance sheet
Notes to Parent company financial statements

15

16
17
18
19
40
41

Company Information
ibc Company Information

www.gamingrealms.com

Overview

Highlights

Operational highlights

Quarter ended 31 December 2013

 • Integration of three business verticals and  
acquisition of QuickThink Media Limited

 • Increase to eight brands being marketed
 • Increase of 334% in new real money gambling  
depositors compared to previous quarter

 • Increase of 156% in active daily players compared  

to previous quarter

Financial highlights

Period ended 30 September 2013

£0.9m

Revenue

18,881

New depositing players

1,370

September daily average depositors

Quarter ended 31 December 2013

£1.4m

Revenue

29,291

New depositing players

3,504

December daily average depositors

Revenue £’s

First time depositors

Average daily actives

822,831

660,857

501,107

402,469

365,581

296,303

21,568

4,229

3,504

13,447

12,078

8,264

7,580

6,229

1,498

1,396

1,370

75,126 

574

667

34

Jan 14 

Dec 13 

Nov 13 

Oct 13 

Sep 13 

Aug 13 

Jul 13 

Jan 14 

Dec 13 

Nov 13 

Oct 13 

Sep 13 

Aug 13 

Jul 13 

Jan 14 

Dec 13 

Nov 13 

Oct 13 

Sep 13 

Aug 13 

Jul 13 

01

Gaming Realms plc Annual Report and Financial Statements 2013Chairman’s and 
Chief Executive’s Review

Market overview
This has been an exciting first financial period for Gaming Realms. 
Having completed the reverse acquisition and £3.4 million 
fundraising, we are ideally placed to capitalise on the significant 
growth in the online gaming sector as consumers increasingly use 
mobile access to the internet for gambling.

Gaming Realms currently promotes casino and bingo games 
developed both in-house and by third parties such as Bede and 
DragonFish.

During the period, Gaming Realms concentrated on cementing 
foundations in the casino and bingo segments of the social gaming 
market. We are rapidly building products and services to meet the 
growing requirements of gamers to engage on differing social 
media devices via various touch points such as app stores, 
Facebook and mobile advertising platforms.

Activity in 2013
Overall we are pleased with our early performance and growth. 
Our focus has been the adoption of online casino and bingo to 
mobile devices. Key for Gaming Realms is increasing their number 
of new users and lowering their CPA. Our growth, both organic and 
via acquisition, has been focused around this strategy. 

In August 2013, we acquired Bejig Limited, a developer and 
operator of online multiplayer social gambling games. Bejig has a 
social, virtual currency gambling game “AvaTingo” and a virtual 
currency casino game “5 Star Slots”. Due to the international focus 
of social gaming products such as 5 Star Slots, Gaming Realms 
has been able to experiment with a global audience, attracting 
users on a cost-per-install basis.

Michael Buckley 
Chairman

Highlights 

Patrick Southon 
Chief Executive Officer

•	 64% revenue increase for quarter ended  
31 December 2013 (from previous quarter 
ended 30 September 2013)

•	 334% increase in player numbers from 

previous quarter ended 30 September 2013 

•	 29% reduction in cost per player  

acquisition (“CPA”) 

•	 US exposure via targeted CPA deals

•	 50% of real money gambling revenue  

via mobile 

02

Gaming Realms plc Annual Report and Financial Statements 2013Strategic Report

We also acquired AlchemyBet Limited, which develops and 
operates mobile slot and casino themed “real-money” gambling 
games. The games are built in HTML5 and are available across all 
devices. This added social gambling as well as real money 
gambling platforms to the Gaming Realms.

Bingo Realms Limited (formerly Gaming Realms Limited) was 
formed to develop a new bingo concept based on interactive 
next-generation digital games and its first development, Bingo 
Godz, was launched in Beta form in August 2013. Bingo Godz 
offers users a simple yet immersive bingo game experience, which 
can be played on the web, tablet and mobile platforms. The game 
play is designed around a selection of “Godz” who provide players 
with bonus features (e.g. free marks of a bingo ticket, cash-back on 
tickets for a game if a player doesn’t win). Each Godz offers a 
different power and bonus. 

The combination of these social features is designed to result in 
higher user times, better conversion and increased life-time player 
value compared with existing online bingo operators. Availability 
across all devices should also lower the CPA of new players.

In 2013, Gaming Realms won Best Boutique Bingo site  
for Iceland Bingo in the 2013 Bingoport awards. We were  
also shortlisted for “Rising Star Award” in the eGaming 2013  
Awards Ceremony. 

Helen Flanagan is first celebrity guest God on Bingo Godz

Key strengths

 • Highly experienced team (that has already led a 
  Management were founder shareholders of Cashcade 

successful gaming company)

which was sold to Party Gaming in 2009 for an 
aggregate £96 million. Additionally the management 
and team of Bejig have backgrounds in real money 
gaming, having worked in senior positions in Gamesys 
and Virtue Fusion, both market-leading companies.

 • Portfolio of successful games
  The Company currently promotes casino and bingo 

games, both developed in-house and by third parties 
such as Bede and DragonFish. All products are 
suitably licenced and regulated as required.

 • Successful acquisitions
  Following on from the acquisitions of Bejig Limited and 
AlchemyBet Limited in August 2013, in December 2013 
the Group acquired QuickThink Media Limited, a data 
marketing company which specialises in acquisition in 
channels such as Facebook.

 • Specialist marketing expertise
  Together with QuickThink Media Limited, the Group 

focuses on targeting and methods of acquisition within 
the gambling sector which are optimised in terms of 
achieving as low a CPA as possible.

03

Gaming Realms plc Annual Report and Financial Statements 2013Chairman’s and 
Chief Executive’s Review
continued

Financial results 
Throughout 2013 Gaming Realms has invested in technology, 
enabling the Group to compete in the expanding mobile and tablet 
gaming market, and marketing its brands to increase user activity. 

On 1 August 2013, Gaming Realms completed the reverse 
acquisition of Pursuit Dynamics PLC and the acquisitions of  
Bejig Limited and AlchemyBet Limited. 

The main expense was on marketing (£1,750,777) in order to drive 
traffic and liquidity to our brands, and to grow future revenues. This 
investment impacted our profits for year, and financial results show 
revenue of £881,060 and a loss before tax of £3,289,631. As at  
30 September 2013, the Group had no debt and held £5,185,323  
in cash.

To provide a greater level of detail on the Group’s financials this 
year, we have explained the reverse transaction and business 
combination of the entities in Note 24.

Details of risks facing the Group and policies to manage these  
risks can be found in the Directors Report on page 10. The Group’s 
KPI’s of net revenue, EBITDA, cash at year end, new depositing 
players and active depositing players, is shown on  
the adjacent page.

Financial key performance indicators
Gaming Realms generated £881,060 in revenue for the period 
ending 30 September 2013. Revenue generated from marketing 
services is calculated as a percentage of net gaming revenue from 
the operators, and represents 25% of total revenue for the period. 
For the two months since the acquisition, social gaming revenue 
derived from the purchase of credits and awards on the social 
gaming sites represents 50% of the total revenue. Real money 
gaming, in the two months since acquisition, derived revenue from 
online gambling operations which represents 25% of total revenue. 
The adjusted EBITDA (a loss of £2,323,343) is calculated before 
deducting the share-based payment charge arising from acquisition 
as a once-off cost associated with the reverse transaction of Bingo 
Realms Limited into Gaming Realms plc, share-based payment for 
share options and listing and acquisition costs. 

The Group discloses marketing, operating and administrative 
expenses on the face of the consolidated statement of 
comprehensive income. As noted above, the Group invested 
heavily in marketing, spending a total of £1,750,777 on online,  
TV and affiliate marketing in the period.

The cash balance at 30 September 2013 was £5,185,323.

Post period end
Gaming Realms focuses on targeting new customers and methods 
of customer acquisition within the gambling sector. In December 
2013, the Group acquired QuickThink Media Limited, a data 
marketing company specialising in customer acquisition via 
channels such as Facebook.

On the same day, the Group raised an additional £2.4 million 
through a placing of 11,476,190 new ordinary shares at 21 pence 
per share.

For the first four months of the new financial year, revenue has 
increased by an average 64% per month, with new depositing 
players up by 55%. The result is particularly strong given the 
platform stability issues Bingo Godz encountered following its beta 
launch. Our partner, Bede Gaming, has been working to resolve 
these issues and the Group is now preparing to scale the product 
and begin a Bingo Godz marketing campaign.

04

Gaming Realms plc Annual Report and Financial Statements 2013Strategic Report

Financial key performance indicators

Revenue

Adjusted EBITDA

Loss before taxation

EPS from continuing operations (pence)

Total assets

Net assets

Net current assets

Cash and cash equivalents at the period end

Average monthly new depositing  
players (number)

Average daily active depositing  
players (number)

2013 
£000s

881

(2,323)

(3,290)

(9.03)

12,563

10,740

6,530

5,185

9,153

1,012

Outlook
Given the increased investment in product development and 
marketing, the Board believe Gaming Realms is well positioned to 
produce similar growth and player acquisition throughout the 
remainder of the current financial year. Gaming Realms’ objective is 
simple: engage users on new devices and further reduce our CPA. 
The Group’s marketing efforts will therefore focus on testing the 
engagement of users on a variety of mobile traffic sources, with a 
focus on reducing CPA.

Our work on targeting users via Facebook is highly relevant as we 
build on formats for mobile-related devices and we believe we will 
shortly see gains from this channel. Wagering on platforms such  
as Castle Jackpot is already 36% mobile-related, without additional 
mobile-specific traffic and advertisements. The marketing team has 
been expanded and will in 2014 start carrying out tests on a variety 
of mobile traffic sources. 

A spin-off benefit of our work targeting Facebook users, combined 
with ownership of a significant US social casino database, is the 
opportunity to engage new and existing US gaming clients on a 
marketing services basis. Two US casino marketing trials are now 
actively generating insight for Gaming Realms and our partners 
which we believe could provide a significant opportunity for the 
Group over the coming years. 

We are also in the process of enabling a new customer relationship 
management system, in order to engage real money users in 
one-to-one daily notifications and bonuses. This technique and 
system has been taken directly from the social games studio and 
has been trialled and tested using Iceland Bingo. The platform will be 
rolled out to our other real money brands over the coming months.

Initial tests in the UK market using brands such as Pocket Fruity 
and Castle Jackpot demonstrate low CPA, and in 2014 we will be 
looking to increase revenues significantly from this channel. 

Currently our focus is the UK market; we will look at new regions 
for expansion as legislation allows.

Michael Buckley 
Chairman 
19 February 2014 

Patrick Southon
Chief Executive Officer
19 February 2014

05

Gaming Realms plc Annual Report and Financial Statements 2013Our position in the market

Our products bridge two very exciting markets:  
real money and social gambling, providing a strong 
USP for the post-UK Consumption Tax era.

Our brands

Casino

Social

Business model

Business model

Real money gambling
Online and mobile based casino sites which focus  
on the UK market

Freemium social gambling
Players pay via Facebook credits to play free games 
hoping to collect rewards and complete levels

Bingo

Marketing

QuickThink
media

Business model

Business model

Online bingo
Playing 75 and 90 ball bingo where players play bingo  
and chat within chat rooms both online and via mobile/
tablet devices

Intelligent marketing for real money and  
social gambling
User acquisition for both in-house and external clients

06

Gaming Realms plc Annual Report and Financial Statements 2013Strategic Report

Gaming Realms plc Annual Report and Financial Statements 2013

Our strategy

Acquisition

Retention

Monetisation

•  New platforms
•  New marketing channels
•  New “fun” brands
•  Targeted corporate acquisition 

How are we doing this?
•	 Multiple	brands	designed	to	

achieve	low	CPAs	for	different	
marketing	channels

•	 New	platforms	which	allow	
players	to	play	across		
any	device

•  In game levels
•  Collections
•  Unified notifications
•  Algorithmic customer relationship 

management (“CRM”)

How are we doing this?
•	 Use	where	appropriate	of	the	

tools	developed	for	social	games	
which	enhance	the	player	lifetime

•	 One-to-one	consumer	marketing	
which	allows	for	a	more	in-depth	
relationship	with	the	player

•	 Selected	acquisition	such	as	

•	 Deeper	segmentation	of	player	

QuickThink	Media	Limited	which	
enhances	understanding	of	the	
latest	acquisition	methods

segments	in	order	to	
“personalise”	CRM	to	various	
player	habits

•  Freemium games
•  Database management
•  New payment methods

How are we doing this?
•	 As	wide	a	selection	of	games		

as	possible

•	 Cross	promotion	via	“cohorts”	
into	the	most	appropriate	
product

•	 New	simplified	methods	of	

payment	to	allow	for	a	seamless	
entry	into	the	gaming	experience

Our markets

The growth of  
online gambling

•	 Online	gambling	is	estimated		

to	be	worth	$42	billion	by	2015	
	Source:	H2	Gambling	Capital		
November	2013.

•	 Social	Gambling	is	estimated	to	
be	worth	£2.6	billion	by	2016
	Source:	Morgan	Stanley	Blue	Paper	
Social	Gambling	November	2012.	

H2 expects the mobile gambling market to 
continue growing at a significant rate over 
the next five years, beyond 2018 mobile 
gambling revenue will surpass that of PC. 

Based on H2 calculations regarding the 
current size of the global mobile gambling 
market, H2 has concluded a total of 
just under €4.5 billion in gross wins was 
generated via the mobile channel in 2012, 
this is forecast to grow to €5.8 billion during 
2013 and €19 billion by the end of 2018.

By the end of 2018 mobile is forecast 
to account for just under 44% of all 
interactive gambling. A phone or tablet 
device is the first and last thing many 
people look at every day.
Source:	H2	Gambling	Capital	November	2013.

Mobile focus offers an opportunity to 
attract a whole new demographic of 
gambler and it will remain a key driver 
for Gaming Realm’s future growth. This 
emerging demographic is not the same 
as traditional PC gamblers and often is 
more entertainment focused seeking value 
rather than big wins.

The UK over the next few years will see 
mobile dominating internet access. Many 
UK households have both tablet and 
mobile phones to hand. The UK was 
the first country to regulate interactive 
gambling and culturally UK consumers 
enjoy gambling as part of their weekly 
routine. In excess of 70% of the UK 
population over the age of 16 have 
gambled on one or more product in the 
last year.
Source:	Gambling	Commission,	British	Gambling	
Prevalance	Survey	2010.

It is not just online gaming which is seeing 
this mobile based transformation. Mobile 
is where Facebook has the most room 
to grow. More than half of daily active 
Facebook users are accessing the site’s 
services solely through mobile devices. 
There are an estimated three billion people 
using mobile devices worldwide, which 
means Facebook currently only reaches 
18% of all mobile device users on a daily 
basis. It is anticipated Facebook will see 
substantial traction in growing mobile 
usage in the coming years.
Source:	Pew	Research	February	2014.

From a more wide view perspective 
igambling is continuing to grow apace 
despite recent economic challenges.  
Total global gambling gross win for 
igaming is projected to rise from a total of 
€26.7 billion in 2013 to €43.3 billion  
in 2018.
Source:	Gaming	Dashboard	H2	Gaming	Capital		
7	November	2013.

07

Gaming Realms plc Annual Report and Financial Statements 2013	
	
Board of Directors

Michael Buckley 
Chairman

Patrick Southon 
Chief Executive Officer

Michael Buckley was Chairman of Cashcade, which he founded 
with Patrick Southon and Simon Collins in 2000. Cashcade 
became a leading UK based online gaming company prior to its 
sale to PartyGaming plc in 2009 for an aggregate sale 
consideration of approximately £96 million for shareholders.

Michael has invested in and been Chairman of a number of public 
companies. These include SelecTv plc, a producer of comedy and 
comedy drama series for television such as Lovejoy, Birds of a 
Feather and The New Statesman. SelecTv invested in a consortium 
which in 1991 won the franchise to create Meridian Television of 
which Michael was a founding director. He was also Chairman of 
Pacific Media plc, which invested in a number of internet backbone 
companies in Asia during the 1990s as well as creating a chain of 
movie theatres in South East Asia in partnership with United Artists 
Theatre Circuit Inc. Michael has held other public and private 
company directorships, having obtained a professional qualification 
as a chartered accountant in the UK.

Patrick has been working within the online gambling sectors for the 
last 13 years. He is particularly focused on marketing, brand 
building and media buying. Patrick was Managing Director of 
Cashcade and Managing Partner of NewGame an investment fund 
focusing on innovation within the gambling sector. His marketing 
expertise allowed Cashcade to build a distinctive and prominent 
brand identity around, among others, its flagship “Foxy Bingo” 
brand and turned the company into one of the most effective 
advertisers on British television. Based on research by TNS, 
Marketing Magazine cited Foxy Bingo as having the best-value 
television advertising between 2008 and 2010.

Simon Collins 
Executive Director

Simon was the co-founder and commercial director of Cashcade. 
He formed a range of profitable business-to-business and affiliate 
relationships for Cashcade and was an early adopter of both 
search engine and social network marketing in the monetised
digital gaming space. In 2008 and 2009, Cashcade featured in The 
Sunday Times Top 20 fastest growing technology companies and 
the business won numerous other industry awards. Following the 
sale of Cashcade Simon remained at Bwin.party until April 2011, 
where he focused on innovation, research and development as
well as the ongoing development of Cashcade’s brand in the social 
networking space. Since leaving Bwin.party, Simon joined Patrick 
Southon in setting up NewGame an investment fund focusing on 
innovation within the gambling sector.

08

Gaming Realms plc Annual Report and Financial Statements 2013Strategic Report

Mark Segal 
Chief Financial Officer

Mark Wilson 
Non-executive Director

Mark Wilson is currently strategic adviser to Sky International for 
the Americas and is an investor in media, gaming and real estate. 
Mark has held senior level leadership positions at Television Games 
Network, Music Choice International, Hubbard Enterprises, New 
Mexico Gaming, LLC and Churchill Downs, Inc. Mark received his 
undergraduate degree from Western Kentucky University with 
honours and a Juris Doctorate from the University of Louisville.

Mark recently left Bwin.party as Finance Director for the bingo 
vertical. Previous to that Mark was Finance Director of Cashcade 
until it was acquired by PartyGaming plc in July 2009. Mark was 
responsible for the full finance function, including commercial 
negotiations, business intelligence and operational support in the 
business, and was involved in the sale to PartyGaming plc and 
acquisition by Cashcade of Independent Technology Ventures in 
July 2007. Prior to joining Cashcade, in May 2005, Mark spent five 
years at the accountancy firm Martin Greene Ravden, where he 
qualified as a chartered accountant in 2003.

Jim Ryan 
Non-executive Director

Jim Ryan recently retired as the Co-CEO of Bwin.party. He has 
spent the last 12 years of his career in leadership roles within the 
online gaming sector. Jim has led a number of the industry’s 
largest merger and acquisition transactions which include the 
merger of PartyGaming plc and Bwin, the acquisitions of 
Cashcade (Foxy Bingo) and the World Poker Tour and the sale of 
St Minver Limited. Jim held senior posts at three publicly listed 
companies as President and Chief Executive Officer of Excapsa 
Software Inc and as Chief Financial Officer of CryptoLogic Inc. and 
Chief Financial Officer of SXC Health Solutions Corp and was CEO 
of St. Minver Limited. Jim also held senior management posts at 
Procuron Inc., Metcan Information Technologies Inc and Epson 
Canada Limited. Educated at Brock University (Goodman School 
of Business) in Ontario, Canada, where he obtained a business 
degree with first class honours, Jim obtained professional 
qualifications as a chartered accountant and certified public 
accountant from the Canadian Institute of Chartered Accountants.

09

Gaming Realms plc Annual Report and Financial Statements 2013Directors Report

The Directors present their annual report together 
with the audited financial statements for the period 
ended 30 September 2013.

Principal activities
The principal activities of Pursuit Dynamics PLC (now known as 
Gaming Realms plc “the Company”) and its subsidiaries (together 
“the Group”), prior to the reverse acquisition on the 1 August 2013, 
were the development and commercialisation of its innovative PDX 
platform technology within a number of industries, and the sale of 
ancillary products to those industries. On 26 February 2013, the 
Board completed its review of options for the business and 
concluded that shareholder value would be best maximised by the 
orderly liquidation of the Group’s subsidiaries’ assets and to review 
the strategic options available to create value for shareholders. 

On 1 August 2013, Bingo Realms Limited completed a reverse 
takeover of the Company. Following the acquisition the nature of 
the Company’s business transformed and the name of the 
Company changed to Gaming Realms plc to reflect its new 
activities. On 1 August 2013 Gaming Realms plc also acquired 
Alchemy Bet Limited and Bejig Limited for £4,581,035 in total.

Results and dividends
The results for the year are set out on page 15. The Company will 
not be paying a dividend this year.

Disclosures to auditors
The Directors who held office at the date of approval of this 
Directors’ Report confirm that, so far as they are aware, there is no 
relevant audit information of which the Company’s auditor is 
unaware; and each Director has taken steps that ought to have 
been taken as a Director to make themselves aware of any relevant 
audit information and to establish that the Company’s auditor is 
aware of that information.

BDO LLP, who were appointed during the year as auditors of the 
Company by the Directors, have expressed their willingness to 
continue in office and a resolution to reappoint them will be 
proposed for the Annual General Meeting in accordance with 
Section 489 of the Companies Act 2006.

These financial statements present the results of Bingo Realms 
Limited from 2 July 2012 together with the results of the enlarged 
Group from 1 August 2013 to 30 September 2013.

Details of the Group’s business review, principal risks and 
uncertainties, key performance indicators and other matters are 
given in the Strategic Report on page 2.

During the period, Bingo Realms Limited provided marketing 
services to interactive gambling operators. From the acquisition 
date, the Group provided and marketed interactive bingo and 
casino services to customers in the UK and social gaming on 
Facebook to customers in the US and Europe.

Financial instruments
Details of the Group’s financial risk management objectives and 
policies are included in note 19 to the financial statements. 

Names of Directors and dates of any changes
The Directors who served during the year and to the date of this report were:

Andrew Quinn
Brian Sweeney
Jeremy Pelczer
Bernard Bulkin
Hagen Gehringer
Paul Banner
Phil Corbishley
Michael Buckley
Patrick Southon
Mark Segal
Simon Collins
Jim Ryan
Mark Wilson

10

(resigned 4 December 2012)
(resigned 4 December 2012)
(resigned 4 December 2012)
(resigned 1 August 2013)
(appointed 4 December 2012, resigned 28 March 2013)
(appointed 4 December 2012, resigned 1 August 2013) 
(appointed 4 December 2012, resigned 1 August 2013) 
(appointed 1 August 2013)
(appointed 1 August 2013)
(appointed 1 August 2013)
(appointed 1 August 2013)
(appointed 1 August 2013)
(appointed 1 August 2013)

Gaming Realms plc Annual Report and Financial Statements 2013Strategic Report

Events after reporting date
On 10 December 2013, the Group acquired QuickThink Media 
Limited for an estimated total consideration of £2,220,850, 
comprising in £1,470,850 cash and a deferred payment of 
3,571,428 ordinary shares being the equivalent of approximately 
£750,000 at a price of 21 pence per share to be allotted and 
admitted to trading 12 months from completion. QuickThink Media 
Limited is a specialist online gaming marketing agency which will 
enhance Gaming Realm’s activities by cost-effectively capturing 
new users across emerging digital channels such as Facebook.

Where such restrictions exist, or come into existence in the future, 
and/or in each case are actively enforced, the Group may not be 
able to offer its gambling/gaming services, or may be required to 
seek on-shore gambling/gaming licenses local to these territories. 
Restrictions on promotion and/or the operation of remote gambling/
gaming services in any particular location might also diminish or 
inhibit the Group’s ability to secure distribution in such territories. 

It is not considered likely that such changes in legislation that will 
materially impact the business will be made at the present time.

On the same day, Gaming Realms also raised a further £2,400,000 
through the placing of 11,476,190 new ordinary shares at 21 pence 
per share.

Future developments
Future developments are discussed in the Chairman’s and  
Chief Executive’s Review.

Principal risks and uncertainties
Dependence on third parties  
The Group’s business is dependent on third party developers (who 
are building the gambling platform and software for Bingo Godz 
and Castle Jackpot), gambling operators (Gaming Realms is 
marketing the products) and software providers (who provide 
various tools to increase efficiency in the Group). The Group is also 
dependent on mobile networks, mobile content providers and 
media groups, as well as other service providers who, for example, 
provide payment processing and customer age and ID verification. 
If there are any interruptions to the products or services provided 
by other third parties or if there are problems with them supplying 
the products or services, the Group’s business could be adversely 
affected. To mitigate this risk of interruption to products and 
services supplied the Group uses reliable and established industry 
suppliers as well as ensuring that contractual agreements with key 
partners are adequate to offer protection to the Group.

Regulatory risk  
During the year, the Group’s gambling activities have been 
operated under the jurisdiction of the UK Gambling Commission, 
where it is licensed, and its gambling operations are based. The 
regime under which the UK permits remote gambling operations to 
be operated within its jurisdiction may be altered or restricted 
through legislation in the UK, which could render the Group’s 
operating base unusable or uneconomic. In addition, territories 
where the Group wishes to market its UK-based gambling services 
may impose restrictions upon remote gambling services which 
would restrict the Group’s ability to market to potential customers 
in that territory or to service existing customers by, for example, 
restricting financial transactions.

Technological/industry standards change  
As a developing online business, the IT systems are critical to 
operations. The Group is reliant on the performance of these 
systems. Changes may render the Group’s existing products 
obsolete and unmarketable if the Group is unable to respond in a 
timely fashion. To mitigate this risk the Group continually monitors 
customer habits and technological advancements in order to ensure 
we are best placed to respond to industrial change as far as 
possible. The Group takes information technology risks seriously 
and keeps its policies under review in order to mitigate these risks.

Taxation risk
The Group aims to ensure that each legal entity within the Group is 
a tax resident of the jurisdiction in which it is incorporated and has 
no taxable presence in any other jurisdiction. While the Group’s 
customers are located predominantly in the UK, where customers 
are located elsewhere those jurisdictions may seek to tax such 
activity which could have an adverse effect on the amount of tax 
payable by the Group or on customers’ behaviour. 

The UK Government announced that the new “point of consumption” 
system for remote gaming duty will come into force on 1 December 
2014 whilst precise details are still uncertain, it is expected that gaming 
operators will be required to pay UK tax on revenue generated from 
customers in the UK no matter where the operator is located. The 
proposed duty will be taxed at 15% of the net stake receipts. The 
introduction of the new tax regime will affect the profitability of our 
products currently operating on a non-UK licence. 

The Group actively monitors taxation risk and takes such steps as 
it considers necessary to minimise such risks.

Patrick Southon
Chief Executive Officer
19 February 2014

11

Gaming Realms plc Annual Report and Financial Statements 2013Statement of Directors’ 
Responsibilities 

The Directors are responsible for preparing the annual report  
and the financial statements in accordance with applicable law  
and regulations. 

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors have elected to 
prepare the Group financial statements in accordance with 
applicable law and International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union and the Parent 
company financial statements in accordance with applicable law 
and UK accounting standards (UK Generally Accepted Accounting 
Practice). Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give a true 
and fair view of the state of affairs of the Group and Company and 
of the profit or loss of the Group for that period. The Directors are 
also required to prepare financial statements in accordance with 
the rules of the London Stock Exchange for companies trading 
securities on the Alternative Investment Market (“AIM”).

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Company and enable them to ensure that 
the financial statements comply with the requirements of the 
Companies Act 2006. They are also responsible for safeguarding 
the assets of the Company and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities. 

Website publication
The Directors are responsible for ensuring the annual report  
and the financial statements are made available on a website. 
Financial statements are published on the Company’s website in 
accordance with legislation in the UK governing the preparation 
and dissemination of financial statements, which may vary from 
legislation in other jurisdictions. The maintenance and integrity of 
the Company’s website is the responsibility of the Directors. The 
Directors’ responsibility also extends to the ongoing integrity of the 
financial statements contained therein.

In preparing these financial statements, the Directors are  
required to:

•	 select suitable accounting policies and then apply them 

consistently; 

•	 make judgements and accounting estimates that are 

reasonable and prudent; 

•	 state whether they have been prepared in accordance with 
IFRSs as adopted by the European Union, subject to any 
material departures disclosed and explained in the financial 
statements; and 

•	 prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

12

Gaming Realms plc Annual Report and Financial Statements 2013Governance

Corporate Governance

Although companies traded on AIM are not required to provide 
corporate governance disclosure, or follow guidelines in the UK 
Corporate Governance Code (“the Code”) issued by the Financial 
Reporting Council (“FRC”), the Directors recognise the value and 
importance of high standards of corporate governance. 

The Company follows the recommendations on corporate 
governance from the Quoted Companies Alliance for companies 
with shares traded on AIM. 

Given the Company’s size and the constitution of the Board, the 
following is a brief summary of the main aspects of corporate 
governance currently in place. 

accounting and internal control systems in use by the Group.  
The Audit Committee has unrestricted access to the Company’s 
auditors. Under its terms of reference, the Audit Committee 
monitors, amongst other matters, the integrity of the Group’s 
financial statements. The Committee is responsible for monitoring 
the effectiveness of the external audit process and making 
recommendations to the Board in relation to the re-appointment  
of the external auditors. It is responsible for ensuring that an 
appropriate business relationship is maintained between the  
Group and the external auditors, including reviewing non-audit 
services and fees. The Committee meets with Executive Directors 
and management as well as meeting privately with the  
external auditors. 

With effect from the admission to AIM in August 2013, the Board 
has established an Audit Committee and a Remuneration 
Committee with formally delegated responsibilities. 

As the Board is small, there is not a separate Nominations 
Committee and the Board as a whole considers recommendations 
for appointments to the Board. 

The Remuneration Committee is chaired by Mark Wilson. Its other 
members are Michael Buckley and Jim Ryan. This committee 
reviews the performance of the Executive Directors and makes 
recommendations to the Board on matters relating to their 
remuneration and terms of employment. The Remuneration 
Committee also makes recommendations to the Board on 
proposals for the granting of share options and other equity 
incentives. The Board sets the remuneration and terms and 
conditions of appointment of the Non-executive Directors. 

The Audit Committee is chaired by Jim Ryan. Its other members 
are Mark Wilson and Michael Buckley. The Committee determines 
the terms of engagement of the Company’s auditors and, in 
consultation with them, the scope of the audit. It receives and 
reviews reports from management and the Company’s auditors 
relating to the interim and annual financial statements and the 

The Directors follow the guidance set out by Rule 21 of AIM Rules 
relating to dealings by Directors in the Company’s securities  
and, to this end, the Company has adopted an appropriate share 
dealing code. 

Going concern 
Under company law, the Company’s Directors are required to 
consider whether it is appropriate to prepare financial statements 
on the basis that the Group and Company are a going concern.  
As part of the normal business practice the Group prepares  
annual and three year plans and, in reviewing this information,  
the Company’s Directors are satisfied that the Group and the 
Company have reasonable resources and future cash flows to 
enable them to continue in business for the foreseeable future. For 
this reason, the Company and Group continue to adopt the going 
concern basis in preparing the financial statements.

13

Gaming Realms plc Annual Report and Financial Statements 2013 
 
 
 
 
 
 
 
Independent Auditor’s report to the members  
of Gaming Realms plc

We have audited the financial statements of Gaming Realms plc  
for the period ended 30 September 2013 which comprise the 
consolidated statement of profit and loss and other comprehensive 
income, the consolidated statement of financial position, the 
consolidated statement of cash flows, the consolidated statement 
of changes in equity, the company balance sheet and the related 
notes.  The financial reporting framework that has been applied  
in the preparation of the group financial statements is applicable 
law and International Financial Reporting Standards (IFRSs) as 
adopted by the European Union.  The financial reporting framework 
that has been applied in preparation of the parent company 
financial statements is applicable law and United Kingdom 
Accounting Standards (United Kingdom Generally Accepted 
Accounting Practice).

This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state 
to the Company’s members those matters we are required to state 
to them in an auditor’s report and for no other purpose. To the 
fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Opinion on financial statements
In our opinion: 

•	 the financial statements give a true and fair view of the state of the 
Group’s and the Parent company’s affairs as at 30 September 
2013 and of the Group’s loss for the period then ended;

•	 the Group financial statements have been properly prepared in 
accordance with IFRSs as adopted by the European Union;
•	 the Parent company’s financial statements have been properly 

prepared in accordance with UK Generally Accepted 
Accounting Practice; and

•	 the financial statements have been prepared in accordance with 

the requirements of the Companies Act 2006.

Opinion on other matters prescribed by  
the Companies Act 2006
In our opinion the information given in the strategic report and 
Directors’ report for the financial period for which the financial 
statements are prepared is consistent with the financial statements. 

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters  
where the Companies Act 2006 requires us to report to you if,  
in our opinion:

Respective responsibilities of Directors and auditors
As explained more fully in the statement of directors’ 
responsibilities, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true 
and fair view.  Our responsibility is to audit and express an opinion 
on the financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland). Those 
standards require us to comply with the Financial Reporting 
Council’s (FRC’s) Ethical Standards for Auditors.

•	 adequate accounting records have not been kept by the Parent 

company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•	 the Parent company financial statements are not in agreement 

with the accounting records and returns; or

•	 certain disclosures of Directors’ remuneration specified by law 

are not made; or

•	 we have not received all the information and explanations we 

require for our audit.

Scope of the audit of the financial statements
A description of the scope of an audit of financial  
statements is provided on the FRC’s website at  
www.frc.org.uk/auditscopeukprivate.

Kieran Storan (senior statutory auditor)
For and on behalf of BDO LLP, statutory auditor
London
19 February 2014

BDO LLP is a limited liability partnership registered in England and 
Wales (with registered number OC305127).

14

Gaming Realms plc Annual Report and Financial Statements 2013Consolidated statement of profit and loss and other 
comprehensive income
For the period 2 July 2012 to 30 September 2013

Revenue
Marketing expenses
Operating expenses
Administrative expenses

 Adjusted EBITDA
 Listing and acquisition costs
 Share-based payment arising on reverse transaction
 Share-based payment

 EBITDA

Amortisation of intangible assets
Depreciation of property, plant and equipment
Finance expense
Finance income

Loss before tax
Tax expense
Loss and total comprehensive income for the financial period

Earnings per share 
Loss per share
  Basic and diluted (pence)

The notes on pages 19 to 39 form part of these financial statements.

2 July 2012 to 
30 September 
2013
£

881,060
(1,750,777)
(348,260)
(1,105,366)

(2,323,343)
(436,341)
(319,348)
(36,471)

(3,115,503)

(169,686)
(3,015)
(3,313)
1,886

(3,289,631)
–
(3,289,631)

Note

3
3

3
24
23

3
3
9
9

10

11

(9.03)

15

Gaming Realms plc Annual Report and Financial Statements 2013Financial StatementsConsolidated statement of financial position 
As at 30 September 2013

Assets
Non-current assets
Property, plant and equipment 
Goodwill
Intangible assets
Other assets

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Current liabilities
Trade and other payables
Loans and borrowings

Non-current liabilities
Loans and borrowings

Total liabilities

Net assets

Equity
Share capital
Share premium reserve
Merger reserve
Retained earnings

Total equity

30 September
2013
£

Note

12
13
13
14

16
15

17
18

18

20
21
21
21

59,640
4,810,187
1,105,471
57,598

6,032,896

1,344,776
5,185,323

6,530,099

12,562,995

1,778,287
24,000

1,802,287

20,504

20,504

1,822,791

10,740,204

14,633,369
70,437,354
(71,077,359)
(3,253,160)

10,740,204

The notes on pages 19 to 39 form part of these financial statements. The financial statements were approved and authorised for issue by 
the Board of Directors on 19 February 2014 and were signed on its behalf by:

Patrick Southon
Chief Executive Officer 

16

Gaming Realms plc Annual Report and Financial Statements 2013Consolidated statement of cash flows
For the period 2 July 2012 to 30 September 2013

Cash flows from operating activities
Loss for the period
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible fixed assets
Finance income
Finance expense
Fair value adjustment to equity interest held
Share-based payment arising on reverse transaction
Share-based payment expense

Increase in trade and other receivables
Decrease in trade and other payables
Increase in other assets

Net cash flows from operating activities

Investing activities
Acquisition of subsidiary, net of cash acquired 
Investments
Purchases of property, plant and equipment
Purchase of intangibles
Interest received

Net cash from investing activities

Financing activities
Acquisition of Gaming Realms plc, net of cash acquired
Proceeds of Ordinary Share issue
Issuance cost of shares
Repayment of other loans
Interest paid 

Net cash from financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

The notes on pages 19 to 39 form part of these financial statements.

Note

12
13
9
9
24
24
23

24
24
12
13
9

24

2013
£

(3,289,631)

3,015
169,686
(1,886)
3,313
38,187
319,348
36,471

(658,500)
(408,507)
(2,000)

(3,790,504)

119,622
(533,842)
(34,706)
(410,206)
1,886

(857,246)

3,838,539
5,910,010
(30,016)
(4,000)
(3,313)

9,711,220
5,063,470
–

15

5,063,470

17

Gaming Realms plc Annual Report and Financial Statements 2013Financial StatementsConsolidated statement of changes in equity 
For the period ended 30 September 2013

2 July 2012
Loss for the period
Issue of share capital
Adjustments in respect of reverse transaction
Shares issued as part of the consideration in a  

business combination (Note 24)

Shares issued as part of the capital raising
Cost of issue of Ordinary Share capital
Share-based payment – share options (Note 23)

Share 
capital
£

Share 
premium
£

Merger 
reserve
£

–
–
223,750
8,262,661

3,523,873
2,623,085
–
–

–
–
2,276,250
67,404,195

–
–
–
(72,134,521)

–
786,925
(30,016)
–

1,057,162
–
–
–

Retained 
earnings
£

–
(3,289,631)
–
–

–
–
–
36,471

Total 
equity
£

–
(3,289,631)
2,500,000
3,532,335

4,581,035
3,410,010
(30,016)
36,471

30 September 2013

14,633,369

70,437,354

(71,077,359)

(3,253,160)

10,740,204

The notes on pages 19 to 39 form part of these financial statements.

18

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  
financial statements
For the period ended 30 September 2013

1. Accounting policies
General information
Gaming Realms plc (“the Company”) and its subsidiaries (together “the Group”).

The Company is admitted to trading on AIM of the London Stock Exchange. It is incorporated and domiciled in the UK.  
The address of its registered office is 44 Southampton Buildings, London WC2A 1AP.

Basis of preparation
The principal accounting policies adopted in the preparation of both the Company and the consolidated financial statements are set  
out below.

The consolidated financial statements are presented in sterling.

These financial statements have been prepared in accordance with International Financial Reporting Standards, International Accounting 
Standards and Interpretations (collectively IFRSs) as adpoted by the EU. 

The preparation of financial statements in compliance with adopted IFRSs requires the use of certain critical accounting estimates. It also 
requires Group management to exercise judgement in applying the Group’s accounting policies. The areas where significant judgements 
and estimates have been made in preparing the financial statements and their effect are disclosed in Note 2.

Basis of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of the Company as at 30 September 2013 
and the results of all subsidiaries for the period then ended. 

Subsidiaries are all those entities over which the Group has the power to govern the financial and operating policies, generally 
accompanying a shareholding of more than one-half of the voting rights. The effects of potential exercisable voting rights are considered 
when assessing whether control exists. Subsidiaries are fully consolidated from the date on which control is transferred to the Group. 
They are de-consolidated from the date that control ceases.

During the year, the Company (formerly known as Pursuit Dynamics PLC) acquired 100% of the share capital of Bingo Realms Limited. 
The Company issued 57,692,309 shares to the original shareholders of Bingo Realms Limited.

The issue of shares resulted in Bingo Realms Limited’s original shareholders holding a majority share in the Company. 

This transaction did not meet the definition of a business combination in IFRS 3 “Business Combinations”. The transaction has therefore 
been accounted for in the consolidated financial statements in accordance with IFRS 2 “Share-based payment” and has been 
accounted for as a continuation of the financial statements of Bingo Realms Limited, together with a deemed issue of shares, equivalent 
to the shares held by the former shareholders of the Company. Bingo Realms Limited was incorporated on the 2 July 2012, no accounts 
have been produced since its incorporation therefore the consolidated statement of profit and loss and other comprehensive income 
included in these financial statements is for the period 2 July 2012 to 30 September 2013.

Intercompany transactions, balances and unrealised gains on transactions between entities in the Group are eliminated. Unrealised 
losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. Accounting policies of 
subsidiaries have been changed where necessary to ensure consistency with the policies adopted by the Group.

The consolidated financial statements incorporate the results of business combinations using the acquisition method. In the statement of 
financial position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the 
acquisition date. The results of acquired operations are included in the consolidated statement of comprehensive income from the date 
on which control is obtained. They are deconsolidated from the date on which control ceases.

Revenue
Revenue comprises net gaming revenue derived from online gambling operations, commissions on marketing services and social gaming.

Net gaming revenue derived from real money gaming
Net gaming revenue derives from online gambling operations and is defined as the difference between the amounts of bets placed by 
the players less amounts won by players. It is stated after deduction of certain bonuses, jackpots and prizes granted to players.

19

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements1. Accounting policies continued
Net gaming revenue is recognised to the extent that its probable economic benefits will flow to the Group and the revenue can be reliably 
measured. Revenue is recognised in the accounting periods in which the transactions occur.

Marketing services
Revenue is derived from marketing services provided in relation to online bingo and casino products. The commission revenue is 
calculated as a percentage of net gaming revenue from the operators.

Commission revenue is recognised to the extent that the probable economic benefits will flow to the Group and the revenue can be 
reliably measured. Revenue is recognised in the accounting periods in which the transactions occur.

Social gaming revenue
Social gaming revenue derives from the purchase of credits and awards on the social gaming sites. Social gaming revenue is recognised 
to the extent that it is probable economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is 
recognised in the accounting periods in which the transactions occur.

Goodwill
Goodwill represents the excess of the cost of a business combination over the total acquisition date fair value of the identifiable assets, 
liabilities and contingent liabilities acquired. 

Cost comprises the fair value of assets given, liabilities assumed and equity instruments issued, plus the amount of any non-controlling 
interests in the acquiree plus, if the business combination is achieved in stages, the fair value of the existing equity interest in the acquiree. 

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated statement of 
comprehensive income. Where the fair value of identifiable assets, liabilities and contingent liabilities exceed the fair value of 
consideration paid, the excess is credited in full to the consolidated statement of comprehensive income on the acquisition date.

Impairment of non-financial assets
Impairment tests on goodwill and other intangible assets with indefinite useful economic lives are undertaken annually at the financial 
year end. Other non-financial assets are subject to impairment tests whenever events or changes in circumstances indicate that their 
carrying amount may not be recoverable. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in 
use and fair value less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest 
group of assets to which it belongs for which there are separately identifiable cash flows; its cash generating units (“CGUs”). Goodwill is 
allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from a business combination that gives rise to 
the goodwill.

Impairment charges are included in profit or loss, except to the extent they reverse gains previously recognised in other comprehensive 
income. An impairment loss recognised for goodwill is not reversed.

Foreign currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they 
operate (their “functional currency”) are recorded at the rates ruling when the transactions occur. Foreign currency monetary assets and 
liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled monetary 
assets and liabilities are recognised immediately in statement of comprehensive income.

On consolidation, the results of overseas operations are translated into sterling at rates approximating to those ruling when the 
transactions took place. All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, 
are translated at the rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate 
and the results of overseas operations at actual rate are recognised in other comprehensive income and accumulated in the foreign 
exchange reserve.

Exchange differences recognised as profit or loss in Group entities’ separate financial statements on the translation of long-term 
monetary items forming part of the Group’s net investment in the overseas operation concerned are reclassified to other comprehensive 
income and accumulated in the foreign exchange reserve on consolidation.

On disposal of a foreign operation, the cumulative exchange differences recognised in the foreign exchange reserve relating to that 
operation up to the date of disposal are transferred to the consolidated statement of comprehensive income as part of the profit or loss 
on disposal.

20

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 2013Financial assets
The Group classifies its financial assets depending on the purpose for which the asset was acquired. The Group has not classified any of 
its financial assets as held to maturity.

The Group’s accounting policies for financial assets are as follows:

Loans and receivables
These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They arise 
principally through the provision of goods and services to customers (e.g. trade receivables), but also incorporate other types of 
contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable to their 
acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less provision for 
impairment. 

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Group will be unable to collect all of the amounts due under the terms 
receivable, the amount of such a provision being the difference between the net carrying amount and the present value of the future 
expected cash flows associated with the impaired receivable. For trade receivables, which are reported net, such provisions are 
recorded in a separate allowance account with the loss being recognised within administrative expenses in the consolidated statement of 
comprehensive income. On confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is written 
off against the associated provision.

The Group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the consolidated statement 
of financial position. 

Cash and cash equivalents includes cash in hand, deposits held at call with banks and other short-term highly liquid investments with 
original maturities of three months or less.

Financial liabilities
Financial liabilities held by the Group consist of trade payables and other short-term monetary liabilities. 

Financial liabilities are initially recognised at fair value net of any transaction costs directly attributable to the issue of the instrument and 
subsequently at amortised cost.

Share capital
Financial instruments issued by the Group are classified as equity only to the extent that they do not meet the definition of a financial 
liability or financial asset.

The Group’s Ordinary Shares are classified as equity instruments.

Share-based payments
Where equity-settled share options are awarded to employees, the fair value of the options at the date of grant is charged to the 
consolidated statement of comprehensive income over the vesting period. Non-market vesting conditions are taken into account by 
adjusting the number of equity instruments expected to vest at each reporting date so that, ultimately, the cumulative amount recognised 
over the vesting period is based on the number of options that eventually vest. Non-vesting conditions and market vesting conditions are 
factored into the fair value of the options granted. As long as all other vesting conditions are satisfied, a charge is made irrespective of 
whether the market vesting conditions are satisfied. The cumulative expense is not adjusted for failure to achieve a market vesting 
condition or where a non-vesting condition is not satisfied.

Where equity instruments are granted to persons other than employees, the consolidated statement of comprehensive income is 
charged with the fair value of goods and services received.

The fair value of share options issued without market-based vesting conditions is measured by the application of the Black-Scholes 
option pricing model by reference to the grant date of the options. The fair value of share options issued with market-based vesting 
conditions is measured by use of the Monte Carlo method.

Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their useful 
economic lives. 

21

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements1. Accounting policies continued
Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other contractual/
legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques (see section related to 
critical estimates and judgements Note 2).

In-process research and development programmes acquired in such combinations are recognised as an asset even if subsequent 
expenditure is written off because the criteria specified in the policy for development costs below are not met.

The significant intangibles recognised by the Group, their useful economic lives and the methods used to determine the cost of 
intangibles acquired in a business combination are as follows:

Internally generated intangible assets (development costs)
Expenditure on internally developed products is capitalised if it can be demonstrated that:

•	 it is technically feasible to develop the product for it to be sold;
•	 adequate resources are available to complete the development;
•	 there is an intention to complete and sell the product;
•	 the Group is able to sell the product;
•	 sale of the product will generate future economic benefits; and
•	 expenditure on the project can be measured reliably.

Capitalised development costs are amortised over the periods the Group expects to benefit from selling the products developed. 

Development expenditure not satisfying the above criteria and expenditure on the research phase of internal projects are recognised in 
the consolidated statement of comprehensive income as incurred.

Intangible asset

Customer databases
Development costs
Software

Useful economic life

1–2 years
3 years
3 years

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement of 
financial position differs from its tax base, except for differences arising on:

•	 The initial recognition of goodwill
•	 The initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting or taxable profit

•	 Investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference 

and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which 
the difference can be utilised. 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date 
and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered). 

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly attributable 
costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The corresponding liability is 
recognised within provisions.

Depreciation is provided on all property, plant and equipment at rates calculated to write off the cost less estimated residual value, of 
each asset evenly over its expected useful life as follows:

Office, furniture and equipment – 20% per annum straight-line
– 33% per annum straight-line
Computer equipment 
– Over the life of the lease
Leasehold improvements 

22

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 2013Player liabilities
Liabilities to players comprise the amounts that are credited to customers’ accounts including provision for bonuses granted by the 
Group. These amounts are repayable in accordance with the applicable terms and conditions. 

Provisions
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which it is probable 
that it will result in an outflow of economic benefit that can be reasonably estimated.

The following new standards, amendments and interpretations are also effective for the first time in these financial statements:

•	 IAS 1 Presentation of Financial Statements 
•	 IAS 16 Property, Plant and Equipment 
•	 IAS 32 Financial Instruments: Presentation IFRSs 

The following new standards, interpretations and amendments, are effective for annual periods beginning on or after 1 October 2013:

•	 IFRS 10 Consolidated Financial Statements
•	 IFRS 12 Disclosure of Interests in Other Entities 
•	 IFRS 13 Fair Value Measurement 
•	 IAS 19 Employee Benefits (Revised 2011)
•	 IAS 27 Separate Financial Statements (Amendments)
•	 IAS 28 Investments in Associates and Joint Ventures (Amendments)
•	 Disclosures – Offsetting Financial Assets and Liabilities (Amendments to IFRS 7)
•	 Offsetting Financial Assets and Financial Liabilities (Amendments to IAS 32) (effective for annual periods beginning on or after  

1 January 2014)

•	 IFRS 9 Financial Instruments (effective for annual periods beginning on or after 1 January 2015).

None of the other new standards, interpretations and amendments, which are effective for periods beginning after 1 October 2013 and 
which have not been adopted early, are expected to have a material effect on the Group’s future financial statements. 

2. Critical accounting estimates and judgements
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated based 
on historical experience and other factors, including expectations of future events that are believed to be reasonable under the 
circumstances. In the future, actual experience may differ from these estimates and assumptions. The estimates and assumptions that 
have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are 
discussed below.

(a) Revenue recognition
Social gaming revenue is recognised as the service is delivered. This is considered to be when the player buys credits to play the game 
on the basis that there is no further service to be delivered. 

Net gaming revenue is derived from real money gaming and is recognised as the total wagers less wins less promotional money to players.

(b) Capitalisation and amortisation of development costs
The identification of development costs that meet the criteria for capitalisation is dependent on management’s judgement and 
knowledge of the work done. Development costs of gaming software platforms are separately identified. Judgements are based on the 
information available at each period end. Economic success of any development is assessed on a reasonable basis but remains 
uncertain at the time of recognition. 

Capitalised development costs are subject to amortisation over its useful life and reviewed for impairment whenever events or changes in 
circumstances indicate that the carrying amount may not be recoverable. The Group amortises the assets over the life of the product. 
The estimated useful life of these assets at period end is three years.

(c) Deferred tax
Deferred tax assets and liabilities are recognised for temporary differences and for tax loss carry-forwards. The assessment of temporary 
differences and tax loss carry-forwards is based on management’s estimates of future taxable profits against which the temporary 
differences and loss carry-forwards may be utilised.

The Group has not recognised a deferred tax asset in respect of their losses given that this is the Group’s first period of operation and 
there is no track record of taxable profits at this time. Deferred tax assets will be recognised when the Group has established a track 
record of expected future taxable profit.

23

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements 
2. Critical accounting estimates and judgements continued
(d) Valuation of assets acquired on business combinations 
Identifiable assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 are recognised at their fair 
value at the acquisition date. The identified intangibles are capitalised if they are separable from the acquired entity. The amounts 
ascribed to these assets are arrived at by using appropriate valuation techniques to determine the fair value. Capitalised intangible assets 
are amortised over the useful economic life of the assets. This has ranged between twelve months to three years for acquisitions to date. 

(e) Impairment of goodwill and other intangible assets
Goodwill and other intangible assets are reviewed for impairment and their values are written-down on the basis of the Group’s 
expectations of future economic benefits expected to be received by the Group. Any process which attempts to estimate future 
outcomes is subject to uncertainty. Where it is believed that the estimation uncertainty can give rise to material differences in asset 
carrying values, this will be stated in the relevant notes to the financial statements.

3. Expenses by nature

Operating and administration costs are stated after charging:
Employee benefit expenses (see Note 7)
Depreciation of property, plant and equipment 
Amortisation of intangible assets
Advertising expenses
Share-based payment arising on reverse transaction
Equity-settled share-based payment charge
Listing and acquisition costs

4. Auditor’s remuneration
During the period the Group obtained the following services from the Company’s auditor:

Fees payable to the Company’s auditor for the audit of consolidated and subsidiary financial statements 
Fees payable to the Company’s auditor for other services:
Other acquisition and assurance services
Tax advisory services

5. Key management personnel remuneration

Short-term benefits of key management personnel
Share-based benefits of key management personnel

2013
£

524,656
3,015
169,686
1,750,777
319,348
36,471
436,341

2013
£

75,000

127,300
3,000

2013
£
280,167
36,471

316,638

The table represents remuneration paid to the key management personnel of the consolidated entity consisting of Bingo Realms Limited for 
the period ended 30 September 2013 and the Company and its subsidiaries for the period from 1 August 2013 to 30 September 2013.

24

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 20136. Directors’ remuneration
The following table presents the Directors’ remunerations of the Company for the year ended 30 September 2013. The table includes 
both Directors in office before and after the reverse transaction:

Roland Pieper (resigned 14 December 2011)
Richard Webster (resigned 30 September 2012)
Andrew J Quinn (resigned 4 December 2012)
Brian N C Sweeney (resigned 4 December 2012)
Jeremy Pelczer (resigned 4 December 2012)
Bernard Bulkin (resigned 31 July 2013)
Philip Corbishley (appointed 4 December 2012,  

resigned 31 July 2013)

Paul Banner (appointed 4 December 2012,  

resigned 31 July 2013)

Hagen Gehringer (appointed 4 December 2012,  

resigned 28 March 2013)

Michael Buckley (appointed 1 August 2013)
Patrick Southon (appointed 1 August 2013)
Simon Collins (appointed 1 August 2013)
Mark Segal (appointed 1 August 2013)
Jim Ryan (appointed 1 August 2013)
Mark Wilson (appointed 1 August 2013)

Salary  
and fees 
£

–
–
10,000
8,333
22,142
41,667

110,043

24,000

130,234
6,667
20,000
18,333
18,333
6,667
6,667

423,086

Termination 
payment 
£

–
15,000
–
–
–
–

–

–

–
–
–
–
–
–
–

Benefits 
£

–
59
–
–
30
–

–

–

–
–
–
–
–
–
–

15,000

89

Directors’ interests in long-term incentive plans
The Directors’ Ordinary Shares in the Company, were as follows:

£0.01 Ordinary Shares

Andrew J Quinn*
Brian N C Sweeney*
Richard Webster*
Jeremy Pelczer*
Bernard Bulkin*

2013 
Total 
£

–
15,059
10,000
8,333
22,172
41,667

110,043

24,000

130,234
6,667
20,000
18,333
18,333
6,667
6,667

435,175

2012 
Total 
£

68,902
364,684
60,000
50,000
201,251
50,000

–

–

–
–
–
–
–
–
–

794,837

2012
Number of shares

191,250
191,450
15,625
15,000
1,687

*  On 1 August 2013, a resolution was passed to reorganise the Company’s existing share capital. The reorganisation resulted in the share consolidation whereby every ten existing 

shares were consolidated into one New Ordinary Share.

£0.10 Ordinary Shares

Michael Buckley
Patrick Southon
Simon Collins
Mark Segal
Jim Ryan
Mark Wilson

2013
Number of shares

16,300,000
10,397,039
10,347,039
644,607
384,615
384,615

25

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements6. Directors’ remuneration continued
The Directors’ interests in share options, over Ordinary Shares in the Company, were as follows:

Andrew J Quinn2
Brian N C Sweeney2
Richard Webster3
Richard Webster3
Jeremy Pelczer3
Hagen Gehringer3
Bernard Bulkin3
Bernard Bulkin4
Paul Banner4
Phil Corbishley4
Michael Buckley5
Patrick Southon5
Simon Collins5
Mark Segal5
Jim Ryan6
Mark Wilson6

Option at 
30 September 
2012

Option 
granted

25,000
10,000
21,000
20,000
30,000
20,000
10,000

Options 
lapsed

(25,000)
(10,000)
(21,000)
(20,000)
(30,000)
(20,000)
(10,000)

140,000
100,000
140,000
5,769,230
5,769,230
4,615,384
3,076,923
769,230
769,230

Option at 
30 September 
2013

140,000
100,000
140,000
5,769,230
5,769,230
4,615,384
3,076,923
769,230
769,230

Exercise 
price

£21.25
£21.25
£38.90
£10.00
£10.00
£10.00
£10.00
£0.30
£0.30
£0.30
£0.01
£0.01
£0.01
£0.01
£0.13
£0.13

Date of grant

7 June 2005
7 June 2005
6 December 2010
12 March 2012
12 March 2012
27 March 2012
12 March 2012
26 February 2013
26 February 2013
26 February 2013
1 August 2013
1 August 2013
1 August 2013
1 August 2013
1 August 2013
1 August 2013

1 2012 comparatives have been restated following the 10:1 share consolidation on the 1 August 2013.

2  On 17 March 2005 the rules of the Share Option Plans were amended so that these options shall vest as to one third of the shares on each of the first, second and third 

anniversaries of the date of the grant. Options granted are subject to an accelerated vesting provision whereby if, within three years of the date of grant, the Company’s share price 
increases by 25% from its value at the date of grant and remains at that value or a higher value for a period of 30 consecutive days, the option shall vest in full on completion of that 
30 day period. Options are not exercisable later than midnight on the day before the tenth anniversary of the date of the grant. Prior to the reverse transaction these options lapsed.

3  On 28 August 2009 the Company adopted the Pursuit Dynamics PLC 2009 Employees’ Share Option Plan to allow, at the discretion of the Board, any eligible employee to be 

granted EMI or non-EMI qualified options at an exercise price to be determined by the Board of the Company but not to be less than the nominal value of a share and to be subject 
to such time based and performance based conditions as the Board may determine, e.g. the achievement of certain share price targets. The Employees’ Share Option Plan also 
increased the number of options which may be granted over Ordinary Shares of 1 pence each in the capital of the Company which when aggregated with all other Ordinary Shares 
of 1 pence each in the capital of the Company placed under option or issued under any other share plan established for the benefit of employees or service providers and operated 
by the Company or Group in the preceding 10 year period from 10% of the Company’s Ordinary Issued Share capital at any one time to 15%. Prior to the reverse transaction these 
options lapsed.

4  Separate individual agreements exist for Non-Executive Directors which are based on the Pursuit Dynamics PLC 2009 Employees’ Share Option Plan. These agreements grant 
non-EMI qualified options at an exercise price to be determined by the Board of the Company but not to be less than the nominal value of a share and to be subject to such time 
based and performance based conditions as the Board may determine, e.g. the achievement of certain share price targets. At 30 September 2013 the market price of the 
Company’s shares was 22 pence. 

5  On the 1 August 2013 the Company granted options to B Shares under the Gaming Realms 2013 EMI plan. The B Share value will be 20 pence less than the prevailing price of the 
Ordinary Shares and will therefore have no value unless the value of the New Ordinary Shares exceeds 20 pence. EMI options can only be granted to employees who meet the 
statutory working time requirement, and cannot normally be exercised before 15 July 2015. All options granted under the New Share Option Scheme on Admission will be 
exercisable over B Shares at their nominal value of £0.01 and will be capable of exercise, subject to certain exceptions, after two years of the date of grant.

6  On the 1 August 2013, the Company granted Unapproved Options which have the same rights as the options granted over the B Shares under Gaming Realms 2013 EMI plan, 

save that the exercise price will be 13 pence per Ordinary Share.

26

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 20137. Employee benefit expenses

Employee benefit expenses (including Directors) comprise:
Wages and salaries
Share-based payment expense (Note 23)
Social security contributions and similar taxes

The total number of persons, including Directors, at 30 September 2013:
Operational
Development
Marketing
Management and administrative

2013 
£

469,173
36,471
55,483

561,127

7
15
5
13

40

8. Segment information
The Board is the Group’s chief operating decision-maker. Management has determined the operating segments based on the 
information reviewed by the Board for the purposes of allocating resources and assessing performance. The Group has three reportable 
segments, being social gaming, real money gaming and marketing services. Each segment represent different brands, products and 
services provided. The social gaming segment operate the brands 5 Star Slot, AvaTingo and Sh*tHEAD and provide freemium gaming 
services to the US and Europe. The real money gaming segment operates the PocketFruity Segment in the UK. The marketing services 
segment represents the services provided to market the Bingo Godz and Castle Jackpot products.

The accounting policies of the operating segments are the same as those described in the summary of significant accounting policies. 

The Board evaluates performance on the basis of segment loss. This measurement basis excludes head office costs not derived from 
operations of any segment and are only disclosed in total.

Reportable segment information
The Group has reportable segments as follows:

•	 Real money gaming
•	 Social gaming
•	 Marketing services 

Revenue
Marketing expenses
Operating expenses
Administration expenses – operating segments

Reportable segment loss

For the period ended 30 September 2013

Social 
gaming
£

442,837
(520,177)
(239,070)
(235,521)

(551,931)

Real money 
gaming
£

217,196
(123,021)
(109,190)
(159,444)

Marketing 
services
£

221,027
(1,107,579)
–
(444,969)

Total
£

881,060
(1,750,777)
(348,260)
(839,934)

(174,459)

(1,331,521)

(2,057,911)

27

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements8. Segment information continued
Reconciliation of reportable segments to Group totals: 

Total revenue from reportable segments, being total Group revenue

Total loss from reportable segments
Administration expenses – head office
Listing costs
Amortisation of intangible assets
Depreciation of property, plant and equipment
Finance expense
Finance income
Share-based payments arising from reverse transaction
Share-based payments

Loss before tax

Additions to non-current assets

Reportable segment assets
Head office assets

Total Group assets

Reportable segment liabilities
Head office liabilities

Total Group liabilities

2013
£

881,060

(2,057,911)
(265,432)
(436,341)
(169,686)
(3,015)
(3,313)
1,886
(319,348)
(36,471)

(3,289,631)

As at 30 September 2013

Social 
gaming
£

794,880

Real money 
gaming
£

120,169

Marketing 
services
£

Total
£

307,662

1,222,711

1,330,848

298,902

2,639,000

As at 30 September 2013

Social 
gaming
£

Real money 
gaming
£

Marketing 
services
£

(702,107)

(427,128)

(323,144)

4,268,750
8,294,245

12,562,995

Total
£

(1,452,379)
(370,412)

(1,822,791)

The Board is the Group’s chief operating decision-maker. Management has determined the operating segments based on the 
information reviewed by the Board for the purposes of allocating resources and assessing performance. 

Geographical information
The Group considers that its primary geographic regions are the UK, including The Channel Islands, USA and the Rest of World. No 
revenue is derived from real money gaming in the USA. Revenues from customers outside the UK (including The Channel Islands) and 
USA are not considered sufficiently significant to warrant separate reporting. All non-current assets are based in the UK.

The Group’s performance can be reviewed by considering the geographical locations within which all assets in the Group operates.  
This information is outlined below:

External revenue 
by location of 
customers
2013
£

Non-current 
assets by location 
 of assets
2013
£

UK, including The Channel Islands
USA
Rest of the World

28

455,650
323,128
102,282

881,060

6,032,896
–
–

6,032,896

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 2013 
 
9. Finance income and expense

Finance income
Interest received 

Total finance income

Finance expense
Bank interest expense paid

Total finance expense

10. Tax expense

(i) Tax expense 
Current tax expense
Current tax on profits for the period
Total current tax
Deferred tax expense
Origination and reversal of temporary differences 

Total deferred tax

2013 
£

1,886

1,886

3,313

3,313

2013
£

–
–

–

–

The reasons for the difference between the actual tax charge for the period and the standard rate of corporation tax in the UK applied to 
profits for the year are as follows:

Loss for the period
Expected tax at effective rate of corporation tax in the UK of 23.5%
Expenses not deductible for tax purposes
Depreciation in excess of capital allowances
Tax losses carried forward

Total tax expense

2013
£

(3,289,631)
(773,063)
90,664
709
681,690

–

Changes in tax rates and factors affecting the future tax charge
On 3 July 2012, the Finance Bill received its third reading in the House of Commons and so the previously announced reduced rate of 
corporation tax of 23% from 1 April 2013 was substantively enacted. Accordingly, deferred tax balances as at 30 September 2013 have 
been recognised at 23%.

The Chancellor has further stated his intention to reduce the main rate of corporation tax to 21% from 1 April 2014 and to 20% from 
1 April 2015. These changes have not been substantively enacted at the balance sheet date. This will have the effect of reducing the 
Group’s future current tax charge accordingly. 

As described in Note 24 no deferred tax liabilities have been recognised in respect of intangible assets arising on the acquisitions made 
in the period as any deferred tax liabilities are offset by recognising an equal and opposite deferred tax asset from the tax losses carried 
forward.

There are unused tax losses carried forward as at the balance sheet date of £6,706,588 equating to an unrecognised deferred tax asset 
of £1,542,515. No deferred tax asset has been recognised in respect of these losses, as the recoverability of any asset is dependent 
upon sufficient profits being achieved in future years to utilise this asset. The timings of such profits are uncertain. 

29

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements11. Loss per share
Basic loss per share is calculated by dividing the loss attributable to Ordinary Shareholders by the weighted average number of shares in 
issue during the year. For fully diluted loss per share, the weighted average number of Ordinary Shares in issue is adjusted to assume 
conversion of dilutive potential Ordinary Shares. The Group’s potentially dilutive securities consist of share options and performance 
shares. As the Group is loss-making, none of the potentially dilutive securities are currently dilutive.

Loss after tax

Weighted average number of Ordinary Shares used in calculating basic loss per share
Weighted average number of Ordinary Shares used in calculating dilutive loss per share

The weighted average number of Ordinary Shares in issue was calculated using an exchange ratio  

applied in the reverse takeover as described in Note 24.

Basic and diluted loss per share (pence)

2013
£

(3,289,631)

Number

36,434,501
36,434,501

(9.03)

Total
£

27,949
34,706

62,655

3,015

3,015

Leasehold 
improvements
£

Computer 
equipment
£

Office furniture  
and equipment
£

13,046
24,853

37,899

746

746

11,257
6,136

17,393

1,865

1,865

3,646
3,717

7,363

404

404

37,153

15,528

6,959

59,640

Goodwill
£

4,810,187
–

4,810,187

–

–

Customer 
databases
£

387,512
–

387,512

53,662

53,662

Software
£

–
361,684

361,684

71,900

71,900

Development 
costs
£

477,439
48,522

525,961

44,124

44,124

Total
£

5,675,138
410,206

6,085,344

169,686

169,686

4,810,187

333,850

289,784

481,837

5,915,658

12. Property, plant and equipment

Cost
Acquired through business combination
Additions

At 30 September 2013

Accumulated deprecation
Depreciation charge

At 30 September 2013

Net book value

At 30 September 2013

13. Intangible assets

Cost
Acquired through business combination
Additions

At 30 September 2013

Accumulated deprecation
Amortisation charge

At 30 September 2013

Net book value

At 30 September 2013

30

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 2013Goodwill
£3,466,069 of the goodwill arose from the acquisition of Bejig Limited (social gaming) and £1,344,118 from the acquisition of AlchemyBet 
Limited (real money gaming) (see Note 24). 

The recoverable amount of both the real money and social gaming CGU to which the goodwill is allocated has been determined using a 
value in use calculation. The calculation of value in use is based on several assumptions which feed into a forecast model based on past 
player lifetime values. 

The key assumptions of the forecasts were as follows:

•	 number of new player depositing registrations;
•	 rate of retention of existing players;
•	 spending patterns of players;
•	 cost per acquisition or installs (“CPA”) from different acquisition sources;
•	 the growth rate applied to cash flows arising after the end of approved budgets; and
•	 the discount rate applied to cash flows.

The above assumptions are based on the trends noted to date, industry standard measurements and management’s experience. The 
Directors do not believe any reasonably possible change in the key assumptions would lead to an impairment of the carrying amount of 
the CGUs.

14. Other assets

Other assets

Other asset represents the rental deposit on an operating lease.

15. Cash and cash equivalents

Cash and cash equivalents
Restricted cash

2013
£

57,598

2013
£

5,063,470
121,853

5,185,323

Restricted cash of £121,853 relates to funds held in Swiss subsidiaries which are currently undergoing liquidation. The funds are 
restricted and are not included in the consolidated statement of cash flows.

16. Trade and other receivables

Trade and other receivables
Prepayments and accrued income

All amounts shown fall due for payment within one year.

17. Trade and other payables

Trade and other payables
Accruals 
Player liabilities

2013
£

612,307
732,469

1,344,776

2013
£

574,582
1,105,658
98,047

1,778,287

The carrying value of trade and other payables classified as financial liabilities measured at amortised cost approximates fair value.

31

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements18. Loans and borrowings

Current liabilities
Loans and borrowings

Non-current liabilities
Loans and borrowings

2013
£

24,000

20,504

19. Financial instruments and risk management – Group
The Group is exposed to certain risks arising from its use of financial instruments. The Group does not make any use of derivative-based 
financial instruments, however, IFRS 7 requires that it provides the following disclosure on its financial assets and liabilities as set out below. 

The Group’s financial assets and liabilities are shown on the face of the consolidated statement of financial position and in the table 
below and they can be classified wholly as either loans and receivables, other assets or other liabilities. The Group has operated with a 
positive cash balance throughout the period.

Financial assets
Cash and cash equivalents
Trade and other receivables
Other assets

Financial liabilities
Trade and other payables
Loans and borrowings

2013
£

5,185,323
612,307
57,598

574,582
44,504

Financial assets of the Group are classified as loans and receivables and all financial liabilities are held at amortised cost. In the Directors’ 
opinion, there is no material difference between the book value and the fair value of any of the financial instruments.

The Group has some exposure to credit risk and liquidity risk. The Group does not have any material exposure to currency risk. There 
has been no material change to the financial instruments used within the business during the period and therefore no material changes 
to the risk management policies put in place by the Board which are now discussed below.

The Board has overall responsibility for the determination of the Group’s risk management objectives and policies. Whilst acknowledging 
this responsibility, it has delegated the authority and day to day responsibility for designing and operating systems and controls which 
meet these risk management objectives to the finance and administration function. The Board regularly reviews the effectiveness of 
these processes in meeting its objectives and considers any necessary changes in response to changes within the business or the 
environment in which it operates.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The Group is mainly exposed to credit risk from cash in transit, though this exposure is relatively small given that the Group’s 
payment processors generally hold only a few days’ transactions at any given time. 

Credit risk also arises from cash and cash equivalents with banks and financial institutions. For banks and financial institutions only 
independently rated parties with a minimum rating “A-” are accepted.

32

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 2013Foreign currency risk
The Group’s cash and cash equivalents are denominated in the following currencies: 

US Dollars
Euros
Swiss Francs

2013
£

82,751
360
121,853

Swiss Francs relates to funds held in Swiss subsidiaries which are currently undergoing liquidation. The funds are restricted and are not 
included in the consolidated statement of cash flows.

Trade and other receivables

437,398

85,794

75,127

At 30 September 2013

Between

30 and  
60 days
£

Between

61 and  
90 days
£

Current
£

Over
91 days
£

13,988

The receivables greater than 61 days were received after balance sheet date. There are no amounts within receivables that are impaired. 

Liquidity risk
The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. Customer 
funds are kept in dedicated client accounts, separately from the Group’s operational bank accounts. 

Foreign currency risk
The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies: 

US Dollars

The following table sets out the contractual maturities of financial liabilities:

Trade and other payables
Loans and borrowings

Total

At 30 September 2013

Within  
1 year
£

574,582
24,000

598,582

1-2
years
£

–
20,504

20,504

Foreign currency risk
The carrying amounts of the Group’s trade and other payables are denominated in the following currencies: 

US Dollars

2013
£

31,479

Over
2 years
£

–
–

–

2013
£

46,749

Foreign exchange risk
Foreign exchange risk arises when individual Group entities enter into transactions denominated in a currency other than their functional 
currency.  The Group’s policy is, where possible, to allow Group entities to settle liabilities denominated in their functional currency with 
the cash generated from their own operations in that currency.  Where Group entities have liabilities denominated in a currency other 
than their functional currency (and have insufficient reserves of that currency to settle them), cash already denominated in that currency 
will, where possible, be transferred from elsewhere within the Group.

In order to monitor the continuing effectiveness of this policy, the Board receives a monthly forecast, analysed by the major currencies 
held by the Group, of liabilities due for settlement and expected cash reserves.

The Group is predominantly exposed to currency risk on purchases made from major suppliers based in US Dollars. 

Capital management
The Group is funded entirely through shareholders’ funds.

If financing is required the Board will consider whether debt or equity financing is more appropriate and proceed accordingly. The Group 
is not subject to any externally imposed capital requirements.

33

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements 
20. Share capital 
Ordinary Shares

Ordinary Shares of 10 pence each

Movements in share capital

Bingo Realms Limited Ordinary Shares issued for cash consideration
Adjustments in respect of the reverse transaction 
Ordinary Shares issued in the acquisition of Bejig Limited and AlchemyBet Limited
Ordinary Shares issued for cash consideration

At 30 September 2013

2013
Number

2013
£

146,333,690

14,633,369

Number

£

2,237,500
82,626,610
35,238,730
26,230,850

223,750
8,262,661
3,523,873
2,623,085

146,333,690

14,633,369

The above analysis of the movements in share capital reflects the initial share capital of Bingo Realms Limited subsequently adjusted for 
the reverse transaction and the subsequent share issues. Refer to Note 5 of the Company financial statements for the movements in 
share capital of the Company.

Ordinary B Shares and Deferred Shares
Ordinary B Shares have a nominal value of 0.01 pence each (“B Shares”) and Deferred Shares have a nominal value of 0.01 pence each 
(“Deferred Shares”). The B Shares and the Deferred Shares shall not entitle the holders of them to receive notice of, to attend, to speak or 
to vote at any general meeting (including Annual General Meetings) of the Company. At 30 September 2013 there were no B Shares or 
Deferred Shares in issue. 

21. Reserves
The following describes the nature and purpose of each reserve within equity:

Reserve

Share premium

Merger reserve

Description and purpose

Amount subscribed for share capital in excess of nominal value.

Adjustments arising on the reverse transaction and the excess of the fair value over nominal value for 
shares issued in business combinations qualifying for merger relief under the Companies Act 2006.

Retained earnings

All other net gains and losses and transactions with owners not recognised elsewhere.

22. Leases
Operating leases – lessee
The total future value of minimum lease payments is due as follows:

Not later than one year
Later than one year and not later than five years
Later than five years

2013
£

51,480
90,090
–

141,570

23. Share-based payment 
Share option schemes relating to Pursuit Dynamics PLC that have lapsed prior to the reverse transaction have been included in in Note 
10 of the Parent company notes.

The Group has two active share option schemes:
1. The 2009 Employees’ Share Option Plan
2. Gaming Realms EMI Plan

1. The 2009 Employees’ Share Option Plan
On 28 August 2009 the Company adopted the Pursuit Dynamics PLC 2009 Employees’ Share Option Plan to allow, at the discretion of 
the Board, any eligible employee to be granted EMI or non-EMI qualified options at an exercise price to be determined by the Board but 
not to be less than the nominal value of a share and will vest subject to such time based and share price performance based conditions 
as the Board may determine. 

34

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 2013The Employees’ Share Option Plan also increased the number of options which may be granted over Ordinary Shares of 1 pence each in 
the capital of the Company which when aggregated with all other Ordinary Shares of 1 pence each in the capital of the Company placed 
under option or issued under any other share plan established for the benefit of its employees or service providers and operated by the 
Company or Group in the preceding ten year period from 10% of the Company’s Ordinary Issued Share capital at any one time to 15%.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of grant.

Options were fair valued using the Black-Scholes option pricing model, or where there are market-based performance conditions,  
a Monte Carlo simulation pricing model.

The expected volatility is based on the historic volatility during a period of two years preceding the date of the grant and reflects the 
assumption that historic volatility is indicative of future trends, which may not necessarily be the actual outcome. The expected life of the 
option was assumed to be the vesting period based on historical exercising or in the case of options with performance conditions, where 
the conditions had not already been met, the expected life was assumed between one and two years based on publicly available share 
price projections and is not necessarily indicative of exercise patterns that may occur. Performance based conditions relate to the 
achievement of share price based performance targets.

The risk free rate is the yield on zero coupon UK Government bonds of a term consistent with the assumed option life.

The significant inputs into the pricing models and other information on the number of share options concerning the 2009 Employees’ 
Share Option Plan are provided in the following tables:

Share price at date of grant (weighted average)
Exercise price (weighted average)
Number of employees
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate (weighted average)
Expected dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (weighted average)

Outstanding at 1 October
Granted during the period – performance conditions
Granted during the period – non-performance conditions
Exercised during the year
Transfers during the year
Forfeited during the year

Number of options outstanding at 30 September
Exercisable at 30 September

2013

£0.1800
£0.3000
3
0-3
161.74%
10.00%
0-5
0.24%
Nil
0.21%
100%
£0.1180

Weighted
average
exercise price

£18.9920
£0.3000
£0.3000
–
–
£19.0580

£0.3381
£0.3000

2013

Number

207,498
190,000
190,000
–
–
(205,998)

381,500
380,000

The above options scheme was operating at the date of the acquisition and as such we have included the movement of the options from 
1 October 2012 for completeness.

IFRS 2 (Share-based payment) requires that the fair value of such equity-settled transactions is calculated and systematically charged to 
the statement of comprehensive income over the vesting period. The total fair value that was charged to the income statement in relation 
to the equity-settled share-based payments charge was £13,289.

35

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements 
23. Share-based payment continued
2. Gaming Realms 2013 EMI Plan
On 1 August 2013 the Company adopted the Gaming Realms 2013 EMI Plan to allow, at the discretion of the Board, any eligible 
employee to be granted EMI or non-EMI qualified options at an exercise price to be determined by the Board but not to be less than the 
nominal value of a share and will vest subject to such time based and share price performance based conditions as the Board may 
determine.  

The Company granted options for B Shares under the Gaming Realms 2013 EMI plan. B Share value will be 20 pence less than the 
prevailing price of the Ordinary Shares and will therefore have no value unless the value of the New Ordinary Shares exceeds 20 pence. 
EMI options can only be granted to employees who meet the statutory working time requirement, and cannot normally be exercised 
before 15 July 2015. All options granted under the New Share Option Scheme on Admission will be exercisable over B Shares at their 
nominal value of £0.01 and will be capable of exercise, subject to certain exceptions, after two years of the date of grant.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of grant.

Options were fair valued using the Black-Scholes option pricing model, or where there are market-based performance conditions,  
a Monte Carlo simulation pricing model.

Expected volatility was determined by calculating the historical volatility of the Company’s competitors in the sector.

Granted during the year

Outstanding at 30 September

2013
Weighted
average
exercise price
(pence)

2013
Number

0.73

0.73

27,692,297

27,692,297

The following information is relevant in the determination of the fair value of options granted during the year under the equity-settled share 
based remuneration schemes operated by the Group.

Option scheme

Equity-settled
Option pricing model used
Weighted average share price at grant date (in pence)
Exercise price (in pence)
Expected life (years)
Risk free rate
Expected dividend yield

2013
£
EMI Option

2013
£
Unapproved 
Options

Monte Carlo Black Scholes
13
13
3.5
0.78%
–

13
0.01
3.5
0.78%
–

IFRS 2 (Share-based payment) requires that the fair value of such equity-settled transactions is calculated and systematically charged to 
the statement of comprehensive income over the vesting period. The total fair value that was charged to the income statement in relation 
to the equity-settled share-based payments charge was £23,182.

At 30 September 2013 outstanding share options for Directors and employees to subscribe to Ordinary Shares of 10 pence each were:

Exercise price 
(pence)

Date granted

Number of shares

Exercisable between

0.01
13

1 August 2013
1 August 2013

26,153,837
1,538,460

31 July 2015 – 31 July 2022
31 July 2015 – 31 July 2022

Approved
Unapproved

36

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 201324. Business combinations during the period
Acquisition of Gaming Realms plc and its controlled entities
During the year Bingo Realms Limited’s original shareholders obtained a majority share interest in Gaming Realms plc (formerly known 
as Pursuit Dynamics PLC) as a result of the acquisition transaction. 

The transaction did not meet the definition of a business combination in IFRS 3 “Business Combinations”. The transaction has therefore 
been accounted for in the consolidated financial statements in accordance with IFRS 2 “Share-based Payment” and has been 
accounted for as a continuation of the financial statements of Bingo Realms Limited, together with a deemed issue of shares, equivalent 
to the shares held by the former shareholders of the Company. The deemed issue of shares is, in effect, a share-based payment 
transaction whereby Bingo Realms Limited is deemed to have received the net assets of the Company, together with the listing status of 
the Company. The overall accounting effect is similar to that of a reverse acquisition in IFRS 3 with the exception that no goodwill is 
recognised. 

Because the consolidated financial statements represent a continuation of the financial statements of Bingo Realms Limited, the 
principles and guidance on the preparation and presentation of the consolidated financial statements in a reverse acquisition set out in 
IFRS 3 have been applied:

•	 the cost of the acquisition, and amount recognised as issued capital to effect the transaction, is based on the notional amount of 

shares that Bingo Realms Limited would have needed to issue to acquire the same shareholding percentage in the Company at the 
acquisition date;

•	 retained earnings and other equity balances in the consolidated financial statements at acquisition date are those of  

Bingo Realms Limited;

•	 a shared based payment transaction arises whereby Bingo Realms Limited is deemed to have issued shares in exchange for the net 
assets of the Company (together with the listing status of the Company). The listing status does not qualify for recognition as an 
intangible asset and has therefore been expensed;

•	 the equity structure in the consolidated financial statements (the number and type of equity instruments issued) at the date of the 
acquisition reflects the equity structure of the Company, including the equity instruments issued by the Company to effect the 
acquisition; and

•	 the results for the period ended 30 September 2013 comprise the consolidated results for the period of Bingo Realms Limited 

together since incorporation with the results of the Company from 1 August 2013. 

Share-based payment expense
Assets and liabilities acquired:
Cash and cash equivalent
Trade and others receivables
Other assets
Trade and others liabilities

2013
£

3,960,392
165,879
8,383
(921,667)

3,212,987

The table above represent the assets and liabilities of the Company (formerly Pursuit Dynamics PLC) that were acquired on its acquisition 
by Bingo Realms Limited. Refer to Note 1 “business combinations”.

The fair value of shares that Bingo Realms Limited issued to effect the transaction amounted to £3,532,335. The difference between the 
fair value of £3,532,335 and the net assets acquired of £3,212,987, being £319,348 has been expensed as a share-based payment cost 
in profit or loss. 

Of the £3,960,392 cash acquired in the reverse acquisition, £121,853 does not meet the definition of cash and cash equivalent under  
IAS 7 “Statement of Cash Flows” and is therefore not included in the consolidated statement of cash flows. The restricted cash relates to 
funds held in Swiss subsidiaries which are currently undergoing liquidation. 

Acquisition of Bejig Limited
On 1 August 2013 the Group acquired 90.66% of the voting equity of Bejig Limited, taking the total ownership of the Group to 100%. The 
initial 9.34% was acquired previously for cash consideration of £400,000. 

37

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements24. Business combinations during the period continued
Details of the fair value of identifiable assets and liabilities acquired, purchase consideration and goodwill are as follows:

Intangible assets 
Property, plant and equipment
Non-contractual customer lists and relationships
Trade and other receivables
Other assets
Cash
Trade and other payables

Total net assets

Book
value
£

477,439
27,949
–
399,388
55,598
87,714
(896,775)

151,313

Adjustment
£

–
–
256,419
–
–
–
–

256,419

Fair
value
£

477,439
27,949
256,419
399,388
55,598
87,714
(896,775)

407,732

A deferred tax liability of £58,976 arising as a result of the recognition of additional intangible assets was offset by the recognition of an 
equivalent deferred tax asset in respect of tax losses in Bejig Limited.

Fair value of consideration paid

Purchase consideration – Gaming Realms plc Ordinary Shares
Cash consideration – previously held equity interest
Fair value adjustment of previously held equity interest

Total consideration

Goodwill (Note 13)

£

3,511,988
400,000
(38,187)

3,873,801

3,466,069

Goodwill recognised in the acquisition of Bejig Limited relates to the presence of certain intangible assets such as an experienced 
workforce, which do not qualify for separate recognition.

Acquisition of AlchemyBet Limited
On 1 August 2013 the Group acquired 88.85% of the voting equity of AlchemyBet Limited, taking the total ownership of the Group to 
100%. The initial 11.15% was acquired previously for cash consideration of £133,842.

Details of the fair value of identifiable assets and liabilities acquired, purchase consideration and goodwill are as follows:

Non-contractual customer lists and relationships
Trade and other receivables
Cash
Trade and other payables

Total net assets

Book
value
£

–
112,626
31,908
(416,855)

(272,321)

Adjustment
£

131,092
–
–
–

131,092

Fair
value
£

131,092
112,626
31,908
(416,855)

(141,229)

A deferred tax liability of £30,151 arising as a result of the recognition of additional intangible assets was offset by the recognition of an 
equivalent deferred tax asset in respect of tax losses in AlchemyBet Limited.

Fair value of consideration paid

Purchase consideration – Gaming Realms plc Ordinary Shares
Cash consideration – previously held equity interest

Total consideration

Goodwill (Note 13)

£

1,069,047
133,842

1,202,889

1,344,118

Goodwill recognised in the acquisition of AlchemyBet Limited relates to the presence of certain intangible assets such as the UK 
gambling license and an experienced workforce, which do not qualify for separate recognition.

38

Gaming Realms plc Annual Report and Financial Statements 2013Notes forming part of the consolidated  financial statements continuedFor the period ended 30 September 201325. Related party transactions
During the period, the Group received and provided marketing services from and to QuickThink Media Limited (“QTM”), a company in 
which there are common shareholders and key management personnel. The following summarises the transactions and outstanding 
balances at the end of the period:

2013
£

Revenue and other operating revenue
Operating expenses

Related party debtor
Related party creditor

2,349
74,961

2013
£

2,349
240

During the period, the Group received accounting services from M2Ventures, a company in which there are common shareholders. The 
amounts paid in the period was £3,388. £1,100 was outstanding at the period ended 30 September 2013.

The details of key management compensation (being the remuneration of the Directors) are set out in Note 5.

In addition to Directors’ remuneration detailed in Note 6, £2,250 was paid to Phil Corbishley for the provision of office facilities for the 
period July to September 2013 following the closure of the Huntingdon premises. Phil Corbishley also purchased miscellaneous items of 
office furniture and equipment for £100.

During the period £20,000 of consulting fees were paid to Dawnglen Finance Limited, a company controlled by Michael Buckley.

The amount owed to Directors was £7,345. No amounts were owed from Directors.

In 2011, AlchemyBet Limited acquired certain IP and intangible assets from Cometa Wireless Gaming Systems Ltd. In consideration for 
these assets the Group committed to repay an outstanding loan balance of £76,504. Cometa Wireless is a related party by virtue of 
common ownership and common directors. £44,504 of the loan remains outstanding at period ended 30 September 2013.

26. Subsidiaries
The principal subsidiaries of the Company, all of which have been included in these consolidated financial statements, are as follows:

Name

Country of incorporation

Principal activity

Proportion held by
 Parent company

Proportion held 
by Group

Bingo Realms Limited
Bejig Limited
AlchemyBet Limited

UK
UK
UK

Marketing services
Social gaming operator
Real money gaming operator

100%
90.66%
88.85%

100%
100%
100%

The Group held 100% interest in the following subsidiaries which were in the process of being liquidated at the balance sheet date:

Name

Country of incorporation

Principal activity

Proportion held by
 Parent company

Proportion held 
by Group

Pursuit Processing  
Equipment Ltd
Pursuit Dynamics, Inc
PDX Businessgroup AG
PDX Technologies AG
PDX Management AG
PDX Public Health and Safety AG
BFX Solutions AG
DDX Solutions AG

UK
Delaware, USA
Switzerland
Switzerland
Switzerland
Switzerland
Switzerland
Switzerland

Dormant
Dormant
In liquidation
In liquidation
In liquidation
In liquidation
In liquidation
In liquidation

100%
100%
100%
0%
0%
0%
0%
0%

100%
100%
100%
100%
100%
100%
100%
100%

27. Events after the reporting date
On 10 December 2013, the Group acquired QTM for an estimated total consideration of £2,220,850, comprising of £1,470,850 cash and 
a deferred payment of 3,571,428 Ordinary Shares being the equivalent of approximately £750,000 at a price of 21 pence per share to be 
allotted and admitted to trading 12 months from completion. QTM is a specialist online gaming marketing agency which will enhance the 
Group’s activities by cost-effectively capturing new users across emerging digital channels such as Facebook. With the proximity of the 
date of the acquisition to the date of the authorisation of these financial statements, a detailed assessment of the fair value of the 
consideration and identifiable net assets has not yet been completed.

The Company also raised a further £2,400,000 through the placing of 11,476,190 New Ordinary Shares at 21 pence per share.

On the 8 October 2013, Pursuit Processing Equipment Limited was officially dissolved. 

39

Gaming Realms plc Annual Report and Financial Statements 2013Financial StatementsParent company balance sheet 
As at 30 September 2013

Fixed assets
Investment in subsidiary undertakings

Current assets
Debtors: amounts falling due within one year
Cash and cash equivalents

Creditors: amounts falling due within one year

Net current assets

Total assets less current liabilities

Equity
Share capital
Share premium reserve
Retained earnings

Total equity

30 September
2013
£

30 September
2012
£

Note

2

9,293,105

9,293,105

1

1

3

4

5
6
6

3,185,517
3,111,608

18,750
2,743,005

6,297,125

2,761,755

419,749

455,972

5,877,376

2,305,783

15,170,481

2,305,784

14,633,369
70,437,354
(69,900,242)

862,203
66,150,179
(64,706,598)

15,170,481

2,305,784

The financial statements on pages 41 to 48 were approved and authorised for issue by the Board of Directors on 19 February 2014 and 
were signed on its behalf by:

Patrick Southon
Chief Executive Officer

40

Gaming Realms plc Annual Report and Financial Statements 2013 
Notes to Parent company financial statements
For the year ended 30 September 2013

1. Principal accounting policies
The financial statements have been prepared in accordance with applicable accounting standards and the Companies Act 2006 in the 
UK. A summary of the more important accounting policies, which have been reviewed by the Board of Directors in accordance with 
Financial Reporting Standard (“FRS”) 18, “Accounting policies”, and have been applied consistently, other than as explained, is set out 
below.

Basis of accounting 
The financial statements have been prepared in accordance with the historical cost convention and in accordance with applicable UK 
Generally Accepted Accounting Principles (UK GAAP). Under section 408 of the Companies Act 2006 the Company is exempt from the 
requirement to present its own profit and loss account. The Company has not produced a cash flow statement as it is a member of a 
group and a consolidated cash flow statement has been published.

These financial statements present the results of Gaming Realms plc for the year ended 30 September 2013.

Investments
Investments held as fixed assets are stated at cost, less any provision for impairment in value. Where shares are issued to effect 
business combinations and the conditions of the Companies Act 2006 are met, merger relief is applied and the resulting investment is 
recorded at the nominal value of the shares issued.  

Financial instruments
Deposits with financial institutions which are not repayable on demand without penalty are classified as short-term investments. Interest 
on short-term investments is recognised on the accruals basis over the life of the investment.

Taxation
Current tax, including UK corporation tax, is provided at amounts expected to be paid (or recovered) using the tax rates and laws that 
have been enacted or substantively enacted by the balance sheet.  

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date, where 
transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future have occurred at the 
balance sheet date.

A net deferred tax asset is recognised as recoverable and therefore recognised only when, on the basis of all available evidence, it can 
be regarded as more likely than not that there will be suitable taxable profits against which to recover carried forward tax losses and from 
which the future reversal of underlying timing differences can be deducted.

Deferred tax is measured at the average tax rates that are expected to apply in the period in which the timing differences are expected to 
reverse, based on tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Foreign currencies
Transactions denominated in foreign currencies are recorded at exchange rates as of the date of the transaction. Monetary assets and 
liabilities denominated in foreign currencies at the balance sheet date are reported at the rates of exchange prevailing at that date.

Any gain or loss arising from a change in exchange rates subsequent to the date of the initial transaction is included as an exchange gain 
or loss in the profit and loss account, except where financing of a foreign subsidiary through long-term loans is intended to be as 
permanent as equity. Such balances are treated as part of the net investment and any exchange differences are recorded in reserves.

2. Investments

At 1 October
Additions
Capital contribution
Impairment

At 30 September

2013
£

1
9,293,104
–
–

9,293,105

2012
£

4,476,457
–
332,565
(4,809,021)

1

The impairment arose as a result of reviewing the carrying value of the Company’s investment against the net assets of the  
subsidiaries concerned.

41

Gaming Realms plc Annual Report and Financial Statements 2013Financial StatementsNotes to Parent company financial statements 
continued
For the year ended 30 September 2013

2. Investments continued
The Company’s investments comprise interests in 11 Group undertakings, all of which are included in the consolidated financial statements.

Details of these are shown below:

Name

Bingo Realms Limited
Bejig Limited
AlchemyBet Limited

Country of incorporation

Principal activity

Proportion held by Group

UK
UK
UK

Marketing services
Social gaming operator
Real money gaming operator

100%
100%
100%

The Group held 100% interest in the following subsidiaries which were in the process of being liquidated at the balance sheet date:

Name

Country of incorporation

Principal activity

Proportion held by Group

Pursuit Processing Equipment Ltd
Pursuit Dynamics, Inc
PDX Businessgroup AG
PDX Technologies AG
PDX Management AG
PDX Public Health and Safety AG
BFX Solutions AG
DDX Solutions AG

3. Debtors

Amounts due from Group companies
Other debtors
Prepayments and accrued income

4. Creditors

Trade creditors
Other creditors
Amounts due to Group companies
Accruals and deferred income

5. Called up share capital
Allotted, called up and fully paid

UK
Delaware, USA
Switzerland
Switzerland
Switzerland
Switzerland
Switzerland
Switzerland

Dormant
Dormant
In liquidation
In liquidation
In liquidation
In liquidation
In liquidation
In liquidation

100%
100%
100%
100%
100%
100%
100%
100%

2012
£

–
–
18,750

18,750

2012
£

85,225
–
344,611
26,136

455,972

2013
£

2,947,433
189,463
48,621

3,185,517

2013
£

48,502
73,240
–
298,007

419,749

146,333,690 (2011: 8,622,026*) Ordinary Shares of 10 pence each

* 2012 comparatives have been restated following the 10:1 share consolidation on the 1 August 2013

Allotted and fully paid

As at 1 October
Issued during the year
Cancelled during the year

2013
£

2012
£

14,633,369

862,203

2013
£

862,203
13,771,166
–

14,633,369

2012
£

750,632
112,334
(763)

862,203

On 4 December 2012 185.4 million shares were issued for a cash consideration at a price of £0.03 per share. The nominal value of these 
shares are £1,854,978.

42

Gaming Realms plc Annual Report and Financial Statements 2013On the 1 August 2013, a resolution was passed to reorganise the Company’s existing share capital. The reorganisation resulted in the 
share consolidation whereby every ten existing shares were consolidated into one New Ordinary Share. On the same day, 26.2 million 
shares were issued for a cash consideration at a price of £0.13 per share. The nominal value of these shares were £2,623,084. 

As part of the reverse transaction with Bingo Realms Limited as described in Note 24 of the consolidated financial statements, 57.7 million 
shares were issued with a nominal value of £5,769,231. A further 27 million and 8.2 million shares were issued to the shareholders of 
Bejig Limited and AlchemyBet Limited respectively, as part of the business combination (see Note 24). The nominal value of these shares 
are £3,523,873.

6. Reserves

As at 1 October
Share issue
Issuance costs of shares
Loss for the financial year
Currency exchange difference
Share option compensation charge

7. Reconciliation of movements in shareholders’ funds

Proceeds of Ordinary Share issue
Ordinary Shares issued in the reverse transaction with Bingo Realms Limited
Ordinary Shares issued in the acquisition of Bejig Limited and AlchemyBet Limited
Proceeds of Ordinary Shares issued on exercise of options
Issuance costs of shares
Cancellation of shares
Deemed capital contribution
Currency exchange differences
Loss for the financial year
Share option compensation (credit)/charge

Shareholders’ funds at 1 October

Shareholders’ funds at 30 September

Share premium 
account
£

66,150,179
4,495,704
(208,529)
–
–

Profit and loss 
account
£

(64,706,598)
–
–
(5,092,741)
(3,190)
(97,713)

70,437,354

(69,900,242)

2013
£

2012
£

8,973,766
5,769,231
3,523,873
–
(208,529)
–
–
(3,190)
(5,092,741)
(97,713)

11,182,908

–
24,520
(510,056)
(59,947)
332,565
6,849
(65,024,412)
15,825

2,305,784

56,337,532

15,170,481

2,305,784

On 4 December 2012 185.4 million shares were issued at a price of £0.03 per share with costs of £178,513 associated with the  
share issue.

On 1 August 2013 26.2 million shares were issued at a price of £0.13 per share with costs of £30,016 associated with the share issue. 

On 1 August 2013 57.7 million shares were issued to the shareholders of Bingo Realms Limited as part of the reverse transaction  
(Note 24). A further 35.2 million shares were issued in the shareholders of Bejig Limited and AlchemyBet Limited as part of the business 
combination (Note 24). The shares issued at a price of £0.13 per share. 

The Company has taken merger relief and have recorded the investment for both these transactions at the nominal value of £9,293,104.

8. Employee information
The Company had a monthly average of six (2012: four) employees during the year.

The employee costs for the Company were £423,086 (2012: £399,436). 

Details of the remuneration of Directors can be found in Note 6 of the consolidated financial statements.

43

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements9. Parent company result for the year
As permitted by section 408 of the Companies Act 2006, a separate profit and loss account of the Company is not presented.

The Company’s loss for the financial year was £5,092,741 (2012: £65,024,412). This includes an impairment charge of £nil (2012: 
£59,194,410) in respect of amounts due from subsidiary undertakings, an impairment of £nil (2012: £4,809,021) in respect of the carrying 
value of subsidiaries and a loss on disposal of £3,327,480 (2012: £nil) in relation to the liquidation of the Group’s subsidiaries’ assets. 

The only other recognised gains or losses for the financial year other than the loss disclosed above was a loss of £3,190 (2012: gain of 
£6,849) arising on the translation of foreign currency denominated long-term intercompany balances.

10. Share-based payment 
All share option schemes relating to the Company including those that have lapsed prior to the reverse transaction have been included 
below:

The Group has five share option schemes:

1. The “Share Option Plan”
2. The Long-Term Incentive Plan
3. The 2009 Employees’ Share Option Plan
4. The 2009 Service Provider Share Option Plan
5. Gaming Realms EMI Plan

1. The Share Option Plan
The Group has issued share options over 1 pence Ordinary Shares under an unapproved share option scheme (the “Share Option Plan”) 
adopted by the Group on 22 March 2001.

On 17 March 2005 the rules of the Share Option Plan were amended so that these options shall vest as to one third of the shares on each of 
the first, second and third anniversaries of the date of the grant. Options granted are subject to an accelerated vesting provision whereby if, 
within three years of the date of grant, the Company’s share price increases by 25% from its value at the date of grant and remains at that 
value or a higher value for a period of 30 consecutive days, the option shall vest in full on completion of that 30 day period.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of the grant.

On 27 June 2008 the rules of the Share Option Plan were amended:

•	 to reflect current legislation;
•	 to give the Company the discretion in the case of leavers to offer a cash settlement for any gain made by the employee in their shares 

rather than to issue shares. This applies only in the case of share options which do not qualify as EMI options and this option is 
unlikely to be utilised in the short-term;

•	 in the case of new options, changes to certain leaver provisions to require options to be exercised within 30 days after cessation of 

employment in certain cases;

•	 options may be satisfied via existing shares or newly issued shares; and
•	 a US sub-plan was adopted for the benefit of US employees.

Options granted after 27 June 2008 do not benefit from the accelerated vesting provision referred to above. Options are not exercisable 
later than midnight on the day before the tenth anniversary of date of grant.

Options were valued using the Black-Scholes option pricing model. No options have been granted during the year under this plan (2012: nil).

Outstanding at 1 October
Granted during the period
Exercised during the year
Transfers during the year
Forfeited during the year

Number of options outstanding at 30 September
Exercisable at 30 September

1 2012 comparatives have been restated following the 10:1 consolidation effected during 2013

44

2013

2012¹

Weighted
average
exercise price

£14.5730
–
–
–
£14.5730

£14.5730
£14.5730 

Number

87,162
–
–
–
(87,162)

–
– 

Number

108,133
–
(4,036)
1,819
(18,754)

87,162
86,914

Weighted
average
exercise price

£15.5640
–
£6.0500
£11.5340
£21.5870

£14.5730
£14.5740

Gaming Realms plc Annual Report and Financial Statements 2013Notes to Parent company financial statements continuedFor the year ended 30 September 20132. The Long-Term Incentive Plan
The Group introduced a Long-Term Incentive Plan (“LTIP”) on 27 June 2008 which forms a schedule to the Share Option Plan.  
The purpose of the LTIP is to incentivise and reward senior and key employees. The Group also adopted a sub-plan for the benefit  
of employees of the Group employed in the USA.

The LTIP allows options to be granted with an exercise price equal to the nominal value per share. Options will vest subject to the 
Company achieving a share price based performance target. The options have a four year vesting period with 50% of the options vesting 
at year 3 and 50% vesting at year 4 with accelerated vesting at the end of year 3 if the performance condition relating to the latter 50% is 
satisfied at the end of year 3.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of the grant.

Options were valued using a Monte Carlo simulation pricing model. No options have been granted during the year (2012: nil).

Outstanding at 1 October
Granted during the period
Exercised during the year
Transfers during the year
Forfeited during the year

Number of options outstanding at 30 September
Exercisable at 30 September

1 2012 comparatives have been restated following the 10:1 consolidation effected during 2013

2013

2012¹

Weighted
average
exercise price

£0.1000
–
–
–
£0.1000

£0.1000 
£0.1000 

Number

13,261
–
–
–
(13,261)

–
 –

Number

19,146
–
(1,000)
(694)
(4,190)

13,261
6,857

Weighted
average
exercise price

£0.1000
–
£0.1000
£0.1000
£0.1000

£0.1000
£0.1000

3. The 2009 Employees’ Share Option Plan
On 28 August 2009 the Company adopted the Pursuit Dynamics PLC 2009 Employees’ Share Option Plan to allow, at the discretion of 
the Board, any eligible employee to be granted EMI or non-EMI qualified options at an exercise price to be determined by the Board but 
not to be less than the nominal value of a share and will vest subject to such time based and share price performance based conditions 
as the Board may determine. 

The Employees’ Share Option Plan also increased the number of options which may be granted over Ordinary Shares of 1 pence each in 
the capital of the Company which when aggregated with all other Ordinary Shares of 1 pence each in the capital of the Company placed 
under option or issued under any other share plan established for the benefit of its employees or service providers and operated by the 
Company or Group in the preceding ten year period from 10% of the Company’s Ordinary Issued Share capital at any one time to 15%.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of grant.

Options were fair valued using the Black-Scholes option pricing model, or where there are market-based performance conditions,  
a Monte Carlo simulation pricing model.

The expected volatility is based on the historic volatility during a period of two years preceding the date of the grant and reflects the 
assumption that historic volatility is indicative of future trends, which may not necessarily be the actual outcome. The expected life of the 
option was assumed to be the vesting period based on historical exercising or in the case of options with performance conditions, where 
the conditions had not already been met, the expected life was assumed between one and two years based on publicly available share 
price projections and is not necessarily indicative of exercise patterns that may occur. Performance based conditions relate to the 
achievement of share price based performance targets.

The risk free rate is the yield on zero coupon UK Government bonds of a term consistent with the assumed option life.

45

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements10. Share-based payment continued
The significant inputs into the pricing models and other information on the number of share options concerning the 2009 Employees’ 
Share Option Plan are provided in the following tables:

2013

2012¹

Share price at date of grant (weighted average)
Exercise price (weighted average)
Number of employees
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate (weighted average)
Expected dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (weighted average)

1 2012 comparatives have been restated following the 10:1 consolidation effected during 2013

Outstanding at 1 October
Granted during the period – performance conditions
Granted during the period – non-performance conditions
Exercised during the year
Transfers during the year
Forfeited during the year

Number of options outstanding at 30 September
Exercisable at 30 September

1 2012 comparatives have been restated following the 10:1 consolidation effected during 2013

£0.1800
£0.3000
3
0–3
161.74%
10.00%
0–5
0.24%
Nil
0.21%
100%
£0.1180

2013

2012¹

Weighted
average
exercise  

price

£18.9920
£0.3000
£0.3000
–
–
£19.0580

£0.3381
£0.3000

Number

207,498
190,000
190,000
–
–
(205,998)

381,500
380,000

Number

322,807
112,000
–
–
(1,125)
(226,185)

207,498
72,697

£8.0150
£10.0000
8
0–2
100.30%
10
0–5
0.43%
Nil
0–21%
100%
£4.8560

Weighted 
average 
exercise 
price

£20.1480
£10.0000
–
–
£11.5340
£11.5798

£18.9920
£26.3420

IFRS 2 (Share-based payment) requires that the fair value of such equity-settled transactions is calculated and systematically charged to 
the statement of comprehensive income over the vesting period. The total fair value that was charged to the income statement in relation 
to the equity-settled share-based payments charge was £13,289.

4. The 2009 Service Provider Share Option Plan
On 28 August 2009 the Company also adopted the Pursuit Dynamics PLC 2009 Service Provider Share Option plan which permits the 
Company to grant share options to companies which provide services to the Company or Group via an employee or director of the 
service company. The Service Provider Plan incorporates all the provisions of the Pursuit Dynamics PLC 2009 Employees’ Share Option 
Plan except that the provisions relating to EMI options are disregarded under the Service Provider Plan and options will be held by the 
service company and not the individual.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of grant.

Options were fair valued using the Black-Scholes option pricing model, or where there are market-based performance conditions,  
a Monte Carlo simulation pricing model.

Outstanding at 1 October
Forfeited during the year

Number of options outstanding at 30 September
Exercisable at 30 September

1 2012 comparatives have been restated following the 10:1 consolidation effected during 2013

46

2013

2012¹

Weighted
average
exercise  

price

–
–

–
–

Weighted 
average 
exercise 
price

£10.2550
£10.2550

–
–

Number

72,692
(72,692)

 –
 –

Number

– 
– 

– 
– 

Gaming Realms plc Annual Report and Financial Statements 2013Notes to Parent company financial statements continuedFor the year ended 30 September 2013 
On 24 October 2011 the Board amended the Pursuit Dynamics PLC 2009 Employees’ Share Option Plan to remove the rule applicable 
only to US employees that no option may be exercisable later than 2.5 calendar months after the end of the taxable year (as defined 
within the plan rules) in which the option first becomes exercisable.

5. Gaming Realms 2013 EMI Plan
On 1 August 2013 the Company adopted the Gaming Realms 2013 EMI Plan to allow, at the discretion of the Board, any eligible employee 
to be granted EMI or non-EMI qualified options at an exercise price to be determined by the Board but not to be less than the nominal value 
of a share and will vest subject to such time based and share price performance based conditions as the Board may determine.  

The Company granted options for B Shares under the Gaming Realms 2013 EMI plan. B Share value will be 20 pence less than the 
prevailing price of the Ordinary Shares and will therefore have no value unless the value of the New Ordinary Shares exceeds 20 pence. 
EMI options can only be granted to employees who meet the statutory working time requirement, and cannot normally be exercised 
before 15 July 2015. All options granted under the New Share Option Scheme on Admission will be exercisable over B Shares at their 
nominal value of £0.01 and will be capable of exercise, subject to certain exceptions, after two years of the date of grant.

Options are not exercisable later than midnight on the day before the tenth anniversary of the date of grant.

Options were fair valued using the Black-Scholes option pricing model, or where there are market-based performance conditions,  
a Monte Carlo simulation pricing model.

Expected volatility was determined by calculating the historical volatility of the Company’s competitors in the sector.

Granted during the year

Outstanding at 30 September

2013
Weighted
average
exercise price
(pence)

2013
Number

0.73

0.73

27,692,297

27,692,297

The following information is relevant in the determination of the fair value of options granted during the year under the equity-settled share 
based remuneration schemes operated by the Group.

Option scheme

Equity-settled
Option pricing model used
Weighted average share price at grant date (in pence)
Exercise price (in pence)
Expected life (years)
Risk free rate
Expected dividend yield

2013
£
EMI option

2013
£
unapproved options

Monte Carlo Black-Scholes
13
13
3.5
0.78%
–

13
0.01
3.5
0.78%
–

IFRS 2 (Share-based payment) requires that the fair value of such equity-settled transactions is calculated and systematically charged to 
the statement of comprehensive income over the vesting period. The total fair value that was charged to the income statement in relation 
to the equity-settled share-based payments charge was £23,182.

At 30 September 2013 outstanding share options for Directors and employees to subscribe to Ordinary Shares of 10 pence each were:

Approved
Unapproved

Exercise price 
(pence)

Date granted

Number 
of shares

Exercisable 
between

0.01
13

1 August 2013
1 August 2013

26,153,837
1,538,460

31 July 2015 – 31 July 2022
31 July 2015 – 31 July 2022

47

Gaming Realms plc Annual Report and Financial Statements 2013Financial Statements6. Summary of share option plans
A reconciliation of option movements for the share option plans over the year to 30 September 2013 is shown below:

Outstanding at 1 October 2011
Granted during the period
Exercised during the year
Forfeited during the year
Number of options outstanding at 30 September 2012
Granted during the period
Exercised during the year
Forfeited during the year

Number of options outstanding at 30 September 2013
Exercisable at 30 September

Number

522,777
112,000
(5,036)
(321,820)
307,921
28,072,297
–
(306,421)

28,073,797
380,000

11. Events after the reporting date
On 10 December 2013, the Group acquired QTM for an estimated total consideration of £2,220,850, comprising of £1,470,850 cash and 
a deferred payment of 3,571,428 Ordinary Shares being the equivalent of approximately £750,000 at a price of 21 pence per share to be 
allotted and admitted to trading 12 months from completion. QTM is a specialist online gaming marketing agency which will enhance the 
Group’s activities by cost-effectively capturing new users across emerging digital channels such as Facebook. With the proximity of the 
date of the acquisition to the date of the authorisation of these financial statements, a detailed assessment of the fair value of the 
consideration and identifiable net assets has not yet been completed.

The Company also raised a further £2,400,000 through the placing of 11,476,190 New Ordinary Shares at 21 pence per share.

On the 8 October 2013, Pursuit Processing Equipment Limited was officially dissolved. 

48

Gaming Realms plc Annual Report and Financial Statements 2013Notes to Parent company financial statements continuedFor the year ended 30 September 2013Company Information

Company Information

Directors
Michael Buckley, Chairman
Patrick Southon, Chief Executive Officer
Simon Collins, Executive Director
Mark Segal, Chief Financial Officer
Jim Ryan, Non-executive Director
Mark Wilson, Non-executive Director

Company Secretary
Mark Segal

Auditors
BDO LLP, 55 Baker Street, London, W1U 7EU

Bankers
Barclays Bank plc, 1 Churchill Place, London, E14 5HP

Nominated advisors
Cenkos, 6.7.8 Tokenhouse Yard, London, EC2R 7AS

Solicitors
Memery Crystal LLP, 44 Southampton Buildings, London WC2A 1AP

Registrars
Computershare Investor Services PLC, The Pavilions, Bridgwater Road, Bristol, BS13 8AE

Registered office
44 Southampton Buildings, London, WC2A 1AP

Registered Number
04175777 

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Gaming Realms plc
44 Southampton Buildings, 
London 
WC2A 1AP

www.gamingrealms.com