Quarterlytics / Financial Services / Banks - Regional / Juniata Valley Financial Corp.

Juniata Valley Financial Corp.

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Employees 115
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FY2012 Annual Report · Juniata Valley Financial Corp.
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2012  An n uAl  r ep or t

JuniAtA VAlley 
FinAnciAl corp.

YOU MAY
NOTICE
SOMETHING
 A LITTLE
DIFFERENT.

In  2012,  The  Juniata  Valley 
Bank  made  the  decision  to 
change  the  “public  face”  of 
it’s business. This re-branding 
effort  resulted  in  a  new  and 
dynamic  look  that  we  feel  is

essential  in  maintaining  the  company’s  forward 

momentum. Along with this new identity, we instituted  

an energetic new advertising campaign designed to 

make  both  existing  and  new  customers  sit  up  and 

take notice. 

Utilizing  bold  colors,  robust  type  faces  and  highly-

targeted concepts, our revitalized creative endeavors 

ensure  that  the  new  business  culture  in  which  we 

exist will realize that The Juniata Valley Bank will now 

be  better  able  to  cater  more  efficiently  to  existing 

customer demands.

In addition to generating a buzz among our clientele, 

our rebranding has served to create a new momentum 

within  our  company  as  employees  gain  knowledge 

and offer critical feedback. They realize they are an 

integral part of our company and we look forward to 

everyone’s contribution to our renewed future.

Below  are  just  a  few  examples  of  how  The  Juniata 

Valley  Bank  is  conveying  its  message  to  customers 

eager for change, secure in the knowledge that they 

will  keep  coming  back  in  the  hopes  of  experiencing 

something new and exciting.

I am
a Mom.

I am
The Juniata
Valley Bank.

Member FDIC

Try Mobile Banking at www.jvbonline.com

If you’re thinking about 
buying a new home, or 
refinancing your existing 
mortgage, there is no 
better time than now. 
At JVB, we offer a wide 
variety of mortgage 
loans such as:

•  Fixed Rate 
Mortgages

•  Adjustable Rate 

Mortgages

•  Rural Housing Loans

• PHFA

• Construction Loans

Member FDIC

OWNING
A HOME
IS NOT JUST A
DREAM
ANYMORE.

At The Juniata Valley Bank
ouR gReAT RATes on HoMe 
LoAns MAke iT A ReALiTy!

To fill out an application just go to
www.jvbloans.com
Or visit your local community office.

Betty Ryan
Mortgage Specialist
717-436-1226

Chris Burlew
Mortgage Specialist
717-447-0039

How may 
we help 
you?

www.jvbonline.com

Juniata Valley Financial Corp.

218 Bridge Street

Mifflintown, PA 17059

www.jvbonline.com

LETTER FROM THE PRESIDENT

JUVF 2012 ANNUAL REPORT

OFFICERS OF THE JUNIATA VALLEY BANK

2012  was  a  very  good  year  in  many  ways.  

We  grow  the  franchise  by  committing  to 

We  grow  the  franchise  by  investing  in  our 

who  we  are  and  what  we  can  do.  We  want  you  to 

ExEcutivE

BrAnch AdministrAtion

Despite  continued  challenges  in  credit  quality 

our  clients  through  the  horizontal  integration 

people.  Community  banking  is  a  people  business...

know us. At The Juniata Valley Bank, our brand is the 

and  earning  asset  growth,  our  management 

of  financial  products  and  services  delivered  through 

people  caring  for  the  financial  needs  of  people.  Our 

public  face  of  our  business.  A  well-planned  and  well-

team  continued  to  position  your  franchise  for 

the  most  progressive  delivery  systems  available.  We 

future is in the hands of those who serve you. You’ll find 

executed rebranding has enabled our company to not 

formed  partnerships  between 

our associates volunteering in your classrooms, coaching 

only reflect current markets and services offered, but 

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . .President, Chief Executive Officer

JoAnn N. McMinn  . . . . . . . .Executive Vice President, Chief Financial Officer

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Secretary

Patricia J. Yearick. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Vice President,
Community Banking Division Manager

BLAirs miLLs officE

Wayne S. McCoy  . . . . . . . . . . . . Vice President, Community Office Manager

AdministrAtion

Tina J. Smith. . . . . . . . . . SeniorVice President, Director of Human Resources 

BurnhAm officE

prosperity in the future. 

The main operating unit 

of  Juniata  Valley  Financial 

Corp.  is  The  Juniata  Valley 

Bank.  JVB  is  a  community 

bank that is firmly entrenched 

and  steadily  growing 

in 

central Pennsylvania for over 

143 years.  

We believe that healthy 

community 

banks 

are 

essential  to  the  economic 

health  of  our  regions,  our 

professional  lines  of  business 

your 

kids,  and  assuming 

to better serve you.  Our team 

leadership  roles 

in  a  wide 

of  business  bankers,  branch 

variety  of  community  service 

associates  and 

trust  and 

organizations.  We  carefully 

wealth  management  experts 

revamped our human resource 

are  committed  to  identifying  

policies  and 

compensation 

your  financial  needs…  and 

packages  in  2012  in  order  to 

helping you find answers.

attract and retain capable and 

We grow the franchise 

committed  people.  We  want 

by  first  connecting  to  our 

the best for you. 

markets and then meeting 

We grow the franchise 

their  needs. 

In  2012  we 

by refining and re-defining 

to  increase  our  competitive 

Suzanne E. Booher . . . . Vice President, Facilities/Security/Marketing Officer

Leann M. Fisher . . . . . . . . . . . . . Vice President, Community Office Manager

advantage  with  an  updated 

image.  The  brand  doesn’t 

define who we are, the brand 

illustrates who we are. 

And who are we?

Brent M. Miller . . . . . . . . . . . . . Assistant Vice President, Compliance Officer

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and  BSA Officer

Accounting

Kristi J. Burdge . . . . . . . . . . . .Assistant Vice President, Accounting Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . Financial Information Manager

Simply stated, we are The 

LEnding

Juniata  Valley  Bank.  We  are 

a  group  of  caring,  committed 

people,  capable  of  serving 

your 

current  and 

future 

financial  needs.  2012  was  a 

Corbett J. Monica  . . . . . . .Senior Vice President, Lending Division Manager

Robert G. Dillon   . . . . . . . . . . . . . . . . . . Vice President, Collections Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

H. Fred Wallace . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Betty D. Ryan . . . . . . Vice President, Secondary Mortgage Market Manager

Christine L. Burlew. . . . Vice President, Secondary Mortgage Market Manager

gArdEnviEw officE

Larry B. Cottrill, Jr. . . . . . . . . . .  Vice President, Community Office Manager

Christine L. Searer . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

mcAListErviLLE officE

Leslie A. Miller . . . . . . . . . . . . . . Vice President, Community Office Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

miffLintown And mountAin viEw officEs

Annette M. Price. . . . . . . . . . . . . Vice President, Community Office Manager

miLLErstown officE

Thomas P. O’Connell . . . . . . . . . Vice President, Community Office Manager

Lisa M. Freet    . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

William T. Campbell, Jr.   . . . Assistant Vice President, Relationship Manager

monumEnt squArE officE

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . . . . . .Credit Administration Manager

Lee Ellen Foose . . . . . . . . . . . . . . Vice President, Community Office Manager

Matthew J. Waddell   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Portfolio Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

Pamela K. Parson   . . . . . . . . . . . Assistant Vice President, Collections Officer

opErAtions

port royAL officE

Barbara I. Seaman . . . . . . . . . . . Vice President, Community Office Manager

state  and  our  country.  We  are  committed  to  that 

heralded  the  completion  of  Mann  Edge  Terrace, 

who we are and by sharing it with you.  In 2012 

very  good  year  in  many  ways,  and  we  anticipate  an 

belief.  Sound  banking  practices  and  prudent  fiscal 

a  housing  development  project  in  Mifflin  County, 

we  launched  a  rebranding  campaign  to  show  you 

even better 2013.

management  are  more  important  than  ever.    Juniata 

Pennsylvania,  which 

transformed  an  abandoned 

Valley  Financial  Corp.  is  in  the  enviable  position  of 

brownfield  site  into  quality  affordable  housing  for  our 

having  a  healthy  capital  base  and  strong  liquidity  to 

senior citizens. Additionally, our work family generously 

protect the company in this era of regulatory pressure 

supported  Relay  for  Life,  the  United  Way,  local  food 

and economic weakness. 

banks and all local fire stations.    

But growth in earnings comes harder…

 We grow the franchise by offering services 

The cost of compliance with regulation continues 

valued  by  our  present  and  future  customers.    In 

to  increase.  The  cost  of  security,  both  physical  and 

2012, we furthered our electronic outreach by introducing 

electronic, continues to increase.  And growing loan 

Tablet Banking and expanding our on-line loan access. 

balances, while remaining focused on superior credit 

We  provided  enhanced  security  to  your  on-line  and 

$386,574

quality, is difficult. 

mobile  banking  and  redesigned  on-line  navigation  to 

So  here  is  the  new  challenge…  How  do  we  grow 

enhance  the  end  user’s  experience.  We  completed  a 

the value of your franchise in the face of increasing fixed 

face-lift to our Richfield office and are staging expanded 

costs and limited quality loan demand? 

automation at our Mountain View banking hub. 

Marcie A. Barber
President and CEO

Steven T. Kramm  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Senior Vice President, 
Operations/Technology Division Manager

richfiELd officE

Kathy D. Hutchinson  . . . . . Vice President, Operations/Technology Manager

Brenda A. Brubaker . . . . . . . . . . Vice President, Community Office Manager

Average Assets for the Year
(In Thousands)

$428,744

$435,285 $439,130

$447,323 $454,057

$424,847

$414,048

$393,554

$406,706

S. Marlene Hubler   . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Network Administrator

Beverly M. McClellan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Data Analyst

Tammy L. Miller . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

trust And invEstmEnt sErvicEs

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . .Senior Vice President, Trust and
Investment Services Division Manager

James C. Dillman  . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President,
Trust Officer/Trust Operations Manager

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Cris N. Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

wAL-mArt officE

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

wAtEr strEEt officE

Catherine L. Searer  . . . . . . . . . . Vice President, Community Office Manager

w w w.jvb online.co m

2003200420052006200720082009201020112012 
 
 
 
 
LETTER FROM THE PRESIDENT

JUVF 2012 ANNUAL REPORT

OFFICERS OF THE JUNIATA VALLEY BANK

2012  was  a  very  good  year  in  many  ways.  

We  grow  the  franchise  by  committing  to 

We  grow  the  franchise  by  investing  in  our 

who  we  are  and  what  we  can  do.  We  want  you  to 

ExEcutivE

BrAnch AdministrAtion

Despite  continued  challenges  in  credit  quality 

our  clients  through  the  horizontal  integration 

people.  Community  banking  is  a  people  business...

know us. At The Juniata Valley Bank, our brand is the 

and  earning  asset  growth,  our  management 

of  financial  products  and  services  delivered  through 

people  caring  for  the  financial  needs  of  people.  Our 

public  face  of  our  business.  A  well-planned  and  well-

team  continued  to  position  your  franchise  for 

the  most  progressive  delivery  systems  available.  We 

future is in the hands of those who serve you. You’ll find 

executed rebranding has enabled our company to not 

formed  partnerships  between 

our associates volunteering in your classrooms, coaching 

only reflect current markets and services offered, but 

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . .President, Chief Executive Officer

JoAnn N. McMinn  . . . . . . . .Executive Vice President, Chief Financial Officer

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Secretary

Patricia J. Yearick. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Vice President,
Community Banking Division Manager

BLAirs miLLs officE

Wayne S. McCoy  . . . . . . . . . . . . Vice President, Community Office Manager

AdministrAtion

Tina J. Smith. . . . . . . . . . SeniorVice President, Director of Human Resources 

BurnhAm officE

prosperity in the future. 

The main operating unit 

of  Juniata  Valley  Financial 

Corp.  is  The  Juniata  Valley 

Bank.  JVB  is  a  community 

bank that is firmly entrenched 

and  steadily  growing 

in 

central Pennsylvania for over 

143 years.  

We believe that healthy 

community 

banks 

are 

essential  to  the  economic 

health  of  our  regions,  our 

professional  lines  of  business 

your 

kids,  and  assuming 

to better serve you.  Our team 

leadership  roles 

in  a  wide 

of  business  bankers,  branch 

variety  of  community  service 

associates  and 

trust  and 

organizations.  We  carefully 

wealth  management  experts 

revamped our human resource 

are  committed  to  identifying  

policies  and 

compensation 

your  financial  needs…  and 

packages  in  2012  in  order  to 

helping you find answers.

attract and retain capable and 

We grow the franchise 

committed  people.  We  want 

by  first  connecting  to  our 

the best for you. 

markets and then meeting 

We grow the franchise 

their  needs. 

In  2012  we 

by refining and re-defining 

to  increase  our  competitive 

Suzanne E. Booher . . . . Vice President, Facilities/Security/Marketing Officer

Leann M. Fisher . . . . . . . . . . . . . Vice President, Community Office Manager

advantage  with  an  updated 

image.  The  brand  doesn’t 

define who we are, the brand 

illustrates who we are. 

And who are we?

Brent M. Miller . . . . . . . . . . . . . Assistant Vice President, Compliance Officer

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and  BSA Officer

Accounting

Kristi J. Burdge . . . . . . . . . . . .Assistant Vice President, Accounting Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . Financial Information Manager

Simply stated, we are The 

LEnding

Juniata  Valley  Bank.  We  are 

a  group  of  caring,  committed 

people,  capable  of  serving 

your 

current  and 

future 

financial  needs.  2012  was  a 

Corbett J. Monica  . . . . . . .Senior Vice President, Lending Division Manager

Robert G. Dillon   . . . . . . . . . . . . . . . . . . Vice President, Collections Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

H. Fred Wallace . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Betty D. Ryan . . . . . . Vice President, Secondary Mortgage Market Manager

Christine L. Burlew. . . . Vice President, Secondary Mortgage Market Manager

gArdEnviEw officE

Larry B. Cottrill, Jr. . . . . . . . . . .  Vice President, Community Office Manager

Christine L. Searer . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

mcAListErviLLE officE

Leslie A. Miller . . . . . . . . . . . . . . Vice President, Community Office Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

miffLintown And mountAin viEw officEs

Annette M. Price. . . . . . . . . . . . . Vice President, Community Office Manager

miLLErstown officE

Thomas P. O’Connell . . . . . . . . . Vice President, Community Office Manager

Lisa M. Freet    . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

William T. Campbell, Jr.   . . . Assistant Vice President, Relationship Manager

monumEnt squArE officE

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . . . . . .Credit Administration Manager

Lee Ellen Foose . . . . . . . . . . . . . . Vice President, Community Office Manager

Matthew J. Waddell   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Portfolio Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

Pamela K. Parson   . . . . . . . . . . . Assistant Vice President, Collections Officer

opErAtions

port royAL officE

Barbara I. Seaman . . . . . . . . . . . Vice President, Community Office Manager

state  and  our  country.  We  are  committed  to  that 

heralded  the  completion  of  Mann  Edge  Terrace, 

who we are and by sharing it with you.  In 2012 

very  good  year  in  many  ways,  and  we  anticipate  an 

belief.  Sound  banking  practices  and  prudent  fiscal 

a  housing  development  project  in  Mifflin  County, 

we  launched  a  rebranding  campaign  to  show  you 

even better 2013.

management  are  more  important  than  ever.    Juniata 

Pennsylvania,  which 

transformed  an  abandoned 

Valley  Financial  Corp.  is  in  the  enviable  position  of 

brownfield  site  into  quality  affordable  housing  for  our 

having  a  healthy  capital  base  and  strong  liquidity  to 

senior citizens. Additionally, our work family generously 

protect the company in this era of regulatory pressure 

supported  Relay  for  Life,  the  United  Way,  local  food 

and economic weakness. 

banks and all local fire stations.    

But growth in earnings comes harder…

 We grow the franchise by offering services 

The cost of compliance with regulation continues 

valued  by  our  present  and  future  customers.    In 

to  increase.  The  cost  of  security,  both  physical  and 

2012, we furthered our electronic outreach by introducing 

electronic, continues to increase.  And growing loan 

Tablet Banking and expanding our on-line loan access. 

balances, while remaining focused on superior credit 

We  provided  enhanced  security  to  your  on-line  and 

$386,574

quality, is difficult. 

mobile  banking  and  redesigned  on-line  navigation  to 

So  here  is  the  new  challenge…  How  do  we  grow 

enhance  the  end  user’s  experience.  We  completed  a 

the value of your franchise in the face of increasing fixed 

face-lift to our Richfield office and are staging expanded 

costs and limited quality loan demand? 

automation at our Mountain View banking hub. 

Marcie A. Barber
President and CEO

Steven T. Kramm  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Senior Vice President, 
Operations/Technology Division Manager

richfiELd officE

Kathy D. Hutchinson  . . . . . Vice President, Operations/Technology Manager

Brenda A. Brubaker . . . . . . . . . . Vice President, Community Office Manager

Average Assets for the Year
(In Thousands)

$428,744

$435,285 $439,130

$447,323 $454,057

$424,847

$414,048

$393,554

$406,706

S. Marlene Hubler   . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Network Administrator

Beverly M. McClellan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Data Analyst

Tammy L. Miller . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

trust And invEstmEnt sErvicEs

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . .Senior Vice President, Trust and
Investment Services Division Manager

James C. Dillman  . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President,
Trust Officer/Trust Operations Manager

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Cris N. Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

wAL-mArt officE

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

wAtEr strEEt officE

Catherine L. Searer  . . . . . . . . . . Vice President, Community Office Manager

w w w.jvb online.co m

2003200420052006200720082009201020112012 
 
 
 
 
2012  An n uAl  r ep or t

JuniAtA VAlley 
FinAnciAl corp.

YOU MAY
NOTICE
SOMETHING
 A LITTLE
DIFFERENT.

In  2012,  The  Juniata  Valley 
Bank  made  the  decision  to 
change  the  “public  face”  of 
it’s business. This re-branding 
effort  resulted  in  a  new  and 
dynamic  look  that  we  feel  is

essential  in  maintaining  the  company’s  forward 

momentum. Along with this new identity, we instituted  

an energetic new advertising campaign designed to 

make  both  existing  and  new  customers  sit  up  and 

take notice. 

Utilizing  bold  colors,  robust  type  faces  and  highly-

targeted concepts, our revitalized creative endeavors 

ensure  that  the  new  business  culture  in  which  we 

exist will realize that The Juniata Valley Bank will now 

be  better  able  to  cater  more  efficiently  to  existing 

customer demands.

In addition to generating a buzz among our clientele, 

our rebranding has served to create a new momentum 

within  our  company  as  employees  gain  knowledge 

and offer critical feedback. They realize they are an 

integral part of our company and we look forward to 

everyone’s contribution to our renewed future.

Below  are  just  a  few  examples  of  how  The  Juniata 

Valley  Bank  is  conveying  its  message  to  customers 

eager for change, secure in the knowledge that they 

will  keep  coming  back  in  the  hopes  of  experiencing 

something new and exciting.

I am
a Mom.

I am
The Juniata
Valley Bank.

Member FDIC

Try Mobile Banking at www.jvbonline.com

If you’re thinking about 
buying a new home, or 
refinancing your existing 
mortgage, there is no 
better time than now. 
At JVB, we offer a wide 
variety of mortgage 
loans such as:

•  Fixed Rate 
Mortgages

•  Adjustable Rate 

Mortgages

•  Rural Housing Loans

• PHFA

• Construction Loans

Member FDIC

OWNING
A HOME
IS NOT JUST A
DREAM
ANYMORE.

At The Juniata Valley Bank
ouR gReAT RATes on HoMe 
LoAns MAke iT A ReALiTy!

To fill out an application just go to
www.jvbloans.com
Or visit your local community office.

Betty Ryan
Mortgage Specialist
717-436-1226

Chris Burlew
Mortgage Specialist
717-447-0039

How may 
we help 
you?

www.jvbonline.com

Juniata Valley Financial Corp.

218 Bridge Street

Mifflintown, PA 17059

www.jvbonline.com

2012 Annual Report

Table of Contents

Message from the President ---------------------------------------------------------------------------------------------------Inside Front Cover

Five-Year Financial Summary – Selected Financial Data  -------------------------------------------------------------------------------------1

Management’s Discussion and Analysis of Financial Condition and Results of Operations ------------------------------------------2-36

Report on Management’s Assessment of Internal Control over Financial Reporting ---------------------------------------------------- 37

Report of Independent Registered Public Accounting Firm on Effectiveness of Internal Control over Financial Reporting ------- 38

Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements ----------------------------------- 39

Financial Statements

Consolidated Statements of Financial Condition -------------------------------------------------------------------------------------- 40

Consolidated Statements of Income ----------------------------------------------------------------------------------------------------- 41

Consoldiated Statements of Comprehensive Income --------------------------------------------------------------------------------- 42

Consolidated Statements of Stockholders’ Equity ------------------------------------------------------------------------------------- 43

Consolidated Statements of Cash Flows ------------------------------------------------------------------------------------------------ 44

Notes to Consolidated Financial Statements --------------------------------------------------------------------------------------- 45-85

Common Stock Market Prices and Dividends ------------------------------------------------------------------------------------------------- 86

Corporate Information ------------------------------------------------------------------------------------------------------------------------ 86-87

Corporate Officers, Directors and Advisory Boards ------------------------------------------------------------------------------------------ 88

Officers of the Juniata Valley Bank ------------------------------------------------------------------------------------------ Inside Back Cover

The Juniata Valley Bank, as an independent community bank, will endeavor to identify customers’ financial needs 
and exceed their expectations in delivering quality products and services at a fair price to assure shareholders 
an above average return and employees competitive salaries and benefits.  The business of the bank will be 
conducted with integrity and responsiveness to the communities served.

- 1 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Five-Year Financial Summary – Selected Financial Data

BALANCE SHEET INFORMATION
at December 31
Assets 
Deposits 
Loans, net of allowance for loan losses 
Investments 
Goodwill 
Short-term borrowings 
Long-term debt 
Stockholders’ equity 
Number of shares outstanding 

Average for the year

Assets 
Stockholders’ equity 

  Weighted average shares outstanding 

INCOME STATEMENT INFORMATION
Years Ended December 31
Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Other income 
Other expenses 
Income before income taxes 
Federal income tax expense 

2012

$   448,869 
386,751 
274,219 
124,911 
2,046 
5,436 
– 
50,297 
4,218,361 

2011

2009

2010
(In thousands of dollars, except share and per share data)
$   435,753 
376,790 
295,278 
83,356 
2,046 
3,314 
– 
49,976 
4,257,765 

$   447,433 
386,665 
286,750 
114,077 
2,046 
3,500 
– 
49,720 
4,228,218 

$   442,109 
377,397 
308,911 
80,973 
2,046 
3,207 
5,000 
50,603 
4,337,587 

2008

$   428,084
357,031
312,522
71,843
2,046
10,579
5,000
48,485
4,341,055

454,057 
49,766 
4,231,404 

447,323 
50,355 
4,241,286 

439,130 
50,654 
4,297,443 

435,285 
49,514 
4,341,097 

428,744
48,674
4,376,077

$     18,170 
3,648 
14,522 
1,411 
4,592 
13,077 
4,626 
978 

$     20,033 
4,591 
15,442 
364 
3,946 
12,802 
6,222 
1,542 

$     21,574 
5,502 
16,072 
741 
3,855 
12,641 
6,545 
1,630 

$     23,268 
7,279 
15,989 
627 
4,190 
12,638 
6,914 
1,808 

$     25,230
9,057
16,173
421
4,037
12,008
7,781
2,057

Net income 

$       3,648 

$       4,680 

$       4,915 

$       5,106 

$       5,724

PER SHARE DATA

Earnings per share - basic 
Earnings per share - diluted 
Cash dividends 
Book value 

FINANCIAL RATIOS

Return on average assets 
Return on average equity 
Dividend payout 
Average equity to average assets 
Loans to deposits (year end) 

$         0.86 
0.86 
0.88 
11.92 

$         1.10 
1.10 
0.86 
11.76 

$         1.14 
1.14 
0.82 
11.74 

$         1.18 
1.18 
0.78 
11.67 

$         1.31
1.31
0.74
11.17

0.80% 
7.33 
102.08 
10.96 
70.90 

1.05% 
9.29 
77.95 
11.26 
74.16 

1.12% 
9.70 
71.72 
11.54 
78.37 

1.17% 
10.31 
66.31 
11.38 
81.85 

1.34%
11.76
56.62
11.35
87.53

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Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

FORWARD LOOKING STATEMENTS

The information contained in this Annual Report contains forward looking statements (as such term is defined in the Securities 
Exchange Act of 1934 and the regulations thereunder) including, without limitation, statements as to future loan and deposit volumes, 
the allowance and provision for possible loan losses, future interest rates and their effect on the Company’s financial condition or 
results of operations, the classification of the Company’s investment portfolio and other statements which are not historical facts 
or as to trends or management’s intentions, plans, beliefs, expectations or opinions. Such forward looking statements are subject to 
risks and uncertainties and may be affected by various factors which may cause actual results to differ materially from those in the 
forward looking statements including, without limitation, the impact of adverse changes in the economy and real estate markets, 
including protracted periods of low-growth and sluggish loan demand; the effect of market interest rates, particularly a continuing 
period of low market interest rates, and relative balances of rate-sensitive assets to rate-sensitive liabilities, on net interest margin 
and net interest income; the effect of competition on rates of deposit and loan growth and net interest margin; increases in non-
performing assets, which may result in increases in the allowance for credit losses, loan charge-offs and elevated collection and 
carrying costs related to such non-performing assets; other income growth, including the impact of regulatory changes which have 
reduced debit card interchange revenue; investment securities gains and losses, including other than temporary declines in the value 
of securities which may result in charges to earnings; the level of other expenses, including salaries and employee benefit expenses; 
the increasing time and expense associated with regulatory compliance and risk management; the uncertainty and lack of clear 
regulatory guidance associated with the delay in implementing many of the regulations mandated by the Dodd Frank Act; and capital 
and liquidity strategies, including the expected impact of the capital and liquidity requirements proposed by the Basel III  standards. 
Certain of these risks, uncertainties and other factors are discussed in this Annual Report or in the Company’s Annual Report on 
Form 10-K for the year ended December 31, 2012, a copy of which may be obtained from the Company upon request and without 
charge (except for the exhibits thereto).

OVERVIEW

This discussion concerns Juniata Valley Financial Corp. (“Company” or “Juniata”) and its wholly owned subsidiary, The Juniata 
Valley Bank (“Bank”). The overview is intended to provide a context for the following Management’s Discussion and Analysis 
of Financial Condition and Results of Operations. Management’s Discussion and Analysis of Financial Condition and Results of 
Operations should be read in conjunction with our consolidated financial statements, including the notes thereto, included in this 
annual report. We have attempted to identify the most important matters on which our management focuses in evaluating our financial 
condition and operating performance and the short-term and long-term opportunities, challenges and risks (including material trends 
and uncertainties) which we face. We also discuss the actions we are taking to address these opportunities, challenges and risks. 
The Overview is not intended as a summary of, or a substitute for review of, Management’s Discussion and Analysis of Financial 
Condition and Results of Operations.

Nature of Operations

Juniata is a bank holding company that delivers financial services within its market, primarily central Pennsylvania.  The Company 
owns one bank, the Bank, which provides retail and commercial banking services through 12 offices in Juniata, Mifflin, Perry, 
Huntingdon  and  Centre  counties. Additionally,  Juniata  owns  39.16%  of  Liverpool  Community  Bank  (“LCB”),  carried  as  an 
unconsolidated subsidiary and accounted for under the equity method of accounting.

The Bank provides a full range of consumer and commercial services. Consumer services include Internet, mobile and telephone 
banking, an automated teller machine network, personal checking accounts, interest checking accounts, savings accounts, insured 
money market accounts, debit cards, certificates of deposit, club accounts, secured and unsecured installment loans, construction 
and mortgage loans, safe deposit facilities, credit lines with overdraft checking protection, individual retirement accounts, health 
savings accounts, on-line bill payment and other on-line and mobile services. Commercial banking services include small and high-
volume business checking accounts, on-line account management services, ACH origination, payroll direct deposit, commercial 
lines and letters of credit, commercial term and demand loans and repurchase agreements. The Bank also provides a variety of trust, 
asset management and estate services. The Bank offers annuities, mutual funds, stock and bond brokerage services and long-term 
care insurance products through an arrangement with a broker-dealer and insurance brokers. Management believes the Company 
has a relatively stable deposit base with no major seasonal depositor or group of depositors. Most of the Company’s commercial 
customers are small and mid-sized businesses in central Pennsylvania. 

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Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Economic and Industry-Wide Factors Relevant to Juniata

As a financial services organization, Juniata’s core business is most influenced by the movement of interest rates. Lending and 
investing is done daily, using funding from deposits and borrowings, resulting in net interest income, the most significant portion of 
operating results. Through the use of asset/liability management tools, the Company continually evaluates the effects that possible 
changes in interest rates could have on operating results and balance sheet growth. Using this information, along with analysis of 
competitive factors, management designs and prices its products and services. 

General economic conditions are relevant to Juniata’s business. In addition, economic factors impact customers’ need for financing, 
thus affecting loan growth. Additionally, changes in the economy can directly impact the credit strength of existing and potential 
borrowers.

Focus of Management

The management of Juniata believes that it is important to know who and what we are in order to be successful. We must be aligned 
in our efforts to achieve goals. We’ve identified the four characteristics that define the Company and the personnel that support it. 
We are Committed, Capable, Caring and Connected. Management seeks to be the preeminent financial institution in its market 
area and measures its success by five key elements. 

Shareholder Satisfaction
Above  all  else,  management  is  committed  to  maximizing  the  value  of  our  shareholders’  investment,  through  both  stock  value 
appreciation and dividend returns. Remaining connected to our communities will allow us to identify the financial needs of our 
market and to deliver those products and services capably. In doing so, we will profitably grow the balance sheet and enhance core 
earnings, while maintaining capital and liquidity levels well exceeding all regulatory guidelines.

Customer Relationships
We are committed to maximizing customer satisfaction. We are sensitive to the expanding array of financial services and financial 
service  providers  available  to  our  customers,  both  locally  and  globally.  We  are  committed  to  fostering  a  complete  customer 
relationship by helping clients identify their current and future financial needs and offering practical and affordable solutions to 
both. As our customers’ lifestyles change, the channels through which we deliver our services must change as well. One element of 
the Company’s strategic plan is to provide connection through every means available, wherever we are needed: stand-alone branch, 
in-store boutique, ATM or via on-line and mobile banking anywhere internet or cell phone signals can be received. 

Balance Sheet Growth
We  are  capable  of  profitable  balance  sheet  growth.  Rapid  growth  should  not  be  a  substitute  for  careful  fiscal  and  strategic 
management. It is our goal to continue quality growth despite intense competition by paying careful attention to the needs of our 
customers. We will continue to maintain high credit standards, knowing that lending under the right circumstances is the proper way 
to maintain soundness and profitability. We believe we consistently pay fair market rates on all deposits, and have invested wisely 
and conservatively in compliance with self-imposed standards, minimizing risk of asset impairment. We aspire to increase our market 
share within the current communities that we serve, and to expand in contiguous areas through acquisition and investment. As part 
of our strategic plan for growth, we continue to actively seek opportunities for acquisitions of branches or stakes in other financial 
institutions, similar to those that have occurred in recent years.

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Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Operating Results
We are capable of producing profitability ratios that exceed those of many of our peers. Recognizing that net interest margins have 
narrowed for banks in general and that they may not return to the ranges experienced in the past, we also focus on the importance 
of providing fee-generating services in which customers find value. Offering a broad array of services prevents us from becoming 
too reliant on one form of revenue. It has also been our philosophy to spend conservatively and to implement operating efficiencies 
where possible to keep non-interest expense from escalating in areas that can be controlled. In 2012, we continued to make advances 
in technological resources, placing data and information in the hands of our customers and employees, committed to optimizing 
the customer experience.

Connection to the Community
We are active corporate citizens of the communities we serve. Although the world of banking has transitioned to global availability 
through electronics, we believe that our community banking philosophy is still valid. Despite technological advances, banking is still 
a personal business, particularly in the rural areas we serve. We believe that our customers shop for services and value a relationship 
with an institution involved in the same community, with the same interests in its prosperity. We have a foundation and a history 
in each of the communities we serve. Management takes an active role in local business and industry development organizations 
to help attract and retain commerce in our market area. We provide businesses, large and small, with financial tools and financing 
needed to grow and prosper. We have always been committed to responsible lending practices. We invest locally by including local 
municipal bonds in our investment portfolio and participating in funding for such projects as low income and elderly housing. We 
support charitable programs that benefit the local communities, not only with monetary contributions, but also through the personal 
involvement of our caring employees.

Juniata’s Opportunities

Soundness and stability
Our financial condition is strong. We enjoy strong capital and liquidity ratios that significantly exceed regulatory guidelines. Our 
business model includes a plan for growth without sacrificing profitability or integrity. We believe an opportunity exists for banks 
such as ours to offer the trusted, personal service of a locally managed institution that has roots in the community reaching back 
more than 140 years.   

Expansion of customer base
Through market analysis, we believe there are opportunities to expand our sales efforts in order to increase deposit market share 
in rural central Pennsylvania. Our strategic focus is based on leveraging our collective knowledge of the Company’s primary and 
contiguous markets to identify lending or fee-based opportunities consistent with our risk parameters and profitability targets. We 
continue to develop our sales team through mentoring and by making employee education paramount. We will capitalize on back-
room efficiencies created through the implementation of new processes. We understand the changes taking place in a world where 
convenience and mobility are priorities in deciding with whom one will do business. We have positioned ourselves to increase 
market share by offering full featured mobile banking that is appealing to an increasing number of customers now and in the future. 
Plans for 2013 include a broad marketing effort to increase awareness of our Bank’s services. In addition to advertising, we will be 
offering a series of financial education sessions to the community.

Delivery system enhancements
We seek to continually enhance our customer delivery system, both through technology and physical facilities. We actively seek 
opportunities to expand our branch network through acquisitions. We believe that it is imperative that our customers have convenient 
and easy access to personal financial services that complement their particular lifestyle, whether it is through electronic or personal 
delivery. It is with this in mind that we announced our entrance into the mobile banking arena in 2011 and followed up with an 
on-line mortgage application product beginning in the second quarter of 2012. In 2013, some branch modernization will occur, that 
is designed to appeal to both traditional customers and those that prefer electronic efficiencies. In addition to offering on-line and 
mobile services, our sales staff has also become more mobile, reaching out to clients and potential clients through on-site visits, 
connecting more closely with the business and personal financial needs of our customer base.

- 5 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Juniata’s Challenges

Economy
The economy continues to be stagnant. Unemployment levels have not yet shown signs of sustained decrease, home values have 
remained  depressed,  earnings  rates  on  investments  remain  historically  low  and  government  actions  to  intervene  in  the  markets 
continue to result in large increases in the national debt. All these factors are affecting the behavior of consumers and businesses 
and the way in which money is spent, saved, borrowed and invested.

Competition
Each year, competition becomes more fierce and global in nature. To meet this challenge, we attempt to stay in close contact with 
our customers, monitoring their satisfaction with our services through surveys, personal visits and networking in the communities 
we serve. We strive to meet or exceed our customers’ expectations and deliver consistent high-quality service. We believe that our 
customers have become acutely aware of the value of local service, and we strive to maintain their confidence.

Rate environment
We intend to continue making what we believe to be rational pricing decisions for loans, deposits and non-deposit products. This 
strategy can be difficult to maintain, as many of our peers appear to continue pricing for growth, rather than long-term profitability 
and stability. We believe that a strategy of “growth for the sake of growth” results in lower profitability, and such actions by large 
groups of banks have had an adverse impact on the entire financial services industry. We intend to maintain our core pricing principles, 
which we believe protect and preserve our future as a sound community financial services provider, proven by results.

Regulated Company
The Company is subject to banking regulation, as well as regulation by the Securities and Exchange Commission (“SEC”) and, as 
such, must comply with many laws, including the USA Patriot Act, the Sarbanes-Oxley Act of 2002 and the Dodd-Frank Wall Street 
Reform and Consumer Protection Act. Management has established a Disclosure Committee for Financial Reporting, an internal 
group at Juniata that seeks to ensure that current and potential investors in the Company receive full and complete information 
concerning our financial condition. Juniata has incurred direct and indirect costs associated with compliance with the SEC’s filing 
and reporting requirements imposed on public companies by the Sarbanes-Oxley Act, as well as adherence to new and existing 
banking regulations and stronger corporate governance requirements. Regulatory burdens continue to increase as evidenced by 
the provisions in the Dodd-Frank Act that impact the Company in the areas of corporate governance, capital requirements and 
restrictions on fees that may be charged to consumers.

APPLICATION OF CRITICAL ACCOUNTING POLICIES

The  Company’s  consolidated  financial  statements  are  prepared  based  upon  the  application  of  accounting  principles  generally 
accepted in the United States of America (“GAAP”), the most significant of which are described in Note 2 to our consolidated 
financial  statements  –  Summary  of  Significant Accounting  Policies.  Certain  of  these  policies  require  numerous  estimates  and 
economic assumptions, based upon information available as of the date of the consolidated financial statements. As such, over 
time, they may prove inaccurate or vary and may significantly affect the Company’s reported results and financial position in future 
periods. The accounting policy for establishing the allowance for loan losses relies to a greater extent on the use of estimates than 
other areas and, as such, has a greater possibility of producing results that could be different from those currently reported. Changes 
in underlying factors, assumptions or estimates in the allowance for loan losses could have a material impact on the Company’s 
future financial condition and results of operations.

The section of this Annual Report to Shareholders entitled “Allowance for Loan Losses” provides management’s analysis of the 
Company’s allowance for loan losses and related provision expense. The allowance for loan losses is maintained at a level believed 
adequate  by  management  to  absorb  probable  losses  in  the  loan  portfolio.  Management’s  determination  of  the  adequacy  of  the 
allowance for loan losses is based upon an evaluation of individual credits in the loan portfolio, historical loan loss experience, 
current economic conditions and other relevant factors. This determination is inherently subjective, as it requires material estimates, 
including  the  amounts  and  timing  of  future  cash  flows  expected  to  be  received  on  impaired  loans  that  may  be  susceptible  to 
significant change.

In addition, regulatory agencies, as an integral part of their examination process, periodically review the Company’s allowance for 
loan losses and may require the Company to recognize additions at the allowance for loan losses based on their judgments about 
information available to them at the time of their examination, which may not be currently available to management.

- 6 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Considerations  used  by  management  to  determine  other-than-temporary  impairment  status  of  individual  holdings  within  the 
investment securities portfolio are based partially upon estimations of fair value and potential for recovery. As market conditions 
and perception can unpredictably affect the value of individual investments in the future, these determinations could have a material 
impact on the Company’s future financial condition and results of operations.

The Company recognizes deferred tax assets and liabilities for the future effects of temporary differences and tax credits.  Enacted 
tax rates are applies to cumulative temporary differences based on expected taxable income in the periods in which the deferred tax 
asset or liability is anticipated to be realized.  Future tax rate changes could occur that would require the recognition of income or 
expense in the consolidated statements of income in the period in which they are enacted.   Deferred tax assets must be reduced by 
a valuation allowance if in management’s judgment it is “more likely than not” that some portion of the asset will not be realized.  
Management may need to modify their judgments in this regard from one period to another should a material change occur in the 
business environment, tax legislation, or in any other business factor that could impair the Company’s ability to benefit from the 
asset in the future.

Accounting  Standards  Codification  (ASC)  Topic  350,  Intangibles-Goodwill  and  Other,  requires  that  goodwill  is  not  amortized 
to expense, but rather that it be tested for impairment at least annually.  Impairment write-downs are charged to the consolidated 
statements of income in the period in which the impairment is determined.  The Company did not identify any impairment on its 
outstanding goodwill from its most recent testing, which was performed as of December 31, 2012.  If certain events occur which 
might indicate goodwill has been impaired, the goodwill is tested when such events occur.

RESULTS OF OPERATIONS

2012
Financial Performance Overview

Net income for Juniata in 2012 was $3,648,000, representing a 22.1% decrease as compared to net income for 2011. Earnings per 
share on a fully diluted basis decreased from $1.10 in 2011 to $0.86 in 2012. The net interest margin, on a fully tax-equivalent 
basis, decreased from 3.97% in 2011 to 3.68%, in 2012. The ratio of non-interest income (excluding gains on sales of securities 
and securities impairment charges) to average assets increased by 13 basis points, while the ratio of non-interest expense to average 
assets increased by 2 basis points to 2.88%. Five-year historical ratios are presented below.

Return on average assets 
Return on average equity 
Yield on earning assets 
Cost to fund earning assets 
Net interest margin (fully tax equivalent) 
Non-interest income (excluding gains on 

sales or calls of securities and securities
impairment charges) to average assets 

Non-interest expense to average assets 
Net non-interest expense to average assets 

2012
0.80% 
7.33 
4.39 
0.88 
3.68 

2011
1.05% 
9.29 
4.91 
1.13 
3.97 

2010
1.12% 
9.70 
5.42 
1.38 
4.24 

2009
1.17% 
10.31 
5.88 
1.84 
4.23 

2008
1.34%
11.76
6.48 
2.33
4.34

1.01 
2.88 
1.87 

0.88 
2.86 
1.98 

0.88 
2.98 
2.10 

1.01 
2.90 
1.89 

1.06
2.80
1.74

Most of the key ratios presented above declined in 2012 as compared to 2011, primarily as a result of an unusually high provision 
for loan losses recorded during 2012 in addition to a decline in the net interest margin. A description of the cause of both of these 
factors can be found later in this discussion. We note also that the sustained low rate environment has resulted in generally lower 
margins for most banking organizations. Therefore, it is important to understand the degree of change in the net interest margin and 
how it compares to similar companies in our competitive market. We follow the performances of a group of six local competitors 
as a peer group to compare total stock return and the analysis below compares our net interest margin to the peer group’s financial 
performance for the nine months ended September 30, 2012, the most recent year-to-date period that is publicly available for all 
peer members. As noted below, Juniata’s net interest margin significantly exceeded the averages of the peer group. 

For the nine months ended September 30, 2012
Net Interest
Margin
3.70%
3.37%

Juniata Valley Financial Corp. 
Peer Group Average 

- 7 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Juniata  strives  to  attain  consistently  high  earnings  levels  each  year  by  protecting  the  core  (repeatable)  earnings  base  through 
conservative growth strategies that minimize stockholder and balance-sheet risk, while serving its rural Pennsylvania customer base. 
This approach has helped achieve solid performances year after year. The Company considers the ROA ratio to be a key indicator of 
its success and constantly scrutinizes the broad categories of the income statement that impact this profitability indicator. Summarized 
below are the components of net income (in thousands of dollars) and the contribution of each to ROA for 2012 and 2011.

Net interest income 
Provision for loan losses 

Customer service fees 
BOLI 
Trust fees 
Commissions from sales of
non-deposit products 
Income from unconsolidated

subsidiary 

Other noninterest income 
Security gains and 

impairment charges, net 
Gains on sale of other assets 
Total noninterest income 

Employee expense 
Occupancy and equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
Loss (gain) on sales of other real estate owned 
Intangible amortization 
Other noninterest expense 
Total noninterest expense 

Income tax expense 
Net income 

Average assets 

2012

% of Average
Assets
3.20% 
(0.31) 

$  14,522 
(1,411) 

2011

% of Average
Assets

$  15,442 
(364) 

3.45%
(0.08)

1,282 
450 
379 

353 

249 
1,310 

2 
567 
4,592 

(7,286) 
(1,439) 
(1,440) 
(234) 
(362) 
(438) 
(327) 
(34) 
(45) 
(1,472) 
(13,077) 

(978) 
$    3,648 

$454,057 

0.28 
0.10 
0.08 

0.08 

0.05 
0.29 

0.00 
0.12 
1.01 

(1.60) 
(0.32) 
(0.32) 
(0.05) 
(0.08) 
(0.10) 
(0.07) 
(0.01) 
(0.01) 
(0.32) 
(2.88) 

(0.22) 
0.80% 

1,346 
478 
388 

273 

263 
1,192 

6 
– 
3,946 

(6,944) 
(1,526) 
(1,326) 
(284) 
(462) 
(496) 
(369) 
56 
(45) 
(1,406) 
(12,802) 

(1,542) 
$    4,680 

$447,323 

0.30
0.11
0.09

0.06

0.06
0.27 

0.00 
0.00 
0.88

(1.55) 
(0.34) 
(0.30)
(0.06)
(0.10)
(0.11)
(0.08)
0.01
(0.01)
(0.31)
(2.86)

(0.34) 
1.05%

Net Interest Income

Net interest income is the amount by which interest income on earning assets exceeds interest expense on interest bearing liabilities. 
Net interest income is the most significant component of revenue, comprising approximately 80% of total revenues (the total of net 
interest income and non-interest income, exclusive of security gains and impairment charges) for 2012. Interest spread measures the 
absolute difference between average rates earned and average rates paid. Because some interest earning assets are tax-exempt, an 
adjustment is made for analytical purposes to place all assets on a fully tax-equivalent basis. Net interest margin is the percentage of 
net return on average earning assets on a fully tax-equivalent basis and provides a measure of comparability of a financial institution’s 
performance. 

Both net interest income and net interest margin are impacted by interest rate changes, changes in the relationships between various 
rates and changes in the composition of the average balance sheet. Additionally, product pricing, product mix and customer preferences 
dictate the composition of the balance sheet and the resulting net interest income. Table 1 shows average asset and liability balances, 
average interest rates and interest income and expense for the years 2012, 2011 and 2010. Table 2 further shows changes attributable 
to the volume and rate components of net interest income.

- 8 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 1
AVERAGE BALANCE SHEETS AND NET INTEREST INCOME ANALYSIS
(Dollars in thousands)

ASSETS
Interest earning assets:
  Taxable loans (5) 
  Tax-exempt loans 
  Total loans (8) 

  Taxable investment securities 
  Tax-exempt investment securities 
  Total investment securities 
Interest bearing deposits 

  Federal funds sold 
Total interest earning assets 

Non-interest earning assets:
  Cash and due from banks 
  Allowance for loan losses 
  Premises and equipment 
  Other assets (7) 
  Total assets 

LIABILITIES AND
  STOCKHOLDERS’ EQUITY
Interest bearing liabilities:

Interest bearing
  demand deposits (2) 

  Savings deposits 
  Time deposits 
  Other, including short-term

  borrowings, long-term debt
  and other interest bearing

liabilities 

Total interest bearing liabilities 

Non-interest bearing liabilities:
  Demand deposits 
  Other 
Stockholders’ equity 
  Total liabilities

  and stockholders’ equity 

Net interest income 
Net margin on interest
  earning assets (3) 

Net interest income and margin -
  Tax equivalent basis (4) 

Years Ended December 31,

2012

2011

2010

Interest

Yield/
Rate

Average
Balance
(1)

Interest

Yield/
Rate

Average
Balance
(1)

Interest

Yield/
Rate

$15,439 
653 
16,092 
1,311 
738 
2,049 
29 
0 
18,170 

5.87%  $279,501 
13,818 
3.42 
293,319 
5.70 
70,658 
1.48 
33,724 
2.03 
104,382 
1.64 
3,681 
0.43 
6,590 
0.13 
407,972 
4.39 

$17,332 
525 
17,857 
1,241 
900 
2,141 
30 
5 
20,033 

6.20%  $292,748 
3.80 
14,480 
307,228 
6.09 
44,456 
1.76 
33,558 
2.67 
78,014 
2.05 
3,596 
0.81 
0.08 
9,166 
398,004 
4.91 

$19,003 
534 
19,537 
973 
1,016 
1,989 
38 
10 
21,574 

6.49%
3.69
6.36
2.19
3.03
2.55
1.06
0.11
5.42

9,514 
(2,854) 
6,892 
25,799 
$447,323 

10,109 
(2,799)
6,981
26,835
$439,130

Average
Balance
(1)

$263,174 
19,108 
282,282 
88,482 
36,429 
124,911 
6,707 
75 
413,975 

8,813 
(3,533) 
6,555 
28,247 
$454,057 

$96,599 
56,263 
174,844 

209 
135 
3,277 

0.22 
0.24 
1.87 

$  91,897 
49,894 
185,005 

396 
202 
3,962 

0.43 
0.40 
2.14 

$  75,991 
46,833 
197,182 

347 
230 
4,810 

0.46
0.49
2.44

5,330 
333,036 

27 
3,648 

0.51 
1.10 

4,495 
331,291 

31 
4,591 

0.69 
1.39 

7,914 
327,920 

115 
5,502 

1.45
1.68

65,224 
6,031 
49,766 

$454,057 

60,986 
4,691 
50,355 

$447,323 

55,656
4,900
50,654

$439,130

$14,522 

$15,442 

$16,072

3.51% 

3.79% 

4.04%

$15,239 

3.68% 

$16,176 

3.97% 

$16,870 

4.24%

Notes:
 (1) 
 (2) 
 (3) 
 (4) 

Average balances were calculated using a daily average.
Includes Super Now and money market accounts.
Net margin on interest earning assets is net interest income divided by average interest earning assets.
Interest on obligations of states and municipalities is not subject to federal income tax. In order to make the net yield comparable on 
a fully taxable basis, a tax equivalent adjustment is applied against the tax-exempt income utilizing a federal tax rate of 34%.

- 9 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 2
RATE - VOLUME ANALYSIS OF NET INTEREST INCOME
(Dollars in thousands)

ASSETS
Interest earning assets:
  Taxable loans (5) 
  Tax-exempt loans 
  Total loans 

  Taxable investment securities 
  Tax-exempt investment securities 
  Total investment securities 
Interest bearing deposits 

  Federal funds sold 
Total interest earning assets 

2012 Compared to 2011
Increase (Decrease) Due To (6)

2011 Compared to 2010
Increase (Decrease) Due To (6)

Volume

Rate

Total

Volume

Rate

Total

$(984) 
185 
(799) 
283 
68 
351 
17 
(7) 
(438) 

$   (909) 
(57) 
(966) 
(213) 
(230) 
(443) 
(18) 
2 
(1,425) 

$(1,893) 
128 
(1,765) 
70 
(162) 
(92) 
(1) 
(5) 
(1,863) 

$(841) 
(25) 
(866) 
491 
5 
496 
1 
(2) 
(371) 

$   (830) 
16 
(814) 
(224) 
(120) 
(344) 
(9) 
(3) 
(1,170) 

$(1,671)
(9)
(1,680)
267
(115)
152 
(8)
(5)
(1,541)

LIABILITIES
  AND STOCKHOLDERS’ EQUITY
Interest bearing liabilities:

Interest bearing
  demand deposits (2) 

  Savings deposits 
  Time deposits 
  Other, including short-term

  borrowings, long-term debt
  and other interest bearing

liabilities 

Total interest bearing liabilities 

19 
23 
(209) 

(206) 
(90) 
(476) 

(187) 
(67) 
(685) 

72 
15 
(283) 

(23) 
(43) 
(565) 

49 
(28)
(848)

5 
(162) 

(9) 
(781) 

(4) 
(943) 

(38) 
(234) 

(46) 
(677) 

(84)
(911)

Net interest income 

$(276) 

$   (644) 

$   (920) 

$(137) 

$   (493) 

$   (630) 

(5)  
(6) 

(7) 
(8) 

Non-accruing loans are included in the above table until they are charged off.
The change in interest due to rate and volume has been allocated to volume and rate changes in proportion to the relationship 
of the absolute dollar amounts of the change in each.  
Includes net unrealized gains on securities available for sale: $1,389 in 2012, $930 in 2011 and $1,429 in 2010.
Interest income includes loan fees of $167, $218 and $223, in 2012, 2011 and 2010, respectively.

- 10 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

On average, total loans outstanding in 2012 decreased from 2011 by 3.8%, to $282,282,000. Average yields on loans decreased by 39 
basis points in 2012 when compared to 2011. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 2, the 
decrease in yield reduced interest income by approximately $966,000, and the decrease in volume further reduced interest income by 
$799,000, resulting in an aggregate decrease in interest recorded on loans of $1,765,000. While the prime rate has remained unchanged 
at 3.25% since December of 2008, adjustable rate mortgages scheduled to reprice during 2012 that had not already reached a floor, 
did so at rates below their previous rates, effectively decreasing the overall yield to the Bank. Additionally, in 2012, with fixed rates 
offered through the secondary market, it became favorable for some customers with adjustable rate loans to refinance through that 
program, decreasing both volume and yield in the loan portfolio. Likewise, new and refinanced loans remaining in the portfolio at 
lower rates during 2012 also contributed to the decrease in overall yield. 

During 2012, 68% of the investment portfolio, or $75,816,000, matured or was prepaid. All proceeds from these events and other funds 
available through deposit growth, totaling $87,319,000, were reinvested in the investment portfolio in the lower rate environment, 
explaining the decrease in overall yield of the investment securities by 41 basis points. Yields on the investment securities portfolio 
decreased to 1.64% in 2012, as compared to 2.05% in 2011. Yield declines decreased net interest income by $443,000 when compared 
to 2011. Average balances of investment securities increased by $20,529,000, and this volume increase accounted for a $351,000 
increase in interest income as compared to 2011. 

In total, yield on earning assets in 2012 was 4.39% as compared to 4.91% in 2011, a decrease of 52 basis points.  On a fully tax 
equivalent basis, yield on earning assets decreased from 5.09% in 2011 to 4.56% in 2012.

Average interest bearing liabilities increased by $1,745,000 in 2012, as compared to 2011. Within the categories of interest bearing 
liabilities, deposits increased on average by $910,000, and borrowings increased by $835,000 on average. While interest-bearing 
deposits increased only slightly in total, there was a shift in types of interest-bearing deposits. During 2012, time deposit balances 
decreased on average by $10,161,000, while interest-bearing demand and savings accounts increased on average by $11,071,000. 
This trend has been occurring over the previous several years. Management believes this is the consumers’ response to historical 
low interest rates. In 2012, time deposits accounted for 53.3% of total interest-bearing deposits. Two years prior, time deposits 
represented 61.6% of all interest-bearing deposits.  Changes in total interest-bearing liabilities reduced interest expense by $162,000 
in 2012 as compared to 2011, while decreases in interest rates further reduced interest expense by $782,000. Non-interest bearing 
liabilities used to fund earning assets included demand deposits, which increased $4,238,000 on average. The percentage of interest 
earning assets funded by non-interest bearing liabilities was approximately 19.6% in 2012 versus 18.8% in 2011. The total cost 
to fund earning assets (computed by dividing the total interest expense by the total average earning assets) in 2012 was 0.88%, as 
compared to 1.13% in 2011. 

Net interest income was $14,522,000 for 2012, a decrease of $920,000 when compared to 2011, with $644,000 due to rate differences 
and $276,000 attributed to volume changes.

Provision for Loan Losses

Juniata’s provision for loan losses is determined as a result of an analysis of the adequacy level of the allowance for loan losses. In 
order to closely reflect the potential losses within the current loan portfolio based upon current information known, the Company 
carries no unallocated allowance. An analysis was performed following the process described in “Application of Critical Accounting 
Policies” earlier in this discussion, and it was determined that a provision of $1,411,000 was appropriate for 2012, an increase of 
$1,047,000 when compared to 2011 when the total loan loss provision was $364,000. The increased provision was primarily the 
result of analysis of the values of collateral securing certain impaired loans. Discussion included in the Loans and Allowance for 
Loan Losses in the section below titled “Financial Condition” explains the information and analysis used to arrive at the significant 
increase in the provision.  In 2012, the provision exceeded net charge-offs by $350,000.

- 11 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-interest Income

The Company remains committed to providing comprehensive services and products to meet the current and future financial needs 
of our customers. We believe that our responsiveness to customers’ needs surpasses that of our competitors, and we measure our 
success by the customer acceptance of fee-based services. We continually explore avenues to enhance product offerings in areas 
beneficial to customers. In 2012, we broadened opportunities for home-buyers by introducing a secondary market lending program. 
Additionally, new features and services have been added for our electronic banking clientele. We provide alternative investment 
opportunities through an arrangement with a broker dealer and have integrated the delivery of non–traditional products with our 
Trust and Wealth Management Division. This arrangement enables us to meet the investment needs of a varied customer base and 
to better identify our clients’ needs for traditional trust services.

Fee-generated non-interest revenues consist of customer service fees derived from deposit accounts, trust relationships and sales of 
non-deposit products. In 2012, revenues from these services totaled $2,014,000, representing a slight increase of $7,000, or 0.3%, 
from 2011 revenues. Customer service fees derived from deposit accounts were $64,000 less in 2012 than in 2011. The decrease was 
a result of a reduction in overdraft and non-sufficient fund charges to customers. Total fees for trust services decreased by $9,000, or 
2.3%, as fees from estate settlements increased by $2,000 in 2012 as compared to 2011, and non-estate fees decreased by $11,000. 
Variance in fees from estate settlements occurs because estate settlements occur sporadically and are not necessarily consistent year 
to year. Non-estate fees are repeatable revenues that generally increase and decrease in relation to movements in interest rates as 
market values of trust assets under management increase or decrease and as new relationships are established. Commissions from 
sales of non-deposit products increased in 2012, resulting in an $80,000 increase in related fee income. 

The Company owns 39.16% of the stock of Liverpool Community Bank, (“LCB”) and accounts for its ownership through the equity 
method. As such, 39.16% of the income of LCB is recorded by Juniata as non-interest income. As a result of this investment, $249,000 
was recorded as income in 2012, compared to $263,000 in 2011. Earnings on bank-owned life insurance and annuities decreased in 
2012 by $28,000, or 5.9%, when compared to the previous year, as crediting rates are reduced. 

In 2012, net gains resulting from calls of investment securities were $2,000, a decrease of $4,000 in comparison to 2011. 

As a percentage of average assets, non-interest income (excluding securities gains and impairment charges) was 1.01% in 2012 as 
compared to 0.88% in 2011. 

Non-interest Expense

Management strives to control non-interest expense where possible in order to achieve maximum operating results. 

In 2012, total non-interest expense increased by $275,000, or 2.1%, when compared to 2011. Total employee compensation and 
benefits increased by $342,000, or 4.9% in 2012 over 2011. While total salary expense in 2012 was decreased by $68,000 when 
compared to salary expense in 2011, the cost to provide medical insurance to employees increased by approximately $194,000, 
and defined benefit expense increased by $244,000. FDIC insurance premiums for the Bank were reduced in 2012 by $42,000 as 
compared to 2011 as the full year benefit of the revised FDIC insurance premium formula was realized during 2012. The calculation 
changed mid-year in 2011 and the premiums for banks are now based upon total assets and risk-based capital levels so that banks such 
as Juniata Valley Bank with lower levels of risk in the balance sheet are charged at a lower rate. Director compensation costs were 
$50,000, or 17.7%, lower in 2012 as compared to 2011, as a result of retirements of board and advisory board members. Professional 
fees decreased by $100,000 in 2012 as compared to 2011 due to the decreased use of various consultants and attorneys during 2012. 
Other non-interest expense categories that increased in 2012 included losses realized on the sales of foreclosed properties, which 
added $90,000 to expense, but was partially offset by a reduction in delinquent and foreclosed loan costs, included in other non-
interest expense, of $27,000 when compared to 2011. 

As a percentage of average assets, non-interest expense was 2.88% in 2012 as compared to 2.86% in 2011.  

Income Taxes

Income tax expense for 2012 amounted to $978,000 compared to $1,542,000 in 2011. The effective tax rate was 21.1% in 2012 
versus 24.8% in 2011, as tax-exempt income as a percentage of income before tax increased to 30.1% in 2012 from 22.9% in 2011. 
Average tax-exempt investments and loans as a percentage of average assets were 12.2%, 10.6% and 10.9% in 2012, 2011 and 2010, 
respectively. See Note 15 of Notes to Consolidated Financial Statements for further information on income taxes.

- 12 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

For comparative purposes, the following table sets forth earnings, in thousands of dollars, and selected earnings ratios for the past 
three years.

Net Income

Net income 
Return on average assets 
Return on average equity 

2012
$3,648 

0.80% 
7.33% 

2011
$4,680 

1.05% 
9.29% 

2010
$4,915

1.12%
9.70%

Outlook for 2013

Since December of 2008, the national prime rate has remained at 3.25% and the federal funds rate has remained at a historically low 
level. This period is the longest period of unchanged rates in recent history. Still, we expect, and are prepared for the interest rate 
environment to remain relatively unchanged again throughout 2013. However, because experience also tells us that rate movement 
can occur quickly and significantly, we are managing our interest sensitive assets and liabilities with an understanding of the rate 
risk involved with rapidly rising rates. We enter 2013 expecting that the level of non-performing assets will stabilize, and that the 
large specific provisioning in our loan loss reserve that adversely affected the financial performance in 2012 is behind us. Our net 
interest margin remains a primary component of profitability; however, we have sought and continue to seek to focus on fee services, 
including an attempt to regain income lost to consumer regulation that lessens our ability to charge for consumer overdrafts, in order 
to augment revenues. We will maintain the conservative lending and investing philosophies and responsible deposit pricing that have 
resulted in our healthy net interest margin and solid balance sheet. 

Also necessary to our success is the satisfaction level of our customers, clients and employees. In each of the preceding two years, 
we have introduced new avenues of service delivery through technology, such as an on-line mortgage application portal, a mobile 
banking application for the IPad and other electronic tablets to complement our smart phone apps, internal and external transfers of 
funds features through on-line banking and merchant remote deposit, to name a few. We are looking forward to further advancement 
in 2013 as we realign our physical and human resources to accommodate customer preferences and modernize a branch location in 
line with more efficient technology and our new branding. The modernization will include the installation of a state-of-the-art video 
drive-thru facility and a highly functional ATM.  We believe that it is imperative that our customers have convenient and easy access 
to personal financial services that complement their changing lifestyles, whether through electronic or personal delivery. Convenience 
and mobility have become priorities for a large segment of the population in deciding with whom one will do business, and thus we 
have made it our priority to provide such convenience. 

Additionally, in 2013, our business development plan continues to expand and will include more horizontal integration, extending 
the opportunities for cross selling across departmental lines. We strive to be the financial services provider of choice to those within 
our market area. Our marketing efforts will be increased to reach a larger cross-section of our market, with a new branding that is 
designed to create fresh awareness of our Bank. 

Management is aware of the challenges facing us in the coming year. We are positioned to reward our stockholders with a good return 
on their investment in our Company while maintaining strong capital and liquidity levels, and intend to remain in that position. The 
confidence of our stockholders and the trust of our community are vital to our ongoing success. 

2011
Financial Performance Overview

Net income for Juniata in 2011 was $4,680,000, representing a 4.8% decrease as compared to net income for 2010. Earnings per 
share on a fully diluted basis decreased from $1.14 in 2010 to $1.10 in 2011. The net interest margin, on a fully tax-equivalent 
basis, decreased from 4.24% in 2010 to 3.97%, in 2011. The ratio of noninterest income (excluding gains on sales of securities and 
securities impairment charges) to average assets decreased by 1 basis point, while the ratio of noninterest expense to average assets 
improved by 2 basis points to 1.98%.

- 13 -

 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Summarized below are the components of net income (in thousands of dollars) and the contribution of each to ROA for 2011 and 
2010.

2011

2010

Net interest income 
Provision for loan losses 

Customer service fees 
BOLI 
Trust fees 
Commissions from sales of
non-deposit products 
Income from unconsolidated

subsidiary 

Other noninterest income 
Security gains and

impairment charges, net 

Total noninterest income 

Employee expense 
Occupancy and equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
Gain on sales of other real estate owned 
Intangible amortization 
Other noninterest expense 
Total noninterest expense 

Income tax expense 
Net income 

Average assets 

% of Average
Assets

% of Average
Assets

$  15,442 
(364) 

3.45% 
(0.08) 

$  16,072 
(741) 

3.66%
(0.17)

1,346 
478 
388 

273 

263 
1,192 

6 
3,946 

(6,944) 
(1,526) 
(1,326) 
(284) 
(462) 
(496) 
(369) 
56 
(45) 
(1,406) 
(12,802) 

(1,542) 
$    4,680 

$447,323 

0.30 
0.11 
0.09 

0.06 

0.06 
0.27 

0.00 
0.88 

(1.55) 
(0.34) 
(0.30) 
(0.06) 
(0.10) 
(0.11) 
(0.08) 
0.01 
(0.01) 
(0.31) 
(2.86) 

1,428 
510 
378 

358 

250 
940 

(9) 
3,855 

(6,617) 
(1,504) 
(1,397) 
(335) 
(515) 
(469) 
(534) 
79 
(45) 
(1,304) 
(12,641) 

0.33
0.12
0.09

0.08

0.06
0.21

(0.00) 
0.88

(1.51) 
(0.34) 
(0.32)
(0.08)
(0.12)
(0.11)
(0.12)
0.02
(0.01)
(0.30)
(2.88)

(0.34) 
1.05% 

(1,630) 
$    4,915 

(0.37)
1.12%

$439,130

Net Interest Income

On average, total loans outstanding in 2011 decreased from 2010 by 4.5%, to $293,319,000. Average yields on loans decreased by 
27 basis points in 2011 when compared to 2010. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 
2, the decrease in yield reduced interest income by approximately $814,000, and the decrease in volume further reduced interest 
income  by  $866,000,  resulting  in  an  aggregate  decrease  in  interest  recorded  on  loans  of  $1,680,000. While  the  prime  rate  has 
remained unchanged at 3.25% since December of 2008, adjustable rate mortgages scheduled to reprice during 2011 that had not 
already reached a floor, did so at rates below their previous rates, effectively decreasing the overall yield to the Bank. Likewise, new 
and refinanced loans at lower rates during 2011 also contributed to the decrease in overall yield. 

During  2011,  70%  of  the  investment  portfolio,  or  $56,034,000,  matured  or  was  prepaid. All  proceeds  from  these  events  and 
other funds available through deposit growth, totaling $87,131,000, were reinvested in the investment portfolio in the lower rate 
environment, explaining the  decrease  in  overall  yield  of  the  investment  securities by  50  basis  points. Yields  on  the  investment 
securities portfolio decreased to 2.05% in 2011, as compared to 2.55% in 2010. Yield declines decreased net interest income by 
$344,000 when compared to 2010. Average balances of investment securities increased by $26,368,000, and this volume increase 
accounted for a $496,000 increase in interest income as compared to 2010.

- 14 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

In total, yield on earning assets in 2011 was 4.91% as compared to 5.42% in 2010, a decrease of 51 basis points.  On a fully tax 
equivalent basis, yield on earning assets decreased from 5.62% in 2010 to 5.09% in 2011.

Average interest bearing liabilities increased by $3,371,000 in 2011 as compared to 2010. Within the categories of interest bearing 
liabilities, deposits increased on average by $6,790,000, and borrowings decreased by $3,419,000 on average. While interest-bearing 
deposits increased in total, there was a shift in types of interest-bearing deposits. During 2011, time deposit balances decreased 
on average by $12,177,000 while interest-bearing demand and savings accounts increased on average by $18,967,000. Changes in 
these balances reduced interest expense by $234,000 in 2011 as compared to 2010, while decreases in interest rates further reduced 
interest expense by $677,000. Non-interest bearing liabilities used to fund earning assets included demand deposits, which increased 
$5,330,000 on average. The percentage of interest earning assets funded by non-interest bearing liabilities was approximately 17.1% 
in 2011 versus 17.6% in 2010. The total cost to fund earning assets (computed by dividing the total interest expense by the total 
average earning assets) in 2010 was 1.13%, as compared to 1.38% in 2010. 

Net interest income was $15,442,000 for 2011, a decrease of $630,000 when compared to 2010, with $493,000 due to rate differences 
and $137,000 attributed to volume changes.

Provision for Loan Losses

Management performed an analysis of the loan portfolio following the process described in “Application of Critical Accounting 
Policies” earlier in this discussion, and management determined that a provision of $364,000 was appropriate for 2011, a decrease 
of $377,000 when compared to 2010 when the total loan loss provision was $741,000. In 2011, the provision exceeded net charge-
offs by $107,000. The economic downturn caused a number of our borrowers to develop financial difficulties that have resulted in 
a higher loan loss provision and an increase in net charge-offs.

Non-interest Income

In 2011, revenues from deposit accounts, trust relationships and sales of non-deposit products totaled $2,007,000, representing a 
decrease of $157,000, or 7.3%, from 2010 revenues. Customer service fees derived from deposit accounts were $82,000 less in 2011 
than in 2010. The decrease was a result of a reduction in overdraft and non-sufficient fund charges to customers. Total fees for trust 
services increased by $10,000, or 2.6%, as fees from estate settlements increased by $12,000 in 2011 as compared to 2010, and non-
estate fees decreased by $2,000. Variance in fees from estate settlements occurs because estate settlements occur sporadically and 
are not necessarily consistent year to year. Non-estate fees are repeatable revenues that generally increase and decrease in relation 
to movements in interest rates as market values of trust assets under management increase or decrease and as new relationships 
are established. Similarly, sales of non-deposit products declined in 2011 due to continued investor concerns during the sustained 
economic downturn, resulting in an $85,000 reduction in related fee income. 

As  a  result  of  the  Company’s  investment  in  LCB,  $263,000  was  recorded  as  income  in  2011,  compared  to  $250,000  in  2010. 
Earnings on bank-owned life insurance and annuities decreased in 2011 by $32,000, or 6.3%, when compared to the previous year, 
as crediting rates were reduced. 

In 2011, net gains from the sale or call of investment securities were $6,000, a decrease of $25,000 in comparison to 2010. In 2010, 
we recorded an impairment charge of $40,000 relating to investments in the common stock of certain financial services companies. 
There was no similar charge in 2011. 

As a percentage of average assets, non-interest income (excluding securities gains and impairment charges) was 0.88% in both 2011 
and in 2010.

- 15 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-interest Expense

In 2011, total non-interest expense increased by $161,000, or 1.3%, when compared to 2010. Total employee compensation and 
benefits increased by 4.9% in 2011 over 2010. In addition to increased costs related to normal merit increases, staffing was increased 
to  fill vacancies created in  2010. Additionally,  the cost  to  provide  medical  insurance  to  employees increased by  approximately 
$60,000, and one-time severance-related costs added approximately $72,000. FDIC insurance premiums for the Bank were reduced 
in 2011 by $165,000 as the FDIC’s calculation changed mid-year in 2011. The premiums for banks are now based upon total assets 
and risk-based capital levels so that banks such as Juniata Valley Bank with lower levels of risk in the balance sheet are charged at 
a lower rate. Director compensation costs were $51,000, or 15.2%, lower in 2011 as compared to 2010, as a result of retirements of 
board and advisory board members. Professional fees decreased by $53,000 in 2011 as compared to 2010 due to the decreased use 
of various consultants during 2011. Other non-interest expense categories that increased in 2011 included delinquent and foreclosed 
loan costs, which added $37,000 to expense, when compared to 2010. 

Gains from the sale of properties held as other real estate totaled $79,000 in 2010, while a net gain of $56,000 occurred in 2011 
from similar activity. 

As a percentage of average assets, non-interest expense was 2.86% in 2011 and 2.88% in 2010.

Income Taxes

Income tax expense for 2011 amounted to $1,542,000 compared to $1,630,000 in 2010. The effective tax rate was 24.8% in 2011 
versus 24.9% in 2010, as tax-exempt income as a percentage of income before tax remained relatively the same in both years. 
Average tax-exempt investments and loans as a percentage of average assets were 10.6%, 10.9% and 10.3% in 2011, 2010 and 2009, 
respectively See Note 15 of Notes to Consolidated Financial Statements for further information on income taxes.

- 16 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

FINANCIAL CONDITION

Balance Sheet Summary

Juniata functions as a financial intermediary and, as such, its financial condition is best analyzed in terms of changes in its uses and 
sources of funds, and is most meaningful when analyzed in terms of changes in daily average balances. The table below sets forth 
average daily balances for the last three years and the dollar change and percentage change for the past two years.

Table 3
Changes in Uses and Sources of Funds
(Dollars in thousands)

Funding uses:
Taxable loans 
Tax-exempt loans 
Taxable securities 
Tax-exempt securities 
Interest bearing deposits 
Federal funds sold 

Total interest earning assets 

Investment in unconsolidated

subsidiary 

Bank-owned life insurance

and annuities 

Goodwill and intangible assets 
Other non-interest earning assets 
Unrealized gains on securities 
Less: Allowance for loan losses 

2012
Average
Balance

$263,174 
19,108 
88,482 
36,429 
6,707 
75 
413,975 

Increase (Decrease)
Amount

%

$(16,327) 
5,290 
17,824 
2,705 
3,026 
(6,515) 
6,003 

(5.8%) 
38.3 
25.2 
8.0 
82.2 
(98.9) 
1.5 

2011
Average
Balance

$279,501 
13,818 
70,658 
33,724 
3,681 
6,590 
407,972 

Increase (Decrease)
Amount

%

$(13,247) 
(662) 
26,202 
166 
85 
(2,576) 
9,968 

(4.5%) 
(4.6) 
58.9 
0.5 
2.4 
(28.1) 
2.5 

2010
Average
Balance

$292,748
14,480
44,456
33,558
3,596
9,166
398,004

3,879 

218 

6.0 

3,661 

218 

6.3 

3,443

14,206 
2,235 
21,906 
1,389 
(3,533) 

724 
(44) 
53 
459 
(679) 

5.4 
(1.9) 
0.2 
49.4 
(23.8) 

13,482 
2,279 
21,853 
930 
(2,854) 

485 
(45) 
(1,879) 
(499) 
(55) 

3.7 
(1.9) 
(7.9) 
(34.9) 
(2.0) 

12,997
2,324
23,732
1,429
(2,799)

Total uses 

$454,057 

$6,734 

1.5% 

$447,323 

$   8,193 

1.9% 

$439,130

- 17 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 3 (Cont.)
Changes in Uses and Sources of Funds
(Dollars in thousands)

2012
Average
Balance

$  96,599 
56,263 
140,425 
34,419 
3,608 
462 
– 
1,260 
333,036 
65,224 
6,031 
49,766 

Increase (Decrease)
Amount

%

$  4,702 
6,369 
(8,893) 
(1,268) 
574 
207 
– 
54 
1,745 
4,238 
1,340 
(589) 

5.1% 
12.8 
(6.0) 
(3.6) 
18.9 
81.2 
– 
4.5 
0.5 
6.9 
28.6 
(1.2) 

2011
Average
Balance

$  91,897 
49,894 
149,318 
35,687 
3,034 
255 
– 
1,206 
331,291 
60,986 
4,691 
50,355 

Increase (Decrease)
Amount

%

$15,906 
3,061 
(9,607) 
(2,570) 
(17) 
100 
(3,548) 
46 
3,371 
5,330 
(209) 
(299) 

20.9% 
6.5 
(6.0) 
(6.7) 
(0.6) 
64.5 
(100.0) 
4.0 
1.0 
9.6 
(4.3) 
(0.6) 

2010
Average
Balance

$  75,991
46,833
158,925
38,257
3,051
155
3,548
1,160
327,920
55,656
4,900
50,654

Funding Sources:
Interest bearing demand deposits 
Savings deposits 
Time deposits under $100,000 
Time deposits over $100,000 
Repurchase agreements 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 

Total interest bearing liabilities 

Demand deposits 
Other liabilities 
Shareholders’ equity 

Total sources 

$454,057 

$  6,734 

1.5% 

$447,323 

$  8,193 

1.9% 

$439,130

Overall, total assets increased by $6,734,000, or 1.5%, on average, for the year 2012 compared to 2011, following an increase of 
$8,193,000, or 1.9%, in 2011 over average assets in 2010. The ratio of average earning assets to total assets was consistently 91% 
in each of the last three years, while the ratio of average interest-bearing liabilities to total assets dropped from 75% in 2010 to 74% 
in 2011 and then further to 73% in 2012. Although Juniata’s investment in its unconsolidated subsidiary and its bank owned life 
insurance and annuities are not classified as interest-earning assets, income is derived directly from those assets. These instruments 
have  represented  3.9%  and  3.8%  of  total  average  assets  in  2012  and  2011,  respectively.  More  detailed  discussion  of  Juniata’s 
earning assets and interest bearing liabilities will follow in sections titled “Loans”, “Investments”, “Deposits” and “Market/Interest 
Rate Risk”.

- 18 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Loans outstanding at the end of each year consisted of the following (in thousands):

Loans

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal 
Unearned interest 

Total 

2012
$19,296 
69,187 
18,092 
153,122 
12,769 
5,034 
– 
$277,500 

2011
$  19,417 
60,774 
17,508 
176,548 
8,780 
6,658 
(4) 
$289,681 

December 31,
2010
$  19,911 
56,305 
13,256 
190,985 
8,984 
8,688 
(27) 
$298,102 

2009
$  20,783 
51,299 
24,578 
190,811 
13,553 
10,670 
(64) 
$311,630 

2008
$  25,755
44,171
22,144
203,110
7,177
12,920
(145)
$315,132 

From year-end 2011 to year-end 2012, total loans outstanding, net of unearned interest, decreased by $12,181,000, following a 
decrease of $8,421,000 in 2011 when compared to year-end 2010. The following table summarizes how the ending balances (in 
thousands) changed annually in each of the last three years.

Beginning balance 

Repayments, net of new loans  
Loans charged off 
Loans transferred to other real estate owned
and other adjustments to carrying value 

Net change 
Ending Balance 

2012
$289,681 

2011
$298,102 

2010
$311,630

(10,097) 
(1,071) 

(7,519) 
(282) 

(12,063) 
(654) 

(1,013) 
(12,181) 
$277,500 

(620) 
(8,421) 
$289,681 

(811)
(13,528)
$298,102

The loan portfolio was comprised of approximately 57% consumer loans and 43% commercial loans (including construction) on 
December 31, 2012 as compared to 63% consumer loans and 37% commercial loans on December 31, 2011. Management believes 
that diversification in the loan portfolio is important and performs a loan concentration analysis on a quarterly basis. The highest 
loan concentration by activity type was commercial real estate loans secured by income-producing property whose debt service 
is reliant upon performance of that property. In the aggregate, loans in this category had outstanding balances of $16,949,000 at 
December 31, 2012, or 37.4% of capital. Components of this concentration group with balances considered for general reserve 
purposes are as follows:

Operators of apartment buildings 
Operators of dwellings other than apartments 
Hotels and motels 

Outstanding
Balance

$  7,712,000 
5,495,000 
3,742,000 
$16,949,000 

Percent of
Bank Capital

17.0%
12.1%
8.3%
37.4%

Given the reserves allocated to this sector over the past 36 months and the continuing softness in the market, management assigned 
an additional concentration risk factor to this group of loans when analyzing the adequacy of the Allowance for Loan Losses. See 
Note 6 of Notes to Consolidated Financial Statements.

- 19 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

During 2012, there was growth in the commercial real estate and construction lines of business, as well as loans to political sub-
divisions. This growth was largely offset by the decrease in mortgages and personal loans, as the secondary market offered more 
appealing fixed rates and longer terms to borrowers. Although Juniata is willing, able and continues to lend to qualifying businesses 
and individuals, management also believes that the economic climate impeded loan growth in 2011 and 2012, and was the primary 
reason for its level of non-performing loans. Management further believes that we may continue to experience low growth and sustain 
current levels of non-performing loans into 2013, if unemployment remains elevated. A dedicated credit administration division is 
firmly in place within the Company, in response to the need for heightened credit review, both in the loan origination process and 
in the ongoing risk assessment process. With stringent credit standards in place, our business model closely aligns lenders and com-
munity office managers’ efforts to effectively develop referrals and existing customer relationships. Continued emphasis is placed 
on responsiveness and personal attention given to customers, which we believe differentiates the Bank from its competition. Nearly 
all commercial loans and most residential mortgage loans are either variable or adjustable rate loans, while other consumer loans 
generally have fixed rates for the duration of the loan. Juniata’s lending strategy stresses quality growth, diversified by product. 
A standardized credit policy is in place throughout the Company, and the credit committee of the Board of Directors reviews and 
approves all loan requests for amounts that exceed management’s approval levels. The Company makes credit judgments based on 
a customer’s existing debt obligations, collateral, ability to pay and general economic trends. See Note 2 of Notes to Consolidated 
Financial Statements.

Juniata strives to offer fair, competitive rates and to provide optimal service in order to attract loan growth. Emphasis will continue 
to be placed upon attracting the entire customer relationship of our borrowers.

The loan portfolio carries the potential risk of past due, non-performing or, ultimately, charged-off loans. The Bank attempts to man-
age this risk through credit approval standards and aggressive monitoring and collection efforts. Where prudent, the Bank secures 
commercial loans with collateral consisting of real and/or tangible personal property.

The allowance for loan losses has been established in order to absorb probable losses on existing loans. A quarterly provision or 
credit is charged to earnings to maintain the allowance at adequate levels. Charge-offs and recoveries are recorded as adjustments to 
the allowance. The allowance for loan losses at December 31, 2012 was 1.18% of total loans, net of unearned interest, as compared 
to 1.01% of total loans, net of unearned interest, at the end of 2011. The allowance increased $350,000 when compared to December 
31, 2011. Net charge-offs for 2012 and 2011 were 0.38% and 0.09% of average loans, respectively. 

At December 31, 2012, non-performing loans (as defined in Table 4 below), as a percentage of the allowance for loan losses, were 
292.2% as compared to 364.7% at December 31, 2011. Non-performing loans were 3.46% of loans as of December 31, 2012, and 
3.69% of loans as of December 31, 2011. Management believes that the increase in nonperforming loans in 2011 and steady pace in 
2012 is directly related to economic conditions leading to an increased number of borrowers being unable to repay debt according 
to terms of the agreements. Of the $9,588,000 of non-performing loans at December 31, 2012, $9,395,000, or 98%, is collateralized 
with real estate and $193,000 is collateralized with other assets.

Table 4
Non-Performing Loans

2012

2011

Nonaccrual loans 
Accruing loans past due 90 days or more 
Restructured loans 
Total non-performing loans 

$6,989 
2,599 
– 
$9,588 

$  7,947 
2,743 
– 
$10,690 

December 31,
2010
(In thousands)
$5,964 
1,007 
– 
$6,971 

2009

2008

$2,629 
1,369 
– 
$3,998 

$1,255
664
–
$1,919

- 20 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans. Accrual of interest on loans is 
generally discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable doubt exists 
as to the full, timely collection of principal or interest.  However, it is the Company’s policy to continue to accrue interest on loans 
over 90 days past due as long as they are (1) guaranteed or well secured and (2) there is an effective means of collection. When 
a loan is placed on non-accrual status, all unpaid interest credited to income in the current year is reversed against current period 
income and unpaid interest accrued in prior years is charged against the allowance for loan losses. Interest received on nonaccrual 
loans generally is either applied against principal or reported as interest income, according to management’s judgment as to the 
collectability of principal. Generally, accruals are resumed on loans only when the obligation is brought fully current with respect 
to interest and principal, has performed in accordance with the contractual terms for a reasonable period of time and the ultimate 
collectability of the total contractual principal and interest is no longer in doubt. The Company’s nonaccrual and charge-off policies 
are the same, regardless of loan type. During 2012, gross interest income that would have been recorded if loans in nonaccrual status 
had been current was $511,000, of which $39,000 was collected and included in net income.

Allowance for Loan Losses

The amount of allowance for loan losses is determined through a critical quantitative and qualitative analysis performed by management 
that includes significant assumptions and estimates. It is maintained at a level deemed sufficient to absorb probable estimated losses 
within the loan portfolio, and supported by detailed documentation. Critical to this analysis is any change in observable trends that 
may be occurring, to assess potential credit weaknesses. 

Management systematically monitors the loan portfolio and the adequacy of the allowance for loan losses on a quarterly basis to 
provide for probable losses inherent in the portfolio. The Bank’s methodology for maintaining the allowance is highly structured 
and contains two components; a component for loans that are deemed to be impaired and a component for contingencies.

Component for impaired loans:
A large commercial loan is considered impaired when, based on current information and events, it is probable that the Bank will be 
unable to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. 
A “large” loan (or group of like-loans within one relationship) is defined as a commercial/business loan (including business loans 
secured by 1-4 family properties included in the real estate-mortgage category), with an aggregate outstanding balance in excess of 
$150,000, or any other loan that management deems to have characteristics similar to those inherent in an impaired large loan. Factors 
considered by management in determining impairment include payment status, collateral value and the probability of collecting 
scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment shortfalls 
generally are not classified as impaired. Management determines the significance of payment delays and payment shortfalls on a 
case-by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, including the length 
of the delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall in relation to the principal 
and interest owed. Impairment is measured on a loan by loan basis for commercial and construction loans by either the present value 
of expected future cash flows discounted at the loan’s effective interest rate, the loan’s obtainable market price or the fair value of 
the collateral if the loan is collateral dependent. For such loans that are classified as impaired, an allowance is established when the 
discounted cash flows (or collateral value or observable market price) of the impaired loan is lower than the carrying value of that 
loan. The Bank does not separately identify individual consumer and residential loans for impairment disclosures, unless such loans 
are subject to a troubled debt restructuring agreement.

As of December 31, 2012, 25 loans, with aggregate outstanding balances of $7,662,000, were evaluated for impairment. A collateral 
analysis was performed on each of these 25 loans in order to establish a portion of the reserve needed to carry impaired loans at no 
higher than fair value. As a result, five loans were determined to have insufficient collateral and specific reserves were established for 
each of the five impaired loans, totaling $1,127,000. The five loans requiring fair value adjustment relate to three loan relationships.

- 21 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Component for contingencies:
A contingency is an existing condition, or set of circumstances, involving uncertainty as to possible gain or loss to the Company that 
will ultimately be resolved when one or more future events occur or fail to occur. These conditions may be considered in relation 
to individual loans or in relation to groups of similar types of loans. If the conditions are met, a provision is made even though the 
particular loans that are uncollectible may not be identifiable.

Initially, the loan portfolio is segmented into classes of loans with similar characteristics. In our portfolio, classes are:

•  Commercial, financial and agricultural
•  Real estate – commercial
•  Real estate - construction
•  Real estate – mortgage
•  Obligations of states and political subdivisions
• 

Personal

Loss rates for each of these portfolio classes are developed and applied to the outstanding balances of those classes. Individual loans 
that have been classified as special mention or worse are reviewed individually for determination of the need for specific provision 
based upon unique and identifiable circumstances. If an individual loan (not considered to be a “large impaired loan”) is assigned 
a specific provision, that loan balance is excluded from the computation of the general provision for contingencies. Also excluded 
from the contingency provision calculation are loans identified as “large impaired loans”.

Contingency allowance evaluation consists of several key elements. The borrower’s overall financial condition, repayment sources, 
guarantors and value of collateral, if appropriate, are evaluated quarterly or when credit deficiencies arise, such as delinquent loan 
payments. Credit quality risk ratings include regulatory classifications of special mention, substandard, doubtful and loss. Loans 
classified as special mention have potential weaknesses that deserve management’s close attention. If uncorrected, the potential 
weaknesses may result in deterioration of the repayment prospects. Loans classified substandard have one or more well-defined 
weaknesses that jeopardize the liquidation of the debt. They include loans that are inadequately protected by the current net worth 
and paying capacity of the obligor or of the collateral pledged, if any. Loans classified doubtful have all the weaknesses inherent 
in loans classified substandard with the added characteristic that collection or liquidation in full, on the basis of current conditions 
and facts, is highly improbable. Loans classified as a loss are considered uncollectible and are charged to the allowance for loan 
losses. Loans not classified are rated pass. Specific reserves may be established for larger, individual classified loans as a result of 
this evaluation, as discussed above. Remaining loans are categorized into large groups of smaller balance homogeneous loans and 
are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted for qualitative 
factors. The historical loss experience is averaged over a ten-year period for each of the portfolio segments. The ten-year timeframe 
was selected in order to capture activity over a wide range of economic conditions and has been consistently used for the past six 
years. The qualitative risk factors are reviewed for relevancy each quarter and include:

1.  National, regional and local economic and business conditions, as well as the condition of various market segments, 

including the underlying collateral for collateral dependent loans;

2.  Nature and volume of the portfolio and terms of loans;
3.  Experience, ability and depth of lending and credit management and staff;
4.  Volume and severity of past due, classified and nonaccrual loans, as well as other loan modifications;
5.  Existence and effect of any concentrations of credit and changes in the level of such concentrations; and
6.  Effect of external factors, including competition.

Each factor is assigned a value to reflect improving, stable or declining conditions based on management’s best judgment using 
relevant information available at the time of the evaluation. Adjustments to the factors are supported through documentation of 
changes in conditions in a narrative accompanying the allowance for loan loss calculation.

- 22 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

A summary of activity in the allowance for loan loss for the last five years (in thousands) is shown below. At $1,061,000, the level 
of net charge-offs in 2012 was the highest in the most recent three year period. While non-performing loans have decreased slightly 
from 2011, management recognized the need to maintain a higher reserve for losses that could occur based on the recent charge-
off trend. Management’s analysis indicated that an adequate loan loss allowance would be $3,281,000 at December 31, 2012 and, 
accordingly, a provision of $1,411,000 was recorded in 2012, as compared to the $364,000 recorded in 2011.

Balance of allowance - beginning of period 
Loans charged off:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Personal 

Total charge-offs 

Recoveries of loans previously charged off:
Commercial, financial and agricultural 
Real estate - mortgage 
Personal 

Total recoveries 

2012

$2,931 

25 
– 
193 
852 
1 
1,071 

8 
– 
2 
10 

Years ended December 31,
2010

2011

2009

$2,824 

$2,719 

$2,610 

2008

$2,322

18 
37 
– 
205 
22 
282 

2 
10 
13 
25 

134 
– 
– 
482 
38 
654 

– 
– 
18 
18 

47 
32 
– 
343 
107 
529 

– 
– 
11 
11 

43
36
–
15
62
156

5
5
13
23

Net charge-offs 
Provision for loan losses 
Balance of allowance - end of period 

1,061 
1,411 
$3,281 

257 
364 
$2,931 

636 
741 
$2,824 

518 
627 
$2,719 

133
421
$2,610

Ratio of net charge-offs during period to

average loans outstanding 

0.38% 

0.09% 

0.21% 

0.17% 

0.04%

The following tables show how the allowance for loan losses is allocated among the various types of outstanding loans and the 
percent of loans by type to total loans. 

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Personal 

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of state and political subdivisions 
Personal 

Allocation of the Allowance for Loan Losses (in thousands)
December 31,
2010
$   163 
442 
336 
1,810 
73 
$2,824 

2009
$   157 
426 
324 
1,743 
69 
$2,719 

2011
$   195 
455 
442 
1,771 
68 
$2,931 

2012
$179 
463 
202 
2,387 
50 
$3,281 

2008
$   151
409
311
1,673
66
$2,610

Percent of Loan Type to Total Loans
December 31,
2010

2011

2009

6.7% 
21.0% 
6.0% 
61.0% 
3.0% 
2.3% 
100.0% 

6.7% 
18.9% 
4.4% 
64.1% 
3.0% 
2.9% 
100.0% 

6.7% 
16.5% 
7.9% 
61.2% 
4.3% 
3.4% 
100.0% 

2008

8.2%
14.0%
7.0%
64.4%
2.3%
4.1%
100.0%

2012

7.0% 
24.9% 
6.5% 
55.2% 
4.6% 
1.8% 
100.0% 

- 23 -

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investments

Total investments, defined to include all interest earning assets except loans (i.e. investment securities available for sale (at market 
value),  federal  funds  sold,  interest  bearing  deposits,  Federal  Home  Loan  Bank  stock  and  other  interest-earning  assets),  totaled 
$125,047,000 on December 31, 2012, representing an increase of $8,870,000 when compared to year-end 2011. The following table 
summarizes how the ending balances (in thousands) changed annually in each of the last three years.

Beginning balance 

2012 
$116,177 

2011
$  95,874 

2010
$ 82,255

Purchases of investment securities 
Calls and maturities of investment securities 
Impairment charge 
Adjustment in market value of AFS securities 
Amortization/Accretion 
Federal Home Loan Bank stock, net change 
Federal funds sold, net change 
Interest bearing deposits with others, net change 
Net change 

87,319 
(75,816) 
– 
(34) 
(412) 
26 
– 
(2,213) 
8,870 

87,131 
(56,034) 
– 
630 
(369) 
(388) 
(12,300) 
1,633 
20,303 

53,198   
(49,754)
(40)
(544)
(293)
(109)
11,100
61
13,619

Ending Balance 

$125,047 

$116,177 

$ 95,874

On average, investments increased by $17,040,000, or 14.9%, during 2012, following an increase of $23,877,000, or 26.3%, during 
2011. The increase in both years was due to deposit growth outpacing loan growth with the excess funding invested in short-term 
debt securities. 

The investment area is managed according to internally established guidelines and quality standards. Juniata segregates its investment 
securities portfolio into two classifications: those held to maturity and those available for sale. Juniata classifies all new marketable 
investment securities as available for sale, and currently holds no securities in the held to maturity classification. At December 31, 
2012, the market value of the entire securities portfolio was greater than amortized cost by $1,185,000 as compared to December 31, 
2011, when market value was greater than amortized cost by $1,221,000. The weighted average maturity of the investment portfolio 
was 3.7 years on December 31, 2012 versus 3 years and 5 months on December 31, 2011. The weighted average maturity has remained 
short in order to achieve a desired level of liquidity. Table 5, “Maturity Distribution”, in this Management’s Discussion and Analysis 
of Financial Condition shows the remaining maturity or earliest possible repricing for investment securities. The following table 
sets forth the maturities of securities (in thousands) and the weighted average yields of such securities by contractual maturities or 
call dates. Yields on obligations of states and public subdivisions are presented on a tax-equivalent basis.

- 24 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Securities

Type and maturity
U.S. Treasury securities and obligations of U.S.
Government agencies and corporations

  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Corporate Notes and Other
  Within one year 

After one year but within five years 

Mortgage-backed securities

After one year but within five years 
After five years but within ten years 

Equity securities 

December 31, 2012

December 31, 2011

December 31, 2010

Fair
Value

Weighted
Average
Yield

Fair
Value

Weighted
Average
Yield

Fair
Value

Weighted
Average
Yield

$    7,996 
42,796 
22,025 
72,817 

2.10%  $    2,947 
52,202 
1.19 
12,539 
1.10 
67,688 
1.26% 

10,505 
29,809 
4,936 
726 
45,976 

2.13% 
1.54 
2.61 
1.35 
1.78% 

– 
– 
– 

– 
– 
– 

1,428 
1,098 
2,526 

2.46% 
1.24 
1.93% 

11,154 
22,289 
4,147 
– 
37,590 

1,004 
– 
1,004 

1,878 
2,231 
4,109 

1,019 
$122,338 

890 
$111,281 

1.94% 
1.55 
1.49 
1.55% 

2.39% 
2.36 
3.23 
– 
3.79% 

4.00% 
– 
4.00% 

2.84% 
2.26 
2.52% 

$         – 
34,783 
2,913 
37,696 

12,390 
24,877 
1,626 
– 
38,893 

– 
1,028 
1,028 

– 
1,345 
1,345 

961
$79,923

–
1.68%
1.72
1.68%

4.21%
3.57
4.04
–
3.79%

–
4.00%
4.00%

–
5.51%
5.51%

Bank Owned Life Insurance and Annuities

The Company periodically insures the lives of certain bank officers in order to provide split-dollar life insurance benefits to some 
key officers and to offset the cost of providing post-retirement benefits through non-qualified plans. Some annuities are also owned 
to provide cash streams that match certain post-retirement liabilities. See Note 8 of Notes to Consolidated Financial Statements. 
The following table summarizes how the ending balances (in thousands) of these instruments changed annually in each of the last 
three years.

Beginning balance 

Bank-owned life insurance 
Annuities 
Net change 

2012
$14,069 

2011
$13,568 

2010
$13,066

318 
15 
333 

496 
5 
501 

531
(29)
502

Ending balance 

$14,402 

$14,069 

$13,568

- 25 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment in Unconsolidated Subsidiary

The Company owns 39.16% of the outstanding common stock of Liverpool Community Bank, Liverpool, PA. This investment is 
accounted for under the equity method of accounting, and was carried at $4,000,000 as of December 31, 2012. The investment is 
evaluated quarterly for impairment. Any loss in value of the investment that is determined to be other than a temporary decline 
would be recognized as a loss in the period in which such determination is made. Evidence of a loss in value might include, but 
would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of LCB to 
sustain an earnings capacity that would justify the carrying amount of the investment. The carrying amount at December 31, 2012 
represented an increase of $204,000 when compared to December 31, 2011. In connection with this investment, two representatives 
of Juniata serve on the Board of Directors of LCB.  

Goodwill and Intangible Assets

In 2006, the Company acquired a branch office in Richfield, PA. Completing this purchase was in line with a strategic goal of the 
Company to expand its base into contiguous market areas within rural Pennsylvania. Included in the purchase price of the branch 
was goodwill of $2,046,000. Additionally, core deposit intangible was acquired and had carrying values of $164,000 and $209,000, 
as of December 31, 2012 and December 31, 2011, respectively. The core deposit intangible is being amortized over a ten-year 
period on a straight-line basis. Goodwill is not being amortized, but is measured annually for impairment

Deferred Taxes

The Company accounts for income taxes under the asset/liability method. Deferred tax assets and liabilities are recognized for the 
future consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities 
and  their  respective  tax  bases,  as  well  as  operating  loss  and  tax  credit  carry-forwards,  if  applicable. A  valuation  allowance  is 
established against deferred tax assets when, in the judgment of management, it is more likely than not that such deferred tax assets 
will not become realizable. Management has determined that there was no need for a valuation allowance for deferred taxes as of 
December 31, 2012 and 2011. As of December 31, 2012 and 2011, the Company recorded a net deferred tax asset of $1,137,000 and 
$1,505,000, respectively, which was carried as a non-interest earning asset. The decrease of $368,000 was primarily the result of the 
change in the funded status of the Company’s defined benefit plan, decreasing the net deferred tax asset by $296,000. The remainder 
of the difference was due to the various other changes in gross temporary tax differences. See Note 15 of Notes to Consolidated 
Financial Statements.

Other Non-interest Earning Assets

Other non-interest earning assets on average increased $53,000, or 0.2%, in 2012, after a decrease of $1,879,000, or 7.9%, in 2011. 
The following table summarizes the components of the non-interest earning asset category, and how the ending balances (in thousands) 
changed annually in each of the last three years.

Beginning balance 

Cash and due from banks 
Premises and equipment, net 
Other real estate owned 
Equity investment in low income housing 
Other receivables and prepaid expenses 
Net change 

2012
$24,779 

2011
$25,183 

2010
$32,194

2,187 
(238) 
1 
3,403 
(748) 
4,605 

(684) 
(357) 
15 
393 
229 
(404) 

(5,855)
189
(64)
–
(1,281)
(7,011)

Ending balance 

$29,384 

$24,779 

$25,183

- 26 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Deposits

At December 31, 2012, total deposits were 386,751,000, essentially unchanged from total deposits on December 31, 2011, while 
average balances of deposits reflected a 1.3% increase for the year 2012 as compared to 2011. From year-end 2010 to year-end 2011, 
total deposits increased by $9,875,000. The following table summarizes how the ending balances (in thousands) changed annually 
in each of the last three years.

Beginning balance 

Demand deposits 
Interest bearing demand deposits 
Savings deposits 
Time deposits, $100,000 and greater 
Time deposits, other 
Net change 

2012
$386,665 

2011
$376,790 

2010
$377,397 

6,567 
(2,707) 
5,667 
(26) 
(9,415) 
86 

4,055 
11,678 
3,603 
(1,066) 
(8,395) 
9,875 

5,666
5,612
4,576
(4,354) 
(12,107)
(607)

Ending balance 

$386,751 

$386,665 

$376,790

The following table shows (in thousands of dollars) the comparison of average core deposits and average time deposits as a percentage 
of total deposits for each of the last three years.

Changes in Deposits
(Dollars in thousands)

Increase (Decrease)
Amount

%

Indexed money market deposits 
Interest bearing demand deposits 
Savings deposits 
Demand deposits 

Total core (transaction) accounts 

2012
Average
Balance

$  41,993 
54,606 
56,263 
65,224 
218,086 

$   3,370 
1,332 
6,369 
4,238 
15,309 

Increase (Decrease)
Amount

%

2011
Average
Balance

$  38,623 
53,274 
49,894 
60,986 
202,777 

$   9,486 
6,420 
3,061 
5,330 
24,297 

2010
Average
Balance

$  29,137
46,854
46,833
55,656
178,480

38,257
158,925
197,182

32.6% 
13.7 
6.5 
9.6 
13.6 

(6.7) 
(6.0) 
(6.2) 

8.7% 
2.5 
12.8 
6.9 
7.5 

(3.6) 
(6.0) 
(5.5) 

Time deposits, $100,000 and greater 
Time deposits, other 

Total time deposits 

34,419 
140,425 
174,844 

(1,268) 
(8,893) 
(10,161) 

35,687 
149,318 
185,005 

(2,570) 
(9,607) 
(12,177) 

Total deposits 

$392,930 

$   5,148 

1.3% 

$387,782 

$ 12,120 

3.2% 

$375,662 

Average deposits increased $5,148,000, or 1.3%, to $392,930,000 in 2012 following an increase in 2011 of $12,120,000, or 3.2%, 
to $387,782,000. We believe that over the past two years, because of the market uncertainties that accompany uncertain economic 
periods, investors have moved large quantities of available funds into safe, FDIC-insured banking institutions, such as ours. Generally 
those depositors have placed their funds into liquid, transaction accounts, as is evidenced by the preceding table showing a 7.5% 
increase in core transaction accounts in 2012, after a 13.6% increase in 2011. In 2011 and 2012, our interest-bearing depositors tended 
to prefer shorter term, more liquid types of deposits, as average time deposits declined $10,161,000 and $12,120,000, respectively. 

In 2011 and 2012, the federal funds target rate remained unchanged, at between zero and 0.25%. While many of our time depositors 
shifted  some  of  their  funds  to  more  liquid  transaction  accounts  during  2012  and  2011,  more  time  deposit  customers  opted  for 
longer-term certificates of deposit contracts, presumably to commit to longer terms in order to increase their yield. Of the total time 
deposits at December 31, 2010, 47% were scheduled to mature within one year. As of December 31, 2011 and 2012, 43% and 41%, 
respectively, of time deposits were scheduled to mature within one year.

- 27 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The consumer continues to have a need for transaction accounts, and the Bank is continuing to focus on that need in order to build 
deposit relationships. Our products are geared toward low-cost convenience and ease for the customer. The Company’s strategy 
is to aggressively seek to grow customer relationships by staying in touch with changing needs and new methods of connectivity, 
resulting in attracting more of the deposit (and loan) market share. 

Traditional banks such as ours have competition in the marketplace from many sources that directly compete with traditional banking 
products. In keeping with our desire to provide our customers with a full array of financial services, we supplement the services 
traditionally offered by our Trust Department by staffing our community offices with wealth management consultants that are licensed 
and trained to sell variable and fixed rate annuities, mutual funds, stock brokerage services and long-term care insurance. Although 
the sale of these products can reduce the Bank’s deposit levels, these products offer solutions for our customers that traditional 
bank products cannot and allow us to more completely service our community. Fee income from the sale of non-deposit products 
(primarily annuities and mutual funds) was $353,000 and $273,000 in 2012 and 2011, respectively, representing approximately 7.6% 
and 5.5%, respectively, of total pre-tax income.

Other Interest Bearing Liabilities

Because Juniata funds its needs primarily with local deposits, high levels of debt are not necessary, as can be seen in the table below. 
Occasionally, there is a need for short term, overnight borrowings that are temporary in nature, and there are instances where long-
term debt may be used in matched-funding arrangements for particular loans. Juniata’s average balances for all borrowings increased 
in 2012 by $835,000 or 18.6%, following a decrease of $3,419,000 or 43.2%, in 2011 as compared to the immediate preceding 
years. The decrease in 2011 average borrowings reflected the repayment of long-term debt during that year. The increase in 2012 
was primarily due to the increase in repurchase agreement balances.

Repurchase agreements 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 

2012
Average
Balance

$3,608 
462 
– 
1,260 
$5,330 

Changes in Deposits
(Dollars in thousands)

Increase (Decrease)
Amount

%

$574 
207 
– 
54 
$835 

18.9% 
81.2 
– 
4.5 
18.6% 

Pension Plan

2011
Average
Balance

$3,034 
255 
– 
1,206 
$4,495 

Increase (Decrease)
Amount

%

$     (17) 
100 
(3,548) 
46 
$(3,419) 

(0.6)% 
64.5 
(100.0) 
4.0 
(43.2)% 

2010
Average
Balance

$3,051
155
3,548
1,160
$7,914

Through its noncontributory pension plan, the Company provides pension benefits to substantially all of its employees that were 
employed as of December 31, 2007. Benefits are provided based upon an employee’s years of service and compensation through 
December 31, 2012, when the pension plan was frozen to future service. ASC Topic 715 gives guidance on the allowable pension 
expense that is recognized in any given year. In determining the appropriate amount of pension expense to recognize, Management 
must make subjective assumptions relating to amounts and rates that are inherently uncertain. Please refer to Note 20 of Notes to 
Consolidated Financial Statements.

- 28 -

 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Stockholders’ Equity

Total stockholders’ equity increased by $577,000 in 2012, or 1.2%. The increase in stockholders’ equity resulted primarily from 
net income of $3,648,000 and the decrease in unamortized expense related to the defined benefit retirement plan that was frozen 
on December 31, 2012. Offsetting this increase were dividend distributions in excess of net income, the repurchase of stock into 
treasury and the decrease in the level of unrealized security gains. The following table summarizes how the components of equity 
(in thousands) changed annually in each of the last three years.

Beginning balance 

Net income 
Dividends 
Stock-based compensation 
Repurchase of stock, net of re-issuance 
Net change in unrealized security gains 
Defined benefit retirement plan adjustments,

net of tax 

Net change 

2012
$49,720 

2011
$49,976 

2010
$50,603

3,648 
(3,724) 
25 
(209) 
(23) 

860 
577 

4,680 
(3,648) 
26 
(523) 
424 

(1,215) 
(256) 

4,915 
(3,525)
58
(1,415)
(377)

(283) 
(627)

Ending balance 

$50,297 

$49,720 

$49,976

On average, stockholders’ equity in 2012 was $49,766,000, as compared to $50,355,000 in 2011. At December 31, 2012, Juniata 
held 527,465 shares of stock in treasury at a cost of $10,200,000 as compared to 517,608 in 2011 at a cost of $10,033,000. These 
increases are a result of the Company’s stock repurchase program (see Note 16 of Notes to Consolidated Financial Statements). 
Return on average equity decreased to 7.33% in 2012 from 9.29% in 2011.

The Company periodically repurchases shares of its common stock under the share repurchase program approved by the Board of 
Directors. In September of 2008, the Board of Directors authorized the repurchase of an additional 200,000 shares of its common 
stock through its share repurchase program. The program will remain authorized until all approved shares are repurchased, unless 
terminated by the Board of Directors. Repurchases have typically been through open market transactions and have complied with 
all regulatory restrictions on the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and 
accounted for at cost. These shares may be periodically reissued for stock option exercises, employee stock purchase plan purchases 
and to fulfill dividend reinvestment program needs. During 2012, 19,793 shares were repurchased in conjunction with the current 
program. Remaining shares authorized for repurchase were 68,393 as of December 31, 2012.

In 2012, Juniata increased its regular dividend by 2.3%, to $0.88 per common share. Per share common regular dividends in prior 
years were $0.86 and $0.82 in 2011 and 2010, respectively. (See Note 16 of Notes to Consolidated Financial Statements regarding 
restrictions on dividends from the Bank to the Company.) In January 2013, the Board of Directors declared a dividend of $0.22 per 
share for the first quarter of 2013 to stockholders of record on February 15, 2013, payable on March 1, 2013. 

Juniata’s book value per share at December 31, 2012 was $11.92, as compared to $11.76 and $11.74 at December 31, 2011 and 2010, 
respectively. Juniata’s average equity to assets ratio for 2012, 2011 and 2010 was 10.96%, 11.26% and 11.54%, respectively. Refer 
also to the Capital Risk section in the Asset / Liability management discussion that follows.

- 29 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Asset / Liability Management Objectives

Management believes that optimal performance is achieved by maintaining overall risks at a low level. Therefore, the objective of 
asset/liability management is to control risk and produce consistent, high quality earnings independent of changing interest rates. 
The Company has identified five major risk areas discussed below:

Liquidity Risk

• 
•  Capital Risk
•  Market / Interest Rate Risk
Investment Portfolio Risk
• 
Economic Risk
• 

Liquidity Risk

Through liquidity risk management, we seek to maintain our ability to readily meet commitments to fund loans, purchase assets and 
other securities and repay deposits and other liabilities. This area also includes the ability to manage unplanned changes in funding 
sources and recognize and address changes in market conditions that affect the quality of liquid assets. Juniata has developed a 
methodology for assessing its liquidity risk through an analysis of its primary and total liquidity sources. Three types of liquidity 
sources are (1) asset liquidity, (2) liability liquidity and (3) off-balance sheet liquidity.

Asset liquidity refers to assets that we are quickly able to convert into cash, consisting of cash, federal funds sold and securities. 
Short-term liquid assets generally consist of federal funds sold and securities maturing over the next twelve months. The quality of 
our short-term liquidity is very good: as federal funds are unimpaired by market risk and as bonds approach maturity, their value 
moves closer to par value. Liquid assets tend to reduce earnings when there is not an immediate use for such funds, since normally 
these assets generate income at a lower rate than loans or other longer-term investments.

Liability  liquidity  refers  to  funding  obtained  through  deposits.  The  largest  challenge  associated  with  liability  liquidity  is  cost. 
Juniata’s ability to attract deposits depends primarily on several factors, including sales effort, competitive interest rates and other 
conditions that help maintain consumer confidence in the stability of the financial institution. Large certificates of deposit, public 
funds and brokered deposits are all acceptable means of generating and providing funding. If the cost is favorable or fits the overall 
cost structure of the Bank, then these sources have many benefits. They are readily available, come in large block size, have investor-
defined maturities and are generally low maintenance. 

Off-balance sheet liquidity is closely tied to liability liquidity. Sources of off-balance sheet liquidity include Federal Home Loan 
Bank  borrowings,  repurchase  agreements  and  federal  funds  lines  with  correspondent  banks.  These  sources  provide  immediate 
liquidity to the Bank. They are available to be deployed when a need arises. These instruments also come in large block sizes, have 
investor-defined maturities and generally require low maintenance. 

“Available liquidity” encompasses all three sources of liquidity when determining liquidity adequacy. It results from the Bank’s access 
to short-term funding sources for immediate needs and long-term funding sources when the need is determined to be permanent. 
Management uses both on-balance sheet liquidity and off-balance sheet liquidity to manage its liquidity position. The Company’s 
liquidity strategy is to maintain an adequate volume of high quality liquid instruments to facilitate customer liquidity demands. 
Management also maintains sufficient capital, which provides access to the liability and off-balance sheet sides of the balance sheet 
for funding. An active knowledge of debt funding sources is important to liquidity adequacy.

Contingency funding management involves maintaining contingent sources of immediate liquidity. Management believes that it must 
consider an array of available sources in terms of volume, maturity, cash flows and pricing. To meet demands in the normal course 
of business or for contingency, secondary sources of funding such as public funds deposits, collateralized loans, sales of investment 
securities or sales of loan receivables are considered.

- 30 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

It is the Company’s policy to maintain both a primary liquidity ratio and a total liquidity ratio of at least 10% of total assets. The 
primary liquidity ratio equals liquid assets divided by total assets, where liquid assets equal the sum of cash and due from banks, 
federal funds sold, interest-bearing deposits with other banks and available for sale securities. Total liquidity is comprised of all 
components noted in primary liquidity plus securities classified as held-to-maturity, if any. If either of these liquidity ratios falls 
below 10%, it is the Company’s policy to increase liquidity in a timely manner to achieve the required ratio.

It is the Company’s policy to maintain available liquidity at a minimum of 10% of total assets and contingency liquidity at a minimum 
of 7.5% of total assets. 

Juniata is a member of the Federal Home Loan Bank (FHLB) of Pittsburgh, which provides short-term liquidity. The Bank uses this 
vehicle to satisfy temporary funding needs throughout the year. The Company had overnight advances of $1,600,000 on December 
31, 2012 and none on December 31, 2011.

The Bank’s maximum borrowing capacity with the FHLB is $122,054,000 at December 31, 2012. In order to borrow an amount in 
excess of $6,960,000, the FHLB would require the Bank to purchase additional FHLB Stock. The FHLB is a source of both short-
term and long-term funding. The Bank must maintain sufficient qualifying collateral, to secure all outstanding advances. 

Juniata needs to have liquid resources available to fulfill contractual obligations that require future cash payments. The table below 
summarizes the Company’s significant contractual obligations to third parties (in thousands of dollars), by type, that are fixed and 
determined at December 31, 2012. Further discussion of the nature of each obligation is included in the referenced note to the 
consolidated financial statements.

Contractual Obligations

Note
Reference

Total

Less than
One Year

Payments Due by Period
Three to
Five
Years

One to
Three
Years

More than
Five
Years

Certificates of deposits 
Federal Funds borrowed and

security repurchase agreements 

Operating lease obligations 
Other long-term liabilities

3rd party data processor contract 
Supplemental retirement and
deferred compensation 

12 

13 
14 

23 

20 

$168,702 

$70,177 

$73,632 

$20,238 

$4,655

5,436 
445 

2,904 

5,436 
119 

– 
199 

– 
127 

–
–

528 

1,056 

1,056 

264

3,290 
$180,777 

395 
$76,655 

614 
$75,501 

379 
$21,800 

1,902
$6,821

The schedule of contractual obligations (above) excludes expected defined benefit retirement payments that will be paid from the 
plan assets, as referenced in Note 20 of Notes to Consolidated Financial Statements.

- 31 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Capital Risk

The Company maintains sufficient core capital to protect depositors and stockholders and to take advantage of business opportunities 
while ensuring that it has resources to absorb the risks inherent in the business. Federal banking regulators have established capital 
adequacy requirements for banks and bank holding companies based on risk factors, which require more capital backing for assets 
with higher potential credit risk than assets with lower credit risk. All banks and bank holding companies are currently required 
to have a minimum of 4% of risk adjusted assets in Tier I capital and 8% of risk adjusted assets in Total capital (Tier I and Tier 
II capital). As of December 31, 2012 and 2011, Juniata’s Tier I capital ratio was 17.14% and 17.78%, respectively, and its Total 
capital ratio was 18.28% and 18.83%, respectively. Additionally, banking organizations must maintain a minimum Tier I capital 
to total average asset (leverage) ratio of 3%. This 3% leverage ratio is a minimum for the top-rated banking organizations without 
any supervisory, financial or operational weaknesses or deficiencies. Other banking organizations are required to maintain leverage 
capital ratios 100 to 200 basis points above the minimum depending on their financial condition.  At December 31, 2012 and 2011, 
Juniata’s leverage ratio was 10.96% and 11.16%, respectively, with a required leverage ratio of 4% (see Note 16 of Notes to the 
Consolidated Financial Statements).

The federal banking regulatory agencies have proposed implementing the Basel III capital standards. The Basel III proposals would 
change required levels of capital and how bank calculate their regulatory capital and revise and harmonize the rules for calculating 
risk-weighted assets to enhance risk sensitivity and address weaknesses that have been identified over the past several years. The 
proposals would increase the minimum levels of required capital, narrow the definition of capital, and increase the risk weightings 
of assets for various classes. 

Specifically, fully phased-in capital standards under Basel III would require banks to maintain more capital than the minimum levels 
required under current regulatory capital standards. The new requirements would (i) include a new minimum common equity Tier 
1 capital ratio of 4.50% of risk-weighted assets, (ii) raise the minimum Tier 1 capital ratio from 4.00% to 6.00% of risk-weighted 
assets, (iii) retain the current minimum Total capital ratio of 8.00% of risk-weighted assets and the minimum Tier 1 leverage capital 
ratio at 4.00% of average assets and (iv) Introduce a “capital conservation buffer” of 2.50% above the minimum risk-based capital 
requirements; the capital conservation buffer must be maintained to avoid restrictions on capital distributions and certain discretionary 
bonus payments. 

The new minimum regulatory capital requirements will be phased in from January 1, 2013 through January 1, 2016. The capital 
conservation buffer will be phased in from January 1, 2016 through January 1, 2019. In November, 2012, U.S. Regulators delayed 
the implementation of these provisions. As of December 31, 2012, the Corporation believes its current capital levels would meet the 
fully-phased in minimum capital requirements, including capital conservation buffers, as proposed in the Basel III capital standards.

Market / Interest Rate Risk

Market risk is the exposure to economic loss that arises from changes in the values of certain financial instruments. The types of 
market risk exposures generally faced by financial institutions include equity market price risk, interest rate risk, foreign currency 
risk and commodity price risk. Due to the nature of its operations, only equity market price risk and interest rate risk are significant 
to the Company.

Equity market price risk is the risk that changes in the values of equity investments could have a material impact on the financial 
position or results of operations of the Company. The Company’s equity investments consist of common stocks of publicly traded 
financial institutions. 

Declines and volatility in the values of financial institution stocks have significantly reduced the likelihood of realizing significant 
gains in the near-term. Although the Company has realized occasional gains from this portfolio in the past, the primary objective 
of the portfolio is to achieve value appreciation in the long term while earning consistent attractive after-tax yields from dividends. 
The carrying value of the financial institutions stocks accounted for 0.2% of the Company’s total assets as of December 31, 2012. 
Management performs an impairment analysis on the entire investment portfolio, including the financial institutions stocks on a 
quarterly basis. In 2010, “other-than-temporary” impairment was identified and recorded on one stock. While no further “other-than-
temporary” impairment was identified in 2011 or 2012, there is no assurance that further declines in market values of the common 
stock portfolio in the future will not result in subsequent “other-than-temporary” impairment charges, depending upon facts and 
circumstances present. 

- 32 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The equity investments in the Corporation’s portfolio had an adjusted cost basis of approximately $985,000 and a fair value of 
$1,019,000 at December 31, 2012. Net unrealized gains in this portfolio were $34,000 at December 31, 2012.

In addition to its equity portfolio, the Company’s investment management and trust services revenue could be impacted by fluctuations 
in the securities markets. A portion of the Company’s trust revenue is based on the value of the underlying investment portfolios. If 
securities values decline, the Company’s trust revenue could be negatively impacted. 

Interest rate risk creates exposure in two primary areas. First, changes in rates have an impact on the Company’s liquidity position 
and could affect its ability to meet obligations and continue to grow.  Second, movements in interest rates can create fluctuations in 
the Company’s net interest income and changes in the economic value of equity.

The primary objective of the Company’s asset-liability management process is to maximize current and future net interest income 
within acceptable levels of interest rate risk while satisfying liquidity and capital requirements. Management recognizes that a certain 
amount of interest rate risk is inherent, appropriate and necessary to ensure profitability. A simulation analysis is used to assess 
earnings and capital at risk from movements in interest rates. The model considers three major factors of (1) volume differences, (2) 
repricing differences, and (3) timing in its income simulation. As of the most recent model run, data was disseminated into appropriate 
repricing buckets, based upon the static position at that time. The interest-earning assets and interest-bearing liabilities were assigned 
a multiplier to simulate how much that particular balance sheet item would re-price when interest rates change. Finally, the estimated 
timing effect of rate changes is applied, and the net interest income effect is determined on a static basis (as if no other factors were 
present). As the table below indicates, based upon rate shock simulations on a static basis, the Company’s balance sheet is relatively 
rate-neutral as rates decline. Each 100 basis point increase results in approximately $422,000 decline in net interest income in the 
static environment. This negative effect of rising rates is offset to a large degree by the positive effect of imbedded options that 
include loans floating above their floors and likely internal deposit pricing strategies. After applying the effects of options, over a 
one-year period, the net effect of an immediate 100, 200, 300 and 400 basis point rate increase would decrease net interest income by 
$66,000, $109,000, $1,116,000 and $1,295,000, respectively. Rate shock modeling was done for a declining rate of 25 basis points 
only, as the federal funds target rate currently is between zero and 0.25%. As the table below indicates, the net effect of interest rate 
risk on net interest income is $68,000 in a declining rate environment. Juniata’s rate risk policies provide for maximum limits on 
net interest income that can be at risk for 100 through 400 basis point changes in interest rates. 

Effect of Interest Rate Risk on Net Interest Income
(Dollars in thousands)

Change in
Interest Rates
(Basis Points)

400 
300 
200 
100 
0 
-25 

Change in Net
Interest Income 
Due to Interest 
Rate Risk
(Static)

Change in Net
Interest Income
Due to
Imbedded
Options

$(1,685) 
(1,264) 
(842) 
(422) 
– 
105 

$390 
148 
733 
356 
– 
(37) 

Total Change in
Net Interest
Income

$(1,295)
(1,116)
(109)
(66)
–
68

The net interest income at risk position remained within the guidelines established by the Company’s asset/liability policy. 

- 33 -

 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 5, presented below, illustrates the maturity distribution of the Company’s interest-sensitive assets and liabilities as of December 
31, 2012. Earliest re-pricing opportunities for variable and adjustable rate products and scheduled maturities for fixed rate products 
have been placed in the appropriate column to compute the cumulative sensitivity ratio (ratio of interest-earning assets to interest-
bearing liabilities). Securities with call features are treated as though the call date is the maturity date. Through one year, the cumulative 
sensitivity ratio is 0.69, indicating a liability-sensitive balance sheet, when measured on a static basis.

Table 5
MATURITY DISTRIBUTION
AS OF DECEMBER 31, 2012
(Dollars in thousands)
Remaining Maturity / Earliest Possible Repricing

Interest Earning Assets

Interest bearing deposits 
Investment securities:

Debt securities - taxable 
Debt securities - tax-exempt 
  Mortgage-backed securities 

Stocks 

Loans:

Commercial, financial and agricultural 

Real estate - construction 

Other loans 

Within One
Year

Over One
Year But
Within Five
Years

Over
Five
Years

Total

$        983 

$          – 

$           – 

$       983

38,862 
10,371 
– 
– 

9,788 
9,583 
84,016 

40,340 
27,359 
2,526 
– 

7,408 
3,240 
59,660 

1,413 
448 
– 
1,019 

2,100 
5,269 
96,436 

80,615
38,178
2,526
1,019

19,296
18,092
240,112

Total Interest Earning Assets 
Interest Bearing Liabilities
Demand deposits 
Savings deposits 
Certificates of deposit over $100,000 
Time deposits 
Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 

153,603 

140,533 

106,685 

400,821

90,349 
56,382 
11,426 
58,751 
3,836 
1,600 
1,305 

– 
– 
20,413 
73,457 
– 
– 
– 

– 
– 
1,168 
3,487 
– 
– 
– 

90,349
56,382
33,007
135,695
3,836
1,600
1,305

Total Interest Bearing Liabilities 

223,649 

93,870 

4,655 

322,174

Gap  

Cumulative Gap 

$  (70,046) 

$ 46,663 

$102,030 

$  78,647

$  (70,046) 

$(23,383) 

$  78,647

Cumulative sensitivity ratio 

0.69 

0.93 

1.24

Commercial, financial and agricultural

loans maturing after one year with:
Fixed interest rates 
Variable interest rates 
Total 

$   6,022 
1,386 
$   7,408 

$    1,571 
529 
$    2,100 

$    7,593
1,915
$    9,508

- 34 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment Portfolio Risk

Management considers its investment portfolio risk as the amount of appreciation or depreciation the investment portfolio will 
sustain when interest rates change. The securities portfolio will decline in value when interest rates rise and increase in value when 
interest rates decline. Securities with long maturities, excessive optionality (as a result of call features) and unusual indexes tend 
to produce the most market risk during interest rate movements. Rate shocks of minus 100 and plus 100, 200, 300 and 400 basis 
points were applied to the securities portfolio to determine how Tier 1 capital would be affected if the securities portfolio had to be 
liquidated and all gains and losses were recognized. The test revealed that, as of December 31, 2012, the risk-based capital ratio 
would remain adequate under these scenarios.

Economic Risk

Economic risk is the risk that the long-term or underlying value of the Company will change if interest rates change. Economic 
value of equity (EVE) represents the change in the value of the balance sheet without regard to business continuity. Generally banks 
are exposed to rising interest rates on an economic value of equity basis because of the inherent mismatch between longer duration 
assets compared to shorter duration liabilities. Rate shocks are applied to all financial assets and liabilities, using parallel and non-
parallel rate shifts of 100 to 400 basis points to estimate the change in EVE under the various scenarios. As of December 31, 2012, 
a non-parallel 200 basis point increase shock in rates produced an estimated 9.4% decline in EVE, indicating a stable value well 
within Juniata’s policy guidelines.

Off-Balance Sheet Arrangements

The Company has numerous off-balance sheet loan obligations that exist in order to meet the financing needs of its customers. These 
financial instruments include commitments to extend credit, unused lines of credit and letters of credit. Because many commitments 
are expected to expire without being drawn upon, the total commitment amounts do not necessarily represent future cash requirements. 
These instruments involve, to varying degrees, elements of credit and interest rate risk that are not recognized in the consolidated 
financial statements. The Company does not expect that these commitments will have an adverse effect on its liquidity position. 

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend 
credit and financial guarantees written is represented by the contractual notional amount of those instruments. The Company uses 
the same credit policies in making these commitments as it does for on-balance sheet instruments. 

The Company had outstanding loan origination commitments aggregating $31,918,000 and $24,202,000 at December 31, 2012 and 
2011, respectively. In addition, the Company had $11,246,000 and $13,831,000 outstanding in unused lines of credit commitments 
extended to its customers at December 31, 2012 and 2011, respectively.

Letters of credit are instruments issued by the Company that guarantee the beneficiary payment by the Bank in the event of default 
by the Company’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one-year 
periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers. The Company holds collateral supporting those commitments for which collateral is deemed necessary. The amount of 
the liability as of December 31, 2012 and 2011 for guarantees under letters of credit issued is not material.

The maximum undiscounted exposure related to these commitments at December 31, 2012 was $1,293,000, and the approximate 
value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $999,000.

In 2009, the Company executed an agreement to obtain technology outsourcing services through an outside service bureau, and those 
services began in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the end of the 
8-year commitment period. The termination fee would be an amount equal to one hundred percent of the estimated remaining value 
of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of the terminated 
services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the terminated services 
if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the terminated services 
if terminated in contract years five through eight. Termination fees are estimated to be approximately $2,323,000 at December 31, 
2012.  Since the Company does not expect to terminate these services prior to the end of the commitment period, no liability has 
been recorded at December 31, 2012.

The Company has no investment in or financial relationship with any unconsolidated entities that are reasonably likely to have a 
material effect on liquidity or the availability of capital resources.

- 35 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Effects of Inflation

The performance of a bank is affected more by changes in interest rates than by inflation; therefore, the effect of inflation is normally 
not as significant as it is on other businesses and industries. During periods of high inflation, the money supply usually increases and 
banks normally experience above average growth in assets, loans and deposits. A bank’s operating expenses may increase during 
inflationary times as the price of goods and services increase. 

A bank’s performance is also affected during recessionary periods. In times of recession, a bank usually experiences a tightening on 
its earning assets and on its profits. A recession is usually an indicator of higher unemployment rates, which could mean an increase 
in the number of nonperforming loans because of continued layoffs and other deterioration of consumers’ financial condition.

- 36 -

Juniata Valley Financial Corp. and Subsidiary

Report on Management’s Assessment of Internal Control over Financial Reporting

Management is responsible for the preparation, integrity and fair presentation of the consolidated financial statements included in 
this Annual Report on Form 10-K. The consolidated financial statements and notes included in this annual report have been prepared 
in conformity with accounting principles generally accepted in the United States of America, and as such, include some amounts 
that are based on management’s best estimates and judgments.

The  Company’s  management  is  responsible  for  establishing  and  maintaining  effective  internal  control  over  financial  reporting. 
The system of internal control over financial reporting, as it relates to the financial statements, is evaluated for effectiveness by 
management and tested for reliability through a program of internal audits and management testing and review. Actions are taken 
to correct potential deficiencies as they are identified. Any system of internal control, no matter how well designed, has inherent 
limitations, including the possibility that a control can be circumvented or overridden and misstatements due to error or fraud may 
occur and not be detected. Also, because of changes in conditions, internal control effectiveness may vary over time. Accordingly, 
even an effective system of internal control will provide only a reasonable assurance with respect to financial statement preparation. 

Management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2012. In making 
this assessment, it used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) 
in Internal Control-Integrated Framework. Based on our assessment, management concluded that as of December 31, 2012, the 
Company’s internal control over financial reporting is effective and meets the criteria of the Internal Control-Integrated Framework.

The independent registered public accounting firm that audited the consolidated financial statements included in the annual report 
has issued an attestation report on the Company’s internal control over financial reporting.

Marcie A. Barber, President and Chief Executive Officer

JoAnn N. McMinn, Chief Financial Officer

- 37 -

 
Report of Independent Registered Public Accounting Firm on Effectiveness
of Internal Control over Financial Reporting

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

  We have audited Juniata Valley Financial Corp. and its wholly-owned subsidiary’s, The Juniata Valley Bank, 
(the “Company”) internal control over financial reporting as of December 31, 2012, based on criteria established 
in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (“COSO”).  The Company’s management is responsible for maintaining effective internal control over 
financial reporting and for its assessment of the effectiveness of internal control over financial reporting included 
in  the  accompanying  Report  on  Management’s Assessment  of  Internal  Control  over  Financial  Reporting.  Our 
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.  

  We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether effective internal control over financial reporting was maintained in all material respects.  Our audit of internal 
control over financial reporting included obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk. Our audit also included performing such other procedures as we 
considered necessary in the circumstances.  We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with accounting principles generally accepted in the United States of America.  A company’s internal 
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records 
that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; 
(2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the 
company are being made only in accordance with authorizations of management and directors of the company; 
and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the consolidated financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate.

In  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective  internal  control  over  financial 
reporting as of December 31, 2012, based on criteria established in Internal Control-Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).  

  We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States), the consolidated statements of financial condition of Juniata Valley Financial Corp. and its wholly-
owned subsidiary, The Juniata Valley Bank, as of December 31, 2012 and 2011 and the related consolidated statements 
of income, comprehensive income, stockholders’ equity and cash flows for each of the years in the three-year period 
ended December 31, 2012, and our report dated March 15, 2013 expressed an unqualified opinion.

ParenteBeard LLC
Harrisburg, Pennsylvania
March 15, 2013

- 38 -

 
 
 
Report of Independent Registered Public Accounting Firm
on Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

  We have audited the accompanying consolidated statements of financial condition of Juniata Valley Financial 
Corp. and its wholly-owned subsidiary, The Juniata Valley Bank, (the “Company”) as of December 31, 2012 and 
2011, and the related consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows 
for each of the years in the three-year period ended December 31, 2012.  These consolidated financial statements are 
the responsibility of the Company’s management.  Our responsibility is to express an opinion on these consolidated 
financial statements based on our audits.  

  We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the consolidated financial statements are free of material misstatement.  An audit includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements.  An audit 
also includes assessing the accounting principles used and significant estimates made by management as well as 
evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for 
our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, 
the financial position of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank, 
as of December 31, 2012 and 2011 and the results of their operations and their cash flows for each of the years in 
the three-year period ended December 31, 2012 in conformity with accounting principles generally accepted in the 
United States of America.

  We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States), the Company’s internal control over financial reporting as of December 31, 2012, based on criteria 
established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (“COSO”) and our report dated March 15, 2013 expressed an unqualified opinion.

ParenteBeard LLC
Harrisburg, Pennsylvania
March 15, 2013

- 39 -

 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Financial Condition
(in thousands, except share data)

ASSETS

December 31,

2012

2011

Cash and due from banks 
Interest bearing deposits with banks 
Cash and cash equivalents 

Interest bearing time deposits with banks 
Securities available for sale 
Restricted investment in Federal Home Loan Bank (FHLB) stock 
Investment in unconsolidated subsidiary 

Total loans 

Less: Allowance for loan losses 

Total loans, net of allowance for loan losses 
Premises and equipment, net 
Other real estate owned 
Bank owned life insurance and annuities 
Equity investment in low income housing project 
Core deposit intangible 
Goodwill  
Accrued interest receivable and other assets 

Total assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY

Liabilities:

Deposits:

Non-interest bearing 
Interest bearing 

Total deposits 

Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 
Accrued interest payable and other liabilities 

Total liabilities 

Stockholders’ Equity:

Preferred stock, no par value: 

Authorized - 500,000 shares, none issued

Common stock, par value $1.00 per share: 
Authorized - 20,000,000 shares
Issued - 4,745,826 shares
Outstanding - 

4,218,361 shares at December 31, 2012;
4,228,218 shares at December 31, 2011 

Surplus   
Retained earnings 
Accumulated other comprehensive loss 
Cost of common stock in Treasury:

527,465 shares at December 31, 2012;
517,608 shares at December 31, 2011 

Total stockholders’ equity 

Total liabilities and stockholders’ equity 

See Notes to Consolidated Financial Statements

- 40 -

$  14,261 
136 
14,397 

847 
122,338 
1,726 
4,000 

277,500 
(3,281) 
274,219 
6,472 
428 
14,402 
3,796 
164 
2,046 
4,034 
$448,869 

$  71,318 
315,433 
386,751 

3,836 
1,600 
1,305 
5,080 
398,572 

$  12,074
2,100
14,174

1,096
111,281
1,700
3,796

289,681
(2,931)
286,750
6,710
427
14,069
393
209
2,046
4,782
$447,433

$  64,751
321,914
386,665

3,500
–
1,244
6,304
397,713

– 

–

4,746 
18,346 
38,824 
(1,419) 

4,746
18,363
38,900
(2,256)

(10,200) 
50,297 
$448,869 

(10,033) 
49,720
$447,433

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Income
(in thousands, except share data)

Interest income:

Loans, including fees 
Taxable securities 
Tax-exempt securities 
Other interest income 

Total interest income 

Interest expense:
Deposits  
Securities sold under agreements to repurchase 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 
Total interest expense 

Net interest income 

Provision for loan losses 

Net interest income after provision for loan losses 

Non-interest income:

Customer service fees 
Debit card fee income 
Earnings on bank owned life insurance and annuities 
Trust fees 
Commissions from sales of non-deposit products 
Income from unconsolidated subsidiary 
Fees derived from loan activity 
Gains on sales of loans 
Gain on calls of securities 
Securities impairment charge 
Gain from life insurance proceeds 
Other non-interest income 

Total non-interest income 

Non-interest expense:

Employee compensation expense 
Employee benefits 
Occupancy 
Equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
Loss (gain) on sales of other real estate owned 
Amortization of intangibles 
Other non-interest expense 

Total non-interest expense 

Income before income taxes 

Provision for income taxes 

Net income 

Earnings per share

Basic 
Diluted 

Cash dividends declared per share 
Weighted average basic shares outstanding 
Weighted average diluted shares outstanding 

Years Ended December 31,
2011

2012

2010

$   16,092 
1,311 
738 
29 
18,170 

$   17,857 
1,240 
901 
35 
20,033 

$   19,537
973
1,016
48
21,574

3,621 
4 
1 
– 
22 
3,648 

14,522 
1,411 

13,111 

1,282 
809 
450 
379 
353 
249 
197 
567 
2 
– 
53 
251 
4,592 

5,190 
2,096 
929 
510 
1,440 
234 
362 
438 
327 
34 
45 
1,472 
13,077 

4,626 
978 

4,560 
3 
1 
– 
27 
4,591 

15,442 
364 

15,078 

1,346 
792 
478 
388 
273 
263 
152 
– 
6 
– 
– 
248 
3,946 

5,258 
1,686 
957 
569 
1,326 
284 
462 
496 
369 
(56) 
45 
1,406 
12,802 

6,222 
1,542 

5,387
3
1
99
12
5,502

16,072
741

15,331

1,428
554
510
378
358
250
142
–
31
(40)
–
244
3,855

5,052
1,565
939
565
1,397
335
515
469
534
(79)
45
1,304
12,641

6,545
1,630

$     3,648 

$     4,680 

$     4,915

$       0.86 
$       0.86 
$       0.88 
4,231,404 
4,233,448 

$       1.10 
$       1.10 
$       0.86 
4,241,286 
4,244,507 

$       1.14   
$       1.14
$       0.82
4,297,443
4,300,966

See Notes to Consolidated Financial Statements

- 41 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Comprehensive Income
(in thousands)

Net income 
Other comprehensive income (loss):
Unrealized gains on available for sale securities:

Unrealized holding losses arising during the period 
Less reclassification adjustment for
gains included in net income 

Unrecognized pension net gain 
Unrecognized pension cost due to change in assumptions 
Amortization of pension prior service cost 
Amortization of pension net actuarial loss 
Other comprehensive income 
Total comprehensive income 

Net income 
Other comprehensive income (loss):
Unrealized gains on available for sale securities:

Unrealized holding gains arising during the period 
Unrealized holding gains from unconsolidated subsidiary 

Less reclassification adjustment for

gains included in net income 

Unrecognized pension net loss 
Unrecognized pension cost due to change in assumptions 
Amortization of pension prior service cost 
Amortization of pension net actuarial loss 
Other comprehensive loss 
Total comprehensive income 

Net income 
Other comprehensive income (loss):
Unrealized losses on available for sale securities:

Unrealized holding losses arising during the period 
Unrealized holding gains from unconsolidated subsidiary 
Less reclassification adjustment for:

gains included in net income 
securities impairment charge 

Unrecognized pension net gain 
Unrecognized pension cost due to change in assumptions 
Amortization of pension prior service cost 
Amortization of pension net actuarial loss 
Other comprehensive loss 
Total comprehensive income 

Year Ended December 31, 2012

Before
Tax
Amount
$ 4,626 

Tax
Effect
$   (978) 

Net-of-Tax
Amount
$3,648

(33) 

11 

(2) 
1,633 
(681) 
56 
296 
1,269 
$ 5,895 

1 
(555) 
232 
(19) 
(102) 
(432) 
$(1,410) 

(22)

(1)
1,078
(449)
37
194
837
$4,485

Year Ended December 31, 2011

Before
Tax
Amount
$ 6,222 

630 
12 

(6) 
(743) 
(1,247) 
(2) 
152 
(1,204) 
$ 5,018 

Tax
Effect
$(1,542) 

(214) 
– 

2 
252 
424 
1 
(52) 
413 
$(1,129) 

Net-of-Tax
Amount

$4,680

416
12 

(4)
(491)
(823)
(1)
100
(791)
$3,889

Year Ended December 31, 2010

Before
Tax
Amount
$ 6,545 

(584) 
2 

(31) 
40 
72 
(626) 
(2) 
127 
(1,002) 
$ 5,543 

Tax
Effect

$(1,630) 

199 
– 

11 
(14) 
(24) 
212 
1 
(43) 
342 
$(1,288) 

Net-of-Tax
Amount

$4,915

(385)
2

(20)
26
48
(414)
(1)
84
(660)
$4,255

See Notes to Consolidated Financial Statements

- 42 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Stockholders’ Equity
(in thousands, except share data)

Years Ended December 31, 2012, 2011 and 2010

Number
of
Shares
Outstanding

Common
Stock

Surplus

4,337,587 

$4,746 

$18,315 

(83,900) 

4,078 

58 

(19) 

4,257,765 

4,746 

18,354 

(33,850) 

4,303 

26 

(17) 

4,228,218 

4,746 

18,363 

(19,793) 

9,936 

25 

(42) 

Retained
Earnings

$36,478 
4,915 

(3,525) 

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Total
Stockholders’
Equity

$   (805) 

$  (8,131) 

(660) 

(1,476) 

$50,603
4,915
(660)
(3,525)
58
(1,476)

80 

61

37,868 
4,680 

(3,648) 

(1,465) 

(9,527) 

(791) 

(589) 

49,976
4,680
(791)
(3,648)
26
(589)

83 

66

38,900 
3648 

(3,724) 

(2,256) 

(10,033) 

837 

(360) 

49,720
3,648
837
(3,724)
25
(360)

193 

151

Balance at January 1, 2010 
Net income 
Other comprehensive loss 
Cash dividends at $0.82 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock option
and stock purchase plans 

Balance at December 31, 2010 
Net income 
Other comprehensive loss 
Cash dividends at $0.86 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock option
and stock purchase plans 

Balance at December 31, 2011 
Net income 
Other comprehensive income 
Cash dividends at $0.88 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock option
and stock purchase plans 

Balance at December 31, 2012  

4,218,361 

$4,746 

$18,346 

$38,824 

$(1,419) 

$(10,200) 

$50,297

See Notes to Consolidated Financial Statements

- 43 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Cash Flows
(in thousands)

Years Ended December 31,
2011

2010

2012

Operating activities:
Net income 
Adjustments to reconcile net income to net cash provided by operating activities:

$   3,648 

$   4,680 

$   4,915

Provision for loan losses 
Depreciation and amortization 
Net amortization of securities premiums 
Net amortization of loan origination costs (fees) 
Deferred net loan origination costs 
Amortization of core deposit intangible 
Securities impairment charge 
Net realized gains on sales or calls of securities 
Net losses (gains) on sales of other real estate owned 
Earnings on bank owned life insurance and annuities 
Deferred income tax expense (benefit) 
Equity in earnings of unconsolidated subsidiary, net of dividends of $45, $29 and $40 
Stock-based compensation expense 
  Mortgage loans originated for sale 
Proceeds from loans sold to others 
Gains on sales of loans 
Gain from life insurance proceeds 
Decrease in accrued interest receivable and other assets 
Increase (decrease) in accrued interest payable and other liabilities 

Net cash provided by operating activities 

Investing activities:

Purchases of: 

Securities available for sale 
FHLB stock 
Premises and equipment 
Bank owned life insurance and annuities 

Proceeds from:
  Maturities of and principal repayments on securities available for sale 

Redemption of FHLB stock 
Bank owned life insurance and annuities 
Life insurance claim 
Sale of other real estate owned 
Sale of other assets 
Investment in low income housing partnership 

Net decrease in interest bearing time deposits 
Net decrease in loans 

Net cash (used in) provided by investing activities 

Financing activities:

Net increase (decrease) in deposits 
Net increase in short-term borrowings and securities

sold under agreements to repurchase 

Repayment of long-term debt 
Cash dividends 
Purchase of treasury stock 
Treasury stock issued for employee stock plans 

Net cash (used in) provided by financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Supplemental information:

Interest paid 
Income taxes paid 

Supplemental schedule of noncash investing and financing activities:

Transfer of loans to other real estate owned 
Transfer of loans to other assets owned 

1,411 
524 
412 
(31) 
(32) 
45 
– 
(2) 
34 
(450) 
(64) 
(204) 
25 
(11,057) 
11,526 
(567) 
(53) 
478 
167 
5,810 

(87,319) 
(26) 
(286) 
(70) 

75,816 
– 
13 
200 
988 
2 
(3,403) 
249 
10,160 
(3,676) 

364 
581 
369 
43 
(9) 
45 
– 
(6) 
(56) 
(478) 
(20) 
(234) 
26 
– 
– 
– 
– 
190 
86 
5,581 

(87,131) 
– 
(224) 
(70) 

56,034 
388 
23 
– 
612 
9 
– 
249 
7,537 
(22,573) 

741
565
293
28
(42)
45
40
(31)
(79)
(510)
163
(210) 
58
–
–
–
–
1,022
(208)
6,790

(53,198)
–
(754)
(70)

49,754
109
57
–
911
–
–
75
12,147
9,031

86 

9,875 

(607)

1,936 
– 
(3,724) 
(360) 
151 
(1,911) 

186 
– 
(3,648) 
(589) 
66 
5,890 

107
(5,000)
(3,525)
(1,476)
61
(10,440)

223 
14,174 
$ 14,397 

(11,102) 
25,276 
$ 14,174 

5,381
19,895
$ 25,276

$   3,715 
1,135 

$   4,669 
1,200 

$   5,684
1,305

$   1,023 
– 

$      571 
22 

$      758
1

See Notes to Consolidated Financial Statements

- 44 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements
Years ended December 31, 2012, 2011 and 2010

1.  Nature Of OperatiONs

Juniata Valley Financial Corp. (“Juniata” or the “Company”) is a bank holding company operating in central Pennsylvania, for the 
purpose of delivering financial services within its local market. Through its wholly-owned banking subsidiary, The Juniata Valley 
Bank (the “Bank”), Juniata provides retail and commercial banking and other financial services through 12 branch locations located 
in Juniata, Mifflin, Perry and Huntingdon Counties. Additionally, in Mifflin and Centre Counties, the Company maintains two offices 
for loan production and alternative investment sales. Each of the Company’s lines of business are part of the same reporting segment, 
whose operating results are regularly reviewed and managed by a centralized executive management group. As a result, the Company 
has only one reportable segment for financial reporting purposes. The Bank provides a full range of banking services including on-
line banking, an automatic teller machine network, checking accounts, NOW accounts, savings accounts, money market accounts, 
fixed rate certificates of deposit, club accounts, secured and unsecured commercial and consumer loans, construction and mortgage 
loans, safe deposit facilities, credit loans with overdraft checking protection and student loans. The Bank also provides a variety of 
trust services. The Company has a contractual arrangement with a broker-dealer to allow the offering of annuities, mutual funds, 
stock and bond brokerage services and long-term care insurance to its local market. Most of the Company’s commercial customers 
are small and mid-sized businesses operating in the Bank’s local service area. The Bank operates under a state bank charter and is 
subject to regulation by the Pennsylvania Department of Banking and the Federal Deposit Insurance Corporation. Juniata is subject 
to regulation of the Board of Governors of the Federal Reserve Bank and the Pennsylvania Department of Banking.

2.  summary Of sigNificaNt accOuNtiNg pOlicies

The accounting policies of Juniata Valley Financial Corp. and its wholly owned subsidiary conform to accounting principles generally 
accepted in the United States of America (“GAAP”) and to general financial services industry practices. A summary of the more 
significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows.

Principles of consolidation

The consolidated financial statements include the accounts of Juniata Valley Financial Corp. and its wholly owned subsidiary, 
The Juniata Valley Bank. All significant intercompany transactions and balances have been eliminated.

Use of estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to 
make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and 
liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. 
Actual results could differ from those estimates. Material estimates that are particularly susceptible to significant change in the 
near term relate to the determination of the allowance for loan losses, the valuation of deferred tax assets, goodwill valuation 
and the determination of other-than-temporary impairment on securities.

Basis of presentation

Certain amounts previously reported have been reclassified to conform to the consolidated financial statement presentation for 
2012. The reclassification had no effect on net income.

Significant group concentrations of credit risk
  Most of the Company’s activities are with customers located within the Juniata Valley region. Note 5 discusses the types of 

securities in which the Company invests. Note 6 discusses the types of lending in which the Company engages. 

As of December 31, 2012, there were no concentrations of credit to any particular industry equaling more than 25% of total 
capital. The Bank’s business activities are geographically concentrated in the counties of Juniata, Mifflin, Perry, Huntingdon, 
Centre, Franklin and Snyder, Pennsylvania. The Bank has a diversified loan portfolio; however, a substantial portion of its 
debtors’ ability to honor their obligations is dependent upon the economy in central Pennsylvania.

Cash and cash equivalents

For purposes of reporting cash flows, cash and cash equivalents include cash on hand, amounts due from banks, interest bearing 
demand deposits with banks and federal funds sold. Generally, federal funds are sold for one-day periods.

- 45 -

  
 
  
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Interest bearing time deposits with banks

Interest-bearing time deposits with banks consist of certificates of deposits in other banks with maturities within one year to 
three years.

Securities

Securities classified as available for sale, which include marketable investment securities, are stated at fair value, with the 
unrealized gains and losses, net of tax, reported as a component of other comprehensive income (loss). Securities classified as 
available for sale are those securities that the Company intends to hold for an indefinite period of time but not necessarily to 
maturity. Any decision to sell a security classified as available for sale would be based on various factors, including significant 
movement in interest rates, changes in maturity mix of the Company’s assets and liabilities, liquidity needs, regulatory capital 
considerations and other similar factors. Investment securities that management has the positive intent and ability to hold until 
maturity regardless of changes in market conditions, liquidity needs or changes in general economic conditions are classified as 
held to maturity and are stated at cost, adjusted for amortization of premium and accretion of discount computed by the interest 
method over their contractual lives. Interest and dividends on investment securities available for sale and held to maturity are 
recognized as income when earned. Premiums and discounts are recognized in interest income using the interest method over 
the terms of the securities. Gains or losses on the disposition of securities available for sale are based on the net proceeds and 
the adjusted carrying amount of the securities sold, determined on a specific identification basis. The Company has no securities 
classified as held to maturity at December 31, 2012 and 2011.

The Company’s policy requires quarterly reviews of impaired securities. This review includes analyzing the length of time 
and the extent to which the fair value has been less than cost and the financial condition and near-term prospects of the issuer, 
including any specific events which may influence the issuer’s ability to meet its obligations. In addition, for debt securities, 
the Company considers whether (a) management has the intent to sell the security, (b) it is more likely than not that we will be 
required to sell the security prior to its anticipated recovery and (c) management expects to recover the entire amortized cost 
basis. If the Company does not intend to sell the debt security and it is more likely than not that the Company will not have to 
sell the debt security prior to recovery, the security would not be considered other than temporarily impaired unless there is a 
credit loss. The credit loss is reflected in earnings, with the remaining loss reflected in other comprehensive income. For equity 
securities, management considers the intent and ability to hold securities until recovery of unrealized losses. If a decline in fair 
value is determined to be other-than-temporary, the value of equity securities is reduced to fair value with a charge to earnings.

  Management determines the appropriate classification of debt securities at the time of purchase and re-evaluates such designation 

as of each balance sheet date.

Restricted Investment in Federal Home Loan Bank Stock

The Bank owns restricted stock investments in the Federal Home Loan Bank. Federal law requires a member institution of the 
Federal Home Loan Bank to hold stock according to a predetermined formula. The stock is carried at cost. 

  Management evaluates the restricted stock for impairment on an annual basis. Management’s determination of whether these 
investments are impaired is based on management’s assessment of the ultimate recoverability of the cost of these investments 
rather than by recognizing temporary declines in value. The determination of whether a decline affects the ultimate recoverability 
of the cost of these investments is influenced by criteria such as (1) the significance of the decline in net assets of the FHLB as 
compared to the capital stock amount for the FHLB and the length of time this situation has persisted, (2) commitments by the 
FHLB to make payments required by law or regulation and the level of such payments in relation to the operating performance 
of the FHLB, and (3) the impact of legislative and regulatory changes on institutions and, accordingly, on the customer base of 
the FHLB.

  Management believes no impairment charge was necessary related to the FHLB restricted stock during 2012, 2011 or 2010.

- 46 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Loans

Loans that management has the intent and ability to hold for the foreseeable future or until maturity or payoff are stated at the 
outstanding unpaid principal balances, net of any deferred fees or costs and the allowance for loan losses. Interest income on all 
loans, other than nonaccrual loans, is accrued over the term of the loans based on the amount of principal outstanding. Unearned 
income is amortized to income over the life of the loans, using the interest method.

The  loan  portfolio  is  segmented  into  commercial  and  consumer  loans.  Commercial  loans  are  comprised  of  the  following 
classes of loans: (1) commercial, financial and agricultural, (2) commercial real estate, (3) real estate construction, a portion of 
(4) mortgage loans and (5) obligations of states and political subdivisions. Consumer loans are comprised of a portion of (4) 
mortgage loans and (6) personal loans.  

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans.  Accrual of interest on loans 
is generally discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable 
doubt exists as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue 
interest on loans over 90 days past due as long as they are (1) guaranteed or well secured and (2) there is an effective means 
of collection in process. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current 
year is reversed against current period income and unpaid interest accrued in prior years is charged against the allowance for 
loan losses. Interest received on nonaccrual loans generally is either applied against principal or reported as interest income, 
according to management’s judgment as to the collectability of principal. Generally, accruals are resumed on loans only when 
the obligation is brought fully current with respect to interest and principal, has performed in accordance with the contractual 
terms for a reasonable period of time and the ultimate collectability of the total contractual principal and interest is no longer 
in doubt. 

The Company originates loans in the portfolio with the intent to hold them until maturity. At the time the Company no longer 
intends to hold loans to maturity based on asset/liability management practices, the Company transfers loans from its portfolio 
to held for sale at fair value. Any write-down recorded upon transfer is charged against the allowance for loan losses. Any write-
downs recorded after the initial transfers are recorded as a charge to other non-interest expense. Gains or losses recognized upon 
sale are included in other non-interest income.

The Company also originates residential mortgage loans with the intent to sell. These individual loans are normally funded 
by the buyer immediately. The Company maintains servicing rights on these loans, and the fair value of the servicing rights is 
carried as a component of other assets. Servicing rights are not material to the Company’s consolidated financial statements.

Loan origination fees and costs

Loan origination fees and related direct origination costs for a given loan are deferred and amortized over the life of the loan 
on a level-yield basis as an adjustment to interest income over the contractual life of the loan. As of December 31, 2012 and 
2011, the amount of net unamortized origination fees carried as an adjustment to outstanding loan balances was $42,000 and 
$83,000, respectively.

Allowance for credit losses

The allowance for credit losses consists of the allowance for loan losses and the reserve for unfunded lending commitments. 
The allowance for loan losses (“allowance”) represents management’s estimate of losses inherent in the loan portfolio as of 
the consolidated statement of financial condition date and is recorded as a reduction to loans. The reserve for unfunded lending 
commitments represents management’s estimate of losses inherent in its unfunded lending commitments and is recorded in 
other liabilities on the consolidated statement of financial condition, when necessary. The amount of the reserve for unfunded 
lending commitments is not material to the consolidated financial statements. The allowance for loan losses is increased by the 
provision for loan losses, and decreased by charge-offs, net of recoveries. Loans deemed to be uncollectible are charged against 
the allowance for loan losses, and subsequent recoveries, if any, are credited to the allowance.

For financial reporting purposes, the provision for loan losses charged to current operating income is based on management’s 
estimates, and actual losses may vary from estimates. These estimates are reviewed and adjusted at least quarterly and are 
reported in earnings in the periods in which they become known. 

- 47 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Loans included in any class are considered for charge-off when: 

• 

• 
• 
• 
• 

principal or interest has been in default for 120 days or more and for which no payment has been received during the 
previous four months;
all collateral securing the loan has been liquidated and a deficiency balance remains;
a bankruptcy notice is received for an unsecured loan; 
a confirming loss event has occurred; or
the loan is deemed to be uncollectible for any other reason. 

The allowance for loan losses is maintained at a level considered adequate to offset probable losses on the Company’s existing 
loans. The analysis of the allowance for loan losses relies heavily on changes in observable trends that may indicate potential 
credit weaknesses. Management’s periodic evaluation of the adequacy of the allowance is based on the Bank’s past loan loss 
experience, known and inherent risks in the portfolio, adverse situations that may affect the borrower’s ability to repay, the 
estimated value of any underlying collateral, composition of the loan portfolio, current economic conditions and other relevant 
factors. This evaluation is inherently subjective as it requires material estimates that may be susceptible to significant revision 
as more information becomes available.

In addition, regulatory agencies, as an integral part of their examination process, periodically review the Company’s allowance 
for loan losses and may require the Company to recognize additions to the allowance for loan losses based on their judgments 
about information available to them at the time of their examination, which may not be currently available to management. 
Based on management’s comprehensive analysis of the loan portfolio, management believes the level of the allowance for loan 
losses as of December 31, 2012 was adequate.

There are two components of the allowance: a specific component for loans that are deemed to be impaired; and a general 
component for contingencies. 

A large commercial loan is considered impaired when, based on current information and events, it is probable that the Bank 
will be unable to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan 
agreement. (A “large” loan, or group of like-loans within one relationship, is defined as a commercial/business loan, including 
business loans secured by 1-4 family properties included in the real estate-mortgage category, with an aggregate outstanding 
balance in excess of $150,000, or any other loan that management deems to have similar characteristics to an impaired large loan). 
Factors considered by management in determining impairment include payment status, collateral value and the probability of 
collecting scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment 
shortfalls generally are not classified as impaired. Management determines the significance of payment delays and payment 
shortfalls on a case-by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, 
including the length of the delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall 
in relation to the principal and interest owed. Impairment is measured on a loan by loan basis for commercial segment loans 
by either the present value of expected future cash flows discounted at the loan’s effective interest rate, the loan’s observable 
market price or the fair value of the collateral if the loan is collateral dependent. The estimated fair values of substantially all 
of the Company’s impaired loans are measured based on the estimated fair value of the loan’s collateral. For commercial loans 
secured with real estate, estimated fair values are determined primarily through third-party appraisals. When a real estate secured 
loan becomes impaired, a decision is made regarding whether an updated certified appraisal of the real estate is necessary. This 
decision is based on various considerations, including the age of the most recent appraisal, the loan-to-value ratio based on the 
current appraisal and the condition of the property. Appraised values may be discounted to arrive at the estimated selling price 
of the collateral, which is considered to be the estimated fair value. The discounts also include the estimated costs to sell the 
property. For commercial loans secured by non-real estate collateral, estimated fair values are determined based on the borrower’s 
financial statements, inventory reports, aging accounts receivable, equipment appraisals or invoices. Indications of value from 
these sources are generally discounted based on the age of the financial information or the quality of the assets. For such loans 
that are classified as impaired, an allowance is established when the discounted cash flows (or collateral value or observable 
market price) of the impaired loan is lower than the carrying value of that loan. The Bank generally does not separately identify 
individual consumer segment loans for impairment disclosures, unless such loans are subject to a restructuring agreement.

Loans whose terms are modified are classified as troubled debt restructurings if the Company grants such borrowers concessions 
and it is deemed that those borrowers are experiencing financial difficulty. Concessions granted under a troubled debt restructuring 
generally involve a below-market interest rate based on the loan’s risk characteristics or an extension of a loan’s stated maturity 
date. Nonaccrual troubled debt restructurings are restored to accrual status if principal and interest payments, under the modified 
terms, are current for a sustained period of time after modification. Loans classified as troubled debt restructurings are designated 
as impaired.

- 48 -

 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The component of the allowance for contingencies relates to other loans that have been segmented into risk rated categories. 
The borrower’s overall financial condition, repayment sources, guarantors and value of collateral, if appropriate, are evaluated 
quarterly or when credit deficiencies arise, such as delinquent loan payments. Credit quality risk ratings include regulatory 
classifications  of  special  mention,  substandard,  doubtful  and  loss.  Loans  classified  as  special  mention  have  potential 
weaknesses that deserve management’s close attention. If uncorrected, the potential weaknesses may result in deterioration 
of the repayment prospects. Loans classified as substandard have one or more well-defined weaknesses that jeopardize the 
liquidation of the debt. Substandard loans include loans that are inadequately protected by the current net worth and paying 
capacity of the obligor or of the collateral pledged, if any. Loans classified doubtful have all the weaknesses inherent in loans 
classified substandard with the added characteristic that collection or liquidation in full, on the basis of current conditions and 
facts, is highly improbable. Loans classified as a loss are considered uncollectible and are charged to the allowance for loan 
losses. Loans not classified are rated pass. Specific reserves may be established for larger, individual classified loans as a result 
of this evaluation, as discussed above. Remaining loans are categorized into large groups of smaller balance homogeneous 
loans and are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted 
for qualitative factors. The historical loss experience is averaged over a ten-year period for each of the portfolio segments. 
The  ten-year  timeframe  was  selected  in  order  to  capture  activity  over  a  wide  range  of  economic  conditions  and  has  been 
consistently used for the past six years. The qualitative risk factors are reviewed for relevancy each quarter and include:

•  National, regional and local economic and business conditions, as well as the condition of various market segments, 

including the underlying collateral for collateral dependent loans;

Experience, ability and depth of lending and credit management and staff;

•  Nature and volume of the portfolio and terms of loans;
• 
•  Volume and severity of past due, classified and nonaccrual loans, as well as other loan modifications;
• 
• 

Existence and effect of any concentrations of credit and changes in the level of such concentrations; and
Effect of external factors, including competition.

Each factor is assigned a value to reflect improving, stable or declining conditions based on management’s best judgment using 
relevant information available at the time of the evaluation. Adjustments to the factors are supported through documentation 
of changes in conditions in a narrative accompanying the allowance for loan loss calculation.

Commercial, Financial and Agricultural Lending 
The Company originates commercial, financial and agricultural loans primarily to businesses located in its primary market 
area and surrounding areas.  These loans are used for various business purposes, which include short-term loans and lines of 
credit to finance machinery and equipment purchases, inventory and accounts receivable. Generally, the maximum term for 
loans extended on machinery and equipment is shorter and does not exceed the projected useful life of such machinery and 
equipment. Most business lines of credit are written with a five year maturity, subject to an annual review. 

Commercial loans are generally secured with short-term assets; however, in many cases, additional collateral, such as real 
estate, is provided as additional security for the loan.  Loan-to-value maximum values have been established by the Company 
and  are  specific  to  the  type  of  collateral.  Collateral  values  may  be  determined  using  invoices,  inventory  reports,  accounts 
receivable aging reports, collateral appraisals, etc.

In underwriting commercial loans, an analysis of the borrower’s character, capacity to repay the loan, the adequacy of the 
borrower’s capital and collateral, as well as an evaluation of conditions affecting the borrower, is performed. Analysis of the 
borrower’s past, present and future cash flows is also an important aspect of the Company’s analysis. 

Concentration analysis assists in identifying industry specific risk inherent in commercial, financial and agricultural lending. 
Mitigants include the identification of secondary and tertiary sources of repayment and appropriate increases in oversight.   

Commercial, financial and agricultural loans generally present a higher level of risk than certain other types of loans, particularly 
during slow economic conditions.

- 49 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commercial Real Estate Lending
The Company engages in commercial real estate lending in its primary market area and surrounding areas. The Company’s 
commercial  real  estate  portfolio  is  secured  primarily  by  residential  housing,  commercial  buildings,  raw  land  and  hotels. 
Generally, commercial real estate loans have terms that do not exceed 20 years, have loan-to-value ratios of up to 80% of the 
appraised value of the property and are typically secured by personal guarantees of the borrowers.

As economic conditions deteriorate, the Company reduces its exposure in real estate loans with higher risk characteristics.  In 
underwriting these loans, the Company performs a thorough analysis of the financial condition of the borrower, the borrower’s 
credit history, and the reliability and predictability of the cash flow generated by the property securing the loan. Appraisals on 
properties securing commercial real estate loans originated by the Company are performed by independent appraisers.

Commercial real estate loans generally present a higher level of risk than certain other types of loans, particularly during slow 
economic conditions. 

Real Estate Construction Lending 
The Company engages in real estate construction lending in its primary market area and surrounding areas. The Company’s 
real estate construction lending consists of commercial and residential site development loans, as well as commercial building 
construction and residential housing construction loans.  

The Company’s commercial real estate construction loans are generally secured with the subject property, and advances are 
made in conformity with a pre-determined draw schedule supported by independent inspections.  Terms of construction loans 
depend on the specifics of the project, such as estimated absorption rates, estimated time to complete, etc.  

In underwriting commercial real estate construction loans, the Company performs a thorough analysis of the financial condition 
of the borrower, the borrower’s credit history, the reliability and predictability of the cash flow generated by the project using 
feasibility studies, market data, etc. Appraisals on properties securing commercial real estate loans originated by the Company 
are performed by independent appraisers.

Real estate construction loans generally present a higher level of risk than certain other types of loans, particularly during slow 
economic conditions. The difficulty of estimating total construction costs adds to the risk as well. 

  Mortgage Lending

The Company’s real estate mortgage portfolio is comprised of consumer residential mortgages and business loans secured by 
one-to-four family properties. One-to-four family residential mortgage loan originations, including home equity installment 
and  home  equity  lines  of  credit  loans,  are  generated  by  the  Company’s  marketing  efforts,  its  present  customers,  walk-in 
customers and referrals. These loans originate primarily within the Company’s market area or with customers primarily from 
the market area.

The Company offers fixed-rate and adjustable rate mortgage loans with terms up to a maximum of 25-years for both permanent 
structures  and  those  under  construction.  The  Company’s  one-to-four  family  residential  mortgage  originations  are  secured 
primarily by properties located in its primary market area and surrounding areas. The majority of the Company’s residential 
mortgage loans originate with a loan-to-value of 80% or less. Home equity installment loans are secured by the borrower’s 
primary residence with a maximum loan-to-value of 80% and a maximum term of 15 years. Home equity lines of credit are 
secured by the borrower’s primary residence with a maximum loan-to-value of 90% and a maximum term of 20 years. 

In underwriting one-to-four family residential real estate loans, the Company evaluates the borrower’s ability to make monthly 
payments, the borrower’s repayment history and the value of the property securing the loan. The ability to repay is determined 
by the borrower’s employment history, current financial conditions, and credit background. The analysis is based primarily on 
the customer’s ability to repay and secondarily on the collateral or security. Most properties securing real estate loans made 
by the Company are appraised by independent fee appraisers. The Company generally requires mortgage loan borrowers to 
obtain an attorney’s title opinion or title insurance, and fire and property insurance (including flood insurance, if necessary) in 
an amount not less than the amount of the loan. The Company does not engage in sub-prime residential mortgage originations. 

Residential mortgage loans and home equity loans generally present a lower level of risk than certain other types of consumer 
loans because they are secured by the borrower’s primary residence.

- 50 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Obligations of States and Political Subdivisions
The  Company  lends  to  local  municipalities  and  other  tax-exempt  organizations. These  loans  are  primarily  tax-anticipation 
notes and, as such, carry little risk. Historically, the Company has never had a loss on any loan of this type.

Personal Lending
The Company offers a variety of secured and unsecured personal loans, including vehicle loans, mobile home loans and loans 
secured by savings deposits as well as other types of personal loans. 

Personal loan terms vary according to the type and value of collateral and creditworthiness of the borrower. In underwriting 
personal loans, a thorough analysis of the borrower’s willingness and financial ability to repay the loan as agreed is performed. 
The ability to repay is determined by the borrower’s employment history, current financial conditions and credit background. 

Personal loans may entail greater credit risk than do residential mortgage loans, particularly in the case of personal loans which 
are unsecured or are secured by rapidly depreciable assets, such as automobiles or recreational equipment. In such cases, any 
repossessed collateral for a defaulted personal loan may not provide an adequate source of repayment of the outstanding loan 
balance as a result of the greater likelihood of damage, loss or depreciation. In addition, personal loan collections are dependent 
on the borrower’s continuing financial stability and, thus are more likely to be affected by adverse personal circumstances. 
Furthermore, the application of various federal and state laws, including bankruptcy and insolvency laws, may limit the amount 
which can be recovered on such loans.

Other real estate owned

Assets acquired in settlement of mortgage loan indebtedness are recorded as other real estate owned (OREO) at fair value less 
estimated costs to sell, establishing a new cost basis. Costs to maintain the assets and subsequent gains and losses attributable 
to their disposal are included in other expense as realized. No depreciation or amortization expense is recognized. At December 
31, 2012 and 2011, the carrying value of other real estate owned was $428,000 and $427,000, respectively.

Goodwill and intangibles

Goodwill represents the excess of the cost of an acquisition over the fair value of the net assets acquired. Other intangible 
assets represent purchased assets that also lack physical substance but can be separately distinguished from goodwill because of 
contractual or other legal rights or because the asset is capable of being sold or exchanged either on its own or in combination 
with a related contract, asset or liability. It is the Company’s policy that goodwill be tested at least annually for impairment.

Premises and equipment and depreciation

Premises and equipment are stated at cost less accumulated depreciation.  Depreciation is computed principally using the straight-
line method over the estimated useful lives of the related assets, which range from 3 to 10 years for furniture and equipment 
and 25 to 50 years for buildings. Expenditures for maintenance and repairs are charged against income as incurred. Costs of 
major additions and improvements are capitalized. Amortization of leasehold improvements is computed by straight line over 
the shorter of the assets’ useful life or the related lease term.

Trust assets and revenues

Assets held in a fiduciary capacity are not assets of the Bank or the Bank’s Trust Department and are, therefore, not included 
in the consolidated financial statements. Trust revenues are recorded on the accrual basis.

Bank owned life insurance, annuities and split-dollar arrangements

The cash surrender value of bank owned life insurance and annuities is carried as an asset, and changes in cash surrender value 
are recorded as non-interest income. 

GAAP requires split-dollar life insurance arrangements to have a liability recognized related to the postretirement benefits 
covered by an endorsement split-dollar life insurance arrangement. The accrued benefit liability was $738,000 and $709,000 as 
of December 31, 2012 and 2011, respectively. Related expenses for 2012, 2011 and 2010 were $29,000, $49,000 and $39,000, 
respectively.

- 51 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Investments in low-income housing partnerships

The Company’s investments in low-income housing partnerships are accounted for using the “equity method” prescribed by 
ASC Topic 323. In accordance with ASC Topic 740, tax credits are recognized as they become available. Any residual loss is 
amortized as the tax credits are received.

Income taxes

The Company accounts for income taxes in accordance with income tax accounting guidance ASC Topic 740, Income Taxes.

Current income tax accounting guidance results in two components of income tax expense: current and deferred. Current income 
tax expense reflects taxes to be paid or refunded for the current period by applying the provisions of the enacted tax law to the 
taxable income or excess of deductions over revenues. The Company determines deferred income taxes using the liability (or 
balance sheet) method. Under this method, the net deferred tax asset or liability is based on the tax effects of the differences 
between the book and tax bases of assets and liabilities, and enacted changes in tax rates and laws are recognized in the period 
in which they occur.

Deferred income tax expense results from changes in deferred tax assets and liabilities between periods. Deferred tax assets are 
reduced by a valuation allowance if, based on the weight of the evidence available, it is more likely than not that some portion 
or all of a deferred tax asset will not be realized.

The Company accounts for uncertain tax positions if it is more likely than not, based on the technical merits, that the tax position 
will be realized or sustained upon examination. The term more likely than not means a likelihood of more than 50 percent; 
the terms examined and upon examination also include resolution of the related appeals or litigation processes, if any. A tax 
position that meets the more-likely-than-not recognition threshold is initially and subsequently measured as the largest amount 
of tax benefit that has a greater than 50 percent likelihood of being realized upon settlement with a taxing authority that has 
full knowledge of all relevant information. The determination of whether or not a tax position has met the more-likely-than-
not recognition threshold considers the facts, circumstances and information available at the reporting date and is subject to 
management’s judgment.

The Company recognizes interest and penalties on income taxes, if any, as a component of income tax expense.

Advertising

The Company follows the policy of charging costs of advertising to expense as incurred. Advertising expenses were $172,000, 
$144,000 and $127,000 in 2012, 2011 and 2010, respectively.

Off-balance sheet financial instruments

In the ordinary course of business, the Bank has entered into off-balance sheet financial instruments consisting of commitments 
to extend credit and letters of credit. Such financial instruments are recorded on the consolidated balance sheet when they are 
funded.

Transfer of financial assets

Transfers of financial assets are accounted for as sales, when control over the assets has been surrendered. Control over transferred 
assets is deemed to be surrendered when (1) the assets have been isolated from the Company, (2) the transferee obtains the right 
(free of conditions that constrain it from taking advantage of that right) to pledge or exchange the transferred assets, and (3) the 
Company does not maintain effective control over the transferred assets through an agreement to repurchase them before their 
maturity.

- 52 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Stock-based compensation

The  Company  sponsors  a  stock  option  plan  for  certain  key  officers.  Compensation  expense  for  stock  options  granted  is 
measured using the fair value of the award on the grant date and is recognized over the vesting period. The Company recognized 
$25,000, $26,000 and $58,000 of expense for the years ended December 31, 2012, 2011 and 2010, respectively, for stock-based 
compensation. The stock-based compensation expense amounts were derived based on the fair value of options using the Black-
Scholes option-pricing model. The following weighted average assumptions were used to value options granted in the periods 
indicated. There were no new options granted in 2010.

Expected life of options 
Risk-free interest rate 
Expected volatility 
Expected dividend yield 

2012

7 years 
1.78% 
22.12% 
4.86% 

2011

7 years 
1.39% 
21.91% 
4.62% 

2010

N/A
N/A
N/A
N/A

Segment reporting
  Management does not separately allocate expenses, including the cost of funding loan demand, between the commercial, retail 
and trust operations of the Company. As such, discrete financial information is not available, and segment reporting would not 
be meaningful.

Subsequent events

The Company has evaluated events and transactions occurring subsequent to the consolidated statement of financial condition 
date of December 31, 2012, for items that should potentially be recognized or disclosed in the consolidated financial statements. 
The evaluation was conducted through the date these consolidated financial statements were issued.

3.  receNt accOuNtiNg staNdards update (asu)

ASU 2013-02

In February 2013, the Financial Accounting Standards Board (FASB) issued ASU 2013-02, Reporting of Amounts Reclassified Out 
of Accumulated Other Comprehensive Income.

The objective of this ASU is to improve the reporting of reclassifications out of accumulated other comprehensive income. This 
ASU  requires  an  entity  to  report  the  effect  of  significant  reclassifications  out  of  accumulated  other  comprehensive  income,  by 
component, on the respective line items in the income statement if the amount being reclassified is required under U.S. generally 
accepted accounting principles (GAAP) to be reclassified in its entirety to net income. Reclassifications that are not required under 
U.S. GAAP to be reclassified in their entirety to net income in the same reporting period are required to be cross-referenced to other 
U.S. GAAP disclosures that provide additional detail about those amounts. This is the case when a portion of the amount reclassified 
out of accumulated other comprehensive income is reclassified to a balance sheet account rather than directly to income or expense 
in the same reporting period. For example, some portion of net periodic pension cost is immediately reported in net income, but other 
portions may be capitalized to an asset balance such as fixed assets or inventory. An entity with significant defined benefit pension 
costs reclassified out of accumulated other comprehensive income but not to net income in its entirety in the same reporting period 
should identify the amount of each pension cost component reclassified out of accumulated other comprehensive income and make 
reference to the relevant pension cost disclosure that provides greater detail about these reclassifications.

The  amendments  do  not  change  the  current  requirements  for  reporting  net  income  or  other  comprehensive  income  in  financial 
statements. However, the amendments require an entity to provide information about the amounts reclassified out of accumulated 
other comprehensive income by component. In addition, an entity is required to present, either on the face of the statement where 
net income is presented or in the notes, significant amounts reclassified out of accumulated other comprehensive income.

The provisions of this ASU are effective for public entities prospectively for reporting periods beginning after December 15, 2012. 
Early adoption is permitted. The Company has included these reclassification adjustments in the consolidated financial statements 
for the periods presented.

4.  restrictiONs ON cash aNd due frOm BaNks

The Bank is required to maintain cash reserve balances with the Federal Reserve Bank. The total required reserve balances were 
$225,000 and $1,048,000 as of December 31, 2012 and 2011, respectively.

- 53 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

5.  securities

The Company’s investment portfolio includes primarily bonds issued by U.S. Government sponsored agencies (approximately 59%) 
and municipalities (approximately 38%) as of December 31, 2012. Most of the municipal bonds are general obligation bonds with 
maturities or pre-refunding dates within 5 years. The remaining 3% of the portfolio includes mortgage-backed securities issued by 
Government-sponsored agencies and backed by residential mortgages and a group of equity investments in other financial institutions. 

The amortized cost and fair value of securities as of December 31, 2012 and 2011, by contractual maturity, are shown below (in 
thousands). Expected maturities may differ from contractual maturities because the securities may be called or prepaid with or 
without prepayment penalties.

Securities Available for Sale

Type and maturity
Obligations of U.S. Government agencies and corporations
  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Mortgage-backed securities 
Equity securities 
Total 

December 31, 2012

Amortized
Cost

$    7,908 
42,253 
22,004 
72,165 

10,448 
29,595 
4,727 
731 
45,501 

2,502 
985 
$121,153 

Fair
Value

$    7,996 
42,796 
22,025 
72,817 

10,505 
29,809 
4,936 
726 
45,976 

2,526 
1,019 
$122,338 

Gross
Unrealized
Gains

Gross
Unrealized
Losses

$     88 
543 
53 
684 

57 
246 
215 
– 
518 

24 
145 
$1,371 

$     –
– 
(32) 
(32)

–
(32)
(6)
(5)
(43)

–
(111)
$(186)

- 54 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

December 31, 2011

Securities Available for Sale

Type and maturity
Obligations of U.S. Government agencies and corporations
  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 

Corporate Notes

After one year but within five years 

Mortgage-backed securities 
Equity securities 
Total 

Amortized
Cost

$    2,918 
51,629 
12,497 
67,044 

11,076 
21,944 
3,976 
36,996 

1,000 
1,000 

4,035 
985 
$110,060 

Fair
Value

$    2,947 
52,202 
12,539 
67,688 

11,154 
22,289 
4,147 
37,590 

1,004 
1,004 

4,109 
890 
$111,281 

Gross
Unrealized
Gains

Gross
Unrealized
Losses

$     29 
584 
42 
655 

78 
369 
173 
620 

4 
4 

74 
97 
$1,450 

$     –

(11) 
– 
(11)

–
(24)
(2)
(26)

–
–

–
(192)
$(229)

Certain obligations of the U.S. Government and state and political subdivisions are pledged to secure public deposits, securities sold 
under agreements to repurchase and for other purposes as required or permitted by law. The carrying value of the pledged assets was 
$30,785,000 and $25,953,000 at December 31, 2012 and 2011, respectively.

In addition to cash received from the scheduled maturities of securities, some investment securities available for sale are sold at 
current market values during the course of normal operations. Following is a summary of proceeds received from all investment 
securities transactions and the resulting realized gains and losses (in thousands):

Gross proceeds from sales of securities 
Securities available for sale:

Gross realized gains from called securities 
Gross realized losses 

2012

$– 

$2 
– 

Years
2011

$– 

$6 
– 

2010

$  –

$31 
–

- 55 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities 
have been in a continuous unrealized loss position, at December 31, 2012 (in thousands):

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Debt securities 

Unrealized Losses at December 31, 2012

Less Than 12 Months
Unrealized
Losses

Fair
Value

12 Months or More
Fair
Unrealized
Value
Losses

Total

Fair
Value

Unrealized
Losses

$11,471 
13,040 
24,511 

$(32) 
(43) 
(75) 

$    – 
– 
– 

$   – 
– 
– 

$11,471 
13,040 
24,511 

$  (32) 
(43)
(75)

Equity securities 

249 

(13) 

251 

(98) 

500 

(111)

Total temporarily impaired securities 

$24,760 

$(88) 

$251 

$(98) 

$25,011 

$(186)

There are 38 debt securities that were in an unrealized loss position on December 31, 2012, but none that have had unrealized losses 
for more than 12 months. These securities have maturity dates ranging from September 2013 to December 2028 and represent 
approximately 20.5% of the total debt securities’ amortized cost as of December 31, 2012. 

The unrealized losses noted above are considered to be temporary impairments. The decline in the values of the debt securities are 
due only to interest rate fluctuations, rather than erosion of issuer credit quality. As a result, the payment of contractual cash flows, 
including principal repayment, is not at risk. As management does not intend to sell the securities, does not believe the Company will 
be required to sell the securities before recovery and expects to recover the entire amortized cost basis, none of the debt securities 
are deemed to be other-than-temporarily impaired. 

Equity securities owned by the Company consist of common stock of various financial services providers (“Bank Stocks”) and are 
evaluated quarterly for evidence of other-than-temporary impairment. There were nine equity securities that were in an unrealized 
loss position on December 31, 2012, and eight of those that comprise a group of securities with unrealized losses for 12 months 
or more. Individually, none of these eight equity securities have significant unrealized losses. Of the eight equity securities that 
have sustained unrealized losses for more than 12 months, six have increased in fair value during the year of 2012, indicating the 
possibility of full recovery and therefore are deemed to be temporarily impaired. Of the two remaining stocks experiencing sustained 
unrealized losses, the amount of individual loss is not material and increases in value were noted, at times, in 2012. Management has 
identified no other-than-temporary impairment as of, or for the periods ended, December 31, 2012 and 2011 in the equity portfolio. 
Management continues to track the performance of each stock owned to determine if it is prudent to deem any further other-than-
temporary impairment charges. The Company has the ability and intent to hold its equity securities until recovery of unrealized losses.

If market values of the bank stocks recover, accounting principles generally accepted in the United States of America do not allow 
reversal of the other-than-temporary impairment charges previously recognized until the security is sold, at which time any proceeds 
above the carrying value will be recognized as gain on the sale of investment securities. The Company recognized $40,000 of 
impairment charges in 2010. 

- 56 -

 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities 
had been in a continuous unrealized loss position, at December 31, 2011 (in thousands):

Less Than 12 Months
Unrealized
Losses

Fair
Value

Unrealized Losses at December 31, 2011
12 Months or More
Unrealized
Fair
Losses
Value

Fair
Value

Total

Unrealized
Losses

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Debt securities 

$  6,489 
4,321 
10,810 

$  (11) 
(26) 
(37) 

$    – 
– 
– 

$     – 
– 
– 

$  6,489 
4,321 
10,810 

$  (11) 
(26)
(37)

Equity securities 

423 

(80) 

232 

(112) 

655 

(192)

Total temporarily impaired securities 

$11,233 

$(117) 

$232 

$(112) 

$11,465 

$(229)

6.  lOaNs aNd related allOwaNce fOr lOaN lOsses

The following table presents the classes of the loan portfolio summarized by the aggregate pass rating and the classified ratings of 
special mention, substandard and doubtful within the Company’s internal risk rating system as of December 31, 2012 and December 
31, 2011 (in thousands):

As of December 31, 2012

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal  

Total 

As of December 31, 2011

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal  

Total 

Pass

$  17,570 
55,198 
14,001 
144,179 
12,769 
5,024 
$248,741 

$  17,657 
48,108 
14,616 
161,607 
8,780 
6,640 
$257,408 

Special
Mention

$     904 
8,939 
1,022 
3,864 
– 
10 
$14,739 

$     671 
8,898 
1,022 
7,513 
– 
18 
$18,122 

Substandard

Doubtful

Total

$   822 
5,010 
867 
2,350 
– 
– 
$9,049 

$1,089 
3,768 
720 
3,758 
– 
– 
$9,335 

$       – 
40 
2,202 
2,729 
– 
– 
$4,971 

$       – 
– 
1,150 
3,666 
– 
– 
$4,816 

$  19,296
69,187
18,092
153,122
12,769
5,034
$277,500

$  19,417
60,774
17,508
176,544
8,780
6,658
$289,681

- 57 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The Company has certain loans in its portfolio that are considered to be impaired. It is the policy of the Company to recognize income 
on impaired loans that have been transferred to nonaccrual status on a cash basis, only to the extent that it exceeds principal balance 
recovery. Until an impaired loan is placed on nonaccrual status, income is recognized on the accrual basis. Collateral analysis is 
performed on each impaired loan at least quarterly and results are used to determine if a specific reserve is necessary to adjust the 
carrying value of each individual loan down to the estimated fair value. Generally, specific reserves are carried against impaired 
loans  based  upon  estimated  collateral  value  until  a  confirming  loss  event  occurs  or  until  termination  of  the  credit  is  scheduled 
through liquidation of the collateral or foreclosure. Charge off will occur when a confirmed loss is identified. Professional appraisals 
of collateral, discounted for expected selling costs, are used to determine the charge-off amount. The following tables summarize 
information regarding impaired loans by portfolio class as of December 31, 2012 and December 31, 2011 (in thousands):

As of December 31, 2012
Unpaid
Principal
Balance

Recorded
Investment

Related
Allowance

As of December 31, 2011
Unpaid
Principal
Balance

Recorded
Investment

Related
Allowance

Impaired loans
With no related allowance recorded:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   160 
2,672 
2,004 
487 

$   160 
2,672 
2,197 
523 

$       – 
– 
– 
– 

$   238 
2,312 
720 
2,254 

$   238 
2,312 
720 
2,254 

With an allowance recorded:

Real estate - construction 
Real estate - mortgage 

Total:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   198 
2,141 

$   198 
2,141 

$     91 
1,036 

$1,150 
2,865 

$1,150 
2,865 

$   160 
2,672 
2,202 
2,628 
$7,662 

$   160 
2,672 
2,395 
2,664 
$7,891 

$       – 
– 
91 
1,036 
$1,127 

$   238 
2,312 
1,870 
5,119 
$9,539 

$   238 
2,312 
1,870 
5,119 
$9,539 

$    –
–
–
–

$343
432

$    –
–
343
432
$775

- 58 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Year Ended December 31, 2012

Year Ended December 31, 2011

Year Ended December 31, 2010

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Impaired loans
With no related allowance recorded:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   199 
2,492 
1,362 
1,371 

$  14 
119 
– 
– 

$  – 
3 
– 
– 

$   274 
2,354 
485 
2,453 

$  19 
139 
42 
34 

$  – 
10 
14 
47 

$1,097 
1,844 
550 
2,712 

$  23 
123 
15 
99 

$  –
17
15
6

With an allowance recorded:

Real estate - construction 
Real estate - mortgage 

Total:

$   674 
2,503 

$    – 
– 

$15 
– 

$1,025 
2,051 

   $    – 
65 

  $  – 
– 

$   300 
1,491 

   $    2 
14 

 $  2
14

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   199 
2,492 
2,036 
3,874 
$8,601 

$  14 
119 
– 
– 
$133 

$  – 
3 
15 
– 
$18 

$   274 
2,354 
1,510 
4,504 
$8,642 

$  19 
139 
42 
99 
$299 

$  – 
10 
14 
47 
$71 

$1,097 
1,844 
850 
4,203 
$7,994 

$  23 
123 
17 
113 
$276 

$  –
17
17
20
$54

The following table presents nonaccrual loans by classes of the loan portfolio as of December 31, 2012 and December 31, 2011 (in 
thousands):

Nonaccrual loans:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total 

December 31, 2012

December 31, 2011

$       – 
1,170 
2,202 
3,617 
$6,989 

$       2
520
1,497
5,928
$7,947

Interest income not recorded based on the original contractual terms of the loans for nonaccrual loans was $472,000, $405,000 
and $281,000 in 2012, 2011 and 2010, respectively. The aggregate amount of demand deposits that have been reclassified as loan 
balances at December 31, 2012 and 2011 were $620,000 and $24,000, respectively.

- 59 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The performance and credit quality of the loan portfolio is also monitored by analyzing the age of the loans receivable as determined 
by the length of time a recorded payment is past due. The following table presents the classes of the loan portfolio summarized by 
the past due status as of December 31, 2012 and December 31, 2011 (in thousands):

As of December 31, 2012

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states

and political subdivisions 

Personal 

Total 

30-59 Days
Past Due

60-89 Days
Past Due

Greater than
90 Days

Total Past
Due

$     30 
295 
9 
1,359 

– 
29 
$1,722 

$       – 
819 
136 
3,131 

– 
25 
$4,111 

$   191 
1,928 
2,335 
4,428 

– 
2 
$8,884 

$     221 
3,042 
2,480 
8,918 

– 
56 
$14,717 

Current

$  19,075 
66,145 
15,612 
144,204 

12,769 
4,978 
$262,783 

As of December 31, 2011

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states

and political subdivisions 

Personal 

Total 

30-59 Days
Past Due

60-89 Days
Past Due

Greater than
90 Days

Total Past
Due

$   220 
245 
278 
2,871 

– 
50 
$3,664 

$       2 
466 
32 
145 

– 
11 
$   656 

$       30 
1,319 
2,030 
7,303 

– 
6 
$10,688 

$     252 
2,030 
2,340 
10,319 

– 
67 
$15,008 

Current

$  19,165 
58,744 
15,168 
166,225 

8,780 
6,591 
$274,673 

Loans Past
Due Greater
than 90 Days
and Accruing

$   191
758
330
1,318

–
2
$2,599

Loans Past
Due Greater
than 90 Days
and Accruing

$     30
799
533
1,375

–
6
$2,743

Total 
Loans

$  19,296 
69,187 
18,092 
153,122 

12,769 
5,034 
$277,500 

Total 
Loans

$  19,417 
60,774 
17,508 
176,544 

8,780 
6,658 
$289,681 

- 60 -

 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following tables summarize the activity in the allowance for loan losses by loan class and loans by loan class, segregated into 
the amount required for loans individually evaluated for impairment and the amount required for loans collectively evaluated for 
impairment as of and for the years ended December 31, 2012 and  2011 (in thousands):

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political
subdivisions

Personal

Total

Allowance for loan losses:

Beginning Balance, January 1, 2012 
Charge-offs 
Recoveries 
Provisions 
Ending balance 

$     195 
(25) 
8 
1 
$     179 

$     455 
– 
– 
8 
$     463 

$     442 
(193) 
– 
(47) 
$     202 

$    1,771 
(852) 
– 
1,468 
$    2,387 

$         – 
– 
– 
– 
$         – 

$     68 
(1) 
2 
(19) 
$     50 

$    2,931
(1,071)
10
1,411
$    3,281

As of December 31, 2012
Allowance for loan losses:
Ending balance 
Ending balance: individually

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political
subdivisions

Personal

Total

$     179 

$     463 

$     202 

$    2,387 

$         – 

$     50 

$    3,281

evaluated for impairment 

$         – 

$         – 

$       91 

$    1,036 

$         – 

$       – 

$    1,127

Ending balance: collectively

evaluated for impairment 

$     179 

$     463 

$      111 

$    1,351 

$         – 

$     50 

$    2,154

Loans, net of unearned interest:

Ending balance 
Ending balance: individually

$19,296 

$69,187 

$18,092 

$153,122 

$12,769 

$5,034 

$277,500

evaluated for impairment 

$     160 

$  2,672 

$  2,202 

$    2,628 

$         – 

$       – 

$    7,662

Ending balance: collectively

evaluated for impairment 

$19,136 

$66,515 

$15,890 

$150,494 

$12,769 

$5,034 

$269,838

- 61 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

Allowance for loan losses:

Beginning Balance, January 1, 2011 
Charge-offs 
Recoveries 
Provisions 
Ending balance 

$     163 
(18) 
2 
48 
$     195 

$     442 
(37) 
– 
50 
$     455 

$     336 
– 
– 
106 
$     442 

$    1,810 
(205) 
10 
156 
$    1,771 

$       – 
– 
– 
– 
$       – 

$     73 
(22) 
13 
4 
$     68 

$    2,824
(282)
25
364
$    2,931

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

$     195 

$     455 

$     442 

$    1,771 

$       – 

$     68 

$    2,931

As of December 31, 2011
Allowance for loan losses:
Ending balance 
Ending balance: individually

evaluated for impairment 

$         – 

$         – 

$     343 

$       432 

$       – 

$       – 

$       775

Ending balance: collectively

evaluated for impairment 

$     195 

$     455 

$       99 

$    1,339 

$       – 

$     68 

$    2,156

Loans, net of unearned interest:

Ending balance 
Ending balance: individually

$19,417 

$60,774 

$17,508 

$176,544 

$8,780 

$6,658 

$289,681

evaluated for impairment 

$     238 

$  2,312 

$  1,870 

$    5,119 

$       – 

$       – 

$    9,539

Ending balance: collectively

evaluated for impairment 

$19,179 

$58,462 

$15,638 

$171,425 

$8,780 

$6,658 

$280,142

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

$     163 

$     442 

$     336 

$    1,810 

$       – 

$     73 

$    2,824

As of December 31, 2010
Allowance for loan losses:
Ending balance 
Ending balance: individually

evaluated for impairment 

$         – 

$         – 

$     235 

$       335 

$       – 

$       – 

$       570

Ending balance: collectively

evaluated for impairment 

$     163 

$     442 

$     101 

$    1,475 

$       – 

$     73 

$    2,254

Loans, net of unearned interest:

Ending balance 
Ending balance: individually

$19,911 

$56,305 

$13,256 

$190,958 

$8,984 

$8,688 

$298,102

evaluated for impairment 

$     309 

$  2,395 

$  1,150 

$    3,889 

$       – 

$       – 

$    7,743

Ending balance: collectively

evaluated for impairment 

$19,602 

$53,910 

$12,106 

$187,069 

$8,984 

$8,688 

$290,359

- 62 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Balance of allowance - beginning of period 
Loans charged off:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Personal 

Total charge-offs 

Recoveries of loans previously charged off:
Commercial, financial and agricultural 
Real estate - mortgage 
Personal 

Total recoveries 

Net charge-offs 
Provision for loan losses 
Balance of allowance - end of period 

Ratio of net charge-offs during period to

average loans outstanding 

Years Ended December 31,
2011
$2,824 

2012
$2,931 

2010
$2,719

25 
– 
193 
852 
1 
1,071 

8 
– 
2 
10 

18 
37 
– 
205 
22 
282 

2 
10 
13 
25 

134
–
–
482
38
654

–
–
18
18

1,061 
1,411 
$3,281 

257 
364 
$2,931 

636
741
$2,824

0.38% 

0.09% 

0.21%

The Company identified no loans that were considered troubled debt restructurings during the periods presented, and did not have 
any troubled debt restructurings as of December 31, 2012 or 2011.

- 63 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

7.  pledged assets

The Bank must maintain sufficient qualifying collateral with the Federal Home Loan Bank (FHLB), in order to secure borrowings. 
Therefore, a Master Collateral Agreement has been entered into which pledges all mortgage related assets as collateral for future 
borrowings. Mortgage related assets could include loans or investment securities. As of December 31, 2012, the amount of loans 
included in qualifying collateral was $195,252,000, for a collateral value of $127,136,000. No investment securities are included in 
qualifying collateral as of December 31, 2012.

8.  BaNk OwNed life iNsuraNce aNd aNNuities

The Company holds bank-owned life insurance (BOLI), deferred annuities and payout annuities with a combined cash value of 
$14,402,000 and $14,069,000 at December 31, 2012 and 2011, respectively. As annuitants retire, the deferred annuities may be 
converted to payout annuities to create payment streams that match certain post-retirement liabilities. The cash surrender value 
on the BOLI and annuities increased by $333,000, $501,000 and $502,000 in 2012, 2011 and 2010, respectively, from earnings 
recorded as non-interest income and from premium payments, net of cash payments received. The contracts are owned by the Bank 
in various insurance companies. The crediting rate on the policies varies annually based on the insurance companies’ investment 
portfolio returns in their general fund and market conditions. Changes in cash value of BOLI and annuities in 2012 and 2011 are 
shown below (in thousands):

Balance as of December 31, 2010 

Earnings 
Premiums on existing policies 
Annuity payments received 
Balance as of December 31, 2011 

Earnings 
Premiums on existing policies 
Annuity payments received 
Net proceeds from life insurance claim 
Balance as of December 31, 2012 

Life
Insurance
$13,222 

Deferred
Annuities
$300 

Payout
Annuities
$  46 

440 
56 
– 
$13,718 

409 
56 
– 
(147) 
$14,036 

13 
14 
– 
$327 

13 
14 
– 
– 
$354 

1 
– 
(23) 
$  24 

1 
– 
(13) 
– 
$  12 

Total
$13,568

454
70
(23)
$14,069

423
70
(13)
(147)
$14,402

9.  premises aNd equipmeNt

Premises and equipment consist of the following (in thousands):

Land 
Buildings and improvements 
Furniture, computer software and equipment 

Less: accumulated depreciation and amortization 

December 31,

2012
$     864 
8,510 
4,523 
13,897 
(7,425) 
$  6,472 

2011
$     864
8,454
4,307
13,625
(6,915) 

$  6,710

Depreciation and amortization expense on premises and equipment charged to operations was $524,000 in 2012, $581,000 in 2011 
and $565,000 in 2010.

- 64 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

10.  acquisitiON

On September 8, 2006, the Company completed its acquisition of a branch office in Richfield, PA. The acquisition included real 
estate, deposits and loans. The assets and liabilities of the acquired branch office were recorded on the consolidated statement of 
financial condition at their estimated fair values as of September 8, 2006, and its results of operations have been included in the 
consolidated statements of income since such date. 

Included in the purchase price of the branch was goodwill and core deposit intangible of $2,046,000 and $449,000, respectively. 
The core deposit intangible is being amortized over a ten-year period on a straight line basis. The goodwill is not amortized, but 
is measured annually for impairment. Core deposit intangible amortization expense of $45,000 was recorded in each of the years 
2012, 2011 and 2010. Intangible amortization expense projected for the succeeding five years beginning in 2013 is estimated to be 
$45,000 per year through 2014 and $29,000 for 2015.

11.  iNvestmeNt iN uNcONsOlidated suBsidiary

On September 1, 2006, the Company invested in Liverpool Community Bank (formerly known as The First National Bank of Liverpool) 
(LCB), Liverpool, PA, by purchasing 39.16% of its outstanding common stock. This investment is accounted for under the equity 
method of accounting. The investment is being carried at $4,000,000 as of December 31, 2012. The investment is evaluated quarterly 
for impairment. A loss in value of the investment which is determined to be other than a temporary decline would be recognized as 
a loss in the period in which such determination is made. Evidence of a loss in value might include, but would not necessarily be 
limited to, absence of an ability to recover the carrying amount of the investment or inability of LCB to sustain an earnings capacity 
which would justify the current carrying value of the investment.

12. depOsits

Deposits consist of the following (in thousands):

Demand, non-interest bearing 
NOW and Money Market 
Savings 
Time deposits, $100,000 or more 
Other time deposits 

December 31,

2012
$  71,318 
90,349 
56,382 
33,007 
135,695 
$386,751 

2011
$  64,751
93,056
50,715
33,033
145,110
$386,665

Aggregate amount of scheduled maturities of time deposits as of December 31, 2012 include the following (in thousands):

Maturing in:
  2013 
  2014 
  2015 
  2016 
  2017 
  Later 

$100,000
or more
$11,426 
8,034 
8,983 
2,316 
1,080 
1,168 
$33,007 

Time Deposits

Other
$  58,751 
27,729 
28,886 
11,088 
5,754 
3,487 
$135,695 

Total Time
Deposits
70,177
35,763
37,869
13,404
6,834
4,655
168,702

- 65 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

13.  BOrrOwiNgs

Borrowings consist of the following (dollars in thousands):

December 31, 2012

December 31, 2011

December 31, 2010

Outstanding
Balance

Rate

Outstanding
Balance

Rate

Outstanding
Balance

Rate

For the year 2012
Weighted
Average
Rate

Average
Balance

Securities sold under

agreements to repurchase 

$3,836 

0.10% 

$3,500 

0.10% 

$3,314 

0.10% 

$3,608 

0.10%

Short-term borrowings -

Federal Home Loan Bank
overnight advances 

1,600 

0.25% 

– 

– 

462 

0.25%

$5,436 

0.14% 

$3,500 

0.10% 

$3,314 

0.10% 

$4,070 

0.12%

The maximum balance of short-term borrowings at any month-end during 2012 was $ 5,920,000. 

The Bank has repurchase agreements with several of its depositors, under which customers’ funds are invested daily into an interest 
bearing account. These funds are carried by the Company as short-term debt. It is the Company’s policy to have repurchase agreements 
collateralized 100% by U.S. Government securities. As of December 31, 2012, the securities that serve as collateral for securities 
sold under agreements to repurchase had a fair value of $8,609,000. The interest rate paid on these funds is variable and subject to 
change daily.

The Bank’s maximum borrowing capacity with the Federal Home Loan Bank of Pittsburgh (“FHLB”) is $122,054,000, with a 
balance of $1,600,000 outstanding as of December 31, 2012. In order to borrow an amount in excess of $6,960,000, the FHLB 
would require the Bank to purchase additional FHLB Stock. The FHLB is a source of both short-term and long-term funding. The 
Bank must maintain sufficient qualifying collateral to secure all outstanding advances. 

The Bank has entered into an agreement under which it can borrow up to $20,000,000 from the FHLB in their Open RepoPlus 
product. There were no borrowings under this agreement during the periods included in these consolidated financial statements. 
There is no expiration date on the current agreement.

- 66 -

 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

14.  OperatiNg lease OBligatiONs

The Company has entered into a number of arrangements that are classified as operating leases. The operating leases are for several 
branch and office locations. The majority of the branch and office location leases are renewable at the Company’s option. Future 
minimum lease commitments are based on current rental payments. Rental expense charged to operations, including license fees 
for branch offices, was $114,000, $108,000 and $116,000 in 2012, 2011 and 2010, respectively.

The following is a summary of future minimum rental payments for the next five years required under operating leases that have 
initial or remaining noncancellable lease terms in excess of one year as of December 31, 2012 (in thousands):

Years ending December 31,

2013 
2014 
2015 
2016 
2017 
2018 and beyond 
Total minimum payments required 

$119
110
89
83
44
–
$445

15.  iNcOme taxes

The components of income tax expense for the three years ended December 31 were (in thousands):

Current tax expense 
Deferred tax expense (benefit) 
Total tax expense 

2012
$1,042 
(64) 
$   978 

2011
$1,562 
(20) 
$1,542 

2010
$1,467
163
$1,630 

Income tax expense related to realized securities gains was $1,000 in 2012, $2,000 in 2011 and $11,000 in 2010.

A reconciliation of the statutory income tax expense computed at 34% to the income tax expense included in the consolidated 
statements of income follows (dollars in thousands):

Income before income taxes 
Effective tax rate 

Years Ended December 31,
2011
$6,222 

2012
$4,626 

2010
$6,545

34.0% 

34.0% 

34.0%

Federal tax at statutory rate 
Tax-exempt interest 
Net earnings on BOLI 
Dividend from unconsolidated subsidiary 
Stock-based compensation 
Other permanent differences 
Total tax expense 

1,573 
(431) 
(148) 
(12) 
2 
(6) 
$   978 

2,115 
(439) 
(133) 
(8) 
7 
– 
$1,542 

2,225
(473)
(148)
(11)
19
18
$1,630

Effective tax rate  

21.1% 

24.8% 

24.9%

- 67 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Deductible temporary differences and taxable temporary differences gave rise to a net deferred tax asset for the Company as of 
December 31, 2012 and 2011.  The components giving rise to the net deferred tax asset are detailed below (in thousands):

Deferred Tax Assets

Allowance for loan losses 
Deferred directors’ compensation 
Employee and director benefits 
Qualified pension liability 
Unrealized loss from securities impairment 
Other 
Total deferred tax assets 

Deferred Tax Liabilities
Depreciation 
Equity income from unconsolidated subsidiary 
Loan origination costs 
Prepaid expense 
Unrealized gains on securities available for sale 
Annuity earnings 
Fair value of mortgage servicing rights 
Goodwill 
Total deferred tax liabilities 

December 31,

2012

$1,000 
565 
605 
321 
221 
160 
2,872 

(236) 
(398) 
(223) 
(90) 
(403) 
(58) 
(33) 
(294) 
(1,735) 

2011

$   876 
588
624
617
221 
123
3,049

(249)
(329)
(177)
(90)
(415)
(37)
–
(247)
(1,544)

Net deferred tax asset included in other assets 

$1,137 

$1,505

The Company has concluded that the deferred tax assets are realizable (on a more likely than not basis) through the combination 
of future reversals of existing taxable temporary differences, certain tax planning strategies and expected future taxable income.

It is the Company’s policy to recognize interest and penalties on unrecognized tax benefits in income tax expense in the Consolidated 
Statements of Income. No significant income tax uncertainties were identified as a result of the Company’s evaluation of its income 
tax position. Therefore, the Company recognized no adjustment for unrecognized income tax benefits for the years ended December 
31, 2012, 2011 and 2010. The Company is no longer subject to examination by taxing authorities for years before 2009. Tax years 
2009 through the present, with limited exception, remain open to examination.

- 68 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

16.  stOckhOlders’ equity aNd regulatOry matters

The Company is authorized to issue 500,000 shares of preferred stock with no par value. The Board has the ability to fix the voting, 
dividend, redemption and other rights of the preferred stock, which can be issued in one or more series. No shares of preferred stock 
have been issued.

The Company has a dividend reinvestment and stock purchase plan. Under this plan, additional shares of Juniata Valley Financial 
Corp. stock may be purchased at the prevailing market prices with reinvested dividends and voluntary cash payments, within limits. 
To the extent that shares are not available in the open market, the Company has reserved common stock to be issued under the plan. 
As of October 2005, any adjustment in capitalization of the Company will result in a proportionate adjustment to the reserved shares 
for this plan. At December 31, 2012, 141,887 shares were available for issuance under the Dividend Reinvestment Plan.

The Company periodically repurchases shares of its common stock under a share repurchase program approved by the Board of 
Directors. Repurchases have typically been through open market transactions and have complied with all regulatory restrictions on 
the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and accounted for at cost. These 
shares may be reissued for stock option exercises, employee stock purchase plan purchases and to fulfill dividend reinvestment 
program needs. During 2010, 2011 and 2012, 83,900, 33,850 and 19,793 shares, respectively, were repurchased in conjunction with 
this program. Remaining shares authorized in the program were 68,393 as of December 31, 2012.

The Company and the Bank are subject to risk-based capital standards by which bank holding companies and banks are evaluated in 
terms of capital adequacy. These regulatory capital requirements are administered by the federal banking agencies. Failure to meet 
minimum capital requirements can initiate certain mandatory and possibly additional discretionary actions by regulators that, if 
undertaken, could have a direct material effect on the Company’s consolidated financial statements. Under capital adequacy guidelines 
and the regulatory framework for prompt corrective action, the Company and the Bank must meet specific capital guidelines that 
involve quantitative measures of the Company’s and the Bank’s assets, liabilities, and certain off-balance sheet items as calculated 
under regulatory accounting practices. The Company’s and Bank’s capital amounts and classification are also subject to qualitative 
judgments by the regulators about components, risk weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy require the Company and the Bank to each maintain 
minimum amounts and ratios (set forth in the table below) of Total and Tier I capital (as defined in the regulations) to risk-weighted 
assets (as defined in the regulations), and Tier I capital (as defined in the regulations) to average assets (as defined in the regulations). 
Management believes, as of December 31, 2012 and 2011, that the Company and the Bank met all capital adequacy requirements 
to which they were subject.

As of December 31, 2012, the most recent notification from the regulatory banking agencies categorized the Bank as well capitalized 
under  the  regulatory  framework  for  prompt  corrective  action. To  be  categorized  as  “well  capitalized”,  the  Bank  must  maintain 
minimum Total risk-based, Tier I risk-based and Tier I leverage ratios as set forth in the table. To the knowledge of management, 
there are no conditions or events since these notifications that have changed the Bank’s category.

- 69 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The table below provides a comparison of the Company’s and the Bank’s risk-based capital ratios and leverage ratios to the minimum 
regulatory requirements for the periods indicated (dollars in thousands).

Juniata Valley Financial Corp. (Consolidated)

As of December 31, 2012:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

As of December 31, 2011:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

Actual

Minimum Requirement
For Capital
Adequacy Purposes

Amount 

Ratio

Amount 

Ratio

$52,803 
49,506 
49,506 

18.28% 
17.14 
10.96 

$52,588 
49,657 
49,657 

18.83% 
17.78 
11.16 

$23,103 
  11,552 
  18,074 

$22,339 
  11,169 
  17,803 

8.00%
4.00
4.00

8.00%
4.00
4.00

The Juniata Valley Bank

As of December 31, 2012:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

As of December 31, 2011:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

Actual

Minimum Requirement
For Capital
Adequacy Purposes

Minimum Regulatory
Requirements to be
“Well Capitalized”
under Prompt
Corrective Action Provisions

Amount 

Ratio

Amount 

Ratio

Amount 

Ratio

$47,812 
44,519 
44,519 

16.79% 
15.63 
9.99 

$22,780 
  11,390 
  17,822 

8.00% 
4.00 
4.00 

$28,475 
  17,085 
  22,277 

10.00%
  6.00
  5.00

$46,692 
43,757 
43,757 

16.97% 
15.91 
9.91 

$22,006 
  11,003 
  17,670 

8.00% 
4.00 
4.00 

$27,507 
  16,504 
  22,087 

10.00%
  6.00
  5.00

Certain regulatory restrictions exist regarding the ability of the Bank to transfer funds to the Company in the form of cash dividends, 
loans  or  advances. At  December  31,  2012,  $38,824,000  of  undistributed  earnings  of  the  Bank,  included  in  the  consolidated 
stockholders’ equity, was available for distribution to the Company as dividends without prior regulatory approval, subject to the 
regulatory capital requirements above.

- 70 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

17.  calculatiON Of earNiNgs per share

Basic earnings per share (EPS) is computed by dividing net income by the weighted average number of common shares outstanding 
for the period. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock 
were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the 
Company. Potential common shares that may be issued by the Company relate solely to outstanding stock options and are determined 
using the treasury stock method. The following table sets forth the computation of basic and diluted earnings per share:

Net income 
Weighted-average common shares outstanding 

Basic earnings per share 

Weighted-average common shares outstanding 
Common stock equivalents due to effect of stock options 
Total weighted-average common shares and equivalents 

Diluted earnings per share 

Anti-dilutive stock options outstanding 

18.  accumulated Other cOmpreheNsive lOss

Years Ended December 31,
2010
2011
2012
(Amounts, except earnings per share, in thousands)
$3,648 
$4,915
$4,680 
4,297
4,241 
4,231 

$  0.86 

4,231 
2 
$4,233 

$  0.86 

79 

$  1.10 

4,241 
3 
$4,244 

$  1.10 

60 

$  1.14

4,297
4
$4,301

$  1.14

70

Components of accumulated other comprehensive loss, net of tax as of December 31 of each of the last three years consist of the 
following (in thousands):

Unrealized gains on available for sale securities 
Unrecognized expense for defined benefit pension 
Accumulated other comprehensive loss 

$    800 
(2,219) 
$(1,419) 

$    823 
(3,079) 
$(2,256) 

$    399
(1,864)
$(1,465)

12/31/2012

12/31/2011

12/31/2010

19.  fair value measuremeNts

Fair  value  measurement  and  disclosure  guidance  defines  fair  value  as  the  price  that  would  be  received  to  sell  an  asset  or 
transfer a liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants 
at the measurement date under current market conditions. Additional guidance is provided on determining when the volume 
and level of activity for the asset or liability has significantly decreased. The guidance also includes guidance on identifying 
circumstances when a transaction may not be considered orderly.

Fair value measurement and disclosure guidance provides a list of factors that a reporting entity should evaluate to determine 
whether there has been a significant decrease in the volume and level of activity for the asset or liability in relation to normal 
market activity for the asset or liability. When the reporting entity concludes there has been a significant decrease in the volume 
and level of activity for the asset or liability, further analysis of the information from that market is needed, and significant 
adjustments  to  the  related  prices  may  be  necessary  to  estimate  fair  value  in  accordance  with  fair  value  measurement  and 
disclosure guidance.

- 71 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

This guidance clarifies that, when there has been a significant decrease in the volume and level of activity for the asset or liability, 
some transactions may not be orderly. In those situations, the entity must evaluate the weight of the evidence to determine 
whether the transaction is orderly. The guidance provides a list of circumstances that may indicate that a transaction is not orderly. 
A transaction price that is not associated with an orderly transaction is given little, if any, weight when estimating fair value. 

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or paid to 
transfer a liability in an orderly transaction between market participants. A fair value measurement assumes that the transaction 
to sell the asset or transfer the liability occurs in the principal market for the asset or liability or, in the absence of a principal 
market, the most advantageous market for the asset or liability. The price in the principal (or most advantageous) market used 
to measure the fair value of the asset or liability is not adjusted for transaction costs. An orderly transaction is a transaction that 
assumes exposure to the market for a period prior to the measurement date to allow for marketing activities that are usual and 
customary for transactions involving such assets and liabilities; it is not a forced transaction. Market participants are buyers 
and sellers in the principal market that are (i) independent, (ii) knowledgeable, (iii) able to transact and (iv) willing to transact.

Fair value measurement and disclosure guidance requires the use of valuation techniques that are consistent with the market 
approach,  the  income  approach  and/or  the  cost  approach. The  market  approach  uses  prices  and  other  relevant  information 
generated by market transactions involving identical or comparable assets and liabilities. The income approach uses valuation 
techniques to convert future amounts, such as cash flows or earnings, to a single present amount on a discounted basis. The 
cost approach is based on the amount that currently would be required to replace the service capacity of an asset (replacement 
cost). Valuation techniques should be consistently applied. Inputs to valuation techniques refer to the assumptions that market 
participants would use in pricing the asset or liability. Inputs may be observable, meaning those that reflect the assumptions 
market participants would use in pricing the asset or liability developed based on market data obtained from independent sources, 
or unobservable, meaning those that reflect the reporting entity’s own assumptions about the assumptions market participants 
would use in pricing the asset or liability developed based on the best information available in the circumstances. In that regard, 
the guidance establishes a fair value hierarchy for valuation inputs that gives the highest priority to quoted prices in active 
markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the 
ability to access at the measurement date.

Level 2 Inputs – Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly 
or indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical 
or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or 
liability (such as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or 
corroborated by market data by correlation or other means.

Level 3 Inputs – Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity’s own assumptions 
about the assumptions that market participants would use in pricing the assets or liabilities.

An asset’s or liability’s placement in the fair value hierarchy is based on the lowest level of input that is significant to the fair value 
measurement.. 

A description of the valuation methodologies used for instruments measured at fair value, as well as the general classification of 
such instruments pursuant to the valuation hierarchy, is set forth below. 

In general, fair value is based upon quoted market prices, where available. If such quoted market prices are not available, fair value is 
based upon internally developed models that primarily use, as inputs, observable market-based parameters. Valuation adjustments may 
be made to ensure that financial instruments are recorded at fair value. These adjustments may include amounts to reflect counterparty 
credit  quality,  the  Company’s  creditworthiness,  among  other  things,  as  well  as  unobservable  parameters. Any  such  valuation 
adjustments are applied consistently over time. The Company’s valuation methodologies may produce a fair value calculation that 
may not be indicative of net realizable value or reflective of future fair values. While management believes the Company’s valuation 
methodologies are appropriate and consistent with other market participants, the use of different methodologies or assumptions to 
determine the fair value of certain financial instruments could result in a different estimate of fair value at the reporting date. 

- 72 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Securities Available for Sale. Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For 
these securities, the Company obtains fair value measurement from an independent pricing service. The fair value measurements 
consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading 
levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among 
other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.

Impaired Loans. Certain impaired loans are reported on a non-recurring basis at the fair value of the underlying collateral since 
repayment is expected solely from the collateral. Fair value is generally determined based upon independent third-party appraisals 
of the properties, or discounted cash flows based upon the expected proceeds. These assets are included as Level 3 fair values, based 
upon the lowest level of input that is significant to the fair value measurements. 

Other Real Estate Owned. Certain assets included in other real estate owned are carried at fair value as a result of impairment and 
accordingly are presented as measured on a non-recurring basis. Values are estimated using Level 3 inputs, based on appraisals that 
consider the sales prices of property in the proximate vicinity.

The following table summarizes financial assets and financial liabilities measured at fair value as of December 31, 2012 and December 
31, 2011, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value (in thousands). 
There were no transfers of assets between fair value Level 1 and Level 2 during the year ended December 31, 2012.

Measured at fair value on a recurring basis:
Debt securities available-for-sale:

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 

  Mortgage-backed securities 
Equity securities available-for-sale 

Measured at fair value on a non-recurring basis:

Impaired loans 
Other real estate owned 

Measured at fair value on a recurring basis:
Debt securities available-for-sale:

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Corporate notes 

  Mortgage-backed securities 
Equity securities available-for-sale 

Measured at fair value on a non-recurring basis:

Impaired loans 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2012

$72,817 
45,976 
2,526 
     1,019 

$    – 
– 
– 
   1,019 

$72,817 
45,976 
2,526 
         – 

1,212 
50 

– 
– 

– 
– 

$       –
–
–
       –

1,212
50

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2011

$67,688 
37,590 
1,004 
4,109 
     890 

$    – 
– 
– 
– 
   890 

$67,688 
37,590 
1,004 
4,109 
         – 

$       –
–
–
–
       –

3,240 

– 

– 

3,240

- 73 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table presents additional quantitative information about assets measured at fair value on a nonrecurring basis and 
for which Level 3 inputs have been used to determine fair value:

December 31, 2012
Other real estate owned 
Impaired loans 

Fair Value
Estimate
$     50 
1,212 

Valuation Technique
Appraisal of collateral (1) 
Appraisal of collateral (1) 

Unobservable Input

Appraisal and liquidation adjustments (2) 
Appraisal and liquidaiton adjustments (2) 

Range
0%
0% - (7)%

(1)  Fair value is generally determined through independent appraisals of the underlying collateral 

that generally include various level 3 inputs which are not identifiable.

(2)  Appraisals may be adjusted by management for qualitative factors such as economic conditions 
and  estimated  liquidation  expenses.  The  range  of  liquidation  expenses  and  other  appraisal 
adjustments are presented as a percent of the appraisal.

Fair Value of Financial Instruments
Management uses its best judgment in estimating the fair value of the Company’s financial instruments; however, there are inherent 
weaknesses in any estimation technique. Therefore, the fair value estimates herein are not necessarily indicative of the amounts the 
Company could have realized in sales transactions on the dates indicated. The estimated fair value amounts have been measured 
as of their respective year ends and have not been re-evaluated or updated for purposes of these consolidated financial statements 
subsequent to those respective dates. As such, the estimated fair values of these financial instruments subsequent to the respective 
reporting dates may be different from the amounts reported at each quarter end.

The  information  presented  below  should  not  be  interpreted  as  an  estimate  of  the  fair  value  of  the  entire  Company  since  a  fair 
value calculation is provided only for a limited portion of the Company’s assets and liabilities. Due to a wide range of valuation 
techniques and the degree of subjectivity used in making the estimates, comparisons between the Company’s disclosures and those 
of other companies may not be meaningful.

The following describes the estimated fair value of the Company’s financial instruments as well as the significant methods and 
assumptions not previously disclosed used to determine these estimated fair values.

Carrying values approximate fair value for cash and due from banks, interest-bearing demand deposits with banks, federal funds 
sold, restricted stock in the Federal Home Loan Bank, interest receivable, mortgage servicing rights, non-interest bearing demand 
deposits, securities sold under agreements to repurchase, short-term borrowings and interest payable. Other than cash and due from 
banks, which are considered Level 1 inputs, these instruments are Level 2 inputs.

Interest bearing time deposits with banks - The estimated fair value is determined by discounting the contractual future cash flows, 
using the rates currently offered for deposits of similar remaining maturities.  

Loans  –  For  variable-rate  loans  that  reprice  frequently  and  which  entail  no  significant  changes  in  credit  risk,  carrying  values 
approximated fair value. Substantially all commercial loans and real estate mortgages are variable rate loans. The fair value of 
other loans (i.e. consumer loans and fixed-rate real estate mortgages) are estimated by calculating the present value of the cash flow 
difference between the current rate and the market rate, for the average maturity, discounted quarterly at the market rate.

 Fixed rate time deposits - The estimated fair value is determined by discounting the contractual future cash flows, using the rates 
currently offered for deposits of similar remaining maturities.  

Other interest bearing liabilities – The fair value is estimated using discounted cash flow analysis, based on incremental borrowing 
rates for similar types of arrangements.

Commitments to extend credit and letters of credit – The fair value of commitments to extend credit is estimated using the fees 
currently charged to enter into similar agreements, taking into account market interest rates, the remaining terms and present credit-
worthiness of the counterparties. The fair value of guarantees and letters of credit is based on fees currently charged for similar 
agreements.

- 74 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The estimated fair values of the Company’s financial instruments are as follows (in thousands):

Financial Instruments
(in thousands)

December 31, 2012

December 31, 2011

Carrying
Value

$14,261 
136 
847 
122,338 
1,726 
274,219 
98 
1,632 

71,318 
315,433 
3,836 
1,600 
1,305 
354 

Fair
Value

$14,261 
136 
849 
122,338 
1,726 
286,467 
98 
1,632 

71,318 
319,946 
3,836 
1,600 
1,315 
354 

Carrying
Value

$  12,074 
2,100 
1,096 
111,281 
1,700 
286,750 
– 
1,811 

64,751 
321,914 
3,500 
– 
1,244 
421 

– 
– 

– 
– 

– 
– 

Fair
Value

$  12,074
2,100
1,111
111,281
1,700
296,891
–
1,811

64,751
327,857
3,500
–
1,251
421

–
–

Financial assets:
Cash and due from banks 
Interest bearing deposits with banks 
Interest bearing time deposits with banks 
Securities 
Restricted investment in FHLB stock 
Total loans, net of allowance for loan losses 
Mortgage servicing rights 
Accrued interest receivable 

Financial liabilities:
Non-interest bearing deposits 
Interest bearing deposits 
Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 
Accrued interest payable 

Off-balance sheet financial instruments:
Commitments to extend credit 
Letters of credit 

The  following  presents  the  carrying  amount,  fair  value  and  placement  in  the  fair  value  hierarchy  of  the  Company’s  financial 
instruments not previously disclosed as of December 31, 2012. This table excludes financial instruments for which the carrying 
amount approximates fair value.

Carrying
Amount

Fair Value

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets or
Liabilities

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

$       847 
274,219 

315,433 
1,305 

$       849 
286,467 

319,946 
1,315 

$– 
– 

– 
– 

$       849 
– 

$           –
286,467

319,946 
1,315 

–
–

December 31, 2012
Financial instruments - Assets

Interest bearing time depsoits with banks 
Loans, net of allowance for loan losses 

Financial instruments - Liabilities
Interest bearing deposits 
Growth funds 
Other interest bearing liabilities

- 75 -

 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

20.  emplOyee BeNefit plaNs

Stock Option Plan
The  2000  Incentive  Stock  Option  Plan  expired  in  May  2010  and  was  replaced  with  the  2011  Stock  Option  Plan  in  May  2011 
(collectively, the “Plans”). The 2011 Stock Option Plan has essentially the same structure as the 2000 plan. Under the provisions 
of the Plans, while active, options can be granted to officers and key employees of the Company. The Plans provide that the option 
price per share is not to be less than the fair market value of the stock on the day the option was granted, but in no event less than the 
par value of such stock. Options granted under the Plans are exercisable no earlier than one year after the date of grant and expire 
ten years after the date of the grant.

The Plans are administered by a committee of the Board of Directors, whose members are not eligible to receive options under the 
Plans. The Committee determines, among other things, which officers and key employees receive options, the number of shares to 
be subject to each option, the option price and the duration of the option. Options vest over three to five years and are exercisable at 
the grant price, which is at least the fair market value of the stock on the grant date. All options previously granted under the Plans 
are scheduled to expire through March 20, 2022. The aggregate number of shares that may be issued upon the exercise of options 
under the 2011 Stock Option Plan is set at 300,000 shares, and 269,100 shares were available for grant as of December 31, 2012. 
Total options outstanding at December 31, 2012 have exercise prices between $15.13 and $24.00, with a weighted average exercise 
price of $19.04 and a weighted average remaining contractual life of 4.5 years. 

As of December 31, 2012, there was $49,000 of total unrecognized compensation cost related to nonvested share-based compensation 
arrangements granted under the Plans. That cost is expected to be recognized through 2017.

Cash received from option exercises under the Plans for the years ended December 31, 2012, 2011 and 2010 was $104,000, $27,000, 
and $28,000, respectively.

- 76 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

A summary of the status of the Plans as of December 31, 2012, 2011 and 2010, and changes during the years ending on those dates 
is presented below:

2012

2011

2010

Outstanding at beginning of year 
Granted   
Exercised 
Forfeited  
Outstanding at end of year 

Shares

90,474 
19,150 
(7,207) 
(4,625) 
97,792 

Weighted Average
Exercise Price
$  18.85 
18.00 
14.47 
17.89 
$  19.04 

Shares

92,953 
16,050 
(1,890) 
(16,639) 
90,474 

Weighted Average
Exercise Price
$18.83 
17.75 
14.37 
18.20 
$18.85 

Shares

97,473  
–  
(1,960) 
(2,560) 
92,953  

Weighted Average
Exercise Price
$18.71
–
14.18
18.15
$18.83

Options exercisable at year-end 

68,361 

67,685 

78,402

Weighted-average fair value of

options granted during the year 

Intrinsic value of options

exercised during the year 

Intrinsic value of options

outstanding and exercisable
at December 31, 2012 

$    1.98 

$24,444 

$37,002

The following table summarizes characteristics of stock options as of December 31, 2012:

$  1.91 

$7,070 

$       –

$5,918

Grant Date
 11/18/2003 
 11/15/2004 
 10/18/2005 
 10/17/2006 
 10/16/2007 
 10/21/2008 
 10/20/2009 
  9/20/2011 
  3/20/2012 

Outstanding

Exercisable

Exercise
Price
15.13 
20.25 
24.00 
21.00 
20.05 
21.10 
17.22 
17.75 
18.00 

Contractual
Average Life
(Years)
0.59 
0.76 
1.26 
1.50 
2.41 
3.20 
4.18 
8.72 
9.22 

Shares
6,182 
5,684 
6,566 
7,879 
10,777 
12,552 
17,252 
13,850 
17,050 
97,792 

Shares
6,182
5,684
6,566
7,879
10,777
12,072
15,250
3,951
–
68,361

- 77 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Defined Benefit Retirement Plan
The Company sponsors a defined benefit retirement plan which covers substantially all of its employees employed prior to December 
31, 2007. As of January 1, 2008, the plan was amended to close the plan to new entrants. All active participants as of December 
31, 2007 became 100% vested in their accrued benefit and, as long as they remained eligible, continued to accrue benefits until 
December 31, 2012. The benefits are based on years of service and the employee’s compensation. Effective December 31, 2012, the 
defined benefit retirement plan was amended to cease future service accruals after that date (frozen). The Company’s funding policy 
is to contribute annually no more than the maximum amount that can be deducted for federal income tax purposes. Contributions 
are intended to provide for benefits attributed to service through December 31, 2012. The Company does not expect to contribute 
to the defined benefit plan in 2013.

Management expects that approximately $40,000 will be recorded as net periodic expense in 2013 for the defined benefit plan, 
which includes expected amortization out of accumulated other comprehensive loss in 2012. The following table sets forth by level, 
within the fair value hierarchy, debt and equity instruments included in the defined benefit retirement’s plan assets at fair value as 
of December 31, 2012 and December 31, 2011 (in thousands). Assets included in the plan that are not valued in the hierarchy table 
consist of cash and cash equivalents, totaling $738,000 and $505,000, at December 31, 2012 and 2011, respectively.

Measured at fair value on a recurring basis:

U.S. Government and agency securities 
Corporate bonds and notes 

  Mutual funds

Value funds 
Blend funds 
Growth funds 

Common stocks 
  Money market funds 

Measured at fair value on a recurring basis:

U.S. Government and agency securities 
Corporate bonds and notes 

  Mutual funds

Value funds 
Blend funds 
Growth funds 

Common stocks 
  Money market funds 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2012

$   199 
3,017 

1,379 
1,220 
1,932 
3 
590 
$8,340 

$       – 
– 

1,379 
1,220 
1,932 
3 
590 
$5,124 

$   199 
3,017 

– 
– 
– 
– 
– 
$3,216 

$ –
–

–
–
–
–
–
$ –

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2011

$1,066 
2,530 

697 
1,305 
2,063 
3 
456 
$8,120 

$       – 
– 

697 
1,305 
2,063 
3 
456 
$4,524 

$1,066 
2,530 

– 
– 
– 
– 
– 
$3,596 

$ –
–

–
–
–
–
–
$ –

- 78 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The measurement date for the defined benefit plan is December 31. Information pertaining to the activity in the defined benefit 
plan is as follows (in thousands):

Change in projected benefit obligation (PBO)

PBO at beginning of year 
Service cost 
Interest cost 
Change in assumptions 
Curtailment adjustment 
Actuarial loss (gain) 
Benefits paid 

PBO at end of year 

Change in plan assets

Years ended December 31,

2012

2011

$10,438 
222 
451 
681 
(1,393) 
49 
(426) 

$  9,009
192
479
1,247
–
(89) 
(400)

$10,022 

$10,438

Fair value of plan assets at beginning of year 
Actual return on plan assets, net of expenses 
Benefits paid 

$8,625 
879 
(426) 

$  9,225
(200)
(400)

Fair value of plan assets at end of year 

$9,078 

$  8,625

Funded status, included in other liabilities 

$(944) 

$ (1,813)

Amounts recognized in accumulated
comprehensive loss before income taxes

Unrecognized actual loss 
Unrecognized prior service cost 
Unrecognized net transition asset 

$(3,362) 
– 
1 
$(3,361) 

$(4,609)
(58)
3
$(4,664)

Accumulated benefit obligation 

$10,022 

$  9,061

- 79 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Pension expense included the following components for the years ended December 31 (in thousands):

Service cost during the year 
Interest cost on projected benefit obligation 
Expected return on plan assets 
Net accretion (amortization) 
Recognized net actuarial loss 

Net periodic benefit cost 

Net loss (gain) 
Amortization of net loss 
Net (accretion) amortization 
Total recognized in other comprehensive loss (income) 

Total recognized in net periodic benefit cost and other
comprehensive loss (income) 

Assumptions used to determine benefit obligations were:

Discount rate  
Rate of compensation increase 

Assumptions used to determine the net periodic benefit cost were:

Discount rate  
Expected long-term return on plan assets 
Rate of compensation increase 

2012
$    222 
451 
(591) 
56 
296 

2011
$   192 
479 
(631) 
(2) 
152 

    434 

   190 

(952) 
(296) 
(56) 
$(1,304) 

1,990 
(152) 
2 
$1,840 

2010
$  186
473
(570)
(2)
127

  214

554
(127)
2
$  429

$   (870) 

$2,030 

$  643

2012

4.00% 
N/A 

2012

4.40% 
7.00 
3.00 

2011

4.40% 
3.00 

2011

5.50% 
7.00 
3.00 

2010
5.50%
4.00

2010

6.00%
7.00
4.00

The investment strategy and investment policy for the retirement plan is to target the plan assets to contain 50% equity and 50% 
fixed income securities. The asset allocation as of December 31, 2012 was approximately 47% fixed income securities, 50% equities 
and 3% cash equivalents.

Future expected benefit payments (in thousands):

Estimated future benefit payments  

2013
$431 

2014
$438 

2015
$432 

2016
$438 

2017
$457 

2018-2022
$2,808

- 80 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Defined Contribution Plan
The  Company  has  a  Defined  Contribution  Plan  under  which  employees,  through  payroll  deductions,  are  able  to  defer  portions 
of  their  compensation.  The  Company  makes  an  annual  non-elective  fully  vested  contribution  equal  to  3%  of  compensation  to 
each eligible participant. As of December 31, 2012, a liability of $161,000 was recorded to satisfy this obligation, and will be 
credited to employees’ accounts by February 15, 2013. This liability at December 31, 2011 totaled $160,000 and was credited to 
employee accounts during 2012. Expense incurred under this plan was $157,000, $151,000 and $153,000 in 2012, 2011 and 2010, 
respectively. Effective January 1, 2013, the Company has amended the Defined Contribution Plan to include an employer matching 
contribution for employees that elect to defer compensation into this program.

Employee Stock Purchase Plan
The Company has an Employee Stock Purchase Plan under which employees, through payroll deductions, are able to purchase 
shares of Company stock annually. The option price of the stock purchases is between 95% and 100% of the fair market value of 
the stock on the offering termination date as determined annually by the Board of Directors. The maximum number of shares which 
employees may purchase under the Plan is 250,000; however, the annual issuance of shares may not exceed 5,000 shares plus any 
unissued shares from prior offerings. There were 2,729 shares issued in 2012, 2,413 shares issued in 2011 and 2,118 shares issued in 
2010 under this plan. At December 31, 2012, there were 190,380 shares reserved for issuance under the Employee Stock Purchase 
Plan.

Supplemental Retirement Plans
The Company has non-qualified supplemental retirement plans for directors and key employees. At December 31, 2012 and 2011, 
the present value of the future liability was $627,000 and $723,000, respectively. For the years ended December 31, 2012, 2011 and 
2010, $56,000, $73,000 and $93,000, respectively, was charged to expense in connection with these plans. The Company offsets 
the cost of these plans through the purchase of bank-owned life insurance and annuities. See Note 8.

Deferred Compensation Plans
The  Company  has  entered  into  deferred  compensation  agreements  with  certain  directors  to  provide  each  director  an  additional 
retirement benefit, or to provide their beneficiary a benefit, in the event of pre-retirement death. At December 31, 2012 and 2011, the 
present value of the future liability was $1,661,000 and $1,728,000, respectively. For the years ended December 31, 2012, 2011 and 
2010, $66,000, $83,000 and $90,000, respectively, was charged to expense in connection with these plans. The Company offsets 
the cost of these plans through the purchase of bank-owned life insurance. See Note 8.

Salary Continuation Plans
The Company has non-qualified salary continuation plans for key employees. At December 31, 2012 and 2011, the present value of 
the future liability was $1,151,000 and $1,111,000, respectively. For the years ended December 31, 2012, 2011 and 2010, $132,000, 
$136,000 and $96,000, respectively, was charged to expense in connection with these plans. The Company offsets the cost of these 
plans through the purchase of bank-owned life insurance. See Note 8.

21.  fiNaNcial iNstrumeNts with Off-BalaNce sheet risk

The Company is a party to financial instruments with off-balance sheet risk in the normal course of business to meet the financing 
needs of its customers. These financial instruments may include commitments to extend credit and letters of credit. These 
instruments involve, to varying degrees, elements of credit risk that are not recognized in the consolidated financial statements.

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend 
credit and letters of credit is represented by the contractual amount of those instruments. The Bank uses the same credit policies 
in making these commitments and conditional obligations as it does for on-balance sheet instruments. The Company controls the 
credit risk of its financial instruments through credit approvals, limits and monitoring procedures; however, it does not generally 
require collateral for such financial instruments since there is no principal credit risk. 

A summary of the Company’s financial instrument commitments is as follows (in thousands):

Commitments to grant loans 
Unfunded commitments under lines of credit 
Outstanding letters of credit 

- 81 -

December 31,

2012
$31,918 
11,246 
1,293 

2011
$24,202
13,831
1,067

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established in the 
contract. Commitments generally have fixed expiration dates or other termination clauses and may require payment of a fee. Since 
portions of the commitments are expected to expire without being drawn upon, the total commitment amounts do not necessarily 
represent future cash requirements. The Bank evaluates each customer’s creditworthiness on a case-by-case basis. The amount of 
collateral obtained by the Bank upon extension of credit is based on management’s credit evaluation of the counter-party. Collateral 
held varies but may include personal or commercial real estate, accounts receivable, inventory and equipment.

Outstanding letters of credit are instruments issued by the Bank that guarantee the beneficiary payment by the Bank in the event of 
default by the Bank’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one year 
periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers. The Bank holds collateral supporting those commitments for which collateral is deemed necessary. The amount of the 
liability as of December 31, 2012 and 2011 for guarantees under letters of credit issued is not material.

The maximum undiscounted exposure related to these guarantees at December 31, 2012 was $1,293,000, and the approximate value 
of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $999,000.

22.  related-party traNsactiONs

The Bank has granted loans to certain of its executive officers, directors and their related interests. These loans were made on 
substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with 
unrelated persons and, in the opinion of management, do not involve more than normal risk of collection. The aggregate dollar 
amount of these loans was $2,370,000 and $2,965,000 at December 31, 2012 and 2011, respectively. During 2012, $32,000 of 
new loans were made and repayments totaled $627,000. None of these loans were past due, in non-accrual status or restructured at 
December 31, 2012 or 2011. 

23.  cOmmitmeNts aNd cONtiNgeNt liaBilities

In 2009, the Company executed an agreement to obtain technology outsourcing services through an outside service bureau, and 
those services began in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the 
end of the 8-year commitment period. The termination fee would be an amount equal to one hundred percent of the estimated 
remaining value of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of 
the terminated services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the 
terminated services if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the 
terminated services if terminated in contract years five through eight. Termination fees are estimated to be approximately $2,323,000 
at December 31, 2012.  Since the Company does not expect to terminate these services prior to the end of the commitment period, 
no liability has been recorded at December 31, 2012.

The Company, from time to time, may be a defendant in legal proceedings relating to the conduct of its banking business. Most of 
such legal proceedings are a normal part of the banking business and, in management’s opinion, the consolidated financial condition 
and results of operations of the Company would not be materially affected by the outcome of such legal proceedings.

24.  suBsequeNt eveNts

In January 2013, the Board of Directors declared a dividend of $0.22 per share for the first quarter of 2013 to shareholders of record 
on February 15, payable on March 1, 2013.

- 82 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

25.  JuNiata valley fiNaNcial cOrp. (pareNt cOmpaNy ONly)

Financial information:

CONDENSED BALANCE SHEETS
(in thousands)

ASSETS:
Cash and cash equivalents 
Investment in bank subsidiary 
Investment in unconsolidated subsidiary 
Investment securities available for sale 
Other assets 
TOTAL ASSETS 

LIABILITIES:
Accounts payable and other liabilities 

STOCKHOLDERS’ EQUITY 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY 

December 31,

2012

2011

$     231 
45,285 
4,000 
954 
15 
$50,485 

$     188 

50,297 
$50,485 

$       38
43,798
3,796
2,090
28
$49,750

$       30

49,720
$49,750

CONDENSED STATEMENTS OF INCOME
(in thousands)

INCOME:
Interest and dividends on investment securities available for sale 
Dividends from bank subsidiary 
Income from unconsolidated subsidiary 
Securities impairment charge 
TOTAL INCOME 
EXPENSE:
Non-interest expense 
TOTAL EXPENSE 
INCOME BEFORE INCOME TAXES AND EQUITY

IN UNDISTRIBUTED NET INCOME OF SUBSIDIARY 

Income tax expense 

Undistributed net income of subsidiary 
NET INCOME 

2012

$     41 
2,793 
249 
– 
3,083 

80 
80 

3,003 
47 
2,956 

692 
$3,648 

Years Ended December 31,
2011

$     44 
4,217 
263 
– 
4,524 

140 
140 

4,384 
36 
4,348 

332 
$4,680 

2010

$     40
4,519
250
(40)
4,769

119
119

4,650
21
4,629

286
$4,915

- 83 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

CONDENSED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income 
Adjustments to reconcile net income to net cash

provided by operating activities:
Undistributed net income of subsidiary 
Net amortization of securities premiums 
Securities impairment charges 
Equity in earnings of unconsolidated subsidiary,
net of dividends of $45, $29 and $40 

Decrease (increase) in other assets 
Increase in taxes payable 
Increase (decrease) in accounts payable and other liabilities 

Net cash provided by operating activities 

Cash flows from investing activities:

Purchases of available for sale securities 
Proceeds from the maturity of available for

sale investment securities 

Proceeds from the maturity of interest bearing time deposits 

Net cash provided by (used in) investing activities 

Cash flows from financing activities:

Cash dividends 
Purchase of treasury stock 
Treasury stock issued for dividend reinvestment and

employee stock purchase plan 

Net cash used in financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Years Ended December 31,
2011

2010

2012

$3,648 

$  4,680 

$  4,915

(692) 
2 
– 

(204) 
12 
127 
(2) 
2,891 

– 

1,235 
– 
1,235 

(3,724) 
(360) 

151 
(3,933) 

193 
38 
$    231 

(332) 
2 
– 

(234) 
2 
68 
19 
4,205 

(50) 

– 
– 
(50) 

(3,648) 
(589) 

66 
(4,171) 

(16) 
54 
$       38 

(286)
2
40

(210)
(1)
22
(14)
4,468

–

–
75
75

(3,525)
(1,476)

61
(4,940)

(397)             
451           

$       54

- 84 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

26.  quarterly results Of OperatiONs (uNaudited)

The unaudited quarterly results of operations for the years ended December 31, 2012 and 2011 follow (in thousands, except per-
share data): 

Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Gains from the sale of assets 
Other income  
Other expense 
Income before income taxes 
Income tax expense 
Net income 
Per-share data:

Basic earnings 
Diluted earnings 
Cash dividends 

Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Gains from the sale of assets 
Other income  
Other expense 
Income before income taxes 
Income tax expense 
Net income 
Per-share data:

Basic earnings 
Diluted earnings 
Cash dividends 

March 31
$4,711 
972 
3,739 
1,108 
65 
977 
3,245 
428 
10 
$   418 

$    .10 
.10 
.22 

2012 Quarter Ended

June 30
$4,605 
924 
3,681 
69 
149 
1,046 
3,220 
1,587 
372 
$1,215 

$    .29 
.29 
.22 

September 30
$4,464 
898 
3,566 
60 
208 
1,045 
3,273 
1,486 
354 
$1,132 

December 31
$4,390
854
3,536
174
147
955
3,339
1,125
242
$   883

$    .27 
.27 
.22 

$    .20
.20
.22

March 31

June 30

September 30

December 31

2011 Quarter Ended

$5,088 
1,183 
3,905 
88 
6 
1,004 
3,164 
1,663 
424 
$1,239 

$    .29 
.29 
.21 

$5,040 
1,198 
3,842 
116 
– 
1,001 
3,299 
1,428 
337 
$1,091 

$    .26 
.26 
.21 

$4,960 
1,169 
3,791 
60 
– 
1,005 
3,109 
1,627 
413 
$1,214 

$    .29 
.29 
.22 

$4,945
1,041
3,904
100
–
930
3,230
1,504
368
$1,136

$    .26
.26
.22

- 85 -

 
 
 
 
 
 
 
 
Common Stock Market Prices and Dividends

The common stock of Juniata Valley Financial Corp. is quoted under the symbol “JUVF” on the over-the-counter (“OTC”) Electronic 
Bulletin Board, a regulated electronic quotation service made available through, and governed by, the NASDAQ system. As of 
December 31, 2012, the number of stockholders of record of the Company’s common stock was 1,788.

The following table presents the quarterly high and low prices of the Company’s common stock and per common share cash dividends 
declared for each of the quarterly periods in 2012 and 2011. 

Quarter Ended
March 31 
June 30 
September 30 
December 31 

Quarter Ended
March 31 
June 30 
September 30 
December 31 

2012

Low
$17.60 
17.30 
17.35 
17.65 

2011

Low
$16.55 
16.55 
17.10 
17.55 

Dividends
Declared
$0.22 
0.22
0.22
0.22

Dividends
Declared
$0.21 
0.21
0.22
0.22

High
$18.95 
18.85 
18.90 
18.50 

High
$17.25 
18.00 
18.50 
18.75 

As stated in “Note 16 – Stockholders’ Equity and Regulatory Matters” in the Notes to Consolidated Financial Statements, the Company 
is subject to various regulatory capital requirements that limit the amount of capital available for dividends. While the Company 
expects to continue its policy of regular dividend payments, no assurance of future dividend payments can be given. Future dividend 
payments will depend upon maintenance of a strong financial condition, future earnings, capital and regulatory requirements, future 
prospects, business conditions and other factors deemed relevant by the Board of Directors.

For further information on stock quotes, please contact any licensed broker-dealer, some of which make a market in Juniata Valley 
Financial Corp. stock.

Corporate Information

Corporate Headquarters
Juniata Valley Financial Corp.
Bridge and Main Streets
P.O. Box 66
Mifflintown, PA  17059
(855) 582-5101
JVBonline.com

Investor Information
JoAnn N. McMinn,
Executive Vice President and Chief Financial Officer
P.O. Box 66
Mifflintown, PA  17059
JoAnn.McMinn@JVBonline.com

- 86 -

 
 
 
 
 
 
 
 
 
 
Information Availability

Information about the Company’s financial performance may be found at www.JVBonline.com, following the “Investor Information” 
link.

All reports filed electronically by Juniata Valley Financial Corp. with the United States Securities and Exchange Commission (SEC), 
including the Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, as well as any 
amendments to those reports, are also accessible at no cost on the SEC’s web site at www.SEC.gov.

Additionally, a copy of the Company’s Annual Report to the SEC on Form 10-K for the year ended December 31, 2012 will be 
supplied without charge (except for exhibits) upon written request. Please direct all inquiries to Ms. JoAnn McMinn, as detailed above. 

Pursuant to Part 350 of FDIC’s Annual Disclosure Regulation, Juniata Valley Financial Corp. will make available to you upon 
request, financial information about The Juniata Valley Bank. Please contact:

Ms. Danyelle Pannebaker
The Juniata Valley Bank
P.O. Box 66
Mifflintown, PA  17059

Investment Considerations

In analyzing whether to make, or to continue, an investment in Juniata Valley Financial Corp., investors should consider, among 
other factors, the information contained in this Annual Report and certain investment considerations and other information more 
fully described in our Annual Report on Form 10-K for the year ended December 31, 2012, a copy of which can be obtained as 
described above.

Registrar and Transfer Agent

Registrar and Transfer Company
10 Commerce Drive
Cranford, New Jersey 07016-3572
Telephone: (800) 368-5948
Website: www.RTCo.com
Email: info@RTCo.com

Stockholders of record may access their accounts via the Internet to review account holdings and transaction history through Registrar 
and Transfer Company’s website: www.RTCo.com.

Information regarding the Company’s Dividend Reinvestment and Stock Purchase Plan, including a Prospectus, may be obtained 
by contacting Registrar and Transfer Company, through the means listed above.

The Company offers a dividend direct deposit option whereby shareholders of record may have their dividends deposited directly 
into the bank account of their choice on the dividend payment date. Please contact Registrar and Transfer Company for further 
information and to register for this service.

Annual Meeting of Shareholders

The Annual Meeting of Shareholders of Juniata Valley Financial Corp. will be held at 10:30 a.m., on Tuesday, May 21, 2013 at the 
Quality Inn Suites, 13015 Ferguson Valley Road, Burnham, Pennsylvania. 

- 87 -

Juniata Valley Financial Corp.
Corporate Officers

Philip E. Gingerich, Jr. ---------------------------------------------------------------------- Chairman
Timothy I. Havice ---------------------------------------------------------------------- Vice Chairman
Marcie A. Barber --------------------------------------------President and Chief Executive Officer
JoAnn N. McMinn -----------Executive Vice President, Treasurer and Chief Financial Officer
Charles L. Hershberger ----------------------------------------------------------------------- Secretary

Juniata Valley Financial Corp. and The Juniata Valley Bank
Board of Directors

Marcie A. Barber

President and Chief Executive Officer

Martin L. Dreibelbis

The Rev. Charles L. Hershberger

Pastor, Port Royal Lutheran Church
and President, Stonewall Equity, Inc.

Self-Employed, Petroleum Consultant

Robert K. Metz, Jr.

Retired President, Metz Poultry Farms, Inc.

Francis J. Evanitsky

Retired President, Juniata Valley Financial Corp.

Dale G. Nace, P.E.

Philip E. Gingerich, Jr., Chairman

President, Central Insurers Group, Inc.

Timothy I. Havice, Vice Chairman
Owner, T.I. Havice, Developer

Retired Owner/Operator, Glendale Storage

Richard M. Scanlon, DMD
Self-Employed, Dentist

Jan G. Snedeker

Retired President, Snedeker Oil Co., Inc.

Mifflin County
George W. Anderson
Mark S. Elsesser
Donald R. Hartzler
Sharon D. Havice
Jeffrey C. Moyer
Nancy S. Reinke
David E. Walker
Samuel C. Yoder

The Juniata Valley Bank
Advisory Board Members

Juniata/Perry/Huntingdon
Robert G. Allison
Kim E. Bomberger
R. Franklin Campbell
Steven R. Ehrenzeller
Gregory J. Gordon
Robert D. Hower
Carl F. Jaymes
N. Jeffrey Leonard
Dennis A. Long
Gerald M. Lyter
Georgiana Snyder-Leitzel

- 88 -

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
LETTER FROM THE PRESIDENT

JUVF 2012 ANNUAL REPORT

OFFICERS OF THE JUNIATA VALLEY BANK

2012  was  a  very  good  year  in  many  ways.  

We  grow  the  franchise  by  committing  to 

We  grow  the  franchise  by  investing  in  our 

who  we  are  and  what  we  can  do.  We  want  you  to 

ExEcutivE

BrAnch AdministrAtion

Despite  continued  challenges  in  credit  quality 

our  clients  through  the  horizontal  integration 

people.  Community  banking  is  a  people  business...

know us. At The Juniata Valley Bank, our brand is the 

and  earning  asset  growth,  our  management 

of  financial  products  and  services  delivered  through 

people  caring  for  the  financial  needs  of  people.  Our 

public  face  of  our  business.  A  well-planned  and  well-

team  continued  to  position  your  franchise  for 

the  most  progressive  delivery  systems  available.  We 

future is in the hands of those who serve you. You’ll find 

executed rebranding has enabled our company to not 

formed  partnerships  between 

our associates volunteering in your classrooms, coaching 

only reflect current markets and services offered, but 

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . .President, Chief Executive Officer

JoAnn N. McMinn  . . . . . . . .Executive Vice President, Chief Financial Officer

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Secretary

Patricia J. Yearick. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Vice President,
Community Banking Division Manager

BLAirs miLLs officE

Wayne S. McCoy  . . . . . . . . . . . . Vice President, Community Office Manager

AdministrAtion

Tina J. Smith. . . . . . . . . . SeniorVice President, Director of Human Resources 

BurnhAm officE

prosperity in the future. 

The main operating unit 

of  Juniata  Valley  Financial 

Corp.  is  The  Juniata  Valley 

Bank.  JVB  is  a  community 

bank that is firmly entrenched 

and  steadily  growing 

in 

central Pennsylvania for over 

143 years.  

We believe that healthy 

community 

banks 

are 

essential  to  the  economic 

health  of  our  regions,  our 

professional  lines  of  business 

your 

kids,  and  assuming 

to better serve you.  Our team 

leadership  roles 

in  a  wide 

of  business  bankers,  branch 

variety  of  community  service 

associates  and 

trust  and 

organizations.  We  carefully 

wealth  management  experts 

revamped our human resource 

are  committed  to  identifying  

policies  and 

compensation 

your  financial  needs…  and 

packages  in  2012  in  order  to 

helping you find answers.

attract and retain capable and 

We grow the franchise 

committed  people.  We  want 

by  first  connecting  to  our 

the best for you. 

markets and then meeting 

We grow the franchise 

their  needs. 

In  2012  we 

by refining and re-defining 

to  increase  our  competitive 

Suzanne E. Booher . . . . Vice President, Facilities/Security/Marketing Officer

Leann M. Fisher . . . . . . . . . . . . . Vice President, Community Office Manager

advantage  with  an  updated 

image.  The  brand  doesn’t 

define who we are, the brand 

illustrates who we are. 

And who are we?

Brent M. Miller . . . . . . . . . . . . . Assistant Vice President, Compliance Officer

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and  BSA Officer

Accounting

Kristi J. Burdge . . . . . . . . . . . .Assistant Vice President, Accounting Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . Financial Information Manager

Simply stated, we are The 

LEnding

Juniata  Valley  Bank.  We  are 

a  group  of  caring,  committed 

people,  capable  of  serving 

your 

current  and 

future 

financial  needs.  2012  was  a 

Corbett J. Monica  . . . . . . .Senior Vice President, Lending Division Manager

Robert G. Dillon   . . . . . . . . . . . . . . . . . . Vice President, Collections Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

H. Fred Wallace . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Betty D. Ryan . . . . . . Vice President, Secondary Mortgage Market Manager

Christine L. Burlew. . . . Vice President, Secondary Mortgage Market Manager

gArdEnviEw officE

Larry B. Cottrill, Jr. . . . . . . . . . .  Vice President, Community Office Manager

Christine L. Searer . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

mcAListErviLLE officE

Leslie A. Miller . . . . . . . . . . . . . . Vice President, Community Office Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

miffLintown And mountAin viEw officEs

Annette M. Price. . . . . . . . . . . . . Vice President, Community Office Manager

miLLErstown officE

Thomas P. O’Connell . . . . . . . . . Vice President, Community Office Manager

Lisa M. Freet    . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

William T. Campbell, Jr.   . . . Assistant Vice President, Relationship Manager

monumEnt squArE officE

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . . . . . .Credit Administration Manager

Lee Ellen Foose . . . . . . . . . . . . . . Vice President, Community Office Manager

Matthew J. Waddell   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Portfolio Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

Pamela K. Parson   . . . . . . . . . . . Assistant Vice President, Collections Officer

opErAtions

port royAL officE

Barbara I. Seaman . . . . . . . . . . . Vice President, Community Office Manager

state  and  our  country.  We  are  committed  to  that 

heralded  the  completion  of  Mann  Edge  Terrace, 

who we are and by sharing it with you.  In 2012 

very  good  year  in  many  ways,  and  we  anticipate  an 

belief.  Sound  banking  practices  and  prudent  fiscal 

a  housing  development  project  in  Mifflin  County, 

we  launched  a  rebranding  campaign  to  show  you 

even better 2013.

management  are  more  important  than  ever.    Juniata 

Pennsylvania,  which 

transformed  an  abandoned 

Valley  Financial  Corp.  is  in  the  enviable  position  of 

brownfield  site  into  quality  affordable  housing  for  our 

having  a  healthy  capital  base  and  strong  liquidity  to 

senior citizens. Additionally, our work family generously 

protect the company in this era of regulatory pressure 

supported  Relay  for  Life,  the  United  Way,  local  food 

and economic weakness. 

banks and all local fire stations.    

But growth in earnings comes harder…

 We grow the franchise by offering services 

The cost of compliance with regulation continues 

valued  by  our  present  and  future  customers.    In 

to  increase.  The  cost  of  security,  both  physical  and 

2012, we furthered our electronic outreach by introducing 

electronic, continues to increase.  And growing loan 

Tablet Banking and expanding our on-line loan access. 

balances, while remaining focused on superior credit 

We  provided  enhanced  security  to  your  on-line  and 

$386,574

quality, is difficult. 

mobile  banking  and  redesigned  on-line  navigation  to 

So  here  is  the  new  challenge…  How  do  we  grow 

enhance  the  end  user’s  experience.  We  completed  a 

the value of your franchise in the face of increasing fixed 

face-lift to our Richfield office and are staging expanded 

costs and limited quality loan demand? 

automation at our Mountain View banking hub. 

Marcie A. Barber
President and CEO

Steven T. Kramm  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Senior Vice President, 
Operations/Technology Division Manager

richfiELd officE

Kathy D. Hutchinson  . . . . . Vice President, Operations/Technology Manager

Brenda A. Brubaker . . . . . . . . . . Vice President, Community Office Manager

Average Assets for the Year
(In Thousands)

$428,744

$435,285 $439,130

$447,323 $454,057

$424,847

$414,048

$393,554

$406,706

S. Marlene Hubler   . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Network Administrator

Beverly M. McClellan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Data Analyst

Tammy L. Miller . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

trust And invEstmEnt sErvicEs

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . .Senior Vice President, Trust and
Investment Services Division Manager

James C. Dillman  . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President,
Trust Officer/Trust Operations Manager

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Cris N. Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

wAL-mArt officE

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

wAtEr strEEt officE

Catherine L. Searer  . . . . . . . . . . Vice President, Community Office Manager

w w w.jvb online.co m

2003200420052006200720082009201020112012 
 
 
 
 
2012  An n uAl  r ep or t

JuniAtA VAlley 
FinAnciAl corp.

YOU MAY
NOTICE
SOMETHING
 A LITTLE
DIFFERENT.

In  2012,  The  Juniata  Valley 
Bank  made  the  decision  to 
change  the  “public  face”  of 
it’s business. This re-branding 
effort  resulted  in  a  new  and 
dynamic  look  that  we  feel  is

essential  in  maintaining  the  company’s  forward 

momentum. Along with this new identity, we instituted  

an energetic new advertising campaign designed to 

make  both  existing  and  new  customers  sit  up  and 

take notice. 

Utilizing  bold  colors,  robust  type  faces  and  highly-

targeted concepts, our revitalized creative endeavors 

ensure  that  the  new  business  culture  in  which  we 

exist will realize that The Juniata Valley Bank will now 

be  better  able  to  cater  more  efficiently  to  existing 

customer demands.

In addition to generating a buzz among our clientele, 

our rebranding has served to create a new momentum 

within  our  company  as  employees  gain  knowledge 

and offer critical feedback. They realize they are an 

integral part of our company and we look forward to 

everyone’s contribution to our renewed future.

Below  are  just  a  few  examples  of  how  The  Juniata 

Valley  Bank  is  conveying  its  message  to  customers 

eager for change, secure in the knowledge that they 

will  keep  coming  back  in  the  hopes  of  experiencing 

something new and exciting.

I am
a Mom.

I am
The Juniata
Valley Bank.

Member FDIC

Try Mobile Banking at www.jvbonline.com

If you’re thinking about 
buying a new home, or 
refinancing your existing 
mortgage, there is no 
better time than now. 
At JVB, we offer a wide 
variety of mortgage 
loans such as:

•  Fixed Rate 
Mortgages

•  Adjustable Rate 

Mortgages

•  Rural Housing Loans

• PHFA

• Construction Loans

Member FDIC

OWNING
A HOME
IS NOT JUST A
DREAM
ANYMORE.

At The Juniata Valley Bank
ouR gReAT RATes on HoMe 
LoAns MAke iT A ReALiTy!

To fill out an application just go to
www.jvbloans.com
Or visit your local community office.

Betty Ryan
Mortgage Specialist
717-436-1226

Chris Burlew
Mortgage Specialist
717-447-0039

How may 
we help 
you?

www.jvbonline.com

Juniata Valley Financial Corp.

218 Bridge Street

Mifflintown, PA 17059

www.jvbonline.com