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Infomedia

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FY2009 Annual Report · Infomedia
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Annual Report 2009

A Blue Ocean of Opportunities

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Table of Contents

Results at a Glance 

Chairman’s Letter 

Company Profile 

CEO’s Report 

Year in Review 

S trong Management 

Directors’ Report 

Auditor’s Independence Declaration 

Income S tatement 

Balance Sheet 

Cash Flow S tatement 

Statement of Changes in Equity 

Notes to the Financial S tatements 

Directors’ Declaration 

Independent Audit Report 

Corporate Governance 

Additional Information 

Corporate Directory 

© 2009 Infomedia Ltd. All rights reserved worldwide. This document may not be reproduced  
in whole or in part without the express written permission of Infomedia Ltd.

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Sales Revenue
(in $millions)

NPAT
(in $millions)

EBITDA
(in $millions)

Results at a Glance

infomedia.com.au      3
infomedia.com.au      3

Chairman’s Letter

“Our  diversification  of  solutions  and  customer  segments 
continues  on-track,  and  solutions  like  Microcat  MARKET 
are experiencing encouraging growth…”

Dear Fellow Shareholders,

Much  like  the  Australian  economy,  Infomedia  was  buoyed 
by  its  sound  foundation  and  material  substance  during  the 
economic  upheavals  –  the  so-called  global  financial  crisis 
(GFC) – of the past year. Except for the extraordinary uplift on 
the Australian dollar exchange rate vis-à-vis our predominant 
trading currencies, the GFC had little effect on our business 
plan for the year. 

Sales  revenue  of  $51.3  million  and  normalised  net  profit 
After  Tax  (NPAT)  of  $10.5  million  were  consistent  with 
our  product  development  activities  and  the  wind  down  of 
General  Motors  subscription  revenues  that  commenced  in 
August  2005.  Your  Board  and  management’s  confidence  in 
the Company’s future was demonstrated by the declaration 
of a 0.7 cents interim and 2.1 cents final dividend for the 
year  (a  payout  ratio  of  83%  of  NPAT),  and  the  Company’s 
buy  back  campaign  throughout  the  year  that  repurchased 
14,701,578 shares on-market. 

The  Company’s  positive  cash  flow  model  remains  effective. 
This year was the first in which the Company paid part of its 
dividend  unfranked;  this  was  a  result  of  both  the  strength 
of  the  cash  flow  and  the  amortisation  of  previous  years’ 
development  capitalisation  beginning  to  be  reflected  in  the 
Income Statement.  

Our  diversification  of  solutions  and  customer  segments 
continues on track, and solutions like Microcat® MARKET™ are 

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Chairman’s Letter

“Going  into  FY2010,  Superservice  Menus  enjoys  a  healthy 
pipeline of new business prospects.”

beyond the dealership to serve their customers electronically. 
In  addition  to  better  empowering  our  customers,  the 
re-invention  to  the  web  has  created  a  more  efficient 
application development platform for the Company. 

Building  upon  the  FY2009  base  that’s  been  stabilised  in 
terms  of  subscription  wind  downs,  the  coming  to  market 
of  our  new  technology  solutions,  and  substantial  forward 
coverage  on  our  foreign  exchange  exposure,  FY2010  is 
poised  with  potential.  I  am  confident  that  we  will  see 
meaningful growth across all segments in the next financial 
year and beyond. 

Thank you all for your continuing support of Infomedia and I 
look forward to seeing you at the Annual General Meeting.

Richard David Graham
Chairman of the Board

experiencing encouraging growth, particularly throughout the 
Asia Pacific and European regions. Staff and management are 
committed to the Company being the leader in the provision 
of self-serve ecommerce tools for genuine parts sales to the 
important  trade  repairer  segment.  This  segment  is  a  vital 
contributor  to  franchised  dealer  viability  around  the  world. 
During the coming year, we are releasing more trade repairer 
solutions that are projected to deliver record revenues from 
this segment.

Superservice  Menus®  continues  to  experience  growth 
around  the  world,  with  its  revenue  growing  by  41%  over 
the  previous  year.  Going  into  FY2010,  Superservice  Menus 
enjoys  a  healthy  pipeline  of  new  business  prospects.  Land 
Rover  and  Jaguar  recently  joined  the  growing  number  of 
automakers  who  have  licensed  the  use  of  their  data  for 
us  to  create  Superservice  Menus  for  their  dealers.  It’s 
great  seeing  our  technology  solutions  continuing  to  be 
recognised as making an important positive contribution to 
the  productivity,  viability  and  customer  loyalty  of  vehicle 
dealers around the world.

After nearly two decades of providing our flagship and game 
changing  product,  the  Microcat®  parts  selling  system,  we 
are now successfully replacing our DVD based solution with 
a more powerful Internet based re-invention. Its significant 
improvements  have  begun  to  provide  our  customers  with 
more  frequent  data  and  application  updates,  lowering  their 
cost of hardware platforms and providing links to reach out 

infomedia.com.au      5

Company Profile

“It is more than just systems that make our  service different. 
It is the expertise of our people who stand behind them.”

Local Market
Information

Global Network

Language
Support

Software as
a Service

Data Quality
Improvement

Quality
Assurance

Comprehensive
Training

Dealership
Best Practice

At Infomedia, we’ve made it our business to ensure that  

information  flows  as  efficiently  as  possible  through 
the aftersales section of our customers’ business. Our suite 
of  parts  and  service  data  solutions  has  been  developed 
specifically  for  the  purpose  of  improving  parts  and  service 
data performance. 

Our systems help our automotive partners to sell billions of 
dollars worth of parts every year. This is our core business. 
We  are  proud  of  our  spirit  of  innovation  that  has  brought 
these ideas to life, changing the way the industry operates.

over  56,000  users  in  over  160  countries  around  the  world, 
we  are  constantly  improving  our  products  to  meet  evolving 
customer needs.

It is more than just systems that make our service different. 
It is the expertise of our people who stand behind them. For 
our customers this means a global network of local trainers 
and  support  staff.  With  offices  in  Australia,  China,  North 
America and Europe, and partners in Japan and Latin America, 
we  are  where  our  customers  are,  when  they  need  us,  with 
local knowledge on hand to help.   

Over the years, our products have changed, and adapted, based 
not only on technological advancements, but also on customer 
needs. We take the time to get to know our customers. We 
believe  it  is  a  crucial  part  of  building  lasting  relationships. 
With  an  unrivalled  knowledgebase  built  on  feedback  from 

Infomedia  has  a  genuine  desire  to  improve  our  customers’ 
business  and  a  successful  history  to  prove  it.  We  know 
transparency,  reliability  and  accessibility  are  the  keys  to  a 
quality data solution. We believe they are also the keys to our 
successful approach to business.

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CEO’s Report

“...success  can  be  achieved  not  by  out-performing  the 
competition in the existing industry, but by being innovative 
and  creating  a  new  market  space  or  Blue  Ocean,  thereby 
making the competition irrelevant.”

Infomedia, 

A s  Chief  Executive  Officer  (CEO)  of 

I 
acknowledge that we’ve faced our share of challenges 
during the past financial year. The global financial crisis has 
duri
affe
affected many companies around the world – and we have not 
been immune to its impact. It’s not surprising that the force 
bee
of  the  crisis  has  been  so  extreme,  when  we’ve  witnessed 
of  t
som
some of the worst financial conditions many of us will ever 
exp
experience in our lives, and in the lifespan of our companies. 

Despite this climate, I am proud to say that as a Company, 
Des
we’r
we’re  doing  well  and  that  the  future  is  bright.  You  will 
notice the Blue Ocean theme throughout this year’s Annual 
noti
Report, based on the idea that success can be achieved not 
Rep
by o
by out-performing the competition in the existing industry, 
but by being innovative and creating a new market space or 
but 
Blue Ocean, thereby making the competition irrelevant. Red 
Blue
Oceans,  on  the  other  hand,  are  those  market  spaces  that 
Ocea
alre
already exist, and competition is fierce as companies try to 
out-perform their rivals and get a greater portion of existing 
out-
dem
demand and market share. 

Our online presence opens more doors of opportunity for the 
Company. Utilising the web allows us to service our customers 
better by tailoring our solutions more to their current needs. 

The  new  solutions  are  generating  excitement 
in  the 
marketplace  and  our  customers  are  seeing  the  real  value 
the solutions add to their businesses – particularly in trying 
times such as these. 

Our  business  is  to  add  value  to  our  customers  and  create 
productivity increases to everyone in the supply and service 
chain  –  generating  real  improvements  to  the  way  our 
customers do business and real improvements to their bottom 
lines.  By  continuing  to  listen  to  our  customers’  needs  and 
wants  and  delivering  solutions  that  meet  and  exceed  those 
needs,  we  will  uncover  opportunities.  Not  only  have  we 
cemented long term relationships with current customers, but 
we’re also opening doors to new customers. Infomedia is set 
to take advantage of the investment made in new technology 
during  the  past  year  that  will  see  the  Company  into  the 
unchartered waters of a Blue Ocean.

The  Blue  Ocean  theme  represents  the  Company’s 
journey  during  the  past  financial  year  on  its  path 
to  convert  our  disc  based  products  to  online  solutions.  In 
pursuing  this,  Infomedia  has  ventured  into  a  new  market 
space  by  producing  online  selling  systems  and  other 
web  service  solutions  that  can  deliver  information  and 
intelligence to drive business performance. 

Infomedia’s Shanghai Representative Office, China

Early  in  2009,  Infomedia’s  Shanghai  Representative  Office 
was  established  in  China.  The  North  Asia  region  presents 
the  Company  with  numerous  growth  opportunities  in  the 
provision  of  aftersales  information  services  and  solutions.  
Major automakers and suppliers are based in Shanghai and the 

infomedia.com.au      7

CEO’s Report

“Sales  revenue  for  Superservice  Menus  continues  to 
experience  growth  around  the  globe  with  an  increase  of 
41% over last financial year...”

surrounding Yangtze River delta, so the location is a sound base 
from which Infomedia can develop business in the region. 

develop strategic industry relationships; begin promoting our 
solutions; and investigate new product opportunities.

China’s domestic vehicle market continues to grow and while 
the  global  financial  crisis  has  had  some  impact,  foreign 
automakers  such  as  Ford,  General  Motors  (GM),  Hyundai, 
Toyota and the Volkswagen (VW) Group are continuing their 
aggressive  expansions  into  the  Chinese  market.  Despite 
economic conditions slowing growth, Chinese brands are keen 
to continue their overseas expansion because it gives them a 
good international brand image and therefore provides them 
with a real marketing advantage as they become more than 
just Chinese companies. 

Shanghai, China

Infomedia’s  vast  global  aftersales  experience  can  provide 
great support to the Chinese automakers as they embark on 
long term market development strategies.

Infomedia’s Solutions Continue to Experience Growth

Despite conditions, sales increased around the globe for our 
parts selling solutions. When added to the previously forecast 
loss  of  GM  Microcat®  subscriptions,  overall  sales  revenue 
decreased by only 1% from last financial year. Sales revenue 
for  Superservice  Menus®  continues  to  experience  growth 
around the globe with an increase of 41% over last financial 
year  and  was  primarily  driven  by  a  number  of  launches  in 
Europe and the Asia Pacific region. 

In  Europe,  Superservice  Menus  was  launched  to  eight  new 
markets  for  Subaru  (Denmark,  Iceland,  Ireland,  Estonia, 
Finland,  Latvia,  Lithuania  and  Sweden).  The  solution  was 
rolled out to Hyundai Spain and for Kia in Sweden, Denmark 
and  Italy.  Two  new  automakers  in  Europe  also  signed  on  to 
receive Superservice Menus – Isuzu for the United Kingdom 
and Mitsubishi for Sweden.

Our first Shanghai office staff member, Waters Wang, has been 
making many inroads into the region, developing a number of 
contacts with automaker customers. His primary goals are to: 
explore market potential for Infomedia’s solutions within China; 

In Asia Pacific, Superservice Menus for Subaru Australia and 
Suzuki  QLD  was  launched  to  dealers  and  a  number  of  new 
Dealer Management System partners came on board for both 
Australia and New Zealand.

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CEO’s Report

“Growth is expected from both existing and new automaker 
partners around the globe due to the release of the new 
Microcat LIVE Plus parts selling solution.”

Microcat®  MARKET™  has  also  experienced  growth  with  an 
overall revenue increase of 153% globally. Subscriptions for 
Ford Europe increased by 30%, with Italy, Germany and France 
the countries that experienced the most growth.

New Contracts Signed and Existing Contracts Renewed

The past financial year has seen a number of new contracts 
signed and existing contracts renewed.

In  Europe,  agreements  were  signed  with  Kia  to  supply 
Superservice  Menus  in  further  markets  including:  Austria, 
Belgium,  Germany,  Ireland  and  Slovakia.  In  the  Asia  Pacific 
region, Toyota Australia continued our long term partnership 
with the renewal of Superservice Menus, as well as Microcat 
MARKET and Microcat until the end of 2011. Honda Australia 
also  renewed  its  contract  with  us  to  supply  Microcat  to  its 
dealerships for another three years. Ford agreements for our 
parts selling solutions were renewed around the globe with 
Canada,  Europe  and  the  USA,  extending  our  long  standing 
partnership with the Ford Motor Company. 

Among  our  oil  industry  partners,  Castrol  Australia  and  BP 
Australia  renewed  their  agreements  for  two  years  for  the 
creation of the Lubricants Recommendation Database, whilst 
Valvoline  Australia  renewed  its  service  contract  for  three 
years.  A  new  business  contract  was  signed  with  another 

oil  industry  partner,  Fuchs,  to  supply  it  with  a  Lubricants 
Recommendation  Database  to  CASE  IH,  New  Holland  and 
BT Equipment.

The Year Ahead

Operational Outlook

Our investment in our new technology web services platform 
has  positioned  the  Company  to  take  full  advantage  of  new 
opportunities  in  the  coming  financial  year.  The  outlook  is  a 
challenging, yet positive one for Infomedia.

Microcat®  LIVE™  Plus  for  Toyota’s  industrial  equipment 
division, Toyota Motor Handling, U.S.A. (TMHU) was launched 
early in 2009 along with Microcat LIVE Plus for Ford Mexico. 
We are currently releasing further versions of Microcat LIVE 
Plus  with  current  customers  throughout  North  America. 

infomedia.com.au      9

CEO’s Report

Growth  is  expected  from  both  existing  and  new  automaker 
partners  around  the  globe  due  to  the  release  of  this  new 
parts selling solution.

products, the Company expects the investment made in the 
new web platform technology will give rise to new revenue 
streams from existing and new markets.

The Company regards the year ahead for the global automotive 
market  as  challenging,  with  many  automakers  continuing  to 
feel  the  effects  of  the  global  financial  crisis.  However,  the 
emergence  of  a  new  and  revitalised  automotive  sector 
will  present  many  opportunities  for  Infomedia’s  solutions. 
Therefore, the previously issued net profit after tax guidance 
for  financial  year  2010  of  between  $13,000,000  and 
the  Company’s 
$14,000,000 
expectations at this time.

remains  consistent  with 

I’m confident it’s going to be a Blue Ocean year and I’m really 
looking  forward  to  working  with  all  the  Infomedia  team  to 
realise our vision.

Superservice  Menus  revenue  is  forecast  to  continue  to 

increase  during  the  next  financial  year.  Early  in  2010,  the 

solution will start migrating to a web platform as we launch 

an  online  version  of  Superservice  Menus  to  Jaguar  and 

Land  Rover,  the  result  of  a  recent  three  year  agreement 

to  supply  Superservice  Menus  to  Jaguar  and  Land  Rover 

dealerships  worldwide.  The  launch  of  Superservice  Menus 
to GM dealerships in North America is imminent, with further 
automakers to follow.

The recent appointment of Warren Webermin to the role of 
Director of Global Sales and New Business Development is a 
positive step forward in the new business arena for Infomedia. 
Warren brings extensive experience and skills to the position 
and  is  responsible  for  directing  business  opportunities  in 
new  markets  whilst  consolidating  business  opportunities  in 
current markets. 

Financial Outlook

In the year ahead, the Company is releasing its new generation 
products. While some releases will be web upgrades to existing 

Gary Martin
Chief Executive Officer

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Year in Review

“...development can now occur around the clock, 24 hours a day. 
When development ceases in the Asia Pacific region at the end of 
the working day, it soon begins in the United States...”

Scrum Methodology Process

Impact of the Global Economy on Business

T urbulent is a term that many businesses would use to sum 

up what has been happening in the global economy over 
the past financial year. The global financial crisis has affected 
most  businesses  in  one  way  or  another.  Many  are  suffering 
as a result of falling stock markets and the collapse of large 
institutions,  and  are  also  experiencing  lost  revenue  and, 
inevitably, increased costs.

2009),  Infomedia’s  solutions  will  help  enable  dealerships 
to  reduce  costs  and  increase  productivity  –  contributing 
positively to their bottom lines.

The Company has been able to leverage its global presence, 
experience and reputation to add value for customers and it 
continues to stand together with its automotive partners to 
help them achieve greater efficiencies and make the most out 
of every precious dollar earned… and spent. 

The negative impact has particularly been felt in the global 
automotive  market.  Like  all  businesses,  dealerships  have 
been forced to cut costs to survive the storm and, in some 
instances,  this  has  meant  some  decline  in  subscriptions  to 
some of Infomedia’s solutions or, in the worst case scenario, 
dealerships have closed altogether. 

However,  notwithstanding  all  the  media  reports  and  the 
re-organisations happening within automakers globally, never 
before  has  the  wider  automotive  community  been  focused 
so  intently  on  keeping  customers  through  professional  and 
efficient service. This is the area where Infomedia provides 
maximum benefit to the users of our many parts and service 
solutions and where our sales teams are working hard with 
automakers as a value add partner.

New Solutions, New Ways of Development 

With  Infomedia’s  disc  based  solutions  migrating  to  the 
Internet, new processes and procedures have been adopted in 
order to produce the new solutions quickly and responsively.

Development  of  the  Company’s  solutions  has  traditionally 
occurred  in  the  Sydney  and  Melbourne  offices.  Within  the 
past year, however, a team of developers has been established 
in the United States. Now, not only can the Company broaden 
its  skills  and  knowledge  across  continents,  but  software 
development can also “follow the sun”. Not restricted to the 
Asia Pacific daylight working hours, development can now occur 
around the clock, 24 hours a day. When development ceases in 
the Asia Pacific region at the end of the working day, it soon 
begins in the United States when their day commences. 

Infomedia  continues  to  help  dealerships  achieve  greater 
efficiencies  in  their  service  and  parts  departments.  With 
service and parts department profits accounting for almost 
100% of total dealership operating profits in North American 
dealerships  (National  Automobile  Dealers  Association  Data 

New  software  development  processes  have  also  been 
implemented  and  have  improved  the  way  that  Infomedia’s 
solutions are created. Scrum methodology and, as a part of this, 
Agile development, are processes that are being used to deliver 
the highest business value in the shortest amount of time.

infomedia.com.au      11

Year in Review

“All members of the Senior Management team contribute 
to, and are committed to, Infomedia’s success.”

Scrum methodology is a framework for software development 
that focuses on delivering business value that is repeatable, 
measurable,  adaptive,  predictive  and  visible.  Rather  than 
focusing  on  how  software  development  is  implemented, 
the  Scrum  framework  concentrates  on  how  the  project  is 
organised  and  planned.  The  process  encourages  the  team 
to take ownership of the project and improves its ability to 
respond quickly to changing market needs by reducing stress 
and  wasted  time.  The  method  incorporates  regular  change 
whilst protecting the project from uncontrolled change. 

Agile software development is a part of Scrum methodology 
and  involves  many  cycles  of  short  “sprints”.  Evaluation  of 
what  was  achieved  in  the  sprint  occurs  at  the  end  of  each 
two week sprint cycle, and then a new scope is developed for 
the  following  sprint  cycle  based  on  the  previous  cycle,  and 
so on. The benefit of this method is that work is continually 
evaluated,  and  the  risk  of  not  delivering  as  required  is 
reduced. Because smaller portions of development are tackled 
each time, updates can be implemented more regularly. 

At Infomedia, these new ways of software development have 
created an environment that promotes change and improvement 
– elements that drive the Company forward, faster.

Strong Senior Management 

In  order  for  Infomedia  to  deliver  its  solutions  and  services 
successfully, the Company needs a strong Senior Management 
team to maximise every opportunity possible. Over the past 
financial year, current members’ roles have been consolidated 
and  new  roles  have  been  created,  strengthening  the  Senior 
Management  team  while  reinforcing  the  foundations  of  the 
Company as a whole.

Two  new  Senior  Managers  have  joined  the  team  and  bring 
with them extensive skills and management experience in the 
automotive industry. Early in 2009, Rob Whalley assumed the 
role  of  Managing  Director,  IFM  Europe.  The  position  became 
available when Andrew Pattinson relocated back to our Sydney 
head office to assume the role of Director of Operations and 
Global  Solutions.  Rob’s  30  years  of  experience  in  sales  and 
marketing  within  the  automotive  industry  will  add  to  our 
solid  foundation  and  provide  strategic  direction  to  the 
Company’s  European  subsidiary.  Rob’s  focus  will  be  on 
developing new markets and increasing sales in Europe, the 
Middle East and Africa.

More  recently,  Warren  Webermin  commenced  in  a  newly 
created  role,  as  Director  of  Global  Sales  and  New  Business 
Development. Warren has 25 years of management experience 
in many areas including sales, operations, finance and strategic 
planning.  In  Warren’s  global  role,  he  will  be  responsible 
for  identifying  and  managing  growth  opportunities  in  new 
markets  and  working  closely  with  the  regional  leaders  to 
ensure that all opportunities are maximised. 

The Senior Management team is made up of regional managers 
and functional managers, forming a matrix reporting structure 
whereby  the  team  works  together  closely  to  achieve  the 
Company’s goals. The functional managers are in charge of the 
Company’s major disciplines globally and they are specialists 
in their fields. 

All members of the Senior Management team contribute to, 
and are committed to, Infomedia’s success. They are focused on 
working together and with the rest of the Company to deliver 
on Infomedia’s vision whilst consolidating and expanding on 
its firm foundations.

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Strong Management

Gary Martin
Chief Executive Officer

Gary Martin joined the Company as International Sales Manager in 1998 and was appointed as General Manager, Electronic 
Catalogues Division in August 2001. Mr Martin was appointed to the Board in 2004 and then to the position of Chief Executive 
Officer in January 2005. Mr Martin has extensive experience in the automotive industry having held various positions at 
automotive dealerships since 1987. In his time with Ford dealers, Mr Martin was awarded the Ford Management Excellence 
Award in four consecutive years and participated on various Automaker committees.

Michael Bodner
Chief Information Officer

Dr Michael Bodner has almost 30 years’ experience across a number of high technology ventures. He has a Ph.D. in Theoretical 
Physics and was one of the scientists assigned to the Apollo project at NASA. He has been a college professor, and then 
entered the emerging microcomputer industry, in which he worked in a number of small and very large companies. After 
several years at the Thomson Corporation, where he served as the Chief Technology Officer (CTO) and Senior Director of 
Technology Strategy in Zurich, he returned to the US and entered the automotive information provider industry. Immediately 
prior to joining Infomedia in May 2008 as Chief Information Officer, Dr Bodner worked for a leading software company in 
the  position  of  Vice  President,  Emerging  Technologies  and  Global  Architecture  and  Standards,  and  then  as  Acting  Chief 
Information Officer (CIO) responsible for development of the Company’s corporate technology strategy. During his career, Dr 
Bodner has made significant contributions to the technology industry including a large number of methodologies, designs 
and applications that have influenced the industry during its most expansive phase. Dr Bodner has published several books 
and dozens of magazine articles, and is an experienced public speaker.

Alison Clinch
Director of Marketing

Alison Clinch has more than 15 years of experience in the field of marketing, having worked for a large Australian bank 
for five years and, immediately prior to joining Infomedia in October 2003, she worked for an accounting software firm 
for six years. All her roles have been marketing oriented, with a strong emphasis on technology, both as a product and as 
an integrated marketing tool. Her particular areas of expertise are marketing, communications and brand management. Ms 
Clinch has a Bachelor degree (Information Science – Computing) and a Masters of Business (Marketing).

Nick Georges
General Counsel and Company Secretary

Nick Georges is a qualified lawyer, admitted to the Supreme Courts of Victoria in 1991 and New South Wales in 1999. 
Prior to joining Infomedia and becoming its General Counsel and Company Secretary in 1999, Mr Georges worked in general 
practice as a solicitor in Victoria before moving to Sydney in 1995 to take up an executive role with an international software 
development company, where he obtained extensive experience in the information technology industry.

infomedia.com.au      13

Strong Management

Andrew Pattinson
Director of Operations and Global Solutions

Andrew Pattinson joined Infomedia in April 1988 from the finance industry to work on the administration team and has since 
held roles in many areas of the Company. Mr Pattinson ran the Production and Operations area of the business for six years prior 
to taking on the Melbourne based role of General Manager, Data Management Division. In January 2002, he returned to Sydney 
and accepted the role of Vice-CEO. Mr Pattinson relocated to the UK in April 2004 to open Infomedia’s European operations and 
in February 2009 he returned to Australia to take up the position of Director of Operations and Global Solutions.

Jonathan Pollard
Chief Financial Officer

Jonathan Pollard is a chartered accountant and has over 10 years of financial experience in both European and Australian 
companies. Mr Pollard joined Infomedia in July 2004 in the position of Finance Manager and in April 2008 was promoted to 
the position of Acting Chief Financial Officer (CFO). Mr Pollard has extensive experience in financial reporting, management 
accounting, audit and financial modelling. Before joining Infomedia, Mr Pollard held a position as a senior accountant with 
an Australian software company, and prior to that a senior audit position with KPMG UK. Mr Pollard has a Bachelor of Science 
degree (Mathematics). 

Michael Roach
Director of Asia Pacific

Michael Roach joined Infomedia in 1979 in the field of electronic publishing. Mr Roach has held various positions during his tenure, 
including Production Manager and Operations Manager, before he was promoted to General Manager of the Data Management 
Division in 2002. He was then promoted to the position of General Manager of the Catalogues and Publishing Division in January 
2005 and, in June this year, he was appointed Director of Asia Pacific. Mr Roach has extensive experience in the automotive 
cataloguing industry. He is responsible for key relationships throughout Asia Pacific with automakers and suppliers.

Dan Stedem
Vice President, IFM North America

Dan Stedem has worked alongside Infomedia since 1999, when Microcat was first launched to Ford dealers in North America. 
Since that time, he has been a subject matter expert, trainer, salesman and all-around customer support person. In February 
2008,  Mr  Stedem  was  appointed  Vice  President  Operations  and  subsequently  promoted  to  Vice  President,  IFM  North 
America in June this year. Prior to his work with Infomedia, Mr Stedem spent over 25 years working in various positions 
at Ford dealerships, leaving as General Manager with 15 President’s Awards for Customer Satisfaction during his tenure. 
Mr Stedem has a Bachelor of Science degree from State University of New York.

14       infomedia.com.au

Strong Management

Warren Webermin
Director of Global Sales and New Business Development

Warren Webermin has 25 years of diverse management experience in many areas including sales, operations, finance, and 
strategic planning. Prior to joining Infomedia in July 2009, Mr Webermin held several senior management positions including: 
President of SPX Valley Forge, Vice President of Global Accounts for Snap-on Business Solutions and Vice President of 
Business Development for TechTeam Global. Warren possesses excellent negotiation skills and has extensive experience in 
business development and sales. Mr Webermin has a Bachelor of Business Administration degree and advanced degrees in 
Computer Science, Liberal Arts and Psychology. 

Rob Whalley
Managing Director, IFM Europe Limited

Rob Whalley joined Infomedia as Managing Director of IFM Europe in March 2009. Mr Whalley has more than 30 years of 
experience  in  the  automotive  industry  and  a  proven  track  record  of  business  growth  and  strategic  development,  along 
with a strong commitment to the delivery of high quality customer service. Prior to joining Infomedia, he was Managing 
Director of MSX International for Northern Europe and prior to that Managing Director for Experian’s Automotive Division 
with responsibilities both locally and globally as part of the Global Management Team. Mr Whalley has a Bachelor degree in 
Management Sciences (Marketing and Finance). 

Linda Williams
Human Resources Manager

Linda  Williams  joined  Infomedia  in  November  2000.  Ms  Williams  has  extensive  Human  Resources  (HR)  management 
experience in the corporate sector including banking and finance, hospitality, the Sydney Organising Committee for the 
Olympic Games and information technology. Ms Williams has been responsible for the integration of staff from the three 
acquisitions Infomedia has undertaken, the establishment of overseas offices, significant recruitment of new hires and 
advice to Senior Management, on a range of HR issues. Ms Williams has obtained a Registered Nursing Certificate, a Human 
Resources Certificate and an Advanced Diploma of Human Resources. Her expertise in human resources spans over 15 years 
and includes recruitment, equal employment opportunity and employee relations. Ms Williams recently accepted a voluntary 
Board Member position with the Northern Beaches Interchange.

infomedia.com.au      15

Directors’ Report

Your Directors submit their report for the year ended 30 June 2009.

DIRECTORS 

Directors were in office from the beginning of the financial year until the date of this report, unless otherwise stated. 

The names and details of the Directors of the Company in office during the financial year and until the date of this report are:

Richard Graham
Non-executive Chairman 

Mr  Richard  Graham  has  held  senior  management  positions  in  the  American  and  Australian  computer  industry  since  1977. 
Mr Graham co-founded the Company in 1988 and was its Chairman and Managing Director/CEO from its establishment until he 
retired as CEO in December 2004. Since then Mr Graham has continued as Chairman.

Mr Graham was last re-elected to the Board in October 2008.

Gary Martin 
Chief Executive Officer 

Gary Martin was promoted to the position of Chief Executive Officer on 1 January 2005. Mr Martin has extensive experience in 
the automotive industry. He has been with Infomedia since 1998, when he joined the Company as International Sales Manager. 
Mr  Martin  was  appointed  as  General  Manager,  Electronic  Catalogues  Division  in  August  2001.  Prior  to  joining  Infomedia, 
he  had  12  years  of  experience  at  automotive  dealerships,  including  as  General  Manager,  Parts  &  Accessories  of  a  large 
multi-franchised dealership group. In his time with Ford dealers, Mr Martin was awarded the Ford Management Excellence Award 
in four consecutive years and participated on various automaker committees.

Mr Martin was elected to the Board in October 2004.

Frances Hernon
Non-executive Director

Frances Hernon was appointed to the Infomedia Board of Directors on 19 June 2000. Ms Hernon has extensive experience in 
media, publishing, marketing and technology. She has held senior editorial positions at News Ltd and Murdoch Magazines and 
was General Manager, Harrison Communications; Director of Publicity at Channel Ten; Managing Editor of the NRMA’s member 
magazine  The  Open  Road;  Manager,  Business  Communications  for  NRMA;  and  Senior  Account  Manager,  Group  IT&T  for  the 
Insurance Australia Group (IAG). Ms Hernon is currently Corporate Affairs Manager for Nestlé Australia Ltd.  

Ms Hernon currently serves on the Audit, Risk & Governance Committee and also serves the Board as Lead Non-executive 
Director for all matters that formerly fell within the ambit of the Remuneration and Nomination Committee.

Ms Hernon was last re-elected to the Board in October 2006.

16      infomedia.com.au

 
Directors’ Report

Myer Herszberg
Non-executive Director 

Myer Herszberg has been a Director of Infomedia since 1992. Mr Herszberg has extensive consumer electronics experience 
and was active in bringing home computers to Australia in the early 1980s, as well as many other leading edge electronic 
products. He also has extensive experience in the commercial property market, and is active in a number of community service 
organisations. Mr Herszberg currently serves on the Company’s Audit, Risk & Governance Committee. 

Mr Herszberg was last re-elected to the Board in October 2008.

Andrew Moffat
Non-executive Director

(Chairman of Audit, Risk & Governance Committee)

Andrew  Moffat  was  appointed  to  the  Infomedia  Board  of  Directors  on  31  March  2005.  Mr  Moffat  has  more  than  20  years 
of  corporate  and  investment  banking  experience  and  is  the  sole  principal  of  Cowoso  Capital  Pty  Ltd,  a  company  providing 
strategic corporate advisory services. Mr Moffat was a Director of Equity Capital Markets and Advisory for BNP Paribas Equities 
(Australia) Limited with principal responsibility for mergers and acquisition advisory services and a range of equity capital 
raising mandates including placements, initial public offerings, rights issues and dividend reinvestment plan underwritings. His 
corporate banking experience was gained whilst working in the United Kingdom and Australia with Standard Chartered Bank 
Group, National Westminster Banking Group and BNP Paribas. 

Mr Moffat was last re-elected to the Board in October 2007.

COMPANY SECRETARY 

Nick  Georges
General Counsel and Company Secretary 

Nick Georges is a qualified lawyer, admitted to the Supreme Courts of Victoria in 1991 and New South Wales in 1999. Prior to 
joining Infomedia and becoming its General Counsel and Company Secretary in 1999, Mr Georges worked in general practice as 
a solicitor in Victoria before moving to Sydney to take up an executive role with Altium Limited, where he obtained extensive 
experience in the information technology industry.

infomedia.com.au      17

 
 
Directors’ Report

Interests in the shares and options of the Company and related bodies corporate 

As at the date of this report, the interests of the Directors in the shares and options of the Company were:

Wiser Equity Pty Limited

Yarragene Pty Limited

Wiser Centre Pty Limited

Richard Graham

Gary Martin

Frances Hernon

Andrew Moffat

Infomedia Ltd

Ordinary shares fully paid

Options over ordinary shares

100,277,501

23,421,589

1,000,000

926,559

607,590

5,000

-

-

-

-

-

1,000,000

-

-

Richard Graham is the sole Director and beneficial shareholder of Wiser Equity Pty Limited.  Richard Graham is a Director of Wiser Centre Pty Limited, trustee 
for the Wiser Centre Pty Ltd Superannuation Fund.  Myer Herszberg is a Director and major shareholder of Yarragene Pty Limited.

Directorships of other publicly listed entities 

During the past five years, Andrew Moffat has been the non-executive Chairman of Pacific Star Network Limited. He is also an executive Director of Rubik 
Financial Limited.

PRINCIPAL ACTIVITIES 

Infomedia Ltd is a company limited by shares that is incorporated and domiciled in Australia.

The principal activities during the year of entities within the consolidated group were:

• 

• 

developer and supplier of Electronic Parts Catalogues and service quoting systems for the automotive industry globally; and

information management, analysis and creation for the domestic automotive and oil industries.

There have been no significant changes in the nature of those activities during the year.

EMPLOYEES

The Company employed 240 (2008: 213) full time employees as at 30 June 2009. 

DIVIDENDS

Final dividends recommended:

On ordinary shares – final – franked at 0.7cents

Dividends paid in the year:

On ordinary shares – 2009 interim – fully franked

Final for the 2008 year: 

On ordinary shares – as recommended in the 2008 report

18      infomedia.com.au

Cents

2.1

$’000

6,534     

0.70

2,215

1.40

4,485

NET TANGIBLE ASSETS PER SECURITY

The Company’s net tangible assets per security are as follows:

Net tangible assets per share at 30 June 2009

Net tangible assets per share at 30 June 2008

REVIEW AND RESULTS OF OPERATIONS 

Directors’ Report

Cents

2.8

3.5

The following table presents sales revenue and profit after tax. There were no non-recurring significant items during the 2008 or 2009 financial years:

Sales revenue – Catalogue & Publishing

Consolidated sales revenue

Profit after tax 

CONSOLIDATED

2009

$’000

51,317

51,317

10,536

2008

$’000

51,731

51,731

13,066

The Company reports net profit after tax of $10,536,000 for the 2009 financial year which is within the range previously advised in its earnings guidance, 
released to the market on 21 January 2009.

Electronic  Parts  Catalogue  revenue  declined  by  4%  to  $45,042,000  and  Superservice  Menus®  revenue  grew  by  41%  to  $3,628,000  over  the  previous 
corresponding period. The reduction in Electronic Parts Catalogue revenue was primarily due to the cessation of the General Motors contract; this decline 
was offset by growth in other markets. The increase in Superservice Menus was due to growth over a range of automakers in both Europe and Asia Pacific. 
Revenues from other products increased 21% to $2,647,000.

Cash flows from operations reduced to $5,204,000 primarily due to the timing of royalty payments and increased headcount as the Company prepares new 
products for release to market during the course of the 2010 financial year.

On 1 April 2008 the Company commenced a share buyback (on market within 10/12 limit).  This was reinitiated on 8 April 2009.  As at 30 June 2009 the 
Company had repurchased 14,701,578 shares for a total consideration of $4,875,000. The balance sheet remains debt free with $8,005,000 cash on hand at 
30 June 2009.

SIGNIFICANT CHANGES IN THE STATE OF AFFAIRS 

There has been no significant change in the state of affairs of the Company since the last Directors’ Report.

SIGNIFICANT EVENTS AFTER THE BALANCE DATE 

There has been no matter or circumstance that has arisen since the end of the financial year that has significantly affected the operations of the Company, 
the results of those operations, or the state of affairs of the Company.

LIKELY DEVELOPMENTS AND EXPECTED RESULTS 

In the year ahead the Company is releasing its new generation products.  While some releases will be web upgrades to existing products, the Company expects 
the investment made in the new web platform technology will give rise to new revenue streams from existing and new markets.

The Company regards the year ahead for the global automotive market as challenging with many automakers continuing to feel the effects of the global 
financial crisis. However, the emergence of a new and revitalised automotive sector will present many opportunities for Infomedia’s solutions. As such, the 
previously issued net profit after tax guidance for financial year 2010 of between $13,000,000 and $14,000,000 remains consistent with the Company’s 
expectations at this time.

infomedia.com.au      19

Directors’ Report

ENVIRONMENTAL REGULATION AND PERFORMANCE 

The Company is not subject to any particular or significant environmental regulation under a law of the Commonwealth of Australia or of a State or Territory.

SHARE OPTIONS 

Unissued shares

At the date of this report, there were 2,650,000 unissued ordinary shares under options.  Refer to Note 23 of the financial statements for further details of 
the options outstanding. 

Shares issued as a result of the exercise of options

There were no shares issued as a result of the exercise of options during the year.  Since the end of the financial year there have been no options exercised.

INDEMNIFICATION AND INSURANCE OF DIRECTORS AND OFFICERS 

During the year, the Company paid a premium in relation to insuring Directors and other officers against liability incurred in their capacity as a Director or 
officer of the Company. The insurance contract specifically prohibits the disclosure of the nature of the policy and amount of premium paid.

REMUNERATION REPORT - AUDITED

This remuneration report outlines the Director and executive remuneration arrangements of the Company and the group in accordance with the requirements 
of the Corporations Act 2001 and its regulations. For the purposes of this report, Key Management Personnel (KMP) of the Group are defined as those persons 
having authority and responsibility for planning, directing and controlling the major activities of the Company and the group, directly or indirectly, including 
any Director (whether executive or otherwise) of the parent company.

Details of Key Management Personnel

(i) Directors

Richard Graham 
Gary Martin 
Myer Herszberg 
Frances Hernon 
Andrew Moffat  

(ii) Executives

Jonathan Pollard 
Michael Bodner 
Nick Georges 
Andrew Pattinson* 
Michael Roach 

Non-executive Chairman
Chief Executive Officer
Non-executive Director
Non-executive Director
Non-executive Director

Chief Financial Officer
Chief Information Officer
Company Secretary and Legal Counsel
Director of Operations and Global Solutions
Director of Asia Pacific

*Resigned as Managing Director of IFM Europe and commenced as Director of Operations and Global Solutions for Infomedia Ltd on 9 March 2009.

20      infomedia.com.au

Directors’ Report

REMUNERATION REPORT - AUDITED (CONTINUED)

Compensation philosophy 

The performance of the Company depends upon the quality of its Directors and executives. To prosper, the Company must attract, motivate and retain highly 
skilled Directors and executives. To this end, the Company embodies the following principles in its compensation framework:

• 

• 

• 

provide competitive rewards to attract high calibre executives;

link executive rewards to shareholder value; and

establish appropriate performance hurdles in relation to variable executive compensation.

Remuneration decisions

Ms Hernon, in her capacity as Lead Director for all matters that formerly fell within the ambit of the former Remuneration & Nomination Committee of the 
Board of Directors is responsible for recommending to the Board the Company’s remuneration and compensation policy arrangements for all Key Management 
Personnel. Ms Hernon, together with the non-executive members of the Board, assesses the appropriateness of the nature and amount of these emoluments 
on a periodic basis by reference to relevant employment market conditions, with the overall objective of ensuring maximum stakeholder benefit from the 
retention of a high quality Board and executive team. 

Compensation structure

In accordance with best practice corporate governance recommendations, the structure of non-executive Director and Senior Executive compensation is 
separate and distinct.

Non-executive Director compensation 

Objective

The Board seeks to set aggregate compensation at a level which provides the Company with the ability to attract and retain Directors of appropriate calibre, 
whilst incurring a cost which is acceptable to shareholders.

Structure

The Constitution and the Australian Securities Exchange (ASX) Listing Rules specify that the aggregate compensation of non-executive Directors shall be 
determined from time to time by a general meeting. An amount not exceeding the amount determined is then available between the Directors as appropriate 
(for the year ended 30 June 2009, non-executive Directors’ compensation totalled $309,341 (2008: $309,341)). The latest determination was at the Annual 
General Meeting held on 30 October 2002, when shareholders approved a maximum aggregate compensation of $450,000 per year.

The Board has historically considered the advice from external consultants as well as the fees paid to non-executive Directors of comparable companies when 
undertaking a review process.

Senior executive and Executive Director compensation 

Objective

The Company aims to reward executives with a level and mix of compensation commensurate with their position and responsibilities within the Company and 
so as to:

• 

• 

• 

• 

reward executives for Company and individual performance against targets set by reference to appropriate benchmarks;

align the interests of executives with those of shareholders;

link reward with the strategic goals and performance of the Company; and

ensure total compensation is competitive by market standards.

infomedia.com.au      21

Directors’ Report

REMUNERATION REPORT - AUDITED (CONTINUED)

Structure

In determining the level and make-up of executive compensation, the Board engages an external consultant from time to time to provide independent advice 
in the form of a written report detailing market levels of compensation for comparable executive roles.

Compensation consists of the following key elements:

•  

•  

•  

fixed compensation;

variable compensation – Short Term Incentive (STI); and

variable compensation – Long Term Incentive (LTI).

The actual proportion of fixed compensation and variable compensation (potential short term and long term incentives) is established for Key Management 
Personnel (excluding the CEO and non-executive Directors) by the CEO in conjunction with the Lead Director (Ms Hernon) for all remuneration matters, and 
in the case of the CEO, by the Chairman of the Board in conjunction with Ms Hernon. Other executive salaries are determined by the CEO with reference to 
market conditions. 

Fixed compensation

Objective

The  level  of  fixed  compensation  is  set  so  as  to  provide  a  base  level  of  compensation  which  is  both  appropriate  to  the  position  and  competitive  in  the 
market. Fixed compensation is reviewed periodically by the CEO in conjunction with Ms Hernon for the Key Management Personnel (excluding the CEO and 
non-executive Directors) and, in the case of the CEO, by the Chairman of the Board in conjunction with Ms Hernon. All other executive positions are reviewed 
periodically by the CEO. As noted above, Ms Hernon has access to external advice independent of management.

Structure

Executives are given the opportunity to receive their fixed (primary) compensation in a variety of forms including cash or other designated employee expenditure 
such as motor vehicles. It is intended that the manner of payment chosen will be optimal for the recipient without creating undue cost for the Company.

Variable compensation – Short Term Incentive (STI) 

Objective

The objective of the short term incentive is to link the achievement of both individual performance and Company performance with the compensation received 
by the executive.

Structure

The structure of the short term incentive is a cash bonus dependent upon a combination of individual performance objectives and Company objectives being 
met. This reflects the Company wide practice of “Performance Planning and Review” (PPR) procedures. Individual performance objectives centre on key 
focus areas. Company objectives include achieving budgetary targets that are set at the commencement of the financial year (adjusted where necessary for 
currency fluctuations). 

These performance conditions were chosen, in the case of individual performance objectives, to promote and maintain the individual’s focus on their own 
contribution to the Company’s strategic objectives through individual achievement in key result areas (KRAs) which include, for example, “leadership”, 
“decision making”, “results” and “risk management”. In the case of Company objectives, budgetary performance conditions were chosen to promote and 
maintain a collaborative, Company wide focus on the achievement of those targets.

In assessing whether an individual performance condition has been satisfied, pre-agreed Key Performance Indicators (KPIs) are used. In assessing whether 
Company objectives have been satisfied, Board level pre-determined budgetary targets are used. These methods have been chosen to create clear and 
measurable performance targets.

22      infomedia.com.au

Directors’ Report

REMUNERATION REPORT - AUDITED (CONTINUED)

Variable compensation – Long Term Incentive (LTI) 

Objective

The  objective  of  the  LTI  plan  is  to  reward  executives  in  a  manner  which  aligns  this  element  of  compensation  with  the  creation  of  shareholder  wealth. 
Therefore, grants are made to executives who are able to influence the generation of shareholder wealth and thus have a direct impact on the Company’s 
performance against the relevant long term performance hurdle.

Structure

The structure of long term compensation is in the form of share options pursuant to the employee option and employee share plans. Performance hurdles have 
been introduced for all share options issued after 31 December 2004 and are determined upon grant of those share options. These hurdles typically relate to 
the Company’s share price reaching or exceeding a particular level. These methods were chosen to create clear and measurable performance expectations. 

infomedia.com.au      23

Directors’ Report

REMUNERATION REPORT - AUDITED (CONTINUED)

Directors, Key Management Personnel and the five highest remunerated specified executives for the year ended 30 June 2009 and 30 June 2008:

Short term

Post 
employment

Share based 
payments

Long service 
leave

Total

Percentage 
performance 
related

Salary and Fees

Bonus

Non monetary 
benefits

Superannuation

Options

Other

$

$

$

$

$

$

$

115,000

300,000

56,300

56,250

56,250

288,952

304,169

190,000

190,000

172,784

1,729,705

115,000

290,000

56,300

56,250

56,250

303,658

207,254

177,500

174,869

158,748

42,704

37,500

-

105,000

-

-

-

49,377

66,928

36,000

29,125

43,512

329,942

-

102,400

-

-

-

-

51,300

22,300

25,000

21,689

22,280

-

-

-

-

-

-

65,578

16,031

-

-

-

81,609

-

-

-

-

-

25,405

-

-

-

12,231

3,629

-

1,676,033

244,969

41,265

10,350

27,000

5,067

5,062

5,062

26,006

-

17,100

17,100

15,504

128,251

10,350

26,100

5,067

5,062

5,062

27,329

13,353

15,975

15,525

-

-

3,375

127,198

-

34,524

-

-

-

1,960

19,616

3,360

8,634

6,930

75,024

-

22,571

-

-

-

-

1,716

5,328

3,150

-

2,000

-

34,765

-

5,000

-

-

-

4,667

-

3,333

3,167

1,500

125,350

471,524

61,367

61,312

61,312

436,540

406,744

249,793

248,026

240,230

17,667

2,362,198

-

5,000

-

-

-

14,073

-

2,850

3,200

-

-

-

125,350

446,071

61,367

61,312

61,312

370,465

273,623

223,953

221,744

192,668

70,613

40,875

25,123

2,149,353

%

-

22

-

-

-

11

16

14

12

18

-

20

-

-

-

-

10

15

11

-

-

-

2009 Financial Year:

Directors:

Richard Graham

Gary Martin

Myer Herszberg

Frances Hernon

Andrew Moffat

Executives:

Andrew Pattinson

Michael Bodner

Michael Roach

Nick Georges

Jonathan Pollard

2008 Financial Year:

Directors:

Richard Graham

Gary Martin

Myer Herszberg

Frances Hernon

Andrew Moffat

Executives:

Andrew Pattinson

Peter Adams*

Nick Georges 

Michael Roach

Mark Kujacznski

Michael Bodner**

Jonathan Pollard***

*  Resigned 31 March 2008.
**  Appointed 1 May 2008.
*** Appointed 1 April 2008.

24      infomedia.com.au

Directors’ Report

REMUNERATION REPORT - AUDITED (CONTINUED)

Contract for services 

The table and notes below summarise current executive employment contracts with the Company as at the date of this report:

Gary Martin

Nick Georges
Michael Bodner
Jonathan Pollard
Michael Roach
Andrew Pattinson

Commencement date 
per latest contract

1 January 2008
1 January 2008
1 May 2008
1 October 2008
1 January 2009
1 February 2009

Duration

Notice period - Company

Notice period - executive

3 years
3 years
3 years 
3 years
3 years
3 years

 6 months*
 6 months*
    6 months**
3 months
3 months
3 months

6 months
6 months
6 months
3 months
3 months
3 months

The Company may terminate each of the contracts at any time without notice if serious misconduct has occurred. Options that have not yet vested upon termination 
will be forfeited. 

*  

In the event of redundancy, in addition to six months’ notice, the Company will provide the individual with a severance payment equivalent to three weeks’ base salary
for each completed year of continuous service with the Company provided, however, that the minimum severance payment will be 26 weeks’ base salary and the maximum
severance payment will not exceed 52 weeks’ base salary. 

**  In the event of redundancy, in addition to six months’ notice, the Company will provide the individual with a severance payment equivalent to three weeks’ base salary for 

each completed year of continuous service with the Company.

Shares issued on exercise of compensation options (consolidated)

No options were exercised during the year.

Compensation options: Granted during the year ended 30 June 2009

Terms and Conditions for each Grant

Executives
Jonathan Pollard

Michael Roach

Andrew Pattinson
Total

Options issued 
number

250,000

250,000

250,000

750,000

Grant date

1/10/2008

1/1/2009

1/2/2009

Fair value per option 
at grant date ($)

Exercise price 
per option ($)

0.061

0.032

0.031

0.37

0.29

0.29

Expiry date

31/10/2011

5/1/2012

5/2/2012

Compensation options: Vested during the year ended 30 June 2009

Terms and conditions for each grantVested

Options issued 
number

Grant date

Fair value per option 
at grant date ($)

Exercise price 
per option ($)

Expiry date

Number

%

Directors

Gary Martin

Executives

Michael Bodner

Nick Georges

Jonathan Pollard

Michael Roach

Andrew Pattinson

Total

1,000,000

1/1/2008

500,000

250,000

250,000

250,000

250,000

2,500,000

1/5/2008

1/1/2008

1/10/2008

1/1/2009

1/2/2009

0.078

0.071

0.078

0.061

0.032

0.031

0.53

0.42

0.53

0.37

0.29

0.29

5/2/2011

333,333

33.3

13/5/2011

5/5/2011

31/10/2011

5/1/2012

5/2/2012

166,666

83,333

33.3

33.3

-

-

-

-

-

-

583,332

23.3

infomedia.com.au      25

 
 
 
Directors’ Report

REMUNERATION REPORT - AUDITED (CONTINUED)

Compensation options: Granted and vested during the year ended 30 June 2008

Terms and Conditions for each GrantVested

Options issued 
number

Grant date

Fair value per option 
at grant date ($)

Exercise price 
per option ($)

Expiry date

Number

%

1,000,000

1/1/2008

500,000

250,000

1,750,000

1/5/2008

1/1/2008

0.078

0.071

0.078

0.53

0.42

0.53

5/2/2011

13/5/2011

5/5/2011

-

-

-

-

-

-

-

-

Directors

Gary Martin

Executives

Michael Bodner

Nick Georges

Total

DIRECTORS’ MEETINGS

The number of meetings of Directors (including meetings of committees of Directors) held during the year and the numbers of meetings attended by each 
Director were as follows:

 Committee meetings

Directors’ meetings

Audit, Risk & Governance

Number of meetings held:

Number of meetings attended:

Richard Graham

Gary Martin 

Myer Herszberg

Frances Hernon

Andrew Moffat

9

9

9

8

9

9

2

-

-

1

2

2

In  June  2007,  the  Board  resolved  to  appoint  Ms  Hernon  to  the  Audit  &  Risk  Committee  and  to  subsequently  merge  that  Committee  and  the  Corporate 
Governance Committee into the Audit, Risk & Governance Committee. It also resolved that the Board itself would re-absorb the Remuneration & Nomination 
Committee functions. These changes took effect from 1 July 2007, with the exception of Ms Hernon’s appointment to the Audit & Risk Committee (as it then 
was), which took effect on 25 June 2007.

ROUNDING

The amounts contained in this report and in the financial report have been rounded to the nearest $1,000 (where rounding is applicable) under the option 
available to the Company under ASIC Class Order 98/0100. The Company is an entity to which the Class Order applies.

CORPORATE GOVERNANCE

In  recognising  the  need  for  high  standards  of  corporate  behaviour  and  accountability,  the  Directors  of  Infomedia  Ltd  support  and  have  adhered  to  the 
principles of good corporate governance. The Company’s corporate governance statement is in the annual report.

AUDITOR INDEPENDENCE AND NON-AUDIT SERVICES

The Directors received an auditor’s independence declaration from the auditor of the Company (refer page 71).

26      infomedia.com.au

Directors’ Report

NON-AUDIT SERVICES

Ernst & Young provided tax consulting services totalling $18,540 during the financial year ended 30 June 2009. The Directors are satisfied that the provision 
of non-audit services is compatible with the general standard of independence for auditors imposed by the Corporations Act 2001. The nature and scope of 
the non-audit service provided means that auditor independence was not compromised.

Signed in accordance with a resolution of the Directors.

Richard David Graham 
Chairman
Sydney, 26 August 2009

infomedia.com.au      27

 
Auditor’s Independence Declaration to the Directors of Infomedia Limited 

In relation to our audit of the financial report of Infomedia Limited for the financial year ended 30 June 
2009, to the best of my knowledge and belief, there have been no contraventions of the auditor 
independence requirements of the Corporations Act 2001 or any applicable code of professional conduct. 

Ernst & Young 

Garry Wayling 
Partner 
26 August 2009 

                                                                                                                                                                                  14 

Liability limited by a scheme approved 
under Professional Standards Legislation 

 
 
                                                                                                                                                                                           
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income Statement

YEAR ENDED 30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

Sales revenue

Finance revenue

Revenue

Cost of sales

Gross profit

Employee benefits expense

Depreciation and amortisation

Finance costs

Operating lease rental

Other expenses

Profit before income tax 

Income tax expense

Profit after income tax 

Basic earnings per share (cents per share)

Diluted earnings per share (cents per share)

Dividends per share – ordinary (cents per share)

2009

$’000

51,317

419

51,736

(22,107)

29,629

(9,306)

(3,442)

(61)

(1,373)

(2,674)

12,773

(2,237)

10,536

3.32

3.32

2.80

  3(i)

3(ii)

3(iii)

4

5

5

6

2008

$’000

51,731

760

52,491

(19,477)

33,014

(8,061)

(3,985)

(107)

(1,038)

(3,151)

16,672

(3,606)

13,066

4.01

4.01

3.20

2009

$’000

45,227

404

45,631

(13,268)

32,363

(9,189)

(3,030)

(61)

(891)

(707)

18,485

(1,844)

16,641

2008

$’000

39,394

740

40,134

(11,489)

28,645

(7,334)

(3,492)

(107)

(531)

(1,765)

15,416

(3,302)

 12,114

infomedia.com.au      29

Balance Sheet

AT 30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

21(b)

7

8

30

9

10

12

13

15

16

17

18

19

4

20

20

2009

$’000

8,005

4,396

54

1,983

4,252

386

-

19,076

-

1,837

1,720

24,976

28,533

47,609

3,605

2,400

-

458

-

6,463

1,108

4,534

5,642

12,105

35,504

12,863

4,265

18,376

35,504

2008

$’000

14,247

5,220

82

529

888

-

-

20,966

-

2,052

-

20,453

22,505

43,471

3,826

2,042

331

569

-

6,768

1,372

2,796

4,168

10,936

32,535

16,368

1,628

14,539

32,535

2009

$’000

7,274

3,006

54

1,904

4,252

268

113

16,871

248

1,548

1,720

24,976

28,492

45,363

2,754

2,153

-

212

-

5,119

1,050

4,534

5,584

10,703

34,660

12,863

4,128

17,669

34,660

2008

$’000

13,299

2,949

58

436

888

-

-

17,630

248

1,598

-

16,413

18,259

35,889

3,115

1,381

138

265

1,457

6,356

1,223

2,531

3,754

10,110

25,779

16,368

1,684

7,727

25,779

CURRENT ASSETS

Cash and cash equivalents

Trade and other receivables 

Inventories

Prepayments

Derivatives

Income tax receivable

Intercompany

TOTAL CURRENT ASSETS

NON-CURRENT ASSETS

Other financial assets 

Property, plant and equipment

Prepayments

Intangible assets and goodwill

TOTAL NON-CURRENT ASSETS

TOTAL ASSETS

CURRENT LIABILITIES

Trade and other payables 

Provisions

Income tax payable

Deferred revenue 

Intercompany

TOTAL CURRENT LIABILITIES

NON-CURRENT LIABILITIES

Provisions

Deferred tax liabilities

TOTAL NON-CURRENT LIABILITIES

TOTAL LIABILITIES

NET ASSETS

EQUITY 

Contributed equity

Reserves

Retained profits

TOTAL EQUITY

30      infomedia.com.au

Cash Flow Statement

YEAR ENDED 30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

CASH FLOWS FROM OPERATING ACTIVITIES

Receipts from customers

Payments to suppliers and employees

Interest received

Income tax paid

NET CASH FLOWS FROM OPERATING ACTIVITIES

CASH FLOWS FROM INVESTING ACTIVITIES

Acquisition of property, plant and equipment

Purchase of assets of wholly owned subsidiaries

Purchase of intellectual property

Dividends received from wholly owned subsidiaries 

NET CASH FLOWS FROM/(USED IN) INVESTING ACTIVITIES

CASH FLOWS FROM FINANCING ACTIVITIES

Share buy back payment

Dividends paid on ordinary shares

NET CASH FLOWS FROM/(USED IN) FINANCING ACTIVITIES

2009

$’000

52,073

(45,016)

419

(2,272)

5,204

(801)

-

(441)

-

(1,242)

(3,505)

(6,699)

(10,204)

21(a)

13

20

6

2008

$’000

53,597

(36,900)

760

(4,276)

13,181

(541)

-

-

-

(541)

(1,370)

(12,713)

(14,083)

2009

$’000

38,781

(34,094)

404

(2,044)

3,047

(521)

(4,621)

(441)

6,715

1,132

(3,505)

(6,699)

(10,204)

NET (DECREASE) IN CASH HELD

(6,242)

(1,443)

(6,025)

Add opening cash brought forward

CLOSING CASH CARRIED FORWARD

21(b)

14,247

8,005

15,690

14,247

13,299

7,274

2008

$’000

40,358

(22,483)

740

(4,271)

14,344

(506)

-

-

-

(506)

(1,370)

(12,713)

(14,083)

(245)

13,544

13,299

infomedia.com.au      31

Statement of Changes in Equity

YEAR ENDED 30 June 2009

CONSOLIDATED

Contributed equity

Retained earnings

Other reserves

At 1 July 2008

Profit for the year

Income/(expense) recognised directly in equity

   – Exchange difference on translating foreign operations

Cashflow hedges

  – Gain/(loss) taken to equity

  – Transferred to income statement

Total income recognised directly in equity

Total income for the year

EQUITY TRANSACTIONS

Cost of share based payments

Share buy back

Dividends

At 30 June 2009

$’000

16,368

-

-

-

-

-

-

-

(3,505)

-

12,863

$’000

14,539

10,536

-

-

-

-

10,536

-

-

(6,699)

18,376

$’000

1,628

-

193

2,977

(626)

2,544

2,544

93

-

-

4,265

YEAR ENDED 30 June 2008

CONSOLIDATED

Contributed equity

Retained earnings

Other reserves

At 1 July 2007

Profit for the year

Income/(expense) recognised directly in equity

   – Exchange difference on translating foreign operations

Cashflow hedges

   – Gain/(loss) taken to equity

   – Transferred to income statement

Total income/(expense) recognised directly in equity

Total income/(expense) for the year

EQUITY TRANSACTIONS

Cost of share based payments

Share buy back

Dividends

At 30 June 2008

$’000

17,738

-

-

-

-

-

-

-

(1,370)

-

16,368

$’000

14,186

13,066

-

-

-

-

13,066

-

-

(12,713)

14,539

$’000

978

-

(11)

626

-

615

615

35

-

-

1,628

Total

$’000

32,535

10,536

193

2,977

(626)

2,544

13,080

93

(3,505)

(6,699)

35,504

 Total

$’000

32,902

13,066

(11)

626

-

615

13,681

35

(1,370)

(12,713)

32,535

32      infomedia.com.au

Statement of Changes in Equity

YEAR ENDED 30 June 2009

INFOMEDIA LTD

Contributed equity

Retained earnings

Other reserves

At 1 July 2008

Profit for the year

Income/(expense) recognised directly in equity

   – Exchange difference on translating foreign operations

Cashflow hedges

   – Gain/(loss) taken to equity

   – Transferred to income statement

Total income/(expense) recognised directly in equity

Total income/(expense) for the year

EQUITY TRANSACTIONS

Cost of share based payments

Share buy back

Dividends

At 30 June 2009

$’000

16,368

-

-

-

-

-

-

-

(3,505)

-

12,863

$’000

7,727

16,641

-

-

-

-

16,641

-

-

(6,699)

17,669

$’000

1,684

-

-

2,977

(626)

2,351

2,351

93

-

-

4,128

YEAR ENDED 30 June 2008

INFOMEDIA LTD

Contributed equity

Retained earnings

Other reserves

At 1 July 2007

Profit for the year

Income/(expense) recognised directly in equity

   – Exchange difference on translating foreign operations

Cashflow hedges

   – Gain/(loss) taken to equity

   – Transferred to income statement

Total income/(expense) recognised directly in equity

Total income/(expense) for the year

EQUITY TRANSACTIONS

Cost of share based payments

Share buy back

Dividends

At 30 June 2008

$’000

17,738

-

-

-

-

-

-

-

(1,370)

-

16,368

$’000

8,326

12,114

-

-

-

-

12,114

-

-

(12,713)

7,727

$’000

1,023

-

-

626

-

626

626

35

-

-

1,684

Total

$’000

25,779

16,641

-

2,977

(626)

2,351

18,992

93

(3,505)

(6,699)

34,660

 Total

$’000

27,087

12,114

-

626

-

626

12,740

35

(1,370)

(12,713)

25,779

infomedia.com.au      33

Notes to the Financial Statements

30 June 2009

1. CORPORATE INFORMATION

The  financial  report  of  Infomedia  Ltd  for  the  year  ended  30  June  2009  was  authorised  for  issue  in  accordance  with  a  resolution  of  the  Directors  on 
26 August 2009.

Infomedia Ltd is a company limited by shares incorporated and domiciled in Australia whose shares are publicly traded on the Australian Securities Exchange.

The nature of the operations and principal activities of the Company are described in the Directors’ Report.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

(a) Basis of preparation

The financial report is a general purpose financial report, which has been prepared in accordance with the requirements of the Corporations Act 2001 and 
Australian Accounting Standards. The financial report has also been prepared on a historical cost basis, except for derivative financial instruments that have 
been measured at fair value.

(b) Statement of compliance

This  financial  report  complied  with  Australian  Accounting  Standards  as  issued  by  the  Australian  Accounting  Standards  Board.  This  financial  report  also 
complied with the International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board.

New/revised standards and interpretations applicable for the year commencing 1 July 2008 have been reviewed and it was determined that changes were not 
required to the existing accounting policies adopted by Infomedia Ltd. Certain Australian Accounting Standards and interpretations have recently been issued 
or amended but are not yet effective and have not been adopted by Infomedia Ltd for the current reporting period. The Directors have not yet assessed the 
impact of these new or amended standards (to the extent relevant to Infomedia Ltd) and interpretations.

(c) Basis of consolidation

The consolidated financial statements comprise the financial statements of Infomedia Ltd and its subsidiaries (“the Company”). The financial statements of 
subsidiaries are prepared for the same reporting period as the parent company, using consistent accounting policies. Adjustments are made to bring into line any 
dissimilar accounting policies that may exist. All inter-company balances and transactions, including unrealised profits arising from intra-group transactions, 
have been eliminated in full. Unrealised losses are eliminated unless costs cannot be recovered. Subsidiaries are consolidated from the date on which control is 
transferred to the Company and cease to be consolidated from the date on which control is transferred out of the Company. Where there is loss of control of a 
subsidiary, the consolidated financial statements include the results for the part of the reporting period during which Infomedia Ltd has control.

(d) Significant accounting judgements, estimates and assumptions

Significant accounting estimates and assumptions

The carrying amounts of certain assets and liabilities are often determined based on estimates and assumptions of future events. The key estimates and 
assumptions that have a significant risk of causing a material adjustment to the carrying amounts of certain assets and liabilities within the next annual 
reporting period are:

• 

Impairment of goodwill

The Company determines whether goodwill is impaired at least on an annual basis. This requires an estimation of the recoverable amount of the cash-
generating units to which the goodwill and intangibles with indefinite useful lives are allocated. The assumptions used in this estimation of recoverable 
amount and the carrying amount of goodwill and intangibles with indefinite useful lives are discussed in Note 14.

• 

Share based payment transactions

The Company measures the cost of equity-settled transactions with employees by reference to the fair value of the equity instruments at the date at which 
they are granted. The fair value is determined by an external valuer using a binomial model, using the assumptions detailed in Note 23.

34      infomedia.com.au

Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

• 

Research and development

Development costs are only capitalised by the group when it can be demonstrated that the technical feasibility of completing the intangible asset is valid so 
that the asset will be available for use or sale.

(e) Foreign currencies

Translation of foreign currency transactions

Transactions in foreign currencies of the Company are converted to local currency at the rate of exchange ruling at the date of the transaction.

Amounts payable to and by the Company that are outstanding at the balance date and are denominated in foreign currencies have been converted to local 
currency using rates of exchange ruling at the end of the reporting period.

All currency exchange differences in the consolidated financial report are taken to the income statement.

Translation of financial reports of overseas operations

Both the functional and presentation currency of Infomedia Ltd and its Australian subsidiaries is Australian dollars (A$).

Non-monetary  items  that  are  measured  in  terms  of  historical  cost  in  a  foreign  currency  are  translated  using  the  exchange  rate  as  at  the  date  of  the 
initial transaction.

The functional currency of the overseas subsidiaries is as follows: 

IFM Europe Ltd                Euros
IFM Germany GmbH          Euros
IFM North America Inc     United States Dollars (USD)

As at the reporting date the assets and liabilities of these overseas subsidiaries are translated into the presentation currency of Infomedia Ltd at the rate of 
exchange ruling at the balance sheet date and the income statements are translated at the weighted average exchange rates for the period.

The exchange differences arising on the retranslation are taken directly to a separate component of equity.

(f) Cash and cash equivalents

Cash on hand and in banks and short term deposits are stated at nominal values.

For the purposes of the cash flow statement, cash includes cash on hand and in banks, and money market investments readily convertible to cash within three 
months, net of outstanding bank overdrafts.

(g) Trade and other receivables

Trade receivables, which generally have 30-60 day terms, are recognised and carried at original invoice amount less an allowance for any uncollectible amounts.

An allowance for doubtful debts is made when there is objective evidence that the Company will not be able to collect the debts. Bad debts are written off 
when identified.

infomedia.com.au      35

Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(h) Investments and other financial assets

Financial assets in the scope of AASB 139 Financial Instruments: Recognition and Measurement are classified as either financial assets at fair value through 
profit or loss, loans and receivables, held-to-maturity investments, or available-for-sale investments, as appropriate. For the Company, the relevant category 
is listed below:

Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. Such assets are carried 
at amortised cost using the effective interest method. Gains and losses are recognised in profit or loss when the loans and receivables are derecognised or 
impaired, as well as through the amortisation process.

Investments in subsidiaries

Investments in subsidiaries are recorded at cost.

(i) Inventories

Inventories are valued at the lower of cost and net realisable value.

Costs incurred in bringing each product to its present location and condition are accounted for as follows:

• 

Raw materials – purchase cost on a first-in-first-out basis

(j) Goodwill

Goodwill acquired in a business combination is initially measured at cost being the excess of the cost of the business combination over the Company’s interest 
in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities.

Following initial recognition, goodwill is measured at cost less any accumulated impairment losses.

Goodwill is reviewed for impairment annually or more frequently if events or changes in circumstances indicate that the carrying value may be impaired.

For  the  purpose  of  impairment  testing,  goodwill  acquired  in  a  business  combination  is,  from  the  acquisition  date,  allocated  to  each  of  the  Company’s 
cash-generating units, or groups of cash-generating units, that are expected to benefit from the synergies of the combination, irrespective of whether other 
assets or liabilities of the Company are assigned to those units or groups of units.

Each unit or group of units to which the goodwill is so allocated:

•  

•  

represents the lowest level within the Company at which the goodwill is monitored for internal management purposes; and

is not larger than a segment based on either the Company’s primary or the Company’s secondary reporting format determined in accordance with 
AASB 114 Segment Reporting.

Impairment is determined by assessing the recoverable amount of the cash-generating unit (group of cash-generating units), to which the goodwill relates. 
When the recoverable amount of the cash-generating unit (group of cash-generating units) is less than the carrying amount, an impairment loss is recognised. 
When goodwill forms part of a cash-generating unit (group of cash-generating units) and an operation within that unit is disposed of, the goodwill associated 
with the operation disposed of is included in the carrying amount of the operation when determining the gain or loss on disposal of the operation. Goodwill 
disposed of in this manner is measured based on the relative values of the operation disposed of and the portion of the cash-generating unit retained.

Impairment losses recognised for goodwill are not subsequently reversed.

36      infomedia.com.au

 
Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(k) Intangible assets

Intangible assets acquired separately or in a business combination are initially measured at cost. The cost of an intangible asset acquired in a business 
combination is its fair value as at the date of acquisition. Following initial recognition, intangible assets are carried at cost less any accumulated amortisation 
and any accumulated impairment losses. Internally generated intangible assets, excluding capitalised development costs, are not capitalised and expenditure 
is charged against profits in the year in which the expenditure is incurred.

Research and development costs are expensed as incurred. The relevant costs are capitalised and an intangible asset for development expenditure on an 
internal project is recognised only when the Company can demonstrate the technical feasibility of completing the intangible asset so that it will be available 
for use or sale, its intention to complete and its ability to use or sell the asset, how the asset will generate future economic benefits, the availability of 
resources to complete the development and the ability to measure reliably the expenditure attributable to the intangible asset during its development. 
Following the initial recognition of the development expenditure, the cost model is applied requiring the asset to be carried at cost less any accumulated 
amortisation and accumulated impairment losses. Any expenditure so capitalised is amortised over the period of expected benefits from the related project 
commencing from the commercial release of the project.

The carrying value of an intangible asset arising from development expenditure is tested for impairment annually when the asset is not yet available for use 
or more frequently when an indication of impairment arises during the reporting period.

Gains or losses arising from derecognition of an intangible asset are measured as the difference between the net disposal proceeds and the carrying amount 
of the asset and are recognised in profit or loss when the asset is derecognised.

The useful lives of intangible assets are assessed to be either finite or indefinite. Intangible assets with finite lives are amortised over the useful life and 
assessed for impairment whenever there is an indication that the intangible asset may be impaired. The amortisation period and the amortisation method 
for an intangible asset with a finite useful life is reviewed at least at each financial year end. Changes in the expected useful life or the expected pattern 
of consumption of future economic benefits embodied in the asset are accounted for by changing the amortisation period or method, as appropriate, which 
is a change in accounting estimate. The amortisation expense on intangible assets with finite lives is recognised in profit or loss in the expense category 
consistent with the function of the intangible asset.

Intangible assets with indefinite useful lives are tested for impairment annually either individually or at the cash-generating unit level. Such intangibles are 
not amortised. The useful life of an intangible asset with an indefinite life is reviewed each reporting period to determine whether indefinite life assessment 
continues to be supportable. If not, the change in the useful life assessment from indefinite to finite is accounted for as a change in an accounting estimate 
and is thus accounted for on a prospective basis.

(l) Impairment of assets

The Company assesses at each reporting date whether there is an indication that an asset may be impaired. If any such indication exists, or when annual 
impairment testing for an asset is required, the Company makes an estimate of the asset’s recoverable amount. An asset’s recoverable amount is the higher 
of its fair value less costs to sell and its value in use and is determined for an individual asset, unless the asset does not generate cash inflows that are largely 
independent of those from other assets or groups of assets and the asset’s value in use cannot be estimated to be close to its fair value. In such cases the 
asset is tested for impairment as part of the cash-generating unit to which it belongs. When the carrying amount of an asset or cash-generating unit exceeds 
its recoverable amount, the asset or cash-generating unit is considered impaired and is written down to its recoverable amount.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset. Impairment losses relating to continuing operations are recognised in those 
expense categories consistent with the function of the impaired asset unless the asset is carried at revalued amount (in which case the impairment loss is 
treated as a revaluation decrease).

infomedia.com.au      37

Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

An assessment is also made at each reporting date as to whether there is any indication that previously recognised impairment losses may no longer exist or 
may have decreased. If such indication exists, the recoverable amount is estimated. A previously recognised impairment loss is reversed (with the exception of 
goodwill) only if there has been a change in the estimates used to determine the asset’s recoverable amount since the last impairment loss was recognised. If 
that is the case the carrying amount of the asset is increased to its recoverable amount. That increased amount cannot exceed the carrying amount that would 
have been determined, net of depreciation, had no impairment loss been recognised for the asset in prior years. Such reversal is recognised in profit or loss 
unless the asset is carried at revalued amount, in which case the reversal is treated as a revaluation increase. After such a reversal the depreciation charge is 
adjusted in future periods to allocate the asset’s revised carrying amount, less any residual value, on a systematic basis over its remaining useful life.

(m) Property, plant and equipment

Property, plant and equipment is stated at cost less accumulated depreciation and any accumulated impairment losses. 

Land and buildings are measured at cost less accumulated depreciation on buildings and less any impairment losses recognised.

Depreciation is calculated on a straight-line basis over the estimated useful life of the assets as follows:

Major depreciation periods are:

2009 

2008

Leasehold improvements: 

5 to 20 years 

5 to 20 years

Other plant and equipment: 

3 to 15 years 

3 to 15 years

The assets’ residual values, useful lives and amortisation methods are reviewed, and adjusted if appropriate, at each financial year end.

(i) Impairment

The carrying values of property, plant and equipment are reviewed for impairment at each reporting date, with the recoverable amount being estimated when 
events or changes in circumstances indicate that the carrying value may be impaired.

The recoverable amount of property, plant and equipment is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money 
and the risks specific to the asset.

For an asset that does not generate largely independent cash inflows, recoverable amount is determined for the cash-generating unit to which the asset 
belongs, unless the asset’s value in use can be estimated to be close to its fair value.

An impairment exists when the carrying value of an asset or cash-generating unit exceeds its estimated recoverable amount. The asset or cash-generating 
unit is then written down to its recoverable amount.

(ii) Derecognition and disposal

An item of property, plant and equipment is derecognised upon disposal or when no further future economic benefits are expected from its use or disposal.

Any gain or loss arising on derecognition of the asset (calculated as the difference between the net disposal proceeds and the carrying amount of the asset) 
is included in profit or loss in the year the asset is derecognised.

(n) Leases

The determination of whether an arrangement is or contains a lease is based on the substance of the arrangement and requires an assessment of whether the 
fulfilment of the arrangement is dependent on the use of a specific asset or assets and the arrangement conveys a right to use the asset.

38      infomedia.com.au

 
 
Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(i) Company as a lessee

Operating lease payments are recognised as an expense in the income statement on a straight-line basis over the lease term. Lease incentives are recognised 
in the income statement as an integral part of the total lease expense.

(o) Trade and other payables

Trade payables and other payables are carried at amortised costs and represent liabilities for goods and services provided to the Company prior to the end of the 
financial year that are unpaid and arise when the Company becomes obliged to make future payments in respect of the purchase of these goods and services.

(p) Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that an outflow of 
resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be made of the amount of the obligation.

Where the Company expects some or all of a provision to be reimbursed, for example, under an insurance contract, the reimbursement is recognised as a separate 
asset but only when the reimbursement is virtually certain. The expense relating to any provision is presented in the income statement net of any reimbursement.

If the effect of the time value of money is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects 
current market assessments of the time value of money and, where appropriate, the risks specific to the liability.

Where discounting is used, the increase in the provision due to the passage of time is recognised as a borrowing cost.

(q) Deferred revenue

Certain contracts allow annual subscriptions to be invoiced in advance. The components of revenue relating to the subscription period beyond balance date 
are recorded as a liability. 

(r) Contributed equity

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net 
of tax, from the proceeds.

(s) Revenue recognition

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the entity and the revenue can be reliably measured. The 
following specific recognition criteria must also be met before revenue is recognised:

Subscriptions

Subscription revenue is recognised when the copyright article has passed to the buyer with related support revenue being recognised over the service period. 
Where the copyright article and related support revenue are inseparable then the revenue is recognised over the service period.

Interest

Control of a right to receive consideration for the provision of, or investment in, assets has been attained.

(t) Cost of sales

Cost of sales includes the direct cost of raw materials, direct salary and wages, and agency costs associated with the manufacture and distribution of the product.

infomedia.com.au      39

Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(u) Derivative financial instruments and hedging

Derivatives are carried as assets when their fair value is positive and as liabilities when their fair value is negative.

Any gains or losses arising from changes in the fair value of derivatives, except for those that qualify as cash flow hedges, are taken directly to profit or loss 
for the year.

The fair value of forward currency contracts are calculated by reference to current forward exchange rates for contracts with similar maturity profiles.

For the purpose of hedge accounting, hedges are classified as cash flow hedges when they hedge the exposure to variability in cash flows that is attributable 
either to a particular risk associated with a recognised asset or liability or to a forecast transaction. Infomedia Ltd currently has cash flow hedges attributable 
to future foreign currency sales.

Cash flow hedges

Cash flow hedges are hedges of the group’s exposure to variability in cash flows that is attributable to a particular risk associated with anticipated future 
sales that could affect profit or loss. The effective portion of the gain or loss on the hedging instrument is recognised directly in equity, while the ineffective 
portion is recognised in profit or loss.

Amounts taken to equity are transferred out of equity and included in the measurement of the hedged transaction when the forecast transaction occurs.

The group tests each of the designated cash flow hedges for effectiveness on a monthly basis both retrospectively and prospectively using the “matched 
terms” principle.

At each balance date, hedge effectiveness is measured in the first instance by determining whether there have been any changes to these “matched terms”.  
When there have been no changes to these “matched terms”, the hedge is considered to be highly effective. Where there has been a change to these terms, 
effectiveness is measured using the hypothetical derivative method.

The parent entity (Infomedia Ltd) sells software to its wholly owned subsidiaries (i.e. IFM North America Inc and IFM Europe Ltd). Sales to IFM North America 
Inc are denominated in USD. Sales to IFM Europe Ltd are denominated in Euros. Sales to these wholly owned subsidiaries (“distributors”) are immediately 
on-sold to customers in the same currency. There is no inventory held by the subsidiaries with the exception of fulfilling new first time through orders. First 
time through orders will not be hedged. The group hedges foreign exchange exposure on intra-group sales as this exposure affects consolidated profit when 
the sale is made to the external customer.

(v) Income tax

Current tax assets and liabilities for the current and prior periods are measured at the amount expected to be recovered from or paid to the taxation 
authorities. The tax rates and tax laws used to compute the amount are those that are enacted or substantively enacted by the balance sheet date.

Deferred income tax is provided on all temporary differences at the balance sheet date between the tax bases of assets and liabilities and their carrying 
amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences except:

•   when the deferred income tax liability arises from the initial recognition of goodwill or of an asset or liability in a transaction that is not a business

combination and that, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss; or

•   when the taxable temporary difference is associated with investments in subsidiaries, associates or interests in joint ventures, and the timing of the
reversal of the temporary difference can be controlled and it is probable that the temporary difference will not reverse in the foreseeable future.

40      infomedia.com.au

 
 
Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, to the extent 
that it is probable that taxable profit will be available against which the deductible temporary differences and the carry-forward of unused tax credits and 
unused tax losses can be utilised, except:

•   when the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or liability in a
transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss; or

•   when the deductible temporary difference is associated with investments in subsidiaries, associates or interests in joint ventures, in which case a
deferred tax asset is only recognised to the extent that it is probable that the temporary difference will reverse in the foreseeable future and taxable
profit will be available against which the temporary difference can be utilised.

The carrying amount of deferred income tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer probable that 
sufficient taxable profit will be available to allow all or part of the deferred income tax asset to be utilised.

Unrecognised deferred income tax assets are reassessed at each balance sheet date and are recognised to the extent that it has become probable that future 
taxable profit will allow the deferred tax asset to be recovered.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply to the year when the asset is realised or the liability is 
settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date.

Income taxes relating to items recognised directly in equity are recognised in equity and not in profit or loss.

Deferred tax assets and deferred tax liabilities are offset only if a legally enforceable right exists to set off current tax assets against current tax liabilities 
and the deferred tax assets and liabilities relate to the same taxable entity and the same taxation authority.

The  tax  consolidated  current  tax  liability  and  other  deferred  tax  assets  are  required  to  be  allocated  to  the  members  of  the  tax  consolidated  group  in 
accordance with UIG 1052. The group uses a group allocation method for this purpose where the allocated current tax payable, deferred tax assets and other 
tax credits for each member of the tax consolidated group is determined as if the company is a stand-alone taxpayer but modified as necessary to recognise 
membership of a tax consolidated group. Recognition of amounts allocated to members of the tax consolidated group has regard to the tax consolidated 
group’s future tax profits. 

(w) Other taxes

Revenues, expenses and assets are recognised net of the amount of Goods and Services Tax (GST) except:

•   when the GST incurred on a purchase of goods and services is not recoverable from the taxation authority, in which case the GST is recognised as part of

the cost of acquisition of the asset or as part of the expense item as applicable; and

•  

receivables and payables, which are stated with the amount of GST included.

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or payables in the balance sheet.

Cash flows are included in the cash flow statement on a gross basis and the GST component of cash flows arising from investing and financing activities, which 
is recoverable from, or payable to, the taxation authority are classified as operating cash flows.

Commitments and contingencies are disclosed net of the amount of GST recoverable from, or payable to, the taxation authority.

infomedia.com.au      41

 
 
 
  
Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(x) Employee leave benefits

(i) Wages, salaries and annual leave

Liabilities for wages and salaries, including non-monetary benefits, and annual leave expected to be settled within 12 months of the reporting date are 
recognised in other payables in respect of employees’ services up to the reporting date. They are measured at the amounts expected to be paid when the 
liabilities are settled. Liabilities for non-accumulating sick leave are recognised when the leave is taken and are measured at the rates paid or payable.

(ii) Long service leave

The liability for long service leave is recognised in the provision for employee benefits and measured as the present value of expected future payments to 
be made in respect of services provided by employees up to the reporting date. Consideration is given to expected future wage and salary levels, experience 
of employee departures, and period of service. Expected future payments are discounted using market yields at the reporting date on national government 
bonds with terms to maturity and currencies that match, as closely as possible, the estimated future cash flows.

(y) Share based payment transactions

The Company provides benefits to employees in the form of share based payment transactions, whereby employees render services in exchange for shares or 
options over shares (“equity-settled transactions”).

There are currently two plans in place to provide these benefits:

(i) the Employee Share Plan (ESP), and

(ii) the Employee Option Plan (EOP).

The cost of these equity-settled transactions with employees is measured by reference to the fair value at the date at which they are granted. The fair value 
is determined by an external valuer using a binomial model.

In valuing equity-settled transactions, no account is taken of any performance conditions, other than conditions linked to the price of the shares of Infomedia 
Ltd (“market conditions”).

The cost of equity-settled transactions is recognised, together with a corresponding increase in equity, over the period in which the performance conditions 
are fulfilled, ending on the date on which the relevant employees become fully entitled to the option (“vesting date”).

The cumulative expense recognised for equity-settled transactions at each reporting date until vesting date reflects (i) the extent to which the vesting period 
has expired and (ii) the number of options that, in the opinion of the Directors of the Company, will ultimately vest. This opinion is formed based on the best 
available information at balance date. No adjustment is made for the likelihood of market performance conditions being met as the effect of these conditions 
is included in the determination of fair value at grant date.

Where the terms of an equity-settled option are modified, as a minimum an expense is recognised as if the terms had not been modified. In addition, an 
expense is recognised for any increase in the value of the transaction as a result of the modification, as measured at the date of modification.

Where an equity-settled option is cancelled, it is treated as if it had vested on the date of cancellation, and any expense not yet recognised for the option is 
recognised immediately. However, if a new option is substituted for the cancelled option, and designated as a replacement option on the date that it is granted, 
the cancelled and new option are treated as if they were a modification of the original option, as described in the previous paragraph.

The dilutive effect, if any, of outstanding options is reflected as additional share dilution in the computation of earnings per share.

42      infomedia.com.au

Notes to the Financial Statements

30 June 2009

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(z) Earnings per share

Basic earnings per share is determined by dividing the profit attributed to members of the parent after related income tax expense by the weighted average 
number of ordinary shares outstanding during the financial year.

Diluted earnings per share is calculated as net profit attributable to members, adjusted for:

• 

• 

• 

cost of servicing equity (other than dividends);

the after tax effect of dividends and interest associated with dilutive potential ordinary shares that have been recognised as expenses; and

other non-discretionary changes in revenue or expenses during the period that would result from the dilution of potential ordinary shares; 

divided by the weighted average number of ordinary shares and dilutive potential ordinary shares, adjusted for any bonus element.

infomedia.com.au      43

Notes to the Financial Statements

30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

3.  EXPENSES

(i) Cost of sales

Direct wages

Other

Total cost of sales

(ii) Employee benefit expense

Salaries and wages (including on-costs)

Share based payment expense

Total employee benefit expense

(iii) Depreciation and amortisation

Depreciation of non-current assets:

– Leasehold improvements

– Office equipment

– Furniture and fittings

– Plant and equipment

Total depreciation of non-current assets

Amortisation of non-current assets

– Intellectual property

– Deferred development costs

Total amortisation of non-current assets

Total depreciation and amortisation

(iv) Research and development costs

Total research and development costs incurred during the period

Less: development costs deferred

Net research and development costs expensed

2009

$’000

13,829

8,278

22,107

9,213

93

9,306

132

624

24

218

998

607

1,837

2,444

3,442

10,880

(6,526)

4,354

23

13

2008

$’000

11,090

8,387

19,477

8,026

35

8,061

132

845

27

302

1,306

698

1,981

2,679

3,985

9,575

(5,993)

3,582

2009

$’000

7,206

6,062

13,268

9,096

93

9,189

113

506

14

218

851

607

1,572

2,179

3,030

2008

$’000

4,275

7,214

11,489

7,299

35

7,334

103

715

10

302

1,130

698

1,664

2,362

3,492

10,016

(5,800)

4,216

8,746

(5,310)

3,436

44      infomedia.com.au

Notes to the Financial Statements

30 June 2009

4.  INCOME TAX 

The major components of income tax expense are:

Income statement

Current income tax

Current income tax charge

Adjustments in respect of current income tax of previous years.

Deferred income tax

Relating to origination and reversal of temporary differences

Income tax expense reported in the income statement

A reconciliation between tax expense and the product of accounting 
profit before income tax multiplied by the Company’s applicable income tax rate is 
as follows:

Accounting profit before income tax

At the Company’s statutory income tax rate of 30% (2008: 30%)

Adjustments in respect of dividend payments from within the tax consolidated group

Adjustments in respect of income tax of previous years

Additional research and development deduction

Expenditure not allowable for income tax purposes

Other

Income tax expense reported in the income statement

Tax consolidation

CONSOLIDATED

INFOMEDIA LTD

2009

$’000

2008

$’000

2009

$’000

2008

$’000

2,576

(1,067)

728

2,237

12,773

3,832

-

(1,185)

(592)

182

-

2,237

3,286

(952)

1,272

3,606

16,672

5,002

-

(952)

(560)

116

-

3,606

1,871

(1,020)

993

1,844

18,485

5,545

(2,015)

(1,230)

(591)

171

(36)

1,844

3,057

(915)

1,160

3,302

15,416

4,625

-

(915)

(509)

101

-

3,302

Effective 1 July 2002, for the purposes of income taxation, Infomedia Ltd and its 100% owned Australian subsidiaries have formed a tax consolidated group. Members of the 
group have entered into a tax sharing arrangement in order to allocate income tax expense to the wholly owned subsidiaries. In addition, the agreement provides for the allocation 
of income tax liabilities between the entities should the head entity default on its tax payment obligations. At the balance date, the possibility of default is remote.

Members of the tax consolidated group have also entered into a tax funding agreement. The tax funding agreement provides for the funding of allocated tax liabilities, tax 
losses and foreign tax credits for the current period based on the recognition criteria set out in the accounting policy for income taxes. Allocations under the tax funding 
agreement are made after the finalisation of the group’s income tax return. The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in 
the subsidiaries’ intercompany accounts with the tax consolidated group head company, Infomedia Ltd.

infomedia.com.au      45

Notes to the Financial Statements

30 June 2009

4. INCOME TAX (CONTINUED)

Deferred income tax

Deferred income tax at 30 June relates to the following:

CONSOLIDATED

Deferred tax liabilities

Prepayments

Derivatives

Property, plant and equipment

Deferred development costs

Intellectual property

Currency exchange

CONSOLIDATED

Deferred tax assets

Allowance for doubtful debts

Other payables

Employee entitlement provisions

Other provisions

Currency exchange

Gross deferred income tax assets

Deferred tax income/(expense)

PARENT

Deferred tax liabilities

Prepayments

Derivatives

Property, plant and equipment

Deferred development costs

Intellectual property

Currency exchange

PARENT

Deferred tax assets

Allowance for doubtful debts

Other payables

Employee entitlement provisions

Other provisions

Currency exchange

Deferred tax income/(expense)

46      infomedia.com.au

BALANCE SHEET

INCOME STATEMENT

2009

$’000

2008

$’000

2009

$’000

2008

$’000

-

(1,276)

-

(4,805)

(125)

-

(6,206)

148

207

625

346

346

-

(267)

(90)

(3,399)

(175)

(6)

(3,937)

48

92

540

408

53

1,672

1,141

-

(1,275)

-

(4,806)

(125)

-

-

(267)

(90)

(2,941)

(175)

-

(6,206)

(3,473)

148

207

625

346

346

1,672

43

64

374

408

53

942

-

-

(90)

1,406

(50)

(6)

(100)

(115)

(85)

62

(294)

728

-

-

(90)

1,864

(50)

(105)

(143)

(252)

62

(293)

993

(1)

-

(30)

1,204

(209)

6

29

24

11

157

81

1,272

(2)

-

(30)

1,094

(209)

-

32

42

15

157

61

1,160

Notes to the Financial Statements

30 June 2009

5.  EARNINGS PER SHARE  

Basic earnings per share amounts are calculated by dividing net profit for the year attributable to ordinary equity holders of the parent by the weighted average number of 
ordinary shares outstanding during the year.

Diluted  earnings  per  share  amounts  are  calculated  by  dividing  the  net  profit  attributable  to  ordinary  shareholders  by  the  weighted  average  number  of  ordinary  shares 
outstanding during the year (adjusted for the effects of dilutive options).

The following reflects the income and share data used in the total operations basic and diluted earnings per share computations:

Net profit attributable to equity holders from continuing operations

Weighted average number of ordinary shares for basic earnings per share

Effect of dilution:

Share options

Adjusted weighted average number of ordinary shares for diluted earnings per share

CONSOLIDATED

2009

$’000

10,536

2008

$’000

13,066

Number of shares

Number of shares

317,723,325

325,818,373

57,416

-

317,780,741

325,818,373

Since the reporting date, prior to the completion of these financial statements, the Company has repurchased a further 121,104 shares through its buy back program at a 
weighted average price of 29.80 cents per share.

Total equivalent shares outstanding on out-of-the-money options that were not dilutive for the respective periods but could potentially dilute earnings per share in the future 
were 2,150,000 (2008: 1,450,000).

30 June 2009

CONSOLIDATED

INFOMEDIA LTD

 6.  DIVIDENDS PROPOSED OR PAID

(a) Dividends paid during the year:

Franked interim dividend – 0.7 cents (2008: 1.8 cents) per share

Prior year final franked dividend – 1.4 cents (2008: 2.1 cents) per share

Rounding

    Total dividends paid during the year

(b) Dividends proposed and not recognised as a liability:

Final dividend – 2.1 cents per share, franked at 0.7 cents. 
(2008: 1.4 cents, fully franked)

(c) Franking credit balance:

The amount of franking credits available for the subsequent financial year are:

         –  franking account balance as at the end of the financial year

         –  franking debits that will arise from the receipt of income tax refundable as    

i     at the end of the financial year

2009

$’000

2,215

4,485

(1)

6,699

2008

$’000

5,867

6,845

1

12,713

2009

$’000

2,215

4,485

(1)

6,699

2008

$’000

5,867

6,845

1

12,713

6,534

4,485

6,534

4,485

113

(113)

-

940

137

1,077

The tax rate at which paid dividends have been franked is 30% (2008: 30%). Dividends proposed will be franked at the rate of 30% (2008: 30%).

infomedia.com.au      47

 
   
Notes to the Financial Statements

30 June 2009

CONSOLIDATED

INFOMEDIA LTD

7. TRADE AND OTHER RECEIVABLES (CURRENT)

Trade debtors

Allowance for impairment loss (a)

Other debtors

(a) Allowance for impairment loss

2009

$’000

4,945

(644)

4,301

95

4,396

2008

$’000

5,048

(272)

4,776

444

5,220

2009

   $’000

3,471

(494)

2,977

29

3,006

2008

$’000

2,705

(145)

2,560

389

2,949

Trade receivables are non-interest bearing and are generally on 30-60 day terms. A provision for impairment loss is recognised when there is objective evidence that an 
individual trade receivable is impaired. An impairment loss/(profit) of $742,000 (2008: $(62,000)) has been recognised by the group and $426,000 (2008: $(108,000)) 
by the Company in the current year. These amounts have been included in the other expenses item.  No individual amount within the impairment allowance is material.  
The amount of the allowance/impairment loss is recognised as the difference between the carrying amount of the debtor and the estimated future cash flows expected 
to be received from the relevant debtors.

Movements in the provision for impairment loss were as follows:

At 1 July

Charge for the year

Foreign exchange translation

Amounts written off

At 30 June

At 30 June the aging analysis of trade receivables is as follows:

272

742

(17)

(353)

644

488

(62)

(10)

(144)

272

145

426

(4)

(73)

494

252

(108)

4

(3)

145

Total

4,945

3,471

5,048

2,705

2009

2008

Consolidated

Infomedia Ltd

Consolidated

Infomedia Ltd

* Not impaired (NI).
   Considered impaired (CI).

0-60 days NI*

0-60 days CI*

61-120 days NI*

61-120 days CI*

121+ days NI*

121+ days CI*

3,732

2,441

4,309

2,249

270

236

64

28

516

471

136

69

137

67

73

6

53

65

247

242

237

191

135

111

48      infomedia.com.au

    
Notes to the Financial Statements

30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

8. INVENTORIES

Raw materials

At cost

Total inventories at the lower of cost and net 
realisable value

9. INTERCOMPANY (CURRENT)

Wholly owned controlled entities 

10. OTHER FINANCIAL ASSETS (NON-CURRENT)

Investments in controlled entities

11

2009

$’000

2008

$’000

2009

    $’000

2008

    $’000

54

54

-

-

-

-

82

82

-

-

-

-

54

54

113

113

248

248

58

58

-

-

248

248

11. INTERESTS IN CONTROLLED ENTITIES

Name

IFM Europe Ltd 

– ordinary shares

Infomedia Investments Pty Ltd**

Country of 
incorporation

Percentage of equity 
interest held by the 
Company (directly
 or indirectly)

2009

%

 United  Kingdom

     100

247

247

 – ordinary shares – nil (2008:$2) 

 Australia

     100

Datateck Publishing Pty Ltd***

– ordinary shares – $4

AutoConsulting Pty Ltd**

 Australia

     100

– ordinary shares – nil (2008:$1)

 Australia

     100

IFM North America Inc
– ordinary shares

United States 
of America

IFM Germany GmbH*

Germany

     100

     100

*  
Investment is held by IFM Europe Ltd.
**   Entity was deregistered on 3 April 2009.
*** Infomedia Ltd purchased the assets of Datateck Publishing Pty Ltd on 28 February 2009 for their book value of $4,884,000.

-

-

-

1

-

-

-

-

1

-

248

248

infomedia.com.au      49

CONSOLIDATED

INFOMEDIA LTD

2009

$’000

2008

$’000

2009

$’000

2008

$’000

950

(644)

306

6,702

(5,493)

1,209

272

(131)

141

3,021

(2,840)

181

10,945

(9,108)

1,837

944

(512)

432

6,036

(4,890)

1,146

275

(116)

159

2,938

(2,623)

315

10,193

(8,141)

2,052

928

(642)

286

6,281

(5,316)

965

225

(109)

116

3,021

(2,840)

181

10,455

(8,907)

1,548

518

(205)

313

4,932

(4,036)

896

140

(66)

74

2,938

(2,623)

315

8,528

(6,930)

1,598

Notes to the Financial Statements

30 June 2009

12. PROPERTY, PLANT AND EQUIPMENT

(a)

Leasehold improvements

At cost

Accumulated amortisation

Office equipment

At cost

Accumulated depreciation

Furniture and fittings

At cost

Accumulated depreciation

Plant and equipment

At cost

Accumulated depreciation

Total property, plant and equipment

At cost

Accumulated depreciation and amortisation

Total written down amount

50      infomedia.com.au

Notes to the Financial Statements

30 June 2009

12. PROPERTY, PLANT AND EQUIPMENT (CONTINUED)

(b) Reconciliation of property, plant and equipment carrying values

CONSOLIDATED

INFOMEDIA LTD

2009

$’000

2008

$’000

2009

$’000

2008

$’000

Leasehold improvements

Carrying amount – opening balance

        Transfer of assets

Additions

Disposals

Depreciation

Carrying amount – closing balance

Office equipment

Carrying amount – opening balance

        Transfer of assets

Additions

        Disposals/Write-off

Depreciation

Carrying amount – closing balance

Furniture and fittings

Carrying amount – opening balance

        Transfer of assets

Additions

Disposals

Depreciation

Carrying amount – closing balance

Plant and equipment

Carrying amount – opening balance

Additions

Depreciation

Carrying amount – closing balance

432

-

6

-

(132)

306

1,146

-

703

(16)

(624)

1,209

159

-

8

(2)

(24)

141

315

84

(218)

181

564

-

-

-

(132)

432

1,600

-

391

-

(845)

1,146

173

-

13

-

(27)

159

480

137

(302)

315

313

83

3

-

(113)

286

896

144

431

-

(506)

965

74

53

3

-

(14)

116

315

84

(218)

181

414

-

2

-

(103)

313

1,262

-

349

-

(715)

896

66

-

18

-

(10)

74

480

137

(302)

315

infomedia.com.au      51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements

30 June 2009

CONSOLIDATED

INFOMEDIA LTD

Development 
costs1

Intellectual 
property2

Goodwill 2

$’000

$’000

$’000

Total

$’000

Development 
costs1

Intellectual 
property2

Goodwill 2

$’000

$’000

$’000

Total

$’000

13. INTANGIBLE ASSETS AND GOODWILL

At 1 July 2008

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

Year ended 30 June 2009

At 1 July 2008, net of accumulated 
amortisation and impairment

Purchase from wholly owned subsidiary

Additions

Amortisation

At 30 June 2009, net of accumulated 
amortisation and impairment

At 30 June 2009

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

15,457

(4,128)

11,329

2,096

(1,513)

583

8,541

-

8,541

26,094

(5,641)

20,453

13,423

(3,619)

9,804

2,096

(1,513)

583

11,329

-

6,526

(1,837)

583

-

441

(607)

8,541

20,453

-

-

-

-

6,967

(2,444)

9,804

1,986

5,800

(1,572)

583

-

441

(607)

6,026

-

6,026

6,026

2,515

-

-

21,545

(5,132)

16,413

16,413

4,501

 6,241

(2,179)

16,018

417

8,541

24,976

16,018

417

8,541

24,976

21,983

(5,965)

16,018

2,537

(2,120)

417

8,541

-

8,541

33,061

(8,085)

24,976

21,209

(5,191)

16,018

2,537

(2,120)

417

8,541

-

8,541

32,287

(7,311)

24,976

1. Internally generated.
2. Purchased as part of business/territory acquisition.

Development costs that meet the recognition criteria as an intangible asset have been capitalised at cost. This intangible asset has been assessed as having a finite life and is 
amortised using the straight-line method over a period not exceeding four years commencing from the commercial release of the project. If an impairment indication arises, 
the recoverable amount is estimated and an impairment loss is recognised to the extent that the recoverable amount is lower than the carrying amount.

Intellectual property includes intangible assets acquired through business or territory acquisition and relates primarily to copyright and software code over key products. 
Intellectual property is amortised over its useful life being three years. 

52      infomedia.com.au

Notes to the Financial Statements

CONSOLIDATED

INFOMEDIA LTD

Development 
costs

Intellectual 
property

Goodwill

$’000

$’000

$’000

Total

$’000

Development 
costs

Intellectual 
property

Goodwill

$’000

$’000

$’000

Total

$’000

9,464

(2,147)

7,317

7,317

5,993

(1,981)

2,096

(815)

1,281

1,281

-

(698)

8,541

-

8,541

8,541

-

-

20,101

(2,962)

17,139

8,114

(1,956)

6,158

17,139

5,993

(2,679)

6,158

5,310

(1,664)

2,096

(815)

1,281

1,281

-

(698)

6,026

-

6,026

6,026

-

-

16,236

(2,771)

13,465

13,465

5,310

(2,362)

11,329

583

8,541

 20,453

9,804

583

6,026

16,413

15,457

(4,128)

11,329

2,096

(1,513)

583

8,541

-

8,541

26,094

(5,641)

20,453

13,423

(3,619)

9,804

2,096

(1,513)

583

6,026

-

6,026

21,545

(5,132)

16,413

13. INTANGIBLE ASSETS AND GOODWILL 
(CONTINUED)

At 1 July 2007

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

Year ended 30 June 2008

At 1 July 2007, net of accumulated 
amortisation and impairment

Additions – development

Amortisation

At 30 June 2008, net of accumulated 
amortisation and impairment

At 30 June 2008

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

14. IMPAIRMENT TESTING OF GOODWILL 

Goodwill acquired through business combinations or territory acquisition have been allocated to four individual cash-generating units, each of which is a reportable segment 
(refer Note 28) for impairment testing as follows:

• 
• 
• 
• 

Asia Pacific
Europe
North America
Latin and South America

The recoverable amount of each cash-generating unit has been determined based on a value in use calculation using cash flow projections as at 30 June 2009 based on financial 
budgets approved by the Board for the 2010 financial year extrapolated for a five year period on the basis of 5% growth together with a terminal value.

The pre-tax discount rate applied to cash flow projections is 14% (2008: 14%). The discount rate reflects management’s estimate of the time value of money and the rates 
specific to the unit.

Carrying amount of goodwill allocated to each of the cash-generating units is as follows:

CONSOLIDATED
Carrying amount of goodwill

PARENT
Carrying amount of goodwill

Asia Pacific

$’000

1,759

Europe

$’000

3,973

North America

Latin and 
South America

$’000

2,001

$’000

808

2009

$’000

8,541

Total

2008

$’000

8,541

8,541

6,026

infomedia.com.au      53

 
 
Notes to the Financial Statements

14. IMPAIRMENT TESTING OF GOODWILL (CONTINUED)

Key assumptions used in value in use calculations:

The following describes each key assumption on which management has based its cash flow projections when determining the value in use of its cash-generating units:

• 
• 
• 
• 
• 

the Company will continue to have access to the data supply from automakers over the budgeted period;
the Company will not experience any substantial adverse movements in currency exchange rates; 
the Company’s research and development program will ensure that the current suite of products remain leading edge;
the Company is able to maintain its current gross margins; and
the discount rates estimated by management are reflective of the time value of money.

Sensitivity to changes in assumptions: 

Growth rate assumptions – Management notes if negative growth rates are applied to revenues, by 5% over the five year period, this still yields a recoverable amount to be 
above its carrying amount.

Discount rate assumptions – Management recognises that the time value of money may vary from what has been estimated. Management notes that applying a discount rate 
of double the current rate still yields the recoverable amount to be above its carrying amount. 

Foreign exchange rate assumptions – Management notes that applying an AUD/USD exchange rate of $1.00 and an AUD/EUR exchange rate of $0.75 still yields the recoverable 
amount to be above its carrying amount.

30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

2009

$’000

686

2,919

3,605

2,135

265

2,400

458

458

-

-

2008

$’000

796

3,030

3,826

1,803

239

2,042

569

569

-

-

2009

$’000

384

2,370

2,754

1,888

265

2,153

212

212

-

-

2008

$’000

592

2,523

3,115

1,142

239

1,381

265

265

1,457

1,457

15. TRADE AND OTHER PAYABLES (CURRENT)

Trade creditors

Other creditors

(a)  Trade creditors are non-interest bearing and are normally settled on 

30 day terms.

Due to the short term nature of these payables, their carrying value is 
assumed to approximate their fair value.

16. PROVISIONS (CURRENT)

Employee benefits

Provision for non-cancellable surplus lease space and other lease incentives

15(a)

19(c)

19(a)

17. DEFERRED REVENUE (CURRENT)

Revenue in advance

18. INTERCOMPANY (CURRENT)

Wholly owned controlled entities

54      infomedia.com.au

Notes to the Financial Statements

30 June 2009

Notes

CONSOLIDATED

INFOMEDIA LTD

19.  PROVISIONS (NON-CURRENT)

Employee benefits

Provision for non-cancellable surplus lease space and other lease 
incentives

Make good provision

19(a)

19(b)

(a) Movement in non-cancellable surplus lease space and other lease   
iiiiiincentives provision:

Carrying amount at the beginning of the year

Utilised

Discount rate adjustment

Carrying amount at the end of the year

Current

Non-current

The provision for non-cancellable lease space and other lease incentives 
has been made pursuant to the lease obligations under contract to the 
extent that no future benefits are anticipated.

(b) Movement in make good provision:

Carrying amount at the beginning of the year

Arising during the year

Carrying amount at the end of the year

The provision for make good has been estimated pursuant to the 
Company’s obligation to restore leased premises to original condition at 
the end of the lease term.

(c) Movement in employee benefit provision:

Carrying amount at the beginning of the year

Utilised

Arising during the year

Carrying amount at the end of the year

Current

Non-current

16

16

2009

$’000

254

354

500

1,108

858

(300)

61

619

265

354

619

500

-

500

2,056

(1,869)

2,202

2,389

2,135

254

2,389

2008

$’000

253

619

500

1,372

1,385

(634)

107

858

239

619

858

500

-

500

2,105

(1,483)

1,434

2,056

1,803

253

2,056

2009

$’000

196

354

500

1,050

858

(300)

61

619

265

354

619

500

-

500

1,246

(1,233)

2,071

2,084

1,888

196

2,084

2008

$’000

104

619

500

1,223

1,385

(634)

107

858

239

619

858

500

-

500

1,295

(1,217)

1,168

1,246

1,142

104

1,246

infomedia.com.au      55

Notes to the Financial Statements

30 June 2009

CONSOLIDATED

INFOMEDIA LTD

20. CONTRIBUTED EQUITY AND RESERVES

Ordinary shares

2009

$’000

12,863

12,863

2008

$’000

16,368

16,368

2009

$’000

12,863

12,863

2008

$’000

16,368

16,368

Effective 1 July 1998, the Corporations legislation in place abolished the concepts of authorised capital and par value shares. Accordingly, the parent does not have authorised 
capital or par value in respect of its issued shares. Fully paid ordinary shares carry one vote per share and carry the right to dividends.

Movement in ordinary shares on issue:

At 1 July 2007

Shares repurchased

At 30 June 2008

Shares repurchased

At 30 June 2009

Number

$’000

325,971,572

(3,597,966)

322,373,606

(11,103,612)

311,269,994

17,738

(1,370)

16,368

(3,505)

12,863

On 1 April 2008, the Company commenced a share buy back (on market within 10/12 limit). This was reinitiated on 1 April 2009. As at 30 June 2009 the Company had 
repurchased 14,701,578 shares for a total consideration of $4,875,000. 

Capital management

When managing capital, the Company’s objective is to ensure the entity continues as a going concern as well as to maintain optimal returns to shareholders and benefits for 
other stakeholders.

Subject to the Company’s financial position and future financial performance, the Company’s current dividend policy is to distribute in the order of 75-85% of profit after tax. 

During the 2009 financial year, the Company paid dividends of $6.7 million (2008: $12.7 million). 

The Company has no current plans to issue further shares on the market but intends to further reduce the capital structure through its share buy back policy.

Employee Option Plan

There were 900,000 (2008: 1,750,000) options issued during the current year at an average exercise price of $0.33 (2008: $0.50).

30 June 2009

CONSOLIDATED

Employee equity 
benefits reserve

Foreign currency 
translation reserve

Derivatives 
reserve

Movement in reserves:

At 1 July 2007

Currency translation differences

Share based payments

Derivatives marked to market

At 30 June 2008

Currency translation differences

Share based payments

Derivatives marked to market

At 30 June 2009

$’000

1,023

-

35

-

1,058

-

93

-

1,151

$’000

$’000

(45)

(11)

-

-

(56)

193

-

-

137

-

-

626

626

-

-

2,351

2,977

INFOMEDIA LTD

Employee equity 
benefits reserve

Derivatives 
reserve

$’000

1,023

-

35

-

1,058

-

93

-

1,151

$’000

-

-

-

626

626

-

-

2,351

2,977

Total

$’000

978

(11)

35

626

1,628

193

93

2,351

4,265

Total

$’000

1,023

-

35

626

1,684

-

93

2,351

4,128

56      infomedia.com.au

Notes to the Financial Statements

20. CONTRIBUTED EQUITY AND RESERVES (CONTINUED)

Nature and purpose of reserves

Employee equity benefits reserve

This reserve is used to record the value of equity benefits provided to employees and Directors as part of their compensation. Refer to Note 23 for further details.

Foreign currency translation reserve

The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial statements of foreign subsidiaries. It is also used 
to record the effect of hedging net investments in foreign operations.

Derivatives reserve

The derivatives reserve is used to record the mark to market valuation of forward currency contracts at the balance sheet date that are considered effective hedges.

30 June 2009

CONSOLIDATED

INFOMEDIA LTD

21. STATEMENT OF CASH FLOWS 
(a) Reconciliation of profit after tax to the net cash flows from operations

Profit from ordinary activities after income tax expense
Depreciation of non-current assets
Amortisation of non-current assets
Amortisation of employee options
Write-off of property, plant, and equipment
Other
Changes in assets and liabilities
(Increase)/decrease in trade and other debtors
(Increase)/decrease in inventories
(Increase)/decrease in prepayments
(Increase)/decrease in future income tax benefit
(Increase)/decrease in deferred development costs
Increase/(decrease) in trade and other creditors
Increase/(decrease) in allowance for doubtful debts
Increase/(decrease) in provision for employee entitlements
Increase/(decrease) in other provisions

Increase/(decrease) in income tax payable
Increase/(decrease) in deferred income tax liability
Increase/(decrease) in revenue in advance
Net cash flow from operating activities

(b) Reconciliation of cash
Cash balance comprises:
– cash at bank
– cash on deposit

(c) Financing facilities available

At reporting date, the following financing facilities had been 
negotiated and were available:

Total facilities:

USD13 million multi-currency cash advance facility 

Facilities used at reporting date:
Facilities unused at reporting date:

2009
$’000

10,536
998
2,444
93
18
(5)

645
28
(3,174)
(531)
(6,526)
(221)
371
(239)
333

(717)
1,262
(111)
5,204

2008
$’000

13,066
1,306
2,679
35
-
5

2,264
(30)
(97)
302
(5,993)
1,344
(215)
(49)
(527)

(1,942)
970
63
13,181

2009
$’000

16,641
851
2,179
93
-
(5)

(7,166)
22
(3,178)
(552)
(5,800)
(703)
349
(294)
333

(448)
973
(248)
3,047

2008
$’000

12,114
1,130
2,362
35
-
5

4,391
(6)
(139)
308
(5,310)
1,363
(105)
(49)
(528)

(2,091)
853
11
14,344

928
7,077
8,005

2,959
11,288
14,247

197
7,077
7,274

2,231
11,068
13,299

-
-
-

13,537
-
13,537

-
-
-

13,537
-
13,537

infomedia.com.au      57

Notes to the Financial Statements

30 June 2009

CONSOLIDATED

INFOMEDIA LTD

22. COMMITMENTS AND CONTINGENCIES
(a) Lease expenditure commitments
     Operating leases (non-cancellable):
     Minimum lease payments

–  not later than one year
–  later than one year and not later than five years
–  aggregate operating lease expenditure contracted for at balance date

2009

$’000

1,446
1,261
2,707

2008

$’000

1,102
2,802
3,904

2009

$’000

1,243
1,261
2,504

2008

$’000

667
2,344
3,011

Operating lease commitments are for office accommodation both in Australia and abroad.

(b) Performance bank guarantee 

Infomedia Ltd has a performance bank guarantee to a maximum value of $700,000 relating to the lease commitments of its corporate headquarters.

23. SHARE BASED PAYMENT PLANS

Employee Option Plan

The Employee Option Plan entitles the Company to offer “eligible employees” options to subscribe for shares in the Company. Options will be granted at a nil issue price unless 
otherwise determined by the Directors of the Company and each option enables the holder to subscribe for one share. The exercise price for the options granted will be as 
specified on the option certificate or, if not specified, the volume weighted average price for shares of the Company for the five days trading immediately before the day on which 
the options were granted. The options may be exercised in accordance with the date determined by the Board, which must be within four years of the option being granted. 

Information with respect to the number of options granted under the employee share incentive scheme is as follows:

Balance at beginning of year 

 - granted

 - expired

 - exercised

Balance at end of year

Notes

23(a)

23(b)

23(c)

23(d)

23(e)

2009

2008

Number of options

Weighted average 
exercise price

Number of options

Weighted average 
exercise price

1,950,000

900,000

(200,000)

-

2,650,000

$0.50

$0.33

$0.49

-

$0.44

1,300,001

1,750,000

(1,100,001)

-

1,950,000

$0.51

$0.50

$0.43

-

$0.50

(a) Options held at the beginning of the year:

The following table summarises information about options held by employees at 1 July 2008.

Number of options

200,000

1,000,000

250,000

500,000

Grant date

16/12/2005

1/1/2008

1/1/2008

1/5/2008

Earliest vesting date

16/12/2006

5/1/2009

5/1/2009

1/5/2009

(b) Options granted during the year:

The following table summarises information about options granted during the year.

Number of options

150,000
250,000
250,000
250,000

Grant date

1/07/2008
1/10/2008
1/1/2009
1/2/2009

Earliest vesting date

1/07/2009
5/10/2009
5/1/2010
5/2/2010

58      infomedia.com.au

Expiry date

16/1/2009

5/2/2011

5/5/2011

13/5/2011

Expiry date

5/11/2011
5/10/2011
5/1/2012
5/2/2012

Weighted average exercise price

$0.49

$0.53

$0.53

$0.42

Weighted average exercise price

$0.38
$0.37
$0.29
$0.29

 
 
 
Notes to the Financial Statements

23. SHARE BASED PAYMENT PLANS (CONTINUED)

(c) Options expired during the year:

The following table summarises information about options expired during the year.

Number of options

200,000

Grant date

16/12/2005

Earliest vesting date

16/12/2006

Expiry date

16/1/2009

Weighted average exercise price

$0.49

(d) Options exercised during the year:

There were no options exercised during the year.

(e) Options held at the end of the year:

The following table summarises information about options held by employees at 30 June 2009.

Number of options

1,000,000
250,000
500,000
150,000
250,000
250,000
250,000

Grant date

1/1/2008
1/1/2008
1/5/2008
1/7/2008
1/10/2008
1/1/2009
1/2/2009

Earliest vesting date

5/1/2009
5/1/2009
1/5/2009
1/7/2009
5/10/2009
5/1/2010
5/2/2010

Expiry date

5/2/2011
5/5/2011
13/5/2011
5/11/2011
5/10/2011
5/1/2012
5/2/2012

Weighted average exercise price

$0.53
$0.53
$0.42
$0.38
$0.37
$0.29
$0.29

(e) Other details regarding options:

The weighted average fair value of options granted during the year was $0.045 (2008: $0.076). 

The fair value of the equity-settled options granted under the option plan is estimated as at the grant date using a binomial model taking into account the term and conditions 
upon which the options were granted.

The following table lists the inputs to the model used for the year.

 Dividend yield (%)
 Expected volatility (%)
 Risk free rate (%)
 Option exercise price
 Weighted average share price at grant date

Granted 
1/7/2008
7.5%
37%
6.75%
$0.38
$0.38

Granted 
1/10/2008
7.5%
35%
5.14%
$0.37
$0.38

Granted 
1/1/2009
10.0%
35%
3.21%
$0.29
$0.29

Granted 
1/2/2009
10.0%
35%
2.84%
$0.29
$0.29

The expense recognised for employee services received during the year is shown in the table below:

Expense arising from equity-settled share based payment transactions

CONSOLIDATED

INFOMEDIA LTD

2009

$’000

93

2008

$’000

35

2009

$’000

93

2008

$’000

35

infomedia.com.au      59

Notes to the Financial Statements

24. PENSIONS AND OTHER POST-EMPLOYMENT PLANS

Superannuation commitments

Contributions are made by the Company in accordance with the relevant statutory requirements.  Contributions by the Company for the year ended 30 June 2009 were 9% 
(2008: 9%) of employees’ wages and salaries which are legally enforceable in Australia. The superannuation plans provide accumulation benefits.

25. KEY MANAGEMENT PERSONNEL DISCLOSURES

(a) Compensation of Key Management Personnel

(i) Compensation by category: Key Management Personnel

Short term

Post employment

Other long term

Share based payments

CONSOLIDATED

INFOMEDIA LTD

2009

$

1,857,458

102,710

17,667

75,024

2008

$

1,769,599

127,198

25,123

34,765

2009

$

1,201,899

102,710

17,667

55,408

2008

$

1,371,923

99,869

11,050

32,765

2,052,859

1,956,685

1,377,684

1,515,607

(b) Option holdings of Key Management Personnel (Consolidated)

30 June 2009

Balance at 
beginning of period

Granted as 
compensation

Options exercised

Expired

Directors

Gary Martin

Executives

Michael Bodner

Nick Georges

Michael Roach

Andrew Pattinson

Jonathan Pollard

1 July 2008

1,000,000

500,000

250,000

200,000

-

-

1,950,000

-

-

-

250,000

250,000

250,000

750,000

-

-

-

-

-

-

-

Balance at 
end of period

30 June 2009

Vested at 30 June 2009

Total

Not exercisable

Exercisable

1,000,000

1,000,000

666,667

333,333

500,000

250,000

250,000

250,000

250,000

500,000

250,000

250,000

250,000

250,000

333,333

166,667

250,000

250,000

250,000

166,667

83,333

-

-

-

-

-

-

(200,000)

-

-

(200,000)

2,500,000

2,500,000

1,916,667

583,333

30 June 2008

Balance at 
beginning of period

Granted as 
compensation

Options exercised Net change other

Balance at 
end of period

30 June 2008

Vested at 30 June 2008

Total

Not exercisable

Exercisable

-

-

-

-

-

-

(666,667)

1,000,000

1,000,000

1,000,000

-

500,000

500,000

500,000

(83,334)

(250,000)

-

-

250,000

200,000

-

250,000

200,000

-

250,000

200,000

(1,000,001)

1,950,000

1,950,000

1,950,000

-

-

-

-

-

-

Directors

Gary Martin

Executives

Michael Bodner

Peter Adams*

Nick Georges

Michael Roach

1 July 2007

666,667

1,000,000

-

500,000

83,334

250,000

200,000

-

250,000

-

1,200,001

1,750,000

* Resigned 31 March 2008. 

60      infomedia.com.au

Notes to the Financial Statements

25. KEY MANAGEMENT PERSONNEL DISCLOSURES (CONTINUED)

(c) Shareholdings of Key Management Personnel

30 June 2009
Number of shares held in Infomedia Ltd

Balance 
30 June 2008

Granted as 
compensation

On exercise 
of options

Net change other

Directors

Richard Graham

Myer Herszberg

Gary Martin

Frances Hernon

Executives

Andrew Pattinson

Nick Georges

Michael Roach

Jonathan Pollard

Total

102,204,060

23,421,589

507,590

5,000

2,447,567

24,421

18,721

1,996

128,630,944

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Balance 
30 June 2009

102,204,060

23,421,589

607,590

5,000

2,447,567

24,421

18,721

1,996

-

-

100,000

-

-

-

-

-

100,000

128,730,944

30 June 2008
Number of shares held in Infomedia Ltd

Balance 
1 July 2007

Granted as 
compensation

On exercise 
of options

Net change 
other

Balance 
30 June 2008

Directors

Richard Graham

Myer Herszberg

Gary Martin

Frances Hernon

Executives

Andrew Pattinson

Peter Adams*

Nick Georges

Michael Roach

Jonathan Pollard**

Total

*  Resigned 31 March 2008.
**  Appointed 1 April 2008.

102,204,060

23,421,589

407,590

5,000

2,447,567

100,000

24,421

18,721

1,996

128,630,944

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

100,000

-

-

(60,000)

-

-

-

102,204,060

23,421,589

507,590

5,000

2,447,567

40,000

24,421

18,721

1,996

40,000

128,670,944

All equity transactions with Key Management Personnel other than those arising from the exercise of compensation options and compensation shares have been entered into 
under terms and conditions no more favourable than those the entity would have adopted if dealing at arm’s length.

(d) Loans to Key Management Personnel

There were no loans at the beginning or the end of the reporting period to Key Management Personnel. No loans were made available during the reporting period to Key 
Management Personnel.

(e) Other transactions and balances with Key Management Personnel (including related entities)

(i) Infomedia Ltd received financial consulting services from Cowoso Capital Pty Limited, a company in which Andrew Moffat is a Director. The total consulting services paid for 
the year ended 30 June 2009 of $17,060 (2008: $nil) were on normal commercial terms.

infomedia.com.au      61

Notes to the Financial Statements

26. AUDITOR’S REMUNERATION 

Amounts  received  or  due  and  receivable  by  the  auditor  of 
Infomedia Ltd for:

– an audit or review of the financial report of the entity and any 

other entity in the consolidated entity

– other services in relation to the entity and any other entity in 

the consolidated entity

27. RELATED PARTY DISCLOSURES

Ultimate parent

Infomedia Ltd is the ultimate Australian parent company.

Wholly owned group transactions

CONSOLIDATED

INFOMEDIA LTD

2009

$

2008

$

2009

$

2008

$

194,428

199,250

167,328

172,150

18,540

212,968

-

199,250

18,540

185,868

-

172,150

(a) An unsecured, interest free loan of $nil (2008: $5,002) remains owing from IFM Germany GmbH to Infomedia Ltd. 

(b) An unsecured, interest free loan of $nil (2008: $3,131,065) remains owing to Infomedia Investments Pty Limited from Infomedia Ltd. 

(c) An unsecured, interest free loan of $nil (2008: $3,202,370) remains owing from Datateck Publishing Pty Limited to Infomedia Ltd. The loan is repayable in seven days upon demand.  

(d) An unsecured, interest free loan of $nil (2008: $386,219) remains owing from AutoConsulting Pty Limited to Infomedia Ltd. The loan is repayable in seven days upon demand.  

(e) An unsecured, trade receivable of $620,116 (2008: $2,455,113) remains owing to IFM Europe Ltd from Infomedia Ltd.  

(f) An unsecured, trade receivable of $733,565 (2008: $536,003) remains owing from IFM North America Inc. to Infomedia Ltd.  

(g) During the year, a management fee of $nil (2008: $480,000) was paid to Datateck Publishing Pty Limited by Infomedia Ltd.

(h) During the year, Infomedia Ltd received $18,562,696 (2008: $13,543,755) from IFM Europe Ltd for intra-group sales.

(i) During the year, IFM Europe Ltd received $nil (2008: $432,071) from Infomedia Ltd for intra-group distribution services.

(j) During the year, Infomedia Ltd received $9,165,428 (2008: $8,973,238) from IFM North America Inc. for intra-group sales.

(k) During the year, IFM North America Inc received $nil (2008: $501,370) from Infomedia Ltd for intra-group distribution services.

(l)   During the year, IFM Europe paid $728,553 (2008: $534,304) to IFM Germany GmbH for intra-group distribution services.

Entity with deemed significant influence over the Company

Wiser Equity Pty Limited, a company in which Richard Graham is a Director, owns 32.2% of the ordinary shares in Infomedia Ltd (2008: 31.1%).

62      infomedia.com.au

Notes to the Financial Statements

Distributors

Corporate

Eliminations

Total

Notes

Asia Pacific

Europe

$’000

$’000

North 
America

$’000

Latin & South 
America

Asia Pacific

$’000

$’000

$’000

$’000

10,564

23,875

12,022

4,856

40,540

(40,540)

51,317

419

51,736

(539)

513

(898)

175

19,879

(6,715)

12,415

28. SEGMENT INFORMATION

30 June 2009

Business segments

REVENUE

Segment revenue

Finance revenue

Consolidated revenue

Segment result

Finance revenue

Finance costs

Consolidated profit before income tax

Income tax expense

4

Consolidated profit after income tax

Assets

Segment assets

Unallocated assets

Total assets

Liabilities

Segment liabilities

Unallocated liabilities

Total liabilities

Capital expenditure

Amortisation

Depreciation

CASH FLOW INFORMATION

1,759

6,416

2,895

808

-

-

-

92

909

1,292

31

-

17

232

-

58

-

-

-

-

-

-

538

2,444

831

Net cash flow from operating activities

(447)

529

(840)

175

5,787

Net unallocated cash flow from operating activities

Net cash flow from operating activities

Net cash flow from investing activities

Net unallocated cash flow from investing activities

Net cash flow from investing activities

Net cash flow from financing activities

Net unallocated cash flow from financing activities

Net cash flow from financing activities

-

-

(31)

(232)

-

-

-

-

(538)

-

419

(61)

12,773

(2,237)

10,536

11,878

35,731

47,609

2,201

9,904

12,105

801

2,444

998

5,204

-

5,204

(801)

(441)

(1,242)

-

(10,204)

(10,204)

-

-

-

-

-

-

-

-

infomedia.com.au      63

Notes to the Financial Statements

28. SEGMENT INFORMATION (CONTINUED)

30 June 2008

Business segments

REVENUE

Segment revenue

Finance revenue

Consolidated revenue

Segment result

Finance revenue

Finance costs

Distributors

Corporate

Eliminations

Total

NOTES

Asia Pacific

Europe

$’000

$’000

North 
America

$’000

Latin & South 
America

Asia Pacific

$’000

$’000

$’000

$’000

12,022

21,042

14,336

3,669

39,504

(38,842)

16

146

201

87

15,569

-

Consolidated profit before income tax

Income tax expense

4

Consolidated profit after income tax

Assets

Segment assets

Unallocated assets

Total assets

Liabilities

Segment liabilities

Unallocated liabilities

Total liabilities

Capital expenditure

Amortisation

Depreciation

CASH FLOW INFORMATION

Net cash flow from operating activities

Net unallocated cash flow from operating activities

Net cash flow from operating activities

Net cash flow from investing activities

Net unallocated cash flow from investing activities

Net cash flow from investing activities

Net cash flow from financing activities

Net unallocated cash flow from financing activities

Net cash flow from financing activities

64      infomedia.com.au

1,759

5,713

2,629

808

-

-

527

2,679

1,234

-

-

-

-

-

748

353

2

-

19

12

-

28

-

-

25

41

-

-

165

230

87

12,658

(2)

(12)

-

-

-

-

(527)

-

51,731

760

52,491

16,019

760

(107)

16,672

(3,606)

13,066

10,909

34,454

45,363

1,101

9,602

10,703

541

2,679

1,306

13,181

-

13,181

(541)

-

(541)

-

(14,083)

(14,083)

-

-

-

-

-

-

-

-

Notes to the Financial Statements

28. SEGMENT INFORMATION (CONTINUED)

Segment products and locations

On 1 December 2006, Infomedia sold its Business Systems division to an unrelated third party. The sale of this division made reporting by product segment less meaningful.  
Consequently, management has defined geography to be its primary reporting segment commencing 1 July 2007. The comparative figures have been restated accordingly.

Secondary segment information is reported in a distributor and corporate classification. The corporate function designs and owns the intellectual property of the products as 
well as manages head office functions for the group. The distributors perform the distribution functions for the group. The distributors purchase the products from corporate 
and mark the prices up for resale to customers.

Segment accounting policies

Transfer prices between business segments are set on an arm’s length basis in a manner similar to transactions with third parties. Segment revenue and segment result include 
transfer between business segments. These transfers are eliminated on consolidation.  

Segment accounting polices are the same as the Company’s accounting policies described in Note 2. The geographical segment revenue is classified according to customer 
destination as opposed to the billing source. Geographical assets have been classified according to location of the asset.

29. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES

The Company’s principal financial instruments, other than derivatives, comprise cash and short term deposits.

The Company has various other financial assets and liabilities such as trade receivables and trade payables, which arise directly from its operations. The Company also enters 
into derivative transactions through forward currency contracts. The purpose is to manage the currency risks arising from the Company’s operations. It is, and has been 
throughout the period under review, the Company’s policy that no trading in financial instruments shall be undertaken. The main risks arising from the Company’s financial 
instruments are cash flow interest rate risk, liquidity risk, foreign currency risk and credit risk. 

Details of the significant accounting policies and methods adopted, including the criteria for recognition, the basis of measurement and the basis on which income and expenses 
are recognised, in respect of each class of financial asset, financial liability and equity instrument are disclosed in Note 2 to the financial statements.

Market risk

Cash flow interest rate risk

The Company’s exposure to the risk of changes in market interest rates relates solely to the Company’s cash holding of $8,005,000 (2008: $14,247,000) with a floating interest rate.

The Company’s policy is to accept the floating interest rate risk with both its cash holdings and bank loans. Cash is held primarily with leading Australian banks for periods not 
exceeding 30 days, as such any reasonably expected change in interest rates (+/- 1%) would not have a significant impact on post tax profit or equity.

Foreign currency risk

The Company has transactional currency exposures. These exposures mainly arise from the transactional sale of products and to a lesser extent the associated cost of sales 
component relating to these products. As the Company’s product offerings are typically made on a recurring monthly subscription basis, there is a relatively high degree of 
reliability in estimating a proportion of future cash flow exposures. Approximately half of the Company’s sales are denominated in United States dollars and around one-third 
of the Company’s sales are denominated in Euro. The Company seeks to mitigate exposure to movements in these currencies by entering into forward exchange derivative 
contracts under an approved hedging policy. 

As a result of the Company’s recent investment in both its European and United States subsidiaries, the Company’s balance sheet can be affected by movements in both the 
Euro and United States dollar against the Australian dollar. 

At 30 June 2009, the group had the following exposure to US$ foreign currency that is not designated in cash flow hedges:

Financial assets
Cash and cash equivalents
Trade and other receivables
Other assets

Financial liabilities
Trade and other payables
Other liabilities

Net exposure

Consolidated

Parent

2009

$’000

116
1,864
-
1,980

368
152
520
1,460

2008

$’000

1,031
1,404
-
2,435

938
233
1,171
1,264

2009

$’000

116
2,598
-
2,714

368
152
520
2,194

2008

$’000

1,031
1,940
-
2,971

938
233
1,171
1,800

infomedia.com.au      65

Notes to the Financial Statements

29. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

At 30 June 2009, the group had the following exposure to EUR foreign currency that is not designated in cash flow hedges:

Financial assets

Cash and cash equivalents

Trade and other receivables

Other assets

Financial liabilities

Trade and other payables

Other liabilities

Net exposure

Consolidated

Parent

2009

$’000

68

-

-

68

377

-

377

(309)

2008

$’000

1,007

-

-

1,007

294

-

294

713

2009

$’000

68

-

-

68

997

-

997

(929)

2008

$’000

1,007

-

-

1,007

2,749

-

2,749

(1,742)

The following sensitivity is based on the foreign currency risk exposures in existence at the balance sheet date:

 At 30 June 2009, had the Australian dollar moved, as illustrated in the table below, with all other variables held constant, post tax profit and total equity would have been 
affected as follows:

Judgements of reasonably possible movements:

Consolidated

AUD/USD +25%

AUD/USD – 25%

AUD/EUR +15%

AUD/EUR – 15%

Parent

AUD/USD +25%

AUD/USD – 25%

AUD/EUR +15%

AUD/EUR – 15%

Post tax profit
Higher/(Lower)

2009

$’000

(548)

685

85

(98)

(548)

685

85

(98)

2008

$’000

(115)

189

111

(183)

(115)

189

111

(183)

Total equity
Higher/(Lower)

2009

$’000

2008

$’000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Management believes the balance date risk exposures are representative of the risk exposure inherent in the financial instruments.

Credit risk

The Company’s credit risk with regard to accounts receivables is spread broadly across three automotive groups – manufacturers, distributors and dealerships. Receivable 
balances are monitored on an ongoing basis with the result that the Company’s exposure to bad debts is not significant. As the products typically have a monthly life cycle and 
are priced on a relatively low subscription price, the concentration of credit risk is typically low with automotive manufacturers being the exception. 

With respect to credit risk arising from the other financial assets of the Company, which comprise cash and cash equivalents, available-for-sale financial assets and certain derivative 
instruments, the Company’s exposure to credit risk arises from default of the counter party, with a maximum exposure equal to the carrying amount of these instruments.

Since the Company trades only with recognised third parties, there is no requirement for collateral.

Price risk

There are no items on the balance sheet as at 30 June 2009 that are subject price risk.

66      infomedia.com.au

Notes to the Financial Statements

29. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

Liquidity risk

The Company’s exposure to liquidity risk is minimal given the relative strength of the balance sheet and cash flows from operations. 

Given the nature of the Company’s operations and no borrowings, the Company does not have fixed or contracted payments at balances date other than with respect of its cash 
flow hedges which are disclosed at Note 31. Consequently, the remaining contractual maturity of the group’s and parent entity’s financial liabilities is as stated in the balance 
sheet and is less than 60 days. Deferred revenue requires no cash outflow.

Liquidity and interest rate risk

The following table sets out the carrying amount, by maturity, of the financial instruments exposed to interest rate or liquidity risk: 

CONSOLIDATED

PARENT

YEAR ENDED 30 JUNE 2009

Less than 
one year 

Two to 
five years 

Greater than 
five years 

$’000

$’000

$’000

Weighted
 average effective 
interest rate %

Less than 
one year 

Two to 
five years 

Greater than 
five years 

$’000

$’000

$’000

Weighted 
average effective 
interest rate %

Floating rate

Cash and cash equivalents

Interest bearing liabilities

Trade and other payables

8,005

-

(3,605)

-

-

-

-

-

-

2.7

-

-

7,274

-

(2,754)

-

-

-

-

-

-

2.9

-

-

CONSOLIDATED

PARENT

YEAR ENDED 30 JUNE 2008

Less than 
one year 

Two to 
five years 

Greater than 
five years 

$’000

$’000

$’000

Weighted 
average effective 
interest rate %

Less than 
one year 

Two to 
five years 

Greater than 
five years 

$’000

$’000

$’000

Weighted 
average effective 
interest rate %

Floating rate

Cash and cash equivalents

14,247

Interest bearing liabilities

-

Trade and other payables

(3,826)

-

-

-

-

-

-

6.1

-

-

13,299

-

(3,115)

-

-

-

-

-

-

6.1

-

-

Interest on financial instruments classified as floating rate is repriced at intervals of less than one year. Interest on financial instruments classified as fixed rate is fixed until 
maturity of the instrument. The other financial instruments of the group and parent that are not included in the above tables are non-interest bearing and are therefore not 
subject to interest rate risk.

infomedia.com.au      67

Notes to the Financial Statements

29. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

Derivative contracts

The following table summarises the forward exchange contracts on hand at 30 June 2009.

Maturity

Company buys

Company sells

Exchange rate

Company buys

Company sells

Exchange rate

CONSOLIDATED

PARENT

Company sells United States dollars (USD)

Quarter 1 2010 financial year

Quarter 2 2010 financial year

Quarter 3 2010 financial year

Quarter 4 2010 financial year

Company sells Euros (E)

Quarter 1 2010 financial year

Quarter 2 2010 financial year

Quarter 3 2010 financial year

Quarter 4 2010 financial year

Company sells United States dollars (USD)

Quarter 1 2011 financial year

Quarter 2 2011 financial year

Quarter 3 2011 financial year

Quarter 4 2011 financial year

Company sells Euros (E)

Quarter 1 2011 financial year

Quarter 2 2011 financial year

Quarter 3 2011 financial year

Quarter 4 2011 financial year

$A’000

2,910

3,246

3,521

3,804

$A’000

3,035

3,393

3,400

3,252

$A’000

3,603

2,586

2,959

919

$A’000

1,112

1,118

1,125

1,131

USD’000

2,238

2,243

2,363

2,462

E’000

1,650

1,750

1,720

1,640

USD’000

2,500

1,743

2,100

600

E’000

600

600

600

600

0.7691

0.6910

0.6711

0.6472

0.5437

0.5157

0.5058

0.5043

0.6939

0.6742

0.7095

0.6532

0.5395

0.5365

0.5334

0.5304

$A’000

2,910

3,246

3,521

3,804

$A’000

3,035

3,393

3,400

3,252

$A’000

3,603

2,586

2,959

919

$A’000

1,112

1,118

1,125

1,131

USD’000

2,238

2,243

2,363

2,462

E’000

1,650

1,750

1,720

1,640

USD’000

2,500

1,743

2,100

600

E’000

600

600

600

600

0.7691

0.6910

0.6711

0.6472

0.5437

0.5157

0.5058

0.5043

0.6939

0.6742

0.7095

0.6532

0.5395

0.5365

0.5334

0.5304

The mark to market valuation of these contracts at 30 June 2009 was $4,252,000, which is booked directly in equity.

Derivative contracts

The following table summarises the forward exchange contracts on hand at 30 June 2008.

Maturity

Company buys

Company sells

Exchange rate

Company buys

Company sells

Exchange rate

CONSOLIDATED

PARENT

Company sells United States dollars (USD)

Quarter 1 2009 financial year

Quarter 2 2009 financial year

Quarter 3 2009 financial year

Quarter 4 2009 financial year

Company sells Euros (E)

Quarter 1 2009 financial year

Quarter 2 2009 financial year

Quarter 3 2009 financial year

Quarter 4 2009 financial year

$A’000

2,892

1,987

1,656

1,747

$A’000

3,503

2,621

1,735

1,489

USD’000

2,500

1,700

1,425

1,533

E’000

2,060

1,544

1,006

872

0.8645

0.8556

0.8605

0.8775

0.5881

0.5891

0.5798

0.5856

$A’000

2,892

1,987

1,656

1,747

$A’000

3,503

2,621

1,735

1,489

USD’000

2,500

1,700

1,425

1,533

E’000

2,060

1,544

1,006

872

0.8645

0.8556

0.8605

0.8775

0.5881

0.5891

0.5798

0.5856

The mark to market valuation of these contracts at 30 June 2008 was $894,000, $888,000 of which considered effectively hedged and booked directly in equity with $6,000 
booked to profit and loss.

68      infomedia.com.au

Notes to the Financial Statements

30. FINANCIAL INSTRUMENTS

Fair values

Set out below is a comparison by category of carrying amounts and fair values of all of the Company’s financial instruments recognised in the financial statements. The fair 
values of derivatives have been calculated by discounting the expected future cash flows at prevailing interest rates. 

CONSOLIDATED

Financial assets

Cash and cash equivalents

Trade and other debtors 

Derivatives

Financial liabilities

Trade and other creditors 

Interest bearing loans and borrowings

PARENT

Financial assets

Cash and cash equivalents

Trade and other debtors

Derivatives

Intercompany

Other financial assets  (non-current)1

Financial liabilities

Trade and other creditors 

Intercompany

Interest bearing loans and borrowings

Carrying Amount

Fair Value

2009

$’000

8,005

8,100

4,252

3,605

-

Carrying Amount

2009

$’000

7,274

6,630

4,252

113

248

2,754

-

-

2008

$’000

14,247

5,220

888

3,826

-

2008

$’000

13,299

2,949

888

-

248

3,115

1,457

-

Fair Value

2009

$’000

8,005

8,100

4,252

3,605

-

2009

$’000

7,274

6,630

4,252

113

1,092

2,754

-

-

2008

$’000

14,247

5,220

888

3,826

-

2008

$’000

13,299

2,949

888

-

7,004

3,115

1,457

-

1. Other financial assets for the parent entity include investment in wholly owned subsidiaries. The fair value of the underlying net assets of the subsidiaries is higher than

the carrying amount in the parent entity accounts.

31. SUBSEQUENT EVENTS

There has been no matter or circumstance that has arisen since the end of the financial year that has significantly affected the operations of the Company, the results of those 
operations, or the state of affairs of the Company. 

infomedia.com.au      69

 
Director’s Declaration

In accordance with a resolution of the Directors of Infomedia Ltd, I state that:

In the opinion of the Directors:

(a) The financial statements and notes of the Company and the consolidated entities are in accordance with the Corporations Act 2001, including:

(i)  giving a true and fair view of the Company’s and consolidated entities’ financial position as at 30 June 2009 and of their performance for the year 

ended on that date; and

(ii) complying with Accounting Standards and the Corporations Regulations 2001; and

(b) There are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable.

(c) This declaration has been   made after receiving the declarations required to be made to the Directors in accordance with section 295A of the Corporations 
Act 2001 for the financial year ended 30 June 2009. 

On behalf of the Board

Richard David Graham
Chairman
Sydney 
26 August 2009

70      infomedia.com.au

 
 
 
 
 
Independent auditor’s report to the members of Infomedia Limited 

Report on the Financial Report 

We have audited the accompanying financial report of Infomedia Limited, which comprises the balance 
sheet as at 30 June 2009, and the income statement, statement of changes in equity and cash flow 
statement for the year ended on that date, a summary of significant accounting policies, other explanatory 
notes and the directors’ declaration of the consolidated entity comprising the company and the entities it 
controlled at the year’s end or from time to time during the financial year.  

Directors’ Responsibility for the Financial Report 

The directors of the company are responsible for the preparation and fair presentation of the financial 
report in accordance with the Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Act 2001.  This responsibility includes establishing and maintaining 
internal controls relevant to the preparation and fair presentation of the financial report that is free from 
material misstatement, whether due to fraud or error; selecting and applying appropriate accounting 
policies; and making accounting estimates that are reasonable in the circumstances. In Note 2, the 
directors also state that the financial report, comprising the financial statements and notes, complies with 
International Financial Reporting Standards as issued by the International Accounting Standards Board. 

Auditor’s Responsibility 

Our responsibility is to express an opinion on the financial report based on our audit.  We conducted our 
audit in accordance with Australian Auditing Standards. These Auditing Standards require that we comply 
with relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance whether the financial report is free from material misstatement.   

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the 
financial report. The procedures selected depend on our judgment, including the assessment of the risks of 
material misstatement of the financial report, whether due to fraud or error. In making those risk 
assessments, we consider internal controls relevant to the entity’s preparation and fair presentation of the 
financial report  in order to design audit procedures that are appropriate in the circumstances, but not for 
the purpose of expressing an opinion on the effectiveness of the entity’s internal controls. An audit also 
includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting 
estimates made by the directors, as well as evaluating the overall presentation of the financial report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
audit opinion. 

Independence 

In conducting our audit we have met the independence requirements of the Corporations Act 2001.  We 
have given to the directors of the company a written Auditor’s Independence Declaration, a copy of which 
is included in the directors’ report.  

                                                                                                                                                                                     62 

Liability limited by a scheme approved 
under Professional Standards Legislation 

 
 
                                                                                                                                                                                     
 
 
 
 
 
 
 
 
 
 
 
Auditor’s Opinion 

In our opinion:  
1. 

the financial report of Infomedia Limited is in accordance with the Corporations Act 2001, 
including: 

i 

ii 

giving a true and fair view of the financial position of Infomedia Limited and the consolidated 
entity at 30 June 2009 and of their performance for the year ended on that date; and 

complying with Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Regulations 2001. 

2. 

the financial report also complies with International Financial Reporting Standards as issued by the 
International Accounting Standards Board. 

Report on the Remuneration Report 

We have audited the Remuneration Report included in the directors’ report for the year ended 30 June 
2009. The directors of the company are responsible for the preparation and presentation of the 
Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is 
to express an opinion on the Remuneration Report, based on our audit conducted in accordance with 
Australian Auditing Standards. 

Auditor’s Opinion 

In our opinion the Remuneration Report of Infomedia Limited for the year ended 30 June 2009, complies 
with section 300A of the Corporations Act 2001.  

Ernst & Young 

Garry Wayling 
Partner 
Sydney 
26 August 2009 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance

Overview

This  Corporate  Governance  Statement,  which  is  current  as  at  the  date  of  the  Directors’  Report,  has  been  updated  to  reflect  the  actions  taken  by  the 
Company since its last annual report. The commentary that follows has been prepared in accordance with the ASX Listing Rules and, in particular, the various 
“Guide(s) to reporting...” included in the ASX Corporate Governance Council’s Corporate Governance Principles and Recommendations (Revised Principles and 
Recommendations). Unless otherwise indicated, the measures taken were in place for the whole financial year.

Corporate governance review

The  Company  has  in  place  charters,  policies  and  procedures  in  support  of  the  Revised  Principles  and  Recommendations.  During  the  reporting  year,  the 
Board  remains  satisfied  that  the  Company’s  corporate  governance  practices  are  consistent  with  the  spirit  and  intent  of  the  Revised  Principles  and 
Recommendations.

“If not, why not?”

ASX CGC Recommendation 2.1 – A majority of the board should be independent directors

ASX CGC Recommendation 2.2 – The chair should be an independent director

ASX CGC Recommendation 2.3 – The roles of chair and chief executive officer should not be exercised by the same individual

The Board currently comprises of four Non-executive Directors and one Executive Director.

The role of Chairman and Chief Executive Officer has been split since 31 December 2004. Despite having retired within the past five years as an executive 
Mr Richard Graham remains the Company’s largest shareholder and is, therefore, not considered by the Board as an independent Chairman. Accordingly, the 
Company does not fully comply with ASX CGC Recommendation 2.2 that the chairperson be an independent director. Nevertheless, the Board remains of the view 
that its independence as a whole is not compromised and that it is in the best interests of the Company for Mr Graham to continue as Chairman. In addition, the 
Board Charter permits board members to elect a lead Non-executive Director to chair informal discussion meetings of Non-executive Directors.

Mr Gary Martin, in his role as Director and Chief Executive Officer, is also not considered by the Board as independent. However, two of the Company’s continuing 
Directors, Ms Hernon and Mr Andrew Moffat, meet the objective for independence. A third Non-executive Director, Mr Myer Herszberg, whilst being a major 
shareholder, is considered by the Board, having regard to the quantitative, qualitative and cumulative criteria, to operate independently and objectively.

The Board is of the view that good, or sound, leadership and judgement and ethical practice are driven by the culture of an organisation, not process. 
Infomedia has long had a strong and well developed informal culture of corporate governance and compliance. Originally grounded in proprietary company 
roots, this culture has now become more formalised as is appropriate for a publicly listed company. Accordingly, the Board believes it comprises a majority of 
independent Directors and so complies with ASX CGC Recommendation 2.1.

This independence will continue to be reviewed periodically. Ultimately, however, the Board accepts that its members remain in office upon the vote of the 
Company’s shareholders and that they may elect members to the Board regardless of their standing, independent or otherwise.

In order to facilitate the discharge of their duties, including in respect of independent decision making, the Board confirmed in April 2004 its policy for 
Directors obtaining independent professional advice at the expense of the Company.

COMMENTARY

The Board and senior management – structure and remuneration

ASX CGC Principle 1 – Lay solid foundations for management and oversight

Recognise and publish the respective roles and responsibilities of board and management

ASX CGC Principle 2 – Structure the board to add value

Have a board of an effective composition, size and commitment to adequately discharge its responsibilities and duties

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Corporate Governance

ASX CGC Principle 8 – Remunerate fairly and responsibly

Ensure that the level and composition of remuneration is sufficient and reasonable and that its relationship to performance is clear

The Company’s Constitution requires a minimum of three and a maximum of seven Directors, of whom at least two must ordinarily be resident in Australia. 
Under the Company’s Constitution, one third of the Directors, and any other Director not in such one third who has held office for three years or more, other 
than the Chief Executive Officer, must retire by rotation each year. If eligible, the retiring Directors may offer themselves for re-election.

The Infomedia Board currently comprises five Directors and details of the names, terms of office, committee memberships, meeting attendance record, skills, 
experience and expertise of each, along with photographs, appear in the Directors’ Report.

Since listing on the ASX in August 2000 in particular, the composition and size of the Infomedia Board has been shaped by its Constitution and the contribution 
Directors are able to make, both individually and collectively. An emphasis has been, and through the interaction of the Board and the Lead Non-executive 
Director for all matters that formerly fell within the ambit of the Remuneration & Nomination Committee, will continue to be, placed on promoting, among 
other attributes, an appropriate mix of relevant skills, independence, expertise, business knowledge and executive and non-executive participation.

ASX CGC Recommendation 1.1 – Establish the functions reserved to the board and those delegated to management and disclose those functions 

A  formal  Charter  of  the  Board  of  Directors  was  adopted  in  early  July  2004,  following  careful  and  considered  deliberation  by  both  the  then  Corporate 
Governance Committee and the Board itself. The priority was to document an appropriate division of Board and management responsibilities. The Board’s 
focus is on the Company’s objectives, determining the strategy for achieving those objectives and setting the overall policy framework within which the 
business of the Company is conducted whilst ensuring that the Company operates in accordance with good management and governance practices. A summary 
of the Charter of the Board can be found on the Company’s website.

ASX CGC Recommendation 2.1 – A majority of the board should be independent directors

ASX CGC Recommendation 2.2 – The chairperson should be an independent director

ASX CGC Recommendation 2.3 – The roles of chairperson and chief executive should not be exercised by the same individual

Commentary on these three ASX CGC Recommendations is found under the heading “If not, why not?” above.

ASX CGC Recommendation 2.4 – Establish a nomination committee and

ASX CGC Recommendation 8.1 – Establish a remuneration committee

Since July 2007 the Board has reassumed the functions of remuneration and nomination and appointed a Lead Non-executive Director for all matters that 
formerly fell within the ambit of the Remuneration & Nomination Committee. 

The Lead Non-executive Director and the Board, as appropriate, consider all Board nominees, having regard to both the nominee’s individual merits and overall 
Board composition. In each case the recommendations of the Lead Non-executive Director are considered by the Board and, where a new appointment has 
been made, put to the shareholders at the next annual general meeting.

The Company has formalised a policy for the nomination and induction of Directors (Director Nomination & Induction Policy), a summary of which is available 
on Infomedia’s website. 

The Company no longer complies with ASX CGC Recommendations 2.4 and 8.1 that it should establish remuneration and nomination committees. Nevertheless, 
the Board is of the view that given its size and available resources the appointment of a Lead Non-executive Director for all matters that formerly fell within 
the ambit of its Remuneration & Nomination Committee is a better utilisation of its resources.

ASX CGC Recommendation 8.3 – Provide the information indicated in the Guide to reporting on Principle 8

Upon recommendation of the then Remuneration & Nomination Committee, a Remuneration and Performance Evaluation Policy for Directors and Senior 
Executives was adopted by the Board in July 2004. The Policy outlines the criteria for assessing the performance of the Board as a whole, the Directors as 

74      infomedia.com.au

Corporate Governance

individuals, the Chairman of the Board and the senior executives, and aims to provide a framework for structuring total remuneration that will facilitate both 
the short and long term growth and success of the Company, that is competitive with the market place and that is demonstrably linked to the Company’s 
overall performance as discussed more fully in the Remuneration Report included within the Directors’ Report. 

The Company also has two equity based incentive plans: an Employee Option Plan, applicable to certain eligible employees, including Senior Executives and 
Executive Directors and an Employee Share Plan, applicable to all permanent employees of one or more years of service, including Senior Executives but 
excluding both Executive and Non-executive Directors. These plans were established prior to Infomedia’s listing in August 2000 in accordance with both the 
Corporations Act and the ASX Listing Rules and were disclosed in the 14 July 2000 prospectus. In June 2005, the Board resolved to indefinitely suspend the 
Employee Share Plan. Further detail of senior executive remuneration under the Employee Option Plan is included in the Remuneration Report.

ASX CGC Recommendation 8.2 – Clearly distinguish the structure of non-executive directors’ remuneration from that of executive directors and 
senior management

In formulating the Remuneration and Performance Evaluation Policy for Directors and Senior Executives, regard was had to both market practice and to the 
then best practice guidance provided in the ASX CGC Commentary.

In contrast to Executive Directors, Non-executive Directors are remunerated by way of fees and statutory superannuation contributions only: they do not 
receive any additional retirement benefits and nor do they currently participate in any of the Company’s incentive arrangements. Non-executive Directors have 
previously received options, but this practice was reconsidered with the introduction of the Remuneration and Performance Evaluation Policy for Directors and 
Senior Executives in FY2004. The Board will continue to monitor this issue as it subscribes to the view that, for smaller companies, option based remuneration 
may be an appropriate method of remunerating Non-executive Directors when accompanied by an appropriate framework and proper disclosure.

Business conduct

ASX CGC Principle 3 – Promote ethical and responsible decision making

Actively promote ethical and responsible decision making

ASX CGC Recommendation 3.1 – Establish a code of conduct and disclose the code or a summary of the code

A formal Code of Conduct was adopted in April 2004 following careful and considered deliberation by both the then Corporate Governance Committee and 
the Board itself.

The Infomedia Code of Conduct applies to all Infomedia personnel, including Directors, senior executives and employees and was developed having regard to 
the ASX CGC Commentary accompanying ASX CGC Recommendations 3.1. Whilst Infomedia has long held and emphasised personal integrity, respect and ethical 
business practices as core tenets, the Infomedia Code of Conduct strengthens the Company’s commitment to them by further articulating the cultural values 
which permeate the Company and better guiding dealings with all non-shareholder stakeholders.

Under the direction of the then Corporate Governance Committee, the Code of Conduct was refined during FY2006, primarily to formalise guidelines for 
the resolution of internal grievances. The soundings conducted as part of the review process served to promote greater awareness and use of enhanced 
procedures for seeking guidance where areas of concern exist, for the management of grievance issues and for the notification of matters which potentially 
involve a compliance or business risk element. A summary of the Code of Conduct can be found on the Company’s website. 

ASX CGC Recommendation 3.2 – Establish a policy concerning trading in company securities by directors, senior executives and employees, and disclose the 
policy or a summary of the policy

A formal Policy on Share Trading by Company Directors, Officers and Employees was originally established in October 2001 and was reviewed, amended and 
adopted by the Infomedia Board in April 2004, upon the recommendation of the then Corporate Governance Committee. It was further reviewed in the last 
quarter of FY2006 and more recently in May 2008. On 29 May 2008, a revised Policy on Securities Trading by Company Directors, Officers and Employees was 
adopted by the Board and a summary was placed on the Company’s website.

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Corporate Governance

Financial reporting and risk management

ASX CGC Principle 4 – Safeguard integrity in financial reporting. Have a structure to independently verify and safeguard the integrity of the company’s 
financial reporting

ASX CGC Recommendation 4.1 – Establish an audit committee

ASX CGC Recommendation 4.2 – The audit committee should be structured so that it: consists only of non-executive directors; consists of majority of 
independent directors; is chaired by an independent chair who is not the chair of the board; has at least three members

During this reporting period, Infomedia complied with the ASX CGC Recommendations accompanying ASX CGC Principle 4.2, relating to audit committee 
composition, operation and responsibility. 

ASX CGC Recommendation 4.3 – The audit committee should have a formal charter

ASX CGC Recommendation 4.3 – Provide the information indicated in the Guide to reporting on Principle 4

Infomedia originally established an audit committee prior to its listing on the ASX in August 2000. The Board continues to believe that the Company’s Audit, 
Risk & Governance Committee is of “...sufficient size, independence and technical expertise to discharge its mandate effectively”. As noted in the discussion 
around ASX CGC Recommendation 2.1 above, although traditionally the Board has applied an Executive Director/Non-executive Director classification to 
its membership, the Board believes that the Audit, Risk & Governance Committee’s members meet an objective assessment of quantitative and qualitative 
criteria for independence. As such the Committee meets the requirements for an independent Chairman and a majority of independent Directors under ASX 
CGC Recommendation 4.2. A summary of the Audit, Risk & Governance Committee’s Charter can be found on the Company’s website.

The current Audit, Risk & Governance Committee acknowledges the importance of external auditor independence and has formalised procedures for the 
rotation of engagement partners. The Company’s external auditor’s engagement partner was last rotated in FY2007.

ASX CGC Principle 7 – Recognise and manage risk. Establish a sound system of risk oversight and management and internal control

ASX CGC Recommendation 7.1 – The board or appropriate committee should establish policies on risk oversight and management

Upon the recommendation of the then Audit & Risk Committee, the Board adopted the Risk Management Policy in July 2004. During the FY2006 reporting 
period, the then Audit & Risk Committee reviewed it closely and recommended that the Board adopt a revised Risk Management Policy and a Risk Management 
Plan which would better promote the establishment and implementation of an effective and appropriate risk management framework for the Company.

The revised Risk Management Policy allocates oversight responsibility to the Board and the Audit, Risk & Governance Committee whilst the establishment 
of risk management procedures, compliance and control rests with the Chief Executive Officer, Chief Financial Officer and Senior Executives and, at a daily 
operating level, with departmental managers, line managers and individuals as part of regular business conduct.

A summary of the Company’s Risk Management Policy is available on the Company’s website, however, given the commercially sensitive nature of its content, 
details of the Company’s Risk Management Plan have not been made public.

ASX CGC Recommendation 7.2 – Require management to design and implement the risk management and internal control system to manage the company’s 
material business risks and report to it on whether those risks are being managed effectively. The board should disclose that management has reported to it 
as to the effectiveness of the company’s management of its material business risks 

ASX CGC Recommendation 7.3 – Disclose whether it has received assurances from the chief executive officer (or equivalent) and the chief financial officer 
(or equivalent) that the declaration provided in accordance with section 295A of the Corporations Act is founded on a sound system of risk management and 
internal control and that the system is operating effectively in all material respects in relation to financial reporting risks

The Company’s financial reporting obligations for FY2009 have been fulfilled, as they have in previous years, in accordance with applicable legal and accounting 
requirements: see the financial statements and notes contained in the Directors’ Report and the independent Audit Report.

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Corporate Governance

Having acted in accordance with the Risk Management Policy and Risk Management Plan, the Chief Executive Officer and the Chief Financial Officer have 
provided the Board with the necessary certifications under ASX CGC Recommendation 7.3 and the Corporations Act.

ASX CGC Principle 5 – Make timely and balanced disclosure

Promote timely and balanced disclosure of all material matters concerning the company

ASX CGC Recommendation 5.1 – Establish written policies and procedures designed to ensure compliance with ASX Listing Rule disclosure requirements and 
to ensure accountability at a senior management level for that compliance

ASX CGC Recommendation 5.2 – Provide the information indicated in the Guide to reporting on Principle 5 

A Market Disclosure Policy was adopted by the Board in April 2004 following careful and considered deliberation by both the then Corporate Governance 
Committee and the Board itself. The Market Disclosure Policy was developed having regard to the ASX CGC Commentary and suggested content accompanying 
ASX CGC Recommendation 5.1.

A review of the Market Disclosure Policy was conducted by the then Corporate Governance Committee as part of its review calendar in the final quarter of FY2006. 
The review concluded that both the continuous and periodic reporting obligations imposed under the ASX Listing Rules, and the Company’s internal procedures in 
respect of them, were well understood by Senior Management. A summary of the Market Disclosure Policy can be found on the Company’s website.

Shareholders

ASX CGC Principle 6 – Respect the rights of the shareholders

Respect the rights of shareholders and facilitate the effective exercise of those rights

ASX CGC Recommendation 6.1 – Design and disclose a communications strategy to promote effective communication with shareholders and encourage 
effective participation at general meetings and

ASX CGC Recommendation 6.2 – Provide the information in the Guide to reporting on Principle 6

Through  a  series  of  initiatives,  Infomedia  continues  to  demonstrate  its  commitment  to  promoting  effective  communication  with  all  shareholders.  Such 
initiatives include the continued development of the Company website, where this Corporate Governance Statement, summaries of the various corporate 
governance  charters,  policies  and  guidelines,  annual,  half  yearly  and  quarterly  reports,  a  synopsis  of  the  Infomedia  business  model,  media  releases, 
achievements, share price information and the July 2000 prospectus, along with the 2009 Notice of Annual General Meeting and Explanatory Statement are 
all available.

Infomedia has considered and adopted as appropriate to its circumstances, the various means of using electronic communications effectively as described in 
the commentary following ASX CGC Recommendation 6.1.

Shareholder participation at general meetings is encouraged and Infomedia’s auditor, Ernst & Young, will attend the Annual General Meeting and be available 
to answer shareholder questions.

infomedia.com.au      77

Top 20 holdings as at 2 September 2009

Balance at 02-09-2009

100,277,501

23,421,589

10,353,567

8,809,532

2,447,567

2,032,910

2,000,000

1,700,229

1,000,000

1,000,000

934,417

926,559

800,000

607,590

500,000

500,000

500,000

451,500

450,000

424,202

%

32.226

7.527

3.327

2.831

0.787

0.653

0.643

0.546

0.321

0.321

0.300

0.298

0.257

0.195

0.161

0.161

0.161

0.145

0.145

0.136

Holders

434

2,302

1,739

3,151

213

7,857

Total Units

354,059

7,378,157

14,570,055

94,484,793

194,381,826

311,168,890

%

0.114

2.371

4.682

30.364

62.468

100.000

Additional Information

Holder name

WISER EQUITY PTY LTD

YARRAGENE PTY LTD

J P MORGAN NOMINEES AUSTRALIA LIMITED

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

MR ANDREW PATTINSON

CITICORP NOMINEES PTY LIMITED

TOM HADLEY ENTERPRISES PTY LTD

NATIONAL NOMINEES LIMITED

MR PETER ALEXANDER BROWN

WISER CENTRE PTY LTD  

BRAZIL FARMING PTY LTD

MR RICHARD GRAHAM

MR JOHN KENDALL PERRETT

MR GARY JOHN MARTIN

APPLIED SENSORS PTY LTD  

CS FOURTH NOMINEES PTY LTD  

WOODCLIFF SUPER PTY LTD  

MR TERENCE HOFFMAN & MRS DORIS MARIE HOFFMAN  

GATTEGNO SUPERANNUATION PTY LTD  

A G & H A FIELDING PTY LTD  

Analysis of holdings as at 2 September 2009

Security classes

Fully paid ordinary shares

Holdings ranges

1-1,000

1,001-5,000

5,001-10,000

10,001-100,000

100,001-9,999,999,999

Totals

78      infomedia.com.au

Corporate Directory

Infomedia Ltd 

357 Warringah Road 
Frenchs Forest NSW 2086

ABN 63 003 326 243

Telephone: (02) 9454 1500 
Facsimile: (02) 9454 1844 
Internet: infomedia.com.au

Directors 

Richard Graham – Chairman of the Board

Gary Martin – Chief Executive Officer and Executive Director

Frances Hernon

Myer Herszberg

Andrew Moffat

Company Secretary 

Nick Georges

Chief Financial Officer 

Jonathan Pollard

Registered Office 

357 Warringah Road 
Frenchs Forest NSW Australia 2086

Auditors 

Share Registry 

Lawyers 

Ernst & Young 
Ernst & Young Centre 
680 George Street 
Sydney NSW 2000

Computershare Registry Services Pty Ltd 
GPO Box 7045 
Sydney NSW 1115

Thomson Playford Lawyers

Level 25 Australia Square Tower

264 George Street

Sydney NSW 2000

Infomedia, Microcat and PartFinder are registered trademarks, and LIVE, MARKET, Auto PartsBridge and Superservice Menus are all trademarks of Infomedia Ltd for its business 
processes, software and documentation products. All other trademarks are the property of their respective owners.

infomedia.com.au      79