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Greggs plc

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Industry Grocery Stores
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FY2013 Annual Report · Greggs plc
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Greggs plc
Annual Report  
and Accounts 2013

In 2013 we embarked 
on a new strategic 
path to focus on 
growth in the food- 
on-the-go market. 

About Greggs
Greggs is a much-loved and trusted brand 
with a strong bakery heritage. We believe 
we can leverage our heritage in fresh bakery 
to compete successfully in the food-on-the-go 
market. The Greggs offer is differentiated 
by the fact that we freshly prepare food 
and drinks in our shops each day delivering 
an ‘Always Fresh. Always Tasty’ experience 
to our customers.

More detail: Greggs at a glance 
P2

Changes in 2013
In 2013 we made a number of strategic 
changes to help focus the business on our 
core food-on-the-go customers and return 
to delivering like-for-like sales growth. 
Whilst we continue to believe in the long-
term opportunity to grow the number of 
Greggs shops, we will spend the next two 
to three years reshaping the business to 
meet our food-on-the-go customers’ needs, 
ultimately building the platform for long-term 
sustainable profit growth for the benefit  
of shareholders, employees and the  
wider community.

More detail: Strategy 
P6

Strategic highlights

Financial highlights

Record number of 216 shops 
refurbished: Refit programme 
focused on bakery food-on-
the-go format.

70 per cent of our new shops 
were opened in locations away 
from high streets.

Investment in improved 
availability and extended 
trading hours.

More detail: Chief Executive’s Report 
P16

Encouraging results  
from product and category 
re-launches.

Strong growth from market 
leading Meal Deals.

A five-year process and 
systems transformation 
programme was announced.

Total sales up 3.8%  
to £762.4 million.

Full year like-for-like sales**  
down 0.8%.

Improving trend of like-for-
like sales**, with H2 up 1.2% 
and Q4 up 2.6%.

Pre-tax profit* before 
exceptional items down  
18.9% to £41.3 million.

Diluted earnings per share* 
before exceptional items  
down 20.1% to 30.6 pence.

Dividend per share 
maintained at 19.5p.

*  Before exceptional pre-tax charge of £8.1m (2012: exceptional pre-tax credit of £1.4m).
**   Like-for-like sales in own shops (excluding franchises) with a full year’s trading history.

More detail: Financial Review 
P20

Chairman’s Statement

Read about the overview of our 
year, changes within the Board  
and our prospects for 2014.

Chairman’s Statement 
P4

Strategic Changes

Find out more about our 
marketplace, our strategic 
redirection and our outlook for 2014.

Read Chief Executive’s Report 
P16

Financial Performance

Learn about the impact that our new 
business strategy has had on our  
2013 sales performance in the 
Financial Review. More detailed 
information can be found in the 
Accounts Section.

Read Financial Review 
P20

Strategic  
Report

Highlights 
At a glance 
Chairman’s Statement 
Our strategy 
Strategy in action 
Chief Executive’s Report 
Financial Review 
Key financial performance indicators 
Principal risks and uncertainties 
Social responsibility 

Directors’  
Report

Board of Directors 
Governance 
Audit Committee Report 
Directors’ Remuneration Report 
Statement of Directors’  
responsibilities 

Accounts

Independent Auditor’s Report 
Consolidated income statement 
Consolidated statement  
of comprehensive income 
Balance sheets 
Statements of changes in equity 
Statements of cashflows 
Notes to the consolidated accounts 
Ten-year history 
Financial calendar 
Secretary and advisers 

IFC
2
4
6
8
16
20
22
24
26

34
38
43
46

63

64
67

67
68
69
71
72
98
IBC
IBC

1

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Greggs at a glance

With 1,671 shops,  
nine regional bakeries  
and 20,000 employees  
who serve millions of 
customers each week, 
Greggs is the UK’s  
leading bakery food- 
on-the-go retailer.

What we do

Our supply network... comprises nine 
regional bakeries, two distribution centres 
and two centres of excellence. We own  
all our own bakeries and delivery network 
making and delivering fresh products every 
day to our shops.

Our food... is made with high quality, 
wholesome ingredients. Our daily fresh 
sandwiches and freshly baked savouries 
ensure that we deliver an ‘Always Fresh. 
Always Tasty’ experience to our customers. 

Our shops... are being remodelled  
and resited to meet the demands  
of busy food-on-the-go customers.  
We now have 24 motorway service 
franchised operations.

Our vision and values

Our vision... is to be a winning brand  
in the food-on-the-go market. 

Our people... are what makes our 
business successful. We aim to provide 
them with a great place to work, where 
they feel valued.

More detail: Social Responsibility 
P26

2

Our values... commit us to being 
enthusiastic and supportive in all that  
we do, open, honest and appreciative, 
treating everyone with fairness, 
consideration and respect.

Our commitment to making  
a difference... is deep rooted, and  
was cemented by the establishment of  
the Greggs Foundation in 1987. Along  
with our values it forms the bedrock  
of our approach to social responsibility. 

Bakeries
Distribution Centres

Centres of excellence
Shops

Greggs plc Annual Report and Accounts 2013Our business model at a glance

Our vertically-integrated operations
We own and operate a vertically-integrated 
supply chain, from production through 
distribution to point of sale. This means  
we can make great tasting, high quality 
bakery food at great prices, offering value 
for our customers.

Our target market
Whilst Greggs has defended its position  
as the leading retail bakery business it  
has underperformed in the food-on-the-go 
market as new entrants and existing 
competitors have rapidly expanded  
shop numbers and better met customer 
demands. Food-on-the-go is a £6 billion 
market growing at an annual rate of 9 per 
cent (source: Allegra). Greggs is a brand 
with broad appeal, attracting customers  
of all types and we have the opportunity  
to fulfil more of their needs by focusing  
on great tasting fresh food-on-the-go  
at all times of the day. 

Our market locations
Convenience is key in the food-on-the-go 
market and we continue to open and 
re-locate shops to ensure that our estate  
is well-located. A high proportion of our 
openings are in areas away from traditional 
high streets as we diversify our portfolio  
in line with market trends. Working with 
franchise partners we have extended the 
Greggs offer to previously inaccessible 
transport locations.

Our vertically- 
integrated operations

Our target markets

Our market locations

Shops

Delivery 
logistics

Manufacturing

Central
management

Food-on-
the-go

Shopping

All consumer
demographics

United 
Kingdom

Work

Travel

Leisure

Our offering to customers 

High quality 
food and drinks

Great 
value

Convenient 
shops

Great 
service

Happy 
customers

3

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Chairman’s Statement

2013 has been a year of significant 
change for Greggs. 

Ian Durant Chairman

Market conditions continued to be challenging and sales and 
profit were below expectations, particularly in the first half.  
We conducted a strategic review and announced our plans  
to prepare Greggs for long-term profitable growth.

The Chief Executive’s review provides greater detail on the 
strategic plan and the key targets and milestones that will  
be used to track progress.

Overview
Following the appointment of Roger Whiteside as Chief Executive 
in the first half of the year, the senior management team, led by 
Roger, conducted a strategic review of the business, the results  
of which were announced in August.

As shopping habits have changed over the years, Greggs has 
developed to become predominantly a bakery food-on-the-go 
operation and less of a bakery take-home business. Food-on-the-
go in the UK is a growing market of £6 billion (source: Allegra) and 
some 75 per cent of customer visits to Greggs fulfil a food-on-the- 
go need. 

As a result of the strategic review and the attractive fundamentals of 
the food-on-the-go market, a change programme was instigated to 
refocus our operations on this opportunity. The change programme 
will take a number of years to complete and will be underpinned  
by activity focusing on great tasting fresh food, a great shopping 
experience, simple and efficient operations and improvement 
through change. Through this programme we will be targeting a 
sustained improvement in like-for-like sales together with simpler 
and more efficient operations, and thus preparing Greggs for 
long-term profitable growth. 

The Board
Roger Whiteside took up the position of Chief Executive in 
February 2013, succeeding Ken McMeikan. Roger had been a 
member of our Board as a Non-Executive Director since 2008  
and brings more than 30 years’ experience in food and retailing  
to the role. The transition has gone well, enabling management  
to take stock of the position of the business resulting in a new 
strategic focus centred on the growing food-on-the-go market.

Allison Kirkby joined the Board as an independent Non-Executive 
Director in January 2013 and became Chair of the Audit Committee 
when I succeeded Derek Netherton as Chairman of the Board  
in May. I would like to record the Board’s thanks to Derek for his 
leadership of Greggs over the last 11 years.

In January 2014 Helena Ganczakowski joined the Board and  
in the year ahead we will bid farewell to Julie Baddeley and Iain 
Ferguson, who will retire at the AGM in May having served for nine 
and five years respectively. The search for a new Non-Executive 
Director is well advanced and a further announcement will be 
made shortly.

4

Greggs plc Annual Report and Accounts 2013 
Dividend
The business continues to generate strong cash returns with which 
we intend to fund capital investment and dividend payments to 
shareholders. In light of this, the Board recommends a maintained 
final dividend of 13.5 pence per share (2012: 13.5 pence), making  
a total dividend for the year of 19.5 pence (2012: 19.5 pence). In the 
short term, so long as cash flow allows, it is the Board’s intention 
to maintain the dividend at or around this level with the intention of 
adopting, in the medium term, a progressive dividend policy with 
the dividend around two times covered by underlying earnings.

Prospects
Although economic activity across the UK is showing some signs 
of improvement, management is planning for continued pressure 
on footfall and consumer spending and an increasingly competitive 
food-on-the-go market. The 2013 strategic review has brought a 
new focus to the business as Greggs’ position in the food-on-the-
go market is developed and improvements to the quality of the 
shop estate and customer experience are delivered. The plan 
involves major changes and investment in the business over  
a number of years and, as previously announced, will incur  
some exceptional costs.

Greggs has a strong financial position, experienced management 
team and a loyal and committed workforce. I am confident that  
we are building the foundations for sustainable long-term profitable 
growth with the prospect of attractive returns for shareholders.  
It is encouraging to see that these changes are already beginning 
to deliver a stronger performance in the core business with an 
improving trend in like-for-like sales and strong returns from our 
shop refurbishment programme. As previously stated, the costs of 
this major programme of change are likely to constrain underlying 
profit growth over the next two years although the actions we are 
taking to restructure our cost base will position the business well  
as sales strengthen.

Our people and values
Inevitably change on this scale is having an impact on our  
people in the business. We have already announced proposals  
for organisational change which puts a number of roles at risk of 
redundancy. All of this is necessary for the long-term health of the 
business and I am confident that we are managing the impact on 
our people in line with Greggs’ long-standing values of fairness, 
consideration and respect.

Ian Durant
Chairman
26 February 2014

5

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Our strategy
Focusing on four key areas  
will deliver success in food-on-the-go 

Measuring progress

Strategic pillar

1

Great tasting fresh food

We believe in ‘Always Fresh. Always Tasty’ freshly 
prepared food at great value for money. We believe  
we can leverage our bakery heritage to offer winning 
products in the food-on-the-go market.

2

A great shopping experience

Our priority is to improve the quality of our existing estate 
by accelerating our shop refit programme and reshaping 
our estate through relocations, openings and closures. 
We are increasing our investment in customer service  
by improving availability and extending opening hours.

3

Simple and efficient operations

Investment in our supply chain will be focused on realising 
the significant efficiency and capacity benefits to be 
gained within our existing network of bakeries, building  
on the work to develop centres of excellence seen in 
recent years. We continue to develop simpler and more 
effective support operations.

4

Improvement through change

The final phase of centralisation involves investing  
in the process and systems platform that will enable  
us to compete more effectively in the fast-moving  
food-on-the-go market. 

Our strategic plan represents  
a major programme of change 
over a period of up to five years 
and we have mapped out a 
number of key targets and 
milestones that we will use  
to track progress: 

•  Restoring like-for-like sales 

growth;

•  achieving target returns  

on our increased investment 
in shop refits;

•  delivery of operational and 

supply chain efficiencies; and

•  achieving the planned 

benefits from our investment 
in processes and systems.

6

Greggs plc Annual Report and Accounts 2013Progress in the year

The future

Action in 2013
•  Improved pizza range launched.
•  Sweet range re-developed for the  

food-on-the-go market. 

•  Product upgrades for key savoury lines. 
•  Market leading ‘meal deals’.

Plans for 2014
•  We have further product developments 
and upgrades in the pipeline with many 
opportunities to continue to improve our 
product offer and develop our position  
in the food-on-the-go market. 

More detail: Strategy in Action 
P8-P9

More detail: Chief Executive’s Report 
P16

Action in 2013
•  216 shops refurbished, 120 of which adopted  

the new bakery food-on-the-go format.

•  70 per cent of new shops opened in locations 

away from the high street.

•  Further development of franchise partnerships.
•  Improved availability of freshly made sandwiches. 
•  Extended trading hours.

Plans for 2014
•  We will plan to refit around 200 shops  
in our bakery food-on-the-go format. 
•  In addition we will continue to reshape  
our estate by closing some shops, 
relocating others and opening between 
60-80 away from the high street. 
•  We will launch Greggs Rewards,  

our digital loyalty scheme.

More detail: Strategy in Action 
P10-P11

More detail: Chief Executive’s Report 
P16

Action in 2013
•  Decided to focus on simpler and more efficient 

operations from existing supply chain.
•  Cost saving initiatives delivered £5.3m  

of sustainable cost reduction.

Plans for 2014 
•  We are consulting on proposals to make structural 

changes in two areas:
 – A proposal has been made to decommission the  
in-store bakeries across our estate, transferring  
supply to our regional bakery network. 

 – We have also proposed a restructuring in support 
areas to improve our operational effectiveness.

•  In addition we will target an additional £5m of  
savings through sustainable cost reduction.

More detail: Strategy in Action 
P12-P13

More detail: Chief Executive’s Report 
P16

Action in 2013
•  Commissioned an independent review of our 
business processes and systems which led  
to us announcing a five-year transformation 
programme in August 2013. 

•  Commenced identification of our technology  

and business partners. 

•  Defined governance and resource requirements 

for this critical programme.

Plans for 2014
•  In 2014 we will deliver the first two elements of  

this programme: 
 – A forecast-based manpower planning application  

will replace manually generated staff rotas. 
 – A more transparent supplier management and 
purchasing process will be put in place to drive 
benefits of scale and better purchasing opportunities.

More detail: Strategy in Action 
P14-15

More detail: Chief Executive’s Report 
P16

7

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Strategy in action

Great  
tasting  
fresh food

Our unique recipes, bakery expertise  
and sheer passion for our products all  
help to set Greggs apart and deliver  
simple, good quality, great-tasting food  
at affordable and competitive prices. 

Our commitment to serving sandwiches made in our shops and 
freshly baked savouries ensures that we deliver an ‘Always Fresh.  
Always Tasty’ experience.

We own and run our own bakeries so we know, and can control, 
exactly what goes into our food; and because we supply our 
shops with fresh product each day we believe we have an 
advantage over those competitors who keep products on  
the shelves for longer. 

Part of our revamped sweet bakery  
range – one of our fastest growing  
categories in 2013.

New freshly baked 
pizza – already one  
of our best sellers.

8

Greggs plc Annual Report and Accounts 2013 
Progress in 2013
In 2013 we made changes to our product offering to reflect our 
new focus with encouraging early results. Our sweet range has 
been simplified and redeveloped to offer more contemporary 
products better suited to snacking or a treat to go with lunch.  
We have introduced a new pizza product that has quickly become 
one of our best-selling lines, popular at lunchtime but also perfect 
for afternoon and evening snacking. We have also improved the 
filling recipes in our best-selling Steak Bakes and Sausage and 
Bean Melts. Our new heat-to-eat sandwich range has helped to 
drive core growth in the sandwich category.

What we plan to do in 2014
We will relaunch our coffee with a new improved blend early  
in 2014. Other product categories will be relaunched during  
the year as we improve our range of fresh food, introducing  
new options and improving existing favourites. 

New improved Steak Bake – driving  
growth in one of our iconic best sellers.

9

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Strategy in action
continued

A great 
shopping 
experience

During the course of 2013 we simplified  
our approach to shop development,  
focusing on our new bakery food-on- 
the-go format. 

The new shop features a contemporary interior that draws on 
Greggs’ bakery heritage but is designed to meet the demands  
of the modern retail environment and busy food-on-the-go 
shoppers, who typically purchase food to be eaten at their 
convenience rather than to be taken home.

Important new features in these shops include the provision of 
seating for customers where appropriate, improved customer  
flow and more efficient queue management. The look and feel  
of this new format draws on our heritage in fresh bakery for the 
food-on-the-go market. A great shopping experience must also 
consider location and service offering. We believe in taking 
Greggs to where our customers are and fulfilling more of their 
needs by focusing on food-on-the-go at all times of the day. 

Great coffee complements the introduction  
of seating in our new look shops.

Shop refits  
We completed  
a record number  
of 216 shop refits – 
more than double  
our normal program.

10

Greggs plc Annual Report and Accounts 2013Progress in 2013
We successfully completed a record number of 216 
refurbishments, 120 of which adopted our new bakery food-on- 
the-go format. We opened 68 new shops (including 15 franchised 
units), 70 per cent of which are in locations away from high streets. 
We increased the number of units closed to 68 leaving total shop 
numbers unchanged with 1,671 shops trading at the year end.  
We also improved early sandwich availability and extended  
trading hours. 

What we plan to do in 2014
Our priority for the next two to three years will be to continue  
to improve the quality of our existing estate and our service 
offering. In 2014 we will continue our accelerated refit programme, 
aiming to refurbish around 200 shops in our bakery food-on- 
the-go format. 

In addition we will continue to reshape our estate, rebalancing it 
towards more sustainable long-term locations. This will involve 
closing some shops, relocating others and opening new ones 
away from the high street with help from our franchise partners  
in travel locations. 

Overall we expect to have a similar number of shops at the end  
of 2014. We will continue our investment in improved customer 
service and will launch our digital loyalty scheme – Greggs 
Rewards. This will provide valuable information to enable us  
to enhance the customer experience further.

Investment in improved availability and extended  
trading hours has driven sales growth in the early  
morning and late afternoon.

11

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Strategy in action
continued

Simple and 
efficient 
operations

As a retailer with an integrated supply  
chain we have an important advantage  
over many of our competitors, particularly 
in an economic climate where consumers  
are increasingly concerned about the 
provenance of the food that they eat. 

Alongside our focus on improving like-for-like sales from our existing 
estate of shops we will concentrate on driving simpler and more 
efficient operations from our current supply chain. In recent times 
we have made good progress in improving supply chain efficiency 
and have further opportunities to improve in the years ahead.  
We will also improve our operational effectiveness in support  
areas in order to maximise our scope for investment in front  
line customer service.

Safety Health and Environment (SHE) Achievement
Our North Lakes Bakery Team celebrated 1000 days without  
a reportable incident. When you consider that this includes  
the relocation of the facility from the previous Penrith site and 
changes to equipment and process it shows the importance  
we place on safety. Everyone on the site knows our SHE  
goals and their part in helping to achieve these.

12

99.6 per cent of our 
shop deliveries were 
delivered on time and 
97.8 per cent in full 
during the last half  
of 2013.

Greggs plc Annual Report and Accounts 2013Progress in 2013
Following our strategic review we determined that we should focus 
on making our existing supply chain operations simpler and more 
efficient. As a consequence we decided not to proceed with the 
building of a frozen food factory in the East Midlands which had 
been under consideration. 

We continued to make good progress against our cost saving 
targets and implemented an additional £5.3 million of savings in 
the year through procurement, logistics and efficiency initiatives.

What we plan to do in 2014
In 2014 we intend to build on the success of our cost saving 
initiatives, targeting a further £5 million of reductions.

Investment in our supply chain will be focused on realising the 
significant efficiency and capacity benefits to be gained within  
our existing network of bakeries, building on the work to develop 
centres of excellence seen in recent years. As a consequence a 
proposal has been made to decommission the in-store bakeries 
across our estate. Over the next 12 to 18 months it is proposed 
that the remaining shops that are supplied by in-store bakeries  
will be transferred to our regional bakery network. 

We are also proposing to restructure our management and  
support teams across the country in order to improve our 
operational effectiveness. This, and the proposed changes in our 
supply chain, may result in a number of roles becoming redundant. 
We will manage this process in line with our longstanding values, 
treating everyone with fairness, consideration and respect.

BRC Accreditation
The quality of our facilities was recognised by the award  
of British Retail Consortium accreditation to a number of  
our bakeries and production facilities during the year.

13

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Strategy in action
continued

Improvement 
through 
change

Greggs has made significant progress in  
the past five years towards centralising  
the operation of the business. 

We have moved from a regionally structured business to a 
centralised model. 

The final phase of centralisation involves investing in the process 
and systems platform that will enable us to compete more 
effectively in the fast-moving food-on-the-go market.

Costs and Benefits 
•  £25 million will be invested over five years; 
•  £38 million direct benefits expected; and 
•  £6 million per annum net benefit as we complete  

the programme.

The final phase of 
centralisation involves 
investing in key 
processes and 
systems.

14

Greggs plc Annual Report and Accounts 2013Progress in 2013
We commissioned an independent review of our business 
processes and systems which identified a range of opportunities for 
improvement, and led to us announcing a five-year transformation 
programme in August 2013. In the second half of the year we defined 
the governance and resource requirements and commenced 
identification of our technology and business partners. 

What we plan to do in 2014
In 2014 we will deliver the first two elements of this programme.  
A forecast-based manpower planning application will replace 
manually generated staff rotas, and more transparent supplier 
management and purchasing processes will be put into place  
to drive benefits of scale and better purchasing opportunities.

Practical examples
•  Integrated ERP-based stock system to replace legacy of 
autonomous divisional manufacturing and warehousing 
systems; and 

•  new ordering processes to ensure better product availability 

and reduced waste.

15

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Chief Executive’s Report

2013 was a year of transition for Greggs as our  
new strategic focus centred on the growing  
food-on-the-go market.  

Roger Whiteside Chief Executive

Market conditions remained challenging with constrained 
disposable incomes, increased competition and periods of 
extreme weather all being significant factors. As a consequence 
we experienced continued negative like-for-like sales, particularly 
in the first half, resulting in reduced profits.

Financial performance
Total sales increased to £762.4 million, a rise of 3.8 per cent as a 
result of the sales contribution from new shops. Like-for-like sales 
were down 0.8 per cent for the year as a whole, although there 
was an improving trend in the latter part of the year resulting  
in like-for-like growth of 1.2 per cent in the second half and  
2.6 per cent in the fourth quarter.

Operating profit before exceptional items was down 19.1 per cent 
at £41.5 million and pre-tax profit before exceptional items was 
down by 18.9 per cent to £41.3 million. In addition we took an 
exceptional charge of £8.1 million reflecting expected one-off 
costs resulting from the strategic decisions announced with our 
interim results in August. Our Finance Director, Richard Hutton, 
comments on financial performance in more detail in the  
Financial Review.

Market background: Growing food-on-the-go market
While there are signs of recovery in the UK economy, disposable 
incomes remained under pressure for the year impacting retail 
demand and footfall in shopping locations. General market 
conditions were not helped by two periods of extreme weather: 
snow in quarter one and a heat wave in quarter three. 

Nevertheless our strategic review confirmed that the food-on- 
the-go market is still growing and attracting expansion by our 
competitors, particularly convenience supermarkets, coffee shops 
and fast food operators. Whilst Greggs has defended its position 
as the leading retail bakery business it has underperformed the 
food-on-the-go market as new entrants and existing competitors 
have rapidly expanded shop numbers and better met customer 
demands. 

The Greggs brand occupies a strong position in the food-on- 
the-go market with a reputation for good value, fresh and tasty 
products and great customer service. We estimate Greggs ranks 
number one in the market for savoury snacks and breakfast  
and number two for sandwiches. A recent national survey of 
customer service ranked Greggs the 10th best brand in the UK 
and significantly ahead of all but one of our specialist food-on- 
the-go competitors (source: UKCSI).

Greggs appeals to a broad customer base and, with signs of 
easing pressure on consumer disposable incomes appearing 
towards the end of the year, this should support continued growth 
in the market for food-on-the-go. However, we are conscious  
that we are likely to continue to see increased competition and  
the trend towards online shopping will maintain pressure on 
footfall in many shopping locations.

16

Greggs plc Annual Report and Accounts 2013Strategic direction: Focus on food-on-the-go
Our new strategic plan, announced in August 2013, focuses on 
growing like-for-like sales by improving the quality of our existing 
estate and making our operation simpler and more efficient.  
The plan has four key pillars: 

1.  Great tasting fresh food.
2.  A great shopping experience.
3.  Simple and efficient operations.
4.  Improvement through change.

These pillars are all supported by our approach to keeping our 
people, communities and values at the heart of our business.

Our strategic plan represents a major programme of change over 
a period of up to five years and we have mapped out a number  
of key targets and milestones that we will use to track progress:

•  Restoring like-for-like sales growth;
•  achieving targeted returns on our increased investment  

in shop refits;

•  delivery of operational and supply chain efficiencies; and
•  achieving the planned benefits from our investment  

in processes and systems.

As part of the review we made a number of decisions to stop  
work on other areas of development which are no longer core  
to our strategy. The key decisions were: not to extend our 
wholesale ‘bake at home’ business with Iceland Foods Ltd to 
further retailers; not to proceed with the building of a second 
frozen manufacturing facility in the East Midlands; to stop  
the development of the Greggs moment coffee shop format, 
instead focusing on growing coffee sales in our existing Greggs-
branded estate; and not to develop an international business  
in the near future.

Delivering our plans
1. Great tasting fresh food

Greggs is a much-loved and trusted brand and we can leverage 
our heritage in fresh bakery to compete successfully in the 
food-on-the-go market. The Greggs product offer is differentiated 
by the way that it is freshly prepared each day in our shops and so 
delivers an ‘Always Fresh. Always Tasty.’ experience that others 
find hard to match.

Changes to product range
We made a number of product changes last year that are already 
helping to drive improved sales. Our sweet range was simplified 
and redeveloped to offer new products better suited to snacking 
or a treat to go with lunch. We introduced a new pizza product that 
has quickly become one of our fastest selling lines. We launched  
a range of new ‘heat to eat’ sandwiches in the autumn which  
has driven growth in that category. In savouries we have improved 
the filling in our best-selling lines such as Steak Bakes, Sausage 
and Bean Melt and Chicken Bake, all of which have sold well as  
a result.

Value
Outstanding value for money is a key attribute of the Greggs 
proposition and we have continued to focus on market-leading 
promotions which drive growth and average transaction values. 
We maintained our £2 breakfast meal deal throughout the  
year, again driving double-digit growth as this meal occasion 
continues to grow in importance to food-on-the-go customers.  
In sandwiches we sharpened our deal to offer a wider range of 
sandwiches and a drink for just £2.75 which greatly increased the 
level of customer participation. Impulse offers to take to the home 
or office, such as our ‘4 for the price of 3’ deal on sausage rolls, 
also sold very well.

2014 product initiatives 
We have a programme of activity planned for 2014 to make further 
advances in our product quality and value offer. As an example  
we are about to launch our new coffee campaign which includes  
a new blend which has tested well with consumers and will be 
promoted in our £2 breakfast meal deal. It will also feature as part 
of a new £2 deal with any sweet bakery item and a £3 deal with  
a wide range of sandwiches.

New Commercial Director
We have a strong leadership team in Greggs but one area we  
have been seeking to strengthen further is trading and category 
management. I am delighted to confirm that we have appointed 
Malcolm Copland as our new Commercial Director to lead our 
teams in this area. Malcolm joins us from Marks & Spencer where 
he spent 23 years successfully developing his career in the food 
business specialising in category management.

17

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Chief Executive’s Report
continued

2. A great shopping experience

3. Simple and efficient operations 

Greggs is unusual in the food retail market in being predominantly 
vertically integrated, owning its own manufacturing and logistics 
operation. This model provides advantages in controlling what 
goes into the food we sell and our speed to market with product 
development but carries risk in operational gearing.

Driving supply chain efficiencies
Alongside our focus on driving like-for-like sales from our existing 
estate of shops, we will concentrate on driving simpler and more 
efficient operations from our supply chain. We have made good 
progress in improving supply chain efficiency over several years 
and have further opportunities to improve in the years ahead.  
For example, we announced a new step in this direction earlier  
this year with proposals to consolidate the remaining 79 in-store 
bakeries into our regional bakery network over the next  
12 to 18 months.

The general direction of change in our supply chain is towards 
further consolidation, creating centres of excellence for key 
product types and developing more effective logistics solutions. 
Our aim is to improve product quality and consistency together 
with providing a more responsive, cost effective supply service  
to our shops.

More effective support operations
As well as improving our supply chain operation we need to 
improve our operational effectiveness in support areas in order to 
maximise our scope for investment in front line customer service. 
As a result we recently announced a proposal to restructure our 
management and support teams across the country and this  
may result in a number of roles becoming redundant.

We have entered into consultation with trade union and employee 
representatives of those affected to refine and develop both the 
in-store bakery and support team restructuring proposals and 
expect to complete this in the near future. These combined 
proposals may result in a total of around 410 roles becoming 
redundant. Clearly these proposed changes have a significant 
impact on our people and we are determined to manage the 
process in line with Greggs’ long-standing values – treating 
everyone with fairness, consideration and respect.

As previously announced, the proposed changes to in-store 
bakeries and support operations are expected to result in one-off 
redundancy costs and asset impairment charges amounting to 
£9.0 million in 2014, of which £8.0 million would be a cash cost. 
We anticipate that the ongoing benefit of the cost reduction would 
be £6.0 million per year from mid-2015 and that, excluding the 
one-off costs, there would be a benefit in 2014 of £2.0 million.

As well as improvements to our product offer we have started  
to make changes to our service levels in shops to meet better  
the needs of food-on-the-go customers. We have invested in 
increased labour hours to improve the availability of our freshly 
made sandwiches in the morning, extended afternoon trading 
hours and improved the range of fresh products available on  
a Sunday, all of which has helped to drive sales.

‘Bakery food-on-the-go’ format 
We changed the focus of our shop investment programme to slow 
down new shop expansion and accelerate shop closures in poor 
performing locations. At the same time we simplified our shop 
format development to focus on one ‘bakery food-on-the-go’ 
format and doubled the annual rate of shop refits.

Estate changes and refurbishments
We opened 68 new shops (including 15 franchised units) in the 
year and closed 68, leaving total shop numbers unchanged with 
1,671 shops trading at 28 December 2013. 70 per cent of our  
new shops were opened in locations away from high streets  
such as retail and industrial parks, motorway service stations  
and travel hubs. We now have 25 franchised shops which are run 
in conjunction with Moto Hospitality Limited and Euro Garages 
Limited and continue to see this model as offering opportunities 
for further growth away from high street locations.

We completed 216 shop refurbishments during the year 
combining the best features of our previously separate ‘Food-on-
the-go’ and ‘Local Bakery’ concepts into the ‘bakery food-on- 
the-go’ format. The performance of these refurbished shops has 
been encouraging with high single-digit improvements in like-for-
like sales.

In 2014 we plan to refit around 200 shops in our ‘bakery food-on-
the-go’ format. We expect to open 60 to 80 new shops, including 
further development of our franchise partnerships, and close  
a similar number of shops in the year. Our shop opening and 
closure programme will continue to improve the overall quality 
and performance of our estate whilst rebalancing it towards  
more sustainable long-term locations. With online shopping  
set to change customer patterns over the long term, we expect  
to reduce our exposure to locations where footfall is declining  
and increase our presence in travel, leisure and work-centred 
catchments. While the focus of the business for the next few years 
will be on growing like-for-like sales we continue to believe in the 
opportunity for increased shop numbers in the longer term.

Greggs loyalty scheme
During 2013 we have been developing our Greggs digital reward 
scheme. ‘Greggs Rewards’ has undergone extensive testing and 
officially launches today on the App Store for iPhones and on 
Google Play for Android handsets. For customers it’s a faster way 
to pay as well as providing benefits and rewards. For Greggs it will 
provide valuable information to enable us to enhance the customer 
experience further.

18

Greggs plc Annual Report and Accounts 20134. Improvement through change

Investment in systems
In August 2013 we announced a five-year change programme 
whereby we will invest in process and systems platforms that will 
enable us to compete more effectively in the fast-moving food-on-
the-go market. We plan to invest £25 million over the next five 
years in process improvement and systems replacement and 
expect to deliver £38 million of related business benefits over  
the same period. In the next two years we expect that the costs of 
this programme will impact profits by around £2 million annually. 
The net annual benefit to the business at the conclusion of the 
programme is expected to be £6 million.

In 2014 we will deliver the first two elements of this programme, 
relating to workforce management and supplier relationship 
management.

Keeping our people, communities and values at the heart  
of our business
2013 has been a challenging year for Greggs and the scale of 
change involved in our new strategic plan will inevitably have had 
an impact on our people. It is at times like these that our values  
as a business are put to the test and I am immensely proud of  
our teams for the professionalism and fortitude they have 
displayed as we move forward with our plan.

While business pressures have been unrelenting our people  
have remained committed to making a difference to our local 
communities. This is evident through their support of both the 
Greggs Foundation and national causes. A significant proportion 
of the Foundation’s impact is achieved through the generosity of 
our people and customers – in 2013 around £350,000 was raised 
in our shops and our bakeries for the Foundation, including 
£138,000 during the ‘Foundation Month’ appeal. Fundraising 
efforts such as this, combined with our annual donation (1 per 
cent of our pre-tax profits) enabled the Foundation to distribute a 
total of £1.3 million in support of a wide range of local community 
initiatives. This included the Greggs Breakfast Club scheme,  
with over 255 clubs serving over two million free, wholesome 
breakfasts every year.

For the third year running we raised over £1 million for the BBC 
Children in Need Appeal through the extraordinary efforts of 
Greggs people up and down the country. This would not have 
been possible without the continued generosity of our customers 
who also helped Greggs to raise over £200,000 for the Royal 
British Legion’s Poppy Appeal and over £100,000 for the 
Philippines Typhoon Appeal. 

Additional ways in which we help to make a difference to local 
communities include the co-ordination and implementation  
of employability programmes. Targeting young people and 
marginalised groups, we helped over 250 individuals with 
employability skills in 2013, resulting in over 70 being offered  
paid employment. We have also continued our support for the 
Business in the Community’s ‘Business Connectors’ secondment 
scheme and are proud to have five colleagues currently on 
secondment in this capacity.

We continued to make good progress in the remaining three key 
areas of our social responsibility agenda: creating a great place  
for our people to work, food our customers can trust and reducing 
our impact on the world around us. 2013 highlights include 
continuing to share 10 per cent of profits with our people, donating 
566 volunteer days and providing 87 per cent of our management 
population with career development training. We have successfully 
increased sales of ‘under 400 calorie’ products by 20 per cent, 
introduced calorie information at the point of purchase for our 
national range and reduced salt in our savoury production process 
by 30 per cent. We have also minimised our carbon footprint by 
installing photovoltaic arrays on the roofs of ten of our bakeries.

We have achieved recognition across the business at a number  
of awards ceremonies during the year. These include being named 
Bakery Sandwich Retailer and Sandwich Designer of the Year  
at the British Sandwich Industry Awards, Retail Innovator at the 
Baking Industry Awards, Talent Attraction and Management 
Company of the Year at the North East CIPD Awards and winning 
a gold award at the Digital Impact Awards for best use of digital  
in the retail sector.

Outlook for 2014
2014 will be a year of further change for Greggs as we move 
forward with our new strategy to focus on the food-on-the-go 
market. Market conditions are expected to remain challenging  
but I am encouraged by the improvement seen in our like-for-like 
sales in recent months. Like-for-like sales in the first eight weeks  
to 22 February 2014 grew by 2.1 per cent, although this includes 
comparison with snow-impacted sales in January 2013.

Cost inflation has shown signs of easing recently and this is 
welcome but, as we have previously indicated, the costs of 
investing in our change programme are likely to constrain  
profit growth over the next two years. However, the proposed 
organisational changes recently announced, together with the 
benefits of the process and systems investment programme,  
will help to protect profits in the event of continued like-for-like 
sales pressure and provide the platform for profitable growth 
when like-for-like sales strengthen.

Roger Whiteside
Chief Executive
26 February 2014

19

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Financial Review

The 2013 financial performance reflects tough  
trading conditions and one-off costs resulting  
from our strategic review. 

Richard Hutton Finance Director

The early signs of our change in strategic focus are encouraging 
and we are making good progress with our efficiency programmes. 
The strength of our cash generation has supported continued 
investment in our core estate and maintenance of the dividend.

Sales
Total Group sales for the 52 weeks ended 28 December 2013 were 
£762.4 million (2012: £734.5 million), an increase of 3.8 per cent. 
Like-for-like sales were down by 0.8 per cent over the year as a 
whole with sales growth primarily being driven by the contribution 
from new shops.

Profit before exceptional items
Operating profit before exceptional items was £41.5 million  
(2012: £51.3 million), a 19.1 per cent reduction. The result reflects 
the impact of reduced like-for-like sales in the core Greggs estate  
in the first half of the year and the initial costs of our programme  
of change designed to make us compete more effectively in the 
food-on-the-go market.

After net finance charges of £0.2 million (2012: £0.4 million)  
pre-tax profit before exceptional items was £41.3 million  
(2012: £50.9 million), an 18.9 per cent reduction. The impact  
of exceptional costs in the year is discussed below.

Operating margin
Operating margin before exceptional items was 5.4 per cent  
(2012: 7.0 per cent).

The overall gross margin for the business reduced to 59.9 per  
cent (2012: 60.9 per cent) reflecting the operational gearing in the 
business and increased customer participation in promotional 
deals. Input cost inflation remained a challenge throughout the 
year although the rate of food inflation eased in the fourth quarter. 

20

In a year when like-for-like sales decline put pressure on cost 
recovery in our core estate, it was important that we continued  
to make good progress against our cost saving targets. We 
implemented an additional £5.3 million worth of savings in the  
year through procurement, logistics and efficiency initiatives.  
We expect to continue this level of activity in the year ahead and, 
as previously announced, are now consulting on proposals to 
make structural changes designed to improve the efficiency of our 
existing bakery network and improve our operational effectiveness 
in support areas. We will also be commencing the investment 
programme in processes and systems replacement that will 
ultimately deliver significant benefits.

Overall shop numbers were maintained in 2013 but we have 
increased the rate at which we are closing and relocating shops  
in order to improve the quality and performance of our core estate 
and ensure that our locations match customers’ changing needs. 
In 2013 we closed 68 shops, relocating 17 and opening a further  
51 in new catchment areas. Of these new catchment areas 15  
were developed with franchise partners. In the year we made  
a charge of £0.9 million against a further 37 shops where 
performance is such that the assets are considered to be impaired. 
Further costs were incurred following our strategic review as a 
result of the decision to close nine loss-making shops and these 
are included as ‘exceptional items’ below. In 2013 we recognised 
gains on the disposal of freehold properties totalling £1.3 million 
(2012: £0.8 million).

In 2013 we adopted the amendments to IAS 19: ‘Employee 
Benefits’. This has necessitated a restatement of the 2012 costs 
resulting in an additional £1.0 million charge before taxation in that 
year. The restated 2012 pre-tax profit before exceptional items on 
this basis is £50.9 million.

Greggs plc Annual Report and Accounts 2013Exceptional items
The strategic changes announced with our interim results in 
August 2013 have resulted in an exceptional charge in the year of 
£8.1 million. This relates to the closure of nine loss-making shops, 
restructuring of the ‘Greggs moment’ coffee shops, plans to 
re-shape our estate and changes to our plans for supply chain 
development. The total charge comprises cash costs incurred  
in the year of £0.1 million, asset impairment and write-off charges 
of £4.9 million and a provision for onerous lease liabilities of 
£3.1 million. These charges involve judgements as to the level  
of impairment of assets and the cost of exiting onerous leases.  
If the future cost of these changes proves to be materially different 
from the current assessment then any subsequent impacts will 
also be shown as exceptional items. By refocusing our strategy  
on the core estate we are seeing the early signs of improved 
like-for-like sales and good returns on capital.

The exceptional gain of £1.4 million in 2012 reflected the successful 
disposal of a freehold property against which an exceptional 
charge had previously been made. Pre-tax profit in 2013 including 
exceptional items was £33.2 million (2012: £52.4 million).

Taxation
Excluding the impact of exceptional items the Group’s underlying 
tax charge was 25.0 per cent (2012: 24.0 per cent). The overall tax 
rate for the year including exceptional items was 27.0 per cent 
(2012: 24.0 per cent). The effective rate reflected the lowering  
of the headline rate of corporation tax from 24 per cent to 23 per  
cent in April 2013 and the revaluation of deferred tax liabilities  
to 21 and 20 per cent following enactment of further Corporation 
Tax reductions in the year. The reduction in Company profits has 
increased the significance of non-qualifying expenditure in our tax 
computations, adding 1.0 percentage point to the effective rate.
We now expect the effective rate excluding exceptional items  
for 2014 to be 25.0 per cent, falling to 23.5 per cent by 2016.

Earnings per share
Diluted earnings per share before exceptional items were 30.6 
pence (2012: 38.3 pence), a reduction of 20.1 per cent. Basic 
earnings per share before exceptional items were 30.8 pence 
(2012: 38.9 pence). Earnings per share including exceptional  
items were 23.9 pence diluted (2012: 39.4 pence) and  
24.1 pence basic (2012: 40.0 pence).

Dividend
The Board recommends a final dividend of 13.5 pence per share 
(2012: 13.5 pence). Together with the interim dividend of 6.0 pence 
(2012: 6.0 pence), paid in October 2013, this makes a total for the 
year of 19.5 pence (2012: 19.5 pence). This is covered 1.6 times by 
diluted earnings per share before exceptional items. The dividend 
for the year is covered 1.7 times by free cash flow.

Subject to the approval of shareholders at the Annual General 
Meeting, the final dividend will be paid on 9 May 2014 to 
shareholders on the register on 11 April 2014.

Capital expenditure
We invested £47.6 million (2012: £46.9 million) of capital 
expenditure in the business during 2013. This included the 
opening of 53 new shops (excluding franchises) and 216 shop 
refurbishments. Investment in our supply chain was focused  
on efficiency activity and the replacement of end-of-life assets. 
Depreciation and amortisation (excluding impairment charges)  
in the year was £33.4 million (2012: £32.4 million).

We plan capital expenditure of around £50 million in 2014. As in 
2013 we will prioritise investment in our core estate and plan to 
refurbish around 200 shops in 2014. We expect to open 60 to 80 
new shops and close a similar number, maintaining the overall 
estate at the same size. Investment in processes and systems will 
increase as we progress the first phase of our transformation plan.

Return on capital
We manage return on capital against predetermined targets and 
monitor performance through our Investment Board, where all 
capital expenditure is subject to rigorous appraisal before and 
after it is made. For investments in new shops and refurbishments 
we target a cash return on invested capital of 22.5 per cent over  
an average investment cycle of seven years. Other investments  
are appraised using discounted cash flow analysis. 

Excluding exceptional costs, we delivered an overall return on 
capital employed (ROCE) for 2013 of 16.4 per cent (2012: 21.3  
per cent excluding exceptional credit). The fall in ROCE reflects  
the decline in the business’ operating profit in the year, which  
was significantly impacted by like-for-like sales performance. 
Underlying investment returns on our refurbishment expenditure 
were good, encouraging us to continue with the accelerated 
programme in 2014. The performance from investments in new 
shops was mixed, resulting in greater emphasis in our 2014 plans 
on relocating shops to better locations and increasing our 
presence in travel, leisure and work-related catchments. 

Cash flow and balance sheet
Group EBITDA was £77.0 million (2012: £84.3 million). Improvements 
were made in working capital management and at the end of the 
year the Group had net cash and cash equivalents of £21.6 million 
(2012: £19.4 million) plus a short-term cash deposit of £3.0 million 
(2012: £nil). This is an appropriate level given the leverage inherent 
in the Group’s predominantly leasehold shop estate, the ongoing 
working capital position and the seasonality of cash flows across 
the financial year. Investment plans for the year ahead will be 
financed from cash generation and existing facilities.

Richard Hutton
Finance Director
26 February 2014

21

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Key financial performance indicators

We use eight key financial performance indicators 
(KPIs) to monitor the performance of the Group 
against our strategy. These KPIs and how we 
performed against them are detailed below: 

Total sales growth:

3.8%

2013

2012

2011

2010

2009

Like-for-like sales growth: 

-0.8% 

3.8%

4.8%

-2.7%

-0.8% 2013

2012

5.8%

2011

1.4%

2.1%

3.3%

2010

0.2%

2009

0.8%

The percentage year-on-year change in total sales for the 
Group, adjusted for the impact of a 53 week year in 2009. 
In 2013 total sales grew by 3.8 per cent (2012: 4.8 per cent) 
to £762 million (2012: £735 million). This primarily reflected 
the additional sales contribution from new shops.

Compares year-on-year cash sales in our ‘core’ shops, i.e.  
it is not distorted by shop openings and closures. Like-for-like 
sales growth includes selling price inflation and excludes VAT. 
Like-for-like sales fell by 0.8 per cent in 2013 (2012: decrease 
of 2.7 per cent). There was an improving trend in the latter 
part of the year resulting in like-for-like growth of 1.2 per cent 
in the second half and 2.6 per cent in the fourth quarter.

Adjusted operating profit:

£41.5m 

Operating margin:

5.4% 

2013

2012

2011

2010

2009

£41.5m

2013

5.4%

£51.3m

2012

£53.0m

2011

£52.4m

2010

£48.4m

2009

7.0%

7.6%

7.9%

7.4%

Reflects the performance of the Group before financing 
and taxation impacts and excludes exceptional items 
arising in the year. Adjusted operating profit for the year 
decreased by 19.1 per cent to £41.5 million (2012: £51.3 
million). This reflects the impact of reduced like-for-like 
sales in the first half of the year and the initial costs of our 
programme of change designed to make us compete more 
effectively in the food-on-the-go market.

Shows the adjusted operating profit of the Group as a 
percentage of turnover. Operating margin for the year  
has reduced to 5.4 per cent (2012: 7.0 per cent).

22

Greggs plc Annual Report and Accounts 2013Adjusted diluted earnings per share (pence):

30.6p 

Capital expenditure:

£47.6m 

2013

2012

2011

2010

2009

30.6p

2013

38.3p

2012

38.8p

2011

37.3p

2010

£47.6m

£46.9m

£45.6m

£59.1m

34.0p

2009

£30.3m

Calculated by dividing profit attributable to shareholders 
before exceptional items by the average number of dilutive 
outstanding shares. Diluted earnings per share decreased 
by 20.1 per cent to 30.6p (2012: 38.3p).

The total amount incurred in the year on investment in  
fixed assets. Capital expenditure in 2013 was £47.6 million 
(2012: £46.9 million). £39.5 million of this was invested in 
existing operations whilst the balance of £8.1 million was 
incurred in growing the shop estate.

EBITDA:

£77.0m 

Return on capital employed (ROCE):

16.4% 

2013

2012

2011

2010

2009

£77.0m

2013

16.4%

£84.3m

2012

£83.9m

2011

£81.5m

2010

£75.6m

2009

21.3%

24.4%

25.9%

25.9%

Earnings (excluding exceptional items) before interest,  
tax, depreciation and amortisation. EBITDA in 2013 was 
£77.0 million (2012: £84.3 million).

Calculated by dividing profit before tax before exceptional 
items by the average total assets less current liabilities for 
the year. The year-on-year reduction in ROCE reflects the 
lower overall operating profits in 2013.

23

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Principal risks and uncertainties
Corporate governance guidance requires the disclosure of principal risks and uncertainties. A principal risk is defined as “a risk or 
combination of risks which can seriously affect the performance, future prospects or reputation of the entity. These should include  
those risks that affect the viability of an entity.” 

Greggs is exposed to a wider range of risks than those listed here. However, these are considered to be the most important to the future 
development, performance or position of the business. The risks listed are not set out in any particular order, although they are grouped 
into four common themes. 

Business strategy and change

Area of principal risk or uncertainty

Mitigating actions and controls

Change programme 
The business has embarked on a long-term project to improve 
operational efficiency, requiring significant capital investment. 
Progress may not be in line with expectations, or budgets may  
not be met.

Loyalty scheme and information security 
Greggs plans to launch its first loyalty scheme during 2014.  
This will provide the business with significant quantities of 
customer data, which need to be handled in a secure manner. 
More general ‘cyber risk’ issues are also an area of risk to  
the business.

Structural changes 
The business is proposing some structural changes as part of its 
new strategy, to improve our supply chain and reduce overhead 
costs. This may impact on our ability to deliver to our customers, 
and could adversely affect staff morale. Expected financial 
benefits may not ultimately accrue.

Brand and reputation

Area of principal risk or uncertainty

Product quality and safety 
As a food-on-the-go retailer and manufacturer, excellent food 
safety is clearly imperative to maintain consumer confidence in  
our products. We need to ensure that our ingredients are in line 
with specification and are used correctly.

Food scare 
Greggs may suffer from a loss of customer confidence due  
to a major food scare beyond its control. 

Consumer trends 
Greggs may lose customer share due to changing customer 
trends reducing the popularity of our products. 

Labelling regulations 
New food labelling regulations come into force later this year, 
requiring a full ingredient disclosure for all bakery wrapped 
products. This presents Greggs with challenges due to local 
variations in product make-up, and the need to develop new 
products quickly.

The project delivery is overseen by a steering group, providing 
robust governance. Regular updates are provided to the Board,  
to monitor progress against clearly defined timelines and  
financial forecasts.

A cross functional working group meets to determine priorities  
for improving the business’s approach to information security.  
This has focused principally on issues related to the loyalty 
scheme in the first instance, to ensure a robust approach  
before launch. 

A full consultation exercise will be undertaken with affected 
colleagues to refine proposals.
Costs and benefits have been carefully calculated, and will  
be closely monitored going forward.

Mitigating actions and controls

Procedures are in place in our bakeries, logistics operations and 
shops to ensure that food safety is maintained. These procedures 
are supported by robust audit processes, both internally and by 
regulatory bodies.

The majority of products for sale in our shops have been 
manufactured by our staff in our bakeries. Checks are  
carried out to confirm the integrity of our ingredients as  
part of routine processes.

Regular research is conducted into consumer tastes and we  
have a continuous pipeline of new product development.

Work to improve the efficiency of our new product development 
process is ongoing. We are also standardising product 
specifications throughout our bakeries.

Supply chain

Area of principal risk or uncertainty

Mitigating actions and controls

Single source suppliers 
Reliance on one supplier for a key ingredient exposes Greggs to  
a risk of interruption to supply and hence an inability to produce 
one or more lines.

Loss of production 
Since the majority of our products are made in our own bakeries, 
any disruption to supply would have a significant impact on  
our customers.

Wherever possible, a secondary source of supply has been 
identified, and is periodically tested. 

Contingency plans are in place for our supply sites, and these  
are regularly tested. Annual site inspections by our property 
insurers help us to ensure that our facilities are protected against 
loss. Alternative sources of supply have been identified for key 
products, and regular testing ensures an ability to provide  
product to a suitable quality within the required timeframe.

24

Greggs plc Annual Report and Accounts 2013Commodity prices 
Changes in commodity prices, utilities or other raw material  
costs could adversely impact our margins and consequently  
our financial performance or customer value.

Finance/regulatory

Area of principal risk or uncertainty

Economic outlook/market pressures 
Continued economic uncertainty, combined with a decline in  
high street footfall, result in a challenging trading environment  
for the business.

Where appropriate, our purchasing team fixes prices with suppliers 
over a period of time, to obtain best value and avoid price volatility.

Mitigating actions and controls

Our products are competitively priced, to offer the consumer value 
for money. The decision to focus capital expenditure on refitting 
the existing estate rather than opening new shops should result  
in a more pleasant shopping experience for our customers.  
Where new shops have opened in 2013, 70 per cent have been  
in locations away from high streets, to reflect the changes in 
shopping habits.

Regulatory issues 
Changes in the regulatory framework, such as new taxation 
proposals, amended food safety requirements and so on,  
could increase the Company’s costs and hence reduce our 
competitiveness.

Management monitor changes in regulation and legislation,  
take advice as appropriate, and use our membership of the CBI, 
British Retail Consortium and other organisations to lobby the 
relevant bodies.

Additional risks and uncertainties, not presently known to management, or deemed to be less material currently, may also have  
an adverse effect on the business.

Our risk management approach
Greggs’ approach to risk management has a number of components, which combine to ensure that significant risks are identified, 
evaluated, recorded and managed.

Board of Directors
The Board has ultimate accountability for ensuring that risks are managed appropriately, although it delegates the detailed implementation 
of risk processes and mitigating actions to management. Significant risks (i.e. those which could prevent the business from achieving  
its objectives were they to occur) are considered at each Board meeting, with the associated controls being monitored and reviewed.  
The Board also debates whether any new or emerging risks require assessment by management.

Insurance cover provides a means of mitigation for a number of risks facing the business. On an annual basis, the Board considers  
the cover in place, and determines whether or not it deems it to be appropriate.

Through regular reporting, the Board is kept apprised of any issues or business changes which may impact on the Company’s risk 
profile. The Audit Committee reviews risk management procedures at least annually, and reports its findings through to the Board.

Operating Board
The Operating Board supports the Chief Executive in implementing the Board’s decisions, and comprises the leaders of each of the 
organisation’s main functions: Finance, Retail, Trading, Supply Chain, People, Corporate Affairs and Business Planning & Change. 
Responsibility for the day to day management of risk sits with this group. All key strategic risks identified by the business are owned  
by an Operating Board member.

Risk Committee
The Risk Committee is a management committee which meets at least four times each year to discuss risks in greater detail than can  
be done during Operating Board meetings. It comprises the Chief Executive, the Operating Board, and a number of functional heads.  
Its responsibilities include analysing, assessing, measuring and understanding the Company’s risk exposure, as well as developing an 
appropriate risk management strategy for the business. Significant areas of concern identified by this body will be reported to the main 
Board, generally through the Audit Committee. Although the Group’s remit extends to all risks faced by the Company, it will focus on  
key strategic risks and their associated controls.

Whistle-blowing
All staff have an opportunity to raise matters of concern with senior management through our whistle-blowing policy, which is advertised 
across the business. Any matters raised are treated in confidence, and an independent review will be undertaken where this is appropriate. 
The Chair of the Audit Committee is the designated first point of contact for any concerns which cannot be addressed through normal 
management processes. 

Business Assurance
Greggs’ internal audit team has now been combined with risk management capacity to form a Business Assurance function. This will help 
to embed risk management across the business, whilst providing a more joined-up approach to assurance. The scope of internal audit 
work covers the entire business operation, including shops and bakeries as well as central corporate functions. Findings are reported to 
management, and to the Audit Committee, whose meetings are all attended by the Head of Business Assurance. The Business Assurance 
team has authority to access all areas of the business, all senior managers, and the Chair of the Audit Committee as required.

25

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Social responsibility

At Greggs we are committed to keeping people, 
communities and values at the heart of our business.

Greggs is a Company that its customers, people, local 
communities and shareholders can rely on to operate its  
business in a socially and environmentally responsible way.

We recognise that almost everything we do impacts in some way 
on our local communities and the wider environment, and we 
focus our commitment to social responsibility in four key areas:

•  Making a difference to our local communities;
•  A great place to work;
•  Food our customers can trust; and
•  Reducing our impact on the world around us.

Social responsibility has been, and will continue to be, at the  
heart of our strategy to grow Greggs profitably and responsibly.  
It has helped shape our values (to be enthusiastic and supportive 
in all that we do; open, honest and appreciative, treating everyone 
with fairness, consideration and respect) that are at the core of  
our business.

How we manage social responsibility
We take our social responsibilities very seriously, with the Chief 
Executive responsible for delivery, and the Board ultimately 
accountable for performance. 

Delivery is managed through a Steering Group, chaired by the 
Company Secretary, comprising the Chief Executive and four 
members of the Operating Board. An Operating Board Director 
champions each of the four key areas of focus for Greggs, 
ensuring top level commitment across the business. 

This commitment to social responsibility can be traced back to the 
establishment of the Greggs Foundation in 1987 by Ian Gregg, and 
the Company continues to be a strong advocate of the positive 
role that business should play in the local and national community. 

Making a difference to our local communities
Whilst we do not have a formal community policy, we do have a 
long history of supporting the communities which have helped  
us to grow as a business over the years. This ethos is a key part  
of our culture and as a successful business we feel a particular 
responsibility to support those less fortunate than ourselves. The 
success of our Breakfast Clubs and volunteering programmes  
as well as our employability work, is testament to the effectiveness 
of our achievements in this area.

We are proud that we continue to donate at least 1 per cent of  
our pre-tax profits to the Greggs Foundation. This year we again 
donated £650,000 which, when combined with other fundraising 
and investment income, enabled the Foundation to make  
grants of over £1.3 million during 2013. This included grants  
of over £800,000 to community organisations and £200,000  
in hardship grants. 

A significant proportion of the Foundation’s impact is achieved 
through the generosity of our people and customers. In 2013 
around £350,000 was raised in our shops and bakeries for  
the Foundation, including £138,000 during the ‘Foundation  
Month’ appeal.

26

Foundation appeal funds raised

£150,000

£120,000

£90,000

£60,000

£30,000

0

2010

2011

2012

2013

Additionally our people and customers fundraise for a number  
of external causes and in 2013 £1.3 million was raised in the  
final three months of the year for:

•  Children in Need – we are delighted that in 2013 we raised an 
amazing £1 million, bringing the total raised to over £5 million  
in the last six years;

•  Poppy Appeal – we supported the Royal British Legion  

Poppy Appeal for a second year, raising around £200,000; and
•  Philippines Typhoon Appeal – through the continued generosity 
of our customers we were able to raise £109,000 for this appeal.

Children in Need

2006

£70,000

£175,000

£360,000

2007

2008

2009

2010

2011

2012

2013

£739,000

£904,850

£1,001,000

£1,050,000

£1,006,000

A long-standing part of our community strategy has been  
our commitment to school breakfast clubs. Under the Greggs 
Foundation’s breakfast club model, over two million free  
wholesome breakfasts are supplied to children each year  
in 255 primary schools. Sixty-six of the clubs have opened  
with funding support from partner organisations who share  
our aim of improving learning opportunities for children in 
disadvantaged areas. For a list of partner organisations  
please visit www.greggsfoundation.org.uk.

Greggs plc Annual Report and Accounts 2013Greggs provided the first Business in the Community (BITC) 
‘Business Connector’ secondment in 2010/11 and we have 
continued our support for this important initiative. Undertaking 
long-term secondments from their company, Business Connectors 
become integrated into the community. They build relationships 
between local business and charities/local organisations, helping 
them to address some of the challenges facing the community.

Support can range from inspiring young people into the world  
of work and the creation of start-up businesses for young 
entrepreneurs, to forging partnerships between businesses  
and schools from disadvantaged areas. The programme has 
delivered real positive impacts on the communities in which 
Business Connectors operate and over two-thirds of organisations 
receiving support have increased the quantity or quality of the 
services they provide. 

So far BITC estimate that the programme has leveraged  
£7.7 million to support communities and Greggs is proud  
currently to have five Business Connectors on secondment. 

Breakfast clubs

l

s
b
u
c
f
o
r
e
b
m
u
N

300

250

200

150

100

50

0

2010

2011

2012

2013

Research shows that breakfast clubs can improve attendance, 
punctuality and behaviour amongst pupils, as well as increasing 
learning outcomes. Breakfast clubs have also been shown to 
strengthen the school/parent relationship and increase socialising 
opportunities. The clubs provide over 700 parents and carers with 
volunteering opportunities that can help them to re-enter the world 
of work. 

For a number of years now we have been directly involved in 
initiatives that promote the employability of young people and 
those from marginalised groups. In 2013 we helped more than  
250 people to develop their employability skills, resulting in over  
70 being offered paid employment:

•  We have worked with ten prisons and five probation trusts, 

providing interview/assessment experience and helping to raise 
the career aspirations of offenders. Over 100 individuals have 
attended training sessions and we provided work experience  
to a total of 25 individuals who were ‘Released on Temporary 
Licence’, leading to paid employment for 12 individuals;

•  we have worked closely with Avanta, Action for Employment, 
Job Centre Plus and Working Links to take over 80 individuals 
through our assessment events and providing employment  
for almost 50 people; and

•  working with Job Centre Plus we have provided over 50 work 
experience placements, with 13 individuals subsequently 
offered employment.

27

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
 
Social responsibility 
continued

A great place to work 
At Greggs we believe it is our people who make us a successful 
company. That’s why we want all our people to feel individually 
valued and looked after, operating an Employee Opinion Survey 
(EOS) to give them all the opportunity to provide feedback. In our 
2013 EOS 88 per cent of our people responded and we achieved 
another high engagement score of 76 per cent (77 per cent  
in 2012). We want all our people to be provided with a safe 
workplace and to be rewarded for their hard work, sharing  
in the Company’s success. 

We have continued to develop our managers throughout 2013, 
providing role-specific development as well as generic management 
and leadership development. Our Career Pathways programme 
provides four different routes to enable individuals to develop  
into management, middle management, senior management  
and potential directorship roles. 87 per cent of our management 
population have received appropriate development during 2013 
and we have also encouraged our female managers to develop 
their careers with us, delivering Female Career Roadshows  
across our regions. 

We are proud that we have continued our long-standing 
commitment to share 10 per cent of our profits with our people. 
While profit was lower in 2013, we shared £5.276 million of profit 
with our people and we again offered our annual ‘Share Incentive 
Plan’, enabling our people to reinvest their profit share into Greggs 
shares. We also launched our latest ‘Share Save’ scheme for 
employees in 2013, with 2,622 people taking part.

We operate a volunteering programme to allow our people to 
support groups and charities in their local communities. In 2013 a 
total of 566 days were donated, helping organisations as diverse 
as primary school breakfast clubs, food banks, a disabled riding 
school and the South East Wales Rivers Trust. This is an increase 
of over 100 days compared to 2012.

We offer all our people access to a free and confidential Employee 
Assistance Programme, available 24 hours a day, seven days a 
week. This provides our people with face-to-face or ‘freephone’ 
support, giving advice on anything from health and money matters 
to family and work issues. Our people are also eligible to join a 
Health Cash Plan through which employees can claim money 
back on the cost of check-ups and treatments for them and  
their family. We also offer childcare vouchers through our  
salary sacrifice scheme. 

We are pleased that our people development achievements were 
recognised at the North East CIPD Awards 2013, where we won 
the Talent Attraction and Management Award and were finalist and 
highly commended for the Excellence in Developing People Award. 

Greggs is committed to ensuring the safety of our people and our 
customers. We narrowly missed our accident reduction target in 
our supply sites (9 per cent reduction against a 10 per cent target) 
and ‘near miss’ reporting has been introduced to provide greater 
learning on avoiding future accidents. Within our retail operations 
accident performance had a very slight increase against a 10 per 
cent reduction target. However, performance at our North Lakes 
bakery has been outstanding and in November the team reached 
the major milestone of 1,000 RIDDOR free days. 

Human Rights
Whilst we do not have a specific human rights policy at present, 
we ensure that we treat our people in line with internationally 
proclaimed human rights principles. We have a range of policies  
in place, some of which are summarised below, demonstrating  
our effective management of human rights issues in the business.

Equality
Greggs is an inclusive organisation where no one receives  
less favourable treatment on the grounds of gender, gender 
re-assignment, nationality, national origin, marital status, colour, 
race, ethnic origin, creed or disability. We are committed to our 
Equal Opportunities Policy from recruitment and selection, 
through training and development, appraisal and promotion.

28

Greggs plc Annual Report and Accounts 2013Gender statistics
The Board is proud of its reputation for bringing the Company’s 
best talent through the organisation and encouraging people to 
succeed regardless of gender, race or any other characteristic.  
As at 28 December 2013, three out of seven of the most senior 
retail managers were women, as were three out of the ten bakery 
managers. The Board believes it is in the best interests of the 
Company to continue to bring women through to the very top  
of the organisation. The programme which we launched in 2012  
to encourage more women to strive for the most senior positions 
in the business has continued to run.

100

100

80

80

60

60

40

40

20

20

0

0

e
g
a
t
n
e
e
c
g
r
a
e
t
P
n
e
c
r
e
P

8

14,499

14,499

14,507

28

14,499

14,507

14,499

14,507

8

8

28

28

3

3

5

5

5,513

5,513

5,793

5,793

Employees 
generally

Total

Employees 
generally

Total

The Board

14,507

The Board

 Female

 Female

Senior 
management1
Senior 
management1

 Male 

1Operating Board and Heads of Function (excluding Executive Directors)

 Male 

1Operating Board and Heads of Function (excluding Executive Directors)

5,513

5,793

5,793

5,513

The Board

Senior 

The Board

Senior 

management1

Employees 

Employees 
generally
Total

Total

1Operating Board and Heads of Function (excluding Executive Directors)

generally

management1

1Operating Board and Heads of Function (excluding Executive Directors)

3

8

28

60

5

100

3

80

e

g

a

5

t

n

e

c

r

e

P

40

20

0

100

80

60

40

20

0

e

g

a

t

n

e

c

r

e

P

Freedom of association 
At Greggs we recognise the right of all employees to freedom  
of association and collective bargaining. Whilst we do not  
have a formal ‘Freedom of Association’ policy, the Company 
encourages all its employees in bakeries, shops and offices  
to become, and remain, members of a union. 

Bribery and corruption 
Greggs has an Anti-Bribery and Corruption Policy which applies  
to all employees and prohibits the offering, giving, seeking or 
acceptance of any bribe in any form to any person or company  
by anyone acting on its behalf, in order to gain an advantage  
in an unethical way.
 Female

 Male 
Business conduct 
 Female
We have a specific policy that sets out the standards of ethical 
 Male 
behaviour that are expected of all employees.

Whistle-blowing 
Greggs aims to operate in line with our values and with the  
highest standards of honesty and integrity. Our Whistle-Blowing 
Policy creates an environment where employees are able to raise 
concerns without fears of disciplinary action being taken against 
them as a result of any disclosure.

Political donations
Greggs has a clear policy forbidding political donations or 
contributions. This includes financial and in-kind contributions 
made by the Company.

Food our customers can trust
We are continually working to ensure our food is of great quality,  
so our customers can enjoy our products as part of a healthy, 
balanced diet. We are signatories to the Department of Health’s 
Public Health Responsibility Deal and have signed up to specific 
food pledges on the provision of calorie information to customers 
and the removal of artificial trans-fats from ingredients.

As customers have become more aware of health issues, we have 
continued to provide nutritional information for our national lines 
and in 2013 we expanded this to include our local and regional 
products. We have also undertaken work to address concerns 
around salt, fat and calories in our food. 

29

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Social responsibility 
continued

Salt
One of our focuses this year has been on salt reduction in bread 
and we have continued our work towards the Department of 
Health’s recommended levels (1 gram of salt per 100 grams of 
bread). The average salt content across our national bread lines 
has met this target since 2011 and the final product sitting outside 
the 1 gram level will be reformulated in 2014. This year we have 
also successfully reduced the salt content in our local bread lines 
and the remaining products will be reformulated in early 2014  
so that all Greggs bread lines will meet the Department of  
Health’s target. 

We have also addressed salt in our savoury range, with 
reformulation of our iconic steak bake delivering a 10 per cent 
reduction in salt. Longer-term work on salt reduction in savoury 
pastry has delivered significant salt savings. We now use 30 per 
cent less salt than in 2012, against a very small 1.9 per cent 
reduction in production, and compared to 2010 we use 45 per 
cent less salt, against a 20 per cent increase in production.

Reducing our impact on the world around us
We have a formal environmental policy in place and as a responsible 
business we believe we have an obligation to minimise the impact 
our operations have on the local and wider environment. These 
impacts include energy and fuel usage, generation of waste, water 
usage, effluent discharge and refrigeration emissions. Our most 
significant impacts continue to be energy/fuel usage and waste 
and our successful work in landfill reduction and the installation  
of photovoltaic and voltage optimisation systems demonstrates 
the effectiveness of our work in these areas. 

Global GHG emissions data 
In line with the Companies Act 2006 (Strategic Report and 
Directors’ Report) Regulations 2013, this is the first year we  
have publicly reported on our greenhouse gas (GHG) emissions  
as part of our annual Strategic Report. Our GHG reporting year  
is the same as our financial year, 30 December 2012 to  
28 December 2013.

Emissions from:

Tonnes of CO2e

Fat and calories
We have successfully updated the nutritional information on our 
food and customers can now view full details of the fat and calorie 
content of all our food on our website. Calorie information is also 
available at the point of purchase for our entire national range and 
for the vast majority of our local lines. This allows customers to 
make informed decisions on their fat and calorie intake when  
they shop with Greggs. We have also successfully grown sales  
of food-on-the-go products under 400 calories by 20 per cent.

Combustion of fuel & operation of facilities  
(Scope 1)

Fugitive emissions from refrigeration  
(Scope 1)

Gross Electricity purchased for own use  
(Scope 2)*

Company’s chosen intensity measurement*: 
Tonnes of CO2e per £ million of turnover

29,709

5,173

89,119

162.7

Customers have continued to take a greater interest in 
sustainability and food provenance in 2013, especially with the 
horsemeat scare affecting numerous suppliers and retailers in the 
UK. As a vertically integrated business, we benefit from producing 
our own food for sale in our own shops, so we know exactly what 
ingredients go into our food and where these are sourced from. 
We are proud that none of our products were affected by the scare. 

All ingredients in our own produced food (representing 56% of 
sales) remain free from artificial colours, flavours, hydrogenated 
vegetable oils, added trans-fats and genetically modified ingredients.

*  GROSS emissions include the use of PV generated electricity. NET emissions are 89,046 

tonnes with an intensity measure of 162.6 tonnes CO2e per £m turnover.

We have reported on all of the emission sources which we deem 
ourselves to be responsible for, as required under the Companies 
Act 2006 (Strategic Report and Directors’ Reports) Regulations 
2013. These sources fall within our operation’s control and 
financial control boundaries. We do not have responsibility for  
any emission sources that are outside of our operational control. 

30

Greggs plc Annual Report and Accounts 2013The methodology used to calculate our emissions is based on the 
UK Government’s Environmental Reporting Guidance (2013) and 
emission factors from UK Government’s GHG Conversion Factors 
for Company Reporting 2013. The emissions included in this 
disclosure have been verified by the Carbon Trust as part of  
the verification of the wider 2013 Greggs Carbon Footprint.

We measure our direct carbon footprint and we 
continue to hold the Carbon Trust Standard in 
recognition of our work on carbon efficiencies. 
We complete the Carbon Disclosure Project  
on an annual basis.

Our aim is to reduce our carbon footprint (measured in tonnes  
of carbon per million £ of turnover) while continuing to grow  
sales to our customers: 

Photovoltaic array

•  We have reduced our overall carbon footprint by 3.2 per  
cent this year, bringing our overall reduction since 2010  
to 15.6 per cent;

•  we have successfully reduced the carbon footprint of our 

manufacturing operations by 6.2 per cent*;

•  despite investment in our shops to grow sales (including  

the installation of additional equipment), we have achieved  
a 1.4 per cent reduction in our retail carbon; and

•  we have improved the MPG efficiency of our logistics 

operations by 3.5 per cent.

*  GROSS CO2e includes emissions from the use of PV generated electricity.  

NET CO2e per £m turnover has fallen 6.4%.

I N D E X

C R  
2 0 1 4

Greggs remains a member of the 
FTSE4Good sustainability index.

We continue to take part in the  
Business in the Community  
‘Corporate Responsibility Index’, 
achieving a SILVER rating in 2013  
and a 2 star rating in 2014.

As part of our carbon reduction work we have installed 
photovoltaic arrays on the roofs of ten of our bakeries. 1.3m kWh  
of electricity will be generated per year for use in the bakeries, 
saving almost 600 tonnes of carbon.

Within our retail operations we have used 2013 as a year of 
learning, investigating and trialling energy reducing technologies 
that will help shape future shop refit specifications. This includes 
the opening of an energy efficient concept shop which is trialling, 
amongst other things, doors on the shop front, doors on self-
service fridges and a more efficient heating and cooling system  
for the shop that utilises waste heat from equipment. 

We are pleased that our continued focus on reducing waste to 
landfill has seen us surpass our target to recycle 90 per cent of 
waste from production sites. We now recycle over 95.7 per cent of 
waste from these sites, and across our entire business we recycle 
over 86.6 per cent of our waste, an increase of 9 per cent on 2012. 

Work has continued to increase the proportion of sustainable  
palm oil used and we now source over 70 per cent of our palm oil 
needs from sustainable sources. We have plans in place to further 
increase this proportion in 2014, so that 100 per cent of the palm 
oil we use in our fats will be certified as sustainable.

31

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Key achievements
•  66 of our 255 Breakfast Clubs are now 
in partnership with other companies;
•  250 disadvantaged individuals have 

been helped with employability skills; 
•  we raised over £1.3 million for Children 

in Need, Poppy Appeal and the 
Philippines Typhoon Appeal; and
•  we seconded five of our managers to 

the BITC Business Connectors Scheme.

Key achievements
•  We donated over 566 volunteering days 

in 2013 to support local communities; and

•  there was a slight increase in the 
number of accidents in our retail 
operations whilst we achieved  
a reduction of 9 per cent in our  
supply chain.

Social responsibility 
continued

The following pages summarise our social responsibility performance in 2013 and present 
our targets and objectives for 2014. 


















Social responsibility targets: 2013 & 2014

Making a difference to our communities 2013

Extend the Greggs Breakfast Club partnership scheme to fund a total number  
of 300 clubs by the end of 2014.

Aim to raise a million pounds for the BBC Children in Need appeal for the third 
successive year.

Support the BITC Business Connectors scheme, seconding a leader from  
each of our seven regions to ‘broker’ strategic partnerships for the benefit  
of communities.

Utilise the skills of our people to promote the employability of young people  
and those from marginalised groups, working with other businesses to help  
over 250 individuals.

Making a difference to our communities 2014

Continue to utilise the skills of our people to promote the employability of young 
people and those from marginalised groups, helping over 250 individuals in 2014. 

Extend the Greggs Breakfast Club partnership scheme to fund a total of 300 
clubs by the end of 2014. 

Raise over £350,000 for the Greggs Foundation to support good causes in  
our local communities.

Double the amount of our unsold food that we donate to good causes.

A great place to work 2013

Ensure 80 per cent of our management population attend an appropriate 
development event. 

Improve our health and safety performance by reducing our accidents  
by 10 per cent (against our 2012 incident rates) within: 

•  Retail; and
•  supply chain.

Commit to donating over 500 volunteering days as part of our Graded Manager 
Volunteering Programme to support local charities and communities.

Continue to deliver development and career progression road-shows across all 
our regions, inspiring our female managers to go forward for senior management 
opportunities as they arise.

A great place to work 2014

In our 2014 Employee Opinion Survey we will maintain our engagement score  
at 76 per cent.

65% of management vacancies will be filled by internal candidates in 2014.

We will continue to expand our volunteering programme, donating at least 500 
days and introducing a process to match the skills of our graded manager with 
the needs of local community and charity groups.

We will reduce RIDDOR accidents (from 2013 levels) by: 

•  20 per cent within our supply operations. 
•  10 per cent within our retail operations.

32

Greggs plc Annual Report and Accounts 2013Key achievements
•  Increased sales of under 400 calorie 

products by 20 per cent;

•  reduced salt in our savoury production 

process by 30 per cent; 

•  introduced calorie labelling at point  

of sale; and 

•  hit salt targets in bread products  

for all but one line.

Key achievements
•  We now divert over 95 per cent  

of waste from our production sites;
•  9 per cent increase in the proportion  
of waste we divert from landfill (now 
divert over 86 per cent of waste); 

•  6.2 per cent reduction in carbon ‘per £m 

turnover’ in our bakery operations; 
•  3.5 per cent improvement in MPG 

efficiency of our distribution fleet; and 

•  energy consumption in shops was 
reduced however we invested in 
additional equipment.

Food our customers can trust 2013

Publish nutritional information for customers on all local lines to complement 
existing information available on national lines.

Continue to reduce salt content in bread, ensuring every Greggs bread  
product falls in line with the FSA/DoH 2012 target of 1 gram of salt per 100 gram  
of finished product.

Continue work on our savoury range, reducing fat, salt and calories  
by 10 per cent without compromising the great taste and quality of our food.

Increase the sales from products containing less than 400 calories  
by 20 per cent.

Food our customers can trust 2014

Deliver a 5 per cent salt reduction in our savoury range without compromising  
the great taste and quality of our food.

Deliver a 5 per cent fat reduction in our sandwich range without compromising  
the great taste and quality of our food.

Increase sales of our ‘400 calorie or less’ range by 10 per cent. 

Achieve ‘Tier 4’ ranking in the Business Benchmark on Farm Animal Welfare. 

Reducing our impact on the world around us 2013

Increase the proportion of waste we recycle from our production sites  
to 90 per cent.

Deliver a 1.5 per cent improvement in our distribution fuel efficiency, measured  
on a ‘miles per gallon’ basis.

Increase the proportion of Certified Sustainable Palm Oil we use to 65 per cent  
in 2013, working towards our target of 100% by 2015.

Continue to target a 25 per cent reduction in our carbon footprint by 2015 
(measured in tonnes of CO2e per £m turnover), focusing on reducing energy 
usage (measured in tonnes of CO2e per £m turnover) by:

•  3 per cent in Bakeries; and 
•  3 per cent in Shops. 

Reducing our impact on the world around us 2014

Increase the proportion of Certified Sustainable Palm Oil we use in fats  
in our own manufactured products to 100 per cent.

Deliver a 2.5 per cent improvement in our distribution fuel efficiency  
(measured in ‘miles per gallon’). 

Address carbon emissions from energy usage (tonnes per £m turnover)  
in our operations by: 

•  Reducing carbon in our production operations by 3 per cent. 
•  Restricting carbon increase in our retail operations to 2.5 per cent.

Deliver zero* waste to landfill from productions sites by the end of 2014.

* Allowing for rounding.


















33

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Board of Directors

4.

1.

9.

8.

3.

2.

6.

7.

5.

The Board
As at the date of this Report, the Board comprises the Chairman, 
three Executive and four Non-Executive Directors. 

Board related announcements made during 2013 were as follows:
Appointments

Allison Kirkby 
30 January 2013 
15 May 2013 

Roger Whiteside  
4 February 2013 

Ian Durant 
15 May 2013  

Helena Ganczakowski
2 January 2014 

Resignations

Kennedy McMeiken
8 March 2013 

Derek Netherton 
15 May 2013  

Appointment as Non-Executive Director 
Appointment as Chair of Audit Committee

Appointment as Chief Executive from 
Non-Executive Director

Appointment as Chairman

Appointment

Resignation

Resignation

Julie Baddeley and Iain Ferguson will not offer themselves for 
re-election by shareholders at the Annual General Meeting to  
be held on 1 May 2014 and will resign as Directors at the close  
of that meeting.

34

Greggs plc Annual Report and Accounts 20131.
Ian Durant FCA, FCT 
Chairman

2.
Roger Whiteside 
Chief Executive

3.
Richard Hutton, FCA 
Finance Director

Joined the Board on 5 October 2011.  
Ian’s background is in international financial  
and commercial management and he has 
experience of the retail, property, hotels  
and transport sectors. Ian’s career includes 
leadership roles with the retail division of 
Hanson and Jardine Matheson, Hongkong 
Land, Dairy Farm International, Thistle Hotels, 
SeaContainers and as Finance Director at 
Liberty International. Ian is currently Chairman  
of Capital and Counties Properties PLC and a 
Non-Executive Director of Greene King plc and 
Home Retail Group PLC. Ian was appointed 
Chairman of the Company on 15 May 2013.

4.
Raymond Reynolds 
Retail Director

Was appointed to the Board as Retail Director 
on 18 December 2006. He joined Greggs in 
retail management in 1986. During the late 
1990s, as general manager he built a significant 
new business for Greggs in the Edinburgh 
region, and in 2002 he was appointed  
Managing Director of Greggs of Scotland.

Began his career at Marks & Spencer where he 
spent 20 years, ultimately becoming head of its 
food business. He was then one of the founding 
team of Ocado serving as Joint MD from 2000 
to 2004. From 2004 to 2007 he led a successful 
turnaround as Chief Executive of the Thresher 
Group off-licence chain before joining Punch 
Taverns, ultimately becoming Chief Executive. 
Roger was appointed as a Non-Executive 
Director in March 2008, and became Chief 
Executive on 4 February 2013.

Was appointed to the Board on 13 March 2006. 
He qualified as a Chartered Accountant with 
KPMG and gained career experience with 
Procter & Gamble before joining Greggs in 1998. 
He was appointed Finance Director on 10 May 
2006. Richard is a trustee of the Greggs 
Foundation and chairs Business in the 
Community’s Regional Advisory Board.

5.
Julie Baddeley 
Non-Executive Director and Senior 
Independent Director

Was appointed to the Board in March 2005.  
She has held senior executive roles in Woolwich 
plc, where she was responsible for Information 
Technology and Human Resources, Accenture 
and Sema Consulting. Julie is Chairman of 
Harvey Nash Group plc and Chairman of 
Sustain Limited, the environmental consulting 
group. Julie is also a Non-Executive Director  
of Chrysalis VCT plc. Julie is a member of  
the Remuneration, Nominations and  
Audit Committees.

6.
Iain Ferguson, CBE 
Non-Executive Director

Joined the Board on 31 March 2009. Iain was 
Chief Executive of Tate & Lyle PLC until October 
2009. Previously, he worked for Unilever where 
he held a number of senior executive positions. 
He is currently Chairman of Berendsen plc and 
Stobart Group Limited, and a Non-Executive 
Director of Balfour Beatty plc, Honorary Vice 
President of the British Nutrition Foundation  
and lead Non-Executive Director of the DEFRA 
Management Committee. Iain is Chairman  
of the Remuneration Committee and is also  
a member of the Nominations and Audit 
Committees.

7.
Helena Ganczakowski
Non-Executive Director

8.
Allison Kirkby, FCMA
Non-Executive Director

9.
Jonathan Jowett
Company Secretary

Joined the Board on 2 January 2014. Helena 
worked for Unilever for 23 years and held senior 
positions in brand management and marketing 
including UK Marketing Director and, ultimately, 
Head of Global Agencies. Helena is currently a 
Non-Executive Director of Croda International 
Plc, and also runs her own consulting business 
working with companies ranging from start-up 
businesses to FTSE 100 constituents, helping 
them to develop and implement strategies. 
Helena has a PhD in Engineering from the 
University of Cambridge. Helena is a member  
of the Audit, Nominations, and Remuneration 
Committees.

Joined the Board on 30 January 2013. Allison 
was previously Chief Financial Officer of Shine 
Group, the global media production company. 
Allison’s career experience includes being  
Virgin Media’s Executive Director of Finance 
Operations and Transformation; and before  
that she spent two decades with Procter & 
Gamble in a variety of senior financial and 
operational roles. Allison is also a trustee and 
Chair of the Finance Committee of In Kind 
Direct, one of The Prince’s Charities. Allison 
assumed the Chair of the Audit Committee  
on 15 May 2013 and is also a member of the 
Remuneration and Nominations Committees.

Joined the Company in April 2010 and was 
appointed as Company Secretary on 12 May 
2010. He is a solicitor by profession and has 
held the position of Company Secretary in  
a number of FTSE 250 and FTSE Smallcap 
companies. His previous employers include 
Avon Cosmetics Limited, SSL International plc, 
Wagon plc and Bakkavor Group. Jonathan  
is Secretary to the Board and each of its 
Committees.

35

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Board of Directors 
continued

Directors and their interests
The names of the Directors in office during the year, together  
with their relevant interests in the share capital of the Company  
at 30 December 2012 and 28 December 2013 (or at date of 
appointment if later) are set out in Note 25 to the accounts.  
Details of Directors’ share options are set out in the Directors’ 
Remuneration Report on pages 46 to 62.

In accordance with provision B.7.1 of the Governance Code,  
all Directors will retire from the Board at the AGM and offer 
themselves for election (in the case of Helena Ganczakowski)  
or re-election by shareholders.

The Nominations Committee has considered the appropriateness 
and suitability of each Director standing for election and has 
recommended to the Board that each individual should be  
put forward for election or re-election.

Directors’ indemnities and conflicts
As at the date of this Report, indemnities are in force under  
which the Company has agreed to indemnify the Directors,  
to the extent permitted by law, in respect of losses arising out  
of, or in connection with, the execution of their duties, powers  
or responsibilities as Directors of the Company. The indemnities  
do not apply in situations where the relevant Director has been 
guilty of fraud or wilful misconduct.

Under the authority granted to them in the Company’s articles  
of association, the Board has considered carefully any situation 
declared by any Director pursuant to which they have or might 
have a conflict of interest and, where it considers it appropriate  
to do so, has authorised the continuation of that situation.  
In exercising its authority, the Directors have had regard to  
their statutory and other duties to the Company.

Additional Information
•  The information set out within the Governance Report on  

pages 38 to 42 forms part of the Directors’ Report. 

•  Greenhouse gas emissions: All disclosures concerning the 
Group’s greenhouse gas emissions, (as required to be 
disclosed under the Companies Act 2006 (Strategic Report and 
Directors’ Report) Regulations 2013) are contained in the Social 
Responsibility section of the Strategic Review on page 30.

Authority to purchase shares
At the AGM on 15 May 2013, the shareholders passed a resolution 
authorising the purchase by the Company of its own shares to  
a maximum of 10,350,000 ordinary shares of 2p each.

That authority had not been used as at 28 December 2013.

The authority remains in force until the conclusion of the AGM in 
2014 or 15 August 2014, whichever is the earlier. It is the Board’s 
intention to seek approval at the 2014 AGM for the renewal of  
this authority.

Takeover directive information
Following the implementation of the European Directive on 
Takeover Bids by certain provisions of the Companies Act 2006, 
the Company is required to disclose certain additional information 
in the Directors’ Report. This information is set out below:

•  The Company has one class of share in issue being ordinary 

shares of 2p each. As at 26 February 2014, there were 
101,155,901 such ordinary shares in issue. There are no  
shares in the Company that grant the holder special rights  
with regard to control of the Company;

•  at general meetings of the Company, on a show of hands every 
shareholder present in person or by proxy has one vote only 
and, in the case of a poll, every shareholder present in person 
or by proxy has one vote for every share in the capital of the 
Company held by him;

•  the Company’s articles of association set out the circumstances 
in which shares may become disenfranchised. No shareholder 
is entitled, unless the Directors otherwise determine, in respect 
of any share held by him to be present or vote at a general 
meeting either personally or by proxy (or to exercise any other 
right in relation to meetings of the Company) in respect of that 
share in certain circumstances if any call or other sum is payable 
and remains unpaid, if the shareholder is in default in complying 
with a duly served notice under section 793(1) of the Companies 
Act 2006 (CA 2006) or if the shareholder has failed to reply to a 
duly served notice requiring him to provide a written statement 
stating he is the beneficial owner of shares;

•  a notice convening a general meeting can contain a statement 
that a shareholder is not entitled to attend and vote at a general 
meeting unless his name is entered on the register of members 
of the Company at a specific time (not more than 48 hours 
before the meeting) and if a shareholder’s name is not so 
entered he is not entitled to attend and vote;

•  under the Company’s articles of association the Directors may, 
in their absolute discretion, refuse to register the transfer of  
a share in certified form in certain circumstances where the 
Company has a lien on the share (provided that the Directors 
do not exercise their discretion so as to prevent dealings in 
partly paid shares from taking place on an open and proper 
basis), where a shareholder has failed to reply to a duly served 
notice under section 793(1) CA 2006 or if a transfer of a share  
is in favour of more than four persons jointly. In addition,  
the Directors may decline to recognise any instrument of 
transfer unless it is in respect of only one class of share and  
is deposited at the address at which the register of members  
of the Company is held (or at such other place as the  
Directors may determine) accompanied by the relevant  
share certificate(s) and such other evidence as the Directors 
may reasonably require to show the right of the transferor to 
make the transfer. In respect of shares held in uncertificated 
form the Directors may only refuse to register transfers in 
accordance with the Uncertificated Securities Regulations  
2001 (as amended from time to time);

36

Greggs plc Annual Report and Accounts 2013Employees
Applications for employment of disabled persons are always  
fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled 
every effort is made to ensure that their employment within the 
Company continues and that appropriate training is arranged. 
It is the policy of the Company that the training, career 
development and promotion of disabled persons should,  
as far as possible, be identical to that of other employees.

The Directors recognise the importance of good communications 
and good relations with employees. A weekly bulletin is sent to all 
shop staff and quarterly bulletin to all bakery employees.

Significant relationships
The Group does not have any contractual or other relationships 
with any single party which are essential to the business of the 
Group and, therefore, no such relationships have been disclosed.

By order of the Board

Jonathan D Jowett
Company Secretary

Greggs plc (CRN 502851) 
Fernwood House
Clayton Road
Jesmond
Newcastle upon Tyne
NE2 1TL
26 February 2014

•  under the Company’s code on dealings in securities in the 

Company, persons discharging managerial responsibilities and 
some other senior executives may in certain circumstances be 
restricted as to when they can transfer shares in the Company;
•  there are no agreements between shareholders known to the 
Company which may result in restrictions on the transfer of 
shares or on voting rights;

•  details of the significant holders of the Company’s shares  

are set out on page 42;

•  where, under an employee share plan operated by the 

Company, a participant is the beneficial owner of shares  
but not the registered owner, the voting rights are normally 
exercised by the registered owner at the direction of  
the participant;

•  the Company’s articles of association may only be amended  
by special resolution at a general meeting of the shareholders;

•  the Company’s articles of association set out how Directors  
are appointed and replaced. Directors can be appointed by  
the Board or by the shareholders in a general meeting. At each 
Annual General Meeting, any Director appointed by the Board 
since the last Annual General Meeting must retire from office 
but is eligible for election by the shareholders. Furthermore,  
the Board has resolved that, in line with Governance Code 
provision B.7.1, all of the Directors will be subject to annual 
re-election by shareholders. Under the CA 2006 and the 
Company’s articles of association, a Director can be removed 
from office by the shareholders in a general meeting;

•  the Company’s articles of association set out the powers of the 
Directors. The business of the Company is to be managed by 
the Directors who may exercise all the powers of the Company 
and do on behalf of the Company all such acts as may be 
exercised and done by the Company and are not by any 
relevant statutes or by the Company’s articles of association 
required to be exercised or done by the Company in general 
meeting, subject to the provisions of any relevant statutes and 
the Company’s articles of association and to such regulations 
as may be prescribed by the Company by special resolution;
•  under the CA 2006 and the Company’s articles of association, 
the Directors’ powers include the power to allot and buy back 
shares in the Company. At each Annual General Meeting, 
resolutions are proposed granting and setting out the limits  
on these powers;

•  the Company is not party to any significant agreements which 
take effect, alter or terminate upon a change of control of the 
Company, following a takeover bid; and

•  there are no agreements between the Company and its 

Directors or employees providing for compensation for loss of 
office or employment (whether through resignation, purported 
redundancy or otherwise) that occurs because of a takeover 
bid. Details of the Directors’ service agreements and terms of 
appointment are set out in the Directors’ Remuneration Report 
on pages 46 to 62. However, provisions in the employee share 
plans operated by the Company may allow options to be 
exercised on a takeover.

37

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Governance

Greggs’ governance structure is centred 
on a Board of Directors with diverse 
experience and a balance of independent 
Non-Executive, and Executive Directors. 

The Audit Committee had a busy year, preparing for changes in 
reporting and disclosure, supporting the development of Internal 
Audit and monitoring the effectiveness of the Company’s risk 
management processes as well as preparing for a tender of  
the external audit.

Following the Board’s review of strategy, the Remuneration 
Committee, led by Iain Ferguson, consulted with certain major 
shareholders regarding proposals for incentive arrangements  
to align best the motivation of management with the interests  
of shareholders. Resolutions related to these proposals will  
be put to shareholders at the upcoming AGM on 1 May 2014.

In December 2013 it was announced that Greggs had left the 
FTSE 250 index as a consequence of the review of relative market 
sizes of companies. As a result of this, certain provisions of the 
Corporate Governance Code are no longer formally applicable. 
However, the Board will evaluate these and for the time being 
intends to comply fully with the Code save where it would be 
unduly onerous or expensive. 

In respect of the passing of resolutions at the forthcoming AGM, 
the Board has decided that the outcome of resolutions put to  
the AGM will be determined by reference to the number of shares 
held by attendees at the meeting, and by the proxy vote. This  
is different from the previous practice which has been to pass 
resolutions on a show of hands, but aligns Greggs with what is 
now regarded as best practice. Nevertheless, I look forward to 
welcoming shareholders to the meeting and to receiving and 
answering their questions.

Ian Durant 
Chairman

Ian Durant Chairman

Chairman’s introduction
I am pleased to introduce to shareholders our Governance Report 
for 2013.

There have been a number of changes to the Board this year.  
I was appointed Chairman to succeed Derek Netherton at the 
AGM in May 2013. We said goodbye to our Chief Executive Ken 
McMeiken at the beginning of March. After evaluating possible 
candidates and having taken external advice on the market  
we appointed Roger Whiteside, then a serving Non-Executive 
Director, to succeed Ken. In May, Allison Kirkby assumed the 
Chair of the Audit Committee. At the beginning of 2014 we 
welcomed Helena Ganczakowski to the Board as a  
Non-Executive Director.

Greggs’ governance structure is centred on a Board of Directors 
with diverse experience and a balance of independent Non-
Executive and Executive Directors. The culture within the Company 
of openness, challenge and debate is one which we embrace, and 
the size of the Board facilitates this. Each of the Non-Executive 
Directors serves on each of the three main Board Committees  
and is able to take account of the relationship between the work  
of the Committees. 

The Board gave particular time and attention this year to managing 
a smooth succession for the Chief Executive and the Chairman 
and debating the re-assessment of strategy following Roger’s 
appointment as Chief Executive.

38

Greggs plc Annual Report and Accounts 2013The Company is subject to the UK Corporate Governance Code 
issued by the Financial Reporting Council. The edition of the Code 
issued in September 2012 applied throughout the 2013 financial 
year, but the FRC has yet to change the Listing Rules and therefore 
requires that certain compliance statements are made in relation  
to the predecessor edition of the Code, issued in June 2010. This 
Governance Report, together with the Directors’ Remuneration 
Report set out on pages 46 to 62 describes how the relevant 
principles and provisions of both codes (‘the Governance Code’) 
were applied to the Company in 2013 and will be relevant to the 
Company for the 2014 financial year.

In the Annual Report 2012, the Board reported that it did not 
intend to undertake an externally-facilitated evaluation as required 
by the UK Corporate Governance Code (June 2010) provision 
B.6.2, on the basis that there had been significant Board change, 
but that it intended to conduct such an evaluation in 2014. As the 
Company is no longer a constituent member of the FTSE 250, the 
requirement to undertake an externally-facilitated Board evaluation 
does not apply. Nevertheless the Board will consider whether 
such an approach is appropriate when it considers its evaluation 
process in Autumn 2014. 

In all other respects the Board confirms that it was compliant  
with the Governance Code throughout the year.

All of the policies and terms of reference referred to in  
this report are available on the corporate website at  
http://corporate.greggs.co.uk. 

The Board
Effectiveness
Under the leadership of the Chairman, the Nominations 
Committee considers the blend of skills and experience that  
the Directors bring to the Board. This includes independent and 
objective experience of food retailing and manufacturing, finance, 
marketing, property, human resource management and corporate 
finance to complement the existing skills and experience of the 
Executive Directors.

The Board meets regularly to discharge its duties. At these 
meetings, it reviews strategy, financial performance against  
key indicators, resources, risk management and other matters 

reserved for the Board. Whilst executive responsibility for running 
the Company’s business rests ultimately with the Chief Executive, 
the Non-Executive Directors ensure that the strategies proposed 
by the Executive Directors are fully discussed and critically 
examined prior to adoption. 

The Board schedules six meetings per year and meets on an ad 
hoc basis as required. In 2013, additional meetings were held to 
consider the appointment of new Board members. Attendance  
at meetings, including additional ad hoc meetings held during  
the year, is recorded in the schedule below, where the number  
of meetings actually attended are shown with the number of 
meetings that the individual could have attended. 

Main  
Board

Audit 
Committee

Remuneration 
Committee

Nominations 
Committee

8

8/8

8/8

8/8

8/8

8/8

8/8

7/7

5/5

2/3

4

2/2

1/1

–

–

4/4

4/4

4/4

–

–

5

2/2

–

–

–

5/5

5/5

5/5

–

–

4

4/4

1/1

–

–

4/4

4/4

2/3

3/3

–

Number of  

meetings held

Ian Durant

Roger Whiteside

Richard Hutton

Raymond Reynolds

Julie Baddeley

Iain Ferguson

Allison Kirkby

Derek Netherton**

Kennedy McMeikan*

*  Resigned on 8 March 2013.
**  Resigned on 15 May 2013.

Where a Director is unable to attend a meeting, the Chairman 
solicits his or her views on key items of business ahead of the 
meeting, in order that all individual views are presented at  
the meeting.

In addition, the Non-Executive Directors meet formally twice  
each year and from time to time, as required.

The Board

Audit Committee

Chief Executive

Remuneration 
Committee

Nominations 
Committee

Operating Board

Social Responsibility 
Steering Group

Risk Committee

39

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Governance 
continued

Board modus operandi
The Board has a policy on the separation of the roles of the 
Chairman and the Chief Executive. The Chairman sets the agenda 
for Board meetings in accordance with a specific Schedule of 
Matters Reserved policy and ensures that the Board is supplied,  
in a timely manner, with information in a form and of a quality 
appropriate to enable it to discharge its duties. 

The Board considers that it effectively leads and controls the 
Company. All Directors take decisions objectively and in the 
interests of the Company. The Non-Executive Directors scrutinise 
the performance of management in meeting agreed goals and 
objectives and monitor the reporting of performance. All Directors 
receive induction training on joining the Board and regularly 
update and refresh their knowledge through reading, attendance 
on relevant courses and/or activities outside the Company. 

As part of the process of maintaining an awareness of the 
Company’s activities and assessing the ability of the management 
team, members of the senior management team are invited to 
attend Board meetings and/or to present papers to the Board. 
This process also affords senior managers the opportunity to 
bring matters to the attention of the Board.

The Board sets itself a Rolling Agenda, which facilitates agenda 
planning for scheduled meetings across the year. In this way  
the Board monitors its activities and ensures that it is operating 
effectively. Standing items include progress with strategic 
objectives, financial and operational performance, health  
& safety and food safety, and governance developments. 

Diversity
The Board believes it is in the best interests of the Company  
to continue to bring women through to the top levels of the 
organisation and, as a result of this belief, a programme which  
was launched in 2012 was extended in 2013 to encourage more 
women to strive for the most senior positions in the business.  
Our gender reporting is now contained on page 29 of the  
Strategy Report.

Succession, development and evaluation
On 4 February 2013, having taken advice from Zygos and 
considered the external candidate market, the Board appointed 
Roger Whiteside to be Chief Executive. Roger had previously 
spent almost five years as an independent Non-Executive 
Director. The ability to appoint Roger into the role of Chief 
Executive provided a smooth and timely transition following  
the resignation of Kennedy McMeikan.

Whilst the Board is satisfied that a process is in place for orderly 
succession to the Board and to positions of senior management, 
so as to maintain an appropriate balance of skills and experience 
within the Company and on the Board, nevertheless it intends to 
increase the focus on executive development and succession 
planning in 2014 and beyond.

All Directors are able to receive training and to take independent 
professional advice at the expense of the Company. They also 
have direct access to the Company Secretary, who is responsible 
for advising the Board on all governance matters.

Evaluation
The performance of the Board, its Committees and of all  
Directors is evaluated annually by a formal and rigorous  
process. For the review relating to 2013, each Director  
responded to a questionnaire agreed between the Chairman  
and the Company Secretary, and independently rated the  
Board’s and its Committees’ performance against the  
objectives set at the beginning of the year. 

The Directors also considered the Board process, and provided 
comments on what they thought had gone well and areas  
for improvement.

For the first time, members of the Operating Board who are not 
Executive Directors were also invited to provide feedback on  
their interaction with the Board during the year, to include their 
relationships with the Non-Executive Directors and levels of 
support received.

The resulting Board paper, and Board debate, gave rise to a series 
of actions which were incorporated into the Board’s objectives  
for 2014. 

The Chairman meets with the Non-Executive Directors at  
least annually without the Executive Directors present. The  
Senior Independent Director meets the Non-Executive Directors 
annually without the Chairman present to appraise the Chairman’s 
performance. There is also generally at least one meeting  
held each year between the Non-Executive Directors and the 
Chief Executive.

Election and re-election of Directors
All of the Non-Executive Directors who will offer themselves  
for election or re-election at the Annual General Meeting are 
considered by the Board to be independent in character and 
judgement and to be free from any business or other relationship 
or circumstance which is likely to affect or to interfere with the 
exercise of their independent judgement.

The Company’s articles of association require that all Directors 
must retire and seek election at the first AGM following 
appointment. Accordingly, Helena Ganczakowski will resign  
as a Director and offer herself for election at the AGM to be  
held on 1 May 2014. Furthermore, the Board has resolved that,  
in line with Governance Code provision B.7.1, all other Directors 
will be subject to annual re-election by shareholders.

Board Committees 
The Board delegates some of its activities to the following 
Committees, each of which has written terms of reference,  
which are available on the Company’s website. The Company 
Secretary acts as secretary to and is in attendance at each of 
these Committees, and each of the Committees is provided  
with sufficient resources to undertake its duties.

The Audit Committee currently consists of four independent 
Non-Executive Directors: Allison Kirkby (Chair), Julie Baddeley,  
Iain Ferguson and Helena Ganczakowski. The Committee met  
four times in the year, and a fuller report on its activities is set  
out on pages 43 to 45.

40

Greggs plc Annual Report and Accounts 2013The Remuneration Committee currently consists of four 
independent Non-Executive Directors: Iain Ferguson (Chairman), 
Julie Baddeley, Helena Ganczakowski and Allison Kirkby.  
The Committee’s main duties (which it discharged during the  
year) are within the Directors’ Remuneration Report which is  
on pages 46 to 62 of this Annual Report. This includes the Board’s 
policy on remuneration, which will be put to binding vote of 
approval by shareholders at the AGM on 1 May 2014. A separate 
Executive Director committee, after discussion with the Chairman, 
sets the fees for the Non-Executive Directors so as to ensure that 
no Director is involved in setting his or her own remuneration. 

The Nominations Committee currently comprises Ian  
Durant – Chairman, and all of the Non-Executive Directors.  
The Committee’s main functions (which it discharged during the  
year) are to review the balance and constitution of the Board; to 
advise the Board as to whether Directors should be nominated  
for re-election by the members; and to approve and manage the 
process for setting the specification for all Board appointments, 
identifying candidates who meet that specification and making 
recommendations to the Board on the basis of merit and 
compliance with objective criteria in respect of all new  
Board appointments.

In recruiting additional Directors the Nominations Committee 
defines the role and uses external consultants to assist in 
identifying suitable candidates from which the Committee  
selects a short list and conducts interviews. The final candidate  
is then subject to formal recommendation by the Committee  
and approval by the Board.

During the year the Committee recommended to the Board  
the appointment of Roger Whiteside as Chief Executive.  
As a consequence, the Committee conducted a search for  
a replacement independent Non-Executive Director and  
the Board appointed Helena Ganczakowski to this role  
on 2 January 2014. 

Throughout its activities, the Committee was supported  
by the Zygos Partnership.

Following appointment, new Directors are subject to an in-depth 
tailored induction process. In the case of Non-Executive Directors, 
this includes meeting with members of the Operating Board, 
visiting bakeries, shops and offices and being provided with  
an extensive Board Handbook which contains key information  
and policies that are relevant to the position. For new Executive 
Directors and Non-Executive Directors for whom the appointment 
is their first to a UK listed company, the induction includes  
details of the legal duties and obligations of being a Director  
of the Company.

Risk management
Details of the Company’s principal risks and the management of 
them are set out within the Strategic Report, and given in pages  
24 and 25.

The Board confirms that it has reviewed the effectiveness of the 
system of internal control (covering all material controls, including 
financial, operational, compliance and risk management systems) 
during the year under review and up to the date of approval of the 
Annual Report and Accounts.

Relations with shareholders
The Board ensures that there is effective communication  
with individual and institutional shareholders through the 
announcement of regular trading updates, as well as general 
presentations after the announcement of the interim and 
preliminary results and the posting of results on the Company’s 
website. The Board receives reports on any comments  
received from shareholders and market analysts following  
these presentations.

The Chief Executive and the Finance Director carry out extensive 
engagement with institutional shareholders and market analysts, 
either meeting them as part of Company presentations and 
briefings, individual meetings or telephone calls. 

Following his appointment as Chairman on 15 May 2013,  
Ian Durant met with a small number of significant institutional 
shareholders and the intention is that he will continue to schedule 
a number of meetings each year and be accompanied by other 
Non-Executive Directors. In addition, the Company Secretary and 
the Company’s Brokers draw the attention of the Board to all 
relevant shareholder communications. The Board also reviews 
briefings and comments by analysts in order to maintain an 
understanding of market perceptions of the Company.

The Annual General Meeting (AGM) is well attended, with  
the relevant Chairs of the Board and its Committees available  
to answer any issues raised and any newly-appointed Directors 
being available to meet shareholders. During informal sessions 
both before and after the meeting, the Chairman, and all  
Directors are available to meet with any of the 60 or so individual 
private shareholders who are in attendance and who wish  
to ask questions. This is in addition to the opportunity given  
to shareholders to ask questions of the Board during the  
formal meeting, which session is always welcomed by those  
in attendance.

At the AGM, the balance of proxy votes cast for and against  
each resolution and the number of abstentions is displayed.  
All substantial issues, including the receipt of the Annual Report 
and Accounts, are proposed at the AGM as separate resolutions. 
Whereas previously all resolutions have been passed on a show  
of hands, the Board has decided that in 2014, all resolutions will  
be determined by poll, in accordance with best practice.

The Senior Independent Director is available to shareholders  
if they have concerns which they have not been able to resolve 
through the normal channels of the Chairman, Chief Executive  
or Finance Director, or for circumstances where such contact 
would not be appropriate.

The Company provides a significant amount of information both 
about its customer offerings in the bakery food-on-the-go market, 
as well as detailed information on the governance applied within 
the Company website: www.greggs.co.uk.

41

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Governance 
continued

Substantial shareholdings
At 25 February 2014 the only notified holdings of substantial voting 
rights in respect of the issued share capital of the Company (which 
may have altered since the date of such notification, without any 
requirement for the Company to have been informed) were:

Troy Asset Management

FMR

Templeton Investment Counsel

Norges Bank

Number of 
shares held

% of issued 
share capital

5,220,667 

5.16%

5,059,689 

5.0%

4,129,470 

4.08%

5,200,200 

5.14%

By order of the Board

Disclosure of information to the auditor
Each of the Directors who held office at the date of approval  
of this Directors’ Report confirms that, so far as they are 
individually aware, there is no relevant audit information of  
which the Company’s auditor is unaware; and that they have  
taken all the steps that they ought to have taken as a Director to 
make themselves aware of any relevant audit information and to 
establish that the Company’s auditor is aware of that information.

Jonathan D Jowett
Company Secretary

Greggs plc (CRN 502851) 
Fernwood House
Clayton Road
Jesmond
Newcastle upon Tyne
NE2 1TL
26 February 2014

Accountability, audit and going concern
The Board acknowledges its responsibility to present a fair, 
balanced and understandable assessment of the Company’s 
position and prospects. In order to assist the Board to comply 
with the requirements within the Governance Code, the Audit 
Committee was requested to undertake an assessment of the 
Annual Report and to make a recommendation to the Board.  
This request has been enshrined within the Audit Committee’s 
terms of reference, which are available at www.greggs.co.uk.

The actions undertaken by the Audit Committee in confirming  
its advice to the Board included asking itself a series of challenging 
questions tabled by the auditor and reviewing the annual report  
as a whole to confirm that it presents a fair, balanced and 
understandable assessment. This was supported by a further 
independent review of the entire report, which was also considered 
by the Committee. In considering the advice of the Audit 
Committee, and having reviewed the Annual Report including the 
contents of the Strategic Report on pages 2 to 33, together with 
the statutory accounts themselves, the Board duly considers the 
Annual Report and Accounts, taken as a whole, is fair, balanced 
and understandable, and provides the necessary information for 
shareholders to assess the Company’s performance, business 
model and strategy.

A statement of Directors’ responsibilities in respect of the 
preparation of accounts is given on page 63. A statement of 
auditor’s responsibilities is given in the report of the auditor  
on pages 64 to 66.

After making enquiries, the Directors have a reasonable 
expectation that the Group has adequate resources to continue  
in operational existence for the foreseeable future. For this reason, 
they continue to adopt the going concern basis in preparing the 
accounts (see basis of preparation on page 72). 

42

Greggs plc Annual Report and Accounts 2013 
 
 
Audit Committee Report

The Committee plays an important part  
in the governance of the Company with  
its principal activities focused on the 
integrity of financial reporting, quality  
and effectiveness of internal and external 
audit, risk management and the system  
of internal control. 

Allison Kirkby Chair of the Audit Committee

Introduction
I am pleased to present to you my first report as Chair of the  
Audit Committee. The Committee plays an important part in the 
governance of the Company with its principal activities focused  
on the integrity of financial reporting, quality and effectiveness  
of internal and external audit, risk management and the system  
of internal control.

There have been a number of significant changes for Audit 
Committees during the year under review. The revisions to the  
UK Corporate Governance Code took effect during the year and 
contain several new provisions relevant to the Audit Committee:

•  The Board is required to make a statement that the Annual 
Report is fair, balanced and understandable and provides  
the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. It is 
expected that most Boards will ask the Audit Committee to 
advise them on this statement;

•  the Audit Committee report should provide more information on 
the significant issues considered in relation to the accounts; and
•  the Audit Committee is required to explain how it has assessed 

the effectiveness of the external audit process. 

The Competition Commission issued its report on the provision  
of statutory audit services to large companies in the UK in October 
2013. The findings have been considered by the Audit Committee 
and are referred to below, especially in the section on external 
audit retendering.

The Committee will continue to keep its activities under review  
in the light of regulatory developments and emergence of  
best practice.

Allison Kirkby
Chair of the Audit Committee
26 February 2014

Composition
The Audit Committee is comprised of the following:

Allison Kirkby (Chair from 15 May 2013)
Julie Baddeley
Iain Ferguson
Helena Ganczakowski (appointed 2 January 2014)

It is the practice of the Company for all independent Non-Executive 
Directors to serve as members of the Audit Committee. Accordingly, 
Allison Kirkby joined the Committee on 30 January 2013 and Roger 
Whiteside, upon his appointment as Chief Executive stepped down 
from the Committee on 3 February 2013. Allison took over as  
Chair of the Audit Committee upon Ian Durant’s appointment  
as Chairman of the Board on 15 May 2013 at which point Ian 
stepped down from the Committee. Dr. Helena Ganczakowski  
was appointed to the Committee when she joined the Board  
on 2 January 2014.

The Directors’ biographies on page 35 detail the Committee 
members’ previous experience. The Board considers that Allison 
Kirkby has recent and relevant financial experience and is confident 
that the collective experience of the members enables them to act 
effectively as an Audit Committee.

43

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Audit Committee Report 
continued

Role and responsibilities
Following the adoption by the Company of the revised version  
of the UK Corporate Governance Code as noted on page 39,  
the Board requested that the Committee advise them on whether 
it believes the Annual Report and Accounts, taken as a whole,  
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s 
performance, business model and strategy. 

The Committee received a report from the Head of Business 
Assurance who is not involved in the preparation of the Annual 
Report and Accounts and who conducted an independent review 
of it. The following factors were considered during the course of 
this review:

•  Ensuring that all the statements are consistent with one another;
•  verifying that figures in the narrative sections are consistent 

with the relevant financial detail;

•  identifying any duplication of information;
•  confirming that ‘bad news’ is included, as well as  

‘good news’; and

•  highlighting any inappropriate use of technical language  

or jargon.

The Audit Committee considered the feedback from this report 
when making its recommendation to the Board regarding fair, 
balanced and understandable. 

The terms of reference of the Committee can be accessed  
at www.greggs.co.uk.

The key responsibilities of the Audit Committee are:

•  Ensuring that the accounting and financial policies of the 

Company are proper and effective;

•  assisting the Board in fulfilling its oversight responsibilities  
by monitoring the integrity of the accounts and information 
published by the Company and reviewing significant financial 
judgements contained in them;

•  reviewing the internal financial controls and the Group’s 

approach to risk management;

•  oversight of whistle-blowing arrangements;
•  monitoring compliance with the Listing Rules and the 

recommendations of the Governance Code;

•  oversight of the Company’s external and internal auditors  
and reviewing the effectiveness and objectivity of the audit 
process; and

•  reporting to the Board on how it has discharged its 

responsibilities.

Meetings during the year
The Audit Committee met four times in during the year.  
Details of Committee members’ attendance is given on page 39.

The Committee normally invites the Company Chairman,  
the Executive Directors, the Head of Business Assurance and  
the external auditor to attend its meetings. Time is set aside  
bi-annually for discussion with the external auditor and with the  
Head of Business Assurance, in each case in the absence of  
all Executive Directors. The Committee also has access to the 
Company’s management team and to its auditor and can seek 
further professional advice, at the Company’s cost, if required.  
The Chair has regular contact with the Finance Director and 

44

internal and external auditors, in addition to scheduled Committee 
meetings to ensure that emerging issues are addressed. She also 
has access to and, in 2013, met with two audit partners 
independent of the partner responsible for the audit.

Financial reporting
The Audit Committee reviewed the 2012 Annual Report and 
Accounts, interim results, preliminary results announcement  
and reports from the external auditor, KPMG Audit Plc, on the 
outcome of their reviews and audits in 2013.

During the year, and up to the date of this report, the Committee 
considered key accounting issues and judgements and related 
disclosures in the Group’s accounts as follows: 

The significant areas of judgement considered by the Committee 
in relation to the financial statements for the 52 weeks ended  
28 December 2013 are set out below. These significant areas of 
judgement are principally borne out of the strategic review which 
took place during the year, the results of which were announced  
in August 2013. The strategic review took place as a response to 
declining like-for-like sales and reduced profitability. The impact of 
the suggested measures was reflected in a five-year financial plan 
and liquidity forecasts which were presented to the Board along 
with sensitivities for each scenario. The assumptions underlying 
each scenario were challenged robustly by the Committee which 
concluded that they represented an appropriate and prudent 
position. The specific areas below were reviewed further by the 
Audit Committee as the process of implementing the decisions 
arising from the review began. 

•  Asset impairment – the financial statements include asset 
impairment provisions made by assessing expected future  
cash flows. The results of the impairment reviews were 
presented by management to the Committee based on the 
following methodologies. For shop assets historic cash flows 
including attributable overheads were used as a base, with  
a zero per cent growth rate and a discount rate of 7 per cent 
applied over an appropriate period based on the remaining 
lease term. For supply chain assets the potential net realisable 
value of the sites was considered. The Audit Committee 
considered the sensitivities of the assumptions used and 
concluded that the impairment provisions were appropriate  
and that they reflected suitably the scenarios presented  
in the strategic review.

•  Accounting for onerous leases – onerous lease provisions 
have been made for shops which have either been vacated  
or have been identified for closure or re-site. The key area  
of judgement in making this provision is the determination  
of the length of time it will take to find a suitable exit opportunity 
for each lease. The Committee reviewed management’s 
assessment in respect of these leases and concluded that  
the assumptions made were appropriate and in line with  
those presented in the strategic review.

The Committee also considered other key accounting issues and 
related disclosures in the Group’s accounts as follows: 

•  Whether any changes in accounting policy were required 

following changes in the business or in legislation;

•  the impact of changes in accounting standards and their 

relevance, if any, to the Company;

•  information provided by the Finance Director regarding future 
financial plans, risks and liquidity to determine whether the 
going concern basis of accounting remained appropriate;

Greggs plc Annual Report and Accounts 2013•  an assessment of the impact of IAS 19 (Revised) including  

the restatement of prior year accounts;

•  the requirements of IFRS 8 and the requirement to disclose 

operating segments;

•  future accounting implications of planned investments in 

processes and systems;

•  the revised exposure draft on the treatment of operating  

leases and the likely impact on the Group accounts;

•  the impact of the advancement of year end reporting timetable 

and any risks that might arise from this; and

•  reports from the Company Secretary and Finance Director 

which assess the Company’s compliance with Listing Rules.

External audit
Assessing external audit effectiveness
The Audit Committee discusses and agrees the scope of the  
audit with the external auditor and agreed their fees in respect  
of the audit. 

The Committee reviewed the effectiveness of the external audit.  
It considered the results of external quality inspections of KPMG 
by the Audit Quality Review Team. It sought feedback from senior 
management, by way of a detailed questionnaire, in respect of the 
effectiveness of the audit process with particular reference to audit 
planning and design and audit execution. 

The Committee also considered the effectiveness of the audit 
through the reporting from and communications with the auditor 
and an assessment of the auditor’s approach to key areas of 
judgement and any errors identified during the course of the audit. 

The Committee concluded that the audit was effective and that 
the relationship and effectiveness of the external auditor be kept 
under review. 

Appointing the auditor and safeguards on non-audit services 
It is the responsibility of the Committee to monitor the 
independence and objectivity of the external auditor (including the 
impact of any non-audit work undertaken by it) and its suitability 
for re-appointment. 

The Company has a formal policy to ensure that the provision of 
non-audit services by the external auditor does not compromise 
the auditor’s independence or objectivity. Consequently all use  
of the external auditor for non-audit work must be reported to  
and approved by the Committee and the aggregate of such  
fees will normally be less than 100 per cent of the audit fee.  
In circumstances where such non-audit fees are significant  
relative to the audit fee an explanation would be provided in  
the subsequent Audit Committee Report. In addition, the Audit 
Committee ensures that the external auditor has its own policies 
and is subject to professional standards designed to safeguard 
their independence as auditor.

The Audit Committee has reviewed whether, and is satisfied  
that, the Company’s auditor, KPMG Audit Plc, continues to be 
objective and independent of the Company. KPMG Audit Plc  
does perform non-audit services for the Group but the Audit 
Committee is satisfied that its objectivity is not impaired by such 
work. In 2013, non-audit fees paid to KPMG Audit Plc and related 
KPMG operations amounted to £50,000 (which is 34 per cent  
of the audit fee for the year) and principally related to taxation 
compliance services and pension scheme audits. 

Reappointment of auditor 
In accordance with Section 489 of the Companies Act 2006,  
a resolution for the reappointment of KPMG Audit Plc as auditor  
of the Company will be proposed at the forthcoming Annual 
General Meeting, subject to the retendering process noted below. 

Retendering the External Audit
The Committee intends to retender the audit during the financial 
year ending 27 December 2014. KPMG has been the Company’s 
auditor at least since the Company was floated on the London 
Stock Exchange in 1984 and in that time there has not been  
a tender. The tender process will commence in March 2014 
immediately following the preliminary announcement of our  
2013 results and the Board is expected to have made a decision 
by the time of our Annual General Meeting on 1 May 2014. 

Risk management and internal control
Internal Control
The Committee reviewed the Company’s internal control 
environment to satisfy itself that procedures are in place to ensure 
that assets are well protected, authority levels for expenditure are 
clear, segregation of duties exists and performance is regularly 
monitored. Processes are in place to ensure that key controls  
are being operated and compliance with these processes is  
the subject of inspection by the internal audit team and review  
by the Audit Committee. 

Whistle-blowing
There were five events in the year, mainly relating to complaints 
about individual treatment by line management. The events were 
reported either directly to the Chair of the Audit Committee by 
telephone or email, or came in via another external route. In each 
case the issues were investigated, a judgement was made and 
action taken where possible with an appropriate level of discretion 
by senior management, with the support of Internal Audit/
Business Assurance. The outcome of all matters was reported  
to the Audit Committee as part of its annual review.

Risk Management Process
The Audit Committee undertakes a review of the risk management 
process in the Group at least annually. This process is detailed on 
page 25, and it was reviewed by the Committee to determine the 
appropriateness of the process in light of the risks identified.

Internal audit
The work of the internal audit function is set out in more detail 
within the Principal Risks and Uncertainties section on pages  
24 and 25 of this Annual Report. There are three members of  
the team, including the Head of Business Assurance. The Audit 
Committee approves the annual plan for the team and monitors 
progress against that plan. The effectiveness of the Internal Audit 
team and its level of resource are reviewed by the Committee at  
least annually.

Committee effectiveness
Each year the Committee reviews critically its own performance 
and considers where improvements can be made. 

Allison Kirkby
Chair of the Audit Committee
26 February 2014

45

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Directors’ Remuneration Report 

As Chairman of the Remuneration 
Committee and on behalf of your Board,  
I am pleased to present our Directors’ 
Remuneration Report for the 52 weeks 
ended 28 December 2013.

With the change of strategic direction in mind, and to ensure there 
continues to be strong alignment between the business strategy 
and the remuneration of Executives, we consulted with our major 
shareholders and have made a number of adjustments within our 
remuneration policy:

•  Our bonus plan links directly to the four key pillars outlined  

in the Chief Executive’s Report on page 17; and

•  our Performance Share Plan (PSP) performance conditions 
now refer to earnings per share (EPS) (as was previously the 
case) and return on capital employed (ROCE) (in place of total 
shareholder return). EPS remains our primary long-term KPI, 
however, ROCE is extremely relevant currently, to ensure the 
Executives focus on redeploying capital efficiently through the 
planned investment programme whilst continuing to create 
returns well above the weighted average cost of capital 
(WACC).

We anticipate that 2014 will be a year of further change for the 
business as we move forward with our new plan to focus on the 
growing food-on-the-go market and I believe this remuneration 
policy delivers the alignment required.

Performance in 2013 and incentive payments
Roger Whiteside achieved his strategic objectives for 2013, which 
led to 100 per cent of the bonus relating to personal objectives 
becoming payable. This equates to 20 per cent of his maximum 
potential, in line with the other Executive Directors. He received  
no payment for both the profit and sales elements as neither of  
the trigger points were reached. Notable achievements against  
his personal objectives included:

•  Completion of the strategic review and five-year plan  
with focus on bakery food-on-the-go and the four key  
pillars of activity:
 – great tasting fresh food;
 – a great shopping experience;
 – simple and efficient operations; and
 – improvement through change.

•  in year progress on own shop like-for-like sales growth 
culminating in a strong fourth quarter performance; and

•  good progress on step change plans.

Iain Ferguson Chairman of Remuneration Committee

Introduction

Annual statement 
As Chairman of the Remuneration Committee (the Committee) 
and on behalf of your Board, I am pleased to present our 
Directors’ Remuneration Report for the 52 weeks ended  
28 December 2013.

In accordance with the new regulations, and as required by law, 
our report has been split into two parts. The policy report will  
be subject to a binding shareholder resolution and the annual 
report on remuneration will be subject to an advisory shareholder 
resolution at the Company’s Annual General Meeting (AGM)  
on 1 May 2014.

Business strategy and link to remuneration policy
2013 has been a year of significant change for Greggs. The  
major strategic review, referred to in the Chairman’s Statement, 
has provided us with the base to reappraise and adjust our 
remuneration policy to support the change programme and  
to encourage the delivery of long-term profitable growth.

As indicated in both the Chairman’s Statement and Chief 
Executive’s Report, as a result of incurring the costs of investing  
in the change programme, profit growth is likely to be constrained 
over the next two years. 

46

Greggs plc Annual Report and Accounts 2013Decisions taken by the Committee in 2013
The Committee considered a number of key issues in relation to the remuneration policy and its implementation:

•  There was a review of the annual bonus plan and PSP policy for the Chief Executive in order to effect his recruitment;
•  this resulted in the maximum annual bonus opportunity for the Chief Executive being increased to 125 per cent of base salary in line with 

market norms. In addition, a transitional bonus award was agreed in compensation for bonus forfeited from his previous employer;

•  the PSP award level for the Chief Executive was increased from 90 per cent to 120 per cent of base salary for the 2013 award only; and
•  during the year we conducted a full review of our annual bonus plan and PSP with a number of changes to be introduced for 2014 

after the Committee conducted a consultation with major shareholders in advance of policy changes.

Approach for 2014 
The general salary increase for Executive Directors was 1.6 per cent which took effect from 1 January 2014.

Under the new policy we have changed the terms of the annual bonus plan and the PSP. For the annual bonus plan we have adjusted 
the balance between profit, sales and strategic objectives and added a new underpin for the sales and strategic elements. A deferred 
share element has been added where annual bonus payments exceed 50 per cent of base salary. 

For the PSP we have moved from the previous measure, which was an equal split between relative EPS growth and TSR, to an equal 
split between EPS growth and ROCE.

The Committee will continue to be mindful of our shareholders’ views and actively welcomes feedback on issues in relation to  
Executive remuneration. 

We believe that our policy delivers a robust link between reward and performance and is aligned with our strategic goal of delivering 
long-term sustainable shareholder value. 

Iain Ferguson CBE
Chairman of the Remuneration Committee

Regulatory Framework 
The policy report has been prepared in accordance with the provisions of the Companies Act 2006 (the Act) and The Large and 
Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (the Regulations). It also meets  
the requirements of the UK Listing Authority’s Listing Rules.

The policy has been developed taking into account the principles of the UK Corporate Governance Code 2012 and the views of our 
major shareholders. The policy will be subject to a binding shareholder vote at the 2014 AGM, and, if approved, will take formal effect 
from that date. 

The annual statement by the Chairman of the Remuneration Committee and the annual report on remuneration will be subject to  
an advisory vote at the 2014 AGM.

The Regulations also require our auditor to report to shareholders on the audited information within this Remuneration Report and to 
state whether, in their opinion, the relevant sections have been prepared in accordance with the Act and the Regulations. The auditor’s 
opinion is set out on pages 64 to 66 and we have indicated appropriately the audited sections of this Remuneration Report. 

Remuneration policy report 
The Company’s remuneration policy is to continue to provide competitive remuneration packages that will attract, retain and motivate 
high calibre individuals with appropriate skills and experience, who are incentivised to achieve sustainable long-term growth and value 
that will best serve the interests of the Company, its shareholders, its employees and customers. 

The Committee set the remuneration for our recently recruited Chief Executive broadly at a median level with reference to market data.  
The Committee is comfortable with the positioning for the three Executive Directors and does not anticipate any significant increases to 
remuneration levels (other than salary increases in line with the average of the workforce) nor to the mix between the different components 
of the packages for the duration of the shareholder-approved policy period.

The Committee ensures that the Executive Directors are provided with appropriate incentives to enhance the Company’s performance 
as well as to reward them for their personal contribution to the success of the business. The Committee also ensures that the rewards 
for all senior executives are closely aligned to the interests of shareholders. 

47

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Directors’ Remuneration Report  
continued

Key aspects of the remuneration policy for Executive Directors
The policy for the remuneration of the Executive Directors is set out in the table below:

Element

Purpose and strategy

Operation

Base salary

To attract and retain 
high calibre individuals. 
Set to reflect the market.

Benefits

To support a 
competitive 
remuneration  
package in the  
market place.

Reviewed and set annually in January.
Benchmarked periodically by the Committee against the 
remuneration levels for executives in similar roles in companies 
of a comparable size. Individual performance and contribution  
is recognised in setting salary levels. 
Salaries are paid monthly in cash.

Benefits include provision of a company car (or cash in lieu), 
private medical health care, life assurance and permanent  
health insurance.

Pension

To support a 
competitive 
remuneration  
package in the  
market place.

Executive Directors can elect to either:
•  participate in the Company defined contribution pension 
scheme (up to a cap). Above the cap Executive Directors 
receive a salary supplement; or 

•  take cash in lieu of this contribution paid as a supplement  

to their salary on a monthly basis. 

Annual bonus 
(including  
profit share) 

To incentivise 
achievement of annual 
targets and objectives, 
consistent with the 
short to medium-term 
strategic needs of the 
business, so as to 
encourage sustainable 
growth in the 
Company’s  
operating profits. 

The Executive Directors are able to make this choice on  
an annual basis. The remuneration adjustment is disclosed  
later in this report.

The bonus will be based on a mix of business KPIs, with 
operating profit being the largest component of the mix  
of metrics and this will not be less than 50 per cent of the  
overall mix.
Targets for each metric are set in advance and in line with 
business planning objectives set by the Committee. 
Each Executive Director is entitled to participate in the 
Company’s profit sharing scheme available to all employees. 
The value of this is then deducted from their annual bonus  
and is subject to the individual cap. 
The Committee will use appropriate underpins for any non-profit 
based element of the annual bonus such that payment under 
these elements may be scaled back (potentially to zero), at the 
discretion of the Committee, in the event that the operating profit 
performance for the year is judged to be running significantly 
below that required for the achievement of the long term strategy.
Any bonus paid in excess of 50 per cent of the maximum will be 
payable in shares, deferred for two years with vesting subject  
to continued service.
The value of dividends paid on deferred bonus shares is rolled 
up and paid out on vesting.
A clawback mechanism applies in the event of misstatement, 
error or misconduct. 

Maximum opportunity

Key reference points  
for salary increases are 
market and economic 
conditions and, in line 
with our values, the 
approach to employee 
pay throughout the 
organisation.

No maximum limit is 
prescribed particularly 
as the cost of providing 
insured benefits 
fluctuates over  
time. However, the 
Committee monitors, 
on an annual basis,  
the overall cost of the 
benefit provision. 

Up to 22.5 per cent of 
base salary contribution 
for the Chief Executive 
and up to 15 per cent  
of base salary for other 
Executive Directors.

Capped at 125 per cent 
of base salary for the 
Chief Executive and  
90 per cent of base 
salary for other 
Executive Directors.

On-target performance 
delivers a bonus of  
60 per cent of the 
maximum.

48

Greggs plc Annual Report and Accounts 2013 
Element

Purpose and strategy

Operation

Performance 
share plan

To incentivise long-term 
value creation, retention 
of our talent and to 
ensure alignment of 
Executive Directors’ 
and shareholders’ 
interests.

Awards are granted under the PSP annually at the discretion  
of the Committee.
Performance conditions will be based on an equal split of two 
different financial measures, EPS and ROCE (for discrete parts 
of an award). Targets will be set for each metric which reflect  
the strategic plan and business outlook over the respective 
performance period. The mix may alter for future awards and/or 
different metrics, such as TSR, may be used. Performance  
will be measured over a three-year period with an additional 
mandatory holding period of two years for the vested shares  
(net of tax).
A clawback mechanism applies in the event of misstatement, 
error or misconduct. 

Maximum opportunity

90 per cent of base 
salary for Chief 
Executive and 70 per 
cent of base salary  
for other Executive 
Directors 120 per  
cent of base salary  
in exceptional 
circumstances.
Threshold vesting  
at 25 per cent of  
the maximum.

Savings Related 
Share Option 
Scheme
(SAYE) 

Share retention 
guidelines

To encourage 
employees at all levels 
within the Company  
to understand better 
and so participate  
in the growth in  
value of the Company.

To further align the 
interests of Executive 
Directors to those  
of shareholders.

No performance conditions have been attached to options 
granted pursuant to the Company’s SAYE Scheme, which  
is available for all employees. 
The rules of that scheme require that all options granted must 
be on equal terms.

Executives may enter 
into a contract to save 
up to the maximum 
allowed under HMRC 
guidelines.

The Chief Executive is required to build up a shareholding of  
150 per cent of base salary within five years of appointment. 
Other Executive Directors are required to build up a 
shareholding of 100 per cent of their respective base salaries 
within a five-year period.
This is achieved through vested awards granted via the  
PSP and deferred bonus shares. 

n/a

Executive Share Option Scheme 
The Remuneration Committee is responsible for overseeing the operation of all of the share-based incentives deployed in the Company. 
The Greggs plc 2004 Inland Revenue Approved Executive Share Option Scheme and the Greggs plc 2004 Executive Share Option 
Scheme will expire shortly and shareholders will be asked at the AGM to be held on 1 May 2014 to approve the adoption of new 
schemes. The rules of the new schemes are summarised in the Notice of Annual General Meeting, and will be available for inspection  
at the registered office of the Company and at the venue at which the AGM is to be held at such times as will be set out in the Notice  
of Annual General Meeting. 

Choice of performance measures and approach to target setting 
The annual bonus is based on performance against a range of financial and strategic performance measures. This range of metrics 
measures achievement of the Company’s key operational objectives. The Committee reviews the KPIs each year and varies them  
as appropriate to reflect the priorities for the business in the year ahead. A sliding scale of targets is set for each KPI to encourage 
continuous improvement, or sustained high levels of performance. 

The PSP is based on an equal split of EPS and ROCE performance. EPS, which is a direct measure of profit performance, is our primary 
long-term KPI. ROCE is considered to be particularly relevant at the current time as this will focus Executives on redeploying capital 
efficiently through the planned investment programme, whilst continuing to create returns well above the WACC. The relative mix of  
the performance measures may be altered for future awards.

A sliding scale of challenging performance targets is set for each measure. The Committee will review the choice of performance 
measures and the appropriateness of the performance targets prior to each PSP award. The Committee has discretion to set different 
targets for future awards. The targets for awards granted under this remuneration policy are set out for shareholder approval in the 
annual report on remuneration.

49

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Directors’ Remuneration Report  
continued

Policy discretion
The Committee will operate incentive plans in accordance with their respective rules, the Listing Rules and HMRC rules where relevant. 
The Committee, consistent with market practice, retains discretion over a number of areas relating to the operation and administration 
of certain plan rules. These include (but are not limited to) the following: 

•  Who participates; 
•  the timing of the grant of award and/or payment;
•  the size of an award (up to plan/policy limits) and/or a payment;
•  the result indicated by the relative TSR performance condition may be scaled back (potentially to zero) in the event that the 

Committee considers that financial performance has been unsatisfactory and/or the outcome has been distorted due to the  
TSR for the Company or any comparator company being considered abnormal;

•  discretion relating to the measurement of performance in the event of a change of control or reconstruction;
•  determination of a good leaver (in addition to any specified categories) for incentive plan purposes and the treatment of leavers;
•  adjustments required in certain circumstances (e.g. rights issues, corporate restructuring and special dividends); and
•  the ability to adjust existing performance conditions for exceptional events so that they can still fulfil their original purpose.

Legacy arrangements
For the avoidance of doubt, in approving this policy report, authority is given to the Company to honour any commitments entered into 
with current or former Directors (such as the payment of a pension or the unwinding of legacy share schemes) that have been disclosed 
to shareholders in previous Remuneration Reports. Details of any of these payments to former Directors will be set out in the annual 
report on remuneration as they arise.

Elements of package – Non-Executive Directors 
In order to ensure that no Director is involved in deciding his/her own remuneration, the fees payable to Non-Executive Directors are set, 
after consultation with the Chairman, by a committee of the Board consisting only of the Executive Directors. The fees payable to the 
Chairman are set by the Remuneration Committee.

These fees are reviewed and set annually in December and implemented from 1 January. 

Element

Purpose and strategy

Operation

Non-Executive 
Chairman and 
Directors’ fees 

To attract and retain 
high quality and 
experienced Non-
Executive Chairman 
and Directors. 

The Chairman is paid an all-encompassing fee.
Non-Executive Directors are paid a basic fee and the Chairmen 
of the Main Board Committees and the Senior Independent 
Director (SID) are paid an additional fee to reflect their additional 
responsibilities. Where the SID role is combined with that  
of chairing a Committee then only one fee is paid.
Non-Executive Directors are not eligible for pension scheme 
membership, bonus or incentive arrangements.

Maximum opportunity

There is no prescribed 
maximum.

Non-Executive Directors are appointed subject to the Company’s articles of association, retiring and seeking election at the first AGM 
after appointment. Thereafter, every Director will be subject to annual re-election by shareholders. The Nominations Committee advises 
the Board as to whether Directors should be nominated for re-election. Non-Executive Directors are not entitled to compensation for 
early termination of their appointments prior to the date on which they would next be due to offer themselves for election or re-election, 
or if not re-appointed at such time.

50

Greggs plc Annual Report and Accounts 2013The following table shows the effective date of appointment for each Non-Executive Director:

Non-Executive Director

Ian Durant

Julie Baddeley

Iain Ferguson

Allison Kirkby

Helena Ganczakowski

Original date of appointment

5 October 2011

1 March 2005

31 March 2009

30 January 2013

2 January 2014

Non-Executive Directors are appointed on an understanding that the appointment will last for six years, but without any commitment  
by either party. 

Difference in remuneration policy across the Group 
The remuneration policy for the Executive Directors is designed having regard to the policy for employees across the Group as a whole.

There are differences in salary levels and in the levels of potential reward depending upon seniority and responsibility, although a key 
reference point for executive salary increases is the average increase across the general workforce. A higher proportion of the Executive 
Directors’ remuneration package is delivered through performance-related pay and in share-based form, which provides a good link to 
long-term Company performance.

All employees, with one year’s service or more, may participate in the SAYE scheme and in the Share Incentive Plan (SIP) that are run 
annually. Under the SAYE scheme, at the end of a three-year saving period, employees can buy Greggs shares at a discounted rate. 

With the SIP, all employees may purchase Company shares from pre-tax salary subject to HMRC limits. 

After six months’ service all employees are eligible to participate in the profit sharing scheme in which they share 10 per cent of our profits. 

The Committee does not currently consult with employees on Directors’ pay policy, although the Committee will keep this under review. 

Policy on recruitment remuneration
The Committee will aim to set a new Executive Director’s remuneration package in line with the Company’s approved policy at the time 
of appointment. The Committee will take into account, in arriving at a total package and in considering the quantum for each element  
of the package, the skills and experience of the candidate, the market rate for a candidate of that experience as well as the importance 
of securing the best available candidate. 

Annual bonus and PSP awards will not exceed the policy maxima (not including any arrangements to replace forfeited deferred pay). 
Participation in the annual bonus plan and PSP will normally be pro-rated for the year of joining. The Committee may make one-off 
additional cash and/or share-based awards as it deems appropriate, and if the circumstances so demand, to take account of deferred 
pay forfeited by an Executive on leaving a previous employer. Awards to replace deferred pay forfeited would, where possible, reflect the 
nature of awards forfeited in terms of delivery mechanism (cash or shares), time horizons, attributed expected value and performance 
conditions. Other payments may be made in relation to relocation expenses and other incidental expenses as appropriate.

In the case of an internal appointment, any variable pay element awarded in respect of the prior role would be allowed to pay out 
according to its terms and any other ongoing remuneration obligations existing prior to appointment would continue.

For the appointment of a new Chairman or Non-Executive Director, the fee arrangement would be set in accordance with the approved 
remuneration policy at that time. 

51

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Directors’ Remuneration Report  
continued

Service contracts and policy on cessation
Executive Directors’ service contracts contain the following remuneration-related aspects:

Provision 

Remuneration 

Detailed terms 

•  Salary, pension and benefits;
•  company car or cash allowance;
•  private medical health care for the Director; 
•  permanent health insurance;
•  participation in annual bonus and profit share (subject to scheme rules);
•  participation in long-term incentive schemes or similar arrangements (subject to scheme rules); 

and

•  life assurance.

Notice period

•  Chief Executive’s contract is terminable on 12 months’ notice served by either the Company  

Termination payment

or the Director;

•  other Executive Directors’ service contracts are terminable on 12 months’ notice served by  

the Company or on six months’ notice served by the Director; and

•  any future Executive Directors’ service contracts will be terminable on 12 months’ notice 

served by either party.

•  Payment in lieu of notice equal to any unexpired notice of termination given by either party; and
•  payment in lieu shall not include:

 – any bonus payment;
 – any payment in respect of benefits which the Director would have been entitled to receive; and
 – any payment in respect of any holiday entitlement that would have accrued during the 

period for which the payment in lieu is made.

Details of the circumstances in which the Committee has the ability to exercise discretion with 
regards to termination payments are set out below.

The Company’s policy is that current Executive Directors’ service contracts do not have a specific duration but may be terminated  
with 12 months’ notice from the Company and six months notice from the Executive Director. Any future Executive Directors’ service 
contracts will be terminable on 12 months’ notice served by either party. Under their service contracts the Executive Directors are 
entitled to salary, pension contributions and benefits for their notice period save where a payment in lieu is to be made. The Company 
would seek to ensure that any payment is mitigated by use of phased payments and offset against earnings elsewhere in the event that 
an Executive Director finds alternative employment during his notice period. There are no contractual provisions in force other than 
those set out above that impact any termination payment. 

Areas where the Committee can exercise discretion with regards to termination payments are:

•  Annual bonus may be payable pro-rated for that part of the year worked;
•  any unvested awards held under the deferred annual bonus will normally lapse at cessation unless the individual is leaving for certain 
reasons (defined under the plan as death, injury, ill-health, disability, redundancy, retirement, his office or employment being with 
either a company which ceases to be a Group member or relating to a business or part of a business which is transferred to a person 
who is not a Group member, a change of control or any other reason the Committee so decides). In these circumstances unvested 
awards will normally vest at the cessation (unless the Committee decides they should vest at the normal vesting date);

•  any unvested awards held under the PSP will lapse at cessation, unless the individual is leaving in the circumstances set out above 
for the deferred annual bonus. In these circumstances, unvested awards will normally vest at the normal vesting date (unless the 
Committee decides they should vest at cessation) subject to performance conditions being met and scaling back in respect of  
actual service as a proportion of the total vesting period (unless the Committee decides that scaling back is inappropriate); and

•  the Committee may agree to payment of disbursements such as legal costs and outplacement services if appropriate and depending 

on the circumstances of cessation.

The table below sets out the details of the Executive Directors’ service contracts:

Executive Director

Roger Whiteside

Date of contract

4 February 2013

Raymond Reynolds

18 December 2006

Richard Hutton

7 April 2006

The service contracts are available for inspection during normal business hours at the Company’s registered office, and are available for 
inspection at the AGM.

52

Greggs plc Annual Report and Accounts 2013 
Expected value of the proposed annual remuneration package for Executive Directors 
The following charts indicate the level of remuneration payable to Executive Directors in 2014 based on policy at ‘minimum’ 
remuneration, remuneration in line with ‘on target’ Company performance, and the maximum remuneration available. 

Chief Executive – Roger Whiteside

£1,679,618

PSP
Bonus
Fixed remuneration

£1,212,593

18%

31%

51%

£621,743

100%

26%

37%

37%

£2,000,000

£1,500,000

£1,000,000

£500,000

£0

Minimum

On target

Stretch

Executive Director – Richard Hutton 

£1,000,000

£750,000

£500,000

£250,000

£0

£580,987

17%

26%

57%

£330,727

100%

£780,318

25%

33%

42%

Minimum

On target

Stretch

Executive Director – Raymond Reynolds 

£1,000,000

£750,000

£500,000

£250,000

£0

£523,826

17%

26%

57%

£300,518

100%

£701,690

25%

33%

42%

PSP
Bonus
Fixed remuneration

PSP
Bonus
Fixed remuneration

Minimum

On target

Stretch

Assumptions used in the charts 
Minimum remuneration assumes no award is earned under the annual bonus plan and no vesting is achieved under the PSP.
On target remuneration assumes 60% of the maximum is earned under the annual bonus plan and 50% vesting is achieved under the PSP.
Maximum remuneration assumes full vesting under the annual bonus plan and PSP.
Base salary levels as at 1 January 2014.
The value of taxable benefits is based on the cost of supplying those benefits (as disclosed) for the 52 weeks ended 28 December 2013.
Share price movement and dividend accrual have been excluded.

53

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Directors’ Remuneration Report  
continued

Shareholder engagement
The Committee considers shareholder feedback received in relation to the AGM each year and otherwise from time to time.  
This feedback is then considered as part of the Company’s annual review of remuneration policy.

The Committee engages proactively with shareholders, and takes their views seriously. When any material changes are made to the 
remuneration policy, the Committee Chairman will inform major shareholders of these in advance, and will offer to attend a meeting  
with those shareholders to discuss any concerns they may have.

During 2013 the Committee consulted with major investors in advance of policy changes proposed to be introduced in 2014.

Details of votes cast for and against the resolution to approve last year’s Remuneration Report and matters discussed with shareholders 
during the year are provided in the annual report on remuneration

External appointments 
Executive Directors may take up one Non-Executive Directorship outside of the Company subject to the Board’s approval and provided 
that such an appointment is not likely to lead to a conflict of interest. It is recognised that this can support a Director’s development and 
enhance experience as well as benefit the Company. Executive Directors will be entitled to retain the fees of such an appointment. 

Annual report on remuneration
Implementation of our policy in 2014
The section below summarises the implementation of our remuneration policy for 2014.

Base salaries
The annual base salaries for the Executive Directors are: 

Director

Roger Whiteside

Richard Hutton

Raymond Reynolds

Pension contribution 
The pension contribution rates are:

Roger Whiteside

Raymond Reynolds

Richard Hutton

Salary as at  
1 January 2013

Salary as at  
1 January 2014

£487,500

£495,300

£278,488

£282,944

£248,496

£252,472

%  
Increase

1.6%

1.6%

1.6%

22.5% (cash in lieu)

14% (cash in lieu)

13% 

Annual bonus
For 2014 the performance conditions will provide a strong link between bonus payments and our business strategy. 

Profit

50% of total

Bonus Metrics

Sales

20% of total

This will be based on meeting  
and exceeding budget for  
the year.

Based on own shop like-for-like sales 
excluding any additional shops opened 
during the bonus year.

Strategic objectives

30% of total

Detailed below

The strategic objectives for each bonus cycle will be based on measures which will provide a strong link to future value creation.  
For the 2014 bonus the three strategic objectives will be:

(i)  The successful execution of the 2014 shop refit programme – measured by refit cash return on investment;
(ii) improving operational and supply chain efficiencies – measured by the achievement of cost reductions; and
(iii) successfully progressing the introduction of our new IT systems platform – measured by the benefit delivered through the process 

and systems change project. 

Sliding scales will be set where possible.

There will be an underpin to the sales and strategic objectives elements of the bonus whereby any payment under these elements may 
be scaled back (potentially to zero) at the discretion of the Committee, in the event that the profit performance for the year is judged to 
be running significantly below that required for the achievement of the long-term strategy.

54

Greggs plc Annual Report and Accounts 2013 
 
 
The Committee has chosen not to disclose, in advance, the performance targets for the forthcoming year as these include items which 
the Committee considers to be commercially sensitive. Retrospective disclosure of the targets and performance against them will be 
disclosed in next year’s annual report on remuneration. 

2014 PSP Award
Performance conditions will be based on an equal split of two different financial measures, EPS and ROCE (for discrete parts of an 
award). For each award within the policy period targets will be set for each metric which reflect the strategic plan and business outlook 
over the respective performance period.* 

For 2014 awards the Committee has considered the Company’s business plan and the target ranges will be as follows:

The EPS performance condition will require average annual growth of RPI +1 per cent to +4 per cent over three years from the 2013 
financial year end.

The ROCE condition will require average annual ROCE over the three year performance period (2014, 2015 and 2016) in the range  
15.5 per cent to 17 per cent.

In both cases 25 per cent of an award will vest on achieving threshold performance and thereafter straight-line sliding scales will  
apply until stretch performance is achieved.

In order to improve alignment of interest between Executives and shareholders further, a holding period will be attached to vested  
PSP awards granted in the policy period, requiring the vested shares to be held (net of tax) for a further two years.

* EPS and ROCE are measured excluding exceptional items.

Executive Share Option Scheme
The Greggs plc 2004 Inland Revenue Approved Executive Share Option Scheme and the Greggs plc 2004 Executive Share Option 
Scheme will shortly expire, and shareholders will be asked at the AGM to be held on 1 May 2014 to approve the adoption of new schemes.

Non-Executive Directors’ fees
The Chairman’s fees for 2014 are £131,405.

The Non-Executive Directors are paid an annual base fee of £40,265 and additional responsibility fees of £5,986 for the role of SID  
or for chairing a Board Committee. Where the SID role is combined with the role of chairing a Committee then only one fee of £5,986  
will be paid.

Details of the fees being paid to Non-Executive Directors in 2014 are set out below: 

Ian Durant

Julie Baddeley

Iain Ferguson 

Allison Kirkby

Helena Ganczakowski 

£131,405 

£46,251

£46,251

£46,251

£40,265

Chairman

SID

Chairman of the Remuneration Committee

Chair of the Audit Committee

Non-Executive Director

55

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Directors’ Remuneration Report  
continued

Remuneration payable for 2013 for each Executive Director (Audited)
The following table presents the remuneration payable for 2013 (showing the equivalent figures for 2012) for the Executive Directors. 

Salary  
£

Pension 
contribution  
£

Taxable  
benefits  
£

Annual bonus  
(inc profit share)  
£

Long-term 
incentives  
£

Total  
remuneration  
£

Kennedy McMeikan*

2013

2012

Roger Whiteside**

2013

2012

Richard Hutton

2013

2012

Raymond Reynolds

2013

2012

90,846 

469,397 

17,293 

67,935^^

3,777 

21,656 

–

76,042

471,059^

100,090^^

– 

– 

347 

– 

111,719

–

278,488 

273,027 

52,913 

51,875 

11,002 

11,460 

248,496 

243,624 

30,571^^

29,971^^

12,716 

12,548 

50,128

44,230

44,729

30,697

–

–

–

–

–

–

–

–

*  Resigned December 2012 and ceased employment with the Company on 8 March 2013.
**  Appointed as Chief Executive on 4 February 2013.
^ 
Includes £18,081 home to work travel allowance.
^^  Includes salary paid in lieu of pension contributions. 
Pension contributions included contributions to the Company’s defined contribution scheme and salary paid in lieu of pension contributions.

Fees payable for each Non-Executive Director (Audited)

Derek Netherton*

2013

2012

Ian Durant**

2013

2012

Julie Baddeley

2013

2012

Roger Whiteside***

2013

2012

Iain Ferguson 

2013

2012

Allison Kirkby****

2013

2012

111,916

635,030

683,215

–

392,531

380,592

336,512

316,840

Fees  
£

48,584

126,800

98,175

44,630

45,523

44,630

3,302

38,854

45,523

44,630

40,866

–

*  Resigned as Chairman on 15 May 2013.
**  Chairman from 15 May 2013.
***  Resigned as Non-Executive Director on 3 February 2013.
**** Appointed 30 January 2013 and appointed Chair of Audit Committee 15 May 2013.

No detailed disclosure has been provided for Non-Executive Directors other than that relating to their fees, as this is the only form  
of remuneration they receive.

56

Greggs plc Annual Report and Accounts 2013Annual bonus payments to Executive Directors
The table below outlines the bonus payments to Executive Directors in respect of 2013. 

Measure

Strategic objective

Weighting

Entry

Target

Stretch

Actual

% of 
maximum

All Executive Directors

Profit 

Sales

Profit before  
tax excluding 
exceptional 
items

Total sales

To deliver 
profit target

To deliver 
sales target

Roger Whiteside

Personal

Richard Hutton

Personal

Raymond Reynolds

*See below

*See below

Personal

*See below

Total weighting based on balance scorecard

60% £50.8m £51.8m 

£55.8m

£41.3m 

0% 

20% £757m

£787m  £802.5m

£762m 

0% 

20%

20%

20%

100%

n/a

n/a

n/a

n/a 

n/a 

£111,719^

20% 

n/a 

n/a 

£50,128 

20% 

n/a 

n/a 

£44,729 

20% 

Bonus achieved for 2013

Roger Whiteside 

Richard Hutton 

Raymond Reynolds 

*  Personal objectives: 

as %  
of maximum

20%

20%

20%

– Completion of the Strategic Review and five-year plan with a focus on bakery food-on-the-go and the four pillars of activity
– in year progress on like-for-like sales growth culminating in a strong fourth quarter performance; and
– good progress on step change plans.

^  Pro-rated from 4 February 2013.

None of the bonuses awarded have been deferred.

Vested PSP awards
The PSP award granted in 2011 measured EPS performance by reference to the three financial years to 28 December 2013 and TSR 
performance by reference to the three years from date of grant. The performance targets that were set, together with the performance 
delivered, are set out in the table below. 

Threshold target

RPI +3%

Stretch target

RPI +8%

Assessment

RPI -9.8%

% Vesting

0%

50th percentile 
(Median) 

75th percentile 
(upper quartile) 

17th percentile*

0%

Metric

Condition

Earnings per  
share (50%)

Total shareholder 
return (50%)

Normalised EPS growth  
of RPI +3% p.a. (12.5% 
vesting) to RPI + 8% p.a. 
(50% vesting) over three 
financial years.

TSR against a peer group  
of 24 companies 12.5% 
vesting for median 
performance and 50% 
vesting for upper quartile 
performance or above.  
TSR measured over three 
financial years based on a 
one month average share 
price at the start and end of 
the performance period.

Total vesting

0%

*   The estimated value of the vested shares is based on the average share price during the three-month period from 1 October 2013 to 27 December 2013 of £4.397. This award will be 

measured on the third anniversary of grant, subject to continued employment, however it is anticipated that none will vest in 2014. 

57

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
 
 
 
 
 
Directors’ Remuneration Report  
continued

Legacy defined benefit pension scheme (Audited)
The following table sets out the change in each Director’s accrued pension in the Company’s defined benefit pension scheme during 
the year and his accrued benefits in the scheme at the yearend: 

Executive Director

Richard Hutton

Raymond Reynolds

Date of birth

3/6/68

4/11/59

Date service 
commenced

1/1/98

1/12/86

Accrued annual 
pension entitlement 
as at 30 December 
2012 
£

Accrued annual 
pension entitlement 
as at 28 December  
2013 
£

Increase in accrued 
pension entitlement 
for the year 
£

Increase in accrued 
pension entitlement 
for the year net of  
inflation of 1.2% 
£

Transfer value of 
increase in accrued 
pension entitlement  
for the year 
£

18,522

69,535

18,522 

69,535

– 

–

– 

–

– 

–

Note 1: The pension entitlement shown is that which would be paid annually on retirement based on service to the end of the year,  
but excluding any statutory increases which would be due after the year end.

Note 2: The inflation rate of 1.2% shown in the table above is that published by the Secretary of State for Social Security in accordance 
with Schedule 3 of the Pensions Schemes Act 1993.

Richard Hutton

Raymond Reynolds

Cash equivalent 
transfer value as at  
29 December  
2012 
£

Cash equivalent 
transfer value as at  
28 December  
2013 
£

Increase in the cash 
equivalent transfer 
value since  
30 December 
2012 
£

238,650 

223,821 

1,176,229 

1,130,193 

–

–

Note: Cash equivalent transfer values have been calculated in accordance with Actuaries Guidance Note GN11 and the decrease is 
stated net of contributions made by the Director. The transfer values disclosed above do not represent a sum paid or payable to the 
individual Director. Instead they represent a potential liability of the pension scheme.

The main features of the defined benefit scheme are: 

•  Pension at normal retirement age of 1/60th of member’s final pensionable salary for each complete year of service and a 

proportionate amount for each additional complete month of service from the date of joining the scheme until 5 April 2008  
when the scheme was closed to future accrual;

•  choice of giving up part of the pension entitlement in exchange for a tax-free cash sum subject to a limit of 25% of the total  

value of the member’s benefits under the scheme;

•  pension payable in the event of ill health;
•  spouse’s pension on death; and
•  normal retirement at age 65.

% of face value  
that would vest  
at threshold 
performance

Vesting determined  
by performance over

25%

25% Three financial years to 
31 December 2016 
(EPS) and three years 
from date of grant 
(TSR) 

25%

Performance Share Plan options awarded during 2013

Executive

Type of award

Basis of award granted

Roger Whiteside

Nil cost option

120% of salary

Richard Hutton

Nil cost option

70% of salary

Share price at 
date of grant 
(27 March 
2013)

£4.735

£4.735

Number of shares 
over which award 
was granted

Face value  
of award

113,252 £536,248

41,170 £194,940

Raymond Reynolds Nil cost option

70% of salary

£4.735

36,736 £173,945

58

Greggs plc Annual Report and Accounts 2013 
 
Executive Director share options (Audited)
The following table sets out details of the PSP, executive and savings related share options (all of which were granted at a £nil cost to the 
Executive Director concerned) held by, or granted to, each Executive Director during the year:

Kennedy 
McMeikan

Roger 
Whiteside

Richard 
Hutton

Raymond 
Reynolds

At  
30 December 
2012 
Number

62,640

276

374

423

63,713

Granted 
Number

Exercised 
Number

Lapsed 
Number

At  
28 December 
2013 
Number

Exercise  
price

Date of  
grant

Market price 
of each  
share at  
date  
of grant

Date from 
which 
exercisable

Expiry  
date

–

–

–

–

–

25,270^

37,370

–

–

–

276

374

423

25,270

38,443

–

–

–

–

£3.56

£3.54

£4.53

£4.68

Apr 09

Sep 09

Apr 11

Apr 12

Apr 12

Nov 12

Apr 19

Apr 13

Jun 14

Nov 14

Jun 15

Nov 15

Scheme

Exec

SAYE

SAYE

SAYE

113,252 

£nil Mar 13

£4.735 Mar 16 Mar 23

PSP

–

113,252

26,750

62,640

37,173

35,838

36,334

–

–

–

–

–

–

41,170

374

423

–

–

–

400

199,532

41,570

26,750

62,640

33,169

31,979

32,421

–

–

–

–

–

–

36,736

374

423

–

–

–

400

187,756

37,136

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

35,838 

36,334 

41,170

374 

423 

400

37,173

203,929

26,750*

62,640*

£4.07

£3.56

Aug 06

Apr 09

37,173

– 

£nil

Apr 10

£4.896

Aug 09

Aug 16

Apr 12

Apr 13

Apr 19

Apr 20

£nil Mar 11

£5.190 Mar 14 Mar 21

£nil

Apr 12

£5.260

Apr 15

Apr 22

£nil Mar 13

£4.735 Mar 16 Mar 23

£4.53

£4.68

£4.14

Apr 11

Apr 12

Apr 13

–

–

26,750*

62,640*

£4.07

£3.56

Aug 06

Apr 09

33,169

– 

£nil

Apr 10

£4.896

–

–

–

–

–

–

31,979 

32,421 

36,736 

374 

423 

400

33,169

191,723

£nil Mar 11

£5.190 Mar 14 Mar 21

£nil

Apr 12

£5.260

Apr 15

Apr 22

£nil Mar 13

£4.735 Mar 16 Mar 23

£4.53

£4.68

£4.14

Apr 11

Apr 12

Apr 13

Jun 14

Nov 14

Jun 15

Nov 15

Jun 16

Nov 16

Jun 14

Nov 14

Jun 15

Nov 15

Jun 16

Nov 16

Aug 09

Aug 16

Apr 12

Apr 13

Apr 19

Apr 20

Exec

Exec

PSP

PSP

PSP

PSP

SAYE

SAYE

SAYE

Exec

Exec

PSP

PSP

PSP

PSP

SAYE

SAYE

SAYE

*  Performance conditions have been achieved and the shares remain exercisable.
^  The market value on the date of exercise was £4.95 and the resultant gain on exercise was £35,125.

Options granted under the all employee SAYE scheme are not subject to performance conditions.

The mid-market price of ordinary shares in the Company as at 28 December 2013 was £4.39. The highest and lowest mid-market prices 
of ordinary shares during the financial year were £5.235 and £3.921 respectively.

Directors’ shareholding and share interests (Audited)
The Company’s share retention guidelines require the Chief Executive to build up a shareholding of 150% and other Executive Directors 
to build up a shareholding of 100% of their respective base salary in a five-year period. This can be achieved by holding vested shares 
via the PSP and/or deferred annual bonus. 

59

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Directors’ Remuneration Report  
continued

Details of the shareholdings of each Executive Director as at 28 December 2013 and their interests in shares are detailed below with the 
percentage holding calculated using the share price at that date:

Director

Roger Whiteside*

Richard Hutton

Raymond Reynolds

Ian Durant

Iain Ferguson

Julie Baddeley

Allison Kirkby

Beneficially owned 
at 28 December 
2013

Beneficially owned 
at 26 February  
2014

72,253

55,413

52,850

11,700

15,000

6,000

600

72,253

55,413

52,850

11,700

15,000

6,000

600

Outstanding  
PSP awards

113,252

113,342

101,136

–

–

–

–

Outstanding 
deferred bonus 
awards

Outstanding  
option awards

% shareholding 
guideline achieved 
at 28 December 
2013

–

–

–

–

–

–

–

–

89,390

89,390

–

–

–

–

65%

87%

93%

n/a

n/a

n/a

n/a

*  As disclosed in the previous Directors’ Remuneration Report, 60,000 of these shares were granted to Roger Whiteside as a transitional bonus in compensation for his loss of bonus 

from his previous employer. The award of half of the shares is deferred for two years and the other half for three years from date of award but is not subject to performance conditions 
other than continuity of employment and not having resigned or been given notice of termination when the respective award is due to vest. This award will be subject to tax and NI in 
respect of the award of the shares. The value of dividends paid on these deferred bonus shares is rolled up and will be paid on vesting.

Exit payments or payments to past Directors (Audited)
There were no payments to past Directors in the 52 weeks ended 28 December 2013. Kennedy McMeikan left the business on 8 March 
2013. However, his pay was processed in line with his contractual terms and conditions. No payments for compensation or loss of office 
were paid to, or receivable by, any Director. 

External Directorships
Roger Whiteside held an Executive Director role with Punch Taverns plc in 2013, from which he resigned prior to his appointment as 
Chief Executive of Greggs plc on 4 February 2013.

Performance graph
The graph below shows a comparison of the total shareholder return for the Company’s shares for each of the last five financial years 
against the total shareholder return for the companies comprised in the FTSE Mid 250 Index (excluding Investment Trusts) and the  
FTSE 350 (excluding Investment Trusts).

320

280

240

200

160

120

80

Jan ’09 Jul ’09 Jan ’10 Jul ’10 Jan ’11 Jul ’11 Jan ’12 Jul ’12 Jan ’13 Jul ’13

FTSE 350 (excluding investment trusts)

Greggs

FTSE 250 (excluding investment trusts)

These indices were chosen for this comparison because they include companies of broadly similar size to the Company. 

60

Greggs plc Annual Report and Accounts 2013 
Remuneration outcomes for Chief Executive over last five years 
The table below shows the total remuneration figure for the Chief Executive over the same five-year period as the graph on page 60.  
The total remuneration figure includes the annual bonus, pension and PSP/option awards which vested based on performance in  
those years. 

Total remuneration (£)

Bonus (% of maximum potential)

PSP/Options (% maximum potential)

2013

2012

2011

2010

2009

£727,281

£635,030

£707,245

£767,397

£646,313

20%

n/a 

18%

78.3%

38.6%

0%

56.6%

n/a

30%

n/a

Percentage change in remuneration of Director undertaking role of Chief Executive
The table below sets out the percentage change in remuneration for the Chief Executive compared to the wider workforce. For this 
purpose, the wider workforce is defined as, all full-time head office management employees as they too are entitled to receive benefits 
and annual bonus awards. 

Chief Executive* 

– salary

– benefits

– Performance Pay

Average per employee 

– salary

– benefits**

– Performance Pay

*  Roger Whiteside was appointed Chief Executive on 4 February 2013 – all figures relating to Chief Executive remuneration in 2013 are full year equivalents. 
**  The average employee benefits figure is based on tax year 2011/12 for 2012 and tax year 2012/13 for 2013. 

Relative importance of spend on pay 
The table below shows the expenditure and percentage change in the overall spend on staff costs compared to other key  
financial indicators.

% change from  
2012 to 2013

3.85%

(7.40%)

60.27%

1.27%

(1.06%)

(25.00%)

Staff costs

Dividends

Retained profit (excluding exceptional items)

Tax

Composition of the Committee
The following Non-Executive Directors were members of the Committee during 2013:

Member 

Iain Ferguson (Chairman since 1 January 2012)

Julie Baddeley

Ian Durant (stepped down 15 May 2013)

Roger Whiteside (stepped down 3 February 2013)

Allison Kirkby

2013  
£m

300.8

19.6

30.9

10.3

2012  
£m

290.2

19.4

38.7

12.2

%  
increase

3.65%

1.03%

(20.2%)

(15.6%)

Date of appointment from

31 March 2009

1 March 2005

5 October 2011

17 March 2008

30 January 2013

61

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Directors’ Remuneration Report  
continued

Remuneration advice 
The Chief Executive along with Jonathan Jowett (Company Secretary and General Counsel) and Roisin Currie (People Director)  
are normally invited to attend the Committee meetings in order to provide advice and support to the Committee. PwC supported  
the Committee with market advice in the first half of the year. Following a tender process New Bridge Street (NBS) were appointed 
to support the Committee with additional work during 2013, predominantly around the market review of our current bonus and PSP 
scheme for Directors. Aon, the parent company of NBS, provided pension valuation services to the Company during the year.

NBS is a signatory to the Remuneration Consultants’ Code of Conduct and adheres to the Voluntary Code of Conduct in relation  
to executive remuneration consulting in the UK The Committee has reviewed the operating processes in place at NBS and is satisfied 
that the advice it receives is objective and independent.

Fees paid to PwC during the year were £8,500. Fees paid to NBS during the year were £29,000.

Approval by Shareholders
At last year’s AGM, the Directors’ Remuneration Report received the following votes from shareholders:

For

Against

Total votes cast  
(excluding votes withheld)

Votes withheld

Total votes cast (including votes withheld)

Total number of votes

52,405,397

4,430,696

56,836,093

964,649

57,800,742

% of votes cast

92.2%

7.8%

100%

Votes withheld are not included in the final proxy figures as they are not recognised as a vote in law.

At the AGM of the Company to be held on 1 May 2014, two resolutions approving the policy report and annual report on remuneration  
will be proposed as ordinary resolutions.

This report was approved by the Board on 26 February 2014.

Signed on behalf of the Board

Iain Ferguson CBE
Chairman of Remuneration Committee
26 February 2014

62

Greggs plc Annual Report and Accounts 2013 
Statement of Directors’ responsibilities  
in respect of the Annual Report and Accounts

The Directors are responsible for preparing the Annual Report and the Group and Parent Company accounts in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare Group and Parent Company accounts for each financial year. Under that law they  
are required to prepare the Group accounts in accordance with IFRSs as adopted by the EU and applicable law and have elected  
to prepare the Parent Company accounts on the same basis.

Under company law the Directors must not approve the accounts unless they are satisfied that they give a true and fair view of the  
state of affairs of the Group and Parent Company and of their profit or loss for that period. In preparing each of the Group and Parent 
Company accounts, the Directors are required to:

•  Select suitable accounting policies and then apply them consistently;
•  make judgements and estimates that are reasonable and prudent;
•  state whether they have been prepared in accordance with IFRSs as adopted by the EU; and
•  prepare the accounts on the going concern basis unless it is inappropriate to presume that the Group and the Parent Company  

will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Parent Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Parent Company and enable them to ensure 
that its accounts comply with the Companies Act 2006. They have general responsibility for taking such steps as are reasonably open 
to them to safeguard the assets of the Group and to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report, Directors’ Report, Directors’ 
Remuneration Report and Corporate Governance Statement that complies with that law and those regulations.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in 
other jurisdictions.

The Directors confirm that to the best of their knowledge:

•  The accounts, prepared in accordance with the applicable set of accounting standards, give a true and fair view of assets, liabilities, 

financial position and profit of the Company and the undertakings included in the consolidation taken as a whole; and

•  the Directors’ Report and Strategic Report, which incorporates the Chairman’s Statement, the Chief Executive’s Report, the Financial 
Review and the Social Responsibility statement include a fair review of the development and performance of the business and the 
position of the Company and the undertakings included in the consolidation taken as a whole, together with a description of the 
principal risks and uncertainties that they face.

Roger Whiteside   
Chief Executive   
26 February 2014

Richard Hutton
Finance Director

63

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
 
 
 
Independent Auditor’s Report to the Members of Greggs plc

Opinions and conclusions arising from our audit
1  Our opinion on the accounts is unmodified 
We have audited the accounts of Greggs plc for the 52 weeks ended 28 December 2013 set out on pages 67 to 97. 

In our opinion: 

•  The accounts give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 28 December 2013  

and of the Group’s profit for the year then ended;

•  the Group accounts have been properly prepared in accordance with International Financial Reporting Standards as adopted  

by the European Union (IFRSs as adopted by the EU); 

•  the Parent Company accounts have been properly prepared in accordance with IFRSs as adopted by the EU and as applied  

in accordance with the provisions of the Companies Act 2006; and 

•  the accounts have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group 

accounts, Article 4 of the IAS Regulation. 

2  Our assessment of risks of material misstatement
In arriving at our audit opinion above on the accounts the risks of material misstatement that had the greatest effect on our audit  
were as follows:

Impairment of property, plant and equipment (charge in year £5.3m, closing net book value £268m)

Refer to page 44 (Audit Committee statement), pages 73 and 75 (accounting policy) and pages 79 and 84 (financial disclosures). 

The risk – 
The economic climate and levels of competition remain challenging for the Group. The Group has completed a Strategic Review, details 
of which were announced in the half year statement, and as a result has decided to close or curtail some of its operations. There is 
therefore a risk that the impairment charge may be misstated. Determining the level of impairment involves forecasting and discounting 
future cash flows and estimation of recoverable amounts which are inherently uncertain. This is one of the key judgemental areas that 
our audit has concentrated on.

Our response –
Our audit procedures included, among others, considering the impairment risk associated with the following different types of asset:

•  In respect of assets within shops which continue to trade we critically assessed and challenged the Group’s impairment model.  
This included consideration of the discounted cashflow forecasts on a shop by shop basis and assessing the cashflow forecasts 
against the historical performance of those shops and against the Group’s budgets. We assessed the appropriateness of the 
discount rate including benchmarked it against similar national retailers. We also recalculated the impairment model to assess  
the sensitivity of the key assumptions including growth rate and discount rate;

•  in respect of fixtures and fittings within shops which had either been closed or were identified by the Group for closure as a result  
of the Strategic Review, we critically assessed the Group’s identification of assets that were obsolete, using our experience of the 
Group and review of historical experience, whether such assets have any recoverable value;

•  in respect of land and buildings which had been identified and announced in the half year statement as surplus to requirements,  
or where development plans had been aborted, we considered whether such assets had been written off or impaired where 
necessary down to their recoverable amounts. We critically challenged the Group’s assumptions in relation to recoverable amounts 
with reference to external third party valuations obtained by the Group. We considered the qualifications and independence of the 
valuers and the movement in market values of property in relevant locations; and

•  we have also considered the adequacy of the Group’s disclosures about the degree of estimation involved in determining the  

amount of impairment and the sensitivity to key assumptions involved. 

Provisions (charge in year £4.4m, provision in balance sheet £5.4m)

Refer to page 44 (Audit Committee statement), pages 73 and 76 (accounting policy) and pages 79 and 95 (financial disclosures). 

The risk – 
The decision to close shops and accelerate certain shop closures, made as a result of the Strategic Review, results in an increased  
risk of onerous leases. Determining the level of onerous lease provision involves forecasting and discounting future cash flows and 
estimation of the length of time and value at which lease arrangements can be exited, both of which are inherently uncertain. 

This is one of the key judgemental areas that our audit has concentrated on.

64

Greggs plc Annual Report and Accounts 2013Our response –
Our audit procedures in respect of onerous lease provisions included, among others:

•  In respect of the provisions we critically assessed whether provisions identified by the Group met the criteria for recognition as well 
as the completeness of provisions for all leases where the unavoidable costs of meeting the lease obligation exceed the economic 
benefit expected to be received under the lease;

•  for shops which were closed, or for which the Group has announced in the half year statement the decision to exit the lease  

prior to the end of the lease term, we critically challenged the Group’s estimate of total costs to exit the lease taking into account 
assumptions of the time it would take to exit, the level of incentives to be paid and other costs to exit such as legal fees or dilapidation 
costs. We considered the most recent expectation of the relevant local in-house Group property surveyor responsible for each shop, 
supported by third party evidence including offers made, communications with third party agents, or contracts agreed to surrender 
or sublease properties post year end. We also considered the quality of location of each property as well as the historical experience 
of the Group at exiting similar properties and the costs involved in doing so; 

•  we challenged the Group’s assumptions relating to provisions for shops still trading. This included consideration of the discounted 

cashflow forecasts on a shop by shop basis and assessing the cashflow forecasts against the historical performance of those shops 
and against the Group’s budgets. We assessed the appropriateness of the discount rate including benchmarking it against similar 
national retailers; and

•  we have also considered the adequacy of the Group’s disclosures about the degree of estimation involved in arriving at the 

provisions and the sensitivity to key assumptions involved. 

3  Our application of materiality and an overview of the scope of our audit
The materiality for the accounts as a whole was set at £2.2 million. This has been determined with reference to a benchmark of Group 
profit before tax which we consider to be one of the principal considerations for members of the Company in assessing the financial 
performance of the Group. Materiality represents 6.6 per cent of Group profit before tax and 5.3 per cent of Group profit before tax 
excluding exceptional items as disclosed on the face of the consolidated income statement. 

We agreed with the Audit Committee to report to it all corrected and uncorrected misstatements we identified through our audit  
with a value in excess of £110,000, in addition to other audit misstatements below that threshold that we believe warranted reporting  
on qualitative grounds.

The Group audit team performed the audit of the Group as if it was a single aggregated set of accounts. The audit was performed using 
the materiality levels set out above and covered 100 per cent of total Group revenue, Group profit before tax and total Group assets. 

4  Our opinion on other matters prescribed by the Companies Act 2006 is unmodified 
In our opinion: 

•  The part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies  

Act 2006; and 

•  the information given in the Strategic Report and Directors’ Report for the financial year for which the accounts are prepared  

is consistent with the accounts.

5  We have nothing to report in respect of the matters on which we are required to report by exception 
Under ISAs (UK and Ireland) we are required to report to you if, based on the knowledge we acquired during our audit, we have 
identified other information in the annual report that contains a material inconsistency with either that knowledge or the accounts,  
a material misstatement of fact, or that is otherwise misleading. 

In particular, we are required to report to you if: 

•  We have identified material inconsistencies between the knowledge we acquired during our audit and the Directors’ statement  
that they consider that the annual report and accounts taken as a whole is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s performance, business model and strategy; or

•  the Audit Committee Report does not appropriately address matters communicated by us to the Audit Committee.

Under the Companies Act 2006 we are required to report to you if, in our opinion: 

•  Adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been received 

from branches not visited by us; or 

•  the Parent Company accounts and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns; or 

•  certain disclosures of Directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

65

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Independent Auditor’s Report to the members of Greggs plc
continued

Under the Listing Rules we are required to review: 

•  The Directors’ statement, set out on page 42, in relation to going concern; and
•  the part of the Corporate Governance Statement on page 39 relating to the Company’s compliance with the nine provisions  

of the 2010 UK Corporate Governance Code specified for our review.

We have nothing to report in respect of the above responsibilities.

Scope of report and responsibilities
As explained more fully in the Directors’ Responsibilities Statement set out on page 63, the Directors are responsible for the preparation 
of the accounts and for being satisfied that they give a true and fair view. A description of the scope of an audit of accounts is provided 
on the Financial Reporting Council’s website at www.frc.org.uk/auditscopeukprivate. This report is made solely to the Company’s 
members as a body and is subject to important explanations and disclaimers regarding our responsibilities, published on our website  
at www.kpmg.com/uk/auditscopeukco2013a, which are incorporated into this report as if set out in full and should be read to provide  
an understanding of the purpose of this report, the work we have undertaken and the basis of our opinions.

Mick Thompson
(Senior Statutory Auditor) 
for and on behalf of KPMG Audit Plc, Statutory Auditor 
Chartered Accountants 
Quayside House
110 Quayside
Newcastle upon Tyne
NE1 3DX

26 February 2014

66

Greggs plc Annual Report and Accounts 2013

Consolidated income statement
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)

Strategic Report

Directors’ Report

Accounts

Revenue

Cost of sales

Gross profit

Distribution and selling costs

Administrative expenses

Operating profit 

Finance expense

Profit before tax

Income tax

Profit for the financial year
attributable to equity holders
of the Parent

Basic earnings per share

Diluted earnings per share

2013
Excluding 
exceptional
items
£’000 

762,379 

(305,914)

456,465 

(378,047)

(36,923)

41,495 

(206)

41,289 

(10,346)

2013
Exceptional
items
(see Note 4)
£’000 

2012 
Excluding 
exceptional
items
(restated)
£’000 

2013
Total
£’000 

2012 
Exceptional
items
(see Note 4)
£’000 

2012 
Total
(restated)
£’000 

– 

762,379 

734,502 

– 

734,502 

(1,684)

(1,684)

(6,453)

–

(8,137)

– 

(8,137)

1,383 

(307,598)

(287,193)

454,781 

447,309 

(384,500)

(362,067)

(36,923)

33,358 

(206)

33,152 

(8,963)

(33,947)

51,295 

(377)

50,918 

(12,206)

1,445 

1,445 

– 

–

1,445 

– 

1,445 

(344)

(285,748)

448,754 

(362,067)

(33,947)

52,740 

(377)

52,363 

(12,550)

30,943 

(6,754)

24,189 

38,712 

1,101 

39,813 

30.8p

30.6p

(6.7p)

(6.7p)

24.1p

23.9p

38.9p

38.3p

1.1p

1.1p

40.0p

39.4p

Note

1

6

3-6

8

9

9

Consolidated statement of comprehensive income
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)

Profit for the financial year

Other comprehensive income

Items that will not be recycled to profit and loss:

Remeasurements on defined benefit pension plans

Tax on items taken directly to equity

Other comprehensive income for the financial year, net of income tax

Note

20

8

2013 
£’000 

24,189 

4,293 

(859)

3,434 

2012 
(restated)
£’000 

39,813 

5,236 

(1,204)

4,032 

Total comprehensive income for the financial year

27,623 

43,845 

Greggs plc Annual Report and Accounts 2013

67

Balance sheets
at 28 December 2013  
(2012: 29 December 2012)

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Investments

Defined benefit pension asset

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Other investments

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Current tax liabilities

Provisions

Non-current liabilities

Other payables

Defined benefit pension liability

Deferred tax liability

Long-term provisions

Total liabilities

Net assets

EQUITY

Capital and reserves

Issued capital

Share premium account

Capital redemption reserve

Retained earnings

Note

Group

2013 
£’000 

Parent Company

2012 
£’000 

2013 
£’000 

2012 
£’000 

10

11

12

20

13

14

15

12

16

17

21

18

20

19

21

22

22

1,012 

144 

1,012 

144 

267,797 

264,257 

268,390 

264,850 

– 

55 

– 

– 

4,987 

55 

4,987 

–

268,864 

264,401 

274,444 

269,981 

15,405 

25,012 

21,572 

3,000 

64,989 

17,658 

26,917 

19,381 

– 

63,956 

15,405 

25,012 

21,572 

3,000 

64,989 

17,658 

26,917 

19,381 

– 

63,956 

333,853 

328,357 

339,433 

333,937 

(72,203)

(71,955)

(80,010)

(79,762)

(5,564)

(2,949)

(7,101)

(359)

(5,564)

(2,949)

(7,101)

(359)

(80,716)

(79,415)

(88,523)

(87,222)

(7,040)

– 

(7,508)

(2,412)

(16,960)

(97,676)

(7,502)

(4,056)

(9,199)

(1,395)

(7,040)

– 

(6,981)

(2,412)

(7,502)

(4,056)

(8,566)

(1,395)

(22,152)

(16,433)

(21,519)

(101,567)

(104,956)

(108,741)

236,177 

226,790 

234,477 

225,196 

2,023 

13,533 

416 

2,023 

13,533 

416 

2,023 

13,533 

416 

2,023 

13,533 

416 

220,205 

210,818 

218,505 

209,224 

Total equity attributable to equity holders of the Parent

236,177 

226,790 

234,477 

225,196 

The accounts on pages 67 to 97 were approved by the Board of Directors on 26 February 2014 and were signed on its behalf by:

Roger Whiteside   
Richard Hutton 

Company Registered Number 502851

68

Greggs plc Annual Report and Accounts 2013

 
 
 
Strategic Report

Directors’ Report

Accounts

Statements of changes in equity
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)

Group
52 weeks ended 29 December 2012

Balance at 1 January 2012

Total comprehensive income for the year

Profit for the financial year

Other comprehensive income

Total comprehensive income for the year

Transactions with owners, recorded
directly in equity

Sale of own shares

Share-based payment transactions

Dividends to equity holders

Tax items taken directly to reserves

Total transactions with owners

Attributable to equity holders of the Company

Note

Issued
capital 
£’000 

2,023 

Share
premium 
£’000 

13,533 

Capital
redemption  
reserve 
£’000 

Retained
earnings 
(restated)
£’000 

Total 
(restated)
£’000 

416 

182,411 

198,383 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

39,813 

4,032 

43,845 

39,813 

4,032 

43,845 

3,624 

346 

3,624 

346 

(19,406)

(19,406)

(2)

(2)

(15,438)

(15,438)

20

22

8

Balance at 29 December 2012

2,023 

13,533 

416 

210,818 

226,790 

Group
52 weeks ended 28 December 2013

Balance at 30 December 2012

Total comprehensive income for the year

Profit for the financial year

Other comprehensive income

Total comprehensive income for the year

Transactions with owners, recorded
directly in equity

Sale of own shares

Share-based payment transactions

Dividends to equity holders

Tax items taken directly to reserves

Total transactions with owners

Note

20

22

8

Attributable to equity holders of the Company

Issued  
capital 
£’000 

2,023 

Share 
premium 
£’000 

13,533 

Capital 
redemption  
reserve 
£’000 

Retained 
earnings 
£’000 

Total 
£’000 

416 

210,818 

226,790 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

24,189 

3,434 

27,623 

24,189 

3,434 

27,623 

860 

592 

860 

592 

(19,582)

(19,582)

(106)

(106)

(18,236)

(18,236)

Balance at 28 December 2013

2,023 

13,533 

416 

220,205 

236,177 

Greggs plc Annual Report and Accounts 2013

69

Statements of changes in equity
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

Parent Company
52 weeks ended 29 December 2012

Balance at 1 January 2012

Total comprehensive income for the year

Profit for the financial year

Other comprehensive income

Total comprehensive income for the year

Transactions with owners, recorded
directly in equity

Sale of own shares

Share-based payment transactions

Dividends to equity holders

Tax items taken directly to reserves

Total transactions with owners

Note

7

20

22

8

Attributable to equity holders of the Company

Issued  
capital 
£’000 

2,023 

Share  
premium 
£’000 

13,533 

Capital 
redemption  
reserve 
£’000 

Retained  
earnings 
(restated)
£’000 

Total 
(restated)
£’000 

416 

180,843 

196,815 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

39,787 

4,032 

43,819 

39,787 

4,032 

43,819 

3,624 

346 

3,624 

346 

(19,406)

(19,406)

(2)

(2)

(15,438)

(15,438)

Balance at 29 December 2012

2,023 

13,533 

416 

209,224 

225,196 

Parent Company
52 weeks ended 28 December 2013

Balance at 30 December 2012

Total comprehensive income for the year

Profit for the financial year

Other comprehensive income

Total comprehensive income for the year

Transactions with owners, recorded
directly in equity

Sale of own shares

Share-based payment transactions

Dividends to equity holders

Tax items taken directly to reserves

Total transactions with owners

Note

7

20

22

8

Attributable to equity holders of the Company

Issued 
capital 
£’000 

2,023 

Share 
premium 
£’000 

13,533 

Capital 
redemption 
reserve
£’000 

Retained 
earnings 
£’000 

Total 
£’000 

416 

209,224

225,196

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

24,083 

3,434 

27,517 

24,083 

3,434 

27,517 

860 

592 

860 

592 

(19,582)

(19,582)

(106)

(106)

(18,236)

(18,236)

Balance at 28 December 2013

2,023 

13,533 

416 

218,505 

234,477 

70

Greggs plc Annual Report and Accounts 2013

Statements of cashflows
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)

Operating activities

Cash generated from operations (see below)

Income tax paid

Net cash inflow from operating activities

Investing activities

Strategic Report

Directors’ Report

Accounts

Note

Group

2013 
£’000 

Parent Company

2012 
£’000 

2013 
£’000 

2012 
£’000 

82,493 

(13,157)

69,336 

70,013 

(13,435)

56,578 

82,493 

(13,157)

69,336 

70,013 

(13,435)

56,578 

Acquisition of property, plant and equipment

(47,808)

(46,035)

(47,808)

(46,035)

Acquisition of intangible assets

Proceeds from sale of property, plant and equipment

Interest (paid)/received

(Acquisition)/redemption of other investments

Net cash outflow from investing activities

Financing activities

Sale of own shares

Dividends paid

Net cash outflow from financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at the start of the year

Cash and cash equivalents at the end of the year

Cash flow statement – cash generated from operations

Profit for the financial year

Amortisation

Depreciation 

Impairment

Loss/(profit) on sale of property, plant and equipment

Release of government grants

Share-based payment expenses

Finance expense

Income tax expense

Decrease/(increase) in inventories

Decrease/(increase) in receivables

Increase/(decrease) in payables

Increase/(decrease) in provisions

Cash from operating activities

6

12

22

15

15

Note

10

11

11

20

6

8

(785)

3,194 

(24)

(3,000)

(48,423)

860 

(19,582)

(18,722)

2,191 

19,381 

– 

4,563 

49 

500 

(40,923)

3,624 

(19,406)

(15,782)

(127)

19,508 

(785)

3,194 

(24)

(3,000)

(48,423)

860 

(19,582)

(18,722)

2,191 

19,381 

– 

4,563 

49 

500 

(40,923)

3,624 

(19,406)

(15,782)

(127)

19,508 

21,572 

19,381 

21,572 

19,381 

2013 
£’000 

24,189 

161 

2012 
(restated) 
£’000 

39,813 

145 

2013 
£’000 

24,083 

161 

2012 
(restated) 
£’000 

39,787 

145 

33,225 

32,298 

33,225 

32,298 

5,252 

1,390 

(470)

592 

206 

8,963 

2,253 

1,905 

1,220 

3,607 

544 

(1,475)

(471)

346 

377 

12,550 

(3,384)

(5,752)

(3,233)

(1,745)

5,252 

1,390 

(470)

592 

206 

9,069 

2,253 

1,905 

1,220 

3,607 

544 

(1,475)

(471)

346 

377 

12,576 

(3,384)

(5,752)

(3,233)

(1,745)

82,493 

70,013 

82,493 

70,013 

Greggs plc Annual Report and Accounts 2013

71

Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)

Significant accounting policies
Greggs plc (‘the Company’) is a company incorporated and domiciled in the UK. The Group accounts consolidate those of the 
Company and its subsidiaries (together referred to as the ‘Group’). The Parent Company accounts present information about the 
Company as a separate entity and not about its Group.

The accounts were authorised for issue by the Directors on 26 February 2014.

(a) Statement of compliance
Both the Parent Company accounts and the Group accounts have been prepared and approved by the Directors in accordance with 
International Financial Reporting Standards as adopted by the EU (‘adopted IFRSs’), IFRIC interpretations and the Companies Act 2006 
applicable to companies reporting under IFRS. On publishing the Parent Company accounts here together with the Group accounts,  
the Company is taking advantage of the exemption in s408 of the Companies Act 2006 not to present its individual income statement 
and related notes that form a part of these approved accounts.

(b) Basis of preparation
The accounts are presented in pounds sterling, rounded to the nearest thousand, and are prepared on the historical cost basis except 
the defined benefit pension asset/liability, which is recognised as plan assets less the present value of the defined benefit obligation.

The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out  
in the Directors’ Report and Strategic Report on pages 2 to 62. The financial position of the Group, its cash flows and liquidity position 
are described in the Financial Review on pages 20 and 21. In addition Note 2 to the accounts includes the Group’s objectives, policies 
and processes for managing its capital; its financial risk management objectives; details of its financial instruments and hedging 
activities; and its exposures to credit risk and liquidity risk.

The Directors have reviewed the Company’s operational and investment plans for the foreseeable future along with the principal  
risks and uncertainties that could affect these plans or threaten its liquidity. The key factors likely to affect future performance  
and the Company’s exposure to risks are set out on pages 24 and 25 of the Strategic Report. In addition the Financial Review  
on pages 20 and 21 sets out the Company’s net cash position and continued strong cash generation.

After making enquiries, the Directors have a reasonable expectation that the Company and the Group have adequate resources  
to continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in  
preparing the annual report and accounts.

The Group chose not to restate business combinations prior to the IFRS transition date (1 January 2004), as no significant acquisitions 
had taken place during the previous ten years. The Group’s policy up to and including 1997 was to eliminate goodwill arising upon 
acquisitions against reserves. Under IFRS 1 and IFRS 3, such goodwill remains eliminated against reserves.

The accounting policies set out below have been applied consistently throughout the Group and to all years presented in these 
consolidated accounts and are unchanged from previous years with the exception of:

(i)  The policy on defined benefit pension schemes which has been amended following the adoption of IAS 19 (Revised)  

(see accounting policy (o) (ii) below);

(ii) a policy for dilapidation provisions had been adopted (see accounting policy (p) (iii) below); and
(iii) the adoption of the following standards, amendments and interpretations which became effective during the year:

•  IFRC 13 ‘Fair Value Measurement’
•  IAS 19 ‘Employee Benefits’ (Revised)
•  Amendments to IFRS 7 ‘Disclosures – Offsetting Financial Assets & Financial Liabilities’
•  Amendment to IAS 1 ‘Presentation of Financial Statements’

Except for IAS 19 (Revised), the adoption of the above has not had a significant impact on the Group’s profit for the year or equity.

The implementation of IAS 19 (Revised) has impacted the income statement in the following ways:

•  A change in the calculation of the interest income on plan assets. This was previously based on the expected returns on the various 
asset types held within the investment portfolio. It is now calculated at the same rate used to calculate the interest expense on the 
pension liability, being a discount rate derived from high quality corporate bonds. The difference between this calculated return and 
the actual return is reported as a remeasurement through reserves; and

•  The reporting of combined net interest on the benefit liability/asset within finance expense, rather than showing the movement  

on the expected return on plan assets and the interest on the pension obligation within administrative expenses.

72

Greggs plc Annual Report and Accounts 2013

As a result of this the consolidated income statement, the consolidated statement of comprehensive income and the consolidated 
cashflow have been restated for the 52 weeks ended 29 December 2012. There is no change to the net pension liability or to net  
assets as a result of the implementation of IAS19 (Revised) and therefore no restatement of the balance sheet is required.
The impact on the consolidated income statement is as follows: 

Operating profit

Finance income/(expense)

Profit before tax

Tax

Profit after tax

Earnings per share – basic

Earnings per share – diluted

The impact on the consolidated statement of comprehensive income is as follows:

52 weeks ended 29 December 2012

As originally 
presented
£’000 

53,293 

49 

53,342 

(12,775)

40,567 

40.7p

40.1p

Impact of IAS 19
(Revised)
£’000

(553)

(426)

(979)

225 

(754)

(0.7p)

(0.7p)

52 weeks ended 29 December 2012

As  originally  
presented 
£’000

Impact of  IAS 19  
(Revised)
£’000

Profit for the period

Remeasurement on defined benefit pension plans 

Tax on items taken directly to equity

Total comprehensive income for the period

40,567 

4,257 

(979)

43,845 

(754)

979 

(225)

– 

43,845 

Restated
£’000

52,740 

(377)

52,363 

(12,550)

39,813 

40.0p

39.4p

Restated 
£’000

39,813 

5,236 

(1,204)

The figures for cash generated by operations in the cashflow statement have also been amended to reflect these changes.

The preparation of financial information in conformity with adopted IFRSs requires management to make judgements, estimates and 
assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. The estimates 
and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the year in which 
the estimate is revised if the revision affects only that year, or in the year of revision and future years if the revision affects both current 
and future years.

The key estimates and judgements that have the most significant impact on the accounts are as follows:

Post retirement benefits
The determination of the defined benefit obligation of the Group’s defined benefit pension scheme depends on the selection of certain 
assumptions including the discount rate, inflation rate and mortality rates. Differences arising from actual experience or future changes 
in assumptions will be reflected in future years. The key assumptions made for 2013 are given in Note 20.

Impairment of property, plant and equipment
Property, plant and equipment is reviewed for impairment if events or changes in circumstances indicate that the carrying value may  
not be recoverable. For example, bakery equipment may be impaired if it is no longer in use and/or shop fittings may be impaired if sales 
in that shop fall. When a review for impairment is conducted the recoverable amount is determined based on value in use calculations 
which include management’s estimates of future cash flows generated by the assets and an appropriate discount rate. The sensitivities 
for growth rate, discount rate and lease term have been considered and are deemed not significant. For instance, a one per cent change  
in the discount rate would result in a £26,000 change in the impairment charge.

Depreciation of property, plant and equipment
Depreciation is provided so as to write down the assets to the residual values over their estimated useful lives, both of which require 
management’s judgement (see accounting policy (g)).

Provisions
Provisions have been estimated for onerous leases and dilapidations. These provisions represent the best estimate of the liability at the 
balance sheet date, the actual liability being dependent on future events such as trading conditions at a particular shop or the ability of 
the Group to exit from the lease commitment. Expectations will be revised each period until the actual liability arises, with any difference 
accounted for in the period in which the revision is made.

73

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

Significant accounting policies continued
(c) Basis of consolidation
The consolidated accounts include the results of Greggs plc and its subsidiary undertakings for the 52 weeks ended 28 December 
2013. The comparative period is the 52 weeks ended 29 December 2012.

(i) Subsidiaries

  Subsidiaries are entities controlled by the Company. Control exists where the Company has the power, directly or indirectly, to govern 
the financial and operating policies of an entity so as to obtain benefits from its activities. The accounts of subsidiaries are included in 
the consolidated accounts from the date control commences until the date that control ceases.

(ii) Transactions eliminated on consolidation
Intragroup balances, and any unrealised gains and losses or income and expenses arising from intragroup transactions, are 
eliminated in preparing the consolidated accounts. 

(d) Exceptional items
Exceptional items are defined as items of income and expenditure which are material and unusual in nature and which are considered  
to be of such significance that they require separate disclosure on the face of the income statement in accordance with IAS 1.

(e) Foreign currency
Transactions in foreign currencies are translated at the foreign exchange rate ruling at the date of the transaction. Monetary assets  
and liabilities denominated in foreign currencies at the balance sheet date are translated at the foreign exchange rate ruling at that date. 
Non-monetary assets and liabilities that are measured in terms of historical cost in a foreign currency are translated using the exchange 
rate at the date of the transaction. Foreign exchange differences arising on translation are recognised in the income statement.

(f) Intangible assets
The Group’s only intangible assets relate to software which is measured at cost less accumulated amortisation and accumulated 
impairment losses.

Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to which  
it relates. All other expenditure is recognised in the income statement as incurred.

Amortisation is recognised in the income statement on a straight line basis over the estimated useful lives of intangible assets from  
the date that they are available for use. The estimated useful lives for the current and comparative periods are five years.

(g) Property, plant and equipment

(i) Owned assets
Items of property, plant and equipment are stated at cost or deemed cost less accumulated depreciation (see below) and impairment 
losses (see accounting policy (k)). The cost of self-constructed assets includes the cost of materials, direct labour and an appropriate 
proportion of production overheads.

(ii) Subsequent costs

  The cost of replacing a component of an item of property, plant and equipment is recognised in the carrying amount of the item if it  
is probable that the future economic benefits embodied within the component will flow to the Group, and its costs can be measured 
reliably. The carrying value of the replaced component is derecognised. The costs of the day to day servicing of property, plant and 
equipment are recognised in the income statement as incurred.

(iii) Depreciation

  Depreciation is provided so as to write off the cost (less residual value) of each item of property, plant and equipment during its 

expected useful life using the straight line method over the following periods:

Freehold and long leasehold buildings

40 years

Short leasehold properties

10 years or length of lease if shorter

Plant, machinery, equipment, vehicles, fixtures and fittings

3 to 10 years

  Freehold land is not depreciated.

  Depreciation methods, useful lives and residual values (if not insignificant) are reassessed annually.

(iv) Assets in the course of construction

  Depreciation on these assets commences when the assets are available for use. 

74

Greggs plc Annual Report and Accounts 2013 
 
 
 
 
 
 
 
 
 
 
(h) Investments
Non-current investments comprise investments in subsidiaries which are carried at cost less impairment.

Current investments comprise fixed term fixed-rate bank deposits where the term is greater than three months.

(i) Inventories
Inventories are stated at the lower of cost and net realisable value. Net realisable value is the estimated selling price in the ordinary 
course of business, less the estimated costs of completion and selling expenses. The cost of inventories includes expenditure incurred 
in acquiring the inventories and direct production labour costs.

(j) Cash and cash equivalents
‘Cash and cash equivalents’ comprises cash balances and call deposits with an original maturity of three months or fewer. Bank 
overdrafts that are repayable on demand and form an integral part of the Group’s cash management are included as a component  
of cash and cash equivalents for the purpose of the statement of cash flows.

(k) Impairment
The carrying amounts of the Group and Company’s assets, other than inventories and deferred tax assets, are reviewed at each 
balance sheet date to determine whether there is any indication of impairment. If any such indication exists, the asset’s recoverable 
amount is estimated. Impairment reviews are carried out on an individual shop basis unless there are a number of shops in the same 
location, in which case the impairment review is based on the location.

An impairment loss is recognised whenever the carrying amount of an asset exceeds its recoverable amount. Impairment losses are 
recognised in the income statement. Impairment losses recognised in prior years are assessed at each reporting date and reversed if 
there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent 
that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation, if no 
impairment loss had been recognised. 

(l) Non-current assets held for sale
Non-current assets that are expected to be recovered primarily through sale rather than through continuing use are classified as held  
for sale. Immediately before classification as held for sale, the assets are remeasured in accordance with the Group and Company’s 
accounting policies. Thereafter generally the assets are measured at the lower of their carrying amount and fair value less cost to sell.

(m) Share capital

(i) Repurchase of share capital

  When share capital recognised as equity is repurchased, the amount of the consideration paid, including directly attributable costs, 
is recognised as a deduction from equity. Repurchased shares that are held in the Employee Share Ownership Plan are classified  
as treasury shares and are presented as a deduction from total equity.

(ii) Dividends

  Dividends are recognised as a liability in the year in which they are approved by the shareholders.

(n) Employee share ownership plan
The Group and Parent Company accounts include the assets and related liabilities of the Greggs Employee Benefit Trust (‘EBT’).  
In both the Group and Parent Company accounts the shares held by the EBT are stated at cost and deducted from total equity.

(o) Employee benefits

(i) Defined contribution plans

  Obligations for contributions to defined contribution pension plans are recognised as an expense in the income statement when  

they are due. 

(ii) Defined benefit plans

  The Company’s net obligation in respect of defined benefit pension plans is calculated by estimating the amount of future benefit that 
employees have earned in return for their service in the current and prior periods; that benefit is discounted to determine its present 
value, and the fair value of any plan assets (at bid price) are deducted. The Company determines the net interest on the net defined 
benefit asset/liability for the period by applying the discount rate used to measure the defined benefit obligation at the beginning  
of the annual period to the net defined benefit asset/liability.

  The discount rate is the yield at the reporting date on bonds that have a credit rating of at least AA, that have maturity dates 
approximating to the terms of the Company’s obligations and that are denominated in the currency in which the benefits are 
expected to be paid.

  Remeasurements arising from defined benefit plans comprise actuarial gains and losses and the return on plan assets (excluding 
interest). The Company recognises them immediately in other comprehensive income and all other expenses related to defined 
benefit plans in employee benefit expenses in the income statement.

75

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
 
 
 
Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

Significant accounting policies continued
  When the benefits of a plan are changed, or when a plan is curtailed, the portion of the changed benefit related to past service  

by employees, or the gain or loss on curtailment, is recognised immediately in profit or loss when the plan amendment or  
curtailment occurs.

  The calculation of the defined benefit obligations is performed by a qualified actuary using the projected unit credit method.  

When the calculation results in a benefit to the Company, the recognised asset is limited to the present value of benefits available  
in the form of any future refunds from the plan or reductions in future contributions and takes into account the adverse effect of  
any minimum funding requirements.

(iii) Share-based payment transactions

  The share option programme allows Group employees to acquire shares of the Company. The fair value of share options granted  
is recognised as an employee expense with a corresponding increase in equity. The fair value is measured at grant date, using an 
appropriate model, taking into account the terms and conditions upon which the share options were granted, and is spread over  
the period during which the employees become unconditionally entitled to the options. The amount recognised as an expense is 
adjusted to reflect the actual number of share options that vest except where forfeiture is only due to share prices not achieving  
the threshold for vesting. For options granted before 7 November 2002 the recognition and measurement principles of IFRS 2 have 
not been applied in accordance with the transitional provisions in IFRS 1. In addition deferred taxation has not been recognised on 
these options but is accounted for as current tax when it arises.

(p) Provisions
A provision is recognised if, as a result of a past event, the Group has a present legal or constructive obligation that can be estimated 
reliably, and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are determined by 
discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and 
the risks specific to the liability.

(i) Restructuring

  A provision for restructuring is recognised when the Group has approved a detailed and formal restructuring plan, and the 

restructuring either has commenced or has been announced publicly. Future operating costs are not provided for.

(ii) Onerous leases

  Provision for onerous leases are recognised when the Group believes that the unavoidable costs of meeting the lease obligations 

exceed the economic benefits expected to be received under the lease.

(iii) Dilapidations

  Provisions for dilapidations are recognised on a lease by lease basis and are based on the Group’s best estimate of the likely 

committed cash outflow.

(q) Revenue

(i) Retail sales

  Revenue from the sale of goods is recognised as income on receipt of cash and is stated after deduction of discounts, promotions 

and value added taxation.

(ii) Wholesale sales

  Wholesale sales, including sales to franchise outlets, are recognised when goods are dispatched to customers. 

(r) Government grants
Government grants are recognised in the balance sheet initially as deferred income when there is a reasonable assurance that they  
will be received and that the Group will comply with the conditions attaching to them. Grants that compensate the Group for expenses 
incurred are recognised in the income statement on a systematic basis in the same periods in which the expenses are incurred.  
Grants that compensate the Group for the cost of an asset are recognised in the income statement over the useful life of the asset.

(s) Expenses

(i) Operating lease payments

  Payments under operating leases are recognised in the income statement on a straight-line basis over the term of the lease. Lease 
incentives received are recognised in the income statement as an integral part of the total lease expense over the term of the lease.

(t) Finance income and expense

(i) Finance income

  Finance income comprises interest receivable on cash balances and foreign exchange movements relating to overseas bank 

accounts. Interest income is recognised in the income statement as it accrues using the effective interest method.

(ii) Finance expenses

  Finance expenses comprise interest payable on borrowings and related foreign exchange movements on any Euro bank borrowings, 

together with the net interest on the defined benefit pension scheme liability.

76

Greggs plc Annual Report and Accounts 2013 
 
 
 
 
 
 
 
 
(u) Income tax
Income tax comprises current and deferred tax. Income tax is recognised in the income statement except to the extent that it relates  
to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is recognised using the balance sheet liability method, providing for temporary differences between the carrying amounts of 
assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. The amount of deferred tax recognised 
is based on the expected manner of realisation or settlement of the carrying amounts of assets and liabilities, using tax rates that are 
expected to apply when the temporary differences reverse, based on rates enacted or substantively enacted at the balance sheet date.

Deferred tax is not recognised for the following temporary differences: the initial recognition of assets or liabilities in a transaction that is 
not a business combination and that affects neither accounting nor taxable profit, and differences relating to investments in subsidiaries 
to the extent that it is probable that they will not reverse in the foreseeable future.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset 
can be utilised. Deferred tax assets are reviewed at each reporting date and are reduced to the extent that it is no longer probable that 
the related deferred tax benefit will be realised. 

(v) Research and development
The Company continuously strives to improve its products and processes through technical and other innovation. Such expenditure is 
typically expensed to the income statement as the related intellectual property is not capable of being formalised and does not always 
have distinguishable research and development phases.

(w) IFRSs available for early adoption not yet applied
The following standards and amendments to standards which will be relevant to the Group, were available for early adoption but have 
not been applied in these accounts:

•  Transition guidance: Amendments to IFRS 10, IFRS 11 and IFRS 12 mandatory for accounting periods commencing on or after  

1 January 2014;

•  IFRS 10 ‘Consolidated Financial Statements’ mandatory for accounting periods commencing on or after 1 January 2014;
•  IFRS 11 ‘Joint Arrangements’ mandatory for accounting periods commencing on or after 1 January 2014;
•  IFRS 12 ‘Disclosure of Interests in Other Entities’ mandatory for accounting periods commencing on or after 1 January 2014;
•  IAS 27 ‘Separate Financial Statements (2011)’ mandatory for accounting periods commencing on or after 1 January 2014;
•  IAS 28 ‘Investments in Associates and Joint Ventures (2011)’ mandatory for accounting periods commencing on or after 1 January 2014;
•  ‘Offsetting Financial Assets and Financial Liabilities’ – Amendments to IAS 32 mandatory for accounting periods commencing on or 

after 1 January 2014; and

•  ‘Recoverable amount disclosures for non-financial assets’ – Amendments to IAS 36 mandatory for accounting periods commencing 

on or after 1 January 2014.

These standards and amendments will be adopted as they become effective and none of them is expected to have a significant impact 
on the accounts.

1. Segmental analysis
The Board is considered to be the “chief operating decision maker” of the Group in the context of the IFRS 8 definition. The information 
which is reviewed by the Board for the purposes of assessing financial performance and allocating resources comprises the profit and 
loss account for the Company as a whole.

As a result of the strategic changes during the year the Group has reassessed the segmentation of its operations. The Group has 
identified one operating segment – food-on-the-go retailing which includes the sale of products through its own shops and franchised 
operations. The Group conducts a small amount of wholesale business but this is not significant in the context of IFRS 8 and it is no 
longer anticipated that this will become a ‘Reportable Segment’.

Products and services – the Group sells a consistent range of fresh bakery goods, sandwiches and drinks in its shops. The Group also 
provides frozen bakery products to its wholesale customers.

Major customers – the majority of sales are made to the general public on a cash basis.  A small proportion of sales are made on credit 
to certain organisations, including wholesale customers, but these are immaterial in a Group context.

Geographical areas – all results arise in the UK.

The Board has carefully considered the requirements of IFRS 8 and concluded that, as there is only one reportable segment whose 
revenue, profits, assets and liabilities are measured and reported on a consistent basis with the Group accounts no additional numerical 
disclosures are necessary.

77

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

2. Financial risk management
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations.

Retail sales represent a large proportion of the Group’s sales and present no credit risk as they are made for cash or card payments. 
The Group does offer credit terms on sales to its wholesale and franchise customers. In such cases the Group operates effective credit 
control procedures in order to minimise exposure to overdue debts.

Counterparty risk is also considered low. All of the Group’s surplus cash is held with highly rated banks, in line with Group policy.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due.

The Group operates with net current liabilities because the majority of sales are for cash and limited stocks are held given their 
perishable nature. It is therefore reliant on the continued strong performance of the retail portfolio to meet its short-term liabilities.  
This is a well established and proven business model. Any increase in short-term liquidity risk can be mitigated by reducing capital 
expenditure. The Group had cash resources at the year end and has overdraft facilities of £5,000,000 of which £5,000,000 was  
undrawn at 28 December 2013 (2012: £5,000,000).

Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will affect the 
Group’s income or the value of its holdings of financial instruments.

Market risk is not significant and therefore, sensitivity analysis would not be meaningful.

Currency risk
The Group has no regular transactions in foreign currency although there are occasional purchases, mainly of capital items, denominated 
in foreign currency. Whilst certain costs such as electricity and wheat can be influenced by movements in the US dollar, actual contracts 
are priced in sterling. In respect of those key costs which are volatile, such as electricity and flour, the price may be fixed for a period of 
time in line with Group policy. All such contracts are for the Group’s own expected usage.

Interest rate
The Group has low exposure to interest rate risk. Interest only arises on its bank deposits and overdrafts and the defined pension 
scheme liability. Net financial expense in the year was £206,000 (2012: £377,000).

Equity prices
The Group has no equity investments other than its subsidiaries. As disclosed in Note 20 the Group’s defined benefit pension scheme 
has investments in equity related funds.

Capital management 
The Board defines capital as the equity of the Group. The Group has remained net cash positive with funding requirements met by  
cash generated from retail operations. The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and 
market confidence and to enable successful future development of the business. The Board’s policy on dividend levels is to pursue  
a progressive dividend policy that pays due regard to the growth of earnings per share over the medium term, the cash generative 
nature of our business and our continuing determination to deliver value to our shareholders.

The Board will continue to consider purchasing its own shares in the market dependent on market prices and surplus cash levels.  
The trustees of the Greggs Employment Benefit Trust also purchase shares for future satisfaction of employee share options.

Financial instruments
Group and Parent Company
All of the Group’s surplus cash is invested as cash placed on deposit or fixed-term deposits.

The Group’s treasury policy has as its principal objective the achievement of the maximum rate of return on cash balances whilst 
maintaining an acceptable level of risk. Other than mentioned below there are no financial instruments, derivatives or commodity 
contracts used.

Financial assets and liabilities
The Group’s main financial assets comprise cash and cash equivalents and fixed-term deposits. Other financial assets include trade 
receivables arising from the Group’s activities.

Other than trade and other payables, the Group had no financial liabilities within the scope of IAS 39 as at 28 December 2013 (2012: £nil).

78

Greggs plc Annual Report and Accounts 2013Fair values
The fair value of the Group’s financial assets and liabilities is not materially different from their carrying values. Financial assets and 
liabilities comprise principally of trade receivables and trade payables and the only interest bearing balances are the bank deposits  
and borrowings which attract interest at variable rate.

Interest rate, credit and foreign currency risk
The Group has not entered into any hedging transactions during the year and considers interest rate, credit and foreign currency  
risks not to be significant.

3. Profit before tax
Profit before tax is stated after charging/(crediting):

Amortisation of intangible assets

Depreciation on owned property, plant and equipment

Loss/(profit) on disposal of fixed assets 

Release of government grants

Payments under operating leases 

Research and development expenditure

Auditor’s remuneration 

  Audit of these accounts

  Other services pursuant to such legislation

  Audit of pension schemes’ accounts

  Other services – tax compliance

  Other services – tax advisory

  All other services

2013 
£’000 

161 

33,225 

1,390 

(470)

2012 
£’000 

145 

32,842 

(1,475)

(471)

49,683 

46,758 

425 

149 

3 

6 

35 

9 

6 

650 

149 

3 

7 

53 

33 

6 

Amounts paid to the Company’s auditor in respect of services to the Company, other than the audit of the Company’s accounts, have 
not been disclosed as the information is required instead to be presented on a consolidated basis.

4. Exceptional items

Cost of sales

  Supply sites – asset impairment

  – loss on disposal of assets

  Closure of Gosforth bakery – profit on disposal of leases

  – lease costs

Distribution and selling

  Shop asset impairment 

  Loss on disposal of assets

  Onerous leases

Total exceptional items

Supply sites
The impairment arises following the decision that additional capacity in the supply chain is not required in the medium term.

Shop impairment, onerous leases and loss on disposal of assets
The charges arise from the decision to focus on reshaping the Group’s existing estate through closure and resite of shops and 
withdrawal from the Greggs moment brand.

Gosforth bakery
This relates to the release of the onerous lease provision and the profit on the sale of the old Gosforth bakery site during 2012.

2013
£’000

2012 
£’000 

1,221 

463 

– 

– 

1,684 

1,790 

1,529 

3,134 

6,453

8,137 

– 

– 

(345)

(1,100)

(1,445)

– 

– 

– 

–

(1,445)

79

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013 
Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

5. Personnel expenses
The average number of persons employed by the Group (including Directors) during the year was as follows:

Management

Administration

Production

Shop

The aggregate personnel costs of these persons were as follows:

Wages and salaries

Compulsory social security contributions

Pension costs – defined contribution plans

Pension costs – defined benefit plans

Equity settled transactions

2013 
Number 

695 

424 

3,243 

15,817 

2012 
Number 

707 

372 

3,075 

15,867 

20,179 

20,021 

Note

2013 
£’000 

2012 
£’000 

270,888 

261,760 

20

20

20

20,095 

9,030 

182 

592 

19,767 

7,852 

426 

346 

300,787 

290,151 

In addition to wages and salaries, the total amount paid out under the Group’s employee profit sharing scheme is contained within the 
main cost categories:

Cost of sales

Distribution and selling costs

Administrative expenses

6. Finance expense

Interest income on cash balances

Foreign exchange loss/(gain) 

Interest expense related to defined benefit obligation

2013 
£’000 

1,372 

3,271 

633 

5,276 

2013 
£’000 

(69)

93 

182 

206 

2012 
£’000 

1,495 

3,565 

690 

5,750 

2012
(restated) 
£’000 

(41)

(8)

426 

377

7. Profit attributable to Greggs plc
Of the Group profit for the year, £24,083,000 (2012: £39,787,000) is dealt with in the accounts of the Parent Company. The Company has 
taken advantage of the exemption permitted by section 408 of the Companies Act 2006 from presenting its own income statement.

80

Greggs plc Annual Report and Accounts 20138. Income tax expense
Recognised in the income statement

Current tax expense

Current year

Adjustment for prior years

Deferred tax expense

Origination and reversal of temporary differences

Reduction in tax rate

Adjustment for prior years

Excluding 
exceptional  
items
2013 
£’000 

Exceptional  
items
2013 
£’000 

Total 
2013 
£’000 

Total
(restated) 
2012 
£’000 

12,463 

(170)

12,293 

(886)

(1,200)

139 

(1,947)

(670)

– 

(670)

(713)

– 

– 

(713)

11,793 

15,338 

(170)

(698)

11,623 

14,640 

(1,599)

(1,200)

139 

(2,660)

(680)

(801)

(609)

(2,090)

Total income tax expense in income statement

10,346 

(1,383)

8,963 

12,550 

Reconciliation of effective tax rate

Profit before tax

Income tax using the domestic corporation tax rate

Non-deductible expenses

Non-qualifying depreciation

Profit on disposal of non-qualifying assets

Impairment of non-qualifying assets

Impact of reduction in deferred tax rate

Adjustment for prior years

2013 

23.25% 

2.0% 

3.5% 

(0.1%)

1.3% 

(2.8%)

(0.1%)

2013 
£’000 

33,152 

7,708 

673 

1,169 

(42)

426 

(940)

(31)

2012 

24.5% 

1.9% 

1.5% 

–   

–   

(1.7%)

(2.2%)

2012 
(restated) 
£’000 

52,365 

12,829 

1,001 

813 

– 

– 

(900)

(1,193)

Total income tax expense in income statement

27.0% 

8,963 

24.0% 

12,550 

Reconciliation of effective tax rate (underlying excluding exceptional items)

Profit before tax

Income tax using the domestic corporation tax rate

Non-deductible expenses

Non-qualifying depreciation

Profit on disposal of non-qualifying assets

Impairment of non-qualifying assets

Impact of reduction in deferred tax rate

Adjustment for prior years

2013 

23.25% 

1.6% 

2.8% 

(0.1%)

0.1% 

(2.6%)

(0.1%)

2013 
£’000 

41,289 

9,600 

673 

1,169 

(42)

41 

(1,064)

(31)

2012 

24.5% 

2.0% 

1.6% 

–

–   

(1.5%)

(2.6%)

2012 
(restated) 
£’000 

50,918

12,475 

1,001 

813 

–

– 

(769)

(1,314)

Total income tax expense in income statement

25.0% 

10,346 

24.0% 

12,206 

On 5 July 2013 a reduction in the rate of corporation tax from 23 per cent to 21 per cent with effect from 1 April 2014 and a further 
reduction to 20 per cent with effect from 1 April 2015 was substantively enacted. Any timing differences which reverse before 1 April 
2014 will be charged/credited at 23 per cent, any timing differences which reverse after 1 April 2014 and before 1 April 2015 will be 
charged/credited at 21 per cent and any timing differences which exist at 1 April 2015 will reverse at 20 per cent.

81

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

8. Income tax expense continued
Tax recognised directly in equity

Debit/(credit) to equity:

Relating to equity-settled transactions

Relating to defined benefit plans – remeasurement gains

2013 
Current tax 
£’000 

2013 
Deferred tax 
£’000

(5)

– 

(5)

111 

859 

970 

2013 
Total 
£’000 

106 

859 

965 

2012 
Total
(restated) 
£’000 

2 

1,204 

1,206 

9. Earnings per share
Basic earnings per share
Basic earnings per share for the year ended 28 December 2013 is calculated by dividing profit attributable to ordinary shareholders  
by the weighted average number of ordinary shares outstanding during the year ended 28 December 2013 as calculated below.

Diluted earnings per share
Diluted earnings per share for the year ended 28 December 2013 is calculated by dividing profit attributable to ordinary shareholders by 
the weighted average number of ordinary shares, adjusted for the effects of all dilutive potential ordinary shares (which comprise share 
options granted to employees) outstanding during the year ended 28 December 2013 as calculated below. 

Profit attributable to ordinary shareholders

2013 
Excluding  
exceptional  
items 
£’000 

2013 
Exceptional  
items 
£’000 

2012 
Excluding  
exceptional  
items 
(restated)
£’000 

2013 
Total
£’000 

2012 
Exceptional  
items 
£’000 

2012 
Total 
(restated)
£’000 

Profit for the financial year attributable to equity holders of the Parent

30,943 

(6,754)

24,189 

38,712 

1,101 

39,813 

Basic earnings per share

Diluted earnings per share

30.8p 

30.6p 

(6.7p)

(6.7p)

24.1p 

23.9p 

38.9p

38.3p

1.1p

1.1p

40.0p

39.4p

Weighted average number of ordinary shares

Issued ordinary shares at start of year

Effect of own shares held

Weighted average number of ordinary shares during the year

Effect of share options on issue

Weighted average number of ordinary shares (diluted) during the year

2013 
Number 

2012 
Number 

101,155,901  101,155,901 

(762,222)

(1,587,754)

100,393,679 

99,568,147 

912,387 

1,478,599 

101,306,066 101,046,746 

82

Greggs plc Annual Report and Accounts 201310. Intangible assets
Group and Parent Company

Cost

Balance at 1 January 2012

Additions

Balance at 29 December 2012

Balance at 30 December 2012

Additions

Balance at 28 December 2013

Amortisation

Balance at 1 January 2012

Amortisation charge for the year

Balance at 29 December 2012

Balance at 30 December 2012

Amortisation charge for the year

Balance at 28 December 2013

Carrying amounts

At 1 January 2012 

At 29 December 2012

At 30 December 2012

At 28 December 2013

Software
£’000 

686 

– 

686 

686 

1,029 

1,715 

397 

145 

542 

542 

161 

703 

289 

144 

144 

1,012 

83

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

11. Property, plant and equipment
Group

Cost

Balance at 1 January 2012

Additions

Disposals

Balance at 29 December 2012

Balance at 30 December 2012

Additions

Disposals

Balance at 28 December 2013

Depreciation

Balance at 1 January 2012

Depreciation charge for the year

Impairment charge for the year

Disposals

Balance at 29 December 2012

Balance at 30 December 2012

Depreciation charge for the year

Ordinary impairment charge for the year

Exceptional impairment charge for the year (see Note 4)

Disposals

Land and 
buildings 
£’000 

Plant and 
equipment 
£’000 

Fixtures 
and  fittings 
£’000 

Total 
£’000 

135,584

115,427 

209,155 

460,166 

362 

(969)

134,977 

134,977 

746 

(692)

11,776 

(12,132)

115,071 

115,071 

11,386 

(6,305)

34,785 

(5,102)

238,838 

238,838 

34,469 

(24,113)

46,923 

(18,203)

488,886 

488,886 

46,601 

(31,110)

135,031 

120,152 

249,194 

504,377 

26,172 

2,786 

– 

(654)

28,304 

28,304 

2,797 

– 

1,221 

(386)

71,473 

109,257 

206,902 

9,806 

– 

(9,837)

71,442 

71,442 

8,940 

– 

– 

19,706 

544 

(4,624)

124,883 

124,883 

21,488 

2,241 

1,790 

32,298 

544 

(15,115)

224,629 

224,629 

33,225 

2,241 

3,011 

(5,681)

(20,459)

(26,526)

Balance at 28 December 2013

31,936 

74,701 

129,943 

236,580 

Carrying amounts

At 1 January 2012

At 29 December 2012

At 30 December 2012

At 28 December 2013

109,412 

43,954 

99,898 

253,264 

106,673 

43,629 

113,955 

264,257

106,673 

43,629 

113,955 

264,257

103,095 

45,451 

119,251 

267,797 

Assets are reviewed for impairment on a regular basis and provision made where necessary. For shop assets a discounted cashflow  
is calculated for each shop using historic cashflows including attributable overheads, a zero per cent growth rate, the Group’s cost  
of capital of seven per cent and an appropriate assumption regarding the remaining lease term. The net book value of the assets 
attributable to the shop is impaired to the extent that the net present value of the cashflows is lower than the net book value.  
Supply chain assets are impaired to their estimated net realisable value.

84

Greggs plc Annual Report and Accounts 2013Parent Company

Cost

Balance at 1 January 2012

Additions

Disposals

Balance at 29 December 2012

Balance at 30 December 2012

Additions

Disposals

Balance at 28 December 2013

Depreciation

Balance at 1 January 2012

Depreciation charge for the year

Impairment charge for the year

Disposals

Balance at 29 December 2012

Balance at 30 December 2012

Depreciation charge for the year

Ordinary impairment charge for the year

Exceptional impairment charge for the year (see Note 4)

Disposals

Land and 
buildings 
£’000 

Plant and 
equipment 
£’000 

Fixtures 
and  fittings 
£’000 

Total 
£’000 

136,094 

115,960 

209,643 

461,697 

362 

(969)

135,487 

135,487 

746 

(692)

11,776 

(12,132)

115,604 

115,604 

11,386 

(6,305)

34,785 

(5,102)

239,326 

239,326 

34,469 

(24,113)

46,923 

(18,203)

490,417 

490,417 

46,601 

(31,110)

135,541 

120,685 

249,682 

505,908 

26,449 

2,786 

– 

(654)

28,581 

28,581 

2,797 

– 

1,221 

(386)

71,743 

109,648 

207,840 

9,806 

– 

(9,837)

71,712 

71,712 

8,940 

– 

– 

19,706 

544 

(4,624)

125,274 

125,274 

21,488 

2,241 

1,790 

32,298 

544 

(15,115)

225,567 

225,567 

33,225 

2,241 

3,011 

(5,681)

(20,459)

(26,526)

Balance at 28 December 2013

32,213 

74,971 

130,334 

237,518 

Carrying amounts

At 1 January 2012

At 29 December 2012

At 30 December 2012

At 28 December 2013

Land and buildings
The carrying amount of land and building comprises:

Freehold property

Long leasehold property

Short leasehold property

109,645 

44,217

99,995

253,857 

106,906 

43,892 

114,052 

264,850 

106,906 

43,892 

114,052 

264,850 

103,328 

45,714 

119,348 

268,390 

Group

2013 
£’000 

Parent Company

2012 
£’000 

2013 
£’000 

2012 
£’000 

103,013 

106,571 

103,246 

106,804 

2 

80 

3 

99 

2 

80 

3 

99 

103,095 

106,673 

103,328 

106,906 

85

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

12. Investments
Non-current investments
Parent Company

Cost

Balance at 1 January 2012, 30 December 2012 and 28 December 2013

Impairment

As at 1 January 2012 

Impairment charge for the year

As at 29 December 2012

As at 30 December 2012 

Impairment charge for the year

As at 28 December 2013

Carrying amount

As at 1 January 2012 

As at 29 December 2012

As at 30 December 2012

As at 28 December 2013

The Company’s subsidiary undertakings, which are all wholly owned, are as follows:

Charles Bragg (Bakers) Limited

Greggs (Leasing) Limited

Thurston Parfitt Limited

Greggs Properties Limited

Olivers (U.K.) Limited

Olivers (U.K.) Development Limited*

Birketts Holdings Limited

J.R. Birkett and Sons Limited*

Greggs Trustees Limited

* held indirectly

Current investments

Fixed term deposit

Shares in  
subsidiary 
undertakings 
£’000 

5,828 

841 

– 

841 

841 

– 

841 

4,987 

4,987 

4,987 

4,987 

Principal activity

Country of incorporation

Non-trading

England and Wales

Dormant

England and Wales

Non-trading

England and Wales

Property holding

England and Wales

Dormant

Non-trading

Scotland

Scotland

Dormant

England and Wales

Non-trading

England and Wales

Trustees

England and Wales

Group and Parent Company

2013 
£’000 

3,000 

2012 
£’000 

– 

This represents cash placed on deposit that had a maturity of between three and six months at the date of inception. The fair value of 
the deposit is the same as its book value.

86

Greggs plc Annual Report and Accounts 201313. Inventories

Raw materials and consumables

Work in progress

14. Trade and other receivables

Trade receivables

Other receivables

Prepayments

Group and Parent Company

2013 
£’000 

11,604 

3,801 

2012 
£’000 

12,703 

4,955 

15,405 

17,658 

Group and Parent Company

2013 
£’000 

5,331 

4,720 

2012 
£’000 

4,750 

8,025 

14,961 

14,142 

25,012 

26,917 

At 28 December 2013 trade receivables are shown net of an allowance for bad debts of £37,000 (2012: £13,000) arising in the ordinary 
course of business.

The ageing of trade receivables that were not impaired at the balance sheet date was:

Not past due date

Past due 1-30 days

Past due 31-90 days

Past due 91-120 days

Group and Parent Company

2013 
£’000 

4,282 

1,003 

46 

–

2012 
£’000 

3,236 

1,122 

392 

– 

5,331 

4,750 

The Group believes that the unimpaired amounts that are past due by more than 30 days are still collectable in full based on historic 
payment behaviour and extensive analysis of customer credit risk. Based on the Group’s monitoring of customer credit risk, the Group 
believes that no impairment allowance is necessary in respect of trade receivables not past due.

15. Cash and cash equivalents

Cash and cash equivalents

16. Trade and other payables

Trade payables

Amounts owed to subsidiary undertakings

Other taxes and social security

Other payables

Accruals and deferred income

Deferred government grants

Group and Parent Company

2013 
£’000 

2012 
£’000 

21,572 

19,381 

Group

2013 
£’000 

Parent Company

2012 
£’000 

2013 
£’000 

2012 
£’000 

36,152 

36,390 

36,152 

36,390 

– 

6,687 

17,463 

11,433 

468 

–

5,468 

16,744 

12,889 

464 

7,807 

6,687 

17,463 

11,433 

468 

7,807 

5,468 

16,744 

12,889 

464 

72,203 

71,955

80,010 

79,762 

87

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

17. Current tax liability
The current tax liability of £5,564,000 in the Group and the Parent Company (2012: Group and Parent Company £7,101,000) represents 
the estimated amount of income taxes payable in respect of current and prior years.

18. Other payables

Deferred government grants

Deferred dividends

Group and Parent Company

2013 
£’000 

7,028 

12 

7,040 

2012 
£’000 

7,502 

– 

7,502 

The Group has been awarded five government grants relating to the extension of existing facilities and construction of new facilities.  
The grants, which have all been recognised as deferred income, are being amortised over the weighted average of the useful lives  
of the assets they have been used to acquire.

19. Deferred tax assets and liabilities
Group
Deferred tax assets and liabilities are attributable to the following:

Property, plant and equipment

Employee benefits

Short-term temporary differences

Tax (assets)/liabilities

Assets

Liabilities

Net

2013
£’000 

– 

(809)

(291)

(1,100)

2012 
£’000 

– 

(2,418)

(156)

(2,574)

2013 
£’000 

8,608 

– 

– 

2012 
£’000 

11,773 

– 

– 

8,608 

11,773 

2013 
£’000 

8,608 

(809)

(291)

7,508

The movements in temporary differences during the year ended 29 December 2012 were as follows:

Property, plant and equipment

Employee benefits

Short-term temporary differences

Balance at 
1 January  
2012 
£’000 

13,986 

(3,788)

(188)

Recognised 
in income 
£’000 

(2,213)

316 

32 

Recognised 
in equity 
£’000 

– 

1,054 

– 

2012 
£’000 

11,773 

(2,418)

(156)

9,199 

Balance at 
29 December  
2012 
£’000 

11,773 

(2,418)

(156)

The movements in temporary differences during the year ended 28 December 2013 were as follows:

10,010

(1,865)

1,054 

9,199 

Balance at
30 December  
2012 
£’000 

11,773 

(2,418)

(156)

Recognised 
in income 
£’000 

(3,165)

640 

(135)

9,199 

(2,660)

Recognised 
in equity 
£’000 

Balance at
28 December  
2013 
£’000 

– 

969 

– 

969 

8,608 

(809)

(291)

7,508 

Property, plant and equipment

Employee benefits

Short-term temporary differences

88

Greggs plc Annual Report and Accounts 2013Parent Company
Deferred tax assets and liabilities are attributable to the following:

Property, plant and equipment

Employee benefits

Short-term temporary differences

Tax (assets)/liabilities

Assets

Liabilities

Net

2013 
£’000 

– 

(809)

(291)

(1,100)

2012 
£’000 

– 

(2,418)

(156)

(2,574)

2013 
£’000 

8,081 

– 

– 

2012 
£’000 

11,140 

– 

– 

8,081 

11,140 

2013 
£’000 

8,081 

(809)

(291)

6,981

2012 
£’000 

11,140 

(2,418)

(156)

8,566 

The movements in temporary differences during the year ended 29 December 2012 were as follows:

Property, plant and equipment

Employee benefits

Short-term temporary differences

Balance at 
1 January  
2012 
£’000 

13,327 

(3,788)

(188)

Recognised 
in income 
£’000 

(2,187)

316 

32 

Recognised 
in equity 
£’000 

– 

1,054 

– 

Balance at
29 December  
2012
£’000 

11,140 

(2,418)

(156)

9,351 

(1,839)

1,054 

8,566 

The movements in temporary differences during the year ended 28 December 2013 were as follows:

Property, plant and equipment

Employee benefits

Short-term temporary differences

Balance at 
30 December  
2012
£’000 

11,140 

(2,418)

(156)

Recognised 
in income 
£’000 

(3,059)

640 

(135)

8,566 

(2,554)

Recognised 
in equity 
£’000 

Balance at
28 December 
2013 
£’000 

– 

969 

– 

969 

8,081 

(809)

(291)

6,981

20. Employee benefits
Defined benefit plan
Scheme background
The Company sponsors a funded defined benefit pension plan (the ‘scheme’) for qualifying employees. The scheme was closed to 
future accrual in 2008 and all remaining employees who are still members of the scheme are now members of the Company’s defined 
contribution scheme.

The scheme is administered by a separate Board of Trustees which is legally separate from the Company. The Trustees are composed  
of representatives of both the employer and employees. The Trustees are required by law to act in the interest of all relevant beneficiaries 
and are responsible for the investment policy with regard to the assets plus the day to day administration of the benefits.

UK legislation requires that pension schemes are funded prudently. The last funding valuation of the scheme was carried out by a 
qualified actuary as at 6 April 2011 and showed a surplus. The Company is currently not required to pay contributions into the scheme. 
The next funding valuation is due no later than 6 April 2014.

Profile of the scheme
The defined benefit obligation includes benefits for former employees and current pensioners. Broadly, 65 per cent of the liabilities  
are attributable to former employees and 35 per cent to current pensioners.

The scheme duration is an indicator of the weighted average time until benefit payments are made. For the scheme as a whole,  
the duration is approximately 20 years.

89

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

20. Employee benefits continued
Investment strategy
The Company and Trustees have agreed a long term strategy for reducing investment risk as and when appropriate. This includes  
a policy to hold sufficient bond assets to cover the anticipated benefit payments for the next ten years so as to improve the cashflow 
matching of the scheme’s assets and liabilities.

Group and Parent Company

2013 
£’000 

(95,597)

95,652 

2012 
£’000 

(90,333)

86,277 

55 

(4,056)

Group and Parent Company

2013 
£’000 

2012 
£’000 

90,333 

87,809 

4,000 

4,169 

(2,905)

4,147 

926 

(2,549)

95,597 

90,333 

Group and Parent Company

2013 
£’000 

86,277 

3,818 

8,462 

– 

2012 
(restated) 
£’000 

78,943 

3,721 

6,162 

– 

(2,905)

(2,549)

95,652 

86,277 

Group

2013 
£’000 

182 

2012
(restated) 
£’000 

426 

Scheme assets and liabilities

Defined benefit obligation

Fair value of plan assets

Net defined benefit asset/(liability)

Changes in the present value of the defined benefit obligation are as follows:

Opening defined benefit obligation

Interest cost

Remeasurement losses 

Benefits paid

Changes in the fair value of plan assets are as follows:

Opening fair value of plan assets

Net interest on plan assets

Remeasurement gains

Contributions by employer

Benefits paid

Closing fair value of plan assets

The amounts recognised in the income statement are as follows:

Interest on net defined benefit liability

90

Greggs plc Annual Report and Accounts 2013The amounts recognised in other comprehensive income are as follows:

Remeasurements on defined benefit pension plans

Group

2013 
£’000 

2012 
(restated) 
£’000 

4,293 

5,236 

Cumulative remeasurement gains and losses reported in the statement of recognised income and expenses since 28 December  
2003, the transition date to adopted IFRSs, for the Group and the Parent Company are net losses of £17,559,000 (2012: net losses  
of £21,852,000).

The fair value of the plan assets was as follows:

Equities – UK

 – overseas

Bonds  – corporate

  – government

Property

Cash and cash equivalents/other

Group and Parent Company

2013 
£’000 

32,809 

34,244 

14,252 

9,470 

2,200 

2,677 

2012 
£’000 

27,609 

29,766 

14,408 

8,455 

2,157 

3,882 

95,652 

86,277

The plan assets include ordinary shares issued by the Company with a fair value of £329,000 (2012: £456,000).

Principal actuarial assumptions (expressed as weighted averages):

Discount rate

Future salary increases

Future pension increases

Group and Parent Company

2013 

4.4%

n/a  

2012 

4.5%

n/a  

1.8% – 2.4% 1.8% – 2.3%

Mortality assumption
Mortality in retirement is assumed to be in line with the S1PXA tables using CMI_2011 projections and a long-term rate of one per cent 
p.a. Under these assumptions, pensioners aged 65 now are expected to live for a further 22.1 years if they are male and 24.3 years if 
they are female. Members currently aged 45 are expected to live for a further 23.4 years from age 65 if they are male and for a further 
25.9 years from age 65 if they are female.

91

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

20. Employee benefits continued
The sensitivities regarding the principal assumptions used to measure the scheme liabilities are set out below:

Discount rate

Inflation

Mortality rates

Change in assumption

Impact on scheme liabilities

Increase of 0.1%

Decrease by 0.1%

Increase 1 year

Increase £1.9m

Increase £1.3m

Increase £3.3m

The other demographic assumptions have been set having regard to latest trends in the scheme.

The Group expects to contribute £nil to its defined benefit plan in 2014.

Defined contribution plan
The Company also operates defined contribution schemes for other eligible employees. The assets of the schemes are held separately 
from those of the Group. The pension cost represents contributions payable by the Group and amounted to £9,030,000 (2012: £7,852,000) 
in the year.

Share-based payments – Group and Parent Company
The Group has established a Savings Related Share Option Scheme, which granted options in April 2003, September 2004, September 
2005, September 2006, April 2008, September 2009, April 2011, April 2012 and April 2013 and an Executive Share Option Scheme, 
which granted options in September 2003, March 2004, August 2004, September 2004, August 2006, April 2008, April 2009, August 
2011 and March 2013.

Both of these schemes also made grants of options prior to 7 November 2002. The recognition and measurement principles of IFRS 2 
have not been applied to these grants in accordance with the transitional provisions in IFRS 1 and IFRS 2.

The Company established a Performance Share Plan in 2009 and grants of options have been made under this scheme in April 2010, 
March 2011, April 2012 and March 2013.

During 2013 the Company issued shares to the Chief Executive as a transitional bonus on his recruitment.

92

Greggs plc Annual Report and Accounts 2013The terms and conditions of the grants are as follows, whereby all options are settled by physical delivery of shares:

Date of grant

Employees entitled

Exercise
price

Number  
of shares
granted

Vesting conditions

Executive Share Option 
Scheme 11 

August 2004

Senior employees

340p

930,000

September 2004 Senior employees

348p

24,000

Three years’ service and EPS 
growth of 3-5% over RPI on 
average over those three years

Three years’ service and EPS 
growth of 3-5% over RPI on 
average over those three years

Contractual life

10 years

10 years

Executive Share Option 
Scheme 12

Executive Share Option 
Scheme 13

Executive Share Option 
Scheme 14

August 2006

Senior employees

407p

1,028,000 Three years’ service and EPS 

10 years

April 2008

Senior employees

457p

618,500

growth of 3-5% over RPI on 
average over those three years

Three years’ service and EPS 
growth of 3-5% over RPI on 
average over those three years

10 years

April 2009

Senior employees

356p

2,012,000 Three years’ service and EPS 

10 years

Performance Share Plan 2 March 2011

Senior executives

nil

223,418

Savings Related Share 
Option Scheme 12

Executive Share Option 
Scheme 15

Savings Related Share 
Option Scheme 13

Executive Share Option 
Scheme 16

Transitional bonus  
share award

April 2011

All employees

453p

697,609

Three years’ service

3.5 years

August 2011

Senior employees

482p

707,000

Performance Share Plan 3 April 2012

Senior executives

nil

248,922

April 2012

All employees

468p

703,332

Three years’ service

3.5 years

March 2013

Senior employees

480p

693,000

Performance Share Plan 4 March 2013

Senior executives

March 2013

Chief Executive

nil

nil

60,000

305,592

growth of 3-7% over RPI on 
average over those three years

Three years’ service, EPS 
annual compound growth  
of 3-8% over RPI over those 
three years and TSR position 
relative to an appropriate 
comparator group

10 years

10 years

10 years

Three years’ service and EPS 
growth of 3-7% over RPI on 
average over those three years

Three years’ service, EPS 
annual compound growth  
of 3-8% over RPI over those 
three years and TSR position 
relative to an appropriate 
comparator group

10 years

3 years

10 years

Three years’ service and EPS 
growth of 3-7% over RPI on 
average over those three years

Continuous service of 2 and  
3 years

Three years’ service, EPS 
annual compound growth  
of 3-8% over RPI over those 
three years and TSR position 
relative to an appropriate 
comparator group

Savings Related Share 
Option Scheme 14

April 2013

All employees

414p

699,989

Three years’ service

3.5 years

93

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

20. Employee benefits continued
The number and weighted average exercise price of share options is as follows:

Outstanding at start of year

Lapsed during the year

Exercised during the year

Granted during the year

Outstanding at end of year

Exercisable at end of year

2013

2012

Weighted average 
exercise price

Number of 
options

Weighted average 
exercise price

374p

244p

360p

354p

4,172,263 

(583,411)

(191,802)

1,758,581 

360p

270p

361p

346p

Number of options

4,978,002 

(820,692)

(937,301)

952,254 

382p

5,155,631 

374p

4,172,263 

380p

1,430,650 

377p

1,732,547 

The options outstanding at 28 December 2013 have an exercise price in the range of £nil to £4.82 and have a weighted average 
contractual life of 5.0 years. The options exercised during the year had a weighted average market value of £4.51 (2012: £4.88).

The fair value of services received in return for share options granted is measured by reference to the fair value of share options granted. 
The estimate of the fair value of the services received is measured based on the Black-Scholes model for Savings Related Share Option 
Schemes and Executive Share Option Schemes and using this and the Monte Carlo option pricing model for Performance Share Plans. 
The fair value per option granted and the assumptions used in these calculations are as follows:

Fair value at grant date

Share price

Exercise price

Expected volatility

Option life

Expected dividend yield

Risk-free rate

2013

2012

Performance 
Share Plan 4
March 2013

Transitional share 
bonus award
March 2013

Executive Share 
Option Scheme 16
March 2013

Savings Related 
Share Option 
Scheme 14
April 2013

Performance
Share Plan 3
April 2012

Savings Related 
Share Option 
Scheme 13
April 2012

327p

474p

nil 

17.8%

474p

474p

nil 

– 

3 years

2-3 years

4.06%

0.31%

–

– 

34p

480p

480p

17.8%

3 years

4.06%

0.34%

49p

460p

414p

18.9%

3 years

4.24%

0.34%

384p

526p

nil 

21.0%

3 years

3.71%

0.59%

68p

520p

468p

20.9%

3 years

3.71%

0.59%

The expected volatility is based on historical volatility, adjusted for any expected changes to future volatility due to publicly available 
information. The historical volatility is calculated using a weekly rolling share price for the three year period immediately prior to the 
option grant date.

Market condition features were incorporated into the Monte Carlo models for the total shareholder return element of the Performance 
Share Plan in determining the fair value at grant date. The assumptions used in this model were as follows:

Average share price volatility FTSE 250 comparator group

Average correlation FTSE 250 comparator group

The costs charged to the income statement relating to share-based payments were as follows:

Share options granted in 2009

Share options granted in 2010

Share options granted in 2011

Share options granted in 2012

Share options granted in 2013

Total expense recognised as employee costs

94

Performance 
Share Plan 4
March 2013

Performance 
Share Plan 3
April 2012

31.2%

15.6%

46.3%

16.7%

2013 
£’000 

(22)

(239)

284 

244 

325 

592 

2012 
£’000 

(46)

(87)

299 

180 

– 

346 

Greggs plc Annual Report and Accounts 201321. Provisions

Balance at start of year

Transfer from trade and other payables

Additional provision in the year

Utilised in the year

Provisions reversed during the year

Balance at end of year

Included in current liabilities

Included in non-current liabilities

Group and Parent Company

2013 
£’000 

1,754 

433 

4,387 

(881)

(332)

5,361 

2,949 

2,412 

5,361 

2012 
£’000 

3,499 

– 

324 

(268)

(1,801)

1,754 

359 

1,395 

1,754 

Provisions relate to onerous leases, dilapidations and other commitments associated with the vacation of properties. Included within  
the provision is £179,000 in respect of possible recourse on leases transferred to the purchaser on the sale of the Belgian operation.

The provision for onerous leases is held in respect of leasehold properties for which the Group is liable to fulfil rent and other property 
commitments for shops from which either the Group no longer trades or for which future trading cash flows are projected to be 
insufficient to cover these costs. Amounts have been provided for the shortfall between projected cashflows and property costs up  
to the lease expiry date or other appropriate estimated date. The majority of this provision is expected to be utilised within four years 
such that the impact of discounting would not be material.

The Group provides for property dilapidations, where appropriate, based on estimated costs of the dilapidation repairs and expects  
to utilise this provision within one year.

£3,134,000 of the additional provision made in the year was exceptional and in described in further detail in Note 4. 

22. Capital and reserves
Share capital 

Ordinary shares

2013 
Number 

2012 
Number 

In issue and fully paid at start and end of year – ordinary shares of 2p 

101,155,901  101,155,901 

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share  
at meetings of the Company.

Capital redemption reserve
The capital redemption reserve relates to the nominal value of issued share capital bought back by the Company and cancelled.

Own shares held
Deducted from retained earnings is £4,134,000 (2012: £4,994,000) in respect of own shares held by the Greggs Employee Benefit Trust. 
The Trust, which was established during 1988 to act as a repository of issued Company shares, holds 657,210 shares (2012: 946,018 
shares) with a market value at 28 December 2013 of £2,885,000 (2012: £4,312,000) which have not vested unconditionally in employees.

The shares held by the Greggs Employee Benefit Trust can be purchased either by employees on the exercise of an option under the 
Greggs Executive Share Option Schemes, Greggs Savings Related Share Option Schemes and Greggs Performance Share Plan or  
by the trustees of the Greggs Employee Share Scheme. The trustees have elected to waive the dividends payable on these shares.

95

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes to the consolidated accounts
for the 52 weeks ended 28 December 2013  
(2012: 52 weeks ended 29 December 2012)
continued

22. Capital and reserves continued
Dividends
The following tables analyse dividends when paid and the year to which they relate:

2011 final dividend

2012 interim dividend

2012 final dividend

2013 interim dividend

2013 
Per share 
pence 

– 

– 

13.5p

6.0p

19.5p

2012 
Per share 
pence 

13.5p

6.0p

– 

– 

19.5p

The proposed final dividend in respect of 2013 amounts to 13.5 pence per share (£13,567,000). This proposed dividend is subject to 
approval at the Annual General Meeting and has not been included as a liability in these accounts.

2011 final dividend

2012 interim dividend

2012 final dividend

2013 interim dividend

23. Operating leases
Non-cancellable operating lease rentals are payable as follows:

Less than one year

Between one and five years

More than five years

2013 
£’000 

– 

– 

13,555 

6,027 

2012 
£’000 

13,432 

5,974 

–

–

19,582 

19,406 

2013  
Property
£’000  

38,144 

75,178 

14,046 

2013 
Equipment
£’000

2,097 

3,666 

493 

2013 
Total
£’000 

40,241 

78,844 

14,539 

2012 
£’000 

41,195 

95,892 

21,584 

127,368 

6,256 

133,624 

158,671 

The Group leases the majority of its shops under operating leases. The leases typically run for a period of ten years, with an option to 
renew the lease after that date. Lease payments are generally increased every five years to reflect market rentals. For a small number  
of the leases the rental is contingent on the level of turnover achieved in the relevant unit.

The inception of the shop leases has taken place over a long period of time and many date back a significant number of years. They are 
combined leases of land and buildings. It is not possible to obtain a reliable estimate of the split of the fair values of the lease interest 
between land and buildings at inception. Therefore, in determining lease classification the Group evaluated whether both parts are 
clearly an operating lease or a finance lease. Firstly, title does not pass for the land or building. Secondly, because the rent paid to the 
landlord for the buildings is increased to market rent at regular intervals, and the Group does not participate in the residual value of the 
land or building it is judged that substantially all the risks and rewards of the land and building are with the landlord. Based on these 
qualitative factors it is concluded that the leases are operating leases.

During the year the Company has entered into operating leases for equipment, namely cars and solar panels for its bakeries.

24. Capital commitments
During the year ended 28 December 2013, the Group entered into contracts to purchase property, plant and equipment and intangible 
assets for £3,023,000 (2012: £717,000). These commitments are expected to be settled in the following financial year.

96

Greggs plc Annual Report and Accounts 201325. Related parties
Identity of related parties
The Group has a related party relationship with its subsidiaries (see Note 12) and its Directors and executive officers.

Trading transactions with subsidiaries – Group
There have been no transactions between the Company and its subsidiaries during the year (2012: £nil).

Trading transactions with subsidiaries – Parent Company

Dormant subsidiaries

Amounts owed to related parties

Amounts owed by related parties

2013 
£’000 

2012 
£’000 

7,807 

7,807 

2013 
£’000 

– 

2012 
£’000 

–

The Greggs Foundation is also a related party and during the year the Company made a donation to the Greggs Foundation of £650,000 
(see Social Responsibility on pages 26 to 33).

Transactions with key management personnel
The Directors are the key management personnel of the Group. The Company has been notified of the following interests of the 
Directors who served during the year (including those of their connected persons but excluding interests in shares pursuant to 
unexercised share options) in the share capital of the Company as follows:

Roger Whiteside 

Richard Hutton

Raymond Reynolds 

Ian Durant (Non-Executive)

Julie Baddeley (Non-Executive)

Iain Ferguson (Non-Executive)

Allison Kirkby (Non-Executive)

Derek Netherton (Non-Executive)

Kennedy McMeikan 

2013 
(or date of  
cessation if  
earlier)

72,253 

55,413 

52,850 

11,700 

6,000 

15,000 

600 

14,446 

82,873 

Ordinary shares of 2p 
(Beneficial interest)

Ordinary shares of 2p 
(Trustee holding with no  
beneficial interest)

2013 
(or date of  
cessation if  
earlier)

2012  
(or date of  
appointment if  
later)

– 

–

2012  
(or date of  
appointment if  
later)

12,253 

55,413 

1,000,000 

1,650,000 

52,850 

1,950 

3,000 

10,000 

– 

11,946 

82,873 

– 

–

– 

–

– 

–

–

– 

– 

–

– 

–

– 

– 

Details of Directors’ share options, emoluments, pension benefits and other non-cash benefits can be found in the Directors’ 
Remuneration Report on pages 46 to 62. Total remuneration is included in personnel expenses (see Note 5).

There have been no changes since 28 December 2013 in the Directors’ interests noted above. 

26. Events after the reporting period
As noted in the Chief Executive’s Report on pages 16 to 19 the Group announced a restructuring plan for its in-store bakeries and support 
operations in January 2014. The estimated cost impact of this plan in 2014 is £9 million and no liability for these costs has been recognised 
in these accounts in accordance with IAS 37.

97

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Ten-year history

Turnover (£’m)

Total sales growth (%)

Like for like sales  
growth (%)

Earnings before interest 
and tax (EBIT) excluding 
exceptional items (£’m)

EBIT margin excluding 
exceptional items (%)

Earnings before  
interest and tax (£’m)

Profit on ordinary 
activities including 
exceptional items and 
before taxation (£’m)

Diluted earnings  
per share excluding 
exceptional items  
(pence)‡

Dividend per share 
(pence)‡

2004ˆ
(as restated)*

504.2

10.3%ˆ

2005

2006¹

2007²

2008³

2009ˆ

2010

20114

20125
(as restated)$

533.4

5.8%ˆ

550.8

3.3%

586.3

6.4%

628.2

7.1%

658.2

4.8%ˆ

662.3

0.6%ˆ

701.1

5.8%

734.5

4.8% 

20136

762.4

3.8% 

5.1%

4.0%

0.5%

5.3%

4.4%

0.8%

0.2%

1.4%

(2.7%)

(0.8%)

45.8

47.1

42.2

47.7

44.3

48.4

52.4

53.0

51.3

41.5

9.1%

8.8%

7.7%

8.1%

7.1%

7.4%

7.9%

7.6%

7.0%

5.4%

45.8

47.1

38.7

49.9

48.6

48.4

52.4

60.4

52.7

33.4

47.8 

50.2 

40.2 

51.1 

49.5 

48.8 

52.5 

60.5 

52.4 

33.2 

26.8

27.9

26.2

32.0

30.6

34.0

37.3

38.8

38.3

30.6

9.6

10.6

11.6

14.0

Shareholders’ funds (£’m)

157.2 

181.5 

144.9 

145.6 

Capital expenditure (£’m)

25.1 

41.7 

30.0 

42.3 

14.9

147.9 

40.8 

16.6

18.2

19.3

19.5

19.5

164.2 

176.2 

198.4 

226.8 

236.2 

30.3 

45.6 

59.1 

46.9 

47.6 

Number of shops in 
operation at year end

1,263 

1,319 

1,336 

1,368 

1,409 

1,419 

1,487 

1,571 

1,671 

1,671

restated for the transition to IFRSs
2004 and 2009 were 53 week years, impacting on total sales growth for that year and the year immediately following

* 
ˆ 
‡  All years prior to 2009 adjusted to take account of the ten for one share split which took place during 2009
$ 

restated following the adoptions of IAS 19 (Revised)

Exceptional items
1 
2 
3 
4  
5 
6 

includes £3.5m Bakers Oven Restructuring costs
includes one-off property gains of £2.2m
includes £4.3m exceptional credit
includes £7.4m exceptional credit (£9.6m pension credit offset by £2.2m bakery closure charges)
includes £1.4m exceptional credit
includes £8.1m exceptional charge

98

Greggs plc Annual Report and Accounts 2013Notes

99

Strategic ReportAccountsDirectors’ ReportGreggs plc Annual Report and Accounts 2013Notes

100

Greggs plc Annual Report and Accounts 2013Financial calendar

Announcement of results and dividends
Half year  
Full year   

End of July
March

Dividends
Interim 
Final 
Annual report posted to shareholders 
Annual General Meeting 

Mid-October
9 May 2014
March
1 May 2014

Secretary and advisers

Secretary 
Jonathan D Jowett, LL.M. Solicitor 

Registered Office 
Fernwood House   
Clayton Road
Jesmond 
Newcastle upon Tyne 
NE2 1TL  

Registered number 
502851

Bankers  
National Westminster Bank Plc 
149 High Street 
Gosforth  
Newcastle upon Tyne 
NE3 1HA 

Auditors  
KPMG Audit Plc 
Quayside House 
110 Quayside 
Newcastle upon Tyne 
NE1 3DX  

Stockbrokers
UBS
1 Finsbury Avenue
London
EC2M 2PA

Nplus1 Singer LLP
Time Central
32 Gallowgate
Newcastle upon Tyne
NE1 4SR

Solicitors
Muckle LLP
Time Central
32 Gallowgate
Newcastle upon Tyne
NE1 4BF

Registrars
Capita Asset Services
Bourne House
34 Beckenham Road
Beckenham
Kent
BR3 4TU

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why this report is printed on FSC-approved paper produced from well-managed forests. 
The entire publication has been printed using mineral oil free inks by a FSC-recognised 
printer that holds an ISO 14001 certification. The carbon impact of this paper has also 
been measured and balanced through the World Land Trust, an ecological charity. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Greggs plc
Fernwood House
Clayton Road
Jesmond
Newcastle upon Tyne
NE2 1TL
Company Registered Number 502851

greggs.co.uk