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Image Sensing Systems, Inc.

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FY2014 Annual Report · Image Sensing Systems, Inc.
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Annual Report 2014

To Our Shareholders:

Last year was a transformational 

We are truly focused on being market 

year for Image Sensing Systems 

driven and providing solutions that 

Our stated goal was to exit the year 

(ISS), yet despite some challenges, 

meet the market needs. 

stronger than we started. We feel this 

we remained focused on the future 

of our business and remain driven 

2014: A Year of Transformation

is exactly what we did by aggressively 

realigning our business, appropriately 

to profitability.  We are especially 

While we continued to make strides 

resizing our company and making 

concentrated on profitability metrics 

in starting to leverage our core 

difficult choices, all while keeping a 

such as product gross margins, as 

competencies and the many assets 

strong focus on our customers.  This 

well as reducing spending on sales, 

we have developed, we continued 

makes us feel more confident about 

general and administrative costs. 

to fight economic headwinds in the 

the future of ISS.  Our expertise, 

Simultaneously, we continue to 

global economy.  We also completed 

commitment to customers, and strong 

judiciously invest in research and 

the Foreign Corrupt Practices Act 

brand presence position us to capture 

development in all of our businesses 

(FCPA) investigation into matters 

market share and grow revenue 

to insure we are positioned to 

originating in Poland.  Now that the 

moving forward.

introduce industry-leading products 

investigation is behind us, without 

into our chosen markets. We are 

recommended enforcement action 

Traffic Management

or fines, we can focus on taking 

In our Traffic Management market 

advantage of our growth opportunities 

segment we are focused on a 

and returning the company to 

number of key initiatives including 

historical profitability levels. 

development, the quality of our 

pleased with early results from our 

cost reduction initiatives and with 

our gross margin improvement. We 

expect to continue to improve and 

align operations for a more profitable 

future. 

We continue to believe that 

combinations of our technology 

solutions are a key component to 

providing cities the infrastructure 
needed to keep traffic moving.  We 

We went through a company-wide 

re-organization and in the fourth 

quarter we decided to close our 

offices in Asia. Earlier in the year we 

had also closed our Poland facility. 

We also amended our agreement with 
Econolite to transition the domestic 

are encouraged by the early adoption 

marketing, selling and manufacturing 

of our recent product launch of the 

of the RTMS radar product line 

RTMS Sx-300 and CitySync Metro 

back to ISS.  We have re-aligned 

software solution.  The combination of 

our businesses so that we continue 

these products provides today’s traffic 

our shift to being customer and 

engineer with clarifying analytics that 

market centric.  These actions have 

make data more actionable and are 

rejuvenated momentum and focus for 

products and partnerships.  To 

support our strategic plan on 

making cities safer, we introduced 
CyclescopeTM, our bicycle 
differentiation and detection 

feature within our video detection 

products.  Cyclescope provides the 
differentiation between a motorized 

vehicle and a bicycle approaching the 

intersection and can extend the green 

light allowing the bicyclist to cross 

safely.  Bicycle safety is a growing 

concern and requirement of many 

cities and municipalities.

key modules to creating a safe city. 

our company.

We also introduced the latest in 

radar technology, the RTMS Sx-300 

using our intelligent license plate 

to existing products ready to be 

microwave sensor, which provides 

cameras and our on-premises back 

deployed into the market.  We are 

advanced vehicle detection with the 

office solution, CitySync Safety.  Our 

confident that the challenges we have 

accuracy needed to help keep the 

technology will be collecting plate 

faced are now behind us and we are 

daily commute free of congestion.  

data at a number of key locations 

positioned to move forward.  As we 

We believe that the Sx-300 is the 

throughout the city and feeding that 

have said, we are committed to being 

platform of the future for our radar 

data into our back office analytics 

market and customer-led and we 

detection products.  It offers the 

system.  CitySync Safety provides the 

have renewed energy and momentum 

best lane detection capabilities 

ability to quickly locate vehicles and 

to achieve these goals. We continue 

available in the market, providing the 

has the full analytical capability to run 

to leverage our core competency 

ability to provide up to 12 lanes of 

post-incident analysis and reporting.  

and focus on engineering our next 

simultaneous detection reporting of 

We continue to believe that better and 

generation of innovative products and 

vehicle presence as well as volume, 

more precise decisions can be driven 

solutions. 

occupancy, speed and classification 

from the data and analytics that our 

information.  To show our customers 

solution offers.

Last, we are focused on profitable 

growth worldwide and expect 

we are committed to providing 

quality products, the Sx-300 has 

an industry leading warranty.  This 

solution addresses the concerns of 

the transportation sector by offering 

a radar detection solution with 

increased reliability and longevity.

Key to our success will be our ability 

significant improvement in our 

to listen to our current and potential 

financial results in 2015.  As stated 

customers in order to build on our 

in the past, I do truly believe that 

suite of products and services for 

we have great employees at Image 

the Safety Management market.  We 

Sensing Systems. Our employees 

intend to provide our customers with 

pulled together and focused on 

products that are going to meet their 

what needed to be accomplished.  

In our Europe, Middle East and 

needs and implement solutions that 

They deserve the credit for our 

Africa (EMEA) region, we continue to 

solve their challenges.  Our license 

achievements and positioning us for 

identify strategic partnerships to help 

plate recognition (LPR) technology 

the future.

increase our footprint.  We believe 
this strategy will position ISS as the 

is the fastest, most accurate engine 
in the world.  This is the heart of 

market leader in that region.  The 

our LPR technology and continues 

market is continuing to shift from 

to outperform other engines on the 

outmoded in-ground detection to 

market.  We believe our solution will 

above-ground technologies, like our 

help us grow within our core markets: 

video and radar products.  We are 

parking, law enforcement and 

continually reviewing our markets and 

security.

partnerships, and remained focused 

on creating synergies.

Looking Forward

License Plate Recognition

As we look into 2015 and beyond, 

we are excited about the future for 

In the Safety Management market, 

Image Sensing Systems. In 2014, 

we had a key project win in the 
Middle East at the end of the year.  

we laid the foundation of a solid cost 
plan for each business.  We have 

This project is in the security sector, 

new products and improvements 

The ISS team is passionate about 

returning the company to historical 

profitability levels and growing 

shareholder value.  As we continue 

exploring new ways to create value 

through innovation, the future for 

Image Sensing Systems is bright. We 

thank you for your continued support 

and look forward to updating you on 

our progress throughout the year.

Sincerely, 

Dale Parker

Interim President and Interim Chief 

Executive Officer

(This page has been left blank intentionally.)

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K 

(Mark one) 
☒   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2014 
or 
☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from ____________ to ____________ 
Commission file number: 0-26056 

Image Sensing Systems, Inc. 

(Exact name of registrant as specified in its charter) 

Minnesota 
(State or other jurisdiction of incorporation or organization) 

500 Spruce Tree Centre, 1600 University Avenue West, 
St. Paul, MN 
(Address of principal executive offices) 

41-1519168 
(I.R.S. Employer Identification No.) 

55104 
(Zip Code) 

(651) 603-7700 
(Registrant’s telephone number, including area code) 

Not applicable. 
(Former name, former address and former fiscal year, if changed since last report) 

Securities registered pursuant to Section 12(b) of the Act: 

Name of each exchange on which registered 
The NASDAQ Capital Market 
                                                             Preferred Stock Purchase Rights                                                 The NASDAQ Capital Market 

Title of each class 
Common Stock, $0.01 par value 

Securities registered pursuant to Section 12(g) of the Act:  None. 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ☐ No ☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or Section 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such 
filing requirements for the past 90 days. Yes ☒ No ☐ 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was 
required to submit and post such files). Yes ☒ No ☐ 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, 
to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment 
to this Form 10-K. ☒  

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer  or  a  smaller  reporting 
company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer”  and  “smaller  reporting  company”  in  Rule  12b-2  of  the  Exchange  Act.  (Check 
one): 

Large accelerated filer ☐ 
Non-accelerated filer ☐ 
(Do not check if a smaller reporting company.) 

Accelerated filer ☐ 
Smaller reporting company ☒ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒ 

As of June 30, 2014, the aggregate market value of the registrant’s common stock held by non-affiliates of the registrant was $11,325,392 based on 
the closing sale price as reported on The NASDAQ Capital Market. The number of shares outstanding of the registrant’s $0.01 par value common stock as of 
February 28, 2015 was 4,995,963 shares. 

DOCUMENTS INCORPORATED BY REFERENCE 

Document 

Parts Into Which Incorporated 

Proxy Statement for the 2015 Annual Meeting of Shareholders (Proxy 
Statement) 

Part III 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

PART I ....................................................................................................................................................................................................... 1 

Item 1.  Business ........................................................................................................................................................................................ 1 

Item 1A. Risk Factors .................................................................................................................................................................................. 8 

Item 1B. Unresolved Staff Comments ....................................................................................................................................................... 16 

Item 2.  Properties .................................................................................................................................................................................... 17 

Item 3.  Legal Proceedings ....................................................................................................................................................................... 17 

Item 4.  Mine Safety Disclosures ............................................................................................................................................................. 17 

PART II .................................................................................................................................................................................................... 18 

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities ................. 18 

Item 6.  Selected Financial Data ............................................................................................................................................................... 19 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations ..................................................... 20 

Item 7A. Quantitative and Qualitative Disclosures About Market Risk .................................................................................................... 27 

Item 8.   Financial Statements and Supplementary Data .......................................................................................................................... 28 

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ..................................................... 48 

Item 9A. Controls and Procedures ............................................................................................................................................................. 48 

Item 9B. Other Information ....................................................................................................................................................................... 48 

PART III .................................................................................................................................................................................................. 49 

Item 10. Directors, Executive Officers and Corporate Governance ......................................................................................................... 49 

Item 11. Executive Compensation ............................................................................................................................................................ 49 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters .................................. 49 

Item 13. Certain Relationships and Related Transactions, and Director Independence ........................................................................... 49 

Item 14. Principal Accountant Fees and Services ..................................................................................................................................... 49 

PART IV ................................................................................................................................................................................................... 50 

Item 15. Exhibits and Financial Statement Schedules .............................................................................................................................. 50 

Signatures ................................................................................................................................................................................................. 54 

Exhibit Index ........................................................................................................................................................................................... 55 

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PART I 

Item 1.  Business 

Business  

Image Sensing Systems, Inc. (referred to in this Annual Report on Form 10-K as “we,” “us,” “our” and the “Company”) develops and 
markets video and radar processing products for use in traffic, security, police and parking applications such as intersection control, 
highway, bridge and tunnel traffic management, venue security, entry control, license plate recognition and traffic data collection.  

We  are  a  leading  provider  of  software-based  products  and  solutions  for  the  intelligent  transportation  systems  (“ITS”)  industry  and 
adjacent  security  and  law  enforcement  markets.  Our  family  of  products,  which  we  market  as  Autoscope®  video  (video  or  video 
products), RTMS® radar (radar or radar products) and automatic license plate recognition (“LPR”), provides end users with the tools 
needed  to  optimize  traffic  flow,  enhance  driver  safety  and  address  security/surveillance  concerns.  Our  technology  analyzes  signals 
from  sophisticated  sensors  and  transmits  the  information  to  management  systems  and  controllers  or  directly  to  users.  Our  software 
solutions,  which  we  market  as  CitySync®,  provide  end  users  with  complete  solutions  of  our  hardware  and  software  for  the  law 
enforcement, security, transportation and parking markets.  

Our  technology  is  a  process  in  which  software  rather  than  humans  examines  outputs  from  various  types  of  sophisticated  sensors  to 
determine what is happening in a field of view. In the ITS industry, this process is a critical component of managing congestion and 
traffic  flow.  In  many  cities,  it  is  not  possible  to  build  roads,  bridges  and  highways  quickly  enough  to  accommodate  the  increasing 
congestion levels. On average, United States commuters spend 38 hours a year stuck in traffic and congestion costs motorists $818 
each  in  2011  and  wasted  19  gallons  of  fuel.  We  believe  this  growing  use  of  vehicles  will  make  our  ITS  solutions  increasingly 
necessary to complement existing and new roadway infrastructure to manage traffic flow and optimize throughput.  

We believe our solutions are technically superior to those of our competitors because they have a higher level of accuracy, limit the 
occurrence of false detection, are generally easier to install with lower costs of ownership, work effectively in a multitude of light and 
weather conditions, and provide end users the ability to manage inputs from a variety of sensors for a number of tasks. It is our view 
that the technical advantages of our products make our solutions well suited for use in ITS as well as adjacent security and parking 
markets.  

We believe the strength of our distribution channels positions us to increase the penetration of our technology-driven solutions in the 
marketplace.  We  market  our  Autoscope  video  products  in  the  United  States,  Mexico,  Canada  and  the  Caribbean  through  exclusive 
agreements with Econolite Control Products, Inc. (“Econolite”), which we believe is the leading distributor of ITS intersection control 
products in these markets. 

We  market  our  Autoscope  video,  RTMS  radar  and  LPR  products  outside  of  the  United  States,  Mexico,  Canada  and  the  Caribbean 
through a combination of distribution and direct sales channels, including our wholly-owned subsidiaries in the United Kingdom. Our 
end users primarily include governmental agencies and municipalities, and, as of December 31, 2014, we had sold over 160,000 units 
in more than 60 countries. 

Industry Overview  

The Intelligent Transportation Systems Market.  ITS encompasses a broad range of information processing and control electronics 
technologies that, when integrated into roadway infrastructure, help monitor and manage traffic flow, reduce congestion and enhance 
driver  safety.  The  ITS  market  has  been  built  around  the  detection  of  conditions  that  impact  the  proper  operation  of  roadway 
infrastructure. ITS applications include a wide array of traffic management systems, such as traffic signal control, tolling and variable 
messaging  signs.  ITS  technologies  include  video  vehicle  detection,  inductive  loop  detection,  sensing  technologies  (such  as  radars), 
floating cellular data, computational technologies and wireless communications.  

In traffic management applications, vehicle detection products are used for automated vehicle detection and are a primary data source 
upon which ITS solutions are built. Traditionally, automated vehicle detection is performed using inductive wire loops buried in the 
pavement.  However,  in-pavement  loop  detectors  are  costly  to  install,  difficult  to  maintain,  expensive  to  repair  and  not  capable  of 
either wide-area vehicle detection without installations of multiple loops or recognizing license plate numbers.  

Above-ground detection solutions for ITS offer several advantages to in-pavement loop detectors. Above-ground detection solutions 
tend to have a lower total cost of ownership than in-pavement loop detectors because above-ground solutions are non-destructive to 
road surfaces, do not require closing roadways to install or repair, and are capable of wide-area vehicle detection with a single device, 
thus enabling one input device to do the work of many in-pavement loops. Due to their location above-ground, these solutions have no 

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exposure to the wear and tear associated with expanding and contracting pavement and generally less exposure to the vibration and 
compaction  caused  by  traffic.  Furthermore,  in  the  event  of  malfunction  or  product  failure,  above-ground  detection  solutions  can  be 
serviced and repaired without shutting down the roadway. Each of these factors results in greater up-time and increased reliability of 
above-ground  detection  solutions  compared  to  in-pavement  loop  detectors.  These  technology  solutions  also  offer  a  broader  set  of 
detection capabilities and a wider field of view than in-pavement loop detectors. In addition, a single unit video- or radar-based system 
can detect and measure a variety of parameters, including vehicle presence, counts, speed, length, time occupancy, headway and flow 
rate  as  well  as  environmental  factors  and  obstructions  to  the  roadway.  An  equivalent  installation  using  loops  would  require  many 
installations per lane. 

We believe our Autoscope video and RTMS radar products are competitive with and can take market share from in-pavement loop 
detectors. Based on our determination, the U.S. ITS above-ground detection market sales in 2014 were approximately $100 million 
and the worldwide ITS above-ground detection market was approximately $200 million.  We believe that we are the leader in the U.S. 
above-ground  detection  market  in  terms  of  sales  volume,  and  we  estimate  that  U.S.  sales  of  in-pavement  loop  detectors  that  our 
Autoscope video and RTMS radar products can supplant were approximately $100 million in 2014.  

Our CitySync solutions combine hardware and software to provide a complete offering.  As part of our CitySync solutions, we have 
dedicated research and development time to creating our CitySync initiative called “Safe Cities,” which helps communities improve 
safety  and  efficiency.    We  are  investing  thought  leadership  into  this  initiative  by  investigating  new  ways  to  combine  leading-edge 
above-ground  detection  technology,  radar,  and  “Big  Data”  collection  and  analysis  to  give  law  enforcement,  security,  parking  and 
traffic management professionals more precise and accurate information. With increased real-time reaction capabilities and in-depth 
analytics, these professionals will be able to make more confident and proactive decisions that will streamline operations and improve 
safety. 

We believe that several trends are driving the growth in ITS and adjacent market segments:  

Proliferation  of  Traffic.  In  many  countries,  there  has  been  a  surge  in  the  number  of  vehicles  on  roadways.  Due  to  the  growth  of 
emerging economies and elevated standards of living, more people desire and are able to afford automobiles. The number of vehicles 
utilizing the world’s roadway infrastructure is growing at a quicker pace than new roads, bridges and highways are being constructed. 
The population of the United States grew by about 22%, or 70 million, from 1990 to 2014, while highway miles have increased by 
approximately  4%  in  the  same  period.  Overall,  the  growth  in  roadway  infrastructure  is  failing  to  match  the  surge  in  the  number  of 
vehicles  using  it.  Above-ground  detection  based  traffic  management  and  control  systems  address  the  problem  by  monitoring  high 
traffic areas and analyzing data that can be used to mitigate traffic problems.  

The  Demographics  of  Urbanization.  Accelerated  worldwide  urbanization  drives  the  creation  and  expansion  of  middle  classes  and 
produces heightened demand for automobiles. Currently, there are at least 400 cities in the world with over 1 million people. Because 
automobiles can be introduced to a metropolitan area faster than roadway infrastructure can be constructed, the result is continuously 
worsening traffic. Expanding the roadway infrastructure is slow and costly to implement, and often environmentally undesirable, so 
government agencies are increasingly turning to technology-based congestion solutions that optimize performance and throughput of 
existing and new roadway infrastructure. Detection is the requisite common denominator for any technology-based solution.  

The  Melding  of  Large  City  Service  Domains.  Large  cities  require  a  wide  range  of  service  domains,  including  traffic, 
security/surveillance and environmental protection. These cities are increasingly turning to centralized management of these service 
domains,  employing  a  command  and  control  model  that  requires  sharing  and  integrating  data  across  service  domains  to  operate 
effectively  and  lower  total  cost  –  so  called  “Safe  Cities”  initiatives.  For  example,  data  collected  for  the  traffic  management  service 
domain  is  relevant  to  all  of  the  other  service  domains.  This  means  that  each  sensor  can  supply  information  to  multiple  domain 
services. In turn, the sharing of detection information across service domains should increase the level of sophistication required to 
process  and  interpret  that  information.    Additionally,  above-ground  detection  products  are  more  capable  of  performing  certain 
complicated  tasks  than  humans.    This  makes  the  concepts  of  “rich  sensing”  and  “instrumenting  the  city”  through  above-ground 
detection  solutions  cost  effective,  which  we  believe  will  result  in  the  extensive  proliferation  of  sophisticated  sensors  and  detection 
devices.  

The non-ITS LPR Market.  In addition to ITS, LPR is widely used for applications in security, police and parking, among others.  We 
believe the sum of these world-wide markets is significant and currently is in excess of $350 million for their LPR components.  We 
also believe the competitive landscape is fragmented, with no dominant market share for any one competitor. 

Parking.    Both  public  and  private  parking  facilities  have  recently  undergone  a  significant  period  of  automation  where  human 
attendants have been replaced by machines that control access.  LPR is employed in numerous parking functions, including automatic 
entrance/exit, open spot locator assistance, lost vehicle location, theft avoidance and related security aspects. 

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Security.  LPR is used in security applications world-wide for border crossings, airports and venues such as convention centers and 
sports  arenas.    Additionally,  private  industry  uses  LPR  to  help  control  entrances  at  high  value  locations,  such  as  power  plants.  
Homeland security and counter-terrorism activities benefit from LPR as part of the solution. 

Police.  Law  enforcement  has  adopted  LPR  for  a  variety  of  applications.    Police  may  use  LPR  to  gather  information  on  a  stopped 
vehicle in a faster, automated fashion.  LPR can scan for vehicles of interest from a fixed position or from a moving police vehicle, 
looking for stolen cars or for automobiles of individuals with arrest warrants outstanding.  Police also use license plate data to analyze 
information to get the evidence they need to apprehend and convict criminals. 

Solutions  for  Adjacent  Markets.  We  believe  that  the  adjacent  markets  of  ITS,  security/surveillance  and  parking  management  are 
converging, and that this convergence will accelerate as above-ground detection systems become more cost-effective now that a single 
sensor can be used for multiple purposes. Because the technologies involved are closely related, our sensor technology can be adapted 
to or is already capable of addressing these adjacent markets.  

Our Competitive Strengths  

We  are  a  leading  provider  of  software-based  detection  products  and  solutions  for  the  ITS  industry  and  related  security  and  law 
enforcement markets. We have the following competitive strengths that we expect will continue to enhance our leadership position:  

Leading  Proprietary  Technologies.  Over  the  last  two  decades,  we  have  developed  or  acquired  a  proprietary  portfolio  of  complex 
software algorithms and applications that we have continuously enhanced and refined. These algorithms, which include our advanced 
signal  processing  technologies,  allow  our  video  and  radar  detection  and  LPR  products  to  capture  and  analyze  objects  in  diverse 
weather  and  lighting  conditions  and  to  balance  the  accuracy  of  positive  detection  and  the  avoidance  of  false  detections.  Due  to  the 
strength of our proprietary technologies, we believe we command premium pricing. Above-ground detection technologies similar to 
ours  are  also  difficult  to  develop  and  refine  in  a  commercially  viable  manner.  We  therefore  should  be  well  positioned  to  quickly 
introduce next-generation products to market.  

Proven Ability to Develop, Enhance and Market New Products. We are continually developing and enhancing our product offerings. 
Over  the  last  two  decades,  we  have  demonstrated  our  ability  to  lead  the  market  with  new  products  and  product  enhancements.  For 
example, the Autoscope Solo system was the first fully integrated color camera, zoom lens and machine vision processor in the above-
ground detection market. Electronic Integrated Systems, Inc. (“EIS”), from which we purchased our radar product line, was one of the 
first  companies  to  introduce  radar-based  technology  solutions  for  ITS  applications,  and  we  continue  to  lead  the  market  with 
technology  enhancements  and  new  products,  such  as  RTMS  radar.    Additionally,  the  CitySync  system  we  acquired  from  Image 
Sensing Systems UK Limited (“ISS UK”), formerly known as CitySync Limited, was the first in the LPR market to capture multiple 
license  plates  in  the  same  lane  with  a  standard  configuration.    Our  CitySync  solution  offering  includes  a  web-based  traffic 
management database and reporting software for providing rich data analytics in real-time.  Furthermore, our radar product, RTMS 
Sx-300,  is  an  example  of  development  driven  by  the  voice  of  our  customers.    We  have  developed  a  high  quality  radar  detection 
solution  with  increased  reliability  and  longevity.  We  have  successfully  collaborated  with  our  long-term  channel  partners  to  market 
these products. We believe that developing, enhancing and marketing new products with our partners can translate into strong organic 
revenue growth and high levels of profitability.  

Leading Distribution Channel. We have maintained a relationship with Econolite for the exclusive manufacture and distribution of 
our Autoscope video products in the United States, Mexico, Canada and the Caribbean since 1991. We believe that Econolite is the 
leading  distributor  of  ITS  control  products  in  North  America  and  the  Caribbean.  This  relationship  enhances  our  ability  to 
commercialize and market new products and allows us to focus more resources on developing advanced signal processing software 
algorithms.  

Broad  Product  Portfolio.  Our  product  portfolio  leverages  our  core  software-based  algorithms  to  enable  end  users  to  detect  and 
monitor objects in a designated field of view. We believe that our family of Autoscope video, RTMS radar and LPR products allows 
us  to  offer  a  broad  product  portfolio  that  meets  the  needs  of  our  end  users.  Additionally,  our  intention  is  to  use  our  broad  product 
portfolio to offer hybrid products that satisfy traffic and security/surveillance requirements.  

Experienced Management Team and Engineering Staff.  Our management team and engineering staff are highly experienced in the 
ITS and software industries. Additionally, the continuity of our engineering staff should allow the uninterrupted development of new 
or improved products.  

Our Growth Strategy  

As part of our growth strategy, we seek to:  

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Enhance  and  Extend  Our  Technology  Leadership  in  ITS.  We  believe  we  have  established  ourselves  as  a  leading  provider  of 
technology in the ITS market segment. We believe that we continue to have an opportunity to accelerate our growth. We plan to do 
this by improving the accuracy and functionality of our products and opportunistically expanding our product offering into adjacent 
markets, as well as expanding our portfolio and channels through licensing. Having developed and introduced a hybrid product, we 
expect to take advantage of our technical leadership in ITS and further differentiate us from our competitors.  

Expand  LPR  Markets.  We  believe  that  the  LPR  market  is  poised  for  growth.    Further,  we  believe  that  our  financial  strength, 
distribution channels and customer base will add to our ability to grow Autoscope LPR-related revenue.   

Expand  into  Adjacent  Markets.  Our  core  skill  is  the  implementation  of  software-based  above-ground  detection  products  and 
solutions. Over the past two decades, we have been developing and refining our complex signal processing software algorithms. We 
should  be  able  to  effectively  utilize  our  core  software  skills  more  broadly  as  markets,  including  security/surveillance  and  parking 
systems,  converge.  We  believe  that  a  driver  of  this  convergence  is  that  above-ground  detection  systems  will  become  more 
cost-effective when a single sensor can be used for multiple purposes. As a result, our objective is to become the leading supplier of 
critical  detection  components  to  third  party  management  systems,  particularly  those  that  exploit  the  convergence  of  traffic, 
security/surveillance  and  parking  management  systems.  To  do  this,  we  are  integrating  this  concept  into  our  long-range  engineering 
development road-map and will evaluate the use of technology licensing and channel strategies that support this vision.  

Increase the Scope of Our Distribution and Direct Sales. We have made substantial investments in product adjustments to tailor our 
solutions  to  the  differing  needs  of  our  international  end  users  and  in  new  product  acquisitions  for  both  domestic  and  international 
markets.  We  have  also  invested  in  sales  and  marketing  expansion,  with  a  focus  on  our  European  subsidiaries.  Markets  in  Eastern 
Europe,  the  Asia/Pacific  region,  the  Middle  East,  Africa  and  South  America,  which  have  historically  lagged  North  America  and 
Western Europe in their use of above-ground detection, have recently begun to increase the adoption of detection technology in their 
traffic,  security/surveillance  and  parking  systems.  We  intend  to  continue  to  refine  our  product  offerings  through  engineering 
development and technology licensing to take advantage of the accelerated pace of the adoption of above-ground detection throughout 
the developing world.  

Our Products and Solutions  

Our  vehicle  and  traffic  detection  products  are  critical  components  of  many  ITS  and  adjacent  security  and  law  enforcement 
applications. Our Autoscope video systems and RTMS radar systems convert sensory input collected by video cameras and radar units 
into vehicle detection and traffic data used to operate, monitor and improve the efficiency of roadway infrastructure. Our Autoscope 
LPR systems use video sensors in the visible and infrared spectrums to read license or number plates for security, police and parking 
applications.    At  the  core  of  each  product  line  are  proprietary  digital  signal  processing  algorithms  and  sophisticated  embedded 
software  that  analyze  sensory  input  and  deliver  actionable  data  to  integrated  applications.  We  invested  approximately  $5.7  million, 
$5.0 million and $4.1 million on research and development in 2014, 2013 and 2012, respectively, to develop and enhance our product 
technology. Our digital signal processing software algorithms represent a foundation on which support for additional sensory inputs 
such as acoustic, chemical, smoke, weather and vibration sensors may be added in the future. A diagram displaying our fundamental 
product architecture is shown below.  

4 

 
 
 
 
 
 
 
 
 
 
 
 
5 

 
 
 
 
The Image Sensing Product Architecture 

Autoscope Video. Our Autoscope video system processes video input from a traffic scene in real time and extracts the required traffic 
data, including vehicle presence, bicycle presence/differentiation, counts, speed, length, time occupancy (percent of time the detection 
zone is occupied), average headway (time interval between vehicles) and flow rate (vehicles per hour per lane). Autoscope supports a 
variety of standard video cameras or can be purchased with an integrated video camera. For intersections, the system communicates 
with the intersection signal controller, which changes the traffic lights based on the data provided. In highway applications, the system 
gathers vehicle count and flow rates and detects anomalous incidents, such as stopped vehicles. In any application, the data may also 
be transmitted to a traffic management center via the internet or other standard communication means and processed in real time to 
assist in traffic management and stored for later analysis for traffic planning purposes.  

The  Autoscope  system  comes  in  two  varieties.    Autoscope  Encore  is  our  integrated  unit  with  a  color  zoom  camera  and  a  machine 
vision  processing  computer  contained  in  a  compact  housing  that  is  our  leading  offering  in  the  North  American  market.   Autoscope 
RackVision  is  our  card  only  machine  vision  processing  computer  that  is  located  in  an  intersection  signal  controller,  control  hub, 
incident management center or traffic management center that receives video from a separate camera. The RackVision and its variants 
are  our  top  selling  Autoscope  products  in  international  markets.  Autoscope  products  offer  digital  MPEG-4  video  streaming,  high 
speed Ethernet interface, web browser maintenance and data and video over power line communications. 

Autoscope Radar. Our Autoscope radar systems use radar to measure vehicle presence, volume, occupancy, speed and classification 
information for roadway monitoring applications. Data is transmitted to a central computer at a traffic management center via standard 
communication  means,  including  wireless.  Data  can  be  processed  in  real  time  to  assist  in  traffic  management  and  stored  for  later 
analysis for traffic planning purposes.  

Autoscope radar is an integrated radar transmitter/receiver and special purpose computer contained in a compact, self-contained unit. 
The unit is typically situated on roadway poles and side-fired, making it especially well-suited for highway detection applications. 

Autoscope LPR. Our LPR systems process video information gathered from the visible and infrared spectrum to perform LPR for ITS, 
security, police and parking applications.  Data is transmitted to other integrated systems or stored in onboard vehicle systems for later 
processing. Data can be processed to assist in traffic and parking management, real-time law enforcement and traffic alerts and stored 
for later analysis for traffic, security and commercial purposes. 

At  the  core  of  each  Autoscope  LPR  system  is  the  Autoscope  Base  software  suite,  which  runs  the  LPR  algorithms  and  related 
processes, including communications.  Autoscope Base operates with both non-proprietary and proprietary cameras.  We offer a range 
of proprietary analog, high definition and intelligent cameras for both fixed and mobile systems.   

CitySync. Our CitySync solutions provide the end user with a complete package including hardware and software.  CitySync solutions 
are  currently  positioned  around  our  LPR  technology  and  platform.    These  solutions  combine  intelligent  cameras  with  our  market 
specific  software  packages  that  we  believe  offer  our  end  users  complete  LPR  solutions.    The  Rapid  Plate  Recognition  technology 

6 

 
 
 
 
          
reads a license plate numerous times and uses multiple advanced methods for both optical character recognition and plate finding for 
each  plate  read.    The  speed  of  our  solutions  allows  us  the  capability  to  read  hundreds  of  plates  simultaneously.    We  believe  our 
CitySync solutions provide the highest accuracy for the markets we serve.  We believe in the development of our CitySync solutions 
and will continue to grow and enhance these solutions into all of our markets. 

Distribution, Sales and Marketing  

We market and sell our products globally. As of December 31, 2014, we had supplied systems for more than 160,000 units in more 
than 60 countries. Together with our partners, we offer a combination of high-performance detection technology and experienced local 
support.  Our  end  users  primarily  consist  of  federal,  state,  city  and  county  departments  of  transportation,  port,  highway,  tunnel  and 
other  transportation  authorities,  law  enforcement  agencies  and  parking  facility  operators.  The  decision-makers  within  these  entities 
typically are traffic planners and engineers, who in turn often rely on consulting firms that perform planning and feasibility studies. 
Our  products  sometimes  are  sold  directly  to  system  integrators  or  other  suppliers  of  systems  and  services  who  are  operating  under 
subcontracts in connection with major road construction contracts.  

Sales of Autoscope Video in the United States, Mexico, Canada and the Caribbean. We have granted Econolite an exclusive right to 
manufacture,  market  and  distribute  the  Autoscope  video  system  in  the  United  States,  Mexico,  Canada  and  the  Caribbean.  The 
agreement  with  Econolite  grants  it  a  first  refusal  right  that  arises  when  we  make  a  proposal  to  Econolite  to  extend  the  license  to 
additional products in the United States, Mexico, Canada and the Caribbean and a first negotiation right that arises when we make a 
proposal  to  Econolite  to  include  rights  corresponding  to  Econolite’s  rights  under  our  current  agreements  in  countries  not  in  these 
territories. Econolite provides the marketing and technical support needed for its sales in these territories. Econolite pays us a royalty 
on the revenue derived from its sales of the Autoscope system. We cooperate in marketing Autoscope video products with Econolite 
for the United States, Mexico, Canada and the Caribbean and provide second-tier technical support. We have the right to terminate our 
agreements with Econolite if it does not meet minimum annual sales levels or if Econolite fails to make payments as required by the 
agreements. In 2008, the term of the original agreement with Econolite, as amended, was extended to 2031. The agreements can be 
terminated by either party upon three years’ notice. 

Sales of RTMS Radar and Autoscope LPR in North America, the Caribbean and Latin America. We market the RTMS radar and 
Autoscope  LPR  systems  to  a  network  of  distributors  covering  countries  in  North  America,  the  Caribbean  and  Latin  America.  On  a 
limited basis, we sell directly to the end user.  We provide technical support to these distributors from our various North American 
locations. 

Sales in Europe, Asia, the Middle East and Africa. We market our Autoscope video, radar and LPR lines of products to a network of 
distributors covering countries in Europe, the Middle East, Africa and Asia through our wholly-owned subsidiaries that have offices in 
Europe  and  Asia.  On  a  limited  basis,  we  sell  directly  to  the  end  user.  Technical  support  to  these  distributors  is  provided  by  our 
wholly-owned subsidiaries in Europe, with second-tier support provided by our engineering groups.  From time to time, we may grant 
exclusive rights to Econolite for markets outside of our significant markets for certain jurisdictions or product sales based on facts and 
circumstances related to the opportunities. 

Competition  

We  compete  with  companies  that  develop,  manufacture  and  sell  traffic  management  devices  using  video  and  radar  sensing 
technologies as well as other above-ground detection technologies based on laser, infrared and acoustic sensors. For ITS applications, 
we also compete with providers of in-pavement loop detectors and estimate that more than 70% of the traffic management systems 
currently in use in the U.S. use in-pavement loop detectors. For competition with other above-ground detection products, we typically 
compete on performance and functionality, and to a lesser extent on price. When competing against providers of loop detectors, we 
compete  principally  on  ease  of  installation  and  the  total  cost  of  ownership  over  a  multi-year  period,  and  to  a  lesser  extent  on 
functionality.  

Among  the  companies  that  provide  direct  competition  to  Autoscope  video  worldwide  are  FLIR  Systems,  Inc.,  Signal  Group  Inc. 
(Semex),  Iteris,  Inc.  and  Citilog  S.A.  Among  the  companies  that  provide  direct  competition  to  RTMS  radar  worldwide  are 
Wavetronix,  LLC,  MS  Sedco  Inc.,  Smartmicro  Sensors  GmbH  and  Xtralis,  LLC.  Among  the  companies  that  provide  direct 
competition  to  Autoscope  LPR  worldwide  are  3M  Company,  Perceptics  LLC,  Genetec  Inc.,  Vigilant  Solutions  and  Elsag  Datamat 
S.p.A. All of these companies have working installations of their systems in the U.S. and other parts of the world. To our knowledge, 
Autoscope video and RTMS radar have the largest number of installations as compared to their direct competitors. In addition, there 
are smaller local companies providing direct competition in specific markets throughout the world. We are aware that these and other 
companies will continue to develop technologies for use in traffic management, security, police and parking applications. One or more 
of these technologies could in the future provide increased competition for our systems.  

Other potential competitors of which we are aware include Siemens AG, Cognex Corp., Augusta Technologie AG, Matsushita Electric 
Industrial Co., Ltd. (Panasonic), Sumitomo Corporation and Omron Electronics LLC. These companies have machine vision or radar 
7 

 
 
capabilities and have substantially more financial, technological, marketing, personnel and research and development resources than 
we have.  

Manufacturing  

Autoscope  video  products  for  sale  under  the  Econolite  license  agreement  are  manufactured  through  agreements  with  Econolite  and 
Wireless  Technology,  Inc.  Econolite  is  responsible  for  setting  warranty  terms  and  must  provide  all  service  required  under  this 
warranty. In Europe and Asia, we engage contract manufacturers to manufacture the Autoscope family of products.  

Until January 2012, we engaged contract manufacturers to produce subassemblies for our radar products based on our designs. These 
subassemblies  were  then  shipped  to  our  facilities  in  Toronto,  where  we  performed  final  assembly,  testing  and  calibration  and 
packaging of finished units for shipment.  We also performed warranty and post-warranty repairs of radar units in Toronto.  Beginning 
in  July  2014,  we  engaged  Wireless  Technology,  Inc.  to  manufacture  our  radar  products  and  perform  warranty  and  post-warranty 
repairs of radar units.  

Autoscope LPR products are manufactured through contract manufacturers in the United Kingdom and the United States. 

We typically provide a two-year warranty on our products. 

Most  of  the  hardware  components  used  to  manufacture  our  products  are  standard  electronics  components  that  are  available  from 
multiple sources. Although some of the components used in our products are obtained from single-source suppliers, we believe other 
component vendors are available should the necessity arise.  The European Parliament has enacted a directive for the restriction of the 
use of certain hazardous substances in electrical and electronic equipment (“RoHS”).  To our knowledge, our contract manufacturing 
and component vendors in Europe and Asia comply with the European directive on RoHS. 

Intellectual Property  

To protect our rights to our proprietary know-how, technology and other intellectual property, it is our policy to require all employees 
and consultants to sign confidentiality agreements that prohibit the disclosure of confidential information to any third parties. These 
agreements also require disclosure and assignment to us of any discoveries and inventions made by employees and consultants while 
they  are  devoted  to  our  business  activities.  We  also  rely  on  trade  secret,  copyright  and  trademark  laws  to  protect  our  intellectual 
property.    We  have  also  entered  into  exclusive  and  non-exclusive  license  and  confidentiality  agreements  relating  to  our  own  and 
third-party  technologies.  We  aggressively  protect  our  processes,  products,  and  strategies  as  proprietary  trade  secrets.  Our  efforts  to 
protect  intellectual  property  and  avoid  disputes  over  proprietary  rights  include  ongoing  review  of  third-party  patents  and  patent 
applications. 

Environmental Matters 

We  believe  our  operations  are  in  compliance  with  all  applicable  environmental  regulations  within  the  jurisdictions  in  which  we 
operate. 

Employees  

As  of  December  31,  2014,  we  had  109  employees,  consisting  of  67  employees  in  North  America,  35  employees  in  Europe  and  7 
employees in Asia. None of our employees are represented by a union.  

Item 1A.  Risk Factors 

Information Regarding Forward-Looking Statements  

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 
1933,  as  amended,  and  Section  21E  of  the  Securities  Exchange  of  1934,  as  amended.  Forward-looking  statements  represent  our 
expectations or beliefs concerning future events and can be identified by the use of forward-looking words such as “believes,” “may,” 
“will,” “should,” “intends,” “plans,” “estimates,” or “anticipates” or other comparable terminology. Forward-looking statements are 
subject  to  risks  and  uncertainties  that  may  cause  our  actual  results  to  differ  materially  from  the  results  discussed  in  the 
forward-looking  statements.  Some  factors  that  might  cause  these  differences  include  the  factors  listed  below.  Although  we  have 
attempted to list these factors comprehensively, we wish to caution investors that other factors may prove to be important in the future 
and may affect our operating results. New factors may emerge from time to time, and it is not possible to predict all of these factors, 
nor can we assess the effect each factor or combination of factors may have on our business.  

8 

 
 
We further caution you not to unduly rely on any forward-looking statements because they reflect our views only as of the date the 
statements were made. We undertake no obligation to publicly update or revise any forward-looking statements whether as a result of 
new information, future events or otherwise. 

If governmental entities elect not to use our products due to budgetary constraints, project delays or other reasons, our revenue 
may fluctuate severely or be substantially diminished.  

Our  products  are  sold  primarily  to  governmental  entities.  We  expect  that  we  will  continue  to  rely  substantially  on  revenue  and 
royalties  from  sales  of  our  systems  to  governmental  entities.  In  addition  to  normal  business  risks,  it  often  takes  considerable  time 
before governmental initiated projects are developed to the point at which a purchase of our systems would be made, and a purchase 
of our products also may be subject to a time-consuming approval process. Additionally, governmental budgets and plans may change 
without warning. Other risks of selling to governmental entities include dependence on appropriations and administrative allocation of 
funds,  changes  in  governmental  procurement  legislation  and  regulations  and  other  policies  that  may  reflect  political  developments, 
significant  changes  in  contract  scheduling,  competitive  bidding  and  qualification  requirements,  performance  bond  requirements, 
intense competition for government business and termination of purchase decisions for the convenience of the governmental entity. 
Substantial delays in purchase decisions by governmental entities, or governmental budgetary constraints, could cause our revenue and 
income to drop substantially or to fluctuate significantly between fiscal periods.  

A majority of our gross profit has been generated from sales of our Autoscope family of products, and if we do not maintain the 
market for these products, our business will be harmed.  

Historically, a majority of our gross profit has been generated from sales of, or royalties from the sales of, Autoscope products. Gross 
profit  from  Autoscope  sales  accounted  for  approximately  67%  of  our  gross  profit  in  2014,  71%  in  2013  and  77%  in  2012.  We 
anticipate that gross profit from the sale of Autoscope systems will continue to account for a substantial portion of our gross profit for 
the foreseeable future. As such, any significant decline in sales of our Autoscope system would have a material adverse impact on our 
business, financial condition and results of operations.  

If Econolite’s sales volume decreases or if it fails to pay royalties to us in a timely manner or at all, our financial results will suffer.  

We have agreements with Econolite under which Econolite is the exclusive distributor of the Autoscope® video system in the United 
States,  Mexico,  Canada  and  the  Caribbean.    From  July  24,  2012  until  July  14,  2014,  our  Autoscope®  radar  products  were  sold  by 
Econolite in these geographic areas under the same arrangement. Our current agreements grant Econolite a first refusal right that arises 
when  we  make  a  proposal  to  Econolite  to  extend  the  license  to  additional  products  in  the  United  States,  Mexico,  Canada  and  the 
Caribbean. In addition, the agreements grant Econolite a first negotiation right that arises when we make a proposal to Econolite to 
include rights corresponding to Econolite’s rights under our current agreements in countries not in these territories. In exchange for its 
rights under the agreements, Econolite pays us royalties for sales of the Autoscope® video system and, from July 24, 2012 until July 
14, 2014, the Autoscope® radar products. Since 2002, a substantial portion of our revenue has consisted of royalties resulting from 
sales made by Econolite, including 44% in 2014, 44% in 2013 and 50% in 2012. Econolite’s account receivable represented 32% of 
our accounts receivable at December 31, 2014 and 26% of our accounts receivable at December 31, 2013. We expect that Econolite 
will continue to account for a significant portion of our revenue for the foreseeable future. Any decrease in Econolite’s sales volume 
could significantly reduce our royalty revenue and adversely impact earnings. A failure by Econolite to make royalty payments to us 
in  a  timely  manner  or  at  all  will  harm  our  financial  condition.  In  addition,  we  believe  sales  of  our  products  are  a  material  part  of 
Econolite’s business, and any significant decrease in Econolite’s sales of the other products it sells could harm Econolite, which could 
have a material adverse effect on our business and prospects.  

As  a  result  of  our  continuing  review  of  our  business,  we  may  have  to  undertake  further  restructuring  plans  that  would  require 
additional charges, including incurring facility exit and restructuring charges. 

We  continue  to  evaluate  our  business,  which  may  result  in  restructuring  activities.  We  may  choose  to  divest  certain  business 
operations  based  on  management's  assessment  of  their  strategic  value  to  our  business,  consolidate  or  close  certain  facilities  or 
outsource certain functions. Decisions to eliminate or limit certain business operations in the future could involve the expenditure of 
capital,  consumption  of  management  resources,  realization  of  losses,  transition  and  wind-up  expenses,  reduction  in  workforce, 
impairment of assets, facility consolidation and the elimination of revenues along with associated costs, any of which could cause our 
operating results to decline and may fail to yield the expected benefits. 

The features and functions in our products have not been as widely utilized as traditional products offered by our competitors, and 
the failure of our end users to accept the features and functions in our products could adversely affect our business and growth 
prospects.  

Video  and  radar  technologies  have  not  been  utilized  in  the  traffic  management  industry  as  extensively  as  other  more  traditional 
technologies, mainly in-pavement loop detectors. Our financial success and growth prospects depend on the continued development of 
9 

 
 
the  market  for  advanced  technology  solutions  for  traffic  detection  and  management  and  the  acceptance  of  our  current  Autoscope® 
video,  Autoscope®  radar  and  LPR  systems  and  also  future  systems  we  may  develop  as  reliable,  cost-effective  alternatives  to 
traditional vehicle detection systems. We cannot assure you that we will be able to utilize our technology profitably in other products 
or markets. If our end users do not continue to increase their acceptance of the features and functions provided by our current systems 
or other systems we may develop in the future, our business and growth prospects could be adversely affected.  

Existing and future laws, ordinances and regulations and constitutional provisions protecting privacy rights could negatively affect 
the  acceptance  and  sale  of  our  video  and  LPR  products  and  systems  and  have  a  negative  effect  on  our  financial  condition  and 
results of operations. 

The  use  of  video  and  LPR  products  and  systems  has  been  challenged,  limited  and  banned  under  existing  laws,  ordinances  and 
regulations and constitutional provisions protecting privacy rights.  In addition, governments and governmental agencies have stopped 
or suspended their use of LPR systems.  For example, Maine, New Jersey and Virginia have laws limiting the use of LPR systems; 
New Hampshire bans their use; legislation has been proposed in many states, including Minnesota, limiting their use or the use of data 
collected  by  LPR  systems;  and  the  Boston  Police  Department  has  indefinitely  halted  its  use  of  LPR  systems.    In  addition,  laws, 
ordinances,  regulations  and  constitutional  provisions  may  be  adopted  in  the  future  to  limit  the  use  of  video  and LPR  products  and 
systems.  These existing and new laws, ordinances, regulations and constitutional provisions could negatively affect the acceptance 
and  sale  of  our  video  and  LPR  products  and  systems  and  thus  have  a  negative  effect  on  our  financial  condition  and  results  of 
operations. 

Our operating costs tend to be fixed, while our revenue tends to be seasonal, thereby resulting in operating results that fluctuate 
from quarter to quarter. 

Our expense levels are based in part on our product development efforts and our expectations regarding future revenues and, in the 
short-term,  are  generally  fixed.  Our  quarterly  revenues,  however,  have  varied  significantly  in  the  past,  with  our  first  quarter 
historically being the weakest due to weather conditions in parts of North America, Europe and Asia that make roadway construction 
more  difficult.  Additionally,  our  international  revenues  have  a  significant  large  project  component,  resulting  in  a  varying  revenue 
stream.  We  expect  the  seasonality  of  our  revenue  and  the  fixed  nature  of  our  operating  costs  to  continue  in  the  foreseeable  future. 
Therefore,  we  may  be  unable  to  adjust  our  spending  in  a  timely  manner  to  compensate  for  any  unexpected  revenue  shortfall.  As  a 
result,  if  anticipated  revenues  in  any  quarter  do  not  occur  or  are  delayed,  our  operating  results  for  the  quarter  would  be 
disproportionately affected. Operating results also may fluctuate due to factors such as the demand for our products; product life cycle; 
the  development,  introduction  and  acceptance  of  new  products  and  product  enhancements  by  us  or  our  competitors;  changes  in  the 
mix  of  distribution  channels  through  which  our  products  are  offered;  changes  in  the  level  of  operating  expenses;  end  user  order 
deferrals in anticipation of new products; competitive conditions in the industry; and economic conditions generally. No assurance can 
be given that we will be able to achieve or maintain profitability on a quarterly or annual basis in the future. 

Increased  competition  may  make  it  difficult  for  us  to  acquire  and  retain  end  users.  If  we  are  unsuccessful  in  developing  new 
applications and product enhancements, our products may become noncompetitive or obsolete.  

Competition in the areas of ITS, security and parking management is continuing to grow. Some of the companies that may compete 
with us in the business of developing and implementing traffic control and related security systems have substantially more financial, 
technological, marketing, personnel and research and development resources than we have. Therefore, they may be able to respond 
more  quickly  than  we  can  to  new  or  changing  opportunities,  technologies,  standards  or  end  user  requirements.  If  we  are  unable  to 
compete successfully with these companies, the market share for our products will decrease, and competitive pressures may seriously 
harm our business.  

Additionally, the market for vehicle detection and LPR is continuously seeking more advanced technological solutions to problems. 
Technologies  such  as  embedded  loop  detectors,  pressure  plates,  pneumatic  tubes,  radars,  lasers,  magnetometers,  acoustics  and 
microwaves that have been used as traffic sensing devices in the past are being enhanced for use in the traffic management industry, 
and new technologies may be developed. We are aware of several companies that are developing traffic management devices using 
machine vision technology or other advanced technology. Floating vehicle and/or radio frequency identification (RFID) tagged license 
plate initiatives are under consideration and may be implemented. We expect to face increasingly competitive product developments, 
applications and enhancements. New technologies or applications in traffic control systems from other companies or the development 
of  new  and  emerging  technologies  and  applications,  including  vehicle-to-vehicle  (VTV)  communications,  mobile  applications,  and 
new  algorithms  or  sensor  technologies,  may  provide  our  end  users  with  alternatives  to  our  products  and  could  render  our  solutions 
noncompetitive  or  obsolete.  If  we  are  unable  to  increase  the  number  of  our  applications  and  develop  and  commercialize  product 
enhancements and applications in a timely and cost-effective manner that respond to changing technology and satisfy the needs of our 
end users, our business and financial results will suffer. 

10 

 
 
 
We may not achieve our growth plans for the expansion of our business.   

In  addition  to  market  penetration,  our  long-term  success  depends  on  our  ability  to  expand  our  business  through  new  product 
development, mergers and acquisitions, and/or geographic expansion.  

New product development requires that we maintain our ability to improve existing products, continue to bring innovative products to 
market  in  a  timely  fashion,  and  adapt  products  to  the  needs  and  standards  of  current  and  potential  customers.  Our  products  and 
services  may  become  less  competitive  or  eclipsed  by  technologies  to  which  we  do  not  have  access  or  which  render  our  solutions 
obsolete. 

Geographic expansion will be primarily outside of the U.S. and hence will be disproportionately subject to the risks of international 
operations discussed in this Annual Report on Form 10-K. 

Mergers and acquisitions will be accompanied by risks which may include: 

failure to achieve the financial and strategic goals for the acquired and combined businesses; 

●  difficulties identifying suitable acquisition candidates at acceptable costs; 
●  unavailability of capital to conduct acquisitions; 
● 
●  difficulty assimilating the operations and personnel of the acquired businesses; 
●  disruption of ongoing business and distraction of management from the ongoing business; 
●  dilution of existing shareholders and earnings per share; 
●  unanticipated, undisclosed or inaccurately assessed liabilities, legal risks and costs; and 
●  difficulties retaining our key vendors, customers or employees or those of the acquired business. 

In  addition,  acquisitions  of  businesses  having  a  significant  presence  outside  the  U.S.  will  increase  our  exposure  to  the  risks  of 
international operations discussed in this Annual Report on Form 10-K. 

Our dependence on third parties for manufacturing and marketing our products may prevent us from meeting customers’ needs in 
a timely manner.  

We do not have, and do not intend to develop in the near future, internal capabilities to manufacture our products. We have entered 
into agreements with Econolite and Wireless Technology, Inc. (“WTI”) to manufacture the Autoscope system, the Autoscope® radar 
products  and  related  products  for  sales  in  the  United  States,  Mexico,  Canada  and  the  Caribbean.  We  have  arrangements  with 
Hansatech EMS Limited (“Hansatech”) in the United Kingdom to manufacture our LPR systems.  We work with suppliers, most of 
whom are overseas, to manufacture the rest of our products.  We also need to comply with the European Union’s regulatory RoHS 
directive restricting the use of certain hazardous substances in electrical and electronic equipment. If Econolite, WTI, Hansatech or 
our  other  suppliers  are  unable  to  manufacture  our  products  in  the  future,  we  may  be  unable  to  identify  other  manufacturers  able  to 
meet  product  and  quality  demands  in  a  timely  manner  or  at  all.  Our  inability  to  find  suitable  manufacturers  for  our  products  could 
result  in  delays  or  reductions  in  product  shipments,  which  in  turn  may  harm  our  business  reputation  and  results  of  operations.  In 
addition,  we  have  granted  Econolite  the  exclusive  right  to  market  the  Autoscope®  video  system  and  related  products  in  the  United 
States,  Mexico,  Canada  and  the  Caribbean.  Consequently,  our  revenue  depends  to  a  significant  extent  on  Econolite’s  marketing 
efforts. Econolite’s inability to effectively market the Autoscope® video system, or the disruption or termination of that relationship 
could result in reduced revenue and market share for our products.   

We and our third party manufacturers obtain some of the components of our products from a single source, and an interruption in 
the supply of those components may prevent us from meeting customers’ needs in a timely manner and could therefore reduce our 
sales.  

Although  substantially  all  of  the  hardware  components  incorporated  into  our  products  are  standard  electronics  components  that  are 
available from multiple sources, we and our third party manufacturers obtain some of the components from a single source. The loss 
or interruption of any of these supply sources could force us or our manufacturers to identify new suppliers, which could increase our 
costs, reduce our sales and profitability, or harm our customer relations by delaying product deliveries. 

Regulations related to the use of conflict-free minerals may increase our costs and cause us to incur additional expenses. 

The Dodd-Frank Wall Street Reform and Consumer Protection Act contains provisions to improve the transparency and accountability 
of the use by public companies in their products of minerals mined in certain countries and to prevent the sourcing of such “conflict” 
minerals.    As  a  result,  the  Securities  and  Exchange  Commission  enacted  annual  disclosure  and  reporting  requirements  for  public 
companies who use these minerals in their products, which apply to us.  Under the final rules, we are required to conduct due diligence 
to determine the source of any conflict minerals used in our products.  We filed our first conflict minerals report on Form SD with the 
Securities and Exchange Commission May 29, 2014, and we are required to file our next conflict minerals report on or before June 1, 
11 

 
 
2015.  Although we expect to file the required report on a timely basis, our supply chain is broad-based and complex, and we may not 
be able to easily verify the origins for all minerals used in our products.  To the extent that any information furnished to us by our 
suppliers is inaccurate or inadequate, we could face reputational and enforcement risks.  In addition, the conflict mineral rules could 
reduce  the  number  of  suppliers  who  provide  components  and  products  containing  conflict-free  minerals  and  thus  could  disrupt  our 
supply chain or that of our manufacturers and increase the cost of the components used in manufacturing our products and the costs of 
our products to us.  Any increased costs and expenses could have a material adverse impact on our financial condition and results of 
operations. 

Some of our products are covered by our warranties and, if the cost of fulfilling these warranties exceeds our warranty allowance, 
it could adversely affect our financial condition and results of operations. 

Unanticipated warranty and other costs for defective products could adversely affect our financial condition and results of operations 
and our reputation.  We generally provide a two-year warranty on our product sales.  These warranties require us to repair or replace 
faulty products, among other customary warranty provisions.  Although we monitor our warranty claims and provide an allowance for 
estimated  warranty  costs,  unanticipated  claims  in  excess  of  the  allowance  could  have  a  material  adverse  impact  on  our  financial 
condition and results of operations. Additionally, we rely on our third party manufacturers to fulfill our warranty repair obligations to 
our  customers.    Adverse  changes  in  these  parties’  abilities  to  perform  these  repairs  could  cause  a  delay  in  repairs  or  require  us  to 
source  other  parties  to  perform  the  repairs  and  could  adversely  affect  impact  our  financial  condition  and  results  of  operations.    In 
addition, the need to repair or replace products with design or manufacturing defects could adversely affect our reputation.  

We may face increased competition if we fail to adequately protect our intellectual property rights, and any efforts to protect our 
intellectual property rights may result in costly litigation.  

Our success depends in large measure on the protection of our proprietary technology rights. We rely on trade secret, copyright and 
trademark laws, confidentiality agreements with employees and third parties, and patents, all of which offer only limited protection.  
We cannot assure you that the scope of these protective measures will exclude competitors or provide a competitive advantages to us. 
We also cannot assure you that we will become aware of all instances in which others develop similar products, duplicate any of our 
products,  or  reverse  engineer  or  misappropriate  our  proprietary  technology.  If  our  proprietary  technology  is  misappropriated,  our 
business and financial results could be adversely affected. Litigation may be necessary in the future to enforce our intellectual property 
rights, to protect our trade secrets or to determine the validity and scope of the proprietary rights of others. In addition, we may be the 
subject of lawsuits by others who claim we violate their intellectual property rights.  

Intellectual property litigation is very costly and could result in substantial expense and diversions of our resources, either of which 
could  adversely  affect  our  business  and  financial  condition  and  results  of  operations.  In  addition,  there  may  be  no  effective  legal 
recourse  against  infringement  of  our  intellectual  property  by  third  parties,  whether  due  to  limitations  on  enforcement  of  rights  in 
foreign jurisdictions or as a result of other factors. 

We have not applied for patent protection in all countries in which we market and sell our products. Consequently, our proprietary 
rights in the technology underlying our systems in countries other than the U.S. will be protected only to the extent that trade secret, 
copyright or other non-patent protection is available and to the extent we are able to enforce our rights. The laws of other countries in 
which  we  market  our  products  may  afford  little  or  no  effective  protection  of  our  proprietary  technology,  which  could  harm  our 
business.  

We plan to continue introducing new products and technologies and may not realize the degree or timing of benefits we initially 
anticipated, which could adversely affect our business and results of operations.  

We  regularly  invest  substantial  amounts  in  research  and  development  efforts  that  pursue  advancements  in  a  range  of  technologies, 
products and services. Our ability to realize the anticipated benefits of these advancements depends on a variety of factors, including 
meeting development, production, certification and regulatory approval schedules; the execution of internal and external performance 
plans; the availability of supplier-produced parts and materials; the performance of suppliers and vendors; achieving cost efficiencies; 
the validation of innovative technologies; and the level of end user interest in new technologies and products. These factors involve 
significant risks and uncertainties. We may encounter difficulties in developing and producing these new products and may not realize 
the degree or timing of benefits initially anticipated. In particular, we cannot predict with certainty whether, when or in what quantities 
our  current  or  potential  end  users  will  have  a  demand  for  products  currently  in  development  or  pending  release.  Moreover,  as  new 
products  are  announced,  sales  of  current  products  may  decrease  as  end  users  delay  making  purchases  until  such  new  products  are 
available. Any of the foregoing could adversely affect our business and results of operations.  

Our business could be adversely affected by product liability and commercial litigation.   

Our products or services may be claimed to cause or contribute to personal injury or property damage to our customers’ employees or 
facilities. Additionally, we are, at times, involved in commercial disputes with third parties, such as customers, distributors, vendors 
12 

 
 
and others. The ensuing claims may arise singularly, in groups of related claims, or in class actions involving multiple claimants. Such 
claims  and  litigation  are  frequently  expensive  and  time-consuming  to  resolve  and  may  result  in  substantial  liability  to  us,  which 
liability and related costs and expenses may not be recoverable through insurance or any other forms of reimbursement. 

Our  business  could  be  affected  by  various  legal  and  regulatory  compliance  risks,  including  those  involving  antitrust, 
environmental, anti-bribery or anti-corruption laws and regulations. 

We are subject to various legal and regulatory requirements and risks in the U.S. and other countries in which we have facilities or sell 
our products involving compliance with antitrust, environmental, anti-bribery and anti-corruption laws and regulations, including the 
U.S.  Foreign  Corrupt  Practices  Act  and  the  U.K.  Anti-Bribery  Act.  Although  we  have  internal  policies  and  procedures  with  the 
intention  of  assuring  compliance  with  these  laws  and  regulations,  our  employees,  contractors,  agents  and  licensees  involved  in  our 
international sales may take actions in violation of such policies. For more information, see the discussion in Note 15 of our Notes to 
Consolidated Financial Statements contained elsewhere in this Annual Report on Form 10-K. Any future adverse development, ruling 
or settlement could result in charges that could have an adverse effect on our results of operations or cash flows. 

We price certain of our products at a premium compared to other technologies. As such, we may not be able to quickly respond to 
emerging low-cost competitors, and our inability to do so could adversely affect revenue and profitability.  

We  price  certain  of  our  products  at  a  premium  as  compared  to  products  using  less  sophisticated  technologies.  As  the  technological 
sophistication of our competitors and the size of the market increase, competing low-cost developers of machine vision products for 
traffic are likely to emerge and grow stronger. If end users prefer low-cost alternatives over our products, our revenue and profitability 
could be adversely affected.  

Our revenue could be adversely affected by the emergence of local competitors and local biases in international markets.  

Our  experience  indicates  that  local  officials  that  purchase  traffic  management  products  in  the  international  markets  we  serve  favor 
products  that  are  developed  and  manufactured  locally.  As  local  competitors  to  our  products  emerge,  local  biases  could  erode  our 
revenue in Europe and Asia and adversely affect our sales and revenue in those markets.  

Our failure to predict technological convergence could harm our business and could reduce our sales.  

Within  our  product  families,  we  currently  utilize  only  certain  detection  technologies  available  in  the  ITS  field.  If  we  fail  to  predict 
convergence  of  technology  preferences  in  the  market  for  ITS,  or  fail  to  identify  and  acquire  complementary  businesses  or  products 
that broaden our current product offerings, we may not capture certain segments of the market, which could harm our business and 
reduce our sales.  

We sell our products internationally and are subject to various risks relating to such international activities, which could harm our 
international sales and profitability.  

Sales outside of the United States, including export sales from our U.S. business locations, accounted for approximately 42% of our 
total revenue in 2014. By doing business in international markets, we are exposed to risks separate and distinct from those we face in 
our U.S. operations. Our international business may be adversely affected by changing political and economic conditions in foreign 
countries. Additionally, fluctuations in currency exchange rates could affect demand for our products or otherwise negatively affect 
profitability. Engaging in international business inherently involves a number of other difficulties and risks, including:  

• 

• 

• 

• 

• 

• 

• 

export restrictions and controls relating to technology;  

pricing pressure that we may experience internationally;  

exposure to the risk of currency value fluctuations, where payment for products is denominated in a currency other than 
U.S. dollars;   

variability in the U.S. dollar value of foreign currency-denominated assets, earnings and cash flows; 

required compliance with existing and new foreign regulatory requirements and laws;  

laws and business practices favoring local companies;  

longer payment cycles;  

13 

 
 
• 

• 

• 

• 

• 

• 

• 

difficulty  of  enforcing  agreements,  including  patent  and  trademarks,  and  collecting  receivables  through  foreign  legal 
systems; 

disputes  with  parties  outside  of  the  U.S.,  which  may  be  more  difficult,  expensive  and  time-consuming  to  resolve  than 
disputes with parties located in the U.S.; 

political and economic instability, including volatility in the economic environment of the European Union caused by the 
ongoing sovereign debt crisis in Europe;  

tax  rates  in  certain  foreign  countries  that  exceed  those  in  the  U.S.  and  the  imposition  of  withholding  requirements  on 
foreign earnings; 

higher danger of terrorist activity, war or civil unrest compared to domestic operations;  

difficulties and costs of staffing and managing foreign operations; and 

difficulties in enforcing intellectual property rights.  

Our exposure to each of these risks may increase our costs, lengthen our sales cycle and require significant management attention. One 
or more of these factors may harm our business.  

Our  inability  to  comply  with  European  and  Asian  regulatory  restrictions  over  hazardous  substances  and  electronic  waste  could 
restrict product sales in those markets and reduce profitability in the future.  

The  European  Union’s  Waste  Electrical  and  Electronic  Equipment  (“WEEE”)  directive  makes  producers  of  electrical  goods 
financially responsible for specified collection, recycling, treatment and disposal of past and future covered products. This directive 
must be enacted and implemented by individual European Union governments, and certain producers will be financially responsible 
under the WEEE legislation. This may impose requirements on us, which, if we are unable to meet them, could adversely affect our 
ability to market our products in European Union countries, and our sales revenues and profitability would suffer as a consequence. In 
addition, the European Parliament has enacted a directive for the restriction of the use of certain hazardous substances in electrical and 
electronic equipment.  This RoHS legislation restricts the use of such substances as mercury, lead, cadmium and hexavalent cadmium. 
If  we  are  unable  to  have  our  products  manufactured  in  compliance  with  the  RoHS  directive,  we  would  be  unable  to  market  our 
products in European Union countries, and our revenues and profitability would suffer. In addition, various Asian governments could 
adopt  their  own  versions  of  environment-friendly  electronic  regulations  similar  to  the  European  directives,  RoHS  and  WEEE.  This 
could require new and unanticipated manufacturing changes, product testing and certification requirements, thereby increasing cost, 
delaying sales and lowering revenue and profitability.  

Our inability to manage growth effectively could seriously harm our business.  

Growth  and  expansion  of  our  business  could  significantly  strain  our  capital  resources  as  well  as  the  time  and  abilities  of  our 
management personnel. Our ability to manage growth effectively will require continued improvement of our operational, financial and 
management systems and the successful training, motivation and management of our employees. If we are unable to manage growth 
successfully, our business and operating results will suffer.  

Our business operations will be severely disrupted if we lose key personnel or if we fail to attract and retain qualified personnel.  

Our  technology  depends  upon  the  knowledge,  experience  and  skills  of  our  key  management  and  scientific  and  technical  personnel. 
Additionally, our ability to continue technological developments and to market our products, and thereby develop a competitive edge 
in the marketplace, depends in large part on our ability to attract and retain qualified scientific and technical personnel. Competition 
for  qualified  personnel  is  intense,  and  we  cannot  assure  you  that  we  will  be  able  to  attract  and  retain  the  individuals  we  need, 
especially if our business expands and requires us to employ additional personnel. In addition, the loss of personnel or our failure to 
hire additional personnel could materially and adversely affect our business, operating results and ability to expand. The loss of key 
personnel, or our inability to hire and retain qualified personnel, would harm our business.  

We may not be successful in integrating acquired companies into our business, which could materially and adversely affect our 
financial condition and operating results.  

Part  of  our  business  strategy  has  been  to  acquire  or  invest  in  companies,  products  or  technologies  that  complement  our  current 
products,  enhance  our  market  coverage  or  technical  capabilities  or  offer  growth  opportunities.  For  any  acquisition,  a  significant 
amount of management’s time and financial resources may be required to complete the acquisition and integrate the acquired business 

14 

 
 
into our existing operations. Even with this investment of management time and financial resources, an acquisition may not produce 
the  revenue,  earnings  or  business  synergies  anticipated.  Acquisitions  involve  numerous  other  risks,  including  the  assumption  of 
unanticipated  operating  problems  or  legal  liabilities;  problems  integrating  the  purchased  operations,  technologies  or  products;  the 
diversion of management’s attention from our core businesses; restrictions on the manner in which we may use purchased companies 
or assets imposed by acquisition agreements; adverse effects on existing business relationships with suppliers and customers; incorrect 
estimates  made  in  the  accounting  for  acquisitions  and  amortization  of  acquired  intangible  assets  that  would  reduce  future  reported 
earnings  (such  as  goodwill  impairments);  ensuring  acquired  companies’  compliance  with  the  requirements  of  the  U.S.  federal 
securities laws and accounting rules; and the potential loss of customers or key employees of acquired businesses. We cannot assure 
you  that  any  acquisitions,  investments,  strategic  alliances  or  joint  ventures  will  be  completed  or  integrated  in  a  timely  manner  or 
achieve anticipated synergies, will be structured or financed in a way that will enhance our business or creditworthiness, or will meet 
our strategic objectives or otherwise be successful.  

We may be required to recognize impairment charges for long-lived assets.   

As of December 31, 2014, the net carrying value of long-lived assets (property and equipment, deferred tax assets and other intangible 
assets) totaled approximately $4.9 million. In accordance with generally accepted accounting principles, we periodically assess these 
assets to determine if they are impaired. Significant negative industry or economic trends, a significant and sustained decline in our 
stock  price,  disruptions  to  our  businesses,  significant  unexpected  or  planned  changes  in  our  use  of  assets,  divestitures  and  market 
capitalization  declines  may  result  in  impairments  to  our  goodwill  and  other  long-lived  assets.    Future  impairment  charges  could 
significantly affect our results of operations in the periods recognized.  

Our stock is thinly traded and our stock price is volatile.  

Our common stock is thinly traded, with 4,513,436 shares of our 4,995,963 outstanding shares held by non-affiliates as of February 
28, 2015. Based on the trading history of our common stock and the nature of the market for publicly traded securities of companies in 
evolving high-tech industries, we believe there are several factors that have caused and are likely to continue to cause the market price 
of  our  common  stock  to  fluctuate  substantially.  The  fluctuations  may  occur  on  a  day-to-day  basis  or  over  a  longer  period  of  time. 
Factors  that  may  cause  fluctuations  in  our  stock  price  include  announcements  of  large  orders  obtained  by  us  or  our  competitors, 
substantial cutbacks in government funding of highway projects or of the potential availability of alternative technologies for use in 
traffic control and safety, quarterly fluctuations in our financial results or the financial results of our competitors, consolidation among 
our competitors, fluctuations in stock market prices and volumes, and the volatility of the stock market.  

Difficult  and  volatile  conditions  in  the  capital,  credit  and  commodities  markets  and  in  the  overall  economy  could  continue  to 
adversely affect our financial position, results of operations and cash flows, and we do not know if these conditions will improve in 
the near future.  

Our  financial  position,  results  of  operations  and  cash  flows  could  continue  to  be  adversely  affected  by  difficult  conditions  and 
significant volatility in the capital, credit and commodities markets and in the overall worldwide economy. Although certain economic 
conditions  in  the  United  States  have  improved,  economic  growth  has  been  slow  and  uneven  and  may  not  be  sustained.  During 
economic downturns, governmental entities in particular, which constitute most of our end users, reduce or delay their purchase of our 
products, which has had and may continue to have an adverse effect on our business. Any uncertainty about the federal budget in the 
U.S. could have a negative effect on the U.S. and global economy. The continuing impact that these factors might have on us and our 
business  is  uncertain  and  cannot  be  estimated  at  this  time.  Current  economic  conditions  have  accentuated  each  of  these  risks  and 
magnified their potential effect on us and our business. The difficult conditions in these markets and the overall economy affect our 
business in a number of ways. For example:  

•  Although we believe we have sufficient liquidity under our financing arrangements to run our business, under extreme 
market conditions, there can be no assurance that such funds would be available or sufficient, and, in such a case, we 
may not be able to successfully obtain additional financing on favorable terms, or at all.  

•  Continuing market volatility has exerted downward pressure on our stock price, which could make it more difficult or 

unfavorable for us to raise additional capital in the future.  

• 

Economic conditions could result in customers in our markets continuing to experience financial difficulties, including 
limited liquidity and their inability to obtain financing or electing to limit spending because of the economy which may 
result,  for  example,  in  customers’  inability  to  pay  us  at  all  or  on  a  timely  basis  and  in  declining  tax  revenue  for  our 
customers that are governmental entities, which in turn could result in decreased sales and earnings for us.  

We  do  not  know  if  market  conditions  or  the  state  of  the  overall  economy  will  improve  in  the  near  future,  when  improvement  will 
occur or if any improvement will benefit our market segment.  

15 

 
 
Our articles of incorporation and bylaws and Minnesota law may inhibit a takeover that shareholders consider favorable.  

Provisions  of  our  articles  of  incorporation  and  bylaws  and  applicable  provisions  of  Minnesota  law  may  delay  or  discourage 
transactions  involving  an  actual  or  potential  change  in  our  control  or  change  in  our  management,  including  transactions  in  which 
shareholders might otherwise receive a premium for their shares or transactions that our shareholders might otherwise deem to be in 
their best interests. These provisions:  

• 

• 

• 

• 

permit  our  board  of  directors  to  issue  up  to  5,000,000  shares  of  preferred  stock  with  any  rights,  preferences  and 
privileges as it may designate, including the right to approve an acquisition or other change in our control;  

provide that the authorized number of directors may be increased by resolution of the board of directors;  

provide that all vacancies, including newly-created directorships, may, except as otherwise required by law, be filled by 
the affirmative vote of a majority of directors then in office, even if less than a quorum; and  

eliminate cumulative voting rights, therefore allowing the holders of a majority of the shares of common stock entitled to 
vote in any election of directors to elect all of the directors standing for election, if they should so choose.  

Section 302A.671 of the Minnesota Business Corporation Act (“MBCA”) generally limits the voting rights of a shareholder acquiring 
a  substantial  percentage  of  our  voting  shares  in  an  attempted  takeover  or  otherwise  becoming  a  substantial  shareholder  of  our 
company unless holders of a majority of the voting power of all outstanding shares and the disinterested shares approve full voting 
rights  for  the  substantial  shareholder.  Section  302A.673  of  the  MBCA  generally  limits  our  ability  to  engage  in  any  business 
combination with certain persons who own 10% or more of our outstanding voting stock or any of our associates or affiliates who at 
any time in the past four years have owned 10% or more of our outstanding voting stock. These provisions of the MBCA may have 
the  effect  of  entrenching  our  management  team  and  may  deprive  shareholders  of  the  opportunity  to  sell  their  shares  to  potential 
acquirers  at  a  premium  over  prevailing  prices.  This  potential  inability  to  obtain  a  control  premium  could  reduce  the  price  of  our 
common stock.  

In  addition,  in  June  2013,  we  adopted  a  shareholder  rights  plan  and  declared  a  dividend  to  our  shareholders  of  one  preferred share 
purchase right for each outstanding share of common stock. Generally, the shareholder rights plan provides that if a person or group 
acquires 20% or more of our outstanding shares of common stock, subject to certain exceptions and under certain circumstances, the 
rights may be exchanged by us for common stock or the holders of the rights, other than the acquiring person or group, could acquire 
additional shares of our capital stock at a discount of the then current market price. Such exchanges or exercise of rights could cause 
substantial  dilution  to  a  particular  acquirer  and  discourage  the  acquirer  from  pursuing  our  company.  The  mere  existence  of  a 
shareholder rights plan often delays or makes a merger, tender offer or other acquisition more difficult to complete. 

We  can  issue  shares  of  preferred  stock  without  shareholder  approval,  which  could  adversely  affect  the  rights  of  common 
shareholders.  

Our  articles  of  incorporation  permit  our  board  of  directors  to  establish  the  rights,  privileges,  preferences  and  restrictions,  including 
voting  rights,  of  future  series  of  our  preferred  stock  and  to  issue  such  stock  without  approval  from  our  shareholders.  The  rights  of 
holders of our common stock may suffer as a result of the rights granted to holders of preferred stock that may be issued in the future. 
In  addition,  we  could  issue  preferred  stock  to  prevent  a  change  in  control  of  our  company,  depriving  common  shareholders  of  an 
opportunity to sell their stock at a price in excess of the prevailing market price.  

We do not intend to declare cash dividends on our stock in the foreseeable future.  

We  currently  intend  to  retain  all  future  earnings  for  the  operation  and  expansion  of  our  business  and,  therefore,  do  not  anticipate 
declaring or paying cash dividends on our common stock in the foreseeable future. Any payment of cash dividends on our common 
stock will be at the discretion of our board of directors and will depend upon our operating results, earnings, current and anticipated 
cash  needs,  capital  requirements,  financial  condition,  future  prospects,  any  contractual  restrictions  and  any  other  factors  deemed 
relevant by our board of directors. Therefore, shareholders should not expect to receive dividend income from shares of our common 
stock.   

Item 1B.  Unresolved Staff Comments 

None.  

16 

 
 
Item 2. 

Properties 

We currently lease and occupy approximately 26,775 square feet in St. Paul, Minnesota for our headquarters. In February 2014, we 
entered into an amendment to the lease for our headquarters which expanded the leased space from approximately 20,000 square feet 
to approximately 26,775 square feet, extended the term of the lease to July 2020, and gave us the right to further extend the term of the 
lease  for  one  additional  five-year  term.  In  November  2014  our  office  in  suburban  north  London,  United  Kingdom  moved  to  a  new 
leased facility, which occupies approximately 6,400 square feet. The term of this lease is to November 2024. We also lease smaller 
facilities in Canada, Hong Kong, China, Germany, Spain and Romania.  

We believe that our current space is generally adequate to meet our current expected needs, and we do not intend to lease significantly 
more space in 2015.  

Item 3.  Legal Proceedings 

We are involved in legal actions and claims relating to various matters.  Although we are unable to predict the ultimate outcome of 
these legal actions and claims, it is the opinion of management that the disposition of these matters, taken as a whole, will not have a 
material adverse effect on our Consolidated Financial Statements. 

Item 4.  Mine Safety Disclosures 

Not applicable. 

17 

 
 
 
 
PART II 

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 

of Equity Securities 

Market Information  

Our common stock is traded on The NASDAQ Capital Market under the symbol “ISNS.” The quarterly high and low sales prices for 
our common stock for our last two fiscal years are set forth below.  

Quarter

First
Second
Third
Fourth

Shareholders  

2014

2013

High

Low

High

Low

$   

5.99
5.37
9.94
4.13

$   

4.74
3.16
2.10
1.89

$     

6.00
7.70
8.28
7.39

$     

4.29
4.62
6.50
4.78

As of February 28, 2015, there were 19 holders of record of our common stock. The number of holders of record is based upon the 
actual  number  of  holders  registered  at  such  date  and  does  not  include  holders  of  shares  in  “street  names”  or  persons,  partnerships, 
associates, corporations, or other entities identified in security position listings maintained by depositories.  

Dividends  

We have never declared or paid a cash dividend on our common stock. We currently intend to retain earnings for use in the operation 
and expansion of our business, and, consequently, we do not anticipate paying any dividends in the foreseeable future.  

Debt Covenants 

Our  credit  agreement  includes  certain  financial  covenants,  including  minimum  debt  service  ratios,  minimum  cash  flow  coverage 
ratios,  and  other  financial  measures.  These  financial  covenants  may  restrict  our  ability  to  pay  dividends  and  purchase  outstanding 
shares  of  common  stock.  At  December  31,  2014  and  December  31,  2013,  we  were  in  compliance  with  these  financial  covenants. 
Information on our debt agreements is included in Item 7 of this Annual Report on Form 10-K. 

18 

 
 
     
     
       
       
     
     
       
       
     
     
       
       
 
 
 
 
Item 6. 

Selected Financial Data 

The  following  table  sets  forth  selected  consolidated  financial  data  for  each  of  the  five  fiscal  years  ended  December  31,  2014.  The 
statement of income and balance sheet data for the years ended and as of December 31, 2014, 2013, 2012, 2011 and 2010 are derived 
from our audited Consolidated Financial Statements. The following information should be read in conjunction with “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations” and with our Consolidated Financial Statements and the 
related notes thereto included elsewhere in this Annual Report on Form 10-K.  

Consolidated Statement of Operations Data:
Revenue:

Product sales
Royalties

Cost of revenue:
Product sales
Restructuring

Gross profit

Operating expenses:

Selling, marketing and product support
General and administrative
Research and development
Amortization of intangible assets 
Impairment
Restructuring
Investigation matter
Goodwill impairment
Acquisition related expenses (income)

Income (loss) from operations

Other income (expense), net
Income (loss) before income taxes
Income tax expense (benefit)
Net income (loss)

Net income (loss) per share:

Basic
Diluted

Weighted average number of common shares outstanding:

Basic
Diluted

Consolidated Balance Sheet Data:
Total assets
Total shareholders' equity

2014

2011
2012
2013
(in thousands, except per share data)

2010

$

$

$
$

$

$

$

$
$

12,806
10,247
23,053

8,041
—
8,041
15,012

9,543
6,185
5,734
1,558
1,017
770
152
—
—
24,959
(9,947)

70
(9,877)
(174)
(9,703)

(1.95)
(1.95)

4,983
4,983

$

$

$
$

14,692
11,598
26,290

9,889
—
9,889
16,401

11,768
6,290
5,036
1,554
—
—
3,723
—
—
28,371
(11,970)

6
(11,964)
3,937
(15,901)

(3.21)
(3.21)

4,955
4,955

$

$

$
$

12,564
12,399
24,963

6,706
—
6,706
18,257

7,289
5,167
4,135
1,622
—
430
—
3,175
—
21,818
(3,561)

29
(3,532)
(180)
(3,352)

(0.69)
(0.69)

4,886
4,886

$

$

$
$

17,475
13,046
30,521

8,769
448
9,217
21,304

10,609
6,315
4,424
—
1,650
287
—
11,685
(618)
34,352
(13,048)

9
(13,039)
(3,022)
(10,017)

(2.07)
(2.07)

4,834
4,834

19,162
12,519
31,681

7,799
—
7,799
23,882

9,807
4,372
3,630
—
1,218
—
—
—
817
19,844
4,038

(123)
3,915
910
3,005

0.66
0.64

4,555
4,667

$

14,890
8,320

24,385
18,514

$

38,536
33,980

$

$

41,254
36,326

54,356
46,021

19 

 
 
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
        
        
        
        
        
            
            
            
           
            
        
        
        
        
        
      
      
      
      
      
        
      
        
      
        
        
        
        
        
        
        
        
        
        
        
        
        
        
            
            
        
            
            
        
        
           
            
           
           
            
           
        
            
            
            
            
            
        
      
            
            
            
            
         
           
      
      
      
      
      
      
    
      
    
        
             
               
             
               
         
      
    
      
    
        
         
        
         
      
           
      
    
      
    
        
        
        
        
        
          
        
        
        
        
          
        
        
        
        
        
        
        
        
        
        
      
      
      
      
      
        
      
      
      
      
 
 
 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The  following  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  should  be  read  in  conjunction  with  the 
Selected Financial Data and our financial statements and the accompanying notes included elsewhere in this Annual Report on Form 
10-K. Our actual results could differ materially from those anticipated in the forward-looking statements included in this discussion 
as a result of certain factors, including, but not limited to, those discussed in “Risk Factors” included elsewhere in this Annual Report 
on Form 10-K.  

General. We provide software based computer enabled detection (“CED”) products and solutions that use advanced signal processing 
software algorithms to detect and monitor objects in a designated field of view. Our technology analyzes signals from a sophisticated 
sensor and passes the information along to management systems, controllers or directly to users. Our core products, the Autoscope® 
Video Vehicle Detection System, Autoscope® Radar Detection System and Autoscope® License Plate Recognition (“LPR”) System, 
operate  using  our  proprietary  application  software  in  conjunction  with  video  cameras  or  radar  and  commonly  available  electronic 
components.  Our  systems  are  used  by  traffic  managers  primarily  to  improve  the  flow  of  vehicle  traffic  and  to  enhance  safety  at 
intersections,  main  thoroughfares,  freeways  and  tunnels  and  by  parking  and  toll  managers  and  law  enforcement  officials  to  read 
license plates for various safety, security, access and enforcement LPR applications.  

Autoscope® video systems are sold to distributors and end users of traffic management products in the United States, Mexico, Canada 
and the Caribbean by Econolite Control Products, Inc. (“Econolite”), our exclusive licensee in these regions. We sell LPR systems to 
distributors and end users in the United States, Canada and Mexico. We sell all of our systems to distributors and end users in Europe 
and Asia through our subsidiaries. The majority of our sales are to end users that are funded by government agencies responsible for 
traffic management or traffic law enforcement. 

Autoscope® Radar Business Model Change. From July 24, 2012 until July 14, 2014, our Autoscope® radar systems also were sold 
by Econolite in the United States, Mexico, Canada and the Caribbean under the same arrangement as Econolite sold our Autoscope® 
video systems. Effective July 14, 2014, the marketing, manufacturing and distribution of the Autoscope® radar product line in these 
regions transitioned from Econolite to the Company.   

Trends and Challenges in Our Business  

We believe the expected growth in our business can be attributed primarily to the following global trends:  

•  worsening  traffic  caused  by  increased  numbers  of  vehicles  in  metropolitan  areas  without  corresponding  expansions  of 
road infrastructure and the need to automate safety, security and access applications for automobiles and trucks, which 
has increased demand for our products; 

• 

• 

advances in information technology, which have made our products easier to market and implement; 

the  continued  funding  allocations  for  centralized  traffic  management  services  and  automated  enforcement  schemes, 
which have increased the ability of our primary end users to implement our products; and 

• 

general increases in the cost-effectiveness of electronics, which make our products more affordable for end users. 

We believe our continued growth primarily depends upon: 

• 

• 

• 

• 

• 

continued  adoption  and  governmental  funding  of  intelligent  transportation  systems  (“ITS”)  and  other  automated 
applications for traffic control, safety and enforcement in developed countries; 

a  propensity  by  traffic  engineers  to  implement  lower  cost  technology-based  solutions  rather  than  civil  engineering 
solutions such as widening roadways; 

countries  in  the  developing  world  adopting  above-ground  detection  technology,  such  as  video  or  radar,  instead  of 
in-pavement loop technology to manage traffic;  

the adoption of automatic LPR for law enforcement and homeland security applications in metropolitan areas; 

the  use  of  CED  to  provide  solutions  to  security/surveillance  and  environmental  issues  associated  with  increasing 
automobile use in metropolitan areas; and  

20 

 
 
• 

our  ability  to  develop  new  products,  such  as  hybrid  CED  devices  incorporating,  for  example,  radar  and  video 
technologies,  that  provide  increasingly  accurate  information  and  enhance  the  end  users’  ability  to  cost-effectively 
manage traffic, security/surveillance and environmental issues.  

Because the majority of our end users are governmental entities, we are faced with challenges related to potential delays in purchase 
decisions  by  those  entities  and  changes  in  budgetary  constraints.  These  contingencies  could  result  in  significant  fluctuations  in  our 
revenue between periods. The ongoing economic environment in Europe and the United States is further adding to the unpredictability 
of purchase decisions, creating more delays than usual and decreasing governmental budgets, and it is likely to continue to affect our 
revenue.  

Key Financial Terms and Metrics   

Revenue.  We  derive  revenue  from  two  sources:  (1)  royalties  received  from  Econolite  for  sales  of  the  Autoscope®  video  and 
Autoscope® radar (from 2012 until July 14, 2014) systems in the United States, Mexico, Canada and the Caribbean and (2) revenue 
received from the direct sales of our Autoscope® radar (before 2012 and after July 14, 2014) and LPR systems in the United States, 
Mexico, Canada and the Caribbean and all of our systems in Europe and Asia.  On July 14, 2014, we announced the transfer of North 
American marketing and manufacturing of the Autoscope® radar product line from Econolite to Image Sensing Systems, ending our 
royalty agreement for radar sales. Autoscope® video royalties are calculated using a profit sharing model where the gross profits on 
sales of product made through Econolite are shared equally with Econolite.  This royalty arrangement has the benefit of decreasing our 
cost  of  revenues  and  our  selling,  marketing  and  product  support  expenses  because  these  costs  and  expenses  are  borne  primarily  by 
Econolite. Although this royalty model has a positive impact on our gross margin, it also negatively impacts our total revenue, which 
would be higher if all the sales made by Econolite were made directly by us. The royalty arrangement is exclusive under a long-term 
agreement.  

Cost of Revenue. There is no cost of revenue related to royalties, as virtually all manufacturing, warranty and related costs are incurred 
by  Econolite.  Cost  of  revenue  related  to  product  sales  consists  primarily  of  the  amount  charged  by  our  third  party  contractors  to 
manufacture hardware platforms, which is influenced mainly by the cost of electronic components. The cost of revenue also includes 
logistics costs, estimated expenses for product warranties, restructuring costs and inventory reserves. The key metric that we follow is 
achieving certain gross margin percentages on product sales by geographic region and to a lesser extent by product line.  

Operating  Expenses.  Our  operating  expenses  fall  into  three  categories:  (1)  selling,  marketing  and  product  support;  (2)  general  and 
administrative; and (3) research and development. Selling, marketing and product support expenses consist of various costs related to 
sales  and  support  of  our  products,  including  salaries,  benefits  and  commissions  paid  to  our  personnel;  commissions  paid  to  third 
parties;  travel,  trade  show  and  advertising  costs;  second-tier  technical  support  for  Econolite;  and  general  product  support,  where 
applicable. General and administrative expenses consist of certain corporate and administrative functions that support the development 
and sales of our products and provide an infrastructure to support future growth. These expenses include management, supervisory and 
staff  salaries  and  benefits,  legal  and  auditing  fees,  travel,  rent  and  costs  associated  with  being  a  public  company,  such  as board  of 
director fees, listing fees and annual reporting expenses. Research and development expenses consist mainly of salaries and benefits 
for  our  engineers  and  third  party  costs  for  consulting  and  prototyping.  We  measure  all  operating  expenses  against  our  annually 
approved budget, which is developed with achieving a certain operating margin as a key focus. Also included in operating expenses 
are restructuring costs and non-cash expense for intangible asset amortization. 

Non-GAAP  Operating  Measure.    We  provide  certain  non-GAAP  financial  information  as  supplemental  information  to  financial 
measures calculated and presented in accordance with GAAP (Generally Accepted Accounting Principles in the United States). This 
non-GAAP information excludes the impact of amortizing intangible assets and may exclude other non-recurring items.  Management 
believes that this presentation facilitates the comparison of our current operating results to historical operating results.  Management 
uses  this  non-GAAP  information  to  evaluate  short-term  and  long-term  operating  trends  in  our  core  operations.  Non-GAAP 
information  is  not  prepared  in  accordance  with  GAAP  and  should  not  be  considered  a  substitute  for  or  an  alternative  to  GAAP 
financial measures and may not be computed the same as similarly titled measures used by other companies.   

21 

 
 
 
 
The  table  below  reconciles  Non-GAAP  Income  (Loss)  from  Operations,  which  is  a  non-GAAP  financial  measure,  to  comparable 
GAAP financial measures: 

Ye ar Ende d De ce mbe r 31,

2014

2013

2012

Loss from operations
Adjustments to reconcile to non-GAAP net loss

$

(9,947)

$

(11,970)

$

(3,561)

Amortization of intangible assets
Impairment
Restructuring
Investigation matter
Goodwill impairment

Non-GAAP net income (loss)

$

1,558
1,017
770
152
—
(6,450)

$

1,554
—
—
3,723
—
(6,693)

$

1,622
—
430
—
3,175
1,666

Seasonality. Our quarterly revenues and operating results have varied significantly in the past due to the seasonality of our business. 
Our first quarter generally is the weakest due to weather conditions that make roadway construction more difficult in parts of North 
America, Europe and northern Asia. We expect such seasonality to continue for the foreseeable future. Additionally, our international 
revenues  regularly  contain  individually  significant  sales.  This  can  result  in  significant  variations  of  revenue  between  periods. 
Accordingly, we believe that quarter-to-quarter comparisons of our financial results should not be relied upon as an indication of our 
future performance. No assurance can be given that we will be able to achieve or maintain profitability on a quarterly or annual basis 
in the future.  

Segments.  We  currently  operate  in  three  reportable  segments:  Intersection,  Highway  and  LPR.  Autoscope®  video  is  our 
machine-vision  product  line,  and  revenue  consists  of  royalties  (all  of  which  are  received  from  Econolite),  as  well  as  a  portion  of 
international product sales. Video products are normally sold in the Intersection segment. The Autoscope® radar is our radar product 
line,  and  revenue  consists  of  sales  to  external  customers.  Radar  products  are  normally  sold  in  the  Highway  segment.  Autoscope® 
license plate recognition is our LPR product line.  All segment revenues are derived from external customers. As a result of business 
model changes and modifications in how we manage our business, we may reevaluate our segment definitions in the future. 

The following tables set forth selected unaudited financial information for each of our reportable segments (in thousands):  

For the year ended December 31, 2014

Intersection

Highway

LPR

Total

Revenue
Gross profit
Amortization of intangible assets
Intangible assets

$

11,357
10,305
—          
—          

$

6,786
3,255
488
454

$

4,910
1,452
1,070
3,533

$

23,053
15,012
1,558
3,987

For the year ended December 31, 2013

Intersection

Highway

LPR

Total

Revenue
Gross profit
Amortization of intangible assets
Intangible assets

$

13,428
11,559
—          
—          

$

6,414
1,862
488
942

$

6,448
2,980
1,066
5,521

$

26,290
16,401
1,554
6,463

For the year ended December 31, 2012

Intersection

Highway

LPR

Total

Revenue
Gross profit
Goodwill impairment
Amortization of intangible assets
Intangible assets and goodwill

$

16,031
14,010
—          
—          
—          

$

4,118
1,798
1,372
748
1,430

$

4,814
2,449
1,803
874
5,059

$

24,963
18,257
3,175
1,622
6,489

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Results of Operations  

The following table sets forth, for the periods indicated, certain consolidated statements of operations data as a percent of total revenue 
and gross profit on product sales and royalties as a percentage of international sales and royalties, respectively.  

Product sales
Royalties
Total revenue
Gross profit - product sales
Gross profit - royalties
Selling, marketing and product support
General and administrative
Research and development
Amortization of intangible assets 
Impairment
Restructuring
Investigation matter
Goodwill impairment
Loss from operations
Income tax expense (benefit)

Year Ended December 31,

2014

2013

2012

%

55.6
44.4
100.0
37.2
100.0
41.4
26.8
24.9
6.8
4.4
3.3
0.7
—
(43.1)
(0.8)

%

55.9
44.1
100.0
32.7
100.0
44.8
23.9
19.2
5.9
—
—
14.2
—
(45.5)
15.0

%

50.3
49.7
100.0
46.6
100.0
29.2
20.7
16.6
6.5
—
1.7
—
12.7
(14.3)
(0.7)

Year  Ended  December  31,  2014  Compared  to  Year  Ended  December  31,  2013.  Total  revenue  decreased  to  $23.1  million  in  2014 
from  $26.3  million  in  2013,  a  decrease  of  12.3%.  In  the  first  quarter  of  2014,  we  implemented  restructuring  plans  to  improve  our 
financial  performance  in  Europe,  which  included  the  closure  of  our  office  in  Poland.  Excluding  Poland  revenue  of  $2.3  million  in 
2013, revenue for 2014 decreased $1.0 million, a decrease of 4.0%. Royalty income decreased to $10.2 million in 2014 from $11.6 
million in 2013, a decrease of 11.6%. The decrease in royalties was the result of a decrease in Autoscope® video system sales under 
the  Econolite  agreement  and  the  transition  of  Autoscope®  radar  product  sales  from  Econolite  to  the  Company.  Autoscope®  video 
royalties were lower in the fiscal year ended December 31, 2014 compared to the fiscal year ended December 31, 2013 as a result of 
lower unit volume. Product sales decreased to $12.8 million in 2014 from $14.7 million in 2013, a decrease of 12.8%.  The decrease in 
product sales was mainly due to lower sales volume in Europe, which was partially offset by an increase in Autoscope® radar sales in 
North America due to the previously discussed radar transition. The decrease in European sales volume was primarily the result of the 
Polish office closure. 

Revenue  for  the  Intersection  segment  decreased  to  $11.4  million  in  2014  from  $13.4  million  in  2013,  a  decrease  of  15.4%.  The 
decrease in the Intersection segment was mainly due to lower sales volume in Europe and North America.   

Revenue for the Highway segment increased to $6.8 million in 2014 from $6.4 million in 2013, an increase of 5.8%. The increase in 
Highway was due to the transition of the North American Highway sales from Econolite to Image Sensing Systems. This transition 
resulted in the direct sale of products to customers instead of a royalty from Econolite beginning at the transition date of July 14, 2014. 

Revenue for the  LPR segment decreased to $4.9 million in 2014 from $6.4 million in 2013, a decrease of 23.9%.  The decrease in 
revenue for the LPR segment in 2014 compared to 2013 is due to lower sales volumes in North America and Europe.   

Gross profit for product sales increased to 37.2% in 2014 from 32.7% in 2013. Gross profit for the LPR product line has historically 
been  lower  than  gross  profit  for  the  Intersection  and  Highway  product  lines  and  therefore  the  mix  of  the  product  lines  sold  in  any 
given period can result in varying gross profit. Generally, higher sales volumes of Highway or LPR products will reduce gross profit 
because  of  fixed  manufacturing  costs  for  these  products.  Additionally,  the  geographic  sales  mix  of  our  product  sales  can  influence 
margins, as product sold in some jurisdictions have lower margins. We anticipate that gross profit for our product sales will be higher 
in 2015 as compared to 2014, while we expect royalty gross profit will be 100% in 2015. 

Selling,  marketing  and  product  support  expense decreased  to  $9.5  million  or 41.4%  of  total  revenue  in  2014  from  $11.8  million  or 
44.8% of total revenue in 2013. Our selling, marketing and product support expense decreased mainly due to certain cost reductions, 
which were partially offset by nonrecurring expenses associated with transitioning the North American radar business from Econolite. 
Included  in  these  charges  are  royalties  due  to  Econolite  for  orders  that  were  received  by  Econolite  but  fulfilled  by  Image  Sensing 
Systems. These royalties to Econolite will end once all such open orders are fulfilled. We anticipate that annual selling, marketing and 
product support expense will decrease in dollar amount in 2015 as compared to 2014. 

23 

 
 
          
          
           
          
          
           
        
        
         
          
          
           
        
        
         
          
          
           
          
          
           
          
          
           
            
            
             
            
            
             
            
            
             
            
          
             
            
            
           
        
        
         
          
          
           
 
 
General  and  administrative  expense  decreased  slightly  to  $6.2  million  from  $6.3  million  in  2013,  but  increased  to  26.8%  of  total 
revenue in 2014, from 23.9% of total revenue in 2013. General and administrative expenses decreased in 2014 mainly as a result of a 
decrease in the other professional fees related to the use of outside consultants which were partially offset by severance costs related to 
the  separation  from  former  employees  and  other  normal  operating  costs.  Our  direct  costs  related  to  the  investigation  involving  our 
subsidiary  in  Poland  and  associated  remediation  actions  were  approximately  $152,000  for  the  year  ended  December  31,  2014 
compared  to  $3.7  million  for  the  year  ended  December  31,  2013.  Please  see  Note  15  of  our  Notes  to  Consolidated  Financial 
Statements included elsewhere in this Annual Report on Form 10-K for a discussion of the investigation. We anticipate that annual 
general and administrative expenses will decrease in 2015 as compared to 2014. 

Research and development expense increased to $5.7 million or 24.9% of total revenue in 2014, from $5.0 million or 19.2% of total 
revenue  in  2013.  The  increase  was  mainly  related  to  the  increased  expenditures  on  new  research  and  development  projects,  the 
acceleration  of  previously  existing  projects  and  other  product  developments.  We  anticipate  that  research  and  development  expense 
will decrease in dollar amount in 2015 compared to 2014. 

In performing the ongoing assessment of  the recoverability of our software development costs, which is impacted by estimates and 
assumptions  of  future  revenues  and  expenses  for  these  software  products,  as  well  as  other  factors  such  as  changes  in  product 
technologies,  we  determined  that  the  capitalized  costs  were  in  excess  of  net  realizable  value.  As  a  result,  during  the  quarter  ended 
December 31, 2014, we recorded an impairment charge of $867,000 for the full amount of the software development costs. 

In  the  first  quarter  of  2014,  the  Company  implemented  restructuring plans  to  improve  our  financial  performance  in  Europe.    These 
plans  included  the  closure  of  our  office  in  Poland.  Because  of  these  actions,  restructuring  charges  of  approximately  $460,000  were 
recorded  related  primarily  to  the  closure  of  facilities  and  employee  terminations.  In  the  fourth  quarter  of  2014  the  Company 
implemented  restructuring  plans  to  close  down  our  operations  in  Asia.  Because  of  these  actions,  restructuring  charges  of 
approximately $310,000 were recorded related primarily to the closure of facilities and employee terminations.  

Amortization  of  intangibles  was  $1.6  million  in  both  2014  and  2013  and  reflects  the  amortization  of  intangible  assets  acquired  in 
acquisitions. Assuming there are no changes to our intangible assets, we anticipate amortization expense will be approximately $1.5 
million in 2015.  

Income tax expense of $174,000, or 1.7% of our pretax loss, was recorded for the year ended December 31, 2014, compared to income 
tax expense of $3.9 million, or 33.3% of pretax  loss, for the year ended December 31, 2013. The income tax expense in 2013 was 
primarily driven by the recognition of a valuation allowance of $8.1 million for the United States and United Kingdom jurisdictions. 

Year  Ended  December  31,  2013  Compared  to  Year  Ended  December  31,  2012.  Total  revenue  increased  to  $26.3  million  in  2013 
from $25.0 million in 2012, an increase of 5.3%. Royalty income decreased to $11.6 million in 2013 from $12.4 million in 2012, a 
decrease of 6.5%. The decrease in royalties was the result of a decrease in Autoscope® video royalties slightly offset by an increase in 
Autoscope®  radar  royalties.    Autoscope®  video  royalties  were  lower  in  2013  compared  to  2012  as  a  result  of  lower  unit  volume.  
Product sales increased to $14.7 million in 2013 from $12.6 million in 2012, an increase of 16.9%.  The increase in product sales was 
mainly due to higher sales volume in Europe and Asia. 

Revenue  for  the  Intersection  segment  decreased  to  $13.4  million  in  2013  from  $16.0  million  in  2012,  a  decrease  of  16.2%.  The 
increase in revenue for the Intersection segment was mainly due to lower sales volume in Europe.   

Revenue for the Highway segment increased to $6.4 million in 2013 from $4.1 million in 2012, an increase of 55.8%. The increase in 
revenue for the Highway segment was due mainly to higher sales worldwide. 

Revenue for the LPR segment increased to $6.4 million in 2013 from $4.8 million in 2012, an increase of 33.9%.  The increase in 
revenue for the LPR segment in 2013 over 2012 was due to higher sales volumes in North America and Europe.   

Gross profit for product sales decreased to 32.7% in 2013 from 46.6% in 2012. Gross profit for the LPR product line has historically 
been  lower  than  gross  profit  for  the  Intersection  and  Highway  product  lines  and  therefore  the  mix  of  the  product  lines  sold  in  any 
given period can result in varying profit. Generally, lower sales volumes of Highway or LPR products will reduce gross profit because 
of fixed manufacturing costs for these products. 

Selling,  marketing  and  product  support  expense  increased  to  $11.8  million  or  44.8%  of  total  revenue  in  2013  from  $7.3  million  or 
29.2%  of  total  revenue  in  2012.  Our  selling,  marketing  and  product  support  expense  increased  mainly  due  to  our  investments  in 
additional sales and marketing resources. 

General and administrative expense increased to $6.3 million or 23.9% of total revenue in 2013 from $5.2 million or 20.7% of total 
revenue in 2012. General and administrative expenses increased in 2013 mainly as a result of legal and other professional fees related 
to  the  investigation  and  remediation  actions  described  in  Note  15  of  our  Notes  to  Consolidated  Financial  Statements  set  forth 
24 

 
 
elsewhere in this Annual Report on Form 10-K and severance costs related to the separation from former employees.  Our direct costs 
related to the investigation were approximately $3.7 million for the year ended December 31, 2013 and immaterial in 2012. 

Research and development expense increased to $5.0 million or 19.2% of total revenue in 2013, from $4.1 million or 16.6% of total 
revenue  in  2012.  The  increase  was  mainly  related  to  the  increased  expenditures  on  new  research  and  development  projects,  the 
acceleration of previously existing projects and other product developments. 

Amortization  of  intangibles  was  $1.6  million  in  both  2013  and  2012  and  reflects  the  amortization  of  intangible  assets  acquired  in 
acquisitions.  

Income tax expense of $3.9 million, or 33.3% of our pretax loss, was recorded for the year ended December 31, 2013, compared to 
income tax benefit of $180,000, or 5.4% of pretax loss, for the year ended December 31, 2012. The income tax expense increase was 
primarily driven by the recognition of a valuation allowance of $8.1 million for the United States and United Kingdom jurisdictions in 
2013.  

Liquidity and Capital Resources  

At December 31, 2014, we had $2.7 million in cash and cash equivalents, compared to $3.6 million in cash and cash equivalents and 
$2.6 million in short-term investments at December 31, 2013. Our investment objectives are to preserve principal, maintain liquidity, 
and achieve the best available return consistent with the primary objectives of safety and liquidity.   

Net cash used for operating activities was $2.6 million in 2014, compared to cash used of $5.5 million in 2013 and cash provided of 
$5.9 million in 2012. The primary reason for the decrease in cash in 2014 was operating losses and restructuring costs, partially offset 
by  a  reduction  in  working  capital.  The  primary  reasons  for  the  decrease  in  cash  in  2013  was  the  on-going  expenses  related  to  the 
investigation and investments made in the Company’s product offerings. We anticipate that average receivable collection days in 2015 
will be similar to 2014 and that it will not have a material impact on our liquidity. 

Net cash provided by investing activities was $2.3 million in 2014, compared to cash provided by investing activities of $791,000 in 
2013 and cash used in investing activities of $1.4 million in 2012. Our planned additions of property and equipment are discretionary, 
and we do not expect them to exceed historical levels in 2015.   

There was no net cash provided by financing activities in 2014, compared to cash provided of $9,000 and $121,000 in 2013 and 2012, 
respectively.  

In May 2014, the Company entered into a credit agreement and related documents with Alliance Bank providing for a revolving line 
of  credit  for  the  Company.  The  credit  agreement  and  related  documents  with  Alliance  Bank  (collectively,  the  “Alliance  Credit 
Agreement”) provide up to a $5.0 million revolving line of credit. Amounts due under the Alliance Credit Agreement bear interest at a 
fixed annual rate of 3.95%. Any advances are secured by the Company’s inventories, accounts receivable, cash, marketable securities, 
and  equipment. We  are  subject  to  certain  covenants  under  the  Alliance  Credit  Agreement.  At  December  31,  2014,  we  had  no 
borrowings under the Alliance Credit Agreement, and we were in compliance with all financial covenants. In March 2015, we entered 
into an agreement with Alliance Bank amending the Alliance Credit Agreement to extend the maturity date from May 2015 to April 1, 
2016. 

Prior to May 12, 2014, we had a revolving line of credit with Associated Bank, National Association (“Associated Bank”) that was 
initially entered into as of May 1, 2008. We requested, and Associated Bank granted, a termination to the Credit Agreement effective 
on May 12, 2014 in connection with the revolving line of credit from Alliance Bank described above. 

We believe that cash and cash equivalents on hand at December 31, 2014, along with the availability of funds under our revolving line 
of credit and cash provided by operating activities, will satisfy our projected working capital needs, investing activities, and other cash 
requirements for the foreseeable future.  

Off-Balance Sheet Arrangements  

We  do  not  participate  in  transactions  or  have  relationships  or  other  arrangements  with  an  unconsolidated  entity,  including  special 
purpose and similar entities or other off-balance sheet arrangements.  

Critical Accounting Policies  

Our Consolidated Financial Statements included elsewhere in this Annual Report on Form 10-K are prepared in accordance with U.S. 
generally accepted accounting principles (“GAAP”), which require us to make estimates and assumptions in certain circumstances that 

25 

 
 
affect  amounts  reported.  In  preparing  these  financial  statements,  management  has  made  its  best  estimates  and  judgments  of  certain 
amounts, giving due consideration to materiality. We believe that of our significant accounting policies, the following are particularly 
important to the portrayal of our results of operations and financial position, may require the application of a higher level of judgment 
by  our  management,  and  as  a  result,  are  subject  to  an  inherent  degree  of  uncertainty.  For  further  information  see  Note  1  to  the 
Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K. 

Revenue  Recognition  and  Allowance  for  Doubtful  Accounts.  We  are  required  to  comply  with  a  variety  of  technical  accounting 
requirements in order to achieve consistent and accurate revenue recognition. Royalty income is recognized based on sales shipped or 
delivered to our customers as reported to us by Econolite. Revenue is recognized when both product ownership and the risk of loss 
have  transferred  to  the  customer  and  we  have  no  remaining  obligations.  Allowances  for  doubtful  accounts  are  estimated  by 
management based on an evaluation of potential losses related to customer receivable balances. We determine the allowance based on 
historical write-off experience in the industry, regional economic data, and an evaluation of specific customer accounts for risk of loss. 
We review our allowance for doubtful accounts monthly. Account balances are charged off against the allowance when we believe it 
is probable the receivable will not be recovered. We do not have any off-balance sheet credit exposure related to our customers. The 
establishment of this reserve requires the use of judgment and assumptions regarding the potential for losses on receivable balances. 
Although management considers these balances adequate and proper, changes in economic conditions in specific markets in which we 
operate could have an effect on reserve balances required.  

Inventories. We maintain a material amount of inventory to support our engineering and manufacturing operations. This inventory is 
stated at the lower of cost or market. On a regular basis, we review our inventory and identify that which is excess, slow moving, and 
obsolete by considering factors such as inventory levels, expected product life, and forecasted sales demand. Any identified excess, 
slow moving, and obsolete inventory is written down to its market value through a charge to income from operations. It is possible 
that additional inventory write-down charges may be required in the future if there is a significant decline in demand for our products. 

Impairment of Long-Lived Assets.  We review the carrying value of long-lived assets or asset groups, such as property and equipment 
and  intangibles  subject  to  amortization,  when  events  or  changes  in  circumstances  such  as  asset  utilization,  physical  change,  legal 
factors, or other matters indicate that the carrying value may not be recoverable. When this review indicates the carrying value of an 
asset or asset group exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the 
asset or asset group, we recognize an asset impairment charge against operations. The amount of the impairment loss recorded is the 
amount by which the carrying value of the impaired asset or asset group exceeds its fair value.   

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment 
to  identify  events  or  changes  in  circumstances  indicating  the  carrying  value  of  assets  may  not  be  recoverable,  estimate  future  cash 
flows, estimate asset fair values, and select a discount rate that reflects the risk inherent in future cash flows.  Expected cash flows 
may  not  be  realized,  which  could  cause  long-lived  assets  to  become  impaired  in  future  periods  and  could  have  a  material  adverse 
effect on future results of operations. 

Warranty Liabilities.  The estimated cost to service warranty and customer service claims is included in cost of sales. This estimate is 
based on historical trends of warranty claims.  We regularly assess and adjust the estimate of accrued warranty claims by updating 
claims rates for actual trends and projected claim costs.  Our warranty liability contains uncertainties because our warranty obligations 
cover  an  extended  period  of  time.  While  these  liability  levels  are  based  on  historical  warranty  experience,  they  may  not  reflect  the 
actual  claims  that  will  occur  over  the  upcoming  warranty  period,  and  additional  warranty  reserves  may  be  required.  A  revision  of 
estimated claim rates or the projected cost of materials and freight associated with sending replacement parts to customers could have 
a material adverse effect on future results of operations. 

Income  Taxes.  We  record  a  tax  provision  for  the  anticipated  tax  consequences  of  the  reported  results  of  operations.  Deferred  tax 
assets and liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which 
those deferred tax assets and liabilities are expected to be realized or settled. We record a valuation allowance to reduce deferred tax 
assets to the amount that is believed more likely than not to be realized. We believe it is more likely than not that forecasted income, 
including income that may be generated as a result of certain tax planning strategies, together with the tax effects of the deferred tax 
liabilities, will be sufficient to fully recover the remaining net realizable value of our deferred tax assets. In the event that all or part of 
the net deferred tax assets are determined not to be realizable in the future, an adjustment to the valuation allowance would be charged 
to  earnings  in  the  period  such  determination  is  made.  In  addition,  the  calculation  of  tax  liabilities  involves  significant  judgment  in 
estimating  the  impact  of  uncertainties  in  the  application  of  complex  tax  laws.  Resolution  of  these  uncertainties  in  a  manner 
inconsistent with management’s expectations could have a material impact on our financial condition and operating results.  

New and Recently Adopted Accounting Pronouncements  

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, “Revenue 
from Contracts with Customers.” ASU 2014-09 provides new guidance related to how an entity should recognize revenue to depict the 
transfer  of  promised  goods  or  services  to  customers  in  an  amount  that  reflects  the  consideration  to  which  the  entity  expects  to  be 
26 

 
 
entitled  in  exchange  for  those  goods  or  services.  In  addition,  ASU  2014-09  specifies  new  accounting  for  costs  associated  with 
obtaining or fulfilling contracts with customers and expands the required disclosures related to revenue and cash flows from contracts 
with customers. This new guidance is effective for fiscal years, and interim periods within those years, beginning after December 15, 
2016, and can be adopted either retrospectively to each prior reporting period presented or as a cumulative-effect adjustment as of the 
date of adoption, with early application not permitted. We are currently determining our implementation approach and assessing the 
impact of ASU 2014-09 on the consolidated financial statements. 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 

Foreign Currency Exchange Risk 

Approximately 40% of our revenue has historically been derived from shipments to customers outside of the United States, and a large 
portion  of  this  revenue  is  denominated  in  currencies  other  than  the  U.S.  dollar.  Our  international  subsidiaries  have  functional 
currencies other than our U.S. dollar reporting currency and, occasionally, transact business in currencies other than their functional 
currencies.  These  non-functional  currency  transactions  expose  us  to  market  risk  on  assets,  liabilities  and  cash  flows  recognized  on 
these transactions. 

The strengthening of the U.S. dollar relative to foreign currencies decreases the value of foreign currency-denominated revenue and 
earnings  when  translated  into  U.S.  dollars.  Conversely,  a  weakening  of  the  U.S.  dollar  increases  the  value  of  foreign 
currency-denominated revenue and earnings. A 10% adverse change in foreign currency rates, if we have not properly hedged, could 
have a material effect on our results of operations or financial position.  

27 

 
 
 
 
Item 8. 

Financial Statements and Supplementary Data 

IMAGE SENSING SYSTEMS, INC.  
CONSOLIDATED BALANCE SHEETS 
(in thousands, except share data) 

ASSETS
Current assets:

Cash and cash equivalents
Marketable securities
Accounts receivable, net of allowance for doubtful accounts of $516 and $1,173, respectively
Inventories
Prepaid expenses and other current assets

$

Total current assets

Property and equipment:
Furniture and fixtures
Leasehold improvements
Equipment

Accumulated depreciation

Intangible assets, net
Deferred income taxes
Other assets
TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:

Accounts payable
Warranty and other current liabilities
Accrued compensation
Accrued restructuring

Total current liabilities

Deferred income taxes
Other long-term liabilities

Shareholders' equity

$

$

Preferred stock, $.01 par value; 5,000,000 shares authorized, none issued or outstanding
Common stock, $.01 par value; 20,000,000 shares authorized, 4,995,963 and 4,974,847 issued and

outstanding, respectively

Additional paid-in capital
Accumulated other comprehensive income (loss)
Accumulated deficit
Total shareholders' equity
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY

49
23,547
(158)
(15,118)
8,320
14,890

$

See accompanying notes to the consolidated financial statements.  

28 

December 31,

2014

2013

2,656
—
4,219
2,234
871
9,980

620
556
3,964
5,140
4,279
861

3,987
62
—
14,890

3,315
2,096
687
216
6,314

165
91

—

$

$

$

$

3,564
2,639
5,252
3,589
1,414
16,458

620
511
3,988
5,119
4,094
1,025

6,463
139
300
24,385

2,409
1,959
1,202
—
5,570

175
126

—

49
23,276
604
(5,415)
18,514
24,385

 
 
 
          
          
               
          
          
          
          
          
             
          
          
        
             
             
             
             
          
          
          
          
          
          
             
          
          
          
               
             
               
             
        
        
          
          
          
          
             
          
             
               
          
          
             
             
               
             
               
               
               
               
        
        
            
             
       
         
          
        
        
        
 
 
 
IMAGE SENSING SYSTEMS, INC.  
CONSOLIDATED STATEMENTS OF OPERATIONS  
(in thousands, except share data)  

Ye ars e nde d De ce mbe r 31,
2013

2012

2014

Revenue:

Product sales
Royalties

Cost of revenue:
Product sales

Gross profit

Operating expenses:

Selling, marketing and product support
General and administrative
Research and development
Amortization of intangible assets 
Impairment
Restructuring
Investigation matter
Goodwill impairment

Loss from operations

Other income, net
Loss before income taxes
Income tax expense (benefit)
Net loss
Net loss per share:

Basic
Diluted

$

$

$
$

Weighted average number of common shares outstanding:

Basic
Diluted

See accompanying notes to the consolidated financial statements. 

$

$

$
$

12,806
10,247
23,053

8,041
8,041
15,012

9,543
6,185
5,734
1,558
1,017
770
152
—
24,959
(9,947)

70
(9,877)
(174)
(9,703)

(1.95)
(1.95)

4,983
4,983

$

$

$
$

14,692
11,598
26,290

9,889
9,889
16,401

11,768
6,290
5,036
1,554
—
—
3,723
—
28,371
(11,970)

6
(11,964)
3,937
(15,901)

(3.21)
(3.21)

4,955
4,955

12,564
12,399
24,963

6,706
6,706
18,257

7,289
5,167
4,135
1,622
—
430
—
3,175
21,818
(3,561)

29
(3,532)
(180)
(3,352)

(0.69)
(0.69)

4,886
4,886

29 

 
 
       
       
        
       
       
        
       
       
        
         
         
          
         
         
          
       
       
        
         
       
          
         
         
          
         
         
          
         
         
          
         
              
               
            
              
             
            
         
               
              
              
          
       
       
        
        
      
         
              
                
               
        
      
         
           
         
            
        
      
         
          
          
           
          
          
           
         
         
          
         
         
          
 
 
 
IMAGE SENSING SYSTEMS, INC.  
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS 
(in thousands) 

Loss before income taxes
Other comprehensive income (loss):

Foreign currency translation adjustment

Comprehensive loss

$

$

2014

Years ended December 31,
2013
(15,901)

$

$

(9,703)

2012

(3,352)

(762)
(10,465)

$

214
(15,687)

$

570
(2,782)

See accompanying notes to the consolidated financial statements.  

30 

 
 
      
    
      
         
           
           
    
    
      
 
 
 
 
IMAGE SENSING SYSTEMS, INC.  
CONSOLIDATED STATEMENTS OF CASH FLOW 
(in thousands) 

Operating activities:
Net loss

Adjustments to reconcile net loss to net cash provided by (used for) operating activities:

Years ended December 31,
2013

2014

2012

$

(9,703)

$

(15,901)

$

(3,352)

Depreciation
Amortization
Stock-based compensation
Impairment
Goodwill impairment
Loss on disposal of assets
Tax benefit from disqualifying dispositions
Deferred income tax expense (benefit)
Changes in operating assets and liabilities:

Accounts receivable, net
Inventories
Prepaid expenses and current assets
Accounts payable
Accrued expenses and other liabilities

Net cash provided by (used for) operating activities

Investing activities:

Sales and maturities of marketable securities
Purchases of marketable securities
Purchases of property and equipment
Proceeds (purchases) of other investments
Capitalized software development costs

Net cash provided by (used for) investing activities

Financing activities:

Proceeds from exercise of stock options

Net cash provided by financing activities

Effect of exchange rate on changes on cash
Increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

See accompanying notes to the consolidated financial statements. 

533
1,558
271
1,017
—
41
—
(21)

1,033
1,355
533
906
(102)
(2,579)

2,639
—
(495)
150
—
2,294

—
—

(623)
(908)

673
1,554
213
—
—
—
—
4,085

1,470
896
197
297
999
(5,517)

7,685
(5,507)
(221)
(300)
(867)
790

9
9

(52)
(4,770)

3,564
2,656

$

$

8,334
3,564

$

727
1,622
244
—
3,175
—
71
(402)

2,777
1,657
33
114
(727)
5,939

7,303
(10,027)
(487)
—
—
(3,211)

121
121

261
3,110

5,224
8,334

31 

 
 
      
      
      
           
            
           
        
         
        
           
            
           
        
              
            
            
              
        
             
              
            
            
              
             
           
         
         
        
         
        
        
            
        
           
            
             
           
            
           
         
            
         
      
        
        
        
         
        
            
        
    
         
           
         
           
           
            
            
           
            
        
            
      
            
                
           
            
                
           
         
             
           
         
        
        
        
         
        
        
         
        
 
 
IMAGE SENSING SYSTEMS, INC.  
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
(in thousands, except share data) 

Accumulated

O ther

Additional

Comprehensive

Shares

Issued

Common

Stock

Paid-In

Captal

Income

(Loss)

Retained

Earnings

Total

Balance at December 31, 2011

4,910,619

$           

49

$          

22,619

$                    

(180)

$          

13,838

$          

36,326

Tax benefit from disqualifying disposition
Common stock issued for options exercised
Stock-based compensation
Comprehensive loss:

Foreign currency translation adjustment
Net loss

Total comprehensive loss
Balance at December 31, 2012

Stock awards issued
Common stock issued for options exercised
Acquisition-related shares surrendered
Stock-based compensation
Comprehensive loss:

Foreign currency translation adjustment
Net loss

Total comprehensive loss
Balance at December 31, 2013

Stock awards issued
Stock-based compensation
Comprehensive loss:

Foreign currency translation adjustment
Net loss

Total comprehensive loss
Balance at December 31, 2014

-
56,000
-

-
-
-

4,966,619

13,395
2,333
(7,500)
-

-
-
-

4,974,847

21,116
-

-
-
-

4,995,963

-
-
-

71
121
244

-
-
-
$           
49

-
-
-
23,055

$          

-
-
-
-

75
8

-
138

-
-
-

570
-

$                     

390

-
-
-

71
121
244

-
(3,352)
-
10,486

$          

570
(3,352)
(2,782)
33,980

$          

-
-
-
-

-
-
-
-

75
8

-
138

-
-
-
$           
49

-
-
-
23,276

$          

214
-
-
604

$                     

-
(15,901)
-
(5,415)

$           

214
(15,901)
(15,687)
18,514

$          

-
-

91
180

-
-

-

91
180

-
-
-
$           
49

-
-
-
23,547

$          

(762)
-
-
(158)

$                    

-
(9,703)
-
(15,118)

$         

(762)
(9,703)
(10,465)
8,320

$            

See accompanying notes to the consolidated financial statements. 

32 

 
 
 
           
                      
            
                   
                        
                  
                   
                
            
                 
                        
                  
                 
                      
            
                 
                        
                  
                 
                      
            
                  
                       
                  
                 
                      
            
                  
                        
             
             
                      
            
                  
                  
             
           
                
            
                   
                        
                  
                   
                  
            
                     
                        
                  
                     
                 
            
                  
                        
                  
                  
                      
            
                 
                        
                  
                 
                      
            
                  
                       
                  
                 
                      
            
                  
                        
           
           
                      
            
                  
                        
                  
           
           
                
            
                   
                        
                   
                      
            
                 
                        
                  
                 
                      
            
                  
                      
                  
                
                      
            
                  
                        
             
             
                      
            
                  
                        
                  
           
           
 
 
 
Notes to Consolidated Financial Statements  

December 31, 2014  

1. 

DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES  

DESCRIPTION OF BUSINESS  

Image  Sensing  Systems,  Inc.  (referred  to  herein  as  “we,”  the  “Company,”  “us”  and  “our”)  develops  and  markets  software-based 
computer enabled detection products for use in traffic, safety, security, police and parking applications. We sell our products primarily 
to  distributors  and  also  receive  royalties  under  a  license  agreement  with  a  manufacturer/distributor  for certain  of  our  products.  Our 
products are used primarily by governmental entities.  

PRINCIPLES OF CONSOLIDATION  

The Consolidated Financial Statements include the accounts of Image Sensing Systems, Inc. and its wholly-owned subsidiaries: Image 
Sensing Systems HK Limited (ISS HK) located in Hong Kong; Image Sensing Systems (Shenzhen) Limited (ISS WOFE) located in 
China;  Image  Sensing  Systems  Holdings  Limited  (ISS  Holdings),  Image  Sensing  Systems  Europe  Limited  (ISS  Europe),  Image 
Sensing Systems UK Limited (ISS UK) and Image Sensing Systems England (ISS England) located in the United Kingdom; Image 
Sensing Systems Europe Limited SP.Z.O.O., (ISS Poland) located in Poland; Image Sensing Systems Spain SLU (ISS Spain) located 
in  Spain;  Image  Sensing  Systems  Germany,  GmbH  (ISS  Germany)  located  in  Germany;  and  ISS  Image  Sensing  Systems  Canada 
Limited  (ISS  Canada)  located  in  Canada.  All  significant  inter-company  transactions  and  balances  have  been  eliminated  in 
consolidation.  

REVENUE RECOGNITION  

We  recognize  revenue  on  a  sales  arrangement  when  it  is  realized  or  realizable  and  earned,  which  occurs  when  all  of  the  following 
criteria have been met: persuasive evidence of an arrangement exists; delivery and title transfer have occurred or services have been 
rendered; the sales price is fixed and determinable; collectability is reasonably assured; and all significant obligations to the customer 
have been fulfilled. 

Certain sales may contain multiple elements for revenue recognition purposes. We consider each deliverable that provides value to the 
customer on a standalone basis as a separable element. Separable elements in these arrangements may include the hardware, software, 
installation services, training and support. We initially allocate consideration to each separable element using the relative selling price 
method. Selling prices are determined by us based on either vendor-specific objective evidence (“VSOE”) (the actual selling prices of 
similar products and services sold on a standalone basis) or, in the absence of VSOE, our best estimate of the selling price. Factors 
considered  by  us  in  determining  estimated  selling  prices  for  applicable  elements  generally  include  overall  economic  conditions, 
customer  demand,  costs  incurred  by  us  to  provide  the  deliverable,  as  well  as  our  historical  pricing  practices.  Under  these 
arrangements,  revenue  associated  with  each  delivered  element  is  recognized  in  an  amount  equal  to  the  lesser  of  the  consideration 
initially allocated to the delivered element or the amount for which payment is not deemed contingent upon future delivery of other 
elements in the arrangement. Under arrangements where special acceptance protocols exist, installation services and training may not 
be  considered  separable.  Under  those  circumstances,  revenue  for  the  entire  arrangement  is  recognized  upon  the  completion  of 
installation, training and fulfillment of any other significant obligations specific to the terms of the arrangement. Arrangements that do 
not contain any separable elements are typically recognized when the products are shipped and title has transferred to the customer. 

Revenue  from  arrangements  for  services  such  as  maintenance,  repair,  consulting  and  technical  support  are  recognized  either  as  the 
service is performed or ratably over the defined contractual period for service maintenance contracts.  

Econolite Control Products, Inc. (Econolite) is our licensee that sells certain of our products in the United States, Mexico, Canada and 
the Caribbean. The royalty of approximately 50% of the gross profit on licensed products is recognized when the products are shipped 
or delivered by Econolite to its customers. 

We record provisions against sales revenue for estimated returns and allowances in the period when the related revenue is recorded 
based on historical sales returns and changes in end user demand. 

Revenue  is  recorded  net  of  taxes  collected  from  customers  that  are  remitted  to  governmental  authorities,  with  the  collected  taxes 
recorded as current liabilities until remitted to the relevant government authority. 

33 

 
 
SHIPPING AND HANDLING 

Freight revenue billed to customers is reported within revenue on the Consolidated Statements of Operations, and expenses incurred 
for shipping products to customers are reported within cost of revenue on the Consolidated Statements of Operations. 

CASH AND CASH EQUIVALENTS  

We consider all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. 
Cash equivalents, both inside and outside the United States, are invested in money market funds and bank deposits in local currency 
denominations. Cash located in foreign banks was $2.0 million and $1.8 million at December 31, 2014 and 2013, respectively. We 
hold our cash and cash equivalents with financial institutions and, at times, the amounts of our balances may be in excess of insurance 
limits.  

MARKETABLE SECURITIES 

We  classify  marketable  debt  securities  as  available-for-sale  investments  and  these  securities  are  stated  at  their  estimated  fair  value.  
The value of these securities is subject to market and credit volatility during the period these investments are held.  

ACCOUNTS RECEIVABLE  

We grant credit to customers in the normal course of business and generally do not require collateral from domestic customers. When 
deemed appropriate, receivables from customers outside the United States are supported by letters of credit from financial institutions. 
Management  performs  on-going  credit  evaluations  of  customers.  The  allowance  for  doubtful  accounts  is  based  on  management’s 
assessment  of  the  collectability  of  specific  customer  accounts  and  includes  consideration  of  the  credit  worthiness  and  financial 
condition of those specific customers. We record an allowance to reduce receivables to the amount that is reasonably believed to be 
collectible  and  consider  factors  such  as  the  financial  condition  of  the  customer  and  the  aging  of  the  receivables.  If  there  is  a 
deterioration of a customer’s financial condition, if we become aware of additional information related to the credit worthiness of a 
customer, or if future actual default rates on trade receivables in general differ from those currently anticipated, we may have to adjust 
our allowance for doubtful accounts, which would affect earnings in the period the adjustments were made.  

INVENTORIES  

Inventories are primarily electronic components and finished goods and are valued at the lower of cost or market determined under the 
first-in, first-out accounting method.  

PROPERTY AND EQUIPMENT  

Property and equipment is stated at cost. Additions, replacements, and improvements are capitalized at cost, while maintenance and 
repairs are charged to operations as incurred. Depreciation is recorded using the straight-line method over the estimated useful lives of 
the  assets  and  by  accelerated  methods  for  income  tax  purposes.  Leasehold  improvements  are  depreciated  over  the  shorter  of  the 
estimated useful lives of the assets or the contractual term of the lease, with consideration of lease renewal options if renewal appears 
probable. Depreciation is recorded over a three- to seven-year period for financial reporting purposes.  

INCOME TAXES  

We record a tax provision for the anticipated tax consequences of the reported results of operations. Deferred tax assets and liabilities 
are  measured  using  the  currently  enacted  tax  rates  that  apply  to  taxable  income  in  effect  for  the  years  in  which  those  deferred  tax 
assets and liabilities are expected to be realized or settled. We record a valuation allowance to reduce deferred tax assets to the amount 
that is believed more likely than not to be realized. We believe it is more likely than not that forecasted income, including income that 
may  be  generated  as  a  result  of  certain  tax  planning  strategies,  together  with  the  tax  effects  of  the  deferred  tax  liabilities,  will  be 
sufficient to fully recover the remaining net realizable value of deferred tax assets. In the event that all or part of the net deferred tax 
assets are determined not to be realizable in the future, an adjustment to the valuation allowance would be charged to earnings in the 
period such determination is made. In addition, the calculation of tax liabilities involves significant judgment in estimating the impact 
of uncertainties in the application of complex tax laws. Resolution of these uncertainties in a manner inconsistent with management’s 
expectations  could  have  a  material  impact  on  our  financial  condition  and  operating  results.  We  recognize  penalties  and  interest 
expense related to unrecognized tax benefits in income tax expense.  

34 

 
 
GOODWILL AND INTANGIBLE ASSETS  

Goodwill  represents  the  excess  of  acquisition  costs  over  the  fair  value  of  the  net  assets  of  businesses  acquired.  Goodwill  is  not 
amortized,  but  instead  tested  at  least  annually  for  impairment.  Goodwill  is  also  tested  for  impairment  as  changes  in  circumstances 
occur indicating that the carrying value may not be recoverable.   

Goodwill impairment testing first requires a comparison of the fair value of each reporting unit to the carrying value. If the carrying 
value  of  the  reporting  unit  exceeds  fair  value,  goodwill  is  considered  impaired.  Impairment  testing  for  indefinite-lived  intangible 
assets requires a comparison between the fair value and the carrying value of the asset. If the carrying value of the asset exceeds its 
fair  value,  the  asset  is  reduced  to  fair  value.  See  Note  4  to  the  Consolidated  Financial  Statements  for  additional  information  on 
goodwill. 

Intangible assets with finite lives are amortized on a straight-line basis over the expected period to be benefited by future cash flows 
and reviewed for impairment. At both December 31, 2014 and 2013, there were no indefinite-lived intangible assets. 

We capitalize certain software development costs related to software to be sold, leased, or otherwise marketed. Capitalized software 
development  costs  include  purchased  materials  and  services  and  other  costs  associated  with  the  development  of  new  products  and 
services.  Software  development  costs  are  expensed  as  incurred  until  technological  feasibility  has  been  established,  at  which  time 
future costs incurred are capitalized until the product is available for general release to the public. Based on our product development 
process,  technological  feasibility  is  generally  established  once  product  and  detailed  program  designs  have  been  completed, 
uncertainties related to high-risk development issues have been resolved through coding and testing, and we have established that the 
necessary skills, hardware, and software technology are available for production of the product.  

Capitalized software development costs are subject to an ongoing assessment of recoverability, which is impacted by estimates and 
assumptions  of  future  revenues  and  expenses  for  these  software  products,  as  well  as  other  factors  such  as  changes  in  product 
technologies. Any portion of unamortized capitalized software development costs that are determined to be in excess of net realizable 
value  have  been  expensed  in  the  period  in  which  such  a  determination  is  made.  In  performing  the  ongoing  assessment  of  the 
recoverability of our software development costs, we determined that the capitalized costs were in excess of net realizable value. As a 
result, we recorded an impairment of $867,000 during the fourth quarter ended December 31, 2014.  

IMPAIRMENT OF LONG-LIVED ASSETS  

We  review  the  carrying  value  of  long-lived  assets  or  asset  groups,  such  as  property  and  equipment  and  intangibles  subject  to 
amortization,  when  events  or  changes  in  circumstances  such  as  asset  utilization,  physical  change,  legal  factors,  or  other  matters 
indicate  that  the  carrying  value  may  not  be  recoverable.  When  this  review  indicates  the  carrying  value  of  an  asset  or  asset  group 
exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset or asset group, we 
recognize  an  asset  impairment  charge  against  operations.  The  amount  of  the  impairment  loss  recorded  is  the  amount  by  which  the 
carrying value of the impaired asset or asset group exceeds its fair value. No such impairment losses were recorded during the years 
ended December 31, 2014, 2013 or 2012.  

RESEARCH AND DEVELOPMENT  

Research and development costs associated with new products are charged to operations in the period incurred.  

WARRANTIES  

We  generally  provide  a  standard  two-year  warranty  on  product  sales.  We  record  estimated  warranty  costs  at  the  time  of  sale  and 
accrue for specific items at the time that their existence is known and the amounts are determinable. We estimate warranty costs using 
standard quantitative measures based on historical warranty claim experience and an evaluation of specific customer warranty issues. 
In addition, warranty provisions are also recognized for certain nonrecurring product claims that are individually significant. 

FOREIGN CURRENCY  

The  financial  position  and  results  of  operations  of  our  foreign  subsidiaries  are  measured  using  local  currency  as  the  functional 
currency. Assets and liabilities are translated using fiscal period-end exchange rates, and statements of operations are translated using 
average  exchange  rates  applicable  to  each  period,  with  the  resulting  translation  adjustments  recorded  as  a  separate  component  of 
shareholders’  equity  under  “Accumulated  other  comprehensive  loss”.  Gains  and  losses  from  foreign  currency  transactions  are 
recognized in the Consolidated Statements of Operations. 

35 

 
 
NET LOSS PER SHARE  

Basic  loss  per  share  excludes  dilution  and  is  computed  by  dividing  net  loss  attributable  to  common  shareholders  by  the 
weighted-average  number  of  common  shares  outstanding  during  the  period.  Diluted  loss  per  share  includes  potentially  dilutive 
common shares consisting of stock options, restricted stock and warrants using the treasury stock method.   Under the treasury stock 
method,  shares  associated  with  certain  stock  options  have  been  excluded  from  the  diluted  weighted  average  shares  outstanding 
calculation  because  the  exercise  of  those  options  would  lead  to  a  net  reduction  in  common  shares  outstanding.  As  a  result,  stock 
options  to  acquire  354,000,  348,000  and  481,000  weighted  common  shares  have  been  excluded  from  the  diluted  weighted  shares 
outstanding calculation for the years ended December 31, 2014, 2013 and 2012, respectively, because the exercise prices were greater 
than the average market price of the common shares during the period and were excluded from the calculation of diluted net income 
per share.   

USE OF ESTIMATES 

The  preparation  of  financial  statements  in  accordance  with  U.S.  generally  accepted  accounting  principles  requires  management  to 
make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities 
as of the date of the financial statements, and reported amounts of revenue and expense during the reporting period. Predicting future 
events is inherently an imprecise activity and, as such, requires the use of judgment. Ultimate results could differ from those estimates. 
Changes in these estimates will be reflected in the financial statements in future periods. 

STOCK-BASED COMPENSATION 

We  measure  the  cost  of  employee  services  received  in  exchange  for  the  award  of  equity  instruments  based  on  the  fair  value  of  the 
award at the date of grant and recognize the cost over the period during which an employee is required to provide services in exchange 
for the award. Stock options are granted at exercise prices equal to the closing market price of our stock on the day before the date of 
grant. 

For  purposes  of  determining  estimated  fair  value  of  stock-based  payment  awards,  we  utilize  a  Black-Scholes  option  pricing  model, 
which  requires  the  input  of  certain  assumptions  requiring  management  judgment.  Because  our  employee  stock  option  awards  have 
characteristics significantly different from those of traded options, and because changes in the input assumptions can materially affect 
fair  value  estimates,  existing  models  may  not  provide  a  reliable  single  measure  of  the  fair  value  of  employee  stock  options.  
Management  will  continue  to  assess  the  assumptions  and  methodologies  used  to  calculate  estimated  fair  value  of  stock-based 
compensation. Circumstances may change and additional data may become available over time that could result in changes to these 
assumptions  and  methodologies  and  thereby  materially  impact  the  fair  value  determination  of  future  grants  of  stock-based  payment 
awards.  If  factors  change  and  we  employ  different  assumptions  in  future  periods,  the  compensation  expense  recorded  may  differ 
significantly from the stock-based compensation expense recorded in the current period.   

RECENT ACCOUNTING PRONOUNCEMENTS 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, “Revenue 
from Contracts with Customers.” ASU 2014-09 provides new guidance related to how an entity should recognize revenue to depict the 
transfer  of  promised  goods  or  services  to  customers  in  an  amount  that  reflects  the  consideration  to  which  the  entity  expects  to  be 
entitled  in  exchange  for  those  goods  or  services.  In  addition,  ASU  2014-09  specifies  new  accounting  for  costs  associated  with 
obtaining or fulfilling contracts with customers and expands the required disclosures related to revenue and cash flows from contracts 
with customers. This new guidance is effective for fiscal years, and interim periods within those years, beginning after December 15, 
2016, and can be adopted either retrospectively to each prior reporting period presented or as a cumulative-effect adjustment as of the 
date of adoption, with early application not permitted. We are currently determining our implementation approach and assessing the 
impact of ASU 2014-09 on the consolidated financial statements. 

2. 

FAIR VALUE MEASUREMENTS AND MARKETABLE SECURITIES 

The guidance for fair value measurements establishes the authoritative definition of fair value, sets out a framework for measuring fair 
value and outlines the required disclosures regarding fair value measurements. Fair value is the price that would be received to sell an 
asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly 
transaction between market participants at the measurement date. We use a three-tier fair value hierarchy based upon observable and 
non-observable inputs as follows: 

• 
• 
• 

Level 1 – observable inputs such as quoted prices in active markets; 
Level 2 – inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and 
Level  3  –  unobservable  inputs  in  which  there  is  little  or  no  market  data,  which  require  the  reporting  entity  to  develop  its  own 
assumptions. 

36 

 
 
Assets and Liabilities that are Measured at Fair Value on a Recurring Basis 

The fair value hierarchy requires the use of observable market data when available. In instances in which the inputs used to measure 
fair value fall into different levels of the fair value hierarchy, the fair value measurement has been determined based on the lowest 
level input that is significant to the fair value measurement in its entirety. Our assessment of the significance of a particular item to the 
fair value measurement in its entirety requires judgment, including the consideration of inputs specific to the asset or liability. 

Investments  are  comprised  of  high-grade  municipal  bonds,  U.S.  government  securities  and  commercial  paper  and  are  classified  as 
Level 1 or Level 2, depending on trading frequency and volume and our ability to obtain pricing information on an ongoing basis. 

The amortized cost and market value of our available-for-sale securities by major security type were as follows (in thousands):  

Bank certificates of deposit

Level 1
—          
—          

$
$

December 31, 2013

Level 2

$
$

2,639
2,639

Level 3
—          
—          

$
$

Total

$
$

2,639
2,639

Classification of available-for-sale investments as current or noncurrent is dependent upon our intended holding period, the security’s 
maturity  date,  or  both.    There  were  no  available-for-sale  investments  with  gross  unrealized  losses  that  had  been  in  a  continuous 
unrealized loss position for more than 12 months as of December 31, 2013. The aggregate unrealized gain or loss on available-for-sale 
investments was immaterial as of December 31, 2013. 

Proceeds  from  maturities  or  sales  of  available-for-sale  securities  were  $2.6  million,  $7.7  million  and  $7.3  million  during  the  years 
ended  December  31,  2014,  2013  and  2012,  respectively.  Realized  gains  and  losses  are  determined  using  the  specific  identification 
method.  Realized gains and losses related to sales of available-for-sale investments during the years ended December 31, 2014, 2013 
and 2012 were immaterial and included in other income. 

 Nonfinancial Assets Measured at Fair Value on a Nonrecurring Basis 

Our intangible assets and other long-lived assets are nonfinancial assets that were acquired either as part of a business combination, 
individually  or  with  a  group  of  other  assets.  These  nonfinancial  assets  were  initially,  and  have  historically  been,  measured  and 
recognized at amounts equal to the fair value determined as of the date of acquisition.  

Periodically,  these  nonfinancial  assets  are  tested  for  impairment  by  comparing  their  respective  carrying  values  to  the  estimated  fair 
value of the reporting unit or asset group in which they reside. In the quarter ended June 30, 2012, certain of these nonfinancial assets 
were deemed to be impaired (see Note 4), and we recognized an impairment loss equal to the amount by which the carrying value of 
each reporting unit exceeded their estimated fair value. Fair value measurements of the reporting units were estimated using certain 
Level  3  inputs  requiring  management  judgment,  including  projections  of  economic  conditions  and  customer  demand,  revenue  and 
margins, changes in competition, operating costs, working capital requirements, and new product introductions. 

Financial Instruments not Measured at Fair Value 

Certain  of  our  financial  instruments  are  not  measured  at  fair  value  and  are  recorded  at  carrying  amounts  approximating  fair  value, 
based  on  their  short-term  nature  or  variable  interest  rate.  These  financial  instruments  include  cash  and  cash  equivalents,  accounts 
receivable, accounts payable and other current assets and liabilities.  

3. 

INVENTORIES  

Inventories consisted of the following (in thousands):  

Components
Finished goods

December 31,

2014

2013

$

$

1,760
474
2,234

$

$

2,797
792
3,589

37 

 
 
     
     
     
     
 
 
          
          
             
             
          
          
 
4. 

GOODWILL AND INTANGIBLE ASSETS  

We apply a fair value based impairment test to the carrying value of goodwill for each reporting unit on an annual basis and on an 
interim basis if certain events or circumstances indicate that an impairment loss may have occurred. In the second quarter of 2012, we 
experienced  a  significant  and  sustained  decline  in  our  stock  price.    The  decline  resulted  in  our  market  capitalization  falling 
significantly below the recorded value of our consolidated net assets.  As a result, we concluded a triggering event had occurred and 
performed an impairment test of goodwill for each reporting unit at that time.  

Based on the results of our initial assessment of impairment of our goodwill (step 1), we determined that the carrying value of each 
reporting unit exceeded its estimated fair value.  Therefore, we performed the second step of the impairment assessment to determine 
the  implied  fair  value  of  goodwill.    In  performing  the  goodwill  assessment,  we  used  current  market  capitalization,  discounted  cash 
flows and other factors as the best evidence of fair value.   

As a result of this assessment, we recorded $3.2 million of goodwill impairment charges in the second quarter of 2012. 

Intangible Assets 

Because the intangible assets are accounted for in Great Britain Pounds, they are impacted by period-end rates of exchange to United 
States Dollars and therefore varied in different reporting periods. 

In  performing  the  ongoing  assessment  of  recoverability  on  our  software  development  costs,  which  is  impacted  by  estimates  and 
assumptions  of  future  revenues  and  expenses  for  these  software  products,  as  well  as  other  factors  such  as  changes  in  product 
technologies,  we  determined  that  the  capitalized  costs  were  in  excess  of  net  realizable  value.  As  a  result,  in  the  quarter  ended 
December 31, 2014, we recorded an impairment charge of $867,000. 

Intangible assets consisted of the following (dollars in thousands):  

Developed technology
Trade names
Other intangible assets
Total

Developed technology
Trade names
Other intangible assets
Software development costs
Total

Gross
Carrying
 Amount 

8,114
3,267
1,777
13,158

Gross
Carrying
 Amount 

8,152
3,267
1,874
867
14,160

$

$

$

$

December 31, 2014

Accumulated
 Amortization 
$
(5,666)
(2,367)
(1,138)
(9,171)

$

$

$

Net
Carrying
 Value 

2,448
900
639
3,987

December 31, 2013

Accumulated
 Amortization 
$
(4,587)
(2,110)
(1,001)
—
(7,698)

$

$

$

Net
Carrying
 Value 

3,566
1,157
873
867
6,463

Weighted 
Average
Useful Life
(in Years)
2.6
3.5
2.2
2.7

Weighted 
Average
Useful Life
(in Years)
3.6
4.5
3.1
3.0
3.5

The  estimated  future  amortization  expense  related  to  other  intangible  assets  for  the  next  five  fiscal  years  is  as  follows  (dollars  in 
thousands): 

$

2015
2016
2017
2018
2019

Expense

1,499
837
837
617
197

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Future  amortization  amounts  presented  above  are  estimates.  Actual  future  amortization  expense  may  be  different  due  to  future 
acquisitions, impairments, changes in amortization periods, or other factors. 

In  connection  with  the  triggering  events  discussed  above,  we  reviewed  our  long-lived  assets  and  determined  that  none  of  the 
long-lived assets were impaired for our asset groups. The determination was based on reviewing estimated undiscounted cash flows 
for  our  asset  groups,  which  were  greater  than  their  carrying  values.  As  required  under  GAAP,  this  impairment  analysis  occurred 
before the goodwill impairment assessment.  

The evaluation of the recoverability of long-lived assets requires us to make significant estimates and assumptions. These estimates 
and assumptions primarily include, but are not limited to, the identification of the asset group at the lowest level of independent cash 
flows  and  the  primary  asset  of  the  group;  and  long-range  forecasts  of  revenue,  reflecting  management’s  assessment  of  general 
economic and industry conditions, operating income, depreciation and amortization and working capital requirements.     

5. 

CREDIT FACILITIES  

In May 2014, the Company entered into a credit agreement and related documents with Alliance Bank providing for a revolving line 
of  credit  for  the  Company.  The  credit  agreement  and  related  documents  with  Alliance  Bank  (collectively,  the  “Alliance  Credit 
Agreement”) provide up to a $5.0 million revolving line of credit.  Amounts due under the Alliance Credit Agreement bear interest at 
a  fixed  annual  rate  of  3.95%. Any  advances  are  secured  by  the  Company’s  inventories,  accounts  receivable,  cash,  marketable 
securities, and equipment.  We are subject to certain covenants under the Alliance Credit Agreement.  At December 31, 2014, we had 
no  borrowings  under  the  Alliance  Credit  Agreement,  and  we  were  in  compliance  with  all  financial  covenants.  In  March  2015,  we 
entered into an agreement with Alliance Bank amending the Alliance Credit Agreement to extend the maturity date from May 2015 to 
April 1, 2016. 

Prior to May 12, 2014, we had a revolving line of credit with Associated Bank, National Association (“Associated Bank”) that was 
initially entered into as of May 1, 2008.  We requested, and Associated Bank granted, a termination to the Credit Agreement effective 
on May 12, 2014 in connection with the revolving line of credit from Alliance Bank described above. 

6. 

WARRANTIES  

Warranty liability and related activity consisted of the following (in thousands):  

Beginning balance
Warranty provisions
Warranty claims
Adjustments to preexisting warranties
Ending balance

Years ended December 31,
2013

2014

2012

$

$

934
328
(350)
54
966

$

$

520
209
(297)
502
934

$

$

423
234
(233)
96
520

39 

 
 
  
           
           
           
           
           
           
         
         
         
             
           
             
           
           
           
 
 
 
7. 

INCOME TAXES  

The components of loss before income taxes were as follows (in thousands): 

Loss before income taxes
Domestic
Foreign
Total

Years ended December 31,
2013

2014

2012

$

$

(4,275)
(5,602)
(9,877)

$

$

(9,041)
(2,923)
(11,964)

$

$

(136)
(3,396)
(3,532)

The components of income tax expense (benefit) were as follows (in thousands):  

Current:

Federal
State
Foreign

Deferred:

Federal
State
Foreign

Total income tax expense (benefit)

Years ended December 31,
2013

2014

2012

$

$

$

$

(158)
3
17
(138)

—
—
(36)
(36)
(174)

$

$

$

$

(234)
(3)
153
(84)

4,130
61
(170)
4,021
3,937

$

$

$

$

(48)
(1)
90
41

(31)
—
(190)
(221)
(180)

A reconciliation from the federal statutory income tax provision to our effective tax expense (benefit) is as follows (in thousands):  

Years ended December 31,
2013

2014

2012

United States federal tax statutory rate
State taxes, net of federal benefit
Valuation allowances against deferred tax assets
Research and development tax credits
Foreign provision different than U.S. tax rate
Stock option expense
Adjustment of prior year tax credits and refunds
Uncertain tax positions
Goodwill impairment
Other

$

$

(3,358)
(291)
2,889
(374)
831
33
125
(10)
-
(19)

$

(3,976)
(51)
7,890
(252)
391
28
(63)
(8)

-
(22)

(1,201)
3
90
(135)
545
(27)
69
(19)
417
78

Total

$

(174)

$

3,937

$

(180)

40 

 
 
   
      
      
         
      
      
      
      
    
      
 
 
 
         
         
           
               
             
             
             
           
             
         
           
             
            
        
           
            
             
            
           
         
         
           
        
         
         
        
         
 
 
 
 
 
      
      
      
         
           
               
        
        
             
         
         
         
           
           
           
             
             
           
           
           
             
           
             
           
           
           
           
           
           
             
         
        
         
 
 
 
 
A summary of the deferred tax assets and liabilities is as follows (in thousands):  

Current deferred tax assets (liabilities):
Accrued compensation and benefits
Prepaid expenses and other
Inventory reserves
Allowance for doubtful accounts
Warranty reserves

Total current deferred tax asset:

Non-current deferred tax assets:
Intangible and other assets
Net operating loss carryforwards
Non-qualified stock option expense
Property, equipment and other
Research and development credit

Non-current deferred tax asset:
Less: valuation allowance
Non-current deferred tax liability:

Years ended December 31,

2014

2013

$

$

141
(60)
217
112
194
604

3,476
5,620
77
158
913
10,244
(10,950)
(706)

66
(88)
240
237
162
617

3,525
3,320
47
147
378
7,417
(8,156)
(739)

Total net deferred tax liability

$

(102)

$

(122)

As  of  December  31,  2014,  the  Company  had  sustained  a  significant  loss.  The  net  operation  loss  (“NOL”)  carry  forward  after 
considering  NOL  carry  back  in  the  United  States,  United  Kingdom,  Hong  Kong  and  Canada  is  $11.5  million,  $6.6  million,  $1.5 
million and $95,000, respectively. The Company’s management believes that it is not more likely than not the net operating losses will 
be utilized. Accordingly, as of December 31, 2014, a full valuation allowance is provided. 

In  accordance  with  Accounting  Standards  Codification  (“ASC”)  740-30,  we  have  not  recognized  a  deferred  tax  liability  for  the 
undistributed  earnings  of  certain  of  our  foreign  operations  because  those  subsidiaries  have  invested  or  will  invest  the  undistributed 
earnings  indefinitely.  It  is  impractical  for  us  to  determine  the  amount  of  unrecognized  deferred  tax  liabilities  on  these  indefinitely 
reinvested  earnings.  Deferred  taxes  are  recorded  for  earnings  of  foreign  operations  when  we  determine  that  such  earnings  are  no 
longer indefinitely reinvested. 

We realize an income tax benefit from the exercise or early disposition of certain stock options.  This benefit results in a decrease in 
current income taxes payable and an increase in additional paid-in capital. 

A reconciliation of the beginning and ending amount of the tax liability for uncertain tax positions is as follows (in thousands):   

Balance at December 31, 2012
Additions for current year tax positions
Reductions as a result of lapses in statute of limitations
Balance at December 31, 2013

Additions for current year tax positions
Reductions as a result of lapses in statute of limitations
Balance at December 31, 2014

$

$

$

18
-
(10)
8

-

(8)
—

Included in the balance of uncertain tax positions at December 31, 2014 are immaterial potential benefits that, if recognized, would 
affect  the  effective  tax  rate.    The  amount  of  unrecognized  tax  benefits  are  not  expected  to  change  materially  within  the  next  12 
months. At December 31, 2013 and 2012, we had no accrued interest related to uncertain income tax positions. At December 31, 2013 
and 2012, no accrual for penalties related to uncertain tax positions existed. Interest and penalties related to uncertain tax positions are 
included in interest expense and general and administrative expense, respectively, on our Consolidated Statements of Operations. 

41 

 
 
           
             
           
           
           
           
           
           
           
           
           
           
        
        
        
        
             
             
           
           
           
           
      
        
    
      
         
         
         
         
 
     
             
           
           
               
           
             
            
 
We are subject to income taxes in the U.S. federal jurisdiction and various state and foreign jurisdictions. Tax regulations within each 
jurisdiction are subject to the interpretation of the related tax laws and require significant judgment to apply. Generally, we are subject 
to U.S. federal, state, local and foreign tax examinations by taxing authorities for years after the fiscal year ended December 31, 2010.  

At December 31, 2014 and 2013, domestic and certain of our foreign subsidiaries were expected to receive income tax refunds within 
the next fiscal year. This current income tax receivable is included in Prepaid Expenses and Other Current Assets on our Consolidated 
Balance Sheets. 

8. 

LICENSING  

We  have  licensed  the  exclusive  right  to  manufacture  and  market  the  Autoscope®  video  and  Autoscope®  radar  technology  in  the 
United States, Mexico, Canada and the Caribbean to Econolite, and we receive royalties from Econolite on sales of systems in those 
territories as well as in non-exclusive territories as allowed from time to time. We may terminate our agreement with Econolite if a 
minimum annual sales level is not met or if Econolite fails to make royalty payments as required by the agreement. The agreement’s 
term runs to 2031, unless terminated by either party upon three years’ notice.  

We  recognized  royalty  income  from  this  agreement  of  $10.2  million,  $11.6  million  and  $12.4  million  in  2014,  2013  and  2012, 
respectively.  

9. 

SIGNIFICANT CUSTOMERS AND CONCENTRATION OF CREDIT RISK  

Royalty  income  from  Econolite  comprised  44%,  44%  and  50%  of  revenue  in  the  years  ended  December  31,  2014,  2013  and  2012, 
respectively. Accounts receivable from Econolite were $1.5 million and $1.6 million at December 31, 2014 and 2013, respectively. 
Major disruptions in the manufacturing and distribution of our products by Econolite or the inability of Econolite to make payments 
on its accounts receivable with us could have a material adverse effect on our business, financial condition and results of operations. 
Econolite and one other customer comprised approximately 42% of accounts receivable as of December 31, 2014. Econolite was the 
only  customer  that  comprised  more  than  10%  of  accounts  receivable  as  of  December  31,  2013.  During  the  period  from  April  2011 
through August 2012, the Chief Executive Officer of the parent company of Econolite served on our Board of Directors. 

10. 

RETIREMENT SAVINGS PLANS 

Substantially  all  of  our  employees  in  the  United  States  are  eligible  to  participate  in  a  qualified  defined  contribution  401(k)  plan. 
Participants may elect to have a specified portion of their salary contributed to the plan, and we may make discretionary contributions 
to  the  plan.  ISS  HK  and  ISS  UK  are  obligated  to  contribute  to  certain  employee  pension  plans.  We  made  contributions  totaling 
$132,000, $128,000 and $132,000 to the plans for 2014, 2013 and 2012, respectively.  

11. 

SHAREHOLDERS’ EQUITY 

Stock-Based Compensation 

We compensate officers, directors and key employees with stock-based compensation under stock plans approved by our shareholders 
and  administered  under  the  supervision  of  our  Board  of  Directors.  Stock  option  awards  are  granted  at  exercise  prices  equal  to  the 
closing price of our stock on the day before the date of grant. Generally, options vest proportionally over periods of three to five years 
from the dates of the grant, beginning one year from the date of grant, and have a contractual term of nine to ten years.  

Performance  stock  options  are  time  based;  however,  the  final  number  of  awards  earned  and  the  related  compensation  expense  is 
adjusted up or down to the extent the performance target is met. The actual number of shares that will ultimately vest ranges from 90% 
to 100% of the targeted amount if the minimum performance target is achieved.  For performance stock awards granted in 2014, the 
performance  target  was  revenue.  We  evaluate  the  likelihood  of  meeting  the  performance  target  at  each  reporting  period  and  adjust 
compensation expense, on a cumulative basis, based on the expected achievement of each performance target. 

Compensation expense, net of estimated forfeitures, is recognized ratably over the vesting period. Stock-based compensation expense 
included in general and administrative expense for the years ended December 31, 2014, 2013 and 2012 was $271,000, $213,000 and 
$244,000, respectively. At December 31, 2014, a total of 556,989 shares were available for grant under these plans. 

42 

 
 
 
 
 
 
The following table summarizes stock option activity for 2014, 2013 and 2012:  

Options outstanding at beginning of year
Granted
Exercised 
Expired
Forfeited

Options outstanding at end of year
Options eligible for exercise at year-end

________________________________ 
     *Weighted Average Exercise Price 

2014

2013

2012

Shares

339,750
167,500
—
—
(153,250)

354,000
174,000

 WAEP* 
6.73
4.92
—
—
5.74

6.30
7.16

$
$
$
$
$

$
$

Shares

398,893
86,000
(2,333)
(4,000)
(138,810)

339,750
130,688

 WAEP* 
7.95
6.82
3.65
9.00
10.28

6.73
7.71

$
$
$
$
$

$
$

Shares

535,333
159,750
(56,000)
(16,000)
(224,190)

398,893
160,143

 WAEP* 
9.58
5.12
2.17
15.00
10.74

7.95
9.84

$
$
$
$
$

$
$

Options  outstanding  at  December  31,  2014  had  a  weighted  average  remaining  contractual  term  of  7.0  years  and  had  no  aggregate 
intrinsic value. Options eligible for exercise at December 31, 2014 had a weighted average remaining contractual term of 5.4 years 
and had no aggregate intrinsic value. 

There  were  no  stock  options  exercised  during  the  fiscal  year  ended  December  31,  2014.  The  total  intrinsic  value  of  stock  options 
exercised during the fiscal years ended December 31, 2013 and 2012 was $4,000 and $208,000, respectively.  

The  fair  value  of  stock  options  granted  under  stock-based  compensation  programs  has  been  estimated  as  of  the  date  of  each  grant 
using the multiple option form of the Black-Scholes valuation model, based on the grant price and assumptions regarding the expected 
grant life, stock price volatility, dividends, and risk-free interest rates. Each vesting period of an option award is valued separately, 
with this value being recognized evenly over the vesting period. The weighted average per share grant date fair value of options to 
purchase 167,500, 86,000 and 159,750 shares granted for the years ended December 31, 2014, 2013 and 2012 was $2.20, $3.53 and 
$1.82, respectively. The weighted average assumptions used to determine the fair value of stock options granted during those fiscal 
years were as follows: 

Expected life (in years)
Risk-free interest rate
Expected volatility
Dividend yield

2014

5.0
1.55
50

%
                 %
0 %

2013

5.0
1.52
60

%
                 %
0 %

2012

4.8
0.72
42

%
                 %
0 %  

The  expected  life  represents  the  period  that  the  stock  option  awards  are  expected  to  be  outstanding  and  was  determined  based  on 
historical  and  anticipated  future  exercise  and  expiration  patterns.  The  risk-free  interest  rate  used  is  based  on  the  yield  of  constant 
maturity U.S. Treasury bonds on the grant date with a remaining term equal to the expected life of the grant. We estimate stock price 
volatility based on a historical weekly price observation. The dividend yield assumption is based on the annualized current dividend 
divided  by  the  share  price  on  the  grant  date.    We  have  not  historically  paid  any  cash  dividends  and  do  not  expect  to  do  so  in  the 
foreseeable future. 

Other information pertaining to options for the years ended December 31, 2014, 2013 and 2012 is as follows: 

2014

2013

2012

Stock-based compensation expense recognized
within general and administrative expense on 
the consolidated statements of operations

Cash received from the exercise of options
Excess income tax benefits from exercise of stock options

$

$

271,000
-
-

$

213,000
8,500
-

244,000
121,000
71,000

Stock Awards 

We issue stock awards as a portion of the annual retainer for each director on a quarterly basis.  The stock awards are fully vested at 
the time of issuance. Compensation expense related to stock awards is determined on the grant date based on the publicly quoted fair 
market value of our common stock and is charged to earnings on the grant date.  During the quarter ended December 31, 2014, there 

43 

 
 
       
            
       
            
       
            
       
            
         
            
       
            
                
               
          
            
        
            
                
               
          
            
        
          
      
            
      
          
      
          
       
            
       
            
       
            
       
            
       
            
       
            
 
               
               
               
             
             
             
     
          
     
            
              
     
            
                  
       
 
 
 
were stock awards issued for 8,168 shares with a weighted-average grant date fair value of $3.065.  For the year ended December 31, 
2014, there were stock awards issued for 21,116 shares with a weighted-average grant date fair value of $4.29. 
12. 

RESTRUCTURING  

In the second quarter of 2012, we implemented restructuring plans to improve our financial performance.  As a result of these actions, 
we  recorded  restructuring  charges  within  all  reportable  segments  that  were  comprised  of  termination  benefits,  facility  closure  costs 
and  inventory  charges.    In  2012,  approximately  $430,000  was  recorded  in  operating  expenses  in  the  Consolidated  Statement  of 
Operations as a result of these restructuring plans. 

The following table shows the restructuring activity for 2012 (in thousands): 

Facility Costs

Te rmination

and Contract

Inve ntory

Be ne fits

Te rmination

Charge s

Total

Balance at January 1, 2012

Charges
Settlements

Balance at December 31, 2012

$          

163
359
(522)
$          
-

$            

65
71
(136)
$          
-

384
$          
-
(384)
$          
-

$          

612
430
(1,042)
$          
-

In  the  first  quarter  of  2014,  the  Company  implemented  restructuring plans  to  improve  our  financial  performance  in  Europe.    These 
plans  included  the  closure  of  our  office  in  Poland.  Because  of  these  actions,  restructuring  charges  of  approximately  $460,000  were 
recorded related primarily to the closure of facilities and legal costs. 

In  the  fourth  quarter  of  2014,  the  Company  implemented  restructuring  plans  to  close  our offices  in  Asia.  Because  of  these  actions, 
restructuring charges of approximately $310,000 were recorded related primarily to facilities and employee terminations. 

The following table shows the restructuring activity for 2014 (in thousands): 

Facility Costs

Termination

and Contract

Inventory

Benefits

Termination

Charges

Total

Balance at January 1, 2014

Charges
Payments/settlements

Balance at December 31, 2014

-
$          
250
(60)
190

$          

-
$          
463
(437)
26

$            

-
$          
57
(57)
$          
-

-
$          
770
(554)
216

$          

13. 

SEGMENT INFORMATION  

The  Company’s  Chief  Executive  Officer  and  management  regularly  review  financial  information  for  the  Company’s  three  discrete 
operating segments. Based on similarities in the economic characteristics, nature of products and services, production processes, type 
or  class  of  customer  served,  method  of  distribution  and  regulatory  environments,  the  operating  segments  have  been  aggregated  for 
financial  statement  purposes  and  categorized  into  three  reportable  segments:    Intersection,  Highway  and  License  Plate  Recognition 
(“LPR”).  Autoscope®  video  is  our  machine-vision  product  line,  and  revenue  consists  of  royalties  (all  of  which  are  received  from 
Econolite),  as  well  as  a  portion  of  international  product  sales.  Video  products  are  normally  sold  in  the  Intersection  segment.  The 
Autoscope®  radar  is  our  radar  product  line,  and  revenue  consists  of  international  and  North  American  product  sales  as  well  as  a 
portion  of  royalties  (all  of  which  are  received  from  Econolite).  Radar  products  are  normally  sold  in  the  Highway  segment. 
Autoscope® license plate recognition is our LPR product line.  All segment revenues are derived from external customers.   

Operating expenses and total assets are not allocated to the segments for internal reporting purposes. Due to the changes in how we 
manage our business, we may reevaluate our segment definitions in the future. 

44 

 
 
            
              
            
            
          
          
          
       
 
 
            
            
              
            
            
          
            
          
 
 
 
 
 
The following tables set forth selected unaudited financial information for each of our reportable segments (in thousands):  

For the year ended December 31, 2014

Intersection

Highway

LPR

Total

Revenue
Gross profit
Amortization of intangible assets
Intangible assets

$

11,357
10,305
—          
—          

$

6,786
3,255
488
454

$

4,910
1,452
1,070
3,533

$

23,053
15,012
1,558
3,987

For the year ended December 31, 2013

Intersection

Highway

LPR

Total

Revenue
Gross profit
Amortization of intangible assets
Intangible assets

$

13,428
11,559
—          
—          

$

6,414
1,862
488
942

$

6,448
2,980
1,066
5,521

$

26,290
16,401
1,554
6,463

For the year ended December 31, 2012

Intersection

Highway

LPR

Total

Revenue
Gross profit
Goodwill impairment
Amortization of intangible assets
Intangible assets and goodwill

$

16,031
14,010
—          
—          
—          

$

4,118
1,798
1,372
748
1,430

$

4,814
2,449
1,803
874
5,059

$

24,963
18,257
3,175
1,622
6,489

We derived the following percentages of our net revenues from the following geographic regions:  

Asia Pacific
Europe
North America

2014
8%
34%
58%

2013
10%
41%
49%

2012
11%
35%
54%

No  countries  other  than  the  United  States  and  the  United  Kingdom  had  revenue  in  excess  of  10%  of  our  total  revenue  during  any 
periods presented. The aggregate net book value of long-lived assets held outside of the United States, not including intangible assets, 
was $284,000 and $323,000 at December 31, 2014 and 2013, respectively.  

14. 

OTHER ASSETS 

In  January  2013,  we  acquired  a  minority  interest  in  the  shares  of  common  stock  of  Municipal  Parking  Services,  Inc.  (MPS)  for an 
aggregate purchase price of $300,000. The investment was accounted for under the cost method and was included in Other Assets on 
our consolidated balance sheets at December 31, 2013. In April 2013, the Chief Executive Officer of MPS was appointed to our Board 
of Directors. In October 2014, our minority interest in MPS was purchased by MPS for $150,000. We recorded an impairment charge 
of $150,000 in operating expenses in the third quarter of 2014. 

45 

 
 
 
   
   
   
   
   
   
   
   
      
   
     
      
   
     
 
 
   
   
   
   
   
   
   
   
      
   
     
      
   
     
 
 
   
   
   
   
   
   
   
   
   
   
     
      
      
     
   
   
     
 
 
 
 
 
 
 
 
15. 

COMMITMENTS AND CONTINGENCIES 

Operating Leases 

We rent office space and equipment under operating lease agreements expiring at various dates through January 2016.  Rent expense 
for  office  facilities  was  $884,000  in  2014,  $946,000  in  2013  and  $947,000  in  2012.    Minimum  annual  rental  commitments  under 
noncancelable operating leases are as follows (in thousands): 

Future Lease
Payments

$

2015
2016
2017
2018
2019

426
404
377
313
313

Litigation 

We  are  involved  from  time  to  time  in  various  legal  proceedings  arising  in  the  ordinary  course  of  our  business,  including  primarily 
commercial,  product  liability,  employment  and  intellectual  property  claims.  In  accordance  with  generally  accepted  accounting 
principles  in  the  United  States,  we  record  a  liability  in  our  Consolidated  Financial  Statements  with  respect  to  any  of  these  matters 
when it is both probable that a liability has been incurred and the amount of the liability can be reasonably estimated. With respect to 
currently  pending  legal  proceedings,  we  have  not  established  an  estimated  range  of  reasonably  possible  additional  losses  either 
because  we  believe  that  we  have  valid  defenses  to  claims  asserted  against  us  or  the  proceeding  has  not  advanced  to  a  stage  of 
discovery that would enable us to establish an estimate. We currently do not expect the outcome of these matters to have a material 
effect on our consolidated results of operations, financial position or cash flows. Litigation, however, is inherently unpredictable, and 
it  is  possible  that  the  ultimate  outcome  of  one  or  more  claims  asserted  against  us  could  adversely  impact  our  results  of  operations, 
financial position or cash flows. We expense legal costs as incurred. 

Investigation Matter 

As previously disclosed, Polish authorities  conducted an investigation into violations of Polish law related to tenders in the City of 
Łodź,  Poland.  A  Special  Subcommittee  of  our  Audit  Committee  comprised  solely  of  independent  directors  retained  independent 
counsel and accounting advisors who conducted an investigation focusing on possible violations of Company policy, internal controls, 
and laws, including the Foreign Corrupt Practices Act, the U.K. Anti-Bribery Act and Polish law. We voluntarily disclosed this matter 
to the United States Securities and Exchange Commission (“SEC”) and the Department of Justice (“DOJ”).   

During the third quarter of 2014, we received a letter from the DOJ informing us that their inquiry into this matter has been closed, 
citing  the  Company’s  voluntary  disclosure,  thorough  investigation,  cooperation  and  voluntary  enhancements  to  its  compliance 
program.  Additionally,  the  SEC  previously  notified  the  Company  that  it  had  closed  its  investigation  without  recommending 
enforcement action.   

Neither  the  Company  nor  any  of  our  subsidiaries  was  charged  with  any  offense,  and  there  were  no  fines  levied  at  the  close  of  the 
investigation by the DOJ or SEC. 

46 

 
 
                                   
                 
                 
                 
                 
                 
 
 
 
 
Report of Independent Registered Public Accounting Firm  

Board of Directors and Shareholders  
Image Sensing Systems, Inc.  

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Image  Sensing  Systems,  Inc.  (a  Minnesota  corporation)  and 
subsidiaries  (the  “Company”)  as  of  December 31,  2014  and  2013,  and  the  related  consolidated  statements  of  operations, 
comprehensive loss, shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2014. These 
financial  statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these 
financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material  misstatement.  We  were  not  engaged  to  perform  an  audit  of  the  Company’s  internal  control  over  financial  reporting.  Our 
audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate 
in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over 
financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting 
the  amounts  and  disclosures  in  the  financial  statements,  assessing  the  accounting  principles  used  and  significant  estimates  made  by 
management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis 
for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of 
Image Sensing Systems, Inc. and subsidiaries as of December 31, 2014 and 2013, and the results of their operations and their cash 
flows for each of the three years in the period ended December 31, 2014 in conformity with accounting principles generally accepted 
in the United States of America. 

/s/ GRANT THORNTON LLP 

Minneapolis, Minnesota 
March 20, 2015 

47 

 
 
 
 
Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None.  

Item 9A.  Controls and Procedures 

Evaluation of disclosure controls and procedures  

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 
1934,  as  amended  (Exchange  Act)),  that  are  designed  to  reasonably  ensure  that  information  required  to  be  disclosed  by  us  in  the 
reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in 
the rules and forms of the Securities and Exchange Commission and that such information is accumulated and communicated to our 
management,  including  our  principal  executive  officer  and  principal  financial  officer,  or  persons  performing  similar  functions,  as 
appropriate  to  allow  timely  decisions  regarding  required  disclosure.  Under  the  supervision  and  with  the  participation  of  our 
management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  we  evaluated  the  effectiveness  of  the  design  and 
operation  of  our  disclosure  controls  and  procedures.  Based  upon  that  evaluation,  the  Chief  Executive  Officer  and  Chief  Financial 
Officer  concluded  that,  as  of  the  end  of  the  period  covered  by  this  Annual  Report  on  Form  10-K,  our  disclosure  controls  and 
procedures were effective.  

Management’s report on internal control over financial reporting  

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting.  Our  internal 
control over financial reporting is a process designed to provide reasonable assurance regarding the reliability  of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the 
United States of America. Our internal control over financial reporting includes those policies and procedures that (i) pertain to the 
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  our  transactions  and  dispositions  of  our  assets;  (ii) 
provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  the  financial  statements  in 
accordance with generally accepted accounting principles in the United States of America and that our receipts and expenditures are 
being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable assurance regarding 
prevention  or  timely  detection  of  unauthorized  acquisition,  use  or  disposition  of  our  assets  that  could  have  a  material  effect  on  the 
financial statements.  

Internal control over financial reporting cannot provide absolute assurance of achieving financial reporting objectives because of its 
inherent  limitations.  Internal  control  over  financial  reporting  is  a  process  that  involves  human  diligence  and  is  subject  to  lapses  in 
judgment  or  breakdowns  resulting  from  human  failures.  Internal  control  over  financial  reporting  also  can  be  circumvented  by 
collusion  or  improper  management  override.  Because  of  such  limitations,  there  is  a  risk  that  material  misstatements  may  not  be 
prevented  or  detected  on  a  timely  basis  by  internal  control  over  financial  reporting.  However,  these  inherent  limitations  are  known 
features  of  the  financial  reporting  process.  Therefore,  it  is  possible  to  design  into  the  process  safeguards  to  reduce,  although  not 
eliminate, these risks.  

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  all  misstatements.  Further, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions or that the degree of compliance with the policies or procedures may deteriorate.  

Management  assessed  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of  December  31,  2014.  In  making  this 
assessment,  management  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission 
(COSO) in “Internal Control—Integrated Framework”. Based on this assessment, management has concluded that our internal control 
over financial reporting was effective as of December 31, 2014.  

Changes in internal control over financial reporting  

During the most recent fiscal quarter covered by this Annual Report on Form 10-K, there has been no change in our internal control 
over  financial  reporting  (as  defined  in  Rule  13a-15(f)  and  15d-15(f)  under  the  Exchange  Act)  that  has  materially  affected,  or  is 
reasonably likely to materially affect, our internal control over financial reporting.  

Item 9B.  Other Information 

None.    

48 

 
 
 
 
PART III 

Item 10.  Directors, Executive Officers and Corporate Governance 

We have adopted a Code of Ethics which applies to our principal executive, accounting and financial officers. The Code of Ethics is 
published on our website at www.imagesensing.com. Any amendments to the Code of Ethics and waivers of the Code of Ethics for 
our principal executive, accounting and financial officers will be published on our website.  

The  sections  entitled  “Proposal  I  -  Election  of  Directors,”  “Audit  Committee”  and  “Section  16(a)  Beneficial  Ownership  Reporting 
Compliance” in our definitive proxy statement for our 2015 annual meeting of shareholders are incorporated into this Annual Report 
on Form 10-K by reference.  

Item 11.  Executive Compensation 

The  sections  entitled  “Executive  Compensation”  and  “Compensation  of  Directors”  in  our  definitive  proxy  statement  for  the  2015 
annual meeting of shareholders are incorporated into this Annual Report on Form 10-K by reference.  

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 

Matters 

Equity Compensation Plan Information  

The following table provides information as of December 31, 2014 about our shares of common stock subject to outstanding awards 
or available for future awards under our equity compensation plans and arrangements.  

Number of securities remaining

Number of securities to

Weighted-average exercise

available for future issuance

be issued upon exercise

price of outstanding

under equity compensation plans

of outstanding options,
warrants and rights

options, warrants and
rights

(excluding securities reflected in
the first column)(1)

Plan Category

Equity compensation plans approved by shareholders 

354,000

$                                      

6.30

556,989

 (1)  The 556,989 shares available for grant under the 2005 Stock Incentive Plan and the 2014 Stock Option and Incentive Plan 
may become the subject of future awards in the form of stock options, stock appreciation rights, restricted stock, performance awards 
or other stock-based awards.  

The section entitled “Security Ownership of Certain Beneficial Owners and Management” in our definitive proxy statement for the 
2015 annual meeting of shareholders is incorporated into this Annual Report on Form 10-K by reference.  

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The section entitled “Certain Relationships and Related Transactions” in our definitive proxy statement for the 2015 annual meeting of 
shareholders is incorporated into this Annual Report on Form 10-K by reference.  

Item 14.  Principal Accountant Fees and Services 

The  sections  entitled  “Audit  Fees,”  “Audit-Related  Fees,”  “Tax  Fees,”  “All  Other  Fees”  and  “Policy  on  Audit  Committee 
Pre-Approval of Audit and Permissible Non-Audit Services Provided by Our Independent Registered Public Accounting Firm” in our 
definitive  proxy  statement  for  our  2015  annual  meeting  of  shareholders  are  incorporated  into  this  Annual  Report  on  Form  10-K  by 
reference.  

49 

 
 
                           
                                          
 
 
 
Item 15.  Exhibits and Financial Statement Schedules 

(a) 

Documents filed as part of this report: 

1. 

Financial statements 

PART IV 

The following Consolidated Financial Statements are included in Part II, Item 8. “Financial Statements and 
Supplementary Data”: 

Consolidated Balance Sheets as of December 31, 2014 and 2013 
Consolidated Statements of Operations for the years ended December 31, 2014, 2013 and 2012 
Consolidated Statements of Comprehensive Loss for the years ended December 31, 2014, 2013 and 2012 
Consolidated Statements of Cash Flow for the years ended December 31, 2014, 2013 and 2012 
Consolidated Statements of Shareholders’ Equity for the years ended December 31, 2014, 2013 and 2012 
Notes to Consolidated Financial Statements 
Report of Independent Registered Public Accounting Firm 

2. 

Financial Statement Schedules:   

All financial statement schedules have been omitted because they are not required.  

3. 

The following documents are filed as exhibits to this report:  

Exhibit No. 

Description 

3(i).1 

3(i).2 

3(ii) 

4.1 

10.1 

10.2* 

10.3* 

10.4 

10.5 

Restated Articles of Incorporation of ISS, incorporated by reference to Exhibit 3.1 to ISS’ Registration 
Statement  on  Form  SB-2  (Registration  No.  33-90298C)  filed  on  March  15,  1995,  as  amended 
(Registration Statement).  

Articles of Amendment to Articles of Incorporation of ISS, incorporated by reference to Exhibit 3.2 to 
ISS’ Quarterly Report on Form 10-QSB for the quarter ended June 30, 2001 (File No. 0-26056).  

Bylaws of ISS, incorporated by reference to Exhibit 3(ii) to ISS’ Quarterly Report on Form 10-Q for the 
quarter ended September 30, 2011 (File No. 0-26056).  

Specimen  form  of  ISS’  common  stock  certificate,  incorporated  by  reference  to  Exhibit  4.1  to  ISS’ 
Registration Statement.  

Form  of  Distributor  Agreement,  incorporated  by  reference  to  Exhibit  10.1  to  ISS’  Registration 
Statement. 

1995  Long-Term  Incentive  and  Stock  Option  Plan,  amended  and  restated  through  May  17,  2001, 
incorporated by reference to Exhibit 10.10 to ISS’ Annual Report on Form 10-KSB for the year ended 
December 31, 2001 (File No. 0-26056).  

Employment Agreement between ISS and Gregory R. L. Smith, dated December 8, 2006, incorporated 
by reference to Exhibit 10.1 to ISS’ Current Report on Form 8-K dated December 8, 2006 (File No. 0-
26056). 

Amendment VII to Office Lease Agreement dated April 26, 2007 by and between ISS and Spruce Tree 
Centre L.L.P., incorporated by reference to Exhibit 10.11 to ISS’ Annual Report on Form 10-K for the 
year ended December 31, 2007 (File No. 0-26056) (2007 Form 10-K).  

Modification  to  Manufacturing,  Distributing  and  Technology  License  Agreement  dated  September  1, 
2000 by and between ISS and Econolite Control Products, Inc. (Econolite), incorporated by reference to 
Exhibit 10.12 to ISS’ 2007 Form 10-K.  

50 

 
 
 
 
 
10.6* 

10.7 

10.8 

10.9 

10.10 

10.11 

10.12 

10.13 

10.14 

10.15 

10.16 

10.17 

10.18 

10.19 

10.20 

10.21 

Image  Sensing  Systems,  Inc.  2005  Stock  Incentive  Plan,  incorporated  by  reference  to  Appendix  A  to 
ISS’ proxy statement filed with the SEC on April 19, 2005 (File No. 0-26056).  

Manufacturing,  Distributing  and  Technology  License  Agreement  dated  June  11,  1991  by  and  between 
ISS  and  Econolite  Control  Products,  Inc.  (Econolite),  incorporated  by  reference  to  Exhibit  10.1  to  the 
Registration Statement.  

Extension and Second Modification to License Agreement dated July 13, 2001 by and between ISS and 
Econolite,  incorporated  by  reference  to  Exhibit  10.12  to  ISS’  Annual  Report  on  Form  10-KSB  for  the 
year ended December 31, 2001 (File No. 0-26056) (2001 Form 10-KSB). 

Office Lease Agreement dated November 24, 1998 by and between ISS and Spruce Tree Centre L.L.P., 
incorporated by reference to Exhibit 10.18 to ISS’ Annual Report on Form 10-KSB for the year ended 
December 31, 1998 (File No. 0-26056).  

Production  Agreement  dated  February  14,  2002  by  and  among  ISS,  Wireless  Technology,  Inc.  and 
Econolite, incorporated by reference to Exhibit 10.20 to ISS’ 2001 Form 10-KSB.  

Extension  and  Third  Modification  to  Manufacturing  Distributing  and  Technology  License  Agreement 
dated July 3, 2008 by and between ISS and Econolite, incorporated by reference to Exhibit 10.1 to ISS’ 
Current Report on Form 8-K dated July 3, 2008 (File No. 0-26056).  

Fourth  Modification  to  Manufacturing,  Distributing  and  Technology  License  Agreement  dated  as  of 
December 15, 2011 by and between ISS and Econolite, incorporated by reference to Exhibit 10.1 to ISS’ 
Current Report on Form 8-K dated December 15, 2011 (File No. 0-26056). 

Loan Agreement dated May 1, 2008 (2008 Loan Agreement) by and between ISS and Associated Bank, 
National Association (Associated Bank), incorporated by reference to Exhibit 10.19 to ISS’ Registration 
Statement on Form S-1 filed on May 12, 2008 (Registration No. 333-150852) (Form S-1).  

Security  Agreement  dated  May  1,  2008  by  and  between  ISS  and  Associated  Bank,  incorporated  by 
reference to Exhibit 10.20 to ISS’ Form S-1.  

Promissory  Note  (Line  of  Credit)  dated  May  1,  2008  in  the  original  principal  amount  of  $5,000,000 
issued by ISS to Associated Bank, incorporated by reference to Exhibit 10.21 to ISS’ Form S-1.  

Promissory Note (Loan) dated May 1, 2008 in the original principal amount of $3,000,000 issued by ISS 
to Associated Bank, incorporated by reference to Exhibit 10.22 to ISS’ Form S-1.  

Modification  Agreement  dated  December  28,  2009  by  and  between  ISS  and  Associated  Bank  under 
which  ISS  and  Associated  Bank  amended  the  2008  Loan  Agreement,  incorporated  by  reference  to 
Exhibit 10.18 to ISS’ Annual Report on Form 10-K for the year ended December 31, 2009 (File No. 0-
26056) (2009 Form 10-K). 

Promissory Note (Loan) dated December 28, 2009 in the original principal amount of $4,000,000 issued 
by ISS to Associated Bank, incorporated by reference to Exhibit 10.19 to the 2009 Form 10-K. 

Lease  dated  February  1,  2010  between  Image  Sensing  Systems  UK  Limited  and  Nortrust  Nominees 
Limited,  incorporated  by  reference  to  Exhibit  10.1  to  ISS’  Quarterly  Report  on  Form  10-Q  for  the 
quarter ended June 30, 2010 (File No. 0-26056). 

Third  Modification  Agreement  dated  December  28,  2010  by  and  between  ISS  and  Associated  Bank 
under which ISS and Associated Bank amended the 2008 Loan Agreement, incorporated by reference to 
Exhibit 10.21 to ISS’ Annual Report on Form 10-K for the year ended December 31, 2010 (File No. 0-
26056). 

Fourth  Modification  Agreement  dated  December  22,  2011  by  and  between  ISS  and  Associated  Bank 
under which ISS and Associated Bank amended the 2008 Loan Agreement, incorporated by reference to 
Exhibit 10.1 to ISS’ Current Report on Form 8-K dated December 22, 2011 (File No. 0-26056). 

51 

 
 
10.22 

10.23*  

10.24* 

10.25** 

10.26 

10.27 

10.28 

10.29 

10.30 

10.31 

10.32 

21 

23.1 

24 

31.1 

31.2 

32.1 

99.1 

99.2 

Fifth Modification Agreement dated December 24, 2012 by and between ISS and Associated Bank under 
which  ISS  and  Associated  Bank  amended  the  2008  Loan  Agreement,  incorporated  by  reference  to 
Exhibit 10.1 to ISS’ Current Report on Form 8-K dated December 24, 2012 (File No. 0-26056). 

Employment  Agreement  between  ISS  and  Kris  B.  Tufto  dated  October  30,  2012,  incorporated  by 
reference to Exhibit 10.1 to ISS’ Quarterly Report on Form 10-Q for the quarter ended September 30, 
2012 (File No. 0-26056). 

Employment Agreement between ISS and Dale E. Parker dated June 30, 2013, incorporated by reference 
to Exhibit 10.1 to ISS’ Quarterly Report on Form 10-Q for the quarter ended June 30, 2013 (File No. 0-
26056). 

Amendment  XIII  to  Office  Lease  Agreement  by  and  between  Spruce  Tree  Centre  L.  L.  P.  and  Image 
Sensing  Systems  dated  as  of  February  18,  2014,  incorporated  by  reference  to  Exhibit  10.26  to  ISS’ 
Annual Report on Form 10-K for the year ended December 31, 2013 (File No. 0-26056). 

Amended and Restated Employment Agreement dated as of April 23, 2014 by and between ISS and Kris 
B.  Tufto,  incorporated  by  reference  to  Exhibit  10.1  to  ISS’  Quarterly  Report  on  Form  10-Q  for  the 
quarter ended March 31, 2014 (File No. 0-26956) (March 31, 2014 Form 10-Q). 

Amended  and  Restated  Employment  Agreement  dated  as  of  April  22,  2014  by  and  between  ISS  and 
Dale E. Parker, incorporated by reference to Exhibit 10.2 to ISS’ March 31, 2014 Form 10-Q. 

Commitment Letter effective as of May 12, 2014 by and between ISS and Alliance Bank, incorporated 
by reference to Exhibit 10.3 to ISS’ March 31, 2014 Form 10-Q. 

Security Agreement dated as of May 12, 2014 by and between ISS and Alliance Bank, incorporated by 
reference to Exhibit 10.4 to ISS’ March 31, 2014 Form 10-Q. 

Promissory Note dated as of May 12, 2014 in the original principal amount of $5,000,000 issued by ISS 
to Alliance Bank, incorporated by reference to Exhibit 10.5 to ISS’ March 31, 2014 Form 10-Q. 

Amendment to Commitment Letter dated as of March 16, 2015 by and between ISS and Alliance Bank 
(filed herewith). 

Amendment to Promissory Note effective as of March 16, 2015 issued by ISS to Alliance Bank (filed 
herewith). 

List of Subsidiaries of ISS (filed herewith).  

Consent of Independent Registered Public Accounting Firm (filed herewith).  

Power of Attorney (included on signature page).  

Certification  of  Chief  Executive  Officer  Pursuant  to  Section  302  of  the  Sarbanes-Oxley  Act  of  2002 
(filed herewith).  

Certification  of  Chief  Financial  Officer  Pursuant  to  Section  302  of  the  Sarbanes-Oxley  Act  of  2002 
(filed herewith).  

Certification  of  Chief  Executive  Officer  and  Chief  Financial  Officer  Pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002 (filed herewith).  

Extension  of  Modification  to  Manufacturing,  Distributing  and  Technology  License  Agreement  dated 
May 31, 2002 by and between ISS and Econolite, incorporated by reference to Exhibit 99.2 to ISS’ 2007 
Form 10-K. 

Letter agreement dated June 19, 1997 by and between ISS and Econolite, incorporated by reference to 
Exhibit 99.3 to ISS’ 2007 Form 10-K.  

52 

 
 
99.3 

License and Distribution Agreement dated January 2, 2011 by and among ISS, Econolite and Econolite 
Canada Inc., incorporated by reference to Exhibit 99.3 to ISS’ Annual Report on Form 10-K for the year 
ended December 31, 2011 (File No. 0-26056). 

* 

** 

Management contract or compensatory plan or arrangement.  

Portions of this exhibit are treated as confidential pursuant to a request for confidential treatment filed by ISS with the SEC. 

Copies of all exhibits not attached will be furnished without charge upon written request to the Company at the address set 
forth on the inside back cover page of this Annual Report on Form 10-K.  

53 

 
 
 
 
 
 
 
Signatures 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 

this report to be signed on its behalf by the undersigned, thereunto duly authorized.  

Image Sensing Systems, Inc. 

/s/ Dale E. Parker 
Dale E. Parker 
Interim President, Interim Chief Executive Officer and Chief Financial Officer 
(Interim Principal Executive Officer, Principal Financial Officer 
and Principal Accounting Officer) 

Date:  March 20, 2015 

Each  person  whose  signature  to  this  Annual  Report  on  Form  10-K  appears  below  hereby  constitutes  and  appoints  Dale  E. 
Parker as his or her true and lawful attorney-in-fact and agent, with full power of substitution, to sign on his or her behalf individually 
and in the capacity stated below and to perform any acts necessary to be done in order to file all amendments to this Annual Report on 
Form 10-K, and any and all instruments or documents filed as part of or in connection with this Annual Report on Form 10-K or any 
amendments  hereto,  and  each  of  the  undersigned  does  hereby  ratify  and  confirm  all  that  said  attorney-in-fact  and  agent,  or  his 
substitutes, shall do or cause to be done by virtue hereof.  

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant 

and in the capacities and on the dates indicated:  

/s/ Dale E. Parker 
Dale E. Parker 
Interim President, Interim Chief Executive Officer and Chief 
Financial Officer 
(Interim Principal Executive Officer, Principal Financial 
Officer 
and Principal Accounting Officer) 

/s/ James W. Bracke 
James W. Bracke 
Chairman of the Board of Directors 

/s/ Melissa B. Fisher 
Melissa B. Fisher 
Director 

/s/ Thomas G. Hudson 
Thomas G. Hudson 
Director 

/s/ Paul F. Lidsky 
Paul F. Lidsky 
Director 

Date:  March 20, 2015 

Date:  March 20, 2015 

Date:  March 20, 2015 

Date:  March 20, 2015 

Date:  March 20, 2015 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit Index 

Exhibit No. 

Description 

3(i).1 

3(i).2 

3(ii) 

4.1 

10.1 

10.2* 

10.3* 

10.4 

10.5 

10.6* 

10.7 

10.8 

10.9 

Restated Articles of Incorporation of ISS, incorporated by reference to Exhibit 3.1 to ISS’ Registration 
Statement  on  Form  SB-2  (Registration  No.  33-90298C)  filed  on  March  15,  1995,  as  amended 
(Registration Statement).  

Articles of Amendment to Articles of Incorporation of ISS, incorporated by reference to Exhibit 3.2 to 
ISS’ Quarterly Report on Form 10-QSB for the quarter ended June 30, 2001 (File No. 0-26056).  

Bylaws of ISS, incorporated by reference to Exhibit 3(ii) to ISS’ Quarterly Report on Form 10-Q for the 
quarter ended September 30, 2011 (File No. 0-26056).  

Specimen  form  of  ISS’  common  stock  certificate,  incorporated  by  reference  to  Exhibit  4.1  to  ISS’ 
Registration Statement.  

Form  of  Distributor  Agreement,  incorporated  by  reference  to  Exhibit  10.1  to  ISS’  Registration 
Statement. 

1995  Long-Term  Incentive  and  Stock  Option  Plan,  amended  and  restated  through  May  17,  2001, 
incorporated by reference to Exhibit 10.10 to ISS’ Annual Report on Form 10-KSB for the year ended 
December 31, 2001 (File No. 0-26056).  

Employment Agreement between ISS and Gregory R. L. Smith, dated December 8, 2006, incorporated 
by reference to Exhibit 10.1 to ISS’ Current Report on Form 8-K dated December 8, 2006 (File No. 0-
26056). 

Amendment VII to Office Lease Agreement dated April 26, 2007 by and between ISS and Spruce Tree 
Centre L.L.P., incorporated by reference to Exhibit 10.11 to ISS’ Annual Report on Form 10-K for the 
year ended December 31, 2007 (File No. 0-26056) (2007 Form 10-K).  

Modification  to  Manufacturing,  Distributing  and  Technology  License  Agreement  dated  September  1, 
2000 by and between ISS and Econolite Control Products, Inc. (Econolite), incorporated by reference to 
Exhibit 10.12 to ISS’ 2007 Form 10-K.  

Image  Sensing  Systems,  Inc.  2005  Stock  Incentive  Plan,  incorporated  by  reference  to  Appendix  A  to 
ISS’ proxy statement filed with the SEC on April 19, 2005 (File No. 0-26056).  

Manufacturing, Distributing and Technology License Agreement dated June 11, 1991 by  and between 
ISS and Econolite Control Products, Inc. (Econolite), incorporated by reference to Exhibit 10.1 to the 
Registration Statement.  

Extension and Second Modification to License Agreement dated July 13, 2001 by and between ISS and 
Econolite, incorporated by reference to Exhibit 10.12 to ISS’ Annual Report on Form 10-KSB for the 
year ended December 31, 2001 (File No. 0-26056) (2001 Form 10-KSB). 

Office Lease Agreement dated November 24, 1998 by and between ISS and Spruce Tree Centre L.L.P., 
incorporated by reference to Exhibit 10.18 to ISS’ Annual Report on Form 10-KSB for the year ended 
December 31, 1998 (File No. 0-26056).  

55 

 
 
 
 
 
10.10 

10.11 

10.12 

10.13 

10.14 

10.15 

10.16 

10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

10.23*  

10.24* 

Production  Agreement  dated  February  14,  2002  by  and  among  ISS,  Wireless  Technology,  Inc.  and 
Econolite, incorporated by reference to Exhibit 10.20 to ISS’ 2001 Form 10-KSB.  

Extension  and  Third  Modification  to  Manufacturing  Distributing  and  Technology  License  Agreement 
dated July 3, 2008 by and between ISS and Econolite, incorporated by reference to Exhibit 10.1 to ISS’ 
Current Report on Form 8-K dated July 3, 2008 (File No. 0-26056).  

Fourth  Modification  to  Manufacturing,  Distributing  and  Technology  License  Agreement  dated  as  of 
December  15,  2011  by  and  between  ISS  and  Econolite,  incorporated  by  reference  to  Exhibit  10.1  to 
ISS’ Current Report on Form 8-K dated December 15, 2011 (File No. 0-26056). 

Loan Agreement dated May 1, 2008 (2008 Loan Agreement) by and between ISS and Associated Bank, 
National  Association  (Associated  Bank),  incorporated  by  reference  to  Exhibit  10.19  to  ISS’ 
Registration Statement on Form S-1 filed on May 12, 2008 (Registration No. 333-150852) (Form S-1).  

Security  Agreement  dated  May  1,  2008  by  and  between  ISS  and  Associated  Bank,  incorporated  by 
reference to Exhibit 10.20 to ISS’ Form S-1.  

Promissory  Note  (Line  of  Credit)  dated  May  1,  2008  in  the  original  principal  amount  of  $5,000,000 
issued by ISS to Associated Bank, incorporated by reference to Exhibit 10.21 to ISS’ Form S-1.  

Promissory  Note  (Loan)  dated  May  1,  2008  in  the  original  principal  amount  of  $3,000,000  issued  by 
ISS to Associated Bank, incorporated by reference to Exhibit 10.22 to ISS’ Form S-1.  

Modification  Agreement  dated  December  28,  2009  by  and  between  ISS  and  Associated  Bank  under 
which  ISS  and  Associated  Bank  amended  the  2008  Loan  Agreement,  incorporated  by  reference  to 
Exhibit 10.18 to ISS’ Annual Report on Form 10-K for the year ended December 31, 2009 (File No. 0-
26056) (2009 Form 10-K). 

Promissory  Note  (Loan)  dated  December  28,  2009  in  the  original  principal  amount  of  $4,000,000 
issued by ISS to Associated Bank, incorporated by reference to Exhibit 10.19 to the 2009 Form 10-K. 

Lease  dated  February  1,  2010  between  Image  Sensing  Systems  UK  Limited  and  Nortrust  Nominees 
Limited,  incorporated  by  reference  to  Exhibit  10.1  to  ISS’  Quarterly  Report  on  Form  10-Q  for  the 
quarter ended June 30, 2010 (File No. 0-26056). 

Third  Modification  Agreement  dated  December  28,  2010  by  and  between  ISS  and  Associated  Bank 
under which ISS and Associated Bank amended the 2008 Loan Agreement, incorporated by reference to 
Exhibit 10.21 to ISS’ Annual Report on Form 10-K for the year ended December 31, 2010 (File No. 0-
26056). 

Fourth  Modification  Agreement  dated  December  22,  2011  by  and  between  ISS  and  Associated  Bank 
under which ISS and Associated Bank amended the 2008 Loan Agreement, incorporated by reference to 
Exhibit 10.1 to ISS’ Current Report on Form 8-K dated December 22, 2011 (File No. 0-26056). 

Fifth  Modification  Agreement  dated  December  24,  2012  by  and  between  ISS  and  Associated  Bank 
under which ISS and Associated Bank amended the 2008 Loan Agreement, incorporated by reference to 
Exhibit 10.1 to ISS’ Current Report on Form 8-K dated December 24, 2012 (File No. 0-26056). 

Employment  Agreement  between  ISS  and  Kris  B.  Tufto  dated  October  30,  2012,  incorporated  by 
reference to Exhibit 10.1 to ISS’ Quarterly Report on Form 10-Q for the quarter ended September 30, 
2012 (File No. 0-26056). 

Employment  Agreement  between  ISS  and  Dale  E.  Parker  dated  June  30,  2013,  incorporated  by 
reference to Exhibit 10.1 to ISS’ Quarterly Report on Form 10-Q for the quarter ended June 30, 2013 
(File No. 0-26056). 

56 

 
 
10.25** 

Amendment XIII to Office Lease Agreement by and between Spruce Tree Centre L. L. P. and Image 
Sensing  Systems  dated  as  of  February  18,  2014,  incorporated  by  reference  to  Exhibit  10.26  to  ISS’ 
Annual Report on Form 10-K for the year ended December 31, 2013 (File No. 0-26056). 

10.26 

10.27 

10.28 

10.29 

10.30 

10.31 

10.32 

21 

23.1 

24 

31.1 

31.2 

32.1 

99.1 

99.2 

99.3 

Amended  and  Restated  Employment  Agreement  dated  as  of  April  23,  2014  by  and  between  ISS  and 
Kris B. Tufto, incorporated by reference to Exhibit 10.1 to ISS’ Quarterly Report on Form 10-Q for the 
quarter ended March 31, 2014 (File No. 0-26956) (March 31, 2014 Form 10-Q). 

Amended  and  Restated  Employment  Agreement  dated  as  of  April  22,  2014  by  and  between  ISS  and 
Dale E. Parker, incorporated by reference to Exhibit 10.2 to ISS’ March 31, 2014 Form 10-Q. 

Commitment Letter effective as of May 12, 2014 by and between ISS and Alliance Bank, incorporated 
by reference to Exhibit 10.3 to ISS’ March 31, 2014 Form 10-Q. 

Security Agreement dated as of May 12, 2014 by and between ISS and Alliance Bank, incorporated by 
reference to Exhibit 10.4 to ISS’ March 31, 2014 Form 10-Q. 

Promissory Note dated as of May 12, 2014 in the original principal amount of $5,000,000 issued by ISS 
to Alliance Bank, incorporated by reference to Exhibit 10.5 to ISS’ March 31, 2014 Form 10-Q. 

Amendment to Commitment Letter dated as of March 16, 2015 by and between ISS and Alliance Bank 
(filed herewith). 

Amendment to Promissory Note effective as of March 16, 2015 issued by ISS to Alliance Bank (filed 
herewith). 

List of Subsidiaries of ISS (filed herewith).  

Consent of Independent Registered Public Accounting Firm (filed herewith).  

Power of Attorney (included on signature page).  

Certification  of  Chief  Executive  Officer  Pursuant  to  Section  302  of  the  Sarbanes-Oxley  Act  of  2002 
(filed herewith).  

Certification  of  Chief  Financial  Officer  Pursuant  to  Section  302  of  the  Sarbanes-Oxley  Act  of  2002 
(filed herewith).  

Certification  of  Chief  Executive  Officer  and  Chief  Financial  Officer  Pursuant  to  Section  906  of  the 
Sarbanes-Oxley Act of 2002 (filed herewith).  

Extension  of  Modification  to  Manufacturing,  Distributing  and  Technology  License  Agreement  dated 
May  31,  2002  by  and  between  ISS  and  Econolite,  incorporated  by  reference  to  Exhibit  99.2  to  ISS’ 
2007 Form 10-K. 

Letter agreement dated June 19, 1997 by and between ISS and Econolite, incorporated by reference to 
Exhibit 99.3 to ISS’ 2007 Form 10-K.  

License and Distribution Agreement dated January 2, 2011 by and among ISS, Econolite and Econolite 
Canada  Inc.,  incorporated  by  reference  to  Exhibit  99.3  to  ISS’  Annual  Report  on  Form  10-K  for  the 
year ended December 31, 2011 (File No. 0-26056). 

* 

** 

Management contract or compensatory plan or arrangement.  

Portions of this exhibit are treated as confidential pursuant to a request for confidential treatment filed by ISS with the SEC. 

Copies of all exhibits not attached will be furnished without charge upon written request to the Company at the address set 
forth on the inside back cover page of this Annual Report on Form 10-K.  

57 

 
 
 
 
 
List of Subsidiaries of Image Sensing Systems, Inc. 

Exhibit 21 

Name of Subsidiaries 
Image Sensing Systems HK Limited 

Jurisdiction of Incorporation or Organization 

Hong Kong Special Administrative Region of the People’s 
Republic of China 

Image Sensing Systems (Shenzhen) Limited 

China (PRC) 

Image Sensing Systems England Limited 

Image Sensing Systems Europe Limited 

Image Sensing Systems Holdings Limited 

Image Sensing Systems UK Limited 

Image Sensing Systems Europe Limited SP.Z.O.O. 

Image Sensing Systems Germany, GmbH 

Image Sensing Systems Spain SLU 

Image Sensing Systems Canada Ltd. 

United Kingdom 

United Kingdom 

United Kingdom 

United Kingdom 

Poland 

Germany 

Spain 

Canada 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consent of Independent Registered Public Accounting Firm 

We have issued our report dated March 20, 2015, with respect to the consolidated financial statements included in the Annual Report 
of  Image  Sensing  Systems,  Inc.  on  Form  10-K  for  the  year  ended  December 31,  2014.  We  hereby  consent  to  the  incorporation  by 
reference of said report in the Registration Statements of Image Sensing Systems, Inc. on Forms S-3 (File No. 333-162810, effective 
November  18,  2009  and  File  No.  333-41706,  effective  July 19,  2000)  and  on  Forms  S-8  (File  No.  333-195923,  effective  May  31, 
2014; File No. 333-167496, effective June 14, 2010; File No. 333-165303, effective March 8, 2010; File No. 333-152117, effective 
July 3, 2008; File No. 333-142449, effective April 30, 2007; File No. 333-82546, effective February 11, 2002; File No. 333-86169, 
effective August 30, 1999; and File No. 333-09289, effective July 31, 1996). 

Exhibit 23.1  

/s/ GRANT THORNTON LLP  

Minneapolis, Minnesota 
March 20, 2015 

59 

 
 
 
 
 
 
Exhibit 31.1 

CERTIFICATION PURSUANT TO 
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Dale E. Parker, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Image Sensing Systems, Inc.;  

2. 

Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a 
material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not 
misleading with respect to the period covered by this report;  

3. 

Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report;  

4. 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined 
in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being 
prepared;  

(b) 

Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

(c) 

Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this 
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered 
by this report based on such evaluation; and 

(d) 

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred 
during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. 

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or  persons 
performing the equivalent functions):  

(a) 

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over 
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and 
report financial information; and 

(b) 

Any fraud, whether or not material, that involves management or other employees who have a significant 

role in the registrant’s internal control over financial reporting. 

Date:  March 20, 2015 

/s/ Dale E. Parker 
Name:  Dale E. Parker 
Title:  Interim President and Interim Chief Executive Officer 

60 

 
 
 
 
 
Exhibit 31.2 

CERTIFICATION PURSUANT TO  
SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Dale E. Parker, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Image Sensing Systems, Inc.;  

2. 

Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a 
material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not 
misleading with respect to the period covered by this report;  

3. 

Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report;  

4. 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined 
in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated 
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being 
prepared;  

(b) 

Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

(c) 

Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this 
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered 
by this report based on such evaluation; and 

(d) 

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred 
during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has 
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. 

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or  persons 
performing the equivalent functions):  

(a) 

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over 
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and 
report financial information; and 

(b) 

Any fraud, whether or not material, that involves management or other employees who have a significant 

role in the registrant’s internal control over financial reporting. 

Date:  March 20, 2015 

/s/ Dale E. Parker 
Name:  Dale E. Parker 
Title:  Chief Financial Officer 

61 

 
 
 
 
 
CERTIFICATION PURSUANT TO 
18 U.S.C. §1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1 

In  connection  with  the  Annual  Report  on  Form  10-K  of  Image  Sensing  System,  Inc.  (the  “Company”)  for  the  fiscal  year 
ended December 31, 2014, as filed with the Securities and Exchange Commission (the “Report”), I, Dale E. Parker, President, Chief 
Executive Officer and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 
906 of the Sarbanes-Oxley Act of 2002, that: 

1. 

2. 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; 
and 

The information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of the Company. 

/s/ Dale E. Parker 
Dale E. Parker 
Interim President, Interim Chief Executive Officer and Chief Financial 
Officer  
March 20, 2015 

62 

 
 
 
 
 
 
 
Corporate Information

Directors and Officers

James W. Bracke*†‡
Chairman of the Board

Melissa Fisher*†‡
Director

Thomas G. Hudson*†‡
Director

Paul F. Lidsky*†‡
Director

Dale E. Parker
Director, Interim President, Interim Chief Executive Officer, 
Chief Financial Officer, Chief Operating Officer, Treasurer and 
Secretary

* Member of audit committee
† Member of compensation and stock option committee
‡ Member of nominating and corporate governance committee

Annual Shareholders’ Meeting
The annual meeting of the shareholders will be held on May 
14, 2015, at 9:00 am CDT at the Embassy Suites Minneapolis 
Airport, 7901 34th Avenue South, Bloomington, MN 55425.

Legal Counsel
Winthrop & Weinstine, P.A.

Independent Registered Public 
Accounting Firm
Grant Thornton LLP

Stock Transfer Agent
Continental Stock Transfer & Trust Company

Location
Corporate Headquarters
500 Spruce Tree Centre
1600 University Avenue West
St. Paul, Minnesota 55104-3825

A copy of the Company’s Form 10-K, filed with the Securities 
and Exchange Commission, may be obtained without charge 
upon written request to the Company.

A copy of this 2014 Annual Report to Shareholders can be 
obtained from our Web site: imagesensing.com 

Price Range for Common Stock

The Company’s common stock trades on The Nasdaq Capital Market tier of The Nasdaq Stock Market under the symbol ISNS.  
The table below presents the price range of the high and low trading prices for the Company’s common stock for each period 
indicated as reported by Nasdaq.

Quarter
First
Second
Third
Fourth

2014

2013

High
$ 5.99
 5.37
 9.94
 4.13

Low
$4.74 
 3.16
 2.10
1.89

High
$ 6.00
 7.70
 8.28
 7.39

Low
$4.29 
 4.62
 6.50
4.78

Image Sensing Systems, Inc.  1600 University Avenue West, Suite 500, St. Paul, Minnesota 55104
Phone +1.651.603.7700 Fax +1.651.305.6402   imagesensing.com