Quarterlytics / Infomedia

Infomedia

ifm · ASX
Claim this profile
Ticker ifm
Exchange ASX
Sector
Industry
Employees 201-500
← All annual reports
FY2010 Annual Report · Infomedia
Sign in to download
Loading PDF…
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009

Annual Report

Table of Contents

The theme of this year’s annual report is ‘the bottom 

line’  for  the  decade  past.  The  double-underscore 

accounting symbol seen at the bottom of a column 

of fi gures is meant to emphasise a result, outcome, 

or process. 

This  year’s  annual  report  presents  the  opportunity 

to look back on our fi rst decade as a public company 

and  our  second  decade  as  a  specialist  automotive 

software  developer.  In  the  narrative  of  this  report, 

the  executives  take  account  of  the  Company’s 

achievements  during  the  past  decade  and  identify 

areas that could be improved in the decade ahead. 

The  reports  and  dialogues  herein  show  that 

Infomedia  has  in  most  ways  been  a  quiet  achiever 

which the Company’s investors and partners can be 

confi dent in and proud to be part of. 

Results at a Glance 
Chairman’s Letter 
Accomplishments Beyond the Bits and Bytes 
CEO Report 
About Objective 1 
About Objective 2 
About Objective 3 
About Objective 4 
Microcat Parts Selling System 
2020 Vision Ubiquitous Global Penetration 
Directors’ Overview 
Directors’ Report 
Auditor’s Independence Declaration 
Statement of Comprehensive Income 
Balance Sheet 
Cash Flow Statement 
Statement of Changes in Equity 
Notes to the Financial Statements 
Directors’ Declaration 
Independent Auditor’s Report 
Corporate Governance 
Additional Information 
Corporate Directory 

3
4
7
8
10
12
14
16
18
20
21
22
32
33
34
35
36
37
75
76
78
84
85

©  2010  Infomedia  Ltd.  All  rights  reserved  worldwide.  This  document  may  not  be 

reproduced in whole or in part without the express written permission of Infomedia Ltd.

Results at a Glance

Revenue*

NPAT

EBITDA

†

DPS

Year 
Revenue* ($m) 
NPAT ($m) 

EBITDA ($m) 

DPS (c) 

2000 

21.1 

7.7 

12.6 

2.7 

2001 

34.5 

12.8 

20.0 

2.5 

2002 

43.8 

13.4 

20.9 

2.75 

2003 

61.8 

18.3 

30.6 

3.4 

2004 

69.6 

20.7 

35.7 

3.8 

2005 

59.1 

5.5 

27.3 

3.4 

2006 

55.6 

18.1 

25.8 

11.0 

2007 

54.6 

15.3 

23.6 

4.0 

2008 

2009 

51.7 

13.1 

19.9 

3.2 

51.3 

10.5 

15.8 

2.8 

2010

50.5

11.3

18.1

2.4

* Revenue includes currency hedging gains/losses

† Special dividend paid in 2006

infomedia.com.aU    3

“...Superservice Menus was immediately embraced by dealers...”

Chairman’s Letter

Fellow shareholders, 

We  started  this  decade  with  our  eyes  set  on 

It has been 20 years since the commencement of our 

achieving four key objectives:

Electronic Parts Catalogue (EPC) work and 10 years 

1.  Expanding  the  number  of  customers  we  serve 

since the Company listed on the Australian Securities 

globally;

Exchange. I would like to use this milestone to take 

stock of our results, as well as point to areas of focus 

for the years ahead. 

In  2000,  the  Company  completed  its  fi rst  decade 

of  being  a  specialist  software  developer  and 

information  publisher.  Our  fl agship  product,  the 

Microcat®  electronic  parts  selling  system,  survived 

its  start-up  phase  with  the  generous  support  and 

encouragement  of  Ford  around  the  world  and 

2.  Expanding  our  core  product  offering  with  items 

that further extended our customers’ productivity 

gains;

3.  Empowering our products with online connectivity 

via the Internet; and

4.  Increasing  our  revenue,  profi t  and  shareholder 

value.

several  other  great  automakers  in  the  Asia  Pacifi c 

Over the past decade, the Company started well, but 

region. Microcat was a very innovative product that 

ended with work still to do.

increased the productivity of parts personnel within 

dealerships and made EPC technology affordable to 

tens of thousands of dealers. 

daihatsu
ford
gm
honda
hyundai
Isuzu
jaguar
kia

land rover
lexus
mazda
mercedes-benz
mitsubishi
subaru
suzuki
toyota

Our licensing partners

1.  Microcat  subscriptions  grew  from  24,000  to 

51,000,  as  we  added  new  users  globally  for 

Daihatsu,  Hyundai,  Kia  and  Land  Rover,  and 

expanded coverage for Ford, Toyota and others.

2.  Our second product success story, Superservice 

Menus®,  was  quickly  embraced  by  dealers.  Like 

Microcat,  its  value  to  them  was  obvious  and 

measurable.  Late  in  the  decade,  we  broke  new 

ground  with  the  support  of  Toyota  in  the  USA 

with  the  introduction  of  Auto  PartsBridge®.  Auto 

PartsBridge is a part of the Microcat PartsBridge™ 

suite  of  interactive  online  applications  that  is 

proving  capable  of  materially  increasing genuine 

parts sales and profi tability. 

3.  The  objective  of  extending  our  EPC  products 

to  the  Internet  has  been  more  elusive.  The 

Company  has  developed  four  Microcat  Internet 

platforms  (MARKET,  LIVE.net,  LIVE  (browser) 

and  PartsBridge)  since  2001  and  it  will  be  early 

4   infomedia.com.au

Richard Graham
Chairman

in  this  new  decade  when  we  fi nally  crack  that 

2.  Innovation is important to both the Company and 

nut. In contrast, Superservice Menus has made it 

its  partners,  and  we  will  continue  to  hold  it  as 

successfully to the Internet, with six of its currently 

a worthy goal and core value. With Superservice 

66 released implementations operating smoothly.

Menus,  we  have  confi rmed  that  because  of  the 

4.  Revenue  for  the  decade  rose  by  115%,  while 

subscription  numbers  also  grew  108%.  But 

the  Company  didn’t  see  the  incremental  profi t 

elasticity our modelling predicted. Net profi t rose 

for the fi rst half of the decade and then declined 

in the later half, due to higher development costs, 

amortisation  of  capitalised  development  and 

accelerated  management  costs.  Dividends  were 

paid  to  shareholders  in  every  year  across  the 

decade as cash fl ows and profi ts permitted, even 

though overall market capitalisation declined.

What have we learnt from these results and where 

will we improve? 

1.  Serving  our  licensees  and  users  in  the  spirit  of 

partnership  and  cooperation  has  built  mutual 

Company’s  value-adding  to  standard  OEM  data, 

dealers  can  make  greater  productivity  strides 

and increase their service sales, profi tability and 

customer  satisfaction.  Microcat  PartsBridge 

shows much promise.

  As  our 

innovations  become  more  process 

oriented, the Company needs to lift its software 

engineering and architectural design disciplines 

accordingly.  Keeping  processes  uniform  across 

regions  and  OEMs  allows  us  to  produce  each 

release on time and on budget.

3.  Successful Internet product development needs 

to  balance  the  certainty  of  traditional  product 

design  processes  with  the  special  needs  of 

partners.  We  haven’t  always  had  the  optimal 

respect and special relationships. We understand 

balance of these recently, which has contributed 

that  dealership  sales  productivity  is  an  ever-

to missed release schedules and higher costs. 

expanding  goal  and  that 

increasingly  OEMs 

(Original  Equipment  Manufacturers)  need  to 

interconnect with their dealers.

  As the Company moves forward, it will be more 

circumspect in terms of balancing being a trend 

setter  with  delivering  well-architected  product 

The Company will continue to build upon its good 

on time as promised. 

alliances and grow as our partners do.

“innovation is important 
to both the Company 
and its partners.”

infomedia.com.aU    5

 
Chairman’s Letter

“I am optimistic about the outlook for the Company.”

4.  Increasing expenditure on sales and development 

and  translates  them  into  powerful,  reliable  and 

doesn’t necessarily increase the output of either 

affordable productivity tools that work every day, in 

one  if  they  are  not  working  in  sync.  During  the 

every language, in every place.

decade,  there  was  a  shift  in  the  Company  from 

just being a self-suffi cient software development 

company 

to 

seeking 

externally 

initiated 

development  projects.  I  think  that  change  may 

have  had  ramifi cations 

that  contributed 

to 

Lastly, I’d like to acknowledge our CEO of the past 

six years, Gary Martin, for the contributions he made 

to the Company during challenging times. Gary has 

represented the spirit and goodwill of the Company 

extended development times and budget overruns. 

to  our  OEM  and  dealership  partners  around  the 

  We are addressing this by returning to our roots. 

Sales  and  development  will  once  again  centre 

on expanding customer utilisation of our proven 

standard products. Focus on increasing new user 

world. He has done his utmost to further the mission 

and  results  of  the  Company.  For  all  this,  we  are 

appreciative and wish him the very best as he leaves 

to pursue other ambitions.

subscriptions will replace the more recent focus 

In closing, I’d like you to know that I am optimistic 

of  increasing  new  one-off  product  development 

about  the  outlook  for  the  Company.  As  we  move 

or customisation projects. 

Since  listing,  the  Company’s  achievements  have 

been  positive  in  the  areas  of  subscription  growth, 

successful  commercialisation  of  Superservice 

Menus and expansion of the OEM regions we serve. 

However, we haven’t yet met the goal of transitioning 

from DVD products to the Internet, which has affected 

promises to partners and our profi tability. Recently, 

the  Board  has  acted  to  bring  about  changes  to 

remedy these shortcomings.

into  the  Company’s  third  decade  of  software 

development,  we  continue  to  grow,  to  learn  from 

and improve upon our performance, and contribute 

to  our  customers  and  shareholders.  Infomedia 

is  a  company  that  can  be  relied  upon  to  give  our 

best  to  all.  For  these  reasons  and  for  the  overall 

performance  results  that  you  will  read  about 

herein,  I  commend  this  Annual  Report  to  you,  and 

look  forward  to  seeing  you  at  the  Annual  General 

Meeting if you are able to attend in person.

Our  vision  for  the  2020  milestone 

is  to  see 

Sincerely Yours, 

Infomedia’s  brands  expand  in  use  and  recognition. 

Despite  industry  changes,  economic  changes  or 

periodic commercial set-backs, we will strive for our 

products to become ubiquitous productivity tools in 

every automotive dealership in the world. To do that, 

we  recognise  that  we  have  to  be  more  than  just  a 

good  supplier.  We  must  be  an  outstanding  partner 

Richard David Graham

that  understands  our  partners’  business  needs 

Chairman of the Board

6   infomedia.com.au

“We’ve focused on creating systems 
that empower our customers’ parts 
and service sales personnel.”

Accomplishments Beyond 
the Bits and Bytes

Infomedia  develops  specialised  software  systems 

Selling  genuine  parts  and  service  profi tably  is 

that  give  our  customers  access  to  accurate  parts 

achieved  by  having  the  right  product,  at  the  right 

and  service  information  to  help  them  grow  their 

price, and sold by the right person. The Microcat suite 

sales and profi ts. This is what we do, but does it tell 

of  solutions,  including  Superservice  Menus,  helps 

all three of these “Ps”. It can quickly and accurately 

identify the part to fi x a vehicle the fi rst time, or it can 

quickly  and  profi tably  quote  for  a  service  job.  With 

our  products  doing  the  detailed  identifi cation  and 

quotation work, the sales personnel are freed up to 

devote more time to customer care and service.

you why we do it? 

From day one, we’ve been driven to produce solutions 

that  improve  the  effi ciency  and  productivity  of  our 

customers’  businesses.  We’ve  aimed  to  develop 

software  that  is  easy  to  use  so  that  dealership 

personnel  can  increase  the  sales  levels  and  profi t 

margins of their parts and service businesses. 

We’ve  focused  on  creating  systems  that  empower 

our  customers’  parts  and  service  sales  personnel. 

We aim to make their sales performance and results 

better by facilitating them handling their customers’ 

parts  and  service  patronage  more  quickly,  more 

accurately and more profi tably than they could with 

any other set of tools. 

Infomedia’s  systems  give  time  back  to  dealerships 

so  they  can  invest  in  building  relationships  with 

their  customers  and  improve  the  sales  experience 

for them. As technology partners, we empower our 

customers to sell in an increasingly competitive world 

where customer service expectations are increasing 

and product margins are stressed. This makes them 

more price competitive but still profi table, more able 

to build customer loyalty and able to go home at the 

end of the day satisfi ed with their achievements. 

When  we  consider  that  our  systems  process  more 

than  one  million  transactions  each  day,  we  feel 

a  sense  of  satisfaction  and  accomplishment  that 

makes  our  own  hard  work  worthwhile  and  us  a 

company you can be proud of investing in.

infomedia.com.aU    7

The Microcat parts selling system

“I have been privileged to lead a team that 
is dedicated to serving our customers and 
shareholders around the world...”

CEO Report

As this report will be the last one I pen as the CEO, it 

Looking  back  on  FY2010  for  a  moment,  the 

affords me the chance to personally refl ect. The theme 

Company’s reported sales revenue for the year was 

this year of reviewing our results over the past decade 

is appropriate. The six years of service I have offered 

as your CEO, and seven years before that as General 

Manager and Director of Sales and Marketing, have 

$45,300,000  which  represents  a  16.6%  reduction 

over  the  previous  corresponding  period.  Net  profi t 

after tax was $11,300,000.

been a rewarding experience. I have been privileged to 

FY2010 saw diffi cult conditions in our traditional core 

lead a team that is dedicated to serving our customers 

EPC business, with a 20% decline, largely due to the 

and shareholders around the world in an intensely 

stronger Australian dollar and continued comparative 

competitive and challenging environment.

effect of last year’s contract completions. In positive 

This year’s report covers our results in achieving the 

four key objectives outlined by our Chairman across 

the  decade.  While  we  have  continuously  strived 

to  create  shareholder  value,  we  have  faced  some 

diffi culties  along  the  way.  Higher  exchange  rates, 

higher  customer  acquisition  costs  and  strategic 

changes  that  brought  with  them  higher  business 

terms, we continued to sell into territories where our 

customers’ businesses are expanding, in particular 

Kia and Hyundai in Asia Pacifi c and Europe. In Europe, 

new  Toyota  markets  in  Greece,  Portugal  and  Italy 

opened for Microcat LIVE, and Land Rover renewed 

its agreement with the Company for a further three 

years. In North America, Ford Export Operations and 

costs, have dampened returns through the decade. 

Global Growth Initiatives continued their association 

Changes  to  our  technology  development  delayed 

with Infomedia with a further renewal. Also in North 

efforts to maximise returns for our customers and 

America, Auto PartsBridge launched commercially, 

the  Company.  However,  these  changes  are  paving 

with  Toyota  USA  dealers  servicing  collision  shops 

the way for future Company successes.

across the country.

Gary Martin interviewed at the 2010 NADA (National Automotive Dealers Association) Convention

8   infomedia.com.au

“...licensees totalled 25 at the close of the financial year, covering dealers in over 160 countries.”

Gary Martin
CEO

FY2011 Outlook

The outlook for revenue growth in FY2011 is positive, 

with organic growth from existing business, as well 

as new opportunities for various Company solutions. 

Solid  growth 

from  Superservice  Menus  and 

Microcat  PartsBridge  is  expected  despite  effects 

such  as  dealership  consolidation  causing  a  slight 

dampening effect on the Company’s EPC business 

relative to FY2010.

During  the  past  decade,  our  customers’  operating 

environments have changed and adapted to market 

conditions  and  emerging  technologies.  This  of 

course  means  that  Infomedia  must  continue  to 

assess  new  ways  of  meeting  customer  needs,  but 

always with the balanced view of returning value to 

its shareholders and satisfying the growing needs of 

customers. I believe Infomedia will achieve this and 

is set for another positive decade.

Gary Martin

CEO

infomedia.com.aU    9

Superservice  Menus  continued  to  experience  solid 

growth around the world. Revenue increased by 23% 

during FY2010, led by successful delivery of increased 

penetration from customers such as Kia and Hyundai 

globally and, more recently, the introduction of the 

solution  for  Jaguar  Land  Rover.  Further  increases 

were also achieved through combined selling efforts 

with our DMS (Dealer Management System) partners 

in  Australia  and  New  Zealand.  New  customers 

during the year included Jaguar Land Rover in the 

United Kingdom, Germany, and Spain, Kia Germany, 

Toyota New Zealand, Hyundai Canada, Isuzu United 

Kingdom,  Suzuki  Belgium,  and  Mitsubishi  Sweden. 

Automaker licensees totalled 25, at the close of the 

fi nancial year, covering dealers in over 160 countries. 

The positive expansion of Superservice Menus shows 

that this solution is doing what it was intended to: help 

dealerships grow their service department profi tability.

Our 

lubrication  recommendations  business 

in 

Asia Pacifi c expanded to several new customers in 

Australia including Hi Tec Oils, Phoenix Lubricants, 

Liqui  Moly,  National  Lube  and  Penrite  Oils.  Valued 

partners, including BP (Australia), Caltex (Australia), 

Castrol (Australia and New Zealand), Chevron (New 

Zealand),  Mobil  (Australia  and  New  Zealand)  and 

Valvoline (Australia), all renewed their business with 

us during the year.

About Objective 1 – Expanding the 
Number of Customers We Serve Globally

“…Europe proved successful in allowing us to build new relationships and bring along newer products…”

From  24,000  users  of  all  our  solutions  in  FY2000, 

which we opened in 2004. This more direct approach 

to 49,000 users in FY2006 and to more than 57,000 

allowed us to get closer to our end-user customers. 

users  in  FY2010,  we  have  established  a  strong 

Our change in Europe proved successful in allowing 

global user base. Over the last decade we won new 

us to build new relationships and bring along newer 

customers,  lost  a  few,  and  renewed  many  valued 

products  like  Superservice  Menus.  We  followed 

partnerships. 

RG:  The  affi liation  with  Ford  Europe  in  1997  really 

set  the  foundation  for  our  expansion  efforts  into 

the  same  course  of  evolving  with  the  competitive 

environment when we established our Detroit offi ce 

to serve the North American market in 2005.

this decade. By 2001 we had excellent partnerships 

GM: In 2006 Kia came on board, while by this stage 

with  Ford,  serving  markets  in  Europe,  Asia  Pacifi c, 

GM had signalled its intention to tender for a single 

North America and Latin America. We were working 

global  supplier.  That  resulted  in  a  wind-down  of 

globally  with  Hyundai  and  Land  Rover  and  across 

our  GM  subscriptions  by  2009,  but  I  would  like  to 

regions with Toyota, Daewoo, General Motors (GM), 

think  not  forever.  Despite  this  loss,  the  addition  of 

Mitsubishi  and  others.  The  strategic  acquisitions 

Kia  increased  the  number  of  automaker  partners 

of Datateck in 2000, and EDS Parts Imager in 2002, 

around the world using our parts systems to a total 

helped to advance our growth opportunities. 

of 15 (as at 2006). 

AC:  The  move  to  a  competitive  environment  in 

MR: At this time we entered into a signifi cant contract 

Europe established the need for our European offi ce, 

renewal  phase  with  many  of  our  data  licensees. 

Superservice Menus for Mitsubishi

10   infomedia.com.au

Richard Graham
Chairman

Gary Martin
CEO

Michael Roach
Director Asia Pacific

Alison Clinch
Director of 
Marketing

Countries where our products are used

We  were  able  to  re-sign  the  majority  of  OEM 

FY2010 saw the renewal of parts solution contracts, 

licensees  based  on  our  history  of  reliable  service 

including  our  agreement  with  Ford  Europe  and 

and results for their dealerships. By 2006, we also 

Ford Export and Growth, and lubrication database 

supplied  Superservice  Menus  to  nine  automotive 

manufacturers in 20 countries. We had long known 

the ability of Superservice Menus to achieve better 

results for our customers, so it was pleasing to see 

contracts with Castrol, Caltex and Mobil in Australia 

and Mobil in New Zealand. We experienced further 

expansion  into  Toyota  Europe  markets  with  disc 

based Microcat LIVE. 

that translate into real business opportunities.

Objective 1 – Outcomes:  

GM: By 2010, Kia joined Hyundai and Jaguar Land 

• 

Increased  our  subscription  numbers  by  108% 

Rover as global supporters of Superservice Menus. 

over the decade. 

The  product  delivered  strong  revenue  growth,  as 

evidenced by the 20% increase in FY2010 compared 

to  FY2009.  Notably,  Kia  Germany  became  the 

largest  launch  of  Superservice  Menus  to  date, 

with  over  500  dealers  immediately  taking  it  up. 

The  delivery  of  the  online  version  of  Superservice 

Menus  to  Hyundai  Canada  was  also  a  signifi cant 

achievement in North America.

•  

Increased  our  automaker  partnerships  to  25 

from 11. 

•   Added users in 14 further countries to bring the 

total countries served to 160. 

•   Expanded application production to 29 languages, 

fi ve more than the start of the decade. 

 Assessment: Accomplished and Continuing

infomedia.com.aU    11

About Objective 2 – Expanding our Core 
Product Offering with Items that Further 
Extended our Customers’ Productivity Gains

The  decade  started  and  ended  with  the  Microcat 

parts  selling  system  anchoring  our  offerings. 

During the term, the Company developed four new 

offerings that provided greater opportunities for its 

customers. Superservice Menus grew quickly, while 

the  other  three  were  ready  before  their  markets 

were  –  Microcat  MARKET,  Microcat  LIVE.net  and 

Microcat PartsBridge.

GM:  We  understood  early 

in  the  decade  that 

productivity and sales gains for our customers were 

not limited to just improving the dealership EPC. We 

entered the trade segment with Microcat FRESH™ in 

2001,  rebranding  it  Microcat  MARKET  in  2004.  The 

product has since been subscribed to progressively 

in  North  America,  Asia  Pacifi c  and  Europe.  The 

opportunity has not opened up as fast as we expected; 

however, we think this is about to change.

AP:  There  are  two  important  market  drivers  today 

that were not present earlier in the decade. The fi rst 

is the popular growth in Internet selling in all areas of 

business; dealers and OEMs are coming to envision 

that  online  customer  self-service  parts  sales  can 

be  a  viable  and  profi table  way  to  extend  revenue 

and  customer  loyalty.  The  second  is  that  in  some 

regions such as Europe, automakers are looking for 

a way to give controlled access to their genuine parts 

catalogues  to  third  parties  such  as  independent 

repairers.  In  both  cases,  Microcat  MARKET  can 

provide dealers and OEMs with the complete system 

to  implement  a  self-serve  retail  marketplace,  and 

the  fi ne  access-control  to  ensure  that  third  parties 

treat access to their information appropriately. 

We  were  looking  for  pronounced  growth  when  we 

launched  Microcat  MARKET.  While  we  are  not 

yet  where  we  thought  we  would  be  in  terms  of  its  

subscriptions,  automakers  and  franchised  dealers 

Service job quotation has never been easier

12   infomedia.com.au

Gary Martin
CEO

Andrew Pattinson
Director of
Operations and 
Global Solutions

Warren Webermin
Director of Global Sales 
and Business Development

“Superservice Menus...is becoming a world leading category product”

are  increasingly  seeing  economic  and  customer 

GM: On the service side of dealerships, Superservice 

loyalty benefi ts by supporting independent repairers 

Menus  has  grown  in  revenue  and  subscriptions 

with  our  online  ordering  tools.  As  they  do,  we  are 

every  year  since  its  introduction  mid-decade.  It  is 

making new subscription headway. 

becoming  a  world  leading  category  product.  The 

WW:  Since  2007,  the  Company  collaborated  with 

Toyota  (USA)  to  create  a  new  and  powerful  parts 

sales and dealership productivity platform – Microcat 

PartsBridge (known as Auto PartsBridge in the USA). 

Microcat PartsBridge creates webbing that connects 

and  binds  independent  crash  estimating  systems 

recent  market  launches  with  Jaguar  Land  Rover 

using the new online version really set the stage for 

growth. In FY2011 we will release our most powerful 

versions  yet  for  Toyota  and  GM  dealers  in  North 

America. I believe that, as an enabling business tool, 

it is becoming a must have IT fi xture in dealerships.

with  Microcat’s  precision  parts  interpretation,  to 

Objective 2 – Outcomes:

generate  clean,  effi cient  and  quickly  costed  sales 

quotes.  Microcat  PartsBridge  defi nitely  increases 

meaningful  incremental  sales  volume  for  genuine 

OEM parts. 

Microcat  PartsBridge  has  caught  the  attention 

of  many  automotive  OEMs  since  its  full-scale 

commercial launch in 2010. We are encouraged by 

that  interest  and  our  development  and  production 

•  Created  and  launched  four  primary  product 

innovations  over  the  decade:  Microcat  MARKET, 

Microcat LIVE, Superservice Menus and Microcat 

PartsBridge.

•   Added  depth  to  our  product  offerings  while 

serving our core customer audience.

•   Added products that can potentially reach millions 

teams  are  evolving  their  processes  to  expand 

of users. 

our  capacity  to  deliver  what  we  think  will  be  a  big 

business pipeline for this decade. 

•   Helped OEMs and dealers to be more productive, 

customer appealing and profi table.

Assessment: Accomplished and Continuing

Microcat PartsBridge

infomedia.com.aU    13

About Objective 3 – Empowering 
our Products with Online 
Connectivity via the Internet

“...the Company has built confidence and learnt to stay true to its vision”

The goal to expand Microcat’s leadership through 

might use this tool to get dealers into a bidding war 

online  platform  delivery  has  not  yet  been  fully 

for parts sales. The Internet was also just beginning 

achieved.  We  started  the  decade  with  a  vision 

to enter into Western dealerships.

that  was  ahead  of  its  time.  Our  multi-million 

dollar investment in online product development 

isn’t  strongly  refl ected  in  the  decade’s  revenue 

results, however, we are confi dent it will be in the 

near future. 

RG: 

In  2000,  we  held  the  Microcat 

Internet 

Workshop  with  associates  from  around  the  world. 

We considered the Internet was for B2B (Business 

to  Business)  and  B2C  (Business  to  Consumer) 

transactions.  We  decided  to  produce  a  simple  to 

use, self-service Microcat that enabled our dealers 

to  open  up  new  levels  of  sales  support  to  their 

trade and retail customers. The following year, we 

GM:  In  2003,  we  turned  our  sights  on  evolving 

professional  Microcat  from  DVD  to  online.  There 

were  issues  of  bandwidth  availability,  expense  and 

reliability, from local Internet access providers, that 

led us to develop a hybrid model. We called it Microcat 

LIVE.net. It was a powerful application conceived to 

operate from the DVD alone, from the web alone, or 

anywhere  in  between,  depending  on  the  price  and 

availability  of  an  Internet  connection.  When  Toyota 

Motors Europe launched Microcat LIVE.net in 2005, 

we anticipated transitioning all fi rst-generation DVD 

products to Microcat LIVE within 18 months.

debuted Microcat FRESH. There was great interest 

MR:  The  subsequent  unique  database  structures 

from  dealers,  but  there  were  great  non-technical 

required  for  the  hybrid  took  two  further  years  to 

and  accessibility  challenges,  too.  OEMs  were  not 

create, and were nearing launch readiness in early 

ready to let non-dealers view their parts catalogue 

2008.  However,  during  that  time  the  OEMs’  favour 

data. Some dealers were concerned that customers 

was shifting to a pure browser implementation.

Microcat LIVE – Infomedia’s newest online parts ordering system for 2011

14   infomedia.com.au

Richard Graham
Chairman

Gary Martin
CEO

Andrew Pattinson
Director of
Operations and 
Global Solutions

Michael Roach
Director Asia Pacific

GM:  Our  development  management  advised  that 

RG:  The  decade  started  with  our  clear  vision  to 

we  could  make  the  transition  the  OEMs  were  now 

extend  the  performance  and  delivery  of  our  core 

asking  for  within  12  months.  Accordingly,  we  did 

platforms with the power of being connected online 

not launch Microcat LIVE.net so as not to go to the 

to  the  world  outside  the  dealership.  It  ended  with 

effort  and  expense  of  launching  one  new  product, 

the vision yet to be fully realised, but the Company 

only to launch its replacement a year later. However, 

is closing in on it. I am confi dent in 2011 and 2012 

the 

technology  change  presented  unexpected 

Infomedia  will  fi nd  itself  leading  the  way  again  in 

challenges,  and  the  original  estimate  was  too 

this arena and can be the clear category leader well 

ambitious. As a result, we have not yet reached our 

before our next decade review.

destination, although it is in sight. 

Objective 3 – Outcomes:

RG:  We  know  that  the  challenges  and  delays  have 

disappointed  our  Company  and  customers.  We  are 

working hard to catch up on our promises in 2010/11 

and  maintain  our  high  level  of  trust  and  goodwill 

with our customers.

AP: From this experience I think the Company has 

built confi dence and learnt to stay true to its vision. 

Certainly, we must listen to the wishes and ideas of 

our partners, but we must own the role of designing 

solutions  that  work  well  across  a  large  customer 

base for the long-term. By re-focusing on core global 

product  designs,  we  will  ensure  that  our  solutions 

work affordably for all our users in every corner of 

the world, and profi tably for our shareholders.

• 

In  2001,  Infomedia  created  a  fully  interpreting 

EPC solution on the Internet.

•  

In 2005, Toyota in Europe launched the Microcat 

LIVE.net  hybrid,  which  continues 

to  serve 

customers today.

•   By  2008,  Microcat  LIVE.net  was  approaching 

readiness for global fi eld trials, but was not released 

due to changing perceptions and expectations.

•  

In  2009,  a  browser-only  adaptation  of  Microcat 

LIVE  launched  in  Mexico.  The  2010  version  has 

commenced fi eld trials in Canada and the USA.
Assessment: Work in Progress

infomedia.com.aU    15

“A key reason we were able to grow our profit 
was that we focused on lean management 
principles and controlling waste.”

About Objective 4 – Increasing 
our Revenue, Profi t and 
Shareholder Value

Across every year in the decade, Infomedia made 

GM:  2004  was  a  turning  point  in  external  terms. 

profi t  and  delivered  dividends  to  shareholders. 

Despite  the  record  result,  the  transition  to  non-

Early  in  the  decade  the  Company  experienced 

exclusive arrangements in Europe had commenced, 

solid  growth.  Since  mid-decade,  results  have 

with  both  cost  and  sales 

implications.  The 

softened. Revenue Compound Annual Growth Rate 

establishment  of  the  European  operation  in  2004 

(CAGR)  for  2001–2004  was  34.8%  and  NPAT  was 

to  manage  client  relationships  and  to  support 

28.1%, compared to revenue CAGR for the period 

collection systems for customers expanded our cost 

2005–2010  of  -6.9%,  while  NPAT  was  -9.6%.  The 

base.  In  2005,  we  saw  a  decline  in  the  number  of 

trend was affected by higher Australian currency 

customers  using  Microcat  for  the  fi rst  time.  When 

repatriation  rates,  changes 

in  our  customer 

combined with a strong Australian dollar exchange 

profi le, growth in sales and product development 

rate, revenue fell back under $60,000,000 with profi t 

costs and one-off items.

declining to $14,500,000.

RG:  The  decade  started  positively.  Multiple 

JP: In the fi rst half of the decade, our revenue exposure 

consecutive  years  of  double  digit  growth  were 

to foreign currencies like the US dollar and the Euro 

driven by our ability to sign new licensees and dealer 

benefi ted  from  more  favourable  currency  rates.  By 

customers  while  leveraging  our  core  development 

2005,  higher  Australian  currency  rates  started  to 

platform to release new versions of Microcat within 

have a dampening impact on our reported revenue 

short time frames, as well as by core acquisitions. 

and profi t. Another major hurdle to growth was the 

In 2000, we had $21,700,000 in sales and $7,600,000 

loss of the GMC data licences when it changed to an 

NPAT. By 2004, we had grown to $70,000,000 sales 

exclusive licensee contract. That wind-down started 

and $20,000,000 in NPAT.

GM:  Signifi cant  accelerators  of  growth  stemmed 

from  the  Datateck  acquisition,  expanding  our  Ford 

and  Toyota  partnerships  and  signing  new  global 

Microcat  agreements  with  Daihatsu,  Hyundai 

and  Land  Rover.  In  mid-2002,  the  acquisition  of 

to gather pace, and although we had brought other 

dealership  revenue  into  the  business  in  2005  and 

were  experiencing  rapid  growth  in  Superservice 

Menus subscriptions, we also had to factor in higher 

data  licence  costs  through  numerous  renewals  in 

Europe, North America and Asia Pacifi c. 

PartsImager in North America improved access to 

GM: We made the strategic decision to expand our 

General Motors. 

AP:  A  key  reason  we  were  able  to  grow  our  profi t 

was 

that  we 

focused  on 

lean  management 

principles  and  controlling  waste.  The  early  days  of 

our business were tough and no-one ever saw the 

hard won successes as an excuse to over-spend. We 

business  in  North  America  and  other  regions  in 

pursuit of stronger client relationships, and brought 

new talent into the sales and development area at an 

increasing cost to the business. While subscriptions 

moved positively, we had added signifi cantly higher 

costs to the business compared to before 2005.

have continuously reviewed our processes and kept 

While development work was intensive in delivering 

refi ning  them  for  the  benefi t  of  our  shareholders, 

the  Microcat  LIVE.net  products,  more  recently  it 

customers and staff. 

re-focused to deliver work on the browser application 

16   infomedia.com.au

“...we remain without debt, 
while investing in our 
new product technologies”

Richard Graham
Chairman

Gary Martin
CEO

Andrew Pattinson
Director of
Operations and 
Global Solutions

Jonathan Pollard
CFO

transition  strategy  to  protect  current  business.  We 

over 21 million shares through its on-market share 

have also had to maintain the existing disc platform, 

buy-back program.

resulting in an increase in operational costs without 

a corresponding increase in current business return. 

Objective 4 – Outcomes:

A decline in transition costs has not yet commenced 

•  Revenue  including  currency  hedging  grew  from 

and has been slower than originally expected.

$21,100,000  to  peak  at  $69,600,000  in  2004  and 

AP: As a result of the heavy development spend that 

drop back to $50,500,000 by 2010.

has not yet translated into new revenue opportunities 

•   NPAT  grew  from  $7,700,000  to  $20,700,000  by 

or the release of new products for current customers, 

2004 and back to $11,300,000 in 2010.

we  have  looked  very  carefully  at  all  areas  of  the 

business to get the most out of our resources. While 

the Global Financial Crisis (GFC) had implications for 

many industries including automotive and technology, 

we  remain  without  debt  while  investing  in  our  new 

product  technologies.  We  now  have  to  turn  that 

investment of shareholder funds back into returns for 

the customers and shareholders who have supported 

our business for many years. 

RG: Shareholders are acutely aware of the decline in 

market capitalisation over the decade as the market 

interpreted  our  fundamental  growth  prospects 

as  waning.  During  that  same  time,  the  Company 

declared  39.5  cents  in  dividends  and  re-purchased 

•  Contributions  from  Superservice  Menus,  and 

multiple new and renewed Microcat data licences, 

were diluted in the second half of the decade by 

higher  costs,  a  stronger  Australian  dollar,  the 

loss  of  major  revenue  contributions  from  key 

OEM  licences,  and  GFC  uncertainties  within  the 

automotive industry.

•   Shareholder  value  has  been  affected  by  the 

reduction in market capitalisation.

Assessment: Work in Progress

infomedia.com.aU    17

Microcat Parts Selling System

Infomedia’s design strategy has been to create a suite of productivity tools that are able 
to be operated singly or in unison, to produce a rich self-serve online selling platform 
that even dealerships new to technology can successfully operate and benefit from.

for 
Automotive trades

for 
DIY online self-serve

for 
Collision industry trades

Dealership Tool Box
For online order 
management 
and processing

· User portal
· Order manager
· DMSi

Dealer Management
System for 
order fulfilment 
and invoicing

 professional
dealership 
service quotes

 professional
dealership 
parts sales

18   infomedia.com.au

Microcat Parts Selling System

Stand-alone Modules or

an Integrated system

Microcat MARKET for DIY online self-serve

Online order management and processing

infomedia.com.aU    19

2020 Vision
Ubiquitous Global Penetration

Our  vision  for  the  2020  milestone  is  to  have 

ensure  that  their  technological  tools  affordably 

Infomedia’s  global  brands  expand  in  use  and 

achieve their goals.

recognition, so as to become ubiquitous productivity 

tools in every automotive dealership in the world. 

MR:  Competition  is  strong  between  technology 

To  achieve  this,  we  will  be  more  than  just  a  good 

vendors  looking  to  serve  the  genuine  after-sales 

supplier.  We  will  be  an  outstanding  partner  that 

industry. Today, many elements of the industry are 

understands  our  partners’  businesses  and  needs 

segmented.  There  is  a  growing  need  for  tighter 

and  translates  them  into  powerful,  reliable  and 

integration  and  perhaps  consolidation. 

I  can 

affordable  productivity  tools  that  work  every  day, 

see  many  different  automotive,  technology  and 

in every language, in every place. 

AP: We will continue to solve problems and create 

e-commerce  companies  seeking  out  opportunities 

for alliances and partnerships with us. By 2020, we 

will  have  strong  industry  alliances  and  be  an  even 

opportunities  for  our  subscribers  through  easy-to-

more valued industry partner.

use  technology.  That’s  how  Microcat  started;  it’s 

how  Superservice  Menus  started;  and  Microcat 

PartsBridge  also.  So  while  the  times  may  change, 

there  are  always  new  issues  that  need  to  be 

resolved  for  automakers,  their  dealerships  and 

their  customers.  That  is  our  challenge  and  our 

opportunity to keep growing this business.

MR: Come 2020, we will have continued to be relevant 

AP:  Our  ambition  is  to  have  customers,  partners 

to our subscribers due to our understanding of their 

and  allies  who  excitedly  anticipate  each  new 

productivity  and  selling  issues;  whether  they’re 

release of our technology. We will continue to have 

in  parts,  service,  accessories,  warranty,  or  any 

leading  technology,  and  personnel  who  are  bright 

other  department  in  the  dealership.  We  will  have 

and committed. 

continued  to  broaden  our  way  of  thinking  to  make 

sure we maintain focus right across their business. 

We  will  have  added  new  sources  of  business  and 

process  intelligence  to  the  benefi t  of  their  whole 

sales value chain.

In  terms  of  our  shareholders,  I  think  that  success 

will  translate  into  continuing  dividends,  seeing  the 

market value our shares rise upward, and returning 

the Company to the indexes. By 2020, we will have 

confi rmed that we are a company built to lead, and 

RG:  The  next  decade  will  see  Infomedia  providing 

built to last.

solutions  that  give  automakers  and  franchise 

dealers  the  front-of-mind  technologies  to  make 

their  consumers  want  to  do  more  business  with 

them.  I  think  we  will  continue  to  see  automakers 

reach  out  and  partner  with  Infomedia  in  order  to 

Our 2020 vision is for a ubiquitous 
presence in every automotive 
dealership in the world.

20   infomedia.com.au

Directors’ Overview

Richard Graham

Non-executive Chairman

Mr  Richard  Graham  co-founded  the 

Company in 1988 and was its Chairman 

and  Managing  Director/CEO  from  its 

establishment until he retired as CEO 

in  December  2004.  Since  then,  Mr 

Graham  has  continued  as  Chairman. 

Mr Graham was last re-elected to the 

Board in October 2008.

Gary Martin

Chief Executive Offi cer

Mr Gary Martin has been with Infomedia 

since  1998  and  was  promoted  to  the 

position  of  Chief  Executive  Offi cer 

on  1  January  2005.  Mr  Martin  has 

extensive experience in the automotive 

industry and was elected to the Board 

in October 2004.

Frances Hernon

Non-executive Director

Ms  Frances  Hernon  was  appointed  to 

the Infomedia Board of Directors on 19 

June  2000.  Ms  Hernon  has  extensive 

experience 

in  media,  publishing, 

marketing  and  technology.  Ms  Hernon 

currently  serves  on  the  Audit,  Risk 

and  Governance  Committee  and  also 

serves the Board as lead non-executive 

Director for all matters that formerly fell 

within  the  ambit  of  the  Remuneration 

and Nomination Committee.

Ms  Hernon  was  last  re-elected  to  the 

Board in October 2009.

Myer Herszberg

Non-executive Director

Mr Myer Herszberg has been a Director 

of Infomedia since 1992. Mr Herszberg 

has  extensive  consumer  electronics, 

commercial  property  and  community 

service  organisation  experience. 

Mr  Herszberg  currently  serves  on  the 

Company’s Audit, Risk and Governance 

Committee and was last re-elected to 

the Board in October 2008.

Andrew Moffat

Non-executive Director

Mr  Andrew  Moffat  was  appointed  to 

the  Infomedia  Board  of  Directors  on 

31 March 2005. Mr Moffat has extensive 

corporate and investment banking and 

strategic  corporate  advisory  service 

experience.  Mr  Moffat  is  Chairman  of 

Audit, Risk and Governance Committee 

and was last re-elected to the Board in 

October 2007.

infomedia.com.aU    21

Directors’ Report

INTERESTS IN THE SHARES AND OPTIONS OF THE COMPANY AND RELATED BODIES CORPORATE 

As at the date of this report, the interests of the Directors in the shares and options of the Company were:

Infomedia Ltd

Ordinary shares fully paid

Options over ordinary shares

Wiser Equity Pty Limited

Yarragene Pty Limited

Wiser Centre Pty Limited

Richard Graham

Gary Martin

Andrew Moffat

Frances Hernon

101,077,501

23,421,589

1,000,000

926,559

655,590

300,000

5,000

-

-

-

-

1,000,000

-

-

Richard Graham is the sole Director and benefi cial shareholder of Wiser Equity Pty Limited. Richard Graham is a Director of 

Wiser Centre Pty Limited, trustee for the Wiser Centre Pty Ltd Superannuation Fund. Myer Herszberg is a Director and major 

shareholder of Yarragene Pty Limited.

DIRECTORSHIPS OF OTHER PUBLICLY LISTED ENTITIES 

During  the  past  fi ve  years,  Andrew  Moffat  has  been  the  non-executive  Director  of  Cash  Converters  Ltd.  He  is  Chairman  of 

Pacifi c Star Network Limited and also a non-executive Director of Rubik Financial Limited and itX Group Limited.

PRINCIPAL ACTIVITIES 

Infomedia Ltd is a company limited by shares that is incorporated and domiciled in Australia.

The principal activities during the year of entities within the consolidated group were:

•  developer and supplier of electronic parts catalogues and service quoting systems for the automotive industry globally; and

• 

information management, analysis and creation for the domestic automotive and oil industries.

There have been no signifi cant changes in the nature of those activities during the year.

EMPLOYEES

The company employed 225 (2009: 240) full-time employees as at 30 June 2010. 

DIVIDENDS

Final dividends recommended:

On ordinary shares – fi nal – unfranked

Dividends paid in the year:

On ordinary shares – 2010 interim – unfranked

Final for the 2009 year: 

On ordinary shares – as recommended in the 2009 report, franked at 0.7c

22   infomedia.com.au

Cents

$’000

1.2 

3,644 

1.2

2.1

3,729

6,534

Directors’ Report

NET TANGIBLE ASSETS PER SECURITY

The Company’s net tangible assets per security are as follows:

Net tangible assets per share at 30 June 2010

Net tangible assets per share at 30 June 2009

REVIEW AND RESULTS OF OPERATIONS 

Cents

1.7

3.4

The following table presents sales revenue and profi t after tax. There were no non-recurring signifi cant items during the 2009 

or 2010 fi nancial years:

Sales revenue

Foreign exchange movement on hedges closed out during the period

Profi t after tax 

CONSOLIDATED

2010

$’000

45,339

5,181

50,520

11,336

2009

$’000

54,342

(3,024)

51,317

10,536

The Company reports net profi t after tax of $11,336,000 for the 2010 fi nancial year, which is within the range previously advised 

in its guidance, released to the market on 11 December 2009.

The Company’s reported sales revenue for the year was $45,339,000, which represents a 16.6% reduction over the previous 

corresponding period. The major cause of the reduction in sales revenue was the strengthening of the Australian dollar over 

the 2010 fi nancial year.  As part of the Company’s foreign currency hedging program, favourable hedge translation rates were 

achieved. The effect of these, whilst not included in the sales revenue number, a signifi cant positive impact on the net profi t and 

is shown separately within the statutory accounts.

In constant currency terms, revenue decreased by $2,900,000. The impact of a $3,900,000 revenue reduction from the conclusion 

of a previously disclosed data licence was offset by organic growth from Electronic Parts Catalogues, Superservice Menus® and 

the Company’s newest parts solution for the collision industry, Auto PartsBridge®.

During the year, the Company signed a new extended lease on its headquarters in Sydney. The new lease led to provisions 

of  approximately  $900,000  pre-tax  to  be  credited  to  the  profi t  and  loss  account  during  the  year.  The  Company  also  saw  an 

improvement in its debtor position and consequently reduced its provision for doubtful debts by $283,000, which had the impact 

of increasing its pre-tax profi t by the same amount. The net profi t result included a tax adjustment of $488,000, down from the 

previous corresponding period of $1,067,000. This had the effect of increasing the Company’s effective tax rate from 17.5% in 

2009 to 21.8% in 2010. The Company anticipates its 2011 effective tax rate to return closer to historical averages.

Cash fl ows from operations increased to $10,174,000, primarily due to the absence of an advanced royalty paid in 2009.

During the year, the Company repurchased 6,694,918 shares for $1,732,000 under its buy back program.

The Company is pleased to advise a fi nal dividend payment of 1.2 cents unfranked which, together with the interim dividend of 

1.2 cents and share buy back, refl ects a payout ratio of 80% of net profi t after tax reported for the full year. The record date 

infomedia.com.aU    23

Directors’ Report

REVIEW AND RESULTS OF OPERATIONS (CONTINUED)

to determine entitlements to the dividend distribution is 7 September 2010 and the date on which the dividend is payable is 

21 September 2010.

SIGNIFICANT CHANGES IN THE STATE OF AFFAIRS 

There has been no signifi cant change in the state of affairs of the Company since the last Directors’ Report.

SIGNIFICANT EVENTS AFTER THE BALANCE DATE 

The Chief Executive Offi cer notifi ed the Board that he will not be seeking to renew his service agreement when it expires on 

31 December 2010. Other than this, there has been no matter or circumstance that has arisen since the end of the fi nancial 

year that has signifi cantly affected the operations of the Company, the results of those operations, or the state of affairs of 

the Company.

LIKELY DEVELOPMENTS AND EXPECTED RESULTS 

In the year ahead, the Company expects to continue to release its Internet based products. The Company expects to continue 

increasing Superservice Menus revenue.

ENVIRONMENTAL REGULATION AND PERFORMANCE 

The Company is not subject to any particular or signifi cant environmental regulation under a law of the Commonwealth of 

Australia or of a State or Territory.

SHARE OPTIONS 

Unissued shares

At  the  date  of  this  report,  there  were  2,150,000  unissued  ordinary  shares  under  options.  Refer  to  Note  19  to  the  fi nancial 

statements for further details of the options outstanding.

Shares issued as a result of the exercise of options

There were no shares issued as a result of the exercise of options during the year. Since the end of the fi nancial year, there 

have been no options exercised.

INDEMNIFICATION AND INSURANCE OF DIRECTORS AND OFFICERS 

During the year, the Company paid a premium in relation to insuring Directors and other offi cers against liability incurred in 

their capacity as a Director or offi cer of the Company. The insurance contract specifi cally prohibits the disclosure of the nature 

of the policy and amount of premium paid.

REMUNERATION REPORT – AUDITED

This  remuneration  report  outlines  the  Director  and  executive  remuneration  arrangements  of  the  Company  and  the  Group 

in accordance with the requirements of the Corporations Act 2001 and its regulations. For the purposes of this report, key 

management  personnel  (KMP)  of  the  Group  are  defi ned  as  those  persons  having  authority  and  responsibility  for  planning, 

directing  and  controlling  the  major  activities  of  the  Company  and  the  Group,  directly  or  indirectly,  including  any  Director 

(whether executive or otherwise) of the parent company.

24   infomedia.com.au

Directors’ Report

REMUNERATION REPORT – AUDITED (CONTINUED)

Details of Key Management Personnel

(i) Directors

Richard Graham 

Non-executive Chairman

Gary Martin 

Chief Executive Offi cer

Myer Herszberg 

Non-executive Director

Frances Hernon 

Non-executive Director

Andrew Moffat 

Non-executive Director

(ii) Executives

Jonathan Pollard 

Chief Financial Offi cer

Michael Bodner* 

Chief Information Offi cer

Nick Georges 

Company Secretary and Legal Counsel

Andrew Pattinson 

Director of Operations and Global Solutions

Michael Roach 

Director of Sales and General Manager Asia Pacifi c

*Resigned 31 May 2010.

Compensation philosophy 

The performance of the Company depends upon the quality of its Directors and executives. To prosper, the Company must 

attract, motivate and retain highly skilled Directors and executives. To this end, the Company embodies the following principles 

in its compensation framework:

•   provide competitive rewards to attract high calibre executives;

•   link executive rewards to shareholder value; and

•   establish appropriate performance hurdles in relation to variable executive compensation.

Remuneration decisions

Ms Hernon, in her capacity as lead director for all matters that fell within the former Remuneration and Nomination Committee 

of the Board of Directors, is responsible for recommending to the Board the Company’s remuneration and compensation policy 

arrangements for all Key Management Personnel. Ms Hernon, together with the non-executive members of the Board, asseses 

the appropriateness of the nature and amount of these emoluments on a periodic basis by reference to relevant employment 

market conditions, with the overall objective of ensuring maximum stakeholder benefi t from the retention of a high quality 

Board and executive team. 

Compensation structure

In accordance with best practice corporate governance recommendations, the structure of non-executive Director and Senior 

Executive compensation is separate and distinct.

infomedia.com.aU    25

Directors’ Report

REMUNERATION REPORT – AUDITED (CONTINUED)

Non-executive Director compensation 

Objective

The Board seeks to set aggregate compensation at a level which provides the Company with the ability to attract and retain 

Directors of appropriate calibre, whilst incurring a cost which is acceptable to shareholders.

Structure

The  Constitution  and  the  ASX  (Australian  Securities  Exchange)  Listing  Rules  specify  that  the  aggregate  compensation  of 

non-executive Directors shall be determined from time to time by a general meeting. An amount not exceeding the amount 

determined is then available between the Directors as appropriate (for the year ended 30 June 2010, non-executive Directors’ 

compensation  totalled  $309,341  (2009:  $309,341).  The  latest  determination  was  at  the  Annual  General  Meeting  held  on 

30 October 2002, when shareholders approved a maximum aggregate compensation of $450,000 per year.

The Board has historically considered the advice from external consultants as well as the fees paid to non-executive Directors 

of comparable companies when undertaking a review process.

Senior executive and executive Director compensation 

Objective

The  Company  aims  to  reward  executives  with  a  level  and  mix  of  compensation  commensurate  with  their  position  and 

responsibilities within the Company and so as to:

•   reward executives for Company and individual performance against targets set by reference to appropriate benchmarks;

•   align the interests of executives with those of shareholders;

•   link reward with the strategic goals and performance of the Company; and

•   ensure total compensation is competitive by market standards.

Structure

In determining the level and make-up of executive compensation, the Remuneration Committee engages an external consultant 

from time to time to provide independent advice in the form of a written report detailing market levels of compensation for 

comparable executive roles.

Compensation consists of the following key elements:

•   fi xed compensation;

•   variable compensation – Short Term Incentive (STI); and

•   variable compensation – Long Term Incentive (LTI).

The  actual  proportion  of  fi xed  compensation  and  variable  compensation  (potential  short  term  and  long  term  incentives)  is 

established for Key Management Personnel (excluding the CEO and non-executive Directors) by the CEO in conjunction with the 

lead director (Ms Hernon) for all remuneration matters, and in the case of the CEO, by the Chairman of the Board in conjunction 

with Ms Hernon. Other executive salaries are determined by the CEO with reference to market conditions. 

26   infomedia.com.au

Directors’ Report

REMUNERATION REPORT – AUDITED (CONTINUED)

Fixed compensation

Objective

The level of fi xed compensation is set so as to provide a base level of compensation which is both appropriate to the position 
and competitive in the market. Fixed compensation is reviewed periodically by the CEO in conjunction with Ms Hernon for the 
Key Management Personnel (excluding the CEO and non-executive Directors), and in the case of the CEO, by the Chairman of 
the Board in conjunction with Ms Hernon. All other executive positions are reviewed periodically by the CEO. As noted on the 
previous page, Ms Hernon has access to external advice independent of management.

Structure

Executives are given the opportunity to receive their fi xed (primary) compensation in a variety of forms including cash or other 
designated employee expenditure such as motor vehicles. It is intended that the manner of payment chosen will be optimal for 

the recipient without creating undue cost for the Company.

Variable compensation – Short Term Incentive (STI) 

Objective

The objective of short term compensation is to link the achievement of both individual performance and Company performance 

with the compensation received by the executive.

Structure

The structure of short term compensation is a cash bonus dependent upon a combination of individual performance objectives 
and Company objectives being met. This refl ects the Company-wide practice of “Performance Planning and Review” (PPR) 
procedures.  Individual  performance  objectives  centre  on  key  focus  areas.  Company  objectives  include  achieving  budgetary 
targets that are set at the commencement of the fi nancial year (adjusted where necessary for currency fl uctuations). 

These performance conditions were chosen, in the case of individual performance objectives, to promote and maintain the 
individual’s focus on their own contribution to the Company’s strategic objectives through individual achievement in key result 
areas (KRAs) which include, for example, “leadership”, “decision making”, “results” and “risk management”. In the case of 
Company objectives, budgetary performance conditions were chosen to promote and maintain a collaborative, Company-wide 
focus on the achievement of those targets.

In assessing whether an individual performance condition has been satisfi ed, pre-agreed Key Performance Indicators (KPIs) 
are used. In assessing whether Company objectives have been satisfi ed, Board level pre-determined budgetary targets are 

used. These methods have been chosen to create clear and measurable performance targets.

Variable compensation – Long Term Incentive (LTI) 

Objective

The objective of the LTI plan is to reward executives in a manner which aligns this element of compensation with the creation of 
shareholder wealth. Hence, LTI grants are made to executives who are able to infl uence the generation of shareholder wealth 

and thus have a direct impact on the Company’s performance against the relevant long term performance hurdle.

Structure

The structure of long term compensation is in the form of share options pursuant to the employee option and employee share 
plans. Performance hurdles have been introduced for all share options issued after 31 December 2004 and are determined upon 
grant of those share options. These hurdles typically relate to the Company’s share price reaching or exceeding a particular 
level. These methods were chosen to create clear and measurable performance expectations. 

infomedia.com.aU    27

Directors’ Report

REMUNERATION REPORT – AUDITED (CONTINUED)

Key Management Personnel and the fi ve highest remunerated specifi ed executives for the year ended 30 June 2010 and 

30 June 2009

Short term

Post-
employment

Share based 
payments

Long service 
leave

Termination 
payments

Total

Percentage 
performance 
related

2010 fi nancial year:

Salary 
and fees

Bonus

Non-
monetary 
benefi ts

Superannuation

Options

$

$

$

$

$

$

$

$

10,350

-

-

27,000

14,976

5,000

Directors:

Richard Graham

115,000

-

Gary Martin

300,000

60,000

Myer Herszberg

Frances Hernon

Andrew Moffat

Executives:

56,300

56,250

56,250

-

-

-

Andrew Pattinson

280,000

36,800

-

-

-

-

-

-

5,067

5,062

5,062

25,200

Michael Bodner*

240,038

-

13,840

-

Michael Roach

200,000

32,000

Nick Georges

190,000

29,975

Jonathan Pollard

180,000

21,600

-

-

-

18,000

17,100

16,200

1,673,838

180,375

13,840

129,041

2009 fi nancial year:

Directors:

Richard Graham

115,000

-

Gary Martin

300,000

105,000

Myer Herszberg

Frances Hernon

Andrew Moffat

Executives:

56,300

56,250

56,250

-

-

-

-

-

-

-

-

10,350

27,000

5,067

5,062

5,062

Andrew Pattinson

288,952

49,377

65,578

26,006

Michael Bodner

304,169

66,928

16,031

-

Michael Roach

190,000

36,000

Nick Georges

190,000

29,125

Jonathan Pollard

172,784

43,512

-

-

-

17,100

17,100

15,504

-

-

-

-

-

-

130,930

-

-

-

125,350

406,976

61,367

61,312

61,312

350,296

393,578

256,819

243,986

225,042

130,930

2,186,038

125,350

471,524

61,367

61,312

61,312

436,540

406,744

249,793

248,026

240,230

-

-

-

3,629

8,770

3,486

3,744

5,442

40,047

-

-

-

4,667

-

3,333

3,167

1,800

17,967

-

-

34,524

5,000

-

-

-

1,960

19,616

3,360

8,634

6,930

-

-

-

4,667

-

3,333

3,167

1,500

1,729,705

329,942

81,609

128,251

75,024

17,667

2,362,198

*Resigned 31 May 2010.

28   infomedia.com.au

%

-

15

-

-

-

10

-

12

12

10

-

22

-

-

-

11

16

14

12

18

Directors’ Report

REMUNERATION REPORT – AUDITED (CONTINUED)

Contract for services 

The table and notes below summarise current executive employment contracts with the Company as at the date of this report:

Commencement date 
per latest contract

Gary Martin**

Nick Georges

1 January 2008

1 January 2008

Jonathan Pollard

1 October 2008

Michael Roach

1 January 2009

Andrew Pattinson

1 February 2009

Duration

Notice period – Company

Notice period – executive

3 years

3 years

3 years

3 years

3 years

 6 months*

 6 months*

3 months

3 months

3 months

6 months

6 months

3 months

3 months

3 months

The Company may terminate each of the contracts at any time without notice if serious misconduct has occurred. Options that 

have not yet vested upon termination will be forfeited. 

* In the event of redundancy, in addition to six months’ notice, the Company will provide the individual with a severance payment 

equivalent to three weeks’ base salary for each completed year of continuous service with the Company provided, however, 

that the minimum severance payment will be 26 weeks’ base salary and the maximum severance payment will not exceed 52 

weeks’ base salary. 

** As per the ASX announcement on 5 July 2010, Gary Martin notifi ed the Board that he will not be seeking to renew his service 

agreement when it expires on 31 December 2010.

Shares issued on exercise of compensation options (consolidated) 

No options were exercised during the year.

Compensation options: Granted during the year ended 30 June 2010

No options were granted during the year.

Compensation options: Vested during the year ended 30 June 2010

Terms and conditions for each grant

Vested

Options issued 
number

Grant date

Fair value per option 
at grant date ($)

Exercise price 
per option ($)

Expiry date

Number

%

Directors

Gary Martin

Executives

1,000,000

1/1/2008

0.078

Nick Georges

Jonathan Pollard

Michael Roach

250,000

250,000

250,000

Andrew Pattinson

250,000

Total

2,000,000

1/1/2008

1/10/2008

1/1/2009

1/2/2009

0.078

0.061

0.032

0.031

0.53

0.53

0.37

0.29

0.29

5/2/2011

666,666

66.6%

5/2/2011

166,666

66.6%

31/10/2011

83,333

33.3%

5/1/2012

83,333

33.3%

5/2/2012

83,333

33.3%

1,083,331

54.2%

infomedia.com.aU    29

Directors’ Report

REMUNERATION REPORT – AUDITED (CONTINUED)

Compensation options: Granted and vested during the year ended 30 June 2009

Terms and conditions for each Grant

Vested

Options issued 
number

Grant date

Fair value per option 
at grant date ($)

Exercise price 
per option ($)

Expiry date

Number

%

Directors

Gary Martin

1,000,000

1/1/2008

0.078

0.53

5/2/2011

333,333

33.3%

Executives

Michael Bodner*

500,000

1/5/2008

Nick Georges

250,000

1/1/2008

Jonathan Pollard

250,000

1/10/2008

Michael Roach

250,000

Andrew Pattinson

250,000

Total

2,500,000

1/1/2009

1/2/2009

*Options expired on resignation 31 May 2010.

DIRECTORS’ MEETINGS

0.071

0.078

0.061

0.032

0.031

0.42

0.53

0.37

0.29

0.29

13/4/2011

166,666

33.3%

5/2/2011

83,333

33.3%

31/10/2011

5/1/2012

5/2/2012

-

-

-

-

-

-

583,332

23.3%

The number of meetings of Directors (including meetings of committees of Directors) held during the year and the number of 

meetings attended by each Director were as follows:

Directors’ Meetings

Audit, Risk and Governance

Committee Meetings

8

8

8

6

7

8

3

-

-

3

3

3

Number of meetings held:

Number of meetings attended:

Richard Graham

Gary Martin 

Myer Herszberg

Frances Hernon

Andrew Moffat

ROUNDING

The amounts contained in this report and in the fi nancial report have been rounded to the nearest $1,000 (where rounding is 

applicable) under the option available to the Company under ASIC (Australian Securities and Investment Commission) Class 

Order 98/0100. The Company is an entity to which the Class Order applies.

30   infomedia.com.au

Directors’ Report

AUDITOR INDEPENDENCE AND NON-AUDIT SERVICES

The Directors received an auditor’s independence declaration from the auditor of the Company (refer to page 32).

NON-AUDIT SERVICES

Ernst & Young provided corporate advisory consulting services totaling $47,825 during the fi nancial year ended 30 June 2010. 

The Directors are satisfi ed that the provision of non-audit services is compatible with the general standard of independence 

for auditors imposed by the Corporations Act 2001. The nature and scope of the non-audit service provided means that auditor 

independence was not compromised.

Signed in accordance with a resolution of the Directors.

Richard David Graham 

Chairman

Sydney, 24 August 2010

infomedia.com.aU    31

 
Auditor’s Independence Declaration to the Directors of Infomedia Ltd 

In relation to our audit of the financial report of Infomedia Ltd for the financial year ended 30 June 2010, 
to the best of my knowledge and belief, there have been no contraventions of the auditor independence 
requirements of the Corporations Act 2001 or any applicable code of professional conduct. 

Ernst & Young 

J K Haydon 
Partner 
24 August 2010 

32   infomedia.com.au

14 

Liability limited by a scheme approved 
under Professional Standards Legislation 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of 
Comprehensive Income

YEAR ENDED 30 June 2010

Notes

CONSOLIDATED

Sales revenue

Foreign exchange movement on hedges closed out during the period

Cost of sales

Gross profi t

Finance revenue

Employee benefi ts expense

Depreciation and amortisation

Finance costs

Operating lease rental

Other income/(expenses)

Profi t before income tax 

Income tax expense

Profi t after income tax 

Other comprehensive income

Foreign currency translation differences for foreign operations

Effective cash fl ow hedges movement recognised in equity

Ineffective cash fl ow hedges gain/(loss) recognised in the profi t and loss

Other comprehensive income/(expense) for the period, net of tax

Total comprehensive income for the period

Basic earnings per share (cents per share)

Diluted earnings per share (cents per share)

Dividends per share – ordinary (cents per share)

2010

$’000

45,339

5,181

50,520

  3(i)

(21,904)

28,616

103

(10,705)

(3,745)

(36)

(1,167)

1,431

14,497

(3,161)

11,336

(290)

(857)

-

(1,147)

10,189

3.66

3.66

2.40

3(ii)

3(iii)

4

5

5

6

2009

$’000

54,341

(3,024)

51,317

(22,107)

29,210

419

(9,306)

(3,442)

(61)

(1,373)

(2,674)

12,773

(2,237)

10,536

192

2,351

-

2,543

13,079

3.32

3.32

2.80

infomedia.com.aU    33

Balance Sheet

At 30 June 2010

Notes

CONSOLIDATED

17(b)

7

8

26

9

10

12

13

14

15

4

16

16

2010

$’000

5,789

4,160

56

2,507

3,028

-

2009

$’000

8,005

4,396

54

1,983

4,252

386

15,540

19,076

1,305

751

28,696

30,752

46,292

3,738

2,000

626

481

6,845

306

5,400

5,706

12,551

33,741

11,131

3,161

19,449

33,741

1,837

1,720

24,976

28,533

47,609

3,605

2,400

-

458

6,463

1,108

4,534

5,642

12,105

35,504

12,863

4,265

18,376

35,504

CURRENT ASSETS

Cash and cash equivalents

Trade and other receivables 

Inventories

Prepayments

Derivatives

Income tax receivable

TOTAL CURRENT ASSETS

NON-CURRENT ASSETS

Property, plant and equipment

Prepayments

Intangible assets and goodwill

TOTAL NON-CURRENT ASSETS

TOTAL ASSETS

CURRENT LIABILITIES

Trade and other payables 

Provisions

Income tax payable

Deferred revenue 

TOTAL CURRENT LIABILITIES

NON-CURRENT LIABILITIES

Provisions

Deferred tax liabilities

TOTAL NON-CURRENT LIABILITIES

TOTAL LIABILITIES

NET ASSETS

EQUITY 

Contributed equity

Reserves

Retained profi ts

TOTAL EQUITY

34   infomedia.com.au

Cash Flow Statement

YEAR ENDED 30 June 2010

Notes

CONSOLIDATED

CASH FLOWS FROM OPERATING ACTIVITIES

Receipts from customers

Payments to suppliers and employees

Interest received

Income tax paid

2010

$’000

51,294

(40,348)

103

(875)

NET CASH FLOWS FROM OPERATING ACTIVITIES

17 (a)

10,174

CASH FLOWS FROM INVESTING ACTIVITIES

Acquisition of property, plant and equipment

Purchase of intellectual property

NET CASH FLOWS USED IN INVESTING ACTIVITIES

CASH FLOWS FROM FINANCING ACTIVITIES

Share buy back payment

Dividends paid on ordinary shares

NET CASH FLOWS USED IN FINANCING ACTIVITIES

10

   16

6

(395)

-

(395)

(1,732)

(10,263)

(11,995)

2009

$’000

52,073

(45,016)

419

(2,272)

5,204

(801)

(441)

(1,242)

(3,505)

(6,699)

(10,204)

NET (DECREASE) IN CASH HELD

(2,216)

(6,242)

Add opening cash brought forward

CLOSING CASH CARRIED FORWARD

17 (b)

8,005

5,789

14,247

8,005

infomedia.com.aU    35

Statement of
Changes in Equity

YEAR ENDED 30 June 2010

CONSOLIDATED

Contributed 
equity

Retained 
earnings

Employee 
equity benefi ts 
reserve

Cash fl ow 
hedge reserve

Foreign currency 
translation 
reserve

$’000

12,863

-

-

-

-

(1,732)

$’000

18,376

11,336

-

11,336

-

-

-

(10,263)

$’000

1,152

-

-

-

43

-

-

$’000

2,976

-

(857)

(857)

-

-

-

$’000

137

-

(290)

(290)

-

-

-

Total

$’000

35,504

11,336

(1,147)

10,189

43

(1,732)

(10,263)

11,131

19,449

1,195

2,119

(153)

33,741

At 1 July 2009

Profi t for the period

Other comprehensive income

Total comprehensive income for the year

Share based payments

Share buy back

Equity dividends

At 30 June 2010

YEAR ENDED 30 June 2009

CONSOLIDATED

Contributed 
equity

Retained 
earnings

Employee 
equity benefi ts 
reserve

Cash fl ow 
hedge reserve

Foreign currency 
translation 
reserve

At 1 July 2008

Profi t for the period

Other comprehensive income

$’000

16,368

-

-

$’000

14,539

10,536

-

Total comprehensive income for the year

16,368

10,536

Share based payments

Share buy back

Equity dividends

At 30 June 2009

-

(3,505)

-

12,863

-

-

(6,699)

18,376

$’000

1,058

-

-

-

94

-

-

$’000

$’000

625

-

2,351

2,351

-

-

-

(55)

-

192

192

-

-

-

1,152

2,976

137

 Total

$’000

32,535

10,536

2,543

13,079

94

(3,505)

(6,699)

35,504

36   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

1. CORPORATE INFORMATION

The fi nancial report of Infomedia Ltd for the year ended 30 June 2010 was authorised for issue in accordance with a resolution 

of the Directors on 24 August 2010.

Infomedia Ltd is a company limited by shares incorporated and domiciled in Australia whose shares are publicly traded on the 

Australian Securities Exchange.

The nature of the operations and principal activities of the Company are described in the Directors’ Report.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

(a) Basis of preparation

The fi nancial report is a general-purpose fi nancial report, which has been prepared in accordance with the requirements of the 

Corporations Act 2001 and Australian Accounting Standards. The fi nancial report has also been prepared on a historical cost 

basis, except for derivative fi nancial instruments which have been measured at fair value.

(b) Statement of compliance

This fi nancial report complies with Australian Accounting Standards as issued by the Australian Accounting Standards Board.  

This fi nancial report also complies with the International Financial Reporting Standards (IFRS) as issued by the International 

Accounting Standards Board.

As a result of the Corporate Reporting Reform Act 2010, effective for 30 June 2010 year-end fi nancial reporting, the Company is 

relieved of the requirement to present fi nancial statements for both the parent entity and the consolidated entity.  A summary 

of the parent entity fi nancial information has been disclosed in Note 28 to the fi nancial statements.

The accounting policies adopted are consistent with those of the previous fi nancial year except as follows:

The  group  has  adopted  the  following  new  and  amended  Australia  Accounting  Standards  and  AASB  Interpretations  as  of 

1 January 2010:

•  AASB 7 Financial Instruments: Disclosures effective 1 January 2009;

•  AASB 8 Operating Segments effective 1 January 2009; and

•  AASB 101 Presentation of Financial Statements (revised 2007) effective 1 January 2009.

Other new/revised standards and interpretations applicable for the year commencing 1 July 2009 have been reviewed and it has 

been determined that those new/revised standards and interpretations do not have a material effect on the measurement and 

recording of items in the balance sheet and the statement of comprehensive income.

Certain Australian Accounting Standards and interpretations have recently been issued or amended but are not yet effective 

and have not been adopted by Infomedia Ltd for the current reporting period. The Directors have not yet assessed the impact 

of these new or amended standards (to the extent relevant to Infomedia Ltd) and interpretations.

(c)  Basis of consolidation

The consolidated fi nancial statements comprise the fi nancial statements of Infomedia Ltd and its subsidiaries (“the Company”). 

The fi nancial statements of subsidiaries are prepared for the same reporting period as those of the parent company, using 

infomedia.com.aU    37

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

consistent  accounting  policies.  Adjustments  are  made  to  bring  into  line  any  dissimilar  accounting  policies  that  may  exist. 

All  intercompany  balances  and  transactions,  including  unrealised  profi ts  arising  from  intra-group  transactions,  have  been 

eliminated in full. Unrealised losses are eliminated unless costs cannot be recovered. Subsidiaries are consolidated from the 

date on which control is transferred to the Company and cease to be consolidated from the date on which control is transferred 

out of the Company. Where there is loss of control of a subsidiary, the consolidated fi nancial statements include the results for 

the part of the reporting period during which Infomedia Ltd has control.

(d)  Signifi cant accounting judgments, estimates and assumptions

Signifi cant accounting estimates and assumptions

The carrying amounts of certain assets and liabilities are often determined based on estimates and assumptions of future 

events.  The  key  estimates  and  assumptions  that  have  a  signifi cant  risk  of  causing  a  material  adjustment  to  the  carrying 

amounts of certain assets and liabilities within the next annual reporting period are:

• 

Impairment of goodwill

The  Company  determines  whether  goodwill  is  impaired  at  least  on  an  annual  basis.  This  requires  an  estimation  of  the 

recoverable amount of the cash-generating units to which the goodwill and intangibles with indefi nite useful lives are allocated. 

The  assumptions  used  in  this  estimation  of  recoverable  amount  and  the  carrying  amount  of  goodwill  and  intangibles  with 

indefi nite useful lives are discussed in Note 10.

•  Share based payment transactions

The  Company  measures  the  cost  of  equity-settled  transactions  with  employees  by  reference  to  the  fair  value  of  the  equity 

instruments at the date at which they are granted. The fair value is determined by an external valuer using a binomial model, 

using the assumptions detailed in Note 19.

•  Research and development

Development costs are only capitalised by the Company when it can be demonstrated that the technical feasibility of completing 

the intangible asset is valid so that the asset will be available for use or sale.

Translation of foreign currency transactions

Transactions in foreign currencies of the Company are converted to local currency at the rate of exchange ruling at the date of 

the transaction.

Amounts payable to and by the Company that are outstanding at the balance date and are denominated in foreign currencies 

have been converted to local currency using rates of exchange ruling at the end of the reporting period.

All currency exchange differences in the consolidated fi nancial report are taken to the statement of comprehensive income.

Translation of fi nancial reports of overseas operations

Both the functional and the presentation currency of Infomedia Ltd and its Australian subsidiaries is Australian dollars (A$).

Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate 

as at the date of the initial transaction.

38   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

The functional currencies of the overseas subsidiaries are as follows: 

IFM Europe Ltd                   Euros

IFM Germany GmbH          Euros

IFM North America Inc  United States dollars (USD)

As at the reporting date, the assets and liabilities of these overseas subsidiaries are translated into the presentation currency 

of Infomedia Ltd at the rate of exchange ruling at the balance sheet date and the income statements are translated at the 

weighted average exchange rates for the period.

The exchange differences arising on the retranslation are taken directly to a separate component of equity.

(e)  Cash and cash equivalents

Cash on hand and in banks and short term deposits are stated at nominal values.

For the purposes of the cash fl ow statement, cash includes cash on hand and in banks, and money market investments readily 

convertible to cash within three months, net of outstanding bank overdrafts.

(f)  Trade and other receivables

Trade  receivables,  which  generally  have  30-60  day  terms,  are  recognised  and  carried  at  original  invoice  amount  less  an 

allowance for any uncollectible amounts.

An allowance for doubtful debts is made when there is objective evidence that the Company will not be able to collect the debts. 

Bad debts are written off when identifi ed.

(g)  Investments and other fi nancial assets

Financial  assets  in  the  scope  of  AASB 139 Financial Instruments: Recognition and Measurement  are  classifi ed  as  either 

fi nancial assets at fair value through profi t or loss, loans and receivables, held-to-maturity investments, or available-for-sale 

investments, as appropriate. For the Company, the relevant categories are listed below:

Loans and receivables

Loans and receivables are non-derivative fi nancial assets with fi xed or determinable payments that are not quoted in an active 

market. Such assets are carried at amortised cost using the effective interest method. Gains and losses are recognised in profi t 

or loss when the loans and receivables are derecognised or impaired, as well as through the amortisation process.

Investments in subsidiaries

Investments in subsidiaries are recorded at cost.

(h)  Inventories

Inventories are valued at the lower of cost and net realisable value.

Costs incurred in bringing each product to its present location and condition are accounted for as follows:

•  Raw materials – purchase cost on a fi rst-in-fi rst-out basis.     

infomedia.com.aU    39

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(i)  Goodwill

Goodwill acquired in a business combination is initially measured at cost, being the excess of the cost of the business combination 

over the Company’s interest in the net fair value of the acquiree’s identifi able assets, liabilities and contingent liabilities.

Following initial recognition, goodwill is measured at cost less any accumulated impairment losses.

Goodwill  is  reviewed  for  impairment  annually,  or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  the 

carrying value may be impaired.

For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated 

to each of the Company’s cash-generating units, or groups of cash-generating units, that are expected to benefi t from the 

synergies of the combination, irrespective of whether other assets or liabilities of the Company are assigned to those units or 

groups of units.

Each unit or group of units to which the goodwill is so allocated:

•   represents the lowest level within the Company at which the goodwill is monitored for internal management purposes; and

•   is  not  larger  than  a  segment  based  on  either  the  Company’s  primary  or  the  Company’s  secondary  reporting  format 

determined in accordance with AASB 114 Segment Reporting.

Impairment is determined by assessing the recoverable amount of the cash-generating unit (group of cash-generating units), 

to which the goodwill relates. When the recoverable amount of the cash-generating unit (group of cash-generating units) is 

less than the carrying amount, an impairment loss is recognised. When goodwill forms part of a cash-generating unit (group 

of cash-generating units) and an operation within that unit is disposed of, the goodwill associated with the operation disposed 

of is included in the carrying amount of the operation when determining the gain or loss on disposal of the operation. Goodwill 

disposed  of  in  this  manner  is  measured  based  on  the  relative  values  of  the  operation  disposed  of  and  the  portion  of  the 

cash-generating unit retained.

Impairment losses recognised for goodwill are not subsequently reversed.

(j) Intangible assets

Intangible assets acquired separately or in a business combination are initially measured at cost. The cost of an intangible 

asset acquired in a business combination is its fair value as at the date of acquisition. Following initial recognition, intangible 

assets are carried at cost less any accumulated amortisation and any accumulated impairment losses. Internally generated 

intangible assets, excluding capitalised development costs, are not capitalised and expenditure is charged against profi ts in the 

year in which the expenditure is incurred.

Research  costs  are  expensed  as  incurred.  Development  costs  are  capitalised  and  an  intangible  asset  for  development 

expenditure on an internal project is recognised only when the Company can demonstrate the technical feasibility of completing 

the intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell the asset, 

how the asset will generate future economic benefi ts, the availability of resources to complete the development and the ability 

to measure reliably the expenditure attributable to the intangible asset during its development. Following the initial recognition 

of  the  development  expenditure,  the  cost  model  is  applied,  requiring  the  asset  to  be  carried  at  cost  less  any  accumulated 

40   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

amortisation and accumulated impairment losses. Any expenditure so capitalised is amortised over the period of expected 

benefi ts from the related project commencing from the commercial release of the project.

The carrying value of an intangible asset arising from development expenditure is tested for impairment annually when the 

asset is not yet available for use or more frequently when an indication of impairment arises during the reporting period.

Gains or losses arising from derecognition of an intangible asset are measured as the difference between the net disposal 

proceeds and the carrying amount of the asset and are recognised in profi t or loss when the asset is derecognised.

The useful lives of intangible assets are assessed to be either fi nite or indefi nite. Intangible assets with fi nite lives are amortised 

over the useful life and assessed for impairment whenever there is an indication that the intangible asset may be impaired. The 

amortisation period and the amortisation method for an intangible asset with a fi nite useful life are reviewed at least at each 

fi nancial year end. Changes in the expected useful life or the expected pattern of consumption of future economic benefi ts 

embodied in the asset are accounted for by changing the amortisation period or method, as appropriate, which is a change 

in accounting estimate. The amortisation expense on intangible assets with fi nite lives is recognised in profi t or loss in the 

expense category consistent with the function of the intangible asset.

Intangible assets with indefi nite useful lives are tested for impairment annually either individually or at the cash-generating 

unit level. Such intangibles are not amortised. The useful life of an intangible asset with an indefi nite life is reviewed each 

reporting period to determine whether indefi nite life assessment continues to be supportable. If not, the change in the useful 

life assessment from indefi nite to fi nite is accounted for as a change in an accounting estimate and is thus accounted for on a 

prospective basis.

(k) Impairment of assets

The  Company  assesses  at  each  reporting  date  whether  there  is  an  indication  that  an  asset  may  be  impaired.  If  any  such 

indication exists, or when annual impairment testing for an asset is required, the Company makes an estimate of the asset’s 

recoverable amount. An asset’s recoverable amount is the higher of its fair value less costs to sell and its value in use and is 

determined for an individual asset, unless the asset does not generate cash infl ows that are largely independent of those from 

other assets or groups of assets and the asset’s value in use cannot be estimated to be close to its fair value. In such cases, the 

asset is tested for impairment as part of the cash-generating unit to which it belongs. When the carrying amount of an asset or 

cash-generating unit exceeds its recoverable amount, the asset or cash-generating unit is considered impaired and is written 

down to its recoverable amount.

In assessing value in use, the estimated future cash fl ows are discounted to their present value using a pre-tax discount rate 

that refl ects current market assessments of the time value of money and the risks specifi c to the asset. Impairment losses 

relating to continuing operations are recognised in those expense categories consistent with the function of the impaired asset 

unless the asset is carried at revalued amount (in which case the impairment loss is treated as a revaluation decrease).

An assessment is also made at each reporting date as to whether there is any indication that previously recognised impairment 

losses may no longer exist or may have decreased. If such indication exists, the recoverable amount is estimated. A previously 

recognised impairment loss is reversed (with the exception of goodwill) only if there has been a change in the estimates used 

to determine the asset’s recoverable amount since the last impairment loss was recognised. If that is the case, the carrying 

amount of the asset is increased to its recoverable amount. That increased amount cannot exceed the carrying amount that 

infomedia.com.aU    41

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

would have been determined, net of depreciation, had no impairment loss been recognised for the asset in prior years. Such 

reversal is recognised in profi t or loss unless the asset is carried at revalued amount (in which case the reversal is treated as a 

revaluation increase). After such a reversal, the depreciation charge is adjusted in future periods to allocate the asset’s revised 

carrying amount, less any residual value, on a systematic basis over its remaining useful life.

(l)   Property, plant and equipment

Property, plant and equipment is stated at cost less accumulated depreciation and any accumulated impairment losses. 

Land and buildings are measured at cost less accumulated depreciation on buildings and less any impairment losses recognised.

Depreciation is calculated on a straight-line basis over the estimated useful life of the assets as follows:

Major depreciation periods are: 

Leasehold improvements: 

5 to 20 years 

5 to 20 years 

Other plant and equipment: 

3 to 15 years 

3 to 15 years 

2010 

2009 

The assets’ residual values, useful lives and amortisation methods are reviewed, and adjusted if appropriate, at each fi nancial 

year end.

(i) Derecognition and disposal

An  item  of  property,  plant  and  equipment  is  derecognised  upon  disposal  or  when  no  further  future  economic  benefi ts  are 

expected from its use or disposal.

Any gain or loss arising on derecognition of the asset (calculated as the difference between the net disposal proceeds and the 

carrying amount of the asset) is included in profi t or loss in the year in which the asset is derecognised.

(m)  Leases

Operating lease payments are recognised as an expense in the statement of comprehensive income on a straight-line basis 

over the lease term. Lease incentives are recognised in the statement of comprehensive income as an integral part of the total 

lease expense.

(n)  Trade and other payables

Trade payables and other payables are carried at amortised cost and represent liabilities for goods and services provided to the 

Company prior to the end of the fi nancial year that are unpaid and arise when the Company becomes obliged to make future 

payments in respect of the purchase of these goods and services.

(o)   Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it 

is probable that an outfl ow of resources embodying economic benefi ts will be required to settle the obligation and a reliable 

estimate can be made of the amount of the obligation.

Where  the  Company  expects  some  or  all  of  a  provision  to  be  reimbursed,  for  example  under  an  insurance  contract,  the 

reimbursement is recognised as a separate asset, but only when the reimbursement is virtually certain. The expense relating 

to any provision is presented in the statement of comprehensive income net of any reimbursement.

42   infomedia.com.au

 
 
Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

If the effect of the time value of money is material, provisions are determined by discounting the expected future cash fl ows at 

a pre-tax rate that refl ects current market assessments of the time value of money and, where appropriate, the risks specifi c 

to the liability.

Where discounting is used, the increase in the provision due to the passage of time is recognised as a borrowing cost.

(p)   Deferred revenue

Certain contracts allow annual subscriptions to be invoiced in advance. The components of revenue relating to the subscription 

period beyond balance date are recorded as a liability.  

(q)  Contributed equity

Ordinary shares are classifi ed as equity. Incremental costs directly attributable to the issue of new shares or options are shown 

in equity as a deduction, net of tax, from the proceeds.

(r)  Revenue recognition

Revenue is recognised to the extent that it is probable that the economic benefi ts will fl ow to the entity and the revenue can be 

reliably measured. The following specifi c recognition criteria must also be met before revenue is recognised:

Subscriptions

Subscription  revenue  is  recognised  when  the  copyright  article  has  passed  to  the  buyer  with  related  support  revenue  being 

recognised over the service period. Where the copyright article and related support revenue are inseparable, then the revenue 

is recognised over the service period.

Interest

Control of a right to receive consideration for the provision of, or investment in, assets has been attained.

(s)   Cost of sales

Cost  of  sales  includes  the  direct  cost  of  raw  materials,  direct  salary  and  wages,  and  agency  costs  associated  with  the 

manufacture and distribution of the product.

(t)   Derivative fi nancial instruments and hedging

Derivatives are carried as assets when their fair value is positive and as liabilities when their fair value is negative. Derivative 

fi nancial instruments are measured at fair value.

Any gains or losses arising from changes in the fair value of derivatives, except for those that qualify as cash fl ow hedges, are 

taken directly to profi t or loss for the year.

The fair value of forward currency contracts is calculated by reference to current forward exchange rates for contracts with 

similar maturity profi les.

For the purpose of hedge accounting, hedges are classifi ed as cash fl ow hedges when they hedge the exposure to variability 

in  cash  fl ows  that  is  attributable  either  to  a  particular  risk  associated  with  a  recognised  asset  or  liability  or  to  a  forecast 

transaction. Infomedia Ltd currently has cash fl ow hedges attributable to future foreign currency sales.

infomedia.com.aU    43

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Cash fl ow hedges

Cash fl ow hedges are hedges of the Company’s exposure to variability in cash fl ows that is attributable to a particular risk 

associated with anticipated future sales that could affect profi t or loss. The effective portion of the gain or loss on the hedging 

instrument is recognised directly in equity, while the ineffective portion is recognised in profi t or loss.

Amounts taken to equity are transferred out of equity and included in the measurement of the hedged transaction when the 

forecast transaction occurs.

The  Company  tests  each  of  the  designated  cash  fl ow  hedges  for  effectiveness  on  a  monthly  basis  both  retrospectively  and 

prospectively using the “matched terms” principle.

At each balance date, hedge effectiveness is measured in the fi rst instance by determining whether there have been any 

changes to these “matched terms”. When there have been no changes to these “matched terms”, the hedge is considered 

to  be  highly  effective.  Where  there  has  been  a  change  to  these  terms,  effectiveness  is  measured  using  the  hypothetical 

derivative method.

The parent entity (Infomedia Ltd) sells software to its wholly owned subsidiaries (i.e. IFM North America Inc and IFM Europe 

Ltd). Sales to IFM North America Inc are denominated in USD. Sales to IFM Europe Ltd are denominated in Euros. Sales to 

these  wholly  owned  subsidiaries  (“distributors”)  are  immediately  on-sold  to  customers  in  the  same  currency.  There  is  no 

inventory held by the subsidiaries, with the exception of fulfi lling new fi rst-time through orders. First-time through orders will 

not be hedged. The Company hedges foreign exchange exposure on intra-Company sales as this exposure affects consolidated 

profi t when the sale is made to the external customer.

(u)  Income tax

Current  tax  assets  and  liabilities  for  the  current  and  prior  periods  are  measured  at  the  amount  expected  to  be  recovered 

from or paid to the taxation authorities. The tax rates and tax laws used to compute the amount are those that are enacted or 

substantively enacted by the balance sheet date.

Deferred income tax is provided on all temporary differences at the balance sheet date between the tax bases of assets and 

liabilities and their carrying amounts for fi nancial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences except:

•   when the deferred income tax liability arises from the initial recognition of goodwill or of an asset or liability in a transaction 

that is not a business combination and that, at the time of the transaction, affects neither the accounting profi t nor taxable 

profi t or loss; or

•   when  the  taxable  temporary  difference  is  associated  with  investments  in  subsidiaries,  associates  or  interests  in  joint 

ventures, and the timing of the reversal of the temporary difference can be controlled and it is probable that the temporary 

difference will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and 

unused tax losses, to the extent that it is probable that taxable profi t will be available against which the deductible temporary 

differences and the carry-forward of unused tax credits and unused tax losses can be utilised, except:

44   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

•   when the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an 

asset or liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the 

accounting profi t nor taxable profi t or loss; or

•   when  the  deductible  temporary  difference  is  associated  with  investments  in  subsidiaries,  associates  or  interests  in  joint 

ventures, in which case a deferred tax asset is only recognised to the extent that it is probable that the temporary difference will 

reverse in the foreseeable future and taxable profi t will be available against which the temporary difference can be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply to the year when the asset 

is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the 

balance sheet date.

Income taxes relating to items recognised directly in equity are recognised in equity and not in profi t or loss.

Deferred tax assets and deferred tax liabilities are offset only if a legally enforceable right exists to set off current tax assets against 

current tax liabilities and the deferred tax assets and liabilities relate to the same taxable entity and the same taxation authority.

The tax consolidated current tax liability and other deferred tax assets are required to be allocated to the members of the tax 

consolidated group in accordance with UIG 1052. The Company uses a group allocation method for this purpose where the allocated 

current tax payable, deferred tax assets and other tax credits for each member of the tax consolidated group are determined as if the 

Company is a stand-alone taxpayer but modifi ed as necessary to recognise membership of a tax consolidated group. Recognition of 

amounts allocated to members of the tax consolidated group has regard to the tax consolidated group’s future tax profi ts. 

(v)   Other taxes

Revenues, expenses and assets are recognised net of the amount of Goods and Services Tax (GST) except:

•   when the GST incurred on a purchase of goods and services is not recoverable from the taxation authority, in which case 

the GST is recognised as part of the cost of acquisition of the asset or as part of the expense item as applicable; and

•  

receivables and payables, which are stated with the amount of GST included.

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or payables in 

the balance sheet.

Cash fl ows are included in the cash fl ow statement on a gross basis and the GST component of cash fl ows arising from investing 

and fi nancing activities, which is recoverable from, or payable to, the taxation authority is classifi ed as operating cash fl ows.

Commitments and contingencies are disclosed net of the amount of GST recoverable from, or payable to, the taxation authority.

(w)   Employee leave benefi ts

(i)   Wages, salaries and annual leave

Liabilities for wages and salaries, including non-monetary benefi ts and annual leave expected to be settled within 12 months 

of the reporting date, are recognised in other payables in respect of employees’ services up to the reporting date. They are 

measured at the amounts expected to be paid when the liabilities are settled. Liabilities for non-accumulating sick leave are 

recognised when the leave is taken and are measured at the rates paid or payable.

infomedia.com.aU    45

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(ii)   Long service leave

The liability for long service leave is recognised in the provision for employee benefi ts and measured as the present value of 

expected future payments to be made in respect of services provided by employees up to the reporting date. Consideration is 

given to expected future wage and salary levels, experience of employee departures, and period of service. Expected future 

payments are discounted using market yields at the reporting date on national government bonds with terms to maturity and 

currencies that match, as closely as possible, the estimated future cash fl ows.

(iii)  Post-employment and termination benefi ts

A superannuation expense at 9% of salaries is recognised on a straight-line basis. Termination benefi ts are recognised at the 

point of being incurred where relevant.

(x)   Share based payment transactions

The Company provides benefi ts to employees in the form of share based payment transactions, whereby employees render 

services in exchange for shares or options over shares (“equity-settled transactions”).

There are currently two plans in place to provide these benefi ts:

(i)  

the Employee Share Plan (ESP); and

(ii)   the Employee Option Plan (EOP).

The cost of these equity-settled transactions with employees is measured by reference to the fair value at the date at which they 

are granted. The fair value is determined by an external valuer using a binomial model.

In valuing equity-settled transactions, no account is taken of any performance conditions, other than conditions linked to the 

price of the shares of Infomedia Ltd (“market conditions”).

The cost of equity-settled transactions is recognised, together with a corresponding increase in equity, over the period in which 

the performance conditions are fulfi lled, ending on the date on which the relevant employees become fully entitled to the option 

(“vesting date”).

The  cumulative  expense  recognised  for  equity-settled  transactions  at  each  reporting  date  until  vesting  date  refl ects  (i)  the 

extent to which the vesting period has expired and (ii) the number of options that, in the opinion of the Directors of the Company, 

will ultimately vest. This opinion is formed based on the best available information at balance date. No adjustment is made for 

the likelihood of market performance conditions being met, as the effect of these conditions is included in the determination 

of fair value at grant date.

Where the terms of an equity-settled transaction are modifi ed, as a minimum an expense is recognised as if the terms had 

not  been  modifi ed.  In  addition,  an  expense  is  recognised  for  any  increase  in  the  value  of  the  transaction  as  a  result  of  the 

modifi cation, as measured at the date of modifi cation.

Where an equity-settled transaction is cancelled, it is treated as if it had vested on the date of cancellation, and any expense 

not yet recognised for the transaction is recognised immediately. However, if a new transaction is substituted for the cancelled 

transaction, and designated as a replacement transaction on the date that it is granted, the cancelled and new transaction are 

treated as if they were a modifi cation of the original transaction, as described in the previous paragraph.

46   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

The dilutive effect, if any, of outstanding options is refl ected as additional share dilution in the computation of earnings per share.

(y)   Earnings per share

Basic earnings per share is determined by dividing the profi t attributable to members of the parent entity after related income 

tax expense by the weighted average number of ordinary shares outstanding during the fi nancial year.

Diluted earnings per share is calculated as net profi t attributable to members, adjusted for:

• 

• 

cost of servicing equity (other than dividends);

the after tax effect of dividends and interest associated with dilutive potential ordinary shares that have been recognised 

as expenses; and

• 

other non-discretionary changes in revenue or expenses during the period that would result from the dilution of potential 

ordinary shares;

divided by the weighted average number of ordinary shares and dilutive potential ordinary shares, adjusted for any bonus element.

infomedia.com.aU    47

Notes to the
Financial Statements

30 June 2010

Notes

CONSOLIDATED

2010

$’000

13,413

8,491

21,904

10,662

43

10,705

106

510

30

131

777

147

2,821

2,968

3,745

9,683

(6,688)

2,995

2009

$’000

13,829

8,278

22,107

9,213

93

9,306

132

624

24

218

998

607

1,837

2,444

3,442

10,880

(6,526)

4,354

3. EXPENSES

(i) Cost of sales

Direct wages

Other

Total cost of sales

(ii) Employee benefi t expense

Salaries and wages (including on-costs)

Share based payment expense

Total employee benefi t expense

(iii) Depreciation and amortisation

Depreciation of non-current assets:

- Leasehold improvements

- Offi ce equipment

- Furniture and fi ttings

- Plant and equipment

Total depreciation of non-current assets

Amortisation of non-current assets

- Intellectual property

- Deferred development costs

Total amortisation of non-current assets

Total depreciation and amortisation

19

(iv) Research and development costs

Total research and development costs incurred during the period

Less: development costs deferred

10

Net research and development costs expensed

48   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

4. INCOME TAX 

The major components of income tax expense are:

Statement of comprehensive income

Current income tax

Current income tax charge

Adjustments in respect of current income tax of previous years.

Deferred income tax

Relating to origination and reversal of temporary differences

Income tax expense reported in the statement of comprehensive income

CONSOLIDATED

2010

$’000

2009

$’000

2,415

(488)

1,234

3,161

2,576

(1,067)

728

2,237

A reconciliation between tax expense and the product of accounting profi t before income tax 
multiplied by the Company’s applicable income tax rate is as follows:

Accounting profi t before income tax

14,497

12,773

At the Company’s statutory income tax rate of 30% (2009: 30%)

Adjustments in respect of income tax of previous years

Additional research and development deduction

Expenditure not allowable for income tax purposes

Income tax expense reported in the statement of comprehensive income

Tax consolidation

4,349

(677)

(596)

85

3,161

3,832

(1,185)

(592)

182

2,237

Effective  1  July  2002,  for  the  purposes  of  income  taxation,  Infomedia  Ltd  and  its  100%  owned  Australian  subsidiaries  have 

formed  a  tax  consolidated  group.  Members  of  the  group  have  entered  into  a  tax  sharing  arrangement  in  order  to  allocate 

income  tax  expense  to  the  wholly  owned  subsidiaries.  In  addition,  the  agreement  provides  for  the  allocation  of  income  tax 

liabilities between the entities should the head entity default on its tax payment obligations. At the balance date, the possibility 

of default is remote.

Members of the tax consolidated group have also entered into a tax funding agreement. The tax funding agreement provides for 

the funding of allocated tax liabilities, tax losses and foreign tax credits for the current period based on the recognition criteria 

set out in the accounting policy for income taxes.  Allocations under the tax funding agreement are made after the fi nalisation of 

the group’s income tax return. The allocation of taxes under the tax funding agreement is recognised as an increase/decrease 

in the subsidiaries’ intercompany accounts with the tax consolidated group head company, Infomedia Ltd.

infomedia.com.aU    49

Notes to the
Financial Statements

30 June 2010

4. INCOME TAX (CONTINUED)

Deferred income tax
Deferred income tax at 30 June relates to the following:

BALANCE SHEET

STATEMENT OF 
COMPREHENSIVE INCOME

2010

$’000

2009

$’000

2010

$’000

2009

$’000

Consolidated

Deferred tax liabilities

Derivatives
Property, plant and equipment
Deferred development costs
Intellectual property
Other

Consolidated

Deferred tax assets

Allowance for doubtful debts
Other payables
Employee entitlement provisions
Other provisions
Currency exchange
Gross deferred income tax assets

Deferred tax income/(expense)

5. EARNINGS PER SHARE   

(908)
-
(5,965)
(81)
(78)

(7,032)

46
145
737
461
243

(1,276)
-
(4,805)
(125)
-

(6,206)

148
207
625
346
346

1,632

1,672

-
-
1,160
(44)
78

102
62
(112)
(115)
103

1,234

-
(90)
1,406
(50)
(6)

(100)
(115)
(85)
62
(294)

728

Basic earnings per share amounts are calculated by dividing net profi t for the year attributable to ordinary equity holders of the 
parent entity by the weighted average number of ordinary shares outstanding during the year.

Diluted  earnings  per  share  amounts  are  calculated  by  dividing  the  net  profi t  attributable  to  ordinary  shareholders  by  the 
weighted average number of ordinary shares outstanding during the year (adjusted for the effects of dilutive options).

The following refl ects the income and share data used in the total operations basic and diluted earnings per share computations:

Net profi t attributable to equity holders from continuing operations

Weighted average number of ordinary shares for basic earnings per share
Effect of dilution:

CONSOLIDATED

2010
$’000
11,336

2009
$’000
10,536

Number of shares
309,754,267

Number of shares
317,723,325

Share options
Adjusted weighted average number of ordinary shares for diluted earnings per share

24,417
309,778,684

57,416
317,780,741

Since  the  reporting  date,  prior  to  the  completion  of  these  fi nancial  statements,  the  Company  has  repurchased  a  further 
1,117,182 shares through its buy back program at a weighted average price of 25.85 cents per share.

Total equivalent shares outstanding on out-of-the-money options that were not dilutive for the respective periods but could 
potentially dilute earnings per share in the future were 1,650,000 (2009: 2,150,000).

50   infomedia.com.au

   
Notes to the
Financial Statements

30 June 2010

CONSOLIDATED

 6. DIVIDENDS PROPOSED OR PAID

(a) Dividends paid during the year:

Interim dividend – 1.2 cents unfranked (2009: 0.7 cents fully franked) per share

Prior year fi nal dividend – 2.1 cents, franked at 0.7 cents (2009: 1.4 cents fully franked) per share

Rounding

    Total dividends paid during the year

(b) Dividends proposed and not recognised as a liability:

Final dividend – 1.2 cents per share, unfranked. (2009: 2.1 cents, franked at 0.7 cents)

(c) Franking credit balance: 

The amount of franking credits available for the subsequent fi nancial year are:

–  franking account balance as at the end of the fi nancial year

–  franking  credits/(debits)  that  will  arise  from  the  payment/(receipt)  of  income  tax  payable/

   (receivable) as at the end of the fi nancial year

2010

$’000

3,729

6,534

-

10,263

3,644

92

864

956

If fully franked, the tax rate on dividends is 30% (2009: 30%).

30 June 2010

CONSOLIDATED

7. TRADE AND OTHER RECEIVABLES (CURRENT)

Trade debtors

Allowance for impairment loss (a)

Other debtors

(a) Allowance for impairment loss

2010

$’000

4,330

(218)

4,112

48

4,160

2009

$’000

2,215

4,485

(1)

6,699

6,534

113

(113)

-

2009

$’000

4,945

(644)

4,301

95

4,396

Trade receivables are non-interest bearing and are generally on 30-60 day terms. A provision for impairment loss is recognised when there is objective 
evidence that an individual trade receivable is impaired. An impairment gain of $283,000 (2009: $742,000 loss) has been recognised by the Company 
in the current year. These amounts have been included in the other expenses item. The amount of the allowance/impairment loss is recognised as 
the difference between the carrying amount of the debtor and the estimated future cash fl ows expected to be received from the relevant debtors.

Movements in the provision for impairment loss were as follows:

At 1 July

Charge/(release) for the year

Foreign exchange translation

Amounts written off

At 30 June

644

(283)

(16)

(127)

218

272

742

(17)

(353)

644

At 30 June, the aging analysis of trade receivables is as follows:

Total

0-60 days NI*

0-60 days CI*

61-120 days NI* 61-120 days CI*

121+ days NI*

121+ days CI*

2010 Consolidated ($’000) 4,330

2009

Consolidated ($’000)

4,945

3,714

3,732

22

270

188

516

13

137

210

53

183

237

*  Not impaired (NI). Considered impaired (CI).

infomedia.com.aU    51

 
Notes to the
Financial Statements

30 June 2010

CONSOLIDATED

2010

$’000

56

56

2009

$’000

54

54

CONSOLIDATED

2010

$’000

2009

$’000

428

(373)

55

6,845

(6,003)

842

403

(161)

242

3,137

(2,971)

166

10,813

(9,508)

1,305

950

(644)

306

6,702

(5,493)

1,209

272

(131)

141

3,021

(2,840)

181

10,945

(9,108)

1,837

8. INVENTORIES

Raw materials

At cost

Total inventories at the lower of cost and net realisable value

30 June 2010

9. PROPERTY, PLANT AND EQUIPMENT

(a)

Leasehold improvements

At cost

Accumulated amortisation

Offi ce equipment

At cost

Accumulated depreciation

Furniture and fi ttings

At cost

Accumulated depreciation

Plant and equipment

At cost

Accumulated depreciation

Total property, plant and equipment

At cost

Accumulated depreciation and amortisation

Total written down amount

52   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

9. PROPERTY, PLANT AND EQUIPMENT (CONTINUED)

(b) Reconciliation of property, plant and equipment carrying values

CONSOLIDATED

2010

$’000

2009

$’000

Leasehold Improvements

Carrying amount – opening balance

Additions

Disposals

Depreciation

Carrying amount – closing balance

Offi ce equipment

Carrying amount – opening balance

Additions

       Disposals

Depreciation

Carrying amount – closing balance

Furniture and fi ttings

Carrying amount – opening balance

Additions

Disposals

Depreciation

Carrying amount – closing balance

Plant and equipment

Carrying amount – opening balance

Additions

Depreciation

Carrying amount – closing balance

Total property, plant and equipment 

Carrying amount – opening balance

Additions

Disposals

Depreciation

Carrying amount – closing balance

306

-

(145)

(106)

55

1,209

148

(5)

(510)

842

141

131

-

(30)

242

181

116

(131)

166

1,837

395

(150)

(777)

1,305

432

6

-

(132)

306

1,146

703

(16)

(624)

1,209

159

8

(2)

(24)

141

315

84

(218)

181

2,052

801

(18)

(998)

1,837

infomedia.com.aU    53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the
Financial Statements

30 June 2010

CONSOLIDATED

Development 
costs1

Intellectual 
property2

Goodwill 2

Total

$’000

$’000

$’000

$’000

21,983

(5,965)

16,018

16,018

6,688

(2,821)

19,885

28,671

(8,786)

19,885

2,537

(2,120)

417

417

-

(147)

270

2,537

(2,267)

270

8,541

-

8,541

8,541

-

-

8,541

8,541

-

8,541

33,061

(8,085)

24,976

24,976

6,688

(2,968)

28,696

39,749

(11,053)

28,696

10. INTANGIBLE ASSETS AND GOODWILL

At 1 July 2009

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

Year ended 30 June 2010

At 1 July 2009, net of accumulated amortisation and impairment

Additions

Amortisation

At 30 June 2010, net of accumulated amortisation and impairment

At 30 June 2010

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

1. Internally generated.

2. Purchased as part of business/territory acquisition.

Development costs that meet the recognition criteria as an intangible asset have been capitalised at cost. This intangible asset 

has been assessed as having a fi nite life and is amortised using the straight-line method over a period not exceeding four 

years commencing from the commercial release of the project. If an impairment indication arises, the recoverable amount is 

estimated and an impairment loss is recognised to the extent that the recoverable amount is lower than the carrying amount.

Intellectual  property  includes  intangible  assets  acquired  through  business  or  territory  acquisition  and  relates  primarily  to 

copyright and software code over key products. Intellectual property is amortised over its useful life, being three years. 

54   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

CONSOLIDATED

Development 
costs

Intellectual 
Property

Goodwill

Total

$’000

$’000

$’000

$’000

10. INTANGIBLE ASSETS AND GOODWILL (CONTINUED)

At 1 July 2008

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

Year ended 30 June 2009

15,457

(4,128)

11,329

At 1 July 2008, net of accumulated amortisation and impairment

11,329

Purchase from wholly owned subsidiary

Additions

Amortisation

At 30 June 2009, net of accumulated amortisation and impairment

At 30 June 2009

Cost (gross carrying amount)

Accumulated amortisation

Net carrying amount

-

6,526

(1,837)

16,018

21,983

(5,965)

16,018

2,096

(1,513)

583

583

-

441

(607)

417

2,537

(2,120)

417

8,541

-

8,541

8,541

-

-

-

8,541

8,541

-

8,541

26,094

(5,641)

20,453

20,453

-

6,967

(2,444)

24,976

33,061

(8,085)

24,976

infomedia.com.aU    55

Notes to the
Financial Statements

11. IMPAIRMENT TESTING OF GOODWILL 

Goodwill acquired through business combinations or territory acquisition have been allocated to four individual cash-generating 

units, each of which is a reportable segment (refer to Note 24) for impairment testing as follows:

•  Asia Pacifi c;

•  Europe;

•  North America;

•  Latin and South America.

The recoverable amount of each cash-generating unit has been determined based on a value-in-use calculation using cash 

fl ow projections as at 30 June 2010 based on fi nancial budgets approved by the Board for the 2011 fi nancial year extrapolated 

for a fi ve year period on the basis of 5% growth together with a terminal value.

The pre-tax discount rate applied to cash fl ow projections is 14% (2009: 14%). The discount rate refl ects management’s estimate 

of the time value of money and the rates specifi c to the unit.

Carrying amount of goodwill allocated to each of the cash-generating units is as follows:

Asia Pacifi c

Europe

$’000

1,938

$’000

4,074

North 
America

$’000

1,954

Latin and 
South America

$’000

575

2010

$’000

8,541

CONSOLIDATED
Carrying amount of goodwill

Total

2009

$’000

8,541

Key assumptions used in value-in-use calculations

The following describes each key assumption on which management has based its cash fl ow projections when determining the 

value in use of its cash-generating units:

• 

• 

• 

• 

• 

the Company will continue to have access to the data supply from automakers over the budgeted period;

the Company will not experience any substantial adverse movements in currency exchange rates; 

the Company’s research and development program will ensure that the current suite of products remains leading edge;

the Company is able to maintain its current gross margins; and

the discount rates estimated by management are refl ective of the time value of money.

Management has used an AUD/USD exchange rate of $0.92 and an AUD/EUR exchange rate of $0.67 in its cash fl ow projections.  

Sensitivity to changes in assumptions

Growth rate assumptions – Management notes if negative growth rates are applied to revenues; by 5% over the fi ve year period, 

this still yields a recoverable amount above the carrying amount.

Discount  rate  assumptions  –  Management  recognises  that  the  time  value  of  money  may  vary  from  what  it  has  estimated. 

Management notes that applying a discount rate of double the current rate still yields a recoverable amount above the carrying 

amount. 

Foreign exchange rate assumptions – Management notes that applying an AUD/USD exchange rate of $1.00 and an AUD/EUR 

exchange rate of $0.75 still yields a recoverable amount above the carrying amount.

56   infomedia.com.au

 
 
Notes to the
Financial Statements

30 June 2010

Notes

CONSOLIDATED

12.  TRADE AND OTHER PAYABLES (CURRENT)

Trade creditors

Other creditors

(a)  Trade creditors are non-interest bearing and are normally settled on 30 day terms.

Due  to  the  short  term  nature  of  these  payables,  their  carrying  value  is  assumed  to 
approximate their fair value.

13.  PROVISIONS (CURRENT)

Employee benefi ts

Provision for non-cancellable surplus lease space and other lease incentives

14.  DEFERRED REVENUE (CURRENT)

Revenue in advance

12(a)

15(c)

15(a)

2010

$’000

1,027

2,711

3,738

2,000

-

2,000

481

481

2009

$’000

686

2,919

3,605

2,135

265

2,400

458

458

infomedia.com.aU    57

Notes to the
Financial Statements

30 June 2010

Notes

CONSOLIDATED

15.  PROVISIONS (NON-CURRENT)

Employee benefi ts

Provision for non-cancellable surplus lease space and other lease incentives

Make good provision

15(a)

15(b)

(a) Movement in non-cancellable surplus lease space and other lease incentives provision

Carrying amount at the beginning of the year

Utilised

Reversal of provision due to new lease and revision of terms

Discount rate adjustment

Carrying amount at the end of the year

Current

Non-current

The provision for non-cancellable lease space and other lease incentives has been made 
pursuant to the lease obligations under contract to the extent that no future benefi ts are 
anticipated.

(b) Movement in make good provision

Carrying amount at the beginning of the year

Arising during the year

Reversal of provision due to new lease and revision of terms

Carrying amount at the end of the year

The provision for make good has been estimated pursuant to the Company’s obligation to 
restore leased premises to original condition at the end of the lease term.

(c) Movement in employee benefi t provision

Carrying amount at the beginning of the year

Utilised

Arising during the year

Carrying amount at the end of the year

Current

Non-current

58   infomedia.com.au

13

13

2010

$’000

306

-

-

306

619

(226)

(422)

29

-

-

-

-

500

-

(500)

-

2,389

(1,798)

1,715

2,306

2,000

306

2,306

2009

$’000

254

354

500

1,108

858

(300)

-

61

619

265

354

619

500

-

-

500

2,056

(1,869)

2,202

2,389

2,135

254

2,389

Notes to the
Financial Statements

30 June 2010

CONSOLIDATED

16.  CONTRIBUTED EQUITY AND RESERVES

Ordinary shares

2010

$’000

11,131

11,131

2009

$’000

12,863

12,863

Fully paid ordinary shares carry one vote per share and carry the right to dividends.

Movement in ordinary shares on issue:

At 1 July 2008

Shares repurchased

At 30 June 2009

Shares repurchased

At 30 June 2010

Number

$’000

322,373,606

(11,103,612)

311,269,994

(6,694,918)

304,575,076

16,368

(3,505)

12,863

(1,732)

11,131

On 1 April 2008, the Company commenced a share buy back (on market within 10/12 limit). This was re-initiated on 1 April 2009.  

As at 30 June 2010, the Company had repurchased 21,396,496 shares for a total consideration of $6,607,000. 

Capital management

When  managing  capital,  the  Company’s  objective  is  to  ensure  that  the  entity  continues  as  a  going  concern,  as  well  as  to 

maintain optimal returns to shareholders and benefi ts for other stakeholders.

Subject  to  the  Company’s  fi nancial  position  and  future  fi nancial  performance,  the  Company’s  current  dividend  policy  is  to 

distribute in the order of 75-85% of profi t after tax.  

During the 2010 fi nancial year, the Company paid dividends of $10,300,000 (2009: $6,700,000). 

The Company has no current plans to issue further shares on the market but intends to further reduce the capital structure 

through its share buy back policy.

infomedia.com.aU    59

Notes to the
Financial Statements

16. CONTRIBUTED EQUITY AND RESERVES (CONTINUED)

Employee Option Plan

There were nil (2009: 900,000) options issued during the current year at an average exercise price of $nil (2009: $0.33).

30 June 2010

CONSOLIDATED

Employee equity 
benefi ts reserve

Foreign currency 
translation reserve

Cash fl ow 
hedge reserve

Movement in reserves

At 1 July 2008

Currency translation differences

Share based payments

Derivatives marked to market

At 30 June 2009

Currency translation differences

Share based payments

Derivatives marked to market

At 30 June 2010

Nature and purpose of reserves

Employee equity benefi ts reserve

$’000

1,058

-

94

-

1,152

-

43

-

1,195

$’000

(56)

193

-

-

137

(290)

-

-

(153)

$’000

625

-

-

2,351

2,976

-

-

(857)

2,119

Total

$’000

1,627

193

94

2,351

4,265

(290)

43

(857)

3,161

This reserve is used to record the value of equity benefi ts provided to employees and Directors as part of their compensation. 

Refer to Note 19 for further details.

Foreign currency translation reserve

The foreign currency translation reserve is used to record exchange differences arising from the translation of the fi nancial 

statements of foreign subsidiaries. It is also used to record the effect of hedging net investments in foreign operations.

Cash fl ow hedge reserve

The derivatives reserve is used to record the mark to market valuation of forward currency contracts at the balance sheet date 

which are considered effective hedges.

60   infomedia.com.au

Notes to the
Financial Statements

30 June 2010

CONSOLIDATED

17.  CASH FLOW STATEMENT

(a) Reconciliation of profi t after tax to the net cash fl ows from operations

Profi t from ordinary activities after income tax expense

Depreciation of non-current assets

Amortisation of non-current assets

Amortisation of employee options

Disposal of property, plant and equipment

Other

Changes in assets and liabilities

(Increase)/decrease in trade and other debtors

(Increase)/decrease in inventories

(Increase)/decrease in prepayments

(Increase)/decrease in deferred development costs

Increase/(decrease) in trade and other creditors

Increase/(decrease) in allowance for doubtful debts

Increase/(decrease) in provision for employee entitlements

Increase/(decrease) in other provisions

Increase/(decrease) in income tax payable

Increase/(decrease) in deferred income tax liability

Increase/(decrease) in revenue in advance

Net cash fl ow from operating activities

(b)  Reconciliation of cash

Cash balance comprises:

– cash at bank

– cash on deposit

2010

$’000

11,336

777

2,968

43

150

-

371

(3)

446

(6,688)

134

(426)

(83)

(1,121)

1,013

1,234

23

10,174

2009

$’000

10,536

998

2,444

93

18

(5)

645

28

(3,174)

(6,526)

(221)

371

(239)

336

(717)

728

(111)

5,204

898

4,891

5,789

928

7,077

8,005

infomedia.com.aU    61

Notes to the
Financial Statements

30 June 2010

18.  COMMITMENTS AND CONTINGENCIES

(a)  Lease expenditure commitments

   Operating leases (non-cancellable):

Minimum lease payments 

–  not later than one year

–  later than one year and not later than fi ve years

–  later than fi ve years

–  aggregate operating lease expenditure contracted for at balance date

CONSOLIDATED

2010

$’000

2009

$’000

1,207

3,556

1,301

6,064

1,446

1,261

-

2,707

Operating lease commitments are for offi ce accommodation both in Australia and abroad.

(b) Performance bank guarantee

Infomedia  Ltd  has  a  performance  bank  guarantee  to  a  maximum  value  of  $700,000  (2009:  $700,000)  relating  to  the  lease 

commitments of its corporate headquarters.

62   infomedia.com.au

Notes to the
Financial Statements

19. SHARE BASED PAYMENT PLANS

Employee Option Plan

The Employee Option Plan entitles the Company to offer “eligible employees” options to subscribe for shares in the Company.  

Options will be granted at a nil issue price unless otherwise determined by the Directors of the Company, and each option 

enables the holder to subscribe for one share. The exercise price for the options granted will be as specifi ed on the option 

certifi cate or, if not specifi ed, the volume weighted average price for shares of the Company for the fi ve days trading immediately 

before the day on which the options were granted. The options may be exercised in accordance with the date determined by the 

Board, which must be within four years of the option being granted. 

Information with respect to the number of options granted under the employee share incentive scheme is as follows:

Notes

2010

2009

Number of options

Weighted average 
exercise price

Number of options

Weighted average 
exercise price

Balance at beginning of year 

 – granted

 – expired

 – exercised

Balance at end of year

19(a)

19(b)

19(c)

19(d)

19(e)

2,650,000

-

(500,000)

-

2,150,000

0.44

-

0.42

-

0.45

1,950,000

900,000

(200,000)

-

2,650,000

$0.50

$0.33

$0.49

-

$0.44

(a) Options held at the beginning of the year

The following table summarises information about options held by employees at 1 July 2009.

Number of options

Grant date

Earliest vesting date

Expiry date

Weighted average 
exercise price

1,000,000 

250,000 

250,000 

250,000 

500,000 

250,000 

150,000

1/01/2008

1/02/2009

1/01/2008

1/01/2009

1/05/2008

1/10/2008

1/07/2008

1/01/2009

1/02/2010

1/01/2009

1/01/2010

1/05/2009

1/10/2009

1/07/2009

5/02/2011

5/02/2012

5/02/2011

5/01/2012

13/04/2011

31/10/2011

5/11/2011

$0.53

$0.29

$0.53

$0.29

$0.42

$0.37

$0.38

(b) Options granted during the year

There were no options granted during the year.

(c) Options expired during the year

The following table summarises information about options expired during the year.

Number of options

Grant date

Earliest vesting date

Expiry date

Weighted average 
exercise price

500,000 

1/05/2008

1/05/2009

13/04/2011

$0.42

(d) Options exercised during the year

There were no options exercised during the year.

infomedia.com.aU    63

Notes to the
Financial Statements

19.  SHARE BASED PAYMENT PLANS (CONTINUED)

(e) Options held at the end of the year

The following table summarises information about options held by employees at 30 June 2010.

Number of options

Grant date

Earliest vesting date

Expiry date

Weighted average 
exercise price

1,000,000 

250,000 

250,000 

250,000 

250,000 

150,000

1/01/2008

1/02/2009

1/01/2008

1/01/2009

1/10/2008

1/07/2008

1/01/2009

1/02/2010

1/01/2009

1/01/2010

1/10/2009

1/07/2009

5/02/2011

5/02/2012

5/02/2011

5/01/2012

31/10/2011

5/11/2011

$0.53

$0.29

$0.53

$0.29

$0.37

$0.38

(f) Other details regarding options

The weighted average fair value of options granted during the year was $nil (2009: $0.045). 

The fair value of the equity-settled transactions granted under the option plan is estimated as at the grant date using a binomial 

model, taking into account the term and conditions upon which the options were granted.

The following table lists the inputs to the model used for the year.

 Dividend yield

 Expected volatility

 Risk free rate

 Option exercise price

 Weighted average share price at grant date

Granted 
1/7/2008

Granted 
1/10/2008

Granted 
1/01/2009

Granted 
1/02/2009

7.5%

37%

6.75%

$0.38

$0.38

7.5%

35%

5.14%

$0.37

$0.38

10.0%

35%

3.21%

$0.29

$0.29

10.0%

35%

2.84%

$0.29

$0.29

The expense recognised for employee services received during the year is shown in the table below.

Expense arising from equity-settled share based payment transactions

20. PENSIONS AND OTHER POST-EMPLOYMENT PLANS

Superannuation commitments

CONSOLIDATED

2010

$’000

43

2009

$’000

93

Contributions are made by the Company in accordance with the relevant statutory requirements. Contributions by the Company 

for  the  year  ended  30  June  2010  were  9%  (2009:  9%)  of  employees’  wages  and  salaries.  These  contributions  are  legally 

enforceable in Australia. The superannuation plans provide accumulation benefi ts.

64   infomedia.com.au

Notes to the
Financial Statements

21. KEY MANAGEMENT PERSONNEL DISCLOSURES

(a) Compensation of Key Management Personnel

(i) Compensation by Category: Key Management Personnel

Short term

Post employment

Other long term

Termination benefi ts

Share based payments

CONSOLIDATED

2010

$

2009

$

1,868,053

2,141,256

129,041

17,967

130,930

40,047

128,251

17,667

-

75,024

2,186,038

2,362,198

(b) Option holdings of Key Management Personnel (consolidated)

30 June 2010

Balance at 
beginning of period

Granted as 
compensation

Options 
exercised

Expired

Balance at end 
of period

Vested at 30 June 2010

Directors

Gary Martin

Executives

Michael Bodner*

Nick Georges

Michael Roach

Andrew Pattinson

Jonathan Pollard

1 July 2009

1,000,000

500,000

250,000

250,000

250,000

250,000

2,500,000

30 June 2010

Total

Not 
exercisable

Exercisable

-

1,000,000

1,000,000

333,334

666,666

(500,000)

-

-

-

-

-

-

-

-

250,000

250,000

83,334

166,666

250,000

250,000

250,000

250,000

250,000

250,000

166,667

166,667

166,667

83,333

83,333

83,333

(500,000)

2,000,000

2,000,000

916,669

1,083,331

-

-

-

-

-

-

-

-

-

-

-

-

-

-

30 June 2009

Balance at 
beginning of period

Granted as 
compensation

Options 
exercised

Net change 
other

Balance at end 
of period

Vested at 30 June 2009

Directors

Gary Martin

Executives

Michael Bodner

Nick Georges

Michael Roach

Andrew Pattinson

Jonathan Pollard

1 July 2008

1,000,000

500,000

250,000

200,000

-

-

1,950,000

* Resigned 31 May 2010. 

-

-

-

250,000

250,000

250,000

750,000

30 June 2009

Total

Not 
exercisable

Exercisable

-

-

-

-

-

-

-

-

-

-

(200,000)

-

-

1,000,000

1,000,000

666,667

333,333

500,000

250,000

250,000

250,000

250,000

500,000

250,000

250,000

250,000

250,000

333,333

166,667

250,000

250,000

250,000

166,667

83,333

-

-

-

(200,000)

2,500,000

2,500,000

1,916,667

583,333

infomedia.com.aU    65

Notes to the
Financial Statements

21. KEY MANAGEMENT PERSONNEL DISCLOSURES (CONTINUED)

(c) Shareholdings of Key Management Personnel

30 June 2010

Number of shares held in Infomedia Ltd

Balance 
1 July 2009

Granted as 
compensation

On exercise 
of options

Net change 
other

Balance 
30 June 2010

Directors

Richard Graham

Myer Herszberg

Gary Martin

Frances Hernon

Andrew Moffat

Executives

Andrew Pattinson

Nick Georges

Michael Roach

Jonathan Pollard

Total

30 June 2009

Number of shares held in Infomedia Ltd

Directors

Richard Graham

Myer Herszberg

Gary Martin

Frances Hernon

Executives

Andrew Pattinson

Nick Georges

Michael Roach

Jonathan Pollard

Total

102,204,060

23,421,589

607,590

5,000

-

2,447,567

24,421

18,721

1,996

128,730,944

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

798,527

103,002,587

-

23,421,589

48,000

-

300,000

-

-

-

-

655,590

5,000

300,000

2,447,567

24,421

18,721

1,996

1,146,527

129,877,471

Balance 
1 July 2008

Granted as 
compensation

On exercise 
of options

Net change 
other

Balance 
30 June 2009

102,204,060

23,421,589

507,590

5,000

2,447,567

24,421

18,721

1,996

128,630,944

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

100,000

-

-

-

-

-

102,204,060

23,421,589

607,590

5,000

2,447,567

24,421

18,721

1,996

100,000

128,730,944

All equity transactions with Key Management Personnel other than those arising from the exercise of compensation options 

and compensation shares have been entered into under terms and conditions no more favourable than those the entity would 

have adopted if dealing at arm’s length.

66   infomedia.com.au

Notes to the
Financial Statements

21. KEY MANAGEMENT PERSONNEL DISCLOSURES (CONTINUED)

(d) Loans to Key Management Personnel

There were no loans at the beginning or the end of the reporting period to Key Management Personnel. No loans were made 

available during the reporting period to Key Management Personnel.

(e) Other transactions and balances with Key Management Personnel (including related entities)

(i) Infomedia Ltd received fi nancial consulting services from Cowoso Capital Pty Limited in the prior year, a company in which 

Andrew Moffat is a Director. The total consulting services paid for the year ended 30 June 2010 of $nil (2009: $17,600) were on 

normal commercial terms.

22. AUDITOR’S REMUNERATION

CONSOLIDATED

2010

$

2009

$

180,250

194,428

47,825

228,075

18,540

212,968

Amounts received or due and receivable by the auditor of Infomedia Ltd for:

–  an audit or review of the fi nancial report of the entity and any other entity in 

the consolidated entity

–  corporate advisory consulting services in relation to the entity and any other 

entity in the consolidated entity

23. RELATED PARTY DISCLOSURES

Ultimate parent

Infomedia Ltd is the ultimate Australian parent company.

Wholly owned group transactions

(a) An unsecured trade receivable of $481,545 (2009: $620,116) remains owing to IFM Europe Ltd from Infomedia Ltd.  

(b) An unsecured trade receivable of $1,650,603 (2009: $733,565) remains owing from IFM North America Inc to Infomedia Ltd.  

(c) During the year, Infomedia Ltd received $16,817,282 (2009: $18,562,696) from IFM Europe Ltd for intra-group sales.

(d) During the year, Infomedia Ltd received $7,467,452 (2009: $9,165,428) from IFM North America Inc for intra-group sales.

(e)  During the year, IFM Europe paid $547,159 (2009: $728,553) to IFM Germany GmbH for intra-group distribution services.

Entity with deemed signifi cant infl uence over the Company

Wiser Equity Pty Limited, a company in which Richard Graham is a Director, owns 33.82% of the ordinary shares in Infomedia 

Ltd (2009: 32.2%).

infomedia.com.aU    67

Notes to the
Financial Statements

24. SEGMENT INFORMATION

30 June 2010

Notes Asia Pacifi c

Europe

North 
America

Latin and 
South America

Corporate

Total

$’000

$’000

$’000

$’000

$’000

$’000

Business segments

Revenue

Sales revenue

Consolidated revenue

Segment result

Finance revenue

Finance costs

10,285

21,627

10,374

3,053

-

45,339

45,339

6,796

16,221

5,955

2,329

(16,871)

14,430

-

-

-

-

-

-

-

-

103

(36)

Consolidated profi t before income tax

6,796

16,221

5,955

2,329

(16,804)

Income tax expense

4

Consolidated profi t after income tax

-

-

-

-

56

2,166

(512)

788

457

-

-

10

228

-

87

-

-

-

-

-

Assets

Segment assets

Unallocated assets

Total assets

Liabilities

Segment liabilities

Unallocated liabilities

Total liabilities

Capital expenditure

Amortisation

Depreciation

68   infomedia.com.au

103

(36)

14,497

(3,161)

11,336

1,654

44,638

46,292

1,245

11,306

12,551

-

-

167

395

2,968

247

2,968

400

Notes to the
Financial Statements

24. SEGMENT INFORMATION (CONTINUED)

30 June 2009

Notes Asia Pacifi c

Europe

North 
America

Latin and 
South America

Corporate

Total

$’000

$’000

$’000

$’000

$’000

$’000

Business segments

Revenue

Sales revenue

Consolidated revenue

Segment result

Finance revenue

Finance costs

11,187

25,282

12,731

5,141

-

54,341

54,341

5,359

20,116

8,123

3,878

(25,061)

12,415

-

-

9

-

-

-

-

-

410

(61)

Consolidated profi t before income tax

5,359

20,125

8,123

3,878

(24,712)

Income tax expense

4

Consolidated profi t after income tax

Assets

Segment assets

Unallocated assets

Total assets

Liabilities

Segment liabilities

Unallocated liabilities

Total liabilities

Capital expenditure

Amortisation

Depreciation

-

-

-

-

92

6,416

2,895

909

1,292

31

-

17

232

-

58

-

-

-

-

-

419

(61)

12,773

(2,237)

10,536

9,311

38,298

47,609

2,201

9,904

12,105

-

-

538

801

2,444

831

2,444

998

Identifi cation of reportable segments

The Company has identifi ed its operating segments based on the internal reports that are reviewed and used by the Board of 
Directors (the chief operating decision makers) in assessing performance and in determining the allocation of resources.

The operating segments are identifi ed by management based on the region in which the product is sold. Discrete fi nancial 
information about each of these operating businesses is reported to the Board of Directors regularly.

The reportable segments are based on aggregated operating segments determined by the similarity of the products produced 
and sold, as these are the sources of the Company’s major risks and have the most effect of the rates of return.

Accounting policies and inter-segment transactions

The accounting policies used by the Company in reporting segments internally are the same as those contained in Note 2 to 
the accounts and in the prior period.

The Company accounting policies for segments are applied to the respective segments up to the segment result level.

Major customers

The Company has many customers to which it provides products. There is no signifi cant reliance on any single customer.

infomedia.com.aU    69

Notes to the
Financial Statements

25. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES

The Company’s principal fi nancial instruments, other than derivatives, comprise cash and short term deposits.

The Company has various other fi nancial assets and liabilities such as trade receivables and trade payables, which arise directly 

from its operations. The Company also enters into derivative transactions through forward currency contracts. The purpose is 

to manage the currency risks arising from the Company’s operations. It is, and has been throughout the period under review, 

the Company’s policy that no trading in fi nancial instruments shall be undertaken. The main risks arising from the Company’s 

fi nancial instruments are cash fl ow interest rate risk, liquidity risk, foreign currency risk and credit risk. 

Details  of  the  signifi cant  accounting  policies  and  methods  adopted,  including  the  criteria  for  recognition,  the  basis  of 

measurement and the basis on which income and expenses are recognised, in respect of each class of fi nancial asset, fi nancial 

liability and equity instrument are disclosed in Note 2 to the fi nancial statements.

(a) Interest rate risk

The  Company’s  exposure  to  the  risk  of  changes  in  market  interest  rates  relates  solely  to  the  Company’s  cash  holding  of 

$5,789,000 (2009: $8,005,000) with a fl oating interest rate.

The  Company’s  policy  is  to  accept  the  fl oating  interest  rate  risk  with  both  its  cash  holdings  and  bank  loans.  Cash  is  held 

primarily with leading Australian banks for periods not exceeding 30 days, hence any reasonably expected change in interest 

rates (+/- 1%) would not have a signifi cant impact on post-tax profi t or other comprehensive income.

(b) Foreign currency risk

The Company has transactional currency exposures. These exposures mainly arise from the transactional sale of products and 

to a lesser extent the associated cost of sales component relating to these products. As the Company’s product offerings are 

typically made on a recurring monthly subscription basis, there is a relatively high degree of reliability in estimating a proportion 

of future cash fl ow exposures. Approximately half of the Company’s sales are denominated in United States dollars and around 

one third of the Company’s sales are denominated in Euros. The Company seeks to mitigate exposure to movements in these 

currencies by entering into forward exchange derivative contracts under an approved hedging policy. 

As a result of the Company’s recent investment in both its European and United States subsidiaries, the Company’s balance 

sheet can be affected by movements in both the Euro and the United States dollar against the Australian dollar. 

At 30 June 2010, the Company had the following exposure to US$ foreign currency which is not designated in cash fl ow hedges:

Consolidated

2010

$’000

11

1,585

1,596

2009

$’000

116

(2,860)

2,744

Financial assets

Cash and cash equivalents

Derivatives

70   infomedia.com.au

Notes to the
Financial Statements

25. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

At 30 June 2010, the Company had the following exposure to EUR foreign currency which is not designated in cash fl ow hedges:

Financial assets

Cash and cash equivalents

Derivatives

Consolidated

2010

$’000

3

1,284

1,287

2009

$’000

47

(1,323)

(1,276)

The following sensitivity is based on the foreign currency risk exposures in existence at the balance sheet date:

At  30  June  2010,  had  the  Australian  dollar  moved,  as  illustrated  in  the  table  below,  with  all  other  variables  held  constant, 

post-tax profi t and total equity would have been affected as follows:

Consolidated

AUD/USD +10%

AUD/USD –15%

AUD/EUR +10%

AUD/EUR –15%

Post-tax profi t
Higher/(Lower)

Total equity
Higher/(Lower)

2010

$’000

(1)

2

-

-

2009

$’000

(10)

20

(4)

8

2010

$’000

979

(1,486)

651

(1,286)

2009

$’000

1,408

(2,437)

1,011

(2,035)

Management believes the balance date risk exposures are representative of the risk exposure inherent in the fi nancial instruments.

(c) Credit risk

The Company’s credit risk with regard to accounts receivable is spread broadly across three automotive groups – manufacturers, 

distributors  and  dealerships.  Receivable  balances  are  monitored  on  an  ongoing  basis,  with  the  result  that  the  Company’s 

exposure to bad debts is not signifi cant. As the products typically have a monthly life cycle and are priced on a relatively low 

subscription price, the concentration of credit risk is typically low, with automotive manufacturers being the exception. 

With respect to credit risk arising from the other fi nancial assets of the Company, which comprise cash and cash equivalents, 

and  certain  derivative  instruments,  the  Company’s  exposure  to  credit  risk  arises  from  default  of  the  counter  party,  with  a 
maximum exposure equal to the carrying amount of these instruments.

Since  the  Company  trades  only  with  recognised  third  parties,  collateral  is  not  requested  nor  is  it  the  Company’s  policy  to 

securitise its trade and other receivables.

(d) Price risk

There are no items on the balance sheet as at 30 June 2010 that are subject price risk.

infomedia.com.aU    71

Notes to the
Financial Statements

25. FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

(e) Liquidity risk

The Company’s exposure to liquidity risk is minimal given the relative strength of the balance sheet and cash fl ows from operations. 

Given the nature of the Company’s operations, and no borrowings, the Company does not have fi xed or contracted payments 

at balance sheet date other than with respect to its cash fl ow hedges which are disclosed below. Consequently, the remaining 

contractual maturity of the group entity’s fi nancial liabilities is as stated in the balance sheet and is less than 60 days. Deferred 

revenue requires no cash outfl ow.

Liquidity and interest rate risk

The following table sets out the carrying amount, by maturity, of the fi nancial instruments exposed to interest rate or liquidity risk:

YEAR ENDED 30 JUNE 2010

Floating rate

Cash and cash equivalents

Trade and other receivables

Trade and other payables

YEAR ENDED 30 JUNE 2009

Floating rate

Cash and cash equivalents

Trade and other receivables

Trade and other payables

Less than one year 

Two to fi ve years 

Greater than fi ve years

Weighted average 
effective interest rate 

CONSOLIDATED

$’000

$’000

$’000

5,789

4,160

(3,738)

-

-

-

-

-

-

CONSOLIDATED

%

3.7

-

-

Less than one year 

Two to fi ve years 

Greater than fi ve years

Weighted average 
effective interest rate

$’000

8,005

4,396

(3,605)

$’000

$’000

-

-

-

        -

-

-

 %

2.7

-

-

Interest on fi nancial instruments classifi ed as fl oating rate is repriced at intervals of less than one year. Interest on fi nancial 

instruments classifi ed as fi xed rate is fi xed until maturity of the instrument. The other fi nancial instruments of the Company 

that are not included in the above tables are non-interest bearing and are therefore not subject to interest rate risk.

72   infomedia.com.au

Notes to the
Financial Statements

(f) Fair value

Derivative  instruments  use  valuation  techniques  other  than  quoted  prices  in  active  markets,  with  only  observable  market 

inputs for the asset or liability, either directly (as prices) or indirectly (derived from prices) to determine the fair value of foreign 

exchange contracts.

Derivative contracts

The following table summarises the forward exchange contracts on hand at 30 June 2010.

Maturity

Company buys

Company sells

Exchange rate

CONSOLIDATED

Company sells United States dollars (USD)

Less than one year

Company sells Euros (E)

Less than one year

Company sells United States dollars (USD)

Greater than one year and not greater than two years

Company sells Euros (E)

Greater than one year and not greater than two years

$A’000

10,700

$A’000

8,909

$A’000

4,258

$A’000

2,714

USD’000

7,443

E’000

5,280

USD’000

3,401

E’000

1,700

 0.696 

 0.593 

 0.799 

 0.626 

The mark to market valuation of these contracts at 30 June 2010 was $3,028,000, which is booked directly in equity.

The following table summarises the forward exchange contracts on hand at 30 June 2009.

Maturity

Company buys

Company sells

Exchange rate

CONSOLIDATED

Company sells United States dollars (USD)

Less than one year

Company sells Euros (E)

Less than one year

Company sells United States dollars (USD)

Greater than one year and not greater than two years

Company sells Euros (E)

Greater than one year and not greater than two years

$A’000

13,481

$A’000

13,080

$A’000

10,067

$A’000

4,486

USD’000

9,306

E’000

6,760

USD’000

6,943

E’000

2,400

 0.690 

 0.517 

 0.690 

 0.535 

infomedia.com.aU    73

Notes to the
Financial Statements

26. FINANCIAL INSTRUMENTS

Fair values

Set out below is a comparison by category of carrying amounts and fair values of all of the Company’s fi nancial instruments 

recognised in the fi nancial statements. The fair values of derivatives have been calculated by discounting the expected future 

cash fl ows at prevailing interest rates.

CONSOLIDATED

Financial assets

Cash and cash equivalents

Trade and other debtors 

Derivatives

Financial liabilities

Carrying amount

Fair value

2010

$’000

5,789

7,418

3,028

2009

$’000

8,005

8,100

4,252

2010

$’000

5,789

7,418

3,028

2009

$’000

8,005

8,100

4,252

Trade and other creditors 

3,738

3,605

3,738

3,605

27.  SUBSEQUENT EVENTS

Gary Martin notifi ed the Board that he will not be seeking to renew his service agreement when it expires on 31 December 

2010. Other than this, there has been no matter or circumstance that has arisen since the end of the fi nancial year that has 

signifi cantly affected the operations of the Company, the results of those operations, or the state of affairs of the Company.

28. PARENT ENTITY INFORMATION

Parent Entity

2010

$’000

13,154

44,923

5,674

11,307

11,131

19,171

1,195

2,119

33,616

11,765

10,908

2009

$’000

16,871

45,363

5,119

10,703

12,863

17,669

1,151

2,977

34,660

16,641

18,992

Current assets

Total assets

Current liabilities

Total liabilities

Contributed equity

Retained earnings

Employee equity benefi t reserve

Cash fl ow hedge reserve

Total shareholders’ equity

Profi t or loss of the parent entity

Total comprehensive income of the parent entity

74   infomedia.com.au

Directors’ Declaration

DIRECTORS’ DECLARATION

In accordance with a resolution of the Directors of Infomedia Limited, I state that:

In the opinion of the Directors:

(a) the fi nancial statements and notes of the consolidated entity are in accordance with the Corporations Act 2001, including:

(i)   giving a true and fair view of the consolidated entity’s fi nancial position as at 30 June 2010 and of its performance for the 

year ended on that date; and

(ii)  complying with Accounting Standards and the Corporations Regulations 2001; and

(b)  the fi nancial statements and notes also comply with International Financial Reporting Standards as disclosed in Note 2b; and

(c)  there are reasonable grounds to believe that the consolidated entity will be able to pay its debts as and when they become 

due and payable.

This  declaration  has  been  made  after  receiving  the  declarations  required  to  be  made  to  the  Directors  in  accordance  with 

section 295A of the Corporations Act 2001 for the fi nancial year ended 30 June 2010. 

On behalf of the Board

Richard David Graham

Chairman

Sydney 

24 August 2010

infomedia.com.aU    75

 
Independent auditor’s report to the members of Infomedia Ltd 

Report on the Financial Report 

We have audited the accompanying financial report of Infomedia Ltd, which comprises the balance sheet as 
at 30 June 2010, and the statement of comprehensive income, statement of changes in equity and cash flow 
statement for the year ended on that date, a summary of significant accounting policies, other explanatory 
notes and the directors’ declaration of the consolidated entity comprising the company and the entities it 
controlled at the year’s end or from time to time during the financial year. 

Directors’ Responsibility for the Financial Report 

The directors of the company are responsible for the preparation and fair presentation of the financial 
report in accordance with the Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Act 2001.  This responsibility includes establishing and maintaining 
internal controls relevant to the preparation and fair presentation of the financial report that is free from 
material misstatement, whether due to fraud or error; selecting and applying appropriate accounting 
policies; and making accounting estimates that are reasonable in the circumstances. In Note 2, the 
directors also state that the financial report, comprising the financial statements and notes, complies with 
International Financial Reporting Standards as issued by the International Accounting Standards Board. 

Auditor’s Responsibility 

Our responsibility is to express an opinion on the financial report based on our audit.  We conducted our 
audit in accordance with Australian Auditing Standards. These Auditing Standards require that we comply 
with relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance whether the financial report is free from material misstatement.   

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the 
financial report. The procedures selected depend on our judgment, including the assessment of the risks of 
material misstatement of the financial report, whether due to fraud or error. In making those risk 
assessments, we consider internal controls relevant to the entity’s preparation and fair presentation of the 
financial report  in order to design audit procedures that are appropriate in the circumstances, but not for 
the purpose of expressing an opinion on the effectiveness of the entity’s internal controls. An audit also 
includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting 
estimates made by the directors, as well as evaluating the overall presentation of the financial report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
audit opinion. 

Independence 

In conducting our audit we have met the independence requirements of the Corporations Act 2001.  We 
have given to the directors of the company a written Auditor’s Independence Declaration, a copy of which 
is included on page 14 of the directors’ report. In addition to our audit of the financial report, we were 
engaged to undertake the services disclosed in the notes to the financial statements.  The provision of 
these services has not impaired our independence. 

32

76   infomedia.com.au

56 

Liability limited by a scheme approved 
under Professional Standards Legislation 

 
 
 
 
 
 
 
 
 
 
Auditor’s Opinion 

In our opinion:  
1. 

the financial report of Infomedia Ltd is in accordance with the Corporations Act 2001, including: 

i) 

ii) 

giving a true and fair view of the consolidated entity’s financial position at 30 June 2010 and 
of its performance for the year ended on that date; and 

complying with Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Regulations 2001. 

2. 

the financial report also complies with International Financial Reporting Standards as issued by the 
International Accounting Standards Board. 

 Report on the Remuneration Report 

We have audited the Remuneration Report included in the directors’ report for the year ended 30 June 2010. 
The directors of the company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on 
the Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards. 

Auditor’s Opinion 

In our opinion the Remuneration Report of Infomedia Ltd for the year ended 30 June 2010, complies with 
section 300A of the Corporations Act 2001. 

Ernst & Young 

J K Haydon 
Partner 
Sydney 
24 August 2010 

57 

infomedia.com.aU    77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance

Overview

This Corporate Governance Statement, which is current as at the date of the Directors’ Report, has been updated to refl ect 

the actions taken by the Company since its last annual report. The commentary that follows has been prepared in accordance 

with the ASX Listing Rules and, in particular, the various “Guide(s) to reporting...” included in the ASX Corporate Governance 

Council’s  (CGC)  Corporate  Governance  Principles  and  Recommendations  2nd  Edition  (“Governance  Principles”).  Unless 

otherwise indicated, the measures taken were in place for the whole fi nancial year.

Corporate governance review

The Company has in place charters, policies and procedures in support of the Governance Principles. During the reporting 

year, the Board remains satisfi ed that the Company’s corporate governance practices are consistent with the spirit and intent 

of the Governance Principles.

“If not, why not?”

ASX CGC Recommendation 2.1 – A majority of the board should be independent directors

ASX CGC Recommendation 2.2 – The chair should be an independent director

ASX CGC Recommendation 2.3 – The roles of chair and chief executive offi cer should not be exercised by the same individual

The Board currently comprises four non-executive Directors and one executive Director.

The role of Chairman and Chief Executive Offi cer has been split since 31 December 2004. Despite having retired within the past 

six years as an executive, Mr Richard Graham remains the Company’s largest shareholder and is, therefore, not considered by 

the Board as an independent Chairman. Accordingly, the Company does not comply with ASX CGC Recommendation 2.2 that 

the chairperson be an independent director. Nevertheless, the Board remains of the view that its independence as a whole 

is not compromised and that it is in the best interests of the Company for Mr Graham to continue as Chairman. In addition, 

the Board Charter permits Board members to elect a lead non-executive Director to chair informal discussion meetings of 

non-executive Directors.

Mr Gary Martin, in his role as Director and Chief Executive Offi cer, is also not considered by the Board as independent. However, 

two  of  the  Company’s  continuing  Directors,  Ms  Hernon  and  Mr  Andrew  Moffat,  meet  the  criteria  for  independence.  A  third 

non-executive Director, Mr Myer Herszberg, whilst being a major shareholder, is considered by the Board, having regard to the 

quantitative, qualitative and cumulative criteria, to operate independently and objectively.

The Board is of the view that good, or sound, leadership and judgment and ethical practice are driven by the culture of an 

organisation, not process. Infomedia has long had a strong and well developed informal culture of corporate governance and 

compliance. Originally grounded in proprietary company roots, this culture has now become more formalised, as is appropriate 

for a publicly listed company. Accordingly, the Board believes it comprises a majority of independent Directors and so complies 

with ASX CGC Recommendation 2.1.

This independence will continue to be reviewed periodically. Ultimately, however, the Board accepts that its members remain in 

offi ce upon the vote of the Company’s shareholders and that they may elect members to the Board regardless of their standing, 

independent or otherwise.

78   infomedia.com.au

Corporate Governance

In order to facilitate the discharge of their duties, including in respect of independent decision making, the Board confi rmed in 

April 2004 its policy for Directors obtaining independent professional advice at the expense of the Company.

COMMENTARY

The Board and senior management – structure and remuneration

ASX CGC Principle 1 – Lay solid foundations for management and oversight

Establish and disclose the respective roles and responsibilities of board and management

ASX CGC Principle 2 – Structure the board to add value

Have a board of an effective composition, size and commitment to adequately discharge its responsibilities and duties

ASX CGC Principle 8 – Remunerate fairly and responsibly

Ensure that the level and composition of remuneration is suffi cient and reasonable and that its relationship to performance is clear

The  Company’s  Constitution  requires  a  minimum  of  three  and  a  maximum  of  seven  Directors,  of  whom  at  least  two  must 

ordinarily be resident in Australia. Under the Company’s Constitution, one third of the Directors, and any other Director not in 

such one third who has held offi ce for three years or more, other than the Chief Executive Offi cer, must retire by rotation each 

year. If eligible, the retiring Directors may offer themselves for re-election.

The Infomedia Board currently comprises fi ve Directors and details of their names, terms of offi ce, committee memberships, 

meeting attendance records, skills, experience and expertise, along with photographs, appear in the Directors’ Report.

Since listing on the ASX in August 2000 in particular, the composition and size of the Infomedia Board has been shaped by 

its Constitution and the contribution Directors are able to make, both individually and collectively. The emphasis has been on 

promoting, among other attributes, an appropriate mix of relevant skills, independence, expertise, business knowledge and 

executive and non-executive participation.

ASX CGC Recommendation 1.1 – Establish the functions reserved to the board and those delegated to management and 

disclose those functions 

A formal Charter of the Board of Directors was adopted in early July 2004, following careful and considered deliberation by 

both the then Corporate Governance Committee and the Board itself. The priority was to document an appropriate division 

of Board and management responsibilities. The Board’s focus is on the Company’s objectives, determining the strategy for 

achieving those objectives and setting the overall policy framework within which the business of the Company is conducted 

whilst ensuring that the Company operates in accordance with good management and governance practices. A summary of the 

Charter of the Board can be found on the Company’s website.

ASX CGC Recommendation 2.1 – A majority of the board should be independent directors

ASX CGC Recommendation 2.2 – The chairperson should be an independent director

ASX CGC Recommendation 2.3 – The roles of chairperson and chief executive should not be exercised by the same individual

Commentary on these three ASX CGC Recommendations is found under the heading “If not, why not?” above.

infomedia.com.aU    79

Corporate Governance

ASX CGC Recommendation 2.4 – Establish a nomination committee

ASX CGC Recommendation 8.1 – Establish a remuneration committee

Since July 2007, the Board has re-assumed the functions of remuneration and nomination and appointed a lead non-executive 

Director for all matters that formerly fell within the ambit of the Remuneration and Nomination Committee. 

The  lead  non-executive  Director  and  the  Board,  as  appropriate,  consider  all  Board  nominees,  having  regard  to  both  the 

nominee’s  individual  merits  and  overall  Board  composition.  In  each  case,  the  recommendations  of  the  lead  non-executive 

Director are considered by the Board and, where a new appointment has been made, put to the shareholders at the next annual 

general meeting.

The Company has formalised a policy for the nomination and induction of Directors (Director Nomination and Induction Policy), 

a summary of which is available on Infomedia’s website. 

The  Company  no  longer  complies  with  ASX  CGC  Recommendations  2.4  and  8.1  that  it  should  establish  remuneration  and 

nomination committees. Nevertheless, the Board is of the view that, given its size and available resources, the appointment of 

a lead non-executive Director for all matters that formerly fell within the ambit of its Remuneration and Nomination Committee 

is a better utilisation of its resources.

ASX CGC Recommendation 8.3 – Provide the information indicated in the Guide to reporting on Principle 8

Upon recommendation of the then Remuneration and Nomination Committee, a Remuneration and Performance Evaluation 

Policy for Directors and senior executives was adopted by the Board in July 2004. The Policy outlines the criteria for assessing 

the performance of the Board as a whole, the Directors as individuals, the Chairman of the Board and the senior executives, 

and aims to provide a framework for structuring total remuneration that will facilitate both short and long term growth and 

success of the Company which is competitive with the market place and which is demonstrably linked to the Company’s overall 

performance as discussed more fully in the Remuneration Report included within the Directors’ Report. 

The Company also has two equity based incentive plans: an Employee Option Plan, applicable to certain eligible employees, 

including senior executives and executive Directors and an Employee Share Plan, applicable to all permanent employees of one 

or more years of service, including senior executives but excluding both executive and non-executive Directors. These plans 

were established prior to Infomedia’s listing in August 2000 in accordance with both the Corporations Act and the ASX Listing 

Rules and were disclosed in the 14 July 2000 prospectus. In June 2005, the Board resolved to indefi nitely suspend the Employee 

Share Plan. Further detail of senior executive remuneration under the Employee Option Plan is included in the Remuneration 

Report.

ASX CGC Recommendation 8.2 – Clearly distinguish the structure of non-executive directors’ remuneration from that of 

executive directors and senior management

In formulating the Remuneration and Performance Evaluation Policy for Directors and senior executives, regard was had to 

both market practice and to the then best practice guidance provided in the ASX CGC Commentary.

In  contrast  to  executive  Directors,  non-executive  Directors  are  remunerated  by  way  of  fees  and  statutory  superannuation 

contributions  only;  they  do  not  receive  any  additional  retirement  benefi ts  and  nor  do  they  currently  participate  in  any  of 

the  Company’s  incentive  arrangements.  Non-executive  Directors  have  previously  received  options,  but  this  practice  was 

80   infomedia.com.au

Corporate Governance

reconsidered with the introduction of the Remuneration and Performance Evaluation Policy for Directors and senior executives 

in FY2004. The Board will continue to monitor this issue, as it subscribes to the view that, for smaller companies, option based 

remuneration may be an appropriate method of remunerating non-executive Directors when accompanied by an appropriate 

framework and proper disclosure.

Business conduct

ASX CGC Principle 3 – Promote ethical and responsible decision making

Actively promote ethical and responsible decision making

ASX CGC Recommendation 3.1 – Establish a code of conduct and disclose the code or a summary of the code

A formal Code of Conduct was adopted in April 2004 following careful and considered deliberation by both the then Corporate 

Governance Committee and the Board itself.

The Infomedia Code of Conduct applies to all Infomedia personnel, including Directors, senior executives and employees and 

was developed having regard to the ASX CGC Commentary accompanying ASX CGC Recommendation 3.1. Whilst Infomedia 

has long held and emphasised personal integrity, respect and ethical business practices as core tenets, the Infomedia Code 

of Conduct strengthens the Company’s commitment to them by further articulating the cultural values which permeate the 

Company and better guiding dealings with all non-shareholder stakeholders.

Under the direction of the then Corporate Governance Committee, the Code of Conduct was refi ned during FY2006, primarily 

to formalise guidelines for the resolution of internal grievances. The soundings conducted as part of the review process served 

to promote greater awareness and use of enhanced procedures for seeking guidance where areas of concern exist, for the 

management of grievance issues and for the notifi cation of matters which potentially involve a compliance or business risk 

element. A summary of the Code of Conduct can be found on the Company’s website. 

ASX CGC Recommendation 3.2 – Establish a policy concerning trading in company securities by directors, senior executives 

and employees, and disclose the policy or a summary of the policy

A formal Policy on Share Trading by Company Directors, Offi cers and Employees was originally established in October 2001 and 

was reviewed, amended and adopted by the Infomedia Board in April 2004, upon the recommendation of the then Corporate 

Governance Committee. It was further reviewed in the last quarter of FY2006, and more recently in May 2008. On 29 May 2008, a 

revised Policy on Securities Trading by Company Directors, Offi cers and Employees was adopted by the Board and a summary 

was placed on the Company’s website.

Financial reporting and risk management

ASX CGC Principle 4 – Safeguard integrity in fi nancial reporting. Have a structure to independently verify and safeguard the 

integrity of the company’s fi nancial reporting

ASX CGC Recommendation 4.1 – Establish an audit committee

ASX CGC Recommendation 4.2 – The audit committee should be structured so that it: consists only of non-executive directors; 

consists of a majority of independent directors; is chaired by an independent chair who is not the chair of the board; has at 

least three members

infomedia.com.aU    81

Corporate Governance

During this reporting period, Infomedia complied with the ASX CGC Recommendations accompanying ASX CGC Principle 4.2, 

relating to audit committee composition, operation and responsibility. 

ASX CGC Recommendation 4.3 – The audit committee should have a formal charter

ASX CGC Recommendation 4.3 – Provide the information indicated in the Guide to reporting on Principle 4

Infomedia originally established an audit committee prior to its listing on the ASX in August 2000. The Board continues to believe 

that the Company’s Audit, Risk and Governance Committee is of “...suffi cient size, independence and technical expertise to 

discharge its mandate effectively”. As noted in the discussion about ASX CGC Recommendation 2.1 above, although traditionally 

the Board has applied an executive Director/non-executive Director classifi cation to its membership, the Board believes that 

the Audit, Risk and Governance Committee’s members meet an objective assessment of quantitative and qualitative criteria for 

independence. Therefore, the Committee meets the requirements for an independent Chairman and a majority of independent 

Directors under ASX CGC Recommendation 4.2. A summary of the Audit, Risk and Governance Committee’s Charter can be 

found on the Company’s website.

The current Audit, Risk and Governance Committee acknowledges the importance of external auditor independence and has 

formalised procedures for the rotation of engagement partners. The Company’s external auditor’s engagement partner was 

last rotated in FY2010.

ASX CGC Principle 7 – Recognise and manage risk. Establish a sound system of risk oversight and management and internal control

ASX CGC Recommendation 7.1 – The board or appropriate committee should establish policies on risk oversight and management

Upon the recommendation of the then Audit and Risk Committee, the Board adopted the Risk Management Policy in July 2004. 

During the FY2006 reporting period, the then Audit and Risk Committee reviewed it closely and recommended that the Board 

adopt a revised Risk Management Policy and a Risk Management Plan which would better promote the establishment and 

implementation of an effective and appropriate risk management framework for the Company.

The  revised  Risk  Management  Policy  allocates  oversight  responsibility  to  the  Board  and  the  Audit,  Risk  and  Governance 

Committee, whilst the establishment of risk management procedures, compliance and control rests with the Chief Executive 

Offi cer, Chief Financial Offi cer and senior executives and, at a daily operating level, with departmental managers, line managers 

and individuals as part of regular business conduct.

A summary of the Company’s Risk Management Policy is available on the Company’s website; however, given the commercially 

sensitive nature of its content, details of the Company’s Risk Management Plan have not been made public.

ASX CGC Recommendation 7.2 – Require management to design and implement the risk management and internal control 

system to manage the company’s material business risks and report to it on whether those risks are being managed effectively. 

The board should disclose that management has reported to it as to the effectiveness of the company’s management of its 

material business risks 

ASX CGC Recommendation 7.3 – Disclose whether it has received assurances from the chief executive offi cer (or equivalent) 

and the chief fi nancial offi cer (or equivalent) that the declaration provided in accordance with section 295A of the Corporations 

Act is founded on a sound system of risk management and internal control and that the system is operating effectively in all 

material respects in relation to fi nancial reporting risks

82   infomedia.com.au

Corporate Governance

The Company’s fi nancial reporting obligations for FY2010 have been fulfi lled, as they have in previous years, in accordance with 

applicable legal and accounting requirements: see the fi nancial statements and notes contained in the Directors’ Report and 

the Independent Audit Report.

Having acted in accordance with the Risk Management Policy and Risk Management Plan, the Chief Executive Offi cer and the 

Chief Financial Offi cer have provided the Board with the necessary certifi cations under ASX CGC Recommendation 7.3 and the 

Corporations Act.

ASX CGC Principle 5 – Make timely and balanced disclosure

Promote timely and balanced disclosure of all material matters concerning the company

ASX CGC Recommendation 5.1 – Establish written policies and procedures designed to ensure compliance with ASX Listing 

Rule disclosure requirements and to ensure accountability at a senior management level for that compliance

ASX CGC Recommendation 5.2 – Provide the information indicated in the Guide to reporting on Principle 5 

A Market Disclosure Policy was adopted by the Board in April 2004 following careful and considered deliberation by both the 

then Corporate Governance Committee and the Board itself. The Market Disclosure Policy was developed having regard to the 

ASX CGC Commentary and suggested content accompanying ASX CGC Recommendation 5.1.

A review of the Market Disclosure Policy was conducted by the then Corporate Governance Committee as part of its review 

calendar  in  the  fi nal  quarter  of  FY2006.  The  review  concluded  that  both  the  continuous  and  periodic  reporting  obligations 

imposed under the ASX Listing Rules, and the Company’s internal procedures in respect of them, were well understood by 

Senior Management. A summary of the Market Disclosure Policy can be found on the Company’s website.

Shareholders

ASX CGC Principle 6 – Respect the rights of the shareholders

Respect the rights of shareholders and facilitate the effective exercise of those rights

ASX CGC Recommendation 6.1 – Design and disclose a communications strategy to promote effective communication with 

shareholders and encourage effective participation at general meetings

ASX CGC Recommendation 6.2 – Provide the information in the Guide to reporting on Principle 6

Through a series of initiatives, Infomedia continues to demonstrate its commitment to promoting effective communication with 

all shareholders. Such initiatives include the continued development of the Company website, where this Corporate Governance 

Statement, summaries of the various corporate governance charters, policies and guidelines, annual, half yearly and quarterly 

reports, a synopsis of the Infomedia business model, media releases, achievements, share price information and the July 2000 

Prospectus, along with the 2010 Notice of Annual General Meeting and Explanatory Statement are all available.

Infomedia  has  considered  and  adopted,  as  appropriate  to  its  circumstances,  the  various  means  of  using  electronic 

communications effectively as described in the commentary following ASX CGC Recommendation 6.1.

Shareholder participation at general meetings is encouraged and Infomedia’s auditor, Ernst & Young, will attend the Annual 

General Meeting and be available to answer shareholder questions.

infomedia.com.aU    83

Additional Information

Top 20 holdings as at 3 September 2010

Holder name

WISER EQUITY PTY LTD

YARRAGENE PTY LTD

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

AUSTRALIAN REWARD INVESTMENT ALLIANCE

CITICORP NOMINEES PTY LIMITED

NATIONAL NOMINEES LIMITED

MR ANDREW PATTINSON

J P MORGAN NOMINEES AUSTRALIA LIMITED

BOND STREET CUSTODIANS LIMITED  (OFFICIUM SPECIAL SITUAT A/C)

TOM HADLEY ENTERPRISES PTY LTD

MR PETER ALEXANDER BROWN

MR DAVID CLYDE TULLOCH

WISER CENTRE PTY LTD  (WISER CENTRE P/L S/F A/C)

MR RICHARD GRAHAM

MR NOEL D’SOUZA

WAUCHOPE & KILGOUR PTY LTD

127 VICTORIA PTY LTD

MR PETER PAUL RAUCHFUSS & MRS PATRICIA RAUCHFUSS

SPORRAN LEAN PTY LTD  (SPORRAN LEAN S/F A/C)

APPLIED SENSORS PTY LTD  (MULLIGAN PENSION FUND A/C)

Analysis of holdings as at 3 September 2010

Total

Security classes
Fully paid ordinary shares

Holdings ranges

1-1,000

1,001-5,000

5,001-10,000

10,001-100,000

100,001-9,999,999,999

Totals

84   infomedia.com.au

Balance at 03-09-2010

%

101,077,501

23,421,589

14,618,573

3,212,898

3,059,220

2,808,836

2,447,567

1,701,686

1,663,693

1,500,000

1,000,000

1,000,000

1,000,000

926,559

707,784

543,000

523,645

510,000

506,970

500,000

164,729,521

303,407,894

33.314

7.719

4.818

1.059

1.008

0.926

0.807

0.561

0.548

0.494

0.330

0.330

0.330

0.305

0.233

0.179

0.173

0.168

0.167

0.165

54.293

Holders

Total units

%

409

2,058

1,488

2,721

216

6,892

328,028

6,602,100

12,462,584

84,086,260

199,928,922

0.108

2.176

4.108

27.714

65.894

303,407,894

100.000

Corporate Directory

Infomedia Ltd 

357 Warringah Road

Frenchs Forest NSW 2086

ABN 63 003 326 243

Telephone: (02) 9454 1500

Facsimile: (02) 9454 1844

Internet: infomedia.com.au

Directors 

Richard Graham – Chairman of the Board

Gary Martin – Chief Executive Offi cer and Executive Director

Frances Hernon

Myer Herszberg

Andrew Moffat

Company Secretary 

Nick Georges

Chief Financial Offi cer 

Jonathan Pollard

Registered Offi ce 

357 Warringah Road

Frenchs Forest NSW Australia 2086

Auditor 

Ernst & Young

Ernst & Young Centre

680 George Street

Sydney NSW 2000

Share Registry 

Computershare Registry Services Pty Ltd

GPO Box 7045

Sydney NSW 1115

Lawyers 

Thomson Playford Lawyers

Level 25 Australia Square Tower

264 George Street

Sydney NSW 2000

Infomedia and Microcat are registered trademarks, and LIVE, MARKET, PartsBridge and Superservice Menus are all trademarks of Infomedia Ltd for its business 

processes, software and documentation products. All other trademarks are the property of their respective owners.

infomedia.com.aU    85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes

86   infomedia.com.au

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020