Quarterlytics / Financial Services / Banks - Regional / Great Southern Bancorp, Inc.

Great Southern Bancorp, Inc.

gsbc · NASDAQ Financial Services
Claim this profile
Ticker gsbc
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 882
← All annual reports
FY2005 Annual Report · Great Southern Bancorp, Inc.
Sign in to download
Loading PDF…
2 0 0 5   A N N U A L   R E P O R T   T O   O U R   S H A R E H O L D E R S

EXPLORING
GREAT SOUTHERN

HERITAGE: Deep roots, core values
and a strong foundation
CULTURE: A behind the scenes look
at Building Winning Relationships
E PLURIBUS UNUM: The Great
Southern Customer Resource Guide
GEOGRAPHY: New territories and
promising horizons
SOCIAL STUDIES: Community
leadership in quality of life

A N N U A L   M E E T I N G

G E N E R A L   I N F O R M A T I O N

The 17th Annual Meeting of
Shareholders will be held at 10:30
a.m. on Wednesday, May 17, 2006,
at the Embassy Suites Northwest
Arkansas, Rogers,Ark.

C O R P O R A T E   M I S S I O N
The mission of Great Southern is to

build winning relationships with our
customers, associates, shareholders and
communities. We carry out our mission
through our core values of teamwork,
mutual respect, doing what’s right and
uncompromising ethical standards.
We are deeply committed to our

relationships with our four
constituencies.

We build winning relationships with

our customers and help them make
their lives better and easier with our
products and services.

We build winning relationships with

our associates, who have chosen our
company to share their skills and
talents and who deserve the
opportunity to reach their full
potential.

We build winning relationships with

our shareholders, who have entrusted
us with their wealth and financial
future, and with our communities,
upon which our company’s strength,
prosperity and future rest.

C O R P O R A T E   P R O F I L E
Great Southern Bancorp, Inc.
(“GSBC” or the “Company”) is the
holding company for Great Southern
Bank (the “Bank”), which converted
from a mutual to a stock company in
December 1989. In June 1998, the Bank
converted from a federal savings bank
charter to a Missouri chartered trust
company.

Great Southern was founded in 1923
with a $5,000 investment, 4 employees
and 936 members, and has grown to
over $2.0 billion in assets, with more
than 692 employees and in excess of
148,000 customers.

The Bank is headquartered in
Springfield, Mo., and operates 35
banking centers in 14 counties
throughout the Ozarks; 13 in
Springfield.

A community-oriented company,
GSBC and its subsidiaries offer a full
range of banking, lending, investment,
insurance and travel services.

S T O C K   I N F O R M A T I O N

The Company’s
Common Stock is listed
on The NASDAQ Stock
Market under the
symbol “GSBC”.

As of December 31,

2005, there were
13,722,801 total shares
outstanding and
approximately 2,400
shareholders of record.
The last sale price of

the Company’s
Common Stock on
December 31, 2005 was
$27.61.

HIGH/LOW STOCK PRICE*

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Year Ended
December 31, 2005
Low
High
$29.96
$36.99
28.45
33.15
28.61
35.77
26.32
32.61

Year Ended
December 31, 2004
Low
High
$22.55
$25.11
24.51
30.48
26.47
36.06
30.71
43.25

DIVIDEND DECLARATIONS*

Year Ended
December 31, 2005

Year Ended
December 31, 2004

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$.120
.130
.130
.140

$.100
.110
.110
.120

*Adjusted for 2004 two-for-one stock split in the form of a stock dividend.

CORPORATE HEADQUARTERS
1451 E. Battlefield
Springfield, MO 65804
1 (800) 749-7113

MAILING ADDRESS
P.O. Box 9009, Springfield, MO 65808

DIVIDEND REINVESTMENT
For details on the automatic reinvestment of
dividends in common stock of the 
corporation call:
1 (800) 725-6651 or write:

Great Southern Bancorp, Inc.
Shareholder Relations
P.O. Box 9009
Springfield, MO 65808

FORM 10-K
The Annual Report on Form 10-K filed with
the Securities and Exchange Commission
may be obtained from the Company’s Web
site at www.greatsouthernbank.com 
or without charge by request to:

Rex Copeland
Treasurer
Great Southern Bancorp, Inc.
P.O. Box 9009, Springfield, MO 65808

INVESTOR RELATIONS
Teresa Chasteen-Calhoun
or Kelly Polonus
Great Southern Bank
P.O. Box 9009, Springfield, MO 65808

AUDITORS
BKD, LLP
Hammons Tower 
P.O. Box 1190
Springfield, MO 65801

LEGAL COUNSEL
Silver Freedman & Taff L.L.P.
1700 Wisconsin Ave., NW
Washington, DC 20007

Carnahan, Evans, Cantwell & Brown
P.O. Box 10009
Springfield, MO 65808

TRANSFER AGENT AND REGISTRAR
Registrar & Transfer Company
10 Commerce Drive
Cranford, NJ 07016

Contents

2

CHAIRMAN’S LETTER TO
SHAREHOLDERS
We’re an organization with a
strong sense of where we’ve
been and a clear vision of
where we’re going.

4

PRESIDENT’S MESSAGE TO
SHAREHOLDERS
Growth and expansion was a
central theme for the year as
we were able to effectively
reach more new and existing
customers.

8

HERITAGE
Deep roots, core values and 
a strong foundation.
Our mission has expanded
greatly. But our core values
haven’t changed. And our roots
have simply grown deeper.

14

E PLURIBUS UNUM
The Great Southern Customer
Resource Guide.
Staying on top of consumer
demand is one thing. Guiding it
is another. On-going product
development reveals new
growth opportunities.

10

CULTURE
A behind the scenes look 
at Building Winning
Relationships.
What it takes to win/win ...
with our customers, associates,
shareholders and communities.

20

GEOGRAPHY
New territories and promising
horizons.
2005 was a year for both
expanding into new territories
and strengthening our presence
in existing markets.

1

24

SOCIAL STUDIES
Community leadership in
quality of life.
Examining the close
relationship between the
success of our company and
the growth, prosperity and
quality of life in the
communities we serve.

28

PEOPLE
Great Southern Bancorp, Inc.
and Great Southern Bank
Directors and Officers.

CHAIRMAN’S LETTER TO SHAREHOLDERS

Dear Fellow
Shareholders,

I always look forward to

this annual letter as it
gives me an opportunity
to share my thoughts and to
preface the pages of our
report which showcase the
company and its people.

From thrift to commercial
bank to public company and
then to double our size in
the last five years, we’re an
organization with a strong

sense of where we’ve been
and a clear vision of where
we’re going.

In recent years, more
focus has purposely been
put on the total Great
Southern: banking leads our
menu of services but travel,
insurance and other
financial services are
important components as
well.

We’ve also expanded our

geographic reach, added
lines of business and further
enhanced our product and
service offerings.

For these reasons, we
challenge you, just as we
have challenged our
associates this past year, to
make sure you’re engaged in
the ongoing Exploration of
Great Southern – Today’s
Great Southern.

As you page through this

resource guide, you’ll see
familiar faces and places that
represent life in the Ozarks –
our home. These scenes
illustrate the broad scope of
our products and services,
but more importantly they
reflect the personal stories
that lie behind the everyday
relationships with our
customers which are the
very essence of what set us
apart. For you see, through
the cycles of change, we’ve
never lost touch with the
values and philosophy of
that small storefront in
downtown Springfield.
Through hard work,
adherence to our business
plan and commitment to our
values, we’ve just gotten a
little bigger as we’ve grown
with you.

2005 proved to be a
challenging year in many

respects.We had modest
earnings growth (excluding
the effects of the accounting
restatement) based on the
standards that we set for
ourselves. Our 2005
reported earnings per
diluted share were $1.63
versus $1.89 in 2004.
Excluding the effects of the
Company’s accounting
restatement, earnings per
diluted share were $1.99 for
the year ended December
31, 2005, compared to $1.92
for the year ended
December 31, 2004. (For a
more detailed explanation of
the restatement and
reconciliation, see the
supplemental financials
book and Annual Report on
Form 10-K, Item 6.) 

We did, however, realize
growth in a number of areas
that we believe will drive
earnings and create value
over the long run: total
assets were $2.08 billion (up
12%); gross loans receivable
were $1.54 billion (up 13%);
and total deposits were
$1.55 billion (up 19%).

Stockholders’ equity at

December 31, 2005, was
$152.8 million (7.3% of total
assets), equivalent to a book
value of $11.13 per share.

While our stock

performance recently has
not matched our historical
success, over the last five
years the value of our stock
(assuming all dividends were
reinvested and including
adjustment for our two-for-
one stock split in 2004) has
increased 287%. And since
going public (1989), each
dollar invested in the initial
public offering has now
grown to nearly $38 in

market value.

We have always fared
well, performance-wise,
when stacked up against
local and national peers, and
2005 was no exception. In
the August 2005 issue of US
Banker, Great Southern
ranked 12th among the top
100 publicly traded mid-tier
banks based on a 3-year
average return on equity.
Great Southern ranked
63rd best on efficiency ratio
among the largest 500 US
Bank holding companies for
the 2nd quarter of 2005,
according to a list released
in the December 2005
American Banker.

Locally, we continued to
distance ourselves from the
rest of the pack in market
share in our home base of
operations – Greene and
Christian counties. Based on
the June 30, 2005, FDIC data,
we had 21.10% of the
deposits and our closest
competitor was at 10.68% –
widening the gap by another
2.5% in just a year.

In addition, we surpassed

our own personal best by
receiving four “Best of the
Ozarks” awards in the News-
Leader’s reader’s poll: Best
Bank; Best Mortgage
Company; Best Travel Agency
and Best Company to Work
For. We’re especially proud
of the recognition by our
own people… after all, they
are what make us best in
everything else.

During 2005, we set out
to grow our customer base,
deepen our relationships
with customers and expand
geographically to reach and
serve them.

To expand our presence

2

in the Lake of the Ozarks
region, we acquired three
branches – Camdenton,
Climax Springs and
Greenview – from Peoples
Bank of the Ozarks,
representing about $35
million in deposits and $13
million in loans.

To position ourselves to
be more of a player in the
Columbia/Jefferson City
market, we acquired a travel
agency and, in March 2006,
opened a loan production
office in Columbia.

Our new loan production
office in St. Louis, where we
originated $137 million in
loans, surpassed all
expectations and the Kansas
City and Northwest Arkansas
offices had originations of
$105 million and $90
million, respectively, during
2005. An additional out-of-
state LPO is slated to be
opened during 2006.
In our ongoing

commitment to be at the
forefront of what is on the
minds of our customers, our
financial services division

allocated significant
resources to informing,
educating and counseling
our senior customers on the
Medicare Part D program.
Over the past couple of
years, we’ve determined the
need to expand our banking
center footprint beyond its
current approximate 100
mile radius of Springfield.
We believe this strategy is
necessary to obtain the core
deposits needed to fund our
robust loan growth. To that
end, we’ve announced we’ll
be entering the southeastern
part of Kansas City with an
initial banking center in
Lee’s Summit (scheduled to
open by Fall ‘06).

As I mentioned earlier,
associate engagement is and
continues to be an internal
focus. This past year we
established the Great
Southern Academy and
wrote curriculum for a two-
day course, Explore Great
Southern. Both have
objectives of providing
specialized experience and
fostering relationship

building to augment our
‘people with purpose’
philosophy.

As the largest, home-
owned community bank, we
remain deeply committed to
our communities. In 2005,
we invested over a quarter
of a million dollars in non-
advertising-related
contributions, sponsorships
and underwriting.

Marketing-wise, our
affiliation with baseball’s
Springfield Cardinals in their
inaugural season turned out
to be a grand slam as the
field received Ballpark of the
Year honors, fan attendance
was in the top 10 of all of
minor league baseball and
the community embraced
their Redbirds as we knew
they would.

These are truly exciting
times in our community and
company. One can sense the
momentum. In closing, I
would like to express
appreciation to all those
who’ve made our success
possible and who daily
validate us as the leading

provider of financial services
in the region.

The guidance of our
board, the dedication and
diligence of our
management team and the
heart of all our associates
throughout the company
bind us together in pursuit
of our common goals. I
would be remiss if I did not
take this opportunity to
acknowledge the best
customers any company
could have – individuals and
businesses – who see us as
their financial partners. And,
of course, to our loyal
shareholders, we thank you
for the faith and continued
trust you place in Great
Southern.

Sincerely,

William V.Turner
Chairman

Five Year
Cumulative
Total Return**

$

450

Great Southern
Bancorp

Nasdaq US
Companies

Nasdaq 
Financial

$387

Market Share*
Based on Deposits in Greene 
& Christian Counties

21.10%

20

18

16

14

12

10

8

6

4

2

0

k
n
a
B

y

t
r
e
b
i
L

Lib

400

350

300

250

200

150

100

50

0

k
n
a
B

n
r
e
h
t
u
o
S

t
a
e
r
G
h
B k

S

k
n
a
B

e
c
r
e
m
m
o
C
B k
G

B k

A
N
a
c
i
r
e
m
A

k
n
a
B

k
n
a
B

k
n
a
B

t

t

f

o

S
U

k
n
a
B

y
n
a
r
a
u
G
B k
B k
G
US B k
E
B k f A
* Data Source: FDIC Website

i NA
i B k
Si
C

e
r
i
p
m
E

k
n
a
B

e
r
u
a
n
g
S

i

DEC
00

DEC
01

DEC
02

DEC
03

DEC
04

DEC
05

Data as of: June 30, 2005. 

** Graph assumes that $100 was invested in the Common Stock
on Dec 31, 2000 and that all dividends were reinvested.

3

 
 
 
 
 
 
 
 
 
 
 
Exploring Great

Southern, the theme for
this year’s annual

report, is an invitation to
explore and discover what
makes Great Southern the
success it is today. We hope
you find this exploration
worthwhile as you learn
about our history, our
culture and what we
consider our strategic
priorities.

I’m proud to report that

Great Southern achieved

PRESIDENT’S MESSAGE TO SHAREHOLDERS

many strategic priorities in
2005. These results were
achieved through our
associates’ teamwork and
their unwavering
commitment to build
winning relationships with
our customers, shareholders,
communities and each other.
Growth and expansion
was a central theme for the
year as we were able to
effectively reach more new
and existing customers.
Customer households
increased to 90,811, up 18%
from December 31, 2004.
This household number and
the figures that I’ll share
below represent much more
to our Company than mere
increases; these numbers
represent individuals,
families, businesses and
organizations that have
looked to Great Southern for
help with their financial and
travel needs.

Deposits (excluding
brokered and national CDs)
increased 20% for the full
year with increases in
consumer and commercial
checking accounts and
certificates of deposit.

Strong loan demand resulted
in 13% loan growth for the
full year with gains in
commercial real estate and
construction lending. This
loan growth was a leading
factor that generated an
increase in net interest
income.

Our loan production
offices (LPOs) in Overland
Park, Kan., Rogers,Ark., and
St. Louis, Mo., experienced
solid growth in 2005.
Serving the metropolitan
Kansas City area, the
Overland Park office
originated $105 million in
commercial loans and had
$196 million in outstanding
loan balances at year end
2005. The Rogers LPO,
which serves the burgeoning
Northwest Arkansas
corridor, originated $90
million in commercial loans
with $118 million in loans
outstanding as of December
31, 2005. The St. Louis LPO,
opened in early 2005,
produced $137 million in
loan originations and had
$71 million in outstanding
loan balances by the end of
2005. In March 2006, we

opened the doors of a new
LPO in Columbia, Mo. We
expect a strong book of
business from this market
with the hiring of long-time
Columbia banker Curt
Morgret to manage that
office.

Our investment, insurance

and travel divisions
continued to grow in 2005
resulting in a 12% increase
in commission revenues for
the Company from the
previous year.

2005 was a year of some
important acquisitions for
the Company as we
welcomed associates and
customers from three
acquired Peoples Bank
branches in central Missouri
and from a Columbia, Mo.-
based travel agency,
Canterbury/Tiger Travel.
Already in 2006, our travel
company has acquired
Classic Cruise and Travel, a
travel agency in Lee’s
Summit, Mo., where Great
Southern will soon open a
retail banking center.

The Company’s banking
center network grew to 35
with the addition of two

Net Income*
(per share of common stock)

$1.63

Total Assets
 in billions

$2.08

Total Deposits
 in billions

$1.55

Total Loans
 in billions

$1.51

1.6

1.4

1.2

1.0

0.8

0.6

0.4

0.2

0.0

Jun 90
 Jun
’90†

June 95
Jun
’95

Dec 00
Dec
’00

Dec 05
Dec
’05

2.000
0

1.75
5

1.50
0

1.25
5

1.00
0

0.75
5

0.50
0

0.25
5

0
0.00

Dec 90
Dec
’90

Dec 95
Dec
’95

Dec 00
Dec
’00

Dec 05
Dec
’05

1.50

1.25

1.00

0.75

0.50

0.25

0.00

Dec 90
Dec
’90

Dec 95
Dec
’95

Dec 00
Dec
’00

Dec 05
Dec
’05

1.50

1.25

1.00

0.75

0.50

0.25

0.00

Dec 90
Dec
’90

Dec 95
Dec
’95

Dec 00
Dec
’00

Dec 05
Dec
’05

† Figure stated is as if the company was publicly

traded for all of the fiscal year 1990 (conversion
was in Dec. 1989).

*All per share amounts have been adjusted to reflect stock splits. The company converted to a calendar year in December 1998; therefore prior years’ net income
numbers will reflect a June 30 fiscal year end.

4

new facilities, one in
Springfield, Mo., and the
other in Republic, Mo. We
also celebrated the opening
of our rebuilt banking center
in Stockton, Mo., that had
previously been destroyed
by a tornado.

New or enhanced
products and services,
highlighted in subsequent
pages of this report, were
introduced to customers
including: the new Health
Savings Account, the CDARS
CD program, a Springfield
Cardinals Checking package,
the photo ID debit card, and
electronic statements. Our
investment division also
began offering the Missouri
MO$T Tuition Savings
Program.

All of these achievements

are examples of how our
nearly 700 associates are
working together to drive
our success. The
commitment and talent of
our associates gives me
confidence we can continue
to achieve even greater
results in the future.
Looking ahead, we

understand the future holds

Commercial Real Estate
& Construction Loans
 in millions
800

$866

700

600

500

400

300

200

100

0

Dec 90Dec
’90

Dec 95
Dec
’95

Dec 00
Dec
’00

Dec 05
Dec
’05

risks and challenges, but we
believe it also holds great
rewards for hard work. We
expect 2006 to be another
challenging year. We’ll
concentrate on building new
and deepening existing
relationships with
customers, which should
translate into strong deposit
and quality loan growth for
our Company. We’ll also
continue our focus on
revenue growth
opportunities while we
work to manage our expense
growth rate.

Another priority is the

continuation of our work to
ensure that all Great
Southern products and
services from across all
business lines are
comprehensively available to
customers. Significant
inroads have already been
made by utilizing our
banking center network to
make consumer and
commercial lending,
investment, insurance and
travel services more
accessible to customers.
Our associates are learning
to work more effectively
across lines of business

through better
communication with
referrals and by focusing on
customers’ comprehensive
needs.

Expansion opportunities
that fit within our business
model will be explored. We
will consider building
additional banking centers
in our current footprint and
entering new metropolitan
markets with new LPO sites.
Acquisitions of other
institutions may be
contemplated if the right
opportunity presents itself.
None of our 2006 goals

S E L E C T E D   C O N S O L I D A T E D   F I N A N C I A L   D A T A

2005

2004

December 31,
2003
(Dollars in thousands)

2002

2001

Summary Statement of Condition Information:
Assets
Loans receivable, net
Allowance for loan losses
Available-for-sale securities
Held-to-maturity securities
Foreclosed assets held for sale, net
Allowance for foreclosed asset losses
Deposits
Total borrowings
Stockholders' equity (retained

$ 2,081,155
1,514,170
24,549
369,316
1,510
595
---
1,550,253
355,052

earnings substantially restricted)

Average loans receivable
Average total assets
Average deposits
Average stockholders' equity
Number of deposit accounts
Number of full service offices

152,802
1,458,438
1,987,166
1,442,964
150,029
85,853
35

$1,851,214
1,334,508
23,489
355,104
1,545
2,035
---
1,298,723
401,625

140,837
1,263,281
1,704,703
1,223,895
130,600
76,769
31

$1,544,052
1,146,571
20,844
259,600
1,570
9,034
---
1,138,625
276,584

121,679
1,106,714
1,437,869
1,057,798
113,822
74,822
29

$1,405,256
1,048,644
21,288
236,269
1,590
4,328
---
1,016,997
268,494

109,636
1,042,199
1,344,989
963,255
95,728
73,861
29

$1,325,156
1,000,751
21,328
233,805
1,600
3,057
150
889,590
333,666

84,587
960,827
1,193,772
802,286
79,484
71,998
28

The tables on pages 5, 6, and 7 set forth selected consolidated financial information and other financial data

of the Company. The selected balance sheet and statement of income data, insofar as they relate to the years
ended December 31, 2005, 2004, 2003, 2002 and 2001, are derived from our consolidated financial statements,
which have been audited by BKD, LLP. The amounts for 2004, 2003, 2002 and 2001 are restated amounts. See
Item 6,“Selected Consolidated Financial Data - Restatement of Previously Issued Consolidated Financial
Statements,” Item 7,“Management's Discussion and Analysis of Financial Condition and Results of Operations,”
and Item 8,“Financial Statements and Supplementary Information” in the Company’s Annual Report on Form
10-K. Results for past periods are not necessarily indicative of results that may be expected for any future
period. All share and per share amounts have been adjusted for the two-for-one stock split in the form of a
stock dividend declared in May 2004.

5

PRESIDENT’S LETTER
are possible without our
associates and their
commitment to our
Company. I am certainly
humbled to have the chance
to lead this talented group of
people that define Great
Southern. We know without
their dedication to service,
knowledge and initiative, we
would not be successful in
keeping our customers or
satisfying our shareholders.
We will work hard to further
enhance the workplace and
make it an even more
engaging and satisfying
place to work.

I would also like to thank
our customers, who give us
the chance to serve their
financial needs. And, finally, I
thank you, our shareholders,
for the confidence you’ve
placed in our Company.
Without your investment,
none of what we describe in
the subsequent pages of this
report would be possible.

I welcome your thoughts

and suggestions and
encourage you to continue
Exploring Great Southern.

Joseph W.Turner
President and Chief 
Executive Officer 

S E L E C T E D   C O N S O L I D A T E D   F I N A N C I A L   D A T A

Summary Income Statement 
Information:
Interest income:

Loans
Investment securities and other

Interest expense:
Deposits
Federal Home Loan Bank advances
Short term borrowings
Subordinated debentures 
issued to capital trust

Net interest income
Provision for loan losses
Net interest income after

provision for loan losses

Noninterest income
Commissions
Service charges and ATM fees
Net realized gains on sales of loans
Net realized gains (losses) on sales
of available-for-sale securities

Realized impairment of

available-for-sale securities

Net gain (loss) on sales of fixed assets
Change in interest rate swap fair value
Interest rate swap net settlements
Other income

Noninterest expense:
Salaries and employee benefits
Net occupancy expense
Postage
Insurance
Advertising
Office supplies and printing
Telephone
Legal, audit and other professional fees
Expense on foreclosed assets
Other operating expenses

2005

$ 98,129 
16,366 
114,495 

42,269 
7,873 
4,969 

986 
56,097 
58,398 
4,025 

For the Year Ended December 31,
2002
2003
2004

(Dollars in thousands)

$74,162 
12,897 
87,059 

28,952 
6,091 
1,580 

610 
37,233 
49,826 
4,800 

$66,739 
9,440 
76,179 

25,147 
5,400 
588 

594 
31,729 
44,450 
4,800 

$67,351
12,810
80,161

29,344
6,852
555

686
37,437
42,724
5,800

2001

$78,164 
11,333 
89,497 

33,196 
10,339 
2,483 

680 
46,698 
42,799 
5,200 

54,373 

45,026 

39,650 

36,924

37,599 

8,726 
13,309 
983 

7,793 
12,726 
992 

5,859 
11,214 
2,187 

85 

(373)

795 

(734)
30 
(6,600)
3,408 
2,352 
21,559 

25,355 
7,589 
1,954 
883 
1,025 
903 
1,068 
1,410 
268 
3,743 
44,198 

--- 
403 
1,136 
8,881 
1,751 
33,309 

22,007 
7,247 
1,784 
761 
794 
811 
903 
1,309 
485 
3,160 
39,261 

--- 
161 
(3,089)
7,352 
1,775 
26,254 

18,739 
6,335 
1,691 
683 
735 
855 
797 
1,078 
1,939 
2,901 
35,753 

5,786
8,430
1,575

3,443

--- 
57
9,569
6,136
1,186
36,182

15,842
5,337
1,426
514
622
828
769
808
597
2,245
28,988

5,765 
8,352 
1,756 

139 

--- 
(87)
(978)
743 
1,237 
16,927 

15,126 
4,730 
1,233 
485 
686 
774 
628 
1,073 
216 
2,368 
27,319 

Income before income taxes
Provision for income taxes
Net income

31,734 
9,063 
$ 22,671 

39,074 
12,675 
$ 26,399 

30,151 
9,856 
$20,295 

44,118
15,313
$ 28,805

27,207 
9,116 
$ 18,091 

Effect of restatement related to certain 
derivative financial instruments
Net income excluding the effects of 

5,066

481

2,796

(5,593)

667

the restatement

$ 27,737

$ 26,880

$ 23,091

$ 23,212

$ 18,758

6

S E L E C T E D   C O N S O L I D A T E D   F I N A N C I A L   D A T A

Per Common Share Data:

Basic earnings per common share
Diluted earnings per common share
Cash dividends declared
Book value
Average shares outstanding
Year end actual shares outstanding
Year end fully diluted shares outstanding

Earnings Performance Ratios:
Return on average assets(1)
Return on average stockholders' equity(2)
Non-interest income to average total assets
Non interest expense to average total assets
Average interest rate spread(3)
Year end interest rate spread
Net interest margin(4)
Adjusted efficiency ratio (excl. foreclosed assets)(5)
Net overhead ratio(6)
Common dividend pay out ratio

Asset Quality Ratios:

Allowance for loan losses/year end loans
Non performing assets/year end  loans and 

foreclosed assets

Allowance for loan losses/non performing loans
Net charge offs/average loans
Gross non performing assets/year end assets
Non-performing loans/year-end loans

Balance Sheet Ratios:
Loans to deposits
Average interest earning assets as a percentage

At or For the Year Ended December 31,
2003
(Dollars in thousands, except per share data)

2002

2004

$1.93
1.89
0.44
10.28
13,702  
13,699  
13,995  

1.55%
20.21
1.95
2.27
2.81
2.63
3.10
46.64
0.35
23.28

$1.48
1.46
0.36
8.88
13,707  
13,703  
13,887  

1.41%
17.83
1.83
2.35
2.98
2.88
3.27
47.82
0.66
24.32

$ 2.10
2.07
0.35
7.99
13,726  
13,714  
13,880  

2.14%
30.09
2.69
2.11
2.98
3.05
3.30
35.98
(0.53)
16.79

2005

$1.65
1.63
0.52
11.13
13,713  
13,723  
13,922  

1.14%
15.11
1.08
2.21
2.73
3.05
3.13
54.94
1.14
31.90

2001

$ 1.31
1.30
0.25
6.16
13,780  
13,726  
13,858

1.52%
22.76
1.42
2.27
3.30
2.99
3.73
45.38
0.87
19.23

1.59% 

1.73% 

1.78%

1.99%

2.09%

1.09
151.44
0.20
0.81
1.05

0.48
524.43
0.17
0.35
0.33

1.40
282.02
0.47
1.06
0.63

1.75
146.60
0.56
1.34
1.36

1.21
223.42
0.27
0.94
0.93

97.67%

102.76%

100.70%

103.11%

112.50%

of average interest bearing liabilities

113.05

112.56

112.30

111.22

110.67

Capital Ratios:

Average stockholders' equity to average assets
Year end tangible stockholders' equity to assets
Great Southern Bank:

Tier 1 risk-based capital ratio
Total risk-based capital ratio
Tier 1 leverage ratio

Ratio of Earnings to Fixed Charges:(7)

Including deposit interest
Excluding deposit interest

7.6%
7.2

10.1
11.3
8.3

7.7%
7.6

10.7
11.9
8.5

7.9%
7.9

11.0
12.3
9.0

7.1%
7.8

10.8
12.0
8.6

6.7%
6.4

8.9
10.1
7.2

1.57x
3.29x

2.05x
5.72x

1.95x
5.58x

2.18x
6.45x

1.58x
3.02x

(1) Net income divided by
average total assets.
(2) Net income divided by

average stockholders
equity.

(3) Yield on average interest-
earning assets less rate on
average interest-bearing
liabilities.

(4) Net interest income
divided by average
interest-earning assets.

(5) Non-interest expense

divided by the sum of net
interest income plus non-
interest income. 

(6) Non-interest expense less
non-interest income
divided by average total
assets.
In computing the ratio of
earnings to fixed charges:
(a) earnings have been
based on income before

(7)

income taxes and fixed
charges, and (b) fixed
charges consist of interest
and amortization of debt
discount and expense
including amounts
capitalized and the
estimated interest portion
of rents.

7

In 1923, Springfield was

a town of just over
39,000. Folks were
keeping up with “The
Married Life of Helen and
Warren” in the Springfield
Daily Leader. Automobiles
were making their debut on
the downtown square. And
so was Great Southern.

J.Wyman Hogg, one of
three founders along with
R.M. Mack and John P.
McNiel, lived to see Great
Southern convert from a
mutual to a stock company
in December 1989, sparking
fond recollections of the
Association’s early days:

“We operated in the

Seville Hotel. Shared offices
with Pickett & Nichols
Insurance Agency – and our
real estate business.We had
to have a stenographer, so
she was an extra employee.
I was the secretary of the
Association, closing all loans
and other office details ... I
think we had three to five
thousand dollars’ capital to
start with. But ‘mighty oaks
from little acorns grow.’”

And grow Great Southern
did - with the simple mission
to foster thrift and home
ownership, by attracting
savings deposits and
investing those funds in
local real estate loans.

D E E P   R O O T S ,   C O R E   VA L U E S   A N D   A   S T R O N G   F O U N D AT I O N

H E R I TAG E
“I think we had 3 to 5 thousand dollars to start with.
But mighty oaks from little acorns grow.”

––– J. Wyman Hogg

In 1972, Great Southern’s fourth
President, Russell Cather, posed
proudly in front of the association’s
newly-relocated downtown
headquarters at South and Walnut.
Considered even more convenient,
it was Great Southern’s only
location at the time.

William Turner, who became our
fifth President in 1974, ushered in
an expansion program that would
add 14 locations and eight new
communities in his first five years.
By 1990, 27 branch offices
spanned 17 counties across
southern and central Missouri.

On his succession at the turn of the
millennium, our sixth President, Joe
Turner, launched his own legacy
with a management style
associates refer to as “the era of
empowerment,” with a heavy
emphasis on personal initiative and
thinking like an owner.

8

A BEGINNING
Associates and 
family gathered to
commemorate the
remarkable
milestone of reaching
the million dollar
asset mark in 1927.

economic storms pre-dating
even the Great Depression
of 1929, and underscore a
heritage of strength and
reliability that continues to
distinguish our company
today.

In a telling footnote, Great

Southern has been led by
only six presidents in its 83-
year history.

Passing the $2 billion mark, the
company has been able to explore
new territories with dedicated loan
production offices serving
northwest Arkansas, St. Louis and
Kansas City (above).

With leadership comes
much responsibility.

As the opportunity to
better serve our customers
has expanded, so too has the
mission. In the seventies
and eighties, Great Southern
was among the first in the
area to introduce such novel
industry milestones as late
night and weekend banking
hours, adjustable-rate
mortgages, alternative
investment products
including tax-deferred
annuities, and in-house travel
agency and discount stock
brokerage services for added
convenience. Our
innovative Savings Plus Card,
rewarding both merchants
and customers on retail
transactions, was a
forerunner to modern day
purchase-incentive credit
cards.

The nineties brought off-

premise ATMs, bank-by-
phone and online banking,
and as other banks leveraged
the opportunity to reduce
front-line personnel and
their “brick and mortar”

presence, Great Southern
was busy adding people,
banking centers, ATM
locations and more and
more service.

Taking stock of our

position and influence today,
it’s difficult to compare Great
Southern by any single
measure of performance.
Among financial institutions
in our market, we lead our
nearest competitor in FDIC
market share by more than
two to one, and rank among
the nation’s best performing
banks in American Banker
reviews and the Kansas City
Star’s “Star 50.” Readers of
the Springfield News-Leader
have named us “Best Bank” in
successive annual polls – a
recognition shared by our
Investment and Travel
divisions in their own
categories, as “Best Investment
Services/Brokerage Company”
and “Best Travel Agency.” Our
travel agency, incidentally,
ranks among the nation’s Top
75, and recently won Disney
Vacations’“Agency of the
Year” award.

Other measures are less

tangible, but even more
important to a full
appreciation of the Great
Southern trademark. We
enjoy a distinct reputation
for deep community
involvement – from
supporting worthy causes to
cheering on local athletes to
leading community
redevelopment efforts – and
the Great Southern sun has
become a familiar and
welcome sight throughout
the region.

Over the years, our
mission has expanded
greatly. But our core values
haven’t changed. And our
roots have simply grown
deeper.

Described as “honorable,
upright community leaders
who would never do an
underhanded thing,” our
founders established
enduring values and a proud
philosophy of doing
business that we still hold
dear. The basic principles of
integrity, prudence,
reliability and loyalty to
customers have helped
Great Southern weather

9

C U LT U R E

A behind the scenes look at 
Building Winning Relationships

communities. How do we
know when we are
successfully fulfilling our
mission or getting it right?
When we’ve made our
customers’ lives better and
easier and helped them
realize a dream or two; when
our associates are happy and
find Great Southern a
satisfying and engaging
place to work; when our
communities are better
because of our presence and
what we give back; and
when our shareholders
realize an outstanding return
on their investment in our
company.

Our people are the key to
our company’s success. Our
team of nearly 700
associates provides the
experience, skills and energy
we need to achieve even
better results in the future.

The best way to explore

Great Southern’s
culture is to take a

behind the scenes look at
our company. What you’ll
quickly find is that we share
a common set of beliefs
about how we work and
grow together as a team;
how we serve and treat our
customers; how we support
our communities; and how
we must keep the interests
of our shareholders in mind
in everything we do. We do
this by living our shared
core values of doing what’s
right; teamwork; mutual
respect; and uncompromising
ethical standards.

These shared beliefs are

central to the company’s
mission to build winning
relationships with our
customers, associates,
shareholders and

10

This commitment to our
people is deeply rooted and
we want to provide a fair
and challenging workplace.
In the life of our company, it
is critical that we give our
people opportunities to
learn, grow and advance in
their careers. In 2005,
several new innovative
training initiatives were
introduced to help with
individual and team
development. These classes
were added to an already
rich and comprehensive
training curriculum
provided by our training
division.

We launched “Explore
Great Southern,” a two-day
associate workshop that
helps clarify how the entire
company operates and how
each division functions to

support the whole

organization. “Trading
Spaces” gives associates who
support one another from
different departments, the
chance to sit at each other’s
desk and observe how they
do their jobs creating a
better understanding of
their role  within the
company. The new
“Customer Relationship
Academy” develops
associates’ ability to build
deeper relationships with
customers across business
lines. A select number of
associates from across the
company participate in this
six-month academy and
learn about the
organization’s inner
workings and most
importantly, learn how to
work together more
effectively to bring the full
power of Great Southern to
the customer.

(Opposite page)
Prospective tellers learn
how to navigate the
company’s front-line
information system in

specially equipped classrooms at
the Operations Center.

(Left) Recognizing Betty Hygh’s
remarkable 46 years at Great
Southern, associates signed and
presented a special lifetime
achievement award at a gala
retirement party in her honor.

11

(Above) “Hot homemade biscuits ’n gravy for a dollar.”
Associates take turns serving themselves – and each other
– at spontaneous bake sales and breakfasts held in the Ops
Center break room. Proceeds benefit the American Cancer
Society’s Relay for Life.

As you can see by our
concentrated efforts on
relationship training, we
fully understand that our
ability to build relationships
determines our ultimate
success. The foundation of
our ability to build
relationships with
customers is based on our
shared beliefs on how
customers should be treated
and served. We want to get
it right for our customers;
we want to provide the right
products and services and
deliver them where, how
and when our customers
prefer. We understand that
each time we interact with a
customer, it is a moment of
truth and a clear indication
whether we’re getting it
right for the customer or
not. We may not be perfect,
but we aspire to be.
We measure these

aspirations against the most
important metric – our
customers. We periodically
test our service levels
through surveys, secret
shopping and follow-up

We understand that
each time we
interact with a
customer, it is a
moment of truth
and a clear
indication whether
we’re getting it
right for the
customer or not.

12

phone calls.We learn by this
feedback and adjust where
it’s needed.

To further enhance our
ability to get it right for our
customers, we developed
two new forums, the
Commercial Banking Forum
and Retail Banking Forum.
Representatives from all
areas of the company
participate and discuss
better ways to reach and
serve our customers and
develop action plans to do it
more effectively.

Getting it right for our
communities is also a part of
everyday life at Great
Southern. If you simply walk
around the company, you’ll
see signs of associate
involvement in  “Caring and
Sharing” (our motto)
activities, events and
fundraisers supporting
community organizations.
You’ll find us working on
Relay for Life teams; reading
to students; counting money
for community fundraising
events and giving $3 to dress
casual for a good cause. We
do all these things and more,
not just because it’s our
responsibility as a corporate
citizen, but because it’s the
right thing to do. We do care
and want to share.
Finally, a strong
commitment to our
shareholders is deeply
embedded in our culture. In
fact, many of our associates
are owners of the company.
In every decision we make,
we always ask,“Is this in the
best long-term interest of
our shareholders?” We hold
ourselves to the highest
standards of corporate
governance and ethical
business practices and are
strictly intolerant of
anything less.

(Top) Interdepartmental field trips
acquaint associates with the
operation of other company
divisions.

(Above left) A library of CPUs
handles thousands of independent
transactions each day across the
bank’s regional network of 170
ATMs.

(Above right) Announcer talent for
radio spots is provided by
associates from various
departments who have a special
interest or expertise in the service
they speak of.

13

E PLURIBUS UNUM

Originally referring to the integration of the 13 independent colonies into one united
country, “E Pluribus Unum” was the national motto of the United States of America and
appears on all coins. Translated from Latin, it means “One from many”
– an apt description of the Great Southern customer relationship today.

References to Great

Southern as a banking
“supermarket” first
began appearing in the early
eighties. The company’s
broad portfolio of financial
services, driven largely by
product innovation, was
challenging traditional
perceptions of the
respective roles played by

banks and S&Ls well before
deregulation, and the
company’s fast-spreading
consumer branch network
further blurred the
distinctions.

A quarter-century later,
Great Southern still blazes
the trail in local product and
service innovation, and our
consumer-driven portfolio

remains unrivaled and
continues to grow. Great
Southern shoppers discover
a surprising selection at
every turn, in every
department: More checking
accounts to choose from.
More loan options. More
services, benefits and
conveniences. All under one
roof, there are more ways to

bank, invest, insure and even
travel as “a member of the
Great Southern family” ... and
therein lies an important
distinction between shopper
and customer.

Customers today no

longer think of Great
Southern in terms of a
“supermarket.” They’re
traveling lighter, more

14

ongoing demand for
convenience does.
Great Southern
introduced the new tax-
advantaged Health Savings
Account (HSA) to area
residents and, in response to
promising but confusing
new Medicare legislation,
followed up with a series of
free public seminars across

the region to explain the
other impactful changes
brought about by Medicare
Part D. With dedicated
banking, insurance and
investment expertise at
hand, our company is
uniquely qualified to help
area seniors interpret their
rights, options and what it
all means, one-on-one.

It’s not just a concept, there really
is a Customer Resource Guide.
Personal Bankers customize each
one for prospective clients,
assembling pertinent information
and client-specific suggestions for
better banking. A followup “Switch
Kit” makes it easy to do just that
– switch to Great Southern.

independently and more
distant than that. Today, the
better analogy would be
something more like
“Complete Outfitter”:
“First-time home buying?”

– Here’s what you’ll need.

“Building your business?”

– Right this way.
“Kid’s college fund?”

– We’ll map the route.

“Exploring investment

options?”
– Expert guides available.
While Great
Southern patrons
typically maintain
multiple account
relationships with us
year-round, the idea today
is not so much to stock up
for everything as it is to be
properly prepared for the
next thing. Having lots of
choices is great. Having
easy access to them all at
one place is convenient. But
more and more, what’s really
important to our customers
is the relationship itself.
Here, they enjoy the
distinct confidence of
feeling already prepared for
their next challenge,
opportunity or dream,
whatever it turns out to be.
They know Great Southern
is ready. All the resources
are here. And Great
Southern is family.

Many Resources.

One Source.Staying on top of

consumer demand is one
thing. Guiding it is
another. Our dedication to
keeping customers always
equipped with the best
financial service,
information and support
available drives product
development at Great
Southern as readily as the

15

A legislative change in
Missouri’s Saving for Tuition
(MO$T) program affords
another timely new Great
Southern service. MO$T
was originally established by
the State to be an easy and
tax-effective way for
Missourians to save for
higher education, and lets
participants self-direct their
savings accounts within
limited investment options.
Recognizing that many
investors preferred working
with their own financial
advisors, state legislators
added an Advisor provision
to make the program
available through licensed
investment advisors as well.
Great Southern Financial
Services quickly embraced
the State’s initiative to help
customers make the most of
MO$T, augmenting state and
federal tax benefits with
professional investment
counsel ... so that saving for
education is as smart as it
looks.

Ongoing product
development efforts also
bring customers an ever-
changing kaleidoscope of
product/service
enhancements. A new
Certificate of Deposit
Account Registry Service®
(CDARS®) effectively lets
depositors enjoy full FDIC
insurance even on amounts
larger than $100,000.
Working with a network of
other CDARS® banks, Great
Southern breaks large
deposits into smaller
amounts, which are then
placed with network
members and reissued in CD
amounts under $100,000. As
a result, our customer’s
entire investment always
remains eligible for full FDIC
insurance protection.

For greater convenience,

Online Banking customers
now have the option to view
their monthly statements
online instead of receiving
paper statements in the
mail. Customers are notified
by e-mail when their
statement is ready for
viewing. With a simple click
on a link provided in the e-
mail alert, they can securely
view their statement over

the Internet. No wait time,
no paper, just convenience.
Statements can easily be
printed if they need a copy.
A new photo ID option
adds an extra measure of
personal security on equity-
based debit cards.
Introduced just last year, our
innovative Great Equity
Access Card offers home
equity customers

unprecedented convenience
and virtually global self-
access to their equity funds
as needed.

For newcomers exploring

Great Southern, the word
“access” comes to mind with
surprising frequency as they
look around. Over-the-top,
exceptional consumer
convenience is practically
our trademark, and the

(Right) Great Southern Financial
Services helps parents of college-
bound kids make the most of MO$T
– a Missouri program providing
state and federal tax benefits on
savings investments for higher
education.

(Below) Income & Estate Protection
Advisor Brian Smith (standing)
fields questions on sweeping
Medicare reform and the impact of
new provisions for Medicare Part
D. The free public seminars, often
including lunch, were hosted by the
Summit Club.

16

Commercial Lending Officers

Seated from left:
Jill Bolding, Northwest Arkansas
Chris Jones, Northwest Arkansas
Kent Lammers, Springfield
Don Cowherd, Springfield

Standing from left:
Paul Potthoff, Springfield
David Losse, Branson
Daren Bruschi, Kansas City
David Price, Springfield
Rob Turner, Springfield
Mike Casey, Springfield
Marc Mayer, Springfield
Mary Ems, St. Louis

FINANCIAL SERVICES
Established: 1982
Staff: 21

PROFILE 
Full-service investment management
and financial planning firm serving
both individuals and businesses.

2005 MILESTONES
• Series of public seminars on

Medicare Part D launches new
initiative to educate seniors and
retirees on timely issues they face

• Division becomes the primary
distribution channel for life and
health insurance products for the
corporation

• Certified Financial Planner Michael

Bennitt achieves AWMA
accreditation

FOR THE YEAR
•  Delivery of fee based investments

up 22%

• Division reports second highest
revenue growth in its history

ongoing development of
better ways to deliver our
many services goes hand-in-
hand with the development
of new ones.

Our commercial lending

department now fields a
team of twelve commercial
loan veterans to man
banking centers and loan
production offices with
local expertise and
responsive on-the-spot client
service.

A dedicated Corporate
Services team delivers the
same kind of personal
attention to the company’s
everyday business clients,
providing an on-location
point person to oversee and
administer their various
business account and
service relationships with
us.

If that sounds a little
“over-the-top,” our VIP
Banking program actually
takes it up a notch –
combining on-call,
concierge-style personal
banking service with an
extensive portfolio of
discounted and

Our Great Equity Access Card
makes it easy for do-it-yourselfers
to shop, borrow and pay-as-they-
go for home improvement and
other needs.

complimentary preferred
customer benefits.

But you don’t have to be a
VIP to know Great Southern
hospitality. It starts with the
first checking account –
which for starters, can be
free.We back it up with
more banking locations,
more ATMs and longer
banking hours than our
competitors offer, with free

17

online and 24-hour phone
banking service to boot. And
still, that’s just for starters.
There are a host of in-house
professional insurance,
travel, investment and senior
club services, benefits and
conveniences yet to discover
as a new member of the
Great Southern family.
Given the bank’s

extensive branch network,
including smaller
communities scattered
broadly across the Ozarks,
one of our bigger challenges
is to deliver this same high
level of full-spectrum service
at every customer touch
point.

Small town businesses
enjoy big bank commercial
lending resources at their
nearby local branch through
our “Partners for Success”
initiative. Now in its third
year, the program teams
local managers and their
clients with a dedicated
commercial loan officer
liaison.

Big bank investment

services are available
everywhere too. Licensed
banking center managers
and personal bankers allow

(Top) Great Southern Insurance
works with Banking Center
managers to host rotating 
in-lobby Insurance Open Houses
offering customers quick,
professional assistance with their
insurance questions, and on-the-
spot quotes.

(Right) The Corporate Services
Team from left:
Laura Beaver, 

Corporate Services Officer

Bonnie Watkins, 

Public Funds Representative

Melanie Robbins, 

Corporate Services Officer

Brad Heeren, 

Corporate Services Officer

INSURANCE
Established: 1952
Staff: 19

PROFILE
Full-service independent agency
providing personal and commercial
property and casualty coverage

2005 MILESTONES
• New Quantum product from St.

Paul Travelers sparks 20% growth
in personal lines

• Consumers Insurance writes

personal lines for agency - client
financial scoring no longer
required

• Associate Gene Summers named

to Consumers’ Leadership
Conference

• Auto-Owners written premiums

increase 50%

FOR THE YEAR
• Commission income up 10%
• Net income up 30%
• Written premiums approach $15

million

18

Great Southern Financial
Services to extend the many
benefits of Raymond James
caliber asset management to
customers in our smallest
communities, along with
annuities and other
alternative financial
products they might not
have considered before.

Established in 1952, Great

Southern Insurance is
already well known
throughout most of Great
Southern country, helping
bank customers secure
favorable terms on
homeowners coverage for
more than half a century. As
the division has evolved into

TRAVEL
Established: 1977
Associates: 102 
Independent contractors: 30
Retail locations: 13
Corporate on-sites: 5

PROFILE
Full-service corporate and leisure
travel agency

2005 MILESTONES
• Voted Best Travel Agency by
readers of Springfield News-
Leader

• Recognized as one of SW MO’s
fastest growing companies by
Springfield Business Journal
• Purchased Canterbury Tiger Travel

- Columbia, MO

• Secured University of Missouri

corporate account

• Purchased Classic Cruise & Travel -

Lee’s Summit, MO

• Recognized among nation’s top
producers by Apple Vacations,
Funjet Vacations, Globus Gateway,
Classic Custom Vacations, Holland
America Cruise Lines, MLT Worry
Free Vacations

• Awarded Disney Travel Company’s

Agency of The Year

FOR THE YEAR
• Gross sales exceed $70 million
• Net income up 40%

a full-service independent
agency – and one of the
largest personal lines
insurers in southwest
Missouri – so too have the
resources our customers
enjoy at every branch,
including help with personal
and commercial property
and casualty insurance and a
“Who’s Who” list of “A” rated
underwriters to choose
from.

An internal memo from

Retail Banking Director
Barby Pohl marks the quiet
passage of another milestone
for the company and
acknowledges a new reality
in our marketplace. In it, she
reminds associates to use
the term “Banking Center”
instead of “branch” when
referring to Great Southern
locations, to better reflect
the actual customer
experience.

She’s right of course. But
it’s mostly an internal thing.
Most of our customers refer
to us simply as “Great
Southern,” and banking is
just the beginning.

(Top) TV spots featuring “Fanatical
Fans” promoted our exclusive
Springfield Cardinals “Cards Card”
and official logo checking account.

(Above) One of five major Summit
Club excursions during the year,
our Western Caribbean Cruise
featured ports-of-call in Cozumel,
Costa Maya, Belize and Playa del
Carmen.

19

G E O G R A P H Y

N E W   T E R R I T O R I E S   A N D   P R O M I S I N G   H O R I Z O N S

Exploring new territories

and new opportunities
comes as second nature

to Great Southern.
Throughout our 83-year
history, we have looked for
new and better ways to
reach our customers and
provide the products and
services they need. The
tradition continues today as
we strategically map out
possible new territories for
expansion. This may include
building new banking
centers in our current
footprint or beyond, opening
new loan production offices

(LPOs), or acquiring an
organization that would
complement our current
franchise.

2005 was a year for both

expanding into new
territories and strengthening
our presence in existing
markets with new or
renovated offices. Early in
the year, a fill-in banking
center, Kearney Central, was
opened in Springfield,
boosting our number of
banking centers in the
Springfield market to 13.
Kearney Central adds
another convenient location

to the north side Springfield,
where we experience some
of our highest volumes of
customer traffic. The
banking center celebrated
its grand opening in a rather
unique way by holding the
event on Presidents’ Day, a
holiday when most other
financial institutions are
closed. This sent a clear
message to customers of
Great Southern’s
convenience.

Also in mid 2005, the
banking center in Stockton
held a grand reopening
event to celebrate its new

20

GREAT SOUTHERN COUNTRY
Stepping across the boundaries is
nothing new. They’re just becoming
more distant as we grow.

AREA
ENLARGED

(Opposite page) Bank partnerships
in downtown St. Louis include
renovation of the historic 475,000
sq. ft. Missouri Pacific Building on
13th Street (foreground) for condo,
apartment, restaurant/retail and
commercial office space occupancy.
Four blocks north, six other LPO
projects line downtown
Washington Avenue.

(Left) Great Southern partnered
with The Pinnacle Group on the
Lowell Office Park located at the
intersection of I-540 and Hwy. 265
in the burgeoning “Northwest
Arkansas Corridor.”

competitive position in
central Missouri.

By the end of the year, our

35th banking center was
opened in Republic, a new
market for Great Southern.
This growing community
welcomed the banking
center staff with open arms
resulting in one of the most
successful banking center
openings to date. An
enthusiastic staff, an optimal
location, positive market
dynamics, and our
convenience proposition all
played important roles in
making this new office such
a success.

Strong growth and

potential for more business
prompted the renovation of
the Lebanon Banking Center,
which includes a busy Great
Southern Travel office. The
square footage of the
building was nearly doubled
and the more spacious office
creates a much better
experience for customers.
Our loan production
offices (LPOs) flourished
and expanded in 2005. The
LPO lenders in Rogers,Ark.,
and Overland Park, Kan.,

(Left) Market Managers. 
Seated from left:
Ron Pender, Northwest Arkansas
and Craig Kesner, Branson.
Standing from left:
Henry Heimsoth, Kansas City, 
Gary Lewis - Director of
Commercial Lending, 
Curt Morgret, Central Missouri,
Cyd Everett, Springfield and 
Kevin Baker, St. Louis.

(Above) Serving the metropolitan
Kansas City area, our loan
production office originated nearly
$105 million in commercial loans
during the year.

and improved facility. The
new building replaced the
former office destroyed by a
2003 tornado, which tore a
destructive path straight
down Stockton’s main
business district. The
opening of the banking
center was greeted with
great excitement by the
community as it represented
another milestone in getting
the community back on its
feet.

In August, the acquisition

of three former Peoples
Bank of the Ozarks branches
was successfully completed
and we welcomed the
associates and customers to
the Great Southern family.
The three acquired offices in
Greenview, Camdenton and
Climax Springs are in close
proximity to our banking
centers in Osage Beach,
Buffalo and Lebanon and
greatly strengthen our

21

continued to build and
deepen relationships with
commercial lending clients
with just as much
commitment as they had
when the offices opened. A
new LPO opened early in the
year in St. Louis under the
management of St. Louis
banking veteran Kevin
Baker. Great Southern has
had a history of serving
customers in the St. Louis
region, and the physical
presence of an office in the
market has created
opportunities to solidify
existing relationships and
acquire new ones.

In early 2006, Columbia
became our next new site
for an LPO, which is
managed by long-time
Columbia banker Curt
Morgret. Curt will be
responsible for commercial
lending in Columbia,
Jefferson City and the entire
Lake of the Ozarks region.
Great Southern Travel, a

top 75 U.S. travel agency,
also expanded into new

(Above) Just 12 miles west of
Springfield, and with a rich history
of its own, Republic has managed to
skirt the label “bedroom community”
with a focus on public infrastructure
to attract new business.

(Top Center) A Missouri Pacific
caboose and depot landmark
downtown Lee’s Summit, saluting
the community’s heritage as a major
shipping point in the 1890s.

(Below) Republic Manager Gregg
Johnson cut the ribbon carefully.
Attached were 100 five-dollar bills
for “People Helping People.” The
unique community project provides
free food and clothing to anyone
who asks, no questions asked.
Adding $20 per new account ran the
total past $2100 in our first three
weeks.

territories. In mid-2005, the
travel company acquired
Canterbury Travel and Tiger
Travel Associates in
Columbia, Mo., and is now
called Great Southern Tiger
Travel. The agency has deep
roots in Columbia and is the
official travel agency of
University of Missouri
Athletics and an appointed
agency of the State of
Missouri. With this
acquisition and the new LPO
in Columbia, the Great
Southern name will soon
become very familiar in the
marketplace.

We’re also expanding to
the west as we build a new
banking center in Lee’s
Summit, a fast-growing
community in the Kansas
City metropolitan area. The

banking center is expected
to open in mid-2006. We are
already building business
and establishing our name in
the market with the
acquisition of a Lee’s Summit
travel agency, Classic Cruise

Moving ahead,
we will continue to seek out 
new territories and better ways 
to serve our customers.

22

and Travel. The agency,
which has been in business
since 1980, became a part of
the Great Southern family in
January 2006. Classic Cruise
and Travel will change its
name to Great Southern
Travel and relocate to the
new banking center at
Southwest Ward Street once
it is open.

Moving ahead, we will
continue to seek out new
territories and better ways
to serve our customers. The
addition of banking centers
and LPOs in markets that
present the greatest
opportunities for growth
will be evaluated, as well as
potential acquisitions. As in
everything we do, these
decisions will be made with
the interests of our
shareholders in mind.

90,811
35
170

BY THE NUMBERS
Customer households 
served
Banking Centers
ATM Locations
Missouri Franchise 
(counties)
Loan Production Offices
Employees

14
5
692

(Above) Great Southern retained
all Peoples Bank employees in
Camdenton, Climax Springs and
Greenview. After that, coming up
with the right Grand Opening
theme was a breeze.

(Left) A silver lining after the
storm. Our new Stockton banking
center features twice the space,
three new drive-thrus and historic-
conscious downtown architecture.

(Below left) A bright “ribbon
board” encircling the Mizzou Arena
proudly scrolls the new name of
MU Athletics’ official travel agency
– Great Southern Tiger Travel.

23

S O C I A L   S T U D I E S

C O M M U N I T Y   L E A D E R S H I P   I N   Q U A L I T Y   O F   L I F E

There is a close

relationship between
the success of our
company and the success of
the communities we serve.
Likewise, the quality of life
in a community is directly
related to its growth and
prosperity. Great Southern
understands this connection
and is committed to help
improve the quality of life in
our communities. We strive
to help make them better

places to live, work and do
business. We do this by
providing services and
capital to help communities
grow; sponsoring
community-oriented
activities and events;
encouraging our associates
to volunteer their time,
talents and resources; and by
financially supporting non-
profit organizations and
their much needed services.

Our bonds with our

communities are very
important to us. We are
proud of the partnerships
we’ve built and sustained
over the years and we are
also excited about the new
affiliations we’ve formed.
The Great Southern
Community Development
division continued its work
to strengthen communities
and launched two new
projects through the Great
Southern Community

Development Corporation
(CDC). In its second year of
operation, the CDC acts as a
contact and a catalyst
between various
neighborhood groups,
financial institutions,
developers and government
entities to stimulate
economic revitalization and
community growth. The
CDC offers greater flexibility
in addressing community
challenges by participating

in equity investments and
real estate development,
which are not normally
permitted by bank
regulators.

The CDC’s inaugural

project was the construction
of a new downtown building
in Springfield. The facility is
the new home of the
Community Foundation of
the Ozarks, which will lease
the building and relocate
there in the spring of 2006.
The new building is within a
one-block radius of two
major non-profits, the United
Way of the Ozarks and
Community Partnership of
the Ozarks, creating a new
synergistic non-profit
campus.

The second CDC project
was a joint effort with Urban
Neighborhoods Alliance
(UNA), a non-profit CDC, to
rehabilitate a 100-year-old
abandoned house in a
Springfield center city
neighborhood and make it
available for sale as a single
family residence. This
private/public partnership
was a prime example of a
collaborative effort to help
revitalize a core center city
neighborhood with the hope
that this effort will serve as a
catalyst for more
rehabilitation work in this
neighborhood. We believe
neighborhoods are
revitalized one house at a
time, and look forward to
other projects with UNA.
As one of the largest
downtown lenders, Great

(Left) Voila! Inside and out, an
abandoned century-old eyesore
recaptures its original charm and
curbside appeal. – Magic courtesy
of our CDC and Urban
Neighborhoods Alliance.

Southern also believes that
downtown revitalization is
critical to community
development. Historic
preservation tax credits,
although complicated, are a
key ingredient for
developers to use in
downtown redevelopment.
To strengthen the service
and expertise we provide to
developers, Great Southern
has now begun assisting

developers with historic tax
credit transactions. In so
doing, Great Southern can
now be a one stop shop for
developers with the entire
project development
process, from construction
and term loans to equity
participation of tax credits.
Great Southern has
successfully been an equity
participant in three tax
credit projects: the

renovation of a former
furniture warehouse into
loft apartments in
downtown Springfield, and
two projects in St. Louis, the
rehabilitation of a historic
railroad building into
office/warehouse space and
the renovation of a historic
firehouse into a restaurant

(Top) Commemorating our first historic
tax credit partnership in downtown
Springfield, the bank commissioned
artwork depicting the project in historical
perspective, circa 1900. Proud partners
in renovation of the historic Mulhollan
Furniture Building included, from left,
developers Jeff Schrag, Matthew Miller
and Matt Miller, and Great Southern
associates Brian Fogle, Henry Heimsoth
and Cyd Everett.

(Left) Profiles in civic pride. With a fast-
growing file of active projects in hand,
our ’05 Progress Report to the Urban
District Alliance noted, “It’s like
watching the vision for our Center City
unfold in real time.”

25

and apartments.

Great Southern’s success

in serving customers has
enabled us to support many
community activities and
charitable organizations. We
are a company that has a
fundamental belief of giving
back and we believe our
sponsorships and
contributions help enhance
the quality of life in our
communities. The positive
response we receive from
the community reinforces
that we’re doing the right
thing.

One of our key

sponsorships enters its
second season. As a major
sponsor of the Springfield
Cardinals, a AA affiliate of
the St. Louis Cardinals, we
are delighted with the
tremendous positive impact
the Cardinals have made in
our community and are
pleased to be their banking
partner. We are also
continuing our backing of
athletic programs of area
universities and high
schools, which are strongly
supported by their
respective communities.

In addition, we proudly

contribute more than a
quarter million dollars to
many outstanding non-profit
organizations to help
address community needs.
We also believe in giving
back through our associates’
time and talent and our
associates’ spirit of caring
and sharing makes this belief

More than 80 associates took part
in United Way’s Day of Caring to
spruce up the Boy Scouts Service
Center. The inset photo, taken by
Training Director Barb Phifer, won
Third Place in the Day of Caring
Photography Contest, Best of Show
category. 

26

come alive. Our people
graciously volunteered
thousands of hours to local
organizations. In 2005, they
generously gave nearly
$11,000 to selected
nonprofit organizations
through our monthly Caring
& Sharing Casual Day, where
associates pay to dress down
for a day.

Last year was an

especially challenging one
for our fellow Americans on
the Gulf Coast. In true
character, our associates
thought beyond our local
needs and immediately
responded to the
catastrophic hurricanes that
devastated our country’s
southern coast. Associates
generously gave their own
money and portions of their
paid vacation time to help.
Customers were also given
the chance to contribute
through our banking center
network. In total, more than
$28,000 was collected for
Convoy of Hope, a relief
organization responding to
the needs of the devastated
areas.

We even go beyond our

country’s borders when
extraordinary opportunities
come along where we can
make a difference. Providing
an internship to an
international graduate
student, Mamady Koita, from
Mali,West Africa, is one such
opportunity. Mamady came
to the United States in 2002
to seek a master’s degree in

business administration from
Missouri State University.
Mamady will graduate in May
2006, earning a MBA with an
emphasis in financial and
international management.
Through his 14-week
internship with Great
Southern, Mamady will learn

about the U.S. banking
system, which he hopes to
utilize upon his return to
Mali. His long term goal is to
work with the World Bank
Group’s Regional Office for
Africa, where he can assist in
the economic development
of his country.

The on-field excitement reached
an all-time high at “The Great
Southern Money Drop” on
Hammons Field where fans
ages 12 and under scrambled to
grab $5000 in “Cardinal
Dollars” out of thin air.

(Left) Our global village. Intern
Mamady Koita hopes his
experience at Great Southern
will help make a difference in
his own country.

AREA ENLARGED

27

D I R E C T O R S   A N D   E X E C U T I V E   O F F I C E R S

DIRECTORS OF 
GREAT SOUTHERN BANCORP, INC. 
AND GREAT SOUTHERN BANK

Back row
Earl A. Steinert, Jr.
Board Member
Co-owner, EAS Investment 
Enterprises, Inc./CPA
William V. Turner
Chairman of the Board
Joseph W. Turner
President and 
Chief Executive Officer
Larry D. Frazier
Board Member
Retired – Hollister, MO
Julie T. Brown
Board Member
Shareholder, Carnahan, Evans,
Cantwell & Brown, P.C.

Front row
Thomas J. Carlson
Board Member
Partner, Carlson Gardner, Inc.
Mayor of Springfield, MO
William E. Barclay
Board Member
Retired – Springfield, MO

EXECUTIVE OFFICERS OF
GREAT SOUTHERN BANK
Back Row
Larry Larimore
Vice President and Compliance
Officer/Secretary
William V. Turner
Chairman of the Board
Rex Copeland
Senior Vice President and
Chief Financial Officer

Front row
Doug Marrs
Vice President and 
Director of Operations
Steve Mitchem
Senior Vice President and 
Chief Lending Officer
Joseph W. Turner
President and 
Chief Executive Officer

28

G R E A T   S O U T H E R N   L E A D E R S H I P   T E A M

Clockwise beginning at lower left:
Teresa Chasteen-Calhoun
Director of Marketing
Kris Conley
Managing Director of Travel
Larry Larimore
Compliance Officer/Secretary
Lin Thomason
Director of Information Services
Steve Mitchem
Chief Lending Officer
Gary Lewis
Director of Commercial Lending
Byron Robison
Insurance Agency Manager
Brian Fogle
Director of Community
Development
Mike Bennitt
Financial Services Division Manager
Tammy Baurichter
Controller
Doug Marrs
Director of Operations
Debbie Flowers
Director of Risk Management
Matt Snyder
Director of Human Resources
Kelly Polonus
Director of Corporate
Communications
Rex Copeland
Chief Financial Officer
Joe Turner
President and 
Chief Executive Officer
Barby Pohl
Director of Retail Banking

29

Building Winning
Relationships

with our CUSTOMERS by making their

lives better and easier with our products

and services. 

with our ASSOCIATES, who have chosen

our company to share their skills and

talents and who deserve the opportunity

to reach their full potential. 

with our SHAREHOLDERS, who have

entrusted us with their wealth and

financial future.

with our COMMUNITIES, upon which our

company’s strength, prosperity and

future rest.