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Hollywood Bowl Group

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FY2019 Annual Report · Hollywood Bowl Group
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The Complete

ANNUAL REPORT AND ACCOUNTS 2019

HOLLYWOOD BOWL GROUP IS THE UK’S  
LARGEST TEN-PIN BOWLING OPERATOR. 

WE HAVE A PASSION FOR BRINGING 
FAMILIES AND FRIENDS TOGETHER FOR 
AFFORDABLE FUN AND HEALTHY COMPETITION.

WE HAVE 60 CENTRES ACROSS THE UK  
EACH EQUIPPED WITH AN AVERAGE OF  
24 BOWLING LANES, A LICENSED BAR,  
A HOLLYWOOD DINER AND AN  
AMUSEMENTS ZONE FEATURING  
THE LATEST GAMES DESIGNED TO KEEP  
EVERYONE ENTERTAINED.

STRATEGIC REPORT
Chairman’s statement 
CEO’s review 
Market review 
Our stakeholders 
Our business model 
Our strategy at a glance 
Developments across the business 
Key financial  
performance indicators 
Principal risks 
Viability statement 
Finance review 
Sustainability report 

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8
12
14
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20

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26
29
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34

CONTENTS

GOVERNANCE
Chairman’s introduction 
Board of Directors 
Corporate Governance report 
Report of the  
Nomination Committee 
Report of the Audit Committee 
Report of the Remuneration  
Committee 
Directors’ remuneration policy 
Annual report on remuneration 
Directors’ report 
Statement of Directors’  
responsibilities 
Independent auditor’s report 

39
40
42

47
49

52
54
62
67

69
70

FINANCIAL STATEMENTS
Consolidated statement  
of comprehensive income 
Consolidated statement of  
financial position 
Consolidated statement  
of changes in equity 
Consolidated statement of  
cash flows 
Notes to the Financial Statements 
Company statement of 
financial position 
Company statement of 
changes in equity 
Company statement of cash flows 
Notes to the Company  
Financial Statements 
Company information 

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101

102
102

103
108

 
FINANCIAL HIGHLIGHTS

DIVIDENDS  
SINCE IPO

£47.7m£47.7m£47.7m

EARNINGS 
PER SHARE

14.86p
14.86p
14.86p

2018:
12.52p (+18.7%)

SPECIAL DIVIDEND 
PER SHARE

4.50p4.50p4.50p

2018:
4.33p (+3.9%)

FINAL ORDINARY 
DIVIDEND PER SHARE

5.16p5.16p5.16p

2018:
4.23p (+22.0%)

OPERATING PROFIT  
MARGIN

21.9%21.9%21.9%

2018:
20.6% (+1.3%pts)

GROUP ADJUSTED 
EBITDA1

£38.2m
£38.2m£38.2m

2018:
£36.2m (+5.7%)

TOTAL AVERAGE  
SPEND PER GAME1

£9.64£9.64
£9.64

2018:
£9.22 (+4.5%)

PROFIT 
BEFORE TAX

£27.6m£27.6m£27.6m

2018:
£23.9m (+15.3%)

LFL REVENUE 
GROWTH1

+5.5%+5.5%+5.5%

2018:  
+1.8%

REVENUE

£129.9m
£129.9m
£129.9m

2018: 
£120.5m (+7.8%)

OPERATIONAL HIGHLIGHTS

•  Six centres refurbished and a further two AMF 

•  Continued investment in our sector-leading 

centres refurbished and rebranded to Hollywood 
Bowl in FY2019, with returns above targeted  
33 per cent

technology platform and marketing programmes 
driving improved e-commerce revenue and  
yield performance

•  Strong progress in new centre programme: 

two opened in the year and ten centres in the 
development pipeline to FY2023

•  Ongoing innovation of the customer proposition 
with our new scoring system being rolled out 
across the estate with 24 centres completed  
at the end of FY2019; ‘Pins on strings’ now installed 
in 11 centres; cashless change machines now  
in 35 centres and Play for Prizes in 52 centres

•  Our team member development programme 
continues to deliver excellent results: six  
assistant managers promoted to centre manager 
and overall team member turnover reduced by  
13% pts year-on-year

•  A strong balance sheet and excellent cash 
generation underpin our business model

1  Definitions for these measures are in the key performance indicators section (pages 24 and 25). Management believe providing these specific financial highlights 
gives valuable supplemental detail regarding the Group’s results, consistent with how management evaluate the Group’s performance. A reconciliation between 
Group adjusted EBITDA and statutory operating profit is provided on page 32.

1

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019OVERVIEW OF ESTATE AND NEW CENTRE PIPELINE

A HIGH-QUALITY PORTFOLIO OF 
PROFITABLE CENTRES AND A STRONG 
NEW CENTRE PIPELINE TO 2023

Leeds

Our centres are typically  
co-located with cinema and 
casual dining restaurants in 
large, high-footfall, edge of town 
leisure and retail developments. 
Our three new trial mini-golf 
‘Puttstars’ centres (opening in 
FY2020) were also selected with 
these location criteria.

York

HOLLYWOOD BOWL – OPENING 2020
Located in the new leisure extension to the 
successful York Vanguard Way retail scheme, 
co-located with a Cineworld cinema, 
Puttstars and multiple restaurants

Facilities

PUTTSTARS – OPENING 2020
The centre will be a key leisure anchor 
alongside an Odeon Luxe and Pure Gym, 
in the new Springs retail and leisure 
development which is located adjacent to 
Junction 46 of the M1 at Thorpe Park

Key stats

28,000 sq ft
24 lanes

Facilities

Key stats

21,000 sq ft
27 holes

PUTTSTARS – OPENING 2020

Located in the new leisure extension to the 
successful York Vanguard Way retail scheme, 
co-located with a Cineworld cinema, 
Hollywood Bowl and multiple restaurants

Facilities

Key stats

18,000 sq ft
27 holes

2020

2020

2020

2020

2021

2022

2022

2023

2023

AMF Bowling

6

Hollywood Bowl

54

Rochdale 

Hollywood Bowl 
pipeline centres

Puttstars pipeline 
centres

Central support  
office

7

3

1

PUTTSTARS – OPENING 2020
Located in the Riverside development, the 
centre will be positioned below a brand new 
cinema and in close proximity to several 
restaurants, in a new leisure extension

Facilities

Key stats

20,000 sq ft
27 holes

2021

2

HOLLYWOOD BOWL GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CURRENTLY

606060

CENTRES

101010

NEW OPENINGS BY  
END OF FY2023

Belfast 

Nottingham

Colchester

HOLLYWOOD BOWL – OPENING 2021
The centre will be the first Hollywood Bowl 
to open in N. Ireland and will be located on 
an upgraded leisure scheme with a cinema, 
W5 museum and the Odyssey arena 

HOLLYWOOD BOWL – OPENING 2022
Forming part of a new £150m refurbishment 
of the existing Broadmarsh centre which has 
a 13m annual footfall 

HOLLYWOOD BOWL – OPENING 2023
The centre will be located on a large, out of 
town leisure complex which also includes a 
Cineworld cinema, trampoline park, indoor 
golf and restaurants 

Facilities

Facilities

Facilities

Key stats

29,000 sq ft
20 lanes

Key stats

19,500 sq ft
16 lanes

Key stats

21,000 sq ft
18 lanes

2021

2022

2023

Liverpool

Swindon

Southend

HOLLYWOOD BOWL – OPENING 2021
Relocation of our existing centre to a 
new leisure section of the Edge Lane 
development, co-located with a Vue  
cinema and multiple restaurants

HOLLYWOOD BOWL – OPENING 2022
Opening on a large out of town leisure 
and retail development. The centre will be 
co-located with a cinema, indoor ski slope, 
restaurants and retail 

HOLLYWOOD BOWL – OPENING 2023
Forming part of a new out of town leisure 
complex, the centre will be co-located with 
an Empire cinema, restaurants and a hotel 

Facilities

Facilities

Facilities

Key stats

21,000 sq ft
19 lanes

Key stats

22,000 sq ft
20 lanes

Key stats

23,000 sq ft
24 lanes

Key

 Bowling

 Amusements

 Pool tables

 Diner

 Bar area

 Mini-golf

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STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGY IN ACTION

HOLLYWOOD BOWL OPENS THE UK’S LARGEST BOWLING 
CENTRE IN THE LAST TEN YEARS

We opened our new 24-lane Hollywood 
Bowl entertainment centre at intu Lakeside, 
Essex, in March 2019. This was a milestone 
60th centre opening for the Group and, 
at £3.5m, it represents our largest single-
centre investment. Hollywood Bowl at intu 
Lakeside, co-located with a cinema, mini-
golf, a Nickelodeon centre and casual dining 
restaurants amid a large plaza-style setting, 
forms an integral part of an exciting new 
£72m leisure extension.

INTU

Our Lakeside centre was the first Hollywood 
Bowl to feature large-scale external digital 
screens to drive footfall. Once inside, digital 
installations in the form of leaderboards, 
encourage increased dwell time, and bar, 
diner and reception merchandising screens 
promote upselling and ancillary spend.

NEW JOBS CREATED

404040

  Read more on page 15

4

HOLLYWOOD BOWL GROUP PLC242424

LANES

SIX
VIPVIP
LANES

FLOORSPACE AT  
INTU LAKESIDE

34,000
34,000
34,000

SQ FT

£3.5m£3.5m£3.5m

DEVELOPMENT 
COST

Our Lakeside centre offers a complete entertainment 
experience. Six of its 24 bowling lanes are new look VIP 
lanes giving visitors the Hollywood Bowl star treatment 
and the ability to try out ‘Hyper Bowl’ against a backdrop 
of American décor. Other centre highlights include a 
Hollywood Diner with a vintage pink Chevy car seating area, 
serving gourmet burgers and hot dogs, while the stylish bar 
offers speciality cocktails and five American pool tables. 

Aside from bowling, visitors can enjoy the extensive 
amusements area, with its leading games and the 
opportunity to redeem tickets for fun prizes. 

Performance since opening has been in line with 
management’s expectations.

Our 60th centre

Lakeside photography provided by Inspired Media.

5

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019CHAIRMAN’S STATEMENT

another

6

YEAR

Peter Boddy

CHAIRMAN

  Read biography on page 40

Following our third full year as a listed business, 
I am delighted to report another strong financial 
and operational performance. The Group has 
continued to make good progress with its 
customer-led strategy, delivering returns from 
product innovations, new centre openings and 
its refurbishment and rebrand programme.

Our unwavering focus on this established 
strategy, coupled with the continued effective 
deployment of capital, has resulted in the delivery 
of like-for-like (LFL)1 revenue growth of 5.5 per 
cent, Group adjusted EBITDA1 growth of 5.7 per 
cent and profit before tax growth of 15.3 per cent.

A myriad of activities come together to deliver 
excellent customer experience, but there are 
key components that drive the successful 
implementation of our strategy. At the heart 
of what we do are our team members who 
operate the centres and the support centre 
on a daily basis. I am pleased to say that with 
our industry-leading team member retention 
figures, we have established ourselves as a 
great company to work for. But we do not rest 
on our laurels, and strive to be ranked amongst 
the very best. This year we have launched a 
number of initiatives focused on team member 
engagement and on delivering competitive 
team member benefits. We are seeing a clear 
response to this with our continually improving 
customer experience scores, improvements in 
team member retention and market-leading 
financial performance.

We continue to invest in our centres 
too; in some cases revisiting centres we 
first invested in some five or more years 
ago. The returns delivered continue to 
be excellent, with an average return2 on 
refurbishments and rebrands this year of 46.1 
per cent. This has been achieved through 
continued innovation in our refurbishment 
programme including reconfiguring layouts 
and maximising the space available. A great 
example is the recent investment in Leicester, 
one of our top-performing centres, where, 
by combining the bar and diner, we created 
space for two additional lanes, increased 
the number of amusement machines and 
improved customer service. Leicester is on 
track to deliver payback within two years.

Another terrific example of continued 
investment into our existing portfolio can 
be seen at our Peterborough centre. We 
have invested £300,000 to create a more 
modern and contemporary feel by removing 
internal walls, opening up the concourse, 
expanding the amusement offering, adding 
modern finishes and colours and applying 
the Hollywood Bowl branding. The result has 
been a revitalised centre delivering a return 
above our expectations.

These investments have been combined with 
product innovations including, but not limited 
to, ‘Pins on strings’ and a new scoring system. 
Both initiatives deliver an improved customer 
experience. ‘Pins on strings’ is a great example of 
industry norms being challenged and, through 
careful and methodical installation, we are 
seeing improving customer experience scores 
around our core bowling product, operational 
efficiencies and increased acceptance from 
even the most hardened league bowlers.

1   Definitions for these measures are in the key performance indicators section (pages 24 and 25). Management 

believe providing these specific financial highlights gives valuable supplemental detail regarding the Group’s results, 
consistent with how management evaluate the Group’s performance. A reconciliation between Group Adjusted 
EBITDA and statutory operating profit is provided on page 32.

2  Returns are calculated as the incremental EBITDA in the first 12 months post the completion and relaunch of the 

refurbishment, divided by the capital expenditure spent on the refurbishment. The incremental EBITDA is calculated 
by comparing the refurbished centres LFL revenue growth post refurbishment, against the centres that have not 
been invested in during the previous 18 months, and then applying the gross profit % for each revenue line.

HOLLYWOOD BOWL GROUP PLCTwo new centres have been added during the 
year – at intu Watford and intu Lakeside. Both 
are the embodiment of product innovation 
and evolution, providing the opportunity to test 
new technology and our ever-improving digital 
application and strategy. Given the opportunity, 
I urge you to visit these sites to see the latest 
iterations in bowling – they are very exciting 
both for the customer experience they offer 
and for their financial payback.

As a team, we thrive on the challenge of 
maximising returns from our strategy. We 
review the competitive landscape constantly 
and investigate all opportunities that are for 
sale or potentially for sale. Currently these 
are of limited interest, as we believe we can 
generate higher returns from our organic 
rollout strategy. We have also developed a new 
mini-golf concept, ‘Puttstars’, which represents 
an exciting opportunity to create an additional 
but complementary aspect to our Hollywood 
Bowl centres. The three trial sites in Leeds, 
York and Rochdale, will open in FY2020 and 
we look forward to reporting on progress. 

At our recent year-end centre manager 
conference – where we report on, and 
celebrate, the year just completed and 
launch the year ahead – we talked at length 
about “continuous improvement” and 
“incremental marginal gains”. The leadership 
teams created strategies and actions to 
implement changes and improvements in 
our operational model to deliver another year 
of successful performance. An important 
aspect of this conference is the celebration  
of achievements, resulting in a team of winners 
going to the Disney Institute to discover new 
ideas for our continuous improvement.

Our position as market leader continues to be 
reinforced by our performance. The significant 
cash generation from our business and returns 
from our ongoing investment programme, 
have enabled the Board to recommend a 
special dividend of 4.50 pence per share 
for FY2019 alongside an increase in the final 
ordinary dividend to 5.16 pence per share. 
Along with the interim dividend, this will mean 
a total dividend of 11.93 pence for FY2019, up 
12.7 per cent on FY2018.

I look forward to the year ahead with great 
enthusiasm and optimism. We are well placed 
to increase shareholder value through the 
continued execution of our customer-led 
strategy, planned effective investment and 
our highly motivated and engaged team. As 
well as to our wider team, my thanks go to the 
senior leadership team of Stephen, Laurence, 
Mat, Mel and Darryl, whose leadership and 
example are the personification of the culture 
and determination to succeed that defines 
Hollywood Bowl Group.

PETER BODDY
CHAIRMAN
13 December 2019

OUR INVESTMENT CASE
OUR INVESTMENT CASE

MARKET-LEADING OPERATOR WITH  
NATIONAL SCALE
With 60 high-quality, all profitable centres, Hollywood Bowl Group 
operates a high-quality, well-invested estate led by an experienced 
management team

SIGNIFICANT MARKET OPPORTUNITY 
Current ten-pin bowling penetration, usage rates and competitive 
price position in the growing competitive socialising and leisure 
sectors are supporting future expansion and organic growth

CUSTOMER-FOCUSED 
Revitalising the ten-pin bowling experience and driving engagement 
levels and revenue through strong customer-focused insight, product 
innovation and continuous operational improvement

THE
EXTRA
MILE

CORE FOCUS ON TEAM AND CULTURE 
Our customer-focused culture promotes consistent behaviours 
and attitudes from the best people, attracted, retained and 
nurtured through talent management and incentive programmes

DIVERSIFIED REVENUE STREAMS
We offer a complete entertainment experience for our customers. 
Bowling accounts for half of Group revenue. The other half 
comprises amusements, food and drink

MULTIPLE LEVERS TO DRIVE FURTHER GROWTH
Strong returns and excellent customer feedback through ongoing 
refurbishments and customer innovations. A strong new centre 
pipeline is backed by a disciplined and rigorous site selection 
process for both bowling locations and the new ‘Puttstars’ mini-
golf concept trial

ATTRACTIVE FINANCIAL MODEL
Consistent strong financial performance and returns, driven by an 
ongoing capital investment programme and unrelenting focus on 
the customer experience

7

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019CEO’S REVIEW

Continuously

Stephen Burns

CHIEF EXECUTIVE OFFICER

  Read biography on page 40

It is pleasing to report on another very 
successful year for Hollywood Bowl Group, 
which continues to be a dynamic and 
ambitious business that delivers a fantastic 
value-for-money family entertainment 
experience to its customers. We maintain 
a daily focus to improve the quality of 
our environments and the experience we 
provide for those who choose to spend 
their leisure time with us. Our continued 
growth has been delivered by executing a 
clear and consistent strategy to provide a 
customer-led product delivering a best-in-
class experience, tailored to the different 
needs of our customer groups. Our growth 
provides further evidence of our ability 
to grow market share, refine our offering 
through our rebrand and refurbishment 
programme, and provide an industry-
leading competitive socialising experience 
to a wide customer demographic.

The Group saw all revenue lines increase 
on a LFL basis for FY2019. Our continued 
strong sales and profitability has come as  
a result of:

REVENUE GROWTH 
•  We grew game volumes by 3.1 per cent in 
FY2019 and our bowling spend per game 
increased by 2.6 per cent.

•  This was supported by the continued 
enhancements to our dynamic pricing 
structure, including offering deeper 
discounts for the lower demand periods.

•  Bar & diner spend per game grew by 

a combined 3.1 per cent last year as a 
result of the bar product changes made 
during the second half of last year.  
This, coupled with investment in our 
diner layouts, helped extend customer 
dwell time. 

•  Continued innovation and investment 

in our ancillary product offering helped 
drive an increase in overall spend per 
game from £9.22 to £9.64 in FY2019. 

8

HOLLYWOOD BOWL GROUP PLCTOTAL AVERAGE SPEND 
PER GAME

+4.5%+4.5%+4.5%

YEAR-ON-YEAR

13m+13m+13m+

BOWLING 
GAMES PLAYED

INNOVATION
•  New competitive gaming concepts in 
both video and the redemption offer, 
coupled with a fantastic plush product 
range following a strong cinema film slate, 
helped drive amusement spend per game 
up 10.6 per cent year-on-year. 

•  Learnings from the cashless trials put in 
place last year continue to drive returns, 
with contactless change machines 
reducing the barriers to play. 

CUSTOMER ENGAGEMENT
•  The way we attract new customers and 
re-engage with existing guests through 
our digital marketing and Customer 
Relationship Management (CRM) activity. 
Our programmatic advertising campaign has 
driven increased revenues and improved 
return on spend ratios against last year. Our 
automated and tactical email campaigns 
also delivered increased revenues driven 
by the expansion of our database, which 
now stands at over two million contacts, 
improved targeting and further investment 
in the digital marketing team.

•  Continuing to provide the highest levels 

of customer service. This drives up spend 
per game, the quality of our database and 
customers’ propensity to recommend 
Hollywood Bowl to their friends. Our 
overall customer satisfaction levels have 
increased once again this year which has 
helped drive up spend per game.

MARKET 
Hollywood Bowl Group remains the UK’s 
top ten-pin bowling operator, trading 
from 60 high-quality, all profitable, family 
entertainment centres located throughout 
the length and breadth of the country. 
Competitive socialising has cemented itself as 
its own sub-sector in the leisure market over 
the last two years, and we are well positioned 
to capitalise on this trend. Bowling is unique 
in that it appeals to a wide demographic, 
has a relatively low price point which makes 
it a family-accessible activity and is simple 
to understand and play (albeit tricky to truly 
master!), which makes it appealing to all ages.

Our strong covenant, reinvestment profile  
and portfolio track record make us an 
attractive tenant for landlords. With the 
increase in space available from the market 
realignment in retail and casual dining, 
continued consumer interest and relatively 
low penetration rates compared with 
cinema, our opportunity to continue to  
grow the overall bowling market is strong.

ENHANCING OUR ESTATE AND CUSTOMER 
EXPERIENCE
The quality of our estate is a Hollywood 
Bowl hallmark. We completed six 
refurbishments and two AMF rebrands in 
the year and are on track to deliver on our 
targeted 33 per cent return on investment. 
From the learnings made over the last cycle 
of investment, we have made a number 
of changes to the latest centres to benefit 
from a refurbishment; combining the bar 
and diner, creating a smoother customer 
journey and freeing up space for enlarged 
amusement areas. This also enabled us to 
add additional bowling lanes in two centres 
this year, with similar plans for three other 
centres in FY2020, including Sheffield pre-
Christmas 2019.

We opened two new centres during the 
period. Hollywood Bowl Watford, located 
at the intu shopping centre scheme, 
boasting 14 lanes over 20,000 square 
feet, was opened in December 2018. We 
also celebrated the opening of our 60th 
Hollywood Bowl site, at intu Lakeside, in 
March 2019. At 34,000 square feet and 
24 lanes, Lakeside is the largest bowling 
centre to be opened in the UK in the last 
ten years. Both centres are trading well and 
in line with our expectations. The centre in 
Lakeside saw the first trial installation of 
‘Hyper Bowl’ across six lanes. Hyper Bowl 
is an innovative product that has different 
game formats and scoring technology. We 
plan to install Hyper Bowl as an option 
across all the lanes at our centre in Norwich 
in FY2020 to fully test the concept. 

INVESTMENT IN PEOPLE
Hollywood Bowl is a people business, from 
our customers to our team, and the attraction 
and retention of top talent is at the top of the 
leadership agenda. I am incredibly fortunate 
to be supported by an entrepreneurial team 
who look for continuous improvement in our 
customer offering, and I thank them for their 
hard work and determination over the last 
twelve months.

Our industry-leading top talent  
programmes have helped support our 
growth this year, with 48 per cent of all 
management roles filled internally and 
184 team members joining one of our 
management development programmes. 
With record low unemployment, competition 
for team members for entry-level roles 
continues to be high within the market.  
As a consequence, we have improved our 
pay and reward structures to ensure we are 
offering a competitive basic salary with  
the opportunity to earn service and profit-
related bonuses throughout the organisation.

INVESTMENT IN TECHNOLOGY 
We continue to innovate, enhancing the 
customers’ digital journey adding to their ‘real  
world’ bowling fun. We have made some  
big improvements to our proposition this 
year including the launch of a new mobile-
first website which has supported continued 
revenue growth through our online sales 
channel. The rollout of our new scoring 
system continues at pace, with 24 centres 
now benefiting from the technology that joins 
the scoring system in-centre with our CRM 
capabilities; 50 per cent of the estate will 
have the new system by the end of calendar 
year 2019, with the rollout to be completed 
across the estate over the next 18 months. 
Our in-centre digital merchandising has  
been well received by our customers, with 
digital leader boards linked to the scoring 
system, dynamic advertising of products 
and data capture kiosks adding to the overall 
experience and atmosphere of  
our contemporary environments.

We have installed the latest pinsetter 
technology, version three of the ‘Pins on 
strings’ machine, in a further four centres 
this year after working in partnership with 
the manufacturer to iron out early issues. 
We will continue to install this machine in 
those centres where the freefall pinsetters 
are reaching the end of their useful economic 
life, and have plans for installation in a further 
six centres over the coming year. The returns 
we have seen from this investment are in line 
with guidance at 25-30 per cent. 

Supporting our growth in bowling revenue 
has been the dynamic pricing technology 
we built into our website and contact centre 
booking channels. Version four of the initiative 
launched in 2017 was rolled out to the estate 
in July 2019.

9

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019Q&A

WHAT MAKES HOLLYWOOD BOWL GROUP  
THE UK’S TEN-PIN BOWLING MARKET LEADER? 
Everything we do is focused on 
delivering the best possible experience 

for our customers. We are the biggest in 
terms of number of centres, and although 
we are also the cheapest of all of the 
branded UK bowling operators, we lead  
the market in margins and profitability. We 
achieve this by ongoing investment in our 
centres, in new technology and other 
innovations, and through the continued 
efforts of, and engagement with, our 
excellent team members.

CONSUMER CONFIDENCE LEVELS CAN BE FICKLE 
AT TIMES OF UNCERTAINTY. DO THEY GIVE YOU 
CAUSE FOR CONCERN?
We track consumer confidence closely 
and work hard to ensure that anyone 
who walks through our doors gets great value 
for their money. When consumer confidence 
is lower, it is more important than ever that 
we make sure our customers can come to 
our centres, to eat, drink and play, and have a 
fantastic time without compromising on 
quality. It’s what we are good at.

HOW DO YOU CONTINUE TO ATTRACT TOP 
TALENT TO YOUR BUSINESS?
Our team is a big part of our success 
and we want to make sure that they 

continue to be motivated and incentivised. 
As a result of our strategy to support team 
members in developing a rewarding career, 
45 team members successfully completed 
our internal management training 
programmes during the year. We also  
give all of our management teams the 
opportunity to share in the success of their 
centre’s performance through a significant 
bonus scheme. We have also implemented 
Long Term Incentive Plans for centre 
managers, assistant managers and  
senior support centre team members.

CEO’S REVIEW CONTINUED

STRATEGY AND NEW CENTRE OPENINGS
We have a strong pipeline of new bowling 
and mini-golf centres secured, with an 
average of two new centres per year to be 
opened through to FY2023 as anchor leisure 
tenants. We have also been working hard 
with our landlords to extend a number of  
our leases, securing tenure and protecting 
our property cost exposure. 

We are pleased with the progress we have 
made developing our new indoor mini-golf 
concept, ‘Puttstars’. We believe we have a 
real opportunity to leverage our knowledge 
and experience of indoor leisure to create 
something truly differentiated for our core 
customer groups as we look to expand our 
value-for-money offering and benefit from 
a larger share of the leisure pound. We have 
agreed leases on three locations – in Thorpe 
Park, Leeds; York; and Rochdale – that will 
each open in FY2020 to allow us to robustly 
test the concept. 

BREXIT
Continued political uncertainty has 
had a number of low-level impacts on 
our business, mainly in the areas of 
refurbishments, food imports and the 
recruitment of team members for entry-
level roles. But given our low level of reliance 
on a transient European workforce and  
the UK or non-European sourcing of the 
majority of our products, as well as our  
value-for-money price point, we do not 
believe the impact of Brexit to be material  
to our business operations.

OUTLOOK
We are a dynamic and ambitious business 
and have a well-thought-out, and proven, 
long-term capital investment strategy to 
continue the refurbishment of our estate 
with a target of seven to ten investments in 
FY2020, as well as the opening of one new 
bowling centre and three mini-golf centres, 
that will continue to enhance the quality 
of our portfolio. Investment in technology 
will further boost our industry-leading 
proposition. I am confident that our plan 
for the coming year will continue our strong 
growth trajectory, enhance our customer 
experience even further, strengthen 
the business and deliver value for our 
shareholders and other stakeholders. 

STEPHEN BURNS
CHIEF EXECUTIVE OFFICER
13 December 2019

10

HOLLYWOOD BOWL GROUP PLC 
 
IN CONVERSATION WITH 
STEPHEN BURNS, CEO &  
LAURENCE KEEN, CFO

WHAT IMPACT HAS THE ONGOING BREXIT 
UNCERTAINTY HAD?
We are solely a UK business, our supply 
chain is mostly UK based and less than 

four per cent of our team members come 
from EU countries outside of the UK. 
Although we have seen cost increases  
in certain food lines, we have not passed 
these on to our customers. Other low-level 
impacts include slightly increased costs  
for refurbishments and in recruiting team 
members for entry-level roles. We have 
limited international exposure but Brexit 
– and any related impact – is certainly 
something we keep an eye on.

IS THIS YEAR’S PERFORMANCE FLATTERED  
BY A WEAKER COMPARATIVE DUE TO LAST 
YEAR’S EXTREME WEATHER CONDITIONS? 
In FY2018, we performed well as a  
result of our clear and consistent 
strategy which is not influenced by short-
term factors like the weather. This year’s 
performance also reflects the benefits of 
that continued strategy and our ability to 
drive game volumes, and average spend, 
while carefully managing costs and 
protecting margins.

YOU’RE WORKING ON A NEW MINI-GOLF  
TRIAL CONCEPT. HOW IS THAT PROGRESSING?
It is still early days but we have secured 
three locations and these will open  

in FY2020 under the new brand name 
‘Puttstars’. Mini-golf is another highly 
accessible family leisure experience and we 
believe that we can leverage our customer-
led operating model and CRM to provide 
another value-for-money activity and grow 
our presence within the UK leisure market. 
Bowling remains our main focus but 
mini-golf allows us to occupy spaces in 
high-quality locations unsuitable for bowling 
from a configuration perspective. We are 
excited about the opportunity but, as with 
any initiative or concept, we will test it fully 
before rolling it out.

HAVE YOU CONSIDERED INTERNATIONAL 
EXPANSION?
There is still a great deal of opportunity 
within the UK bowling market, but we 
do look elsewhere for opportunities. We have 
secured a new site in Belfast, due to open in 
FY2021, which gives us the chance to test 
our offer in Northern Ireland.

CAN YOU TELL US WHAT’S NEXT FOR 
HOLLYWOOD BOWL GROUP?
Well, we certainly have a lot to be 
getting on with at the moment! Our 
focus for now is on continuing to deliver 
against our growth plan through the 
successful execution of our customer-led 
strategy. We are focused on innovating to 
ensure we offer our customers the best 
possible experience. We look forward to 
launching our mini-golf trial in the three 
chosen locations in the new year, and have  
a pipeline of new bowling centres up to and 
including FY2023, targeting an average of  
two openings a year, all of which are on 
high-quality retail and leisure parks.

SUSTAINABILITY IS INCREASING IN PROFILE IN 
THE BUSINESS WORLD. HOW IMPORTANT IS IT 
TO THE GROUP?
Very – sustainability has always been a 
key part of our culture and our strategy 
to deliver value for our customers, team and 
shareholders. As a business with sites all 
over the UK, we seek to take care of, and 
improve, the wellbeing of our people, our 
customers and the communities in which 
we operate. We have implemented several 
sustainability initiatives across the business, 
from our charity engagement programme to 
cutting the amount of waste we generate, 
for example by eradicating all plastic straws 
from our drinks proposition. Futhermore, we 
are also working with our landlords and 
external partners to install solar panels on 
our roofs. We have completed two projects 
so far and have plans for more.

WHAT ARE YOU MOST 
PROUD OF?
I am extremely proud that we have 
achieved everything we said we would at 
IPO three years ago. We are a people business, 
and I am grateful and proud to lead such a 
hard-working, supportive and determined 
team. Together, we have continued to deliver 
the best possible customer experience while 
achieving sustainable, profitable growth that 
benefits our teams and delivers returns for our 
shareholders. It is also fantastic to see that our 
overall customer satisfaction levels have 
increased once again this year. We remain 
focused on growing the business organically 
and through effective investment in our 
existing centres, customer innovations and 
new centres. We are pleased with the 
continued progress made this year.

11

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
 
 
 
 
 
 
MARKET REVIEW

AS A CLEAR LEADER IN BOTH TEN-PIN BOWLING AND  
THE EMERGENT COMPETITIVE SOCIALISING MARKET,  
WE ARE BEST PLACED TO CAPITALISE ON THE GROWTH 
OPPORTUNITIES IN THESE SECTORS

THE UK HAS 

311

TEN-PIN BOWLING  
CENTRES

OF THESE,

ARE HOLLYWOOD 

BOWL GROUP CENTRES 

60
60
26%26%26%
14%14%14%

HOLLYWOOD BOWL GROUP SHARE 
OF UK BOWLING LANES

EXPECTED MARKET GROWTH IN  
THE TEN-PIN BOWLING SECTOR
2018–2022

 Hollywood Bowl Group
 Ten Entertainment Group
 QLP
 Disco Bowl
 Namco
 MFA
 Independents/others

60
45
11
8
7
6
174

12

A GROWTH SECTOR
The ten-pin bowling market forms a small, 
but fast-growing, part of the UK’s expanding 
and increasingly diverse ‘out of home’ leisure 
sector, offering a competitively priced 
experience and broad customer appeal. 

It is estimated that the UK ten-pin bowling 
market was worth £311m1 in 2018 and grew at 
an annual rate of 4 per cent. This marked the 
sixth consecutive year of growth1.

As with the wider UK leisure market, growth 
in ten-pin bowling has been driven by 
macroeconomic factors, such as increases 
in GDP, consumer disposable income levels, 
as well as the spending shift towards 
experiential leisure.

Alongside this, a key historical growth factor 
has been corporate consolidation and 
significant investment by leading branded 
operators, primarily in the refurbishment of 
existing centres and, in part, in the opening 
of new centres.

Hollywood Bowl Group has driven much of 
the market growth through its investment in 
reinvigorating customer engagement through 
digital platforms, refocusing the bowling 
proposition towards family leisure, improving 
ancillary product offerings and driving 
operating and service improvements. 

CLEAR MARKET LEADER
As at 30 September 2019, the UK had 311 
ten-pin bowling venues, four more than 
a year ago. 60 are owned and operated 
by Hollywood Bowl Group which has also 
increased its market share since 2018, and is 
the clear market leader in terms of centres, 
lane numbers, customer proposition and 
revenues. While some independently owned 
centres and smaller chains have closed or 
reduced the size of their estate, the process 
of consolidation and reinvestment amongst 
the leading players has led to the branded 
centres offering a greater number of lanes.

There is scope for the major operators to 
increase their share of the ten-pin bowling 
market as weaker operators, particularly the 
independents and other multiples, become 
less competitive or exit the market.

HOLLYWOOD BOWL GROUP IS 
THE CLEAR MARKET LEADER IN 
TERMS OF CENTRES, LANE 
NUMBERS, CUSTOMER 
PROPOSITION AND REVENUES.

EVOLVING CUSTOMER BEHAVIOUR – COMPETITIVE 
SOCIALISING
An important trend supporting the growth 
in the leisure sector is that consumers 
are increasingly preferring to have fun 
with friends, families and colleagues over 
investing in material items. In other words, 
people are favouring ‘experiences’ more than 
‘things’. Participation and social competition 
are important elements of social capital, and 
this is shaping how consumers allocate their 
discretionary budget and leisure time as they 
seek to create more enjoyment in life and 
more fun-filled memories to share.

The ‘competitive socialising market’ is rapidly 
evolving due to strong consumer appetite for 
unique and challenging experiences including 
updated takes on traditional activities such 
as bowling, mini-golf, table tennis and 
bingo. While this emergent market is being 
driven by younger consumers and concepts 
are being targeted specifically at them by 
many of the new operators in the market, 
there is also an opportunity for more family 
focused operators such as Hollywood Bowl 
Group to extend their appeal to this market 
through their ability to change environment, 
atmosphere and proposition in their venues 
during evening sessions.

HOLLYWOOD BOWL GROUP PLCOPPORTUNITIES TO INCREASE PARTICIPATION
In the UK, ten-pin bowling is a relatively 
low-frequency activity compared with other 
forms of leisure such as going to the cinema. 
Almost 70 per cent of consumers have not 
participated in ten-pin bowling over the past 
12 months, compared with a figure of 32 per 
cent for cinema visits2.

The accessibility of bowling locations is a 
factor – an estimated 47 per cent of the UK’s 
population live within a 15-minute drive of a 
bowling centre, compared with 69 per cent 
living within a 15-minute drive of a cinema2. 
Distance may be a factor in deterring some 
consumers from visiting centres and may 
also impact negatively on repeat visits.

These figures, and the fact that in the UK 
there is low penetration of bowling centres 
per head of population relative to some 

other international markets, indicate that 
there is significant potential for further ten-
pin bowling centre rollout. Opportunities 
also exist to increase participation through 
improved customer propositions and 
competitive pricing relative to other leisure 
experiences. Ten-pin bowling retains a wide 
demographic appeal and the highest level  
of participation interest when compared  
to other offerings in the competitive 
socialising sector.

RETAIL AND LEISURE EXPERIENCES COMBINE
Traditional retail outlets are under increasing 
pressure from online channels and the rise 
of the ‘experience economy’. 

Larger retail property developers are 
responding to this by expanding their 
leisure offering to create a wider customer 

PERCEPTIONS OF COMPETITIVE SOCIALISING ACTIVITIES1
“Which of the following words/phrases do you associate with these leisure/social activities?”

52%

55%

28%

28%

16%

7%

32%

25%

13%

Ten-pin bowling

Crazy golf

Go karting

 Family friendly
 Inclusive
 Expensive

16%

13%

17%

Escape room/
game

ACTIVITIES INTERESTED IN PARTICIPATING IN THE FUTURE1
“Which of the following leisure/social activities would you be interested in taking part in 
outside of home in future?”

Ten-pin bowling

Crazy golf

Darts, pool or table football

Go karting

Team-based physical/mental

Table tennis/ping pong

Bingo

Axe throwing

Shuffleboard or curling

10%

8%

38%

37%

28%

28%

26%

25%

21%

experience, increase footfall and extend 
dwell time. Leisure areas are being created 
by reformatting existing space or via 
purpose-built extensions. 

As the UK’s market-leading operator, 
Hollywood Bowl Group is the ‘go-to’ tenant 
in the sector securing attractive developer 
contributions on new centres, most recently 
intu Watford and intu Lakeside, and has 
secured a strong pipeline of centres up to 
and including FY2023.

From our established operating model, 
relationships with landlords, strong covenant 
and continued maintenance programme 
across the estate, Hollywood Bowl Group is 
well positioned to capitalise on the potential 
growth in the merging of retail and leisure 
customer propositions.

OUTLOOK
Growth in the value of the ten-pin bowling 
market is expected to continue over the 
coming years, stimulated by ongoing 
investment, an overall improvement in the 
quality of the customer proposition and a 
wider demographic appeal as competitive 
socialising gathers pace.

Ten-pin bowling is a competitively priced 
and highly accessible form of family 
entertainment. The cost to a family of a visit 
to one of our bowling centres compares 
favourably with other leisure activities and 
gives bowling more resilience to challenges 
from the economy.

Consumer leisure spending could be 
tempered if rising inflation and slowing 
wage growth begin to impact household 
budgets and UK economic growth slows 
amid ongoing Brexit uncertainty. However, 
barring a more severe economic slowdown 
than is anticipated, it is estimated that the 
value of the ten-pin bowling market will 
grow by 14 per cent between 2018 and 
20231. It is anticipated that this growth will 
be underpinned by the development of 
new centres, the continued refurbishment 
of existing centres and associated 
improvement in the customer experience. 
We expect that participation in ten-pin 
bowling, visit frequency and spend per  
game will all increase in line with these 
activities and the underlying consumer 
trend favouring shared experiences and 
competitive socialising.

1  Mintel Competitive Socialising Report 2019
2  Mintel Ten-pin Bowling Report 2017

13

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
OUR STAKEHOLDERS

LISTENING TO, WORKING WITH, AND ENGAGING WITH 
OUR STAKEHOLDERS IS KEY TO OUR SUCCESS

HOW THE BOARD 
GATHERS FEEDBACK 
FROM OUR 
STAKEHOLDERS

Engaging effectively with  
our various stakeholder 
groups is a key enabler  
for the long-term success  
of Hollywood Bowl Group. 
The Board ensures that  
the interests and views  
of stakeholders are always 
considered as part of its 
decision-making process.

OUR CUSTOMERS

OUR PEOPLE

INVESTORS

PARTNERS & SUPPLIERS

COMMUNITIES

Consistently delivering fun-
filled, great value-for-money 
leisure experiences for our 
customers is what we do as  
a business.

Our teams are key to ensuring 
our customers have the best 
possible experience. We strive 
to maintain the positive and 
inclusive environment in which 
our people thrive.

As a listed business on the 

main market of the London 

Stock Exchange, we provide 

investors with detailed and 

transparent information which 

aids their understanding of our 

strategy and performance.

We work hard to build open 

and strong relationships with 

our key strategic partners, 

landlords and suppliers.

As a multi-site business,  

we provide an important 

leisure facility and 

employment opportunity  

in the communities in  

which we operate.

WHY WE LISTEN

WHY WE LISTEN

WHY WE LISTEN

WHY WE LISTEN

WHY WE LISTEN

•  To remain passionately focused  

on the customer

•  To assess our performance
•  To respond to customer needs  

and demands

•  To stimulate innovation in our  

leisure offering 

•  Because we value the thoughts and 
opinions of our team members
•  To maintain our high level of team 

member engagement

•  To attract and retain top talent
•  To develop the skills and capabilities  

of our teams

•  To ensure consistent culture and 
behaviours across the business

151,000 2,2972,2972,297
151,000
151,000

Customer satisfaction surveys gathered
and analysed during FY2019

Team members awarded pin badges 
during FY2019 in recognition of their 
demonstrating great behaviours and 
delivering exceptional customer service

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

•  Customer satisfaction surveys
•  Mystery shopping programmes
•  Social media
•  Via our team members and customer 

contact centre

•  Focus groups and other  

primary research

•  Regular Board member visits  

to our centres

•  Annual team member survey
•  Bi-annual centre manager  

listening sessions 

•  Bi-annual assistant manager  

listening sessions 
•  New 1:1 framework
•  Female-only listening groups
•  Annual management conference
•  Regular Board member visits  

to centres

14

•  To maintain our excellent relationships 

•  To ensure that our strategic 

•  To support local economies through 

with our loyal and supportive 

shareholder base

•  To assist investors in making  

informed decisions

•  To enhance long-term  

shareholder value

partnerships are collaborative

•  To ensure cultural alignment

•  To foster trust-based relationships

•  To access innovations as the 

opportunities arise

•  To access new property opportunities 

•  To maintain competitive advantage

employment opportunities

•  To develop charity relationships with  

a family focus

•  To build a relationship with  

the community

Total dividend that will have been 

Investment in new amusement machines 

Local jobs created in our new Watford  

returned to our shareholders since IPO in 

across the estate

and Lakeside centres

September 2016

• 

Individual investor meetings and calls

•  Contract negotiation process

•  Charity relationships and events

•  Annual General Meeting 

•  Regular meetings to discuss contract 

•  School engagement events

•  Participation in investor conferences

performance 

•  External benchmarking

•  Centre managers meeting local bowling 

clubs and concessionary groups

•  Recruitment events

HOLLYWOOD BOWL GROUP PLCOUR CUSTOMERS

OUR PEOPLE

INVESTORS

PARTNERS & SUPPLIERS

COMMUNITIES

Consistently delivering fun-

Our teams are key to ensuring 

filled, great value-for-money 

our customers have the best 

leisure experiences for our 

possible experience. We strive 

customers is what we do as  

to maintain the positive and 

a business.

inclusive environment in which 

our people thrive.

As a listed business on the 
main market of the London 
Stock Exchange, we provide 
investors with detailed and 
transparent information which 
aids their understanding of our 
strategy and performance.

We work hard to build open 
and strong relationships with 
our key strategic partners, 
landlords and suppliers.

As a multi-site business,  
we provide an important 
leisure facility and 
employment opportunity  
in the communities in  
which we operate.

WHY WE LISTEN

WHY WE LISTEN

WHY WE LISTEN

WHY WE LISTEN

WHY WE LISTEN

•  To remain passionately focused  

•  Because we value the thoughts and 

•  To maintain our excellent relationships 

•  To ensure that our strategic 

•  To support local economies through 

on the customer

•  To assess our performance

•  To respond to customer needs  

and demands

leisure offering 

opinions of our team members

•  To maintain our high level of team 

member engagement

•  To attract and retain top talent

of our teams

•  To ensure consistent culture and 

behaviours across the business

•  To stimulate innovation in our  

•  To develop the skills and capabilities  

with our loyal and supportive 
shareholder base

•  To assist investors in making  

informed decisions
•  To enhance long-term  

shareholder value

partnerships are collaborative

•  To ensure cultural alignment
•  To foster trust-based relationships
•  To access innovations as the 

opportunities arise

•  To access new property opportunities 
•  To maintain competitive advantage

employment opportunities

•  To develop charity relationships with  

a family focus

•  To build a relationship with  

the community

£47.7m£47.7m£47.7m £3.0m£3.0m£3.0m

707070

Total dividend that will have been 
returned to our shareholders since IPO in 
September 2016

Investment in new amusement machines 
across the estate

Local jobs created in our new Watford  
and Lakeside centres

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

HOW WE TAKE FEEDBACK

Individual investor meetings and calls

• 
•  Annual General Meeting 
•  Participation in investor conferences

•  Contract negotiation process
•  Regular meetings to discuss contract 

performance 

•  External benchmarking

•  Charity relationships and events
•  School engagement events
•  Centre managers meeting local bowling 

clubs and concessionary groups

•  Recruitment events

Customer satisfaction surveys gathered

Team members awarded pin badges 

and analysed during FY2019

during FY2019 in recognition of their 

demonstrating great behaviours and 

delivering exceptional customer service

•  Customer satisfaction surveys

•  Mystery shopping programmes

•  Social media

•  Annual team member survey

•  Bi-annual centre manager  

listening sessions 

•  Via our team members and customer 

•  Bi-annual assistant manager  

contact centre

•  Focus groups and other  

primary research

•  Regular Board member visits  

to our centres

listening sessions 

•  New 1:1 framework

•  Female-only listening groups

•  Annual management conference

•  Regular Board member visits  

to centres

15

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019OUR BUSINESS MODEL

111

222

CUSTOMER-FOCUSED

FOUR KEY LEVERS

AT HOLLYWOOD BOWL GROUP, 
WE HAVE AN UNRELENTING 
FOCUS ON DELIVERING THE 
BEST LEISURE EXPERIENCE FOR 
EVERY CUSTOMER. OUR 
BUSINESS MODEL DELIVERS 
VALUE THROUGH CONTINUAL 
INVESTMENT IN ENHANCING 
OUR CUSTOMERS’ EXPERIENCE. 

THE FINANCIAL RETURNS 
GENERATED ARE REINVESTED 
IN OUR BUSINESS, USED TO 
REWARD OUR EMPLOYEES AND 
FORM THE DIVIDENDS PAID TO 
OUR SHAREHOLDERS.

OUR BUSINESS MODEL  
DRIVES THE SUCCESS OF OUR 
STRATEGIC OBJECTIVES

  Read more on pages 18 and 19

16

Hollywood Bowl is the Group’s 
flagship brand. It has centres 
in prime locations and benefits 
from the highest levels  
of investment. AMF centres  
are generally in secondary 
locations. ‘Puttstars’, our new 
mini-golf brand, will launch  
in FY2020. 

Our centres are predominantly 
located in out of town multi-
use leisure parks, alongside 
cinema and casual dining 
sites, and adjacent to large 
retail parks. Our centres have 
an average of 24 bowling lanes 
and a footprint of 30,000 
square feet.

BRANDS

HIGH-QUALITY 
ESTATE

Value creators

REVENUE 
STREAMS

OPERATIONS

Alongside bowling, our 
customers can enjoy 
amusements, food and 
beverages. These give an  
all-round entertainment 
experience and increase reasons 
to visit, dwell time  
and secondary spend.

Our high-quality centres 
provide innovative, fun-filled 
experiences delivered by 
our enthusiastic teams. Our 
support office includes a 55 
seat customer contact centre 
(CCC) that manages all calls 
and takes bookings.

TO DRIVE LIKE-FOR-LIKE 
REVENUE GROWTH

OUR ACTIVE REFURBISHMENT 
PROGRAMME

HOLLYWOOD BOWL GROUP PLC333

444

OUTPUTS THAT 
DELIVER VALUE

OUR BUSINESS MODEL  
IS UNDERPINNED BY

GREAT CUSTOMER EXPERIENCE
Delivering a fun-filled, safe and great-
value experience on each visit builds our 
reputation and attracts new customers. 
It also increases the likelihood of 
customers visiting us again sooner and 
more often, and of recommending us 
to friends and family. 

MOTIVATED AND ENGAGED TEAMS
We strive to ensure our teams deliver 
a positive customer experience every 
time. We invest constantly in ensuring 
that team members are motivated  
and engaged with our culture  
and behaviours.

FINANCIAL AND KPI PERFORMANCE
The Group’s financial performance and 
the progress we are making against our 
key performance indicator (KPI) metrics 
are the principal ways we measure our 
achievements.

SHAREHOLDER RETURNS
We are focused on sustainable, 
profitable growth through consistently 
driving revenues and managing our 
margins and cash position to provide 
attractive returns to shareholders.

PEOPLE AND CULTURE
Our people are the face of our business. They are focused and incentivised to ensure our 
customers have the best possible experience. Management programmes are in place to 
attract, retain and nurture top talent. We have a highly targeted incentive structure for 
our centre managers based on customer feedback as well as financial performance. Our 
positive culture promotes consistent behaviours and attitudes across the business.

TECHNOLOGY AND CUSTOMER INSIGHT
We invest in market research and ongoing customer experience programmes to 
continually monitor customer satisfaction. This enables us to react quickly to any 
operational issue or respond to wider customer trends.

We use our sector-leading CRM systems and our new scoring system to facilitate targeted 
marketing programmes before and after customer visits. Our digital channels are a 
key strategic focus area and an increasing source of revenue and enhanced customer 
experience. We continue to enhance our dynamic pricing, based on available capacity and 
booking lead time, to improve yield management.

CAPITAL INVESTMENT PROGRAMME
As well as delivering our new centres, our capital investment programme supports centre 
refurbishments and our ongoing maintenance spend.

We continually invest in technology-led innovation including our CRM and reservation 
system, our scoring system, our back-of-house equipment and our amusement offering. 

PROPERTY AND SUPPLIER RELATIONSHIPS
We have strong relationships with developers and landlords which help to ensure that 
we maintain a pipeline of potential new sites. We are starting to see the benefits of wider 
strategic partnerships with these organisations.

We work closely with our technology suppliers to ensure that we are delivering the best 
possible experience across the customer journey. Strong relationships with our principal 
product suppliers, such as Namco, Molson Coors, Brakes and Coca-Cola, enable us to 
deliver promotions that help drive retail sales and ensure we have the latest product 
offerings in our centres.

STRONG BALANCE SHEET
By driving revenues, continuing to achieve healthy margins and maintaining a strong 
balance sheet with low net debt, we can continue to invest in all areas of our business – 
expanding and improving our estate, rewarding our team members and creating value  
for our shareholders and other stakeholders.

RISK MANAGEMENT AND GOVERNANCE
Through our Board governance, the Group maintains an effective system of risk 
management. We have the appropriate internal controls to ensure that our business  
is always operating to deliver long-term, sustainable growth.

  Read more on pages 26-28 

DEVELOPMENT OF NEW 
CENTRES AND ACQUISITIONS

TO FOCUS ON  
OUR PEOPLE

TO LEVERAGE OUR INDOOR 
LEISURE EXPERIENCE

17

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019STRATEGY AT A GLANCE

INVESTMENT-LED GROWTH 

WE ACHIEVE STRONG 
RETURNS ON CAPITAL 
INVESTED THROUGH OUR 
UNRELENTING FOCUS ON 
PROVIDING A GREAT 
CUSTOMER EXPERIENCE  
AND BY MAXIMISING THE 
MULTIPLE GROWTH 
OPPORTUNITIES AVAILABLE 
TO US.

TO DRIVE LIKE-FOR-LIKE 
REVENUE GROWTH

OUR ACTIVE 
REFURBISHMENT 
PROGRAMME

DEVELOPMENT OF NEW 

TO FOCUS ON OUR PEOPLE

TO LEVERAGE OUR INDOOR 

LEISURE EXPERIENCE

CENTRES AND 

ACQUISITIONS

OVERVIEW

We drive LFL revenue growth by attracting 
new customers, increasing the frequency 
of visits of existing customers and 
stimulating higher spend per game.  
LFL revenue is defined on page 25.

PROGRESS

In FY2019, our LFL revenue grew by 5.5 
per cent. LFL spend per game was the 
key driver for this, being up 4.0 per cent, 
to £9.61. Our approach is to increase 
dwell time and gain a greater share of 
customers’ leisure spend. This resulted  
in LFL revenue growth in all areas of  
the business. 

KPIs

LFL growth (%)

2019

2018

2017

PRIORITIES

Our refurbishment programme generates 
improved sales and profitability at existing 
centres through investment in the customer 
experience – including the introduction of 
VIP lanes, our new scoring system, new 
external signage, an upgraded bar offer and 
the Hollywood Diner concept. Our upgrades 
attract new customers and increase 
customer satisfaction, encourage repeat 
usage and drive revenue, for example  
encouraging higher spend per game.

There are growth opportunities via new-

Our people underpin our business. 

We recognise that other types of leisure 

build centres and from the acquisition  

Attracting and retaining top talent is a key 

activities could benefit from our customer-

and rebranding of bowling sites from  

priority for the Group.

other operators. 

led operating model and believe there are 

potential sustainable, profitable growth 

opportunities through acquisition  

or organic expansion into other indoor 

leisure sectors.

In FY2019, we refurbished/rebranded eight 
centres and have an average return on 
investment (ROI) greater than 33 per cent. 

New centres opened in the intu 

We continue to build on the success of  

We have signed leases on three trial centres 

developments in Watford and Lakeside  

our centre manager- and assistant 

in FY2019, both performing to expectations.

manager-in-training programmes. In 

in Leeds, York and Rochdale for our new 

indoor mini-golf brand, ‘Puttstars’, which 

FY2019, 55 management positions were 

will open in FY2020.

Leases are signed for new centres in ten 

filled internally.

locations including three for the ‘Puttstars’ 

concept, which secures our pipeline to 

FY2023, and have a number of other 

opportunities in strong stages of negotiation.

Number of centres  
refurbished/rebranded

Number of new centres opened

Number of management positions  

Number of leases signed for  

filled internally

Puttstars openings

5.5

1.8

3.5

2019

2018

2017

8

9

10

Continued unrelenting focus on improving 
the customer experience through planned 
investments in technology, the digital 
customer journey, marketing, developing 
our people and ensuring we have the right 
products available.

Continue to enhance our existing estate so 
we deliver a consistent level of quality across 
the Group by undertaking seven to ten centre 
refurbishments per year through a rolling 
capital investment programme.

We have seven to ten refurbishments 
planned for FY2020 and we are confident we 
can maintain this level of ROI as we continue 
to invest in our family-focused model.

We will continue to expand our estate and 

Our team members are the face of our 

We have developed a unique concept in 

look for profitable opportunities to grow, 

business and are responsible for ensuring 

the family focused indoor mini-golf market 

opening an average of two new bowling 

that our customers enjoy the best possible 

featuring unique hole design and use  

centres per annum, dependent on meeting 

experience every time they visit. Training, 

of technology. 

our opening criteria and rental expectations, 

development and internal succession 

and will continue to consider selective 

remain key focus areas for the Group.

Our initial focus will be launching and operating 

acquisition opportunities.

the three trial centres and fully evaluating the 

customer feedback and financial performance 

in FY2020 before considering rolling out the 

concept to other locations.

18

HOLLYWOOD BOWL GROUP PLCTO DRIVE LIKE-FOR-LIKE 

OUR ACTIVE 

REVENUE GROWTH

REFURBISHMENT 

PROGRAMME

DEVELOPMENT OF NEW 
CENTRES AND 
ACQUISITIONS

TO FOCUS ON OUR PEOPLE

TO LEVERAGE OUR INDOOR 
LEISURE EXPERIENCE

We drive LFL revenue growth by attracting 

Our refurbishment programme generates 

new customers, increasing the frequency 

improved sales and profitability at existing 

of visits of existing customers and 

stimulating higher spend per game.  

LFL revenue is defined on page 25.

centres through investment in the customer 

experience – including the introduction of 

VIP lanes, our new scoring system, new 

external signage, an upgraded bar offer and 

the Hollywood Diner concept. Our upgrades 

attract new customers and increase 

customer satisfaction, encourage repeat 

usage and drive revenue, for example  

encouraging higher spend per game.

OVERVIEW

PROGRESS

In FY2019, our LFL revenue grew by 5.5 

In FY2019, we refurbished/rebranded eight 

per cent. LFL spend per game was the 

centres and have an average return on 

key driver for this, being up 4.0 per cent, 

investment (ROI) greater than 33 per cent. 

to £9.61. Our approach is to increase 

dwell time and gain a greater share of 

customers’ leisure spend. This resulted  

in LFL revenue growth in all areas of  

the business. 

There are growth opportunities via new-
build centres and from the acquisition  
and rebranding of bowling sites from  
other operators. 

Our people underpin our business. 
Attracting and retaining top talent is a key 
priority for the Group.

We recognise that other types of leisure 
activities could benefit from our customer-
led operating model and believe there are 
potential sustainable, profitable growth 
opportunities through acquisition  
or organic expansion into other indoor 
leisure sectors.

New centres opened in the intu 
developments in Watford and Lakeside  
in FY2019, both performing to expectations.

Leases are signed for new centres in ten 
locations including three for the ‘Puttstars’ 
concept, which secures our pipeline to 
FY2023, and have a number of other 
opportunities in strong stages of negotiation.

We continue to build on the success of  
our centre manager- and assistant 
manager-in-training programmes. In 
FY2019, 55 management positions were 
filled internally.

We have signed leases on three trial centres 
in Leeds, York and Rochdale for our new 
indoor mini-golf brand, ‘Puttstars’, which 
will open in FY2020.

Number of centres  

refurbished/rebranded

Number of new centres opened

Number of management positions  
filled internally

Number of leases signed for  
Puttstars openings

2019

2018

2017

2

2

3

2019

2018

2017

55

52 333

61

KPIs

LFL growth (%)

PRIORITIES

Continued unrelenting focus on improving 

Continue to enhance our existing estate so 

the customer experience through planned 

we deliver a consistent level of quality across 

investments in technology, the digital 

the Group by undertaking seven to ten centre 

customer journey, marketing, developing 

refurbishments per year through a rolling 

our people and ensuring we have the right 

capital investment programme.

products available.

We have seven to ten refurbishments 

planned for FY2020 and we are confident we 

can maintain this level of ROI as we continue 

to invest in our family-focused model.

We will continue to expand our estate and 
look for profitable opportunities to grow, 
opening an average of two new bowling 
centres per annum, dependent on meeting 
our opening criteria and rental expectations, 
and will continue to consider selective 
acquisition opportunities.

Our team members are the face of our 
business and are responsible for ensuring 
that our customers enjoy the best possible 
experience every time they visit. Training, 
development and internal succession 
remain key focus areas for the Group.

We have developed a unique concept in 
the family focused indoor mini-golf market 
featuring unique hole design and use  
of technology. 

Our initial focus will be launching and operating 
the three trial centres and fully evaluating the 
customer feedback and financial performance 
in FY2020 before considering rolling out the 
concept to other locations.

19

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019EXCITING DEVELOPMENTS ACROSS THE BUSINESS

TEAM PRODUCTIVITY
We have introduced a productivity tool 
allowing our teams to better schedule the 
right people in the right place at the right 
time. As part of this initiative, our team use 
an app to view their rotas and to receive 
information from their centre and the wider 
business. Connecting with our team via the 
app is proving to be the quickest and most 
efficient way to keep in touch as regards 
schedules and rotas.

737373

ASSISTANT MANAGERS  
IN TRAINING

95%95%95%

ON-LINE TRAINING MODULE 
COMPLETION RATE

OUR TEAM ARE KEY TO THE SUCCESS OF OUR 
BUSINESS AND ARE FUNDAMENTAL TO DELIVERING 
OUR CUSTOMER SERVICE AMBITIONS

TEAM MEMBER BENEFITS
Following team member feedback, we 
introduced a team member 50% discount 
scheme for all food and drink purchased on 
shift and a 30% discount for use when team 
members are visiting with their friends and 
family. We run a Hollywood Gold incentive 
scheme through which all team members 
can benefit if their centre meets our 
customer service standards.

CENTRE MANAGER AWARDS
A highlight of the calendar are our annual 
awards which are attended by all of our 
centre managers and several members 
of our Hemel Hempstead support team. 
Alongside setting the operational agenda for 
the upcoming year, it is a great opportunity 
to celebrate successes and recognise 
exceptional performances. Our top centre 
managers are rewarded with a trip to the 
Disney Institute in Florida.

20

HOLLYWOOD BOWL GROUP PLC

8m8m8m

VISITS TO THE WEBSITE  
IN FY2019

MOBILE WEBSITE
We continue to invest in 
e-commerce technology and 
launched a new mobile-first 
website in FY2019 which has 
improved online navigation and 
usability for our customers.  
78% of our website visits are 
now made from mobile devices.

WE ARE INCREASINGLY USING DIGITAL TECHNOLOGY  
TO ENHANCE THE HOLLYWOOD BOWL EXPERIENCE 
RIGHT ACROSS THE CUSTOMER JOURNEY

37%
30737%37%

BOWLING REVENUE VIA 
ONLINE BOOKINGS

COMMUNICATIONS FRAMEWORK
We introduced a new brand communications 
framework in FY2019 which was created 
‘digital first’. With engaging photography and 
film content, this has allowed us to better 
showcase our offering across all of our  
digital channels.

NEW SCORING SYSTEM
Our in-centre scoring system allows  
us to capture customers bowling scores  
and create in-centre digital leader boards  
– great for sharing on Instagram! We also  
use these scores to create content for  
post-visit emails sent to customers as  
part of our wider automated and tactical 
CRM programmes.

21
21

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019EXCITING DEVELOPMENTS ACROSS THE BUSINESS CONTINUED

3.1%3.1%3.1%

INCREASE IN SPEND  
PER GAME

ISERVE
iServe handheld ordering technology has 
helped our team members improve service 
levels and increased our customer spend 
per game at the lanes. iServe is now used 
in every centre following a successful trial 
earlier in the year. 

WE LAY ON A GREAT CHOICE OF FOOD AND DRINK 
FOR OUR CUSTOMERS, FROM BIRTHDAY PARTIES TO 
NIGHTS OUT WITH FRIENDS

500k500k500k

CHILDREN’S MEALS SERVED

HOLLYWOOD DINER
The updated Hollywood Diner menu is now 
available in all of our 60 centres. Reducing 
the number of lines featured by 15 per 
cent has enabled us to improve our cost 
management and the speed, quality and 
consistency of our offering. 

FOOD AND DRINK TRIALS 
We are always looking to improve our 
customer offering. Throughout the year, we 
undertake food and drink product trials to 
allow us to make adjustments to our menus 
and processes. Whilst not all trials lead to 
full rollout, successes in the year include the 
introduction of Roband grills and Kitchen IQ 
order-management technology in our high 
lineage centres, a new Cadbury impulse 
range and an enlarged range of gin.

22

HOLLYWOOD BOWL GROUP PLCOPTIMISING SPACE 
At one of our highest-lineage centres, in 
Sheffield, we reconfigured part of the centre 
to combine the bar and diner areas and 
enlarge the amusements area. This has 
enabled us to increase our range of games 
and to introduce larger-scale, big-impact 
machines. This successful initiative has 
helped increase Group amusement spend 
per game by 10.6 per cent and will be 
emulated in several other suitable centres.

£3.0m£3.0m£3.0m

INVESTMENT IN NEW 
MACHINES

OUR FAMILY-FOCUSED AMUSEMENT AREAS ARE THE 
PERFECT PLACE FOR SOME EXTRA COMPETITION

PLAY FOR PRIZES
We have extended our successful Play 
for Prizes redemption offer so that it is 
now available in 52 centres. Our team 
work hard to ensure we have the highest 
merchandising standards and have the 
latest movie-related plush toys as  
engaging prizes.

TEAM FUN ACADEMY
Our amusement areas are operated by 
our centre management teams and our 
dedicated games keepers. They are assisted 
by ‘Team Fun’, our amusements support 
team who are responsible for machine line 
ups and product lines, and who also provide 
training for our in-centre teams through our 
successful academies. These take place 
around the country on a regular basis to 
ensure we maintain our high standards.

23
23

10.6%10.6%10.6%

INCREASE IN SPEND  
PER GAME

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019KEY FINANCIAL PERFORMANCE INDICATORS

WE MONITOR OUR 
PERFORMANCE BY 
REGULARLY REVIEWING KPI 
METRICS1. WE USE THESE  
TO GAIN A THOROUGH 
UNDERSTANDING OF THE 
DRIVERS OF OUR 
PERFORMANCE, OF OUR 
OPERATIONS AND OF OUR 
FINANCIAL CONDITION.

REVENUE
(£M)

2019

2018

2017

DEFINITION

REVENUE-GENERATING 
CAPEX (£M)

129.9

2019

120.5

2018

114.0

2017

8.1

4.3

6.9

Revenue is generated from customers 
visiting our centres to bowl and spending 
money on one of the ancillary offers –  
our amusements, diner or bar.

Capital expenditure on refurbishments, 
rebrands and new centres (excluding 
maintenance capex).

LFL revenue growth is total revenue 

Net debt is defined as borrowings  

Gross profit percentage is calculated as 

excluding any new centres, closed centres, 

from bank facilities (£27.0m) excluding 

revenue minus the cost of sales and any 

issue costs, less cash and cash  

equivalents (£24.9m).

acquisitions and any leap year effect. 

New centres are included in the LFL 

growth calculation or the period after they 

complete the calendar anniversary of their 

opening date. The comparable results of 

these new centres for the prior period are 

also included. Closed centres are excluded 

in the year of closure and prior year.

irrecoverable VAT, divided by revenue. 

Bowling has a gross profit of 100 per cent, 

with the costs of operating bowling, in 

administrative costs, while each of the 

other revenue streams has an associated 

cost of sales.

LFL revenue growth increased 5.5 per cent.  

Net debt has continued to reduce.

All areas of the business showed LFL 

revenue growth.

Gross profit percentage reduced slightly 

year-on-year. This was due to a higher 

amusement revenue mix and customers 

trading up to more premium drink products 

within our packages.

COMMENT

Revenue increased by 7.8 per cent, to 
£129.9m, as the Group continued to drive 
its investment-led strategy.

Revenue-generating capex increased  
by 87.6 per cent due to an increase in  
new centre opening capital to £5.4m 
(FY2018: £1.0m).

GROUP ADJUSTED EBITDA 
(£M)

PROFIT BEFORE TAX 
(£M)

2019

2018

2017

DEFINITION

38.2

36.2

33.4

2019

2018

2017

27.6

23.9

21.1

Group adjusted EBITDA is calculated 
as operating profit before depreciation, 
amortisation, loss on disposal of property, 
plant, equipment and software and 
exceptional items. A reconciliation 
between Group adjusted EBITDA and 
statutory operating profit is provided  
on page 32.

COMMENT

Profit before tax as shown in the  
financial statements.

Group adjusted operating cash flow is 

Group adjusted EBITDA margin is 

Total average spend per game is defined 

calculated as adjusted EBITDA less working 

calculated as Group adjusted EBITDA 

as total revenue divided by the number of 

capital, less maintenance capex, less 

divided by total revenue.

bowling games played.

corporation tax paid. A reconciliation of 

Group adjusted operating cash flow to net 

cash flow is provided on page 33.

Group adjusted EBITDA increased by 
£2.0m (5.7 per cent), largely due to revenue 
growth and strong cost management.

Profit before tax grew due to growth 
in EBITDA, as well as a reduction in 
depreciation.

Group adjusted operating cash flow 

Group adjusted EBITDA margin percentage 

Average spend per game increased by 

increased due to higher Group adjusted 

decreased in the main due to a lower gross 

4.5 per cent, to £9.64, due to customers 

EBITDA offset in part by an increase in 

profit margin percentage.

maintenance capital expenditure.

continuing to spend more during their visits 

across all areas of the business.

1 

 Some of the measures described are 
not financial measures under generally 
accepted accounting principles (GAAP), 
including International Financial Reporting 
Standards (IFRS), and should not be 
considered in isolation or as an alternative 
to the IFRS financial statements. These 
KPIs have been chosen as ones which 
represent the underlying trade of the 
business and which are of interest to  
our shareholders.

24

HOLLYWOOD BOWL GROUP PLCLIKE-FOR-LIKE REVENUE 
GROWTH (%)

NET DEBT/(CASH) 
(£M)

GROSS PROFIT 
(%)

2019

2018

2017

5.5

1.8

3.5

2019

2018

2017

2.1

2.5

8.1

2019

2018

2017

85.7

86.1

85.3

LFL revenue growth is total revenue 
excluding any new centres, closed centres, 
acquisitions and any leap year effect. 
New centres are included in the LFL 
growth calculation or the period after they 
complete the calendar anniversary of their 
opening date. The comparable results of 
these new centres for the prior period are 
also included. Closed centres are excluded 
in the year of closure and prior year.

Net debt is defined as borrowings  
from bank facilities (£27.0m) excluding 
issue costs, less cash and cash  
equivalents (£24.9m).

Gross profit percentage is calculated as 
revenue minus the cost of sales and any 
irrecoverable VAT, divided by revenue. 
Bowling has a gross profit of 100 per cent, 
with the costs of operating bowling, in 
administrative costs, while each of the 
other revenue streams has an associated 
cost of sales.

Revenue increased by 7.8 per cent, to 

Revenue-generating capex increased  

£129.9m, as the Group continued to drive 

by 87.6 per cent due to an increase in  

its investment-led strategy.

new centre opening capital to £5.4m 

(FY2018: £1.0m).

LFL revenue growth increased 5.5 per cent.  
All areas of the business showed LFL 
revenue growth.

Net debt has continued to reduce.

Gross profit percentage reduced slightly 
year-on-year. This was due to a higher 
amusement revenue mix and customers 
trading up to more premium drink products 
within our packages.

GROUP ADJUSTED OPERATING 
CASH FLOW (£M)

GROUP ADJUSTED 
EBITDA MARGIN (%)

TOTAL AVERAGE SPEND 
PER GAME (£)

2019

2018

2017

25.1

24.7

26.7

2019

2018

2017

29.4

30.0

29.3

2019

2018

2017

9.64

9.22

8.70

Group adjusted operating cash flow is 
calculated as adjusted EBITDA less working 
capital, less maintenance capex, less 
corporation tax paid. A reconciliation of 
Group adjusted operating cash flow to net 
cash flow is provided on page 33.

Group adjusted EBITDA margin is 
calculated as Group adjusted EBITDA 
divided by total revenue.

Total average spend per game is defined 
as total revenue divided by the number of 
bowling games played.

Group adjusted EBITDA increased by 

Profit before tax grew due to growth 

£2.0m (5.7 per cent), largely due to revenue 

in EBITDA, as well as a reduction in 

growth and strong cost management.

depreciation.

Group adjusted operating cash flow 
increased due to higher Group adjusted 
EBITDA offset in part by an increase in 
maintenance capital expenditure.

Group adjusted EBITDA margin percentage 
decreased in the main due to a lower gross 
profit margin percentage.

Average spend per game increased by 
4.5 per cent, to £9.64, due to customers 
continuing to spend more during their visits 
across all areas of the business.

25

Revenue is generated from customers 

Capital expenditure on refurbishments, 

visiting our centres to bowl and spending 

rebrands and new centres (excluding 

money on one of the ancillary offers –  

maintenance capex).

our amusements, diner or bar.

DEFINITION

COMMENT

Group adjusted EBITDA is calculated 

Profit before tax as shown in the  

as operating profit before depreciation, 

financial statements.

DEFINITION

on page 32.

COMMENT

amortisation, loss on disposal of property, 

plant, equipment and software and 

exceptional items. A reconciliation 

between Group adjusted EBITDA and 

statutory operating profit is provided  

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019PRINCIPAL RISKS - EFFECTIVE RISK MANAGEMENT

OUR APPROACH TO RISK
When we look at risk, we specifically 
consider the effects it could have on our 
business model, our culture and therefore 
our ability to deliver our long-term strategic 
purpose (see pages 6 to 37).

We consider both short- and long-term 
risks within a timeframe of up to three 
years. We consider social, governance and 
environmental risks, as well as financial risks.

RISK APPETITE
This describes the amount of risk we are 
willing to tolerate as a business. We have 
a higher appetite for risks accompanying a 
clear opportunity to deliver on the strategy 
of the business.

We have a low appetite for, and tolerance 
of, risks that have a downside only, 
particularly when they could adversely 
impact health and safety or our values, 
culture or business model.

OUR RISK MANAGEMENT PROCESS
The Board is ultimately responsible for 
ensuring that a robust risk management 
process is in place and that it is being adhered 
to. The main steps in this process are:

•  Department heads formally review their 
risks on a six-monthly basis to compile 
their department risk register. They 
consider the impact each risk could have 
on the department and overall business, 
as well as the mitigating controls in place. 
They assess the likelihood and impact of 
each risk.

•  The Executive team reviews each 

departmental risk register. Any risks 
which are deemed to have a level above 
our appetite are added to/retained on the 
Group risk register (‘GRR’) which provides 
an overview of such risks and how 
they are being managed. The GRR also 
includes any risks the Executive team is 
managing at a Group level. The Executive 
team determines mitigation plans for 
review by the Board.

•  The Board challenges and agrees the 

Group’s key risk, appetite and mitigation 
actions twice yearly and uses its findings 
to finalise the Group’s principal risks.
•  The principal risks are taken into account 

in the Board’s consideration of long-
term viability as outlined in the viability 
statement (see page 29).

•  We acknowledge that risks and 

uncertainties of which we are unaware, 
or which we currently believe are 
immaterial, may have an adverse  
effect on the Group.

RISK MANAGEMENT ACTIVITIES
Risks are identified via: operational reviews 
by senior management; internal audits; 
control environments; our whistleblowing 
helpline; and independent project analysis.

The internal audit team provides 
independent assessment of the operation 
and effectiveness of the risk framework 
and process in centres, including the 
effectiveness of the controls, reporting  
of risks and reliability of checks  
by management.

We have undertaken an extensive review  
of the organisation’s risk profile to verify that 
all risks have been identified and considered 
by management.

Each risk has been scaled as shown on the 
risk heat map below:

RISK HEAT MAP

d
o
o
h
i
l
e
k
L

i

3

7

10

5

6

8

9

1

4

2

Impact

1

  Financial 1

4   Operational 1

7

  Operational 4

9   Technical 1

2   Financial 2

5   Operational 2

8   Operational 5

10   Regulatory 1

3   Financial 3

6   Operational 3

26

HOLLYWOOD BOWL GROUP PLCTREND CHANGE 

  Increasing

  Unchanged

  Decreasing

NEW   New risk

RISK TYPE

RISK AND IMPACT

MITIGATING FACTORS

FINANCIAL 1

•  Adverse economic conditions 
may affect Group results.

•  A decline in spend on 

discretionary leisure activity 
could lead to a reduction  
in profits.

•  The Board is comfortable that the majority of locations are based in high-footfall 

areas which should stand up to a recessionary decline. This continues to be a focus 
as can be seen by the new centre openings and their performance. Recent new 
openings continue to provide strong returns. 

•  A focus on opening new centres only with appropriate property costs remains high 

on the new-opening agenda.

•  We have an unrelenting focus on service, quality and value and are continuing to 

invest in our centres. Plans are developed to mitigate many types of cost increase. 

•  Adversely impacted by a failure 
to review funding arrangements 
when they become due, or a 
failure to meet banking covenants.

•  Covenant breach would 

•  The Group has considerable headroom on the current facility with net debt and 
cash flow cover significantly below its covenant levels, as shown in the monthly 
Board packs. We prepare short-term and long-term cash flow, EBITDA and covenant 
forecasts to ensure risks are identified early. Tight controls exist over the approval  
for capex and expenses.

result in a review of banking 
arrangements and potential 
liquidity issues.

•  The Group has a retained excess cash facility which allows for retained cash 

each year to be used to fund capital, dividends, exceptional costs and permitted 
acquisitions – without being taken into account for consolidated cash flow  
covenant tests.

•  The result of Brexit could cause 

•  Collaborative relationships with key suppliers, Brakes and Molson Coors, to help 

disruption to business conditions 
and increase input costs for 
certain food and drink, due to 
additional import costs.

identify any potential cost increases.

•  Minimal fresh ingredients in the business which are likely to see the largest financial 

cost impact.
Increased stock holdings on all identified risk lines upon consultation with suppliers.

• 
•  Scoring system for rollout is bought from Italy, but all Euros have already  

been purchased.

•  Failure in the stability or 

availability of information 
through IT systems could affect 
Group business and operations.

•  Customers not being able 
to book through website. 
Inaccuracy of data could lead 
to incorrect business decisions 
being made.

•  All core systems (non-cloud based) are backed up to our disaster recovery centre. 
•  The reservation/CRM systems, provided by a third party, are hosted by Microsoft 

Azure Cloud for added resilience and performance. This has full business continuity 
provision and scalability for peak trading periods.

•  The reservations system has an offline mode, so customers could still book but the 
CCC and online booking facility would be down. A back-up system exists for CCC to 
take credit card payments offline. A full audit process exists for offline functionality. 

•  All technology changes which affect core systems are authorised via change  

control procedures.

•  Operational business failures 
from key suppliers (non-IT).
•  Unable to provide customers 

with a full experience.

•  The Group has key suppliers in food and drink under contract to tight service level 
agreements (SLAs). Other suppliers that know our business could be introduced, 
if needed, at short notice. Centres hold between a 14 and 21 day supply of food, 
drink and amusement product. Regular reviews and updates are held with external 
partners to identify any perceived risk and its resolution.

FINANCIAL 2

FINANCIAL 3

NEW

OPERATIONAL 1

OPERATIONAL 2

27

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019PRINCIPAL RISKS CONTINUED

RISK TYPE

RISK AND IMPACT

MITIGATING FACTORS

OPERATIONAL 3

OPERATIONAL 4

•  Any disruption which affects 
Group relationship with 
amusement suppliers.

•  Regular key supplier meetings between our Head of Amusements, and Namco and 
Inspired Gaming. There are biannual meetings between the CEO, CFO and Namco. 

•  Namco are a long-term partner that has a strong UK presence and supports the 

•  Customers would be unable to 

Group with lots of trials, initiatives and discovery visits.

utilise a core offer in the centres.

•  Loss of key personnel –  

centre managers.

•  Lack of direction at centre  

level with effect on customers.

•  More difficult to execute 

•  The Group runs centre manager-in-training (CMIT) and assistant manager-in-training 
(AMIT) programmes annually, which identify potential centre talent and develop 
staff ready for these roles. CMIT participants run centres, with assistance from the 
regional support manager as well as experienced centre managers from across the 
region, when a vacancy needs to be filled at short notice.

business plans and strategy, 
impacting on revenue  
and profitability.

•  The centre manager bonus scheme has been reviewed this year to ensure it is still 
a strong recruitment and retention tool. Small amends to make it more attractive 
include a long-term retention plan.
Introduced a ‘floating’ centre manager role which ensures cover when needed.

• 

OPERATIONAL 5

•  Major food incident including 
allergen or fresh food issues.
•  Loss of trade and reputation, 
potential closure and litigation.

•  Food and drink audits are undertaken in all centres based upon learnings of prior 

year and food incidents seen in other companies, as well as health and safety and 
legal compliance. STRIKES online e-training, which includes allergen and intolerance 
issues, to be reviewed, understood and complied with. 

•  Allergen awareness has been updated and remains a focus for the centres. This has 
been enhanced further in the new menu, along with an online allergens list. Local 
authority partnership set up with South Gloucestershire covering health and safety, 
including food safety.

TECHNICAL 1

REGULATORY 1

•  Data protection or GDPR breach.
•  Obtaining customer email 
addresses and impact on 
reputation with customer 
database. The Group does  
not hold any customer  
payment information.

•  The Group’s IT networks are protected by firewalls and secure passwords. 
Vulnerability scans are frequently run on firewalls to ensure their integrity.

•  A data protection officer has been in position for 18 months and attended external 

courses to continue to build knowledge. 

•  All team members have been briefed via online presentations. A training course on 
GDPR awareness was created on STRIKES and all team members have completed 
an online training course. 

•  A cyber security partner has been appointed to handle any cyber security  

breaches and will work with the Group on a priority basis, if any circumstance arises.

•  Regular penetration testing is conducted through a third-party cyber  

security company.

•  Failure to adhere to regulatory 
requirements such as listing 
rules, taxation, health and  
safety, planning regulations  
and other laws.

•  Potential financial penalties and 

reputational damage.

•  Expert opinion is sought where relevant. We run continuous training and 

development for appropriately qualified staff.

•  The Board has oversight of the management of regulatory risk and ensures that each 

member of the Board is aware of their responsibilities. 

•  Compliance documentation for centres to complete for health and safety and food 
safety are updated and circulated twice per year. Adherence to company/legal 
standards is audited by the internal audit team.

28

HOLLYWOOD BOWL GROUP PLCbased on the new centre pipeline, 
refurbishment plans, investment in new 
technology and relationships with key 
suppliers. We have carried out a robust 
assessment of the principal risks facing the 
Group, including those that would threaten 
its business model, future performance, 
solvency and liquidity.

The Group has explored the impact of 
each risk from a financial perspective and 
modelled its impact, and has considered 
the effect of a combination of several risks. 
It has also included potential mitigating 
actions, should they be needed, to manage 
capital expenditure to lower levels. As a 
result of this, sensitivities against the three-
year plan have also been reviewed, as has 
the Group’s strong balance sheet and low 
levels of debt. The scenarios assumed that 
external debt is repaid as it becomes due 
and committed facilities renewed as they 
become due.

The scenarios applied included:
•  reducing LFL revenue growth through 

a combination of adjustments to price, 
yield and games volumes;

•  no further refurbishment expenditure;
•  continued expansion of the centre estate; 

and

•  a combination of the above.

In performing the scenario assessments, 
as well as access to undrawn facility 
agreements, the Directors have a reasonable 
expectation that the Group will continue  
in operation and meet its liabilities as  
they fall due for the three years ending  
30 September 2022.

GOING CONCERN
The Group meets its day to day working 
capital requirements through cash generated 
from operations. The Group has considerable 
financial resources. At 30 September 2019, 
it had net debt of £2.1m, which included 
cash balances of £24.9m and bank debt of 
£27.0m. The Group has undrawn financing 
facilities of £10.0m which are available to 
fund new centres, capital expenditure and 
working capital.

The Group’s forecasts and projections, in 
terms of cash forecasts and profit, have 
been stress-tested for reasonably possible 
adverse variations in economic trading 
conditions and performance. The Directors 
are of the opinion that the Group’s forecasts 
and projections show that the Group can 
operate within its current facilities and would 
not breach its facility covenants for the 
foreseeable future.

Taking the above and the principal risks 
faced by the Group into consideration, the 
Directors consider it appropriate to adopt 
the going concern basis of accounting in 
preparing the Group’s financial information. 
Further information regarding the Group’s 
business activities, together with the 
factors likely to affect its future growth, 
performance and position is set out in 
the Strategic Report on pages 6 to 37. The 
financial position, cash flows and borrowing 
facilities are shown in the Finance Review  
on pages 30 to 33.

VIABILITY STATEMENT
Strategic planning process
The Group’s strategy and business model, 
articulated on pages 6 to 37, are well 
established. The Group has a market-leading 
position in the UK through its 60 centres 
and, more importantly, the profitability per 
centre. The Group continues to open new 
centres, invest in the core estate – including 
eight refurbishments/rebrands in FY2019 – 
drive LFL revenue, and has demonstrated 
strong profit growth over several years. 

The CEO, alongside the leadership team, 
is responsible for the Group’s strategic 
planning process. This is undertaken every 
six months, and is informed by market 
trends and analysis, as well as external 
market research where required. The 
process results in an annual draft strategic 
plan, with financial modelling, which is 
debated at the Board’s annual strategy 
awayday, alongside the principal risks 
outlined on pages 26 to 28.

The Board’s role is to consider whether the 
plan appropriately considers the financial, 
technical and human issues of the business, 
as well as its external risks, and to challenge 
the plan appropriately. Subsequently, the 
strategic plan is finalised and is generally 
prepared on a three-year basis. The latest 
strategic plan was agreed by the Board in 
July 2019 and used to build the FY2020 
budget which was approved by the Board in 
September 2019.

Assessment of viability
In accordance with the UK Corporate 
Governance Code, the Directors have 
assessed the viability of the Group over a 
period longer than 12 months, taking into 
account the Group’s current position and 
future projections, its strategy and principal 
risks. The Directors have determined, in 
accordance with the strategic planning 
process outlined above, that a three-
year period from the date of approving 
the financial statements constitutes an 
appropriate period over which to provide  
its viability statement. Three years was 
determined as an appropriate period  

29

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019FINANCE REVIEW

Number of centres

Average spend per game

Revenue

Gross profit margin

Group adjusted EBITDA1

Group profit before tax margin

Group profit before tax

Net debt

Group adjusted operating cash flow2

Group expansionary capital expenditure3

Laurence Keen

CHIEF FINANCIAL OFFICER

   Read biography 
on page 40

THE GROUP HAS DELIVERED 
EXCELLENT RESULTS IN THE 
YEAR WITH TOTAL REVENUES 
OF £129.9M, UP 7.8 PER CENT 
AND A RECORD PROFIT  
AFTER TAX OF £22.3M,  
UP 18.6 PER CENT

30 September 
2019 

30 September 
2018

60

£9.64

58

£9.22

£129.9m

£120.5m

Movement

+2

+4.5%

+7.8%

85.7%

£38.2m

21.2%

£27.6m

£2.1m

£25.1m

£8.1m

86.1%

-0.4%pts

£36.2m

+5.7%

19.9%

+1.3%pts

£23.9m

£2.5m

£24.7m

£4.3m

+15.3%

-15.7%

+1.2%

+87.6%

1  Group adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) reflects the underlying trade of the overall business. It is calculated as 

operating profit plus depreciation, amortisation, loss on disposal of property, plant and equipment and software, and any exceptional costs, and is considered by 
management to be a measure investors look at to reflect the underlying business. A reconciliation between Group adjusted EBITDA and statutory operating profit is 
provided on page 32.

2  Group adjusted operating cash flow (page 33) is calculated as Group adjusted EBITDA less working capital movements, less corporation tax paid and maintenance 

capital expenditure.

3  Group expansionary capital expenditure includes all capital on new centres, refurbishments and rebrands only.

30

HOLLYWOOD BOWL GROUP PLC 
 
2019 National Living/National Minimum 
Wage increases, as well as other centre level 
inflationary increases (£1.3m). We expect 
constant centre employee costs in FY2020 
to increase by 3.8 per cent.

Corporate costs were in line with our 
expectations at £11.9m, with the increase 
year-on-year driven through higher training 
costs, bonuses due to Group performance 
and the higher profit share payout on our 
London O2 management agreement. 

GROUP ADJUSTED EBITDA AND OPERATING PROFIT
LFL EBITDA continued to grow and increased 
by 6.2 per cent (£2.6m) compared with the 
prior period. This, along with new centres 
contributing £1.1m and the adjustments 
noted above, resulted in Group adjusted 
EBITDA of £38.2m (FY2018: £36.1m), an 
increase of 5.7 per cent year-on-year. Since 
listing on the Main Market in September 
2016, EBITDA has grown by 30.2 per cent.

Management use EBITDA adjusted for 
exceptional items (Group adjusted EBITDA1) 
as a key performance measure of the 
business. With the introduction of IFRS 16 in 
FY2020, management will be reviewing this 
measure and its effectiveness as a guide to 
its investors, given the fact that property rent 
will be excluded. The Group plans to adopt 
IFRS 16 using the modified retrospective 
approach – see below for more detail.

Depreciation and amortisation decreased by 
£1.5m to £9.5m. As part of the introduction 
of ‘Pins on strings’ within the estate, we have 
reviewed the useful economic life of our 
current mechanical pinspotters to ensure 
that we are depreciating them appropriately. 
This review has led to management 
determining a shorter life for these assets, 
and therefore an accelerated depreciation 
charge in the year of £245,899 for FY2019. 
This, in turn, should mean there is no 
write-off necessary when the mechanical 
pinspotters are removed. 

Operating profit margin increased to 21.9 
per cent from 20.6 per cent in the prior 
year, whilst operating profit grew to a record 
£28.4m in FY2019, up 14.3 per cent compared 
with the same period last year.

The Group has delivered excellent results  
for the year to 30 September 2019, with total 
revenues of £129.9m (+7.8 per cent), Group 
Adjusted EBITDA1 of £38.2m (+5.7 per cent) 
and a record profit after tax of £22.3m  
(+18.6 per cent).

The Group’s highly cash-generative business 
model continued to deliver strong results, 
with Group adjusted operating cash flow2 of 
£25.1m (FY2018: £24.7m). The increase was 
driven by a higher Group adjusted EBITDA1 
offset in part by the expected increase of 
£2.2m, in maintenance capital. This increase 
comprised the rollout of the new scoring 
system to 24 centres, as well as the ‘Pins 
on strings’ installations in four existing 
centres, during FY2019. Free cash flow 
(‘FCF’) of £14.7m was generated in the year, 
representing a conversion of 66.1 per cent of 
profit after tax. FCF is defined as net cash 
flow pre dividends and exceptional items.

GROWTH DRIVERS
We are pleased to have delivered record 
revenues in the year of £129.9m and 
continue to be encouraged by the LFL 
performance of the whole estate, as well 
as our new centres. The total 7.8 per cent 
revenue growth has been driven through 
LFL revenues growing at 5.5 per cent as well 
as 3.1 per cent from new centre openings, 
offset by the closure of our AMF centre in 
Gravesend in July 2018 (0.9 per cent).

The increase in LFL revenues, which was 
seen across all revenue streams, was driven 
by a combination of growth in game volumes 
and an increase in average spend per game 
year-on-year. A total of 13.1m games (FY2018: 
12.9m) were played in LFL centres, with  
LFL average spend per game at £9.61 
(FY2018: £9.24).

Total bowling revenue was £64.0m, up  
5.7 per cent year-on-year, reflecting increased 
volume, the continued benefits we have seen 
from our evolution of dynamic pricing, as well 
as a small average headline price increase 
where we have earned the right to do so 
through our investment programme. This 
increase was only marginal, as the headline 
price for an adult game increased from  
£6.12 to £6.24 (+1.9 per cent), maintaining  
our position as the cheapest and best value 
of the three largest branded operators.

Food and drink revenue was £35.0m, up 
6.3 per cent on the prior year, as we saw 
more people choose to spend in this area 
following the introduction of our new menu 
and our enhanced bar and diner experience. 
We are also pleased to see our amusement 
revenues grow to £30.4m, up 14.0 per cent 
year-on-year, which followed on from a very 
strong FY2018. This continues to be an area 
where innovation is key and we will continue 
to work with our partners to drive this 
further in FY2020.

Our investment strategy continues to pay 
back, in both financial terms and customer 
satisfaction. The benefit of being in the right 
location, with the right team driving the 
performance in centres, means we are able 
to continue to make these transformational 
investments, with an average spend of 
£322,000 and paybacks above our target 
of 33 per cent. During FY2019, we reviewed 
a number of centres’ space utilisation 
across day parts, which resulted in two 
centres adding two lanes each, removing 
the existing bar and diners, creating a new 
combined offer, which in turn increased the 
amusements capacity. We are reviewing the 
portfolio to see where this model can be 
replicated, with two further centres planned 
for additional lanes in FY2020.

LFL is defined throughout as excluding any 
new centre openings and closed centres.  
New centres are included in the LFL 
growth calculation for the period after they 
complete the calendar anniversary of their 
opening date. The comparable results of 
these new centres for the prior period are 
also included. Closed centres are excluded in 
the year of closure and prior year. 

GROSS PROFIT
Gross profit in the year was up 7.3 per cent,  
to £111.4m driven through revenue growth 
in all revenue streams. Gross profit margin 
of 85.7 per cent was in line with our 
expectations. This marginal reduction was 
due to higher growth of our amusement 
revenue, 6.0 percentage points above the 
overall LFL growth, with a lower than  
average margin percentage. Cost of sales 
includes the cost of food and drink, as well  
as amusements. 

ADMINISTRATIVE EXPENSES
Administrative expenses increased  
by 5.1 per cent on the prior year, to £82.9m 
(FY2018: £78.9m).

LFL centre administrative expenses 
increased by £2.6m (4.7 per cent), driven in 
the main by an increase in employee costs. 
New centres contributed an increase of 
£2.0m. These increases were partly netted 
off by a decrease in depreciation of £1.5m.

The largest cost within administrative 
expenses continues to be property costs - 
£30.6m, of which rent accounts for £14.9m 
(2018: £14.1m). Property costs increased by 
£1.1m, with LFL only accounting for £0.4m  
of this, and the balance coming from  
new centres. 

Centre employee costs are the second 
largest cost within administrative expenses 
and increased from £22.3m to £25.0m for 
the 12-month period to 30 September 2019. 
On a LFL basis, employee costs increased 
by £2.1m, driven by higher centre level 
bonuses (£0.8m) and the effect of the April 

31

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019FINANCE REVIEW CONTINUED

Operating profit
Depreciation
Amortisation
Loss on property, plant and equipment and software

EBITDA
Exceptional items

Group adjusted EBITDA

30 September 
2019 
£’000

30 September 
2018 
£’000

28,444
9,041
502
596

38,583
(380)

38,203

24,892
10,494
504
148

36,038
118

36,156

EXCEPTIONAL COSTS
Exceptional costs for the period continue to be recognised in adherence with the policy stated in the FY2018 Annual Report. The VAT rebate 
shown in the period relates to a one-off retrospective reclaim in respect of unclaimed input VAT on professional fees.

VAT rebate1
Non-recurring expenditure on strategic projects2

30 September 
2019 
£’000

30 September 
2018 
£’000

380
–

380

–
(118)

(118)

1  The Group was able to make a non-recurring retrospective reclaim in respect of unclaimed input VAT on professional fees.
2  Costs (comprising legal and professional fees) relating to an aborted acquisition.

SHARE-BASED PAYMENTS
During the year, the Group granted further Long term Incentive Plan (‘LTIP’) shares to the senior leadership team, including the CEO and CFO. 
These awards vest in three years providing continuous employment during this period and certain performance conditions are attained relating 
to earnings per share (EPS), as outlined in the remuneration report on pages 63 and 64. The Group recognised a charge of £633,075 (FY2018: 
£403,537) in relation to these non-cash share-based payments. 

We opened our second Sharesave scheme to all team members in February 2019, which will vest in three years subject to continued 
employment. The Group recognised a charge of £28,707 (FY2018: £15,498) in relation to the Sharesave scheme. None of the non-cash costs are 
classified as exceptional costs.

FINANCE COSTS
Finance costs decreased from £1.1m to £1.0m as a result of margin reductions in line with the bank quarterly covenant tests. The Group 
currently has gross debt of £27.0m with a further £1.5m to be repaid during FY2020. The Group has an undrawn revolving credit facility of £5.0m 
and capital expenditure facility of £5.0m. The current facilities agreement matures in September 2021.

TAXATION
The tax charge for the year increased to £5.3m, as a result of the higher profits. This charge represents an effective tax rate on statutory profit 
before tax of 19.2 per cent.

EARNINGS
Profit before tax for the year was £27.6m, which was £3.7m (+15.3 per cent) higher than the comparable period in the prior year, as a result of 
the factors discussed above.

The Group delivered an increased profit after tax of £22.3m (2018: £18.8m) and basic earnings per share was 14.86 pence (FY2018: 12.52 pence).

CAPITAL EXPENDITURE 
Total net capital expenditure for the year amounted to £16.7m (FY2018: £11.0m), including £5.4m (net of landlord contributions) compared with 
£1.0m (net of landlord contributions) in the prior year, in relation to the opening of two new centres as well as some costs for the FY2020 
openings (£1.3m).

During FY2019 we also continued with our refurbishment and rebrand programme, spending a total of £2.7m on the eight centres that were 
invested in. As highlighted at the FY2018 results, the Group is rolling out a new scoring system across the estate, with 24 centres benefiting 
during this financial year. We rolled out the new ‘Pins on strings’ version to four further existing centres this year. Combined, these two initiatives 
cost £2.6m. This now gives us the confidence to continue with the ‘Pins on strings’ rollout, and at least six further existing centres will receive 
these machines during FY2020, adding to the 11 centres already so equipped. Both the scoring and ‘Pins on strings’ capital expenditures are 
classified within maintenance capital expenditure. 

CASH FLOW
The Group continues to be highly cash generative, driven by its strong operating margins and low annual working capital movements. Group 
adjusted operating cash flow for the year ended 30 September 2019 was £25.1m and FCF was £14.7m.

32

HOLLYWOOD BOWL GROUP PLCGroup adjusted EBITDA
Movement in working capital1
Maintenance capital expenditure2
Taxation

Adjusted operating cash flow (OCF)3 
Adjusted OCF conversion

Expansionary capital expenditure
Disposal proceeds
Net interest paid
Cash flows from financing activities

Free cash flow
Exceptional items
Dividends paid

Net cash flow

30 September 
2019 
£’000

30 September 
2018 
£’000

38,203
971
(8,606)
(5,518)

25,050
65.6%

(8,098)
–
(711)
(1,500)

14,741
390
(16,244)

(1,113)

36,156
278
(6,660)
(5,030)

24,744
68.4%

(4,316)
24
(606)
(1,500)

18,347
(234)
(13,964)

4,148

1  Working capital excludes any exceptional items. These are noted separately above. Working capital includes an amount relating to share based payments for LTIPs 

of £0.6m in FY2019 (FY2018: £0.4m).
In this table, maintenance capital expenditure includes amusements capital expenditure and amusement disposal proceeds.

2 
3  Adjusted operating cash flow is calculated as Group adjusted EBITDA less working capital, maintenance capital expenditure and taxation. This represents a good 
measure for the cash generated by the business after taking into account all necessary maintenance capital expenditure to ensure the routine running of the 
business. This excludes one-off exceptional items and net interest paid. 

This cash generation in the past 12 months has resulted in a decrease in net debt to £2.1m, compared to the period to 30 September 2018. 

DIVIDEND AND SPECIAL DIVIDEND 
As set out at IPO in September 2016, the Board has adopted a progressive ordinary dividend for the Group, reflecting its strong cash flow and 
profit, whilst allowing it to retain sufficient capital to fund its investment in existing centres as well as new centres, all to drive the long-term 
sustainable profitability of the business. 

Reflecting the Board’s continued confidence in the Group, as well as the strong results for the year ended 30 September 2019, the Board is 
recommending a final ordinary dividend of 5.16 pence per share, giving a total ordinary dividend for the year of 7.43 pence per share.

The final dividend will be paid, subject to shareholder approval at the Company’s AGM on 30 January 2020, on 19 February 2020 to 
shareholders on the register on 31 January 2020.

Our capital and cash allocation policy remains as below, with our top priority being to maintain a strong balance sheet. As at 30 September 
2019, net debt stood at £2.1m (0.05 times Group adjusted EBITDA).

OUR PRIORITIES FOR USE OF CASH
•  capital investment in existing centres as well as new centre opportunities; 
•  appropriate acquisition opportunities; 
•  to pay and grow the ordinary dividend every year within a cover ratio of approximately two times; and 
•  thereafter, any excess cash will be available for additional distribution to shareholders as the Board deems appropriate. 

To the extent that there is surplus cash within the business, the Board continues to expect to return the surplus to shareholders. In line with 
this strategy, this year the Board has proposed a special dividend of 4.50 pence per share be paid to shareholders alongside the ordinary 
dividend. All the dividend will be paid using cash on the balance sheet.

This will mean that the since IPO, up to and including FY2019, the Group has returned a total of £47.7m in dividends to shareholders.

IFRS 16
The financial statements for FY2019 have been prepared based on the application of IAS 17, and the Group will adopt IFRS 16, the new financial 
reporting standard for leases, for FY2020.

IFRS 16 has no effect on how the business is run; there will be no change to the Group’s cash flows and its growth plans. IFRS 16 does, however, 
have an effect on the assets, liabilities and income statement of the Group, and there are also changes to the classification of cash flows 
relating to lease contracts.

IFRS 16 permits a choice on the method of implementation and, after careful consideration, the Group has decided to adopt the modified 
retrospective approach. This adoption means that all prior year comparatives are not restated, but the cumulative effect of adoption is 
recognised as an adjustment to reserves in the opening balance sheet for FY2020.

More detail on the impact of IFRS 16 on our FY2020 financial statements can be found in note 2 to the Financial Statements.

LAURENCE KEEN
CHIEF FINANCIAL OFFICER
13 December 2019

33

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
SUSTAINABILITY REPORT

A KEY ELEMENT OF THE GROUP’S CULTURE IS THE 
PROMOTION OF SUSTAINABILITY, WHICH ENHANCES 
OUR ABILITY TO EXECUTE OUR STRATEGY AND  
DELIVER INCREASED VALUE FOR OUR DIFFERENT 
STAKEHOLDER GROUPS 

As a nationwide multi-site business,  
we seek to enhance the wellbeing of  
our team members, our customers and  
the communities in which we operate  
and are always looking for ways to  
minimise the impact of our operations  
on the environment.

TEAM MEMBERS 
Our team are at the heart of everything  
we do and the Group is constantly looking  
at new ways to ensure we recruit, engage  
and retain the best talent in the industry. 

Employing just over 2,000 team members, 
we place a huge importance on offering 
rewarding careers to all of our team 
and providing them with training and 
development opportunities throughout  
their employment.

We embark on a robust induction which 
starts as soon as a new team member 
begins their career with us. We believe this is 
essential for setting our new recruits up for 
success and improving our retention levels.

As well as giving an insight into the centre 
they are working in and customer service 
skills training, the induction programme 
covers our culture and ways of working. 
Team members’ continuous development is 
supported by our 27-module online learning 
system for which we maintained a 95 per 
cent completion rate throughout the year.

We run a number of top talent programmes 
to help our team members develop their 
careers with us. Our AMIT programme 
offers team members the support and 
development to move into a successful 
management career – 73 team members 
enrolled on this programme in FY2019.  
For those junior managers who aspire  
to run their own centres, we have a CMIT 
programme. We are delighted to have been 
able to offer six managers their own centres 
as a result of the programme in FY2019. 
Our centre managers have the opportunity 
to apply to join our senior leadership 
development programme – ten are  

on the current scheme, with one of these 
already promoted to a regional support role. 

In addition, we launched a management 
skills development programme to develop 
all our assistant managers and deputy 
managers to prepare them for the  
CMIT programme.

Centre managers are given the autonomy 
to run their centres as their own business 
and are key to the success of the Group. 
We give all of our management teams the 
opportunity to share in the success of their 
centre performance by offering a significant 
bonus scheme.

A key part of our wider engagement and 
retention strategy is to recognise and reward 
great performance and the right behaviours. 
We do this at centre level through a ‘team 
member of the month’ scheme in which 
everyone has the opportunity to nominate 
their peers. We also recognise great 
behaviours with our pin badges, which our 
teams wear with pride on their lanyards.  
We were pleased to award 2,297 pins to  
team members during the year. 

In addition, we introduced a new incentive 
scheme that our team members could 
participate in during peak trading periods 
and were pleased to make 1,880 additional 
payments through it.

At centre manager level, a highlight is our 
annual awards ceremony and conference. 
Following the FY2019 awards, four of our 
centre manager winners will attend a 
business excellence course at the Disney 
Institute in Florida.

At Hollywood Bowl Group, we pay all of our 
teams the relevant National Living/National 
Minimum Wage (NL/NMW) or in excess of 
this and are committed to ensuring our 
team members have a fair pay deal. We 
also commit to maintaining the differential 
between other roles in the business 
whenever there is a NL/NMW increase.

We offer our team members benefits which 
they have told us that they value. These 
include free bowling and discounted food  
and drink when they visit the centres socially 
with their friends and family, as well as an at-
work 50 per cent discount on food and drink.

We launched our second Save-As-You-Earn 
(SAYE) sharesave scheme in February 2019, 
giving all of our team members another 
opportunity to share in the financial success 
of the business. 262 employees have signed 
up across the first two schemes and we plan 
to launch a third SAYE scheme in FY2020.

We are committed to providing an inclusive 
environment and firmly believe that no-one 
should suffer discrimination on the grounds 
of race, colour, ethnicity, religious belief, 
political affiliation, gender, sexual orientation, 
age or disability. We have introduced 
wellbeing training for our managers and 
team members and hold all-female listening 
groups to support achieving a more equal 
gender balance at a senior level in the Group. 

A breakdown of our Board, senior 
management and all employees by gender  
is as follows:

FY2019 NUMBER OF EMPLOYEES

BOARD

1 Female

5 Male

SENIOR MANAGERS

4 Female

TEAM

11 Male

1,108 Female

935 Male

34

HOLLYWOOD BOWL GROUP PLCHEALTH AND SAFETY
Bowling is a fun, inclusive and safe way to 
keep active and we like to keep it that way. 
We design our centres and train our teams 
with this in mind, both for our customers’ 
and our teams’ welfare. We comply with 
all safety legislation and act on all reported 
incidents. As part of our internal audit 
reviews, we undertake safety audits. The 
output from these reviews, as well as any 
incident reports, are reviewed by the Board 
on a monthly basis.

Hollywood Bowl Group has a primary 
authority agreement with South 
Gloucestershire Council covering both  
health and safety generally, and food safety.

CUSTOMERS
Bowling is an activity that promotes healthy 
competition and provides an inclusive, 
interactive experience, enabling families and 
friends to spend quality social time together 
and improve their general wellbeing.

All of our centres have access for disabled 
customers and we are committed to 
delivering an inclusive fun-filled experience 
for customers of all abilities. In FY2019, over 
£1.7m of concessionary discounts were 
redeemed across a number of user groups.

COMMUNITY AND CHARITY ENGAGEMENT
As a business operating in multiple locations 
around the UK, we believe that we should 
support the communities we operate in by 
offering employment and through charity 
fundraising, awareness and access.

In FY2019, we partnered with 61 charities 
and community projects local to each of our 
bowling centres and our Hemel Hempstead 
support centre.

The chosen charities primarily focused on 
benefiting families or younger people. Many 
fantastic fundraising events have taken 
place across the country, including the ever 
popular ‘Hero Pin’ evenings, during which 
strike-scoring customers earn a donation to 
their centre’s charity. Following feedback from 
our team we introduced a £15 donation to 
charity for each team member successfully 
completing their induction programme.

Through these donations and fundraising 
activities, in excess of £35,000 has been 
raised for our charities and projects. Our 
centre managers have direct responsibility 
for their local charity partnerships and  
the top-performing centres in this area  
were given recognition at our annual centre 
manager conference.

We recognise that the consequences of 
a poor diet remain an important health 
challenge in the UK and we continue to work 
with our food and drink suppliers to reduce 
the salt and sugar content of their products. 

We are pleased to be continuing with  
our charity engagement programme in 
FY2020 and are taking a new approach by 
moving to work with a single nationwide 
charity – Barnardo’s.

Our Hollywood Diner menu offers a selection 
of healthier eating options, including salads 
and, for children, vegetable options in their 
menu range. Our customers continue to 
respond favourably to the range of sugar-
free options across our drinks ranges 
including carbonated soft drinks, sugar-free 
slush and low-calorie mixers.

We maintain contact with regulatory bodies 
and our key partners such as Namco to 
ensure the correct decisions are taken in 
terms of our amusement area game content, 
quantity and age-appropriate mix.

ENVIRONMENTAL INITIATIVES
Hollywood Bowl Group is committed to 
conducting its operations in an ethical and 
responsible manner. This is demonstrated in 
our environmental and energy achievements 
and strategic plans.

FY2019 saw Phase 2 of the Energy Saving 
Opportunity Scheme (ESOS) and this has 
been completed. This included a review of 

SOLAR PANELS

recommendations from Phase 1 as well as 
those from Phase 2. All short/medium-term 
recommendations from both reports that 
were appropriate have been actioned.

GREENHOUSE GAS EMISSIONS
Greenhouse gas (GHG) emissions for FY2019 
have been measured as required under the 
Large and Medium-Sized Companies and 
Groups (Accounts and Reports) Regulations 
2008 as amended in 2013. The GHG Protocol 
Corporate Accounting and Reporting 
standards (revised edition) and the electricity 
and gas consumption data have been 
provided by Schneider Electric and Total. 
Conversion factors are taken from https://
www.gov.uk/government/publications/
greenhouse-gas-reporting-conversion-
factors-2019.

SCOPE 1 EMISSIONS
These are made up of natural gas, company 
car and refrigerant gas losses. 

Natural gas
Company car
FGas losses
Total

748.9 tCO2e 
4.0 tCO2e
20.7 tCO2e
773.6 tCO2e

SCOPE 2 EMISSIONS
Emissions from electricity are 19,573,573 x 
0.2556 = 5,003,005.2 kgCO2e or 5,003 tCO2e

Scope 1 emissions
Scope 2 emissions
Total Scope 1 and 2 
emissions
Intensity ratio  
(tCO2e per centre)

773.6 tCO2e 
5,003 tCO2e

5,776.6 tCO2e

102.6

Over 96 per cent of all Scope 1 emissions 
were from natural gas. This includes heating, 
hot water and cooking as it is not possible  
to accurately determine the percentage  
from each.

100% of electricity was from UK operations.

We are working with landlords and 
external partners to install solar roof 
panels. In July 2019, our first solar 
array, of 108.6 kWp, was installed at 
Hollywood Bowl Rochester. 

A rollout to other centres is planned, 
starting with our centre at Bentley 
Bridge, which will be complete pre 
Christmas 2019. The rollout will 
include self-funded projects and also 
power purchase agreements.

35

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019UTILITY AND RECYCLING TARGETS

111
222
333
444

100 per cent of the electricity we 
purchase to come from renewable 
sources by 2022

By 2025, 20 per cent of our 
electricity to be generated from 
onsite renewables

 By 2020, 75 per cent of waste 
to be recycled with 100 per cent 
diversion from landfill

By 2025, 85 per cent of waste 
to be recycled with 100 per cent 
diversion from landfill

SUSTAINABILITY REPORT CONTINUED

TOTAL ELECTRICITY AND GAS USAGE

FY2016

FY2017

FY2018

FY2019

Electricity 
(kWh)

Gas  

(kWh)

17,380,346

4,866,065

18,581,702

4,384,837

18,849,729

5,260,995

19,573,573

4,104,855

Data from centres where the landlord supplies electricity/gas has been excluded. Gas usage 
has decreased in FY2019 through a combination of more normalised weather in Q1 FY2019 and 
the move away from gas usage in kitchens and for heating. 

ELECTRICITY USAGE
Our commitment to efficiently and ethically using natural resources is ongoing. 

We have reduced our intensity ratio for Scope 1 and 2 emissions by 59.7 or 36.8 per cent for 
FY2019 compared to the base year (FY2016).

FY2016

FY2017

FY2018

FY2019

Scope 1

Scope 2

Scope 1+2

Intensity ratio

895.7

807.5

967.8

773.6

8,195.0

6,532.6

5,335.6

5,003.0

9,090.7

7,340.1

6,303.4

5,776.6

162.3

132.9

113.7

102.6

We plan to further reduce our intensity ratio with a target of achieving under 100 within the 
next two years.

USAGE
We have an action plan for reducing environmental impact and increasing onsite generation of 
renewable electricity. This includes:

•  Behaviour change within our teams, such as conscious efforts to reduce electricity usage
•  Continuation of the rollout of more energy-efficient air handling plant
•  Rollout of solar roof panels
•  Corporate Social Responsibility (CSR) steering group meetings, chaired by the CEO

WASTE RECYCLING
We recycle the waste that we produce as part of our commitment to mitigate against the 
environmental impact of our operations. In FY2016, we recycled 63.3 per cent of our waste 
and this has increased to 67.3 per cent for FY2019. Our top-performing centre for recycling  
was Basildon, with a 92 per cent recycling level which saw the team there take the accolade 
of Group CSR champion at the annual centre manager awards.

FY2016

FY2017

FY2018

FY2019

FY2016

FY2017

FY2018

FY2019

General 

Glass

Mixed 
recycling/
organic

7,334.14

1,477.80

11,164.04

7,443.72

1,621.44

12,695.88

6,770.04

1,652.26

12,978.86

7,096.24

1,831.92

12,745.42

General

Recycling

Total waste

7,334.14

12,641.84

19,975.98

7,443.72

14,317.32

21,761.04

6,770.04

14,631.12

21,401.16

7,096.24

14,577.34

21,673.58

Recycling 
percentage

63.3%

65.8%

68.4%

67.3%

All waste data supplied by Biffa measured in tonnes.

This excludes data from centres where the landlord manages the waste streams.

36

HOLLYWOOD BOWL GROUP PLCNON-FINANCIAL INFORMATION STATEMENT
We aim to comply with the new Non-Financial Reporting requirements contained in sections 414CA and 414CB of the  
Companies Act 2006. The below table, and information it refers to, is intended to help stakeholders understand our position  
on key non-financial matters. 

Requirement

Environment

Employees

Human rights

Social matters

Anti-corruption  
and anti-bribery

Policy embedding, 
due diligence 
and outcomes

Principal risks  
and impact on 
business activity

Description of 
business model

Non-financial  
key performance 
indicators

Policies and standards which govern our approach

Risk management and additional information

•  Environmental statement 
•  Health and Safety policy 

•  Equal opportunities policy
•  Diversity policy
•  Board diversity policy approved post financial 

year end

•  Data protection policy
•  Slavery and human trafficking policy
•  Whistleblowing policy
• 

IT and Information security policy

The Company does not have a social matters 
policy per se but works with suppliers to reduce 
salt and sugar content and offer healthier eating 
options on food and drink menus; works with 
regulatory bodies and suppliers to ensure correct 
decisions are made on amusement area games; 
and provides a community charity engagement 
programme page 35

•  Anti-corruption policy
•  Audit services policy 

Health and Safety and food safety disclosures page 35;
Stakeholders pages 14 and 15;
Environment, greenhouse gas emissions and electricity 
usage disclosures pages 35 and 36; 
Case study on Reducing Environmental Impacts  
page 35

Stakeholders pages 14 and 15; 
Our people page 34; 
Employee numbers by gender page 34; Employee 
involvement and policy regarding disabled persons  
page 68; 
Board engagement with the business page 46; 
Diversity policy and Board diversity policy page 48; 
CEO’s remuneration compared to employees page 65;
Gender pay gap report published on the  
Company’s website

Review and approval of the Group’s modern slavery and 
human trafficking statement page 44; 
Stakeholders pages 14 and 15; 
Whistleblowing page 45

Stakeholders pages 14 and 15; 
Our customers and Engaging with the  
local community page 35

Non-audit services page 51

Governance framework and structure page 42; 
Board activity during the year page 44; 
Audit Committee report page 49

Principal risks and effective risk management  
pages 26 to 28; 
Risk management and regulatory disclosure page 44

Our business model pages 16 and 17
Strategy in action pages 4 and 5

Strategy at a glance pages 18 and 19 
Operational highlights pages 1, 22 and 23;
Stakeholders pages 14 and 15

The Strategic Report was approved by the Board on 13 December 2019 and signed on its behalf by:

STEPHEN BURNS 
CHIEF EXECUTIVE OFFICER
13 December 2019

37

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019CHAIRMAN’S 
INTRODUCTION
P39

DIRECTORS’ 
REMUNERATION 
POLICY
P54

BOARD OF 
DIRECTORS
P40

ANNUAL 
REPORT ON 
REMUNERATION
P62

CORPORATE 
GOVERNANCE 
REPORT
P42

DIRECTORS’ 
REPORT
P67

REPORT OF THE 
NOMINATION 
COMMITTEE
P47

STATEMENT OF 
DIRECTORS’ 
RESPONSIBILITIES
P69

REPORT OF  
THE AUDIT 
COMMITTEE
P49

INDEPENDENT 
AUDITOR’S 
REPORT
P70

REPORT OF THE 
REMUNERATION 
COMMITTEE
P52

38

HOLLYWOOD BOWL GROUP PLC

CHAIRMAN’S INTRODUCTION

DEAR SHAREHOLDERS,
On behalf of the Board, I am pleased to 
present our Corporate Governance report for 
the year ended 30 September 2019. During 
the year, the Board has maintained its focus 
on high standards of corporate governance, 
and I am happy to report that we continue 
to comply with the principles of the 2016 
UK Corporate Governance Code (the ‘Code’) 
insofar as it applies to smaller companies 
(i.e. those below the FTSE 350). This section 
of the Annual Report sets out how we have 
applied the principles of the 2016 version  
of the Code during the year, highlighting  
the key activities of the Board and its 
Committees in the period. Our established 
governance structure is robust, but we  
are not complacent and routinely consider 
our approach to governance to ensure  
it supports the long-term success  
of the Group and its stakeholders.

As noted in our Corporate Governance 
report last year, although the 2018 version 
of the Code (the ‘New Code’) does not 
strictly apply to us until FY2020, the Board 
has spent some time this year considering 
its requirements and any changes 
required to our governance to support 
ongoing compliance. In particular, we have 
considered our approach to workforce 
engagement (see page 54 for more details) 
and how the Board will assess and monitor 
the culture of the Group, and will report 
on activity in those areas in next year’s 
Annual Report. As a Board, we recognise 
that our team members are fundamental 
to the success of the business, and it is 
therefore essential that we create and 
promote a culture and values that support 
them in providing a positive and enjoyable 
environment for our customers.

Peter Boddy

CHAIRMAN

   Read biography 
on page 40

MY AIM IS TO ENSURE THE 
CULTURE WE CREATE ACROSS 
THE BUSINESS IS REFLECTED IN 
THE WAY WE CONDUCT 
OURSELVES AS A BOARD.

As Chairman, my aim is to ensure that the 
culture we promote across the business is 
reflected in the way we conduct ourselves 
as a Board. Open and transparent debate 
is encouraged around the Board table, and 
the Non-Executive Directors have access to 
team members at all levels across  
the Group.

Our Board and Committee evaluation 
process (described on page 45) was again 
conducted by way of detailed questionnaires. 
The Board has discussed and reviewed the 
responses to those questionnaires, and has 
agreed an action plan to take forward some 
of the recommendations arising from the 
process. The responses have shown that 
the Directors continue to believe the Board 
and its Committees are operating well, and 
that each individual Director continues to be 
committed to the business and effective in 
their role.

PETER BODDY
CHAIRMAN
13 December 2019

39

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
BOARD OF DIRECTORS

C

C

P B O W LING S
220

O
T

O

R
E

P B O W LING S
186

O
T

O

R
E

P B O W LING S
191

O
T

C

O

R
E

Peter Boddy

NON-EXECUTIVE CHAIRMAN

Stephen Burns

CHIEF EXECUTIVE OFFICER

Laurence Keen

CHIEF FINANCIAL OFFICER

APPOINTMENT
Peter joined the Group as Non-Executive 
Chairman in 2014.

SKILLS AND EXPERIENCE
Peter has extensive Non-Executive 
experience at Board level, including 
roles at Thwaites plc (SID and Chair 
of Remuneration Committee 2007-
2015), Novus Ltd (Chairman 2015-2018), 
Xercise4less (Chairman 2013-2019) and 
the Harley Medical Group (Chairman 
2012-present). Previously, he held the 
position of CEO or Managing Director 
in a number of successful private 
equity-backed leisure sector companies 
including Fitness First UK, Megabowl 
Group Limited and Maxinutrition 
Limited. Peter has a degree in 
economics from De Montfort  
University and an MBA from Warwick 
Business School.

COMMITTEE MEMBERSHIP 

N

APPOINTMENT
Stephen joined the Group as Business 
Development Director in 2011. He was 
promoted to Managing Director in 2012 
and became Chief Executive Officer  
in 2014.

SKILLS AND EXPERIENCE
Before joining the Group, Stephen 
worked within the health and fitness 
industry, holding various roles within 
Cannons Health and Fitness Limited 
from 1999. He became Sales and Client 
Retention Director in 2007 upon the 
acquisition of Cannons Health and 
Fitness Limited by Nuffield Health, 
and became Regional Director in 2009. 
In 2011, Stephen was appointed to 
the operating board of MWB Business 
Exchange, a public company specialising 
in serviced offices, meeting and 
conference rooms, and virtual offices. 
Stephen was appointed Chairman at the 
Club Company Limited (operator of UK 
country clubs) in June 2018.

COMMITTEE MEMBERSHIP 
N/A

APPOINTMENT
Laurence joined the Group as Finance 
Director in 2014.

SKILLS AND EXPERIENCE 
Laurence has a first-class degree in 
business, mathematics and statistics 
from the London School of Economics 
and Political Science. He qualified 
as a chartered accountant in 2000 
and has been an ICAEW Fellow since 
2012. Previously, Laurence was UK 
development director for Paddy Power 
from 2012. He has held senior retail and 
finance roles for Debenhams PLC, Pizza 
Hut (UK) Limited and Tesco PLC.

COMMITTEE MEMBERSHIP 
N/A

40

HOLLYWOOD BOWL GROUP PLCCOMMITTEE MEMBERSHIP

A   Audit Committee

  Chair

N   Nomination Committee

  Member

R   Remuneration Committee

P B O W LING S
203

O
T

C

O

R
E

P B O W LING S
144

O
T

C

O

R
E

P B O W LING S
165

O
T

C

O

R
E

Nick Backhouse

SENIOR INDEPENDENT  
NON-EXECUTIVE DIRECTOR 

Claire Tiney

INDEPENDENT  
NON-EXECUTIVE DIRECTOR

Ivan Schofield

INDEPENDENT  
NON-EXECUTIVE DIRECTOR

APPOINTMENT
Nick joined the Group as Senior 
Independent Non-Executive Director  
in June 2016. 

APPOINTMENT
Claire joined the Group as an 
Independent Non-Executive Director  
in June 2016.

SKILLS AND EXPERIENCE 
Nick has extensive experience at board 
level, including non-executive roles 
at Guardian Media Group plc (2007–
2017) where he was also the Senior 
Independent Director, All3Media (2011–
2014) and Marston’s PLC (2012–2018), 
and has chaired the Audit Committees 
of each of those businesses. He is 
currently the Senior Independent 
Director at Loungers plc, a Non-
Executive Director at Hyve Group plc 
and Eaton Gate Gaming and a Trustee 
of Chichester Festival Theatre. In his 
executive career, Nick was the Deputy 
Chief Executive Officer of the David 
Lloyd Leisure Group and was previously 
Group Finance Director of NCP, Chief 
Financial Officer of the Laurel Pub 
Company and CFO of Freeserve PLC. 
Prior to that, he was a Board Director 
of Baring Brothers. Nick is a Fellow of 
the ICAEW and has an MA in economics 
from Cambridge University.

COMMITTEE MEMBERSHIP 

A N R

SKILLS AND EXPERIENCE 
Claire has over 20 years’ board level 
experience encompassing executive 
and non-executive roles in blue-chip 
retailing, property development and 
the services sector across the UK and 
Western Europe. Claire spent 20 years 
as an executive director in a number 
of businesses including Homeserve 
plc, Mothercare plc and WH Smith 
Group plc. Most recently, Claire was HR 
Director at McArthurGlen Group, the 
developer and owner of designer outlet 
malls throughout Europe. Claire was 
previously a Non-Executive Director of 
Family Mosaic and is currently a Non-
Executive Director of Volution plc and 
of Topps Tiles plc. She has an MBA from 
Stirling University.

APPOINTMENT
Ivan joined the Group as an Independent 
Non-Executive Director in October 2017. 

SKILLS AND EXPERIENCE 
Ivan has extensive experience in the 
leisure sector in the UK and across 
continental Europe. He held a number 
of senior roles for Yum Brands Inc. over 
15 years, notably as Managing Director 
of KFC France and Western Europe 
and more recently as CEO of itsu. Prior 
to this, he held roles at Unilever and 
LEK Consulting. Ivan is also currently 
Chairman of Buffalo Grill SA and 
Thunderbird Fried Chicken Limited,  
Non-Executive Director at Energie 
Fitness, and runs his own business as 
a senior executive coach and mentor. 
Ivan holds a BSc in economics with 
econometrics from the University 
of Bath, an MBA from INSEAD and is 
a graduate of the Meyler Campbell 
Business Coaching Programme.

COMMITTEE MEMBERSHIP 

COMMITTEE MEMBERSHIP 

A N R

A N R

41

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
 
 
CORPORATE GOVERNANCE REPORT

UK CORPORATE GOVERNANCE CODE – COMPLIANCE 
STATEMENT
The Company has applied all of the main 
principles of the Code as they apply to it as 
a ‘smaller company’ (defined in the Code as 
being a company below the FTSE 350) and 
has complied with all relevant provisions of 
the Code during the year.

The New Code applies in respect of financial 
years beginning on or after 1 January 2019, 
and therefore did not apply to the Company 
during the year under review. As we reported 
last year, following an analysis of the 
impact of the New Code, the Board and 
Committee schedule of activity for FY2019 
was updated to ensure a move towards 
compliance with the New Code, in particular 
ensuring appropriate Board time is devoted 
to monitoring the culture of the Company 
and considering the views of its workforce 
and other stakeholders. No changes have 
been required to the Group’s governance 
framework, and we will report on the 
application of the New Code in next  
year’s Annual Report.

GOVERNANCE FRAMEWORK AND STRUCTURE
The Board is responsible for ensuring 
an appropriate system of governance is 
in operation throughout the Group. This 
includes a robust system of internal controls 
and a sound risk management framework. 
The Schedule of Matters Reserved to the 
Board and the Board Committees’ terms of 
reference, which are available to view on the 
Group’s website www.hollywoodbowlgroup.
com, as well as Group policies and 
procedures which address specific risk 
areas, are core elements of the Group’s 
governance framework. These are reviewed 
annually by the Board and Committees, 
to ensure that they remain appropriate to 
support effective governance processes.

Matters outside of the Schedule of Matters 
Reserved or the Committee terms of 
reference fall within the responsibility and 
authority of the CEO, including all executive 
management matters.

KEY BOARD ROLES AND RESPONSIBILITIES
The Chief Executive Officer, Chief Financial 
Officer and Executive Committee are 
responsible for executing the strategy 
determined by the Board. There is a clear 
division of responsibilities between the 
Chairman and Chief Executive Officer. The 
key responsibilities of members of the Board 
are set out on this page. Biographies of 
each director, which describe the skills and 
experience he or she brings to the Board,  
can be found on pages 40 and 41.

NON-EXECUTIVE CHAIRMAN
PETER BODDY
Peter is responsible for the leadership and 
overall effectiveness of the Board and for 
upholding high standards of corporate 
governance throughout the Group and 
particularly at Board level. In line with the 
culture promoted throughout the business, 
the Chairman encourages open debate and 
discussion in the interaction of the Board, 
and facilitates the effective contribution of 
the Non-Executive Directors.

CHIEF EXECUTIVE OFFICER (CEO) 
STEPHEN BURNS 
Stephen is responsible for all executive 
management matters, including: 
performance against the Group’s strategy 
and objectives; leading the executive 
leadership team in dealing with the day to 
day operations of the Group; and ensuring 
that the culture, values and standards set  
by the Board are embedded throughout  
the organisation.

SENIOR INDEPENDENT DIRECTOR (SID) 
NICK BACKHOUSE 
Nick provides a valuable sounding board for 
the Chairman and leads the Non-Executive 
Directors’ annual appraisal of the Chairman. 
Nick is available to shareholders if they have 
concerns which are not resolved through the 
normal channels of the CEO or Chairman, or 
where such contact is inappropriate.

CHIEF FINANCIAL OFFICER (CFO) 
LAURENCE KEEN 
Laurence works with the CEO to develop and 
implement the Group’s strategic objectives. 
He is also responsible for the financial 
performance of the Group, the Group’s 
property interests and supports the CEO in 
all investor relations activities.

NON-EXECUTIVE DIRECTORS 
NICK BACKHOUSE, CLAIRE TINEY, IVAN SCHOFIELD
Nick, Claire and Ivan provide objective and 
constructive challenge to management and 
help to develop proposals on strategy. They 
also scrutinise and monitor financial and 
operational performance, and support the 
executive leadership team, drawing on their 
background and experience from previous roles.

BOARD INDEPENDENCE
The Board consists of six Directors 
(including the Chairman), three of whom are 
considered to be independent as indicated in 
the table below:

Non-Independent

Peter Boddy (Chairman)
Stephen Burns (Chief Executive Officer)
Laurence Keen (Chief Financial Officer)

Independent

Nick Backhouse (SID) 
Claire Tiney
Ivan Schofield

The Company has complied with  
provision B.1.2 of the Code throughout  
the year as more than half the Board 
(excluding the Chairman) has comprised 
independent Directors.

42

HOLLYWOOD BOWL GROUP PLC 
BOARD AND COMMITTEE ATTENDANCE
The Board normally meets formally at least nine times per year. Ad hoc meetings are called 
as and when appropriate, but no such ad hoc meetings were required during FY2019. The 
table below shows the attendance of each Director at meetings of the Board and of the 
Committees of which they are a member:

Membership and attendance of Board committees

Director

Peter Boddy
Stephen Burns1
Laurence Keen1
Nick Backhouse2
Ivan Schofield 
Claire Tiney

Board

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

9/9
8/9
8/9
8/9
9/9
9/9

4/4
4/4
4/4

4/4
4/4
4/4

3/3
3/3
3/3

1  The Executive Directors each missed one meeting during the year due to personal commitments. However 

in both cases their written reports were circulated to the Board in accordance with the normal timetable, 
and both were available prior to, and following, the meeting to answer any questions on their reports.

2  Nick Backhouse missed one meeting during the year due to a family bereavement.

In addition to the Chief Executive and Chief 
Financial Officer, the Chief Marketing and 
Technology Officer, Talent Director (or her 
deputy during the Talent Director’s maternity 
leave) and the Operations Director (from 
September 2019) were present at Board 
meetings during the year to take questions 
from the Non-Executive Directors.

Where Non-Executive Directors are unable 
to attend a Board or Committee meeting, 
they are encouraged to submit any 
comments or questions on the matters to 
be discussed to the Chairman (or Committee 
Chair as appropriate) in advance to ensure 
that their views are recorded and taken  
into account.

In addition to the formal scheduled 
meetings, all Directors attended a full 
strategy review session in June 2019. 
Non-Executive Directors remain in regular 
contact with the Chairman, whether in face 
to face meetings or by telephone, to discuss 
matters relating to the Group without the 
Executives present.

EXECUTIVE COMMITTEE

C

C

P B O W LING S
151

O
T

O

R
E

P B O W LING S
144

O
T

O

R
E

P B O W LING S
187

O
T

C

O

R
E

Mathew Hart

CHIEF MARKETING AND TECHNOLOGY OFFICER 

Melanie Dickinson

TALENT DIRECTOR

Darryl Lewis

OPERATIONS DIRECTOR

Mathew joined the Group as Commercial 
Director in January 2015. He has over 
25 years of commercial, marketing, 
e-commerce and general management 
experience across the travel, leisure and 
healthcare sectors.

Mathew has held executive positions 
at Holiday Autos (Managing Director), 
Lastminute.com (Group Marketing 
Director), Cannons Health Clubs (Group 
Marketing and Commercial Director), 
Nuffield Health (Group Marketing 
Director) and Encore Tickets (Group 
Marketing Director).

Melanie was appointed Talent Director 
in October 2012. She has 19 years of 
HR experience across the leisure and 
hospitality sectors.

Starting her career in retail operations 
before moving into HR, Melanie has 
held HR roles at Pizza Express, Holmes 
Place Health Clubs and Pizza Hut UK, 
as well as obtaining a post-graduate 
diploma in personnel and development. 
Most recently, she headed the people 
function at Zizzi Restaurants, part of the 
Gondola group.

Darryl joined the Group as Regional 
Director in September 2013. He has over 
25 years experience in key operational 
roles across the leisure sector including 
cinema and theme parks. 

Darryl worked in general management, 
film and content planning and senior 
operational support roles in the cinema 
industry for 20 years with Showcase 
Cinemas, Warner Bros, International 
Theatres and Vue.

43

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019CORPORATE GOVERNANCE REPORT CONTINUED

ACTIVITY DURING THE YEAR
The Board approves an annual calendar of agenda items to ensure that all matters are given due consideration and are reviewed at the 
appropriate point in the regulatory and financial cycle. The activity of the Board during 2019 is shown in the table below:

Board agenda for year to 30 September 2019

Oct

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Corporate Governance

Consideration of the New Code (in particular – culture and 
workforce engagement)

Detailed feedback on Dynamic Operations and Team Member 
Listening Sessions (workforce engagement)

Directors’ conflicts of interest

Board, Director and Committee performance evaluation

Adoption of Board Diversity Policy

Compliance and risk

Reviewing the principal risks and uncertainties affecting the Group

Going concern review and approval of long-term  
viability statement

Review and approval of Modern Slavery and Human Trafficking 
Statement

Review of Gender Pay Gap reporting

Review of Disclosure Policy and Insider List

Group insurances

Customers

Reviewing customer experience measures

People

Review of results of Team Engagement Survey

Review of recruitment function structure

Performance

Approval of full-year results, the Annual Report and Accounts, 
half-year results, the Notice of Annual General Meeting and 
dividends

Budget

Review of Dividend Policy

Strategy

IT projects update

Strategy Day

Review of progress on strategic projects

INFORMATION AND SUPPORT
Agendas and accompanying papers are 
distributed to the Board and Committee 
members well in advance of each Board or 
Committee meeting. These include reports 
from Executive Directors, other members of 
senior management and external advisers. To 
improve the efficiency and security of Board 
and Committee papers, we have introduced 
an electronic Board paper system during 
the course of the year. The Non-Executive 
Directors are also in regular contact with 
the Executive Directors and other senior 
executives outside of formal Board meetings.

44

All Directors have direct access to senior 
management should they require additional 
information on any of the items to  
be discussed.

The Board and the Audit Committee receive 
regular and specific reports to allow the 
monitoring of the adequacy of the Group’s 
systems of internal controls (described in 
more detail in the Audit Committee report 
on page 51).

HOLLYWOOD BOWL GROUP PLCThe findings of these questionnaires were 
reviewed and discussed at the Board’s 
meetings in October 2019, with the outcomes 
and suggested actions from the evaluations 
of the Board and its Committees summarised 
into an action plan for the coming year. 

The outcomes of the evaluation process 
indicated that the Board and Committees 
continue to perform effectively, and that the 
Board reflects the culture and values of the 
Group. Specific areas of focus for the coming 
year concern monitoring culture, stakeholder 
engagement (in particular ensuring that 
the Board is appropriately appraised and 
involved in the Company’s practice in these 
areas) and succession planning.

Progress in these areas will be reviewed  
and monitored by the Board and Nomination 
Committee, and assessed as part of the 
Board evaluation exercise next year. 

In accordance with provision 21 of the New 
Code, the Chairman has considered, in 
consultation with the Company Secretary 
and other members of the Board, whether 
it would be appropriate to conduct an 
externally facilitated evaluation process in 
the near future. The Board has agreed that 
there is no immediate requirement for an 
externally facilitated evaluation, but that such 
a process may add value as more formal 
Board succession plans are developed over 
the next few years.

CONFLICTS OF INTEREST
In accordance with the Board-approved 
procedure relating to Directors’ conflicts of 
interest, all Directors have confirmed that 
they did not have any conflicts of interest  
with the Group during the year.

WHISTLEBLOWING
The Group has adopted procedures by which 
employees may, in confidence, raise concerns 
relating to possible improprieties in matters of 
financial reporting, financial control or any other 
matter. The Whistleblowing Policy applies to all 
employees of the Group, who are required to 
confirm that they have read the policy and are 
aware of how the procedure operates as part 
of an ongoing internal training programme. The 
Board receives regular updates with respect to 
the whistleblowing procedures during the year, 
with all incidents reported to the Board having 
been addressed under appropriate Group HR 
policies and procedures.

APPOINTMENT AND ELECTION
Each Non-Executive Director is expected 
to devote sufficient time to the Company’s 
affairs to fulfil his or her duties. Their letter 
of appointment anticipates that they will 
need to commit a minimum of two days 
per month to the Company, specifying 
that more time may be required. This 
time commitment was reviewed and 
confirmed as appropriate by the Nomination 
Committee during the year, and each of the 
Non-Executive Directors has confirmed that 
they continue to be able to devote sufficient 
time to discharge their duties effectively as a 
Director of the Company.

During the year, the Board agreed to Nick 
Backhouse’s appointment as a Non-
Executive Director of Hyve Group plc and 
Loungers plc, Nick having confirmed that 
these appointments would not impact on his 
time commitment to the Company. 

The performance of each Director was 
assessed as part of the Board evaluation 
process this year, with the results showing 
that the Board continues to consider each of 
the Directors to be effective and committed 
to their role. In accordance with provision 18 
of the New Code, all members of the Board 
will be offering themselves for re-election 
at the Company’s Annual General Meeting 
(AGM) on 30 January 2020.

All of the Directors have a service agreement 
or a letter of appointment. The details of 
their terms are set out on page 59.

INDUCTION
All new Directors appointed to the Board 
undertake a tailored induction programme 
designed by the Chairman and Executive 
Directors, with assistance from the Company 
Secretary. The purpose of the induction is to 
give new Directors an overview of the Group, 
focusing on its culture, operations and 
governance structure.

PERFORMANCE EVALUATION
In accordance with the principles and provisions 
of the Code, the Board’s intended practice is to 
conduct a thorough review of the effectiveness 
of the performance of the individual Directors, 
the Board as a whole and its Committees on 
an annual basis. 

The 2019 evaluation was conducted by way of 
detailed questionnaires designed to assess the 
effectiveness and assist in the objective review 
of the performance of the individual Directors, 
the Board and the Committees. Separately, 
the Senior Independent Director conducted 
interviews with other Board members in order 
to evaluate the performance of the Chairman.

45

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019CORPORATE GOVERNANCE REPORT CONTINUED

STAKEHOLDER ENGAGEMENT
ENGAGEMENT WITH THE WORKFORCE
The Chairman and the Non-Executive 
Directors frequently visit the Group’s centres, 
including attending new or refurbished 
centre openings, accompanied by regional 
support managers and centre management 
teams. At those centre visits, the Non-
Executive Directors take the opportunity 
to engage directly with team members 
at all levels, allowing them to assess the 
understanding of the Company’s culture 
across the business. Our team members 
are encouraged to engage openly with 
all colleagues, and as a result the Non-
Executives are able to effectively gauge  
the views of the workforce through  
these interactions.

The Board receives a bi-annual  
presentation from the Operations  
Director on the output and feedback  
from centre management and team 
member listening sessions. The Chairman 
and Non-Executive Directors are also  
invited to attend the annual Company 
conference, held every September,  
which provides further opportunity to 
engage with team members in a more 
informal environment.

The Board has assessed the various 
methods by which the Directors engage 
with the wider workforce, and considers 
that the combination of the methods 
described above ensures that the Board 
is appropriately informed about, and 
understands, workforce views. The Board 
therefore believes that this approach 
appropriately addresses the requirement to 
engage with the workforce under provision 
5 of the New Code, and does not currently 
intend to adopt one of the three workforce 
engagement methods suggested in that 
provision. The Board will, of course, keep  
its stakeholder engagement mechanisms 
under review.

RELATIONS WITH SHAREHOLDERS
As part of its ongoing investor relations 
programme, the Group aims to maintain 
an active dialogue with its shareholders, 
including institutional investors, to discuss 
issues relating to the performance of the 
Group. Communicating and engaging with 
investors means the Board can express 
clearly its strategy and performance and 
receive regular feedback from investors.  
It also gives the Company the opportunity  
to respond to questions and suggestions. 

The Non-Executive Directors are available 
to discuss any matter shareholders might 
wish to raise and to attend meetings with 
investors and analysts, as required. Investor 
relations activity is a standing item on the 
Board’s agenda and ensuring a satisfactory 
dialogue with shareholders, and receiving 
reports on the views of shareholders, is a 
matter reserved to the Board.

As stated in the Remuneration Report  
on page 53, the Remuneration Committee 
Chair has also consulted with major 
shareholders during the year on the 
Directors’ Remuneration Policy which is 
submitted to shareholders for approval  
at the AGM.

The Company’s AGM will take place at 
9.30am on Thursday 30 January 2020, at 
30 Gresham Street, London, EC2V 7QP. 
The Chairman, and the Chairs of the Audit 
and Remuneration Committees, will be 
present to answer questions put to them by 
shareholders. Electronic proxy voting will be 
available to shareholders through both our 
registrar’s website and the CREST service. 
Voting at the AGM will be conducted by way 
of a poll and the results will be announced 
through the Regulatory News Service and 
made available on the Company’s website.

46

HOLLYWOOD BOWL GROUP PLCREPORT OF THE NOMINATION COMMITTEE

Peter Boddy

NOMINATION COMMITTEE CHAIR

   Read biography 
on page 40

ACTIVITY DURING THE YEAR
The Nomination Committee has met on 
three occasions during the year and once 
since the year end. Committee meetings 
have focused on the matters set out in the 
table on page 48.

Peter Boddy

Nick Backhouse
Claire Tiney 
Ivan Schofield

3

and Non-Executive, with a view to 
ensuring the continued ability of the 
organisation to compete effectively in 
the marketplace; and

•  reviewing annually the time commitment 

required of Non-Executive Directors.

The Nomination Committee is also 
responsible for keeping Board succession 
plans under review, monitoring compliance 
with the Company’s Board Diversity Policy 
and making recommendations on the 
composition of the Board Committees.

Nomination Committee

Chair

Committee members 

Number of meetings held in the year

ROLE AND RESPONSIBILITIES
The role of the Nomination Committee 
is set out in its terms of reference, which 
are available on the Company’s website. 
The Committee’s primary purpose is to 
develop and maintain a formal, rigorous 
and transparent procedure for identifying 
appropriate candidates for Board 
appointments and re-appointments, and to 
make recommendations to the Board.

SPECIFIC DUTIES OF THE COMMITTEE INCLUDE:
•  regularly reviewing the structure, size 
and composition (including the skills, 
knowledge, experience and diversity) of 
the Board and making recommendations 
to the Board with regard to any changes;

•  keeping under review the leadership 

needs of the organisation, both Executive 

47

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
REPORT OF THE NOMINATION COMMITTEE CONTINUED

Activities of the Committee during the year to 30 September 2019

Performance evaluation

Review of results from Committee performance evaluation and 
discussion on related actions

Review of the Committees terms of reference

Board and Committee composition

Review of composition of the Board

Board appointments and re-appointments

Review of Non-Executive Directors’ independence

Review of time commitment requirements, including each 
Director’s external interests

Reviewed the re-appointments of Peter Boddy, Claire Tiney and 
Nick Backhouse as Non-Executive Directors for their second 
three-year term.

Talent mapping and succession planning

Consideration of succession planning organisation structure

Consideration of Personal Development Plan for Executive Directors

Reviewing Non-Executive Director succession plans in place

Following its annual review of Board and Committee composition, the independence of Non-Executive Directors and their time commitment, 
the Committee confirmed to the Board that it remains satisfied that the balance of skills, experience, independence and knowledge on the 
Board and Committees is appropriate.

DIVERSITY
In November 2018, the Committee recommended a Board Diversity Policy which was approved by the Board. The Committee is responsible for 
monitoring compliance with the objectives of that Policy. The Policy recognises the benefits of greater diversity, including gender diversity and 
sets out the Board’s commitment to ensuring that the Company’s Directors bring a wide range of skills, knowledge, experience, backgrounds 
and perspectives to Hollywood Bowl Group. The key objective of the Policy is to set out the process to be followed by the Nomination 
Committee during the recruitment process in order to ensure that an appropriately diverse pool of candidates is considered to enhance the 
balance of skills and backgrounds on the Board. As there has been no Board recruitment process during the year, there is no progress to report 
against that objective, however the policy also sets out additional Nomination Committee responsibilities and objectives, and progress against 
those items is set out below:

Objective/Responsibility

Progress/activity in FY2019

Review regularly the structure, size, and composition of the Board 
(including the balance of skills, knowledge, and experience), taking 
into account this Policy, and make recommendations to the Board  
for any changes.

When considering Board succession planning, have regard to the 
Board Diversity Policy.

This is an annually recurring item on the Committee’s agenda, and 
was reviewed by the Committee at its meeting in September 2019. 
No changes to the composition of the Board were proposed. 

The Non-Executive Director succession planning matrix has been 
developed to highlight current diversity statistics on the Board, and 
will be considered against the Board Diversity Policy in future.

Review the Board Diversity Policy annually, assessing its effectiveness 
and recommending any changes to the Board.

The Policy was approved by the Board in November 2018 and will be 
reviewed by the Committee annually in future.

The Board currently consists of one female (17 per cent) and five male (83 per cent) Directors. No Board appointments are anticipated in the near term.

SUCCESSION PLANNING
During the year, the Committee continued its oversight and review of Executive succession planning to ensure that the Group’s future 
leadership will have the qualities necessary to support the delivery of our strategic objectives. The Executive team maintains a detailed 
succession planning matrix identifying at least one potential internal successor for each key role. The matrix is reviewed by the Committee, 
which has recommended that potential successors are given opportunities to meet and present to the Board to further their development. 
Members of the Committee have also given specific advice and support to assist in development plans for potential successors.

As two of the Non-Executive Directors (and the Chairman) have now entered their second three-year term, the Committee has undertaken to increase its 
focus on Board succession planning. A Non-Executive succession planning matrix has been prepared and will be used as a tool to support consideration 
of the timing for future appointments and to identify key search criteria (including skills, experience and diversity) for potential candidate shortlists.

ANNUAL EVALUATION
The Nomination Committee has evaluated its own performance during the year by way of a questionnaire completed by each member of 
the Committee and key contributors to Nomination Committee meetings. The evaluation indicated that the Committee continues to operate 
effectively. Key themes arising, which will be addressed by the Committee during FY2020, included the need to further enhance Board succession 
planning, and for the Committee to consider the appropriate timing for any externally facilitated Board evaluation exercise.

PETER BODDY
CHAIR OF THE NOMINATION COMMITTEE
13 December 2019

48

HOLLYWOOD BOWL GROUP PLCREPORT OF THE AUDIT COMMITTEE

Nick Backhouse

AUDIT COMMITTEE CHAIR

   Read full biography 
on page 41

ROLE AND RESPONSIBILITIES
The Audit Committee’s duties and 
responsibilities are set out in full in its 
terms of reference, which are available 
on the Company’s website. The terms 
of reference were reviewed by the 
Committee during the year and were 
updated with the approval of the Board.

SPECIFIC DUTIES OF THE COMMITTEE INCLUDE:
•  monitoring the integrity of the annual 
and half year financial statements;
•  keeping under review the internal 
financial control systems; and

•  overseeing the relationship with the 
internal and external audit functions.

The Committee also monitors the 
effectiveness of the Group’s risk 
management systems.

meeting in September 2019. The evaluation 
confirmed the view that the Committee 
continues to operate effectively, and that 
the focus on monitoring the internal control 
environment (in particular continuing to develop 
the breadth of scope of the Internal Audit 
function) should be maintained.

There have been no changes to the 
composition of the Committee during the year, 
and we therefore continue to be comprised 
wholly of independent Non-Executive Directors. 
The Board has confirmed that it is satisfied that 
I have recent and relevant financial experience 
as recommended under the Code by virtue 
of my qualification as a chartered accountant, 
my executive background in finance roles, and 
my experience as an audit committee chair in 
other non-executive positions. As all members 
of the Committee have experience as Directors 
of other companies in the retail and leisure 
sector, the Board is also satisfied that the Audit 
Committee as a whole continues to have 
competence relevant to the sector in which the 
Company operates.

NICK BACKHOUSE
CHAIR OF THE AUDIT COMMITTEE
13 December 2019

49

Audit Committee

Chair

Committee members 

Number of meetings held in the year

DEAR SHAREHOLDERS,
On behalf of the Board, I am pleased to 
present the Audit Committee report for the 
year ended 30 September 2019. During the 
year, the Committee has continued to play an 
important role in the governance structure of 
the Group. We maintain a formal schedule of 
annual activity which ensures that we cover 
our key responsibilities under our terms of 
reference and that we adhere to the Code 
and other regulatory requirements. Areas 
of particular focus this year have been the 
significant financial judgements identified by the 
finance team and external auditor (including a 
review of the useful economic life of existing 
pinspotters and ‘Pins on strings’), preparations 
for the adoption of IFRS 16 Leases, and various 
internal controls (including reviewing the Group’s 
incident response plan and Anti-bribery Policy).

We have continued to engage with the Group’s 
internal audit function to increase its scope and 
provide additional assurance over specifically 
identified controls and procedures. We reviewed 
the outcome of an externally facilitated review 
of our risk register to identify potential areas 
where the internal audit function could best 
add value, leading this year to a review of the 

Nick Backhouse

Claire Tiney 
Ivan Schofield

4

Group’s expenses procedures, which was 
presented as part of the internal audit update 
to the Committee’s meeting in September 2019 
and identified no significant issues with the 
operation of the Expenses Policy.

Our review of the effectiveness of the 
external audit process is described in more 
detail on page 51. We have reviewed KPMG 
LLP’s (KPMG) continuing independence, 
and the Committee is satisfied that KPMG 
continues to be independent and provides 
an effective audit service. 

Preparing for the adoption of IFRS 16 Leases 
has been on the agenda for each of our 
meetings during the year. We have received 
and discussed a number of presentations to 
support the calculation method adopted by 
the Company, the preparation and approval 
of our IFRS 16 policy document, and the 
discount rate to be applied in our calculations.

The Audit Committee has evaluated its own 
performance this year by way of a questionnaire 
completed by each member of the Committee 
and other regular attendees. We discussed 
the outcome of the evaluation process at our 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019 
REPORT OF THE AUDIT COMMITTEE CONTINUED

MEETINGS AND ATTENDEES
The Audit Committee meets at least three times per year. The names of the attendees of the Audit Committee meetings are set out in the 
table on page 43.

The external auditor has the right to attend meetings. Outside of the formal regular meeting programme, the Audit Committee chairman 
maintains a dialogue with key individuals involved in the Group’s governance, including the Chairman, the Chief Executive Officer, the Chief 
Financial Officer and the external audit lead partner.

ACTIVITY DURING THE YEAR
The Audit Committee met on four occasions during the year and has met once since the year end, and discussed the topics set out in the table below.

Activities of the Committee during the year to 30 September 2019

Nov

Mar

May

Sep

Financial Statements and reports 

Review and recommendation to the Board of full-year results, the Annual Report and Accounts and 
half-year results

Going concern assessment

Fair, balanced and understandable assessment

Review of significant accounting policies

Risk register and viability statement process

External audit

External audit plan and engagement

External auditor reports to the Committee (including half-year and full-year reports)

Assessment of external auditor effectiveness

Independence confirmation and review of non-audit services, spend and policy

Internal Controls

Annual review of internal audit function requirement

Review of risk management and internal controls

Internal audit reports

Assessment of internal audit effectiveness

Review of the scope of internal audit work

Incident response plan review

Review of whistleblowing arrangements

Other

Review of results from Committee performance evaluation and discussion on related actions

Review of the Committee’s terms of reference

Review of useful economic life of existing pinspotters and ‘Pins on strings’

Review of Anti-Bribery and Corruption Policy

IFRS accounting standards update (in particular review of the impact of IFRS 16)

The key areas of focus of the Committee are discussed in more detail in the rest of this report.

SIGNIFICANT ISSUES CONSIDERED IN RELATION TO THE FINANCIAL STATEMENTS
Significant issues and accounting judgements are identified by the finance team and the external audit process and are reviewed by the Audit 
Committee. The significant issues considered by the Committee in respect of the year ended 30 September 2019 are set out in the table below:

Significant issues and judgement

How the issues were addressed

Accounting for the acquisition of 
amusement machines

Useful economic life (UEL) of pinspotters 
and Pins on strings

The Audit Committee reviewed and considered the accounting policy and is satisfied that 
these arrangements should be accounted for as purchase of property, plant and equipment 
under IAS 16, with an associated creditor with respect to the extended credit. Refer to note 2 
to the Financial Statements on page 87 for further information.

The Audit Committee reviewed management’s estimate of the UEL on mechanical pinspotters 
and ‘Pins on strings’ and in particular the decision to determine a shorter life (and therefore 
accelerated depreciation charge) on mechanical pinspotters (for more information, see note 
2 to the Financial Statements on page 87). The Committee is satisfied with the approach 
adopted by management.

50

HOLLYWOOD BOWL GROUP PLCRISK MANAGEMENT AND INTERNAL CONTROLS
The Board has overall responsibility for 
setting the Group’s risk appetite and ensuring 
that there is an effective risk management 
framework to maintain appropriate 
levels of risk. The Board has, however, 
delegated responsibility for review of the 
risk management methodology, and the 
effectiveness of internal controls, to the  
Audit Committee.

The Group’s system of internal controls 
comprises entity-wide, high-level controls, 
controls over business processes and centre-
level controls. Policies and procedures, 
including clearly defined levels of delegated 
authority, have been communicated 
throughout the Group. Internal controls 
have been implemented in respect of the 
key operational and financial processes of 
the business. These policies are designed to 
ensure the accuracy and reliability of financial 
reporting and govern the preparation of the 
Financial Statements. The Board is ultimately 
responsible for the Group’s system  
of internal controls and risk management  
and discharges its duties in this area by:

•  holding regular Board meetings to 
consider the matters reserved for  
its consideration;

•  receiving regular management reports 
which provide an assessment of key  
risks and controls;

•  scheduling annual Board reviews of 

strategy including reviews of the material 
risks and uncertainties (including 
emerging risks) facing the business;
•  ensuring there is a clear organisational 
structure with defined responsibilities 
and levels of authority; 

•  ensuring there are documented policies 

and procedures in place; and

•  reviewing regular reports containing 

detailed information regarding financial 
performance, rolling forecasts, actual  
and forecast covenant compliance,  
and financial and non-financial KPIs. 

The process by which the Audit Committee 
has monitored and reviewed the 
effectiveness of the system of internal 
controls and risk management during the 
year has included:

•  a rigorous review of the Group’s risk 
register compiled and maintained by 
senior managers within the Group;
•  reviewing the system of financial and 

accounting controls, and considering the 
view of the external auditor in relation to 
the effectiveness of such controls;
•  reporting to the Board on the risk and 
control culture within the Group; and
•  considering the Financial Reporting 
Council’s 2014 ‘Guidance on Risk 
Management, Internal Control and 
Related Financial and Business Reporting’.

The Audit Committee has not identified, or 
been made aware of, any significant failings 
or weaknesses in the risk management and 
internal control systems and is satisfied that 
the systems are effective. The Committee 
will continue to challenge management  
to further improve risk identification, 
evaluation and management processes 
across the Group.

INTERNAL AUDIT
The Group has an internal audit function 
which focuses on performing regular testing 
of the processes and controls implemented 
in centres. Internal audit findings are 
presented to the relevant centre manager 
and the Chief Financial Officer for review.  
A member of the internal audit team 
attends Audit Committee meetings at least 
once per year to provide updates on the 
activities of the internal audit function. The 
Committee has assessed the effectiveness 
of the internal audit function as part of its 
annual performance evaluation process, and 
is satisfied that the current arrangements 
remain appropriate and effective for the 
Company. The Committee will keep under 
review the remit of the internal audit function.

EXTERNAL AUDITOR
The Audit Committee is responsible for 
overseeing the Group’s relationship with 
its external auditor, KPMG. During the year, 
the Audit Committee has discharged this 
responsibility by:
•  agreeing the scope of the external audit 
and negotiating the remuneration of the 
external auditor;

•  receiving regular reports from the 

external auditor, including with regard 
to audit strategy and findings from the 
interim review and year-end audits;
•  regularly meeting the external auditor 
without management present; and
•  assessing the auditor’s independence  
and the effectiveness of the external 
audit process.

EXTERNAL AUDIT EFFECTIVENESS REVIEW
The Committee reviewed the effectiveness 
of the external audit process following 
completion of the FY2018 audit. A report was 
prepared by the finance team summarising 
its view of KPMG’s effectiveness based on 
interactions during the audit and set out 
under three headings: Mindset and Culture; 
Skills, Character and Knowledge; and 
Quality Control. The Committee also took 
into account its own interactions with the 
external auditor in forming its conclusion 
that both KPMG and the external audit 
process were effective, and that KPMG 
provide an appropriate level of professional 
scepticism and openness to the process.

NON-AUDIT SERVICES
The engagement of the external audit firm to 
provide non-audit services to the Group can 
impact on the independence assessment. 
The Company has a policy which requires 
Audit Committee approval for any non-audit 
services which exceed £25,000 in value. 
The engagement of the external auditor to 
provide any non-audit services for less than 
£25,000 (with the exception of the issuance 
of turnover certificates for which authority 
was delegated to the Chief Financial Officer 
to approve where the fee is less than £5,000 
per certificate) must be discussed with 
the Audit Committee Chair in advance. All 
requests to use the external auditor for non-
audit services must be reviewed by the Chief 
Financial Officer. The policy recognises that 
certain non-audit services may not be carried 
out by the external auditor (in accordance 
with the EU Statutory Audit regime).

During the year ended 30 September 2019, 
KPMG was engaged to provide permitted 
non-audit services relating to the interim 
financial statements (£25,000), and 
the issuance of turnover and covenant 
certificates (£9,000), for a total fee of 
£34,000, representing 34 per cent of the 
total audit fee. The external auditor is best 
placed to undertake other accounting, 
advisory and consultancy work, in view  
of its knowledge of the business, as well  
as confidentiality and cost considerations.  
This is shown in further detail in note 6  
to the Financial Statements.

APPOINTMENT AND TENURE
KPMG was first appointed as the Group’s 
external auditor in 2007. Peter Selvey was 
appointed as the lead audit partner for the 
FY2017 audit, and in line with the policy on 
lead partner rotation is anticipated to rotate 
off the Group’s audit in FY2021.

The Audit Committee continues to be 
satisfied with the scope of the external 
auditor’s work, the effectiveness of the 
external audit process, and that KPMG 
continues to be independent and objective. 
The Committee is therefore pleased to 
recommend that KPMG be re-appointed as 
the Group’s auditor at the 2020 AGM.

During the year, the Committee considered 
the appropriate timing to put the external 
audit contract out to tender but concluded 
there was no immediate need to do so. In 
accordance with the Code and EU legislation, 
it remains the Committee’s intention that 
the external audit contract will be put out to 
tender at least every ten years (commencing 
on the date of the Group’s IPO at which point 
it became a ‘public interest entity’ for the 
purpose of EU audit tendering requirements).

NICK BACKHOUSE
CHAIR OF THE AUDIT COMMITTEE
13 December 2019

51

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019REPORT OF THE REMUNERATION COMMITTEE

Claire Tiney

REMUNERATION COMMITTEE CHAIR

   Read full biography 
on page 41

OVER THE COURSE OF FY2019, 
THE COMMITTEE UNDERTOOK A 
DETAILED REVIEW OF THE 
DIRECTORS’ REMUNERATION 
POLICY TO ENSURE IT 
SUPPORTS OUR 
REMUNERATION PRINCIPLES

DEAR SHAREHOLDERS,
On behalf of the Remuneration Committee, 
I am pleased to present the Directors’ 
Remuneration Report for the year ended  
30 September 2019. 

This report has been prepared in accordance 
with The Large and Medium-sized 
Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013, the 
UKLA Listing Rules and the Code. The report 
is split into three parts:

•  the annual statement by the Chair of the 

Remuneration Committee;

•  the Directors’ Remuneration Policy which 
is to be put to a binding shareholder vote 
at the AGM in January 2020 and will then 
apply for three years from the date of 
approval; and

•  the annual report on remuneration 

which sets out payments made to the 
Directors and details the link between 
Company performance and remuneration 
for FY2019. The annual report on 
remuneration is subject to an advisory 
shareholder vote at the 2020 AGM.

Remuneration Committee

Chair

Committee members 

Number of meetings held in the year

Claire Tiney

Nick Backhouse 
Ivan Schofield

4

ROLE AND RESPONSIBILITIES
The role of the Remuneration Committee 
is set out in its terms of reference, which 
are available on the Group’s website. The 
Committee’s primary purpose is to develop 
and determine the Group’s Remuneration 
Policy for the Executive Directors, 
Chairman and senior management.

SPECIFIC DUTIES OF THE COMMITTEE INCLUDE:
•  setting the Remuneration Policy for 
Executive Directors, Chairman and 
senior management;

•  determining individual pay awards within 

the terms of the agreed Policy; and

•  ensuring that the Remuneration  

Policy operates to align the interests  
of management with those  
of shareholders.

The Committee also has responsibility  
for reviewing pay and conditions across  
the Group and the alignment of incentives 
and rewards with culture.

52

HOLLYWOOD BOWL GROUP PLC 
REMUNERATION FRAMEWORK
Over the course of FY2019, the Committee 
undertook a detailed review of the Directors’ 
Remuneration Policy (the ‘Policy’) to ensure it 
supports our remuneration principles which 
are to:

•  attract and retain the best talent;
•  drive behaviours which support the 

Group’s strategy and business objectives 
which are developed in the long-term 
interests of the Company and its 
shareholders;

•  reward senior management  

appropriately for their personal and 
collective achievements;

•  provide incentives that help to maintain 
commitment over the longer term and 
align the interests of senior management 
with those of shareholders; and

•  ensure that a significant percentage of 
the overall package for the Executives 
and senior managers remains at risk 
dependent upon performance and that 
their pay and benefits adequately take 
account of reward versus risk. 

The Committee is satisfied that, following 
the increases made to base salaries during 
FY2018, the overall structure of the Policy 
remains fit for purpose in this context. 

The Committee is proposing to make 
a number of small changes to reflect 
developing market best practice over the  
last three years since the current policy  
was approved, as well as to ensure 

compliance with the New Code and  
emerging investor expectations.

I wrote to our major shareholders in August 
with an outline of our proposed Policy and 
I would like to thank those who provided 
feedback. This has been considered by  
the Committee prior to coming to the  
final proposal as outlined on pages 54-61.

PERFORMANCE IN FY2019 AND REMUNERATION 
OUTCOMES
It has been another strong year of financial 
and operational performance for Hollywood 
Bowl Group. The Group has delivered a 
7.8 per cent increase in overall revenues, 
which resulted in an increase in Group 
adjusted EBITDA to £38.2m. The Board is 
recommending a final ordinary dividend of 
5.16 pence per share to shareholders. 

The annual bonus plan for Executive 
Directors was based on target performance 
of Group adjusted EBITDA of £37.55m with 
a maximum payment of 100 per cent of 
salary for achieving an EBITDA of £39.43m 
in FY2019. Consequently, the Executive 
Directors will receive a payment of  
74.3 per cent of salary.

As it is three years since listing, this is the 
first year that awards made under the LTIP 
can vest. The maximum target was set 
at 13.75 pence adjusted EPS. The actual 
performance was adjusted EPS of 14.86 
pence (audited), therefore the award will  
vest in full. 

REMUNERATION DECISIONS FOR FY2019–2020
During the year, the Committee reviewed 
the Executive Directors’ base salaries 
and, as part of that review, considered the 
remuneration of the wider workforce. It 
was concluded that the Executive Directors 
should be awarded an increase in base 
salary of 2.0 per cent in line with the wider 
workforce. This increase was effective 
from 1 November 2019. No other changes 
are being proposed to the remuneration 
of the Executive Directors and the variable 
incentive opportunity levels will remain the 
same as those set in FY2019.

ANNUAL GENERAL MEETING
On behalf of the Board, I would like to thank 
shareholders for their continued support. I 
look forward to meeting shareholders at the 
AGM on 30 January 2020.

In the meantime, I am always happy to hear 
from the Company’s shareholders. You can 
contact me via the Company Secretary if 
you have any questions on this report or 
more generally in relation to the Company’s 
Remuneration Policy.

CLAIRE TINEY
CHAIR OF THE REMUNERATION COMMITTEE
13 December 2019

The Remuneration Committee met on four occasions during the year and met once since the year end, and discussed the topics set out in the 
table below:

Activities of the Committee during the year to 30 September 2019

Nov

Mar

Jul

Sep

Review of FY2018 performance and bonus outturn and approval of Directors’ bonuses for FY2018

Impact of IFRS16 on LTIP targets

Approval of Directors’ bonus KPIS/targets for FY2019 and FY2019 Pay

Agreeing provisional targets for FY2020

Proposed 2019 LTIP performance targets

Share plan awards and vestings

Review of share schemes

Approval of Centre Managers FY2018 bonus outturn

Review of Directors’ Remuneration Report (including to ensure compliance with the  
Remuneration Reporting Regulations)

Remuneration Policy

Review of results from Committee performance evaluation and discussion on related actions

Writing to shareholders regarding the change in remuneration arrangements for Executive Directors 
and the change in fees for the Chairman

Outcomes from shareholder consultation

Consideration of pay and conditions across the Group

Review of 2019 AGM and Proxy Advisory comments

Updates on Corporate Governance developments

Change to LTIP Rules in line with the new UK Corporate Governance Code

Review of the Committees Terms of Reference

53

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019DIRECTORS’ REMUNERATION POLICY

INTRODUCTION
The Policy as set out below will be put to a 
binding shareholder vote at the AGM on 30 
January 2020 and will apply for the period  
of three years from the date of approval.

POLICY SUMMARY
The Remuneration Committee determines 
the Policy for the Executive Directors, 
Chairman and senior executives for current 
and future years. 

The Remuneration Committee considers 
that a successful policy needs to be 
sufficiently flexible to take account of 
future changes in the Company’s business 
environment and in remuneration practice. 
The Policy is designed around the following 
key principles:

•  Shareholder alignment – Ensuring a 

strong link between reward and individual 
and Company performance aligns the 
interests of Executive Directors, senior 
management and employees with those 
of shareholders.

•  Competitive remuneration – Maintaining 

a competitive package against businesses 
of a comparable size and nature helps to 
attract, retain and motivate high-calibre 
talent to enable the Company’s continued 
growth and success as a listed company. 
•  Strategic alignment – Provides a package 
with an appropriate balance between 
short and longer-term performance 
targets linked to the delivery of the 
Company’s business plan.

•  Performance focused compensation 
– Encourages and supports a high 
performance culture.

•  Setting appropriate performance 

conditions in line with the agreed risk 
profile of the business.

The Remuneration Committee will  
review the remuneration arrangements 
for the Executive Directors and key senior 
management annually, drawing on trends 
and adjustments made to all employees 
across the Group and taking  
into consideration:

•  business strategy over the period;
•  overall corporate performance;
•  market conditions affecting the company;
•  changing practice in the markets where 
the Company competes for talent; and
•  changing views of institutional shareholders 

and their representative bodies.

UK CORPORATE GOVERNANCE CODE
The Committee has considered in detail the 
requirements of the New Code which applies 
to the Company from 1 October 2019 and is 
comfortable that the proposed Policy is in 
line with these. 

Having early-adopted the New Code’s 
requirement for total vesting and holding 
periods to be at least five years by 
introducing a two-year post-vesting holding 
period to the FY2019 long-term incentive 
awards, this has been formalised in the 
proposed Policy so that this will apply to 
all future awards under the Long Term 
Incentive Plan. A number of other changes 
have been made to the proposed Policy 
to ensure compliance with the New Code, 
including reducing the potential maximum 
level of pension funding for current Executive 
Directors, aligning the pension contribution 
for incoming Executive Directors with the 
pension provision for the wider employee 
workforce, and establishing a policy in 
relation to post-cessation shareholdings, 
further details of which are set out in the 
payments for loss of office section on page 
59. In addition, the Committee has reviewed 
the Long Term Incentive Plan rules to ensure 
sufficient discretion to override formulaic 
outcomes is available and the Board has 
approved the necessary amendments to the 
rules to achieve this. 

The Committee has had responsibility 
for setting remuneration for the senior 
executives and oversight of the remuneration 
of the workforce as a whole since the 
Company’s IPO in 2016, and so is satisfied 
that it is already compliant with the Code’s 
new requirement in this respect. The 
Committee takes both of these into  
account when setting remuneration for  
the Executive Directors.

The Committee has also supported 
the Board’s initiative to deliver a robust 
framework for employee engagement and 
regular communication, and is building 
its understanding of pay and benefits 
for all team member levels in the Group. 
Additionally, it has supported management 
with the implementation of a Group 
sharesave scheme, the second of which was 
launched in February 2019.

DISCRETION
The Remuneration Committee has 
discretion in several areas of policy as 
set out in this report. The Remuneration 
Committee may also exercise operational 
and administrative discretions under relevant 
plan rules approved by shareholders and 
as set out in those rules. In addition, the 
Remuneration Committee has the discretion 
to amend the Policy with regard to minor 
or administrative matters where it would 
be, in the opinion of the Remuneration 
Committee, disproportionate to seek or 
await shareholder feedback.

DIFFERENCES IN POLICY FROM THE WIDER 
EMPLOYEE POPULATION
The Group aims to provide a remuneration 
package for all employees that is market 
competitive and operates the same reward 
and performance philosophy throughout 
the business. As with many companies, the 
Group operates variable pay plans primarily 
focused on the senior management level.

PROPOSED CHANGES TO THE EXISTING DIRECTORS’ 
REMUNERATION POLICY
Following the Company’s transition into a 
more mature business over the last three 
years since IPO and in light of the New Code, 
the Committee has undertaken a review 
of the existing Directors’ Remuneration 
Policy to ensure it supports the Company’s 
continued growth and success over the 
next three years. The Committee believes 
that the overall structure of the Policy does 
remain fit for purpose but is proposing to 
make a number of small changes to ensure 
compliance with the New Code and reflect 
current market best practice. 

The proposed changes are set out in the 
table on pages 56 and 57.

54

HOLLYWOOD BOWL GROUP PLCElement of 
remuneration

BASE SALARY AND 
BENEFITS

Current Policy summary

Proposed amendment to Policy

Reason for change

No change.

N/A

Salaries are reviewed annually  
and any changes are effective 
from 1 November. Base salaries 
will be set at an appropriate 
level with a comparator group 
of comparable sized listed 
companies and will normally 
increase with increases made  
to the wider employee workforce.

A competitive level of benefits  
is provided.

The maximum level of pension funding has been 
reduced to either 5 per cent of salary (for the current 
Executive Directors) or the level received by the wider 
employee workforce (for future incoming Executive 
Directors). The Remuneration Committee retains the 
discretion to provide pension funding in the form of a 
salary supplement.

Provides continued 
alignment between the 
Executive Directors and the 
wider employee workforce 
as well as ensuring 
compliance with the Code 
and reflecting emerging 
investor expectations.

No change to the maximum opportunity.

N/A

PENSION

Up to 15 per cent of base salary.

The current Executive Directors 
receive pension funding equal to 5 
per cent of base salary.

ANNUAL BONUS PLAN

Up to 100 per cent of base salary 
based on performance against 
financial targets.

Up to 65 per cent may be paid  
in cash and the balance deferred 
into shares for two years. The 
deferred element counts towards 
achieving the Executive Directors’ 
shareholding requirements  
as appropriate.

LONG TERM INCENTIVE 
PLAN (LTIP)

Annual awards of up to  
150 per cent of base salary. 

No change to maximum opportunity, performance 
measure or vesting period.

Awards vest at the end of the 
performance period subject 
to continued employment and 
performance against EPS targets.

The Executive Directors currently 
receive LTIP awards equal to 100 
per cent of base salary.

SHAREHOLDING 
REQUIREMENT

200 per cent of base salary to be 
built up over a five-year period.

A two-year post-vesting holding period will apply.

No change to overall shareholding requirement level.

Introduction of a requirement that Executive Directors 
will retain 50 per cent of any shares they acquire 
under the LTIP, after allowing for the sale of shares to 
pay tax and other deductions, until such time as they 
have built up the required holding level.

Formalises the post-
vesting holding period 
which was introduced 
in FY2019 to reflect the 
requirements of the Code, 
ensure that performance  
is sustained over the  
longer term and more 
closely align with market  
best practice.

Maximises longer- 
term alignment  
with shareholders.

55

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019DIRECTORS’ REMUNERATION POLICY CONTINUED

The following table sets out each element of remuneration and how it supports the Company’s short- and long-term strategic objectives.

Performance metrics used, weighting  
and time period applicable

None

How the element 
supports our short-  
and long-term  
strategic objectives

SALARY
Provides a base level of 
remuneration to support 
the recruitment and 
retention of Executive 
Directors with the 
necessary experience 
and expertise to deliver 
the Company’s strategy.

Operation

Opportunity

Salaries are normally reviewed annually and 
any changes are effective from 1 November. 

When determining an appropriate  
level of salary, the Remuneration 
Committee considers:

•  remuneration practices within  

the Company;

•  the performance of the individual 

Executive Director;

•  the individual Executive Director’s 
experience and responsibilities;

•  the general performance of  

the Company;

•  salaries within the ranges paid by 

companies in the comparator group used 
for remuneration benchmarking; and

•  the economic environment.

Base salaries will be  
set at an appropriate  
level with a comparator  
group of comparable 
sized companies and  
will normally increase 
with increases  
made to the wider 
employee workforce.

Individuals who are 
recruited or promoted 
to the Board may, on 
occasion, have their 
salaries set below the 
targeted Policy level until 
they become established 
in their role. In such cases 
subsequent increases 
in salary may be higher 
than the average until the 
target positioning  
is achieved.

BENEFITS
Provides a competitive 
level of benefits.

PENSIONS
Provides market 
competitive retirement 
benefits.

The Executive Directors receive benefits 
which include, but are not limited to, family 
private health cover, death in service life 
assurance, income protection insurance 
and travel expenses for business-related 
travel (including tax if any).

The Remuneration Committee recognises 
the need to maintain suitable flexibility in 
the determination of benefits that ensure it 
is able to support the objective of attracting 
and retaining employees. Accordingly, the 
Remuneration Committee would expect to 
be able to adopt benefits such as relocation 
expenses, tax equalisation and support in 
meeting specific costs incurred by  
the Directors.

The Committee retains discretion to  
provide pension funding in the form  
of a salary supplement or a direct 
contribution to a pension scheme.  
Any salary supplement would not form 
part of the salary for the purposes of 
determining the extent of participation  
in the Company’s incentive arrangements.

The maximum will be set 
at the cost of providing 
the benefits described.

None

The current Executive 
Directors receive pension 
funding equal to 5 per 
cent of base salary. 

None

Future incoming 
Executive Directors will 
receive pension funding 
in line with the level 
received by the wider 
employee workforce.

56

HOLLYWOOD BOWL GROUP PLCHow the element 
supports our short-  
and long-term  
strategic objectives

ANNUAL BONUS PLAN
Provides a significant 
incentive to the  
Executive Directors  
linked to achievement  
in delivering goals that 
are closely aligned with 
the Company’s strategy 
and the creation of  
value for shareholders.

LONG TERM INCENTIVE PLAN 
(LTIP)
Awards are designed to 
incentivise the Executive 
Directors to maximise 
total shareholder returns 
by successfully delivering 
the Company’s objectives 
and to share in the 
resulting increase in total 
shareholder value. 

The current use of 
EPS as a performance 
metric ensures Executive 
Directors are focused on 
ensuring the annual profit 
performance targeted  
by the annual bonus plan 
flows through to  
long-term sustainable 
EPS growth.

Operation

Opportunity

Performance metrics used, weighting  
and time period applicable

The Remuneration Committee will determine 
the bonus payable after the year end based 
on performance against objectives and 
targets. Bonus payments per individual will be 
both proportionate to the overall size of the 
bonus pot and each individual’s performance 
versus their personal objectives.

Annual bonuses are paid part in cash and 
part in shares deferred for two years. The 
maximum proportion of an annual bonus 
which may be paid in cash is 65 per cent. 

It should be noted that the Remuneration 
Committee has taken the view that due 
to their considerable shareholdings in the 
Company, automatic deferral of annual 
bonuses into shares is unnecessary for the 
current Executive Directors. As such the 
Remuneration Committee intends to pay 
annual bonuses to the current Executive 
Directors in cash, but will retain the ability 
to apply an appropriate level of deferral 
following any material selldown to ensure that 
shareholding requirements continue to be met.

On change of control, the Remuneration 
Committee may pay bonuses on a pro-rata 
basis measured on performance up to the 
date of change of control.

Malus and clawback provisions will apply 
to enable the Company to recover sums 
paid or withhold the payment of any sum 
in the event of a material misstatement 
resulting in an adjustment to the audited 
consolidated accounts of the Company or 
action or conduct which, in the reasonable 
opinion of the Board, amounts to employee 
misbehaviour, fraud or gross misconduct.

Awards are granted annually in the form of nil 
cost options or conditional awards of shares. 
These will vest at the end of a three-year 
period subject to:

•  the Executive Directors’ continued 

employment at the date of vesting; and

•  satisfaction of the performance 

conditions.

A further two-year holding period will apply 
post-vesting.

The Remuneration Committee may award 
dividend equivalents on awards to the 
extent that these vest.

Malus and clawback provisions will apply 
to enable the Company to recover sums 
paid or withhold the payment of any sum 
in the event of a material misstatement 
resulting in an adjustment to the audited 
consolidated accounts of the Company or 
action or conduct which, in the reasonable 
opinion of the Board, amounts to employee 
misbehaviour, fraud or gross misconduct.

The maximum bonus 
opportunity is 100 per 
cent of base salary.

The bonus payout is based on Group 
financial performance measured over  
the financial year.

The Remuneration Committee retains 
discretion in exceptional circumstances 
to change performance measures and 
targets and the weightings attached to 
performance measures part-way through 
a performance year if there is a significant 
and material event which causes the 
Remuneration Committee to believe that 
the original measures, weightings and 
targets are no longer appropriate. Discretion 
may also be exercised in cases where the 
Remuneration Committee believe that the 
bonus outcomes is not a fair and accurate 
reflection of business performance.

The Remuneration Committee is of 
the opinion that given the commercial 
sensitivity arising in relation to the detailed 
financial targets used for the annual 
bonus, disclosing precise targets for the 
bonus plan in advance would not be in 
shareholder interests. Actual targets, 
performance achieved, and awards 
made will be published at the end of the 
performance periods so shareholders can 
fully assess the basis for any payouts under 
the annual bonus.

The awards will be subject to performance 
targets aligned with the Group’s strategy  
of delivering strong returns to shareholders 
and earnings performance.

The awards for this financial year will  
be subject to EPS in the final year of  
the performance period. No material  
change will be made to the type of 
performance conditions without prior 
shareholder consultation.

The Remuneration Committee retains 
discretion in exceptional circumstances to 
change performance measures and targets 
and the weightings attached to performance 
measures part-way through a performance 
period if there is a significant and material event 
which causes the Remuneration Committee  
to believe the original measures, weightings  
and targets are no longer appropriate.

Discretion may also be exercised in cases 
where the Remuneration Committee believes 
that the vesting outcome is not a fair and 
accurate reflection of business performance.

57

Award maximum of 150 
per cent of base salary.

The Executive Directors 
currently receive LTIP 
awards of 100 per cent of 
base salary. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019DIRECTORS’ REMUNERATION POLICY CONTINUED

How the element 
supports our short-  
and long-term  
strategic objectives

ALL-EMPLOYEE PLAN
To encourage wide 
employee share 
ownership and thereby 
align employees’ interests 
with shareholders.

SHAREHOLDING 
REQUIREMENT
To support long-term 
commitment to the 
Company and the 
alignment of Executive 
Director interests with 
those of shareholders.

CHAIRMAN AND NON-
EXECUTIVE DIRECTOR FEES
Provides a level of fees 
to support recruitment 
and retention of Non-
Executive Directors 
with the necessary 
experience to advise and 
assist with establishing 
and monitoring the 
Company’s strategic 
objectives.

Operation

Opportunity

Performance metrics used, weighting  
and time period applicable

The Company has a Share Incentive Plan in 
which the Executive Directors are eligible to 
participate (which is HMRC approved and is 
open to all eligible staff). 

UK scheme in line with 
HMRC limits as amended 
from time to time.

None

The Company also operates a  
sharesave scheme.

The Remuneration Committee has 
adopted formal shareholding guidelines 
that will encourage the Executive Directors 
to build up over a five-year period, and 
then subsequently hold a shareholding 
equivalent to a percentage of base salary. 
Executive Directors will be required to 
retain 50 per cent of any shares they 
acquire under the LTIP, after allowing for 
the sale of shares to pay tax and other 
deductions, until such time as they have 
built up the required holding level.

Adherence to these guidelines is a condition 
of continued participation in the equity 
incentive arrangements.

The Board as a whole is responsible 
for setting the remuneration of the 
Non-Executive Directors, other than 
the Chairman whose remuneration 
is considered by the Remuneration 
Committee and recommended to  
the Board. 

Non-Executive Directors are paid a base 
fee. An additional payment is paid to the 
Senior Independent Director in respect 
of the additional duties of this role. No 
additional fees are paid to Non-Executive 
Directors or the Chairman of the Company 
for the membership or chairmanship  
of Committees.

Fees are reviewed annually, based 
on equivalent roles in an appropriate 
comparator group used to review salaries 
paid to the Executive Directors. 

Non-Executive Directors do not  
participate in any variable remuneration  
or benefits arrangements.

200 per cent of salary.

None

The base fees for Non-
Executive Directors are 
set with reference to the 
market rate. 

None

In general, the level of 
fee increase for the 
Non-Executive Directors 
will be set taking 
account of any change 
in responsibility and will 
take into account the 
general rise in salaries 
across the UK workforce. 

The Company will  
pay reasonable expenses 
incurred by the  
Chairman and Non-
Executive Directors.

RECRUITMENT POLICY
The Company’s approach when setting 
the remuneration of any newly recruited 
Executive Director will be assessed in line 
with the same principles for the Executive 
Directors, as set out in the Policy table. The 
Remuneration Committee’s approach to 
recruitment remuneration is to pay no more 
than is necessary to attract candidates 
of the appropriate calibre and experience 
needed for the role from the market in which 
the Company competes. The Remuneration 
Committee is mindful that it wishes to avoid 
paying more than it considers necessary 
to secure the preferred candidate and will 

have regard to guidelines and shareholder 
sentiment regarding one-off or enhanced 
short or long-term incentive payments made 
on recruitment and the appropriateness of 
any performance measures associated with 
an award. 

The remuneration package for a new 
Executive Director would be set in 
accordance with the terms of the 
Company’s approved Policy. Given a new 
Executive Director would not have the 
significant shareholding of the current 
Executive Directors, the base salary may  
be higher than the incumbent and they  

will be entitled to pension funding in line with 
the level received by the wider employee 
workforce, in line with the Policy. In the year 
of recruitment, the maximum variable pay 
will be 250 per cent of salary (other than in 
exceptional circumstances, where up to 350 
per cent of salary may be made if sign-on 
compensation is provided). 

The Remuneration Committee’s policy is not 
to provide sign-on compensation. However, 
in exceptional circumstances where the 
Remuneration Committee decides to 
provide this type of compensation, it will 
endeavour to provide the compensation in 

58

HOLLYWOOD BOWL GROUP PLCequity, subject to a holding period during 
which cessation of employment will 
generally result in forfeiture and will be 
subject to the satisfaction of performance 
targets. The maximum value of this one-
off compensation will be proportionate to 
the overall remuneration offered by the 
Company and in all circumstances is limited 
to 100 per cent of salary. The Committee 
will carefully consider this matter to ensure 
consistency with the principles outlined 
earlier, particularly in relation to shareholder 
alignment, and will take appropriate external 
advice before finalising a decision in this 
regard and, where practical, consult with the 
Company’s key shareholders.

The Remuneration Committee’s policy 
is not to provide buyouts as a matter of 
course. However, should the Remuneration 
Committee determine that the individual 
circumstances of recruitment justify the 
provision of a buyout, the equivalent value 
of any incentives that will be forfeited 
on cessation of a Director’s previous 
employment will be calculated, taking into 
account the following:

•  The proportion of the performance 

period completed on the date of the 
Director’s cessation of employment.
•  The performance conditions attached to 
the vesting of these incentives and the 
likelihood of them being satisfied.
•  Any other terms and conditions  
having a material effect on their  
value (lapsed value).

The Remuneration Committee may then 
grant up to the same value as the lapsed 
value, where possible, under the Company’s 
incentive plans. To the extent that it was not 
possible or practical to provide the buyout 
within the terms of the Company’s existing 
incentive plans, a bespoke arrangement 
would be used. 

Where an existing employee is promoted to 
the Board, the Policy set out above would 
apply from the date of promotion but there 
would be no retrospective application of 
the Policy in relation to subsisting incentive 
awards or remuneration arrangements. 
Accordingly, prevailing elements of the 
remuneration package for an existing 

employee would be honoured and form part  
of the ongoing remuneration of the person 
concerned. These would be disclosed to 
shareholders in the Remuneration Report for 
the relevant financial year. 

The Company’s policy when setting fees 
for the appointment of new Non-Executive 
Directors is to apply the Policy which applies 
to current Non-Executive Directors.

SERVICE AGREEMENTS AND LETTERS  
OF APPOINTMENT
Each of the Executive Directors’ service 
agreements is for a rolling term and may be 
terminated by the Company or the Executive 
Director by giving six months’ notice. 

The Remuneration Committee’s policy for 
setting notice periods is that a six-month 
period will apply for Executive Directors. 
The Remuneration Committee may in 
exceptional circumstances arising on 
recruitment allow a longer period, which 
would in any event reduce to six months 
following the first year of employment.

Name

Stephen Burns
Laurence Keen

Position

CEO
CFO

Date of service agreement

Notice period by Company 
(months)

Notice period by Director 
(months)

24 June 2016
24 June 2016

6
6

6
6

The Non-Executive Directors of the Company (including the Chairman) do not have service contracts. The Non-Executive Directors are 
appointed by letters of appointment. Their terms are subject to their re-election by the Company’s shareholders at the AGM scheduled to be 
held on 30 January 2020 and to re-election at any subsequent AGM at which the Non-Executive Directors stand for re-election. 

The details of each Non-Executive Director’s current terms are set out below:

Name

Peter Boddy
Nick Backhouse
Claire Tiney
Ivan Schofield

Date of appointment

Commencement date of 
current term

Unexpired term as at 13 
December 2019

13 June 2016
14 June 2016
14 June 2016
1 October 2017

16 September 2019
14 June 2019
14 June 2019
1 October 2017

2 years 9 months
2 years 6 months
2 years 6 months
10 months

EXTERNAL BOARD APPOINTMENTS
Where Board approval is given for an Executive Director to accept an outside non-executive directorship, the individual is entitled to retain any 
fees received. Stephen Burns is non-executive chairman of Club Company Limited for which he receives an annual fee of £60,000.

ILLUSTRATIONS OF THE APPLICATION OF THE POLICY
The chart below illustrates the remuneration that would be paid to each of the Executive Directors, based on salaries as at 30 September 
under three different performance scenarios: (i) minimum; (ii) on-target; and (iii) maximum. The elements of remuneration have been 
categorised into three components: (i) fixed; (ii) annual bonus; and (iii) LTIP, with the assumptions set out below:

Element

Fixed

Annual bonus

Description

Minimum

On-target

Maximum

Included in full

Included in full

Included in full

Salary, benefits and 
pension
Annual bonus awards

No variable pay 

LTIP

Awards under the LTIP

No variable pay

Payout of 62.5 per cent  
of the maximum bonus
Vesting of 46.4 per cent  
of the maximum award

Full payout of the 
maximum bonus
Full vesting of the 
maximum award

59

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019DIRECTORS’ REMUNERATION POLICY CONTINUED

In accordance with the regulations, share price growth has not been included. In addition, dividend equivalents have not been added to LTIP 
share awards for the purpose of this illustration.

CEO 

Maximum

On-Target

Minimum

35%

49%

100%

 415,363 

33%

33%

 1,200,763 

29%

22%

 843,014 

0

250,000

500,000

750,000

1,000,000

1,250,000 (£)

Salary, benefits & pension

Bonus

LTIP

At minimum, variable remuneration is 0% of base salary, at on-target, variable remuneration represents 109% of base salary and at maximum, 
variable remuneration represents 200% of base salary.

CFO 

Maximum

On-Target

Minimum

35%

49%

100%

 270,464 

33%

33%

 781,464 

29%

22%

 548,704 

0

200,000

400,000

600,000

800,000 (£)

Salary, benefits & pension

Bonus

LTIP

At minimum, variable remuneration is 0% of base salary, at on-target, variable remuneration represents 109% of base salary and at maximum, 
variable remuneration represents 200% of base salary.

PAYMENT FOR LOSS OF OFFICE
The Remuneration Committee will honour Executive Directors’ contractual entitlements. Service contracts do not contain liquidated damages 
clauses. If a contract is to be terminated, the Remuneration Committee will determine such mitigation as it considers fair and reasonable 
in each case. There are no contractual arrangements that would guarantee a pension with limited or no abatement on severance or early 
retirement. There is no agreement between the Company and its Executive Directors or employees providing for compensation for loss of 
office or employment that occurs because of a takeover bid. The Remuneration Committee reserves the right to make additional payments 
where such payments are made in good faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation); 
or by way of settlement or compromise of any claim arising in connection with the termination of an Executive Director’s office or employment. 
When determining any loss of office payment for a departing individual, the Remuneration Committee will always seek to minimise cost to the 
Company whilst seeking to address the circumstances at the time.

60

HOLLYWOOD BOWL GROUP PLCRemuneration element

Treatment on exit

Salary, benefits and pension Salary, benefits and pension will normally be paid over the notice period. The Company has discretion to make 

a lump sum payment on termination equal to the salary, value of benefits and value of Company pension 
contributions payable during the notice period. In all cases, the Company will seek to mitigate any payments due.

Annual bonus plan

Good leaver reason – pro-rated to time and performance for year of cessation.

LTIP

Good leaver reason – pro-rated to time and performance in respect of each subsisting LTIP award.

Other reason – no bonus payable for year of cessation.

A good leaver reason is defined as a cessation for a reason other than resignation (save in circumstances in 
which the participant successfully claims constructive dismissal) or dishonesty, fraud, gross misconduct or any 
other circumstances justifying summary dismissal.

Other reason – lapse of any unvested LTIP awards.

The Remuneration Committee has the following elements of discretion:
•  To determine that an executive is a good leaver. It is the Remuneration Committee’s intention to only use this 
discretion in circumstances where there is an appropriate business case which will be explained in full to 
shareholders.

•  To pro-rate the maximum number of shares to the time from the date of grant to the date of cessation. 

The Remuneration Committee’s policy is generally to pro-rate to time. It is the Remuneration Committee’s 
intention to only use this discretion in circumstances where there is an appropriate business case which will 
be explained in full to shareholders.

•  To reduce the level of vesting of an award from the formulaic level of vesting if, in the opinion of the Board, 

the performance of the Executive Director or the Company justifies such a reduction.

•  The post-vesting holding period for LTIP awards granted from 2019 onwards will continue to apply irrespective 

of employment status unless the Committee, in exceptional circumstances, determines otherwise.

CHANGE OF CONTROL
The Remuneration Committee’s policy on the vesting of incentives on a change of control is summarised below:

Name of incentive plan

Change of control

Discretion

Annual bonus plan

Pro-rated to time and performance to the date of the 
change of control.

The Remuneration Committee has discretion to 
continue the operation of the Plan to the end of the 
bonus year.

LTIP

The number of shares subject to subsisting LTIP awards 
vesting on a change of control will be pro-rated to time 
and performance to the date of the change of control.

The Remuneration Committee retains absolute 
discretion regarding the proportion vesting taking into 
account time and performance. 

There is a presumption that the Remuneration 
Committee will pro-rate to time. The Remuneration 
Committee will only waive pro-rating in exceptional 
circumstances where it views the change of control 
as an event which has provided a material enhanced 
value to shareholders which will be fully explained to 
shareholders. In all cases the performance conditions 
must be satisfied.

STATEMENT OF CONDITIONS ELSEWHERE IN THE COMPANY
The Remuneration Committee considers pay and employment conditions across the Company when reviewing the remuneration of the 
Executive Directors and other senior employees. In particular, the Remuneration Committee considers the range of base pay increases across 
the Group. 

The Committee supports the Board’s initiative to implement a robust framework for employee engagement and regular communication, and is 
building its understanding of pay and benefits at all team member levels in the Group.

The Company does not use remuneration comparison measurements.

CONSIDERATION OF SHAREHOLDER VIEWS
The Remuneration Committee takes the views of shareholders seriously and these views are taken into account in shaping policy and practice. 
Shareholder views are considered when evaluating and setting remuneration strategy and the Remuneration Committee commits to consulting 
with key shareholders prior to any significant changes to the Policy.

61

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019ANNUAL REPORT ON REMUNERATION

SINGLE TOTAL FIGURE OF REMUNERATION (AUDITED)
Executive Directors (audited)
The table below sets out the single total figure of remuneration and breakdown for each Executive Director in respect of FY2019. Comparative 
figures for FY2018 have been provided. Figures provided have been calculated in accordance with the UK disclosure requirements: the Large 
and Medium-Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (Schedule 8 to the Regulations).

Salary1  
£’000

Benefits  
£’000

Bonus  
£’000

LTIP  
£’000

Pension  
£’000

Total  
£’000

Name

Stephen Burns
Laurence Keen

2019

2018

2019

2018

2019

2018

2019

2018

389.6
251.3

308.3
204.7

3.4
2.4

2.5
2.1

286.1
185.8

210.0
139.5

353.0
240.1

Nil
Nil

2019

14.6
11.2

2018

2019

2018

15.3 1,046.7
10.2
690.8

536.1
356.5

1  Executive Director salaries were reviewed on 1 November 2019 and increased by 2.0 per cent (in line with increases to wider employees) to £392,700 for Stephen 

Burns and £255,000 for Laurence Keen.

Non-Executive Directors (audited)
The table below sets out the single total figure of remuneration and breakdown for each Non-Executive Director:

Peter Boddy – Chairman

Nick Backhouse – Senior Independent Director, Chair – Audit Committee

Ivan Schofield

Claire Tiney – Chair – Remuneration Committee

2019

Taxable 
benefits 
£’000

–

–

–

–

Fees 
£’000

130.0

51.6

45.8

46.6

Total 
£’000

Fees 
£’000

130.0

101.5

51.6

45.8

46.6

50.7

45.0

45.7

2018

Taxable 
benefits 
£’000

–

–

–

–

Total 
£’000

101.5

50.7

45.0

45.7

Additional information regarding single figure table (audited)
The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having regard to the business 
strategy, shareholder expectations, the markets in which the Group operates and external advice. To the extent that any performance condition 
is not met, the relevant part of the award will lapse. There is no retesting of performance.

Bonus awards (audited)
Total bonuses awarded to the Executive Directors in respect of FY2019 are £286,179 to Stephen Burns and £185,830 to Laurence Keen. In 
accordance with the Policy in place at the time, 65 per cent of the bonus was paid in cash, with the rest in shares deferred for a period of  
two years.

Performance for the FY2019 annual bonus awards was measured against a Group adjusted EBITDA bonus target, reconciled as Group adjusted 
EBITDA, £38.2m, as set out on page 32 and adjusted for any items which would not have been forseen when setting the target. For FY2019, 
this adjustment had the impact of reducing Group adjusted EBITDA for bonus purposes to £38.14m. The Remuneration Committee uses 
this measure as it considers this to be an important measure of Group performance and it is consistent with how business performance is 
assessed internally by the Board. 

As set out in the table below, based on the Group adjusted EBITDA bonus target performance over the year, the Remuneration Committee 
determined that the Executive Directors should be awarded 74.3 per cent of the maximum opportunity under the annual bonus plan:

Metric

Weighting

Threshold

On-target

Maximum

Actual

% vesting

Group adjusted EBITDA bonus target

100%

£35.67m

£37.55m

£39.43m

£38.14m

74.3%

Performance targets

Long Term Incentive Plan vesting of 2016 awards
The LTIP values included in the single total figure of remuneration table for 2019 relate to the 2016 LTIP award. Awards with a face value of 100 
per cent of salary were granted to the Executive Directors on 27 February 2017 and, following a three-year performance period ending on 30 
September 2019, are due to vest on 27 February 2020. Performance against the performance targets is set out below: 

Adjusted EPS for the final year of the performance period

12.25 pence

12.25 pence – 13.75 pence

13.75 pence

Vesting

25%

Vesting determined on a straight-line basis

100%

Actual performance achieved was 14.86 pence (audited) therefore the awards will vest in full. No discretion was used by the Remuneration 
Committee in reaching this actual performance. The values included in the single figure table have been calculated based on the average of 
mid-market closing price of a share for each dealing day in the three-month period to 30 September 2019 (220.9p). The actual value that vests, 
based on the closing price on the vesting date, will be disclosed in next year’s Annual Report.

62

HOLLYWOOD BOWL GROUP PLCLong-term incentives awarded in 2019 (audited)
Awards were made under the LTIP scheme on 23 February 2019. The following share awards as nil cost options were granted in accordance 
with the Remuneration Policy:

Director

Stephen Burns

Laurence Keen

Position

Chief Executive Officer

Chief Financial Officer

Number of 
share awards 
granted

165,948

107,759

The vesting of these awards will be based on adjusted EPS performance measured in the final year. The proportion of the awards vesting will 
be based on the following adjusted EPS targets and will vest three years from grant:

Adjusted EPS for the final year of the performance period

15.19 pence

15.19 pence – 16.28 pence

16.28 pence

Vesting

25%

Vesting determined on a straight-line basis

100%

PAYMENTS TO PAST DIRECTORS/PAYMENTS FOR LOSS OF OFFICE (AUDITED)
No payments were made to past Directors or for loss of office.

STATEMENT OF DIRECTORS’ SHAREHOLDINGS AND SHARE INTERESTS (AUDITED)
The number of shares of the Company in which current Directors had a beneficial interest and details of long-term incentive interests as at 30 
September 2019 are set out in the table below: 

Outstanding scheme interests 30 September 
2019

Beneficially owned shares

Unvested LTIP 
interests 
subject to 
performance 
conditions

Scheme 
interests not 
subject to 
performance 
measures1

Total shares 
subject to 
outstanding 
scheme 
interests

As at 
1 October  

2018

As at 30 
September 
2019

Total of all 
scheme 
interests and 
shareholdings 
at 30 
September 
2019

455,948
304,959

43,789
31,227

499,737
336,186

3,276,041
1,495,383

3,314,831
1,521,611

3,814,568
1,857,797

–
–
–
–

–
–
–
–

–
–
–
–

863,596
15,625
100,000
3,125

863,596
15,625
100,000
3,125

863,596
15,625
100,000
3,125

Executive Directors
Stephen Burns
Laurence Keen
Non-Executive Directors
Peter Boddy
Nick Backhouse
Ivan Schofield2
Claire Tiney

1  Sharesave awards that have not vested, Deferred bonus shares subject to holding period.
2   Share interests of Ivan Schofield include shares held by his spouse.

Ivan Schofield purchased 15,000 shares on 14 October 2019.

DIRECTORS’ SHARE OWNERSHIP GUIDELINES (AUDITED)
Shareholding requirements in operation at the Company are currently 200 per cent of base salary for the CEO and the CFO. Executive Directors 
are required to build their shareholdings over a reasonable amount of time, which would normally be five years. Non-Executive Directors are 
not subject to a shareholding requirement.

Director

Stephen Burns
Laurence Keen

Shareholding 
requirement 
(percentage of 
salary)

Current 
shareholding 
(percentage of 
salary)1

Beneficially 
owned shares 
held as at 30 
September 
2019

Shareholding 
requirement 
met?

200
200

1,941
1,372

3,314,831
1,521,611

Yes
Yes

1   The share price of 230 pence as at 30 September 2019 has been taken for the purpose of calculating the current shareholding as a percentage of salary. Unvested 

LTIP shares and options do not count towards satisfaction of the shareholding guidelines.

EXECUTIVE DIRECTORS’ SHARE PLAN INTEREST MOVEMENTS DURING FY2019 (AUDITED)
The tables below set out the Executive Directors’ interests in Deferred shares under the Annual Bonus Plan, and their interests in the LTIP 
Scheme and the Sharesave scheme. 

Awards under the Sharesave scheme are not subject to any performance conditions (other than continued employment on the vesting date). 
Deferred shares are not subject to any performance conditions or continued employment. The LTIP awards are subject to performance 
conditions as set out in the table on page 64.

63

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019ANNUAL REPORT ON REMUNERATION CONTINUED

Face values for LTIP awards are calculated by multiplying the number of shares granted during FY2019 by the average share price for the five 
business days preceding the awards. Face value for the Sharesave scheme is calculated by reference to the exercise price of options granted in 
2018. Deferred shares are acquired on behalf of the Executive Directors by the Company’s Employee Benefit Trust (EBT), which is provided with 
the appropriate post-tax value of the deferred element of bonus awards to affect the acquisition. Legal title to the shares is held by the EBT for 
a period of two years before being transferred to the Executive Directors. 

Date of 
award

Vesting, 
exercise or 
release date

No. of 
shares/
awards held 
as at 1 
October 
2018

Awarded

Exercised/ 
vested

Lapsed

No. of  
shares/awards 
held as at  
30 September 
2019

Grant/award 
price in 
pence 
(exercise 
price for 
sharesave)

Face value 
of awards 
granted 
during 
FY2019

LTIP

Stephen Burns
Deferred shares 02/01/2018
04/01/2019
27/02/2017
06/02/2018
14/02/2019
01/02/2018
01/02/2019

Sharesave

LTIP

Laurence Keen
Deferred shares 02/01/2018
04/01/2019
27/02/2017
06/02/2018
14/02/2019
01/02/2018
01/02/2019

Sharesave

02/01/2020
04/01/2022
27/02/2020
06/02/2021
14/02/2022
01/02/2021
01/02/2022

02/01/2020
04/01/2022
27/02/2020
06/02/2021
14/02/2022
01/02/2021
01/02/2022

21,677
–
159,744
130,256
–
2,621
–

14,867
–
108,626
88,574
–
2,621
–

–
17,113
–
–
165,948
–
2,378

–
11,361
–
–
107,759
–
2,378

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

21,677
17,113
159,744
130,256
165,948
2,621
2,378

14,867
11,361
108,626
88,574
107,759
2,621
2,378

–
£2.28
–
–
£2.32
–
£2.27

–
£2.28
–
–
£2.32
–
£2.27

–
£39,018
–
–
£385,000
–
£5,398

–
£25,903
–
–
£250,000
–
£5,398

LTIP awards vest on the basis of adjusted EPS performance measured in the final year of the performance period. Vesting of the awards shown 
in the table above will be based on the following adjusted EPS targets:

Award year

2017

2018

2019

Vesting level

Straight line between  

25%

25% and 100%

100%

12.25 pence 12.25 pence – 13.75 pence

13.75 pence

13.86 pence 13.86 pence – 14.85 pence

14.85 pence

15.19 pence 15.19 pence – 16.28 pence

16.28 pence

CHIEF EXECUTIVE OFFICER HISTORICAL REMUNERATION
The table below sets out the total remuneration delivered to the Chief Executive Officer over the last four years, valued using the methodology 
applied to the single total figure of remuneration. The Remuneration Committee does not believe that the remuneration paid in earlier years as 
a private company bears any comparative value to that paid in its time as a public company and, therefore, the Remuneration Committee has 
chosen to disclose remuneration only for the four most recent financial years:

Chief Executive Officer

Total single figure (£’000)

Annual bonus payment level achieved (percentage of maximum opportunity)

LTIP vesting level achieved (percentage of maximum opportunity)

2019

1,046.7

74.3%

100%

2018

536.1

68.1%

N/A

2017

514.6

100%

N/A

2016

301.4

N/A

N/A

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange in 2016 and the vesting of the first 
LTIP award accounts for £353.0k of the increase in the CEO’s total single figure in FY2019.

PERFORMANCE GRAPH
The graph below shows the total shareholder return (TSR) performance of an investment of £100 in Hollywood Bowl Group plc’s shares from 
its listing in September 2016 to the end of the period, compared with £100 invested in the FTSE Small Cap Index over the same period. The 
FTSE Small Cap Index was chosen as a comparator because it represents a broad equity market index of which the Company is a constituent. 
The TSR was calculated in accordance with the DRR Regulations.

170

154

138

122

106

90

64

6
1
-
p
e
S

6
1
-
t
c
O

6
1
-
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o
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6
1
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e
D

7
1
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n
a
J

7
1
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b
e
F

7
1
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r
a
M

7
1
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p
A

7
1
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y
a
M

7
1
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7
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1
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7
1
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7
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7
1
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e
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8
1
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a
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8
1
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b
e
F

Hollywood Bowl

8
1
-
r
a
M

8
1
-
r
p
A

8
1
-
y
a
M
FTSE Small Cap

8
1
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n
u
J

8
1
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l
u
J

8
1
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A

8
1
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9
1
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a
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9
1
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9
1
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a
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9
1
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9
1
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9
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J

9
1
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l
u
J

9
1
-
g
u
A

9
1
-
p
e
S

HOLLYWOOD BOWL GROUP PLCCHANGE IN REMUNERATION OF CEO COMPARED TO GROUP EMPLOYEES 
The table below sets out the change in total remuneration paid to the CEO from 2017/18 to 2018/19 and the average percentage change from 
2017/18 to 2018/19 for employees in the Group as a whole.

Stephen Burns

All Group employees1

% increase in element between 2017/18 and 
2018/19

Salary and 
fees

26.4%

5.1%

Taxable 
benefits

36.0%

22.2%

Annual bonus

36.2%

44.2%2

1  Reflects the change in average pay for all Group employees employed in both the financial year 2017/18 and the financial year 2018/19.
2  Reflects the change in the average bonus payout for eligible employees.

RELATIVE IMPORTANCE OF THE SPEND ON PAY
The table below sets out the relative importance of spend on pay in FY2019 and FY2018 compared with other disbursements. All figures 
provided are taken from the relevant Company accounts. 

Profit distributed by way of dividend

Overall spend on pay including Executive Directors

Disbursements 
from profit in 
FY2019 £m

Disbursements 
from profit in 
FY2018 £m

17.9

31.13

15.9

27.83

Percentage 
change

12.7

11.9

SHAREHOLDER VOTING AT GENERAL MEETINGS
The following table shows the results of the advisory vote on the Directors’ Remuneration report at our AGM held on 31 January 2019 and the 
binding vote on our current Remuneration Policy which was approved by shareholders at our AGM in 2017:

For (including discretionary)

Against

Votes withheld

Approval of the Directors’ 
remuneration report

Approval of the Directors’ 
remuneration policy

Total number 

Total number 

of votes % of votes cast

of votes % of votes cast

97,726,198

23,679,775

492,938

80.50 106,731,899

19.50

1,506,570

NA

425

98.61

1.39

NA

IMPLEMENTATION OF THE POLICY IN FY2020
The Remuneration Committee proposes to implement the Policy for FY2020 as set out below:

SALARY
The salaries for FY2020 are set out below: 

Name

Stephen Burns

Laurence Keen

Salary

2020

2019

£392,700

£385,000

£255,000

£250,000

Percentage 
change

2.0%

2.0%

CHANGES TO NON-EXECUTIVE DIRECTORS’ FEES
A 2.0 per cent increase to Non-Executive Director base fees has been included for FY2020. This is in line with increases throughout the 
business. Breakdown of fee components will be as follows: 

Chairman fee
Senior Independent Director fee
Base fee
Chair of Audit Committee fee
Chair of Remuneration Committee fee

1 

Ivan Schofield base fee is set at £46,818 and was also subject to a 2 per cent increase for FY2020.

£132,600
£5,000
£47,5661
No additional fee
No additional fee

65

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019ANNUAL REPORT ON REMUNERATION CONTINUED

BENEFITS AND PENSION
No changes are proposed to benefits or pension.

ANNUAL BONUS PLAN
The maximum bonus opportunity for the Executive Directors will remain at 100 per cent of salary. Annual bonus outcomes will be 
determined based on achievement of financial targets alone.

The Remuneration Committee considers that the detailed performance targets for the FY2020 annual bonus awards are commercially 
sensitive and that disclosing precise targets for the annual bonus plan in advance would not be in shareholder interests. Actual targets, 
performance achieved and awards made will be disclosed in the FY2020 Annual Report so that shareholders can fully assess the basis 
for any payouts under the annual bonus plan.

LTIP AWARD
Awards will be made in FY2020 under the LTIP. The LTIP awards for the Executive Directors will be:

•  CEO 100 per cent of salary; and
•  CFO 100 per cent of salary.

These awards will vest three years after grant, based upon the following adjusted EPS and will be subject to a further two year holding period. 
The Committee believes these targets are no less challenging in relative terms than the targets set for the FY2019 awards. 

Adjusted EPS for the final year of the performance period
17.26 pence
17.26 pence – 18.49 pence
18.49 pence

Vesting
25%
Vesting determined on a straight-line basis
100%

Adjusted EPS is defined as stated in the Company’s accounts and is subject to such adjustments as the Board in its discretion 
determines are fair and reasonable.

COMPOSITION AND TERMS OF REFERENCE OF THE REMUNERATION COMMITTEE
The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the Policy and for 
determining specific packages for the Chairman, Executive Directors and such other senior employees of the Group as the Board 
may determine from time to time. The terms of reference for the Remuneration Committee were amended during the year to reflect 
the New Code, and are available on the Company’s website, www.hollywoodbowlgroup.com, and from the Company Secretary at the 
registered office.

All members of the Remuneration Committee are Non-Executive Directors. The Remuneration Committee receives assistance from the 
Chairman, CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues relating to their own remuneration 
are being discussed. The Remuneration Committee met four times during the year. All members attended each meeting.

ADVISERS TO THE REMUNERATION COMMITTEE
During the financial year, the Committee received advice from PwC who were retained as external independent advisers to the 
Committee. PwC advised the Company on all aspects of the Remuneration Policy for the Executive Directors and members of the 
Executive team, including the grant of the LTIP award.

The Remuneration Committee is satisfied that the advice received was objective and independent. PwC is a member of the 
Remuneration Consultants Group and the voluntary code of conduct of that body is designed to ensure objective and independent 
advice is given to remuneration committees.

PwC received fees of £19,400 for its advice during the year to 30 September 2019. 

On behalf of the Board

CLAIRE TINEY
CHAIR OF THE REMUNERATION COMMITTEE
13 December 2019

66

HOLLYWOOD BOWL GROUP PLCDIRECTORS’ REPORT

The Directors present their report for the year ended 30 September 2019. Additional information which is incorporated by reference into this 
Directors’ Report, including information required in accordance with the Companies Act 2006 and the Listing Rule 9.8.4R of the UK Financial 
Conduct Authority’s Listing Rules, can be located as follows:

Disclosure
Future business developments
Greenhouse gas emissions
Employee involvement
Financial risk management objectives and policies 
(including hedging policy and use of financial instruments)
Details of long-term incentive schemes
Directors’ responsibilities statement

DIRECTORS
The Directors of the Company who held office during the year are:

Location
Strategic Report – pages 6 to 37
Sustainability – pages 35 and 36
Sustainability – page 34

Note 29 to the Financial Statements – pages 99 to 100
Directors’ Remuneration Report – pages 64 to 66
Page 69

Peter Boddy (Chairman)

Laurence Keen (Chief Financial Officer)
Claire Tiney (Non-Executive Director)

Stephen Burns (Chief Executive Officer)

Nick Backhouse (Senior Independent Director)
Ivan Schofield (Non-Executive Director)

The roles and biographies of the Directors in office as at the date of this report are set out on pages 40 to 42.

RESULTS AND DIVIDEND
The results for the year are set out in the consolidated income statement on page 76. The Directors recommend the payment of a final dividend of 
5.16 pence per share on 19 February 2020 subject to approval at the AGM on 30 January 2020, with a record date of 31 January 2020.

Given the Group’s financial position, the Directors are recommending a special dividend of 4.50 pence per share to be paid on 19 February 2020, 
subject to approval at the AGM on 30 January 2020, with a record date of 31 January 2020.

ARTICLES OF ASSOCIATION
The rules governing the appointment and replacement of Directors are set out in the Company’s Articles of Association. The Articles of 
Association may be amended by a special resolution of the Company’s shareholders.

SHARE CAPITAL
Details of the Company’s share capital, including changes during the year, are set out in note 22 to the Financial Statements. As at 30 
September 2019, the Company’s share capital consisted of 150,000,000 Ordinary Shares of 1 pence each.

Ordinary shareholders are entitled to receive notice of, and to attend and speak at, any general meeting of the Company. On a show of hands, 
every shareholder present in person or by proxy (or being a corporation represented by a duly authorised representative) shall have one vote, 
and on a poll every shareholder who is present in person or by proxy shall have one vote for every share of which he or she is the holder. The 
Notice of Annual General Meeting specifies deadlines for exercising voting rights and appointing a proxy or proxies.

Other than the general provisions of the Articles of Association (and prevailing legislation), there are no specific restrictions on the size of a 
holding or on the transfer of the Ordinary shares. 

The Directors are not aware of any agreements between holders of the Company’s shares that may result in the restriction of the transfer of 
securities or of voting rights. No shareholder holds securities carrying any special rights or control over the Company’s share capital. Shares 
held by the Company’s Employee Benefit Trust rank pari passu with the shares in issue and have no special rights, but voting rights and rights 
of acceptance of any offer relating to the shares rest with the plan’s Trustees and are not exercisable by employees.

AUTHORITY FOR THE COMPANY TO PURCHASE ITS OWN SHARES
Subject to authorisation by shareholder resolution, the Company may purchase its own shares in accordance with the Companies Act 2006. 
Any shares which have been bought back may be held as treasury shares or cancelled immediately upon completion of the purchase.

At the Company’s AGM held on 31 January 2019, the Company was generally and unconditionally authorised by its shareholders to make 
market purchases (within the meaning of section 693 of the Companies Act 2006) of up to a maximum of 15,000,000 of its Ordinary Shares. 
The Company has not repurchased any of its Ordinary Shares under this authority, which is due to expire at the AGM to be held on 30 January 
2020, and accordingly has an unexpired authority to purchase up to 15,000,000 Ordinary Shares with a nominal value of £150,000.00.

DIRECTORS’ INTERESTS
The number of Ordinary Shares of the Company in which the Directors were beneficially interested as at 30 September 2019 are set out in the 
Directors’ Remuneration Report on page 63.

DIRECTORS’ INDEMNITIES
The Company’s Articles of Association provide, subject to the provisions of UK legislation, an indemnity for Directors and officers of the 
Company and the Group in respect of liabilities they may incur in the discharge of their duties or in the exercise of their powers.

Directors’ and officers’ liability insurance cover is maintained by the Company and is in place in respect of all the Company’s Directors at the 
date of this report. The Company reviews its level of cover on an annual basis.

67

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019DIRECTORS’ REPORT CONTINUED

COMPENSATION FOR LOSS OF OFFICE
The Company does not have any agreements with any Executive Director or employee that would provide compensation for loss of office  
or employment resulting from a takeover except that provisions of the Company share schemes may cause options and awards outstanding 
under such schemes to vest on a takeover. Further information is provided in the Directors’ Remuneration Policy set out on pages 60 and 61.

SIGNIFICANT INTERESTS
The table below shows the interests in shares (whether directly or indirectly held) notified to the Company in accordance with the Disclosure Guidance 
and Transparency Rules as at 30 September 2019 and 5 December 2019 (being the latest practicable date prior to publication of the Annual Report):

Name of shareholder
Aggregate of Standard Life Aberdeen plc affiliated investment management 
entities with delegated voting rights on behalf of multiple managed portfolios
Ameriprise Financial, Inc. and its group
AXA Investment Managers
Schroders plc
Invesco Ltd
J O Hambro Capital Management Limited
SFM UK Management LLP
GLG Partners LP
Canaccord Genuity
Degroof Petercam Asset Management SA

At 30 September 2019
Number of 
Ordinary shares 
of 1 pence  
each held

Percentage of 
total voting 
rights held

At 5 December 2019

Number of 
Ordinary shares 
of 1 pence  
each held

Percentage of 
total voting 
rights held 

18,242,013
8,920,471
7,783,664
7,497,039
7,504,478
7,343,387
7,181,539
6,896,454
5,389,850
4,693,356

12.16%
5.95%
5.19%
5.00%
5.00%
4.90%
4.79%
4.60%
3.59%
3.13%

16,889,404
8,920,471
7,783,664
7,590,471
7,504,478
7,343,387
7,181,539
6,896,454
5,389,850
4,693,356

11.26%
5.95%
5.19%
5.06%
5.00%
4.90%
4.79%
4.60%
3.59%
3.13%

EMPLOYEE INVOLVEMENT AND POLICY REGARDING DISABLED PERSONS
The Group actively encourages employee involvement and consultation and places emphasis on keeping its employees informed of the Group’s 
activities and financial performance by such means as employee briefings and publication (via the Group’s intranet) to all staff of relevant 
information and corporate announcements. The Group also publishes a weekly staff bulletin. Further information about employees, including 
how they are incentivised, can be found in the Sustainability section on page 34.

Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant concerned. In 
the event of a member of staff becoming disabled, every effort is made to ensure that their employment with the Group continues and that 
appropriate training is arranged. It is the policy of the Group that the training, career development and promotion of a disabled member of staff 
should, as far as possible, be identical to that of other employees.

POLITICAL DONATIONS
The Company did not make any political donations during the year.

CHANGE OF CONTROL – SIGNIFICANT AGREEMENTS
There are a number of agreements that may take effect after, or terminate upon, a change of control of the Company, such as commercial contracts, bank 
loan agreements and property lease arrangements. None of these are considered to be significant in terms of their likely impact on the business as a whole.

AUDIT INFORMATION
Each of the Directors at the date of the approval of this report confirms that:

•  so far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
•  the Director has taken all the reasonable steps that he/she ought to have taken as a Director to make himself/herself aware of any relevant 

audit information and to establish that the Company’s auditors are aware of the information.

The confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.

AUDITORS
KPMG has indicated its willingness to continue in office and a resolution seeking to re-appoint KPMG will be proposed at the forthcoming AGM.

ANNUAL GENERAL MEETING
The 2020 AGM of the Company will be held at Investec Bank plc, 30 Gresham Street, London EC2V 7QP on 30 January 2020 at 9.30am. The notice 
convening the meeting, together with details of the business to be considered and explanatory notes for each resolution, will be published separately 
and will be available on the Company’s website and distributed to shareholders who have elected to receive hard copies of shareholder information.

The Strategic Report on pages 6 to 37, the Corporate Governance Report on pages 39 to 66 and this Directors’ Report have been drawn up and 
presented in accordance with, and in reliance upon, applicable English company law and any liability of the Directors in connection with these 
reports shall be subject to the limitations and restrictions provided by such law.

By order of the Board

LAURENCE KEEN
CHIEF FINANCIAL OFFICER
13 December 2019

68

HOLLYWOOD BOWL GROUP PLCSTATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for  
preparing the Annual Report and the  
Group and Parent Company Financial 
Statements in accordance with applicable 
law and regulations.

fraud or error, and have general responsibility 
for taking such steps as are reasonably 
open to them to safeguard the assets of the 
Group and to prevent and detect fraud and 
other irregularities.

Company law requires the Directors to 
prepare Group and Parent Company 
Financial Statements for each financial 
year. Under that law, they are required to 
prepare the Group Financial Statements 
in accordance with International Financial 
Reporting Standards as adopted by the 
European Union (IFRS as adopted by the 
EU) and applicable law and have elected 
to prepare the Parent Company Financial 
Statements in accordance with UK 
Accounting Standards, including FRS 102 the 
Financial Reporting Standard applicable in 
the UK and Republic of Ireland.

Under applicable law and regulations, the 
Directors are also responsible for preparing a 
Strategic Report, Directors’ Report, Directors’ 
Remuneration Report and Corporate 
Governance report that complies with that 
law and those regulations.

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and dissemination 
of financial statements may differ from 
legislation in other jurisdictions.

RESPONSIBILITY STATEMENT OF THE DIRECTORS  
IN RESPECT OF THE ANNUAL FINANCIAL REPORT
We confirm that to the best of  
our knowledge:
•  the Financial Statements, prepared 

in accordance with the applicable set 
of accounting standards, give a true 
and fair view of the assets, liabilities, 
financial position and profit or loss of the 
Company and the undertakings included 
in the consolidation taken as a whole; and
•  the Strategic Report includes a fair review 
of the development and performance 
of the business and the position of the 
issuer and the undertakings included 
in the consolidation taken as a whole, 
together with a description of the 
principal risks and uncertainties that  
they face.

We consider that the Annual Report and 
Accounts, taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders 
to assess the Group’s position and 
performance, business model and strategy.

By order of the Board

STEPHEN BURNS
CHIEF EXECUTIVE OFFICER
13 December 2019

LAURENCE KEEN
CHIEF FINANCIAL OFFICER
13 December 2019

Under company law, the Directors must not 
approve the Financial Statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and Parent Company and of their profit or 
loss for that period. In preparing each of 
the Group and Parent Company Financial 
Statements, the Directors are required to:

•  select suitable accounting policies and 

then apply them consistently;

•  make judgements and estimates that are 
reasonable, relevant, reliable and prudent;

•  for the Group Financial Statements, 

state whether they have been prepared 
in accordance with IFRS as adopted by 
the EU;

•  for the Parent Company Financial 

Statements, state whether applicable 
UK accounting standards have been 
followed, subject to any material 
departures disclosed and explained in the 
Parent Company Financial Statements; 
•  assess the Group and parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern; and

•  use the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the Parent Company or to cease 
operations, or have no realistic alternative 
but to do so.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Parent 
Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the Parent Company and 
that enable them to ensure that its Financial 
Statements comply with the Companies Act 
2006. They are responsible for such  
internal control as they determine is 
necessary to enable the preparation of 
financial statements that are free from 
material misstatement, whether due to  

69

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019INDEPENDENT AUDITORS’ REPORT
TO THE MEMBERS HOLLYWOOD BOWL GROUP PLC 

1.  OUR OPINION IS UNMODIFIED
We have audited the financial statements of Hollywood Bowl Group plc (“the Company”) for the year ended 30 September 2019 which 
comprise the Consolidated Income Statement and Statement of Comprehensive Income, Consolidated Statement of Financial Position, 
Consolidated Statement of Changes in Equity, Consolidated Statement of Cash Flows, Company Statement of Financial Position, Company 
Statement of Changes in Equity, Company Statement of Cash Flows and the related notes, including the accounting policies in note 2. 

In our opinion:
•  the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs as at 30 September 2019 

and of the Group’s profit for the year then ended; 

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards as adopted by 

the European Union (IFRSs as adopted by the EU); 

•  the parent Company financial statements have been properly prepared in accordance with UK accounting standards, including FRS 102 The 

Financial Reporting Standard applicable in the UK and Republic of Ireland; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group 

financial statements, Article 4 of the IAS Regulation.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities are 
described below. We believe that the audit evidence we have obtained is a sufficient and appropriate basis for our opinion. Our audit opinion  
is consistent with our report to the audit committee. 

We were first appointed as auditor by the directors on 2 June 2016. The period of total uninterrupted engagement is for the 4 financial years 
ended 30 September 2019. We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with,  
UK ethical requirements including the FRC Ethical Standard as applied to listed public interest entities. No non-audit services prohibited by that 
standard were provided.

Overview

Materiality: 
Group financial statements as a whole

Coverage

Key audit matters 

Recurring risks

£1.2m (2018:£1.1m)
4.3% (2018: 4.7%) of Group profit before tax

100% (2018:100%) of Group profit before tax

vs 2018

Revenue recognition

Recoverability of parent’s 
investment in subsidiaries/amounts 
due from group entities

2.  KEY AUDIT MATTERS: OUR ASSESSMENT OF RISKS OF MATERIAL MISSTATEMENT
Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial statements and 
include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had 
the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. We 
summarise below the key audit matters (unchanged from 2018), in decreasing order of audit significance, in arriving at our audit opinion above, 
together with our key audit procedures to address those matters and, as required for public interest entities, our results from those procedures. 
These matters were addressed, and our results are based on procedures undertaken, in the context of, and solely for the purpose of, our audit 
of the financial statements as a whole, and in forming our opinion thereon, and consequently are incidental to that opinion, and we do not 
provide a separate opinion on these matters.

70

HOLLYWOOD BOWL GROUP PLCRevenue Recognition
(£130 million; 2018: £121million)

Refer to page 82 (accounting 
policy) and page 88 (financial 
disclosures).

The risk

Our response

Low risk, high value
Revenue recognition is considered 
to be the area that had the 
greatest effect on our overall 
audit due to its materiality 
in the context of the Group 
financial statements, although its 
recognition itself is not subject to 
a significant judgement, or other 
specific risks.

Our procedures included: 
•  Control design: We evaluated the design and implementation of 

the controls around revenue recognition and cash. 

•  Trend analysis: We performed a risk assessment trend analysis 

of monthly revenues for the past two years, and monthly deferred 
income balances for the past year, and enquired into exceptions 
that are not in line with our expectations. 

•  Revenue to cash reconciliation: We formed an expectation of 

revenue for the year based upon cash receipts and compared our 
expectation to the actual revenue recognised. Within this test, we:
a)  Agreed a sample of cash receipts within the reconciliation to 

Recoverability of parent 
company’s investment in 
subsidiaries/amounts due from 
group entities.
(£126 million; 2018: £123 million)

Refer to page 103 (accounting 
policy) and page 105 and 106 
(financial disclosures).

Low risk, high value
The carrying amount of the 
parent company’s investments 
in subsidiaries and amounts due 
from group entities represent 
99.9% (2018: 99.9%) of the 
company’s total assets. Their 
recoverability is not at a high risk 
of significant misstatement or 
subject to significant judgement. 
However, due to their materiality 
in the context of the parent 
company financial statements, 
this is considered to be the area 
that had the greatest effect on our 
overall parent company audit. 

bank statements, and

b)  Tested all the material reconciling items.

•  Cut-off tests: We performed the following tests to assess 
whether-revenues in the last week of the year ended 30 
September 2019 and the first week of October 2019 have been 
appropriately recognised and recorded in the correct period: 
a)  Obtaining an external confirmation from the amusement 
supplier, of the total amusement cash taking in the last  
week of the year and the first week of the following year,  
and comparing it to that recorded by management;

b)  Reconciliation of the bowling and food & drinks revenue for  
the last week of the year and the first week of the following 
year to that declared by the centres, and testing of any 
significant variances; and

c)  Agreeing the cash declared by the centres relating to the 
bowling and food & drinks revenues for the last week of  
the year and the first week of the following year to amounts 
deposited in the bank account and testing any significant 
reconciling items.

Our results 
•  We found the revenues recognised within the financial statements 

to be acceptable.

Our procedures included: 
•  Historical comparisons: We assessed the reasonableness of the 
budgets by considering the historical accuracy of the previous 
forecasts; 

•  Benchmarking assumptions: We compared the assumptions 
to externally derived and historical data, as well as our own 
assessments in relation to key inputs, in particular the growth  
and discount rates; 

•  Sensitivity analysis: We performed breakeven analysis of the 
key assumptions noted above to assess whether a reasonably 
possible change in these assumptions could trigger an 
impairment charge; and 

•  Comparing valuations: : We compared the sum of the 

discounted cash flows to the Group’s market capitalisation  
to assess the reasonableness of those cash flows.

Our results 
•  We found the Group’s assessment of the recoverability of the 

parent company’s investments in subsidiaries and amounts due 
from group entities to be acceptable. 

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STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019INDEPENDENT AUDITORS’ REPORT
TO THE MEMBERS HOLLYWOOD BOWL GROUP PLC CONTINUED

3.  OUR APPLICATION OF MATERIALITY AND AN OVERVIEW OF THE SCOPE OF OUR AUDIT 
Materiality for the Group financial statements as a whole was set at £1.2 million (2018: £1.1m), determined with reference to a benchmark of 
Group profit before tax, of which it represents 4.3% (2018: 4.7%). 

Materiality for the parent company financial statements as a whole was set at £0.9 million (2018: £1 million), determined with reference to a 
benchmark of company total assets (2018: company net assets), of which it represents 0.7% (2018: 1%).

We agreed to report to the Audit Committee any corrected or uncorrected identified misstatements exceeding £60,000 in addition to other 
identified misstatements that warranted reporting on qualitative grounds.

For both the current and prior year, the Group audit team performed the audit of the Group as if it was a single aggregated set of financial 
information, at the Group’s head office in Hemel Hempstead. Both the current and prior year audit was performed using the materiality level 
set out on this page and covered 100% of the Group’s profit before tax, total revenues and total assets.

Our audit of the parent company was undertaken to the materiality level specified above and was all performed at the company’s head office 
in Hemel Hempstead.

Profit before tax 
£27.6m (2018: £23.9m)

Group Materiality
£1.2m (2018: £1.1m)

Profit before tax 

Group materiality

£0.06m
Misstatements reported to the 
audit committee (2018: £0.055m)

4.  WE HAVE NOTHING TO REPORT ON GOING CONCERN 
The Directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Company or the Group 
or to cease their operations, and as they have concluded that the Company’s and the Group’s financial position means that this is realistic. 
They have also concluded that there are no material uncertainties that could have cast significant doubt over their ability to continue as a going 
concern for at least a year from the date of approval of the financial statements (‘the going concern period’).

Our responsibility is to conclude on the appropriateness of the Directors’ conclusions and, had there been a material uncertainty related to 
going concern, to make reference to that in this audit report. However, as we cannot predict all future events or conditions and as subsequent 
events may result in outcomes that are inconsistent with judgements that were reasonable at the time they were made, the absence of 
reference to a material uncertainty in this auditor’s report is not a guarantee that the Group and the Company will continue in operation. 

In our evaluation of the Directors’ conclusions, we considered the inherent risks to the Group’s and Company’s business model, including the 
impact of Brexit, and analysed how those risks might affect the Group’s and Company’s financial resources or ability to continue operations 
over the going concern period. We evaluated those risks and concluded that they were not significant enough to require us to perform 
additional audit procedures.

Based on this work, we are required to report to you if:
•  we have anything material to add or draw attention to in relation to the directors’ statement in Note 2 to the financial statements on the use 
of the going concern basis of accounting with no material uncertainties that may cast significant doubt over the Group and Company’s use 
of that basis for a period of at least twelve months from the date of approval of the financial statements; or

•  the related statement under the Listing Rules set out on page 29 is materially inconsistent with our audit knowledge.

We have nothing to report in these respects, and we did not identify going concern as a key audit matter.

72

HOLLYWOOD BOWL GROUP PLC 
5.  WE HAVE NOTHING TO REPORT ON THE OTHER INFORMATION IN THE ANNUAL REPORT
The directors are responsible for the other information presented in the Annual Report together with the financial statements. Our opinion 
on the financial statements does not cover the other information and, accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the financial statements or our audit knowledge. Based solely on that work  
we have not identified material misstatements in the other information.

Strategic report and directors’ report 
Based solely on our work on the other information: 
•  we have not identified material misstatements in the strategic report and the directors’ report; 
• 
• 

in our opinion the information given in those reports for the financial year is consistent with the financial statements; and 
in our opinion those reports have been prepared in accordance with the Companies Act 2006.

Directors’ remuneration report 
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the  
Companies Act 2006. 

Disclosures of principal risks and longer-term viability 
Based on the knowledge we acquired during our financial statements audit, we have nothing material to add or draw attention to in relation to:
•  the directors’ confirmation within the Viability Statement on page 29 that they have carried out a robust assessment of the principal risks 

facing the Group, including those that would threaten its business model, future performance, solvency and liquidity;
•  the Principal Risks disclosures describing these risks and explaining how they are being managed and mitigated; and 
•  the directors’ explanation in the Viability Statement of how they have assessed the prospects of the Group, over what period they have done 
so and why they considered that period to be appropriate, and their statement as to whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions. 

Under the Listing Rules we are required to review the Viability Statement. We have nothing to report in this respect.

Our work is limited to assessing these matters in the context of only the knowledge acquired during our financial statements audit. As we 
cannot predict all future events or conditions and as subsequent events may result in outcomes that are inconsistent with judgments that 
were reasonable at the time they were made, the absence of anything to report on these statements is not a guarantee as to the Group’s and 
Company’s longer-term viability. 

Corporate governance disclosures 
We are required to report to you if:
•  we have identified material inconsistencies between the knowledge we acquired during our financial statements audit and the directors’ 
statement that they consider that the annual report and financial statements taken as a whole is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the Group’s position and performance, business model and strategy; or 
•  the section of the annual report describing the work of the Audit Committee does not appropriately address matters communicated by us 

to the Audit Committee; 

•  a corporate governance statement has not been prepared by the company.

We are required to report to you if the Corporate Governance Statement does not properly disclose a departure from the eleven provisions of 
the UK Corporate Governance Code specified by the Listing Rules for our review. 

We have nothing to report in these respects. 

Based solely on our work on the other information described above: 
•  with respect to the Corporate Governance Statement disclosures about internal control and risk management systems in relation to 

financial reporting processes and about share capital structures:
 – we have not identified material misstatements therein; and 
 – the information therein is consistent with the financial statements; and 
in our opinion, the Corporate Governance Statement has been prepared in accordance with relevant rules of the Disclosure Guidance and 
Transparency Rules of the Financial Conduct Authority.

• 

6.  WE HAVE NOTHING TO REPORT ON THE OTHER MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
Under the Companies Act 2006, we are required to report to you if, in our opinion: 
•  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have not been received from 

branches not visited by us; or 

•  the parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns; or 

•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit.

We have nothing to report in these respects.

73

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019INDEPENDENT AUDITORS’ REPORT
TO THE MEMBERS HOLLYWOOD BOWL GROUP PLC CONTINUED

7.  RESPECTIVE RESPONSIBILITIES 
Directors’ responsibilities
As explained more fully in their statement set out on page 69 the directors are responsible for: the preparation of the financial statements 
including being satisfied that they give a true and fair view; such internal control as they determine is necessary to enable the preparation  
of financial statements that are free from material misstatement, whether due to fraud or error; assessing the Group and parent Company’s 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern; and using the going concern basis of 
accounting unless they either intend to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative  
but to do so.

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or other irregularities (see below), or error, and to issue our opinion in an auditor’s report. Reasonable assurance is a high 
level of assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud, other irregularities or error and are considered material if, individually or in aggregate, they 
could reasonably be expected to influence the economic decisions of users taken on the basis of the financial statements. 

A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities. 

Irregularities – ability to detect
We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial statements from our 
general commercial and sector experience and through discussion with the directors (as required by auditing standards), and from inspection 
of the Group’s regulatory and legal correspondence and discussed with the directors the policies and procedures regarding compliance with 
laws and regulations. We communicated identified laws and regulations throughout our team and remained alert to any indications of non-
compliance throughout the audit.

The potential effect of these laws and regulations on the financial statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly affect the financial statements including financial reporting legislation 
(including related companies legislation), distributable profits legislation and taxation legislation and we assessed the extent of compliance  
with these laws and regulations as part of our procedures on the related financial statement items.

Secondly, the Group is subject to many other laws and regulations where the consequences of non-compliance could have a material effect 
on amounts or disclosures in the financial statements, for instance through the imposition of fines or litigation. We identified the following 
areas as those most likely to have such an effect: data protection, health and safety and employment law recognising the nature of the Group’s 
activities. Auditing standards limit the required audit procedures to identify non-compliance with these laws and regulations to enquiry of  
the directors and inspection of regulatory and legal correspondence, if any. These limited procedures did not identify actual or suspected  
non-compliance.

Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in  
the financial statements, even though we have properly planned and performed our audit in accordance with auditing standards. For example, 
the further removed non-compliance with laws and regulations (irregularities) is from the events and transactions reflected in the financial 
statements, the less likely the inherently limited procedures required by auditing standards would identify it. In addition, as with any audit, there 
remained a higher risk of non-detection of irregularities, as these may involve collusion, forgery, intentional omissions, misrepresentations, or 
the override of internal controls. We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance 
with all laws and regulations.

8.  THE PURPOSE OF OUR AUDIT WORK AND TO WHOM WE OWE OUR RESPONSIBILITIES 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
Company and the Company’s members, as a body, for our audit work, for this report, or for the opinions we have formed.

PETER SELVEY 
SENIOR STATUTORY AUDITOR 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
58 Clarendon Road
Watford, WD17 1DE

13 December 2019

74

HOLLYWOOD BOWL GROUP PLC76

77

78

79

80

101

102

102

103

108

COMPANY INFORMATION 

OF COMPREHENSIVE INCOME 

COMPANY STATEMENT OF CASH FLOWS 

NOTES TO THE FINANCIAL STATEMENTS 

CONSOLIDATED STATEMENT OF CASH FLOWS 

COMPANY STATEMENT OF CHANGES IN EQUITY 

COMPANY STATEMENT OF FINANCIAL POSITION 

NOTES TO THE COMPANY FINANCIAL STATEMENTS 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 

CONSOLIDATED STATEMENT OF FINANCIAL POSITION 

s CONSOLIDATED INCOME STATEMENT AND STATEMENT  
s
s
T
T
T
N
N
N
E
E
E
M
M
M
e
e
e
t
t
t
a
a
a
t
t
t
s
s
s
l
l
l
a
a
a
i
i
i
c
c
c
n
n
n
a
a
a
n
n
n
i
i
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F
F
F

ANNUAL REPORT AND ACCOUNTS 2019

75

Financial stateMENTs 
 
 
CONSOLIDATED INCOME STATEMENT AND STATEMENT OF COMPREHENSIVE INCOME
YEAR ENDING 30 SEPTEMBER 2019

Revenue
Cost of sales

Gross profit
Administrative expenses

Operating profit

  Underlying operating profit
  Exceptional items

Finance income
Finance expenses

Profit before tax
Tax expense

Profit for the year attributable to equity shareholders
Other comprehensive income

Total comprehensive income for the year attributable to 
equity shareholders

Basic earnings per share (pence)
Diluted earnings per share (pence)

The accompanying notes on pages 80 to 100 form an integral part of these Financial Statements.

30 September 
2019 
£’000

30 September 
2018 
£’000

129,894
(18,542)

111,352
(82,908)

28,444

28,064
380

167
(1,023)

27,588
(5,303)

22,285
–

22,285

14.86
14.79

120,548
(16,748)

103,800
(78,908)

24,892

25,010
(118)

18
(976)

23,934
(5,150)

18,784
–

18,784

12.52
12.49

Note

 3

6

5

9
9

10

11
11

76

HOLLYWOOD BOWL GROUP PLCCONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 30 SEPTEMBER 2019

ASSETS
Non-current assets
Property, plant and equipment
Goodwill and intangible assets

Current assets
Cash and cash equivalents
Trade and other receivables
Inventories

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Loans and borrowings
Corporation tax payable

Non-current liabilities
Other payables
Loans and borrowings
Deferred tax liabilities
Provisions

Total liabilities

NET ASSETS

Equity attributable to shareholders
Share capital
Merger reserve
Retained earnings

TOTAL EQUITY

The accompanying notes on pages 80 to 100 form an integral part of these Financial Statements. 

These Financial Statements were approved by the Board of Directors on 13 December 2019.

Signed on behalf of the Board by:

Laurence Keen

CHIEF FINANCIAL OFFICER
Company Registration Number 10229630

30 September 
2019 
£’000

30 September 
2018 
£’000

Note

12
13

15
16
17

18
20

18
20
21
19

22
23
23

47,365
78,457

41,077
78,648

125,822

119,725

24,929
8,014
1,212

34,155

26,042
6,563
1,254

33,859

159,977

153,584

18,464
1,380
2,517

22,361

6,846
25,383
596
3,150

35,975

58,336

101,641

1,500
(49,897)
150,038

101,641

16,626
1,380
2,840

20,846

7,616
26,763
487
2,934

37,800

58,646

94,938

1,500
(49,897)
143,335

94,938

77

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 30 SEPTEMBER 2019

Equity at 30 September 2017
Dividends paid
Share-based payments (note 27)
Profit for the period

Equity at 30 September 2018

Dividends paid
Share-based payments (note 27)
Profit for the period

Equity at 30 September 2019

Share 
capital 
£’000

1,500
–
–
–

1,500

–
–
–

Merger
 reserve 
£’000

(49,897)
–
–
–

(49,897)

–
–
–

Retained 
earnings 
£’000

138,160
(13,964)
355
18,784

143,335

(16,244)
662
22,285

Total 
£’000

89,763
(13,964)
355
18,784

94,938

(16,244)
662
22,285

1,500

(49,897)

150,038

101,641

The accompanying notes on pages 84 to 104 form an integral part of these Financial Statements.

78

HOLLYWOOD BOWL GROUP PLCCONSOLIDATED STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 30 SEPTEMBER 2019

Cash flows from operating activities
Profit before tax
Adjusted by:
Depreciation
Amortisation of intangible assets
Net interest expense
Loss on disposal of property, plant and equipment and software
Share-based payments

Operating profit before working capital changes
Decrease/(increase) in inventories
(Increase)/decrease in trade and other receivables
Increase/(decrease) in payables and provisions

Cash inflow generated from operations
Interest received
Income tax paid – corporation tax
Interest paid

Net cash inflow from operating activities

Investing activities
Purchase of property, plant and equipment
Purchase of intangible assets
Sale of assets

Net cash used in investing activities

Cash flows from financing activities
Repayment of bank loan
Dividends paid

Net cash flows used in financing activities

Net change in cash and cash equivalents for the period
Cash and cash equivalents at the beginning of the period 

Cash and cash equivalents at the end of the period

The accompanying notes on pages 80 to 100 form an integral part of these Financial Statements. 

 30 September 
2019
£’000

 30 September 
2018
£’000

Note

27,588

23,934

12
13

15

9,041
502
856
596
662

39,245
42
(1,444)
1,718

39,561
160
(5,518)
(871)

33,332

(16,390)
(311)
-

(16,701)

(1,500)
(16,244)

(17,744)

(1,113)
26,042

24,929

10,494
504
958
148
355

36,393
(65)
581
(709)

36,200
19
(5,030)
(625)

30,564

(10,687)
(289)
24

(10,952)

(1,500)
(13,964)

(15,464)

4,148
21,894

26,042

79

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS

1. GENERAL INFORMATION
Hollywood Bowl Group plc (together with its subsidiaries, ‘the Group’) is a public limited company whose shares are publicly traded on  
the London Stock Exchange and is incorporated and domiciled in England and Wales. The registered office of the Parent Company is 
Focus 31, West Wing, Cleveland Road, Hemel Hempstead, HP2 7BW, United Kingdom. The registered Company number is 10229630. A list 
of the company’s subsidiaries is presented in note 14.

The Group’s principal activities are that of the operation of ten-pin bowling centres as well as the development of new centres and other 
associated activities.

The Directors of the Group are responsible for the consolidated Financial Statements, which comprise the financial statements of the 
Company and its subsidiaries as at 30 September 2019.

2. ACCOUNTING POLICIES
The principal accounting policies applied in the consolidated Financial Statements are set out below. These accounting policies have, 
unless otherwise stated, been applied consistently to all periods presented in these consolidated Financial Statements. The financial 
information presented is as at and for the financial years ended 30 September 2019 and 30 September 2018.

STATEMENT OF COMPLIANCE
The consolidated Financial Statements have been prepared in accordance with International Financial Reporting Standards as adopted 
by the EU, International Financial Reporting Interpretations Committee (IFRIC) interpretations and with those parts of the Companies 
Act 2006 applicable to companies reporting under EU-IFRS. The functional currency of each entity in the Group is Pounds Sterling. The 
consolidated Financial Statements are presented in Pounds Sterling and all values are rounded to the nearest thousand, except where 
otherwise indicated.

BASIS OF PREPARATION
The consolidated Financial Statements have been prepared on a going concern basis under the historical cost convention as modified by 
the recognition of certain financial assets/liabilities at fair value through profit or loss.

The Company has elected to prepare its Financial Statements in accordance with FRS 102, the Financial Reporting Standard applicable 
in the UK and Republic of Ireland. On publishing the parent Company Financial Statements here together with the Group Financial 
Statements, the Company has taken advantage of the exemption in s408 of the Companies Act 2006 not to present its individual income 
statement and statement of comprehensive income and related notes that form a part of these approved Financial Statements.

Judgements made by the Directors, in the application of these accounting policies, that have significant effect on the Financial 
Statements and estimates with a significant risk of material adjustment in the next year are discussed on pages 86 and 87.

BASIS OF CONSOLIDATION
The consolidated financial information incorporates the Financial Statements of the Company and all of its subsidiary undertakings. 
The Financial Statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting policies. 
Acquisitions are accounted for under the acquisition method from the date control passes to the Group. On acquisition, the assets and 
liabilities and contingent liabilities of a subsidiary are measured at their fair values at the date of acquisition. Any excess of the cost of 
acquisition over the fair values of the identifiable net assets acquired is recognised as goodwill.

80

HOLLYWOOD BOWL GROUP PLC2. ACCOUNTING POLICIES CONTINUED
STANDARDS ISSUED NOT YET EFFECTIVE
During the year, a number of new standards and amendments to IFRS became effective and were adopted by the Group, none of which 
had a material impact on the Group’s net cash flows, financial position, total comprehensive income or earnings per share. 

At the date of authorisation of this financial information, certain new standards, amendments and interpretations to existing standards 
applicable to the Group have been published but are not yet effective, and have not been adopted early by the Group. These are  
listed below:

Standard/interpretation

Content

IFRS 16 ‘Leases’ 

IFRS 3 ‘Definition of  
a Business’

The Group is adopting IFRS 16 for the year ending 30 September 2020 with a transition 
date of 1 October 2019. The standard replaces IAS 17 and sets out the principles for the 
recognition, measurement, presentation and disclosure of leases for both parties to a 
contract, i.e. the customer (lessee) and the supplier (lessor). It will result in almost all 
leases being recognised on the balance sheet, as the distinction between operating and 
finance leases is removed. Under the new standard, a right-of-use (‘ROU’) asset and a 
financial liability to pay rentals are recognised. The standard will affect the accounting 
for the Group’s operating leases and will result in a material decrease in operating lease 
rental costs; material increases in depreciation and finance costs; a decrease in profit 
before and after tax; a decrease in net assets; and recognition of lease assets and 
liabilities. Overall there will be no impact on cash flow, though operating cash flows are 
expected to increase and financing cash flows decrease as repayment of the principal 
portion of the lease liabilities will be classified as cash flows from financing activities. 
The standard will have no impact on the way the Group runs its business. 

The Group will apply the modified retrospective approach to transition at 1 October 2019 
and comparative amounts for the prior year will not be restated on first adoption. The 
assets will be calculated from the lease commencement date, and the lease liabilities 
will be calculated as the present value of future lease payments from the date of 
transition. The cumulative effect of adopting IFRS 16 will be recognised as an adjustment 
to the opening balance of retained earnings at 1 October 2019.

The Group has applied the practical expedient to recognise payments for short-term 
leases and leases of low value assets on a straight-line basis as an expense in the 
income statement. 

Based on a detailed assessment of lease arrangements in place, the Group estimates 
that it will recognise ROU assets of between £140m and £160m and lease liabilities of 
between £170m and £190m as at 1 October 2019. Profit before tax will be reduced by 
between £1.2m and £1.7m for the year ending 30 September 2020. The retained earnings 
will be reduced by between £26m and £30m as at 1 October 2019.

The additional liabilities will have no bearing on the loan covenant for the facility 
described in note 20. Banking covenants are not impacted under the current facility 
which runs to 20 September 2021 as they are set under accounting standards applicable 
at the time of entering the agreement.

In October 2018, the International Accounting Standards Board (‘IASB’) issued 
amendments to the definition of a business in IFRS 3 Business Combinations to help 
entities determine whether an acquired set of activities and assets is a business or not. 
They clarify the minimum requirements for a business, remove the assessment of 
whether market participants are capable of replacing any missing elements, add 
guidance to help entities assess whether an acquired process is substantive,  
narrow the definitions of a business and of outputs, and introduce an optional  
fair value concentration test. New illustrative examples were provided along with  
the amendments.

Since the amendments apply prospectively to transactions or other events that occur 
on or after the date of first application, the Group will not be affected by these 
amendments on the date of transition.

Applicable for 
financial years 
beginning on/after

 1 October 2019

 1 October 2020

81

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

2. ACCOUNTING POLICIES CONTINUED

Standard/interpretation

Content

IAS 1 and IAS 8: 
Definition of Material

In October 2018, the IASB issued amendments to IAS 1 Presentation of Financial 
Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors 
to align the definition of ‘material’ across the standards and to clarify certain aspects  
of the definition. The new definition states that, ’Information is material if omitting, 
misstating or obscuring it could reasonably be expected to influence decisions that  
the primary users of general purpose financial statements make on the basis of  
those financial statements, which provide financial information about a specific 
reporting entity.’

The amendments to the definition of material are not expected to have a significant 
impact on the Group’s consolidated financial statements.

Applicable for 
financial years 
beginning on/after

 1 October 2020

GOING CONCERN
The Group has adequate financial resources. At 30 September 2019, it had cash balances of £24.9m and undrawn financing facilities of 
£10.0m which are available to fund new centres, capital expenditure and working capital.

In their consideration of going concern, the Directors have reviewed the Group’s future cash forecasts and profit projections, which are 
based on past experience and the projected opening programme of an average of two new centres per annum. The Directors are of the 
opinion that the Group’s forecasts and projections, taking into account reasonably possible changes in trading performance, show that 
the Group is able to operate within its current facilities and comply with its banking covenants for the foreseeable future.

Taking the above into consideration and also the principal risks, the Directors consider it appropriate to adopt the going concern basis of 
accounting in preparing the Financial Statements. 

The Directors have made this assessment after consideration of three-year budgeted cash flows and related assumptions, and in 
accordance with the FRC’s Guidance on Risk Management, Internal Control and related Financial and Business Reporting.

REVENUE 
Revenue from customers is the total amount receivable by the Group for goods and services supplied, excluding VAT and discounts, and 
excludes amounts collected on behalf of third parties. The Group’s performance obligations in respect of individual revenue streams are 
outlined below.

Revenue arising from bowling is recognised when the customer actually plays, with deposits paid in advance being held on the balance 
sheet until that time and then recognised as income. 

Revenue for food and drink is recognised when the product has been transferred to the buyer at the point of sale, which is generally 
when payment is received. 

Revenue for amusements is recognised when the cash is collected from the amusement machine.

Revenue from customers is disaggregated by major product and service lines, being bowling, food and drink, amusements and other. 
Disaggregated revenue from contracts with customers is disclosed in note 3 on page 88.

Given the nature of the Group’s revenue streams, recognition of revenue is not considered to be a significant area of judgement. 

The Group has adopted IFRS 15 ‘Revenue from contracts with customers’ with a date of initial application of 1 October 2018. The impact 
on the financial statements, including transition, is insignificant.

OPERATING SEGMENTS
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-makers.  
The chief operating decision-makers have been identified as the management team including the Chief Executive Officer and  
Chief Financial Officer.

An operating segment is a component of the Group that engages in business activities from which it may earn revenues and incur 
expenses. The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined under IFRS 8. 
Management review the performance of the Group by reference to total results against budget.

The total profit measures are operating profit and profit after tax for the period, both disclosed on the face of the consolidated income 
statement and statement of comprehensive income. No differences exist between the basis of preparation of the performance measures 
used by management and the figures in the Group’s financial information, as adjusted where appropriate.

EMPLOYEE BENEFITS
(i) Short-term benefits
Wages, salaries, paid annual leave and sick leave, bonuses and non-monetary benefits are accrued in the period in which the associated 
services are rendered by employees of the Group.

82

HOLLYWOOD BOWL GROUP PLC2. ACCOUNTING POLICIES CONTINUED
(ii) Defined contribution plans
The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from those of 
the Group. The annual contributions payable are charged to the income statement. The Group also contributes to the personal pension 
plans of the Directors.

(iii) Share-based payments
The Group operates equity-settled share-based payment plans for its employees, under which the employees are granted equity 
instruments of Hollywood Bowl Group plc. The fair value of the services received in exchange for the equity instrument is recognised as 
an expense. The total amount expensed is determined by reference to the fair value of the instruments granted:

including any market performance conditions; and

• 
•  excluding the impact of any service and non-performance vesting conditions.

The cost of equity-settled transactions is recognised together with a corresponding increase in equity, over the period in which the 
performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to the award.

(iv) Save-As-You-Earn plans
The Group operates two equity-settled Save-As-You-Earn (SAYE) plans. The fair value is calculated at the grant date using the Black-
Scholes pricing model. The resulting cost is charged to the Group income statement over the vesting period. The value of the charge is 
adjusted to reflect expected and actual levels of vesting.

LEASES
Operating leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating leases. 
Rentals applicable to operating leases are charged against profits on a straight-line basis over the period of the lease. Lease incentives 
are released to the income statement on a straight-line basis over the remaining term of each lease.

•  Onerous leases are where the unavoidable costs of a lease exceed the economic benefit expected to be received from it.  

In these circumstances, a provision is made for the present value of the obligation under lease.

•  Dilapidation provisions relate to potential rectification costs expected should the Group vacate any of its leased locations.

DILAPIDATION PROVISION
A provision will be recorded, if as lessee, the Group has a commitment to make good the property at the end of the lease, which would 
be for the cost of returning the leased property to its original state.

PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment is stated at historic cost, including expenditure that is directly attributable to the acquired item, 
less accumulated depreciation and impairment losses.

Depreciation is provided to write off the cost of all property, plant and equipment evenly over their expected useful lives, calculated at 
the following rates:

Leasehold property 
Lanes and pins on strings
Amusement machines
Plant and machinery and fixtures, 
fittings and equipment
Pinspotters

lesser of lease period and 25 years 

• 
•  over 30–40 years
•  over 4 years
•  over 3–25 years

•  up to 10 years

The carrying value of the property, plant and equipment is compared to the higher of value-in-use and the fair value less costs to sell.  
If the carrying value exceeds the higher of the value-in-use and fair value less the costs to sell the asset, then the asset is impaired and 
its value reduced by recognising an impairment provision. New centre landlord contributions are offset against leasehold  
property expenditure.

Residual values, remaining useful economic lives and depreciation periods and methods are reviewed annually and adjusted  
if appropriate.

GOODWILL AND INTANGIBLE ASSETS
Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid and the 
fair value of the assets and liabilities acquired. Positive goodwill is capitalised. Goodwill is stated at cost less any impairment losses. 
Impairment tests on the carrying value of goodwill are undertaken:

•  at the end of the first full financial period following acquisition and at the end of every subsequent financial period; and
• 

in other periods if events or changes in circumstances indicate that the carrying value may not be receivable.

Software which is not an integral part of hardware assets is stated at historic cost, including expenditure that is directly attributable to 
the acquired item, less accumulated amortisation and impairment losses.

83

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

2. ACCOUNTING POLICIES CONTINUED
Amortisation is provided to write off cost of all intangible assets, except for goodwill, evenly over their expected useful lives, calculated at 
the following rates:

Software 
Hollywood Bowl brand
Trademark 

•  over 3 years 
•  over 20 years
•  over 20 years

The amortisation charge is recognised in administrative expenses in the income statement.

INVENTORIES
Inventories are carried at the lower of cost or net realisable value. Net realisable value is calculated based on the revenue from sale in the 
normal course of business less any costs to sell. Due allowance is made for obsolete and slow-moving items.

IMPAIRMENT
(i) Impairment of financial assets
The Group recognises an allowance for expected credit losses (‘ECLs’) on financial assets measured at amortised cost. These are always 
measured at an amount equal to lifetime ECL. The maximum period considered when estimating ECLs is the maximum contractual 
period over which the Group is exposed to credit risk. There is limited exposure to ECLs due to the business model.

ECLs are a probability weighted estimate of credit losses. Credit losses are measured as the present value of all cash shortfalls (i.e. 
the difference between the cash flows due to the entity in accordance with the contract and the cash flows that the Group expects to 
receive). ECLs are discounted at the effective interest rate of the financial asset. 

Loss allowances for financial assets measured at amortised cost are deducted from the gross carrying amount of the assets. 
The gross carrying amount of a financial asset is written off (either partially or in full) to the extent that there is no realistic prospect of 
recovery. This is generally the case when the Group determines that the debtor does not have the assets or sources of income that could 
generate sufficient cash flows to repay the amounts subject to the write-off. However, financial assets that are written off could still be 
subject to enforcement activities in order to comply with the Group’s procedures for recovery of amounts due.

(ii) Impairment of non-financial assets
The carrying values of goodwill and intangible assets are reviewed at the end of each reporting period for impairment when there is 
an indication that the assets might be impaired. Impairment is measured by comparing the carrying values of the assets with their 
recoverable amounts. 

The recoverable amount of the assets is the higher of the assets’ fair value less costs to sell and their value-in-use, which is measured by 
reference to discounted future cash flows. A sensitivity analysis is also performed (see note 13). An impairment loss is recognised in the 
income statement immediately. 

In respect of assets other than goodwill, and when there is a change in the estimates used to determine the recoverable amount, a 
subsequent increase in the recoverable amount of an asset is treated as a reversal of the previous impairment loss and is recognised 
to the extent of the carrying amount of the asset that would have been determined (net of amortisation and depreciation) had no 
impairment loss been recognised. The reversal is recognised in the income statement immediately.

TAXATION
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the extent 
that it relates to items recognised directly in equity or other comprehensive income, in which case it is recognised directly in equity or 
other comprehensive income.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

DEFERRED TAXATION
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the consolidated statement  
of financial position differs from its tax base, except for differences arising on:

•  the initial recognition of goodwill;
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

• 

affects neither accounting nor taxable profit; and
investments in subsidiaries where the Group is able to control the timing of the reversal of the difference and it is probable that the 
difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profit will be available against 
which the asset can be utilised.

84

HOLLYWOOD BOWL GROUP PLC2. ACCOUNTING POLICIES CONTINUED
The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance sheet date 
and are expected to apply when the deferred tax liabilities or assets are settled or recovered. Deferred tax balances are not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and 
the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable Group company; or
•  different entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets and liabilities are expected to be 
settled or recovered.

EQUITY
Equity comprises the following:

•  share capital: the nominal value of equity shares;
•  retained earnings; and
•  merger reserve.

FINANCIAL INSTRUMENTS
The Group has adopted IFRS 9 ‘Financial Instruments’ with a date of initial application of 1 October 2018. The impact on the financial statements, 
including transition, is insignificant. 

A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument of another entity.

(i) Recognition and initial measurement
Trade receivables are initially recognised when they are originated. All other financial assets and financial liabilities are initially recognised when 
the Group becomes a party to the contractual provisions of the instrument. 

On initial recognition, a financial asset is classified as measured at amortised cost, fair value through other comprehensive income (FVOCI) or 
fair value through profit or loss (FVTPL). A financial liability is classified as measured at either amortised cost or FVTPL.

(ii) Classification and subsequent measurement
Financial assets 
Financial assets are not reclassified subsequent to their initial recognition unless the Group changes its business model for managing 
financial assets, in which case all affected financial assets are reclassified on the first day of the first reporting period following the 
change in the business model. 

A financial asset is measured at amortised cost if it meets both of the following conditions and is not designated as at FVTPL:

it is held within a business model whose objective is to hold assets to collect contractual cash flows; and
its contractual terms give rise on specified dates to cash flows that are ‘solely payments of principal and interest’ (SPPI) on the 

• 
• 
•  principal amount outstanding. This assessment is referred to as the SPPI test and is performed at an instrument level.

All financial assets not measured at amortised cost or FVOCI are measured at FVTPL, irrespective of the business model. On initial recognition, 
the Group may irrevocably designate a financial asset that otherwise meets the requirements to be measured at amortised cost or at FVOCI as 
at FVTPL if doing so eliminates or significantly reduces an accounting mismatch that would otherwise arise.

Financial assets: business model assessment
The Group’s business model for managing financial assets refers to how it manages its financial assets in order to generate cash flows. 
The business model determines whether cash flows will result from collecting contractual cash flows, selling the financial assets, or 
both. Financial assets classified and measured at amortised cost are held within a business model with the objective to hold financial 
assets in order to collect contractual cash flows while financial assets classified and measured at fair value through OCI are held within a 
business model with the objective of both holding to collect contractual cash flows and selling.

Financial assets that are held for trading or are managed and whose performance is evaluated on a fair value basis are measured at FVTPL. 

Financial assets: assessment whether contractual cash flows are solely payments of principal and interest
For the purposes of this assessment, ‘principal’ is defined as the fair value of the financial asset on initial recognition. ‘Interest’ is defined 
as consideration for the time value of money and for the credit risk associated with the principal amount outstanding during a particular 
period of time and for other basic lending risks and costs (e.g. liquidity risk and administrative costs), as well as profit margin. 

In assessing whether contractual cash flows are solely payments of principal and interest, the Group considers the contractual terms of 
the instrument. This includes assessing whether the financial asset contains a contractual term that could change the timing or amount 
of contractual cash flows such that it would not meet this condition. In making this assessment, the Group considers:

•  Contingent events that would change the amount or timing of cash flows;
•  Terms that may adjust the contractual coupon rate, including variable rate features;
•  Prepayment and extension features; and
•  Terms that limit the Group’s claim to cash flows from specified assets (e.g. non-recourse features). 

85

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

2. ACCOUNTING POLICIES CONTINUED
Financial assets: subsequent measurement and gains and losses

Financial assets at 
FVTPL

These assets are subsequently measured at fair value. Net gains and losses, including any interest or dividend 
income, are recognised in profit or loss.

Financial assets at 
amortised cost

These assets are subsequently measured at amortised cost using the effective interest (EIR) method.  
The amortised cost is reduced by impairment losses. Interest income, foreign exchange gains and losses  
and impairment are recognised in profit or loss. Any gain or loss on derecognition is recognised in profit  
or loss.

The Group’s financial assets at amortised cost include trade receivables.

Debt instruments at 
FVOCI

These assets are subsequently measured at fair value. Interest income, calculated using the effective interest 
method, foreign exchange revaluation and impairment losses or reversals are recognised in profit or loss and 
computed in the same manner as for financial assets measured at amortised cost. The remaining fair value 
changes are recognised in OCI. Upon derecognition, the cumulative fair value change recognised in OCI is 
recycled to profit or loss.

Financial liabilities: classification, subsequent measurement and gans and losses 
Financial liabilities are classified as measured at amortised cost or FVTPL. A financial liability is classified as FVTPL if it is classified as 
held for trading, it is a derivative or it is designated as such on initial recognition. Financial liabilities at FVTPL are measured at fair value 
and net gains and losses, including any interest expense, are recognised in profit or loss. All other financial liabilities are recognised 
initially at their fair value and subsequently measured at amortised cost using the effective interest method.

(iii) Derecognition
Financial assets
The Group derecognises a financial asset when the contractual rights to the cash flows from the financial asset expire, or it transfers 
the rights to receive the contractual cash flows in a transaction in which substantially all of the risks and rewards of ownership of the 
financial asset are transferred or in which the Group neither transfers nor retains substantially all of the risks and rewards of ownership 
and it does not retain control of the financial asset.

Financial liabilities
The Group derecognises a financial liability when its contractual obligations are discharged or cancelled, or expire. The Group also 
derecognises a financial liability when its terms are modified and the cash flows of the modified liability are substantially different,  
in which case a new financial liability based on the modified terms is recognised at fair value. 

On derecognition of a financial liability, the difference between the carrying amount extinguished and the consideration paid (including 
any non-cash assets transferred or liabilities assumed) is recognised in profit or loss.

(iv) Offsetting
Financial assets and financial liabilities are offset and the net position presented in the statement of financial position when, and only 
when, the Group currently has a legally enforceable right to set off the amounts and it intends either to settle them on a net basis or to 
realise the asset and settle the liability simultaneously. 

FOREIGN CURRENCY TRANSACTIONS
Transactions in foreign currencies are translated into the functional currency at the exchange rate at the date of the transaction.

Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the exchange rate at the 
reporting date.

Exchange gains and losses are included within administrative expenses in the income statement.

EXCEPTIONAL ITEMS AND OTHER ADJUSTMENTS
Exceptional items and other adjustments are those that in management’s judgement need to be disclosed by virtue of their size, nature and 
incidence, in order to draw the attention of the reader and to show the underlying business performance of the Group more accurately. 
Such items are included within the income statement caption to which they relate and are separately disclosed either in the notes to the 
consolidated Financial Statements or on the face of the consolidated income statement.

ADJUSTED MEASURES
The Group uses a number of non-Generally Accepted Accounting Principles (non-GAAP) financial measures in addition to those reported 
in accordance with IFRS. The Directors believe that these non-GAAP measures, listed below, are important when assessing the underlying 
financial and operating performance of the Group by investors and shareholders.

These non-GAAP measures comprise of like-for-like revenue growth, net debt, Group adjusted operating cash flow, Group adjusted 
EBITDA, Group adjusted EBITDA margin, adjusted earnings per share and adjusted diluted earnings per share.

86

HOLLYWOOD BOWL GROUP PLC2. ACCOUNTING POLICIES CONTINUED
Group adjusted EBITDA, Group adjusted EBITDA margin, Group adjusted operating cash flow, adjusted earnings per share and adjusted 
diluted earnings per share are, as appropriate, each stated before exceptional and other adjusting items and the related tax effect of 
these exceptional and other adjusting items, as management do not consider these items when reviewing the underlying performance of 
the Group as a whole. 

A reconciliation between key adjusted and statutory measures is provided on pages 32 and 33 of the Financial review which details the 
impact of exceptional and other adjusted items when comparing to the non-GAAP financial measures in addition to those reported in 
accordance with IFRS.  

SUMMARY OF CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The preparation of the consolidated Group Financial Statements requires management to make judgements, estimates and assumptions 
in applying the Group’s accounting policies to determine the reported amounts of assets, liabilities, income and expenditure. Actual 
results may differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis, with revisions 
applied prospectively.

Judgements made by the Directors in the application of these accounting policies that have a significant effect on the consolidated 
Group Financial Statements are discussed below.

CRITICAL ACCOUNTING JUDGEMENTS
Critical judgements are discussed below: 

Accounting for the acquisition of amusement machines
The Group, on an ongoing basis, obtains control over amusement machines using extended credit terms over 4 years. Management  
has concluded that these arrangements should be accounted for as the purchase of property, plant and equipment under IAS 16,  
with an associated creditor with respect to the extended credit, although the machines return to the supplier at the end of 4 years. 

The risk with the amusement machine passes to the Group on completion of delivery and over the predominant useful life of the asset  
of 4 years. The contract grants rights that include the ability to select the make and model of the machines as well as control the 
location and use. These machines are therefore recognised as an asset within property, plant and equipment, and not as a finance lease 
under IAS17, even though the machines are returned to the supplier at the end of the predominant useful life. The associated amount due 
to the supplier is recognised within current and non-current liabilities. 

The total amount included within non-current liabilities has been discounted to present value, resulting in a credit to property, plant and 
equipment of £178,000 (30 September 2018: £219,000). Within the consolidated Group statement of cash flows, cash repayments of the 
capital are included within purchases of property, plant and equipment in investing activities.

Accounting for this contract under IAS 17 would result in the disclosure of a finance lease liability under debt within the consolidated 
balance sheet. The total cost recognised would not be materially different compared to the existing policy, as the impact of accounting 
for this contract as a finance lease would primarily affect balance sheet reclassifications as explained above. Within the consolidated 
Group statement of cash flows, the cash repayments included within property, plant and equipment would be included as finance  
lease principal payments within financing activities rather than in the investing activities. The total cash payments would be the same 
under IAS 17. Following the adoption of IFRS 16 on 1 October 2019 this contract will be accounted for in line with that standard as a 
finance lease.

KEY SOURCES OF ESTIMATION UNCERTAINTY
The key estimates are discussed below:

Impairment of pinspotters
The Group determines whether the pinspotters are impaired when there are specific impairment indicators. In view of technological 
advancements, the Group has already replaced mechanical pinspotters with ‘Pins on strings’ in seven existing centres. It is the intention 
to roll out ‘Pins on strings’ on a phased basis across all centres over the long term. Management has therefore reviewed the UEL of 
mechanical pinspotters and determined a shorter life. The Group incurred accelerated depreciation of £245,000 in the year ended  
30 September 2019 as a result of this change.

A sensitivity analysis has been carried out on the key assumption of the UEL of mechanical pinspotters. An accelerated phased  
rollout of ‘Pins on strings’ by five years, versus what is currently planned, would incur additional depreciation of £185,000 in the year 
ending 30 September 2020.

‘Pins on strings’ will be installed for all new builds given the space restrictions that tend to exist, the cost per square foot of space 
required for the older pinspotters, as well as the lower capital cost of these machines.

87

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

3. SEGMENTAL REPORTING
Management consider that the Group consists of a single segment, and operates within the UK. No single customer provides more than 
10 per cent of the Group’s revenue.

Within this one operating segment there are multiple revenue streams which consist of the following:

Bowling
Food and drink
Amusements
Other

4. RECONCILIATION OF OPERATING PROFIT TO GROUP ADJUSTED EBITDA

Operating profit
Depreciation (note 12)
Amortisation (note 13)
Loss on disposal of property, plant and equipment and software (notes 12 and 13)
EBITDA
Exceptional items (note 5)
Group adjusted EBITDA

30 September 
2019 
£’000
64,033
35,044
30,395
422
129,894

30 September 
2018 
 £’000
60,552
32,959
26,657
380
120,548

30 September 
2019 
£’000

30 September 
2018 
£’000

28,444
9,041
502
596
38,583
(380)
38,203

24,892
10,494
504
148
36,038
118
36,156

Group adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) reflects the underlying trade of the overall business. 
It is calculated as operating profit plus depreciation, amortisation and loss on disposal of property, plant and equipment and software 
and any exceptional items. 

Management use Group adjusted EBITDA as a key performance measure of the business and it is considered by management to be a 
measure investors look at to reflect the underlying business.

5. EXCEPTIONAL ITEMS
Exceptional items are disclosed separately in the Financial Statements where the Directors consider it necessary to do so to provide 
further understanding of the financial performance of the Group. They are material items or expenses that have been shown separately 
due to the significance of their nature or amount: 

VAT rebate1
Non-recurring expenditure on strategic projects2

1  The Group was able to make a non-recurring retrospective reclaim in respect of overpaid VAT relating to transaction fees.
2  Costs (comprising legal and professional fees) relating to an aborted acquisition.

6. PROFIT FROM OPERATIONS
Profit from operations includes the following:

Amortisation of intangible assets
Depreciation of property, plant and equipment
Operating leases:
– Property
– Other
Loss on disposal of property, plant and equipment and software
Gain on foreign exchange

Auditor’s remuneration:
– Fees payable for audit of these financial statements
Fees payable for other services
– Audit of subsidiaries
– Review of interim financial statements
– Other services

88

 30 September 
2019 
£’000

 30 September 
2018 
£’000

380
–

380

–
(118)

(118)

30 September 
2019 
£’000 

30 September 
2018 
£’000 

502
9,041

14,991
50
596
(61)

100

35
25
9

169

504
10,494

14,229
50
148
–

79

30
25
3

137

HOLLYWOOD BOWL GROUP PLC7. STAFF NUMBERS AND COSTS
The average number of employees (including Directors) during the period was as follows:

Directors
Administration
Operations

Total staff

The cost of employees (including Directors) during the period was as follows:

Wages and salaries
Social security costs
Pension costs
Shared-based payments (note 27)

Total staff cost

8. REMUNERATION OF DIRECTORS AND KEY MANAGEMENT PERSONNEL
A) DIRECTORS’ EMOLUMENTS
The Directors’ emoluments and benefits were as follows:

Salaries and bonuses
Pension contributions
Share-based payments (note 27)

Total

30 September 
2019 

30 September 
2018 

6
67
1,996

2,069

6
70
1,968

2,044

30 September 
2019 
£’000

30 September 
2018 
£’000

28,045
2,072
350
662

31,129

25,435
1,780
261
355

27,831

30 September1
2019 
£’000

30 September1
2018 
£’000

1,393
26
407

1,826

1,110
26
222

1,358

1  This includes two Executive Directors and four (2018: four) Non-Executive Directors.

The aggregate of emoluments of the highest paid Director was £938,000 (2018: £668,000) and company pension contributions of £15,000 
(2018: £15,000) were made to a defined contribution scheme on their behalf.

B) KEY MANAGEMENT PERSONNEL
The Directors and the senior managers of the Group are considered to be the key management personnel of the Group. 
The remuneration of all key management (including Directors) was as follows:

Salaries and bonuses
Pension contributions
Share-based payments

Total

9. FINANCE INCOME AND EXPENSES

Interest on bank deposits
Other interest

Finance income

Interest on bank borrowings
Other interest
Unwinding of discount on provisions

Finance expense

30 September 
2019 
£’000

30 September 
2018 
£’000

1,847
41
633

2,521

1,569
39
355

1,963

30 September 
2019 
£’000

30 September 
2018 
£’000

164
3

167

930
55
38

1,023

15
3

18

910
-
66

976

89

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

10. TAXATION

The tax expense is as follows:
– UK corporation tax
– Adjustment in respect of prior years

Total current tax
Deferred tax:
Origination and reversal of temporary differences 
Effect of changes in tax rates
Adjustment in respect of prior years

Total deferred tax

Total tax expense

30 September 
2019 
£’000

30 September 
2018 
£’000

5,134
60

5,194

123
(14)
–

109

4,766
643

5,409

(253)
27
(33)

(259)

5,303

5,150

FACTORS AFFECTING CURRENT TAX CHARGE/(CREDIT):
The tax assessed on the profit for the period is different to the standard rate of corporation tax in the UK of 19 per cent (30 September 
2018: 19 per cent). The differences are explained below:

Profit excluding taxation
Tax using the UK corporation tax rate of 19% (2018: 19%)
Change in tax rate on deferred tax balances
Non-deductible expenses
Tax exempt revenues
Adjustment in respect of prior years

Total tax expense included in profit or loss

30 September 
2019 
£’000

30 September 
2018 
£’000

27,588
5,242
(14)
89
(74)
60

5,303

23,934
4,547
27
13
(47)
610

5,150

The Group’s standard tax rate for the year ended 30 September 2019 was 19 per cent (30 September 2018: 19 per cent).

The adjustment in respect of prior years for current taxation of £60,000 (30 September 2018: £577,000), relates to an Advance Thin 
Capitalisation Agreement tax liability. This was settled with HMRC during the year.

FACTORS THAT MAY AFFECT FUTURE CURRENT AND TOTAL TAX CHARGES
A reduction in the UK corporation tax rate from 19 per cent to 17 per cent (effective from 1 April 2020) was substantively enacted on 15 
September 2016. This will reduce the Group’s future current tax charge accordingly and the deferred tax liability at 30 September 2019 
and 30 September 2018 has been calculated based on these rates.

11. EARNINGS PER SHARE
Basic earnings per share is calculated by dividing the profit attributable to equity holders of Hollywood Bowl Group plc by the weighted 
average number of shares outstanding during the year, excluding invested shares held pursuant to Long Term Incentive Plans (note 27). 

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion 
of all dilutive potential ordinary shares. During the years ended 30 September 2019 and 30 September 2018, the Group had potentially 
dilutive shares in the form of unvested shares pursuant to Long Term Incentive Plans (note 27).

30 September 
2019 

30 September 
2018 

Basic and diluted
Profit for the year after tax (£’000)
Basic weighted average number of shares in issue for the period (number)
Adjustment for share awards

Diluted weighted average number of shares 

Basic earnings per share (pence)
Diluted earnings per share (pence)

22,285

18,784
150,000,000 150,000,000
384,101

676,861

150,676,861 150,384,101

14.86
14.79

12.52
12.49

ADJUSTED UNDERLYING EARNINGS PER SHARE
Adjusted earnings per share is calculated by dividing adjusted underlying earnings after tax by the weighted average number of shares 
issued during the year.

Adjusted underlying earnings after tax (before exceptional costs) (£’000)
Basic adjusted earnings per share (pence)
Diluted adjusted earnings per share (pence)

90

30 September 
2019 

30 September 
2018 

21,905
14.60
14.54

18,902
12.60
12.57

HOLLYWOOD BOWL GROUP PLC11. EARNINGS PER SHARE CONTINUED
Adjusted underlying earnings after tax is calculated as follows:

Profit before taxation
Exceptional items (note 5)

Adjusted underlying profit before taxation
Less taxation

Adjusted underlying earnings after tax

12. PROPERTY, PLANT AND EQUIPMENT

30 September 
2019 
£’000

30 September 
2018 
£’000

27,588
(380)

27,208
(5,303)

21,905

23,934
118

24,052
(5,150)

18,902

Cost
At 1 October 2017
Discounting of creditors arising on assets 
purchased in prior years on extended credit 
terms (note 18)
Additions
Disposals

At 30 September 2018
Additions
Disposals

At 30 September 2019

Accumulated depreciation
At 1 October 2017
Depreciation charge
Disposals

At 30 September 2018
Depreciation charge
Disposals

At 30 September 2019

Net book value

At 30 September 2019

At 30 September 2018
At 30 September 2017

 Long 
leasehold 
property 
£’000

Short 
leasehold 
property 
£’000

Lanes and 
pinspotters
£’000

Amusement 
machines 
£’000

Plant & 
machinery, 
fixtures and 
fittings

Total
£’000

1,251

15,320

7,902

12,869

22,174

59,516

–
–
–

1,251
–
(10)

1,241

159
48
–

207
48
(10)

245

996

1,044
1,092

–
3,035
(44)

18,311
5,321
(34)

23,598

4,583
1,945
(36)

6,492
2,201
(29)

8,664

14,934

11,819
10,737

–
742
(83)

8,561
1,594
(85)

10,070

3,586
165
(83)

3,668
413
(60)

4,021

6,049

4,893
4,316

(68)
4,810
(2,699)

14,912
2,981
(1,531)

16,362

7,474
2,903
(2,204)

8,173
2,687
(810)

–
4,008
(483)

25,699
6,751
(3,039)

29,411

4,005
5,433
(321)

9,117
3,692
(2,472)

10,050

10,337

6,312

6,739
5,395

19,074

16,582
18,169

(68)
12,595
(3,309)

68,734
16,647
(4,699)

80,682

19,807
10,494
(2,644)

27,657
9,041
(3,381)

33,317

47,365

41,077
39,709

Plant & machinery, fixtures and fittings includes £1,228,000 (30 September 2018: £511,000) of assets in the course of construction, relating 
to the development of new centres.

IMPAIRMENT
Impairment testing is carried out at the cash-generating unit (CGU) level. A CGU is the smallest identifiable group of assets that  
generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets. Each individual centre  
is considered to be a CGU.

The Group determines whether property, plant and equipment are impaired when indicators of impairment exist. When indications of 
impairment are identified an impairment assessment is carried out by estimating the value-in-use of the CGU to which the property, 
plant and equipment are allocated.

CHANGES IN ESTIMATES
During the year, the Group conducted a review of the useful economic life of existing mechanical pinspotters given the emergence 
of ‘Pins on strings’. A decision was made to shorten the life and therefore accelerate the depreciation of the mechanical pinspotters 
following a plan to roll out ‘Pins on strings’ over the next 10 years. The effect of this change on the depreciation charge in the current year 
was an additional £246,000 and the expected impact on the following year is an additional £411,000.

91

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

13. GOODWILL AND INTANGIBLE ASSETS

Goodwill 
£’000

Brand1 
£’000

Trademark1
£’000

Software 
£’000

Cost
At 1 October 2017
Additions
Disposals

At 30 September 2018
Additions
Disposals

At 30 September 2019

Accumulated amortisation
At 1 October 2017
Amortisation charge
Disposals

At 30 September 2018
Amortisation charge
Disposals

At 30 September 2019

Net book value

At 30 September 2019

At 30 September 2018
At 30 September 2017

75,034
–
–

75,034
–
–

75,034

–
–
–

–
–
–

–

75,034

75,034
75,034

3,360
–
–

3,360
–
–

3,360

516
168
–

684
168
–

852

2,508

2,676
2,844

802
–
(4)

798
–
–

798

167
50
(1)

216
50
–

266

532

582
635

1,171
289
(5)

1,455
311
(129)

1,637

817
286
(4)

1,099
284
(129)

1,254

383

356
354

Total 
£’000

80,367
289
(9)

80,647
311
(129)

80,829

1,500
504
(5)

1,999
502
(129)

2,372

78,457

78,648
78,867

1  This relates to the Hollywood Bowl brand and trademark only.

Impairment testing is carried out at the cash-generating unit (CGU) level on an annual basis. A CGU is the smallest identifiable group of 
assets that generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets. Each individual 
centre is considered to be a CGU. However, for the purposes of testing goodwill for impairment, it is acceptable under IAS 36 to group 
CGUs, in order to reflect the level at which goodwill is monitored by management. The whole Group is considered to be one CGU, for the 
purposes of goodwill impairment test, on the basis of the level at which goodwill is monitored by management and historical allocation 
of goodwill upon acquisition.

The recoverable amount of the CGU is determined based on a value-in-use calculation using cash flow projections based on financial 
budgets approved by the Board covering a three-year period. Cash flows beyond this period are extrapolated using the estimated growth 
rates stated in the key assumptions. The key assumptions used in the value-in-use calculations are:

Discount rate (pre-tax)
Growth rate

2019

8.5%
2.0%

2018

8.7%
2.0%

Discount rates reflect management’s estimate of return on capital employed required and assessment of the current market risks. This 
is the benchmark used by management to assess operating performance and to evaluate future capital investment proposals. These 
discount rates are derived from the Group’s weighted average cost of capital. Changes in the discount rates over the years are calculated 
with reference to latest market assumptions for the risk-free rate, equity market risk premium and the cost of debt. Other assumptions 
also include the number of games and spend per game. 

Goodwill is tested for impairment on at least an annual basis, or more frequently if events or changes in circumstance indicate that  
the carrying value may be impaired. In the years under review management’s value-in-use calculations have indicated no requirement  
to impair.

SENSITIVITY TO CHANGES IN ASSUMPTIONS
The estimate of the recoverable amounts associated with the CGU affords reasonable headroom over the carrying value.

Management have sensitised the key assumptions in the goodwill impairment tests and under both the base case and sensitised cases 
no impairment exists. The key assumptions used and sensitised were forecast growth rates and the discount rate, which were selected 
as they are the key variable elements of the value-in-use calculation. 

A reduction of 2 per cent in growth rates for each CGU or an increase in the discount rate applied to the cash flows of each CGU of 1 per 
cent would not cause the carrying value to exceed its recoverable amount. Therefore, management believe that any reasonably possible 
change in the key assumptions would not result in an impairment charge.

92

HOLLYWOOD BOWL GROUP PLC14. INVESTMENT IN SUBSIDIARIES
Hollywood Bowl Group plc’s operating subsidiaries as at 30 September 2019 are as follows:

Name

Direct holding
Kanyeco Limited1, 2 
Hollywood Bowl EBT Limited1, 2 
Indirect holdings
Khloeco Limited1, 2,3
Kendallco Limited1, 2
The Original Bowling Company Limited2
AMF Bowling (Eastleigh) Limited2
MABLE Entertainment Limited2
Milton Keynes Entertainment Limited2
Bowlplex Limited1, 2
Bowlplex European Leisure Limited2
Wessex Support Services Limited2
Wessex Superbowl (Germany) Limited2 
Bowlplex Properties Limited2

Company 
number

Principal activity

Country of incorporation

Proportion of 
Ordinary Shares 
directly held by  
the Group 

09164276
10246573

Investment holding
Dormant

England and Wales
England and Wales

09164277
09176418
05163827
06998390
01094660
01807080
01250332
05539281
01513727
03253033
05506380

Investment holding
Investment holding
Ten-pin bowling
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales

100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

1  These subsidiaries are controlled and consolidated by the Group and the Directors have taken the exemption from having an audit of their financial statements for 

the year ended 30 September 2019. This exemption is taken in accordance with section 479A of the Companies Act 2006. 
2  The registered office of these subsidiaries is Focus 31, West Wing, Cleveland Road, Hemel Hempstead, Hertfordshire, HP2 7BW.
3  Khloeco Limited was dissolved on 15 October 2019.

15. CASH AND CASH EQUIVALENTS
For the purpose of the statement of cash flows, cash and cash equivalents comprise the following:

Cash at bank and in hand

16. TRADE AND OTHER RECEIVABLES

Trade receivables
Other receivables
Prepayments 

30 September 
2019
 £’000

30 September 
2018 
£’000

24,929

26,042

30 September 
2019 
£’000

30 September 
2018 
 £’000

734
40
7,240

8,014

344
45
6,174

6,563

Trade receivables have an ECL against them that is immaterial. There were no overdue receivables at the end of any period.

17. INVENTORIES

Goods for resale

30 September 
2019 
£’000

30 September 
2018 
£’000

1,212

1,254

Goods bought for resale recognised as a cost of sale amounted to £12,172,000 (2018: £11,322,000).

93

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

18. TRADE AND OTHER PAYABLES

Current
Trade payables
Other payables
Accruals and deferred income
Taxation and social security

Total trade and other payables

Non-current
Other payables

30 September 
2019 
£’000

30 September 
2018 
£’000

3,189
3,493
8,735
3,047

3,548
3,364
7,091
2,623

18,464

16,626

30 September 
2019 
£’000

30 September 
2018 
£’000

6,846

 7,616

Accruals and deferred income includes a staff bonus provision of £2,913,000 (30 September 2018: £2,312,000). Deferred income includes 
£472,000 (30 September 2018: £433,000) of customer deposits received in advance, all of which is recognised in the income statement 
during the following financial year.

Non-current other payables includes lease incentives received of £2,437,000 (30 September 2018: £2,560,000) which are expected to be 
released to the income statement on a straight-line basis over the remaining term of each lease, which ranges from 1 to 25 years, and 
extended credit of £4,409,000 (30 September 2018: £5,056,000) from an amusement machine supplier. The total amount outstanding due 
to the amusement machine supplier as at 30 September 2019 is £7,592,000 (30 September 2018: £8,133,000), out of which £3,183,000 (30 
September 2018: £3,077,000) is disclosed within the current liabilities. 

19. PROVISIONS

Lease dilapidations provision

30 September 
2019 
£’000

30 September 
2018 
£’000

3,150

2,934

The dilapidations provision relates to potential rectification costs expected should the Group vacate its retail locations. There are no 
onerous leases within the estate. The movements in the dilapidations provision are summarised below:

As at 30 September 2017
Released during the period
Unwind of discounted amount

As at 30 September 2018
Provided during the period
Unwind of discounted amount

As at 30 September 2019

Dilapidations 
£’000

3,308
(440)
66

2,934
178
38

3,150

A provision is made for future expected dilapidation costs on the opening of leasehold properties not covered by the Landlord and Tenant 
Act 1985 (‘LTA’), and is expected to be utilised on lease expiry. This also includes properties covered by the LTA where we may not extend 
the lease, after consideration of the long-term trading and viability of the centre. The provision release in FY2018 relates to three centres 
where there has either been a lease extension, a lease change where it is now covered by the LTA, or a significant improvement in trade 
at a centre covered by the LTA meaning the provision is no longer required.

It is not anticipated that the provision will be utilised within the foreseeable future as there are no sites currently earmarked for closure 
that have a dilapidations provision.

94

HOLLYWOOD BOWL GROUP PLC20. LOANS AND BORROWINGS

Current
Bank loan

Borrowings (less than 1 year)

Non-current
Bank loan

Borrowings (greater than 1 year)

Total borrowings

Bank borrowings have the following maturity profile:

Due in less than 1 year
Less issue costs

Due 2 to 5 years
Less issue costs

Total borrowings

30 September 
2019 
£’000

30 September 
2018 
£’000

1,380

1,380

25,383

25,383

26,763

1,380

1,380

26,763

26,763

28,143

30 September 
2019 
£’000

30 September 
2018 
£’000

1,500
(120)

1,380
25,500
(117)

26,763

1,500
(120)

1,380
27,000
(237)

28,143

The bank loans are secured by a fixed and floating charge over all assets. The loans carry interest at LIBOR plus a variable margin. 

Loans and borrowings brought forward
Repayment during the year
Amortisation of issue costs

Loans and borrowings carried forward

30 September 
2019 
£’000

30 September 
2018 
£’000

28,143
(1,500)
120

26,763

29,523
(1,500)
120

28,143

On 21 September 2016, the Group entered into a £30m facility with Lloyds Bank plc. This facility is due for repayment in instalments over 
a five-year period up to the expiry date of 20 September 2021. The first repayment of £0.75m was due 31 December 2017, and every 
six months up to 31 December 2020. The remaining balance of £24.75m will be repayable at the expiry date of 20 September 2021. As 
at 30 September 2019, the outstanding loan balance, excluding the amortisation of issue costs, was £27,000,000 (30 September 2018: 
£28,500,000). In addition, the Group had an undrawn £5m revolving credit facility and undrawn £5m capex facility at 30 September 2019 and 
30 September 2018. All loans carry interest at LIBOR plus a margin, which varies in accordance with the ratio of net debt divided by EBITDA 
and cash flow cover. The margin at 30 September 2019 and 30 September 2018 was 1.75 per cent. The Group considers this feature to be  
a non-financial variable that is specific to a party to the contract and hence not treated as an embedded derivative.

The terms of the Facility include the following Group financial covenants:

(i) that the ratio of consolidated total net debt to EBITDA in respect of any relevant period shall not exceed 1.25:1 and
(ii) that the ratio of consolidated cash flow to consolidated debt service in respect of any relevant period shall not be less than 1:1

The Group operated within these covenants during the period and the previous period.

95

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

21. DEFERRED TAX LIABILITIES

Deferred tax liabilities
Deferred taxation assets
Deferred taxation liabilities

Reconciliation of deferred tax balances
Balance at beginning of period
Deferred tax (charge)/credit for the period
Adjustment in respect of prior years

Balance at end of period

The components of deferred tax are:

Deferred tax assets
Differences between accumulated depreciation and capital allowances
Other temporary differences

Deferred tax liabilities
Property, plant and equipment
Intangible assets
Capital gain

30 September 
2019 
£’000

30 September 
2018 
£’000

824
(1,420)

(596)

1,075
(1,562)

(487)

30 September 
2019 
£’000

30 September 
2018 
£’000

(487)
(109)
–

(596)

(746)
226
33

(487)

30 September 
2019 
£’000

30 September 
2018 
£’000

562
262

824

(446)
(426)
(548)

954
121

1,075

(559)
(455)
(548)

(1,420)

(1,562)

Deferred tax assets and liabilities are measured using the tax rates that are expected to apply to the periods when the assets are realised 
or liabilities settled, based on tax rates enacted or substantively enacted at 30 September 2019.

The capital gain relates to a site sold in 2010, where the gain will crystallise in 2020.

22. SHARE CAPITAL

Ordinary Shares of £0.01 each

30 September 2019

30 September 2018

Shares

£’000

Shares

150,000,000

1,500 150,000,000

£’000

1,500

The share capital of the Group is represented by the share capital of the Parent Company, Hollywood Bowl Group plc. This company was 
incorporated on 13 June 2016 to act as a holding company of the Group. 

The Ordinary Shares are entitled to dividends. 

23. RESERVES
SHARE PREMIUM
Amount subscribed for share capital in excess of nominal value.

RETAINED EARNINGS
The accumulated net profits and losses of the Group.

MERGER RESERVE
The merger reserve represents the excess over nominal value of the fair value consideration for the business combination which arose 
during the Company’s IPO listing; this was satisfied by the issue of shares in accordance with section 612 of the Companies Act 2006.

96

HOLLYWOOD BOWL GROUP PLC24. LEASE COMMITMENTS
The Group had total commitments under non-cancellable operating leases set out below, which primarily relate to sites operating bowling alleys:

Within 1 year
In 2 to 5 years
In over 5 years

30 September 2019

30 September 2018

Land and 
buildings 
£’000

15,704
61,778
168,075

245,557

Other 
£’000

50
99
–

149

Land and 
buildings 
£’000

14,798
57,419
138,144

210,361

Other  
£’000

50
149
–

199

The Group has contingent lease contracts for four (30 September 2018: four) sites. There is a revenue-based rent top-up on these sites. The 
total charge in the income statement in the current year for these top-ups was £234,000 (four sites) (30 September 2018: £184,000 (four sites)). 
It is anticipated that top-ups totalling £294,000 will be payable in the year to 30 September 2020, based on current expectations. These have 
not been included in the above.

25. CAPITAL COMMITMENTS
As at 30 September 2019, the Group had entered into contracts to fit-out new and refurbish existing sites for £1,634,000 (2018: 
£1,652,000). These commitments are expected to be settled in the following financial year.

26. RELATED PARTY TRANSACTIONS
30 SEPTEMBER 2019 AND 30 SEPTEMBER 2018
During the period, and the previous period, there were no transactions with related parties.

27. SHARE-BASED PAYMENTS
LONG-TERM EMPLOYEE INCENTIVE COSTS
The Group operates Long-Term Incentive Plans (LTIPs) for certain key management. In accordance with IFRS 2 Share Based Payment,  
the values of the awards are measured at fair value at the date of the grant. The exercise price of the LTIPs is equal to the market
price of the underlying shares on the date of grant. The fair value is determined based on the exercise price and number of shares 
granted, and is written off on a straight-line basis over the vesting period, based on management’s estimate of the number of shares  
that will eventually vest. 

A summary of the movement in the LTIPs is outlined below:

Scheme name

Year of grant

Method of 
settlement 
accounting

Outstanding 
at 1 October 
2018

Granted 
during the 
year

Lapsed/
cancelled 
during the 
year

Exercised 
during the 
year

Outstanding 
at 30 
September 
2019

Exercisable at 
30 September 
2019

LTIP 2017

LTIP 2018

LTIP 2019 

2017

2018

2019

Equity

Equity

Equity

428,113

349,087

–

–

–

403,018

–

–

–

–

–

–

428,113

349,087

403,018

–

–

–

In accordance with the LTIP schemes outlined in the Group’s Remuneration Policy, the vesting of these awards is conditional upon the 
achievement of an EPS target set at the time of grant, measured at the end of a three-year period ending 30 September 2019,  
30 September 2020 and 30 September 2021, and the Executive Directors’ continued employment at the date of vesting.

The awards will vest based on the following adjusted EPS targets:

Adjusted EPS in the final year of the performance period (pence)

LTIP 2017

12.25

12.25–13.75

13.75

LTIP 2018

13.86

13.86–14.85

14.85

LTIP 2019

15.19

15.19–16.28

16.28

Vesting

25%

Vesting determined on a straight-line basis

100%

During the year ended 30 September 2019, 403,018 (30 September 2018: 349,087) share awards were granted under the LTIP. For all LTIPs,  
the Group recognised a charge of £633,075 (30 September 2018: £354,602) and related employer national insurance of £87,364  
(30 September 2018: £48,935).

The following assumptions were used to determine the fair value of the LTIPs granted:

Financial year LTIP granted

Share price at date of grant
Discount rate/dividend yield

2019

2.320
3%

2018

1.950
3%

2017

1.565
3%

The shares are dilutive for the purposes of calculating diluted earnings per share.

97

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

27. SHARE-BASED PAYMENTS CONTINUED
SAVE-AS-YOU-EARN PLAN
On 1 February 2019 Hollywood Bowl Group plc launched its second Save-As-You-Earn plan (SAYE), available to all employees of the Group. 
The SAYEs permit the grant to employees of options in respect of ordinary shares linked to a bank Save-As-You-Earn contract for a term 
of three years with contributions from employees of an amount between £5 and £500 (SAYE 2018: £250) per month. 96 (SAYE 2018: 
204) employees took up a total of 98,817 (SAYE 2018: 296,437) options with an exercise date of 1 February 2022 and an exercise price of 
£2.27 (SAYE 2018: £2.06), being equal to the market price of the shares on the date of grant. The options vest if the employee remains in 
employment by the group on the exercise date, otherwise the options lapse on the date the employee leaves. Employees can opt to leave 
the SAYE at any time, at which point their options will lapse.

In accordance with IFRS 2 Share Based Payment, the values of the awards are measured at fair value at the date of the grant. The fair value is 
expensed on a straight-line basis over the vesting period, based on management’s estimate of the number of shares that will eventually vest.

The fair value at grant date is estimated using a Black-Scholes pricing model, taking into account the terms and conditions upon which 
the options were granted. The contractual life of each option granted is three years. The fair value of options granted during the years 
ended 30 September 2019 and 30 September 2018 was estimated on the date of grant using the following assumptions:

Exercise price:
Dividend yield: 
Expected volatility: 
Risk-free interest rate:
Life of option: 
Anticipated number of options to vest:

SAYE  
2019

£2.27
3.0%
32.1%
0.28%
3 years
75%

SAYE  
2018

£2.06
3.0%
28.3%
0.8%
3 years
75%

The expected volatility is based on the annualised standard deviation of the continuously compounded rates of return on the share over 
a period of time.

The assessed fair value of the options granted during the year ended 30 September 2019 was £0.39 (30 September 2018: £0.31).

For the year ended 30 September 2019, the Group has recognised £28,707 of share-based payment expense in the income statement  
(30 September 2018: £15,498).

The shares are not dilutive for the purposes of calculating diluted earnings per share.

28. FINANCIAL INSTRUMENTS 
FAIR VALUE HIERARCHY
IFRS 7 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs used  
in the value measurements:

Level 1: inputs are quoted prices in active markets.
Level 2: a valuation that uses observable inputs for the asset or liability other than quoted prices in active markets.
Level 3: a valuation using unobservable inputs (i.e.a valuation technique).

There were no transfers between levels throughout the periods under review.

FAIR VALUES
All financial assets held at the balance sheet date, which comprise trade and other receivables and cash and cash equivalents, are 
classified as financial assets held at amortised cost. All financial liabilities, which comprise trade and other payables and borrowings, are 
classified as financial liabilities held at amortised cost.

The following table shows the fair value of financial assets and financial liabilities within the Group at the balance sheet date. The fair value 
of all financial assets and liabilities are categorised as Level 2.

Financial assets – measured at amortised cost
Cash and cash equivalents 
Trade and other receivables
Financial liabilities – measured at amortised cost
Trade and other payables
Borrowings

30 September 
2019 
£’000

30 September 
2018 
£’000

24,929
774

19,607
27,000

26,042
389

18,840
28,500

There is no difference between the carrying value and fair value of any of the above financial assets and financial liabilities.

98

HOLLYWOOD BOWL GROUP PLC29. FINANCIAL RISK MANAGEMENT
The Group’s activities expose it to a variety of financial risks: credit risk, liquidity risk and market risk (fair value interest rate risk, price risk); 

CREDIT RISK
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. In order 
to minimise this risk the Group endeavours only to deal with companies which are demonstrably creditworthy. In addition, a significant 
proportion of revenue results from cash transactions. The aggregate financial exposure is continuously monitored. The maximum 
exposure to credit risk is the value of the outstanding amount of trade receivables. Management do not consider that there is any 
concentration of risk within either trade or other receivables. 

The Group held cash and cash equivalents of £23,170,000 at 30 September 2019 (30 September 2018: £24,482,000). The cash and cash 
equivalents are held with banks which are rated AA- to AA+. 

The Group considers that its cash and cash equivalents have low credit risk based on the external credit ratings of the counterparties.

Trade receivables have not been impaired as any ECL is deemed to be insignificant. 

LIQUIDITY RISK
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group’s approach to managing 
liquidity is to ensure, as far as is possible, that it will always have sufficient liquidity to meet its liabilities when due, under both normal 
and stressed conditions, without incurring unacceptable losses or risking damage to the Group’s reputation.

Cash flow and fair value interest rate risk
The Group’s borrowings are variable rate bank loans. Cash flow risk is therefore the Group’s bank borrowings. The Directors monitor the 
Group’s funding requirements and external debt markets to ensure that the Group’s borrowings are appropriate to its requirements in 
terms of quantum, rate and duration. 

The Group currently holds cash balances to provide funding for normal trading activity. The Group also has access to both short-term 
and long-term borrowings to finance individual projects. Trade and other payables are monitored as part of normal management routine.

The table below summarises the maturity profile of the Group’s financial liabilities:

2019
Trade and other payables
Borrowings

2018
Trade and other payables
Borrowings

CAPITAL RISK MANAGEMENT
The Group’s capital management objectives are:

Within 1 year 
£’000

1 to 2 years 
£’000

2 to 5 years 
£’000

More than 
5 years 
£’000

14,843
2,139

16,982

13,490
2,278

15,768

2,650
26,097

28,747

2,568
2,326

4,894

1,938
–

1,938

2,706
26,318

29,024

–
–

–

–
–

–

Total 
£’000

19,431
28,236

47,667

18,764
30,922

49,686

(i)  to ensure the Group’s ability to continue as a going concern so that it can continue to provide returns for shareholders and benefits for 

other stakeholders; and

(ii) to provide an adequate return to shareholders by pricing products and services commensurate with the level of risk.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital to meet the 
needs of the Group through to profitability and positive cash flow.

The capital structure of the Group consists of shareholders’ equity as set out in the consolidated statement of changes in equity. 
All working capital requirements are financed from existing cash resources and borrowings.

99

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE FINANCIAL STATEMENTS CONTINUED

29. FINANCIAL RISK MANAGEMENT CONTINUED
MARKET RISK
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices, will affect the 
Group’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control 
market risk exposures within acceptable parameters, while optimising the return on risk.

INTEREST RATE RISK
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market 
interest rates. The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-term debt 
obligations with floating interest rates. 

The Group manages its interest rate risk by entering into interest rate derivatives when it is considered appropriate to do so by 
management. At 30 September 2019 and 30 September 2018, none of the Group’s borrowings were at fixed rates of interest. 

The effect on the profit after tax of a notional 1 per cent movement in LIBOR is as follows:

Increase in interest rate of 1%
Decrease in interest rate of 1%

30. DIVIDENDS PAID AND PROPOSED

The following dividends were declared and paid by the Group:
Final dividend year ended 30 September 2017 – 3.95p per Ordinary share
Special dividend year ended 30 September 2017 – 3.33p per Ordinary share
Interim dividend year ended 30 September 2018 – 2.03p per Ordinary share
Final dividend year ended 30 September 2018 – 4.23p per Ordinary share
Special dividend year ended 30 September 2018 – 4.33p per Ordinary share
Interim dividend year ended 30 September 2019 – 2.27p per Ordinary share

Proposed for approval by shareholders at AGM (not recognised as a liability at 30 September 2019)
Final dividend year ended 30 September 2019 – 5.16p per Ordinary share (2018: 4.23p)
Special dividend year ended 30 September 2019 – 4.50p per Ordinary share (2018: 4.33p)

2019 
£’000

(226)
202

2018 
£’000

(237)
135

30 September 
2019 
£’000

30 September 
2018 
£’000

–
–
–
6,344
6,495
3,405

5,925
4,995
3,044
–
–
–

16,244

13,964

7,740
6,750

6,344
6,495

100

HOLLYWOOD BOWL GROUP PLCCOMPANY STATEMENT OF FINANCIAL POSITION
AS AT 30 SEPTEMBER 2019

ASSETS
Non-current assets
Investments
Trade and other receivables

Current assets
Cash and cash equivalents
Deferred tax asset
Trade and other receivables

Total assets

LIABILITIES
Current liabilities
Trade and other payables

Total liabilities

NET ASSETS

Equity attributable to shareholders
Share capital
Retained earnings

TOTAL EQUITY

These financial statements were approved by the Board of Directors on 13 December 2019.

The accompanying notes on pages 103 to 107 form an integral part of these Financial Statements.

Signed on behalf of the Board

Laurence Keen

CHIEF FINANCIAL OFFICER
Company Registration Number: 10229630

30 September 
2019 
£’000

30 September 
2018 
£’000

Note

5
8

6
7

9

10

50,386
76,081

126,467

17
134
52

203

50,161
–

50,161

2
56
72,969

73,027

126,670

123,188

40,468

40,468

86,202

1,500
84,702

86,202

20,359

20,359

102,829

1,500
101,329

102,829

101

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 SEPTEMBER 2019

Equity as at 30 September 2017
Dividends paid
Share-based payments (note 5, 11)
Total comprehensive loss for the period

Equity as at 30 September 2018
Dividends paid
Share based payments (note 5, 11)
Total comprehensive loss for the period

Equity as at 30 September 2019

The accompanying notes on pages 103 to 107 form an integral part of these Financial Statements.

Share
 capital 
£’000

1,500
 –
–
–

1,500
–
–
–

1,500

Retained 
earnings 
£’000

115,683
(13,964)
401
(791)

101,329
(16,244)
632
(1,015)

Total 
 £’000

117,183
(13,964)
401
(791)

102,829
(16,244)
632
(1,015)

84,702

86,202

COMPANY STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 30 SEPTEMBER 2019

Cash flows from operating activities
Loss before tax 
Adjusted by:
Share-based payments (note 11)

Operating loss before working capital changes
(Increase)/decrease in trade and other receivables 
Increase in trade and other payables*

Cash inflow generated from operations and net cash inflow from operating activities

Cash flows from financing activities
Dividends paid

Net cash flows used in financing activities

Net change in cash and cash equivalents for the period
Cash and cash equivalents at the beginning of the period

Cash and cash equivalents at the end of the period

*  Dividends paid in year ended 30 September 2019 were paid by a subsidiary undertaking.

The accompanying notes on pages 103 to 107 form an integral part of these Financial Statements.

30 September 
2019
£’000

30 September 
2018
£’000

(1,093)

407

(686)
(3,164)
3,865

15

–

–

15
2

17

(834)

222

(612)
705
13,822

13,915

(13,964)

(13,964)

(49)
51

2

102

HOLLYWOOD BOWL GROUP PLCNOTES TO THE COMPANY FINANCIAL STATEMENTS

1. GENERAL INFORMATION
Hollywood Bowl Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated 
in the United Kingdom under the Companies Act 2006. The Company was incorporated on 13 June 2016, registered number 10229630.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
A summary of the significant accounting policies is set out below; these have been consistently applied throughout the period.

BASIS OF PREPARATION
The Financial Statements have been prepared in accordance with Financial Reporting Standard 102, the Financial Reporting Standard 
applicable in the UK and Republic of Ireland (FRS 102) as issued in August 2014. The functional and presentational currency of the 
Company is Pounds Sterling. The Financial Statements are presented in Pounds Sterling and all values are rounded to the nearest 
thousand, except where otherwise indicated. 

The Financial Statements have been prepared on a going concern basis under the historical cost convention.

The financial information presented is at and for the years ended 30 September 2019 and 30 September 2018.

As the consolidated Financial Statements of the Company include the equivalent disclosures, the Company has taken the exemptions 
under FRS 102 available in respect of the following disclosures:

•  certain disclosures required by FRS 102.26 Share-Based Payment; and,
•  certain disclosures required by FRS 102.11 Basic Financial Instruments and FRS 102.12 Other Financial Instrument Issues in respect of 

financial instruments not falling within the fair value accounting rules of Paragraph 36(4) of Schedule 1.

As permitted by section 408 of the Companies Act 2006, an entity income statement and statement of comprehensive income are not 
included as part of the published consolidated Financial Statements of Hollywood Bowl Group plc. The loss for the financial period dealt 
with in the Financial Statements of the Parent Company is £1,015,000 (2018: loss £791,000).

INVESTMENTS IN SUBSIDIARIES
Investments in subsidiaries are held at cost, which is the fair value of the consideration paid. Investments in subsidiaries are reviewed for 
impairment at the end of each reporting date with any impairment charged to the income statement.

EMPLOYEE BENEFITS
Share-based payments
The Company operates an equity-settled share-based payment plan for its Directors, under which the Directors are granted equity 
instruments of Hollywood Bowl Group plc. The fair value of the services received in exchange for the equity instrument is recognised as 
an expense. The total amount expensed is determined by reference to the fair value of the instruments granted:

including any market performance conditions; and

• 
•  excluding the impact of any service and non-performance vesting conditions.

The cost of equity-settled transactions is recognised together with a corresponding increase in equity, over the period in which the 
performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to the award.

FINANCIAL INSTRUMENTS
The Company has elected to apply the provisions of Section 11 and Section 12 of FRS 102 in full.

103

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
TAXATION
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the profit and loss account except to the 
extent that it relates to items recognised directly in equity or other comprehensive income, in which case it is recognised directly in 
equity or other comprehensive income. 

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.
.
DEFERRED TAXATION
Deferred tax is provided on timing differences which arise from the inclusion of income and expenses in tax assessments in periods 
different from those in which they are recognised in the financial statements. The following timing differences are not provided for: 
differences between accumulated depreciation and tax allowances for the cost of a fixed asset if and when all conditions for retaining 
the tax allowances have been met; and differences relating to investments in subsidiaries, to the extent that it is not probable that they 
will reverse in the foreseeable future and the reporting entity is able to control the reversal of the timing difference. 

Deferred tax is not recognised on permanent differences arising because certain types of income or expense are non-taxable or are 
disallowable for tax or because certain tax charges or allowances are greater or smaller than the corresponding income or expense. 

Deferred tax is provided in respect of the additional tax that will be paid or avoided on differences between the amount at which an asset 
(other than goodwill) or liability is recognised in a business combination and the corresponding amount that can be deducted or assessed 
for tax. Goodwill is adjusted by the amount of such deferred tax.

Deferred tax is measured at the tax rate that is expected to apply to the reversal of the related difference, using tax rates enacted or 
substantively enacted at the balance sheet date. Deferred tax balances are not discounted. 

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that is it probable that they will be recovered 
against the reversal of deferred tax liabilities or other future taxable profits. 

3. DIRECTORS’ REMUNERATION
The company has no employees other than the Directors. 

The Directors’ emoluments and benefits were as follows:

Salaries and bonuses
Pension contributions
Share-based payments (note 11)

Total

1  This includes two Executive Directors and four Non-Executive Directors.

30 September1 
2019 
£’000

30 September1
2018 
£’000

1,393
26
407

1,826

1,110
26
222

1,358

The aggregate of emoluments of the highest paid Director were £938,000 (2018: £668,000) and company pension contributions of 
£15,000 (2018: £15,000) were made to a defined contribution scheme on their behalf.

104

HOLLYWOOD BOWL GROUP PLC4. TAXATION

The tax credit is as follows:
– UK corporation tax

Total current tax
Deferred tax:
Origination and reversal of temporary differences 
Adjustments in respect of prior years
Effect of changes in tax rates

Total deferred tax

Total tax credit

30 September 
2019 
£’000

30 September 
2018 
 £’000

–

–

87
–
(9)

78

78

–

–

42
5
(4)

43

43

FACTORS AFFECTING CURRENT TAX CHARGE/(CREDIT):
The tax assessed on the loss for the period is different to the standard rate of corporation tax in the UK of 19 per cent (30 September 
2018: 19 per cent). The differences are explained below:

Loss excluding taxation
Tax using the UK corporation tax rate of 19% (2018: 19%)
Change in tax rate on deferred tax balances
Adjustments in respect of prior years
Non-deductible expenses
Group relief

Total tax credit included in profit or loss

30 September 
2019 
£’000

30 September 
2018 
£’000

(1,093)
(208)
9
–
(33)
154

(78)

(834)
(158)
4
(5)
7
109

(43)

The Group’s standard tax rate for the year ended 30 September 2019 was 19 per cent (30 September 2018: 19 per cent).

FACTORS THAT MAY AFFECT FUTURE CURRENT AND TOTAL TAX CHARGES
A reduction in the UK corporation tax rate from 19 per cent to 17 per cent (effective from 1 April 2020) was substantively enacted on 15 
September 2016. This will reduce the Company’s future current tax charge accordingly and the deferred tax asset at 30 September 2019 
and 30 September 2018 has been calculated based on these rates.

5. INVESTMENTS
Investments in subsidiary undertakings

At the beginning of the period
Additions

At the end of the period

30 September 
2019 
£’000

30 September
2018
 £’000

50,161
225

50,386

 49,982
179

50,161

Details of the investments in subsidiary undertakings are outlined in note 14 to the consolidated Financial Statements.

6. CASH AND CASH EQUIVALENTS
For the purpose of the statement of cash flows, cash and cash equivalents comprise the following:

Cash and cash equivalents

30 September 
2019 
£’000

30 September 
2018 
£’000

17

2

105

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED

7. DEFERRED TAX ASSET

Deferred tax asset
Deferred taxation asset

Reconciliation of deferred tax balances
Balance at beginning of period
Adjustments in respect of prior years
Deferred tax credit for the period 

Balance at end of period

The components of deferred tax are:

Deferred tax asset

Temporary differences

8. TRADE AND OTHER RECEIVABLES

Current

Other receivables
Amounts owed by Group companies

Non-current

Amounts owed by Group companies

30 September 
2019 
£’000

30 September 
2018
 £’000

134

134

56

56

30 September 
2019
£’000

30 September 
2018 
£’000

56
–
78

134

13
5
38

56

30 September 
2019 
£’000

30 September 
2018 
£’000

134

56

30 September 
2019 
£’000

30 September 
2018 
£’000

52
–

52

34
72,935

72,969

30 September 
2019 
£’000

30 September 
2018 
£’000

76,081

–

The Company reassessed the amounts owed by Group companies and have reclassified these as a non-current asset, since these are 
now expected to be settled in a period greater than 12 months.

9. TRADE AND OTHER PAYABLES

Amounts owed to Group companies
Trade and other payables
Accruals and deferred income

10. SHARE CAPITAL

Allotted, called up and fully paid
Ordinary Shares of £0.01 each

106

30 September 
2019 
£’000

30 September 
2018 
£’000

39,544
180
744

40,468

19,601
169
589

20,359

30 September 2019

30 September 2018

Shares

£’000

Shares

£’000

150,000,000

150,000,000

1,500 150,000,000

1,500 150,000,000

1,500

1,500

HOLLYWOOD BOWL GROUP PLC11. SHARE-BASED PAYMENTS
LONG-TERM EMPLOYEE INCENTIVE COSTS
The Company operates Long Term Incentive Plans (LTIPs) for the Directors. In accordance with IFRS 2 Share Based Payments, the value of the 
awards is measured at fair value at the date of the grant. The fair value is written off on a straight-line basis over the vesting period, based on 
management’s estimate of the number of shares that will eventually vest. 

A summary of the movement in the LTIPs is outlined below:

Scheme name

Year of grant

Method of 
settlement 
accounting

Outstanding 
at 1 October 
2018

LTIP 2017
LTIP 2018
LTIP 2019

2017
2018
2019

Equity
Equity
Equity

268,370
218,830
–

Granted 
during 
 the year

–
–
273,707

Lapsed/
cancelled 
during the 
year

Exercised 
during the 
year

–
–
–

–
–
–

Outstanding 
at 30 
September 
2019

268,370
218,830
273,707

Exercisable at 
30 September 
2019

–
–
–

In accordance with the LTIP schemes outlined in the Group’s Remuneration Policy, the vesting of these awards is conditional upon the 
achievement of a Group EPS target set at the time of grant, measured at the end of a three-year period ending 30 September 2019, 30 
September 2020 and 30 September 2021 and the Executive Directors’ continued employment at the date of vesting.

The awards will vest based on the following adjusted EPS targets:

Adjusted EPS in the final year of the performance period (pence)

LTIP 2017

12.25

12.25–13.75

13.75

LTIP 2018

13.86

13.86–14.85

14.85

LTIP 2019

15.19

15.19–16.28

16.28

Vesting

25%

Vesting determined on a straight line basis

100%

During the year ended 30 September 2019, 273,707 (30 September 2018: 218,830) share awards were granted under the LTIPs. For all 
LTIPs, the Company recognised a charge of £406,939 (30 September 2018: £222,288) and related employer national insurance of £56,158 
(30 September 2018: £30,676).

The following assumptions were used to determine the fair value of the LTIPs granted:

Financial year LTIP granted

Share price at date of grant
Discount rate/dividend yield

2019

2.320
3%

2018

1.950
3%

12. GUARANTEE
The Company has given a guarantee over certain subsidiaries under Section 479A of the Companies Act 2006 such that the Financial 
Statements of these subsidiaries for the year ended 30 September 2019 will be exempt from audit (note 14 of the Group financial statements).

107

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTSANNUAL REPORT AND ACCOUNTS 2019COMPANY INFORMATION

HOLLYWOOD BOWL GROUP PLC
Focus 31
West Wing
Cleveland Road
Hemel Hempstead
Herts
HP2 7BW

REGISTRAR
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

www.hollywoodbowlgroup.com

T: 0871 664 0300
E: enquiries@linkgroup.co.uk

AUDITOR
KPMG LLP
58 Clarendon Road
Watford
WD17 1DE

FINANCIAL ADVISER AND BROKER
Investec
30 Gresham Street
London
EC2V 7QN

COMPANY NUMBER
10229630

COMPANY SECRETARY
Prism Cosec
Elder House
St George’s Business Park
207 Brooklands Road
Weybridge
KT13 0TS

E: hollywoodbowl@prismcosec.com

INVESTOR RELATIONS
Tulchan Communications LLP
85 Fleet Street
London
EC4Y 1AE

T: 020 7353 4200
E: hollywoodbowl@tulchangroup.com

108

HOLLYWOOD BOWL GROUP PLCLet the good times roll!

HOLLYWOODBOWLGROUP.COM