Quarterlytics / Healthcare / Medical - Healthcare Information Services / HealthStream, Inc.

HealthStream, Inc.

hstm · NASDAQ Healthcare
Claim this profile
Ticker hstm
Exchange NASDAQ
Sector Healthcare
Industry Medical - Healthcare Information Services
Employees 1083
← All annual reports
FY2015 Annual Report · HealthStream, Inc.
Sign in to download
Loading PDF…
LETTER TO SHAREHOLDERS  2015

FINANCIAL HIGHLIGHTS

Year Ended December 31, 
(In thousands, except per share amounts)

Statement of Income Data: 
  Revenues 
  Operating costs and expenses 

Income from operations 

  Other income, net 

Income before income taxes 
Income tax provision 

  Net income 

Net income per share:
  Basic 
  Diluted 

Weighted average shares of common stock outstanding:
  Basic 
  Diluted 

Income before interest, taxes, share-based compensation,
depreciation and amortization (“Adjusted EBITDA”(1)):
  Net income 

Interest, income taxes, share-based compensation, depreciation and amortization 
Income before interest, income taxes, share-based compensation, depreciation 
    and amortization 

2015 

2014

$  209,002 
195,445 
13,557 
162 
13,719 
5,098 
8,621 

$ 

$ 
$ 

0.29 
0.28 

30,057 
30,436 

$  170,690
  154,315
16,375
146
16,521
6,127
$  10,394

$ 
$ 

0.38
0.37

27,570
28,023

$ 

8,621 
25,162 

$  10,394
18,474

$ 

33,783 

$  28,868

(1)In order to better assess the Company’s financial results, management believes that net income before interest, income taxes, share-based compensation, 
depreciation and amortization (“adjusted EBITDA”) is a useful measure for evaluating the operating performance of the Company because adjusted 
EBITDA reflects net income adjusted for non-cash and non-operating items. We believe that adjusted EBITDA is also used by many investors to assess 
the Company’s results from current operations. Adjusted EBITDA is a non-GAAP financial measure and should not be considered as a measure of 
financial performance under GAAP.  Because adjusted EBITDA is not a measurement determined in accordance with GAAP, it is susceptible to varying 
calculations. Accordingly, adjusted EBITDA, as presented, may not be comparable to other similarly titled measures of other companies.  

Year Ended December 31, 
(In thousands)

Balance Sheet Data:
  Cash and cash equivalents 

Investments in marketable securities 

  Accounts receivable, net 
  Goodwill and intangible assets 
  Working capital 
  Total assets 
  Deferred revenue – current and noncurrent 

Shareholders’ equity 

TOTAL REVENUES

 (in $ millions)

2011

2012

2013

2014

2015

2015 

2014

$ 

82,010 
66,976 
36,348 
139,039 
120,459 
379,569 
69,448 
280,320  

$  81,995
38,973
33,167
56,709
97,352
  257,262
57,373
  167,859

82.1

103.7

132.3

170.7

209.0

        0      10      20      30      40      50      60      70      80      90      100      110      120      130      140      150      160      170      180      190      200      210      220

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LETTER TO SHAREHOLDERS

More than ever, healthcare providers recognize that the 
quality  of  care  their  patients’  receive  depends  directly 
on  the  development  of  their  workforce—the  men  and 
women who provide care. Hospitals are focused on a wide 
range  of  quality  initiatives  that  involve  their  personnel 
every  step  of  the  way—ensuring  a  qualified  workforce 
is  hired,  onboarded,  assessed,  trained,  certified,  and 
provided with ongoing education and skills development 
opportunities.  At  HealthStream,  we  are  excited  about 
our  role  in  supporting  hospitals  in  this  process—both 
during 2015 and in the coming years. 

2015  was  a  year  of  solid  financial  performance.  Year-
end results included annual revenues of $209.0 million, 
up  22  percent  over  2014  revenues.  Adjusted  EBITDA 
(earnings  before  interest,  income  taxes,  share-based 
compensation, depreciation, and amortization) improved 
to  $33.8  million,  which  is  17  percent  higher  than 
2014.  We  ended  2015  well  capitalized  with  a  cash  and 
marketable securities balance of $149.0 million and full 
availability of our $50.0 million line of credit. 

Our  target  market  is  a  workforce  of  approximately 
eight  million  healthcare  professionals,  which  includes 
approximately  five  million  employees  working  in  the 
nation’s acute-care hospitals and three million employees 
in  the  post-acute  care  market.  By  combining  the 
capabilities  of  our  enterprise  workforce  development 
platform  with  leading  content  and  superior  data 
analytics,  HealthStream  is  delivering  solutions  that 
drive positive outcomes in healthcare. Every day, we help 
our  customers  meet  compliance  requirements,  improve 
resuscitation outcomes, develop their clinical workforce, 
manage  revenue  cycles,  improve  patients’  experiences, 
and  ensure  that  their  workforce  maintains  all  of  the 
credentials they require.  

HealthStream’s 
enterprise  workforce  management 
solutions  include  a  wide  range  of  healthcare-specific 
applications,  such  as  the  HealthStream  Learning 
Center™  (HLC),  HealthStream  Competency  Center™ 
(HCC),  HealthStream  Performance  Center™  (HPC), 
SimManager™, and Authoring Center™. In 2015, we added 
the  HealthStream  Recruiting  Center™,  HealthStream 
Compensation  Planner™,  as  well  as  a  diverse  suite  of 
innovative applications from our Echo, Inc. business for 
credentialing and privileging healthcare professionals.  

At  year-end  2015,  our  workforce  platform  applications 
were  contracted  by  healthcare  organizations 
for, 
collectively,  their  approximately  4.6  million  healthcare 
employees  in  the  U.S.  For  full-year  2015,  we  added 
approximately  345,000  newly  contracted  subscribers  to 
our platform and we implemented approximately 329,000 
new subscribers. Both of these additions represent a seven 
percent increase over the prior year.  

In  August  of  2015,  HealthStream  announced  the 
unveiling  of  a  smarter  new  user  experience  for  the 
millions  of  healthcare  professionals  who  access  our 
platform.  This  new,  mobile-device-ready 
interface 
combines  a  redesigned  visual  workflow  with  responsive 
web  design  principles  and  is  compatible  with  all  major 
operating  systems  and  smart  devices.  The  new  user 
experience  was  developed  over  a  22-month  period  by 
eight  expert  HealthStream  teams  that,  in  collaboration 
with 48 of the nation’s leading healthcare organizations, 
conducted  200  comprehensive  usability  studies.  At  the 
end of the first quarter of 2016, almost 90 percent of our 
implemented subscribers have successfully transitioned to 
the new mobile-capable interface. We view the new user 
experience  as  an  innovative  gateway  to  HealthStream’s 
platform and numerous current solutions as well as those 
that are coming in the future. 

As  part  of  its  ecosystem,  HealthStream  has  over  100 
healthcare  industry  partners,  which  include  highly 
regarded  professional  medical  and  nursing  associations 
as  well  as  best-in-class  content  providers  that  offer 
courseware  to  address  regulatory,  clinical,  and  business 
learning  needs.  Our  roster  of  distinguished  partners 
include,  among  others,  Precyse,  Laerdal  Medical,  the 
Association  of  periOperative  Registered  Nurses,  and 
the  American  Academy  of  Pediatrics.  On  average,  our 
customers  completed  approximately  175,000  online 
courses through our platform each weekday in 2015.

The power of HealthStream’s network to efficiently and 
quickly  provide  solutions  for  the  healthcare  workforce 
was  recently  well  demonstrated  by  the  deadline-driven 
mandate  to  adopt  the  new  ICD-10  clinical  coding 
system. The Centers for Medicaid and Medicare Services 
(CMS) required healthcare organizations to transition to 
the  new  system  by  October  2015.  Approximately  three 
years  ago,  HealthStream  partnered  with  Precyse  and, 
together with Precyse, offered a comprehensive training 

solution  to  prepare  the  workforce  for  this  daunting 
transition.  We  became  the  top  provider  of  ICD-10 
training in the U.S. with over 1.8 million subscribers to 
our ICD-10 readiness solution and generating revenues, 
cumulatively,  of  over  $78  million  from  sales  of  this 
solution. 

While  HealthStream’s  ICD-10  readiness  solution  was 
aimed  at  the  one-time  opportunity  that  this  mandate 
produced, we also launched a new product in the first 
quarter  of  2015  that  is  designed  to  meet  the  ongoing 
training needs for hospitals’ finance and revenue cycle 
personnel.  This  product,  Precyse  DNA™,  represents  a 
new  class  of  data-driven  solutions  from  HealthStream 
that utilizes our proprietary Control Center technology, 
our  unique  storehouse  of  data  from  the  nation’s 
largest database of healthcare workforce analytics, and 
innovative  capabilities  to  support  the  achievement  of 
outcomes.  In  October  of  2015,  a  second  product  in 
this new class of data-driven solutions, KnowledgeQ™, 
was  launched  to  help  hospitals  optimally  manage 
and  achieve  compliance  with  regulatory  training 
requirements,  while  concurrently  gaining  insight  into 
cost reduction and quality enhancement opportunities 
in their training program. 

Patient 

Experience 

HealthStream’s 
Solutions 
complement  our  workforce  development  offerings 
by  providing  healthcare  organizations  surveys,  data 
analyses  of  survey  results,  a  powerful  benchmarking 
capability  to  analyze  results  more  meaningfully,  and 
coaching options to improve patients’ experiences. For 
full-year 2015, we completed 2.3 million total surveys on 
behalf of our customers, which represented a 21 percent 
increase  compared  to  2014.  In  the  first  quarter  of 
2015,  HealthStream  opened  a  new  state-of-the-art 
Patient  Interview  Center  in  Nashville,  expanding  the 
Company’s capacity to service customers’ needs for our 
Patient Experience Solutions. 

In  March  of  2015,  HealthStream  completed  the 
acquisition  of  San  Diego-based  HealthLine  Systems, 
a  leading  healthcare  credentialing  and  privileging 
company.  In  September  of  2015,  HealthStream 
announced  the  introduction  of  Echo,  Inc.  to  the 
marketplace,  our  newly  formed  company  that  joined 
HealthLine  Systems  with  SyMed  Development 
businesses, which we acquired in October of 2012. The 

new  HealthStream  company,  Echo,  is  now  a  market 
leader  in  medical  staff  credentialing  and  privileging, 
payer  credentialing,  and  provider  enrollment—and 
constitutes our Provider Solutions business segment. 

Looking  forward,  we  intend  to  continue  growing 
HealthStream  organically  by  increasing  our  customer 
base  and  expanding  the  number  of  solutions  provided 
to  existing  accounts.  We  may  also  pursue  growth  by 
utilizing a portion of our cash position and/or common 
stock  to  acquire  or  invest  in  opportunities  arising 
from  our  M&A  pipeline  while  we,  at  the  same  time, 
continue to invest in the integration and enhancement 
of  new  products  and  capabilities  for  our  customers. 
In  May  of  2015,  HealthStream  received  net  proceeds 
of  $97.8    million  in  a  public  stock  offering,  with 
$28  million  of  that  amount  subsequently  used  by  the 
Company to repay all of its outstanding revolving credit 
facility borrowings. The remainder of net proceeds were 
intended  for  general  corporate  purposes,  including 
working capital and potential financing of acquisitions 
of  or  investments  in  strategic  businesses,  products,  or 
technologies. 

In  closing,  I  want  to  thank  you,  our  shareholders, 
for  your  continued  commitment  and  support  of 
HealthStream. I, along with the rest of the management 
team, firmly believe that HealthStream is achieving its 
vision to improve the quality of healthcare by assessing 
and  developing  the  people  that  deliver  care.  We  will 
continue  to  put  forth  our  best  efforts  to  the  task  of 
producing superior results for you. 

Sincerely,

Robert A. Frist, Jr. 
Chairman and Chief Executive Officer

1Adjusted EDITDA is a non-GAAP financial measure. For a reconciliation  
 of Adjusted EDITDA to net income, see our earnings release for the year  
 ended December 31, 2015, filed on February 16, 2016.

Frank E. Gordon
Managing Partner
Crofton Capital 

Michael D. Shmerling
Chairman
XMi Holdings, Inc.

Dale W. Polley
Past President and Vice Chairman
First American Corporation

C. Martin Harris, M.D. 
Chief Information Officer and Chairman  
Information Technology Division
Staff Physician, Internal Medicine
Cleveland Clinic 

Deborah Taylor Tate, J.D.
Former Commissioner
Federal Communications Commission
Director
State of Tennessee / Administrative Office of the Courts
Special Envoy to the International Telecommunications Union

DIRECTORS

Robert A. Frist, Jr.
Chief Executive Officer, President, and  
Chairman of the Board of Directors

HealthStream, Inc.

Jeffrey L. McLaren
Chief Executive Officer
Medaxion, Inc.

Thompson S. Dent
Chairman and Chief Executive Officer
Urgent Team
Chairman
Re:Cognition Health

William W. Stead, M.D.
Associate Vice Chancellor for Health Affairs /  

Chief Strategy Officer

Vanderbilt University Medical Center

Linda E. Rebrovick
Senior Client Partner
Morgan Samuels
Board Director
Tribridge Enterprises, LLC

EXECUTIVE OFFICERS

Robert A. Frist, Jr.
Chief Executive Officer, President, and  
Chairman of the Board of Directors

J. Edward Pearson
Chief Operating Officer and Senior Vice President 

Gerard M. Hayden, Jr.
Chief Financial Officer and Senior Vice President

Jeffrey S. Doster
Chief Technology Officer and Senior Vice President

Michael J. Sousa
President, Echo, Inc. and Senior Vice President

Thomas B. Schultz
Senior Vice President

CORPORATE DATA

Annual Meeting
The annual meeting of shareholders will be held on May 26, 2016, 
at  2:00  p.m.  (CDT)  at  HealthStream,  Inc.,  209  10th  Avenue 
South, Suite 450, Nashville, Tennessee 37203. 

Corporate Stock
HealthStream,  Inc.’s  common  stock  is  traded  on  the  NASDAQ 
Stock  Market  under  the  symbol  HSTM.  The  following  table 
shows the quarterly range of high and low closing sales prices of 
the common stock from 2013. 

Independent Registered Public Accounting Firm
Ernst & Young LLP
Nashville, Tennessee

Transfer Agent
Computershare
211 Quality Circle, Suite 210
College Station, TX 77845
(800) 962-4284
Investor Centre™ portal: www.computershare.com/investor

Legal Counsel
Bass, Berry & Sims PLC
Nashville, Tennessee

Corporate Headquarters
HealthStream, Inc.
209 10th Avenue South, Suite 450
Nashville, Tennessee 37203

Form 10-K
A copy of the Company’s Annual Report on Form 10-K, as filed 
with  the  Securities  and  Exchange  Commission,  is  being  mailed 
with  this  letter.  Additional  copies  of  the  Company’s  Annual 
Report on Form 10-K, as filed with the Securities and Exchange 
Commission, are available without exhibits, free of charge, to its 
shareholders.  Requests  should  be  addressed  to  Mollie  Condra, 
Investor  Relations  Department,  HealthStream,  Inc.,  209  10th 
Avenue South, Suite 450, Nashville, Tennessee 37203. 

2013
First Quarter 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

2014
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

2015
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

HIGH 

LOW

$  24.05 
$  25.23 
$  27.75 
$  37.88 
$  39.46 

$  34.43 
$  27.10 
$  27.14 
$  31.95 

$  30.36 
$  31.91 
$  32.14 
$  25.63 

$  16.48
$  20.59
$  20.04
$  26.03
$  30.21

$  26.49
$  21.02
$  21.80
$  23.38

$  24.63
$  25.15
$  21.60
$  21.31

As of February  17, 2016, HealthStream,  Inc. had approximately 
8,086  shareholders,  including  650  shareholders  of  record  and 
7,436 persons or entities holding common stock in nominee name.

The Company has never declared or paid any cash dividends on its 
common stock and does not anticipate paying cash dividends in 
the foreseeable future. HealthStream intends to retain earnings to 
finance the expansion of its operations. 

Cautionary Note Regarding Forward-Looking Statements
This report contains forward-looking statements (all statements other than those 
made solely with respect to historical fact) within the meaning of Section 21E of 
the Securities and Exchange Act of 1934 and Section 27A of the Securities Act 
of 1933. These forward-looking statements are subject to known and unknown 
risks  and  uncertainties  (some  of  which  are  beyond  the  Company’s  control) 
that  could  cause  actual  results  to  differ  materially  and  adversely  from  those 
anticipated in the forward-looking statements. See the Company’s 10-K filing for 
more detailed disclosure regarding forward-looking statements and associated 
risks and uncertainties. 

 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

(cid:95)(cid:95) 

(cid:134)(cid:3)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT  
OF 1934 

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2015 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT  
OF 1934 

OR 

FOR THE TRANSITION PERIOD FROM         TO 

Commission File Number 000-27701 

HEALTHSTREAM, INC. 
(Exact name of registrant as specified in its charter) 

Tennessee 
(State or other jurisdiction of 
incorporation or organization) 

209 10th Avenue South, Suite 450 
Nashville, Tennessee 
(Address of principal executive offices) 

62-1443555 
(I.R.S. Employer Identification No.) 

37203 
(Zip Code) 

(615) 301-3100 
(Registrant's telephone number, including area code) 
Securities Registered Pursuant To Section 12(b) Of The Act: 

Title of each class 
Common Stock, No Par Value 

Name of each Exchange on which registered 
NASDAQ Global Select Market 

Securities Registered Pursuant To Section 12(g) Of The Act:  None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:134)  No (cid:95)(cid:3)

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 of 15(d) of the Act. Yes (cid:134)  No (cid:95) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days. Yes (cid:95) No (cid:134)(cid:3)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required 
to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was 
required to submit and post such files). Yes (cid:95)  No (cid:134) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the 
best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to 
this Form 10-K. (cid:134)(cid:3)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See 
the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer (cid:95)(cid:3)(cid:3)

Accelerated filer (cid:134)(cid:3)

Non-accelerated filer (cid:134)(cid:3)(cid:3)

Smaller reporting company (cid:134) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:134)  No (cid:95) 

The aggregate market value of the Common Stock issued and outstanding and held by non-affiliates of the Registrant, based upon the closing sales price 
for the Common Stock on the NASDAQ Global Select Market on June 30, 2015 was approximately $768.8 million. All executive officers and directors 
of the registrant have been deemed, solely for the purpose of the foregoing calculation, to be “affiliates” of the registrant.  

As of February 23, 2016, there were 31,651,860 shares of the Registrant's common stock outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the Registrant's definitive Proxy Statement for its 2016 Annual Meeting of Shareholders are incorporated by reference into Part III hereof. 

 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 

TABLE OF CONTENTS 
ANNUAL REPORT ON FORM 10-K 

PART I 
Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

PART II 
Item 5. 

Item 6. 
Item 7. 
Item 7A. 
Item 8. 
Item 9. 
Item 9A. 
Item 9B. 

PART III 
Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

PART IV 
Item 15. 

Business. .........................................................................................................................................................  
Risk Factors ....................................................................................................................................................  
Unresolved Staff Comments ..........................................................................................................................  
Properties ........................................................................................................................................................  
Legal Proceedings ..........................................................................................................................................  
Mine Safety Disclosures  ...............................................................................................................................  

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 

of Equity Securities ....................................................................................................................................  
Selected Financial Data. ................................................................................................................................  
Management’s Discussion and Analysis of Financial Condition and Results of Operations ......................  
Quantitative and Qualitative Disclosures About Market Risk. .....................................................................  
Financial Statements and Supplementary Data. ............................................................................................  
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ......................  
Controls and Procedures ................................................................................................................................  
Other Information ..........................................................................................................................................  

Directors, Executive Officers and Corporate Governance............................................................................  
Executive Compensation ...............................................................................................................................  
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters ...  
Certain Relationships and Related Transactions, and Director Independence .............................................  
Principal Accounting Fees and Services .......................................................................................................  

Exhibits, Financial Statement Schedules .......................................................................................................  

Signatures .......................................................................................................................................................  

Page 

1 
10 
18 
18 
18 
18 

19 
21 
21 
32 
33 
58 
58 
58 

59 
59 
59 
59 
59 

60 

61 

 
 
 
 
 
 
 
 
 
 
 
PART I 

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act 
of 1934. Such forward-looking statements include, among others, those statements including the words “expects,” “anticipates,” “intends,” 
“believes,”  “may,”  “will,”  “should,”  “continue”  and  similar  language  or  the  negative  of  such  terms  or  other  comparable  terminology. 
Although we believe that the expectations reflected in the forward-looking statements are reasonable, HealthStream’s actual results may 
differ  significantly  from  those  projected  in  the  forward-looking  statements.  Factors  that  might  cause  or  contribute  to  such  differences 
include, but are not limited to, those discussed in the section “Risk Factors” in Item 1A of  this Annual Report on Form 10-K and elsewhere 
in this document. In addition, factors that we are not currently aware of could harm our future operating results. You should carefully review 
the  risks  described  in  other  documents  HealthStream  files  from  time  to  time  with  the  Securities  and  Exchange  Commission.  You  are 
cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this Annual Report on Form 10-K. 
HealthStream undertakes no obligation to publicly release any revisions to the forward-looking statements or reflect events or circumstances 
after the date of this document. 

Item 1. Business 

OVERVIEW AND HISTORY 
HealthStream,  Inc.  (HealthStream  or  the  Company)  provides  workforce,  patient  experience,  and  provider  solutions  for  healthcare 
organizations—all designed to support the people that deliver patient care which, in turn, supports the improvement of business and clinical 
outcomes. Delivered primarily as Software-as-a-Service (“SaaS”), our solutions focus on some of the most significant challenges facing 
the  healthcare  workforce  and  healthcare  organizations  today,  including  the  need  to  effectively  manage,  retain,  engage,  and  develop 
healthcare workforce talent; meet rigorous compliance requirements; efficiently manage ongoing medical staff credentialing and privileging 
processes; and deliver optimal patient experiences of care in healthcare organizations.  

With  26  years  of  experience,  HealthStream  is  recognized  as  a  leading  innovator  and  thought  leader  in  the  healthcare  industry  for  its 
healthcare workforce solutions. Using technology to enhance learning and productivity, HealthStream pioneered the delivery of online 
learning  for  hospitals’  required  regulatory  training  as  Internet-based  training  was  first  introduced.  Stemming  from  that  early  success, 
demand  for  expanded  learning  solutions  led  the  Company  to  build  what  is  now  a  full  eco-system  of  diverse  HR  and  clinical-focused 
applications, courseware, assessments, and talent management programs. At year-end 2015—with over 4.6 million healthcare professionals 
subscribing  to  HealthStream’s  platform  through  their  respective  organizations,  HealthStream  is  a  leading  provider  in  workforce 
development in the healthcare industry.  

With its singular healthcare focus, HealthStream understands that healthcare organizations want to provide their patients with an engaged, 
confident, and competent workforce that delivers optimal patient experiences. HealthStream’s solutions offer organizations a robust array 
of products  and  services  that  provide  targeted  insights  to  take  actions  that  produce  sustainable performance  improvements.  Moreover, 
HealthStream’s vast database of healthcare workforce benchmarks offer organizations a powerful tool to compare, assess, and fine-tune 
their strategies for managing initiatives to success.  

HealthStream believes that the key to quality patient care is—and always has been—a result of the people who deliver care. To that end, 
the Company’s solutions support the recruiting, retaining, engaging, assessing, and developing the healthcare workforce, including medical 
staff who provide patient care in our customers’ organizations.  

Headquartered in Nashville, Tennessee, the Company was incorporated in 1990 and began providing its SaaS-based workforce solutions 
in 1999, its survey and research solutions in 2005, and its provider solutions in 2012. Including additional offices in Laurel, Maryland; 
Nashville, Tennessee; Jericho, New York; Brentwood, Tennessee; San Diego, California; Boulder, Colorado; and Pensacola, Florida, 
HealthStream had 833 full-time and 139 part-time employees as of December 31, 2015. Our business has evolved from an initial focus 
on technology-based training to a company providing workforce development, patient experience, and provider solutions to the nation’s 
healthcare providers.      

INDUSTRY BACKGROUND 
According  to  the  deputy  director  of  the  National  Health  Statistics  Group  at  the  Centers  for  Medicare  and  Medicaid  Services  (CMS), 
spending in the healthcare industry reached approximately $3.0 trillion in 2014, or 17.5% of the U.S. gross domestic product. Hospital care 
expenditures accounted for approximately 32.4% of the $3.0 trillion industry. According to the Bureau of Labor Statistics, approximately 
18.9 million professionals are employed in the healthcare segment of the domestic economy, with approximately 4.8 million employed in 
acute-care hospitals and approximately 3.3 million employed in post-acute-care organizations, our primary target markets for our products. 
As of December 31, 2015, approximately 4.62 million healthcare professionals were subscribers to our SaaS-based solutions, which include 
4.48 million subscribers already implemented and 142,000 subscribers in the process of implementation. 

All of the 4.8 million hospital-based healthcare professionals that work in the nation’s approximately 5,000 acute-care hospitals are required 
by federal mandates and accrediting bodies to complete training in a number of areas. This training includes safety training mandated by 
both the Occupational Safety and Health Administration (OSHA) and The Joint Commission (an independent, not-for-profit organization 
that  accredits  and  certifies  healthcare  organizations  and  programs  in  the  United  States),  as  well  as  training  on  patient  information 
confidentiality required under the Health Insurance Portability and Accountability Act (HIPAA). 

1 

 
In hospitals, staffing issues and personnel shortages have also contributed to the need for facility based workforce development as well as 
additional assessment and competency based training.  An ongoing nursing shortage, for example, is resulting in skill gaps and rising costs. 
The U.S. Bureau of Labor Statistics projects the need for 525,000 replacement nurses over the next several years, bringing the total number 
of openings for nurses due to growth and replacements to 1.05 million by 2022. We believe that offering training and education for hospital 
personnel is increasingly being utilized as a retention and recruitment incentive. 

Many healthcare professionals use continuing education to keep abreast of the latest developments and meet licensing and certification 
requirements. Continuing education is required for nurses, emergency medical services personnel, first responder personnel, radiologic 
personnel, and physicians. Pharmaceutical and medical device companies must also provide their medical industry sales representatives 
with training mandated for the healthcare industry and training for new products. Such companies also provide support and content for 
education and training of audiences that use their products in healthcare organizations. 

A large portion of the nation’s hospitals utilize research and survey tools to gain insight about patients’ experiences, to assess workforce 
competency  and  engagement,  to  determine  the  status  of  physician  relations,  and  to  measure  the  perceptions  about  the  hospitals  in  the 
communities they serve. Industry-wide interest is increasing in research due in part, to the CAHPS® (Consumer Assessment of Healthcare 
Providers and Systems) Hospital Survey launched by CMS in partnership with the Agency for Healthcare Research and Quality (AHRQ). 
Hospitals must submit data to CMS for certain required quality measures—which for inpatients includes the CAHPS® Hospital Survey—
in order to receive the full market basket increase to their reimbursement payment rates from CMS. Hospitals that fail to submit this survey 
data will incur a reduction in the inpatient market basket update amount for the following federal fiscal year. We are designated as a certified 
vendor for and offer CAHPS® Hospital Survey services. 

The healthcare education and training industry is highly fragmented, varies significantly in delivery methods (i.e., online products, live 
events,  written  materials,  and  manikins  for  simulation-based  training),  and  is  composed  of  a  wide  variety  of  entities  competing  for 
customers.  The  sheer  volume  of  healthcare  information  available  to  satisfy  continuing  education  needs,  rapid  advances  in  medical 
developments, and the time constraints that healthcare professionals face make it difficult to quickly and efficiently access the continuing 
education content most relevant to an individual's practice or profession. Historically, healthcare professionals have received continuing 
education and training through offline publications, such as medical journals or by attending conferences and seminars. In addition, other 
healthcare  workers  and  pharmaceutical  and  medical  device  manufacturers’  sales  and  internal  regulatory  personnel  usually  fulfill  their 
training  from  external  vendors  or  internal  training  departments.  While  these  approaches  satisfy  the  ongoing  education  and  training 
requirements, they are typically costly and inconvenient. In addition, live courses are often limited in the breadth of offerings and do not 
provide a method for tracking training completion. The results of these traditional methods, both from a business and compliance standpoint, 
are difficult to track and measure. While hospitals and health systems occasionally survey their patients, physicians, and employees using 
their own internal resources, the practice is limited since they do not typically possess the valuable comparative benchmarking data that is 
available from independent survey research vendors. 

Provider data management has become more complex and arduous for healthcare organizations. Spurred by the Joint Commission Medical 
Staff standards and other regulatory requirements, credentialing and privileging has been transformed from a periodic review to continuous, 
evidence-driven  analysis  of  professional  competency  and  provider  performance.  This  transformation  requires  ongoing,  automatic 
monitoring of licenses, sanctions, and exclusions, as well as expanding the area to review at initial and re-credentialing. In addition, provider 
enrollment processes have compounded in difficulty. For example, a single provider may need to enroll annually with some 30-40 payers, 
with each payer application often taking two to four hours to complete.  

Finally,  the  hospital  industry  continues  to  operate  under  intense  pressure  to  reduce  costs  as  a  result  of  reductions  in  government 
reimbursement  rates  and  increased  focus  on  cost  containment  consistent  with  participation  of  patients  in  managed  care  programs.  In 
addition, hospitals, as well as pharmaceutical and medical device companies, continue to experience rising operating costs, coupled with 
increased pressure to measure and report on the outcomes of the dollars spent on training. Our products and services are designed to meet 
these needs by reducing healthcare organizations’ costs of training while improving learning outcomes, enhancing reporting capabilities, 
and supporting customers’ business objectives. 

HEALTHSTREAM'S SOLUTIONS 
HealthStream’s products and services are organized into three segments—Workforce Solutions, Patient Experience Solutions, and Provider 
Solutions—that  collectively  help  healthcare  organizations  meet  their  ongoing  talent  management,  training,  education,  assessment, 
competency management, compliance, provider credentialing & privileging management, and provider enrollment needs. HealthStream’s 
solutions are provided to a wide range of customers within the healthcare industry across the continuum of care.  

HealthStream Workforce Solutions— Our  workforce  development  solutions,  which  are  comprised  primarily  of  SaaS,  subscription-
based  products,  are  used  by  healthcare  organizations  to  meet  a  broad  range  of  their  talent  management,  training,  certification, 
competency assessment, performance appraisal, and development needs. Our numerous content libraries allow our customers to subscribe 
to a wide array of additional courseware, which includes content from leading healthcare and nursing associations, medical and healthcare 
publishers, and other content providers. Additionally, medical device companies and other industry partners offer online training support 
through HealthStream’s platform for their products and they sponsor continuing education directly to healthcare workers. 

2 

 
 
 
 
 
 
 
 
At  December  31,  2015,  HealthStream  had  approximately  4.62  million  “total  subscribers”  to  its  subscription-based  solutions.  Each 
individual end-user who utilizes at least one HealthStream subscription-based solution is counted as one subscriber, regardless of the 
number of subscriptions contracted by or for that end-user. Our subscription-based solutions include any one or a combination of our 
many platform applications, plus courseware, or content. For example, we deliver courseware to our customers primarily through our 
learning application, the HealthStream Learning Center™ (HLC), while we deliver competency management and performance appraisal 
tools through our applications known as the HealthStream Competency Center (HCC) and HealthStream Performance Center (HPC), 
respectively, which are all on our SaaS-based platform, along with a series of other applications.  

Pricing for the HLC, HCC, and HPC are subscription based, with fees based on the number of subscribers, courseware provided, and other 
factors. We offer training, implementation, and account management services to facilitate adoption of our subscription-based solutions. 
Fees  for  training  are  based  on  the  time  and  efforts  of  the  personnel  involved.  Implementation  fees  vary  based  on  the  size,  scope,  and 
complexity  of  the  project.  Our  SaaS-based  platform  and  subscription-based  solutions  are  hosted  in  a  central  data  center  that  allows 
authorized subscribers Internet access to our services, thereby eliminating the need for onsite local implementations of installed workforce 
development products.  During 2015, 2014, and 2013, our subscription-based solutions accounted for approximately 74%, 76%, and 72% 
of consolidated revenues, respectively. 

Other Applications on our Platform — HealthStream offers an array of other applications on our platform, each serving a unique function 
for hospitals and health systems. Each application on our platform has its own value proposition and revenue stream. Examples of individual 
applications that are offered on our platform include applications for recruiting and applicant tracking; learning; performance appraisal; 
compensation management; succession planning; competency management; credentialing and privileging; provider enrollment; disclosure 
management; clinical development; simulation-based education; and industry-sponsored training.  

HealthStream  Patient  Experience  Solutions  —  Our  patient  experience  solutions  complement  HealthStream’s  workforce  solutions’ 
product and service offerings by providing customers with Patient Insights™, Employee Insights™, Physician Insights™, and Community 
Insights™ surveys, data analyses of survey  results,  and other research-based  measurement tools. Our services are designed to provide 
thorough  analyses  with  insightful  recommendations  for  change;  benchmarking  capability  using  our  comprehensive  databases;  and 
consulting services to identify solutions for our customers based on their survey results. Clients are able to access and analyze their survey 
results data through Insights Online™, our secure web-based reporting platform.  

As a CMS-approved vendor, HealthStream offers its customers full services to meet their Consumer Assessment of Healthcare Providers 
and Systems, or CAHPS, program requirements. Along with the mandatory-for-hospitals CAHPS (HCAHPS), the Company offers a range 
of solutions for other mandated CAHPS reporting, including those for accountable care organizations, medical groups, and home health 
organizations. Other CAHPS survey services are offered for fulfilling voluntary reporting needs for pediatrics, emergency departments, 
hospice, in-center hemodialysis, and outpatient surgery.  

All of our survey and research solutions focus on providing statistically valid data to assist our customers with their decision making related 
to their organization’s performance improvement objectives. In addition to collecting and reporting data, we provide analysis and consulting 
to help customers understand and improve their survey results and patient experiences and the underlying impact on their business. Pricing 
for these services is based on the survey type, delivery method, size of the survey instrument, sample size, frequency of survey cycles, and 
other factors. During 2015, 2014, and 2013, our Patient Insights™ survey product accounted for approximately 13%, 14%, and 17% of 
consolidated revenues, respectively. 

HealthStream Provider Solutions – Our provider solutions are offered through our business segment that is branded in the marketplace as 
“Echo,  a  HealthStream  Company.”  Echo  solutions  enable  healthcare  organizations  to  launch paperless  credentialing  processes,  reduce 
provider enrollment timelines, accelerate the provider onboarding process, and drive improvement through validated provider profiles. 
Together, more than 2,000 healthcare organizations in the U.S. use one or more Echo products.  

EchoCredentialing™  is  a  comprehensive  platform  that  manages  medical  staff  credentialing  and  privileging  processes.  Healthcare 
organizations leverage EchoCredentialing to support enterprise-wide or regional Credentialing Verification Organizations (CVOs), unified 
privileging, peer review, one-click  integration with CVO services, and the  move to paperless processes.  EchoOneApp™ is  a provider 
enrollment platform, which includes automatic form population directly from a continuously updated library of 3,500+ preformatted payer 
form templates as well as online form integration with CAQH, CMS, PECOS, and state-based payer enrollment sites. EchoAccess™ is our 
enterprise  class  platform  to  support  hospital  call  centers  with  physician  referral,  call  triage,  provider  directories,  class  enrollment,  and 
discharge  planning  functionalities.  EchoAnalytics™  offers  a  wide  array  of  validation  tools  and  EchoOnboarding™  consists  of  an 
onboarding  dashboard  with  a  workflow  functionality,  along  with  onboarding  navigator  tools  to  facilitate  coordination  of  the  provider 
onboarding process.  

BUSINESS COMBINATIONS 
We acquired substantially  all of the assets of  Baptist  Leadership Group (BLG) in  September 2013, acquired Health Care Compliance 
Strategies, Inc. (HCCS) in March 2014 and acquired HealthLine Systems, LLC (HLS) in March 2015. For additional information regarding 
acquisitions, please see Note 5 of the Consolidated Financial Statements and Item 7, “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations” included elsewhere in this report. 

3 

 
 
CUSTOMERS 
We provide our solutions to customers across a broad range of entities within the healthcare industry, including private, not for profit, and 
government entities, as well as pharmaceutical and medical device companies. We derive a substantial portion of our revenues from a 
relatively small number of customers, although no single customer represented more than 10 percent of our revenues during 2015, 2014, 
or 2013. Examples of customers that have purchased or contracted for products and services from HealthStream include: Ardent Health 
Services; Saint Luke’s Health System; HCA Holdings, Inc.; Community Health Systems, Inc.; McLaren Health Care Corporation; Sutter 
Health; and Tenet Healthcare Corporation. 

SALES AND MARKETING  
We market our products and services primarily through our direct sales teams, who are based at our corporate headquarters in Nashville, 
Tennessee and in our additional offices located in Laurel, Maryland; Jericho, New York; Brentwood, Tennessee; San Diego, California 
and Pensacola, Florida as well as remote home office sales locations. As of December 31, 2015, our HealthStream Workforce Development 
Solutions  sales  personnel  consisted  of  105  employees  who  carried  sales  quotas;  our  HealthStream  Patient  Experience  Solutions  sales 
personnel consisted of 15 employees who carried sales quotas; and our Provider Solutions sales personnel consisted of 17 employees who 
carried sales quotas. We also have nine employees who support our sales teams with sales force productivity and optimization, onboarding, 
training, and administration services. 

We conduct a variety of marketing programs to promote our products and services, including product catalogs, user groups—including our 
annual customer Summit, trade shows, internet promotion and demonstrations, telemarketing campaigns, public relations, distribution of 
product-specific literature, direct mail, and advertising.  

Over  most  of  the  last  fourteen  years,  we  have  hosted  an  annual  conference  in  Nashville,  Tennessee  for  our  customers  known  as  the 
“Summit.” We have utilized this client conference to reach out to existing and potential customers and business partners, provide training 
and educational services, and to demonstrate our new and existing product offerings. We have marketing teams that are responsible for 
these initiatives and for working with and supporting our product management and sales teams. At December 31, 2015, our marketing 
personnel consisted of 29 employees. 

OPERATIONS AND TECHNOLOGY  
We believe our ability to establish and maintain long-term customer relationships, adoption of our products and services, recurring sales, 
and development and maintenance of new and existing products are dependent on the strength of our operations, customer service, product 
development  and  maintenance,  training,  and  other  support  teams.  As  of  December  31,  2015,  our  Workforce  Development  Solutions 
operations  team  consisted  of  302  employees  associated  with  customer  support,  implementation  services,  product  development  and 
maintenance, training, and project management; our Patient Experience Solutions operations team consisted of 352 employees (of which 
205 employees worked in our interviewing centers) associated with phone interviewing, distributing and processing paper-based survey 
instruments, patient experience coaching and consulting, data analysis and reporting of survey results, and project management; and our 
Provider  Solutions  operations  team  consisted  of  69  employees  associated  with  implementation  services,  data  integration,  product 
development and quality assurance, credentials verification, consulting, and other services. 

Our services are designed to be reliable, secure, and scalable. Our software is a combination of proprietary and commercially available 
software and operating systems. Our software solutions support hosting and management of content, publication of our web sites, execution 
of courseware, registration and tracking of users, collection, sampling, and analysis of survey data, tracking and reporting of physician 
credentialing  and  provider  enrollment  information,  and  reporting  of  information  for  both  internal  and  external  use.  We  designed  the 
platforms that provide our services to allow each component to be independently scaled by adding commercially available hardware and a 
combination of commercially available and proprietary software components. 

Our software applications, servers, and network infrastructure that deliver our services are hosted by a combination of third-party data 
center providers and HealthStream owned data centers. We maintain fully redundant disaster recovery data centers which are located in 
geographically separate locations.  Our technology equipment is maintained in secure, limited access environments, supported by redundant 
power, environmental conditioning, and network connectivity, and we follow industry best practices for backup and disaster recovery. 
Company personnel monitor all servers, networks, and systems on a continuous basis, and we employ enterprise firewall systems and data 
abstraction to protect our databases, customer information, and courseware library from unauthorized access.  

4 

COMPETITION 
In addition to the competing healthcare education delivery methods in the industry, we also have direct competitors. In our workforce 
solutions business segment, a number of companies offer competitive learning management products and talent management modules to 
the  healthcare  industry.  We  compete  with  companies  such  as  Cornerstone  OnDemand,  Healthcare  Source,  Oracle,  SABA,  SAP,  and 
SumTotal Systems that provide their services to multiple industries, including healthcare. We also compete with large medical publishers 
that have operating units that offer learning management systems that focus on healthcare, such as Reed Elsevier Group’s MC Strategies. 
In  our  patient  experience  business  segment,  we  face  competition  from  large  nationally  recognized  research  firms  such  as  Avatar 
International, Gallup, National Research Corporation, Press Ganey Associates, Studer Group, Professional Research Consultants, Inc., and 
others. Our patient experience business also experiences direct competition from vendors who provide research services to other industries 
including Kenexa, which is now owned by IBM, and Foresight, which is now owned by TNS Global. In our provider solutions business 
segment, we see competition primarily from several large companies, such as MD-Staff, Morissey & Associates, and Cactus Software.  

We believe our workforce solutions, which include both products and services that facilitate training, assessment, and development for 
healthcare professionals, a wide assortment of courseware, a mechanism for measuring satisfaction and/or other results, and the ability to 
provide all our services on a single platform over the Internet, provide us with a competitive advantage. In our patient experience business 
segment, we believe our large proprietary database of  survey results, technology infrastructure designed to automate the processing of 
survey results, proprietary core survey instruments and action plan development methodology, and our ability to quickly deliver relevant 
online courseware targeted at addressing survey related findings provide us with a competitive advantage. In our provider solutions business 
segment, we believe the scope and quality of our products, capability to connect medical staff credentialing with provider enrollment, and 
innovative new predictive analytics provide us with a competitive advantage. We believe that the principal competitive factors affecting 
the marketing of our workforce, patient experience, and provider solutions to the healthcare industry include: 

(cid:122) 

(cid:122) 

(cid:122) 

(cid:122) 

(cid:122) 

features of our SaaS-based platform and applications, including reporting, management functionality, ability to manage 
a variety of events or modalities, courseware assignment, curriculum management, documenting competency 
assessments and performance appraisals, scalability, and the ability to track utilization and results;  

scope and variety of Internet-based learning courseware available, including mandated content for OSHA, The Joint 
Commission, patient safety, and HIPAA requirements, ICD-10 training, competency-based content, courseware 
scenarios that drive simulators, courseware that provides CPR certification, as well as the ability of our customers to 
create and host their own web-enabled courseware; 

     our singular focus on the healthcare industry and our deep healthcare expertise; 

scope and quality of professional services offered, including survey execution, implementation, benchmarking, training 
and the expertise and technical knowledge of the customers’ employees; 

competitive pricing, which supports a return on investment to customers when compared to other alternative delivery 
methods;  

(cid:122)   

customer service and support; 

(cid:122) 

(cid:122) 

effectiveness of sales and marketing efforts; and 

     company reputation. 

Collectively, we believe these capabilities provide us with the ability to improve the quality of healthcare by assessing and developing the 
people who deliver care. 

GOVERNMENT REGULATION OF THE INTERNET AND THE HEALTHCARE INDUSTRY 

Regulation of the Internet and the Privacy and Security of Personal Information 
The laws and regulations that govern our business change rapidly. The following are some of the evolving areas of law that are relevant to 
our business: 

(cid:122) 

(cid:122) 

Privacy and Security Laws. Federal, state and foreign privacy and security regulations and other laws restricting the 
collection, use, security and disclosure of personal information limit our ability to collect information or use and disclose 
the information in our databases or derived from other sources to generate revenues. It may be costly to implement 
security or other measures designed to comply with any new legislation.  

Content Regulation. Both foreign and domestic governments have adopted and proposed laws governing the content of 
material transmitted over the Internet. These include laws relating to obscenity, indecency, libel and defamation. We 
could be liable if content delivered by us violates these regulations. 

5 

 
 
 
 
 
(cid:122) 

(cid:122) 

Information Security Accountability Regulation.   As a business associate of our customers, we are required to report 
certain breaches of protected health information to our customers, which must in turn notify affected individuals, the 
U.S. Department of Health and Human Services (HHS) and, in certain situations involving large breaches, the media. 
All non-permitted uses or disclosures of unsecured, protected health information are presumed to be breaches unless 
the covered entity or business associate establishes that there is a low probability the information has been compromised. 
In addition, we are subject to certain state laws that relate to privacy or the reporting of security breaches. For example, 
California law requires notification of security breaches involving personal information and medical information. We 
may incur costs to comply with these privacy and security requirements. Because many of these laws are new and there 
is little guidance related to many of these laws, it is difficult to estimate the cost of our compliance with these laws. 
Further, Congress has considered bills that would require companies to engage independent third parties to audit the 
companies’ computer information security. If the Company is required to report a breach of security or if one of the 
Company’s customers is required to report a breach of security by the Company, the Company’s business could be 
negatively impacted. 

Sales and Use Tax. Through December 31, 2015, we collected sales, use or other taxes on taxable transactions in states 
in which we have employees or have a significant level of sales activity. While HealthStream expects that this approach 
is appropriate, other states or foreign jurisdictions may seek to impose tax collection obligations on companies like us 
that engage in online commerce. If they do, these obligations could limit the growth of electronic commerce in general 
and limit our ability to profit from the sale of our services over the Internet.  

Laws  and regulations directly applicable to  content regulation,  e-commerce,  Internet communications, and the privacy  and security of 
personal information are becoming more prevalent. Congress continues considering laws regarding Internet taxation. The dynamic nature 
of  this  regulatory  environment  increases  the  uncertainty  regarding  the  marketplace  impact  of  such  regulation.  The  enactment  of  any 
additional  laws  or  regulations  may  increase  our  cost  of  conducting  business  or  otherwise  harm  our  business,  financial  condition  and 
operating results. 

Regulation of Education, Training and Other Services for Healthcare Professionals 
Occupational  Safety  and  Health  Administration  (OSHA).  OSHA  regulations  require  employers  to  provide  training  to  employees  to 
minimize the risk of injury from various potential workplace hazards. Employers in the healthcare industry are required to provide training 
with  respect  to  various  topics,  including  blood  borne  pathogens  exposure  control,  laboratory  safety  and  tuberculosis  infection control. 
OSHA regulations require employers to keep records of their employees' completion of training with respect to these workplace hazards. 

The Joint Commission. The Joint Commission mandates that employers in the healthcare industry provide certain workplace safety and 
patient interaction training to employees. Training required by The Joint Commission may include programs on infection control, patient 
bill of rights, radiation safety, and incident reporting. Healthcare organizations are required to provide and document training on these 
topics to receive accreditation from The Joint Commission. In addition, The Joint Commission imposes continuing education requirements 
on physicians that relate to each physician's specific staff appointments. 

Health  Insurance  Portability  and  Accountability  Act  (HIPAA).    HIPAA  regulations  require  certain  organizations  (known  as  covered 
entities),  including  most  healthcare  providers  and  health  plans,  to  adopt  safeguards  regarding  the  use  and  disclosure  of  health-related 
information. HIPAA regulations also require these organizations to provide reasonable and appropriate safeguards to protect the privacy, 
integrity and confidentiality of individually identifiable healthcare information. Covered entities are required to establish, maintain and 
provide training with regard to their policies and procedures for protecting the integrity and confidentiality of individually identifiable 
healthcare  information  and  must  document  training  on  these  topics  to  support  their  compliance.  Certain  HIPAA  privacy  and  security 
requirements  apply  to  (entities  known  as  business  associates  that  handle  individually  identifiable  healthcare  information  on  behalf  of 
covered entities) companies and business associates and their subcontractors may be directly subject to criminal and civil sanctions for 
violations of HIPAA privacy and security standards. 

The  American  Nurses  Credentialing  Center  (ANCC).  ANCC,  a  subsidiary  of  the  American  Nurses  Association  (ANA),  provides 
individuals  and  organizations  throughout  the  nursing  profession  with  the  resources  they  need  to  achieve  practice  excellence.  ANCC's 
internationally renowned credentialing programs certify nurses in specialty practice areas; recognize healthcare organizations for promoting 
safe,  positive  work  environments  through  the  Magnet  Recognition  Program®  and  the  Pathway  to  Excellence®  Program;  and  accredit 
providers of continuing nursing education. In addition, ANCC’s Institute for Credentialing Innovation® offers an array of informational 
and  educational  services  and  products  to  support  its  core  credentialing  programs.  ANCC  certification  exams  validate  nurses’  skills, 
knowledge, and abilities. More than a quarter million nurses have been certified by ANCC since 1990. More than 80,000 advanced practice 
nurses are currently certified by ANCC. The ANCC Magnet Recognition Program® recognizes healthcare organizations that provide the 
very best in nursing care and professionalism in nursing practice. The program also provides a vehicle for disseminating best practices and 
strategies among nursing systems. The ANCC Magnet Recognition Program is a highly recognized standard for nursing excellence.  The 
Pathway to Excellence® Program recognizes the essential elements of a high standard nursing practice environment. The designation is 
earned by healthcare organizations that create work environments where nurses can develop professionally. The award substantiates the 
professional satisfaction of nurses and identifies best places to work. 

6 

 
Continuing Nursing Education (CNE). State nurse practice laws are usually the source of authority for establishing the state board of nursing 
requirements. The state board of nursing establishes the state's CNE requirements for professional nurses. CNE credits are provided through 
accredited  providers  that  have  been  approved  by  the  ANCC  Commission  on  Accreditation  and/or  the  state  board  of  nursing.  CNE 
requirements vary widely from state to state. Thirty-four states require registered nurses to certify that they have accumulated a minimum 
number of CNE credits in order to maintain their licenses. In some states, the CNE requirement only applies to re-licensure of advance 
practice nurses, or additional CNEs may be required of this category of nurses. Required CNE ranges from 12 to 45 credits annually, with 
reporting generally on a bi-annual basis. Board certifications (e.g., CNOR – certification of perioperative nursing) also require CNE credits, 
with certain percentages required in specific categories based on the certification type. We are an accredited provider of CNE by the ANCC. 

Continuing Medical Education (CME). State licensing boards, professional organizations and employers require physicians to certify that 
they have accumulated a minimum number of continuing medical education hours to maintain their licenses. Generally, each state's medical 
practice laws authorize the state's board of medicine to establish and track CME requirements.  Forty-eight state medical licensing boards 
currently have CME requirements, as well as Puerto Rico, Guam, and the U.S. Virgin Islands. The number of CME hours required by each 
state ranges from 15 to 50 hours per year. Other sources of CME requirements are state medical societies and practice specialty boards. 
The failure to obtain the requisite amount and type of CME could result in non-renewal of the physician's license to practice medicine 
and/or  membership  in  a  medical  or  practice  specialty  society.  American  Medical  Association  (AMA)  classifies  continuing  medical 
education activities as either Category 1, which includes formal CME activities, or Category 2, which includes most informal activities. 
Sponsors can only designate CME activities for AMA PRA Category 1 Credit™. Most agencies nationwide that require CME participation 
specify AMA PRA Category 1 Credit™. Only institutions and organizations accredited to provide CME can designate an activity for AMA 
PRA  Category  1  Credit™.  The  Accreditation  Council  for  Continuing  Medical  Education  (ACCME)  is  responsible  for  awarding 
accreditation status to state medical societies, medical schools, and other institutions and organizations that provide CME activities for a 
national audience of physicians. Only institutions and organizations are accredited. State medical societies, operating under the aegis of the 
ACCME, accredit institutions and organizations that provide CME activities primarily for physicians within the state or bordering states. 
We are an accredited provider of CME by the ACCME. 

Centers for Medicare & Medicaid Services (CMS). CMS has articulated a vision for health care quality—the right care for every person 
every time. To achieve this vision, CMS is committed to care that is safe, effective, timely, patient-centered, efficient, and equitable. 
Value-based purchasing (VBP), which links payment more directly to the quality of care provided, is a strategy that can help to transform 
the  current payment  system  by  rewarding  providers for delivering high  quality,  efficient  clinical  care.  Through  a  number  of  public 
reporting  programs,  demonstration  projects,  pilot  programs,  and  voluntary  efforts,  CMS  has  launched  VBP  initiatives  in  hospitals, 
physician offices, nursing homes, home health services, and dialysis facilities. Further, pursuant to the Patient Protection and Affordable 
Care Act, as amended by the Healthcare and Education Reconciliation Act of 2010 (collectively, ACA), CMS is implementing a number 
of initiatives designed to link payments to quality and efficiency, including a VBP program for inpatient hospital services. 

Consumer Assessment of Healthcare Providers and Systems (CAHPS). CMS has partnered with AHRQ to develop a standardized survey 
instrument and data collection methodology for measuring patients’ perspectives on hospital care. The intent of the survey is to produce 
comparable data on the patients’ perspectives to allow consumer-based comparisons between hospitals, align incentives to drive hospitals 
to improve their quality of care, and increase the transparency of hospital reporting.  Hospitals must submit data for certain required quality 
measures—which  for  inpatients  includes  the  CAHPS®  Hospital  Survey—in  order  to  receive  the  full  market  basket  increase  to  their 
reimbursement payment rates from CMS. While hospital participation is voluntary, hospitals that fail to submit this survey data will incur 
a reduction of two percentage points in the inpatient market basket update amount for the following federal fiscal year. We have received 
certified vendor designation and will continue to offer CAHPS® Hospital Survey services. In addition, we are a certified vendor approved 
to offer CAHPS® Home Health Care Survey used to measure the experiences of people receiving home health care from Medicare-certified 
home health agencies. We also offer CAHPS® Clinician and Group Survey used to measure patient experiences with health care providers 
and staff in doctor’s offices. 

Medicare and Medicaid Electronic Health Records (EHR) Incentive Programs.  The Medicare and Medicaid EHR Incentive Programs 
provide incentive payments to eligible professionals, eligible hospitals and critical access hospitals (CAHs) as they adopt, implement, 
upgrade or demonstrate meaningful use of certified EHR technology.  By putting into action and meaningfully using an EHR system, 
providers will reap benefits beyond financial incentives–such as reduction in errors, availability of records and data, reminders and 
alerts, clinical decision support, and e-prescribing/refill automation. 

Allied Disciplines. Various allied health professionals are required to obtain continuing education to maintain their licenses. For example, 
emergency medical services personnel may be required to acquire up to 20 continuing education hours per year, all or a portion of which 
can be fulfilled online. These requirements vary by state and depend on the classification of the employee. 

Other  Continuing  Education.  We  are  also  an  accredited  provider  of  continuing  education  and  continuing  pharmacy  education  by  the 
Association of Surgical Technologists, Inc. (AST) and the Accreditation Council for Pharmacy Education (ACPE), respectively. 

7 

Regulation of Educational Program Sponsorship and Support 
There are a variety of laws and regulations that affect the relationships between our medical device and pharmaceutical customers and 
the users of our products and services, including the sponsorship and support of educational programs.  For example,  the Physician 
Payment Sunshine Act (“Sunshine Act”) requires manufacturers of drugs, biological devices and medical devices covered by Medicare, 
Medicaid,  or  the  Children’s  Health  Insurance  Program  to  report  annually  to CMS  payments  and other  transfers of  value,  including 
educational programs, given by such manufacturers to physicians and teaching hospitals, with limited exceptions. CMS has issued a 
final rule implementing the Sunshine Act.  Manufacturers are required to report the physician’s name, business address and national 
provider  identifier  as  well  as  other  information  including  the  value,  date,  form  and  nature  of  what  is  offered.  CMS  publishes  the 
information on its website. Manufacturers that do not meet the reporting obligations will be subject to significant monetary penalties. 

Further, the Office of Inspector General (OIG) has issued Compliance Program Guidance for Pharmaceutical Manufacturers and for the 
Durable  Medical  Equipment,  Prosthetics,  Orthotics,  and  Supply  Industry  (collectively,  the  Guidelines).  The  Guidelines  address 
compliance  risks  raised  by  the  support  of  continuing  educational  activities  by  pharmaceutical  and  medical  device  companies.  The 
Guidelines have affected and may continue to affect the type and extent of commercial support we receive for our continuing education 
activities. The trade associations for the pharmaceutical and medical device industries (PhRMA and AdvaMed, respectively) have also 
promulgated their own codes of ethics that further restrict the interactions between industry and health care professionals. In addition, 
the AMA has established its own code of ethics regarding Gifts to Physicians from Industry to provide standards of conduct for the 
medical  profession.  The  Company  follows  the  rules  and  guidelines  provided  by  ACCME,  ANCC,  and  other  continuing  education 
accrediting bodies to ensure that its continuing education programming is free from commercial bias and consistent with the Guidelines. 

The U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) 
Current FDA and FTC rules and enforcement actions and regulatory policies or those that the FDA or the FTC may develop in the future 
could have a material adverse effect on our ability to provide existing or future applications or services to our end users or obtain the 
necessary corporate sponsorship to do so. The FDA and the FTC regulate the form, content and dissemination of labeling, advertising and 
promotional materials, including direct-to-consumer prescription drug and medical device advertising, prepared by, or for, pharmaceutical, 
biotechnology or  medical device companies.  The  FTC  regulates over-the-counter drug  advertising and, in some cases,  medical device 
advertising. Generally, regulated companies must limit their advertising and promotional materials to discussions of the FDA-approved 
indications and, in limited circumstances, to a limited number of indications not approved by the FDA. Therefore, any truthful or untruthful 
information that promotes the use of pharmaceutical or medical device products that is presented with our services is subject to the FDA 
and FTC requirements and regulatory oversight including criminal, civil and administrative actions. We believe that banner advertisements, 
sponsorship links and any educational programs that lack independent editorial control that we may present with our services could be 
subject to FDA or FTC regulation. While the FDA and the FTC place the principal burden of compliance with advertising and promotional 
regulations on the advertiser, if the FDA or FTC finds that any regulated information presented with our services violates FDA or FTC 
regulations, they may take regulatory action against us or the advertiser or sponsor of that information. In addition, the FDA may adopt 
new regulatory policies that more tightly regulate the format and content of promotional information on the Internet. 

INTELLECTUAL PROPERTY AND OTHER PROPRIETARY RIGHTS 
To protect our proprietary rights, we rely generally on copyright, trademark and trade secret laws; confidentiality agreements and procedures 
with employees, consultants and other third parties; contractual provisions in license agreements with consultants, vendors and customers; 
and use measures designed to control access to our software, documentation and other proprietary information. We own federal trademark 
and  service  mark  registrations  for  several  marks, 
limitation  “EXCELLENCE  THROUGH  INSIGHT’, 
including  without 
“HEALTHSTREAM”, “HOSPITAL DIRECT”, “OR PROTOCOL”, “PATIENT INSIGHTS”, “PHYSICIAN INSIGHTS”, “INSIGHTS 
ONLINE”, “INSIGHT INTO ACTION”, “QUALITY CHECK”, “SIMCENTER”, “SIMMANAGER”, and “SIMSTORE.” We also have 
obtained  registration  of  the  “HEALTHSTREAM”  mark  in  certain  other  countries.  Applications  for  several  trademarks  are  currently 
pending. However, there can be no assurance that we will be successful in obtaining registration of other trademarks for which we have 
applied.  

The courseware that we license to our customers is developed through a combination of license agreements with publishers and authors, 
assignments and work-for-hire arrangements with third parties, and development by employees. We require publishers, authors and other 
third parties to represent and warrant that their content does not infringe on or misappropriate any third-party intellectual property rights 
and that they have the right to provide their content and have obtained all third-party consents necessary to do so. Our publishers, authors 
and other third parties also agree to indemnify us against certain liability we might sustain due to the content they provide. 

If a third party asserts a claim that we have infringed its patents or other intellectual property right, we may be required to redesign our 
products or enter into royalty or licensing agreements. In addition, we license technologies from third parties for incorporation into our 
services. Royalty and licensing agreements with these third parties may not be available on terms acceptable to us, if at all. Additionally, 
despite the steps we have taken to protect our intellectual property and proprietary rights, our efforts may not be adequate. Third parties 
may infringe or misappropriate our intellectual property, and such violations of our intellectual property are difficult to detect and police. 
Competitors may also independently develop technologies that are substantially equivalent or superior to the technologies we employ in 
our products or services. If we fail to protect our proprietary rights adequately, our competitors could offer similar services, potentially 
significantly harming our competitive position and decreasing our revenues. 

8 

AVAILABLE INFORMATION 
The Company files reports with the SEC, including annual reports on Form 10-K, quarterly reports on Form 10-Q and other reports from 
time to time. The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, 
Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-
SEC-0330. The Company is an electronic filer and the SEC maintains an Internet site at http://www.sec.gov that contains the reports, proxy 
and information statements, and other information filed electronically. Our website address is www.healthstream.com. Please note that our 
website address is provided as an inactive textual reference only. We make available free of charge through our website, our annual report 
on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and all amendments to those reports as soon as reasonably 
practicable after such material is electronically filed with or furnished to the SEC. The information provided on our website is not part of 
this report, and is therefore not incorporated by reference unless such information is otherwise specifically referenced elsewhere in this 
report.  

OUR EMPLOYEES 
As of December 31, 2015, we employed 833 full-time and 139 part-time persons, of which 205 persons are employed in our interviewing 
centers. Our success will depend in large part upon our ability to attract and retain qualified employees. We face competition in this regard 
from other companies, but we believe that we maintain good relations with our employees. We are not subject to any collective bargaining 
agreements. 

EXECUTIVE OFFICERS OF THE REGISTRANT 
The following is a brief summary of the business experience of each of the executive officers of the Company. Executive Officers of the 
Company are elected by the Board of Directors and serve at the pleasure of the Board of Directors. The following table sets forth certain 
information regarding the executive officers of the Company: 

Name 
Age 
Robert A. Frist, Jr. ........................   48 
Jeffrey S. Doster ...........................   51 
Gerard M. Hayden, Jr. ..................   61 
J. Edward Pearson ........................   53 
Thomas Schultz ............................   49 
Michael Sousa ..............................   47 

Position 
Chief Executive Officer, President and Chairman of the Board of Directors 
Senior Vice President and Chief Technology Officer 
Senior Vice President and Chief Financial Officer 
Senior Vice President and Chief Operating Officer  
Senior Vice President, Sales 
Senior Vice President and President, Echo, Inc. 

Robert A. Frist, Jr., one of our co-founders, has served as our chief executive officer and chairman of the board of directors since 1990 and 
president since 2001. Mr. Frist is the company’s chief operating decision maker. He graduated with a Bachelor of Science in business with 
concentrations in finance, economics and marketing from Trinity University.  

Jeffrey S. Doster joined the Company in May 2008 as senior vice president and chief technology officer. He earned undergraduate degrees 
in both Economics and Business Administration from Towson University, as well as a Master of Business Administration from Loyola 
College, in Maryland. 

Gerard M. Hayden, Jr. joined the Company as senior vice president and chief financial officer in May 2008.  He earned a Bachelor of Arts 
from the University of Notre Dame and a Master of Science from Northeastern University.  

J. Edward Pearson joined the Company in June 2006 as senior vice president and was promoted to Chief Operating Officer in 2011. He 
earned a Bachelor of Business Administration in accounting from Middle Tennessee State University. 

Thomas Schultz joined the Company in June 2014 as senior vice president of sales. He worked for Lawson Software, a subsidiary of Infor, 
Inc.,  in  various  sales  leadership  roles  for  sixteen  years  prior  to  joining  the  Company.  He  earned  a  Bachelor  of  Arts  from  St.  Mary’s 
University of Minnesota. 

Michael Sousa joined the Company in October 2004, and served as senior vice president of sales from January 2010 to June 2014. In June 
2014,  he  was  promoted  to  senior  vice  president  of  business  development.  In  September  2015,  he  was  named  president  of  Echo,  Inc., 
HealthStream’s Provider Solutions business segment, while continuing to serve as a senior vice president of the Company. He earned a 
Bachelor of Science degree from Boston College and a Master of Business Administration from Boston University.   

9 

 
 
 
Item 1A. Risk Factors 

We believe that the risks and uncertainties described below and elsewhere in this document are the principal material risks facing the 
Company as of the date of this report. In the future, we may become subject to additional risks that are not currently known to us. Our 
business, financial condition or results of operations could be materially adversely affected by any of the following risks and by any 
unknown risks. The trading price of our common stock could decline due to any of the following risks or any unknown risks. 

Risks Related to Our Business Model 

We may be unable to effectively execute our growth strategy which could have an adverse effect on our business and competitive 
position in the industry. 

Our business strategy includes increasing our market share and presence through sales to new customers, additional sales to existing 
customers, introductions of new products and services, and maintaining strong relationships with our existing customers. Some of the 
risks that we may encounter in executing our growth strategy include: 

•   expenses, delays and difficulties of identifying and developing new products or services and integrating such new products or services 

into our existing organization; 

•   inability to leverage our operational and financial systems sufficiently to support our growth; 

•   inability to generate sufficient revenue from new products to offset investment costs; 

•   inability to effectively identify, manage and exploit existing and emerging market opportunities; 

•   inability to maintain our existing customer relationships; 

•   increased competition from new and existing competitors; 

•   lengthy sales cycles, or customers delaying purchasing decisions due to economic conditions; 

•   reduced spending within the training, information and education departments of hospitals within our target market; and 

•   failure of the market for training, information and education in the healthcare industry to grow to a sufficient size or at a sufficient 

rate. 

If any of these risks are realized, our business, and our competitive position in the industry, could suffer. 

We may be unable to effectively identify, complete or integrate the operations of future acquisitions, joint ventures, collaborative 
arrangements or other strategic investments. 

As  part  of  our  growth  strategy,  we  actively  review  possible  acquisitions,  joint  ventures,  collaborative  arrangements  or  strategic 
investments that complement or enhance our business. We may not be able to identify, complete or integrate the operations of  future 
acquisitions,  joint  ventures,  collaborative  arrangements  or  other  strategic  investments.  In  addition,  if  we  finance  acquisitions,  joint 
ventures, collaborative arrangements or other strategic initiatives by issuing equity securities, our existing shareholders may be diluted 
which could affect the market price of our stock. As a result, if we fail to properly evaluate and execute acquisitions and investments, 
our business prospects may be seriously harmed. Some of the risks that we may encounter in implementing our acquisition, joint venture, 
collaborative arrangement or strategic investment strategies include: 

•    expenses,  delays  or  difficulties  in  identifying  and  integrating  acquired  companies  or  joint  venture  operations,  collaborative 

arrangements or other strategic investments into our organization; 

 •   inability to retain personnel associated with acquisitions, joint ventures, collaborative arrangements or other strategic investments; 

•   diversion of management’s attention from other initiatives and/or day-to-day operations to effectively execute our growth strategy; 

and 

•      inability  to  generate  sufficient  revenue,  profit,  and  cash  flow  from  acquisitions,  joint  ventures,  collaborative  arrangements  or 

other strategic investments to offset our investment costs. 

10 

 
Our ability to accurately forecast revenue for certain products and services may be hindered by customer scheduling. 

As revenues from our subscription business continue to increase, a larger portion of our revenues will be predictable; however, quarterly 
performance may be more subject to fluctuations. Our HealthStream Patient Experience Solutions products and services are typically 
contracted by healthcare organizations for multi-year terms, but the frequency, sample size, and timing of survey cycles can vary from 
quarter to quarter and year to year. The contract structure for some Patient Experience Solutions products gives customers latitude about 
when to initiate a survey, which can affect quarterly or annual revenue forecasts. Also, other project-based products, such as certain 
content development and professional services, are subject to the customers’ involvement in the provision of the product or service. 
The timing and magnitude of these project-based product and service contracts may vary widely from quarter to quarter and year to 
year, and thus may affect our ability to accurately forecast quarterly and annual financial performance.  

Our ability to accurately forecast revenue may be affected by lengthy and widely varying sales cycles. 

The period from our initial contact with a potential customer and their first purchase of our solution typically ranges from three to nine 
months, and in some cases has extended much further. The range in the sales cycle can be impacted by multiple factors, including an 
increasing trend towards more formal request for proposal processes and more competition within our industry, as well as formal budget 
timelines which impact timing of purchases by target customers. New products tend to have a longer and more unpredictable revenue 
ramp period. As a result of these factors, we have only limited ability to forecast the timing and type of initial sales. This, in turn, makes 
it more difficult to forecast quarterly and annual financial performance. 

We may not be able to maintain our competitive position against current and potential competitors, especially those with significantly 
greater financial, technical, marketing, or other resources. 

Several of our competitors and many potential competitors have longer operating histories and significantly greater financial, technical, 
marketing, or other resources than we do. We encounter direct competition from both large and small companies and other companies 
focused on workforce development management in the healthcare industry. We also face competition from larger survey and research 
companies. Given the profile and growth of the healthcare industry and the growing need for education, training, simulation, research, 
and  information,  it  is  likely  that  additional  competitors  will  emerge.  We  believe  we  maintain  a  competitive  advantage  against  our 
competitors by offering a comprehensive array of products and services; however, our lack of market diversification resulting from our 
concentration on the healthcare industry may make us susceptible to losing market share to our competitors who also offer a more robust 
talent management suite to a cross-section of industries. These companies may be able to respond more quickly than we can to new or 
changing  opportunities,  technologies,  standards  or  customer  requirements.  Further,  most  of  our  customer  agreements  are  for  terms 
ranging from one to four or five years, with no obligation to renew. The short terms of these agreements may enable customers to more 
easily shift to one of our competitors. 

The failure to maintain and strengthen our relationships with strategic partners or significant changes in the terms of the agreements 
we have with them may have an adverse impact on our ability to successfully market our products and services. 

We have entered into contracts with strategic partners, including content, technology, and retail channel vendors. Our ability to increase 
the sales of our products and services depends in part upon maintaining and strengthening relationships with these current and future 
strategic partners. Most of these contracts are on a non-exclusive basis. Certain strategic partners may offer products and services from 
multiple distinct companies, including, in some instances, products or services which may compete with our products and services. 
Moreover, under contracts with some of our strategic partners, we may be bound by provisions that restrict our ability to market and 
sell our products and services to certain potential customers. The success of these contractual arrangements will depend in part upon 
the strategic partners’ own competitive, marketing, and strategic considerations, including the relative advantages  for such strategic 
partners in using alternative products being developed and marketed by them or our competitors, rather than our products and services. 

We cannot guarantee that we will be able to maintain and strengthen our relationships with strategic partners, that we will be successful 
in effectively integrating such partners’ products and technology into our own, or that such relationships will be successful in generating 
additional revenue. If any of these strategic partners have negative experiences with our products and services, or seek to amend the 
financial or other terms of the contracts we have with them, we may need to increase our organizational focus on the types of services 
and solutions they sell and alter our development, integration, and/or distribution strategies, which may divert our planned  efforts and 
resources from other projects. 

Lastly, we could be subject to claims and liability, as a result of the activities, products, or services of these strategic partners, and/or 
our  acts  or  omissions  with  regard  to  these  strategic  partners.  Even  if  these  claims  do  not  result  in  liability  to  us,  investigating  and 
defending these claims could be expensive, time-consuming and result in suspension of or interference with certain offerings to our 
clients and/or adverse publicity that could harm our business.      

11 

We may not be able to retain distribution rights from our content partners, and this could affect projected growth in courseware 
subscription revenue. 

Most of our agreements with content providers are for initial terms of two to three years. The content partners may choose not to renew 
their agreements with us or may terminate the agreements early if we do not fulfill our contractual obligations. If a significant number 
of our content providers terminate or fail to renew their agreements with us on acceptable terms, it could result in a reduction in the 
number of courses we are able to distribute, causing decreased revenues. Most of our agreements with our content partners are non-
exclusive, and our competitors offer, or could offer, training, development and continuing education content that is similar to or the 
same as ours. If publishers and authors, including our current content partners offer information to users or our competitors on more 
favorable terms than those offered to us, or increase our license fees, our competitive position and our profit margins and prospects 
could be harmed. In addition, the failure by our content partners to deliver high-quality content and to revise their content in response 
to user demand and evolving healthcare advances and trends could result in customer dissatisfaction and inhibit our ability to attract 
and retain subscribers of our courseware offerings. 

We may not be able to develop new products and services, or enhancements to our existing products and services, or be able to 
achieve widespread acceptance of new products, services or features, or keep pace with technological developments. 

Our growth strategy depends in part on our ability to generate revenue growth through sales to new customers as well as increasing 
sales  of  additional  courseware  subscriptions  and other  products  and  services  to  existing  customers.  Our  identification of  additional 
features, content, products and services may not result in timely development of complementary products. In addition, the success of 
certain new products and services may be dependent on continued growth in our customer base. We are not able to accurately predict 
the volume or speed with which existing and new customers will adopt such new products and services. Because healthcare training 
continues to change and evolve, we may be unable to accurately predict and develop new products, features, content and other products 
to  address  the  needs  of  the  healthcare  industry.  Further,  the  new  products,  services  and  enhancements  we  develop  may  introduce 
significant defects into or otherwise negatively impact our core software platform. While all new products and services are subject to 
testing and quality control, all software and software-based services are subject to errors and malfunctions. If we release new products, 
services and/or enhancements with bugs, defects or errors or that cause bugs, defects or errors in existing products, it could result in 
lost revenues, reduced ability to meet contractual obligations and would be detrimental to our business and reputation. If new products, 
features,  or  content  are  not  accepted  or  integrated  by  new  or  existing  customers,  we  may  not  be  able  to  recover  the  cost  of  this 
development and our financial performance will be harmed. Continued growth of our customer population is dependent on our ability 
to continue to provide relevant products and services in a timely manner. The success of our business will depend on our ability to 
continue providing our products and services as well as enhancing our courseware, product and service offerings that address the needs 
of healthcare organizations. 

We may be unable to continue to license our third party software, on which a portion of our product and service offerings rely,  or 
we may experience errors in this software, which could increase our costs and decrease our revenue. 

We use technology components in some of our products that have been licensed from third parties. Future licenses to these technologies 
may not be available to us on commercially reasonable terms, or at all. The loss of or inability to obtain or maintain any of these licenses 
could result in delays in the introduction of new products and services or could force us to discontinue offering portions of our workforce 
development  or  patient  experience  solutions  until  equivalent  technology,  if  available,  is  identified,  licensed  and  integrated.  The 
operation of our products would be impaired if errors occur in third party technology or content that we incorporate, and we may incur 
additional costs to repair or replace the defective technology or content. It may be difficult for us to correct any errors in third party 
products because the products are not within our control. Accordingly, our revenue could decrease and our costs could increase in the 
event of any errors in this technology. Furthermore, we may become subject to legal claims related to licensed technology based on 
product  liability,  infringement  of  intellectual  property  or  other  legal  theories.  Even  if  these  claims  do  not  result  in  liability  to  us, 
investigating and defending these claims could be expensive, time-consuming and result in suspension of or interference with certain 
offerings to our clients and/or adverse publicity that could harm our business. 

Financial Risks 

A significant portion of our revenue is generated from a relatively small number of customers. 

We derive a substantial portion of our revenues from a relatively small number of customers. A termination of our agreements with any 
of our significant customers or a failure of these customers to renew their contracts on favorable terms, or at all, could have a material 
adverse effect on our business. 

12 

A significant portion of our business is subject to renewal each year. Therefore, renewals have a significant impact on our revenue 
and operating results.    

For  the  year  ended  December  31,  2015,  approximately  74%  of  our  net  revenue  was  derived  from  our  subscription-based  solution 
products.  Our  subscription-based  customers  have  no  obligation  to  renew  their  subscriptions  for  our  products  or  services  after  the 
expiration of the subscription agreement, and in fact, some customers have elected not to renew their subscription. In addition, our 
customers may renew at a lower pricing or activity level. Our customers’ renewals may decline or fluctuate as a result of a number of 
factors, including but not limited to their dissatisfaction with our service, a dissipation or cessation of their need for one or more of our 
products or services, pricing or competitive product offerings. If we are unable to renew a substantial portion of the contracts that are 
up for renewal or maintain our pricing, our revenue could be adversely affected, which would have a material adverse effect on our 
results of operations and financial position. For example, the requirement mandated by CMS for healthcare organizations to transition 
to the ICD-10 coding system, effective in October 2015, generated significant demand for our ICD-10 readiness training courseware 
from  2012  through  2015,  when  subscriptions  for  that  product  positively  influenced  the  Company’s  revenue  and  operating  income. 
However, sales of that product have ceased and revenue and operating income from that product will significantly decline during 2016 
compared to the previous year since there will not be renewals of that product. HealthStream Patient Experience Solutions product and 
service contracts typically range from one to three years in length, and customers are not obligated to renew their contract with us after 
their contract expires. If our customers do not renew their arrangements for our services, or if their activity levels decline, our revenue 
may decline and our business will suffer. 

We may be unable to accurately predict the timing of revenue recognition from sales activity as it is often dependent on achieving 
certain events or performance milestones, and this inability could impact our operating results. 

Our  ability  to  recognize  revenue  is  dependent  upon  several  factors  including  the  transfer  of  customer-specific  information  such  as 
unique  subscriber  IDs,  which  are  required  for  us  to  implement  customers  on  our  subscription-based  platform  and  certain  platform 
applications. Accordingly, if customers do not provide us with the specified information in a timely manner, our ability to recognize 
revenue will be delayed, which could adversely impact our operating results. In addition,  implementation completion and acceptance 
of our subscription-based platform and certain platform applications  by our customers must be achieved, survey responses must be 
received  and  tabulated,  and  delivery  of  courseware  is  required  in  connection  with  subscription-based  products  for  us  to  recognize 
revenue.   

Because we recognize revenue from subscriptions for our products and services over the term of the subscription period, downturns 
or upturns in sales may not be immediately reflected in our operating results. 

During the year ended December 31, 2015, we recognized approximately 74% of our revenue from customers monthly over the terms 
of their subscription agreements, which have initial contract terms ranging from one to five years. As a result, much of the revenue we 
report in each quarter is related to subscription agreements entered into during previous quarters. Consequently, a decline in new or 
renewed  subscription  agreements  in  any  one  quarter  will  not  necessarily  be  fully  reflected  in  the  revenue  in  that  quarter  and  will 
negatively affect our revenue in future quarters. In addition, we may be unable to adjust our cost structure to reflect this reduced revenue. 
Accordingly, the effect of significant downturns in sales and market acceptance of our products and services may not be fully reflected 
in our results of operations until future periods. Additionally, our subscription model also makes it difficult for us to rapidly increase 
our revenue through additional sales in any period, as revenue from new customers must be recognized over the applicable subscription 
term. Finally, the majority of costs associated with our sales cycles are incurred up front before revenue recognition commences, and 
therefore periods of strong sales performance may increase our costs in the near term negatively affecting our financial performance. 

We may not be able to meet our strategic business objectives unless we obtain additional financing, which may not be available to 
us on favorable terms, or at all. 

We believe that our existing cash and cash equivalents, marketable securities, cash generated from operations, and available borrowings 
under our revolving credit facility will be sufficient to meet anticipated working capital needs, new product development and capital 
expenditures for at least the next 12 months. However, we may need to raise additional funds in order to: 

•    develop new, or enhance existing, services or products; 

•    respond to competitive pressures; 

•    finance working capital requirements; 

•    acquire or invest in complementary businesses, technologies, content or products; or 

•    otherwise effectively execute our growth strategy. 

At December 31, 2015, we had approximately $149.0 million in cash, cash equivalents, and marketable securities. We also have up to 
$50.0 million of availability under our Revolving Credit Facility, subject to certain covenants, which expires in November 2017. We 
expect to incur between $14.0 and $16.0 million of capital expenditures, software development and content purchases during 2016. We 

13 

  
  
  
  
  
  
  
  
  
  
actively review possible business acquisitions to complement or enhance our products and services. We may not have adequate cash 
and investments or availability under our Revolving Credit Facility to consummate one or more of these acquisitions. We cannot assure 
you that if we need additional financing that it will be available on terms favorable to us, or at all. If adequate funds are not available 
or are not available on acceptable terms, our ability to fund expansion, take advantage of available opportunities, develop or enhance 
services or products or otherwise respond to competitive pressures would be significantly limited. If we raise additional funds by issuing 
equity or convertible debt securities, the percentage ownership of our existing shareholders may be reduced.   

We have significant goodwill and identifiable intangible assets recorded on our balance sheet that may be subject to impairment 
losses that would reduce our reported assets and earnings. 

As of December 31, 2015, our balance sheet included goodwill of $83.1 million and identifiable intangible assets  of $56.0 million. 
There are inherent uncertainties in the estimates, judgments and assumptions used in assessing recoverability of goodwill and intangible 
assets.  Economic,  legal,  regulatory,  competitive,  reputational,  contractual,  and  other  factors  could  result  in  future  declines  in  the 
operating  results  of our business  units  or  market  value  declines  that  do not  support  the  carrying  value  of  goodwill  and  identifiable 
intangible assets. If the value of our goodwill and/or intangible assets is impaired, accounting rules require us to reduce their carrying 
value and report an impairment charge, which would reduce our reported assets and earnings for the period in which an impairment is 
recognized. 

The current uncertain economic environment may have a negative impact on our customers and us which could have a significant 
impact on our revenue, operating results and financial condition. 

It is difficult to predict the full magnitude and duration of the current uncertain economic environment and its related impact on our 
customers, suppliers and our company. For example, our customers may experience fluctuations or declines in their business and as a 
consequence, some customers may choose to invest less in information technology assets for their business which, in turn, could have 
an impact on us. The potential negative effects on us include, but are not limited to, reductions in our renewal and revenue growth rates, 
shorter contract terms, pricing pressures, and delays in payments from customers that increase our accounts receivable resulting in a 
deterioration  of  our  cash  flow  and  working  capital  position.  We  continue  to  monitor  general  economic  conditions,  however,  and 
depending on the severity and/or duration of any economic downturn, these circumstances could have a material adverse effect on our 
revenue, results from operations and financial condition. In addition, because our clients are concentrated in the healthcare industry, 
our revenue and operating results may be adversely affected by changes in regulations, a business downturn in the healthcare industry, 
or consolidation with respect to the healthcare industry.   

We may not be able to demonstrate compliance with Sarbanes-Oxley Section 404 in a timely manner, and the correction of any 
deficiencies identified during annual audits may be costly and could harm our business. 

Sarbanes-Oxley Section 404 requires our management to report on, and requires our independent public accounting firm to attest to, 
the effectiveness of our internal controls over financial reporting. The rules governing the standards to be met are complex  and will 
require significant process review, documentation and testing, as well as possible remediation efforts for any identified deficiencies. 
This process of review, documentation, testing and remediation will result in increased expenses and require significant attention from 
management and other internal and external resources. Any material weaknesses identified during this process may preclude us from 
asserting the effectiveness of our internal controls. This may negatively affect our stock price if we cannot effectively remediate the 
issues identified in a timely manner. 

Changes in generally accepted accounting principles (GAAP) and other accounting regulations and interpretations could require 
us to delay recognition of revenue and/or accelerate the recognition of expenses, resulting in lower earnings. 

While we believe we correctly account for and recognize revenue and expenses, any changes in GAAP or other accounting regulations 
and  interpretations  concerning  revenue  and  expense  recognition  could  decrease  our  revenue  or  increase  our  expenses.  Changes  to 
regulations concerning revenue recognition could require us to alter our current revenue accounting practices and cause us to either 
defer  revenue  into  a  future  period,  or  to  recognize  lower  revenue  in  a  current  period.  Likewise,  changes  to  regulations  concerning 
expense recognition could require us to alter our current expense accounting practices and cause us to defer recognition of expense into 
a future period, or to recognize increased expenses in a current period. Changes to either revenue recognition or expense recognition 
accounting practices could affect our financial performance.   

Risks Related to Sales, Marketing and Competition 

Our operating margins could be affected if our ongoing refinement to pricing models for our products and services is not accepted 
by our customers and the market. 

We continue to make changes in our pricing and our product and service offerings to increase revenue and to meet the needs of our 
customers. We  cannot predict whether  our  current pricing  and products  and  services,  or  any  ongoing  refinements  we  make  will be 
accepted by our existing customer base or by prospective customers. If our customers and potential customers decide not to accept our 
current or future pricing or product and service offerings, it could have a material adverse effect on our business. 

14 

Risks Related to Operations 

We may be unable to adequately develop our systems, processes and support in a manner that will enable us to meet the demand for 
our services. 

We have provided our online products and services for over 16 years and continue to develop our ability to provide our solutions on 
both a subscription and transactional basis over the Internet. Our future success will depend on our ability to effectively develop and 
maintain  the  infrastructure,  including  procurement  of  additional  hardware  and  software,  and  to  implement  the  services,  including 
customer support, necessary to meet the demand for our products and services. Our inability from time to time to successfully develop 
the necessary systems and implement the necessary services on a timely basis has resulted in our customers experiencing some delays, 
interruptions and/or errors in their service. Such delays or interruptions may cause customers to become dissatisfied with our service 
and move to competing providers of traditional and online training and education services. If this happens, our revenue and reputation 
could be adversely affected, which would have a material adverse effect on our financial condition. 

Our business operations could be significantly disrupted if we lose members of, or fail to integrate, our management team. 

Our future performance is substantially dependent on the continued services of our management team and our ability to retain  and 
motivate them. The loss of the services of any of our officers or senior managers could harm our business, as we may not be able to 
find  suitable  replacements.  We  do not  have  employment  agreements  with  any  of  our  key  personnel,  other  than our  chief  executive 
officer, and we do not maintain any “key person” life insurance policies. 

We may not be able to hire and retain a sufficient number of qualified employees and, as a result, we may not be able to effectively 
execute our growth strategy or maintain the quality of our services. 

Our future success will depend on our ability to attract, train, motivate, and retain other highly skilled technical, managerial, marketing, 
customer support, and survey personnel. Competition for certain personnel is intense, especially for developers, web designers and sales 
personnel, and we may be unable to successfully attract sufficiently qualified personnel. We have experienced in the past, and continue 
to experience, difficulty hiring qualified personnel in a timely manner for these positions. The pool of qualified technical personnel, in 
particular, is limited in Nashville, Tennessee, where our headquarters are located. We operate interviewing centers located in Laurel, 
Maryland,  and  Nashville,  Tennessee.  We  may  experience  difficulty  in  maintaining  and  recruiting  qualified  individuals  to  perform 
interviewing  services.  We  will  also  need  to  maintain  or  increase  the  size  of  our  staff  to  support  our  anticipated  growth,  without 
compromising  the  quality  of  our  offerings  or  customer  service.  Our  inability  to  locate,  attract,  hire,  integrate  and  retain  qualified 
personnel in sufficient numbers may reduce the quality of our services and impair our ability to grow. 

We may not be able to upgrade our hardware and software technology infrastructure quickly enough to effectively meet demand for 
our services or our operational needs. 

We must continue to obtain reasonably priced, commercially available hardware and operating software as well as continue to enhance 
our software and systems to accommodate the increased use of our platform, the increased courseware and content in our library, and 
the resulting increase in operational demands on our business. Decisions about hardware and software enhancements are based in part 
on estimated forecasts of the growth in demand for our services. This growth in demand for our services is difficult to forecast and the 
potential audience for our services is widespread and dynamic. If we are unable to increase the data storage and processing capacity of 
our systems at least as fast as the growth in demand, our customers may encounter delays or disruptions in their service. Unscheduled 
downtime  could  harm  our  business  and  also  could  discourage  current  and  potential  customers  from  using  or  continuing  to use  our 
services and reduce future revenue. If we are unable to acquire, update, or enhance our technology infrastructure and systems quickly 
enough to effectively meet increased operational demands on our business, that may also have a material adverse effect on our financial 
condition.   

Our network infrastructure and computer systems and software may fail. 

An  unexpected  event  (including  but  not  limited  to  a  cyber-security  incident,  telecommunications  failure,  fire,  earthquake,  or  other 
catastrophic loss) at our Internet service providers’ facilities or at our on-site data facilities could cause the loss of critical data and 
prevent  us  from  offering  our  products  and  services  for  an  unknown  period  of  time.  System  downtime  could  negatively  affect  our 
reputation and ability to sell our products and services and may expose us to significant third-party claims. Our business interruption 
insurance may not adequately compensate us for losses that may occur. In addition, we rely on third parties to securely store our archived 
data, house our web server and network systems and connect us to the Internet. While our service providers have planned for certain 
contingencies,  the  failure  by  any  of  these  third  parties  to  provide  these  services  satisfactorily  and  our  inability  to  find  suitable 
replacements  would  impair  our  ability  to  access  archives  and  operate  our  systems  and  software,  and  our  customers  may  encounter 
delays. Such disruptions could harm our reputation and cause customers to become dissatisfied and possibly take their business to a 
competing provider, which would adversely affect our revenues. 

15 

We may lose users and lose revenue if our security measures fail. 

If the security measures that we use to protect customer or personal information are ineffective, we may lose users of our services, 
which could reduce our revenue, tarnish our reputation, and subject us to significant liability. We rely on security and authentication 
technology licensed from third parties. With this technology, we perform real-time credit card authorization and verification, as well as 
the encryption of other selected secure customer data. We cannot predict whether these security measures could be circumvented by 
new technological developments. Further, the audit processes and controls used within our production platforms may not be sufficient 
to identify and prevent errors or deliberate misuse. In addition, our software, databases and servers may be vulnerable to computer 
viruses, physical or electronic attacks and similar disruptions. We may need to spend significant resources to protect against security 
breaches or to alleviate problems caused by any breaches. We cannot assure that we can prevent all security breaches. 

A security incident could result in a loss of confidential data, give rise to remediation and other expenses, expose us to liability under 
the Health Insurance Portability and Accountability Act (HIPAA), the Health Information Technology for Economic and Clinical 
Health Act (HITECH), state privacy laws, consumer protection laws, common law theories or other laws, subject us to litigation and 
federal and state governmental inquiries, damage our reputation, and otherwise be disruptive to our business.   

We collect and store sensitive information, including intellectual property and protected health information (“PHI”) and other personally 
identifiable information, on our networks. The secure maintenance of this information is critical to our business operations. We have 
implemented multiple layers of security measures to protect this confidential data through technology, processes, and our people; we 
utilize current security technologies; and our defenses are monitored and routinely tested internally and by external parties. Despite 
these efforts, a security breach or failure could result from a variety of circumstances and events, including third-party action, system 
errors, employee negligence or error, malfeasance, computer viruses, failures during the process of upgrading or replacing software, 
databases, or components thereof, power outages, hardware failures, telecommunication failures, user errors, catastrophic events, or 
threats from malicious persons and groups, new vulnerabilities, and advanced new attacks against information systems create risk of 
security incidents. Like many other organizations, we have experienced data incidents from time to time in the course of our business 
and handled these incidents in accordance with our understanding of the applicable laws. 

In addition, we may experience data incidents again in the future, including incidents more significant than we have experienced to 
date, which could expose us and our customers to penalties under HIPAA or applicable state laws, damage our reputation, and result in 
plaintiff or state Attorney General litigation, especially if a large number of patients are affected or if the compromised information is 
highly sensitive. 

There can be no assurance that we will not be subject to security incidents that bypass our security measures, result in loss of personal 
health information or other data subject to privacy laws or disrupt our information systems or business. As a result, cyber security and 
the continued development and enhancement of our controls, processes and practices designed to protect our information systems from 
attack, damage or unauthorized access remain a priority for us. As cyber  threats continue to evolve, we may be required to expend 
significant additional resources to continue to modify or enhance our protective measures or to investigate and remediate any cyber 
security vulnerabilities. The occurrence of any of these events could result in interruptions, delays, the loss, access, misappropriation, 
disclosure or corruption of data, liability under privacy, security and consumer protection laws or litigation under these or other laws, 
including common law theories, and subject us to federal and state governmental inquiries, any of which could have a material adverse 
effect on our financial position and results of operations and harm our business reputation. 

We may experience errors or omissions in our software products or processes that (i) deliver provider credentialing, privileging and 
payer enrollment services for our hospitals and medical practice customers and (ii) administer and report on hospital performance, 
and these errors could result in action taken against us that could harm our business. 

Hospitals and medical practices use our credentialing, privileging, and payer enrollment software to manage, validate and maintain their 
providers’ credentials and authorization to practice in a particular facility, and to maintain authorization to perform care covered by 
insurance  providers.    In  some  instances,  we  also  rely  on  information  from  sources  outside  the  Company  that  we  then  use  in  our 
credentialing and privileging products.  If errors or omissions occur that inaccurately validate or invalidate the credentials of a provider, 
or improperly deny or authorize a provider to practice in a hospital or medical practice, these errors or omissions could result in litigation 
brought against us either by our hospital and medical practice customers, or by the provider.  For example, an important element in a 
malpractice case brought against a hospital or other provider would often be the validation of proper credentialing for the provider, and 
any errors or omissions in our products that provide these services could subject us to claims.  Further, a list of providers’ privileges are 
made available to the general public by hospitals and medical practices, and errors in credentialing and privileging may result in damage 
to that hospital’s or medical practice’s reputation.   

Certain survey data collected and reported by us, such as the survey data included as part of our CAHPS® Hospital survey is used by 
CMS to determine, in part, the amount of reimbursement payments to hospitals, and any errors in data collection, survey sampling, or 
statistical reporting could result in reduced reimbursements to our hospital customers if we are unable to correct these errors, and this 
could, in turn, result in litigation against us. Further, this survey data reported to CMS is then published by CMS to the general public, 
and any errors we experience that result in incorrect scoring on our hospital customer may result in damage to that hospital’s reputation, 
and the hospital may in turn bring litigation against us.  

16 

 
We may be required to indemnify against such claims, and defending against any such claims could be costly, time consuming and 
could negatively affect our business. 

Risks Related to Government Regulation, Content and Intellectual Property 

Government regulation may subject us to investigation, litigation, or liability or require us to change the way we do business. 

The laws and regulations that govern our business change rapidly. Evolving areas of law that are relevant to our business include privacy 
and security laws, proposed encryption laws, content regulation, information security accountability regulation, sales and use tax laws 
and regulations and attempts to regulate activities on the Internet. In addition to being directly subject to certain requirements of the 
HIPAA  privacy  and  security  regulations,  we  are  required  through  contracts  with  our  customers  known  as  “business  associate 
agreements” to protect the privacy and security of certain personal and health related information. Our current and past privacy and 
security practices, including any breaches of PHI or other data, could also be subject to review or other investigation by various state 
and federal regulatory authorities or could become the subject of future pending or threatened litigation.  

The rapidly evolving and uncertain regulatory and technology environment could require us to change how we do business or incur 
additional costs.  Further, we cannot predict how changes to these laws and regulations might affect our business.  Failure to comply 
with applicable laws and regulations, including those governing privacy and security, could subject us to civil and criminal penalties, 
subject us to contractual penalties (including termination of our customer agreements), adversely affect our ability to retain clients and 
attract new clients, damage our reputation and have a detrimental impact on our business.   

We may not be able to maintain our certification to conduct CMS mandated surveys, and this could adversely affect our business. 

Our survey product offerings include providing survey services to assist customers in their compliance with CMS regulations. We are 
currently  designated  by  CMS  as  a  certified  vendor  to  offer  CAHPS®  Hospital  Surveys  and  CAHPS®  Home  Health  Care  Surveys, 
including data collection and submission services. We are also a certified vendor for CG-CAHPS; ICH-CAHPS, ED-CAHPS; PCMH-
CAHPS; Hospice CAHPS; and ACO-CAHPS.  If we are unable to maintain these certifications, or secure certifications for future CMS 
mandated surveys, we would not be able to administer these survey instruments for our customers and our business may suffer.   

Any reduction or change in the regulation of continuing education and training in the healthcare industry may adversely affect our 
business. 

Our business model is dependent in part on required training and continuing education for healthcare professionals and other healthcare 
workers resulting from regulations of state and federal agencies, state licensing boards and professional organizations. Any change in 
these regulations that reduce the requirements for continuing education and training for the healthcare industry could harm our business. 
In addition, a portion of our business with pharmaceutical and medical device manufacturers and hospitals is predicated on our ability 
to  maintain  accreditation  status  with  organizations  such  as  the  ACCME,  ANCC,  and  ACPE.  The  failure  to  maintain  status  as  an 
accredited provider could have a detrimental effect on our business. 

We may be liable to third parties for content that is available from our online library. 

We may be liable to third parties for the content in our online library if the text, graphics, software or other content in our library violates 
copyright,  trademark,  or  other  intellectual  property  rights,  our  content  partners  violate  their  contractual  obligations  to  others  by 
providing content to our library, or the content does not conform to accepted standards of care in the healthcare profession. We attempt 
to minimize these types of liabilities by requiring representations and warranties relating to our content partners’ ownership of the rights 
to distribute as well as the accuracy of their content. We also take necessary measures to review this content ourselves. Although our 
agreements with our content partners in most instances contain provisions providing for indemnification by the content providers in the 
event of inaccurate content, our content partners may not have the financial resources to meet this obligation. Alleged liability could 
harm our business by damaging our reputation, requiring us to incur legal costs in defense, exposing us to awards of damages and costs, 
and diverting management’s attention away from our business. 

Protection of certain intellectual property may be difficult and costly, and our inability to protect our intellectual property could 
reduce the value of our products and services. 

Despite  our  efforts  to  protect  our  intellectual  proprietary  rights,  a  third  party  could,  without  authorization,  copy  or  otherwise 
misappropriate our content, information from our databases, or other intellectual property. Our agreements with employees, consultants 
and others who participate in development activities could be breached and result in our trade secrets becoming known, or our trade 
secrets and other intellectual property could be independently developed by competitors. We may not have adequate remedies for such 
breaches  or  protections  against  such  competitor  developments.  In  addition,  the  laws  of  some  foreign  countries  do  not  protect  our 
proprietary rights to the same extent as the laws of the United States, and effective intellectual property protection may not be available 
in those jurisdictions. We currently own several applications and registrations for trademarks and domain names in the United States 
and other countries as well as certain common law trademarks and service marks.  The current system for registering, allocating and 
managing domain names has been the subject of litigation and proposed regulatory reform.  Additionally, legislative proposals have 
been made by the federal government that would afford broad protection to owners of databases of information, such as stock quotes. 
This protection of databases already exists in the European Union.  

17 

Our business could be harmed if unauthorized parties infringe upon or misappropriate our intellectual property, proprietary s ystems, 
content, platform, services or other information. Our efforts to protect our intellectual property through copyright, trademarks and other 
controls may not be adequate. For instance, we may not be able to secure trademark or service mark registrations for marks in the United 
States or in foreign countries, or to secure patents for our proprietary products and services, and even if we are successful in obtaining 
patent and/or trademark registrations, these registrations may be opposed or invalidated by a third party. 

There has been substantial litigation in the computer and online industries regarding intellectual property assets, particularly patents. 
Third parties may claim infringement by us with respect to current and future products, trademarks or other proprietary rights, and we 
may counterclaim against such third parties in such actions. Any such claims or counterclaims could be time-consuming, result in costly 
litigation,  divert  management’s  attention,  cause  product  release  delays,  require  us  to  redesign  our  products,  restrict  our  use  of  the 
intellectual property subject to such claim, or require us to enter into royalty or licensing agreements, any of which could have a material 
adverse effect upon our business, financial condition and operating results. Such royalty and licensing agreements may not be available 
on terms acceptable to us, if at all. 

We may be liable for infringing the intellectual property rights of others. 

Our competitors may develop similar intellectual property, duplicate our products and/or services, or design around any patents or other 
intellectual property rights we hold. In the future, litigation may be necessary to enforce our intellectual property rights or to determine 
the validity and scope of the patents, intellectual property or other proprietary rights of third parties, which could be time consuming 
and costly and have an adverse effect on our business and financial condition. Intellectual property infringement claims could be made 
against us, especially as the number of our competitors grows. These claims, even if not meritorious, could be expensive and divert our 
attention  from  operating  our  company  and  result  in  a  temporary  inability  to  use  the  intellectual  property  subject  to  such  claim.  In 
addition, if we and/or our affiliates and customers become liable to third parties for infringing their intellectual property rights, we could 
be required to pay a substantial damage award and develop comparable non-infringing intellectual property, to obtain a license, or to 
cease providing the content or services that contain the infringing intellectual property. We may be unable to develop non-infringing 
intellectual property or obtain a license on commercially reasonable terms, if at all. 

Item 1B. Unresolved Staff Comments 

None. 

Item 2. Properties 

Our principal office is located in Nashville,  Tennessee, which is primarily used to support our workforce development operations and 
corporate functions. Our lease for approximately 73,000 square feet at this location expires in April 2017. The lease provides for a two-year 
renewal option with rates increasing during the renewal period. We also lease other facilities in Laurel, Maryland; Nashville, Tennessee; 
Jericho, New York; Brentwood, Tennessee;  San Diego, Colorado; Boulder, Colorado; and Pensacola,  Florida.  The facilities in Laurel, 
Maryland and Nashville,  Tennessee are used to support our survey operations, while the other  leased locations are satellite offices for 
acquired businesses. 

Item 3. Legal Proceedings 

None. 

Item 4. Mine Safety Disclosures 

Not applicable. 

18 

 
 
 
PART II 

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Our common stock is traded on the NASDAQ Global Select Market under the symbol “HSTM”. Our common stock began trading on the 
NASDAQ National Market on April 14, 2000. 

The following table sets forth, for each quarter of the two most recent years, the high and low closing prices per share of our common stock 
as reported on the NASDAQ Global Select Market: 

First Quarter ......................................................................................................  
Second Quarter .................................................................................................  
Third Quarter ....................................................................................................  
Fourth Quarter ..................................................................................................  

Common Stock Price 

2015 

High 
  $  30.36 
31.91 
32.14 
25.63 

Low 
  $  24.63 
25.15 
21.60 
21.31 

2014 

High 
  $  34.43 
27.10 
27.14 
31.95 

Low 
  $  26.49 
21.02 
21.80 
23.38 

As of February 17, 2016, the Company had a total of 8,086 shareholders, including 650 registered holders and 7,436 beneficial holders.  

SHARE REPURCHASE PROGRAM  
In February 2016, our Board of Directors authorized a share repurchase program for up to $25 million of our outstanding common stock. 
Repurchases will be made under the repurchase program in accordance with applicable securities laws and may be made at management’s 
discretion from time to time in the open market, through privately negotiated transactions, or otherwise. The share repurchase program will 
terminate on the earlier of December 31, 2016 or when the maximum dollar amount has been expended. The share repurchase program 
may be suspended or discontinued at any time. 

DIVIDEND POLICY  
We have never declared or paid any cash dividends on our common stock, and we do not anticipate paying cash dividends in the foreseeable 
future. We intend to retain earnings for use in the operation of our business. 

See the table labeled “Securities Authorized for Issuance Under Equity Compensation Plans” to be contained in our 2016 Proxy Statement, 
incorporated by reference in Part III, Item 12 of this Annual Report on Form 10-K. 

19 

 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
   
   
 
   
   
   
   
 
   
   
 
 
 
 
STOCK PERFORMANCE GRAPH 
The graph below compares HealthStream, Inc.’s cumulative total shareholder return on common stock with the cumulative total 
returns of companies on the NASDAQ Composite Index and the NASDAQ Computer & Data Processing Index for each of the last 
five fiscal years ended December 31, 2015, assuming an initial investment of $100. Data for the NASDAQ Composite Index and the 
NASDAQ Computer & Data Processing Index assume the reinvestment of dividends. 

The comparisons in the graph below are based on historical data and are not necessarily indicative of future performance of our 
common stock. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN (1) 
Among HealthStream, Inc., The NASDAQ Composite Index 
And The NASDAQ Computer & Data Processing Index 

$500

$400

$300

$200

$100

$0

HealthStream, Inc.

NASDAQ Composite

NASDAQ Computer & Data
Processing

12/10
100.00

100.00

12/11
229.48

100.53

12/12
302.36

116.92

12/13
405.80

166.19

12/14
366.67

188.78

12/15
273.63

199.95

100.00

100.83

108.27

165.81

190.41

224.42

HealthStream, Inc.

NASDAQ Composite

NASDAQ Computer & Data Processing

(1) $100 invested on 12/31/10 in stock or index, including reinvestment of dividends. Fiscal year ending December 31. 

RECENT SALES OF UNREGISTERED SECURITIES 

None.  

ISSUER PURCHASES OF EQUITY SECURITIES 

None.  

20 

 
 
 
 
 
 
 
Item 6. Selected Financial Data(cid:3)

The  selected  statement  of  income  and  balance  sheet  data  for  the  past  five  years  are  derived  from  our  audited  consolidated  financial 
statements. You should read the following selected financial data in conjunction with our consolidated financial statements and the notes 
to those statements and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” located elsewhere in 
this report. 

HealthStream acquired Decision Critical, Inc. on June 29, 2012, Sy.Med Development, Inc. on October 19, 2012, substantially all of the 
assets of BLG on September 9, 2013, HCCS on March 3, 2014 and HLS on March 16, 2015. The results of operations for these acquired 
companies are included within our consolidated statement of income data effective from the respective date of acquisition. Revenues may 
be subject to fluctuations as discussed further in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” 
located elsewhere in this report. As a result of these factors, the annual results presented below are not comparable. The operating results 
for any single year are not necessarily indicative of the results to be expected in the future. 

Year Ended December 31, 
(in thousands, except per share data) 
2013 

2014 

2012 

2011 

2015 

STATEMENT OF INCOME DATA: 
Revenues, net  ................................................................................ 
Total operating costs and expenses ..........................................  
Operating income .....................................................................  

Net income ................................................................................  

Net income per share – basic  ...........................................  
Net income per share – diluted .........................................  
Weighted average shares of common stock outstanding – basic  
Weighted average shares of common stock outstanding – diluted 

BALANCE SHEET DATA: 
Cash and cash equivalents ........................................................  
Marketable securities – short and long term ............................  
Accounts receivable, net  ..........................................................  
Goodwill and intangible assets  ................................................  
Working capital  .......................................................................  
Total assets ...............................................................................  
Deferred revenue – current and noncurrent  ............................  
Shareholders’ equity  ..............................................................  

$  209,002 
  195,445 
13,557 

$  170,690 
  154,315 
16,375 

$  132,274 
  117,608 
14,666 

$  103,732 
90,273 
13,459 

$  82,066 
70,728 
11,338 

$ 

$ 
$ 

8,621 

$  10,394 

0.29 
0.28 
30,057 
30,436 

$ 
$ 

0.38 
0.37 
27,570 
28,023 

$ 

$ 
$ 

8,418 

0.31 
0.30 
26,853 
27,663 

$ 

$ 
$ 

7,645 

0.29 
0.28 
26,128 
27,507 

$ 

$ 
$ 

6,944 

0.31 
0.29 
22,445 
23,748 

  $  82,010 
66,976 
36,348 
139,039 
120,459 
379,569 
69,448 
280,320 

  $  81,995 
38,973 
33,167 
56,709 
97,352 
257,262 
57,373 
167,859 

  $  59,537 
48,659 
25,314 
44,616 
90,912 
212,594 
38,168 
149,433 

  $  41,365 
51,952 
15,348 
38,104 
83,259 
174,528 
23,146 
132,196 

  $  76,904 
12,548 
16,014 
23,104 
78,631 
154,237 
22,759 
120,915 

Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion of the financial condition and results of operations of HealthStream should be read in conjunction with “Selected 
Financial Data” and HealthStream’s Consolidated Financial Statements and related notes thereto included elsewhere in this report. This 
discussion contains forward-looking statements that involve risks and uncertainties. HealthStream’s actual results may differ significantly 
from the results discussed and those anticipated in these forward-looking statements as a result of many factors, including but not limited 
to those described under “Risk Factors” and elsewhere in this report. 

OVERVIEW  

HealthStream provides workforce development, patient experience, and provider solutions for healthcare organizations—all designed to 
assess  and  develop  the  people  that  deliver  patient  care  which,  in  turn,  supports  the  improvement  of  business  and  clinical  outcomes. 
Workforce development products are used by healthcare organizations to meet a broad range of their training, certification, competency 
assessment, performance appraisal, and development needs. Patient experience products provide our customers information about patients’ 
experiences and how to improve them, workforce engagement, physician relations, and community perceptions of their services. Provider 
products are used by healthcare organizations for provider credentialing, privileging, call center and enrollment needs. HealthStream’s 
customers include healthcare organizations, pharmaceutical and medical device companies, and other participants in the healthcare industry.  

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues  for  the  year  ended  December  31,  2015  were  approximately  $209.0  million  compared  to  $170.7  million  for  the  year  ended 
December 31, 2014, an increase of 22%. Operating income decreased by 17% to $13.6 million for 2015, compared to $16.4 million for 
2014. Net income decreased by 17% to $8.6 million for 2015, compared to $10.4 million for 2014. Earnings per share (EPS) were $0.28 
per share (diluted) for 2015 compared to $0.37 per share (diluted) for 2014. Revenues from HealthStream Workforce Solutions grew by 
20%,  or  $27.0  million;  revenues  from  HealthStream  Patient  Experience  Solutions  grew  by  7%,  or  $2.3  million;  and  revenues  from 
HealthStream Provider Solutions grew by 197%, or $9.0 million. As of December 31, 2015, the Company had approximately 4.62 million 
total subscribers, of which approximately 4.48 million were fully implemented subscribers on its SaaS-based platform. Annualized revenue 
per  implemented  subscriber  increased  to  $36.96  per  subscriber  at the  end  of  2015,  up  from  $34.43 per  subscriber  at  the  end  of  2014, 
representing  a  7%  increase.  As  of  December  31,  2015  cash  and  investment  balances  approximated  $149.0  million,  and  the  Company 
maintained full availability under its $50.0 million revolving credit facility. 

CRITICAL ACCOUNTING POLICIES AND ESTIMATES 

Revenue Recognition 
Revenues are recognized from subscription-based workforce development products and courseware subscriptions based on a per person 
subscription basis, and in some cases on a per license basis. Fees are based on the size of the facilities’ or organizations’ employee user 
population and the service offerings to which they subscribe. Subscription-based revenue is recognized ratably over the service period of 
the underlying contract. All other service revenues are recognized as the related services are performed or products are delivered.   

Revenues from provider solutions products are predominantly related to software licensing and support/maintenance renewals. Revenues 
derived from the license of installed software products are recognized upon shipment or installation of the software when vendor specific 
objective  evidence  (VSOE)  of  fair  value  for  the  software  license  can  be  established.  Software  support  and  maintenance  revenues  are 
recognized ratably over the term of the related agreement.   

Revenues  from  patient  experience  services  are  recognized  when  survey  results  are  delivered  to  customers  via  either  Internet-based 
reporting  throughout  the survey  period  or  by  providing  final survey  results  once  all  services  are  complete.  A  significant  portion  of 
revenues for survey and reporting services that are provided through the use of Internet-based reporting methodologies are recognized 
using the proportional performance method, reflecting recognition throughout the service period which corresponds with the survey 
cycle  and  reporting  access  by  the  customer,  which  typically  ranges  from  one  to  five  months.  If  survey  results  are  delivered  to  the 
customer after all services have been completed, then the corresponding revenues are recognized in full in the period such results are 
provided to the customer. Coaching and consulting revenues are generally recognized using the proportional performance method as 
these services are performed throughout the contract term. All other revenues are recognized as the related services are performed or 
products are delivered to the customer. Revenues for these services can be subject to seasonal factors based on customers’ requirements 
that can impact the timing, frequency, and volume of survey cycles. 

Revenues from professional services primarily include consulting and courseware development services. Fees are based on the time and 
efforts involved, and revenue is recognized upon completion of performance milestones using the proportional performance method. 

The Company offers training services for clients to facilitate integration of its software solutions. Fees for training are based on the time 
and efforts of the personnel involved. Basic online training is generally included in the initial contract; however, incremental training is fee 
based and revenues are generally recognized upon completion of training services. 

Accounting for Income Taxes 
The Company accounts for income taxes using the asset and liability method, whereby deferred tax assets and liabilities are determined 
based on the temporary differences between the financial statement and tax bases of assets and liabilities measured at tax rates that will be 
in effect for the year in which the differences are expected to affect taxable income. Management periodically assesses the realizability of 
its deferred tax assets, and to the extent that we believe a recovery is not likely, we establish a valuation allowance to reduce the deferred 
tax asset to the amount we estimate will be recoverable. The Company maintains a valuation allowance of approximately $346,000 for 
the portion of its deferred tax assets that are not more likely than not expected to be realized.  

Software Development Costs 
Capitalized  software  development  includes  costs  to  develop  and  maintain  our  products  and  applications,  including  our  SaaS-based 
workforce development platform products and our survey reporting applications, which are accounted for as internal use software. For 
internal use software development, once planning is completed and the software development process begins, internal costs and payments 
to third parties associated with the software development efforts are capitalized when the life expectancy is greater than one year and the 
anticipated cash flows are expected to exceed the cost of the related asset. During 2015 and 2014, we capitalized approximately $7.3 million 
and $5.7 million, respectively, for software development. Such amounts are included in the accompanying  consolidated balance sheets 
under the caption “capitalized software development.” The Company amortizes capitalized software development costs over their expected 
life, which is generally three to five years. Capitalized software development costs are subject to a periodic impairment review in accordance 
with our impairment review policy. In connection with capitalized software development, significant estimates involve the assessment of 
the development period for new products and feature enhancements, as well as the expected useful life of underlying software, feature 
enhancements, or product created. Once capitalized, software development costs are subject to the policies and estimates described below 
regarding goodwill, intangibles and other long-lived assets. 

22 

Goodwill, Intangibles and Other Long-lived Assets 
The Company evaluates goodwill for impairment at the reporting unit level by assessing whether it is more likely than not that the fair 
value of a reporting unit exceeds its carrying value. If this assessment concludes that is more likely than not that the fair value of a reporting 
unit exceeds its carrying value, then goodwill is not considered impaired and no further impairment testing is required. Conversely, if the 
assessment concludes that it is more likely than not that the fair value of a reporting unit is less than its carrying value, a goodwill impairment 
test is performed to compare the fair value of the reporting unit to its carrying value. The Company determines fair value of the reporting 
units using both income and market based models. Our models contain significant assumptions and accounting estimates about discount 
rates, future cash flows and terminal values that could materially affect our operating results or financial position if they were to change 
significantly in the future and could result in an impairment. We perform our goodwill impairment assessment whenever events or changes 
in facts or circumstances indicate that impairment may exist and also during the fourth quarter each year. Intangible assets and other long-
lived assets are also  reviewed for events or changes in facts and circumstances, both internally and externally, which  may indicate an 
impairment is present. We measure any impairment using observable market values or discounted future cash flows from the related long-
lived  assets.  The  cash  flow  estimates  and  discount  rates  incorporate  management’s  best  estimates,  using  appropriate  and  customary 
assumptions and projections at the date of evaluation. 

Allowance for Doubtful Accounts 
The Company estimates the allowance for doubtful accounts using both a specific and non-specific identification method. Management’s 
evaluation includes reviewing past due accounts on a case-by-case basis, and determining whether an account should be reserved, based 
on  the  facts  and  circumstances  surrounding  each  potentially  uncollectible  account.  An  allowance  is  also  maintained  for  accounts  not 
specifically identified that may become uncollectible in the future. Uncollectible accounts are written-off in the period management believes 
it has exhausted every opportunity to collect payment from the customer. Bad debt expense is recorded when events or circumstances 
indicate an additional allowance is necessary based on our specific and non-specific identification approach. Our allowance for doubtful 
accounts totaled approximately $303,000 as of December 31, 2015. 

Stock Based Compensation 
The Company recognizes compensation expense using a fair-value based method for costs related to share based payments including stock 
options and restricted share units. Measurement of such compensation expense requires significant estimation and assumptions; however, 
we believe that the Black Scholes option pricing model used for calculating the fair value of our stock based compensation plans provides 
a reasonable measurement methodology using a framework that is widely adopted. 

As of December 31, 2015, the Company had two stock incentive plans which qualified as stock based compensation plans. During the 
years ended December 31, 2015, 2014, and 2013, approximately $3.3 million, $1.6 million, and $1.5 million of stock based compensation 
expense was recorded, respectively. The Company has historically granted equity based awards to both its management group and members 
of the Company’s board of directors on an annual basis, and expects to continue providing equity awards to these groups for the foreseeable 
future. The Company also provides grants of equity based awards when new members of the management group begin their employment, 
or when new board of director members join the Company. As of December 31, 2015, total future compensation cost related to non-vested 
awards not yet recognized was approximately $3.0 million net of estimated forfeitures, with a weighted average expense recognition period 
of 2.3 years. Future compensation expense recognition for new equity based award grants will vary depending on the timing and size of 
new awards granted, changes in the market price or volatility of our common stock, changes in risk-free interest rates, or if actual forfeitures 
vary significantly from initial estimates. 

23 

 
 
RESULTS OF OPERATIONS 

Revenues and Expense Components 
The following descriptions of the components of revenues and expenses apply to the comparison of results of operations. 

Revenues, net. Revenues for our HealthStream  Workforce Solutions business segment primarily  consist of the following products and 
services: provision of services through our SaaS-based platform, authoring tools, a variety of courseware subscriptions, competency and 
performance appraisal tools, implementation and consulting services, content development, online sales training courses (RepDirect™), 
HospitalDirect®, SimVentures, and a variety of other educational activities to serve professionals that work within healthcare organizations. 
Revenues for our HealthStream Patient Experience Solutions business segment consist of quality and satisfaction surveys, data analyses of 
survey results, coaching/consulting services, and other research-based measurement tools focused on patients, employees, physicians, and 
other members of the community. Revenues for our HealthStream Provider Solutions business segment consist of proprietary software 
applications to help facilitate provider credentialing, privileging, call center and enrollment administration for healthcare organizations. 

Cost of Revenues (excluding depreciation and amortization). Cost of revenues (excluding depreciation and amortization) consists primarily 
of salaries and employee benefits, stock based compensation, employee travel and lodging, materials, outsourced phone survey support, 
contract labor, hosting costs, and other direct expenses associated with revenues, as well as royalties paid by us to content providers based 
on a percentage of revenues. Personnel costs within cost of revenues are associated with individuals that facilitate product delivery, provide 
services, conduct, process and manage phone and paper-based surveys, handle customer support calls or inquiries, manage the technology 
infrastructure  for  our  hosted  applications,  manage  content  and  survey  services,  coordinate  content  maintenance  services,  and  provide 
training or implementation services. 

Product Development. Product development consists primarily of salaries and employee benefits, contract labor, stock based compensation, 
costs associated with the development of new software feature enhancements, new products, and costs associated with maintaining and 
developing our platform products. Personnel costs within product development include our systems, application development, and quality 
assurance teams, product managers, and other personnel associated with software and product development. 

Sales and Marketing. Sales and marketing consists primarily of salaries, commissions and employee benefits, stock based compensation, 
employee travel and lodging, advertising, trade shows, promotions, and related marketing costs.  We host a national customer conference 
in Nashville, Tennessee known as “Summit,” a significant portion of the costs of which are included in sales and marketing expenses. 
Personnel costs within sales and marketing include our sales teams and marketing personnel.  

Other General and Administrative Expenses. Other general and administrative expenses consist primarily of salaries and employee benefits, 
stock based compensation, employee travel and lodging, facility costs, office expenses, fees for professional services, business development 
and  acquisition  related  costs,  and  other  operational  expenses.  Personnel  costs  within  general  and  administrative  expenses  include 
individuals associated with normal corporate functions (accounting, legal, business development, human resources, administrative, internal 
information systems, and executive management). 

Depreciation and Amortization. Depreciation and amortization consist of fixed asset depreciation, amortization of intangibles considered 
to have definite lives, and amortization of capitalized software development. 

Other Income (Expense), Net. The primary component of other income is interest income related to interest earned on cash, cash equivalents 
and investments in marketable securities. The primary component of other expense is interest expense related to our revolving credit facility. 
In addition, the income or loss attributed to equity method investments is included in this category. 

2015 Compared to 2014  

Revenues, net. Revenues increased approximately $38.3 million, or 22%, to $209.0 million for 2015 from $170.7 million for 2014. A 
comparison of revenues by business segment is as follows (in thousands): 

Revenues by Business Segment: 

  Workforce  
    Patient Experience 

Provider 

  Total revenues, net  

% of Revenues 
    Workforce  
    Patient Experience 
    Provider 

2015 
  $  161,289 
 34,193 
13,520 
  $  209,002 

2014 
  $  134,242 
31,901 
4,547 
  $  170,690 

Percentage 
Change 
20% 
7% 
197% 
22% 

77% 
16% 
7% 

79% 
19% 
2% 

24 

 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues  for  HealthStream  Workforce  Solutions  increased  approximately  $27.0  million,  or  20%,  over  2014.  Revenues  from  our 
subscription-based workforce products increased by $26.0 million, or 20% over 2014 due to a higher number of subscribers and more 
courseware consumption by subscribers. Annualized revenue per implemented subscriber increased by 7%, to $36.96 per subscriber at the 
end of 2015 compared to $34.43 per subscriber at the end of 2014. Implemented subscribers increased by 9% during 2015 to 4.48 million 
subscribers at the end of 2015 compared to 4.15 million subscribers at the end of 2014. Additionally, total subscribers increased by 8%, 
with 4.62 million total subscribers at December 31, 2015 compared to 4.28 million total subscribers at December 31, 2014.  

Revenues for HealthStream Patient Experience Solutions increased approximately $2.3 million, or 7%, over 2014. Revenues from Patient 
Insights™ surveys, our survey research product that generates recurring revenues, increased approximately $2.8 million, or 12%, over 
2014, primarily due to growth in survey volumes over the prior year. Revenues from other products, including surveys conducted on annual 
or  bi-annual  cycles  and  consulting/coaching  services,  collectively  decreased  by  $554,000  or  7%,  compared  to  2014  due  to  fewer 
engagements. 

Revenues  for  HealthStream  Provider  Solutions  increased  approximately  $9.0  million,  or  197%,  over  2014.  Revenues  from  the  HLS 
acquisition, which was consummated on March 16, 2015, were approximately $8.5 million during 2015. Such revenues take into account 
the  deferred  revenue  reduction  noted  below.  Revenues  from  other  products  increased  by  approximately  $431,000,  or  9%  over  2014. 
Revenues for HealthStream Provider Solutions during 2015 were adversely impacted by a $6.7 million reduction resulting from the deferred 
revenue write-down associated with the HLS acquisition. 

Cost of Revenues (excluding depreciation and amortization). Cost of revenues increased approximately $15.3 million, or 21%, to $89.4 
million for 2015 from $74.1 million for 2014. Cost of revenues as a percentage of revenues was approximately 43% of revenues for both 
2015  and  2014.  Cost  of  revenues  for  HealthStream  Workforce  Solutions  increased  approximately  $10.3  million  to  $63.5  million  and 
approximated 39% and 40% of revenues for HealthStream Workforce Solutions for 2015 and 2014, respectively. The increase in both 
amount and as a percentage of revenues is primarily associated with increased royalties paid by us resulting from growth in courseware 
subscription revenues, as well as increases in personnel expenses, stock based compensation, and other support costs. Cost of revenues for 
HealthStream Patient  Experience Solutions increased approximately $2.2 million to $22.4 million and approximated 65% and 63% of 
revenues for HealthStream Patient Experience Solutions for 2015 and 2014, respectively. The increase in both amount and as a percentage 
of revenues is primarily the result of increased personnel costs, including personnel to support the growth in patient survey volume over 
the prior year, and increased stock based compensation. Cost of revenues for HealthStream Provider Solutions increased approximately 
$2.8  million  to  $3.5  million,  and  approximated  26%  and  16%  of  revenues  for  HealthStream  Provider  Solutions  for  2015  and  2014, 
respectively. The increase in both amount and as a percentage of revenue is primarily the result of the HLS acquisition. 

Product Development. Product development expenses increased approximately $7.8 million, or 47%, to $24.2 million for 2015 from $16.5 
million for 2014. Product development expenses as a percentage of revenues were approximately 12% and 10% of revenues for 2015 and 
2014, respectively.  

Product development expenses for HealthStream Workforce Solutions increased approximately $4.8 million and approximated 12% and 
11% of revenues for HealthStream Workforce for 2015 and 2014, respectively. The increase in both amount and as a percentage of revenues 
is due to additional personnel expenses associated with new product development initiatives for our subscription-based products, as well 
as  increased  stock  based  compensation.  Product  development  expenses  for  HealthStream  Patient  Experience  Solutions  increased 
approximately $1.0 million and approximated 7% and 4% of revenues for HealthStream Patient Experience Solutions in 2015 and 2014, 
respectively. The increase in both amount and as a percentage of revenues is due to additional personnel and related expenses compared to 
the  prior  year  period.  Product  development  expenses  for  HealthStream  Provider  Solutions  increased  approximately  $2.0  million  and 
approximated 18% and 11% of revenues for HealthStream Provider Solutions for 2015 and 2014, respectively. The increase is in both 
amount and as a percentage of revenues is due primarily to the HLS acquisition. 

Sales and Marketing. Sales and marketing expenses, including personnel costs, increased approximately $5.7 million, or 19%, to $35.6 
million for 2015 from $29.9 million for 2014. Sales and marketing expenses as a percentage of revenues were approximately 17% and 18% 
of revenues for 2015 and 2014, respectively.  

Sales and marketing expenses for HealthStream Workforce Solutions increased approximately $5.1 million and approximated 17% and 
16% of revenues for HealthStream Workforce Solutions for 2015 and 2014, respectively. The increase in both amount and as a percentage 
of revenues is primarily due to additional personnel and related expenses, commissions, and expenses associated with our customer Summit, 
increased marketing spending, and increased stock based compensation. Sales and marketing expenses for HealthStream Patient Experience 
Solutions  decreased  approximately  $1.7  million,  and  approximated  13%  and  19%  of  revenues  for  HealthStream  Patient  Experience 
Solutions for 2015 and 2014, respectively.  The decrease in amount and as a percentage of revenues is primarily due to  fewer account 
management  personnel  compared  to  the  prior  year.  Sales  and  marketing  expenses  for  HealthStream  Provider  Solutions  increased 
approximately  $2.2  million  and  approximated  26%  and  30%  of  revenues  for  HealthStream  Provider  Solutions  for  2015  and  2014, 
respectively. The increase in amount is primarily due to the HLS acquisition. 

Other General and Administrative Expenses. Other general and administrative expenses increased approximately $6.4 million, or 28%, to 
$29.3  million  for  2015  from  $22.9  million  for  2014.  Other  general  and  administrative  expenses  as  a  percentage  of  revenues  were 
approximately 14% and 13% of revenues for 2015 and 2014, respectively.  

25 

Other general and administrative expenses for HealthStream Workforce Solutions increased approximately $253,000 over the prior year. 
The  increase  is  primarily  due  to  the  HCCS  acquisition,  additional  personnel,  and  increased  other  support  costs.  Other  general  and 
administrative  expenses  for  HealthStream  Patient  Experience  Solutions  increased  approximately  $305,000  compared  to  the  prior  year 
period primarily due to increased facilities costs for a new patient interview center in Nashville, Tennessee. Other general and administrative 
expenses for HealthStream Provider Solutions increased approximately $2.1 million compared to the prior year period primarily due to the 
HLS acquisition. The unallocated corporate portion of other general and administrative expenses increased approximately $3.7 million over 
the  prior  year  period,  primarily  associated  with  additional  personnel,  professional  fees,  stock  based  compensation,  and  other  general 
expenses, as well as higher acquisition costs during 2015 than in 2014. Acquisition costs during 2015 approximated $1.1 million, of which 
$965,000  were  associated  with  the  HLS  acquisition.  Acquisition  costs  during  2014  approximated  $762,000,  of  which  $329,000  were 
associated with the HLS acquisition and $365,000 were associated with the HCCS acquisition.   

Depreciation and Amortization. Depreciation and amortization increased approximately $6.1 million, or 55%, to $17.0 million for 2015 
from  $10.9  million  for  2014.  The  increase  primarily  resulted  from  amortization  of  capitalized  software  development,  amortization  of 
intangible assets in relation to the acquisition of HLS, and depreciation expense associated with capital expenditures. 

Other Income, Net. Other income, net was approximately $162,000 for 2015 compared to $146,000 for 2014. The increase is attributable 
to both interest income from investments in marketable securities and a gain on disposal of long lived assets, but was partially offset by 
higher interest expense from borrowings under a revolving credit facility during 2015 and losses from equity method investments. 

Income  Tax  Provision.  The  Company  recorded  a  provision  for  income  taxes  of  approximately  $5.1  million  for  2015  compared  to 
approximately $6.1 million for 2014. The Company’s effective tax rate was approximately 37% for both 2015 and 2014. The decrease in 
income tax expense during 2015 is attributable to lower taxable income compared to the prior year period. 

Net Income. Net income decreased approximately $1.8 million, or 17%, to $8.6 million for 2015 from $10.4 million for 2014. Earnings per 
diluted share were $0.28 per share for 2015, compared to $0.37 per diluted share for 2014.  

Adjusted EBITDA (a non-GAAP measure which we define as net income before interest, income taxes, stock-based compensation, and 
depreciation and amortization) increased by 17% to approximately $33.8 million for 2015 compared to $28.9 million for 2014. This 
improvement is consistent with the factors mentioned above. See Reconciliation of Non-GAAP Financial Measures in Management’s 
Discussion and Analysis of Financial Condition and Results of Operations for a reconciliation of this calculation to measures under US 
GAAP and disclosure regarding why we believe Adjusted EBITDA provides useful information to investors.  

2014 Compared to 2013  

Revenues, net. Revenues increased approximately $38.4 million, or 29%, to $170.7 million for 2014 from $132.3 million for 2013.  A 
comparison of revenues by business segment is as follows (in thousands): 

Revenues by Business Segment: 

  Workforce  
    Patient Experience 

Provider 

  Total revenues, net  

% of Revenues 
    Workforce  
    Patient Experience 
    Provider 

2014 
  $  134,242 
31,901 
4,547 
  $  170,690 

  $ 

2013 
99,963 
28,454 
3,857 
  $  132,274 

Percentage 
Change 
34% 
12% 
18% 
29% 

79% 
19% 
2% 

75% 
22% 
3% 

Revenues  for  HealthStream  Workforce  Solutions  increased  approximately  $34.3  million,  or  34%,  over  2013.  Revenues  from  our 
subscription-based workforce products increased by $34.3 million, or 36% over 2013 due to a higher number of subscribers and more 
courseware consumption by subscribers, as well as revenue associated with the HCCS acquisition. Annualized revenue per implemented 
subscriber increased by 6%, to $34.43 per subscriber at the end of 2014 compared to $32.41 per subscriber at the end of 2013. Implemented 
subscribers increased by 22% during 2014 to 4.15 million subscribers at the end of 2014 compared to 3.39 million subscribers at the end 
of 2013. Additionally, total subscribers increased by 15%, with 4.28 million total subscribers at December 31, 2014 compared to 3.71 
million total subscribers at December 31, 2013. Revenues in 2014 were positively influenced by courseware subscriptions associated with, 
among other products, ICD-10 readiness training. Revenues from ICD-10 readiness training were approximately $28.4 million in 2014, 
compared to $13.9 million in 2013. Revenues from the HCCS  acquisition, consummated on March 3, 2014, were approximately $4.8 
million during 2014.  

Revenues for HealthStream Patient Experience Solutions increased approximately $3.4 million, or 12%, over 2013. Revenues from Patient 
Insights™ surveys, our survey research product that generates recurring revenues, increased by $1.8 million, or 8%, over 2013, primarily 
due to growth in survey volumes over the prior year. Revenues from other surveys, which are conducted on annual or bi-annual cycles, 

26 

 
 
 
 
 
   
 
 
 
   
   
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
 
 
 
 
   
 
 
 
 
 
declined  by  $72,000,  or  2%,  compared  to  2013.  Revenues  from  the  Baptist  Leadership  Group  (BLG)  acquisition,  consummated  on 
September 9, 2013, were $2.9 million in 2014 compared to $1.2 million in 2013. 

Revenues for HealthStream Provider Solutions increased approximately $690,000, or 18%, over 2013. $565,000 of the increase was due 
to lower revenues in 2013 associated with the deferred revenue write-down of acquired balances from the Sy.Med acquisition, which was 
consummated in October 2012, and $125,000 of the increase was due to growth in sales during 2014. 

Cost of Revenues (excluding depreciation and amortization). Cost of revenues increased approximately $18.5 million, or 33%, to $74.1 
million for 2014 from $55.6 million for 2013. Cost of revenues as a percentage of revenues was 43% of revenues for 2014 compared to 
42% of revenues for 2013. Cost of revenues for HealthStream Workforce Solutions increased approximately $14.4 million to $53.2 million 
and approximated 40% and 39% of revenues for HealthStream Workforce Solutions for 2014 and 2013, respectively. The increase in both 
amount and as a percentage of revenues is primarily associated with increased royalties paid by us resulting from growth in courseware 
subscription  revenues  and  increased  personnel  expenses.  Cost  of  revenues  for  HealthStream  Patient  Experience  Solutions  increased 
approximately $4.0 million to $20.2 million and approximated 63% and 57% of revenues for HealthStream Patient Experience Solutions 
for 2014 and 2013, respectively. The increase in both amount and as a percentage of revenues is primarily the result of increased personnel 
costs from the BLG acquisition as well as additional costs associated with the growth in patient survey volume over the prior year. Cost of 
revenues for HealthStream Provider Solutions increased  approximately $111,000 to $738,000, and approximated 16% of revenues for 
HealthStream Provider Solutions for both 2014 and 2013. 

Product Development. Product development expenses increased approximately $4.7 million, or 40%, to $16.5 million for 2014 from $11.8 
million for 2013. Product development expenses as a percentage of revenues were approximately 10% and 9% of revenues for 2014 and 
2013, respectively.  

Product development expenses for HealthStream Workforce Solutions increased approximately $4.8 million and approximated 11% and 
10% of revenues for HealthStream Workforce for 2014 and 2013, respectively. The increase in both amount and as a percentage of revenues 
is due to additional personnel expenses associated with new product development initiatives for our subscription-based products. Product 
development expenses for HealthStream Patient Experience Solutions decreased approximately $137,000 and approximated 4% and 5% 
of revenues for HealthStream Patient Experience Solutions in 2014 and 2013, respectively. The decrease in both amount and as a percentage 
of  revenues  is  due  to  lower  personnel  expenses.  Product  development  expenses  for  HealthStream  Provider  Solutions  increased 
approximately $35,000 and approximated 11% and 12% of revenues for HealthStream Provider Solutions for 2014 and 2013, respectively. 

Sales and Marketing. Sales and marketing expenses, including personnel costs, increased approximately $5.8 million, or 24%, to $29.9 
million for 2014 from $24.1 million for 2013. Sales and marketing expenses as a percentage of revenues were  approximately  18% of 
revenues for both 2014 and 2013.  

Sales and marketing expenses for HealthStream Workforce Solutions increased approximately $4.6 million and approximated 16% and 
17%  of  revenues  for  HealthStream  Workforce  Solutions  for  2014  and  2013,  respectively.  The  expense  increase  is  primarily  due  to 
additional personnel and related expenses, increased commissions associated with higher sales performance compared to the prior year, 
and increased marketing spending. Sales and marketing expenses for HealthStream Patient Experience Solutions increased approximately 
$768,000, and approximated 19% of revenues for HealthStream Patient Experience Solutions for both 2014 and 2013. The increase in 
amount  and  as  a  percentage  of  revenues  is  primarily  due  to  additional  personnel  associated  with  the  BLG  acquisition  and  increased 
commissions associated with higher sales performance compared to the prior year. Sales and marketing expenses for HealthStream Provider 
Solutions increased approximately $259,000 and approximated 30% and 28% of revenues for HealthStream Provider Solutions for 2014 
and 2013, respectively. The increase is primarily due to additional personnel and related expenses and increased commissions. 

Other General and Administrative Expenses. Other general and administrative expenses increased approximately $4.6 million, or 25%, to 
$22.9  million  for  2014  from  $18.3  million  for  2013.  Other  general  and  administrative  expenses  as  a  percentage  of  revenues  were 
approximately 13% and 14% of revenues for 2014 and 2013, respectively.  

Other general and administrative expenses for HealthStream Workforce Solutions increased approximately $1.3 million over the prior year 
period primarily due to the HCCS acquisition, additional personnel, and other support costs. Other general and administrative expenses for 
HealthStream Patient Experience Solutions increased approximately $543,000 compared to the prior year period primarily due to the BLG 
acquisition. Other general and administrative expenses for HealthStream Provider Solutions decreased approximately $265,000 compared 
to the prior  year period primarily due to fewer personnel and related expenses.  The unallocated corporate portion of other general and 
administrative expenses increased approximately $3.0 million over the prior year period, primarily associated with additional personnel, 
professional fees, rent, and other general expenses, as well as expenses associated with the acquisition of HCCS. During 2014, we incurred 
approximately  $762,000  of  costs  associated  with  both  the  completed  acquisition  of  HCCS  and  other  costs  for  evaluating  potential 
transactions as part of our business development initiatives. 

27 

Depreciation and Amortization. Depreciation and amortization increased approximately $3.1 million, or 39%, to $10.9 million for 2014 
from  $7.8  million  for  2013.  The  increase  primarily  resulted  from  amortization  of  capitalized  software  development,  amortization  of 
intangible  assets,  and  depreciation  expense  associated  with  capital  expenditures,  including  leasehold  improvements  to  our  Nashville, 
Tennessee office space. 

Other Income, Net. Other income, net was approximately $146,000 for 2014 compared to $176,000 for 2013. The decrease is attributable 
to losses from equity method investments. 

Income  Tax  Provision.  The  Company  recorded  a  provision  for  income  taxes  of  approximately  $6.1  million  for  2014  compared  to 
approximately $6.4 million for 2013. The Company’s effective tax rate was approximately 37% for 2014 compared to approximately 43% 
for  2013.  The  decrease  in  the  effective  tax  rate  resulted  primarily  from  the  recognition  of  approximately  $1.2  million  in  tax  benefits 
associated with research and development tax credits during 2014. 

Net Income. Net income increased approximately $2.0 million, or 23%, to $10.4 million for 2014 from $8.4 million for 2013. Earnings per 
diluted share were $0.37 per share for 2014, compared to $0.30 per diluted share for 2013.  

Adjusted EBITDA (a non-GAAP measure which we define as net income before interest, income taxes, stock-based compensation, and 
depreciation and amortization) increased by 21% to approximately $28.9 million for 2014 compared to $23.9 million for 2013. This 
improvement is consistent with the factors mentioned above. See Reconciliation of Non-GAAP Financial Measures in Management’s 
Discussion and Analysis of Financial Condition and Results of Operations for a reconciliation of this calculation to measures under US 
GAAP. 

Reconciliation of Non-GAAP Financial Measures 

This report contains certain non-GAAP financial measures, including non-GAAP net income, non-GAAP operating income, non-GAAP 
revenue and adjusted EBITDA, which are used by management in analyzing the Company’s financial results and ongoing operational 
performance. These non-GAAP financial measures should not be considered as a substitute for, or superior to, measures of financial 
performance which are prepared in accordance with US GAAP and may be different from non-GAAP financial measures used by other 
companies.  

In order to better assess the Company’s financial results, management believes that adjusted EBITDA is a useful measure for evaluating 
the  operating  performance  of  the  Company  because  adjusted  EBITDA  reflects  net  income  adjusted  for  certain  non-cash  and  non-
operating  items.  The  Company  believes  that  adjusted  EBITDA  is  also used  by  many  investors  and  securities  analysts  to  assess  the 
Company’s results from current operations. Adjusted EBITDA is a non-GAAP financial measure and should not be considered as a 
measure of financial performance under US GAAP. Because adjusted EBITDA is not a measurement determined in accordance with 
US GAAP, it is susceptible to varying calculations. Accordingly, adjusted EBITDA,  as presented, may not be comparable  to other 
similarly titled measures of other companies.    

The Company understands that, although adjusted EBITDA is frequently used by investors and securities analysts in their evaluation 
of companies, this measure has limitations as an analytical tool, and should not be considered in isolation, or as a substitute for an 
analysis of the Company’s results as reported under US GAAP.  

Management  addresses  these  inherent  limitations  associated  with  using  adjusted  EBITDA  through  disclosure  of  such  limitations, 
presentation of our financial statements in accordance with US GAAP, and reconciliation of adjusted EBITDA to net income, the most 
directly comparable US GAAP measure.  

In recent years, the Company has acquired businesses whose net tangible assets include deferred revenue. In accordance with GAAP 
reporting requirements, following the completion of any such acquisition, the Company may record a write down of deferred revenue 
to  fair  value  as  defined  in  GAAP.  If  the  Company  is  required  to  record  a  write-down  of  deferred  revenue,  it  may  result  in  lower 
recognized revenue, operating income, and net income in subsequent periods.  

As discussed elsewhere in this report, the Company completed the acquisitions of BLG in September 2013, HCCS in March 2014 and HLS 
in March 2015. In accordance with US GAAP reporting requirements for fair value, deferred revenue write-downs of $254,000 for BLG, 
$1.5 million for HCCS and $9.0 million for HLS have been recorded in periods following such acquisitions. These write-downs result in 
lower revenues than would have otherwise been recognized for such services. 

In connection therewith, this report presents below non-GAAP revenues, non-GAAP operating income and non-GAAP net income, 
which in each such case reflects the corresponding GAAP figures adjusted to exclude the impact of the deferred revenue write-down 
associated with fair value accounting for acquired businesses as referenced above.  Management believes that the presentation of 
these non-GAAP financial measures assists investors in understanding the Company’s performance between periods by excluding the 
impact of this deferred revenue write-down and provides a useful measure of the ongoing performance of the Company. Both on a 
quarterly and year-to-date basis, the revenue for the acquired business is deferred and typically recognized over a one-to-two year 
period following the completion of any particular acquisition, so our GAAP revenues for this one-to-two year period will not reflect 

28 

the full amount of revenues that would have been reported if the acquired deferred revenue was not written down to fair value.  A 
reconciliation of these non-GAAP financial measures to the corresponding GAAP measures is set forth below.   

GAAP net income  .............................................................................................................  
Interest income ...................................................................................................................  
Interest expense..................................................................................................................  
Income tax provision..........................................................................................................  
Stock based compensation expense  ..................................................................................  
Depreciation and amortization  ..........................................................................................  
Adjusted EBITDA  ............................................................................................................  

  $ 

  $ 

2015 

8,621 
(401) 
188 
5,098 
3,280 
16,997 
33,783 

2014 
10,394 
(265) 
56 
6,127 
1,625 
10,931 
28,868 

  $ 

  $ 

2013 

8,418 
(263) 
51 
6,424 
1,458 
7,852 
23,940 

  $ 

  $ 

GAAP revenues .................................................................................................................  
Adjustment for deferred revenue write-down ............................................................  
Non-GAAP revenues  ........................................................................................................  

  $  209,002 
6,822 
  $  215,824 

  $  170,690 
1,465 
  $  172,155 

  $  132,274 
839 
  $  133,113 

GAAP operating income ....................................................................................................  
Adjustment for deferred revenue write-down  ...........................................................  
Non-GAAP operating income  ...........................................................................................  

GAAP net income ..............................................................................................................  
Adjustment for deferred revenue write-down, net of tax  ..........................................  
Non-GAAP net income  .....................................................................................................  

  $ 

  $ 

  $ 

  $ 

13,557 
6,822 
20,379 

8,621 
4,287 
12,908 

  $ 

  $ 

  $ 

  $ 

16,375 
1,465 
17,840 

10,394 
921 
11,315 

  $ 

  $ 

  $ 

  $ 

14,666 
839 
15,505 

8,418 
476 
8,894 

FINANCIAL OUTLOOK FOR 2016  
The  Company  provides  projections  and  other  forward-looking  information  in  this  “Financial  Outlook  for  2016”  section  within 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” This section contains many forward-looking 
statements, particularly relating to the Company’s future financial performance. These forward-looking statements are estimates based on 
information currently available to the Company, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform 
Act of 1995 and are subject to the precautionary statements set forth in the introduction in Part I of this Annual Report on Form 10-K and 
the risks and uncertainties described in Item 1A, Risk Factors and elsewhere in this document. Actual results are likely to differ, and in the 
past have differed, materially from those forecast by the Company, depending on the outcome of various factors, including, but not limited 
to, those set forth in Item 1A, Risk Factors.  

For 2016, we anticipate that consolidated revenues will grow 8 to 12 percent as compared to 2015. We anticipate that revenue growth in 
our Workforce Solutions segment will be in the two to six percent range and approximately  8 to 12 percent in our Patient Experience 
Solutions segment. We anticipate our Provider Solutions segment’s revenue to grow 80 to 84 percent as compared to 2015.  

Revenues from ICD-10 readiness training, which were approximately $26.8 million in 2015, are expected to decline by approximately $20 
million in 2016 and are reflected in the above guidance range for Workforce Solutions.  

We anticipate operating income for 2016 to increase between 10 and 14 percent as compared to 2015.  

We anticipate that capital expenditures will be between $14 million and $16 million during 2016. We expect the annual effective income 
tax rate to range between 39 percent and 41 percent for 2016. 

The aforementioned guidance does not include the impact from any acquisitions that we may complete during 2016. 

29 

 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
   
   
   
 
 
 
 
 
   
   
   
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
SELECTED QUARTERLY OPERATING RESULTS 
The following tables set forth selected statements of income data for each of the four quarters in the periods ended December 31, 2015 and 
December 31, 2014, respectively. The information for each quarter has been prepared on the same basis as the audited statements included 
in other parts of this report and, in our opinion, includes all adjustments, consisting of only normal recurring adjustments, necessary for a 
fair  presentation  of  the  results  of  operations  for  these  periods.  You  should  read  this  information  in  conjunction  with  HealthStream’s 
Consolidated Financial Statements and related notes thereto included elsewhere in this report. The operating results for any quarter are not 
necessarily indicative of the results to be expected in the future.  

Revenues from our subscription-based products are recognized ratably over the subscription term. Survey and research revenues are 
impacted by seasonal factors resulting from the volume, timing, and frequency of survey cycles.  

STATEMENT OF INCOME DATA: 
Revenues, net ......................................................................................  
Total operating costs and expenses .....................................................  
Income from operations ......................................................................  

Net income  ..........................................................................................  
Net income per share (1): 
  Basic ...................................................................................................  
  Diluted................................................................................................  
Weighted average shares of common stock outstanding: 
  Basic ...................................................................................................  
  Diluted................................................................................................  

STATEMENT OF INCOME DATA: 
Revenues, net ......................................................................................  
Total operating costs and expenses .....................................................  
Income from operations ......................................................................  

Net income  ..........................................................................................  
Net income per share (1): 
  Basic ...................................................................................................  
  Diluted................................................................................................  
Weighted average shares of common stock outstanding: 
  Basic ...................................................................................................  
  Diluted................................................................................................  

Quarter Ended 

March 31,  
2015 

June 30, 
 2015 

September 30, 
2015 

December 31, 
 2015 

(In thousands, except per share data) 

  $ 

  $ 

  $ 
  $ 

  $ 

47,156 
42,366 
4,790 

  $ 

52,145 
49,581 
2,564 

  $ 

53,835 
49,510 
4,325 

55,866 
53,988 
1,878 

2,722 

  $ 

1,473 

  $ 

2,614 

  $ 

1,811 

0.10 
0.10 

  $ 
  $ 

0.05 
0.05 

  $ 
  $ 

0.08 
0.08 

  $ 
  $ 

0.06 
0.06 

27,703 
28,068 

29,234 
29,617 

31,643 
32,029 

31,646 
32,031 

Quarter Ended 

March 31,  
2014 

June 30, 
 2014 

September 30, 
2014 

December 31, 
 2014 

(In thousands, except per share data) 

  $ 

  $ 

  $ 
  $ 

  $ 

38,350 
35,052 
3,298 

  $ 

42,476 
38,366 
4,110 

  $ 

44,525 
39,784 
4,741 

45,339 
41,113 
4,226 

1,947 

  $ 

2,364 

  $ 

3,436 

  $ 

2,647 

0.07 
0.07 

  $ 
  $ 

0.09 
0.08 

  $ 
  $ 

0.12 
0.12 

  $ 
  $ 

0.10 
0.09 

27,453 
27,906 

27,567 
28,044 

27,605 
28,047 

27,655 
28,095 

(1) – Due to the nature of interim earnings per share calculations, the sum of quarterly earnings per share amounts may not equal the reported earnings per share for the full year. 

Liquidity and Capital Resources  

Net cash provided by operating activities increased by $660,000, or 2%, to $34.9 million during 2015 from $34.3 million during 2014. The 
primary sources of cash were generated from receipts from the sales of our products and services. The number of days sales outstanding 
(DSO) was 61 days for 2015 and 63 days for 2014. The Company calculates DSO by dividing the average accounts receivable balance 
(excluding unbilled and other receivables) by average daily revenues for the year. The primary uses of cash to fund our operations include 
personnel expenses, sales commissions, royalty payments, payments for contract labor and other direct expenses associated with delivery 
of our products and services, and general corporate expenses.  

Net cash used in investing activities was approximately  $134.9  million during 2015 and $15.5 million during 2014. During 2015, the 
Company purchased $84.2 million of marketable securities, utilized $88.1 million (net of cash acquired) for business combinations, spent 
$7.3  million  for  capitalized  software  development,  purchased  $8.1  million  of  property  and  equipment,  and  made  $2.0  million  in  non-
marketable equity investments. These uses of cash were partially offset by maturities of marketable securities of $54.8 million. During 
2014,  the  Company  purchased  $44.3  million  of  marketable  securities,  utilized  $12.3  million  (net  of  cash  acquired)  for  business 
combinations, spent $5.7 million for capitalized software development, purchased $4.5 million of property and equipment, and made $1.3 
million in non-marketable  equity  investments.  These uses of cash were partially offset by maturities of  marketable securities  of $52.6 
million. 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
   
   
   
Cash provided by financing activities was approximately $100.0 million during 2015 and $3.7 million during 2014. The primary sources 
of cash from financing activities for 2015 resulted from $98.0 million in proceeds from the issuance of 3.9 million shares of our common 
stock in our underwritten public offering that was completed on May 28, 2015, $3.0 million of excess tax benefits from equity awards, and 
$328,000 of proceeds from the exercise of employee stock options. The primary uses of cash during 2015 related to payments of payroll 
taxes from stock based compensation arrangements of $756,000 and earn-outs for prior business combinations of $633,000. During 2014 
the primary source of cash from financing activities resulted from $1.1 million of proceeds from the exercise of employee stock options 
and $3.2 million of excess tax benefits from equity awards. The primary uses of cash during 2014 resulted from $424,000 for payments of 
earn-outs from prior business combinations and $161,000 for payments of payroll taxes from stock based compensation arrangements. 

Revenues increased over the prior year, and our balance sheet reflects positive working capital of $120.4 million at December 31, 2015 
compared to $97.4 million at December 31, 2014. The increase in working capital primarily resulted from increases in investment balances. 
At  December  31,  2015,  the  Company’s  primary  source  of  liquidity  was  $149.0  million  of  cash  and  cash  equivalents  and  marketable 
securities. The Company also has a $50.0 million revolving credit facility loan agreement, all of which was available at December 31, 2015.   

We believe that our existing cash and cash equivalents, marketable securities, cash generated from operations, and available borrowings 
under  our  revolving  credit  facility  will  be  sufficient  to  meet  anticipated  working  capital  needs,  new  product  development  and  capital 
expenditures for at least the next 12 months. Over the past ten years, the Company utilized federal and state net operating loss carryforwards 
to offset taxable income, therefore reducing its income tax liabilities. The federal net operating loss carryforwards have been fully utilized 
as of December 31, 2015; therefore, actual income tax payments are expected to increase significantly in the future and will more closely 
approximate the provision for income taxes. 

The Company’s growth strategy includes acquiring businesses that provide complementary product and services. It is anticipated that future 
acquisitions, if any, would be effected through cash consideration, stock consideration, or a combination of both. The issuance of our stock 
as consideration for an acquisition or to raise additional capital could have a dilutive effect on earnings per share and could adversely affect 
our stock price. The revolving credit facility contains financial covenants and availability calculations designed to set a maximum leverage 
ratio  of  outstanding  debt  to  adjusted  EBITDA  and  an  interest  coverage  ratio  of  adjusted  EBITDA  to  interest  expense.    Therefore,  the 
maximum borrowings against the revolving credit facility would be dependent on the covenant values at the time of borrowing. As of 
December 31, 2015, the Company was in material compliance with all covenants. There can be no assurance that amounts available for 
borrowing under our revolving credit facility will be sufficient to consummate any possible acquisitions, and we cannot assure you that if 
we need additional financing that it will be  available on terms  favorable to us, or at all.  Failure to  generate sufficient cash flow from 
operations or raise additional capital when required in sufficient amounts and on terms acceptable to us could harm our business, financial 
condition and results of operations. 

Off-Balance Sheet Arrangements and Contractual Obligations 

The Company’s off-balance sheet arrangements primarily  consist of operating leases, contractual obligations, and our revolving credit 
facility, which is described further in Note 14 to the Company’s consolidated financial statements contained elsewhere in this report. 

The  following  table  presents  a  summary  of  future  anticipated  payments  due  by  the  Company  under  contractual  obligations  with  firm 
minimum commitments as of December 31, 2015, excluding amounts already recorded in the consolidated balance sheets (in thousands): 

Operating leases ......................................................   $ 
Purchase obligations ...............................................  
Total  .......................................................................   $ 

3,876 
597 
4,473 

$ 

$ 

3,990 
1,001 
4,991 

$ 

$ 

1,618 
-- 
1,618 

$ 

$ 

2,604 
-- 
2,604 

$ 

$ 

Less than 1 
year 

1-3 years 

3-5 years 

More than 5 
years 

Payments due by period 

Total 

12,088 
1,598 
13,686 

Recent Accounting Pronouncements 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, Revenue from 
Contracts with Customers (Topic 606), which supersedes the revenue recognition requirements in Topic 605, Revenue Recognition, and 
most industry-specific revenue recognition guidance throughout the Industry Topics of the Accounting Standards Codification. The updated 
guidance states that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that 
reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The guidance also provides for 
additional disclosures with respect to revenues and cash flows arising from contracts with customers. The standard will be effective for the 
first interim period within annual reporting periods beginning after December 15, 2017, and early adoption is permitted for the first interim 
period within annual reporting periods beginning after December 15, 2016. The Company is currently reviewing this standard to determine 
the method of adoption and to assess the impact on its future consolidated financial statements. 

31 

 
 
 
 
 
 
 
 
 
 
Item 7A. Quantitative and Qualitative Disclosures about Market Risk 

The  Company  is  exposed  to  market  risk  from  changes  in  interest  rates.  We  do  not  have  any  foreign  currency  exchange  rate  risk  or 
commodity price risk. As of December 31, 2015, the Company had no outstanding debt. We may become subject to interest rate market 
risk associated with any future borrowings under our revolving credit facility. The interest rate under the revolving credit facility varies 
depending on the interest rate option selected by the Company plus a margin determined in accordance with a pricing grid. We are exposed 
to market risk with respect to our cash and investment balances, which approximated $149.0 million at December 31, 2015. Assuming a 
hypothetical  10%  decrease  in  interest  rates,  interest  income  from  cash  and  investments  would  decrease  on  an  annualized  basis  by 
approximately $90,000. 

The Company’s investment policy and strategy is focused on investing in highly rated securities, with the objective of minimizing the 
potential risk of principal loss. The Company’s policy limits the amount of credit exposure to any single issuer and sets limits on the average 
portfolio maturity. 

The  above  market  risk  discussion  and  the  estimated  amounts  presented  are  forward-looking  statements  of  market  risk  assuming  the 
occurrence of certain adverse market conditions. Actual results in the future may differ materially from those projected as a result of actual 
developments in the market. 

32 

Item 8. Financial Statements and Supplementary Data 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Reports of Independent Registered Public Accounting Firm ............................................................................................. 
Consolidated Balance Sheets .............................................................................................................................................. 
Consolidated Statements of Income.................................................................................................................................... 
Consolidated Statements of Comprehensive Income  ........................................................................................................ 
Consolidated Statements of Shareholders’ Equity ............................................................................................................. 
Consolidated Statements of Cash Flows ............................................................................................................................. 
Notes to Consolidated Financial Statements ...................................................................................................................... 

Page 

34 
36 
37 
38 
39 
40 
41 

33 

 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders of 
HealthStream, Inc. 

We have audited the accompanying consolidated balance sheets of HealthStream, Inc. as of December 31, 2015 and 2014, and the related 
consolidated statements of income, comprehensive income, shareholders’ equity, and cash flows for each of the three years in the period 
ended December 31, 2015. These financial statements are the responsibility of the Company’s management. Our responsibility is to express 
an opinion on these financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material  misstatement.  An  audit  includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial 
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  consolidated  financial  position  of 
HealthStream, Inc. at December 31, 2015 and 2014, and the consolidated results of its operations and its cash flows for each of the three 
years in the period ended December 31, 2015, in conformity with U.S. generally accepted accounting principles. 

As discussed in Note 1 to the consolidated financial statements, the Company changed the classification of all deferred tax assets and 
liabilities to noncurrent on the December 31, 2015 balance sheet as a result of the adoption of the amendments to the FASB Accounting 
Standards  Codification  resulting  from  Accounting  Standards Update  No. 2015-17, Balance Sheet  Classification of  Deferred  Taxes, 
effective December 31, 2015. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), HealthStream, 
Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria established in Internal Control  – Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated 
February 26, 2016 expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP 

Nashville, Tennessee 
February 26, 2016 

34 

 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Board of Directors and Shareholders of 
HealthStream, Inc. 

We have audited HealthStream, Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria established 
in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 
framework)  (the  COSO  criteria).  HealthStream,  Inc.’s  management  is  responsible  for  maintaining  effective  internal  control  over 
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying 
Management’s  Annual  Report  on  Internal  Control  over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the 
Company’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over 
financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We 
believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention 
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the 
financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

In our opinion, HealthStream, Inc. maintained, in all material respects, effective internal control over financial reporting as of December 
31, 2015, based on the COSO criteria.  

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 2015 
consolidated  financial  statements  of  HealthStream,  Inc.  and  our  report  dated  February  26,  2016  expressed  an  unqualified  opinion 
thereon.  

/s/ Ernst & Young LLP 

Nashville, Tennessee 
February 26, 2016 

35 

 
 
 
 
HEALTHSTREAM, INC. 
CONSOLIDATED BALANCE SHEETS 
(In thousands) 

ASSETS 

Current assets: 
  Cash and cash equivalents...................................................................................................................  
  Marketable securities ..........................................................................................................................  
  Accounts receivable, net of allowance for doubtful accounts of $303 and $331 

at December 31, 2015 and 2014, respectively  .............................................................................  
  Accounts receivable - unbilled ............................................................................................................  
  Prepaid royalties, net of amortization  ................................................................................................  
  Other prepaid expenses and other current assets ................................................................................  
  Total current assets ........................................................................................................................  
Property and equipment, net ....................................................................................................................  
Capitalized software development, net of accumulated amortization of $24,130 

and $18,114 at December 31, 2015 and 2014, respectively .........................................................  
Goodwill  ..................................................................................................................................................  
Intangible assets, net of accumulated amortization of $8,685 and $13,834 

at December 31, 2015 and 2014, respectively .............................................................................  
Non-marketable equity investments  .......................................................................................................  
Other assets ..............................................................................................................................................  
Total assets .............................................................................................................................  

LIABILITIES AND SHAREHOLDERS’ EQUITY 

Current liabilities: 
  Accounts payable ................................................................................................................................  
  Accrued royalties  ...............................................................................................................................  
  Accrued liabilities ...............................................................................................................................  
  Accrued compensation and related expenses .....................................................................................  
  Deferred revenue ................................................................................................................................  
Total current liabilities ...........................................................................................................  

Deferred tax liabilities .............................................................................................................................  
Deferred revenue, noncurrent  .................................................................................................................  
Other long term liabilities  .......................................................................................................................  
Commitments and contingencies .............................................................................................................  

Shareholders’ equity: 
  Common stock, no par value, 75,000 shares authorized; 31,647 and 27,677 

December 31, 
2015 

December 31, 
2014 

$ 

 $ 

$ 

82,010 
66,976 

36,348 
1,998 
14,036 
8,169 
209,537 
12,471 

13,955 
83,073 

55,966 
3,640 
927 
379,569 

4,616 
9,053 
7,003 
3,308 
65,098 
89,078 

4,763 
4,350 
1,058 
- 

$ 

$ 

$ 

81,995 
38,973 

33,167 
1,678 
13,030 
5,768 
174,611 
9,442 

12,706 
41,914 

14,795 
1,757   
2,037 
257,262 

4,753 
 9,255 
7,224 
2,311 
53,716 
77,259 

5,838 
3,657 
2,649 
- 

shares issued and outstanding at December 31, 2015 and 2014, respectively  ............................  
  Retained earnings (accumulated deficit) ............................................................................................  
  Accumulated other comprehensive loss  ............................................................................................  
Total shareholders’ equity .....................................................................................................  
Total liabilities and shareholders’ equity ..............................................................................  

278,799 
                  1,591         

(70) 
280,320 
379,569 

 $ 

$ 

174,926 
(7,030) 
(37) 
167,859 
257,262 

See accompanying notes to the consolidated financial statements. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
HEALTHSTREAM, INC.  
CONSOLIDATED STATEMENTS OF INCOME 
(In thousands, except per share data) 

For the Year Ended December 31, 
2014 

2013 

2015 

 $ 

209,002 

 $ 

170,690 

 $ 

132,274 

74,145 
16,463 
29,867 
22,909 
10,931 
154,315 

16,375 

146 

16,521 
6,127 
10,394 

0.38 
0.37 

27,570 
28,023 

 $ 

 $ 
 $ 

55,605 
11,757 
24,052 
18,342 
7,852 
117,608 

14,666 

176 

14,842 
6,424 
8,418 

0.31 
0.30 

26,853 
27,663 

Revenues, net ......................................................................................................................  
Operating costs and expenses: 
  Cost of revenues (excluding depreciation and amortization)  ......................................  
  Product development   ...................................................................................................  
  Sales and marketing  ......................................................................................................  
  Other general and administrative expenses ...................................................................  
  Depreciation and amortization  .....................................................................................  
Total operating costs and expenses ..................................................................  

89,386 
24,214 
35,589 
29,259 
16,997 
195,445 

Operating income ................................................................................................................  

13,557 

Other income, net  ...............................................................................................................  

Income before income tax provision  .................................................................................  
Income tax provision  ....................................................................................................  
Net income  .........................................................................................................................  

Net income per share: 
  Basic  ..............................................................................................................................  
  Diluted  ..........................................................................................................................  

Weighted average shares of common stock outstanding: 
  Basic  ..............................................................................................................................  
  Diluted   ..........................................................................................................................  

 $ 

 $ 
 $ 

162 

13,719 
5,098 
8,621 

0.29 
0.28 

30,057 
30,436 

 $ 

 $ 
 $ 

See accompanying notes to the consolidated financial statements. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
HEALTHSTREAM, INC.  
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In thousands) 

For the Year Ended December 31, 
2014 

2013 

2015 

Net income ..........................................................................................................................  

 $ 

8,621 

 $ 

10,394 

 $ 

8,418 

Other comprehensive income, net of taxes: 
  Unrealized loss on marketable securities  .....................................................................  
Total other comprehensive loss ..........................................................................................  

(33) 
(33) 

(6) 
(6) 

(49) 
(49) 

Comprehensive income  .....................................................................................................  

$ 

8,588 

$ 

10,388 

$ 

8,369 

See accompanying notes to the consolidated financial statements. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY 
(In thousands) 

Retained 
 Earnings 

Accumulated 
Other  

Balance at December 31, 2012  ................................  
  Net income  ..........................................................  
  Comprehensive loss  ............................................  
Issuance of common stock in acquisition  ..........  
  Stock based compensation  .................................  
  Tax benefits from equity awards  ........................  
  Common stock issued under stock plans, net of 
shares withheld for employee taxes ...................  
Balance at December 31, 2013  ................................  
  Net income  ..........................................................  
  Comprehensive loss  ............................................  
Issuance of common stock in acquisition  ..........  
  Stock based compensation  .................................  
  Tax benefits from equity awards  ........................  
  Common stock issued under stock plans, net of 
shares withheld for employee taxes ...................  

Balance at December 31, 2014  .............................  
  Net income  ..........................................................  
  Comprehensive loss  ............................................  
Issuance of common stock  .................................  
  Stock donated to Company  ................................  
  Stock based compensation  .................................  
  Tax benefits from equity awards  ........................  
  Common stock issued under stock plans, net of 
shares withheld for employee taxes ...................  

Balance at December 31, 2015  .............................  

Common Stock 

Shares 
26,233 
- 
- 
15 
- 
- 

1,079 
27,327 
- 
- 
82 
- 
- 

268 
27,677 
- 
- 
3,870 
(54) 
- 
- 

$ 

Amount 
158,020 
- 
- 
534 
1,458 
3,722 

3,154 
166,888 
- 
- 
2,246 
1,625 
3,234 

933 
174,926 
- 
- 
98,014 
- 
3,280 
3,008 

$ 

(Accumulated  Comprehensive 
 Income (Loss) 
18 
  $ 
- 
(49) 
                 - 
                   - 
                   - 

Deficit)      
(25,842) 
8,418 
- 
- 
- 
- 

- 
(17,424) 
10,394 
- 
- 
- 
- 

- 
(7,030) 
8,621 
- 
- 
- 
- 
- 

                         -  
(31) 
- 
(6) 
- 
- 
- 

- 
(37) 
- 
(33) 
- 
- 
- 
- 

Total 
Shareholders’ 
Equity 

$ 

132,196 
8,418 
(49) 
534 
1,458 
3,722 

3,154 
149,433 
10,394 
(6) 
2,246 
1,625 
3,234 

933 
167,859 
8,621 
(33) 
98,014 
- 
3,280 
3,008 

                 154 
31,647 

               (429) 
 278,799 
$ 

                      - 
1,591 
$ 

                        - 
(70) 
  $ 

                  (429) 
280,320 
$ 

See accompanying notes to the consolidated financial statements.

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

OPERATING ACTIVITIES: 
Net income .....................................................................................................................................  
Adjustments to reconcile net income to net cash provided by operating activities: 

  Depreciation and amortization  ...........................................................................................  
  Deferred income taxes  ........................................................................................................  
  Stock based compensation expense  ...................................................................................  
  Excess tax benefits from equity awards  .............................................................................  
  Provision for doubtful accounts ..........................................................................................  
  Loss on non-marketable equity investments  ......................................................................  
  Gain on sale of long-lived assets  ........................................................................................   
  Other  ...................................................................................................................................  

  Changes in assets and liabilities, net of business combinations: 

Accounts and unbilled receivables ..............................................................................  
Prepaid royalties  .........................................................................................................  
Other prepaid expenses and other current assets .........................................................  
Other assets ..................................................................................................................  
Accounts payable .........................................................................................................  
Accrued royalties  .........................................................................................  
Accrued liabilities, accrued compensation and related expenses,  

and other long-term liabilities  ...........................................................  

Deferred revenue .........................................................................................................  
  Net cash provided by operating activities .................................................................  

INVESTING ACTIVITIES: 
Business combinations, net of cash acquired  ...............................................................................  
Proceeds from sales of marketable securities ................................................................................  
Proceeds from maturities of marketable securities .......................................................................  
Purchases of marketable securities ................................................................................................  
Payments to acquire equity method investments  .........................................................................  
Payments to acquire cost method investments  .............................................................................  
Payments associated with capitalized software development  ......................................................  
Purchases of property and equipment ...........................................................................................  
  Net cash used in investing activities ..........................................................................  

FINANCING ACTIVITIES: 
Proceeds from issuance of common stock  ...................................................................................  
Proceeds from exercise of stock options .......................................................................................  
Proceeds from borrowings under revolving line of credit facility  ...............................................  
Repayments under revolving line of credit facility  ......................................................................  
Taxes paid related to net settlement of equity awards  .................................................................  
Excess tax benefits from equity awards  .......................................................................................  
Payment of earn-outs related to business combinations  ..............................................................  
  Net cash provided by financing activities .................................................................  

Net increase in cash and cash equivalents .....................................................................................  
Cash and cash equivalents at beginning of year ............................................................................  
Cash and cash equivalents at end of year ......................................................................................  

SUPPLEMENTAL CASH FLOW INFORMATION: 

Interest paid...............................................................................................................................  
Income taxes paid  ....................................................................................................................  

NON-CASH INVESTING AND FINANCING ACTIVITIES: 
  Receivable from sale of long-lived assets  ...............................................................................  

Issuance of common stock in connection with business combinations  ..................................  

For the Year Ended December 31, 

2015 

2014 

2013 

$ 

8,621 

$ 

10,394 

$ 

8,418 

16,997 
392 
3,280 
(3,008) 
284 
117 
(72) 
1,401 

(736) 
(1,006) 
(1,372) 
1,110 
(137) 
(202) 

3,075 
6,173 
34,917 

(88,075) 
- 
54,799 
(84,228) 
(1,000) 
(1,000) 
(7,265) 
(8,094) 
(134,863) 

98,014 
328 
28,000 
(28,000) 
(756) 
3,008 
(633) 
99,961 

10,931 
1,324 
1,625 
(3,234) 
237 
65 
- 
1,394 

(6,690) 
(4,174) 
(2,022) 
(1,761) 
2,442 
820 

5,434 
17,471 
34,256 

(12,298) 
- 
52,625 
(44,341) 
(325) 
(1,000) 
(5,658) 
(4,544) 
(15,541) 

- 
1,094 
- 
- 
(161) 
3,234 
(424) 
3,743 

15 
81,995 
82,010 

$ 

22,458 
59,537 
81,995 

$ 

7,852 
2,506 
1,458 
(3,722) 
115 
37 
- 
1,660 

(10,056) 
(5,119) 
(1,207) 
105 
1,254 
3,399 

5,593 
14,761 
27,054 

(7,560) 
5,062 
82,661 
(86,139) 
(300) 
- 
(4,267) 
(4,444) 
(14,987) 

- 
3,318 
- 
- 
(164) 
3,722 
(771) 
6,105 

18,172 
41,365 
59,537 

190 
2,648 

$ 
$ 

56 
1,641 

$ 
$ 

975 

- 

- 

$ 

2,246 

$ 

51 
371 

- 

534 

$ 

$ 
$ 

$ 

$ 

See accompanying notes to the consolidated financial statements. 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Reporting Entity and Segments 
HealthStream, Inc. (the “Company”) was incorporated in 1990 as a Tennessee corporation and is headquartered in Nashville, Tennessee. 
The  Company  operates  in  three  segments:  HealthStream  Workforce  Solutions,  HealthStream  Patient  Experience  Solutions,  and 
HealthStream Provider Solutions. Workforce Solutions products consist of SaaS-based services and subscription-based solutions to meet 
the ongoing training, certification, assessment and development needs of the healthcare community. These solutions provide, deliver and 
track  computer  based  education  for  our  customers  in  the  United  States  through  our  software-as-a-service  (SaaS)  model.  Patient 
Experience products offer healthcare organizations a wide range of quality and satisfaction surveys, consulting services, analyses of 
survey results, and other research-based services. Provider Solutions products offer healthcare organizations software applications for 
administering and tracking provider credentialing, privileging, call center and enrollment. 

Change in Goodwill Impairment Testing Date                             
During  the  quarter  ended  December  31,  2015,  the  Company  voluntarily  changed  its  annual  goodwill  impairment  testing  date  from 
December 31 to October 1 of each year. This change provides additional time for the completion of the annual goodwill impairment 
testing prior to the end of the annual reporting period and results in further alignment with the Company’s annual strategic planning 
process.  Accordingly,  management  considers  this  accounting  change  preferable.  The  Company  is  unable  to  objectively  determine, 
without  the  use  of  hindsight,  the  assumptions  that  would  have  been  used  in  earlier  periods.  Therefore,  the  change  will  be  applied 
prospectively as retrospective application to prior periods is deemed impracticable. This change does not result in the delay, acceleration 
or avoidance of any potential impairment charge. 

Recently Adopted Accounting Standards 
The Company has adopted the provisions of Accounting Standards Update (ASU) 2015-17 -- Income Taxes (Topic 740): Balance Sheet 
Classification  of  Deferred  Taxes,  which  serves  to  simplify  the  balance  sheet  presentation  of  deferred  taxes.  In  connection  with  the 
adoption  of  ASU  2015-17,  the  Company  has  elected  prospective  application;  therefore,  all  deferred  tax  assets  and  liabilities  as  of 
December 31, 2015 are presented as noncurrent in the accompanying consolidated balance sheet.  

Recognition of Revenue 
Revenues  are  derived  from  providing  services  through  our  SaaS-based  workforce  development  platform  products,  courseware 
subscriptions, provision of survey and research services, sales of software licensing arrangements, software maintenance and support, 
professional services, custom courseware development and other education and training services.  
The Company recognizes revenue when it is realized or realizable and earned. The Company considers revenue realized or realizable 
and earned when persuasive evidence of an arrangement exists, prices are fixed or determinable, services and products are provided to 
the customer and collectability is probable or reasonably assured. 

Revenue recognized from software and other arrangements is allocated to each element of the arrangement based on the relative fair 
values of the elements. While elements include software products and post contract customer support, the fair value of each element is 
based on vendor specific objective evidence (VSOE). If fair value cannot be determined for each element of the arrangement, all revenue 
from the arrangement is deferred until fair value can be determined or until all elements of the arrangement are delivered and customer 
acceptance  has  occurred.  Sales  of  the  Company’s  SaaS-based  workforce  development  platform  products  include  customer  support, 
implementation services, and training; therefore all revenues are deferred until the SaaS-based product is implemented, at which time 
revenues are recognized ratably over the subscription service period. In the event that circumstances occur, which give rise to uncertainty 
regarding the collectibility of contracted amounts, revenue recognition is suspended until such uncertainty is resolved. Fees for these 
services are billed on either a monthly, quarterly, or annual basis. 

Revenues  derived  from  the  delivery  of  services  through  the  Company’s  SaaS-based  workforce  development  platform  products  and 
courseware subscriptions are recognized ratably over the term of the subscription service agreement or over the historical usage period, 
if usage typically differs from the subscription period. Other training revenues are generally recognized upon the completion of training.   

Revenues derived from the license of installed software products are recognized upon shipment or installation of the software, when 
VSOE of the fair value of the software license can be established. Software support and maintenance revenues are recognized ratably 
over the term of the related agreement.   

41 

 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

  1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued) 

Revenues recognized from the Company’s survey and research services are determined using both the proportional performance method 
and the completed contract method. Revenues are generally earned over the estimated survey cycle, which typically ranges from less 
than one month to up to five months. The survey cycle is generally initiated based on the receipt of the first survey response and runs 
through provision of related survey reports to the customer. If survey results are not available to the customer during the survey fielding 
cycle, revenues are recognized at time of report delivery. Revenues for coaching and consulting engagements are recognized using the 
proportional performance method over the term of the underlying contract.  Fees for survey services are billed upon initiation of the 
survey cycle, with progress billings made throughout the survey cycle. Fees for coaching and consulting engagements are billed upon 
initiation of the engagement with progress billings throughout the term of the contract. 

Revenues  from  professional  services  and  courseware  development  services  are  recognized  upon  the  completion  of  performance 
milestones and deliverables using the proportional performance method. All other revenues are recognized as the related services are 
performed or products are delivered. Fees for these services are generally billed at project initiation and upon completion of various 
milestones. 

Principles of Consolidation 
The consolidated financial statements include the accounts of the Company and its subsidiaries, all of which are wholly-owned. All 
inter-company accounts and transactions have been eliminated in consolidation. 

Use of Estimates 
The consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles. These accounting 
principles  require  management  to  make  estimates  and  assumptions  that  affect  the  amounts  reported  in  the  financial  statements  and 
accompanying notes. Actual results could differ from those estimates and such differences could be material to the consolidated financial 
statements. 

Cash Equivalents  
The Company considers cash equivalents to be unrestricted, highly liquid investments with initial maturities of less than three months.  

Marketable Securities  
Marketable securities are classified as available for sale and are stated at fair market value, with the unrealized gains and losses, net of 
tax, reported in other comprehensive income (loss) on the accompanying consolidated balance sheets. Realized gains and losses and 
declines in market value judged to be other than temporary on investments in marketable securities are included in interest and other 
income on the accompanying consolidated statements of income. The cost of securities sold is based on the specific identification method. 
Interest  and  dividends  on  securities  classified  as  available  for  sale  are  included  in  other  income  (expense)  on  the  accompanying 
consolidated statements of income. Premiums and discounts are amortized over the life of the related available for sale security as an 
adjustment to yield using the effective interest method. 

Accounts Receivable-Unbilled  
Accounts  receivable-unbilled  represents  the  following:  1)  revenue  earned  and  recognized  on  contracts  accounted  for  using  the 
proportional performance method for which invoices have not been generated or contractual billing dates have not been reached; and 2) 
the difference between billings for contracts containing escalated pricing over the term of the agreement and the recognition of revenue 
ratably over the subscription period.  

Deferred Revenue 
Deferred  revenue  represents  amounts  that  have  been billed  or  collected  in  advance  of  revenue  recognition.  The  Company  typically 
invoices  customers  in  quarterly,  bi-annual,  or  annual  installments,  and  occasionally  customers  will  pay  for  multi-year  contracts  in 
advance. Deferred revenue is recognized as the revenue recognition criteria are met. 

Prepaid Royalties 
Prepaid  royalties  represents  advance  payments  associated  with  the  sale  of  third  party  products,  such  as  courseware  subscriptions. 
Royalties are typically paid in advance at the commencement of the revenue cycle, or periodically throughout the revenue cycle, such as 
quarterly, bi-annual, or annual installments. Royalty payments are amortized over the term of the underlying contracts, which generally 
range  from  12  to  36  months,  in  order  to  match  the  direct  royalty  costs  to  the  same  period  the  subscription  revenue  is  recognized. 
Amortization of royalties is included under the caption “cost of revenues (excluding depreciation and amortization)” in the accompanying 
consolidated statements of income. 

42 

 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

HEALTHSTREAM, INC. 

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued) 

Allowance for Doubtful Accounts 
The Company estimates its allowance for doubtful accounts using a specific identification method in which management considers the 
facts and circumstances surrounding each potentially uncollectible receivable. An allowance is also maintained for accounts that are not 
specifically identified that may become uncollectible in the future. Uncollectible receivables are written-off in the period management 
believes  it  has  exhausted  every  opportunity  to  collect  payment  from  the  customer.  Bad  debt  expense  is  recorded  when  events  or 
circumstances indicate an additional allowance is required based on the Company’s specific identification approach. 

Changes in the allowance for doubtful accounts and the amounts charged to bad debt expense for the years ended December 31, were as 
follows (in thousands): 

  2015 ................................................  
  2014 ................................................  
  2013 ................................................  

Allowance Balance at 
Beginning of Period 
331 
  $ 
211 
  $ 
142 
  $ 

Charged to Costs and 
Expenses 

Write-offs 

Allowance Balance at 
End of Period 

  $ 
  $ 
  $ 

284 
237 
115 

  $ 
  $ 
  $ 

(312) 
(117) 
(46) 

  $ 
  $ 
  $ 

303 
331 
211 

Capitalized Software Development 
Capitalized  software  development  is  stated  on  the  basis  of  cost,  and  is  presented  net  of  accumulated  amortization.  The  Company 
capitalizes costs incurred during the software development phase for projects when such costs are material. These assets are amortized 
using the straight-line method, generally ranging between three to five years. The Company capitalized approximately $7.3 million and 
$5.7 million during 2015 and 2014, respectively. Amortization of capitalized software development was approximately $6.2 million and 
$4.3 million during 2015 and 2014, respectively. Maintenance and operating costs are expensed as incurred. As of December 31, 2015 
and 2014, there were no capitalized internal development costs for computer software developed for resale.  

Fair Value Measurements 
Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  the  principal  or  most 
advantageous  market  in  an  orderly  transaction  between  market  participants  at  the  measurement  date.  The  fair  value  hierarchy 
prioritizes the inputs to valuation techniques used in measuring fair value. There are three levels to the fair value hierarchy based on 
the reliability of inputs, as follows: 

Level 1 – Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets. 
Level 2 – Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly.  
Level  3  –  Unobservable  inputs  in  which  little  or  no  market  data  exists,  therefore  requiring  the  Company  to  develop  its  own 

assumptions. 

The Company evaluates assets and liabilities subject to fair value measurements on a recurring basis to determine the appropriate 
level  at  which  to  classify  them  for  each  reporting  period.  This  determination  requires  significant  judgments  to  be  made  by  the 
Company.  At December 31, 2015 and 2014, our assets measured at fair value on a recurring basis consisted of marketable securities, 
which are classified as available for sale (see Note 4 – Marketable Securities).  The Company did not have any financial liabilities 
that were subject to fair value measurements as of such dates. 

Property and Equipment 
Property and equipment are stated on the basis of cost. Depreciation and amortization are provided on the straight-line method over the 
following estimated useful lives, except for assets under capital leases and leasehold improvements, which are amortized over the shorter 
of the estimated useful life or their respective lease term.  

Furniture and fixtures ..........................................................................................................................................................  
Equipment ...........................................................................................................................................................................  

Years 
5-10 
3-5 

43 

 
 
 
 
  
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

   1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued) 

Goodwill and Intangible Assets 
Goodwill represents the excess of purchase price in a business combination over the fair value of the net identifiable assets acquired. The 
carrying amount of our goodwill is evaluated for impairment at least annually during the fourth quarter and whenever events or changes 
in facts or circumstances indicate that impairment may exist. In accordance with ASC 350, Intangibles – Goodwill and Other, companies 
may opt to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than 
its carrying amount. A qualitative assessment includes factors such as financial performance, industry and market metrics, and other 
factors affecting the reporting unit. If this assessment concludes that is more likely than not that the fair value of a reporting unit exceeds 
its carrying value, then goodwill is not considered impaired and no further impairment testing is required. Conversely, if the qualitative 
assessment concludes that it is more likely than not that the fair value of a reporting unit is less than its carrying value, we must then 
compare the fair value of the reporting unit to its carrying value. The Company determines fair value of the reporting units using both 
income and market based models. These models require the use of various assumptions relating to cash flow projections, growth rates, 
discount rates and terminal value calculations.  The Company did not recognize any impairment charges for the years ended December 
31, 2015, 2014 or 2013.  

As of December 31, 2015, intangible assets with remaining unamortized balances include contract rights and customer relationships, 
internally-developed technology and patents, non-competition agreements, and trade names. These intangible assets are considered to 
have definite useful lives and are being amortized on a straight line basis over periods typically ranging between three and fifteen years. 
The weighted average amortization period for definite lived intangible assets as of December 31, 2015 was 11.3 years. Intangible assets 
are reviewed for impairment whenever events or changes in facts or circumstances indicate that the carrying amount of the assets may 
not be recoverable. There were no impairments identified or recorded for the years ended December 31, 2015, 2014, or 2013. 

Long-Lived Assets 
Long-lived assets to be held for use are reviewed for events or changes in facts and circumstances, both internally and externally, which 
may indicate that an impairment of long-lived assets held for use is present. The Company measures any impairment using observable 
market values or discounted future cash flows from the related long-lived assets. The cash flow estimates and discount rates incorporate 
management’s  best  estimates,  using  appropriate  and  customary  assumptions  and  projections  at  the  date  of  evaluation.  Management 
periodically evaluates whether the carrying value of long-lived assets, including intangible assets, property and equipment, capitalized 
software  development,  and  other  assets  will  be  recoverable.  There  were  no  impairments  identified  or  recorded  for  the  years  ended 
December 31, 2015, 2014, or 2013. 

Non-Marketable Equity Investments 
Non-marketable equity investments are accounted for using the equity method when the Company can exercise significant influence 
over the investee. Investments for which the Company is not able to exercise significant influence over the investee are accounted for 
under the cost method. The proportionate share of income or loss from equity method investments are recorded under the caption “other 
income, net” in the accompanying consolidated statements of income. 

Financial Instruments 
The Company has various financial instruments, including cash and cash equivalents, accounts receivable, accounts receivable-unbilled, 
accounts payable, accrued liabilities, and deferred revenue. The carrying amounts of these financial instruments approximate fair value 
because of the short term maturity or short term nature of such instruments. The Company also has marketable securities, which are 
recorded at approximate fair value based on quoted market prices or alternative pricing sources (see Note 4 – Marketable Securities). 

Advertising 
The Company expenses the costs of advertising as incurred. Advertising expense for the years ended December 31, 2015, 2014, and 
2013 was approximately $1.1 million, $0.7 million, and $0.4 million, respectively.  

Shipping and Handling Costs 
Shipping and handling costs that are associated with our products and services are included in cost of revenues. 

44 

 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued) 

Income Taxes 
Income taxes are accounted for using the asset and liability method, whereby deferred tax assets and liabilities are determined based on 
the temporary differences between the financial statement and tax bases of assets and liabilities measured at tax rates that will be in effect 
for the year in which the differences are expected to affect taxable income. Management evaluates all available evidence, both positive 
and negative, to determine whether, based on the weight of that evidence, a valuation allowance is needed. Future realization of the tax 
benefit of an existing deductible temporary difference or carryforward ultimately depends on the existence of sufficient taxable income 
of the appropriate character within the carryback or carryforward period available under the tax law.  There are four possible sources of 
taxable income that may be available under the tax law to realize a tax benefit for deductible temporary differences and carryforwards: 
1) future reversals of existing taxable temporary differences, 2) future taxable income exclusive of reversing temporary differences and 
carryforwards, 3) taxable income in prior carryback year(s) if carryback is permitted under the tax law, and 4) tax-planning strategies 
that  would,  if  necessary,  be  implemented  to  realize  deductible  temporary  differences  or  carryforwards  prior  to  their  expiration. 
Management  reviews the realizability  of its  deferred  tax assets each  reporting period to identify  whether any  significant changes in 
circumstances or assumptions have occurred that could materially affect the realizability of deferred tax assets.  As of December 31, 
2015, the Company had established a valuation allowance of $346,000 for the portion of its net deferred tax assets that are not more 
likely than not expected to be realized.   

The Company accounts for income tax uncertainties using a more-likely-than-not recognition threshold based on the technical merits 
of the tax position taken. Tax positions that meet the more-likely-than-not recognition threshold are measured in order to determine the 
tax benefit to be recognized in the financial statements. The Company expenses any penalties or interest associated with tax obligations 
as general and administrative expenses and interest expense, respectively.  

Earnings Per Share 
Basic earnings per share is computed by dividing the net income  available to common shareholders for the period by the  weighted 
average number of common shares outstanding during the period. Diluted earnings per share is computed by dividing the net income for 
the  period  by  the  weighted  average  number  of  common  and  common  equivalent  shares  outstanding  during  the  period.  Common 
equivalent shares are composed of incremental common shares issuable upon the exercise of stock options and restricted share units 
subject to vesting. The dilutive effect of common equivalent shares is included in diluted earnings per share by application of the treasury 
stock method. Common equivalent shares that have an anti-dilutive effect on diluted net income per share have been excluded from the 
calculation of diluted weighted average shares outstanding for the years ended December 31, 2015, 2014, and 2013. 

    Concentrations of Credit Risk and Significant Customers 

The Company’s credit risks relate primarily to cash and cash equivalents, marketable securities and accounts receivable. The Company 
places its temporary excess cash investments in high quality, short-term money market instruments. At times, such investments may be 
in  excess  of  the  FDIC  insurance  limits.  Marketable  securities  consists  primarily  of  investment  grade  corporate  debt  securities  and 
certificates of deposit. 

The Company sells its products and services to various companies in the healthcare industry that are located in the United States. We 
perform  ongoing  credit  evaluations  of  our  customers’  financial  condition  and  generally  require  no  collateral  from  customers.  An 
allowance for doubtful accounts is maintained for potentially uncollectible accounts receivable. The Company did not have any single 
customer representing over 10% of net revenues during 2015, 2014, or 2013.   

Stock Based Compensation 
As of December 31, 2015, the Company maintains two stock based compensation plans, which are described in Note 11. The Company 
accounts for stock based compensation using the fair-value based method for costs related to share-based payments, including stock 
options and restricted share units. The Company uses the Black Scholes option pricing model for calculating the fair value of option 
awards issued under its stock based compensation plan. The Company measures compensation cost of restricted share units based on the 
closing fair market value of the Company’s stock on the date of grant. Stock based compensation cost is measured at the grant date, 
based on the fair value of the award that is ultimately expected to vest, and is recognized as an expense over the requisite service period.  
The Company recognizes tax benefits from stock based compensation if an excess tax benefit is realized. Excess tax benefits are recorded 
as an increase to common stock when realized. 

45 

 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued) 

Newly Issued Accounting Standards 
In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, Revenue 
from Contracts with Customers (Topic 606), which supersedes the revenue recognition requirements in Topic 605, Revenue Recognition, 
and most industry-specific revenue recognition guidance throughout the Industry Topics of the Accounting Standards Codification. The 
updated guidance states that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an 
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The guidance 
also provides for additional disclosures with respect to revenues and cash flows arising from contracts with customers. The standard will 
be  effective  for  the  first  interim  period  within  annual  reporting  periods  beginning  after  December  15,  2017,  and  early  adoption  is 
permitted for the first interim period within annual reporting periods beginning after December 15, 2016. The Company is currently 
reviewing this standard to determine the method of adoption and to assess the impact on its future consolidated financial statements. 

2. SHAREHOLDERS' EQUITY  

Common Stock 
The Company is authorized to issue up to 75 million shares of common stock. The number of common shares issued and outstanding as 
of December 31, 2015 and 2014 was approximately 31.6 million and 27.7 million, respectively. The Company issued approximately 3.9 
million  shares  of  common  stock  in  connection  with  an  underwritten  public  offering,  which  was  completed  in  May  2015,  raising 
approximately $98.0 million of cash. 

Preferred Stock 
The Company is authorized to issue up to 10 million shares of preferred stock in one or more series, having the relative voting powers, 
designations,  preferences,  rights  and  qualifications,  limitations  or  restrictions,  and  other  terms  as  the  Board  of  Directors  may  fix  in 
providing for the issuance of such series, without any vote or action of the shareholders.  

3. EARNINGS PER SHARE 

The following table sets forth the computation of basic and diluted earnings per share for the three years ended December 31, 2015 (in 
thousands, except per share amounts): 

2015 

2014 

2013 

Numerator: 

Net income  .......................................................................................    

  $ 

8,621 

  $ 

10,394 

  $ 

Denominator: 

Weighted-average shares outstanding ..........................................    
Effect of dilutive shares  ..............................................................    
Weighted-average diluted shares .................................................    

30,057 
379 
30,436 

27,570 
453 
28,023 

Basic earnings per share  ...................................................................    
Diluted earnings per share  ...............................................................    

  $ 
  $ 

0.29 
0.28 

  $ 
  $ 

0.38 
0.37 

  $ 
  $ 

8,418 

26,853 
810 
27,663 

0.31 
0.30 

Potentially dilutive shares representing approximately 16,000, 70,000, and 70,000 shares of common stock for 2015, 2014, and 2013, 
respectively, were excluded from the calculation of diluted earnings per share because their effect would have been anti-dilutive. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

4. MARKETABLE SECURITIES 

At December 31, 2015 and 2014, the fair value of marketable securities, which were all classified as available for sale, included the 
following (in thousands): 

Level 2: 

Certificates of deposit  ............................................................  
Corporate debt securities ........................................................  

Total 

Level 2: 

Certificates of deposit  ............................................................  
Corporate debt securities ........................................................  

Total 

Adjusted Cost 

$ 

$ 

1,000 
66,046 
67,046 

$ 

$ 

Adjusted Cost 

$ 

$ 

6,278 
32,732 
39,010 

$ 

$ 

December 31, 2015 

Unrealized  
Gains 

Unrealized 
Losses 

Fair Value 

- 
- 
- 

$ 

$ 

- 
(70) 
(70) 

$ 

$ 

1,000 
65,976 
66,976 

December 31, 2014 

Unrealized 
Gains 

Unrealized 
Losses 

Fair Value 

- 
- 
- 

$ 

$ 

- 
(37) 
(37) 

$ 

$ 

6,278 
32,695 
38,973 

The carrying amounts of the marketable securities reported in the consolidated balance sheets approximate fair value based on quoted 
market prices or alternative pricing sources and models utilizing market observable inputs. As of December 31, 2015, the Company 
does not consider any of its marketable securities to be other than temporarily impaired. During the years ended December 31, 2015 
and 2014, the Company did not reclassify any items out of accumulated other comprehensive income to net income. All investments 
in marketable securities are classified as a current asset on the balance sheet because the underlying securities mature within one year 
from the balance sheet date. 

5. BUSINESS COMBINATIONS 

HealthLine Systems 

On March 16, 2015, the Company acquired all of the membership interests of HealthLine Systems, LLC (HLS), a San Diego, California 
based company that specializes in credentialing, privileging, call center, and quality management solutions for the healthcare industry. 
The acquisition of HLS enables the Company to provide a comprehensive solution set for healthcare provider credentialing, privileging, 
enrollment, referral, onboarding, and analytics in support of HealthStream’s approach to talent management for healthcare organizations. 
The consideration paid for HLS consisted of approximately $88.1 million in cash (taking into account an estimated closing working 
capital adjustment). The Company incurred approximately $1.3 million in transaction costs associated with the acquisition, of which 
$965,000 were incurred during the year ended December 31, 2015 and $329,000 were incurred during the year ended December 31, 
2014.  The  transaction  costs  were  recorded  under  the  caption  “other  general  and  administrative”  in  the  consolidated  statements  of 
income. The results of operations for HLS have been included in the Company’s consolidated financial statements from the date  of 
acquisition, and are also included in the HealthStream Provider Solutions segment. 

A summary of the purchase price is as follows (in thousands): 

Cash paid at closing .........................................................................................................................................................  
Cash held in escrow .........................................................................................................................................................    
   Total consideration paid  ............................................................................................................................................  

  $ 

  $ 

81,379 
6,750 
88,129 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

5. BUSINESS COMBINATIONS (continued) 

The following table summarizes the preliminary fair value of the assets acquired and liabilities assumed as of the date of acquisition 
(in thousands): 

Cash     .......................................................................................................................................................................................  
Accounts receivable, net  ...........................................................................................................................................................  
Prepaid assets  ............................................................................................................................................................................  
Property and equipment  ............................................................................................................................................................  
Deferred tax assets  ....................................................................................................................................................................  
Goodwill  
 ................................................................................................................................................................................  
Intangible assets  ........................................................................................................................................................................  
Accounts payable and accrued liabilities  ..................................................................................................................................  
Deferred revenue  .......................................................................................................................................................................  
   Preliminary net assets acquired  .....................................................................................................................................  

  $ 

  $ 

54 
3,052
546 
200 
2,523 
41,618 
47,200 
(1,085) 
(5,979) 
88,129 

The excess of preliminary purchase price over the preliminary fair values of net tangible and intangible assets is recorded as goodwill. 
The preliminary fair values of tangible and identifiable intangible assets, deferred tax assets, deferred revenue, and  other liabilities 
are based on management’s estimates and assumptions. The preliminary fair values of assets acquired and liabilities assumed are 
considered preliminary and are based on the information that was available at the time of the acquisition. The preliminary fair values 
of assets acquired and liabilities assumed are subject to change during the measurement period (up to one year from the acquisition 
date) as we finalize the valuation of tax liabilities and determine final working capital adjustments. Included in the preliminary assets 
and liabilities is an estimated indemnification asset of $300,000 and a contingent liability of $700,000, both of which are associated 
with tax liabilities. The contingent liability is measured based on management’s estimate of a range of probable outcomes.  During 
the fourth quarter of 2015, the Company reduced the preliminary fair value for accounts receivable by $115,000, prepaid assets by 
$200,000, and accrued liabilities by $800,000. The goodwill balance is primarily attributed to the assembled workforce, additional 
market  opportunities  from  offering  HLS’s  products,  and  expected  synergies  from  integrating  HLS  with  other  products  or  other 
combined functional areas within the Company. The goodwill balance is deductible for U.S. income tax purposes. The net tangible 
assets include deferred revenue, which was adjusted down from a book value at the acquisition date of $15.0 million to an estimated 
fair value of $6.0 million. The $9.0 million write-down of deferred revenue will result in lower revenues than would have otherwise 
been recognized for such services. 

The following table sets forth the components of identifiable intangible assets and their estimated useful lives as of the acquisition 
date (in thousands): 

Customer relationships   ................................................................................................................................  

Developed technology  .................................................................................................................................  
Trade names  .................................................................................................................................................  
Total preliminary intangible assets subject to amortization  ........................................................................  

Preliminary 
fair  
Value 

$42,600 

3,700 

900 
47,200 

$ 

Useful life 

13 years 

5 years 

6 years 

The weighted average amortization period for the identifiable intangible assets acquired is 12.2 years. 

The amounts of revenue and operating income (loss) of HLS included in the Company’s consolidated statements of income from the 
date of acquisition of March 16, 2015 to the period ending December 31, 2015 are as follows (in thousands): 

Total revenues  .........................................................................................................................................................................  

Operating loss  ............................................................................................................................................................................  

$ 
$ 

8,543 
(2,541) 

48 

   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

5. BUSINESS COMBINATIONS (continued) 

The following unaudited pro forma financial information summarizes the combined results of operations of the Company and HLS, 
which was significant for purposes of the unaudited pro forma financial information disclosure, as though the companies were combined 
as of January 1, 2014 (in thousands, except per share data): 

Total revenues  
Net income   ................................................................................................................................  
Basic earnings per share  ............................................................................................................  
Diluted earnings per share .........................................................................................................   

Year Ended 
December 31, 

2015 
219,108 
13,551 
0.45 
0.44 

$ 
$ 
$ 
$ 

2014 
  182,548 
8,658 
0.31 
0.31 

$ 
$ 
$ 
$ 

These unaudited pro forma combined results of operations include certain adjustments arising from the acquisition such as adjustment 
for  amortization  of  intangible  assets,  depreciation  of  property  and  equipment,  fair  value  adjustments  of  acquired  deferred  revenue 
balances,  and  interest  expense  associated  with  borrowings  under  a  revolving  credit  facility  by  the  Company  to  partially  fund  the 
acquisition. The pro forma combined results for the year ended December 31, 2014 include nonrecurring adjustments of $4.2 million, 
which reduce net income due to the revaluation of HLS’s historic deferred revenue to fair value. The unaudited pro forma combined 
results of operations is for informational purposes only and is not indicative of what the Company’s results of operations would have 
been had such transactions occurred at the beginning of the period presented or to project the Company’s results of operations in any 
future period. 

The unaudited pro forma financial information for the years ended December 31, 2015 and 2014 combines the historical results of the 
Company and HLS for the years ended December 31, 2015 and 2014 and the pro forma adjustments listed above. 

Health Care Compliance Strategies 

On March 3, 2014, the Company acquired all of the stock of Health Care Compliance Strategies, Inc. (HCCS), a Jericho, New York 
based company that specializes in healthcare compliance solutions and services. The Company acquired HCCS to further advance its 
suite of workforce development solutions, including its offering of compliance solutions. The consideration paid for HCCS consisted 
of approximately $12.8 million in cash (taking into account a post-closing working capital adjustment) and 81,614 shares of  our 
common stock. The Company made an additional payment of $750,000 during the second quarter of 2015, upon the achievement of 
certain performance milestones within one year post-closing. The Company incurred approximately $515,000 in transaction costs 
associated  with  the  acquisition,  of  which $365,000  were  incurred  during  the  year  ended  December  31,  2014  and $150,000 were 
incurred  during  the  year  ended  December  31,  2013.  The  transaction  costs  were  recorded  under  the  caption  “other  general  and 
administrative” in the consolidated statements of income. In allocating the purchase price, the Company recorded approximately $6.2 
million of goodwill, $8.4 million of identifiable intangible assets, $2.6 million of tangible assets, $625,000 of deferred tax assets, and 
$2.7 million of liabilities. Included in the recorded liabilities was an accrual for contingent consideration of approximately $600,000. 
The  goodwill  balance  is  primarily  attributed  to  assembled  workforce,  additional  market  opportunities  of  HCCS’s  compliance 
solutions, and expected synergies from integrating HCCS’s products into our platform. The goodwill balance is deductible for  U.S. 
income tax purposes. The net tangible assets include deferred revenue, which was adjusted down from a book value at the acquisition 
date of $3.2 million to an estimated fair value of $1.7 million. The $1.5 million write-down of deferred revenue resulted in lower 
revenues than would have otherwise been recognized for such services. The results of operations for HCCS have been included in 
the Company’s consolidated financial statements from the date of acquisition, and are also included in the HealthStream Workforce 
Development Solutions segment. 

49 

 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

5. BUSINESS COMBINATIONS (continued) 

Baptist Leadership Group 

On September 9, 2013, the Company acquired substantially all of the assets of Baptist Leadership Group (BLG), a Pensacola, Florida 
based company that provides consulting services focused on patient-centered performance excellence in healthcare. The Company 
acquired BLG to strengthen its Patient Experience Solutions. The consideration paid for BLG consisted of approximately $7.4 million 
in  cash  (taking  into  account  the  working  capital  adjustment)  and  15,230  shares  of  our  common  stock.  The  Company  incurred 
approximately $145,000 in transaction costs associated with the acquisition,  which are included on the accompanying consolidated 
statements of income under the caption “other general and administrative.” In allocating the purchase price, the Company recorded 
approximately $6.3 million of goodwill, $1.6 million of identifiable intangible assets, and $28,000 of net tangible assets. The goodwill 
balance  is  primarily  attributed  to  the  assembled  workforce,  additional  market  opportunities from  BLG’s  consulting  services,  and 
expected synergies from integrating BLG into the operations of the HealthStream Patient Experience Solutions segment. The goodwill 
balance is deductible for U.S. income tax purposes. The net tangible assets include deferred revenue, which was adjusted down from 
a book value of $508,000 to an estimated fair value of $254,000. The $254,000 write-down of deferred revenue resulted in lower 
revenues than would have otherwise been recognized for such services. The results of operations for BLG have been included in the 
Company’s consolidated financial statements from the date of acquisition, and are included in the HealthStream Patient Experience 
Solutions segment.  

6. PROPERTY AND EQUIPMENT 

Property and equipment consist of the following: 

December 31, 

Equipment ..................................................................................................................................................................  
Leasehold improvements ...........................................................................................................................................  
Furniture and fixtures.................................................................................................................................................  
Gross property and equipment ...................................................................................................................................  
Accumulated depreciation and amortization  ............................................................................................................  
Property and equipment, net  .....................................................................................................................................  

$ 

$ 

23,057 
4,435 
4,338  
               31,830 
            (19,359) 
$             12,471        $ 

2015 

2014 

25,133 
5,860 
4,554 
35,547 
   (26,105) 
9,442 

Depreciation of property and equipment totaled approximately $5.3 million and $4.1 million for the years ended December 31, 2015 
and 2014, respectively. 

7. GOODWILL  

The changes in the carrying amount of goodwill for the years ended December 31, 2015 and 2014 are as follows (in thousands): 

Balance at January 1, 2015 .................................................  
Acquisition of HealthLine Systems, LLC  .........................  
Disposal of long lived assets ..............................................  
Balance at December 31, 2015 ...........................................  

Balance at January 1, 2014 .................................................  
Acquisition of Health Care Compliance Strategies, Inc.  ..  
Balance at December 31, 2014 ...........................................  

Workforce 
$ 

12,336 
- 
- 
12,336 

$ 

$ 

Workforce 
$ 

6,168 
6,168 
12,336 

  Patient 
Experience 
$ 

24,154 
- 
- 
24,154 

$ 

$ 

  Patient 
Experience 
$ 

24,154 
- 
24,154 

Provider 
5,424 
41,618 
(459) 
46,583 

$ 

$ 

Provider 
5,424 
- 
5,424 

$ 

$ 

Total 

41,914 
41,618 
(459) 
83,073 

Total 

35,746 
6,168 
41,914 

$ 

$ 

$ 

$ 

During the quarter ended December 31, 2015, the Company disposed of certain long lived assets meeting the definition of a business. 
Accordingly, we have allocated approximately $459,000 of reporting unit goodwill to this disposition of assets pursuant to ASC 350, 
Intangibles – Goodwill and other. 

50 

 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

8. INTANGIBLE ASSETS 

Intangible assets other than goodwill are considered to have finite useful lives. Customer related intangibles are amortized over their 
estimated useful lives ranging from five to thirteen years. Other intangible assets include non-competition agreements, technology and 
patents, and trade names, and are being amortized over periods ranging from three to nine years. During the quarter ended December 31, 
2015, the Company retired approximately $10.7 million of fully amortized identifiable intangible assets. Gross amounts and related 
accumulated amortization presented below as of December 31, 2015 are reflective of such retirements. Such amounts are also inclusive 
of identifiable intangible assets recorded in relation to our acquisition of HealthLine Systems, LLC (see Note 5 – Business Combinations). 
Amortization of intangible assets was approximately $5.6 million and $2.4 million for the years ended December 31, 2015 and 2014, 
respectively.  

Identifiable intangible assets are comprised of the following (in thousands): 

As of December 31, 2015 

As of December 31, 2014 

Customer related ...............  
Other..................................  
    Total 

Gross Amount 
55,571 
  $ 
9,080 
64,651 

  $ 

Accumulated 
Amortization 

  $ 

  $ 

$  

(6,068) 
(2,617) 
(8,685)    $ 

Net 

49,503 
6,463 
55,966 

Gross Amount 
23,329 
  $ 
5,300 
28,629 

  $ 

Accumulated 
Amortization 
(11,880) 
(1,954) 
(13,834) 

  $ 

  $ 

Net 

11,449 
3,346 
14,795 

$  

  $ 

The expected future annual amortization expense for the years ending December 31, is as follows (in thousands): 

2016 ........................................................................................................................................................................................................  
2017 ........................................................................................................................................................................................................  
2018 ........................................................................................................................................................................................................  
2019 ........................................................................................................................................................................................................  
2020  .......................................................................................................................................................................................................  
Thereafter ...............................................................................................................................................................................................  
     Total  ..................................................................................................................................................................................................  

  $ 

  $ 

6,400 
6,323 
6,211 
5,566 
4,913 
26,553 
55,966 

9. BUSINESS SEGMENTS 

The Company provides services to healthcare organizations and other members within the healthcare industry. The Company’s services 
are focused on the delivery of workforce development products and services (HealthStream Workforce Solutions), survey and research 
services (HealthStream Patient Experience Solutions), and provider credentialing, privileging, call center and enrollment products and 
services (HealthStream Provider Solutions).  

The Company measures segment performance based on operating income before income taxes and prior to the allocation of certain 
corporate  overhead  expenses,  interest  income,  interest  expense,  gains  and  losses  from  equity  investments,  and  depreciation.  The 
Unallocated  component  below  includes  corporate  functions,  such  as  accounting,  human  resources,  legal,  investor  relations, 
administrative  and  executive  personnel,  depreciation,  a  portion  of  amortization,  and  certain  other  expenses,  which  are  not  currently 
allocated in measuring segment performance. The following is the Company’s business segment information as of and for the years 
ended December 31, 2015, 2014 and 2013 (in thousands). 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

9. BUSINESS SEGMENTS (continued) 

Revenues, net: 
  Workforce ....................................................................................................  
Patient Experience  ......................................................................................  
Provider  .......................................................................................................  
Total revenues, net  ............................................................................................  

Operating income: 
  Workforce ....................................................................................................  
Patient Experience  ......................................................................................  
Provider  .......................................................................................................  
  Unallocated  .................................................................................................  
Total operating income  .....................................................................................  

2015 
$  161,289 
34,193 
13,520 
$  209,002 

2015 

39,986 
1,548 
(2,559) 
(25,418) 
13,557 

$ 

$ 

2014 
$  134,242 
31,901 
4,547 
$  170,690 

2014 

35,374 
810 
826 
(20,635) 
16,375 

$ 

$ 

2013 

$ 

99,963 
28,454 
3,857 
$  132,274 

2013 

28,203 
2,819 
277 
(16,633) 
14,666 

$ 

$ 

Workforce ...........................  
Patient Experience  .............  
Provider  ..............................  
Unallocated  ........................  
Total  ...................................  

2015 
$  82,375 
34,902 
  100,948 
  161,344 
$  379,569 

Assets * 
2014 
$  81,116 
34,536 
10,976 
  130,634 
$  257,262 

2013 
$  48,514 
34,727 
11,499 
  117,854 
$  212,594 

$ 

Purchases of long-lived assets 
2015 
2013 
2014 
$  11,403 
2,007 
332 
1,617 
$  15,359 

7,179 
1,277 
200 
1,546 
$  10,202 

6,243 
726 
67 
1,675 
8,711 

$ 

$ 

Depreciation and amortization 
2013 
2014 
2015 

$ 

6,693 
1,061 
3,986 
5,257 
$  16,997 

$ 

4,813 
1,272 
683 
4,163 
$  10,931 

$ 

$ 

2,829 
1,068 
683 
3,272 
7,852 

* Segment assets include accounts and unbilled receivables, prepaid royalties, prepaid and other current assets, other assets, capitalized software development, certain property and 
equipment, and intangible assets. Cash and cash equivalents and marketable securities are not allocated to individual segments, and are included within Unallocated. A significant 
portion of property and equipment assets are included within Unallocated. 

10. INCOME TAXES 

The provision (benefit) for income taxes is comprised of the following (in thousands): 

Current federal  .........................................................................................................  
Current state  .............................................................................................................  
Deferred federal  .......................................................................................................  
Deferred state  ...........................................................................................................  
  Provision for income taxes  ..................................................................................  

  $ 

  $ 

3,608 
1,098 
501 
(109) 
5,098 

  $ 

  $ 

3,198 
1,605 
1,092 
232 
6,127 

  $ 

  $ 

2,474 
1,444 
2,315 
191 
6,424 

2015 

Year Ended December 31, 
2014 

2013 

A reconciliation of income taxes at the statutory federal income tax rate to the provision for income taxes included in the 
accompanying consolidated statements of income is as follows (in thousands): 

Federal tax provision at the statutory rate ................................................................  
State income tax provision, net of federal benefit ....................................................  
Tax credits  ................................................................................................................  
Change in state valuation allowance  .......................................................................  
Other..........................................................................................................................  
  Provision for income taxes ...................................................................................  

  $ 

  $ 

2015 

Year Ended December 31, 
2014 

2013 

4,802 
673 
(425) 
(8) 
56 
5,098 

  $ 

  $ 

5,782 
1,350 
(1,160) 
37 
118 
6,127 

  $ 

  $ 

5,194 
898 
(54) 
231 
155 
6,424 

Management periodically assesses the realizability of its deferred tax assets, and to the extent that a recovery is not likely, a valuation 
allowance is established to reduce the deferred tax asset to the amount estimated to be recoverable. At December 31, 2015, a valuation 
allowance of $346,000 exists. The Company adjusts deferred tax liabilities and assets in the period of enactment for the effect of an 
enacted change in tax laws or rates. Accordingly, the state income tax provision for the period ended December 31, 2015 is inclusive of 
a deferred tax benefit of $188,000 related to a change in state tax law that will be effective for the Company’s tax year beginning on or 
after January 1, 2017. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

10. INCOME TAXES (continued) 

As of December 31, 2015, the Company had state net operating loss carryforwards of $13.0 million. These loss carryforwards will expire 
in years 2016 through 2025. The Company is subject to income taxation at the federal and various state levels. The Company is subject 
to U.S. federal tax examinations for tax years 2012 through 2015. Loss carryforwards and credit carryforwards generated or utilized in 
years earlier than 2012 are also subject to examination and adjustment. The Company has examinations in process with the Internal 
Revenue Service for tax years 2013 and 2014. The Company has research and development tax credit carryforwards of $1.9 million 
that  expire  in  varying  amounts  through  2035.  As  of  December  31,  2015,  the  Company  had  alternative  minimum  tax  credit 
carryforwards of $816,000 that are available to offset future regular tax liabilities and they do not expire.  

A reconciliation of the beginning and ending liability for gross unrecognized tax benefits at December 31, 2015 and 2014, are as 
follows (in thousands): 

Balance at beginning of year ................................................................................................................................  
Additions for tax positions in the current year .....................................................................................................  
Reductions for tax positions of prior years 
Balance at end of year ...........................................................................................................................................  

 $ 

 $ 

December 31, 

2015 

2,168 
351 
(1,861) 
658 

2014 

167 
2,168 
(167) 
2,168 

 $ 

 $ 

The Company recognized approximately $14,000 and $125,000 for interest and penalties related to unrecognized tax benefits within 
the provision for income taxes during the years ended December 31, 2015 and 2014, respectively. Unrecognized tax benefits included 
tax  positions  of  approximately  $278,000  at  both  December  31,  2015  and  2014  that  if  recognized  would  impact  the  Company’s 
effective tax rate. The reduction for tax positions of prior years reflected in the table above as of December 31, 2015 relates to a change 
in tax accounting method filed with the IRS for tangible property and deferred revenue.  The Company estimates that it is reasonably 
possible the liability for unrecognized tax benefits could decrease up to $0.3 million within the next 12 months. 

Deferred federal and state income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of deferred tax assets 
and deferred tax liabilities are as follows (in thousands): 

  Deferred tax assets: 

Allowance for doubtful accounts ......................................................................................................................  
Accrued liabilities .............................................................................................................................................  
Tax credits .........................................................................................................................................................  
Stock based compensation  ...............................................................................................................................  
Deferred revenue  ..............................................................................................................................................  
Depreciation  .....................................................................................................................................................  
Basis difference on investments  ......................................................................................................................  
Net operating loss carryforwards ......................................................................................................................  

$ 

  Total deferred tax assets 

Less: Valuation allowance ................................................................................................................................  
  Deferred tax assets, net of valuation allowance   ..................................................................................................  

Deferred tax liabilities: 
  Deductible goodwill ..............................................................................................................................................  
  Nondeductible intangible assets  ...........................................................................................................................  
  Prepaid assets ........................................................................................................................................................  
  Capitalized software development  .......................................................................................................................  
  Basis difference on investments  ...........................................................................................................................  
Total deferred tax liabilities  ......................................................................................................................................  

December 31, 

2015 

2014 

$ 

122 
  2,062 
816 
1,107 
1,563 
  348 
  80 
407 
6,505 
(346) 
6,159 

2,646 
1,806 
1,911 
4,559 
- 
10,922 

134 
1,565 
791 
1,015 
616 
715 
- 
355 
5,191 
(355) 
4,836 

2,369 
2,171 
1,602 
3,836 
343 
10,321 

Net deferred tax liabilities .........................................................................................................................................  

 $ 

(4,763) 

 $ 

(5,485) 

53 

 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
 
  
  
 
  
 
  
 
  
 
  
 
  
  
  
  
 
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

11. STOCK BASED COMPENSATION 

Stock Incentive Plans 

The Company’s 2010 Stock Incentive Plan (2010 Plan) and 2000 Stock Incentive Plan (2000 Plan; collectively, the 2010 Plan and the 
2000 Plan referred to as the Plan) authorize the grant of options, restricted share units (RSU), or other forms of stock based compensation 
to employees, officers, directors and others, and such grants must be approved by the Compensation Committee of the Board of Directors. 
Options  granted  under  the  Plan  have  terms  of  no  more  than  ten  years,  with  certain  restrictions.  The  Plan  allows  the  Compensation 
Committee of the Board of Directors to determine the vesting period and parameters of each grant. The vesting period of the options and 
RSUs granted has historically ranged from immediate vesting to annual vesting up to four years, generally beginning one year after the 
grant date.  As of December 31, 2015, approximately 487,000 shares of unissued common stock  remained  reserved for future  stock 
incentive grants under the Plan. The Company issues new shares of common stock when options are exercised or when RSUs become 
vested. 

Stock Option Activity 

A summary of activity and various other information relative to stock options for the year ended December 31, 2015 is presented in the 
tables below (in thousands, except exercise price). 

Outstanding at beginning of period ............................................................  
Granted ........................................................................................................  
Exercised .....................................................................................................  
Expired ........................................................................................................  
Forfeited ......................................................................................................  
Outstanding at end of period .......................................................................  
Exercisable at end of period. .......................................................................  

Common 
Shares 

596 
- 
(76) 
- 
- 
520 
520 

$ 

Weighted- 
Average 
Exercise Price 
6.18 
- 
4.29 
- 
- 
6.45 
6.45 

$ 
$ 

Aggregate  
Intrinsic Value 

$ 
$ 

8,081 
8,081 

The aggregate intrinsic value for stock options in the table above represents the total difference between the Company’s closing stock 
price on December 31, 2015 (the last trading day of the year) of $22.00 per share and the option exercise price, multiplied by the number 
of in-the-money options as of December 31, 2015. The weighted average remaining contractual term of options outstanding at December 
31, 2015 was 2.5 years. Options exercisable at December 31, 2015 have a weighted average remaining contractual term of 2.5 years.  

Other information relative to option activity during the three years ended December 31, 2015 is as follows (in thousands): 

Total grant date fair value of stock options vested  .................................................  
Total intrinsic value of stock options exercised  .....................................................  
Cash proceeds from exercise of stock options  ........................................................  

 $ 
 $ 
 $ 

232 
1,662 
328 

 $ 
 $ 
 $ 

630 
5,912 
1,094 

 $ 
 $ 
 $ 

723 
25,846 
3,318 

2015 

2014 

2013 

Restricted Share Unit Activity 

A summary of activity relative to RSUs for the year ended December 31, 2015 is follows (in thousands, except weighted average grant 
date fair value): 

Outstanding at beginning of period ............................................................  
Granted ........................................................................................................  
Vested  .........................................................................................................  
Forfeited ......................................................................................................  
Outstanding at end of period  ....................................................................  

164 
110 
(54) 
(2) 
218 

$ 

$ 

25.04 
24.97 
24.17 
26.03 
25.21 

$ 

4,793 

Number of  
RSU’s 

Weighted- 
Average 
Grant Date Fair Value 

Aggregate  
Intrinsic Value 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

11. STOCK BASED COMPENSATION (continued) 

The aggregate fair value of RSU awards that vested in 2015 and 2014, as of the respective vesting dates, was approximately $1.4 million 
and $1.1 million, respectively. A portion of RSUs that vested in 2015 and 2014 were net-share settled such that the Company withheld 
shares with value equivalent to the employees’ minimum statutory obligation for the applicable income and other employment taxes, 
and remitted the cash to the appropriate taxing authorities. The total shares withheld for RSUs during 2015 and 2014 were 8,922 and 
5,327, respectively, and were based on the value of the RSUs on their respective settlement dates as determined by  the Company’s 
closing stock price. Total payments related to RSUs for the employees’ tax obligations to taxing authorities were approximately $230,000 
in 2015 and $161,000 in 2014, and are reflected as a financing activity within the consolidated statements of cash flows. These net-share 
settlements  had  the  effect  of  share  repurchases  by  the  Company  as  they  reduced  and  retired  the  number  of  shares  that  would  have 
otherwise been issued as a result of the vesting and did not represent an expense to the Company. 

Stock Based Compensation 

Total stock based compensation expense, which is recorded in our consolidated statements of income, recorded for the  years ended 
December 31, is as follows (in thousands): 

Cost of revenues (excluding depreciation and amortization) .......................  
Product development ....................................................................................  
Sales and marketing  .....................................................................................  
Other general and administrative  .................................................................  
Total stock based compensation expense  ............................................  

  $ 

  $ 

Years Ended December 31, 

2015 

824 
569 
547 
1,340 
3,280 

  $ 

  $ 

2014 

86 
201 
224 
1,114 
1,625 

  $ 

  $ 

2013 

81 
144 
175 
1,058 
1,458 

The Company amortizes the fair value of all stock based awards, net of estimated forfeitures, on a straight-line basis over the requisite 
service period, which generally is the vesting period. As of December 31, 2015, total unrecognized compensation expense related to 
non-vested  stock  options  and  RSUs  was  approximately  $3.0  million,  net  of  estimated  forfeitures,  with  a  weighted  average  expense 
recognition period remaining of 2.3 years. The Company realized approximately $3.0 million of excess tax benefits related to stock based 
awards during the year ended December 31, 2015, which was recorded as an increase to common stock. 

Stock based compensation cost for RSUs is measured based on the closing fair market value of the Company’s stock on the date of grant. 
Stock based compensation cost for stock options is estimated at the grant date based on the fair value calculated using the Black-Scholes 
method. The Company did not grant any stock options during 2015, 2014, or 2013.  

Stock Awards 

During  June  2015,  the  Company’s  CEO,  Robert  A.  Frist,  Jr.,  entered  into  an  agreement  with  the  Company  pursuant  to  which  he 
contributed 54,241 of his personally owned shares of HealthStream, Inc. common stock to the Company, without any consideration paid 
to him. In connection with this contribution, the Company approved the grant of 49,310 shares of HealthStream, Inc. common stock to 
over 600 employees who were not otherwise eligible to receive equity awards and had at least one year of service with the Company. 
The Company  recognized approximately $1.5 million of stock based compensation expense for these stock awards during the  three 
months ended June 30, 2015 based on the closing fair market value of the Company’s stock on the date of the Company’s approval of 
these grants. In connection with these equity awards, effective in the second quarter of 2015, the Company withheld shares with value 
equivalent to the employees’ minimum statutory obligation for the applicable income and other employment taxes, and remitted the cash 
to the appropriate taxing authorities. The total shares withheld were 17,279, and were based on the value of the stock awards on the date 
of the Company’s approval of these grants, as determined by the Company’s closing stock price on that date. Total payments related to 
the employees’ tax obligations to taxing authorities for these stock awards were approximately $526,000 and are reflected as a financing 
activity within the consolidated statements of cash flows for the year ended December 31, 2015. These share withholdings had the effect 
of share repurchases by the Company as they reduced and retired the number of shares otherwise issuable as a result of the stock awards 
and did not represent an expense to the Company. 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

12. EMPLOYEE BENEFIT PLAN  

401(k) Plan  

The  Company  has  a  defined-contribution  employee  benefit  plan  (401(k)  Plan)  incorporating  provisions  of  Section  401(k)  of  the 
Internal  Revenue  Code.  Employees  must  have  attained  the  age  of 21  and  have  completed  thirty  days  of  service  to  be  eligible  to 
participate in the 401(k) Plan. Under the provisions of the 401(k) Plan, a plan member may make contributions, on a tax-deferred 
basis,  subject  to  IRS  limitations.  The  Company  elected  to  provide  eligible  employees  with  matching  contributions  totaling 
approximately $645,000 and $274,000 for the years ended December 31, 2015 and 2014, respectively.  

13. DEBT 

At December 31, 2015 and 2014, the Company had no debt outstanding. 

Revolving Credit Facility 
The Company maintains a Loan Agreement (the “Revolving Credit Facility”) with SunTrust Bank (“SunTrust”) in the aggregate principal 
amount of $50.0 million, which matures on November 24, 2017. Under the Revolving Credit Facility, the Company may borrow up to 
$50.0 million, which includes a $5.0 million swing line subfacility, as well as an accordion feature that allows the Company to increase 
the Revolving Credit Facility by a total of up to $25.0 million, subject to securing additional commitments from existing lenders or new 
lending institutions. The Revolving Credit Facility includes a $5.0 million letter of credit subfacility. The obligations under the Revolving 
Credit Facility are guaranteed by each of the Company’s subsidiaries. At the Company’s election, the borrowings under the Revolving 
Credit Facility bear interest at either (1) a rate per annum equal to the highest of SunTrust’s prime rate or 0.5% in excess of the Federal 
Funds Rate or 1.0% in excess of one-month LIBOR (the “Base Rate”), plus an applicable margin, or (2) the one, two, three, or six-month 
per annum LIBOR for deposits in the applicable currency (the “Eurocurrency Rate”), as selected by the Company, plus an applicable 
margin. The applicable margin for Eurocurrency Rate loans depends on the Company’s funded debt leverage ratio and varies from 1.50% 
to 2.00%. The applicable margin for Base Rate loans depends on the Company’s funded debt leverage ratio and varies from 0.50% to 
1.50%. Commitment fees and letter of credit fees are also payable under the Revolving Credit Facility. Principal is payable in full at 
maturity on November 24, 2017, and there are no scheduled principal payments prior to maturity. The Company is required to pay a 
commitment fee ranging between 20 and 30 basis points per annum of the average daily unused portion of the Revolving Credit Facility, 
depending on the Company’s funded debt leverage ratio. 

The  purpose  of  the  Revolving  Credit  Facility  is  for  general  working  capital  needs,  permitted  acquisitions  (as  defined  in  the  Loan 
Agreement), and for stock repurchase and/or redemption transactions that the Company may authorize. 

The  Revolving  Credit  Facility  contains  certain  covenants  that,  among  other  things,  restrict  additional  indebtedness,  liens  and 
encumbrances, changes to the character of the Company’s business, acquisitions, asset dispositions, mergers and consolidations, sale or 
discount of receivables, creation or acquisitions of additional subsidiaries, and other matters customarily restricted in such agreements. 

As of December 31, 2015, the Company was in material compliance with all covenants. There were no balances outstanding on the 
Revolving  Credit  Facility  as  of  December  31,  2015.  During  the  three  months  ended  March  31,  2015,  the  Company  borrowed 
approximately $28.0 million under the Revolving Credit Facility. During the three months ended June 30, 2015, the Company repaid 
approximately  $28.0  million  of  balances  previously  outstanding  under  the  Revolving  Credit  Facility  from  proceeds  received  in  the 
Company’s  public  offering  of  3,869,750  shares  which  closed  on  May  28,  2015.  The  weighted  average  interest  rate  was  1.68%  for 
borrowings under Revolving Credit Facility during the year ended December 31, 2015.  

56 

 
 
 
 
 
HEALTHSTREAM, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 

14. LEASES 

The  Company  has  non-cancellable  operating  leases  primarily  for  office  space,  hosting  facilities,  and  office  equipment.  Some  lease 
agreements contain provisions for escalating rent payments over the initial terms of the lease. The Company accounts for these leases by 
recognizing  rent  expense  on  a  straight-line  basis  and  adjusting  the  deferred  rent  expense  liability  for  the  difference  between  the 
straight-line rent expense and the amount of rent paid. The terms of the lease agreements generally provide the Company the option to 
renew.  The Company  also leases certain office equipment under operating leases.  Total rent expense under all operating leases was 
approximately $4.3 million, $3.1 million, and $2.4 million, for the years ended December 31, 2015, 2014, and 2013, respectively. 

Future rental payment commitments at December 31, 2015 under non-cancelable operating leases, with initial terms of one year or more, 
are as follows (in thousands): 

2016  ......................................................................................................................................................  
2017 .......................................................................................................................................................  
2018 .......................................................................................................................................................  
2019  ......................................................................................................................................................  
2020  ......................................................................................................................................................  
Thereafter ..............................................................................................................................................  
Total minimum lease payments ............................................................................................................  

  $ 

  $ 

3,876 
2,625 
1,365 
808 
810 
2,604 
12,088 

15. LITIGATION 

In connection with its business, the Company is from time to time involved in various legal actions. The litigation process is inherently 
uncertain and it is possible that the resolution of such matters might have a material adverse effect upon the financial condition and/or 
results  of  operations  of  the  Company.  However,  in  the  opinion  of  the  Company’s  management,  matters  currently  pending  or 
threatened against the Company are not expected to have a material adverse effect on the financial position or results of operations 
of the Company. 

16. RELATED PARTY TRANSACTIONS 

During the three months ended June 30, 2015, the Company’s CEO, Robert A. Frist, Jr., entered into an agreement with the Company 
pursuant to which he contributed 54,241 of his personally owned shares of HealthStream, Inc. common stock to the Company, without 
any consideration paid to him. In connection with this contribution, the Company approved the grant of 49,310 shares of common stock 
to over 600 employees, with a fair market value of approximately $1.5 million. Mr. Frist contributed 4,931 of the contributed shares 
noted above to take into account the estimated Company costs, such as administrative expenses and employer payroll taxes associated 
with the grants. (See Note 11). 

17. SUBSEQUENT EVENTS 

In February 2016, the Board of Directors authorized a share repurchase program for up to $25 million of the Company’s outstanding 
common stock. Repurchases will be made under the repurchase program in accordance with applicable securities laws and may be made 
at management’s discretion from time to time in the open market, through privately negotiated transactions, or otherwise. The share 
repurchase program will terminate on the earlier of December 31, 2016 or when the maximum dollar amount has been expended. The 
share repurchase program may be suspended or discontinued at any time. 

57 

   
   
   
   
   
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

Item 9A. Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

HealthStream’s chief executive officer and principal financial officer have reviewed and evaluated the effectiveness of the Company’s 
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 
1934 (the “Exchange Act”)) as of December 31, 2015. Based on that evaluation, the chief executive officer and principal financial 
officer have concluded that HealthStream’s disclosure controls and procedures were effective to ensure that the information required 
to  be  disclosed  by  the  Company  in  the  reports  the  Company  files  or  submits  under  the  Exchange  Act  is  recorded,  processed, 
summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and the 
information  required  to  be  disclosed  in  the  reports  the  Company  files  or  submits  under  the  Exchange  Act  was  accumulated  and 
communicated to the Company’s management, including its principal executive and principal financial officer, or persons performing 
similar functions, as appropriate to allow timely decisions regarding required disclosure. 

Management’s Annual Report On Internal Control Over Financial Reporting  

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  as  defined  in 
Rules 13a-15(f) and 15d-15(f) under the Exchange Act, and for assessing the effectiveness of internal control over financial reporting. 
The  Company’s  internal  control  over  financial  reporting  is  designed  to  provide  reasonable  assurance  regarding  the  reliability  of 
financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  GAAP.  The  Company’s 
internal control over financial reporting includes those policies and procedures that: (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with  GAAP, and 
that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors 
of the Company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the Company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes 
in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

Management  assessed  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  December  31,  2015.  In 
making  this  assessment,  management  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission in Internal Control-Integrated Framework (2013 Framework). Management’s assessment included an evaluation of the 
design of our internal control over financial reporting and testing of the operational effectiveness of our internal control over financial 
reporting. Management believes that, as of December 31, 2015, the Company’s internal control over financial reporting was effective 
based on those  criteria. The Company’s independent registered public accounting firm, Ernst & Young LLP, has issued an audit 
report on the Company’s internal control over financial reporting, which appears in Item 8 of this Annual Report on Form 10-K. 

Changes in Internal Control Over Financial Reporting 

There were no changes in HealthStream’s internal control over financial reporting that occurred during the fourth quarter of  2015 
that  have  materially  affected,  or  that  are  reasonably  likely  to  materially  affect,  HealthStream’s  internal  control  over  financial 
reporting.  

Item 9B. Other Information 

None. 

58 

 
 
 
Item 10. Directors, Executive Officers and Corporate Governance 

PART III 

Information as to directors of the Company and corporate governance is incorporated by reference from the information contained in our 
2016 proxy statement for the 2016 Annual Meeting of Shareholders (2016 Proxy Statement) that we will file with the Securities and 
Exchange Commission within 120 days of the end of the fiscal year to which this report relates. Pursuant to General Instruction G(3), 
certain information concerning executive officers of the Company is included in Part I of this Form 10-K, under the caption “Executive 
Officers of the Registrant.” 

Item 11. Executive Compensation 

Incorporated by reference from the information contained in the Company’s 2016 Proxy Statement. 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

Incorporated by reference from the information contained in the Company’s 2016 Proxy Statement. 

Item 13. Certain Relationships and Related Transactions, and Director Independence 

Incorporated by reference from the information contained in the Company’s 2016 Proxy Statement. 

Item 14. Principal Accounting Fees and Services 

Incorporated by reference from the information contained in the Company’s 2016 Proxy Statement. 

59 

Item 15. Exhibits, Financial Statement Schedules 

(a)(1) Financial Statements 

PART IV 

Reference is made to the financial statements included in Item 8 to this Report on Form 10-K. 

(a)(2) Financial Statement Schedules 

All schedules are omitted because they are not applicable or the required information is shown in the Consolidated Financial 
Statements or the notes thereto. 

(a)(3) Exhibits 

Description 

Number 

 2.1 (1) 

3.1* 
3.2(7)* 
4.1* 
4.2* 
10.1^* 
10.2^ (5) 
10.3^* 
10.4^ (2) 
10.5^ (3) 
10.6^ (3) 
10.7^ (3) 
10.8^ (4) 
10.9^ (4) 
10.10 (6) 

Membership Interest Purchase Agreement, dated as of February 12, 2015, between HealthStream, Inc., Littrell Holdings, Inc., HealthLine 
Systems,  Inc.,  the  Shareholders  of  HealthLine  Systems,  Inc.,  and  Dan  Littrell  in  his  individual  capacity  and  as  the  Shareholders 
Representative. 
Form of Fourth Amended and Restated Charter of HealthStream, Inc. 
Form of Second Amended and Restated Bylaws of HealthStream, Inc. 
Form of certificate representing the common stock, no par value per share, of HealthStream, Inc. 
Reference is made to Exhibits 3.1 and 3.2. 
2000 Stock Incentive Plan, effective as of April 10, 2000 
2010 Stock Incentive Plan, effective as of May 27, 2010 
Form of Indemnification Agreement 
Executive Employment Agreement, dated July 21, 2005, between HealthStream, Inc. and Robert A. Frist, Jr. 
Form of HealthStream, Inc. Non-Qualified Stock Option Agreement (Employees)   
Form of HealthStream, Inc. Incentive Stock Option Agreement (Employees) 
Form of HealthStream, Inc. Non-Qualified Stock Option Agreement (Directors) 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Officers) 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Non-Employee Director) 
Revolving Credit Agreement, dated November 24, 2014, by and among HealthStream, Inc., the several banks and other financial institutions 
and lenders from time to time party thereto and  SunTrust Bank, as administrative agent, issuing bank, and swingline lender 
Summary of Director and Executive Officer Compensation 
HealthStream, Inc. 2015 Cash Incentive Bonus Plan  
Contribution Agreement, dated as of June 30, 2015, between HealthStream, Inc. and Robert A. Frist, Jr. 
Letter Agreement, dated as of September 24, 2015, between HealthStream, Inc. and Michael Sousa. 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Performance) between HealthStream, Inc. and Michael Sousa. 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Cumulative) between HealthStream, Inc. and Michael Sousa. 
2015 Provider Solutions Cash Incentive Bonus Plan. 
Subsidiaries of HealthStream, Inc. 
Consent of Independent Registered Public Accounting Firm 
Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
XBRL Instance Document 
XBRL Taxonomy Extension Schema 

10.11^ 
10.12^(8) 
10.13 (8) 
10.14^(9) 
10.15^ (9) 
10.16^ (9) 
10.17^ (9) 
21.1 
23.1 
31.1 
31.2 
32.1 
32.2 
101.1 INS  
101.1 SCH  
101.1 CAL    XBRL Taxonomy Extension Calculation Linkbase 
101.1  DEF    XBRL Taxonomy Extension Definition Linkbase 
101.1 LAB    XBRL Taxonomy Extension Label Linkbase 
101.1 PRE     XBRL Taxonomy Extension Presentation Linkbase 

* 
^ 
(1) 
(2) 
(3) 
(4) 

(5) 
(6) 
(7) 
(8) 

(9) 

Incorporated by reference to Registrant's Registration Statement on Form S-1, as amended (Reg. No. 333-88939). 
Management contract or compensatory plan or arrangement 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated February 13, 2015. 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated July 25, 2005. 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated June 1, 2010. 
Incorporated by reference from exhibit filed on our Quarterly Report on Form 10-Q, for the quarterly period ended March 31, 2012 filed with the 
SEC on April 30, 2012. 
Incorporated by reference to Appendix B of the Company’s Definitive Proxy Statement filed with the SEC on April 29, 2010.  
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated November 25, 2014. 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated October 23, 2015. 
Incorporated by reference from exhibit filed on our Quarterly Report on Form 10-Q, for the quarterly period ended June 30, 2015, filed with the SEC 

on July 31, 2015. 

Incorporated by reference from exhibit filed on our Quarterly Report on Form 10-Q, for the quarterly period ended September 30, 2015, filed with 

the SEC on October 30, 2015. 

60 

 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to 
be signed on its behalf by the undersigned, thereunto duly authorized on this 26th day of February, 2016. 

SIGNATURES 

HEALTHSTREAM, INC. 

By:/s/ ROBERT A. FRIST, JR. 
Robert A. Frist, Jr. 
Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the 
registrant and in the capacities and on the dates indicated: 

Signature 

Title(s) 

Date 

/s/ ROBERT A. FRIST, JR. 
Robert A. Frist, Jr. 

/s/ GERARD M. HAYDEN, JR. 
Gerard M. Hayden, Jr. 

/s/ THOMPSON DENT 
Thompson Dent  

/s/ FRANK GORDON 
Frank Gordon 

/s/ C. MARTIN HARRIS 
C. Martin Harris 

/s/ JEFFREY L. MCLAREN 
Jeffrey L. McLaren 

/s/ DALE POLLEY 
Dale Polley 

/s/ LINDA REBROVICK 
Linda Rebrovick 

/s/ MICHAEL SHMERLING 
Michael Shmerling 

/s/ WILLIAM STEAD 
William Stead 

/s/ DEBORAH TAYLOR TATE 
Deborah Taylor Tate 

February 26, 2016 

February 26, 2016 

February 26, 2016 

February 26, 2016 

February 26, 2016 

February 26, 2016 

 February 26, 2016 

February 26, 2016 

 February 26, 2016 

February 26, 2016 

February 26, 2016 

President, Chief Executive Officer and 
Chairman (Principal Executive Officer) 

Chief Financial Officer and Senior Vice President 
(Principal Financial and Accounting Officer) 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO EXHIBITS 

Description 

Exhibit 
Number 

2.1 (1) 

3.1* 
3.2(7)* 
4.1* 
4.2* 
10.1^* 
10.2^ (5) 
10.3^* 
10.4^ (2) 
10.5^ (3) 
10.6^ (3) 
10.7^ (3) 
10.8^ (4) 
10.9^ (4) 
10.10 (6) 

Membership Interest Purchase Agreement, dated as of February 12, 2015, between HealthStream, Inc., Littrell Holdings, Inc., HealthLine 
Systems,  Inc.,  the  Shareholders  of  HealthLine  Systems,  Inc.,  and  Dan  Littrell  in  his  individual  capacity  and  as  the  Shareholders 
Representative. 
Form of Fourth Amended and Restated Charter of HealthStream, Inc. 
Form of Second Amended and Restated Bylaws of HealthStream, Inc. 
Form of certificate representing the common stock, no par value per share, of HealthStream, Inc. 
Reference is made to Exhibits 3.1 and 3.2. 
2000 Stock Incentive Plan, effective as of April 10, 2000 
2010 Stock Incentive Plan, effective as of May 27, 2010 
Form of Indemnification Agreement 
Executive Employment Agreement, dated July 21, 2005, between HealthStream, Inc. and Robert A. Frist, Jr. 
Form of HealthStream, Inc. Non-Qualified Stock Option Agreement (Employees)   
Form of HealthStream, Inc. Incentive Stock Option Agreement (Employees) 
Form of HealthStream, Inc. Non-Qualified Stock Option Agreement (Directors) 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Officers) 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Non-Employee Director) 
Revolving Credit Agreement, dated November 24, 2014, by and among HealthStream, Inc., the several banks and other financial institutions 
and lenders from time to time party thereto and  SunTrust Bank, as administrative agent, issuing bank, and swingline lender 
Summary of Director and Executive Officer Compensation 
HealthStream, Inc. 2015 Cash Incentive Bonus Plan  
Contribution Agreement, dated as of June 30, 2015, between HealthStream, Inc. and Robert A. Frist, Jr. 
Letter Agreement, dated as of September 24, 2015, between HealthStream, Inc. and Michael Sousa. 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Performance) between HealthStream, Inc. and Michael Sousa. 
Form of HealthStream, Inc. Restricted Share Unit Agreement (Cumulative) between HealthStream, Inc. and Michael Sousa. 
2015 Provider Solutions Cash Incentive Bonus Plan. 
Subsidiaries of HealthStream, Inc. 
Consent of Independent Registered Public Accounting Firm 
Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

10.11^ 
10.12^(8) 
10.13 (8) 
10.14^(9) 
10.15^ (9) 
10.16^ (9) 
10.17^ (9) 
21.1 
23.1 
31.1 
31.2 
32.1 
32.2 
101.1 INS   XBRL Instance Document 
101.1 SCH   XBRL Taxonomy Extension Schema 
101.1 CAL    XBRL Taxonomy Extension Calculation Linkbase 
101.2  DEF    XBRL Taxonomy Extension Definition Linkbase 
101.1 LAB    XBRL Taxonomy Extension Label Linkbase 
101.1 PRE    XBRL Taxonomy Extension Presentation Linkbase 

* 
^ 
(1) 
(2) 
(3) 
(4) 

(5) 
(6) 
(7) 
(8) 

(9) 

Incorporated by reference to Registrant's Registration Statement on Form S-1, as amended (Reg. No. 333-88939). 
Management contract or compensatory plan or arrangement 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated February 13, 2015. 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated July 25, 2005. 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated June 1, 2010. 
Incorporated by reference from exhibit filed on our Quarterly Report on Form 10-Q, for the quarterly period ended March 31, 2012 filed 

with the SEC on April 30, 2012. 

Incorporated by reference to Appendix B of the Company’s Definitive Proxy Statement filed with the SEC on April 29, 2010.  
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated November 25, 2014. 
Incorporated by reference from exhibit filed on our Current Report on Form 8-K, dated October 23, 2015. 
Incorporated by reference from exhibit filed on our Quarterly Report on Form 10-Q, for the quarterly period ended June 30, 2015, filed 

with the SEC on July 31, 2015. 

Incorporated by reference from exhibit filed on our Quarterly Report on Form 10-Q, for the quarterly period ended September 30, 2015, 

filed with the SEC on October 30, 2015. 

 
 
 
 
 
 
 
 
HealthStream, Inc. (the “Company”) 

Summary of Director and Executive Officer Compensation 

EXHIBIT 10.11 

I.  Director Compensation. Directors who are employees of the Company do not receive additional compensation for serving as 
directors  of  the  Company.  The  following  table  sets  forth  current  rates  of  cash  compensation  for  the  Company’s  non-employee 
directors. For fiscal year 2016, each director will receive an annual retainer of  $5,000, except for the Audit Committee Chair and 
Nominating  and  Corporate  Governance  Chair,  who  will  receive  an  additional  annual  retainer  of  $7,500,  and  the  Compensation 
Committee Chair, who will receive an additional annual retainer of $2,000. Non-employee directors will also receive a $15,000 flat-
fee for board and committee meeting attendance and participation. 

In addition to the cash compensation set forth above, each non-employee director is eligible to receive a nondiscretionary annual grant 
of restricted share units for conversion to shares of the Company’s common stock. The restricted share units are granted annually and 
vest ratably over a three year period.  

II. Executive Officer Compensation. The following table sets forth the current base salaries and fiscal 2015 performance bonuses 
provided to our executive officers, including the individuals who the Company expects to be its Named Executive Officers for 2015.  

Executive Officer 
Robert A. Frist, Jr. 
J. Edward Pearson 
Gerard M. Hayden, Jr. 
Jeffrey S. Doster 
Michael Sousa 
Thomas Schultz 

Current Base Salary 
$ 296,801 
$ 280,446 
$ 258,695 
$ 256,208 
$ 270,400 
$ 207,000 

Fiscal 2015 Bonus Amount 
$ 89,040 
$ 84,134 
$ 77,609 
$ 76,862 
$ 108,160 
N/A 

Bonus targets for 2016 cash bonuses and 2016 equity grants for executive officers have not yet been determined by the Compensation 
Committee. 

III. Additional Information. The foregoing information is summary in nature. Additional information regarding Director and Named 
Executive Officer compensation will be contained in the Company’s 2016 Proxy Statement. 

 
 
 
 
 
 
 
 
 
 
 
SUBSIDIARIES OF HEALTHSTREAM, INC. 

Names Under Which We Do Business 

Data Management & Research, Inc.  

The Jackson Organization, Research Consultants, Inc. 

Decision Critical, Inc. 

Echo, Inc. 

Health Care Compliance Strategies, Inc. 

HealthStream Acquisition I, Inc. 

HealthStream Acquisition II, Inc. 

EXHIBIT 21.1 

State or Other Jurisdiction of 
Incorporation or 
Organization 

Tennessee 

Maryland 

Texas 

Tennessee 

New York 

Tennessee 

Tennessee 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 23.1 

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in the following Registration Statements: 

(1)  Registration Statement (Form S-8 No. 333-167241) pertaining to the 2010 Stock Incentive Plan of HealthStream, Inc., 
(2)  Registration Statement (Form S-8 No. 333-37440) pertaining to the 1994 Employee Stock Option Plan, 2000 Stock 

Incentive Plan and Employee Stock Purchase Plan of HealthStream, Inc., and 

(3)  Registration Statement (Form S-3 No. 333-206897) of HealthStream, Inc. 

of  our  reports  dated  February  26,  2016,  with  respect  to  the  consolidated  financial  statements  of  HealthStream,  Inc.,  and  the 
effectiveness  of  internal  control  over  financial  reporting  of  HealthStream,  Inc.,  included  in  this  Annual  Report  (Form  10-K)  of 
HealthStream, Inc. for the year ended December 31, 2015. 

/s/ Ernst & Young LLP 

Nashville, Tennessee 
February 26, 2016 

 
 
 
 
 
 
 
EXHIBIT 31.1 

CERTIFICATION 

I, Robert A. Frist, Jr., certify that: 

1. I have reviewed this annual report on Form 10-K of HealthStream, Inc.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary 
to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to 
the period covered by this report;  

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this report;  

4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this report is being prepared; 

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

c)  Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in  this  report  our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and(cid:3) 

d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the 
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and 

5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting,  to  the  registrant's  auditors  and  the  audit  committee  of  the  registrant's  board  of  directors  (or  persons  performing  the 
equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 
which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial 
information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 
registrant's internal control over financial reporting. 

Date: February 26, 2016 

/s/ ROBERT A. FRIST, JR. 
Robert A. Frist, Jr. 
Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2 

CERTIFICATION 

I, Gerard M. Hayden, Jr., certify that: 

1. I have reviewed this annual report on Form 10-K of HealthStream, Inc.; 

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary 
to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to 
the period covered by this report;  

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented 
in this report;  

4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this report is being prepared; 

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;  

c)  Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in  this  report  our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and(cid:3) 

d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the 
registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and 

5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting,  to  the  registrant's  auditors  and  the  audit  committee  of  the  registrant's  board  of  directors  (or  persons  performing  the 
equivalent functions): 

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 
which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial 
information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 
registrant's internal control over financial reporting. 

Date: February 26, 2016 

/s/ GERARD M. HAYDEN, JR.   
Gerard M. Hayden, Jr. 
Chief Financial Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 32.1 

CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In connection with the Annual Report of HealthStream, Inc. (the “Company”) on Form 10-K for the year ending December 31, 2015, 
as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Robert A. Frist, Jr., Chief Executive Officer 
of the Company certifies, pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, that: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 
1934; and 

The information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company. 

/s/ ROBERT A. FRIST, JR. 
Robert A. Frist, Jr. 
Chief Executive Officer 
February 26, 2016

 
 
 
 
 
 
EXHIBIT 32.2 

CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In connection with the Annual Report of HealthStream, Inc. (the “Company”) on Form 10-K for the year ending December 31, 2015, 
as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Gerard M. Hayden, Jr., Chief Financial 
Officer of the Company certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, that: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 
1934; and 

The information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company. 

/s/ GERARD M. HAYDEN, JR. 
Gerard M. Hayden, Jr. 
Chief Financial Officer 
February 26, 2016