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Jumia Technologies AG
Annual Report 2019

JMIA · NYSE Consumer Cyclical
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Ticker JMIA
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Sector Consumer Cyclical
Industry Specialty Retail
Employees 2163
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FY2019 Annual Report · Jumia Technologies AG
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ENGLISH TRANSLATION  

Annual Report 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents 

To our Shareholders 

Report of the Supervisory Board ......................................................................................................... 3 

Group Management Report 

Group findamentals ............................................................................................................................... 8 

Economic report..................................................................................................................................... 9 

Key features of the accounting related internal control an risk management system ................... 18 

Declaration on corporate management .............................................................................................. 26 

Events after the balance sheet date .................................................................................................... 26 

Group Financial statement 

Independent auditor’s report ............................................................................................................. 28 

Consolidated Statements of financial position................................................................................... 34 

Consolidated Statements of Operations and comprehensive income (Loss) ................................... 35 

Consolidated Statements of changes in Equitiy ................................................................................ 36 

Consolidated Statements of Cash-flows ............................................................................................. 37 

Notes to the Consolidated Financial Statements ............................................................................... 38 

 
 
 
 
Report of the Supervisory Board 

Dear Shareholders,   

2019 was a momentous year for Jumia Technologies AG (“Jumia” or the “Company”) as the 
company completed its initial public offering on the New York Stock Exchange in April 2019.   Since 
that time, the Company has remained focused on its mission to improve the quality of everyday life in 
Africa by leveraging technology to deliver innovative, convenient and affordable online services to 
consumers, while helping businesses grow as they use our platform to reach and serve consumers. 

Below, we would like to inform you about the work of the supervisory board and its committees in 
fiscal year 2019 to support Jumia in its mission: 

Cooperation between Supervisory Board and Management Board 

In the financial year 2019, the supervisory board of Jumia has cooperated with the management board 
on a basis of trust. The main focus was on the financial position of Jumia against the background of 
the initial public offering and the economic environment, the medium-term corporate planning and the 
strategic development of the group, the investigation into the sales practices completed in early 2020 
and remediation planning following the completion of the investigation, the coordination and 
monitoring of the company’s system of internal controls and the lawsuits filed against the company in 
the United States. The supervisory board has on a regular basis supervised, and accompanied in an 
advisory capacity, the work of the management board in compliance with the laws, the company’s 
articles of association and the German Corporate Governance Code [Deutscher Corporate Governance 
Kodex].  

The management board has on a regular basis informed the supervisory board promptly and 
comprehensively, in writing and orally, about the state of Jumia and discussed with it in detail the 
development of the business and decisions. The management board has fully complied with its duties 
to inform the supervisory board. 

Monitoring of the management board’s management activities and other main areas of 
activity of the supervisory board 

The supervisory board has ensured that legal regulations, the articles of association and the rules of 
procedure of both the supervisory board and the management board have been complied with. It has 
taken the decisions required by any law and the articles of association. Where a business transaction 
required the approval of the supervisory board, it has discussed it thoroughly with the management 
board before adopting a resolution. The cooperation between the supervisory board and the 
management board always was constructive and target-oriented.   

As part of its supervisory functions, the supervisory board dealt with the following focal topics, among 
others: 

  Business development during the year 

 

Individual and consolidated annual financial statements for the financial year 2019 

  Audit planning and reporting of the internal accounting control system, in particular 

compliance with the provisions of the Sarbanes-Oxley Act of 2002 

  Strategic considerations regarding communication and course of action in lawsuits of the 

company in the United States 

3 

 
 
 
 
 
 
 
 
 
 
 

Internal investigation into certain sales practices and remediation planning following the 

completion of the investigation  

  Assessment and adjustment of the remuneration components of the management board 

  Budget planning of the Jumia group for the financial year 2020 

  Declaration of compliance with the German Corporate Governance Code 

Changes to the supervisory board 

The supervisory board of Jumia Technologies AG had eight (8) members as of 31 December 2019. In 
the year under report, the structure of the supervisory board was changed and a new member was 
elected. On 7 March 2019, the general meeting adopted a resolution to increase the number of the 
supervisory board members from seven (7) to eight (8) and elected Angela Kaya Mwanza to the 
supervisory board. At the time of this report, one supervisory board member has resigned from the 
supervisory board. Alioune Ndiaye resigned from the supervisory board on 24 February 2020. 

Composition of the supervisory board and the committees  

All members of the supervisory board are elected by the general meeting to be representatives of the 
shareholders. The supervisory board is not subject to the German Co-determination Act [Gesetz über 
die Mitbestimmung der Arbeitnehmer]. 

In the financial year 2019, the supervisory board had four committees: 

  Audit committee 

  Remuneration committee 

  Executive and nominations committee 

 

IPO committee (dissolved in April 2019) 

Meetings of the supervisory board 

In 2019, the supervisory board held four ordinary supervisory board meetings to exercise its functions. 
Five (5) of seven (7) supervisory board members were represented in the meeting held on 28 February, 
six (6) of eight (8) in the meeting held on 18 June and seven (7) of eight (8) in each of the meetings 
held on 10 September and 10 December.  

In the year under report, the supervisory board primarily dealt with the development of the business 
and the general financial and strategic position of the company, the internal investigation into certain 
sales practices and remediation planning following the completion of the investigation, the planning 
and definition of the budget targets for the year 2020 and the reports of the committees.  The 
management board also informed the supervisory board in detail about the development of the 
business and financial situation, the risk situation, the market and competitive situation and the human 
resources situation. The reports of the management board complied with the legal requirements, the 
principles of good corporate governance and the requirements defined by the supervisory board. 

Activities of the supervisory board committees  
The supervisory board has appointed four committees, one of which dissolved following the 
Company’s initial public offering.  

  The remuneration committee deals with the contracts of employment and personnel matters 
of the management board. The meetings were attended by all committee members in the 
course of the financial year. The committee convened seven (7) times during the year. Among 
4 

 
 
 
 
 
 
 
 
 
other things, it dealt with the structure of the management board’s remuneration. As regards 
this, particular attention is given to compliance with the requirements of the German 
Corporate Governance Code. 

  The audit committee in particular deals with questions regarding the accounting process, risk 
management and audit planning, communication with the internal audit department, the 
investigation into certain sales practices and remediation planning following the completion of 
the investigation, and the lawsuits in the United States. The committee convened eleven (11) 
times during the year, one meeting serving to prepare the approval of the annual financial 
statements and the approval of the consolidated annual financial statements. With one 
exception, the meetings were attended by all committee members.  

  The corporate governance and nominations committee controls compliance with the rules 
of the German Corporate Governance Code, nominates members of the management board 
and proposes members for election to the supervisory board. At the recommendation of the 
corporate governance and nominations committee, the supervisory board issued the 
declaration of compliance in accordance with Section 161 AktG [German Stock Corporation 
Act] on 26 December 2019.  The company complies with most of the recommendations of the 
Code. The few deviations are also explained in the corporate governance report that has been 
published in connection with the corporate governance declaration on the website www. 
investor.jumia.com/Corporate_Governance.  

  The IPO committee existed until completion of the initial public offering in April 2019 and in 
particular dealt with the examination and approval of all transactions that were carried out by 
the supervisory board in connection with the company’s initial public offering. 

Audit of the consolidated annual financial statements of Jumia Technologies AG 

The general meeting of Jumia Technologies AG held on 9 April 2019 adopted a resolution to appoint 
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft as auditor of the consolidated annual financial 
statements.  That audit firm has audited the consolidated annual financial statements and the group 
management report for the period 1 January to 31 December 2019 and issued an unqualified audit 
opinion for both. 

All supervisory board members have been provided with the auditor’s audit report upon preparation 
and in due time before the meeting in which the annual financial statements were approved. Following 
preparatory deliberations by the audit committee, the full supervisory board dealt with these 
documents in its meeting held on 29 April 2020. In addition to the members of the management board, 
the representatives of the auditor attended this meeting. They reported on the audit generally, the audit 
focal points they had defined, the essential findings of the audit and the services that the auditor had 
provided in addition to the auditing services and answered the questions of the members of the 
supervisory board. The supervisory board had no objections. Accordingly, it acknowledged and agreed 
with the findings of the audit.  

5 

 
 
 
 
 
 
 
 
 
 
The supervisory board has examined the consolidated annual financial statements and the group 
management report for the year 2019 and also the auditor’s audit findings. It has not raised any 
objections after the final results of these audits and has approved the consolidated annual financial 
statements in its supervisory board meeting held on 29 April 2020.  

Berlin, in April 2020  

The supervisory board  

_______________________  

Jonathan D. Klein 

Chairman of the supervisory board 

6 

 
 
 
 
 
2019 Group Management Report 

Jumia Technologies AG  

1. 

1.1 

1.2 

2. 

2.1 

2.2 

2.2.1 

2.2.2 

2.2.3 

2.2.4 

2.3 

3. 

3.1 

3.2 

3.2.1 

3.2.2 

3.2.3 

3.3 

3.4 

4. 

5. 

Group fundamentals ............................................................................................................ 8 

Business model and legal basis of financial reporting .............................................. 8 

Research and development ....................................................................................... 9 

Economic report .................................................................................................................. 9 

General economic and sector-specific conditions ........................................................ 9 

Course of business ...................................................................................................... 10 

Operating results ................................................................................................. 10 

Financial situation ............................................................................................... 11 

Asset Situation .................................................................................................... 12 

Overall representations concerning the Group´s development  
of earnings,  financial situation and net assets .................................................... 13 

Financial and non-financial performance indicators .................................................. 13 

Outlook, opportunities and risk report .............................................................................. 15 

Outlook ....................................................................................................................... 15 

Risk report including a description of the accounting  
related internal control and risk management system................................................. 16 

Structure of the risk management ........................................................................ 16 

Key features of the accounting related internal control and  
risk management system ..................................................................................... 18 

Risks .................................................................................................................... 19 

Opportunities report ................................................................................................... 25 

Summary of the Group´s risk situation ...................................................................... 26 

Declaration on corporate management .............................................................................. 26 

Events after the balance sheet date .................................................................................... 26 

7 

 
 
 
 
 
 
 
  
  
  
 
1. 

1. 

Group fundamentals 

1.1 

Business model and legal basis of financial reporting 

Jumia Technologies AG, with registered offices at Charlottenstraße 4, 10969 Berlin, Germany, was founded 
in  2012  and  is  a  leading  Internet  group  doing  business  in  many  countries  in  Africa.  Below,  Jumia 
Technologies AG and its affiliates is also referred to as  “Jumia”, the “Company” or the  “Group”. In its 
capacity  as  group  parent  company,  Jumia  Technologies  AG  renders  central  functions,  including  the 
financing  of  group-wide  and  internal  services.  The  Group’s  business  and  operational  activities  are 
conducted solely by its subsidiary companies located in eleven countries in Africa.   

The Company’s American Depositary Shares, (“ADS”) have been listed on the New York Stock Exchange 
(NYSE)  under  the  symbol  JMIA  since  April  2019.  The  Company  thus  qualifies  as  a  listed  corporation 
within the meaning of Section 3 (2) Corporation Act (“AktG”) but for want of a listing on an exchange 
pursuant  to  Section  2  (11)  Securities  Trading  Act  (“WpHG”)  is  not  a  capital  market-oriented  company 
within the meaning of Section 264d Commercial Code (“HGB”). 

Under  Section  267  (1)  HGB,  the  Company  counts  as  a  small  incorporated  company.  Accordingly,  the 
individual financial statements under commercial law, which the Company draws up in compliance with 
Section 264 (1) HGB, are not subject to the auditing duty pursuant to Section 316 (1) HGB and are produced 
taking advantage of all commercial-law simplification options. The Jumia Technologies AG consolidated 
financial statements were drawn up exercising the option under Section 290 in combination with Section 
319e (3) HGB in compliance with the International Financial Reporting Standards adopted by the European 
Union. Pursuant to Section 315 HGB, the Company’s consolidated financial statements are supplemented 
by  a  group  management  report  which  contains  all  the  compulsory  information  envisaged  for  listed 
corporations under the provisions of Sections 289 to 289f HGB. In so far as those provisions give Jumia a 
legal opportunity to publish information on its homepage and cite this in the group management report, that 
opportunity is taken up.  

Jumia  is  the  leading  pan-African  e-commerce  platform.  The  Jumia  platform  comprises  a  marketplace, 
which brings sellers and consumers together, a logistics service, which enables the shipping and delivery 
of  packages  from  sellers  to  consumers,  and  a  payment  service,  which  simplifies  transactions  between 
participants active on the Jumia platform. 

The Company is currently doing business in 11 countries. On 31 December 2019, Jumia comprised 71 legal 
entities (prior year: 78). 

The following graphic shows the countries as of 31 December 2019 in which the Group is doing business 
and has subsidiaries:  

8 

 
 
 
 
 
 
 
 
 
 
 
 
1. 

1.2 

Research and development 

We continuously invest in our technology and data collection and analytics capabilities. We operate our 
technology center in Porto, Portugal, which provides the centralized and harmonized technology backbone 
for our operations across our regions. Our research and development activities focus on the production, 
maintenance and operation of new and existing goods and services. We see our technology and content 
expense  as  an  investment  in  future  growth  and  seller  and  consumer  experience  and  satisfaction.  Going 
forward, we intend to maintain or increase our investments into our technology and data capabilities.  In 
2019, the Company’s research and development costs were not material in relation to our overall expenses.  

2. 

Economic report 

2.1 

General economic and sector-specific conditions 

General economic conditions 

According to the “World Economic Outlook” of the International Monetary Fund (the “IMF”) published in 
January 2020, the global economy remains in a consolidation process. Global growth is expected to rise 
from an estimated 2.9 percent in 2019 to 3.3 percent in 2020 and 3.4 percent in 2021.  

In Africa south of the Sahara, the IMF expectations envisage growth to pick up to 3.5 percent between 2020 
and  2021  (from  3.3  percent  in  2019).  The  forecast  is  0.1  percentage  points  lower  than  in  the  World 
Economic Outlook published in October 2019 and 0.2 percentage points  weaker for 2021. This reflects 
downward adjustments for South Africa (where structural restrictions and deteriorating public finances are 
impacting business confidence and private  investment) and for Ethiopia (where the consolidation in the 
public sector required to limit the debt ratio will probably impact growth). Weather-related disasters such 
as tropical storms, floods, heat waves, droughts and forest fires have caused severe humanitarian costs and 
the loss of livelihoods in several regions in the last few years. Climate change, the driver of the increasing 

9 

 
 
 
 
 
 
 
 
 
 
 
frequency and intensity of weather-related disasters, is already threatening to have health and economic 
consequences, not only in the directly affected regions.   

These  forecasts  do  not  take  into  consideration  the  effects  of  the  COVID  19  pandemic  which  may  be 
profound but which remain uncertain at the time of publication of this report. 

Sector-specific conditions 

By the end of 2018, the number of mobile telephone subscribers in Sub-Saharan Africa already amounted 
to  465  million,  a  year-on-year  increase  of  20  million  and  equal  to  44%  of  the  total  population. 
Approximately 239 million persons and thus approximately 20% of the total population are regular users 
of  the  mobile  Internet.  The  region  thus  remains  the  fastest  growing  region  in  Africa,  with  an  expected 
compound annual growth rate (CAGR) of 4.6% and a further 167 million mobile telephone subscribers by 
2025.  

The demographic structure of the Africa region will continue to ensure that many young consumers will 
conclude a cell phone contract when they are old enough and thus contribute significantly to the sector’s 
growth.  By  2025,  over  300  million  people  will  be  using  the  mobile  Internet,  most  of  whom  will  be 
connected  via  mobile  high-speed  broadband  networks.  The  region  remains  a  hot  spot  for  mobile  pay 
services. By the end of 2018, there were already 395.7 million registered mobile payment accounts, which 
corresponds  to  almost  half  of  the  mobile  payment  accounts  worldwide.  (source:  GSMA  –  The  Mobile 
Economy – Sub-Saharan Africa 2019). 

2.2 

Course of business 

In fiscal year 2019, Jumia recorded a 38.7% increase in revenue. This increase fell within the Group’s prior-
year forecast. In fiscal year 2019, revenue rose from EUR 129.06 million in fiscal year 2018 to EUR 160.41 
million. EBIT fell from - EUR 169.5 million to - EUR 226.5 million. EBIT development was thus also in 
line with the prior-year forecasts.  

Altogether, Jumia  generated a consolidated group loss of EUR 226.34 million (prior year:  EUR 170.62 
million). 

2.2.1  Operating results 

In EUR k 

Revenue 

Cost of revenue 

Gross profit 
Fulfillment expense 

Sales and advertising expense 

Technology and content expense 
General and administrative expense(2) 

Other operating income 

Other operating expense 

Operating loss 
Finance income 

Finance costs 

Loss before income tax 
Income tax expense 

Loss for the year 

      01.01. – 31.12.2019   01.01. – 31.12.2018  
Restated  

 160,408   

 129,058   

 84,506   
 75,902   
 77,392   

 56,019   

 27,272   

 144,525   

 1,929   

 496   

 (227,873)   
 3,959   

 2,576   

 (226,490)   
 575   
 (227,065)   

 84,849   
 44,209   
 50,466   

 46,016   

 22,432   

 94,925   

 172   

 277   

 (169,735)   
 1,590   

 1,349   

 (169,494)   
 887   
 (170,381)   

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
  
 
 
 
 
 
 
 
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
 
 
 
  
  
 
 
The Company’s geographical distribution of revenue was as follows: 

in EUR k 

West Africa(1) 
North Africa(2) 

East and South Africa(3) 

Portugal 

France 

United Arab Emirates 

Germany 

Total 

   01.01.– 31.12.2019     01.01.– 31.12.2018  

68,919    

57,238    

32,839    

43    

—    

49   

1,320    

160,408    

65,655    

36,947    

25,947    

509    

—    

—   

—    

129,058    

Cost of revenue developed in line with revenue from first-party sales and remained nearly unchanged at 
€84.5 million in 2019 compared to €84.8 million in 2018. Cost of revenue primarily includes the purchase 
price of consumer products sold in first-party sales. Certain expenses associated with third-party sales, such 
as compensation paid to sellers for lost, damaged or late delivery items are also included in cost of revenue. 

Gross profit increased by 71.7% from €44.2 million in 2018 to €75.9 million in 2019, primarily due to 
increased  platform  monetization  with  respect  to  marketplace  revenue  as  well  as  enhanced  promotional 
discipline and reduced emphasis on consumer incentives which supported margins. 

Fulfillment expense increased by 53.4% from €50.5 million in 2018 to €77.4 million in 2019, primarily 
due to an increase in freight and shipping expense resulting from an increase in volumes and an increase in 
cross-border sales. Volume increases contribute to fulfillment cost efficiencies as they allow us to achieve 
lower shipping costs per package on a given route. 

Sales and advertising expense increased by 21.7% from €46.0 million in 2018 to €56.0 million in 2019, 
primarily  due  to  an  increase  in  marketing  activity.  Sales  and  advertising  expense  per  Annual  Active 
Consumer  decreased  by  21.1%  from  €11.6  in  2018  to  €9.2  in  2019,  reflecting  continued  marketing 
efficiencies,  increased  share  of  traffic  on  our  app  which  helps  reduce  re-engagement  costs,  and  more 
effective search marketing investments.  

Technology and content expense increased by 21.6% from €22.4 million in 2018 to €27.3 million in 2019, 
primarily  due  to  technology  infrastructure  costs  and  technology  license  and  maintenance  fees.  This 
development  was  mainly  driven  by  an  increase  in  hosting  and  server  costs  due  to  higher  traffic  on  our 
platform. 

General and administrative expense increased by 52.3% from €94.9 million in 2018 to €144.5 million in 
2019, primarily due to an increase in staff costs as we enhanced our organizational set-up to operate as a 
listed company.  Share-based compensation expense increased from €17.4 million in 2018 to €37.3 million 
in  2019  as  well  as  an  increase  in  audit,  legal  and  other  advisory  fees,  which  was  in  part  related  to 
preparations for our initial public offering. Higher rental expenses and office costs also contributed to the 
increase  in  general  and  administrative  expense.  We  incurred  restructuring  related  general  and 
administrative expense of €2.2 million in the fourth quarter of 2019 as part of our portfolio optimization 
and  headcount  rationalization  initiatives,  including  redundancy  benefits,  provisions  and  other  business 
termination costs. 

2.2.2  Financial situation 

EUR m 

Net cash flows used in operating activities 

   01.01.– 31.12.2019   
(182.588)    

01.01.– 31.12.2018 
(139.012) 

1 West Africa comprises Nigeria, Ivory Coast, Senegal, Cameroon and Ghana. 
2 North Africa comprises Egypt, Tunisia, Morocco and Algeria. 
3 East and South Africa comprises Kenya, Tanzania, Uganda, Rwanda and South Africa. 

11 

 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
  
                                                           
Net cash flows used in investing activities 

Net cash flows from financing activities 

Net increase in cash and cash equivalents 
Effect of exchange rate changes on cash and cash equivalents 

Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

(67.701)    
316.828    
66.539    
(2.847) 

100.635   
170.021    

(3.633) 

213.249 

70.604 
(0.303) 

29.728 

100.635 

As in the prior year, cash and cash equivalents comprise the balance sheet items cash in hand, bank credit 
balances and cheques. 

Net cash flows used in operating activities increased by 31.3% from a cash outflow of €139.0 million in 
2018 to a cash outflow of €182.6 million in 2019, primarily driven by an increase in our loss before income 
tax adjusted for non-cash items. An increase in working capital due to an increase in accounts receivables 
and a decrease in accounts payables accounted for a net cash outflow of €12.4 million in 2019 compared to 
a net cash inflow of €1.8 million in 2018. 

Net cash flows used in investing activities increased significantly from a cash outflow of €3.6 million in 
2018 to a  cash outflow of €67.7 million  in 2019 due  to cash outflows related to the placement of term 
deposits of €62.7 million in 2019.  

Net cash flows from financing activities increased by 48.6% from a cash inflow of €213.2 million in 2018 
to a cash inflow of €316.8 million in 2019. In 2018, cash inflows primarily related to proceeds in the amount 
of €216 million based on existing capital commitments called from our shareholders. In 2019, cash inflows 
primarily related to proceeds from the April 2019 initial public offering and a concurrent private placement 
with Mastercard. 

On  31  December  2019,  cash  and  cash  equivalents  amounted  to  EUR  170.02 million  (prior  year:  EUR 
100.64 million). 

As of the balance-sheet date, the equity base reflects a higher year-on-year equity capital ratio of 61.4% 
(prior year: 35.1%).  

2.2.3  Asset situation 

Assets 

in EUR k 
Non-current assets 
Current assets 
Total 

Equity capital & liabilities 

in EUR k 
Equity 
Liabilities 
Total 

  31 December  
  2019 

19,098    

278,084 
297,182 

  31 December  
   2018 
   Adjusted 

% 

6,638 
135,382 
142,020 

4.7 
95.3 
100.0 

% 

6.4 
93.6 
100.0 

  31 December  
  2019 

182,574    
114,608 
297,182 

  31 December  
   2018 
   Adjusted 

% 

49,848 
92,172 
142,020 

35.1 
64.9 
100.0 

% 

61.4 
38.6 
100.0 

The asset side of the balance sheet is shaped largely by term deposits (EUR 62.42 million; prior year: EUR 
0.00), cash and cash equivalents (EUR 170.02 million; prior year: EUR 100.64 million), trade and other 
receivables  of  EUR  16.94 million  (prior  year: EUR  13.03 million),  prepaid  expenses  and  other  current 
assets of EUR 12.59 million (prior year: EUR 7.38 million) and also inventories (EUR 10.00 million; prior 
year: EUR 9.43 million). The increase in trade and other receivables is largely due to higher trade notes and 

12 

 
 
 
  
  
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
  
  
 
 
 
 
 
 
 
 
 
 
    
    
 
  
  
 
 
 
 
 
 
accounts  receivable  (EUR  17.78  million;  prior  year  EUR  12.32  million)  and  also  to  higher  advance  to 
suppliers (EUR 2.36 million;  prior year: EUR 0.24 million). The increase in  prepaid expense and other 
current assets was comprised of prepaid server hosting fees and software license fees (EUR 7.79 million; 
prior year: EUR 1.63 million). 

Consolidated equity rose by EUR 132.72 million from EUR 49.85 million to EUR 182.57 million. In total, 
in 2019, the Group received capital contributions of EUR 329.17 million (prior year: EUR 215.99 million). 
As of 31 December 2019, the Group had an equity base with an equity capital ratio of 61.4% (prior year: 
35.1%). 

Liabilities contain mainly short-term liabilities, comprising trade and other payables (EUR 56.44 million; 
prior year: EUR 47.29 million) and provisions for liabilities and other charges (EUR 27.04 million; prior 
year: EUR 19.69 million). The increase is in general due to higher business activities. 

2.2.4  Overall representations concerning the Group’s development of earnings, financial 
situation and net assets  

Jumia Technologies AG and its subsidiary companies addressed multiple challenges in fiscal year 2019. 
The overall business development can be seen as positive.  

2.3 

Financial and non-financial performance indicators 

We assess the success of our business through a set of key performance indicators including the number of 
Annual Active Consumers, Orders, Gross Merchandise Value (“GMV”), Total Payment Volume (“TPV”), 
JumiaPay Transactions and Adjusted EBITDA. These metrics are not derived from the applied accounting 
standards. 

The most important performance indicators at the group level are:  

Annual Active Consumers 

“Annual Active Consumers” means unique consumers who placed an order for a product or a service on 
our  platform,  within  the  12-month  period  preceding  the  relevant  date,  irrespective  of  cancellations  or 
returns. We believe that Annual Active Consumers is a useful indicator for adoption of our offering by 
consumers in our markets. 

Orders 

“Orders” corresponds to the total number of orders for products and services on our platform, irrespective 
of cancellations or returns, for the relevant period. We believe that the number of orders is a useful indicator 
to measure the total usage of our platform, irrespective of the monetary value of the individual transactions. 

GMV 

“Gross Merchandise Value” (“GMV”) corresponds to the total value of orders for products and services, 
including shipping fees, value added tax, and before deductions of any discounts or vouchers, irrespective 
of cancellations or returns for the relevant period. We believe that GMV is a useful indicator for the usage 
of our platform that is not influenced by shifts in our sales between first-party and third-party sales or the 
method of payment. We use Annual Active Consumers, Orders and GMV as some of many indicators to 
monitor usage of our platform. 

Total Payment Volume 

“Total  Payment  Volume”  (“TPV”)  corresponds  to  the  total  value  of  orders  for  products  and  services 
processed using JumiaPay including shipping fees, value-added tax, and before deductions of any discounts 
or vouchers, irrespective of cancellations or returns, for the relevant period. We believe that TPV, which 
corresponds to the share of GMV for which JumiaPay was used as the relevant payment method, provides 
a useful indicator of the development, and adoption by consumers, of our payment services offerings. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
JumiaPay Transactions 

“JumiaPay  Transactions”  corresponds  to  the  total  number  of  orders  for  products  and  services  on  our 
marketplace processed using JumiaPay, irrespective of cancellations or returns, for the relevant period. We 
believe  that  JumiaPay  Transactions  provides  a  useful  indicator  of  the  development,  and  adoption  by 
consumers, of our payment services offerings for orders on our platform irrespective of the monetary value 
of  the  individual  transactions.  We  use  TPV  and  the  number  of  JumiaPay  Transactions  to  measure  the 
development of our payment services. 

Adjusted EBITDA 

We define Adjusted EBITDA as loss for the year adjusted for income tax expense (benefit), finance income, 
finance costs, depreciation and amortization and further adjusted by share-based payment expense. 

Adjusted EBITDA is a supplemental non-IFRS measure of our operating performance that is not required 
by,  or  presented  in  accordance  with,  IFRS.  Adjusted  EBITDA  is  not  a  measurement  of  our  financial 
performance under IFRS and should not be considered as an alternative to loss for the year, loss before 
income tax or any other performance measure derived in accordance with IFRS. We caution investors that 
amounts  presented  in  accordance  with  our  definition  of  Adjusted  EBITDA  may  not  be  comparable  to 
similar measures disclosed by other companies, because not all companies and analysts calculate Adjusted 
EBITDA in the same manner. We present Adjusted EBITDA because we consider it to be an important 
supplemental measure of our operating performance. Management believes that investors’ understanding 
of  our  performance  is  enhanced  by  including  non-IFRS  financial  measures  as  a  reasonable  basis  for 
understanding our ongoing results of operations. By providing this non-IFRS financial measure, together 
with  a  reconciliation  to  the  nearest  IFRS  financial  measure,  we  believe  we  are  enhancing  investors’ 
understanding of our business and our results of operations, as well as assisting investors in evaluating how 
well we are executing our strategic initiatives. 

Management uses Adjusted EBITDA: 

 

 

 
 

as  a  measurement  of  operating  performance  because  it  assists  us  in  comparing  our  operating 
performance on a consistent basis, as it removes the impact of items not directly resulting from 
our core operations; 
for  planning  purposes,  including  the  preparation  of  our  internal  annual  operating  budget  and 
financial projections; 
to evaluate the performance and effectiveness of our strategic initiatives; and 
to evaluate our capacity to expand our business. 

Items excluded from this non-IFRS  measure are significant components in understanding and assessing 
financial performance. Adjusted EBITDA has limitations as an analytical tool and should not be considered 
in isolation, or as an alternative to, or a substitute for analysis of our results reported in accordance with 
IFRS, including loss for the year. Some of the limitations are: 

  Adjusted EBITDA does not reflect our share-based payments, income tax expense (benefit) or the 

 

 

amounts necessary to pay our taxes; 
although depreciation and amortization are eliminated in the calculation of Adjusted EBITDA, the 
assets  being  depreciated  and  amortized  will  often  have  to  be  replaced  in  the  future  and  such 
measures do not reflect any costs for such replacements; and 
other companies may calculate Adjusted EBITDA differently than we do, limiting its usefulness 
as a comparative measure. 

Due to these limitations, Adjusted EBITDA should not be considered as a measure of discretionary cash 
available to us to invest in the growth of our business. We compensate for these and other limitations by 
providing a reconciliation of Adjusted EBITDA to the most directly comparable IFRS financial measure, 
loss for the year. 

The  following  tables  provide  a  reconciliation  of  loss  for  the  year  to  Adjusted  EBITDA  for  the  periods 
indicated: 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loss for the year 
Income tax expense 
Finance income 
Finance costs 
Depreciation and amortization 
Share-based compensation 
Adjusted EBITDA(1) 
(1)  Unaudited. 

For the year ended December 31, 

2017 
EUR 

2018 
EUR 

2019 

EUR 

USD 

(in millions) 

(165.4)  
11.5  
(2.3)  
1.5  
1.6  
26.3  
(126.8)  

(170.4)  
0.9  
(1.6)  
1.3  
2.2  
17.4  
(150.2)  

(227.1)  
0.6  
(4.0)  
2.6  
7.9  
37.3  
(182.7)  

(unaudited) 
(254.9) 
0.6 
(4.4) 
2.9 
8.9 
41.8 
(205.1) 

The development of the performance indicators is shown in the following table. 

Annual Active Consumers 
Orders 
GMV 
TPV 
JumiaPay Transactions 
Adjusted EBITDA 

2017 

For the year ended December 31, 
2018 
(in million) 

2019 

 2.7     
n/a    
 507.1    EUR 
n/a   EUR 
n/a    
 (126.8)    EUR 

 4.0    
 14.4    
 828.2   EUR 
 54.8   EUR 

 2.0    
 (150.2)   EUR 

 6.1 
 26.5 
 1,097.6 
 124.3 
 7.6 
 (182.7) 

   EUR 
  EUR 

   EUR 

The management has decided to adjust the performance indicators at the group level compared with the 
prior-year report so that the Company’s development can be presented and communicated better. 

3. 

Outlook, opportunities and risks report 

3.1 

Outlook 

Jumia will continue to focus on usage and consumer adoption, in parallel with the development of 
JumiaPay, while driving cost efficiencies and progressing on our path to profitability. 

 In 2019, we initiated a business mix rebalancing aimed at supporting our path to profitability while 
driving long term usage and consumer acquisition. As part of this business mix rebalancing, we reduced 
promotional intensity on lower consumer lifetime value business while driving growth of high purchase 
frequency product categories. This resulted in negative GMV growth in the fourth quarter of 2019 
compared to the fourth quarter of 2018, while Orders increased by 49% and Annual Active Consumers 
increased by 54% over the same period.  

We expect the effects of the business mix rebalancing to continue playing out over at least the first half of 
2020. These effects will be further exacerbated by the COVID-19 outbreak which is causing a number of 
supply and logistics challenges. As a result, we expect continued GMV weakness over at least the first 
half of 2020, with better Order and Annual Active Consumers growth.  

In parallel, we expect to further develop digital payment on our platform, by enhancing the value 
proposition of JumiaPay through new features and more payment use cases. We expect double digit 
growth of both JumiaPay Total Payment Volume and Transactions for 2020. 

Cost efficiencies and steady progress on our path to profitability will remain a core part of our financial 
strategy. In 2019, Adjusted EBITDA loss rose 21.7% from EUR 150.2 million in 2018 to EUR 182.7 
million in 2019, as an increase in Gross profit was offset by higher general administrative and logistics 
expenses. In 2020, we expect to reduce our Adjusted EBITDA loss in absolute terms compared to 2019, 
thanks to improved Gross profit after Fulfillment expense, more efficient Sales & Advertising expense 
and G&A cost savings. 

15 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
    
   
   
 
 
 
 
The development of earnings of the Company can vary starkly from year to year due to the uncertainty of 
operating a relatively novel business model – e-commerce and digital payments – in volatile market 
conditions. This dynamic may be aggravated by the COVID-19 pandemic, which will confront our 
business with operational and logistics challenges, while adversely affecting the macro conditions in the 
markets where we operate. 

The management board expects the Group to remain a going concern beyond 2020, because it has adequate 
cash reserves of EUR 170.0 million, in addition to EUR 62.4 million of term deposit as of December 31, 
2019. 

3.2 

Risk report including a description of the accounting-related internal control and 
risk management system  

General description 

The early identification, analysis and control of potential risks is a fundamental part of Jumia’s corporate 
strategy. In order to identify risks and opportunities at an early stage and handle them consistently, Jumia 
uses a risk management system that also includes the early detection system in accordance with Section 91 
(2) AktG. The risk management system facilitates the identification, recording, assessment, documentation 
and reporting of risks across our operations.  

Jumia takes a holistic, integrative approach that combines the topics of risk management system, internal 
control  system  and  compliance  management  system  in  one  management  approach  (governance,  risk  & 
compliance approach). The structure of the risk management system and internal control system ensures 
that control and monitoring activities are aligned with corporate goals and their inherent risks. 

The internal control system encompasses all regulations, measures, principles and procedures to achieve 
corporate goals. In particular, it is intended to ensure the security and efficiency of business transactions, 
the effectiveness, cost-effectiveness and correctness of accounting and compliance with the relevant legal 
regulations, and to ensure the reliability of financial reporting. 

The  Management  Board  is  responsible  for  the  risk  management,  compliance  management  and  internal 
control systems. The Supervisory Board and Audit Committee, with the involvement of the Internal Audit 
department, monitor their effectiveness. 

1. 

3.2.1 Structure of the risk management 

Our risk management and compliance structure was implemented only recently and, in 2019, we were in 
the  early  stages  of  building  a  dedicated  centralized  risk  management  function.  Our  group-wide  risk 
management and compliance program is aimed at preventing corruption, fraud and other criminal or other 
forms of non-compliance by our management, employees, consultants, agents and sellers. 

The  aim  of  Jumia’s  risk  management  program  is  the  systematic  recording  and  evaluation  and  thus  the 
conscious and controlled handling of risks and opportunities in the company in order to identify unfavorable 
developments at an early stage and to take prompt action to mitigate and actively monitor identified risks.  
Jumia’s risk management program focuses on those activities that are important for Jumia’s future earnings 
and future business operations. 

Our  risk  management  system  includes  processes  for  identification,  assessment,  management  and 
mitigation, monitoring, reporting and documentation of risks.  These processes are designed centrally and 
implemented across the Group, and are described more fully below: 

  Risk identification.  Risks are identified and recorded periodically as part of our ongoing risk 

management and internal audit processes.   

  Risk assessment.  The company conducts a risk assessment of identified risks according to the 
potential impact and the probability of occurrence.  The probability assessment is based on a 
time horizon of one or two years after the assessment date.  Risks are assessed on a gross risk 
basis (before mitigation measures are in place) and a net risk basis (considering mitigation 
measures already existing). 

16 

 
 
 
 
 
 
 
 
 
  Risk management and implementation of mitigation procedures.  Identification of early 

warning indicators and threshold values, determination of mitigation tactics and procedures and 
definition of communication lines for ongoing and ad hoc reporting. 

  Risk monitoring.  The company continually monitors identified risks to ensure the 

implementation of the mitigation measures as well as the systematic recording and reporting of 
identified risks.   

  Risk reporting to the Management Board and Supervisory Board.  Risk reporting is subdivided 
into standard reporting as part of regular risk management and ad hoc reporting in the event of 
sudden risks that have a significant impact on the assets, financial position and results of 
operations. 

  Documentation.  Jumia has implemented a system, with its internal audit department, to 

document and record each identified risk and to monitor mitigation efforts. 

All existing risks are divided into five risk levels according to the estimated impact of the risk (Severe, 
Material, Important, Moderate and Minor). The level of the risk was determined on the basis of the 
estimated impact on our operations, financial performance, profitability and cash flows. Each identified 
risk is also evaluated and assigned an estimated likelihood of occurrence (Expected, Highly Likely, Likely, 
Not Likely, Remote). 

The risk assessment assigns each identified risk into a risk class (Critical, Very High, High, Medium, Low) 
described in the following matrix: 

Likelihood of Occurrence  

Remote 

Not Likely 

Likely 

Highly Likely 

Expected 

•  Occurs in 

exceptional 
circumstances 
or in the distant 
future 
•  0% - 4.9% 

likelihood of 
occurrence  

•  A small 

chance of 
occurring 
•  5% - 24.9% 
likelihood of 
occurrence  

•  Occurs from 
time to time 
•  25% - 49.9% 
likelihood of 
occurrence  

•  Highly likely 
occur in the 
near future 
•  50% - 74.9% 
likelihood of 
occurrence  

•  Expected to 
occur in the 
near future 
•  75% - 100% 
likelihood of 
occurrence  

s
l
e
v
e
L

t
c
a
p
m

I

Severe  

Medium 

Material  

Medium 

High 

High 

Important 

Low 

Medium 

Very High  

Critical  

Critical 

High  

High 

Very High  

Critical  

High  

Very High  

Moderate  

Low  

Medium 

Medium 

Medium 

High  

Minor  

Low 

Low 

Low 

Medium 

Medium 

The risk matrix facilitates the comparison of each risk’s relative priority and increases transparency of our 
overall risk exposure. The classification of risks from “low” to “critical” is used to determine the required 
priority of remediation actions as described in the chart below. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risk 
Classification 

Critical 

Very High  

High  

Action Priority  

Immediate risk mitigation plan required as risk has materialized or is imminent 

 
  Defined alternative plans and mitigation procedures also need to be in place 

  Risk action plan must be developed and approved 
  Defined alternative plans and mitigation procedures also need to be in place

  Risk action plan must be developed and approved 
  Contingency plans and procedures must also be in place 

Medium 

  Additional controls to be considered to reduce the level of risk 

Low 

  Manage within routine procedures 

Risks were managed centrally for the entire Jumia Group in 2019.  The continuous updating and  further 
development of risk management represents an ongoing management task that is pursued with high priority. 

3.2.2  Key features of the accounting-related internal control and risk management system 

In the light of the major impact of the internal control and risk management system, the Jumia management 
board has decided to include the information called for under Section 289 (4) HGB in the consolidated 
financial statements on a voluntary basis. 

The  objective  of  the  accounting-related  internal  control  and  risk  management  system  is  to  ensure  the 
regularity  of  the  financial  reporting  in  the  sense  of  the  consolidated  financial  statements  and  the  group 
management report being in compliance with all pertinent provisions. 

The  accountability  for  setting  up  and  effective  maintenance  of  reasonable  controls  over  the  financial 
reporting lies with the Jumia management board, which assesses the reasonableness and effectiveness of 
the control system as of every fiscal year end. 

The framework for drawing up the consolidated financial statements is formed in the main by the group-
wide uniform accounting policies, which are consistently applied by all group companies. New statutes, 
accounting  standards  and  other  official  pronouncements  are  routinely  analysed  for  their  relevance  and 
effects on the consolidated financial statements and the group management report. As and when required, 
accounting policies are adapted accordingly.  

The data basis for drawing up the consolidated financial statements is formed by the accounting information 
reported by Jumia and its subsidiaries, which in turn is based on the postings entered at the company level. 
The  reported accounting information is used to draw up group financial statements in the consolidation 
system. The consolidation adjustments and also the monitoring of compliance with concept and deadline 
requirements are carried out at the group level. 

The steps to be carried out for drawing up the consolidated financial statements are subjected to both manual 
and also system-based checks at all levels. This involves automating the accounting information supplied 
and checking it for accounting-specific relationships and consistency. 

The employees deployed in the accounting process are checked for their technical competence and undergo 
regular training. Every level applies the fundamental approach of the »two-heads principle«. In addition, 
the  accounting  information  at  every  level  has  to  pass  through  certain  release  processes.  Other  control 
mechanisms  include  target-actual  comparisons  and  analyses  of  the  content  composition  and  changes  in 

18 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
individual items, not only for the accounting information reported by group units but also the consolidated 
financial statements. 

Access  authorisations  are  defined  in  the  accounting-related  IT  systems  so  as  to  ensure  that  accounting-
related data are protected against unauthorised access, use and changes. Every company included in the 
consolidated financial statements is subject to the centrally specified rules for information security. This 
helps to ensure that users of such IT systems only have access to information and systems which they need 
to carry out their tasks. 

The  supervisory  board  is  likewise  involved  in  the  control  system  via  the  audit  committee.  The  audit 
committee monitors in particular the accounting process, the effectiveness of the control system, the risk 
management system and the auditing. In addition, it is responsible for reviewing the records for Jumia’s 
individual and consolidated financial statements; and it discusses the consolidated financial statements and 
the group management reports with the management board and the auditor.  

As with the risk management system, the group-wide accounting-related control system was still being set 
up in fiscal year 2019. 

3.2.3  Risks 

The risks described below are among the highest risks identified in our risk assessment program.  All of 
the risks described below are deemed to be either “Critical” or “Very High”.  You may also refer to our 
Annual Report on Form 20-F, filed with the US Securities and Exchange Commission (the “SEC”) on 
April 3, 2020, for a detailed discussion of risks that may affect our business.   It is available on the SEC’s 
website at www.sec.gov/edgar and on our website at investor.jumia.com. 

We assign risks to each of the following critical risk areas: 

  Strategic and Operational  

  Technology  

  Political, Legal and Compliance 

  Financial and Reporting 

The critical risk area of each “Critical” or “Very High” risk is described in the chart below and each risk is 
described in detail in the text that follows. 

Risk  

We have incurred significant losses since inception and there is 
no guarantee that we will achieve or sustain profitability in the 
future. 

We face risks related to health epidemics and other outbreaks 
such as COVID-19, which could significantly disrupt our 
supply chain, disrupt our operations and negatively affect our 
development. 

We may experience malfunctions or disruptions of our 
technology systems and cybersecurity breaches. 

Many of our countries of operation are, or have been, 
characterized by political instability or changes in regulatory 
or other government policies. 

Failure to deal effectively with any fraud perpetrated and 
fictitious transactions conducted on our platform could harm 
our business. 

Critical Risk Area  

Classification  

Strategic and Operational 

Critical  

Strategic and Operational 

Critical 

Technology 

Critical 

Political, Legal and 
Compliance 

Very High  

Strategic and Operational 

Very High  

We face competition, which may intensify. 

Strategic and Operational 

Very High  

If we fail to implement and maintain an effective system of 
internal controls over financial reporting, we may be unable to 

Financial and Reporting 

Very High  

19 

 
 
 
 
 
 
 
 
 
accurately report our results of operations, meet our reporting 
obligations or prevent fraud. 

If we are unable to accurately assess our performance through 
certain key performance indicators, this may adversely affect 
our ability to determine and implement appropriate strategies. 

Strategic and Operational 

Very High  

Our platform may be exposed to money laundering and 
terrorist financing risk. 

Our business is subject to the general tax environment in the 
countries in which we currently operate, and any changes to 
this tax environment may increase our tax burden. 

Political, Legal and 
Compliance 

Political, Legal and 
Compliance 

Very High  

Very High  

We are subject to governmental regulation and other legal 
obligations related to privacy, data protection and information 
security. If we are unable to comply with these, we may be 
subject to governmental enforcement actions, litigation, fines 
and penalties or adverse publicity. 

We may be subject to allegations and lawsuits concerning the 
content of our platform or claiming that items listed on our 
marketplace are counterfeit, pirated or illegal. 

Required licenses, permits or approvals may be difficult to 
obtain in the countries in which we currently operate, and once 
obtained may be amended or revoked arbitrarily or may not be 
renewed. 

Political, Legal and 
Compliance 

Very High  

Political, Legal and 
Compliance 

Very High  

Political, Legal and 
Compliance 

Very High  

We have incurred significant losses since inception and there is no guarantee that we will achieve or 
sustain profitability in the future. 

Our revenue is not sufficient to cover our operating expenses. Since we were founded in 2012, we have 
not been profitable on a consolidated basis and we expect that our operating expenses will continue to 
increase. If we cannot successfully generate revenue at a rate that exceeds the costs associated with our 
business, we will not be able to achieve or sustain profitability or generate positive cash flow on a 
sustained basis and our revenue growth rate may decline. 

If we are not able to raise the required capital on economically acceptable terms, or at all, or if we fail to 
project and anticipate our capital needs, we may be forced to limit or scale back our operations, which 
may adversely affect our growth, business and market share and could ultimately lead to insolvency.  
COVID-19 may also negatively affect our ability to raise additional capital, as our business results may 
be negatively affected and as markets and investors may not be willing to invest in companies such as us.  
To mitigate these risks, we have initiated a number of cost saving measures and are focused on cost 
discipline and expense reductions across our business.  We are planning further Sales & Advertising 
expense efficiency as well as focusing on further G&A and staff cost reductions. 

We face risks related to health epidemics and other outbreaks such as COVID-19, which could 
significantly disrupt our supply chain, disrupt our operations and negatively affect our development. 

Our business could be adversely impacted by the outbreak of epidemics or pandemics, such as COVID-
19. The COVID-19 outbreak has significantly negatively impacted our business in many ways: 

  As part of our cross-border business, we facilitate orders into Africa from international 

sellers. The COVID-19 outbreak has disrupted, and may continue to disrupt, the operations 
of these international sellers. For example, some of these sellers have been forced to 
temporarily halt production, close their offices or suspend their services. 

  Many of our local sellers depend on imported products. The reactions to the COVID-19 
pandemic have posed challenges for our sellers to source products and raw materials. 

  Certain of our sellers and restaurant venders on our platform may be forced to shut down 

and may go out of business which may negatively impact our results. 

20 

 
 
 
 
  The COVID-19 pandemic has already negatively impacted consumer sentiment in many of 
our countries of operation, which has led to a reduction in discretionary spending. While we 
may benefit from a shift from offline to online trade, there can be no assurance that the 
effects of this shift will outweigh the negative impact caused by a change in consumer 
sentiment. 

  Any fears among consumers that COVID-19 could be transmitted through goods shipped by 
us, reduced consumer spending on discretionary items or the economic consequences of 
administrative measures to limit the spreading of COVID-19 may significantly negatively 
affect our sales. 

  We may incur increased operating costs as we adapt to new demands of operating during the 
term of the pandemic and we may experience disruptions to our operations including to 
implement enhanced employee safety procedures. 

  We have been required to temporarily shut down our fulfilment center in South Africa. Any 
further forced or voluntary shut downs of business operations, or other intervention in our 
business by police and government authorities, in any of the geographies in which we have 
operations may negatively affect our ability to do business, operate our fulfilment centers, 
serve our customers and fulfill our administrative tasks. 

As a result, the effects of the COVID-19 pandemic have adversely affected, and may continue to 
adversely affect our business, financial condition, results of operations and prospects. Further, COVID-19 
may lead to unrest, instability and crisis in our countries of operation, which may further impact 
negatively our business. To mitigate the impact of the pandemic on our business, we are implementing 
plans to reduce our expenses, including through a review of our size of operations and of the 
remuneration of our work force, and have taken steps to protect our employees, consumers and other 
partners. 

We may experience malfunctions or disruptions of our technology systems and cybersecurity breaches. 

We rely on a complex technology platform and technology systems to operate our websites and apps. 
While we analyze our technology systems regularly, we may not be able to correctly assess their 
susceptibility to errors, hacking or viruses. Our systems may experience service interruptions or 
degradation because of hardware and software defects or malfunctions, computer denial-of-service and 
other cyberattacks, human error, earthquakes, hurricanes, floods, fires, natural disasters, power losses, 
disruptions in telecommunications services, fraud, military or political conflicts, terrorist attacks, 
computer viruses, or other events. Our systems are also subject to break-ins, sabotage and intentional acts 
of vandalism. Some of our systems are not fully redundant, and our disaster recovery planning is not 
sufficient for all eventualities. To mitigate the risk of malfunctions or disruptions of our technology 
systems, we continue to invest in the build of an adequate business continuity infrastructure and would 
work with third parties to fix any malfunction or to address any other disruption in the event that we lack 
internal resources to do so We collect, maintain, transmit and store personal data and other sensitive 
information, proprietary information and business secrets through our websites, apps and other 
technology systems.  We employ third-party service providers that store, process and transmit such 
information on our behalf, in particular payment details. Furthermore, we rely on encryption and 
authentication technology licensed from third parties to securely transmit sensitive and confidential 
information. We take steps such as the use of password policies and firewalls to protect data and we 
undertake periodic reviews of our security practices.  

Many of our countries of operation are, or have been, characterized by political instability or changes 
in regulatory or other government policies. 

Frequent and intense periods of political instability make it difficult to predict future trends in 
governmental policies in our countries of operation. Governments in Africa frequently intervene in the 
economies of their respective countries and occasionally make significant changes in policy and 
regulations. Governmental actions have often involved, among other measures, nationalizations and 
expropriations, price controls, currency devaluations, mandatory increases on wages and employee 
benefits, capital controls and limits on imports. Our business, financial condition and results of operations 
may be adversely affected by changes in government policies or regulations, including such factors as 
exchange rates and exchange control policies, inflation control policies, price control policies, consumer 
protection policies, import duties and restrictions, liquidity of domestic capital and lending markets, 

21 

 
 
 
electricity rationing, tax policies, including tax increases and retroactive tax claims, and other political, 
diplomatic, social and economic developments in or affecting the countries where we operate.  In the 
future, the level of intervention by African governments may continue to increase, including in response 
to the COVID-19 pandemic. To seek to mitigate this risk, we engage with our regulators on matters 
relevant to our business proactively and constructively.  We believe that the distribution of our operations 
across 11 countries in Africa also helps to avoid excessive concentration of political risk in any single 
state. 

Failure to deal effectively with any fraud perpetrated and fictitious transactions conducted on our 
platform could harm our business. 

We face risks with respect to fraudulent activities on our platform. Given the countries in which we 
operate, the number of participants on our platform and the fragmentation of our business, it is a 
challenge to anticipate, detect and address fraudulent activities. We have implemented various measures 
to detect and reduce the occurrence of fraudulent activities on our platform, and we continually 
implement measures designed to prevent fraud similar to instances we have experiences in the past.  As 
part of our normal business, we continually take steps to strengthen our control environment and enhance 
our transaction monitoring procedures. 

We face competition, which may intensify. 

As the e-commerce business model is relatively new in the markets in which we operate, competition for 
market share may intensify significantly. Current competitors, such as Souq.com (a company affiliated 
with Amazon) and noon in Egypt, Konga in Nigeria or Takealot and Superbalist, which are both part of 
the Naspers group, in South Africa, may seek to intensify their investments in those markets and also 
expand their businesses in new markets. We also face competition for on-demand services from 
companies such as Glovo, UberEast and OFood while in digital services we face competition from 
companies such as OPay and PalmPay and some traditional financial institutions. In addition, new 
competitors may emerge, or global e-commerce companies, such as Amazon, Asos or Alibaba, which 
already offer shipping services to certain African countries for a selection of products, may expand across 
our markets, and such competitors may have greater access to financial, technological and marketing 
resources than we do. We also face competition from transactions taking place through other platforms, 
including via social media sites such as Instagram or Facebook.  We monitor our competition closely in 
all of our markets of operation and take steps to improve and continue to differentiate our platform from 
the services offered by our competitors.   

If we fail to implement and maintain an effective system of internal controls over financial reporting, 
we may be unable to accurately report our results of operations, meet our reporting obligations or 
prevent fraud. 

Prior to our initial public offering, we were a private company with limited accounting personnel and 
other resources with which to address our internal control over financial reporting. Since our initial public 
offering in 2019, we have been a public company in the United States subject to US law regarding 
financial reporting and internal controls over financial reporting. Our reporting obligations may place a 
significant strain on our management, operational and financial resources and systems for the foreseeable 
future. To improve our control environment, and remediate two material weaknesses confirmed by our 
management, we have taken steps including hiring additional employees with experience in public 
company accounting, taking steps to improve our controls and procedures including incorporating 
automated and software-based accounting tools, engaging third parties to support our internal resources 
related to accounting and internal controls, implementing additional internal training for our accounting 
and finance teams, investing in our finance IT systems and centralizing and increasing controls around 
access control. 

If we are unable to accurately assess our performance through certain key performance indicators, 
this may adversely affect our ability to determine and implement appropriate strategies. 

We assess the success of our business through a set of key performance indicators.  Capturing accurate 
data to calculate our key performance indicators may be difficult, in particular due to our limited 
operating history, and there is no guarantee that the information we have collected thus far is accurate or 
reliable. For example, we use consumer accounts to determine the number of Annual Active Consumers. 

22 

 
 
 
The number of consumer accounts may, however, be higher than the number of actual individual Annual 
Active Consumers. GMV could be inflated due to weak or error-prone data collection processes, 
fraudulent behavior by employees or independent sales consultants, or malicious seller or consumer 
behavior. As a result, our key performance indicators may not reflect our actual operating or financial 
performance and are not reliable indicators of our current or future revenue or profitability. Potential 
investors should therefore not place undue reliance on these key performance indicators in connection 
with an investment in our ADSs. The management of our business depends on our key performance 
indicators and other indicators derived from them, and if any of these indicators are inaccurate, we may 
make poor decisions. As we take steps to strengthen our internal controls over financial reporting, we are 
implementing additional controls and oversight procedures applicable to the production of our key 
performance indicators.   

Our platform may be exposed to money laundering and terrorist financing risk. 

We aim to comply with all applicable anti-money laundering and anti-terrorist financing laws and 
regulations for preventing money laundering and terrorist financing. However, our policies and 
procedures may not be completely effective in preventing other parties from using our platform, or any 
financial institutions we collaborate with, as a conduit for money laundering (including illegal cash 
operations) or terrorist financing without our knowledge. Although we take steps to diligence our sellers, 
we cannot guarantee that our ecosystem is void of individuals and entities (collectively, “persons”) who 
are the target of U.S. sanctions, including persons designated on the U.S. Department of the Treasury’s 
Office of Foreign Assets Control’s Specially Designated Nationals and Blocked Persons List or other 
international sanctions. We could be subject to liability and forced to change our JumiaPay business 
practices if we were found to be subject to or in violation of any laws or regulations governing banking, 
money transmission, tax regulation, anti-money laundering regulations or electronic funds transfers in any 
country where we operate; or if new legislation regarding these issues were enacted in the countries 
where JumiaPay operates. We are committed to building an effective financial crimes compliance 
program and monitoring transactions to mitigate money laundering and terrorist financing risk. 

Our business is subject to the general tax environment in the countries in which we currently operate, 
and any changes to this tax environment may increase our tax burden. 

Our business is subject to the general tax environment in the countries in which we currently operate. Our 
ability to use tax loss carryforwards and other favorable tax provisions depends on national tax laws and 
their interpretation in these countries. Changes in tax legislation, administrative practices or case law 
could increase our tax burden and such changes might even occur retroactively. Furthermore, tax laws 
may be interpreted differently by the competent tax authorities and courts, and their interpretation may 
change at any time, which could lead to an increase of our tax burden. For example, in a number of 
countries, tax authorities seek to characterize income from the provision of services as royalties under 
their domestic legislation and/or tax treaties, which would lead to the imposition of withholding tax and 
may significantly increase our tax burden. In addition, legislators and tax authorities have changed or may 
change territoriality rules or their interpretation for the application of value-added tax (“VAT”) on cross 
border services, which could lead to significant additional payments for past and future periods. In some 
of the countries in which we currently operate, tax authorities may also use the tax system to advance 
their agenda and may exercise their discretion in ways that may be perceived as selective or arbitrary, or 
in a manner that could be seen as being influenced by political or commercial considerations. 
Accordingly, we may face unfounded tax claims in such countries. We actively monitor developments in 
tax law and regulation in each of our countries of operation.   

We are subject to governmental regulation and other legal obligations related to privacy, data 
protection and information security. If we are unable to comply with these, we may be subject to 
governmental enforcement actions, litigation, fines and penalties or adverse publicity. 

We collect personally identifiable information and other data from our consumers and prospective 
consumers. We use this information to provide services and relevant products to our consumers, to 
support, expand and improve our business, and to tailor our marketing and advertising efforts. We may 
also share consumers’ personal data with certain third parties as authorized by the consumer or as 
described in our privacy policy. As a result, we are subject to governmental regulation and other legal 
obligations related to the protection of personal data, privacy and information security in certain countries 
where we do business, and there has been, and we expect there will continue to be, a significant increase 

23 

 
 
 
globally in laws that restrict or control the use of personal data. For example, in Europe, the data privacy 
and information security regime recently underwent a significant change, continues to evolve, and is 
subject to increasing regulatory scrutiny. The General Data Protection Regulation (“GDPR”), which came 
into force on May 25, 2018, implemented more stringent operational requirements for the use of personal 
data. These more stringent requirements include expanded disclosures to inform consumers about the use 
of personal data, increased controls on profiling consumers and increased rights for consumers to access, 
control and delete their personal data. In addition, there are mandatory data breach notification 
requirements and significantly increased penalties of the greater of €20 million or 4% of global turnover 
for the preceding financial year. 

Additionally, the regulatory landscape surrounding data protection, data privacy and information security 
is rapidly changing across Africa. Among the African countries in which we operate, Ivory Coast, Ghana, 
Senegal, Morocco, Nigeria, South Africa, Kenya, Uganda and Tunisia have established comprehensive 
data protection and data privacy laws or regulations. These data protection laws and regulations were only 
recently enacted. Compliance with the various data protection laws in Africa is challenging due to the 
complex and sometimes contradictory nature of the different regulatory regimes. Because data protection 
regulations are not uniform among the various African nations in which we operate, our ability to transmit 
consumer information across borders is limited by our ability to comply with conditions and restrictions 
that vary from country to country. In countries with particularly strict data protection laws, we might not 
be able to transmit data out of the country at all and may be required to host individual servers in each 
such country where we collect data. For example, Ivory Coast, Ghana, Senegal, Morocco, Nigeria, 
Kenya, Uganda and Tunisia all restrict data transfer across borders. Ghana, Kenya, Uganda and South 
Africa also require that a company notify consumers in the event of a personal data breach.  

Any failure or perceived failure by us to comply with rapidly evolving privacy or security laws, policies, 
legal obligations or industry standards or any security incident that results in the unauthorized release or 
transfer of personally identifiable information or other consumer data may result in governmental 
enforcement actions, litigation (including consumer class actions), criminal prosecution, fines and 
penalties or adverse publicity and could cause our consumers to lose trust in us, which could have a 
material adverse effect on our business, financial condition, results of operations and prospects. We 
actively monitor developments in data protection law and enforcement in each of our countries of 
operation.   

We may be subject to allegations and lawsuits concerning the content of our platform or claiming that 
items listed on our marketplace are counterfeit, pirated or illegal. 

We operate a marketplace where sellers can offer their goods and directly contact our consumers. 
Consumers or regulatory authorities may allege that items offered or sold through our marketplace 
infringe third-party copyrights, trademarks and patents or other intellectual property rights, are pirated or 
illegal or violate consumer protection laws or regulations. In the event that alleged counterfeit, pirated, 
illegal or infringing goods are listed or sold on our marketplace, we could face claims for such listings, 
sales or alleged infringement or for our failure to act in a timely or effective manner to restrict or limit 
such sales or infringement. If a governmental authority determines that we have aided and abetted the 
infringement or sale of counterfeit, pirated or illegal goods, we could face regulatory, civil or criminal 
penalties. Successful claims by third-party rights owners could require us to pay substantial damages or 
refrain from permitting any further listing of the relevant items. In addition, the public perception that 
counterfeit, pirated or illegal items are commonplace on our marketplace or perceived delays in our 
removal of these items, even if factually incorrect, could damage our reputation, result in lower list prices 
for goods sold through our marketplaces, deter sellers, consumers and brands from doing business via our 
platform, harm our business, result in regulatory pressure or action against us and diminish the value of 
our brand. We have adopted certain measures to verify the authenticity of goods sold on our marketplaces 
(for example, content verification for new sellers or for sellers who sell goods at prices that seem too low 
for genuine goods, and regular screening of items on our marketplace against a “watch list” of terms) to 
minimize potential violations and/or infringement of third-party intellectual property rights. 

Required licenses, permits or approvals may be difficult to obtain in the countries in which we 
currently operate, and once obtained may be amended or revoked arbitrarily or may not be renewed. 

Given our diversified offering of goods and services, we require numerous approvals and licenses from 
national, regional, and local governmental or regulatory authorities in the countries in which we currently 

24 

 
 
 
operate.  For  example,  we  may  be  required  to  obtain  licenses  to  be  able  to  continue  offering  or  expand 
certain of our payment solutions or lending services, and there can be no assurance that we will obtain any 
such licenses in a timely manner or at all. Even if obtained, licenses are subject to review, interpretation, 
modification or termination by the relevant authorities. Any unfavorable interpretation or modification or 
any termination of a required license may significantly harm our operations in the relevant country or may 
require  us to close down parts  or all of our operations in the relevant country. We  may seek to acquire 
payment service provider or other licenses related to our JumiaPay services, including by acquiring licensed 
entities,  and  any  license  we  may  acquire  will  be  subject  to  review,  interpretation,  modification  or 
termination by the relevant authorities and will subject our business to oversight and compliance obligations 
that we may not be able address in a timely manner. To mitigate these risks, we actively monitor our licenses 
in each of our operating countries and continue to invest in compliance programs including to meet the 
regulatory standards that will apply to us should we acquire direct licenses related to JumiaPay. 

3.3 

Opportunities report 

Jumia is the leading pan-African e-commerce platform. Our platform consists of our marketplace, which 
connects sellers with consumers, our logistics service, which enables the shipment and delivery of 
packages from sellers to consumers, and our payment service, which facilitates transactions among 
participants active on our platform in selected markets. 

We are active in three regions in Africa, which consist of 11 countries that together accounted for 
approximately 70% of Africa’s GDP of €2.2 trillion in 2019, according to estimates by the International 
Monetary Fund. Though still nascent, we believe that e-commerce in Africa is well positioned to grow. 

We intend to benefit from the expected growth of e-commerce in Africa through the investments that we 
have made and the extensive local expertise that we have developed since our founding in 2012. Through 
our operations, we have developed a deep understanding of the economic, technical, geographic and 
cultural complexities that are unique to Africa, and which vary from country to country. We believe that 
our deep understanding has enabled us to create solutions that address the needs and preferences of our 
sellers and consumers in the most comprehensive and efficient way. We possess extensive local 
knowledge of the logistics and payment landscapes in the markets in which we operate, which we 
consider to be a key component of the success of our company. In addition, we take full advantage of the 
mobile-centric aspects of the African market by having adopted a “mobile-first” approach in our product 
development and marketing efforts, which allows us to expand the audience for our goods and services, 
increase engagement and conversion and reduce our consumer acquisition costs. 

On our marketplace, a large and diverse group of sellers offer goods in a wide range of categories, such as 
fashion and apparel, smartphones, home and living, consumer packaged goods, beauty and perfumes and 
other electronics. We also provide consumers a restaurant food delivery service, and payment services 
such as airtime recharge. We believe that the number and quality of sellers on our marketplace, and the 
breadth of their respective offerings, attract more consumers to our platform, increasing traffic and orders, 
which in turn attracts even more sellers to Jumia, creating powerful network effects. Our marketplace 
operates with limited inventory risk, as the goods sold by sellers via our marketplace are predominantly 
sold by third-party sellers, meaning the cost of inventory remains with the seller. In 2019, the vast 
majority of the items sold on our marketplace was offered by third-party sellers. To a limited extent, we 
sell items directly in order to enhance consumer experience in key categories and regions. 

Our logistics service, Jumia Logistics, facilitates the delivery of goods in a convenient and reliable way. It 
consists of a large network of leased warehouses, pick up stations for consumers and drop-off locations 
for sellers and a significant number of local third-party logistics service providers, whom we integrate and 
manage through our proprietary technology, data and processes. In certain cities, where we believe it is 
beneficial to enhance our logistics service, we also operate our own last-mile fleet. 

Traditionally, consumers across Africa rely on cash to transact. We have designed our payment service, 
JumiaPay, to facilitate online transactions between participants on our platform, with the intention of 
integrating additional financial services in the future. As of 31 December 2019, JumiaPay was available 
in six markets: Nigeria, Egypt, Ivory Coast, Ghana, Morocco and Kenya.  

Our payment service app, Jumia One, also allows consumers to complete online payments for a broad 
range of every-day services offered by third-party providers, such as airtime recharge or utility payments, 

25 

 
 
 
 
 
 
 
 
 
 
 
as well as financial services such as micro-loans or savings products. Through Jumia Lending, our sellers 
can access financing solutions provided by third-party financial institutions, leveraging data from the 
sellers transactional activity on our platform for credit scoring purposes. We intend to continue expanding 
the range of payment and financial services offered to both consumers and sellers as part of the Jumia 
ecosystem, with a view to offering those services beyond our platform in the future. 

Our operations benefit from centralized decision-making and a uniform technology platform coupled with 
coordinated  local  presence.  Our  unified,  scalable  technology  platform  has  been  developed  by  our 
technology and data team, which is predominantly located in Portugal. This technology platform covers all 
relevant aspects of our operations, from data management, business intelligence, traffic optimization and 
consumer engagement to infrastructure, logistics and payments. We constantly collect and analyze data to 
help us optimize our operations, make our consumer experience more personal and relevant, and enable us, 
selected sellers and logistics partners to make informed real-time decisions. Our local teams in each of our 
countries of operations have access to, and may benefit from, the centralized data collection and analytics 
and are empowered to use the insights gained from our platform in order to take action locally. 

3.4. 

Summary of the Group’s risk situation 

The management believes that the critical risks that may impact our business have been recorded in the 
context of our risk management program and that no risks, other than those identified in our risk assessment, 
are currently discernible by Jumia that could endanger the continued existence of the Group. 

4. 

Declaration on corporate management / corporate governance report 

Jumia  exercises  the  opportunity  to  summarise  the  information  required  under  Section  289f  HGB  in  a 
separate corporate governance report and to publish this on the Company’s homepage. 

5.  

Events after the balance sheet date 

Concerning events after the balance sheet date we cite the reporting in the notes. 

Berlin, April 28, 2020 

The Management Board 

Sacha Poignonnec 

Jeremy Hodara 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Jumia Technologies AG and subsidiaries  

Group financial statement 
Consolidated financial statement as of and for the years ended 
December 31, 2019 and 2018 

27 

 
 
 
 
 
 
 
Independent auditor’s report 

To: Jumia Technology AG 

Opinions 

We have audited the consolidated financial statements of Jumia Technologies AG and its subsidiaries (the 
“Group”  or  the  “Jumia”),  which  comprise  the  consolidated  balance  sheet  as  of  31 December  2019,  the 
consolidated  income  statement,  the  consolidated  cash  flow  statement  and  the  consolidated  statement  of 
changes in equity for the fiscal year from 1 January to 31 December 2019, and the notes to the consolidated 
financial statements, including a summary of significant accounting policies. In addition, we have audited 
the group management report of Jumia Technology AG for the fiscal year from 1 January to 31 December 
2019. 

In our opinion, on the basis of the knowledge obtained in the audit, 

• 

• 

the accompanying consolidated financial statements comply, in all material respects, with IFRS, as 
applied in the EU, and the additional requirements of § 315e Abs. 1 of the German commercial law 
and  give  a  true  and  fair  view  of  the  assets,  liabilities  and  financial  position  of  the  Group  as  of 
31 December  2019  and  of  its  financial  performance  for  the  fiscal  year  from  1 January  to 
31 December 2019 in compliance with German legally required accounting principles, and 

the accompanying group management report as a whole provides an appropriate view of the Group’s 
position. In all material respects, this group management report is consistent with the consolidated 
financial  statements,  complies  with  German  legal  requirements  and  appropriately  presents  the 
opportunities and risks of future development. 

Pursuant to Sec. 322 (3) Sentence 1 HGB, we declare that our audit has not led to any reservations relating 
to the legal compliance of the consolidated financial statements and of the group management report. 

Basis for the opinions 

We conducted our audit of the consolidated financial statements and of the group management report  in 
accordance  with  Sec. 317  HGB  and  in  compliance  with  German  Generally  Accepted  Standards  for 
Financial Statement Audits promulgated by the Institut der Wirtschaftsprüfer [Institute of Public Auditors 
in Germany] (IDW). Our responsibilities under those requirements and principles are further described in 
the  “Auditor’s  responsibilities  for  the  audit  of  the  consolidated  financial  statements  and  of  the  group 
management report” section of our auditor’s report. We are independent of the group entities in accordance 
with the requirements of German commercial and professional law, and we have fulfilled our other German 
professional responsibilities in accordance with these requirements. We believe that the audit evidence we 
have obtained is sufficient and appropriate to provide a basis for our opinions on the consolidated financial 
statements and on the group management report. 

Responsibilities of the executive directors and the supervisory board for the consolidated financial 
statements and the group management report 

The  executive  directors  are  responsible  for  the  preparation  of  the  consolidated  financial  statements  that 
comply, in all  material respects,  with the requirements of  German commercial law, and that the annual 
financial  statements  give  a  true  and  fair  view  of  the  assets,  liabilities,  financial  position  and  financial 

28 

 
 
 
 
performance of the Group in compliance with German legally required accounting principles. In addition, 
the executive directors are responsible for such internal control as they, in accordance with German legally 
required  accounting  principles,  have  determined  necessary  to  enable  the  preparation  of  consolidated 
financial statements that are free from material misstatement, whether due to fraud or error.  

In preparing the consolidated financial statements, the executive directors are responsible for assessing the 
Group’s  ability  to  continue  as  a  going  concern.  They  also  have  the  responsibility  for  disclosing,  as 
applicable, matters related to going concern. In addition, they are responsible for financial reporting based 
on the going concern basis of accounting, provided no actual or legal circumstances conflict therewith.  

Furthermore, the executive directors are responsible for the preparation of the group management report 
that,  as  a  whole,  provides  an  appropriate  view  of  the  Group’s  position  and  is,  in  all  material  respects, 
consistent  with  the  consolidated  financial  statements,  complies  with  German  legal  requirements,  and 
appropriately presents the opportunities and risks of future development. In addition, the executive directors 
are responsible for such arrangements and measures (systems) as they have considered necessary to enable 
the  preparation  of  a  group  management  report  that  is  in  accordance  with  the  applicable  German  legal 
requirements,  and  to  be  able  to  provide  sufficient  appropriate  evidence  for  the  assertions  in  the  group 
management report. 

The  supervisory  board  is  responsible  for  overseeing  the  Group’s  financial  reporting  process  for  the 
preparation of the consolidated financial statements and of the group management report.  

Auditor’s responsibilities for the audit of the consolidated financial statements and of the group 
management report 

Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a 
whole  are  free  from  material  misstatement,  whether  due  to  fraud  or  error,  and  whether  the  group 
management report as a whole provides an appropriate view of the Group’s position and, in all material 
respects, is consistent with the consolidated financial statements and the knowledge obtained in the audit, 
complies  with  the  German  legal  requirements  and  appropriately  presents  the  opportunities  and  risks  of 
future development, as well as to issue an auditor’s report that includes our opinions on the consolidated 
financial statements and on the group management report.  

Reasonable  assurance  is  a  high  level  of  assurance,  but  is  not  a  guarantee  that  an  audit  conducted  in 
accordance  with  Sec. 317  HGB  and  in  compliance  with  German  Generally  Accepted  Standards  for 
Financial Statement Audits promulgated by the Institut der Wirtschaftsprüfer (IDW) will always detect a 
material  misstatement.  Misstatements  can  arise  from  fraud  or  error  and  are  considered  material  if, 
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of these consolidated financial statements and this group management report.  

We exercise professional judgment and maintain professional skepticism throughout the audit. We also:  

• 

Identify and assess the risks of material misstatement of the consolidated financial statements and 
of the group management report, whether due to fraud or error, design and perform audit procedures 
responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a 
basis  for  our  opinions.  The  risk  of  not  detecting  a  material  misstatement  resulting  from  fraud  is 
higher  than  for  one  resulting  from  error,  as  fraud  may  involve  collusion,  forgery,  intentional 
omissions, misrepresentations, or the override of internal control.  

29 

 
 
 
• 

• 

• 

• 

• 

• 

• 

Obtain  an  understanding  of  internal  control  relevant  to  the  audit  of  the  consolidated  financial 
statements  and  of  arrangements  and  measures  (systems)  relevant  to  the  audit  of  the  group 
management report in order to design audit procedures that are appropriate in the circumstances, but 
not for the purpose of expressing an opinion on the effectiveness of these systems.  

Evaluate  the  appropriateness  of  accounting  policies  used  by  the  executive  directors  and  the 
reasonableness of estimates made by the executive directors and related disclosures.  

Conclude  on  the  appropriateness  of  the  executive  directors’  use  of  the  going  concern  basis  of 
accounting and, based on the audit evidence obtained, whether a material uncertainty exists related 
to events or conditions that may cast significant doubt on the Group’s ability to continue as a going 
concern. If we conclude that a material uncertainty exists, we are required to draw attention in the 
auditor’s report to the related disclosures in the consolidated financial statements and in the group 
management report or, if such disclosures are inadequate, to modify our respective opinions. Our 
conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, 
future events or conditions may cause the Group to cease to be able to continue as a going concern.  

Evaluate  the  overall  presentation,  structure  and  content  of  the  consolidated  financial  statements, 
including the disclosures, and whether the consolidated financial statements present the underlying 
transactions and events in a manner that the consolidated financial statements give a true and fair 
view  of  the  assets,  liabilities,  financial  position  and  financial  performance  of  the  Group  in 
compliance with German legally required accounting principles.  

Obtain sufficient appropriate audit evidence regarding the financial information of the entities or 
business activities within the Group to express opinions on the consolidated financial statements and 
on the group management report. We are responsible for the direction, supervision and performance 
of the group audit. We remain solely responsible for our audit opinions.  

Evaluate the consistency of the group management report with the consolidated financial statements, 
its conformity with German law, and the view of the Group’s position it provides.  

Perform audit procedures on the prospective information presented by the executive directors in the 
group  management  report.  On  the  basis  of  sufficient  appropriate  audit  evidence  we  evaluate,  in 
particular, the significant assumptions used by the executive directors as a basis for the prospective 
information,  and  evaluate  the  proper  derivation  of  the  prospective  information  from  these 
assumptions.  We  do  not  express  a  separate  opinion  on  the  prospective  information  and  on  the 
assumptions used as a basis. There is a substantial unavoidable risk that future events will differ 
materially from the prospective information.  

30 

 
 
 
 
 
We communicate with those charged with governance regarding, among other matters, the planned scope 
and  timing  of  the  audit  and  significant  audit  findings,  including  any  significant  deficiencies  in  internal 
control that we identify during our audit. 

Berlin, 28 April 2020 

Ernst & Young GmbH 

Wirtschaftsprüfungsgesellschaft 

Glöckner 

Marsel 

Wirtschaftsprüfer  

Wirtschaftsprüfer 

[German Public Auditor]  [German Public Auditor] 

31 

 
 
 
 
 
 
 
 
Table of contents 

Consolidated financial statements 

Consolidated statements of financial position.................................................................................... 34 

Consolidated statements of operations and comprehensive income (loss) ...................................... 35 

Consolidated statement of changes in equitiy .................................................................................... 36 

Consolidated statements of cash flows ............................................................................................... 37 

Notes to the consolidated financial statements 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 

10 

11. 

12. 

13. 

14. 

15. 

16. 

17. 

18. 

19. 

20. 

21. 

22. 

23. 

24. 

25. 

26. 

27. 

28. 

29. 

30. 

Corporate information.................................................................................................... 38 

Summary of significant accounting polices ................................................................... 38 

Significant accounting estimates judgments and assumptions in applying accounting 
policies .............................................................................................................................. 48 

New accounting pronouncements .................................................................................. 51 

Group Information ......................................................................................................... 55 

Material partly-owned subsidiaries ............................................................................... 58 

Property and Equipment ................................................................................................ 60 

Inventories ....................................................................................................................... 61 

Cash and cash equivalents .............................................................................................. 61 

Term Deposits .................................................................................................................. 62 

Trade and other receivables ........................................................................................... 62 

Prepaid expense and other current assets ..................................................................... 63 

Share capital and share premium .................................................................................. 63 

Other Reserves ................................................................................................................ 64 

Share-based compensation ............................................................................................. 64 

Trade and other payables ............................................................................................... 69 

Borrowings ....................................................................................................................... 69 

Other taxes payable & Other taxes receivable ............................................................. 70 

Provisions for liabilities and other charges ................................................................... 71 

Deferred income .............................................................................................................. 71 

Revenue ............................................................................................................................ 72 

Fulfillment expense ......................................................................................................... 72 

Sales and advertising expense ........................................................................................ 72 

Technology and content expense .................................................................................... 72 

General and administrative expense ............................................................................. 73 

Finance income and finance costs .................................................................................. 73 

Income tax ........................................................................................................................ 73 

Earnings per share .......................................................................................................... 74 

Transactions and balances with related parties ........................................................... 75 

Fair Values of Financial Instruments ............................................................................ 76 

32 

 
 
 
 
31. 

32. 

33. 

34. 

35. 

36. 

37. 

Financial risk management objectives and policies ..................................................... 76 

Reclassification and restatement of comparative figures ............................................ 79 

Commitments and contingencies ................................................................................... 79 

Audit fees ......................................................................................................................... 80 

Subsequent events ........................................................................................................... 80 

Release from the provisions of sec. 264a (1) HGB according to sec. 264b HGB ........ 81 

Staff costs and employees ............................................................................................... 81 

33 

 
 
 
 
 
 
 
 
JUMIA TECHNOLOGIES AG 

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION AS OF DECEMBER 31, 2019 
AND 2018 

In thousands of EUR 
Assets 
Non-current assets 
Property and equipment 
Intangible assets 
Deferred tax assets 
Other non-current assets 
Total Non-current assets 
Current assets 
Inventories 
Trade and other receivables 
Income tax receivables 
Other taxes receivable 
Prepaid expenses and other current assets 
Term deposits 
Cash and cash equivalents 
Total Current assets 
Total Assets 
Equity and Liabilities 
Equity 
Share capital 
Share premium 
Other reserves 
Accumulated losses 
Equity attributable to the equity holders of the Company 
Non-controlling interests 
Total Equity 
Liabilities 
Non-current liabilities 
Non-current borrowings 
Provisions for liabilities and other charges 
Deferred income 
Total Non-current liabilities 
Current liabilities 
Current borrowings 
Trade and other payables 
Income tax payables 
Other taxes payable 
Provisions for liabilities and other charges 
Deferred income 
Total Current liabilities 
Total Liabilities 
Total Equity and Liabilities 

As of 

  December 31   December 31 

2019 

2018 

      Restated 

      Note 

7 

8 
11 

18 
12 
10 
9 

13 
13 
14 

17 
19 
20 

17 
16 
4 
18 
19 
20 

 17,434    
 47    
 109    
 1,508    
 19,098    

 9,996    
 16,936    
 725   
 5,395    
 12,593    
 62,418   
 170,021    
 278,084    
 297,182    

 5,020 
 180 
 175 
 1,263 
 6,638 

 9,431 
 13,034 
 726 
 4,172 
 7,384 
 — 
 100,635 
 135,382 
 142,020 

 156,816    
 1,018,276    
 104,114    
    (1,096,134)   
 183,072    
 (498)   
 182,574    

 133 
 845,787 
 66,093 
 (862,048) 
 49,965 
 (117) 
 49,848 

 6,127   
 226    
 1,201   
 7,554   

 3,056    
 56,438    
 10,056    
 4,473    
 27,040    
 5,991    
 107,054    
 114,608    
 297,182    

 — 
 389 
 — 
 389 

 — 
 47,292 
 10,882 
 7,425 
 19,692 
 6,492 
 91,783 
 92,172 
 142,020 

The accompanying notes are an integral part of these consolidated financial statements. 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
 
  
   
  
      
   
  
   
  
      
   
  
  
  
 
  
  
   
  
  
   
  
  
   
  
  
   
  
      
   
  
  
  
  
 
 
 
  
  
  
  
 
 
  
  
  
 
  
  
 
  
  
 
  
      
   
  
 
  
      
   
  
  
  
  
  
  
  
 
  
 
  
  
 
  
  
 
  
  
 
  
      
   
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
  
      
   
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
  
  
 
  
 
 
 
 
 
JUMIA TECHNOLOGIES AG 
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME 
(LOSS) 
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 

For the year ended  

  December 31   December 31  December 31 

In thousands of EUR 
Revenue 
Cost of revenue 
Gross profit 
Fulfillment expense 
Sales and advertising expense 
Technology and content expense 
General and administrative expense 
Other operating income 
Other operating expense 
Operating loss 
Finance income 
Finance costs 
Loss before Income tax 
Income tax expense 
Loss for the year 
Attributable to: 
Equity holders of the Company 
Non-controlling interests 
Loss for the year 
Other comprehensive income/(loss) to be classified to 
profit or loss in subsequent periods 
Exchange differences (gain/loss) on translation of foreign 
operations - net of tax 
Other comprehensive income / (loss) on net investment in 
foreign operations - net of tax 
Other comprehensive loss 
Total comprehensive loss for the year 
Attributable to: 
Equity holders of the Company 
Non-controlling interests 
Total comprehensive loss for the year 

Earnings per share (EPS) in EUR: 
Basic, Loss for the year attributable to ordinary equity 
holders of the parent 
Diluted, Loss for the year attributable to ordinary equity 
holders of the parent 

     Note      
   21   

   22   
   23   
   24   
   25   

   26   
   26   

   27   

2019 

 160,408   
 84,506   
 75,902   
 77,392   
 56,019   
 27,272   
 144,525   
 1,929   
 496   
 (227,873)   
 3,959   
 2,576   
 (226,490)   
 575   
 (227,065)   

2017 

  Restated 

2018 
Restated 
 129,058   
 84,849   
 44,209   
 50,466   
 46,016   
 22,432   
 94,925   
 172   
 277   

 93,054 
 65,825 
 27,229 
 34,436 
 36,944 
 20,586 
 89,050 
 1,313 
 2,193 
 (169,735)    (154,667) 
 2,282 
 1,517 
 (169,494)    (153,902) 
 11,456 
 (170,381)    (165,358) 

 1,590   
 1,349   

 887   

 (226,689)   
 (376)   
 (227,065)   

 (170,071)    (161,579) 
 (3,779) 
 (170,381)    (165,358) 

 (310)   

 (19,449)   

 (9,312)   

 47,834 

 20,179   
 730   
 (226,335)   

 9,072   
 (240)   

 (48,367) 
 (533) 
 (170,621)    (165,891) 

 (225,959)   
 (376)   
 (226,335)   

 (170,247)    (163,180) 
 (2,711) 
 (170,621)    (165,891) 

 (374)   

28   

28   

 (1.61)  

 (1.79)  

 (1.70) 

 (1.52)  

 (1.68)  

 (1.65) 

The accompanying notes are an integral part of these consolidated financial statements. 

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JUMIA TECHNOLOGIES AG 
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY  
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 

Attributable to equity holders of the Company 

In thousands of EUR 
As of January 1, 2017 
Loss for the year 
Other comprehensive loss 
Total comprehensive loss for 
the year 
Capital contribution 
Share-based payments  
Derecognition of loan from Rocket  
Change in Non-controlling interests  
As of December 31, 2017 
Loss for the year 
Other comprehensive loss 
Total comprehensive loss for 
the year 
Capital contribution (Note 13) 
Share-based payments (Note 15) 
Buy back of shares from non-
controlling interests  
Change in Non-controlling interests  
As of December 31, 2018 
Loss for the year 
Other comprehensive loss 
Total comprehensive loss for 
the year 
Capital contribution (Note 13) 
Share-based payments (Note 15) 
Equity transaction costs 
Change in Non-controlling interests 
As of December 31, 2019 

Share 
      Capital 

Share 
      premium       

  Accumulated  

Other 
      reserves 

 133  
 —  
 —  

 —   
 —  
 —  
 —  
 —  
 133   
 —   
 —   

 —   
 —   
 —   

 —   
 —   
 133   
 —   
 —   

 —   
 156,683   
 —   

 509,802  
 —  
 —  

 —   
 120,000  
 —  
 —  
 —  
 629,802   
 —   
 —   

 —   
 215,985   
 —   

 —   
 —   
 845,787   
 —   
 —   

 —   
 172,489   
 —   

 —   
 156,816   

 —   
 1,018,276   

losses 
 (499,474)  
 (161,579)  

 (161,579)   
 —  
 —  
 580  
 (17,222)  
 (677,695)   
 (170,071)   
 —   

 (170,071)   
 —   
 —   

 (350)   
 (13,932)   
 (862,048)   
 (226,689)   
 —   

 27,686  
 —  
 (1,601)  

 (1,601)  
 —  
 26,258  
 —  
 (1,426)  
 50,917  
 —  
 (176)   

 (176)   
 —   
 17,256   

 —   
 (1,904)   
 66,093   
 —   
 730   

 (226,689)   
 —   
 —   
 (7,357)  
 (40)   
 (1,096,134)   

 730   
 —   
 37,267   
 —  
 24   
 104,114   

Non- 
controlling  
interests 

Total 
      Equity 

 (31,728)  
 (3,779)  
 1,068  

 (2,711)   
 —  
 —  
 31  
 18,640  
 (15,768)  
 (310)   
 (64)   

 6,419 
 (165,358) 
 (533) 

 (165,891) 
 120,000 
 26,258 
 611 
 (8) 
 (12,611) 
 (170,381) 
 (240) 

 (374)   
 36   
 153   

 (170,621) 
 216,021 
 17,409 

 —   
 15,836   
 (117)   
 (376)   
 —   

 (376)   
 —   
 —   

 (5)   
 (498)   

 (350) 
 — 
 49,848 
 (227,065) 
 730 

 (226,335) 
 329,172 
 37,267 
 (7,357) 
 (21) 
 182,574 

Total 
 38,147  
 (161,579)  
 (1,601)  

 (163,180)  
 120,000  
 26,258  
 580  
 (18,648)  
 3,157  
 (170,071)  
 (176)   

 (170,247)   
 215,985   
 17,256   

 (350)   
 (15,836)   
 49,965   
 (226,689)   
 730   

 (225,959)   
 329,172   
 37,267   
 (7,357)  
 (16)   
 183,072   

The accompanying notes are an integral part of these consolidated financial statements. 

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JUMIA TECHNOLOGIES AG 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
FOR THE YEARS ENDED DECEMBER 31, 2019, 2018 AND 2017 

For the year ended  

  December 31   December 31  December 31 

      Note       

25 
   11, 25   
8 
15 

In thousands of EUR 
Loss before Income tax 
Depreciation and amortisation of tangible and intangible 
assets 
Impairment losses on loans, receivables and other assets 
Impairment losses on obsolete inventories 
Share-based payment expense 
Net (gain)/loss from disposal of tangible and intangible 
assets 
Impairment losses on investment in subsidiaries 
Change in provision for other liabilities and charges 
Cost related to write-off during mergers 
Interest (income)/expenses 
Net unrealized foreign exchange (gain)/loss 
(Increase)/Decrease in trade and other receivables, 
prepayments and VAT receivables 
(Increase)/Decrease in inventories 
Increase/(Decrease) in trade and other payables, deferred 
income and VAT payables 
Income taxes paid 
Net cash flows used in operating activities 
Cash flows from investing activities 
Purchase of property and equipment 
Proceeds from sale of property and equipment 
Purchase of intangible assets 
Proceeds from sale of intangible assets 
Payment for acquisition of subsidiary, net of cash acquired  
Interest received 
Movement in other non-current assets 
Placement of term deposits 
Net cash flows used in investing activities 
Cash flows from financing activities 
Proceeds from borrowings 
Repayment of borrowings 
Interest settled - financing 
Repayment of lease interest 
Repayment of lease liabilities 
Equity transaction costs 
Capital contributions 
Buy back of shares from non-controlling interests 
Net cash flows from financing activities 
Net increase in cash and cash equivalents 
Effect of exchange rate changes on cash and cash 
equivalents 
Cash and cash equivalents at the beginning of the year    
Cash and cash equivalents at the end of the year 

17 
17 
13 
13 

9 
9 

2019 
 (226,490)   

2018 

2017 

 (169,494)    (153,902) 

 7,906   
 5,877   
 275   
 37,267   

 (149)   
 28  
 6,780   
 —   
 (682)   
 (1,034)   

 2,166   
 4,436   
 288   
 17,409   

 1,637 
 3,270 
 1,084 
 26,258 

 52   
 —  
 5,324   
 —   
 (17)   
 (620)   

 (238) 
 — 
 6,905 
 26 
 (193) 
 (571) 

 (15,443)   
 (509)   

 (717)   
 (636)   

 (20,820) 
 (6,554) 

 4,880   
 (1,294)   
 (182,588)   

 4,606   
 (1,809)   

 26,695 
 (573) 
 (139,012)    (116,976) 

 (5,658)   
 51   
 (109)   
 224   
 7  
 795  
 (295)   
 (62,716)  
 (67,701)   

 —   
 (9)   
 (22)   
 (1,176)  
 (3,769)  
 (7,357)  
 329,161   
 —   
 316,828   
 66,539   

 (3,508)   
 20   
 (27)   
 219   
 —  
 —  
 (337)   
 —  
 (3,633)   

 —   
 (2,244)   
 (142)   
 —  
 —  

 (2,150) 
 17 
 (103) 
 231 
 — 
 — 
 (576) 
 — 
 (2,581) 

 1,556 
 — 
 — 
 — 
 — 

 (350)   

 215,985     120,000 
 — 
 213,249     121,556 
 1,999 

 70,604   

 2,847   
 100,635   
 170,021   

 303   
 29,728   
 100,635   

 (2,060) 
 29,789 
 29,728 

The accompanying notes are an integral part of these consolidated financial statements.  

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JUMIA TECHNOLOGIES AG 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS FOR THE YEARS ENDED 
DECEMBER 31, 2019, 2018 AND 2017 

1      Corporate information  

The  accompanying  consolidated  financial  statements  and  notes  present  the  operations  of  Jumia 
Technologies AG (the “Company” or “Jumia Tech”) and its subsidiaries (the “Group” or “Jumia”). 

The Company was incorporated as Africa Internet Holding GmbH on June 26, 2012, and was transformed 
into Jumia Technologies AG, a German stock corporation on January 31, 2019. The Company is domiciled 
in Germany and has its registered office located at Charlottenstraße 4, 10969 Berlin. The Group operates 
in e-commerce across the African continent. 

In  April  2019 Jumia  Tech  became  a  listed  company  on  New  York  Stock  Exchange  (NYSE),  under  the 
symbol JMIA, where 19.80% of total shares were listed, with initial value per share of 14.50 USD. 

Jumia is the leading pan-African e-commerce platform. Jumia’s platform consists of a marketplace, which 
connects sellers with consumers, a logistics service, which enables the shipping and delivery of packages 
from sellers to consumers, and a payment service, which facilitates transactions among participants active 
on Jumia’s platform. 

The Group has incurred significant losses since its incorporation. According to its business plan, the Group 
expects to continue generating losses in the coming years as it makes the necessary investments to grow its 
business  and  extend  its  geographical  footprint.  The  Group  will  therefore  continue  to  require  additional 
funding either from existing or new shareholders. 

The  consolidated  financial  statements  disclose  all  matters  of  which  the  Group  is  aware,  and  which  are 
relevant to the Group’s ability to continue as a going concern, including all significant events and mitigating 
factors. The consolidated financial statements have been prepared on a basis which assumes that the Group 
will continue as a going concern, and which contemplates the recoverability of assets and the satisfaction 
of the liabilities and commitments in the normal course of business. The Group has sufficient resources to 
operate as a going concern for the next 12 months. 

2      Summary of significant accounting policies  

The principal accounting policies applied in the preparation of these consolidated financial statements are 
set out below. These policies have been consistently applied to all the years presented, unless otherwise 
stated. 

a) Basis of preparation 

The  consolidated  financial  statements  of  the  Group  (“consolidated  financial  statements”)  have  been 
prepared in accordance with International Financial Reporting Standards (“IFRS”) as issued by the IASB. 

The consolidated financial statements have been prepared on a historical cost basis except for any financial 
assets  or  liabilities  and  share  based  compensation  plan,  which  have  been  measured  at  fair  value.  The 
consolidated financial statements are presented in euros and all values are rounded to the nearest thousand 
(€000), except when otherwise indicated. 

b) Basis of consolidation 

The  consolidated  financial  statements  comprise  the  financial  statements  of  the  Company  and  its 
subsidiaries. The financial statements of the subsidiaries are prepared for the same reporting year as the 
Company, using consistent accounting policies. 

Subsidiaries are those investees that the Group controls because the Group (i) has power to direct relevant 
activities  of  the  investees  that  significantly  affect  their  returns,  (ii) has  exposure,  or  rights,  to  variable 
returns from its involvement with the investees, and (iii) has the ability to use its power over the investees 
to  affect  the  amount  of  investor’s  returns.  The  existence  and  effect  of  substantive  rights,  including 
substantive  potential  voting  rights,  are  considered  when  assessing  whether  the  Group  has  power  over 

38 

 
 
 
another entity. For a right to be substantive, the holder  must have practical ability to exercise that right 
when decisions about the direction of the relevant activities of the investee need to be made. The Group 
may have power over an investee even when it holds less than majority of voting power in an investee. In 
such a case, the Group assesses the size of its voting rights relative to the size and dispersion of holdings 
of the other vote holders to determine if it has de-facto power over the investee. Protective rights of other 
investors,  such  as  those  that  relate  to  fundamental  changes  of  investee’s  activities  or  apply  only  in 
exceptional  circumstances,  do  not  prevent  the  Group  from  controlling  an  investee.  The  Group re-
assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to 
one or more of the three elements of control. 

Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when 
the Group loses control of the subsidiary. Assets, liabilities, revenue and expense of a subsidiary acquired 
or disposed of during the year are included in the consolidated financial statements from the date the Group 
gains control until the date the Group ceases to control the subsidiary. A change in the ownership interest 
of a subsidiary, without a loss of control, is accounted for as an equity transaction. If the Group loses control 
over  a  subsidiary,  it  derecognizes  the  related  assets,  liabilities, non-controlling interest  and  other 
components of equity, while any resultant gain or loss is recognized in profit or loss. As of December 31, 
2019 and 2018, the Group consolidated 71 and 78 subsidiaries, respectively. 

c) Current versus non-current classification 

The Company presents assets and liabilities in the consolidated statement of financial position based on 
current/non-current classification. An asset is current when it is expected to be realized or intended to be 
sold or consumed in the normal operating cycle, held primarily for the purpose of trading or expected to be 
realized within twelve months after the reporting period. Cash or cash equivalent unless restricted from 
being exchanged or used to settle a liability for at least twelve months after the reporting period. All other 
assets are classified as non-current. A liability is current when it is expected to be settled in the normal 
operating cycle, it is held primarily for the purpose of trading, it is due to be settled within twelve months 
after the reporting period, or there is no unconditional right to defer the settlement of the liability for at least 
twelve months after the reporting period. All other liabilities as non-current. 

d) Property and equipment 

Property and equipment are stated at cost less accumulated depreciation and any impairment losses. 

Costs of minor repairs and maintenance are expensed when incurred. The cost of replacing major parts or 
components of property and equipment items are capitalized and the replaced part is written off. 

Whenever events or changes in market conditions indicate a risk of impairment of property and equipment, 
management estimates the recoverable amount, which is determined as the higher of an asset’s fair value 
less costs to sell and its value in use. The carrying amount is reduced to the recoverable amount and the 
impairment loss is recognized in profit or loss for the year. 

39 

 
 
 
Depreciation on items of property and equipment is calculated using the straight-line method over their 
estimated useful lives, as follows: 

Buildings 
Transportation equipment 
Technical equipment and machinery 
Furniture and office equipment 
Leasehold improvements 

Useful life in years 

Up to 40 
5 to 8 
3 to 10 
5 to 15 
Shorter of useful life and the term 
of the underlying lease 

The assets’ useful lives are reviewed, and adjusted if appropriate, at the end of each reporting period. A 
recognized item of property and equipment and any significant part derecognized upon disposal (i.e., at the 
date the recipient obtains control) or when no future economic benefits are expected from its use or disposal. 
Any gain or loss arising on derecognition of the asset (calculated as the difference between the net disposal 
proceeds and the carrying amount of the asset) is included in the statement of operations when the asset is 
derecognized. 

e) Leases 

Accounting policy applied in the years ended December 31, 2018 and December 31, 2017: 

The  determination  of  whether  an  arrangement  is  (or  contains)  a  lease  is  based  on  the  substance  of  the 
arrangement  at  the  inception  of  the  lease.  The  arrangement  is,  or  contains,  a  lease  if  fulfilment  of  the 
arrangement is dependent on the use of a specific asset (or assets) and the arrangement conveys a right to 
use the asset (or assets), even if that asset is (or those assets are) not explicitly specified in an arrangement. 

Leases are classified as either finance or operating leases. Leases that transfer substantially all the risks and 
rewards incidental to ownership of assets are accounted for as a finance lease, resulting in the recognition 
of an asset and incurrence of a lease liability at the inception of the lease. All other leases are accounted for 
as operating leases wherein rental payments (net of any incentives received from the lessor) are recognized 
in the statement of operations on a straight-line basis over the lease term. The Group had no finance leases 
during 2018 and 2017. 

Accounting policy applied since January 1, 2019 (Note 4): 

The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration. 
The Group only acts as a lessee.  

Group as a lessee  

The  Group  applies  a  single  recognition  and  measurement  approach  for  all  leases,  except  for  short-term 
leases and leases of low-value assets. The Group recognizes lease liabilities to make lease payments and 
right-of-use assets representing the right to use the underlying assets.  

Right-of-use assets  

The  Group  recognizes  right-of-use  assets  at  the  commencement  date  of  the  lease  (i.e.,  the  date  the 
underlying  asset  is  available  for  use).  Right-of-use  assets  are  measured  at  cost,  less  any  accumulated 
depreciation and impairment losses, and adjusted for any remeasurement of lease liabilities. The cost of 
right-of-use assets includes the amount of lease liabilities recognized, initial direct costs incurred, and lease 
payments made at or before the commencement date less any lease incentives received. Right-of-use assets 
are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful lives of 
the assets, as follows:  

  Offices and Warehouses - 2 to 10 years  

  Motor vehicles and other equipment 2 to 6 years  

40 

 
 
 
 
 
 
  
     
  
  
  
  
  
 
 
Lease liabilities 

At the commencement date of the lease, the Group recognizes lease liabilities measured at the present value 
of lease payments to be made over the lease term. The lease payments include fixed payments (including, 
in substance fixed payments) less any lease incentives receivable, variable lease payments that depend on 
an index or a rate, and amounts expected to be paid under residual value guarantees. The lease payments 
also include the exercise price of a purchase option reasonably certain to be exercised by the Group and 
payments of penalties for terminating the lease, if the lease term reflects the Group exercising the option to 
terminate.  

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the 
lease commencement date because the interest rate implicit in the lease is not readily determinable. After 
the commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and 
reduced for the lease payments made. In addition, the carrying amount of lease liabilities is remeasured if 
there is a modification, a change in the lease term, a change in the lease payments (e.g., changes to future 
payments resulting from a change in an index or rate used to determine such lease payments) or a change 
in the assessment of an option to purchase the underlying asset.  

Short-term leases and leases of low-value assets  

The Group applies the short-term lease recognition exemption to its short-term leases of machinery and 
equipment (i.e., those leases that have a lease term of 12 months or less from the commencement date and 
do not contain a purchase option). It also applies the lease of low-value assets recognition exemption to 
leases of office equipment that are considered to be low value. Lease payments on short-term leases and 
leases of low value assets are recognized as expense on a straight-line basis over the lease term. 

f) Intangible assets 

The Group’s intangible assets have definite useful lives and primarily include capitalized software licenses. 
Following initial recognition, intangible assets are carried at cost less any accumulated amortization and 
impairment losses. Acquired software licenses and patents are capitalized on the basis of the costs incurred 
to acquire and bring them to use. 

Intangible assets are amortized using the straight-line method over their useful lives: 

Acquired software licenses 

      Useful life in years 
   1 to 3 

The amortization expense on intangible assets is recognized in the statement of operations in the expense 
category that is consistent with the function of the intangible assets. If impaired, the carrying amount of 
intangible assets is written down to the higher of value-in-use and fair value less costs to sell. 

g) Financial instruments – initial recognition and subsequent measurement 

A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability 
or equity instrument of another entity. Due to the short-term nature of our financial instruments the carrying 
value approximates fair value. 

Financial assets 

The Group has financial assets in the form of bank deposits, trade notes and accounts receivable and other 
receivables. 

Initial recognition and subsequent measurement 

The classification of financial assets at initial recognition depends on the financial asset’s contractual cash 
flow  characteristics  and  the  Group’s  business  model  for  managing  them.  With  the  exception  of  trade 
receivables that do not contain a significant financing component, the Group initially measures a financial 
asset at its fair value plus, in the case of a financial asset not at fair value through profit or loss, transaction 
costs.  Trade  receivables  that  do  not  contain  a  significant  financing  component  are  measured  at  the 
transaction price determined under IFRS 15. 

41 

 
 
 
 
 
 
  
 
In order for a financial asset to be classified and measured at amortized cost, cash flows need to arise as 
‘solely payments of principal and interest (SPPI)’ on the principal amount outstanding. This assessment is 
referred to as the SPPI test and is performed at an instrument level. 

Trade  notes  and  accounts  receivable  are  subsequently  measured  at  amortized  cost  using  the  effective 
interest rate method. 

Impairment 

The Group recognizes an allowance for expected credit losses (“ECLs”) applying the simplified method 
permitted by IFRS 9 for trade receivables. Therefore, the Group does not track changes in credit risk, but 
instead  recognizes  a  loss  allowance  based  on  lifetime  ECLs  at  each  reporting  date.  Using  the  practical 
expedient that is allowed by the standard, the Group has established a provision matrix that is based on its 
historical credit loss experience for the past 2 years, adjusted for forward-looking factors specific to the 
debtors and the economic environment,  which  will be adjusted every reporting date based on economic 
conditions. 

To  calculate  ECL,  the  group  has  calculated  historical  loss  rates  for  the  last  2 years  for  which  data  was 
available,  adjusted  by  a  forward-looking  factor  of  10%,  which  incorporated  several  macroeconomic 
elements such as the countries’ GDP, inflation and unemployment rates. The ECL charge is recognized 
within General and administrative expense. 

The Group considers a financial asset in default when contractual payments are 90 days past due. However, 
in certain cases, the Group may also consider a financial asset to be in default when internal or external 
information indicates that the Group is unlikely to receive the outstanding contractual amounts in full before 
taking into account any credit enhancements held by the Group. A financial asset is written off when there 
is no reasonable expectation of recovering the contractual cash flows. 

Financial liabilities 

The Group has financial liabilities in the form of trade and other payables that are  initially recognized at 
fair  value  which  primarily  represents  the  original  invoiced  amount.  They  are  subsequently  measured  at 
amortized  cost  using  the  effective  interest  method.  Trade  and  other  payables  are  obligations  to  pay  for 
goods or services that have been acquired in the ordinary course of business from suppliers. A financial 
liability is derecognized when the obligation under the liability is discharged, cancelled or expired.  

Offsetting of financial instruments 

Financial  assets  and  financial  liabilities  are  offset  and  the  net  amount  is  reported  in  the  consolidated 
statement of financial position if there is a currently enforceable legal right to offset the recognized amounts 
and there is an intention to settle on a net basis, to realize the assets and settle the liabilities simultaneously. 

h) Impairment of non-financial assets 

The Group assesses, at each reporting date, whether there is an indication that an asset may be impaired. If 
any indication exists, or when annual impairment testing for an asset is required, the Group estimates the 
asset’s recoverable amount. An asset’s recoverable amount is the higher of an asset’s or cash-generating-
unit’s (CGU) fair value less costs of disposal and its value-in-use. The recoverable amount is determined 
for an individual asset, unless the asset does not generate cash inflows that are largely independent of those 
from other assets or groups of assets. When the carrying amount of an asset or CGU exceeds its recoverable 
amount, the asset is considered impaired and is written down to its recoverable amount. 

i) Inventories 

Inventories are valued at the lower of cost or net realizable value. Cost of inventory is determined on first-
in-first out basis (FIFO) method. The cost of inventory includes purchase costs and costs incurred to bring 
the inventories to their present location and condition. Net realizable value is the estimated selling price in 
the ordinary course of business, less estimated costs of completion and the estimated costs necessary to 
make the sale. Impairment losses, if any, due to obsolete materials and slow inventory movement have been 
deducted from the carrying amount of the inventories. 

42 

 
 
 
j) Cash and cash equivalents and term deposits 

Cash and cash equivalents include cash in hand, deposits held at call with banks, and other short-term highly 
liquid investments with original maturities of three months or less, for which the risk of changes in value 
is insignificant. 

Term deposits are deposits placed with banks  with an original maturity of more than three months and, 
therefore, not included as ‘cash and cash equivalents’ in the statement of financial position and consolidated 
statement of cash flows. 

k) Value added tax 

Output value added tax (“VAT”) related to sales is payable to tax authorities on the earlier of (a) collection 
of receivables from consumers or (b) delivery of goods or services to consumers. Input VAT is generally 
recoverable against output VAT upon receipt of the VAT invoice. VAT related to sales and purchases is 
recognized in the statement of financial position on a gross basis and disclosed separately as an asset and 
liability. Where a provision has been made for impairment of receivables, the gross amount of the debtor, 
including VAT, is provided for. 

l) Provisions 

Provisions are recognized when the Group has a present obligation (legal or constructive) because of a past 
event, it is probable that an outflow of resources embodying economic benefits will be required to settle 
the obligation and a reliable estimate can be made of the amount of the obligation. When the Group expects 
some  or all provision to be reimbursed, for example, under an insurance contract,  the reimbursement is 
recognized as a separate asset, but only when the reimbursement is virtually certain. 

The  expense  relating  to  a  provision  is  presented  in  the  consolidated  statement  of  operations  and 
comprehensive income (loss) net of any reimbursement. If the effect of the time value of money is material, 
provisions are discounted using a current pre-tax rate that reflects, when appropriate, the risks specific to 
the liability. When discounting is used, the increase in the provision due to the passage of time is recognized 
as a finance cost. 

m) Foreign currency translation 

Functional and presentation currencies 

Amounts  included  in  the  financial  statements  of  each  of  the  Group’s  entities  are  measured  using  the 
currency of the primary economic environment in which the entity operates (‘the functional currency’). The 
consolidated  financial  statements  are  presented  in  Euros  (EUR),  which  is  the  Group’s  presentation 
currency. 

Transactions and balances 

Transactions in foreign currencies are initially recorded by the Group’s entities at their respective functional 
currency spot rates at the date the transaction first qualifies for recognition. Monetary assets and liabilities 
denominated in foreign currencies are translated at the functional currency spot rates of exchange at the 
reporting date. 

Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  such  transactions  and  from  the 
translation at year-end exchange rates of monetary assets and liabilities denominated in foreign currencies 
are recognized in the statement of operations within finance costs and finance income. 

The Group considers that monetary long-term receivables or loans for which settlement is neither planned 
nor likely to occur in the foreseeable future is, in substance, a part of the entity’s net investment in that 
foreign operation. The related foreign exchange differences and income tax effect of the foreign exchange 
differences are included in the exchange difference on net investment in foreign operations within equity. 
In case of repayment, the Group has elected to maintain exchange differences in equity until disposal of the 
foreign operation. On disposal of a foreign operation, the deferred cumulative amount recognized in equity 
relating to that particular foreign operation is reclassified to the consolidated statement of comprehensive 
income (loss). 

43 

 
 
 
The following tables present currency translation rates against the Euro for the Group’s most significant 
operations. 

Country 
Algeria 
Cameroon 
Ivory Coast 
Egypt 
Ghana 
Kenya 
Morocco 
Nigeria 
Rwanda 
Senegal 
South Africa 
Tunisia 
United Republic Of Tanzania 
Uganda 
United Arab Emirates 
United States of America 

Country 
Algeria 
Cameroon 
Ivory Coast 
Egypt 
Ghana 
Kenya 
Morocco 
Nigeria 
Rwanda 
Senegal 
South Africa 
Tunisia 
United Republic Of Tanzania 
Uganda 
United Arab Emirates 
United States of America 

Country 
Algeria 
Cameroon 
Ivory Coast 
Egypt 
Ghana 
Kenya 
Morocco 
Nigeria 
Rwanda 
Senegal 
South Africa 
Tunisia 
United Republic Of Tanzania 
Uganda 
United Arab Emirates 
United States of America 

Currency 

   Algerian Dinar (DZD) 
   CFA Franc BEAC (XAF)    
   CFA Franc BCEAO (XOF)   
   Egyptian Pound (EGP) 
Cedi (Ghana) (GHS) 

   Kenyan Shilling (KES) 
   Moroccan Dirham (MAD)   
Naira (NGN) 
Rwanda Franc (RWF) 
   CFA Franc BCEAO (XOF)   
Rand (ZAR) 
Tunisian Dinar (TND) 
   Tanzanian Shilling (TZS)    
   Uganda Shilling (UGX)    
UAE Dirham (AED) 
US Dollars (USD) 

2019 
     Average Rate      Year-end Rate 
 133.06 
 655.96 
 655.96 
 17.96 
 6.38 
 112.54 
 10.61 
 404.90 
 1,042.62 
 655.96 
 15.75 
 3.12 
 2,558.61 
 4,078.89 
 4.12 
 1.12 

 133.22  
 655.96  
 655.96  
 18.80  
 5.98  
 113.01  
 10.69  
 402.40  
 1,005.63  
 655.96  
 16.15  
 3.22  
 2,573.85  
 4,115.60  
 4.11  
 1.12  

Currency 

   Algerian Dinar (DZD) 
   CFA Franc BEAC (XAF)    
   CFA Franc BCEAO (XOF)   
   Egyptian Pound (EGP) 
Cedi (Ghana) (GHS) 

   Kenyan Shilling (KES) 
   Moroccan Dirham (MAD)   
Naira (NGN) 
Rwanda Franc (RWF) 
   CFA Franc BCEAO (XOF)   
Rand (ZAR) 
Tunisian Dinar (TND) 
   Tanzanian Shilling (TZS)    
   Uganda Shilling (UGX)    
UAE Dirham (AED) 
US Dollars (USD) 

2018 
     Average Rate      Year-end Rate 
 135.02 
 655.96 
 655.96 
 20.46 
 5.55 
 115.77 
 10.89 
 415.46 
 995.64 
 655.96 
 16.46 
 3.35 
 2,625.28 
 4,226.75 
 4.20 
 1.14 

 137.24    
 655.96    
 655.96    
 21.00    
 5.51    
 118.63    
 11.04    
 424.60    
 1,006.49    
 655.96    
 15.60    
 3.09    
 2,678.57    
 4,373.73    
 4.34    
 1.18    

Currency 

   Algerian Dinar (DZD) 
   CFA Franc BEAC (XAF)   
   CFA Franc BCEAO (XOF)  
   Egyptian Pound (EGP) 
Cedi (Ghana) (GHS) 

   Kenyan Shilling (KES) 
   Moroccan Dirham (MAD)  
Naira (NGN) 
Rwanda Franc (RWF) 
   CFA Franc BCEAO (XOF)  
Rand (ZAR) 
Tunisian Dinar (TND) 
   Tanzanian Shilling (TZS)   
   Uganda Shilling (UGX)   
UAE Dirham (AED) 
US Dollars (USD) 

2017 
     Average Rate      Year-end Rate 
 137.13 
 655.96 
 655.96 
 21.26 
 5.42 
 122.47 
 11.18 
 426.92 
 1,001.13 
 655.96 
 14.80 
 2.94 
 2,676.82 
 4,329.02 
 4.40 
 1.20 

 124.87  
 655.96  
 655.96  
 20.12  
 4.95  
 114.99  
 10.81  
 375.90  
 930.62  
 655.96  
 15.02  
 2.71  
 2,491.24  
 4,036.54  
 4.15  
 1.13  

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
  
 
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
Translation into presentation currency 

On consolidation, the results and financial position of all the Group entities that have a functional currency 
different from the presentation currency are translated into the presentation currency as follows: 

i. 

ii. 

Assets and liabilities for each statement of financial position presented are translated at the 
closing rate at the date of that statement of financial position; 

Income  and  expense  for  each  item  of  the  statement  of  comprehensive  income  (loss)  are 
translated at average exchange rates; 

All  resulting  exchange  differences  arising  on  translation  for  consolidation  are  recognized  in  other 
comprehensive income. 

n) Revenue from contracts with customers 

The  Group  generates  revenue  primarily  from  commissions,  sale  of  goods,  fulfillment,  marketing  and 
advertising, logistics, payment processing and provision of other services. 

Revenue from contracts with customers is recognized when control of the goods or services are transferred 
to the customer at an amount that reflects the consideration to which the Group expects to be entitled in 
exchange for those goods or services. 

The Group evaluates if it is a principal or an agent in a transaction to determine whether revenue should be 
recorded on a gross or a net basis, which requires Management judgment. In performing their analysis, the 
Group considers first whether it controls the goods before they are transferred to the customers and if it has 
the  ability  to  direct  the  use  of  the  goods  or  obtain  benefits  from  them.  The  Group  also  considers  the 
following indicators: 

-  The latitude in establishing prices and selecting suppliers 

-  The inventory risk borne by the Group before and after the goods have been transferred to the 

customer 

When the Group is primarily obliged in a transaction, subject to inventory risk, has, or has several but not 
all of the indicators, the Group acts as principal and revenue is recorded on a gross basis. When the Group 
is not the primary obligor, does not bear the inventory risk and does not have the ability to establish price,  

the Group acts as agent and revenue is recorded on a net basis. 

Revenue recognition policies for each type of revenue stream are as follows: 

(1) Commissions 

This revenue is related to the online selling platform which provides sellers the ability to sell goods 
directly to consumers. In this case, Jumia generates a commission fee (normally a percentage of the 
selling price) which is based on agreements with the sellers. Jumia’s performance obligation with respect 
to these transactions is to arrange the transaction through the online platform, however the Group does not 
have any discretion in setting the price of the goods to be sold, nor does it bear any inventory risk for the 
goods to be shipped to the customer. As such, the Group is considered to be an agent in these transactions 
and recognizes revenue on a net basis for the agreed upon commission at the point in time when the goods 
or services are delivered to the end customer. 

(2) Sales of goods 

Revenue from sales of goods relates to transactions where Jumia acts directly as the seller, where it enters 
into an agreement with a consumer to sell goods. These goods are sold for a fixed price as determined by 
the Group and the Group bears the obligation to deliver those goods to the consumer. As such, the Group 
is considered to be the principal in these transactions and recognizes sales on a gross basis for the selling 
price at the point in time when the goods are delivered to the consumer. The delivery of the goods is not a 
separate performance obligation, as the consumer cannot benefit from the goods without the delivery, 

45 

 
 
 
which must be performed by Jumia. Therefore, revenue for goods and delivery are recognized at a point 
in time. 

(3) Fulfillment 

The Group provides certain fulfillment services to the sellers, and generally charges a “delivery fee” to 
consumers. Fulfillment services provided to sellers are agreed contractually with each seller and 
recognized according to the actual consumption of such services. The price for such fulfillment services 
are defined at the time of purchase through the Jumia platform, and the Group has unilateral power in 
establishing these fulfillment services. The Group is therefore the principal in these transactions and 
fulfillment fees are recognized on a gross basis in revenue. The revenue from fulfillment services is 
recognized at a point in time. 

(4) Marketing and advertising 

The Group provides advertising services to non-vendors, such as performance marketing campaigns, 
placing banners on the Jumia platform or sending newsletters. The advertising services are contractually 
agreed with the advertisers. As Jumia establishes pricing and is primarily obliged to deliver these 
advertising services, revenue is recognized on a gross basis. The campaigns and banners can be run for a 
short period as well as be spread over a year and are therefore recognized at a point in time or over the 
period. 

(5) Other services 

The  Group  provides  other  services  to  its  sellers  for  which  it  charges  fees  such  as  logistics  services, 
marketing  services  for  marketplace  sellers  and  packaging  of  products  ahead  of  shipment.  As  Jumia 
establishes pricing, revenue is recognized on a gross basis. Revenue for logistics is recognized over time as 
the  performance  obligation  is  being  performed  while  revenue  for  marketing  services  and  packaging  of 
products is recognized when the respective service is completed. 

Variable consideration 

If the consideration in a contract includes a variable amount, the Group estimates the amount of 
consideration to which it will be entitled in exchange for transferring the goods to the customer. The 
variable consideration is estimated at contract inception and constrained until it is highly probable that a 
significant revenue reversal in the amount of cumulative revenue recognized will not occur when the 
associated uncertainty with the variable consideration is subsequently resolved. 

The Group uses the expected value method to estimate the variable consideration given the large number 
of contracts that have similar characteristics. The Group then applies the requirements on constraining 
estimates of variable consideration in order to determine the amount of variable consideration that can be 
included in the transaction price and recognized as revenue. A refund liability is recognized for the goods 
that are expected to be returned (i.e., the amount not included in the transaction price). 

Cost to obtain a contract  

The Group pays sales commission or fees to parties for each contract that they obtain. The Group applies 
the optional practical expedient to immediately expense costs to obtain a contract if the amortization 
period of the asset that would have been recognized is one year or less. As such, sales commissions and 
fees are immediately recognized as an expense and included as part of marketing costs. 

o) Fulfillment expense 

Fulfillment expense represents those expenses incurred in operating and staffing the Group’s fulfillment 
and  consumer  service  centers,  including  expense  attributable  to  procuring,  receiving,  inspecting,  and 
warehousing inventories and picking, packaging, and preparing consumer orders for shipment, including 
packaging materials. Fulfillment expense also include expense relating to consumer service operations and 
amounts paid to third parties who assist us in fulfillment and consumer service operations. 

46 

 
 
 
 
 
p) Sales and advertising expense 

Sales and advertising expenses represent expenses associated with the promotion of our marketplace and 
include online and offline marketing expenses, promotion of the brand through traditional media outlets, 
certain expense related to our consumer acquisition and engagement activities and other expense associated 
with our market presence. 

q) Technology and content expense 

Technology  and  content  expenses  consist  principally  of  research  and  development  activities,  including 
wages and benefits, for employees involved in application, production, maintenance, operation for new and 
existing goods and services, as well as other technology infrastructure expense. 

r) Employee benefits 

Short-term benefits 

Wages, salaries, paid annual leave and sick leave, bonuses, and other benefits (such as health services) are 
accrued in the year in which the associated services are rendered by the employees of the Group. 

s) Share-based compensation 

The Group operates equity-settled share-based payment plans, under which directors and employees receive 
a compensation in form of equity instrument or equity derivative of the Company or one of its subsidiaries 
for the services provided. Awards are granted with service and/or performance vesting conditions. 

The total amount to be expensed for services received is determined by reference to the grant date fair value 
of the share-based payment award made. For share-based payment awards, we analyze whether the exercise 
price paid (or payable) by a participant, if any, exceeds the estimated market price of the underlying equity 
instruments at the grant date. Any excess of (i) the estimated market value of the equity instruments and 
(ii) the exercise price results in share-based payment expense. 

The excess of the fair value and the exercise price, as determined at the grant date is expensed as employee 
benefits expense on a straight-line basis over the vesting period, based on management’s estimate of the 
number of awards that will eventually vest, with a corresponding credit to equity. For awards with graded-
vesting features, each instalment of the award is treated as a separate grant (i.e., each instalment is separately 
expensed over the related vesting period). Option awards issued by the Group are initially measured using 
Black-Scholes valuation model on the grant date and are not subsequently re-measured. 

No expense is recognized for awards that do not ultimately vest such as in the case of an award forfeited 
by an employee due to failure to satisfy the vesting conditions. When an award is cancelled (other than by 
forfeiture  for  failure  to  satisfy  the  vesting  conditions)  during  the  vesting  period,  it  is  treated  as  an 
acceleration of vesting, and the entity recognizes immediately the amount that would otherwise have been 
recognized for services received over the remainder of the vesting period. When an award is surrendered 
by an employee (other than by forfeiture for failure to satisfy the vesting conditions), it is accounted for as 
a cancellation. 

When new equity instruments are granted during the vesting period of the currently vesting awards, and on 
the date that they are granted, they are identified as replacement of the currently vesting awards, they are 
treated as a modification. The incremental fair value of replacement awards is recognized over its vesting 
period, and the replaced awards continue to be expensed as scheduled. 

t) Income taxes 

The  income tax charge comprises of current tax and deferred tax and is recognized in profit or loss for 
the year, unless it relates to transactions that are recognized directly in equity. 

Current taxes are measured at the amount expected to be paid to or recovered from the taxation authorities 
on the taxable profits or losses based on the prevailing tax rates on the reporting date and any adjustments 
to taxes payable in previous years. Taxable profits or losses are based on estimates if financial statements 
are authorized prior to filing relevant tax returns. Management periodically evaluates positions taken in the 
tax returns with respect to situations in which applicable tax regulations are subject to interpretation and 
establishes provisions where appropriate. 

47 

 
 
 
The calculation of deferred taxes is based on the balance sheet liability method that refers to the temporary 
differences  between  the  tax  bases  of  assets  and  liabilities  and  their  carrying  amounts.  The  method  of 
calculating deferred taxes depends on how the asset’s carrying amount is expected to be realized and how 
the liabilities will be paid. However, in accordance with the initial recognition exemption, deferred taxes 
are not recorded for temporary differences on initial recognition of an asset or a liability in a transaction 
other than a business combination if the transaction, when initially recorded, affects neither accounting nor 
taxable profit. Deferred taxes are measured at tax rates enacted or substantively enacted at the end of the 
reporting period. Deferred tax assets are offset against deferred tax liabilities if the taxes are levied by the 
same taxation authority and the entity has a legally enforceable right to offset current tax assets against 
current  tax.  Deferred  tax  assets  for  deductible  temporary  differences  and  tax  loss  carry  forwards  are 
recorded only to the extent that they are believed to be recoverable. 

u) Segments 

Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating  decision-maker  (CODM),  which  are  the  same  figures  as  those  presented  in  the  statement  of 
operations. The chief operating decision maker is comprised of two Co-CEOs and the CFO. In the periods 
presented, the Group had one operating and reportable segment, an e-Commerce platform. Although the e-
Commerce platform consists of different business platforms of the Group, the CODM makes decisions as 
to how to allocate resources based on the long-term growth potential of the Company as determined by 
market research, growth potential in regions, and various internal key performance indicators. The Group’s 
geographical distribution of revenue and property and equipment was as follows: 

Revenue 
in thousands of EUR 
West Africa(1) 
North Africa(2) 
East and South Africa(3) 
Portugal 
France 
United Arab Emirates 
Germany 
Total 

Property and equipment 
in thousands of EUR 
West Africa(1) 
North Africa(2) 
East and South Africa(3) 
Portugal 
United Arab Emirates 
Germany 
Total 

For the year ended  

     December 31, 2019      December 31, 2018  December 31, 2017 
 44,934 
 28,434 
 16,808 
 2,067 
 623 
 — 
 188 
 93,054 

 65,655    
 36,947    
 25,947    
 509    
 —    
 —   
 —    
 129,058    

 68,919    
 57,238    
 32,839    
 43    
 —    
 49   
 1,320    
 160,408    

As of 

      December 31, 2019      December 31, 2018 
 2,552 
 1,620 
 680 
 109 
 58 
 1 
 5,020 

 5,201    
 4,878    
 6,243    
 986    
 82    
 44    
 17,434    

(1)  West Africa covers Nigeria, Ivory Coast, Senegal, Cameroon and Ghana. 
(2)  North Africa covers Egypt, Tunisia, Morocco and Algeria. 
(3)  East and South Africa covers Kenya, Tanzania, Uganda, Rwanda and South Africa. 

3      Significant accounting estimates, judgments and assumptions in applying accounting 
policies 

The preparation of the Group’s consolidated financial statements requires its management to make 
judgments, estimates and assumptions that affect the reported amounts of revenues, expenses, assets and 
liabilities, and the accompanying disclosures, including disclosure of contingent liabilities. Uncertainty 
about these assumptions and estimates could result in outcomes that require a material adjustment to the 
carrying amount of assets or liabilities affected in future periods. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
Judgments  

In the process of applying the Group’s accounting policies, management has made the following 
judgments, which have the most significant effect on the amounts recognized in the consolidated financial 
statements: 

Consolidation of entities 

In course of its operations, Jumia uses services from entities in which it does not hold the majority of the 
voting rights. These entities are either: 

- 

- 

operating services companies for the Group providing payroll and support services, 

operating e-commerce services in countries where a local partner is required to hold majority 
of the voting rights, 

- 

owned by group executive acting as de-facto agent for the Group. 

As of December 31, 2019 and 2018, the Group has determined that it controls these entities as it has power 
over the investees, rights to variable returns and the ability to use its power over the investee to affect the 
amount of these returns.  

Determining the lease term of contracts with renewal and termination options – Group as 
lessee 

The Group determines the lease term as the non-cancellable term of the lease, together with any periods 
covered by an option to extend the lease if it is reasonably certain to be exercised, or any periods covered 
by an option to terminate the lease, if it is reasonably certain not to be exercised. 

The Group has several lease contracts that include extension and termination options. The Group applies 
judgement in evaluating whether it is reasonably certain whether or not to exercise the option to renew or 
terminate  the  lease.  That  is,  it  considers  all  relevant  factors  that  create  an  economic  incentive  for  it  to 
exercise either the renewal or termination. After the commencement date, the Group reassesses the lease 
term if there is a significant event or change in circumstances that is within its control and affects its ability 
to exercise or not to exercise the option to renew or to terminate (e.g., construction of significant leasehold 
improvements or significant customisation to the leased asset) 

Revenue from contracts with customers 

The Group applied the following judgements that significantly affect the determination of the amount and 
timing of revenue from contracts with customers: 

Principal versus agent considerations 

The Group enters into contracts where it acts as a seller and determines the price and bears the obligation 
to deliver those goods to the consumer. Under these contracts, the Group determines that it controls the 
goods before they are transferred to customers and hence is a principal. Additionally, in cases where the 
group enters into transactions wherein it provides fulfillment and marketing services, it is obliged to deliver 
the services as well as has the discretion to set the price, and hence is considered as a principal in such 
transactions. In cases where the Group enters into a contract that provides the selling platform to vendors 
to sell goods directly to consumers, the Group has no discretion in setting the price and has no inventory 
risk and hence is considered as the agent in such transactions. 

Estimates and assumptions 

Uncertain tax positions 

The application of tax rules to complex transactions is sometimes open to interpretation, both by the Group 
and  taxation  authorities.  Those  interpretations  of  tax  law  that  are  unclear  are  generally  referred  to  as 
uncertain tax positions. 

49 

 
 
 
Uncertain  tax  positions  are  assessed  and  reviewed  by  management  at  the  end  of  each  reporting  period. 
Liabilities are  recorded  for tax positions that are determined by  management as  more likely than not to 
result in additional taxes being levied if the positions  were  to be challenged by the tax  authorities. The 
assessment relies on estimates and assumptions and may involve a series of judgments about future events. 
These judgments are based on the interpretation of tax laws that have been enacted or substantively enacted 
by the end of the reporting period, and any  known court or other rulings on such issues. Liabilities  for 
penalties,  interest  and  taxes  are  recognized  based  on  management’s  best  estimate  of  the  expenditure 
required  to  settle  the  obligations  at  the  end  of  the  reporting  period.  Management’s  best  estimate  of  the 
amount  to  be  provided  is  determined  by  their  judgment  and,  in  some  cases,  reports  from  independent 
experts. Further details can be found in note 19. 

Share-based compensation 

For grants prior to July 1, 2017, the Group measured the fair value of its ordinary shares and the equity 
value of each of its subsidiaries. The fair value of the Group’s ordinary shares as of each award grant date 
was determined using the market approach based on external rounds of financing. The Group employed the 
prior sale of company stock method to estimate its aggregate equity value, which considers any prior arm’s 
length sales of the company’s equity securities. Considerations factored into the analysis include: the type 
and amount of equity sold, the relationship of the parties involved, risk-free rate, the timing compared to 
the ordinary shares valuation date and the financial condition and structure of the company at the time of 
the sale. Throughout 2014, 2015 and 2016, the Group held a number of financing rounds which resulted in 
the issuance of shares. The shares were transacted with existing and new investors, and therefore the Group 
considered the pricing a strong indication of fair value. The equity value of each subsidiary was estimated 
using  the  income  approach,  based  on  expected  future  cash  flows.  The  future  cash  flows  are  discounted 
using  a  weighted  average  cost  of  capital  that  takes  into  consideration  the  stage  of  development  of  the 
business and the industry and geographies in which the Group operates. 

For grants subsequent to July 1, 2017, but prior to May 10, 2019, the Group measured the fair value of its 
ordinary shares and of its call options as follows: the fair value of the Group’s ordinary shares was based 
on the income approach to estimate the equity value of the Group. The future cash flows are discounted 
using  a  weighted  average  cost  of  capital  that  takes  into  consideration  the  stage  of  development  of  the 
business in each of the countries in which the Group operates. 

For grants subsequent to May 10, 2019 (grants after IPO), the fair value of share is derived based on the 
value per ADS of Jumia Technologies AG traded on the New York Stock Exchange converted into Euro. 

For all grants subsequent to July 1, 2017, the fair value of the Group’s call options is derived from the fair 
value of the Group’s ordinary shares measured based on the Black-Scholes-Merton formula with the 
underlying assumptions that: 

-  The options can be exercised only on the expiry date 

-  There are no taxes or transaction costs and no margin requirements 

-  The volatility of the underlying asset is constant and  is defined as the standard deviation of the 

continuously compounded rates of return on the share over a specified period 

-  The risk-free interest rate is relatively constant over time 

This estimate also requires determination of the most appropriate inputs to the valuation model including 
the  expected  life  of  the  share  option,  volatility  and  dividend  yield.  These  inputs,  and  the  volatility 
assumption in particular, are considered to be highly complex and subjective. Because the Group’s shares 
had not been publicly traded before April 12th, 2019, it lacks sufficient company-specific historical and 
implied volatility information for its shares. Therefore, it estimates expected share price volatility based on 
the historical volatility of publicly traded peer companies and expects to continue to do so until such time 
as it has adequate historical data regarding the volatility of its own traded share price. 

Further details can be found in note 15. 

50 

 
 
 
 
Inventories 

The  valuation  of  inventory  at  net  realizable  value  requires  judgments,  based  on  currently-available 
information, about the likely method of disposition, such as through sales to individual consumers, returns 
to product vendors, or liquidations, and expected recoverable values of each disposition category.  These 
assumptions about future disposition of inventory are inherently uncertain and changes in estimates and 
assumptions may cause material write-downs in the future. Further details can be found in note 8. 

Impairment of trade and other receivables 

The Group estimates losses on trade and other receivables based on known troubled accounts and historical 
experience of losses incurred. Receivables are considered impaired and written off when it is probable that 
all  contractual  payments  due  will  not  be  collected  in  accordance  with  the  terms  of  the  agreement. 
Allowances for doubtful accounts are maintained based on an assessment of the collectability of specific 
consumer  accounts,  the  aging  of  receivable  and  other  economic  information  on  both  a  historical  and 
prospective basis. Further details can be found in the Note 11. 

The Group recognizes an allowance for expected credit losses (“ECLs”) applying the simplified method 
permitted by IFRS 9 for trade receivables. Therefore, the Group does not track changes in credit risk, but 
instead  recognizes  a  loss  allowance  based  on  lifetime  ECLs  at  each  reporting  date.  Using  the  practical 
expedient that is allowed by the standard, the Group has established a provision matrix that is based on its 
historical credit loss experience for the past 2 years, adjusted for forward-looking factors specific to the 
debtors and the economic environment,  which  will be adjusted every reporting date based on economic 
conditions. The assessment of the correlation between historical observed default rates, forecast economic 
conditions and ECLs is a significant estimate. The amount of ECLs is sensitive to changes in circumstances 
and of forecast economic conditions. The Group’s historical credit loss experience and forecast of economic 
conditions may also not be representative of customer’s actual default in the future. 

Generally,  trade  receivables  are  written-off  if  past  due  for  more  than  one  year  and  are  not  subject  to 
enforcement activity under credit risk. 

Leases- Estimating the incremental borrowing rate  

The Group cannot readily determine the interest rate implicit in the leases, therefore, it uses its incremental 
borrowing rate (IBR) to measure lease liabilities. The IBR is the rate of interest that the Group would have 
to pay to borrow over a similar term, and with a similar security, the funds necessary to obtain an asset of 
a similar value to the right-of-use asset in a similar economic environment. The IBR therefore reflects what 
the Group ‘would have to pay’, which requires estimation when no observable rates are available (such as 
for subsidiaries that do not enter into financing transactions) or when they need to be adjusted to reflect the 
terms and conditions of the lease (for example, when leases are not in the subsidiary’s functional currency). 
The Group estimates the IBR using observable inputs (such as market interest rates) when available and is 
required to make certain entity-specific estimates (such as the subsidiary’s stand-alone credit rating). 

4      New accounting pronouncements 

a) New standards, interpretations and amendments adopted by the Group 

The Group applied IFRS 16 and IFRIC Interpretation 23 as of January 1, 2019. 

IFRS 16 Leases 

IFRS 16 supersedes IAS 17 Leases, IFRIC 4 Determining whether an Arrangement contains a Lease, SIC-
15 Operating Leases-Incentives and SIC-27 Evaluating the Substance of Transactions Involving the Legal 
Form of a Lease. The standard sets out the principles for the recognition, measurement, presentation and 
disclosure of leases and requires lessees to recognize most leases on the balance sheet. 

The Group adopted IFRS 16 using the modified retrospective method of adoption with the date of initial 
application  of  1  January  2019.  Under  this  method,  the  standard  is  applied  retrospectively  with  the 
cumulative effect of initially applying the standard recognized at the date of initial application. The Group 
elected to use the transition practical expedient allowing the standard to be applied only to contracts that 
were previously identified as leases applying IAS 17 and IFRIC 4 at the date of initial application. The 

51 

 
 
 
Group also elected to use the recognition exemptions for lease contracts that, at the commencement date, 
have a lease term of 12 months or less and do not contain a purchase option (‘short-term leases’), and lease 
contracts for which the underlying asset is of low value (‘low-value assets’). 

The effect of adoption IFRS 16 as at January 1, 2019 (increase/(decrease)) is as follows: 

In thousands of EUR 
Assets 
Right-of-use assets 
Prepayments 
Total assets 

Liabilities 
Borrowings 
Total liabilities 

As of 

      January 1, 2019 

 10,546 
 (1,399) 
 9,147 

 9,147 
 9,147 

Nature of the effect of adoption of IFRS 16 

The Group has lease contracts for various items of property, vehicles and other equipment.  

Upon adoption of IFRS 16, the Group applied a single recognition and measurement approach for all leases, 
except  for  short-term  leases  and  leases  of  low-value  assets.  The  standard  provides  specific  transition 
requirements and practical expedients, which have been applied by the Group. 

•  Leases previously classified as finance leases: 

At the transition date the Group didn’t have any financial leases. 

•  Leases previously accounted for as operating leases: 

The Group recognized right-of-use assets and lease liabilities for those leases previously classified as 
operating leases, except for short-term leases and leases of low-value assets. 

The Group also applied the available practical expedients as follows:  

•  Applied a single discount rate to the assets with similar characteristics. 

•  Did  not  recognize  leases  for  which  the  term  ends  within  12  months  of  the  date  of  initial 
application – this means the Group did not apply this approach for the contracts which end 
during 2019.  

•  Excluded initial direct costs from the measurement of right-of-use assets at the date of initial 

application.  

Based on the above, as at January 1, 2019, the Group recognized:  

•  Right-of-use assets of EUR 10,546 thousands presented within Property and Equipment in the 
statement  of  financial  position.  This  relates  to  the  lease  assets  recognized  previously  as 
operating leases. 

•  Lease liabilities of EUR 9,147 thousands (included in Borrowings). 

• 

Prepayments of EUR 1,399 thousands related to previous operating leases. 

52 

 
 
 
 
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
Operating lease commitments recognized as lease liability in the consolidated statement of financial 
position 

Set out below, is the reconciliation of the operating lease commitments to lease liabilities upon adoption: 

In thousands of EUR 

Operating lease commitments as at December 31, 2018 
Short-term leases recognized on a straight-line basis as an expense during 2019 
Exercise of renewal option 
Other 
Total 

Discounted using incremental borrowing rate at the date of the initial application 
Lease liabilities recognized as at January 1, 2019 

As of 
December 31, 2018 

 9,230 
 (731) 
 3,013 
 478 
 11,990 

 (2,843) 
 9,147 

Amounts recognized in the consolidated statement of financial position and consolidated statement of 
operations and comprehensive income (loss) 

Set out below, are the carrying amounts of the Group’s right-of-use assets and lease liabilities and the 
movements during the period: 

In thousands of EUR 

  Right of use assets  

Lease Liabilities 

As at January 1, 2019 
Additions 
Depreciation 
Interest expense 
Lease modifications 
Payments 
Effect of translation 
As at December 31, 2019 

 10,546   
 4,230   
 (4,518)  
 —   
 (580)  
 —   
 93   
 9,771   

 9,147 
 4,180 
 — 
 1,293 
 (598) 
 (4,945) 
 106 
 9,183 

The Group recognized rent expense from short-term leases of EUR 1,682 thousands and expenses from 
leases whose term ends within 12 months of the date of initial application of EUR 135 thousands in the 
year ended December 31, 2019. 

IFRIC 23 Uncertainty over Income Tax Treatment 

The Interpretation addresses the accounting for income taxes when tax treatments involve uncertainty that 
affects the application of IAS 12 Income Taxes. It does not apply to taxes or levies outside the scope of 
IAS 12, nor does it specifically include requirements relating to interest and penalties associated with 
uncertain tax treatments. The Interpretation specifically addresses the following:  

•  Whether an entity considers uncertain tax treatments separately  

•  The  assumptions  an  entity  makes  about  the  examination  of  tax  treatments  by  taxation 

authorities  

•  How an entity determines taxable profit (tax loss), tax bases, unused tax losses, unused tax 

credits and tax rates  

•  How an entity considers changes in facts and circumstances  

An entity has to determine whether to consider each uncertain tax treatment separately or together with one 
or more other uncertain tax treatments. The approach that better predicts the resolution of the uncertainty 
needs to be followed. The Group applies significant judgement in identifying uncertainties over income tax 
treatments.  

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
Since the Group operates in a complex multinational environment, it assessed whether the Interpretation 
had an impact on its consolidated financial statements. At December 31, 2019, the assessment by Jumia of 
uncertainty  on  its  income  tax  positions  accounted  for  EUR  9,656  thousand  (YE  2018:  EUR  10,734 
thousand). 

Income tax payables as of December 31, 2019 comprise the following: 

Income Tax Payables 
Income Tax Payables 
Provision for Income Tax 
Total 

As of 
December 31, 2019 

 400 
 9,656 
 10,056 

The Group adopted IFRIC 23 using the retrospective method with the date of initial application of 1 January 
2018. The comparative financial statements were adjusted accordingly. 

The effect of IFRIC 23 adoption as at January 1, 2018 is as follows: 

In thousands of EUR 
Income Tax Provisions 
Income Tax Provisions 
Reclassification  
Total 

Income Tax Payables 
Income Tax Payables 
Reclassification 
Total 

As of 
January 1, 2018 

 10,716 
 (10,716) 
 — 

 117 
 10,716 
 10,833 

Set out below, are the carrying amounts of the Group’s Income Tax payables and the movements during 
the period: 

In thousands of EUR 

As at January 1, 2018 
Additions 
Reclassification 
Effect of translation 
As at December 31, 2018 

Income Tax Provisions 

 10,833 
 49 

 — 
 10,882 

b) Standards issued but not yet effective 

The Group has not early adopted any other standard, interpretation or amendment that has been issued but 
is not yet effective. The new and amended standards and interpretations that are issued, but not yet effective, 
up to the date of issuance of the Group’s financial statements are disclosed below. 

IFRS 17 – Insurance contracts 

In May 2017, the IASB issued IFRS 17 Insurance Contracts (IFRS 17), a comprehensive new accounting 
standard for insurance contracts covering recognition and measurement, presentation and disclosure. 
Once effective, IFRS 17 will replace IFRS 4 Insurance Contracts (IFRS 4) that was issued in 2005. IFRS 
17 applies to all types of insurance contracts (i.e., life, non-life, direct insurance and re-insurance), 
regardless of the type of entities that issue them, as well as to certain guarantees and financial instruments 
with discretionary participation features. A few scope exceptions will apply. The overall objective of 
IFRS 17 is to provide an accounting model for insurance contracts that is more useful and consistent for 
insurers. In contrast to the requirements in IFRS 4, which are largely based on grandfathering previous 
local accounting policies, IFRS 17 provides a comprehensive model for insurance contracts, covering all 
relevant accounting aspects. The core of IFRS 17 is the general model, supplemented by: 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•  A  specific  adaptation  for  contracts  with  direct  participation  features  (the  variable  fee 

approach) 

•  A simplified approach (the premium allocation approach) mainly for short-duration contracts 
IFRS  17  is  effective  for  reporting  periods  beginning  on  or  after  1  January  2021,  with 
comparative figures required. Early application is permitted, provided the entity also applies 
IFRS 9 and IFRS 15 on or before the date it first applies IFRS 17.  

Amendments to IFRS 3: Definition of a business 

In October 2018, the IASB issued amendments to the definition of a business in IFRS 3 Business 
Combinations to help entities determine whether an acquired set of activities and assets is a business or 
not. They clarify the minimum requirements for a business, remove the assessment of whether market 
participants are capable of replacing any missing elements, add guidance to help entities assess whether 
an acquired process is substantive, narrow the definitions of a business and of outputs, and introduce an 
optional fair value concentration test. New illustrative examples were provided along with the 
amendments.  

Amendments to IAS 1 and IAS 8: Definition of Material.  

In October 2018, the IASB issued amendments to IAS 1 Presentation of Financial Statements and IAS 8 
Accounting Policies, Changes in Accounting Estimates and Errors to align the definition of ‘material’ 
across the standards and to clarify certain aspects of the definition. The new definition states that, 
‘Information is material if omitting, misstating or obscuring it could reasonably be expected to influence 
decisions that the primary users of general-purpose financial statements make on the basis of those 
financial statements, which provide financial information about a specific reporting entity.’  

The group does not expect a material impact upon adoption of any of these standards and is not planning 
early adoption. 

5      Group Information  

At December 31, 2019, Jumia consolidated the following subsidiaries: 

Company name 

Country of 
incorporation 

% equity 

Principal activities 

Jumia Technologies AG 
Africa Internet Services SAS 
African Internet Services S.A. 
AIH General Merchandise Algeria 
UG (haftungsbeschränkt) & Co. 
KG 
AIH General Merchandise 
Cameroon UG 
(haftungsbeschränkt) & Co. KG 
AIH General Merchandise Egypt 
UG (haftungsbeschränkt) & Co. 
KG 
AIH General Merchandise Ghana 
UG (haftungsbeschränkt) & Co. 
KG 
AIH General Merchandise Ivory 
Coast UG (haftungsbeschränkt) & 
Co. KG 

  GERMANY 
FRANCE 
  ANGOLA 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

December 31, 2019 

December 31, 2018 

 100.00  
 100.00  
 99.82  

 99.82  

 100.00  Top Holding 
 100.00  Services 

 99.82  Online retailer 

 99.82  Holding 

 99.82  

 99.82  Holding 

 99.82  

 99.82  Holding 

 99.82  

 99.82  Holding 

 99.82  

 99.82  Holding 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
 
 
 
 
  
   
 
 
 
 
 
 
 
 
 
  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

AIH General Merchandise Kenya 
UG (haftungsbeschränkt) & Co. 
KG 
AIH General Merchandise 
Morocco UG (haftungsbeschränkt) 
& Co. KG 
AIH General Merchandise Nigeria 
UG (haftungsbeschränkt) & Co. 
KG 
AIH General Merchandise 
Tanzania UG 
(haftungsbeschränkt) & Co. KG 
AIH General Merchandise UG 
(haftungsbeschränkt) & Co. KG 
AIH Subholding Nr. 10 UG 
(haftungsbeschränkt) & Co. KG 
AIH Subholding Nr. 11 UG 
(haftungsbeschränkt) & Co. KG 
AIH Subholding Nr. 12 UG 
(haftungsbeschränkt) & Co. KG 
AIH Subholding Nr. 15 UG & Co. 
KG 
AIH Subholding Nr. 17 UG & Co. 
KG 
AIH Subholding Nr. 8 UG 
(haftungsbeschränkt) & Co. KG 
AIH Subholding Nr. 9 UG 
(haftungsbeschränkt) & Co. KG 
Atol Internet Serviçes Limitada 
Atol Internet Services Ltd. 
Atol Internet Services Ltd. 
(Zambia) 
Atol Internet Services Nigeria Ltd.   NIGERIA 
  RWANDA 
Atol Internet Services Rwanda 
Atol Internet Services S.a.r.l. 
Tunisia 

TUNISIA 

ZAMBIA 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

  GERMANY 

 MOZAMBIQUE  
  MAURITIUS   

Atol Ivory Coast SARL 

COTE 
D’IVOIRE 
CONGO 
GABON 
  ETHIOPIA 

Atol Services Congo Ltd. 
Atol Services Gabon SARL 
Atol Technology PLC 
Bambino 162. V V UG 
(haftungsbeschränkt) 
Digital Services XLV (GP) S.à r.l.   GERMANY 
EasyTaxi Egypt 
Ecart Internet Services Nigeria 
Ltd. 
Ecart Services Algeria SARL 
Ecart Services Cameroon Ltd. 
Ecart Services Ghana Ltd. 

  GERMANY 

  NIGERIA 

EGYPT 

Ecart Services Ivory Coast SARL   

Ecart Services Kenya Ltd. 
Ecart Services Morocco Sarlau 
Ecart Services Tanzania Ltd. 
Gabi Internet Services Ltd. 
Hellopay Africa Integrated 
Services Ltd. (formerly: Lipco 
Internet Services Nigeria) 
Jade E-Services Algeria SARL 

  ALGERIA 
  CAMEROON   
GHANA 
COTE 
D’IVOIRE 
KENYA 
  MOROCCO 
  TANZANIA 
  NIGERIA 

  NIGERIA 

  ALGERIA 

 99.82  

 99.82  Holding 

 99.82  

 99.82  Holding 

 99.71  

 99.71  Holding 

 99.82  

 99.82  Holding 

 99.82  

 99.82  

 99.82  

 99.82  

 —  

 —  

 99.82  

 99.82  

 99.82  
 99.82  

 99.82  

 —  
 99.82  

 99.82  

 99.82  

 99.82  
 99.82  
 99.82  

 100.00  

 100.00  
 99.82  

 99.71  

 99.82  
 99.82  
 —  

 99.82  

 99.82  
 99.82  
 99.82  
 —  

 99.82  

 99.82  

 99.82  Holding 

 99.82  Holding 

 99.82  Holding 

 99.82  Holding 

 99.82  Holding 

 99.82  Holding 

 99.82  Holding 

 99.82  Holding 

 99.82  Marketplace 
 99.82  Marketplace 

 99.82  Marketplace 

 99.71  Marketplace 
 99.82  Marketplace 

 99.82  Marketplace 

 99.82  Marketplace 

 99.82  Marketplace 
 99.82  Marketplace 
 99.82  Marketplace 

 100.00  General Partner 

 100.00  Services 

 99.82  Taxi booking platform 

 99.71  Online retailer 

 99.82  Online retailer 
 99.82  Online retailer 
 99.82  Online retailer 

 99.82  Online retailer 

 99.82  Online retailer 
 99.82  Online retailer 
 99.82  Online retailer 
 99.71  Online travel agency 

 99.82  Vehicle marketplace 

 99.82  Marketplace 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Jade E-Services Ghana Ltd. 

Jade E-Services Kenya Ltd. 

Jade E-Services Senegal SARL 
(formerly: Hellofood Senegal 
SUARL) 
Jade E-Services South Africa 
Proprietary Ltd. 

Jade E-Services Tunisia Suarl 

GHANA 

KENYA 

  SENEGAL 

SOUTH 
AFRICA 

TUNISIA 

Jade E-Services Uganda Ltd. 

  UGANDA 

Jade Internet E-Services Nigeria 
Ltd. 

  NIGERIA 

Jolali Global Resources Ltd. 

  NIGERIA 

Jumia Egypt LLC 
Jumia Eservices SARL 

Jumia Facilities Management 
Services L.L.C 

Jumia for Trading LLC 

EGYPT 
TUNISIA 

Dubai 

EGYPT 

Jumia UG (haftungsbeschränkt) & 
Co. KG 

  GERMANY 

 99.82  

 99.82  

 99.82  

 99.82  

 98.82  

 99.82  

 —  

 99.71  

 99.82  
 99.82  

 99.82  

 99.82  

General Partner for Top 
Holding 
General Partner for Top 
Holding 

 99.82  

General Partner for Top 
Holding 

 99.82  Online retailer 

 99.82  

 99.82  

 99.82  

Online real estate 
marketplace 
General Partner for Top 
Holding 
General Partner for Top 
Holding 

 89.74  Services 

 99.82  Online retailer 
 99.82   

 100.00  

 100.00  Services 

 100.00  

 —  Online retailer 

 99.82  

 99.82  Holding 

Jumia USA LLC 
Juwel 162. V V UG 
(haftungsbeschränkt) 

USA 

  GERMANY 

 100.00  

 99.82  

 —  Services 

 —  Service Company 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. Siebte 
Verwaltungs KG    

  GERMANY 

 99.82  

 99.82  Holding 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. 
Zwölfte Verwaltungs KG 

Juwel 193. V V UG 
(haftungsbeschränkt) 
Juwel 193. V V UG 
(haftungsbeschränkt) & Co. 128. 
Verwaltungs KG 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. 132. 
Verwaltungs KG 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. 23. 
Verwaltungs KG 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. 24. 
Verwaltungs KG 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. Dritte 
Verwaltungs KG     

  GERMANY 

 99.82  

 99.82  Holding 

  GERMANY 

 99.82  

 99.82  General Partner 

  GERMANY 

 99.82  

 99.82  Holding 

  GERMANY 

 99.82  

 99.82  Holding 

  GERMANY 

 99.82  

 99.82  Holding 

  GERMANY 

 99.82  

 99.82  Holding 

  GERMANY 

 99.82  

 99.82  Holding 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juwel 193. V V UG 
(haftungsbeschränkt) & Co. Fünfte 
Verwaltungs KG 

  GERMANY 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. Vierte 
Verwaltungs KG     

  GERMANY 

 99.82  

 99.82  Holding 

 99.82  

 99.82  Holding 

Juwel 193. V V UG 
(haftungsbeschränkt) & Co. 
Zehnte Verwaltungs KG 

Juwel 194. V V UG 
(haftungsbeschränkt) 
Juwel 194. V V UG 
(haftungsbeschränkt) & Co. Erste 
Verwaltungs KG/ ZANDO 

  GERMANY 

 99.82  

 99.82  Holding 

  GERMANY 

 99.82  

 99.82  General Partner 

  GERMANY 

 99.82  

 99.82  Zando Holding 

Juwel E-Services Tanzania Ltd. 

  TANZANIA 

Lendico S.A (PTY) Ltd. 

SOUTH 
AFRICA 

Lipco Internet Services Zimbabwe 
Ltd. 
Silveroak Internet Services 
Portugal, Unipessoal Lda 

  ZIMBABWE   

  PORTUGAL   

 99.82  

 99.82  

 99.82  

 99.82  Not active 

 99.82  Not active 

 99.82  Marketplace 

 100.00  

 100.00  IT Services 

Vamido Global Resources Ltd. 

  NIGERIA 

 99.71  

 99.71  Services 

The changes in scope during 2019 result from acquisitions, mergers and abandon of operations. 

The group acquired Jumia  for Trading  LLC and Jumia US  LLC  was created in the course of this  year. 
Mergers  occurred  in  Nigeria  (Atol  Internet  Serv  Nigeria,  Gabi  Internet  Serv.  Ltd  and  Jade  Internet  E-
Services Nigeria) and Germany (AIH Subh Nr 15 KG and AIH Subh Nr 17 KG). 

The Group announced the decision to cease operations in four entities starting November 2019, when their 
activities were fully abandoned  – ECART Serv Cameroon Ltd, Atol Internet Serv.  Rwanda, Ecart Serv. 
Tanzania Ltd, Juwel E-Services Tanzania, Ltd. These operations do not represent a major line of business 
or a geographical area, nor are they a significant part of the group operations and hence, are not separately 
disclosed as discontinued operations and assets held for sale. The loss of the year was recognized during 
2019. 

6      Material partly-owned subsidiaries 

Financial information of subsidiaries that have material non-controlling interests is provided below. 

The proportion of equity interest held by non-controlling interests is as follows: 

  Country of incorporation  
and operation 

Name 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Net equity attributed to non-controlling interests of these subsidiaries is as follows: 

NIGERIA   
EGYPT   
MOROCCO   
KENYA   
IVORY COAST   
SOUTH AFRICA   

As of 
     December 31, 2019       December 31, 2018      
 0.29 % 
 0.18 % 
 0.18 % 
 0.18 % 
 0.18 % 
 0.18 % 

 0.29 %   
 0.18 %   
 0.18 %   
 0.18 %   
 0.18 %   
 0.18 %   

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
     
  
  
  
  
  
  
Name 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Other subsidiaries 
Total 

As of 
     December 31, 2019      December 31, 2018 
 (608) 
 (163) 
 (110) 
 (92) 
 (96) 
 (63) 
 1,015 
 (117) 

 (825)   
 (226)   
 (149)   
 (126)   
 (125)   
 (74)   
 1,027   
 (498)   

The statutory financial position and comprehensive income of these subsidiaries attributed to non-
controlling interests are shown below: 

In thousands of EUR 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Total 

In thousands of EUR 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Total 

In thousands of EUR 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Total 

In thousands of EUR 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Total 

For the year ended December 31, 2019 

      Revenue       Loss for the year      

  Total Comprehensive 
loss of the year 

 97  
 48  
 49  
 21  
 46  
 32  
 293  

 (127)  
 (63)  
 (39)  
 (34)  
 (29)  
 (11)  
 (303)   

 (126) 
 (64) 
 (39) 
 (34) 
 (29) 
 (11) 
 (303) 

For the year ended December 31, 2018 

     Revenue      Loss for the year      

     Total Comprehensive 
loss of the year 

 80   
 41   
 23   
 16   
 52   
 28   
 240   

 (103)   
 (47)   
 (25)   
 (30)   
 (26)   
 (12)   
 (243)   

 (104) 
 (47) 
 (25) 
 (29) 
 (26) 
 (11) 
 (242) 

Total 

As of December 31, 2019 
Total 

Total 

     Non-current assets      Current assets      Current liabilities 
 658 
 240 
 167 
 122 
 142 
 57 
 1,386 

 26  
 20  
 14  
 8  
 13  
 19  
 100   

 7  
 4  
 4  
 6  
 3  
 5  
 29   

Total 

As of December 31, 2018 
Total 

Total 

     Non-current assets      Current assets      Current liabilities 
 424 
 164 
 120 
 88 
 109 
 41 
 946 

 19      
 11   
 9   
 11   
 12   
 15   
 77   

 4      
 2   
 2   
 1   
 1   
 1   
 11   

At  the  level  of  the  subsidiary  that  generates  the non-controlling interest,  operating  loss  is  a  fair 
representation of the operating cash flow of the period. 

59 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
     
     
     
  
  
  
  
  
  
  
 
The statutory net cash flows of these subsidiaries attributed to non-controlling interests are shown below: 

In thousands of EUR 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Total 

In thousands of EUR 
ECART Internet Services Nigeria 
Jumia Egypt LLC 
ECART Services Morocco Sarl 
ECART Services Kenya Limited 
ECART Services Ivory Coast SRL 
Jade E-Services South Africa PTY Ltd 
Total 

7      Property and Equipment 

As of December 31, 2019 
Net cash flows used in 
 Operating activities  Investing activities  Financing activities 
 (2) 
 (1) 
 (1) 
 (1) 
 (1) 
 (1) 
 (7) 

 (21)  
 (26)  
 (14)  
 (24)  
 (12)  
 (8)  
 (105)  

 2  
 (2)  
 (1)  
 (1)  
 (1)  
 (1)  
 (4)  

As of December 31, 2018 
Net cash flows used in 
 Operating activities  Investing activities  Financing activities 
 — 
 — 
 — 
 — 
 — 
 — 
 — 

 (36)  
 (21)  
 (14)  
 (10)  
 (14)  
 (13)  
 (108)  

 (2)  
 (1)  
 (1)  
 —  
 (1)  
 —  
 (5)  

Movements in the carrying amount of property and equipment were as follows: 

In thousands of EUR 
Cost 
Balance as of January 1, 2018 
Additions 
Disposals 
Effect of translation 
Reclassification 
Balance as of December 31, 2018 
Additions 
Disposals 
Effect of translation 
Cancelation of leases 
IFRS 16 adoption 
Balance as of December 31, 2019 
Accumulated depreciation 
Balance as of January 1, 2018 
Depreciation charge 
Accumulated depreciation on disposals 
Effect of translation 
Reclassification 
Balance as of December 31, 2018 
Depreciation charge 
Accumulated depreciation on disposals 
Effect of translation 

Technical 
  equipment and   

     Buildings        machinery 

  Right of use 
  assets - Office 
 and Warehouse       Total 

     Transportation  
equipment, 
office 
equipment 
and other 
      equipment 

 997   
 377   
 (6)   
 17   
 109   
 1,494   
 1,111  
 (85)  
 106  
 —  
 —  
 2,626   

 (542)   
 (268)   
 1   
 (16)   
 (39)   
 (864)   
 (466)  
 57  
 (56)  

 856   
 618   
 (1)   
 10   
 —   
 1,483   
 1,011  
 (135)  
 49  
 —  
 4  
 2,412   

 (417)   
 (273)   
 —   
 (6)   
 —   
 (696)   
 (488)  
 99  
 (23)  

 6,339  
 2,513  
 (217)  
 125  
 (94)  
 8,666  
 3,536  
 (503)  
 265  
 —  
 (15)  
 11,949  

 (3,858)  
 (1,319)  
 151  
 (66)  
 29  
 (5,063)  
 (2,225)  
 458  
 (142)  

 —   
 —   
 —   
 —   
 —   
 —   
 3,650  
 —  
 93  
 (229)  
 10,546  
 14,060   

 —   
 —   
 —   
 —   
 —   
 —   
 (4,518)  
 —  
 —  

 8,192 
 3,508 
 (224) 
 152 
 15 
 11,643 
 9,308 
 (723) 
 513 
 (229) 
 10,535 
 31,047 

 (4,817) 
 (1,860) 
 152 
 (88) 
 (10) 
 (6,623) 
 (7,697) 
 614 
 (221) 

60 

 
 
 
 
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
     
 
     
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
     
     
    
   
   
  
  
  
  
  
  
  
  
  
 
  
  
  
     
     
    
   
   
  
  
  
  
  
  
  
  
  
Cancelation of leases 
Reclassification 
Balance as of December 31, 2019 
Carrying amount as of 
December 31, 2018 
Carrying amount as of 
December 31, 2019 

8      Inventories 

 —  
 —  
    (1,329)   

 —  
 —  
 (1,108)   

 —  
 85  
 (6,887)  

 223  
 6  

 223 
 91 
 (4,289)     (13,613) 

 630  

 787  

 3,603  

 —   

 5,020 

 1,297  

 1,304  

 5,062  

 9,771   

 17,434 

Inventories are comprised of the following: 

In thousands of EUR 
Merchandise available for sale 
Less: Provision for slow moving and obsolete inventories 
Total Inventories 

As of 

     December 31, 2019      December 31, 2018 
 10,593 
 (1,162) 
 9,431 

 11,176   
 (1,180)   
 9,996   

The total cost of inventory recognized as an expense in the  consolidated profit or loss was EUR 84,506 
thousand (2018: 84,849). 

Provision for slow moving and obsolete inventories 

The movement in the provision for inventories is as follows: 

In thousands of EUR 
Balance as of January 1, 2018 
Additions 
Reversal 
Use of provision 
Effect of translation 
Balance as of December 31, 2018 
Additions 
Reversal 
Use of provision 
Effect of translation 
Balance as of December 31, 2019 

 1,435 
 945 
 (657) 
 (576) 
 15 
 1,162 
 886 
 (611) 
 (317) 
 60 
 1,180 

The provisions are reversed whenever correspondent items are either sold or returned to the 
vendors. 
. 

9      Cash and cash equivalents 

Cash and cash equivalents comprised the following: 

In thousands of EUR 
Cash at bank and in hand 
Short-term deposits 
Total Cash and cash equivalents 

As of 
 December 31, 2019      December 31, 2018 
 100,635 
 — 
 100,635 

 52,729  
 117,292  
 170,021  

Cash at banks earns interest at floating rates based on daily bank deposit rates. Short-term deposits are made 
for varying periods, depending on the immediate cash requirements of the Group, and earn interest at the 
respective short-term deposit rates.  

There is no restricted cash on cash and cash equivalents at December 31, 2019 (December 31, 2018: nil). 

While cash and cash equivalents are also subject to the impairment requirements of IFRS 9, the identified 
expected credit loss was immaterial. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
     
   
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
  
  
  
10      Term Deposits 

Term deposits comprised the following: 

Short term deposits in banks 
Term Deposits 

As of 
 December 31, 2019      December 31, 2018 
 — 
 — 

 62,418  
 62,418  

Deposits  represent  interest  bearing  deposit  with  a  commercial  bank  for  a  fixed  period  of  more  than  3 
months. 

11     Trade and other receivables 

Trade and other receivables were comprised of the following:  

In thousands of EUR 
Advances to suppliers 
Trade notes and accounts receivable 
Thereof to related parties 

As of 

     Note      December 31, 2019      December 31, 2018 
 236 
 2,356   
 12,319 
 17,780   
 402 
 371   

   29   

Less: Allowance for impairment of trade notes and accounts 
receivable 
Unbilled revenues 
Accrued marketplace revenue 
Other receivables 

Thereof to related parties 

   29   

Less: Allowance for impairment of other receivables 
Trade and other receivables 

 (8,283)   
 858   
 —   
 4,728   
 —   
 (503)   
 16,936   

 (4,254) 
 1,518 
 24 
 3,675 
 6 
 (484) 
 13,034 

Allowance for expected credit losses 

The movement of allowance for expected credit losses (“ECL”) of trade notes and accounts receivables and 
other receivables (including related parties) is as follows: 

In thousands of EUR 
Balance as of January 1, 2018 
Additions 
Reversal 
Use of provision 
Effect of translation 
Balance as of December 31, 2018 
Additions 
Reversal 
Use of provision 
Effect of translation 
Balance as of December 31, 2019 

     ECL of trade notes      
and accounts 
receivable 

  ECL of other 
      receivables 
 385 
 119 
 (31) 
 — 
 11 
 484 
 71 
 (54) 
 — 
 2 
 503 

 3,221   
 4,847   
 (499)   
 (3,405)   
 90   
 4,254   
 6,178  
 (318)  
 (2,025)  
 194  
 8,283   

62 

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
      
  
      
  
      
  
      
  
      
  
      
  
      
  
      
 
 
 
 
 
 
 
 
 
 
     
  
  
  
  
  
  
  
  
  
  
  
 
The ageing analysis of trade notes and accounts receivables is as follows:  

  Past due but not impaired 

In thousands of EUR 
As of December 31, 2019 
As of December 31, 2018 

Total 
     Total net       gross 

expected 

  < 30 
     credit losses       impaired        days 

      Total 

     Neither past      
due nor 

 9,497     17,780   
 8,065     12,319   

 (8,283)   
 (4,254)   

  30 - 90 
      days 

>90 
      days 
 3,291     1,554     2,515     2,137 
 75 
 5,389   

 946     1,655   

See  Note 31  for  disclosure  of  how  the  Group  manages  and  measures  credit  quality  of  trade  and  other 
receivables that are neither past due nor impaired.  

12      Prepaid expense and other current assets 

As of December 31, 2019, prepaid expense and other current assets was comprised of prepaid server hosting 
fees and software licenses EUR 7,788 thousand (2018: 1,625), advance payments to the Group’s partners 
for flight and other online payment services amounting to EUR 2,168 thousand (2018: 1,474) and prepaid 
fees related to a planned capital transaction amounting to EUR 240 thousand (2018: EUR 1,257 thousand). 
The remaining amount of EUR 2,397 thousand is related to prepaid rent, insurance and other goods and 
services (2018: EUR 3,028 thousand). 

13      Share capital and share premium 

Ordinary shares issued and fully paid as at December 31, 2019 

Number of shares      
 156,816,494   

Class 
Ordinary   

Total 

Par value € 

      Share capital €     Share premium €  
 1,018,276  
 1,018,276  

 156,816  
 156,816  

 1   
 1   

Total 

 1,175,092 
 1,175,092 

The  total  authorized  number  of  ordinary  shares  is  156,816,494  shares  as  at  December  31,  2019  (2018: 
132,631 shares) with a par value of EUR 1.00 per share. All issued ordinary shares are fully paid. Each 
ordinary share carries one vote.  

During  2019,  156,683,863  shares  were  issued,  all  fully  paid,  relating  to  the  entry  of  a  new  investor  in 
January 2019 and the Initial Public Offering (IPO) with concurrent private placement in April 2019. The 
nominal value of all shares issued is €1 each. Transaction costs of EUR 7,357 thousand related to the new 
investor and IPO are recognized directly in the capital reserve. Additionally, 2,550,066 stock options were 
exercised in November 2019 which will increase the share capital of the Company by 2,550,066 shares. 
The capital increase for the stock options will be conducted in 2020.  Related transaction costs recognized 
in prepaid expenses amount to EUR 240 thousand. In total, in 2019, the Group received capital contributions 
of EUR 329,161 thousand. 

Ordinary shares issued and fully paid as at December 31, 2018 

Number of shares      

 132,631  

Class 
Ordinary 

Total 

Par value € 

      Share capital €     Share premium €  
 845,787  
 845,787  

 133  
 133  

 1  
 1   

Total 
 845,920 
 845,920 

In 2018, the Group called and received capital contributions amounting to EUR 215,985 thousand.

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
 
     
 
     
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
  
   
 
 
 
 
 
 
 
 
 
 
 
     
 
  
   
14      Other Reserves 

In thousands of EUR 
As of January 1, 2017 
Other comprehensive loss 
Total comprehensive loss for the year 
Share-based payments  
Change in Non-controlling interests  
As of December 31, 2017 
Other comprehensive loss 
Total comprehensive loss for the year 
Share-based payments (Note 16) 
Change in Non-controlling interests  
As of December 31, 2018 
Other comprehensive loss 
Total comprehensive loss for the year 
Share-based payments (Note 16) 
Change in Non-controlling interests 
As of December 31, 2019 

Exchange 
difference on net  
investment  in   
foreign 
operations 

Currency 
translation 
adjustment 

Total 
other 
reserves 

 (49,973)  
 (46,835)  
 (46,835)   
 —  
 —  
 (96,808)   
 9,053   
 9,053   
 —   
 (1,888)   
 (89,643)   
 20,179   
 20,179 
 — 
 —   
 (69,464) 

 43,619  
 45,234  
 45,234  
 —  
 —  
 88,853  
 (9,229)   
 (9,229)   
 —   
 (16)   
 79,608   
 (19,449)   
 (19,449)   
 —   
 24   
 60,183   

 27,686 
 (1,601) 
 (1,601) 
 26,258 
 (1,426) 
 50,917 
 (176) 
 (176) 
 17,256 
 (1,904) 
 66,093 
 730 
 730 
 37,267 
 24 
 104,114 

Capital 
reserves 

 34,040  
 —  
 —   
 26,258  
 (1,426)  
 58,872   
 —   
 —   
 17,256   
 —   
 76,128   
 —   
 — 
 37,267 

 —   

 113,395 

The share-based payment reserve represents the Group’s cumulative equity settled share option expense.  

The  Currency  translation  adjustment  reserve  represents  the  cumulative  exchange  differences  on  the 
translation of the Group’s overseas subsidiaries into the Group’s presentation currency. 

The foreign exchange reserve represents the cumulative amount of the exchange differences related to a 
foreign operation that is consolidated. 

15      Share-based compensation 

2012 Call-Option Plan – the previous agreements 

As from 2012, eligible employees of the Company and its subsidiaries were provided with the opportunity 
to invest indirectly in the equity instruments of a subsidiary of the Company, via a trustee company holding 
the equity instruments (“Original Trust Interest”).  

Share-based payment awards were directly tied to the value of the local subsidiaries. The fair value of share-
based payment awards made relate to equity instruments of the Company and its subsidiaries. In relation to 
employees’ share investments, the employee and the Company entered into an angel agreement containing 
certain  obligations  regarding  vesting  rights  which  relate  to  the  indirect  share  interest  holding  of  the 
employee in the partnership. Accordingly, the grant date was established no later than the date of the last 
signature of these agreements since both parties had explicitly agreed to the arrangement as of this date.  

The plan remained active until June 30, 2017. 

Stock Option Program 2016 (JSOP 2016) 

In 2017, a new equity-settled share-based payment plan was adopted, which replaced the eligible awards 
in the plan rolled out in 2012. The new plan took effect from July 1, 2017. 

Under this share-based payment plan, there are two types of awards: option and participation. 

Participation awards represent a partnership interest and capital participation in the Jumia UG & Co. which 
effectively holds the entire business of the Group. These awards (“Jumia Trust Interest”) are only given to 
selected participants to replace their previous indirect share interest holding (“Original Trust Interest”). The 
previous agreement was modified so that the original Trustee (“Bambino 53. V V UG”) ceased to exist and 
all converted Trust Interests are transferred to the new Trustee (“Juwel. 179 V V UG”). All participation 
awards vest in full at the grant date. 

Option awards are a call-option contract on equity instruments of Jumia UG & Co. which can be exercised 
in the future to obtain participation in Jumia UG & Co. The call-option agreement includes 2 groups of 
call-options: 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
     
 
 
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
Privileged group: awards which vest in full at the grant date. 

Ordinary group: awards with 4 alternative vesting conditions: 

Alternative 1: vest in full after a cliff period, generally from 9 to 18 months. 

Alternative 2: vest in full once either the Holding or Supported Enterprises reach Profitability. 

Alternative 3: vest in full one year after an Exit. 

Alternative 4: vest in full when the value of the Holding reaches a target at the Exit date. 

Pre IPO Events 

In order to facilitate the IPO in April 2019, the Company performed several restructuring steps prior to the 
IPO, in 2019, which also affected the existing Stock Option Program 2016 (“JSOP 2016”). 

Prior to the conversion of Africa Internet Holding GmbH (“AIH”) into a stock company, all JSOP 2016 
participants were instructed to modify their call option agreement with Jumia UG (haftungsbeschränkt) & 
Co. KG (“Jumia KG”) and conclude a revised call option agreement with AIH (the “Roll-up”). The purpose 
of  the  Roll-up  agreement  was  to  change  the  counterparty  and  the  underlying  shares  of  the  options 
respectively (AIH instead of Jumia KG) due to the reorganization of the group. 

In a next step, AIH was converted into a stock company named Jumia Technologies AG. 

Furthermore, in February 2019, Jumia Technologies AG executed a share capital increase by utilizing the 
Company’s own funds by nearly EUR 100m (“Capital Increase”). As a result of the Capital Increase, (i) 
the nominal value of the Call Option Shares has increased proportionally to the Capital Increase, and (ii) 
due to legal requirements the Exercise Price had to be increased to reflect the statutory minimum issue price 
per share of EUR 1.00. All JSOP 2016 participants were put in the same economic position as before the 
restructuring  steps.  Therefore,  the  JSOP  had  to  be  modified  to  ensure  that  the  participants’  economic 
position is not negatively affected. 

Jumia  Technologies  AG  accounts  for  the  JSOP  2016  as  an  equity-settled  plan  under  IFRS  2.  The 
restructuring steps did not change the classification and did not lead to a recognition of an incremental fair 
value. 

With the resolution of the general meeting on 15 February 2019, a new stock option program 2019 (“SOP 
2019”) and a corresponding capital increase (conditional capital) was approved. The supervisory board has 
implemented the SOP 2019 on March 11, 2019.  

Moreover, the management board and the supervisory board agreed in this meeting, to implement a further 
share-based payment program – the Virtual Restricted Stock Units Program (“VRSUP 2019”) 

IPO 

After the IPO on the April 12, 2019, the vesting conditions for Ordinary 2 and Ordinary Stock Options of 
the JSOP 2016 were met. This led to an additional recognition of expenses of EUR 11,200 thousand as the 
IPO probability was previously assessed at 50%. 

In  addition,  the  vesting  conditions  for  Ordinary  4  Stock  Options  were  met.  This  led  to  an  additional 
recognition of expenses of EUR 4,400 thousand as the probability for the meeting of the vesting criteria 
was previously assessed at 50%. 

Option Programs 2019 

SOP 2019 

Jumia Technologies AG granted stock options to beneficiaries under the terms and conditions of the SOP 
2019 in May 2019 (May 10, 2019 for most beneficiaries, May 22, 2019 for one individual beneficiary).  

65 

 
 
 
 
Each stock option entitles the holder to receive one share of Jumia Technologies AG for an exercise price 
of EUR 1 after a  waiting period of four years, starting in May 2019, as defined by the individual grant 
agreements. The exercise period starts directly after the  waiting period and ends after seven  years. The 
exercise of stock options is not possible during defined blackout periods. 

The  stock  options  can  only  be  exercised,  if  the  average  annual  growth  rate  of  the  Gross  Merchandise 
Volume amounts to at least 10% during the four years waiting period. If this performance target is not met, 
all options will lapse. 

Moreover, the stock options are subject to vesting requirements. The stock options shall generally vest in 
one or more tranches. The SOP 2019 plan sets out several criteria of bad leaver and good leaver cases. For 
beneficiaries, who are members of the management board, the total vesting period shall be at least four 
years  and  all  unexercised  options  will  be  forfeited,  if  the  employee  resigns  and  start  working  for  a 
competitor  within  six  months  after  the  resignation.  If  other  beneficiaries  (i.e.  not  members  of  the 
management board) resign before the vesting date as specified in the individual grant agreements and are 
classified as good leaver, all stock options will remain and be exercisable. 

However, all unexercised stock options will be forfeited, if a beneficiary terminates the employment within 
four years after the IPO on April 12, 2019.  

According to the  individual  grant agreements, the stock options  will vest on May 10, 2023 and are not 
subject to further performance conditions. Except for one individual beneficiary who received two tranches 
under the SOP 2019 with stock options that vest on May 23, 2021 and stock options that vest on May 23, 
2023. 

If Jumia Technologies AG pays dividends during the waiting period or exercise period, the beneficiaries 
are entitled to receive a dividend payment for each vested but not yet exercised stock option. However, 
Jumia Technologies AG does not expect to pay dividends during the next years. 

The stock options of the SOP 2019 are an equity-settled plan as the beneficiaries receive one share for each 
exercised option. For equity-settled awards, the expenses to be recognized are  determined based on the 
grant date fair value of the awards. The fair value will not be subsequently remeasured after the grant date. 

The expenses are recognized over the relevant vesting period. The vesting period started on the grant date. 
As a beneficiary will forfeit all options if the beneficiary terminates the employment four years after the 
IPO, the beneficiary has to render services at least until the end of the four years. This date is April 12, 
2023. 

The recognition of the expenses for the beneficiaries depends mainly on the specific vesting requirements 
in the grant agreements. According to the individual grant agreements, the stock options will vest on May 
10, 2023, which is after the above mentioned four years after the IPO.  

The fair values of the call options are derived from the Black-Scholes-Merton model with the following 
inputs: 

Grant Date 
Fair value of shares (i) 
Exercise price 
Risk-free interest rate (ii) 
Expected dividend yield (iii) 
Expected life (years) (iv) 
Expected volatility (v) 

Fair value of options 

      May 10, 2019 

May 22, 2019 

EUR 10.90  
EUR 1  
0%  
0%  
4 years  
40%  

EUR 10.02 
EUR 1 
0% 
0% 
4 years 
40% 

EUR 9.90  

EUR 9.02 

(i)  The Fair value of share is derived based on the value per ADS of Jumia Technologies AG traded on 

the New York Stock Exchange converted into Euro. 

(ii)  Risk-free interest rate is based on German government bond yields consistent to the expected life of 

options. A risk-free rate of 0% is considered as a floor. 

66 

 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
 
(iii) Expected  dividend  yield  is  assumed  to  be  0%  based  on  the  fact  that  the  Group  has  no  history  or 

expectation of paying a dividend 

(iv)  Expected life of share options is based on the vesting period.  
(v)  Expected volatility is assumed based on the historical volatility of comparable companies in the period 

equal to the expected life of each grant. 

VRSUP 

Jumia Technologies AG granted Restricted Stock Units (each a RSU) to beneficiaries under the terms and 
conditions of the VRSUP 2019 on May 8 and 10, 2019 (May 10, 2019 for those beneficiaries, who received 
also stock options under the SOP 2019), and May 22, 2019 for one beneficiary.  

Jumia Technologies AG is entitled to elect, at its sole discretion, issuing one share for each vested RSU 
instead of a settlement in cash. The general meeting approved conditional capital for the VRSUP 2019 on 
April 1, 2019. If Jumia settles the RSUs in cash, the beneficiaries will receive a payment in the amount of 
the average share price (closing prices) on the ten trading days prior to the last half year report of Jumia (cf. 
Sec. 2.6 of the VRSUP 2019).  

The VRSUP 2019 gives Jumia Technologies AG a choice of settlement between cash and equity. As Jumia 
Technologies AG has no past practice to settle in cash nor has legal restrictions nor intends to settle in cash 
when a participant requests it, the VRSUP 2019 is accounted for as an equity-settled plan. 

Each beneficiary received an individual grant agreement that includes the individual number of RSUs as 
well  as  possible  vesting  conditions,  such  as  performance  conditions  and  a  possible  maximum  payout 
amount. 

All RSUs will be forfeited if a beneficiary, who is a member of the board of management, resigns and starts 
working for a competitor within twelve months after the resignation. Beneficiaries, who are not a member 
of the board of management, need to remain employed with Jumia Technologies AG until the vesting date 
as specified in the individual grant agreement. 

According to the individual grant agreements, the RSUs vest on May 10, 2021 for those beneficiaries who 
have also a grant of stock options under the SOP 2019. The RSUs for the other beneficiaries (only RSUs 
are granted to these beneficiaries) vest on May 8, 2020.  

67 

 
 
 
The specific RSUs granted in 2019 are not subject to any performance conditions or a maximum payout 
amount (Cap). 

The fair values of the RSUs are derived from the Black-Scholes-Merton model with the following inputs: 

Grant Date 
Fair value of shares (i) 
Exercise price 
Risk-free interest rate (ii) 
Expected dividend yield (iii) 
Expected life (years) (iv) 
Expected volatility (v) 

      May 8, 2019 

  May 10, 2019 

EUR 14.79  
EUR 1  
0%  
0%  
1 year  
40%  

EUR 10.90  
EUR 1  
0%  
0%  
2 years  
40%  

  May 22, 2019 
EUR 10.02 
EUR 1 
0% 
0% 
2.25 years 
40% 

Fair value of options 

EUR 13.79  

EUR 9.90  

EUR 9.02 

(i) 

(ii)   

(iii)  

(iv)   
(v)   

The Fair value of share is derived based on the value per ADS of Jumia Technologies 
AG traded on the New York Stock Exchange converted into Euro. 
Risk-free  interest  rate  is  based  on  German  government  bond  yields  consistent  to  the 
expected life of options. A risk-free rate of 0% is considered as a floor. 
Expected dividend yield is assumed to be 0% based on the fact that the Group has no 
history or expectation of paying a dividend 
Expected life of share options is based on the vesting period.  
Expected volatility is assumed based on the historical volatility of comparable companies 
in the period equal to the expected life of each grant. 

As a result, for the twelve months ended December 31, 2019, the Group has recognized in total EUR 37,267 
thousand of share-based payment expense in the statement of operations (December 31, 2018: EUR 17,409 
thousand). 

Summary of awards 

Due to the capital increase in February 2019 (please refer to Pre-IPO events above) the number of awards 
was multiplied by the factor 7.93.  

 In  2019,  2,550,066  of  options  were  exercised.  Summary  of  awards  as  of  December  31,  2019  and  the 
development during the year is as follows: 

     Weighted      Weighted      
  average 
  average 
  remaining    exercise 

  Number of 

life 

price 

      (years)        (euro)       

  Weighted 
  average fair 
value 
(euro) 

Unvested awards outstanding at January 1, 2019 
Multiplication/division factor 
Unvested awards outstanding at January 1, 2019 after 
modification factor 
Granted during the period 
Exercised during the period 
Forfeited during the period 
Cancelled during the period 
Vested during the period 
Unvested awards outstanding at December 31, 2019 
Vested awards outstanding at January 1, 2019 
Multiplication/division factor 
Vested awards outstanding at January 1, 2019 after 
modification factor 
Cancelled during the period 
Reclassification vested options 
Vested during the period 
Vested awards outstanding at December 31, 2019 

awards 
 589,208   
 7.93  

 4,671,733  
 2,531,640  
    (2,550,066)  
 (419,283)  
 (8)  
    (1,613,079)  
 2,620,937   
 307,154  
 7.93  

 2,435,373   
 (54)  
 1,705  
 1,613,079  
 4,050,103   

 1.0   
-  

 1.0  
 1.9  

 1.8   
-  

 1.8  
 1.0  

 1.0  

 1.0  
 1.0  

 83.8 
 7.93 

 10.6 
 11.1 

 10.8 
 10.8 
 83.4 
 7.93 

 1.8   

 10.5 

 —  

 1.0  
 1.0  

 10.8 
 10.7 

68 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
  
     
 
 
 
 
 
 
 
 
 
 
 
 
 
     
  
  
  
  
  
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
  
   
  
  
  
 
 
  
  
 
  
  
  
Summary of awards as of December 31, 2018 and their valuation during the year is as follows: 

Unvested awards outstanding at January 1, 2018 
Granted during the period 
Granted as a replacement during the period 
Replaced during the period 
Forfeited during the period 
Cancelled during the period 
Vested during the period 
Unvested awards outstanding at December 31, 2018 
Vested awards outstanding at January 1, 2018 
Cancelled during the period 
Forfeited during the period 
Replaced during the period 
Vested during the period 
Vested awards outstanding at December 31, 2018 

16      Trade and other payables 

Trade and other payables comprise the following: 

In thousands of EUR 
Trade payables 
Invoices not yet received 
Accrued employee benefit costs 
Sundry accruals 

Thereof to related parties 

Trade and Other Payables 

     Weighted      Weighted      
  average 
  average 
  remaining    exercise 

life 

price 

      (years)        (euro)       

  Weighted 
  average fair 
value 
(euro) 

 2.1   
 1.0   
 0.9   

 0.4   
 1.0   

 —   

 1.9   
 2.8   
 1.0   
 1.0   
 1.0   
 1.0   
 1.8   
 1.8   
 2.2   
 0.6   
 2.2   
 1.0   
 1.8   
 1.8   

 83.3 
 89.0 
 93.8 
 2,308.4 
 83.3 
 6,676.0 
 85.1 
 83.8 
 82.6 
 1,007.4 
 82.9 
 1,559.8 
 85.1 
 83.4 

  Number of   
      awards 
    601,591   
 84,128   
 13,328   
 (313)   
    (34,379)   
 (85)   
    (75,062)   
    589,208   
    233,479   
 (594)   
 (146)   
 (647)   
 75,062   
    307,154   

As of 

     Note      December 31, 2019      December 31, 2018 
 9,653 
 15,762    
 18,155 
 19,292    
 6,488 
 7,943    
 12,996 
 13,441    
 191 
 —    
 47,292 
 56,438    

   30   

Sundry accruals relate principally to consultancy, legal, marketing, IT and logistics services.  

Terms and conditions of the above financial liabilities: 

  Trade payables are non-interest bearing and are normally settled on 0-90 day terms 

  Other payables are non-interest bearing and have an average term of 1-2 months 

  For terms and conditions with related parties, refer to Note 29. 

For explanations on the Group’s credit risk management processes, refer to Note 31. 

17      Borrowings 

Lease liabilities are presented in the statement of financial position as follows: 

In thousands of EUR 
Current 
Non-current 
Total Lease liabilities 

As of 
 December 31, 2019  December 31, 2018 
 — 
 — 
 — 

 3,056  
 6,127  
 9,183  

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Set out below is the maturity of the lease liabilities classified as non-current: 

In thousands of EUR 
Lease liability future payments 

 One to five years  More than five years   Total 

 5,389  

 738  

 6,127 

The  Group  has  several  lease  contracts  that  include  extension  and  termination  options.  Whenever  the 
contracts do not include a mutual agreement clause, the extension options are assumed to be exercised and, 
therefore, are included in our lease liabilities. 

Changes in liabilities arising from financing activities 

In thousands of EUR 

Current lease liabilities 
Non-current lease liabilities 
Total liabilities from financing 
activities 

 January 1, 2019  Additions  Payments  Reclassification  

 December 31, 2019 

 3,116    3,731    (4,945)  
 6,031    1,144    

 1,127  
 (1,127)  

 3,056 
 6,127 

Effect of 
translation 
 27   
 79   

 9,147    4,875    (4,945)  

 —  

 106   

 9,183 

Additions include EUR 1,293 thousand of accrued interest.  

In thousands of EUR 

Current borrowings 
Non-current borrowings 
Total borrowings 

 January 1, 2018  Additions  Payments  Reclassification  

 December 31, 2018 

 2,244   
 —   
 2,244   

 —    (2,244)  
 —   
 —   
 —    (2,244)  

Effect of 
translation 
 —   
 —   
 —   

 —  
 —  
 —  

 — 
 — 
 — 

Lease payments not recognized as a liability 

The group has elected not to recognize a lease liability for short term leases (leases of expected term of 12 
months  or  less)  or  for  leases  of  low  value  assets.  Payments  made  under  such  leases  are  expensed  on  a 
straight-line basis. In addition, certain variable lease payments are not permitted to be recognized as lease 
liabilities and are expensed as incurred. 

The expense relating to payments not included in the measurement of the lease liability is as follows: 

In thousands of EUR 
Short-term leases 
Variable lease payments 
Total expense 

As of 

  December 31, 2019 
 1,817 
 154 
 1,971 

At December 31, 2019 the Group was committed to short-term leases and the total commitment at that date 
was EUR 158 thousand. 

18      Other taxes payable & Other taxes receivable 

Other taxes payable relates to Value added taxes amounting to EUR 58 thousand (2018: EUR 739 thousand) 
and Withholding Tax amounting to EUR 4,415 thousand (2018: EUR 6,686 thousand). 

Other taxes receivable relates to Value added taxes amounting to EUR 5,395 thousand (2018: EUR 4,172 
thousand).

70 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
   
   
  
 
 
 
 
 
  
   
  
   
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
19      Provisions for liabilities and other charges 

Movements in provisions for liabilities and other charges are as follows: 

  Marketplace     
     and consignment   Provision for      

      Tax risks       

goods 

In thousands of EUR 
Balance as of January 1, 2018 
Additions 
Reversals 
Use of provision 
Reclassification 
Effect of translation 
Balance as of December 31, 2018 
Additions 
Reversals 
Use of provision 
Effect of translation 
Balance as of December 31, 2019 
Current 
Non-current 

 14,143   
 5,860   
 (453)   
 —   
 —  
 125   
 19,675   
 6,700   
 (611)   
 (21)   
 97   
 25,840   
 25,840  
 —  

  other expenses       Total 
 560   
 60   
 (216)   
 (324)   
 389  
 5   
 474   
 584   
 (184)   
 (1)   
 4   
 877   
 651  
 226  

 14,944 
 5,920 
 (849) 
 (324) 
 389 
 138 
 20,218 
 7,764 
 (795) 
 (22) 
 101 
 27,266 
 27,040 
 226 

 241  
 —  
 (180)  
 —  
 —  
 8  
 69  
 480  
 —  
 —  
 —  
 549  
 549  
 —  

The balance as of January 1, 2018 is reconciled in Note 4. 

Tax risks 

Tax  risk  provision  includes  provisions  related  to  VAT  for  EUR  10,329 thousand  (2018:  EUR  8,221 
thousand), provisions related to Withholding Tax (WHT) for EUR 15,362 thousand (2018: EUR 11,456 
thousand) and provisions related to other taxes for EUR 97 thousand (2018: nil). Provision is calculated 
based on the detailed review of uncertain tax positions completed by management across the group and in 
consideration of the probability of a liability arising, within the applicable statute of limitations.   

Marketplace and consignment goods 

The  provision  for  marketplace  and  consignment  goods  relates  to  the  lost  and  damaged  items,  to  be 
reimbursed to the vendors. Provision is calculated based on the detailed review of these items, and it is 
expected to be utilized during the exercise period of 2020. 

Provision for other expenses 

Provision for other expense mainly includes restructuring provision of EUR 173 thousand (2018: nil ), the 
provision end of service benefits of EUR 226 thousand (2018: EUR 389 thousand), and various litigation 
and  penalty  provisions  of  EUR  483 thousand  (2018:  EUR 85 thousand).    The  provisions  are  calculated 
based on our best estimate considering past experience. 

20      Deferred income 

Deferred income consists of EUR 1,571 thousand related to a depositary fee from BNY Mellon, deferred 
over  the  course  of  5  years  and  thus,  EUR  1,201  thousand  classified  as  non-current  in  the  consolidated 
statement of financial position. Other amounts include individual payments received from end customers 
in advance for goods that have been ordered but are not yet delivered. In 2018, the balance included EUR 
1,166 thousand related to a prepayment from MTN in Nigeria disclosed in the Note 29.  

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
     
 
 
     
  
  
  
 
  
  
  
  
  
  
  
 
 
 
21      Revenue 

Revenue is comprised of the following: 

In thousands of EUR 
Sales of goods 
Commissions 
Fulfillment 
Value added services 
Marketing and Advertising 
Other revenue 
Revenue 

For the year ended  

  December 31, 2019      December 31, 2018      December 31, 2017 

Restated 

Restated 

 81,164       
 25,011    
 26,855    
 20,492   
 6,089    
 797    
 160,408    

 81,340       
 14,394    
 14,980    
 14,553   
 2,262    
 1,529    
 129,058    

 67,971 
 10,764 
 6,297 
 — 
 1,716 
 6,306 
 93,054 

No single customer amounted for more than 5% of Group revenues (2018: none, 2017: none). 

The  disaggregation of the Group’s revenue  from contracts  with customers by region is  disclosed in  the 
Note 2 n) Segments. 

22      Fulfillment expense 

Fulfillment expense is comprised of the following: 

For the year ended  

In thousands of EUR 
Fulfillment staff costs 
Fulfillment centers expense  
Freight and shipping expense 
Fulfillment expense 

     December 31, 2019      December 31, 2018   December 31, 2017 
 15,970 
 3,326 
 15,140 
 34,436 

 16,970   
 3,573   
 29,923      
 50,466  

 20,872   
 4,920   
 51,600      
 77,392   

23      Sales and advertising expense 

Sales and advertising expense is comprised of the following: 

In thousands of EUR 
Sales and advertising staff costs 
Sales and advertising campaigns 
Sales and advertising expense 

  December 31, 2019      December 31, 2018    December 31, 2017 

For the year ended  

 8,183    
 47,836       
 56,019    

Restated 

Restated 

 5,830    
 40,186       
 46,016   

 5,125 
 31,819 
 36,944 

24      Technology and content expense 

Technology and content expense is comprised of the following: 

For the year ended  

In thousands of EUR 
Staff Costs - Technology and content 
Technology license and maintenance expenses 
Technology and content expense 

     December 31, 2019      December 31, 2018  December 31, 2017 
 10,930 
 9,656 
 20,586 

 13,136   
 14,136   
 27,272   

 11,691   
 10,741   
 22,432  

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
     
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
     
  
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
  
     
  
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
 
 
25      General and administrative expense 

General and administrative expense is comprised of the following: 

For the year ended  

In thousands of EUR 
Staff Costs 
Occupancy Costs 
Professional fees 
Travel and entertainment 
Office and related expenses 
General sub-contracts 
Bank fees & payment costs 
Bad debt expense / reversal 
Tax expenses 
Tax provisions 
Depreciation and amortization 
Other general and administrative expense 
General and administrative expense 

     December 31, 2019      December 31, 2018  December 31, 2017 
 51,273 
 3,989 
 5,257 
 3,171 
 4,274 
 2,214 
 1,699 
 3,270 
 4,615 
 6,989 
 1,637 
 662 
 89,050 

 80,494   
 1,582   
 14,300   
 5,232   
 7,494   
 5,168   
 2,893   
 5,877   
 5,538   
 6,068   
 7,906   
 1,973   
 144,525   

 47,644   
 5,091   
 9,830   
 3,596   
 5,354   
 2,835   
 2,980   
 4,436   
 4,778   
 5,271   
 2,166   
 944   
 94,925  

Staff costs expense includes share options granted to eligible employees of EUR 37,267 thousand (2018: 
EUR 17,409 thousand). 

26      Finance income and finance costs 

Finance income and finance costs comprise of the following: 

For the year ended  

In thousands of EUR 
Foreign exchange gain 
Interest and similar income 
Finance income 
Foreign exchange loss 
Interest and similar expense 
Other 
Finance costs 

27      Income tax 

     December 31, 2019      December 31, 2018  December 31, 2017 
 1,978 
 304 
 2,282 
 1,406 
 62 
 49 
 1,517 

 523   
 3,436   
 3,959   
 —   
 2,576   
 —   
 2,576   

 1,369   
 221   
 1,590   
 1,145   
 204   
 —   
 1,349   

The reconciliation of tax expense and the effective tax rate was as follows: 

For the year ended  

In thousands of EUR 
Loss before income tax 
Statutory tax rate 
Expected income tax benefit 
Non deductible expenses 
Non taxable income 
Deferred tax asset not recognized 
Deferred tax asset (used) / recognized 
Income tax expense 
Effective tax rate 

     December 31, 2019       December 31, 2018    December 31, 2017  
 (153,902)  

 (169,494)   

 (226,490)   

 27.39 %   

 62,036   
 (26,063)   
 3,874   
 (40,271)   
 (151)   
 (575)   
 0.25 %   

 29.04 %   

 49,226   
 (18,826)   
 890   
 (32,170)   
 (7)   
 (887)   
 0.52 %   

 28.34 % 

 43,615  
 (29,513)  
 344  
 (25,909)  
 7  
 (11,456)  

 7.44 % 

73 

 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
Income tax expense is comprised of the following: 

In thousands of EUR 
Current tax 
Deferred tax 
Total Income tax expense 

For the year ended  

     December 31, 2019      December 31, 2018  December 31, 2017 
 (11,463) 
 7 
 (11,456) 

 (880)   
 (7)   
 (887)   

 (424)   
 (151)   
 (575)   

Tax losses available for offsetting against future taxable profits, and for which no deferred tax assets were 
recognized, were as follows: 

In thousands of EUR 
Country 
Germany 
Morocco 
Egypt 
Nigeria 
South Africa 
Kenya 
Ivory Coast 
Ghana 
Other 
Total 

      December 31, 2019      December 31, 2018  December 31, 2017 
      Accumulated tax    Accumulated tax    Accumulated tax 

As of 

  Duration    Rate   
   Indefinite     30.2 %   
4 years     30.0 %   
5 years     22.5 %   
   Indefinite     30.0 %   
   Indefinite     28.0 %   
9 Years     30.0 %   
5 years     25.0 %   
3 years     25.0 %   
N/A    N/A   

loss [gross] 

loss [gross] 

loss [gross] 

 (8,961)   
 (25,342)   
 (90,148)   
 (203,482)   
 (34,327)   
 (64,812)   
 (27,005)   
 (9,848)   
 (63,829)   
 (527,754)   

 —   
 (25,848)   
 (61,942)   
 (145,143)   
 (28,267)   
 (39,135)   
 (19,962)   
 (5,228)   
 (32,974)   
 (358,499)   

 — 
 (20,569) 
 (17,693) 
 (82,049) 
 (23,050) 
 (28,594) 
 (18,298) 
 (4,791) 
 (51,697) 
 (246,741) 

Deferred tax assets have not been recognized in respect of these losses as they may not be used to offset 
taxable profits elsewhere in the Group. They have arisen in subsidiaries that have been loss- making for 
some time, and there is no other tax planning opportunities or other evidence of recoverability in the near 
future. 

28      Earnings per share 

Basic EPS is calculated by dividing the profit for the  year attributable to ordinary equity holders of the 
parent by the weighted average number of ordinary shares outstanding during the year. 

Diluted EPS is calculated by dividing the profit attributable to ordinary equity holders of the parent (after 
adjusting for interest on the convertible preference shares) by the weighted average number of ordinary 
shares  outstanding  during  the  year  plus  the  weighted  average  number  of  ordinary  shares  that  would  be 
issued on conversion of all the dilutive potential ordinary shares into ordinary shares.   

The following table reflects the income and share data used in the basic and diluted EPS calculations: 

In thousands of EUR 
Numerator 
Loss for the year 
Less: net loss attributable to non-controlling interest 
Loss attributable to Equity of the Company 
Denominator 
Weighted average number of shares for basic EPS 
Effects of dilution from: 
   Share options 
Weighted average number of shares adjusted for the 
effect of dilution 

For the year ended 
 December 31, 2019      December 31, 2018  December 31, 2017 

 (227,065)  
 (376)  
 (226,689)  

 (170,381)  
 (310)  
 (170,071)  

 (165,358) 
 (3,779) 
 (161,579) 

 140,655,697  

 94,963,796   

 94,963,796 

 8,419,896  

 6,497,213   

 3,119,765 

 149,075,593  

 101,461,009   

 98,083,561 

Loss per share - basic 
Loss per share - diluted 

 (1.61)  
 (1.52)  

 (1.79)  
 (1.68)  

 (1.70) 
 (1.65) 

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There have been no other transactions involving ordinary shares or potential ordinary shares between the 
reporting date and the date of authorization of these financial statements. 

29      Transactions and balances with related parties  

Terms and conditions of transactions with related parties 

The  following  is  a  description  of  related  party  transactions  the  Group  has  entered  into  since  January 1, 
2018, with members of our supervisory or management board, executive officers or holders of more than 
10% of any class of our voting securities. 

Transactions with MTN 

The  Group engages in several initiatives  with affiliates of  our shareholder Mobile Telephone Networks 
Holdings (Pty) Ltd. For example, consumers may pay for transactions on Jumia’s platform with MTN’s 
mobile money. The Group has also set up dedicated MTN branded online stores on our platform.  

In 2019 and 2018, the Group also entered into an agreement in which MTN prepaid for their employees’ 
purchases in Jumia’s platform through the wallet top-ups, which amounted to EUR 890 thousand (2018: 
EUR 1,166 thousand), which have all been converted into revenue during 2019. 

The outstanding balances with MTN (current trade and loan receivables and payables) are as follows:  

In thousands of EUR 
Trade and other receivables 
Total Assets 
Trade and other payables 
Deferred income 
Total Liabilities 
The income and expense amounts with MTN were as follows:  

      Note 
 11 

 16 
 20 

In thousands of EUR 
Revenue 
Expenses 
Net profit and loss 

Transactions with Key management  

As of 

     December 31, 2019      December 31, 2018 
 262 
 262 
 191 
 1,166 
 1,357 

 371  
 371   
 —  
 —  
 —   

As of 

     December 31, 2019      December 31, 2018 
 661 
 (487) 
 174 

 —  
 (478)  
 (478)   

Key management includes the senior executives. The compensation paid or payable to key management for 
employee services is shown below: 

In thousands of EUR 
Short-term employee benefits 
Other benefits 
Share-based compensation 
Total 

For the year ended  

      December 31, 2019   December 31, 2018 
 3,204 
 25 
 11,034 
 14,263 

 8,036  
 47  
 13,771  
 21,854  

See Note 15 for additional information regarding the share-based compensation plans.  

Transactions with Jeremy Hodara 

In  October 2018,  Jeremy  Hodara, co-CEO and  a  member  of  the  management  board,  sold  his  entire 
participation  in  Jumia  Facilities  Management  Services  LLC  (“Jumia  Facilities”)  to  the  Group.  Jumia 
Facilities is a company based in Dubai, United Arab Emirates, and was incorporated by an individual local 
shareholder holding 51% on our behalf and Jeremy Hodara, who held the remaining 49%. The purpose of 
Jumia  Facilities  is  limited  to  the  provision  of  operational  services  to  the  Group,  such  as  marketing  and 
support  services.  According  to  Jumia  Facilities’  Memorandum  of  Association,  Jeremy  Hodara  was 
appointed managing director of the Jumia Facilities. Jumia Facilities’ operations are financed through loans 

75 

 
 
 
 
 
 
 
 
 
 
 
   
 
  
  
  
 
  
  
  
  
  
  
 
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
 
 
  
granted by the Group. Profits and losses of the company are to be borne by the Group as well. The sale of 
participation did not result in a change in consolidation or control. 

30      Fair Values of Financial Instruments 

Financial instruments comprise of financial assets and financial liabilities. Financial assets consist of bank 
balances and cash, receivables and due from related parties. Financial liabilities consist of trade payables 
and due to related parties.   

Management considers that the carrying amounts of financial assets and financial liabilities in the financial 
statements approximate their fair values. 

31      Financial risk management objectives and policies  

The Group is exposed to market risk, credit risk and liquidity risk. The risks are monitored by appropriate 
management at each level. The Group’s financial risk activities are governed by appropriate policies and 
procedures,  and  financial  risks  are  identified,  measured  and  managed  in  accordance  with  the  Group’s 
policies. The Supervisory Board reviews and approves the policies for managing each of these risks, which 
are summarized below. 

Market risk 

Market risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because 
of changes in market prices. The Group’s market risk relates to foreign currency risks. Financial instruments 
affected by foreign currency risk include cash and cash equivalents, trade and other receivables and trade 
and other payables. The Group does not hedge its foreign currency risk. 

Foreign currency risk 

Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because 
of changes in foreign exchange rates. As the Group operates in multiple countries, the exposure to foreign 
currency is inherent and is part of the day to day business. The principle characteristics are summarized 
below: 

-  Cash is held in Euros and US dollars at the Group level 

-  Each foreign entity is funded by Group loans, in Euros or US dollars, on average every six weeks 

based on a detailed cash flow forecast 

-  Foreign exchange risk occurs only at the Group-level. 

Foreign currency sensitivity: 

The following tables demonstrate the sensitivity to a reasonably possible change in Euros and US dollars 
and major currencies by the Group (EGP, ZAR, NGN, MAD, GHS, KES, AED), with all other variables 
held constant. The Group’s exposure to foreign currency changes for all other currencies is not material. 

The Group assessed a possible change of +/- 5% to the all mentioned currencies, and a potential change of 
+/- 10% to Egyptian Pound (EGP) and Ghananian Cedi (GHS) due to valuation fluctuations in 2019 of 2% 
to 4.28% of all mentioned currencies except for Egypt (EGP) with 13.32% fluctuation and Ghana (GHS) 
with 10.92% fluctuation. Intercompany loans bear the majority of the Group’s foreign currency risk as they 
are issued and are repayable in Euro or US dollars. Fluctuation of various exchange rates in Africa and the 
resulting related foreign exchange gains or losses are recognized in other comprehensive income. 

76 

 
 
 
 
 
 
 
 
The impacts in the major local currencies are as follows: 

In thousands of EUR 
Change in EGP/EUR rate 

Change in ZAR/EUR 

Change in NGN/EUR 

Change in MAD/EUR 

Change in GHS/EUR 

Change in KES/EUR 

Change in EGP/USD rate 

Change in ZAR/USD 

Change in NGN/USD 

Change in GHS/USD 

Change in KES/USD 

Credit risk 

Effect on 

Effect on  

       pre-tax equity      profit before tax 

10 %   
(10) %   

 2,315  
 (2,315)   

 110 
 (110) 

5 %   
(5) %   

 (1,003)   
 1,003   

5 %   
(5) %   

 (1,199)   
 1,199   

 (1) 
 1 

 (51) 
 51 

5 %   
(5) %   

 (1,955)   
 1,955   

 189 
 (189) 

10 %   
(10) %   

 558   
 (558)   

5 %   
(5) %   

 663   
 (663)   

 80 
 (80) 

 32 
 (32) 

10 %   
(10) %   

 (2,585)  
 2,585  

365 
 (365) 

5 %   
(5) %   

 (36)  
 36  

5 %   
(5) %   

 (418)  
 418  

10 %   
(10) %   

 (623)  
 623  

5 %   
(5) %   

 (739)  
 739  

 24 
 (24) 

 73 
 (73) 

 201 
 (201) 

 97 
 (97) 

Credit  risk  is  the  risk  that  a  counterparty  will  not  meet  its  obligations  under  a  financial  instrument  or 
customer  contract,  leading  to  a  financial  loss.  The  Group  is  exposed  to  credit  risk  from  its  operating 
activities (primarily trade receivables) and from its financing activities, including deposits with banks and 
financial institutions and foreign exchange transactions. 

Trade receivables 

The  Group’s  exposure  to  credit  risk  of  trade  receivables  is  primarily  on  transactions  with  corporate 
consumers. The Group evaluates this risk through detailed ageing analysis and also detailed analysis of the 
credit worthiness of the consumers at each reporting date. The Group follows risk control procedures to 
assess the credit quality of the customers taking into account their financial position, past experience and 

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other  factors.  The  compliance  with  credit  limits  by  corporate  customers  is  regularly  monitored  by 
management. 

Sales to retail consumers are required to be settled in cash or using major credit cards, mitigating credit 
risk.  There  are  no  significant  concentrations  of  credit  risk,  whether  through  exposure  to  Individual 
consumers, specific industry sectors and/or regions.  

The Group recognizes an allowance for expected credit losses (“ECLs”) applying the simplified approach 
permitted by IFRS 9. Therefore, the Group does not track changes in credit risk, but instead recognizes a 
loss allowance based on lifetime ECLs at each reporting date. The Group has established a provision matrix 
that is based on its historical credit loss experience, adjusted for forward-looking factors specific to the 
debtors and the economic environment. 

On December 31, 2019, certain Group entities (Jumia Facilities, Ecart Internet Services Nigeria Limited, 
Ecart Services Ivory Coast SARL, Ecart Services Kenya Limited, Ecart Services Morocco and Jumia Egypt 
LLC)  entered  into  the  account  compensation  and  settlement  agreements  with  certain  international 
marketplace  vendors.  Therefore,  the  Group  has  offset  associated  trade  receivables  and  payables  for  an 
amount f EUR 1,802 thousand as of December 31, 2019. (December 31, 2018, EUR 324 thousand).  

The Group does not hold collateral as security. The Group evaluates the concentration of risk with respect 
to  trade  receivables  and  contract  assets  as  low,  as  its  customers  are  located  in  several  jurisdictions  and 
industries and operate in largely independent markets. 

As  of  December 31,  2019,  the  Group  has  as  an  allowance  for  uncollectible  receivables  of 
EUR 8,283 thousand (2018: EUR 4,254 thousand) as set out in the Note 11. Additionally, the Group has as 
an allowance for uncollectible other receivables of EUR 503 thousand (2018: EUR 484 thousand). The total 
ECL provision represents 69% (2018: 36%) of the total trade and other receivables.  

Cash deposits 

Credit  risk  from  balances  with  banks  and  financial  institutions  is  managed  by  the  Group’s  treasury 
department in accordance with the Group’s policy. The Group’s maximum exposure to credit risk for the 
components of the statement of financial position as of December 31, 2019 and 2018 is the carrying amount 
as illustrated in cash and cash equivalents in the consolidated statement of financial position. 

The  expected  credit  losses  (“ECL”)  from  cash  and  cash  equivalents,  are  estimated  by  the  Group  as 
immaterial as of January 1, 2018. Therefore, cash and cash equivalents and opening accumulated losses 
have not been adjusted accordingly. On December 31, 2019, the impact of measuring ECL for cash and 
cash equivalents remains immaterial and therefore not recognized in the consolidated financial statements. 

The Group considers a financial asset in default when contractual payments are 90 days past due. However, 
in certain cases, the Group may also consider a financial asset to be in default when internal or external 
information indicates that the Group is unlikely to receive the outstanding contractual amounts in full before 
taking into account any credit enhancements held by the Group. A financial asset is written off when there 
is no reasonable expectation of recovering the contractual cash flows. 

The majority of the Group’s cash deposit balances are maintained in Germany. German bank accounts are 
secured via the deposit protection fund, which secures all bank deposits up to 20% of the liable equity of 
the bank. 

Liquidity risk 

The primary objective of the Group’s liquidity and capital management is to monitor the availability of 
cash and capital in order to support its business expansion and growth. The Group manages its liquidity and 
capital  structure  with  reference  to  economic  conditions,  performance  of  its  local  operations  and  local 
regulations. Funding is managed by a central treasury department that monitors the amounts of funds to be 
granted  according  to  Management  and  Shareholder  approval.  All  funding  follows  strict  operational  and 
legal monitoring executed by the treasury and legal departments. 

In 2019 the Group as secured funding via IPO as described in Note 13. Most of funding is transferred to 
operating entities in the form of loans which are eliminated in consolidation.  

78 

 
 
 
As  all  funds  come  exclusively  from  the  shareholders  and  there  are  no  external  borrowings,  the  Group 
mitigates the risk of interest. 

Based on the cash flow forecast for 2020, the Group has sufficient liquidity as of December 31, 2019 for 
the next twelve months. 

32      Reclassification and restatement of comparative figures 

The comparative figures in the statement of financial position have been reclassified to reflect the adoption 
of IFRIC 23. 

The prior year figures in the Statement of Operations and comprehensive income (loss) have been restated 
to reflect the change in accounting for certain types of vouchers and incentives. 

Such reclassifications and restatements have no effect on the previously reported profit or equity of the 
Company. 

The reclassifications and restatements are summarized as follows: 

In thousands of EUR 
Statement of financial position 
Non current liabilities 

2018 

2018 

  As previously   As reclassified /  

reported 

restated 

  Difference 

Provisions for liabilities and other charges  

 —  

 389  

 389 

Current liabilities 

Trade and other payables 
Income tax payables 
Provisions for liabilities and other charges 

 47,681  
 147  
 30,427  

 47,292  
 10,882  
 19,692  

 (389) 
 10,735 
 (10,735) 

Statement of operations and comprehensive income (loss) 

Revenue 
Sales and advertising expense 

 130,569  
 47,527  

 129,058  
 46,016  

 (1,511) 
 (1,511) 

In thousands of EUR 
Statement of operations and comprehensive income (loss) 

Revenue 
Sales and advertising expense 

Restatements 

2017 

  As previously  

reported 

2017 
As 
restated 

  Difference 

 94,036  
 37,926  

 93,054  
 36,944  

 (982) 
 (982) 

2017 and 2018 periods have been restated to reflect the impact of the reclassification of certain types of 
vouchers, consumer and partner incentives from Sales & Advertising expense to Revenue. The vouchers 
are  consideration  payable  to a  customer  in  accordance  with  IFRS  15,  and  are  hence  accounted  for  as  a 
reduction of revenue. 

33      Commitments and contingencies 

Tax contingencies 

The Group has contingent liabilities related to potential tax claims arising in the ordinary course of business. 
As of December 31, 2019, there are ongoing tax audits in various countries. Some of these tax enquiries 
have resulted in re-assessments, whilst others are still at an early stage and no re-assessment has yet been 
raised.  Management  is  required  to  make  estimates  and  judgments  about  the  ultimate  outcome  of  these 
investigations or litigations in determining legal provisions. Final claims or court rulings may differ from 
management estimates. 

79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
 
 
 
   
   
   
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
As of December 31, 2019, the Group has accrued for net tax provisions (excluding Uncertainty over Income 
Tax reported above in Note 4 under IFRIC 23 interpretation) in the amount of EUR 25,788 thousand (2018: 
EUR 19,675 thousand) as a result of the assessment of potential exposures due to uncertain tax positions as 
well as pending and resolved matters with the relevant tax authorities (Note 19). 

In  addition  to  the  above  tax  risks,  in  common  with  other  international  groups,  the  conflict  between  the 
Group’s international operating model, the jurisdictional approach of tax authorities and some domestic tax 
requirements in relation to withholding tax and VAT compliance and recoverability rules, could lead to a 
further EUR 8,184 thousand in additional uncertainty on tax positions. The likelihood of future economic 
outflows with regard to these potential tax claims is however considered as only possible, but not probable. 
Accordingly, no provision for a liability has been made in these consolidated financial statements. 

The  Group  may  also  be  subject  to  other  tax  claims  for  which  the  risk  of  future  economic  outflows  is 
currently evaluated to be remote. 

Legal Proceedings with shareholders 

Since May 2019, several class action lawsuits have been filed against the company and certain officers in 
the U.S. District Court for the Southern District of New York and the Kings County Supreme Court in New 
York. The claims in these cases relate to alleged misstatements and omissions of non-financial information 
in our initial public offering prospectus and statements made by our company in connection with our initial 
public offering. These actions remain in their preliminary stages. 

Lease commitments 

As  disclosed  in  Note  17,  the  Group  was  committed  to  short  term  leases  which  at  December  31,  2019 
amounts to EUR 158 thousand (2018: EUR 9,230 thousand, Note 4). 

Others 

The Group is involved in several ongoing cases with suppliers and employees. The Group continuously 
reviews and assesses these claims and records provisions based on management judgments and estimates 
from consultant at each reporting date. 

When assessing the possible outcomes of legal claims and contingencies, the Group takes into consideration 
the advice of the legal counsel, which are based on the best of their professional judgment and take into 
consideration the current stage of the proceedings and legal experience accumulated with respect to the 
various matters. As the results of the claims may ultimately be determined by courts, or otherwise settled, 
they may be different from such estimates. 

34      Audit fees 

In thousands of Euro 
Audit fees 
Total 

35      Subsequent events 

As of  

      December 31, 2019   December 31, 2018 
 23 
 23 

45   
 45   

The recent outbreak of a novel and highly contagious form of coronavirus (“COVID-19”), which the World 
Health  Organization  has  declared  to  constitute  a  pandemic,  has  resulted  in  numerous  deaths,  adversely 
impacted  global  commercial  activity  and  contributed  to  significant  volatility  in  certain  equity  and  debt 
markets.  The  global  impact  of  the  outbreak  is  rapidly  evolving,  and  many  countries  have  reacted  by 
instituting quarantines, prohibitions on travel and the closure of offices, businesses, schools, retail stores 
and other public venues. Businesses are also implementing similar precautionary measures. Such measures, 
as well as the general uncertainty surrounding the dangers and impact of COVID-19, are creating significant 
disruption  in  supply  chains  and  economic  activity.  Our  business  could  be  adversely  impacted  by  the 
outbreak of COVID-19. 

80 

 
 
 
 
 
 
 
 
 
 
  
  
 
As part of our cross-border business, we facilitate orders into Africa from international sellers. The COVID-
19 outbreak has disrupted, and may continue to disrupt, the operations of these international sellers some 
of which have been forced to temporarily halt production, close their offices or suspend their services. In 
addition, many of our local sellers depend on imported products. The reactions to the COVID-19 pandemic 
have  posed  challenges  for  our  sellers  to  source  products  and  raw  materials.    We  may  incur  increased 
operating costs as we adapt to new demands of operating during the term of the pandemic and we may 
experience  disruptions  to  our  operations  including  to  implement  enhanced  employee  safety  procedures. 
Further,  the  COVID-19  pandemic  has  already  negatively  impacted  consumer  sentiment  in  many  of  our 
countries of operation, which has led to a reduction in discretionary spending. While we may benefit from 
a shift from offline to online trade, there can be no assurance that the effects of this shift will outweigh the 
negative impact caused by a change in consumer sentiment. Any fears among consumers that COVID-19 
could be transmitted through goods shipped by us, reduced consumer spending on discretionary items or 
the  economic  consequences  of  administrative  measures  to  limit  the  spreading  of  COVID-19  may 
significantly  negatively  affect  our  sales.  We  have  also  been  required  to  temporarily  shut  down  our 
fulfilment center in South Africa. Any further forced or voluntary shut downs of business operations in any 
of the geographies in which we have operations may negatively affect our ability to do business, operate 
our fulfilment centers, serve our customers and fulfill our administrative tasks.  

We are monitoring the potential impact of the outbreak of COVID-19, which could negatively impact our 
global business and results of operations in future reporting periods. As COVID-19 continues to spread, the 
potential impacts, including a global, regional or other economic recession, are increasingly uncertain and 
difficult to assess.  

36      Release from the provisions of sec. 264a (1) HGB according to sec. 264b HGB 

The companies listed under Section 5 (“Group Information”) make use of the exemption in accordance 
with section 264b of the German Commercial Code (HGB) and do not prepare, have audited and disclose 
annual financial statements and a management report. The requirements of Section 264b HGB have been 
met. 

37      Staff costs and employees 

The expenses for employee benefits for the fiscal year are as follows: 

In thousands of Euro 
Wages and salaries 
Share options granted (Note 15) 
Social security costs 
Total 

As of  

      December 31, 2019   December 31, 2018 
60,011 
17,409 
4,714 
82,134 

80,246   
37,267   
5,172   
122,685   

The average number of employees as of December 31, 2019 was 5,460 (2018: 4,622). 

Berlin, April 28, 2020 

The Management Board 

Sacha Poignonnec 

Jeremy Hodara 

81