Jones Soda

2008 Annual Report

Letter to Shareholders
Notice of 2009 Annual Meeting and Proxy Statement
2008 Annual Report on Form 10-K

WWW.JONESSODA.COM

This annual report contains information about future expectations, plans and prospects of the company which constitute forward-looking
statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Forward-looking statements
include, for example, such words as “aims,” “anticipates,” likely,” “expects,” “believes,” “intends,” “plans,” “predicts,” “toward” or “should,” the
negatives of these words or similar words or expressions. Forward-looking statements are subject to certain risks and uncertainties that could
cause actual results to differ materially from those indicated by the forward-looking statements. Some of these risks and uncertainties are
described in this report and in the other documents we filed publicly with the Securities and Exchange Commission. Readers are cautioned not to
place undue reliance upon these forward-looking statements that speak only as to the date of this annual report. Except as required by law, we do
not assume any obligation to update the forward-looking statements we make herein.

April 2009

Dear Shareholders,

On behalf of the board and employees at Jones Soda Co., we would like to thank you for your continued support
during 2008. Like us, you invested in Jones Soda because you were impressed with the Company’s passion,
determination and innovative approaches to building a unique brand that engages the consumer in a way no other
brand had ever achieved, and the opportunity to profit from the premium soft drink category.

In January of 2008 we announced that we were entering a transition phase and that our passion and determination
would be aimed at rebuilding the foundational infrastructure of the business. As a result, our operating platform is
much stronger and we are looking toward additional improvements in the near future.

Let me cover just a few of those initiatives. The Jones Soda Co. distribution infrastructure is now national, with
strong partners in major markets throughout the U.S. This is a valuable asset that allows us to reach more channels
and more shoppers more often. Our sales organization is now one integrated, lean system of professionals focused
on increasing distribution with customers and managing our distributors to execute more effectively in store. Supply
chain logistics became a high priority as we moved to reduce costs and spending while improving quality to our
consumers. We recently contracted with a new bottler in Memphis to service the Gulf States and Southeast markets
which should reduce our transportation costs.

The impact of the economic crisis was felt across our business. Retailers reduced inventory levels and consumers
spent less on specialty premium products. In response, we initiated several changes to reduce expenses and preserve
cash. The economy impacted really good people’s jobs here at Jones. We terminated over fifty employees during the
course of the year to get to a very tight team of 60. We lowered our inventory levels by almost $2 million. We
significantly reduced slotting fees and trade allowances.

Packaging innovation has always been a main source of growth for us. Our go-forward package portfolio strategy
prioritizes single serve glass bottles in cold locations where people are more willing to pay a premium price with
their snack or meal. We have recently added over 40,000 new cold points of availability for our glass bottles and
other brands, and we continue to seek out additional opportunities in our key markets. At the same time, our four
pack glass bottles are important to our grocery customers who have a loyal Jones take home shopper base. The
introduction of cans in 2006 and national roll out in 2007 was heralded as a major opportunity to generate new
sources of profitable growth. To date, we have had mixed results with cans but they will continue to play an
important support role where they will not undermine gross margin growth or risk the sales of our glass bottles. Cans
are very occasion and need specific packages, and we will continue to market them in locations where we believe we
can make money and grow the business.

On the brand front, Jones buzz was activated by viral programs like MySpace and Campaign Cola, just to name a
few; however, our ability to generate more purchase intent remains a work in progress. Innovation has always been
and continues to be a major part of our approach to business. Jones GABA was introduced to the trade late in 2008
with shipments in February of this year, thereby realizing our commitment to launch new products. Jones GABA not
only provides a great taste and functionality but it carries a significantly higher margin, which we expect to
positively impact total company margins. We anticipate developing and launching more new products as we go
forward.

We believe that we have made the appropriate course corrections to move the Company towards sustainable
profitable growth in the future. Our 2007 and 2008 losses are a major concern to us but they are explainable and we
believe they can be rectified. Those results were driven, we believe, by the losses on our can rollout, the cost of
disposing of old obsolete inventory, severance charges, and several other one-time costs coupled with a few
investments in growing consumer demand for Jones that did not generate the expected result. As we progressed
through 2008, we course corrected several strategies and agreements, and were able to reduce our fourth quarter loss
significantly compared to the third quarter, as well as the same period in the prior year. The economy and drop in
consumer demand is likely going to prevent us from achieving profitability in 2009, but we anticipate maintaining a
healthy cash position and having significantly lower losses this year versus the prior year. While our long range
outlook is conservative, we believe that our strategies are sound and our financial performance will improve over
time.

Our financial reporting capability and many of our internal systems and management routines have been overhauled
and significantly improved over the year. As a result, we were able to remediate the material weakness reported in
the prior year and our auditors agreed with our conclusion that our internal controls are effective as of the end of
year.

One of the first initiatives Joth Ricci, our COO, and I took early in 2008 was to recruit and develop a great
management team. With that achieved and much of the strategic course correction achieved, I will now step aside
and Joth will assume the role of Chief Executive Officer. It was an honor and a privilege to work with the fine people
of Jones Soda, this great brand and the people who enjoy it every day.

Sincerely,

Stephen Jones
Chief Executive Officer

234 Ninth Avenue North
Seattle, WA
98109

T 206-624-3357
F 206-624-6857
www.jonessoda.com

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
MAY 27, 2009
2:00 p.m.

To Jones Soda Co. Shareholders:

Notice is hereby given that the 2009 Annual Meeting of Shareholders of Jones Soda Co., a Washington

corporation, will be held at 2:00 p.m. local time on Wednesday, May 27, 2009 at the Experience Music
Project, 325 Fifth Avenue N., Seattle, Washington 98109. Only shareholders who owned stock at the close of
business on the record date, April 8, 2009, can vote at the Annual Meeting or any other adjournments of the
Annual Meeting that may take place. At the Annual Meeting, we will ask you to:

1. elect six directors nominated by our Board of Directors for a term of one year;

2. ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting

firm for 2009; and

3. transact such other business as may properly come before the meeting and any adjournments

thereof.

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE “FOR” THE COMPANY NOMI-
NATED DIRECTORS DESCRIBED IN THE PROXY STATEMENT AND “FOR” THE RATIFICATION OF
THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS OUR INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM.

Each of these items of business is more fully described in the Proxy Statement accompanying this Notice.

Shareholders of record at the close of business on April 8, 2009 are entitled to notice of and to vote at the
Annual Meeting.

By Order of the Board of Directors,
JONES SODA CO.

P
r
o
x
y
S
t
a
t
e
m
e
n
t

MICHAEL R. O’BRIEN
Corporate Secretary and Chief Financial Officer

Seattle, Washington
April 21, 2009

Please note that attendance at our Annual Meeting will be limited to shareholders who owned stock at
the close of business on the record date, or their authorized representatives, and their guests.

IMPORTANT
Whether or not you expect to attend the Annual Meeting in person, we urge you to complete, sign, date
and return the enclosed proxy at your earliest convenience. This will ensure the presence of a quorum at
the Annual Meeting. Promptly signing, dating and returning the proxy will save us the expense and extra
work of additional solicitation. An addressed envelope, for which no postage is required if mailed in the
United States, is enclosed for that purpose. Sending in your proxy will not prevent you from voting your
shares at the meeting if you desire to do so, as your proxy is revocable at your option. Please note, however,
that if a broker, bank or other nominee is the record holder of your shares and you wish to attend and vote at
the meeting, you must obtain a proxy issued in your name from such broker, bank or other nominee.

 
JONES SODA CO.
234 Ninth Avenue North
Seattle, Washington 98109

PROXY STATEMENT

INFORMATION CONCERNING SOLICITATION AND VOTING

General

This Proxy Statement is furnished in connection with the solicitation of proxies by the Board of Directors

of Jones Soda Co., to be voted at the 2009 Annual Meeting of Shareholders (the “Annual Meeting”). The
Annual Meeting will be held at 2:00 p.m. (local time) on Wednesday, May 27, 2009, or at any continuation or
adjournment thereof. The Annual Meeting will be held at the Experience Music Project, 325 Fifth Avenue N.,
Seattle, Washington 98109 for the purposes set forth in the accompanying Notice of Annual Meeting of
Shareholders. Directions to the Experience Music Project (where you will be able to attend the Annual
Meeting and vote in person) can be found at www.empsfm.org, by selecting “Directions.”

We intend to mail this Proxy Statement and accompanying proxy card on or about April 21, 2009, to all

shareholders entitled to vote at the Annual Meeting. A copy of our Annual Report on Form 10-K for the fiscal
year ended December 31, 2008, including financial statements, accompanies this Proxy Statement.

P
r
o
x
y
S
t
a
t
e
m
e
n
t

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE
SHAREHOLDER MEETING TO BE HELD ON MAY 27, 2009
This Proxy Statement and the 2008 Annual Report are available at:
http://www.jonessoda.com/invest/financial_reports.php

Voting and Outstanding Shares

Only holders of record of our common stock at the close of business on April 8, 2009 are entitled to
notice of and to vote at the Annual Meeting. There were 26,447,352 shares of common stock issued and
outstanding on that date. Shareholders are entitled to one vote for each share of common stock held on all
matters to be voted upon at the Annual Meeting. If your shares are represented by proxy, they will be voted in
accordance with your directions. If your proxy is signed and returned without any directions given, your shares
will be voted in accordance with our recommendations.

We are not aware, as of the date of this Proxy Statement, of any matters to be voted on at the Annual

Meeting other than as stated in this Proxy Statement and the accompanying Notice of Annual Meeting of
Shareholders. If any other matters are properly brought before the Annual Meeting, the enclosed proxy gives
discretionary authority to the persons named in it to vote the shares in their best judgment.

If the Annual Meeting is postponed or adjourned for any reason, at any subsequent reconvening of the
Annual Meeting, all proxies will be voted in the same manner as the proxies would have been voted at the
original convening of the Annual Meeting, except for any proxies that have at that time effectively been
revoked or withdrawn, notwithstanding that they may have been effectively voted on the same or any other
matter at a previous meeting.

Quorum; Approval Requirements

The presence at the Annual Meeting, in person or by proxy, of holders of record of at least 331⁄3% of the

outstanding shares of common stock constitutes a quorum at the Annual Meeting.

 
For Proposal 1, Election of Directors, the nominees for election to the Board of Directors who receive the

greatest number of affirmative votes cast by holders of common stock present, in person or by proxy, and
entitled to vote at the Annual Meeting, will be elected to the Board.

For Proposal 2, Ratification of Appointment of Independent Registered Public Accounting Firm, the
ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm
will be adopted if the number of votes cast in favor of the proposal exceeds the number of votes cast against
the proposal.

Computershare Trust Company, our transfer agent, will tabulate all votes and will separately tabulate
affirmative and negative votes, abstentions and broker non-votes prior to our meeting date. Computershare
Trust Company will also act as Inspector of Elections at our annual meeting.

t
n
e
m
e
t
a
t
S
y
x
o
r
P

Abstentions and Broker Non-Votes

Abstentions and broker non-votes will be included in determining the presence of a quorum at the Annual
Meeting. However, they will have no effect on Proposal 1, Election of Directors or Proposal 2, Ratification of
Appointment of Independent Registered Public Accounting Firm, because they will not represent votes cast at
the Annual Meeting for the purpose of voting on such proposals. Broker non-votes occur when a person
holding shares through a bank or brokerage account does not provide instructions as to how his or her shares
should be voted and the broker either does not exercise, or is not permitted to exercise, discretion to vote
those shares on a particular matter. Brokers may exercise discretion to vote shares as to which instructions are
not given with respect to the election of directors and the ratification of our independent registered public
accounting firm.

Solicitation of Proxies

Our Board of Directors is soliciting proxies pursuant to this Proxy Statement. Jonathan J. Ricci and

Michael R. O’Brien, and each or either of them, are named as proxies. We will bear the entire cost of
solicitation of proxies, including preparation, assembly and mailing of this Proxy Statement, the proxy card
and any additional information furnished to shareholders. Copies of solicitation materials will be furnished to
banks, brokerage houses, fiduciaries and custodians holding shares of common stock in their names that are
beneficially owned by others to forward to such beneficial owners. We may reimburse persons representing
beneficial owners for their costs of forwarding the solicitation material to such beneficial owners. Original
solicitation of proxies by mail may be supplemented by telephone, email, facsimile or personal solicitation by
our directors, officers or other regular employees. No additional compensation will be paid to directors,
officers or other regular employees for such services.

Revocability of Proxies

Any shareholder who executes a proxy pursuant to this solicitation retains the right to revoke it at any

time before it is voted. It may be revoked by delivering to our Corporate Secretary, at or prior to the Annual
Meeting, either a written notice of revocation or a duly executed proxy bearing a later date. Alternatively, it
may be revoked by voting in person at the Annual Meeting. Attendance at the Annual Meeting will not, by
itself, revoke a proxy.

2

 
PROPOSAL 1 — ELECTION OF DIRECTORS

Our Board of Directors is currently comprised of seven directors. Peter M. van Stolk, the Company’s

founder and a member of the Board of Directors since May 1993, resigned from the Board of Directors
effective April 3, 2009. In addition, Stephen C. Jones, the Company’s Chief Executive Officer, will resign
from his position as Chief Executive Officer effective May 1, 2009 and will not stand for re-election to the
Board of Directors. His term as a director will expire at the Annual Meeting, and our Board of Directors will
consist of six members. If elected at the Annual Meeting, each director nominee would hold office until the
next annual meeting of shareholders or until his or her successor is duly elected and qualified or until his or
her earlier death, resignation or removal. Directors are elected by a plurality of the shares voted at the Annual
Meeting.

Mills A. Brown was initially identified as a candidate for director by Stephen Jones, our Chief Executive
Officer and a member of our Board of Directors, and was interviewed by the Nominating Committee as well
as by certain other members of the Board. Based on his interviews and qualifications, Mr. Brown was
nominated to the Board of Directors as a candidate for director by the Nominating Committee. The Board
elected Mr. Brown as a new director effective December 2, 2008, and he is standing for election by the
shareholders for the first time at the Annual Meeting.

Unless otherwise directed, the persons named as proxies in the enclosed proxy card will vote the proxies

received by them for the six nominees named below. In the event that any nominee is unable or declines to
serve as a director at or prior to the time of the Annual Meeting (an event that currently is not anticipated by
management), the proxies will be voted for the election of such substitute nominee as the Board of Directors
may propose.

The Board recommends a vote “FOR” each of the persons nominated by the Board.

Nominees

Set forth below is biographical information for each of the six nominees as director, including any other

public company for which such person serves as a director.

Name

Position/Background

Age

Director Since

Mills A. Brown . . . . . . . . . Mr. Brown has been one of the founding principals of

56 December 2008

P
r
o
x
y
S
t
a
t
e
m
e
n
t

MainSpring Capital Group (a real estate investment
and development company) and its affiliated
brokerage company, Ross Brown Partners, Inc., since
MainSpring’s inception in December 2000.
Mr. Brown is also co-owner and co-operator of three
new car franchises in the Phoenix metropolitan area.
Mr. Brown received a business degree from Arizona
State University.

Richard S. Eiswirth, Jr. . . . Mr. Eiswirth currently serves as the Chairman of the

40

August 2006

Board of Directors. He has served as the chief
financial officer of Alimera Sciences, Inc., an
ophthalmic pharmaceutical company, since October
2005. Prior to that, Mr. Eiswirth was the chief
financial officer and senior executive vice president of
Netzee, Inc., a provider of internet banking solutions
to community banks, from August 1999 to April 2002.
He is also the founder of Black River Holdings, Inc.,
a consulting practice. He received an accounting
degree from Wake Forest University in 1991.
Mr. Eiswirth also served on the board of directors and
was chairman of the audit committee for Color
Imaging, Inc., a toner manufacturing company, from
2003 until August 2007.

3

 
Name
Michael M. Fleming . . . . . Mr. Fleming has been an attorney with the law firm of

Position/Background

Age
60

Director Since

April 1997

t
n
e
m
e
t
a
t
S
y
x
o
r
P

Lane Powell PC in Seattle, Washington, specializing
in real estate, dispute resolution, securities and
environmental matters, since February 2000.
Mr. Fleming has served on the board of directors of
Big Brothers and Big Sisters of Puget Sound since
December 2002 and was elected chairman of the
board of directors for 2008/2009. He has also been the
president and owner of Kidcentre, Inc., a company in
the business of providing child care services in
Seattle, Washington, since July 1988. Since April
1985, he has also been the president and owner of
Fleming Investment Co., an investment company.
Mr. Fleming holds a Bachelor of Arts degree from
University of Washington and a law degree from the
University of California, Hastings College of the Law.
Matthew K. Kellogg . . . . . Mr. Kellogg served as a director of the Company from

May 1999 to August 2006 and as corporate secretary
(in a non-employee capacity) from March 2006 to
August 2006; he returned to the Company’s Board in
June 2008. He is currently the managing member of
Canal Investments LLC, an investment firm, serving
in such capacity since March 2003. In January 2008,
Mr. Kellogg co-founded Point32 Development
Company, a real estate development firm, where he
currently serves as a principal. Mr. Kellogg co-owns
Tutta Bella Neapolitan Pizzeria, a regional casual
restaurant chain. From November 2002 to March
2003, Mr. Kellogg was the manager of Kingfisher
Capital LLC, an investment firm. Mr. Kellogg holds a
Bachelor of Science degree from Skidmore College.
Jonathan J. Ricci . . . . . . . . Mr. Ricci has served as our Chief Operating Officer
since January 2008, and will become our President
and Chief Executive Officer effective May 1, 2009.
From May 2003 to January of 2008, Mr. Ricci served
as general manager of Columbia Distributing
Company, a beverage distribution company, and
previously served as its vice president of human
resources and process improvement from November
2002 to May 2003 and as its regional vice president
of sales and marketing from November 2000 until
October 2002. Mr. Ricci received a B.S. in Business
Education from Oregon State University.

Susan A. Schreter . . . . . . . Ms. Schreter is the founder, managing editor and chief
executive officer of TakeCommand Information Media,
Inc., an online entrepreneurial education and
membership organization for small business owners. In
addition, she is a contributor to online and print
publications in the areas of small business finance and
a weekly newspaper columnist. She has served as the
chief executive officer and chairman of the board of
First Transaction Management, Inc., a general business
and strategic planning consulting firm, from 1999 to
2008. Ms. Schreter received a bachelor of arts degree
and is an honors graduate of Smith College.

4

43

June 2008

41

June 2008

47

June 2008

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Independence of the Board of Directors

The Board of Directors has reviewed the relationships between the Company and each of its directors,
including former directors who served as directors during any part of fiscal year 2008, and has determined that
the following directors and former directors are “independent” within the meaning of the listing standards of
The Nasdaq Stock Market: current directors Mills Brown, Richard Eiswirth, Jr., Michael Fleming, Matthew
Kellogg, and Susan Schreter and former directors Scott Bedbury, John Gallagher, Jr. and Alfred Rossow, Jr. In
making its independence determinations, the Board of Directors considered all relationships between its
directors and the Company, including a relationship with Mr. Fleming’s law firm that is not required to be
disclosed in this proxy statement as a related person transaction. Mr. Fleming is a partner at the law firm Lane
Powell PC, which provides legal services to the Company. During 2008, the Company paid Lane Powell
approximately $25,000 in fees and expenses, and has incurred an additional $38,000 in fees and expenses
payable to Lane Powell through March 31, 2009. Mr. Fleming has not provided any of the legal services
rendered by Lane Powell and, because the amounts involved have not been, and are not expected to be,
material to either the Company or Lane Powell, the Board of Directors has concluded that this relationship
does not impair the independence of Mr. Fleming as a member of our Board of Directors.

Board Attendance

During the 2008 fiscal year, the Board of Directors held 16 meetings. Each director was in attendance at

more than 75% of the meetings held of the Board and any committees on which he or she served during his or
her tenure as a director in 2008. At each Board meeting, the nonmanagement directors have the opportunity to
meet in executive session without members of management present.

We do not have a formal policy requiring director attendance at our annual meeting of shareholders;
however, all directors are encouraged to attend. At last year’s 2008 annual meeting of shareholders, three of
our directors and two director-nominees were in attendance.

Board Meetings and Committees

Our Board has an Audit Committee, a Compensation and Governance Committee and a Nominating
Committee, each of which is comprised solely of independent directors. The membership of each committee
as of April 8, 2009 is indicated below:

Director

Compensation
and
Governance

Audit

Nominating

Mills A. Brown . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Richard S. Eiswirth, Jr.
Michael M. Fleming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Matthew K. Kellogg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Susan A. Schreter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

X
X
Chair

X

Chair

X
X

X

X
Chair

Audit Committee

The Audit Committee represents the Board of Directors in discharging its responsibilities relating to our

accounting, reporting, financial and internal control practices. The committee has general responsibility for
reviewing with management the financial and internal controls and the accounting, auditing and reporting
activities of our company and our subsidiaries. The committee annually reviews the qualifications and
objectivity of our independent auditors; is responsible for selecting, retaining or replacing our independent
auditors; reviews the scope, fees and result of their audit; reviews and approves any non-audit services and
related fees; is informed of their significant audit findings and management’s responses thereto; and annually
reviews the status of significant current and potential legal matters. The Audit Committee reviews the quarterly
and annual financial statements and recommends their acceptance to the Board of Directors. The Audit

5

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

Committee has a written charter, which is posted on the Company’s website at www.jonessoda.com under
“About Jones — Investor Relations — Corporate Governance.”

During 2008, the Audit Committee consisted of former directors Messrs. Rossow and Gallagher as well
as Mr. Eiswirth until June 2008, and thereafter of Messrs. Eiswirth and Kellogg and Ms. Schreter. The Board
of Directors has determined that Mr. Eiswirth qualifies as an “audit committee financial expert” within the
meaning of Securities and Exchange Commission (“SEC”) rules. All of the directors on the Audit Committee
qualify as “independent directors” within the meaning of SEC rules and the listing standards of The Nasdaq
Stock Market. The Audit Committee held ten meetings in 2008.

Compensation and Governance Committee

During 2008, the Compensation and Governance Committee (the “Committee”) consisted of

Messrs. Fleming and Eiswirth until June 2008, and thereafter of Messrs. Fleming and Eiswirth and
Ms. Schreter. In December 2008, Mr. Brown was appointed to the Committee. Each member of the Committee
is an independent director under The Nasdaq Stock Market listing standards. Compensation for the Named
Executive Officers is recommended by the Committee to the full Board of Directors. All decisions and
recommendations of the Committee are reported to and approved by our Board, with the exception of equity
grants, which are approved by the Committee. Compensation consultants were not retained in 2008 to advise
with respect to executive compensation or other compensation matters.

Pursuant to its written charter, the primary function of the Committee is to assist with the responsibilities

of the Board of Directors relating to the compensation of the Company’s Chief Executive Officer and other
executives, employees and directors who are not employees of the Company, and relating to the Company’s
retirement, welfare and other benefit plans. The Committee is also responsible for performing other compen-
sation- and governance-related duties set forth in its written charter, which is posted on the Company’s website
at www.jonessoda.com under “About Jones — Investor Relations — Corporate Governance.” The Committee,
when appropriate, may delegate authority to subcommittees and may delegate authority to one or more
designated members of the Committee, the Board or Company officers. Additionally, the Committee, in its
sole discretion, may retain independent counsel, accounting and other professionals without seeking approval
of the Board with respect to the selection, fees and/or retention terms for these advisors.

Under its charter, the Committee establishes, and annually reviews, policies regarding executive compen-
sation. With respect to our Chief Executive Officer, beginning in 2009, the Committee will solicit input from
the full Board of Directors and, based on that input, develop corporate goals and objectives relevant to the
CEO’s compensation, evaluate the CEO’s performance in light of those goals and objectives and, with the
exception of equity grants, recommend to the Board the CEO’s compensation based on this evaluation and
other relevant information. For other executive officers, the CEO provides the Committee a performance
assessment and recommendation regarding performance goals and compensation. The Committee reviews this
information and the recommendations, as well as other relevant information, and, with the exception of equity
grants, recommends the compensation of these officers on an annual basis to the Board, which approves such
compensation.

The Chief Executive Officer reports to the Committee periodically on the results of the evaluations of our

executive officers (other than the CEO). In addition to the CEO’s involvement in setting individual
performance goals, conducting evaluations and making compensation recommendations for other executive
officers, our management team plays an active role in updating the Committee on the trends and challenges of
hiring, retaining and competing for talent. The management team periodically suggests alternative forms of
compensation or compensation strategies to assist the Committee in recommending to the Board compensation
packages that will enable us to attract and retain key talent.

Under its charter, the Committee also reviews director compensation practices — including and in relation

to peer companies — and recommends to the Board of Directors, as appropriate, revisions to our director
compensation program. In addition, the Committee develops, periodically reviews and recommends to the
Board director and executive stock ownership guidelines, and provides oversight and recommendations to the
Board regarding our welfare and other tax-qualified and nonqualified benefit plans. The Committee reports

6

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

regularly to the Board and seeks its approval on any other significant matters arising from the Committee’s
work, including awards to top executives and special executive employment, compensation and retirement
arrangements. The Committee held ten meetings in 2008.

Nominating Committee

During 2008, the Nominating Committee consisted of former director Mr. Gallagher and Mr. Fleming
until June 2008, and thereafter of Messrs. Fleming, Kellogg and Eiswirth. In December 2008, Mr. Eiswirth
resigned from, and Mr. Brown was appointed to, the Nominating Committee. All of the directors on the
Nominating Committee qualify as “independent directors” within the meaning of the listing standards of The
Nasdaq Stock Market. The Nominating Committee held two meetings in 2008.

The primary functions of the Nominating Committee are to identify individuals qualified to become

members of the Board of Directors and to approve and recommend to the Board of Directors director
candidates for election to the Board of Directors. The Nominating Committee is also responsible for
performing other related duties set forth in its written charter, which is posted on the Company’s website at
www.jonessoda.com under “About Jones — Investor Relations — Corporate Governance.”

Director Nomination Procedures

The Nominating Committee is generally responsible for the identification, review, selection and recom-
mendation to the Board of Directors of candidates for director nominees, including the development of policies
and procedures to assist in the performance of these responsibilities. The Nominating Committee reviews with
the Board the requisite qualifications, skills and characteristics for Board nominees and composition and the
specific considerations relating to individual director candidates. Upon the Nominating Committee’s recom-
mendations, the Board recommends the director nominees to the shareholders for election.

Potential director candidates are referred to the Chair of the Nominating Committee for consideration by
the Nominating Committee, which may then recommend the director candidate to the Board of Directors for
its consideration, if deemed appropriate. If necessary or desirable in the opinion of the Nominating Committee,
the Nominating Committee will determine appropriate means for seeking additional director candidates,
including engagement of outside consultants to assist in the identification of director candidates.

The Nominating Committee will consider candidates recommended by shareholders. Shareholders wishing

to suggest director candidates should submit their suggestions in writing to the Chair of the Nominating
Committee, c/o the Secretary of the Company, providing the candidate’s name, biographical data and other
relevant information. Shareholders who intend to nominate a director for election at the 2010 Annual Meeting
of Shareholders must provide advance written notice of such nomination to the Secretary of the Company in
the manner described below under the heading “Shareholder Proposals.”

The Nominating Committee has recommended to the Board of Directors, and the Board has adopted, the

Director Selection Guidelines set out in Exhibit A to the Nominating Committee charter. In accordance with
the Director Selection Guidelines, the Nominating Committee and the Board, as appropriate, will review the
following considerations, among others, in their evaluation of candidates for Board nomination: personal and
professional ethics; training, experience and ability at making and overseeing policy in business; commitment
to fulfilling the duties of the Board; commitment to understanding the Company’s business; commitment to
engaging in activities in the best interests of the Company; independence; diversity; industry knowledge and
contacts; financial or accounting expertise; leadership qualities; public company board of director and
committee experience and other relevant qualifications. A director candidate’s ability to devote adequate time
to Board and committee activities is also considered. The Nominating Committee periodically reviews with
the Board the appropriate process for and the considerations to be taken in the evaluation of director
candidates. In the event there is a vacancy on the Board, the Chair of the Nominating Committee will initiate
the effort to identify appropriate director candidates.

7

 
Shareholder Communication with the Board

Shareholders who wish to communicate with our Board of Directors or with a particular director can send

correspondence to our Corporate Secretary, c/o Jones Soda Co., 234 Ninth Avenue North, Seattle, WA 98109.
The mailing envelope must contain a clear notation indicating that the enclosed letter is a “Shareholder-Board
Communication” or “Shareholder-Director Communication.” All such correspondence must identify the author
as a shareholder of Jones Soda Co., and clearly state whether the intended recipients are all members of the
Board of Directors or just certain specified directors.

Depending on the subject matter of the communication, management will do one of the following:

(cid:129) forward the communication to the director or directors to whom it is addressed;

(cid:129) attempt to handle the inquiry directly, for example where it is a request for information about the

Company or it is a stock related matter; or

(cid:129) not forward the communication if it is primarily commercial in nature, if it relates to an improper or

irrelevant topic, or if it is unduly hostile, threatening, illegal or otherwise inappropriate.

At each Board meeting, management will present a summary of all communications received since the

last meeting that were not forwarded and shall make those communications available to the directors.

In addition, any person who desires to communicate any matter specifically to our Audit Committee may

contact the Audit Committee by addressing a letter to the Chairman of the Audit Committee, c/o Corporate
Secretary, Jones Soda Co., 234 Ninth Avenue North, Seattle, WA 98109. Communications addressed to the
Audit Committee Chair may be submitted anonymously, in which event the envelope will not be opened for
any purpose other than appropriate security inspections. Otherwise, such mailing will be forwarded directly to
the Chair of our Audit Committee for his or her review and follow-up action as he or she deems appropriate.

t
n
e
m
e
t
a
t
S
y
x
o
r
P

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth as of April 8, 2009 certain information regarding the beneficial ownership

of our outstanding common stock by the following persons or groups:

(cid:129) each person who, to our knowledge, beneficially owns more than 5% of our common stock;

(cid:129) the Named Executive Officers identified in the Summary Compensation Table below;

(cid:129) each of our current directors and director nominees; and

(cid:129) all of our current directors and executive officers as a group.

As of April 8, 2009, there were 26,447,352 shares of common stock issued and outstanding. Unless
otherwise indicated, each person’s address is c/o Jones Soda Co., 234 Ninth Avenue North, Seattle, WA 98109.

Beneficial ownership is determined in accordance with SEC rules and includes shares over which the

indicated beneficial owner exercises voting and/or investment power. Shares of common stock subject to
options or warrants currently exercisable or exercisable within 60 days of April 8, 2009 are deemed
outstanding for computing the percentage ownership of the person holding the options or warrants, but are not
deemed outstanding for computing the percentage ownership of any other person. Except as otherwise
indicated and subject to community property laws where applicable, we believe the beneficial owners of the

8

 
common stock listed below, based on information furnished by them, have sole voting and investment power
with respect to the shares listed opposite their names.

Beneficial Ownership of Common Stock(1)

No. of
Shares(2)

Options/Warrants
Currently Exercisable
or Within 60 Days

Total Beneficial
Ownership(2)

Percent of
Total

Name and Address

Named Executive Officers and

Directors

Stephen C. Jones . . . . . . . . . . . . . . .
Jonathan J. Ricci. . . . . . . . . . . . . . . .
Michael R. O’Brien . . . . . . . . . . . . .
Thomas P. O’Neill(3) . . . . . . . . . . . .
Hassan N. Natha(4). . . . . . . . . . . . . .
Peter J. Burns(5) . . . . . . . . . . . . . . . .
Mills A. Brown. . . . . . . . . . . . . . . . .
Richard S. Eiswirth, Jr.
. . . . . . . . . .
Michael M. Fleming . . . . . . . . . . . . .
Matthew K. Kellogg . . . . . . . . . . . . .
Susan A. Schreter . . . . . . . . . . . . . . .
All current directors and executive

121,153
11,000
4,500
24,000
—
5,143
376,874
11,000
11,000
102,000
2,000

officers as a group (9 persons)(6) . .

663,527

Other Principal Shareholders
Peter M. van Stolk(7) . . . . . . . . . . . . 1,711,908
1601 5th Ave., Ste. 2040
Seattle, WA 98101

* Less than one percent

80,717
21,435
5,714
4,287
—
—
—
24,293
15,003
2,143
2,143

155,735

200,356

201,870
32,435
10,214
28,287
—
5,143
376,874
35,293
26,003
104,143
4,143

819,262

1,912,264

*
*
*
*
*
*
1.4%
*
*
*
*

3.1%

7.2%

P
r
o
x
y
S
t
a
t
e
m
e
n
t

(1) The table is based upon information supplied by such principal shareholders, executive officers and

directors.

(2) Includes shares of unvested restricted stock as follows: Mr. Jones, 3,715; Mr. Ricci, 5,714; Mr. O’Brien,

1,715; Mr. O’Neill, 3,429; Mr. Eiswirth, 3,715; Mr. Fleming, 3,715; Mr. Kellogg, 1,715; and Ms. Schreter
1,715.

(3) Mr. O’Neill’s employment terminated on April 10, 2009.

(4) Mr. Natha’s employment terminated on September 14, 2008.

(5) Mr. Burns’ employment terminated on March 31, 2008. As of that date, he held 5,143 shares of common

stock; the Company has been unable to confirm Mr. Burns’ ownership as of April 8, 2009.

(6) Consists of Stephen Jones, Jonathan Ricci, Michael O’Brien, Thomas O’Neill, Mills Brown, Richard

Eiswirth, Jr., Michael Fleming, Matthew Kellogg, and Susan Schreter. Does not include Hassan Natha and
Peter Burns who left the Company in September 2008 and March 2008, respectively.

(7) Includes 100,000 shares beneficially owned by 543608 BC Ltd., a British Columbia corporation for which

Mr. van Stolk serves as sole shareholder.

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors and executive

officers, and persons who own more than 10% of our common stock (collectively, “Reporting Persons”) to file
with the Securities and Exchange Commission initial reports of ownership and reports of changes in ownership
of our common stock. Reporting Persons are also required by SEC regulations to furnish us with copies of all
such ownership reports they file. SEC regulations also require the Company to identify in this Proxy Statement
any Reporting Person who failed to file any such report on a timely basis.

Based solely on our review of the copies of such reports received or written communications from certain

Reporting Persons, we believe that all Reporting Persons complied with all applicable Section 16(a) filing
requirements for fiscal year 2008, except that Stephen Jones and Peter van Stolk each filed one late Form 4,

9

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

each reporting one transaction. Additionally, Jonathan Ricci and Thomas O’Neill each filed one Form 5, each
reporting one transaction that should have been timely reported on a Form 4, and Hassan Natha filed one
Form 5, reporting two transactions that should have been timely reported on a Form 4.

Our executive officers as of April 8, 2009, are as follows:

EXECUTIVE OFFICERS

Name

Stephen C. Jones . . . . . . . . . . . . . . . .
Jonathan J. Ricci . . . . . . . . . . . . . . . .
Michael R. O’Brien . . . . . . . . . . . . . .
Thomas P. O’Neill . . . . . . . . . . . . . . .

Age

53
41
42
40

Position

Chief Executive Officer and Director
Chief Operating Officer and Director
Chief Financial Officer and Corporate Secretary
Executive Vice President of Sales

On March 12, 2009, the Company announced that, effective May 1, 2009, Mr. Jones will resign as Chief
Executive Officer and Mr. Ricci will assume the position of President and Chief Executive Officer. Mr. Jones
will serve the remainder of his term on the Board of Directors following his resignation as Chief Executive
Officer, but will not stand for re-election to the Board at the Annual Meeting. Effective April 10, 2009,
Mr. O’Neill resigned his position as Executive Vice President of Sales and terminated his employment with
the Company.

Biographical information for our executive officers is set forth below, other than for Mr. Ricci, whose
biographical information is included under the heading “Proposal 1 — Election of Directors” in this Proxy
Statement.

Mr. Jones has served as our Chief Executive Officer or Interim Chief Executive Officer since January 1,
2008. Mr. Jones will resign from his position as our Chief Executive Officer effective May 1, 2009, and will
not stand for re-election to the Board of Directors. Mr. Jones is a former executive of The Coca-Cola
Company, where he spent 17 years from 1986 to 2003 in various marketing and operations roles. In addition
to operating Coca-Cola in Great Britain and Japan, Mr. Jones was Chief Executive Officer of The Minute
Maid Company in Houston and Chief Marketing Officer of Coca Cola in Atlanta. In 2006, Mr. Jones partnered
with Denneen and Company, a Boston-based strategy consulting company on several international consulting
assignments. In June 2007, Mr. Jones launched an artisan food production kitchen, Calabria Mia Fine Foods in
Toronto. Mr. Jones earned a Bachelor of Arts degree from the University of Toronto.

Mr. O’Brien joined Jones Soda in September 2008 as Chief Financial Officer and Corporate Secretary.

Prior to joining Jones Soda, he served as Chief Financial Officer of Pyramid Breweries Inc., a craft beer
brewer, from September 2006 until August 2008. Prior to that, Mr. O’Brien served as Chief Financial Officer
of Medisystems Corporation, a designer and manufacturer of disposable medical devices, from 2002 until
September 2006. From 1999 to 2002, Mr. O’Brien held positions of Corporate Controller and Chief Financial
Officer of Flow International Corporation, which develops and manufacturers ultra high-pressure waterjet
technology and provides robotics and assembly equipment. Mr. O’Brien earned a Bachelor of Arts degree in
accounting from Western Washington University and a Masters of Business Administration degree from Seattle
University. Mr. O’Brien is also a certified public accountant.

Mr. O’Neill joined Jones Soda in April 2008 as Executive Vice President of Sales and, as noted above, he

resigned from this position effective April 10, 2009. Prior to joining Jones Soda, Mr. O’Neill had been Vice
President of Global Sales for Synergeyes, Inc., a contact lens manufacturer, since July 2006. From August
2005 until July 2006, he served as Vice President of Sales for Valeant Pharmaceuticals International, a
pharmaceutical company, and from February 2002 to August 2005, Mr. O’Neill held a number of sales and
marketing positions in the consumer packaged goods and pharmaceutical sectors of Johnson & Johnson.
Mr. O’Neill received a Bachelor of Science in Business Administration/Marketing from The University of
Akron.

10

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

COMPENSATION DISCUSSION AND ANALYSIS

Introduction

This section discusses the 2008 compensation for the executive officers named in the Summary

Compensation Table in this Proxy Statement (the “Named Executive Officers”). For 2008, our Named
Executive Officers consisted of the following six persons:

(cid:129) Stephen C. Jones, our Chief Executive Officer (as noted above, Mr. Jones is resigning from this position

effective May 1, 2009);

(cid:129) Jonathan J. Ricci, our Chief Operating Officer (as noted above, Mr. Ricci will become our President

and Chief Executive Officer effective May 1, 2009);

(cid:129) Michael R. O’Brien, our Chief Financial Officer and Secretary;

(cid:129) Thomas P. O’Neill, our Executive Vice President of Sales (as noted above, Mr. O’Neill resigned from

this position effective April 10, 2009);

(cid:129) Hassan N. Natha, our former Chief Financial Officer; and

(cid:129) Peter J. Burns, our former Executive Vice President of Sales and Marketing.

Compensation for the Named Executive Officers was recommended by the Compensation and Governance
Committee (the “Committee”) of our Board of Directors to the full Board. All decisions and recommendations
of the Committee were reported and approved by our Board, with the exception of equity grants, which are
reviewed by the Board and approved by the Committee. Compensation consultants were not retained to advise
with respect to executive compensation or other compensation matters.

There were no material differences in the compensation policies or decisions with respect to the Named

Executive Officers, except that compensation for our Named Executive Officers, other than our Chief
Executive Officer, also took into account the recommendations of our Chief Executive Officer.

Executive Summary

Our executive compensation program is structured to:

(cid:129) continually attract and, perhaps more importantly, retain qualified management by maintaining compen-

sation programs that are competitive with comparable employers;

(cid:129) motivate our executives to achieve our annual and long-term strategic goals and to reward performance

based on attaining and, if applicable, surpassing those goals; and

(cid:129) enhance long-term shareholder value and align the interests of our Named Executive Officers with our

shareholders.

Elements of Our Compensation Plan and How It Relates to Our Objectives

For 2008, the Committee used the following compensation elements to achieve its goal of driving

sustainable growth:

(cid:129) short-term compensation (base salary and cash bonus payments) and

(cid:129) long-term compensation (equity compensation in the form of stock options and restricted stock grants).

The Committee used its judgment and experience, with information provided by Company management,
in determining the amount and mix of compensation. The Committee was advised by management of market
practices and market data to provide a frame of reference for decision making, but did not focus on specific
peer company data or compensation surveys nor did it target compensation to be within a specific percentile
of a peer group. Base salary and bonus payments are designed to reward current performance. Equity
compensation is designed to reward longer term performance. The Committee reviews total short-term and

11

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

long-term compensation annually. For 2008, the majority of compensation consisted of base salary with an
additional component of stock options and restricted stock as long-term compensation.

Short-Term Compensation

Base Salary. This element is important in attracting executive officers and provides a base of cash
compensation. Base salary compensation for each executive officer is set at a level that we believe enables us
to attract and retain talent.

In January 2008, the Board, upon review and recommendation of the Committee, established cash
compensation for Mr. Jones at $15,000 per month for his service as Interim Chief Executive Officer of the
Company, based on his specific expertise in the beverage industry and his knowledge of the Company.
Mr. Jones served as Interim Chief Executive Officer until June 2008. On June 3, 2008, he entered into an
employment agreement to serve as Chief Executive Officer. Under the employment agreement, Mr. Jones
served as Interim Chief Executive Officer in a non-employee capacity and was paid cash compensation of
$20,000 for the month of May 2008. He became eligible to become an employee of the Company in the
United States in June 2008, at which time he became our Chief Executive Officer and was paid the base salary
provided for in his employment agreement as described below. During the period prior to his becoming an
employee of the Company, Mr. Jones also continued to receive compensation in his capacity as a non-
employee director, which compensation is described in the “Director Compensation” section of this proxy
statement.

The 2008 base salaries of Messrs. Jones and Ricci of $245,000 each, and of Messrs. O’Brien and O’Neill

of $200,000 and $220,000, respectively, reflect the amounts negotiated in connection with their employment
agreements entered into at the time they were hired in 2008, which were based on individual skills, experience,
competitiveness of the marketplace and management input. In 2008, neither Mr. Natha nor Mr. Burns received
a base salary increase, as they both left the Company during that time period. Going forward, the Committee
will annually evaluate each executive officer’s performance in light of business and individual performance to
determine if any changes to base salary are necessary. The Committee will rely to a large extent on the Chief
Executive Officer’s evaluations of every other executive officer’s performance.

Annual Cash Bonus.

In 2007 and 2008, the Company did not have an established bonus plan for

executives with pre-determined performance targets. Rather, after the end of the fiscal year, the Committee
received a recommendation from the Chief Executive Officer regarding every other officer’s performance and
the Committee determined whether to grant each executive a discretionary bonus based on its review of the
financial performance of the Company and the individual performance of the executive. Although each Named
Executive Officer’s employment agreement contains certain parameters for bonus consideration (as described
below under the heading “Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based
Awards Table”) that were intended to be based on goals set by the Company or agreed to between the
Company and the executive, such performance criteria were not established for 2007 or 2008 and any bonuses
were therefore strictly discretionary.

Bonus Payments in 2008 for 2007 Performance. Mr. Natha received a discretionary bonus of $35,000 in

July 2008 for his performance in 2007, based on a negotiated amount that was less than the minimum bonus
outlined in Mr. Natha’s employment agreement but considered fair in light of Company performance in 2007.
No other Named Executive Officer received a bonus in 2008 for 2007 performance.

Bonus Payments in 2009 for 2008 Performance. The Committee reviewed the Company’s fiscal 2008

results and evaluated the performance of each of our executives in 2008. Based on these evaluations, and
particularly in light of the Company’s financial performance in 2008, the Committee determined that no cash
bonuses would be awarded to the Named Executive Officers, with the exception of Mr. O’Neill. In recognition
of his leadership and the performance of his team, Mr. O’Neill received a discretionary cash bonus of $3,300
based on the achievement of key performance indicators by the employees reporting to him. The key
performance indicators included product distribution goals, merchandising objectives, brand activity in a
market, and distributor management. As described below under “Long-Term Compensation,” the Committee

12

 
determined to award stock options to Messrs. Jones, Ricci and O’Brien in lieu of cash bonuses due to those
executives’ achievement of non-financial objectives in 2008.

2009 Bonus Plan. On April 6, 2009, the Company’s Board of Directors, on the recommendation of the

Committee, adopted a 2009 bonus plan for Messrs. Ricci and O’Brien.

The 2009 bonus plan consists of two components, an objective component based on achievement of key

performance indicators relating to the Company’s operating plan (“KPIs”) that accounts for 75% of the
possible bonus at target, and a subjective component, payable at the sole discretion of the Committee based
upon such factors that the Committee deems appropriate with respect to each executive officer, that accounts
for 25% of the possible bonus at target.

The first component of the 2009 bonus plan links payout to achievement of KPIs related to the

Company’s cash balance, net income (loss), operating expenses, average inventory on hand, brand development
initiatives and annual gross margin, with each KPI assigned a different weight. Depending on the level of
achievement for each KPI, Messrs. Ricci and O’Brien may receive between 0% and 100% of the target
amount allocated to achievement of each KPI.

Each executive’s target bonus under the 2009 bonus plan is set at 40% of the bonus potential

contemplated in that executive’s employment agreement, so that Mr. Ricci’s target bonus is 40% of his annual
base salary and Mr. O’Brien’s target bonus is 14% of his annual base salary. Because the 2009 target bonuses
are set at a lower amount than contemplated in the executives’ employment agreements, on April 6, 2009,
Messrs. Ricci and O’Brien received a stock option grant for 40,000 and 20,000 shares, respectively, of the
Company’s common stock. These stock options have an exercise price equal to the closing price of the
Company’s common stock on the date of grant and vest over a period of 42 months, with 14.29% vesting on
each six month anniversary of the grant date.

Long-Term Compensation

Historically, the long-term incentive compensation that the Committee generally has employed is the
granting of stock option awards and/or restricted stock grants. The purpose of granting option awards and/or
restricted stock grants is to provide equity compensation that provides value to executives when value is also
created for the shareholders. The long-term incentive compensation is intended to motivate executives to make
stronger business decisions, improve financial performance, focus on both short-term and long-term objectives
and encourage behavior that protects and enhances the long-term interests of our shareholders. The stock
option awards and restricted stock grants have a time-based vesting schedule with a certain percentage of
shares vesting over a period of time established by the Committee. The equity awards are generally granted
annually. This is a substantial portion of the total compensation package for executives and is an important
retention and incentive tool.

As described below under the heading “Narrative Disclosure to Summary Compensation Table and Grants
of Plan-Based Awards Table,” the employment agreements with each of our Named Executive Officers provide
for certain annual equity grants (with the exception of our employment agreement with Mr. Jones, which
provides for a one time equity grant), which the Committee believes to be appropriate, based on individual
skills, experience, competitiveness of the marketplace and management input. Although the allocation of
awards between stock options and restricted stock grants varies in some cases from the terms of the
employment agreements, in 2008 the Committee approved the following stock option and restricted stock
grants to the Named Executive Officers that are generally consistent with their employment agreements. As

P
r
o
x
y
S
t
a
t
e
m
e
n
t

13

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

described in note (1) below, Mr. Jones also received an award for his service as Interim Chief Executive
Officer from January 2008 to June 2008.

Name

Stock Option
Awards

Restricted
Stock Grants

Stephen C. Jones(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jonathan J. Ricci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Michael R. O’Brien . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thomas P. O’Neill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hassan N. Natha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Peter J. Burns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

180,000
75,000
40,000
30,000
30,000
—

—
8,000
2,000
4,000
4,000
—

(1) Includes a stock option for 20,000 shares that Mr. Jones received for service as Interim Chief Executive
Officer for the period January 1, 2008 to June 2008. Excludes a stock option for 15,000 shares and a
2,000 share restricted stock award granted to Mr. Jones in March 2008 in his capacity as a non-employee
director, which are discussed in the “Director Compensation” section of this proxy statement.

In addition to the awards in the table above, in connection with the Committee’s determination in March

2009 not to award cash bonuses in respect of 2008 corporate financial performance to Messrs. Jones, Ricci
and O’Brien, the Committee granted a stock option for 20,000 shares to each of those executive officers.
These stock options were awarded in respect of the executives’ achievement of non-financial objectives in
2008, including (i) the recruiting and development of a new senior leadership team, (ii) improvement in the
Company’s operations, including the implementation of extensive cost containment and control measures, and
(iii) the development of a strategic plan that focuses on the Company’s higher-margin core products (including
the Company’s Jones Pure Cane Soda glass bottle business), the launch of Jones GABA, and the strengthening
of the Company’s distribution structure. The Committee believes these modest stock option awards appropri-
ately reward the executives for their 2008 achievements because the stock options allow them to share in any
value created for the shareholders as a result of the efforts of the executives in 2008 to position the Company
for improved financial performance in the future.

All equity compensation grants are formally approved by the Committee and the stock option prices are

equal to or higher than the closing price of our Company’s common stock on the date of approval. In
December 2008, Mr. Jones received a one-time stock option grant for 160,000 shares (included in the table
above), as provided for in his employment agreement entered into with the Company effective June 2008. The
stock option was granted at an exercise price of $1.25 per share, which is $0.88 above the closing price of the
common stock on the date of grant. When originally contemplated as part of Mr. Jones’ compensation
package, the Company’s common stock was trading at approximately $2.75 per share; however, the stock
option was not granted at that time because the grant had initially been delayed, as provided in the
employment letter, until Mr. Jones became eligible to be employed by the Company in the United States. By
the time the Committee met to grant the stock option in December 2008, the trading price of the Company’s
common stock had decreased significantly. As a result, the potential value of the grant, if made at the closing
price on the date of grant, would have been significantly higher than the value of the same grant made at a
price of $2.75 per share. At meetings in December 2008, the Committee reviewed the proposed stock option
grant in light of the trading price of the Company’s common stock at that time and Mr. Jones’ overall
compensation package, including the incentive value of the package. The Committee ultimately determined to
grant the stock option at an exercise price of $1.25 per share, a significant premium to the trading price on the
date of grant, which the Committee determined was an appropriate balance between reflecting the value of the
award had it been granted at an exercise price closer to $2.75 per share and the need to provide our Chief
Executive Officer with a competitive compensation package that is more likely to achieve the objectives of our
long-term compensation program.

We do not have a program or plan to time equity awards to our new or existing executives in coordination

with the release of material nonpublic information nor do we time the release of material nonpublic

14

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

information for the purpose of affecting the value of executive compensation. We also do not have any equity
ownership requirements or guidelines with respect to our executive officers.

Health Benefits

The Named Executive Officers are eligible to participate in the same medical, dental, life, and disability

insurance programs that are available to all our U.S.-based staff members.

401(k) Plan

The Named Executive Officers are eligible to participate in the 401(k) savings plan that is available to all

our U.S.-based staff members. In 2008, we did not match any participant contributions to the 401(k) plan.
Effective January 2009, we implemented a matching program for all employees, including the Named
Executive Officers, under which the Company matches 100% of the first 3% of participant contributions and
50% of the next 2% of participant contributions, subject to statutory limits.

Perquisites

In general, we do not provide perquisites to our executives that are not available to other employees. The

Named Executive Officers have access to the same workplace amenities as do all of our staff members,
consistent with our commitment to providing a positive work environment. In 2008, however, we provided our
Chief Operating Officer, Executive Vice President of Sales and former Senior Executive Vice President of
Sales and Marketing with a monthly car allowance to compensate them for the business use of their
automobile. In addition, we provided our Executive Vice President of Sales with COBRA coverage for the
first 90 days of employment with the Company and a cell phone allowance. We also paid for Seattle living
expenses for our Chief Executive Officer and Chief Operating Officer, both of whom reside outside of the
state of Washington but are required to spend a minimum specified amount of time at our offices in Seattle.

Employment Agreements and Severance and Change of Control Benefits

We have entered into employment agreements, which include severance and change of control benefits,

with all of our Named Executive Officers, as described below under the heading “Narrative Disclosure to
Summary Compensation Table and Grants of Plan-Based Awards Table.” The Committee believes that the
employment agreements that have been entered into were necessary in order to attract and retain the executives
and were merited in light of all relevant circumstances, including each individual’s past employment
experience, desired terms and conditions of employment and the strategic importance of their respective
positions, including stability and retention. The Committee believes that the severance and change of control
benefits provided in the employment agreements are necessary in order to retain and maintain stability among
the executive group and that the terms of the severance and change of control agreements are reasonable. In
the event of a change of control without termination, the Named Executive Officers, with the exception of
Mr. Jones, receive only accelerated vesting of stock options and restricted stock grants, assuming the awards
are not assumed or substituted for by the successor company. Under Mr. Jones’s agreement, even if he is not
terminated in connection with a change in control, he would receive a cash severance payment in addition to
the accelerated vesting of his equity awards. The Committee believes this single-trigger protection was
necessary and appropriate because his change of control protection is for a limited period, expiring on May 1,
2009.

In connection with their respective termination of employment, we entered into separation arrangements

with Messrs. Burns and Natha. Mr. Natha’s separation agreement is generally consistent with the severance
provisions in his employment agreement, as described below under the heading “Narrative Disclosure to
Summary Compensation Table and Grants of Plan-Based Awards Table.” Mr. Burns’ severance agreement was
negotiated to include an additional severance amount equal to three months of salary above the six months of
salary provided for in his employment agreement. Additionally, Mr. Burns received COBRA coverage for
himself and his family for nine months and a payment of $112,500, neither of which were provided for in the
event of termination under the terms of his employment agreement, as described below under the heading

15

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

“Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based Awards Table.” Mr. Natha’s
separation agreement was negotiated by our Chief Executive Officer, Mr. Jones; Mr. Burns’ separation
agreement was negotiated by Mr. Jones and our then interim Chairman of the Board, Scott Bedbury. The
separation agreements were then recommended to and approved by the Committee, and subsequently the
Board. The Committee believes that the separation arrangements negotiated with Messrs. Natha and Burns
were necessary and fair in light of the circumstances of the terminations.

COMPENSATION COMMITTEE REPORT

The Compensation and Governance Committee of the Board of Directors has reviewed and discussed the

Compensation Discussion and Analysis with management and, based on such review and discussions, the
Compensation and Governance Committee recommended to the Board that the Compensation Discussion and
Analysis be included in this Proxy Statement.

Compensation and Governance Committee of the Board of Directors
Michael M. Fleming, Chairman
Mills A. Brown
Richard S. Eiswirth, Jr.
Susan A. Schreter

EXECUTIVE COMPENSATION

Summary Compensation Table

The following table shows all compensation awarded, earned by or paid to our Named Executive Officers

for the fiscal years ended December 31, 2008, 2007 and 2006, to the extent applicable.

Name and Principal Position

Year

Salary
($)

Bonus
($)(1)

Stock
Awards
($)(2)

Option
Awards
($)(2)

All Other
Compensation
($)

Total
($)

Stephen C. Jones (3) . . . . . . . . . . . . . . . . . . 2008 $142,917 $ — $13,089 $144,535

$102,600(4)

$403,141

Chief Executive Officer

Jonathan J. Ricci (5) . . . . . . . . . . . . . . . . . . 2008

234,792

— 6,229

33,750

39,281(6)

314,052

Chief Operating Officer

Michael R. O’Brien (7) . . . . . . . . . . . . . . . . 2008

66,667

—

18

219

—

66,904

Chief Financial Officer

Thomas P. O’Neill (8) . . . . . . . . . . . . . . . . . 2008

165,000

— 2,000

8,750

12,548(9)

188,298

Executive Vice President of Sales

Former Chief Financial Officer

Hassan N. Natha (10) . . . . . . . . . . . . . . . . . 2008
2007
2006
Peter J. Burns (12) . . . . . . . . . . . . . . . . . . . 2008
2007

Former Senior Executive Vice
President of Sales and Marketing

154,149
175,000
111,042
71,826
168,750

26,177
9,610

35,000
50,000
—
— 27,882
— 18,018

98,942
142,433
— 87,694
5,000
93,257

243,857(11)
—
—
289,888(13)
14,292

558,125
377,043
198,736
394,596
294,317

(1) The amount shown for Mr. Natha in 2008 represents a discretionary cash bonus earned and paid in 2008
for 2007 performance. Discretionary bonuses for 2008 performance were not earned or paid until 2009,
but are described in the section entitled “Compensation Discussion & Analysis” above.

(2) For 2008, represents the dollar amounts recognized for financial statement reporting purposes for the fiscal

year ended December 31, 2008 in accordance with Statement of Financial Accounting Standards No. 123
(R) and thus includes amounts from awards granted in and prior to 2008. See Note 7 of the consolidated
financial statements in our Annual Report on Form 10-K for the year ended December 31, 2008 regarding

16

 
assumptions underlying the valuation of the equity awards for which amounts were recognized in 2008.
(3) During 2008, Mr. Jones served as a non-employee director of the Company from January through May,
during which time he received compensation as a non-employee director. Mr. Jones served as Interim
Chief Executive Officer from January 1, 2008 until June 2008, and was appointed Chief Executive Officer
effective in June 2008. As of December 31, 2008, he held stock options for 30,000 shares and 4,572
restricted stock grants attributable to compensation for his services as a non-employee director, a stock
option for 20,000 shares attributable to his service as Interim Chief Executive Officer and a stock option
for 160,000 shares received for his service as Chief Executive Officer. The amount shown in the Stock
Awards column represents the dollar amount recognized for outstanding stock grants that Mr. Jones
received for his service as a non-employee director. The amount shown in the Option Awards column rep-
resents the dollar amount recognized for outstanding stock options that Mr. Jones received for his service
(i) as a non-employee director in the amount of $72,280, (ii) as interim Chief Executive Officer in the
amount of $67,000 and (iii) as Chief Executive Officer in the amount of $5,255.

(4) Represents annual retainer and meeting attendance fees for service as a non-employee director in the
amount of $11,000, compensation for service as Interim Chief Executive Officer in the amount of
$79,000, and living expenses incurred in Seattle while employed as Chief Executive Officer in the amount
of $12,600.

(5) Mr. Ricci began his employment with the Company in January 2008.
(6) Represents $30,656 for living expenses incurred in Seattle, and $8,625 for car allowance.

(7) Mr. O’Brien began his employment with the Company in September 2008.

(8) Mr. O’Neill began his employment with the Company in March 2008 and terminated effective April 10,

2009.

(9) Represents car allowance, cell phone allowance and COBRA coverage for the first 90 days of employment

with the Company.

(10) Mr. Natha’s employment terminated effective September 14, 2008. The Statement of Financial Account-

ing Standards No. 123(R) value of the stock option and restricted stock awards forfeited by Mr. Natha
was $504,550 and $35,367, respectively.

(11) Represents severance accrued in connection with Mr. Natha’s termination, as provided for in his employ-

ment agreement and subsequent separation agreement, entered into in August of 2008.

(12) Mr. Burns’ employment terminated effective March 31, 2008. The Statement of Financial Accounting

Standards No. 123(R) value of the stock option and restricted stock awards forfeited by Mr. Burns was
$489,600 and $129,727, respectively.

(13) Represents severance payment in connection with Mr. Burns’ termination, as provided for in his separa-

tion agreement, entered into in February 2008.

P
r
o
x
y
S
t
a
t
e
m
e
n
t

17

 
2008 Grants of Plan-Based Awards Table

The following table shows information regarding equity-based awards granted to the Named Executive

Officers during 2008.

Name

Grant Date

Stephen C. Jones . . . . . . . . . . . . . . . . . . . . . . . 01/29/2008
03/27/2008
03/27/2008
12/09/2008
Jonathan J. Ricci . . . . . . . . . . . . . . . . . . . . . . . 03/27/2008
03/27/2008
Michael R. O’Brien . . . . . . . . . . . . . . . . . . . . . 12/09/2008
12/09/2008
Thomas P. O’Neill(3) . . . . . . . . . . . . . . . . . . . . 06/05/2008
06/05/2008
Hassan N. Natha(4) . . . . . . . . . . . . . . . . . . . . . 03/27/2008
03/27/2008
—

Peter J. Burns . . . . . . . . . . . . . . . . . . . . . . . . .

t
n
e
m
e
t
a
t
S
y
x
o
r
P

All Other
Stock
Awards:
Number of
Shares
of Stock
or Units
(#)

All Other
Option
Awards:
Number of
Securities
Underlying
Options
(#)

Exercise
or Base
Price of
Option
Awards
($ / Sh)

Grant
Date Fair
Value of
Stock and
Option
Awards
($)

20,000(1) $6.25
15,000(2) $3.27

—
—
2,000(2)
—
—
8,000
—
2,000
—
4,000
—
4,000
—

—
160,000
75,000
—
40,000
—
30,000
—
30,000
—
—

— $

$ 67,000
$ 28,350
6,540
$ 36,800
$141,750
— $ 26,160
9,200
$
740
— $
$ 52,500
— $ 12,000
$ 56,700
— $ 13,080
—
—

$1.25
$3.27

$0.37

$3.00

$3.27

(1) Received by Mr. Jones for service as Interim Chief Executive Officer prior to becoming an employee.

(2) Received by Mr. Jones for his service as a non-employee director prior to becoming an employee.

(3) As a result of Mr. O’Neill’s resignation effective April 10, 2009, of the awards granted to him in 2008,
25,714 shares subject to the unvested portion of the option award were forfeited and are no longer out-
standing. In addition, the Company has a repurchase right at a price of $0 per share with respect to the
3,429 shares subject to the unvested portion of the restricted stock award, which the Company intends to
exercise.

(4) As a result of Mr. Natha’s termination of employment effective September 14, 2008, 50% of the restricted
stock awarded to him in 2008 and 50% of the stock option awarded to him in 2008 immediately vested.
The remaining 50% of the stock option grant expired immediately upon termination. The portion of the
stock option that vested on termination expired 90 days following the date of termination and is no longer
outstanding. In addition, the Company repurchased at a price of $0 per share the portion of the restricted
stock award that did not immediately vest upon termination.

Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based Awards Table

The following describes the material factors necessary to understand the compensation disclosed in the

Summary Compensation Table and Grants of Plan-Based Awards Table.

Stephen C. Jones. Mr. Jones serves as our Chief Executive Officer, pursuant to an employment

agreement that is effective beginning on June 3, 2008. He will resign from his position as our Chief Executive
Officer, effective May 1, 2009. Pursuant to the employment agreement, Mr. Jones received compensation for
his services as Interim Chief Executive Officer in a nonemployee capacity for the month of May 2008 in the
amount of $20,000. Under the employment agreement, Mr. Jones receives an annual base salary of $245,000
beginning in June 2008, when he became an employee of the Company. In addition, the employment
agreement provides that Mr. Jones is eligible to receive (a) an annual performance bonus for the 12-month
period ended April 30, 2009 in an amount up to $160,000 payable in the sole discretion of the Board of
Directors (on the recommendation of the Compensation and Governance Committee) based on the achievement
of performance objectives tied to the Company’s 2008 and 2009 budgets and operating plans and such other

18

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

factors as may be approved by the Compensation and Governance Committee and Board of Directors, and
(b) an option to purchase 160,000 shares of the Company’s common stock, also subject to approval of the
Compensation and Governance Committee. The employment agreement also provides for corporate housing in
Seattle and four weeks of annual vacation. The employment agreement also contains certain restrictive
covenants, including the requirement that Mr. Jones execute a confidentiality agreement and a noncompetition
agreement.

Under the employment agreement, Mr. Jones is entitled to receive a lump sum payment equal to his base
salary and immediate vesting of the unvested portion of his stock options granted pursuant to his employment
if any of the following events occurs prior to May 1, 2009: (a) the Company terminates Mr. Jones’s
employment without Cause, (b) Mr. Jones terminates his own employment for Good Reason or (c) the
Company consummates a Corporate Transaction while Mr. Jones is employed by the Company.

For purposes of Mr. Jones’s employment agreement, the following terms are defined as follows:

(cid:129) “Cause” includes (i) conviction of any felony or misdemeanor; (ii) breach of the Company’s Code of
Ethics or Insider Trading Policy or Regulation FD policies, provided, however, that, if the breach is
curable, it shall not constitute “Cause” if such breach is cured within 30 days after the receipt by
Mr. Jones of written notice from the Company of the breach; (iii) theft or embezzlement from the
Company; or (iv) attempt to obstruct or failure to cooperate with any investigation authorized by the
Company or any governmental or self-regulatory entity; provided, however, that, if such obstruction or
failure to cooperate is curable, it shall not constitute “Cause” if such obstruction or failure to cooperate
is cured within 30 days after the receipt by Mr. Jones of written notice from the Company of such
obstruction or failure to cooperate.

(cid:129) “Good Reason” is a material reduction in Mr. Jones’ then-current base salary unless such reduction is
part of a reduction in salary that affects all executive officers of the Company at a substantially similar
percentage of magnitude. Notwithstanding the foregoing, a termination will not be for “Good Reason”
unless (i) Mr. Jones notifies the Company in writing of the reduction which he believes constitutes
“Good Reason” within 90 days of its initial occurrence (and such reduction is, in fact, material), (ii) the
Company fails to remedy such reduction within 30 days after the date on which it receives such notice
(the “Remedial Period”), and (iii) Mr. Jones actually terminates employment within 30 days after the
expiration of the Remedial Period and before the Company has remedied such reduction.

(cid:129) “Corporate Transaction” is any of the following events: (a) consummation of any merger or

consolidation of the Company in which the Company is not the continuing or surviving corporation, or
pursuant to which shares of the Company’s common stock are converted into cash, securities or other
property, if following such merger or consolidation the holders of the Company’s outstanding voting
securities immediately prior to such merger or consolidation own less than 50% of the outstanding
voting securities of the surviving corporation; (b) consummation of any sale, lease, exchange or other
transfer in one transaction, or a series of related transactions, of all or substantially all of the
Company’s assets other than a transfer of the Company’s assets to a majority-owned subsidiary
corporation of the Company; or (c) approval by the holders of the Company’s common stock of any
plan or proposal for the liquidation or dissolution of the Company.

Jonathan J. Ricci. Mr. Ricci serves as our Chief Operating Officer, pursuant to an employment

agreement that was effective on January 20, 2008. Pursuant to the employment agreement, Mr. Ricci receives
an annual base salary of $245,000. In addition, the employment agreement provides that Mr. Ricci is eligible
to receive (a) an annual performance bonus of up to 100% of his base salary based on the achievement of
objectives to be agreed upon by the Company and Mr. Ricci and subject to approval by the Compensation and
Governance Committee, and (b) an option to purchase, or a combination of stock options and restricted stock
grants equivalent to, 80,000 shares of the Company’s common stock annually. The employment agreement also
provides for corporate housing in Seattle, and four weeks of annual vacation. The employment agreement also
contains certain restrictive covenants, including the requirement that Mr. Ricci execute a confidentiality
agreement.

19

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

Under the employment agreement, through January 20, 2009, Mr. Ricci was entitled to receive a lump
sum payment equal to six months of his then current salary if he was terminated without Cause more than
90 days after the beginning of his employment with the Company or if he was terminated without Cause at
any time after a material change in his reporting structure.

Alternatively, if Mr. Ricci is terminated without Cause after January 20, 2009 or if he is terminated
without Cause in connection with a Corporate Transaction, he will be entitled to receive a lump sum payment
equal the sum of 12 months of his then current base salary plus his target bonus, COBRA coverage for
12 months for Mr. Ricci and his family, and immediate vesting of the unvested portion of his stock options
and restricted stock grants.

For purposes of Mr. Ricci’s employment agreement, the following terms are defined as follows:

(cid:129) “Cause” includes (i) conviction of any felony or misdemeanor; (ii) breach of the Company’s Code of
Ethics or Insider Trading Policy or Regulation FD policies, as now in effect or as modified in the
future; (iii) theft or embezzlement from the Company; or (iv) attempt to obstruct or failure to cooperate
with any investigation authorized by the Company or any governmental or self-regulatory entity.

(cid:129) “Corporate Transaction” is any of the following events: (a) consummation of any merger or

consolidation of the Company in which the Company is not the continuing or surviving corporation, or
pursuant to which shares of the Company’s common stock are converted into cash, securities or other
property, if following such merger or consolidation the holders of the Company’s outstanding voting
securities immediately prior to such merger or consolidation own less than 50% of the outstanding
voting securities of the surviving corporation; (b) consummation of any sale, lease, exchange or other
transfer in one transaction, or a series of related transactions, of all or substantially all of the
Company’s assets other than a transfer of the Company’s assets to a majority-owned subsidiary
corporation of the Company; or (c) approval by the holders of the Company’s common stock of any
plan or proposal for the liquidation or dissolution of the Company.

Michael R. O’Brien. Mr. O’Brien serves as our Chief Financial Officer pursuant to an employment
agreement that was effective on September 2, 2008. Pursuant to the employment agreement, Mr. O’Brien
receives an annual base salary of $200,000. In addition, the employment agreement provides that Mr. O’Brien
is eligible to receive (a) an annual performance bonus of up to 35% of his base salary based on the
achievement of objectives to be agreed upon by the Company and Mr. O’Brien, with higher bonus amounts
possible if objectives are exceeded (all subject to approval by the Compensation and Governance Committee)
and (b) an option to purchase 40,000 shares of common stock annually and a one-time restricted stock grant
of 2,000 shares (all subject to the approval of the Compensation and Governance Committee). The
employment agreement also contains certain restrictive covenants, including the requirement that Mr. O’Brien
execute a confidentiality agreement.

Under the employment agreement, through September 2, 2009, Mr. O’Brien is entitled to receive six
months of his then current salary, payable in equal installments during the six months immediately following
his termination if he is terminated without Cause more than 90 days after the beginning of his employment
with the Company or if he is terminated without Cause at any time after a material change in his reporting
structure.

Alternatively, if Mr. O’Brien is terminated without Cause after September 2, 2009 or if he is terminated

without Cause in connection with a Corporate Transaction, he will be entitled to receive 12 months of his then
current base salary, payable in equal installments during the 12 month period immediately following his
termination, plus a lump sum payment equal to the last target bonus paid to Mr. O’Brien, COBRA coverage
for 12 months for Mr. O’Brien and his family, and immediate vesting of the unvested portion of his stock
options and restricted stock grants.

For purposes of Mr. O’Brien’s employment agreement, the following terms are defined as follows:

(cid:129) “Cause” includes (i) conviction of any felony or misdemeanor; (ii) breach of the Company’s Code of
Ethics or Insider Trading Policy or Regulation FD policies, as now in effect or as modified in the

20

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

future; (iii) theft or embezzlement from the Company; or (iv) attempt to obstruct or failure to cooperate
with any investigation authorized by the Company or any governmental or self-regulatory entity.

(cid:129) “Corporate Transaction” is any of the following events: (a) consummation of any merger or

consolidation of the Company in which the Company is not the continuing or surviving corporation, or
pursuant to which shares of the Company’s common stock are converted into cash, securities or other
property, if following such merger or consolidation the holders of the Company’s outstanding voting
securities immediately prior to such merger or consolidation own less than 50% of the outstanding
voting securities of the surviving corporation; (b) consummation of any sale, lease, exchange or other
transfer in one transaction, or a series of related transactions, of all or substantially all of the
Company’s assets other than a transfer of the Company’s assets to a majority-owned subsidiary
corporation of the Company; or (c) approval by the holders of the Company’s common stock of any
plan or proposal for the liquidation or dissolution of the Company.

Thomas P. O’Neill. Mr. O’Neill served as our Executive Vice President of Sales pursuant to an

employment agreement that was effective on March 31, 2008. Mr. O’Neill resigned effective April 10, 2009.
Pursuant to the employment agreement, Mr. O’Neill received an annual base salary of $220,000. In addition,
the employment agreement provided that Mr. O’Neill was eligible to receive (a) an annual performance bonus
of up to 50% of his base salary based on the achievement of objectives set by the Company, and higher bonus
amounts if objectives were exceeded (all subject to approval by the Compensation and Governance Commit-
tee), (b) an option to purchase 40,000 shares of common stock or an equivalent combination of options and
restricted stock annually (all subject to the approval of the Compensation Committee) and (c) a monthly car
allowance of $750 plus gas expenses for Company business. The employment agreement also contained certain
restrictive covenants, including the requirement that Mr. O’Neill execute a confidentiality agreement.

Under the employment agreement, through March 31, 2009, Mr. O’Neill was entitled to receive six
months of his then current salary, payable in a lump sum payment if he was terminated without Cause more
than 90 days after the beginning of his employment with the Company or if he was terminated without Cause
at any time after a material change in his reporting structure.

Alternatively, if Mr. O’Neill was terminated without Cause after March 31, 2009 or if he was terminated

without Cause in connection with a Corporate Transaction, he was entitled to receive 12 months of his then
current base salary plus his target bonus, payable in a lump sum payment, COBRA coverage for 12 months
for Mr. O’Neill and his family, and immediate vesting of the unvested portion of his stock options and
restricted stock grants.

For purposes of Mr. O’Neill’s employment agreement, the following terms are defined as follows:

(cid:129) “Cause” includes (i) conviction of any felony or misdemeanor; (ii) breach of the Company’s Code of
Ethics or Insider Trading Policy or Regulation FD policies, as now in effect or as modified in the
future; (iii) theft or embezzlement from the Company; or (iv) attempt to obstruct or failure to cooperate
with any investigation authorized by the Company or any governmental or self-regulatory entity.

(cid:129) “Corporate Transaction” is any of the following events: (a) consummation of any merger or

consolidation of the Company in which the Company is not the continuing or surviving corporation, or
pursuant to which shares of the Company’s common stock are converted into cash, securities or other
property, if following such merger or consolidation the holders of the Company’s outstanding voting
securities immediately prior to such merger or consolidation own less than 50% of the outstanding
voting securities of the surviving corporation; (b) consummation of any sale, lease, exchange or other
transfer in one transaction, or a series of related transactions, of all or substantially all of the
Company’s assets other than a transfer of the Company’s assets to a majority-owned subsidiary
corporation of the Company; or (c) approval by the holders of the Company’s common stock of any
plan or proposal for the liquidation or dissolution of the Company.

On April 3, 2009, Mr. O’Neill resigned from the Company effective April 10, 2009. No severance

benefits or accelerated vesting are due Mr. O’Neill as a result of his termination.

21

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

Hassan N. Natha. Mr. Natha served as our Chief Financial Officer until September 14, 2008, pursuant to
an employment agreement that was effective for a term of three years, beginning from January 1, 2007. Pursuant
to the employment agreement, Mr. Natha received an annual base salary of $175,000. Subject to the approval of
the Compensation and Governance Committee in its sole discretion in each instance, Mr. Natha was eligible to
be granted options to purchase up to 40,000 shares of the Company’s common stock on an annual basis.
Incentive compensation was set at not less than 35% of Mr. Natha’s base salary, provided that incentive
compensation targets were met. These targets were to be set at the beginning of each fiscal year by the Board,
and included personal and corporate performance. Mr. Natha was also entitled to participate in employee benefit
plans upon the same terms and conditions as other employees and to 20 days of annual vacation.

Under the terms of his employment agreement, Mr. Natha’s employment could be terminated without
Cause upon 30 days’ written notice to Mr. Natha, and Mr. Natha could terminate his employment for Good
Reason at any time. In either event, Mr. Natha was to be paid (i) a severance benefit in an amount equal to up
to 18 months of Mr. Natha’s base salary, depending on the length of Mr. Natha’s service with the Company;
(ii) a prorated bonus based on the bonus paid to Mr. Natha for the 12-month period preceding the effective
date of termination; and (iii) an amount equal to COBRA payments for up to 18 months, depending on the
length of Mr. Natha’s service with the Company. The payments in (i) to (iii) above are collectively referred to
in this description as the “Separation Benefit,” and were payable at the discretion of the Board of Directors
either as a lump sump payment or in equal monthly installments. In addition, if Mr. Natha was terminated
without Cause, 50% of all unvested stock options and stock grants would become immediately vested.

Additionally, under the terms of his employment agreement, if Mr. Natha was terminated (other than for
Cause) between the time 90 days prior to or 24 months after a Change in Control, Mr. Natha was entitled to
the Separation Benefit and to $10,000 for outplacement and job search costs. If Mr. Natha was terminated
during the applicable time period but prior to the Change in Control, the Separation Benefit would be reduced
(but not be below zero) by the sum of any severance payments previously received from the Company by
Mr. Natha (or to be received by Mr. Natha upon the Change in Control). The employment agreement also
contained certain restrictive covenants, including confidentiality provisions and provisions precluding Mr. Natha
from competing with us for up to 12 months following the termination of the agreement.

For purposes of Mr. Natha’s employment agreement, the following terms were defined as follows:

(cid:129) “Cause” means (i) a good faith determination by the Board of Directors that Mr. Natha has willfully

neglected his material responsibilities under the agreement, after demand for substantial performance has
been given by the Company and Mr. Natha has been provided a reasonable cure period of not less than
60 days; (ii) conviction of any felony or of a misdemeanor involving fraud, dishonesty or moral turpitude
or the entry against Mr. Natha of any civil judgment arising from allegations of fraud, dishonesty or
moral turpitude, or any violation of law which has a material adverse effect on the Company; (iii) breach
of the Company’s Code of Ethics or Insider Trading Policy or the Company’s Regulation FD policies;
(iv) theft or embezzlement from the Company; or (v) attempt to obstruct or failure to cooperate with any
investigation authorized by the Company or any governmental or self-regulatory entity.

(cid:129) “Good Reason” means (i) the material diminution of Mr. Natha’s position, duties, responsibilities, status
or reporting relationship to the Chief Executive Officer of the Company; (ii) the Company’s assignment
of Mr. Natha on a substantially full-time basis to work at a location at least 20 miles further from
Mr. Natha’s principal residence than the former work location; (iii) any reduction in Mr. Natha’s base
salary, or any reduction of Mr. Natha’s incentive compensation (upon meeting applicable targets) below
35% of his base salary, or a material reduction in benefits to Mr. Natha, or the failure of the Company to
pay Mr. Natha any undisputed and earned salary, bonus or benefits; (iv) the Company’s failure to obtain
an assumption of the obligations incumbent upon the Company under Mr. Natha’s employment agreement
by any successor to the Company; (v) the exclusion or limitation of Mr. Natha from participating in any
form of variable compensation plan that is offered to all of the Company’s senior executives and that
provides Mr. Natha the opportunity to achieve a level of total compensation consistent with his potential
compensation under his employment agreement; or (vi) any demand by any director or Chief Executive
Officer of the Company that Mr. Natha take any action or refrain from taking any action where such

22

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

action or inaction would violate any law, rule, regulation or other governmental pronouncement, court
order, decree or judgment, or breach any material agreement or fiduciary duty.

(cid:129) “Change of Control” means (i) any person acquiring beneficial ownership of 25% or more of our

outstanding common stock; (ii) any merger, consolidation, reorganization or other transaction providing
for the conversion or exchange of 25% of more of our issued and outstanding common stock into
securities of any other entity, cash or property, or a combination thereof; (iii) any sale or disposition of
50% or more of our assets; or (iv) the election of a majority of the directors at a shareholders’ meeting
who are not persons nominated by the then-incumbent board of directors.

Effective September 14, 2008, Mr. Natha’s employment with the Company was terminated without Cause.

In August 2008, we entered into a Separation Agreement and Release with Mr. Natha, generally consistent
with the separation benefits provided in his employment agreement, under which he became entitled to receive
(i) severance payments in the aggregate amount of $199,792, to be paid in 26 equal installments payable twice
per month commencing on September 30, 2008; (ii) a lump sum payment on September 15, 2008 of $24,836
representing Mr. Natha’s 2007 incentive compensation prorated to the percentage of calendar days in 2008 that
Mr. Natha was employed with the Company; (iii) a lump sum payment on or prior to September 14, 2008 of
$12,115 in accrued vacation pay; (iv) up to $2,500 in outplacement services, and (v) a lump sum payment on
October 15, 2008 of $4,615 for 13.7 months of COBRA premiums. Additionally, on September 14, 2008, 50%
of Mr. Natha’s unvested restricted stock and stock option grants became vested and exercisable, but remained
subject to the terms of the respective grants. In consideration therefor, Mr. Natha agreed, among other things,
(i) to abide by the confidentiality, intellectual property and non-solicitation provisions of his employment
agreement; (ii) to release the Company and its affiliates from certain claims; (iii) not to disparage the
Company and its affiliates; and (iv) to return all Company property in his possession to the Company.

Peter J. Burns. Mr. Burns served as our Senior Executive Vice President of Sales and Marketing until

March 31, 2008 pursuant to an employment agreement dated March 20, 2007. The employment agreement
provided for a base salary of $225,000 per year and incentive compensation of up to 100% of Mr. Burns’ base
salary, provided that incentive compensation targets were met. Pursuant to the employment agreement,
Mr. Burns received a one-time equity grant of 40,000 stock options and 15,000 shares of restricted stock.
Under the employment agreement, Mr. Burns was also entitled to receive up to 80,000 stock options and/or an
equivalent number of stock grants annually within 30 days of the anniversary date of his employment with the
Company or as agreed upon by the Board of Directors. Mr. Burns was also eligible to participate in the
Company’s standard health benefit plans, at no cost to him, and 401(k).

The employment agreement also provided Mr. Burns with six months severance if there was a change in

control of the Company and more than 40% of the outstanding shares of the Company were acquired by an
acquiring company and Mr. Burns’ employment was terminated within nine months after the acquisition, or if
his employment was terminated at any time without Cause. No severance was payable under the employment
agreement if Mr. Burns was terminated for Cause. For purposes of the employment agreement, “Cause” meant
(i) conviction of any felony or of a misdemeanor; (ii) breach of the Company’s Code of Ethics or Insider
Trading Policy or the Company’s Regulation FD policies; (iii) theft or embezzlement from the Company; or
(vi) attempt to obstruct or failure to cooperate with any investigation authorized by the Company or any
governmental or self-regulatory entity.

In December 2007, Mr. Burns agreed to resign as an employee and officer of the Company effective
March 31, 2008. In February 2008, we entered into a Separation Agreement and Release with Mr. Burns, under
which he became entitled to receive (i) severance payments in the aggregate amount of $168,750, to be paid in
equal monthly installments commencing on April 1, 2008 and ending December 31, 2008; (ii) a bonus payment
of $112,500 to be paid on March 31, 2008; and (iii) continuing COBRA coverage for a period of 9 months. In
consideration therefore, Mr. Burns agreed, among other things, (i) to release the Company and its affiliates from
certain claims; (ii) to affirm his continuing obligations under his confidentiality agreement with the Company
dated April 2, 2007; and (iii) not to solicit the Company’s employees during the severance period.

Equity Awards. The equity awards were granted under the terms of the Company’s 2002 Stock Option

and Restricted Stock Plan. The exercise price of all options granted in 2008 was equal to 100% of the closing

23

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

price of our common stock on the grant date, with the exception of the option to purchase 160,000 shares of
common stock granted to Mr. Jones pursuant to his employment agreement and approved by the Compensation
and Governance Committee on December 9, 2008, which was granted at an exercise price of $1.25, $0.88
above the closing price of $0.37.

The stock options granted to executive officers in 2008 generally vest in equal installments every six

months over forty-two months and expire ten years after the grant date. The restricted stock grants made to
executive officers in 2008 also generally vest in equal installments every six months over forty-two months.
The stock option granted to Mr. Jones on January 29, 2008 vested in full and became exercisable on April 30,
2008; the grant had a non-standard vesting schedule as it was intended to compensate Mr. Jones for his service
as Interim Chief Executive Officer and was to vest in full and become immediately exercisable upon the
earlier of the hiring by the Company of a full-time Chief Executive Officer or April 30, 2008. The stock
option granted to Mr. Jones on December 9, 2008 vests at a rate of 1/7th at the time of the grant, 1/7th on
May 1, 2009, and 1/7th each six months thereafter until fully vested. The stock option and restricted stock
grants made to Mr. O’Brien on December 9, 2008 each vest at a rate of 1/7th on March 2, 2009 and 1/7th each
six months thereafter until fully vested. The grants to Mr. Jones and Mr. O’Brien have non-standard vesting
schedules due primarily to the delay between the commitments to grant the awards made in their employment
agreements and the approval of the grants by the Compensation and Governance Committee.

Bonus Compensation. The Compensation and Governance Committee uses its discretion to pay bonuses

to our executives based on a review of Company financial performance and individual achievements, as
described in further detail above in the “Compensation Discussion and Analysis” under the heading “Annual
Cash Incentive Bonus Payments.”

Outstanding Equity Awards at Fiscal Year-End 2008 Table

The following table presents information about outstanding equity awards held by each of the Named
Executive Officers as of December 31, 2008. Mr. Burns and Mr. Natha terminated their employment with the
Company in March and September 2008, respectively, and did not hold any equity awards at December 31,
2008.

Option Awards

Stock Awards

Name

Grant Date

Number of Securities
Underlying Unexercised
Options
(#)
Exercisable Unexercisable(1)

Option
Exercise
Price
($)

Option
Expiration
Date

Number of
Shares or
Units of
Stock
That Have
Not
Vested
(#)(1)

Market
Value of
Shares or
Units of
Stock
That Have
Not
Vested
($)(2)

5,000
Stephen C. Jones(3) . . . . 03/06/2006
4,287
03/12/2007
08/06/2007
—
01/29/2008(4) 20,000
2,143
03/27/2008
03/27/2008
—
12/09/2008(5) 22,857
10,717
—
—
—
4,287
—

Jonathan J. Ricci . . . . . . 03/27/2008
03/27/2008
Michael R. O’Brien(6) . . 12/09/2008
12/09/2008
Thomas P. O’Neill . . . . . 06/05/2008
06/05/2008

—
5,713
—
—
12,857
—
137,143
64,283
—
40,000
—
25,713(7)
—

$ 6.47 03/06/2011
18.67 03/11/2012

— $ —
—
—
914
— 2,857
—
—
—
—
549
1,715
—
—
—
—
2,194
— 6,857
—
—
640
— 2,000
—
—
1,097

— 3,429(7)

6.25 01/29/2013
3.27 03/27/2018

1.25 12/09/2018
3.27 03/27/2018

0.37 12/09/2018

3.00 06/05/2018

—

—

—

—

—

(1) Unless otherwise noted below, these options and restricted stock awards vest over a period of 42 months,

with 14.29% vesting on each six-month anniversary of the grant date.

24

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

(2) The closing price of our common stock on December 31, 2008 was $0.32 per share.

(3) The option award granted on January 29, 2008 was in recognition of Mr. Jones’ service as Interim Chief
Executive Officer for the period from January 1, 2008 through April 30, 2008. The option award granted
on December 9, 2008 was granted under the employment agreement with Mr. Jones effective June 3,
2008. All remaining option and restricted stock awards were granted to Mr. Jones for his service as a non-
employee director of the Company.

(4) The option award granted on January 29, 2008 vested in full on April 30, 2008.

(5) The option award granted on December 9, 2008 to Mr. Jones was 14.29% vested on the date of grant, with
an additional 14.29% to vest on May 1, 2009 and each six month period thereafter over the following
30 months.

(6) The option and restricted stock awards granted to Mr. O’Brien on December 9, 2008 vest 14.29% on

March 2, 2009, with an additional 14.29% to vest on each six month period thereafter over the following
36 months.

(7) As a result of Mr. O’Neill’s resignation effective April 10, 2009, these options were forfeited and are no

longer outstanding. In addition, the Company has a repurchase right at a price of $0 per share with respect
to the 3,429 shares of restricted stock that remained unvested as of Mr. O’Neill’s termination date, which
the Company intends to exercise.

2008 Option Exercises and Stock Vested Table

The following table presents information regarding the vesting of stock awards during fiscal 2008 for
each of the Named Executive Officers on an aggregated basis. There were no stock options exercised in 2008
by the Named Executive Officers. For restricted stock, the value realized upon vesting is based on the closing
price of the Company’s common stock on the vesting date or, if the vesting date was not a business day, the
closing price of the Company’s common stock on the business day prior to the vesting date.

Name

Stock Awards

Number of
Shares Acquired
on Vesting
(#)

Value
Realized on
Vesting
($)

Stephen C. Jones. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jonathan J. Ricci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Michael R. O’Brien . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thomas P. O’Neill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hassan N. Natha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Peter J. Burns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,428
1,143
—
571
7,143
2,143

$ 5,283
$ 2,080
—
$
206
$17,595
$12,687

Potential Payments Upon Termination or Change of Control

As described above under “Narrative Disclosure to Summary Compensation Table and Grants of Plan-
Based Awards Table,” we entered into employment agreements with each of our Named Executive Officers
and separation agreements with Messrs. Natha and Burns, which provide for certain benefits in the event of
termination or change of control.

In addition, our 2002 Stock Option and Restricted Stock Plan (the “2002 Plan”) provides for accelerated

vesting of all unvested awards upon a corporate transaction, irrespective of the scheduled vesting date for these
awards, unless the awards are assumed or substituted for by the successor company. For purposes of the 2002
Plan, a “corporate transaction” means any of the following events:

(cid:129) Consummation of any merger or consolidation of the Company in which the Company is not the

continuing or surviving corporation, or pursuant to which shares of the Company’s common stock are
converted into cash, securities or other property and the Company’s shareholders (immediately prior to

25

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

such merger or consolidation) own less than 50% of the outstanding voting securities of the surviving
corporation after the merger or consolidation;

(cid:129) Consummation of any sale, lease, exchange or other transfer in one transaction, or a series of related

transactions, of all or substantially all of the Company’s assets; or

(cid:129) Shareholder approval of any plan or proposal for the liquidation or dissolution of the Company.

Actual and Estimated Potential Payments

For Messrs. Jones, Ricci, O’Brien and O’Neill, the tables below set forth the estimated amount of

incremental compensation payable in the event of termination of employment or a change of control and
assume that the triggering events occurred on December 31, 2008. The actual amounts to be paid can only be
determined at the time of such executive’s termination or upon a change in control, as applicable. For
Mr. O’Neill, the Company did not pay any severance or other termination benefits in connection with his
resignation effective April 10, 2009. For Messrs. Natha and Burns, the tables set forth the actual amount of
incremental compensation paid in connection with their termination of employment. The tables do not include
payments and benefits that the Named Executive Officers would have already earned during their employment
with us whether or not a termination or change in control event had occurred or payments and benefits
available to all salaried employees.

The intrinsic value of accelerated unvested stock options and restricted stock shown in the tables below
was calculated using the closing price of our common stock on December 31, 2008 of $0.32, except that for
Messrs. Natha and Burns, it was calculated using the closing price of our common stock on the dates of their
respective terminations of $1.66 and $3.49, respectively. The intrinsic value for stock options is the aggregate
spread between $0.32 (or $1.66 for Mr. Natha and $3.49 for Mr. Burns) and the exercise prices of the
accelerated options. For purposes of the tables below, we have assumed that the stock options and restricted
stock awards were not assumed or substituted for by the successor company in a corporate transaction.

Stephen C. Jones

Estimated Potential Payment or Benefit

Cash severance payment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intrinsic value of accelerated unvested stock options . . . . . . . . . . . . . . .
Restricted stock acceleration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Termination
w/o Cause or for
Good Reason
($)

Change of
Control
($)

$245,000

$245,000

0(1)
—

0(1)

1,463

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$245,000

$246,463

(1) There is no value reflected for the accelerated stock options because the exercise prices of all unvested

stock options held by the executive officer are greater than the closing price of our common stock on
December 31, 2008.

Jonathan J. Ricci

Estimated Potential Payment or Benefit

Cash severance payment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intrinsic value of accelerated unvested stock options. . . . . . . .
Restricted stock acceleration . . . . . . . . . . . . . . . . . . . . . . . . .
Continuing health and welfare benefits for twelve months . . .

Termination
w/o Cause
($)

$122,500
—
—
—

Change of
Control
($)

$ —

0(2)

2,194
—

Change of
Control and
Termination
($)

$490,000(1)
0(2)

2,194
12,552

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$122,500

$2,194

$504,746

26

 
(1) As discussed above in “Compensation Discussion & Analysis,” performance criteria for cash bonuses were
not set in 2008 for any of the Named Executive Officers, and cash bonuses for 2008 performance were dis-
cretionary. This column assumes that target cash bonuses were set for the Named Executive Officers for
2008, and that Mr. Ricci’s was set at 100% of salary, the maximum provided for under his employment
agreement.

(2) There is no value reflected for the accelerated stock options because the exercise prices of all unvested

stock options held by the executive officer are greater than the closing price of our common stock on
December 31, 2008.

Michael R. O’Brien

Estimated Potential Payment or Benefit

Termination
w/o Cause
($)

Change of
Control
($)

Change of
Control and
Termination
($)

Cash severance payment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intrinsic value of accelerated unvested stock options. . . . . . . .
Restricted stock acceleration . . . . . . . . . . . . . . . . . . . . . . . . .
Continuing health and welfare benefits for twelve months . . .

$100,000
—
—
—

$ —

0(2)

$270,000(1)
0(2)

640
—

640
12,552

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$100,000

$640

$283,192

P
r
o
x
y
S
t
a
t
e
m
e
n
t

(1) As discussed above in “Compensation Discussion & Analysis,” performance criteria for cash bonuses were
not set in 2008 for any of the Named Executive Officers, and cash bonuses for 2008 performance were dis-
cretionary. This column assumes that target cash bonuses were set for the Named Executive Officers for
2008, and that Mr. O’Brien’s was set at 35% of salary, as contemplated in his employment agreement.

(2) There is no value reflected for the accelerated stock options because the exercise prices of all unvested

stock options held by the executive officer are greater than the closing price of our common stock on
December 31, 2008.

Thomas P .O’Neill(1)

Estimated Potential Payment or Benefit

Cash severance payment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intrinsic value of accelerated unvested stock options. . . . . . . .
Restricted stock acceleration . . . . . . . . . . . . . . . . . . . . . . . . .
Continuing health and welfare benefits for twelve months . . .

Termination
w/o Cause
($)

$110,000
—
—
—

Change of
Control
($)

$ —

0(3)

1,097
—

Change of
Control and
Termination
($)

$330,000(2)
0(3)

1,097
12,552

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$110,000

$1,097

$343,649

(1) Mr. O’Neill terminated his employment with the Company effective April 10, 2009. No severance benefits

were paid to Mr. O’Neill.

(2) As discussed above in “Compensation Discussion & Analysis,” performance criteria for cash bonuses were
not set in 2008 for any of the Named Executive Officers, and cash bonuses for 2008 performance were dis-
cretionary. This column assumes that target cash bonuses were set for the Named Executive Officers for
2008, and that Mr. O’Neill’s was set at 50% of salary, as contemplated in his employment agreement.

(3) There is no value reflected for the accelerated stock options because the exercise prices of all unvested

stock options held by the executive officer are greater than the closing price of our common stock on
December 31, 2008.

27

 
Hassan N. Natha

Actual Benefits

Amount
($)

Cash severance payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $224,628
Intrinsic value of accelerated unvested stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock acceleration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lump sum payment for COBRA premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outplacement services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,063
4,615
2,500

0(1)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $239,806

(1) There is no value reflected for the accelerated stock options because the exercise prices of all unvested
stock options held by the executive officer were greater than the closing price of our common stock on
September 14, 2008, the date of Mr. Natha’s termination.

Peter J. Burns

Actual Benefits

Amount
($)

Cash severance payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $281,250
8,638
Continuing health and welfare benefits for nine months . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $289,888

t
n
e
m
e
t
a
t
S
y
x
o
r
P

DIRECTOR COMPENSATION

Compensation of Directors

We use a combination of cash and stock-based incentive compensation to attract and retain qualified

candidates to serve on the Board of Directors. In setting director compensation, the Board of Directors
considers the significant amount of time that directors expend in fulfilling their duties as well as the skill-level
required of members of the Board of Directors and our cash-flows.

In addition to cash and stock-based compensation, non-employee directors are reimbursed for their out-

of-pocket expenses, in accordance with our reimbursement policies, incurred in attending meetings of the
Board of Directors and committee meetings and conferences with our senior management. We also maintain
liability insurance on all of our directors and executive officers.

Mr. Jones and Mr. Ricci are currently the only members of the Board who are also Jones Soda
employees. Mr. Ricci did not receive any additional compensation for serving on the Board. During 2008,
prior to becoming an employee, Mr. Jones served as a non-employee director from January through May. This
section describes the compensation earned by Mr. Jones during fiscal 2008 in his capacity as a non-employee
director. Mr. Jones also received compensation as Interim Chief Executive Officer and Chief Executive Officer,
which is described under “Executive Compensation.”

28

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

Standard Cash Compensation

Under the compensation structure effective July 1, 2006, each non-employee director is entitled to receive

the following compensation. Directors who are our employees receive no compensation for their service as
directors.

Position

Non-employee (“NE”) Director Annual Retainer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NE Director Board Meeting Attendance Fee (Telephonic) . . . . . . . . . . . . . . . . . . . . . . . . .
NE Director Committee Meeting Attendance Fee other than Audit Committee

(Telephonic) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NE Director Audit Committee Meeting Attendance Fee (Live or telephonic) . . . . . . . . . . .
Additional Chair of Audit Committee Annual Retainer . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional Chair of Compensation and Governance Committee Annual Retainer . . . . . . . .
Additional Chair of Nominating Committee Annual Retainer . . . . . . . . . . . . . . . . . . . . . . .

Amount

$12,000

1,000(500)

1,000(500)
1,000
3,500
3,500
2,000

Standard Equity Compensation

In 2008, each non-employee director other than Mills Brown (who was elected as a new director effective

December 2, 2008) received a stock option grant for 15,000 shares of common stock, with an exercise price
equal to the fair market value of the common stock on the date of grant and a term of ten years and a
restricted stock award for 2,000 shares. Stock options and restricted stock awards granted prior to March 3,
2009 vest over a period of 42 months, with 14.29% vesting on each six-month anniversary of the grant date.
Effective March 3, 2009, the Board adopted a new vesting schedule for option awards and restricted stock
grants, with the grants to vest in full one year from the date of grant.

Non-Standard Compensation

In January 2008, the Board of Directors approved the following additional compensation to Scott

Bedbury, the then-interim Chairman of the Board of Directors: (i) $15,000 per month for December 2007 and
each of January, February and March 2008; and (ii) a stock option to purchase 20,000 shares common stock at
an exercise price equal to the closing price of the common stock on the date of grant, which vested in full and
became immediately exercisable on April 30, 2008.

2008 Director Compensation Table

The following table presents information about compensation earned by or paid to non-employee directors

during 2008.

Name(1)

Fees Earned or
Paid in Cash
($)

Stock Awards
($)(1)

Option Awards
($)(1)

Total
($)

Mills A. Brown(2) . . . . . . . . . . . . . . . . .
Richard S. Eiswirth, Jr.
. . . . . . . . . . . . .
Michael M. Fleming . . . . . . . . . . . . . . . .
Stephen C. Jones(3) . . . . . . . . . . . . . . . .
Matthew K. Kellogg . . . . . . . . . . . . . . . .
Susan A. Schreter . . . . . . . . . . . . . . . . . .
Peter M. van Stolk . . . . . . . . . . . . . . . . .
Scott Bedbury(4) . . . . . . . . . . . . . . . . . .
John J. Gallagher, Jr.(4) . . . . . . . . . . . . .
Alfred W. Rossow, Jr.(4) . . . . . . . . . . . . .

500
$
42,500
30,250
11,000
18,000
18,000
22,500
12,500
16,000
18,250

29

$ —
17,894
17,894
17,894
1,097
1,097
1,557
11,194
11,194
11,194

$ —
76,694
72,280
72,280
4,823
4,823
6,747
55,251
55,251
55,251

$

500
137,088
120,424
101,174
23,920
23,920
30,804
78,945
82,445
84,695

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

(1) Represents the dollar amounts recognized for financial statement reporting purposes for the fiscal year

ended December 31, 2008 in accordance with Statement of Financial Accounting Standards No. 123 (R)
and thus includes amounts from awards granted in and prior to 2008. See Note 7 of the consolidated finan-
cial statements in our Annual Report on Form 10-K for the year ended December 31, 2008 regarding
assumptions underlying the valuation of these equity awards. As of December 31, 2008, each non-
employee director who served in 2008 had the following number of options outstanding: Mills Brown: 0,
Richard Eiswirth, Jr.: 45,000; Michael Fleming: 30,000; Matthew Kellogg: 15,000; Susan Schreter:
15,000; Peter van Stolk: 315,000, Scott Bedbury: 0; John Gallagher: 0; and Alfred Rossow: 0. As of
December 31, 2008, each non-employee director who served in 2008 had the following number of
restricted stock awards outstanding: Mills Brown: 0; Richard Eiswirth, Jr.: 4,572; Michael Fleming: 4,572;
Matthew Kellogg: 1,715; Susan Schreter: 1,715; Peter van Stolk: 1,715, Scott Bedbury: 0; John Gallagher:
0; and Alfred Rossow: 0. For information regarding Mr. Jones’ outstanding equity awards (including for
service as a non-employee director), please see the Outstanding Equity Awards at Fiscal Year-End 2008
Table. The grant date fair value of each stock option and restricted stock award granted to Messrs. Eiswirth,
Fleming, Jones, van Stolk, Bedbury, Gallagher and Rossow in 2008 was $28,350, and $6,540, respectively.
The grant date fair value of each stock option and restricted stock award granted to Mr. Kellogg and
Ms. Schreter in 2008 was $28,950 and $6,580, respectively.

(2) Mr. Brown joined the Board of Directors on December 2, 2008 and was compensated for participation in

one telephonic board meeting in 2008.

(3) Mr. Jones received cash compensation and restricted stock and option awards for his service on the Board
of Directors from January 2008 through May 2008, prior to becoming Chief Executive Officer and an
employee director. For a description of Mr. Jones’ compensation as Interim Chief Executive Officer and
Chief Executive Officer, see “Executive Compensation.”

(4) Messrs. Bedbury, Gallagher and Rossow each resigned from the Board of Directors effective June 5, 2008.
The Statement of Financial Accounting Standards No. 123(R) value of the stock option and restricted
stock awards forfeited by each of these directors was as follows: Mr. Bedbury $237,650 and $41,139;
Mr. Gallagher $157,800 and $41,139; and Mr. Rossow $188,850 and $41,139, respectively.

Stock Ownership Guidelines

In August 2007, the Board of Directors implemented stock ownership guidelines for its non-employee

directors to further align their interests with those of shareholders. For non-employee directors, stock
ownership guidelines are set at a value equal to three times their annual cash retainer and other Board fees
paid to such director over the prior twelve months. Under these guidelines, non-employee directors are
encouraged to increase their ownership of Company common stock to meet these ownership requirements
within three years of becoming a director, or within three years of the adoption of the guidelines, whichever is
later. The required ownership level for each director is re-calculated as of June 30 of every third year. Shares
that count toward these ownership guidelines include:

(cid:129) shares of common stock purchased on the open market;

(cid:129) common stock obtained and held through stock option exercises; and

(cid:129) vested restricted stock and in-the-money vested stock options.

For as long as a director continues to serve on the Board, he or she may sell no more than 33% of his or
her vested stock holdings in any one quarter. However, directors may sell enough shares to cover their income
tax liability on vested grants. The Board may approve exceptions to these guidelines on a case-by-case basis.

30

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

TRANSACTIONS WITH RELATED PERSONS

There have been no related person transactions required to be disclosed pursuant to Item 404(a) of

Regulation S-K since the beginning of fiscal year 2008.

The Board of Directors, upon the recommendation of the Audit Committee, has adopted a written policy for

the review and approval or ratification of related person transactions. Under the policy, our directors and
executive officers are expected to disclose to our Chief Financial Officer (or, if the transaction involves the Chief
Financial Officer, to the Chief Executive Officer) (either, as applicable, the “Designated Officer”) the material
facts of any transaction that could be considered a related person transaction promptly upon gaining knowledge
of the transaction. A related person transaction is generally defined as any transaction required to be disclosed
under Item 404(a) of Regulation S-K, the SEC’s related person transaction disclosure rule, except that our policy
does not contain a dollar threshold for a transaction to be considered a related person transaction.

If the Designated Officer determines that the transaction is a related person transaction under SEC’s rules,

the Designated Officer will notify the Chair of the Audit Committee and submit the transaction to the Audit
Committee, which will review and determine whether to approve or ratify the transaction.

When determining whether to approve or ratify a related person transaction, the Audit Committee will

review relevant facts regarding the related person transaction, including:

(cid:129) The extent of the related person’s interest in the transaction;

(cid:129) Whether the terms are comparable to those generally available in arm’s-length transactions; and

(cid:129) Whether the related person transaction is consistent with the best interests of the Company.

The related person involved in the related person transaction may participate in the approval/ratification

process only to provide additional information as needed for the Audit Committee’s review. If any Related
Person Transaction is not approved or ratified by the Committee, the Committee may take such action in
respect of the transaction as it may deem necessary or desirable in the best interests of the Company and its
shareholders. If any related person transaction is ongoing or is part of a series of transactions, the Audit
Committee may establish guidelines as necessary to appropriately review the ongoing related person transac-
tion. After initial approval/ratification of the transaction, the Audit Committee will review the related person
transaction on a regular basis (at least annually).

The Audit Committee is authorized to administer the Company’s related person transactions policy, and
may amend, modify and interpret the policy as it deems necessary or desirable. Any material amendments or
modifications to the policy will be reported to the full Board at its next regularly scheduled meeting. In
addition the Audit Committee will conduct an annual review and assessment of the policy.

REPORT OF AUDIT COMMITTEE

Audit Committee Report

The Audit Committee of our Board of Directors serves as the representative of the Board for general
oversight of our financial accounting and reporting process, system of internal control, audit process, and
process for monitoring compliance with laws and regulations. Management has primary responsibility for
preparing our financial statements, our internal controls and our financial reporting process. Our independent
registered public accounting firm (“independent accountants”), Deloitte & Touche LLP (“Deloitte”), are
responsible for performing an independent audit of our consolidated financial statements in accordance with
U.S. generally accepted auditing principles and issuing their report.

In this context, the Audit Committee has reviewed and discussed the audited consolidated financial

statements for fiscal year 2008 with management and the independent accountants. The Audit Committee
discussed with the independent accountants matters required to be discussed by Statement on Auditing
Standards No. 61 (Communications with Audit Committees), as amended, and SEC Regulation S-X,
Rule 2-07.

31

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

The Audit Committee has received the written disclosures and the letter from the independent accountants

required by applicable requirements of the Public Company Accounting Oversight Board regarding the
independent accountants’ communications with the Audit Committee concerning independence, and the Audit
Committee discussed with the independent accountants the independent accountants’ independence.

Based upon the Audit Committee’s review and discussions referred to above, the Audit Committee
recommended to the Board of Directors that the audited consolidated financial statements be included in our
Annual Report on Form 10-K for the fiscal year ended December 31, 2008 for filing with the Securities and
Exchange Commission.

Audit Committee of the Board of Directors
Richard S. Eiswirth, Jr., Chairman
Matthew K. Kellogg
Susan A. Schreter

CHANGE IN INDEPENDENT AUDITORS

On September 17, 2008 we filed a Current Report on Form 8-K (the “Form 8-K”) with the SEC reporting

that on September 11, 2008, we dismissed our independent registered public accounting firm, KPMG LLP
(“KPMG”), and engaged Deloitte to serve as our independent registered public accounting firm for the fiscal
year ending December 31, 2008. The dismissal of KPMG and the appointment of Deloitte were approved by
the Company’s Audit Committee.

KPMG’s reports on the Company’s consolidated financial statements for the years ended December 31, 2006
and 2007 did not contain an adverse opinion or a disclaimer of opinion, nor were they qualified or modified as to
uncertainty, audit scope, or accounting principles. During the fiscal years ended December 31, 2006 and
December 31, 2007 and the subsequent interim periods through September 11, 2008, there were no disagreements
with KPMG on any matter of accounting principles or practices, financial statement disclosure, or auditing scope
or procedure, which disagreements if not resolved to the satisfaction of KPMG would have caused KPMG to make
reference thereto in its reports on the financial statements of the Company for such fiscal years.

During the years ended December 31, 2006 and 2007 and in the subsequent interim periods through
September 11, 2008, there were no “reportable events” (as defined in Regulation S-K Item 304(a)(1)(v)),
except that, as more fully described in the Company’s Annual Report on Form 10-K for the year ended
December 31, 2007, the audit report of KPMG on the effectiveness of the Company’s internal control over
financial reporting as of December 31, 2007 contained an adverse opinion because of the effect of a material
weakness related to the Company’s having limited accounting personnel with expertise in generally accepted
accounting principles and financial reporting requirements. The Audit Committee discussed this material
weakness with KPMG and authorized KPMG to respond fully to the inquiries of the successor accountant
concerning the subject matter of the reportable event.

The Company provided KPMG with a copy of the Form 8-K, and requested that KPMG furnish the Company

with a letter addressed to the U.S. Securities and Exchange Commission stating whether KPMG agrees with the
disclosure contained in the Form 8-K or, if not, stating the respects in which it does not agree. The Company
received the requested letter from KPMG and a copy of KPMG’s letter was filed as Exhibit 16.1 to the Form 8-K.

During the years ended December 31, 2006 and 2007 and in the subsequent interim periods through
September 11, 2008, neither the Company nor anyone on the Company’s behalf consulted Deloitte regarding
either (1) the application of accounting principles to a specified transaction, either completed or proposed, or
the type of audit opinion that might be rendered on the Company’s financial statements as contemplated by
Item 304(a)(2) of Regulation S-K, or (2) any matter that was either the subject of a disagreement as defined in
Item 304(a)(1)(iv) of Regulation S-K or a “reportable event” as defined in Item 304(a)(1)(v) of
Regulation S-K.

32

 
P
r
o
x
y
S
t
a
t
e
m
e
n
t

Policy for Approval of Audit and Permitted Non-Audit Services

All audit, audit-related and tax services were pre-approved by the Audit Committee, which concluded that
the provision of such services by Deloitte was compatible with the maintenance of that firm’s independence in
the conduct of its auditing functions. The Audit Committee’s charter requires that the Committee review the
scope and extent of audit services to be provided, including the engagement letter, prior to the annual audit, and
review and pre-approve all audit fees to be charged by the independent auditors. In addition, the charter requires
the Committee to pre-approve all additional non-audit matters to be provided by the independent auditors.

Audit and Related Fees

The following table sets forth the aggregate fees billed by Deloitte for professional services rendered in
fiscal year ended December 31, 2008 and by KPMG for professional services rendered to us during the fiscal
year ended December 31, 2007:

Audit Fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $369,000
—
Audit-Related Fees(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Tax Fees(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
All Other Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$582,501
—
4,932
—

Deloitte
2008

KPMG
2007

(1) “Audit Fees” represent fees for professional services provided in connection with the audit of our annual

financial statements and review of our quarterly financial statements included in our reports on Form 10-Q,
and audit services provided in connection with other statutory or regulatory filings.

(2) “Audit-Related Fees” generally represent fees for assurance and related services reasonably related to the

performance of the audit or review of our financial statements.

(3) “Tax Fees” generally represent fees for tax advice for 2007.

All the above services were pre-approved by the Audit Committee.

PROPOSAL 2 — RATIFICATION OF APPOINTMENT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee has selected Deloitte as our independent registered public accounting firm for the
2009 fiscal year, and has further directed that management submit the selection of our independent registered
public accounting firm for ratification by the shareholders at the Annual Meeting. Deloitte has audited our
financial statements for the year ended December 31, 2008 and reviewed our statements for the fiscal quarter
ended September 30, 2008. KPMG served as our independent registered public accounting firm for the fiscal
year ended December 31, 2007 and for the fiscal quarters ended March 31, 2008 and June 30, 2008.
Representatives of Deloitte are expected to be present at the Annual Meeting and will have an opportunity to
make a statement if they so desire and are expected to be available to respond to appropriate questions.

Shareholder ratification of the selection of Deloitte as our independent registered public accounting firm is

not required. The Sarbanes-Oxley Act of 2002 requires the Audit Committee to be directly responsible for the
appointment, compensation and oversight of the audit work of the independent registered public accounting firm.
However, the Audit Committee is submitting the selection of Deloitte to the shareholders for ratification as a
matter of good corporate governance. If the shareholders fail to ratify the selection, the Audit Committee will
reconsider whether to retain that firm, and may retain that firm or another without resubmitting the matter to the
shareholders. Even if the selection is ratified, the Audit Committee in its discretion may direct the appointment
of a different independent registered public accounting firm at any time during the year if the Audit Committee
determines that such a change would be in the best interests of our Company and our shareholders.

The Board of Directors Recommends a Vote “FOR” Proposal 2

33

 
t
n
e
m
e
t
a
t
S
y
x
o
r
P

SHAREHOLDER PROPOSALS FOR 2010 ANNUAL MEETING

Shareholder Proposals

Eligible shareholders who wish to present proposals for action at the 2010 Annual Meeting of

Shareholders and for inclusion in our Proxy Statement must submit their proposals in writing to our Corporate
Secretary, at 234 Ninth Avenue North, Seattle, Washington 98109. Under Rule 14a-8(e) of the Securities
Exchange Act of 1934, proposals submitted for inclusion in our proxy statement for next year’s annual
meeting must be received by the Corporate Secretary no later than Tuesday, December 22, 2009. In addition,
any shareholder who intends to present a proposal at the 2010 Annual Meeting without inclusion of such
proposal in our proxy materials must provide us notice of such proposal in the manner set forth above by
Friday, March 5, 2010 or such proposal will be considered untimely. For such proposals that are untimely, the
Company retains discretion to vote proxies it receives. For such proposals that are timely, the Company retains
discretion to vote proxies it receives provided that (1) the Company includes in its Proxy Statement advice on
the nature of the proposal and how it intends to exercise its voting discretion and (2) the proponent does not
issue a proxy statement. We reserve the right to reject, rule out of order, or take other appropriate action with
respect to any proposal that does not comply with these and other applicable requirements.

Director Nominations

Shareholders who intend to nominate persons for election to the Board of Directors at the 2010 Annual
Meeting of Shareholders must provide advance written notice of such nomination in the manner required by
our Bylaws. Written notice of nominations, complying with Section 17 of Article IV of the Bylaws, must be
delivered or mailed by first class United States mail, postage pre-paid, to the Secretary of the Company not
less than 14 days nor more than 50 days prior to the date of the 2010 Annual Meeting of Shareholders;
provided, however, that if less than 21 days’ notice of the meeting is given to the shareholders, such written
notice shall be delivered or mailed, as prescribed above, to the Secretary of the company not later than
5:00 p.m. on the seventh day following the day on which notice of the meeting was mailed to the
shareholders.

HOUSEHOLDING OF PROXIES

The SEC has adopted rules that permit companies and intermediaries such as brokers to satisfy delivery

requirements for annual reports and proxy statements with respect to two or more shareholders sharing the
same address by delivering a single annual report and/or proxy statement addressed to those shareholders. This
process, which is commonly referred to as “householding,” potentially provides extra convenience for
shareholders and cost savings for companies. We and some brokers household annual reports and proxy
materials, delivering a single annual report and/or proxy statement to multiple shareholders sharing an address
unless contrary instructions have been received from the affected shareholders.

Once you have received notice from your broker or us that they or we will be householding materials to

your address, householding will continue until you are notified otherwise or until you revoke your consent.
You may request to receive at any time a separate copy of our annual report or proxy statement, by sending a
written request to Jones Soda Co., 234 Ninth Avenue North, Seattle, WA 98109, Attention: Investor Relations
or calling us at 206-624-3357.

If, at any time, you no longer wish to participate in householding and would prefer to receive a separate

annual report or proxy statement in the future, please notify your broker if your shares are held in a brokerage
account or us if you hold registered shares. If, at any time, you and another shareholder sharing the same
address wish to participate in householding and prefer to receive a single copy of our annual report or proxy
statement, please notify your broker if your shares are held in a brokerage account or us if you hold registered
shares. You can notify us by sending a written request to Jones Soda Co., 234 Ninth Avenue North, Seattle,
WA 98109, Attention: Investor Relations or calling us at 206-624-3357.

34

 
OTHER BUSINESS

As of the date of this Proxy Statement, the Board of Directors knows of no other business that will be
presented for consideration at the Annual Meeting. If any other matters are properly brought before the Annual
Meeting, it is intended that the persons named in the accompanying proxy will vote the shares represented by
the proxies on each of such matters, in accordance with their best judgment.

By Order of the Board of Directors

Stephen C. Jones
Chief Executive Officer

April 21, 2009

P
r
o
x
y
S
t
a
t
e
m
e
n
t

35

 
(This page intentionally left blank)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K

¥

n

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2008

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from

to

Commission File Number: 000-28820

JONES SODA CO.

(Exact name of registrant as specified in its charter)

Washington
(State or other jurisdiction of
incorporation or organization)

91-1696175
(I.R.S. Employer
Identification No.)

234 Ninth Avenue North
Seattle, WA 98109
(Address of principal executive offices)
(206) 624-3357
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act

Title of Each Class
Common Stock, no par value

Name of Each Exchange on Which Registered
The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by checkmark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes n

No ¥

Indicate by checkmark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the

Act. Yes n

No ¥

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes ¥

No n

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of

this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. n

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated
filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller
reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer n

Accelerated filer ¥

Non-accelerated filer n

Smaller reporting company n

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the

Act). Yes n

No ¥

As of the last business day of the second fiscal quarter, June 30, 2008, the aggregate market value of such
common stock held by non-affiliates was approximately $84,860,888 using the closing price on that day of $3.22.
As of March 6, 2009, there were 26,454,391 shares of the Company’s common stock issued and outstanding.
Documents Incorporated By Reference:

The information required by Part III of this Report, to the extent not set forth herein, is incorporated in this Report

by reference to the Company’s definitive proxy statement relating to its 2009 annual meeting of shareholders. The
definitive proxy statement will be filed with the Securities and Exchange Commission within 120 days after the end of
the 2008 fiscal year.

F
o
r
m
1
0
-
K

 
(This page intentionally left blank)

EXPLANATORY NOTE

Unless otherwise indicated or the context otherwise requires, all references in this Annual Report on

Form 10-K to “we,” “us,” “our,” “Jones,” “Jones Soda,” and the “Company” are to Jones Soda Co.», a
Washington corporation, and our wholly-owned subsidiaries Jones Soda Co. (USA) Inc., Jones Soda (Canada)
Inc., myJones.com Inc. and Whoopass USA Inc.

In addition, unless otherwise indicated or the context otherwise requires, all references in this Annual
Report to “Jones Soda” and “Jones Pure Cane Soda” refer to our premium soda sold under the trademarked
brand name “Jones Soda Co.”

CAUTIONARY NOTICE REGARDING FORWARD LOOKING STATEMENTS

We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform

Act of 1995. This Annual Report on Form 10-K (Report) and the documents incorporated herein by reference
contain a number of forward-looking statements that reflect management’s current views and expectations with
respect to our business, strategies, products, future results and events and financial performance. All statements
made in this Report other than statements of historical fact, including statements that address operating
performance, the economy, events or developments that management expects or anticipates will or may occur
in the future, including statements related to distributor channels, volume growth, revenues, profitability, new
products, adequacy of funds from operations, cash flows and financing, statements expressing general
optimism about future operating results and non-historical information, are forward-looking statements. In
particular, the words such as “believe,” “expect,” “intend,” “anticipate,” “estimate,” “may,” “will,” “should,”
“plan,” “predict,” “could,” “future,” “target,” variations of such words, and similar expressions identify
forward-looking statements, but are not the exclusive means of identifying such statements and their absence
does not mean that the statement is not forward-looking.

Readers should not place undue reliance on these forward-looking statements, which are based on
management’s current expectations and projections about future events, are not guarantees of future perfor-
mance, are subject to risks, uncertainties and assumptions and apply only as of the date of this Report. Our
actual results, performance or achievements could differ materially from historical results as well the results
expressed in, anticipated or implied by these forward-looking statements. Except as required by law, we
undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise.

For a discussion of some of the factors that may affect our business, results and prospects, see “Item 1A.

Risk Factors.” Readers are urged to carefully review and consider the various
disclosures made by us in this Report and in our other reports we file with the Securities and
Exchange Commission, including our periodic reports on Forms 10-Q and 8-K, and those described from
time to time in our press releases and other communications, which attempt to advise interested
parties of the risks and factors that may affect our business, prospects and results of operations.

F
o
r
m
1
0
-
K

 
ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 31, 2008

JONES SODA CO.

Table of Contents

PART I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Submission of Matters to a Vote of Security Holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

PART II

Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder
Item 12.
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

Page

1
14
25
26
26
27

28
30
31
40
41
65
65
68

68
69

69
69
70

70
71

K
-
0
1
m
r
o
F

 
ITEM 1. BUSINESS.

Overview

PART I

We develop, produce, market and distribute a range of premium beverages. With the addition of Jones

GABATM in the first quarter of 2009, our premium beverages include the following six brands:

(cid:129) Jones Pure Cane SodaTM, a premium carbonated soft drink;

(cid:129) Jones 24CTM, an enhanced water beverage;

(cid:129) Jones GABATM, a functional tea juice blend;

(cid:129) Jones OrganicsTM, a ready-to-drink organic tea;

(cid:129) Jones Naturals», a non-carbonated juice & tea; and

(cid:129) Whoop Ass Energy Drink», a citrus energy drink.

We sell and distribute our products primarily throughout the United States (U.S.) and Canada through our

network of independent distributors, which we refer to as our direct store delivery (DSD) channel, national
retail accounts, which we refer to as our direct to retail (DTR) channel, as well as through licensing and
distribution arrangements. We also sell various products on-line which we refer to as our interactive channel
and sell soda with customized labels, wearables, candy and other items. In addition we are expanding our
international business outside of North America and have entered the markets of Ireland, the United Kingdom
(UK) and Australia through independent distributors.

Our company is a Washington corporation formed in 2000 as a successor to Urban Juice and Soda
Company Ltd., a Canadian company formed in 1987. Our principal place of business is located at 234 Ninth
Avenue North, Seattle, Washington 98109. Our telephone number is (206) 624-3357.

Segment Information

The Company operates in one reportable segment with operations primarily in the United States and
Canada. Refer to Note 12 to the consolidated financial statements included in Item 8 of this Annual Report on
Form 10-K (Report).

Products

Our six beverage brands include the following:

Jones Pure Cane SodaTM

In November 1995, we launched Jones Soda, a premium carbonated soft drink, under our trademarked

brand creating a new category in the New Age beverage market (see “Industry Background” below for a
description of the New Age market). Jones Soda comes in 12-ounce, clear long-neck bottles, and every bottle
label carries a photo sent to us by our consumers. Over 1,000,000 photos have been submitted to us, mostly
via the internet through a patented process which is owned by Jones Soda Co. This unique interaction between
the consumer and the brand creates a distinguishable point of difference and strong competitive advantage for
Jones Soda. Equally differentiating is the bright colorful look of our drinks with distinctive names such as Fu
Fu Berry and Blue Bubble Gum. Jones Soda is made with the highest quality ingredients and flavors. We
currently sell Jones Soda in twelve flavors.

In 2003, we launched a sugar-free version of our Jones Soda line. These sugar-free sodas are sweetened

with Splenda» and have zero calories and zero carbohydrates. We believe that the launch of our sugar-free
Jones Soda provides an alternative for consumers to our regular Jones Soda line and is an important product
extension, especially in light of the recent concern and media coverage regarding obesity in young people. We
currently have three flavors of sugar-free Jones Soda.

F
o
r
m
1
0
-
K

1

 
In 2004, we expanded the Jones Soda package lineup to include 12-ounce cans which are available in
both 8 and 12 pack varieties. Jones Soda multi-packs are available nationally primarily through the grocery
channel and are produced and distributed by National Beverage Corp. (National Beverage). We believe our can
business provides our customers with an alternative method of consuming our premium soda and allows for
Jones Soda consumption on more usage occasions throughout the year.

In keeping with our commitment to produce the highest quality beverage, in the second quarter of 2007,

we launched Jones Pure Cane Soda by converting our sweetener system from high fructose corn syrup to pure
cane sugar which not only improves the taste and mouth feel but is understood to digest much easier in the
body, making Jones Pure Cane Soda a healthier product.

Jones 24CTM

In June 2006, we purchased the trademark rights and related assets of 24C. Jones 24C, an enhanced water

beverage sweetened with pure cane sugar, has 100% natural flavors and contains daily vitamin requirements
(including 500% RDA of Vitamin C) and is available in eight flavors. We began production and distribution of
Jones 24C in the first quarter of 2007. 24C is available in 20-ounce PET bottles and as a powdered drink mix.

Jones GABATM

We have an agreement through July 2010 with Pharma Foods International Co., LTD., of Kyoto, Japan;

Mitsubishi Corporation, of Tokyo, Japan; and Mitsubishi International Food Ingredients, Inc., of Dublin, Ohio
for the supply and non-exclusive use of Pharma GABA in specified beverage applications. Pharma GABA is a
naturally produced form of the amino acid gamma amino butyric acid (GABA), which studies have shown to
be a key neurotransmitter in the human brain that improves mental focus, balance and clarity, while reducing
stress. We introduced our first line of beverages containing Pharma GABA in February 2009. The product,
branded Jones GABA and offered in 12-ounce cans, is available in the following flavors: Lemon Honey Tea,
Fuji Apple, Nectarine and Grapefruit tea and juice blends. We are marketing the brand by focusing on the
benefits of enhanced focus and clarity that studies have shown GABA provides.

Jones OrganicsTM

In April 2005, we launched Jones Organics, a ready-to-drink organic tea, sweetened with organic cane

sugar. Jones Organics comes in 14-ounce proprietary clear glass bottles with a design of the fruit on the front
label, but does not contain the usual black and white photograph labels used on Jones Soda and Jones Naturals
product labels. The Jones Organics line currently consists of six flavors.

Jones Naturals»

In April 2001, we launched Jones Naturals, our non-carbonated beverage containing 100% natural flavors
and ingredients such as ginseng, zinc and various vitamins in 20-ounce clear glass bottles with primarily black
and white photograph labels, similar to the Jones Soda product labels. In 2007, we introduced Jones Naturals
in 14-ounce clear glass bottles. The Jones Naturals line currently consists of five flavors.

Whoop Ass Energy Drink»

K
-
0
1
m
r
o
F

We launched Whoop Ass in October 1999. Whoop Ass is a citrus energy drink in an 8.4-ounce slim can

containing riboflavin, niacin, vitamin B6 and thiamin. In 2005, we launched a 16-ounce version of our Whoop
Ass Energy Drink. Whoop Ass competes in the Energy Drink category of the New Age beverage industry.

Discontinued Product — Jones Energy

In 2008, due to the increased competitive landscape of the energy category and increased costs, we
discontinued production of Jones Energy, which had originally been launched in November 2001. Jones
Energy was a citrus energy drink containing vitamin B6, riboflavin, niacin, thiamin, caffeine and coQ-10 and
was available in a 16-ounce can and in an 8.4-ounce “four-pack” carrier format in three flavors.

2

 
Industry Background

The New Age or Alternative Beverage Category

Jones Pure Cane SodaTM, Jones 24CTM, Jones GABATM, Jones OrganicsTM, Jones Naturals», and Whoop Ass
Energy Drink» which are classified as New Age or alternative beverages, as well as other brands and products
that we may develop in the future, compete with beverage products of all types including soft drinks, fruit
juices and drinks, and bottled water. New Age or alternative beverage markets are estimated at over
$26.0 billion in total annual sales.

New Age or alternative beverages are distinguishable from mainstream carbonated soft drinks in that they

tend to contain natural ingredients combined with less sugar and carbonation. As a general rule, three criteria
have been established for the New Age or alternative beverage classification: (1) relatively new introduction to
the market-place, (2) a perception by consumers that consumption is healthful compared to mainstream
carbonated soft drinks, and (3) the use of natural ingredients and flavors in the products. According to market
research, the New Age or alternative beverage categories include: energy drinks, premium soda, ready-to-drink
(RTD) coffee, RTD tea; RTD tea (nutrient-enhanced), shelf-stable dairy (regular/diet), shelf-stable dairy
(nutrient-enhanced), single-serve-fruit beverages (regular/diet), single-serve-fruit beverages (nutrient enhanced),
smoothies, sparkling water, sports drinks, vegetable/fruit juice blends, and other New Age beverages.

The Carbonated Soft Drink (CSD) Category

Our soda originated in the New Age category and our products meet the above mentioned definitions for

the New Age or alternative beverage classification, but over time these definitions evolve and categories
overlap and blend together. While we intend to maintain our niche alternative positioning, we also strive to
expand our sources of growth by attempting to be within the consideration set of shoppers and drinkers of
mainstream brands so that it is easier for them to switch to our brands. For that reason, we are endeavoring to
expand our points of availability within all stores, including the shelves that are normally restricted to national
mainstream brands manufactured by companies such as The Coca-Cola Company and PepsiCo. Our primary
package within the mainstream aisle is the 12-ounce can multi-pack, but we have also penetrated this space
with the four-pack Jones Soda glass package. These packages and shelf locations allow us to penetrate the
larger carbonated soft drink category, estimated at $70 billion in annual sales, providing us access to the
important “take home market”.

In September 2006, we entered into an exclusive manufacturing and distribution agreement with National
Beverage Corp. to manufacture and distribute Jones Soda 12-ounce cans to the more mainstream channels and
in-store locations. Beginning in January 2007, National Beverage Corp. started selling Jones Pure Cane Soda
to retailers in the grocery and mass merchant channels in the U.S.

Business Strategy

Our business strategy is to increase sales by expanding distribution of our brands in new and existing

markets (primarily within North America), stimulating consumer awareness and trial of our products leading
to increased relevance and purchase intent of our brands. Our business strategy focuses on:

(cid:129) expanding points of distribution of our products;

(cid:129) creating strong alignment with our key distributors;

(cid:129) developing innovative beverage brands and products;

(cid:129) stimulating strong consumer demand for our existing brands and products, with primary emphasis in

the U.S. and Canada;

(cid:129) inviting consumers to participate in our brand through submission of photographs to be placed on labels

through our interactive application of myJones.com;

(cid:129) licensing our brand equity for the creation of other beverage or non-beverage products; and

(cid:129) licensing our patented custom-label process to non-competitive products.

3

F
o
r
m
1
0
-
K

 
Key elements of our business strategy include the following:

Building our Brand

We believe the market for alternative beverages is dependent to a large extent on image as well as taste,

and that this market is driven by trendy, young consumers between the ages of 12 and 24. Accordingly, our
strategy is to develop innovative brand names, relevant programs and trade dress. In addition to creative
labeling on our products, we provide our distributors with point-of-sale promotional materials and branded
apparel items. We promote interaction with our customers through the use of these point-of-sale items, such as
posters, stickers, post cards, hats, pins, and T-shirts. In addition, through the labels on our bottles, we invite
consumers to access our website and to send in photographs to be featured on the Jones Soda and Jones
Naturals labels. We select photos throughout the year to be placed on our bottles in distribution. We also
invite consumers to celebrate special occasions and memories by creating their own label through
myJones.com. In that space, consumers have the ability to customize their own label and product with a photo
and short caption. We believe that our labeling, marketing and promotional materials are important elements to
creating and increasing distributor, retailer and consumer awareness of our brands and products.

In-House Brand and Product Development

We understand the importance of creating new beverage items and enhancing our existing beverage items

to meet the ever changing consumer taste profile. Our strategy is to be focused on innovative products that
will be accepted by retailers, distributors and consumers. We believe this is accomplished by keeping open
dialog with our retail and distributor partners to ensure we are current with the consumer trends in the
beverage industry.

We have developed and intend to continue to develop the majority of our brands and products in-house.

We used a similar process initially to create the Jones Soda brand, and we intend to continue utilizing this
process in connection with the creation of our future brands. This process primarily consists of the following
steps:

Market Evaluation. We evaluate the strengths and weaknesses of certain categories and segments

of the beverage industry with a view to pinpointing potential opportunities.

Distributor Evaluation. We analyze existing and potential distribution channels, whether DSD or
DTR. This analysis addresses, among other things, which companies will distribute particular beverage
brands and products, where such companies may distribute such brands and products, and what will
motivate these distributors to distribute such brands and products.

Production Evaluation. We review all aspects of production in the beverage industry, including

current contract packing capacity, strategic production locations, and quality control, and prepare a cost
analysis of the various considerations that will be critical to producing our brands and products.

Image and Design.

In light of our market, distributor and production evaluations, we create and
develop the concept for a beverage brand or product extension. Our technical services department then
works with various flavor concentrate houses to test, choose and develop product flavors for the brand.

Due to the limited life cycle of beverages in the New Age or alternative category, we believe that the
ongoing process of creating new brands, products and product extensions will be an important factor in our
long-term success.

National Beverage Corp.

In October 2004, we entered into a test of our Jones Soda product in the 12-ounce can format under a

two-year exclusive marketing and distribution agreement with Target Corporation. With the expiration of this
exclusive agreement with Target in December 2006, beginning in 2007 we expanded distribution to the grocery
and mass merchant channel in the U.S. with our exclusive manufacturing and distribution agreement with
National Beverage Corp. Through this arrangement, we identify and secure retailers across the U.S. for our

4

K
-
0
1
m
r
o
F

 
Jones Soda 12-ounce cans, and we are solely responsible for all sales efforts, marketing, advertising and
promotion. Using concentrate supplied by Jones, National Beverage both manufactures and sells on an
exclusive basis the products directly to retailers. National Beverage is responsible for the manufacturing,
delivery and invoicing of the sales of our products in this can package.

Independent Distributor Network (DSD)

We have focused our sales and marketing resources on the expansion and penetration of our products

through our independent distributor network throughout the U.S. and Canada. We have obtained listings for
selected stock keeping units (SKUs) of our Jones Pure Cane SodaTM, Jones GABATM, Jones 24CTM, Jones
OrganicsTM, Jones Naturals» and Whoop Ass Energy Drink» brands with certain key retail grocery, conve-
nience and mass merchandiser accounts, including but not limited to Quality Food Centers (QFC), Target,
Kmart, Meijer, 7-11, Stop & Shop, Allsups Convenience Stores, The Kroger Co., Albertsons, Speedway Super
America LLC and key Canadian retailers such as Loblaws, all of which are serviced through our independent
distributor network.

We grant certain independent distributors the exclusive right in defined territories to distribute finished
cases of one or more of our brands through written agreements. These agreements typically include invasion
fee provisions to those distributors in the event we provided product directly to one of our national retailers
located in the distributor’s region. We are also obligated to pay termination fees for cancellations of most of
these written distributor agreements, which have terms ranging from one to three years. We select distributors
that we believe will have the ability to get our brands and products on the street level retail shelves in
convenience stores, delicatessens, sandwich shops and selected supermarkets.

Ultimately, we have chosen, and will continue to choose, our distributors based on their perceived ability
to build our brand franchise. We currently maintain a network of approximately 175 distributors in 50 states in
the United States and 9 provinces in Canada. We also have one distributor in the UK and one in Australia.

Direct to Retail National Accounts (DTR)

We launched our direct to retail business strategy in 2003 as a complementary channel of distribution to
our DSD channel, targeting large national retail accounts. Through these programs we negotiate directly with
large national retailers, primarily premier food-service based businesses, to carry our products serviced through
the retailer’s appointed distribution system. As of the date of this Report, our most significant DTR accounts
are the following:

(cid:129) Barnes & Noble, Inc. — launched in February 2003, currently for 5 flavors of Jones Naturals in all

Barnes & Noble stores in the United States;

(cid:129) Panera Bread Company — launched in June 2003, currently for 4 flavors of Jones Soda, 3 flavors of

Jones Naturals, and 2 flavors of Jones Organics in Panera bakery-cafes in the United States;

(cid:129) Ruby Tuesday — launched in February 2007, currently for 3 flavors of Jones Soda;

(cid:129) Alaska & Horizon Airlines — launched in March 2008, currently for 4 flavors of Jones Soda in

12-ounce cans and a seasonal offering; and

(cid:129) Costco Canada — launched in March 2000, we offer a 24-count variety pack which includes six flavors

of Jones Soda.

Except for our supply agreement with Alaska Airlines & Horizon Air which can be terminated with
120 days written notice from either party, these arrangements are not long term and are terminable at any time
by these retailers or us. There are no minimum purchase commitments for any of these retailers. We will
continue to look for new opportunities to service and expand our “direct to retail” channel of business.

5

F
o
r
m
1
0
-
K

 
Sponsorship Arrangements

We currently have three major sponsorship agreements with professional sports franchises. We entered

into Sponsorship Agreements with Football Northwest LLC (d/b/a Seattle Seahawks) of the National Football
League and First and Goal, Inc. effective July 2007; with Brooklyn Arena, LLC and New Jersey Nets
Basketball, LLC, effective November 2007; and with Trail Blazer Inc, effective October 2008, all of which
provide us with the exclusive beverage rights to sell our beverages at sports venues as well as signage,
advertising and other promotional benefits to enhance our brand awareness. We expect these sponsorship
arrangements will continue to increase the public awareness and strength of our brand and provide us with
other cross-selling opportunities through our licensing business strategy.

In June 2007, we announced our entry into a Sponsorship and Beverage Availability Agreement with
Football Northwest LLC (d/b/a Seattle Seahawks) and First and Goal Inc. that provides us with exclusive
beverage rights for certain soft drinks at Qwest Field in Seattle, Washington, as well as signage, advertising
and other promotional benefits to enhance our brand awareness, including sponsorship and trademark rights
regarding the use of Seattle Seahawks trademarks. In consideration for our rights under the agreement, we are
obligated to pay annual sponsorship fees. The agreement has an effective date of July 1, 2007 and expires on
February 28, 2012, and provides Jones Soda with a right of first renewal with respect to its renewal or
extension. Generally, either party may terminate the agreement only if the other breaches any material term of
the agreement and fails to cure such breach within 30 days of receiving notice of the breach. However, we
may terminate the agreement after the 2009 National Football League season by giving written notice of
termination by February 10, 2010 and paying a termination fee. In addition, the Seattle Seahawks may
terminate the agreement if Jones Soda fails to make a required payment and such failure continues for 30 days
after Jones Soda receives written notice of the failure.

In November 2007, we announced our entry into a Sponsorship & Beverage Availability Agreement with

Brooklyn Arena, LLC and New Jersey Nets Basketball, LLC. The agreement has a commencement date of
October 25, 2007. This agreement provides us with exclusive beverage rights for all carbonated soft-drinks and
certain other non-alcoholic beverages, as well as sponsorship, promotional, media, hospitality and other rights
in connection with the New Jersey Nets basketball team and a proposed new sports and entertainment arena
that the Brooklyn Arena and the New Jersey Nets intend to develop in Brooklyn, New York. In consideration
for our rights under the agreement, we are obligated to pay annual sponsorship fees. The Brooklyn Arena and
the New Jersey Nets may terminate the agreement if we commit one of several events of default and
subsequently fail to cure such event of default within the applicable cure period. We may terminate the
agreement only if the Brooklyn Arena and the New Jersey Nets commit one of several events of default and
subsequently fail to cure such event of default within the applicable cure period, but only if equitable
adjustment, make-goods or other remedies implemented by the Brooklyn Arena and the New Jersey Nets are
not suitable or appropriate for such event of default.

In October 2008, we announced our entry into a Sponsorship & Beverage Availability Agreement with

Trail Blazers Inc. that provides us with beverage rights at the Rose Garden and Memorial Coliseum in
Portland, Oregon as well as signage, advertising and other promotional benefits to enhance our brand
awareness, including sponsorship and trademark rights regarding the use of Portland Trail Blazer trademarks.
In consideration for our rights under the agreement, we are obligated to pay annual sponsorship fees. This
agreement has an effective date of October 1, 2008 and expires on June 30, 2011 and may be extended by
mutual agreement. The agreement may be terminated prior to the expiration of the term if either party
materially defaults and subsequently fails to cure such event of default within the applicable cure period.

Licensing Arrangements

We launched our licensing business strategy in 2004 as a method to extend our brand into non-alternative
beverage products and non-beverage products. We currently have licensing arrangements with three companies.
In September 2005, we entered into a licensing agreement with Big Sky Brands, Inc. to manufacture and
distribute Jones Soda Flavor Booster hard candy. In February 2007, we entered into a licensing agreement
with J&J Snack Foods for the use of our flavors and brand name for their ICEE and Slush Puppy iced

6

K
-
0
1
m
r
o
F

 
beverages. In December 2008, we entered into a licensing agreement with FOG Studios for the use of hard
line items such as apparel, glassware and alternative products. With these licensing agreements, we believe
that we are able to partner with companies that will manufacture Jones related products and extend our Jones
brand into select products that we feel enhance our brand image.

Marketing, Sales and Distribution

Marketing

The Jones marketing team has developed brand positioning and architecture frameworks that we believe

enable us to have disciplined control over our brand identity and other marketing parameters. The strategic
frameworks steer us in the development and selection of programs that allow direct consumer ownership and
participation in management of the brand while still maintaining brand integrity. We have also developed
channel, package, price and promotion strategies designed to allow the sales team to realize optimum price
points.

Despite these disciplined approaches, our marketing content is designed to be pure “New Age” and
“Alternative.” We have a successful history of positioning ourselves in alternative outlets with the intent to be
where national mainstream brands were not sold including skate board shops, tattoo parlors, beach surfer
shacks and snow board huts. We also have a program of sponsoring alternative sport athletes to promote our
products, and we market in youth alternative sports such as surfing, hockey, roller derby, and snowboard,
skateboard and BMX bike arenas. We believe this effort to position our products in alternative outlets has
drawn a younger generation of customers that value their independence, irreverence and rebelliousness away
from the larger soft drink brands. We continue to develop our presence in these outlets, and intend to introduce
new outlets such as video game stores and contemporary fashion stores.

Another core marketing pillar is the open source access consumers have to define the brand. We invite
our consumers to send us photos of their lives for use on our label. Every Jones Soda glass bottle has a picture
provided to us by a consumer.

We also maintain and utilize our website to allow our Jones Soda consumers to create their own
personalized 12-pack of Jones Soda (12-ounce bottles) with their own photo in the labels. The strategy of
www.myjones.com is to provide a personalized product offering to our consumers as well as provide an
innovative marketing opportunity for our Jones Soda brand. Consumers can upload their photos through our
patented web-based process and crop and create their own “myJones” labels. The personalized labels are
downloaded at our warehouse, applied to 12-packs of Jones Soda and delivered to the consumer. We believe
this strategy has increased awareness for, as well as provided for increased consumer interactivity with, the
Jones Soda brand, and we anticipate that it will continue to do so.

In December 2002, we received notice of issuance of a patent (Patent No. 6,493,677) from the U.S. Patent

and Trademark Office for our myJones.com customized branded label process. The patent is titled “Method
and Apparatus for Creating and Ordering Branded Merchandise over a Computer Network.” In January 2005,
we were granted a second patent by the U.S. Patent and Trademark Office (Patent No. 6,845,362 B2) which is
also entitled “Method and Apparatus for Creating and Ordering Branded Merchandise over a Computer
Network.”

In 2002, we launched the yourJones program, which allows the customization of the front panel of the

label of Jones Soda in a manner similar to our myJones business, but on a larger, commercial scale. The
premise behind yourJones is to create customized Jones Soda or Jones Naturals bottles, with a personalized
photo or brand image, for cross promotion and co-branding purposes or for sale in retail accounts. Like
myJones.com, the Jones Soda name always appears on the labels and customers add their own photo/brand and
words. We have negotiated arrangements with our co-packing facilities to create short-run productions for
these purposes.

F
o
r
m
1
0
-
K

We participate in blogs as a way of live engagement with our consumers and a way to better understand

their needs and issues.

7

 
We use point-of-sale materials such as posters, stickers, postcards, hats, pins and T-shirts to create and
increase consumer awareness of our proprietary products and brands. In response to consumer demand, we
also sell our products and our wearables on our website. In selected cities, we participate at a “grass roots”
level at certain community and sporting events in an attempt to create and increase brand awareness and
loyalty. We use recreational vehicles, vans and independent distributor vehicles painted with the Jones colors
and logos to create consumer awareness and enthusiasm at these events and to assist distributors as they open
new retail accounts and markets. In addition to these marketing techniques, we also pursue cross-promotional
campaigns with other companies.

We work with various public relations agencies and design firms to support our marketing and public
relations efforts. We engaged a public relations firm that is active in developing campaigns around custom
programs like Campaign Cola, our Presidential candidates-branded bottles and voter-awareness campaign, or
creating awareness about our various marketing efforts with the Seattle Seahawks. We worked collaboratively
on creative branding projects for developing our Jones GABA packaging.

Sales

Our products are sold in 50 states in the U.S. and 9 provinces in Canada, primarily in convenience stores,
delicatessens, sandwich shops and selected supermarkets, as well as through our national accounts with several
large retailers. In 2008, we secured distribution in the UK and Australia with independent distributors in those
markets. In 2008, sales in the U.S. represented approximately 79% of total sales, while sales in Canada
represented approximately 19%, and we had approximately 2% in other international sales. In 2007, sales in
the U.S. represented approximately 85% of total sales, while sales in Canada represented approximately 14%,
and we had approximately 1% in other international sales.

Distribution

For the year ended December 31, 2008, we experienced an improved balance of business across the

U.S. and Canada as we developed more regions of those countries. Our top ten DSD customers by revenue
represent approximately 21% of total revenue. We anticipate that, as consumer awareness of our brands
develops and increases, we will continue to upgrade and expand our distributor network and DTR accounts,
which may result in a decreased dependence on any one or more of our independent distributors or accounts.

We contract with independent trucking companies to have product shipped from our contract packers to
independent warehouses and then on to our distributors and retail accounts. Distributors then sell and deliver
our products either to subdistributors or directly to retail outlets. We recognize revenue upon receipt by our
distributors and customers of our products, net of discount and allowances, and all sales are final; however, in
limited instances, due to credit issues, quality or damage issues, or distributor changes, we may accept
returned product.

Production

Contract Packing Arrangements

K
-
0
1
m
r
o
F

We do not directly manufacture our products but instead outsource the manufacturing process to third
party bottlers and contract packers (also sometimes referred to herein as co-packers). For our bottle products,
we purchase certain raw materials such as concentrates, flavors, supplements, sugar, bottles, labels, trays, caps
and other ingredients. These raw materials are delivered to our various third party co-packers. We currently
use six primary independent contract packers known as co-packers to prepare, bottle and package our bottle
products. Our contract packers are located in the Canadian Provinces of British Columbia and Ontario as well
as in Oregon, Washington, Minnesota, Tennessee and California. Once the product is manufactured, we
purchase and store the finished product at that location or in nearby third party warehouses.

We continually review our contract packing needs in light of regulatory compliance and logistical
requirements and may add or change co-packers based on those needs. A majority of our co-packing is
handled in Canada, and with the recent strengthening of the Canadian dollar against the U.S. dollar, our co-

8

 
packing costs have increased. We experienced increases in co-packing fees for 2008 primarily related to fuel
and energy surcharge increases. While we expect these trends to continue in 2009, we believe we may see
some stabilization or decreases in our co-packing fees as a result of the global economic crisis. We expect to
continue to look for alternative or lower-cost co-packing arrangements for our products in the U.S. and in
Canada. For example, in the fall of 2008 we reached an agreement with Chism Hardy Enterprises, LLC
(Hardy Bottling Company or Hardy) in Memphis, Tennessee to co-pack products to improve our freight costs
for the Central, South Central and Southeast U.S.. Hardy began bottling product in February 2009.

Other than minimum case volume requirements per production run for most co-packers, we do not
typically have annual minimum production commitments with our co-packers. Our co-packers may terminate
their arrangements with us at any time, in which case we could experience disruptions in our ability to deliver
products to our customers.

With respect to our 12-ounce cans of Jones Soda sold by National Beverage Corp. (National Beverage)
through the grocery products and mass merchant channel, National Beverage is responsible for all manufactur-
ing, packing and distribution. Under the agreement, sales of product may be made only to our authorized retail
accounts purchasing through warehouse distribution, and we are solely responsible for all sales efforts,
marketing, advertising and promotion. We sell concentrate to National Beverage for the manufacture of the
product, and National Beverage is responsible for the manufacture, storage, inventory, delivery, invoicing,
customer credit review and approval, and receivables collection with respect to sales of products to our
authorized accounts. National Beverage carries, stores and maintains the finished products.

Our agreement with National Beverage has an initial term of five years, expiring on December 31, 2011.
Thereafter, the agreement automatically renews in perpetuity for successive additional five-year periods unless
terminated by either party as specified in the agreement. We may not terminate the agreement prior to that
date unless National Beverage is in material default, and National Beverage will have the right to terminate
our agreement upon six months notice at any time after December 31, 2009. The agreement also provides
National Beverage the first right to pack and distribute any new products that we desire to sell through
warehouse distribution.

Raw Materials

Substantially all of the raw materials used in the preparation, bottling and packaging of our bottle
products are purchased by us or by our contract packers in accordance with our specifications. The raw
materials used in the preparation and packaging of our products consist primarily of concentrate, flavors,
supplements, sugar, bottles, labels, trays, caps and packaging. These raw materials are purchased from
suppliers selected by us or by our contract packers. We believe that we have adequate sources of raw
materials, which are available from multiple suppliers.

For our Jones GABA product, which was introduced in February 2009, we obtain the key ingredient,

GABA, pursuant to our supply agreement with Pharma Foods International (“PFI”), Mitsubishi Corporation
(“MC”) and Mitsubishi International Food Ingredients (“MIFI”). Under the supply agreement, as amended in
March 2009, PFI agrees to manufacture and sell, using MC and MIFI as international intermediaries, Pharma
GABA to us, and has granted us the non-exclusive right to use Pharma GABA in specified beverage
applications throughout the world. We have certain purchase obligations under the supply agreement which are
described in further detail in Part I, Item 7, of this report under “Contractual Obligations.” The supply
agreement terminates on July 31, 2010, subject to earlier termination if any party defaults in performing any
of its obligations under the agreement and fails to correct such default within one month after notice of
default. Although we believe we can obtain adequate supplies of GABA from other sources in synthetic form,
Pharma GABA is the only naturally produced form of GABA on the market at this time and we believe may
give us a competitive advantage over other beverage products that may include synthetic forms of GABA.
There can be no assurance, however, that PFI will continue to supply us with Pharma GABA on acceptable
terms beyond the termination date of our current supply agreement, in which case we would be required to
obtain synthetic forms of GABA in order to continue to produce our products.

9

F
o
r
m
1
0
-
K

 
Currently, we purchase our flavor concentrate from our three flavor concentrate suppliers. Generally,
flavor suppliers hold the proprietary rights to the flavors. Consequently, we do not have the list of ingredients
or formulae for our flavors. In connection with the development of new products and flavors, independent
suppliers bear a large portion of the expense for product development, thereby enabling us to develop new
products and flavors at relatively low cost. We anticipate that for future flavors and additional products, we
may purchase flavor concentrate from other flavor houses with the intention of developing other sources of
flavor concentrate for each of our products. If we have to replace a flavor supplier, we could experience
disruptions in our ability to deliver products to our customers, which could have a material adverse effect on
our results of operations.

In addition, with our shift to production using pure cane sugar rather than high fructose corn syrup, we
utilize considerable quantities of pure cane sugar. We have three pure cane sugar suppliers and have entered
into one to two year supply agreements at fixed prices.

The prices of raw materials such as bottles, sugar and certain other ingredients continued to increase in

2008. These increased costs, together with increased costs primarily of energy, gas and freight resulted in
increases in certain product costs which exerted pressure on our gross margins in 2008. For 2009, we have one
glass supplier with whom we entered into a two year supply agreement at fixed prices. We are still subject to
freight surcharges in addition to these agreements, but anticipate a stabilization or reduction of these costs in
2009 due to lower fuel prices.

Quality Control

Our products are made from high quality ingredients and natural and/or artificial flavors. We seek to

ensure that all of our products satisfy our quality standards. Contract packers are selected and monitored by
our own quality control representatives in an effort to assure adherence to our production procedures and
quality standards. Samples of our products from each production run undertaken by each of our contract
packers are analyzed and categorized in a reference library.

For every run of product, our contract packer undertakes extensive on-line testing of product quality and

packaging. This includes testing levels of sweetness, carbonation, taste, product integrity, packaging and
various regulatory cross checks. For each product, the contract packer must transmit all quality control test
results to us for reference following each production run.

Testing includes microbiological checks and other tests to ensure the production facilities meet the
standards and specifications of our quality assurance program. Water quality is monitored during production
and at scheduled testing times to ensure compliance with beverage industry standards. The water used to
produce our products is filtered and is also treated to reduce alkalinity. Flavors are pre-tested before shipment
to contract packers from the flavor manufacturer. We are committed to an on-going program of product
improvement with a view toward ensuring the high quality of our product through a program for stringent
contract packer selection, training and communication.

Regulation

The production and marketing of our licensed and proprietary beverages are subject to the rules and

regulations of various federal, provincial, state and local health agencies, including in particular Health
Canada, Agriculture and Agri-Food Canada and the U.S. Food and Drug Administration (FDA). The FDA and
Agriculture and Agri-Food Canada also regulate labeling of our products. From time to time, we may receive
notifications of various technical labeling or ingredient reviews with respect to our licensed products. We
believe that we have a compliance program in place to ensure compliance with production, marketing and
labeling regulations on a going-forward basis.

K
-
0
1
m
r
o
F

Packagers of our beverage products presently offer non-refillable, recyclable containers in the

United States and various other markets. Some of these packagers also offer refillable containers, which are
also recyclable. Legal requirements have been enacted in jurisdictions in the United States and Canada
requiring that deposits or certain ecotaxes or fees be charged for the sale, marketing and use of certain non-

10

 
refillable beverage containers. The precise requirements imposed by these measures vary. Other beverage
container — related deposit, recycling, ecotax and/or product stewardship proposals have been introduced in
various jurisdictions in the United States and Canada. We anticipate that similar legislation or regulations may
be proposed in the future at local, state and federal levels, both in the United States and Canada.

Trademarks, Flavor Concentrate Trade Secrets and Patents

We own a number of trademarks, including, in the United States and Canada, “Jones Soda Co.»,” “Jones

Pure Cane SodaTM,” “Jones 24CTM,” “Jones GABATM,” “Jones Naturals»,” “Whoop Ass Energy Drink»” and
“Jones EnergyTM”. In the United States our trademarks expire 10 years from the registration date and in
Canada 15 years from the registration date, although in both Canada and the United States, they may be
renewed for a nominal fee. In addition, we have trademark protection in the United States and Canada for a
number of other trademarks for slogans and product designs, including “I’ve Got A Jones For A Jones»,”
“Jones Soda Co. and Design»,” “Whoop Ass and Design»”, “Corn Is For Cars... Sugar Is For Soda»,” “Run
with the Little Guy!»” and “My Jones»”. We have also applied for trademark protection for several marks,
including “Jones Soda Co.»”, in the United Kingdom, Germany, Japan, and other foreign jurisdictions.

We have the exclusive rights to 37 flavor concentrates developed with our current flavor concentrate
suppliers, which we protect as trade secrets. We will continue to take appropriate measures, such as entering
into confidentiality agreements with our contract packers and exclusivity agreements with our flavor houses, to
maintain the secrecy and proprietary nature of our flavor concentrates.

We have two patents on our “myJones.com” web-based customized branded label process. In

December 2002, the U.S. Patent and Trademark Office issued us Patent No. 6,493,677, and in January 2005
they issued to us Patent No. 6,845,365 B2, both entitled “Method and Apparatus for Creating and Ordering
Customized Branded Merchandise over a Computer Network”. The term of U.S. patents is 20 years from the
date of filing. We intend to explore potential licensing arrangements with third parties to commercialize this
patented methodology and defend against patent violations.

We consider our trademarks, patents and trade secrets to be of considerable value and importance to our

business.

Competition

The beverage industry is highly competitive. Principal methods of competition in the beverage industry

include:

(cid:129) distribution;

(cid:129) shelf-management;

(cid:129) sponsorships;

(cid:129) licensing;

(cid:129) brand name;

(cid:129) brand image;

(cid:129) price;

(cid:129) labeling and packaging;

(cid:129) advertising;

(cid:129) product quality and taste;

(cid:129) trade and consumer promotions; and

(cid:129) development of new brands, products and product extensions.

11

F
o
r
m
1
0
-
K

 
We compete with other beverage companies not only for consumer acceptance but also for shelf space in

retail outlets and for marketing focus by our distributors, all of whom also distribute other beverage brands.
Our products compete with all non-alcoholic beverages, most of which are marketed by companies with
substantially greater financial resources than ours. We also compete with regional beverage producers and
“private label” soft drink suppliers. Our direct competitors in the alternative beverage industry include Cadbury
Schweppes (Stewarts and IBC) and Thomas Kemper. We also compete against Coca Cola, Pepsi, Hansen’s,
and other traditional soft drink manufacturers and distributors, as well as against other category leaders such
as Red Bull and Monster for the energy drink category. As of the date of this report, we believe we are the
only beverage company manufacturing and distributing product containing GABA in the U.S.

In order to compete effectively in the beverage industry, we believe that we must convince independent

distributors that Jones Pure Cane SodaTM is a leading brand in the premium soda segment of the alternative or
New Age beverage industry. In connection with or as a follow-up to the establishment of an independent
distributor relationship for the Jones Pure Cane SodaTM brand, we sell Jones 24CTM, Jones GABATM, Jones
OrganicsTM, Jones Naturals», and Whoop Ass Energy Drink», as complementary products that may replace
other non-carbonated single-serve fruit beverages, ready-to-drink (RTD) teas or energy drinks. In addition, we
have created Jones Pure Cane SodaTM in a 12-ounce can format that allows us to compete directly in the
carbonated soft drink industry. As a means of maintaining and expanding our distribution network, we
introduce new products and product extensions, and when warranted, new brands. Although we believe that
we will be able to continue to create fashionable brands, there can be no assurance that we will be able to do
so or that other companies will not be more successful in this regard over the long term.

In addition, in light of the competition for product placement with independent distributors, we obtained

several national retail accounts as an additional distribution channel for our products. We believe that this
diversification strategy is helpful in alleviating the risk inherent in competition for independent distributors.

Pricing of the products is also important. We believe that our Jones Pure Cane SodaTM, Jones 24CTM,
Jones GABATM, Jones OrganicsTM, Jones Naturals», and Whoop Ass Energy Drink» products are priced in the
same price range or higher than competitive New Age beverage brands and products and compete on quality
through our premium product offerings.

Seasonality

As is typical in the beverage industry, our sales are seasonal. In a typical year, approximately 57% of our

sales occur from April to September and approximately 43% occur from October to March. As a result, our
working capital requirements and cash flow vary substantially throughout the year. Consumer demand for our
products is also affected by weather conditions.

Employees

As of December 31, 2008, we had 65 employees: 33 were employed in sales and marketing capacities,
19 were employed in administrative capacities, and 13 were employed in customer service, manufacturing and
quality control capacities. None of our employees are represented by labor unions. We believe that our
relationships with our employees are good.

Securities Exchange Act Reports and other Available Information

We make available on or through our website at www.jonessoda.com (under “About Jones — Investor
Relations — Financial Reports”) certain reports and amendments to those reports that we file with or furnish
to the Securities and Exchange Commission (SEC) in accordance with the Securities Exchange Act of 1934,
as amended (Exchange Act). These include our annual reports on Form 10-K, our quarterly reports on
Form 10-Q, our current reports on Form 8-K, and Section 16 filings and amendments thereof. We make this
information available on our website free of charge as soon as reasonably practicable after we electronically
file the information with, or furnish it to, the SEC.

12

K
-
0
1
m
r
o
F

 
In addition, the following corporate governance materials are also available on our website under “About

Jones — Investor Relations — Corporate Governance:”

(cid:129) Audit Committee Charter

(cid:129) Compensation and Governance Committee Charter

(cid:129) Nominating Committee Charter

(cid:129) Code of Conduct applicable to all directors, officers and employees of Jones Soda Co.

(cid:129) Code of Ethics for our CEO and senior financial officers.

A copy of any of the materials filed with or furnished to the SEC or copies of the corporate governance
materials described above are available free of charge and can be mailed to you upon request to Jones Soda
Co., Corporate Offices, 234 Ninth Avenue North, Seattle, Washington 98109.

EXECUTIVE OFFICERS

Our executive officers as of December 31, 2008 are as follows:

Name

Stephen C. Jones . . . . . . . . . . . . . . . . . .
Jonathan J. Ricci . . . . . . . . . . . . . . . . . .
Michael R. O’Brien . . . . . . . . . . . . . . . .
Thomas P. O’Neill . . . . . . . . . . . . . . . . .

Age

53
40
42
40

Position

Chief Executive Officer and Director
Chief Operating Officer and Director
Chief Financial Officer and Secretary
Executive Vice President of Sales

Officer
Since

2008
2008
2008
2008

Mr. Jones has served as our Chief Executive Officer or Interim Chief Executive Officer since January 1, 2008,
and has served as one of the Company’s directors since March 2006. Mr. Jones will resign from his position as our
Chief Executive Officer effective May 1, 2009, but will continue to serve as a member of our Board of Directors.
Mr. Jones is a former executive of The Coca-Cola Company (Coca Cola) where he spent 17 years from 1986 to
2003 in various marketing and operations roles. In addition to operating Coca-Cola in Great Britain and Japan,
Mr. Jones was Chief Executive Officer of The Minute Maid Company in Houston and Chief Marketing Officer of
Coca Cola in Atlanta. Mr. Jones founded Brand Ignition, which consults with companies regarding growth
strategies and private equity opportunities, in 2003 with two other partners. In 2006, Mr. Jones partnered with
Denneen and Company, a Boston-based strategy consulting company on several international consulting assign-
ments. In June 2007, Mr. Jones launched an artisan food production kitchen, Calabria Mia Fine Foods in Toronto.
Mr. Jones earned a Bachelor of Arts degree from the University of Toronto.

Mr. Ricci joined Jones Soda as Chief Operating Officer in January 2008 and has served as one of the
Company’s directors since June 2008. He will become our President and Chief Executive Officer effective
May 1, 2009. From May 2003 to January 2008, Mr. Ricci served as General Manager of Columbia Distributing
Company, a beverage distribution company, and previously served as its Vice President of Process Improve-
ment and Human Resources from November 2002 to May 2003 and as its Regional Vice President of Sales
and Marketing from November 2000 until October 2002. Mr. Ricci also spent 9 years at McNeil Consumer
Products in various sales and marketing roles. Mr. Ricci received a B.S. in Business Education from Oregon
State University.

Mr. O’Brien joined Jones Soda in September 2008 as Chief Financial Officer and Corporate Secretary.

Prior to joining Jones Soda, he served as Chief Financial Officer of Pyramid Breweries Inc., a craft beer
brewer, from September 2006 until August 2008. Prior to that, Mr. O’Brien served as Chief Financial Officer
of Medisystems Corporation, a designer and manufacturer of disposable medical devices, from 2002 until
September 2006. From 1999 to 2002, Mr. O’Brien held positions of Corporate Controller and Chief Financial
Officer of Flow International Corporation, which develops and manufacturers ultra high-pressure waterjet
technology, and provides robotics and assembly equipment. Mr. O’Brien earned a Bachelor of Arts degree in
accounting from Western Washington University and a Masters of Business Administration degree from Seattle
University. Mr. O’Brien is also a certified public accountant.

13

F
o
r
m
1
0
-
K

 
Mr. O’Neill joined Jones Soda in April 2008 as Executive Vice President of Sales. Prior to joining Jones
Soda, Mr. O’Neill had been Vice President of Global Sales for SynergEyes, Inc., a contact lens manufacturer,
since July 2006. From August 2005 until July 2006, he served as Vice President of Sales for Valeant
Pharmaceuticals International, a pharmaceutical company, and from February 2002 to August 2005, Mr. O’Neill
held a number of sales and marketing positions in the consumer packaged goods and pharmaceutical sectors of
Johnson & Johnson. Mr. O’Neill received a Bachelor of Science in Business Administration/Marketing from
The University of Akron.

ITEM 1A. RISK FACTORS.

The following factors may materially adversely affect our business, financial condition or results of
operations. In that event, the trading price of our common stock could decline and shareholders may lose part
or all of their investment. Therefore, shareholders should carefully consider the risks described below before
making an investment decision.

Risk Factors Relating to Our Company and Our Business

If we are not able to manage our resources and successfully execute on our operating plan, our financial
condition and results of operation could be materially adversely affected.

We have incurred net losses of $15.2 million and $11.6 million for the years ended December 31, 2008

and 2007, respectively, and have used a significant amount of our cash resources during this period to fund
our net losses and working capital and capital expenditure requirements. As of December 31, 2008, we had
cash, cash-equivalents and short-term investment of approximately $12.6 million, compared to approximately
$27.8 million as of December 31, 2007. Additionally, we had accumulated deficits of $29.4 million and
$14.2 million as of December 31, 2008 and 2007, respectively. Cash used in operations for the years ended
December 30, 2008 and 2007 was $14.5 million and $3.3 million, respectively.

Based on our current plans and amounts expected to be generated from future operations, we believe that

our cash and cash equivalents, and net cash provided by operations will be sufficient to meet our anticipated
cash needs for working capital and capital expenditures through the end of fiscal 2009 and beyond. This will
depend, however, on our ability to execute on our 2009 operating plan and to manage our costs in light of
developing economic conditions and the performance of our business. We arrived at our revenue projections
for our 2009 operating plan after careful consideration of the macroeconomic factors stemming from the
global economic crisis, with an emphasis on our higher-margin, core products, including our Jones Pure Cane
Soda glass bottle business. Further, we implemented cost containment measures in the fourth quarter of 2008
and early 2009, including reductions in workforce, to further align our cost structure with our revenue
projections. Although we do not believe we are dependent on new product launches to generate sufficient cash
flow from operations in 2009, we believe the launch of Jones GABA during the first quarter, plus
corresponding line extensions of this product, will help to enhance our sales growth into new markets and
consumer groups. We intend to continually monitor and adjust our business plan as necessary to respond to
developments in our business, our markets and the broader economy and are prepared, if necessary, to take
further action to conserve cash, including further cost reductions in sales, marketing and general and
administrative areas. Even with these measures, we do not anticipate reaching profitability in 2009. Moreover,
there can be no assurance that we will be able to successfully execute on our operating plan, which is subject
to a number of risks described in this “Risk Factors” section and elsewhere in this Report. In that case, we
may not be able to generate the level of revenue that we expect or that is necessary to generate the cash flow
from operations that we will require. If that happens, we may be required to seek additional financing to fund
our working capital and capital expenditure requirements.

With respect to additional financing sources, in November 2008, our $15 million line of credit was
terminated. Accordingly, we no longer have this facility available to us to fund any cash shortfall. Although
we never drew on this facility, and our current operating plan for 2009 does not depend on obtaining financing,
if we have financing requirements in the future there can be no assurance that additional debt or equity
financing will be available to us on acceptable terms, particularly in light of our financial condition, results of

14

K
-
0
1
m
r
o
F

 
operations and the global economic crisis. In that case, we may be forced to delay, curtail or eliminate some
or all of our product development, marketing or distribution programs or other aspects of our operations,
including but not limited to a further reduction in workforce. In addition, we may have to pursue various other
strategies to secure additional financing, which may include, without limitation, public or private offerings of
debt or equity securities, joint ventures with one or more strategic partners and other strategic alternatives.
There can be no assurance that our efforts in this regard will result in any agreements or transactions. Our
inability to generate sufficient cash flow from operations, or to obtain funds through additional financing,
could have a materially adverse impact on our financial conditions and results of operations.

We rely on our distributors, retailers and brokers, and this could affect our ability to efficiently and
profitably distribute and market our products, maintain our existing markets and expand our business
into other geographic markets.

Our ability to establish a market for our brands and products in new geographic distribution areas, as well

as maintain and expand our existing markets, is dependent on our ability to establish and maintain successful
relationships with reliable distributors, retailers and brokers strategically positioned to serve those areas. Most
of our distributors, retailers and brokers sell and distribute competing products, including non-alcoholic and
alcoholic beverages, and our products may represent a small portion of their business. To the extent that our
distributors, retailers and brokers are distracted from selling our products or do not employ sufficient efforts in
managing and selling our products, including re-stocking the retail shelves with our products, our sales and
profitability will be adversely affected. Our ability to maintain our distribution network and attract additional
distributors, retailers and brokers will depend on a number of factors, some of which are outside our control.
Some of these factors include:

(cid:129) the level of demand for our brands and products in a particular distribution area;

(cid:129) our ability to price our products at levels competitive with those of competing products; and

(cid:129) our ability to deliver products in the quantity and at the time ordered by distributors, retailers and

brokers.

We may not be able to meet all or any of these factors in any of our current or prospective geographic
areas of distribution. Our inability to achieve any of these factors in a geographic distribution area will have a
material adverse effect on our relationships with our distributors, retailers and brokers in that particular
geographic area, thus limiting our ability to expand our market, which will likely adversely affect our revenues
and financial results.

We generally do not have long-term agreements with our distributors, and we incur significant time and
expense in attracting and maintaining key distributors.

Our marketing and sales strategy depends in large part on the availability and performance of our

independent distributors. We have entered into written agreements with many of our distributors in the U.S. and
Canada, with terms ranging from one to five years. We currently do not have, nor do we anticipate in the
future that we will be able to establish, long-term contractual commitments from many of our distributors. In
addition, despite the terms of the written agreements with many of our top distributors, there are no minimum
levels of purchases under many of those agreements, and most of the agreements may be terminated at any
time generally with a termination fee. We may not be able to maintain our current distribution relationships or
establish and maintain successful relationships with distributors in new geographic distribution areas.
Moreover, there is the additional possibility that we may have to incur additional expenditures to attract and
maintain key distributors in one or more of our geographic distribution areas in order to profitably exploit our
geographic markets.

F
o
r
m
1
0
-
K

15

 
Because our distributors are not required to place minimum orders with us, we need to carefully manage
our inventory levels, and it is difficult to predict the timing and amount of our sales.

Our independent distributors are not required to place minimum monthly or annual orders for our
products. In order to reduce inventory costs, independent distributors endeavor to order products from us on a
“just in time” basis in quantities, and at such times, based on the demand for the products in a particular
distribution area. Accordingly, there is no assurance as to the timing or quantity of purchases by any of our
independent distributors or that any of our distributors will continue to purchase products from us in the same
frequencies and volumes as they may have done in the past. In order to be able to deliver our products on a
timely basis, we need to maintain adequate inventory levels of the desired products, but we cannot predict the
number of cases sold by any of our distributors. If we fail to meet our shipping schedules, we could damage
our relationships with distributors and/or retailers, increase our shipping costs or cause sales opportunities to
be delayed or lost, which would unfavorably impact our future sales and adversely affect our operating results.
In addition, if the inventory of our products held by our distributors and/or retailers is too high, they will not
place orders for additional products, which would also unfavorably impact our future sales and adversely affect
our operating results.

Our business plan and future growth is dependent in part on our distribution arrangements directly with
retailers and national retail accounts. If we are unable to establish and maintain these arrangements, our
results of operations and financial condition could be adversely affected.

We currently have distribution arrangements with several large national retail accounts to distribute our

products directly through their venues; these retailers include Barnes & Noble, Panera Bread Company, Ruby
Tuesday and Alaska & Horizon Airlines. We believe that our “direct to retail” program has increased our
national visibility among consumers; however, there are several risks associated with this distribution strategy.
First, we do not have long-term agreements in place with any of these accounts and thus, the arrangements are
terminable at any time by these retailers or us. The exception is our agreement with Alaska & Horizon
Airlines which can be terminated with 120 days written notice from either party. Accordingly, we may not be
able to maintain continuing relationships with any of these national accounts. A decision by any of these
retailers, or any other large retail accounts we may obtain, to decrease the amount purchased from us or to
cease carrying our products could have a material adverse effect on our reputation, financial condition and
consolidated results of operations. For example, in 2008, Walmart stopped carrying our product line in its
stores, which negatively impacted our sales and results of operations in 2008. In addition, we may not be able
to establish additional distribution arrangements with other national retailers.

Second, as we become more dependent on national retail chains, these retailers may assert pressure on us

to reduce our pricing to them or seek significant product discounts. In general, our margins are lower on our
sales to these customers because of these pressures. Any increase in our costs for these retailers to carry our
product, reduction in price, or demand for product discounts could have a material adverse effect on our profit
margin.

Finally, our “direct to retail” distribution arrangements may have an adverse impact on our existing
relationships with our independent regional distributors, who may view our “direct to retail” accounts as
competitive with their business, making it more difficult for us to maintain and expand our relationships with
independent distributors.

Our business plan and future growth depend in part on our launch of Jones GABA. If we are unable to
successfully implement this strategy, our results of operations and financial condition could be adversely
affected.

We have allocated significant resources in our efforts to launch Jones GABA in the first quarter of 2009,

and our financial condition and results of operation for 2009 will depend, in part, on the success of this
product. This success depends in part on our ability to successfully launch Jones GABA and market the
product’s ability to enhance levels of mental clarity and focus, as studies have shown. Jones GABA is our first
entry into beverage products containing GABA and much of our success will depend on our ability to gain

16

K
-
0
1
m
r
o
F

 
new points of distribution through our DSD channel. We must also be successful in developing DTR
distribution for Jones GABA through existing DTR customers and obtaining new listings in customers that
currently do not have points of distribution. Our ability to develop points of distribution for Jones GABA will
depend on a number of factors, including:

(cid:129) the level of demand for our brands and products, including Jones GABA, in particular regions;

(cid:129) our ability to price Jones GABA at competitive levels;

(cid:129) our ability to promote and advertise Jones GABA; and

(cid:129) our ability to deliver Jones GABA in the quantity and at the time ordered by retailers.

We may not be able to perform on all or any of these factors in any of our current or prospective
geographic areas of distribution, in which case our results of operations and financial condition will suffer.

In addition, Jones GABA will be launched as a premium priced item and part of a new emerging category

of functional beverages. The current economic climate may not support a premium priced beverage entry at
the level of our expectations for the product line. If we are forced to lower price points due to economic
conditions, our efforts may prove to be unsuccessful or unprofitable, in which case our results of operations
and financial condition will suffer.

We are dependent on National Beverage’s production capacity and capabilities to meet the demand for
Jones products in the grocery and mass merchant channel in the U.S.

In 2006, we entered into an agreement with National Beverage pursuant to which, beginning in 2007,

National Beverage generally has the exclusive right in the United States to manufacture and distribute Jones
Soda 8-ounce and 12-ounce cans and 1-liter PET bottles in the grocery and mass merchant channel. The
agreement has an initial term of five years, expiring on December 31, 2011, and we may not terminate the
agreement prior to that date unless National Beverage is in material default. As a result, our success in the
CSD industry will depend to a significant extent on the performance of National Beverage. If National
Beverage fails to perform adequately, because, for example, it is unable to manufacture our products in
sufficient quantities to meet demand in a timely manner (due to a shortfall in agreed upon capacity in one or
all of their factories or significantly increased demand or other reasons) or does not provide acceptable
customer service to our grocery and mass merchant customers, our ability to gain market acceptance in the
CSD industry could be materially adversely affected and our results of operations would suffer. In addition,
National Beverage may be unable to pass cost increases to retailers, thereby reducing our profits from sales in
the CSD channel.

Moreover, National Beverage will have the right to terminate our agreement upon six months notice at
any time after December 31, 2009. If National Beverage were to terminate the agreement, we would need to
find alternative manufacturing and distribution arrangements for the CSD channel, which we may be unable to
do in a timely manner or on favorable terms, which could adversely affect our results of operations.

Finally, National Beverage Corp. purchases concentrate from us in order to manufacture our products, and

it places orders for concentrate as required by its production and inventory needs. National Beverage is not
required to place any minimum monthly or quarterly concentrate orders with us. This could lead to fluctuating
sales of concentrate during any given quarter or year and have an adverse effect on our results of operations.

We have dedicated, and will continue to dedicate, significant resources to our sponsorship agreements
and may not realize the benefits expected from those agreements.

Our sponsorship agreements with the Seattle Seahawks, the New Jersey Nets and to a lesser extent the
Portland Trail Blazers, require us to make substantial annual payments in exchange for certain promotional
and branding benefits. There can be no assurance, however, that the benefit we anticipate from those and
similar agreements, including exclusive beverage rights and other branding opportunities, will compensate for
the annual payment commitments required by the agreements. These commitments are significant, totaling
approximately $10.6 million over the remaining terms of the agreements as of December 31, 2008 (see the

17

F
o
r
m
1
0
-
K

 
table of “Contractual Obligations” included under Item 7 of this Report). Moreover, there can be no assurance
that our association with these particular teams will have a positive effect on our image and brand. There is a
risk that we will be unable to recover the costs associated with our sponsorship agreements, which would have
an adverse effect on our results of operations.

We rely on third-party packers of our products, and this dependence could make management of our
marketing and distribution efforts inefficient or unprofitable.

We do not own the plants or the majority of the equipment required to manufacture and package our

beverage products and do not anticipate increasing such capabilities in the future. As a consequence, we
depend on third parties and contract packers to produce our beverage products and deliver them to distributors.
Our ability to attract and maintain effective relationships with contract packers and other third parties for the
production and delivery of our beverage products in a particular geographic distribution area is important to
the achievement of successful operations within each distribution area. Competition for contract packers’
business is intense, especially in the western United States, and this could make it more difficult for us to
obtain new or replacement packers, or to locate back-up contract packers, in our various distribution areas, and
could also affect the economic terms of our agreements with our packers. Our contract packers may terminate
their arrangements with us at any time, in which case we could experience disruptions in our ability to deliver
products to our customers. We may not be able to maintain our relationships with current contract packers or
establish satisfactory relationships with new or replacement contract packers, whether in existing or new
geographic distribution areas. The failure to establish and maintain effective relationships with contract packers
for a distribution area could increase our manufacturing costs and thereby materially reduce profits realized
from the sale of our products in that area. In addition, poor relations with any of our contract packers could
adversely affect the amount and timing of product delivered to our distributors for resale, which would in turn
adversely affect our revenues and financial condition.

As is customary in the contract packing industry for comparably sized companies, we are expected to

arrange for our contract packing needs sufficiently in advance of anticipated requirements. To the extent
demand for our products exceeds available inventory and the capacities produced by contract packing
arrangements, or orders are not submitted on a timely basis, we will be unable to fulfill distributor orders on
demand. Conversely, we may produce more product than warranted by the actual demand for it, resulting in
higher storage costs and the potential risk of inventory spoilage. Our failure to accurately predict and manage
our contract packaging requirements may impair relationships with our independent distributors and key
accounts, which, in turn, would likely have a material adverse effect on our ability to maintain profitable
relationships with those distributors and key accounts.

Our business and financial results depend on the continuous supply and availability of raw materials.

The principal raw materials we use include aluminum cans and glass bottles, labels and cardboard
cartons, aluminum and steel closures, juices, flavorings, sucrose/inverted cane sugar and sucralose, and
fortification ingredients which include vitamins, minerals and Pharma GABA. The costs of our ingredients are
subject to fluctuation. In addition, with our shift to production using pure cane sugar instead of high fructose
corn syrup, we utilize considerable quantities of pure cane sugar. If our supply of these raw materials is
impaired or if prices increase significantly, our business would be adversely affected.

Due to the consolidations that have taken place in the glass industry over the past few years, the prices of

glass bottles continue to increase. The prices of pure cane sugar, sucrose, trays and labels increased in early
2008. In addition, certain of our contract packing arrangements allow such contract packers to increase their
charges based on certain of their own cost increases. Although we have mitigated this risk for 2009 through
fixed-price purchase commitments for sugar and glass, we are uncertain whether the prices of any of the above
or any other raw materials or ingredients will continue to rise in the future and whether we will be able to
pass any such increases on to our customers.

We have entered into a supply agreement to obtain the key ingredient for our Jones GABA product,
Pharma GABA. The supply agreement terminates on July 31, 2010, subject to earlier termination if any party

18

K
-
0
1
m
r
o
F

 
defaults in performing any of its obligations under the agreement and fails to correct such default within one
month after notice of default. Although we believe we can obtain adequate supplies of GABA from other
sources in synthetic form, Pharma GABA is the only naturally produced form of GABA on the market at this
time and we believe may give us a competitive advantage over other beverage products that may include
synthetic forms of GABA. There can be no assurance, however, that our supplier will continue to supply us
with Pharma GABA on acceptable terms beyond the termination date of our current supply agreement, in
which case we would be required to obtain synthetic forms of GABA in order to continue to produce our
products. This may affect the quality or consumer acceptance of our product, which could negatively affect
our results of operations and financial condition.

We may not correctly estimate demand for our products. Our ability to estimate demand for our products

is imprecise, particularly with new products, and may be less precise during periods of rapid growth,
particularly in new markets. If we materially underestimate demand for our products or are unable to secure
sufficient ingredients or raw materials including, but not limited to, cans, glass, labels, flavors, supplements,
and certain sweeteners, or sufficient packing arrangements, we might not be able to satisfy demand on a short-
term basis. Moreover, industry-wide shortages of certain concentrates, supplements and sweeteners have been
experienced and could, from time to time in the future, be experienced, which could interfere with and/or
delay production of certain of our products and could have a material adverse effect on our business and
financial results.

Disruption of our supply chain could have an adverse effect on our business, financial condition and
results of operations.

Our ability and that of our suppliers, business partners (including packagers), contract manufacturers,
independent distributors and retailers to make, move and sell products is critical to our success. Damage or
disruption to our or their manufacturing or distribution capabilities due to weather, natural disaster, fire or
explosion, terrorism, pandemics such as avian flu, strikes or other reasons, could impair our ability to
manufacture or sell our products. Failure to take adequate steps to mitigate the likelihood or potential impact
of such events, or to effectively manage such events if they occur, could adversely affect our business,
financial condition and results of operations, as well as require additional resources to restore our supply
chain.

We rely upon our ongoing relationships with our key flavor suppliers. If we are unable to source our
flavors on acceptable terms from our key suppliers, we could suffer disruptions in our business.

Currently, we purchase our flavor concentrate from three flavor concentrate suppliers, and we anticipate
that we will purchase flavor concentrate from other flavor houses for future flavors and additional products,
with the intention of developing other sources of flavor concentrate for each of our products. The price of our
concentrates is determined by our flavor houses and us, and may be subject to change. Generally, flavor
suppliers hold the proprietary rights to their flavors. Consequently, we do not have the list of ingredients or
formulae for our flavors and concentrates and we may be unable to obtain these flavors or concentrates from
alternative suppliers on short notice. If we have to replace a flavor supplier, we could experience disruptions
in our ability to deliver products to our customers, which could have a material adverse effect on our results of
operations.

If we are unable to maintain brand image and product quality, or if we encounter other product issues
such as product recalls, our business may suffer.

Our success depends on our ability to maintain brand image for our existing products and effectively

build up brand image for new products and brand extensions. There can be no assurance, however, that
additional expenditures and our advertising and marketing will have the desired impact on our products’ brand
image and on consumer preferences. Product quality issues, real or imagined, or allegations of product
contamination, even when false or unfounded, could tarnish the image of the affected brands and may cause
consumers to choose other products.

19

F
o
r
m
1
0
-
K

 
In addition, because of changing government regulations or implementation thereof, allegations of product

contamination, we may be required from time to time to recall products entirely or from specific markets.
Product recalls could affect our profitability and could negatively affect brand image. Adverse publicity
surrounding obesity concerns, water usage and other concerns could negatively affect our overall reputation
and our products’ acceptance by consumers.

The inability to attract and retain key personnel would directly affect our efficiency and results of
operations.

Our success depends on our ability to attract and retain highly qualified employees in such areas as
production, distribution, sales, marketing and finance. We compete to hire new employees, and, in some cases,
must train them and develop their skills and competencies. Our operating results could be adversely affected
by increased costs due to increased competition for employees, higher employee turnover or increased
employee benefit costs. In addition, there has been high turnover among our senior executive officers, and all
current executive officers began their tenure at the Company in 2008. Any unplanned turnover, particularly
involving one of our key personnel, could negatively impact our operations, financial condition and employee
morale.

Our inability to protect our trademarks, patents and trade secrets may prevent us from successfully
marketing our products and competing effectively.

Failure to protect our intellectual property could harm our brand and our reputation, and adversely affect

our ability to compete effectively. Further, enforcing or defending our intellectual property rights, including
our trademarks, patents, copyrights and trade secrets, could result in the expenditure of significant financial
and managerial resources. We regard our intellectual property, particularly our trademarks, patents and trade
secrets to be of considerable value and importance to our business and our success. We rely on a combination
of trademark, patent, and trade secrecy laws, confidentiality procedures and contractual provisions to protect
our intellectual property rights. We are pursuing the registration of our trademarks in the United States,
Canada and internationally. There can be no assurance that the steps taken by us to protect these proprietary
rights will be adequate or that third parties will not infringe or misappropriate our trademarks, patented
processes, trade secrets or similar proprietary rights. In addition, there can be no assurance that other parties
will not assert infringement claims against us, and we may have to pursue litigation against other parties to
assert our rights. Any such claim or litigation could be costly. In addition, any event that would jeopardize our
proprietary rights or any claims of infringement by third parties could have a material adverse effect on our
ability to market or sell our brands, profitably exploit our products or recoup our associated research and
development costs.

As part of the licensing strategy of our brands, we enter into licensing agreements under which we grant
our licensing partners certain rights to use our trademarks and other designs. Although our agreements require
that the licensing partner’s use of our trademarks and designs is subject to our control and approval, any
breach of these provisions, or any other action by any of our licensing partners that is harmful to our brands,
goodwill and overall image, could have a material adverse impact on our business.

We have obtained two U.S. patents on our “myJones.com” methodology. While the number of business
method patents issued by the U.S. Patent and Trademark Office has been growing substantially in recent years,
there is still a significant degree of uncertainty associated with these patents. It is possible that our patent may
be construed by a court of competent jurisdiction in a very limited manner such that it offers little or no basis
for us to deter competitors from employing similar processes or does not allow us to defend against third party
claims of patent infringement.

20

K
-
0
1
m
r
o
F

 
Litigation or legal proceedings (including pending securities class actions) could expose us to significant
liabilities and damage our reputation.

Securities class action derivative lawsuits have been filed against us and current and former officers and

members of the Board of Directors. These lawsuits are described more fully in Part I, Item 3. “Legal
Proceedings” and in Note 9 to our consolidated financial statements contained in this Form 10-K.

We may also become party to other litigation claims and legal proceedings. Litigation involves significant

risks, uncertainties and costs, including distraction of management attention away from our current business
operations. We evaluate litigation claims and legal proceedings to assess the likelihood of unfavorable
outcomes and to estimate, if possible, the amount of potential losses. Based on these assessments and
estimates, we establish reserves and/or disclose the relevant litigation claims or legal proceedings, as
appropriate. These assessments and estimates are based on the information available to management at the
time and involve a significant amount of management judgment. We caution you that actual outcomes or
losses may differ materially from those envisioned by our current assessments and estimates. Our policies and
procedures require strict compliance by our employees and agents with all United States and local laws and
regulations applicable to our business operations, including those prohibiting improper payments to govern-
ment officials. Nonetheless, there can be no assurance that our policies, procedures and related training
programs will always ensure full compliance by our employees and agents with all applicable legal
requirements. Improper conduct by our employees or agents could damage our reputation in the United States
and internationally or lead to litigation or legal proceedings that could result in civil or criminal penalties,
including substantial monetary fines, as well as disgorgement of profits.

Changes in accounting standards and subjective assumptions, estimates and judgments by management
related to complex accounting matters could significantly affect our financial results.

Generally accepted accounting principles and related pronouncements, implementation guidelines and

interpretations with regard to a wide variety of matters that are relevant to our business, such as, but not
limited to, revenue recognition, stock-based compensation, trade promotions, sports sponsorship agreements
and income taxes are highly complex and involve many subjective assumptions, estimates and judgments by
our management. Changes to these rules or their interpretation or changes in underlying assumptions, estimates
or judgments by our management could significantly change our reported results.

If we are unable to build and sustain proper information technology infrastructure, our business could
suffer.

We depend on information technology as an enabler to improve the effectiveness of our operations and to

interface with our customers, as well as to maintain financial accuracy and efficiency. If we do not allocate
and effectively manage the resources necessary to build and sustain the proper technology infrastructure, we
could be subject to transaction errors, processing inefficiencies, the loss of customers, business disruptions, or
the loss of or damage to intellectual property through security breach. Our information systems could also be
penetrated by outside parties intent on extracting information, corrupting information or disrupting business
processes. Such unauthorized access could disrupt our business and could result in the loss of assets.

We face currency risks associated with fluctuating foreign currency valuations.

For the year ended December 31, 2008, approximately 19% of our sales were denominated in the
Canadian dollar which exposes us to foreign currency exchange rate risk with respect to our sales, expenses,
profits, assets and liabilities. As of December 31, 2008, we have not entered into foreign currency contracts or
other derivatives to mitigate the potential impact of foreign currency fluctuations. As a result, our reported
earnings may be affected by changes in the Canadian dollar.

21

F
o
r
m
1
0
-
K

 
Risk Factors Relating to Our Industry

We compete in an industry that is brand-conscious, so brand name recognition and acceptance of our
products are critical to our success.

Our business is substantially dependent upon awareness and market acceptance of our products and
brands by our target market, consumers between the ages of 12 and 24. In addition, our business depends on
acceptance by our independent distributors and retailers of our brands as beverage brands that have the
potential to provide incremental sales growth. Although we believe that we have been relatively successful in
establishing our brands as recognizable brands in the New Age beverage industry, it may be too early in the
product life cycle of these brands to determine whether our products and brands will achieve and maintain
satisfactory levels of acceptance by independent distributors and retail consumers. We believe that the success
of the Jones 24C, Jones GABA. Jones Organics, Jones Naturals, and Whoop Ass brands will also be
substantially dependent upon acceptance of the Jones Pure Cane Soda brand. Accordingly, any failure of our
Jones Pure Cane Soda brand to maintain or increase acceptance or market penetration would likely have a
material adverse effect on our revenues and financial results.

Competition from traditional non-alcoholic beverage manufacturers may adversely affect our distribution
relationships and may hinder development of our existing markets, as well as prevent us from expanding
our markets.

The beverage industry is highly competitive. We compete with other beverage companies not only for

consumer acceptance but also for shelf space in retail outlets and for marketing focus by our distributors, all
of whom also distribute other beverage brands. Our products compete with a wide range of drinks produced by
a relatively large number of manufacturers, most of which have substantially greater financial, marketing and
distribution resources than ours. Some of these competitors are placing severe pressure on independent
distributors not to carry competitive alternative or New Age beverage brands such as ours. We also compete
with regional beverage producers and “private label” soft drink suppliers.

Our direct competitors in the alternative beverage industry include Cadbury Schweppes (Stewarts and
IBC) and Thomas Kemper. We also compete against Coca Cola, Pepsi, Hansen’s and other traditional soft
drink manufacturers and distributors. We compete against other category leaders such as Red Bull and Monster
for the energy drink category. These national and international competitors have advantages such as lower
production costs, larger marketing budgets, greater financial and other resources and more developed and
extensive distribution networks than ours. There can be no assurance that we will be able to grow our volumes
or be able to maintain our selling prices in existing markets or as we enter new markets.

Increased competitor consolidations, market-place competition, particularly among branded beverage
products, and competitive product and pricing pressures could impact our earnings, market share and volume
growth. If, due to such pressure or other competitive threats, we are unable to sufficiently maintain or develop
our distribution channels, we may be unable to achieve our current revenue and financial targets. As a means
of maintaining and expanding our distribution network, we intend to introduce product extensions and
additional brands. There can be no assurance that we will be able to do so or that other companies will not be
more successful in this regard over the long term. Competition, particularly from companies with greater
financial and marketing resources than ours, could have a material adverse effect on our existing markets, as
well as on our ability to expand the market for our products.

We compete in an industry characterized by rapid changes in consumer preferences and public
perception, so our ability to continue developing new products to satisfy our consumers’ changing
preferences will determine our long-term success.

Our current market distribution and penetration may be too limited with respect to the population as a
whole to determine whether the brand has achieved initial consumer acceptance, and there can be no assurance
that this acceptance will ultimately be achieved. Based on industry information and our own experience, we
believe that, in general, alternative or New Age beverage brands and products may be successfully marketed
for five to nine years after the product is introduced in a geographic distribution area before consumers’ taste

22

K
-
0
1
m
r
o
F

 
preferences change, although some brands or products have longer lives. In light of the limited life of
alternative or New Age beverage brands and products, a failure to introduce new brands, products or product
extensions into the marketplace as current ones mature could prevent us from achieving long-term profitability.
In addition, customer preferences also are affected by factors other than taste, such as health and nutrition
considerations and obesity concerns, shifting consumer needs, changes in consumer lifestyles, increased
consumer information and competitive product and pricing pressures. Sales of our products may be adversely
affected by the negative publicity associated with these issues. If we do not adjust to respond to these and
other changes in customer preferences, our sales may be adversely affected.

Our results of operations may fluctuate from quarter to quarter for many reasons, including seasonality.

As is typical in the beverage industry, our sales are seasonal. In a typical year, approximately 57% of our

sales occur from April to September and approximately 43% occur from October to March. As a result, our
working capital requirements and cash flow vary substantially throughout the year. Consumer demand for our
products is also affected by weather conditions. Cool, wet spring or summer weather could result in decreased
sales of our beverages and could have an adverse effect on our results of operations.

We have experienced significant fluctuations in quarterly results that have been the result of many factors.

In particular, like many other companies in the beverage industry, we generate a substantial percentage of our
revenues during the warm weather months of April through September. Management believes that the demand
for our products will continue to reflect such seasonal consumption patterns.

In addition, our operating results may fluctuate due to a number of other factors including, but not limited

to:

(cid:129) Our ability to develop and expand distribution channels for current and new products, particularly with
respect to Jones GABA, develop favorable arrangements with third party distributors of our products
and minimize or reduce issues associated with engaging new distributors and retailers, including, but
not limited to, transition costs and expenses and down time resulting from the initial deployment of our
products in each new distributor’s network;

(cid:129) Our ability to manage our operating expenses to sufficiently support general operating activities,
slotting fees, promotion and sales activities, and capital expansion, and our ability to sustain
profitability;

(cid:129) Our ability to meet the competitive response by much larger, well-funded and established companies
currently operating in the beverage industry, as we introduce new competitive products, such as cola,
diet cola, lemon lime, vitamin-enhanced water beverages, and functional tea juice blends and enter into
sponsorship agreements;

(cid:129) Our ability to develop, expand and implement our direct-to-retail sales channels and national retail

accounts, as well as our “myJones” programs;

(cid:129) Our ability to increase distribution in our four core regions consisting of the Northwest, the Southwest,
the Midwest and Canada, and our ability to expand and manage distributor growth in areas outside of
the core regions;

(cid:129) Unilateral decisions by distributors, grocery store chains, specialty chain stores, club stores, mass
merchandisers and other customers to discontinue carrying all or any of our products that they are
carrying at any time;

(cid:129) Competitive products and pricing pressures and our ability to gain or maintain share of sales in the

marketplace as a result of actions by competitors; and

(cid:129) Our ability to develop and market various products under our sports sponsorship agreements.

Due to these and other factors, our results of operations have fluctuated from period to period and may
continue to do so in the future, which could cause our operating results in a particular quarter to fail to meet
market expectations.

23

F
o
r
m
1
0
-
K

 
The global economic crisis may adversely impact our business and results of operations.

The beverage industry can be affected by macro economic factors, including changes in national, regional,

and local economic conditions, employment levels and consumer spending patterns. The recent disruptions in
the overall economy and financial markets as a result of the global economic crisis have adversely impacted
our two primary markets: the U.S. and Canada. This has reduced consumer confidence in the economy and
could negatively affect consumers’ willingness to purchase our products as they reduce their discretionary
spending. Moreover, current economic conditions may adversely affect the ability of our distributors to obtain
the credit necessary to fund their working capital needs, which could negatively impact their ability or desire
to continue to purchase products from us in the same frequencies and volumes as they have done in the past.
We also may be unable to access credit markets on favorable terms or at all. There can be no assurances that
government responses to the disruptions in the financial markets will restore consumer confidence, stabilize
the markets or increase liquidity and the availability of credit. If the current economic conditions persist or
deteriorate, sales of our products could be adversely affected, the credit status of our customers could be
impacted, collectibility of accounts receivable may be compromised and we may face obsolescence issues with
our inventory, any of which could have a material adverse impact on our operating results and financial
condition.

We could be exposed to product liability claims for personal injury or possibly death.

Although we have product liability insurance in amounts we believe are adequate, there can be no
assurance that the coverage will be sufficient to cover any or all product liability claims. To the extent our
product liability coverage is insufficient, a product liability claim would likely have a material adverse effect
upon our financial condition. In addition, any product liability claim successfully brought against us may
materially damage the reputation of our products, thus adversely affecting our ability to continue to market
and sell that or other products. Additionally, we may be required from time to time to recall products entirely
or from specific co-packers, markets or batches. Product recalls could adversely affect our profitability and our
brand image. We do not maintain recall insurance.

Our business is subject to many regulations and noncompliance is costly.

The production, marketing and sale of our beverages, including contents, labels, caps and containers, are

subject to the rules and regulations of various federal, provincial, state and local health agencies. If a
regulatory authority finds that a current or future product or production run is not in compliance with any of
these regulations, we may be fined, or production may be stopped, thus adversely affecting our financial
condition and results of operations. Similarly, any adverse publicity associated with any noncompliance may
damage our reputation and our ability to successfully market our products. Furthermore, the rules and
regulations are subject to change from time to time and while we closely monitor developments in this area,
we have no way of anticipating whether changes in these rules and regulations will impact our business
adversely. Additional or revised regulatory requirements, whether labeling, environmental, tax or otherwise,
could have a material adverse effect on our financial condition and results of operations.

K
-
0
1
m
r
o
F

Significant additional labeling or warning requirements may inhibit sales of affected products.

Various jurisdictions may seek to adopt significant additional product labeling or warning requirements
relating to the chemical content or perceived adverse health consequences of certain of our products. These
types of requirements, if they become applicable to one or more of our major products under current or future
environmental or health laws or regulations, may inhibit sales of such products. In California, a law requires
that a specific warning appear on any product that contains a component listed by the state as having been
found to cause cancer or birth defects. This law recognizes no generally applicable quantitative thresholds
below which a warning is not required. If a component found in one of our products is added to the list, or if
the increasing sensitivity of detection methodology that may become available under this law and related
regulations as they currently exist, or as they may be amended, results in the detection of an infinitesimal
quantity of a listed substance in one of our beverages produced for sale in California, the resulting warning
requirements or adverse publicity could affect our sales.

24

 
Risk Factors Related to Our Common Stock

The price of our common stock may be volatile, and a shareholder’s investment in our common stock
could suffer a decline in value.

There has been significant volatility in the volume and market price of our common stock, and this
volatility may continue in the future. In addition, factors such as quarterly variations in our operating results,
changes in financial estimates by securities analysts or our failure to meet our or their projected financial and
operating results, litigation involving us, general trends relating to the beverage industry, actions by
governmental agencies, national economic and stock market considerations as well as other events and
circumstances beyond our control could have a significant impact on the future market price of our common
stock and the relative volatility of such market price.

If we are not able to achieve our objectives for our business, the value of an investment in our company
could be negatively affected.

In order to be successful, we believe that we must, among other things:

(cid:129) increase the sales volume and gross margins for our brands and products;

(cid:129) achieve and maintain efficiencies in operations;

(cid:129) manage our operating expenses to sufficiently support operating activities;

(cid:129) maintain fixed costs at or near current levels; and

(cid:129) avoid significant increases in variable costs relating to production, marketing and distribution.

We may not be able to meet these objectives, which could have a material adverse affect on our results of
operations. We have incurred significant operating expenses in the past and may do so again in the future and,
as a result, will need to increase revenues in order to improve our results of operations. Our ability to increase
sales will depend primarily on success in expanding our current markets, improving our distribution base,
entering into “direct to retail” arrangements with national accounts, and introducing new brands, products or
product extensions to the market. Our ability to successfully enter new distribution areas and obtain national
accounts will, in turn, depend on various factors, many of which are beyond our control, including, but not
limited to, the continued demand for our brands and products in target markets, the ability to price our
products at competitive levels, the ability to establish and maintain relationships with distributors in each
geographic area of distribution and the ability in the future to create, develop and successfully introduce one
or more new brands, products, and product extensions.

We may not be able to maintain the listing of our common stock on the Nasdaq Capital Market, which
would make it more difficult for investors to sell shares of our common stock.

Our common stock is listed on the Nasdaq Capital Market. The Nasdaq Capital Market has several

quantitative and qualitative requirements companies must comply with to maintain this listing, including a
$1.00 minimum bid price per share and $35 million minimum value of listed securities. Nasdaq has suspended
the minimum bid price requirement for all listed companies through April 20, 2009. The level of trading
activity of our common stock may decline if it is no longer listed on Nasdaq Capital Market. As such, if our
common stock ceases to be listed for trading on the Nasdaq Capital Market for any reason, it may harm our
stock price, increase the volatility of our stock price, or make it more difficult to for investors to buy or sell
shares of our common stock. In addition, if we are not listed the Nasdaq Capital Market and/or if our public
float remains below $75 million, we may be limited in our ability to file new shelf registration statements on
SEC Form S-3 and/or to fully use one or more registration statements on SEC Form S-3 which could have a
material adverse effect on our ability to raise capital.

ITEM 1B. UNRESOLVED STAFF COMMENTS.

None.

25

F
o
r
m
1
0
-
K

 
ITEM 2. PROPERTIES.

We lease approximately 13,534 feet square of office space in Seattle, Washington for our principal
executive and administrative offices, and for warehouse purposes. The lease term of five years expires in
August 2011, and does not include an option to extend the lease. We believe our leased premises are suitable
and adequate for their use. We do not own real property.

ITEM 3. LEGAL PROCEEDINGS.

On September 4, 2007, a putative class action complaint was filed against us, our then serving chief
executive officer, and our then serving chief financial officer in the U.S. District Court for the Western District
of Washington, alleging claims under Section 10(b) and 20(a) of the Securities Exchange Act of 1934, as
amended, and Rule 10b-5 promulgated thereunder. The case is entitled Saltzman v. Jones Soda Company, et
al., Case No. 07-cv-1366-RSL, and purports to be brought on behalf of a class of purchasers of our common
stock during the period March 9, 2007 to August 2, 2007. Six substantially similar complaints subsequently
were filed in the same court, some of which alleged claims on behalf of a class of purchasers of our common
stock during the period November 1, 2006 to August 2, 2007. Some of the subsequently filed complaints
added as defendants certain current and former directors and another former officer of the Company. The
complaints generally alleged violations of federal securities laws based on, among other things, false and
misleading statements and omissions about our financial results and business prospects. The complaints sought
unspecified damages, interest, attorneys’ fees, costs, and expenses. On October 26, 2007, these seven lawsuits
were consolidated as a single action entitled In re Jones Soda Company Securities Litigation, Case No.
07-cv-1366-RSL. On March 5, 2008, the Court appointed Robert Burrell lead plaintiff in the consolidated
securities case. On May 5, 2008, the lead plaintiff filed a First Amended Consolidated Complaint, which
purports to allege claims on behalf of a class of purchasers of our common stock during the period of
January 10, 2007, to May 1, 2008, against the Company and Peter van Stolk, our former Chief Executive
Officer, former Chairman of the Board, and current director. The First Amended Consolidated Complaint
generally alleges violations of federal securities laws based on, among other things, false and misleading
statements and omissions about our agreements with retailers, allocation of resources, and business prospects.
Defendants filed a motion to dismiss the amended complaint on July 7, 2008. After hearing oral argument on
February 3, 2009, the Court granted the motion to dismiss in its entirety on February 9, 2009. The Court’s
dismissal order requires plaintiffs to file a motion for leave to file any amended complaint. Plaintiffs’ deadline
to file a motion to amend is March 25, 2009.

In addition, on September 5, 2007, a shareholder derivative action was filed in the Superior Court for

King County, Washington, allegedly on behalf of and for the benefit of the Company, against certain of our
current officers and current and former directors. The case is entitled Cramer v. van Stolk, et al., Case
No. 07-2-29187-3 SEA (Cramer Action). The Company also was named as a nominal defendant. Four other
shareholders filed substantially similar derivative cases. Two of these actions were filed in Superior Court for
King County, Washington. One of these two Superior Court actions has been voluntarily dismissed and the
other has been consolidated with the Cramer Action under the caption In re Jones Soda Co. Derivative
Litigation, Lead Case No. 07-2-31254-4 SEA. On April 28, 2008, plaintiffs in the consolidated action filed an
amended complaint based on the same basic allegations of fact as in the federal securities class actions and
alleging, among other things, that certain of our current and former officers and directors breached their
fiduciary duties to the Company and were unjustly enriched in connection with the public disclosures that are
the subject of the federal securities class actions. On May 2, 2008, the Court signed a stipulation and order
staying the proceedings in the consolidated Cramer Action until all motions to dismiss in the consolidated
federal securities class action have been adjudicated.

The two remaining shareholder derivative actions were filed in the U.S. District Court for the Western

District of Washington. On April 10, 2008, the Court presiding over the federal derivative cases consolidated
them under the caption Sexton v. van Stolk, et al., Case No. 07-1782RSL (Sexton Action), and appointed
Bryan P. Sexton lead plaintiff. The Court also established a case schedule, which, among other things, sets the
close of fact discovery as January 4, 2009, and sets a trial date of May 4, 2009. The actions comprising the
consolidated Sexton Action are based on the same basic allegations of fact as in the securities class actions

26

K
-
0
1
m
r
o
F

 
filed in the U.S. District Court for the Western District of Washington and the Cramer Action, filed in the
Superior Court for King County. The actions comprising the Sexton Action allege, among other things, that
certain of our current and former directors and officers breached their fiduciary duties to the Company and
were unjustly enriched in connection with the public disclosures that are the subject of the federal securities
class actions. The complaints seek unspecified damages, restitution, disgorgement of profits, equitable and
injunctive relief, attorneys’ fees, costs, and expenses. On June 3, 2008, the parties filed a joint motion to stay
the Sexton Action until all motions to dismiss in the federal securities class action have been adjudicated. On
June 5, 2008, the Court granted the motion and stayed the Sexton action.

The Cramer Action and Sexton Action are derivative in nature and do not seek monetary damages from

the Company. However, the Company may be required, throughout the pendency of the action, to advance
payment of legal fees and costs incurred by the defendants and the litigation may result in significant
obligations for payment of defense costs and indemnification.

On August 27, 2008, Advanced Business Strategies filed a Complaint for Damages against us in the
Circuit Court for the State of Oregon for breach of contract and breach of implied covenant of good faith and
fair dealing, seeking damages in excess of $1.1 million. Advanced Business Strategies has alleged that we
improperly terminated their agreement to provide us with certain sales and marketing services. On October 1,
2008, we filed a Notice of Removal from the State Court to the United States District Court, District of
Oregon. Our answer to the claims was filed on October 8, 2008; we asserted that Advanced Business
Strategies is in breach of the agreement and has failed to mitigate its alleged damages. There is no trial date
currently set and discovery is ongoing.

We are unable to predict the outcome of any of the actions described above.

In addition to the matters above, we are or may be involved from time to time in various claims and legal
actions arising in the ordinary course of business, including proceedings involving product liability claims and
other employee claims, and tort and other general liability claims, for which we carry insurance, as well as
trademark, copyright, and related claims and legal actions. In the opinion of our management, the ultimate
disposition of these matters will not have a material adverse effect on our consolidated financial position,
results of operations or liquidity.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

No matters were submitted to a vote of security holders during the fourth quarter of fiscal 2008.

F
o
r
m
1
0
-
K

27

 
PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS

AND ISSUER PURCHASES OF EQUITY SECURITIES.

Market Information

Our common stock is currently traded on the NASDAQ Capital Market under the symbol “JSDA”.

Effective February 20, 2009, we delisted from the TSX Venture Exchange in Canada (symbol “JSD”).

On November 28, 2005, we qualified for trading on the NASDAQ Capital Market. Prior to that time, our
common stock had been traded on the OTC Bulletin Board since June 23, 2000. The following table shows, for each
quarter of fiscal 2008 and 2007, the high and low closing sales prices as reported by the NASDAQ Capital Market.

Nasdaq Capital
Market

High

Low

2008:
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.55
3.17
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.82
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7.41
2007:
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12.32
17.93
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
31.54
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
22.20
First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 0.31
1.28
2.72
2.38

$ 5.94
8.80
13.83
11.67

As of March 6, 2009, there were 26,454,391 shares of common stock issued and outstanding, held by
approximately 317 holders of record, although there are a much larger number of beneficial owners. The last
reported sale price per share on March 6, 2009 was $0.78.

Dividends

We have never declared or paid any cash dividends with respect to our common stock. We do not
anticipate paying cash dividends on our common stock in the foreseeable future. Any future determination
with regard to the payment of dividends will be at the discretion of the Board of Directors and will be
dependent upon our future earnings, financial condition, applicable dividend restrictions and capital require-
ments and other factors deemed relevant by the Board of Directors.

Stock Repurchases

The following table contains information for shares repurchased during the fourth quarter of 2008:

Fiscal Period

Total Number of
Shares Purchased(1)

Average Price
Paid per Share(1)

Total Number of
Shares Purchased
as Part of Publicly
Announced Plans or
Programs

Approximate Dollar
Value of Shares That
May Yet Be Purchased
Under the Plans or
Programs
(in $ ‘000)

October 1 to October 31,

2008 . . . . . . . . . . . . . . . .

November 1 to

November 30, 2008 . . . . .
December 1 to December 31,
2008 . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . .

—

—

400
400

—

—

$.36
$.36

—

—

—
—

—

—

—
—

K
-
0
1
m
r
o
F

(1) The number of shares reported above as purchased are attributable to shares withheld by the Company as pay-
ment for withholding taxes due in connection with the vesting of restricted stock awards issued under the
Jones Soda Co. 2002 Stock Option and Restricted Stock Plan. The average price paid per share reflects the
average market value per share of the shares withheld for tax purposes. No shares were repurchased in 2007.

28

 
Performance Graph

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Jones Soda Co., The S&P 500 Index
And A Peer Group

$700

$600

$500

$400

$300

$200

$100

$0
12/03 

12/04 

12/05

12/06

12/07

12/08

Jones Soda Co.

S&P 500

Peer Group

* $100 invested on 12/31/03 in stock or index, including reinvestment of dividends.

Fiscal year ending December 31.
Copyright· 2009 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.

Jones Soda Co.

S&P 500

Peer Group

12/03

12/04

12/05

12/06

12/07

12/08

100.00

165.07

258.37

588.52

355.98

100.00

110.88

116.33

134.70

142.10

15.31

89.53

100.00

114.15

179.39

279.74

312.61

235.24

The graph above compares the cumulative 5-year total return of holders of Jones Soda Co.’s common
stock with the cumulative total returns of the S&P 500 Index and the following group of peer companies from
the beverage industry selected by us: Clearly Canadian Beverage Corp., Cott Corp., Hansen Natural Corp.,
Leading Brands Inc. and National Beverage Corp. The graph assumes that the value of a $100 investment in
our common stock, in the peer group and on the S&P 500 on December 31, 2003 would provide a cumulative
total return (including stock appreciation plus reinvestment of dividends) as indicated through December 31,
2008. The stock prices included in this graph are not necessarily indicative of future stock price performance.

Sales of Unregistered Securities

None.

F
o
r
m
1
0
-
K

29

 
ITEM 6. SELECTED FINANCIAL DATA

The following selected financial and operating data are derived from our consolidated financial statements

and should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” and our consolidated financial statements.

Consolidated statements of operation data:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Licensing revenue . . . . . . . . . . . . . . . . . . . . . . . .
Promotion and selling expenses . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . .

Operating (loss) income . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income before income taxes . . . . . . . . . . .
Income tax (expense) benefit . . . . . . . . . . . . . . . .

2008

Year Ended December 31,
2006
(Dollars in thousands, except per share data)

2007

2005

2004

$ 35,918
(28,551)

$ 39,831
(30,387)

$ 39,035
(23,730)

$ 33,511
(21,916)

$ 27,450
(17,886)

7,367
170
(12,292)
(10,661)

(15,416)
384

(15,032)
(203)

9,444
334
(11,857)
(8,893)

(10,972)
1,498

(9,474)
(2,155)

15,305
684
(8,480)
(4,750)

2,759
913

3,672
902

4,574
0.19

11,595
724
(7,667)
(3,347)

1,305
29

1,334
(51)

1,283
0.06

$

9,564
109
(5,956)
(2,426)

1,291
53

1,344
(14)

1,330
0.06

$

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . .
Basic and diluted net (loss) income per share . . . .

(15,235)
$ (0.58)

(11,629)
(0.45)

$

$

2008

2007

As of December 31,
2006
(Dollars in thousands)

2005

2004

Balance sheet data:
Cash and cash equivalents, short term investments and

accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Working capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,054
2,099
24,315
396
17,674

$32,268
2,498
41,625
474
31,482

$37,139
2,171
47,952
15
39,474

$ 4,876
663
10,453
88
5,699

2008

Year Ended December 31,
2006

2005

2007

$3,168
682
7,851
114
3,780

2004

288-ounce equivalent case sales:
Finished products case sales . . . . . . . . . . . . . 2,886,000
Concentrate case sales . . . . . . . . . . . . . . . . . 1,501,000

3,126,000
2,670,000

2,592,000
2,167,000

2,569,000
—

2,258,000
—

Total case sales . . . . . . . . . . . . . . . . . . . . . . 4,387,000

5,796,000

4,759,000

2,569,000

2,258,000

K
-
0
1
m
r
o
F

30

 
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS.

The following discussion of our financial condition and results of operations contains forward-looking
statements that involve risks and uncertainties, such as statements of our plans, objectives, expectations and
intentions. As described at the beginning of this Annual Report, our actual results could differ materially from
those anticipated in these forward-looking statements. Factors that could contribute to such differences include
those discussed below and in the section above entitled “Risk Factors.” You should not place undue reliance
on these forward-looking statements, which apply only as of the date of this Annual Report on Form 10-K.
Except as required by law, we undertake no obligation to update publicly any forward-looking statements to
reflect new information, events or circumstances after the date of this Report, or to reflect the occurrence of
unanticipated events You should read the following discussion and analysis in conjunction with our
consolidated financial statements and the accompanying notes thereto included elsewhere in this Report.

Overview

We develop, produce, market and distribute a range of premium beverages. With the addition of Jones

GABATM in the first quarter of 2009, our premium beverages include the following six brands:

(cid:129) Jones Pure Cane SodaTM, a premium carbonated soft drink;

(cid:129) Jones 24CTM, an enhanced water beverage;

(cid:129) Jones GABATM, a functional tea juice blend;

(cid:129) Jones OrganicsTM, a ready-to-drink organic tea;

(cid:129) Jones Naturals», a non-carbonated juice & tea; and

(cid:129) WhoopAss», a citrus energy drink.

We sell and distribute our products primarily throughout the United States (U.S.) and Canada through our

network of independent distributors, which we refer to as our direct store delivery (DSD) channel, national
retail accounts, which we refer to as our direct to retail (DTR) channel, as well as through licensing and
distribution arrangements. We do not directly manufacture our products but instead outsource the manufactur-
ing process to third party bottlers and contract packers.

In September 2006, we entered into an exclusive manufacturing and distribution agreement with National

Beverage Corp. (National Beverage) to manufacture and distribute Jones Soda 12-ounce cans to the more
mainstream channels and in-store locations in an effort to expand our points of availability within all stores
including the shelves that are normally restricted to national mainstream brands manufactured by companies
such as The Coca-Cola Company and PepsiCo. Beginning in January 2007, National Beverage Corp. started
selling Jones Pure Cane Soda to retailers in the grocery and mass merchant channels in the U.S. Through this
arrangement, we identify and secure retailers across the U.S. for Jones Soda 12-ounce cans, and we are solely
responsible for all sales efforts, marketing, advertising and promotion. Using concentrate supplied by Jones,
National Beverage both manufactures and sells on an exclusive basis the products directly to retailers. Finally,
we also sell various products on-line which we refer to as our interactive channel and sell customized soda,
wearables, candy and other items.

Our products are sold in 50 states in the U.S. and 9 provinces in Canada, primarily in convenience stores,
delicatessens, sandwich shops and selected supermarkets, as well as through our national accounts with several
large retailers. We have focused our sales and marketing resources on the expansion and penetration of our
products through our independent distributor network and national retail accounts in our core markets
consisting of the Northwest, Southwest and Midwest U.S. and Canada, as well as targeted expansion into our
less penetrated markets consisting of the Northeast and Southeast U.S. In addition we are expanding our
international business outside of North America and have entered the markets of Ireland, the United Kingdom
(UK) and Australia through independent distributors.

31

F
o
r
m
1
0
-
K

 
Beginning in 2004, we launched our licensing business strategy as a method to extend our brand into
non-alternative beverage products and non-beverage products. We currently have licensing arrangements with
three companies. With these licensing agreements, we believe that we are able to partner with companies that
will manufacture Jones related products and extend our Jones brand into select products that we feel enhance
our brand image. We do not expect this business to be a material part of our operations in 2009.

Our business strategy is to increase sales by expanding distribution of our brands in new and existing

markets (primarily within North America), stimulating consumer awareness and trial of our products leading
to increased relevance and purchase intent of our brands. Our business strategy focuses on:

(cid:129) expanding points of distribution for our products;

(cid:129) creating strong alignment with our key distributors;

(cid:129) developing innovative beverage brands and products;

(cid:129) stimulating strong consumer demand for our existing brands and products, with primary emphasis in

the U.S. and Canada;

(cid:129) inviting consumers to participate in our brand through submission of photographs to be placed on labels

through our interactive application of my Jones.com;

(cid:129) licensing our brand equity for the creation of other beverage or non-beverage products; and

(cid:129) licensing our patented custom-label process to non-competitive products.

In order to compete effectively in the beverage industry, we believe that we must convince independent

distributors that Jones Pure Cane SodaTM is a leading brand in the premium soda segment of the alternative or
New Age beverage industry. Additionally, as a means of maintaining and expanding our distribution network,
we introduce new products and product extensions, and when warranted, new brands. In February 2009, we
launched Jones GABA, our first line of beverage products containing Pharma GABA, offered in a 12-ounce
can. We will market this tea and juice blended beverage by focusing on the benefits of enhanced focus and
clarity that studies have shown GABA provides.

We have allocated significant resources in our efforts to launch Jones GABA in the first quarter of 2009.
Our results with respect to Jones GABA depend in part on our ability to successfully launch Jones GABA and
market the product’s ability to enhance levels of mental clarity and focus, as studies have shown. Jones GABA
is our first entry into beverage products containing GABA and much of our success will depend on our ability
to gain new points of distribution through our DSD channel. We must also be successful in developing DTR
distribution for Jones GABA through existing DTR customers and obtain new listings with customers that
currently do not have points of distribution. Jones GABA will be launched as a premium priced item and part
of a new emerging category of functional beverages. The current economic environment may not support a
premium priced beverage entry at the level of our expectations for the product line.

The beverage industry can be affected by macro economic factors, including changes in national, regional,

and local economic conditions, employment levels and consumer spending patterns. The recent disruptions in
the overall economy and financial markets as a result of the global economic crisis have adversely impacted
our two primary markets: the U.S. and Canada. This has reduced consumer confidence in the economy and
could negatively affect consumers’ willingness to purchase our products as they reduce their discretionary
spending. Moreover, current economic conditions may adversely affect the ability of our distributors to obtain
the credit necessary to fund their working capital needs, which could negatively impact their ability or desire
to continue to purchase products from us in the same frequencies and volumes as they have done in the past.
There can be no assurances that government responses to the disruptions in the financial markets will restore
consumer confidence, stabilize the markets or increase liquidity and the availability of credit. If the current
economic conditions persist or deteriorate, sales of our products could be adversely affected, collectability of
accounts receivable may be compromised and we may face obsolescence issues with our inventory, any of
which could have a material adverse impact on our operating results and financial condition.

32

K
-
0
1
m
r
o
F

 
Based on our current plans and amounts expected to be generated from future operations, we believe that

our cash and cash equivalents, and net cash provided by operations will be sufficient to meet our anticipated
cash needs for working capital and capital expenditures through the end of fiscal 2009 and beyond. This will
depend, however, on our ability to execute on our 2009 operating plan and to manage our costs in light of
developing economic conditions and the performance of our business. We arrived at our revenue projections
for our 2009 operating plan after careful consideration of the macroeconomic factors stemming from the
global economic crisis, with an emphasis on our higher-margin, core products, including our Jones Pure Cane
Soda glass bottle business. Further, we implemented cost containment measures in the fourth quarter of 2008
and early 2009, including reductions in workforce, to further align our cost structure with our revenue
projections. Although we do not believe we are dependent on new product launches to generate sufficient cash
flow from operations in 2009, we believe our new higher-margin product introductions in 2009, including the
launch of Jones GABA during the first quarter, will help to enhance our sales growth into new markets and
consumer groups. We intend to continually monitor and adjust our business plan as necessary to respond to
developments in our business, our markets and the broader economy. Even with these measures, we do not
anticipate reaching profitability in 2009. Refer to “Liquidity and Capital Resources” included in Item 7 of this
Annual Report on Form 10-K.

Results of Operations

Years Ended December 31, 2008 and 2007

Revenue

For the year ended December 31, 2008, revenue was approximately $35.9 million, a decrease of

$3.9 million, or 9.8% from $39.8 million in revenue for the year ended December 31, 2007. The decrease in
revenue was primarily attributable to a 7.7% decrease in case sales through our DTR and DSD channels to
2.9 million cases as well as a 43.8% decrease in case sales of concentrate to National Beverage to 1.5 million
cases due to the nationwide launch of cans in 2007 which resulted in sufficient inventory levels through the
initial launch and reduced the demand for new orders in 2008. These decreases were offset by a reduction of
11.3%, or $580,000, in promotion allowances and slotting fees, which are a reduction to revenue, to
$4.5 million from $5.1 million. This resulted from fewer promotion allowance programs in the latter part of
2008 due to lower sales volumes and our cost containment measures which are anticipated to contribute to a
continued decline in promotion allowance programs in 2009. Revenues in our DSD channel decreased in 2008
compared to the prior year as a result of lower shipments of Jones Soda glass bottles, our core product, due to
a discontinuation of distribution points at some key retailers but this decrease was partially offset by the
benefit of a full year of sales of 24C which was launched in September 2007. DTR channel revenue was
negatively impacted in 2008 compared to 2007 due to a reduction in the number of retail stores carrying Jones
Soda as well as the discontinuance of the Jones Soda 12-ounce bottles at a major retailer.

Gross Profit

Year Ended December 31,

2008

2007

% Change

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Dollars in thousands)
$9,444

$7,367

(22.0)%

20.5%

23.7%

For the year ended December 31, 2008, gross profit decreased by approximately $2.1 million or 22.0% as
compared to $9.4 million in gross profit for the year ended December 31, 2007. This was primarily a result of
lower sales volumes in our DTR channel due to a reduction in the number of retail stores carrying Jones Soda
as well as the discontinuance of the Jones Soda 12-ounce bottles at a major retailer. Also contributing to the
decrease in gross profit was an increase in freight costs and the shutdown of our St. Louis co-packer which
resulted in longer shipping distances to customers in our Midwest and Southeast markets. In 2008, gross profit
as a percentage of revenue decreased to 20.5% from 23.7% in 2007.

33

F
o
r
m
1
0
-
K

 
Licensing Revenue

Licensing revenue decreased 49%, or $164,000 to $170,000 for the year ended December 31, 2008, from

$334,000 for the year ended December 31, 2007, and consisted primarily of our exclusive licensing
arrangements with Big Sky Brands for Jones Soda Flavor Booster Hard Candy. We believe licensing revenue
was down due to the negative impact on sales resulting from the economic downturn. We do not expect
licensing revenue to represent a material portion of our overall revenues in 2009.

Promotion and Selling Expenses

Promotion and selling expenses for the year ended December 31, 2008 were $12.3 million, an increase of
$435,000, or 3.7%, over $11.9 million for the year ended December 31, 2007. Promotion and selling expenses
as a percentage of revenue increased to 34.2% for the year ended December 31, 2008, from 29.8% in 2007.
The increase in promotion and selling expenses was primarily due to an increase in selling expenses year over
year of $539,000, to $7.2 million, or 20.0% of revenue. This increase was primarily due to increases in sales
personnel in conjunction with the emphasis on the CSD channel until the strategic refocus in the fourth quarter
of 2008 resulting in a reduction in force. The effect of the workforce reduction is expected to reduce ongoing
promotion and selling expenses in 2009. Also contributing to the increase in promotion and selling expenses
was an increase in marketing expenses of $99,000 to $4.8 million, or 13.2% of revenue, for 2008 from
$4.7 million in 2007. This was primarily due to increases in brand building efforts including promotional
events and sponsorships which were offset by a decrease in marketing expense.

General and Administrative Expenses

General and administrative expenses for the year ended December 31, 2008 were $10.7 million, an
increase of $1.8 million or 19.9%, compared to $8.9 million for the year ended December 31, 2007. General
and administrative expenses as a percentage of revenue increased to 29.7% for the year ended December 31,
2008 from 22.4% in 2007. The increase in general and administrative expenses was primarily due to an
increase in professional fees, including legal fees relating to our securities litigation matter and accounting
fees, as well as executive transition expenses of approximately $423,000.

Other Income, Net

Other income, net decreased to $384,000 for the year ended December 31, 2008, from $1.5 million in
2007, primarily due to a decrease in interest income due to lower levels of cash and short-term investments
and lower levels of effective interest rates compared to 2007.

Income Tax (Expense) Benefit

Provision for income taxes for the years ended December 31, 2008 and 2007 was $203,000 and

$2.2 million, respectively. The tax provision for the year ended December 31, 2008 relates primarily to the tax
provision on income from our Canadian operations. No tax benefit is recorded for the loss in our U.S. opera-
tions as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue
to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of
taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors,
including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences
and the recording of a full valuation allowance on our U.S. net deferred tax assets.

Net Loss

Net loss for the year ended December 31, 2008 increased to $15.2 million from a net loss of $11.6 million

for the year ended December 31, 2007. This was primarily due to lower sales in our DTR and DSD channels
combined with increased promotion and selling expenses in conjunction with the emphasis on the CSD
channel as well as an increase in general and administrative expense primarily resulting from our securities
litigation matter and executive transition expenses.

34

K
-
0
1
m
r
o
F

 
Results of Operations

Years Ended December 31, 2007 and 2006

Revenue

For the year ended December 31, 2007, revenue was approximately $39.8 million, an increase of
$796,000, or 2.0% from $39.0 million in revenues for the year ended December 31, 2006. The increase in
revenues was primarily attributable to a 21.8% increase in case sales through our DTR, DSD and CSD
channels to 5.8 million cases. The increase in case sales was primarily due to an increase in case sales of
Jones Soda 12-ounce bottles and 24C, our enhanced water beverage launched in the first quarter 2007, through
our DTR and DSD network, as well as a higher overall price per case in 2007. Concentrate case sales to
National Beverage for the year ended December 31, 2007 were higher than in 2006, as sales in 2007 include
sales of concentrate of Jones Pure Cane Soda and Jones Energy, while concentrate case sales in fiscal 2006
consisted solely of Jones Energy concentrate sales during the second quarter of 2006 and Jones Soda
concentrate sales in the fourth quarter of 2006. The increase in concentrate sales of Jones Pure Cane Soda to
National Beverage in 2007 was primarily in preparation of the launch of our 12-ounce cans in 2007. The
increases in revenue were offset by an increase in promotion allowances and slotting fees, which are a
reduction to revenue, to $5.1 million from $480,000 in 2006, primarily resulting from the slotting fees incurred
to gain entry into the CSD channel for our 12-ounce cans.

Gross Profit

Year Ended December 31,

2007

2006

% Change

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,444
% of Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23.7%

39.2%

(Dollars in thousands)
$15,305

(38.3)%

For the year ended December 31, 2007, gross profit decreased by approximately $5.9 million or 38.3% as
compared to $15.3 million in gross profit for the year ended December 31, 2006. This decrease was primarily
as a result of increased promotion allowances and slotting fees to $5.1 million in 2007 from $480,000 in 2006
due to the nationwide launch of cans in 2007 through our CSD channel. The decrease was also due to
inventory provisions and write-downs of approximately $1.7 million related to, among other items, the
transition from high fructose corn syrup to pure cane sugar production during the first three quarters, the
discontinuance of our 16-ounce Jones Soda cans and certain special packs and flavors in the fourth quarter.
Changes in product mix and sales mix in the DSD and DTR channels also contributed to the lower gross
profit as we shipped more product to our DTR customers, where we receive lower gross profit than shipments
to our distributors. Additionally, in 2007 we continued to experience higher co-packing costs for some of our
products due to increases in energy costs, co-packing fees and freight costs. In response, we continued to shift
a portion of our bottling requirements to our U.S co-packers in an effort to reduce freight and co-packing
costs. In 2007, gross profit as a percentage of revenue decreased to 23.7% from 39.2% in 2006.

Licensing Revenue

Licensing revenue decreased 51.2%, or $350,000, to $334,000 for the year ended December 31, 2007

from $684,000 for the year ended December 31, 2006 and consisted primarily of our exclusive arrangements
with Big Sky Brands for Jones Soda Flavor Booster Hard Candy and remaining royalties on the sale of
remaining high fructose corn syrup inventory through Target Corporation. In contrast, for the year ended
December 31, 2006, licensing revenue consisted primarily of royalty payments on the sale of 12-ounce cans
pursuant to our exclusive licensing arrangement with Target Corporation that expired on December 31, 2006,
and to a lesser extent our licensing arrangement with Big Sky Brands.

F
o
r
m
1
0
-
K

Promotion and Selling Expenses

Promotion and selling expenses for the year ended December 31, 2007 were $11.9 million, an increase of

$3.4 million, or 39.8%, over $8.5 million for the year ended December 31, 2006. Promotion and selling

35

 
expenses as a percentage of revenue increased to 29.8% for the year ended December 31, 2007, from 21.7% in
2006. The increase in promotion and selling expenses was primarily due to increased promotion expenses
resulting from our entry into the CSD channel and our introduction of 24C in various markets in our DSD
channel and increased headcount in senior sales and marketing positions in 2007. The increase in promotion
and selling expenses in 2007 was also due to hiring a national advertising agency to develop an advertising
campaign for our Jones Soda products. Further, 2007 was the first year we incurred expenses related to our
Sponsorship Agreement with the Seahawks and New Jersey Nets which included amounts amortized relating
to the sponsorship fees, product development costs and marketing costs.

General and Administrative Expenses

General and administrative expenses for the year ended December 31, 2007 were $8.9 million, an
increase of $4.1 million or 87.2%, compared to $4.8 million for the year ended December 31, 2006. General
and administrative expenses as a percentage of revenue increased to 22.4% for 2007 from 12.2% in 2006. The
increase in general and administrative expenses was primarily due to the executive transition expenses of
approximately $1.1 million, a significant increase in legal fees relating to our securities litigation matter,
increased negotiation costs of various customer and supplier agreements, audit and consulting fees related to
Sarbanes-Oxley Section 404 compliance, depreciation and amortization and stock-based compensation.

Other Income, Net

For the year ended December 31, 2007, other income, net was approximately $1.5 million compared to
approximately $913,000 in 2006 primarily due to interest income from the funds we received from our June
2006 equity offering that were available for the entire year and foreign currency translation gains. Interest
income consists of interest income earned on cash on-hand and short-term investments which were invested in
money market and short-term fixed-income instruments.

Income Taxes (Expense) Benefit

For the year ended December 31, 2007, we recorded a valuation allowance on our deferred taxes in the

fourth quarter and, thus, recorded a net income tax expense of $2.2 million compared to an income tax benefit
of $903,000 in 2006. The tax provision for the year ended December 31, 2007, is based on an expected annual
effective tax rate of (22.35)%, compared to a U.S. statutory rate of 34%. The actual effective tax rate for the
year ended December 31, 2007 differs from 2006 due primarily to the recording of the valuation allowance on
the U.S. deferred tax assets. The tax provision for the year ended December 31, 2006 is based on an effective
tax rate of (25.6)% compared to a U.S. statutory rate of 34%. Our effective tax rate is based on recurring
factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent
differences and the related effective tax rates in those jurisdictions.

Net (Loss) Income

K
-
0
1
m
r
o
F

Net loss for the year ended December 31, 2007 was approximately $11.6 million compared to net income

of $4.6 million in 2006. The decrease in net income was due to an increase in slotting fees costs, promotion
allowances and operating expenses. Operating expenses increased due to increased trade promotion spending
for CSD and DSD channels, increased expenses related to increased hiring in sales, marketing and operations
departments, depreciation and amortization and legal and compliance costs.

Liquidity and Capital Resources

As of December 31, 2008 and 2007, we had cash, cash-equivalents and short-term investment of
approximately $12.6 million and $27.8 million, respectively and working capital of $17.7 million and
$31.5 million, respectively. Accumulated deficit increased to $29.4 million as of December 31, 2008 over the
prior year’s deficit of $14.2 million. This increase in our accumulated deficit is due to net losses from
operations that we have incurred in each of the last six fiscal quarters. During these periods, we have used a
significant amount of our cash resources to fund our net losses and working capital requirements.

36

 
Net cash used in operating activities in 2008 increased to $14.5 million compared to $3.3 million in 2007,

for a year-over-year increase of $11.2 million. This increase in net cash used in operating activities was primarily
due to the increase in our net loss, excluding the one-time non-cash deferred income tax expense in the prior year,
driven by lower sales in our DTR and DSD channels combined with increased promotion and selling expenses in
connection with the emphasis on the CSD channel in the first three quarters of 2008. Also contributing to net cash
used in operating activities was an increase in general and administrative expense primarily resulting from our
securities litigation matter and executive transition. Additionally, significant decreases from December 31, 2007 to
December 31, 2008 in accounts payable (due in part to the decrease in trade spend expenses as a result of cost
containment measures in late 2008) were partially offset by decreases in accounts receivable (due primarily to the
decline in DTR and DSD channel revenue) contributed to the increase in cash used by operations.

Net cash provided by investing activities totaled approximately $8.5 million and $5.8 million for the years

ended December 31, 2008 and 2007, respectively, primarily due to sale of short-term investments offset to a
lesser extent, by purchases of fixed assets.

Net cash used in financing activities was approximately $88,000 for the year ended December 31, 2008,

and consisted primarily of payments on our capital lease obligations compared to net cash provided by
financing activities for the year ended December 31, 2007 of $1.5 million comprised primarily of proceeds
from exercises of stock options.

In early October 2008, we implemented a reduction in workforce that reduced our staff by approximately

30% whose annualized salaries and benefits were approximately $2.6 million. The workforce reduction was
implemented in an effort to reduce ongoing operating expenses and improve our overall efficiency. Severance
and termination benefits to the affected employees were not material to our financial results for the fourth
quarter of 2008.

In November 2008, our $15 million line of credit with Key Bank National Association was terminated

after discussions that were initiated by Key Bank given the current economic climate and our financial
condition and operating results. We considered different borrowing alternatives with Key Bank but these
alternatives would have required us to maintain a fully secured position at all times on the loan, which we did
not consider to be an effective lending position. As a result, we elected not to pursue such alternatives. We
remained in compliance with all covenants through the termination date.

Based on our current plans and amounts expected to be generated from future operations, we believe that

our cash and cash equivalents and net cash provided by operations will be sufficient to meet our anticipated
cash needs for working capital and capital expenditures through the end of fiscal 2009 and beyond. This will
depend, however, on our ability to execute on our 2009 operating plan and to manage our costs in light of
developing economic conditions and the performance of our business. We arrived at our revenue projections
for our 2009 operating plan after careful consideration of the macroeconomic factors stemming from the
global economic crisis, with an emphasis on our higher-margin core products, including our Jones Pure Cane
Soda glass bottle business. Further, we implemented cost containment measures in the fourth quarter of 2008
and early 2009, including reductions in workforce, to further align our cost structure with our revenue
projections. Although we do not believe we are dependent on new product launches to generate sufficient cash
flow from operations in 2009, we believe the launch of Jones GABA during the first quarter, plus
corresponding the extensions of this product, will help to enhance our sales growth into new markets and
consumer groups. We intend to continually monitor and adjust our business plan as necessary to respond to
developments in our business, our markets and the broader economy and are prepared, if necessary, to take
further action to conserve cash, including further cost reductions in sales, marketing and general and
administrative areas. Even with these measures, we do not anticipate reaching profitability in 2009.

Our current operating plan for 2009 does not depend on obtaining financing; however, if we are unable to
generate sufficient cash flow from operations to cover our working capital and capital expenditure requirements,
we may need to obtain funds through additional financing or securing a replacement credit facility, which may
not be available to us on acceptable terms, if at all. In addition, we may have to explore various strategies to
secure any necessary additional financing, which may include, without limitation, public or private offerings of

37

F
o
r
m
1
0
-
K

 
debt or equity securities, joint ventures with one or more strategic partners and other strategic alternatives. There
can be no assurance that our efforts in this regard will result in any agreements or transactions.

Contractual Obligations

Our commitments as of December 31, 2008 with respect to known contractual obligations were as follows

(in thousands):

Contractual Obligations

Payments Due by Period

Total

Less Than 1
Year

2-3 Years

4-5 Years

More Than
5 Years

539
Capital lease obligations . . . . . . . . . . . . $
494
Operating lease obligations . . . . . . . . . .
10,562
Sponsorships . . . . . . . . . . . . . . . . . . . . .
8,684
Purchase obligations . . . . . . . . . . . . . . .
TOTAL. . . . . . . . . . . . . . . . . . . . . . . . . $20,279

$ 186
200
1,224
7,217
$8,827

$ 285
294
5,633
1,467
$7,679

$

68
—
3,330
—
$3,398

$ —
—
375
—
$375

Our sponsorship obligations include commitments under our Sponsorship Agreements with the Seattle
Seahawks, the New Jersey Nets and the Portland Trail Blazers. These obligations vary in terms and commit us
to payments from 2008 to 2016. We describe these arrangements in Part I, Item 1 (Business) of this report.

Purchase obligations reflected in the table above include approximately $5 million in sugar under our
supply agreements with our three pure cane sugar suppliers and approximately $1.8 million in glass under our
supply agreement with our glass supplier. They are include commitments under our Pharma GABA supply
agreement to order approximately $1.8 million of Pharma GABA by December 31, 2008 and, on or before
January 31, 2009, to pay 50% of that amount, with the remaining portion to be paid in six equal monthly
installments commencing on February 24, 2009 and ending July 26, 2009.

In addition, we are required to use our commercially reasonable best efforts to purchase an additional
$8.4 million of Pharma GABA through the end of the term of the agreement in July 2010 according to the
following schedule: (1) approximately $3.4 million of Pharma GABA by July 31, 2009 and (2) an additional
approximately $5.1 million of Pharma GABA by July 31, 2010. The $8.4 million is not included in the table
above because it does not represent a firm commitment.

We have no off-balance sheet arrangements.

Contingencies

We are subject to the possibility of losses from various contingencies. See Item 3 — Legal Proceedings

for disclosure of the Federal Securities Class Action and Shareholder Derivative Litigation as well as other
matters. We are unable to predict the outcome of these actions. These actions could result in significant
liability and could have a material adverse effect on our business, results of operations, or financial condition.

Critical Accounting Policies

K
-
0
1
m
r
o
F

The discussion and analysis of our financial condition and results of operations is based upon our consolidated

financial statements, which have been prepared in accordance with accounting principles generally accepted in the
United States. The preparation of these financial statements requires us to make estimates and judgments that affect
the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and
liabilities. On an on-going basis, we evaluate our estimates based on historical experience and on various other
assumptions that we believe to be reasonable under the circumstances, the results of which form our basis for
making judgments about the carrying values of assets and liabilities that are not readily apparent from other
sources. Actual results may differ from these estimates under different assumptions or conditions, or if management
made different judgments or utilized different estimates. Many of our estimates or judgments are based on
anticipated future events or performance, and as such are forward-looking in nature, and are subject to many risks
and uncertainties, including those discussed below and elsewhere in this Report. We do not undertake any
obligation to update or revise this discussion to reflect any future events or circumstances.

38

 
There are certain critical accounting estimates that we believe require significant judgment in the
preparation of our consolidated financial statements. We have identified below our accounting policies and
estimates that we consider critical to our business operations and the understanding of our results of
operations. This is not a complete list of all of our accounting policies, and there may be other accounting
policies that are significant to us. For a detailed discussion on the application of these and our other
accounting policies, see Note 1 to the Consolidated Financial Statements included in this Report.

Revenue Recognition

We recognize revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales

price is fixed or determinable and collectibility is reasonably assured. Revenue is recorded net of provisions
for discounts, slotting fees and allowances in accordance with Emerging Issues Task Force (EITF) No. 01-9,
Accounting for Consideration Given by a Vendor to a Customer (Including a Reseller of the Vendor’s
Products). Such incentives are recognized as a reduction in revenue at the later of the date on which the
related revenue is recognized or a commitment is made, except in the case of slotting which is recognized
when the commitment is made.

With respect to our DSD and DTR channels, our products are sold on various terms for cash or credit.

Our credit terms, which are established in accordance with local and industry practices, typically require
payment within 30 days of delivery. We recognize revenue upon receipt of our products by our distributors
and retail customers in accordance with written sales terms, net of provisions for discounts and allowances.
All sales to distributors and customers are final sales; however, in limited instances, due to product quality
issues or distributor terminations, we may accept returned product.

With respect to our CSD channel, we recognize revenue from the sale of concentrate to National Beverage
Corp. on a gross basis upon receipt of concentrate by National Beverage. The selling price and terms of sale of
concentrate to National Beverage are determined in accordance with our manufacturing and distribution
agreement with them. Our credit terms from the sale of concentrate typically require payment within 30 days of
delivery. Generally we do not accept returns on sales of concentrate to National Beverage; however, in limited
instances, due to product quality or other custom package commitments, we may accept returned product.

Licensing revenue is recorded when we receive a sale confirmation from the third party.

Inventory

We hold raw materials and finished goods inventories, which are manufactured and procured based on our
sales forecasts. We value inventory at the lower of cost or market, which is based on estimated net realizable value,
and include adjustments for estimated obsolescence, on a first in-first out basis. These valuations are subject to
customer acceptance, planned and actual product changes, demand for the particular products, and our estimates of
future realizable values based on these forecasted demands. We regularly review inventory detail to determine
whether a write-down is necessary. We consider various factors in making this determination, including recent sales
history and predicted trends, industry market conditions and general economic conditions. The amount and timing
of write-downs for any period could change if we make different judgments or use different estimates. We also
determine whether an allowance for obsolescence is required on products that are over 12 months from production
date or any changes related to market conditions, slow-moving inventory or obsolete products.

Deferred Income Taxes

The determination of our provision of income taxes requires significant judgment, the use of estimates,

and the interpretation and application of complex tax laws. To the extent management believes it is more
likely than not that we will not be able to utilize some or all of our deferred tax assets prior to their expiration,
we are required to establish valuation allowances against that portion of deferred tax assets. The determination
of required valuation allowances involves significant management judgment and is based upon our best
estimate of anticipated taxable profits in various jurisdictions with which the deferred tax assets are associated.
Changes in expectations could result in significant adjustments to the valuation allowance and material
changes to our provision for income taxes.

F
o
r
m
1
0
-
K

39

 
During the fourth quarter of fiscal 2007, we concluded that it was appropriate to record a charge of
approximately $5.5 million to establish a full valuation allowance against the tax benefits arising from losses
in our U.S. operations. As of December 31, 2007, we had incurred cumulative losses in recent years with
respect to our U.S. operations, and we increased our cumulative losses in our U.S. operations by $15.1 million
in 2008. In accordance with the relevant accounting guidance, we considered future projections of U.S. pretax
income as a material factor in our analysis of the realizability of our net U.S. deferred tax assets. Nonetheless,
it was difficult to overcome the cumulative losses and thus, we continue to establish a full valuation allowance
against our U.S. deferred tax assets. This is due to the fact that the relevant accounting guidance puts more
weight on the negative objective evidence of cumulative losses in recent years than the positive subjective
evidence of future projections of pretax income. We analyze the realizability of our deferred tax assets on a
quarterly basis, but reasonably expect to continue to record a full valuation allowance on future U.S. tax
benefits until we sustain an appropriate level of taxable income through improved U.S. operations and tax
planning strategies. No valuation allowance was recorded for deferred tax assets recorded in the Canadian
subsidiary, as this subsidiary remains profitable.

We adopted the provisions of Financial Accounting Standards Board Interpretation No. 48 (FIN 48) on

January 1, 2007. The adoption of FIN 48 did not impact the consolidated financial condition, results of
operations or cash flows. We believe that we have appropriate support for the income tax positions taken and
to be taken on our tax returns and that our accruals for tax liabilities are adequate for all open years based on
an assessment of many factors including past experience and interpretations of tax law applied to the facts of
each matter. No accruals exist under FIN 48 as of December 31, 2008.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

In the normal course of our business, our financial position is routinely subject to a variety of risks. The
principal market risks (i.e., the risk of loss arising from adverse changes in market rates and prices) to which
we are exposed are fluctuations in energy and commodity prices affecting the cost of raw materials (including,
but not limited to, increases in the price of bottles, PET plastic bottles, as well as cane sugar), and the limited
availability of certain raw materials and co-packer capacity. We are also subject to market risks with respect to
the cost of commodities because our ability to recover increased costs through higher pricing is limited by the
competitive environment in which we operate.

We mitigate the risk of fluctuations in commodity prices through the purchase commitments we have for
glass and sugar, which provide for a majority of our forecasted material demand. We have entered into fixed
price purchase commitments with three pure cane sugar suppliers and one glass supplier for one to two year
terms. We are still subject to freight surcharges in addition to these agreements, but anticipate a reduction in
2009 due to lower fuel prices.

With respect to foreign currency risk, approximately 21% of sales are international and primarily are
comprised of sales to Canada. As a result, we are subject to risk from changes in foreign exchange rates.
These changes result in cumulative translation adjustments, which are included in accumulated other
comprehensive income (loss). We do not consider the potential loss resulting from a hypothetical 10% adverse
change in quoted Canadian exchange rates, as of December 31, 2008, to be material.

Additionally, we may be subject to interest rate risk on our investment portfolio to the extent we maintain an
investment portfolio. We are also subject to other risks associated with the business environment in which we operate,
including the collectibility of accounts receivable and obsolescence of inventory due to changes in market conditions
or new product initiatives. We believe that our exposure to these risks as of December 31, 2008 is not material.

We do not use derivative financial instruments to protect ourselves from fluctuations in interest rates or
foreign currency fluctuations. We have entered into one-to to two-year agreements with our sugar suppliers for
the supply of sugar at fixed prices. We have also entered into a two year agreement with our glass supplier for
the supply of glass at fixed prices. We do not use futures contracts to hedge against fluctuations in commodity
prices.

40

K
-
0
1
m
r
o
F

 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Report of Deloitte & Touche LLP, Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . .
Report of KPMG LLP, Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Financial Statements:

Consolidated balance sheets as of December 31, 2008 and 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of operations for the years ended December 31, 2008, 2007 and 2006 . . . . . .
Consolidated statements of shareholders’ equity for the years ended December 31, 2008, 2007 and

2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated statements of cash flows for the years ended December 31, 2008 and 2007 . . . . . . . . . .
Notes to consolidated financial statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

42
43

44
45

46
47
48

F
o
r
m
1
0
-
K

41

 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Jones Soda Co.
Seattle, Washington

We have audited the accompanying consolidated balance sheet of Jones Soda Co. and subsidiaries (the
“Company”) as of December 31, 2008 and the related consolidated statement of operations, shareholders’
equity, and cash flows for the year then ended. These consolidated financial statements are the responsibility
of the Company’s management. Our responsibility is to express an opinion on these consolidated financial
statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audit provides a reasonable basis for our
opinion.

In our opinion, such 2008 consolidated financial statements present fairly, in all material respects, the financial
position of Jones Soda Co. and subsidiaries as of December 31, 2008, and the results of their operations and
their cash flows for the year then ended in conformity with accounting principles generally accepted in the
United States of America.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the Company’s internal control over financial reporting as of December 31, 2008, based on
the criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission and our report dated March 13, 2009 expressed an unqualified
opinion on the Company’s internal control over financial reporting.

/s/ DELOITTE & TOUCHE LLP

Seattle, Washington
March 13, 2009

K
-
0
1
m
r
o
F

42

 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of Jones Soda Co.:

We have audited the accompanying consolidated balance sheets of Jones Soda Co. and subsidiaries as of

December 31, 2007, and the related consolidated statements of operations, shareholders’ equity, and cash flows
for each of the years in the two-year period ended December 31, 2007. These consolidated financial statements
are the responsibility of the Company’s management. Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight

Board (United States). Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant estimates made by management, as
well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable
basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material
respects, the financial position of Jones Soda Co. and subsidiaries as of December 31, 2007, and the results of
its operations and its cash flows for each of the years in the two-year period ended December 31, 2007, in
conformity with United States generally accepted accounting principles.

/s/ KPMG LLP

Chartered Accountants
Vancouver, Canada
March 13, 2008

F
o
r
m
1
0
-
K

43

 
JONES SODA CO.

CONSOLIDATED BALANCE SHEETS

ASSETS

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance of $330,000 and $317,000 . . . . . . . . . . . . . . .
Taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax asset, current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2008

2007

(In thousands, except per
share amounts)

$ 11,736
890
2,428
258
5,654
1
1,151

22,118
98
2,099
—

$ 17,858
9,935
4,475
—
5,746
—
822

38,836
118
2,498
173

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 24,315

$ 41,625

Current liabilities:

LIABILITIES AND SHAREHOLDERS’ EQUITY

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations, current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,469
2,788
34
153

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long term liabilities — other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies
Shareholders’ equity:

4,444
321
75

$ 1,939
5,055
203
157

7,354
474
—

Common stock, no par value:

Authorized — 100,000,000 issued and outstanding shares — 26,460,409 and

26,251,183 at December 31, 2008 and 2007, respectively . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit

43,924
5,044
(79)
(29,414)

43,856
3,991
129
(14,179)

Total shareholders’ equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,475

33,797

Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 24,315

$ 41,625

See accompanying notes to consolidated financial statements.

44

K
-
0
1
m
r
o
F

 
JONES SODA CO.

CONSOLIDATED STATEMENTS OF OPERATIONS

Years Ended December 31,
2008
2006
2007
(In thousands, except per share amounts
35,918
28,551

39,831
30,387

$

$

39,035
23,730

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
Licensing revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Promotion and selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative. . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income from operations . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income before income taxes . . . . . . . . . . . . . . . . . . . . . .
Income tax (expense) benefit:

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,367
170

12,292
10,661

22,953

(15,416)
384

(15,032)

(168)
(35)

(203)

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(15,235)

Net (loss ) earnings per share:

Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

(0.58)

$

$

Weighted average common shares outstanding:

9,444
334

11,857
8,893

20,750

(10,972)
1,498

(9,474)

(293)
(1,862)

(2,155)

(11,629)

(0.45)

$

$

15,305
684

8,480
4,750

13,230

2,759
913

3,672

(242)
1,144

902

4,574

0.19

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,339,449
26,339,449

25,977,832
25,977,832

23,890,313
24,629,318

F
o
r
m
1
0
-
K

See accompanying notes to consolidated financial statements.

45

 
JONES SODA CO.

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
Years ended December 31, 2008, 2007 and 2006

Common Stock

Number

Amount

Additional
Paid-in
Capital

Accumulated
Other
Comprehensive
(Loss) Income

Accumulated
Deficit

Total
Shareholders’
Equity

(In thousands, except per share amounts)

Balance, December 31, 2005 . . . .

21,616,596

$12,491

$ 765

$ 108

$ (7,016)

$ 6,348

Cumulative effects of

adjustments resulting from
the adoption of SAB No. 108
(note 11) . . . . . . . . . . . . . .
Shares issued for PIPE . . . . . . . .
Cash received for options

exercised . . . . . . . . . . . . . . . .
Stock options exercised, including
income tax benefits . . . . . . . . .
Stock-based compensation . . . . . .
Net income . . . . . . . . . . . . . . . .
Other comprehensive income,
unrealized loss on available-
for-sale short-term
investments, net of tax . . . . .
Comprehensive income . . . . . . . .
Balance, December 31, 2006 . . . .
Cash received for options

exercised . . . . . . . . . . . . . . . .
Exercise of stock options . . . . . .
Stock-based compensation . . . . . .
Net loss . . . . . . . . . . . . . . . . . .

Other comprehensive loss,

realized gain on available-
for-sale short-term
investments, net of tax . . . . .

Other comprehensive loss,

unrealized gain on available-
for-sale short-term
investments, net of tax . . . . .
Comprehensive loss . . . . . . . . . .
Balance, December 31, 2007 . . . .
Exercise of stock options . . . . . .
Stock-based compensation . . . . . .
Net loss . . . . . . . . . . . . . . . . . .

Other comprehensive loss,

realized gain on available-
for-sale short-term
investments, net of tax . . . . .

Other comprehensive loss,

foreign currency translation
loss, net of tax . . . . . . . . . .
Comprehensive loss . . . . . . . . . .
Balance, December 31, 2008 . . . .

—
3,157,895

—
28,078

863,000

1,224

—
—
—

—

98
—
—

—

—
—

—

1,011
1,057
—

—
—

—

—
—
—

(108)
—

—

—
—
4,574

—

(12)

—

25,637,491

41,891

2,833

613,692
—
—
—

1,604
361
—
—

—
(361)
1,519
—

—

—
—
26,251,183
87,500
121,726
—

—

—

43,856
68
—
—

—

—

—

—

—

—

3,991
—
1,053
—

—

—

96

—
—
—
—

12

21

129
—
—
—

(22)

(186)

(2,550)

—
—
—
(11,629)

—

—

(14,179)
—
—
(15,235)

—

—

26,460,409

$43,924

$5,044

$ (79)

$(29,414)

(108)
28,078

1,224

1,109
1,057

4,562
42,270

1,604
—
1,519

(11,596)
33,797
68
1,053

(15,443)
$ 19,475

See accompanying notes to consolidated financial statements.

46

K
-
0
1
m
r
o
F

 
JONES SODA CO.

CONSOLIDATED STATEMENTS OF CASH FLOWS

2008

Years Ended December 31,
2007
(In thousands, except per share
amounts)

2006

OPERATING ACTIVITIES:

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(15,235)
Adjustments to reconcile net (loss) income to net cash (used) provided

$(11,629)

$ 4,574

by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory write-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss (gain) on available for sale investments . . . . . . . . . . . . . . . . .
Impairment of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long term liabilities — other . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-cash charges and credits . . . . . . . . . . . . . . . . . . . . . . . .
Change in allowance for doubtful accounts . . . . . . . . . . . . . . . . . . .
Excess tax benefit from exercise of stock options . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash (used) provided by operating activities . . . . . . . . . . . . .

INVESTING ACTIVITIES:

Short-term investments — net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in) investing activities . . . . . . . . . . .

FINANCING ACTIVITIES:

1,060
40
1,053
(22)
140
55
(159)
13
—
8

2,034
(258)
52
(329)
(514)
(2,267)
(169)
(14,498)

9,045
(581)
—
8,464

1,015
679
1,519
33
—
—
—
132
—
1,862

2,308
—
(642)
(155)
(261)
1,808
53
(3,278)

6,383
(630)
—
5,753

68
Proceeds from exercise of options . . . . . . . . . . . . . . . . . . . . . . . . . . .
(156)
Repayment of capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . .
—
Net proceeds from PIPE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Excess tax benefit from exercise of stock options . . . . . . . . . . . . . . . .
(88)
Net cash (used in) provided by financing activities . . . . . . . . . . .
(6,122)
Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of year . . . . . . . . . . . . . . . . . . . . . .
17,858
Cash and cash equivalents, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 11,736

1,604
(127)
—
—
1,477
3,952
13,906
$ 17,858

Supplemental disclosure of non-cash financing and investing activities:

Assets acquired under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . $

— $

673

Cash paid (received) during year for:

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(577)
161

$ (1,685)
592

256
82
1,057
(12)
—
—
211
77
(1,109)
(1,144)

(3,292)
—
(1,171)
(566)
(67)
1,610
150
656

(16,318)
(1,728)
(175)
(18,221)

1,224
(117)
28,078
1,110
30,295
12,730
1,176
$ 13,906

$

$

—

10
135

F
o
r
m
1
0
-
K

See accompanying notes to consolidated financial statements.

47

 
JONES SODA CO.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended December 31, 2008, 2007 and 2006

1. Nature of Operations and Summary of Significant Accounting Policies

Jones Soda Co.» develops, produces, markets, licenses and distributes premium beverages and related

products. Our primary product lines include the brands Jones Pure Cane SodaTM, a premium soda; Jones
24CTM, an enhanced water beverage; Jones GABATM, a functional tea, juice blend launched in February 2009,
Jones OrganicsTM, a ready to drink organic tea; Jones Naturals», a non-carbonated juice and tea drink; and
Whoop Ass Energy Drink», a high energy drink. We are a Washington corporation and have three operating
subsidiaries, Jones Soda Co. (USA) Inc., Jones Soda (Canada) Inc., myJones.com, Inc. as well as one non-
operating subsidiary, Whoopass USA Inc.

Basis of presentation and consolidation

The accompanying consolidated financial statements have been prepared in accordance with accounting
principles generally accepted in the United States of America (GAAP). The consolidated financial statements
include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions
between the Company and its subsidiaries have been eliminated in consolidation.

Use of estimates

The preparation of the consolidated financial statements requires management to make a number of
estimates and assumptions relating to the reported amounts of assets and liabilities and the disclosure of
contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts
of revenue and expenses during the reporting period. Significant items subject to such estimates and
assumptions include, but are not limited to, inventory valuation, depreciable lives of capital assets, valuation
allowances for receivables, trade promotion liabilities, stock-based compensation expense, valuation allowance
for deferred income tax assets and contingencies. Actual results could differ from those estimates.

Cash and cash equivalents

We consider all highly liquid short-term investments with an original or remaining maturity of three

months or less at the date of purchase to be cash equivalents.

Short — term investments

Short-term investments have a remaining maturity of less than twelve months. All short-term investments
are classified as available-for-sale securities and are recorded at fair value. Unrealized holding gains and losses
are recorded, net of tax, as a separate component of accumulated other comprehensive income. The estimate
of fair value is based on publicly available market information or other estimates determined by management.
Interest income on our short term investments of $495,000, $1.4 million and $922,000 for the years ended
December 31, 2008, 2007 and 2006, respectively, and was recorded in other income, net on our consolidated
statements of operations.

K
-
0
1
m
r
o
F

Fair value of financial instruments

The carrying amounts for cash and cash equivalents, receivables and payables approximate fair value due
to the short-term maturity of these instruments. The carrying value of other long-term liabilities approximated
fair values because the underlying interest rates approximate market rates at the balance sheet dates.

Accounts receivable

Our accounts receivable balance includes balances from trade sales. The allowance for doubtful accounts
is our best estimate of the amount of probable credit losses in our existing accounts receivable. We determine

48

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

the allowance for doubtful accounts based on historical write-off experience. Account balances that are
deemed uncollectible, are charged off against the allowance after all means of collection have been exhausted
and the potential for recovery is considered remote. Allowances for doubtful accounts of $330,000, and
$317,000 as of December 31, 2008 and 2007, are netted against accounts receivable. Activity in the allowance
for doubtful accounts consists of the following as of December 31 (in thousands):

Balance, beginning of year: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 317
591
Net charges to bad debt expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(607)
Write-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
29
Recoveries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$185
146
(14)
0

Balance, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 330

$317

$107
66
0
12

$185

2008

2007

2006

Inventories

Inventories consist of raw materials and finished goods and are stated at the lower of cost or estimated

net realizable value and include adjustments for estimated obsolescence. Cost is based on actual cost on a
first-in first-out basis. The provisions for obsolete or excess inventory are based on estimated forecasted usage
of inventories. A significant change in demand for certain products as compared to forecasted amounts may
result in recording additional provisions for obsolete inventory. Provisions for obsolete inventory are recorded
as cost of goods sold.

Fixed assets

Fixed assets are recorded at cost and depreciated on the declining balance basis over the estimated useful

lives of the assets as follows:

Asset

Rate

Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles and office and computer equipment . . . . . . .
Equipment under capital lease . . . . . . . . . . . . . . . . . Lease term which approximates its useful life

20% to 30%
30%

Intangible assets

The Company’s intangible assets include costs associated with securing trademarks, acquired distribution

rights and patents for the Company’s products and are amortized on a straight-line basis over 3 to 10 years. As
of December 31, 2008, the Company recorded a provision for impairment of the remaining intangible asset
totaling $140,000. Amortization expense of $33,000, $35,000 and $35,000 was recognized for the years ended
December 31, 2008, 2007 and 2006, respectively.

Impairment of long-lived assets

Long-lived assets, which include capital and intangible assets, are reviewed for impairment whenever
events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.
Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets
to future undiscounted net cash flows expected to be generated by the assets. If such assets are considered to
be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the
assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying
amount or fair value less costs to sell. We have not recorded any long-lived asset impairments except for the
impairment of the remaining intangible asset during the year ended December 31, 2008.

F
o
r
m
1
0
-
K

49

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

Foreign currency translation

The functional currency of our Canadian subsidiary is the Canadian dollar. We translate assets and

liabilities related to these operations to U.S. dollars at the exchange rate in effect at the date of the
consolidated balance sheet; we convert revenues and expenses into U.S. dollars using the average monthly
exchange rates. Translation gains and losses are reported as a separate component of accumulated other
comprehensive income.

Revenue recognition

We recognize revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales

price is fixed or determinable and collectability is reasonably assured. Revenue is recorded net of provisions
for discounts, slotting fees and allowances in accordance with Emerging Issues Task Force (EITF) No. 01-9,
Accounting for Consideration Given by a Vendor to a Customer (Including a Reseller of the Vendor’s
Products). Such incentives are recognized as a reduction in revenue at the later of the date on which the
related revenue is recognized or a commitment is made, except in the case of slotting which is recognized
when the commitment is made. For the years ended December 31, 2008, 2007 and 2006, our revenue was
reduced by $4.5 million, $5.1 million, and $480,000, respectively for slotting fees, promotion allowances and
cash consideration. All sales to distributors and customers are final; however, in limited instances, due to
product quality issues or distributor terminations, we may accept returned product.

Licensing revenue is recorded when we receive a sale confirmation from the third party.

Advertising costs

Advertising costs, which also includes promotions and sponsorships, are expensed as incurred. During the

years ended December 31, 2008, 2007 and 2006, we incurred advertising costs of $4.6 million, $5.4 million,
and $4.4 million, respectively.

We entered into sponsorship agreements with Football Northwest LLC (d/b/a Seattle Seahawks) and

First & Goal, Inc. on May 22, 2007; Brooklyn Arena LLC and New Jersey Nets Basketball, LLC on
November 8, 2007; and with Trail Blazer Inc, effective October 2008; all of which provide us with the
exclusive beverage rights for certain soft drinks as well as signage, advertising and other promotional benefits
to enhance our brand awareness. We have allocated amounts under the agreements to the identifiable benefits
including signage, advertising and other promotional benefits based on their fair value and are recognizing
such costs in promotion and selling expenses based on our existing policy for such expenses. The remaining
amounts due under the agreement in excess of the fair value of the identifiable benefits, if any, are recorded as
a reduction to revenue in accordance with EITF 01-9.

Income taxes

K
-
0
1
m
r
o
F

We account for income taxes in accordance with Statement of Financial Accounting Standards (SFAS)
No. 109, Accounting for Income Taxes. The objectives of accounting for incomes taxes are to recognize the
amount of taxes payable for the current year and deferred tax assets and liabilities for future tax consequences
of events at enacted tax rates that have been recognized in the Company’s financial statements or tax returns.
We perform periodic evaluations of recorded tax assets and liabilities and maintain a valuation allowance, if
considered necessary. The determination of taxes payable for the current year includes estimates.

Effective January 1, 2007, we adopted the provisions of Financial Accounting Standards Board (FASB)

Financial Interpretation (FIN) No. 48, Accounting for Uncertainty in Income Taxes, which clarifies the
accounting for uncertainty in income taxes including whether to file or not to file a return in a particular
jurisdiction. We recognize interest and penalties associated with uncertain tax positions in income tax expense.
We believe that we have appropriate support for the income tax positions taken, and to be taken, on our tax

50

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

returns and that our accruals for tax liabilities are adequate for all open years based on an assessment of many
factors including past experience and interpretations of tax law applied to the facts of each matter. No reserves
for an uncertain income tax position have been recorded pursuant to FIN 48 during the year.

Net (loss) earnings per share

Basic net (loss) earnings per share is computed using the weighted average number of common shares
outstanding during the periods, excluding reacquired stock and common stock held in escrow that is subject to
cancellation if certain criteria are not achieved. Diluted earnings per share are computed by adjusting the
weighted average number of common shares by the effective net exercise or conversion of all dilutive
securities. In 2008, due to the net loss, all outstanding equity options are anti-dilutive.

Seasonality

Our sales are seasonal and we experience significant fluctuations in quarterly results as a result of many

factors. We generate a substantial percentage of our revenues during the warm weather months of April
through September. Timing of customer purchases will vary each year and sales can be expected to shift from
one quarter to another. As a result, management believes that period-to-period comparisons of results of
operations are not necessarily meaningful and should not be relied upon as any indication of future
performance or results expected for the fiscal year.

Recent accounting pronouncements

In December 2007, the Financial Accounting Standards Board (FASB) ratified the Emerging Issues Task
Force’s (EITF) Consensus for Issue No. 07-1, Accounting for Collaborative Arrangements (EITF 07-1), which
defines collaborative arrangements and establishes reporting requirements for transactions between participants
in a collaborative arrangement and between participants in the arrangement and third parties. EITF 07-1 will
become effective beginning with our first quarter of 2009. The adoption of EIT 07-1 will not have an impact
on our consolidated financial statements.

In December 2007, the FASB issued Statement of Financial Accounting Standard (SFAS) No. 141R

(revised 2007), Business Combinations, which establishes principles and requirements for how an acquirer
recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any
noncontrolling interest in the acquiree and the goodwill acquired. SFAS 141R also establishes disclosure
requirements to enable the evaluation of the nature and financial effects of the business combination. This
statement is effective for us beginning January 1, 2009. We do not expect the impact of the adoption of
SFAS 141R to have a material impact on our consolidated financial statements.

Effective January 1, 2008 we adopted FASB issued SFAS No. 157, Fair Value Measurements. This
statement clarifies the definition of fair value to provide greater consistency and clarity on existing accounting
pronouncements that require fair value measurements, provides a framework for using fair value to measure
assets and liabilities and expands disclosures about fair value measurements. FAS No. 157 was required to be
applied for fiscal years beginning after November 15, 2007 and interim periods within that year, but the FASB
issued Staff Position (FSP) SFAS No. 157-2, Effective Date of FASB Statement No. 157, which defers the
effective date of SFAS No. 157 to fiscal years beginning on or after November 15, 2008 for all non-financial
assets and non-financial liabilities, except those that are recognized and disclosed at fair value on a recurring
basis. The adoption of FAS No. 157 did not have a material impact on our consolidated financial statements.
In accordance with FSP SFAS No. 157-2, we have deferred application of SFAS No. 157 until fiscal year
2009, in relation to nonrecurring nonfinancial assets and nonfinancial liabilities, long-lived asset impairments
and exit and disposal activities. Additionally, in October 2008, the FASB issued FSP SFAS No. 157-3,
Determining the Fair Value of a Financial Asset When the Market for that Asset is Not Active, which is
effective upon issuance, including prior periods for which the financial statements have not been issued, and

51

F
o
r
m
1
0
-
K

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

clarifies the application of SFAS No. 157 in a market that is not active and provides an example to illustrate
key considerations in determining the fair value of a financial asset when the market for that financial asset is
not active. The adoption of FSP SFAS No. 157-3 did not have an impact on our consolidated financial
statements.

In May 2008, the FASB issued SFAS No. 162, The Hierarchy of General Accepted Accounting Principles.
This statement documents the hierarchy of the various sources of accounting principles and the framework for
selecting the principles used in preparing financial statements and is effective 60 days following the Securities
and Exchange Commission’s approval of the Public Company Accounting Oversight Board amendments to AU
Section 411, The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles.
SFAS No. 162 will not have a material impact on our consolidated financial statements.

Liquidity

As of December 31, 2008 and 2007, we had cash, cash-equivalents and short-term investments of
approximately $12.6 million and $27.8 million, respectively and working capital of $17.7 million and
$31.5 million, respectively. Cash used in operations during 2008 and 2007 totaled $14.5 million and
$3.3 million, respectively and we incurred net losses of $15.2 million and $11.6 million, respectively.
Accumulated deficit increased to $29.4 million as of December 31, 2008 over the prior year’s deficit of
$14.2 million.

In early October 2008, we implemented a reduction in workforce that reduced our staff by approximately

30% whose annualized salaries and benefits were approximately $2.6 million. The workforce reduction was
implemented in an effort to reduce ongoing operating expenses and improve our overall efficiency. Severance
and termination benefits to the affected employees were not material to our financial results for the fourth
quarter of 2008.

In November 2008, our $15 million line of credit with Key Bank National Association was terminated

after discussions that were initiated by Key Bank given the current economic climate and our financial
condition and operating results. We considered different borrowing alternatives with Key Bank but these
alternatives would have required us to maintain a fully secured position at all times on the loan, which we did
not consider to be an effective lending position. As a result, we elected not to pursue such alternatives. We
remained in compliance with all covenants through the termination date.

Based on our current plans and amounts expected to be generated from future operations, we believe that

our cash and cash equivalents, and net cash provided by operations will be sufficient to meet our anticipated
cash needs for working capital and capital expenditures through the end of fiscal 2009 and beyond. This will
depend, however, on our ability to execute on our 2009 operating plan and to manage our costs in light of
developing economic conditions and the performance of our business. We arrived at our revenue projections
for the 2009 operating plan after careful consideration of the macroeconomic factors stemming from the global
economic crisis with an emphasis on our higher-margin, core products, including our Jones Pure Cane Soda
glass bottle business. Further, we implemented cost containment measures in the fourth quarter of 2008 and
early 2009, including reductions in workforce, to further align our cost structure with our revenue projections.
Although we do not believe we are dependent on new product launches to generate sufficient cash flow from
operations in 2009, we believe the launch of Jones GABA during the first quarter, plus corresponding fine
extensions of this product, will help to enhance our sales growth into new markets and consumer groups. We
intend to continually monitor and adjust our business plan as necessary to respond to developments in our
business, our markets and the broader economy and are prepared, if necessary, to take further action to
conserve cash, including further cost reductions in sales, marketing and general and administrative areas. Even
with these measures, we do not anticipate reaching profitability in 2009. We believe that our cash flow from
operating activities, focused cost management efforts and cash management should provide adequate working
capital to meet our needs.

52

K
-
0
1
m
r
o
F

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

Our current operating plan for 2009 does not depend upon obtaining financing; however, if we are unable

to generate sufficient cash flow from operations to cover our working capital and capital expenditure
requirements, we may need to obtain funds through additional financing or securing a replacement credit
facility, which may not be available to us on acceptable terms, if at all. We may have to explore various
strategies to secure any necessary additional financing, which may include, without limitation, public or
private offerings of debt or equity securities, joint ventures with one or more strategic partners and other
strategic alternatives. There can be no assurance that our efforts in this regard will result in any agreements or
transactions.

Reclassifications

Certain reclassifications have been made to the prior year balances to conform to the current year

presentation.

2.

Inventory

Inventory consists of the following as of December 31 (in thousands):

Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,709
1,945
Raw materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,798
1,948

2008

2007

$5,654

$5,746

Finished goods primarily include product ready for shipment, as well as promotional merchandise held

for sale. Raw materials primarily include ingredients, concentrate and packaging.

3. Fixed Assets:

Fixed assets consists of the following as of December 31 (in thousands):

Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and computer equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

447
3,525
1,491

$

419
3,440
1,265

2008

2007

Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,463
(3,364)

5,124
(2,626)

$ 2,099

$ 2,498

Included in fixed assets are assets under capital leases with costs of $673,000 and $982,000 as of
December 31, 2008 and 2007, respectively, and accumulated depreciation of $251,000 and $426,000,
respectively.

F
o
r
m
1
0
-
K

53

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

4. Accrued Expenses

Accrued expenses consist of the following as of December 31 (in thousands):

Employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 858
1,056
Promotion and selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
874
Other accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,240
1,918
1,897

2008

2007

$2,788

$5,055

5. Line of Credit

In August 2007, we entered into a Loan Agreement providing for a revolving line of credit in principal

amount of up to $15 million. The credit facility replaced the $5 million revolving line of credit which expired
in August 2007, with no borrowings outstanding upon the expiration of the term. Although we had not
borrowed any amounts under the credit facility during 2008, in November 2008, the credit facility was
terminated prior to its original maturity date in August 2009 after discussions that were initiated by Key Bank
given the current economic climate and our financial condition and operating results. We considered different
borrowing alternatives with Key Bank but these alternatives would have required us to maintain a fully secured
position at all times on the loan, which we did not consider to be an effective lending position. As a result, we
elected not to pursue such alternatives. Through the date the line was removed, we were in compliance with
these financial covenants. Concurrently with the Loan Agreement we entered into a Security Agreement. The
Security Agreement contained customary representation and warranties, affirmative and negative covenants
and events of default.

6. Lease obligations

Our scheduled payments, including interest ranging from 5% to 8% at December 31, 2008 are as follows:

Capital
Leases

Operating
Leases

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less amount representing interest . . . . . . . . . . . . . . . . . . . . . . . . . . .

Present value of total minimum capital lease payments. . . . . . . . . . . .
Less current portion of capital lease obligations . . . . . . . . . . . . . . . . .

$186
160
125
68

$539
65

$474
153

Capital lease obligations excluding current portion . . . . . . . . . . . . . . .

$321

$200
177
118

$495

Total

$ 386
337
243
68

$1,034

During the year ended December 31, 2008, 2007 and 2006, the Company incurred rental expenses of

$208,000, $185,000, and $113,000, respectively.

7. Shareholders equity

On June 8, 2006, we completed a private placement in public equity (“PIPE”) of 3,157,895 shares of our

common stock at a price of $9.50 per share, and received $28.1 million in net proceeds after underwriting
costs and expenses.

54

K
-
0
1
m
r
o
F

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

In 2002 we adopted a stock option plan that provides for the issuance of incentive and non-qualified stock

options to officers, directors, employees and consultants (the 2002 Plan). On May 18, 2006, at the annual
shareholders meeting, the shareholders approved an amendment to the 2002 Plan to increase the total number
of shares of common stock authorized for issuance during the life of the plan from an aggregate
3,750,000 shares to 4,500,000 shares. On May 31, 2007, at the annual shareholders meeting, the shareholders
approved the amendment to the 2002 Plan to permit awards of restricted stock grants, and the 2002 Plan was
renamed the “2002 Stock Option and Restricted Stock Plan.”

Under the terms of our 2002 Stock Option and Restricted Stock Plan, our Board of Directors may grant

options or restricted stock awards to employees, officers, directors and consultants. The plan provides for
granting of options or restricted stock at the fair market value of our stock at the grant date. Historically,
options generally vested over a period of eighteen months, with the first 25% vesting at the date of grant and
the balance vesting in equal amounts every six months thereafter. Effective during the quarter ended
September 30, 2006, we changed the vesting schedule for our prospective stock option grants, to vest over a
period of forty-two months, with the first 1/7th vesting six months from the grant date and the balance vesting
in equal amounts every six months thereafter. We determine the term of each option at the time it is granted,
historically, options granted generally have a five-year or ten-year term.

(a) Stock options:

A summary of our stock option activity is as follows:

Balance at December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Options cancelled/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Options cancelled/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Options exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Options cancelled/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding Options

Number of
Shares

1,782,000
585,400
(863,000)
(80,375)

1,424,025
339,500
(613,692)
(77,097)

1,072,736
988,250
(87,500)
(514,128)

Average
Exercise
Price

$ 1.83
7.08
(1.42)
(5.02)

$ 4.05
19.19
(2.61)
(14.60)

$ 8.91
2.55
(0.79)
(9.46)

Balance at December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,459,358

$ 4.90

Exercisable, December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested and expected to vest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

672,882
1,816,163

$ 5.92
$ 3.93

F
o
r
m
1
0
-
K

55

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

The following table summarizes information about stock options outstanding and exercisable under our

stock incentive plans at December 31, 2008:

Weighted
Average
Remaining
Contractual
Life (Years)

9.94
4.98
7.51
—
2.87
3.34

6.15

Weighted
Average
Exercise
Price

$ 0.37
1.59
3.46
—
6.85
18.43

$ 4.90

Weighted
Average
Remaining
Contractual
Life (Years)

9.94
4.98
7.51
—
2.87
3.34

5.10

Weighted
Average
Exercise
Price

$ —
1.98
3.78
—
6.71
18.44

$ 5.92

Number
Exercisable

—
119,857
261,893
—
222,668
68,464

672,882

Number
Outstanding

170,000
257,000
638,607
—
241,429
152,322

1,459,358

$0.25 to $0.50 . . . . . . . .
$1.10 to $2.99 . . . . . . . .
$3.00 to $4.00 . . . . . . . .
$4.01 to $5.01 . . . . . . . .
$5.02 to $9.33 . . . . . . . .
$9.34 to $22.95 . . . . . . .

(b) Restricted stock awards:

During the year ended December 31, 2008, the Board of Directors granted 68,850 in restricted stock to
certain employees under our revised 2002 Stock Option and Restricted Stock Plan, which was approved by our
shareholders in May 2007. No monetary payment is required from the employees upon receipt of the restricted
stock. The restricted stock vests over a period of forty-two months in equal amounts every six months.

A summary of our restricted stock activity is as follows:

Non-vested restricted stock at December 31, 2007 . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-
Average
Contractual
Life

3.28 yrs

Restricted
Shares

129,500
68,850
(31,851)
(85,521)

Weighted-
Grant Date
Fair Value

$10.12
3.21
8.63
(2.55)

Non-vested restricted stock at December 31, 2008 . . . . . . . . . .

80,978

$ 6.48

2.37 yrs

Of the vested shares, a total of 8,913 shares were withheld by the Company as payment for withholding

taxes due in connection with the vesting of restricted stock awards issued under the 2002 Stock Option and
Restricted Stock Plan. The average price paid per share of $3.07, reflects the average market value per share
of the shares withheld for tax purposes. No shares were repurchased in 2007.

(c) Stock-based compensation expense:

We account for stock-based compensation in accordance with SFAS No. 123(R), Share-Based Payment,

using the fair-value based method. Stock-based compensation expense is recognized using the straight-line
attribution method over the employees’ requisite service period.

K
-
0
1
m
r
o
F

56

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

The following table summarizes the stock-based compensation expense (in thousands):

Type of awards
Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income statement account
Promotion and selling . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative. . . . . . . . . . . . . . . . . . . . . . .

December 31,
2008

December 31,
2007

December 31,
2006

$ 882
171

$1,053

$ 330
723

$1,053

$1,369
150

$1,519

$ 525
994

$1,519

$1,057
—

$1,057

$ 323
734

$1,057

We employ the following key weighted average assumptions in determining the fair value of stock

options, using the Black-Scholes option pricing model:

Twelve Months Ended December 31,
2008
2006
2007

Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected stock price volatility . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant date fair-value . . . . . . . . . . . . . . . .

—
73.9%
2.45%

—
55.9%
4.38%

—
55.5%
4.82%

4.5 years
1.50
$

4.4 years
8.58
$

2.75 years
2.82
$

During the year ended December 31, 2008, no material modifications were made to outstanding stock
options. Additionally, there were no stock-based compensation costs capitalized as part of the cost of any asset
as of December 31, 2008.

The aggregate intrinsic value of stock options outstanding at December 31, 2008 and 2007 was $0 and

$2.1 million and for options exercisable was $0 and $2.1 million, respectively. The intrinsic value of
outstanding and exercisable stock options is calculated as the quoted market price of the stock at the balance
sheet date less the exercise price of the option. The total intrinsic value of options exercised during the year
ended December 31, 2008 and 2007 was $275,000 and $8.7 million.

Restricted stock is valued at the grant date market price of the underlying securities, and the compensa-

tion expense is recognized on a straight-line basis over the forty-two months vesting period based on the
estimated number of awards expected to vest. At December 31, 2008 the restricted stock had an intrinsic value
of nil.

SFAS 123R also requires that we recognize compensation expense for only the portion of stock options

or restricted stock that are expected to vest. Therefore, we apply estimated forfeiture rates that are derived
from historical employee termination behavior. If the actual number of forfeitures differs from those estimated
by management, additional adjustments to stock-based compensation expense may be required in future
periods.

F
o
r
m
1
0
-
K

At December 31, 2008, the unrecognized compensation expense related to stock options and non-vested

restricted stocks were $1.7 million and $941,000, respectively, which are to be recognized over weighted-
average periods of 2.49 years and 2.31 years, respectively.

57

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

8. Employee 401(k) plan

We have a 401(k) plan whereby eligible employees who have completed one hour of service per month

in three consecutive months of employment may enroll. Employees can elect to contribute up to 100% of their
eligible compensation to the 401(k) plan subject to Internal Revenue Services limitations. Beginning January 1,
2009, we instituted an employee match under our safe harbor 401(k) plan and will match employee
contributions up to 4% of the employee’s compensation at the rate of 100% for the first 3% contributed and at
the rate of 50% for the next 2%. Accordingly, there were no matching contributions for the years ended
December 31, 2008, 2007 or 2006.

9. Commitments and contingencies

Commitments

During the year ended December 31, 2008 we had commitments to various suppliers of raw materials,
including for sugar and glass as well as commitments under our supply agreement relating to Pharma GABA.
We also had commitments for finished goods and to co-packers for production equipment and commitments
under our Sponsorship Agreements with the Seattle Seahawks, the Portland Trailblazers, and the New Jersey
Nets in exchange for exclusive beverage rights for certain soft drinks at Qwest Field, Rose Garden and
Memorial Coliseum, and the proposed new arena in Brooklyn, New York, respectively, as well as signage,
advertising and other promotional benefits to enhance our brand awareness.

These obligations vary in terms. Purchase obligations in future periods under these commitments are

expected to occur as follows (in thousands):

Total

2009

2010

2011

2012

2013

Purchase Obligations . . . . . . . .
Sponsorships . . . . . . . . . . . . . .

$ 8,684
10,562

$7,217
1,224

$1,467
2,747

$ — $ — $ —
1,689
1,641
2,886

Total

. . . . . . . . . . . . . . . . . . . .

$19,246

$8,441

$4,214

$2,886

$1,641

$1,689

2014 and
Thereafter

$ —
375

$375

Legal proceedings

On September 4, 2007, a putative class action complaint was filed against us, our then serving chief
executive officer, and our then serving chief financial officer in the U.S. District Court for the Western District
of Washington, alleging claims under Section 10(b) and 20(a) of the Securities Exchange Act of 1934, as
amended, and Rule 10b-5 promulgated thereunder. The case is entitled Saltzman v. Jones Soda Company, et
al., Case No. 07-cv-1366-RSL, and purports to be brought on behalf of a class of purchasers of our common
stock during the period March 9, 2007 to August 2, 2007. Six substantially similar complaints subsequently
were filed in the same court, some of which alleged claims on behalf of a class of purchasers of our common
stock during the period November 1, 2006 to August 2, 2007. Some of the subsequently filed complaints
added as defendants certain current and former directors and another former officer of the Company. The
complaints generally alleged violations of federal securities laws based on, among other things, false and
misleading statements and omissions about our financial results and business prospects. The complaints sought
unspecified damages, interest, attorneys’ fees, costs, and expenses. On October 26, 2007, these seven lawsuits
were consolidated as a single action entitled In re Jones Soda Company Securities Litigation, Case
No. 07-cv-1366-RSL. On March 5, 2008, the Court appointed Robert Burrell lead plaintiff in the consolidated
securities case. On May 5, 2008, the lead plaintiff filed a First Amended Consolidated Complaint, which
purports to allege claims on behalf of a class of purchasers of our common stock during the period of
January 10, 2007, to May 1, 2008, against the Company and Peter van Stolk, our former Chief Executive
Officer, former Chairman of the Board, and current director. The First Amended Consolidated Complaint
generally alleges violations of federal securities laws based on, among other things, false and misleading

58

K
-
0
1
m
r
o
F

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

statements and omissions about our agreements with retailers, allocation of resources, and business prospects.
Defendants filed a motion to dismiss the amended complaint on July 7, 2008. After hearing oral argument on
February 3, 2009, the Court granted the motion to dismiss in its entirety on February 9, 2009. The Court’s
dismissal order requires plaintiffs to file a motion for leave to file any amended complaint. Plaintiffs’ deadline
to file a motion to amend is March 25, 2009.

In addition, on September 5, 2007, a shareholder derivative action was filed in the Superior Court for

King County, Washington, allegedly on behalf of and for the benefit of the Company, against certain of our
current officers and current and former directors. The case is entitled Cramer v. van Stolk, et al., Case
No. 07-2-29187-3 SEA (Cramer Action). The Company also was named as a nominal defendant. Four other
shareholders filed substantially similar derivative cases. Two of these actions were filed in Superior Court for
King County, Washington. One of these two Superior Court actions has been voluntarily dismissed and the
other has been consolidated with the Cramer Action under the caption In re Jones Soda Co. Derivative
Litigation, Lead Case No. 07-2-31254-4 SEA. On April 28, 2008, plaintiffs in the consolidated action filed an
amended complaint based on the same basic allegations of fact as in the federal securities class actions and
alleging, among other things, that certain of our current and former officers and directors breached their
fiduciary duties to the Company and were unjustly enriched in connection with the public disclosures that are
the subject of the federal securities class actions. On May 2, 2008, the Court signed a stipulation and order
staying the proceedings in the consolidated Cramer Action until all motions to dismiss in the consolidated
federal securities class action have been adjudicated.

The two remaining shareholder derivative actions were filed in the U.S. District Court for the Western

District of Washington. On April 10, 2008, the Court presiding over the federal derivative cases consolidated
them under the caption Sexton v. van Stolk, et al., Case No. 07-1782RSL (Sexton Action), and appointed
Bryan P. Sexton lead plaintiff. The Court also established a case schedule, which, among other things, sets the
close of fact discovery as January 4, 2009, and sets a trial date of May 4, 2009. The actions comprising the
consolidated Sexton Action are based on the same basic allegations of fact as in the securities class actions
filed in the U.S. District Court for the Western District of Washington and the Cramer Action, filed in the
Superior Court for King County. The actions comprising the Sexton Action allege, among other things, that
certain of our current and former directors and officers breached their fiduciary duties to the Company and
were unjustly enriched in connection with the public disclosures that are the subject of the federal securities
class actions. The complaints seek unspecified damages, restitution, disgorgement of profits, equitable and
injunctive relief, attorneys’ fees, costs, and expenses. On June 3, 2008, the parties filed a joint motion to stay
the Sexton Action until all motions to dismiss in the federal securities class action have been adjudicated. On
June 5, 2008, the Court granted the motion and stayed the Sexton action.

The Cramer Action and Sexton Action are derivative in nature and do not seek monetary damages from

the Company. However, the Company may be required, throughout the pendency of the action, to advance
payment of legal fees and costs incurred by the defendants and the litigation may result in significant
obligations for payment of defense costs and indemnification.

On August 27, 2008, Advanced Business Strategies filed a Complaint for Damages against us in the
Circuit Court for the State of Oregon for breach of contract and breach of implied covenant of good faith and
fair dealing, seeking damages in excess of $1.1 million. Advanced Business Strategies has alleged that we
improperly terminated their agreement to provide us with certain sales and marketing services. On October 1,
2008, we filed a Notice of Removal from the State Court to the United States District Court, District of
Oregon. Our answer to the claims was filed on October 8, 2008; we asserted that Advanced Business
Strategies is in breach of the agreement and has failed to mitigate its alleged damages. There is no trial date
currently set and discovery is ongoing.

59

F
o
r
m
1
0
-
K

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

We are unable to predict the outcome of any of these actions described above. However, we do not
anticipate these actions will result in significant liability or will have a material adverse effect on our business,
results of operations, or financial condition.

In addition to the matters above, we are or may be involved from time to time in various claims and legal
actions arising in the ordinary course of business, including proceedings involving product liability claims and
other employee claims, and tort and other general liability claims, for which we carry insurance, as well as
trademark, copyright, and related claims and legal actions. In the opinion of our management, the ultimate
disposition of these matters will not have a material adverse effect on our consolidated financial position,
results of operations or liquidity.

10.

Income taxes:

The provision (recovery) for income taxes consisted of the following for the years ended December 31

(in thousands):

Current

2008

2007

2006

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 65
53
50

168

$ 24
2
9

$

(3)
(1)
297

293

$ —
6
236

242

1,930
(120)
52

(712)
45
(477)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35

1,862

(1,144)

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$203

$2,155

$ (903)

(Loss) income before provision for income taxes was as follows for the years ended December 31

(in thousands):

2008

2007

2006

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(15,071)
39
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(10,688)
1,043

$2,705
827

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(15,032)

$ (9,645)

$3,532

K
-
0
1
m
r
o
F

60

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

The items accounting for the difference between income taxes computed at the federal statutory rate and

the provision for income taxes are as follows:

Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of:

2008

2007

2006

34%

34%

34%

Permanent differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CND Rate Differential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.27)% (0.71)% 6.28%
1.55% 1.22% 0.29%
(31.02)% (56.85)% (69.97)%
(5.62)% (0.01)% 3.85%
(0.01)% —

—

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1.35)% (22.35)% (25.56)%

Deferred income taxes reflect the tax effects of temporary differences between the carrying amounts of
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant
components of the Company’s deferred income taxes were as follows (in thousands):

2008

2007

2006

Deferred tax assets

Net operating loss carry forwards . . . . . . . . . . . . . . . . . . . . . . .
Capital assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory adjustment and reserve . . . . . . . . . . . . . . . . . . . . . . .
Stock based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,350
127
284
426
739
402

$ 4,172
189
333
—
—
907

Total deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,328
(10,145)

5,601
(5,483)

$1,401
—
385
—
—
198

1,984
—

Net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

183

$

118

$1,984

Deferred tax liabilities

Capital assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax asset balance . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Classified as current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

—
(84)

99

1

98

—
—

(49)
—

$

118

$1,935

— 1,507

$

118

$ 428

Prior to the second quarter of 2006, we maintained a valuation allowance for all of the U.S. and foreign
deferred taxes in accordance with SFAS 109, Accounting for Income Taxes, due to the uncertainty regarding
the full utilization of our deferred tax asset. During the second quarter of 2006, we re-evaluated our valuation
allowance after recording taxable income for two successive years and we determined that was more likely
than not we would realize the deferred tax assets. Accordingly, during the year ended December 31, 2006, we
recorded a tax benefit in the amount of $2.5 million by reversing the valuation allowance and recording the
tax benefit against the 2006 tax provision resulting in a net deferred income tax benefit of $1.1 million.

F
o
r
m
1
0
-
K

During the fourth quarter of fiscal 2007, we recognized a full valuation allowance against our

net U.S. deferred tax assets in the amount of approximately $5.5 million. During the fourth quarter of fiscal
2007, the Company experienced significant losses in its U.S. operations due to lower margins, the recording of

61

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

charges such as severance costs, marketing and promotions costs, slotting fee costs, inventory provisions for
discontinued product and legal and professional fees which negatively impacted U.S. pretax income and
caused the Company to be in a loss position as of December 31, 2007 and of having cumulative losses in
recent years with respect to its U.S. operations. These are one time costs that the Company does not expect to
incur in future years. However, the Company does not know if these investments are an aberration yet and the
success of our incremental investments in the business remains unknown. In accordance with the relevant
accounting guidance, the Company did consider future projections of U.S. pretax income as a material factor
in its analysis of the realizability of its net U.S. deferred tax assets, however, it was difficult to overcome the
cumulative loss. The negative events mentioned above, while not recurring in nature and/or beneficial to the
Company’s long-term future prospects, were material to the Company’s decision to establish a full valuation
allowance against its net U.S. deferred tax assets. This is due to the fact that the relevant accounting guidance
puts more weight on the negative objective evidence of cumulative losses in recent years than the positive
subjective evidence of future projections of pretax income. As of December 31, 2008, the valuation allowance
increased by $4.7 million. The amount of the excess tax deductions from stock based compensation
arrangements that is allocated to contributed capital if the future tax benefits are subsequently recognized is
$3.6 million.

The Company continually analyzes the realizability of its deferred tax assets, but reasonably expects to

continue to record a full valuation allowance on future U.S. tax benefits until the Company sustains an
appropriate level of taxable income through improved U.S. operations and tax planning strategies.

No valuation allowance was recorded for deferred tax assets recorded in the Canadian subsidiary, as this

subsidiary remains profitable.

At December 31, 2008, the Company has net operating loss carry-forwards for income tax purposes in

the United States of $26.4 million which expire at various times commencing in 2020 and in various states of
$3.5 million which expire at various times commencing in 2013 . Net operating loss carry-forwards may be
subject to certain limitations under Section 382 of the Internal Revenue Code.

There are no uncertain tax positions to recognize as of December 31, 2008.

The tax years that remain open to examination by the taxing authorities are 2004-2008, generally. The net

operating losses from prior years are subject to adjustment under examination to the extent they remain
unutilized in an open year.

A provision had not been made at December 31, 2008, for the U.S. or additional foreign withholding

taxes on undistributed earnings from the foreign subsidiary. It is the present intention of management to
reinvest the undistributed earnings indefinitely in foreign operations. Generally, such earnings become subject
to U.S. tax upon the remittance of dividends and under certain other circumstances. It is not practical to
estimate the amount of deferred tax liability on such undistributed earnings.

11. Staff Accounting Bulletin No. 108

K
-
0
1
m
r
o
F

In September 2006, the SEC issued Staff Accounting Bulletin No. 108, “Considering the Effects of Prior

Year Misstatements when Quantifying Misstatements in Current Year Financial Statements” (SAB 108), to
address diversity in practice in quantifying financial statement misstatements. SAB 108 requires the quantifi-
cation of misstatements based on their impact to both the balance sheet and the income statement to determine
materiality. SAB 108 was effective beginning in the fiscal year ended December 31, 2006.

The transition provisions of SAB 108 provide for a one-time cumulative effect adjustment on deficit to

correct for misstatements of errors relating to prior periods that were not deemed material under the
Company’s prior approach, but are material under the SAB 108 approach. Effective the beginning of the fiscal
year ended December 31, 2006, the Company adopted SAB 108. In accordance with SAB 108 during 2006,

62

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

the Company has adjusted opening deficit for fiscal 2006 in the accompanying consolidated financial
statements for the items described below. The Company considers these adjustments to be immaterial to prior
periods.

Intercompany balances

During 2006, the Company adjusted its beginning retained earnings for fiscal 2006 for a historical
misstatement in intercompany balances of intangible transfers and accounts receivable balances. These
differences had accumulated over a period of several years and were not material in any one year.

Impact of adjustments

The impact of each of the items noted above on the fiscal 2006 beginning balances are presented below:

Reduction of intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 70,979
36,756
Reduction of receivable balances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Increase in deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $107,735

12. Segmented information and export sales

We have one operating segment with operations during 2008 primarily in the United States and Canada.

Sales are assigned to geographic locations based on the location of customers. Segment information for the
years ended December 31 is as follows (in thousands):

2008

2007

2006

Revenue:

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$28,379
6,892
647

$33,949
5,393
489

$34,208
4,662
165

Total revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$35,918

$39,831

$39,035

Fixed assets:

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,099
—
Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,472
26

$2,112
59

Total fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,099

$2,498

$2,171

2008

2007

2006

During the years ended December 31, 2008, 2007 and 2006, three of our customers represented
approximately 26%, 27% and 23%, respectively of revenues, one of which represented approximately 11%,
13% and 10%, respectively of revenues.

13. Subsequent Events

In March 2009, we entered retroactively effective July 31, 2008 into an amendment to our supply
agreement with Pharma Foods International Co., LTD., of Kyoto, Japan; Mitsubishi Corporation (MC), of
Tokyo, Japan; and Mitsubishi International Food Ingredients, Inc. (MIFI), of Dublin, Ohio that terminates our
rights of exclusivity in the United States, Canada and Mexico for the use of Pharma GABA in specified
beverage applications, as of December 31, 2008. We continue under the supply agreement to have non-
exclusive rights to use Pharma GABA in the specified beverage applications throughout the world through the

F
o
r
m
1
0
-
K

63

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

JONES SODA CO.

expiration of the agreement on July 13, 2010. The amendment also modified our purchase commitment with
respect to the $1.8 million of Pharma GABA that we were required to purchase by July 31, 2008 (or, in lieu
thereof, to pay the corresponding amount) (the Committed Amount). Our obligation to purchase the
Committed Amount was amended as follows:

(cid:129) We were required to place our order for the Committed Amount by December 31, 2008, and, on or

before January 31, 2009, to pay $984,000, approximately half of the purchase price for such amount.

(cid:129) We are required to pay the remaining purchase price for the Committed Amount, $891,000, in six equal

monthly installments commencing on February 24, 2009 and ending on July 26, 2009. We were
required by the terms of the amendment to furnish a standby letter of credit in the amount of $891,000,
which will be reduced monthly in increments of $148,000 from February through July 2009 as
payments are made with respect to this purchase commitment.

Effective February 20, 2009, we delisted from the TSX Venture Exchange in Canada (symbol “JSD”).

14. Selected Quarterly Financial Information (unaudited)

Summarized quarterly financial information for fiscal years 2008 and 2007 is as follows (dollars in

thousands, except per share data):

2008 quarter:

Q1

Q2

Q3

Q4

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 9,404
1,922
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(3,889)
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . .
(3,853)
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(0.15)
Basic and diluted loss per share . . . . . . . . . . . . . . . . .

$11,699
2,981
(2,670)
(2,733)
(0.10)

$ 8,684
966
(5,196)
(5,260)
(0.20)

$ 6,131
1,498
(3,661)
(3,389)
(0.13)

Q1

Q2

Q3

Q4

2007 quarter:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,189
3,517
Gross profit (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .
(428)
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . .
58
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .
0.00
Basic and diluted (loss) earnings per share . . . . . . . . .

$13,012
4,449
(504)
41
0.00

$11,737
3,362
(2,670)
(1,523)
(0.06)

$ 5,893
(1,884)
(7,370)
(10,205)
(0.39)

K
-
0
1
m
r
o
F

64

 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE.

None.

ITEM 9A. CONTROLS AND PROCEDURES.

Disclosure Control and Procedures

Management, under the supervision and with the participation of our Chief Executive Officer and our
Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in
Rule 13a-15(e) under the Securities Exchange Act of 1934 (Exchange Act)) as of December 31, 2008, the end
of the period covered by this report. Based upon that evaluation, our Chief Executive Officer and our Chief
Financial Officer concluded that our disclosure controls and procedures were effective as of December 31,
2008.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial

reporting (as defined in Exchange Act Rule 13a-15(f) under the Exchange Act). Internal control over financial
reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting and
the preparation of financial statements for external purposes in accordance with accounting principles generally
accepted in the United States of America. Internal control over financial reporting includes those policies and
procedures that: (i) in reasonable detail accurately and fairly reflect our transactions; (ii) provide reasonable
assurance that transactions are recorded as necessary for preparation of our financial statements; (iii) provide
reasonable assurance that our receipts and expenditures are made in accordance with management authoriza-
tion; and (iv) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisi-
tion, use or disposition of our assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting, however well designed and

operated can provide only reasonable, and not absolute, assurance that the controls will prevent or detect
misstatements. In addition, the design of any control system is based in part upon certain assumptions about
the likelihood of future events. Because of these and other inherent limitations of control systems, there is
only the reasonable assurance that our controls will succeed in achieving their goals under all potential future
conditions.

Management, under the supervision and with the participation of our Chief Executive Officer and our

Chief Financial Officer, conducted an evaluation of our internal control over financial reporting as of
December 31, 2008, based on the framework in Internal Control-Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (or the “COSO” criteria). Based on our
evaluation under the COSO framework, management concluded that our internal control over financial
reporting was effective as of December 31, 2008.

Remediation of Previously Reported Material Weakness and Changes in Internal Control over Financial
Reporting

A material weakness is a significant deficiency (as defined in Public Company Accounting Oversight
Board Auditing Standard No. 5), or combination of significant deficiencies, that results in more than a remote
likelihood that a material misstatement of our annual or interim consolidated financial statements will not be
prevented or detected on at timely basis.

As of December 31, 2007, our assessment of the effectiveness of our disclosure controls and procedures

and internal control over financial reporting identified a material weakness in our internal control over
financial reporting, which our management reported in our Annual Report on Form 10-K for the year ended
December 31, 2007. This material weakness, which did not result in a material misstatement in our audited
consolidated financial statements, was the result of limited accounting personnel with sufficient expertise,
accounting knowledge and training in generally accepted accounting principles and financial reporting

65

F
o
r
m
1
0
-
K

 
requirements. Specifically, we lacked sufficient personnel to anticipate, identify, resolve and review complex
accounting issues and to complete a timely review of the financial statements. Throughout the year, we made
improvements to our policies, procedures, systems and staff who have significant roles in internal control, to
address the internal control deficiencies identified by us and our independent registered public accounting
firm. Management concluded that, as of December 31, 2008, the Company has remediated the previously
reported material weakness in internal control over financial reporting as a result of the following remedial
actions:

(cid:129) We hired accounting and finance staff with the commensurate knowledge, experience, and training

necessary to complement the current staff in the financial reporting functions, including:

(cid:129) A Chief Financial Officer, hired in the third quarter of 2008

(cid:129) A Controller, hired in the fourth quarter of 2008

(cid:129) A Manager of Legal Affairs, hired in the first quarter of 2008

(cid:129) An Information Technology System Administrator, hired in the fourth quarter of 2008

(cid:129) We have and will continue to focus on improving the skill sets of our accounting and finance staff

through education and training.

(cid:129) With the additions to our accounting and finance staff, we believe we have the requisite expertise to
sufficiently review both the inputs and outputs of engaged qualified professional consultants for the
services provided to us.

The changes we made to remedy the prior year material weakness described above were the only changes

in our internal control over financial reporting during the last fiscal quarter that materially affected, or are
reasonably likely to materially affect, our internal control over financial reporting.

Our internal control over financial reporting as of December 31, 2008 has been audited by Deloitte &

Touche LLP, an independent registered public accounting firm, as stated in the report below.

K
-
0
1
m
r
o
F

66

 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Jones Soda Co.
Seattle, Washington

We have audited the internal control over financial reporting of Jones Soda Co. and subsidiaries (the
“Company”) as of December 31, 2008, based on the criteria established in the Internal Control — Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. The
Company’s management is responsible for maintaining effective internal control over financial reporting and
for its assessment of the effectiveness of internal control over financial reporting, included in the accompany-
ing Report of Management on Internal Control over Financial Reporting. Our responsibility is to express an
opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control
based on the assessed risk, and performing such other procedures as we considered necessary in the
circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the
company’s principal executive and principal financial officers, or persons performing similar functions, and
effected by the company’s board of directors, management, and other personnel to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of
collusion or improper management override of controls, material misstatements due to error or fraud may not
be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the
internal control over financial reporting to future periods are subject to the risk that the controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures
may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2008, based on the criteria established in Internal Control — Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated financial statements as of and for the year ended December 31, 2008 of the
Company and our report dated March 13, 2009 expressed an unqualified opinion on those consolidated
financial statements.

F
o
r
m
1
0
-
K

/s/ DELOITTE & TOUCHE LLP

Seattle, Washington
March 13, 2009

67

 
ITEM 9B. OTHER INFORMATION.

On March 11, 2009, we entered into an amendment to our Pharma GABA supply contract, the terms of
which were made effective as of July 31, 2008 (Amendment Agreement). We entered into the original supply
contract (Original Agreement) on June 20, 2007 with Pharma Foods International Co., Ltd. (PFI), Mitsubishi
International Food Ingredients, Inc. (MIFI) and Mitsubishi Corporation (MC).

Under the Original Agreement, PFI agreed to manufacture and sell, using MC and MIFI as international

intermediaries, Pharma, a naturally produced form of the amino acid gamma amino butyric acid, or GABA
(the Product), to the Company, and granted the Company the right to use the Product in specified beverage
applications (the Final Products) on an exclusive basis in the United States, Canada and Mexico, subject to
specified purchase obligations, and on a non-exclusive basis outside of the exclusive territory. In order to
maintain its exclusive rights in the United States, Canada and Mexico, we were required to purchase at least
$3.4 million of the Product from August 1, 2008 to July 31, 2009. In addition, we agreed to certain purchase
obligations in the Original Agreement as follows:

(cid:129) We were required to purchase $1.8 million of the Product by July 31, 2008 (or, in lieu thereof, to pay

the corresponding amount) (the “Committed Amount”).

(cid:129) We were required to use our commercially reasonable best efforts to purchase an additional $8.4 million
of the Product during the term of the contract according to the following schedule: (1) $3.4 million of
the Product by July 31, 2009 and (2) an additional $5.1 million of the Product by July 31, 2010.

Under the Amendment Agreement, our exclusive right to use the Product in the United States, Canada
and Mexico was terminated and became non-exclusive, effective December 31, 2008, and our obligation to
purchase the Committed Amount was amended as follows:

(cid:129) We were required to order the Committed Amount by December 31, 2008 and, on or before January 31,

2009, to pay $984,000, approximately half of the purchase price for such amount,

(cid:129) We are required to pay the remaining purchase price for the Committed Amount $891,000 in six equal
monthly installments commencing on February 24, 2009 and ending July 26, 2009, which payments are
secured by a standby letter of credit arranged by the Company with KeyBank National Association.

The Original Agreement, as amended, terminates on July 31, 2010 (which is the original term of the
agreement), subject to earlier termination if any party defaults in performing any of its obligations under the
agreement and fails to correct such default within one month after notice of default.

On March 12, 2009, the Company announced that Stephen C. Jones notified the Board of Directors on
March 11, 2009 that he will resign his position as Chief Executive Officer effective May 1, 2009. Mr. Jones
will continue to serve as a member of the Board of Directors. On March 11, 2009, the Board of Directors
appointed Jonathan J. Ricci, the Company’s current Chief Operating Officer, to the position of Chief Executive
Officer and President, effective May 1, 2009. Mr. Ricci will also continue as a member of the Board of
Directors. Biographical information regarding Mr. Ricci is included in Part I, Item 1 of this report under the
heading “Executive Officers.” The Company expects to enter into an employment letter or agreement with
Mr. Ricci outlining the terms of his employment as the Company’s President and Chief Executive Officer, and
will disclose the terms of such letter or agreement once it is finalized.

K
-
0
1
m
r
o
F

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

Information regarding our Code of Ethics, as well as a listing of and certain information about our
executive officers as of March 17, 2009, is included in Item 1 of Part I, and that information is incorporated
by reference herein.

The other information called for by Part III, Item 10, is included in our proxy statement relating to our

2009 annual meeting of shareholders, and is incorporated herein by reference to the sections captioned

68

 
“Nominees,” “Section 16(a) Beneficial Ownership Reporting Compliance,” “Board Meetings and Committees,”
and “Audit Committee.” The proxy statement will be filed within 120 days of December 31, 2008, our fiscal
year end.

ITEM 11. EXECUTIVE COMPENSATION.

Information called for by Part III, Item 11, is included in our proxy statement relating to our 2009 annual

meeting of shareholders, and is incorporated herein by reference to the sections captioned “Executive
Compensation,” “Compensation Committee Report,” “Compensation Discussion and Analysis,” and “Compen-
sation of Directors.” The proxy statement will be filed within 120 days of December 31, 2008, our fiscal year
end.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED SHAREHOLDER MATTERS.

Certain information called for by Part III, Item 12, is included in our proxy statement relating to our 2009

annual meeting of shareholders, and is incorporated herein by reference to the section captioned “Security
Ownership Of Certain Beneficial Owners And Management.” The proxy statement will be filed within 120 days
of December 31, 2008, our fiscal year end.

Equity Compensation Plan Information

The following table gives information as of December 31, 2008, the end of the most recently completed

fiscal year, about shares of common stock that may be issued under our 2002 Stock Option and Restricted
Stock Plan and 2007 Employee Stock Purchase Plan, both of which have been approved by shareholders.

(a)
No. of
Shares to be
Issued Upon
Exercise of
Outstanding
Stock Options,
Warrants and
Rights

(b)
Weighted
Average
Exercise
Price of
Outstanding
Stock Options,
Warrants and
Rights

(c)

Number of Securities
Remaining Available
for Issuance Under Equity
Compensation Plans
(Excluding Securities
Reported in Column
(a))

Plan Category

Equity Compensation Plans Approved by

Shareholders . . . . . . . . . . . . . . . . . . . . . .

$1,459,358

$4.90

$948,075(1)

Equity Compensation Plans Not Approved

by Shareholders . . . . . . . . . . . . . . . . . . .

N/A

TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,459,358

N/A

$4.90

N/A

$948,075(1)

(1) Includes 948,075 shares available for issuance under the 2002 Stock Option and Restricted Stock Plan,

under which we may grant restricted stock awards in addition to stock options. Each non-employee direc-
tor receives an annual stock option grant of up to 20,000 shares of common stock pursuant to a program
administered under our 2002 Stock Option and Restricted Stock Plan. Also includes 300,000 shares avail-
able for issuance under the 2007 Employee Stock Purchase Plan.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE.

Information called for by Part III, Item 13, is included in our proxy statement relating to our 2009 annual
meeting of shareholders, and is incorporated herein by reference to the sections captioned “Transactions With
Related Persons,” “Board Meetings and Committees” and “Independence of the Board of Directors.” The
proxy statement will be filed within 120 days of December 31, 2008, our fiscal year end.

F
o
r
m
1
0
-
K

69

 
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES.

Information called for by Part III, Item 14, is included in our proxy statement relating to our 2009 annual
meeting of shareholders and is incorporated herein by reference to the sections captioned “Policy for Approval
of Audit and Permitted Non-Audit Services” and “Audit and Related Fees.” The proxy statement will be filed
within 120 days of December 31, 2008, our fiscal year end.

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

(a) Documents filed as part of this Report are as follows:

PART IV

1) Financial Statements: The consolidated financial statements, related notes and report of indepen-

dent registered public accounting firm are included in Item 8 of Part II of this 2008 Annual Report on
Form 10-K.

2) Financial Statement Schedules: All schedules have been omitted because they are not applicable

or not required, or the required information is included in the financial statements or notes thereto.

3) Exhibits: The required exhibits are included at the end of this report and are described in the

exhibit index.

K
-
0
1
m
r
o
F

70

 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

JONES SODA CO.

By:

/s/ STEPHEN C. JONES
Stephen C. Jones
Chief Executive Officer

Dated: March 13, 2009

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below

by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

Capacities

Date

/s/ STEPHEN C. JONES

Stephen C. Jones

/s/ MICHAEL R. O’BRIEN

Michael R. O’Brien

/s/

JONATHAN J. RICCI
Jonathan J. Ricci

/s/ MILLS A. BROWN

Mills A. Brown

Chief Executive Officer and Director
(Principal Executive Officer) and Director

March 13, 2009

Chief Financial Officer (Principal Financial
and Accounting Officer)

March 13, 2009

Chief Operating Officer and Director

March 13, 2009

Director

March 13, 2009

/s/ RICHARD S. EISWIRTH, JR.

Director

March 13, 2009

Rick Eiswirth, Jr.

/s/ MICHAEL M. FLEMING

Michael M. Fleming

/s/ MATTHEW K. KELLOGG

Matthew K. Kellogg

/s/ SUSAN A. SCHRETER

Susan A. Schreter

/s/ PETER M. VAN STOLK

Peter M. van Stolk

Director

March 13, 2009

Director

March 13, 2009

Director

March 13, 2009

Director

March 13, 2009

F
o
r
m
1
0
-
K

71

 
The following exhibits are filed as part of this Annual Report on Form 10-K or are incorporated herein
by reference. Where an exhibit is incorporated by reference, the document to which it is cross referenced is
made.

EXHIBIT INDEX

3.2

3.1

10.1++

10.2++

10.4++

10.3++

Articles of Incorporation of Jones Soda Co. (Previously filed with, and incorporated herein by
reference to, Exhibit 3.1 to our annual report on Form 10-KSB for the fiscal year ended
December 31, 2000, filed on March 30, 2001; File No. 333-75913.)
Bylaws of Jones Soda Co. (Previously filed with, and incorporated herein by reference to,
Exhibit 3.2 to our annual report on Form 10-KSB for the fiscal year ended December 31, 2000,
filed on March 30, 2001; File No. 333-75913.)
Bottling Agreement dated January 1, 2002, between Jones Soda Co. and Polaris Water Company
Inc. (Previously filed with, and incorporated herein by reference to, Exhibit 10.1 to our annual
report on Form 10-KSB for the year ended December 31, 2001, filed on April 1, 2002; File
No. 333-75913.)
Bottling Agreement dated December 13, 2001, between Jones Soda Co. and J. Lieb Foods Inc.
(Previously filed with, and incorporated herein by reference to, Exhibit 10.2 to our annual report on
Form 10-KSB for the year ended December 31, 2001, filed on April 1, 2002; File No. 333-75913.)
Supply Agreement dated January 1, 2004, between Jones Soda Co. and Zuckerman-Honickman, Inc.
(Previously filed with, and incorporated herein by reference to, the Company’s quarterly report on
Form 10-QSB for the quarter ended Jun 30, 2004, filed on August 6, 2004; File No. 000-28820.)
Amendment No. 1 to Supply Agreement, dated June 27, 2004, between Jones Soda Co. and
Zuckerman-Honickman, Inc. (Previously filed with, and incorporated herein by reference to, the
Company’s quarterly report on Form 10-QSB for the quarter ended June 30, 2004, filed on
August 6, 2004; File No. 000-28820.)
Lease Agreement dated September 15, 2006, between R2H2 LLC and Jones Soda Co. (Previously
filed with, and incorporated herein by reference to, Exhibit 10.1 to our current report on Form 8-K,
filed on September 22, 2006; File No. 000-28820.)
Separation Agreement and Release, dated February 13, 2008, by and between the Company and
Peter M. van Stolk. (Previously filed with, and incorporated herein by reference to, Exhibit 10.1 to
our current report on Form 8-K, filed on February 20, 2008; File No. 000-28820)
Jones Soda Co. 2002 Stock Option and Restricted Stock Plan. (Previously filed with, and
incorporated herein by reference to, Appendix B to our definitive proxy statement for our 2007
annual meeting of shareholders, filed on April 18, 2007, File No. 000-28820.)
Supply Agreement with Panera, LLC, dated May 28, 2003. (Previously filed with, and incorporated
herein by reference to, Exhibit 10.1 A to our quarterly report on Form 10-QSB for the quarter
ended March 31, 2005, filed on May 16, 2005; File No. 000-28820.)
First Amendment to Supply Agreement with Panera, LLC, dated May 27, 2004. (Previously filed
with, and incorporated herein by reference to, Exhibit 10.1B to our quarterly report on
Form 10-QSB for the quarter ended March 31, 2005, filed on May 16, 2005; File No. 000-28820.)
10.10++ Second Amendment to Supply Agreement with Panera, LLC, dated April 1, 2005. (Previously filed
with, and incorporated herein by reference to, Exhibit 10.1C to our quarterly report on
Form 10-QSB for the quarter ended March 31, 2005, filed on May 16, 2005; File No. 000-28820.)

10.8++

10.9++

10.6*

10.7*

10.5

K
-
0
1
m
r
o
F

10.11++ Co-Packers and Distribution Agreement, dated September 18, 2006, among Jones Soda Co.,

National Retail Brands Inc. and Shasta Beverages Inc. (Previously filed with, and incorporated
herein by reference to, Exhibit 10.1 to our quarterly report on Form 10-Q for the quarter ended
September 30, 2006, filed on November 14, 2006; File No. 000-28820.)

10.12++ Sponsorship Agreement among Jones Soda Co., Football Northwest, LLC (d/b/a Seattle Seahawks)
and First & Goal, Inc., entered into May 22, 2007. (Previously filed with, and incorporated herein
by reference to, Exhibit 10.1 to our quarterly report on Form 10-Q, filed August 9, 2007; File
No. 000-28820.)

10.13++ Sponsorship and Beverage Availability Agreement among Brooklyn Arena, LLC, New Jersey

Basketball, LLC and Jones Soda Co., dated effective October 29, 2007. (Previously filed with, and
incorporated herein by reference to, Exhibit 10.2 to our quarterly report on Form 10-Q, filed
November 9, 2007; File No. 000-28820.)

 
10.14*

10.15*

10.16*

10.17*
10.18*

10.19*

10.20*

10.21*

10.22*

10.23*

10.24

10.25

10.26*

10.27*

10.28*

10.29*

21.1

23.1
23.2
31.1

31.2

Form of Stock Option Agreement under 2002 Stock Option and Restricted Stock Plan (Previously
filed with, and incorporated herein by reference to, Exhibit 10.24 to our annual report on
Form 10-K, filed March 17, 2008; File No. 000-28820.)
Form of Restricted Stock Purchase Agreement under 2002 Stock Option and Restricted Stock Plan.
(Previously filed with, and incorporated herein by reference to, Exhibit 10.1 to our quarterly report
on Form 10-Q, filed August 8, 2008; File No. 000-28820.)
Jones Soda Co. 2007 Employee Stock Purchase Plan. (Previously filed with, and incorporated
herein by reference to, the Company’s definitive proxy statement on Schedule 14A, filed on
April 18, 2007; File No. 000-28820.)
Compensation for Directors of Jones Soda Co. (Filed herewith.)
Employment Letter, dated January 3, 2008, between the Company and Joth Ricci. (Previously filed
with, and incorporated herein by reference to, Exhibit 99.2 to our current report on Form 8-K, filed
January 9, 2008; File No. 000-28820)
Separation Agreement and Release, dated February 13, 2008, by and between the Company and
Peter Burns. (Previously filed with, and incorporated herein by reference to, Exhibit 10.3 to our
quarterly report on Form 10-Q, filed on May 12, 2008; File No. 000-28820.)
Employment Letter, dated March 10, 2008, between the Company and Tom O’Neill. (Previously
filed with, and incorporated herein by reference to, Exhibit 10.3 to our quarterly report on
Form 10-Q, filed on May 12, 2008; File No. 000-28820.)
Employment Offer Letter between Stephen C. Jones and Jones Soda Co., dated June 3, 2008.
(Previously filed with, and incorporated herein by reference to, Exhibit 10.1 to our current report on
Form 8-K, filed June 9, 2008; File No. 000-28820.)
Employment Offer Letter between Michael O’Brien and Jones Soda Co., dated August 15, 2008.
(Previously filed with, and incorporated herein by reference to, Exhibit 10.1 to our current report on
Form 8-K, filed August 18, 2008; File No. 000-28820.)
Separation Agreement and Release between Hassan Natha and Jones Soda Co., dated August 18,
2008. (Previously filed with, and incorporated herein by reference to, Exhibit 10.2 to our quarterly
report on Form 10-Q, filed November 10, 2008; File No. 000-28820.)
Pharma GABA Sales Contract, dated June 20, 2007, among Pharma Foods International Co., Ltd.,
Jones Soda Co., Mitsubishi International Food Ingredients, Inc. and Mitsubishi Corporation.
(Filed herewith.)
Amendment Agreement, dated July 31, 2008, by an among Pharma Foods International Co., Ltd.,
Jones Soda Co., Mitsubishi International Food Ingredients, Inc. and Mitsubishi Corporation.
(Filed herewith.)
First Amendment to Employment Offer Letter, dated December 29, 2008, between Jones Soda Co.
and Stephen C. Jones. (Filed herewith.)
First Amendment to Employment Offer Letter, dated December 29, 2008, between Jones Soda Co.
and Joth Ricci. (Filed herewith.)
First Amendment to Employment Offer Letter, dated December 29, 2008, between Jones Soda Co.
and Tom O’Neill. (Filed herewith.)
First Amendment to Employment Offer Letter, dated December 29, 2008, between Jones Soda Co.
and Michael O’Brien. (Filed herewith.)
Subsidiaries of Jones Soda Co. (Previously filed with, and incorporated herein by reference to,
Exhibit 21.1 to our annual report on Form 10-KSB for the year ended December 31, 2002, filed on
March 28, 2003; File No. 000-28820.)
Consent of Deloitte & Touche LLP (Filed herewith.)
Consent of KPMG LLP (Filed herewith.)
Certification by Stephen C. Jones, Chief Executive Officer, pursuant to Rule 13a-14(a), pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002 (Filed herewith.)
Certification by Michael R. O’Brien, Chief Financial Officer, pursuant to Rule 13a-14(a), pursuant
to Section 302 of the Sarbanes-Oxley Act of 2002 (Filed herewith.)

F
o
r
m
1
0
-
K

 
32.1

32.2

Certification by Stephen C. Jones, Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Filed herewith.)
Certification by Michael R. O’Brien, Chief Financial Officer, pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Filed herewith.)

* Management contract or compensatory plan or arrangement.

++ Portions of the marked exhibits have been omitted pursuant to requests for confidential treatment filed

with the SEC.

K
-
0
1
m
r
o
F

 
(This page intentionally left blank)

(This page intentionally left blank)

Investor Facts

Jones Soda Co.
234 Ninth Avenue North
Seattle, Washington 98109

Tel 800.656.6050
206.624.3357
Fax 206.624.6857

www.jonessoda.com

Corporate Information:
Jones Soda Co.

Legal Counsel:
US - Perkins Coie LLP
Canada - Boughton Law Corporation

Independent Registered
Public Accountants
Deloitte & Touche LLP

Transfer Agent:
Computershare Trust Company, N.A.
800.962.4284

Stock Exchange Listing:
NASDAQ Capital Market: JSDA

WWW.JONESSODA.COM