Quarterlytics / Consumer Cyclical / Leisure / Johnson Outdoors Inc.

Johnson Outdoors Inc.

jout · NASDAQ Consumer Cyclical
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Ticker jout
Exchange NASDAQ
Sector Consumer Cyclical
Industry Leisure
Employees 1200
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FY2002 Annual Report · Johnson Outdoors Inc.
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2 0 0 2 annual report

I N N O V A T I O N

makes it happen

In the outdoor recreational industry, 

our stakeholders will recognize us as: 

- the innovation leader

- bringing excitement and growth to our markets

- a strong, talented team with exceptional passion

It all starts with a clear vision

This vision will translate into:

- strong brand equities and leading market shares

- increased sales and profits

- steady shareholder returns

WAT E R C R A F T
24% of Net Sales

Old Town
Canoes and kayaks

Necky
Kayaks

Leisure Life
Canoes, pedal boats,
kayaks, deck boats 
and tenders

Ocean Kayak
Sit-on-top kayaks

Escape
Sailboats

Carlisle
Paddles and oars

Extrasport
Personal floatation devices

Dimension
Kayaks

Pacific Kayak
Kayaks

M A R K E T   P O S I T I O N

With $83 million in sales in a $300

million category, we hold the #1 share

in canoes, kayaks and pedal boats.

2 0 0 2   H I G H L I G H T S

Extensive restructuring continued for

this complex business, leaving us short

of turnaround goals. Bright spots

included Leisure Life’s move from loss

to a modest profit, the restage of

Extrasport, launch of OT Sport and

expansion into Europe. 

L O O K I N G   F O R WA R D

Our focus is on growing sales

intelligently through innovative new

products, marketing and distribution.

At the same time, we’re streamlining

and strengthening the Watercraft

organization to improve effectiveness. 

European expansion is on track. We’ll

also emphasize accessories in 2003. 

M OTO R S
24% of Net Sales

Minn Kota
Electric boat motors, battery
chargers and accessories

M A R K E T   P O S I T I O N

We’re the top player in trolling motors,

leading the $100 million category with

$81 million in sales.

2 0 0 2   H I G H L I G H T S

This year Motors delivered excellent

results, growing sales 25% and operating

profit nearly 200% (excluding amorti-

zation). We recaptured major OEM

business and made big gains with top

accounts while effectively cutting costs.

L O O K I N G   F O R WA R D

We’re getting attention with innovative

products like our Saltwater Riptide

Motor, and we’re following through

with strong execution.

We see additional growth in the

saltwater segment and in extending the

Minn Kota brand to onboard chargers.

Johnson Outdoors Inc. designs, manufactures and markets outdoor recreation

products in four businesses: Watercraft, Motors, Diving, and Outdoor Equipment.

More than 1,300 employees work in twenty-six locations worldwide.

D I V I N G
21% of Net Sales

Scubapro
Regulators, buoyancy
compensators, masks, fins, 
wet and dry suits, gloves,
dive lights and other
accessories

Aladin
Premium dive computers

Uwatec
Dive computers and other 
electronic instruments

SnorkelPro
Masks, fins and snorkels 

M A R K E T   P O S I T I O N

We had $73 million in sales in this

$500 million category. Scubapro is #2 in

the market, with strength in regulators

and dive computers.

2 0 0 2   H I G H L I G H T S

Strict expense and inventory management

kept operating profit on track, though

the category is still feeling the effects

of the September 11 attacks. Uwatec

continued its turnaround, and Scubapro

signed a purchasing agreement as a

preferred e-source vendor with Disney.

L O O K I N G   F O R WA R D

We’re driving profit with a focus on

computers, fins and regulators—

especially our U.S. regulator business. 

The mask, fin and snorkel segments

offer potential. We’re also aggressively

growing our global franchise.

OUTDOOR EQUIPMENT
31% of Net Sales

Eureka!
Camping tents, 
accessories and military 
and commercial tents

CampTrails
Backpacks and accessories

Silva
Field compasses

M A R K E T   P O S I T I O N

We’re the leader in niche markets in this

$1 billion category, with $106 million

in sales and a significant presence in

government tents. 

2 0 0 2   H I G H L I G H T S

Substantial military sales somewhat

offset the decline in consumer tents,

where the category is moving toward

the low-price mass market. The sale of

Jack Wolfskin gives us vital financial

flexibility in a challenging market.

L O O K I N G   F O R WA R D

We’re working to maximize our military

business, expand commercial tent

sales in the Southeast and increase

retail distribution. 

And we’re refining our strategy for

Eureka! to build momentum, renew

energy and address the category’s

growth dynamics.

J o h n s o n   O u t d o o r s   I n c .   2 0 0 2   A n n u a l   R e p o r t

Summary Financial Information

Johnson Outdoors Inc.

(thousands, except per share data)

2000

2001

2002

% change

Operating Results

Net sales

Gross profit

Operating profit

Diluted earnings 
per common share

Diluted average common 
shares outstanding

Capitalization

Total debt

Shareholders’ equity

$354,889

$345,637

$342,532

144,574

24,719

138,781

141,054

15,718

19,751

-0.9%

1.6%

25.7%

$1.03

$0.44

$3.59(1)

715.9%

8,130

8,170

8,430

$105,319

100,832

$97,535

105,779

$88,253

124,145

Total debt to total capital

51.1%

48.0%

41.6%

(1)Includes a gain on sale of subsidiary of $2.65 per diluted share.

11

Table of Contents 

1 Summary Financial Information

2 Letter to Shareholders

5 Business Success Model 

8 Growth Strategies 

10 Watercraft 

11 Motors 

12 Diving 

13 Outdoor Equipment

14 Product Gallery 

16 CFO Commentary

• Form 10-K

Inside Back Cover

Directors and Officers

Shareholders’ Information

L

E

T

T

E R  

T O   S H A R E H O L D E R S

While much of the industry

struggled through 2002,

Johnson Outdoors maintained

sales, improved margins and

gained market share across

most of our businesses. 

We sharpened our focus and

strengthened our financial

position with the sale of 

our Jack Wolfskin business,

delivering attractive proceeds

for shareholders. While Jack

Wolfskin yielded solid returns,

it was primarily an apparel

company. We see better

opportunity for long-term

growth in focusing on our core

competencies, building a

strong portfolio of businesses

that capitalize on our technical

expertise and resources in

outdoor recreation equipment. 

Helen P. Johnson-Leipold

Chairman and Chief Executive Officer

This year we moved Johnson Outdoors to a better business

position and a stronger financial profile. We increased earnings

per share, outperformed the competition and strengthened

our foundation for healthy, sustainable growth.

22

2002 Results

Our continuing businesses

sustained their profitability

despite the difficult economic

climate, thanks to innovative

products, careful expense

controls and quick reaction

to market changes. Excluding

the sale and operating results

of Jack Wolfskin, sales stayed

Q U A R T E R L Y   A V E R A G E   W O R K I N G   C A P I T A L

$ 1 6 0 , 0 0 0   ■

$ in thousands

2 0 0 0

1 2 0 , 0 0 0   ■

2 0 0 1

8 0 , 0 0 0   ■

2 0 0 2

4 0 , 0 0 0   ■

Q u a r t e r   1

Q u a r t e r   2

Q u a r t e r   3

Q u a r t e r   4

J o h n s o n   O u t d o o r s   I n c .   2 0 0 2   A n n u a l   R e p o r t

We established our operational

foundation for Watercraft’s

European expansion, an impor-

tant growth initiative. We’re

also on track with our acces-

sories expansion plan for 2003.

Diving faced especially

challenging market conditions

in the continued aftermath of

essentially even, operating

where we’re making key oper-

growth to further build

new chargers, seeking a much

September 11, 2001. Sales

profit increased 40% to

ational changes; and Outdoor

shareholder value. There are

greater market share.

decreased 10% from last year,

$14.8 million, and earnings

Equipment, where soft con-

exciting opportunities ahead;

less than the overall industry.

per diluted share rose from

sumer tent sales were offset

we will be choosing among

Watercraft’s operating profit

Operating profit was $10.5

$0.10 to $0.66—due largely

by strong military tent sales. 

them carefully.

decreased from $1.3 million

million versus $11.6 million

to the positive effects of

in 2001 to $1.2 million.

in 2001, as we maintained

lower amortization charges

We significantly improved

Motors built on the success

Improving this business

margins through cost control.

in fiscal 2002. 

our financial condition through

of innovative products such

remains a top priority, and

Uwatec built momentum

better working capital man-

as the Saltwater Riptide to

we’re starting to see some

around the success of its new

Motors turned in an

agement and the sale of Jack

improve all key metrics. Sales

progress. Leisure Life turned

Smart COM dive computer.

outstanding performance in

Wolfskin. Our strong cash

rose 25%, from $64.4 million

a loss into a modest profit

This momentum is continu-

2002, capitalizing on market

position and reduced leverage

to $80.6 million, and operat-

this year and has positive

ing into 2003; Uwatec’s new

opportunities to drive strong

gives us financial flexibility—

ing profit jumped from $0.2

momentum going into 2003.

products have already earned

market, sales and profit

a true competitive edge in

million to $8.2 million. We’re

Old Town and our recently

favorable reviews at the

growth. This partially made

today’s market. As we consider

moving quickly to develop

integrated Ocean Kayak/Necky

recent industry trade show.

up for declines in Diving,

how to deploy this liquidity,

this segment’s next platform

operation require more work,

With Diving poised to take

where expense management

we’re emphasizing continued

for growth—onboard battery

though the list of challenges is

advantage of any improve-

held us steady amid weak

improvement in operating

chargers for trolling motors.

shorter and less complex than

ments in the market, we see

market conditions; Watercraft,

results and healthy, long-term

In 2003 we’ll introduce four

in the past couple of years.

opportunity ahead. 

33

Outdoor Equipment saw

1. Use our resources wisely.

C A S H   F L O W S  
F R O M   O P E R A T I O N S

a winning strategy for Eureka!

3. Maintain a healthy balance

sales and operating profit

We’ve identified tangible

$ in thousands

Across all our companies, we’re

sheet. Close management of

decrease with the sale of

opportunities for growth to

Jack Wolfskin. Strong growth

lead us toward our long-term

in military tent profits more

goals. One of our growth

than offset the continuing

strategies is to complete a

weakness in consumer tents,

major acquisition, and we’re

$40,000

30,000

20,000

10,000

allocating resources to improv-

our expenses gives us the flex-

ing analytical capabilities, sales

ibility to ride out the industry’s

management, procurement

economic cycles. We’re reap-

and manufacturing efficiency.

ing the rewards of improved

financial management and

where the industry’s mid- 

evaluating our strategic

2 0 0 0

2 0 0 1

2 0 0 2

2. Drive profitable growth.

controls, and we’ll continue

to upper-price segments are

opportunities in this area.

assets and expertise we’ve

It’s clear we can’t rely on 

to enhance those areas as we

experiencing declines. Our

Our current cash position

already developed. 

the market to make growth

make the most of our network

chemical/biological tent

opens the door to numerous

happen. We have to be the

operating model.  

liners for the military

possibilities, but we will

– We’re especially interested

catalyst, developing new

represent continued growth

consider only those that meet

in businesses that strategi-

products, new markets, new

The spirit of adventure 

potential, and we’re working

our strict criteria for success.

cally complement our

segments—without adding

has never been stronger at

hard to capture further

Watercraft, Motors and

complexity to our organiza-

Johnson Outdoors. We have

military business.

– Any acquisition, like all our

Diving product lines.

tion. Our critical growth

solid momentum going into

current businesses, must

strategies concentrate on

2003, intriguing opportunities

2003 Priorities

offer growth potential in a

Acquisition is important to

expanding areas adjacent to

ahead and sound strategies to

Overall we’re pleased with

category that rewards

our future—but so is investing

our existing businesses:

keep us on track. With power-

the progress Johnson Outdoors

innovation, where we can

further in our base businesses.

accessories in Watercraft,

ful brands, superior innovation

is making. With each new

be the #1 or #2 player and

At the top of the list is

masks, fins and snorkels in

and outstanding employees,

product, each marketing

protect our margins. 

improving Watercraft’s business

Diving, battery chargers in

we feel good about the future. 

initiative, each operational

processes and supply chain so

Motors. We’ll also continue

improvement, we bring our

– We also plan to stay 

we can grow effectively and

to strengthen our R&D

opportunities more sharply

close to home—adding

profitably. It’s also essential

capabilities, across our

into focus…and we will con-

businesses that complement

that we stabilize Outdoor

individual businesses and

Helen P. Johnson-Leipold

tinue to do so with the follow-

our existing base and

Equipment, capitalizing on

through our central Advanced

Chairman and 

ing broad strategies in 2003. 

make good use of the

military sales while developing

Concepts Group.

Chief Executive Officer

44

S T R A T E G Y   D R I V E S   I T   F O R W A R D The innovative business success model

Johnson Outdoors introduced in 1999 remains the touchstone for our efforts. It’s a carefully

thought-out  framework  that’s  flexible  enough  to  accommodate  business  change,  yet  solid

enough to provide the foundation for long-term, sustainable growth. Here are the key elements.

55

Disciplined Portfolio Management

Network Operation Model

Setting high standards Our experienced management team continues

Building on strength Our network of specialized companies gives us

to define our universe, building a portfolio of complimentary businesses

the synergies and efficiencies of a large organization, plus the strength

that capitalize on our core competencies. All businesses and acquisitions

of each company’s creativity and independent spirit. Headquarters supplies

must meet our criteria for long-term growth potential, profitable margins

vision, strategic direction and key resources. We have the flexibility to

and the opportunity to be #1 or #2 in a category that rewards innovation.

innovate, the broad perspective to develop key markets and the resources

to mine specialized channels.

66

Stimulating growth We’re pushing demand to higher levels, building

Breaking  through In every aspect of our success model, innovation

on our knowledge of consumer needs to create new category segments.

is essential. We’ve increased R&D dollars across our businesses and added

Our  easy-to-use  products  make  recreation  more  accessible  to  more

expertise in consumer and product research. We’re building connections

consumers. Increasing accessibility also includes expanding to new

to technology partners, and our Advanced Concepts Team is developing

markets, new geographic areas and new distribution channels.

new materials and processes—all to keep us at the forefront of innovation.

Expanding Markets

Innovation

77

S T R A T E G Y

S T R A T E G Y

1

Expanded Distribution

2

Aggressive Marketing
and Sales Programs

We’re placing more product with more

We’re breaking through the clutter,

dealers as we fine-tune our distribution

promoting our powerful brands in new ways.

strategy. Our year-old National Accounts

Scubapro, for example, has an exclusive

Team, marketing Johnson Outdoors as a

product relationship with Club Med, a

whole, drove $40 million in sales. In 2003,

purchase agreement as a preferred e-source

we’ll continue to build on network synergies

vendor for Disney, and is featured in the

and explore new distribution channels.

new IMAX film, “Coral Reef Adventure.”

Putting our business

model into action, we’re

pursuing five critical

strategies to make

profitable growth happen

at Johnson Outdoors. 

The first three are ongoing

strategies directed toward

our base businesses.

Strategies four and five

are what we call our

“catalyst” strategies,

intended to generate 

new growth platforms

(organically or through

acquisitions).

s
e
i
g
e
t
a
r
t
S

h
t
w
o
r
G

88

 
S T R A T E G Y

S T R A T E G Y

S T R A T E G Y

4

5

Geographic Expansion

New Growth Platforms

3

Innovative New 
Product Development

We’re winning awards as well as market

We’re moving into new territories to

We’re exploring organic growth

share with products that create excitement

reach new consumers—a key strategy for

opportunities as well as growth through

and delight consumers—products like

organic growth. In 2002 we built a European

acquisition. We want to pursue growth

Minn Kota’s CoPilot wireless remote,

operations organization for Watercraft 

platforms that build on our competencies

named Best of Show out of nearly 1,000

and increased sales 30%. On other fronts,

and leverage potential synergies. Examples

new products at the annual ICAST Fishing

we continued growth in Canada and the

include Motors saltwater products and

Tackle Trade Show.

Asian Pacific.

Watercraft accessories.

Best of Show

99

I N N O V A T I O NWatercraft

Product We’re working 

with proprietary materials

and methods to improve

watercraft products—like

the camouflage finish on

the Leisure Life Waterquest.

Opportunity JDE, our

enterprise-wide information

system, next rolls out to Old

Town Canoe—strengthening

our analytical and relationship

management capabilities,

and improving marketing

opportunities.

As the market leader in canoes, kayaks and pedal boats,

Watercraft offers terrific potential to drive our business. Even so,

we spent 2002 working to overcome a soft economy and our own

complex structure. This streamlining and strengthening required

significant resources and remains a top priority. Bright spots

included the turnaround of Leisure Life, the introduction of the

OT Sports brand, continued growth in Europe, and the groundwork

for new growth as we expand into accessories. 

Necky Chronic

1010

I N N O V A T I O N

Minn Kota Saltwater Riptide

Product Minn Kota’s 

CoPilot for trolling motors
uses a patented wireless

remote control system that

lets anglers control their

boat from a unit mounted

on rod, wrist or belt.

Opportunity New onboard

battery chargers, introduced

under the powerful Minn

Kota name, enable us to

market a complete system—

motor, charger and batteries.

Motors

All key metrics improved this year in Motors. The success of

our Riptide Saltwater Motor helped increase sales 25%, while

operating profit rose nearly 200% (excluding amortization). We

increased OEM sales 70%, recaptured key accounts, and gained

overall market share. At the same time, we increased inventory

turns and controlled costs. In 2003 we’ll aggressively pursue the

growing battery charger category and continue to focus on solid

business execution. 

1111

I N N O V A T I O NDiving

Product The new RAZOR fin 

uses nonlinear spring technology

to store and release energy,

delivering a “snap-back” effect

that maximizes each kick cycle.

Opportunity Scubapro signed a

purchasing agreement as a pre-

ferred e-source vendor for Disney’s

EPCOT Center, cruise lines and

waterpark properties.

This industry segment has been especially hard hit by the 

aftereffects of the September 11 terrorist attacks, but operating

profit dropped only 10% thanks to strict expense management

and inventory control. Uwatec Smart COM dive computer sales

rose, leading to an increase in Uwatec operating profit from

3.1% to 15.7%. In 2003 we expect to grow U.S. regulator sales

while exploring expansion in masks, fins and snorkels and

positioning Diving for any market rebound.

1212

Scubapro Razor

I N N O V A T I O N

Eureka! Zeus 2

Product Zeus ultralight 
tents feature single-wall
construction, making them
perfect for backpacking—
and for the  growing “go
light” trend in outdoor gear.

Opportunity We’re driving
growth in our Commercial
Tents division with expanding
geographic distribution and
innovative products like
Twin Tube Plus.

Outdoor Equipment

This year’s economic slowdown affected both consumer and

commercial tent sales. Even so, we maintained operating profits

through expense controls and strong military tent sales. In the

coming year, the Outdoor Equipment Group will focus on increasing

distribution, especially through the National Accounts team, and

driving innovation across consumer, commercial and military tents.

1313

Breakthrough products 

Carlisle Magic Red

Leisure Life Escape Jazz

Waterquest Camo 

Extrasport Touring Karma

Necky Tikani

Minn Kota Maxxum

Minn Kota Riptide

Minn Kota Auto Pilot

Carlisle RSXtreme

Old Town Limited Edition Penobscot

Minn Kota MK330 
Onboard Charger

Minn Kota MK220 SC
Onboard Charger

Ocean Kayak Venus

Minn Kota CoPilot

OT Sport Jolt

Minn Kota MK18 Battery

Minn Kota E-Drive

keep us ahead of the competition

SCUBAPRO X650

SCUBAPRO Phoenix 

SCUBAPRO Crystal Vu

Silva Lensatic

Eureka! Genesis

Eureka! Extreme 
Cold Weather Tent

Eureka! Screenhouse

Eureka! Apex

SCUBAPRO Classic Air

Eureka! Waterproof Packs

Uwatec Smart COM

SCUBAPRO EverFlex

Eureka! 5th Season

1515

C F O   C O M M E N T A R Y

Reflecting  on  the  events  of  the  past  year,  management  of  every  company  has  been  reminded  of  its
responsibility to protect the integrity of its relationship with investors. That responsibility includes
safeguarding investors’ assets and being candid about how they are used, the financial results that they
generate, and the risks that management assumes in achieving those results.

Challenged by the failures of a few, business leaders are moving to restore the confidence of the investing
public in the quality and integrity of reported financial results and in the management of companies that
report them. This has led to the most significant reforms in more than 50 years in the regulations governing
how companies manage and how they communicate with their external audiences. These reforms have been
driven by Congress, the Securities and Exchange Commission and the public stock exchanges, including Nasdaq,
on which the shares of Johnson Outdoors are traded. 

In the following pages, you will find a few changes prompted by these new rules — most notably, expanded
discussion of our critical accounting policies within the Management’s Discussion and Analysis section of the
report, additional information on our equity compensation plans, comments on our evaluation of disclosure
controls and procedures, and the required certifications by Helen Johnson-Leipold and me. Johnson Outdoors
has also revised our Audit Committee charter and established new disclosure controls and procedures across
the company. We are moving quickly to implement changes that will eventually be required. We want to be
responsive in meeting not only the letter but also the spirit of the law.

What  hasn’t  changed  is  our  commitment  to  work  in  the  best  interests  of  our  shareholders  and  other
stakeholders. As a relatively young public company, we are shaping and strengthening our sense of who we
are.  We  recognize  the  importance  of  ongoing  communication  with  all  our  stakeholders,  conveying  clearly
what we’ve done and where we’re headed. Our standards are high, and we feel good about what we have
accomplished to date.

This year’s results reflect the positive effects of tighter focus throughout our organization. We’ve gained market
share in tough economic times, improved operating and capital expenditure management, increased asset
turnover  and  created  significant  liquidity  that  will  give  us  flexibility  in  pursuing  our  growth  objectives.
Finance and IS systems are getting additional attention, our network model is gaining momentum, and our
commitment  to  innovation  has  never  been  greater.  These  efforts  are  helping  Johnson  Outdoors  advance
toward its ultimate goals: driving long-term growth, improving profitability and enhancing shareholder value. 

Paul A. Lehmann
Vice President and Chief Financial Officer

1616

C A P I T A L   E X P E N D I T U R E S

$ in thousands

$ 1 6 , 0 0 0   ■

1 2 , 0 0 0   ■

8 , 0 0 0   ■

4 , 0 0 0   ■

6 0 %   ■

4 5 %   ■

3 0 %   ■

1 5 %   ■

2 0 0 0

2 0 0 1

2 0 0 2

D E B T   T O   T O T A L
C A P I T A L I Z A T I O N

2 0 0 0

2 0 0 1

2 0 0 2

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

F O R M   10 - K

[ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended September 27, 2002

OR

[    ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission file number 0-16255

JOHNSON OUTDOORS INC.
(Exact name of Registrant as specified in its charter)

Wisconsin
(State or other jurisdiction of 
incorporation or organization)

555 Main Street, Racine, Wisconsin 53403
(Address of principal executive offices)

39-1536083
(I.R.S. Employer Identification No.)

(262) 631-6600
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to section 12(g) of the Act:

Class A common stock, $.05 par value

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 
or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that 
the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days. Yes. [ X ] No. [     ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not 
contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K, or any amendment to this Form 10-K. [ X ]

As of November 1, 2002, 7,112,488 shares of Class A and 1,222,729 shares of Class B common stock of the
Registrant were outstanding. The aggregate market value of voting stock of the Registrant held by nonaffiliates of 
the Registrant was approximately $35,653,472 on November 1, 2002.

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Act). 
Yes  [     ] No  [ X ] 

The aggregate market value of voting stock of the Registrant held by nonaffiliates of the Registrant was 
approximately $45,075,294 on March 29, 2002.

D O C U M E N T S   I N C O R P O R AT E D   B Y   R E F E R E N C E

Document

Johnson Outdoors Inc. Notice of
Annual Meeting of Shareholders 
and Proxy Statement for the 
Annual Meeting of Shareholders 
to be held February 19, 2003.

Part and Item Number of Form 10-K 
into which Incorporated

Part III, Items 10, 11, 12 and 13 

TA B L E   O F   C O N T E N T S

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Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Properties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 

Legal Proceedings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Submission of Matters to a Vote of Security Holders  . . . . . . . . . . . . . . . . . . . . . 6

Market for Registrant’s Common Equity and Related Stockholder Matters . . . . . 6

Selected Financial Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Management’s Discussion and Analysis of 

Financial Condition and Results of Operations . . . . . . . . . . . . . . . . . . . . . . . . . 8

Quantitative and Qualitative Disclosures about Market Risk  . . . . . . . . . . . . . . 15

Financial Statements and Supplementary Data  . . . . . . . . . . . . . . . . . . . . . . . . 15

Changes in and Disagreements with Accountants on 

Accounting and Financial Disclosure  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Directors and Executive Officers of the Registrant . . . . . . . . . . . . . . . . . . . . . . 15

Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Security Ownership of Certain Beneficial Owners and Management  . . . . . . . . 15

Certain Relationships and Related Transactions . . . . . . . . . . . . . . . . . . . . . . . . 15

Controls and Procedures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Exhibits, Financial Statement Schedules and Reports on Form 8-K  . . . . . . . . . 16

Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Certifications  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Exhibit Index  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Consolidated Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-1

1

FORWARD LOOKING STATEMENTS
Certain matters discussed in this 2002 Form 10-K and in the accompanying 2002
Annual  Report  are  “forward-looking  statements,”  intended  to  qualify  for  the  safe
harbors from liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such because
the  context  of  the  statement  includes  phrases  such  as  the  Company  “expects,”
“believes” or other words of similar meaning. Similarly, statements that describe the
Company’s  future  plans,  objectives  or  goals  are  also  forward-looking  statements.
Such forward-looking statements are subject to certain risks and uncertainties which
could  cause  actual  results  or  outcomes  to  differ  materially  from  those  currently
anticipated. Factors that could affect actual results or outcomes include changes in
consumer spending patterns, actions of companies that compete with the Company,
the Company’s success in managing inventory, movements in foreign currencies or
interest rates, the success of suppliers and customers, the ability of the Company to
deploy its capital successfully and adverse weather conditions. Shareholders, poten-
tial investors and other readers are urged to consider these factors in evaluating the
forward-looking statements and are cautioned not to place undue reliance on such
forward-looking  statements.  The  forward-looking  statements  included  herein  are
only made as of the date of this 2002 Form 10-K and in the accompanying 2002
Annual Report and the Company undertakes no obligations to publicly update such
forward-looking statements to reflect subsequent events or circumstances.

2

PA R T   I

ITEM 1.  BUSINESS
Johnson  Outdoors  Inc.  and  its  subsidiaries  (the  “Company”)  design,  manufacture
and  market  outdoor  recreation  products  in  four  businesses:  Diving,  Watercraft,
Outdoor  Equipment  and  Motors. The  Company’s  primary  focus  is  innovation—
meeting  consumer  needs  with  breakthrough  products  that  stand  apart  from  the 
competition  and  advance  the  Company’s  strong  brand  names.  Its  subsidiaries  are
organized in a network that promotes entrepreneurialism and leverages best practices
and  synergies,  following  the  strategic  vision  set  by  headquarters. The  Company  is
controlled by Samuel C. Johnson, members of his family and related entities.

The Company was incorporated in Wisconsin in 1987 as successor to various businesses.

Diving
The Company is one of the world’s largest manufacturers and distributors of technical
underwater  diving  products,  which  it  sells  under  the  Scubapro and  SnorkelPro
names. The Company markets a full line of underwater diving and snorkeling equip-
ment,  including  regulators,  stabilizing  jackets,  tanks,  depth  gauges,  masks,  fins,
snorkels,  diving  electronics  and  other  accessories.  The  Company  is  also  a  leading 
manufacturer  of  dive  computers  and  other  electronics  sold  under  the  Aladin and
Uwatec brands.  Scubapro,  Aladin and  Uwatec products  are  marketed  to  the  high
quality, premium priced segment of the market via limited distribution to independent
specialty dive stores worldwide. These specialty dive stores generally provide a wide
range of services to divers, including sales, instruction, travel and repair service.

The Company focuses on maintaining Scubapro, Aladin and Uwatec as the market
leaders in innovation and new products. The Company maintains research and devel-
opment functions both in the United States and Europe and holds hundreds of patents
on  proprietary  products.  Consumer  advertising  focuses  on  building  the  brand  and
communicating exclusive features and benefits of the Scubapro/Uwatec product lines.
The companies advertising and dealer network reinforce the Scubapro/Uwatec brands
position as the industry’s high quality and innovation leader. The Company advertises
its equipment in diving magazines, via website and through dive specialty stores.

The Company also manufactures and markets diving buoyancy compensators under
the Scubapro brand. 

The  Company  maintains  manufacturing  and  assembly  facilities  in  Switzerland,
Mexico, Italy and Indonesia and procures a majority of its proprietary rubber and
plastic products and components from third-party manufacturers.

Watercraft
The Company manufactures and markets canoes, kayaks, paddles, oars, recreational
sailboats,  personal  flotation  devices  and  small  thermoformed  recreational  boats
under the brand names Old Town, Carlisle Paddles, Ocean Kayak, Pacific Kayak,
Canoe Sports, Necky, Escape, Extrasport, Swiftwater, Leisure Life and Dimension.

The Company’s Old Town Canoe subsidiary produces high quality canoes, kayaks and
accessories for family recreation, touring and tripping. The Company uses a patented
rotational-molding  process  for  manufacturing  polyethylene  kayaks  and  canoes  to
compete in the high volume, low and mid-priced range of the market. These kayaks
and  canoes  feature  stiffer  and  more  durable  hulls  than  higher  priced  boats.  The
Company  also  manufactures  canoes  from  fiberglass,  Royalex  (ABS)  and  wood.
Carlisle Paddles, a manufacturer of canoe and kayak paddles and rafting oars, supplies
paddles  and  oars  to  the  Company’s  other  watercraft  businesses  and  also  distributes
directly through the accessories channels mentioned below under the Carlisle brand.

The  Company  is  a  leading  manufacturer  of  sit-on-top  kayaks  under  the  Ocean
Kayak and Pacific Kayak brands. In addition, the Company manufactures and mar-
kets  high  quality  Necky sea  touring  and  whitewater  kayaks;  Escape recreational 
sailboats; Extrasport and Swiftwater personal flotation devices; small thermoformed
recreational boats, including canoes, pedal boats, deck boats and tenders, under the
Leisure Life brand; the Dimension brand of kayaks; and other paddle and watercraft
accessory brands.

The Company’s kayaks, canoes and accessories are sold primarily to specialty stores
and marine dealers, sporting goods stores and catalog and mail order houses such as
L. L. Bean®, in the United States and Europe. Leisure Life products are sold through
marine dealers and large retail chains under several brand identities.

The Company manufactures its Watercraft products in five locations in the United
States, one location in Canada and in New Zealand. The Company is also active in
Europe with most of the brands noted above.

The North American market for both canoes and kayaks has slowed over the past
year along with the economy. The Company believes, based on industry and other
data, that it has grown market share and continues to be a leading manufacturer of
canoes and kayaks in the United States in both unit and dollar sales.

Outdoor Equipment
The Company’s Outdoor Equipment products include Eureka! military, commercial
and consumer tents and backpacks; Camp Trails backpacks; and Silva field compasses.

Eureka! consumer tents and packs and Camp Trails backpacks compete primarily in
the mid- to high-price range and are sold in the United States and Canada through
independent  sales  representatives,  primarily  to  sporting  goods  stores,  catalog  and
mail order houses and camping and backpacking specialty stores. Marketing of the
Company’s tents and backpacks is focused on building the Eureka! and Camp Trails
brand names and establishing the Company as a leader in tent design and innovation.
The Company’s camping tents and backpacks are produced primarily by third-party
manufacturing sources.

Eureka! camping tents have outside self-supporting aluminum and fiberglass frames,
allowing quicker and easier set-up, a design approach the Company originated. Most
Eureka! tents are made from breathable nylon. Eureka! camping products are sold
under license in Japan and Australia as well as by distribution agreement in Europe.
Eureka! commercial tents include party tents, sold primarily to general rental stores,
and  other  commercial  tents  sold  directly  to  tent  erectors.  Commercial  tents  are 
manufactured by the Company in the United States. 

Eureka! designs and manufactures large, heavy-duty tents and lightweight backpack-
ing tents for the military. The Company has three contracts for production of both
camping and commercial tents with the U.S. Armed Forces. In 1997, the Company
was awarded contracts to produce a lightweight, two-man combat tent for the Marine
Corps and a modular, general purpose tent for the Army. The Marine Corps contract
was for 60 months and expired in August 2002. The Company has open deliveries on
orders placed before the contract expired. The Army contract was for five years (base
year  and  an  option  for  four  additional  ordering  periods).  The  first  three  optional
ordering periods were exercised and the Army is currently in the final ordering period,
which expires in December 2002. All material terms and obligations of these contracts
have been and continue to be satisfied. In September 2001, the Company was awarded
a  five-year  contract  (base  year  and  four  optional  years)  to  produce  a  four-person,
extreme cold weather tent for the Marine Corps. The U.S. Armed Forces are a signif-
icant  customer  to  the  Outdoor  Equipment  business.  Interruption  or  loss  of  the 
military business could have a significant impact on sales and operating results of this
business. The Company has submitted a bid on a replacement contract for the largest
portion of its current military business and, based on its excellent relationship and
past performance, is optimistic regarding the potential for additional contracts. The
Company expects a decision on the open bid to be made in 2003.

3

Camp Trails backpacks consist primarily of internal and external frame backpacks for
hiking and mountaineering, but also include soft back bags, day packs and travel packs.

of  the  Company  was  not  adversely  impacted.  See  Note  5  to  the  Consolidated
Financial Statements for financial information.

Silva field  compasses,  which  are  manufactured  by  third  parties,  are  marketed  exclu-
sively in North America, the area for which the Company owns Silva trademark rights.

In September 2002, the Company sold its Jack Wolfskin business (consisting of the
marketing of high quality technical outdoor clothing, footwear, camping tents, back-
packs, travel gear and accessories). The Company’s North American Jack Wolfskin
operations were not included in the sale. The Company plans to exit these operations
over the next year. See Note 4 to the Consolidated Financial Statements for addi-
tional information.

Motors
The Company manufactures, under its Minn Kota name, battery powered motors
used on fishing boats and other boats for quiet trolling power or primary propulsion.
The  Company’s  Minn  Kota motors  and  related  accessories  are  sold  in  the  United
States, Canada, Europe and the Pacific Basin through large retail store chains such as
Wal-Mart,  catalogs  such  as  Bass  Pro  Shops  and  Cabelas,  sporting  goods  specialty
stores, marine distributors, and original equipment manufacturers (OEM) including
Ranger® Boats, Lowe, Stratos/Javilin. Consumer advertising and promotion include
advertising on regional television and in outdoor, general interest and sports maga-
zines.  Packaging  and  point-of-purchase  materials  are  used  to  increase  consumer
appeal and sales. 

Financial Information for Business Segments
See  Note  14  to  the  Consolidated  Financial  Statements  for  financial  information
comparing each business segment.

International Operations
See  Note  14  to  the  Consolidated  Financial  Statements  for  financial  information
comparing the Company’s domestic and international operations.

Research and Development
The Company commits significant resources to research and new product develop-
ment.  The  Company  expenses  research  and  development  costs  as  incurred.  The
amounts expended by the Company in connection with research and development
activities  for  each  of  the  last  three  fiscal  years  are  set  forth  in  the  Consolidated
Statements of Operations.

Competition
The Company believes its products compete favorably on the basis of product inno-
vation, product performance and marketing support and, to a lesser extent, price.

Diving: The main competitors in Diving include Oceanic, Aqualung and Suunto, each
of which competes on the basis of product innovation, performance, quality and safety.

The Company has the leading market share of the U.S. electric fishing motor market.
While the overall motors market has generally been flat over a number of years, the
Company has been able to gain share by emphasizing marketing, product innovation
and original equipment manufacturer sales.

Watercraft:  The  Company  primarily  competes  in  the  paddle  sport  segment  of
canoes  and  kayaks.  Main  competitors  are  Watermark  and  Confluence,  who  also
make a full range of boats. These companies compete on the basis of their design,
performance and quality.

In 2002, the Company rebranded its compass line of products to Minn Kota and
discontinued use of the Airguide product line. The Minn Kota compasses are sold
through  the  same  channels  as  the  Company’s  Motors  business.  In  2001,  the
Company exited the weather and automotive instrument categories.

Fishing
In March 2000, the Company sold its Fishing business (consisting of the marketing
of rods, reels, lures, spoons and fishing line). As a result, the operations of the Fishing
business  have  been  restated  as  discontinued  for  financial  reporting  purposes.  A 
significant loss on the sale of the business was recognized, but the tangible net worth

Outdoor Equipment: The Company’s brands and products compete in the sporting
goods and specialty segments of the outdoor equipment market. Competitive brands
with a strong position in the sporting goods channel include Coleman, Jansport and
private label brands. The Company also competes with the specialty companies such
as  North  Face  and  Kelty  on  the  basis  of  materials  and  innovative  designs  for 
consumers who want performance products priced at a value.

Motors:  The  main  competitor  in  electric  trolling  motors  is  Motor  Guide  from
Brunswick, who manufactures and sells a full range of trolling motors and acces-
sories.  Competition  in  this  segment  is  focused  on  product  benefits  and  features 
for fishing.

4

Employees
At  September  27,  2002,  the  Company  had  approximately  1,300  employees. The
Company considers its employee relations to be excellent. Temporary employees are
utilized to manage peaks in the seasonal manufacturing of products.

Backlog
Unfilled  orders  for  future  delivery  of  products  of  continuing  operations  totaled
approximately $34.8 million at September 27, 2002 and $51.6 million at September
28, 2001. The Company’s businesses do not receive significant orders in advance of
expected shipment dates for the majority of their products.

Patents, Trademarks and Proprietary Rights
The  Company  owns  no  single  patent  that  is  material  to  its  business  as  a  whole.
However,  the  Company  holds  several  patents,  principally  for  diving  products, 
rotational-molded  canoes  and  electric  motors,  and  regularly  files  applications  for
patents. The Company has numerous trademarks and trade names which it considers
important to its business, many of which are discussed on the preceding pages. The
Company vigorously defends its intellectual property rights.

Sources and Availability of Materials
The Company’s products use materials that are generally in adequate supply.

The Company has an exclusive supply contract with a single vendor for materials used
in its military business. Interruption or loss in the availability of this material could
have an impact on sales and operating results of the Outdoor Equipment business.

Seasonality
The Company’s business is seasonal. The following table shows, for the past three
fiscal years, total net sales and operating profit or loss related to continuing opera-
tions of the Company for each quarter, as a percentage of the total year. Strategic
charges,  generally  associated  with  consolidation  and  closure  of  facilities,  totaling
$1.7  million,  $1.4  million  and  $2.4  million  impacted  operating  results  in  2002,
2001 and 2000, respectively.

Quarter Ended
December
March
June 
September 

September 27, 2002

September 28, 2001

Net
Sales
17%
29
34
20
100%

Operating
Profit (Loss)

5%
42
66
(13)
100%

Net Operating
Profit
Sales
(23)%
17%
42
29
83
33
(2)
21
100%
100%

Year Ended

September 29, 2000
Operating
Profit
(Loss)

Net
Sales
16%
28
33
23
100% 100%

39
56
4

1%

Executive Officers
The following list sets forth certain information, as of December 1, 2002, regarding
the executive officers of the Company.

Helen P. Johnson-Leipold, age 45, became Chairman and Chief Executive Officer of
the Company in March 1999. Prior to joining the Company, Ms. Johnson-Leipold
was employed by S.C. Johnson & Son, Inc. (SCJ) for twelve years. From September
1998  until  March  1999,  Ms.  Johnson-Leipold  was  Vice  President,  Worldwide
Consumer Products-Marketing of SCJ. From October 1997 to September 1998, she
was Vice President, Personal and Home Care Products of SCJ.

Patrick  J.  O’Brien,  age  44,  became  President  and  Chief  Operating  Officer  of  the
Company in April 1999. Prior to joining the Company, Mr. O’Brien was employed
by SCJ for eighteen years. From October 1997 until March 1999, Mr. O’Brien was
Vice President and General Manager, Home Storage of SCJ.

Paul A. Lehmann, age 49, became Vice President and Chief Financial Officer of the
Company in May 2001. Prior to joining the Company, Mr. Lehmann was employed
by Steelcase North America, Inc. (SCNA) for seven years. From October 1999 to
May  2001,  Mr.  Lehmann  was  Vice  President,  Finance  and  Strategic  Planning  of
SCNA.  From  June  1997  to  October  1999,  Mr.  Lehmann  was  Vice  President,
Operations Finance of SCNA.

Mamdouh Ashour, age 64, has been a Group Vice President of the Company since
October 1997 and President – Worldwide Diving since August 1996. He has been
employed by the Company since 1973.

In December 2002, the Company announced the appointment of Jerry Perkins as the
new Chief Operating Officer effective January 6, 2003. Mr. Perkins succeeds Patrick
J. O’Brien, who accepted a position with S.C. Johnson & Son, Inc. as Executive Vice

5

ITEM 3. LEGAL PROCEEDINGS
See  Note  17  to  the  Consolidated  Financial  Statements  for  a  discussion  of  legal 
proceedings.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
There were no matters submitted to a vote of security holders during the last quarter
of the year ended September 27, 2002.

PA R T   I I

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY AND 

RELATED STOCKHOLDER MATTERS

Certain information with respect to this item is included in Notes 6, 10, 11 and 12
to the Consolidated Financial Statements. The Company’s Class A common stock is
traded on The Nasdaq Stock Market® under the symbol: JOUT. There is no public
market for the Company’s Class B common stock. However, the Class B common
stock  is  convertible  at  all  times  at  the  option  of  the  holder  into  shares  of  Class  A
common stock on a share for share basis. As of November 1, 2002, the Company
had 707 holders of record of its Class A common stock and 60 holders of record of its
Class B common stock. The Company has never paid, and has no current intention
to pay, a dividend on its common stock.

A summary of the high and low prices for the Company’s Class A common stock
during each quarter of the years ended September 27, 2002 and September 28, 2001
is as follows:

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

2002

2001

2002

2001

2002

2001

2002

2001

Stock prices:
High
Low 
Last 

$9.04
6.21
7.95

$7.00 $10.49 $7.56 $20.20 $8.49 $17.32 $7.39
5.98
9.90
4.75
6.47
16.83
5.88

9.83
10.90

7.47
9.85

5.50
6.13

5.90
6.74

President – Europe & Africa Near East effective January 27, 2003. Mr. O’Brien will
remain with the Company through January 24, 2003 to facilitate the transition.

There are no family relationships between the above executive officers.

ITEM 2.  PROPERTIES
The Company maintains both leased and owned manufacturing, warehousing, dis-
tribution and office facilities throughout the world. The Company believes that its
facilities are well maintained and have capacity adequate to meet its current needs.

See Note 7 to the Consolidated Financial Statements for a discussion of lease obligations.

The  Company’s  principal  manufacturing  (identified  with  an  asterisk)  and  other
locations are: 

Albany, New Zealand (Watercraft)
Antibes, France (Diving)
Bad Säkingen, Germany (Diving)
Barcelona, Spain (Diving)
Basingstoke, Hampshire, England (Diving)
Batam, Indonesia* (Diving)
Binghamton, New York* (Outdoor Equipment)
Burlington, Ontario, Canada (Motors, Outdoor Equipment)
Chatswood, Australia (Diving)
Chi Wan, Hong Kong (Diving)
El Cajon, California (Diving)
Ferndale, Washington* (Watercraft)
Genoa, Italy* (Diving)
Grand Rapids, Michigan* (Watercraft)
Grayling, Michigan* (Watercraft)
Greenville, South Carolina (Watercraft)
Hallwil, Switzerland* (Diving)
Henggart, Switzerland (Diving)
Mankato, Minnesota* (Motors)
Mansonville, Quebec, Canada* (Watercraft)
Miami, Florida* (Watercraft)
Napier, New Zealand (Watercraft)
Old Town, Maine* (Watercraft)
Tijuana, Mexico* (Motors, Diving)
Tokyo (Kawasaki), Japan (Diving)

The Company’s corporate headquarters is located in Racine, Wisconsin.

6

ITEM 6. SELECTED FINANCIAL DATA
A summary of the Company’s operating results and key balance sheet data for each of the years in the five-year period ended September 27, 2002 is presented below. All periods
have been restated to reflect the discontinuation of the Company’s Fishing business.

(thousands,  except  per  share  data)
Operating Results(1)
Net sales
Gross profit
Operating expenses(2)
Operating profit
Interest expense 
Other expense (income), net(3)
Income from continuing operations before income taxes and
before cumulative effect of change in accounting principle

Income tax expense 
Income from continuing operations before cumulative

effect of change in accounting principle
Income (loss) from discontinued operations 
Income (loss) on disposal of discontinued operations 
Income (loss) from change in accounting principle 
Net income (loss) 
Basic earnings (loss) per common share:

Continuing operations 
Discontinued operations 
Effect of change in accounting principle 

Net income (loss) 
Diluted earnings (loss) per common share:

Continuing operations 
Discontinued operations 
Effect of change in accounting principle 

Net income (loss) 
Diluted average common shares outstanding
Balance Sheet Data
Current assets(4)
Total assets 
Current liabilities(5)
Long-term debt, less current maturities 
Total debt 
Shareholders’ equity 

September 27
2002

September 28
2001

September 29
2000

$ 342,532
141,054
121,303
19,751
6,630
(27,372) 

40,493
10,185

30,308
—
495
(22,876)
7,927

3.69
0.06
(2.79)
0.96

3.59
0.06
(2.71)
0.94
8,430

$

$

$

$

$

$ 192,137
271,285
53,589
80,195
88,253
124,145

$345,637
138,781
123,063
15,718
9,085
543 

6,090
2,480

3,610
—
—
1,755
5,365

0.44
—
0.22 
0.66

0.44
— 
0.22
.066
8,170 

$

$

$

$

$

$133,180
244,913
36,568
84,550
97,535 
105,779

$ 354,889
144,574
119,855
24,719
9,799
(160) 

15,080
6,705

8,375
(940)
(24,418)
—
$ (16,983)

$

$

$

$

1.03
(3.12)
—
(2.09)

1.03
(3.12)
— 
(2.09)
8,130 

$ 144,194
257,971
46,941
45,857
105,319 
100,832

October 1
1999

$310,198
125,774
106,261
19,513
9,565 
(71) 

10,019
4,158 

5,861
1,161
— 
— 
7,022 

0.72
0.15 
— 
0.87 

0.72
0.15 
—
0.87 
8,108 

$

$

$

$

$

$185,733 
299,025 
45,072 
72,744 
122,071
127,178 

Year Ended
October 2
1998

$274,005
110,789
92,433
18,356
9,631
(539)

9,264
3,885

5,379
(167)
—
—
5,212 

0.66
(0.02)  
—  
0.64 

$

$

$

$

$

0.66
(0.02)  
—  
0.64 
8,114
As of
$188,224
292,380
39,448
81,508
124,001
124,386

(1) All years include 52 weeks. 2002 includes ten months of the European Jack Wolfskin business.
(2) Includes strategic charges of $1,707, $1,448, $2,369, $2,773 and $1,388 in 2002, 2001, 2000, 1999 and 1998, respectively.
(3) Includes gain on sale of subsidiary of $27,251 in 2002.
(4) Includes cash of $100,830 in 2002 and net assets of discontinued operations of $56,114 and $58,462 in 1999 and 1998, respectively.
(5) Excluding short-term debt and current maturities of long-term debt.

7

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL

CONDITION AND RESULTS OF OPERATIONS

The following discussion includes comments and analysis relating to the Company’s
results of operations and financial condition for the three years ended September 27,
2002. Unless otherwise noted, the discussion refers to continuing operations. This
discussion  should  be  read  in  conjunction  with  the  Consolidated  Financial
Statements and related notes thereto.

Results of Operations
Summary consolidated financial results from continuing operations are as follows:

(millions,  except  per  share  data)
Net sales
Gross profit
Operating expenses(1)
Operating profit
Interest expense
Gain of sale of subsidiary
Income from continuing operations

before cumulative effect of 
change in accounting principle
Diluted earnings per common share
from continuing operations before
cumulative effect of change in 
accounting principle(2)

2002
$342.5
141.1
121.3
19.8
6.6
27.3

2001
$345.6
138.8
123.1
15.7
9.1
—

2000
$354.9
144.6
119.9
24.7
9.8
—

30.3

3.6

8.4

3.59

0.44

1.03

(1) Includes strategic charges of $1.7 million, $1.4 million and $2.4 million in 2002, 2001 and 

2000, respectively.

(2) In 2002, the after tax gain on sale of subsidiary was $2.65 per diluted share.

2002 vs 2001

Net Sales
Net  sales  totaled  $342.5  million  in  2002  compared  to  $345.6  million  in  2001,  a
decrease of 0.9%. Sales as measured in United States (U.S.) dollars were positively
impacted by the effects of foreign currencies relative to the U.S. dollar in comparison
to 2001. Excluding the effects of foreign currency movements, sales decreased 1.5%
when compared with 2001. Sales were also impacted by the sale of the Jack Wolfskin
business. In 2002, Jack Wolfskin sales, which contain ten months of the European
Jack Wolfskin business, were $44.9 million compared to a full year in 2001 of $47.2
million.  With  the  continued  soft  economy  both  in  the  U.S.  and  abroad,  the
Company  saw  marginal  growth  or  even  contraction  in  most  of  its  markets.  The

8

Company, however, was able to maintain or increase its share in those markets. Sales
were positively impacted in the Motors business from growth in this category, strong
sales from new products and a recovery in the OEM market, while in the Diving busi-
ness the market continued to be negatively impacted by a sluggish travel industry.

Outdoor Equipment business sales decreased 7.4% from 2001 levels. Excluding the
results of the Jack Wolfskin business, sales decreased 9.2% from 2001. The Outdoor
Equipment  business  benefited  from  sales  in  its  military  tent  business,  which
increased 2.1% over 2001, while the commercial and consumer businesses had double
digit  declines.  The  consumer  tent  business  is  experiencing  competition  from  the
low-price mass market and private label segment of the category. Diving sales were
down 9.8% from 2001, primarily related to declines in the travel industry. Declines
were broad-based as all Diving operating companies in the U.S. and Europe were
down versus prior year. The Motors business was very strong, with a sales increase of
$16.4  million  (25.0%)  versus  the  prior  year  primarily  due  to  market  share  gains
related  to  strong  new  product  sales  and  recovery  in  the  OEM  markets.  The
Watercraft business experienced continued soft markets with sales down 3% from a
year ago. Sales were also impacted by transition issues related to the integration of
the Necky/Ocean Kayak operations.

Operating Results
The Company recognized an operating profit of $19.8 million in 2002 compared to
an  operating  profit  of  $15.7  million  in  2001.  Gross  profit  margins  increased  to
41.2% in 2002 from 40.2% in 2001, as improvements in the Motors and Outdoor
Equipment businesses were partially offset by declines in the Watercraft and Diving
businesses. Lower sales volume for 2002 negatively impacted gross margins in Diving
and Watercraft due to unfavorable manufacturing labor and overhead variances.

Operating expenses, excluding strategic charges, totaled $119.6 million, or 34.9% of
sales, in 2002 compared to $121.6 million, or 35.2% of sales, in 2001. Amortization
of acquisition costs were $0.4 million in 2002, compared to $5.3 million in 2001.
This decline is the result of the adoption of Financial Accounting Standard Board No.
142, Goodwill and Other Intangibles (SFAS 142), during 2002 and a writedown of
goodwill of $2.5 million related to the Company’s Airguide brand during 2001. The
adoption  of  SFAS  142  ceased  the  amortization  of  goodwill,  which  resulted  in  a
decrease in operating expenses of approximately $2.4 million in 2002.

The  Outdoor  Equipment  business  operating  profit  decreased  by  $0.1  million,  or
1.1%, to $11.9 million in 2002 compared to $12.0 million in 2001. Excluding the
results  of  the  Jack  Wolfskin  business,  operating  profit  was  flat  versus  2001.  The

Outdoor  Equipment  business  benefited  from  strength  in  military  tents,  offset  by
softness in the consumer and commercial tent businesses. The Diving business saw
operating  profit  decline  by  $1.1  million  in  2002,  in  line  with  the  sales  decline.
Declines in gross profit due to lower sales volume were partially offset by reductions
in operating expenses resulting in an operating profit margin equal to 2001 at 14.5%
of sales. The Motors business had operating profits of $8.2 million in 2002 compared
to $0.2 million in 2001. The increase was driven by improved gross profit related to
production efficiencies from higher volume, cost savings and improved pricing yield
resulting from favorable changes in product mix and the impact of new products. In
addition,  2001  contained  a  $2.5  million  write-down  of  goodwill  related  to  the
Company’s Airguide brand.

The Watercraft  business  had  a  decline  in  operating  profit  in  2002  to  $1.2  million
from  operating  profits  of  $1.3  million  in  2001.  Declines  in  gross  profit  related  to
lower volume and operating company integration issues were nearly offset by reduc-
tions in operating expenses. The decline reveals some successes in recent restructuring
and cost savings measures implemented in the business over the past year. However,
operating profit levels remain significantly lower than 2000 as the Company continues
to work on the trailing affects of significant growth, over-capacity and the impacts of
too  much  complexity  in  this  segment  of  our  business. The  Company  believes  the
issues related to Watercraft can and are being fixed, as evidenced by the progress made
by Leisure Life, which had operating profit improvement of $2.0 million over 2001,
turning an operating loss into a modest profit. Improving the Watercraft business is a
top priority. While there remains work to do, the list of challenges is shorter and less
complex  than  is  has  been  in  the  past.  The  Company  will  continue  to  investigate 
synergistic opportunities in this business over the next year.

The Company recognized strategic charges totaling $1.7 million in 2002, versus $1.4
million in 2001. In 2002, the Company incurred strategic charges of $0.5 million 
primarily to increase reserves for doubtful accounts receivable and excess inventory
related  to  the  North  American  Jack  Wolfskin  business.  The  balance  of  the  2002
strategic charges were related to the closure and relocation of two manufacturing facil-
ities in the Watercraft business announced at the end of 2001. The Company does
not anticipate incurring additional strategic charges related to these actions. In 2001,
the Company incurred strategic charges of $1.4 million from severance, moving and
other costs related to the closure and relocation of a Watercraft manufacturing facility.

Other Income and Expenses
Interest expense decreased $2.5 million in 2002, reflecting a decline in interest rates
from prior year levels and a reduction in working capital needs versus 2001 levels.
Interest income increased $0.4 million to $1.0 million in 2002 from $0.5 million in

2001 due to improved cash flow and proceeds from the sale of the Jack Wolfskin
business.  In  2002,  the  Company  recorded  a  pretax  gain  from  the  sale  of  the  Jack
Wolfskin business of $27.3 million.

Results from Continuing Operations
The  Company  recognized  income  from  continuing  operations  before  cumulative
effect  of  change  in  accounting  principle  of  $30.3  million  in  2002  or  $3.59  per
diluted share, compared to $3.6 million in 2001 or $0.44 per diluted share. Included
in 2002 income from continuing operations before cumulative effect of change in
accounting principle was a gain on the sale of the Jack Wolfskin business of $22.4
million,  after  tax,  or  $2.65  per  diluted  share. The  Company  recorded  income  tax
expense of $10.2 million in 2002, an effective tax rate of 25.2%. The decline in the
effective tax rate (from 40.7% in 2001) is mainly due to favorable tax treatment on
the sale of the Jack Wolfskin business. Excluding the impact on the effective tax rate
from the sale transaction, the Company’s effective tax rate declined approximately
1.4% due to changes in the mix of earnings from jurisdictions with higher tax rates
to those with lower tax rates.

Discontinued Operations
In March 2002, the Company recognized a gain from the disposal of discontinued
operations of $0.5 million, net of tax, related to the final accounting on the sale of
the Fishing business, which was sold in March of 2000.

Change in Accounting Principles
Effective September 29, 2001, the Company adopted SFAS 142. In accordance with
the adoption of this new standard, the Company ceased the amortization of good-
will. If SFAS 142 had been in effect for the prior periods presented, the Company’s
income from continuing operations before cumulative effect of change in accounting
principle would have been $6.0 million or $0.73 per diluted share for the year ended
September 28, 2001 and $10.6 million or $1.31 per diluted share for the year ended
September 29, 2000.

As required under SFAS 142, the Company performed an assessment of the carrying
value of goodwill using a number of criteria, including the value of the overall enter-
prise as of September 29, 2001. This assessment resulted in a write off of goodwill
totaling $22.9 million, net of tax ($2.71 per diluted share) and has been reflected as
a  change  in  accounting  principle. The  write  off  is  associated  with  the  Watercraft
($12.9  million)  and  Diving  ($10.0  million)  business  units.  Future  impairment
charges from existing operations or other acquisitions, if any, will be reflected as an
operating expense in the statement of operations. 

9

Effective September 30, 2000, the Company adopted SFAS 133, which establishes
accounting  and  reporting  standards  for  derivative  instruments,  including  certain
derivative instruments embedded in other contracts and for hedging activities. All
derivatives, whether designated in hedging relationships or not, are required to be
recorded on the balance sheet at fair value. If the derivative is designated as a fair
value  hedge,  the  changes  in  fair  value  of  the  derivative  and  the  hedged  item  are 
recognized in earnings. If the derivative is designated as a cash flow hedge, changes
in the fair value of the derivative are recorded in other comprehensive income and
are recognized in earnings when the hedged item affects earnings.

The adoption of SFAS 133 resulted in a cumulative effect of change in accounting
principle after tax gain of $1.8 million in 2001.

Net Income
The Company recognized net income of $7.9 million in 2002, or $0.94 per diluted
share, compared to net income of $5.4 million in 2001, or $0.66 per diluted share. 

2001 vs 2000

Net Sales
Net  sales  totaled  $345.6  million  in  2001  compared  to  $354.9  million  in  2000,  a
decrease  of  3%.  Sales  as  measured  in  U.S.  dollars  were  impacted  by  the  effects  of 
foreign currencies relative to the U.S. dollar in comparison to 2000. Excluding the
effects of foreign currency movements, sales were nearly flat when compared with
2000. The flat trend in sales was a result of a soft economy both in the U.S. and
abroad.  Sales  were  impacted  by  customer  bankruptcies  in  both  the  Motors  and
Diving businesses. The Company believes these bankruptcies impacted sales in 2001
by  approximately  $4.8  million.  As  a  result  of  the  soft  economy,  we  saw  marginal
growth or even contraction in the markets of our businesses. However, market data
indicated that the Company gained market share in nearly all of our businesses.

as the OEM customer was sold out of bankruptcy and has begun placing orders. The
Watercraft business saw a significant decline in market growth after three plus years
of double digit growth in that category.

Operating Results
The Company recognized an operating profit of $15.7 million in 2001 compared to
an operating profit of $24.7 million in 2000. Gross profit margins decreased from
40.7%  in  2000  to  40.2%  in  2001,  as  improvements  in  the  Diving  and  Outdoor
Equipment businesses were more than offset by declines in the Watercraft and Motors
businesses. Shortfalls in sales volume for 2001 negatively impacted gross profits by
$3.4 million due to unfavorable manufacturing labor and overhead variances, primarily
in the Watercraft business, and to a lesser extent, the Motors business.

Operating expenses, excluding strategic charges, totaled $121.6 million, or 35.2% of
sales,  in  2001  compared  to  $117.5,  or  33.1%  of  sales  in  2000.  Amortization  of
acquisition costs were $5.3 million in 2001, which included a $2.5 million write-
down for impaired goodwill related to the Airguide brand in the Motors business,
compared  to  $3.0  million  in  2000.  Bad  debt  expense  related  to  the  previously 
mentioned  customer  bankruptcies  added  approximately  $0.9  million  to  operating
expenses in 2001.

The  Outdoor  Equipment  business  increased  operating  profit  by  $3.8  million,  or
47%, to $12.0 million in 2001 compared to $8.2 million in 2000. Strong results by
Jack  Wolfskin  and  military  tents  more  than  offset  softness  in  the  consumer  and 
commercial tent businesses. The Diving business was also strong, increasing operat-
ing profits by 7% to $11.6 million in 2001, despite a sales decline, by improving
product  mix  towards  higher  margin  products  along  with  a  decline  in  operating
expenses. Excluding the $2.5 million write-down for impaired goodwill, the Motors
business had operating profits of $2.8 million in 2001 compared to $3.9 million in
2000.  A  decline  in  operating  expense,  excluding  strategic  charges,  of  $1.0  million
versus the prior year, helped mitigate the decline in operating profit.

The  Outdoor  Equipment  business  was  strong,  increasing  sales  10%  over  2000, 
primarily related to strong performances by Jack Wolfskin and military tents. Diving
sales were down 3% from 2000, primarily related to the negative impact of foreign
currency  movements  from  2000.  Excluding  the  effects  of  foreign  currency  move-
ments, Diving sales increased 3% from 2000. The Watercraft and Motors businesses
were impacted the most by the soft economy, with sales declines of 5% and 16%,
respectively. The Motors business gained market share in a contracting market and
lost approximately $4.0 million in sales related to the bankruptcy of a large OEM
customer. However, the Company feels a majority of these sales will return in 2002,

The  Watercraft  business  was  impacted  by  several  issues,  resulting  in  a  decline  in 
operating profits in 2001 to $1.3 million from operating profits of $10.3 million in
2000. The business experienced the trailing affects of significant growth, over-capacity
and the impacts of too much complexity in this segment of our business. In addition
to the gross profit issues described above, operating expenses grew by $3.1 million,
or 11% from 2000 levels due to investment in infrastructure to support the previous
significant growth of the business and additional costs supporting the complex struc-
ture of the business. The Company believes the issues related to Watercraft can and
are  being  fixed,  as  evidenced  by  the  closure  and  relocation  of  two  manufacturing

10

facilities in 2001. The Company streamlined U.S. East coast distribution from five
warehouses down to one and hired both a new general manager and operations man-
ager at our Old Town Canoe business, to drive improved results from this important
operation  in  the  Watercraft  business.  The  Company  will  continue  to  investigate 
synergistic opportunities in this business over the next year.

The Company recognized strategic charges totaling $1.4 million in 2001 for severance,
moving  and  other  costs  related  to  the  closure  and  relocation  of  two  manufacturing
facilities in the Watercraft business. In 2000, the Company incurred strategic charges
of $2.4 million from severance, moving and other costs related to the closure and relo-
cation of a manufacturing facility in the Motors business and for severance, relocation
and recruitment costs in the North American Outdoor Equipment business.

Other Income and Expenses
Interest expense decreased $0.7 million in 2001, reflecting a decline in interest rates
from prior year levels and a reduction in working capital needs versus 2000 levels.
Foreign currency translation losses related to the mark to market of foreign currency
denominated debt and foreign currency forward contracts resulted in an increase of
$0.7 million in translation losses over the prior year levels.

Results from Continuing Operations
The  Company  recognized  income  from  continuing  operations  before  cumulative
effect of change in accounting principle of $3.6 million in 2001 or $0.44 per diluted
share, compared to $8.4 million in 2000 or $1.03 per diluted share. The Company
recorded income tax expense of $2.5 million in 2001, an effective tax rate of 40.7%.
This decreased rate (from 44.5% in 2000) is mainly the result of changes in mix of
earnings from jurisdictions with higher tax rates to those with lower tax rates.

Discontinued Operations
In March 2000, the Company sold its Fishing business. The Company recorded a
loss on disposal of a discontinued business, net of tax, of $24.4 million in 2000, taking
into account operating results of the business from the measurement date to the date
of disposal. In addition, the Company recorded an after tax loss from operations up
to the measurement date of $0.9 million in 2000.

Change in Accounting Principle
Effective September 30, 2000, the Company adopted SFAS 133, which establishes
accounting  and  reporting  standards  for  derivative  instruments,  including  certain
derivative instruments embedded in other contracts and for hedging activities. All
derivatives, whether designated in hedging relationships or not, are required to be
recorded on the balance sheet at fair value. If the derivative is designated as a fair

value  hedge,  the  changes  in  fair  value  of  the  derivative  and  the  hedged  item  are 
recognized in earnings. If the derivative is designated as a cash flow hedge, changes
in the fair value of the derivative are recorded in other comprehensive income and
are recognized in earnings when the hedged item affects earnings.

The adoption of SFAS 133 resulted in a cumulative effect of change in accounting
principle after tax gain of $1.8 million in 2001.

Net Income (Loss)
The Company recognized net income of $5.4 million in 2001, or $0.66 per diluted
share, compared to a net loss of $17.0 million in 2000, or $2.09 per diluted share. 

Results Adjusted for Sale of Subsidiary
The following tables show the adjusted results of the Company’s continuing businesses
excluding the gain on the sale, the North America exit costs and the operating results
of the Jack Wolfskin subsidiaries.

Adjusted Results of Continuing Businesses:

(thousands,  except  per  share  data)
Net sales
Gross profit
Operating profit
Income from continuing operations

before cumulative effect of
change in accounting principle
Diluted EPS–Continuing business 

2002
$295,718
122,687
14,822

2001
$295,987
119,736
10,621

2000
$309,724
124,988
19,607

5,563
0.66

$

798
0.10

$

5,245
0.65

$

Reconciliation of Adjusted Earnings per Diluted Share:

Income from continuing operations

(according to GAAP)

Add back (subtract):
Gain on sale of Jack Wolfskin
Closing cost for North American

Jack Wolfskin operations
Jack Wolfskin operating results
Adjusted income from

continuing businesses 

2002

2001

2000

$3.59

$0.44

$1.03

(2.65)

0.05
(0.33)

—

—
(0.34)

—

—
(0.38)

$

0.66

$

0.10

$

0.65

11

Financial Condition
The following discusses changes in the Company’s liquidity and capital resources.

Operations
The  following  table  sets  forth  the  Company’s  working  capital  position  related  to 
continuing operations at the end of each of the past three years: 

(millions)
Current assets(1)
Current liabilities(2)
Working capital(2)
Current ratio(2)

2002
$192.1
53.6
$138.5
3.6:1

2001
$133.2
36.6
$  96.6
3.6:1

2000
$144.2
46.9
$  97.3
3.1:1

(1) 2002 includes cash of $100.8 million; 2000 excludes net assets of discontinued operations.
(2) Excludes short-term debt and current maturities of long-term debt.

Cash flows provided by operations totaled $33.8 million in 2002, $15.5 million in
2001 and $9.8 million in 2000. The Company’s improved profitability and working
capital  management,  contributed  to  the  positive  cash  flows  in  2002.  Increases  in
accounts payable and other accrued liabilities of $15.2 million and declines in inventory
of $4.8 million contributed to the overall positive cash flows provided by operations
in 2002. The changes in 2002 are exclusive of changes resulting from the disposal of
the Jack Wolfskin business. Profitability and decreases in accounts receivable of $6.8
million,  contributed  to  the  positive  cash  flows  in  2001.  Decreases  in  accounts
payable  and  other  accrued  liabilities  of  $11.4  million  reduced  the  overall  positive
cash flows provided by operations in 2001. Growth in accounts receivable and inven-
tories  of  $10.7  million  and  $8.4  million,  respectively,  reduced  the  overall  positive
cash  flows  provided  by  operations  in  2000  from  profitability  and  increases  in
accounts payable and other accrued liabilities.

Depreciation and amortization charges were $9.1 million in 2002, $13.5 million in
2001  and  $12.5  million  in  2000.  The  adoption  of  SFAS  142,  which  ceased  the
amortization  of  goodwill,  as  well  as  reduced  capital  spending  accounted  for  the
decrease in 2002 from 2001. Amortization of intangible assets from the Company’s
acquisitions  and  increased  depreciation  from  capital  spending  accounted  for  the
increase  from  2000  to  2001. The  Company  recorded  a  charge  for  impairment  of
goodwill of $2.5 million in 2001.

Investing Activities
Cash  flows  provided  by  (used  for)  investing  activities  were  $56.8  million,  ($9.6) 
million and $20.0 million in 2002, 2001 and 2000, respectively. Proceeds from the

12

sale  of  the  Jack  Wolfskin  business  contributed  $59.3  million  to  the  Company’s
investing  activities,  while  proceeds  from  the  sale  of  the  Company’s  former  head-
quarters  facility  contributed  $5.0  million.  Expenditures  for  property,  plant  and
equipment were ($7.7) million in 2002, ($9.8) million in 2001 and ($14.1) million
in 2000. The Company’s recurring investments are primarily related to tooling for
new  products,  facilities  and  information  systems  improvements.  In  2003,  capital
expenditures are anticipated to be consistent with 2001 levels. These expenditures
are expected to be funded by working capital or existing credit facilities.

The Company received $33.1 million in proceeds from the sale of its Fishing busi-
ness in 2000, which contributed to the cash flows provided by investing activities for
that year. These proceeds were used to reduce both short-term and long-term debt.
The  Company  paid,  net  of  cash  acquired,  $0.6  million  for  two  small  businesses
acquired in 2001 and $0.9 million for one business acquired in 2000. 

Financing Activities
The following table sets forth the Company’s debt and capital structure at the end of
the past three years:

(millions)
Current debt
Long-term debt
Total debt
Shareholders’ equity
Total capitalization
Total debt to total capitalization

$

2002
8.0
80.2
88.2
124.1
$212.3

2001
$  13.0
84.5
97.5
105.8
$203.3

2000
$  59.5
45.8
105.3
100.8
$206.1

41.5%

48.0%

51.1%

Cash flows used for financing activities totaled $8.4 million in 2002, $7.9 million in
2001 and $12.5 million in 2000. In December 2001 the Company consummated a
private placement of long-term debt totaling $50.0 million. Cash provided by the
private placement debt was used to pay down short-term debt of $48.4 million in
2002.  Payments  on  long-term  debt  were  $11.6  million,  $6.8  million  and  $22.0 
million, in 2002, 2001 and 2000, respectively. Included in 2000 was $15.1 million
in payments from the proceeds of the sales of the Fishing business.

At  September  27,  2002,  the  Company  had  available  unused  credit  facilities  in 
excess  of  $77.0  million,  which  is  believed  to  be  adequate  for  its  needs  for  the 
foreseeable future.

Market Risk Management
The Company is exposed to market risk stemming from changes in foreign exchange
rates, interest rates and, to a lesser extent, commodity prices. Changes in these factors
could cause fluctuations in earnings and cash flows. In the normal course of business,
exposure to certain of these market risks is managed by entering into hedging trans-
actions  authorized  under  Company  policies  that  place  controls  on  these  activities.
Hedging transactions involve the use of a variety of derivative financial instruments.
Derivatives are used only where there is an underlying exposure, not for trading or
speculative purposes. 

Foreign Operations
The Company has significant foreign operations, for which the functional currencies
are denominated primarily in Euro dollars, Swiss francs, Japanese yen and Canadian
dollars.  As  the  values  of  the  currencies  of  the  foreign  countries  in  which  the
Company  has  operations  increase  or  decrease  relative  to  the  U.S.  dollar,  the  sales,
expenses,  profits,  assets  and  liabilities  of  the  Company’s  foreign  operations,  as
reported in the Company’s Consolidated Financial Statements, increase or decrease,
accordingly. The Company mitigates a portion of the fluctuations in certain foreign
currencies  through  the  purchase  of  foreign  currency  swaps,  forward  contracts  and
options  to  hedge  known  commitments,  primarily  for  purchases  of  inventory  and
other assets denominated in foreign currencies.

Interest Rates
The Company’s debt structure and interest rate risk are managed through the use of
fixed  and  floating  rate  debt. The  Company’s  primary  exposure  is  to  U.S.  interest
rates. The Company also periodically enters into interest rate swaps, caps or collars
to hedge its exposure and lower financing costs.

Commodities
Certain  components  used  in  the  Company’s  products  are  exposed  to  commodity
price  changes.  The  Company  manages  this  risk  through  instruments  such  as 
purchase  orders  and  non-cancelable  supply  contracts.  Primary  commodity  price
exposures are metals and packaging materials.

Sensitivity to Changes in Value
The estimates that follow are intended to measure the maximum potential fair value
or  earnings  the  Company  could  lose  in  one  year  from  adverse  changes  in  foreign
exchange rates or market interest rates under normal market conditions. The calcu-
lations are not intended to represent actual losses in fair value or earnings that the
Company expects to incur. The estimates do not consider favorable changes in market
rates. Further, since the hedging instrument (the derivative) inversely correlates with

the underlying exposure, any loss or gain in the fair value of derivatives would be
generally offset by an increase or decrease in the fair value of the underlying exposures.
The positions included in the calculations are foreign exchange forwards, currency
swaps and fixed rate debt. Certain instruments are included in both categories of risk
exposure calculated below. The calculations do not include the underlying foreign
exchange positions that are hedged by these market risk sensitive instruments. The
table below presents the estimated maximum potential one year loss in fair value and
earnings before income taxes from a 10% movement in foreign currencies and a 100
basis point movement in interest rate market risk sensitive instruments outstanding
at September 27, 2002:

(millions)
Foreign exchange rate instruments
Interest rate instruments

Estimated Impact on

Earnings Before
Income Taxes
—
$0.9

Fair Value
—
$2.3

Other Factors
The Company has not been significantly impacted by inflationary pressures over the
last several years. The Company anticipates that changing costs of basic raw materials
may impact future operating costs and, accordingly, the prices of its products. The
Company is involved in continuing programs to mitigate the impact of cost increases
through changes in product design and identification of sourcing and manufacturing
efficiencies.  Price  increases  and,  in  certain  situations,  price  decreases  are  imple-
mented for individual products, when appropriate.

Critical Accounting Policies and Estimates
The Company’s management discussion and analysis of its financial condition and
results  of  operations  are  based  upon  the  Company’s  consolidated  financial  state-
ments, which have been prepared in accordance with accounting principles generally
accepted in the United States. The preparation of these financial statements requires
the Company to make estimates and judgments that affect the reported amounts of
assets, liabilities, revenues and expenses, and related footnote disclosures. On an on-
going basis, the Company evaluates its estimates, including those related to customer
programs and incentives, product returns, bad debts, inventories, intangible assets,
income taxes, warranty obligations, pensions and other post-retirement benefits, and
litigation. The Company bases its estimates on historical experience and on various
other assumptions that are believed to be reasonable under the circumstances, the
results of which form the basis for making judgments about the carrying values of
assets and liabilities that are not readily apparent from other sources. Actual results
may differ from these estimates under different assumptions or conditions.

13

The  Company  believes  the  following  critical  accounting  policies  affect  its  more 
significant  judgments  and  estimates  used  in  the  preparation  of  its  consolidated 
financial statements. 

Allowance for Doubtful Accounts
The Company recognizes revenue when title and risk of ownership have passed to
the buyer. Allowances for doubtful accounts are estimated at the individual operat-
ing companies based on estimates of losses related to customer receivable balances.
Estimates are developed by using standard quantitative measures based on historical
losses,  adjusting  for  current  economic  conditions  and,  in  some  cases,  evaluating 
specific customer accounts for risk of loss. The establishment of reserves requires the
use  of  judgment  and  assumptions  regarding  the  potential  for  losses  on  receivable 
balances.  Though  the  Company  considers  these  balances  adequate  and  proper,
changes in economic conditions in specific markets in which the Company operates
could have a favorable or unfavorable effect on reserve balances required.

Inventories
The Company values inventory at the lower of cost (determined using the first-in
first-out  method)  or  market.  Management  judgment  is  required  to  determine  the
reserve  for  obsolete  or  excess  inventory.  Inventory  on  hand  may  exceed  future
demand either because the product is outdated or because the amount on hand is
more than can be used to meet future needs. Inventory reserves are estimated at the
individual operating companies using standard quantitative measures based on criteria
established by the Company. The Company also considers current forecast plans, as
well  as,  market  and  industry  conditions  in  establishing  reserve  levels. Though  the
Company considers these balances to be adequate, changes in economic conditions,
customer  inventory  levels  or  competitive  conditions  could  have  a  favorable  or 
unfavorable effect on reserve balances required.

Deferred Taxes
The Company records a valuation allowance to reduce its deferred tax assets to the
amount that is more likely than not to be realized. While the Company has consid-
ered future taxable income and ongoing prudent and feasible tax planning strategies
in assessing the need for the valuation allowance, in the event the Company were to
determine that it would not be able to realize all or part of its net deferred tax asset
in the future, an adjustment to the deferred tax asset would be charged to income in
the period such determination was made. Likewise, should the Company determine
that it would be able to realize its deferred tax assets in the future in excess of its net
recorded amount, an adjustment to the deferred tax asset would increase income in
the period such determination was made. 

14

Goodwill and Intangible Impairment
In assessing the recoverability of the Company’s goodwill and other intangibles the
Company must make assumptions regarding estimated future cash flows and other
factors to determine the fair value of the respective assets. If these estimates or their
related assumptions change in the future, the Company may be required to record
impairment charges for these assets not previously recorded. On September 28, 2001
the  Company  adopted  Statement  of  Financial  Accounting  Standards  No.  142,
“Goodwill and Other Intangible Assets,” and was required to analyze its goodwill for
impairment issues during the first six months of fiscal 2002, and then on a periodic
basis thereafter. As a result of this analysis, the Company recorded a goodwill impair-
ment charge of $22.9 million, net of tax, in the second quarter of fiscal 2002.

Warranties
The  Company  accrues  a  warranty  reserve  for  estimated  costs  to  provide  warranty
services. The Company’s estimate of costs to service its warranty obligations is based
on historical experience, expectation of future conditions and known product issues.
To  the  extent  the  Company  experiences  increased  warranty  claim  activity  or
increased costs associated with servicing those claims, revisions to the estimated war-
ranty reserve would be required. The Company engages in product quality programs
and processes, including monitoring and evaluating the quality of its suppliers, to
help minimize warranty obligations.

Pending Accounting Changes
In  August  2001,  the  FASB  issued  SFAS  No.  144,  Accounting  for  Impairment  or
Disposal of Long-Lived Assets (SFAS 144). SFAS 144 establishes a single accounting
model for long-lived assets to be disposed of by sale and provides additional imple-
mentation guidance for assets to be held and used and assets to be disposed of other
than by sale. There are not expected to be any financial implications related to the
adoption of SFAS 144, and the guidance will be applied on a prospective basis. The
Company is required to adopt SFAS 144 in the first quarter of fiscal 2003.

In April 2002, the FASB issued SFAS No. 145, Rescission of FASB No. 4, 44 and 64,
Amendment of FASB No. 13, and Technical Corrections (SFAS 145). SFAS 145 clari-
fies updates and simplifies existing accounting pronouncements related to gains and
losses on extinguishments of debt and lease modifications, among other items. There
are not expected to be any financial implications related to  the adoption of  SFAS
145,  and  the  guidance  will  be  applied  on  a  prospective  basis.  The  Company  is
required to adopt SFAS 145 in the first quarter of fiscal 2003.  

In June 2002, the FASB issued SFAS No. 146, Accounting for Costs Associated with
Exit or Disposal Activities (SFAS 146). SFAS 146 requires recording costs associated
with exit or disposal activities at their fair values when a liability has been incurred.
Under  previous  guidance,  certain  exit  costs  were  accrued  upon  management’s 
commitment to an exit plan, which is generally before an actual liability has been
incurred. The  Company  does  not  anticipate  a  significant  impact  on  its  results  of
operations from adopting SFAS 146. The Company is required to adopt SFAS 146
for exit or disposal activities that are initiated after December 31, 2002.

ITEM 11. EXECUTIVE COMPENSATION
Information with respect to this item is included in the Company’s Proxy Statement
for  its  February  19,  2003  Annual  Meeting  of  Shareholders,  which  is  incorporated
herein  by  reference,  under  the  headings  “Election  of  Directors  –  Compensation  of
Directors”  and  “Executive  Compensation;”  provided,  however,  that  the  subsection
entitled “Executive Compensation – Compensation Committee Report on Executive
Compensation” shall not be deemed to be incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES 

AND MANAGEMENT

ABOUT MARKET RISK

Information with respect to this item is included in Management’s Discussion and
Analysis  of  Financial  Condition  and  Results  of  Operations  under  the  heading
“Market Risk Management.”

Information  with  respect  to  Item  403  of  Regulation  S-K  is  included  in  the
Company’s  Proxy  Statement  for  its  February  19,  2003  Annual  Meeting  of
Shareholders, which is incorporated herein by reference, under the heading “Stock
Ownership of Management and Others.”

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Information with respect to this item is included on pages F-1 to F-24.

Information  with  respect  to  Item  201(d)  of  Regulation  S-K  as  of  September  27,
2002 is as follows.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON

Equity Compensation Plan Information

ACCOUNTING AND FINANCIAL DISCLOSURE

None.

PA R T   I I I

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT 
Information with respect to this item, except for certain information on executive
officers  (which  appears  at  the  end  of  Part  I  of  this  report)  is  included  in  the
Company’s  Proxy  Statement  for  its  February  19,  2003  Annual  Meeting  of
Shareholders,  which  is  incorporated  herein  by  reference,  under  the  headings
“Election  of  Directors”  and  “Section  16(a)  Beneficial  Ownership  Reporting
Compliance,”  provided,  however,  that  the  subsection  entitled  “Election  of
Directors  –  Audit  Committee  Report”  shall  not  be  deemed  to  be  incorporated
herein by reference.

Number of shares to be
issued upon exercise of
outstanding options

Weighted average
exercise price of
outstanding options

Equity Compensation Plans
approved by shareholders
Equity Compensation Plans

A

1,064,019

not approved by shareholders

—

B

$9.06

—

Number of shares
remaining available for
future issuance under
equity compensation
plans (excluding shares
reflected in Column A)

C

136,602(1)

—

(1) All of the available shares under the 1994 Non-Employee Director Stock Ownership Plan (44,432) and
under the 2000 Long-Term Stock Incentive Plan (92,170) may be issued upon the exercise of stock
options or granted as restricted stock, and, in the case of the 2000 Long-Term Stock Incentive Plan, as
share units.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Information with respect to this item is included in the Company’s Proxy Statement
for  its  February  19,  2003  Annual  Meeting  of  Shareholders,  which  is  incorporated
herein by reference, under the heading “Certain Transactions.”

15

Financial Statement Schedules  
All schedules are omitted because they are not applicable, are not required or equiv-
alent  information  has  been  included  in  the  Consolidated  Financial  Statements  or
notes thereto.

Exhibits  
See Exhibit Index.

Reports on Form 8-K  
On September 13, 2002, the Company filed a Current Report on Form 8-K dated
September 9, 2002 to reflect (under Item 2 of Form 8-K) the Company’s disposi-
tion of its Jack Wolfskin business to an affiliate of Bain Capital Fund VII-E (UK),
Limited Partnership pursuant to a Share Purchase and Transfer Agreement, dated as
of August 28, 2002. The report included (under Item 7 of Form 8-K) the following
financial statements: Unaudited Pro Forma Condensed Consolidated Balance Sheet
at June 28, 2002 and Pro Forma Condensed Consolidated Statements of Operations
for the year ended September 28, 2001 and the nine months ended June 28, 2002.

PA R T   I V

ITEM 14. CONTROLS AND PROCEDURES  
(a) Within the 90 days prior to the date of this report, we carried out an evaluation,
under the supervision and with the participation of our management, including
the Company’s principal executive officer and principal financial officer, of the
effectiveness of the design and operation of our disclosure controls and proce-
dures pursuant to Exchange Act Rule 13a-15. Based upon that evaluation, the
Company’s principal executive officer and principal financial officer concluded
that  our  disclosure  controls  and  procedures  are  effective  in  alerting  them  in  a
timely manner to material information relating to our Company (including our
consolidated subsidiaries) required to be included in our periodic SEC filings.

(b) There have been no significant changes in our internal controls or in other factors
that  could  significantly  affect  our  internal  controls  subsequent  to  the  date  we
carried  out  this  evaluation,  including  any  corrective  actions  with  regard  to 
significant deficiencies and material weaknesses.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

AND REPORTS ON FORM 8-K  

The following documents are filed as a part of this Form 10-K:

Financial Statements  
Included in Item 8 of Part II of this Form 10-K are the following 

Reports of Independent Auditors

Consolidated Balance Sheets – September 27, 2002 and September 28, 2001

Consolidated  Statements  of  Operations  –  Years  ended  September  27,  2002,
September 28, 2001 and September 29, 2000

Consolidated  Statements  of  Shareholders’  Equity  –  Years  ended  September  27,
2002, September 28, 2001 and September 29, 2000

Consolidated  Statements  of  Cash  Flows  –  Years  ended  September  27,  2002,
September 28, 2001 and September 29, 2000

Notes to Consolidated Financial Statements

16

SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed on its behalf by the
undersigned,  thereunto  duly  authorized,  in  the  City  of  Racine  and  State  of
Wisconsin, on the 16th day of December 2002.

JOHNSON OUTDOORS INC.

(Registrant)

By /s/ Helen P. Johnson-Leipold

Helen P. Johnson-Leipold
Chairman and Chief Executive Officer  

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has
been signed by the following persons in the capacities indicated on the 16th day of
December 2002.

/s/ Helen P. Johnson-Leipold
(Helen P. Johnson-Leipold)

/s/ Thomas F. Pyle, Jr.
(Thomas F. Pyle, Jr.)

/s/ Samuel C. Johnson
(Samuel C. Johnson)

/s/ Gregory E. Lawton
(Gregory E. Lawton)

/s/ Terry E. London
(Terry E. London.)

/s/ John M. Fahey, Jr.
(John M. Fahey, Jr.)

/s/ Paul A. Lehmann
(Paul A. Lehmann)

Chairman and Chief Executive 
Officer and Director
(Principal Executive Officer)

Vice Chairman of the Board 
and Director

Director

Director

Director

Director

Vice President and 
Chief Financial Officer 
(Principal Financial and
Accounting Officer)

CERTIFICATIONS

I, Helen P. Johnson-Leipold, certify that:

1) I have reviewed this Annual Report on Form 10-K of Johnson Outdoors Inc.;

2) Based on my knowledge, this annual report does not contain any untrue state-
ment of a material fact or omit to state a material fact necessary to make the state-
ments  made,  in  light  of  the  circumstances  under  which  such  statements  were
made, not misleading with respect to the period covered by this annual report; 

3) Based on my knowledge, the financial statements, and other financial informa-
tion  included  in  this  annual  report,  fairly  present  in  all  material  respects  the
financial condition, results of operations and cash flows of the registrant as of,
and for, the periods presented in this annual report; 

4) The registrant’s other certifying officers and I are responsible for establishing and
maintaining  disclosure  controls  and  procedures  (as  defined  in  Exchange  Act
Rules 13a-14 and 15d-14) for the registrant and we have:

a) designed such disclosure controls and procedures to ensure that material infor-
mation  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is
made  known  to  us  by  others  within  those  entities,  particularly  during  the
period in which this annual report is being prepared;

b) evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  proce-
dures as of a date within 90 days prior to the filing date of this annual report
(the “Evaluation Date”); and

c) presented in this annual report are our conclusions about the effectiveness of
the  disclosure  controls  and  procedures  based  on  our  evaluation  as  of  the
Evaluation Date;

5) The registrant’s other certifying officers and I have disclosed, based on our most
recent evaluation, to the registrant’s auditors and the audit committee of regis-
trant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies in the design or operation of internal controls which
could adversely affect the registrant’s ability to record, process, summarize and
report financial data and have identified for the registrant’s auditors any mate-
rial weaknesses in internal controls; and

17

c) presented in this annual report are our conclusions about the effectiveness of
the  disclosure  controls  and  procedures  based  on  our  evaluation  as  of  the
Evaluation Date;

5) The registrant’s other certifying officers and I have disclosed, based on our most
recent evaluation, to the registrant’s auditors and the audit committee of regis-
trant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies in the design or operation of internal controls which
could adversely affect the registrant’s ability to record, process, summarize and
report financial data and have identified for the registrant’s auditors any mate-
rial weaknesses in internal controls; and

b) any  fraud,  whether  or  not  material,  that  involves  management  or  other
employees who have a significant role in the registrant’s internal controls; and

6) The registrant’s other certifying officers and I have indicated in this annual report
whether or not there were significant changes in internal controls or in other fac-
tors that could significantly affect internal controls subsequent to the date of our
most recent evaluation, including any corrective actions with regard to significant
deficiencies and material weaknesses.

Date: December 26, 2002

/s/ Paul A. Lehmann
Paul A. Lehmann
Vice President and Chief Financial Officer

b) any  fraud,  whether  or  not  material,  that  involves  management  or  other
employees who have a significant role in the registrant’s internal controls; and

6) The registrant’s other certifying officers and I have indicated in this annual report
whether or not there were significant changes in internal controls or in other fac-
tors that could significantly affect internal controls subsequent to the date of our
most recent evaluation, including any corrective actions with regard to significant
deficiencies and material weaknesses.

Date: December 26, 2002

/s/ Helen P. Johnson-Leipold
Helen P. Johnson-Leipold
Chairman and Chief Executive Officer

I, Paul A. Lehmann, certify that:

1) I have reviewed this Annual Report on Form 10-K of Johnson Outdoors Inc.;

2) Based on my knowledge, this annual report does not contain any untrue state-
ment of a material fact or omit to state a material fact necessary to make the state-
ments  made,  in  light  of  the  circumstances  under  which  such  statements  were
made, not misleading with respect to the period covered by this annual report; 

3) Based on my knowledge, the financial statements, and other financial informa-
tion  included  in  this  annual  report,  fairly  present  in  all  material  respects  the
financial condition, results of operations and cash flows of the registrant as of,
and for, the periods presented in this annual report; 

4) The registrant’s other certifying officers and I are responsible for establishing and
maintaining  disclosure  controls  and  procedures  (as  defined  in  Exchange  Act
Rules 13a-14 and 15d-14) for the registrant and we have:

a) designed such disclosure controls and procedures to ensure that material infor-
mation  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is
made  known  to  us  by  others  within  those  entities,  particularly  during  the
period in which this annual report is being prepared;

b) evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  proce-
dures as of a date within 90 days prior to the filing date of this annual report
(the “Evaluation Date”); and

18

EXHIBIT INDEX

Exhibit

Title

Page No.

Exhibit

Title

Page No.

3.1  Articles of Incorporation of the Company as amended through 

*

February 17, 2000. (Filed as Exhibit 3.1(a) to the Company’s 
Form 10-Q for the quarter ended March 31, 2000 and 
incorporated herein by reference.)

3.2(a) Bylaws of the Company as amended through December 16, 2002

3.2(b) Amendment to Bylaws of the Company dated as of 

December 16, 2002

4.1 Note Agreement dated October 1, 1995. (Filed as Exhibit 4.1 

to the Company’s Form 10-Q for the quarter ended 
December 29, 1995 and incorporated herein by reference.) 

4.2

4.3

4.4

4.5

4.6

First Amendment dated October 31, 1996 to Note Agreement 
dated October 1, 1995. (Filed as Exhibit 4.3 to the Company’s 
Form 10-Q for the quarter ended December 27, 1996 and 
incorporated herein by reference.) 

Second Amendment dated September 30, 1997 to Note 
Agreement dated October 1, 1995. (Filed as Exhibit 4.8 to the
Company’s Form 10-K for the year ended October 3, 1997 
and incorporated herein by reference.) 

Third Amendment dated October 3, 1997 to Note Agreement  
dated October 1, 1995. (Filed as Exhibit 4.9 to the Company’s 
Form 10-K for the year ended October 3, 1997 and incorporated 
herein by reference.) 

Fourth Amendment dated January 10, 2000 to Note Agreement  
dated October 1, 1995. (Filed as Exhibit 4.9 to the Company’s 
Form 10-Q for the quarter ended March 31, 2000 and 
incorporated herein by reference.)

Fifth Amendment dated December 13, 2001 to Note Agreement  
dated October 1, 1995. (Filed as Exhibit 4.6 to the Company’s 
Form 10-K for the year ended September 28, 2001 and 
incorporated herein by reference.)

*

*

*

*

*

*

4.7

Consent and Amendment dated of September 6, 2002 to Note 
Agreement dated October 1, 1995.

4.8 Note Agreement dated as of September 15, 1997. (Filed as 

Exhibit 4.15 to the Company’s Form 10-K for the year ended 
October 3, 1997 and incorporated herein by reference.) 

4.9

First Amendment dated January 10, 2000 to Note Agreement  
dated September 15, 1997. (Filed as Exhibit 4.10 to the 
Company’s Form 10-Q for the quarter ended March 31, 2000 
and incorporated herein by reference.)

4.10 Second Amendment dated December 13, 2001 to Note  

Agreement dated September 15, 1997. (Filed as Exhibit 4.9 to 
the Company’s Form 10-K for the year ended September 28, 2001 
and incorporated herein by reference.)

4.11 Consent and Amendment dated as of September 6, 2002 to  

Note Agreement dated September 15, 1997.

4.12 3-Year Revolving Credit Agreement dated as of August 31, 2001.  

(Filed as Exhibit 4.10 to the Company’s Form 10-K for the year 
ended September 28, 2001 and incorporated herein by reference.)

4.13 Amendment No. 1 to 3-Year Revolving Credit Agreement dated  

as of December 18, 2001. (Filed as Exhibit 4.11 to the Company’s 
Form 10-K for the year ended September 28, 2001 and 
incorporated herein by reference.)

4.14 Note Agreement dated as of December 13, 2001. (Filed as  

Exhibit 4.12 to the Company’s Form 10-K for the year ended 
September 28, 2001 and incorporated herein by reference.)

4.15 Consent and Amendment dated of September 6, 2002 to  
Note Agreement dated as of December 13, 2001.

9

Johnson Outdoors Inc. Class B common stock Voting Trust   
Agreement, dated December 30, 1993 (Filed as Exhibit 9 to the 
Company’s Form 10-Q for the quarter ended December 31, 1993 
and incorporated herein by reference.) 

*

*

*

*

*

*

*

*

*

*

19

Exhibit

Title

Page No.

Exhibit

Title

Page No.

10.1 Stock Purchase Agreement, dated as of January 12, 2000, by and   
between Johnson Outdoors Inc. and Berkley Inc. (Filed as 
Exhibit 2.1 to the Company’s Form 8-K dated March 31, 2000 
and incorporated herein by reference.)

10.2 Amendment to Stock Purchase Agreement, dated as of   

February 28, 2000, by and between Johnson Outdoors Inc. and 
Berkley Inc. (Filed as Exhibit 2.2 to the Company’s Form 8-K 
dated March 31, 2000 and incorporated herein by reference.)

*

*

10.9+ Form of Agreement of Indemnity and Exoneration with   

Directors and Officers. (Filed as Exhibit 10.11 to the Company’s 
Form S-1 Registration Statement No. 33-16998 and incorporated 
herein by reference.) 

10.10 Consulting and administrative agreements with S. C. Johnson   
& Son, Inc. (Filed as Exhibit 10.12 to the Company’s Form S-1
Registration Statement No. 33-16998 and incorporated herein 
by reference.) 

10.3+ Johnson Outdoors Inc. Amended and Restated 1986 Stock Option

*

Plan. (Filed as Exhibit 10 to the Company’s Form 10-Q for the 
quarter ended July 2, 1993 and incorporated herein by reference.)

10.11+ Johnson Outdoors Inc. 1994 Long-Term Stock Incentive Plan.   
(Filed as Exhibit 4 to the Company’s Form S-8 Registration 
Statement No. 333-88091 and incorporated herein by reference.) 

10.4 Registration Rights Agreement regarding Johnson Outdoors Inc.   

*

10.12+ Johnson Outdoors Inc. 1994 Non-Employee Director Stock   

common stock issued to the Johnson family prior to the acquisition 
of Johnson Diversified, Inc. (Filed as Exhibit 10.6 to the Company’s 
Form S-1 Registration Statement No. 33-16998 and incorporated 
herein by reference.) 

10.5 Registration Rights Agreement regarding Johnson Outdoors Inc.   
Class A common stock held by Mr. Samuel C. Johnson. (Filed as 
Exhibit 28 to the Company’s Form 10-Q for the quarter ended 
March 29, 1991 and incorporated herein by reference.) 

*

10.6+ Form of Restricted Stock Agreement. (Filed as Exhibit 10.8 to the  

*

Company’s Form S-1 Registration Statement No. 33-23299 and 
incorporated herein by reference.) 

10.7+ Form of Supplemental Retirement Agreement of Johnson   

Diversified, Inc. (Filed as Exhibit 10.9 to the Company’s 
Form S-1 Registration Statement No. 33-16998 and incorporated 
herein by reference.) 

10.8+ Johnson Outdoors Retirement and Savings Plan. (Filed as   

Exhibit 10.9 to the Company’s Form 10-K for the year ended 
September 29, 1989 and incorporated herein by reference.)

*

*

Ownership Plan. (Filed as Exhibit 4 to the Company’s Form S-8
Registration Statement No. 333-88089 and incorporated herein 
by reference.) 

10.13+ Johnson Outdoors Economic Value Added Bonus Plan (Filed as   

Exhibit 10.15 to the Company’s Form 10-K for the year ended 
October 3, 1997 and incorporated herein by reference.) 

10.14+ Johnson Outdoors Inc. 2000 Long-Term Stock Incentive Plan.   

(Filed as Exhibit 10.16 to the Company’s Form 10-Q for the 
quarter ended March 31, 2000 and incorporated herein by reference.)

10.15+ Share Purchase and Transfer Agreement, dated as of August 28,   

2002, by and between, among others, Johnson Outdoors Inc. and 
an affiliate of Bain Capital Fund VII-E (UK), Limited Partnership. 
(Filed as Exhibit 2.1 to the Company’s Form 8-K dated September 9, 
2002 and incorporated herein by reference.)

11

Statement regarding computation of per share earnings. (Note 15   
to the Consolidated Financial Statements of the Company’s 2001 
Form 10-K is incorporated herein by reference.)

21

Subsidiaries of the Company as of September 27, 2002.

*

*

*

*

*

*

*

*

20

Exhibit

Title

Page No.

23.1 Consent of Ernst & Young LLP.

23.2 Consent of KPMG LLP.

99.1 Definitive Proxy Statement for the 2003 Annual Meeting of   

*

Shareholders. Except to the extent specifically incorporated herein 
by reference, the Proxy Statement for the 2003 Annual Meeting of
Shareholders shall not be deemed to be filed with the Securities and
Exchange Commission as part of this Form 10-K. The Proxy Statement 
for the 2003 Annual Meeting of Shareholders will be filed with the
Securities and Exchange Commission under regulation 14A within 
120 days after the end of the Company’s fiscal year.

99.2 Certification of Chairman and CEO pursuant to 18 U.S.C. €1350

99.3 Certification of Vice President and CFO pursuant to 18 U.S.C. €1350

** Incorporated herein by reference.
*+ A management contract or compensatory plan or arrangement.

21

CONSOLIDATED FINANCIAL STATEMENTS

REPORT OF MANAGEMENT

Table of Contents

Page

Report of Management  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-1

Report of Independent Public Accountants  . . . . . . . . . . . . . . . . . . . . . . . . . F-2

Consolidated Balance Sheets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-4

Consolidated Statements of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-5

Consolidated Statements of Shareholders’ Equity  . . . . . . . . . . . . . . . . . . . . . F-6

Consolidated Statements of Cash Flows  . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-7

Notes to Consolidated Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . F-8 

The management of Johnson Outdoors Inc. is responsible for the preparation and
integrity  of  all  financial  statements  and  other  information  contained  in  this  Form 
10-K. We rely on a system of internal financial controls to meet the responsibility of
providing accurate financial statements. The system provides reasonable assurances
that assets are safeguarded, that transactions are executed in accordance with man-
agement’s authorization and that the financial statements are prepared on a world-
wide basis in accordance with accounting principles generally accepted in the United
States of America.

The financial statements for each of the years covered in this Form 10-K have been
audited by independent auditors, who have provided an independent assessment 
as  to  the  fairness  of  the  financial  statements,  after  obtaining  an  understanding 
of  the  Company’s  systems  and  procedures  and  performing  such  other  tests  as
deemed necessary.

The Audit Committee of the Board of Directors, which is composed solely of directors
who are not officers of the Company, meets with management and the independent
auditors to review the results of their work and to satisfy itself that their respective
responsibilities  are  being  properly  discharged. The  independent  auditors  have  full
and  free  access  to  the  Audit  Committee  and  have  regular  discussions  with  the
Committee regarding appropriate auditing and financial reporting matters.

Helen P. Johnson-Leipold
Chairman and Chief Executive Officer

Paul A. Lehmann
Vice President and Chief Financial Officer

F-1

expense  (including  any  related  tax  effects)  recognized  in  those  periods  related  to
goodwill, as a result of initially applying Statement No. 142 to the Company’s under-
lying records obtained from management, and (b) testing the mathematical accuracy
of the reconciliation of adjusted net income to reported net income, and the related
earnings-per-share amounts. In our opinion, the disclosures for 2001 in Note 1 are
appropriate. However, we were not engaged to audit, review, or apply any procedures
to  the  2001  financial  statements  of  the  Company  other  than  with  respect  to  such 
disclosures  and,  accordingly,  we  do  not  express  an  opinion  or  any  other  form  of 
assurance on the 2001 financial statements taken as a whole.

As explained in Note 1 to the consolidated financial statements, effective September 29,
2001,  the  Company  changed  its  method  of  accounting  for  goodwill  and  other 
intangible assets.

Ernst & Young LLP
Milwaukee, Wisconsin
November 8, 2002

REPORT OF INDEPENDENT AUDITORS

Shareholders and Board of Directors 
Johnson Outdoors Inc.: 

We have audited the accompanying consolidated balance sheet of Johnson Outdoors
Inc. and subsidiaries as of September 27, 2002 and the related consolidated state-
ments  of  operations,  shareholders’  equity,  and  cash  flows  for  the  year  then  ended.
These consolidated financial statements are the responsibility of the Company’s man-
agement. Our responsibility is to express an opinion on these consolidated financial
statements based on our audit. The financial statements of Johnson Outdoors Inc. as
of September 28, 2001, and for the year then ended were audited by other auditors
who  have  ceased  operations. Those  auditors  expressed  an  unqualified  opinion  on
those financial statements in their report dated November 8, 2001, except for Notes
5 and 17 as to which the date is December 21, 2001.

We conducted our audit in accordance with auditing standards generally accepted in
the  United  States. Those  standards  require  that  we  plan  and  perform  the  audit  to
obtain reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements. An audit also includes assessing
the  accounting  principles  used  and  significant  estimates  made  by  management,  as
well as evaluating the overall financial statement presentation. We believe that our
audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material
respects,  the  consolidated  financial  position  of  Johnson  Outdoors  Inc.  and  sub-
sidiaries as of September 27, 2002 and the consolidated results of their operations
and their cash flows for the year then ended in conformity with accounting principles
generally accepted in the United States.

As  discussed  above,  the  financial  statements  of  Johnson  Outdoors  Inc.  as  of
September 28, 2001, and for the year then ended were audited by other auditors who
have ceased operations. As described in Note 1, these financial statements have been
revised  to  include  the  transitional  disclosures  required  by  Statement  of  Financial
Accounting Standards (Statement) No. 142, Goodwill and Other Intangible Assets,
which  was adopted by the Company as of September 29, 2001. Our audit proce-
dures  with  respect  to  the  disclosures  in  Note  1  with  respect  to  2001  included  (a)
agreeing the previously reported net income to the previously issued financial state-
ments  and  the  adjustments  to  reported  net  income  representing  amortization

F-2

The following report is a copy of a report previously issued by Arthur Andersen LLP in
connection  with  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
September 28, 2001. This opinion has not been reissued by Arthur Andersen LLP.

INDEPENDENT AUDITORS’ REPORT 

Shareholders and Board of Directors 
Johnson Outdoors Inc.: 

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

Shareholders and Board of Directors 
Johnson Outdoors Inc.: 

We  have  audited  the  consolidated  balance  sheet  of  Johnson  Outdoors  Inc.  and 
subsidiaries  as  of  September  28,  2001  and  the  related  consolidated  statements  of
operations,  shareholders’  equity,  and  cash  flows  for  the  year  then  ended.  These 
consolidated  financial  statements  are  the  responsibility  of  the  Company’s  manage-
ment.  Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audit.

We conducted our audit in accordance with auditing standards generally accepted in
the United States of America. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are free
of  material  misstatement.  An  audit  includes  examining,  on  a  test  basis,  evidence 
supporting  the  amounts  and  disclosures  in  the  financial  statements.  An  audit  also
includes assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. We
believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly,
in  all  material  respects,  the  financial  position  of  Johnson  Outdoors  Inc.  and 
subsidiaries as of September 28, 2001 and the results of their operations and their
cash flows for the year then ended in conformity with accounting principles generally
accepted in the United States of America.

As explained in Note 1 to the consolidated financial statements, effective September 30,
2000, the Company changed its method of accounting for derivative instruments.

We  have  audited  the  consolidated  statements  of  operations,  shareholders’  equity,
and cash flows for the year ended September 29, 2000. These consolidated finan-
cial statements are the responsibility of the Company’s management. Our responsi-
bility is to express an opinion on these consolidated financial statements based on
our audit.

We conducted our audit in accordance with auditing standards generally accepted in
the United States of America. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are free
of  material  misstatement.  An  audit  includes  examining,  on  a  test  basis,  evidence 
supporting  the  amounts  and  disclosures  in  the  financial  statements.  An  audit  also
includes assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. We
believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly,
in  all  material  respects,  the  results  of  operations  of  Johnson  Outdoors  Inc.  and 
subsidiaries  and  their  cash  flows  for  the  year  ended  September  29,  2000,  in 
conformity  with  accounting  principles  generally  accepted  in  the  United  States 
of America.

KPMG LLP
Milwaukee, Wisconsin
November 6, 2000

Arthur Andersen LLP
Milwaukee, Wisconsin
November 8, 2001, except for Notes 5 and 17, 
as to which the date is December 21, 2001.

F-3

CONSOLIDATED BALANCE SHEETS

(thousands,  except  share  data)
Assets
Current assets:

Cash and temporary cash investments
Accounts receivable, less allowance for doubtful accounts of $4,028 and $3,739, respectively
Inventories
Deferred income taxes
Other current assets

Total current assets
Property, plant and equipment, net
Deferred income taxes 
Intangible assets, net 
Other assets 
Total assets 
Liabilities And Shareholders’ Equity
Current liabilities:

Short-term debt and current maturities of long-term debt 
Accounts payable 
Accrued liabilities: 

Salaries and wages 
Income taxes 
Other 
Total current liabilities 
Long-term debt, less current maturities 
Other liabilities 
Total liabilities 
Shareholders’ equity:

Preferred stock: none issued 
Common stock:

Class A shares issued: September 27, 2002, 7,112,155; September 28, 2001, 6,946,012 
Class B shares issued (convertible into Class A shares): September 27, 2002, 1,222,729; September 28, 2001, 1,222,729 

Capital in excess of par value
Retained earnings 
Deferred compensation 
Accumulated other comprehensive loss

Total shareholders’ equity
Total liabilities and shareholders’ equity 

The accompanying notes are an integral part of the Consolidated Financial Statements.

September 27
2002

September 28
2001

$ 100,830
39,972
42,231
5,083
4,021
192,137
29,611
19,588
27,139
2,810
$ 271,285

$

8,058
13,589

9,428
6,567
24,005
61,647
80,195
5,298
147,140

—

355
61
47,583
88,089
(22)
(11,921)
124,145
$ 271,285

$ 16,069
45,585
61,700
5,269
4,557
133,180
35,879
19,577
55,288
989
$ 244,913

$ 12,985
12,157

5,968
1,206
17,237
49,553
84,550
5,031
139,134

—

347
61
44,411
80,162
(44)
(19,158)
105,779
$ 244,913

F-4

CONSOLIDATED STATEMENTS OF OPERATIONS

(thousands, except per share data)

Net sales  
Cost of sales 
Gross profit 
Operating expenses:

Marketing and selling 
Administrative management, finance and information systems 
Research and development 
Amortization of acquisition costs 
Profit sharing 
Strategic charges 
Total operating expenses 
Operating profit 
Interest income 
Interest expense 
Gain on sale of subsidiary 
Other expense, net 
Income from continuing operations before income taxes and before cumulative

effect of change in accounting principle

Income tax expense 
Income from continuing operations before cumulative effect of change in

accounting principle

Loss from discontinued operations, net of income tax benefit of $563
Income (loss) from disposal of discontinued operations, net of income tax expense (benefit) 

of $255 and $(1,840) for 2002 and 2000, respectively

Income (loss) from effect of change in accounting principle, net of income tax expense (benefit)

of $(2,200) and $845 for 2002 and 2001, respectively 

Net income (loss) 
Basic earnings (loss) per common share:

Continuing operations 
Discontinued operations 
Net effect of change in accounting principle 

Net income (loss) 
Diluted earnings (loss) per common share:

Continuing operations 
Discontinued operations 
Net effect of change in accounting principle 

Net income (loss) 

The accompanying notes are an integral part of the Consolidated Financial Statements.

F-5

September 27
2002

$ 342,532
201,478
141,054

78,224
31,929
6,729
374
2,340
1,707
121,303
19,751
(968)
6,630
(27,251)
847

40,493
10,185

30,308
—

495

(22,876)
7,927

3.69
0.06
(2.79)
0.96

3.59
0.06
(2.71)
0.94

$

$

$

$

$

September 28
2001

$345,637  
206,856  
138,781  

78,192  
29,138  
7,565  
5,288  
1,432  
1,448  
123,063  
15,718  
(548)  
9,085  
—  
1,091  

6,090  
2,480  

3,610  
— 

—  

1,755  
5,365 

0.44  
—
0.22  
0.66  

0.44  
—
0.22  
0.66  

$

$

$

$

$

Year Ended

September 29
2000

$354,889
210,315
144,574

75,446
28,442
7,854  
2,951
2,793
2,369  

119,855
24,719
(421)
9,799
—
261

15,080
6,705

8,375
(940)

(24,418)

— 
$ (16,983)

$

$

$

$

1.03
(3.12)
—
(2.09)

1.03
(3.12)
—
(2.09)

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

(thousands)

Balance at October 1, 1999 
Net loss 
Issuance of restricted stock  
Issuance of stock under employee stock purchase plan
Amortization of deferred compensation 
Translation adjustment 
Translation adjustment recognized in net loss 

on sale of Fishing business 

Balance at September 29, 2000 
Net income 
Issuance of restricted stock  
Issuance of stock under employee stock purchase plan
Amortization of deferred compensation 
Translation adjustment 
Translation adjustment recognized in the cumulative 

effect of change in accounting principle 

Balance at September 28, 2001 
Net income 
Issuance of restricted stock  
Exercise of stock options  
Issuance of stock under employee stock purchase plan
Amortization of deferred compensation 
Translation adjustment 
Translation adjustment recognized in the gain on sale 

of Jack Wolfskin subsidiary 
Additional minimum pension liability 
Building gain 

Common
Stock

$406 
— 
— 
1
—
—

— 

407 
—
—
1
—
—

— 

408 
— 
— 
7 
1
—
—

— 
—
—

Capital in
Excess of
Par Value

$44,205 
— 
19
67
— 
— 

— 

44,291 
—
50
70
— 
— 

— 

44,411 
— 
60
1,735
75
— 
— 

— 
— 
1,302 

Retained
Earnings

Deferred
Compensation

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Comprehensive
Income (Loss)

$91,832 
(16,983) 
— 
(52)
— 
— 

— 

74,797
5,365
— 
—
— 
—

— 

80,162
7,927 
— 
— 
—
— 
— 

— 
— 
— 

$(134) 
— 
(19) 
—
76
—

— 

(77) 
—
(50)
—
83
—

—

(44) 
— 
(60) 
— 
—
82
—

— 
—
—

$ (9,049) 
— 
— 
—
—
(10,346)

809 

(18,586) 

—
—
—
—
2,402

(2,974)

(19,158) 
— 
— 
— 
—
—
4,378

3,057 
(198)
—

$ (82)
— 
— 
82
—
—

—

—
—
—
—
—
—

—

—
— 
— 
— 
—
—
—

—
—
—

$ (16,983)
—
—  
—
(10,346)

—

$ (27,329)
$ 5,365
—
—
—
2,402

—

$ 7,767
$ 7,927
—
—
—  
—
4,378

—
(198)
—

BALANCE AT SEPTEMBER 27, 2002 
The accompanying notes are an integral part of the Consolidated Financial Statements.

$416 

$47,583 

$88,089 

$ (22) 

$(11,921) 

$   —

$ 12,107

F-6

CONSOLIDATED STATEMENTS OF CASH FLOWS

(thousands)

Cash Provided By Operations
Net income (loss)
Less income (loss) from discontinued operations 
Less income from cumulative effect of change in accounting principle 
Income from continuing operations before cumulative effect of change in accounting principle
Adjustments to reconcile income from continuing operations before cumulative effect of change  
in accounting principal to net cash provided by operating activities of continuing operations:

Depreciation and amortization 
Provision for doubtful accounts receivable 
Provision for inventory reserves 
Deferred income taxes 
Gain on sale of subsidiary 
Impairment of goodwill 

Change in assets and liabilities, net of effect of businesses acquired or sold:

Accounts receivable 
Inventories 
Accounts payable and accrued liabilities 
Other, net 

Cash Provided By (Used For) Investing Activities
Proceeds from sale of business, net of cash 
Payments for purchase of businesses, net of cash acquired 
Net additions to property, plant and equipment 
Proceeds from sale of property, plant and equipment 

Cash Used For Financing Activities 
Proceeds from issuance of senior notes
Principal payments on senior notes and other long-term debt 
Net change in short-term debt 
Common stock transactions 

Effect of foreign currency fluctuations on cash 
Net cash provided by (used for) discontinued operations 
Increase (decrease) in cash and temporary cash investments
Cash And Temporary Cash Investments 
Beginning of year 
End of year 

The accompanying notes are an integral part of the Consolidated Financial Statements.

F-7

September 27
2002

September 28
2001

$ 7,927
495
(22,876)
30,308

9,096
1,937
1,798
4,026
(27,251)
—

(4,488)
4,821
15,218
(1,661)
33,804

59,295
—
(7,697)
5,182
56,780

50,000
(11,604)
(48,364)
1,536
(8,432)
2,609
—
84,761

$ 5,365
— 
1,755  
3,610  

13,516  
2,460  
1,529  
(2,922)  
—  
2,526  

6,780 
124  
(11,391)  
(760)  
15,472  

—  
(573)  
(9,765)  
730  
(9,608)  

— 
(6,784)  
(1,143)  
71  
(7,856)  
698  
—  
(1,294)

Year Ended

September 29
2000

$ (16,983)
(25,358)
—
8,375

12,523
1,812
853
(374)
—
—

(10,728)
(8,358)
3,910
1,738
9,751

33,126 
(864)
(14,075)
1,838
20,025

—
(21,969)
9,351
97
(12,521)
(1,790)
(8,076)
7,389

16,069
$100,830

17,363  
$ 16,069  

9,974  

$ 17,363

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Johnson  Outdoors  Inc.  is  an  integrated,  global  outdoor  recreation  products 
company  engaged  in  the  design,  manufacture  and  marketing  of  brand  name 
outdoor equipment, diving, watercraft and motors products.

All monetary amounts, other than share and per share amounts, are stated in thou-
sands and are from continuing operations.

1  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation
The Consolidated Financial Statements include the accounts of Johnson Outdoors
Inc. and all majority owned subsidiaries (the Company) and are stated in conform-
ity with accounting principles generally accepted in the United States. Significant
intercompany accounts and transactions have been eliminated in consolidation. 

The preparation of financial statements requires management to make estimates and
assumptions  that  impact  the  reported  amounts  of  assets,  liabilities  and  operating
results and the disclosure of commitments and contingent liabilities. Actual results
could differ significantly from those estimates. For the Company, significant esti-
mates include the allowance for doubtful accounts receivable, reserves for inventory
valuation, recoverability of goodwill, reserves for sales returns, reserves for warranty
service and the valuation allowance for deferred tax assets.

Inventories attributable to continuing operations at the end of the respective years
consist of the following:

Raw materials
Work in process
Finished goods

Less reserves

2002

$ 17,709
1,072
25,633
44,414
2,183
$ 42,231

2001

$19,892
2,592
42,620
65,104
3,404
$61,700

Property, Plant and Equipment
Property,  plant  and  equipment  are  stated  at  cost  less  accumulated  depreciation.
Depreciation of plant and equipment is determined by straight-line and accelerated
methods over estimated useful lives, which range from 3 to 30 years.

Upon retirement or disposition, cost and the related accumulated depreciation are
removed from the accounts and any resulting gain or loss is recognized in operat-
ing results.

Property,  plant  and  equipment  at  the  end  of  the  respective  years  consist  of 
the following: 

The Company’s fiscal year ends on the Friday nearest September 30. The fiscal years
ended  September  27,  2002  (hereinafter  2002),  September  28,  2001  (hereinafter
2001) and September 27, 2000 (hereinafter 2000) each comprise 52 weeks.

Property and improvements
Buildings and improvements
Furniture, fixtures and equipment

Cash and Temporary Cash Investments
The  Company  considers  all  short-term  investments  in  interest-bearing  bank
accounts, securities and other instruments with an original maturity of three months
or less to be equivalent to cash.

The  Company  maintains  cash  in  bank  accounts  in  excess  of  insured  limits. The
Company  has  not  experienced  any  losses  as  a  result  of  this  practice  and  does  not
believe that significant credit risk exists.

Inventories
Inventories  are  stated  at  the  lower  of  cost  (determined  using  the  first-in,  first-out
method) or market.

2002
$ 1,103
18,920
80,315
100,338
70,727
$ 29,611

2001
$ 1,423
21,861
86,221
109,505
73,626
$ 35,879

Less accumulated depreciation

Impairment of Property, Plant and Equipment
The Company annually assesses the recoverability of property, plant and equipment,
primarily by determining whether the depreciation of the balance over its remaining
life can be recovered through projected undiscounted future operating cash flows of
the  related  businesses.  The  amount  of  impairment,  if  any,  is  measured  primarily
based on the deficiency of projected discounted future operating cash flows relative
to  the  value  of  the  assets,  using  a  discount  rate  reflecting  the  Company’s  cost  of 
capital, which currently approximates 10%. There was no impairment of property,
plant and equipment during 2002.

F-8

Intangible Assets
Intangible  assets  are  stated  at  cost  less  accumulated  amortization.  Amortization  is
computed using the straight-line method with periods ranging from 3 to 16 years
for  patents,  trademarks  and  other  intangible  assets.  Subsequent  to  September  28,
2001, goodwill is not subject to amortization.

Intangible assets at the end of the respective years consist of the following:

Goodwill
Patents, trademarks and other

Less accumulated amortization

2002

$ 38,541
4,840
43,381
16,242
$ 27,139

2001

$68,830
4,275
73,105
17,817
$55,288

Impairment of Goodwill and Other Intangibles
Effective September 29, 2001, the Company adopted SFAS 142. In accordance with
the adoption of this new standard, the Company ceased the amortization of good-
will. If SFAS 142 had been in effect for the prior periods presented, the Company’s
income from continuing operations before cumulative effect of change in account-
ing principle would have been $5,950 or $0.73 per diluted share for the year ended
September  28,  2001  and  $10,631  or  $1.31  per  diluted  share  for  the  year  ended
September 29, 2000. 

As  required  under  SFAS  142,  the  Company  has  performed  an  assessment  of  the 
carrying  value  of  goodwill  using  a  number  of  criteria,  including  the  value  of  the
overall enterprise as of September 29, 2001. This assessment resulted in a write off
of  goodwill  totaling  $22,876,  net  of  tax  ($2.71  per  diluted  share)  and  has  been
reflected as a change in accounting principle. The write off is associated with the
Watercraft  ($12,900)  and  Diving  ($10,000)  business  units.  Future  impairment
charges from existing operations or other acquisitions, if any, will be reflected as an
operating expense in the statement of operations.

In  2001,  under  the  guidance  prior  to  the  adoption  of  SFAS  142,  the  Company 
recognized in operating expenses a $2,526 write-down for impaired goodwill related
to the Airguide brand in the Motors business.

Income Taxes
The Company provides for income taxes currently payable, and deferred income taxes
resulting from temporary differences between financial statement and taxable income.

In assessing the realizability of deferred tax assets, the Company considers whether
it is more likely than not that some portion, or all of the deferred tax assets, will not
be  realized. The  ultimate  realization  of  deferred  tax  assets  is  dependent  upon  the
generation of future taxable income during the years in which those temporary dif-
ferences  become  deductible.  The  Company  considers  the  scheduled  reversal  of
deferred tax liabilities, projected future taxable income and tax planning strategies
in making this assessment.

Federal and state income taxes are provided on foreign subsidiary income distributed
to, or taxable in, the U.S. during the year. At September 27, 2002, net undistrib-
uted  earnings  of  foreign  subsidiaries  total  approximately  $91,692. The  Company
considers  these  unremitted  earnings  to  be  permanently  invested  abroad  and  no 
provision for federal or state taxes have been made on these amounts. In the future,
if foreign earnings are returned to the U.S., provision for income taxes will be made.

The Company’s U.S. entities file a consolidated federal income tax return.

Employee Benefits
The Company and certain of its subsidiaries have various retirement and profit sharing
plans. Pension obligations, which are generally based on compensation and years of
service, are funded by payments to pension fund trustees. The Company’s policy is
generally to fund the minimum amount required under the Employee Retirement
Income  Security  Act  of  1974  for  plans  subject  thereto.  Profit  sharing  and  other
retirement costs are funded at least annually.

Foreign Operations and Related Derivative Financial Instruments
Assets and liabilities of foreign operations are translated into U.S. dollars at the rate
of exchange existing at the end of the year. Results of operations are translated at
monthly average exchange rates. Gains and losses resulting from the translation of
foreign  currency  financial  statements  are  classified  as  accumulated  other  compre-
hensive income (loss), a separate component of shareholders’ equity.

The Company operates internationally, which gives rise to exposure to market risk
from  movements  in  foreign  currency  exchange  rates.  To  minimize  the  effect  of 
fluctuating foreign currencies on its income, the Company periodically enters into
foreign currency forward contracts. The Company primarily hedges assets, inventory

F-9

purchases  and  loans  denominated  in  foreign  currencies.  The  Company  does  not
enter  into  foreign  exchange  contracts  for  trading  purposes.  Gains  and  losses  on
unhedged exposures are recorded in operating results.

The contracts are used to hedge known foreign currency transactions on a continuing
basis for periods consistent with the Company’s exposures. Beginning September 30,
2000  upon  the  adoption  of  SFAS  133,  Accounting  for  Derivative  Instruments  and
Hedging Activities, as amended by SFAS 137, Accounting for Derivative Instruments
and Hedging Activities - Deferral of the Effective Date of SFAS Statement No. 133 and
SFAS  138,  Accounting  for  Certain  Derivative  Instruments  and  Certain  Hedging
Activities, the effective portion of the gain or loss on the foreign currency forward
contact is reported as a component of other comprehensive income and reclassified
into  earnings  in  the  same  period  during  which  the  hedged  transaction  affects 
earnings. The remaining gain or loss on the futures contact, if any, is recognized in
current earnings during the period of changes. Adoption of these new accounting
standards resulted in a cumulative after-tax gain of approximately $1.8 million and
an accumulated other comprehensive loss of approximately $3.0 million in the first
quarter of fiscal 2001.

At September 27, 2002, the Company had no foreign currency contracts.

At September 28, 2001, foreign currency contracts with contractual amounts totaling
approximately $6,500 were in place, hedging existing and anticipated transactions.
The  contracts,  which  were  executed  with  major  financial  institutions,  generally
mature within one year with no credit loss anticipated for failure of the counterpar-
ties  to  perform.  At  September  28,  2001,  the  fair  value  of  these  instruments  was
approximately $200 greater than the contractual amount.

Revenue Recognition
Revenue from sales is recognized when all substantial risk of ownership transfers to
the  customer,  which  is  generally  upon  shipment  of  products.  Estimated  costs  of
returns and allowances are accrued when revenue is recognized.

Advertising
The Company expenses substantially all costs related to production of advertising
the first time the advertising takes place. Cooperative promotional arrangements are
accrued in relation to sales.

Advertising  expense  attributable  to  continuing  operations  in  2002,  2001  and 
2000  totaled  $16,340,  $18,282  and  $18,435,  respectively.  Capitalized  costs  at
September 27, 2002 and September 28, 2001 totaled $726 and $1,653, respectively,
and primarily include catalogs and costs of advertising which has not yet run for the
first time.

Shipping and Handling Costs
Shipping  and  handling  expense  attributable  to  continuing  operations  included  in
marketing and selling expense was $12,208, $12,821and $13,007 for 2002, 2001
and 2000, respectively.

Research and Development
Research and development costs are expensed as incurred.

Stock-Based Compensation
The Company accounts for stock options using the intrinsic value based method.
Accordingly,  compensation  cost  is  generally  recognized  only  for  stock  options
granted with an exercise price lower than the market price on the date of grant. The
Company’s practice is to grant options with an exercise price equal to the fair market
value on the date of the grant. The fair value of restricted shares awarded in excess
of the amount paid for such shares is recognized as compensation and is amortized
over  1  to  3  years  from  the  date  of  award,  the  period  after  which  all  restrictions 
generally lapse.

Pending Accounting Changes
In  August  2001,  the  FASB  issued  SFAS  No.  144,  Accounting  for  Impairment  or
Disposal of Long-Lived Assets (SFAS 144). SFAS 144 establishes a single accounting
model for long-lived assets to be disposed of by sale and provides additional imple-
mentation guidance for assets to be held and used and assets to be disposed of other
than by sale. There are not expected to be any financial implications related to the
adoption of SFAS 144, and the guidance will be applied on a prospective basis. The
Company is required to adopt SFAS 144 in the first quarter of fiscal 2003.

In April 2002, the FASB issued SFAS No. 145, Rescission of FASB No. 4, 44 and 64,
Amendment of FASB No. 13, and Technical Corrections (SFAS 145). SFAS 145 clari-
fies, updates and simplifies existing accounting pronouncements related to gains and
losses  on  extinguishments  of  debt  and  lease  modifications,  among  other  items.
There are not expected to be any financial implications related to the adoption of
SFAS 145, and the guidance will be applied on a prospective basis.  The Company
is required to adopt SFAS 145 in the first quarter of fiscal 2003. 

F-10

In June 2002, the FASB issued SFAS No. 146, Accounting for Costs Associated with
Exit or Disposal Activities (SFAS 146). SFAS 146 requires recording costs associated
with exit or disposal activities at their fair values when a liability has been incurred.
Under previous guidance, certain exit costs were accrued upon management’s com-
mitment  to  an  exit  plan,  which  is  generally  before  an  actual  liability  has  been
incurred. The  Company  does  not  anticipate  a  significant  impact  on  its  results  of
operations from adopting this Statement. The Company is required to adopt SFAS
146 for exit or disposal activities that are initiated after December 31, 2002.

Reclassifications
Certain reclassifications have been made to prior years’ amounts to conform with
the current year presentation.

2  STRATEGIC CHARGES
In 2002, 2001 and 2000, the Company recorded strategic charges totaling $1,707,
$1,448 and $2,369, respectively. 

In 2002 strategic charges included moving and other exit costs related to the relo-
cation of manufacturing facilities in the Watercraft business and increased reserves
for doubtful accounts receivable and excess inventory related to the North American
Jack Wolfskin closure. Unexpended funds at year end related to these actions were
approximately $450.

In  2001  strategic  charges  included  severance,  moving  and  other  exit  costs  related
primarily to the closure and relocation of manufacturing facilities in the Watercraft
business. Severance costs included in the strategic charges totaled $660 and approx-
imately  88  employees  were  impacted  by  these  actions. There  are  no  unexpended
funds related to this action as of the end of 2002.

In  2000  strategic  charges  included  severance,  moving  and  other  exit  costs  related
primarily  to  the  closure  and  relocation  of  a  manufacturing  facility  in  the  Motors
business.  Severance  costs  included  in  the  strategic  charges  totaled  $1,469  and
approximately  95  employees  were  impacted  by  these  actions. There  are  no  unex-
pended funds related to this action as of the end of 2002.

3  ACQUISITIONS
During  2001,  the  Company  completed  the  acquisition  of  two  small  businesses
which  manufacture  paddles  and  marine  accessories.  The  initial  purchase  price,
including  direct  expenses,  for  the  acquisitions  was  approximately  $600,  of  which
approximately $420 was recorded as intangible assets.

F-11

During  2000,  the  Company  completed  the  acquisition  of  the  common  stock  of
Pacific Kayak Ltd., a manufacturer of sit-on-top and sea touring kayaks located in
Auckland, New Zealand. The initial purchase price, including direct expenses, for
the acquisition was approximately $962, of which approximately $584 was recorded
as  intangible  assets.  An  additional  payment  of  approximately  $70  was  earned  in
2001 based upon achievement of specified levels of sales of the acquired business.
There are no additional payments available after 2002.

During  1999,  the  Company  completed  the  acquisition  of  the  common  stock  of
Extrasport, Inc., a privately held manufacturer and marketer of personal flotation
devices. The initial purchase price, including direct expenses, for the acquisition was
approximately $3,300, of which approximately $2,500 was recorded as intangible
assets. Additional payments of approximately $150 for 2000, 2001 and 2002 were
earned based on minimum payment amounts in the purchase agreement. There are
no additional payments available after 2002.

In December 1998, the Company completed the acquisition of substantially all of
the assets and the assumption of certain liabilities of True North Paddle & Necky
Kayaks Ltd., a privately held manufacturer and marketer of Necky kayaks, and an
affiliated entity. The initial purchase price, including direct expenses, for the acqui-
sition was approximately $5,700, of which approximately $3,200 was recorded as
intangible assets. Additional payments of approximately $170 and $600 were earned
in 2000 and 1999, respectively. An additional payment in 2003 is dependent upon
the achievement of specified levels of sales and profitability of the acquired business.

All acquisitions were accounted for using the purchase method and, accordingly, the
Consolidated Financial Statements include the results of operations since the respective
dates of acquisition. Additional payments, if required, will increase intangible assets.

4 SALE OF JACK WOLFSKIN BUSINESS
In  September  2002,  the  Company  sold  its  Jack Wolfskin  business. The  sale  price
totaled 60,320 Euros ($59,295 U.S. dollars) after an adjustment based on net working
capital of the business as finally determined. The Company recorded a gain on the
sale  of  $22,351,  after  tax.  In  connection  with  the  sale,  the  Company  will  exit  its
North American Jack Wolfskin operations. The Company recorded strategic charges
amounting to $450 related to exiting these operations.

Long-term debt at the end of the respective years consists of the following:

5 SALE OF FISHING BUSINESS
In March 2000, the Company sold its Fishing business. As a result, operations and
related assets and liabilities of the Fishing group have been classified as discontinued
for all periods presented herein. The sale price totaled $47,279, including $14,056
of accounts receivable retained by the Company and $2,367 of debt assumed by the
buyer. The Company recorded a loss of $24,418, net of tax, related to the sale of the
business, taking into account operating results from the measurement date to the
date of disposal. In addition, the Company recorded an after tax loss from opera-
tions up to the measurement date of $940 in 2000.

2001 senior notes
1998 senior notes
1996 senior notes
Other long-term notes

Fair value adjustment of hedged debt

In March 2002, the Company recognized a gain from discontinued operations of
$495, net of tax, related to the final accounting for the sale of the Fishing business.

Less current maturities

2002

$ 50,000
16,800
17,700
1,988
86,488
1,765
88,253
8,058
$ 80,195

2001

$50,000
18,800
23,700
5,392
97,892
—
97,892
13,342
$84,550

Net sales of the Fishing group were $32,667 for 2000. Interest expense of $90 for
2000 that is directly attributable to the Fishing group is allocated to discontinued
operations.

6  INDEBTEDNESS
Short-term debt at the end of the respective years consists of the following:

Commercial paper and bank loans
Current maturities of long-term debt
Less short-term debt refinanced, 2001 Senior Notes

2002

$

—
8,058
—
$ 8,058

2001

$49,643
13,342
50,000
$12,985

Short-term credit facilities provide for borrowings with interest rates set periodically
by reference to market rates. Commercial paper rates are set by competitive bidding.
The  weighted  average  interest  rate  on  short-term  indebtedness  was  5.8%  at
September 28, 2001. The Company’s primary facility is a $70,000 unsecured revolv-
ing  credit  agreement  expiring  in  2004,  which  includes  a  maximum  amount  of
$30,000  in  support  of  commercial  paper  issuance.  At  September  27,  2002,  the
Company’s market rate was LIBOR plus 150 basis points. The Company has lines
of credit, both foreign and domestic, totaling $80,700, of which $77,000 is avail-
able at September 27, 2002. The Company also utilizes letters of credit for trade
financing purposes. Letters of credit outstanding at September 27, 2002 are $1,909.

In December 2001, the Company issued unsecured senior notes totaling $50,000
with an interest rate of 7.82%. The senior notes have annual principal payments of
$10,000  beginning  December  2004  with  a  final  payment  due  December  2008.
Proceeds  from  the  issuance  of  the  senior  notes  were  used  to  reduce  outstanding
indebtedness under the Company’s primary revolving credit facility. 

In  1998,  the  Company  issued  unsecured  senior  notes  totaling  $25,000  with  an
interest rate of 7.15%. The 1998 senior notes have remaining annual principal pay-
ments of $800 to $7,000 with a final payment due October 2007. 

In  1996,  the  Company  issued  unsecured  senior  notes  totaling  $30,000  with  an
interest rate of 7.77% and $15,000 with an interest rate of 6.98%. The 1996 sen-
ior notes have remaining annual principal payments of $500 to $7,500 with a final
payment due October 2004. 

The Company financed a portion of the initial purchase price for the common stock
of Uwatec AG in 1997 with a note from the sellers. Interest on the deferred amount
is  payable  annually  at  6%.  The  obligation  is  denominated  in  Swiss  francs.  The 
current  outstanding  balance  of  $1,811  is  unsecured,  and  will  be  settled  upon 
expiration of the warranty provisions limitation period negotiated pursuant to the
original purchase contract. 

The Company’s policy is to manage interest cost using a mix of fixed and variable-
rate debt. To manage this risk in a cost efficient manner, the Company enters into
interest rate swaps in which the Company agrees to exchange, at specified intervals,
the difference between fixed and variable interest amounts calculated by reference to

F-12

an agreed upon notional principal amount. The Company formally documents all
relationships  between  hedging  instruments  and  hedged  items,  as  well  as  its  risk-
management objectives and strategies for understanding hedge transactions.

Interest rate swaps that met specific conditions under SFAS No. 133 are accounted
for as fair value hedges. Accordingly, the changes in the fair value of these instru-
ments are immediately recorded in earnings. The mark-to-market values of both the
fair value hedging instruments and the underlying debt obligations are recorded as
equal and offsetting gains and losses in the interest expense component of the state-
ment of operations. The fair value of the Company’s interest rate swap agreements
was approximately $1,765 at September 27, 2002 and included in other assets on
the consolidated balance sheet. All existing fair value hedges are 100% effective. As
a result, there is no impact to earnings due to hedge ineffectiveness.

In  January  2002,  the  Company  entered  into  the  interest  rate  swap  agreements
described below, which effectively convert some of the fixed rate senior notes to vari-
able rate debt.

Hedged Debt

2001 senior notes - 7.82%
1998 senior notes - 7.15%
1996 senior notes - 7.77%
1996 senior notes - 6.98%

Notional Amount
of Swap

Effective
Interest Rate(1)

Fiscal Year
Expiration

Swap
Fair Value

$20,000
9,000
12.300
5,400

4.89%
4.95%
5.99%
5.24%

2006
2006
2005
2005

$1,066
331
269
99
$1,765

(1) Effective rate for the year ended September 27, 2002 of notional amount of senior notes based on 

interest rate swaps entered into in January 2002

Aggregate  scheduled  maturities  of  long-term  debt  in  each  of  the  next  five  years 
ending September 2007 are as follows:

Year
2003
2004
2005
2006
2007
Thereafter

$ 8,058
9,611
15,700
13,500
17,000
22,619  

Interest paid was $6,214, $9,178, and $10,471 for 2002, 2001 and 2000, respectively.

F-13

Based on the borrowing rates currently available to the Company for debt with sim-
ilar terms and average maturities, the fair value of the Company’s long-term debt as
of  September  27,  2002  and  September  28,  2001  is  approximately  $89,900  and
$98,300, respectively. The carrying value of all other financial instruments approx-
imates the fair value.

Certain of the Company’s loan agreements require that Samuel C. Johnson, mem-
bers of his family and related entities (hereinafter the Johnson Family) continue to
own  stock  having  votes  sufficient  to  elect  a  51%  majority  of  the  directors.  At
September 27, 2002, the Johnson Family held approximately 3,286,000 shares or
46% of the Class A common stock, approximately 1,168,000 shares or 96% of the
Class B common stock and approximately 77% of the voting power of both classes
of  common  stock  taken  as  a  whole.  The  agreements  also  contain  restrictive
covenants regarding the Company’s net worth, indebtedness, fixed charge coverage
and  distribution  of  earnings. The  Company  is  in  compliance  with  the  restrictive
covenants of such agreements, as amended from time to time.

7  LEASES AND OTHER COMMITMENTS
The  Company  leases  certain  operating  facilities  and  machinery  and  equipment
under long-term, noncancelable operating leases. Future minimum rental commit-
ments under noncancelable operating leases attributable to having an initial term in
excess of one year at September 27, 2002 are as follows:

Year
2003
2004
2005
2006
2007
Thereafter

$5,390
3,992
3,027
2,587
2,054
6,232  

Future minimum rental commitments to related parties are $623, $623, $456 and
$132 for 2003, 2004, 2005 and 2006, respectively. Rental expense attributable to
continuing  operations  under  all  leases  was  approximately  $6,830,  $6,739  and
$6,727 for 2002, 2001 and 2000, respectively.

The  Company  makes  commitments  in  a  broad  variety  of  areas,  including  capital
expenditures, contracts for services, sponsorship of broadcast media and supply of fin-
ished products and components, all of which are in the ordinary course of business.

8  INCOME TAXES
Income tax expense (benefit) attributable to continuing operations for the respective
years consists of the following:

The  tax  effects  of  temporary  differences  that  give  rise  to  significant  portions  of
deferred tax assets and deferred tax liabilities attributable to continuing operations at
the end of the respective years are presented below:

2002

2001

2000

2002

2001

Current:

Federal
State
Foreign

Deferred

$

204
74
9,732
175
$10,185

$ —
101
5,301
(2,922)
$2,480

$

17
490
6,572
(374)
$ 6,705

The significant components of deferred tax expense (benefit) attributable to contin-
uing operations are as follows:

Deferred tax expense (benefit)

(exclusive of effects of other 
components listed below)

Increase in beginning of the
year balance of the 
valuation allowance for 
deferred tax assets

2002

2001

2000

$ (177)

$ (3,185)

$ (822)

352
175

$

263
$ (2,922)

488
$ (374)

Deferred tax assets:
Inventories
Compensation
Foreign tax credit carryforwards
Goodwill and other intangibles
Net operating loss carryforwards
Other

Total gross deferred tax assets
Less valuation allowance

Deferred tax liabilities:

Foreign statutory reserves
Goodwill and other intangibles

Total deferred tax liabilities
Net deferred tax asset

$ 1,838
4,800
2,240
1,579
19,758
2,869
33,084
8,398
24,686

15
—
15
$ 24,671

$ 2,089
2,978
3,761
—
21,562
5,138
35,528
8,046
27,482

1,867
769
2,636
$24,846

The  net  deferred  tax  asset  is  recorded  as  $5,083  in  current  and  $19,588  in  non-
current  assets  for  2002  and  $5,269  in  current  and  $19,577  in  non-current  assets 
for 2001.

Following  is  the  income  (loss)  from  continuing  operations  before  income  taxes
and before cumulative effect of change in accounting principle for domestic and
foreign operations:

United States
Foreign

2002
$ (1,477)
41,970
$ 40,493

2001
$ (5,719)
11,809
$ 6,090

2000
$ (1,436)
16,516
$15,080

F-14

The significant differences between the statutory federal tax rate and the effective
income tax rates for income from continuing operations are as follows:

Statutory U.S. federal

income tax rate
State income taxes, net of 

federal income tax benefit

Foreign rate differential
Change in beginning of 

year valuation allowance

Foreign operating losses 
Other

2002

2001

2000

34.0%

34.0%

34.0%

—
(8.8)

0.1
0.1
(0.2)
25.2%

0.9
1.3

4.3
—
0.2
40.7%

3.8
1.4

3.0
0.6
1.7
44.5%

At  September  27,  2002,  the  Company  has  $2,240  of  foreign  tax  credit  carryfor-
wards  available  to  be  offset  against  future  U.S.  tax  liability. The  credits  expire  in
2003 through 2008 if not utilized. These carryforwards have been fully reserved for
in the valuation allowance. The balance of the valuation allowance related to state
and foreign net operating loss carryforwards and other tax credits.

At September 27, 2002, the Company has a U.S. federal operating loss carryforward
of  $36,676  which  begin  to  expire  in  2012,  and  various  state  net  operating  loss 
carryforwards.  During  2002,  2001  and  2000,  foreign  net  operating  loss  carry-
forwards were utilized, resulting in a reduction in income tax expense of $27, $32
and  $152,  respectively.  In  addition,  certain  of  the  Company’s  foreign  subsidiaries
have net operating loss carryforwards totaling $1,453. These amounts are available
to offset future taxable income over the next 14 to 20 years and are anticipated to
be utilized during this period.

Taxes paid attributable to continuing operations were $4,663, $4,337, $9,935 for
2002, 2001 and 2000, respectively.

9  EMPLOYEE BENEFITS
Net  periodic  pension  cost  for  noncontributory  defined  benefit  pension  plans
includes the following components.

Service cost
Interest on projected 
benefit obligation
Less return on plan assets
Amortization of unrecognized:

Net loss
Prior service cost
Transition asset
Net amount recognized 

2002
$471

841
652

28
26
(80)
$634

2001
$343

792
631

1
26
(80)
$451

2000
$315

763
592

4
26
(81)
$435

The following provides a reconciliation of the changes in the plans benefit obliga-
tion and fair value of assets for 2002 and 2001 and a statement of the funded status
at the end of each year:

2002

2001

Benefit obligation:

Benefit obligation at beginning of year
Service cost
Interest cost
Actuarial loss
Benefits paid

Benefit obligation at end of year 
Fair value of plan assets:

Fair value of plan assets at beginning of year
Actual return on plan assets
Company contributions
Benefits paid

Fair value of plan assets at end of year 
Funded status:

Funded status of the plan
Unrecognized net loss
Unrecognized prior service cost
Unrecognized transition asset

Net liability recognized 

$11,929
471
841
21
(681)
$12,581

$ 7,684
(298)
332
(681)
$ 7,037

$ (5,544)
2,702
97
(130)
$ (2,875)

$10,332
343
792
1,094
(632)
$11,929

$ 8,620
(582)
278
(632)
$ 7,684

$ (4,245)
2,084
123
(211)
$ (2,249)

F-15

The  following  summarizes  the  components  of  the  net  liability  recognized  in  the 
consolidated balance sheets at the end of the respective years:

11  COMMON STOCK
Common stock at the end of the respective years was as follows: 

Prepaid benefit cost
Accrued benefit liability
Intangible asset
Accumulation of other comprehensive income
Net liability recognized 

2002
$ —
(3,269)
90
304
$(2,875)

2001
$ —
(2,249)
—
—
$(2,249)

Plan assets are invested primarily in stock and bond mutual funds and insurance
contracts.

Actuarial assumptions used to determine the projected benefit obligation are as follows:

Discount rate
Long-term rate of return
Average salary increase rate 

2002
7.25%
8
5

2001
7.25%
8
5

2000

8%
8
5

A majority of the Company’s full-time employees are covered by profit sharing and
defined  contribution  programs.  Participating  entities  determine  profit  sharing 
distributions under various performance and service based formulas.

Expense  attributable  to  continuing  operations  under  the  defined  contribution
programs  was  approximately  $2,300,  $2,200  and  $1,900  for  2002,  2001  and
2000, respectively.

10  PREFERRED STOCK
The Company is authorized to issue 1,000,000 shares of preferred stock in various
classes and series, of which there are none currently issued or outstanding.

Class A, $.05 par value:

Authorized
Outstanding
Class B, $.05 par value:

Authorized
Outstanding

2002

2001

20,000,000
7,112,155

20,000,000
6,946,012

3,000,000
1,222,729

3,000,000
1,222,729 

Holders of Class A common stock are entitled to elect 25% of the members of the
Board of Directors and holders of Class B common stock are entitled to elect the
remaining directors. With respect to matters other than the election of directors or
any matters for which class voting is required by law, holders of Class A common
stock are entitled to one vote per share while holders of Class B common stock are
entitled to ten votes per share. If any dividends (other than dividends paid in shares
of the Company) are paid by the Company on its common stock, a dividend would
be paid on each share of Class A common stock equal to 110% of the amount paid
on each share of Class B common stock. Each share of Class B common stock is 
convertible at any time into one share of Class A common stock. During 2002 and
2001,  no  shares  of  Class  B  common  stock  were  converted  into  Class  A  common
stock. During 2000, 132 shares of Class B common stock were converted into Class
A common stock.

12  STOCK OWNERSHIP PLANS
The  Company’s  current  stock  ownership  plans  provide  for  issuance  of  options  to
acquire  shares  of  Class  A  common  stock  by  key  executives  and  non-employee 
directors. All stock options have been granted at a price not less than fair market
value at the date of grant and become exercisable over periods of one to four years
from  the  date  of  grant.  Stock  options  generally  have  a  term  of  10  years.  Current
plans also allow for issuance of restricted stock or stock appreciation rights in lieu of
options.  Grants  of  restricted  shares  are  not  significant  in  any  year  presented.  No
stock appreciation rights have been granted.

F-16

A summary of stock option activity related to the Company’s plans is as follows:

Outstanding at October 1, 1999
Granted
Cancelled
Outstanding at September 29, 2000
Granted
Cancelled
Outstanding at September 28, 2001
Granted
Exercised
Cancelled
Outstanding at September 27, 2002

Shares
778,837
268,500
(95,107)
952,230
235,000
(100,435)
1,086,795
277,755
(148,952)
(151,579)
1,064,019

Weighted Average
Exercise Price
$14.02
7.58
15.23
12.08
5.50
17.00
10.20
7.64
10.15
13.54
$ 9.06

Shares available for grant to key executives and non-employee directors are 136,602
at September 27, 2002.

The range of options outstanding at September 27, 2002 is as follows:

Price Range
per Share
$ 5.31–11.50
12.94–17.50
18.63–24.38

Number of Options
Outstanding/Exercisable
896,797/451,676
107,222/104,222
60,000/60,000
1,064,019/615,898

Weighted Average
Exercise Price
Outstanding/Exercisable
$ 7.28/$ 7.59
16.59/ 16.64
22.15/ 22.15
$ 9.06/$10.54

Weighted Average
Remaining Contractual
Life (in years)
7.94
4.79
2.04
7.29

The weighted average fair market value of options granted during the year was $2.90
in 2002, $2.18 in 2001, $3.20 in 2000.

Had compensation cost for the Company’s stock options been determined using
the fair value method, the Company’s pro forma operating results would have been
as follows:

Income from continuing operations
before cumulative effect of
change in accounting principle
Diluted earnings per common share 
from continuing operations
before cumulative effect of
change in accounting principle 

2002

2001

2000

$29,858

$3,112

$7,744

$  3.54

$  0.38

$  0.95

For purposes of calculating pro forma operating results, the fair value of each option
grant was estimated using the Black-Scholes option pricing model with an expected
volatility of 35%, a risk free rate equivalent to five year U.S. Treasury securities and
an expected life of five years. The pro forma operating results reflect only options
granted after 1995.

The Company’s employee stock purchase plan provides for the issuance of Class A
common stock at a purchase price of not less than 85% of the fair market value at
the date of grant. During 2002, 2001 and 2000, 10,378, 13,382 and 16,701 shares,
respectively, were issued under this plan. Shares available for purchase by employees
under this plan are 66,414 at September 27, 2002.

F-17

13  RELATED PARTY TRANSACTIONS
Various  transactions  are  conducted  between  the  Company  and  other  organizations
controlled by the Johnson Family. These include consulting services, aviation services,
office  rental,  royalties  and  certain  administrative  activities. Total  net  costs  of  these
transactions are $1,219, $546 and $542 for 2002, 2001 and 2000, respectively. The
majority of the increase in 2002 resulted from a new three year lease agreement with
a Johnson Family controlled entity for the Company’s new headquarters facility.

On November 30, 2001, the Company entered into a sale/leaseback transaction for
its prior headquarters facility with a related party. The Company sold the facility for
$4,982 in cash and related furniture and fixtures for $200 in cash and entered into a
month-to-month lease agreement with the related party, which terminated May 31,
2002.  The  Company  and  the  related  party  engaged  an  independent  appraiser  to
determine the sale price of the facility. The gain of $1,302, net of income tax of $675,
was recorded as an additional contribution to equity. The gain on the sale could not
be recognized in the statement of operations due to the related party nature of the
transaction.

14  SEGMENTS OF BUSINESS
The  Company  conducts  its  worldwide  operations  through  separate  global  business
units, each of which represent major product lines. Operations are conducted in the
U.S. and various foreign countries, primarily in Europe, Canada and the Pacific Basin.

Net  sales  and  operating  profit  include  both  sales  to  customers,  as  reported  in  the
Company’s consolidated statements of operations, and interunit transfers, which are
priced to recover cost plus an appropriate profit margin. Identifiable assets represent
assets that are used in the Company’s operations in each business unit at the end of
the  years  presented.  There  were  no  concentrations  in  revenue  from  a  particular 
customer, product or geographic area in each of the years presented.

A  summary  of  the  Company’s  continuing  operations  by  business  segment  is 
presented below:

2002

2001

2000

Net sales:

Outdoor equipment:

Unaffiliated customers
Interunit transfers

$106,318
141

$114,875
89

$104,052
67

Watercraft:

Unaffiliated customers
Interunit transfers

Diving:

Unaffiliated customers
Interunit transfers

Motors:

Unaffiliated customers
Interunit transfers

Other
Eliminations

Operating profit (loss):

Outdoor equipment
Watercraft
Diving
Motors
Other

Identifiable assets:

Outdoor equipment
Watercraft
Diving
Motors
Other

82,865
534

72,565
25

80,577
761
207
(1,461)
$342,532

$ 11,882
1,162
10,502
8,248
(12,043)
$ 19,751

$ 23,114
54,480
78,403
21,423
93,865
$271,285

85,841
343

80,426
62

64,446
539
49
(1,033)
$345,637

$ 12,015
1,293
11,638
231
(9,459)
$ 15,718

$ 49,027
65,147
85,393
22,819
22,527
$244,913

90,178
397

82,840
5

76,680
1,363
1,139
(1,832)
$354,889

$ 8,182
10,327
10,832
3,936
(8,558)
$ 24,719

F-18

A  summary  of  the  Company’s  continuing  operations  by  geographic  area  is 
presented below:

15 VALUATION AND QUALIFYING ACCOUNTS
The following summarizes changes to valuation and qualifying accounts:

2002

2001

2000

Net sales:

United States:

Unaffiliated customers
Interarea transfers

$232,383
5,947

Europe:

Unaffiliated customers
Interarea transfers

Other
Interarea transfers
Eliminations

Identifiable assets:
United States
Europe
Other

83,696
7,993
26,453
4,032
(17,972)
$342,532

$114,198
136,007
21,080
$271,285

$228,491
5,828

89,995
7,267
27,151
7,170
(20,265)
$345,637

$133,659
94,490
16,764
$244,913

$239,079
6,540

88,567
7,800
27,243
7,863
(22,203)
$354,889

Additions
Balance at Charged to
Costs and
Beginning
Expenses
of Year

Reserves of
Businesses
Acquired
or Sold

Less
Deductions

Balance
at End
of Year

Year ended 

September 27, 2002:
Allowance for 

doubtful accounts

$3,739

$1,937

$  (438)

$1,210 $4,028

Reserves for 

inventory valuation 

3,404

1,798

(848)

2,171

2,183

Year ended 

September 28, 2001:
Allowance for 

doubtful accounts

3,895

2,460

Reserves for 

inventory valuation 

2,949

1,529

Year ended 

September 29, 2000:
Allowance for 

doubtful accounts

3,236

1,812

Reserves for 

inventory valuation 

4,911

853

—

—

—

—

2,616

3,739

1,074

3,404

1,153

3,895

2,815

2,949

Deductions include the net impact of foreign currency fluctuations on the respective
accounts.

F-19

17  LITIGATION
The  Company  is  subject  to  various  legal  actions  and  proceedings  in  the  normal
course of business, including those related to environmental matters. The Company
is insured against loss for certain of these matters. Although litigation is subject to
many uncertainties and the ultimate exposure with respect to these matters cannot
be  ascertained,  management  does  not  believe  the  final  outcome  of  any  pending 
litigation  will  have  a  material  adverse  effect  on  the  financial  condition,  results  of
operations, liquidity or cash flows of the Company.

16  EARNINGS PER SHARE
Basic earnings per share exclude any dilutive effects of options, warrants and con-
vertible securities. Diluted earnings per share are similar to the previously reported
fully diluted earnings per share.

The following sets forth the computation of basic and diluted earnings per common
share:

Income from continuing operations 

before cumulative effect of change
in accounting principle for basic
and diluted earnings per share

Weighted average shares outstanding
Less nonvested restricted stock
Basic average common shares
Dilutive stock options and restricted stock
Diluted average common shares
Basic earnings per common share from
continuing operations before
cumulative effect of change in
accounting principle

Diluted earnings per common share from
continuing operations before
cumulative effect of change in
accounting principle

2002

2001

2000

$30,308
8,224,655
10,194
8,214,461
215,308
8,429,769

$3,610
8,161,624
15,162
8,146,462
23,277
8,169,739

$8,375
8,139,340
17,265
8,122,075
8,208
8,130,283

$3.69

$0.44

$1.03

$3.59

$0.44

$1.03

Stock options that could potentially dilute basic earnings per share in the future that
were  not  included  in  the  fully  diluted  computation  for  2002  because  they  would
have been antidilutive were 186,222.

F-20

18  QUARTERLY FINANCIAL SUMMARY (unaudited)
The following summarizes quarterly operating results:

Net Sales
Gross profit
Operating profit loss
Income (loss) from continuing operations

before cumulative effect of change
in accounting principle

Gain on disposal of discontinued operations,

net of tax

Income (loss) from cumulative effect of 
change in accounting  principle, 
net of tax
Net income (loss)

Basic earnings (loss) per common share:

Continuing operations
Discontinued operations
Cumulative effect of change in 

accounting principle, net of tax

Net income (loss)
Diluted earnings (loss) per common share:

Continuing operations
Discontinued operations
Cumulative effect of change in 

accounting principle, net of tax

Net income (loss)

2002
$ 59,738
25,290
991

First Quarter

2001
$58,750
23,806
(3,569)

Second Quarter

2002
$ 97,718
40,741
8,258

2001
$ 98,719
39,829
6,595

2002
$ 116,699
49,3282
12,974

Third Quarter

2001
$113,927
47,064
13,000

Fourth Quarter

2002
$ 68,377
25,641
(2,472)

2001
$74,241
28,082
(308)

(396)

(3,229)

3,889

2,203

6,433

6,283

20,382

(1,647)

—

—

495

—

—

—

—

—

(22,876)
$ (23,272)

1,755
$ (1,474)

—
$ 4,384

—
$ 2,203

$

$

$

$

(0.05)
—

(2.80)
(2.85)

(0.05)
—

(2.80)
(2.85)

$ (0.40)
—

0.22
$ (0.18)

$ (0.40)
—

0.22
$ (0.18)

$

$

$

$

0.48
0.06

—
0.54

0.46
0.06

—
0.52

$

$

$

$

0.27
—

—
0.27

0.27
—

—
0.27

—
6,433

0.78
—

—
0.78

0.75
—

—
0.75

$

$

$

$

$

$

$

$

$

$

—
6,283

—
$ 20,382

—
$ (1,647)

0.77
—

—
0.77

0.77
—

—
0.77

$

$

$

$

2.45
—

—
2.45

2.38
—

—
2.38

$ (0.20)
—

—
$ (0.20)

$ (0.20)
—

—
$ (0.20)

F-21

B o a r d   o f   D i r e c t o r s

SAMUEL C. JOHNSON, 74

HELEN P. JOHNSON-LEIPOLD, 45

GREGORY E. LAWTON, 51

Director since 1970.

Chairman Emeritus of 

S.C. Johnson & Son, Inc.

Chairman, Johnson International.

Also Director of H. J. Heinz Company.

Chairman and Chief Executive Officer.

Director since 1997.

Director since 1994.

President and Chief Executive Officer 

and Director of JohnsonDiversy, Inc.

Also Director of General Cable Corporation 

and Superior Metal Products, Inc.

TERRY E. LONDON, 53

Director since 1999.

THOMAS F. PYLE, JR., 61

Vice Chairman of the Board.

JOHN M. FAHEY, JR., 50

Director since 2001.

President of London Partners LLC.

Director since 1987.

President and Chief Executive Officer 

Chairman, The Pyle Group.

and Chairman of the Executive Committee of the 

Also Director of Sub Zero Corporation.

Board of Trustees of the National Geographic Society. 

Also Director of Jason Foundation for Education.

Shareholders' Information

CORPORATE HEADQUARTERS
Johnson Outdoors Inc.
555 Main Street
Racine, Wisconsin 53403 USA
Phone: (262) 631-6600
Fax: (262) 631-6601

INTERNET ADDRESSES (www.)
JohnsonOutdoors.com
camptrails.com (CampTrails)
carlislepaddles.com (Carlisle Paddles)
dimensionkayak.com (Dimension)
escapesail.com (Escape Sailboats)
eurekatent.com (main Eureka! page)
extrasport.com (Extrasport)
llboats.com (Leisure Life)
minnkotamotors.com (Minn Kota Motors)
necky.com (Necky kayaks)
oceankayak.com (Ocean Kayak)
oldtowncanoe.com (Old Town)
otsport.com (OT Sport)
scubapro.com (Scubapro)
silvacompass.com (Silva)
uwatec.com (Uwatec)
waterquestboats.com (Waterquest)

COMMON STOCK
Johnson Outdoors Inc. Class A Common Stock 
is traded on The Nasdaq Stock Market® under
the symbol: JOUT.

ANNUAL MEETING
The Annual Meeting of Shareholders will convene
at 10:00 a.m. (CST) on February 19, 2003, at
the Company's Headquarters, 555 Main Street,
Racine, Wisconsin.

TRANSFER AGENT AND REGISTRAR
LaSalle Bank
135 South LaSalle Street
Chicago, Illinois 60603
Phone: (312) 904-2450
Fax: (312) 904-2236

SHAREHOLDER INQUIRIES
Communication concerning the transfer of
shares, lost certificates or changes of address
should be directed to the Transfer Agent.

Executive Officers

HELEN P. JOHNSON-LEIPOLD, 45

Chairman and Chief Executive Officer

JERRY PERKINS, 47

Chief Operating Officer

PAUL A. LEHMANN, 49

Vice President and Chief Financial Officer

MAMDOUH ASHOUR, 64

Group Vice President and President – 

Worldwide Diving

J o h n s o n   O u t d o o r s   I n c .  

5 5 5   M a i n   S t r e e t

R a c i n e ,   W i s c o n s i n

5 3 4 0 3 -1015   U S A

( 2 6 2 )   6 31 - 6 6 0 0