Quarterlytics / Industrials / Business Equipment & Supplies / HNI Corporation

HNI Corporation

hni · NYSE Industrials
Claim this profile
Ticker hni
Exchange NYSE
Sector Industrials
Industry Business Equipment & Supplies
Employees 7600
← All annual reports
FY2010 Annual Report · HNI Corporation
Sign in to download
Loading PDF…
HNI Corporation 2010 annual report

Financial Highlights

(Amounts in thousands, except for per share and member data)

2010

2009

Income Statement Data

Net sales

Gross profit

Selling and administrative expenses

Restructuring related and impairment charges

Operating income

Net income (loss) attributable to HNI Corporation

Net income (loss) attributable to HNI Corporation as a % of:

  Net sales

  Average shareholders’ equity

Per common share:

  Net income (loss) attributable to HNI Corporation – basic

  Net income (loss) attributable to HNI Corporation – diluted

  Cash dividends 

Balance Sheet Data

Total assets

Long-term debt and capital lease obligations

Debt/capitalization ratio

HNI Corporation’s shareholders’ equity

Working capital

Other Data

Capital expenditures (including capitalized software)

Cash flow from operations

Weighted-average shares outstanding – basic

Weighted-average shares outstanding – diluted

Share repurchases

Number of shareholders at year-end

Members (employees) at year-end

$1,686,728

$1,623,327

585,616

518,257

9,449

57,910

26,941

1.6%

6.5%

562,801

513,776

40,443

8,582

(6,442)

(0.4)

(1.5)

$«««««««««0.60

$««««««««(0.14)

0.59

0.86

(0.14)

0.86

$÷«997,880

$   994.326

150,111

200,000

26.9%

32.3%

$«÷407,985

$÷«419,284

46,810

60,129

$«÷÷26,722

$÷÷«17,554

94,384

193,205

44,993,934

44,888,809

45,808,704

44,888,809

$÷÷ 17,817

$÷÷÷÷÷÷÷–

7,866

8,470

8,257

8,748

 
%
%
Dear Shareholders:

Stan A. Askren

Chairman, President  

and Chief Executive Officer

The year 2010 was a good year for HNI Corporation. We began to see the payoff from our moves during the 

recession to significantly reduce structural costs and simultaneously invest for future growth. The economy 

began to heal; our office furniture businesses grew and our hearth business’s profits improved.  

Solid Recovery – Office Furniture
Our corporate project-driven office furniture business experienced strong growth as larger corporations and 

the federal government began to spend in pursuit of lower lease rates, lower occupancy costs and growth.  

  Our business in China experienced significant growth and won large projects with some of the leading 

and fastest-growing Chinese companies. Our international business is relatively small but growing rapidly.

The supplies-driven portion of our business, driven by small businesses, grew as well, though more slowly 

than our project business. Small business confidence and spending was low throughout the year with the 

overhang of uncertainty about employment, retail spending, tax increases, new healthcare legislation and 

tight bank lending. We are a leader in this segment of the market with our HON brand and look forward  

to an accelerated recovery as the economy continues to improve.

Hearth Business Profit Improvement
Our hearth business continued to face a challenging climate as housing starts were stubborn to grow.   

Despite the challenges, we managed a $16 million profit improvement versus last year on 1 percent more 

sales. Our hearth market position is outstanding. We have the strongest brands, strongest distribution, 

best manufacturing and best product lineup. With our cost reset, and investments in products and selling 

and marketing capabilities, this business is spring loaded for profitable growth as housing recovers. We believe 

the worst in housing is over, though the pace of recovery remains uncertain. 

Profitable Growth
HNI has done an effective job of simultaneously reducing costs and investing for the future. The net result  

in 2010 is profit growth of 34 percent on sales growth of 4 percent.  

The organization also did a good job of generating strong cash flow. This allowed us to strengthen our  

balance sheet and continue to pay a strong dividend, which is valued by shareholders and a key objective 

of the management team. We are the only major public office furniture company to maintain its dividend  

during the economic crisis, and we are pleased we were able to increase the dividend in February of this year. 

Split and Focus Strategy Is Working
Our unique split and focus business model serves us well during dynamic times, when the race is won by 

companies most responsive to changing economic conditions and customer demand. Each of our companies 

focuses on a distinct market. Each has its own organization, strategy, selling and fulfillment models and financial 

model. at the same time, we leverage HNI’s collective scale around purchasing, information technologies  

and people development and HNI’s best practices around lean manufacturing and management. 

HNI Corporation 2010 annual repor t          1          

 
 
 
as we look forward, we have no doubt the world  

and our markets will continue to be dynamic, uncertain  

and competitive. We will continue to leverage the  

combined strength of our members, culture and business 

model to excel, whatever the economic climate. 

  Our member owners, and their respective companies, delivered very strong operational and  

customer service results. We again achieved record levels of reliable and responsive service and 

delivery. We continued to drive our rapid Continuous Improvement (rCI) processes to improve product 

flow and customer responsiveness and eliminate cost and waste. rCI remains at the heart of our culture  

and touches everything we do. We have a unique culture where members are engaged – thinking and 

behaving like owners. This, combined with our philosophy and culture of continuous improvement,  

makes a powerful and sustainable value creator for customers and shareholders alike.

Accelerating Investments and Positioning for Profitable Growth
We continue to focus on long-term shareholder value creation, at times foregoing short-term gains.   

During the economic recession, in the midst of painful cost resets, we accelerated our investments  

in business growth initiatives. We again introduced a record number of new product solutions across  

all our companies. We introduced new industry-leading sales, marketing and delivery programs.  

We achieved excellent success with our core focused market strategy and saw strong growth in our 

education, government and international markets. We added numerous new dealer and channel partner 

resources and programs to help our resellers compete more effectively and profitably in their markets.  

We have confidence in our market momentum and the returns our strategic investments are  

generating now and in the future.

  as we look forward, we have no doubt the world and our markets will continue to be dynamic,  

uncertain and competitive. We will continue to leverage the combined strength of our members,  

culture and business model to excel, whatever the economic climate.

Words of Thanks
Thank you to our customers for your business. Thank you to our members for your commitment. 

Thank you to our shareholders for your investment and faith in us.  

Stan a. askren

Chairman, President and Chief Executive Officer

HNI Corporation

2          HNI Corporation 2010 annual repor t         

Investing in the Future

New Product Solutions
We continue to invest in innovative products  
that exceed our customers’ expectations.  
In 2010, we launched a record number of new  
products, reflecting our focus on building  
HNI brands and gaining market share through  
innovation, quality and product leadership.

e-Business
Our strategy to invest in leading-edge  
technology allows us to reach more  
customers and makes it easier for our  
partners to do business with HNI.

Selling Capabilities
We are adding resources to extend the reach 
and capabilities of HNI selling organizations. 
We provide the training, tools and resources 
to enhance the efficiency and effectiveness  
of our selling processes.

Expanding Markets
We continue to expand our presence  
in key vertical markets and geographies.  
Strategic investments will further develop 
HNI platforms driving long-term growth  
of our businesses in new markets.

Customer Loyalty
We are investing in people, programs  
and processes to make HNI the preferred  
choice – first time, every time with  
end-users and our channel partners. 

HNI Corporation 2010 annual repor t          3          

80Allsteel Stride Bench

HON Nucleus

Gunlocke Converge

®

Inspired by practicality, offering a full line  
of high-quality solutions serving the small  
and medium-size workplace.

®

Allsteel designs, builds and delivers  
relevant innovation in workplace furniture.

Paoli Mingle

®

An industry leader in the design, manufacture  
and marketing of premium wood office furniture.

™

A leading provider of high-quality and well-priced  
wood office furniture.

Lamex Tiper

®

China’s leading manufacturer and marketer  
of a full range of office furniture solutions.

Bringing our brands to life  
through innovation, style and value.

Maxon Empower

®

HBF Duna Chair

Office furniture systems with planning and design 
technologies for small to medium-size office solutions.

®

Award-winning design and superior crafts-
manship in wood office furniture and fabrics 
created for demanding clients worldwide.

Quadra-Fire Voyageur Wood Fireplace Insert

®

Renowned for performance,  
durability and control in wood, pellet  
and gas-fueled hearth products.

Heatilator Caliber nXt Direct Vent Gas Fireplace

®

The number-one preferred fireplace  
brand among homebuilders since 1927.

Heat & Glo Solaris Multi-Sided Direct Vent Gas Fireplace

®

America’s largest network  
of hearth product and service outlets  
for consumers and homebuilders.

Harman Oakleaf Wood Stove

®

The innovation and design leader  
in gas hearth systems – the industry’s  
most award-winning brand.

™

The hearth industry’s foremost producer  
of precision quality-crafted wood  
and pellet stoves.

Our Commitment to a Sustainable Future
HNI Corporation has a long history of sustainable business practices.  
From our earliest days we focused on the fundamentals of true sustainability– 
people, planet and profits.  

People
The company was founded to create jobs for  

Planet
Efficient manufacturing and careful use of  

Profits
True sustainability demands sufficient return  

veterans returning from World War II, and one  

resources is the core of who we are. as early  

on investment to reward shareholders for use  

of our first policies declared employees to be  

as 1947, the corporation was recycling scrap  

of their money, appropriately reward members 

“members” with collective responsibility and 

materials into new consumer products. HNI was  

and fund innovations and investments for  

shared rewards. Member development continues 

an early adopter of Lean and rapid Continuous 

long-term growth. HNI has a long track record  

to be a key priority of our long-term strategy. 

Improvement methodology to eliminate waste 

of delivering steady growth and creating long- 

Today, HNI has more than 8,000 members  

and drive the most efficient use of natural 

term shareholder value. We are committed to  

worldwide, most of whom are part owners of  

resources. Today, we have one of the industry’s 

rewarding our shareholders and investing in our 

HNI through our stock ownership programs.  

strongest and most comprehensive programs  

businesses for aggressive profitable growth.

Our members are actively involved in numerous  

to conserve raw materials and reduce waste.   

initiatives to make a positive difference and 

We have proven “Lean leads to green.”

improve the quality of life in the communities 

where they live. In addition, the HNI Charitable 

Foundation funds many civic, community,  

cultural and education activities. 

In 2010, we:

•  Established an executive Corporate 
  Governance, Compliance and Social 
  Responsibility Committee

•  Reduced our recordable injury rate 

for the sixth consecutive year to about  

  30% of the national average

•  Formalized a comprehensive energy 
  management system

•  Earned Ethisphere™  Institute recognition 

for corporate ethics

•  Our growing commitment to sustainability 
  has allowed HNI businesses to obtain level  
  certification for the industry’s widest 
  and most complete offering of products rated  
  under the ANSI/BIFMA e3 Furniture 
  Sustainability Standard

•  Established a corporate-wide wellness
  and health management system

HNI Corporation 2010 annual repor t          7          

 
 
Consolidated Statements of Income

(Amounts in thousands, except for per share data) 

For the years

2010

2009

Net sales

Cost of products sold

Gross profit

Selling and administrative expenses

Restructuring related and impairment charges

Operating income

Interest income

Interest expense

Income (loss) from continuing operations before income taxes

Income taxes

Income (loss) from continuing operations, less applicable income taxes 
Discontinued operations, less applicable income taxes

Net income (loss)

Less: Net income attributable to the noncontrolling interest

$««1,686,728

$««1,623,327

1,101,112

1,060,526

585,616

518,257

9,449

57,910

471

11,903

46,478

16,797

29,681

(2,558)

27,123

182

562,801

513,776

40,443

8,582

415

12,080

(3,083)

(1,485)

(1,598)

(4,661)

(6,259)

183

Net income (loss) attributable to HNI Corporation

$÷««÷«26,941

$÷÷««÷(6,442)

Income (loss) from continuing operations attributable to HNI Corporation 

per common share – basic

Discontinued operations attributable to HNI Corporation  

per common share – basic 

Net income (loss) attributable to HNI Corporation per common share – basic

Weighted average shares outstanding – basic

Income (loss) from continuing operations attributable to HNI Corporation  

per common share – diluted 

Discontinued operations attributable to HNI Corporation  

per common share – diluted 

Net income (loss) attributable to HNI Corporation per common share – diluted

Weighted average shares outstanding – diluted

$÷÷÷÷«««0.66

$÷÷÷««««(0.04)

$÷÷«««÷«(0.06)

$÷÷«««÷«(0.10)

«$÷÷÷«««÷0.60

$««««««««««(0.14)

44,993,934

44,888,809

$÷÷÷«««÷0.65

$÷÷÷««««(0.04)

$««««««««««(0.06)

$÷÷÷««««(0.10)

$÷÷÷««÷«0.59

$÷÷÷««««(0.14)

45,808,704

44,888,809

8          HNI Corporation and Subsidiaries 2010 annual repor t         

Consolidated Balance Sheets

(Amounts in thousands of dollars and shares except par value) 

As of year-end

2010

2009

Assets

Current Assets
Cash and cash equivalents

Short-term investments

Receivables, net

Inventories

Deferred income taxes

Prepaid expenses and other current assets

  Total Current Assets

Property, plant, and equipment

Goodwill

Other assets

  Total Assets

Liabilities and Shareholders’ Equity

Current Liabilities
Accounts payable and accrued expenses

Note payable and current maturities of long-term debt and  

capital lease obligations

Current maturities of other long-term obligations

  Total Current Liabilities

Long-term debt

Capital lease obligations

Other long-term liabilities

Deferred income taxes

Commitments and contingencies

Shareholders’ Equity
Preferred stock – $1 par value

  Authorized: 2,000

Issued: None

Common stock – $1 par value

  Authorized: 200,000

Issued and outstanding: 2010 – 44,841; 2009 – 45,093; 2008 – 44,324

Additional paid-in capital

Retained earnings

Accumulated other comprehensive income

  Total Parent Company Shareholders’ Equity

Noncontrolling interest

  Total Equity

  Total Liabilities and Equity

$÷÷«99,096
10,567

190,118

68,956

18,467

20,957

408,161

231,781

260,634

97,304

$÷÷«87,374

5,994

163,732

65,144

20,299

17,728

360,271

260,102

261,114

112,839

$«««997,880

$«««994,326

$«««311,066

$÷«299,718

«50,029

256

361,351

150,000

111

47,437

30,525

39

385

300,142

200,000

–

50,332

24,227

–

–

44,841

45,093

18,011
343,474
1,659

407,985

471

408,456

19,695

355,270

(774)

419,284

341

419,625

$«««997,880

$«««994,326

HNI Corporation and Subsidiaries 2010 annual repor t          9          

 
 
Consolidated Statements of Cash Flows

(Amounts in thousands) 

For the years

2010

2009

Net Cash Flows From (To) Operating Activities:
Net income (loss)

Noncash items included in net income:

  Depreciation and amortization

  Other post-retirement and post-employment benefits

  Stock-based compensation

  Excess tax benefits from stock compensation

  Deferred income taxes

  Net loss on sales, retirements and impairments of long-lived  

  assets and intangibles

  Stock issued to retirement plan

  Other – net

Changes in working capital, excluding acquisition and disposition:
  Receivables

Inventories

  Prepaid expenses and other current assets

  Accounts payable and accrued expenses

Income taxes

Increase (decrease) in other liabilities

Net cash flows from (to) operating activities

Net Cash Flows From (To) Investing Activities:
Capital expenditures

Proceeds from sale of property, plant and equipment

Capitalized software

Acquisition spending, net of cash acquired

Purchase of long-term investments

Sales or maturities of long-term investments

Other – net 

Net cash flows from (to) investing activities

Net Cash Flows From (To) Financing Activities:
Purchase of HNI Corporation common stock

Proceeds from long-term debt

Payments of note and long-term debt and other financing

Proceeds from sale of HNI Corporation common stock

Excess tax benefits from stock compensation

Dividends paid

  Net cash flows from (to) financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Supplemental Disclosures of Cash Flow Information:
Cash paid during the year for:

Interest

Income taxes

10          HNI Corporation and Subsidiaries 2010 annual repor t         

$÷÷27,123

$÷«(6,259)

58,630

1,691

6,601

(25)

7,196

8,951

5,400

2,025

(30,027)

(4,391)

(527)

14,412

529

(3,204)

94,384

(25,683)

2,289

(1,039)

(149)

(15,040)

10,624

3,945

(25,053)

(17,817)

50,157

(54,241)
3,004
25
(38,737)

(57,609)

11,722

87,374

74,867

1,849

3,830

(8)

(5,844)

26,025

6,565

2,338

74,593

19,146

9,317

(14,313)

8,514

(7,415)

193,205

(16,017)

6,733

(1,537)

(500)

(9,710)

33,872

440

13,281

–

97,000

(219,884)

2,893

8

(38,667)

(158,650)

47,836

39,538

$÷«99,096

$÷«87,374

$÷«12,062

$÷÷«7,079

$÷«12,316

$÷««(4,528)

 
 
 
 
Our Vision

We, the members of HNI Corporation, are dedicated to creating long-term value for all of our stakeholders,  

to exceeding our customers’ expectations and to making our company a great place to work. We will always  

treat each other, as well as customers, suppliers, shareholders and our communities, with fairness and respect.  

Our success depends upon business simplification, rapid continuous improvement and innovation in  everything  

we do, individual and collective integrity, and the relentless pursuit of the following long-standing beliefs:

We will be profitable.
We pursue mutually profitable relationships with customers 
and suppliers. Only when our company achieves an  adequate 
profit can the other elements of this Vision be realized.

We will create long-term value for shareholders.
We create long-term value for shareholders by earning 
financial returns significantly greater than our cost of capital 
and pursuing profitable growth opportunities. We will 
safeguard our shareholders’ equity by maintaining a strong 
balance sheet to allow flexibility in responding to a  
continuously changing market and business environment.

We will pursue profitable growth.
We pursue profitable growth on a global basis in order to 
provide continued job opportunities for members and  financial 
success for all stakeholders.

We will be a supplier of quality products and services.
We provide reliable products and services of high quality  
and brand value to our end-users. Our products and services 
exceed our customers’ expectations and enable our distributors 
and our company to make a fair profit.

We will be a great place to work.
We pursue a participative environment and support a culture 
that encourages and recognizes excellence, active involvement, 
ongoing learning and contributions of each member; that seeks 
out and values diversity; and that attracts and retains the most 
capable people who work safely, are motivated and are 
devoted to making our company and our members successful.

We will be a responsible corporate citizen.
We conduct our business in a way that sustains the well-being 
of society, our environment and the economy in which we live 
and work. We follow ethical and legal business practices. Our 
company supports our volunteer efforts and provides charitable 
contributions so that we can actively participate in the civic, 
cultural, educational, environmental and governmental affairs 
of our society.

To our stakeholders:
When our company is appreciated by its members, favored  
by its customers, supported by its suppliers, respected by the 
public and admired by its shareholders, this Vision is fulfilled.

HNI Corporation 2010 annual repor t          11          
HNI Corporation 2010 annual repor t          11          

A Message from the Board of Directors

Dear Shareholders:

During these difficult economic times, the principles of 

An informed, independent and involved Board is  

the HNI Vision (as shown on page 11) are as important 

essential to ensure integrity, transparency and long-

as ever. These principles are creating long-term 

term success. Each of us strives for this standard.

shareholder value, pursuing profitable growth, delivering 

quality in all we do, being a great place to work and 

being a responsible corporate citizen.

We are proud to serve on your Board of Directors.   

We are committed to ensuring the highest standards 

of ethics and corporate governance in all we do.  

As members of the Board of Directors, our role is to  

Thank you for your continued support.

do our utmost to realize the HNI Vision. We do this by 

supporting HNI’s sound business policies and practices, 

straightforward communications and conservative 

Sincerely, 

financial management.

THE HNI CORPORATION BOARD OF DIRECTORS

Brian E. Stern
Lead Director,
HNI Corporation
Director, Starboard Capital
Partners, LLC

Ronald V. Waters, III
Independent Business  
Consultant, 
Former Director,  
President and  
Chief Executive Officer,
LoJack Corporation

BOARD OF DIRECTORS

Stan A. Askren
Chairman, President and  
Chief Executive Officer, 
HNI Corporation

Mary H. Bell
Vice President, 
Building Construction 
Products Division, 
Caterpillar Inc.

Miguel M. Calado
Director and Chief 
Financial Officer,  
Hovione Sa

Gary M. Christensen
Executive advisor Partner, 
Wind Point Partners

Cheryl A. Francis
Co-Chairman,
Corporate Leadership Center

James R. Jenkins
Senior Vice President
and General Counsel,
Deere & Company

Dennis J. Martin
President and  
Chief Executive Officer,  
Federal Signal Corporation

Larry B. Porcellato
Chief Executive Officer,
The Homax Group, Inc.

Abbie J. Smith
Chaired Professor, 
University of Chicago 
Booth School of Business

12          HNI Corporation 2010 annual repor t         

COMMIT TEES OF THE BOARD

Audit
Miguel M. Calado, 
Chairperson

Mary H. Bell 
James r. Jenkins

Human Resources  
and Compensation
abbie J. Smith,  
Chairperson

Cheryl a. Francis 
Dennis J. Martin
Brian E. Stern

Public Policy and  
Corporate Governance
Larry B. Porcellato,
Chairperson

Gary M. Christensen
ronald V. Waters, III

Investor Information

Fiscal 2011 Quarter-End Dates
1st Quarter: Saturday, april 2
2nd Quarter: Saturday, July 2

3rd Quarter: Saturday, October 1
4th Quarter: Saturday, December 31

Annual Meeting
The Corporation’s annual shareholders’ meeting will be held at 10:30 a.m.  
on Tuesday, May 10, 2011, at the Clarion Hotel, 2915 North Highway 61,  
Muscatine, Iowa. Shareholders and other interested investors are  
encouraged to attend the meeting.

Form 10-K Report
all financial information, including the Corporation’s annual report on Form 10-K, 
can be accessed on the Corporation’s website at www.hnicorp.com.

Independent Registered Public Accounting Firm
PricewaterhouseCoopers LLP
One North Wacker Drive
Chicago, IL 60606

Common Stock
HNI Corporation common stock trades on the New York Stock Exchange  
(NYSE) under the symbol: HNI. 

Transfer Agent
Shareholders may report a change of address or make inquiries  
by writing or calling:

Investor Relations
HNI Corporation
408 East Second Street
P.O. Box 1109
Muscatine, Ia 52761-0071
Telephone: 563.272.7400
Fax: 563.272.7655
Email: investorrelations@hnicorp.com

Corporate Headquarters
HNI Corporation
408 East Second Street
P.O. Box 1109
Muscatine, Ia 52761-0071
Telephone: 563.272.7400
Fax: 563.272.7114

Wells Fargo Shareowner Services
161 North Concord Exchange
South Saint Paul, MN 55075
Telephone: 800.468.9716

Management Certifications
On May 28, 2010, the Corporation submitted to the NYSE, the annual CEO 
Certification required by Section 303a.12(a) of the NYSE Listed Company  
Manual certifying the Corporation’s CEO is not aware of any violation  
by the Corporation of NYSE corporate governance listing standards. The 
Corporation also filed with the Securities and Exchange Commission the  
CEO/CFO Certifications regarding the quality of the Corporation’s public 
disclosure required under Sections 302 and 906 of the Sarbanes-Oxley act  
of 2002 as Exhibits 31.1, 31.2, and 32.1 to the Corporation’s annual report  
on Form 10-K for the fiscal year ended January 1, 2011.

HNI CORPORATION OFFICERS

OPERATING COMPANIES

Stan A. Askren
Chairman, President and  
Chief Executive Officer

Kelly J. McGriff
Treasurer and Vice President,  
Investor relations

Charles C. Bell
President,  
Hickory Business Furniture 

Steven M. Bradford
Vice President, General  
Counsel and Secretary

Alan R. Moorhead
Vice President,  
Internal audit 

Gary L. Carlson
Vice President, Member  
and Community relations

Kurt A. Tjaden
Vice President and  
Chief Financial Officer

Redus W. Brooks
President,  
Maxon Furniture 

Peter C. M. Chu
President,
Lamex

Tamara S. Feldman 
Vice President,  
Financial reporting 

Bradley D. Determan
Executive Vice President,
HNI Corporation
President,
Hearth & Home Technologies 

Jerald K. Dittmer
Executive Vice President,
HNI Corporation
President,  
The HON Company

Jeffery D. Lorenger
Executive Vice President,
HNI Corporation
President, 
allsteel 

Donald T. Mead
Executive Vice President, 
HNI Corporation
President, 
The Gunlocke Company  

Marco V. Molinari
Executive Vice President,  
HNI Corporation
President,  
HNI International  

Brandon T. Sieben
President,
Paoli 

408 East Second Street
Muscatine, Iowa 52761
www.hnicorp.com