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Imperial Oil
Annual Report 2012

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FY2012 Annual Report · Imperial Oil
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I M P E R IA L   OI L   L I M I T E D 
2 0 1 2   SUM M A RY   A N N UA L   R E P ORT
Responsible Growth

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Imperial Oil Limited (Imperial)  
is one of Canada’s leading companies.  
It is a significant producer of crude oil  
and natural gas, Canada’s major 
petroleum refiner, a key petrochemical 
producer and a national marketer with 
coast-to-coast supply and retail networks.

Table of contents

2 0 1 2   Y E A R   I N   R EV I EW  

L E T T E R   T O   SHA R E HO L D E R S  

O P E R AT I N G   H IG H L IG H T S  

F I NA N C IA L   H IG H L IG H T S  

U P ST R E A M  

D OW N S T R E A M  

C H E M IC A L  

K E A R L   F E AT U R E  

S O LV E N T   T E C H N O L O G I E S   F E AT U R E  

F I NA N C IA L   SUM M A RY  

F R E QU E N T LY   U SE D   T E R M S  

I N F O R M AT IO N   F O R   I N V E ST O R S  

D I R E C T O R S   A N D   O F F IC E R S  

Imperial online

Imperial’s website provides services 
to investors, customers and other 
interested parties. The information  
for investors section offers a  
complete range of investor news, 
reports and presentations. The home 
page features regular share price 
updates from the Toronto Stock 
Exchange, as well as news highlights 
and easy links to a variety of other 
corporate information.
www.imperialoil.ca

Follow us on Twitter at  
twitter.com/imperialoil

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Forward-looking statements

Statements of future events or conditions in this report, including projections, targets, expectations, estimates, and business plans are forward-
looking statements. Actual future results, including demand growth and energy source mix; production growth and mix; project plans, dates, 
costs and capacities; production rates and resource recoveries; cost savings; product sales; financing sources; and capital and environmental 
expenditures could differ materially depending on a number of factors, such as changes in the price, supply of and demand for crude oil, natural 
gas, and petroleum and petrochemical products; political or regulatory events; project schedules; commercial negotiations; the receipt, in a timely 
manner, of regulatory and third-party approvals; unanticipated operational disruptions; unexpected technological developments; and other factors 
discussed in this report and Item 1A of Imperial’s most recent Form 10-K. Forward-looking statements are not guarantees of future performance 
and involve a number of risks and uncertainties, some that are similar to other oil and gas companies and some that are unique to Imperial. 
Imperial’s actual results may differ materially from those expressed or implied by its forward-looking statements and readers are cautioned  
}not to place undue reliance on them.

The term “project” as used in this report does not necessarily have the same meaning as under SEC Rule 13q-1 relating to government payment 
reporting. For example, a single project for purposes of the rule may encompass numerous properties, agreements, investments, developments, 
phases, work efforts, activities and components, each of which we may also informally describe as a “project.”

Reserves and contingent resource information presented in this report are an estimate of the company’s net interest after royalties at year-end 
2012, as determined by Imperial’s internal qualified reserves evaluator. Contingent resources are those quantities of petroleum considered to 
be potentially recoverable from known accumulations using established technology or technology under development, but are currently not 
considered to be commercially recoverable due to one or more contingencies. Contingencies on resources may include, but are not limited 
to, factors such as economic, legal, environmental, political and regulatory matters or a lack of markets. There is no certainty that it will be 
economically viable or technically feasible to produce any portion of the resource.

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2012 year in review

•  Responsible growth is the key to Imperial’s long-term  
success. Imperial is reducing environmental impact  
and lowering development costs through technology 
innovation and operational excellence.

• 

Imperial maintained its balance sheet flexibility at a time  
of record investments in company growth projects. 

•  All three of its businesses – Upstream, Downstream and 

Chemical – delivered excellent results, allowing the company  
to fund its unprecedented growth mostly with cash flow  
from operations. 

• 

The company continued to advance breakthrough research  
to reliably deliver affordable energy from the oil sands in  
a responsible manner. 

C A P I TA L   A N D   E X P L O R AT IO N 
E X P E N D I T U R E S
millions of dollars

N E T   E A R N I N G S 
millions of dollars

R E T U R N   O N   C A P I TA L 
E M P L OY E D   ( R O C E )
percent

6 000

4 000

2 000

0

4 000

3 000

2 000

1 000

0

50

25

0

08

09

10

11

12

08

09

10

11

12

08

09

10

11

12

Completed a $5.7 billion capital and 
exploration program focused on advancing 
major Upstream projects.

Imperial achieved its second highest 
earnings in 2012.

ROCE is a key measure of success in a long-
term capital intensive industry and Imperial 
continues to have a leading ROCE relative  
to its peers.

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01

2012 SUMMARY ANNUAL REPORTTo our shareholders

Outstanding results backed by a commitment  
to responsible growth

Imperial continues to deliver superior long-term shareholder value by leveraging its competitive advantages  
of disciplined investing, development of innovative technologies and operational excellence. These competitive 
advantages, combined with a commitment to responsible growth, position the company well to meet its plan 
of doubling Upstream production.

to grow, while maintaining 
financial flexibility to capture new 
opportunities when they arise.

In 2012, capital and exploration 
expenditures were $5.7 billion. 
We anticipate 2013 capital 
expenditures to be about $7 billion. 
Most of the current capital 
expenditures program has been  
for the Kearl oil sands project,  
the largest initiative the company 
has ever undertaken. The start-up 
of the initial phase is the first major 
milestone on our path to producing 
345,000 barrels per day of bitumen 
(245,000 barrels per day Imperial’s 
share) at Kearl. 

Although the capital cost of the 
initial development is higher 
than we had forecast when we 

Our ability to maintain a relentless 
focus on operational excellence 
and disciplined management of our 
integrated business has produced 
another year of outstanding results.

on average capital employed, 
considered the best measure of 
capital efficiency, was 23 percent, 
down from 25 percent in 2011 
despite continued large capital 

As always, the safety of our 
workforce and the public comes 
first. Our employees and 
contractors continued to deliver 
industry-leading safety results 
during 2012 through a period 
of increased activities. After 
disappointing safety results in 
2011, we achieved a best-ever 
2012 performance in a number  
of areas.

Second-highest earnings of 
$3.8 billion, up from last year’s 
$3.4 billion, were underpinned 
by best-ever Downstream 
and Chemical results. Return 

Indicative of our long-life oil sands assets, 
Kearl will be a major earnings contributor 
for decades.

expenditures. Cash flow from 
operations and asset sales was 
$4.9 billion. 

These strong results underscore 
the value of Imperial’s long-term, 
proven business approach of 
focusing on the business elements 
we can control and making 
disciplined investment decisions 

sanctioned the project in 2009, 
future phases of Kearl will be less 
capital intensive. Indicative of our 
long-life oil sands assets, Kearl will 
be a major earnings contributor 
for decades. The special feature 
article in this report (pages 14-19) 
provides more detail about this 
groundbreaking project and the 
people behind it.

02

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2012 SUMMARY ANNUAL REPORTIn the development of any energy resource,  
the goal must be to balance economic, social  
and environmental responsibilities.

sands. Today, no energy resource 
is perfect in this regard but we 
believe our development in 
Canada’s oil sands achieves a good 
balance of these responsibilities. 

Canada’s oil sands have the 
immense scale to provide energy 
resources for decades. They also 
represent compelling economic 
and social benefits for Canadians. 
The industry continues to use 
innovative technology to reduce 
the environmental impacts of oil 
sands development. As history 
demonstrates, we can and will  
do more.

Technology remains vital to 
meeting the challenge of 
responsible growth in Canada’s 
oil sands. Another feature story 
(pages 20-24) on the use of 
solvents in oil sands extraction 
expands on this drive to improve 
both the environmental performance 
and the economics of current 
and future developments. It also 
highlights Imperial’s position as a 
pioneer and the leading technology 
innovator in the oil sands. 

Imperial holds an extensive  
and attractive portfolio of future 
development opportunities with  
a proved and non-proved resource 
base of 16 billion oil-equivalent 
barrels. This includes holdings in 
the oil sands, unconventional areas 
of Cardium tight oil and Horn River 
natural gas, the Mackenzie Delta 
and the Beaufort Sea. 

Canada and Imperial are poised to 
contribute to meeting the world’s 
growing energy needs. Our 
capable and motivated workforce 
has always made our company 
great. Employees’ dedication 
continues to set us apart from 
industry competition, allowing 
us to offer rewarding careers 
and attract top talent and, as a 
result, generate superior returns 
for you, our shareholders. We 
are well positioned for a future of 
responsible and profitable growth.

Bruce March 
Chairman, President and CEO

The theme of our 2012 report is 
responsible growth, and it is the 
key to our long-term success. 
As conventional crude oil and 
natural gas production declines, 
we believe that in order to provide 
the affordable and reliable energy 
the world needs, investing in and 
developing Canada’s oil sands is  
a logical part of the answer. 

In the development of any energy 
resource, the goal must be to 
balance economic, social and 
environmental responsibilities. This  
is true for all energy sources – from 
renewable fuels to Canada’s oil 

R E S OU R C E   D EV E L O P M E N T 
BU I L D I N G   P R O DU C T IO N 
VO LUM E
thousands of oil-equivalent barrels per day  
before royalties

600

400

200

0

12

13

16

20

Imperial’s goal is to double production.

To be sanctioned

Under construction

Existing

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03

2012 SUMMARY ANNUAL REPORTOperating highlights

Focused on providing affordable, responsible energy

Management discipline

Responsible growth

Imperial’s focus on operational 
excellence resulted in industry-
leading safety and environmental 
performance, record Downstream 
and Chemical earnings, and 
sustained best-in-class reliability  
at Cold Lake. 

 • We continue to make progress 
toward “Nobody Gets Hurt.” In 
2012, there were no employee 
safety incidents that resulted 
in lost time.

 •

In 2012, more than 19,000 
workers new to the Kearl 
site received detailed safety 
orientation. We had only one 
contractor lost-time incident 
at Kearl. The lost-time incident 
rate was 0.01, which compares 
to an Alberta oil and gas 
industry average of about 0.50. 

 •

Spills and environmental 
compliance incidents have 
consistently improved and  
continue to be industry-leading.

 • Average daily production of 

crude oil, natural gas and  
natural gas liquids was 
282,000 barrels of oil 
equivalent per day before 
royalties. Cold Lake continued 
to operate with industry-
leading reliability, achieving 
a production rate of 
154,000 barrels per day.

Imperial’s four refineries 
processed 435,000 barrels 
per day of crude oil, achieving 
an 86 percent utilization rate. 
Petroleum product sales 
volumes were 445,000 barrels 
per day and gasoline sales 
averaged 221,000 barrels  
per day.

 •

04

 • By year-end, the construction 

of the initial development of 
the Kearl oil sands mining 
project was complete and 
start-up was underway.

 • Construction of the 

110,000-barrels-per-day Kearl 
expansion was advanced in 
2012, incorporating the design 
and experience from the initial 
development to lower cost and 
achieve a late 2015 start-up. 

 •

 •

 •

 •

The 40,000-barrels-per-day 
Cold Lake Nabiye expansion 
was 37 percent complete 
by year-end. This project is 
expected to be online by  
late 2014.

The Horn River pilot (50:50 
share with ExxonMobil 
Canada) started up in the 
third quarter of 2012, with 
production of 30 million cubic 
feet per day. Results over 
the next few years will be 
assessed to establish full-field 
production economics.

Imperial began preparing the 
regulatory applications for 
new in situ oil sands projects 
at Aspen (south of Kearl) and 
Cold Lake Grand Rapids. 

The Preliminary Information 
Package outlining potential 
Beaufort Sea exploration 
activities and environmental 
protection programs was 
shared with communities  
and stakeholders.

Industry-leading technologies

 •

Kearl includes the first 
commercial application of 
Imperial’s patented paraffinic 
froth treatment process, which 

will produce saleable bitumen 
without the need for an on site 
upgrader. The result will be 
increased reliability, reduced 
GHG emissions, and lower 
capital and operating costs.

 • Other promising oil sands 

technologies, such as solvent-
assisted steam-assisted 
gravity drainage, cyclical 
solvent process, non-aqueous 
extraction and liquid addition 
to steam to enhance recovery, 
are discussed on pages 20-24.

Future plans

 •

 •

 •

Imperial will be consolidating 
its Calgary offices into a 
new suburban campus-style 
complex, with completion 
expected by mid-2016. 
The state-of-the-art facility, 
designed to promote 
collaboration, will have the 
capacity to accommodate 
about 3,000 staff.

Imperial announced its 
intention to market the 
Dartmouth refinery and related 
supply terminals to prospective 
buyers. The marketing effort 
and evaluation of alternative 
options, such as conversion  
to a terminal, continues.  
A decision is expected by  
mid-2013.

Imperial acquired a 50-percent 
participating interest in Celtic 
Exploration Ltd. following 
the close of its acquisition 
by ExxonMobil Canada. This 
occurred by means of a sale  
of a 50-percent interest in 
Celtic’s assets and liabilities 
from ExxonMobil Canada to 
Imperial, which represents 
about a $1.6 billion investment 
by Imperial.

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2012 SUMMARY ANNUAL REPORTFinancial highlights

Superior long-term shareholder value

 •

Earnings of $3.8 billion or $4.42 per share, up from $3.4 billion  
or $3.95 per share in 2011.

 • Downstream and Chemical earnings of $1.9 billion were the  

highest on record, demonstrating the benefit of integration.

 •

Industry-leading return on capital employed of 23 percent,  
even with significant investments in assets under construction. 

 • Annual per share dividends paid increased for the 18th year  

in a row and totalled $398 million.

 • Capital and exploration expenditures of $5.7 billion were primarily 
targeted at advancing major growth projects. Expenditures in  
2013 are expected to be about $7 billion, including about $1.6 billion  
for the Celtic acquisition. 

 • Capital expenditures were primarily financed through internally 

generated funds. Debt as a percent of total capital was nine percent. 
Imperial maintained its AAA rating from Standard and Poor’s and 
remains the only Canadian industrial company with this rating.

 •

Imperial does not hedge the price of its production, use special-purpose 
financial instruments, or off-balance-sheet financing structures.

I N C OM E   P E R   SHA R E
dollars per share – diluted

6

4

2

0

08

09

10

11

12

Imperial’s ability to leverage its integrated 
business model improved earnings in 2012.

Financial highlights 
(millions of dollars) 

Operating revenues 
Net income 
Cash flow from operating activities and asset sales (a) 
Cash and cash equivalents at year-end 
Total debt at year-end 
Average capital employed (b) 
Capital and exploration expenditures 
Dividends paid 

2012 

2011 

2010 

2009 

2008 

31 053 
3 766 
4 906 
482 
1 647 
16 302 
5 683 
398 

30 474 
3 371 
4 803 
1 202 
1 207 
13 261 
4 066 
373 

24 946 
2 210 
3 351 
 267 
756 
10 791 
4 045 
356 

21 292 
1 579 
1 658 
513 
 140 
9 432 
2 438 
341 

31 240
3 878
4 535
1 974
143
8 684
1 363
330

(a)  The definition of cash flow from operating activities and asset sales can be found on page 31.
(b)  The definition of average capital employed can be found on page 30.

Key financial ratios 

Net income per share – diluted (dollars) (a) 
Return on average capital employed (percent) (b) 
Return on average shareholders’ equity (percent) (c) 
Annual shareholders’ return (percent) (d) 
Debt to capital (percent) (e) 
Dividends per share (dollars) 

2012 

2011 

2010 

2009 

2008 

4.42 
23.1 
25.4 
(4.8) 
9 
0.48 

3.95 
25.4 
27.5 
12.9 
9 
0.44 

2.59 
20.5 
21.4 
0.9 
7 
0.43 

1.84 
16.8 
17.1 
0.2 
2 
0.40 

4.36
44.7
45.7
(24.3)
2
0.38

(a)  Calculated by reference to the average number of shares outstanding, weighted monthly on page 29.
(b)  The definition of return on average capital employed can be found on page 30.
(c)  Net income divided by average shareholders’ equity on page 27.
(d)  Includes share appreciation and dividends.
(e)  Current and long-term portions of debt (page 27) and the company’s share of equity company debt, divided by debt and shareholders’ equity (page 27).

05

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2012 SUMMARY ANNUAL REPORT 
Strategies

•	 Maximize	profitability	of	existing	oil	and		

gas	production

•	

Identify	and	selectively	capture	the	highest-	
quality	exploration	opportunities

•	 Make	disciplined	investment	in	growth		
projects	that	deliver	superior	returns

•	 Maximize	resource	value	through	high-		

impact	technologies

Jamie Alliban is a heavy equipment operator at Kearl.

06

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2012 SUMMARY ANNUAL REPORTUpstream

Imperial’s fundamental Upstream strategies guide our 
exploration, development and production activities

Results and highlights

Resource base

Imperial’s Upstream business 
focus is on developing one of 
Canada’s leading oil and gas 
resource positions. The company’s 
goal is to double Upstream 
production volumes by 2020.

The Upstream business continued 
its superior operating performance 
in 2012, generating earnings of 
$1,888 million, cash flow from 
operating activities and asset  
sales of $2,772 million and a return  
on capital employed of 13 percent.

Total produced volume before 
royalty was 282,000 oil-equivalent  
barrels per day of oil and gas.

Upstream capital and exploration 
spending in 2012 totalled  
$5.5 billion, with planned increases 
to about $6.8 billion for 2013, 
largely for continued investment 
in growth projects and sustaining 
capital for Syncrude. The planned 
expenditures also include the 
Celtic acquisition at about 
$1.6 billion.

At a glance

Imperial’s total proved and non-
proved resource base is more than 
16 billion oil-equivalent barrels, or 
well over 100 years of production  
at current levels.

In 2012, proved reserves 
increases of 472 million barrels 
of oil equivalent more than offset 

production of 89 million barrels  
of oil equivalent in the year.   
The increases are primarily 
associated with the Nabiye project 
and increased development scope 
at Cold Lake. Proved reserves 
represent more than 40 years  
of current production rates.

P R O DU C T IO N   B Y   S OU R C E
thousands of oil-equivalent barrels per day  
before royalties

L IQU I D S / G A S   SP L I T
percent

400

300

200

100

0

100

75

50

25

0

08

09

10

11

12

08

09

10

11

12

Conventional, NGLs and Natural Gas

Liquids production predominates.

Syncrude

Cold Lake

Natural Gas

Oil

2012 

2011 

2010 

2009 

2008

Net income (millions of dollars) 
Cash flow from operating activities  
and asset sales (millions of dollars) 

Gross crude oil and NGL production (thousands of barrels a day) 
Gross natural gas production (millions of cubic feet a day) 
Average capital employed (millions of dollars) 
Return on average capital employed (percent) 
Capital and exploration expenditures (millions of dollars) 

1 888 

2 457 

1 764 

1 324 

2 923

2 772 
250 
192 
14 841 
12.7 
5 518 

3 503 
255 
254 
11 220 
21.9 
3 880 

2 529 
247 
280 
8 427 
20.9 
3 844 

997 
244 
295 
5 798 
22.8 
2 167 

3 712
256 
310 
4 526
64.6
1 110

07

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2012 SUMMARY ANNUAL REPORT 
As production from the mature 
conventional resources of the Western 
Canadian Sedimentary Basin declines, 
developing and advancing an inventory  
of major new projects will be key to  
adding reserves and production growth.

SIG N I F IC A N T   R E S OU R C E   BA SE
billions of oil-equivalent barrels – 2012

15

10

5

0

Conventional,
including
frontier

In situ
oil sands

Minable
oil sands

Net production

Proved reserves (a)

Non-proved resources (b)

•	 Significant resource base of more than 

16 billion oil-equivalent barrels.

•	 Proved reserves life index of greater  

than 40 years.

•	 Non-proved resources of 13 billion  

oil-equivalent barrels, of which more  
than 11 billion barrels are oil sands.

(a)  Reserves estimates based on SEC requirements. 

For reserves calculated under National Instrument 
51-101 (NI 51-101) requirements, please refer to the 
company’s filing of its NI 51-101 data on the System 
for Electronic Document Analysis and Retrieval 
(SEDAR) at www.sedar.com.

(b)  Pursuant to National Instrument 51-101 disclosure 

guidelines, and using Canadian Oil and Gas Evaluation 
Handbook definitions, Imperial’s non-proved resources 
contain both probable reserves and “contingent 
resource.” Such resources are an estimate of the 
company’s net interest after royalties at year-end 
2012, as determined by Imperial’s internal qualified 
reserves evaluator. Contingent resources are 
considered to be potentially recoverable from  
known accumulations using established technology  
or technology under development, but are currently 
not considered to be commercially recoverable due  
to one or more contingencies. Contingencies on 
resources may include, but are not limited to, factors 
such as economic, legal, environmental, political and  
regulatory matters or a lack of markets. There is no  
certainty that it will be economically viable or technically 
feasible to produce any portion of the resource.  

Oil sands

Imperial pioneered oil sands  
development, and holds a major 
position with more than 11 billion 
barrels of non-proved oil sands 
resource.

Cold Lake is Canada’s largest in 
situ oil sands operation, and in 
2012, annual production was an 
average 154,000 barrels per day 
before royalty, down from the 
record 160,000 barrels per day  
in 2011, largely because of the 
cyclic nature of production. 
Cumulative production is well  
over one billion barrels.

In 2012, Imperial advanced 
construction of the 40,000-barrels-
per-day Cold Lake Nabiye expansion.

The design includes a cogeneration  
plant to improve efficiency, reduce  
operating costs, and lower 
greenhouse gas emissions. 

Nabiye was 37 percent complete 
by year-end and the project is 
expected to be online by late 2014.

Syncrude is one of the world’s 
largest oil sands operations, with 
gross proved reserves of more 
than 2.5 billion barrels of synthetic 
crude oil. Imperial’s 25 percent 
share of Syncrude production 
in 2012 was 72,000 barrels per 
day of synthetic crude oil before 
royalty, which is equal to last 
year. The focus at Syncrude 
continues to be improving 

reliability and cost performance. 
Implementation of ExxonMobil’s 
global reliability system and other 
best practices continues. There 
has been measurable progress in 
some areas; however, the pace is 
slower than anticipated due to the 
complexity of the operation.

Kearl is the largest capital project 
in Imperial’s history and makes 
a substantial contribution to 
the Canadian economy, both 
provincially and federally. At an 
average of $80 per barrel of West 
Texas Intermediate, full-field 
royalty and taxes are expected  
to be $140 billion over the life  
of the development.

The Kearl project (71 percent 
Imperial, 29 percent ExxonMobil 
Canada) will add 345,000 barrels 
per day of bitumen supply 
when fully constructed and 
debottlenecked.

Imperial sanctioned the Kearl Initial 
Development in May 2009 when 
others suspended work, allowing 
the company to secure top tier 
contractors. 

The concept of “design one, 
build many” enables the Kearl 
expansion project to reuse the 
design and engineering from the 
initial development. The expansion 
will also use the same contractors, 
capturing the experience from the 
initial development and thereby 
reducing costs. The expansion 
will add 78,000 barrels per day 
(Imperial’s share) and is scheduled 
to start up in late 2015.

ExxonMobil’s major project 
expertise provided significant 
support to the construction and 
start-up of Kearl. Configuring 
the Kearl development so that 
installations of infrastructure in 

08

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2012 SUMMARY ANNUAL REPORTHorn River shale gas play in 
northeastern British Columbia. 
The Horn River pilot started up at 
its design rate of 30 million cubic 
feet per day. Pilot data will be used 
to evaluate full field development 
economics.

Northern opportunities

Imperial and its joint-venture 
partners are assessing the 
potential to conduct further 
exploration in the Beaufort Sea 
on licences that are held through 
2019 and 2020. 

In 2012, a Preliminary Information 
Package outlining potential future 
exploration activities on the 
licences was developed to share 
with communities and regulators 
in the Inuvialuit Settlement Region. 

As operator of the Mackenzie 
Gas project, Imperial continues 
to maintain the right-of-way 
agreements and permits required 
to develop Taglu and its three trillion 
cubic feet (gross) of natural gas. 

Imperial and ExxonMobil Canada 
(50:50 share) are assessing the 
440,000 net acres in the central 
Mackenzie Valley near Norman 
Wells, which were acquired in 2011.

In northeastern British Columbia and central Alberta, Imperial is safely and responsibly 
extracting oil and gas from shale and other tight formations.

the initial development could 
be efficiently used for future 
expansions is one example.

Unconventional oil and gas

During 2012, Imperial drilled 
16 tight oil wells on its existing 
operated land holdings in central 
Alberta. Production data from 
these wells will be used to 
evaluate further development.

In February 2013, Imperial 
acquired a 50-percent participating 
interest in Celtic Exploration 
Ltd. for about $1.6 billion from 
ExxonMobil Canada. Imperial’s 
share of the acquisition includes 

273,000 net acres in the Montney 
play, 52,000 net acres in the 
Duvernay shale and additional 
acreage in other areas of Alberta. 
This acquisition adds liquids-rich 
natural gas resources to Imperial’s 
unconventional portfolio. 

Over the past two years, Imperial 
and ExxonMobil Canada (50:50 
share) acquired 87,000 net acres 
in the liquids-rich Simonette area 
in Alberta, adjacent to the Celtic 
acreage. 

Imperial and ExxonMobil 
Canada (50:50 share) have 
about 340,000 net acres in the 

Net proved developed and undeveloped reserves (a) (b) (c) (f)

year ended 

Liquids (d) 
millions of barrels 

Natural Gas 
billions of cubic feet 

Synthetic oil 
(Syncrude) 

millions of barrels 

Bitumen 
(Cold Lake and Kearl) 
millions of barrels 

Total 
oil equivalent 
basis (e) 
millions of barrels

2008 
2009 
2010 
2011 
2012 

64 
63 
57 
55 
53 

593 
590 
576 
422 
488 

734 
691 
681 
653 
599 

1 437 
1 661 
1 715 
2 413 
2 841 

2 334
2 513
2 549
3 191
3 574

(a)  Net reserves are the company’s share of reserves after deducting the shares of mineral owners or governments or both. All reported reserves are located in Canada.
(b)  For reserves calculated under National Instrument 51-101 (NI 51-101) requirements, please refer to the company’s filing of its NI 51-101 data on the System for 

Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com.

(c)  Prior to 2009, synthetic oil and mined bitumen reserves were reported separately as mining reserves in the company’s Form 10-K.
(d)  Liquids include crude, condensate and natural gas liquids (NGLs).
(e)  Gas converted to oil equivalent at 6 million cubic feet per one thousand barrels.
(f)  Reserves were calculated based upon SEC’s pricing requirement.

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2012 SUMMARY ANNUAL REPORT 
 
 
 
 
 
 
 
 
Strategies

•	 Consistently	deliver	best-in-class	performance

•	 Provide	valued	and	high-quality	products	and	

services	to	our	customers

•	 Lead	industry	in	efficiency	and	effectiveness

•	 Make	disciplined	and	selective	investments		

for	advantaged	returns

The new Strathcona cat cracker regenerator cyclone 
assembly being lifted during the 2012 turnaround.

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2012 SUMMARY ANNUAL REPORTDownstream

Our consistent business strategies achieve  
a sustained competitive advantage

Imperial is the largest petroleum 
refiner in Canada with a significant 
share in all major petroleum 
product market sectors, including 
retail sales and finished lubricants. 

Imperial’s refinery system has 
competitive conversion capacity. 
This enables Imperial to take 
advantage of lower-valued  
crudes, increasing profitability. 

Results and highlights

Downstream earnings in 2012 
were a record $1,772 million,  
up from $884 million in 2011,  
due to our ability to capture  
strong mid-continent margins. 

Return on capital employed was 
63 percent, and cash flow from 
operating activities and asset sales 
of $2,040 million was generated.

Total refinery throughput of 
435,000 barrels per day was up 
from 2011, reflecting good product 
demand in Western and Central 
Canada, with continued weaker 
demand in Eastern Canada. 
Average refinery utilization  
was 86 percent. 

At a glance

Net income (millions of dollars) 
Cash flow from operating activities  
and asset sales (millions of dollars) 

Refinery throughput (thousands of barrels a day) 
Refinery utilization (percent) 
Net petroleum product sales (thousands of barrels a day)* 
Average capital employed (millions of dollars) 
Return on average capital employed (percent) 
Capital expenditures (millions of dollars) 

Record earnings in the 
Downstream highlight the value 
of Imperial’s integrated business 
model. Crude oil realizations in 
Western Canada were lower than 
in international markets because 
of limitations in North American 
pipeline capacity. This enabled 
Imperial’s refineries in Western 
and Central Canada to purchase 
lower-cost feedstock, which 

combined with strong operational 
performance, resulted in strong 
margins for refined products. 
These high-value products were 
efficiently marketed to customers 
through Imperial’s extensive 
terminals and marketing networks. 
During the year, the company also 
successfully completed its largest-
ever maintenance program at the 
Strathcona refinery.

A N N UA L   T H R OU G H P U T   – 
C OM PA N Y- OW N E D   O R   L E A SE D 
R E TA I L   SE RV IC E   STAT IO N S
millions of litres per site

R E F I N E RY   S O 2  A N D   
N O X  E M I S SIO N S
thousand tonnes

8

6

4

2

0

40

30

20

10

0

08

09

10

11

12

08

09

10

11

12

More than $150 million has been spent in 
the last five years to reduce air emissions.

SO2
NOx

2012 

2011 

2010 

2009 

2008 

1 772 

2 040 
435 
86 
445 
2 809 
63.1 
140 

884 

 442 

278 

 796 

1 378 
430 
85 
447 
3 041 
29.1 
166 

 896 
 444 
 88 
 442 
3 361 
13.2 
 184 

700 
413 
82 
409 
3 598 
7.7 
251 

539 
446
89
438
3 460 
23.0
232

*  Net petroleum product sales do not include sales under purchases/sales contracts with the same counterparty.

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2012 SUMMARY ANNUAL REPORT 
Imperial is one of the largest branded  
retail marketers in Canada. 

In anticipation of Kearl start-up,  
Downstream scientists and 
engineers worked to prepare 
Imperial refineries for Kearl 
processing with lab, pilot plant and 
commercial scale test runs. Kearl 
will produce more bitumen than  
is required by Imperial’s refineries, 
so these results will also support 
third-party marketing of Kearl 
volumes.

Markets for refined products in 
Canada are mature, and significant 
growth is not expected. Strong 
mid-continent margins are also 
not expected to persist long-term. 
In this environment, our strategy 
focuses on self-help initiatives 
that include targeting best-in-class 
performance; providing quality, 
valued products and services; 
ensuring safe, environmentally 
responsible operations; and 
exercising cost discipline.

Imperial marketed over 
445,000 barrels per day of 
refined petroleum products in 
2012, representing more than 
600 different products. The 
majority are sold under the Esso 
brand, with the exception of 

lubricant products that are sold 
under the Mobil brand. These 
products are marketed through 
the company’s nationwide service 
station network as well as through 
wholesale channels in Canada  
and as exports.

Imperial is one of the largest 
branded retail marketers in 
Canada. For several years, Imperial 
has been upgrading its retail 
network in major urban markets. 
This strategy provides customers 
with premium fuelling and car 
wash facilities, augmented by our 
On the Run brand convenience 
stores and supported by important 
brand partnerships, such as Tim 
Hortons and RBC Royal Bank.  
In 2012, Imperial enhanced the 
Aeroplan component of the retail 
loyalty program that rewards 
customers with a choice of Esso 
Extra points or Aeroplan miles. 
Imperial markets through 470 
company-owned retail sites with 

an average annual productivity of 
7.3 million litres and an additional 
1,300 sites owned and managed 
by branded wholesalers and their 
dealers.

In June, Imperial introduced 
a smartphone application that 
provides drivers with real-time 
maps, driving directions and 
information for all Esso-branded 
retail stations.

In 2012, Imperial continued a 
program to directly serve only its 
largest industrial and wholesale 
customers. It is replacing company- 
owned secondary distribution sites  
serving smaller customers with 
branded distributors. To date, about  
85 percent of this business has 
been converted with the program 
expected to be completed in 2013.

In 2012, Imperial furthered its 
transition to larger lubricant 
distributors with greater 
capabilities. As of year-end, 
70 percent of its Mobil-branded 
lubricants were being supplied 
through this network.

Capital investments in the 
Downstream totalled $140 million 
in 2012 and were focused on 
meeting regulatory requirements, 
improving reliability, increasing 
energy efficiency, feedstock 
flexibility and upgrading the 
retail network. Planned capital 
expenditures in 2013 will be about 
$200 million, focused on the same 
fundamental business drivers.

Trademarks: 
1  On the Run is a trademark of Exxon Mobil 

Corporation. Imperial Oil licensee.
2  Aeroplan is a registered trademark  

of Aeroplan Canada Inc.

3  RBC and Royal Bank are registered  
trademarks of Royal Bank of Canada.
4  Tim Hortons is a registered trademark  

of the TDL Marks Corporation.

On the Run convenience store and Tim Hortons featured at an Esso service station  
in Toronto.

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2012 SUMMARY ANNUAL REPORTChemical

Integration with the Downstream enables the 
Chemical business to be a cost and productivity leader

Progress continued on the 
infrastructure required to secure  
a long-term supply of ethane from 
the nearby Marcellus shale gas 
development. First deliveries of 
this cost-advantaged feedstock 
to the Sarnia chemical plant are 
expected around mid-year 2013.

Imperial is assessing an investment 
in the ethylene cracking unit at 
Sarnia to improve furnace yield 
and efficiency and strengthen 
our position to serve the industry 
demand.

Responsible Care®

Since	its	inception,	Imperial	has	
supported	Responsible	Care®,	
an	ethic	that	requires	companies	
to	follow	principles	that	govern	
the	safe	and	environmentally	
responsible	handling	of	
chemicals	throughout	their		
life	cycle.

Strategies

•	 Focus	on	businesses	that	capitalize	on	core	competencies

•	 Capture	benefits	of	integration	with	ExxonMobil	operations

•	 Consistently	deliver	best-in-class	performance

Disciplined execution of our 
long-term business strategies has 
translated into strong performance 
across the business cycle.

Imperial is one of Canada’s leading 
producers of chemical products 
with the largest market share in 
North America for polyethylene 
used in rotational moulding and  
the second-largest market share  
in injection moulding.

Results and highlights

Chemical earnings in 2012 were 
a record $165 million, up from 
$122 million in 2011, as a result 
of continuing margin strength 
and improved polyethylene 
volumes. Return on average 
capital employed was 63 percent, 
and cash flow from operating 
activities and asset sales totalled 
$127 million.

The Chemical business is cyclical.  
Margins were up in 2012, reflecting 
improving North American 
economic conditions and lower 
feedstock costs.

Total sales of petrochemical 
products were 1,044 thousand 
tonnes, compared with 
1,016 thousand tonnes in 2011. 

Record Chemical 
earnings of 
$165 million were 
achieved in 2012.

Imperial’s Chemical facilities are 
integrated with refining, which 
reduces costs, maximizes value, 
and enables the business to be  
a leader in cost and productivity.

At a glance

Net income (millions of dollars) 
Cash flow from operating activities 
and asset sales (millions of dollars) 

Chemical sales volumes (thousands of tonnes) 
Average capital employed (millions of dollars) 
Return on average capital employed (percent) 
Capital expenditures (millions of dollars) 

2012 

165 

127 
1 044 
262 
63.0 
4 

2011 

2010 

2009 

2008 

122 

 69 

46 

 100 

53 
1 016 
207 
58.9 
4 

 65 
989 
 165 
41.8 
 10 

67 
1 026 
169 
27.2 
15 

 183 
1 021
 199 
50.4
13

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2012 SUMMARY ANNUAL REPORT 
Kearl’s paraffinic froth treatment process being 
prepared for operations.

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2012 SUMMARY ANNUAL REPORTKearl feature

Kearl: Overcoming challenges with next  
generation thinking

Kearl, 70 kilometres north of Fort McMurray 
and jointly owned by Imperial (71 percent) 
and ExxonMobil Canada (29 percent), is 
one of Canada’s highest-quality oil sands 
deposits. It has an estimated 4.6 billion 
barrels of recoverable bitumen resource, 
which will help meet North America’s 
energy needs for the next 40 years.

“Every step along the way we 
needed to consider, how are 
we going to do things better at 
Kearl,” says Chris Allard, Kearl 
oil sands project executive. “We 
are really proud of what we have 
accomplished.”

In the following pages, four 
employees outline what sets 
this project apart from other oil 
sands operators and how some 
of the greatest challenges were 
overcome prior to start-up.

Answering the call for better 
environmental performance while 
meeting immense challenges of 
developing a megaproject in a 
remote location, Kearl’s start-up 
will make Imperial history.

Kearl is the largest project Imperial 
has undertaken in its 132-year 
life. Its size, capital and labour 
intensity, public scrutiny and 
remote location have proven  
to be worthy challenges. 

The Kearl project team had an 
enormous task to complete in 
readying the operation. To name a 
few items on their to-do list: hiring, 
training and ensuring the safety of 
a construction workforce of 5,000; 
supporting the development and 
competitiveness of local Aboriginal 
businesses; putting into practice 
technologies and innovations to 
reduce tailings production and 
accelerate reclamation; reducing 
greenhouse gas emissions; and 
using less water and energy. 
(See the graphic on the inside 
fold-out page, which illustrates 
how Imperial will improve the 
environmental performance  
of its operation through next 
generation thinking).

Kearl’s heavy equipment uses Mobil synthetic lubricant.

The start-up of Kearl heralds 
a major growth phase. In an 
Imperial context, it compares 
to some major historical events 
that made this company what 
it is today, like Leduc No. 1 or 
the development of our in situ 
operations at Cold Lake.

Chris Allard 
Kearl oil sands project executive

Q:  What sets Kearl apart from other oil sands operations?
A:  The start-up of Kearl heralds a major growth phase. In an Imperial context, it compares to some  

major historical events that made this company what it is today, like Leduc No. 1 or the development 
of our in situ operations at Cold Lake. 

Two things set us apart from other oil sands operators. First, we have taken a phased approach  
to construction, which is a tried and proven model that has worked for ExxonMobil globally.  
It keeps the initial phase manageable in size and complexity, and the learnings can be applied 
while we continue the investment.

Second, Kearl was designed with next generation technologies, building on decades of 
environmental advances. In 2016, after the start-up of the expansion project, we will be using  
a tailings thickener technology to avoid the accumulation of the mature fine tailings. At that  
time, we will be able to reclaim land at the tailings site by alternating layers of sand and thickened 
tailings returning the site to productive use sooner. Of course, what significantly distinguishes our  
project from those of our peers is our proprietary technology, paraffinic froth treatment. It removes  
bottom-of-the-barrel bitumen, impurities and solids in order to produce a product that does not 
require an upgrader and is compatible with other crudes that travel by pipeline. As a result of 
this technology, our life-cycle greenhouse gas footprint is reduced to a level about equal to other 
crudes refined in North America.

Q:  What were the main construction challenges?
A:  I would say there were three challenge areas that we overcame. The first was a result of 

unanticipated U.S. permit delays in moving construction components to site. We were able  
to safely and effectively implement construction re-sequencing in the order in which the plant 
components were designed. The second had to do with the scale and complexity of the task.  
We not only physically readied the site but also assembled and incorporated the people –  
our large operating organization – over the last couple of years. Finally, we faced challenges  
of location. We are remote from suppliers, which brings logistical challenges, and working 
through winter conditions proved to be extreme at times.

At first, it was overwhelming 
for some of the engineering, 
procurement and construction 
contract companies to meet 
our expectations. Now that 
they have seen the value in 
supporting local Aboriginal 
suppliers, it has led to some 
great success stories.

Susan Scott 
Aboriginal supplier development advisor with Kearl

Q:  How do you help ensure that Aboriginal businesses 

have an opportunity to participate in Kearl?

A:  My job for Kearl is about raising awareness of what local Aboriginal businesses offer and building 

capacity within our contractors to maximize opportunities for Aboriginal businesses. People often  
misunderstand my role. They think I am dictating who gets work, when, in fact, I facilitate opportunities.

In the very early stages, we looked at what opportunities were there and mapped out how Aboriginal  
businesses could get involved competitively. We put in place a contract process to maximize local 
opportunities and worked with our contractors to implement those processes. I’m often asked  
by contractors new to Kearl what our required percentage of local content is. We don’t have a set 
number. For capacity building to be a success, we have to leave room for creativity and growth.  
By the end of 2012, Kearl had spent more than $1 billion with local businesses and $220 million  
of that was spent with local Aboriginal businesses.

Our process and requirements are rigorous and regular training and support is key. Contract  
companies need to have a dedicated socio-economic coordinator. At first, it was overwhelming 
for some of the engineering, procurement and construction contract companies to meet our 
expectations. Now that they have seen the value in supporting local Aboriginal suppliers, 
it has led to some great success stories.

The basic contract procedure is to look locally, publicly post opportunities, and offer a competitive 
bid process. This expectation has created a more competitive environment for everyone involved.

It was also important to communicate to local businesses that they might not be working directly 
for Imperial but would still be working for Kearl. Now that we have established relationships, 
those relationships can grow in the next expansion phase. I think we have created something 
sustainable here. It’s been really positive.

ENG_foldout.indd   2

15

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2 0 1 2   SUM M A RY   A N N UA L   R E P O RT

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03-01-13   2:58 PM

 
 
 
 
 
 
We have been able to find 
the skilled people we need to 
run the operation from right 
here in Canada. We have hired 
the breadth – from oil sands, 
hard rock and coal miners to 
mine managers with extensive 
backgrounds. We have been  
able to attract the very best.

Gary Silgard 
Kearl operations manager

Q:  What challenges did you face in training the Kearl 
workforce and transitioning the project from 
construction to operations?

A:  Bringing this all together has been a collective, collaborative effort. It would not be doable  

without my team. In a short time, we have assembled a workforce with a wide range of 
backgrounds and we worked to provide the structure so that they can work well together.  
It is a momentous accomplishment. 

We have been really fortunate to have such an engaged staff. That has really helped to ingrain our 
workforce in Kearl’s culture, a culture grounded in safety, where people are eager to get to work 
and get the plant operational. Our excellent safety record is a testament to that commitment. 

Starting up an oil sands project isn’t like flipping a switch. The start-up process carries over a 
long period of time. In July of 2011, the completion of the river water intake system marked the 
first component at Kearl to be handed over from the project’s construction team to operations. 
Throughout last year, we conducted formal handovers as systems became ready. In fact, Kearl  
has been actively mining since last April.

Today, Kearl is a stable and sustainable business operation. We have relied on ExxonMobil 
systems for expertise and resources for start-up but we have also been able to find the skilled 
people we need to run the operation from right here in Canada. We have hired the breadth –  
from oil sands, hard rock and coal miners to mine managers with extensive backgrounds.  
We have been able to attract the very best. 

We also place a lot of emphasis on training. One program I am particularly proud of is a 
partnership we have with Women Building Futures. Imperial contributed $400,000 in support of 
training women to be heavy equipment operators. The first 12-week program began in February.

I think people are surprised to learn that about 97 percent of the suppliers, contractors and skilled 
personnel we have used in the initial development will go on to help with the expansion project. 
The value for the project is that they now have the experience, so that in the expansion phase, 
they won’t face the same learning curve.

18

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ENG_foldout.indd   1

Next Gen Oil Sands

The Kearl operation represents the next generation  
of oil sands mining. Innovations and technologies  
make Kearl’s environmental footprint materially  
smaller in comparison to competitors’ facilities. 

Water storage

By using an on-site water 
storage system, Kearl will be the 
first oil sands mine designed to 
completely stop drawing water 
from the Athabasca River during 
low winter flow periods and still 
maintain production. 

Top soil preservation 
and seed collection

Kearl is collecting seeds as 
well as removing and storing 
materials for future reclamation. 
Reclamation work includes 
native plants, selected in 
consultation with a local First 
Nations advisory group.

Ground-breaking technology*

Cogeneration*

Bitumen at Kearl is processed using a proprietary paraffinic 
froth treatment to create a product suitable for pipeline 
transport to market. As a result, Kearl will be the first oil 
sands mining operation that will not require an upgrader to 
make a saleable crude oil, meaning a significant reduction  
in energy use and greenhouse gas emissions per barrel. 

The operation plans to use energy-saving cogeneration to 
further reduce its greenhouse gas emissions. Cogeneration  
is an efficient method of capturing waste heat to produce 
steam and electricity at the same time.

Progressive reclamation

Rather than waiting until the end of 
mining operations, Kearl will reclaim 
land as it goes. 

Surface Soil
Overburden
Tailings
Shale and Limestone
mine direction

Surface Soil

Overburden
Ore

Tailings

By intercepting and treating tailings before they reach the tailings pond, the surface area of Kearl’s tailings pond will be significantly smaller. 
Technology helps the operation return the thickened material to mined-out areas, allowing the tailings pond to be reclaimed much earlier.

*   Petroleum products derived from bitumen from a project designed like Kearl – using a combination of paraffinic froth treatment and  
on-site cogeneration – will have about the same life-cycle greenhouse gas emissions as many crude oils refined in the United States.

03-01-13   2:58 PM

 
 
 
 
 
There is both a greenhouse  
gas emission and capital  
benefit to paraffinic froth 
treatment – that’s the very  
best of technology, when we  
get both an environmental  
and economic win.

Cindy Christopher  
Manager of environmental policy and planning

Q:  What are the top three environmental 
improvements we will see at Kearl?

A:  Our primary innovation at Kearl is the enhancement of paraffinic froth treatment, an improvement to  

an existing technology that our researchers developed. It preferentially separates out asphaltenes –  
which are carbon-intensive and carry the very fine solids remaining from the bitumen extraction 
process. These asphaltenes are returned back into the mine without further processing. It also means  
that the bitumen can be diluted and marketed as produced, without needing an upgrader nearby. 
Upgrading requires a significant amount of energy as well as a lot of expensive equipment, so 
there is both a greenhouse gas emission and capital benefit of this innovation – that’s the very 
best of technology, when we get both an environmental and an economic win. There is also 
another benefit. We expect we will have lower solvent emissions because of the type of solvent 
we’re using and our ability to recover and recycle it. These are significant benefits and I believe 
other operators are also looking at this technology for their future developments.

Another innovation is our ability to store water on-site and, if needed, stop drawing water from 
the Athabasca River to protect the aquatic ecosystem. Let me explain why this is important.  
The Athabasca River, which flows north, does not have the same demand stresses for water as 
some other rivers in Alberta – there are no large agricultural or city demands. However, it also 
has no hydroelectric power dams or other controls to regulate its flow. In the summer months, 
with ice and snow melting, the flows can be around 10 times as high as in the winter. So, we can 
collect and store water in the high flow seasons, which allows us to draw less water during the 
winter low flow times. We designed Kearl so that we could rely on our stored water to keep our 
operations running at full rate, while protecting the ecosystem. We are the first oil sands operation 
designed to do that. 

Finally, in later development phases, we plan to use cogeneration, the generation of electricity 
and steam in the same process. Using the heat that would otherwise be wasted is incredibly 
efficient. It reduces the amount of electricity Kearl will need to draw from the provincial grid to 
run its operations, and by decreasing our need to use Alberta’s coal-fired electricity, Kearl’s overall 
greenhouse gas emissions are lowered.

19

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2012 SUMMARY ANNUAL REPORT 
 
Justin Loman conducts research to find methods 
that can be employed to settle tailings faster.

20

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2012 SUMMARY ANNUAL REPORTSolvent technologies feature

The road to commercial production 

The road to commercial production is long 
but given the rigour behind the research, 
the promise these technologies hold to 
improve environmental and economic 
performance is certain.

“Before we spend $100 million  
on CSP or even $50 million on  
SA-SAGD to assess them in the  
field, we need to run a lot of tests 
in the lab,” says John Elliott, 
Imperial’s manager of oil sands 
recovery research. “Field piloting 
is a big step. It takes a lot of time,  
and a lot of money. With any project  
we undertake, we need to be sure 
it is worth the investment.”

Elliott works at Imperial’s 
Upstream research laboratory, 
which is widely recognized as 
one of the best facilities of its 
kind in the world for oil sands 
research. Every new technology 

that is developed at this centre 
in Calgary moves through the 
company’s systematic five-step 
research process. These research 
stages are proof of concept, refine 
the concept/technology, field 
pilot, commercial decision and 
refinement.

Each step along the way can take 
years to complete. In order to 
progress, the technology has had 
to receive a high grade at each 
stage. In the case of CSP, it took 
20 years to get to a field pilot, or 
Stage 3, and SA-SAGD required 
about half that time. 

Imperial has been researching and 
testing the use of solvents in oil 
sands operations for decades and 
now some of those technologies 
have reached pilot testing in the 
field. The road to commercial 
production is long, but given the 
rigour behind the research, the 
promise these technologies hold 
to improve environmental and 
economic performance is certain.

After years of extensive research, 
two technologies that could 
significantly improve recovery 
as well as reduce the energy 
and water required to produce 
oil from oil sands deposits must 
first complete multi-million dollar 
dress rehearsals to prove their 
commercial viability. One is called 
cyclic solvent process, or CSP, 
and the other is solvent-assisted 
steam-assisted gravity drainage 
or SA-SAGD. The CSP field 
pilot facility is currently under 
construction, with solvent injection 
expected to start by year-end; 
the SA-SAGD field pilot began 
production in late 2010. 

COSIA

In	2012,	Imperial	joined	13 other	
companies	to	form	an	industry	
consortium	called	Canada’s	
Oil	Sands	Innovation	Alliance	
(COSIA),	with	the	objective	of	
accelerating	the	environmental	
performance	of	oil	sands	
development.

John Elliott, manager of oil sands recovery research at Imperial.

21

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2012 SUMMARY ANNUAL REPORTpotential in perspective, one billion 
barrels of bitumen are roughly 
equal to the total amount of oil 
that has been produced at Cold 
Lake since commercial production 
began more than 25 years ago.

These technologies began with a 
good idea. The “proof of concept” 
stage starts at a small scale in 
order to determine whether the 
project might work. The project 
at this stage is refined until it is 
ready to be tested as a physical 
model. As part of this refinement, 
the research centre employs 
ExxonMobil’s proprietary software, 
EMpower, to create mathematical 
reservoir simulations based on 
physics that test the design, 
to better understand what will 
happen in the reservoir.

“Imperial tends to spend more 
time in Stages 1 and 2 than our 
peers,” says Elliott. “We also  
tend not to talk publicly about  
our technology development  
until we have thought about all  
the permutations. It is not a failure 
if you know why the process  
didn’t work. A successful pilot 
is when you understand what 
happened and why, and you  
know how to retool.”

Giovanna Stea in the non-aqueous extraction lab testing a method to produce dry tailings.

in deposits that don’t lend 
themselves to traditional  
steam methods.”

At its Cold Lake leases alone, the 
company estimates that there are 
about one billion barrels of bitumen 
in deposits that are not thick 
enough or not saturated enough 
with bitumen to be produced 
economically using the existing 
steam stimulation method. Solvent 
technologies could bring these 
marginal resources within reach of 
commercial production. To put that 

Stage 1 – Proof of concept

In Stage 1, Imperial’s researchers 
first determine whether the project 
is a fit for the business. “We 
don’t do research for the sake of 
research,” says Elliott. “We need 
to know up front, is this what we 
will need in 20 years?”

Both technologies received the 
thumbs-up not only because they  
promise to improve bitumen 
uptake but because they also hold 
significant environmental benefits. 
SA-SAGD could improve bitumen 
recovery in existing SAGD wells 
as well as reduce greenhouse 
gas emissions. In the case of CSP, 
where solvents replace steam  
to produce bitumen, the potential 
benefits are considered game 
changing.

“CSP eliminates the need for large 
amounts of energy and water, and 
almost eliminates greenhouse gas  
emissions,” says Elliott. “It also 
allows us to recover bitumen 

22

Non-aqueous extraction

Non-aqueous	extraction,	considered	a	step-change	technology,	is	a	recovery	
process	developed	by	Imperial	and	ExxonMobil	that	can	be	used	in	future	oil	
sands	mining	operations.	The	patent-pending	technology	is	in	development	
at	the	early	days	of	Stage 2.	It	promises	to	reduce	overall	water	use	in	the	
extraction	process	by	more	than	90 percent.	With	NAE,	dry	stackable	tailings	
will	be	produced,	resulting	in	faster	reclamation	and	the	elimination	of	wet	
tailings	ponds.

IMP_ENG_Book.indd   22

03-04-13   8:42 AM

2012 SUMMARY ANNUAL REPORTStage 2 –  
Refining the concept

Stage 2, the “refine the concept” 
stage, is when the company can 
identify whether the technology 
is robust enough for a field pilot. 
Throughout this stage, researchers 
look to better understand fluid 
behaviour at various reservoir 
conditions, assess the strengths 
and weaknesses of the process 
(by completing a reservoir 
simulation), as well as refine and 
enhance the operation strategy. 
A model is then developed 
for testing in Imperial’s large 
pressure vessel, or Physical Model 
Experiment Unit, which simulates 
field conditions at 1/100th of the 
size of an actual reservoir. 

Tiny glass beads that act as the 
sand found at the site are used 
to fill the vessel. Glass beads 
are used because they provide 
better control for permeability 

and porosity and, as a result, 
are the best material to produce 
repeatable results. The beads 
are flooded with water and 
then meticulously treated with 
the exact amount of produced 
bitumen from the operation area 
to replicate field conditions. The 
box within the pressure vessel 
also simulates temperature and 
pressure of the reservoir.

“Other companies use models 
too,” explains Elliott, “but they 
typically tend to be small. Ours 
is huge by comparison and for 
good reason. It is scaled to match 
the field. Starting with a large-
scale model gives more accurate 
results when you scale up. 
There are still some differences 
in terms of permeability in the 
model compared to the site, but 
mathematically, we have figured  
it out and directionally we know 
we are correct at this stage.”

Stage 3 – Field pilot

At Stage 3, the field pilot stage, 
the company tests whether what 
happened in the lab will really 
happen in the field. In the instance 
of SA-SAGD, the results to date 
from the pilot plant have been 
impressive. They have shown a 
significant increase in bitumen 
recovery accompanied by a 
much lower use of energy and 
greenhouse gas emissions.

Both CSP and SA-SAGD are being 
tested in Cold Lake but their 
commercial applications are also 
intended for other areas of Alberta. 
In the case of CSP, its initial 
application is intended for an area 
of the Cold Lake lease with lower 
oil saturation that would not be 
commercial using existing thermal 
methods. Future applications of 
CSP could be in regions of the 
Athabasca oil sands near Fort 
McMurray. SA-SAGD, on the other 

Ernesto Dela Rosa completes SA-SAGD modelling work in the physical model experiment unit at the Calgary Research Centre.

IMP_ENG_Book.indd   23

03-04-13   8:42 AM

23

2012 SUMMARY ANNUAL REPORThand, is planned for a new SAGD 
operating area in the Athabasca  
or Cold Lake regions.

So the pilot results, even in this 
stage, require further fine tuning. 
The Cold Lake pilot data not only 
needs to match the simulation 
data from the lab but also has 
to be able to forecast how the 
technology will work under 
different field conditions.

“It really brings us back to why 
that Stage 2 is so important,” says 
Elliott. “Commercial opportunities 
are based on an understanding of 
how the process is expected to 
work in the field, from extensive 
simulation and physical model 
testing, so it’s really important that 
we get it right at the start.”

Stages 4 and 5 – Commercial 
decision and refinement

Stage 3 results determine whether 
a technology has commercial 
application. Stage 4 is commercial 
deployment. This is where the 
company uses the technology on 
a commercial scale to produce oil 
more economically. SA-SAGD is 

The patented LASER technology is in commercial use at Imperial’s Cold Lake operation.

about one year away from passing 
into Stage 4; CSP is about four 
years away.

pioneered and has been using  
at Cold Lake for more than 
25 years.

Finally, in Stage 5, the company 
builds on past success and 
looks to refine the technology 
further, whether that means 
making it work better, improving 
bitumen recovery or reducing 
environmental impacts. In fact, 
the company is still perfecting 
the cyclic steam process that it 

Through its continuous 
improvement and research, 
Imperial’s “dress rehearsal” 
could show that its new solvent 
technologies can bring even fields 
once considered marginal resources 
to commercial production in a more 
environmentally friendly way. 

LASER

After	more	than	a	decade	of	research	and	field	trials,	the	company	has	begun	large-scale	bitumen	production	using		
a	new	technology	called	LASER	(liquid	addition	to	steam	to	enhance	recovery).	LASER,	patented	in	2005	and	currently		
in	use	at	Cold	Lake	to	improve	recovery	in	late	life	wells,	is	in	Stage 4	development.

LASER	involves	injecting	a	small	amount	of	gas	condensate	(the	same	material	that	is	added	to	bitumen	so	it	can		
be	shipped	by	pipeline)	along	with	steam	into	wells	that	have	already	been	through	several	cycles	of	steam	injection.
Adding	solvent	to	the	steam	increases	the	amount	of	oil	that	can	be	produced	per	unit	of	injected	steam,	while	reducing	
greenhouse	gas	emissions	by	more	than	25 percent.

24

IMP_ENG_Book.indd   24

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2012 SUMMARY ANNUAL REPORT	
Financial summary

Report of independent registered 
public accounting firm

To the Shareholders  
of Imperial Oil Limited:

We have audited, in accordance  
with the standards of the Public 
Company Accounting Oversight Board 
(United States), the consolidated 
balance sheets of Imperial Oil  
Limited as of December 31, 2012  
and December 31, 2011, and the  
related consolidated statements  
of income, comprehensive income, 
shareholders’ equity and cash flows 
for each of the three years in the 
period ended December 31, 2012 
(not presented herein) appearing in 
Appendix A to the Management Proxy 
Circular for the 2013 annual meeting 
of shareholders of the Company;  
and in our report dated February 26, 
2013, we expressed an unqualified 
opinion on those consolidated  
financial statements.

In our opinion, the information set 
forth in the accompanying condensed 
consolidated financial statements 
(pages 25 to 28) is fairly stated, in  
all material respects, in relation to the 
consolidated financial statements from 
which it has been derived.

PricewaterhouseCoopers LLP 
Chartered Accountants 
Calgary, Alberta, Canada 
February 26, 2013

Summary of accounting policies and practices

The company’s accounting and financial reporting fairly reflect its straightforward 
business model involving the extracting, refining and marketing of hydrocarbons 
and hydrocarbon-based products. The summary financial statements have been 
prepared in accordance with generally accepted accounting principles of the 
United States of America (GAAP). GAAP requires management to make estimates 
and judgments that affect the reported amounts of assets, liabilities, revenues and 
expenses and the disclosure of contingent assets and liabilities. All amounts are  
in Canadian dollars unless otherwise indicated.

The summary financial statements include the accounts of Imperial Oil Limited 
and its subsidiaries. Intercompany accounts and transactions are eliminated. 
Subsidiaries include those companies in which Imperial has both an equity 
interest and the continuing ability to unilaterally determine strategic, operating, 
investing and financing policies. The consolidated financial statements also include 
the company’s share of the undivided interest in certain upstream assets and 
liabilities, including its 25 percent interest in the Syncrude joint venture and its 
70.96 percent interest in the Kearl project.

Revenues associated with sales of crude oil, natural gas, petroleum and chemical 
products are recognized when the products are delivered and title passes to  
the customer.

Inventories of crude oil, products and merchandise are carried at the lower of current 
market value or cost (generally determined under the last-in, first-out method – LIFO).

The company does not use financing structures for the purpose of altering 
accounting outcomes or removing debt from the balance sheet. The company 
does not use derivative instruments to speculate on the future direction of 
currency or commodity prices.

The company’s exploration and production activities are accounted for under the 
“successful efforts” method. Depreciation, depletion and amortization are primarily 
determined under either the unit-of-production method or the straight-line method. 
Unit-of-production rates are based on the amount of proved developed reserves of 
oil and gas that are estimated to be recoverable from existing facilities. The straight-
line method is based on estimated asset service life.

The company incurs retirement obligations for certain assets at the time they 
are installed. The fair values of these obligations are recorded as liabilities on a 
discounted basis and are accreted over time for the change in their present value. 
The costs associated with these liabilities are capitalized as part of the related assets 
and depreciated. Liabilities for environmental costs are recorded when it is probable 
that obligations have been incurred and the amounts can be reasonably estimated.

The company recognizes the underfunded or overfunded status of defined benefit 
pension and other post-retirement plans as a liability or asset in the balance sheet 
with the offset in shareholders’ equity, net of deferred taxes.

A variety of claims have been made against Imperial Oil and certain of its consolidated  
subsidiaries in a number of pending lawsuits and tax disputes. For further information 
on tax contingencies and litigation, see Notes 3 and 9 to the Consolidated Financial 
Statements in Appendix A of Imperial Oil’s 2013 Management Proxy Circular.

The company awards share-based compensation to employees in the form of 
restricted stock units. Compensation expense is measured each reporting period 
based on the company’s current stock price and is recorded in the consolidated 
statement of income over the requisite service period of each award.

Further information on the company’s accounting policies and practices can be 
found in Appendix A of Imperial Oil’s 2013 Management Proxy Circular (Critical 
accounting estimates and note 1 to the consolidated financial statements).

25

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2012 SUMMARY ANNUAL REPORTSummary statement of income (U.S. GAAP)
millions of Canadian dollars

For the years ended December 31 

2012 

2011 

2010

Revenues and other income
Operating revenues (a)(b) 
Investment and other income 
Total revenues and other income 

Expenses
Exploration 
Purchases of crude oil and products (c) 
Production and manufacturing (d) 
Selling and general 
Federal excise tax (a) 
Depreciation and depletion 
Financing costs 
Total expenses 

Income before income taxes 

Income taxes 

Net income 

Per-share information (Canadian dollars)
Net income per common share – basic 
Net income per common share – diluted 
Dividends 

31 053 
135 
31 188 

83 
18 476 
4 457 
1 081 
1 338 
761 
(1) 
26 195 

4 993 

1 227 

3 766 

4.44 
4.42 
0.48 

30 474 
240 
30 714 

92 
18 847 
4 114 
1 168 
1 320 
764 
3 
26 308 

4 406 

1 035 

3 371 

3.98 
3.95 
0.44 

24 946
146
25 092

191
14 811
3 996
1 070
1 316
747
7
22 138

2 954

744

2 210

2.61
2.59
0.43

(a)  Operating revenues include federal excise tax of $1 338 million (2011 – $1 320 million, 2010 – $1 316 million).
(b)  Operating revenues include amounts from related parties of $2 907 million (2011 – $2 818 million, 2010 – $2 250 million).
(c)  Purchases of crude oil and products include amounts from related parties of $3 033 million (2011 – $3 636 million, 2010 – $2 828 million).
(d)  Production and manufacturing expenses include amounts to related parties of $241 million (2011 – $217 million, 2010 – $233 million).

The information in the Summary Statement of Income (for 2010 to 2012), the Summary Balance Sheet (for 2011 and 2012), and 
the Summary Statement of Cash Flows (for 2010 to 2012), shown on pages 26 through 28, corresponds to the information in the 
Consolidated Statement of Income, Consolidated Balance Sheet, and the Consolidated Statement of Cash Flows in the consolidated 
financial statements of Imperial Oil’s 2013 Management Proxy Circular. For complete consolidated financial statements, including 
notes, please refer to Appendix A of Imperial Oil’s 2013 Management Proxy Circular. See also Management’s Discussion and Analysis  
of Financial Condition and Results of Operations and other information in Appendix A of the 2013 Management Proxy Circular.

26

IMP_ENG_Book.indd   26

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2012 SUMMARY ANNUAL REPORTSummary balance sheet (U.S. GAAP)
millions of Canadian dollars

At December 31 

2012 

2011

Assets
Current assets
  Cash 
  Accounts receivable, less estimated doubtful amounts 

Inventories of crude oil and products 
  Materials, supplies and prepaid expenses 
  Deferred income tax assets 

Total current assets 
Long-term receivables, investments and other long-term assets 
Property, plant and equipment, less accumulated depreciation and depletion 
Goodwill 
Other intangible assets, net 
Total assets 

Liabilities
Current liabilities
  Notes and loans payable 
  Accounts payable and accrued liabilities (a) 

Income taxes payable 

Total current liabilities 
Long-term debt (b) 
Other long-term obligations 
Deferred income tax liabilities 
Total liabilities 

Commitments and contingent liabilities

Shareholders’ equity
Common shares at stated value (c) 
Earnings reinvested 
Accumulated other comprehensive income 
Total shareholders’ equity 

Total liabilities and shareholders’ equity 

482 
1 976 
827 
280 
527 
4 092 
1 090 
23 922 
204 
56 
29 364 

472 
4 249 
1 184 
5 905 
1 175 
3 983 
1 924 
12 987 

1 566 
17 266 
(2 455) 
16 377 

29 364 

1 202
2 290
762
239
590

5 083
920
19 162
204
60
25 429

364
4 317
1 268

5 949
843
3 876
1 440
12 108

1 528
14 031
(2 238)
13 321

25 429

(a)  Accounts payable and accrued liabilities include amounts receivable from related parties of $9 million (2011 – amounts payable of $215 million).
(b)  Long-term debt includes amounts to related parties of $1 040 million (2011 – $820 million).
(c)  Number of common shares outstanding was 848 million (2011 – 848 million).

The information in the Summary Statement of Income (for 2010 to 2012), the Summary Balance Sheet (for 2011 and 2012), and 
the Summary Statement of Cash Flows (for 2010 to 2012), shown on pages 26 through 28, corresponds to the information in the 
Consolidated Statement of Income, Consolidated Balance Sheet, and the Consolidated Statement of Cash Flows in the consolidated 
financial statements of Imperial Oil’s 2013 Management Proxy Circular. For complete consolidated financial statements, including 
notes, please refer to Appendix A of Imperial Oil’s 2013 Management Proxy Circular. See also Management’s Discussion and Analysis  
of Financial Condition and Results of Operations and other information in Appendix A of the 2013 Management Proxy Circular.

IMP_ENG_Book.indd   27

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27

2012 SUMMARY ANNUAL REPORT 
 
Summary statement of cash flows (U.S. GAAP)
millions of Canadian dollars 

inflow (outflow)

For the years ended December 31 

Operating activities
Net income 
Adjustments for non-cash items:
  Depreciation and depletion 
(Gain)/loss on asset sales 

  Deferred income taxes and other 
Changes in operating assets and liabilities:
  Accounts receivable 

Inventories, materials, supplies and prepaid expenses 
Income taxes payable 

  Accounts payable and accrued liabilities 
  All other items – net (a) 
Cash flows from operating activities 

Investing activities
Additions to property, plant and equipment 
Proceeds from asset sales 
Repayment of loan from equity company 
Cash flows from (used in) investing activities 

Financing activities
Short-term debt – net 
Long-term debt issued 
Reduction in capitalized lease obligations 
Issuance of common shares under stock option plan 
Common shares purchased 
Dividends paid 
Cash flows from (used in) financing activities 

Increase (decrease) in cash 
Cash at beginning of year 
Cash at end of year (b) 

2012 

2011 

2010

3 766 

3 371 

2 210

761 
(94) 
619 

300 
(106) 
(84) 
(67) 
(415) 
4 680 

(5 478) 
226 
14 
(5 238) 

105 
220 
(4) 
43 
(128) 
(398) 
(162) 

(720) 
1 202 
482 

764 
(197) 
71 

(302) 
(228) 
390 
846 
(226) 
4 489 

(3 919) 
314 
12 
(3 593) 

135 
320 
(3) 
19 
(59) 
(373) 
39 

935 
267 
1 202 

747
(95)
152

(289)
38
30
651
(237)
3 207

(3 856)
144
3
(3 709)

120
500
(3)
3
(8)
(356)
256

(246)
513
267

(a)  Includes contribution to registered pension plans of $594 million (2011 – $361 million, 2010 – $421 million).
(b)  Cash is composed of cash in bank and cash equivalents at cost. Cash equivalents are all highly liquid securities with maturity of three months or less when purchased.

The information in the Summary Statement of Income (for 2010 to 2012), the Summary Balance Sheet (for 2011 and 2012), and 
the Summary Statement of Cash Flows (for 2010 to 2012), shown on pages 26 through 28, corresponds to the information in the 
Consolidated Statement of Income, Consolidated Balance Sheet, and the Consolidated Statement of Cash Flows in the consolidated 
financial statements of Imperial Oil’s 2013 Management Proxy Circular. For complete consolidated financial statements, including 
notes, please refer to Appendix A of Imperial Oil’s 2013 Management Proxy Circular. See also Management’s Discussion and Analysis  
of Financial Condition and Results of Operations and other information in Appendix A of the 2013 Management Proxy Circular.

28

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2012 SUMMARY ANNUAL REPORT 
 
 
Share ownership, trading and performance

Share ownership
Average number outstanding, weighted monthly (thousands) 
Number of shares outstanding at December 31 (thousands) 
Shares held in Canada at December 31 (percent) 
Number of registered shareholders at December 31 (a) 
Number of shareholders registered in Canada 

Shares traded (thousands) 

Share prices (dollars) (b)
Toronto Stock Exchange
High 
Low 
Close at December 31 

NYSE MKT (U.S. dollars)
High 
Low 
Close at December 31 

Net income per share (dollars)
– basic 
– diluted 

Price ratios at December 31
Share price to net earnings (c) 

Dividends declared (d)
Total (millions of dollars) 
Per share (dollars) 

2012 

2011 

2010 

2009 

2008

847 735 
847 599 
10.7 
12 485 
11 107 

847 659 
847 599 
10.8 
12 736 
11 304 

847 609 
847 599 
10.8 
12 909 
11 430 

849 760 
847 599 
10.8 
13 157 
11 621 

882 604
859 402
11.1
13 206
11 620

227 717 

317 857 

212 188 

318 055 

477 574

49.26 
39.77 
42.73 

50.00 
38.16 
43.00 

4.44 
4.42 

54.00 
34.15 
45.39 

55.63 
32.18 
44.48 

43.50 
36.95 
40.58 

43.54 
35.18 
40.52 

49.11 
35.95 
40.66 

43.13 
28.44 
38.66 

62.54
28.79
40.99

63.08
23.84
33.72

3.98 
3.95 

2.61 
2.59 

1.86 
1.84 

4.39
4.36

9.7 

11.5 

15.7 

22.1 

9.4

408 
0.48 

373 
0.44 

364 
0.43 

340 
0.40 

334
0.38

(a)  Exxon Mobil Corporation owns 69.6 percent of Imperial’s shares.
(b)  Imperial’s shares are listed on the Toronto Stock Exchange. The company’s shares also trade in the United States of America on the NYSE MKT LLC.  

Imperial has unlisted privileges on the NYSE MKT LLC, a subsidiary of NYSE Euronext. The symbol on these exchanges for Imperial’s common shares  
is IMO. Share prices were obtained from stock exchange records. U.S. dollar share price presented is based on consolidated U.S. market data.

(c)  Closing share price at December 31 at the Toronto Stock Exchange, divided by net income per share – diluted.
(d)  The fourth quarter dividend is paid on January 1 of the succeeding year.

Workforce

2012 

2011 

2010 

2009 

2008

5 263 

5 083 

5 148 

5 125 

4 938

Career employees are defined as executive, management, professional, technical, wage and administrative employees who work  
full-time or part-time for the corporation and are covered by the corporation’s benefit plans and programs.

IMP_ENG_Book.indd   29

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29

2012 SUMMARY ANNUAL REPORT 
 
 
 
Frequently used terms

Listed below are definitions of several of Imperial’s key business and financial performance measures.  
The definitions are provided to facilitate understanding of the terms and how they are calculated.

Capital employed

Capital employed is a measure of net investment. When viewed from the perspective of how capital is used 
by the business, it includes the company’s property, plant and equipment and other assets, less liabilities, 
excluding both short-term and long-term debt. When viewed from the perspective of the sources of capital 
employed in total for the company, it includes total debt and equity. Both of these views include the company’s 
share of amounts applicable to equity companies, which the company believes should be included to provide  
a more comprehensive measurement of capital employed.

millions of dollars 

2012 

2011 

2010 

2009 

2008

Business uses: asset and liability perspective
Total assets 
Less:  total current liabilities excluding notes  

and loans payable 
total long-term liabilities excluding long-term debt 

Add:  Imperial’s share of equity company debt 

Total capital employed 

Total company sources: debt and equity perspective
Notes and loans payable 
Long-term debt 
Shareholders’ equity 
Add:  Imperial’s share of equity company debt 

Total capital employed 

29 364 

25 429 

20 580 

17 473 

17 035

(5 433) 
(5 907) 
24 
18 048 

(5 585) 
(5 316) 
28 

(4 348) 
(4 299) 
33 

14 556 

11 966 

(3 659) 
(4 235) 
36 

9 615 

(4 084)
(3 743)
40

9 248

472 
1 175 
16 377 
24 
18 048 

364 
843 
13 321 
28 

14 556 

229 
527 
11 177 
33 

11 966 

109 
31 
9 439 
36 

9 615 

109
34
9 065
40

9 248

Return on average capital employed (ROCE)

ROCE is a financial performance ratio. From the perspective of the business segments, ROCE is annual 
business-segment net income divided by average business-segment capital employed (an average of the 
beginning- and end-of-year amounts). Segment net income includes Imperial’s share of segment net income  
of equity companies, consistent with the definition used for capital employed, and excludes the cost of 
financing. The company’s total ROCE is net income excluding the after-tax cost of financing divided by total 
average capital employed. The company has consistently applied its ROCE definition for many years and views 
it as the best measure of historical capital productivity in a capital-intensive, long-term industry to both evaluate 
management’s performance and demonstrate to shareholders that capital has been used wisely over the  
long term. Additional measures, which are more cash flow based, are used to make investment decisions.

millions of dollars 

2012 

2011 

2010 

2009 

2008

Net income 
Financing costs (after tax), including Imperial’s  

share of equity companies 

Net income excluding financing costs 

Average capital employed 

Return on average capital employed (percent) 

3 766 

3 371 

2 210 

1 579 

3 878

1 
3 767 
16 302 
23.1 

1 

2 

3 372 

2 212 

13 261 

10 791 

25.4 

20.5 

2 

1 581 

9 432 

16.8 

2

3 880

8 684

44.7

30

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2012 SUMMARY ANNUAL REPORT 
 
 
Cash flow from operating activities and asset sales

Cash flow from operating activities and asset sales is the sum of the net cash provided by operating activities 
and proceeds from asset sales reported in the consolidated statement of cash flows. This cash flow reflects the 
total sources of cash both from operating the company’s assets and from the divesting of assets. The company 
employs a long-standing and regular disciplined review process to ensure that all assets are contributing to the 
company’s strategic objectives. Assets are divested when they no longer meet these objectives or are worth 
considerably more to others. Because of the regular nature of this activity, the company believes it is useful for 
investors to consider sales proceeds together with cash provided by operating activities when evaluating cash 
available for investment in the business and financing activities, including shareholder distributions.

millions of dollars 

2012 

2011 

2010 

2009 

2008

Cash flows from operating activities 
Proceeds from asset sales 

Total cash flows from operating activities and asset sales 

4 680 
226 
4 906 

4 489 
314 

4 803 

3 207 
144 

3 351 

1 591 
67 

1 658 

4 263
272

4 535

Operating costs

Operating costs are the costs during the period to produce, manufacture, and otherwise prepare the company’s 
products for sale – including energy costs, staffing, and maintenance costs. They exclude the cost of raw 
materials, taxes and interest expense and are on a before-tax basis. While the company is responsible for  
all revenue and expense elements of net income, operating costs, as defined below, represent the expenses 
most directly under the company’s control and therefore, are useful in evaluating the company’s performance.

Reconciliation of operating costs

millions of dollars 

2012 

2011 

2010 

2009 

2008

From Imperial’s Consolidated Statement of Income
Total expenses 
Less:
  Purchases of crude oil and products 
  Federal excise tax 
  Financing costs 

Subtotal 
Imperial’s share of equity company expenses 

Total operating costs 

Components of operating costs

26 195 

26 308 

22 138 

19 198 

26 303

18 476 
1 338 
(1) 
19 813 
34 
6 416 

18 847 
1 320 
3 

20 170 
39 

6 177 

14 811 
1 316 
7 

16 134 
39 

6 043 

11 934 
1 268 
5 

13 207 
39 

6 030 

18 865
1 312
–

20 177
55

6 181

millions of dollars 

2012 

2011 

2010 

2009 

2008

From Imperial’s Consolidated Statement of Income
Production and manufacturing 
Selling and general 
Depreciation and depletion 
Exploration 

Subtotal 
Imperial’s share of equity company expenses 

Total operating costs 

4 457 
1 081 
761 
83 
6 382 
34 
6 416 

4 114 
1 168 
764 
92 

6 138  
39 

6 177  

3 996 
1 070 
747 
191 

6 004  
39 

6 043  

3 951 
1 106 
781 
153 

5 991  
39 

6 030  

4 228
1 038
728 
132 

6 126 
55 

6 181

31

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2012 SUMMARY ANNUAL REPORTInformation for investors

Head office

Imperial Oil Limited 
P.O. Box 2480, Station ‘M’ 
Calgary, Alberta 
Canada T2P 3M9

Telephone: 1-800-567-3776 
Fax: 1-800-367-0585

Annual meeting

The annual meeting of shareholders will be held on 
Thursday, April 25, 2013, at 9:30 a.m. local time at  
the Sheraton Suites Eau Claire, Wildrose Ballroom,  
255 Barclay Parade S.W., Calgary, Alberta, Canada. 

Shareholder account matters

To change your address, transfer shares, eliminate multiple 
mailings, elect to receive dividends in U.S. funds, have 
dividends deposited directly into accounts at financial 
institutions in Canada that provide electronic fund transfer 
services, enrol in the dividend reinvestment and share 
purchase plan, or enrol for electronic delivery of shareholder 
reports, please contact Imperial’s transfer agent, CIBC 
Mellon Trust Company. 

 CIBC Mellon Trust Company* 
P.O. Box 700 
Postal Station B 
Montreal, Quebec H3B 3K3

 Telephone: 1-800-387-0825 (from Canada & U.S.A.)  
or 416-682-3860 
Fax: 1-888-249-6189 or 514-985-8843 
Email: inquiries@canstockta.com 
Website: www.canstockta.com

United States resident shareholders may transfer 
their shares through American Stock Transfer & Trust 
Company LLC.

 American Stock Transfer 
6201 - 15th Avenue 
Brooklyn, New York 
U.S.A. 11219

  Telephone: 1-800-387-0825 
Email: inquiries@canstockta.com 
Website: www.amstock.com

Dividend reinvestment and share purchase plan

This plan provides shareholders with two ways to add to 
their shareholdings at a reduced cost. The plan enables 
shareholders to reinvest their cash dividends in additional 
shares at an average market price. Shareholders can also 
invest between $50 and $5,000 each calendar quarter  
in additional shares at an average market price.

Funds directed to the dividend reinvestment and share 
purchase plan are used to buy existing shares on a stock 
exchange rather than newly issued shares.

Imperial online

Imperial publishes a wide range of information on its 
website, including annual and interim reports, SEC filings, 
proxy circulars and forms, key dates for investors and 
shareholders, as well as other information that should 
be helpful to our shareholders in the day-to-day 
management of their shares. Should you not be able  
to find the information you are looking for, please  
contact customer service at 1-800-567-3776.

Website: www.imperialoil.ca

Investor information

Information is also available by writing to the investor 
relations manager at Imperial’s head office or by 

 E-mail: investor.relations@esso.ca 
Telephone: 403-237-4538 
Fax: 403-237-2075

For all other shareholder services-related 
inquiries, please contact: 

 Brian W. Livingston 
Vice-president, general counsel  
and corporate secretary 
Telephone: 403-237-2915 
Fax: 403-237-2490

Version française du rapport

Pour obtenir la version française du rapport de la 
Compagnie Pétrolière Impériale Ltée, veuillez écrire  
à la division des Relations avec les investisseurs, 
Compagnie Pétrolière Impériale Ltée, P.O. Box 2480, 
Station ’M’, Calgary, Alberta, Canada T2P 3M9.

Included in this Summary Annual Report are financial and 
operating highlights and summary financial statements. 
For complete consolidated financial statements, including 
notes, please refer to the Management Proxy Circular for 
Imperial Oil’s 2013 annual meeting. The Management 
Proxy Circular also includes Management’s Discussion  
and Analysis of Financial Condition and Results of 
Operations. The Investors section of Imperial Oil’s  
website (www.imperialoil.ca) contains the Management 
Proxy Circular.

*  Canadian Stock Transfer Company Inc. acts as the administrative agent  

for CIBC Mellon Trust Company.

32

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2012 SUMMARY ANNUAL REPORT 
 
 
 
 
 
Directors and officers

Board of directors

Other officers

Krystyna T. Hoeg 
Corporate director 
Toronto, Ontario

Bruce H. March 
Chairman, president and 
chief executive officer 
Imperial Oil Limited 
Calgary, Alberta

Jack M. Mintz 
Palmer Chair in Public Policy 
University of Calgary 
Calgary, Alberta

Robert C. Olsen 
Executive vice-president 
ExxonMobil Production Company 
Houston, Texas

David S. Sutherland 
Corporate director 
Waterloo, Ontario

Sheelagh D. Whittaker 
Corporate director 
London, England

Victor L. Young 
Corporate director 
St. John’s, Newfoundland  
and Labrador

Paul J. Masschelin 
Senior vice-president, finance  
and administration, and controller

T. Glenn Scott 
Senior vice-president, 
resources division

Brian W. Livingston 
Vice-president, general counsel 
and corporate secretary

Audit committee

V.L. Young, chair 
S.D. Whittaker, vice-chair 
K.T. Hoeg 
J.M. Mintz 
D.S. Sutherland

Executive resources 
committee

K.T. Hoeg, chair 
V.L. Young, vice-chair 
J.M. Mintz 
R.C. Olsen 
D.S. Sutherland 
S.D. Whittaker

Nominations and corporate 
governance committee

S.D. Whittaker, chair 
J.M. Mintz, vice-chair 
K.T. Hoeg 
R.C. Olsen 
D.S. Sutherland 
V.L. Young

Environment, health  
and safety committee

J.M. Mintz, chair 
D.S. Sutherland, vice-chair 
K.T. Hoeg 
R.C. Olsen 
S.D. Whittaker 
V.L. Young

Contributions committee

D.S. Sutherland, chair 
K.T. Hoeg, vice-chair 
B.H. March 
J.M. Mintz 
R.C. Olsen 
S.D. Whittaker 
V.L. Young

Imperial Oil Limited Board of Directors from left to right: Robert C. Olsen, Sheelagh D. Whittaker, Jack M. Mintz, Bruce H. March, 
David S. Sutherland, Krystyna T. Hoeg and Victor L. Young.

IMP_ENG_Book.indd   33

03-04-13   8:42 AM

Imperial Oil Limited
P.O. Box 2480, Station ‘M’
Calgary, Alberta  T2P 3M9

www.imperialoil.ca

This report was printed on paper made from  
100% chlorine free and acid free pulp that  
is Forest Stewardship Council® certified.

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