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HSBC

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FY2008 Annual Report · HSBC
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2008

HSBC Holdings plc Annual Review     

Strength, diversity and resilience

HSBC Holdings plc
8 Canada Square
London E14 5HQ
United Kingdom
Telephone: 44 020 7991 8888   
Facsimile: 44 020 7992 4880
www.hsbc.com

Contents

Highlights of 2008 

Group at a Glance 

Group Chairman’s Statement 

Operating Environment  
and Strategy 

Group Chief Executive’s  
Business Review 

Monitoring our Performance  
and Managing our Risk 

Sustainability 

Our Board:  
Promoting Your Interests 

Summary Financial Statement 

Summary Directors’ Report 

Summary Directors’  
Remuneration Report 

Summary Consolidated  
Income Statement 

Summary Consolidated  
Balance Sheet 

Notes on the Summary  
Financial Statement 

1

2

4

8

12

20

22

24

27

30

38

39

40

Independent Auditor’s Statement 

42

Shareholder Information 

43

Cover photography:
Strength, diversity and resilience 
Customers are silhouetted 
against typhoon shutters as they 
travel up an escalator to the 
banking hall of the HSBC Main 
Building in Central district, Hong 
Kong. The building overlooks 
Hong Kong harbour and 
protective shutters are lowered 
when a typhoon is expected.

HSBC serves more than  
100 million individual and business 
customers across the world, 
providing them with a range of 
products and services to help them 
meet their financial needs.  
We have around 9,500 offices in  
86 countries and territories and 
employ 325,000 people. 

The diverse and international 
nature of our business is reflected 
in our listing on the London,  
Hong Kong, Paris, New York and 
Bermuda stock exchanges and 
through our 210,000 shareholders 
in 120 countries and territories. 

This Summary Financial Statement is only a 
summary of information in the HSBC Holdings 
plc Annual Report and Accounts 2008.  
The Annual Report and Accounts 2008 may  
be viewed on our web site: www.hsbc.com.

It is not the Group’s statutory accounts  
and it does not contain sufficient information 
to allow as full an understanding of the results 
and state of affairs of the Group as would  
be provided by the full Annual Report and 
Accounts 2008.

Members and holders of American Depositary 
Shares may obtain, free of charge, a copy of the 
Annual Report and Accounts 2008 from Group 
Communications, HSBC Holdings plc, 8 Canada 
Square, London E14 5HQ, United Kingdom; 
Group Communications (Asia), The Hongkong 
and Shanghai Banking Corporation Limited, 

1 Queen’s Road Central, Hong Kong; Internal 
Communications. HSBC-North America,  
26525 N Riverwoods Boulevard, Mettawa, Illinois 
60045, USA; or Direction de la Communication, 
HSBC France, 103 avenue des Champs Elysées, 
75419 Paris Cedex 08, France. 

A Chinese translation of the Annual Report 
and Accounts 2008 may be obtained from 
Computershare Hong Kong Investor 
Services Limited, Rooms 1806-1807,  
18th Floor, Hopewell Centre, 183 Queen’s 
Road East, Hong Kong, Members may elect  
in writing to receive the full Annual Report  
and Accounts 2008 for all future financial 
years by applying to the appropriate 
Registrars, the addresses of which are  
shown on the inside back cover.

Contact
HSBC Holdings plc
Incorporated in England with limited liability 
Registered in England: number 617987

Registered office and  
Group Management Office 
8 Canada Square 
London E14 5HQ 
United Kingdom 
Telephone: 44 020 7991 8888 
Facsimile: 44 020 7992 4880 
Web: www.hsbc.com

Registrars
Principal Register
Computershare Investor Services PLC 
PO Box 1064, The Pavilions 
Bridgwater Road 
Bristol BS99 3FA 
United Kingdom 
Telephone: 44 0870 702 0137

Hong Kong Overseas Branch Register
Computershare Hong Kong Investor  
   Services Limited 
Rooms 1806-1807, 18th Floor 
Hopewell Centre  
183 Queen’s Road East 
Hong Kong 
Telephone: 852 2862 8555

Bermuda Overseas Branch Register
Corporate Shareholder Services 
The Bank of Bermuda Limited 
6 Front Street 
Hamilton HM11 
Bermuda 
Telephone: 1 441 299 6737

ADR Depositary
BNY Mellon Shareowner Services 
PO Box 358516 
Pittsburgh 
PA 15252-8516 
USA 
Telephone: 1 877 283 5786

Paying Agent (France)
HSBC France 
103 avenue des Champs Elysées 
75419 Paris Cedex 08 
France 
Telephone: 33 1 40 70 22 56

Stockbrokers
Goldman Sachs International 
Peterborough Court 
133 Fleet Street 
London EC4A 2BB 
United Kingdom

HSBC Bank plc 
8 Canada Square 
London E14 5HQ 
United Kingdom

Photography
Cover, inside front cover: Philip Gostelow

© Copyright HSBC Holdings plc 2009 
All rights reserved

Page 5 Group Chairman: Visual Media

Page 13 Group Chief Executive: Ben Stansall 

Page 14 (bottom) Commercial Banking, 
Hong Kong: Philip Gostelow; (top right) 
London headline: Scott Barbour/Getty Images 

Page 16 Residential street, London:  
Tim Graham/Getty Images

Page 17 Mumbai dealing room:  
Philip Gostelow

Page 19: HSBC Private Bank

Pages 24-26 All photos (except Michael 
Geoghegan and Marvin Cheung):  
Andy Wilson

No part of this publication may be 
reproduced, stored in a retrieval system, or 
transmitted, in any form or by any means, 
electronic, mechanical, photocopying, 
recording, or otherwise, without the prior 
written permission of HSBC Holdings plc. 

Published by Group Communications,  
HSBC Holdings plc, London 

Designed and produced by Addison  
www.addison.co.uk

Printed by St Ives Direct Crayford Limited, 
Kent, UK, on Revive 50:50 Silk paper using 
vegetable oil-based inks. Made in Italy,  
the paper comprises 50% virgin fibre,  
25% de-inked post-consumer waste and 
25% pre-consumer waste. Pulps used are 
elemental chlorine-free. 

The FSC logo identifies products which 
contain wood from well-managed forests 
certified in accordance with the rules of the 
Forest Stewardship Council.

Cert no. SGS-COC-004881

Stock number 99008

 
 
 
 
Highlights of 2008

 HSBC Holdings plc Annual Review 2008   1

ethics in business. HSBC’s longstanding traditions of 
financial strength, long-term customer relationships and 

 “We believe in the profound importance of culture and 
conservative management are as important today as ever. ”

Stephen Green
Group Chairman

Highlights

Financial highlights

Diversified business model delivers 
profits in extremely challenging 
environment 

Profit before tax

Profit before tax

Higher deposits have further 
strengthened advances-to- 
deposits ratio 

US$9,307m

(62%)

Consumer lending business in the 
US undergoing restructuring 

£5,072m
HK$72,474m for 2008

Proposed Rights Issue will further 
enhance our financial strength

Assets

Decrease on 2007
2007: US$24,212m

Market capitalisation

US$2,527b

US$114b

£1,734b
HK$19,588b at 31 December 2008

£79b
HK$886b at 31 December 2008

Dividends per share

Capital strength

US$0.64

11.4%

£0.38
HK$4.97 in respect of 2008 (estimated)

Total capital ratio at 31 December 2008

able to position ourselves for it early. This has offered  
us some protection in the current turmoil, as have HSBC’s 
trademark strengths of diversification, financial strength  

 “We saw the downturn coming early, so we were  
and self-funding.”

Michael Geoghegan
Group Chief Executive

2   HSBC Holdings plc Annual Review 2008

Group at a Glance

Customers

Geography

A recent survey named HSBC as 
the world’s number one banking 
brand. We are one of the world’s 
largest banking and financial 
services organisations with a 
well-diversified business by 
geography and by customer type. 
Our unique combination of local 
knowledge and international 
expertise makes us ‘the world’s 
local bank’. 

HSBC offers a comprehensive range  
of financial services to individuals, 
companies and institutions. We organise 
our business into two customer groups, 
Personal Financial Services and 
Commercial Banking; and two global 
businesses, Global Banking and 
Markets, and Private Banking. In total, 
we serve over 100 million personal 
customers and almost three million 
commercial customers.

HSBC serves its customers through 
some 9,500 offices in 86 countries and 
territories. We have a strong presence 
in both developed and emerging markets 
in Europe, the Asia-Pacific region, the 
Americas and the Middle East.

Total operating income 2008 
(US$m)

Total operating income 2008 
(US$m)

Personal Financial Services 

47,963

Europe 

Commercial Banking 

15,652

Hong Kong 

Global Banking and Markets 

13,597

Rest of Asia-Pacific 

Private Banking 

3,631

North America 

Other 

12,296

Latin America 

34,046

12,076

11,621

21,417

11,903

2008 Pre-tax profit by customer 
group and global business

2008 Pre-tax profit 
by geographical region

US$m

12,000

8,000

4,000

A

0

-4,000

-8,000

7,194

8,157

3,483

1,447

B

C

D

E

-12,000

(10,974)

-16,000

US$m

12,000

10,869

8,000

4,000

0

-4,000

-8,000

-12,000

-16,000

6,468

5,461

2,037

D

A

B

C

E

(15,528)

A  (117.9)%  Personal Financial Services
77.3%  Commercial Banking
B 
37.4%  Global Banking and Markets
C 
15.6%  Private Banking
D 
87.6%  Other
E 

58.7%  Hong Kong
69.5%  Rest of Asia-Pacific

A  116.7%  Europe
B 
C 
D  (166.8)%  North America
21.9%  Latin America
E 

Group at a glance | HSBC Holdings plc Annual Review 2008   3

Customer groups and global businesses

Personal  
Financial Services

Commercial Banking 

Global Banking  
and Markets

Private Banking 

Loss before tax 

  (US$10,974m)

Profit before tax

  US$7,194m

Profit before tax 
 US$3,483m

Profit before tax
 US$1,447m

Products
We offer financial products 
and wealth management 
services to individuals around 
the world. These include 
current and savings accounts, 
credit cards, loans, mortgages,  
pensions and investment 
services, and insurance.  
We also offer HSBC Premier, 
a service tailored to the 
needs of internationally 
mobile customers.

Customers
Our Personal Financial 
Services businesses serve 
more than 100 million retail 
customers, including 2.6 
million Premier customers, 
every year. We are a major 
global credit card issuer, 
with over 100 million cards 
in issue.

Locations
Our Personal Financial 
Services business operates 
in a total of 62 countries  
and territories. The business 
has 8,500 retail outlets and 
16,500 ATMs across the 
world. HSBC Premier is 
available in 41 countries.

Products
We aim to be the world’s 
leading international 
business bank. We also 
focus on becoming the best 
bank for small businesses in 
target markets. We provide 
banking and financial services 
to all types of businesses, 
small and large. These 
products include financing, 
payments and cash 
management, international 
trade products, treasury and 
capital markets products, 
commercial cards, insurance, 
wealth management and 
investment banking.

Products
Global Banking and Markets 
is an emerging markets-led 
and financing-focused 
business that provides 
financial solutions to major 
government, corporate and 
institutional clients worldwide. 
These services include 
investment banking, global 
asset management, a  
range of markets services 
including foreign exchange, 
and a broad range of research 
services. We offer clients 
geographical reach and 
deep local knowledge. 

Products
Our Private Banking business 
offers a highly personalised 
service to high net worth 
individuals in all the major 
wealth-creating regions of 
the world. We offer both 
traditional and innovative 
ways to manage and preserve 
wealth. Our services include a 
full range of banking products, 
advisory and discretionary 
investment management 
services, and an extensive 
range of services which can 
help protect existing wealth 
and preserve it for future 
generations, including 
inheritance planning, trusts, 
insurance and philanthropy. 

Customers
We serve nearly three 
million business customers, 
including sole proprietors, 
partnerships, clubs and 
associations, incorporated 
businesses and publicly 
quoted companies. 

Customers
Global Banking and Markets 
offers a long-term relationship 
management approach to its 
clients, which include more 
than 4,000 governments, 
corporates and institutions 
across the world.

Customers
HSBC Private Bank serves 
wealthy individuals around 
the world including business 
owners, senior executives, 
families, and individuals 
working in the media  
and sport.

Locations
Our Commercial Banking 
business operates in  
63 countries and territories.

Locations
Global Banking and Markets 
operates in 66 countries  
and territories.

Locations
HSBC Private Bank has  
over 90 offices worldwide.
These include three new 
offices that opened in 2008 
in Guangzhou, Shanghai  
and Beijing, China. 

Review starts on page 15

Review starts on page 14

Review starts on page 17

Review starts on page 18

 
4   HSBC Holdings plc Annual Review 2008

Group Chairman’s Statement

2008 was the most extraordinary 
year for the global economy and 
financial services in well over  
half a century. It marked the first  
crisis of the era of globalised 
securitisation. And it also marked 
the first crisis of the just-in-time 
global economy as the impact  
of the financial crisis fed rapidly 
straight into the performance  
of the real economy.

Causes of the crisis
The causes of the crisis are complex 
and interrelated. But we can clearly 
see that a number of different factors 
contributed.

•	

First, the global financial imbalances 
that arose from the accelerating 
global economic shift towards 
emerging markets. The rapid growth 
of emerging economies created a 
macro-economic triangle, made up 
of: the major consumer markets, in 
particular the US but also a number 
of other Western economies; major 
producer nations – notably a number 
of fast-growing emerging markets 
which have been manufacturing a 
vast range of goods for consumption 
in the West; and resource providers 
whose wealth of hydrocarbons and 
other commodities have helped 
power the producer economies and 
have thus commanded such high 

prices until recently. This macro-
economic triangle delivered high 
rates of growth, but also created 
major financial imbalances as 
producer nations and resource 
providers accumulated massive 
reserves whilst the US and other 
consumer markets ran significant 
and growing deficits. 

•	

Second, cheap credit. A large 
proportion of the accumulated 
savings of the producers and 
resource providers was invested  
in the world’s reserve currency,  
the US dollar, keeping rates low.  
This cheap money fuelled a 
consumer boom and rising house 
prices. It encouraged increased 
borrowing by banks and by their 
customers, fuelling asset price 
bubbles particularly in housing 
markets. Loose monetary conditions 
in the US and in much of the 
emerging world gave added strength 
to this already potent cocktail.

•	

Third, securitisation based on  
overly complex product structures. 
The complexity and opacity of 
certain financial instruments  
reached a point where even senior 
and experienced bankers and 
professional investors had trouble 
understanding them. This meant  
that people were selling and buying 

assets whose risks they had not 
properly assessed. 

•	

And finally, excessive gearing.  
Many banks became overgeared  
and too dependent on wholesale 
funding, which they assumed, 
incorrectly, would never dry up. 
Assets were created on the back of 
ever higher leverage, both direct and 
indirect. And when the securitisation 
market began to collapse, banks 
found themselves with assets that 
they could neither sell nor fund, so 
forcing large losses on the asset  
side and a funding challenge on  
the liability side for which they  
were entirely unprepared. 

The result has been unprecedented 
stress in the financial system, and it 
has led to a major breakdown in trust. 
In many countries, huge support  
from taxpayers has been required in 
order to stabilise the system.

Failings in the banking industry
The industry has done many things 
wrong. It is important to remember 
that many ordinary bankers have 
always sought to provide good service 
to their customers; but we must also 
recognise that there have been too 
many who have profoundly damaged 
the industry’s reputation.

Our strategy

 “ We at HSBC were not 

immune from the crisis.  
But we have built our 
business on very strong 
foundations and are able  
to report results which 
demonstrate our ability  
to withstand the storm.

Our strategy has been  
tested and remains intact. 
We will continue to build  
our business by focusing  
on faster growing markets 
around the world and  
on businesses where 
international connectivity  
is important – all from  
a position of financial  

strength.“

Inappropriate products were sold 
inappropriately by many. Compensation 
practices ran out of control and 
perverse incentives led to dangerous 
outcomes. There is genuine and 
widespread anger that the contributors 
to the crisis were, in some cases, 
amongst the biggest beneficiaries of 
the system.

Underlying all these events is a 
question about the culture and ethics 
of the industry. It is as if, too often, 
people had given up asking whether 
something was the right thing to do, 
and focused only on whether it was 
legal and complied with the rules.  
The industry needs to recover a sense 
of what is right and suitable as a key 
impulse for doing business.

HSBC strategy intact
We at HSBC were not immune  
from the crisis. But we have built our 
business on very strong foundations 
and are able to report results which 
demonstrate our ability to withstand 
the storm.

Our strategy has been tested and 
remains intact. We will continue to 
build our business by focusing on 
faster growing markets around the 
world and on businesses where 
international connectivity is important 
– all from a position of financial strength.

 No. 1

banking brand (Brand Finance survey)

If anything, the current crisis validates 
our renewed focus over the last few 
years on fast growing economies, 
since it will accelerate the shift in the 
world’s centre of economic gravity 
from west to east. 

Our robust balance sheet and liquidity 
means that we have continued to  
lend. In 2008, we grew our lending to 
commercial customers by 10 per cent 
on an underlying basis. Lending to 
personal customers increased in all 
regions except North America. And our 
brand strength continues to underpin 
our performance. It was noticeable that, 
at times of stress in many markets, 
HSBC was a beneficiary of funds 
flowing in. Recently, the HSBC brand 
was recognised as the number one 
brand in banking by Brand Finance.

Profitable from a broad-based 
earnings platform
Excluding the goodwill impairment on 
our North American Personal Financial 
Services business, HSBC reported a 
pre-tax profit for 2008 of US$19.9 billion, 

a decline of 18 per cent. On a reported 
basis, pre-tax profit was US$9.3 billion, 
down 62 per cent. Within this were 
some strong regional and business line 
performances which are covered in  
the ‘Group Chief Executive’s Business 
Review’. However, there is one area  
on which I would like to comment.
For North America, we reported a loss 
of US$15.5 billion, including the goodwill 
impairment charge of US$10.6 billion 
in Personal Financial Services.  
The significant deterioration in US 
employment and economic outlook in 
the fourth quarter of 2008 were the 
primary factors in causing us to write 
off all the remaining goodwill carried 
on our balance sheet in respect of our 
Personal Financial Services business  
in North America. 

The management team has worked 
tirelessly to address this problem 
acquisition in the US and we have 
considered all viable options. We saw 
the disruption in sub-prime lending as 
early as 2006 and sharply scaled back 
in 2007 while others continued to 
grow. We also devoted considerable 
resources to helping our customers. 
Virtually no one then foresaw the 
subsequent scale of the deterioration 
in the US economy and financial 
markets. It is now clear that models  
of direct personal lending that depend 
on wholesale markets for funding are 

6   HSBC Holdings plc Annual Review 2008 | Group Chairman’s Statement 

no longer viable. In light of this, we 
have taken the difficult decision that, 
with the exception of credit cards,  
we will write no further consumer 
finance business through the HFC  
and Beneficial brands in the US and 
close the majority of the network. 
Thus, in terms of new business,  
we are drawing a line and we will run 
off our existing business, providing all 
necessary support to HSBC Finance  
to enable it to do so in a measured  
way and meet all its commitments.

HSBC has a reputation for telling it  
as it is. With the benefit of hindsight, 
this is an acquisition we wish we had 
not undertaken.

The US remains the world’s largest 
economy and HSBC remains committed 
to the US, which we see as a core 
market for HSBC. HSBC Bank in the 
US is not affected by the restructure. 
In the immediate future, we will focus

 84%

advances-to-deposits ratio

on those businesses and customers 
for whom our global connectivity gives 
us advantage – primarily in corporate 
and commercial business, and in 
Private and Premier banking. 

Performance overview and 
strategic activity 
In this difficult environment, we missed 
our profitability targets. We hit our 
capital target with our tier 1 ratio at  
8.3 per cent. We maintained a very 
conservative advances-to-deposits 
ratio of 84 per cent. We grew lending 
in each region outside North America 
on an underlying basis. And we 
constrained costs, with the cost 
efficiency ratio improving to 47.2 per 
cent, excluding the goodwill impairment 
mentioned above. We also continued 
implementation of ‘One HSBC’, our 
programme to enhance customer 
experience and improve cost efficiency 
through standardising products, 
processes and technology around  
the world.

We also acquired businesses in 
strategic areas – we acquired the 
assets, liabilities and operations of  
The Chinese Bank in Taiwan in March; 
IL&FS Investsmart, a retail brokerage 
in India in May; and, in October,  
the acquisition of Bank Ekonomi in 
Indonesia was announced. The first 
two are complete and being integrated, 
the last is expected to be completed  
in the second quarter. The most 
notable disposal was the sale of our 
regional branch network in France  
for a consideration of US$3.2 billion.

Thank you to our people
This was an extraordinary year and 
made extraordinary demands on many 
of our people. I want to express my 
sincere thanks for all their efforts and 
achievements. Our industry has rightly 
been under considerable public scrutiny 
and banks have been indiscriminately 
bunched together. It is through our staff 
that HSBC’s distinctive character 
stands out for our customers and it is 
they who ensure that not all banks are 
the same.

Dividend declaration and 
progressive dividend policy
The Directors have declared a fourth 
interim dividend for 2008 of US$0.10 
per ordinary share (in lieu of a final 
dividend) which, together with the  
first three interim dividends for 2008  
of US$0.18 already paid, will make a 
total distribution in respect of the year 
of US$0.64 per ordinary share. The 
payments in total represent a decrease 
of 29 per cent in US dollar terms 
compared with 2007 and of 15 per 
cent in sterling terms. The dividend  
will be payable on 6 May 2009 to 
shareholders on the register at the 
close of business on 20 March 2009.

After 15 years of double-digit dividend 
growth, we did not make the decision 
to lower the dividend lightly. Very careful 
consideration was given to the current 
operating environment and the increased 
uncertainty over both the supply of 
capital required in an increasingly volatile 
financial world and a pro-cyclical 
regulatory capital framework.

For 2009, HSBC has rebased the 
envisaged dividend per share for  
the first three interim dividends  

 47.2%

cost efficiency ratio  
(excluding goodwill impairment)

to US$0.08 to reflect the impact  
of the enlarged ordinary share capital 
following the Rights Issue we 
announced on 2 March, prevailing 
business conditions and capital 
requirements. The dividend payments 
remain substantial and reflect 
management’s long-term confidence 
in the business. HSBC will continue  
to aim to pay progressive dividends  
in line with the long-term growth of  
the business. 

Maintaining HSBC’s financial 
strength
The logic of maintaining HSBC’s 
distinctive financial strength, which  
we have applied to our dividend,  
also applies to our capital position.  
The Rights Issue we have announced 
will strengthen further our capital 
ratios. We propose to raise, on a fully 
underwritten basis, approximately 
US$17.7 billion of equity which  
will increase our capital ratios by  
150 basis points, strengthening the 
core equity tier 1 ratio to 8.5 per cent 
and the tier 1 ratio to 9.8 per cent,  
both on a pro forma basis as at  
31 December 2008. 

Over the past 12 months, many of our 
competitors have received significant 
government capital injections – 
something we said we could not 
envisage – or have raised capital from 
shareholders and other investors. 
Higher regulatory capital requirements, 
in part from the effect of the economic 
downturn on capital requirements 
under the Basel II regime, as well  
as changing market sentiment on 
appropriate levels of leverage, have 
also raised expectations regarding 
capital levels. We are determined that 
HSBC should maintain its signature 
financial strength and we are now 
raising the top of our target range for 
our tier 1 ratio so that the range will  
be from 7.5 per cent to 10 per cent.

Group Chairman’s Statement | HSBC Holdings plc Annual Review 2008   7

Planned internal capital generation 
remains strong and this capital raising 
will enhance our ability to deal with  
the impact of an uncertain economic 
environment and to respond to 
unforeseen events. Importantly, it will 
also give us options with respect to 
opportunities which we believe will 
present themselves to those with 
superior financial strength. These  
may involve organic investment in the 
continued taking of market share from 
more capital-constrained competitors. 
There may also be opportunities to 
grow through targeted acquisitions by 
taking advantage of attractive valuations 
where the opportunities in question 
align with our strategy and the risks  
are understood.

Culture and compensation
We believe in the profound importance 
of culture and ethics in business. 
HSBC’s longstanding traditions of 
financial strength, long-term customer 
relationships, and conservative 
management are as important today  
as ever. They have not always been 
fashionable and we have not always 
been perfect. One of the consequences 
of the crisis – and rightly – is that we 
are going to see a fundamental 
re-evaluation of the rules and regulations 
that govern our business. But we 
should remember that no amount of 
rules and regulation will be sufficient  
if the culture does not encourage 
people to do the right thing. It is the 
responsibility of boards to supervise 
and management to embed a 
sustainable culture into the very fibre 
of the organisation. For HSBC, there  
is nothing more important. 

We also intend to play our part in 
rebuilding public trust in our industry. 
This means we must be willing to take 
part in and shape the debate on how 
our industry should evolve in the 
coming years, based on the lessons 
which must be learnt from this crisis. 
In particular, we strongly believe that 
the industry must respond to the 
requirement for a more sober and 
reasonable approach to compensation. 
At HSBC, we are committed to the 
principle of sensible market-related 
pay, structured to align executive 
actions with long-term shareholder 
interests. A small number of individuals 

in a market system will inevitably 
receive compensation that is high in 
absolute terms, but this must be 
genuinely linked to long-term shareholder 
interests. It is clear that the banking 
industry got it wrong in the go-go 
years: we will play our part in helping 
the industry respond appropriately to 
the new realities.

It is right, therefore, that in HSBC’s 
case, I outline our present position.  
As Chairman, I elected in 2007 to no 
longer receive any cash bonus award; 
any variable compensation would be 
delivered through performance share 
awards – which would only vest if 
performance hurdles are met. No 
performance share awards will be 
made in the Group in respect of 2008. 
Mike Geoghegan, Group Chief 
Executive, Stuart Gulliver, Chief 
Executive of Global Banking and Markets 
and HSBC Global Asset Management, 
and Douglas Flint, Group Finance 
Director have asked the Remuneration

 US$17.7b

equity to be raised in Rights Issue

Committee not to consider them for 
any bonus award for 2008. No cash 
bonus award will be made to any 
executive Director for 2008. Full details 
on Directors’ remuneration can be 
found in the Annual Report.

Learning the lessons 
We are living through a genuinely 
global crisis; it cannot be solved by  
one nation alone. Governments need 
to work together with our industry  
to tackle the root causes of the crisis, 
while maintaining the open, globalised 
markets that have helped spread 
prosperity in the last two decades. 
Protectionism, both in trade and in 
capital flows, is a threat and in all its 
forms must be resisted.

We must also urgently improve 
governance and regulation to create  
a more stable financial framework.  
The globalisation of financial markets 
contrasts sharply with the domestic 
agenda of the regulatory regimes  

that underpin it. We support 
intergovernmental efforts to enhance 
the co-ordination of regulatory 
oversight, since we believe that this  
is essential to the stable development 
of the international capital markets for 
the benefit of the common good.

Continued economic strain 
The coming 12 months will be difficult. 
We expect parts of Asia, the Middle 
East and Latin America to continue to 
outperform Western economies, but to 
be constrained by the global downturn.

We see unemployment rising through 
2009 into 2010 in both the US and the 
UK, together with continuing declines 
in housing markets. We should 
remember that the US is the driver of 
the global economy and global growth 
depends on the US recovery. 

We remain confident that HSBC is 
well-placed in today’s environment and 
that our strength leads to opportunity. 
Our strategy has served HSBC well and 
positions it for long-term growth with 
attractive returns. HSBC continues  
to combine its position as the world’s 
leading emerging markets bank with 
an extensive international network 
across both developed and faster 
growing markets. At the same time,  
as the financial system exhibits stress, 
our competitive position is improving 
as the capacity and capabilities of 
financial institutions are constrained  
by lack of capital and funding; many  
of them are also focusing more on  
their domestic markets.

Further strengthening our capital base 
will enhance our ability to deal with  
the impact of an uncertain economic 
environment and to respond to 
unforeseen events, as well as giving  
us options regarding opportunities 
which will undoubtedly present 
themselves to those with superior 
financial strength.

Stephen Green
Group Chairman
2 March 2009

8   HSBC Holdings plc Annual Review 2008

Operating Environment and Strategy

Three global trends are shaping the 
world in the 21st century, and we  
are shaping HSBC’s business to take 
advantage of the opportunities  
they present. 

Our world view

GDP growth rates of HSBC’s major markets

Brazil 

China, Mainland 

Hong Kong SAR 

India 

Mexico 

UK 

United Arab Emirates 

USA 

Sources: National statistics agencies

* Forecast by HSBC’s Economic Research Department

2007 (%) 

5.7 
11.9 
6.4 
9.3 
3.2 
3.0 
5.2 
2.0 

2008 (%)

5.1 
9.0 
2.5
7.7* 
1.3
0.7
7.0*
1.1 

Proportion of world population 
60 years or over: 1950-2050

%

25

20

15

10

5

0

22

11

8

1950 2007 2050

Source: UN World Population Ageing survey 2007

World growth driven by  
emerging markets
Over the past 15 years, emerging 
markets have grown significantly  
faster than developed markets. Despite 
today’s economic turmoil,  
this is a trend we expect to continue 
over the longer term. Two-thirds of  
the world’s growth in the next 20 years 
is forecast to come from emerging 
markets. As a result, we are seeing  
a fundamental rebalancing of the  
world economy towards the emerging 
markets, especially Asia. 

World trade to grow faster  
than world GDP
Although in the short-term, trade is 
likely to slow as a consequence of the 
global economic downturn, we expect 
it to recover quickly when economies 
begin to grow again. Increasing trade 
has been the engine of economic 
prosperity over recent decades and  
a major source of business growth;  
we expect this to continue in the 
post-crisis world, although the direction 
of trade flows may change. 

Longevity increasing  
across the world
The number of people aged 60 and 
over has been increasing dramatically. 
That people are living longer is a  
good thing. Longevity also raises 
questions about how longer periods  
in retirement can and should be funded 
– by governments and by individuals.  
The current economic crisis is 
challenging existing attitudes to risk and 
savings, as assets intended to support 
retirement have fallen in value. 
Nevertheless, the need for retirement 
savings will remain. 

 
 
 
 
 
 
 
 
 
 
 
Operating Environment and Strategy | HSBC Holdings plc Annual Review 2008   9

Our strategy

Our heritage

Our strategy

Our execution

Asian trade origins

Deep roots in many countries

International culture

Invest primarily in faster growing 
emerging markets

Joining up for our customers

Joining up for our people

Focus businesses on international 
connectivity and scale advantages

Joining up through our technology

Financial strength

Maintaining financial strength

HSBC was founded 144 years ago to 
finance trade between Asia and the 
West. Within a year of our founding, 
we were operating in 12 countries,  
so we have been international from  
our very beginnings. This international 
culture has been one of our most 
distinctive features throughout our 
history. Another is our constant 
emphasis on financial strength, which 
has stood us in good stead through 
many crises.

We will build on our strengths – 
international connectivity and scale –  
to develop our business. Corporate 
clients, and commercial and individual 
customers all appreciate our ability  
to serve them across borders.

With over 325,000 employees 
speaking more than 100 languages  
and working in 9,500 offices, joining 
up the company for the benefit of our 
customers and shareholders will be 
key to success. 

We are using technology to connect 
our operations so we can serve 
customers seamlessly across borders. 
We are investing in ‘best in class’ 
systems that we can roll out around 
the world, saving costs.

We are connecting colleagues to 
engage them in delivering our strategy.

10   HSBC Holdings plc Annual Review 2008 | Operating Environment and Strategy

Our strategy in action

1. UK 

13. Poland

2. France 

3. Switzerland 

5. China

6. Hong Kong SAR

7. Taiwan

11. Middle East

8. India

9. Vietnam

10. Indonesia

Key

Mature economies
USA, Canada, Japan, Australia, New Zealand, 
EU15, Switzerland, Malta
Faster growing economies

4. USA

12. Mexico

1. UK 

13. Poland

2. France 

3. Switzerland 

5. China

6. Hong Kong SAR

7. Taiwan

11. Middle East

8. India

9. Vietnam

10. Indonesia

4. USA

12. Mexico

Operating Environment and Strategy | HSBC Holdings plc Annual Review 2008   11

Key events of 2008

Mature economies

1. UK: HSBC announced £15 billion of 
new mortgages in 2009, building on the 
success of the RateMatcher promotion 
to attract quality customers facing 
interest rate resets.

2. France: we sold seven regional  
banks that were not core to our business, 
realising a profit of US$2.4 billion.

3. Switzerland: HSBC Private Bank 
was ranked second overall in the global 
private bank category by Euromoney.

4. USA: we reduced our exposure  
to the sub-prime sector, followed by  
a decision in early 2009 to close the 
majority of the HFC and Beneficial 
branch network and to cease to write 
new consumer lending business.

Faster growing economies

5. China: we opened 29 new outlets, 
consolidating our position as the largest 
foreign bank in the country; HSBC also 
opened two rural bank branches; HSBC 
Private Bank opened offices in 
Guangzhou, Shanghai and Beijing.

6. Hong Kong SAR: HK$4 billion in 
loans has been committed to small and 
medium-sized businesses from HSBC’s 
new US$5 billion global working capital 
fund. Initiatives have also been launched 
in the UK, France and Malta.

7. Taiwan: we acquired the business  
of The Chinese Bank, adding over one 
million customers to our network.

8. India: HSBC acquired IL&FS 
Investsmart Limited, a leading retail 
brokerage, giving us access to a market 
of 20 million retail investors. 

9. Vietnam: HSBC was the first foreign 
bank to take a 20% stake in a local bank, 
Techcombank, having gained special 
approval to go beyond the foreign 
ownership cap of 15%; and we also 
obtained approval to establish a wholly 
foreign-owned bank.

10. Indonesia: we agreed to acquire  
a controlling stake in Bank Ekonomi  
for US$608 million, subject to  
regulatory approval.

11. Middle East: HSBC Amanah, the 
Group’s Islamic banking arm, marked its 
10th anniversary. It now serves 700,000 
customers in more than 20 countries 
and continues to extend the products 
available with the launch of a shariah-
compliant savings account.

12. Mexico: we opened a Latin American 
regional office in Mexico City to align our 
regional strategy and business processes 
more closely with our customers’ needs.

13. Poland: we entered the retail banking 
market with the launch of HSBC Premier, 
a service extended to five other countries, 
taking the total to 41.

 
12   HSBC Holdings plc Annual Review 2008 

Group Chief Executive’s 
Business Review

The world today faces exceptionally 
challenging economic 
circumstances. 2008 was a very 
difficult year for the financial 
sector, and 2009 will be no less so, 
as the global downturn intensifies.

We have always talked openly about 
the challenges of the environment  
we operate in, rather than how we 
would like it to be. Today those 
challenges are many. We saw the 
downturn coming early, so we were 
able to position ourselves for it early. 
This has offered us some protection  
in the current turmoil, as have HSBC’s 
trademark strengths of diversification, 
financial strength and self-funding.  
No one market accounts for more  
than a quarter of our total revenues.

All business lines except Personal 
Financial Services, and all regions 
except North America, were profitable 
in 2008. Many of our businesses  
have delivered strong results, despite 
very tough market conditions, and 
these offset the ongoing difficulties  
in the US business which the Group 
Chairman has mentioned. 

Profits in Europe were US$10.9 billion, 
up 26 per cent. The results included  
a number of acquisition gains, and  
fair value gains on own debt, which 
were offset by write-downs in Global 
Banking and Markets. There was 
underlying growth in Personal Financial 
Services and Private Banking.

Asia produced pre-tax profits of  
some US$11.9 billion, 11 per cent 
down on a reported basis from the 
record performance of 2007, which 
had benefited from very strong equity 
market-based revenues and dilution 
gains from our mainland China and 
other associates. 

Pre-tax profits in Latin America were 
US$2 billion, down by 6 per cent, as  
a result of higher impairment changes. 
We also reported a gain of US$6.6 
billion on the fair value on own debt. 
As this will be reversed in later years, 
we consider it a special item and it  
is not attributed to any business line.

Profits in Hong Kong declined by  
26 per cent to US$5.5 billion from 
2007’s record levels, mainly reflecting 
lower wealth management and 
insurance income in the deteriorating 
economic climate, in addition to 
impairment charges on some 
investments arising from sharp falls  
in equity market prices.

Outside Hong Kong, the rest of 
Asia-Pacific (including the Middle 
East), grew pre-tax profits by 27 per 
cent to US$6.5 billion on an underlying 
basis. Many individual markets 
performed strongly, with profits in 
India some 26 per cent stronger at 
US$666 million, and our mainland 
China operations grew 64 per cent  
to US$319 million (excluding income 
from associates and dilution gains). 
Our operations in the Middle East 
increased pre-tax profits by  
US$439 million, or 34 per cent,  
to US$1.7 billion. 

Protecting our business and 
supporting our customers in 
challenging times
Although we were prepared for a 
significant global slowdown, it became 
clear last year that some markets  
were facing financial meltdown, driven 
by a lack of confidence in financial 
institutions not seen before. What 
began as a financial crisis has turned 
into a broader economic crisis that  
will affect virtually every economy  
in the world.

In this environment, we have taken 
measures to protect the business. 
Early on, we introduced more 
conservative lending criteria, for 
example, tightening loan-to-value ratios 
in the UK and reducing unsecured 
lending. In 2008, we continued to 
focus our attention on the core banking 
principles that are fundamental to 
HSBC. Maintaining our capital strength 
and our conservative advances-to-
deposits ratio of 84 per cent enables 
us to be self-funding. We are working 
hard to reduce non-core wholesale 
Global Banking and Markets assets 
and US-based sub-prime consumer 

 “In 2008, we continued to focus our attention 

on the core banking principles that are 
fundamental to HSBC. Maintaining our capital 
strength and our conservative advances-to-
deposits ratio of 84 per cent enables us to be 
self-funding... In many of our businesses, we saw 
a flight to quality from banks badly affected by 
the crisis and, in many markets, we have helped 

provide liquidity to the interbank market.“

assets. We are increasing liquidity  
and managing our risk-weighted  
assets carefully to protect our capital 
position. In many of our businesses, 
we saw a flight to quality from banks 
badly affected by the crisis and, in 
many markets, we have helped provide 
liquidity to the interbank market.

I would like to emphasise that HSBC 
remains very much open for business. 
Our strong and diversified deposit 
base means we can continue to lend 
when our competitors are withdrawing. 
With the exception of North America, 
HSBC grew its lending in support of 
customers strongly in all regions in 
2008. In our key markets of the UK  
and Hong Kong, we grew personal  
and commercial lending by 12 per cent 
and 11 per cent respectively, on an 
underlying basis. In the UK, where  
we called the top of the market and 
reduced our lending in 2006, we  
came back into the market to assist 
customers and almost doubled our 
gross mortgage lending in 2008 to  
£17 billion. In the Hong Kong SAR, 
savings and deposit balances grew 
strongly, as did customer lending, 
particularly in mortgages, cards and 
commercial lending. We are focusing 
all our lending growth carefully,  
to maintain high asset quality and  
to support our customers across  
the world.

We are also supporting customers  
and expanding lending responsibly, 
growing deposits and lending, by  
15 and 10 per cent respectively on  
an underlying basis. To provide extra 
support to smaller companies at a  
time when credit is scarce, we have 
established a US$5 billion global  
small and medium-sized enterprise 
fund to support this important 
customer segment. 

14   HSBC Holdings plc Annual Review 2008 | Group Chief Executive’s Business Review 

Commercial  
Banking

Pre-tax profit

 US$7,194m

Contribution to Group

77.3%

Maintained profitability despite 
difficult economic climate
Commercial Banking continues to  
be the jewel in the crown for HSBC. 
We have the broadest and best 
commercial banking franchise in  
the world, and our strengths as an 
international bank remain a compelling 
proposition for our customers.

In 2008, Commercial Banking profit 
before tax was modestly up on 2007  
at US$7.2 billion, as strong revenue 
growth of 10 per cent more than offset 
the rise in loan impairments. To maintain 
our profitability in such a difficult year 
is a significant achievement. 

Our international connectivity is  
driving increasing revenues. We grew 
international revenues – trade and 
supply chain, and foreign exchange 
services – by a third. Our Global Links 
cross-border referral system helped  
us conclude over 5,600 transactions – 
almost double the volume in 2007 – 
with an aggregate transaction value  
of over US$11 billion.

US$5 billion backing for SMEs

Many small and medium-sized 
enterprises are finding sources 
of funds hard to come by in this 
economic downturn, as many  
banks are reining in lending. 

We have shown our commitment to 
this important segment by increasing 
lending by our commercial banking 
business, and by launching a US$5 
billion fund in 2008 to provide support 
to these companies. 

Photo: A valued customer of HSBC for  
21 years, Tai Sang, a retailer and wholesaler 
of dried seafood in the Western District of 
Hong Kong, has taken advantage of the  
new SME fund. 

Group Chief Executive’s Business Review | HSBC Holdings plc Annual Review 2008   15

Commercial Banking highlights

Personal Financial Services highlights

  Customer numbers grew to 2.9 million.

  HSBC remains open for business, growing 

both lending and customer accounts.

International connectivity is a key strength: 
emerging markets contributed over half  
of pre-tax profits on an underlying basis.

  Cross-border referrals nearly doubled  

to 5,600.

  Nearly half a million customers joined 
HSBC Premier, our service for mass 
affluent clients.

  We attracted £5.4 billion of high quality 

mortgage business in the UK.

  We saw strong customer account growth  

of 13 per cent.

  Discontinuing US branch-based consumer 
lending originations, as weakness persists.

Personal  
Financial Services

Pre-tax loss

 (US$10,974m)

Contribution to Group

 ( 117.9%)

North America drives loss before 
tax, reasonable performance in 
other markets 
Overall, our Personal Financial Services 
business reported a loss before tax  
of US$11 billion in 2008, driven by  
loan impairment charges and a 
goodwill impairment charge related  
to North America.

Excluding the North America business, 
Personal Financial Services remained 
profitable and we maintained revenue 
at 2007 levels despite pressure on 
interest margins and on fee income. 
Low interest rates are affecting savers, 
and the economics of running branch 
networks become more challenging 
in a low interest-rate environment. 

We continued to focus on serving 
affluent customers who value the 
unique international banking and 
wealth management services HSBC 
can provide. We grew our HSBC 
Premier client base to 2.6 million 
customers, up 22 per cent on 2007. 
Eight out of 10 net new Premier clients 
were new to HSBC. We achieve 
average income of US$2,000 per 
Premier customer and our proposition 
clearly meets the needs of affluent, 
internationally mobile customers.  
We launched Premier in six new 
markets, taking the total to 41. 

In Europe, our Personal Financial 
Services business performance was 
resilient. Performance was solid in the 
UK, where we continued to strengthen 
our position in the mortgage market 
with the launch of a RateMatcher 
promotion to attract quality customers 
facing interest rate resets. This 
promotion resulted in new business 
totalling £5.4 billion, whose quality can 
be seen in the low loan-to-value ratios 
which averaged 59 per cent. We have 
established a £15 billion mortgage  
fund in the UK for 2009 to build on  
this success. 

Fee income fell in most regions due  
to a lack of confidence in investments, 
which resulted in lower fees from  
retail securities and investments.

HSBC Finance Corporation
The satisfactory performance of our 
Personal Financial Services businesses 
outside the US was obscured by 
substantial losses in HSBC Finance in 
the US. Loan impairment charges and 
other credit risk provisions in the US 
were US$15.9 billion, and we incurred 
a goodwill impairment charge of 
US$10.6 billion, representing all of our 
remaining North America Personal 
Financial Services goodwill. In these 
tough times, we must be, and we are, 
prepared to take tough action to work 
through this troubled business. 

 
16   HSBC Holdings plc Annual Review 2008 | Group Chief Executive’s Business Review

£15 billion of new mortgages to  
support UK homeowners

Despite the credit crunch, HSBC 
remains open for business, with 
the willingness and the funds to 
lend to customers. We demonstrated 
this commitment in the UK by 
making available up to £15 billion of 
new residential mortgages in 2009.

This initiative builds on our successful 
RateMatcher campaign in 2008, which 
allowed homeowners to switch to 
HSBC while maintaining their existing 
mortgage rates. During 2008, we 
almost doubled our lending to mortgage 
customers in the UK, while maintaining 
high credit quality.

As the Chairman has said, the  
US economy deteriorated severely 
towards the end of 2008. Although  
it serves a large part of the population, 
it is clear that the sub-prime mortgage 
refinance model no longer operates 
effectively. Due to the lack of home 
equity, the deteriorating outlook for 
house price appreciation and very 
limited refinancing opportunities 
available to this customer segment  
in the near future, we will cease to 
write new consumer finance business 
through the HFC and Beneficial  
brands in the US, and will concentrate 
on running-off the outstanding real 
estate-secured and unsecured 
portfolio of US$62 billion. 

As a result, we will close the majority 
of the HFC and Beneficial-branded  
US branch network, regrettably with 
the loss of 6,100 jobs. This will result  
in a restructuring charge of US$265 
million in the first half of 2009, 
inclusive of closure costs and non-cash 
charges, and annualised cost savings 
of approximately US$700 million. 

With downside risks for unemployment 
and residential real estate in the US, 
we expect credit provisioning to remain 
elevated and operating losses to 
continue in 2009 and 2010. 

With the future of sub-prime finance  
in the US uncertain, we no longer 
consider sub-prime finance in the  
US to be a core business to HSBC.  
We continue to make strenuous efforts 
to help customers in financial difficulty 
and avoid foreclosure. We modified 
almost 100,000 loans in 2008 and  
our foreclosure rate only increased  
slightly, despite the deterioration in  
the economy.

As the Chairman has said, we remain 
committed to the US. HSBC will 
continue to offer card finance, with  
the majority of assets held and funded 
through HSBC Bank USA. The personal 
finance operations of HSBC Bank USA, 
including its network of retail branches, 
are also unaffected by this decision.

 Group Chief Executive’s Business Review | HSBC Holdings plc Annual Review 2008   17

Global Banking  
and Markets

Pre-tax profit

 US$3,483m

Contribution to Group

37.4% 

Global Banking and Markets posted 
pre-tax profits of US$3.5 billion.  
This performance reflects the success of 
our emerging markets-led and financing-
focused strategy, introduced in 2006, 
which is creating a leading wholesale 
bank offering global connectivity and a 
sophisticated range of services. 

Global Banking and Markets’ revenues 
were affected by US$6.1 billion in 
write-downs, of which US$5.4 billion 
were in respect of credit trading, 

leveraged and acquisition financing 
positions and monoline credit 
exposures, and US$0.7 billion were 
impairments on available-for-sale 
asset-backed securities and holdings 
of debt and preferred shares of 
financial institutions.

Our focus on connecting emerging  
and developed markets has helped us 
grow profits from emerging markets, 
which now contribute two-thirds  
of Global Banking and Markets’ profit 
before tax, up from a half in 2006.

Core businesses such as foreign 
exchange, Rates, Balance Sheet 
Management and Financing and Equity 
Capital Markets achieved record 
revenues. Foreign exchange revenues 
rose to a record US$3.8 billion due to 
increased market volatility and higher 
levels of customer activity, with 
notably strong performance in Europe 
and the rest of Asia-Pacific.

Robust growth in Global Banking was 
driven by improved margins in the 
credit and lending business, as well  
as substantial gains on credit default 
swaps in certain portfolios. 

Loan impairment charges and other 
credit risk provisions rose to US$1.5 
billion, reflecting the deteriorating 
credit environment as well as a number 
of bank failures in 2008.

Global Transaction Banking generated 
revenues of US$9.1 billion across 
Commercial Banking and Global 
Banking and Markets, an increase of  
7 per cent over 2007. Trade and Supply 
Chain, and Securities Services performed 
strongly, with growth of 29 per cent 
and 10 per cent respectively, notably  
in Asia-Pacific and the Middle East. 
Payments and Cash Management 
revenues remained robust, in spite  
of global interest rate cuts.

We recognised impairment losses  
of US$279 million in relation to our 
portfolio of securities held available for 
sale during 2008, although the value  
of these securities declined by some 
US$16.5 billion. The significant 
difference between these figures 
reflects illiquidity for all asset-backed 
securities, and the low level of 
impairment losses reflects the seniority 
of the tranches held by HSBC. Please 
see the Annual Report and Accounts 
2008 for more details.

Dealing in developing markets

Our Global Banking and Markets 
business is uniquely able to  
connect clients in developed  
and emerging markets. 

HSBC’s dealing room in India’s 
commercial capital, Mumbai (left), 
provides clients with access to  
local and international financing.  
Our team have pioneered a number  
of transactions in the Indian markets, 
including the first Indian rupee 
supranational issuance for the Asian 
Development Bank; the first bond for 
an Indian bank in a developing market 
for the State Bank of India, and the  
first Islamic financing for an Indian 
company in international markets. 

 
18   HSBC Holdings plc Annual Review 2008 | Group Chief Executive’s Business Review

HSBC Private Bank opens  
doors for clients

HSBC Private Bank launched a new 
global advertising campaign in 
February 2009 under the strapline 
‘The world’s private bank’. 

HSBC Private Bank has a unique ability 
to connect high net worth clients 
internationally and offers a full range of 
sophisticated investment opportunities 
and services. The campaign, which 
features red doorways throughout, 
highlights the bank’s ability to open 
doors for clients across borders. 

Euromoney ranked HSBC Private Bank  
the number one private bank in Asia 
and the Middle East in 2008, and 
number two globally.

Private Banking

Pre-tax profit

 US$1,447m

Contribution to Group

 15.6% 

A leading international private bank
In a world where the private banking 
industry saw major reductions in 
overall assets, HSBC Private Bank 
continued to perform strongly. Pre-tax 
profit held up well at just 4 per cent 
below 2007’s record figure. Strong 
revenue growth in Europe, especially  
in Switzerland and the UK, was offset 
by reduced trading income in Asia, 

lower fee income, higher staff costs, 
and higher loan impairment charges 
and other credit risk provisions. 

Client assets decreased by 16 per cent 
to US$352 billion, despite strong net 
new money flow of US$24 billion, of 
which US$16.5 billion was in Europe. 
The decline in market values in all 
regions was the major reason for this 
decline. Although total client assets 
under management fell as a result of 
economic conditions, we attracted  
net new money of US$30 billion. 
Intra-Group referrals resulted in 
US$6.8 billion of net new money, 
compared with US$5.7 billion in 2007. 

We continued to build our Private 
Banking franchise, opening offices in 
Guangzhou, Shanghai and Beijing  
in mainland China, and expanding our 
domestic business in other emerging 
markets, especially India, Panama  
and Brazil.

 
 Group Chief Executive’s Business Review | HSBC Holdings plc Annual Review 2008   19

Global Banking and Markets highlights

Private Banking highlights

  Emerging markets contributed two-thirds  

  Named the world’s second best private 

of profits before tax. 

bank by Euromoney.

  Record revenues achieved in foreign exchange, 

  Attracted strong net new money flows  

Rates, Balance Sheet Management, and 
Financing and Equity Capital Markets.

of US$24 billion, although client assets fell 
as a result of the decline in market values.

  Global Transaction Banking revenues in 

  Opened three offices in mainland China.

Global Banking and Markets, and 
Commercial Banking increased 7 per cent.

  Plans to open in Russia in 2009.

  Won key industry awards including ‘Best 

Emerging Markets Bank’ from Euromoney.

customers strongly in 2008. However, 
the general lack of international lending 
is a cause for concern, and will put 
further pressure on the availability of 
credit, especially in emerging markets.

As the Chairman has outlined, the 
outcome for 2009 is extremely hard  
to predict. In these challenging times, 
we are focusing on staying close to our 
loyal customers. We will concentrate 
on the opportunities our scale, 
international connectivity and emerging 
market dominance provide to do 
profitable, responsible business, 
despite the downturn. I am pleased to 
report that our business performance 
in January 2009 has been strong, and 
ahead of our expectations.

Michael Geoghegan
Group Chief Executive
2 March 2009

Insurance – strong premium 
growth but profits affected by 
reduced investment income
We signalled our intention to grow 
Insurance to become a more 
significant contributor to the Group’s 
profits. In 2008, pre-tax profits totalled 
US$2.6 billion, a decline of 19 per cent, 
driven by lower investment returns  
and a reduced contribution from  
Ping An due to the Fortis impairment.  
Both Latin America and North America 
achieved higher profits than in 2007. 
Premiums grew by 20 per cent to 
US$11 billion, proving the resilience  
of the bancassurance model in all 
regions. In Asia, we continued to build 
our insurance franchise, opening 
businesses in both India and Korea.

Joining up the Company
Our customers rightly expect a 
consistently high quality of service 
wherever they deal with us around  
the world, consistent with our ranking 
as the number 1 financial brand.  
Our programme to ‘join up’ HSBC aims  
to make the brand promise a reality. 
Now in its third year, the positive 
results of ‘Joining up the Company’ 
can be seen in many of our businesses 
– in Global Links referrals, Private 
Banking and Premier growth. We are 
also two years into a five-year plan to 
develop and deploy common systems 
throughout the Group under the  
‘One HSBC’ banner. This programme 
is core to ‘Joining up the Company’.  
It is delivering higher quality IT and 
operations at lower cost across the 
Group. It allows us to service individual 

and corporate customer needs 
seamlessly across borders. It means 
we can deliver a consistently  
high-quality customer experience.

We cannot join up the Company 
without joining up our people – my 
colleagues who deliver on our brand 
promise to our customers every day. 
Throughout the year, the Group 
Chairman and I visit almost half of  
the markets in which we operate.  
We know from the many colleagues 
we meet how difficult 2008 has been 
for them, as they have tried to support 
our customers and our business 
through the turmoil. I would like to 
thank them for their commitment and 
hard work through these tough times. 
It is a measure of the strength of this 
company that employee engagement, 
as recorded in our annual employee 
survey, rose to a new high in 2008  
and exceeds both global and sector 
norms. As 93 per cent of colleagues 
completed the survey, this is a 
tremendous accolade and we are 
privileged to have such talented  
and loyal employees.

Operating outlook for 2009
Banks are a leveraged play on the 
economies they serve and, thus,  
are a reflection of their customers’ 
success. With most developed 
markets in recession, and emerging 
markets slowing sharply, we are 
seeing increased levels of stress in 
both consumer and commercial books.  
With the exception of North America, 
HSBC grew its lending in support of 

20   HSBC Holdings plc Annual Review 2008

Monitoring our Performance  
and Managing our Risk

Key performance indicators
HSBC uses financial and non-
financial measures, known as 
key performance indicators, 
to track the Group’s progress 
against its objectives. These 
are summarised below:

Financial key performance 
indicators
Revenue growth is an important 
guide to HSBC’s success in generating 
income.

Revenue mix, the distribution of our 
revenues between net interest income,  
net fee income and other revenues, 
helps management make business 
investment decisions.

The cost efficiency ratio measures 
the quantity of financial resources  
used to generate revenue. 
Management uses this measure  
to assess the productivity of our 
systems and people.

Credit performance as measured by 
risk-adjusted margin is an important 
measure that assesses whether credit 
is correctly priced.

Return on average invested capital 
measures the return on the capital 
investment made in the business, 
allowing management to benchmark 
HSBC against competitors. 

HSBC aims to deliver sustained 
dividend per share growth for its 
shareholders. The total dividend in 
respect of 2008 amounted to US$0.64, 
a reduction of 29 per cent on 2007, 
reflecting the decline in profitability, 
prevailing business conditions and 
capital requirements.

Basic earnings per share shows  
the level of earnings generated per 
ordinary share, and is one of two key 
performance indicators used to  
reward employees. 

In 2008, Commercial Banking met its 
target of a seven-point margin over its 
competitors, while Personal Financial 
Services missed its increased target  
by only a small margin.

HSBC was named the number one 
banking brand in 2008 by Brand 
Finance, and we track brand 
perception among customers in all 
our major markets. Surveys conducted 
in 2008 by independent organisations 
recorded scores of 9 and 6 ahead of 
the competitor average for Personal 
Financial Services and Commercial 
Banking, respectively. New benchmarks 
have been set for 2009 to reflect the 
changed market environment. 

IT performance and systems 
reliability are key to our ability to 
meet customer needs. We track the 
number of transactions processed,  
and the reliability and resilience of our 
systems measured in terms of service 
availability targets. In 2008, although 
internet transactions unexpectedly 
decreased, self-service transactions 
increased to just under 2.5 billion.  
IT services met or exceeded availability 
targets at least 98 per cent of the  
time in 2008 across our various 
geographical regions.

Return on average total 
shareholders’ equity measures  
the return on average shareholders’ 
investment in the business and allows 
us to benchmark the Group’s 
performance against competitors  
and internal targets.

Total shareholder return is a 
measure that calculates the overall 
return to shareholders on their 
investment in HSBC, taking into 
account the growth in share value and 
dividend income over one-, three- and 
five-year periods. This is the second 
key performance indicator used in 
rewarding employees.

Non-financial key performance 
indicators 
The link between employee 
engagement and customer 
satisfaction is well established, which 
is why we track employee engagement. 
In 2008, we conducted our second 
Global People Survey, covering our 
entire permanent workforce. The 
participation rate of 93 per cent was  
5 percentage points higher than in 
2007, and employee engagement  
rose from 60 per cent to 67 per cent, 
above global and sector norms.

Customer satisfaction is an 
important driver of business growth, 
and HSBC uses a consistent measure 
of customer recommendation to 
improve its Personal Financial Services 
and Commercial Banking services.  
We regularly conduct customer 
satisfaction surveys, and the results 
are benchmarked against competitors.  

Monitoring our Performance and Managing our Risk | HSBC Holdings plc Annual Review 2008   21

Risk 
All banking activities involve 
risk and our Risk Management 
Framework allows us to analyse, 
evaluate and manage the risks 
inherent in our business. Our 
principal risk categories are 
highlighted here.

Credit risk
Credit risk is the risk of financial loss  
if a customer or counterparty fails to 
meet an obligation under a contract.  
It arises mainly from direct lending, 
trade finance and leasing business, but 
also from products such as guarantees, 
credit derivatives and debt securities. 
Our governance structures and control 
frameworks are designed for all stages 
of economic and financial cycles, 
including the current challenging 
environment. 

Liquidity and funding risk
The objective of HSBC’s liquidity and 
funding management framework is to 
ensure the Group can meet its funding 
commitments when they are due, and 
respond quickly to unforeseen liquidity 
requirements. HSBC maintains a 
diversified and stable funding base, 
augmented by wholesale funding 
and diversified portfolios of highly 
liquid assets. 

Market risk
We use a range of tools to manage 
and control market risk exposures so 
that we optimise return on risk while 
maintaining a market profile consistent 
with HSBC’s status as one of the 
world’s largest banking and financial 
services organisations. 

Operational risk
Operational risk is inherent in every 
business, and includes the risk of  
loss arising from fraud, unauthorised 

activities, error, omission, inefficiency, 
systems failure or from external 
events. In each of our subsidiaries, 
managers are responsible for 
maintaining an acceptable level of 
internal control in line with the scale  
of their operations. 

Reputational risk
Safeguarding HSBC’s reputation is  
of paramount importance to our 
continued prosperity as it helps to 
attract clients to HSBC. Our good 
reputation depends upon the way we 
conduct our business and we regularly 
review policies and procedures to 
ensure they safeguard against 
reputational and operational risks. 

Insurance risk
The principal insurance risk HSBC 
faces is that the cost of claims,  
along with the cost of acquiring and 
administering business, may exceed 
the aggregate amount of premiums 
received and investment income. 

Pension risk
HSBC operates a number of pension 
schemes throughout the world.  
The primary risks are that investments 
deliver returns below that required  
to provide the projected benefits,  
that interest rates or inflation cause  
an increase in scheme liabilities,  
or that scheme members live longer 
than expected, causing a deficit in  
the plans. 

Sustainability risk
Sustainability risk arises from the 
provision of financial services to 
companies or projects which run 
counter to the needs of sustainable 
development, in effect when the 
environmental and social effects 
outweigh economic benefits. 

 
22   HSBC Holdings plc Annual Review 2008

Sustainability

HSBC believes that our long-term 
success depends on having a 
sustainable business model; and 
the importance of this has been 
highlighted by the financial crisis. 
That model has four interlinked 
elements. 

The first is to achieve sustainable 
profits for our shareholders, 
underpinned by good governance. 
The second is to maintain enduring 
relationships with customers. The 
third is to ensure we have high quality, 
committed staff who deliver the 
corporate strategy. The final 
component to sustainability is  
our commitment to managing the 
social and environmental impact  
of our business. We believe that,  
by taking this approach, we can 
provide shared value both for our 
business and for society as a whole.

This Annual Review outlines how we 
are building our business to achieve 
returns for shareholders by serving our 
customers responsibly, with integrity 
and fairness. It also underlines how our 
employees play a key part in our 
success in achieving these goals.

This chapter briefly covers how we  
are meeting the fourth element of our 
commitment to sustainability through 
the work we do to manage our social 
and environmental impact.

Climate change and the shift to a 
lower carbon economy
During 2008, we continued to develop 
our response to the challenges and 
opportunities of climate change.

We adopted the Climate Principles,  
the first voluntary global framework for 
the financial services sector on climate 
change. The Principles align with, and 

 US$100m

Five-year commitment to the  
HSBC Climate Partnership

build on, existing initiatives to develop  
a consistent and effective approach  
to addressing climate change across 
the full range of financial products  
and services. 

Within our business, we established  
a Climate Team which brings together 
representatives from different parts  
of HSBC to maximise the opportunities 
presented by a move to a low carbon 
economy. That expertise on climate 
change has been reinforced by the 
work of the HSBC Climate Change 
Centre of Excellence in London and 
Bangalore, India. The centre researches 
the latest economic, regulatory and 
political developments in the field  
and so helps HSBC respond to these 
developments and seize any 
opportunities they present. 

We also continue to develop products 
that help customers take account of 
climate change in their investments. 
These include the HSBC Climate 
Change Benchmark Index, which is  
an investable index that tracks the 
performance of companies generating 
at least 10 per cent of their revenue 
from products and services that address 
climate change. 

Managing the direct impacts  
of our operations 
HSBC has been a carbon neutral bank 
since 2005 and, during 2008, set new 
five-year improvement targets to 
reduce energy and water usage, and 

the production of carbon dioxide and 
waste. These targets are linked to the 
performance objectives of the Group 
Management Board and we report on 
progress annually.

We also invested in new technologies  
to reduce our carbon footprint.  
These included new tele- and video-
conferencing facilities to minimise  
the need for business travel. In a  
one-month trial undertaken at our 
headquarters in London, this technology 
was estimated to save 1,682,430 
kilometres of travel – around 185 tonnes 
of carbon dioxide – at a cost saving of 
over US$1.2 million. 

Principles, the first voluntary 
global framework for the 
financial services sector on 

 “We adopted the Climate 
climate change. ”

Reducing the indirect impact  
of our business
We continue to work to reduce the 
indirect environmental and social 
impact of our lending and investment. 
We apply the Equator Principles –  
a voluntary code that requires the 
assessment of social and environmental 
risks in large projects – and also have  
a range of specific policies to guide  
our approach to working in sensitive 
areas. These policies now cover forest 
land and forest products, freshwater 
infrastructure, mining and metals, 
chemicals and energy. If customer 
activity does not meet the minimum 
standards of these policies, we review 
our involvement and, if we are unable 
to resolve the issues through dialogue, 
we will withdraw from the relationship. 

Sustainability | HSBC Holdings plc Annual Review 2008   23

 “HSBC continued its work 

with microfinance institutions, 
which offer small-scale loans 
to people who do not have 
access to conventional financial 
services in such countries as 

India and Mexico. ”

Tropical Research Institute and WWF. 
So far, this work has included consumer 
campaigns to reduce individual carbon 
footprints; reforesting over 100 hectares 
in the Panama Canal Watershed; 
reducing pollution and safeguarding 
species in the Yangtze River; and the 
establishment of three Climate Centres 
for research purposes. The partnership 
also provides practical opportunities  
for HSBC’s employees to play their 
part in this work. 

In May 2009, HSBC will publish its 
annual Sustainability Report which will 
cover our work on sustainability in 
more detail.

During 2008, 377 transactions were 
reviewed at Group level, 73 of which 
were defined as ‘high risk’ and four were 
declined as they did not comply with the 
standards required by our policies.

Microfinance
HSBC continued its work with 
microfinance institutions, which offer 
small-scale loans to people who do not 
have access to conventional financial 
services in such countries as India  
and Mexico. 

 “HSBC has been a carbon 

neutral bank since 2005  
and, during 2008, set new 
five-year improvement targets 
to reduce energy and water 
usage, and the production of 

carbon dioxide and waste. ”

Investing in the community
HSBC focuses its investment in  
the community on education and the 
environment. Fifty per cent of the 
Group’s community investment  
is allocated to HSBC’s global education 
programme, with a focus on developing 
financial literacy, supporting 
disadvantaged children and providing 
environmental education. Our global 
initiatives include JA More than 
Money, Future First and HSBC  
Eco Schools although the majority of 
our donations are made at a local level 
and are driven by specific local needs.

The HSBC Climate Partnership is the 
main global environmental programme. 
This is a five-year, US$100 million 
commitment, launched in 2007, which 
supports projects with the Climate 
Group, Earthwatch, Smithsonian  

24   HSBC Holdings plc Annual Review 2008 

Our Board: Promoting Your Interests

Board of Directors

Stephen Green
Group Chairman
Age 60. An executive Director since 
1998; Group Chief Executive from 
2003 to 2006. Joined HSBC in 
1982. Chairman of HSBC Bank plc 
and HSBC Private Banking Holdings 
(Suisse) SA. A Director of HSBC 
France, HSBC North America 
Holdings Inc. and The Hongkong 
and Shanghai Banking Corporation 
Limited. Executive Director, 
Corporate, Investment Banking and 
Markets from 1998 to 2003. 
Chairman of The British Bankers’ 
Association. 

Mr Green is a career banker 
having joined The Hongkong and 
Shanghai Banking Corporation 
Limited in 1982 with responsibility 
for corporate planning activities.  
In 1992 he became Group Treasurer 
of HSBC Holdings plc, with 
responsibility for the HSBC Group’s 
treasury and capital markets 
businesses globally. He has worked 
in Hong Kong, New York, the 
Middle East and London and has 
immense international experience 
and knowledge of the HSBC Group.

Michael Geoghegan, CBE
Group Chief Executive
Age 55. An executive Director since 
2004. Joined HSBC in 1973. Chairman 
of the Group Management Board. 
Chairman of HSBC Bank USA, N.A., 
HSBC Bank Canada, HSBC Latin 
America Holdings (UK) Limited and 
HSBC USA Inc. Deputy Chairman of 
HSBC Bank plc. A Director of The 
Hongkong and Shanghai Banking 
Corporation Limited, and HSBC 
North America Holdings Inc. Chief 
Executive of HSBC Bank plc from 
2004 to 2006. Responsible for all of 
HSBC’s business throughout South 
America from 2000 to 2003. 
President of HSBC Bank Brasil S.A.- 
Banco Múltiplo from 1997 to 2003. 
Mr Geoghegan is a career banker 

with over 35 years’ international 
experience with HSBC. He has 
worked in the Americas, Asia, the 
Middle East and Europe. He 
established the Group’s operations 
in Brazil in 1997 following the 
creation of Banco HSBC 
Bamerindus S.A and in 2003 he 
was honoured with a CBE in 
recognition of his contribution to 
British business interests in Brazil.

Safra Catz†
Age 47. President and Chief 
Financial Officer of Oracle 
Corporation. A non-executive 
Director since 1 May 2008. 
Managing Director of Donaldson, 
Lufkin & Jenrette from 1997 to 
1999. Joined Oracle in 1999 and 
appointed to the Board of Directors 
in 2001. Ms Catz brings to the 
Board a background in international 
business leadership, having helped 
transform Oracle into the second 
biggest producer of management 
software and the world’s leading 
supplier of software for information 
management.

Vincent Cheng, GBS, OBE
Age 60. Chairman of The Hongkong 
and Shanghai Banking Corporation 
Limited. An executive Director since 
1 February 2008. Joined HSBC in 
1978. Appointed a Group General 
Manager in 1995 and a Group 
Managing Director in 2005. 
Chairman of HSBC Bank (China) 
Company Limited and HSBC Global 
Asset Management (Hong Kong) 
Limited and a non-executive 
Director of HSBC Bank Australia 
Limited and HSBC Bank (Vietnam) 
Limited. A Director of Great Eagle 
Holdings Limited and a Member  
of the Exchange Fund Advisory 
Committee of the Hong Kong 
Monetary Authority. Vice Chairman 
of the China Banking Association. 
Appointed a member of the National 
Committee of the 11th Chinese 
People’s Political Consultative 
Conference (‘CPPCC’), and a senior 
adviser to the 11th Beijing Municipal 
Committee of the CPPCC.  
A Director of Swire Pacific Limited 
from 2005 to January 2008. 
Awarded the Gold Bauhinia Star  
by the Hong Kong Government  
in 2005. 

Mr Cheng is a career banker with 

extensive international business 
experience, particularly in Asia.  
Mr Cheng was Chairman of the 
Process Review Panel for the 
Securities and Futures Commission 
and is Chairman of the Standing 
Committee on Directorate Salaries 
and Conditions of Service of the 
Hong Kong Government. He is also 
Vice President of the Hong Kong 
Institute of Bankers. From 1989 to 
1991, he was seconded to the Hong 
Kong Government’s Central Policy 
Unit and served as an adviser to the 
Governor of Hong Kong.

Marvin Cheung†, GBS, OBE
Age 61. A non-executive Director 
since 1 February 2009. A non- 
executive Director of Hang Seng 
Bank Limited, HKR International 
Limited, Hong Kong Exchanges and 
Clearing Limited and Sun Hung Kai 
Properties Limited. A non- official 
member of the Executive Council  
of the Hong Kong Special 
Administrative Region, Chairman  
of the Airport Authority Hong Kong, 
Chairman of the Council of the Hong 
Kong University of Science and 
Technology and a Council Member of 
the Open University of Hong Kong. 
A Director of The Association of 
Former Council Members of The 
Stock Exchange of Hong Kong 
Limited and The Hong Kong 
International Film Festival Society 
Limited. Chairman and Chief 
Executive Officer of KPMG Hong 
Kong from 1996 to 2003. Awarded 
the Gold Bauhinia Star by the Hong 
Kong Government in 2008. Dr Cheung 
brings to the Board a wealth of 
experience in international business 
and financial accounting, particularly 
in Greater China and the wider Asian 
economy. He retired from KPMG 
Hong Kong in 2003 after more than 
30 years’ distinguished service with 
the firm. He is a Chartered 
Accountant and a Fellow of the 
Institute of Chartered Accountants 
in England and Wales.

John Coombe†
Age 63. Non-executive Chairman  
of Hogg Robinson Group plc. A 
non-executive Director since 2005. 
A member of the Group Audit 
Committee and of the 
Remuneration Committee. A non- 
executive Director of Home Retail 
Group plc. A trustee of the Royal 
Academy Trust. Former appointments 
include: executive Director and Chief 
Financial Officer of GlaxoSmithKline 
plc; member of the Supervisory Board 
of Siemens AG; Chairman of The 
Hundred Group of Finance Directors 
and a member of the Accounting 
Standards Board. Mr Coombe 
brings to the Board a wealth of 
experience in international business, 
financial accounting and the 
pharmaceutical industry. As Chief 
Financial Officer of GlaxoSmithKline 
he had responsibility for the Group’s 
financial operations globally. He is a 
Chartered Accountant and is a 
Fellow of the Institute of Chartered 
Accountants in England and Wales.

José Luis Durán† 
Age 44. A non-executive Director  
of France Telecom. A non-executive 
Director since 1 January 2008. 
Chief Executive of Carrefour SA 
until 31 December 2008. Former 
appointments at Carrefour SA 
include: Chairman of its 
Management Board of Directors; 
Chief Financial Officer and 
Managing Director, Organisation 
and Systems. Mr Durán brings  
to the Board a background in 
international finance, retail and 
consulting in developed and 
emerging markets. He joined 
Carrefour SA in 1991 and held  
a number of positions within 
Carrefour’s businesses in Spain, 
southern Europe and the Americas.

Rona Fairhead†
Age 47. Chairman, Chief Executive 
Officer and Director of Financial 
Times Group Limited. A non-
executive Director since 2004. 
Chairman of the Group Audit 
Committee and a member of the 
Nomination Committee. A Director 
of Pearson plc and Chairman of 
Interactive Data Corporation. A non- 
executive Director of The Economist 
Newspaper Limited. Former 
appointments include: Executive 
Vice President, Strategy and Group 
Control of Imperial Chemical 
Industries plc; and Finance Director 
of Pearson plc. 

Mrs Fairhead brings to the Board 

a wealth of experience in 
international industry, publishing, 
finance and general management. 
As the former Finance Director of 
Pearson plc she oversaw the day to 
day running of the finance function 
and was directly responsible for 
global financial reporting and 
control, tax and treasury. She has a 
Master’s in Business Administration 
from the Harvard Business School.

Our Board: Promoting Your Interests | HSBC Holdings plc Annual Review 2008   25

Mr Flockhart is a career banker, 

being an emerging markets 
specialist with over 30 years’ 
experience with HSBC across Latin 
America, the Middle East and Asia. 
In 2007 he was honoured with a 
CBE in recognition of his services  
to British business and charitable 
services and institutions in Mexico.

William Fung*, SBS, OBE
Age 60. Group Managing Director of 
Li & Fung Limited. A non-executive 
Director since 1998. Chairman of 
the Corporate Sustainability 
Committee. Non-executive Deputy 
Chairman of The Hongkong and 
Shanghai Banking Corporation 
Limited. A non-executive Director  
of Integrated Distribution Services 
Group Limited, Convenience Retail 
Asia Limited and an independent 
non-executive Director of Shui On 
Land Limited and VTech Holdings 
Limited. Former appointments 
include: non-executive Director of 
Bank of Communications; Chairman 
of the Hong Kong General Chamber 
of Commerce; the Hong Kong 
Exporters’ Association; and the 
Hong Kong Committee for the 
Pacific Economic Cooperation 
Council. Awarded the Silver 
Bauhinia Star by the Hong Kong 
Government in 2008. 

Mr Fung brings to the Board  
30 years’ experience in running a 
major international conglomerate 
specialising in supply chain 
management through the 
borderless manufacturing of global 
consumer products. During his 
leadership the family business of  
Li & Fung has become one of the 
largest trading companies in  
Hong Kong with over 80 offices 
worldwide.

Stuart Gulliver
Age 49. Chief Executive of Global 
Banking and Markets and HSBC 
Global Asset Management.  
An executive Director since 1 May 
2008. Joined HSBC in 1980. 
Appointed a Group Managing 
Director in 2004. Chairman of HSBC 
France. A Director of HSBC Bank plc, 
HSBC North America Holdings Inc., 
HSBC Private Banking Holdings 
(Suisse) SA and The Hongkong and 
Shanghai Banking Corporation 
Limited. Deputy Chairman and 
member of the Supervisory Board 
of HSBC Trinkaus & Burkhardt AG. 

Douglas Flint, CBE
Group Finance Director
Age 53. Joined HSBC as an 
executive Director in 1995. 
Chairman of HSBC Finance 
Corporation and a Director of HSBC 
North America Holdings Inc. A non- 
executive Director of BP p.l.c. and a 
member of the Consultative 
Committee of the Large Business 
Advisory Board of HM Revenue & 
Customs and the Business 
Government Forum on Tax and 
Globalisation. Co-Chairman of the 
Counterparty Risk Management 
Policy Group III. Chaired the 
Financial Reporting Council’s review 
of the Turnbull Guidance on Internal 
Control. Served on the Accounting 
Standards Board and the Standards 
Advisory Council of the International 
Accounting Standards Board from 
2001 to 2004. A former partner in 
KPMG. 

Mr Flint has extensive financial 
experience particularly in banking, 
multinational financial reporting, 
treasury and securities trading 
operations. In 2006 he was 
honoured with a CBE in recognition 
of his services to the finance 
industry. He is a member of the 
Institute of Chartered Accountants 
of Scotland and the Association of 
Corporate Treasurers and he is a 
Fellow of The Chartered Institute  
of Management Accountants.

Sandy Flockhart, CBE
Age 57. Chief Executive Officer  
of The Hongkong and Shanghai 
Banking Corporation Limited and 
Global Head of Commercial 
Banking. An executive Director 
since 1 May 2008. Joined HSBC in 
1974. Appointed a Group Managing 
Director in 2006. Appointed Vice 
Chairman and a Director of HSBC 
Bank (Vietnam) Limited on 24 
November 2008. A Director of Hang 
Seng Bank Limited, HSBC Bank 
Australia Limited, HSBC Bank 
(China) Company Limited and 
Chairman of HSBC Bank Malaysia 
Berhad. President and Group 
Managing Director Latin America 
and the Caribbean from 2006 to 
July 2007. Chief Executive Officer, 
Mexico from 2002 to 2006. Senior 
Executive Vice-President, 
Commercial Banking, HSBC Bank 
USA, N.A. from 1999 to 2002. 
Managing Director of The Saudi 
British Bank from 1997 to 1999. 

Co-Head of Global Banking and 
Markets from 2003 to 2006. Head 
of Global Markets from 2002 to 
2003. Head of Treasury and Capital 
Markets in Asia-Pacific from 1996 
to 2002. 

Mr Gulliver is a career banker  
with over 28 years’ international 
experience with HSBC. He has held 
a number of key roles in the Group’s 
operations worldwide, including  
in London, Hong Kong, Tokyo,  
Kuala Lumpur and the United Arab 
Emirates. Global Banking and 
Markets is the wholesale banking 
division of the Group with 
operations in more than 60 countries 
and territories.

James Hughes-Hallett†, SBS
Age 59. Chairman of John Swire  
& Sons Limited. A non-executive 
Director since 2005. A member  
of the Group Audit Committee  
and of the Nomination Committee. 
A non-executive Director of The 
Hongkong and Shanghai Banking 
Corporation Limited from 1999 to 
2004. A non-executive Director and 
former Chairman of Cathay Pacific 
Airways Limited and Swire Pacific 
Limited. A director of China Festival 
2008. A trustee of the Dulwich 
Picture Gallery and the Esmée 
Fairbairn Foundation. A member  
of The Hong Kong Association,  
the Governing Body of the School 
of Oriental and African Studies, 
University of London and of the 
Governing Board of the Courtauld 
Institute of Art. Awarded the Silver 
Bauhinia Star by the Hong Kong 
Government in 2008. 

Mr Hughes-Hallett brings to the 

Board a background in financial 
accounting and the management  
of a broad range of businesses in a 
number of international industries, 
including aviation, property, 
manufacturing and trading, in the 
United Kingdom, Far East and 
Australia. He is a Fellow of the 
Institute of Chartered Accountants 
in England and Wales.

Sam Laidlaw†
Age 53. Chief Executive Officer  
of Centrica plc. A non-executive 
Director since 1 January 2008.  
A member of the Remuneration 
Committee. Former appointments 
include: Executive Vice President of 
Chevron Corporation; independent 
non-executive Director of Hanson 
PLC; Chief Executive Officer of 
Enterprise Oil plc; and President 
and Chief Operating Officer of 
Amerada Hess Corporation.  
Mr Laidlaw brings to the Board 
significant international experience, 
particularly in the energy sector, 
having had responsibility for 
businesses in four continents. 

Rachel Lomax†
Age 63. Former Deputy Governor, 
Monetary Stability, at the Bank  
of England and member of the 
Monetary Policy Committee.  
A non-executive Director since  
1 December 2008. A member of  
the Group Audit Committee since  
1 March 2009. A non-executive 
director of The Scottish American 
Investment Company PLC. Former 
appointments include: Director  
of the Bank of England from 2003  
to 30 June 2008; Serving as 
Permanent Secretary at the UK 
Government Departments for 
Transport and Work and Pensions 
and at the Welsh Office; and Vice 
President and Chief of Staff to the 
President of the World Bank from 
1995 to 1996. Ms Lomax brings to 
the Board business experience in 
both the public and private sectors 
and a deep knowledge of the 
operation of the UK government 
and the financial system.

* Non-executive Director
† Independent non-executive Director

 
26   HSBC Holdings plc Annual Review 2008 | Our Board: Promoting Your Interests

Board of Directors (continued)

Sir Mark Moody-Stuart†, KCMG
Age 68. Chairman of Anglo 
American plc. A non-executive 
Director since 2001. Chairman of  
the Remuneration Committee  
and a member of the Corporate 
Sustainability Committee. A non- 
executive Director of Accenture 
Limited and Saudi Aramco. 
Chairman of the Global Business 
Coalition on HIV/AIDS and the 
Global Compact Foundation. Former 
appointments include: Director and 
Chairman of The ‘Shell’ Transport 
and Trading Company, plc; 
Chairman of the Committee of 
Managing Directors of the Royal 
Dutch/Shell Group of Companies; 
and a Governor of Nuffield 
Hospitals. Sir Mark brings to the 
Board many years’ experience of 
leading global organisations and of 
having worked during his career in 
nine countries. He works with many 
non-governmental organisations  
to improve companies’ commitment 
to socially responsible activities.  
He is a member of the steering 
committee responsible for driving 
the global governance initiative of 
the World Economic Forum, an 
independent foundation committed 
to developing a world-class 
corporate governance system.

Gwyn Morgan†
Age 63. Non-executive chairman  
of SNC-Lavalin Group Inc. A non- 
executive Director since 2006.  
A member of the Remuneration 
Committee. A member  
of the Board of Trustees of The 
Fraser Institute and the Manning 
Centre for Building Democracy.  
A non-executive Director of HSBC 
Bank Canada from 1996 to 2006. 
Former appointments include: 
Founding President, Chief Executive 
Officer and Vice Chairman of 
EnCana Corporation; Director of 
Alcan Inc. and Lafarge North 
America, Inc. 

Mr Morgan brings to the Board a 
background in technical, operational, 
financial and management positions 
and has led large international 
companies in the energy and 
engineering sectors. He has been 
recognised as Canada’s most 
respected Chief Executive Officer  
in a national poll of Chief Executives. 
He is currently a business columnist 
for Canada’s largest national 
newspaper.

Narayana Murthy†, CBE
Age 62. Chairman and Chief Mentor 
and former Chief Executive Officer 
of Infosys Technologies Limited.  
A non-executive Director since  
1 May 2008. A member of the 
Corporate Sustainability Committee. 
An independent non-executive 
Director of Unilever plc and New 
Delhi Television Limited and a 
Director of the United Nations 
Foundation. A former independent 
non-executive Director of DBS 
Group Holdings Limited and DBS 
Bank Limited. Mr Murthy brings to 
the Board experience in information 
technology, corporate governance 
and education, particularly in India. 
He founded Infosys Technologies 
Limited in India in 1981 and was its 
Chief Executive Officer for 21 years. 
Under his leadership, Infosys 
established a global footprint and 
was listed on NASDAQ in 1999. 
During his career he has worked in 
France and India.

Simon Robertson†
Senior independent non-executive 
Director
Age 67. Non-executive Chairman  
of Rolls-Royce Group plc and the 
founder member of Simon 
Robertson Associates LLP. A 
non-executive Director since 2006 
and senior independent non-
executive Director since May 2007. 
A member of the Nomination 
Committee. A non- executive 
Director of Berry Bros. & Rudd 
Limited, The Economist Newspaper 
Limited and Royal Opera House, 
Covent Garden Limited. A trustee  
of the Eden Project Trust and of the 
Royal Opera House Endowment 
Fund. Former appointments include: 
Managing Director of Goldman 
Sachs International and Chairman  
of Dresdner Kleinwort Benson.
Mr Robertson brings to the  

Board a background in international 
corporate advisory, with a wealth  
of experience in mergers and 
acquisitions, merchant banking, 
investment banking and financial 
markets. During his career, he  
has worked in France, Germany,  
the UK and the USA.

John Thornton†
Age 55. A non-executive Director 
since 1 December 2008. 
Non-executive Chairman and 
Director of HSBC North America 
Holdings Inc since 1 December 
2008. Professor and Director of  
the Global Leadership Program  
at the Tsinghua University School  
of Economics and Management. 
Chairman of the Brookings 
Institution Board of Trustees. 
Director of Ford Motor Company, 
Intel Corporation, Inc., News 
Corporation, Inc, National Committee 
on United States-China Relations and 
China Unicom (Hong Kong) Limited. 
Trustee of Asia Society, China 
Institute and The China Foreign 
Affairs University. Member of the 
Council on Foreign Relations,  
the China Securities Regulatory 
Commission International Advisory 
Committee and China Reform 
Forum International Advisory 
Committee. Former appointments 
include: Director of Industrial and 
Commercial Bank of China Limited 
from 2005 until 20 November 2008; 
and President, Co-Chief Operating 
Officer of the Goldman Sachs 
Group, Inc from 1999 until 2003. 

Mr Thornton brings to the Board 
experience that bridges developed 
and developing economies and  
the public and private sectors.  
He has a deep knowledge of financial 
services and education systems, 
particularly in Asia. During his  
23 year career with Goldman Sachs,  
he played a key role in the firm’s 
global development and was 
Chairman of Goldman Sachs Asia.

Sir Brian Williamson†, CBE
Age 64. Chairman of Electra Private 
Equity plc. A non-executive Director 
since 2002. Chairman of the 
Nomination Committee. A Director 
of NYSE Euronext and Climate 
Exchange plc. A senior adviser  
to Fleming Family and Partners. 
Former appointments include: 
Chairman of London International 
Financial Futures and Options 
Exchange; Gerrard Group plc; 
Resolution Life Group Limited;  
and non-executive Director of 
Resolution plc, the Financial 
Services Authority and the Court  
of The Bank of Ireland. 

Sir Brian brings to the Board 
extensive experience in futures, 
options and commodities trading 
internationally. He established the 
London International Financial 
Futures and Options Exchange in 
the 1980s and led the Exchange’s 
development of its electronic 
trading platform in the mid-1990s. 
He is a member of the Guild for 
International Bankers.

Secretary

Ralph Barber
Age 58. Group Company Secretary. 
Appointed a Group General 
Manager in 2006. Joined HSBC in 
1980. Company Secretary of HSBC 
Holdings plc since 1990. Chairman 
of the Disclosure Committee.  
A member of the Listing Authority 
Advisory Committee of the 
Financial Services Authority and  
of the Primary Markets Group  
of the London Stock Exchange. 
Corporation Secretary of The 
Hongkong and Shanghai Banking 
Corporation Limited from 1986 to 
1992 and Company Secretary of 
HSBC Bank plc from 1994 to 1996.

Adviser to the Board

David Shaw
Age 62. An Adviser to the Board 
since 1998. Solicitor. A former 
partner in Norton Rose. A Director 
of The Bank of Bermuda Limited 
and HSBC Private Banking Holdings 
(Suisse) SA. A non- executive 
Director of Kowloon Development 
Company Limited and Shui On  
Land Limited.

† Independent non-executive Director

Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   27

 Summary Directors’ Report

Results for 2008
HSBC reported pre-tax profit of US$9,307 million. Profit attributable 
to shareholders of HSBC Holdings transferred to retained earnings 
was US$5,728 million, a 4.7 per cent return on average total 
shareholders’ equity.

Principal activities and business review
Through its subsidiaries and associates, HSBC provides a 
comprehensive range of banking and related financial services. 
Headquartered in London, HSBC operates through long-established 
businesses and has an international network of some 10,000 
properties in 86 countries and territories in five geographical regions: 
Europe; Hong Kong; Rest of Asia-Pacific, including the Middle East 
and Africa; North America and Latin America. Within these regions,  
a comprehensive range of financial services is offered to personal, 
commercial, corporate, institutional, investment and private  
banking clients.

A review of the development of the business of Group undertakings 
during the year and an indication of likely future developments are 
given on pages 4 to 23 and form part of this Summary Financial 
Statement.

Corporate governance report
The information set out on pages 24 to 37 and information incorporated 
by reference, is a summary of the Corporate Governance Report of 
HSBC Holdings contained on pages 281 to 329 of the Annual Report 
and Accounts 2008.

Board of Directors
The objective of the management structures within HSBC, headed 
by the Board of Directors of HSBC Holdings and led by the Group 
Chairman, is to deliver sustainable value to shareholders. 
Implementation of the strategy set by the Board is delegated to  
the Group Management Board under the leadership of the Group 
Chief Executive.

The Board sets the strategy for the Group and approves the operating 
plans presented by management for the achievement of the strategic 
objectives. The operating plans ensure the efficient disposition of 
HSBC’s resources for the achievement of these objectives. The 
Board delegates the management and day-to-day running of HSBC  
to the Group Management Board but retains to itself approval of 
certain matters including operating plans and performance targets, 
procedures for monitoring and control of operations, the authority  
or the delegation of authority to approve credit, market risk limits, 
acquisitions, disposals, investments, capital expenditure or realisation 
or creation of a new venture, specified senior appointments, and  
any substantial change in balance sheet management policy.

The Directors who served during the year were, Lord Butler,  
S A Catz, V H C Cheng, J D Coombe, Baroness Dunn, J L Durán,  
R A Fairhead, D J Flint, A A Flockhart, W K L Fung, M F Geoghegan, 
S K Green, S T Gulliver, J W J Hughes-Hallett, W S H Laidlaw,  
J R Lomax, Sir Brian Moffat, Sir Mark Moody-Stuart, G Morgan,  
N R N Murthy, S W Newton, S M Robertson, J L Thornton and  
Sir Brian Williamson. 

Eight Board meetings were held during 2008. The table below  
gives details of each Director’s attendance at meetings of the Board, 
Group Audit Committee, Nomination Committee and Remuneration 
Committee held whilst he or she was a Director or member  
during 2008.

Group Chairman and Group Chief Executive
The roles of Group Chairman and Group Chief Executive are 
separated and held by experienced full-time Directors.

There is a clear division of responsibilities at the head of the  
Company between the running of the Board and the executive 
responsibility for running HSBC’s business. The Group Chairman’s 
responsibilities include the long-term strategic development of  
HSBC, the development of relationships with governments and 

Attendance record

Lord Butler1  
S A Catz2  
V H C Cheng4 
J D Coombe  
Baroness Dunn5  
J L Durán  
R A Fairhead  
D J Flint  
A A Flockhart2  
W K L Fung  
M F Geoghegan  
S K Green  
S T Gulliver2  
J W J Hughes-Hallett  
W S H Laidlaw  
J R Lomax7  
Sir Brian Moffat5  
Sir Mark Moody-Stuart    
G Morgan  
N R N Murthy2  
S W Newton8  
S M Robertson  
J L Thornton7  
Sir Brian Williamson  

Board meetings (8) 

Group Audit  
Committee meetings (8) 

Nomination 
Committee meetings (5) 

Remuneration 
Committee meetings (7)

Attended 

Attended 

Attended 

Attended

4 
4 
7 
8 
4 
7 
6 
8 
4 
8 
8 
8 
4 
7 
7 
– 
5 
8 
8 
4 
7 
7 
– 
8 

– 
23 
– 
8 
– 
– 
8 
83 
13 
– 
43 
13 
23 
6 
23 
– 
13 
23 
13 
13 
6 
13 
– 
13 

 5

– 
– 
– 
– 
2 
– 
26 
– 
– 
– 
– 
3 
– 
4 
– 
– 
2 
– 
– 
– 
– 
4 
– 
5 

 –

 1

–
–
–
7
–
–

–
–
–
13
3

–
–
36
–
–
7
7
–
–
–
–
–

Notes
1  Retired 30 May 2008 – eligible to attend 5 Board meetings.

2  Appointed 1 May 2008 – eligible to attend 4 Board meetings.

3  Attended by invitation, for all or part of meeting.

4  Appointed 1 February 2008 – eligible to attend 7 Board meetings.

5  Retired 30 May 2008 – eligible to attend 5 Board meetings and 2 Committee meetings.

6  Appointed a member on 30 May 2008 – eligible to attend 3 Committee meetings.

7  Appointed 1 December 2008 – not eligible to attend any Board meetings.

8  Retired 10 October 2008 – eligible to attend 7 Board meetings and 6 Committee meetings.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
28   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

other significant external parties and performance management of 
the Group Chief Executive. The Group Chairman also monitorsthe 
performance of the Group Finance Director and, subject to the Group 
Chief Executive’s recommendation, approves risk, capital allocation 
and capital investment decisions within authorities delegated by the 
Board. The Group Chief Executive has responsibility for developing 
business plans and delivering performance against these.

S K Green became Group Chairman at the conclusion of the Annual 
General Meeting in 2006 and M F Geoghegan succeeded S K Green 
as Group Chief Executive. The appointments were made after 
consulting with representatives of major institutional investors and 
explaining the succession planning and independent external search 
process undertaken. S K Green and M F Geoghegan stood for  
re-election at the 2006 Annual General Meeting and were both  
re-elected ahead of taking up their new roles from the conclusion  
of that Meeting.

Board balance and independence of Directors
The Board includes a strong presence of both executive and  
non-executive Directors such that no individual or small group can 
dominate the Board’s decision making. Following the 2009 Annual 
General Meeting, the Board will comprise 21 Directors, 14 of whom 
are independent non-executive Directors. The size of the Board  
is appropriate given the complexity and geographical spread of 
HSBC’s business and the significant time demands placed on the 
non-executive Directors, particularly those who serve as members  
of Board committees.

The Board has appointed S M Robertson as the senior independent 
non-executive Director. The principal role of the senior independent 
non-executive Director is to support the Group Chairman in his role, 
to lead the non-executive Directors in the oversight of the Group 
Chairman and to ensure there is a clear division of responsibility 
between the Group Chairman and Group Chief Executive. The senior 
independent non-executive Director is also available to shareholders 
to express concerns which the normal channels have failed to resolve 
or would be inappropriate.

The Board considers all of the non-executive Directors to be 
independent in character and judgement. W K L Fung has served on 
the Board for more than nine years, however, and in that respect only, 
does not meet the usual criteria for independence set out in the UK 
Combined Code on corporate governance. The Board has therefore 
determined S A Catz, M K T Cheung (appointed a Director with  
effect from 1 February 2009), J D Coombe, J L Durán, R A Fairhead,  
J W J Hughes-Hallett, W S H Laidlaw, J R Lomax, Sir Mark Moody-
Stuart, G Morgan, N R N Murthy, S M Robertson, J L Thornton and 
Sir Brian Williamson to be independent. In reaching its determination 
of each non-executive Director’s independence the Board has 
concluded that there are no relationships or circumstances which  
are likely to affect a Director’s judgement and any relationships or 
circumstances which could appear to do so were considered not  
to be material.

When determining independence the Board considers that 
calculation of the length of service of a non-executive Director begins 
on the date of his or her first election by shareholders as a Director of 
HSBC Holdings. Given the complexity and geographical spread of 
HSBC’s business, the experience of previous service on a subsidiary 
company Board can be a considerable benefit to HSBC and does not 
detract from a Director’s independence.

Induction and ongoing development
Full, formal and tailored induction programmes, with particular 
emphasis on internal controls, are arranged for newly appointed 
Directors. The programmes consist of a series of meetings with other 
Directors and senior executives to enable new Directors to receive 
information and familiarise themselves with HSBC’s strategy, 
operations and internal controls. Prior to their appointment, each 
Director receives comprehensive guidance on the duties and liabilities 
of a Director of HSBC Holdings. Opportunities to update and develop 
skills and knowledge, through externally run seminars and through 
briefings by senior executives, are provided to all Directors. 

Appointment, retirement and re-election of Directors
J L Durán and W S H Laidlaw were appointed non-executive  
Directors on 1 January 2008. V H C Cheng was appointed an 
executive Director on 1 February 2008. On 1 May 2008 A A Flockhart 
and S T Gulliver were appointed executive Directors and S A Catz and  
N R N Murthy were appointed non-executive Directors. Lord Butler, 
Baroness Dunn and Sir Brian Moffat retired as Directors at the 
conclusion of the Annual General Meeting held on 30 May 2008.  
S W Newton retired as a Director on 10 October 2008. J R Lomax 
and J L Thornton were appointed non-executive Directors on  
1 December 2008. M K T Cheung was appointed a non-executive 
Director on 1 February 2009.

All of the Directors will retire at the forthcoming Annual General 
Meeting and offer themselves for re-election. None of the  
non-executive Directors seeking re-election has a service contract.  
All of the executive Directors seeking re-election are employed on 
rolling contracts which require 12 months’ notice to be given by  
either party. 

Following the performance evaluation of the Board, the Group 
Chairman has confirmed that all of the non-executive Directors 
continue to perform effectively and to demonstrate commitment  
to their roles. 

Brief biographical particulars of all Directors are given on pages  
24 to 26.

Corporate Governance Codes 
HSBC is committed to high standards of corporate governance. 
HSBC Holdings has complied throughout the year with the applicable 
code provisions of the Combined Code on Corporate Governance 
issued by the Financial Reporting Council and the Code on Corporate 
Governance Practices in Appendix 14 to the Rules Governing the 
Listing of Securities on The Stock Exchange of Hong Kong Limited.

The Board of HSBC Holdings has adopted a code of conduct for 
transactions in HSBC Group securities by Directors that complies 
with The Model Code in the Listing Rules of the Financial Services 
Authority and with The Model Code for Securities Transactions by 
Directors of Listed Issuers (‘Hong Kong Model Code’) set out in the 
Rules Governing the Listing of Securities on The Stock Exchange of 
Hong Kong Limited, save that The Stock Exchange of Hong Kong 
Limited has granted certain waivers from strict compliance with the 
Hong Kong Model Code, primarily to take into account accepted 
practices in the UK, particularly in respect of employee share plans. 
Following a specific enquiry, each Director has confirmed he or she 
has complied with the code of conduct for transactions in HSBC 
Group securities throughout the year.

Board committees
The Board has appointed a number of Committees.

The Group Management Board meets frequently and operates as  
a general management committee under the direct authority of the 
Board. The objective of the Group Management Board is to maintain 
a reporting and control structure whereby all of the line operations  
of HSBC are accountable to individual members of the Group 
Management Board who report to the Group Chief Executive who in 
turn reports to the Group Chairman. The Board has set objectives and 
measures for the Group Management Board. These will align senior 
executives’ objectives and measures with the strategy and operating 
plans throughout HSBC. The members of the Group Management 
Board are M F Geoghegan (Chairman), V H C Cheng, D J Flint,  
A A Flockhart and S T Gulliver who are executive Directors, and  
A Almeida, E Alonso, C C R Bannister, K M Harvey, A C Hungate,  
D D J John, B P McDonagh, Y A Nasr, B Robertson and  
P A Thurston, all of whom are Group Managing Directors.

The Group Management Board exercises the powers, authorities and 
discretions of the Board in so far as they concern the management 
and day-to-day running of HSBC Holdings in accordance with such 
policies and directions as the Board may from time to time determine. 

Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   29

The Group Audit Committee meets regularly with HSBC’s  
senior financial, credit and risk, internal audit, legal and compliance 
management and the external auditor to consider HSBC Holdings’ 
financial reporting, the nature and scope of audit reviews and the 
effectiveness of the systems of internal control, compliance and  
risk management. The members of the Group Audit Committee 
throughout 2008 were, R A Fairhead (Chairman), J D Coombe and  
J W J Hughes-Hallett. J R Lomax was appointed a member of the 
Committee on 1 March 2009. S W Newton retired as a Director of 
HSBC Holdings and ceased to be a member of the Committee on 
10 October 2008. All members of the Committee are independent 
non-executive Directors.

The Board has determined that R A Fairhead, J D Coombe and  
J W J Hughes-Hallett are independent according to SEC criteria, may 
be regarded as audit committee financial experts for the purposes of 
section 407 of the Sarbanes-Oxley Act and have recent and relevant 
financial experience. 

An analysis of the remuneration paid in respect of audit and  
non-audit services provided by KPMG for each of the last three years 
is disclosed in Note 9 on page 375 of the ‘Notes on the Financial 
Statements’ in the Annual Report and Accounts 2008.

Further information about the Group Audit Committee is given on 
pages 296 to 298 of the Annual Report and Accounts 2008.

The role of the Remuneration Committee and its membership are  
set out in the Summary Directors’ Remuneration Report on page 30.

The Nomination Committee is responsible for leading the process 
for Board appointments and for identifying and nominating, for 
approval by the Board, candidates for appointment to the Board. 
Before recommending an appointment to the Board, the Committee 
evaluates the balance of skills, knowledge and experience on the 
Board and, in the light of this, identifies the role and capabilities 
required for a particular appointment. Candidates are considered on 
merit against these criteria. Care is taken to ensure that appointees 
have enough time to devote to HSBC. Prospective Directors are 
asked to identify any significant other commitments and confirm  
they have sufficient time to discharge what is expected of them.  
In accordance with the Articles of Association all Directors are 
subject to election by shareholders at the Annual General Meeting 
following their appointment by the Board and to re-election 
at least every three years. The members of the Nomination 
Committee throughout 2008 were Sir Brian Williamson (Chairman), 
S M Robertson and J W J Hughes-Hallett. R A Fairhead was 
appointed a member of the Committee on 30 May 2008. Baroness 
Dunn and Sir Brian Moffat retired as Directors of HSBC Holdings 
and ceased to be members of the Committee on 30 May 2008. 
All current members of the Committee are independent 
non-executive Directors.

The appointments of S A Catz, M K T Cheung, J R Lomax,  
N R N Murthy and J L Thornton as non-executive Directors and  
V H C Cheng, A A Flockhart and S T Gulliver as executive Directors 
were made on the advice and recommendation of the Nomination 
Committee. An external consultancy was used in connection with the 
appointments of S A Catz, M K T Cheung, J R Lomax, N R N Murthy 
and J L Thornton.

Further information about the Nomination Committee is given on 
page 298 of the Annual Report and Accounts 2008.

The Corporate Sustainability Committee is responsible for 
advising the HSBC board, committees of the board and executive 
management on corporate sustainability policies, including 
environmental, social and ethical issues. At an operational level,  
these issues are managed on a day-to-day basis primarily by Group 
Human Resources, Group Risk and Group Corporate Sustainability.

The members of the Committee throughout 2008 were W K L Fung 
(appointed Chairman on 30 May 2008) and Sir Mark Moody-Stuart, 
each of whom is a non-executive Director, G V I Davis and Lord May, 
who are non-director members of the Committee. Lord Butler retired 
as a Director of HSBC Holdings and ceased to be a member of the 
Committee on 30 May 2008. N R N Murthy was appointed a 
member of the Committee on 21 November 2008.

Social and Community Investment
HSBC focuses its community investment activity on education and 
the environment because HSBC believes these are fundamental to 
building and developing communities and are prerequisites for 
economic growth. In 2008, HSBC made charitable donations totalling 
US$102 million (2007: US$101million). Around half of the annual 
donation is channelled to education programmes and 25 per cent to 
environmental projects. The remainder is spent on country specific 
projects, disaster relief and matching staff contributions. No political 
donations were made during the year.

Dividends
First, second and third interim dividends for 2008, each of US$0.18 
per ordinary share, were paid on 9 July 2008, 8 October 2008 and  
14 January 2009 respectively. On 2 March 2009, the Directors 
declared a fourth interim dividend for 2008 of US$0.10 per ordinary 
share in lieu of a final dividend, which will be payable on 6 May 2009 
in cash in US dollars, or in sterling or Hong Kong dollars at exchange 
rates to be determined on 27 April 2009, with a scrip dividend 
alternative. As the fourth interim dividend for 2008 was declared  
after the balance sheet date it has not been included as a creditor  
at 31 December 2008. The reserves available for distribution at  
31 December 2008 are US$18,838 million.

A quarterly dividend of US$15.50 per 6.20 per cent non-cumulative 
US dollar preference share, Series A (‘Series A dollar preference 
share’), equivalent to a dividend of US$0.3875 per Series A American 
Depositary Share, each of which represents one-fortieth of a  
Series A dollar preference share, was paid on 17 March, 16 June,  
15 September and 15 December 2008.

Dealings in HSBC Holdings shares
Except for dealings as intermediaries by HSBC Bank, HSBC  
Financial Products (France) and The Hongkong and Shanghai Banking 
Corporation, which are members of a European Economic Area 
exchange, neither HSBC Holdings nor any subsidiary has bought, 
sold or redeemed any securities of HSBC Holdings during the year 
ended 31 December 2008.

Auditor’s report
The auditor’s report on the full accounts for the year ended  
31 December 2008 was unqualified and did not include a statement 
under sections 237(2) (inadequate accounting records or returns or 
accounts not agreeing with records and returns) or 237(3) (failure to 
obtain necessary information and explanations) of the Companies Act 
1985. The statement under section 235(3) (whether directors’ report 
is consistent with accounts) was unqualified.

30   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

 Summary Directors’ Remuneration Report

Remuneration Committee
The Remuneration Committee meets regularly to consider human 
resource issues, particularly terms and conditions of employment, 
remuneration and retirement benefits. Within the authority 
delegated by the Board, the Committee is responsible for 
approving the remuneration policy of HSBC including the terms of 
bonus plans, share plans and other long-term incentive plans and 
for agreeing the individual remuneration packages of executive 
Directors and other senior Group employees taking into account 
the pay and conditions across the Group. No Directors are 
involved in deciding their own remuneration.

The members of the Remuneration Committee throughout 2008 
were Sir Mark Moody-Stuart (Chairman), J D Coombe and G Morgan. 
At the conclusion of the Annual General Meeting on 30 May 2008 
W S H Laidlaw became a member of the Committee.

Overall principles
A global reward strategy for the Group was approved by the 
Remuneration Committee in 2007. This strategy provided a 
framework for the Remuneration Committee in carrying out 
its responsibilities during the year and includes the following 
key elements:

•	 	An	assessment	of	reward	with	reference	to	clear	and	relevant	

objectives set within a balanced scorecard framework.  
Whilst the achievement of financial objectives is very important, 
the other objectives relating to efficiency and risk mitigation, 
customer development and the productivity of the Group’s 
human capital are also key to financial performance and the 
development and sustainability of the Group over the short  
and medium term; 

•	 	A	focus	on	total	compensation	(salary,	bonus	and	the	value	of	
long term incentives) with variable pay (namely bonus and the 
value of long term incentives) differentiated by performance;
•	 	The	use	of	considered	discretion	to	assess	the	extent	to	which	
performance has been achieved rather than applying a formulaic 
approach which, by its nature, may encourage inappropriate  
risk taking and cannot cover all scenarios;

•	 	A	significant	proportion	of	variable	pay	being	deferred	into	

HSBC Holdings Restricted Shares to tie recipients to the future 
performance of the Group and to retain key talent; and
•	 	A	total	remuneration	package	(salary,	bonus,	long-term	

incentive awards and other benefits) which is competitive in 
relation to comparable organisations in each of the markets  
in which HSBC operates.

The Committee also takes into account environmental, social  
and governance aspects when determining executive Directors’ 
remuneration and oversees senior management incentive 
structures to ensure that such structures take account of possible 
inadvertent consequences from these aspects.

Application to executive Directors
A number of specific changes to remuneration policy for executive 
Directors and other senior executives were made in 2007 and 
communicated to shareholders in the 2008 Directors’ Remuneration 
Report. These changes, which are described in this report, were 
made to ensure closer alignment with HSBC’s business strategy. 
They take into account competitive market practice and follow 
through the Group’s global reward strategy for this senior 
executive population.

In order to ensure that executive Directors’ remuneration 
packages are competitive, having regard to the market in which 
the Company competes for executive talent, the Remuneration 
Committee determined to consider market data from a defined 
remuneration comparator group. This initial group comprised nine 
global financial services companies, namely Banco Santander, 
Bank of America, Barclays, BNP Paribas, Citigroup, Deutsche 
Bank, Royal Bank of Scotland, Standard Chartered and UBS. 
These companies were selected on the basis of their broadly 
similar business coverage, size and international scope, and are 
subject to annual review for continuing relevance.

Executive Director salaries are targeted at the median of the 
remuneration comparator group, with an opportunity for top 
quartile total compensation through variable pay for higher levels 
of performance. The actual positioning of total compensation  
will depend on the performance of the Group and individual 
performance assessed against a combination of financial and  
non-financial objectives within an annual balanced scorecard.
The performance-related aspects of the remuneration package 
consist of a bonus of up to 400 per cent of salary and 
Performance Share awards with a face value of up to 700 per  
cent of salary. Taking into account the expected value of awards, 
the performance-related elements of pay make up around 80 per 
cent of the total remuneration package. Annual bonus payments 
and Performance Share awards are not pensionable.

A significant proportion of total compensation will be delivered  
in HSBC Holdings shares. Share ownership guidelines were 
increased for executive Directors and other senior executives  
to achieve further alignment with shareholder interests.

The above approach applies to all executive Directors with the 
exception of the Group Chairman, S K Green, whose variable 
compensation since 2007 has, at his request, been delivered 
exclusively through awards of Performance Shares and is thus no 
longer eligible to receive annual bonus payments; and S T Gulliver, 
whose variable compensation arrangements take into account 
wholesale banking market practice.

The approach will be carefully and regularly reviewed during 2009 
to take account of the volatile and challenging market conditions 
(see following section on HSBC Performance and Market Context) 
and, where appropriate, shareholders will be consulted on any 
proposed changes in policy. Any changes will also be described in 
future Directors’ Remuneration Reports.

The application of this policy to each component of executive 
Directors’ remuneration for 2008 is outlined in more detail below.

HSBC performance and market context
The last year was one of unprecedented volatility and turbulence 
in the global financial services sector which has continued into 
2009. In determining remuneration levels for 2008 and 
considering approaches to remuneration for 2009, the Committee 
was mindful of this global market context. In this volatile market 
environment it is difficult to appropriately apply measures such  
as total shareholder return and earnings per share, and it is 
particularly important to take account of risk from a short and 
medium term perspective.

Within this market context, HSBC’s overall financial and  
non-financial performance was relatively strong in comparison  
to its peers.   

The key achievements of the Group during 2008, with reference 
to its objectives set under the relevant balanced scorecard 
categories, are summarised below.

The financial objectives included a cost efficiency target ratio 
which, excluding the writing off of goodwill in the US, was met 
and improved on compared to 2007. Profit growth, as measured 
by earnings per share (‘EPS’), and return on capital, as measured 
by return on average total shareholder equity (‘ROE’), did not meet 
the targets set and were lower than the prior year, although the 
Group’s performance in these aspects relative to its peers 
remained strong. 

Process objectives focused on efficiency and qualitative measures 
which, in themselves, impact financial performance and mitigate 
risk. Although the Group did not meet its target to reduce 
operational losses as a percentage of revenue, the overall 
management of risk mitigation was judged to be strong, taking 
into account sound relationships with global regulatory bodies  
and the global investment community.

Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   31

The Group improved its customer development score compared  
to the prior year, as measured by customer recommendation and 
brand health in its Personal Financial Services businesses and met  
its overall 2008 target relating to brand health. Both were assisted  
by a significant increase in intra-group referrals.

Regarding the Group’s human capital, HSBC exceeded its 2008 
employee engagement target as measured in a global staff survey. 
All regions and businesses improved their engagement scores 
compared to 2007 and the Group’s 2008 score also exceeded the 
sector and global norms despite the challenging market environment. 
Some 316,000 (93 per cent) of staff worldwide participated in the 
2008 survey, a 5 per cent increase on the prior year. This high and 
improving level of participation evidences alignment of employees  
to the Group.

Management of risk
Since 2008 the Group’s Risk function has been involved in the 
approval of relevant incentive plans. Within the Group’s wholesale 
businesses, where appropriate, specific conditionality will be applied 
to the release of HSBC Restricted Shares issued by way of deferred 
bonuses. From 2009, the concept of imputing the cost of capital in 
the determination of bonus funding will be expanded progressively 
across the Group, starting with the Group’s wholesale businesses. 
Further information relating to the Group’s approach to risk 
management is set out on pages 191 to 192 of the Annual Report  
and Accounts 2008.

Executive Director remuneration
Salary
The Committee reviews salary levels for executive Directors each year.

Given the relative positioning of current salaries against the 
remuneration comparator group, no increases in salaries were made  
in 2008 other than to reflect promotions to the Board.

For 2009, there will be no increase to salaries for executive Directors. 
A similar approach has been adopted for other executives across the 
Group other than in exceptional circumstances.

The table below shows salaries in 2008 and with effect from 
1 March 2009.

As noted above the Group Chairman, S K Green, is, at his request,  
no longer eligible to receive an annual bonus payment. In line  
with this, no bonus award is being made to him in respect of 2008.  
In view of general conditions in the financial markets, the Group Chief 
Executive, M F Geoghegan, the Group Finance Director, D J Flint,  
and the Chief Executive of Global Banking and Markets and HSBC 
Global Asset Management, S T Gulliver, have requested that they  
not be considered for a bonus in respect of 2008. The Remuneration 
Committee has therefore decided, in spite of the performance of 
HSBC and the wholesale businesses in relation to its comparators, 
not to award these individuals a deferred bonus.

Other executive Directors have been awarded bonuses in deferred 
form in line with performance under the balanced scorecard 
framework and the overall performance of the Group, as set out 
above, as well as their own part of the business.

For executive Directors with responsibility for Asia, performance 
against financial objectives was mixed. Whilst the target for return  
on equity was met, overall 2008 profitability did not meet its target.  
Performance against Process, Customer and People objectives  
was stronger and this included high customer recommendation  
and employee engagement scores.

For Global Banking and Markets, although the financial targets for 
2008 were not met, the business remained profitable and relative 
performance against its peers was strong. Performance against 
Process, Customer and People objectives was strong and included 
high employee engagement scores and improved positions within 
global markets league tables. 

The bonus awards, which are shown in the table below, have been 
fully deferred into HSBC Holdings Restricted Shares, issued under 
the HSBC Share Plan, with a vesting date three years from the date 
of the award. Bonus awards made in 2008, in respect of performance 
in 2007 are shown for reference. 

D J Flint  
M F Geoghegan  
S K Green  
S T Gulliver1  

V H C Cheng1  
A A Flockhart1  

D J Flint1  
M F Geoghegan1  
S K Green2  
S T Gulliver1  

V H C Cheng  

A A Flockhart  

Salary

2008 
£000

700
1,070
1,250
800

2009 
£000 

700 
1,070 
1,250 
800 

HK$000 

HK$000

9,300 
8,000 

9,300
8,000

1 

 V H C Cheng joined the Board on 1 February 2008 and A A Flockhart and S T Gulliver 
on 1 May 2008. The salaries shown above represent the full year equivalent salary 
for these individuals.

Annual bonus
In determining annual bonus awards, the Committee took into 
account the extent to which the Group’s annual objectives had been 
met under the balanced scorecard approach, the Group’s absolute 
and relative performance compared to its peers, and competitive 
market practice where discernable. The consequence of this is a 
material fall in bonus awards across the Group in 2008. 

D J Flint1  
M F Geoghegan1  
S K Green2  
S T Gulliver1 

V H C Cheng  
A A Flockhart3  

A A Flockhart3  

  Cash bonus

2009 
£000 

– 
– 
– 
– 

2008 
£000

800
2,140
1,750
5,592

HK$000 

– 

HK$000

23,864

US$000 

US$000

– 

2,598

Restricted Share Awards

2009 
£000 

2008 
£000

– –
– –
– –
– 

3,600

HK$000 

HK$000

18,533 
18,705 –

9,832

US$000 

US$000

– 

1,184

Within the policy parameters described above in the section 
Application to executive Directors, the Committee has determined 
that no cash bonuses will be paid to executive Directors for 2008. 
Instead, any bonuses will be in the form of HSBC Holdings Restricted 
Shares with vesting deferred for three years. 

1 

2 

3 

 M F Geoghegan, D J Flint and S T Gulliver requested that they not be considered for  
a bonus in respect of 2008.

 At the Chairman’s request, he is no longer eligible to receive an annual bonus payment.

 The change in currency for A A Flockhart reflects a change of expatriate terms.  
The 2008 figure is on a gross equivalent basis.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Long-term incentive plan 
Under the HSBC Share Plan, executive Directors, as with other 
participants in the Plan, are eligible to receive awards of Performance 
Shares with a face value at grant of up to a maximum of seven times 
salary. The performance conditions associated with these awards are 
detailed in the next section, ‘Arrangements from 2008’.

No awards of Performance Shares have been made to date in 2009. 
Awards may be granted later in 2009, taking into account performance 
and the market context at the time.

The face and expected values of individual awards made in 2008, in 
respect of the prior 2007 performance year, are shown for reference.

D J Flint  
M F Geoghegan  
S K Green  
S T Gulliver 

V H C Cheng 

A A Flockhart 

2008

Expected  
value1 
£000

1,305
3,066
3,587
194

Face 
value 
£000 

3,182 
7,477 
8,750 
473 

HK$000 

HK$000

17,231 

7,065

US$000 

US$000

2,172 

890

1  41 per cent of the face value for the 2008 award.

Arrangements from 2008
The performance measures for the long-term incentive awards of 
Performance Shares under the HSBC Share Plan were amended  
last year following approval by shareholders at the 2008 Annual 
General Meeting.

From 2008, the vesting of awards is based on three independent 
performance measures and an overriding ‘sustained improvement’ 
judgement by the Committee. The three Group measures are relative 
total shareholder return (40 per cent of the award); economic profit 
(40 per cent of the award); and growth in earnings per share (‘EPS’) 
(20 per cent of the award).

These measures provide a basis on which to measure HSBC’s 
absolute and relative performance over the long-term taking into 
account an external measure of value creation, a measure of the 
extent to which the return on capital invested in HSBC is in excess  
of a benchmark return and a direct measure of the profits generated 
for shareholders. 

Awards will not vest unless the Remuneration Committee is satisfied 
that HSBC Holdings’ financial performance has shown a sustained 
improvement in the period since the award date. In determining 
whether HSBC Holdings has achieved such sustained improvement 
the Remuneration Committee will take account of all relevant factors, 
in particular, comparisons against the TSR comparator group in areas 
such as revenue growth and mix, cost efficiency, credit performance, 
cash return on cash invested, dividend performance and TSR.

The performance conditions are measured over a three year 
performance period and awards forfeited to the extent that they have 
not been met.

The performance measures and the targets described below apply 
for awards made in 2008.  The Remuneration Committee will review 
annually whether the performance targets remain appropriate and 
challenging, or should be recalibrated, for awards made thereafter, 
taking into account factors such as economic expectations, the 
industry’s outlook and shareholders’ interests. The Committee will 
consult in accordance with institutional shareholder guidelines on any 
further changes proposed to the nature of the performance measures 
and their percentage split referred to above.

TSR award
TSR is measured against a comparator group comprising the largest 
global banks in the world as well as other banks against which HSBC 
competes for business on a regional and/or local level. These 
companies are:

Banco Bradesco 
Banco Itau 
Banco Santander 
Bank of America 
Bank of China 
Barclays 
BBVA 
BNP Paribas 
Citigroup 
Credit Suisse Group 
DBS Group 
Deutsche Bank 
Fortis 

HBOS
ICBC 
JP Morgan Chase 
Lloyds Banking Group
National Australia Bank 
Royal Bank of Canada 
Royal Bank of Scotland 
Société Générale 
Standard Chartered 
UBS 
UniCredito Italiano 
Wells Fargo 
Wachovia

To reflect the fact that the range of market capitalisations within 
the comparator group is very wide, a free float market capitalisation 
(‘FFMC’) weighted method is used to calculate TSR performance. 
Under this approach, HSBC’s out-performance of the comparator 
group will be calculated by dividing the total FFMC of all of the 
companies that HSBC has outperformed in terms of TSR by the 
total FFMC of all of the companies in the comparator group.

The extent to which the TSR award will vest will be determined  
as follows:

If HSBC’s TSR outperforms  
companies comprising  

75 per cent of the total FFMC 
50 per cent of the total FFMC 
< 50 per cent of the total FFMC  

Proportion of TSR Award vesting1

100%
20%
nil

1 

 Vesting will occur in a straight line between 20 per cent and 100 per cent where HSBC’s 
performance falls between these incremental steps.

Economic profit award
Economic Profit (‘EP’) is calculated as the average annual difference 
between return on invested capital and the Group’s benchmark cost 
of capital and is expressed as a percentage. EP is a key measure of 
shareholder value creation as it rewards management progressively 
to the extent that the return on the capital invested in HSBC by its 
shareholders is in excess of a threshold return, which itself exceeds 
the Group’s benchmark cost of capital.

For the awards made in 2008 the benchmark cost of capital is 10 per 
cent. Return on invested capital is based on the profit attributable to 
shareholders as defined in the Annual Report and Accounts.

The extent to which the EP award will vest will be determined  
as follows:

Average annual EP over three years 

Proportion of EP Award vesting1

8 per cent or above 
< 3 per cent 

100%
nil

1 

 Vesting will occur in a straight line between 0 per cent and 100 per cent where HSBC’s 
performance falls between these incremental steps.

If events occur which cause the Remuneration Committee to consider 
that a performance condition has become unfair or impractical in 
either direction, the right is reserved to the Remuneration Committee, 
if it considers it appropriate to do so, to amend, relax or waive  
the condition.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   33

Earnings per share award
Growth in Earnings per Share (EPS) is measured on a point to point 
basis, by comparing EPS in the third financial year of the performance 
period with EPS in the financial year preceding that in which the 
award is made. This approach is aimed at simplifying the use of EPS 
as a performance measure and takes into account feedback received 
during consultation with institutional shareholders.

EPS growth in Year 3 over the base EPS 

Proportion of EPS Award vesting1

28 per cent or above   
16 per cent 
< 16 per cent 

100%
20%
nil

1 

 Vesting will occur in a straight line between 20% and 100% where HSBC’s 
performance falls between these incremental steps.

Awards will vest in full, immediately in cases of death. In the event  
of redundancy, retirement on grounds of injury or ill health and where 
a participant ceases to be employed by HSBC due to a company 
ceasing to be part of HSBC, awards will normally vest at the end of 
the vesting period on a time-apportioned basis to the extent that the 
performance conditions have been satisfied. In the event of a change 
of control, awards will normally vest immediately and on a time-
apportioned basis to the extent that the performance conditions have 
been satisfied. Awards will normally be forfeited if the participant is 
dismissed for cause or resigns from HSBC. In all circumstances the 
Committee retains discretion to ensure fair and reasonable treatment.

Total shareholder return
Pursuant to the Directors’ Remuneration Report Regulations 2002, 
the graph below shows HSBC’s TSR performance against the FTSE 
100 Index, for the five-year period ended 31 December 2008. The 
FTSE 100 Index has been chosen as this is a recognised broad equity 
market index of which HSBC Holdings is a member.

%
170

160

150

140

130

120

110

100

90

Dec
2003

Dec
2004

Dec
2005

Dec
2006

Dec
2007

Dec
2008

HSBC total shareholder return

FTSE 100

Source: IDC

Pensions
The normal retirement age for executive Directors is 65 with the 
exception of V H C Cheng, where no retirement age is specified in 
keeping with local legislation. 

Directors’ emoluments
The emoluments of the Directors of HSBC Holdings for 2008 were as follows:

Fees 
£000 

Salary 
£000 

Allowance1  Benefits in kind2 
£000 

£000 

Bonuses3 
£000 

Total 2008 
£000 

Total 2007 
£000

Executive Directors
V H C Cheng4  
D J Flint  
A A Flockhart5  
M F Geoghegan  
S K Green  
S T Gulliver5  

Non-executive Directors
Lord Butler6  
S A Catz5  
J D Coombe  
Baroness Dunn6  
J L Durán7  
R A Fairhead  
W K L Fung8 
J W J Hughes-Hallett  
W S H Laidlaw7  
J R Lomax9  
Sir Brian Moffat6  
Sir Mark Moody-Stuart    
G Morgan 
N R N Murthy5  
S W Newton10  
S M Robertson  
J L Thornton9,11  
Sir Brian Williamson  

Total12  

Total (US$000)12  

– 
– 
– 
– 
– 
– 

40 
43 
105 
35 
65 
127 
122 
105 
77 
5 
35 
125 
85 
45 
66 
115 
89 
95 

534 
700 
229 
1,070 
1,250 
533 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

67 
385 
– 
535 
– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

545 
22 
355 
62 
15 
14 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

1,379 

2,529 

4,316 

7,916 

987 

1,810 

1,013 

1,858 

– 
– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 

– 

1,146 –
1,107 
584 –
1,667 
1,265 
547 –

40 
43 –
105 
35 
65 –
127 
122 
105 
77 –
5 –
35 
125 
85 
45 –
66 
115 
89 –
95 

1,878

3,536
3,012

103

105
85

103
122
97

110
125
77

77
94

91

7,695 

14,113 

9,738

19,493

Notes
1  Executive allowance paid to fund personal pension arrangements.

2 

 Benefits in kind for executive Directors include provision of company car, medical insurance, other insurance cover, accountancy advice and travel assistance.  
V H C Cheng and A A Flockhart receive housing and other benefits in kind that are normal within the location in which they are employed. 

3  These discretionary bonuses are in respect of 2008. See page 31 for comparison with 2007.
4  Appointed a Director on 1 February 2008.

5  Appointed a Director on 1 May 2008.

6  Retired as a Director on 30 May 2008.

7  Appointed a Director on 1 January 2008.

8 

Includes fees as a non-executive Director of The Hongkong and Shanghai Banking Corporation.

9  Appointed a Director on 1 December 2008.

10 Retired as a Director on 10 October 2008.

11  Includes fees as non-executive Chairman of HSBC North America Holdings Inc.

12 Total emoluments for 2007 include the emoluments of Directors who retired in that year. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
34   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Non-executive Directors
Non-executive Directors are appointed for fixed terms not exceeding 
three years, subject to their re-election by shareholders at Annual 
General Meetings. Non-executive Directors have no service contract 
and are not eligible to participate in HSBC’s share plans.

Fees
Non-executive Directors’ fees are regularly reviewed and compared 
with other large international companies. The current fee, which was 
approved by shareholders in 2006, is £65,000 per annum.

A fee of £30,000 per annum is payable to the senior independent 
non-executive Director. In addition, non-executive Directors receive 
the following fees for service on Board Committees:

Fees – non-executive Directors

Chairman, Audit Committee  
Member, Audit Committee  
During 2008, 8 meetings of the Group Audit Committee were held.

  £50,000 p.a.
  £20,000 p.a.

Chairman, Remuneration Committee  
Member, Remuneration Committee  
During 2008, 7 meetings of the Remuneration Committee were held.

  £40,000 p.a.
  £20,000 p.a.

Chairman, Nomination Committee    
Member, Nomination Committee  
During 2008, 5 meetings of the Nomination Committee were held.

  £30,000 p.a.
  £20,000 p.a.

Chairman, Corporate Sustainability Committee 
Member, Corporate Sustainability Committee  
During 2008, 4 meetings of the Corporate Sustainability Committee were held.

  £30,000 p.a.
  £20,000 p.a.

Pensions 
V H C Cheng ceased membership of, and accrual of benefits under, 
the HSBC Group Hong Kong Local Staff Retirement Benefit Scheme 
– Defined Benefit Section on 31 July 2008. The rules of the Scheme 
provide for a lump sum payment of benefit (rather than an annual 
pension) and Mr Cheng received a cash retirement benefit payment 
of HKD46,614,583 on 3 September 2008 in respect of reaching  
the age of 60, the normal retirement age under the Scheme.  
Mr Cheng’s accrued benefit and its transfer value under the Scheme 
at 31 December 2007 was HKD32,906,250 and the increase of  
the accrued benefit and transfer value during 2008 (less personal 
contributions) was HKD13,708,333. As Mr Cheng has ceased 
membership of the Scheme, no accrued benefit or transfer value 
remained in the Scheme at 31 December 2008. The employer 
contribution to Mr Cheng’s retirement benefits Scheme for the  
period 1 January 2008 to 31 July 2008 was HKD626,250.

With effect from 1 August 2008 Mr Cheng has been a member of 
the Hong Kong Special Administrative Region Mandatory Provident 
Fund (‘MPF’) and receives an executive allowance of 25 per cent  
of annual basic salary, less the mandatory contributions to the  

MPF by both the employer and employee, to fund personal pension 
arrangements. The mandatory employer contribution to the MPF in 
respect of Mr Cheng for the period 1 August 2008 to 31 December 
2008 was HKD5,000.

D J Flint receives an executive allowance of 55 per cent of annual 
basic salary to fund personal pension arrangements.

A A Flockhart left the International Staff Retirement Benefits 
Scheme on 30 November 2008. With effect from 2 December 2008 
employer contributions equivalent to 40 per cent of annual basic 
salary are now made to a personal pension plan in respect of 
Mr Flockhart. During 2008, employer contributions of HKD258,000 
were paid into this plan.

Mr Geoghegan receives an executive allowance of 50 per cent of 
annual basic salary to fund personal pension arrangements. In 2008, 
an employer contribution was made to the HSBC Asia Holdings 
Pension Plan of £225,000 from a bonus sacrifice in respect of 2007 
(in 2007, an employer contribution of £215,000 was made arising 
entirely from a bonus sacrifice in respect of 2006). There were no 
other employer contributions made to this plan.

S K Green ceased membership of the HSBC Bank (UK) Pension 
Scheme on 5 April 2006. Since 6 April 2006, Mr Green has been 
entitled to receive benefits from an Employer Funded Retirement 
Benefits Scheme which together with entitlements from the HSBC 
Bank (UK) Pension Scheme will provide benefits to Mr Green that 
would be broadly comparable to an accrual rate of one-thirtieth of 
pensionable salary for each year of pensionable service.

S T Gulliver left the International Staff Retirement Benefits Scheme 
on 31 March 2006. Employer contributions equivalent to 30 per cent 
of annual basic salary are now made to a personal pension plan in 
respect of Mr Gulliver. During 2008, employer contributions of 
£225,000 were paid into this plan. 

The unfunded pension payments tabulated below, in respect of 
which provision has been made, were made during 2008 to five 
former Directors of HSBC Holdings. 

The payments in respect of R Delbridge and Sir Brian Pearse were 
made by HSBC Bank plc as former Directors of that bank. The 
payment in respect of C F W de Croisset was made by HSBC France 
as a former Director of that bank.

B H Asher  
C F W de Croisset  
R Delbridge  
Sir Brian Pearse  
Sir William Purves  

2008 

£ £

2007 

97,752 
221,100 
140,601 
58,632 
103,481 

621,566 

93,812
194,077
134,934
56,269
99,310

578,402

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   35

Accrued 
annual 
pension at 
31 December 
2008 
£000 

254 
669 
138 

Increase in 
accrued 
pension 
during 
2008 
£000 

25 
42 
11 

Increase in 
accrued 
pension 
during 2008, 
excluding 
any increase 
for inflation 
£000 

15 
10 
5 

Transfer 
value 
of accrued 
pension at 
31 December 
20071 
£000 

4,467 
12,780 
2,716 

Transfer 
value 
of accrued 
pension at 
31 December 
20081 
£000 

4,644 
17,7163 
2,749 

A A Flockhart2    
S K Green  
S T Gulliver4  

Increase of 
transfer value 
of accrued 
pension (less 
personal 
contributons) 
in 20081 
£000 

161 
4,9363 
33 

Transfer value 
(less personal 
contributions) 
at 31 December 
2008 relating to 
increase in accrued 
pensions during 
2008, excluding any
increase for inflation1 

£000

238
272
95

1  The transfer value represents a liability of HSBC’s pension funds and not a sum paid or due to the individual; it cannot therefore meaningfully be added to annual remuneration.

2 

3 

 A A Flockhart left the International Staff Retirement Benefits Scheme (‘ISRBS’) on 30 November 2008. The ISRBS retains a liability for a contingent spouse’s pension equal to £126,000 
per annum as at 31 December 2008. Mr Flockhart made personal contributions to the ISRBS amounting to £16,000 during the year.

 During 2008, the Trustee of the HSBC Bank (UK) Pension Scheme decided to change the basis used to calculate transfer values from the Scheme for all Scheme members,  
in order to allow for lower expectations of future investment returns and improved longevity. The impact of this is reflected in the increase in the transfer value of accrued pension.  
If the Trustee had not changed the transfer value basis, the change in transfer value during 2008 would have been £2.48 million (£1.698 million during 2007).

4 

 S T Gulliver left the ISRBS on 31 March 2006. The ISRBS retains a liability for a contingent spouse’s pension equal to £61,000 per annum as at 31 December 2008.

Share plans
At 31 December 2008, the undernamed Directors held Performance Share awards, Restricted Share awards and options to acquire the 
number of HSBC Holdings ordinary shares set against their respective names.

HSBC Holdings savings-related share option plans
HSBC Holdings ordinary shares of US$0.50 

Date of 
award 

Exercise 
price (£) 

Exercisable 
 from1 

 Options held at 
1 January 
2008 or date  
appointed  
if  later 

Exercisable 
until 

Options 
awarded 
during year 

Options 
exercised 
during year 

Options 
held at 
31 December 
2008

V H C Cheng2  
D J Flint  
A A Flockhart4  
S K Green  

23 Apr 2003 
25 Apr 2007 
25 Apr 2007 
23 Apr 2003 

5.3496 
7.0872 
7.0872 
5.3496 

1 Aug 2008 
1 Aug 2012 
1 Aug 2010 
1 Aug 2008 

31 Jan 2009 
31 Jan 2013 
31 Jan 2011 
31 Jan 2009 

3,0703 
2,310 
1,332 
3,070 

– 
– 
– 
– 

3,0703 –

– 
– 
3,0705 

2,310
1,332
–

The HSBC Holdings savings-related share option plans are all-employee share plans under which eligible HSBC employees may be granted options to acquire HSBC Holdings ordinary 
shares. Employees may make contributions of up to £250 (or equivalent) each month over a period of one, three or five years which may be used on the first, third or fifth anniversary of the 
commencement of the relevant savings contract, at the employee’s election, to exercise the options. The plans help align the interests of employees with the creation of shareholder value 
and, as such, exercise of the options is not subject to any performance conditions. The options were awarded for nil consideration and are exercisable at a 20 per cent discount to the average 
market value of the ordinary shares on the five business days immediately preceding the invitation date. No options lapsed during the year. There are no performance criteria conditional 
upon which the outstanding options are exercisable and there have been no variations to the terms and conditions since the awards were made. The market value of the ordinary shares 
at 31 December 2008 was £6.62. The highest and lowest market values during the year were £9.2775 and £6.1225. Market value is the mid-market price derived from the London Stock 
Exchange Daily Official List on the relevant date. Under the Securities and Futures Ordinance of Hong Kong, the options are categorised as unlisted physically settled equity derivatives.

1  May be advanced to an earlier date in certain circumstances, e.g. retirement.

2  Appointed a Director on 1 February 2008.

3  At the date of exercise, 8 August 2008, the market value per share was £8.5850.

4  Appointed a Director on 1 May 2008.

5  At the date of exercise, 22 December 2008, the market value per share was £6.1225.

Awards of Performance Shares
HSBC Holdings Restricted Share Plan 2000
HSBC Holdings ordinary shares of US$0.50

V H C Cheng2  
D J Flint  
M F Geoghegan  
S K Green  

Year in 
which 
award 
may vest 

2008 
2008 
2008 
2008 

Awards held 
at 1 January 
2008 or date 
appointed if 
later 

55,028 
136,192 
63,558 
136,192 

Awards 
held at 
31 December
20081

–
–
–
–

Date of 
award 

5 Mar 2003 
5 Mar 2003 
5 Mar 2003 
5 Mar 2003 

Vesting of these awards was subject to the achievement of corporate performance conditions. Under the Securities and Futures Ordinance of Hong Kong, interests held through the  
HSBC Holdings Restricted Share Plan 2000 were categorised as the interests of a beneficiary of a trust.

1 

 The corporate performance conditions were not met and, under the rules of the Plan, the awards (including additional shares arising from scrip dividends) held by: V H C Cheng,  
55,028  shares; D J Flint, 137,568  shares; M F Geoghegan, 64,200  shares; and S K Green, 137,568  shares, were forfeited on 4 April 2008. The awards held by A A Flockhart,  
27,514 shares; and S T Gulliver, 55,028 shares, who were appointed as Directors on 1 May 2008, were also forfeited on 4 April 2008. As a consequence, the fourth interim dividend  
for 2007 did not accrue on these forfeited share awards.

2  Appointed a Director on 1 February 2008.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
36   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Awards of Performance Shares
HSBC Share Plan 
HSBC Holdings ordinary shares of US$0.50

V H C Cheng4  

D J Flint  

A A Flockhart6  

M F Geoghegan  

S K Green  

S T Gulliver6  

Awards 
held at 
1 January 
2008 or date 
appointed 
if later 

Year in 
which 
awards 
may vest 

Awards made during 
year or since date 
appointed if later1 
Monetary 
value 
£000 

Number 

Awards vested during 
year or since date 
appointed if later2 
Monetary 
value 
£000 

Number 

2008 
2009 
2010 
2011 

2008 
2009 
2010 
2011 

2008 
2009 
2010 
2011 

2008 
2009 
2010 
2011 

2008 
2009 
2010 
2011 

2008 
2009 
2010 
2011 

91,824 
88,534 
172,636 
– 

194,796 
175,296 
256,029 
– 

779 
66,401 
114,998 
– 

259,728 
219,121 
581,884 
– 

324,659 
273,900 
436,413 
– 

1,559 
110,667 
127,730 
– 

– 
– 
– 
129,325 

– 
– 
– 
372,940 

– 
– 
– 
127,174 

– 
– 
– 
876,408 

– 
– 
– 
1,025,584 

– 
– 
– 
55,409 

– 
– 
– 
1,103 

– 
– 
– 
3,182 

– 
– 
– 
1,085 

– 
– 
– 
7,477 

– 
– 
– 
8,750 

– 
– 
– 
473 

47,002 
– 
– 
– 

100,721 
– 
– 
– 

779 
– 
– 
– 

134,295 
– 
– 
– 

167,868 
– 
– 
– 

1,559 
– 
– 
– 

405 
– 
– 
– 

868 
– 
– 
– 

7 
– 
– 
– 

1,157 
– 
– 
– 

1,446 
– 
– 
– 

14 
– 
– 
– 

Awards 
held at 31
December 
20083 

–5
92,689
180,739
130,852

–5
185,378
270,755
377,343

–5
69,518
120,395
128,675

–5
231,724
615,351
886,755

–5
289,653
461,513
1,037,692

–5
115,861
133,725
56,063

Date of 
award 

27 May 2005 
6 Mar 2006 
5 Mar 2007 
3 Jun 2008 

27 May 2005 
6 Mar 2006 
5 Mar 2007 
3 Jun 2008 

27 May 2005 
6 Mar 2006 
5 Mar 2007 
3 Jun 2008 

27 May 2005 
6 Mar 2006 
5 Mar 2007 
3 Jun 2008 

27 May 2005 
6 Mar 2006 
5 Mar 2007 
3 Jun 2008 

27 May 2005 
6 Mar 2006 
5 Mar 2007 
3 Jun 2008 

Vesting of the Performance Share awards granted in 2008 is subject to the achievement of the corporate performance conditions set out on pages 32 to 33. Vesting of the Performance 
Share awards granted in 2005 to 2007 is subject to the achievement of two independent measures, relative TSR and growth in EPS, each accounting for 50 per cent of the award.   
The comparator group for the TSR element is comprised of 28 global banks. 30 per cent of this portion of the award vests for median ranked performance with full vesting for upper  
quartile performance or above. For the EPS element of the award, 30 per cent will vest if the incremental EPS over the performance period is 24 per cent or more of EPS in the base year 
with 100 per cent vesting if HSBC’s incremental EPS over the performance period is 52 per cent or more of EPS in the base year. The performance conditions for these awards is described 
in full on pages 320 to 322 of Annual Report and Accounts 2008.Under the Securities and Futures Ordinance of Hong Kong, interests held through the HSBC Share Plan are categorised as 
the interests of a beneficiary of a trust.

1  At the date of the award, 3 June 2008, the market value per share was £8.56. The shares acquired by the Trustee of the Plan were purchased at an average price of £8.53173.

2 

 The Earnings Per Share element of the performance conditions was met and that element of the Performance Share Awards vested on 1 April 2008, when the market value per share 
was £8.61, as follows: V H C Cheng, 45,911 shares; D J Flint, 98,382 shares, M F Geoghegan, 131,176 shares; and S K Green, 163,970 shares. The awards held by A A Flockhart 
(32,794) shares, and S T Gulliver (65,587) shares, who were appointed as Directors on 1 May 2008, also vested on 1 April 2008. Awards representing the fourth interim dividend for 
2007 vested on 7 May 2008, when the market value per share was £8.875, as follows: V H C Cheng, 1,091 shares; D J Flint, 2,339 shares; A A Flockhart, 779 shares; M F Geoghegan, 
3,119 shares; S K Green, 3,898 shares; and S T Gulliver, 1,559 shares. The market value per share on the date of the award, 27 May 2005, was £8.68.

3 

Includes additional shares arising from scrip dividends.

4  Appointed a Director on 1 February 2008.

5 

 The Total Shareholder Return element of the performance conditions was not met and, under the terms of the Plan, that element of the Performance Share awards held by:  
V H C Cheng, 45,913 shares; D J Flint, 98,383 shares; M F Geoghegan, 131,177 shares; and S K Green, 163,971 shares was forfeited on 2 April 2008. The awards held by A A Flockhart, 
32,795 shares; and S T Gulliver, 65,589 shares, who were appointed as Directors on 1 May 2008, were also forfeited on 2 April 2008. As a consequence, the fourth interim dividend 
for 2007 did not accrue on the forfeited shares.

6  Appointed a Director on 1 May 2008.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   37

Awards of Restricted Shares 
HSBC Share Plan
HSBC Holdings ordinary shares of US$0.50

Date of 
award 

Year in 
which 
awards 
may vest 

Awards 
held 
on date 
appointed 

Awards made during 
year or since date 
appointed if later 
Monetary 
value 
£000 

Number 

Awards vested during 
year or since date 
appointed if later 
Monetary 
value 
£000 

Number 

V H C Cheng3 

3 Mar 2008 

A A Flockhart4  

S T Gulliver4  

31 Oct 2007 
3 Mar 2008 

2011 

2010 
2011 

6 Mar 2006 
5 Mar 2007 
3 Mar 2008 

20095 
2009-20105 
2009-20115 

– 

82,2951 

646 

51,167 
11,929 

143,677 
305,591 
458,708 

– 
– 

– 
– 
– 

– 
– 

– 
– 
– 

– 

– 
– 

– 
– 
– 

– 

– 
– 

– 
– 
– 

Awards 
held at 31
December

20082 

86,158

53,568
12,488

150,421
319,934
480,237

Vesting of Restricted Share awards is normally subject to the Director remaining an employee on the vesting date. The vesting date may be advanced to an earlier date 
in certain circumstances, e.g. death or retirement. Under the Securities and Futures Ordinance of Hong Kong, interests held through the HSBC Share Plan are categorised 
as the interests of a beneficiary of a trust.

1 

2 

 At the date of the award, 3 March 2008, the market value per share was £7.90. The shares acquired by the Trustee of the Plan were purchased at an average price of £7.848143.

Includes additional shares arising from scrip dividends.

3  Appointed a Director on 1 February 2008.

4  Appointed a Director on 1 May 2008.
5 

 33 per cent of the award vests on each of the first and second anniversaries of the date of the award, with the balance vesting on the third anniversary of the date 
of the award.

On behalf of the Board 

Sir Mark Moody-Stuart 
Chairman of Remuneration Committee

2 March 2009

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
38   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Summary Consolidated Income Statement

2007 
  US$m 

  92,359 
  (54,564) 

  37,795 

  26,337 
(4,335) 

  22,002 

4,458 
5,376 

9,834 

2,812 
1,271 

4,083 

1,956 
1,092 
324 
9,076 
– 
1,439 

Year ended 31 December 2008 

Interest income  
Interest expense  

Net interest income  

Fee income  
Fee expense  

Net fee income  

Trading income excluding net interest income  
Net interest income on trading activities  

Net trading income  

Changes in fair value of long-term debt issued and related derivatives  
Net income/(expense) from other financial instruments designated at fair value 

Net income from financial instruments designated at fair value  

Gains less losses from financial investments  
Gains arising from dilution of interests in associates  
Dividend income  
Net earned insurance premiums  
Gains on disposal of French regional banks  
Other operating income  

  87,601 

Total operating income  

(8,608) 

Net insurance claims incurred and movement in liabilities to policyholders   

  78,993 

Net operating income before loan impairment charges and other credit risk provisions 

(17,242) 

Loan impairment charges and other credit risk provisions  

  61,751 

Net operating income  

  (21,334) 
  (15,294) 
(1,714) 
(700) 
– 

  (39,042) 

Employee compensation and benefits  
General and administrative expenses  
Depreciation and impairment of property, plant and equipment   
Amortisation and impairment of intangible assets  
Goodwill impairment  

Total operating expenses 

  22,709 
1,503 

Operating profit  
Share of profit in associates and joint ventures  

  24,212 
(3,757) 

  20,455 

  19,133 
1,322 

US$ 

1.65 
1.63 
0.87 

Profit before tax  
Tax expense  

Profit for the year  

Profit attributable to shareholders of the parent company 
Profit attributable to minority interests  

Basic earnings per ordinary share 
Diluted earnings per ordinary share 
Dividends per ordinary share 

2008 
US$m 

91,301 
(48,738) 

42,563 

24,764 
(4,740) 

20,024 

847 
5,713 

6,560 

6,679 
(2,827) 

3,852 

197 
– 
272 
10,850 
2,445 
1,808 

88,571 

(6,889) 

81,682 

(24,937) 

56,745 

(20,792) 
(15,260) 
(1,750) 
(733) 
(10,564) 

(49,099) 

7,646 
1,661 

9,307 
(2,809) 

6,498 

5,728 
770 

US$ 

0.47 
0.47 
0.93 

2008 
£m 

49,759 
(26,562) 

23,197 

13,496 
(2,583) 

10,913 

462 
3,113 

3,575 

3,640 
(1,541) 

2,099 

107 
– 
148 
5,913 
1,333 
986 

2008 
HK$m

710,961
(379,523)

331,438

192,837
(36,910)

155,927

6,594
44,489

51,083

52,009
(22,013)

29,996

1,534
–
2,118
84,489
19,039
14,078

48,271 

689,702

(3,754) 

44,517 

(13,591) 

30,926 

(11,332) 
(8,316) 
(954) 
(399) 
(5,758) 

(53,644)

636,058

(194,185)

441,873

(161,907)
(118,829)
(13,625)
(5,708)
(82,265)

(26,759) 

(382,334)

4,167 
905 

5,072 
(1,531) 

3,541 

3,122 
419 

£ 

0.26 
0.26 
0.51 

59,539
12,935

72,474
(21,874)

50,600

44,604
5,996

HK$

3.66
3.66
7.24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   39

Summary Consolidated Balance Sheet

2007 
US$m 

  Assets

21,765  Cash and balances at central banks   
9,777 

Items in the course of collection from other banks   

13,893  Hong Kong Government certificates of indebtedness   

445,968 
41,564 

Trading assets   
Financial assets designated at fair value   

Loans and advances to banks   
Loans and advances to customers   
Financial investments   
Interests in associates and joint ventures   

187,854  Derivatives   
237,366 
981,548 
283,000 
10,384 
39,689  Goodwill and intangible assets   
15,694 
Property, plant and equipment     
39,493  Other assets   

896  Current tax asset   
5,284  Deferred tax asset   
20,091 

Prepayments and accrued income   

2008 
US$m 

2008 
£m 

2008 
HK$m

52,396 
6,003 
15,358 
427,329 
28,533 
494,876 
153,766 
932,868 
300,235 
11,537 
27,357 
14,025 
37,822 
2,552 
7,011 
15,797 

35,944 
4,118 
10,536 
293,148 
19,574 
339,485 
105,483 
639,947 
205,961 
7,914 
18,767 
9,621 
25,945 
1,751 
4,810 
10,837 

406,069
46,523
119,024
3,311,800
221,131
3,835,289
1,191,687
7,229,727
2,326,821
89,412
212,017
108,694
293,120
19,778
54,335
122,427

  2,354,266 

Total assets   

2,527,465 

1,733,841 

19,587,854

Liabilities and Equity 
Liabilities 

13,893  Hong Kong currency notes in circulation   
132,181  Deposits by banks   
1,096,140  Customer accounts   

8,672 
314,580 
89,939 

Items in the course of transmission to other banks   
Trading liabilities   
Financial liabilities designated at fair value   

183,393  Derivatives   
246,579  Debt securities in issue   

2,893  Retirement benefit liabilities   
35,013  Other liabilities   
2,559  Current tax liabilities   

Liabilities under insurance contracts   

42,606 
21,766  Accruals and deferred income   
1,958 
Provisions   
1,859  Deferred tax liabilities   
Subordinated liabilities   
24,819 

15,358 
130,084 
1,115,327 
7,232 
247,652 
74,587 
487,060 
179,693 
3,888 
72,384 
1,822 
43,683 
15,448 
1,730 
1,855 
29,433 

10,536 
89,238 
765,114 
4,961 
169,889 
51,167 
334,123 
123,269 
2,667 
49,655 
1,250 
29,967 
10,597 
1,187 
1,273 
20,191 

119,024
1,008,151
8,643,784
56,048
1,919,303
578,050
3,774,715
1,392,621
30,132
560,975
14,121
338,543
119,722
13,408
14,376
228,106

  2,218,850 

Total liabilities   

2,427,236 

1,665,084 

18,811,079

Equity 

5,915  Called up share capital   
8,134 

Share premium account   
 –  Other equity instruments 

33,014  Other reserves   
81,097  Retained earnings   

128,160 

Total shareholders’ equity   

7,256  Minority interests   

135,416 

Total equity   

6,053 
8,463 
2,133 
(3,747) 
80,689 

93,591 
6,638 

100,229 

4,152 
5,806 
1,463 
(2,570) 
55,352 

64,203 
4,554 

68,757 

46,911
65,588
16,531
(29,039)
625,339

725,330
51,445

776,775

  2,354,266 

Total equity and liabilities   

2,527,465 

1,733,841 

19,587,854

S K Green 
Group Chairman

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
40   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Notes on the Summary Financial Statement

1. Basis of preparation 
Compliance with International Financial Reporting Standards
 The consolidated financial statements of HSBC and the separate financial statements of HSBC Holdings have been prepared in accordance 
with International Financial Reporting Standards (‘IFRSs’) as issued by the International Accounting Standards Board (‘IASB’) and as endorsed 
by the EU. EU-endorsed IFRSs may differ from IFRSs as issued by the IASB if, at any point in time, new or amended IFRSs have not been 
endorsed by the EU. At 31 December 2008, there were no unendorsed standards effective for the year ended 31 December 2008 affecting 
these consolidated and separate financial statements, and there was no difference between IFRSs endorsed by the EU and IFRSs issued by 
the IASB in terms of their application to HSBC. Accordingly, HSBC’s financial statements for the year ended 31 December 2008 are prepared 
in accordance with IFRSs as issued by the IASB.

2. Directors’ emoluments 
The aggregate emoluments of the Directors of HSBC Holdings, computed in accordance with Part I of Schedule 6 of the Companies Act  
1985, were:

Fees 
Salaries and other emoluments  
Bonuses 

Gains on the exercise of share options  
Vesting of Long-Term Incentive awards  

2008 
US$000 

2,529 
11,584 
– 

14,113 

23 
7,147 

2007 
US$000 

2,626 
7,929 
8,938 

19,493 

13 
4,563 

2006 
US$000

2,660
7,774
10,705

21,139

3
18,975

In addition, there were payments under retirement benefit agreements with former Directors of US$1,139,968 (2007: US$1,183,960).  
The provision at 31 December 2008 in respect of unfunded pension obligations to former Directors amounted to US$15,164,791  
(2007: US$18,491,117).

During the year, aggregate contributions to pension schemes in respect of Directors were US$664,174 (2007: US$545,854 which included 
US$460,564 arising from a Director’s waiver of bonus).

Discretionary bonuses for Directors are based on a combination of individual and corporate performance and are determined by the 
Remuneration Committee. Details of Directors’ remuneration, share options and conditional awards under the Restricted Share Plan 2000  
and the HSBC Share Plan are included in the ‘Summary Directors’ Remuneration Report’ on pages 33 to 37.

3. Related party transactions
Transactions, arrangements and agreements involving related parties 
Particulars of transactions, arrangements and agreements entered into by subsidiaries of HSBC Holdings with Directors, disclosed pursuant 
to section 232 of the Companies Act 1985, are shown below: 

Directors 
Loans  
Credit cards  
Guarantees  

  2008 

  2007

Number of 
persons 

19 

Balance at 
31 December 
US$000 

Number of 
persons1 

Balance at
31 December1
US$000

1,758 
293 
– 

14 

 –

649
204

1  Comparative figures have been restated to show Directors, excluding their connected persons following a change to section 232 and Part 2 of Schedule 6 of the Companies Act. 

Particulars of transactions with related parties, disclosed pursuant to the requirements of IAS 24, are shown below. The disclosure of the  
year-end balance and the highest amounts outstanding during the year in the table below is considered to be the most meaningful information 
to represent the amount of the transactions and the amount of outstanding balances during the year.

Key management personnel and their related parties
Loans  
Credit cards  
Guarantees  

  2008 

  2007

Balance at 
31 December 
US$000 

Highest 
amounts 
outstanding 
during year 
US$000 

Balance at 
31 December 
US$000 

Highest 
amounts 
outstanding 
during year 
US$000

216,983 
400 
25,249 

474,115 
933 
42,178 

325,648 
323 
27,044 

804,845
1,077
30,317

Some of the transactions were connected transactions, as defined by the Rules Governing The Listing of Securities on The Stock Exchange of 
Hong Kong Limited but were exempt from any disclosure requirements under the provisions of those Rules.

The above transactions were made in the ordinary course of business and on substantially the same terms, including interest rates and 
security, as for comparable transactions with persons of a similar standing or, where applicable, with other employees. The transactions did not 
involve more than the normal risk of repayment or present other unfavourable features.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   41

4. Called up share capital
Authorised 
At 31 December 2008 and 2007, the authorised ordinary share capital of HSBC Holdings was US$7,500 million divided into 15,000 million 
ordinary shares of US$0.50 each.

At 31 December 2008 and 2007, the authorised preference share capital of HSBC Holdings was 10 million non-cumulative preference shares 
of £0.01 each, 10 million non-cumulative preference shares of US$0.01 each, and 10 million non-cumulative preference shares of €0.01 each.

At 31 December 2008 and 2007, the authorised non-voting deferred share capital of HSBC Holdings was £301,500 divided into 301,500  
non-voting deferred shares of £1 each.

Issued 

HSBC Holdings ordinary shares 

At 1 January 2008  
Shares issued under HSBC Finance share plans  
Shares issued under HSBC employee share plans  
Shares issued in lieu of dividends  

At 31 December 2008    

HSBC Holdings non-cumulative preference shares of US$0.01 each 

At 1 January 2008 and 31 December 2008 

Number  

  11,829,052,317 
65,198 
40,578,468 
235,569,099 

  12,105,265,082 

US$m

5,915
–
20
118

6,053

Number  

US$m

1,450,000 

–

The 301,500 non-voting deferred shares were in issue throughout 2007 and 2008 and are held by a subsidiary of HSBC Holdings. Holders  
of the non-voting deferred shares are not entitled to receive dividends on these shares. In addition, on winding-up or other return of capital, 
holders are entitled to receive the amount paid up on their shares after distribution to ordinary shareholders of £10 million in respect of each 
ordinary share held by them. 

5. Events after the balance sheet date
A fourth interim dividend for 2008 of US$0.10 per ordinary share (US$1,214 million) (2007: US$0.39 per ordinary share, US$4,628 million)  
was declared by the Directors after 31 December 2008.

In late February 2009, it was decided to discontinue all originations by the branch-based consumer lending business of HSBC Finance.  
HSBC Finance will continue to service and collect the existing portfolio as it runs off. Closure costs of approximately US$265 million are 
expected to be incurred, mainly relating to one-off termination and other employee benefit costs, and charges for impairment of fixed  
assets associated with the consumer lending branch network, a substantial portion of which will be recorded in the first half of 2009.

On 2 March 2009, HSBC Holdings plc announced its proposal to raise £12.5 billion (US$17.7 billion) (net of expenses) by way of a fully 
underwritten rights issue of 5,060 million new ordinary shares at a price of 254 pence per share on the basis of 5 new ordinary shares for  
every 12 existing ordinary shares. The proposal is subject to authorisation by the shareholders at a general meeting on 19 March 2009.

6. Foreign exchange amounts
The sterling and Hong Kong dollar equivalent figures in the consolidated income statement and balance sheet are for information only.  
These are translated at the average rate for the period for the income statement and the closing rate for the balance sheet as follows:

Closing: 

Average: 

HK$/US$ 
£/US$ 
HK$/US$ 
£/US$ 

Year ended 31 December

2008 

7.750 
0.686 
7.787 
0.545 

2007

7.798
0.498
7.801
0.500

7. Other information 
This Summary Financial Statement is only a summary of information in the HSBC Holdings plc Annual Report and Accounts 2008. It is not  
the Group’s statutory accounts and it does not contain sufficient information to allow as full an understanding of the results and state of affairs 
of the Group and of its policies and arrangements concerning Directors’ remuneration as would be provided by the full Annual Report and 
Accounts 2008.

Members may obtain, free of charge, a copy of the Annual Report and Accounts 2008 from Group Communications, HSBC Holdings plc,  
8 Canada Square, London E14 5HQ, United Kingdom; Group Communications (Asia), The Hongkong and Shanghai Banking Corporation 
Limited, 1 Queen’s Road Central, Hong Kong; Internal Communications, HSBC-North America, 26525 N Riverwoods Boulevard, Mettawa, 
Illinois 60045, USA; Direction de la Communication, HSBC France, 103 avenue des Champs Elysées, 75419 Paris Cedex 08, France.  
A Chinese translation of the Annual Report and Accounts 2008 may be obtained from Computershare Hong Kong Investor Services Limited, 
Hopewell Centre, Rooms 1806-1807, 18th Floor, 183 Queen’s Road East, Hong Kong. Members may elect in writing to receive the full  
Annual Report and Accounts for all future financial years by applying to the appropriate Registrars, the addresses of which are shown on  
the inside back cover.

The Annual Report and Accounts 2008 may be viewed on the HSBC Group web site: www.hsbc.com. 

8. Approval of the Summary Financial Statement
This Summary Financial Statement was approved by the Board of Directors and signed on its behalf by S K Green.

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
42   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Independent Auditor’s Statement to  
the Members of HSBC Holdings plc

Pursuant to section 251 of the Companies Act 1985

We have examined the Summary Financial Statement for the year ended 31 December 2008 set out on pages 27 to 41.

This statement is made solely to the company’s members, as a body, in accordance with section 251 of the Companies Act 1985. Our work 
has been undertaken so that we might state to the company’s members those matters we are required to state to them in such a statement 
and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company 
and the company’s members as a body, for our work, for this statement, or for the opinions we have formed.

Respective responsibilities of Directors and auditors
The Directors are responsible for preparing the Annual Review in accordance with applicable United Kingdom law. Our responsibility is to 
report to you our opinion on the consistency of the summary financial statement within the Annual Review with the full annual financial 
statements, the Directors’ Report and the Directors’ Remuneration Report, and its compliance with the relevant requirements of section 251 
of the Companies Act 1985 and the regulations made thereunder.  We also read the other information contained in the Annual Review  and 
consider the implications for our report if we become aware of any apparent misstatements or material inconsistencies with the summary 
financial statement.

Basis of opinion
We conducted our work in accordance with Bulletin 1999/6 ‘The auditor’s statement on the Summary Financial Statement’ issued by the 
Auditing Practices Board for use in the United Kingdom. Our unqualified report on the group’s full annual financial statements describes the 
basis of our audit opinion on those financial statements.

Opinion
In our opinion the Summary Financial Statement is consistent with the full annual financial statements, the Directors’ Report and the 
Directors’ Remuneration Report of HSBC Holdings plc for the year ended 31 December 2008 and complies with the applicable requirements 
of section 251 of the Companies Act 1985 and the regulations made thereunder.

We have not considered the effects of any events between the date on which we signed our report on the full annual financial statements 
(2 March 2009) and the date of this statement.

KPMG Audit Plc
Chartered Accountants 
Registered Auditor
London

2 March 2009

Summary Financial Statement  |  HSBC Holdings plc Annual Review 2008   43

Shareholder Information

Fourth interim dividend for 2008
The Directors have declared a fourth interim dividend for 2008 of US$0.10 per ordinary share. Information on the scrip dividend scheme  
and currencies in which shareholders may elect to have the cash dividend paid will be sent to shareholders on or about 31 March 2009.  
The timetable for the dividend is:

Shares quoted ex-dividend in London, Hong Kong, Paris and Bermuda 
ADSs quoted ex-dividend in New York  
Record date for dividend and closure of Hong Kong Overseas Branch Register of shareholders for one day  
Mailing of Annual Report and Accounts 2008 and/or Annual Review 2008, Notice of Annual General Meeting and dividend documentation  
Final date for receipt by registrars of forms of election, Investor Centre electronic instructions and revocations of standing instructions for scrip dividends  
Exchange rate determined for payment of dividends in sterling and Hong Kong dollars  
Payment date: dividend warrants, new share certificates or transaction advices and notional tax vouchers mailed and shares credited  

to stock accounts in CREST  

2009

18 March
18 March
20 March
31 March
23 April
27 April

6 May

Annual General Meeting
The 2009 Annual General Meeting will be held at the Barbican Hall, Barbican Centre, London EC2 on Friday 22 May 2009 at 11 am.

Interim Management Statements and interim results 
Interim Management Statements are expected to be issued on 11 May 2009 and 6 November 2009 respectively. The interim results for the  
six months to 30 June 2009 are expected to be issued on 3 August 2009.

Interim dividends for 2009
The Board has adopted a policy of paying quarterly interim dividends on the ordinary shares. Under this policy it is intended to have a pattern  
of three equal interim dividends with a variable fourth interim dividend. It is envisaged that the first interim dividend in respect of 2009 will be 
US$0.08 per ordinary share. The proposed timetables for the dividends in respect of 2009 are:

Interim dividends for 2009  

First 

Second 

Third 

Fourth

5 May 2009 
Announcement  
20 May 2009 
ADSs quoted ex-dividend in New York  
20 May 2009 
Shares quoted ex-dividend in London, Hong Kong, Paris and Bermuda  
22 May 2009 
Record date in Hong Kong  
Record date in London, Paris and Bermuda  
22 May 2009 
Closure of the Overseas Branch Register of shareholders in Hong Kong for one day   22 May 2009 
8 July 2009 
Payment date  

3 August 2009 
19 August 2009 
19 August 2009 
21 August 2009 
21 August 2009 
21 August 2009 
7 October 2009 

1 March 2010
2 November 2009 
17 March 2010
18 November 2009 
17 March 2010
18 November 2009 
19 November 2009 
18 March 2010
20 November 20091  19 March 20101
–
– 
5 May 2010
13 January 2010 

1 Removals to and from the Overseas Branch Register of Shareholders in Hong Kong will not be permitted on these dates.

Shareholder enquiries and communications
Any enquiries relating to your shareholding, for example transfers of shares, change of name or address, lost share certificates or dividend 
cheques, should be sent to the Registrars at the relevant address shown on the inside back cover.

If you have been nominated to receive general shareholder communications directly from HSBC Holdings it is important to remember that your 
main contact in terms of your investment remains as it was (so the registered shareholder, or perhaps custodian or broker, who administers the 
investment on your behalf). Therefore any changes or queries relating to your personal details and holding (including any administration thereof) 
must continue to be directed to your existing contact at your investment manager or custodian. HSBC Holdings cannot guarantee dealing with 
matters that are directed to it in error.

Investor relations
Enquiries relating to HSBC’s strategy or operations may be directed to:

Manager Investor Relations  
HSBC Holdings plc 
8 Canada Square 
London E14 5HQ 
UK 

Investor Relations Officer 
HSBC North America Holdings Inc. 
26525 N Riverwoods Boulevard 
Mettawa, Illinois 60045 
USA 

Head of Investor Relations (Asia)
The Hongkong and Shanghai Banking
   Corporation Limited
1 Queen’s Road Central
Hong Kong

Telephone: 
Facsimile: 
E-mail: 

 44 020 7991 8041 
 44 020 7991 4663 
 investorrelations@hsbc.com 

1 224 544 4400 
1 224 552 4400 
investor.relations.usa@us.hsbc.com 

852 2822 4929
852 2845 0113
investorrelations@hsbc.com.hk

Annual Review 2008
Further copies of this Annual Review may be obtained by writing to the following departments:

For those in Europe, Middle East and Africa: 

For those in Asia-Pacific: 

For those in the Americas:

Group Communications 
HSBC Holdings plc 
8 Canada Square 
London E14 5HQ 
UK  

Group Communications (Asia) 
The Hongkong and Shanghai Banking 
   Corporation Limited 
1 Queen’s Road Central 
Hong Kong 

Internal Communications
HSBC – North America
26525 N Riverwoods Boulevard
Mettawa
Illinois 60045
USA

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
44   HSBC Holdings plc Annual Review 2008  |  Summary Financial Statement

Electronic communications
Shareholders may at any time choose to receive corporate communications in printed form or to receive a notification of its availability on 
HSBC’s web site. To receive future notifications of the availability of a corporate communication on HSBC’s web site by email, or revoke  
or amend an instruction to receive such notifications by email, go to www.hsbc.com/ecomms. If you provide an email address to receive 
electronic communications from HSBC we will also send notifications of your dividend entitlements by email. If you received a notification  
of the availability of this document on HSBC’s web site and would like to receive a printed copy of it, or if you would like to receive future 
corporate communications in printed form, please write or send an email to the appropriate Registrars at the address given on the inside  
back cover. Printed copies will be provided without charge. 

Chinese translation
A Chinese translation of this Annual Review is available upon request after 31 March 2009 from the Registrars. 

Please also contact the Registrars if you wish to receive Chinese translations of future documents or if you have received a Chinese translation 
of this document and do not wish to receive such translations in future.

French translation
A French translation of this Annual Review is available on request from:
La traduction française du Bilan d’activité est disponible sur demande : 

Direction de la Communication
HSBC France
103 avenue des Champs Elysées
75419 Paris Cedex 08
France

 
Contents

Highlights of 2008 

Group at a Glance 

Group Chairman’s Statement 

Operating Environment  
and Strategy 

Group Chief Executive’s  
Business Review 

Monitoring our Performance  
and Managing our Risk 

Sustainability 

Our Board:  
Promoting Your Interests 

Summary Financial Statement 

Summary Directors’ Report 

Summary Directors’  
Remuneration Report 

Summary Consolidated  
Income Statement 

Summary Consolidated  
Balance Sheet 

Notes on the Summary  
Financial Statement 

1

2

4

8

12

20

22

24

27

30

38

39

40

Independent Auditor’s Statement 

42

Shareholder Information 

43

Cover photography:
Strength, diversity and resilience 
Customers are silhouetted 
against typhoon shutters as they 
travel up an escalator to the 
banking hall of the HSBC Main 
Building in Central district, Hong 
Kong. The building overlooks 
Hong Kong harbour and 
protective shutters are lowered 
when a typhoon is expected.

HSBC serves more than  
100 million individual and business 
customers across the world, 
providing them with a range of 
products and services to help them 
meet their financial needs.  
We have around 9,500 offices in  
86 countries and territories and 
employ 325,000 people. 

The diverse and international 
nature of our business is reflected 
in our listing on the London,  
Hong Kong, Paris, New York and 
Bermuda stock exchanges and 
through our 210,000 shareholders 
in 120 countries and territories. 

This Summary Financial Statement is only a 
summary of information in the HSBC Holdings 
plc Annual Report and Accounts 2008.  
The Annual Report and Accounts 2008 may  
be viewed on our web site: www.hsbc.com.

It is not the Group’s statutory accounts  
and it does not contain sufficient information 
to allow as full an understanding of the results 
and state of affairs of the Group as would  
be provided by the full Annual Report and 
Accounts 2008.

Members and holders of American Depositary 
Shares may obtain, free of charge, a copy of the 
Annual Report and Accounts 2008 from Group 
Communications, HSBC Holdings plc, 8 Canada 
Square, London E14 5HQ, United Kingdom; 
Group Communications (Asia), The Hongkong 
and Shanghai Banking Corporation Limited, 

1 Queen’s Road Central, Hong Kong; Internal 
Communications. HSBC-North America,  
26525 N Riverwoods Boulevard, Mettawa, Illinois 
60045, USA; or Direction de la Communication, 
HSBC France, 103 avenue des Champs Elysées, 
75419 Paris Cedex 08, France. 

A Chinese translation of the Annual Report 
and Accounts 2008 may be obtained from 
Computershare Hong Kong Investor 
Services Limited, Rooms 1806-1807,  
18th Floor, Hopewell Centre, 183 Queen’s 
Road East, Hong Kong, Members may elect  
in writing to receive the full Annual Report  
and Accounts 2008 for all future financial 
years by applying to the appropriate 
Registrars, the addresses of which are  
shown on the inside back cover.

Contact
HSBC Holdings plc
Incorporated in England with limited liability 
Registered in England: number 617987

Registered office and  
Group Management Office 
8 Canada Square 
London E14 5HQ 
United Kingdom 
Telephone: 44 020 7991 8888 
Facsimile: 44 020 7992 4880 
Web: www.hsbc.com

Registrars
Principal Register
Computershare Investor Services PLC 
PO Box 1064, The Pavilions 
Bridgwater Road 
Bristol BS99 3FA 
United Kingdom 
Telephone: 44 0870 702 0137

Hong Kong Overseas Branch Register
Computershare Hong Kong Investor  
   Services Limited 
Rooms 1806-1807, 18th Floor 
Hopewell Centre  
183 Queen’s Road East 
Hong Kong 
Telephone: 852 2862 8555

Bermuda Overseas Branch Register
Corporate Shareholder Services 
The Bank of Bermuda Limited 
6 Front Street 
Hamilton HM11 
Bermuda 
Telephone: 1 441 299 6737

ADR Depositary
BNY Mellon Shareowner Services 
PO Box 358516 
Pittsburgh 
PA 15252-8516 
USA 
Telephone: 1 877 283 5786

Paying Agent (France)
HSBC France 
103 avenue des Champs Elysées 
75419 Paris Cedex 08 
France 
Telephone: 33 1 40 70 22 56

Stockbrokers
Goldman Sachs International 
Peterborough Court 
133 Fleet Street 
London EC4A 2BB 
United Kingdom

HSBC Bank plc 
8 Canada Square 
London E14 5HQ 
United Kingdom

Photography
Cover, inside front cover: Philip Gostelow

© Copyright HSBC Holdings plc 2009 
All rights reserved

Page 5 Group Chairman: Visual Media

Page 13 Group Chief Executive: Ben Stansall 

Page 14 (bottom) Commercial Banking, 
Hong Kong: Philip Gostelow; (top right) 
London headline: Scott Barbour/Getty Images 

Page 16 Residential street, London:  
Tim Graham/Getty Images

Page 17 Mumbai dealing room:  
Philip Gostelow

Page 19: HSBC Private Bank

Pages 24-26 All photos (except Michael 
Geoghegan and Marvin Cheung):  
Andy Wilson

No part of this publication may be 
reproduced, stored in a retrieval system, or 
transmitted, in any form or by any means, 
electronic, mechanical, photocopying, 
recording, or otherwise, without the prior 
written permission of HSBC Holdings plc. 

Published by Group Communications,  
HSBC Holdings plc, London 

Designed and produced by Addison  
www.addison.co.uk

Printed by St Ives Direct Crayford Limited, 
Kent, UK, on Revive 50:50 Silk paper using 
vegetable oil-based inks. Made in Italy,  
the paper comprises 50% virgin fibre,  
25% de-inked post-consumer waste and 
25% pre-consumer waste. Pulps used are 
elemental chlorine-free. 

The FSC logo identifies products which 
contain wood from well-managed forests 
certified in accordance with the rules of the 
Forest Stewardship Council.

Cert no. SGS-COC-004881

Stock number 99008

 
 
 
 
2008

HSBC Holdings plc Annual Review     

Strength, diversity and resilience

HSBC Holdings plc
8 Canada Square
London E14 5HQ
United Kingdom
Telephone: 44 020 7991 8888   
Facsimile: 44 020 7992 4880
www.hsbc.com