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Insight Enterprises

nsit · NASDAQ Technology
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FY1999 Annual Report · Insight Enterprises
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Insight Enterprises, Inc

To Our Stockholders
TToo  OOuurr  SSttoocckkhhoollddeerrss

We are thrilled to report yet another terrific year at Insight. Strong
sales  growth,  outstanding  earnings,  the  expansion  and  further
development of our domestic and international businesses as well
as  the  receipt  of  several  prestigious  awards  including  debuting 
on Fortune Magazine’s Fortune 1000 List,highlighted an incredi-
ble 1999.

about  the  future  of  the  Insight  Germany  operations  that  we
acquired in December 1998. We have seen encouraging progress
in the sales and infrastructure areas and we believe our opportu-
nities in the German market are great, although to date we con-
tinue to operate at a loss in Germany. We believe more than ever
that global companies ultimately win the competitive battle.

We  continue  to  generate  strong  sales  and  earnings  growth,  as
confirmed  at  year-end  with  Insight's  reporting  of  its  eighteenth
consecutive quarter of sequential sales and earnings growth. Net
sales for the year increased to over $1.5 billion from $1.0 billion in
1998,  a  51%  increase  year-over-year,  while  net  earnings  grew
even faster year-over-year to $33.6 million from $20.0 million -  a
64%  increase.  Both  sides  of  our  business  contributed  to  our
tremendous success in 1999: Insight Direct Worldwide's ability to
increase top-line sales while capitalizing on economies of scale,
and 
the  continued  successful  growth  of  Direct  Alliance
Corporation.   

Our business model at Insight Direct Worldwide remains constant.
We continue to believe that our direct model, which focuses heav-
ily  on  proactive  outbound  relationship-based  selling  to  small-  to
medium-sized businesses coupled with the use of electronic cus-
tomer and supplier interfaces, is the most efficient and successful
approach to selling IT products in our market.  At year-end Insight
Direct  Worldwide  employed  1,273  account  executives,  up  from
954 at December 31, 1998 - a 33% increase. We are confident
that both our U. S. and international direct sales operations can
support strong account executive growth in the future.

1999  marked  a  period  of  further  development  of  our  European
operations, which represented 10.3% of sales in 1999 compared
to 5.5% in 1998. Our Insight United Kingdom operations continue
to develop profitably but were hindered somewhat due to our ulti-
mately unsuccessful attempt to acquire a large United Kingdom-
based computer direct marketer. This merger attempt resulted in
a one-time $1.4 million charge, net of taxes, to earnings in 1999
for the effect of aborted acquisition costs.  We remain optimistic

Direct Alliance Corporation ("DAC") aggressively pursued its mis-
sion to become a leading global outsourcing provider of web mar-
keting,  sales  and  transactional  management  services  for  tradi-
tional and e-commerce companies through the addition of sever-
al  major  programs  during  1999.  While  DAC's  percentage  of
Insight's consolidated sales is down from 9.2% in 1998 to 6.8% in
1999, this decrease is the result of its planned transition from rev-
enue- to service-based programs. DAC's operations overall grew
very strongly during the year, as can demonstrated by the fact that
at year-end DAC employed 265 account executives, up from 118
at December 31, 1998 - a 125% increase.

Plusnet  Technologies  Ltd,  our  United  Kingdom-based  internet
service  provider  ("ISP"),  continued  its  mission  to  become  the
U.K.'s  leading  business-based  ISP.    Remarkably,  unlike  other
ISP's, to date Plusnet has managed to accomplish its tremendous
success  profitably.  Because  this  business  differs  from  Insight's
core business, we run it completely independently from our other
U.K. operations.

During  1999,  Insight  received  several  prestigious  awards,  per-
haps most notably being ranked ninth on Information Week's first
e-business  listing.  Insight's  strong  electronic  commerce  focus
(www.insight.com) resulted in another record year of unassisted
web sales. Unassisted web sales (those sales completed without
the assistance of an Insight account executive) represented 9.1%
of net sales in 1999, up from 5.2% in 1998 - a 159% increase in
unassisted websales. Also during 1999, Insight was ranked 49th
on  Fortune  Magazine's  list  of  the  "100  Fastest  Growing
Companies in America" and Insight debuted on Forbes "Platinum
400 Ranking". In fact, Insight was one of only two companies on

Eric Crown Co-Chief Executive Officer and Chairman of the Board
Tim Crown Co-Chief Executive Officer, President and Director

the  Forbes  listing  with  average  net  earnings  growth  over  75%,
average  sales  growth  over  45%  and  average  return  on  capital
over  25%  for  the  five-year  measurement  period.  We  are  very
proud of our consistently outstanding performance, especially in
light  of  recent  trends  toward  e-commerce  companies  that  can't
seem to make a profit.

Overall, 1999 was an exciting year.  What made the difference,
though, remains our employees! Since all of our employees are
shareholders, we all share the vision and drive to make Insight a
success. As always, we thank our employees, shareholders and
alliance partners. 

Net Sales
( in millions )

$1,518

$1,600

$1,003

$628

1,400

1,200

1,000

800

600

400

200

Net Earnings
( in millions )

(1)

Diluted Earnings
(1),(2)
Per Share

$33.6

$35

30

25

20

15

10

5

$20.5

$13.2

$1.25

$0.81

$0.55

$1.50

1.25

1.00

.75

.50

.25

Condensed Consolidated
Statements of Earnings Data
( In thousands, except per share data )

For the Years Ended December 31,

1997

1998

1999

% Increase
1999 over 1998

Net sales

$627,735

$1,002,784 $1,518,369

51%

Earnings from operations (3)

$22,228

$33,885

$57,221

69%

‘97    ‘98    ‘99

‘97    ‘98    ‘99

‘97    ‘98    ‘99

Earnings before income taxes(3) $22,155

$33,172

$56,775

71%

Selected Balance Sheet Data
( In thousands )

For the Years Ended December 31,

1997

1998

1999

% Increase
1999 over 1998

Total assets

$162,383

$251,398

$375,382

49%

Long-term debt and obligations under
capital leases, excluding current portion $32,750

$8,268

$14,832

Stockholders’ equity

$102,380

$151,108

$208,764

79%

38%

(1) 1999 figures include a $1.4 million charge, net of taxes, for aborted aquisition costs. 
(2) Retroactively reflects three-for-two stock splits effected in the form of  stock dividends paid on February 18, 1999 and 

September 8, 1998.

(3) 1999 figures includes a $2.3 million charge for aborted acquisition costs.

Net earnings (1)

$13,218

$20,450

$33,587

64%

Earnings per share (1)(2)

Basic

Diluted

Shares used in per 
share calculation (2)

Basic

Diluted

$0.58

$0.55

$0.84

$0.81

$1.30

55%

$1.25

54%

22,945

24,095

24,234

25,327

25,788

26,938

6%

6%

Corporate Information
CCoorrppoorraattee  IInnffoorrmmaattiioonn

Key Executives & Directors

Eric J. Crown – Co-Chief Executive Officer and Chairman

of the Board

Timothy A. Crown – Co-Chief Executive Officer, President

and Director

Stanley Laybourne – Chief Financial Officer, Secretary,

Treasurer and Director

Michael A. Gumbert – President and Chief Operating

Officer of Insight Direct Worldwide, Inc.

Branson M. Smith – President and Chief Operating Officer

of Direct Alliance Corporation

Larry A. Gunning – Director of the Company, Chairman

of the Compensation Committee and President of  Petroleum

Pasco Corporation

Robertson C. Jones – Director of the Company, Chairman

of the Audit Committee, and Sr. Vice President and General

Counsel of Del Webb Corporation

Annual Meeting of Stockholders
Tuesday, May 16, 2000 at 3:00 p.m. 
Insight Enterprises, Inc.
1305 West Auto Drive
Tempe, AZ 85284
(480) 902-1001

Corporate Offices
Insight Enterprises, Inc.
1305 West Auto Drive
Tempe, AZ 85284
(480) 902-1001

Transfer Agent
Norwest Bank Minnesota, N.A.
Shareowner Services
P.O. Box 64854
St. Paul, MN  55164-0854
(800) 767-3330

Independent Accountants
KPMG LLP
One Arizona Center
400 East Van Buren Street
Phoenix, AZ  85004-0001

Board of Directors (left to right, front to back)   Timothy A. Crown,  Eric J. Crown
Robertson C. Jones, Stanley Laybourne, Larry A. Gunning  

Common Stock
Insight Enterprises, Inc. is traded on the Nasdaq National
Market, ticker symbol NSIT.

Common 
Stock  Price*

Year  Ended 
December  31,  1998

Year  Ended 
December  31,  1999

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

High Price
$19.084
$19.500
$25.333
$36.833

Low Price
$14.778
$13.000
$17.111
$12.000

High Price
$40.000
$30.250
$35.375
$41.750

Low Price
$18.625
$18.750
$24.250
$29.000

*Retroactively reflects three-for-two stock splits effected in the form of stock dividends paid on 

February 18, 1999 and September 8, 1998.

Financial Reports
Additional copies of the Company’s 1999 Annual Report on
Form 10-K are available to stockholders upon request
without charge. 
To obtain additional copies of the Company’s Form 10-K or
other financial information issued by the Company:

• Visit us on the web at www.insight.com
• Call the Investor Hotline at (800)546-0586 or (480)902-1001 
• Mail your request to: Insight Enterprises, Inc., Investor       

Relations, 1305 West Auto Drive, Tempe, AZ 85284

© Insight Enterprises, Inc. 2000

SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

(Mark One) 
/ X/ 

Annual Report pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934  

For the year ended December 31, 1999  

or 

/   / 

Transition report pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934  

For the transition period from __________ to ___________ 

Commission File Number: 0-25092 

INSIGHT ENTERPRISES, INC. 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

1305 West Auto Drive 
 Tempe, Arizona 
(Address of principal executive offices) 

86-0766246 
(IRS Employer Identification No.) 

85284 
(Zip Code) 

Registrant’s telephone number, including area code: (480) 902-1001 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
None 

Name of each exchange on which registered 
N/A 

Securities registered pursuant to Section 12(g) of the Act: 

Common Stock 
(Title of Class) 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such report(s)), and (2) has been subject to such filing requirements for the past 90 
days. 

Yes  X   

No ___ 

Indicate  by  check  mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K is not 
contained  herein,  and  will  not  be  contained,  to  the  best  of  Registrant’s  knowledge,  in  definitive  proxy  or 
information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-
K.  / / 

The  aggregate  market  value  of  the  voting  and  non-voting  stock  held  by  non-affiliates  of  the  Registrant, 
based  upon  the  closing  price  of  the  Registrant’s  Common  Stock  as  reported  on  the  Nasdaq  National  Market  on 
February  29,  2000,  was  approximately  $843,944,000.    Shares  of  Common  Stock  held  by  each  officer  and  director 
and  by  each  person  who  owns  10%  or  more of the outstanding Common Stock have been excluded in that such 
persons  may  be  deemed  to  be  affiliates.    This  determination  of  affiliate  status  is  not  necessarily  conclusive  for 
other purposes. 

The  number  of  outstanding  shares  of  the  Registrant’s  Common  Stock  on  February  29,  2000  was 

26,898,600. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOCUMENTS INCORPORATED BY REFERENCE 

Portions  of  the  Registrant’s  Proxy  Statement  for  the  Annual  Meeting  of  Stockholders  to  be  held  on  May 

16, 2000 are incorporated by reference in Part III hereof. 

 
 
 
 
INSIGHT ENTERPRISES, INC. 

FORM 10-K ANNUAL REPORT 
Year Ended December 31, 1999 

TABLE OF CONTENTS 

ITEM 1. 
ITEM 2. 
ITEM 3. 
ITEM 4. 

ITEM 5. 

ITEM 6. 
ITEM 7. 

ITEM 7A. 
ITEM 8. 
ITEM 9. 

PART I 

Business...................................................................................................................... 
Properties ................................................................................................................... 
Legal Proceedings.................................................................................................... 
Submission of Matters to a Vote of Security Holders........................................ 

PART II 

Market for the Registrant’s Common Stock and Related Stockholder  
  Matters.................................................................................................................... 
Selected Consolidated Financial and Operating Data ........................................ 
Management’s Discussion and Analysis of Financial Condition and............. 
  Results of Operations........................................................................................... 
Quantitative and Qualitative Disclosures about Market Risk........................... 
Financial Statements and Supplementary Data ................................................... 
Changes in and Disagreements with Accountants on Accounting and  
  Financial Disclosure ............................................................................................ 

ITEM 10. 
ITEM 11. 
ITEM 12. 
ITEM 13. 

Directors and Executive Officers of the Registrant............................................ 
Executive Compensation......................................................................................... 
Security Ownership of Certain Beneficial Owners and Management............. 
Certain Relationships and Related Transactions................................................. 

PART III 

ITEM 14. 
Exhibits and Reports on Form 8-K........................................................................ 
SIGNATURES  ..................................................................................................................................... 

PART IV 

Page 

1 
9 
9 
9 

10 
11 

12 
19 
19 

19 

19 
19 
20 
20 

20 
22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1. Business 

General 

PART I 

Insight Enterprises, Inc. (“Insight” or the “Company”) through its subsidiary, Insight Direct Worldwide, Inc., is a global 
direct  marketer  of  brand  name  computers,  hardware  and  software.    We  market  primarily  to  small-  and  medium-sized 
businesses  of  50  to  1,000  employees,  through  a  combination  of  pro-active outbound telephone-based sales, and electronic 
commerce  and  marketing.    We  offer  an  extensive  assortment  of  more  than  100,000  SKUs  of  computer  hardware  and 
software, including such popular name brands as Compaq, Gateway, Hewlett-Packard, IBM, Microsoft, Toshiba and 3COM.  
Our  knowledgeable  sales  force,  aggressive  marketing  strategies  and  streamlined  distribution,  together  with  our  advanced 
proprietary information system, have resulted in customer loyalty and profitable growth.  

We  seek  to  create  strong,  long-term  relationships  with  our  customers  through  the  use  of  a  well-trained, dedicated 
outbound sales force whose goal is to increase penetration of existing accounts, encourage repeat buying and ensure customer 
satisfaction.  To that end, the Company has increased its number of account executives by 693% over the last five years, from 
194 in 1994 to 1,538 at the end of 1999, most of whom focus on outbound telemarketing.  

We have developed a highly refined operating model to support an efficient fulfillment and distribution infrastructure.  
We  believe  our  technologically  advanced,  proprietary  real-time  information  systems  enhance  the  integration of our sales, 
distribution and accounting functions,  allowing the Company to leverage operating expenses and improve customer service.  
Moreover,  our  efficient  use  of  technology  has  resulted  in  an  expanded  product  offering,  while  maintaining a “just-in-time” 
inventory system. 

In  1998,  we  expanded  operations  outside  of  North  America  with  the  acquisition  of  two  European  computer  direct 
marketing  companies.    The  first,  in  April  1998,  was  the  acquisition  of  a  full-service  direct  marketing  organization based in 
Worksop,  England,  along  with  85%  of  a  related  Internet  service  provider  company.    In  January  2000,  we  acquired  an 
additional  10%  of  the  Internet  service  provider  company.    In  December  1998  we  acquired  a  leading  direct  marketer  based 
near Frankfurt, Germany.  Our European subsidiaries represented 10% of net sales in 1999. 

In September 1998, increasing our customer base in the United States, we acquired New Orleans-based computer direct 
marketer  Treasure  Chest  Computers,  Inc.    During  1999,  the  operations  of  this  direct  marketer  were  moved  to  existing 
facilities in Tempe, Arizona and Indianapolis, Indiana. 

Insight, through its subsidiary Direct Alliance Corporation, is a global outsourcing provider of direct marketing services 
primarily  to  third  party  original  equipment  manufacturers.    These  services  include  marketing,  sales,  configuration  and 
distribution. 

Our  objectives  are  to  increase  sales  and  profitability  in  all  areas  by  (i)  expanding  our  customer  base,  (ii)  increasing 
penetration  of  our existing customer base, (iii) expanding globally, (iv) leveraging our existing infrastructure, (v) expanding 
product offerings,  (vi)  utilizing  emerging  technologies,  and  (vii)  expanding  our  outsourcing  clients.  Our goal is to become 
the primary source for providing computer products to our target markets. 

The  Company’s  executive  offices  are  located  at  1305  West  Auto  Drive,  Tempe,  Arizona  85284,  and  its  telephone 
number is (480) 902-1001.  Sales and administrative offices, outsourcing operations and related distribution facilities are also 
situated  in  Tempe,  Arizona.    Our  full-service  distribution  center  was  relocated  to  Indianapolis,  Indiana  in  early  1998.    We 
maintain World Wide Web sites at www.insight.com and www.direct-alliance.com.  

Insight was incorporated in Delaware in 1991 and is the successor to the business that commenced operations in 1988.  
Unless otherwise indicated, the “Company” or “Insight” as used herein refers to Insight Enterprises, Inc. and its subsidiaries 
and predecessors. 

Industry Background 

Computer, hardware and software sales continue to increase in the United States and worldwide.  We believe that sales 
of  computers  and  related  products  have increased principally because of the following: (i) decreasing prices of computers, 
hardware,  and  software  resulting  primarily  from  technological  advances  and  intense  competition  among  manufacturers, 
retailers,  and  resellers,  (ii)  improvements  in  computer  hardware  performance  and  the  development  of  new  software 
applications, (iii) increased use of computers by businesses, educational institutions, and governments, (iv) increased user 
familiarity  with  computers,  (v)  rapid  technological  advances,  resulting  in  shorter  product  life  cycles,  and  (vi)  component 
commonality resulting from the emergence of industry standards. 

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  market  for  computers  and  related  products  is  served  through  a  variety  of  distribution  channels,  and  intense 
competition  for  market  share  has  forced  computer  manufacturers  to  seek  new  channels  to  distribute  their  products.    We 
believe the direct marketing channel that we operate in is the fastest growing segment of the PC product markets both in the 
U.S.  and  worldwide.    Additionally,  we  believe  that  larger  companies,  such  as  Insight,  are  taking  away  market  share  from 
smaller companies. 

  We believe that as businesses and individuals become increasingly familiar with computers, they are more receptive to 
direct marketing.  We believe that as customers become more receptive to direct marketing the customers’ purchase decision, 
will be based increasingly on product selection and availability, price, convenience, and customer service.  We believe that 
direct  marketers  offer  broader  product  selection,  lower  prices,  and  greater  purchasing  convenience  than  traditional  retail 
stores. 

We  believe  new  entrants  into  the  direct  marketing  channel  must  overcome  a  number  of  significant  barriers  to  entry, 
including (i) the time and resources required to build a customer base of sufficient size and a well-trained account executive 
sales base, (ii) the significant investment required to develop an information and operating infrastructure, (iii) the advantages 
enjoyed  by  established  larger  competitors  with  purchasing  and  operating  efficiencies,  (iv)  the  reluctance  of  manufacturers 
and distributors to allocate product and cooperative advertising funds and establish electronic transactional relationships with 
additional participants, and (v) the difficulty of identifying and recruiting management personnel. 

We believe that we will continue to benefit from industry changes as a cost-effective provider of a full range of computer 
and related products through direct marketing.  We believe that traditional distribution channels, such as retail stores, do not 
satisfy customers’ key purchase criteria of product selection and availability, price, convenience and customer service, thus 
creating opportunity for growth of direct marketers of computer products.  Additionally, the Company believes that recently 
emerging  Internet-only  computer  providers,  though  currently  offering  attractive  pricing,  have  not  to  date  offered  the 
necessary  support  functions  (e.g.  dedicated  account  executive,  term  purchases,  efficient  return  privileges) to satisfy the 
Company’s targeted customers, small- and medium-sized businesses. 

Operating Strategy 

Our objective is to become the global leader in the direct sales and direct marketing of computers and related products to 

the computer-literate end-user.  The key elements of our strategy are as follows: 

Small- to Medium-Size Business Market Focus.  We target businesses with 50 to 1,000 employees, which we believe is 
one  of  the  most  valuable  segments  of  the  computer  market  because  they  demand  leading,  high-performance technology 
products, purchase frequently, are value conscious, and require less technical support.  Our operating model positions us to 
more  effectively  serve  this  business  segment  of  the  market  through  our competitive pricing, extensive product availability, 
high levels of customer service, and cost-effective distribution systems and technological innovation.  

Well Trained Account Executives and Attractive Targeted Marketing. We offer our products through integrated direct 
marketing  that includes outbound and inbound telesales, electronic commerce, electronic direct marketing, printed catalogs 
and selectively targeted advertisements in trade publications.  We focus our effort on outbound telemarketing and, to this end, 
have increased the number of account executives at a compound annual rate of 51% over the last five years to 1,538 in 1999.  
To  support  our  marketing  effort,  we  have  prioritized  our  customer  database,  assigned  account  responsibility  to  specific 
account executives and enhanced sales training.   

Use  of  E-Commerce.    We  actively  promote  the  use  of  e-commerce with our customers.  We believe that providing the 
customer  with  a  seamless  e-commerce  system  supported  by  well-trained  account  executives  results  in  a  highly  efficient 
business  model  with  high  customer  satisfaction.    Additionally,  through  the  promotion  of  e-commerce we hope to increase 
sales and facilitate the customer’s ease of doing business with Insight. 

Building Customer Loyalty.  We strive to create a strong, long-term relationship with our business customers, which we 
believe increases the productivity of our existing accounts, encourages repeat buying, and ensures customer satisfaction.  We 
believe  that  a  key  to  building  customer  loyalty  is  to  provide  customers  with  a  team  of  knowledgeable  and  empowered 
account executives backed by a strong support staff.  Most business customers are assigned a trained account executive who 
handles orders and notifies them of products and services that may be of specific interest.  We believe these strong one-on-
one relationships improve the likelihood that the customer will look to Insight for future purchases.  

Broad Selection of Branded Products.  We provide the convenience of one-stop shopping by offering our customers a 
broad, comprehensive selection of more than 100,000 computer and related products based on the Wintel standard.  We offer 
brand  name  products  of  major  manufacturers,  including,  Compaq,  Gateway,  Hewlett-Packard, IBM, Microsoft, Toshiba and 
3COM.    Our  breadth  of  product  offering  combined  with  our  efficient,  high-volume  and  cost-effective  direct  marketing 
practices  allows  us  to  offer  competitive  prices.    We  have  developed  “direct-ship”  programs  with  many  of  our  suppliers 
through the use of electronic data interchange links allowing us to expand further our product offerings, without increasing 
inventory and handling costs or exposure to inventory risk. 

2

 
 
 
 
 
 
 
 
 
 
 
 
Efficient Technologically Driven Operator.  We have developed a highly refined operating model to support an efficient 
fulfillment and distribution infrastructure.  Our business model yielded inventory turns of 57 and 26 times in 1999 and 1998, 
respectively.  We also use technologically advanced, proprietary, real-time information systems to enhance the integration of 
our  sales,  distribution  and  accounting  functions,  with  the  goal  of  lowering  operating  expenses  and  further  improving 
customer  service  and  satisfaction  levels.    To  minimize  our  inventory  exposure,  we  use  a  variety  of  inventory  control 
procedures  and  policies,  including  automated  “just-in-time”  management  and  electronic  “direct-ship”  programs  with 
suppliers.  Fifty-three percent of our orders in 1999 were shipped directly to the customer from our suppliers.  In addition, we 
use other automated systems involving telephony, credit card processing and standard email notification to further streamline 
operations and to continue to improve profitability and increase customer satisfaction.  

We  also  desire  to  become  the  leading  global  provider  of  direct  marketing  services  by  leveraging  our  core  operating 
competencies and offering these competencies to companies seeking to direct market their products.  We expect to continue 
to leverage opportunistically these capabilities in the future.  

Growth Strategy 

Our  growth strategy is to increase sales and earnings by (i) expanding our customer base, (ii) increasing penetration of 
our  existing  customer  base,  (iii)  expanding  globally,  (iv)  leveraging  our  existing  infrastructure,  (v)  expanding  our  product 
offerings, (vi) utilizing emerging technologies and (vii) expanding our outsourcing clients. 

Expand Customer Base.  We believe we have captured less than a third of the accounts in our target market, small- and 
medium-sized  businesses.    We  seek  to  acquire  new  account  relationships  through  proactive  outbound  telemarketing, 
electronic commerce and marketing. 

Increase  Penetration  of  Existing  Customer  Base.  We believe the Company is the primary provider of computers and 
related  products  for  less  than  half  of  our  customers.    We  seek  to  become  the  primary  provider  for  our  customers  by 
developing  and  increasing  the  number  of  account  executives  who  focus  on  outbound  telemarketing  opportunities.    We 
believe  proactive  account  management  and  assignment  of  specific  identified  account  executives  dedicated  to  developing 
closer  relationships  with  active  business  customers  will  enable  us  to  increase  the  volume,  frequency,  and  breadth  of  the 
business.    Additionally,  in  order  to  increase  our  capability  to  contact  accounts,  we  have  increased the number of account 
executives  by  693%  since  1994,  to  1,538  as  of  December  31,  1999,  most  of  whom  focus  on  outbound  telemarketing.    In 
addition, we have added senior level sales managers to our management team in order to enhance sales productivity.  We 
continue  to  refine  our  customer  database  to  better  understand  and  service  our  customers  resulting  in  long-term customer 
relationships. 

Global  Expansion.  We seek to become a global leader in direct marketing.  To that end, we established operations in 
Canada  in  1997  and  in  the  United  Kingdom  and  Germany  in  1998.    For  the  year  ended  December  31,  1999,  10%  of  the 
Company’s  net  sales  were  from  European  subsidiaries.    We  intend  to  continue  expanding  globally  through  additional 
acquisitions of direct marketing companies or establishing additional locations. 

Leverage Existing Infrastructure.   We have expended considerable resources to develop our infrastructure to support 
planned  growth.    Since  the  end  of  1998,  we  have  increased  the  number  of  account  executives by 466 and invested in our 
information systems.  We believe that ultimately these investments will allow us to increase sales, without a corresponding 
increase  in  operating  expenses.    We  expect  to  continue  to  reduce  operating  expenses  as  a  percent  of  sales  and  improve 
profitability  through  increased  productivity  of  new  account  executives,  cost-effective  marketing,  utilization  of  electronic 
commerce and economies of scale.  In addition, we have developed strong relationships with our suppliers and continue to 
offset certain expenses through the receipt of supplier reimbursements.  We intend to continue to leverage our core operations 
by offering outsourcing of direct marketing services to leading manufacturers of computers and related products. 

Expand Product Offering.  We offer an extensive assortment of products.  Many of our products are offered through the 
use  of  our  proprietary  software  which  enables  us  to  maintain  a  “virtual  inventory”  through  real-time access to supplier 
products  via  electronic data interchange links.  In 1999, 53% of the Company’s shipments were “direct shipped” from non-
Insight  distribution  facilities,  compared  to  50%  in  1998.    We  intend  to  continue  to  expand  our  product  offerings  through 
increased use of the electronic “direct ship” programs with suppliers as well as seeking new product authorizations, as they 
become  available  to  direct  channels.    In  addition,  we  intend  to  continue  to  analyze  domestic  and  international  acquisition 
opportunities that would further expand and enhance our existing product offerings to the business customer.  

Utilize  Emerging  Technologies.  The Company has historically been a leader in creating and capitalizing on emerging 
technologies  in  direct  marketing  and  it  intends  to  continue  to  capitalize on such new advances.  The Company expects to 
continue  to  utilize  emerging  marketing  and  distribution  channels  such  as  the  Internet  and  on-line  computer  services  to 
generate sales, distribute product information, provide product support, and obtain additional customer leads.  The Company 
experienced a 159% increase in unassisted Internet sales, which constituted approximately 9.1% and 5.2% of its sales in 1999 
and  1998,  respectively.    We  believe  that  our  target  business  customers  are  technologically  sophisticated and will increase 

3

 
 
 
 
 
 
 
 
 
 
 
 
utilization of such services.  These new distribution channels continue to expand the scope of our marketing efforts, and we 
believe that they will lead to increased sales and profitability.  In particular, we believe that our direct marketing capabilities 
will  provide  us  a  competitive  advantage  in  the  rapidly  expanding  Internet  commerce  channel.    We  expect  to  further  utilize 
our direct marketing expertise in order fulfillment and distribution to take advantage of these new direct marketing channels 
as they continue to develop. 

Expansion  of  Outsourcing  Clients.    We  currently  offer  outsourcing  services  to  6  different  customers.    We  intend  to 

continue to actively solicit new customers from both within and outside the computer industry.  

Marketing 

We  sell  our  products  through  the  direct  marketing  channel.    Our  marketing  programs  are  designed  to  attract  new 
customers and to stimulate additional purchases from existing customers.  Through our marketing programs, we emphasize 
our  broad  product  offering,  competitive  pricing,  fast  delivery,  customer  support  and  multiple  payment  options.    We  use  a 
variety  of  marketing  techniques  to  reach  existing  and  prospective  customers  including  outbound  telemarketing,  electronic 
marketing and communications, catalogs and specialty marketing programs. 

Outbound  Telemarketing.    We  maintain  a  core  group  of  outbound  telemarketing  account  executives  who  contact 
specified  customers  on  a  systematic  basis  to  generate  additional  sales.    In  addition,  when  time  permits,  these  account 
executives utilize various prospecting techniques in order to increase the size of our customer base.  We believe that small- 
and  medium-sized  businesses  respond  favorably  to  a  one-on-one relationship with personalized service from  well-trained 
account  executives.    Once  established,  these  one-on-one  relationships  are  maintained  and  enhanced  through  frequent 
telecommunications supplemented by e-marketing materials designed to meet each customer’s specific computing needs.  At 
December 31, 1999, the Company employed 1,538 account executives, an increase of 43% from 1,072 account executives at 
December 31, 1998, most of whom are focused on outbound marketing. 

Electronic  Marketing  and  Communications.    We  maintain  a  global  Web  site  www.insight.com, which features our 
current product offerings, special promotions, technical product specifications and other useful information.  Customers may 
place  orders  while  at  the  site  using  a  credit  card  or  electronic  purchase  order.    Unassisted  Web  orders – those transacted 
without the assistance of an Insight account executive  – represented 9.1% of the Company’s net sales in 1999.  We believe 
this percentage will increase as the popularity and credibility of the Internet grows and as businesses and electronic customers 
increase their use of the Web to procure computing products.  

Our outbound telesales account executives encourage customers to utilize the Company’s web site,  www.insight.com, 
for placing orders, and we offer selected businesses customized web sites that are designed by our electronic marketing team.  
These customized web areas allow businesses to procure computing products from us at specially negotiated volume pricing.  
We also create awareness of our products to an audience of electronically savvy customers and prospects through graphically 
rich electronic catalogs, electronic postcards and other branded sales messages transmitted via E-mail. 

Catalogs.    Our  catalogs  are  selectively  mailed  to  existing active customers to increase sales to those customers. Each 
catalog provides detailed product descriptions, manufacturers’ specifications, pricing and the Company’s service and support 
features.    As  part  of  our  outsourcing  services,  we  also  produce  catalogs  for  certain  manufacturers.    These  catalogs  are 
circulated periodically, and for select manufacturers the catalog is inserted into the manufacturer’s product packaging. 

Advertising.    We  place  targeted  advertisements  in  trade  publications  in  the  United  States,  the  United  Kingdom  and 
Germany.    These  color  advertisements  provide  detailed  product  descriptions,  manufacturers’  specifications  and  pricing 
information and emphasize the Insight’s service and support features.  Additionally, the Insight logo and telephone number 
are included in promotions by selected manufacturers. 

Specialty Marketing.  We continue to increase our national exposure, promote local interest, and increase traffic on our 
Web  site  through  sponsorship  of  the  “Insight.com  Bowl”,  a  post-season  intercollegiate  football  game.    The  Company 
announced  its  multi-year sponsorship on November 6, 1997.  During the 1999 Insight.com Bowl, which was telecast live by 
ESPN on December 31, 1999, we aired television commercials showcasing the Company and its products.  These 15-second 
spots were designed to introduce the Insight brand to prospective customers and encourage high-technology business buyers 
to visit Insight’s Web site at www.insight.com. 

Supplier  Reimbursements. 

  We  obtain  supplier  reimbursements  from  certain  product  manufacturers. 

  Such 
reimbursements  may  be  in  the  form  of  discounts,  advertising  allowances,  price  protection  or  rebates.    Additionally, 
manufacturers  may  also  provide  mailing  lists,  contacts  or  leads.    In  other  cases,  we  receive reimbursements from suppliers 
based upon the volume of purchases, or sales, of the suppliers’ product.  No assurance can be given that we will continue to 
receive  such  reimbursements  or  that  we  will  be  able  to  collect  outstanding  amounts  relating  to  these reimbursements in a 
timely manner, or at all.  A reduction in or discontinuance of, a significant delay in receiving, or the inability to collect such 
reimbursements  could  have  a  material  adverse  effect  on  the  Company’s  business,  results  of  operations  and  financial 

4

 
 
 
 
 
 
 
 
 
 
 
 
condition.  We believe that supplier reimbursements leverage our marketing reach and strengthen relationships with leading 
manufacturers.  

Customers.    We  maintain  an  extensive  database  of  customers  and  potential  customers.    Based  on  dollar volume, 
approximate  percentages  of  net  sales  for  1999  to  end-users in the Company’s four major market segments were as follows: 
business, including computer resellers - 82%, educational institutions - 5%, government organizations - 2%, and home - 11%.  
The percentage of net sales to business customers has increased from 80% in 1998.  No single customer accounted for more 
than two percent of net sales during 1999. 

Sales 

We  believe  that  our  ability  to  establish  and  maintain  long  term  relationships  and  to  encourage  repeat  purchases  is 
dependent, in part, on the strength of our account executives.  Because our customers’ primary contact with the Company is 
through our account executives, we are committed to maintaining a qualified and knowledgeable sales staff. 

Of the 1,538 account executives employed by the Company at December 31, 1999; 1,273 were devoted to Insight Direct 
Worldwide,  Inc.  and  265  to  Direct  Alliance  Corporation.    The  Company  employed  1,072  account  executives  on  December 
31, 1998; 954 at Insight Direct Worldwide, Inc. and 118 at Direct Alliance Corporation. 

We  focus  on  recruiting  and  training  high-quality personnel.  New account executives are required to participate in an 
extensive training program to develop proficiency and knowledge of the Company’s products.  This program consists of class 
work  focusing  on  technical  product  information,  sales  and  customer  service,  and  supervised  inbound  and  outbound  sales 
experience.    Additionally,  the  Company,  in  conjunction  with  product  manufacturers  and  distributors,  sponsors  weekly 
training sessions introducing new products and emphasizing fast-selling products.  The Company also has a training program 
that seeks to refine sales skills and introduce new policies and procedures.  Our sales division is open 365 days a year, 24 
hours a day. 

Each account executive is responsible for building a customer base.  Most first time callers are assigned to an account 
executive, and subsequent incoming calls from that customer are then directed to their account executive.  Our information 
system  allows  on-line retrieval of relevant customer information, including the customer’s history and product information, 
such  as  list  price,  cost  and  availability,  as  well  as  upselling  and  cross-selling  opportunities.    Account  executives are 
empowered to negotiate sales prices, and part of their compensation is based upon the gross profit dollars generated.  Most 
account executives also make outbound sales calls to customers.  

We attribute our high outbound call volume and favorable repeat orders in part to the strength of our account executives.  
We have established dedicated sales divisions focusing on business, education, and government accounts.  These account 
executives have demonstrated the experience needed to interact with sophisticated purchasing agents and the management 
information staffs of larger organizations. 

The Company has experienced an increase in average order size of 1% from $915 in 1998 to $921 in 1999.  The average 
order  size  of  the  Company’s  Insight  Direct Worldwide, Inc. subsidiary has decreased 1% from $962 in 1998 to $952 in 1999 
while the average order size of the Company’s Direct Alliance Corporation subsidiary has decreased 9% from $601 in 1998 
to $544 in 1999.  This increase in average order size is attributable to the increased sales to business customers, the fact that 
Insight Direct Worldwide’s net sales increased as a percentage of total net sales, and was partially offset by decreasing prices 
on many products offered by the Company. 

5

 
 
 
 
 
 
 
 
 
 
Products and Merchandising 

We  offer  computers,  hardware  and  software  products.    The  following  chart  provides  information  regarding  selected 

products offered by the Company during 1999 and 1998: 

  Percentage of 
 Product Sales   

Product Categories  

1999 

1998 

Selected Product Manufacturers  

Computers: 

  Compaq 
  Hewlett-Packard  

IBM 
Toshiba  

   Notebooks .....................................................
   Desktops and Servers ..................................

18% 
17% 

22% 
18% 

Hard disk drives ...............................................

7% 

Memory/Processors ........................................

8% 

8% 

5% 

Iomega  
  Maxtor  
Intel  
  Kingston  

Monitors/Video................................................

6% 

6%  Mag Innovision  

Network/Connectivity.....................................

8% 

8%  Cisco Systems  

  Hewlett Packard  

Printers ...............................................................

9% 

9% 

 Epson 

  Hewlett-Packard  

Software ............................................................

11% 

10%  Adobe 

Miscellaneous ..................................................

16% 

  Microsoft  
14%  American Power 

   Conversion 

Seagate  
Western Digital  
PNY  
Viking 
Princeton Graphic Systems  
ViewSonic  
Intel 
3Com 
Lexmark 
Okidata 
Novell 
Symantec 
Adaptec 
Belkin 

Our largest product category is computers, representing 35% of product sales in 1999, down from 40% of product sales 
in 1998.  The decrease in computers as a percentage of sales is due to the decrease in the sales price per unit and the fact that 
sales in this category are significantly lower in the European operations, which were acquired in 1998.  

We  select  our  products  based  upon  existing  and  proven  technology.    We  will  not  introduce  a  new  product  until  we 
believe  that  a  sufficient  market  has  developed.    Our  product  managers  and  buyers  evaluate  new  products  and  the 
effectiveness  of  existing  products,  and  select  products  for  inclusion  in  our  marketing based upon market demand, product 
features, quality, reliability, sales trend, price, margins and warranties.  Because our goal is to offer the latest in technology, 
we quickly replace slower selling products with new products.  We offer more than 100,000 computer and related products 
based on the Wintel standard.  Historically, we have made purchases/sales from/to other computer resellers in order to offer 
our customers favorable pricing, or to balance our inventory to minimize inventory exposure risk.  

Service and Support 

We  believe  we  achieve  high  levels  of  customer  satisfaction.    Approximately  two-thirds of our orders in both 1999 and 
1998  were  placed  by  customers  who  had  previously  purchased  products  from  the  Company.    Our  dedication  to  promp t, 
efficient customer service are important factors in customer retention and overall satisfaction. 

Fast Product Delivery.  Utilizing our proprietary information system, customer orders are sent to our distribution center 
or to one of our “direct ship” suppliers for processing immediately after credit approval.  Federal Express has set up its own 
packing  facility  within  the  Company’s  distribution  center,  and  we  have  integrated  Federal  Express’  and  United  Parcel 
Service’s labeling and tracking system into the Insight information system to ensure prompt delivery.  Additionally, we have 
integrated our information system with our “direct ship” suppliers; as a result, shipments from these suppliers are transparent 
to  Insight’s  customers.    However,  we  assume  the  risks  and  rewards  of  ownership  and  therefore  record  the  revenues  and 
related costs derived from the sale of such products in our net sales, and cost of goods sold, respectively.  We ship most of 
our orders on the day the orders are received and credit is approved. 

Specialty  Communications.  Our employees use the Internet network to enhance customer support and inter-business 
correspondence.  The network access provides a convenient communication device enabling customers to contact their sales, 
customer  service, and technical support representatives via E-mail messages.  The customer may elect to receive a message 
via electronic mail automatically upon shipment to confirm that the order has been shipped. 

Warranties and Product Returns.   Most of the products marketed by the Company are warranted by the manufacturer.  
We  usually  request  that  customers  return  their  defective  products  directly  to  the  manufacturer  for  warranty  service.    On 
selected  products,  and  for  selected  customer  service  reasons,  we  accept  returns directly from the customer and then either 

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
credit  the  customer  or  ship  a  replacement  product.    We  generally  offer  a  limited  15-  or  30-day  money  back  guarantee  for 
unopened products and (selected opened products ); however, certain products are subject to restocking fees.  The returned 
products are quickly processed and returned to the manufacturer or supplier for repair, replacement, or credit to the Company, 
or resold by the Company if unopened.  Products that cannot be returned to the manufacturer for warranty processing, but are 
in working condition, are promptly sold to inventory liquidators, which helps us minimize losses from returned products. 

Technology Based Operations 

We believe our implementation of advanced technological systems provides competitive advantages by increasing the 
productivity  of  our  account  executives,  delivering  more  efficient  customer  service  and  reducing  order  processing  and 
inventory costs.  Our account executives can access the Company’s proprietary information system to obtain (i) a customer 
history,  (ii)  the  cost  and  availability  of  the  current  order,  (iii)  gross  profit  information,  (iv)  the  compatibility  of  products 
ordered,  and  (v)  cross-selling  and  up-selling  opportunities.    We  believe  that  the  information  available  to  our  account 
executives  empowers  them  to  make  better  decisions,  provide  superior  customer  service,  and  increase  overall  profitability.   
We have incorporated redundancy in our management information systems and back-up systems and generators that will help 
to  minimize  the  impact  of  interruption  in  our  management  information  or  telecommunication  systems.    We  believe  that  our 
investment in information technology will continue to improve efficiency. 

We  have  integrated  our  sales,  accounting,  inventory,  and  distribution  systems.    Utilizing  our  proprietary  information 
system,  orders  are  electronically  sent  to  either  the  Insight  distribution  center  or  to  a  “direct  ship”  supplier  for  processing 
immediately  upon  credit  approval.    All  products  received  in  the Company’s distribution center have a standard UPC code, 
manufacturer bar code, or supplier bar code, or are issued an Insight bar code.  Our proprietary superscan process checks 
orders to ensure accurate fulfillment prior to shipping and then records reduction in inventory.  We have implemented a re-
ordering  system  that  calculates  lead  times  and,  in  some  instances,  automatically  re-orders  from  certain  suppliers.    Our 
sophisticated  system  accepts  price  quotes  from  several  competing  suppliers  and  automatically  re-orders from the supplier 
with  the  most  competitive  price.    We  have  integrated  our  order  processing,  labeling,  and  tracking  systems  with  Federal 
Express  and  United  Parcel  Service  to  ensure  overnight  delivery.    Additionally,  we  have  implemented  an  on-line, real time 
credit  card  address  verification  and  approval  system  through  a  third-party  provider  with  Visa®,  MasterCard®,  American 
Express® and Discover® to instantaneously match the address provided by the customer with the specific credit card billing 
address and obtain transaction approval.   

We are in the process of replacing certain of our core business function software applications in order to accommodate 

expanding business needs.  Some applications were installed in 1999 and others will continue in 2000 and beyond. 

Our telephone system can automatically route calls, depending on their originating data, to specific sales groups, or to 
the  best-selling  account  executives.    Our  telephone  system  also  uses  menu  systems  that  permit  the  customers  to  route 
themselves to the appropriate service or sales area, or to their assigned account executives. 

Purchasing and Distribution  

Purchasing/Inventory  Management.    During  1999,  we  purchased  products  from  approximately  600  suppliers.  
Approximately  17%  (based  on  dollar  volume)  of  these  purchases  were  directly  from  manufacturers,  with  the  balance  from 
distributors.  Purchases from Ingram Micro, Inc. (a distributor), our largest supplier, accounted for approximately 26% of our 
total  product  purchases  in  1999.    The top five suppliers as a group (Ingram Micro; Tech Data Corporation (a distributor); 
Merisel,  Inc.  (a  distributor);  Toshiba  America  Information  Systems,  Inc.  and  Synnex  Information  Technologies,  Inc.  (a 
distributor))  accounted  for  approximately  64%  of  our  total  product  purchases  during  1999.    We  believe  we  have  excellent 
relationships  with  our  suppliers,  which  have  resulted  in  favorable  return  and  price  protection  policies,  as  well  as  supplier 
reimbursements.  Although brand names and individual products are important to our business, we believe that competitive 
sources of supply are available in substantially all of our product categories and therefore we are not dependent on any single 
supplier.  We believe that 60%-70% of the purchases by our customers are made without regard to brand. 

Inventory  Management.    We  utilize  “just-in-time”  inventory  management  to  reduce  inventory  costs.    Our  order 
fulfillment and inventory controls allow us to forecast and order products “just-in-time” for shipping.  We promote the use of 
electronic data interchange with our suppliers, which helps to reduce overhead and the use of paper in the ordering process.  
Additionally, some distributors will “direct ship” products directly to the customer, which reduces physical handling by the 
Company.    Fifty-three  percent  of  our  orders  were  “direct  shipped”  from  non-Insight  distribution  facilities  in  1999.    Such 
“direct shipments” are transparent to the customer.  However, we assume the risks and rewards of ownership and therefore 
record the revenue and related costs from the sales of such products in our net sales and cost of goods sold, respectively.  
These  inventory  management  techniques  allow  us  to  offer  a  greater  range  of  products  without  increased  inventory 
requirements, and to have reduced inventory exposure and faster order fulfillment time, resulting in inventory turns of 57 and 
26 times for 1999 and 1998, respectively. 

The industry in which we operate is characterized by rapid technological change and the frequent introduction of new 
products and product enhancement.  While we attempt to anticipate and react to new product introductions and to mitigate 

7

 
 
 
 
 
 
 
 
 
 
 
 
our exposure to losses from inventory obsolescence, there can be no assurance that such efforts will be successful, or  that 
unexpected  new  product  introductions  will  not  have  a  material  adverse  effect  on  the  demand  for  our  inventory  or  product 
offerings. 

Distribution  Center.    The  majority  of  our  U.S.  distribution  operations,  including  Direct  Alliance  Corporation,    are 
conducted  at  our  178,000-square  foot  shipping  facility  in  Indianapolis,  Indiana.    Activities  performed  in  this  distribution 
center  include  receipt  and  shipping  of  inventory,  configuration  of  computer  systems,  and  returned  product  processing.   
Orders  are  transmitted  electronically  from  the  account  executive  to  the  distribution  center  upon  credit  approval,  where  a 
packing  slip  is  printed  automatically  for  order  fulfillment.    All  inventory  items  are  bar  coded  and  placed  in  designated  bin 
locations  that  are  marked with both readable and bar coded identifiers.  Product movement is computer directed and radio 
frequency  scanned  for  verification.    Radio  frequency  technology  also  is  used  to  perform  daily  inventory  cycle  counts  to 
ensure  inventory  accuracy.    We  also  use  a  proprietary  super-scan  process  to  ensure  accurate  order  fulfillment.    Our 
outsourcing operations are also served by our distribution center in Tempe, Arizona.  We also have distribution facilities in 
Canada, the United Kingdom and Germany. 

Outsourcing 

We  seek  to  leverage  our  core  competencies  in  direct  marketing  by  providing  turnkey  direct  marketing  services.    We 
believe  that  outsourcing  provides  manufacturers  the  ability  to  reduce  operational  overhead,  stimulate  demand  for  their 
products through other marketing channels, increase sales and enhance customer satisfaction. 

We provide direct marketing services to certain computer product manufacturers.  These services include publishing and 
circulating catalogs, placing advertisements under the manufacturer’s name, providing account executives dedicated solely to 
the  manufacturer’s  product  line,  configuration  capabilities  and  fulfilling  and/or  shipping  orders  and  handling  returns.    Our 
outsourcing  account  executives  interface  with  customers  as  representatives of the applicable manufacturers, not Insight.  
Most of the outsourcing arrangements are service-based whereby the Company derives net sales based upon a percentage of 
the revenues generated from sales of the manufacturers’ product.  Revenues from outsourcing sales and direct costs related to 
the generation of the revenues are included in the Company’s net sales and cost of goods sold, respectively.  Under certain 
outsourcing  arrangements,  Insight  takes  title  to  inventories  of  products  and  assumes  the  ris k  of  collection  of  accounts 
receivable.  Revenues and the related costs from the sales of such products are included in the Company’s net sales and cost 
of  sales,  respectively.    The  rate  of  our  net  sales  growth  in  the  future  may  be  affected  by  the  mix  of  type  of  outsourcing 
arrangements, which are in place from time to time.  Additionally, some of the programs may be seasonal in nature, because 
the  manufacturers’  target  customers  can  have  cyclical  buying  patterns.    Although we  are presently focused on computer-
related products, we intend to evaluate opportunities to leverage our sales, marketing, and distribution capabilities in areas 
involving non-computer products, from time to time. 

Competition 

The computer and related products industry is highly competitive.  We expect competition will increase as retailers and 
direct marketers who have not traditionally sold computer and related products enter the industry or if the industry’s rate of 
growth  slows.    We  compete  with  a  large  number  and  wide  variety  of  marketers  and  resellers  of  computers  and  related 
products,  including  traditional  computer  and  related  products  retailers,  computer  superstores,  Internet-only  computer 
providers, consumer electronics and office supply superstores, mass merchandis ers, and national direct marketers (including 
value-added  resellers  and  specialty  retailers,  aggregators,  distributors,  franchisers,  manufacturers  and  national  computer 
retailers some of which have their own direct marketing operations). 

Certain of our competitors have longer operating histories and greater financial, technical, marketing, and other resources 
than the Company.  In addition, many of these competitors offer a wider range of products and services than the Company 
and may be able to respond mo re quickly to new or changing opportunities, technologies and customer requirements.  Many 
current and potential competitors also have greater name recognition and more extensive promotional activities, offer more 
attractive terms to customers and adopt mo re aggressive pricing policies than the Company.  There can be no assurance that 
the Company will be able to compete effectively with current or future competitors or that the competitive pressures faced by 
the  Company  will  not  have  a  material  adverse  effect  on  the  Company’s  business,  results  of  operations  and  financial 
condition. 

Sales or Use Tax 

We  presently  collect  sales  tax  only  in  states  in  which  we  have  a  physical  presence.    These  states  include  Arizona, 
Indiana, Louisiana and Tennessee.  Various states have sought to impose on direct marketers the burden of collecting state 
sales or use taxes on the sales of products shipped to that state’s residents.  The United States Supreme Court has affirmed its 
position that, under the Commerce Clause of the United States Constitution, a state cannot constitutionally impose sales or 
use tax collection obligations on an out-of-state mail order company whose only contacts with the state are the distribution of 
catalogs and other advertising materials through the  mail and the subsequent delivery of purchased goods by United States 
mail  or  by  interstate  common  carrier  from  a  point  outside  of  the  state.    If  the  Supreme  Court  changes  its  position  or  if 

8

 
 
 
 
 
 
 
 
 
 
 
legislation is passed to overturn the Supreme Court’s decision, the imposition of a sales or use tax collection obligation on us 
for states to which we ship products would result in additional administrative expenses and could result in price increases to 
the  customer  or  otherwise  have  a  material  adverse  effect  on  our  business.    From  time  to  time,  legislation  to  overturn  this 
decision of the Supreme Court has been introduced, although to date, no such legislation has been passed.  Additionally, there 
is the possibility of a tax being imposed on Internet sales although today none has been enacted.  We also collect a goods and 
services tax in Canada, and a value added tax in the United Kingdom and Germany. 

Patents, Trademarks and Licenses 

We  do  not  maintain  a  traditional  research  and  development  group,  but  work  closely  with  computer  product 
manufacturers and other technology developers to stay abreast of the latest developments in computer technology.  Where 
necessary, we have obtained licenses for certain technology.  We conduct our business under the trademark and service mark 
“Insight”  and  its  related  logo.    We  believe  our  trademarks  and  service  marks  have  significant  value  and  are  an  important 
factor in the marketing of our products, and we intend to protect them. 

Personnel and Training 

As  of  December  31,  1999,  the  Company  employed  2,521  persons;  849  were  in  management  support  services  and 
administration, 1,538 were account executives and 134 were in warehouse/distribution.  Our employees are not represented 
by any labor union, and the Company has experienced no work stoppages.  We believe our employee relations are good. 

We have invested in our employees’ future and the Company’s future through Insight University, an ongoing program of 
internal  and  external  training.    The  training  programs  include  a  new  hire  orientation  program,  a  sales  training  program, 
general industry and computer education as well as ongoing employee and management development programs.  Insight’s 
Sales  Training  Program  is  dedicated  to  ensuring  quality  sales  and  customer  services.    The  Sales  Training  Program 
encompasses a five-week extensive product, system and procedural training program.  Ongoing sales skill classes target the 
positions of sales management, account executives and sales support by providing new skills for the entire sales process.  
Management  development  is  a  focus  for  Insight  University  and  provides  each  manager  with  development  opportunities 
through classes relevant to his/her needs.  We focus on a self-directed learning environment made possible via an e-learning 
initiative. 

Regulatory and Legal Matters 

The direct response business as conducted by the Company is subject to the Merchandise Mail and Telephone Order 
Rule  and  related  regulations  promulgated  by  the  Federal  Trade  Commission,  the  Arizona  Attorney  General  and  various 
regulatory authorities in other states where the customers purchase products.  We believe the Company is in compliance with 
such regulations and has implemented programs and systems to assure its ongoing compliance. 

Item 2.  Properties 

Our  executive  officers are located in a 21,000 square foot building, which the Company owns.  We also own a 103,000 
square foot facility in Tempe, Arizona which houses part of Insight Direct Worldwide Inc.’s sales force and a 56,000 square 
foot  facility  in  Tempe,  Arizona  that houses the sales and administration functions of Direct Alliance Corporation.  All three 
of  the  buildings  which  we  own  are  encumbered.    We  lease  approximately  140,000  square  feet  in  three  facilities  in  Arizona, 
which house  our  administrative,  support and outsourcing distribution activities.  In 1998, we leased a distribution center of 
approximately  178,000  square  feet  in  Indianapolis,  Indiana.    We  also  lease  another  42,000  square  feet  in  Canada,  23,000 
square  feet  in  Louisiana,  42,000  square  feet  in  the  United  Kingdom,  and  27,000  square  feet  in  Germany.    We  lease  two 
homes in the United Kingdom for Company employees.  A portion of the space in Canada is being used to house account 
executives managing U.S. business accounts.  The leases for approximately 14% of such space expire in 2000, 26% expire in 
2001,  6%  expire  in  2002,  8%  expire  in  2003,  40%  expire  in  2004  and  the  remaining  6%  expire  between  2006  and  2012.    We 
may  require  more  space  in  the  future.    The  amount  and  timing  of  future  space  needs  will  depend  upon  the  extent  of  our 
growth.  We believe that suitable facilities will be available as needed. 

Item 3.  Legal Proceedings 

The Company is a party to various legal proceedings arising in the ordinary course of business.  While it is not feasible 
to  predict  the  ultimate  disposition  of  these  matters,  in  the  opinion  of  management  their  outcome  will  not  have  a  material 
adverse effect on the financial condition of the Company. 

Item 4.  Submission of Matters to a Vote of Security Holders 

None. 

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 5. Market for the Registrant’s Common Stock and Related Stockholder Matters 

Market Information 

PART II 

Our  Common  Stock  is  traded  on  the  Nasdaq  National  Market  under  the  symbol  “NSIT.”    The  bid  price  information 
included  herein  is  derived  from  the  Nasdaq  Monthly  Statistical  Report,  represents  quotations  by  dealers,  may  not  reflect 
applicable markups, markdowns or commissions and does not necessarily represent actual transactions. 

Common Stock  

  High Price 

  Low Price 

Year 1998 

First Quarter........................................................................... 
Second Quarter...................................................................... 
Third Quarter.......................................................................... 
Fourth Quarter....................................................................... 

Year 1999 

First Quarter........................................................................... 
Second Quarter...................................................................... 
Third Quarter.......................................................................... 
Fourth Quarter....................................................................... 

$19.084 
19.500 
25.333 
36.833 

40.000 
30.250 
35.375 
41.750 

$14.778 
13.000 
17.111 
12.000 

18.625 
18.750 
24.250 
29.000 

As  of  February  29,  2000,  there  were  26,898,600  shares  outstanding  of  the  Common  Stock  of  the  Company  held  by 
approximately  117  stockholders  of  record.    We  estimate  there  are  approximately  6,600  beneficial  holders  of  our  Common 
Stock. 

Dividends.  We have never paid a cash dividend on our Common Stock, and our credit facility prohibits the payment of 
cash dividends without the lender’s consent.  The Board of Directors anticipates that all of the Company’s earnings will be 
retained for use in its business and does not intend to pay any cash dividends in the foreseeable future. 

On  January  6,  1999,  the  Company’s  Board  of  Directors  approved  a  3-for-2  stock  split  effected  in  the  form  of  a  stock 
dividend  and  payable  on  February  18,  1999  to  the  stockholders  of  record  at  the  close of business on January 25, 1999.  
Additionally, 3-for-2 stock splits were effected in the form of stock dividends on September 8, 1998 and September 17, 1997.  
All  share  amounts,  share  prices  and  net  earnings  per  share  in  this  Annual  Report  on  Form  10-K  have  been  retroactively 
adjusted to reflect these 3-for-2 stock splits. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6. Selected Consolidated Financial and Operating Data 

The  following  selected  consolidated  financial  and  operating  data  should  be  read  in  conjunction  with  the  Company’s 
Consolidated Financial Statements and the Notes thereto, and Item 7  - Management’s Discussion and Analysis of Financial 
Condition  and  Results  of  Operations.    The  selected  consolidated  financial  data  presented  below  under  the  captions 
“Consolidated Statements of Earnings Data” and “ Consolidated Balance Sheet Data” as of and for each of the years in the 
five-year  period  ended  December  31,  1999  are  derived  from  the  consolidated  financial  statements  of  the  Company,  which 
consolidated  financial  statements  have  been  audited  by  KPMG  LLP,  independent  certified  public  accountants.    The 
consolidated financial statements as of December 31, 1999 and 1998, and for each of the years in the three-year period ended 
December 31, 1999 and the independent auditors’ report thereon, are included as part of this document. 

1999 

Years Ended December 31, 
1997 

1996 

1998 

1995 

(in thousands, except per share data, share amounts and selected operating data) 

Consolidated Statements of Earnings Data: 
Net sales .......................................................................  $  1,518,369 
    1,337,370 
Cost of goods sold ...................................................... 
180,999 
Gross profit ................................................................... 
121,476 
Operating expenses ..................................................... 
2,302 
Aborted acquisition costs ......................................... 
57,221 
Earnings from operations ........................................... 
446 
Non-operating expense (income), net ...................... 
56,775 
Earnings before income taxes .................................... 
23,188 
Income tax expense ..................................................... 
Net earnings .................................................................  $ 
33,587 
Earnings per share (1) ................................................. 
      Basic ........................................................................  $ 
  Diluted.....................................................................  $ 
Shares used in per share calculations (1) 
  Basic ........................................................................ 
  Diluted..................................................................... 
Selected Operating Data: 
Account executives (e nd of period)......................... 
Inventory turnover (2) ................................................ 

  25,787,624 
  26,938,306 

1,538 
57x 

1.30 
1.25 

$  1,002,784 
881,910 
120,874 
86,989 
- 
33,885 
713 
33,172 
12,722 
20,450 

$ 

$ 
$ 

0.84 
0.81 

$ 

$ 

$ 
$ 

627,735  $ 
548,612 
79,123 
56,895 
- 
22,228 
73 
22,155 
8,937 
13,218  $ 

410,919  $ 
354,501 
56,418 
44,237 
- 
12,181 
(328) 
12,509 
4,951 
7,558  $ 

272,051 
232,063 
39,988 
32,771 
- 
7,217 
397 
6,820 
2,701 
4,119 

0.58  $ 
0.55  $ 

0.40  $ 
0.38  $ 

0.28 
0.26 

  24,234,358 
  25,327,032 

    22,944,695 
    24,094,740 

    18,826,460 
    20,028,323 

    14,670,305 
    15,616,114 

1,072 
26x 

652 
17x 

374 
17x 

236 
13x 

1999 

1998 

December 31, 
1997 

(in thousands) 

1996 

1995 

Consolidated Balance Sheet Data: 
Working capital ...........................................................  $ 
Total assets .................................................................. 
Short -term debt ............................................................ 
Long-term debt and line of credit, excluding current 
portion........................................................................... 
Stockholders’ equity................................................... 
__________ 
(1)  As adjusted to reflect the 3-for-2 stock splits effected in the form of stock dividends and payable on February 18, 1999, 
September  8,  1998  and  September  17,  1997.    All  share  amounts,  share  prices  and  earnings  per  share  in  the  Annual 
Report on Form 10-K have been retroactively adjusted to reflect these 3-for-2 stock splits. 

70,362  $ 
110,790 
- 

114,663  $ 
162,383 
- 

141,527 
375,382 
898 

101,875 
251,398 
347 

31,179 
69,548 
- 

32,750 
102,380 

8,268 
151,108 

14,832 
208,764 

- 
83,941 

- 
37,546 

$ 

$ 

(2)  Inventory turnover is calculated by dividing cost of goods sold for the year by the average of the beginning and ending 

inventories for the year and inventories at quarter ends within that year. 

11 

 
 
 
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
   
   
   
 
 
 
 
 
   
 
   
 
   
 
 
   
   
   
 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Certain statements contained in this Item and elsewhere in this report may be “forward-looking statements” within the 
meaning  of  The  Private  Securities  Litigation  Reform  Act  of  1995.    These  forward-looking  statements  may  include 
projections  of  matters  that  may  affect  sales,  gross  profit,  operating  expenses  or  net  earnings;  projections  of  capital 
expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the 
Company’s products; and assumptions relating to the foregoing.  Forward-looking statements are inherently subject to risks 
and uncertainties, some of which cannot be predicted or quantified.  Future events and actual results could differ materially 
from those set forth in, contemplated by, or underlying the forward-looking information.  Some of the important factors that 
could cause the Company’s actual results to differ materially from those projected in forward-looking statements made by the 
Company  include,  but  are  not  limited  to,  the  following:  fluctuations  in  operating  results,  intense  competition,  reliance  on 
outsourcing arrangements, mix of outsourcing arrangements, past and future acquisitions and international operations, risk of 
business interruption, management of rapid growth, need for additional financing, changing methods of distribution, reliance 
on suppliers, changes in vendor rebate programs, rapid change in product standards, inventory obsolescence, dependence on 
key  personnel,  sales  and  income  tax  uncertainty,  increasing  marketing,  postage  and  shipping  costs  and  Year  2000.      The 
section  in  this  Item  entitled  “Factors  That  May  Affect  Future  Results  and  Financial  Condition”  discusses  these  important 
factors in greater detail.  The Company undertakes no obligation to publicly update or revise any forward-looking statements, 
whether as a result of new information, future events, or otherwise. 

Overview 

We commenced operations in 1988 as a direct marketer of hard disk drives and other mass storage products.  Since then, 
we have has expanded our product line to include name brand computers and a full line of hardware and software products.  
Net  sales  include  direct  marketing  sales  to  businesses,  educational  institutions,  government  organizations, consumers and 
computer resellers, as well as from outsourcing services.  Initially, we focused our marketing effort primarily on advertising 
in computer magazines and the use of inbound toll-free telemarketing.  We have shifted our marketing strategy to the use of 
outbound  account  executives,  complimented  by  the  use  of  electronic  commerce  and  marketing,  focused  primarily  on  the 
business,  education  and  government  markets.    To  that  end,  we  have  hired  a  number  of  account  executives,  and  plan  to 
continue to actively increase our account executive base by approximately 150 to 250, net, per quarter through 2000. 

In the fourth quarter of 1997, we began expanding internationally, by initiating operations in Canada.  During 1998, we 
entered  the  United  Kingdom  market  in  the  second  quarter  and  the  German  market  in  the  fourth  quarter,  both  through 
acquisitions. 

In  1992,  we  began  providing  direct  marketing  services  to  third-party original equipment manufacturers to leverage our 
infrastructure and increase our net earnings.  Presently, most of our outsourcing arrangements are service-based whereby the 
Company derives revenue based on a percentage of the sales price from products sold.  Revenues from service-based sales 
and the direct costs that relate to the generation of those revenues are included in the Company’s net sales and cost of goods 
sold, respectively.  Under certain other outsourcing arrangements, the Company takes title to the products and assumes the 
risk of collection of accounts receivable in addition to its sales functions.  Revenue and related costs derived from the sales of 
such products are included in the Company’s net sales and cost of goods sold, respectively.  The rate of our net sales growth 
in  future  periods  may  be  affected  by  the  mix  of  type  of  outsourcing  arrangements  which  are  in  place  from  time  to  time.   
Additionally,  some  of  the  programs  may  be  seasonal  in  nature,  as  the  manufacturers’  target  customers  can  have  cyclical 
buying patterns.  

Generally, pricing in the computer and related products industry is very aggressive and declining.  Therefore, to increase 
sales we seek to expand our customer base, increase our penetration of existing customers, expand into new markets, expand 
our product offering and expand our outsourcing clients.  The level of sales is also affected by the product mix, the number of 
lines per order and the mix of type of outsourcing arrangements.  We expect pricing pressures to continue, and we may be 
required  to  reduce  our  prices  to  remain  competitive.    The  continued  acceptance  of  electronic  commerce  might  place 
additional pricing pressure on the Company.  Such pricing pressures could have a material adverse effect on the Company’s 
financial condition and results of operations.  We expect gross margins to continue to decline by approximately one to two 
tenths  of  one  percent  per  quarter  on  average  in  2000,  and  thereafter,  primarily  due  to  industry-wide pricing pressures and 
pricing strategies.   

12 

 
 
 
 
 
 
 
 
 
The following table sets forth for the periods indicated certain financial data as a percentage of net sales: 

RESULTS OF OPERATIONS 

  Years Ended December 31,  
  1999

Net sales .......................................................................
Costs of goods sold.....................................................
Gross profit ..................................................................
Operating expenses.....................................................
Aborted acquisition costs ..........................................
Earnings from operations ..........................................
Non-operating expense, net.......................................
Earnings before income taxes ...................................
Income tax expense....................................................
Net earnings.................................................................

100.0%   
88.1 
11.9 
8.0 
0.2 
3.7 
0.0 
3.7 
1.5 
2.2%   

1998  
100.0% 
87.9 
12.1 
8.7 
- 
3.4 
0.1 
3.3 
1.3 
2.0% 

1997
100.0% 
87.4 
12.6 
9.1 
- 
3.5 
0.0 
3.5 
1.4 
2.1% 

1999 Compared to 1998 

Net  Sales.    Net  sales  increased  $515.6  million,  or  51.4%,  to  $1,518.4  million  in  1999  from  $1,002.8  million  in  1998.   
Sales  derived  from  direct  marketing  increased  $503.9  million,  or  55.3%,  to  $1,414.6  million  in  1999  from  $910.7  million  in 
1998.  This increase resulted primarily from deeper account penetration, increased market share, an expanded customer base 
(both  domestic  and  international),  expanded  product  offering,  acquisitions of direct marketing companies accounted for by 
the purchase method of accounting and Internet enhancements that increased unassisted transactions to 9.1% of sales for 
1999,  from  5.2%  of  sales  for  1998.    Sales  derived  from  outsourcing  arrangements  increased  $11.7  million,  or  12.8%,  to 
$103.8  million  in  1999  from  $92.1  million  in  1998.    This  increase  resulted  from  expansion  of  existing  programs,  and  the 
addition of new programs, but the growth rate also reflects a shift in the mix of outsourcing arrangements from revenue-based 
programs  to  service-based  programs.    Sales  from  European  markets  accounted  for  10.3%  and  5.5%  of  the  Company’s  net 
sales  in  1999  and  1998,  respectively.    This  increase  resulted  primarily  from  our  acquisition  in  1998  of  two  foreign-based 
companies, accounted for by the purchase method of accounting. 

Gross  Profit.    Gross  profit  increased  $60.1  million,  or  49.7%,  to  $181.0  million  in  1999  from  $120.9  million  in  1998.    As 
a  percentage  of  sales,  gross  margin  decreased  from  12.1%  in  1998  to 11.9% in 1999.  Our gross margin on sales decreased 
because of industry pricing pressures, a shift in product mix and pricing strategies.  These decreases were partially offset by a 
significant  increase  in  gross  profit  dollars  from  the  outsourcing  service  arrangements  and  by  the  Company’s  ability,  as  a 
result  of  its  increased  volume  and  financial  position,  to  take  advantage  of  supplier  payment  discounts,  supplier 
reimbursements, rebates and purchasing opportunities.  We expect gross margin to continue to decline in 2000 primarily due 
to industry-wide pricing pressures and pricing strategies. 

Operating  Expenses.    Operating  expenses  increased  $34.5  million,  or  39.6%,  to  $121.5  million  in  1999  from  $87.0 
million  in  1998,  but  decreased  as  a  percent  of  sales  to  8.0%  in  1999  from  8.7%  in  1998.    This  decline  was  attributable  to 
increased economies of scale and the utilization of emerging technologies.  We increased our unassisted web sales to 9.1% of 
sales for 1999 from 5.2% of sales for 1998.  We also increased the percentage of shipments made using our electronic “direct 
ship”  programs  with  our  suppliers  to  53%  in  1999  from  50%  in  1998.    These  enhancements  were  partially  offset  by 
additional costs associated with an increase in the number of account executives, the infrastructure necessary to build up the 
Company’s international operations, and higher costs incurred to integrate new acquisitions.   

The Company has issued shares of restricted stock to certain officers and employees.  These shares vest over three years 
with the unvested shares being forfeited if the recipient is no longer an employee of the Company.  The restricted stock  is 
valued at the date of  grant and such amount is amortized over the vesting period.  The majority of these  shares contain an 
acceleration clause which would cause them to automatically vest if the Company’s stock closes at or above a certain price, 
ranging from $44 to $66.  At December 31, 1999 there were 132,974 shares of restricted stock outstanding which represents 
$2,909,000 of unamortized deferred compensation. 

Aborted  Acquisition  Costs. On October 18, 1999, we announced that we had terminated a proposed European merger.  
Therefore,  the  1999  fourth  quarter  and  year-end  financial  results  reflect  a  $2.3  million,  pre-tax,  charge  for  the  aborted 
acquisition costs. 

Non-Operating  Expense,  Net.  Non-operating expense, net, which consists primarily of interest expense, net of interest 
income,  decreased  to  $446,000  in  1999  from  $713,000  in  1998.    Interest  expense  relates  primarily  to borrowings under the 
Company’s line of credit, which have been necessary to finance the Company’s growth, and interest expense associated with 
the  financing  of  our  facilities  in  Tempe,  Arizona.    Interest  expense  is  offset  by  interest  income  generated  from  short-term 
investments, some of which are investment grade  tax-advantaged bonds.  Overall, interest expense decreased because of our 
improved cash position. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income Tax Expense.  The Company’s effective tax rate was 40.8% and 38.4% for the years 1999 and 1998, respectively.  
The  increase  in  the  effective  tax  rate  is  due  to  not  being  able  to  recognize  certain  tax  benefits  from  losses  at  foreign 
subsidiaries, and non-deductibility of the goodwill in foreign subsidiaries. 

1998 Compared to 1997 

Net  Sales.    Net  sales  increased  $375.1  million,  or  59.8%,  to  $1,002.8  million  in  1998  from  $627.7  million  in  1997.    Sales 
derived  from  direct  marketing  increased  $332.2  million,  or  57.4%,  to  $910.7  million  in  1998  from  $578.5  million  in  1997.   
This  increase  resulted  primarily  from  deeper  account  penetration,  increased  market  share,  expanded  customer  base  – both 
domestic  and  international,  expanded  product  offering,  acquisitions  of  direct  marketing  companies  accounted  for  by  the 
purchase method of accounting and Internet enhancements that increased unassisted transactions to 5.2% of sales for 1998, 
from  1.8%  of  sales  for  1997.    Sales  derived  from  outsourcing  arrangements  increased  $42.9  million,  or  87.2%,  to  $92.1 
million  in  1998  from  $49.2  million  in  1997.    This  increase  resulted  from  expansion  of  existing  programs  and  the  addition  of 
new programs.  Sales from international markets accounted for 7.8% and 0.2% of the Company’s net sales in 1998 and 1997, 
respectively.  This increase resulted primarily from our acquisition in 1998 of two foreign-based companies, accounted for by 
the purchase method of accounting. 

Gross  Profit.    Gross  profit  increased  $41.8  million,  or  52.8%,  to  $120.9  million  in  1998  from  $79.1  million  in  1997.    As 
a percentage of sales, gross margin decreased from 12.6% in 1997 to 12.1% in 1998.  Our gross margin on sales decreased 
due to industry pricing pressures, a shift in product mix and pricing strategies.  These  decreases were partially offset by the 
Company’s  ability,  as  a  result  of  its  increased  volume  and  financial  position,  to  take  advantage  of  supplier  payment 
discounts, supplier reimbursements, rebates and purchasing opportunities.  The Company expects gross margin to continue to 
decline in 1999 primarily due to industry-wide pricing pressures and pricing strategies. 

Operating  Expenses.    Operating  expenses  increased  $30.1  million,  or  52.9%,  to  $87.0  million  in  1998  from  $56.9  million 
in  1997,  but  decreased  as a percent of sales to 8.7% in 1998 from 9.1% in 1997.  This decline was attributable to increased 
economies of scale and the utilization of emerging technologies.  We increased our unassisted web sales to 5.2% of sales for 
1998  from  1.8%  of  sales  for  1997.  We also significantly increased the percentage of shipments made using our electronic 
“direct  ship”  programs  with  our  suppliers to 50% in 1998 from 29% in 1997.  These enhancements were partially offset by 
additional costs associated with an increase in the number of account executives, the infrastructure necessary to build up the 
Company’s international operations and higher costs incurred to integrate new acquisitions. 

Non-Operating  Expense,  Net.    Non-operating expense, net, which consists primarily of interest, increased from $73,000 
in 1997 to $713,000 in 1998.  Interest expense relates primarily to borrowings under the Company’s line of credit which have 
been necessary to finance the Company’s growth and interest expense associated with the financing of the sales facility in 
Tempe,  Arizona.    Interest  expense  is  offset  by  interest  income,  generated  from  short-term investments, some of which are 
investment grade tax-advantaged bonds. 

Income Tax Expense.  The Company’s effective tax  rate was 38.4% and 40.3% for the years 1998 and 1997, respectively.  
The decrease in the effective tax rate reflects the implementation of a tax minimization strategy during 1998, changes to the 
Arizona  income  tax  laws  and  investments  made  in  tax-advantaged  bonds,  but  was  partially  offset  by  an  increase  in  the 
Company’s marginal federal income tax rate. 

14 

 
 
 
 
 
 
 
 
 
Seasonality and Quarterly Results 

We  have  historically  experienced  seasonal  fluctuations  in  our  growth  of  net  sales,  earnings  from  operations  and  net 
earnings.  However, as we increase our percentage of sales from business, education, and government markets, our quarterly 
net  sales,  earnings  from  operations  and  net  earnings  have  been  less  impacted  by  seasonality.    Our  net  sales  growth  rate, 
earnings  from  operations,  and  net  earnings  as  a  percentage  of  net  sales  could  be  affected  by  the  mix  of  outsourcing 
arrangements,  which  are  in  place  from  time  to  time.    Additionally,  some  of  the  outsourcing  programs  can  be  seasonal  in 
nature, because the manufacturers’ target customers can have cyclical buying patterns.  For example, we obtained a revenue-
based  outsourcing  program  in  1997  which  offered  high  dollar  but  low  margin  products  primarily  sold  in  the  third  quarter 
which increased sales for the quarter, but imp acted gross margin negatively.  As our overall size has grown, the impact from 
this program has been mitigated.  The following table sets forth certain quarterly information for the Company’s two most 
recent years: 

Dec. 31,  Sept. 30,  June 30,  Mar. 31,  Dec. 31,  Sept. 30,  June 30,  Mar. 31, 

Quarters Ended 

1998 

1999 

1999 

1999 

1999 
Net sales ............................................... $  417,931  $  397,074  $   365,228 $  338,136  $  297,397  $  261,207  $   237,384  $  206,796 
 181,454 
Costs of goods sold ...........................  
  25,342 
Gross profit ..........................................  
  17,875 
Operating expenses ............................  
Aborted acquisition costs .................  
- 
7,467 
Earnings from operations...................  
377 
Non-operating expense (income), net  
7,090 
Earnings before income taxes ............  
2,757 
Income tax expense.............................  
Net earnings......................................... $  
4,333 
Net earnings per share: 

 231,098   
  30,109   
  21,669   
-   
8,440   
124   
8,316   
3,131   
5,185  $  

 261,443   
35,954 
  25,698   
-   
  10,256   
96   
  10,160   
3,931   
6,229  $  

 207,915   
  29,469   
  21,747   
-   
7,722   
116   
7,606   
2,903   
4,703  $  

 367,009   
  50,922   
  31,975   
2,302   
  16,645   
(235)  
  16,880   
7,377   
9,503  $  

 349,127   
  47,947   
  31,891   
-   
  16,056   
218   
  15,838   
6,448   
9,390  $  

 322,964  
  42,264  
  29,302  
-  
  12,962  
188  
  12,774  
4,887  
7,887 $  

 298,270   
  39,866 
  28,308   
-   
  11,558   
275   

4,476   
6,807  $  

  11,283 

1998 

1998 

1998 

Basic .............................................. $  
Diluted .......................................... $  

0.36  $  
0.35  $  

0.37  $  
0.35  $  

0.31 $  
0.30 $  

0.27  $  
0.26  $  

0.25  $  
0.24  $  

0.21  $  
0.20  $  

0.20  $  
0.19  $  

0.18 
0.18 

Liquidity and Capital Resources 

Our primary capital needs are to fund the working capital requirements and capital expenditures necessitated by our sales 
growth.    Capital  expenditures  for  1999  and  1998  were  $28.4  million  and  $13.8  million,  respectively,  primarily  for  the 
continued upgrade of the Company’s equipment, systems, software and facilities.  

Until the last two years, cash flows from operations generally have been negative due primarily to increases in accounts 
receivable and inventories necessitated by the sales growth of the Company and the continued shift from sales to the home 
market to sales in the business, education and government markets.  However, the Company’s net cash provided by operating 
activities  was  $64.1  million  for  1999  as  compared  to  $45.1  million  provided  by  operating  activities  for  1998.    The  positive 
cash  flow  in  1999  is  primarily generated by a $55.1 million increase in accounts payable, $33.6 million in net earnings and a 
decrease of $12.2 million in inventories.  These funds were used to fund a $67.5 million increase in accounts receivables. 

At  the  year-end,  we  had  a  $100  million  credit  facility  with  a  finance  company.    As  of  December  31,  1999,  we  had  no 
long-term  outstanding  balance,  and  $45.3  million  was  available  under  the  line  of  credit.    The  agreement  provides  for  cash 
advances  outstanding  at  any  one  time  up  to  a  maximum  of  $100  million  on  the  line  of  credit,  subject  to  limitations  based 
upon the Company’s eligible accounts receivable and inventories.  Cash advances bear interest at LIBOR plus .80%.  The 
credit  facility  can  be  used  for  the  purchases  of  inventories  from  certain suppliers with that portion being classified on the 
balance sheet as accounts payable.  At December 31, 1999, $54.7 million of the facility was used to facilitate the purchase of 
inventories.    The  credit  facility  expires  in  February  2002.    The  line  is   secured  by  substantially  all  of  the  assets  of  the 
Company.  The line of credit contains various covenants including the requirement that the Company maintain a specified 
amount of tangible net worth as well as restrictions on the payment of cash dividends. 

Our future capital requirements include financing the growth of working capital items such as accounts receivable and 
inventories, and the purchase of software enhancements, equipment, furniture and fixtures and other facilities to accomplish 
future growth.  We anticipate that cash flow from operations together with the funds available under our credit facility will be 
adequate to support the Company’s presently anticipated cash and working capital requirements through 2000.  Our ability to 
continue funding our planned growth beyond 2000 is dependent upon our ability to generate sufficient cash flow to obtain 
additional funds through equity or debt financing.  

Inflation 

We do not believe that inflation has a material effect on the Company’s operations. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
New Accounting Standards  

  We  adopted  Statement  of  Financial  Accounting  Standards  (“SFAS”)  No.  130,  “Reporting  Comprehensive  Income” 
(“SFAS  No.  130”),  effective  January  1,  1998.    SFAS  No.  130  establishes  standards  for  the  reporting  and  presentation of 
comprehensive  income  and  its  components  in  financial  statements.    Comprehensive  income  encompasses  net  income  and 
“other comprehensive income”, which includes all other non-owner transactions and events that change stockholders’ equity.  

  We adopted  SFAS No. 131, “Disclosure about Segments of an Enterprise and Related Information” (“SFAS No. 131”), 
effective January 1, 1998.  SFAS No. 131 establishes standards for reporting information about operating segments in annual 
financial  statements,  selected  information  about  operating  segments  in  interim  financial  reports  and  disclosures  about 
products and services, geographic areas and major customers.  Insight only has one business segment, direct marketing. 

In  June  1998,  the  Financial  Accounting  Standards Board (“FASB”) issued SFAS No. 133, “Accounting for Derivative 
Instruments and Hedging Activities” which establishes standards for the accounting and reporting for derivative instruments 
including  certain  derivative  instruments  embedded  in  other  contracts  and  hedging  activities.    This  statement  generally 
requires  recognition  of  gains  and  losses  on  hedging  instruments  based  on  changes  in  fair  value  or  the  earnings  effect  of 
forecasted transactions.  As issued, SFAS No. 133 is effective for all fiscal quarters of all fiscal years beginning after June 15, 
1999.    In  June  1999,  the  FASB  issued    SFAS  No.  137,  -Accounting  for  Derivative  Instruments  and  Hedging  Activities—
Deferral  of  the  Effective  Date  of  FASB  Statement  No.  133--An Amendment of FASB Statement No.  133, which deferred the 
effective date of SFAS No. 133 until June 15, 2000.  We are currently evaluating the impact of SFAS No. 133.  

Accounting Standards Not Yet Adopted by the Company 

There are no new applicable accounting standards that we have not adopted. 

Factors That May Affect Future Results and Financial Condition 

Our  future  results  and  financial  condition  are  dependent  on  our  ability  to  continue  to  successfully  market,  sell  and 
distribute computers, hardware and software and to provide direct marketing outsourcing services.  Inherent in this process 
are  a  number  of  factors  that  we  must  successfully  manage  in  order  to  achieve  favorable  operating  results  and  financial 
condition.    Potential  risks  and  uncertainties  that  could  affect  our  future  operating  results  and  financial  condition  include, 
without limitation, the factors discussed below. 

Fluctuations  in  Operating  Results.  Our results of operations are influenced by a variety of factors, including general 
economic  conditions,  the  condition  of  the  computer  and  related  products  industry,  shifts  in  demand  for  or  availability  of 
computer and related products and industry announcements of new products, upgrades or methods of distribution.  Sales can 
be dependent on specific product categories, and any change in demand for or supply of such products could have a material 
adverse effect on our sales.  Our operating results are also highly dependent upon our level of gross profit as a percentage of 
net  sales  which  fluctuates  due  to  numerous  factors  including  opportunities  to  increase  market  share,  the  availability  of 
opportunistic purchases, changes in prices from suppliers, reductions in the amount of supplier reimbursements that are made 
available, general competitive conditions and the relative mix of products sold during the period.  We expect gross margins to 
continue  to  decline  by  approximately  one  to  two  tenths  of  one  percent  per  quarter  on  average  in  2000  primarily  due  to 
industry-wide  pricing  pressures  and  pricing  strategies.    In  addition,  our  expense levels, including the costs and salaries in 
connection with the hiring of account executives, are based, in part, on anticipated sales.  Therefore, we may not be able to 
control spending in a timely manner to compensate for any unexpected sales shortfall.  As a result, quarterly period-to-period 
comparisons of our financial results are not necessarily meaningful and should not be relied upon as an indication of future 
performance. 

Highly Competitive Industry.  The computer and related products industry is highly competitive.  Competition is based 
primarily  on  product  availability,  price,  speed  of  delivery,  credit  availability,  ability  to  tailor  specific  solutions  to  customer 
needs, quality and breadth of product lines.  We expect competition to increase as retailers and direct marketers who have not 
traditionally sold computers and related products enter the industry and as the industry’s rate of growth in North America and 
Europe  slows.    The  Company  competes  with  a  large  number  and  wide  variety  of  marketers and resellers of computers and 
related products, including traditional computer and related products retailers, computer superstores, Internet-only computer 
providers, consumer electronics and office supply superstores, mass merchandisers and national direct marketers (including 
value-added  resellers  and  specialty  retailers,  aggregators,  distributors,  franchisers,  manufacturers  and  national  computer 
retailers  some  of  which  have  commenced  their  own  direct  marketing  operations).    Certain  of  our  competitors have longer 
operating  histories  and  greater  financial,  technical,  marketing  and  other  resources  than  we  do.    In  addition,  many  of  these 
competitors  offer  a  wider  range  of  products  and  services  than  we  do  and  may  be  able  to  respond  more  quickly  to  new or 
changing opportunities, technologies and customer requirements.  Many current and potential competitors also have greater 
name recognition, engage in more extensive promotional activities and adopt more aggressive pricing policies than we do.  
There  can  be  no  assurance  that  we  will  be  able  to  compete  effectively  with  current  or  future  competitors  or  that  the 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
competitive  pressures  we  face  will  not  have  a  material  adverse  effect  on  our  business,  results  of  operations  and  financial 
condition. 

The computer and related products industry is undergoing significant change.  We believe that consumers have become 
more  accepting  of  large-volume,  cost-effective  channels  of  distribution  such  as  national  direct  marketers,  Internet-only 
computer  providers,  computer  superstores,  consumer  electronic  and  office  supply  superstores,  and  mass  merchandisers.   
Major  computer  original  equipment  manufacturers  have  begun  to  sell  their  products  directly  to  end-users.  Additionally, 
product  resellers  and  direct  marketers  are  combining  operations  or  acquiring  or  merging  with  other  resellers  and  direct 
marketers to increase efficiency.  Moreover, current and potential competitors have established or may establish cooperative 
relationships among themselves or with third parties to enhance their products and services.  Accordingly, it is possible that 
new competitors or alliances among competitors may emerge and acquire significant market share.  Generally, pricing is very 
aggressive in the industry and we expect pricing pressures to continue.  There can be no assurance that we will be able to 
offset the effects of price reductions with an increase in the number of customers, higher sales, cost reductions or otherwise.  
Such pricing pressures could result in an erosion of our market share, reduced sales and reduced operating margins, any of 
which could have a material adverse effect on our business, results of operations and financial condition.  We expect gross 
margins  to  continue  to  decline  by  approximately  one  to  two  tenths  of  one  percent per quarter on average in 2000 primarily 
due to industry-wide pricing pressures and pricing strategies. 

Possible Nonrenewal or Cancellation of Outsourcing Arrangements; Expansion of services to non-computer customers.  
We  perform  direct  marketing  outsourcing  services  for  certain  manufacturers  in  the  computer  industry  pursuant  to  various 
arrangements.  These parties may cancel such arrangements on relatively short notice or fail to renew them upon expiration.  
There is no assurance that we will be able  to replace any manufacturers that terminate or fail to renew their relationships with 
us.    Additionally,  we  seek  to  expand  our  offerings  outside  of  the  computer  industry.    The  failure  to  maintain  current 
arrangements or the inability to enter into new ones within or without the computer industry could have a material adverse 
effect on our business, results of operations and financial condition. 

Risks Associated with Past and Future Acquisitions; International Operations.  We completed three acquisitions during 
1998 and incurred expenses totaling $2.3 million related to an aborted merger in 1999.  Additionally, we may seek to acquire 
additional businesses to expand or complement our operations.  The magnitude, timing and nature of any future acquisitions 
will  depend  on  a  number  of  factors,  including  suitable  acquisition  candidates,  the  negotiation  of  acceptable  terms,  our 
financial capabilities and general economic and business conditions.  There is no assurance that we will identify acquisition 
candidates  that would result in successful combinations or that any such acquisitions will be consummated on acceptable 
terms.  Any future acquisitions may result in potentially dilutive issuance of equity securities, the incurrence of additional 
debt  and  amortization  of  expenses  related  to  goodwill  and  intangible  assets,  all  of  which  could  adversely  affect  our 
profitability.  In addition, acquisitions involve numerous risks, including difficulties in the assimilation of operations of the 
acquired company, the diversion of management’s attention from other business concerns, risks of entering markets in which 
we  have  had  no  or  only  limited  direct  experience  and  the  potential  loss  of  key  employees  of  the  acquired  company,  all  of 
which in turn could have a material adverse effect on our business, results of operations and financial condition. 

In  addition,  we  initiated  an  operation  in  Canada  in  1997  and  completed  acquisitions  in  Europe  in  1998  as  part  of  our 
effort to penetrate international markets.  In implementing this strategy, we face barriers to entry and the risk of competition 
from local and other companies that already have established global businesses as well as the risks generally associated with 
conducting  business  internationally,  including  exposure  to  currency fluctuations, limitations on foreign investment and the 
additional  expense  and  risks  inherent  in  operating  in  geographically  and  culturally  diverse  locations.    Because  we  may 
continue  to  develop  our  international  business  through  acquisitions,  we  may  also be subject to risks associated with such 
acquisitions, including those relating to the marriage of different corporate cultures and shared decision-making.  There can 
be no assurance that we will succeed in increasing our international business, if at all, in a profitable manner. 

Business Interruption; Reliance on Management Information Systems.  We believe that our success to date has been, and 
future  results  of  operations  will  be,  dependent  in  large  part  upon  our  ability  to  provide  prompt  and  efficient  service to 
customers.  In addition, our success is largely dependent on the accuracy, quality and utilization of the information generated 
by our management information systems, which affect our ability to manage our sales, accounting, inventory and distribution 
systems.  We began in 1998 a major information system upgrade to replace our core business function software applications 
to  accommodate  our  expanding  business  needs  which  will  continue  in  2000  and  beyond.    Although  we  have  redundant 
systems,  with  full  data  backup,  a  substantial  interruption  in  the  information  system  or  in  our  telephone  communication 
systems would have a material adverse effect on our business, results of operations and financial condition.  

  Managing Rapid Growth; No Assurance of Additional Financing.  Since our inception, we have experienced substantial 
changes in and expansion of our business and operations.  Our past expansion has placed, and any future expansion would 
place,  significant  demands  on  our  administrative,  operational,  financial  and  other  resources.    Our  operating  expenses  and 
staffing  levels  have  increased  and  are  expected  to  increase  substantially  in  the  future.    In  particular,  we  have  hired  a 

17 

 
 
 
 
 
 
 
 
 
significant  number  of  additional  personnel,  including  senior  sales  managers,  account  executives  and  other  persons  with 
experience in both the computer and direct marketing industries, and there can be no assurance that such persons will perform 
to our expectations.  Competition for such personnel is intense, and there can be no assurance that we will be able to continue 
to  attract,  assimilate  and  retain  additional  highly  qualified  persons  in  the  future.    In  addition,  we  expect  that  any  future 
expansion will continue to challenge our ability to hire, train, motivate and manage our employees.  We also expect over time 
to expend considerable resources to expand/convert our management information system and to implement a variety of new 
systems and procedures.  If our sales do not increase in proportion to our operating expenses, our  management information 
systems  do  not  expand  to  meet  increasing  demands,  or  we  fail  to  attract,  assimilate  and  retain  qualified  personnel  or 
otherwise  fail  to  manage  our  expansion  effectively,  there  would  be  a  material  adverse  effect  on  our  business,  results of 
operations and financial condition.  There can be no assurance that we will achieve our growth strategy. 

Historically, cash flow from operations has been insufficient to finance our growth, and we have relied upon a line of 
credit  and  proceeds  from  public  offerings  to  finance  working  capital  requirements.    There  can  be  no  assurance  that  our 
operations will generate sufficient cash flow or that adequate financing will be available to finance continued growth. 

Changing  Methods  of  Distribution.    The  manner in which computers and related products are distributed and sold is 
changing,  and  new  methods  of  distribution  and  sale,  such  as  on-line  shopping  services  via  the  Internet,  have  emerged.   
Hardware and software manufacturers have sold, and may intensify their efforts to sell, their products directly to end-users.  
From time to time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware 
and  software  to  certain  major  corporate  accounts.    These  types  of  programs  may  continue  to  be  developed  and  used  by 
various  manufacturers.    In  addition,  manufacturers  may  attempt  to  increase  the  volume  of  software  products  distributed 
electronically  to  end-users.    An  increase  in  the  volume  of  products  sold  through  or  used  by  consumers  of  any  of  these 
competitive programs or distributed electronically to end-users could have a material adverse effect on our business, results 
of operations and financial condition. 

Reliance  on  Suppliers;  Allocation  of  Goods.    We  acquire  products  for  resale  both  directly  from  manufacturers  and 
indirectly  through  distributors.    Purchases  from  Ingram  Micro,  Inc.,  a  distributor  of  computers  and  related  products, 
accounted  for  approximately  26%  of  aggregate  purchases  for  1999.    No  other  supplier  accounted  for  more  than  20%  of 
purchases in 1999.  However, the top five suppliers as a group accounted for approximately 64% of our product purchases 
during 1999.  The loss of Ingram Micro, Inc. or any other supplier could cause a short-term disruption in the availability of 
products.    Certain  of  the  products  offered  from  time  to  time  by  us  are  subject  to  manufacturer  allocation,  which  limits  the 
number  of  units  of  such  products  available  to  resellers like us.  Our inability to obtain a sufficient quantity of products, in 
particular, high demand products such as desktops and notebooks, or an allocation of products from a manufacturer in a way 
which favors one of our competitors relative to us could cause us to be unable to fill customers’ orders in a timely manner, or 
at all, which could have a material adverse effect on the Company’s business, results of operations and financial condition.  
Certain  suppliers  provide  us  with  substantial  incentives  in  the  form  of  payment  discounts,  supplier  reimbursements,  price 
protections and rebates.  Supplier funds are used to offset, among other things, cost of goods sold, marketing costs and other 
operating expenses.  We compete with other market competitors for these funds.  No assurance can be given that we will 
continue to receive such incentives or that we will be able to collect outstanding amounts relating to these incentives in a 
timely manner or at all.  A reduction in, the discontinuance of, a significant delay in receiving or the inability to collect such 
incentives could have a material adverse effect on our business, results of operations and financial condition. 

Rapid Changes in Product Standards and Risk of Inventory Obsolescence.  The computer and related products industry 
is  characterized  by  rapid  technological  change  and  the  frequent  introduction  of  new  products  and  product  enhancements 
which can decrease demand for current products or render them obsolete.  In addition, in order to satisfy customer demand, 
protect  ourselves  against  product  shortages  and to obtain greater purchasing discounts, we may carry increased inventory 
levels of certain products in the future.  We can have limited or no return privileges with respect to certain of our products.  
There can be no assurance that we will be able to avoid losses related to inventory obsolescence. 

Dependence  on  Key  Personnel.    Our  future  success  will  be  largely  dependent  on  the  efforts  of  key  management 
personnel.  The loss of one or more of these key employees could have a material adverse effect on our business, results of 
operations and financial condition.  In addition, we believe that our future success will be largely dependent on our continued 
ability to attract and retain highly qualified management, sales and technical personnel, and there can be no assurance that we 
will  be  able  to  attract  and  retain  such  personnel.    Further,  we  make  a  significant  investment  in  the  training  of  our  sales 
account executives.  Our inability to retain such personnel or to train them rapidly enough to meet our expanding needs could 
cause a decrease in the overall quality and efficiency of our sales staff, which could have a material adverse effect on our 
business, results of operations and financial condition. 

State Sales or Use Tax Collection.  We presently collect sales tax only in states in which we have a physical presence.  
The states include Arizona, Indiana, Louisiana and Tennessee.  Various states have sought to impose on direct marketers the 
burden of collecting state sales or use taxes on the sales of  products shipped to that state’s residents.  The United States 

18 

 
 
 
 
 
 
 
 
 
 
 
Supreme Court has affirmed its position that, under the Commerce Clause of the United States Constitution, a state cannot 
constitutionally  impose  sales  or  use  tax  collection  obligations  on  an  out-of-state mail order company whose only contacts 
with the state are the distribution of catalogs and other advertising materials through the mail and the subsequent delivery of 
purchased  goods  by  United  States  mail  or  by  interstate  common  carrier  from  a  point outside of the state.  If the Supreme 
Court changes its position or if legislation is passed to overturn the Supreme Court’s decision, the imposition of a sales or use 
tax  collection  obligation  on  us  in  states  to  which  we  ship  products  would  result  in additional administrative expenses and 
could result in price increases to the customer or could otherwise have a material adverse effect on our business.  From time 
to time, legislation to overturn this decision of the Supreme Court has been introduced,  although to date no such legislation 
has been passed.  Additionally, there is the possibility of a tax being imposed on sales transacted via the Internet although 
today  none  has  been  enacted.    We  also  collect  a  goods  and  services  tax  in  Canada,  and  a  value-added tax in the United 
Kingdom and Germany. 

Risk of Increasing Marketing, Postage and Shipping Costs.  We mail catalogs to active customers through the United 
States Postal Service and international services and ship products to customers by commercial delivery services.  Shipping, 
postage and paper costs are significant expenses in the operation of our business.  Historically, we have experienced increases 
in postage, shipping and paper costs.  There can be no assurance that we will be able to offset future increased costs.  The 
inability  to  pass  on  these  increased  costs  could  have  a  material  adverse  effect  on  our  business,  results  of  operations  and 
financial condition.  In addition, we ship primarily through Federal Express and United Parcel Service, and labor disputes or 
other service interruptions with Federal Express, United Parcel Service, the U.S. Postal Service or other commercial carriers 
could have an adverse effect on the Company’s operating costs and ability to deliver products on a timely basis. 

Year 2000.  Many currently installed computer systems and software products were coded to accept only two-digit year 
entries in the date code field.  Consequently, subsequent to December 31, 1999, many of these systems became subject to 
failure or  malfunction.    Although  we  are  not  aware  of  any  material  Year  2000  issues  at  this  time,  Year  2000  problems  may 
occur or be made known to us in the future.  Year 2000 issues may possibly affect the hardware and software products that 
are manufactured by third-parties and sold by us.  We do not warrant that such products are Year 2000 compliant.  

Item 7A.  Quantitative and Qualitative Disclosures about Market Risk 

The Company has interest rate exposure arising from our line of credit, which has a variable interest rate.  This variable 
interest rate is impacted by changes in short-term interest rates.  We manage interest rate exposure through our conservative 
debt  ratio  target  and  our  mix  of  fixed  and  variable  rate  debt.    At  December  31,  1999,  the  fair  value  of the Company’s long-
term debt approximated its carrying value. 

We  also  have  foreign  currency  translation  exposure  arising  from  the  purchase  and  operation  of  foreign  entities.    We 

monitor our foreign currency exposure and may from time to time enter into hedging transactions to manage this exposure.   

Item 8.  Financial Statements and Supplementary Data 

The information required by this Item is included in this Report beginning at page 24. 

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

There  were  no  disagreements  with  accountants  on  accounting  and  financial  disclosure  matters  during  the  periods 

reported herein. 

Item 10.  Directors and Executive Officers of the Registrant 

PART III 

The information included under the captions “Information Concerning Directors, Nominees and Executive Officers” and 
“Section  16(a)  Beneficial  Ownership  Reporting  Compliance”  in  the  Company’s  definitive  Proxy  Statement  for  its  Annual 
Meeting of Stockholders to be held May 16, 2000  (the “Proxy Statement”) is incorporated herein by reference.  We anticipate 
filing  our  Proxy  Statement  within  120  days  after  December  31,  1999.    With  the  exception  of  the  foregoing  information  and 
other information specifically incorporated by reference into this Form 10-K, the Proxy Statement is not being filed as a part 
hereof. 

Item 11.  Executive Compensation 

The  information  under  the  caption  “Executive  Compensation”  in  the  Proxy  Statement  is  incorporated  herein  by 

reference. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 12.  Security Ownership of Certain Beneficial Owners and Management 

The  information  under  the  heading  “Security  Ownership  of  Certain  Beneficial  Owners  and  Management”  in  the  Proxy 

Statement is incorporated herein by reference. 

Item 13. Certain Relationships and Related Transactions 

None. 

PART IV 

Item 14.  Exhibit, Financial Statement Schedules, and Reports on Form 8-K 

(a) The following documents are filed as part of this Report: 

1. Financial Statements. 

The consolidated financial statements of Insight Enterprises, Inc. and subsidiaries and the Independent Auditors’ Report 

are filed herein beginning on page 24. 

2. Exhibits. 

Exhibits (unless otherwise noted, exhibits are filed herewith) 

Exhibit No. 

Description 

  2 

  3.1 
  3.2 
  4.1 
  4.2 
10.1 
10.2 
10.3 
10.4 
10.5 
10.6 
10.7 
10.8 
10.9 

(1) 

(6) 

(1) 
(11) 
(1)(2) 
(1)(3) 
(1)(3) 
(3)(4) 
(3)(5) 
(3)(7) 
(3)(8) 
(3)(9) 
(3)(9) 

—    Form  of  Articles  of  Merger  and  Certificate  of  Merger  between  Insight  Enterprises,  Inc.,  an 
Arizona        corporation, and Insight Enterprises, Inc., a Delaware corporation (the “Registrant”) 

—  Amended and Restated Certificate of Incorporation of Registrant 
—  Bylaws of the Registrant 
—  Specimen Common Stock Certificate 
—  Form of Certificate of Designation of Preferred Shares  
—  Form of Indemnification Agreement  
—  1994 Stock Option Plan of the Registrant  
—  Predecessor Stock Option Plan  
—  1995 Employee Stock Purchase Plan of the Registrant  
—  Amendment to 1994 Stock Option Plan of the Registrant  
—  1998 Long-Term Incentive Plan  
—  Form of Restricted Stock Agreement 
—  Employment Agreement between Insight Enterprises, Inc. and Eric J. Crown dated as of March 31, 1998. 
—  Employment Agreement between Insight Enterprises, Inc. and Timothy A. Crown dated as of March 31, 

10.10 

(3)(9) 

—  Employment Agreement between Insight Enterprises, Inc. and Stanley Laybourne dated as of March 31, 

1998. 

1998. 

10.11 
10.12 
10.13 
10.14 
11 
21  
23  
27 

(3)(10)  —  1998 Employee Restricted Stock Plan 
(3)(10)  —  1998 Officer Restricted Stock Plan 
—  Shareholder’s Rights Agreement 
(12) 
—  1999 Broad Based Employee Stock Option Plan 
(3) 
—  Computation of Net Earnings per Common Share  
—  Subsidiaries of the Registrant 
—  Consent of KPMG LLP  
—  Financial Data Schedule as of and for the year ended December 31, 1999 

(1) 

(2) 

(3) 

(4) 

__________ 
Incorporated  by  reference  from  the  Company’s  Registration  Statement  on  Form  S-1  (No.  33-86142)  declared 
effective January 24, 1995. 

The Company has entered into a separate indemnification agreement with each of its current directors and executive 
officers that differ only in party names and dates.  Pursuant to the instructions accompanying Item 601 of Regulation 
S-K, the Registrant is filing the form of such indemnification agreement. 

Management contract or compensatory plan or arrangement. 

Incorporated by reference to the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 1995. 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(5) 

(6) 

(7) 

(8) 

Incorporated by reference to the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 1996. 

Incorporated by reference to the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 1997. 

Incorporated by reference to the Company’s Notice of 1997 Annual Meeting of Stockholders. 

Incorporated  by  reference  to  the  Company’s  quarterly  report  on  Form  10-Q  for  the  quarter  ended  September 30, 
1998. 

(9) 

Incorporated by reference to the Company’s quarterly report on Form 10-Q for the quarter ended March 31, 1998. 

(10) 

Incorporated by reference to the Company’s Form S-8 filed on December 17, 1998. 

(11) 

Incorporated by reference to the Company’s current report on Form 8-K filed on March 17, 1999. 

(12) 

Incorporated by reference to the Company’s Form 8-A filed on March 17, 1999. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the  registrant  has  duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

INSIGHT ENTERPRISES, INC. 

By  /s/ Eric J. Crown 
Eric J. Crown 
Chairman of the Board and  
Co-Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 

persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

Title 

Date 

 /s/ Eric J. Crown 
Eric J. Crown 

Chairman of the Board  
Co-Chief Executive Officer 
(Principal Executive Officer) 

March 24, 2000 

 /s/ Timothy A. Crown 
Timothy A. Crown 

Director, Co-Chief Executive Officer and 
President 

March 24, 2000 

 /s/ Stanley Laybourne 
Stanley Laybourne 

 /s/ Larry A. Gunning 
Larry A. Gunning 

 /s/ Robertson C. Jones 
Robertson C. Jones 

Chief Financial Officer, 
Secretary, Treasurer and 
Director (Principal Financial and 
Accounting Officer) 

March 24, 2000 

Director 

March 24, 2000 

Director 

March 24, 2000 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Independent Auditors’ Report .......................................................................................................... 
Consolidated Balance Sheets – December 31, 1999 and  1998.................................................. 
Consolidated Statements of Earnings – For each of the years in the 
  three-year period ended December 31, 1999 ............................................................................... 
Consolidated Statements of Stockholders’ Equity and Comprehensive Income 
  – For each of the years in the three-year period ended December 31, 1999 .......................... 
Consolidated Statements of Cash Flows – For each of the years in the 
  three-year period ended December 31, 1999 ............................................................................... 
Notes to Consolidated Financial Statements.................................................................................. 

Page 

24 
25 

26 

26 

27 
28 

23 

 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITORS’ REPORT 

The Board of Directors and Stockholders 
Insight Enterprises, Inc.: 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Insight  Enterprises,  Inc.  and  subsidiaries  as  of 
December 31,  1999  and  1998,  and  the  related consolidated statements of earnings, stockholders’ equity and comprehensive 
income, and cash flows for each of the years in the three-year period ended December 31, 1999.  These consolidated financial 
statements  are  the  responsibility  of  the  Company’s  management.    Our  responsibility  is  to  express  an  opinion  on  these 
consolidated financial statements based on our audits. 

We conducted our audits in accordance with generally accepted auditing standards.  Those standards require that we plan 
and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material 
misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated 
financial  statements.    An  audit  also  includes  assessing  the  accounting  principles  used  and  significant  estimates  made  by 
management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable 
basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial 
position of Insight Enterprises, Inc. and subsidiaries as of December 31, 1999 and 1998, and the results of their operations and 
their cash flows for each of the years in the three-year period ended December 31, 1999 in conformity with generally accepted 
accounting principles. 

Phoenix, Arizona 
January 28, 2000, except as to Note 16,  
which is as of March 21, 2000. 

KPMG LLP 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

CONSOLIDATED BALANCE SHEETS 
(in thousands, except share data) 

ASSETS 

December 31, 

  1999 

  1998 

Current assets: 

Cash and cash equivalents............................................................................................................. $ 
Accounts receivable, net of allowances for doubtful accounts of  

  66,675 

$ 

12,974 

$9,277 and $7,128, respectively ...........................................................................................

Inventories, net................................................................................................................................  
Prepaid expenses and other current assets..................................................................................  
Total current assets...................................................................................................................  

  200,910 
  18,928 
6,800 
  293,313 

  139,305 
  34,449 
7,169 
  193,897 

Property and equipment, net..................................................................................................................  
Goodwill, net of accumulated amortization of $1,592 and $418, respectively...............................  
Other assets...............................................................................................................................................  
$ 

  56,436 
  25,285 
348 
  375,382 

  33,075 
  24,020 
406 
$    251,398 

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Current liabilities: 

Current portion of long-term debt................................................................................................. $ 
Current portion of obligations under capital leases ....................................................................  
Accounts payable ............................................................................................................................  
Accrued expenses and other current liabilities ............................................................................  
  Total current liabilities ..............................................................................................................  

638 
260 
  135,201 
  15,687 
  151,786 

$   

347 
- 
  79,912 
  11,763 
  92,022 

Long-term debt, less current portion.....................................................................................................  
Obligations under capital leases, less current portion.........................................................................  

  13,798 
1,034 

8,268 
- 

Commitments  

Stockholders’ equity: 

Preferred stock, $.01 par value, 3,000,000 shares authorized,  no shares issued....................  
Common stock, $.01 par value, 30,000,000 shares authorized; 26,801,675 and  
      25,432,642 shares issued and outstanding  in 1999 and 1998, respectively .....................
Additional paid-in capital...............................................................................................................  
Retained earnings............................................................................................................................  
Accumulated other comprehensive income - foreign currency translation adjustment 
  Total stockholders’ equity........................................................................................................  
$ 

- 

- 

268 
  125,923 
  83,729 
(1,156) 
  208,764 
  375,382 

254 
  100,923 
  50,142 
(211) 
  151,108 
$    251,398 

See accompanying notes to consolidated financial statements. 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

CONSOLIDATED STATEMENTS OF EARNINGS  
(in thousands, except per share data and share amounts) 

Years Ended December 31, 

  1999 

  1998 

  1997 

Net sales........................................................................................................................ 
Costs of goods sold...................................................................................................... 
Gross profit................................................................................................... 
Operating expenses...................................................................................................... 
Aborted acquisition costs............................................................................................ 
Earnings from operations............................................................................ 
Non-operating expense, net........................................................................................ 
Earnings before income taxes .................................................................... 
Income tax expense..................................................................................................... 
Net earnings.................................................................................................. 

$  1,518,369  $  1,002,784  $  627,735 
548,612 
  1,337,370 
79,123 
180,999 
56,895 
121,476 
- 
2,302 
22,228 
57,221 
73 
446 
22,155 
56,775 
8,937 
23,188 
13,218 
33,587  $ 

881,910 
120,874 
86,989 
- 
33,885 
713 
33,172 
12,722 
20,450  $ 

$ 

Earnings per share:  

Basic .............................................................................................................. 

Diluted........................................................................................................... 

$ 

$ 

1.30  $ 

0.84  $ 

1.25  $ 

0.81  $ 

0.58 

0.55 

Shares used in per share calculation:  

Basic .............................................................................................................. 

  25,787,624 

  24,234,358 

  22,944,695 

Diluted........................................................................................................... 

  26,938,306 

  25,327,032 

  24,094,740 

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY AND COMPREHENSIVE INCOME 
(in thousands) 

Balances at December 31,1996 .................................................. 

Issuance of common stock under stock option  

plans and employee stock purchase plan ................... 
  Tax benefit recognized on stock exercised........................ 
  Comprehensive income: 

Foreign currency translation adjustment, net of tax.. 
  Net earnings..................................................................... 
  Total comprehensive income .............................................. 
Balances at December 31, 1997 ................................................. 
Issuance of common stock for acquisitions ..................... 
Issuance of common stock under stock plans  

and employee stock purchase plan.............................. 
  Tax benefit recognized on stock options exercised......... 
  Comprehensive income: 

Foreign currency translation adjustment, net of tax.. 
  Net earnings..................................................................... 
  Total comprehensive income .............................................. 
Balances at December 31, 1998 ................................................. 

Issuance of common stock under stock plans  

and employee stock purchase plan.............................. 
  Tax benefit recognized on stock options exercised......... 
  Comprehensive income: 

Foreign currency translation adjustment, net of tax.. 
  Net earnings..................................................................... 
  Total comprehensive income .............................................. 
Balances at December 31, 1999 ................................................. 

Common 
Stock 
$    227 

Additional 
Paid-In 
Capital 
$    67,240 

Retained 
Earnings 
$    16,474 

Other 
Comprehensive  
Income 
- 

$   

Total 
Stockholders’ 
Equity 

  $ 

83,941 

6 
- 

- 
- 

  2,415 
  2,832 

- 
- 

- 
- 

- 
      13,218 

233 
7 

  72,487 
  14,321 

      29,692 
- 

14 
- 

- 
- 

  7,734 
  6,381 

- 
- 

- 
- 

- 
20,450 

254 

    100,923 

50,142 

14 
- 

- 
- 

  16,734 
  8,266 

- 
- 

- 
- 

- 
33,587 

- 
- 

(32) 
- 

(32) 
- 

- 
- 

(179) 
- 

(211) 

- 
- 

(945) 
- 

2,421 
2,832 

(32) 
13,218 
13,186 
  102,380 
14,328 

7,748 
6,381 

(179) 
20,450 
20,271 
151,108 

16,748 
8,266 

(945) 
33,587 
32,642 
208,764 

$ 

268 

$   125,923 

$ 

83,729 

$    (1,156) 

  $ 

See accompanying notes to consolidated financial statements. 

26 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
   
 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
   
 
 
 
   
 
 
   
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
   
 
 
   
   
 
     
   
 
     
 
   
 
 
 
 
   
   
   
 
 
   
 
 
 
 
   
 
 
 
   
 
 
   
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
   
 
 
   
   
 
     
   
 
     
 
   
 
 
 
 
   
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

CONSOLIDATED STATEMENTS OF CASH FLOWS 
(in thousands) 

Cash flows from operating activities: 
  Net earnings.................................................................................................................. 
  Adjustments to reconcile net earnings to net cash provided by (used in) 

  operating activities: 
  Depreciation and amortization............................................................................... 
  Tax benefit from stock options exercised............................................................. 
  Provision for losses on accounts receivable......................................................... 
  Provision for obsolete and slow moving inventories.......................................... 
  Deferred income taxes ............................................................................................ 
  Change in assets and liabilities, net of acquisitions 

  Years Ended December 31, 
  1997 
  1998 
  1999 

$  33,587 

$  20,450 

$  13,218 

7,913 
8,266 
5,749 
3,067 
1,791 

4,303 
6,381 
5,366 
1,802 
(2,553) 

2,461 
2,832 
4,164 
1,080 
291 

Increase in accounts receivable.......................................................................... 
  Decrease (increase) in inventories..................................................................... 
  Decrease (increase) in prepaid expenses and other current assets ................ 
  Decrease (increase) in other assets .................................................................... 
Increase (decrease) in accounts  payable........................................................... 
Increase (decrease) in accrued expenses and other current liabilities........... 
  Net cash provided by (used in) operating activities.................................... 

    (67,522) 
    12,214 
(1,448) 
950 
    55,108 
4,429 
64,104 

  (58,573) 
  15,879 
4,018 
(827) 
  50,250 
(1,364) 
  45,132 

  (37,031) 
  (19,650) 
(4,068) 
78 
(4,989) 
1,718 
  (39,896) 

Cash flows from investing activities: 

Purchases of property and equipment....................................................................... 
Purchase of LC Design Werbeagentur GmbH and Computerprofis  
  Computersyteme and Burokommunikation, net of cash acquired.................... 

      Purchase of Choice Peripherals Limited and Plusnet Technologies Limited,  

  plus cash overdraft assumed................................................................................... 
Purchase of Treasure Chest Computers, Inc., net of cash acquired...................... 
  Net cash used in investing activities ............................................................. 

    (28,419) 

  (13,839) 

(9,427) 

(2,487) 

(4,521) 

- 

- 
(1,225) 
(32,131) 

(3,534) 
(27) 
  (21,921) 

- 
- 
(9,427) 

Cash flows from financing activities: 
  Net borrowings (repayment) on line of credit.......................................................... 
  Net borrowings of long-term debt............................................................................. 
  Net repayment of obligations under capital leases .................................................. 
Issuance of common stock......................................................................................... 
  Net cash provided by (used in) financing activities.................................... 

- 
5,827 
(124) 
16,748 
22,451 

  (32,750) 
8,094 
- 
7,748 
  (16,908) 

  32,750 
- 
- 
2,421 
  35,171 

Effect of exchange rate on cash and cash equivalents ................................................. 
Increase (decrease) in cash and cash equivalents .......................................................... 
Cash and cash equivalents at beginning of year............................................................ 
Cash and cash equivalents at end of year....................................................................... 

(723) 
    53,701 
12,974 
$   66,675 

(311) 
5,992 
6,982 
$  12,974 

(32) 
  (14,184) 
  21,166 
$  6,982 

Supplemental disclosures of cash flow information: 
  Cash paid during the year for interest....................................................................... 

$ 

1,017 

$ 

912 

$ 

261 

  Cash paid during the year for income taxes ............................................................. 

$  11,808 

$  4,705 

$  10,504 

Supplemental disclosure of non-cash financing and investing activity: 

Property and equipment acquired through capital lease transactions ................... 

$ 

 1,418 

$ 

- 

$ 

- 

See accompanying notes to consolidated financial statements. 

27 

 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
December 31, 1999, 1998 and 1997 

(1)  Operations and Summary of Significant Accounting Policies 

Description of Business 

Insight  Enterprises,  Inc.  and  subsidiaries  (collectively,  “INSIGHT”  or  the  “Company”)  is  a  global  direct  marketer  of 
computers, hardware, and software  with locations in the United States, Canada, the United Kingdom and Germany.  INSIGHT 
markets primarily to small and medium-sized businesses, through a combination of proactive outbound telephone-based sales, 
electronic  commerce,  electronic  marketing,  targeted  direct  mail  catalogs  and  selectively  targeted  advertisements  in  trade 
publications.  Additionally, INSIGHT provides direct marketing services to original equipment manufacturers in the computer 
industry seeking to outsource their direct marketing activities.  The services provided include marketing, sales, configuration and 
distribution. 

Principles of Consolidation and Presentation 

The consolidated financial statements include the accounts of Insight Enterprises, Inc. and its wholly-owned subsidiaries.  

Intercompany accounts and transactions have been eliminated in consolidation. 

On April 3, 1998, the Company acquired all of the outstanding stock of Choice Peripherals Limited, a United Kingdom 
direct marketer of computers and computer-related products, and 85% of the outstanding common stock of Plusnet Technologies 
Limited, a United Kingdom internet service provider, for a total of 187,227 shares of the Company’s Common Stock (valued at 
$2,516,000) and $3,534,000 in cash, including acquisition costs and a cash overdraft position that was assumed, with further 
consideration payable in the future, contingent on profitability of the acquired companies.  The Company has recorded total 
goodwill  of  $6,860,000  for  these  acquisitions.    On  January  26,  2000,  the  Company  acquired  an  additional  10%  of  the 
outstanding common stock of Plusnet Technologies Limited for $1,800,000. 

On September 13, 1998, the Company acquired all of the outstanding stock of Treasure Chest Computers, Inc., a United 
States  direct  marketer  of  computers  and  computer-related  products,  for  451,338  shares  of  the  Company’s  Common  Stock 
(valued at $10,000,000) plus $27,000 of acquisition costs, net of cash acquired.  The Company has also included in goodwill the 
costs to relocate the business to Arizona and Indiana.  Additionally, in 1999 the Company negotiated a settlement to eliminate 
any contingent future acquisition costs.  This amount has been recorded as goodwill and no additional payments to the seller will 
be required.  The Company has recorded total goodwill of $10,683,000 for this acquisition. 

On December 16, 1998, the Company acquired all of the outstanding stock of LC-Design Werbeagentur GmbH, a German 
holding company, and Computerprofis Computersysteme and Burokommunikation, a German direct marketer of computers and 
computer-related products, for a total of 82,116 shares of the Company’s Common Stock (valued at $1,810,000) and $4,521,000 
in cash including acquisition costs and net of cash acquired.  In 1999, the Company negotiated a settlement to eliminate any 
contingent future acquisition costs.  This amount has been recorded as goodwill and no additional payments to the seller will be 
required.  The Company has recorded total goodwill of $9,334,000 for this acquisition. 

All acquisitions have been accounted for by the purchase method of accounting, and accordingly the acquired companies’ 
assets and liabilities have been recorded at their fair values at the date of acquisition.  The excess of the purchase price, including 
acquisition costs, net of cash acquired or cash overdraft position assumed, over the fair value of the net assets acquired has been 
recorded as goodwill and is being amortized over 20 years.  Any further acquisition costs which is payable related to these 
acquisitions, which is contingent on profitability of the acquired companies, will be recorded as goodwill and will be amortized 
over the remaining life of the asset.  The results of operations of the acquired companies have been recorded in the consolidated 
financial statements of the Company beginning with the effective date of each acquisition.  See Note 14 for pro forma financial 
information. 

In January 1999, the Company’s Board of Directors approved a 3-for-2 stock split effected in the form of a stock dividend 
and payable on February 18, 1999 to stockholders of record at the close of business on January 25, 1999.  Additionally, 3-for-2 
stock splits were effected in the form of stock dividends on September 8, 1998 and September 17, 1997.  All share amounts, 
share prices and earnings per share have been retroactively adjusted to reflect these 3-for-2 stock splits. 

Cash Equivalents 

INSIGHT considers all highly liquid investments with original maturities at the date of purchase of three months or less to 

be cash equivalents. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

Inventories 

Inventories, principally purchased computers, hardware and software, are stated at the lower of weighted average cost 
(which  approximates  cost  under  the  first-in  first-out  method)  or  market.    Provisions  are  made  currently  for obsolete, slow 
moving and nonsalable inventory. 

Property and Equipment 

Property and equipment are stated at cost.  Major improvements and betterments are capitalized; maintenance, repairs and 
minor replacements are expensed as incurred.  Depreciation is provided using the straight-line method over the economic lives 
of the assets ranging from three to 29 years.  Leasehold improvements are amortized over the shorter of the underlying lease 
term or asset life.  The cost of computer software developed or obtained for internal use, including internal costs incurred for 
upgrades and enhancements that result in additional functionality, is capitalized and amortized over its estimated useful life of 
three to ten years. 

Goodwill 

Goodwill, which represents the excess of purchase price over fair value of net assets acquired, is amortized on a straight line 
basis over the expected periods to be benefited, generally 20 years.  The Company assesses the recoverability of this intangible 
asset  by  determining  whether  the  amortization  of  goodwill  balance  over  its  remaining  life  can  be  recovered  through 
undiscounted future operating cash flows of the acquired operation.  The amount of goodwill impairment, if any, is measured 
based on projected discounted future operating cash flows using a discount rate reflecting the Company’s average cost of funds.  
The assessment of the recoverability of goodwill will be impacted if estimated future operating cash flows are not achieved. 

Sales Recognition 

Sales are recognized upon shipment to the customer.  Provisions are made currently for estimated product returns expected 
to  occur  under  INSIGHT’s  return  policy.    Presently,  most  of  the  outsourcing  arrangements  are  service-based whereby the 
Company derives net sales based on a percentage of the sales generated from products sold.  Sales so derived from service-based 
arrangements and all direct costs related to the generation of the sales are included in the Company’s net sales and cost of goods 
sold, respectively.  Under certain of the Company’s other outsourcing arrangements, the Company takes title to inventories of 
products and assumes the risk of collection of accounts receivable in addition to its sales functions.  Sales and the related costs 
derived from the sales of such products are included in the Company’s net sales and cost of goods sold, respectively.  

Income Taxes 

Income taxes are accounted for under the asset and liability method.  Deferred tax assets and liabilities are recognized for 
the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and 
liabilities and their respective tax bases and operating loss and tax credit carry forwards.  Deferred tax assets and liabilities are 
measured using enacted tax  rates expected to apply to taxable earnings in the years in which those temporary differences are 
expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in 
earnings in the period that includes the enactment date. 

Foreign Currency Translation 

The financial statements of the Company’s foreign subsidiaries are translated into United States dollars in accordance with 
Statement of Financial Accounting Standards (“SFAS”) No. 52, “Foreign Currency Translation.”  Assets and liabilities of the 
subsidiaries are translated into United States dollars at current exchange rates.  Income and expense items are translated at the 
average exchange rate for each month within the year.  The resulting translation adjustments are recorded directly as a separate 
component of stockholders’ equity.  All transaction gains or losses are recorded in the statement of earnings. 

Earnings Per Share 

Basic earnings per share is computed by dividing earnings available to common stockholders by the weighted average 
number of common shares outstanding during each year.  Diluted earnings per share includes the impact of stock options 
assumed to be exercised using the treasury stock method.  The denominator for diluted earnings per share is greater than the 
denominator used in basic earnings per share by 1,150,682 shares in 1999, 1,092,674 shares in 1998 and 1,150,045 shares in 
1997.  The numerator is the same for both basic and diluted earnings per share. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

Stock-Based Comp ensation 

In  accordance  with  the  provisions  of  Accounting  Principles  Board  Opinion  No.  25,  “Accounting  for  Stock  Issued  to 
Employees,” the Company measures stock-based compensation expense as the excess of the market price at the grant date over 
the amount the employee must pay for the stock.  The Company’s policy is to grant stock options at fair market value at the date 
of grant; accordingly, no compensation expense is recognized.  As permitted, the Company has elected to adopt the pro forma 
disclosure provisions only of SFAS No. 123, “Accounting for Stock-Based Compensation” (“SFAS No. 123”).   

The Company is recognizing the compensation expense associated with the issuance of restricted stock over the vesting 
period.  The total compensation expense associated with restricted stock represents the value based upon the number of shares 
awarded multiplied by the closing price on the date of grant.  Recipients of restricted stock are entitled to receive any dividends 
declared on the Company’s Common Stock and have voting rights, regardless of whether such shares have vested.  Unvested 
shares of restricted stock are forfeited if the recipient is no longer an employee of the Company. 

Use of Estimates 

The preparation of consolidated financial statements in conformity with generally accepted accounting principles requires 
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of 
contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial  statements.    Additionally,  such  estimates  and 
assumptions affect the reported amounts of sales and expenses during the reporting period.  Actual results could differ from 
those estimates. 

Segment Reporting 

On  January  1,  1998,  the  Company  adopted  SFAS No. 131, “Disclosures about Segments of an Enterprises and Related 
Information” (“SFAS No. 131”).  SFAS No. 131 supersedes SFAS No. 14, “Financial Reporting for Segments of a Business 
Enterprise,”  replacing  the  “industry  segment”  approach  with  the  “management”  approach.    The  management  approach 
designates the internal organization that is used by management for making operating decisions and assessing performance as 
the  source  of  the  Company’s  reportable  segments.    SFAS  No.  131  also  requires  disclosure  about  products  and  services, 
geographical areas, and major customers.  The adoption of SFAS No. 131 does not affect results of operations or financial 
position.  The Company operates in one segment; direct marketing.  See Note 13. 

Comprehensive Income 

The Company adopted SFAS No. 130, “Reporting Comprehensive Income” (“SFAS No. 130”), effective January 1, 1998.  
SFAS No. 130 establishes standards for the reporting and presentation of comprehensive income and its components in financial 
statements.  Comp rehensive income encompasses net income and “other comprehensive income”, which includes all other non-
owner transactions and events that change stockholders’ equity.   

Impairment of Long-Lived Assets and Long-Lived Assets to Be Disposed Of 

The Company  accounts  for  long-lived assets in accordance with the provisions of SFAS No. 121, “Accounting for the 
Impairment  of  Long-Lived  Assets  and  for  Long-Lived Assets to Be Disposed Of.”  This Statement requires that long-lived 
assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that 
the  carrying  amount  of  an  asset  may  not  be  recoverable.    Recoverability  of  assets  to  be  held  and  used  is  measured  by  a 
comparison of the carrying amount of an asset to future net cash flows expected to be generated by the asset.  If such assets are 
considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the 
assets exceed the fair value of the assets.  Assets to be disposed of are reported at the lower of the carrying amount or fair value 
less costs to sell. 

Reclassifications 

Certain amounts in the 1998 consolidated financial statements have been reclassified to conform with the 1999 presentation. 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

(2)  Property and Equipment 

Property and equipment consist of the following: 

  December 31, 
  1999 

  1998 

(in thousands) 

Land.......................................................................................................................................  $ 
Buildings...............................................................................................................................   
Equipment.............................................................................................................................   
Furniture and fixtures..........................................................................................................   
Leasehold improvements....................................................................................................   
Software ................................................................................................................................   

3,639 
16,641 
15,546 
14,963 
4,117 
  15,657 
70,563 
Accumulated depreciation and amortization....................................................................   
  (14,127) 
Property and equipment, net..............................................................................................  $    56,436 

$  2,160 
  10,486 
9,530 
  10,066 
2,487 
6,708 
  41,437 
(8,362) 
$  33,075 

(3)  Line of Credit 

INSIGHT  has  a  $100,000,000  credit  facility  with  a  finance  company.    The  agreement  provides  for  cash  advances 
outstanding  at  any  one  time  up  to  a  maximum  of  $100,000,000  on  the  line  of  credit,  subject  to  limitations  based  upon  the 
Company’s eligible accounts receivable and inventories.  As of December 31, 1999, $45,261,000 was available under the line of 
credit.  Cash advances bear interest at the London Interbank Offered Rate (“LIBOR”) plus 0.80% (resulting in an interest rate of 
7.29% at December 31, 1999) payable monthly.  The credit facility can be used to facilitate the purchases of inventories from 
certain suppliers, and that portion is classified on the balance sheet as accounts payable.  As of December 31, 1999 and 1998, the 
balance of this portion of the credit facility was $54,739,000 and $21,601,000, respectively. 

The credit facility expires in February 2002.  The line is secured by substantially all of the assets of the Company.  The 
line of credit contains various covenants, including the requirement that the Company maintain a specified dollar amount of 
tangible net worth and restrictions on payment of cash dividends. 

(4)  Long-Term Debt 

Long-term debt at December 31, 1999 and 1998 consists of the following: 

  1999 

  1998 

(in thousands) 

7.15% first mortgage note payable in monthly installments of $78,249, including interest, 
with final payment due in May 2013.  The debt is secured by the land, building and 
$ 
improvements to which it relates .............................................................................................................

8,086 

$ 

8,434 

8.02% first mortgage note payable in monthly installments of $44,013, including interest, 
with final payment due in December 2014.  The debt is secured by the land, building and 
improvements to which it relates .............................................................................................................

8.02% first mortgage note payable in monthly installments of $16,266, including interest, 
with final payment due in December 2014.  The debt is secured by the land, building and 
improvements to which it relates .............................................................................................................

Notes payables with interest ranging from 6.05% to 6.52% payable in quarterly  
installments  of  $12,294,  including  interest  with  final  payments  due  from  September  2000 
to July 2001..............................................................................................................................................

Other notes payables ..............................................................................................................................
Total long-term debt.......................................................................................................................
Less current portion........................................................................................................................  
Long-term debt, less current portion...............................................................................................$   

4,600 

1,700 

50 

- 
14,436 
 (638) 
13,798 

- 

- 

94 

87 
8,615 
(347) 
8,268 

$ 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

The aggregate annual maturities of long-term debt as of December 31, 1999 are as follows: 

Years ending December 31, 

(in thousands) 

2000 .................................  $ 
2001 ................................. 
2002 ................................. 
2003 ................................. 
2004 ................................. 

638 
656 
696 
749 
807 
Thereafter.............................    10,890 
$ 14,436 

(5)  Leases 

The Company is obligated under a capital lease for furniture that expires in July 2004.  At December 31, 1999, this furniture 

is recorded in furniture and fixtures at a total cost of $1,418,000. 

The  Company  has  several  non-cancelable  operating  leases,  primarily  for  office  and  dis tribution  center  space.    Rental 
expense  for  operating  leases  was  $3,594,000,  $2,550,000  and  $1,209,000  for  the  years  ended  December  31,  1999,  1998  and 
1997, respectively. 

Future minimum lease payments under non-cancelable operating leases (with initial  or remaining lease terms in excess of 

one year) and future minimum capital lease payments as of December 31, 1999 are as follows: 

Years ending December 31, 

Capital Leases 
(in thousands) 

326 
2000 .................................  $   
327 
2001 .................................   
326 
2002 .................................   
327 
2003 .................................   
164 
2004 .................................   
- 
Thereafter.............................   
  1,470 
Total minimum lease payments ...............................................................   
(176) 
Less amount representing interest at 5.69% ...........................................   
  1,294 
Present value of net minimum capital lease payment...........................   
Less current portion of obligation under capital leases ........................   
(260) 
Obligations under capital leases, less current portion ........................  $    1,034 

Operating Leases 
(in thousands) 
$    2,297 
  1,246 
  1,017 
866 
405 
  1,345 
$    7,176 

(6)  Income Taxes 

Income tax expense (benefit) consists of the following: 

  Years Ended December 31, 
  1999 

  1997 

  1998 
(in thousands) 

Current: 

Federal...................................................................................................................  $  18,720 
2,043 
State....................................................................................................................... 
964 
Foreign.................................................................................................................. 
21,727 

$  13,193 
2,061 
- 
  15,254 

$  6,842 
1,759 
- 
8,601 

Deferred: 

Federal................................................................................................................... 
State....................................................................................................................... 

1,204 
257   
1,461   
  $  23,188 

(2,227) 
(305) 
(2,532) 
$  12,722 

261 
75 
336 
$  8,937 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

The  effective  income  tax  rates  for  the  years  ended  December  31,  1999,  1998  and  1997,  were  40.8%,  38.4%  and  40.3%, 
respectively.  The actual expense differs from the “expected” tax expense (computed by applying the U.S. federal corporate 
income tax rate of 35% in 1999, 1998 and 1997) as follows: 

  Years Ended December 31, 
  1999 

  1997 

  1998 
(in thousands) 

Computed “expected” tax expense............................................................................  $  19,871 
Increase in income taxes resulting from: 

$  11,806 

$  7,533 

1,495 
State income taxes, net of federal income tax benefit..................................... 
1,031 
Foreign operating losses for which no tax benefit was recognized............... 
424 
Non-deductible amortization.............................................................................. 
367 
Other net............................................................................................................... 
Provision for income taxes .................................................................................  $  23,188 

1,141 
- 
- 
(225) 
$  12,722 

1,210 
- 
- 
194 
$  8,937 

At December 31, 1999, U.S. income taxes have not been provided on the unremitted earnings of subsidiaries operating outside 
the U.S.  These earnings, which are considered to be invested indefinitely, would become subject to U.S. income tax if they were 
remitted as dividends, were lent to the Company, or if the Company were to sell its stock in the subsidiaries. 

Sources of deferred income taxes and their tax effects are as follows: 

  1999 

Years Ended December 31, 
  1998 
  (in thousands) 

  1997 

Software development costs.......................................................................................  $  3,157 
(14) 
Deferred revenue......................................................................................................... 
 24 
Prepaid expenses.......................................................................................................... 
(920) 
Allowances for doubtful accounts and returns........................................................ 
(142) 
Inventory allowances .................................................................................................. 
(211) 
  Miscellaneous accruals ............................................................................................... 
 (51) 
Accrued vacation and other payroll liabilities ......................................................... 
(382) 
Other, net...................................................................................................................... 
  $  1,461 

$ 

$ 

- 
- 
61 
(1,287) 
202 
(1,386) 
26 
(148) 
$  (2,532)  $ 

- 
30 
42 
1,082 
(12) 
(657) 
(140) 
(9) 
336 

The tax effects of temporary differences that give rise to significant portions of the net deferred tax asset are  presented 

below: 

  Years Ended December 31, 
  1998 
  1997 
  1999 
  (in thousands) 

Deferred tax assets: 

Allowance for doubtful accounts and returns ..................................................  $  2,473 
1,031 
Foreign tax loss carry forwards......................................................................... 
244 
Accrued warranty costs....................................................................................... 
413 
Inventory allowances .......................................................................................... 
2,284 
  Miscellaneous accruals ....................................................................................... 
559 
Accrued vacation and other payroll liabilities ................................................. 
295 
Other...................................................................................................................... 
7,299 
Subtotal......................................................................................................... 
(1,031) 
Valuation allowance............................................................................................ 
6,268 
Total gross deferred tax assets ................................................................... 

$  1,553 
- 
144 
271 
2,073 
508 
(1) 
4,548 
- 
4,548 

$ 

266 
- 
- 
473 
687 
534 
(5) 
1,955 
- 
1,955 

Deferred tax liabilities: 

(3,157) 
Software development costs............................................................................... 
(501) 
Prepaid expenses.................................................................................................. 
Total gross deferred tax liabilities ............................................................. 
(3,658) 
Net deferred tax asset..................................................................................  $  2,610 

- 
(477) 
(477) 
$  4,071 

- 
(416) 
(416) 
$  1,539 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

Due  to  INSIGHT’s  profitable  operations,  management  believes  that  realization  of  the  deferred  tax  assets,  net  of 
applicable valuation allowances, is more likely than not.  The amount of the deferred tax assets considered realizable could be 
reduced or increased if estimates of future taxable income during the carryforward period are reduced or increased.  Reversal 
of INSIGHT’s temporary differences is expected to occur in the near future due to their short-term nature.  The net deferred 
tax asset at December 31, 1999, 1998 and 1997 is included in prepaid expenses and other current assets on the consolidated 
balance sheet. 

(7)  Benefit Plans 

INSIGHT  has  adopted  a  defined  contribution  benefit  plan  which  complies  with  section  401(k) of the Internal Revenue 
Code.  Employees who complete six months of service are eligible to participate in the Plan.  The Plan allows for INSIGHT to 
match up to 25% of the employees’ contributions up to a maximum six percent of total compensation.  Contribution expense 
was $568,000, $410,000 and $339,000 for the years ended December 31, 1999, 1998 and 1997, respectively. 

  In August 1995, the Company adopted an Employee Stock Purchase Plan (the “Purchase Plan”).  Under the terms of the 
Purchase Plan, employees other than officers may purchase a total of up to 337,500 shares of Common Stock.  The purchase 
price per share is 85% of the market value per share of Common Stock determined as of the beginning of the quarterly purchase 
period as specified in the Purchase Plan.  As of December 31, 1999, 102,571 shares have been issued under the Purchase Plan. 

(8)  Stock Plans 

In November 1994, INSIGHT established a 1994 Stock Option Plan (the “1994 Plan”).  Options exercisable for a total of 
1,687,500  shares  of  Common  Stock  are  issuable  under  the  1994  Plan.    During  fiscal  1996  Insight  amended  the  1994  Plan, 
increasing the number of issuable shares by 1,181,250.  A total of 2,868,750 shares of Common Stock have been reserved for 
issuance  upon  the  exercise  of  options  under  the  1994  Plan.    The  1994  Plan  provides  for  the  grant  to  employees  of  either 
“incentive stock options”, within the meaning of Section 422 of the Code, or nonqualified stock options.  Under the 1994 Plan, 
only  employees  (including  officers)  of  the  Company  are  eligible  to  receive  incentive  stock  options.    The  1994  Plan  is 
administered by the Board of Directors of the Company (or a committee of the Board) which determines the terms of options 
granted  under  the  1994  Plan,  including  the  exercise  price  and  the  number  of  shares  subject  to  the  option.    The  1994  Plan 
provides the Board of Directors with the discretion to determine when options granted thereunder shall become exercisable.  As 
of December 31, 1999, 15,636 stock options under the 1994 Plan were available for grant. 

In October 1997, the shareholders approved the establishment of the 1998 Long-Term Incentive Plan (the “1998 LTIP”) for 
officers, directors and consultants or independent contractors.  The 1998 LTIP authorizes grants of incentive stock options, non-
qualified stock options, stock appreciation rights, performance shares, restricted stock and performance-based awards.  The total 
number of shares of Common Stock initially available for awards under the 1998 LTIP was 1,181,250.  Additionally, for each 
12-month period which started on July 1, 1998 and goes through June 30, 2007, an additional one percent to four percent, at the 
determination of the Board of Directors, of the outstanding shares of Common Stock shall be reserved for issuance under the 
Plan on a cumulative basis with a calculation of such additional shares to be made on the first day of each quarter of the 
applicable calendar year; provided, each such calculation of additional shares shall be limited to an amount of additional shares 
such that the number of shares of Common Stock remaining for grant under the Plan and any of the Company’s other option 
plans, plus the number of shares of Common Stock granted but not yet exercised under the Plan and any of the Company’s other 
option plans, shall not exceed 20% of the outstanding shares of Common Stock of the Company at the time of calculation of the 
additional shares. As of December 31, 1999, there were no shares of Common Stock available to grant for awards under the 
1998 LTIP. 

In  September  1998,  INSIGHT  established  the  1998  Employee  Restricted  Stock  Plan  (the  “1998  Employee  RSP”)  for  the 
employees of the Company.  The total number of Restricted Stock shares initially available for grant under the 1998 Employee 
RSP is 375,000.  As of December 31, 1999, 232,021 shares of restricted stock were available for grant under the 1998 Employee 
RSP. 

In December 1998, INSIGHT established the 1998 Officer Restricted Stock Plan (the “1998 Officer RSP”) for the officers 
of the Company.  The total number of Restricted Stock shares initially available for grant under the 1998 Officer RSP is 37,500. 
As of December 31, 1999, 37,500 shares of restricted stock were available for grant under the 1998 Officer RSP. 

In  September  1999,  INSIGHT  established  the  1999  Broad  Based  Employee  Stock  Option  Plan  (the  “1999  Broad  Base 
Plan”) for the employees of the Company.  The total number of stock options initially available for grant under the 1999 Broad 
Base  Plan  is  1,000,000;  provided,  however,  that  no more than 20% of the shares of stock available under the plan may be 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

awarded to the Officers.  As of December 31, 1999, 474,888 stock options were available for grant under the 1999 Broad Base 
Plan.   

The  1998  LTIP,  1998  Employee  RSP,  1998  Officer  RSP  and 1999 Broad Base Plan  (the “Plans”) are administered by the 
Compensation Committee of the Board of Directors.  Except as provided below, the Compensation Committee has the exclusive 
authority to administer the Plans, including the power to determine eligibility, the types of awards to be granted, the price and 
the  timing  of  awards.    The  Plans  do,  however,  provide  that  the  Company’s  CEO  has  the  authority  to  grant  awards  to  any 
individual (other than the three highest-ranking executives of the Company) and provides further that any grant to an individual 
who is subject to Section 16 of the Security Exchange Act of 1934 may not be exercisable for at least six months from the date 
of grant.  

Generally, options granted expire in ten years, are exercisable during the optionee’s lifetime only by the recipient and are 

non-transferable.  Unexercised options generally terminate on the date an individual ceases to be an employee of INSIGHT.  

The Company has issued shares of restricted stock to certain officers and employees.  These restricted stock shares vest over 

three years with the unvested shares being forfeited if the recipient is no longer an employee of the Company.  The restricted 
stock shares are valued at the date of their grant and are amortized over their term.  The majority of these restricted stock shares 
contain an acceleration clause which would cause them to automatically vest if the Company’s stock closes at or above a certain 
price, ranging from $44 to $66.  At December 31, 1999 there were 132,974 shares of restricted stock outstanding which 
represents $2,909,000 of unamortized deferred compensation. 

Had compensation cost for the Company’s stock-based compensation plans been determined consistent with SFAS No. 123, 
the Company’s net earnings and diluted earnings per share would have been reduced to the pro forma amounts indicated below: 

Net earnings 

As reported 

$  33,587 

$  20,450 

  $ 13,218 

1999 

Years ended December 31, 
1998 
(in thousands) 

1997 

Basic earnings per share  

Diluted earnings per share 

Pro forma 

$  29,360 

$  16,986 

  $ 12,154 

As reported 

Pro forma 

As reported 

Pro forma 

$ 

$ 

$ 

$ 

1.30 

1.14 

1.25 

1.09 

$ 

$ 

$ 

$ 

0.84 

0.70 

0.81 

0.67 

  $  0.58 

  $  0.53 

  $  0.55 

  $  0.50 

Pro  forma  net  earnings  reflect  only  options  granted  in  1995  through  1999.    Therefore,  the  full  impact  of  calculating 
compensation cost for stock options under SFAS No. 123 is not reflected in the pro forma net earnings amounts presented above 
because compensation cost is reflected over the options’ vesting period and compensation cost for options granted prior to 
January 1995 is not considered under SFAS No. 123. 

For purposes of the SFAS No. 123 pro forma net earnings and net earnings per share calculation, the fair  value of each 
option grant is estimated on the date of grant using the Black-Scholes option-pricing model with the following weighted-average 
assumptions used for grants in 1999, 1998 and 1997: 

1999 

Years ended December 31, 
1998 

1997 

Dividend yield.................................................................................  
Expected volatility..........................................................................  
Risk-free interest rate .....................................................................  
Expected lives .................................................................................  

0% 
50% 
6.3% 
2.4 years 

  0% 
50% 
4.5% 
2.1 years 

  0% 
50% 
5.6% 
1.9 years 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

Activity related to the stock option plans is summarized below: 

Year ended December 31, 

1999 

Number of 
Shares 

Weighted 
Average  
Exercise Price 

Balance at the beginning of 
year................................................................
Granted..........................................................
Exercised.......................................................
Expired ..........................................................
Balance at the end of  year.........................
Exercisable at the end of year....................
Weighted-average fair value of 
 options granted during the year

    3,099,072 
    1,598,770 
    (1,268,865) 
(352,169) 
    3,076,808 
548,643 

$ 

  $ 

13.39 
27.75 
11.47 
18.55 
21.04 
13.62 

Year ended December 31, 
1998 

Year ended December 31, 
1997 

Number of 
Shares 

    2,937,285 
    2,169,558 
    (1,230,159) 
(777,612) 
    3,099,072 
371,694 

Weighted 
Average 
Exercise Price 

$  8.37 
16.62 
5.83 
15.42 
13.39 
10.08 

Number of 
Shares 

  2,263,757 
  1,782,378 
(607,599) 
(501,251) 
  2,937,285 
455,967 

Weighted 
Average 
Exercise Price 

$  4.45 
11.55 
3.63 
7.77 
8.36 
2.35 

8.11 

$ 

4.64 

$ 

2.83 

The following table summarizes the status of outstanding stock options as of December 31, 1999: 

OPTIONS OUTSTANDING 

OPTIONS EXERCISABLE 

Range of 
Exercise Prices 

$  2.67 - 13.33 
  13.39 - 17.81 
  17.88 - 26.75 
  26.91 - 29.69 
  29.71 - 40.94 

Number of 
Options 
Outstanding 
643,072 
758,926 
654,961 
703,829 
    316,020 
  3,076,808 

Weighted 
Average 
Remaining 
Contractual Life 
6.64  years 
8.35 
9.19 
9.71 
9.64 
8.62 

Weighted 
Average 
Exercise 
Price 
$  9.47 
  17.40 
  23.61 
  28.26 
  31.93 
  21.04 

Number of 
Options 
Exercisable 
321,512 
130,189 
75,448 
6,977 
  14,517 
548,643 

  $ 

Weighted 
Average 
Exercise Price 
9.67 
16.95 
19.69 
28.07 
32.85 
  13.62 

(9)  Shareholder Rights Plan 

  On  December  14,  1998,  each  stockholder  of  record  received  one  Preferred  Share  Purchase  Right  (“Right”)  on  each 
outstanding share of Common Stock owned.  Each Right entitles stockholders to buy one three-hundredth of a share of Series A 
Preferred Stock of the Company at an exercise price of $200.  The Rights will be exercisable if a person or group acquires 15% 
or more of the Common Stock of the Company or announces a tender offer for 15% or more of the Common Stock.  Should this 
occur, the Right will entitle its holder to purchase, at the Right’s exercise price, a number of shares of Common Stock having a 
market value at the time of twice the Right’s exercise price.  Rights held by the 15% holder will become void and will not be 
exercisable  to  purchase  shares  at  the  bargain  purchase  price.    If  the  Company  is  acquired  in  a  merger  or  other  business 
combination  transaction  after  a  person  acquires  15%  or  more  of  the  Company’s  Common  Stock,  each  Right  will  entitle  its 
holder to purchase at the Right’s then current exercise price a number of the acquiring company’s common shares having a 
market value at the time of twice the Right’s exercise price. 

(10)  Non-Operating Expense, Net 

  Non-operating expense, net consists primarily of interest expense, net of interest income.  Interest expense relates primarily 
to borrowings under the Company’s line of credit, which has been necessary to finance the Company’s growth, and interest 
expense associated with the financing of our facilities in Tempe, Arizona.  Interest expense is offset by interest income generated 
from short-term investments, some of which are investment grade tax-advantaged bonds.  

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
   
   
 
 
 
   
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

(11)   Fair Value of Financial Instruments 

SFAS No. 107, “Disclosure about Fair Value of Financial Instruments,” requires that the Company disclose estimated fair 
values for its financial instruments.  The following summary presents a description of the methodologies and assumptions used 
to determine such amounts. 

Fair value estimates are made at a point in time and are based on relevant market information and information about the 
financial instruments; they are subjective in nature and involve uncertainties and matters of judgment and, therefore, can not be 
determined with precision.  These estimates do not reflect any premium or discount that could result from offering for sale at any 
time  the  Company’s  entire  holdings  of  a  particular  instrument.    Changes  in  assumptions  could  significantly  affect  these 
estimates. 

Since the fair value is estimated as of December 31, 1999, the amounts that will actually be realized or paid in settlement of 

the instrument could be significantly different. 

The carrying amounts for cash and cash equivalents are assumed to be the fair value because of the liquidity of these 

instruments. 

The  carrying  amounts  for  accounts  receivable,  accounts  payable  and  accrued  expenses  and  other  current  liabilities 

approximate fair value because of the short maturity of these instruments. 

 (12)  Supplemental Financial Information 

A summary of additions and deductions related to the allowances for accounts receivable and inventories for the years 

ended December 31, 1999, 1998 and 1997 follows (in thousands): 

Balance at 
Beginning of 
  Period 

  Additions 

Balance at 

Deductions  End of Period 

Allowances for doubtful accounts receivable: 

Year ended December 31, 1999 ........................ 

$  7,128 

$  5,749 

$  (3,600) 

$  9,277 

Year ended December 31, 1998 ........................ 

$  3,274 

$  5,366 

$  (1,512) 

$  7,128 

Year ended December 31, 1997 ........................ 

$  3,214 

$  4,164 

$  (4,104) 

$  3,274 

Allowances for obsolescence of inventories: 

Year ended December 31, 1999 ........................ 

$  1,761 

$  3,067 

$  (3,218) 

$  1,610 

Year ended December 31, 1998 ........................ 

$  1,397 

$  1,802 

$  (1,438) 

$  1,761 

Year ended December 31, 1997 ........................ 

$  1,142 

$  1,080 

$ 

(825) 

$  1,397 

(13)  Segment Information 

The Company operates in one industry segment; direct marketing.  The Company’s principal markets are in North America 

and Europe. 

None of the Company’s customers exceeded two percent of net sales. 

The following is a summary of the Company’s geographic operations (in thousands):   

1999 
Net sales ............................................................... 
Total long-lived assets ....................................... 
1998 
Net sales ............................................................... 
Total long-lived assets ....................................... 

North 
America 

Europe  

Total 

$  1,362,728 
61,510 
$ 

$ 155,641 
$  20,559 

$  1,518,369 
82,069 
$ 

$  947,277 
$  39,412 

$  55,507 
$  18,089 

$  1,002,784 
57,501 
$ 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES  

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) 
December 31, 1999, 1998 and 1997 

Although the Company could be impacted by the international economic climate, management does not believe material 
credit  risk  existed  at  December  31,  1999.    The  Company  monitors  its  customers’  financial  conditions  and  does  not  require 
collateral.  Historically, the Company has not experienced significant losses related to receivables from any individual or groups 
of customers. 

The following is a summary of the Company’s product mix: 

Notebooks .......................................................................................................... 
Desktops............................................................................................................. 
Hard disk drives................................................................................................. 
Memory/Processors.......................................................................................... 
Monitors/Video ................................................................................................. 
Network/Connectivity ...................................................................................... 
Printers ................................................................................................................ 
Software .............................................................................................................. 
Miscellaneous.................................................................................................... 

(14)  Pro Forma Financial Information (unaudited) 

  1999 
18%  
17 
7 
8 
6 
8 
9 
11 
16 
  100%  

  1998 
22% 
18 
8 
5 
6 
8 
9 
10 
14 
  100% 

The following summary, prepared on a pro forma basis, presents the results of operations as if the three 1998 acquisitions, 

described in Note 1, had occurred on January 1, 1998 (in thousands, except earnings per share figures): 

Years ended December 31, 
  1999 

  1998 

Net sales ............................................................................................................. 
Net earnings........................................................................................................ 
Basic earnings per share ................................................................................... 
Diluted earnings per share................................................................................ 

$  1,518,369 
33,587 
$ 
1.30 
$ 
1.25 
$ 

$  1,118,600 
20,407 
$ 
0.83 
$ 
0.79 
$ 

The pro forma results are not necessarily indicative of what the actual consolidated results of operations might have been if the 

acquisitions had been effective at the beginning of 1998 and are not a projection of future results. 

(15)  Aborted Acquisition Costs 

During 1999,  the  Company  recorded  a  pre-tax charge of $2.3 million related to an aborted acquisition.  On October 18, 
1999, Insight announced it had terminated a proposed European merger and reflected the costs of the aborted acquisition in its 
fourth quarter and year-end results. 

(16)  Subsequent Events 

On January 26, 2000, the Company acquired an additional 10% of the outstanding common stock of Plusnet Technologies 

Limited for $1,800,000. 

On February 24, 2000, the Company’s Board of Directors instituted a stock repurchase program, which allows the 
Company to repurchase up to 1,000,000 shares of its common stock.  Any shares repurchased will be held as treasury shares 
and could be used for employee benefit plans, acquisitions, contingency payments on acquisitions or other general corporate 
purposes.  Between February 25, 2000 and March 21, 2000, the Company purchased a total of 412,450 shares at an average 
cost of $28.49 per share. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Insight Enterprises, Inc