Jones Soda Annual Report 2005

← All annual reports

FY2005 Annual Report · Jones Soda

Loading PDF…

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-KSB

⌧ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2005

(cid:133)

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number 000-28820

JONES SODA CO.

(Exact name of small business issuer as specified in its charter)

Washington
(State or other jurisdiction of
incorporation or organization)

91-1696175
(I.R.S. Employer
Identification No.)

234 Ninth Avenue North
Seattle, WA 98109
(Address of principal executive offices)

(206) 624-3357
(Issuer’s telephone number)

Securities registered under Section 12(b) of the Exchange Act: (none)

Securities registered under Section 12(g) of the Exchange Act: Common Stock, no par value per share

Check whether the issuer is not required to file reports pursuant to Section 13 or 15(d) of the Exchange Act. (cid:133)

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such

shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days. Yes ⌧ No (cid:133)

Check if no disclosure of delinquent filers in response to Item 405 of Regulation S-B is contained in this form, and no disclosure will be contained, to

the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-KSB or any
amendment to this Form 10-KSB. (cid:133)

Check whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:133) No ⌧

Issuer’s revenues for its most recent fiscal year: $33,511,053

As of March 24, 2006, there were 22,117,721 shares of the Company’s common stock issued and outstanding, and the aggregate market value of

such common stock held by non-affiliates was approximately $167,527,891, based on the average of the bid ($8.22) and ask ($8.30) prices of such stock on
that date of $8.26.

Documents Incorporated By Reference: The information required by Part III of this Report, to the extent not set forth herein, is incorporated in
this Report by reference to the Company’s definitive proxy statement relating to its 2006 annual meeting of shareholders, to be held on May 18, 2006. The
definitive proxy statement will be filed with the Securities and Exchange Commission within 120 days after the end of the 2005 fiscal year.

Transitional Small Business Disclosure Format (Check one): Yes (cid:133) No ⌧

JONES SODA CO.

FORM 10-KSB ANNUAL REPORT

Table of Contents

PART I

Item 1. Our Business .....................................................................................................................................
Item 2. Property .............................................................................................................................................
Item 3. Legal Proceedings .............................................................................................................................
Item 4. Submission of Matters to a Vote of Shareholders .............................................................................

PART II

Item 5. Market for Common Stock, Related Shareholder Matters and Small Business Issuer Purchasers of Equity

Securities ......................................................................................................................................
Item 6. Management’s Discussion and Analysis of Financial Condition and Results of Operations ............
Item 7. Financial Statements..........................................................................................................................
Item 8. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure............
Item 8A.Controls and Procedures....................................................................................................................
Item 8B. Other Information..............................................................................................................................

PART III

Item 9. Directors, Executive Officers and Control Persons; Compliance with Section 16(a) of the Exchange Act
Item 10. Executive Compensation ...................................................................................................................
Item 11. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Item 12. Certain Relationships and Related Transactions ...............................................................................
Item 13. Exhibits .............................................................................................................................................
Item 14. Principal Accountant Fees and Services............................................................................................
SIGNATURES ................................................................................................................................................

Page

1
18
19
19

20
21
27
27
27
28

29
29
29
30
30
31
32

Items 9 through 12 and Item 14 of Part III are incorporated by reference from the definitive proxy statement for our
2006 annual meeting of shareholders, to be held on May 18, 2006, which will be filed with the Securities and Exchange
Commission within 120 days after the close of the 2005 fiscal year.

EXPLANATORY NOTE

Unless otherwise indicated or the context otherwise requires, all references in this Annual Report on Form 10-KSB to
“we,” “us,” “our,” and the “Company” are to Jones Soda Co., a Washington corporation, and our wholly owned subsidiaries
Jones Soda Co. (USA) Inc., Jones Soda (Canada) Inc., myJones.com Inc. and Whoopass USA Inc.

In addition, unless otherwise indicated or the context otherwise requires, all references in this Annual Report to “Jones

oda” refers to our premium soda sold under the trademarked brand name “Jones Soda Co.”

CAUTIONARY NOTICE REGARDING FORWARD LOOKING STATEMENTS

We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995.
This Annual Report on Form 10-KSB contains a number of forward-looking statements that reflect management’s current
views and expectations with respect to our business, strategies, products, future results and events and financial performance.
All statements other than statements of historical fact, including future results of operations or financial position, made in this
Annual Report on Form 10-KSB are forward looking. In particular, the words “believe,” “expect,” “intend,” “anticipate,”
“estimate,” “may,” “will,” variations of such words, and similar expressions identify forward-looking statements, but are not
the exclusive means of identifying such statements and their absence does not mean that the statement is not forward-looking.
These forward-looking statements are subject to certain risks and uncertainties, including those discussed below. Our actual
results, performance or achievements could differ materially from our historical results as well as from those expressed in,
anticipated or implied by these forward-looking statements. We do not undertake any obligation to revise these forward-
looking statements to reflect any future events or circumstances.

For a discussion of some of the factors that may affect our business, results and prospects, see “ITEM 1.—OUR
BUSINESS—Risk Factors.” Readers are urged to carefully review and consider the various disclosures made by us in this
Report and in our other reports previously filed with the Securities and Exchange Commission, including our periodic reports
on Forms 10-QSB and 8-K, and those described from time to time in our press releases and other communications, which
attempt to advise interested parties of the risks and factors that may affect our business, prospects and results of operations.

ITEM 1.

OUR BUSINESS.

Overview

PART I

We develop, produce, market and distribute “alternative” or “New Age” beverages. We currently produce, market and

distribute five unique beverage brands:

• Jones Soda Co.®, a “premium” soda;

• Jones Organics™, a ready-to-drink organic tea;

• Jones Energy™, a citrus energy drink;

• WhoopAss™, a citrus energy drink; and

• Jones Naturals™, a non-carbonated juice & tea.

Our business strategy is to increase sales by expanding distribution of our internally developed brands in new and
existing markets, stimulating consumer trial of our products and increasing consumer awareness of, and brand loyalty to, our
nique brands and products. Key elements of our business strategy include:
u

• creating strong distributor relationships and key accounts;

• stimulating strong consumer demand for our existing brands and products with primary emphasis in the United

States and Canada;

• developing unique alternative beverage brands and products; and

•

licensing our brand equity for the creation of other beverage or non-beverage products.

We currently sell and distribute our products throughout the United States and Canada through our network of
independent distributors (DSD) and our national retail accounts (DTR), as well as through licensing and distribution
rrangements.
a

With respect to our distributors (DSD) we have focused our sales and marketing resources on the expansion and

penetration of our products through our independent distributor network in our core markets consisting of the Northwest,
Southwest and Midwest U.S., and Western Canada. In 2005, we continued to focus on growing our distribution network in
our four core markets as well as targeted expansion into our less penetrated markets consisting of the Northeast and Southeast
U.S., and Eastern Canada.

We launched our “direct to retail” business strategy in 2003 as a complementary channel of distribution to our DSD

channel, targeting large national retail accounts. Through these programs, we negotiate directly with large national retailers,
primarily premier food-service based businesses, to carry our products, serviced through the retailer’s appointed distribution
system. During 2003, we entered into distribution arrangements with Barnes & Noble, Panera Bread Company and Cost Plus
World Markets to carry certain of our products in their stores nationwide in the United States. In addition, in March 2004 we
entered into a distribution arrangement with Starbucks Coffee Company for two flavors of our Jones Soda product in all of its
stores in the United States. This distribution arrangement with Starbucks in the United States was in addition to our existing
arrangement for their stores in Canada that had been in place since 1999. In addition, in October 2004, in connection with our
licensing arrangement with Target Corporation for our Jones Soda 12-ounce cans, we began selling Jones Soda (in 12-ounce
bottles) and Jones Energy (in our 8.4 ounce four-pack format) to Target for distribution through their stores in the United
States.

Beginning in 2004, we launched our licensing business strategy as a method to extend our brand into non-alternative

beverage products and non-beverage products. In July 2004, we entered into a two-year licensing and distribution agreement
with Target Corporation which provides Target with exclusive rights in the United States to market and sell 12-ounce cans of
Jones Soda. We launched our 12-ounce cans in a fridge pack format into Target Corporation in October 2004 and with this
product we now compete in the highly competitive carbonated soft drink (“CSD”) industry. In September 2004, we entered
into an agreement with Lime-Lite Marketing Corporation to manufacture and distribute Jones Soda lip balms. In March 2005,
we also announced a licensing and distribution agreement with The Kroger Corporation, providing Kroger exclusive rights to
manufacture and distribute Jones Soda Frozen Soda Pops™ through all Kroger and Kroger-affiliated grocery stores in the
United States. In September 2005, we entered into a licensing agreement with Big Sky Brands, Inc. to manufacture and

distribute Jones Soda Flavor Booster hard candy. With these licensing agreements, we believe that we are able to partner with
companies that are able to manufacture Jones related products and extend our Jones brand into select products that we feel
enhance our brand image.

Our company is a Washington corporation and our principal place of business is located at 234 Ninth Avenue North,

Seattle, Washington 98109. Our telephone number is (206) 624-3357.

he New Age or Alternative Beverage Industry

Jones Soda, Jones Organics, Jones Energy, WhoopAss and Jones Naturals, which are classified as New Age or
alternative beverages, as well as other unique brands and products that we may develop in the future, compete with beverage
products of all types, including soft drinks, fruit juices and drinks and bottled water.

According to Beverage Marketing Corporation, the New Age or alternative beverage markets was approximately $16.9

illion in total sales in 2005.

New Age or alternative beverages are distinguishable from mainstream carbonated soft drinks in that they tend to
contain less sugar, less carbonation, and natural ingredients. As a general rule, three criteria have been established for such a
classification: (1) relatively new introduction to the market-place; (2) a perception by consumers that consumption is
healthful compared to mainstream carbonated soft drinks; and (3) the use of natural ingredients and flavors in the products.
According to Beverage Marketing Corporation (www.beverageworld.com), for 2005, the New Age or alternative beverage
category consisted of the following segments: energy drinks; premium soda; ready-to-drink (RTD) coffee; RTD tea; RTD tea
(nutrient-enhanced); shelf-stable dairy (regular/diet); shelf-stable dairy (nutrient-enhanced); single-serve-fruit beverages
(regular/diet); single-serve-fruit beverages (nutrient enhanced); smoothies; sparkling water; sports drinks; vegetable/fruit
ju

ice blends; and other New Age beverages.

he Carbonated Soft Drink (CSD) Industry

In October 2004, we entered the mainstream of the carbonated soft drink industry with the launch of our Jones Soda

product in the 12-ounce can format. Currently, these 12-ounce cans of Jones Soda are sold under our two-year exclusive
marketing and distribution agreement with Target Corporation.

The CSD industry includes all soda products that are sold primarily in 12-ounce cans and generally compete on price.
According to Beverage Marketing Corporation, the carbonated soft drink category for the year ending 2005 was estimated at
approximately $65.9 billion in total sales. Following many years of growth, in 1999, the CSD category began to experience
six straight years of sub-1% growth and showed per capita consumption declines. However, the CSD category remains
significant in size, in terms of both volume and sales, and its market share is far larger than any other beverage category. The
primary companies participating in this category include Coca Cola, Pepsi, Dr. Pepper/Seven Up, Cott Corporation and
National Beverage.

Business Strategy

We believe that Jones Soda is a leading brand in the premium soda segment of the New Age beverage category, and we

cently entered the broader, more competitive carbonated soft drink industry with the introduction of our 12-ounce cans.

In late 1995, we launched Jones Soda, our premium soda product under our trademarked brand. By launching Jones

Soda, we believed we were creating a new category in the New Age beverage market and that we were offering distributors
something new to sell. In its January 1998 issue, Beverage Aisle magazine changed the name of the “all-natural soda”
segment to the “premium soda” segment and cited Jones Soda as an example of a beverage in this category. Thus, we believe
that the Jones Soda brand and product line helped to create a new segment in the New Age or alternative beverage industry.
In developing the Jones Soda brand, we have marketed our products with a distinct fashion component consisting of black
and white photos on our labels, which is representative of current overall fashion trends. See “Products—Jones Soda.”

Utilizing creative but relatively low cost marketing and brand promotion techniques, we have focused on building a

strong distributor network and presence with national retail accounts for our lead brand, Jones Soda. We believe that our past
experience as a distributor of licensed and non-licensed New Age beverage brands has given, and will continue to give, our
company credibility in connection with our efforts to build a quality network of independent distributors. Sales of our
products through our distributor network, and the uniqueness and strength of our brand, provided us with opportunities to
implement and grow our DTR strategy through national retail accounts. These national accounts have further increased the
public awareness of and strength of our brand and have provided us with other cross-selling opportunities through our
licensing business strategy.

Our business strategy is to attempt to increase sales by expanding product distribution in new and existing markets

(primarily within North America), stimulating consumer trial of our products and creating and increasing consumer
awareness of and brand loyalty to our unique brands and products. We focus our resources on four core markets, namely the
Midwest, Northwest and Southwest U.S., and Western Canada. In 2005, through our independent distributor network, we
continued to focus on these four core markets, as well as targeted expansion into our less penetrated markets consisting of the
Northeast and Southeast U.S., and Eastern Canada.

During 2005 and 2004, we grew our “direct to retail” distribution strategy to large national retail accounts, currently

consisting of Target Corporation, Starbucks Coffee Company, Panera Bread Company, Barnes & Noble and Cost Plus World
Markets. During 2006, we intend to continue servicing and expanding our “direct to retail” channel to national retail
ccounts.
a

In 2004, we also launched our licensing business strategy as a method to extend our brand into non-alternative
beverage products and non-beverage products. In July 2004, we entered into a licensing agreement with Target Corporation
to market and sell Jones Soda in a 12-ounce can format and we now compete directly in the carbonated soft drink industry. In
September 2004, we entered into an agreement with Lime-Lite Marketing Corporation to manufacture and distribute Jones
Soda lip balms, and in March 2005, we signed a licensing agreement with The Kroger Corporation to manufacture and
distribute Jones Soda Frozen Soda Pops. In September 2005, we entered into a licensing agreement with Big Sky Brands, Inc.
to manufacture and distribute Jones Soda Flavor Booster hard candy.

Jones Soda understands the importance of creating new beverage items that meet the ever changing consumer taste

profile. Our strategy is to be focused on innovating new products that will be accepted by the retailers, distributors and
consumers. We believe this is accomplished by keeping open dialog with our retail and distributor partners to ensure we are
urrent with the consumer trends in the beverage industry.
c

Key elements of our business strategy include the following:

Building our Brand

We believe the market for alternative beverages is dependent to a large extent on image as well as taste, and that this
market is driven by trendy, young consumers between the ages of 12 and 34. Accordingly, our strategy is to develop unique
brand names, slogans and trade dress. In addition to unique labeling on our products, we provide each of our distributors with
point-of-sale promotional materials and branded apparel items. We promote interaction with our customers through the use of
these point-of-sale items, such as posters, stickers, table cards, shelf danglers, post cards, hats, pins, T-shirts, and our
proprietary lighted display box. In addition, through the labels on our bottles, we invite consumers to access our website and
to send in photographs to be featured on the Jones Soda and Jones Naturals labels. We believe that our labeling, marketing
and promotional materials are important elements to creating and increasing distributor, retailer and consumer awareness of
our brands and products.

Independent Distributor Network (“DSD”)

We distribute our products through a network of independent distributors in the United States and Canada. We have

also obtained listings for selected skus of our Jones Soda, Jones Organics, Jones Energy, Whoopass and Jones Naturals
brands with certain key retail grocery accounts, including QFC, Meijer, Allsups, Kroger, Albertsons, Safeway and Speedway
Super America, which are serviced through our independent distributor network. We have pursued this strategy both in an
effort to increase sales and to encourage distributors to distribute our brands and products to our key accounts and other
ccounts of our distributors.
a

We usually grant independent distributors the right to distribute finished cases of one or more of our brands in a
particular region, province, state or local territory, subject to our overall management directives. We select distributors who
we believe will have the ability to get our unique brands and products on the “street level” retail shelves in convenience
stores, delicatessens, sandwich shops and selected supermarkets. Ultimately, we have chosen, and will continue to choose,
our distributors based upon their perceived ability to build our brand franchise. We currently maintain a network of
approximately 188 distributors in 44 states in the United States and 9 provinces in Canada.

We have additionally pursued distribution to “alternative” or “non-traditional” beverage retailers. We have entered into
agreements with approximately 750 independent non-traditional beverage retailers, including music stores, skateboard shops,
comic book stores and clothing stores in major markets across North America, primarily in the western markets of the United
States and Canada, pursuant to which generally these retailers agree to exclusively carry our beverage products. We intend to
selectively pursue distribution to these national and independent non-traditional beverage accounts as part of our distribution

and marketing strategy. Also, in April 2004, we entered into an agreement with Zumiez Corporation, an alternative
ate/snow-wear clothing store chain, to sell our product in all 140 Zumiez’s retail stores in the United States.
sk

“Direct to Retail” National Accounts (“DTR”)

Beginning in 2003, we launched our “direct to retail” business strategy as a complementary channel of distribution,

targeting large national retail accounts. Through these programs, we negotiate directly with large national retailers, primarily
premier food-service based businesses, to carry our products, serviced by the retailer’s appointed distribution system. We
currently have distribution arrangements with five national retail accounts, consisting of the following:

• Target Corporation—launched in October 2004, currently for 5 flavors of Jones Soda (in addition to the 12-ounce

can fridge pack described below) and 3 flavors of our Jones Energy (8.4 ounce four-pack format) in all Target stores
in the United States;

• Starbucks Coffee Company—launched in March 2004, originally for 2 flavors of Jones Soda, and recently increased
to 3 flavors in 2006, in all Starbucks stores in the United States (which is in addition to our DSD arrangement for
Starbucks stores in Canada that has been in place since 1999);

• Panera Bread Company—launched in June 2003, currently for 6 flavors of Jones Soda and 3 flavors of Jones

Naturals in all Panera bakery cafés in the United States;

• Barnes & Noble—launched in February 2003, currently for 5 flavors of Jones Naturals in all Barnes & Noble café

stores in the United States; and

• Cost Plus World Markets—launched in November 2003, currently for 6 flavors of Jones Soda in all Cost Plus stores

in the United States.

Licensing Arrangements

Beginning in 2004, we launched our licensing business strategy as a method to extend our brand into non-alternative

beverage products and non-beverage products. In July 2004, we entered into a two-year licensing and distribution agreement
with Target Corporation which provides Target with exclusive rights in the United States to market and sell 12-ounce cans of
Jones Soda. Under this arrangement, our 12-ounce can products are produced by a third-party manufacturer selected by us
and approved by Target. We launched our 12-ounce cans in a fridge pack format into Target Corporation in October 2004
and with this product we now compete in the highly competitive carbonated soft drink (“CSD”) industry. In September 2004,
we entered into an agreement with Lime-Lite Marketing Corporation to manufacture and distribute Jones Soda lip balms. In
March 2005, we also announced a licensing and distribution agreement with The Kroger Corporation, providing Kroger
exclusive rights to manufacture and distribute Jones Soda Frozen Soda Pops through all Kroger and Kroger-affiliated grocery
stores in the United States. In September 2005, we entered into a licensing agreement with Big Sky Brands, Inc. to
manufacture and distribute Jones Soda Flavor Booster hard candy. With these licensing agreements, we believe that we are
able to partner with companies that are able to manufacture Jones related products and extend our Jones brand into select
products that we feel enhance our brand image.

In-House Brand and Product Development

We have developed and intend to continue to develop our brands and products in-house. We used a similar process
initially to create the Jones Soda brand, and we intend to continue utilizing this process in connection with the creation of our
future brands. This process primarily consists of the following steps:

Market Evaluation. We perform a complete review of the beverage industry in general, including a review of

existing beverage categories and segments, and the product life cycle stages of such categories and segments. We
evaluate the strengths and weaknesses of certain categories and segments of the beverage industry with a view to
pinpointing potential opportunities.

Distributor Evaluation. We prepare a thorough analysis of existing and potential distribution channels, whether
DSD or DTR. This analysis addresses, among other things, which companies will distribute particular beverage brands
and products, where such companies may distribute such brands and products, and what will motivate these distributors
to distribute such brands and products.

Production Evaluation. We review all aspects of production in the beverage industry, including current
contract packing capacity, strategic production locations, and quality control, and prepare a cost analysis of the various
considerations that will be critical to producing our unique brands and products.

Image And Design. In light of our market, distributor and production evaluations, we create and develop the
concept for a beverage brand or product extension. Although we control all aspects of the creation of each brand or
product extension, we contract with outside creative artists to help design our brand labels and imagery. Our technical
services department then works with various flavor concentrate houses to test, choose and develop product flavors for
the brand.

Due to the limited life cycle of beverages in the New Age or alternative category, we believe that the ongoing process

of creating new brands, products and product extensions will be an important factor in our long-term success.

roducts

We currently produce, market and distribute five unique beverage brands: Jones Soda, Jones Organics, Jones Energy,

WhoopAss and Jones Naturals.

Jones Soda

We believe that our trademarked Jones Soda brand and product line is a leader in the Premium Soda segment of the

New Age beverage category. We originally launched Jones Soda in November 1995. The Jones Soda product line currently
consists of 12 flavors.

In 2003, we launched a sugar-free version of our Jones Soda line. These sugar-free sodas are sweetened with Splenda®
and have zero calories and zero carbohydrates. We believe that the launch of our sugar-free Jones Soda provides a healthier
alternative to our regular Jones Soda line and is an important product extension, especially in light of the recent concern and
media coverage regarding obesity in young people. We currently have 5 flavors of sugar-free Jones Soda.

In March 2004, we launched our Watermelon Soda, which was the first mid-calorie premium soda on the market, with

50% less sugar, carbohydrates and calories then regular premium sodas and soft drinks. Our mid-calorie sodas contain 90
calories and 21 grams of sugar per 12-ounce serving. We currently have four mid-calorie flavors of Jones Soda:

Our strategy is to introduce new flavors each year and selectively retire flavors. In general, our target is to have at least

2 active flavors of our regular Jones Soda product, and at least 4 flavors of our sugar free sodas.

Each of the current Jones Soda products is made from natural and/or artificial flavors. Some flavors distributed in the
U.S. market may contain caffeine (whereas in Canada only Vanilla Cola and Root Beer contain caffeine). Each flavor has a
different color profile that we believe is readily distinguishable on a retail shelf. All Jones Soda beverage products come in
12-ounce (355 ml) clear long-neck bottles with primarily black and white photos on our labels displaying a variety of urban
images. We also encourage consumers of Jones Soda, through the labels on our bottles, to send in photographs that may
potentially be used on one of the Jones Soda labels.

In October 2004, we launched Jones Soda in a 12-ounce can fridge pack through a two year exclusive agreement with

Target Corporation. The packaging of Jones Soda includes brightly colored cans in the color of the soda, with black and
white photos (seven in total) on the fridge pack container. Jones Soda flavors are currently available in the 12-ounce can
fridge pack format throughout all Target locations.

Jones Organics

In April 2005, we launched Jones Organics, a ready-to-drink organic tea, with 60 calories per serving, sweetened with

organic cane sugar. Jones Organics comes in 14-ounce proprietary clear glass bottles with a design of the fruit on the front
label, but does not contain the usual black and white photograph labels used on Jones Soda and Jones Naturals product
l bels. The Jones Organics line currently consists of 6 flavors.
a

Jones Energy

In November 2001, we launched Jones Energy. Jones Energy is a citrus energy drink in an 8.4 ounce (250 ml) slim can
containing vitamin B6, riboflavin, niacin, thiamin, caffeine and coQ-10. In March 2003, we launched Jones Energy in a new
16 ounce can, as an alternative to our other energy products. In March 2004, we launched our sugar-free Jones Energy in the
16-ounce can. In September 2004, we re-created and launched Jones Energy in an 8.4 ounce “four-pack” carrier format and
in three different flavors—Mixed Berry, Orange and Lemon Lime. This four-pack format was initially created for non-
exclusive sale in Target Corporation and has since been launched into additional retail stores in the United States. Our Jones
Energy products compete in the Energy Drink category of the New Age beverage industry.

Whoopass

We originally launched WhoopAss in October 1999. WhoopAss is a citrus energy drink in an 8.4 ounce (250 ml) slim

can containing riboflavin, niacin, vitamin B6 and thiamin. In 2005, we launched a 16 ounce version of our Whoopass energy
drink. WhoopAss competes in the Energy Drink category of the New Age beverage industry.

Jones Naturals

In April 2001, we launched Jones Naturals, our non-carbonated beverage. The Jones Naturals products have 100%

natural flavors and contain ingredients such as ginseng, zinc, and various vitamins. Jones Naturals comes in 20 ounce (591
ml) clear bottles with primarily black and white photograph labels, similar to the Jones Soda product labels The Jones
Naturals line currently consists of 8 flavors.

Marketing, Sales and Distribution

Marketing

Our pricing policies for the Jones and Whoopass brands take into consideration competitors’ prices and our perception

of what a consumer is willing to pay for the particular brand and product. The goal is to price our unique products at a
premium to other premium sodas and New Age beverages.

For our products sold through our national “direct to retail” channels, the suggested retail prices are approximately

$1.60–1.75 for Jones Soda and $1.75–1.95 for Jones Naturals.

We primarily use point-of-sale materials such as posters, stickers, table cards, shelf danglers, post cards, hats, pins, T-

shirts and jackets to create and increase consumer awareness of our proprietary products and brands. In response to consumer
demand, we also sell Jones and Whoopass products and our wearables on our web site (http://www.jonessodastore.com).
Through cooperative advertising, the majority of our independent distributors fund a portion of our marketing budget, based
upon case sales. In selected cities, we participate on a “grass roots” level at certain events in an attempt to create and increase
brand awareness and loyalty. We also have a program of sponsoring alternative sport athletes to promote Jones and
Whoopass, and we have signed up several athletes in the skateboard, snowboard and bmx bike arenas. We also use leased
recreational vehicles and vans painted with the Jones colors and logos to create consumer awareness and enthusiasm to assist
distributors as they open new retail accounts and markets. In addition to these marketing techniques, we also pursue cross-
promotional campaigns with other companies.

We maintain and utilize our unique website, www.myjones.com to allow our Jones Soda consumers to create their own

personalized 12-pack of Jones Soda (12-ounce bottles) with their unique photo in the labels. The strategy of
www.myjones.com is to provide a unique product offering to our consumers as well as provide a unique marketing
opportunity for our Jones Soda brand. Consumers can scan their unique photo through the web and crop and create their own
“myjones” labels. The unique labels are downloaded at our office in Seattle and we send out 12-packs of the personalized
soda to the consumer. We believe this strategy has increased awareness for the Jones Soda brand as well as provided for
increased consumer interactivity with the Jones Soda brand, and we anticipate that it will continue to do so. In December
2002, we received notice of issuance of a patent (Patent No. 6,493,677) from the U.S. Patent and Trademark Office for our
myjones.com business operation. The patent is titled “Method and Apparatus for Creating and Ordering Branded
Merchandise over a Computer Network.”

In 2002, we launched a new program, yourjones™, which is the customization of the front panel of the label of Jones
Soda similar to our myjones business, however on a larger, commercial scale. The premise behind “yourjones” is to create
uniquely customized Jones Soda or Jones Naturals bottles, with a unique photo or brand image, for cross promotion and co-
branding purposes or for sale in retail accounts. Like myjones.com, the Jones Soda name always appears on the labels and
customers can add their own photo/brand and words. We have negotiated arrangements with our co-packing facilities to
create short-run productions for these purposes.

Sales

Our products are sold in 44 states in the United States and 9 provinces in Canada primarily in convenience stores,

delicatessens, sandwich shops and selected supermarkets, as well as through our national accounts with several large
retailers. During 2005, sales in the U.S. represented approximately 88% of total sales, while sales in Canada represented
approximately 11%, and we had approximately 1% in other international sales. We may consider expanding sales of our
products to select international markets in the future.

During 2005, our DSD sales force was organized into seven regional groups, consisting of the Northwest, Southwest,

Midwest, Northeast and Southeast regions of the United States and Western and Eastern regions of Canada. We have two
Vice Presidents of Sales, one of whom is responsible for our Northwest and Southwest U.S. regions and Western and Eastern
Canada and the other is responsible for our Midwest, Northeast and Southeast regions. Regional Managers are ultimately
responsible for the separate regions. Senior sales personnel are responsible for large retail grocery accounts located in their
regions, the management of existing independent distributor relations and the selection of new independent distributors as
may be required. Junior sales personnel work closely with our independent distributors and their sales representatives to help
them open street level retail accounts and train them in our sales and marketing techniques. In addition, we maintain
personnel who are responsible for our “direct to retail” national accounts. In February 2006, we hired an Executive Vice-
President of Sales to manage the DSD sales force.

Distribution

We sell a majority of our products through our DSD network, and we currently have relationships with approximately
188 independent distributors throughout North America. Our policy is to grant our distributors rights to sell particular brands
within a defined territory. We believe that substantially all of our distributors also carry other beverage products. Agreements
with our distributors vary; we have entered into written agreements with many of our top distributors for varying terms of
years; most of our other distribution relationships are oral (based solely on purchase orders) and are terminable by either
party at will.

In addition, we sell our products directly to certain large national retail accounts, such as Target Corporation,
Starbucks, Panera Bread Company, Barnes & Noble and Cost Plus World Markets. Distribution of our products into these
DTR accounts is handled by the retailer’s distribution system or by its designated food-service or other distributors.

For the year ended December 31, 2005, three of our customers represented approximately 21% of total revenues. We

anticipate that, as consumer awareness of our brands develops and increases, we will continue to upgrade and expand our
distributor network and DTR accounts, which may result in a decreased dependence on any one or more of our independent
distributors or accounts.

We generally require our independent distributors to place their purchase orders for our products at least 10 days in
advance of shipping. To the extent we have additional product available in inventory, we will fulfill other purchase orders
when and as received. We contract with independent trucking companies to have product shipped from our contract packers
to independent warehouses, and then on to our distributors. Distributors then sell and deliver our products either to sub-
distributors or directly to retail outlets, and such distributors or sub-distributors stock the retailers’ shelves with our products.
We recognize revenue upon receipt by our distributors and customers of our products, net of discount and allowances, and all
sales are final and we have a “no return” policy; however, in limited instances, due to credit issues or distributor changes, we
may take back product.

roduction

Contract Packing Arrangements

We currently use seven primary independent contract packers known as “co-packers” to prepare, bottle and package
our products. Our contract packers are located in the Canadian Provinces of British Columbia and Ontario and the States of
Missouri, Oregon, Minnesota, Pennsylvania, and Indiana. We continually review our contract packing needs in light of
regulatory compliance and logistical requirements and may add or change co-packers based on those needs. A majority of our
co-packing is handled in Canada, and with the recent strengthening of the Canadian dollar against the U.S. dollar, our co-
packing costs have increased. As a result, in 2004 we added a co-packer in Missouri and in 2005 we added a co-packer in
Pennsylvania. We expect to continue to look for alternative or lower-cost co-packing arrangements for our products in the
United States and in Canada.

As is customary in the contract packing industry, we are expected to arrange for our contract packing needs sufficiently

in advance of anticipated requirements. Accordingly, it is our business practice to require our independent distributors to
place their purchase orders for our products at least 10 days in advance of delivery. Other than minimum case volume
r quirements per production run, we do not have any minimum production requirements.
e

Raw Materials

Substantially all of the raw materials used in the preparation, bottling and packaging of our products are purchased by
us or by our contract packers in accordance with our specifications. The raw materials used in the preparation and packaging
of our products consist primarily of concentrate, glass, labels, caps and packaging. These raw materials are purchased from
s ppliers selected by us or by our contract packers.
u

We believe that we have adequate sources of raw materials, which are available from multiple suppliers. Currently, we

purchase our flavor concentrate from two flavor concentrate suppliers, Virginia Dare and Wild Flavors, Inc. We anticipate
that for future flavors and additional products, we may purchase flavor concentrate from other flavor houses with the
intention of developing other sources of flavor concentrate for each of our products. The water used to produce our products
is

filtered and is also treated to reduce alkalinity.

Quality Control

Our products are made from high quality ingredients and natural and/or artificial flavors. We seek to ensure that all of

our products satisfy our quality standards. Contract packers are selected and monitored by our own quality control
representatives in an effort to assure adherence to our production procedures and quality standards. Samples of our products
om each production run undertaken by each of our contract packers are analyzed and categorized in a reference library.
fr

For every run of product, our contract packer undertakes extensive on-line testing of product quality and packaging.
This includes testing levels of sweetness, carbonation, taste, product integrity, packaging and various regulatory cross checks.
For each product, the contract packer must transmit all quality control test results to us for reference following each
production run.

Testing includes microbiological checks and other tests to ensure the production facilities meet the standards and
specifications of our quality assurance program. Water quality is monitored during production and at scheduled testing times
to ensure compliance with beverage industry standards. Flavors are pre-tested before shipment to contract packers from the
flavor manufacturer. We are committed to an on-going program of product improvement with a view toward ensuring the
high quality of our product through a program for stringent contract packer selection, training, and communication.

We believe we source and select only those suppliers that use only quality components. We also monitor product

quality of the packaging suppliers’ production facilities.

Regulation

The production and marketing of our licensed and proprietary beverages are subject to the rules and regulations of
various federal, provincial, state and local health agencies, including in particular Health Canada, Agriculture and Agri-Food
Canada and the U.S. Food and Drug Administration. The FDA and Agriculture and Agri-Food Canada also regulate labeling
of our products. From time to time, we may receive notifications of various technical labeling or ingredient reviews with
respect to our licensed products. We believe that we have a compliance program in place to ensure compliance with
production, marketing and labeling regulations on a going-forward basis. There are no regulatory notifications or actions
currently outstanding. See “—Risk Factors” below.

Trademarks, Flavor Concentrate Trade Secrets and Patent

We own a number of trademarks, including, in the United States and Canada, “Jones Soda Co.®,” “Jones Naturals™”,

“Jones Energy™” and “WhoopAss™.” In the United States our trademarks expire 10 years from the registration date and in
Canada 15 years from the registration date, although in both Canada and the United States, they may be renewed for a
nominal fee. In addition, we have trademark protection in the United States and Canada for a number of other trademarks for
slogans and product designs, including “Wet Yourself®,” “I’ve Got A Jones For A Jones®,” “Jones Soda Co. and Design™,”
“Whoopass and Design®” and “My Jones®”. We have also applied for trademark protection for several marks, including
Jones Soda Co.®”, in the United Kingdom, Germany, Japan, and other foreign jurisdictions.
“

We have the exclusive rights to 30 flavor concentrates developed with our current flavor concentrate suppliers, which
we protect as trade secrets. We will continue to take appropriate measures, such as entering into confidentiality agreements
with our contract packers and exclusivity agreements with our flavor houses, to maintain the secrecy and proprietary nature
of our flavor concentrates.

We have a patent on our “myjones.com” business operation. In December 2002, the U.S. Patent and Trademark Office
issued us Patent No. 6,493,677, titled “Method and Apparatus for Creating and Ordering Customized Branded Merchandise
over a Computer Network”. We originally created the “myjones.com” system in mid-1999 and applied for this patent in
January 2000. The term of U.S. patents is 20 years from the date of filing and this patent can be viewed by accessing the U.S.
Patent Office’s website at www.uspto.gov. We intend to explore potential licensing arrangements with third parties to
commercialize this patented methodology.

We consider our trademarks, patent and trade secrets to be of considerable value and importance to our business. No

successful challenges to our registered trademarks have arisen and we have no reason to believe that any such challenges will
rise in the future. See “—Risk Factors” below.
a

ompetition

The beverage industry is highly competitive. Principal methods of competition in the beverage industry include

• distribution,

• brand name,

• brand image,

• price,

•

labeling and packaging,

• advertising,

• product quality and taste,

•

trade and consumer promotions, and

the development of new brands, products and product extensions.

We compete with other beverage companies not only for consumer acceptance but also for shelf space in retail outlets
and for marketing focus by our distributors, all of who also distribute other beverage brands. Our products compete with all
non-alcoholic beverages, most of which are marketed by companies with substantially greater financial resources than we
have. We also compete with regional beverage producers and “private label” soft drink suppliers. Our direct competitors in
the alternative beverage industry include Cadbury Schweppes (Stewarts and IBC) and Thomas Kemper. We also compete
against Coke, Pepsi, Hansen’s, Stewarts, IBC and other traditional soft drink manufacturers and distributors. We also
compete against other category leaders such as Redbull for the energy drink category.

In order to compete effectively in the beverage industry, we believe that we must convince independent distributors

that Jones Soda is a leading brand in the premium soda segment of the alternative or New Age beverage industry. In
connection with or as a follow-up to the establishment of an independent distributor relationship for the Jones Soda brand, we
sell Jones Organics, Jones Energy, WhoopAss and Jones Naturals as complementary products that may replace other non-
carbonated single-serve fruit beverages or ready-to-drink (RTD) teas or energy drinks. In addition, we have created Jones
Soda in a 12-ounce can format that allows us to compete directly in the carbonated soft drink industry. As a means of
maintaining and expanding our distribution network, we intend to introduce new products and product extensions, and when
warranted, new brands. Although we believe that we will be able to continue to create unique, exciting and fashionable
brands, there can be no assurance that we will be able to do so or that other companies will not be more successful in this
re

gard over the long term. See “—Risk Factors” below.

In addition, in light of the competition for product placement with independent distributors, we obtained several
national retail accounts as an additional distribution channel for our products. We currently have distribution arrangements
with Target Corporation, Starbucks, Panera Bread Company, Barnes & Noble and Cost Plus World Markets. We believe that
this diversification strategy is helpful in alleviating the risk inherent in competition for independent distributors.

Pricing of the products is also important. We believe that our Jones Soda, Jones Organics, Jones Energy, Whoopass
and Jones Naturals products are priced in the same price range or higher than competitive New Age beverage brands and
products.

mployees

As of December 31, 2005, we had 52 full-time employees, 29 of whom were employed in sales and marketing
capacities, 17 were employed in administrative capacities, and 6 were employed in manufacturing and quality control
capacities. None of our employees is represented by labor unions. We believe that our relationships with our employees are
good.

isk Factors

The following discussion in this Annual Report on Form 10-KSB contains forward-looking statements regarding our
business, prospects and results of operations that involve risks and uncertainties. Our actual results could differ materially
from the results that may be anticipated by such forward-looking statements and discussed elsewhere in this Report. Factors
that could cause or contribute to such differences include, but are not limited to, those discussed below, as well as those
discussed under the captions “Business” and “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” as well as those discussed elsewhere in this Report. In evaluating our business, prospects and results of
operations, readers should carefully consider the following factors in addition to other information presented in this Report
and in our other reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the
risks and factors that may affect our business, prospects and results of operations. See “Cautionary Notice Regarding
Forward Looking Statements” above.

Risk Factors Relating to Our Company and Our Business

Our business plan and future growth is dependent in part on our distribution arrangements directly with retailers and
national retail accounts. There are risks associated with this distribution strategy. The loss of any of our national DTR
accounts could adversely affect us.

We currently have distribution arrangements with several large national retail accounts to distribute our products

directly through their stores, consisting of Barnes & Noble, Panera Bread Company, Cost Plus World Markets, Starbucks
Coffee Company and Target Corporation. Although we believe that our “direct to retail” program will increase our national
visibility among consumers, there are several risks associated with this distribution strategy. First, we do not have long-term
agreements in place with each of these accounts. In particular, we do not have a distribution agreement with Starbucks and
we operate based solely on purchase orders we receive from Starbucks. There is no assurance that we will be able to maintain
continuing relationships with any of these national accounts, or that we will be able to renew any of these accounts upon
expiration of the term of the existing arrangements. Also, any of our agreements may be terminated early. The loss of any of
these high-profile national accounts could negatively impact our revenues and our reputation. In addition, we may not be able
to establish additional distribution arrangements with other national retailers. Second, as we become more dependent on
national retail chains, these retailers may assert pressure on us to reduce our pricing to them or seek significant product
discounts. Any increase in our costs for their carrying our product, reduction in price, or demand for product discounts could
have a material adverse affect on our profit margin. Finally, our “direct to retail” distribution arrangements may have an
adverse impact on our existing relationships with our independent regional distributors, although we believe that increased
visibility of our product through these national retailers may lead to increased product sales through our network of
independent distributors.

Our business plan and future growth is dependent in part on licensing strategy. There are risks associated with this
licensing strategy.

Over the past two years, we entered into several licensing agreements. These licensing agreements provide for each
company with which we partner to manufacture and distribute products carrying the Jones Soda Co. brand. To date, these
products include Jones Soda in a 12-ounce can, Jones Soda lip balms and Jones Soda Frozen Soda Pops. Although we believe
that our licensing strategy will increase our national visibility among consumers, there are several risks associated with
implementing this licensing strategy. First, there is no assurance that the licensing partner will maintain the same level of
quality assurance, inventory management and oversight we are able to maintain with products directly under our supervision.
Second, our expertise is in beverages and there is no assurance to us that the same quality standards are required of other
products in other industries. Finally, there is no assurance that the licensing partner will provide the same focus on
distribution or management of the brand as is done with our own products. In addition, any of our agreements may be
terminated early.

We need to effectively manage our growth and resources in order to execute on our business plan. Any failure to do so
would negatively impact our profitability.

To manage operations effectively and maintain profitability, we must continue to improve our operational, financial

and other management processes and systems. Our success also depends largely on our ability to maintain high levels of
employee utilization, manage our production costs and general and administrative expense, and otherwise execute on our
business plan. In addition, in order to grow and execute on our business plan and opportunities, we need to have available to
us adequate resources, including capital and personnel, which may not be available when needed. We also need to maintain
adequate operational controls and focus as we add new brands and products, distribution channels, and business strategies.
We may not be able to effectively and efficiently manage our growth. Any inability to do so could increase our expenses and
negatively impact our profit margin.

We have a lean management team.

We currently have a lean management structure, with our Chief Executive Officer and Executive Vice President of

Sales responsible for most of our management. Our former Chief Financial Officer resigned in December 2005 and we have
commenced a search for a permanent Chief Financial Officer. As we grow and execute our business plan, our management
may be too thin and we may need to bring in additional members of management. We may not be successful in finding
ppropriate executives when needed, which could negatively impact our operations, growth and profitability.
a

The loss of key personnel would directly affect our efficiency and profitability.

We are dependent upon the creative skills and leadership of our founder, Peter M. van Stolk, who serves as President

and Chief Executive Officer. We have in place with Mr. van Stolk a two-year employment agreement that expires on
November 30, 2007. The loss of Mr. van Stolk’s services could have a material adverse affect on our business and operations,
including our ability to develop and execute on a long-term, profitable business plan. In addition, our management team
consists of several key production, distribution, sales and financial personnel who have been recruited within the past several
years. The loss of any of these key personnel could delay or negatively impact our operations, profitability and employee
m

orale.

There are no assurances that we will be able to continue profitable operations into the future.

We believe that to continue to operate at a profit we must:

•

increase the sales volume for our unique brands and products;

achieve and maintain efficiencies in operations;

• maintain fixed costs at or near current levels; and

•

avoid significant increases in variable costs relating to production, marketing and distribution.

We may not be able to meet these objectives and sustain profitability. We have incurred significant operating expenses
in the past and may do so again in the future and, as a result, will need to increase revenues in order to maintain profitability.
Our ability to increase sales from current sales levels will depend primarily on success in expanding our current markets,
improving our distribution base, entering into “direct to retail” arrangements with national accounts, and introducing new
unique brands, products or product extensions to the market. Our ability to successfully enter new distribution areas and
obtain national accounts will, in turn, depend on various factors, many of which are beyond our control including, but not
limited to, the continued demand for our brands and products in target markets, the ability to price our products at levels
competitive with competing products, the ability to establish and maintain relationships with distributors in each geographic
area of distribution and the ability in the future to create, develop and successfully introduce one or more new brands,
products, and product extensions.

We have limited working capital and may need to raise additional capital in the future.

At December 31, 2005, our cash and cash equivalents was approximately $1,176,000, we had approximately
$3,700,000 in accounts receivable and approximately $4,694,000 in inventory. Our working capital at December 31, 2005
was approximately $5,699,000. Although we believe that net cash provided by operations and amounts available under our
bank line of credit will be sufficient to meet anticipated cash needs for our operations during fiscal 2006, a revenue shortfall
could deplete our limited financial resources and require us to reduce costs and operations substantially or to raise additional
funds through equity or debt financings.

Our capital needs in the future will depend upon factors such as our growth strategy, market acceptance of our products

and any other new products we launch, the success of our DTR, DSD and licensing relationships and our production,
marketing and sales costs. None of these factors can be predicted with certainty. We may need to raise capital in the future to
fund any one or more of these efforts.

We may need substantial additional debt or equity financing in the future for which we currently have no commitments

or arrangement. We cannot assure you that any additional financing, if required, will be available or, even if it is available
that it will be on terms acceptable to us. If we raise additional funds by selling stock, the ownership of our existing
shareholders will be diluted. Any inability to obtain required financing could have a material adverse effect on our business,
results of operations and financial condition.

We face currency risks associated with fluctuating foreign currency valuations.

For the year ended December 31, 2005, approximately 11.0% of our sales were denominated in the Canadian dollar. A

decrease in the value of the Canadian dollar in relation to the U.S. dollar after establishing prices and before our receipt of
payment and conversion of such payment to U.S. dollars would have an adverse effect on our operating results. Although the
recent strengthening of the Canadian dollar has had a positive impact on our revenues attributable to sales in Canada, it has
also negatively impacted our costs of goods. The majority of our products are produced and bottled in Canada through two of
our co-packers. Accordingly, an increase in the value of the Canadian dollar in relation to the U.S. dollar has similar relative
adverse effect on our production costs. In an attempt to reduce the impact of these currency fluctuations on our production
costs, during the second quarter of fiscal 2005 we established a new bottling relationship in the U.S. and shifted a portion of
our bottling requirements to this facility beginning in the third quarter of fiscal 2005. In addition, the financial statements for
our Canadian subsidiary are denominated in Canadian dollars; accordingly, on a consolidated financial statement reporting
basis these numbers are converted into U.S. dollars and are affected by currency conversion rates. As of December 31, 2005,
we have not entered into foreign currency contracts or other derivatives to mitigate the potential impact of foreign currency
fl

uctuations.

We rely on our independent distributors, and this could affect our ability to efficiently and profitably distribute and
market our products, and maintain our existing markets and expand our business into other geographic markets.

Our ability to establish a market for our unique brands and products in new geographic distribution areas, as well as

maintain and expand our existing markets, is dependent on our ability to establish and maintain successful relationships with
reliable independent distributors strategically positioned to serve those areas. Most of our larger distributors sell and
distribute competing products, including non-alcoholic and alcoholic beverages, and our products may represent a small
portion of their business. To the extent that our distributors are distracted from selling our products or do not employ
sufficient efforts in managing and selling our products, including re-stocking the retail shelves with our products, our sales
and profitability will be adversely affected. Our ability to maintain our distribution network and attract additional distributors
w

ill depend on a number of factors, many of which are outside our control. Some of these factors include

•

the level of demand for our brands and products in a particular distribution area,

• our ability to price our products at levels competitive with those offered by competing products, and

• our ability to deliver products in the quantity and at the time ordered by distributors.

We may not be able to meet all or any of these factors in any of our current or prospective geographic areas of
distribution. Our inability to achieve any of these factors in a geographic distribution area will have a material adverse effect
on our relationships with our distributors in that particular geographic area, thus limiting our ability to expand our market,
w

hich will likely adversely effect our revenues and financial results.

We generally do not have long-term agreements with our distributors, and we incur significant time and expense in
attracting and maintaining key distributors.

Our marketing and sales strategy depends in large part on the availability and performance of our independent

distributors. We have entered into written agreements with many of our top distributors for varying terms and duration;
however, most of our other distribution relationships are oral (based solely on purchase orders) and are terminable by either
party at will. We currently do not have, nor do we anticipate in the future that we will be able to establish, long-term
contractual commitments from many of our distributors. In addition, despite the terms of the written agreements with many
of our top distributors, there are no minimum levels of performance under those agreements, and any of those agreements
may be terminated early. We may not be able to maintain our current distribution relationships or establish and maintain
successful relationships with distributors in new geographic distribution areas. Moreover, there is the additional possibility

that we may have to incur additional expenditures to attract and maintain key distributors in one or more of our geographic
istribution areas in order to profitably exploit our geographic markets.
d

Because our distributors are not required to place minimum orders with us, we need to carefully manage our inventory
levels, and it is difficult to predict the timing and amount of our sales.

Our independent distributors are not required to place minimum monthly or annual orders for our products. In order to

reduce inventory costs, independent distributors endeavor to order products from us on a “just in time” basis in quantities,
and at such times, based on the demand for the products in a particular distribution area. Accordingly, there is no assurance as
to the timing or quantity of purchases by any of our independent distributors or that any of our distributors will continue to
purchase products from us in the same frequencies and volumes as they may have done in the past. We cannot predict the
umber of cases sold by any of our distributors.
n

We rely on third-party packers of our products, and this dependence could make management of our marketing and
distribution efforts inefficient or unprofitable.

Even though we control and manage the entire manufacturing process of our products, we do not own the plant and

equipment required to manufacture and package our beverage products and do not anticipate having such capabilities in the
future. As a consequence, we depend on third-parties and contract packers to produce our beverage products and to deliver
them to distributors. Our ability to attract and maintain effective relationships with contract packers and other third parties for
the production and delivery of our beverage products in a particular geographic distribution area is important to the
achievement of successful operations within each distribution area. Competition for contract packers’ business is tight,
especially in the western United States, and this could make it more difficult for us to obtain new or replacement packers, or
to locate back-up contract packers, in our various distribution areas, and could also affect the economic terms of our
agreements with our packers. We may not be able to maintain our economic relationships with current contract packers or
establish satisfactory relationships with new or replacement contract packers, whether in existing or new geographic
distribution areas. The failure to establish and maintain effective relationships with contract packers for a distribution area
could increase our manufacturing costs and thereby materially reduce profits realized from the sale of our products in that
area. In addition, poor relations with any of our contract packers could adversely affect the amount and timing of product
delivered to our distributors for resale, which would in turn adversely affect our revenues and financial condition.

As is customary in the contract packing industry for comparably sized companies, we are expected to arrange for our
contract packing needs sufficiently in advance of anticipated requirements. To the extent demand for our products exceeds
available inventory and the capacities produced by contract packing arrangements, or orders are not submitted on a timely
basis, we will be unable to fulfill distributor orders on demand. Conversely, we may produce more products than warranted
by the actual demand for it, resulting in higher storage costs and the potential risk of inventory spoilage. Our failure to
accurately predict and manage our contract packaging requirements may impair relationships with our independent
distributors and key accounts, which, in turn, would likely have a material adverse affect on our ability to maintain profitable
r lationships with those distributors and key accounts.
e

Our business and financial results depend on maintaining a consistent and cost-effective supply of raw materials.

Raw materials for our products include concentrate, glass, labels, caps and packaging materials. Currently, we purchase
our flavor concentrate from two flavor concentrate suppliers, and we anticipate that we will purchase flavor concentrate from
other flavor houses for future flavors and additional products, with the intention of developing other sources of flavor
concentrate for each of our products. We believe that we have adequate sources of raw materials, which are available from
multiple suppliers, and that in general we maintain good supplier relationships. The price of our concentrates is determined
by our flavor houses and us, and may be subject to change. Prices for the remaining raw materials are generally determined
by the market, and may change at any time. Increases in prices for any of these raw materials could have a material adverse
impact on our profitability and financial position. If we are unable to continue to find adequate suppliers for our raw
materials on economic terms acceptable to us, this will adversely affect our results of operations.

Our inability to protect our trademarks, patent and trade secrets may prevent us from successfully marketing our
products and competing effectively.

Failure to protect our intellectual property could harm our brand and our reputation, and adversely affect our ability to

compete effectively. Further, enforcing or defending our intellectual property rights, including our trademarks, patents,
copyrights and trade secrets, could result in the expenditure of significant financial and managerial resources. We regard our
intellectual property, particularly our trademarks, patent and trade secrets to be of considerable value and importance to our
business and our success. We rely on a combination of trademark, patent, and trade secrecy laws, confidentiality procedures
and contractual provisions to protect our intellectual property rights. We are pursuing the registration of our trademarks in the

United States, Canada and internationally. There can be no assurance that the steps taken by us to protect these proprietary
rights will be adequate or that third parties will not infringe or misappropriate our trademarks, trade secrets (including our
flavor concentrate trade secrets) or similar proprietary rights. In addition, there can be no assurance that other parties will not
assert infringement claims against us, and we may have to pursue litigation against other parties to assert our rights. Any such
claim or litigation could be costly. In addition, any event that would jeopardize our proprietary rights or any claims of
infringement by third parties could have a material adverse affect on our ability to market or sell our brands, profitably
exploit our unique products or recoup our associated research and development costs.

As part of our licensing strategy of our brands, we enter into licensing agreements under which we grant our licensing
partners certain rights to use our trademarks and other designs. Although our agreements require that the licensing partner’s
use of our trademarks and designs be subject to our control and approval, any breach of these provisions, or any other action
by any our licensing partners that is harmful for our brands, goodwill and overall image, could have a material adverse
impact on our business.

We have obtained a U.S. patent on our “myjones.com” methodology. While the number of business method patents

issued by the U.S. Patent and Trademark Office has been growing substantially in recent years, there is still a significant
degree of uncertainty associated with these patents. It is possible that our patent may be construed by a court of competent
jurisdiction in a very limited manner such that it offers little or no basis for us to deter competitors from employing similar
processes or does not allow us to defend against third party claims of patent infringement.

isk Factors Relating to Our Industry

We compete in an industry that is brand-conscious, so brand name recognition and acceptance of our products are
critical to our success.

Our business is substantially dependent upon awareness and market acceptance of our products and brands by our
targeted consumers, between the ages of 12 and 34. In addition, our business depends on acceptance by our independent
distributors of our brands as beverage brands that have the potential to provide incremental sales growth rather than reduce
distributors’ existing beverage sales. Although we believe that we have been relatively successful towards establishing our
brands as recognizable brands in the New Age beverage industry, it may be too early in the product life cycle of these brands
to determine whether our products and brands will achieve and maintain satisfactory levels of acceptance by independent
distributors and retail consumers. We believe that the success of the Jones Energy, Jones Naturals, WhoopAss and Jones
Organics brands will also be substantially dependent upon acceptance of the Jones Soda brand. Accordingly, any failure of
our Jones Soda brand to maintain or increase acceptance or market penetration would likely have a material adverse affect on
ur revenues and financial results.
o

Competition from traditional non-alcoholic beverage manufacturers may adversely affect our distribution relationships
and may hinder development of our existing markets, as well as prevent us from expanding our markets.

The beverage industry is highly competitive. We compete with other beverage companies not only for consumer
acceptance but also for shelf space in retail outlets and for marketing focus by our distributors, all of who also distribute other
beverage brands. Our products compete with all non-alcoholic beverages, most of which are marketed by companies with
greater financial resources than what we have. Some of these competitors are placing severe pressure on independent
distributors not to carry competitive alternative or New Age beverage brands such as ours. We also compete with regional
beverage producers and “private label” soft drink suppliers.

Our direct competitors in the alternative beverage industry include Cadbury Schweppes (Stewarts and IBC) and

Thomas Kemper. We also compete against Coke, Pepsi, Hansen’s, Stewarts, IBC and other traditional soft drink
manufacturers and distributors. We also compete against other category leaders such as Redbull for the energy drink
ategory.
c

Increased competitor consolidations, market place competition, particularly among branded beverage products, and

competitive product and pricing pressures could impact our earnings, market share and volume growth. If, due to such
pressure or other competitive threats, we are unable to sufficiently maintain or develop our distribution channels, we may be
unable to achieve our current revenue and financial targets. As a means of maintaining and expanding our distribution
network, we intend to introduce product extensions and additional brands. There can be no assurance that we will be able to
do so or that other companies will not be more successful in this regard over the long term. Competition, particularly from
companies with greater financial and marketing resources than we, could have a material adverse affect on our existing
markets, as well as our ability to expand the market for our products.

We compete in an industry characterized by rapid changes in consumer preferences and public perception, so our
ability to continue developing new products to satisfy our consumers’ changing preferences will determine our long-
term success.

Our current market distribution and penetration may be limited with respect to the population as a whole to determine

whether the brand has achieved initial consumer acceptance, and there can be no assurance that this acceptance will
ultimately be achieved. Based on industry information and our own experience, we believe that in general alternative or New
Age beverage brands and products may be successfully marketed for five to nine years after the product is introduced in a
geographic distribution area before consumers’ taste preferences change, although some brands or products have longer lives.
In light of the limited life for alternative or New Age beverage brands and products, a failure to introduce new brands,
products or product extensions into the marketplace as current ones mature could prevent us from achieving long-term
profitability. In addition, customer preferences also are affected by factors other than taste, such as the recent media focus on
obesity in youth. Although we have attempted to respond to this issue with our sugar-free and mid-calorie products, sales of
our products may be adversely affected by the negative publicity associated with this issue. If we do not adjust to respond to
th

ese and other changes in customer preferences, our sales may be adversely affected.

Our sales are affected by seasonality.

As is typical in the beverage industry, our sales are seasonal. In a typical year, approximately 60% of our sales by
volume occur from April to September and approximately 40% occur from October to March. As a result, our working
capital requirements and cash flow vary substantially throughout the year. Consumer demand for our products is also affected
by weather conditions. Cool, wet spring or summer weather could result in decreased sales of our beverages and could have
an adverse effect on our results of operations.

We could be exposed to product liability claims for personal injury or possibly death.

Although we have product liability insurance in amounts we believe are adequate, we cannot assure that the coverage

will be sufficient to cover any or all product liability claims. To the extent our product liability coverage is insufficient, a
product liability claim would likely have a material adverse affect upon our financial condition. In addition, any product
liability claim successfully brought against us may materially damage the reputation of our products, thus adversely affecting
our ability to continue to market and sell that or other products. In the event of a serious product quality issue, we maintain a
R

ecall Procedures Plan to assist us in mitigating the effects from such a product quality issue.

Our business is subject to many regulations and noncompliance is costly.

The production, marketing and sale of our unique beverages, including contents, labels, caps and containers, are subject
to the rules and regulations of various federal, provincial, state and local health agencies. If a regulatory authority finds that a
current or future product or production run is not in compliance with any of these regulations, we may be fined, or production
may be stopped, thus adversely affecting our financial conditions and operations. Similarly, any adverse publicity associated
with any noncompliance may damage our reputation and our ability to successfully market our products. Furthermore, the
rules and regulations are subject to change from time to time and while we closely monitor developments in this area, we
have no way of anticipating whether changes in these rules and regulations will impact our business adversely. Additional or
revised regulatory requirements, whether labeling, environmental, tax or otherwise, could have a material adverse effect on
our financial condition and results of operations.

Rising fuel and freight costs may have an adverse impact on our sales and earnings.

The recent volatility in the global oil markets has resulted in rising fuel and freight prices, which many shipping
companies are passing on to their customers. Our shipping costs, and particularly our fuel expenses, have been increasing and
we expect these costs may continue to increase. Due to the price sensitivity of our products, we do not anticipate that we will
e able to pass all of these increased costs on to our customers.
b

Risk Factors Related to Our Common Stock

The price of our common stock may be volatile, and a shareholder’s investment in our common stock could suffer a
decline in value.

There has been significant volatility in the volume and market price of our common stock, and this volatility may
continue in the future. In addition, factors such as quarterly variations in our operating results, changes in financial estimates
by securities analysts or our failure to meet our or their projected financial and operating results, litigation involving us,
general trends relating to the beverage industry, actions by governmental agencies, national economic and stock market

considerations as well as other events and circumstances beyond our control could have a significant impact on the future
m

arket price of our common stock and the relative volatility of such market price.

T
I EM 2.

PROPERTY.

We lease approximately 7,989 square feet of office space in Seattle, Washington for our principal executive and
administrative offices. In March 2005, we entered into an amendment to this lease to extend the term until March 1, 2007 and
to increase the monthly rent to $7,323 per month for the first year of the agreement, increasing to $7,989 for the second year
of the agreement.

We believe our leased premises are suitable and adequate for their use and, in the opinion of management, are

adequately covered by insurance.

We own no real property. We do not have a policy pertaining to investments in real estate. Our current practice is to

vest solely in short-term money market securities.

T
I EM 3.

LEGAL PROCEEDINGS.

We are not a party to any pending material legal proceedings. However, from time to time, we may pursue (and have

pursued in the past) litigation against third parties to enforce or protect our rights under our trademarks, trade secrets and our
i tellectual property rights generally.
n

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

No matters were submitted to a vote of security holders during the fourth quarter of fiscal 2005.

PART II

ITEM 5. MARKET FOR COMMON STOCK, RELATED SHAREHOLDER MATTERS AND SMALL

BUSINESS ISSUER PURCHASERS OF EQUITY SECURITIES.

Common Stock

Our Common Stock is currently traded on the NASDAQ Capital Market and in Canada on the TSX Venture Exchange

nder the symbol “JSDA”.

We initiated trading of our common stock on the OTC Bulletin Board on June 23, 2000. On November 28, 2005 we

qualified for trading on the NASDAQ Capital Market. The following table shows, for each quarter of fiscal 2005 and 2004,
the high and low closing sales prices as reported by the OTC Bulletin Board and the NASDAQ Capital Market and the high
and low closing sales prices as reported by the TSX Venture Exchange. The quotations from the OTC Bulletin Board reflect
in

ter-dealer prices without retail mark-up, mark-down, or commissions and may not represent actual transactions.

2005:
Fourth quarter .......................................................
Third quarter .........................................................
Second quarter ......................................................
First quarter...........................................................
2004:
Fourth quarter .......................................................
Third quarter .........................................................
Second quarter ......................................................
First quarter...........................................................

olders

Nasdaq Capital Mark /
et
OTC Bulletin Board

High

Low

TSX Venture Exchange
Low
High

5.52 $
6.08
7.83
5.60

4.88 Cdn. $
4.25
5.51
3.45

6.23 Cdn. $
7.23
9.83
6.75

4.30
4.35
3.42
3.02

3.13
3.00
2.10
2.00

5.40
5.60
4.45
4.00

5.28
5.01
6.80
4.30

3.69
4.15
3.00
2.50

As of March 24, 2006, there were 22,117,721 shares of common stock issued and outstanding, held by approximately

295 holders of record.

ividends

We have never declared or paid any cash dividends with respect to our common stock. We anticipate that we will retain

future earnings for use in the operation and expansion of our business and do not anticipate paying cash dividends on the
common stock in the foreseeable future. Any future determination with regard to the payment of dividends will be at the
discretion of the board of directors and will be dependent upon our future earnings, financial condition, applicable dividend
re

strictions and capital requirements and other factors deemed relevant by the board of directors.

ITEM 6. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS

OF OPERATIONS.

You should read the following discussion and analysis in conjunction with our consolidated financial statements and

related notes included elsewhere in this Report. Except for historical information, the following discussion contains forward-
looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. See “Cautionary Notice
Regarding Forward Looking Statements” above.

Overview

We develop, produce, market and distribute “alternative” or “New Age” beverages. We currently produce, market and

istribute five unique beverage brands:

• Jones Soda Co., a “premium” soda;

• Jones Organics, a ready-to-drink organic tea;

• Jones Energy™, a citrus energy drink;

• WhoopAss™, a citrus energy drink; and

• Jones Naturals™, a non-carbonated juice & tea.

With respect to our distributors (DSD) we have focused our sales and marketing resources on the expansion and

penetration of our products through our independent distributor network in our core markets consisting of the Northwest,
Southwest and Midwest U.S. and Western Canada. In 2005, we continued to focus on growing our distribution network in
our four core markets as well as targeted expansion into our less penetrated markets consisting of the Northeast and Southeast
U.S. and Eastern Canada.

We launched our “direct to retail” business strategy in 2003 as a complementary channel of distribution to our DSD

Beginning in 2004, we launched our licensing business strategy as a method to extend our brand into non-alternative

beverage products and non-beverage products. In July 2004, we entered into a two-year licensing and distribution agreement
with Target Corporation which provides Target with exclusive rights in the United States to market and sell 12-ounce cans of
Jones Soda. We launched our 12-ounce cans in a fridge pack format into Target Corporation in October 2004 and with this
product we now compete in the highly competitive carbonated soft drink (“CSD”) industry. In September 2004, we entered
into an agreement with Lime-Lite Marketing Corporation to manufacture and distribute Jones Soda lip balms. In March 2005,
we also announced a licensing and distribution agreement with The Kroger Corporation, providing Kroger exclusive rights to
manufacture and distribute Jones Soda Frozen Soda Pops through all Kroger and Kroger-affiliated grocery stores in the
United States. In September 2005, we entered into a licensing agreement with Big Sky Brands, Inc. to manufacture and

Critical Accounting Estimates and Policies

The discussion and analysis of our financial condition and results of operations is based upon our consolidated
financial statements, which have been prepared in accordance with Generally Accepted Accounting Principles (GAAP). The
preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of
assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we
evaluate our estimates including, among others, those affecting revenues, the allowance for doubtful accounts, the salability
of inventory and the useful lives of tangible and intangible assets. The discussion below is intended as a brief discussion of
some of the judgments and uncertainties that can impact the application of these policies and the specific dollar amounts
reported on our financial statements. We base our estimates on historical experience and on various other assumptions that
we believe to be reasonable under the circumstances, the results of which form our basis for making judgments about the
carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these
estimates under different assumptions or conditions, or if management made different judgments or utilized different
estimates. Many of our estimates or judgments are based on anticipated future events or performance, and as such are
forward-looking in nature, and are subject to many risks and uncertainties, including those discussed below and elsewhere in
this Report. We do not undertake any obligation to update or revise this discussion to reflect any future events or
circumstances.

We have identified below some of our accounting policies that we consider critical to our business operations and the

understanding of our results of operations. This is not a complete list of all of our accounting policies, and there may be other
accounting policies that are significant to us. For a detailed discussion on the application of these and our other accounting
policies, see Note 2 to the Consolidated Financial Statements included in this Report.

Revenue Recognition

Our products are sold to distributors and various customers and retailers for cash or on credit terms. Our credit terms,
which are established in accordance with local and industry practices, typically require payment within 30 days of delivery.
We recognize revenue upon receipt by our distributors and customers of our products, in accordance with written sales terms,
net of provisions for discounts and allowances. All sales to distributors and customers are final sales and we have a “no
return” policy; however, in limited instances, due to credit issues or distributor changes, we may take back product.

Licensing revenues are recorded when confirmation of sale to third parties is received by the customer, and represents
amounts realized net of provisions for sales returns. We recognize sale of concentrate relating to a licensing agreement, and
as a result, the sale of concentrate and associated costs are recorded on a net basis resulting in no impact to our statements of
perations.
o

We also pay lump sum slotting fees to certain of our retailers for shelf space in their stores. These slotting fees have

been recorded as a reduction of revenue of approximately $293,000 for the twelve-month period ended December 31, 2005
compared to a reduction in revenue of approximately $361,000 for the twelve-month period ended December 31, 2004. We
amortize lump sum payments over a 1-year period, which is based on current data of product maintenance on retail shelves
for that period of time.

Allowance for Doubtful Accounts; Bad Debt Expense

Management must estimate the collectibility of our accounts receivable. Management analyzes accounts receivable and

historical bad debts, customer concentrations, customer credit-worthiness, current economic trends and changes in our
customer payment terms when evaluating the adequacy of the allowance for doubtful accounts. We believe that in general
bad debts for other companies in the beverage industry represent approximately 2% of total sales. Historically, our bad debt
expense has represented approximately 0.3% of total sales. Bad debt expense is classified within general and administrative
xpenses in our Consolidated Statements of Operations.
e

To date, other than as a result of specific customer bankruptcies in 2001, we have not incurred material write offs of

accounts receivable. In considering the amount of the allowance for doubtful accounts, we rely heavily on our history of
write-offs and that our revenue is not dependent on one or a few customers, but is spread among a number of customers.
Other factors which could cause management to change its estimates would be a downturn in the economy that management
determines has the potential to affect collections if we experience a greater concentration of our receivables coming from
fewer customers. In such events, we may be required to record additional charges to cover this exposure. Material differences
may result in the amount and timing of our bad debt expenses for any period if management made different judgments or
utilized different estimates.

Inventory

We hold raw materials and finished goods inventories, which are manufactured and procured based on our sales
forecasts. We value inventory at the lower of cost and estimated net realizable value and include adjustments for estimated
obsolescence, principally on a first in-first out basis. These valuations are subject to customer acceptance and demand for the
particular products, and our estimates of future realizable values are based on these forecasted demands. We regularly review
inventory detail to determine whether a write-down is necessary. We consider various factors in making this determination,
including recent sales history and predicted trends, industry market conditions and general economic conditions. Differences
could result in the amount and timing of write-downs for any period if we make different judgments or use different
estimates. We also determine an allowance for obsolescence based on finished goods that are older than twelve months from
roduction date.
p

Deferred Income Taxes

At December 31, 2005, we had net operating loss carryforwards for federal income tax purposes of approximately

$5,091,000, which are available to offset future federal taxable income, if any. In assessing the realizability of deferred tax
assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be
realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the
periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred
tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. As of December 31,
2005, we do not believe we meet the criteria to recognize the deferred tax asset, and we have accordingly provided a full
valuation allowance.

esults of Operations for the Year Ended December 31, 2005

Revenue

(Dollars in Thousands)

Revenue ................................................................................................

Year Ended
December 31,

2005
33,511 $

2004
27,450

Change

22%

For the year ended December 31, 2005, revenues were approximately $33,511,000, an increase of $6,061,000, or 22%
over the $27,450,000 in revenues for the year ended December 31, 2004. The increase in revenues in fiscal 2005 over fiscal
004 was primarily attributable to higher case sales as well as an overall higher selling price per case.
2

The overall increase in revenues from the comparable year was due primarily to the fact that we experienced increased

case sales of Jones Soda and Jones Organics through our distributor network in our core markets of the Southwest and
Midwest U.S. and Western Canada, as well as in our less penetrated market of Eastern Canada. These increases were partially
offset by slight decreases in case sales in our less penetrated markets of the Northwest and Southeast U.S.

The increase in revenues was also due to our strategy of growing national accounts. In 2005 we recorded increased

revenues over the comparable period of fiscal 2004 from certain of our existing national accounts including Target
Corporation, Starbucks Coffee Company, Panera Bread Company and Barnes & Noble.

Revenues for the fiscal 2005 year also reflect a price increase for certain products implemented during the first quarter

f 2005.

Consolidated case sales for the year ended December 31, 2005, expressed as 288-ounce equivalent cases and not
including our licensed canned volume sold through Target, were 2,442,000, an increase of 15% from comparable case sales
of 2,122,000 for the ended December 31, 2004. The increase in case sales between comparable year-to-date periods reflects
higher case sales of Jones Soda, Jones Organics, and Jones Energy 4-pak. These increased product case sales more than
offset decreased case sales for Jones Naturals, Jones Energy 16 oz. and Whoopass.

Gross Profit

(Dollars in Thousands)

Gross profit .............................................................................................
Percentage of revenue.............................................................................

Year Ended
December 31,

2005
11,595
34.6%

2004

Change

9,564
34.8%

21%

For the year ended December 31, 2005, gross profit increased by approximately $2,031,000 or 21.2% over the
$9,564,000 in gross profit for the year ended December 31, 2004. For fiscal 2005, gross profit as a percentage of revenue
decreased to 34.6% from 34.8% for fiscal 2004. The increase in gross profit was primarily attributable to increased revenues.
The decrease in gross profit as a percentage of revenue was attributable primarily to a higher cost of product on Jones Soda
and Jones Naturals due to higher freight and fuel costs and the strengthening of the Canadian dollar year over year. This was
partially offset by early payment discounts and annual volume rebates from various suppliers based on the total volume
purchased for the entire year of 2005.

We have experienced higher co-packing costs in Canada due to the strengthening of the Canadian dollar against the
U.S. dollar in 2005. In an effort to mitigate the impact of a rising Canadian dollar, during the second quarter of fiscal 2005
we established a new bottling relationship in the U.S. and shifted a portion of our bottling requirements to this facility
eginning in the third quarter of fiscal 2005.
b

Licensing Revenue

(Dollars in Thousands)

Year Ended
December 31,

2005

2004
109

Change

560%

Licensing revenue...........................................................................................

724 $

For the year ended December 31, 2005, we received licensing revenue of approximately $724,000, an increase of
$615,000, or 560%, over licensing revenue of $109,000 for the year ended December 31, 2004. The majority of our licensing
revenue is from our exclusive arrangement with Target Corporation to sell Jones Soda in a 12-ounce can fridge pack. For the
year ended December 31, 2005, case sales of our 12-ounce can products within the Target system represented approximately
875,000 288-oz. case equivalents, an increase of 461% from case sales of 156,000 for the fourth quarter of 2004, the period
i which the licensing arrangement was launched.
n

Licensing revenue also includes revenue from our license arrangements with Lime-Lite Marketing Corporation for

Jones Soda lip balms and The Kroger Corporation for Jones Soda Frozen Soda Pops. Licensing revenue for 2004 was solely
from the launch of the Jones Soda 12-ounce can fridge pack with Target Corporation in the fourth quarter of that year.

Total Operating Expenses

(Dollars in Thousands)

Year Ended
December 31,

2005

2004

Change

Promotion and selling .............................................................................
General and administrative .....................................................................

Total operating expenses ........................................................................
Percentage of revenue.............................................................................

7,667
3,348

11,014
32.9%

5,956
2,427

8,382
30.5%

29%
38%

31%

Total operating expenses for the year ended December 31, 2005 were approximately $11,014,000, an increase of
$2,632,000 or 31% over operating expenses of $8,382,000 for the year ended December 31, 2004. For fiscal 2005, total
operating expenses as a percentage of revenue increased to 32.9% from 30.5% over the comparable period in 2004. The
increase in total operating expenses in absolute dollars was primarily attributable to an increase in promotion and selling
expenses and to a lesser extent, an increase in general and administrative expenses for twelve month period.

Promotion and Selling Expenses

(Dollars in Thousands)

Promotion and selling .................................................................................
Percentage of revenue.................................................................................

Year Ended
December 31,

2005
7,667
22.9%

2004

Change

5,956
21.7%

29%

Promotion and selling expenses for the year ended December 31, 2005 were $7,667,000, an increase of $1,711,000, or

29% over promotion and selling expenses of $5,956,000 for the year ended December 31, 2004. Promotion and selling
expenses as a percentage of revenue increased to 22.9% for fiscal 2005 from 21.7% over the comparable period in 2004. The
increase in promotion and selling expenses for the year ended December 31, 2005 was attributable to an increase in
consolidated case sales, an increase in salaries and wages, commissions and related DSD sales team expenses associated with
our expanding sales force, as well as expenses associated with the launch of the Jones Organics product line. At
December 31, 2005 we had 29 employees in sales and marketing, compared to 31 such employees at December 31, 2004.

General and Administrative Expenses

(Dollars in Thousands)

Year Ended
December 31,

2005

2004

Change

General and administrative .......................................................................
Percentage of revenue...............................................................................

3,348
10.0%

2,427
8.8%

38%

General and administrative expenses for the year ended December 31, 2005 were $3,348,000, an increase of $921,000,
or 38%, compared to $2,427,000 for the year ended December 31, 2004. General and administrative expenses as a percentage
of revenue increased to 10% for fiscal 2005 from 8.8% for the comparable period in 2004. The increase in general and
administrative expenses is primarily due to an increase in audit, insurance, legal, bad debt, tax, stock exchange listing fees
nd costs to prepare for compliance with the Sarbanes-Oxley Act of 2002.
a

Other Income (Expense)

For the year ended December 31, 2005 we had other income of approximately $28,600 compared to approximately
$53,000 in fiscal 2004. Other income in 2005 is comprised primarily of rental income from one of our co-packers for labeling
equipment we purchased for their use. Other income in 2004 is comprised primarily of a foreign exchange gain.

Provision For Income Taxes

For the year ended December 31, 2005 income tax expense was approximately $51,000 compared to approximately
$14,000 in fiscal 2004. The increase is primarily due to additional state income tax expense resulting from the Company’s
expanded DSD distribution network.

Net Income

Net income for the year ended December 31, 2005 was approximately $1,283,000 compared to net income of
$1,330,000 for fiscal 2004. The decrease in net income for the comparable year was due primarily to increased income tax
expense and a smaller contribution from other income, despite a slight improvement in income from operations.

iquidity and Capital Resources

Our operations historically have primarily been funded through the issuance of common stock and external borrowings,

although we had profitable operations for each of the past three fiscal years ended December 31, 2003, 2004 and 2005.
uring 2005, our operations were largely funded from our cash flows, and we had limited use of our credit facility.
D

As of December 31, 2005, we had working capital of approximately $5,699,000 compared to working capital of
$3,779,000 as of December 31, 2004. The increase in working capital was primarily attributable to increased cash and cash
equivalents, accounts receivable, inventory and the repayment of bank debt as a result of increased revenues, partially offset
by increased accounts payable and accrued liabilities and the current portion of capital lease obligations.

On June 25, 2005, we renewed our credit facility with Capco Financial Company, a division of Greater Bay Bank N.A.,

consisting of a one-year revolving line of credit of up to $5,000,000. The amount available for borrowing from time to time
under the revolving line of credit is dependent upon the levels of our accounts receivable and inventory. This revolving line
of credit is secured by all of our assets, including accounts receivable, inventory, trademarks and other intellectual property,

and certain equipment. Borrowings under the credit facility bear interest at the prime rate plus 0.5% per annum (7.75% as of
December 31, 2005). The credit facility does not impose any financial covenants and requires all receivables collected be
submitted to Capco as collateral. If no borrowings have been made against the line of credit, payments received by Capco are
subject to a one day hold to allow for the application of funds. As of December 31, 2005, $237,169 included in cash and cash
equivalents was subject to this 1-day hold. As of December 31, 2005, we had no borrowings outstanding under the line of
redit and $3,400,584 was available for borrowing.
c

Cash and cash equivalents were $1,176,101 as of December 31, 2005 compared to $333,533 as of December 31, 2004.

Net cash generated from operating activities was approximately $877,000 for the year ended December 31, 2005, primarily
due to higher sales and increased accounts payable & accrued liabilities partially offset by increased levels of finished goods
inventory and accounts receivable. We used $239,000 in investing activities for the year ended December 31, 2005, primarily
for the purchase of new labeling equipment for a certain co-packer in support of a dedicated production line for our exclusive
use as well as registration and maintenance of our trademarks and patent. Cash flow from financing activities was $204,000
for the year ended December 31, 2005 and consisted primarily of proceeds from the exercises of stock options partially offset
by repayment of borrowings under the line of credit.

The increase in our accounts receivable of $865,000 from $2,835,000 at December 31, 2004 to $3,700,000 at
December 31, 2005 was due principally to increased revenue during the period. Similarly, the increase in accounts payable
and accrued liabilities from $2,746,000 at December 31, 2004 to $3,851,000 December 31, 2005 of $1,106,000 was due
rincipally to increased production requirements in support of increased revenue during the period.
p

We do not have any current material commitments for capital expenditures.

Seasonality

We have experienced significant fluctuations in quarterly results that have been the result of many factors. In
particular, like many other companies in the beverage industry, we generate a substantial percentage of our revenues during
the warm weather months of April through September. Management believes that the demand for our products will continue
to reflect such seasonal consumption patterns. In addition, our operating results are dependent upon the performance of our
independent distributors, as well as competition in the industry and general economic conditions.

Due to these and other factors, our results of operations have fluctuated from period to period. As a result, management

believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied
upon as any indication of future performance. While we look to expand our distribution network and increase market
penetration, however, such seasonality may not be easily discernible from results of operations. Due to all of the foregoing
factors, our operating results in a particular quarter may fail to meet market expectations.

vestor Relations

During the 2005 fiscal year, we completed all investor relations activities in-house. We sent out copies of news or press

releases, our corporate brochure, and communicated to shareholders via a quarterly earnings release conference call.

ITEM 7. FINANCIAL STATEMENTS.

Financial Statements are listed in the Index to Financial Statements and filed and included elsewhere herein as a part of

is Annual Report on Form 10-KSB.

ITEM 8. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE.

None

EM 8A. CONTROLS AND PROCEDURES

We maintain disclosure controls and procedures designed to ensure that information required to be disclosed in our

filings under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods
specified in the Securities and Exchange Commission’s rules and forms. Our Chief Executive Officer and Controller have
evaluated our disclosure controls and procedures as of the end of the period covered by this Annual Report on Form 10-KSB
nd have determined that such disclosure controls and procedures are effective.
a

There has been no change in our internal control over financial reporting in connection with this evaluation that
occurred during our last fiscal quarter (our fourth fiscal quarter in the case of this annual report) that has materially affected,
or is reasonably likely to materially affect, our internal control over financial reporting.

EM 8B. OTHER INFORMATION

As previously announced, in December 2005 we engaged the services of James M. Mullen as our interim Chief
Financial Officer under the terms of an Interim CFO Engagement Agreement. The consulting agreement was for an initial
term of three months, continuing on a monthly basis thereafter until terminated by either party. Effective March 28, 2006, we
and Mr. Mullen terminated this consulting agreement. We are continuing our search for a permanent Chief Financial Officer.

Effective February 21, 2006, we hired Lars P. Nilsen as our Executive Vice President of Sales. Mr. Nilsen has an at-
will employment arrangement with us. Mr. Nilsen joined us from Northwest Horticulture, where he served in the roles of
Chief Operating Officer and President/CEO. Prior to Northwest Horticulture, Mr. Nilsen served for 8 years in multiple senior
positions with The Coca-Cola Company in Scandinavia, most recently as Director of On-Premise, Nordic Region where he
was responsible for directing corporate strategy across the five Nordic countries with sales of $300 million. As Vice
President of Sales at Coca-Cola Bottlers of Denmark from 1996 to 1999, Mr. Nilsen established and built an on-premise sales
division with annual sales of $110 million, growing market share from 50% to 70%. As President of Coca-Cola Cold Drink
in Oslo, Norway from 1993 to 1996, Mr. Nilsen was responsible for building a $50 million on-premise company with a staff
of 145. Mr. Nilsen’s education includes an MBA from the University of Washington, a B.Sc. from the University of Utah
with a major in Finance and an extensive management training program from Coca-Cola University.

PART III

ITEM 9. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS; COMPLIANCE

WITH SECTION 16(A) OF THE EXCHANGE ACT

We have a Code of Ethics that applies to our principal executive officer, controller and others performing similar
functions. A copy of the Code of Ethics was filed as an exhibit to our annual report on Form 10-KSB for the year ended
D

ecember 31, 2003.

The other information called for by Part III, Item 9, is included in our proxy statement relating to our 2006 annual

meeting of shareholders to be held on May 18, 2006, and is incorporated herein by reference. The proxy statement will be
filed within 120 days of December 31, 2005, our fiscal year end.

ITEM 10. EXECUTIVE COMPENSATION

Information called for by Part III, Item 10, is included in our proxy statement relating to our 2006 annual meeting of

areholders to be held on May 18, 2006, and is incorporated herein by reference.

ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND

RELATED SHAREHOLDER MATTERS

Certain information called for by Part III, Item 11, is included in our proxy statement relating to our 2005 annual

meeting of shareholders to be held on May 18, 2006, and is incorporated herein by reference.

Equity Compensation Plan Information

The following table gives information as of December 31, 2005, the end of the most recently completed fiscal year,
about shares of common stock that may be issued upon the exercise of options, warrants and rights under our 1996 Stock
Option Plan and 2002 Stock Option Plan, which are our only existing equity compensation plans. See also “Note 10 to
C

onsolidated Financial Statements of Jones Soda Co.” included in this Report.

Plan Category
Equity Compensation Plans Approved by Shareholders (2)......
Equity Compensation Plans Not Approved by Shareholders.....
TOTAL.............................................................................

(a)
No. of
Shares to be
Issued Upon
Exercise of
Outstanding
Stock
Options
1,782,000 $

N/A

1,782,000 $

(b)
Weighted
Average
Exercise
Price of
Outstanding
Stock
Options

1.83(3)
N/A
1.83(3)

(c)

(d)

No. of Shares
Available for
Future
Issuance (1)

187,000(4)

N/A

187,000(4)

Total
of Shares
Reflected
in
Columns
(a) & (c)
1,969,000
N/A
1,969,000

(1) Excludes from this calculation the number of shares reflected in Column (a).
(2) Consists of the 1996 Stock Option Plan and 2002 Stock Option Plan.
(3) At December 31, 2005, there were outstanding options for a total of 161,500 shares with exercise prices in Canadian

dollars, and outstanding options for a total of 1,620,500 shares with exercise prices in U.S. dollars. The weighted
average of those exercise prices was $1.83 (U.S.), based on a currency exchange rate of 1.1618 Canadian to 1 U.S.

(4) The 2002 Stock Option Plan initially provided for 1,500,000 shares available for issuance under the plan, with an

increase of up to an additional 250,000 shares (or such lesser number as approved by the Board of Directors) on
January 1 of each fiscal year during the 10-year term of the plan, beginning January 1, 2003 through and including
January 1, 2012. Accordingly, as of December 31, 2005, a total of 2,250,000 shares were available for issuance under
the 2002 plan, with an aggregate maximum of up to 3,750,000 shares available over the 10-year life of the 2002 plan.
The 1996 Stock Option Plan has been terminated and no additional options may be granted under the plan, although
currently outstanding options will continue in accordance with their terms.

ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information called for by Part III, Item 12, is included in our proxy statement relating to our 2006 annual meeting of

areholders to be held on May 18, 2006, and is incorporated herein by reference.

ITEM 13. EXHIBITS.

3.1(1)
3.2(1)
4.1(2)

Articles of Incorporation of Jones Soda Co.
Bylaws of Jones Soda Co.
Escrow Agreement dated November 15, 2002, between Jones Soda Co., Pacific Corporate Trust Company,

and the Shareholders named therein

10.1(3)++
10.2(3)++
10.3(4)++
10.3A(4)++ Amendment No. 1 to Supply Agreement, dated June 27, 2004, between Jones Soda Co. and Zuckerman-

Bottling Agreement dated January 1, 2002, between Jones Soda Co. and Polaris Water Company Inc.
Bottling Agreement dated December 13, 2001, between Jones Soda Co. and J. Lieb Foods Inc.
Supply Agreement dated January 1, 2004, between Jones Soda Co. and Zuckerman-Honickman, Inc.

Honickman, Inc.

10.4(3)++
10.5(5)
10.5A(6)
10.5B(7)
10.6(8)
10.7(8)

10.8(9)
10.9(3)
10.10(10)
10.11(7)++

10.12(7)++

Distributor Agreement dated September 12, 2001, between Jones Soda Co. and Jones Soda of Michigan LLC.
Lease Agreement dated March 14, 2000, between R2H2 LLC and Urban Juice & Soda Company Ltd.
First Amendment to Lease, dated March 1, 2003, between R2H2 LLC and Jones Soda Co.
Second Amendment to Lease, dated March 1, 2005, between R2H2 LLC and Jones Soda Co.
Guaranty, dated June 25, 2005, by Jones Soda Co. in favor of CAPCO Financial Company
Contract of Sale Security Agreement, dated June 25, 2005, between Jones Soda (USA), Inc. and CAPCO

Financial Company, as amended by Amendment No. 1 dated June 25, 2005
Employment Agreement with Peter M. van Stolk dated effective December 1, 2004
Urban Juice & Soda Co. Ltd. 1996 Stock Option Plan
Jones Soda Co. 2002 Stock option plan
Licensing and Distribution Agreement, dated effective April 1, 2005, between Jones Soda Co. and The

Kroger Co.

Licensing and Distribution Agreement, dated effective July 16, 2004, between Jones Soda Co. and Target

Corporation

10.13A(11)++ Supply Agreement with Panera, LLC, dated May 28, 2003
10.13B(11)++ First Amendment to Supply Agreement with Panera, LLC, dated May 27, 2004
10.13C(11)++ Second Amendment to Supply Agreement with Panera, LLC, dated April 1, 2005
14.1(4)
21.1(6)
23.1**

Code of Ethics for Financial Officers
Subsidiaries of Jones Soda Co.
Consent of KPMG LLP

31.1**

31.2**

32.1**

32.2**

Certification by Peter M. van Stolk, Chief Executive Officer, pursuant to Rule 13a-14(a), pursuant to Section

302 of the Sarbanes-Oxley Act of 2002

Certification by Melody J. Morgan, Controller, pursuant to Rule 13a-14(a), pursuant to Section 302 of the

Sarbanes-Oxley Act of 2002

Certification by Peter M. van Stolk, Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted

pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Certification by Melody J. Morgan, Controller, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to

Section 906 of the Sarbanes-Oxley Act of 2002

Filed as an exhibit to this annual report on Form 10-KSB.

**
++ Portions of the marked exhibits have been omitted pursuant to requests for confidential treatment filed with the SEC.
(1) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s annual report on Form 10-

KSB for the fiscal year ended December 31, 2000, filed on March 30, 2001.

(2) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s definitive proxy statement

on Schedule 14A, filed on May 24, 2002.

(3) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s annual report on Form 10-

KSB for the year ended December 31, 2001, filed on April 1, 2002.

(4) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s annual report on Form 10-

KSB for the year ended December 31, 2003, filed on March 30, 2004.

(5) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s quarterly report on Form

10-QSB for the quarter ended March 31, 2000, filed on May 15, 2000.

(6) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s annual report on Form 10-

KSB for the year ended December 31, 2002, filed on March 28, 2002.

(7) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s annual report on Form 10-

KSB for the year ended December 31, 2004, filed on March 30, 2005.

(8) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s quarterly report on Form

10-QSB for the quarter ended June 30, 2005, filed on August 12, 2005.

(9) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s current report on Form 8-K

dated February 14, 2005, filed on February 16, 2005.

(10) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s quarterly report on Form

10-QSB for the quarter ended June 30, 2002, filed on August 14, 2002.

(11) Previously filed as an exhibit to, and incorporated herein by reference from, the Company’s quarterly report on Form

10-QSB for the quarter ended March 31, 2005, filed on May 16, 2005.

EM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information called for by Part III, Item 14, is included in our proxy statement relating to our 2006 annual meeting of

shareholders to be held on May 18, 2006, and is incorporated herein by reference.

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this Form 10-KSB to be signed on its

ehalf by the undersigned, thereunto duly authorized, on March 29, 2006.

SIGNATURES

JONES SODA CO.

By:

/s/ PETER M. VAN STOLK

Peter M. van Stolk
President and Chief Executive Officer

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

Signature

Capacities

Date

/s/ PETER M. VAN STOLK
Peter M. van Stolk

President, Chief Executive Officer and

Chairman (Principal Executive Officer)

March 29, 2006

/s/ MELODY J. MORGAN
Melody J. Morgan

Controller

/s/ RON B. ANDERSON
Ron B. Anderson

Scott Bedbury

/s/ MICHAEL M. FLEMING
Michael M. Fleming

/s/ JOHN J. GALLAGHER, JR.
John J. Gallagher, Jr.

/s/ MATTHEW KELLOGG
Matthew Kellogg

/s/ STEPHEN C. JONES
Stephen C. Jones

/s/ ALFRED W. ROSSOW, JR.
Alfred W. Rossow, Jr.

Director

March 29, 2006

March 28, 2006

March 29, 2006

March 28, 2006

March 29, 2006

JONES SODA CO.

FORM 10-KSB ANNUAL REPORT

INDEX TO FINANCIAL STATEMENTS

Independent Auditor’s Report .........................................................................................................................
Consolidated Financial Statements:

Consolidated balance sheets as of December 31, 2005 and 2004 ..........................................................
Consolidated statements of operations for the years ended December 31, 2005 and 2004 ....................
Consolidated statements of shareholders’ equity and comprehensive income for the years ended December 31,

2005 and 2004 ...................................................................................................................................
Consolidated statements of cash flows for the years ended December 31, 2005 and 2004....................
Notes to consolidated financial statements ......................................................................................................

Page

F-2

F-3

F-4

F-5

F-6

F-7

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Jo

nes Soda Co. and Subsidiaries

We have audited the accompanying consolidated balance sheets of Jones Soda Co. and subsidiaries as of December 31,

2005 and 2004 and the related consolidated statements of operations, stockholders’ equity and comprehensive income and
cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company’s
management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with standards established by the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the
financial position of Jones Soda Co. and subsidiaries as of December 31, 2005 and 2004, and the results of their operations
and cash flows for the years then ended in conformity with United States generally accepted accounting principles.

KPMG LLP (signed)

Vancouver, Canada
ebruary 24, 2006
F

JONES SODA CO. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

December 31, 2005 and 2004

ASSETS

Current assets:

Cash and cash equivalents (note 8) ...................................................................
Accounts receivable (note 3).............................................................................
Inventory (note 5)..............................................................................................
Prepaid expenses and deposits ..........................................................................

Capital assets (note 6) .................................................................................................
Intangible assets (note 7) ............................................................................................

Current liabilities:

LIABILITIES AND SHAREHOLDERS’ EQUITY

Bank indebtedness (note 8) ...............................................................................
Accounts payable and accrued liabilities ..........................................................
Current portion of capital lease obligations.......................................................
Current portion of deferred revenue (note 4).....................................................

Capital lease obligations (note 9)................................................................................
Deferred revenue (note 4) ...........................................................................................
Shareholders’ equity (note 10):

Common stock:

Authorized: 100,000,000 common stock, no par value
Issued and outstanding: 21,616,596 common stock (2004—20,956,346)
Additional paid-in capital..................................................................................
Accumulated other comprehensive income.......................................................
Deficit................................................................................................................

2005

2004

1,176,101 $
3,699,994
4,694,213
146,614

9,716,922
662,942
72,753

333,533
2,834,882
3,550,595
399,779

7,118,789
682,439
49,444

$ 10,452,617 $

7,850,672

— $

3,851,335
114,110
52,318

4,017,763
88,219
—

480,285
2,745,602
63,549
50,000

3,339,436
113,509
50,000

12,491,133
764,622
107,752
(7,016,872)

11,780,996
758,877
107,752
(8,299,898)

6,346,635

4,347,727

$ 10,452,617 $

7,850,672

Commitments and contingencies (note 11)

See accompanying notes to consolidated financial statements.

JONES SODA CO. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

Years ended December 31, 2005 and 2004

Revenue ......................................................................................................................
Cost of goods sold ......................................................................................................
Gross profit .................................................................................................................
Licensing revenue.......................................................................................................
Net revenue.................................................................................................................

Operating expenses:

Promotion and selling........................................................................................
General and administrative................................................................................

Income from operations ..............................................................................................
Other income (expense):

Interest (expense), net .......................................................................................
Other income.....................................................................................................

Earnings before income taxes .....................................................................................
Provision for income taxes (Note 12) .........................................................................
Earnings for the year...................................................................................................
Earnings per share:

Basic..................................................................................................................
Diluted...............................................................................................................

Weighted average number of common stock:

2005
$ 33,511,053
21,915,930

2004
$ 27,449,674
17,885,811

11,595,123
724,183

12,319,306

7,666,733
3,347,615

11,014,348

1,304,958

(20,000)
48,600

28,600

1,333,558
50,532

9,563,863
109,234

9,673,097

5,955,645
2,426,555

8,382,200

1,290,897

(3,705)
56,798

53,093

1,343,990
13,630

1,283,026

1,330,360

0.06
0.06

21,412,214
22,593,127

20,639,402
21,949,001

See accompanying notes to consolidated financial statements.

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY AND COMPREHENSIVE INCOME

JONES SODA CO. AND SUBSIDIARIES

Years ended December 31, 2005 and 2004

Common stock

Number

Amount
20,089,096 $ 11,178,475 $ 739,140 $

Additional
paid-in
capital

Accumulated
other
comprehensive
income

Balance, December 31, 2003 ..................................................................
Options exercised....................................................................................
Stock-based compensation expense........................................................
Earnings and comprehensive income for the year ..................................

867,250
—
—

602,521
—
—

Balance, December 31, 2004 ..................................................................
Option exercised .....................................................................................
Stock-based compensation expense........................................................
Earnings and comprehensive income for the year ..................................

20,956,346
660,250
—
—

11,780,996
710,137
—
—

—
19,737
—

758,877
—
5,745
—

Total
shareholders’
equity

Deficit
(9,630,258) $ 2,395,109
602,521
19,737
1,330,360

1,330,360

—
—

(8,299,898)
—
—

1,283,026

4,347,727
710,137
5,745
1,283,026

107,752 $
—
—
—

107,752
—
—
—

Balance, December 31, 2005 ..................................................................

21,616,596 $ 12,491,133 $ 764,622 $

107,752 $

(7,016,872) $ 6,346,635

See accompanying notes to consolidated financial statements.

JONES SODA CO. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

Years ended December 31, 2005 and 2004

Cash flows from (used in) operating activities:

Earnings for the year ..........................................................................................
Items not involving cash:

Depreciation and amortization..................................................................
Stock-based compensation........................................................................

Changes in assets and liabilities:

Accounts receivable..................................................................................
Inventory...................................................................................................
Prepaid expenses.......................................................................................
Accounts payable and accrued liabilities ..................................................
Net cash from (used in) operating activities....................................

Cash flows used in investing activities:

Purchase of capital assets ...................................................................................
Purchase of intangible assets..............................................................................
Net cash used in investing activities................................................

Cash flows from financing activities:

Net borrowing (repayment) under line of credit.................................................
Net borrowing (repayment) of capital lease obligations.....................................
Deferred revenue ................................................................................................
Proceeds from exercise of options......................................................................
Cash flows from financing activities...............................................
Net increase in cash and cash equivalents ...................................................................
Cash and cash equivalents, beginning of year .............................................................
Cash and cash equivalents, end of year........................................................................
Supplemental disclosure of non-cash financing and investing activities:

Bad debt recovery ..............................................................................................
Assets acquired under capital leases...................................................................

Cash paid during year for:

Interest payments ...............................................................................................
Income taxes.......................................................................................................

2005

2004

1,283,026

1,330,360

220,283
5,745

193,223
19,737

(865,112)
(1,143,618)
253,165
1,105,733

(1,327,508)
(1,549,671)
(124,156)
686,015

859,222

(772,000)

(50,871)
(42,072)

(92,943)

(480,285)
(105,881)
(47,682)
710,137

76,289

842,568
333,533

1,176,101

6,951
131,152

20,000
55,373

(167,019)
(12,176)

(179,195)

480,285
(64,066)
(50,000)
602,521

968,740

17,545
315,988

333,533

15,000
179,782

7,288
—

See accompanying notes to consolidated financial statements.

JONES SODA CO. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Years Ended December 31, 2005 and 2004

. Nature and continuance of operations:

Jones Soda Co. (the “Company” or “Jones Soda”) develops, produces, markets, and distributes “alternative” or “new

age” beverages. The Company’s primary product lines include the brands: Jones Soda Co., Jones Naturals™, a non-carbonated
juice & tea drink, Jones Organics, ready to drink organic tea, Jones Energy, a high energy drink, and WhoopAss™, a high
energy drink. Urban Juice and Soda Company Limited, the Company’s predecessor, was incorporated in 1986 under the
Company Act (British Columbia). The Company has three operating subsidiaries, Jones Soda Co. (USA) Inc., Jones Soda
(Canada) Inc., and myJones.com Inc., as well as one non-operating subsidiary, Whoopass USA Inc.

2. Significant accounting policies:

(a) Basis of presentation:

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries.

Significant intercompany accounts and transactions have been eliminated in consolidation.

(b) Use of estimates:

The preparation of the consolidated financial statements requires management to make a number of estimates and
assumptions relating to the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at
the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting
period. Significant items subject to such estimates and assumptions include the carrying amount of inventory, capital assets,
intangible assets, valuation allowances for receivables, deferred income tax assets and liabilities and state and city taxes.
A

ctual results could differ from those estimates.

Except where otherwise stated, these consolidated financial statements are presented in U.S. dollars. All foreign
exchange gains or losses, including those arising from translating the net monetary assets of the Company’s Canadian
operations to the Company’s functional currency of US dollars, have been included in income. For the twelve month period
ended December 31, 2005, the Company incurred a foreign exchange gain of $3,835 (2004—$56,798).

(d) Cash and cash equivalents:

The Company considers all short-term investments with a maturity date at purchase of three months or less to be cash

equivalents.

(e) Inventory:

Inventory has been stated at the lower of cost and estimated net realizable value and includes adjustments for estimated
obsolescence. Cost is determined principally using actual cost on a first-in first-out basis. Finished goods inventory older than
12 months is considered obsolete and is expensed as cost of goods sold.

(f) Capital assets:

Property and equipment is recorded at cost and depreciated on the declining balance basis over the estimated useful

lives of the assets as follows:

Asset

Equipment...............................................................................................
Vehicles and Office and computer equipment........................................
Equipment under capital lease ................................................................

Rate
20% to 50%
30%

Lease term which

approximates its
useful life

(g) Intangible assets:

The Company’s intangible assets include costs associated with securing trademarks and patents for the Company’s

products and are amortized on a straight-line basis over 5 years.

(h) Impairment of long-lived assets and long-lived assets to be disposed of:

Long-lived assets, which include capital assets and intangible assets, are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be
held and used is measured by a comparison of the carrying amount of the assets to future undiscounted net cash flows
expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is
measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed
f are reported at the lower of the carrying amount or fair value less costs to sell.
o

(i) Revenue recognition:

Sales are recorded when title passes, which is when goods are received by the customer, and represent amounts realized

net of provisions for sales returns, discounts and allowances which are recognized at the time of sale. The Company’s sales
arrangements are not subject to warranty. Cash received in advance of delivery is recorded as deferred revenue in the
consolidated balance sheets.

Licensing revenue is recorded when confirmation of sale to third parties is received from the customer, and represents

amounts realized net of provisions for sales returns.

The Company recognizes sales of concentrate relating to a licensing agreement, in accordance with EITF 99-19
“Reporting Revenue Gross as a Principal versus Net as an Agent”. As a result, the sale of concentrate and associated costs are
recorded on a net basis. As concentrate is sold at cost, there is no impact on the Company’s statements of operations.

To record sales returns, the Company issues a credit note to the customer once it has obtained the returned goods.
Discounts are offered to customers via promotional events. Discounts are recorded at the time of sale by issuing a credit note
for the discount relating to the shipment.

Consideration given by the Company to a customer (including a reseller of the Company’s products) is accounted for
as a reduction of revenue when recognized in the Company’s statements of operations. For the twelve month period ended
December 31, 2005, revenue was reduced by $293,295 (2004—$361,068).

(j) Research and development:

Research and development costs, which consist primarily of product development costs, are expensed in the period

incurred and are included in general and administrative expenses. During the year ended December 31, 2005, the Company
incurred research and development costs of $41,406 (2004—$0).

(k) Stock-based compensation:

The Company accounts for its stock-based compensation arrangements with employees in accordance with the

provisions of Accounting Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees”, and
related interpretations. As such, compensation expense under fixed plans is recorded on the date of grant only if the market
value of the underlying stock at that date exceeds the exercise price.

SFAS No. 123, “Accounting for Stock Based Compensation”, requires entities that continue to apply the provisions of

APB Opinion No. 25 for transactions with employees to provide pro forma earnings and pro forma earnings per share
disclosures for employee stock option grants as if the fair-value-based method in SFAS No. 123 had been applied to these
tr

ansactions.

The Company recognizes compensation expense for stock options, common stock and other equity instruments issued
to non-employees for services received based upon the fair value of the equity instruments issued at the date of performance
ompletion.
c

Under APB 25, compensation expense is measured as the excess, if any, of the market price of the underlying stock

over the exercise price on the measurement date of the grant. Had stock compensation expense for grants to employees under
the Company’s stock option plan been determined based on the fair value methodology under SFAS 123, the Company’s net
earnings for years ended December 31, 2005 and 2004 would have been presented as follows:

Earnings as reported ...................................................................................
Add: Stock-based employee compensation expense included in reported

earnings..................................................................................................
Deduct: Stock-based employee compensation expense determined under fair
value method for all awards ...................................................................
Pro forma earnings......................................................................................

Earnings per share

Basic—as reported ............................................................................
Basic—pro forma ..............................................................................
Diluted—as reported .........................................................................
Diluted—pro forma ...........................................................................

Twelve Months Ended
December 31

2005
1,283,026 $

2004
1,330,360

5,745

19,737

(764,615)

(333,405)

524,156 $

1,016,692

0.06 $
0.02 $
0.06 $
0.02 $

0.06
0.05
0.06
0.05

$
$
$
$

The comparative period expense figures for 2004 were reduced by $14,797 for an adjustment to the pro forma stock

based compensation calculation.

The fair value of these options was estimated at the date of grant using the Black-Scholes option pricing model, which

takes into account (1) the market price of the underlying stock at the grant date, (2) the exercise price, (3) an expected life
ranging from one to five years, (4) 0% dividend yield, (5) a risk-free interest rate of 3.26% to 4.18% (2004—1.63% to
2.55%), and (6) an estimated volatility of 80% to 82% (2004—82%).

The weighted average fair value of options granted in 2005 and 2004 was $1.86 and $1.06, respectively.

(l) Advertising:

The Company expenses advertising costs as incurred. During the year ended December 31, 2004, the Company

curred advertising costs of $5,120,326 (2004—$3,891,751).

(m) Income taxes:

The Company accounts for income taxes in accordance with SFAS No. 109, “Accounting for Income Taxes.” The

objectives of accounting for income taxes are to recognize the amount of taxes payable for the current year and deferred tax
assets and liabilities for future tax consequences of events that have been recognized in the Company’s financial statements
or tax returns. The Company performs periodic evaluations of recorded tax assets and liabilities and maintains a valuation
allowance if considered necessary. The determination of taxes payable for the current year includes estimates. In the event
that actual results differ materially from management’s expectations, the estimated taxes payable could materially change,
directly impacting the Company’s financial position or results of operations.

(n) Earnings per share:

Basic earnings per share is computed using the weighted average number of common shares outstanding during the

periods, excluding reacquired stock and common stock held in escrow that is subject to cancellation if certain criteria are not
achieved. Diluted earnings per share are computed by adjusting the weighted average number of common shares by the
ffective net exercise or conversion of all dilutive securities.
e

(o) Comprehensive income:

SFAS No. 130, “Reporting Comprehensive Income”, establishes standards for reporting and disclosure of

comprehensive income and its components in a full set of general-purpose financial statements. The Company discloses the
comprehensive income in the Consolidated Statements of Shareholders’ Equity And Comprehensive Income.

(p) Volume rebates from vendors:

In 2004, the Company adopted EITF 02-16 on “Accounting by a Customer for Certain Consideration Received from a
Vendor”. As a result, consideration received by the Company from a vendor is accounted for as a reduction of cost of goods
sold or inventory, as appropriate. For the year ended December 31, 2005, the reduction of cost of goods sold is $191,112
(200

4—$185,471) and inventory is $10,534 (2004—$40,488).

(q) Recent accounting pronouncements:

In September 2005, the EITF issued EITF Issue No. 04-13 Accounting for Purchases and Sales of Inventory with the
Same Counterparty. EITF 04-13 provides guidance as to when purchases and sales of inventory with the same counterparty
should be accounted for as a single exchange transaction. EITF 04-13 also provides guidance as to when a nonmonetary
exchange of inventory should be accounted for at fair value. EITF 04-13 will be applied to new arrangements entered into,
and modifications or renewals of existing arrangements occurring after January 1, 2007. The application of EITF 04-13 is not
expected to have a significant impact on the Company’s financial statements.

In March 2005, the FASB issued FASB Interpretation No. 47 Accounting for Conditional Asset Retirement Obligations

which requires conditional asset retirement obligations to be recognized if a legal obligation exists to perform asset
retirement activities and a reasonable estimate of the fair value of the obligation can be made. FIN 47 also provides guidance
as to when an entity would have sufficient information to reasonably estimate the fair value of an asset retirement obligation.
The Company adopted the provisions of FIN 47 for the year ended December 31, 2005. No conditional asset retirement
obligations were recognized and, accordingly, the adoption of FIN 47 had no effect on the Company’s financial statements.

In December 2004, the Financial Accounting Standards Board (“FASB”) issued revised Statement of Financial
Accounting Standards No 123 entitled “Share-Based Payment” (“FAS No. 123R”). This revised statement addresses
accounting for stock-based compensation and results in the fair value of all stock-based compensation arrangements,
including options, being recognized as an expense in a company’s financial statements as opposed to supplemental disclosure
in the notes to financial statements. The revised Statement eliminates the ability to account for stock-based compensation
transactions using APB Opinion No. 25. FAS No. 123R is effective for public entities that file as small business issuers as of
the beginning of the first interim or annual reporting period that begins after December 15, 2005. The Company is currently
assessing the implications of FAS 123R to its consolidated financial statements.

In November 2004, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting

Standards No. 151 entitled “Inventory Costs—an amendment of ARB No. 43, Chapter 4” (“FAS No. 151”). This statement
amends the guidance in ARB No. 43 to clarify the accounting for abnormal amounts of idle facility expense, freight, handling
costs and spoilage. FAS No. 151 requires that these items be recognized as current period charges. The Company adopted
FAS No. 151 in the year ended December 31, 2004. It had no effect on the Company’s financial statements.

(r) Reclassifications

Certain prior year amounts have been reclassified to conform to the 2005 presentation.

. Accounts receivable:
3

Trade............................................................................................
Other ............................................................................................
Allowance for doubtful accounts .................................................

2005
3,500,617 $
306,783
(107,406)
3,699,994 $

2004
2,851,922
158,084
(175,124)

2,834,882

Supplementary information on the allowance for doubtful accounts:

Allowance for doubtful accounts:

Beginning of year..................................................................
Bad debt expense...................................................................
Net recoveries and write offs ................................................

End of year......................................................................................

2005

2004

175,124 $
86,699
(154,417)
107,406 $

665,327
4,000
(494,203)

175,124

Of the $154,417 of net recoveries and write offs, $147,466 relate to bad debts expensed during 2001.

4. Deferred revenue:

Current portion of deferred revenue ...................................................
Deferred revenue ................................................................................

2005
52,318 $
—
52,318 $

2004
50,000
50,000

100,000

In 2001, the Company secured a new distributor to replace a previous distributor that went bankrupt. As part of the

distribution agreement, the Company received a $250,000 non-refundable cash payment from its new distributor which was
recorded as deferred revenue and is being amortized on a straight-line basis over the five years, representing management’s
current best estimate of the period of imputed benefit from the initial distribution agreement. During 2005, $50,000 related to
t is agreement has been recognized in revenue.
h

5. Inventory:

Finished goods .............................................................................
Raw materials ..............................................................................

. Capital Assets:

Vehicles ....................................................................................
Equipment.................................................................................
Office and computer equipment ...............................................

Accumulated depreciation ........................................................

2005
2,911,815 $
1,782,398
4,694,213 $

2004
1,964,875
1,585,720

3,550,595

2005
276,532 $

1,159,668
652,892
2,089,092
(1,426,150)
662,942 $

2004
265,630
1,025,410
616,029

1,907,069
(1,224,630)

682,439

Included in capital assets are assets under capital leases with a cost of $586,492 (2004—$455,340) and accumulated

depreciation of $176,203 (2004—$89,052).

7. Intangible assets:

Trademarks and patents ..................................................................
Accumulated amortization..............................................................

2005
370,197 $
(297,444)
72,753 $

2004
328,125
(278,681)

49,444

During the year ended December 31, 2005 amortization of $18,762 (2004—$38,588) related to intangible assets was

r cognized.
e

. Bank indebtedness:

On June 25, 2005, the existing credit facility granted to the Company by Capco Financial Company, a division of
Greater Bay Bank N.A, was renewed for a further one-year revolving line of credit of up to $5,000,000. The amount available
for borrowing from time to time under the revolving line of credit is dependent upon the levels of certain accounts receivable
and inventory of the Company. This revolving line of credit is secured by all of the Company’s assets, including accounts
receivable, inventory, trademarks and other intellectual property, and certain equipment. Borrowings under the credit facility
bear interest at prime plus 0.5% per annum (7.75% at December 31, 2005). The credit facility does not impose any financial
covenants. As of December 31, 2005, the Company had no borrowings outstanding under the line of credit and $3,400,584
available for borrowing. In accordance with the terms of this agreement, all receivables collected are submitted to Capco as
collateral for the line of credit. If no borrowings have been made against the line of credit, payments received by Capco are
subject to a 1-day hold to allow for the application of funds. As of December 31, 2005, $237,169 (2004—$29,300) in cash
and cash equivalents was subject to this 1-day hold.

. Capital lease obligations:

The Company’s scheduled payments, including interest ranging from 5% to 15% at December 31, 2005 are as follows:

2006 .......................................................................................................................
2007 .......................................................................................................................
2008 .......................................................................................................................
Total minimum capital lease payments..................................................................
Less amount representing interest..........................................................................
Present value of total minimum capital lease payments ........................................
Less current portion of capital lease obligations....................................................
Capital lease obligations excluding current portion...............................................

122,896
73,214
15,636

211,746
9,417

202,329
114,110

88,219

0. Stock-based compensation:

Stock options

In 1996, the Company adopted a stock option plan (the 1996 Plan) that provides for the issuance of incentive and non-
qualified stock options to officers, directors, employees and consultants. In addition, in 2002 the Company adopted a second
stock option plan for the issuance of incentive and non-qualified stock options to officers, directors, employees and
consultants (the 2002 Plan). (The 1996 Plan and 2002 Plan are collectively referred to as the Plans.)

The Board of Directors determines the terms and conditions of the options granted under the Plans, including the
exercise price and vesting schedule. The exercise price for qualified incentive stock options cannot be less than the fair
market value of the underlying stock at the date of grant, and the maximum term is five years from the date of grant. Options
ranted generally vest over a period of 18 months.
g

Where options issued after January 18, 2001 have an exercise price in currency that is not either the (a) functional

currency of the Company or (b) the currency in which the employee is paid, the options are to be accounted for as variable
plan options and compensation expense will be recorded equal to changes in the market value of the underlying common
shares at each reporting period.

For the year ended December 31, 2005, the Company granted all options in US dollars. Included in general and

administrative expenses for 2005 is stock-based compensation of $5,745 (2004—$19,737).

A summary of the Company’s stock option activity is as follows:

Balance at December 31, 2003 .............................................................
Option granted ......................................................................................
Options exercised..................................................................................
Options cancelled..................................................................................

Balance at December 31, 2004 .............................................................
Option granted ......................................................................................
Options exercised..................................................................................
Options cancelled..................................................................................

Balance at December 31, 2005 .............................................................

Outstanding options

Number
of shares
2,404,500 $
560,500
(867,250)
(65,500)
2,032,250 $
613,500
(660,250)
(203,500)
1,782,000 $

Average exercise
price

US
0.58 $
2.39
(0.69)
(0.44)
1.06 $
4.00
(1.08)
(3.32)
1.83 $

CDN

0.76
2.88
(0.90)
(0.54)

1.27
4.65
(1.25)
(3.86)

2.13

The following table summarizes information about stock options outstanding and exercisable under the Plans at

ecember 31, 2005:

Range of
exercise
$0.70 to $0.86
$0.25 to $0.50
$1.10 to $2.99
$3.00 to $4.00
$4.01 to $5.01

Number
outstanding

161,500
728,000
397,250
452,375
42,875

1,782,000

Weighted
average
remaining
contractua l
life (years)

Weighted average
exercise price

Weighted average
exercise prices

CDN

Number
exercisable

0.29 $
1.75
3.00
3.80
4.61

0.76 $
0.41
2.10
3.96
5.01

0.89
0.47
2.44
4.60
5.82

161,500 $
728,000
397,250
249,656
10,250

0.76 $
0.41
2.10
3.94
5.01

CDN
0.89
0.47
2.44
4.57
5.82

1.83 $

2.13

1,546,656 $

1.48 $

1.72

11. Commitments and contingencies:

The Company has lease commitments for office and warehouse premises expiring on February 28, 2007. Future

minimum rent payments under this lease are $94,537 in 2006 and $15,978 in 2007. During the year ended December 31,
2005, the Company incurred rental expenses of $95,670 (2004—$101,345).

2. Income taxes:

The provision for income taxes consisted of the following:

Current taxes.........................................................................................
Deferred taxes.......................................................................................
Provision for income taxes ...................................................................

2005
50,532 $
—
50,532 $

2004
13,630
—

13,630

The items accounting for the difference between income taxes computed at the federal statutory rate and the provision

r income taxes are as follows:

2005

436,195

34% $

2004
452,322

34%

Federal statutory rate ............................................. $
Effect of:

Permanent differences ..................................
State income taxes, net of federal benefit.....
Alternative minimum tax .............................
Change in valuation allowance.....................
Other, net......................................................

30,681
40,000
10,532
(565,290)
98,414

2.4%
3.1%
0.8%
(44.1)%
7.7%

Provision for income taxes .................................... $

50,532

3.9% $

21,130

1.6%
— —
1.0%
(51.7)%
16.1%

13,630

(687,482)
214,030
13,630

1.0%

Deferred income taxes reflect the tax effects of temporary differences between the carrying amounts of assets and
liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of the
Company’s deferred income taxes were as follows:

Net operating loss carryforwards ..............................................
Capital assets ............................................................................
Intangible assets........................................................................
Other .........................................................................................

Total deferred tax asset .............................................................
Valuation allowance .................................................................

Net deferred tax asset................................................................

2005
1,731,023 $
82,258
420,753
120,971
2,355,005
(2,355,055)
— $

2004
2,225,494
135,268
427,730
135,914

2,924,406
(2,924,406)

—

Reclassifications have been made to the 2004 balances for certain components of deferred tax assets and liabilities in

order to conform to the current year presentation.

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some
portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon
the generation of future taxable income during the periods in which those temporary differences become deductible.
Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning
strategies in making this assessment. As of December 31, 2005, the Company does not believe it meets the criteria to
recognize deferred tax assets, and has accordingly provided a full valuation allowance.

At December 31, 2005, the Company has net operating loss carryforwards for income tax purposes of $5,091,244,

which expire at various times commencing in 2020. Net operating loss carryforwards may be subject to certain limitations
under Section 382 of the Internal Revenue Code.

3. Segmented information and export sales:

The Company operates in one industry segment, with operations during 2005 primarily in the United States and
Canada. During the year ended December 31, 2005 sales in the United States were approximately $29,620,000 (2004—
$24,186,000), sales in Canada were approximately $3,788,000 (2004—$3,152,000), and sales to other countries totaled
$103,000 (2004—$111,000). Sales have been assigned to geographic locations based on the location of customers.

As at December 31, 2005, the net book value of long-lived assets held in the United States was $603,854 (2004—

612,468). The net book value of long-lived assets held in Canada was $59,088 (2004—$69,971).

4. Financial instruments:

(a) Fair values:

As of December 31, 2005, the carrying amounts reported in the consolidated balance sheets for cash and cash
equivalents, accounts receivable, line of credit, accounts payable and accrued liabilities and capital lease obligations,
approximate their fair values due to the short-term to maturity of these instruments.

(b) Concentration of credit risk:

The Company mainly sells its products to customers in the United States and Canada. Customers in the United States

represent 92% (2004—91%) while customers in Canada represent 8% (2004—9%) of year end accounts receivable balances.
Three of the Company’s customers represent approximately 21% of revenues for the year ended December 31, 2005. Two
ustomers represented approximately 22% of revenues for the year ended December 31, 2004.
c

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

EXHIBIT 23.1

The Board of Directors
J nes Soda Co.
o

We consent to the incorporation by reference in the registration statements (Nos. 333-103939 and 333-109173) on Form S-8
of Jones Soda Co. of our report dated February 24, 2006, with respect to the consolidated balance sheets of Jones Soda Co.
and subsidiaries as of December 31, 2005 and 2004, and the related consolidated statements of operations, stockholders’
equity and comprehensive income and cash flows for each of the years in the two year period ended December 31, 2005,
which report appears in the December 31, 2005 annual report on Form 10-KSB of Jones Soda Co.

/s/ KPMG LLP

Vancouver, Canada
March 29, 2006

EXHIBIT 31.1

I, Peter M. van Stolk, certify that:

1. I have reviewed this annual report on Form 10-KSB of Jones Soda Co.

CERTIFICATION

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a
material fact necessary to make the statements made, in light of the circumstances under which such statements were made,
not misleading with respect to the period covered by this report.

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly
present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
eriods presented in this report.
p

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls

and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a. designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be
designed under our supervision, to ensure that material information relating to the registrant, including its consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is
being prepared;

b. evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and

c. disclosed in this report any change in the registrant’s internal control over financial reporting that occurred
during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect,
the registrant’s internal control over financial reporting.

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control

over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing equivalent functions):

a. all significant deficiencies and material weaknesses in the design or operation of internal controls over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize
and report financial information; and

b. any fraud, whether or not material, that involves management or other employees who have a significant role

in the registrant’s internal control over financial reporting.

Dated as of March 29, 2006.

/s/ PETER M. VAN STOLK
Peter M. van Stolk
President and Chief Executive Officer

EXHIBIT 31.2

I, Melody J. Morgan, certify that:

1. I have reviewed this annual report on Form 10-KSB of Jones Soda Co.

CERTIFICATION

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls

and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control

over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing equivalent functions):

b. any fraud, whether or not material, that involves management or other employees who have a significant role

in the registrant’s internal control over financial reporting.

Dated as of March 29, 2006.

/s/ MELODY J. MORGAN
Melody J. Morgan
Controller

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

In connection with the Annual Report of Jones Soda Co. (the “Company”) on Form 10-KSB for the fiscal year ended
December 31, 2005 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Peter M. van
Stolk, President and Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge and belief:

1. the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934;

and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and result of

operations of the Company.

Dated as of March 29, 2006.

/s/ PETER M. VAN STOLK
Peter M. van Stolk
President and Chief Executive Officer

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

In connection with the Annual Report of Jones Soda Co. (the “Company”) on Form 10-KSB for the fiscal year ended

December 31, 2005 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Melody J.
Morgan, Controller of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, that, to the best of my knowledge and belief:

1. the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934;

and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and result of

operations of the Company.

Dated as of March 29, 2006.

/s/ MELODY J. MORGAN
Melody J. Morgan, Controller