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Hollywood Bowl Group

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FY2018 Annual Report · Hollywood Bowl Group
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8

ANNUAL REPORT AND ACCOUNTS 2018

 
 
 
 
 
 
 
 
THE UK'S

L a r g e s t
ten-pin
ten-pin

OPERATOR

Strategic Report
Chairman’s statement 
Chief Executive Officer’s review 
Market overview 
Our stakeholders 
Our business model 
Our strategy at a glance 
Strategy in action 
Key financial performance indicators 
Principal risks 
Finance review 
Sustainability report 

Governance
45
Chairman’s introduction 
46
Board of Directors 
48
Corporate Governance report 
52
Report of the Nomination Committee 
Report of the Audit Committee 
54
Report of the Remuneration Committee  58
60
Directors’ remuneration policy 
Annual report on remuneration 
62
68
Directors’ report 
71
Statement of Directors’ responsibilities 
72
Independent auditor’s report 

10
12
16
20
22
24
26
28
30
34
39

78

77

Financial Statements
Consolidated statement of 
comprehensive income 
Consolidated statement of  
financial position 
Consolidated statement of changes 
79
in equity 
80
Consolidated statement of cash flows 
Notes to the Financial Statements 
81
Company statement of financial position  106
Company statement of changes in equity 107
Company statement of cash flows 
107
Notes to the Company  
Financial Statements 
Company information 

108
IBC

 
1

AMF Bowling

Hollywood Bowl

Central support 
office

Our business
OUR CENTRES ARE TYPICALLY 
CO‑LOCATED WITH CINEMA AND 
CASUAL DINING RESTAURANTS 
IN LARGE, HIGH FOOTFALL, EDGE‑
OF‑TOWN LEISURE AND RETAIL 
DEVELOPMENTS.

REVENUE

NUMBER OF CENTRES

£120.5m

58

2017: £114.0M (+5.8%)

 THE UK’S LARGEST TEN‑PIN 
BOWLING OPERATOR
 BOWLING LANES

  AMERICAN‑THEMED DINERS
  LICENSED BARS

 THE COMPLETE FAMILY 
ENTERTAINMENT EXPERIENCE

HOLLYWOOD 
BOWL CENTRES

AMF BOWLING 
CENTRES 

50505050 8888

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
 
 
2

OUR INVESTMENT CASE

1

2

3

4

MARKET-LEADING 
OPERATOR 
WITH NATIONAL  
SCALE

With 58 centres, 
Hollywood Bowl Group 
operates a high-quality, 
well-invested estate 
led by an experienced 
management team

SIGNIFICANT 
MARKET  
OPPORTUNITY

CUSTOMER- 
FOCUSED

CORE FOCUS  
ON TEAM 
AND CULTURE

Current ten-pin bowling 
penetration, usage 
rates and competitive 
price position in 
a growing leisure 
sector are supporting 
future expansion and 
organic growth

Revitalising the 
ten-pin bowling 
experience and driving 
engagement levels and 
revenue through strong 
customer understanding

Customer-focused culture 
promotes consistent 
behaviours and attitudes 
from the best people, 
attracted, retained 
and nurtured through 
talent management and 
incentive programmes

5

6

7

DIVERSIFIED 
REVENUE 
STREAMS

Bowling accounts for 
half of Group revenue with 
the other half made up of 
amusements and food  
and drink

MULTIPLE 
LEVERS TO 
DRIVE FURTHER 
GROWTH

Strong returns and 
excellent customer 
feedback through ongoing 
refurbishments and 
customer innovations.  
A strong new centre 
pipeline is backed by a 
disciplined and rigorous 
site selection process

ATTRACTIVE 
FINANCIAL 
MODEL

Consistent strong 
financial performance 
and returns, driven 
by an ongoing capital 
investment programme 
and unrelenting focus on 
the customer experience

Strategic Reporthollywood bowl group plcFINANCIAL AND   

OPERATIONAL HIGHLIGHTS

3

Financial highlights

Operational highlights

  Bowlplex integration and 
rebranding programme 
completed: all 11 sites now 
rebranded to Hollywood Bowl

  Five further centres 

refurbished or rebranded in 
FY2018, with strong returns

  Strong progress in new centre 

programme: two opened in the 
year and eight exchanged for 
openings before the end 
of FY2022

  Ongoing innovation of the 
customer proposition: VIP 
lanes now in 47 centres, the 
improved Hollywood Diner 
menu rolled out across the 
estate and a new scoring 
system is on trial

  Continued investment in our 
sector-leading technology 
platform driving improved 
e-commerce revenue and 
yield performance

  Team member development 

programme delivering 
excellent results: ten promoted 
to centre manager

  A strong balance sheet and 
excellent cash generation 
underpin our business model

1  Definitions for these measures are in the key 

performance indicators section (pages 28 and 
29). Management believe providing these specific 
financial highlights gives valuable supplemental 
detail regarding the Group’s results, consistent 
with how management evaluate the Group’s 
performance. A reconciliation between Group 
adjusted EBITDA and statutory operating profit  
is provided on page 36.

REVENUE 
GROWTH

+£6.6m

(+5.8%)

LFL REVENUE 
GROWTH1

+£2.0m

(+1.8%)

GROUP ADJUSTED 
EBITDA1

£36.2m

PROFIT 
BEFORE TAX

£23.9m

2017: £21.1m (+13.4%)

FINAL ORDINARY 
DIVIDEND PER SHARE

4.23p

2017: 3.95p (+7.1%)

SPECIAL DIVIDEND 
PER SHARE

4.33p

2017: £33.4m (+8.3%)

2017: 3.33p (+30.0%)

GROUP ADJUSTED 
EBITDA MARGIN1

30.0%

EARNINGS 
PER SHARE

12.52p

2017: 29.3% (+0.7%pts)

2017: 12.17p (+2.9%)

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 20184

1

B OW L I N G

Ten-pin bowling is for everyone. 
The competition is healthy and 
everyone gets the chance to 
celebrate. We are the UK’s market 
leader and the game’s biggest fans.

NEW 
THINKING

It’s a ‘shoe-in’!
Always looking to 
make life a little easier 
for our customers, 
we pioneered adults 
wearing their own 
shoes instead of 
bowling shoes – and 
it’s been a big hit. 

Strategic Reporthollywood bowl group plcHighlights

  Rolling out fun nationwide – over 

13 million games bowled in FY2018

  VIP lanes now available in 47 centres

  Dynamic pricing extended – demand 

based with advance booking incentives

  Improved games per stop with ‘Pins on 
strings’ system now in seven centres

  Next generation version of our scoring 

system being trialled

LANES 
OPERATED

1,384

5

CENTRES 
OPERATED

58

BOWLING:
PERCENTAGE
OF GROUP
REVENUE

50.2%

NEW 

THINKING

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
6

2

AMUSEMENTS

I T ’ S  A L L

FUNFUNFUN
&games

We make things playful with 
fun-filled family-focused arcades 
combining traditional and cutting-
edge games. Our amusement 
areas are the perfect place for 
some extra competition before 
or after a game of bowling.

FUNStrategic Reporthollywood bowl group plc7

Highlights

  Over 400 new machine installations 
with £5.0m capital investment in 
FY2018 ensures that we remain the 
‘go-to’ family amusement centre

  ‘Play for prizes’ now in 47 centres

  405 million ‘Play for prizes’ tickets issued

  1.9 million games of pool played

  Enhanced supplier commercial terms 
have improved margins year-on-year

  Hybrid cash and cashless amusements 

model on trial 

  Virtual reality zones on trial in 

three centres

Virtual reality 
We have introduced a 
range of virtual reality (VR) 
experiences in selected 
centres and are proud to 
operate the only installations 
of the amazing Mario Kart VR 
outside of Japan.

NEW 
ADDITIONS

AMUSEMENTS:
PERCENTAGE
OF GROUP
REVENUE

22.1%

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
8

A  L I T T L EOrder up
SOMETHING
THE SIDE

3
FOOD & 
DRINK

i n g   w o r k s   u p   a n   a p p e t i t e   a n d   a   t h i r s t  
l a y   o n   a   g r e a t   c h o i c e   o f   q u a l
f o o d   a n d   d r i n k   f o r   o u r   c u s t o m e r s   –   b e   t h e y   a  
l y   o u t   f o r   t h e   w e e k e n d   o r   a   c o r p o r a t e   t e a m  
B o w l
  s o   w e  
t o   m a t c h ,
o n   a n   o ffi c e   n i g h t   o u t .
f a m i

i t y  

UPGRADED 
MENU

Family favourites
The hugely popular American-
themed Hollywood Diner menu 
has now been rolled out to 
the whole estate – delighting 
our customers and simplifying 
operational delivery for our teams.

Strategic Reporthollywood bowl group plcHighlights

  The Hollywood Diner menu is now 

available in 58 centres with favourite 
classics such as burgers, hot dogs and 
milkshakes served

  Our customers drank 4 million soft 
drinks and 1.6 million pints of beer 

  We served over half a million burgers 

and 1.2 million portions of fries

  The i-Serve lane ordering system is 

helping improve the customer 
experience and spend per game

DRINKS:
PERCENTAGE
OF GROUP
REVENUE

17.8%

FOOD:
PERCENTAGE
OF GROUP
REVENUE

9.5%

9

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Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
 
 
10

CHAIRMAN’S STATEMENT

a great
a great
year for
HOLLYWOOD 
BOWL

Peter Boddy

Chairman

 Read full biography on page 46

Strategic Reporthollywood bowl group plcRelentless focus on our purpose
I am very pleased to say that this has 
been a year of strong delivery against our 
strategy. In FY2018, the Group continued to 
focus relentlessly on its purpose of growing 
the business organically and driving growth 
through the effective deployment of 
capital, resulting in Group adjusted EBITDA1 
growth of 8.3 per cent and like-for-like (LFL)1 
revenue growth of 1.8 per cent.

The high-quality family-friendly experience, 
underpinned by our simple customer-led 
strategy, has resulted in revenues growing 
to £120.5m, an increase of 5.8 per cent. 
This was driven by LFL sales growth1 in 
the core estate, continued investment in 
refurbishments and rebrands, as well as 
the opening of two new centres, Dagenham 
and Yeovil. Our strong balance sheet has 
been further strengthened on the back of 
positive trading, and net debt has reduced 
to £2.5m, with the net debt to Group 
adjusted EBITDA1 ratio at 0.07 times.

This year’s performance reinforces our 
position as the market leader, and is 
particularly impressive given the more 
challenging trading backdrop caused 
by extreme weather conditions and 
consumer uncertainty. The significant 
cash generation from our core business 
and returns from our ongoing investment 
programme, combined with our excellence 
in operations, has enabled the Board to 
recommend a special dividend for the 
second year running. In line with our 
progressive dividend policy we have 
announced an increase in the final ordinary 
dividend to 4.23 pence per share (FY2017: 
3.95 pence per share) and, I am delighted 
to say, a special dividend of 4.33 pence 
per share, resulting in a total of £15.9m 
returned to shareholders in respect 
of FY2018.

The business continues to invest in its 
existing centres and we have completed 
nine transformational refurbishments 
and rebrands during the year. Our 
centre in Cribbs Causeway in Bristol is 
a great example of some of the success 
we are enjoying. Following a £277,000 
refurbishment, completed within five 
weeks, the centre has delivered one of the 
highest rates of centre EBITDA growth in 
the Company. We will continue to invest in 
our refurbishment programme in FY2019. 

We have now fully completed the Bowlplex 
rebrand programme, the success of which 
reinforces what an excellent investment 
Bowlplex was. We will continue to enjoy 
the benefits of that in the next financial 
year and beyond. Additional innovation 
and investment in ‘Pins on strings’ and our 
scoring system are delivering customer 
experience improvements. 

Alongside these capital investments, and 
in line with our stated capital structure 
and cash allocation policy, we continue 

to seek selective opportunities for profit 
enhancing acquisitions.

11

Good corporate governance remains a 
focus for the Board. We are ably supported 
by a full complement of outstanding Non-
Executive Directors (NEDs); Nick, Claire and 
Ivan, who have all been in office for at least 
12 months and who have each established 
themselves as important members of 
the Board. Details of further progress in 
this area can be found in our Corporate 
Governance report on pages 48 to 51, 
which also describes the work completed 
during the year and outlines our areas of 
focus and development for the year ahead. 

Key to the success of the Group is our 
incredible team and on behalf of the 
Board, I thank them for the exceptional job 
they have done in FY2018. The Company 
has remained committed to delivering 
against our strategy throughout some 
difficult weather conditions, and every 
team member has remained focused 
on providing an outstanding customer 
experience. I derive enormous pride from 
the fact that our financial and customer 
satisfaction measures clearly indicate 
that the strength of our team and our 
customer-focused culture, achieve 
industry-leading performance.

One of the great benefits of my role is the 
opportunity to go out and have fun at our 
centres! I am delighted to say that this ‘perk’ 
is fully enjoyed by my NED colleagues too. 
Bowling scores are much discussed when 
we compete but, importantly, our visits 
ensure that the Board ‘lives the product’, 
stays in touch with our centres and their 
teams, and fully understands the results of 
our decisions and the impact they have on 
our customers.

Whilst Brexit continues to create an 
uncertain market backdrop, we are 
confident that Hollywood Bowl Group is 
particularly well positioned to face the 
future. The nature of our business means 
that we will continue to thrive, given our 
wide customer appeal, attractive price 
point and quality customer experience.

I look forward to the year ahead with 
enthusiasm and confidence. We are well 
placed to create more value for all our 
stakeholders, with the whole team working 
every day to deliver the best possible 
experience for our customers. I am very 
grateful to those members of the team I 
work most closely with and would like to 
express my thanks to Stephen, Laurence, 
Melanie and Mathew, all of whom lead with 
distinction and are the embodiment of our 
culture and relentless desire to succeed.

Peter Boddy

Chairman
10 December 2018

THE HIGH‑QUALITY 
FAMILY FRIENDLY 
EXPERIENCE, DRIVEN 
BY OUR SIMPLE 
CUSTOMER‑LED 
STRATEGY, HAS 
RESULTED IN 
INCREASED REVENUES.

1  Definitions for these measures are in the key 

performance indicators section (pages 28 and 
29). Management believe providing these specific 
financial highlights gives valuable supplemental 
detail regarding the Group’s results, consistent 
with how management evaluate the Group’s 
performance. A reconciliation between Group 
adjusted EBITDA and statutory operating profit  
is provided on page 36.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201812

CEO’S REVIEW

Building
on our
enhanced
offer
offer

Stephen Burns

Chief Executive Officer

 Read full biography on page 46

Strategic Reporthollywood bowl group plcI am delighted to report FY2018 has 
been another very successful year for 
Hollywood Bowl Group. Revenues of 
£120.5m are 5.8 per cent higher than 
FY2017, and 1.8 per cent higher on 
an LFL1 basis. Our simple, customer-
led strategy to drive revenue, whilst 
managing our cost base to improve 
margin and profit, enabled us to grow 
Group adjusted EBITDA1 by 8.3 per cent, 
to £36.2m. Profit before tax also grew, to 
a record £23.9m, an increase of 13.4 per 
cent over the prior year.

Hollywood Bowl Group remains the UK 
ten-pin bowling market leader. We have 
a national presence, operating out of 
58 high-quality, leasehold centres. We 
lead the market not just in size, but also 
profitability and margin. The shift in 
customer spending towards experiential 
leisure continues to play to our advantage, 
thanks to our all-inclusive, family-focused 
offer, which delivers an experience that 
cannot be matched at home. We continue 
to enhance our offer and develop our 
brand to strengthen our appeal to our 
core family customer group, who, as a 
consequence, are spending more in our 
centres. We also continue to enhance our 
relationship with our property partners, 
delivering best-in-class refurbishments, 
rebrands and new centres that enhance 
the quality of the leisure parks from 
which we operate, making the Group 
the bowling operator of choice, with the 
strongest covenant and most innovative 
product offering.

Strategic progress
Our simple and effective strategy remains 
unchanged. Our strategy is to focus on 
growing the business organically and drive 
growth through the effective deployment 
of capital. We are very pleased with the 
progress made on this during FY2018.

Like-for-like growth
We are very pleased with our LFL1 revenue 
growth of 1.8 per cent given that LFL1 
revenues were impacted, to some degree 
in FY2018, by factors outside of our 
control, such as the extreme weather 
and England’s World Cup performance.

Underpinning the positive LFL numbers 
is the 5.5 per cent growth in spend per 
game, with total spend per game up from 
£8.70 to £9.22 in FY2018. The full-year 
effect of the dynamic pricing initiative that 
was rolled out in July 2017, coupled with 
new pricing trials, helped mitigate the 
impact of the year-on-year drop in LFL 
bowling games sold whilst maintaining our 
competitive price point, still the lowest of 
the branded bowling operators. Game 
volumes in the year were marginally down 
as a result of the snow-affected weeks 
in the early part of the year as well as 
the May to July heatwave. The continued 
investment in our digital marketing and 

customer relationship management (CRM)
capabilities enabled us to effectively 
deploy tactical offers during the weather-
affected trading periods, delivering over 
£2m of incremental revenue. 

13

We continually look for ways to enhance 
the customer experience and this year, 
in addition to the rollout of proven 
initiatives, we have introduced new trials 
and concepts. The Hollywood Diner menu 
has been successfully rolled out across 
the Group, underpinning an increased 
food spend per game of 5.4 per cent. A 
new drinks menu was launched, adopting 
learnings and customer feedback from 
earlier trials, which helped us grow bar 
spend per game by 7.0 per cent. New 
product, exciting game formats and a 
focus on merchandising standards saw 
amusement spend per game grow by 
8.3 per cent in the year. The amusement 
‘Play for prizes’ redemption offer, now 
in 47 centres, new virtual reality (VR) 
game formats, and some encouraging 
results from the cashless hybrid trials 
have all helped deliver a very credible 
performance in this revenue category.

Refurbishments and  
rebrand programme
Nine full refurbishments were completed 
in FY2018, including the rebranding of 
four Bowlplex centres and two further 
rebrands of the AMF estate to the 
Hollywood Bowl brand. The final Bowlplex 
centre was rebranded as Hollywood 
Bowl at the end of the financial year, 
meaning the estate now consists of 50 
Hollywood Bowl and 8 AMF centres. We 
continue to push the design brief with our 
refurbishments and rebrands, taking into 
account customer feedback and resulting 
in impressive returns from the capital 
deployed. The nine refurbishments are 
on track to outperform the 33 per cent 
targeted return on investment.

Property portfolio
We successfully opened two new prime 
location centres in FY2018. Hollywood 
Bowl Dagenham, previously trading as 
Namco Funscape which was an acquisition 
brought to us by the landlord at nil cost, 
opened in October 2017. After a net capital 
spend of £391,000, the centre is trading 
in line with management expectations. 
Hollywood Bowl Yeovil, a 23,000 square 
feet centre, also brought to us for nil cost 
by the landlord, is co-located with cinema 
on a high footfall leisure park. It opened 
its doors in March, and after a net capex 
spend of £630,000 is on track to pay back 
this investment in under 18 months. 

AMF Gravesend closed in July following 
an end of lease redevelopment plan, but 
our new centre in Lakeside, scheduled 
for a second half FY2019 opening, should 
attract customers from this catchment 
area. Our rent per centre continues to 

WE LEAD THE MARKET 
NOT JUST IN SIZE, BUT 
ALSO IN PROFITABILITY 
AND MARGIN.

OPERATING PROFIT GROWTH 

+12.1%

TOTAL DIVIDEND PER SHARE 

10.59p

1  Definitions for these measures are in the key 

performance indicators section (pages 28 and 
29). Management believe providing these specific 
financial highlights gives valuable supplemental 
detail regarding the Group’s results, consistent 
with how management evaluate the Group’s 
performance. A reconciliation between Group 
adjusted EBITDA and statutory operating profit  
is provided on page 36.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201814

CEO’S REVIEW CONTINUED

be a focus for the Group, ensuring we 
are maintaining our position of having 
no loss-making centres in the portfolio. 
The average rent per centre reduced to 
£245,701 from £247,785.

Property pipeline
We have a strong pipeline of new centres 
secured to the end of FY2022 and a 
delivery plan of an average of two new 
openings per annum. We are opening 
two centres during FY2019 including at 
the intu scheme in Watford, where we 
are creating a 14 lane, 20,000 square feet 
centre scheduled to open pre Christmas 
2018. We are also on site at the intu 
Lakeside leisure extension. At 34,000 
square feet and 24 lanes, Lakeside will  
be the largest bowling centre to be 
opened in the UK in the last ten years.  
It is scheduled for completion early in  
the second half of FY2019. 

This year we have agreed leases for new 
bowling centres in York, Swindon and 
Southend, all of which are in locations 
which meet our investment criteria for 
a successful centre: ample parking; 
co-location with the area’s number one 
cinema; limited competition; and a strong 
local demographic to attract through our 
doors. In line with our medium to long 
term growth strategy, we have agreed a 
lease on a first floor unit above the new 
centre in York, where we will trial our new 
indoor putting concept. Both York sites will 
open in FY2020.

Our people
We have continued to invest in training 
to ensure that we can provide an even 
higher level of service to all of our valued 
customers. We are delighted that our Net 
Promoter Scores have been maintained, 
and our overall satisfaction scores have 
improved during FY2018. Our team 
continues to be an integral part of the 
success of our business, and to that 
end we have implemented Long Term 
Incentive Plans for centre managers, 
assistant managers and senior support 
centre team members. As a result of our 
strategy to support our team members 
in developing a rewarding career, 103 
team members successfully completed 
our internal management training 
programmes during the financial year.

WE HAVE CONTINUED TO INVEST 
IN TRAINING TO ENSURE THAT WE 
CAN PROVIDE AN EVEN HIGHER 
LEVEL OF SERVICE.

booking engine, the next iteration of our 
dynamic pricing functionality, as well 
as our next generation scoring system 
which will be rolled out to the whole 
estate over the next two years.

Brexit
Given the nature of our activities, which 
have huge customer appeal throughout 
the country and through all economic 
cycles, we do not believe the exit of 
the UK from the EU will have an impact 
on the underlying performance of 
the business.

Outlook
We have a well thought out, and proven, 
capital investment plan to continue the 
refurbishment of our estate, opening 
of new centres that will enhance the 
quality of our portfolio and investment in 
technology to further boost our industry-
leading proposition. I am confident that 
our plan for the coming year will continue 
our strong growth trajectory, strengthen 
the business and deliver value for 
our shareholders. 

Stephen Burns

Chief Executive Officer
10 December 2018

I am incredibly fortunate to be supported 
by such a hard-working, entrepreneurial 
team. They are growth leaders who are 
proud of our culture and pleased to serve 
our customers. I thank them for all their 
efforts this year.

Technology-driven growth
Developing our technology platforms 
and our consumer marketing capability 
are both key drivers for further 
sustainable growth.

Our online channels continue to perform 
well as revenue increased by 27 per cent 
year-on-year, with 37 per cent revenue 
gains from mobile. This performance 
has been supported by strong sales 
growth from our performance digital 
advertising channels, the returns from 
which recovered quickly after a temporary 
downturn following the introduction of 
the General Data Protection Regulation 
(GDPR) in May.

Our contactable marketing database 
has increased above its pre-GDPR levels. 
It remains a key revenue driver for us, 
facilitating tactical and automated email 
campaigns to our closed user groups.

At the start of the year, we centralised all 
of our social media activity and have seen 
followers and engagement levels increase 
as a result. We are working with a number 
of social influencers to extend the reach of 
our public relations activity through social 
media channels and I am pleased to report 
signs of success from these initiatives.

Our technology team and partners 
have been working hard on exciting key 
initiatives that will be introduced next year, 
including a new website and upgraded 

Strategic Reporthollywood bowl group plcQ
a

STEPHEN BURNS, CEO

Q: 2018 was a good year for 
Hollywood Bowl. What is at the top 
of your agenda now?
We are a people business; the attraction 
and retention of top talent is at the top 
of the leadership agenda. It is central to 
our business model that a customer who 
visits any one of our centres has the best 
experience possible and we rely on our 
centre teams to deliver this every time. 
I am grateful to work with such high-
quality people right across the business. 

Q: You have refurbished a lot of 
centres. What drives the programme?
We have to remain fresh and relevant. 
So we have a programme to keep 
everything up to date and each centre 
sits at a different stage of our ongoing 
refurbishment cycle. We target 
completing seven to ten refurbishments 
each year, a good range that allows us 
to work around periods such as school 
holidays while continuing to drive 
returns for the business.

15

Q: What impact, if any, do you expect 
from Brexit?
We actually have very little international 
exposure, but Brexit is certainly 
something we keep an eye on. We are 
solely a UK business – less than four 
per cent of our team members come 
from outside of the UK and our supply 
chain is mostly UK-based. Like others, 
we have seen some cost increases in 
certain food lines, but by tweaking our 
menu we have not had to pass any of 
these increases on to our customers. 

Q: Are you looking at any 
opportunities abroad?
There is currently enough potential 
in the UK for us to be focusing on. In 
the UK, bowling is a relatively low-
frequency activity compared with going 
to the cinema or health club, and we 
feel there is significant opportunity 
for us to grow the UK bowling market 
in terms of number of centres and 
frequency of visits. We have a pipeline 
of new centres until FY2022, targeting 
an average of two openings a year, all of 
which are on high quality UK retail and 
leisure parks. 

Q: What about other  
leisure activities?
Our short-term strategy will remain 
bowling-led and there is still significant 
scope for us to drive returns through 
our focus on growing our existing offer 
which combines bowling, amusements 
and a quality food and beverage 
offering, all at a reasonable price 
point. We do, however, recognise that 
other types of indoor leisure activities 
could benefit from our customer-led 
operating model and as a result we 
will be opening a new indoor putting 
concept in York in FY2020. We will 
continue to assess other adjacent 
market entry opportunities for the 
Group in line with our medium to long-
term strategy.

Q: This year saw some challenging 
weather conditions, how did  
you manage?
Clearly, weather can have a real impact 
on our trading, but as we have seen over 
the last ten years, this evens itself out 
over a longer period of time. This was 
an unusual year however, but the tools 
we have in place to drive volume and 
manage costs, were used very effectively 
by our teams. 

Q: Are you concerned about falling 
levels of consumer confidence?
In our business, any fall in consumer 
confidence should give rise to concern. 
Leisure activities rely on disposable 
income, which is why we obsess about 
keeping our product offering relevant, 
engaging, and great value for money 
for a very discerning customer base. 
I am pleased to say that we remain the 
cheapest of the branded bowling offers 
and that, in the majority of our centres, 
a family of four can enjoy our bowling 
experience for less than £20. 

Q: Have you been impacted by the 
CVAs in the casual dining space?
Many of the closures we have seen 
have been at retail parks with below 
average footfall, whereas our centres 
are located in some of the UK’s top retail 
and leisure parks. While we do not like to 
see businesses failing, the situation has 
reinforced to landlords the role strong 
leisure operators play in driving footfall 
to retail parks and shopping centres. We 
have excellent relationships with our 
landlords and are their bowling tenant of 
choice. That said, while we see a number 
of opportunities, we will still be highly 
selective when it comes to choosing our 
locations. All of our centres are profitable 
– and we want to keep things that way. 

Q: What makes landlords 
choose Hollywood Bowl over 
other leisure operators?
We have an excellent reputation, not 
only due to the quality of our customer 
offer and the pride we take in our 
centres but also our long track record 
of being a reliable tenant. Our appeal 
to a wide demographic makes us a key 
footfall driver. After all, there are very 
few businesses that offer activities 
you can safely enjoy with whoever 
you are out with – family, friends or 
business colleagues. 

&Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201816

MARKET OVERVIEW

AS MARKET LEADER, WE ARE BEST PLACED TO 
CAPITALISE ON OPPORTUNITIES IN THE SECTOR

T H E   E X P E R I E N C E 
E C O N O M Y 

T H E   U K   L E I S U R E   M A R K E T   
I S   S E E I N G   A   S T R O N G   T R E N D 
T O WA R D S   CO N S U M E R S 
S U B S T I T U T I N G   S P E N D I N G   O N 
P O S S E S S I O N S   F O R   S P E N D I N G 
O N   E X P E R I E N C E S

 Read more on page 19

47%47%47%47%

Of the UK population live  
within a 15-minute drive  
of a bowling centre

67%67%67%67%

Of consumers have not 
participated in ten-pin 
bowling over the past  
12 months

SIGNIFICANT 
OPPORTUNITIES

16%16%16%16%

Expected market growth 
between 2017–2021  
in the ten-pin 
bowling sector

Strategic Reporthollywood bowl group plc17

THE TEN‑PIN BOWLING MARKET FORMS A 
SMALL, BUT FAST‑GROWING, PART OF THE UK’S 
EXPANDING AND INCREASINGLY DIVERSE ‘OUT 
OF HOME’ LEISURE SECTOR, OFFERING A 
COMPETITIVELY‑PRICED EXPERIENCE AND 
BROAD CUSTOMER APPEAL. 

Hollywood Bowl Group has led growth in 
the market by investing consistently and 
reinvigorating the customer proposition. 
This has helped reposition bowling, 
putting it back into the mainstream.

A growth sector
The UK out of home leisure sector was 
worth an estimated £125bn1 in 2017, of 
which ten-pin bowling had a market share 
of 0.24 per cent2. It is estimated that the 
UK ten-pin bowling market in 2017 grew 
by 5.6 per cent. This marked the fifth 
consecutive year of growth2.

OUR POSITION IN THE MARKET

THE UK HAS 

307

OF THESE,

58

TEN-PIN 
BOWLING CENTRES

ARE HOLLYWOOD
BOWL GROUP CENTRES

A

  Hollywood Bowl Group 

B

  Tenpin  

C

  MFA Bowl  

D

  Namco   

E

  QLP

58

43

17

8

8

F

Independents/Others 

173

F

A

B

C

D

E

As with the wider UK leisure market, 
growth in ten-pin bowling has been 
driven by macroeconomic factors, 
such as increases in GDP, consumer 
confidence and disposable income, 
as well as the spending shift towards 
experiential leisure.

Alongside this, a key historical growth 
factor has been corporate consolidation 
and significant investment by leading 
branded operators, primarily in the 
refurbishment of existing centres and, 
in part, in the opening of new centres.

Hollywood Bowl Group has driven 
much of the market growth through our 
investment in reinvigorating customer 
engagement through CRM platforms, 
refocusing the bowling proposition 
towards family leisure, improving ancillary 
product offerings and driving operating 
improvements. From 2015–2018, the 
Group delivered a revenue compound 
annual growth rate of 12.5 per cent.

Our position in the market 
Hollywood Bowl Group is the clear 
market leader in terms of centres, lane 
numbers, customer proposition and 
revenues and we have driven much of 
the growth in the market through our 
investment-led strategy.

As at 30 September 2018, the UK had 
307 ten-pin bowling venues. While some 
independently owned centres have 
closed, the process of consolidation and 
reinvestment among some of the leading 
players has led to the branded centres 
offering a greater number of lanes.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
  
18

MARKET OVERVIEW CONTINUED

RETAIL DEVELOPERS 
ARE LOOKING TO 
CREATE A WIDER 
CUSTOMER EXPERIENCE 
THROUGH THE 
EXPANSION OF THEIR 
LEISURE OFFERING.

The market remains relatively 
fragmented, but has seen significant 
consolidation since 2014. There are four 
types of operator3 identified within the 
UK ten-pin bowling market:

  Major multiples (dominating the 
market with an estimated 71 per 
cent share) operating five or more 
centres. The largest five operators 
control 44 per cent of all UK centres 
and over 60 per cent of all available 
lanes. Hollywood Bowl Group is in 
this category.

  Other multiples (estimated five per 
cent market share), operating fewer 
than five centres.

  Urban bowling operators 
(estimated seven per cent market 
share) catering primarily for 
professionals, operating smaller 
sites with a focus on the ‘urban’ 
market and an emphasis on food 
and beverage sales.

  Independent operators (estimated 
17 per cent market share) operating 
single centres, which are typically 
smaller and situated in tertiary 
locations.

There is scope for the major multiples 
to increase their share of the ten-pin 
bowling market as weaker operators, 
particularly the independents and other 
multiples, become less competitive or exit 
the market.

Opportunities to  
increase participation
By comparing visits to ten-pin bowling 
centres with visits to the cinema, it is 
evident that the opportunity to increase 
the size of the ten-pin bowling market 
in the UK is significant, in terms of 
both number of centres and frequency 
of visits.

In the UK, ten-pin bowling is a relatively 
low-frequency activity compared with 
other forms of leisure, such as going 
to the cinema. Almost 70 per cent of 
consumers have not participated in 
ten-pin bowling over the past 12 months, 
compared with a figure of 32 per cent for 
cinema visits2.

The accessibility of bowling locations 
is also a factor – an estimated 47 per 
cent of the UK’s population live within 
a 15-minute drive of a bowling centre, 
compared with 69 per cent living within 
a 15-minute drive of a cinema2. Distance 
may be a factor in deterring some 
consumers from visiting centres and may 
also impact negatively on repeat visits.

These figures, and the fact that in the 
UK there is low penetration of bowling 
centres per head of population relative 
to some other international markets, 
indicate that there is significant potential 
for further ten-pin bowling centre rollout. 
Opportunities also exist to increase 
participation through improved customer 
propositions and competitive pricing 
relative to other leisure experiences.

Strategic Reporthollywood bowl group plc 
12.5%

2015 – 2018 HOLLYWOOD BOWL 
GROUP REVENUE COMPOUND 
ANNUAL GROWTH RATE 

25%

HOLLYWOOD BOWL GROUP SHARE 
OF UK BOWLING LANES

19

Evolving customer behaviour
An important trend supporting the 
growth in the leisure sector is that 
consumers are increasingly focusing 
on having fun with friends, families and 
colleagues over investing in material 
items. In other words, people are 
enjoying ‘experiences’ more than ‘things’.

Participation and, in many cases, social 
competition are important elements 
of social capital. This is shaping how 
consumers allocate their discretionary 
budget and leisure time as they seek to 
create more enjoyment and fun-filled 
memories to share.

Outlook
Growth in the value of the ten-pin 
bowling market is expected to continue 
over the coming years, stimulated by 
ongoing investment and an overall 
improvement in the quality of the 
customer proposition.

Ten-pin bowling is a competitively 
priced and highly accessible form of 
family entertainment. The cost to a 
family of a visit to one of our bowling 
centres compares favourably with other 
leisure activities and gives bowling more 
resilience to any future challenges from 
the economy.

Consumer leisure spending could be 
tempered as rising inflation and slowing 
wage growth begin to impact household 
budgets and UK economic growth slows 
amid uncertainty over the impact of 
Brexit. However, barring a more severe 
economic slowdown than is currently 
anticipated, it is expected that the value 
of the ten-pin bowling market will grow by 
an estimated 16 per cent between 2017 
and 20212.

It is anticipated that this growth will 
be underpinned by the development 
of new centres, the continued 
refurbishment of existing centres and 
associated improvement in the customer 
experience. We expect that participation 
in ten-pin bowling, visit frequency and 
spend per game will all increase in line 
with these activities and the underlying 
consumer trend of sharing experiences.

1  Mintel Leisure Review 2017
2  MIntel Ten-pin Bowling Report 2017
3  Pragma Consulting Report 2016
4  Deloitte UK leisure consumer report 2016
5  Shore Capital/Trevor Wood Associates 2017

Bringing retail and leisure 
experiences together
Traditional retail outlets are under 
increasing pressure from online channels 
and the rise of the ‘experience economy’. 

It is estimated that the leisure sector is 
now attracting one and a half times more 
discretionary spend than retail and is 
growing twice as fast4.

As a result, larger retail developers are 
responding and are increasingly looking 
to create a wider customer experience 
through the expansion of their leisure 
offering to increase footfall and extend 
dwell time. Leisure areas are created 
by reformatting existing space or via 
purpose-built extensions.

Within these new retail and leisure 
developments, ten-pin bowling is 
currently under-represented when 
compared with gyms and cinemas5.

As the UK’s market-leading operator, 
Hollywood Bowl Group is the ‘go-to’ 
tenant in the sector securing attractive 
developer contributions on new centres, 
most recently Dagenham and Yeovil, and 
has secured a strong pipeline of centres 
until FY2022.

From our established operating 
model, relationships with landlords, 
strong covenant and continued 
maintenance programme across the 
estate, Hollywood Bowl Group is well 
positioned to capitalise on the potential 
growth in the merging of retail and leisure 
customer propositions.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201820

OUR STAKEHOLDERS

HOW THE BOARD 
GATHERS FEEDBACK 
FROM OUR 
STAKEHOLDERS

Effectively engaging with, and gathering 
feedback from, our various stakeholder 
groups is a key enabler for the long-term 
success of Hollywood Bowl Group. The 
Board ensures that the interests and 
views of stakeholders are considered  
as part of its decision-making process.

OUR CUSTOMERS

OUR PEOPLE

INVESTORS

PARTNERS & SUPPLIERS

COMMUNITIES

Consistently delivering fun-
filled, great value-for-money 
leisure experiences for our 
customers is what we do as 
a business.

Our teams are key to ensuring 
our customers have the best 
possible experience. We put 
a lot of effort into creating 
a positive and inclusive 
environment in which our 
people can thrive.

As a listed business on the 

We work hard to build open 

As a multi-site business, 

main market of the London 

and strong relationships with 

we provide an important 

Stock Exchange, we provide 

our key strategic partners, 

leisure facility and 

investors with detailed and 

landlords and suppliers.

employment opportunity 

transparent information which 

aids their understanding of 

our strategy and performance.

in the communities in 

which we operate.

Why we listen

Why we listen

Why we listen

Why we listen

Why we listen

 — To remain passionately focused on 

 — To maintain engaged and loyal 

 — To maintain our loyal and supportive 

 — To ensure collaborative and strategic 

 — To support local economies through 

the customer

team members

 — To assess our performance
 — To respond to customer needs 

 — To attract and retain top talent
 — To develop the skills and capabilities 

and demands

of our teams

 — To stimulate innovation in our 

leisure offering 

 — To ensure consistent culture and 
behaviours across the business

shareholder base

partnerships

employment opportunities

 — To assist investors in making 

 — To ensure cultural alignment

 — To develop local charity relationships 

informed decisions

 — To enhance long-term 

shareholder value

 — To foster trust-based relationships

with a family focus

 — To access innovations as the 

 — To build a relationship with 

opportunities arise

the community

 — To access new property opportunities 

 — To maintain a competitive advantage

137,000

Customer satisfaction surveys 
gathered and analysed

103

Team members successfully 
completed our internal management 
training programme

£15.9m

2

of choice

Total dividend to be returned to our 

New centres opened – the Group 

shareholders in respect of FY2018

is the landlord’s bowling tenant 

Local employment opportunities 

created by each of our centres

30

How we take feedback

How we take feedback

How we take feedback

How we take feedback

How we take feedback

 — Customer satisfaction surveys
 — Mystery shopping programmes
 — Social media
 — Via our team members and 
customer contact centre
 — Focus groups and other 

primary research

 — Regular board member centre visits

 — Annual team member survey
 — Bi-annual centre manager 

listening sessions 

 — Bi-annual assistant manager 

listening sessions 

 — Annual management conference
 — Regular board member centre visits

 — Individual investor meetings and calls

 — Contract negotiation process

 — Local charity relationships and events

 — Annual General Meeting 

 — Regular meetings to discuss 

 — Participation in investor conferences

contract performance 

 — External benchmarking

 — School engagement events

 — Centre managers meeting local 

bowling clubs and concessionary 

groups

 — Recruitment events

Strategic Reporthollywood bowl group plc21

OUR CUSTOMERS

OUR PEOPLE

INVESTORS

PARTNERS & SUPPLIERS

COMMUNITIES

Consistently delivering fun-

Our teams are key to ensuring 

filled, great value-for-money 

our customers have the best 

leisure experiences for our 

possible experience. We put 

customers is what we do as 

a lot of effort into creating 

a business.

a positive and inclusive 

environment in which our 

people can thrive.

As a listed business on the 
main market of the London 
Stock Exchange, we provide 
investors with detailed and 
transparent information which 
aids their understanding of 
our strategy and performance.

We work hard to build open 
and strong relationships with 
our key strategic partners, 
landlords and suppliers.

As a multi-site business, 
we provide an important 
leisure facility and 
employment opportunity 
in the communities in 
which we operate.

Why we listen

Why we listen

Why we listen

Why we listen

Why we listen

 — To remain passionately focused on 

 — To maintain engaged and loyal 

 — To maintain our loyal and supportive 

 — To ensure collaborative and strategic 

 — To support local economies through 

the customer

team members

 — To assess our performance

 — To attract and retain top talent

 — To respond to customer needs 

 — To develop the skills and capabilities 

 — To stimulate innovation in our 

 — To ensure consistent culture and 

of our teams

behaviours across the business

and demands

leisure offering 

shareholder base

 — To assist investors in making 

informed decisions
 — To enhance long-term 
shareholder value

partnerships

 — To ensure cultural alignment
 — To foster trust-based relationships
 — To access innovations as the 

opportunities arise

 — To access new property opportunities 
 — To maintain a competitive advantage

employment opportunities

 — To develop local charity relationships 

with a family focus

 — To build a relationship with 

the community

137,000

103

Customer satisfaction surveys 

Team members successfully 

gathered and analysed

completed our internal management 

training programme

£15.9m

Total dividend to be returned to our 
shareholders in respect of FY2018

2

New centres opened – the Group 
is the landlord’s bowling tenant 
of choice

30

Local employment opportunities 
created by each of our centres

How we take feedback

How we take feedback

How we take feedback

How we take feedback

How we take feedback

 — Customer satisfaction surveys

 — Mystery shopping programmes

 — Social media

 — Annual team member survey

 — Bi-annual centre manager 

listening sessions 

 — Via our team members and 

 — Bi-annual assistant manager 

customer contact centre

 — Focus groups and other 

primary research

 — Regular board member centre visits

listening sessions 

 — Annual management conference

 — Regular board member centre visits

 — Individual investor meetings and calls
 — Annual General Meeting 
 — Participation in investor conferences

 — Contract negotiation process
 — Regular meetings to discuss 

contract performance 
 — External benchmarking

 — Local charity relationships and events
 — School engagement events
 — Centre managers meeting local 

bowling clubs and concessionary 
groups

 — Recruitment events

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201822

OUR BUSINESS MODEL

1

CUSTOMER‑FOCUSED

2

FOUR KEY LEVERS

AT HOLLYWOOD BOWL GROUP, 
WE HAVE AN UNRELENTING 
FOCUS ON DELIVERING THE 
BEST LEISURE EXPERIENCE 
FOR EVERY CUSTOMER. OUR 
BUSINESS MODEL DELIVERS 
VALUE THROUGH CONTINUAL 
INVESTMENT IN ENHANCING 
OUR CUSTOMERS’ EXPERIENCE. 

THE FINANCIAL RETURNS OF 
THIS ARE REINVESTED IN OUR 
BUSINESS, ARE USED TO 
REWARD OUR EMPLOYEES 
AND FORM THE DIVIDENDS PAID 
TO OUR SHAREHOLDERS.

Hollywood Bowl is the Group’s 
flagship brand with centres in 
prime locations and benefits 
from the highest levels of 
investment.
AMF centres are generally 
in secondary locations. 

Our centres are predominantly 
located in out-of-town multi-use 
leisure parks, alongside cinema 
and casual dining sites, adjacent 
to large retail parks. Centres 
average 24 bowling lanes and 
30,000 square feet.

BRANDS

HIGH-QUALITY 
ESTATE

Value creators

REVENUE 
STREAMS

OPERATIONS

Alongside bowling, customers 
can also enjoy amusements, food 
and beverages. These give an all-
round entertainment experience 
and increase reasons to visit, 
dwell time and secondary spend.

Our high-quality centres 
provide innovative, fun-filled 
experiences delivered by our 
enthusiastic centre teams.
Our central support office 
includes a 55-seat contact 
centre that manages all calls 
and takes bookings. 

Strategic Reporthollywood bowl group plc23

3

OUTPUTS THAT DELIVER VALUE

4

OUR BUSINESS MODEL IS UNDERPINNED BY

Great customer experience
Delivering a fun-filled, safe and great-value 
experience on each visit builds our reputation 
and attracts new customers. It also increases 
the likelihood of customers recommending us to 
friends and family and visiting us again sooner and 
more often.

Motivated and engaged teams
We strive to ensure our teams deliver a positive 
customer experience every time. We invest 
consistently in ensuring that team members are 
motivated and engaged with our culture and 
behaviours.

Financial and KPI performance
The Group’s financial performance and the progress 
we are making against our key performance indicator 
(KPI) metrics are the principal ways we measure  
our achievements.

Shareholder returns
We are focused on sustainable, profitable growth 
through consistently driving revenues and managing 
our margins and cash position to provide attractive 
returns to shareholders.

People and culture
Our people are the face of our business. They are focused and 
incentivised to ensure our customers have the best possible experience. 
Management programmes are in place to attract, retain and nurture 
top talent. We have a highly targeted incentive structure for our centre 
managers based not only on financial performance, but customer 
feedback, too. Our positive culture promotes consistent behaviours and 
attitudes across the business.

Technology and customer insight
We invest in market research and ongoing customer experience 
programmes to continually monitor customer satisfaction. This means 
we are able to react quickly to any operational issue or respond to 
wider customer trends.

We use our sector-leading CRM systems and our scoring system to 
facilitate targeted marketing programmes pre- and post customer visits. 
Our digital channels are a key strategic focus area and an increasing 
source of revenue for the Group. Dynamic pricing, based on available 
capacity and booking lead time, is being enhanced to improve yield 
management.

Capital investment programme
As well as delivering our new centres, our capital investment 
programme supports centre refurbishments and our ongoing 
maintenance spend.

We continually invest in technology-led innovation including our 
CRM and reservation system, our scoring system, our back-of-house 
equipment and our amusement offering. 

Property and supplier relationships
We have strong relationships with developers and landlords which 
help to ensure that we maintain a pipeline of potential new sites. We 
are starting to see the benefits of wider strategic partnerships with 
organisations such as intu.

We work closely with our technology suppliers to ensure that we are 
delivering the best possible experience across the customer journey. 
Strong relationships with our principal product suppliers, such as Namco, 
Molson Coors, Brakes and Coca-Cola, enable us to deliver promotions 
that help drive retail sales and ensure we have the latest product 
offerings in our centres.

Strong balance sheet
By driving revenues, continuing to achieve healthy margins and 
maintaining a strong balance sheet with low net debt, we can continue 
to invest in all areas of our business – expanding and improving our 
estate, rewarding our team members and creating value for our 
shareholders.

Risk management and governance
Through our Board governance, the Group maintains an effective 
system of risk management. We have the appropriate internal controls 
to ensure that our business is always operated to deliver long-term, 
sustainable growth.

 Read more on pages 30 to 32 

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
24

OUR STRATEGY AT A GLANCE
INVESTMENT-LED GROWTH

STRATEGY

OVERVIEW

PROGRESS

DRIVING  
LIKE‑FOR‑LIKE 
REVENUE 
GROWTH

REFURBISHMENT 
PROGRAMME

Driving LFL revenue growth by attracting new 
customers, increasing the frequency of visits 
of existing customers and raising the spend per 
game. LFL revenue is defined on page 28.

In FY2018, our LFL revenue grew by 1.8 per 
cent. Spend per game was the key driver 
for this, up 5.5 per cent. Our approach is to 
increase dwell time and gain a greater share of 
customers’ leisure spend, which resulted in LFL 
revenue growth in all areas of the business. 

LFL growth (%)

1.8

3.5

Our refurbishment programme generates 
improved sales and profitability at existing 
centres through investment in the bowling 
experience (including the introduction of VIP 
lanes), new external signage, an upgraded bar 
offer and the introduction of the Hollywood 
Diner concept. These upgrades attract new 
customers, drive revenue, increase customer 
satisfaction and encourage a higher spend 
per game.

In FY2018 we refurbished/rebranded 
nine centres and have an average return 
on investment (ROI) greater than 33 per 
cent. We have between seven and ten 
refurbishments planned for FY2019 and we 
are confident we can continue to deliver above 
ROI expectations as we continue to roll out our 
family-focused model.

Number of centres refurbished/rebranded

CONVERSION OF 
THE BOWLPLEX 
ESTATE

Following the acquisition of Bowlplex in 
December 2015, 11 centres became part of 
the Group and we then started a programme 
to refurbish and rebrand these centres as 
Hollywood Bowl, bringing them in line with the 
higher standards across the remainder of the 
Group’s estate.

We have completed the conversion of the 
Bowlplex estate with the refurbishment and 
rebrand of four Bowlplex centres in FY2018. 
The average revenue for the Bowlplex centres 
has increased to £1.88m from £1.81m in the 
prior year.

Average Bowlplex centre revenue (£M) 

DEVELOPMENT  
OF NEW 
CENTRES AND 
ACQUISITIONS

FOCUS ON 
PEOPLE

There are growth opportunities via new-build 
centres and from the acquisition and rebranding 
of bowling sites from other operators. 

Dagenham opened in October 2017 and Yeovil 
in March 2018. New centres will open in the 
intu developments in Watford and Lakeside 
in FY2019. 

Our people underpin our business. Attracting 
and retaining top talent is a key priority for 
the Group.

We have signed for new centres in York, 
Southend and Swindon, which secures our 
pipeline to FY2022, and have a number 
of other opportunities in strong stages 
of negotiation.

We continue to build on the success of our 
centre manager and assistant manager 
in training programmes. In FY2018, 61 
management positions were filled internally, 
a 17.3 per cent increase on FY2017.

Number of new Group centres 

2018

2

3

2017

2016

Number of management positions filled internally

2018

2017

2016

61

52

47

KPIs

2018

2017

2016

2018

2017

2016

2018

2017

2016

6.5

9

10

8

1.88

1.81

1.69

11

PRIORITIES

Continued unrelenting focus on improving the customer 

experience through planned investments in technology, 

training our people, marketing, and ensuring we have the 

right products available.

Continue to enhance our existing estate so we deliver a 

consistent level of quality across the Group by undertaking seven 

to ten centre refurbishments per year through a rolling capital 

investment programme.

We have seven to ten refurbishments planned for FY2019 and we 

are confident we can maintain this level of ROI as we continue to 

invest in our family-focused model.

We have now refurbished all 11 Bowlplex centres and migrated 

them to the Hollywood Bowl brand. The average revenue per 

Bowlplex centre for FY2018 was £1.88m – an increase of four 

per cent over the prior year. 

See pages 26 and 27 for further information.

This year, we opened two new centres, in fantastic locations, 

which are both performing well. We will continue to expand our 

estate and look for profitable opportunities to grow, opening an 

average of two new centres per annum, dependent on meeting 

our opening criteria and rental expectations.

We recognise that other types of indoor leisure activities could 

benefit from our customer-led operating model and we will 

continue to assess adjacent market entry opportunities for the 

Group in line with our long-term strategy.

Our team members are the face of our business and are 

responsible for ensuring that our customers enjoy the best 

possible experience every time they visit. Training, development 

and internal succession remain key focus areas for the Group.

Strategic Reporthollywood bowl group plcWe drive value for our shareholders by delivering sustainable, 
profitable growth. We achieve strong returns on capital invested, 
have an unrelenting focus on providing a great customer experience 
and maximise the multiple growth opportunities available to us.

25

DRIVING  

LIKE‑FOR‑LIKE 

REVENUE 

GROWTH

REFURBISHMENT 

PROGRAMME

STRATEGY

OVERVIEW

PROGRESS

Driving LFL revenue growth by attracting new 

In FY2018, our LFL revenue grew by 1.8 per 

customers, increasing the frequency of visits 

cent. Spend per game was the key driver 

of existing customers and raising the spend per 

for this, up 5.5 per cent. Our approach is to 

game. LFL revenue is defined on page 28.

increase dwell time and gain a greater share of 

customers’ leisure spend, which resulted in LFL 

revenue growth in all areas of the business. 

KPIs

LFL growth (%)

1.8

3.5

2018

2017

2016

6.5

PRIORITIES

Continued unrelenting focus on improving the customer 
experience through planned investments in technology, 
training our people, marketing, and ensuring we have the 
right products available.

Our refurbishment programme generates 

In FY2018 we refurbished/rebranded 

improved sales and profitability at existing 

nine centres and have an average return 

centres through investment in the bowling 

on investment (ROI) greater than 33 per 

experience (including the introduction of VIP 

cent. We have between seven and ten 

lanes), new external signage, an upgraded bar 

refurbishments planned for FY2019 and we 

offer and the introduction of the Hollywood 

are confident we can continue to deliver above 

Diner concept. These upgrades attract new 

ROI expectations as we continue to roll out our 

customers, drive revenue, increase customer 

family-focused model.

satisfaction and encourage a higher spend 

per game.

Number of centres refurbished/rebranded

2018

2017

2016

9

10

8

Continue to enhance our existing estate so we deliver a 
consistent level of quality across the Group by undertaking seven 
to ten centre refurbishments per year through a rolling capital 
investment programme.

We have seven to ten refurbishments planned for FY2019 and we 
are confident we can maintain this level of ROI as we continue to 
invest in our family-focused model.

CONVERSION OF 

THE BOWLPLEX 

ESTATE

Following the acquisition of Bowlplex in 

We have completed the conversion of the 

December 2015, 11 centres became part of 

Bowlplex estate with the refurbishment and 

the Group and we then started a programme 

rebrand of four Bowlplex centres in FY2018. 

to refurbish and rebrand these centres as 

The average revenue for the Bowlplex centres 

Hollywood Bowl, bringing them in line with the 

has increased to £1.88m from £1.81m in the 

higher standards across the remainder of the 

prior year.

Group’s estate.

Average Bowlplex centre revenue (£M) 

2018

2017

2016

1.88

1.81

1.69

We have now refurbished all 11 Bowlplex centres and migrated 
them to the Hollywood Bowl brand. The average revenue per 
Bowlplex centre for FY2018 was £1.88m – an increase of four 
per cent over the prior year. 

See pages 26 and 27 for further information.

DEVELOPMENT  

OF NEW 

CENTRES AND 

ACQUISITIONS

FOCUS ON 

PEOPLE

the Group.

in FY2019. 

We have signed for new centres in York, 

Southend and Swindon, which secures our 

pipeline to FY2022, and have a number 

of other opportunities in strong stages 

of negotiation.

in training programmes. In FY2018, 61 

management positions were filled internally, 

a 17.3 per cent increase on FY2017.

There are growth opportunities via new-build 

Dagenham opened in October 2017 and Yeovil 

centres and from the acquisition and rebranding 

in March 2018. New centres will open in the 

of bowling sites from other operators. 

intu developments in Watford and Lakeside 

Number of new Group centres 

2018

2

3

2017

2016

11

Our people underpin our business. Attracting 

We continue to build on the success of our 

and retaining top talent is a key priority for 

centre manager and assistant manager 

Number of management positions filled internally

2018

2017

2016

61

52

47

This year, we opened two new centres, in fantastic locations, 
which are both performing well. We will continue to expand our 
estate and look for profitable opportunities to grow, opening an 
average of two new centres per annum, dependent on meeting 
our opening criteria and rental expectations.

We recognise that other types of indoor leisure activities could 
benefit from our customer-led operating model and we will 
continue to assess adjacent market entry opportunities for the 
Group in line with our long-term strategy.

Our team members are the face of our business and are 
responsible for ensuring that our customers enjoy the best 
possible experience every time they visit. Training, development 
and internal succession remain key focus areas for the Group.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201826

STRATEGY IN ACTION:
FROM BOWLPLEX TO HOLLY WOOD BOWL

2015

In December 2015, Hollywood Bowl acquired 11 profitable 
Bowlplex sites in high-quality locations complementary to the 
Group’s existing bowling centres. We invested between £250,000 
and £750,000 per centre to refurbish each of the properties and 
rebrand them as Hollywood Bowl. 

NEW 
SYSTEMS

WAYS OF 
WORKING

EXTERNAL 
REFURBISHMENT

INTERNAL 
REFURBISHMENT

The first step was the 
installation of new systems 
for finance, reservations, CRM 
and online booking. We also 
incorporated the new centres 
into the Group’s marketing 
campaigns.

Team training and 
recruitment programmes 
were implemented at each 
Bowlplex centre to ensure 
that they were being managed 
to Hollywood Bowl standards.

Refurbishment and 
rebranding began, working 
to a timeline of 4–6 weeks for 
each location and with centres 
being kept open during 
refurbishment works. External 
refurbishments, undertaken 
with the involvement of 
designers and local planners, 
typically centred around 
new signage, and increasing 
kerb appeal and visibility 
using Hollywood Bowl’s 
signature pink. 

Architects and our operational 
teams worked closely to 
specify the transformational 
internal refurbishment 
programmes – consisting 
of plush new furnishings, 
contemporary American décor, 
upgraded music and lighting 
technology, the introduction 
of VIP lanes and an upgraded 
food and drink offering served 
from new American-style diner 
and bar areas.

1234Strategic Reporthollywood bowl group plc27

2018

In October 2018, the rebrand of the Longwell Green centre in 
Bristol marked the completion of the Bowlplex to Hollywood Bowl 
programme. The 11 centres are averaging a return on investment 
of over 50 per cent. Average revenue per centre has grown to 
£1.88m for FY2018 from £1.57m pre acquisition.

UPGRADED 
AMUSEMENTS

GRAND VIP  
OPENINGS

MONITOR & 
FEEDBACK

A key part of centre 
refurbishment was the 
reconfiguration of the 
amusement areas. These 
were extended and enhanced 
with industry-leading games 
such as Jurassic Park, Cruis’n 
Blast, Pacman Smash, cranes, 
MotoGP Bikes, Injustice and 
Time Crisis 5. In Tunbridge 
Wells, we also installed a 
VR suite.

A launch was planned for 
each centre with plenty of 
local publicity generated and 
media support deployed to 
promote the arrival of the 
Hollywood Bowl brand in the 
local market. The VIP opening 
nights, attended by a Marilyn 
Monroe lookalike, corporate 
customers, journalists, social 
influencers and members of 
the Board were a memorable 
highlight.

After the local market 
launch, the Group is tightly 
focused on the standards 
of customer service and 
customer satisfaction using 
mystery shoppers and 
online customer satisfaction 
questionnaires alongside 
financial performance 
measures.

Dates centres became 
Hollywood Bowl:

Poole Tower Park May 2016

Oxford 

Basingstoke 

Brighton

May 2016

Jul 2016

Jan 2017

Portsmouth

May 2017

Cwmbran

Jun 2017

Tunbridge Wells Oct 2017

Broadway Plaza Mar 2018

Dunfermline

Apr 2018

Poole Branksome Sep 2018

Bristol Longwell Oct 2018

567Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201828

KEY FINANCIAL PERFORMANCE INDICATORS

We monitor our performance by 
regularly reviewing KPI metrics1. 
We use these to gain a thorough 
understanding of the drivers of our 
performance, of our operations and 
of our financial condition.

REVENUE
(£M)

REVENUE GENERATING CAPEX
(£M)

2018

2017

2016

120.5

114.0

104.8

2018

2017

2016

4.3

3.5

6.9

Definition
Revenue is generated from customers 
visiting our centres and bowling or 
spending money on one of the ancillary 
offers – our amusements, diner or bar.

Comment
Revenue increased by 5.8 per cent as the 
Group continued to drive its investment-
led strategy.

Definition
Capital expenditure on refurbishments, 
rebrands and new centres. Maintenance 
capex is not included.

Comment
Revenue-generating capex decreased by 
37.4 per cent due in part to a reduction in 
new centre opening capital of £3.5m.

LIKE‑FOR‑LIKE GROWTH
(%)

NET DEBT/(CASH)
(£M)

2018

1.8

2018

2.5

2017

2016

3.5

6.5

8.1

2017

2016

20.8

Definition
LFL revenue growth is total revenue 
excluding any new centres, closed 
centres, acquisitions and any leap 
year effect. New centres are included in 
the LFL growth calculation only for the 
period after they annualise their opening 
date. Closed centres are excluded in the 
year of closure.

Comment
LFL growth increased 1.8 per cent. 
All areas of the business showed LFL 
revenue growth.

Definition
Net debt is defined as borrowings from 
bank facilities (£28.5m) excluding issue 
costs, less cash and cash equivalents 
(£26.0m).

Comment
Net debt has continued to reduce 
due to the positive cash flow position 
for the year.

1 

 Some of the measures 
described are not financial 
measures under generally 
accepted accounting principles 
(GAAP), including International 
Financial Reporting Standards 
(IFRS), and should not be 
considered in isolation or as an 
alternative to the IFRS financial 
statements. These KPIs have 
been chosen as ones which 
represent the underlying 
trade of the business as well 
as ones which shareholders 
enquire about.

Strategic Reporthollywood bowl group plc29

GROSS PROFIT
(%)

GROUP ADJUSTED EBITDA 
(£M)

PROFIT BEFORE TAX 
(£M)

2018

2017

2016

86.1

86.5

2018

2017

36.2

33.4

2018

2017

23.9

21.1

85.3

2016

29.4

2016

2.6

Definition
Gross profit percentage is calculated as 
revenue minus the cost of sales and any 
irrecoverable VAT, divided by revenue. 
Bowling has a gross profit of 100 per cent 
while each of the other revenue streams 
has an associated cost of sales.

Definition
Group adjusted EBITDA is calculated as 
operating profit before depreciation, 
amortisation, exceptional items and 
other income. A reconciliation between 
Group adjusted EBITDA and statutory 
operating profit is provided on page 36.

Definition
Profit before tax as shown in the 
financial statements.

Comment
Profit before tax grew due to growth 
in EBITDA.

Comment
Gross profit margin reduced slightly year-
on-year, in part due to a slightly higher 
amusement revenue mix, as well as 
customers trading up into more premium 
drink products within our packages.

Comment
Group adjusted EBITDA increased 
by £2.8m (8.3 per cent), largely due 
to revenue growth and strong cost 
management.

GROUP ADJUSTED 
OPERATING CASH FLOW (£M)

GROUP ADJUSTED EBITDA 
MARGIN (%)

TOTAL AVERAGE SPEND 
PER GAME (£)

2018

2017

24.7

26.7

2016

23.7

2018

2017

2016

30.0

29.3

2018

2017

9.22

8.70

28.0

2016

8.63

Definition
Group adjusted operating cash flow 
is calculated as adjusted EBITDA less 
working capital less maintenance capex 
less corporation tax paid. A reconciliation 
of Group adjusted operating cash flow to 
net cashflow is provided on page 38.

Comment
Group adjusted operating cash flow 
decreased due to higher amounts of 
tax being paid as profits increased, 
as well as a lower working capital 
movement, offsetting the increase  
in Group adjusted EBITDA.

Definition
Group adjusted EBITDA margin is 
calculated as Group adjusted EBITDA 
divided by total revenue.

Definition
Total average spend per game is 
defined as total revenue divided by  
the number of bowling games played.

Comment
Group adjusted EBITDA margin 
percentage increased due to revenue 
growth and tight cost controls.

Comment
Average spend per game increased by 
6.1 per cent due to customers continuing 
to spend more during their visits across 
all areas of the business.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201830

PRINCIPAL RISKS
EFFECTIVE RISK MANAGEMENT

Our approach to risk
When we look at risk, we specifically 
consider the effects it could have 
on our business model, our culture 
and therefore our ability to deliver 
our long-term strategic purpose 
(see pages 10 to 43).

We consider both short- and long-term 
risks within a timeframe of up to three 
years. We consider social, governance 
and environmental risks as well as 
financial risks.

Risk appetite
This describes the amount of risk we are 
willing to tolerate as a business. We have 
a higher appetite for risks around a clear 
opportunity to deliver on the strategy of 
the business.

We have a very low appetite for, and 
tolerance of, risks that have a downside 
only, particularly when they could 
adversely impact health and safety or 
our value, culture or business model.

Our risk management process
The Board is ultimately responsible for 
ensuring that a robust risk management 
process is in place and that it is being 
adhered to. The main steps in this 
process are:

  Department heads formally review 
their risks on a six-monthly basis 
to compile their department risk 
register. They consider the impact 
each risk they are managing could 
have on the department and overall 
business, as well as the mitigating 
controls in place. They assess the 
likelihood and impact of each risk.

  The Executive team reviews each 
departmental risk register. Any risks 
which are deemed to have a level 
above our appetite are added to/
retained on the Group Risk Register 
(GRR). The GRR provides an overview 
of these risks and how they are being 
managed. The GRR also includes any 
risks the Executive team is managing 
at a Group level. The Executive team 
determines mitigation plans for the 
Board to review.

  The Board challenges and agrees 
the Group’s key risk, appetite and 
mitigation actions twice yearly and 
uses its findings to finalise the 
Group’s principal risks.

  The principal risks are taken into 
account in the Board’s consideration 
of long-term viability as outlined in 
the viability statement (see page 33).

  Risks and uncertainties of which we 
are unaware, or which we currently 
believe are immaterial, may have an 
adverse effect on the Group.

The internal audit team provides 
independent assessment of the 
operation and effectiveness of the risk 
framework and process in centres, 
including the effectiveness of the 
controls, reporting of risks and reliability 
of checks by management.

We have undertaken an extensive review 
of the organisation’s risk profile to verify 
that all risks have been identified and 
considered by management.

Each risk has been scaled as shown on 
the risk heat map below:

Risk management activities
Risks are identified via operational 
reviews by senior management; internal 
audits; control environments; our 
whistleblowing helpline; and independent 
project analysis.

Risk heat map

D
O
O
H
L
E
K

I

I

L

6

9

1

5

4

3

7

2

8

IMPACT

1

2

3

FINANCIAL 1

FINANCIAL 2

OPERATIONAL 1

4

5

6

OPERATIONAL 2

OPERATIONAL 3

OPERATIONAL 4

7

8

9

OPERATIONAL 5

TECHNICAL 1

REGULATORY 1

Strategic Reporthollywood bowl group plcTrend change

 Increasing

 Unchanged

 Decreasing

31

Risk type

Risk and Impact

Mitigating factors

FINANCIAL 1

 — Adverse economic 

 — The Board is comfortable that the majority of locations are based in 

FINANCIAL 2

conditions may affect 
Group results.

 — A decline in spend on 
discretionary leisure 
activity could lead to  
a reduction in profits.

high-footfall areas which should stand up to a recessionary decline. This 
continues to be a focus as can be seen by the new centre openings and their 
performance. Both Southampton and Derby have EBITDA performance in 
excess of £600,000 in year one and continue to provide strong returns. 
 — A focus on opening new centres only with appropriate property costs 

remains high on the new-opening agenda.

 — The implementation of dynamic pricing has resulted in higher spend per 

game and a small increase in people booking early. 

 — Adversely impacted by a 
failure to review funding 
arrangements when they 
become due, or a failure to 
meet banking covenants.

 — The Group has considerable headroom on the current facility with net debt 
and cash flow cover significantly below its covenant levels, as shown in the 
monthly Board packs. We prepare short-term and long-term cash flow, 
EBITDA and covenant forecasts to ensure risks are identified early. Tight 
controls exist over the approval for capex and expenses.

 — Covenant breach would 
result in a review of 
banking arrangements and 
potential liquidity issues.

 — The special dividends for FY2017 and proposed special dividend for FY2018 
are excluded from the covenant test for cash flow cover, as agreed with the 
Group’s lender. 

OPERATIONAL 1

 — Failure in the stability or 

availability of information 
through IT systems could 
affect Group business  
and operations.

 — Customers not being able 
to book through website. 
Inaccuracy of data could 
lead to incorrect business 
decisions being made.

 — All core systems are backed up to our Disaster Recovery Centre. 
 — The reservation/CRM systems, provided by a third party, are hosted by 
Microsoft Azure Cloud for added resilience and performance. This also  
has full business continuity provision. 

OPERATIONAL 2

 — Operational business 

failures from key suppliers 
(non-IT).

 — Unable to provide 
customers with a  
full experience.

 — The Group has key suppliers in food and drink under contract to tight service 
level agreements (SLAs). Other suppliers that know our business could be 
introduced, if needed, at short notice. Centres hold between 14 and 21 days 
of food, drink and amusement product. Regular reviews and updates are 
held with external partners to identify any perceived risk and its resolution.

OPERATIONAL 3

 — Any disruption which 

 — Regular key supplier meetings between our Product Director, and 

affects Group relationship 
with amusement suppliers.

Namco and Gamestech. There are biannual meetings between the CEO, 
CFO and Namco. 

 — Customers would be 

 — New Gamestec and Namco contracts, with an expiry date of September 

unable to utilise a core 
offer in the centres.

2022, have been signed.

OPERATIONAL 4

 — Loss of key personnel – 

centre managers.
 — Lack of direction at 

centre level with effect 
on customers.

 — The Group runs centre manager in training (CMIT) and assistant manager in 
training (AMIT) programmes annually, which identify potential centre talent 
and develop staff ready for these roles. CMITs run centres, with assistance 
from the regional support manager as well as experienced centre managers 
from across the region, when a vacancy needs to be filled at short notice.
 — The centre manager bonus scheme has been reviewed this year to ensure 
it is still a strong recruitment and retention tool. Small amends to make it 
more attractive include a long-term retention plan.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201832

PRINCIPAL RISKS
EFFECTIVE RISK MANAGEMENT CONTINUED

Risk type

Risk and Impact

Mitigating factors

OPERATIONAL 5

 — Major food incident 

NEW

TECHNICAL 1

including allergen or fresh 
food issues.

 — Loss of trade and 

reputation, potential 
closure and litigation.

 — Data protection or 
GDPR breach.

 — Obtaining all customer 
email addresses and 
impact on reputation 
with customer database. 
The Group does not hold 
any customer payment 
information.

 — Enhanced centre audits for FY2019 based upon learnings of prior year and 
food incidents seen in other companies. STRIKES training, which includes 
allergen and intolerance issues, to be reviewed, understood and complied 
with. An updated nutrition project in Q1 FY2019 will further increase 
awareness in this area.

 — The Group’s IT networks are protected by firewalls and secure passwords. 
Vulnerability scans are frequently run on firewalls to ensure their integrity. 
The Group plans to move to a new analytics system allowing the IT team 
to see real-time or historical threat analytics.

 — A GDPR steering group was established in FY2017 and monthly steering 
group meetings are held to ensure that the programme and data related 
queries/issues are addressed as part of GDPR governance.

 — A data protection officer has been appointed. All team members have 
been briefed via online presentations. A training course on GDPR 
awareness was created on STRIKES and all team members have completed 
an online training course. 

REGULATORY 1

 — Failure to adhere to 

 — Expert opinion is sought where relevant. We run continuous training and 

regulatory requirements 
such as listing rules, 
taxation, health and 
safety, planning 
regulations and 
other laws.

 — Potential financial 
penalties and 
reputational damage.

development for appropriately qualified staff.

 — The Board has oversight of the management of regulatory risk and ensures 

that each member of the Board is aware of their responsibilities. 

 — Compliance documentation for centres to complete for health and safety 
and food safety are updated and circulated twice per year. Adherence to 
company/legal standards is audited by the internal audit team.

Strategic Reporthollywood bowl group plc33

Viability statement
In accordance with provision C2.2 of the UK Corporate 
Governance Code, in addition to the going concern 
statement the Directors have assessed the prospects of 
the Group over a three-year period. This period reflects 
the investment cycle of our refurbishment programme, 
our outlook in terms of projected new centre openings and 
three-year planning process.

Going concern
The Group meets its day to day working capital requirements 
through cash generated from operations. The Group has 
considerable financial resources. At 30 September 2018, 
it had net debt of £2.5m, which included cash balances 
of £26.0m and bank debt of £28.5m. The Group also has 
undrawn financing facilities of £10.0m which are available 
to fund new centres, capital expenditure and working capital.

The three-year plan considers the Group’s earnings growth 
potential, its cash flows, financing options and covenant 
tests, taking into account the economic outlook as well as 
a robust assessment of the principal risks and mitigating 
factors affecting the Group. The assessment of viability has 
been made with reference to the Group’s current position 
and future projections, its strategy and principal risks. These 
were reviewed by the Board at its strategy day in June 2018, 
when the three-year financial plan was presented as well as 
during the budget approval at September’s Board meeting.

As a result of this, sensitivities against the three-year plan 
have also been reviewed as has the Group’s strong balance 
sheet and low levels of debt.

The Directors confirm that the Group has considerable 
financial strength, as well as undrawn facility agreements, 
and therefore they have a reasonable expectation that the 
Group will continue in operation and meet its liabilities as 
they fall due for the three years ending September 2021.

The Group’s forecasts and projections, in terms of cash 
forecasts and profit, have been stress-tested for reasonably 
possible adverse variations in economic trading conditions 
and performance. The Directors are of the opinion that 
the Group’s forecasts and projections show that the Group 
is able to operate within its current facilities and would not 
breach its facility covenants for the foreseeable future.

Taking the above into consideration and also the principal 
risks faced by the Group, the Directors consider it 
appropriate to adopt the going concern basis of accounting 
in preparing the Group’s financial information. Further 
information regarding the Group’s business activities, 
together with the factors likely to affect its future growth, 
performance and position is set out in the Strategic Report 
on pages 10 to 43. The financial position, cash flows and 
borrowing facilities are shown in the Financial review on 
pages 34 to 38.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201834

FINANCE REVIEW

Laurence Keen

Chief Financial Officer

 Read full biography on page 46

WE ARE PLEASED TO HAVE DELIVERED 
ANOTHER STRONG SET OF RESULTS WITH 
REVENUE GROWTH AND EFFECTIVE COST 
CONTROLS LEADING TO RECORD PROFITS.

Number of centres

Average spend per game

Revenue1

Gross profit margin

Group adjusted EBITDA2

Group profit before tax margin

Group profit before tax

Net debt

Group adjusted operating cash flow3

Group expansionary capital expenditure

30 September 
2018 

30 September 
2017

58

£9.22

57

£8.70

£120.5m

£114.0m

Movement

+1

+6.1%

+5.8%

86.1%

£36.2m

19.9%

£23.9m

£2.5m

£24.7m

£4.3m

86.5%

-0.4%pts

£33.4m

+8.3%

18.5%

+1.3%pts

£21.1m

£8.1m

£26.7m

£6.9m

+13.4%

-69.1%

-7.2%

-37.4%

1  FY2017 excludes Dagenham which was acquired on 18 September 2017 but did not open until 4 October 2017.
2  Group adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) reflects the underlying trade of the overall business. It is calculated as 

operating profit plus depreciation, amortisation and any exceptional costs, and is considered by Management to be a measure investors look at to reflect the 
underlying business. A reconciliation between Group adjusted EBITDA and statutory operating profit is provided on page 36.

3  Group adjusted operating cash flow (page 38) is calculated as Group adjusted EBITDA less working capital movements and maintenance capital expenditure.

Strategic Reporthollywood bowl group plc 
35

We are pleased to have delivered a strong 
set of financial results with total revenue 
growth of 5.8 per cent and Group 
adjusted EBITDA2 growth of 8.3 per cent.

The growth in Group adjusted EBITDA2 
has been achieved as we continued 
to focus on delivering an exceptional 
customer experience, which led to 
increased spend per game and LFL 
revenue growth in all areas of the 
business, despite the closure of our AMF 
centre in Gravesend and the periods of 
extreme weather experienced in the year. 

This, alongside managing our cost base 
effectively without negatively impacting 
on the customer experience, has 
contributed to record profits before tax 
of £23.9m, an increase of £2.8m (13.4 
per cent) on FY2017. Group adjusted 
operating cash flow3 was £24.7m in 
FY2018, a slight decrease on FY2017. The 
decrease was driven by a lower working 
capital movement in FY2018 than the 
prior year, and an incremental £2.1m in 
corporation tax paid in the financial year 
given the increased profitability of the 
Group, partially offset by an increase in 
Group adjusted EBITDA2 of £2.8m.

Revenue growth
The 5.8 per cent increase in revenue 
has been driven through LFL revenues 
growing at 1.8 per cent as well as 4.3 per 
cent from new centre openings, offset 
by the closure of our centre in AMF 
Gravesend (0.3 per cent). This resulted 
in record revenues of £120.5m, over the 
12 months to 30 September 2018. 

Game volumes were marginally down 
year-on-year, with LFL games slightly 
impacted by the snow-affected weeks 
earlier in the year, as well as the summer 
heatwave experienced across the 
country. We are pleased to see average 
spend per game grow by 6.1 per cent 
as customers continued to spend more 
across all areas of the business and 
consequently, all areas saw LFL revenue 
growth in FY2018.

Over the past year, we have continued on 
our investment strategy, completing the 
final four Bowlplex rebrands, rebranding 
two further AMFs to Hollywood Bowls 
and refurbishing three further centres. 
These investments are transformational 
for the customer experience and are 
leading to increased average spend 
as well as higher overall revenue. The 
average returns continue to be above our 
33 per cent hurdle rate. 

LFL revenue is defined as total revenue 
excluding any new centre openings 
(FY2018: £4.9m) and closed centres 
(FY2018: £1.1m) from the current or prior 
year and is used as a key measure of 
constant centre growth.

Gross margin
Gross profit margin for FY2018 was 
86.1 per cent, in line with management 
expectations. Gross profit margin 
reduced slightly year-on-year, in part due 
to a slightly higher amusement revenue 
mix, as well as customers trading up into 
more premium drink products within our 
packages. Our focus on gross profit has 
seen it grow to £103.8m (+5.3 per cent) 
from £98.6m in FY2017. Cost of sales 
includes the cost of food and drink, as 
well as amusements.

Administrative expenses
Administrative expenses increased by 
£2.4m, up 3.2 per cent on the prior year. 

The increase is primarily due to new 
centres at £2.8m and depreciation of 
£0.5m. These increases were netted off 
by a decrease in constant centre costs 
of £0.3m, a smaller loss on disposal of 
property, plant and equipment against 
the prior year, of £0.5m, and the closure 
of AMF Gravesend which resulted in 
lower administrative costs in that centre, 
of £0.1m. 

The largest cost within administrative 
expenses is property costs, of which 
rent accounts for £14.1m (FY2017: 
£13.5m). Total property costs increased 
by £1.7m, with new centres accounting 
for £1.5m of this increase year-on-
year. Centre employee costs form a 
significant part of administrative costs 
and increased from £21.6m to £22.3m 
for the 12-month period to 30 September 
2018. On a constant centre basis, the 
centre employee costs decreased by 
£0.4m (1.7 per cent), through the tight 
controls exhibited in centres through 
the second half, offset by the increase 
in National Living / Minimum wage 
(NL/NMW) increases, where we have 
continued to maintain the differential 
for our team members. With the recent 
announcement of the April 2019 NL/
NMW increases, we expect constant 
centre employee costs in FY2019 to 
increase by 3.8 per cent on a normalised 
weather basis.

Corporate costs were in line with FY2017, 
at £10.9m, with cost increases offset by 
lower bonus payments for the year. As a 
percentage of total sales, corporate costs 
reduced to 9.0 per cent in FY2018, against 
9.5 per cent in FY2017.

Group adjusted EBITDA and 
operating profit
Group adjusted EBITDA2 increased by 
8.3 per cent during the year, mainly due 
to revenue growth, tight cost control 
and the solid performance of the two 
new centres opened. Constant centre 
EBITDA continued to grow and increased 
by 2.9 per cent compared with the prior 
period. Depreciation increased by £0.5m 
to £10.5m, largely as a result of the new 
centres. As a percentage of total sales, 
depreciation represented 8.7 per cent in 
FY2018, against 8.8 per cent in FY2017. 
Operating profit margin increased by 1.2 
percentage points, to a record 20.6 per 
cent of total sales in FY2018. The new 
openings in the year, Dagenham and 
Yeovil, continued to perform well.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201836

FINANCE REVIEW CONTINUED

Management use EBITDA adjusted for exceptional items (Group adjusted EBITDA) as a key performance measure of the business. 

Operating profit
Depreciation
Amortisation
Loss on property, plant and equipment and software
EBITDA
Exceptional items
Group adjusted EBITDA

30 September 
2018 
£’000

30 September 
2017 
£’000

24,892
10,494
504
148
36,038
118
36,156

22,201
9,990
540
640
33,371
3
33,374

Exceptional costs
Exceptional costs continue to be low in FY2018. The Group has a clear policy that exceptional costs should be one-off costs which 
are not forecast to continue, will not affect future years and are not a trend, and therefore should not be included in the underlying 
trade of the business. 

VAT rebate1
IPO related expenses2
Non-recurring expenditure on strategic projects3
Bank charges4
Dilapidations provision5

30 September 
2018 
£’000

30 September 
2017 
£’000

–
–
(118)
–
–

(118)

80
(102)
(100)
(116)
235

(3)

1  The Group was able to make a one-off retrospective reclaim in respect of overpaid VAT relating to customers who were ‘no-shows’ and childrens’ shoe hire. This was 
classified as other income in the consolidated statement of comprehensive income for the year ended 30 September 2017. The amount recognised in FY2017 relates 
to a historic claim for no shows from FY2015 to FY2016.

2  Costs associated with the IPO of Hollywood Bowl Group plc on the London Stock Exchange on 21 September 2016. Costs include legal and accounting transaction 

fees along with corporate banking costs.

3  Costs (comprising legal and professional fees) relating to an aborted acquisition.
4  Card payment processing fees relating to prior periods that were not previously invoiced.
5   The release of a dilapidation provision for a site that was exited in FY2018 with no associated costs expected.

Share-based payments
During the year, the Group granted further Long Term Incentive Plan (LTIP) shares to the senior leadership team, including the 
CEO and CFO. These awards vest in three years providing continuous employment during this period and certain performance 
conditions are attained relating to earnings per share (EPS), as outlined in the remuneration report on pages 63 and 64. The Group 
recognised a charge of £403,537 (FY2017: £139,408) in relation to these non-cash share-based payments. 

We opened our first Sharesave scheme to all team members in February 2018. We had over 200 employees join the scheme. 
The scheme will vest in three years subject to continued employment and the Group recognised a charge of £15,498 (FY2017: nil) 
in relation to the Sharesave scheme.

None of the above costs are classified as exceptional costs.

Strategic Reporthollywood bowl group plc37

Finance costs
Finance costs decreased from £1.1m to £1.0m as a result of margin reductions in line with the bank quarterly covenant tests. 
The Group currently has gross debt of £28.5m with the next debt repayment of £0.75m due in December 2018. The Group has an 
undrawn revolving credit facility of £5.0m and capital expenditure facility of £5.0m.

Taxation
The Group has incurred a tax charge of £5.1m for the year which represents an effective tax rate on statutory profit before tax of 
21.5 per cent. Within this charge is an amount of £0.6m, which is an adjustment in respect of prior years and relates to an Advance 
Thin Capitalisation Agreement tax liability. This is still being finalised with HMRC. The normalised tax charge would be £4.6m, which 
represents an effective tax rate on statutory profit before tax of 19.1 per cent.

Earnings
Profit before tax for the year was £23.9m, which was higher than the comparable period in the prior year by £2.8m (13.4 per cent) 
as a result of the factors discussed above.

The Group delivered an increased profit after tax of £18.8m (FY2017: £18.3m) and basic earnings per share was 12.52 pence 
(FY2017: 12.17 pence).

Dividend and special dividend
For the year ended 30 September 2018, the Board is recommending a final ordinary dividend of 4.23 pence per share, giving a total 
ordinary dividend for the year of 6.26 pence per share.

The final dividend will be paid, subject to shareholder approval at the Company’s AGM on 31 January 2019, on 27 February 2019 to 
shareholders on the register on 1 February 2019.

As outlined in our capital and cash allocation policy in our FY2017 results, our top priority is to maintain a strong balance sheet. 
As at 30 September 2018, net debt stood at £2.5m (0.07 times Group adjusted EBITDA).

Our priorities for use of cash continue to be:

 — capital investment in existing centres as well as new centre opportunities; 
 — appropriate acquisition opportunities; 
 — to pay and grow the ordinary dividend every year within a cover ratio of approximately 2 times; and 
 — thereafter, any excess cash will be available for additional distribution to shareholders as the Board deems appropriate. 

To the extent that there is surplus cash within the business, the Board continues to expect to return the surplus to shareholders. 

In line with this strategy, this year the Board has proposed a special dividend of 4.33 pence per share be paid to shareholders 
alongside the ordinary dividend. This will mean that the Group has returned a total of £15.9m in cash to shareholders for the year, 
equating to 10.59 pence per share. All of the dividend will be paid using cash on the balance sheet. Since IPO we will have returned 
a total of £29.8m to shareholders, including for the year FY2018.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201838

FINANCE REVIEW CONTINUED

Cash flow
The Group continues to deliver strong cash generation with Group adjusted operating cash flow at £24.7m with an increase in 
EBITDA and small working capital movement in FY2018, offset by £5.0m in corporation tax payments in the financial year and 
maintenance capital spend of £6.7m.

Group adjusted EBITDA
Movement in working capital
Maintenance capital expenditure1
Taxation

Adjusted operating cash flow (OCF)2 
Adjusted OCF conversion

Expansionary capital expenditure
Disposal proceeds
Exceptional items
Net interest paid
Cash flows from financing activities
Dividends paid

Net cash flow

30 September 
2018 
£’000

30 September 
2017 
£’000

36,156
278
(6,660)
(5,030)

24,744
68.4%

(4,316)
24
(234)
(606)
(1,500)
(13,964)

33,374
 2,052
 (5,856)
 (2,905)

 26,665
79.9%

 (6,896)
–
 (3,153)
 (961)
–
(2,985)

4,148

 12,670

In this table, maintenance capital expenditure includes amusements capital. 

1 
2  Adjusted operating cash flow is calculated as Group adjusted EBITDA less working capital, maintenance capital expenditure and taxation. This represents a good 
measure for the cash generated by the business after taking into account all necessary maintenance capital expenditure to ensure the routine running of the 
business. This excludes one-off exceptional items and net interest paid. 

3  Working capital excludes any exceptional items. These are noted separately above. Working capital includes an amount relating to share based payments for LTIPs of 

£0.4m in FY2018 (FY2017: £0.1m).

Strong cash generation in the past 12 months has resulted in a decrease in net debt to £2.5m.

Capital expenditure 
Total net capital expenditure was down 5.6 per cent year-on-year, to £12.4m. The largest decrease was in respect of new centres, 
where during FY2017 we spent £4.0m (net of landlord contributions) compared with £1.0m (net of landlord contributions) in 
FY2018. FY2018 includes capital for the two new centres opened in the year, plus £0.5m for the new Watford centre which will open 
pre Christmas 2018. As we continued on our refurbishment and rebrand programme, this expenditure increased year-on-year, 
by £0.3m, to £3.3m.

Laurence Keen

Chief Financial Officer
10 December 2018

Strategic Reporthollywood bowl group plcSUSTAINABILIT Y REPORT

39

OUTSIDE THE EXPERIENCE AND ENVIRONMENTS 
WE PROVIDE, WE UNDERSTAND THAT HOW WE 
BEHAVE AS A BUSINESS PLAYS A MAJOR PART 
IN SHAPING HOW PEOPLE VIEW US. 

A key element of the Group’s culture is 
the promotion of sustainability, which we 
believe enhances our ability to execute 
our strategy and deliver value for our 
customers, team and shareholders.

As a nationwide multi-site business, 
we seek to enhance the wellbeing of our 
customers, the communities in which we 
operate and our people.

Our Hollywood Diner menu offers a 
selection of healthier eating options, 
including salads and, for children, 
vegetable options in their range. 
Alongside this, our customers have 
responded favourably as we extended 
the range of sugar-free options 
across our drinks categories including 
carbonated soft drinks, slush (now 
completely sugar free) and mixers.

Our customers
Bowling is an activity that promotes 
healthy competition and provides an 
inclusive, interactive experience, enabling 
families and friends to spend quality 
social time together and improve their 
general wellbeing.

All of our centres have access for disabled 
customers and we are committed 
to delivering an inclusive fun-filled 
experience for customers of all abilities. 
In FY2018, over £1.6m of concessionary 
discounts were redeemed across a 
number of user groups.

We recognise that the consequences 
of a poor diet are an important health 
challenge in the UK and we continue to 
work with our suppliers to reduce the salt 
and sugar content of their products. 

We maintain contact with regulatory 
bodies and our suppliers to ensure the 
correct decisions are taken in terms of 
our amusement area game content, 
quantity and age-appropriate mix.

Engaging with the local community
As a business operating in multiple 
locations around the UK, we seek to 
support the communities we operate 
in by offering employment and support 
through charity fundraising, awareness 
and access.

In FY2018, we partnered with 59 charities 
and community projects local to each 
of our bowling centres and our Hemel 
Hempstead support centre.

The chosen charities primarily focus on 
benefiting families or younger people. 
Many fantastic fundraising events have 
taken place, including the popular ‘Hero 
Pin’ evenings, during which strike-scoring 
customers earn a donation to their 
centre’s charity.

59

LOCAL CHARITY PARTNERSHIPS

£125

AVERAGE ANNUAL TRAINING 
INVESTMENT PER TEAM MEMBER

Through donations and fundraising 
activities, in excess of £30,000 has been 
raised for our charities and projects. 
Our centre managers have direct 
responsibility for their local charity 
partnerships and the top-performing 
centre in this area was honoured at our 
annual manager’s conference.

We are pleased to be continuing with 
our community charity engagement 
programme in FY2019.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201840

SUSTAINABILIT Y REPORT CONTINUED

Our people
At Hollywood Bowl Group our people 
are at the heart of everything we do and 
we are constantly looking at new ways to 
ensure we recruit, engage and retain the 
best talent in the industry. 

Employing almost 2,000 team members, 
we recognise the importance of offering 
a rewarding career to all of our team 
and providing them with training and 
development opportunities throughout 
their employment.

Spending an average of £125 per head 
on team member training, we embark 
on a robust induction which starts as 
soon as a new employee begins their 
career with us. The induction covers our 
culture and ways of working, as well as an 
insight into the centre they are working 
in and customer service skills training. 
Following a successful launch of our 
new online learning system in FY2017 to 
support all team members’ continuous 
development, we have now embedded 
this system in all centres and on average 
team members completed nine online 
learning modules in FY2018. This system 
features heavily during the team members 
induction period.

Our centre managers are given the 
autonomy to run their centres as 
their own business and are key to the 
success of the Group. We give all of our 
management teams the opportunity 
to share in the success of their centre 
performance, by offering a significant 
bonus scheme.

A key part of our engagement and 
retention strategy is to recognise and 
reward great performance and the 
right behaviours. We do this at centre 
level through a team member of the 
month scheme where everyone has the 
opportunity to nominate their peers. We 
also award great behaviours with our pin 
badges, which our teams wear with pride 
on their lanyards. At centre manager 
level, the highlight is our annual awards 
ceremony and conference. Following 
the FY2018 awards, four of our centre 
manager winners will attend a business 
course at Disney in Florida.

At Hollywood Bowl Group we pay all 
of our teams the relevant NL/NMW or 
in excess of this. We also commit to 
maintaining the differential between 
other roles in the business whenever 
there is a NL/MW increase.

We actively encourage our team to 
develop their careers with us and we run 
several top talent programmes to assist 
them to do so. Our assistant manager 
in training programme offers team 
members the support and development 
to move into a successful management 
career and almost 100 team members 
enrolled on this programme in FY2018. 
For those junior managers who aspire to 
run their own centres we have a centre 
manager in training programme and we 
are delighted to have been able to offer 
eight managers their own centres as a 
result of the programme in FY2018.

We also offer our team members benefits 
which they have told us that they value, 
such as free bowling and discounted food 
and drink when they visit the centres 
socially, as well as a reduced price team 
member menu they can take advantage 
of when they are on shift.

We launched our Save-As-You-Earn share 
save scheme (SAYE) in February 2018, 
giving all of our team the opportunity 
to share in the financial success of the 
business. Over 200 employees signed up 
for this scheme and we plan to launch a 
new SAYE scheme in FY2019.

We are committed to providing an 
inclusive environment and firmly believe 
that no-one should suffer discrimination 
on the grounds of race, colour, ethnicity, 
religious belief, political affiliation, gender, 
sexual orientation, age or disability.

A breakdown of our Board, senior 
management and all employees by 
gender is as follows:

FY2018 number of employees

Female

Male 

Board

Senior managers

Team

1

4

1,038

5

11

862

Health and safety
Bowling is a fun and safe way to keep 
active and we like to keep it that way. 
We design our centres and train our 
teams with this in mind, both for our 
customers’ and our teams’ welfare. We 
comply with all safety legislation and act 
on all reported incidents. As part of our 
internal audit reviews, we undertake 
safety audits. The output from these 
reviews, as well as any incident 
reports, are reviewed by the Board 
on a monthly basis.

Hollywood Bowl Group has a Primary 
Authority agreement with South 
Gloucestershire Council covering both 
health and safety and food safety.

The environment
Hollywood Bowl Group is committed 
to conducting its operations in an 
ethical and responsible manner. This is 
demonstrated in our environmental and 
energy achievements.

Strategic Reporthollywood bowl group plc41

C A S E S T U DY

A helping hand

WORKING WITH 
CHARITIES LOCAL  
TO OUR CENTRES

LEICESTER HOLLYWOOD 
BOWL RAISED

>£2,000

FOR WISHES 4 KIDS

All 58 Hollywood Bowl Group centres 
and our Hemel support centre engaged 
with a local family-focused charity of 
their choice and created a support and 
fundraising activity calendar. Their work is 
typified by that of our Leicester centre.

“Last year, we supported our local 
children’s charity, Wishes 4 Kids. Through 
various in-centre activities – including 
tombola raffles, hero pin events, charity 
bowling nights with our mascots and 
collection boxes situated throughout the 
centre – we raised over £2,000.

As well as raising cash, we also helped 
raise the profile of Wishes 4 Kids 
among our customers. The spirit within 
our local community and the city of 
Leicester, and the determination to 
support a great cause and help others 
who are less privileged, has been great 
to see. Our support for this charity will 
continue with new fundraising events 
already planned, including members of 
the management team taking part in a 
fun run.”

C A S E S T U DY

FY2018 saw the introduction of several 
important environmental initiatives by 
Hollywood Bowl Group.

We eradicated all plastic straws from 
our drinks proposition, moving to 
paper straws made with 100 per cent 
virgin wood pulp. Following additional 
changes to limiting straws in our serving 
specifications, usage has dropped by 
over 60 per cent.

USAGE OF STRAWS 
DROPPED BY

60% 

REDUCING 
ENVIRONMENTAL 
IMPACTS

The removal of paper hotdog trays 
and napkins, and plastic vinegar and 
ketchup bottles, is also starting to 
make an impact on our waste output.

Working with our food and drink 
partners, we are challenging the use of 
unnecessary packaging and transport 
miles by, for example, evaluating larger 
sized orders thereby reducing the 
number of deliveries.

As part of our kitchen upgrade 
programme, we are seeing reductions 
in our energy usage and lower cooking 
oil consumption by using advances in 
technology, such as induction fryers.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
42

SUSTAINABILIT Y REPORT CONTINUED

Greenhouse gas emissions
Greenhouse Gas (GHG) emissions for 
FY2018 have been measured as required 
under the Large and Medium-Sized 
Companies and Groups (Accounts and 
Reports) Regulations 2008 as amended 
in 2013. The GHG Protocol Corporate 
Accounting and Reporting standards 
(revised edition) and the electricity and 
gas consumption data has been provided 
by Schneider Electric through analysis of 
our utility invoices. Conversion factors 
are taken from https://www.gov.uk/
government/publications/greenhouse-
gas-reporting-conversion-factors-2018.

Scope 1 Emissions
Scope 2 Emissions
Total Scope 1 and 2 
Emissions
Intensity Ratio  
(tCO2e per centre)

979.1 tCO2e 
5,335.6 tCO2e
6,314.7 
tCO2e

113.9

Over 99% of all Scope 1 emissions were 
from natural gas.

Electricity usage
Our commitment to efficient and 
ethical use of natural resources is 
overseen by our energy manager and 
also forms part of our centre manager 
performance measures. 

We have reduced our Emission Ratio 
for Scope 1 and 2 emissions by 48.4 or 
29.8 per cent for FY2018 compared to the 
base year (FY2016).

We plan to further reduce our intensity 
ratio with a target of achieving less than 
100 by FY2021.

GHG (CO2e emissions)

Scope 1

Scope 2

Scope 1+2

Intensity Ratio

FY2016

FY2017

FY2018

895.7

807.5

979.1

8,195.0

6,532.6

5,335.6

9,090.7

7,340.1

6,314.7

162.3

132.9

113.9

Recycling 000’s litres

Recycling

General

Total 
Waste

Recycling 
Percentage

FY2016

FY2017

FY2018

12,641.84

7,334.14

19,975.98

14,317.32

7,443.72

21,761.04

14,631.12

6,770.04

21,401.16

63.3%

65.8%

68.4%

Recycling
We recycle our waste to help minimise 
our environmental impact. 

In FY2017 we recycled 65.8 per cent 
of our waste and this has increased to 
68.4 per cent for FY2018. We recycle 
the cooking oil that we use; in FY2017 
we achieved a 65.5 per cent recycling 
level which increased to 77.5 per cent for 
FY2018. We have also cut the amount of 
waste we generate by reducing the use of 
straws and napkins and we are working 
with our suppliers to introduce reduced-
packaging products across our business.

These reductions in electricity have been 
achieved by a range of methods, including:

 — maximising efficiency of control 

strategies for air handling plant, and 
investing in new plant and machinery;
 — we have converted almost all lighting 

to LED (the only lighting not converted 
are heat lamps and lighting controlled 
by PIRs in infrequently visited areas 
within our centres);

 — rollout of SavaWatt controls in 

42 centres; and

 — behavioural change within our teams 
with conscious efforts to reduce 
electricity usage.

Solar power
We are working with both landlords and 
also external partners to install solar 
panels on our roofs via Power Purchase 
Agreements. The first centre to have 
landlord installed panels will be Stevenage 
and we are working with Green Nation to 
install panels on the roof of Bentley Bridge. 
Once these two centres are completed we 
will look at the potential for further roll out 
across the estate.

Strategic Reporthollywood bowl group plc43

Non-financial information statement
We aim to comply with the new Non-Financial Reporting requirements contained in sections 414CA and 414CB of the 
Companies Act 2006. The below table, and information it refers to, is intended to help stakeholders understand our position  
on key non-financial matters. 

Requirement

Policies and standards which govern our approach

Risk management and additional information

Environment

 — Environmental statement 
 — Health and Safety policy 

Employees

 — Equal opportunities policy
 — Diversity policy
 — Board diversity policy approved post 

financial year end

Human rights

Social matters

 — Data protection policy
 — Slavery and human trafficking policy
 — Whistleblowing policy
 — IT and Information security policy

The Company does not have a social matters 
policy per se but works with suppliers to reduce 
salt and sugar content and offer healthier 
eating options on food and drink menus; works 
with regulatory bodies and suppliers to ensure 
correct decisions are made on amusement 
area games; and provides a community charity 
engagement programme page 39

Health and Safety and food safety disclosures page 
40; Stakeholders pages 20 and 21; Environment, 
greenhouse gas emissions and electricity usage 
disclosures pages 41 and 42; Case study on 
Reducing Environmental Impacts page 41

Stakeholders pages 20 and 21; Our people page 40; 
Employee numbers by gender page 40; Employee 
involvement and policy regarding disabled persons 
page 70; Board engagement with the business 
page 50; Diversity policy and Board diversity policy 
page 53; CEO’s remuneration compared to 
employees page 65; Gender pay gap report 
published on the Company’s website

Review and approval of the Group’s modern slavery 
and human trafficking statement page 49; 
Stakeholders pages 20 and 21; Whistleblowing 
page 57

Stakeholders pages 20 and 21; Our customers and 
Engaging with the local community page 39

Anti-corruption  
and anti-bribery

 — Anti-corruption policy
 — Audit services policy 

Non-audit services page 56

Policy embedding, 
due diligence 
and outcomes

Principal risks  
and impact on 
business activity

Description of 
business model

Non-financial  
key performance 
indicators

Governance framework and structure page 48; Board 
activity during the year page 49; Audit Committee 
report page 55

Principal risks and effective risk management pages 
30 to 32; Audit Committee report page 55; Risk 
management and regulatory disclosure page 49

Our business model pages 22 and 23
Strategy in action pages 26 and 27

Strategy at a glance pages 24 and 25 Operational 
highlights pages 3,5,7 and 9
Stakeholders pages 20 and 21

The Strategic Report was approved by the Board on 10 December 2018 and signed on its behalf by:

Stephen Burns

Chief Executive Officer
10 December 2018

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201844

GOVERNANCE

Chairman’s introduction 

Board of Directors 

Corporate Governance report 

Report of the Nomination Committee 

Report of the Audit Committee 

Report of the Remuneration Committee 

Directors’ remuneration policy 

Annual report on remuneration 

Directors’ report 

Statement of Directors’ responsibilities 

Independent auditor’s report 

45

46

48

52

54

58

60

62

68

71

72

Governancehollywood bowl group plcCHAIRMAN’S INTRODUCTION

45

Peter Boddy

Chairman

 Read full biography on page 46

that the Board is a forum for open 
and transparent debate, promoting 
and incentivising behaviours which 
will provide a positive and enjoyable 
environment for our employees and 
customers. The New Code places 
increased emphasis on culture and 
stakeholder (including workforce) 
engagement. We believe we are already in 
a good place in these areas, but intend to 
spend some time during the coming year 
to ensure that our approach is in line with 
the New Code requirements.

Our Board evaluation process  
(described on page 51) has shown that  
the Directors continue to believe the 
Board is operating effectively, providing 
support and challenge to our Executive 
team to promote the long-term success 
of the Group.

Peter Boddy 

Chairman
10 December 2018

OUR GOVERNANCE PRACTICE CONTINUES  
TO EVOLVE TO ENSURE HIGH STANDARDS  
ARE MAINTAINED.

Dear Shareholders,
On behalf of the Board, I am pleased 
to present the Corporate Governance 
report for the year ended 30 September 
2018. The Board continues to focus on 
maintaining high standards of corporate 
governance and ensuring that the 
Company complies with the principles 
of the UK Corporate Governance Code 
(the Code) insofar as it applies to smaller 
companies (ie those below the FTSE 
350). This section of the Annual Report 
sets out how we have complied with the 
principles of the 2016 version of the Code 
during the year, highlighting key areas of 
focus and challenge for the Board and 
its Committees. We continue to believe 
that the governance structure we have 
established is robust and appropriate to 
support the development of the Group. 

We have continued to make good 
progress in a number of areas of our 
governance structure during the course 
of the year. We have increased the 
amount of time set aside for the Board to 
consider strategic matters, continued to 
develop (supported by the Nomination 
Committee) our Board and senior 
executive succession plans (see page 53), 
and carried out a detailed review of the 
impact of the new version of the Code 
(the New Code) published in July 2018 
(see page 50). 

As a Board, we recognise our 
responsibility to embody and 
demonstrate the culture and values 
of the Group, setting the example for 
the behaviours we expect from our 
team. My aim as Chairman is to ensure 

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
46

Peter Boddy
Non-Executive Chairman

BOARD OF DIRECTORS

C

O

P B O W LING S
220

O
T

R

E

Stephen Burns
Chief Executive Officer

C

O

P B O W LING S
179

O
T

R

E

Laurence Keen
Chief Financial Officer

P B O W LING S
180

O
T

C

O

R

E

Appointment
Peter joined the Group as 
Non-Executive Chairman in 2014.

Skills and experience
Peter holds chairmanships in three 
other companies: Xercise4Less (a 
low-cost gym chain); Novus Leisure 
Limited (operator of late-night bars and 
clubs); and The Harley Medical Group. 
All are backed by private equity.
Previously, Peter held the position of 
CEO or managing director in a number 
of successful private equity-backed 
leisure sector companies including 
Fitness First UK, Megabowl Group 
Limited and Maxinutrition Limited.
Peter has a degree in economics from 
De Montfort University and an MBA 
from Warwick Business School.

Committee membership 

N

Appointment
Stephen joined the Group as Business 
Development Director in 2011. He was 
promoted to Managing Director in 2012 
and became Chief Executive Officer 
in 2014.

Skills and experience
Before joining the Group, Stephen 
worked within the health and fitness 
industry, holding various roles within 
Cannons Health and Fitness Limited 
from 1999. He became sales and client 
retention director in 2007 upon the 
acquisition of Cannons Health and 
Fitness Limited by Nuffield Health, 
and became regional director in 2009.
In 2011, Stephen was appointed to 
the operating board of MWB Business 
Exchange, a public company specialising 
in serviced offices, meeting and 
conference rooms, and virtual offices.
Stephen was appointed Chairman at the 
Club Company Limited (operator of UK 
country clubs) in June 2018.

Committee membership 
N/A

Appointment
Laurence joined the Group as 
Finance Director in 2014.

Skills and experience 
Laurence has a first-class degree in 
business, mathematics and statistics 
from the London School of Economics 
and Political Science. He qualified  
as a chartered accountant in 2000  
and has been an ICAEW Fellow since 
2012. Previously, Laurence was UK 
development director for Paddy Power 
from 2012. He has held senior retail  
and finance roles for Debenhams PLC, 
Pizza Hut (UK) Limited and Tesco PLC.

Committee membership 
N/A

Governancehollywood bowl group plcCommittee membership 

A  Audit Committee
N  Nomination Committee
R  Remuneration Committee

 Chair
 Member

47

Nick Backhouse
Senior Independent  
Non-Executive Director 

C

O

P B O W LING S
203

O
T

R

E

Claire Tiney
Independent  
Non-Executive Director

C

O

P B O W LING S
136

O
T

R

E

Ivan Schofield
Independent  
Non-Executive Director

P B O W LING S
165

O
T

C

O

R

E

Appointment
Nick joined the Group as Senior 
Independent Non-Executive Director  
in June 2016. 

Appointment
Claire joined the Group as an 
Independent Non-Executive Director in 
June 2016.

Appointment
Ivan joined the Group as an 
Independent Non-Executive Director  
in October 2017. 

Skills and experience 
Nick has extensive experience at 
Board level, including non-executive 
roles at Guardian Media Group plc 
(2007–2017) where he was also the 
Senior Independent Director, All3Media 
Limited (2011–2014) and Marston’s PLC 
(2012–2018) and has chaired the Audit 
Committees of each of those businesses. 
He is currently a Non-Executive Director 
of Eaton Gate Gaming and a trustee 
of Chichester Festival Theatre. In his 
executive career, Nick was the Deputy 
Chief Executive Officer of the David Lloyd 
Leisure Group and was previously Group 
Finance Director of National Car Parks, 
Chief Financial Officer of the Laurel Pub 
Company and CFO of Freeserve PLC. 
Prior to that, he was a Board Director 
of Baring Brothers. Nick is a Fellow of 
ICAEW and has an MA in economics 
from Cambridge University.

Committee membership 
A   N   R  

Skills and experience 
Claire has over 20 years’ board level 
experience encompassing executive 
and non-executive roles in blue-chip 
retailing, property development and 
the services sector across the UK 
and Eastern Europe. Claire runs her 
own business as an HR consultant, 
executive coach and facilitator, having 
spent 15 years as an executive director 
in a number of businesses including 
Homeserve plc, Mothercare plc and 
WH Smith Group plc. Most recently, 
Claire was HR director at McArthurGlen 
Group, the developer and owner of 
designer outlet malls throughout 
Europe. Claire was previously a Non-
Executive Director of Family Mosaic and 
is currently a Non-Executive Director of 
Volution plc and of Topps Tiles plc. She 
has an MBA from Stirling University.

Committee membership 

R   A   N  

Skills and experience 
Ivan has extensive experience in the 
leisure sector in the UK and across 
continental Europe. He held a number 
of senior roles for Yum Brands Inc. 
over 15 years, notably as managing 
director of KFC France and Western 
Europe and more recently as CEO of 
itsu. Prior to this, Ivan held roles at 
Unilever and LEK Consulting. Ivan is also 
currently Chairman of Buffalo Grill SA 
and Thunderbird Fried Chicken Limited 
and runs his own business as a senior 
executive coach and mentor. Ivan holds 
a BSc in economics with econometrics 
from the University of Bath, an MBA 
from INSEAD and is a graduate 
of the Meyler Campbell Business 
Coaching Programme.

Committee membership 
R   N   A  

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201848

CORPORATE GOVERNANCE REPORT 

UK Corporate Governance Code – 
Compliance Statement
The Company has applied all of the main 
principles of the 2016 Code as they apply 
to it as a ‘smaller company’ (defined in the 
Code as being a company below the FTSE 
350) and has complied with all relevant 
provisions of the Code during the year. 

Governance framework  
and structure
The Board is responsible for ensuring 
an appropriate system of governance 
is in operation throughout the Group. 
This includes a robust system of internal 
controls and a sound risk management 
framework. The Schedule of Matters 
Reserved to the Board and the Board 
Committees’ terms of reference, which 
are available to view on the Group’s 
website www.hollywoodbowlgroup.
com, as well as Group policies and 
procedures which address specific risk 
areas, are core elements of the Group’s 
governance framework.

Matters outside of the Schedule of Matters 
Reserved or the Committee terms of 
reference fall within the responsibility and 
authority of the CEO, including all executive 
management matters.

Key Board roles and responsibilities
The Chief Executive Officer, Chief 
Financial Officer and Executive 
Committee are responsible for executing 
the strategy determined by the Board. 
There is a clear division of responsibilities 
between the Chairman and Chief 
Executive Officer. The key responsibilities 
of members of the Board are set out on 
this page. Biographies of each director, 
which describe the skills and experience 
he or she brings to the Board, can be 
found on pages 46 and 47.

Non-Executive Chairman
Peter Boddy
Peter is responsible for the leadership 
and overall effectiveness of the Board 
and for upholding high standards of 
corporate governance throughout the 
Group and particularly at Board level. 
He promotes a culture of openness and 
facilitates the effective contribution of 
the Non-Executive Directors in Board 
debates and discussion.

Non-Executive Directors 
Nick Backhouse, Claire Tiney,  
Ivan Schofield
Nick, Claire and Ivan provide objective and 
constructive challenge to management 
and help to develop proposals on 
strategy. They also scrutinise and monitor 
financial and operational performance, 
and support the executive leadership 
team, drawing on their background and 
experience from previous roles.

Chief Executive Officer (CEO) 
Stephen Burns 
Stephen is responsible for all executive 
management matters, including: 
performance against the Group’s 
strategy and objectives; leading the 
executive leadership team in dealing with 
the day to day operations of the Group; 
and ensuring that the culture, values 
and standards set by the Board are 
embedded throughout the organisation.

Senior Independent Director (SID) 
Nick Backhouse 
Nick provides a valuable sounding board 
for the Chairman and leads the Non-
Executive Directors’ annual appraisal 
of the Chairman. Nick is available to 
shareholders if they have concerns which 
are not resolved through the normal 
channels of the CEO or Chairman, or 
where such contact is inappropriate.

Chief Financial Officer (CFO) 
Laurence Keen 
Laurence works with the CEO to develop 
and implement the Group’s strategic 
objectives. He is also responsible for the 
financial performance of the Group, the 
Group’s property interests and supports 
the CEO in all investor relations activities.

Board independence
The Board consists of six Directors 
(including the Chairman), three of whom 
are considered to be independent as 
indicated in the table below:

Non-Independent

Peter Boddy (Chairman)
Stephen Burns (Chief Executive Officer)
Laurence Keen (Chief Financial Officer)

Independent

Nick Backhouse (SID) 
Claire Tiney
Ivan Schofield

The Company has complied with 
provision B.1.2 of the Code throughout 
the year as more than half the Board 
(excluding the Chairman) has comprised 
independent Directors.

Board and Committee attendance
The Board meets formally at least 10 
times per year. Ad hoc meetings are 
called as and when appropriate, but no 
such ad hoc meetings were required 
during FY2018. The table below shows 
the attendance of each Director at 
meetings of the Board and of the 
Committees of which they are a member:

Membership and attendance of Board Committees

Director

Peter Boddy
Stephen Burns
Laurence Keen
Nick Backhouse
Ivan Schofield 
Claire Tiney

Board

10/10
9/10
9/10
9/10
9/10
10/10

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

–
–
–
4/4
–
4/4

–
–
–
4/4
3/4
4/4

2/2
–
–
2/2
2/2
2/2

Governancehollywood bowl group plc49

Executive Committee

Mathew Hart
Chief Marketing and  
Technology Officer

P B O W LING S
151

O
T

C

O

R

E

Mathew joined the Group as Commercial 
Director in January 2015. He has 25 years of 
commercial, marketing, e-commerce and 
general management experience across 
the travel, leisure and healthcare sectors.

He has held executive positions at 
Holiday Autos (Managing Director), 
Lastminute.com (Group Marketing 
Director), Cannons Health Clubs (Group 
Marketing and Commercial Director), 
Nuffield Health (Group Marketing 
Director) and Encore Tickets (Group 
Marketing Director).

Melanie Dickinson
Talent Director

P B O W LING S
144

O
T

C

O

R

E

Melanie was appointed Talent Director 
in October 2012. She has 18 years of 
HR experience across the leisure and 
hospitality sectors.

Starting her career in retail operations 
before moving into HR, Melanie has  
held HR roles at Pizza Express, Holmes 
Place Health Clubs and Pizza Hut UK,  
as well as obtaining a post-graduate 
diploma in Personnel and Development. 
Most recently, she headed the People 
function at Zizzi Restaurants, part of  
the Gondola group.

In addition to the Chief Executive and 
Chief Financial Officer, the Chief Marketing 
and Technology Officer and Talent 
Director were present at Board meetings 
during the year to take questions from the 
Non-Executive Directors.

Where Non-Executive Directors are 
unable to attend a Board or Committee 
meeting, they are encouraged to submit 
any comments or questions on the 
matters to be discussed to the Chairman 
(or Committee Chair as appropriate) in 
advance to ensure that their views are 
recorded and taken into account.

In addition to the formal scheduled 
meetings, all Directors attended a full 
strategy review session in June 2018. 
Non-Executive Directors remain in regular 
contact with the Chairman, whether in 
face to face meetings or by telephone, 
to discuss matters relating to the Group 
without the Executives present.

Activity during the year
The Board approves an annual calendar 
of agenda items to ensure that all matters 
are given due consideration and are 
reviewed at the appropriate point in the 
regulatory and financial cycle. Scheduled 
Board meeting discussions in 2018 
focused on the following main themes:

Strategy including: development of the 
Group’s strategy and strategic initiatives; 
reviewing and improvement of the 
customer experience; and reviewing and 
approving key projects including the new 
scoring system rollout.

Financial performance and investor 
relations including: setting financial 
plans and KPIs and monitoring the 
Group’s results against them; oversight 
and approval of the annual budgeting 
process; approving financial results for 
publication; the review of broker reports 
on the Group; and feedback from 
investor meetings. 

Risk management and regulatory 
including: the approval of the support 
centre spending authority limits; 
consideration of the impact of the GDPR; 
gender pay gap reporting; consideration of 
the new UK Corporate Governance Code; 
review and approval of the Company’s 
modern slavery and human trafficking 
statement; reviewing and approving 
changes to the Group’s policies; and 
seeking to ensure that the Group complies 
with all regulatory requirements. 

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201850

CORPORATE GOVERNANCE REPORT 
CONTINUED

Board and Board Committee 
governance including: the review and 
updates of the terms of reference for 
the Committees; and the annual review 
of the Board’s and Board Committees’ 
effectiveness. 

In addition to the key themes, at each 
meeting the Executive Directors provide 
the Board with updates on the Group’s 
operational and financial performance, 
and regular updates are also provided on 
business development, HR, and health 
and safety matters. 

Consideration of the revised UK 
Corporate Governance Code
Following its publication in July 2018, the 
Board considered in detail the impact 
of the New Code, which applies to 
financial years commencing on or after 
1 January 2019.

A detailed analysis of the impact of 
the New Code was carried out by the 
Company Secretary who identified areas 
requiring further attention over the 
coming year. A list of specific actions has 
been drawn up and the programme of 
work for the Board and its Committees in 
FY2019 has been updated to ensure that 
we move towards compliance with the 
New Code. We will report on any changes 
to the Group’s governance framework in 
next year’s Annual Report and Accounts. 

Executive Director service contracts:

Name

Stephen Burns
Laurence Keen

Engagement with the business
The Non-Executive Directors are in regular 
contact with the Executive Directors and 
other senior executives outside of formal 
Board meetings. The Chairman and the 
Non-Executive Directors frequently visit 
the Group’s centres, including attending 
new or refurbished centre openings, 
accompanied by regional support 
managers and centre management 
teams, and have the opportunity to meet 
members of the local teams at all levels.

The Chairman and Non-Executive 
Directors also attend the annual Company 
conference, held every September.

Appointment and election
Each Non-Executive Director is 
expected to devote sufficient time to 
the Company’s affairs to fulfil his or 
her duties. Their letter of appointment 
anticipates that they will need to commit 
a minimum of two days per month to the 
Company, specifying that more time may 
be required. This time commitment was 
reviewed and confirmed as appropriate 
by the Nomination Committee during 
the year, and each of the Non-Executive 
Directors has confirmed that they 
continue to be able to devote sufficient 
time to discharge their duties effectively 
as a Director of the Company.

Information and support
Agendas and accompanying papers are 
distributed to the Board and Committee 
members well in advance of each Board 
or Committee meeting. These include 
reports from Executive Directors, other 
members of senior management and 
external advisers. All Directors have direct 
access to senior management should  
they require additional information on  
any of the items to be discussed.

The Board and the Audit Committee 
receive further regular and specific 
reports to allow the monitoring of the 
adequacy of the Group’s systems  
of internal controls (described in more 
detail in the Audit Committee report  
on page 56).

During the year, the Board agreed to 
Stephen Burns’ appointment as Chairman 
of a private equity backed company, The 
Club Company Limited, which carries a 
maximum time commitment of two days 
per month. 

The Board considers each Director to 
be effective and committed to their 
role. The Board has decided to comply 
with provision B.7.1 of the Code and 
accordingly all members of the Board will 
be offering themselves for re-election at 
the Company’s Annual General Meeting 
(AGM) on 31 January 2019.

All of the Directors have a service 
agreement or a letter of appointment. 
The details of their terms are as follows:

Position

Date of service 
agreement

CEO
CFO

24 June 2016
24 June 2016

Notice periods 
by Company 
(months)

Notice periods 
by Director 
(months)

6
6

6
6

The Non-Executive Directors (including the Chairman) do not have service contracts, but are instead appointed by letters of 
appointment. Their term of office runs for three years subject to annual re-election by shareholders, and the details of each  
Non-Executive Director’s current term are as follows:

Name

Peter Boddy
Nick Backhouse
Claire Tiney
Ivan Schofield

Date of appointment

13 June 2016
14 June 2016
14 June 2016
1 October 2017

Commencement date  
of current term (full years)

16 September 2016
14 June 2016
14 June 2016
1 October 2017

Unexpired term  
at December 2018

9 months
7 months
7 months
1 year, 10 months

Subject to their re-election by shareholders at the AGM in 2019, the Board’s intention is that Peter Boddy, Nick Backhouse and 
Claire Tiney will each be appointed for a further three-year term in June 2019.

Governancehollywood bowl group plc51

Conflicts of interest
In accordance with the Board-approved 
procedure relating to Directors’ conflicts 
of interest, all Directors have confirmed 
that they did not have any conflicts of 
interest with the Group during the year.

Relations with shareholders
As part of its ongoing investor relations 
programme, the Group aims to 
maintain an active dialogue with its 
shareholders, including institutional 
investors, to discuss issues relating 
to the performance of the Group. 
Communicating and engaging with 
investors means the Board can express 
clearly its strategy and performance and 
receive regular feedback from investors. 
It also gives the Company the opportunity 
to respond to questions and suggestions. 

The Non-Executive Directors are available 
to discuss any matter shareholders might 
wish to raise and to attend meetings 
with investors and analysts, as required. 
Investor relations activity is a standing 
item on the Board’s agenda and ensuring 
a satisfactory dialogue with shareholders, 
and receiving reports on the views of 
shareholders, is a matter reserved to  
the Board.

The Company’s AGM will take place on 31 
January 2019, 9.30am, at Investec Bank 
plc, 30 Gresham Street, London EC2V 7QP. 
The Chairman, and the Chairs of the Audit 
and Remuneration Committees, will be 
present to answer questions put to them 
by shareholders. Electronic proxy voting 
will be available to shareholders through 
both our registrar’s website and the 
CREST service. Voting at the AGM will be 
conducted by way of a poll and the results 
will be announced through the Regulatory 
News Service and made available on the 
Company’s website.

Induction
All new Directors appointed to the 
Board undertake a tailored induction 
programme designed by the Chairman 
and Executive Directors, with assistance 
from the Company Secretary. The 
purpose of the induction is to give new 
Directors an overview of the Group, 
focusing on its culture, operations and 
governance structure.

Performance evaluation
In accordance with the principles and 
provisions of the Code, the Board’s 
intended practice is to conduct a 
thorough review of the effectiveness 
of the performance of the individual 
Directors, the Board as a whole and its 
Committees on an annual basis. In line 
with the New Code, the Chairman will 
consider using an external facilitator  
for Board evaluations in the future.

The 2018 evaluation was conducted by 
way of detailed questionnaires designed 
to assess the effectiveness and assist in 
the objective review of the performance 
of the individual Directors, the Board 
and the Committees. Separately, the 
Senior Independent Director conducted 
interviews with other Board members 
in order to evaluate the performance 
of the Chairman.

The findings of these questionnaires 
were reviewed and discussed at a Board 
meeting. The outcomes of the evaluation 
process indicated that the Board and 
Committees continue to perform 
effectively, and that the Board reflects 
the culture and values of the Group. 

Specific areas of focus for the coming 
year include increasing the opportunities 
for the Chairman and Non-Executives 
to meet separately from management, 
as well as enhancing formal training 
and development opportunities for 
the Board.

Progress in these areas will be reviewed 
and monitored by the Board and 
Nomination Committee, and assessed 
as part of the Board evaluation exercise 
next year. We anticipate that future 
performance evaluation processes will 
be carried out on a similar basis, led 
either by the Chairman or the Senior 
Independent Director. 

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
 
52

REPORT OF THE NOMINATION COMMITTEE

Nomination Committee

Chair

Committee members

Peter Boddy

Nick Backhouse
Claire Tiney
Ivan Schofield

Number of meetings held in the year

2

THE COMMITTEE HAS CONTINUED TO 
ENCOURAGE MANAGEMENT TO GROW ITS 
TALENT PIPELINE, WITH PARTICULAR FOCUS 
ON DEVELOPING EXISTING EMPLOYEES.

Peter Boddy

Nomination Committee Chair

 Read full biography on page 46

Role and responsibilities
The role of the Nomination Committee 
is set out in its terms of reference, 
which are available on the Company’s 
website. The Committee’s primary 
purpose is to develop and maintain 
a formal, rigorous and transparent 
procedure for identifying appropriate 
candidates for Board appointments 
and reappointments and to make 
recommendations to the Board.

Specific duties of the Nomination 
Committee include:

  regularly reviewing the structure, 
size and composition (including 
the skills, knowledge, experience 
and diversity) of the Board and 
making recommendations to the 
Board with regard to any changes;

  keeping under review the 
leadership needs of the 
organisation, both Executive and 
Non-Executive, with a view to 
ensuring the continued ability 
of the organisation to compete 
effectively in the marketplace; and

  reviewing annually the time 
commitment required of Non-
Executive Directors.

The Nomination Committee is also 
responsible for keeping Board 
succession plans under review and 
for making recommendations on the 
composition of the Board Committees.

Governancehollywood bowl group plc53

Succession planning
During the year, the Committee  
carried out a robust review of  
Executive succession planning with 
a view to ensuring that the Group’s 
future leadership will have the qualities 
necessary for the development of the 
business. The Committee has continued 
to encourage management to grow its 
talent pipeline, with particular focus on 
developing existing employees, and is 
satisfied that the succession plans in 
place for senior executive positions are 
appropriate. The Committee also spent 
time considering Non-Executive Director 
succession planning and agreed that the 
Committee Chair and the Non-Executive 
Directors would keep this under review 
to ensure orderly succession when 
required. It was agreed that the Board 
appointment process should ensure 
that the relevant skills and experience 
to support the strategic direction of 
the Group are always appropriately 
represented on the Board.

Annual evaluation
The Nomination Committee has 
evaluated its own performance during 
the year by way of a questionnaire 
completed by each member of the 
Committee and key contributors to 
Nomination Committee meetings. The 
evaluation indicated that the Committee 
is appropriately constituted and operates 
effectively, and reiterated the need to 
maintain focus on succession planning 
and the development of talented 
executives within the business. 

Peter Boddy

Chairman of the  
Nomination Committee
10 December 2018

Activity during the year
The Nomination Committee has met 
on two occasions during the year and 
once since the year end. Committee 
meetings have focused on succession 
planning within the Group as a whole, 
the composition (including diversity) 
of the Board and its Committees, a 
review of the independence of the Non-
Executive Directors and a review of the 
effectiveness of the Committee.

The Nomination Committee is satisfied 
that the balance of skills, experience, 
independence and knowledge on the 
Board and Committees is appropriate.

Diversity
The Company’s policy is that no  
individual should be discriminated 
against on the ground of race, ethnicity, 
religious belief, political affiliation, gender, 
sexual orientation, age or disability, and 
this extends to Board appointments. 
The Board recognises the benefits of 
diversity, including gender diversity, 
on the Board, although it remains 
of the opinion that appointments to 
the Board should be made on merit. 
The Board currently consists of one 
female (17 per cent) and five male 
(83 per cent) Directors.

The Board did not operate a formal 
Board diversity policy during the year,  
but has approved a policy since the  
year end. The objectives of the policy  
are to ensure that Directors embody  
the culture and values of the Group, and 
that appointments to the Board are made 
with due consideration for all aspects 
of diversity. The policy also provides 
that the Nomination Committee will 
only engage with executive search firms 
which are signatories to the Voluntary 
Code of Conduct for Executive Search 
Firms, and that recruitment long-lists 
will include candidates from a diverse 
range of backgrounds. All appointments 
will continue to be made against 
objective criteria. 

The Nomination Committee will monitor 
the effectiveness of the Board diversity 
policy, although no Board appointments 
are anticipated in the near term.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
54

REPORT OF THE AUDIT COMMITTEE

Nick Backhouse

Audit Committee Chair

 Read full biography on page 47

Role and responsibilities
The Audit Committee’s duties and 
responsibilities are set out in full 
in its terms of reference, which are 
available on the Company’s website. 
The terms of reference were reviewed 
by the Committee during the year and 
were updated with the approval of 
the Board.

Specific duties of the Audit 
Committee include:

  monitoring the integrity of the 
annual and half year financial 
statements;

  keeping under review the internal 
financial control systems; and

  overseeing the relationship with 
the internal and external audit 
functions.

The Committee also monitors the 
effectiveness of the Group’s risk 
management systems.

Audit Committee

Chair

Committee members

Nick Backhouse

Claire Tiney
Ivan Schofield

Number of meetings held in the year

4

WE CONTINUE TO PROVIDE INDEPENDENT 
SCRUTINY OF THE PROCESSES IN PLACE 
TO SUPPORT THE COMPANY’S FINANCIAL 
AND NON‑FINANCIAL REPORTING.

Governancehollywood bowl group plc55

Meetings and attendees
The Audit Committee meets at least 
three times per year. The names of 
the attendees of the Audit Committee 
meetings are set out in the table on  
page 48.

The external auditors have the right 
to attend meetings. Outside of the 
formal regular meeting programme, the 
Audit Committee chairman maintains a 
dialogue with key individuals involved in 
the Group’s governance, including the 
Chairman, the Chief Executive Officer, the 
Chief Financial Officer and the external 
audit lead partner.

Activity during the year
The Audit Committee met on four 
occasions during the year and has met 
once since the year end. The key areas 
of focus of the Committee are discussed 
in more detail in the rest of this report. 
Additional items on the Committee’s 
agenda during the year included:

 — annual review of the Committee’s 
terms of reference with changes 
recommended to the Board;
 — regular review of the Group’s risk 
register and consideration of the 
process to support the long-term 
viability statement;

 — reviewing the interim results and 
the Annual Report and Financial 
Statements and recommending their 
approval by the Board; and

 — considering the potential impact 
of future changes in accounting 
standards, in particular in relation 
to lease accounting under IFRS 16 
(which will be effective for the 
Group from FY2020).

Dear Shareholders,
On behalf of the Board, I am pleased to 
present the Audit Committee report for 
the year ended 30 September 2018.
During the year, the Committee has 
continued to play an important role in 
the governance structure of the Group. 
We have a formal schedule of annual 
activity which ensures that we cover 
our key responsibilities under our terms 
of reference and that we adhere to the 
UK Corporate Governance Code and 
other regulatory requirements. Areas of 
particular focus this year have been the 
significant financial judgements identified 
by the finance team and external auditor, 
our oversight of, and interaction with, 
the Group’s internal audit function, 
and our formal review of external 
audit effectiveness. 

We have continued to develop our 
oversight and monitoring of the Group’s 
internal control and risk management 
systems, including undertaking a rigorous 
review of the Group’s risk register. As a 
result, the register has been revised to 
increase its effectiveness. A review (by 
the Committee and the Board) of various 
internal policies and procedures, including 
the Group’s whistleblowing arrangements, 
and updates on the activities of the 
internal audit function and its testing of 
processes and controls implemented 
at our centres, has been carried out. It 
is our view that the risk management 
and internal control systems continue to 
work effectively.

Our review of the effectiveness of the 
external audit process is described 
in more detail on page 57. We have 
reviewed KPMG LLP’s (KPMG) continuing 
independence, and the Committee is 
satisfied that KPMG continues to be 
independent and provides an effective 
audit service. 

In July 2018, the Group received an 
enquiry letter from the Corporate 
Reporting Review Team of the Financial 
Reporting Council (FRC) in relation to 
the FY2017 Annual Report. Details 
of the enquiry raised by the FRC and 
the Group’s proposed response were 
discussed with the Committee prior to 
issuing the response. 

The response included the commitment 
to make some additional disclosures 
relating to fixed assets, the cash flow 
statement, significant estimates and 
judgements and the expected impact of 
IFRS16 adoption. We also committed to 
discount the creditors within non-current 
liabilities in relation to the amusement 
machines purchases on extended credit 
terms, which reduced creditors by £0.2m. 
The FRC subsequently closed its enquiry 
with no further action. We have reviewed 
the adoption of these modifications and 
enhancements in the FY2018 Annual 
Report. The review of the FY2017 Annual 
Report by the FRC does not provide 
any additional assurance regarding its 
accuracy and the FRC does not accept 
any liability in relation to its review.

The Audit Committee has evaluated 
its own performance this year by way 
of a questionnaire completed by each 
member of the Committee and other 
regular attendees. We discussed the 
outcome of the evaluation process at 
our meeting in November 2018. The 
evaluation confirmed that the Committee 
continues to operate effectively. It also 
identified certain areas for further 
improvement during the coming year, in 
particular the need to keep under review 
the remit of the Internal Audit function.

The Committee continues to be 
comprised wholly of independent  
Non-Executive Directors, Claire Tiney 
and I having been joined as members 
of the Committee since the year end by 
Ivan Schofield. The Board is satisfied 
that by virtue of my qualification as a 
chartered accountant, my executive 
background in finance roles, and my 
experience as an audit committee chair 
in other non-executive positions, I have 
recent and relevant financial experience 
as recommended under provision C.3.1 
of the Code. As all members of the 
Committee have experience as Directors 
of other companies in the retail and 
leisure sector, the Board is also satisfied 
that the Audit Committee as a whole has 
competence relevant to the sector in 
which the Company operates.

Nick Backhouse

Chairman of the Audit Committee
10 December 2018

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201856

REPORT OF THE AUDIT COMMITTEE
CONTINUED

Significant issues considered in relation to the Financial Statements
Significant issues and accounting judgements are identified by the finance team and the external audit process and are reviewed 
by the Audit Committee. The significant issues considered by the Committee in respect of the year ended 30 September 2018 are 
set out in the table below:

Significant issues and judgement

How the issues were addressed

Accounting for the acquisition of amusement machines

Useful life of Property, Plant and Equipment (PPE)

The Audit Committee reviewed management’s conclusion to 
account for amusement machines as the acquisition of plant, 
property and equipment under IAS 16, and the decision not 
to discount the long-term creditor in prior years (see Critical 
accounting judgements on page 88). The Committee noted 
the impact if the machines were accounted for as a finance 
lease, and agreed that the approach adopted by management 
was appropriate.

The Audit Committee reviewed management’s estimate of 
the useful life of PPE, in particular considering the assumptions 
used in determining the impairment of lanes and pinspotters 
(see Key sources of estimation uncertainty on page 89). 
The Audit Committee was satisfied that PPE is fairly stated 
as at 30 September 2018.

Risk management and  
internal control
The Board has overall responsibility for 
setting the Group’s risk appetite and 
ensuring that there is an effective risk 
management framework to maintain 
appropriate levels of risk. The Board 
has, however, delegated responsibility 
for review of the risk management 
methodology, and the effectiveness of 
internal control, to the Audit Committee.

The Group’s system of internal 
controls comprises entity-wide, high-
level controls, controls over business 
processes and centre level controls. 
Policies and procedures, including clearly 
defined levels of delegated authority, 
have been communicated throughout 
the Group. Internal controls have been 
implemented in respect of the key 
operational and financial processes of 
the business. These policies are designed 
to ensure the accuracy and reliability 
of financial reporting and govern the 
preparation of the Financial Statements. 
The Board is ultimately responsible for 
the Group’s system of internal controls 
and risk management and discharges its 
duties in this area by:

 — holding regular Board meetings to 
consider the matters reserved for  
its consideration;

 — receiving regular management reports 
which provide an assessment of key 
risks and controls;

 — scheduling annual Board reviews 

of strategy including reviews of the 

material risks and uncertainties facing 
the business;

 — ensuring there is a clear organisational 
structure with defined responsibilities 
and levels of authority; 

 — ensuring there are documented 

policies and procedures in place; and
 — reviewing regular reports containing 

detailed information regarding financial 
performance, rolling forecasts, actual 
and forecast covenant compliance, and 
financial and non-financial KPIs.

The process by which the Audit 
Committee has monitored and reviewed 
the effectiveness of the system of 
internal controls and risk management 
during the year has included:

 — a rigorous review of the Group’s risk 
register compiled and maintained by 
senior managers within the Group. 
The Audit Committee has challenged 
management to ensure that the risk 
register continues to be developed 
as a tool to assist in the day to day 
operation of the business;

 — reviewing the system of financial  
and accounting controls, and 
considering the view of the  
external auditor in relation to the 
effectiveness of such controls;

 — reporting to the Board on the risk and 
control culture within the Group; and
 — considering the FRC’s 2014 ‘Guidance 
on Risk Management, Internal Control 
and Related Financial and Business 
Reporting’.

The Audit Committee has not 
identified, nor been made aware of, 
any significant failings or weaknesses 
in the risk management and internal 
control systems and is satisfied that the 
systems are effective. The Committee 
will continue to challenge management 
to further improve risk identification, 
evaluation and management processes 
across the Group.

Internal audit
The Group has an internal audit 
function which focuses on performing 
regular testing of the processes and 
controls implemented in centres. 
Internal audit findings are presented 
to the relevant centre manager and 
the Chief Financial Officer for review. 
A member of the internal audit team 
attends Audit Committee meetings at 
least once per year to provide updates 
on the activities of the internal audit 
function. The Committee has assessed 
the effectiveness of the internal 
audit function as part of its annual 
performance evaluation process,  
and is satisfied that the current 
arrangements remain appropriate  
and effective for the Company. The 
Committee will keep under review the 
remit of the Internal Audit function.

External auditor
The Audit Committee is responsible for 
overseeing the Group’s relationship with 
its external auditor, KPMG. During the 
year, the Audit Committee has discharged 
this responsibility by:

Governancehollywood bowl group plc57

Appointment and tenure
KPMG was first appointed as the Group’s 
external auditor in 2007. 

The Audit Committee continues to be 
satisfied with the scope of the external 
auditor’s work, the effectiveness of 
the external audit process, and that 
KPMG continues to be independent and 
objective. The Committee is therefore 
pleased to recommend that KPMG be 
reappointed as the Group’s auditor at the 
2019 AGM.

In accordance with the Code and EU 
legislation, it is the Committee’s intention 
that the external audit contract will be 
put out to tender at least every ten years 
(commencing on the date of the Group’s 
IPO at which point it became a “public 
interest entity” for the purpose of EU 
audit tendering requirements).

Whistleblowing
The Group has adopted procedures by 
which employees may, in confidence, 
raise concerns relating to possible 
improprieties in matters of financial 
reporting, financial control or any other 
matter. The whistleblowing policy applies 
to all employees of the Group, who 
are required to confirm that they have 
read the policy and are aware of how 
the procedure operates as part of an 
ongoing internal training programme. 
The Audit Committee has received 
regular updates with respect to the 
whistleblowing procedures during the 
year, with only one incident reported, 
which was satisfactorily addressed. 
In accordance with the revised UK 
Corporate Governance Code, published 
in July 2018, responsibility for oversight of 
the Group’s whistleblowing arrangements 
has moved to the Board with effect from 
October 2018. 

Nick Backhouse

Chairman of the Audit Committee
10 December 2018

 — agreeing the scope of the 

external audit and negotiating the 
remuneration of the external auditor;

 — receiving regular reports from the 

external auditor, including with regard 
to audit strategy and findings from the 
interim review and year end audits;
 — regularly meeting the external auditor 
without management present; and
 — assessing the auditor’s independence 
and the effectiveness of the external 
audit process.

External audit effectiveness review
The Committee reviewed the 
effectiveness of the external audit 
process following completion of the 
FY2017 audit. A report was prepared 
by the finance team summarising its 
view of KPMG’s effectiveness based on 
interactions during the audit and set 
out under three headings: Mindset and 
Culture; Skills, Character and Knowledge; 
and Quality Control. The Committee also 
took into account its own interactions 
with the external auditor in forming its 
conclusion that both KPMG and the 
external audit process were effective.

Non-audit services
The engagement of the external audit 
firm to provide non-audit services to the 
Group can impact on the independence 
assessment. The Company has a policy 
which requires Audit Committee approval 
for any non-audit services which exceed 
£25,000 in value. The engagement of the 
external auditor to provide any non-audit 
services for less than £25,000 must be 
discussed with the Audit Committee 
Chairman in advance. All requests to 
use the external auditor for non-audit 
services must be reviewed by the Chief 
Financial Officer. The policy recognises 
that certain non-audit services may not 
be carried out by the external auditor  
(in accordance with the EU Statutory 
Audit regime).

During the year ended 30 September 
2018, KPMG was engaged to provide 
permitted non-audit services relating to 
the interim financial statements (£25,000) 
and the issuance of turnover certificates 
(£3,000) for a total fee of £28,000, 
representing 25.7 per cent of the total 
audit fee. This is shown in further detail in 
note 6 to the Financial Statements.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201858

REPORT OF THE REMUNERATION COMMITTEE

Claire Tiney

Remuneration Committee Chair

 Read full biography on page 47

Role and responsibilities
The role of the Remuneration 
Committee is set out in its terms of 
reference, which are available on the 
Group’s website. The Committee’s 
primary purpose is to develop and 
determine the Group’s remuneration 
policies for the Executive Directors, 
Chairman and Senior Management.

Specific duties of the Remuneration 
Committee include:

  setting the remuneration policy 
for Executive Directors, Chairman 
and Senior Management;

  determining individual pay awards 
within the terms of the agreed 
policy; and

  ensuring that the remuneration 
policy operates to align the 
interests of management with 
those of shareholders.

The Committee also has responsibility 
for reviewing pay and conditions 
across the Group and the alignment of 
incentives and rewards, with culture.

Remuneration Committee

Chair

Committee members

Claire Tiney

Nick Backhouse Ivan 
Schofield 

Number of meetings held in the year

4

THE OBJECTIVE OF THE REMUNERATION 
COMMITTEE IS TO ENSURE THAT SHAREHOLDER 
AND MANAGEMENT INTERESTS ARE ALIGNED.  
IN DOING THIS, WE AIM TO MAKE THE VARIOUS 
ELEMENTS OF THE REMUNERATION PACKAGE 
TRANSPARENT, EASY TO COMMUNICATE AND 
SIMPLE TO OPERATE.

Governancehollywood bowl group plcDear Shareholders,
On behalf of the Remuneration 
Committee, I am pleased to present  
the Directors’ Remuneration Report  
for the year ended 30 September 2018. 

to £36.2m. In addition, the Board is 
recommending a final ordinary dividend 
of 4.23 pence per share, and a special 
dividend of 4.33 pence per share, 
to shareholders. 

59

The Committee also decided to early-
adopt the FRC’s new UK Corporate 
Governance Code for total vesting and 
holding periods to be at least five years 
and so future awards under the Long 
Term Incentive Plan will be subject to a 
two-year post-vesting holding period. 
This will be formally reflected in the 
remuneration policy when it is next  
put to shareholders for approval at  
the 2020 AGM.

We are committed to maintaining an 
open and transparent dialogue with 
shareholders on Executive pay. We 
have communicated to our major 
shareholders the remuneration decisions 
as set out above and have encouraged 
them to contact me directly to share 
their views. A number of shareholders 
have contacted me, and in general their 
responses have been supportive.

Sharesave scheme
As the next step of our journey as  
a listed company, during the year 
Hollywood Bowl Group implemented  
an all-employee Sharesave scheme  
to enable employees to invest in the 
future of the Group and encourage  
wider share ownership. 

New UK Corporate Governance Code
The Committee is mindful of the new UK 
Corporate Governance Code, published 
earlier this year, and has started to 
consider the implications of the new 
Code for the Group. We considered early 
adoption of the CEO pay ratio disclosure 
which does not apply until FY2020. 
Given the complexity of gathering the 
data needed under the Government’s 
preferred calculation method, we have 
decided not to early adopt and will review 
for the FY2019 Annual Report.

Annual General Meeting (AGM)
On behalf of the Board, I would 
like to thank shareholders for their 
continued support. I look forward to 
meeting shareholders at the AGM on 
31 January 2019.

The annual bonus plan for Executive 
Directors was based on target performance 
of Group adjusted EBITDA of £35.5m with 
a maximum payment of 100% of salary 
for achieving an EBITDA of £37.28m in 
FY2018. Consequently, the Executive 
Directors will receive a payment of 
68.1 per cent of salary which will be paid 
65 per cent in cash and 35 per cent in 
shares deferred for two years.

As the earliest vesting date for awards made 
under the LTIP scheme is December 2019, 
no LTIP awards vested during the year.

Remuneration decisions for FY2018–19
While the Committee is satisfied that the 
overall policy remains fit for purpose in 
the context of a relatively newly listed 
business, one of the key design principles 
is that a competitive package should be 
maintained in order to attract, retain 
and motivate high-calibre talent to help 
ensure the Company’s continued growth 
and success as a listed company. The 
Committee recognised that the current 
total remuneration packages of the 
Executive Directors had fallen further 
behind the market over the last two years 
when compared to other companies 
of a similar size and complexity. The 
Committee therefore took action to 
address this half-way through the year  
by making significant increases to 
their base salaries to reflect the strong 
performance of the Executive Directors 
over the last two years and their having 
taking on a number of additional 
responsibilities as directors of a listed 
company. The fee for the Company 
Chairman has also been adjusted. 

Increases in the base salaries for the 
Chief Executive Officer, Chief Financial 
Officer and Chairman’s fee, were made 
with effect from 1 May 2018:

 — Stephen Burns: £385,000 (previous 

salary £254,000).

 — Laurence Keen: £250,000 (previous 

salary £172,720).

 — Peter Boddy: £130,000 (previous  

fee £81,280).

In the meantime, I am always happy to 
hear from the Company’s shareholders. 
You can contact me via the Company 
Secretary if you have any questions on 
this report or more generally in relation 
to the Company’s remuneration policy.

The salaries of the Executive Directors, 
and the Chairman’s fee, were not subject 
to a further increase in November 2018, 
the usual month for senior management 
salary and Director fee reviews.

Claire Tiney

Chair of the Remuneration 
Committee
10 December 2018

This report has been prepared in 
accordance with The Large and Medium-
sized Companies and Groups (Accounts 
and Reports) (Amendment) Regulations 
2013, the UKLA Listing Rules and the UK 
Corporate Governance Code. The report 
is split into three parts:

 — the annual statement by the Chair  
of the Remuneration Committee;

 — a summary of the Directors’ 

remuneration policy which was  
put to a binding shareholder vote  
at the AGM in February 2017 and  
applies for three years from the  
date of approval; and

 — the annual report on remuneration 
which sets out payments made to 
the Directors and details the link 
between Company performance and 
remuneration for FY2018. The annual 
report on remuneration is subject to 
an advisory shareholder vote at the 
2019 AGM.

Remuneration framework
The remuneration policy which was put 
to a binding vote at the AGM in February 
2017 continues to appropriately support 
our remuneration principles which are to:

 — attract and retain the best talent;
 — drive behaviours which support 

the Group’s strategy and business 
objectives which are developed in  
the long-term interests of the 
Company and its shareholders;

 — reward senior management 

appropriately for their personal  
and collective achievements;
 — provide incentives that help to 

maintain commitment over the  
longer term and align the interests  
of senior management with those  
of shareholders; and

 — ensure that a significant percentage of 
the overall package for the Executives 
and senior managers remains at risk 
dependent upon performance and 
that their pay and benefits adequately 
take account of reward versus risk. 

Performance in FY2018 and 
remuneration outcomes
It has been another robust year of 
financial and operational performance 
for Hollywood Bowl Group. The Group 
has delivered a 5.8 per cent increase 
in overall revenues, which resulted in 
an increase in Group adjusted EBITDA 

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
 
60

DIRECTORS’ REMUNERATION POLICY

The Directors’ remuneration policy (the ‘Policy’) was approved by shareholders at the AGM on 23 February 2017 (98.61 per cent 
of votes cast being in favour) and became effective from that date. There are no proposals to amend the Policy at the 2019 AGM.

A summary of the Policy is included for reference to assist with the understanding of the contents of this report. The full Policy can 
be found on the Company’s website, www.hollywoodbowlgroup.com, in the ‘Investors’ section, under ‘Reports and presentations’, 
in our FY2016 Annual Report.

For ease of reference, the following table summarises each element of remuneration and how it supports the Group’s short-
and long-term strategic objectives.

Strategic alignment

Operation

Opportunity

Performance metrics

Element of
remuneration

Salary

Salaries are reviewed annually, 
and any changes are usually 
effective from 1 November.

Provides a base level of 
remuneration to support 
the recruitment and 
retention of Executive 
Directors with the 
necessary experience and 
expertise to deliver the 
Company’s strategy.

Benefits

Provide a competitive  
level of benefits.

Pension

Provides a competitive 
level of pension provision.

Annual 
bonus plan

Provides a significant 
incentive to the Executive 
Directors linked to 
achievement in delivering 
goals that are closely 
aligned with the Company’s 
strategy and the creation 
of value for shareholders.

The Executive Directors receive 
benefits which include, but are 
not limited to, family private 
health cover, death-in-service 
life assurance, income 
protection insurance and travel 
expenses for business related 
travel (including tax, if any).

On recruitment, the Committee 
retains the discretion to provide 
pension funding up to the 
maximum opportunity in the 
form of a salary supplement.

Bonus payments per individual 
will be proportionate to the 
overall size of the bonus pot and 
to each individual’s performance 
versus their personal objectives.

Annual bonuses are paid part in 
cash and part in shares deferred 
for two years. The maximum 
proportion of an annual bonus 
which may be paid in cash is 
65 per cent.

None.

Base salaries will be set 
at an appropriate level 
with reference to 
comparably sized listed 
companies and will 
normally align with 
increases made to the 
wider workforce.

Maximum will be set at 
the cost of providing the 
benefits described.

None.

Maximum opportunity: 
15 per cent of base 
salary per annum.

None.

Currently Executive 
Directors receive an 
employer’s contribution 
equal to 5 per cent of 
base salary.

The maximum bonus 
opportunity is 100 per 
cent of base salary.

The bonus payout 
is based on Group 
financial 
performance 
measured over the 
financial year.

Governancehollywood bowl group plc61

Strategic alignment

Operation

Opportunity

Performance metrics

Element of
remuneration

Long term 
incentive 
plan (LTIP)

Incentivises the Executive 
Directors to maximise total 
shareholder returns by 
delivering the Company’s 
objectives and to share in 
the resulting increase in 
total shareholder value.

Employee 
share 
ownership 

To encourage wider 
employee share ownership 
and thereby align 
employees’ interests with 
those of the shareholders.

Shareholding 
requirement

To support long-term 
commitment to the 
Company and the 
alignment of Executive 
Directors’ interests with 
those of shareholders.

Chairman 
and Non-
Executive 
Director 
fees

Provides a level of fees to 
support recruitment and 
retention of Non-Executive 
Directors with the 
necessary experience to 
advise and assist with 
establishing and monitoring 
the Company’s strategic 
objectives.

Award maximum of 150 
per cent of base salary.

UK scheme in line 
with HMRC limits as 
amended from time 
to time.

The awards vest 
subject to the 
satisfaction of 
a performance 
condition measuring 
EPS in the final year 
of the performance 
period.

Awards granted 
from FY2019 
onwards will be 
subject to a further 
two-year holding 
period post vesting.

None.

200 per cent of salary.

None.

The base fees for 
Non-Executive Directors 
are set with reference to 
the market rate.

None.

Awards are granted annually to 
Executive Directors in the form 
of nil cost options or conditional 
awards of shares. These will vest 
at the end of a three-year period 
subject to: the Executive 
Director’s continued 
employment at the date of 
vesting; and satisfaction of the 
performance conditions. The 
Remuneration Committee may 
award dividend equivalents on 
awards to the extent that 
these vest.

The Company has a share 
incentive plan (which is HMRC 
approved and is open to all 
eligible staff), and operates a 
Sharesave scheme, in which the 
Executive Directors are eligible 
to participate.

The Remuneration Committee 
has adopted formal shareholding 
guidelines that encourage the 
Executive Directors to build, over 
a five-year period, and then hold, 
a shareholding equivalent to a 
percentage of base salary.

Adherence to these guidelines 
is a condition of continued 
participation in the equity 
incentive arrangements.

Non-Executive Directors are 
paid a base fee. An additional 
payment is paid to the Senior 
Independent Director in respect 
of the additional duties of the 
role. No additional fees are paid 
to Non-Executive Directors or 
the Chairman of the Company 
for the membership or 
chairmanship of committees.

Fees are reviewed annually, 
based on equivalent roles in an 
appropriate comparator group 
used to review salaries paid to 
the Executive Directors.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201862

ANNUAL REPORT ON REMUNERATION

Single total figure of remuneration (audited)
Executive Directors (audited)
The table below sets out the single total figure of remuneration and breakdown for each Executive Director in respect of FY2018. 
Comparative figures for FY2017 have been provided. Figures provided have been calculated in accordance with the UK disclosure 
requirements: the Large and Medium-Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 
(Schedule 8 to the Regulations).

Name

Stephen 
Burns
Laurence 
Keen

Salary1 
£’000

Benefits
 £’000

Bonus 
£’000

LTIP 
£’000

Pension 
£’000

Total 
£’000

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

308.3

250.0

204.7

170.0

2.5

2.1

2.2

210.0

250.0

0.8

139.5

170.0

Nil

Nil

Nil

Nil

15.3

12.4

536.1

514.6

10.2

8.4

356.5

349.2

1   Executive Director salaries were reviewed on 1 November 2017 and increased by 1.6 per cent (in line with increases to wider employees) to £254,000 for Stephen 

Burns and £172,720 for Laurence Keen. During the year, as described in the Remuneration Committee Chair’s statement on page 59, Executive Director salaries were 
subject to a further review and increased with effect from 1 May 2018 to £385,000 for Stephen Burns and £250,000 for Laurence Keen.

Non-Executive Directors (audited)
The table below sets out the single total figure of remuneration and breakdown for each Non-Executive Director:

Peter Boddy – Chairman

Nick Backhouse – Senior Independent 
Director, Chairman – Audit Committee

Ivan Schofield1

Claire Tiney – Chair –  
Remuneration Committee

Bill Priestley2

2018

Taxable 
benefits
£’000

–

–

–

–

–

Fees
£’000

101.5

50.7

45.0

45.7

–

Total
£’000

101.5

50.7

45.0

45.7

–

2017

Taxable 
benefits
£’000

–

–

–

–

–

Fees
£’000

80.0

50.0

–

45.0

–

Total
£’000

80.0

50.0

–

45.0

–

Ivan Schofield was appointed to the Board as a Non-Executive Director effective 1 October 2017.

1 
2  Bill Priestley was appointed to the Board as a representative of the Epiris shareholders in accordance with the provisions of the Relationship Agreement. The 

Company agreed to pay Electra Partners a fee of £50,000 per annum for so long as a Non-Executive Director appointed by the Epiris shareholders remained on the 
Board. Bill Priestley resigned from the Board on 7 April 2017 when Epiris sold all of its shareholding.

Additional information regarding single figure table (audited)
The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having regard to 
the business strategy, shareholder expectations, the markets in which the Group operates and external advice. To the extent that 
any performance condition is not met, the relevant part of the award will lapse. There is no retesting of performance.

Bonus awards (audited)
Total bonuses awarded to the Executive Directors in respect of FY2018 are £210,045 to Stephen Burns and £139,486 to  
Laurence Keen. In accordance with the policy, 65 per cent of the bonus was paid in cash, with the rest in shares deferred for  
a period of two years.

Performance for the FY2018 annual bonus awards was measured against a Group adjusted EBITDA bonus target, reconciled as 
Group adjusted EBITDA, £36.2m, as set out on page 36 and adjusted for any items which would not have been foreseen when 
setting the target. For FY2018 this adjustment had the impact of reducing Group adjusted EBITDA for bonus purposes to £35.76m. 
The Remuneration Committee uses this measure as it considers this to be an important measure of Group performance and it is 
consistent with how business performance is assessed internally by the Board. 

Governancehollywood bowl group plc63

As set out in the table below, based on the Group adjusted EBITDA bonus target performance over the year, the Remuneration 
Committee determined that the Executive Directors should be awarded 68.1 per cent of the maximum opportunity under the annual 
bonus plan:

Metric

Weighting

Threshold

On-target

Maximum

Actual

% vesting

Group adjusted EBITDA bonus target

100%

£33.73m

£35.50m

£37.28m

£35.76m

68.1%

Performance targets

Long-term incentives awarded in 2018 (audited)
Awards were made under the LTIP scheme on 6 February 2018. The following share awards as nil cost options were granted in 
accordance with the remuneration policy:

Director

Stephen Burns

Laurence Keen

Position

Chief Executive Officer

Chief Financial Officer

Number of 
share awards 
granted

130,256

88,574

The vesting of these awards will be based on adjusted EPS performance measured in the final year. The proportion of the awards 
vesting will be based on the following adjusted EPS targets and will vest three years from grant:

Adjusted EPS for the final year of the performance period

13.86 pence

13.86 pence – 14.85 pence

14.85 pence

Vesting

25%

Vesting determined on a straight-line basis

100%

Payments to past Directors/payments for loss of office (audited)
No payments were made to past Directors or for loss of office.

Statement of Directors’ shareholdings and share interests (audited)
The number of shares of the Company in which current Directors had a beneficial interest and details of long-term incentive 
interests as at 30 September 2018 are set out in the table below:

Outstanding scheme interests 30 September 2018

Beneficially owned shares

Unvested LTIP 
interests 
subject to 
performance 
conditions

Scheme 
interests not 
subject to 
performance 
measures1

Total shares 
subject to 
outstanding 
scheme 
interests

As at  
1 October  
2017

As at  
30 September 
2018

Total of  
all scheme 
interests and 
shareholdings 
at  
30 September 
2018

290,000
197,200

24,298
17,488

314,298
214,688

3,276,041
1,482,325

3,276,041
1,495,383

3,590,339
1,710,071

–
–
–
–

–
–
–
–

–
–
–
–

863,596
15,625
–
3,125

863,596
15,625
100,000
3,125

863,596
15,625
100,000
3,125

Executive Directors
Stephen Burns
Laurence Keen
Non-Executive Directors
Peter Boddy
Nick Backhouse
Ivan Schofield2
Claire Tiney

1  Sharesave awards that have not vested, Deferred bonus shares subject to holding period.
2   Share interests of Ivan Schofield include shares held by his spouse.

No changes in interests of the Executive or Non-Executive Directors set out above have taken place between 30 September 2018 
and the date of this report.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
64

ANNUAL REPORT ON REMUNERATION
CONTINUED

Directors’ share ownership guidelines (audited)
Shareholding requirements in operation at the Company are currently 200 per cent of base salary for the CEO and the CFO. 
Executive Directors are required to build their shareholdings over a reasonable amount of time, which would normally be five years. 
Non-Executive Directors are not subject to a shareholding requirement.

Director

Stephen Burns
Laurence Keen

Shareholding 
requirement 
(percentage 
of salary)

Current 
shareholding 
(percentage 
of salary)1

Beneficially 
owned shares 
held as at  
30 September 
2018

Shareholding 
requirement 
met?

200
200

1,881
1,322

3,276,041
1,495,383

Yes
Yes

1   The share price of 221.00 pence as at 30 September 2018 has been taken for the purpose of calculating the current shareholding as a percentage of salary. Unvested 

LTIP shares and options do not count towards satisfaction of the shareholding guidelines.

Executive Directors’ share plan interest movements during FY2018 (audited)
The tables below set out the Executive Directors’ interests in Deferred shares under the Annual Bonus Plan, and their interests in 
the LTIP Scheme and the Sharesave scheme. 

Awards under the Sharesave scheme are not subject to any performance conditions (other than continued employment on the 
vesting date). Deferred shares are not subject to any performance conditions or continued employment. The LTIP awards are 
subject to performance conditions as set out in the table below.

Face values for LTIP awards are calculated by multiplying the number of shares granted during FY2018 by the average share price 
for the five business days preceding the awards. Face value for the Sharesave scheme is calculated by reference to the exercise 
price of options granted in 2018. Deferred shares are acquired on behalf of the Executive Directors by the Company’s Employee 
Benefit Trust (EBT), which is provided with the appropriate post-tax value of the Deferred element of bonus awards to affect the 
acquisition. Legal title to the Shares is held by the EBT for a period of two years before being transferred to the Executive Directors.

Date of award

Vesting, 
exercise or 
release date

No. of 
shares/ 
awards held 
as at  
1 October 
2017

Awarded

Exercised/ 
vested

Lapsed

No. of 
awards held 
as at  
30 September 
2018

Grant/award 
price in 
pence 
(exercise 
price for 
sharesave)

Face value of 
awards 
granted 
during 
FY2017

Stephen Burns
Deferred shares
LTIP

Sharesave

Laurence Keen
Deferred shares
LTIP

Sharesave

02/01/2018 02/01/2020
27/02/2017 27/02/2020
06/02/2018 06/02/2021
01/02/2018 01/02/2021

–
159,744
–
–

21,677
–
130,256
2,621

02/01/2018 02/01/2020
27/02/2017 27/02/2020
06/02/2018 06/02/2021
01/02/2018 01/02/2021

–
108,626
–
–

14,867
–
88,574
2,621

–
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

21,677
159,744
130,256
2,621

14,867
108,626
88,574
2,621

£2.10
–
£1.95
£2.06

£2.10
–
£1.95
£2.06

£45,522
–
£254,000
£6,815

£31,220
–
£172,272
£6,815

LTIP awards vest on the basis of adjusted EPS performance measured in the final year of the performance period. Vesting of the 
awards shown in the table above will be based on the following adjusted EPS targets:

Award year

2017

2018

Vesting level

25%

Straight line between 25% and 100%

100%

12.25 pence

12.25 pence – 13.75 pence 13.75 pence

13.86 pence

13.86 pence – 14.85 pence 14.85 pence

Governancehollywood bowl group plc65

Chief Executive Officer historical remuneration
The table below sets out the total remuneration delivered to the Chief Executive Officer over the last three years, valued using 
the methodology applied to the single total figure of remuneration. The Remuneration Committee does not believe that the 
remuneration paid in earlier years as a private company bears any comparative value to that paid in its time as a public company 
and, therefore, the Remuneration Committee has chosen to disclose remuneration only for the two most recent financial years:

Chief Executive Officer

Total single figure (£’000)

Annual bonus payment level achieved (percentage of maximum opportunity)

LTIP vesting level achieved (percentage of maximum opportunity)

2018

536.1

68.1%

N/A

2017

514.6

100%

N/A

2016

301.4

N/A

N/A

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange in 2016.

Performance graph
The graph below shows the total shareholder return (TSR) performance of an investment of £100 in Hollywood Bowl Group plc’s 
shares from its listing in September 2016 to the end of the period, compared with £100 invested in the FTSE Small Cap Index over 
the same period. The FTSE Small Cap Index was chosen as a comparator because it represents a broad equity market index of 
which the Company is a constituent. The TSR was calculated in accordance with the DRR Regulations.

160

150

145

130

120

110

100

90

6
1
-
p
e
S

6
1
-
t
c
O

6
1
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o
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6
1
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a

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7
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7
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a
M

7
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A

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7
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7
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7
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8
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F

8
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a
M

8
1
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A

8
1
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a
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8
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8
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u

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8
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u
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8
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Hollywood Bowl

FTSE Small Cap

Change in remuneration of CEO compared to Group employees
The table below sets out the change in total remuneration paid to the CEO from 2016/17 to 2017/18 and the average percentage 
change from 2016/17 to 2017/18 for employees in the Group as a whole.

Stephen Burns

All Group employees1

% increase in element between from 2016/17 and 2017/18

Salary and fees

Taxable benefits

Annual bonus

5.4%

4.5%

5.4%

(5.3%)

(16.0%)

(19.3%)2

1  Reflects the change in average pay for all Group employees employed in both the financial year 2016/17 and the financial year 2017/18.
2  Reflects the change in the average bonus payout for eligible employees.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
66

ANNUAL REPORT ON REMUNERATION
CONTINUED

Relative importance of the spend on pay
The table below sets out the relative importance of spend on pay in FY2018 and FY2017 compared with other disbursements. 
All figures provided are taken from the relevant Company accounts.

Profit distributed by way of dividend

Overall spend on pay including Executive Directors

Disbursements 
from profit in 
FY2018
£m

Disbursements 
from profit in 
FY2017
£m

15.9

27.83

13.6

26.69

Percentage 
change

16.6

4.3

Shareholder voting at general meetings
The following table shows the results of the advisory vote on the Directors’ remuneration report at our Annual General Meeting 
held on 30 January 2018:

For (including discretionary)

Against

Votes withheld

Implementation of the Policy in FY2019
The Remuneration Committee proposes to implement the Policy for FY2019 as set out below:

Approval of the Directors’ 
remuneration report

Total number  
of votes

% of  
votes cast

90,651,943

5,292,269

–

94.48

5.52

–

Salary
The salaries for FY2019 are set out below: 

Name

Stephen Burns

Laurence Keen

Salary

20191

2018

Percentage 
change

£385,000

£254,000

£250,000

£172,720

52%

45%

1   Note that the salary increases for FY2019 shown above took effect from 1 May 2018, and are explained in the Remuneration Committee Chair’s statement on page 59. 
The Executive Directors’ salaries were not subject to a further increase in November 2018 when salaries of other members of the senior management team were reviewed.

Changes to Non-Executive Directors’ Fees
A 2 per cent increase to Non-Executive Director (excluding the Chairman) base fees has been included for FY2019. This is in 
line with increases throughout the business. The Chairman’s fee was increased with effect from 1 May 2018 as explained in the 
Remuneration Committee Chair’s statement on page 59, and was therefore not subject to a further review in November 2018. 
Breakdown of fee components will be as follows:

Chairman fee

Senior Independent Director fee

Base fee

Chairman of Audit Committee fee

Chair of Remuneration Committee fee

1  

Ivan Schofield base fee is set at £45,900 and was also subject to a 2 per cent increase for FY2019.

Benefits and pension
No changes are proposed to benefits or pension.

£130,000

£5,000

£46,6341

No additional fee

No additional fee

Annual bonus plan
The maximum bonus opportunity for the Executive Directors will remain at 100 per cent of salary. A maximum of 65 per cent of any 
bonus award may be paid in cash, with the balance awarded in deferred shares. Annual bonus outcomes will be determined based 
on achievement of financial targets alone.

Governancehollywood bowl group plc 
 
67

The Remuneration Committee considers that the detailed performance targets for the FY2019 annual bonus awards are 
commercially sensitive and that disclosing precise targets for the annual bonus plan in advance would not be in shareholder 
interests. Actual targets, performance achieved and awards made will be disclosed in the FY2019 Annual Report so that 
shareholders can fully assess the basis for any payouts under the annual bonus plan.

LTIP award
Awards will be made in FY2019 under the LTIP.
The LTIP awards for the Executive Directors will be:

 — CEO 100 per cent of salary; and
 — CFO 100 per cent of salary.

These awards will vest three years after grant, based upon the following adjusted earnings per share (EPS) and will be subject to a 
further two year holding period. The Committee believes these targets are no less challenging in relative terms than the targets set 
for the FY2018 awards.

Adjusted EPS for the final year of the performance period

15.19 pence

15.19 pence – 16.28 pence

16.28 pence

Vesting

25%

Vesting determined on a straight-line basis

100%

Adjusted EPS is defined as stated in the Company’s accounts and is subject to such adjustments as the Board in its discretion 
determines are fair and reasonable.

Composition and terms of reference of the Remuneration Committee
The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the Policy and for 
determining specific packages for the Chairman, Executive Directors and such other senior employees of the Group as the Board 
may determine from time to time. The terms of reference for the Remuneration Committee were amended during the year to 
reflect the new UK Corporate Governance Code, and are available on the Company’s website, www.hollywoodbowlgroup.com,  
and from the Company Secretary at the registered office.

All members of the Remuneration Committee are Non-Executive Directors. Claire Tiney (Chair) and Nick Backhouse, who are 
both independent Non-Executive Directors, were appointed on 14 June 2016. Ivan Schofield joined the Remuneration Committee 
effective 1 October 2017. The Remuneration Committee receives assistance from the Chairman, CEO, CFO and Company Secretary, 
who attend meetings by invitation, except when issues relating to their own remuneration are being discussed. The Remuneration 
Committee met four times during the year. All members attended each meeting.

Advisers to the Remuneration Committee
During the financial year, the Committee received advice from PwC who were retained as external independent advisers to the 
Committee. PwC advised the Company on all aspects of the remuneration policy for the Executive Directors and members of the 
executive team, including the grant of the LTIP award.

The Remuneration Committee is satisfied that the advice received was objective and independent. PwC is a member of the 
Remuneration Consultants Group and the voluntary code of conduct of that body is designed to ensure objective and independent 
advice is given to remuneration committees.

PwC received fees of £33,200 for its advice during the year to 30 September 2018. 

On behalf of the Board

Claire Tiney

Chair of the Remuneration Committee
10 December 2018

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
68

DIRECTORS’ REPORT

The Directors present their report for the year ended 30 September 2018. Additional information which is incorporated by 
reference into this Directors’ report, including information required in accordance with the Companies Act 2006 and the Listing 
Rule 9.8.4R of the UK Financial Conduct Authority’s Listing Rules, can be located as follows:

Disclosure

Future business developments

Greenhouse gas emissions

Employee involvement

Location

Strategic Report – pages 10 to 43

Sustainability – page 42 

Sustainability – pages 40 and 41

Financial risk management objectives and policies  
(including hedging policy and use of financial instruments)

Note 29 to the financial statements – pages 103 to 105

Details of long-term incentive schemes

Directors’ Remuneration Report – pages 63 and 67

Directors’ responsibilities statement

Page 71

Directors
The Directors of the Company who held office during the year are:

Peter Boddy (Chairman)

Stephen Burns (Chief Executive Officer)

Laurence Keen (Chief Financial Officer)

Nick Backhouse (Senior Independent Director)

Claire Tiney (Non-Executive Director)

Ivan Schofield (Non-Executive Director)

The roles and biographies of the Directors in office as at the date of this report are set out on pages 46 and 47.

Results and dividend
The results for the year are set out in the consolidated income statement on page 77. The Directors recommend the payment of a 
final dividend of 4.23 pence per share on 27 February 2019 subject to approval at the AGM on 31 January 2019, with a record date 
of 1 February 2019.

Given the Group’s financial position the Directors are recommending a special dividend of 4.33 pence per share to be paid on 
27 February 2019, subject to approval at the AGM on 31 January 2019, with a record date of 1 February 2019.

Articles of Association
The rules governing the appointment and replacement of Directors are set out in the Company’s Articles of Association.  
The Articles of Association may be amended by a special resolution of the Company’s shareholders.

Share capital
Details of the Company’s share capital, including changes during the year, are set out in note 22 to the Financial Statements.  
As at 30 September 2018, the Company’s share capital consisted of 150,000,000 Ordinary shares of one pence each.

Ordinary shareholders are entitled to receive notice of, and to attend and speak at, any general meeting of the Company. On a show 
of hands, every shareholder present in person or by proxy (or being a corporation represented by a duly authorised representative) 
shall have one vote, and on a poll every shareholder who is present in person or by proxy shall have one vote for every share of 
which he or she is the holder. The Notice of Annual General Meeting specifies deadlines for exercising voting rights and appointing 
a proxy or proxies.

Other than the general provisions of the Articles of Association (and prevailing legislation), there are no specific restrictions on 
the size of a holding or on the transfer of the Ordinary shares. The restrictions on certain Directors and senior managers of the 
Company (the Management Selling Shareholders) as a result of the Management Selling Shareholders entering into a lock-in deed 
with the Company and its sponsor (Investec) restricting the transfer of the legal and/or beneficial interest in Ordinary shares held 
by the Management Selling Shareholders immediately after admission for a period of two years ended on 16 September 2018.

The Directors are not aware of any agreements between holders of the Company’s shares that may result in the restriction of the 
transfer of securities or of voting rights. No shareholder holds securities carrying any special rights or control over the Company’s 
share capital. Shares held by the Company’s Employee Benefit Trust rank pari passu with the shares in issue and have no special 
rights, but voting rights and rights of acceptance of any offer relating to the shares rest with the plan’s Trustees and are not 
exercisable by employees.

Governancehollywood bowl group plc69

Authority for the Company to purchase its own shares
Subject to authorisation by shareholder resolution, the Company may purchase its own shares in accordance with the Act. Any 
shares which have been bought back may be held as treasury shares or cancelled immediately upon completion of the purchase.

At the Company’s AGM held on 30 January 2018, the Company was generally and unconditionally authorised by its shareholders to 
make market purchases (within the meaning of section 693 of the Companies Act 2006) of up to a maximum of 15,000,000 of its 
Ordinary shares. The Company has not repurchased any of its Ordinary shares under this authority, which is due to expire at the 
AGM to be held on 31 January 2019, and accordingly has an unexpired authority to purchase up to 15,000,000 Ordinary shares with 
a nominal value of £150,000.00.

Directors’ interests
The number of Ordinary Shares of the Company in which the Directors were beneficially interested as at 30 September 2018 are set 
out in the Directors’ remuneration report on page 64.

Directors’ indemnities
The Company’s Articles of Association (the ‘Articles’) provide, subject to the provisions of UK legislation, an indemnity for Directors 
and officers of the Company and the Group in respect of liabilities they may incur in the discharge of their duties or in the exercise 
of their powers.

Directors’ and officers’ liability insurance cover is maintained by the Company and is in place in respect of all the Company’s 
Directors at the date of this report. The Company reviews its level of cover on an annual basis.

Compensation for loss of office
The Company does not have any agreements with any Executive Director or employee that would provide compensation for loss 
of office or employment resulting from a takeover except that provisions of the Company share schemes may cause options and 
awards outstanding under such schemes to vest on a takeover. Further information is provided in the Directors’ remuneration 
policy as described in full in the 2016 Annual Report which is available on the Company’s website www.hollywoodbowlgroup.com.

Significant interests
The table below shows the interests in shares (whether directly or indirectly held) notified to the Company in accordance with the
Disclosure Guidance and Transparency Rules as at 30 September 2018 and 5 December 2018 (being the latest practicable date 
prior to publication of the Annual Report):

Name of Shareholder

Aggregate of Standard Life Aberdeen plc affiliated investment 
management entities with delegated voting rights on behalf of 
multiple managed portfolios

Ameriprise Financial, Inc. and its group

AXA Investment Managers

GLG Partners LP

Schroders plc

J O Hambro Capital Management Limited

Invesco Ltd

SFM UK Management LLP

Canaccord Genuity

Degroof Petercam Asset Management SA

At 30 September 2018

At 5 December 2018

Number  
of Ordinary 
shares of 
1 pence  
each held

Percentage of 
total voting 
rights held

Number  
of Ordinary 
shares of 
1 pence  
each held

Percentage of 
total voting 
rights held

15,260,329

10.17%

16,955,290

11.30%

8,920,471

7,783,664

7,640,989

7,497,039

7,343,387

7,273,837

7,181,539

5,389,850

4,693,356

5.95%

5.19%

5.09%

5.00%

4.90%

4.84%

4.79%

3.59%

3.13%

8,920,471

7,783,664

6,056,883

7,497,039

7,343,387

7,273,837

7,181,539

5,389,850

4,693,356

5.95%

5.19%

4.04%

5.00%

4.90%

4.84%

4.79%

3.59%

3.13%

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201870

DIRECTORS’ REPORT
CONTINUED

Employee involvement and policy regarding disabled persons
The Group actively encourages employee involvement and consultation and places emphasis on keeping its employees informed 
of the Group’s activities and financial performance by such means as employee briefings and publication (via the Group’s intranet) 
to all staff of relevant information and corporate announcements. The Group also publishes a weekly staff bulletin. Further 
information about employees, including how they are incentivised, can be found in the Sustainability section on page 40.

Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of a member of staff becoming disabled, every effort is made to ensure that their employment with the 
Group continues and that appropriate training is arranged. It is the policy of the Group that the training, career development and 
promotion of a disabled member of staff should, as far as possible, be identical to that of other employees.

Political donations
The Company did not make any political donations during the year.

Change of control – significant agreements
There are a number of agreements that may take effect after, or terminate upon, a change of control of the Company, such as 
commercial contracts, bank loan agreements and property lease arrangements. None of these are considered to be significant  
in terms of their likely impact on the business as a whole.

Audit information
Each of the Directors at the date of the approval of this report confirms that:

 — so far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
 — the Director has taken all the reasonable steps that he/she ought to have taken as a Director to make himself/herself aware 

of any relevant audit information and to establish that the Company’s auditors are aware of the information.

The confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

Auditors
KPMG has indicated their willingness to continue in office and a resolution seeking to re-appoint KPMG will be proposed at the 
forthcoming AGM.

Annual General Meeting
The 2019 AGM of the Company will be held at Investec Bank plc, 30 Gresham Street, London EC2V 7QP on 31 January 2019 at 
9.30am. The notice convening the meeting, together with details of the business to be considered and explanatory notes for each 
resolution, will be published separately and will be available on the Company’s website and distributed to shareholders who have 
elected to receive hard copies of shareholder information.

The Strategic Report on pages 10 to 43 and this Directors’ Report have been drawn up and presented in accordance with, and in 
reliance upon, applicable English company law and any liability of the Directors in connection with these reports shall be subject to 
the limitations and restrictions provided by such law.

By order of the Board

Laurence Keen

Chief Financial Officer
10 December 2018

Governancehollywood bowl group plc71

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for preparing the Annual Report and the Group and Parent Company Financial Statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare Group and Parent Company Financial Statements for each financial year. Under that 
law, they are required to prepare the Group Financial Statements in accordance with International Financial Reporting Standards as 
adopted by the European Union (IFRS as adopted by the EU) and applicable law and have elected to prepare the Parent Company 
Financial Statements in accordance with UK Accounting Standards, including FRS 102 the Financial Reporting Standard applicable in 
the UK and Republic of Ireland.

Under company law, the Directors must not approve the Financial Statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Parent Company and of their profit or loss for that period. In preparing each of the 
Group and Parent Company Financial Statements, the Directors are required to:

 — select suitable accounting policies and then apply them consistently;
 — make judgements and estimates that are reasonable, relevant, reliable and prudent;
 — for the Group Financial Statements, state whether they have been prepared in accordance with IFRS as adopted by the EU;
 — for the Parent Company Financial Statements, state whether applicable UK accounting standards have been followed, subject to 

any material departures disclosed and explained in the Parent Company Financial Statements; 

 — assess the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going 

concern; and

 — use the going concern basis of accounting unless they either intend to liquidate the Group or the Parent Company or to cease 

operations, or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Parent 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Parent Company and that 
enable them to ensure that its Financial Statements comply with the Companies Act 2006. They are responsible for such internal 
control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error, and have general responsibility for taking such steps as are reasonably open to them to safeguard 
the assets of the Group and to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report, Directors’ Report, 
Directors’ Remuneration Report and Corporate Governance report that complies with that law and those regulations.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Responsibility statement of the Directors in respect of the Annual Financial Report We confirm that to the best of our knowledge:

 — the Financial Statements, prepared in accordance with the applicable set of accounting standards, give a true and fair view of  
the assets, liabilities, financial position and profit or loss of the Company and the undertakings included in the consolidation 
taken as a whole; and

 — the Strategic Report includes a fair review of the development and performance of the business and the position of the issuer 
and the undertakings included in the consolidation taken as a whole, together with a description of the principal risks and 
uncertainties that they face.

We consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s position and performance, business model and strategy.

By order of the Board

Stephen Burns

Chief Executive Officer
10 December 2018

Laurence Keen

Chief Financial Officer
10 December 2018

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
 
72

INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF HOLLY WOOD BOWL GROUP PLC

1. Our opinion is unmodified
We have audited the financial statements of Hollywood Bowl Group plc (the Company) for the year ended 30 September 
2018 which comprise the Consolidated Statement of Comprehensive Income, Consolidated Statement of Financial Position, 
Consolidated Statement of Changes in Equity, Consolidated Statement of Cash Flows, Company Statement of Financial Position, 
Company Statement of Changes in Equity, Company Statement of Cash Flows and the related notes, including the accounting 
policies in note 2.

In our opinion:

 — the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 

30 September 2018 and of the Group’s profit for the year then ended;

 — the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards as 

adopted by the European Union (‘IFRSs as adopted by the EU’);

 — the parent Company financial statements have been properly prepared in accordance with UK accounting standards, including 

FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland; and

 — the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

the Group financial statements, Article 4 of the IAS Regulation.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law. Our responsibilities 
are described below. We believe that the audit evidence we have obtained is a sufficient and appropriate basis for our opinion. Our 
audit opinion is consistent with our report to the audit committee.

We were appointed as auditor by the directors on 2 June 2016. The period of total uninterrupted engagement is for the 3 financial 
years ended 30 September 2018. Prior to that we were also auditor to the Group’s previous parent company, but which, being unlisted, 
was not a public-interest entity. We have fulfilled our ethical responsibilities under, and we remain independent of the Group in 
accordance with, UK ethical requirements including the FRC Ethical Standard as applied to listed public interest entities. No non-audit 
services prohibited by that standard were provided.

Overview

Materiality: 
Group financial statements as a whole

Coverage

Risks of material misstatement

Recurring risk

£1.1m (2017: £0.8m)
4.7% of Group profit before tax  
(2017: 4% of normalised Group before tax)

100% (2017: 100%)

vs 2017

New: Revenue recognition

Recoverability of parent’s investment in 
subsidiaries/amounts due from group entities





2. Key audit matters: our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial 
statements and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified 
by us, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and 
directing the efforts of the engagement team. We summarise below the key audit matters, in arriving at our audit opinion above, 
together with our key audit procedures to address those matters and, as required for public interest entities, our results from those 
procedures. These matters were addressed, and our results are based on procedures undertaken, in the context of, and solely 
for the purpose of, our audit of the financial statements as a whole, and in forming our opinion thereon, and consequently are 
incidental to that opinion, and we do not provide a separate opinion on these matters.

Governancehollywood bowl group plc73

The risk

Our response

Revenue recognition

(Group: £121m; 2017: £114m)

Refer to page 83 (accounting 
policy) and page 89 (financial 
disclosures).

Low risk, high value
Revenue recognition is considered 
to be the area that had the greatest 
effect on our overall audit due to 
its materiality in the context of the 
Group financial statements, although 
its recognition itself is not subject 
to a significant judgement, or other 
specific risks.

Recoverability of 
parent company’s 
investment in 
subsidiaries/ 
amounts due from 
group entities

(£123m; 2017: £124m)

Refer to page 108 (accounting 
policy) and page 110 and 111 
(financial disclosures).

Low risk, high value
The carrying amount of the parent 
company’s investments in subsidiaries 
and amounts due from group entities 
represents 99.9% (2017:99.9%) of 
the company’s total assets. Their 
recoverability is not at a high risk of 
significant misstatement or subject to 
significant judgement. However, due to 
their materiality in the context of the 
parent company financial statements, 
this is considered to be the area that 
had the greatest effect on our overall 
parent company audit.

 — Understanding of process and controls: We understood from management, 
and observed the process and controls around revenue recognition and cash.

 — Trend analysis: We performed a risk assessment trend analysis of monthly 

revenues for the past two years, and monthly deferred income balances for the 
past year, and enquired into exceptions that are not in line with our expectations.

 — Cut-off tests: We performed the following tests to assess whether revenues 

in the last week of the year ended 30 September 2018 have been appropriately 
recognised and do not include revenues that relate to the year ended 30 
September 2019:
a)  Obtaining an external confirmation from the amusement supplier, of the total 
amusement cash taking in the last week of the year, and comparing it to that 
recorded by management;

b)  Reconciliation of the last week’s bowling and food & drinks revenue to that 

declared by the centres, and testing of any significant variances; and 

c)  Agreeing a sample of journals relating to the last week’s bowling and food & 

drinks revenues to sales and cash declared by the centres.

 — Revenue to cash reconciliation: We formed an expectation of revenue for 

the year based upon cash receipts and compared our expectation to the actual 
revenue recognised. Within this test, we:
a)  Agreed a sample of cash receipts within the reconciliation to bank 

statements, and 

b)  Understood and tested all the material reconciling items.

Our results
 — We found the revenues recognised within the financial statements to 

be appropriate.

Our procedures included:

 — Historical comparisons: We assessed the reasonableness of the budgets by 

considering the historical accuracy of the previous forecasts;

 — Benchmarking assumptions: We compared the Group’s assumptions to 

externally derived and historical data, as well as our own assessments in relation 
to key inputs, in particular the growth and discount rates;

 — Sensitivity analysis: We performed breakeven analysis on the key assumptions 

noted above to assess whether a reasonably possible change in these 
assumptions could trigger an impairment charge; and

 — Comparing valuations: We compared the sum of the discounted cash flows 
to the Group’s market capitalisation to assess the reasonableness of those 
cash flows.

Our results
 — We found the Group’s assessment of the recoverable amount of parent 
company’s investment in subsidiaries and group debtor balances to 
be acceptable.

We continue to perform procedures over recoverability of Group goodwill and property, plant & equipment. However, following a 
consistently reasonable headroom despite sensitivity analysis of the key assumptions within the impairment model, we have not 
assessed these as the most significant risks in our current year audit and, therefore, it is not separately identified in our report this year.

3. Our application of materiality and an overview of the scope of our audit
Materiality for the Group financial statements as a whole was set at £1.1m (2017: £0.8m), determined with reference to a benchmark 
of Group profit before tax, of which it represents 4.7% (2017: 4% of adjusted profit before tax, group profit before tax normalised to 
exclude the write-down of property, plant and equipment of £0.3m).

Materiality for the parent company financial statements as a whole was set at £1m (2017: £0.8m), determined with reference to a 
benchmark of company net assets, of which it represents 1% (2017: 0.7%).

We agreed to report to the Audit Committee any corrected or uncorrected identified misstatements exceeding £55,000 in addition 
to other identified misstatements that warranted reporting on qualitative grounds.

For both the current and prior year, the Group audit team performed the audit of the Group as if it was a single aggregated set 
of financial information, at the Group’s head office in Hemel Hempstead. Both the current and audit was performed using the 
materiality level set out on this page and covered 100% of the Group’s profit before tax, total revenues and total assets.

Our audit of the parent company was undertaken to the materiality level specified above and was all performed at the company’s 
head office in Hemel Hempstead.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201874

INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF HOLLY WOOD BOWL GROUP PLC
CONTINUED

Profit before tax 
£23.9m (2017: £21.1m)

Group Materiality
£1.1m (2017: £0.8m)

Profit before tax 

Group materiality

4. We have nothing to report on going concern
We are required to report to you if:

£55,000
Misstatements reported to the 
audit committee (2017: £40,000)

 — we have anything material to add or draw attention to in relation to the directors’ statement in note 2 to the financial statements 

on the use of the going concern basis of accounting with no material uncertainties that may cast significant doubt over the 
Group and Company’s use of that basis for a period of at least twelve months from the date of approval of the financial 
statements; or

 — the related statement under the Listing Rules set out on page 33 is materially inconsistent with our audit knowledge.

We have nothing to report in these respects.

5. We have nothing to report on the other information in the Annual Report
The directors are responsible for the other information presented in the Annual Report together with the financial statements. 
Our opinion on the financial statements does not cover the other information and, accordingly, we do not express an audit opinion 
or, except as explicitly stated below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether, based on our financial statements audit work, 
the information therein is materially misstated or inconsistent with the financial statements or our audit knowledge. Based solely 
on that work we have not identified material misstatements in the other information.

Strategic report and directors’ report
Based solely on our work on the other information:

 — we have not identified material misstatements in the strategic report and the directors’ report;
 — in our opinion the information given in those reports for the financial year is consistent with the financial statements; and
 — in our opinion those reports have been prepared in accordance with the Companies Act 2006.

Directors’ remuneration report
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

Governancehollywood bowl group plc75

Disclosures of principal risks and longer-term viability
Based on the knowledge we acquired during our financial statements audit, we have nothing material to add or draw attention to in 
relation to:

 — the directors’ confirmation within the Viability Statement on page 33 that they have carried out a robust assessment of the principal 

risks facing the Group, including those that would threaten its business model, future performance, solvency and liquidity;

 — the Principal Risks disclosures describing these risks and explaining how they are being managed and mitigated; and
 — the directors’ explanation in the Viability Statement of how they have assessed the prospects of the Group, over what period 
they have done so and why they considered that period to be appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

Under the Listing Rules we are required to review the Viability Statement. We have nothing to report in this respect.

Corporate governance disclosures
We are required to report to you if:

 — we have identified material inconsistencies between the knowledge we acquired during our financial statements audit and the 
directors’ statement that they consider that the annual report and financial statements taken as a whole is fair, balanced and 
understandable and provides the information necessary for shareholders to assess the Group’s position and performance, 
business model and strategy; or

 — the section of the annual report describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee; or

 — a corporate governance statement has not been prepared by the company.

We are required to report to you if the Corporate Governance Statement does not properly disclose a departure from the eleven 
provisions of the UK Corporate Governance Code specified by the Listing Rules for our review.

We have nothing to report in these respects.

Based solely on our work on the other information described above:

 — with respect to the Corporate Governance Report disclosures about internal control and risk management systems in relation to 

financial reporting processes and about share capital structures:
 > we have not identified material misstatements therein; and
 > the information therein is consistent with the financial statements; and

 — in our opinion, the Corporate Governance Report has been prepared in accordance with relevant rules of the Disclosure 

Guidance and Transparency Rules of the Financial Conduct Authority.

6. We have nothing to report on the other matters on which we are required to report by exception
Under the Companies Act 2006, we are required to report to you if, in our opinion:

 — adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been 

received from branches not visited by us; or

 — the Parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 

agreement with the accounting records and returns; or

 — certain disclosures of directors’ remuneration specified by law are not made; or
 — we have not received all the information and explanations we require for our audit.

We have nothing to report in these respects.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
76

INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF HOLLY WOOD BOWL GROUP PLC
CONTINUED

7. Respective responsibilities
Directors’ responsibilities
As explained more fully in their statement set out on page 71, the directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair view; such internal control as they determine is necessary to 
enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error; assessing 
the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern; 
and using the going concern basis of accounting unless they either intend to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud, other irregularities, or error, and to issue our opinion in an auditor’s report. Reasonable 
assurance is a high level of assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements can arise from fraud, other irregularities or error and are considered 
material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of the financial statements. The risk of not detecting a material misstatement resulting from fraud or other irregularities 
is higher than for one resulting from error, as they may involve collusion, forgery, intentional omissions, misrepresentations, or the 
override of internal control and may involve any area of law and regulation not just those directly affecting the financial statements.

A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.

Irregularities – ability to detect
We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial statements 
from our sector experience and through discussion with the directors (as required by auditing standards), and from inspection of 
the group’s regulatory and legal correspondence.

We had regard to laws and regulations in areas that directly affect the financial statements including financial reporting (including 
related company legislation) and taxation legislation. We considered the extent of compliance with those laws and regulations as 
part of our procedures on the related financial statement items.

With the exception of any known or possible non-compliance, and as required by auditing standards, our work in respect of 
these was limited to enquiry of the directors and other management, and inspection of regulatory and legal correspondence. We 
considered the effect of any known or possible non-compliance in these areas as part of our procedures on the related financial 
statement items.

We communicated identified laws and regulations throughout our team and remained alert to any indications of non-compliance 
throughout the audit.

As with any audit, there remained a higher risk of non-detection of non-compliance with relevant laws and regulations (irregularities), 
as these may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls.

8. The purpose of our audit work and to whom we owe our responsibilities
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members, as a body, for our audit work, for this report, or for 
the opinions we have formed.

Peter Selvey (Senior Statutory auditor)
for and on behalf of KPMG LLP, Statutory auditor
Chartered Accountants 
58 Clarendon Road 
Watford WD17 1DE
10 December 2018

Governancehollywood bowl group plc 
 
CONSOLIDATED STATEMENT 
OF COMPREHENSIVE INCOME
YEAR ENDING 30 SEPTEMBER 2018

77

Revenue
Cost of sales

Gross profit
Administrative expenses
Other income

Operating profit

 Underlying operating profit
 Exceptional items

Finance income
Finance expenses
Movement in derivative financial instrument

Profit before tax
Tax expense

Profit for the year attributable to equity shareholders
Other comprehensive income

Total comprehensive income for the year attributable to 
equity shareholders

Basic earnings per share (pence)
Diluted earnings per share (pence)

30 September 
2018 
£’000

30 September 
2017 
£’000

120,548
(16,748)

103,800
(78,908)
–

24,892

25,010
(118)

18
(976)
–

23,934
(5,150)

18,784
–

18,784

12.52
12.49

113,968
(15,349)

98,619
(76,498)
80

22,201

22,204
(3)

12
(1,158)
55

21,110
(2,848)

18,262
–

18,262

12.17
12.17

Note

 3

6

5

9
9

10

11
11

The accompanying notes on pages 81 to 105 form an integral part of these Financial Statements.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201878

CONSOLIDATED STATEMENT 
OF FINANCIAL POSITION
AS AT 30 SEPTEMBER 2018

ASSETS
Non-current assets
Property, plant and equipment
Intangible assets

Current assets
Cash and cash equivalents
Trade and other receivables
Inventories

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Loans and borrowings
Corporation tax payable

Non-current liabilities
Other payables
Loans and borrowings
Deferred tax liabilities
Accruals and provisions

Total liabilities

NET ASSETS

Equity attributable to shareholders
Share capital
Merger reserve
Retained earnings

TOTAL EQUITY

30 September 
2018 
£’000

30 September 
2017 
£’000

Note

12
13

15
16
17

18
20

18
20
21
19

22
23
23

41,077
78,648

39,709
78,867

119,725

118,576

26,042
6,563
1,254

33,859

21,894
7,144
1,189

30,227

153,584

148,803

16,626
1,380
2,840

20,846

7,616
26,763
487
2,934

37,800

58,646

94,938

16,857
1,380
2,461

20,698

6,145
28,143
746
3,308

38,342

59,040

89,763

1,500
(49,897)
143,335

94,938

1,500
(49,897)
138,160

89,763

The accompanying notes on pages 81 to 105 form an integral part of these Financial Statements. 

These Financial Statements were approved by the Board of Directors on 10 December 2018.

Signed on behalf of the Board

Laurence Keen

Chief Financial Officer
Company Registration Number 10229630

Financial Statementshollywood bowl group plcCONSOLIDATED STATEMENT   
OF CHANGES IN EQUIT Y 
FOR THE YEAR ENDED 30 SEPTEMBER 2018

79

Equity at 30 September 2016
Share capital reorganisation 
Dividends paid
Share-based payments (note 27)
Profit for the period

Equity at 30 September 2017

Dividends paid
Share-based payments (note 27)
Profit for the period

Share 
capital 
£’000

 71,512 
(70,012)
–
–
–

1,500

–
–
–

Equity at 30 September 2018

1,500

Share
premium
 £’000

 51,832 
(51,832)
–
–
–

–

–
–
–

–

Merger
 reserve 
£’000

(49,897) 

–
–
–
–

(49,897)

–
–
–

(49,897)

Capital 
redemption
 reserve
 £’000

 99 
(99)
–
–
–

–

–
–
–

–

Retained 
earnings 
£’000

 817 
121,943
(2,985)
123
18,262

138,160

(13,964)
355
18,784

143,335

Total 
£’000

 74,363
–
(2,985)
123
18,262

89,763

(13,964)
355
18,784

94,938

The accompanying notes on pages 81 to 105 form an integral part of these Financial Statements.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201880

CONSOLIDATED STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 30 SEPTEMBER 2018

Cash flows from operating activities
Profit before tax
Adjusted by:
Depreciation
Amortisation of intangible assets
Net interest expense
Loss on disposal of property, plant and equipment and software
Movement on derivative financial instrument
Share-based payments

Operating profit before working capital changes
Increase in inventories
Decrease in trade and other receivables
Decrease in payables and provisions

Cash inflow generated from operations
Interest received
Income tax paid – corporation tax
Interest paid

Net cash inflow from operating activities

Investing activities
Purchase of property, plant and equipment
Purchase of intangible assets
Sale of assets

Net cash used in investing activities

Cash flows from financing activities
Repayment of bank loan
Dividends paid

Net cash flows used in financing activities

Net change in cash and cash equivalents for the period
Cash and cash equivalents at the beginning of the period 

Cash and cash equivalents at the end of the period

15

The accompanying notes on pages 81 to 105 form an integral part of these Financial Statements. 

 30 September 
2018
£’000

 30 September 
2017
£’000

Note

23,934

21,110

12
13

10,494
504
958
148
–
355

36,393
(65)
581
(709)

36,200
19
(5,030)
(625)

30,564

(10,687)
(289)
24

(10,952)

(1,500)
(13,964)

(15,464)

4,148
21,894

26,042

9,990
540
1,145
640
(55)
123

33,493
(171)
2,490
(3,035)

32,777
12
(2,905)
(975)

28,909

(13,551)
(196)
493

(13,254)

–
(2,985)

(2,985)

12,670
9,224

21,894

Financial Statementshollywood bowl group plcNOTES TO THE FINANCIAL STATEMENTS

81

1. General information
Hollywood Bowl Group plc (together with its subsidiaries, the Group) is a public limited company whose shares are publicly traded on 
the London Stock Exchange and is incorporated and domiciled in England and Wales. The registered office of the Parent Company is 
Focus 31, West Wing, Cleveland Road, Hemel Hempstead, HP2 7BW, United Kingdom. The registered Company number is 10229630. 
A list of the company’s subsidiaries is presented in note 14.

The Group’s principal activities are that of the operation of ten-pin bowling centres as well as the development of new centres and 
other associated activities.

The Directors of the Group are responsible for the consolidated Financial Statements.

2. Accounting policies
The principal accounting policies applied in the consolidated Financial Statements are set out below. These accounting policies 
have, unless otherwise stated, been applied consistently to all periods presented in these consolidated Financial Statements. 
The financial information presented is as at and for the financial years ended 30 September 2018 and 30 September 2017.

Statement of compliance
The consolidated Financial Statements have been prepared in accordance with International Financial Reporting Standards as 
adopted for use in the EU (EU-IFRS), International Financial Reporting Interpretations Committee (IFRIC) interpretations and with 
those parts of the Companies Act 2006 applicable to companies reporting under EU-IFRS. The functional currency of each entity in 
the Group is Pounds Sterling. The consolidated Financial Statements are presented in Pounds Sterling and all values are rounded to 
the nearest thousand, except where otherwise indicated.

Basis of preparation
The consolidated Financial Statements have been prepared on a going concern basis under the historical cost convention as 
modified by the recognition of certain financial assets/liabilities (including derivative instruments) at fair value through the 
statement of comprehensive income.

The Company has elected to prepare its Financial Statements in accordance with FRS 102, the Financial Reporting Standard 
applicable in the UK and Republic of Ireland. On publishing the parent Company Financial Statements here together with the Group 
Financial Statements, the Company has taken advantage of the exemption in s408 of the Companies Act 2006 not to present its 
individual statement of comprehensive income and related notes that form a part of these approved Financial Statements.

Judgements made by the Directors, in the application of these accounting policies, that have significant effect on the Financial 
Statements and estimates with a significant risk of material adjustment in the next year are discussed on pages 88 and 89.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201882

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

2. Accounting policies continued
Standards issued not yet effective
During the year, a number of amendments to IFRS became effective and were adopted by the Group, none of which had a material 
impact on the Group’s net cash flows, financial position, total comprehensive income or earnings per share. 

At the date of authorisation of this financial information, certain new standards, amendments and interpretations to existing 
standards applicable to the Group have been published but are not yet effective, and have not been adopted early by the Group. 
These are listed below:

Applicable for 
financial years 
beginning on/after

1 January 2018

1 January 2018

1 January 2019

Standard/interpretation

Content

IFRS 9 ‘Financial 
Instruments’ (2009) 
and amendment

IFRS 15 ‘Revenue 
from Contracts with 
Customers’

IFRS 16 ‘Leases’

IFRS 9 ‘Financial Instruments’ is effective for periods commencing on or after 1 January 
2018. IFRS 9 is a replacement for IAS 39 ‘Financial Instruments’ and covers three 
distinct areas. Phase 1 contains new requirements for the classification and 
measurement of financial assets and liabilities. Phase 2 relates to the impairment of 
financial assets and requires the calculation of impairment on an expected loss basis 
rather than the current incurred loss basis. Phase 3 relates to less stringent 
requirements for general hedge accounting. There will be no significant impact on the 
Group’s accounting for financial assets or liabilities as a result of IFRS 9. 

IFRS 15 ‘Revenue from Contracts with Customers’, replaces IAS 18 ‘Revenues’, and 
introduces a five-step approach to revenue recognition based on performance 
obligations in customer contracts. Management has assessed the effects of applying 
the new standard on the Group’s Financial Statements and has not identified any 
further significant areas that will be affected.

IFRS 16 sets out the principles for the recognition, measurement, presentation and 
disclosure of leases for both parties to a contract, ie the customer (lessee) and the 
supplier (lessor). It will result in almost all leases being recognised on the balance 
sheet, as the distinction between operating and finance leases is removed. Under the 
new standard, an asset (the right to use the leased item) and a financial liability to pay 
rentals are recognised. The standard will affect the accounting for the Group’s 
operating leases and will result in a material decrease in operating lease rental costs; 
material increases in depreciation and finance costs; a decrease in profit before and 
after tax; a decrease in net assets; and recognition of lease assets and liabilities.

The Group plans to adopt IFRS 16 using the modified retrospective approach. 

During the next financial year, the Group will finalise this work and set out accounting 
policies and procedures for leases. Until the impact assessment is completed, it is 
not practical to provide a reasonable estimate of the financial effect of IFRS16.

As at the reporting date, the Group has non-cancellable operating lease 
commitments of £210.4m, see note 24.

Financial Statementshollywood bowl group plc83

2. Accounting policies continued
Basis of consolidation
The consolidated financial information incorporates the Financial Statements of the Company and all of its subsidiary undertakings. 
The Financial Statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting policies. 
Acquisitions are accounted for under the acquisition method from the date control passes to the Group. On acquisition, the assets 
and liabilities and contingent liabilities of a subsidiary are measured at their fair values at the date of acquisition. Any excess of the cost 
of acquisition over the fair values of the identifiable net assets acquired is recognised as goodwill.

Going concern
The Group has considerable financial resources. At 30 September 2018, it had cash balances of £26.0m and undrawn financing 
facilities of £10.0m which are available to fund new centres, capital expenditure and working capital.

In their consideration of going concern, the Directors have reviewed the Group’s future cash forecasts and profit projections, 
which are based on past experience and the projected opening programme of an average of two new centres per annum. The 
Directors are of the opinion that the Group’s forecasts and projections, taking into account reasonably possible changes in trading 
performance, show that the Group is able to operate within its current facilities and comply with its banking covenants for the 
foreseeable future.

Taking the above into consideration and also the principal risks, the Directors consider it appropriate to adopt the going concern 
basis of accounting in preparing the Financial Statements. 

The Directors have made this assessment after consideration of three-year budgeted cash flows and related assumptions, and in 
accordance with the FRC’s Guidance on Risk Management, Internal Control and related Financial and Business Reporting.

Revenue recognition
Revenue is the total amount receivable by the Group for goods supplied, excluding VAT and discounts.

Revenue for food and drink is recognised when the risks and rewards of owning the product have been transferred to the buyer at 
the point of sale, which is when cash is received. Revenue arising from bowling is recognised when the customer actually plays, with 
deposits paid in advance being held on the balance sheet until that time and then recognised as income. Revenue for amusements 
is recognised when the cash is collected from the amusement machine.

Given the nature of the Group’s revenue streams, recognition of revenue is not considered to be a significant area of judgement.

Employee benefits
(i) Short-term benefits
Wages, salaries, paid annual leave and sick leave, bonuses and non-monetary benefits are accrued in the period in which the 
associated services are rendered by employees of the Group.

(ii) Defined contribution plans
The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from 
those of the Group. The annual contributions payable are charged to the statement of comprehensive income. The Group also 
contributes to the personal pension plans of the Directors.

(iii) Share-based payments
The Group operates an equity-settled share-based payment plan for its employees, under which the employees are granted 
equity instruments of Hollywood Bowl Group plc. The fair value of the services received in exchange for the equity instrument is 
recognised as an expense. The total amount expensed is determined by reference to the fair value of the instruments granted:

 — including any market performance conditions; and
 — excluding the impact of any service and non-performance vesting conditions.

The cost of equity-settled transactions is recognised together with a corresponding increase in equity, over the period in which the 
performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to the award.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201884

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

2. Accounting policies continued 
(iv) Save-As-You-Earn plan
The Group launched an equity-settled Save-As-You-Earn (SAYE) plan during the year. The fair value is calculated at the grant 
date using the Black-Scholes pricing model. The resulting cost is charged to the Group income statement over the vesting 
period. The value of the charge is adjusted to reflect expected and actual levels of vesting.

Leases
Operating leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases. 
Rentals applicable to operating leases are charged against profits on a straight-line basis over the period of the lease. Lease 
incentives are released to the statement of comprehensive income on a straight-line basis over the remaining term of each lease.

 — Onerous leases are where the unavoidable costs of a lease exceed the economic benefit expected to be received from it.  

In these circumstances, a provision is made for the present value of the obligation under lease.

 — Dilapidation provisions relate to potential rectification costs expected should the Group vacate any of its leased locations.

Dilapidation provision
A provision will be recorded, if as lessee, the Group has a commitment to make good the property at the end of the lease, 
which would be for the cost of returning the leased property to its original state.

Property, plant and equipment
Property, plant and equipment is stated at historic cost, including expenditure that is directly attributable to the acquired item, 
less accumulated depreciation and impairment losses.

Depreciation is provided to write off the cost of all property, plant and equipment evenly over their expected useful lives, calculated 
at the following rates:

Leasehold property 
Lanes and pinspotters
Amusement machines
Plant and machinery 
Fixtures, fittings and equipment

 — lesser of lease period and 25 years 
 — over 40 years
 — over 4 years
 — over 8 years
 — over 3–8 years

The carrying value of the property, plant and equipment is compared to the higher of value-in-use and the fair value less costs 
to sell. If the carrying value exceeds the higher of the value-in-use and fair value less the costs to sell the asset, then the asset is 
impaired and its value reduced by recognising an impairment provision.

Intangible assets
Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid 
and the fair value of the assets and liabilities acquired. Positive goodwill is capitalised. Goodwill is stated at cost less any impairment 
losses. Impairment tests on the carrying value of goodwill are undertaken:

 — at the end of the first full financial period following acquisition and at the end of every subsequent financial period; and
 — in other periods if events or changes in circumstances indicate that the carrying value may not be receivable.

Software which is not an integral part of hardware assets is stated at historic cost, including expenditure that is directly attributable 
to the acquired item, less accumulated amortisation and impairment losses.

Amortisation is provided to write off cost of all intangible assets, except for goodwill, evenly over their expected useful lives, 
calculated at the following rates:

Software 
Hollywood Bowl brand
Trademark 

 — over 3 years 
 — over 20 years
 — over 20 years

The amortisation charge is recognised in administrative expenses in the statement of comprehensive income.

Financial Statementshollywood bowl group plc85

2. Accounting policies continued 
Inventories
Inventories are carried at the lower of cost or net realisable value. Net realisable value is calculated based on the revenue from sale 
in the normal course of business less any costs to sell. Due allowance is made for obsolete and slow moving items.

Impairment
(i) Impairment of financial assets
All financial assets (other than those categorised at fair value charged through the statement of comprehensive income) are 
assessed at the end of each reporting period as to whether there is any objective evidence of impairment as a result of one or more 
events having an impact on the estimated future cash flows of the asset. An impairment loss is recognised whenever the carrying 
amount of an asset exceeds its recoverable amount. Impairment losses are recognised in the statement of comprehensive income.

An impairment loss in respect of loans and receivables financial assets is recognised in the statement of comprehensive income 
and is measured as the difference between the asset’s carrying amount and the present value of estimated future cash flows, 
discounted at the financial asset’s original effective interest rate.

In a subsequent period, if the amount of the impairment loss decreases and the decrease can be related objectively to an event 
occurring after the impairment was recognised, the previously recognised impairment loss is reversed through the statement of 
comprehensive income to the extent that the carrying amount of the asset at the date the impairment is reversed does not exceed 
what the amortised cost would have been had the impairment not been recognised.

(ii) Impairment of non-financial assets
The carrying values of intangible assets are reviewed at the end of each reporting period for impairment when there is an 
indication that the assets might be impaired. Impairment is measured by comparing the carrying values of the assets with their 
recoverable amounts. 

The recoverable amount of the assets is the higher of the assets’ fair value less costs to sell and their value-in-use, which is 
measured by reference to discounted future cash flow. A sensitivity analysis is also performed (see note 13). An impairment loss  
is recognised in the statement of comprehensive income immediately. 

In respect of assets other than goodwill, and when there is a change in the estimates used to determine the recoverable 
amount, a subsequent increase in the recoverable amount of an asset is treated as a reversal of the previous impairment loss 
and is recognised to the extent of the carrying amount of the asset that would have been determined (net of amortisation 
and depreciation) had no impairment loss been recognised. The reversal is recognised in the statement of comprehensive 
income immediately.

Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive 
income except to the extent that it relates to items recognised directly in equity or other comprehensive income, in which case  
it is recognised directly in equity or other comprehensive income.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or 
substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement  
of financial position differs from its tax base, except for differences arising on:

 — the initial recognition of goodwill;
 — the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the 

transaction affects neither accounting nor taxable profit; and

 — investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable that 

the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profit will be available 
against which the difference can be utilised.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201886

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

2. Accounting policies continued
The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance 
sheet date and are expected to apply when the deferred tax liabilities or assets are settled or recovered. Deferred tax balances are 
not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

 — the same taxable Group company; or
 — different entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 

settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets and liabilities are 
expected to be settled or recovered.

Operating segments
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-
makers. The chief operating decision-makers have been identified as the management team including the Chief Executive Officer 
and Chief Financial Officer.

An operating segment is a component of the Group that engages in business activities from which it may earn revenues and incur 
expenses. The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined under 
IFRS 8. Management reviews the performance of the Group by reference to total results against budget.

The total profit measures are operating profit and profit after tax for the period, both disclosed on the face of the consolidated 
statement of comprehensive income. No differences exist between the basis of preparation of the performance measures used by 
management and the figures in the Group’s financial information, as adjusted where appropriate.

Equity
Equity comprises the following:

 — share capital: the nominal value of equity shares;
 — retained earnings; and
 — merger reserve.

Financial instruments
Financial liabilities are classified according to the substance of the contractual arrangements entered into. An equity instrument is 
any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities.

Where the contractual obligations of financial instruments (including share capital) are equivalent to a similar debt instrument, 
those financial instruments are classified as financial liabilities. Financial liabilities are presented as such in the statement of 
financial position.

Where the contractual terms of share capital do not have any terms meeting the definition of a financial liability this is classified as 
an equity instrument. Dividends and distributions relating to equity instruments are debited directly to equity.

Non-derivative financial instruments comprise investments in equity, trade and other receivables, cash and cash equivalents, 
interest-bearing borrowings, and trade and other payables.

Financial assets
On initial recognition, financial assets are classified as either financial assets at fair value through the statement of comprehensive 
income, held-to-maturity investments, loans and receivables financial assets, or available-for-sale financial assets, as appropriate.

Financial Statementshollywood bowl group plc87

2. Accounting policies continued
(i) Trade and other receivables
Trade and other receivables that have fixed or determinable payments that are not quoted in an active market are classified as 
loans and receivables financial assets. Loans and receivables financial assets are initially measured at fair value and subsequently 
measured at amortised cost using the effective interest method, less any impairment loss. Interest income is recognised by applying 
the effective interest rate, except for short-term receivables when the recognition of interest would be immaterial. The Group’s loans 
and receivables financial assets comprise trade and other receivables, and cash and cash equivalents included in the consolidated 
statement of financial position.

(ii) Cash and cash equivalents
Cash and cash equivalents include cash in hand, which are not subject to significant changes in value and have original maturities 
of less than three months. The Group’s bank facilities are provided under a Group facility.

Financial liabilities
Financial liabilities are recognised when, and only when, the Group becomes a party to the contractual provisions of the 
financial instrument.

All financial liabilities are recognised initially at fair value plus directly attributable transaction costs and subsequently measured 
at amortised cost using the effective interest method other than those categorised as fair value through the statement of 
comprehensive income.

Fair value through the statement of comprehensive income category comprises financial liabilities that are either held for trading 
or are designated to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise arise. 
Derivatives are also classified as held for trading unless they are designated as hedges.

A financial liability is derecognised when the obligation under the liability is discharged, cancelled or expires. When an existing 
financial liability is replaced by another from the same party on substantially different terms, or the terms of an existing liability are 
substantially modified, such an exchange or modification is treated as a derecognition of the original liability and the recognition of 
a new liability, and the difference in the respective carrying amounts is recognised in the statement of comprehensive income.

(i) Trade and other payables 
Trade and other payables are initially measured at fair value. They are subsequently carried at amortised cost using the effective 
interest method.

Non-current other payables relating to extended credit from an amusement machine supplier have been discounted.

(ii) Interest-bearing borrowings
Interest-bearing borrowings are initially measured at fair value less attributable transaction costs. They are subsequently carried 
at amortised cost with any difference between cost and redemption value being recognised in the statement of comprehensive 
income over the period of the borrowings on an effective interest basis.

Equity instruments
Ordinary Shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown 
in equity as a deduction, net of tax, from proceeds. Dividends on Ordinary Shares are recognised as liabilities when approved 
for distribution.

Derivative financial instruments
The Group may enter into derivative financial instruments to manage its exposure to interest rate risk. Derivatives are initially 
recognised at fair value on the date a derivative contract is entered into and are subsequently remeasured at their fair value at 
the end of each reporting period. The resulting gain or loss is recognised in the profit or loss account immediately. Derivatives are 
carried as financial assets when the fair value is positive and as financial liabilities when the fair value is negative.

A derivative is presented as a non-current asset or liability if the remaining maturity of the instrument is more than 12 months and 
is not expected to be realised or settled within 12 months. Other derivatives are presented as current assets or liabilities.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201888

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

2. Accounting policies continued
Exceptional items and other adjustments
Exceptional items and other adjustments are those that in management’s judgement need to be disclosed by virtue of their size, 
nature and incidence, in order to draw the attention of the reader and to show the underlying business performance of the Group 
more accurately. Such items are included within the statement of comprehensive income caption to which they relate and are 
separately disclosed either in the notes to the consolidated Financial Statements or on the face of the consolidated statement  
of comprehensive income.

Adjusted measures
The Group uses a number of non-Generally Accepted Accounting Practice (non-GAAP) financial measures in addition to those 
reported in accordance with IFRS. The Directors believe that these non-GAAP measures, listed below, are important when 
assessing the underlying financial and operating performance of the Group by investors and shareholders.

These non-GAAP measures comprise of like-for-like revenue growth, net debt, group adjusted operating cash flow, Group adjusted 
EBITDA, group adjusted EBITDA margin, adjusted earnings per share and adjusted diluted earnings per share

Group adjusted EBITDA, group adjusted EBITDA margin, adjusted earnings per share and adjusted diluted earnings per share are, 
as appropriate, each stated before; exceptional and other adjusting items and the related tax effect of these exceptional and other 
adjusting items, as management do not consider these items when reviewing the underlying performance of the Group as a whole. 

A reconciliation between key adjusted and statutory measures is provided on page 36 of the Financial review which details the 
impact of exceptional and other adjusted items when comparing to the non-GAAP financial measures in addition to those reported 
in accordance with IFRS.  

Summary of critical accounting estimates and judgements
The preparation of the consolidated Group Financial Statements requires management to make judgements, estimates and 
assumptions in applying the Group’s accounting policies to determine the reported amounts of assets, liabilities, income and 
expenditure. Actual results may differ from these estimates. The estimates and underlying assumptions are reviewed on an 
ongoing basis, with revisions applied prospectively.

Judgements made by the Directors in the application of these accounting policies that have a significant effect on the consolidated 
Group financial statements and estimates with a significant risk of material adjustment in the next financial year are set out below.

Critical accounting judgements
Critical judgements are discussed below: 

 — Accounting for the acquisition of amusement machines
The Group, on an ongoing basis, obtains control over amusement machines using extended credit terms over 4 years. Management 
has concluded that these arrangements should be accounted for as the purchase of property, plant and equipment under IAS 16, 
with an associated creditor with respect to the extended credit, although the machines return to the supplier at the end of 4 years. 
The risk with the amusement machine passes to the Group on completion of delivery and over the predominant useful life of the 
asset of 4 years. The contract grants rights that include the ability to select the make and model of the machines as well as control 
the location and use. These machines are therefore recognised as an asset within property, plant and equipment, and not as a 
finance lease under IAS17, even though the machines are returned to the supplier at the end of the predominant useful life. The 
associated amount due to the supplier is recognised within current and non-current liabilities. 

The total amount included within non-current liabilities at 30 September 2018 has been discounted during the current year 
resulting in a credit to property, plant and equipment of £219,000. The creditor balance of £3,366,000 at 30 September 2017 was 
not discounted and the effect of £139,000 is not considered material. Within the consolidated Group Statement of Cash Flows, cash 
repayments of the capital are included within purchases of property, plant and equipment in investing activities.

Accounting for this contract under IAS 17 Leases would result in the disclosure of a finance lease liability under debt within the 
consolidated balance sheet. The total cost recognised would not be materially different compared to the existing policy, as the 
impact of accounting for this contract as a finance lease would primarily affect balance sheet reclassifications as explained above. 
Within the consolidated Group Statement of Cash Flows, the cash repayments included within property, plant and equipment 
would be included as finance lease principal payments within financing activities rather than in the investing activities. The total 
cash payments would be the same under IAS 17.

Financial Statementshollywood bowl group plc89

2. Accounting policies continued
Key sources of estimation uncertainty
The key estimates about the future at the reporting period end that may have a significant risk of causing a material adjustment to 
the carrying amounts of assets and liabilities within the next financial year are discussed below:

 — Impairment of lanes and pinspotters

The Group determines whether the lanes and pinspotters are impaired, based on the annual impairment assessment, or when 
there are specific indicators. The pinspotter machines have been in existence for over 40 years and form an integral part of the 
bowling activity. Whilst there have been technological advancements, in particular ‘Pins on strings’, management do not intend 
to replace all existing pinspotters with ‘Pins on strings’. This is due to a number of factors including the fact that the ‘Pins on 
strings’ technology has not been proved financially or operationally to provide significant benefits in an existing centre where 
the skills to utilise and maintain the current pinspotters exist. However, should this view change in the future, this could result in 
an impairment charge being recorded in the financial statements, on account of pinspotters.

‘Pins on strings’ will be installed for all new builds given the space restrictions that tend to exist, the cost per square foot of space 
required for the older pinspotters, as well as the lower capital cost of these machines.

3. Segmental reporting
Management consider that the Group consists of a single segment, and operates within the UK. No single customer provides more 
than ten per cent of the Group’s revenue.

Within this one operating segment there are multiple revenue streams which consist of the following:

Bowling
Food and drink
Amusements
Other

30 September 
2018 
£’000

30 September 
2017 
 £’000

60,552
32,959
26,657
380

57,691
31,055
24,621
601

120,548

113,968

4. Reconciliation of operating profit to Group adjusted EBITDA

Operating profit
Depreciation (note 12)
Amortisation (note 13)
Loss on disposal of property, plant and equipment and software (notes 12 and 13)

EBITDA
Exceptional items (note 5)

Group adjusted EBITDA

30 September 
2018 
£’000

30 September 
2017 
£’000

24,892
10,494
504
148

36,038
118

36,156

22,201
9,990
540
640

33,371
3

33,374

Group adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) reflects the underlying trade of the overall 
business. It is calculated as operating profit plus depreciation, amortisation and any exceptional costs. 

Management use Group adjusted EBITDA as a key performance measure of the business and it is considered by management to be 
a measure investor’s look at to reflect the underlying business.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018 
 
 
90

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

5. Exceptional items
Exceptional items are disclosed separately in the Financial Statements where the Directors consider it necessary to do so to provide 
further understanding of the financial performance of the Group. They are material items or expenses that have been shown 
separately due to the significance of their nature or amount: 

VAT rebate1
IPO related expenses2
Non-recurring expenditure on strategic projects3
Bank charges4
Dilapidations provision5

 30 September 
2018 
£’000

 30 September 
2017 
£’000

–
–
(118)
–
–

(118)

80
(102)
(100)
(116)
235

(3)

1  The Group was able to make a one-off retrospective reclaim in respect of overpaid VAT relating to customers who were ‘no-shows’ and children’s shoe hire. This has 
been classified as other income in the consolidated statement of comprehensive income for the year ended 30 September 2017. The amount recognised in FY2017 
relates to a historic claim for ‘no shows’ from FY2015 to FY2016.

2  Costs associated with the IPO of Hollywood Bowl Group plc on the London Stock Exchange on 21 September 2016. Costs include legal and accounting transaction 

fees along with corporate banking costs.

3  Costs (comprising legal and professional fees) relating to an aborted acquisition.
4  Card payment processing fees relating to prior periods that were not previously invoiced.
5  The release of a dilapidations provision for a site that was exited in FY2018 with no associated costs.

6. Profit from operations
Profit from operations includes the following:

Amortisation of intangible assets
Depreciation of property, plant and equipment
Operating leases:
– Property
– Other
Loss on disposal of property, plant and equipment and software

Auditor’s remuneration:
– Fees payable for audit of these financial statements
Fees payable for other services
– Audit of subsidiaries
– Review of interim financial statements
– Other services

30 September 
2018 
£’000 

30 September 
2017 
£’000 

504
10,494

14,229
50
148

79

30
25
3

137

540
9,990

13,648
46
640

75

30
22
2

129

Financial Statementshollywood bowl group plc91

7. Staff numbers and costs
The average number of employees (including Directors) during the period was as follows:

Directors
Administration
Operations

Total staff

The cost of employees (including Directors) during the period was as follows:

Wages and salaries
Social security costs
Pension costs
Shared-based payments (note 27)

Total staff cost

30 September 
2018 

30 September 
2017 

6
70
1,968

2,044

6
62
1,887

1,955

30 September 
2018 
£’000

30 September 
2017 
£’000

25,435
1,780
261
355

27,831

24,651
1,736
180
123

26,690

8. Remuneration of Directors and key management personnel
A) Directors’ emoluments
The Directors’ emoluments and benefits were as follows:

Salaries and bonuses
Pension contributions
Share-based payments (note 27)

Total

30 September1
2018 
£’000

30 September1
2017 
£’000

1,110
26
222

1,358

1,018
21
77

1,116

1  This includes two Executive Directors and four (2017: three) Non-Executive Directors.

The aggregate of emoluments of the highest paid Director were £668,000 (2017: £560,000) and company pension contributions of 
£15,000 (2017: £12,000) were made to a defined contribution scheme on their behalf.

B) Key management personnel
The Directors and the senior managers of the Group are considered to be the key management personnel of the Group. 
The remuneration of all key management (including Directors) was as follows:

Salaries and bonuses
Pension contributions
Share-based payments

Total

30 September 
2018 
£’000

30 September 
2017 
£’000

1,569
39
355

1,963

1,396
33
123

1,552

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201892

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

9. Finance income and expenses

Interest on bank deposits
Other interest

Finance income

Interest on bank borrowings
Unwinding of discount on provisions

Finance expense

10. Taxation

The tax expense is as follows:
– UK corporation tax
– Adjustment in respect of prior years

Total current tax
Deferred tax:
Origination and reversal of temporary differences 
Effect of changes in tax rates
Adjustment in respect of prior years

Total deferred tax

Total tax expense

30 September 
2018 
£’000

30 September 
2017 
£’000

15
3

18

910
66

976

9
3

12

1,091
67

1,158

30 September 
2018 
£’000

30 September 
2017 
£’000

4,766
643

5,409

(253)
27
(33)

(259)

5,150

4,667
(335)

4,332

(820)
22
(686)

(1,484)

2,848

Factors affecting current tax charge/(credit):
The tax assessed on the profit for the period is different to the standard rate of corporation tax in the UK of 19 per cent 
(30 September 2017: 19.5 per cent). The differences are explained below:

Profit excluding taxation
Tax using the UK corporation tax rate of 19% (2017: 19.5%)
Change in tax rate on deferred tax balances
Non-deductible expenses
Tax exempt revenues
Adjustment in respect of prior years

Total tax expense included in profit or loss

30 September 
2018 
£’000

30 September 
2017 
£’000

23,934
4,547
27
13
(47)
610

5,150

21,110
4,116
22
(235)
(34)
(1,021)

2,848

The Group’s standard tax rate for the year ended 30 September 2018 was 19 per cent (30 September 2017: 19.5 per cent).

£577,000 of the adjustment in respect of prior years for current taxation, relates to an expected Advance Thin Capitalisation 
Agreement tax liability. This is still being finalised with HMRC.

Factors that may affect future current and total tax charges
A reduction in the UK corporation tax rate from 19 per cent to 17 per cent (effective from 1 April 2020) was substantively enacted 
on 15 September 2016. This will reduce the Group’s future current tax charge accordingly and the deferred tax liability at 
30 September 2018 has been calculated based on these rates.

Financial Statementshollywood bowl group plc93

11. Earnings per share
Basic earnings per share is calculated by dividing the profit attributable to equity holders of Hollywood Bowl Group plc by the 
weighted average number of shares outstanding during the year, excluding invested shares held pursuant to Long Term Incentive 
Plans (note 27). 

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume 
conversion of all dilutive potential ordinary shares. During the years ended 30 September 2018 and 30 September 2017, the Group 
had potentially dilutive shares in the form of unvested shares pursuant to Long Term Incentive Plans (note 27).

30 September 
2018 

30 September 
2017 

Basic and diluted
Profit for the year after tax (£’000)
Basic weighted average number of shares in issue for the period (number)
Adjustment for share awards

Diluted weighted average number of shares 

Basic earnings per share (pence)
Diluted earnings per share (pence)

18,784

18,262
150,000,000 150,000,000
104,367

384,101

150,384,101 150,104,367

12.52
12.49

12.17
12.17

Adjusted underlying earnings per share
Adjusted earnings per share is calculated by dividing adjusted underlying earnings after tax by the weighted average number of 
shares issued during the year.

Adjusted underlying earnings after tax (before exceptional costs) (£’000)
Basic adjusted earnings per share (pence)
Diluted adjusted earnings per share (pence)

Adjusted underlying earnings after tax is calculated as follows:

Profit before taxation
Exceptional items (note 5)

Adjusted underlying profit before taxation
Less taxation

Adjusted underlying earnings after tax

30 September 
2018 

30 September 
2017 

18,902
12.60
12.57

18,256
12.17
12.16

30 September 
2018 
£’000

30 September 
2017 
£’000

23,934
118

24,052
(5,150)

18,902

21,110
3

21,113
(2,857)

18,256

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201894

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

12. Property, plant and equipment

Cost
At 1 October 2016
Additions
Disposals

At 30 September 2017
Discounting of creditors arising on 
assets purchased in prior years on 
extended credit terms (note 18)
Additions
Disposals

 Long leasehold 
property 
£’000

Short leasehold 
property 
£’000

Lanes and 
pinspotters
£’000

Amusement 
machines 
£’000

1,224
27
–

1,251

–
–
–

10,349
5,921
(950)

15,320

–
3,035
(44)

7,390
512
–

7,902

–
742
(83)

11,439
2,716
(1,286)

12,869

(68)
4,810
(2,699)

Plant & 
machinery, 
fixtures and 
fittings

20,938
4,375
(3,139)

22,174

–
4,008
(483)

At 30 September 2018

1,251

18,311

8,561

14,912

25,699

Accumulated depreciation
At 1 October 2016
Depreciation charge
Disposals

At 30 September 2017
Depreciation charge
Disposals

At 30 September 2018

Net book value

At 30 September 2018

At 30 September 2017
At 30 September 2016

110
49
–

159
48
–

207

3,311
1,969
(697)

4,583
1,945
(36)

6,492

1,044

1,092
1,114

11,819

10,737
7,038

3,442
144
–

3,586
165
(83)

3,668

4,893

4,316
3,948

6,050
2,217
(793)

7,474
2,903
(2,204)

8,173

6,739

5,395
5,389

1,163
5,611
(2,769)

4,005
5,433
(321)

9,117

16,582

18,169
19,775

Total
£’000

51,340
13,551
(5,375)

59,516

(68)
12,595
(3,309)

68,734

14,076
9,990
(4,259)

19,807
10,494
(2,644)

27,657

41,077

39,709
37,264

Lanes and pinspotters have been disclosed as a separate item of property, plant and equipment in the comparative and current 
year to enable an improved understanding of what the property, plant and equipment comprises of. This disclosure enhancement 
has been done to enable an improved understanding of a key estimation uncertainty (note 2).

Impairment
Impairment testing is carried out at the cash-generating unit (CGU) level on an annual basis. A CGU is the smallest identifiable group 
of assets that generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets. Each 
individual centre is considered to be a CGU.

The Group determines whether property, plant and equipment are impaired when indicators of impairments exist or based on the 
annual impairment assessment. The annual assessment requires an estimate of the value in use of the CGU to which the property, 
plant and equipment are allocated.

Financial Statementshollywood bowl group plc95

13. Intangible assets

Cost
At 1 October 2016
Additions
Disposals

At 30 September 2017
Additions
Disposals

At 30 September 2018

Accumulated amortisation
At 1 October 2016
Amortisation charge
Disposals

At 30 September 2017
Amortisation charge
Disposals

At 30 September 2018

Net book value

At 30 September 2018

At 30 September 2017
At 30 September 2016

Goodwill 
£’000

Brand1 
£’000

Trademark1
£’000

Software 
£’000

Total 
£’000

75,034
–
–

75,034
–
–

75,034

–
–
–

–
–
–

–

75,034

75,034
75,034

3,360
–
–

3,360
–
–

3,360

348
168
–

516
168
–

684

2,676

2,844
3,012

802
–
–

802
–
(4)

798

116
51
–

167
50
(1)

216

582

635
686

1,040
196
(65)

1,171
289
(5)

1,455

544
321
(48)

817
286
(4)

1,099

356

354
496

80,236
196
(65)

80,367
289
(9)

80,647

1,008
540
(48)

1,500
504
(5)

1,999

78,648

78,867
79,228

1  This relates to the Hollywood Bowl brand and trademark only.

Impairment testing is carried out at the cash-generating unit (CGU) level on an annual basis. A CGU is the smallest identifiable group 
of assets that generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets. Each 
individual centre is considered to be a CGU. However, for the purposes of testing goodwill for impairment, it is acceptable under 
IAS36 to group CGUs, in order to reflect the level at which goodwill is monitored by management. The whole Group is considered to 
be one CGU, for the purposes of goodwill impairment test, on the basis of the level at which goodwill is monitored by management 
and historical allocation of goodwill upon acquisition.

The recoverable amount of the CGU is determined based on a value-in-use calculation using cash flow projections based on 
financial budgets approved by the Board covering a three-year period. Cash flows beyond this period are extrapolated using the 
estimated growth rates stated in the key assumptions. The key assumptions used in the value-in-use calculations are:

Discount rate (pre-tax)
Growth rate

2018

8.7%
2.0%

2017

8.9%
2.0%

Discount rates reflect management’s estimate of return on capital employed required and assessment of the current market risks. 
This is the benchmark used by management to assess operating performance and to evaluate future capital investment proposals. 
These discount rates are derived from the Group’s weighted average cost of capital. Changes in the discount rates over the years 
are calculated with reference to latest market assumptions for the risk free rate, equity market risk premium and the cost of debt. 
Other assumptions also include the number of games and spend per game. 

Based on these assumptions there is no impairment required.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201896

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

13. Intangible assets continued
Goodwill is tested for impairment on at least an annual basis, or more frequently if events or changes in circumstance indicate 
that the carrying value may be impaired. In the years under review management’s value-in-use calculations have indicated no 
requirement to impair.

Sensitivity to changes in assumptions
The estimates of the recoverable amounts associated with the CGU affords reasonable headroom over the carrying value.

Management have sensitised the key assumptions in the goodwill impairment tests and under both the base case and sensitised 
cases no impairment exists. The key assumptions used and sensitised were forecast growth rates and the discount rate, which 
were selected as they are the key variable elements of the value in use calculation. 

A reduction of 1% or 2% in growth rates for each CGU or an increase in the discount rate applied to the cashflows of each CGU 
of 1% would not cause the carrying value to exceed its recoverable amount. Therefore, management believe that any reasonably 
possible change in the key assumptions would not result in an impairment charge.

14. Investment in subsidiaries
Hollywood Bowl Group plc’s operating subsidiaries as at 30 September 2018 are as follows:

Name

Direct holding
Kanyeco Limited1, 2 
Hollywood Bowl EBT Limited1, 2 
Indirect holdings
Khloeco Limited1, 2
Kendallco Limited1, 2
The Original Bowling Company Limited2
AMF Bowling (Eastleigh) Limited2
MABLE Entertainment Limited2
Milton Keynes Entertainment Limited2
Bowlplex Limited1, 2
Bowlplex European Leisure Limited2
Wessex Support Services Limited2
Wessex Superbowl (Germany) Limited2 
Bowlplex Properties Limited2

Company 
number

Principal activity

Country of incorporation

Proportion of 
Ordinary Shares 
directly held by  
the Group 

09164276
10246573

Investment holding
Dormant

England and Wales
England and Wales

09164277
09176418
05163827
06998390
01094660
01807080
01250332
05539281
01513727
03253033
05506380

Investment holding
Investment holding
Ten-pin bowling
Dormant
Dormant
Dormant
Ten-pin bowling
Dormant
Dormant
Dormant
Dormant

England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales

100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

1  These subsidiaries are controlled and consolidated by the Group and the Directors have taken the exemption from having an audit of its financial statements for the 

year ended 30 September 2018. This exemption is taken in accordance with the Companies Act s479A. 

2  The registered office of these subsidiaries is Focus 31, West Wing, Cleveland Road, Hemel Hempstead, Hertfordshire, HP2 7BW.

Financial Statementshollywood bowl group plc97

30 September 
2018
 £’000

30 September 
2017 
£’000

26,042

21,894

30 September 
2018 
£’000

30 September 
2017 
 £’000

344
45
6,174

6,563

879
178
6,087

7,144

30 September 
2018 
£’000

30 September 
2017 
£’000

1,254

1,189

30 September 
2018 
£’000

30 September 
2017 
£’000

3,548
3,364
7,091
2,623

3,534
3,225
7,298
2,800

16,626

16,857

30 September 
2018 
£’000

30 September 
2017 
£’000

 7,616

6,145

15. Cash and cash equivalents
For the purpose of the statement of cash flows, cash and cash equivalents comprise the following:

Cash and cash equivalents

16. Trade and other receivables
There were no overdue receivables at the end of any period and none that have been impaired.

Trade receivables
Other receivables
Prepayments 

17. Inventories

Goods for resale

18. Trade and other payables

Current
Trade payables
Other payables
Accruals and deferred income
Taxation and social security

Total trade and other payables

Non-current
Other payables

Accruals and deferred income includes a staff bonus provision of £2,312,000 (2017: £2,730,000). 

Non-current other payables include lease incentives received of £2,560,000 (30 September 2017: £2,780,000) which are expected 
to be released to the statement of comprehensive income on a straight-line basis over the remaining term of each lease, which 
range from 1 to 25 years, and extended credit of £5,056,000 (30 September 2017: £3,365,000) from an amusement machine 
supplier. The total amount outstanding due to the amusement machine supplier as at 30 September 2018 is £8,133,000  
(30 September 2017: £6,369,000), out of which £3,077,000 (30 September 2017: £3,003,000) is disclosed within the current 
liabilities. The balance as at 30 September 2017 was not discounted but the effect of discounting would not have been material.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 201898

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

19. Accruals and provisions

Lease dilapidations provision

30 September 
2018 
£’000

30 September 
2017 
£’000

2,934

3,308

The dilapidations provision relates to potential rectification costs expected should the Group vacate its retail locations. There are 
no onerous leases within the estate. The movements in the dilapidations provision are summarised below:

As at 30 September 2016
Released during the period
Unwind of discounted amount

As at 30 September 2017
Released during the period
Unwind of discounted amount

As at 30 September 2018

Dilapidations 
£’000

3,476
(235)
67

3,308
(440)
66

2,934

Total 
£’000

3,476
(235)
67

3,308
(440)
66

2,934

A provision is made for future expected dilapidation costs on the opening of leasehold properties not covered by the Landlord and 
Tenant Act (LTA), and is expected to be utilised on lease expiry. This also includes properties covered by the LTA where we may not 
extend the lease, after consideration of the long-term trading and viability of the centre. The provision release in FY2018 relates to 
three centres where there has either been a lease extension, a lease change where it is now covered by the Landlord and Tenant 
Act, or a significant improvement in trade at a centre covered by the LTA meaning the provision is no longer required.

It is not anticipated that the provision will be utilised within the foreseeable future as there are no sites currently earmarked for 
closure that have a dilapidations provision.

20. Loans and borrowings

Current
Bank loan

Borrowings (less than 1 year)

Non-current
Bank loan

Borrowings (greater than 1 year)

Total borrowings

Bank borrowings have the following maturity profile:

Due in less than 1 year
Less issue costs

Due 2 to 5 years
Due over 5 years
Less issue costs

Total borrowings

30 September 
2018 
£’000

30 September 
2017 
£’000

1,380

1,380

26,763

26,763

28,143

1,380

1,380

28,143

28,143

29,523

30 September 
2018 
£’000

30 September 
2017 
£’000

1,500
(120)

1,380
27,000
–
(237)

28,143

1,500
(120)

1,380
28,500
–
(357)

29,523

The bank loans are secured by a fixed and floating charge over all assets. The loans carry interest at LIBOR plus a variable margin. 

Financial Statementshollywood bowl group plc99

20. Loans and borrowings continued

Loans and borrowings brought forward
Repayment during the year
Amortisation of issue costs

Loans and borrowings carried forward

30 September 
2018 
£’000

30 September 
2017 
£’000

29,523
1,500
(120)

28,143

29,643
–
(120)

29,523

On 21 September 2016, the Group entered into a £30m facility with Lloyds Bank plc. This facility is due for repayment 
in instalments over a five-year period up to the expiry date of 20 September 2021. The first repayment of £0.75m was due 
31 December 2017, and every six months up to 31 December 2020. The remaining balance of £24.75m will be repayable at the 
expiry date of 20 September 2021. As at 30 September 2018, the outstanding loan balance, excluding the amortisation of issue 
costs, was £28,500,000 (30 September 2017: £30,000,000). In addition, the Group had an undrawn £5m revolving credit facility 
and undrawn £5m capex facility at 30 September 2018 and 30 September 2017. All loans carry interest at LIBOR plus a margin, 
which varies in accordance with the ratio of net debt divided by EBITDA and cash flow cover. The margin at 30 September 2018 
was 1.75 per cent and at 30 September 2017 was 2.25 per cent.

21. Deferred tax liabilities

Deferred tax liabilities
Deferred taxation assets
Deferred taxation liabilities

Reconciliation of deferred tax balances
Balance at beginning of period
Deferred tax credit for the period
Adjustment in respect of prior years

Balance at end of period

The components of deferred tax are:

Deferred tax assets
Differences between accumulated depreciation and capital allowances
Other temporary differences

Deferred tax liabilities
Property, plant and equipment
Intangible assets
Capital gain

30 September 
2018 
£’000

30 September 
2017 
£’000

1,075
(1,562)

(487)

956
(1,702)

(746)

30 September 
2018 
£’000

30 September 
2017 
£’000

(746)
226
33

(487)

(2,230)
798
686

(746)

30 September 
2018 
£’000

30 September 
2017 
£’000

954
121

1,075

(559)
(455)
(548)

930
26

956

(671)
(483)
(548)

(1,562)

(1,702)

Deferred tax assets and liabilities are measured using the tax rates that are expected to apply to the periods when the assets are 
realised or liabilities settled, based on tax rates enacted or substantively enacted at 30 September 2018.

The capital gain relates to a site sold in 2010, where the gain will crystallise in 2020.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018100

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

22. Share capital

Ordinary Shares of £0.01 each

30 September 2018

30 September 2017

Shares

£’000

Shares

150,000,000

1,500 150,000,000

£’000

1,500

The share capital of the Group is represented by the share capital of the Parent Company, Hollywood Bowl Group plc. This company 
was incorporated on 13 June 2016 to act as a holding company of the Group. 

The Ordinary Shares are entitled to dividends. 

23. Reserves
Share premium
Amount subscribed for share capital in excess of nominal value.

Retained earnings
The accumulated net profits and losses of the Group.

Merger reserve
The merger reserve represents the excess over nominal value of the fair value consideration for the business combination which 
arose during the Company’s IPO listing; this was satisfied by the issue of shares in accordance with s612 of the Companies Act 2006.

24. Lease commitments
The Group had total commitments under non-cancellable operating leases set out below, which primarily relate to sites operating 
bowling alleys:

Within 1 year
In 2 to 5 years
In over 5 years

30 September 2018

30 September 2017

Land and 
buildings 
£’000

14,798
57,419
138,144

210,361

Other 
£’000

50
149
–

199

Land and 
buildings 
£’000

14,624
57,666
141,524

213,814

Other  
£’000

50
199
–

249

The Group has contingent lease contracts for four (30 September 2017: three) sites. There is a revenue-based rent top-up on these 
sites. The total charged in the consolidated statement of comprehensive income in the current year for these top-ups was £184,000 
(four sites) (30 September 2017: £34,000 (one site)). It is anticipated that top-ups totalling £188,000 will be payable in the year to 
30 September 2019, based on current expectations. These have not been included in the above.

25. Capital commitments
As at 30 September 2018, the Group had entered into contracts to refurbish existing sites for £1,652,000 (2017: £963,000). 
These commitments are expected to be settled in the following financial year.

Financial Statementshollywood bowl group plc101

26. Related party transactions
30 September 2018
During the period there were no transactions with related parties.

30 September 2017
During the period Epiris Managers LLP charged a management fee of £25,000 to the Group.

27. Share-based payments
Long term employee incentive costs
The Group operates Long Term Incentive Plans (LTIPs) for certain key management. In accordance with IFRS 2 Share Based 
Payments, the value of the awards are measured at fair value at the date of the grant. The fair value is written off on a straight-line 
basis over the vesting period, based on management’s estimate of the number of shares that will eventually vest. 

A summary of the movement in the LTIPs is outlined below:

Scheme name

Year of grant

Method of 
settlement 
accounting

Outstanding at 
1 October 
2017

Granted 
during the year

Lapsed/
cancelled 
during the year

Exercised 
during the year

Outstanding at 
30 September 
2018

Exercisable at 
30 September 
2018

LTIP 2017

LTIP 2018 

2017

2018

Equity

Equity

428,113

–

–

349,087

–

–

–

–

428,113

349,087

–

–

In accordance with the LTIP schemes outlined in the Group’s remuneration policy, the vesting of these awards is conditional upon 
the achievement of an EPS target set at the time of grant, measured at the end of a three year period ending 30 September 2019 
and 30 September 2020, and the Executive Directors’ continued employment at the date of vesting.

The awards will vest based on the following adjusted EPS targets:

Adjusted EPS in the final year of the 
performance period (pence)

LTIP 2017

12.25

12.25–13.75

13.75

LTIP 2018

13.86

13.86–14.85

14.85

Vesting

25%

Vesting determined on a straight line basis

100%

During the year ended 30 September 2018, 349,087 (30 September 2017: 428,113) share awards were granted under the LTIP. For 
all LTIPs, the Group recognised a charge of £354,602 (30 September 2017: £122,503) and related employer national insurance of 
£48,935 (30 September 2017: £16,905).

The following assumptions were used to determine the fair value of the LTIPs granted:

Financial year LTIP granted

Share price at date of grant
Discount rate/dividend yield

2018

1.950
3%

2017

1.565
3%

The shares are dilutive for the purposes of calculating diluted earnings per share.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018102

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

27. Share-based payments continued
Save-As-You-Earn Plan
On 1 February 2018 Hollywood Bowl Group plc launched a Save-As-You-Earn plan (SAYE), available to all employees of the Group. 
The SAYE permits the grant to employees of options in respect of ordinary shares linked to a bank Save-As-You-Earn contract for a 
term of three years with contributions from employees of an amount between £5 and £250 per month. 204 employees took up a total 
of 296,437 options with an exercise date of 1 February 2021 and an exercise price of £2.06, being equal to the market price of the 
shares on the date of grant. The options vest if the employee remains in employment by the group on the exercise date, otherwise the 
options lapse on the date the employee leaves. Employees can opt to leave the SAYE at any time, at which point their options will lapse.

In accordance with IFRS 2 Share Based Payments, the value of the awards are measured at fair value at the date of the grant. The 
fair value is expensed on a straight-line basis over the vesting period, based on management’s estimate of the number of shares 
that will eventually vest.

The fair value at grant date is estimated using a Black-Scholes pricing model, taking into account the terms and conditions upon 
which the options were granted. The contractual life of each option granted is three years. The fair value of options granted during 
the year ended 30 September 2018 was estimated on the date of grant using the following assumptions:

Exercise price:
Dividend yield: 
Expected volatility: 
Risk-free interest rate:
Life of option: 
Anticipated number of options to vest:

£2.06
3.0%
28.3%
0.8%
3 years
75%

The expected volatility is based on the annualised standard deviation of the continuously compounded rates of return on the share 
over a period of time.

The assessed fair value of the options granted during the year ended 30 September 2018 was £0.31 (30 September 2017: £nil).

For the year ended 30 September 2018, the Group has recognised £15,498 of share-based payment expense in the consolidated 
statement of comprehensive income (30 September 2017: £nil).

The shares are not dilutive for the purposes of calculating diluted earnings per share.

28. Financial instruments 
Fair value hierarchy
IFRS 7 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs 
used in the value measurements:

Level 1: inputs are quoted prices in active markets.
Level 2: a valuation that uses observable inputs for the asset or liability other than quoted prices in active markets.
Level 3: a valuation using unobservable inputs ie a valuation technique.

There were no transfers between levels throughout the periods under review.

Financial Statementshollywood bowl group plc103

28. Financial instruments continued 
Fair values
All financial assets held at the balance sheet date, which comprise trade and other receivables and cash and cash equivalents are 
classified as loans and receivables and held at amortised cost. All financial liabilities, which comprise trade and other payables and 
borrowings, are classified as financial liabilities held at amortised cost.

The following table shows the fair value of financial assets and financial liabilities within the Group at the balance sheet date. The fair 
value of all financial assets and liabilities are categorised as Level 2.

Financial assets – measured at amortised cost
Cash and cash equivalents 
Trade and other receivables
Financial liabilities – measured at amortised cost
Trade and other payables
Borrowings

30 September 
2018 
£’000

30 September 
2017 
£’000

26,042
389

18,840
28,500

21,894
1,057

17,422
30,000

There is no difference between the carrying value and fair value of any of the above financial assets and financial liabilities.

29. Financial risk management
The Group’s activities expose it to a variety of financial risks: market risk (fair value interest rate risk, price risk); credit risk; and liquidity risk.

Credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. In 
order to minimise this risk the Group endeavours only to deal with companies which are demonstrably creditworthy. In addition, a 
significant proportion of revenue results from cash transactions. The aggregate financial exposure is continuously monitored. The 
maximum exposure to credit risk is the value of the outstanding amount of trade receivables. Management do not consider that 
there is any concentration of risk within either trade or other receivables.

Trade and other receivables are primarily current balances and there are no material balances that are past due and are not impaired. 

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group’s approach to 
managing liquidity is to ensure, as far as is possible, that it will always have sufficient liquidity to meet its liabilities when due, under 
both normal and stressed conditions, without incurring unacceptable losses or risking damage to the Group’s reputation.

Cash flow and fair value interest rate risk
The Group’s borrowings are variable rate bank loans. Cash flow risk is therefore the Group’s bank borrowings. The Directors 
monitor the Group’s funding requirements and external debt markets to ensure that the Group’s borrowings are appropriate to its 
requirements in terms of quantum, rate and duration. 

The Group currently holds cash balances to provide funding for normal trading activity. The Group also has access to both 
short-term and long-term borrowings to finance individual projects. Trade and other payables are monitored as part of normal 
management routine.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018104

NOTES TO THE FINANCIAL STATEMENTS 
CONTINUED

29. Financial risk management continued
The table below summarises the maturity profile of the Group’s financial liabilities:

2018
Trade and other payables
Provisions
Borrowings

2017
Trade and other payables
Provisions
Borrowings

Within 1 year 
£’000

1 to 2 years 
£’000

2 to 5 years 
£’000

More than 
5 years 
£’000

13,490
–
2,278

15,768

14,057
–
2,277

16,334

2,568
240
2,326

5,134

1,716
237
2,225

4,178

2,706
312
26,318

29,336

1,650
240
28,484

30,374

–
3,228
–

3,228

–
3,763
–

3,763

Total 
£’000

18,764
3,780
30,922

53,466

17,423
4,240
32,986

54,649

Capital risk management
The Group’s capital management objectives are:

(i)  to ensure the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders and 

benefits for other stakeholders; and

(ii) to provide an adequate return to shareholders by pricing products and services commensurate with the level of risk.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital to 
meet the needs of the Group through to profitability and positive cash flow.

The capital structure of the Group consists of shareholders’ equity as set out in the consolidated statement of changes in equity. 
All working capital requirements are financed from existing cash resources and borrowings.

Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices, will affect the 
Group’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and 
control market risk exposures within acceptable parameters, while optimising the return on risk.

Financial Statementshollywood bowl group plc105

29. Financial risk management continued
Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in 
market interest rates. The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-
term debt obligations with floating interest rates. 

The Group manages its interest rate risk by entering into interest rate derivatives when it is considered appropriate to do so by 
management. At 30 September 2018 and 30 September 2017, none of the Group’s borrowings were at fixed rates of interest. 

The effect on the profit after tax of a notional 1 per cent movement in LIBOR is as follows:

Increase in interest rate of 1%
Decrease in interest rate of 1%

30. Dividends paid and proposed

The following dividends were declared and paid by the Group
Final dividend year ended 30 September 2016 – 0.19p per Ordinary share
Interim dividend year ended 30 September 2017 – 1.8p per Ordinary share
Final dividend year ended 30 September 2017 – 3.95p per Ordinary share
Special dividend year ended 30 September 2017 – 3.33p per Ordinary share
Interim dividend year ended 30 September 2018 – 2.03p per Ordinary share

Proposed for approval by shareholders at AGM (not recognised as a liability at 30 September 2018)
Final dividend year ended 30 September 2018 – 4.23 p per Ordinary share (2017: 3.95p)
Special dividend year ended 30 September 2018 – 4.33 p per Ordinary share (2017: 3.33p)

2018 
£’000

(237)
135

2017 
£’000

(184)
65

30 September 
2018 
£’000

30 September 
2017 
£’000

–
–
5,925
4,995
3,044

13,964

6,347
6,495

285
2,700
–
–
–

2,985

5,925
4,995

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018106

COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 30 SEPTEMBER 2018

ASSETS
Non-current assets
Investments
Current assets
Cash and cash equivalents
Deferred tax asset
Trade and other receivables

Total assets

LIABILITIES
Current liabilities
Trade and other payables

Total liabilities

NET ASSETS

Equity attributable to shareholders
Share capital
Retained earnings

TOTAL EQUITY

30 September 
2018 
£’000

30 September 
2017 
£’000

Note

5

6
7
8

9

10

50,161

49,982

2
56
72,969

51
13
73,674

123,188

123,720

20,359

20,359

6,537

6,537

102,829

117,183

1,500
101,329

102,829

1,500
115,683

117,183

These financial statements were approved by the Board of Directors on 10 December 2018.

The accompanying notes on pages 108 to 112 form an integral part of these Financial Statements.

Signed on behalf of the Board

Laurence Keen

Chief Financial Officer
Company Registration Number: 10229630

Financial Statementshollywood bowl group plcCOMPANY STATEMENT OF CHANGES IN EQUIT Y
FOR THE YEAR ENDED 30 SEPTEMBER 2018

107

Equity as at 30 September 2016
Share capital re-organisation
Dividends paid
Share based payments (note 11)
Total comprehensive loss for the period

Equity as at 30 September 2017
Dividends paid
Share based payments (note 5, 11)
Total comprehensive loss for the period

Equity as at 30 September 2018

Share 
capital 
£’000

71,512
(70,012)
–
–
–

1,500
–
–
–

1,500

Share 
premium
 £’000

51,832
(51,832)
–
–
–

–
–
–
–

–

Capital 
 redemption
 reserve 
£’000

99
(99)
–
–
–

–
 –
–
–

–

Retained 
earnings 
£’000

(2,401)
121,943
(2,985)
77
(951)

115,683
(13,964)
401
(791)

Total 
 £’000

121,042
–
(2,985)
77
(951)

117,183
(13,964)
401
(791)

101,329

102,829

The accompanying notes on pages 108 to 112 form an integral part of these Financial Statements.

COMPANY STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 30 SEPTEMBER 2018

Cash flows from operating activities
Loss before tax 
Adjusted by:
Share based payments (note 11)

Operating loss before working capital changes
Decrease/(increase) in trade and other receivables 
Increase in trade and other payables

Cash inflow generated from operations and net cash inflow from operating activities

Cash flows from financing activities
Dividends paid

Net cash flows used in financing activities

Net change in cash and cash equivalents for the period
Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

The accompanying notes on pages 108 to 112 form an integral part of these Financial Statements.

30 September 
2018
£’000

30 September 
2017
£’000

(834)

222

(612)
705
13,822

13,915

(13,964)

(13,964)

(49)
51

2

(964)

77

(887)
(1,012)
4,935

3,036

(2,985)

(2,985)

51
–

51

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018108

NOTES TO THE COMPANY FINANCIAL STATEMENTS

1. General information
Hollywood Bowl Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and 
incorporated in the United Kingdom under the Companies Act 2006. The Company was incorporated on 12 June 2016, 
registered number 10229630.

2. Summary of significant accounting policies
A summary of the significant accounting policies is set out below; these have been consistently applied throughout the period.

Basis of preparation
The Financial Statements have been prepared in accordance with Financial Reporting Standard 102, the Financial Reporting 
Standard applicable in the UK and Republic of Ireland (FRS 102) as issued in August 2014. The functional and presentational 
currency of the Company is Pounds Sterling. The Financial Statements are presented in Pounds Sterling and all values are rounded 
to the nearest thousand, except where otherwise indicated. 

The Financial Statements have been prepared on a going concern basis under the historical cost convention.

The financial information presented is at and for the year ended 30 September 2018 and 30 September 2017.

As the consolidated Financial Statements of the Company include the equivalent disclosures, the Company has taken the 
exemptions under FRS 102 available in respect of the following disclosures:

 — certain disclosures required by FRS 102.26 Share Based Payments; and,
 — certain disclosures required by FRS 102.11 Basic Financial Instruments and FRS 102.12 Other Financial Instrument Issues in 

respect of financial instruments not falling within the fair value accounting rules of Paragraph 36(4) of Schedule 1.

As permitted by section 408 of the Companies Act 2006, an entity statement of comprehensive income is not included as part of 
the published consolidated Financial Statements of Hollywood Bowl Group plc. The loss for the financial period dealt with in the 
Financial Statements of the Parent Company is £791,000 (2017: loss £951,000).

Investments in subsidiaries
Investments in subsidiaries are held at cost, which is the fair value of the consideration paid. Where consideration is paid by the way 
of shares, the excess of fair value of the shares over the nominal value of those shares is recorded in share premium. Investments 
in subsidiaries are reviewed for impairment at the end of each reporting date with any impairment charged to the statement of 
comprehensive income.

Employee benefits
Share-based payments
The Company operates an equity-settled share based payment plan for its Directors, under which the Directors are granted 
equity instruments of Hollywood Bowl Group plc. The fair value of the services received in exchange for the equity instrument is 
recognised as an expense. The total amount expensed is determined by reference to the fair value of the instruments granted:

 — including any market performance conditions; and
 — excluding the impact of any service and non-performance vesting conditions.

The cost of equity-settled transactions is recognised together with a corresponding increase in equity, over the period in which the 
performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to the award.

Financial Statementshollywood bowl group plc109

2. Summary of significant accounting policies continued
Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the profit and loss account except 
to the extent that it relates to items recognised directly in equity or other comprehensive income, in which case it is recognised 
directly in equity or other comprehensive income.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or 
substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the statement of financial 
position differs from its tax base, except for differences arising on:

 — the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the 

transaction affects neither accounting or taxable profit; and

 — investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable that 

the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profit will be available 
against which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance 
sheet date and are expected to apply when the deferred tax liabilities or assets are settled or recovered. Deferred tax balances are 
not discounted.

Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and 
liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority and the Company intends to 
either settle current tax assets and liabilities on a net basis, or to realise the assets and settle the liabilities simultaneously, in each 
future period in which significant amounts of deferred tax assets and liabilities are expected to be settled or recovered.

3. Directors’ remuneration
The company has no employees other than the Directors. 

The Directors’ emoluments and benefits were as follows:

Salaries and bonuses
Pension contributions
Share-based payments (note 11)

Total

30 September1 
2018 
£’000

30 September1
2017 
£’000

1,110
26
222

1,358

1,018
21
77

1,116

1  This includes two Executive Directors and four (30 September 2017: three) Non-Executive Directors.

The aggregate of emoluments of the highest paid Director were £668,000 (2017: £560,000) and company pension contributions of 
£15,000 (2017: £12,000) were made to a defined contribution scheme on their behalf.

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018110

NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED

4. Taxation

The tax credit is as follows:
– UK corporation tax

Total current tax
Deferred tax:
Origination and reversal of temporary differences 
Adjustments in respect of prior years
Effect of changes in tax rates

Total deferred tax

Total tax credit

30 September 
2018 
£’000

30 September 
2017 
 £’000

–

–

42
5
(4)

43

43

–

–

15
–
(2)

13

13

Factors affecting current tax charge/(credit):
The tax assessed on the profit for the period is different to the standard rate of corporation tax in the UK of 19 per cent 
(30 September 2017: 19.5 per cent). The differences are explained below:

Loss excluding taxation
Tax using the UK corporation tax rate of 19% (2017: 19.5%)
Change in tax rate on deferred tax balances
Adjustments in respect of prior years
Non-deductible expenses
Group relief

Total tax credit included in profit or loss

30 September 
2018 
£’000

30 September 
2017 
£’000

(834)
(158)
4
(5)
7
109

(43)

(964)
(188)
2
–
25
148

(13)

The Group’s standard tax rate for the year ended 30 September 2018 was 19 per cent (30 September 2017: 19.5 per cent).

Factors that may affect future current and total tax charges
A reduction in the UK corporation tax rate from 19 per cent to 17 per cent (effective from 1 April 2020) was substantively enacted 
on 15 September 2016. This will reduce the Company’s future current tax charge accordingly and the deferred tax asset at 
30 September 2018 and 30 September 2017 has been calculated based on these rates.

5. Investments

At the beginning of the period
Additions

At the end of the period

Investment in 
subsidiary 
undertakings 
£’000

 49,982
179

50,161

Details of the investments in subsidiary undertakings are outlined in note 14 of the consolidated financial statements.

6. Cash and cash equivalents
For the purpose of the statement of cash flows, cash and cash equivalents comprise the following:

Cash and cash equivalents

30 September 
2018 
£’000

30 September 
2017 
£’000

2

51

Financial Statementshollywood bowl group plc111

30 September 
2018 
£’000

30 September 
2017
 £’000

56

56

13

13

30 September 
2018
£’000

30 September 
2017 
£’000

13
5
38

56

–
–
13

13

30 September 
2018 
£’000

30 September 
2017 
£’000

56

13

30 September 
2018 
£’000

30 September 
2017 
£’000

34
72,935

72,969

33
73,641

73,674

30 September 
2018 
£’000

30 September 
2017 
£’000

19,601
169
589

20,359

5,687
209
641

6,537

30 September 2018

30 September 2017

Shares

£’000

Shares

£’000

150,000,000

150,000,000

1,500 150,000,000

1,500 150,000,000

1,500

1,500

7. Deferred tax asset

Deferred tax asset
Deferred taxation asset

Reconciliation of deferred tax balances
Balance at beginning of period
Adjustments in respect of prior years
Deferred tax credit for the period 

Balance at end of period

The components of deferred tax are:

Deferred tax asset

Temporary differences

8. Trade and other receivables

Other receivables
Amounts owed by Group companies

9. Trade and other payables

Amounts owed to Group companies
Trade and other payables
Accruals and deferred income

10. Share capital

Allotted, called up and fully paid
Ordinary Shares of £0.01 each

Strategic ReportGovernanceFinancial StatementsAnnual Report and Accounts 2018112

NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED

11. Share-based payments
Long-term employee incentive costs
The Company operates Long Term Incentive Plans (LTIPs) for the Directors. In accordance with IFRS 2 Share Based Payments, the 
value of the awards is measured at fair value at the date of the grant. The fair value is written off on a straight-line basis over the 
vesting period, based on management’s estimate of the number of shares that will eventually vest. 

A summary of the movement in the LTIP is outlined below:

Scheme name

Year of grant

Method of 
settlement 
accounting

Outstanding at 
1 October 
2017

Granted 
during 
 the year

Lapsed/
cancelled 
during the year

Exercised 
during the year

Outstanding at 
30 September 
2018

Exercisable at 
30 September 
2018

LTIP 2017
LTIP 2018

2017
2018

Equity
Equity

268,370
–

–
218,830

–
–

–
–

268,370
218,830

–
–

In accordance with the LTIP schemes outlined in the Group’s remuneration policy, the vesting of these awards is conditional upon 
the achievement of a Group EPS target set at the time of grant, measured at the end of a three year period ending 30 September 
2019 and 30 September 2020 and the Executive Directors’ continued employment at the date of vesting.

The awards will vest based on the following adjusted EPS targets:

Adjusted EPS in the final year of the performance period (pence)

LTIP 2017

12.25

LTIP 2018

13.86

12.25 – 13.75

13.86 – 14.85

13.75

14.85

Vesting

25%

Vesting determined on a straight line basis

100%

During the year ended 30 September 2018, 218,830 (30 September 2017, 268,370) share awards were granted under the LTIPs. For 
all LTIPs, the Company recognised a charge of £222,288 (30 September 2017: £76,793) and related employer national insurance of 
£30,676 (30 September 2017: £10,597).

The following assumptions were used to determine the fair value of the LTIPs granted:

Financial year LTIP granted

Share price at date of grant
Discount rate/dividend yield

2018

1.950
3%

2017

1.565
3%

12. Guarantee
The Company has given a guarantee over certain subsidiaries under S479A CA 2006 such that the Financial Statements of these 
subsidiaries for the year ended 30 September 2018 will be exempt from audit (note 14 of the Group Financial Statements).

Financial Statementshollywood bowl group plcCOMPANY INFORMATION

Registrar
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

T: 0871 664 0300
E: enquiries@linkgroup.co.uk

Auditor
KPMG LLP
58 Clarendon Road
Watford
WD17 1DE

Financial adviser and broker
Investec
30 Gresham Street
London
EC2V 7QN

Hollywood Bowl Group plc
Focus 31
West Wing
Cleveland Road
Hemel Hempstead
Herts
HP2 7BW

www.hollywoodbowlgroup.com

Company number
10229630

Company Secretary
Prism Cosec
Elder House
St George’s Business Park
207 Brooklands Road
Weybridge
KT13 0TS

E: hollywoodbowl@prismcosec.com

Investor relations
Tulchan Communications LLP
85 Fleet Street
London
EC4Y 1AE

T: 020 7353 4200
E: hollywoodbowl@tulchangroup.com

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