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Heidrick & Struggles International

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Ticker hsii
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Industry Staffing & Employment Services
Employees 1001-5000
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FY2012 Annual Report · Heidrick & Struggles International
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Heidrick & Struggles  2012 Annual Report

The Leadership Company 

®

year ended december , 

Executive Search Confi rmations 

Productivity (dollars in millions) 

Average Number of Consultants  

 

4,812 

$1.5 

413 

 

3,651 

$1.0 

385 

 

4,181 

$1.4 

353 

 

4,274 

$1.4 

376 



3,585

$1.3

342

Average Fee per Executive Search 

$122,600 

$101,000 

$108,500 

$112,900 

$113,700

Net Revenue
dollars in millions; 
excludes reimbursements

9
.
5
1
6
$

8
.
7
2
5
$

1
.
3
9
4
$

8
.
3
4
4
$

7
.
5
9
3
$

 













Diverse Geographic Mix*

■  58%   America 
■  22%   Europe 
■   20%   Asia Pacifi c 

* as a percentage of net revenue for the 
  year ended December 31, 2012

Broad Industry Group Mix*

■  26%   Industrial 
■   25%   Financial Services
■   19%   Global Technology & Services 
■   17%   Consumer Markets 
■   9%   Life Sciences 
■   5%   Education & Social Enterprise

* as a percentage of net revenue for the 
  year ended December 31, 2012

 
heidrick & struggles  annual report

Success in a dynamic marketplace requires 
the right leadership. However, acquiring 
the right leadership is just one part of the 
equation. Th  at’s why we are transforming 
Heidrick & Struggles – the premier name 
in Executive Search with a 60-year track 
record of building the best leadership teams 
in the world – to a full service professional 
services fi rm that can advise our clients 
on all of their leadership needs. Th  rough 
our integrated service platform, we partner 
with C-suite and board-level executives at 
organizations globally to acquire, develop 
and retain their leadership talent and 
challenge them to reach their full potential.

We are Th  e Leadership Company.

heidrick & struggles  annual report

Dear Fellow Shareholders,
Heidrick & Struggles was founded 
60 years ago to help organizations 
build successful leadership teams. 
Since that time, our company has 
helped develop three generations of 
leaders across the globe and made the 
Heidrick & Struggles brand top of 
mind in the C-suite and boardroom.

L. Kevin Kelly
Chief Executive Offi  cer

2

As someone who has spent a majority of his career at this company, I 
could not be more proud of the profound impact Heidrick & Struggles 
has had on the leadership talent industry and our role helping 
organizations around the world shape their boardrooms and leadership 
teams. I take pride in our history and remain confi dent in our brand. 
Th  at said, our company had a diffi  cult 2012. I am disappointed by 
our performance, which fell short of our expectations, and did not 
live up to the standards we have set over years as an industry leader.

Lower confi rmations and a smaller consultant base contributed to a 
16 percent decline in revenue year over year. For the full year, revenue 
was $443.8 million, down from $527.8 million in 2011. Although 
we did see the benefi t of the actions we took to better align our cost 
structure with current market realities and we continued to win some 
of the most coveted search assignments awarded in 2012, we can and 
must do better. We must grow our core Executive Search business 
and strengthen our Leadership Consulting practice to deliver the 
sustainable long term growth and value that you expect.

Looking ahead, we are excited about the market opportunities in 
the premium leadership talent industry. Global leaders may still 
be reluctant to hire as aggressively as they have in the past, but 
their leadership needs are more complex than ever. Th  ey are 
increasingly aware of the fact that to be successful, regardless of 
the economic conditions, they need to build and sustain the best 
possible leadership teams.  

Our vision is to provide C-suite and board-level executives with 
much more than just the ability to identify, recruit and hire leadership 
teams. Organizations are looking for a partner to help navigate 
today’s leadership requirements, and there is no better partner than 
Heidrick & Struggles. We have the relationships, deep industry and 
functional expertise, global platform and capabilities to provide a 
full spectrum of leadership talent services to help companies build 
successful leadership teams. Expanding the services we off er to 
existing clients with whom we already have a deep understanding 
of their industry, organization and culture is a natural extension 
of our relationship with them. To fully execute on our vision we 
need to continue to scale our service off erings throughout the 
Leadership Talent Cycle.

Our acquisition of Senn Delaney at the end of 2012 was a great 
step toward executing this vision. Healthy, thriving cultures are 
an important part of a company’s long-term success; and with the 
addition of Senn Delaney, Heidrick & Struggles is the only leadership 
fi rm able to provide this valuable expertise. Adding the undisputed 
global leader of corporate culture shaping to our service platform 
allows us to expand our conversations with the very market we are 
looking to better serve: C-suite and board-level executives. You’ll see 
us continue to build our Leadership Consulting expertise through the 
hiring of new leadership consultants even as we evaluate additional 
acquisitions. But Executive Search is still at the core of Heidrick & 
Struggles and reinvigorating growth in this business is a priority.

heidrick & struggles  annual report

We must recruit and retain top talent, just as we do for our clients. 
While turnover is always part of any professional services organization, 
our turnover of consultants is too high. Recruiting and retaining 
exceptional consultant teams is a key focus this year and we are 
targeting experienced search consultants in strategic geographic 
markets and industry sectors that we believe hold the most potential 
for growth. At the same time, we’ve added capabilities to our 
professional development programs. Heidrick & Struggles has a long 
history and reputation for cultivating talent internally and this will 
always be important to our growth.

We also are increasing our investment in Heidrick & Struggles’ 
brand — one of our greatest assets. For example, late last year we 
embarked on a major redesign of our website to ensure that it properly 
refl ects our premier service off erings and unique capabilities. When 
the new site is unveiled later this year, the 70,000 viewers who visit us 
online each month will have access to unique content that reinforces 
our premium brand. In addition, we will continue to look for ways to 
align Heidrick & Struggles with world-class organizations and leading 
brands such as the World Economic Forum, Women Corporate 
Directors and Harvard Business School. Th  ese organizations reinforce 
our premium positioning and they provide a forum from which to 
reach both current and prospective clients.

Following several years of development, in 2012 we launched Latitude, 
a proprietary system that combines the input of our professionals 
from across the globe with top social networking tools, enabling 
our consultants to better identify and assess candidates faster and 
more effi  ciently. Rather than viewing technology as a threat, we are 
committed to embracing it to better serve our clients, and Latitude is 
a perfect example.

Sixty years ago, in 1953, Gardner Heidrick and John Struggles sent a 
printed card to businesses in the Midwest announcing the organization 
of Heidrick & Struggles in Chicago, Illinois, and establishing one 
of the fi rst Executive Search fi rms in the United States. Our two 
founders were in full agreement on the values and principles by which 
they would run their business. From the beginning, they agreed they 
would be guided by a commitment to quality, client service, teamwork, 
integrity and a drive for excellence. Th  at hasn’t changed. I can assure 
you that I and the rest of the management team are committed 
to charting a course for our company that will endure for the next 
60 years. Th  ank you for your continued support.

Sincerely,

L. KEVIN KELLY
Chief Executive Offi  cer

3

heidrick & struggles  annual report

LEADERSHIP Advisors – helping clients understand what 
leadership they need to deliver on future strategy, the talent 
they have today, and how they can close the gap between 
the two and keep it closed.

heidrick & struggles  annual report

COMPREHENSIVE ARR AY OF LEADERSHIP SOLUTIONS:

Transitioning

Identifying and Attracting 
the Right Talent

Managing Top-
Level Succession

9

1

Recruiting and 
Hiring

Aligning the 
Leadership Pipeline

8

7

leadership 
talent cycle

2

3

6

4

5

Onboarding and 
Integration

Managing 
Performance

Developing 
Agility

Engaging and 
Retaining

Talent, workforce 
management and culture 
shaping are integral parts 
of strategic planning, 
topping the list of executive 
priorities. Th  ese initiatives 
are fundamentally tied 
to future business plans 
and growth targets.

CULTURE shaping

Senn Delaney, the global leader in corporate culture-shaping consulting, 
is now a Heidrick & Struggles company. Th  is is a marriage of two 
premium brands that both pioneered their industries and both serve 
the top executives of leading organizations. Culture shaping is a service 
that appeals directly to our target market — C-suite and board-level 
executives — making it a highly complementary off ering to our premium 
Executive Search and Leadership Consulting services.

Every company has its own unique culture, defi ned by a collective set of 
values and habits that condition actions of people within the organization. 
Culture is essentially the written and unwritten rules of how people work 
with each other, customers and other stakeholders.

Cultures become ingrained over time as a response to the style and actions 
of an infl uential leader. An organization’s culture plays a signifi cant role in 
its ability to successfully execute strategic plans. Successful leaders shape 
their cultures instead of allowing their cultures to shape the company.

5

heidrick & struggles  annual report

Our Worldwide
Locations
—
We provide senior-level 
Executive Search and 
Leadership Consulting 
services to our clients 
worldwide through 
our network of 53
offi  ces in 30 countries.
With this structure 
our clients get local 
expertise and support 
with global reach.

 AMERICAS

Atlanta
Boston
Chicago
Dallas
Houston
Huntington Beach*
Los Angeles
Menlo Park
Mexico City

Miami
Minneapolis
New York
Philadelphia
San Francisco
São Paulo
Toronto
Washington, D.C.
* Senn Delaney headquarters

 EUROPE

Amsterdam
Brussels
Copenhagen
Düsseldorf
Frankfurt
Hamburg
Helsinki
Istanbul
Lisbon

 AFRICA / MIDDLE EAST

 ASIA PACIFIC

Johannesburg
Dubai

Auckland
Bangalore
Bangkok
Beijing
Chongqing
Hong Kong
Melbourne
Mumbai

London
Madrid
Milan
Moscow
Munich
Paris
Stockholm
Warsaw
Zürich

New Delhi
Seoul
Shanghai
Singapore
Sydney
Taipei
Tokyo
Wellington

6

executive committee

board of directors

Richard I. Beattie *(2)
Chairman of the Board
and Chairman
Simpson Th  acher & Bartlett LLP

John A. Fazio *(1+)
Former Senior General Practice Partner
Pricewaterhouse Coopers

Mark Foster *(3)
Former Group Chief Executive
Offi  cer — Global Markets
and Management Consulting
Accenture PLC

Jane D. Hartley *(3)
Chief Executive Offi  cer
Observatory Group, LLC

Jill Kanin-Lovers *(1) (3+)
Former Senior Vice President,
Human Resources and
Workplace Management
Avon Products, Inc.

L. Kevin Kelly
Chief Executive Offi  cer

Gary E. Knell *(2+) (3)
President and Chief Executive Offi  cer
National Public Radio, Inc.

Robert E. Knowling, Jr. *(1) (2)
Chairman
Eagles Landing Partners

V. Paul Unruh *(1)
Former Vice Chairman
Bechtel Group Inc.

*  Independent Director
(1) Member, Audit and Finance Committee
(2) Member, Nominating and Board 
  Governance Committee
(3) Member, Human Resources and 
  Compensation Committee
 +  denotes committee chair

L. Kevin Kelly
Chief Executive Offi  cer

Richard W. Pehlke
Executive Vice President
and Chief Financial Offi  cer

Stephen W. Beard
Executive Vice President, General Counsel
and Chief Administrative Offi  cer

Valerie Germain
Managing Partner, Business
Development and Strategic Partners

oper ating committee
Includes members of the Executive 
Committee plus the following:

Alwin Brunner
Senior Vice President and
Chief Information Offi  cer

Daniel Edwards
Global Practice Managing Partner,
Financial Services

Daren Kemp
Global Practice Managing Partner,
Industrial

Jim Hart 
President and CEO, Senn Delaney 

Jory Marino
Vice Chairman, Regional Leader, Americas

Steve Mullinjer
Regional Leader, Asia and Middle East

Eric Olson
Global Practice Managing Partner,
Leadership Consulting 

Krishnan Rajagopalan
Global Practice Managing Partner,
Global Technology & Services

Luis Urbano Santiago
Regional Leader, Europe
Global Practice Managing Partner,
Consumer Markets

Safe Harbor Statement

Annual Meeting
Th  e annual meeting of shareholders will be
held on Th  ursday, May 23, 2013 at 9 a.m.
EDT, at the offi  ces of Simpson Th  acher &
Bartlett LLP, 425 Lexington Avenue,
New York, NY 10017

Stock Transfer Agent and Registrar
For address changes, account consolidation,
registration changes, stock holdings and lost
stock certifi cates, please contact:

Computershare / BNY Mellon
Shareholder Services
480 Washington Boulevard
Jersey City, NJ 07310–1900
866 892 5631

Shareholders can also obtain account
information through Investor Service Direct
at: www.bnymellon.com/shareowner/isd

Independent Registered Public
Accounting Firm 
KPMG LLP, Chicago, Illinois

Exchange Listing
Our common stock has been listed on the
Nasdaq Global Select Market under the
Symbol HSII since our initial public off ering 
in April 1999.

SEC Filings & Investor Contact Information
Filings with the Securities and Exchange
Commission and other investor information
are available through our website at
www.heidrick.com, or by request to the
Investor Relations Department by mail at
our corporate headquarters address, by 
email at investorrelations@heidrick.com
or by telephone at 312 496 1774.

Corporate Governance
Visit the About Us section of our website
at www.heidrick.com to see our corporate
governance documents, including the Code
of Business Conduct, Corporate Governance
Guidelines, Director Independence
Standards and Charters of our Audit and
Finance Committee, Nominating and
Board Governance Committee and Human
Resources and Compensation Committee.

Heidrick & Struggles® and Th  e Leadership
Company® are registered trademarks of 
Heidrick & Struggles International, Inc.

Th  is annual report contains forward-looking statements. Th  e forward-looking statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate
and management’s beliefs and assumptions. Forward-looking statements may be identifi ed by the use of words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,”
“projects,” “forecasts,” and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain known and unknown risks, uncertainties and assumptions
that are diffi  cult to predict. Actual outcomes and results may diff er materially from what is expressed, forecasted or implied in the forward-looking statements. Factors that may aff ect the outcome of 
the forward-looking statements include, among other things: our ability to attract, integrate, manage, and retain qualifi ed executive search and leadership consulting consultants; our ability to develop
and maintain strong, long-term relationships with our clients; further declines in the global economy and our ability to execute successfully through business cycles; the timing, speed or robustness
of any future economic recovery; social or political instability in markets where we operate; the impact of foreign currency exchange rate fl uctuations; unfavorable tax law changes and tax authority 
rulings; price competition; the ability to forecast, on a quarterly basis, variable compensation accruals that ultimately are determined based on the achievement of annual results; our ability to realize
our tax losses; the timing of the establishment or reversal of valuation allowance on deferred tax assets; the mix of profi t and loss by country; our reliance on information management systems; any 
further impairment of our goodwill and other intangible assets; and the ability to align our cost structure and headcount with net revenue. For more information on the factors that could aff ect the
outcome of forward-looking statements, see Risk Factors in Item 1A, page 6 of the 10K. We undertake no obligation to update publicly any forward-looking statements, whether as a result of new 
information, future events or otherwise.

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Heidrick & Struggles International, Inc.
 South Wacker Drive, Suite 4200
Chicago, IL 
    www.heidrick.com