Quarterlytics / Healthcare / Medical - Devices / IRIDEX

IRIDEX

irix · NASDAQ Healthcare
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Ticker irix
Exchange NASDAQ
Sector Healthcare
Industry Medical - Devices
Employees 51-200
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FY2002 Annual Report · IRIDEX
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Annual Report 2002

IRIDEX Corporation is a worldwide leader in developing,
manufacturing, marketing and selling innovative and cost-effective
medical laser systems for ophthalmology and aesthetics. The
Company has the largest global installed base of solid-state lasers
and focuses on developing laser products that are clinically
effective, reliable, portable, versatile, and affordable.

IRIDEX was founded in 1989 as IRIS Medical Instruments, Inc.
and went public as IRIDEX Corporation (NASDAQ/NMS: IRIX)
in 1996. IRIDEX products are sold in the U.S. through a direct
sales force and internationally through a network of 66 independ-
ent distributors into 107 countries.

Letter to Shareholders | 

They include: (1) careful management of expenses and assets by
scrutinizing all expenses and by reducing inventory and accounts
receivable levels; (2) systematically improving gross margins by
obtaining a premium for our products and by operating more
efficiently; and (3) primarily operating our business to achieve
earnings growth in preference to revenue growth. We obtain a
premium for our products by satisfying our customers with the
highest value proposition of products and services, by providing

Despite the continuing challenging global economic

ness improvements in 2002 and a return to prof-

environment, IRIDEX experienced favorable busi-

itability for the year. This positive outcome during a very difficult

year is a result of several proactive efforts taken by IRIDEX:

• New Product Introduction—In October, we introduced the
OcuLight Symphony Laser Delivery System, the first system 
to combine the clinical versatility and convenience of 532 nm,
810 nm and large spot 810 nm into one laser delivery device
indicated for retinal photocoagulation and glaucoma procedures.

• New Collaboration—In the fourth quarter, we introduced the
Millennium Endolase module in collaboration with Bausch &
Lomb, which is integrated into the Bausch & Lomb Millennium
Microsurgical System used in the operating room.

• Formation of Global Customer Care Group (GCCG)—
Early in the year, we introduced GCCG to provide a higher
value proposition for our customers. Satisfied customers equate
to ongoing business and referrals to peers leading to increased
market share and market leadership. Due to the importance of
customer relationships, we chose to highlight our commitment
to service in the pages that follow.

• Downsizing for efficiency—In order to better align our oper-
ations with the current economic environment and improve
efficiency, we made the difficult decision to complete the first
reduction in workforce in our history. As a result, our number
of employees was reduced by 12% to more closely match our
actual sales.

the best customer service in the industry, by providing complete
system solutions for our customers, and by introducing a mix of
new products and applications that provide us with meaningful
incremental earnings growth.

Our longer term strategies are designed to drive market growth
in segments of the market where we have strength. An example is
continued development of Minimum Intensity Photocoagulation
(MIP) protocols. MIP is a laser treatment approach pioneered by
IRIDEX that uses our OcuLight SLx infrared laser to maximize
preservation of sensitive retinal tissues while stimulating a thera-
peutic effect. We believe maintaining leadership in MIP will
allow us to make a substantial contribution towards the treatment
of serious eye diseases such as age-related macular degeneration
and diabetic retinopathy.

We feel a combination of these strategies will enable us to expand
the market opportunity for our products and to provide a better
long-term value for our customers, their patients and our investors.

Thank you for your continued trust and support.

Sincerely,

Looking forward, our strategies can be divided into shorter term
and longer term strategies. Our shorter term strategies react to
the current economic conditions and are operationally focused. 

Theodore A. Boutacoff
President & CEO

IRIDEX Corporation |  Annual Report 2002

page | 1

| Global Customer Care

countries around the world. One way we differentiate our

IRIDEX has over 6,000 laser systems located in over 107

products from our competitors is by providing excellent

customer care globally—an attribute valued by our customers.

engineers to improve existing products and be aware of customer

issues in the design of new products. We believe that excellent

customer care can only be attained if every interaction with a

company results in a satisfying experience for the customer.

Excellent customer care is rarely confined to one individual or

IRIDEX continuously strives to provide unparalleled customer

group. It must be part of the fabric of the entire organization. It

focus throughout our entire organization. Our commitment to

must be part of the company culture. Customers today are much

excellent customer care has helped IRIDEX capture and maintain

more discriminating and much more involved in the process of

market leadership. Satisfied customers continue to purchase

purchasing and maintaining a product, so their interaction with

equipment through us, refer peers to us for laser equipment, and

a company typically involves a number of individuals in a num-

become valuable references who strengthen our market position.

ber of departments. Before purchasing a product, a customer may

search for information on the company website and contact its

sales and marketing personnel. After completing the purchase

there may be interaction with customer service and technical

service. Excellent customer care also results in improvements in

product quality. Customer feedback is more readily transferred 

in an open communication environment, making all necessary

departments aware of customer issues. This allows design 

In 2002, we formed the Global Customer Care Group (GCCG)

to focus on continual improvement in the services provided to

IRIDEX customers. The GCCG is comprised of all internal

departments that interact with our customers: Customer Service,

Technical Service and Shipping and Receiving. By combining

these departments into one customer-focused group, our goals of

continuing improvements in quality, service and customer

response are easier to attain.

We would like to commend you as a truly outstanding company. We have been extremely
pleased with our laser in the management of our patients. Moreover, we have been especially
pleased with the outstanding service and follow-up that your company provides.

page | 2

—Keith McKenzie, MD

Santa Cruz, CA

I can say that we have been extremely pleased with the product, service and all of the people
we have contact with at IRIDEX. IRIDEX has set a standard of customer care
and service that other companies will have a hard time matching.

—Thomas Wassel 

Winter Haven, FL

Of course, the desire to provide excellent customer care starts with

day. IRIDEX also has 24-hour, 7-day a week technical service

IRIDEX employees. Our employees are oriented to our philoso-

coverage, so a service engineer is always available to assist new

phy that the customer comes first at all times. When a customer

customers. Both of these commitments to satisfying the customer

calls, a polite, knowledgeable company representative is there to

were implemented in the year we were founded, 1989, and set us

assist the customer and satisfy their needs.

apart from other companies. Even today, many competitors cannot

GCCG department managers are in constant communication with

match this commitment to excellent customer care.

each other concerning day-to-day activities relating to individual

Moving forward in 2003 and beyond, the GCCG will continue 

customers’ requirements to make certain that the customers’
expectations of IRIDEX products, service and support are met or

to develop and implement ideas on how to better serve IRIDEX
customers, and build upon the customer loyalty already established.

exceeded. Through this constant communication and feedback,

Web-based order processing and in-house customer training

any problems or issues can be quickly identified and resolved

programs are being developed based upon feedback from our

before impacting the customer.

customers about their needs. By always striving to improve our

Our Technical Service department pioneered new concepts in

performance and service to the customer, we will never become

customer care, early in our history, by providing loaner products

complacent and lose the focus that helped IRIDEX achieve 

while the customer’s unit is being repaired, and we continue to

market leadership.

offer that service today. Our investment in loaner equipment

ensures the downtime experienced by the customer is minimized,

and that they are typically up and running by the next business

IRIDEX Corporation |  Annual Report 2002

page | 3

| Financial Highlights

sales | $ in millions

32.8

30.6

26.4

27.3

22.3

sales, general and administrative
expenses | $ in millions

10.7

10.3

9.5

9.2

8.4

2002 sales | in percent

36%
international

64%
domestic

income (loss) from continuing
operations | $ in millions

2.1

1.4

1.1

0.2

(0.6)

1998 1999 2000 2001 2002

1998 1999 2000 2001 2002

1998 1999 2000 2001

2002

(Dollar and share amounts in thousands except per share data)
FOR THE FISCAL YEAR
Sales
Operating income (loss)
Income (loss) from continuing operations
Diluted net income (loss) from continuing 

1998

1999

2000

2001

2002

$22,338
966
$
$ 1,108

$26,391
$ 1,573
$ 1,447

$32,838
$ 2,320
$ 2,080

$27,275
$ (1,989)
$ (601)

$30,634
$ (181)
150
$

operations per common share

Shares used in per share computations

$ 0.16
6,765

$ 0.21
6,849

$ 0.29
7,285

$ (0.09)
6,757

$ 0.02
6,928

END OF FISCAL YEAR
Working capital
Total assets
Total shareholders’ equity

$23,450
$28,377
$25,885

$23,842
$32,763
$27,504

$27,005
$35,025 
$30,500

$26,374
$33,788
$29,833

$26,981
$34,272
$30,198

page | 4

Board of Directors

John M. Nehra
Chairman of the Board 
Managing General Partner 
Catalyst Ventures 
Special Partner 
New Enterprise Associates

Theodore A. Boutacoff
President and Chief Executive Officer
IRIDEX Corporation

Robert K. Anderson
Co-Founder, Former Chairman
and Chief Executive Officer
Valleylab, Inc.
Chairman
Meritech, Inc.

James L. Donovan
Vice President,
Corporate Business Development
IRIDEX Corporation

Donald L. Hammond, D.Sc.
Former Director
Hewlett-Packard Laboratories

Joshua Makower, M.D.
Chairman of the Board and
Chief Technical Officer
TransVascular, Inc.

Corporate Information | 

Annual Meeting

IRIDEX Corporation’s 2003 annual meeting of stockhold-
ers will be held on Wednesday, June 4, 2003 at 2:00 p.m.
Pacific Time at 1212 Terra Bella Avenue, Mountain View,
California 94043.

Corporate Headquarters

IRIDEX Corporation
1212 Terra Bella Avenue
Mountain View, California 94043
Telephone: 650-940-4700
Facsimile: 650-940-4710

Corporate Counsel

Wilson Sonsini Goodrich & Rosati, P.C.
650 Page Mill Road
Palo Alto, California 94304-1050

Independent Accountants

PricewaterhouseCoopers LLP
Ten Almaden Boulevard, Suite 1600
San Jose, California 95113

Transfer Agent and Registrar

EquiServe
P.O. Box 43023
Providence, Rhode Island 02940-3023
Investor Relations Telephone: 816-843-4299
Internet Address: www.equiserve.com

Executive Officers

Investor Relations

Theodore A. Boutacoff
President and Chief Executive Officer

Eduardo Arias
Senior Vice President, International Sales
and Business Development

James L. Donovan
Vice President,
Corporate Business Development

Robert Kamenski
Vice President, Administration and
Chief Financial Officer

Timothy Powers
Vice President, Operations

Publications of interest to current and potential IRIDEX
investors are available without charge upon request. These
include the annual report, quarterly earnings releases, 
and Forms 10-K and 10-Q filed with the Securities and
Exchange Commission. In addition, the Company main-
tains certain financial information on the IRIDEX website
at www.iridex.com.

Please direct inquiries to:

Investor Relations
IRIDEX Corporation
1212 Terra Bella Avenue
Mountain View, California 94043
Telephone: 650-940-4700

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