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Juniata Valley Financial Corp.

juvf · OTC Financial Services
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Ticker juvf
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Sector Financial Services
Industry Banks - Regional
Employees 115
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FY2013 Annual Report · Juniata Valley Financial Corp.
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P r o g r e s s

2013 ANNUAL REPORT
JUNiATA VALLEy FiNANciAL cORP.

SignS ofA Letter From The President

We reflecT on The SucceSSeS of 2013 WiTh pride And cAuTiouS opTiMiSM. While 
We  Are  proud  of  The  iMproveMenTS  in  our  eArningS  And  ASSeT  QuAliTy,  We 
reMAin diligenTly focuSed on STrATegic iniTiATiveS deSigned To groW The vAlue 
of your frAnchiSe inTo The fuTure.

The  Signs  of  economic 

improvement  are  all  around 

us,  but  many  observers  are 

unsure  of  the  sustainability 

of  real  growth.  The  sound 

banking practices and prudent 

fiscal  management  which 

have  historically  defined  The 

Juniata  Valley  Bank  are  more 

important  today  than  ever 

before.  We  enthusiastically 

support real economic growth 

opportunities  in  the  markets 

local  economy  and 

reflect 

management’s  focused  efforts 

to  proactively  address  credit 

issues.  Improvements  in  this 

critical  metric  allow  for  the 

redirection  of 

resources 

to 

growth initiatives.

progress 

in  Asset  growth  

Loan 

balances 

outstanding 

stabilized  in  2013,  the  result 

of  new  customer  acquisition 

and  profitable 

leveraging  of 

we  serve,  but  with  unrelenting  commitment  to  sound 

credit  underwriting  practices  and  long  term  expansion 

strategies  with  a  goal  of  enhancing  shareholder  value 

rather than growing only for the sake of growth.

loan  participation  partnerships.  In  keeping  with  our 

commitment  to  our  primary  markets,  The  Juniata  Valley 

Bank assumed the lead role in a major physical expansion 

for  a  valued  local  retirement  community.  And  we  “cut 

the ribbon” to dedicate the newly completed Mann Edge 

And The SignS of our progreSS Are exciTing...

Terrace elderly housing complex.

Progress in Profitability Measures 

Our 2013 return on average assets, at 0.89%, was an 

11% improvement over 2012, the result of prudent expense 

management  and  improvements  in  credit  quality.  Our 

return on average equity represented a 10% improvement 

over the previous year, with capital levels comfortably in 

excess  of  all  regulatory  benchmarks  and  positioning  the 

company for growth.

progress in credit Quality

progress in people

Despite  our  advances  in  technology  and  electronic 

delivery,  we  still  value  our  customers  as  people.  Our 

customers have the right to expect consultative service and 

products which go beyond transactional banking. We are 

investing  in  our  human  delivery  system  through  training 

and mentoring efforts in order to meet the changing needs 

of our customers, both today and tomorrow. Our people 

are  vital  members  of  civic  clubs,  service  organizations, 

Decreases  in  non-performing  loans  of  more  than 

churches and schools in the markets we serve, connecting 

27%  from  2012  levels,  signal  improvement  in  the 

with and caring for our communities.

JUVF 2013 Annual Report

look for More SignS of progreSS…

The  Juniata  Valley  Bank  continues  to  expand  its 

 to point to continued weak demand, slow or little economic 

electronic  delivery  services  to  meet  your  financial 

growth, and a prolonged flat yield curve. The fact is, the experts 

needs  faster  and  closer  to  home.  Deposit-automated 

don’t  agree…  And  that’s  why  our  commitment  to  careful, 

ATMs  will  be  introduced  in  key 

locations  and  Internet  Banking 

will  be  enhanced  with  new 

account  opening  capabilities. 

But,  in  addition,  cognizant  of 

the  related  risks  in  electronic 

services, we continue to invest in 

fraud  detection  and  prevention 

solutions.    New  products  and 

services  will  be  introduced  to 

expand  customer 

information 

security  and  to  insure  against 

identify theft.

Which WAy Are The SignS poinTing?

Some signs seem to point to economic recovery, lower 

risk-managed  growth  is  a  wise 

strategy. It’s not easy to juggle the 

cost  of  regulation,  the  demands 

for  physical  and 

electronic 

security,  and 

the  expanding 

array  of  customer  service  needs 

with  shareholder 

return  and 

community commitment.

But that is what community 

banks do.

Speaking for the management 

and  employees  of  The  Juniata 

Valley Bank, we are proud to do it.

unemployment and more robust growth. Other signs seem

our SignS Are poinTing To progreSS…

Marcie A. Barber
President and CEO

Average Assets for the Year
(In Thousands)

$424,847

$428,744

$414,048

$435,285 $439,130

$447,323

$454,057 $450,031

$393,554

$406,706

2004200520062007200820092010201120122013success is often measured as progress toward the 
achievement of your goals. At The Juniata Valley Bank, 
we believe it is possible to move forward while remaining 
true to the past. our long standing connection to our 
customers, and commitment to our shareholders, 
enables us to move forward as we enhance 
service and franchise value.

This past year, our client base not only 

increased in size, but transitioned to the adoption 

of more electronic services and delivery options.  

While maintaining personal service at 12 community offices, 

The Juniata Valley Bank furthered its commitment to provide even more convenience in 

mobile banking and remote deposit services. As information security and identity theft became of more and more concern 

to the consumer, JVB focused on enhanced fraud detection and prevention products and procedures.

In 2013, JVB continued to augment the amount and variety of services it offers in order to compete in the continually 

fluctuating community of financial services. By “stepping up our game,” JVB demonstrated to its clients that it has their 

everyday financial needs at the forefront of its daily operating priorities.

“The advent of new technology and the ever-increasing quest for ways to 
use it have given The Juniata Valley Bank the impetus it needed to develop 
improved methods of ‘Convenience Banking.’ online banking, mobile access 
to finances and a knowledgeable staff have made JVB a leader in providing 
customers secure and rapid access to their finances.”

JVB’s commitment to its markets and connection to their needs was evidenced by our financial support and participation 

in numerous community endeavors. By volunteering to coach our neighborhood children sports teams, sponsoring efforts 

to fill the local food banks and raising funds for cancer research, JVB employees exemplified caring community bankers at 

their very best.

At JVB, we continue to make progress despite an ever-changing economic landscape. The Juniata Valley Bank 

approaches 2014 with expectations of growth and financial reward, through continued efforts to identify and provide what 

our customers value most.

Signs of Success.2013 Annual Report

Table of Contents

Message from the President ---------------------------------------------------------------------------------------------------Inside Front Cover

Five-Year Financial Summary – Selected Financial Data  -------------------------------------------------------------------------------------2

Management’s Discussion and Analysis of Financial Condition and Results of Operations ------------------------------------------3-36

Report on Management’s Assessment of Internal Control over Financial Reporting ---------------------------------------------------- 37

Report of Independent Registered Public Accounting Firm on Effectiveness of Internal Control over Financial Reporting ------- 38

Reports of Independent Registered Public Accounting Firms on Consolidated Financial Statements ----------------------------- 39-40

Financial Statements

Consolidated Statements of Financial Condition -------------------------------------------------------------------------------------- 41

Consolidated Statements of Income ----------------------------------------------------------------------------------------------------- 42

Consoldiated Statements of Comprehensive Income --------------------------------------------------------------------------------- 43

Consolidated Statements of Stockholders’ Equity ------------------------------------------------------------------------------------- 44

Consolidated Statements of Cash Flows ------------------------------------------------------------------------------------------------ 45

Notes to Consolidated Financial Statements --------------------------------------------------------------------------------------- 46-85

Common Stock Market Prices and Dividends ------------------------------------------------------------------------------------------------- 86

Corporate Information ------------------------------------------------------------------------------------------------------------------------ 86-87

Corporate Officers, Directors and Advisory Boards ------------------------------------------------------------------------------------------ 88

Officers of the Juniata Valley Bank ------------------------------------------------------------------------------------------ Inside Back Cover

The Juniata Valley Bank, as an independent community bank, will endeavor to identify customers’ financial needs 
and exceed their expectations in delivering quality products and services at a fair price to assure shareholders 
an above average return and employees competitive salaries and benefits.  The business of the bank will be 
conducted with integrity and responsiveness to the communities served.

- 1 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Five-Year Financial Summary – Selected Financial Data
(In thousands of dollars, except share and per share data)

BALANCE SHEET INFORMATION
at December 31
Assets 
Deposits 
Loans, net of allowance for loan losses 
Investments 
Goodwill 
Short-term borrowings 
Long-term debt 
Stockholders’ equity 
Number of shares outstanding 

Average for the year

Assets 
Stockholders’ equity 

  Weighted average shares outstanding 

INCOME STATEMENT INFORMATION
Years Ended December 31
Total interest income 
Total interest expense 

Net interest income 
Provision for loan losses 
Other income 
Other expenses 

Income before income taxes 
Federal income tax expense 

2013

2012

2011

2010

2009

$   448,782 
379,645 
275,511 
128,262 
2,046 
13,797 
– 
49,984 
4,196,266 

$   448,869 
386,751 
274,219 
124,911 
2,046 
5,436 
– 
50,297 
4,218,361 

$   447,433 
386,665 
286,750 
114,077 
2,046 
3,500 
– 
49,720 
4,228,218 

$   435,753 
376,790 
295,278 
83,356 
2,046 
3,314 
– 
49,976 
4,257,765 

$   442,109
377,397
308,911
80,973
2,046
3,207
5,000
50,603
4,337,587

450,031 
49,571 
4,210,336 

454,057 
49,766 
4,231,404 

447,323 
50,355 
4,241,286 

439,130 
50,654 
4,297,443 

435,285
49,514
4,341,097

$     16,734 
2,900 

$     18,170 
3,648 

$     20,033 
4,591 

$     21,574 
5,502 

$     23,268
7,279

13,834 
415 
4,233 
13,146 

4,506 
505 

14,522 
1,411 
4,592 
13,077 

4,626 
978 

15,442 
364 
3,946 
12,802 

6,222 
1,542 

16,072 
741 
3,855 
12,641 

6,545 
1,630 

15,989
627
4,190
12,638

6,914
1,808

Net income 

$       4,001 

$       3,648 

$       4,680 

$       4,915 

$       5,106

PER SHARE DATA

Earnings per share - basic 
Earnings per share - diluted 
Cash dividends 
Book value 

FINANCIAL RATIOS

Return on average assets 
Return on average equity 
Dividend payout 
Average equity to average assets 
Loans to deposits (year end) 

$         0.95 
0.95 
0.88 
11.91 

$         0.86 
0.86 
0.88 
11.92 

$         1.10 
1.10 
0.86 
11.76 

$         1.14 
1.14 
0.82 
11.74 

$         1.18
1.18
0.78
11.67

0.89% 
8.07 
92.65 
11.02 
72.57 

0.80% 
7.33 
102.08 
10.96 
70.90 

1.05% 
9.29 
77.95 
11.26 
74.16 

1.12% 
9.70 
71.72 
11.54 
78.37 

1.17%
10.31
66.31
11.38
81.85

- 2 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

FORWARD LOOKING STATEMENTS

The information contained in this Annual Report contains forward looking statements (as such term is defined in the Securities Exchange 
Act of 1934 and the regulations thereunder) including statements which are not historical facts or as to trends or management’s 
intentions, plans, beliefs, expectations or opinions. Such forward looking statements are subject to risks and uncertainties and may be 
affected by various factors which may cause actual results to differ materially from those in the forward looking statements including, 
without limitation, the impact of adverse changes in the economy and real estate markets, including protracted periods of low-growth 
and sluggish loan demand; the effect of market interest rates, particularly a continuing period of low market interest rates, and relative 
balances of rate-sensitive assets to rate-sensitive liabilities, on net interest margin and net interest income; the effect of competition 
on rates of deposit and loan growth and net interest margin; increases in non-performing assets, which may result in increases in the 
allowance for credit losses, loan charge-offs and elevated collection and carrying costs related to such non-performing assets; other 
income growth, including the impact of regulatory changes which have reduced debit card interchange revenue; investment securities 
gains and losses, including other than temporary declines in the value of securities which may result in charges to earnings; the level 
of other expenses, including salaries and employee benefit expenses; the increasing time and expense associated with regulatory 
compliance and risk management; the uncertainty and lack of clear regulatory guidance associated with the delay in implementing 
many of the regulations mandated by the Dodd Frank Act; and capital and liquidity strategies, including the expected impact of the 
capital and liquidity requirements proposed by the Basel III  standards. Certain of these risks, uncertainties and other factors are 
discussed in this Annual Report or in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013, a copy 
of which may be obtained from the Company upon request and without charge (except for the exhibits thereto).

OVERVIEW

This discussion concerns Juniata Valley Financial Corp. (“Company” or “Juniata”) and its wholly owned subsidiary, The Juniata 
Valley Bank (“Bank”). The overview is intended to provide a context for the following Management’s Discussion and Analysis 
of Financial Condition and Results of Operations. Management’s Discussion and Analysis of Financial Condition and Results of 
Operations should be read in conjunction with our consolidated financial statements, including the notes thereto, included in this 
annual report. We have attempted to identify the most important matters on which our management focuses in evaluating our financial 
condition and operating performance and the short-term and long-term opportunities, challenges and risks (including material trends 
and uncertainties) which we face. We also discuss the actions we are taking to address these opportunities, challenges and risks. 
The Overview is not intended as a summary of, or a substitute for review of, Management’s Discussion and Analysis of Financial 
Condition and Results of Operations.

Nature of Operations

Juniata is a bank holding company that delivers financial services within its market, primarily central Pennsylvania.  The Company 
owns one bank, the Bank, which provides retail and commercial banking services through 12 offices in Juniata, Mifflin, Perry, 
Huntingdon  and  Centre  counties. Additionally,  Juniata  owns  39.16%  of  Liverpool  Community  Bank  (“LCB”),  carried  as  an 
unconsolidated subsidiary and accounted for under the equity method of accounting. 

The Bank provides a full range of consumer and commercial services. Consumer services include Internet, mobile and telephone 
banking, an automated teller machine network, personal checking accounts, interest checking accounts, savings accounts, insured 
money market accounts, debit cards, certificates of deposit, club accounts, secured and unsecured installment loans, construction 
and mortgage loans, safe deposit facilities, credit lines with overdraft checking protection, individual retirement accounts, health 
savings accounts, on-line bill payment and other on-line and mobile services. Commercial banking services include small and high-
volume business checking accounts, on-line account management services, ACH origination, payroll direct deposit, commercial 
lines and letters of credit, commercial term and demand loans and repurchase agreements. The Bank also provides a variety of trust, 
asset management and estate services. The Bank offers annuities, mutual funds, stock and bond brokerage services and long-term 
care insurance products through an arrangement with a broker-dealer and insurance brokers. Management believes the Company 
has a relatively stable deposit base with no major seasonal depositor or group of depositors. Most of the Company’s commercial 
customers are small and mid-sized businesses in central Pennsylvania.

- 3 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Economic and Industry-Wide Factors Relevant to Juniata

As a financial services organization, Juniata’s core business is most influenced by the movement of interest rates. Lending and 
investing is done daily, using funding from deposits and borrowings, resulting in net interest income, the most significant portion of 
operating results. Through the use of asset/liability management tools, the Company continually evaluates the effects that possible 
changes in interest rates could have on operating results and balance sheet growth. Using this information, along with analysis of 
competitive factors, management designs and prices its products and services. 

General economic conditions are relevant to Juniata’s business. In addition, economic factors impact customers’ need for financing, 
thus affecting loan growth. Additionally, changes in the economy can directly impact the credit strength of existing and potential 
borrowers.

Focus of Management

The management of Juniata believes that it is important to know who and what we are in order to be successful. We must be aligned 
in our efforts to achieve goals. We’ve identified the four characteristics that define the Company and the personnel that support it. 
We are Committed, Capable, Caring and Connected. Management seeks to be the preeminent financial institution in its market 
area and measures its success by five key elements.  

Shareholder Satisfaction
Above  all  else,  management  is  committed  to  maximizing  the  value  of  our  shareholders’  investment,  through  both  stock  value 
appreciation and dividend returns. Remaining connected to our communities will allow us to identify the financial needs of our 
market and to deliver those products and services capably. In doing so, we will profitably grow the balance sheet and enhance core 
earnings, while maintaining capital and liquidity levels well exceeding all regulatory guidelines.

Customer Relationships
We are committed to maximizing customer satisfaction. We are sensitive to the expanding array of financial services and financial 
service  providers  available  to  our  customers,  both  locally  and  globally.  We  are  committed  to  fostering  a  complete  customer 
relationship by helping clients identify their current and future financial needs and offering practical and affordable solutions to 
both. As our customers’ lifestyles change, the channels through which we deliver our services must change as well. One element of 
the Company’s strategic plan is to provide connection through every means available, wherever we are needed, whether through a 
stand-alone branch, in-store boutique, ATM or via on-line and mobile banking anywhere internet or cell phone signals can be received. 

Balance Sheet Growth
We  are  capable  of  profitable  balance  sheet  growth.  Rapid  growth  should  not  be  a  substitute  for  careful  fiscal  and  strategic 
management. It is our goal to continue quality growth despite intense competition by paying careful attention to the needs of our 
customers. We will continue to maintain high credit standards, knowing that lending under the right circumstances is the proper way 
to maintain soundness and profitability. We believe we consistently pay fair market rates on all deposits, and have invested wisely 
and conservatively in compliance with self-imposed standards, minimizing risk of asset impairment. We aspire to increase our market 
share within the current communities that we serve, and to expand in contiguous areas through acquisition and investment. As part 
of our strategic plan for growth, we continue to actively seek opportunities for acquisitions of branches or stakes in other financial 
institutions, similar to those that have occurred in prior years.

- 4 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Operating Results
We are capable of producing profitability ratios that exceed those of many of our peers. Recognizing that net interest margins have 
narrowed for banks in general and that they may not return to the ranges experienced in the past, we also focus on the importance 
of providing fee-generating services in which customers find value. Offering a broad array of services prevents us from becoming 
too reliant on one form of revenue. It has also been our philosophy to spend conservatively and to implement operating efficiencies 
where possible to keep non-interest expense from escalating in areas that can be controlled. In 2013, we continued to make advances 
in technological resources, placing data and information in the hands of our customers and employees, committed to optimizing 
the customer experience.

Connection to the Community
We are active corporate citizens of the communities we serve. Although the world of banking has transitioned to global availability 
through electronics, we believe that our community banking philosophy is still valid. Despite technological advances, banking is still 
a personal business, particularly in the rural areas we serve. We believe that our customers shop for services and value a relationship 
with an institution involved in the same community, with the same interests in its prosperity. We have a foundation and a history 
in each of the communities we serve. Management takes an active role in local business and industry development organizations 
to help attract and retain commerce in our market area. We provide businesses, large and small, with financial tools and financing 
needed to grow and prosper. We have always been committed to responsible lending practices. We invest locally by including local 
municipal bonds in our investment portfolio and participating in funding for such projects as low income and elderly housing. We 
support charitable programs that benefit the local communities, not only with monetary contributions, but also through the personal 
involvement of our caring employees.

Juniata’s Opportunities

Soundness and stability
Our financial condition is strong. We enjoy strong capital and liquidity ratios that significantly exceed regulatory guidelines. Our 
business model includes a plan for growth without sacrificing profitability or integrity. We believe an opportunity exists for banks 
such as ours to offer the trusted, personal service of a locally managed institution that has roots in the community reaching back 
more than 140 years.   

Expansion of customer base
Our strategic focus is based on leveraging our collective knowledge of the Company’s primary and contiguous markets to identify 
lending or fee-based opportunities consistent with our risk parameters and profitability targets. We continue to develop our sales 
team through mentoring and by making employee education paramount. We continually seek and implement back-room efficiencies. 
We recognize changes taking place in a world where convenience and mobility are priorities for consumers and businesses when 
choosing a financial institution with whom to do business. We offer full-featured secure mobile banking for use on home computers 
and all mobile devices for consumers. For businesses, we provide options for cash management and remote deposit. In 2013, we 
expanded our marketing and advertising channels to increase awareness of our Bank’s services. We launched an electronic financial 
education session to the community. Through team sales efforts we reach out to present and potential customers to make them aware 
of the full complement of services available to match family and business needs. In 2014, we are set to announce several exciting 
new deposit products, targeted to meet the changing needs of families.

Delivery system enhancements
We seek to continually enhance our customer delivery system, both through technology and physical facilities. We actively seek 
opportunities to expand our branch network through acquisitions. We believe that it is imperative that our customers have convenient 
and easy access to personal financial services that complement their particular lifestyle, whether it is through electronic or personal 
delivery. It is with this goal in mind that we announced our entrance into the mobile banking arena in 2011 and followed up with 
an on-line mortgage application product beginning in 2012. In 2013, remote deposit capabilities were introduced to our business 
clients. In 2014, our ATMs will be upgraded to state-of-the-art machines, designed to appeal to both traditional customers and those 
that prefer electronic efficiencies. In addition to offering on-line and mobile services, our sales staff has also become more mobile, 
reaching out to clients and potential clients through on-site visits, connecting more closely with the business and personal financial 
needs of our customer base.

- 5 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Juniata’s Challenges

Economy
The direction of the economy continues to be uncertain. Unemployment levels have not yet shown signs of sustained decrease, 
home values have remained depressed, earnings rates on investments remain historically low and government actions to intervene 
in the markets continue to result in large increases in the national debt. All these factors are affecting the behavior of consumers 
and businesses and the way in which money is spent, saved, borrowed and invested. The aforementioned factors have combined to 
create an uncertain and challenging economic environment, especially for financial institutions.

Competition
Each year, competition becomes more intense and global in nature. To meet this challenge, we attempt to stay in close contact with 
our customers, monitoring their satisfaction with our services through surveys, personal visits and networking in the communities 
we serve. We strive to meet or exceed our customers’ expectations and deliver consistent high-quality service. We believe that our 
customers have become acutely aware of the value of local service, and we strive to maintain their confidence.

Rate environment
We intend to continue making what we believe to be rational pricing decisions for loans, deposits and non-deposit products. This 
strategy can be difficult to maintain, as many of our peers appear to continue pricing for growth, rather than long-term profitability 
and stability. We believe that a strategy of “growth for the sake of growth” results in lower profitability, and such actions by large 
groups of banks have had an adverse impact on the entire financial services industry. We intend to maintain our core pricing principles, 
which we believe protect and preserve our future as a sound community financial services provider, proven by results. 

Regulated Company
The Company is subject to banking regulation, as well as regulation by the Securities and Exchange Commission (“SEC”) and, as 
such, must comply with many laws, including the USA Patriot Act, the Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley”) and the 
Dodd-Frank Wall Street Reform and Consumer Protection Act. Management has established a Disclosure Committee for Financial 
Reporting, an internal group at Juniata that seeks to ensure that current and potential investors in the Company receive full and 
complete information concerning our financial condition. Juniata has incurred direct and indirect costs associated with compliance 
with the SEC’s filing and reporting requirements imposed on public companies by the Sarbanes-Oxley Act, as well as adherence 
to new and existing banking regulations and stronger corporate governance requirements. Regulatory burdens continue to increase 
as  evidenced  by  the  provisions  in  the  Dodd-Frank Act  that  impact  the  Company  in  the  areas  of  corporate  governance,  capital 
requirements and restrictions on fees that may be charged to consumers.

APPLICATION OF CRITICAL ACCOUNTING POLICIES

The Company’s consolidated financial statements are prepared based upon the application of accounting principles generally accepted 
in the United States of America (“GAAP”), the most significant of which are described in Note 2 to our consolidated financial 
statements – Summary of Significant Accounting Policies. Certain of these policies, particularly with respect to allowance for loan 
losses, the investment portfolio and deferred tax assets and liabilities require numerous estimates and economic assumptions, based 
upon information available as of the date of the consolidated financial statements. As such, over time, they may prove inaccurate or 
vary and may significantly affect the Company’s reported results and financial position in future periods.

The accounting policy for establishing the allowance for loan losses relies to a greater extent on the use of estimates than other 
areas and, as such, has a greater possibility of producing results that could be different from those currently reported. Changes 
in underlying factors, assumptions or estimates in the allowance for loan losses could have a material impact on the Company’s 
future  financial  condition  and  results  of  operations. The  section  of  this Annual  Report  to  Shareholders  entitled  “Allowance  for 
Loan Losses” provides management’s analysis of the Company’s allowance for loan losses and related provision expense. The 
allowance for loan losses is maintained at a level believed adequate by management to absorb probable losses in the loan portfolio. 
Management’s determination of the adequacy of the allowance for loan losses is based upon an evaluation of individual credits 
in the loan portfolio, historical loan loss experience, current economic conditions and other relevant factors. This determination 
is inherently subjective, as it requires material estimates, including the amounts and timing of future cash flows expected to be 
received on impaired loans that may be susceptible to significant change. 

In addition, regulatory agencies, as an integral part of their examination process, periodically review the Company’s allowance for 
loan losses and may require the Company to recognize additions to the allowance for loan losses based on their judgments about 
information available to them at the time of their examination, which may not be currently available to management.

- 6 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Considerations  used  by  management  to  determine  other-than-temporary  impairment  status  of  individual  holdings  within  the 
investment securities portfolio are based partially upon estimations of fair value and potential for recovery. As market conditions 
and perception can unpredictably affect the value of individual investments in the future, these determinations could have a material 
impact on the Company’s future financial condition and results of operations.

The Company recognizes deferred tax assets and liabilities for the future effects of temporary differences and tax credits. Enacted 
tax rates are applied to cumulative temporary differences based on expected taxable income in the periods in which the deferred tax 
asset or liability is anticipated to be realized. Future tax rate changes could occur that would require the recognition of income or 
expense in the consolidated statements of income in the period in which they are enacted. Deferred tax assets must be reduced by 
a valuation allowance if, in management’s judgment, it is “more likely than not” that some portion of the asset will not be realized. 
Management may need to modify their judgments in this regard from one period to another should a material change occur in the 
business environment, tax legislation, or in any other business factor that could impair the Company’s ability to benefit from the 
asset in the future.

RESULTS OF OPERATIONS

2013
Financial Performance Overview

Net income for Juniata in 2013 was $4,001,000, representing a 9.7% increase as compared to net income for 2012. Earnings per share 
on a fully diluted basis increased by 10.5%, from $0.86 in 2012 to $0.95 in 2013. The net interest margin, on a fully tax-equivalent 
basis, decreased from 3.68% in 2012 to 3.53%, in 2013. The ratio of non-interest income (excluding gains on sales of securities) to 
average assets decreased by 7 basis points, while the ratio of non-interest expense to average assets increased by 4 basis points to 
2.92%. Five-year historical ratios are presented below.

Return on average assets 
Return on average equity 
Yield on earning assets 
Cost to fund earning assets 
Net interest margin (fully tax equivalent) 
Non-interest income (excluding gains on 

sales or calls of securities and securities
impairment charges) to average assets 

Non-interest expense to average assets 
Net non-interest expense to average assets 

2013

2012

2011

2010

2009

0.89% 
8.07 
4.09 
0.71 
3.53 

0.80% 
7.33 
4.39 
0.88 
3.68 

1.05% 
9.29 
4.91 
1.13 
3.97 

1.12% 
9.70 
5.42 
1.38 
4.24 

1.17%
10.31
5.88 
1.84
4.23

0.94 
2.92 
1.98 

1.01 
2.88 
1.87 

0.88 
2.86 
1.98 

0.88 
2.98 
2.10 

1.01
2.90
1.89

As demonstrated above, there were improvements in both Return on Average Asset and Return on Average Equity ratios in 2013 as 
compared to 2012, in spite of a continuing narrowing net interest margin. Much of the increase in 2013 can be attributed to a lower 
provision for loan losses. In 2012, an unusually high provision was recorded to address declines in fair value of collateral held 
for certain land development loans. The sustained low rate environment has resulted in generally lower margins for most banking 
organizations. Therefore, it is important to understand the degree of change in the net interest margin and how it compares to similar 
companies in our competitive market. We follow the performances of a group of six local competitors as a peer group to compare 
total stock return and the analysis below compares our net interest margin to the peer group’s financial performance for the year 
ended December 31, 2013. As noted below, Juniata’s net interest margin significantly exceeded the averages of the peer group, that 
includes F.N.B. Corporation, First Community Financial Corporation, Kish Bancorp, Inc., Mid Penn Bancorp, Inc., Mifflinburg 
Bank and Trust Co., Northumberland Bancorp, and Orrstown Financial Services, Inc.

For the year ended December 31, 2013
Net Interest Margin

Juniata Valley Financial Corp. 
Peer Group Average 

3.53%
3.36%

- 7 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Juniata  strives  to  attain  consistently  high  earnings  levels  each  year  by  protecting  the  core  (repeatable)  earnings  base  through 
conservative growth strategies that minimize stockholder and balance-sheet risk, while serving its rural Pennsylvania customer 
base. This approach has helped achieve solid performances year after year. The Company considers the return on assets (“ROA”) 
ratio to be a key indicator of its success and constantly scrutinizes the broad categories of the income statement that impact this 
profitability indicator. Summarized below are the components of net income (in thousands of dollars) and the contribution of each 
to ROA for 2013 and 2012.

2013

2012

Net interest income 
Provision for loan losses 

Customer service fees 
Debit card fee income 
BOLI 
Trust fees 
Commissions from sales of
non-deposit products 
Income from unconsolidated

subsidiary 
Security gains 
Gains on sale of other assets 
Other noninterest income 
Total noninterest income 

Employee expense 
Occupancy and equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
Gain (Loss) on sales of other real estate owned 
Intangible amortization 
Amortization of investment in partnership 
Other noninterest expense 
Total noninterest expense 

Income tax expense 
Net income 

Average assets 

% of Average
Assets
3.07% 
(0.09) 

$  13,834 
(415) 

% of Average
Assets

$  14,522 

(1,411) 

3.20%
(0.31)

1,290 
822 
416 
355 

375 

237 
(2) 
338 
402 
4,233 

(7,028) 
(1,433) 
(1,450) 
(223) 
(388) 
(483) 
(331) 
39 
(45) 
(448) 
(1,356) 
(13,146) 

(505) 
$    4,001 

$450,031 

0.29 
0.18 
0.09 
0.08 

0.08 

0.05 
(0.00) 
0.08 
0.09 
0.94 

(1.56) 
(0.32) 
(0.32) 
(0.05) 
(0.09) 
(0.11) 
(0.07) 
0.01 
(0.01) 
(0.10) 
(0.30) 
(2.92) 

(0.11) 
0.89% 

1,282 
809 
450 
379 

353 

249 
2 
567 
501 
4,592 

(7,286) 
(1,439) 
(1,440) 
(234) 
(362) 
(438) 
(327) 
(34) 
(45) 
– 
(1,472) 
(13,077) 

(978) 
$    3,648 

$454,057 

0.28
0.18
0.10
0.08

0.08

0.05 
0.00 
0.12
0.11
1.01

(1.60) 
(0.32) 
(0.32)
(0.05)
(0.08)
(0.10)
(0.07)
(0.01)
(0.01)
0.00
(0.32)
(2.88)

(0.22) 
0.80%

Net Interest Income

Net interest income is the amount by which interest income on earning assets exceeds interest expense on interest bearing liabilities. 
Net interest income is the most significant component of revenue, comprising approximately 77% of total revenues (the total of 
net interest income and non-interest income, exclusive of security gains) for 2013. Interest spread measures the absolute difference 
between average rates earned and average rates paid. Because some interest earning assets are tax-exempt, an adjustment is made for 
analytical purposes to place all assets on a fully tax-equivalent basis. Net interest margin is the percentage of net return on average 
earning assets on a fully tax-equivalent basis and provides a measure of comparability of a financial institution’s performance. 

Both net interest income and net interest margin are impacted by interest rate changes, changes in the relationships between various 
rates and changes in the composition of the average balance sheet. Additionally, product pricing, product mix and customer preferences 
dictate the composition of the balance sheet and the resulting net interest income. Table 1 shows average asset and liability balances, 
average interest rates and interest income and expense for the years 2013, 2012 and 2011. Table 2 further shows changes attributable 
to the volume and rate components of net interest income.

- 8 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 1
AVERAGE BALANCE SHEETS AND NET INTEREST INCOME ANALYSIS
(Dollars in thousands)

ASSETS
Interest earning assets:
  Loans:

  Taxable (5) 
  Tax-exempt 

  Total loans (8) 
Investment securities:
  Taxable 
  Tax-exempt 

  Total investment securities 

Interest bearing deposits 

  Federal funds sold 
Total interest earning assets 

Non-interest earning assets:
  Cash and due from banks 
  Allowance for loan losses 
  Premises and equipment 
  Other assets (7) 
  Total assets 

LIABILITIES AND
  STOCKHOLDERS’ EQUITY
Interest bearing liabilities:
  Demand deposits (2) 
  Savings deposits 
  Time deposits 
  Other, including short-term
  borrowings, and other

interest bearing liabilities 
Total interest bearing liabilities 

Non-interest bearing liabilities:
  Demand deposits 
  Other 
Stockholders’ equity 
  Total liabilities

  and stockholders’ equity 

Net interest income 
Net margin on interest
  earning assets (3) 

Net interest income and margin -
  Tax equivalent basis (4) 

Years Ended December 31,

2013

2012

2011

Average
Balance
(1)

Interest

Yield/
Rate

Average
Balance
(1)

Interest

Yield/
Rate

Average
Balance
(1)

Interest

Yield/
Rate

$258,116 
18,621 
276,737 

$14,310 
558 
14,868 

5.54%  $263,174 
19,108 
3.00 
282,282 
5.37 

$15,439 
653 
16,092 

5.87%  $279,501 
3.42 
13,818 
293,319 
5.70 

$17,332 
525 
17,857 

6.20%
3.80
6.09

91,972 
37,210 
129,182 
2,834 
– 
408,753 

1,267 
583 
1,850 
16 
– 
16,734 

1.38 
1.57 
1.43 
0.56 
0.00 
4.09 

88,482 
36,429 
124,911 
6,707 
75 
413,975 

1,311 
738 
2,049 
29 
0 
18,170 

1.48 
2.03 
1.64 
0.43 
0.13 
4.39 

70,658 
33,724 
104,382 
3,681 
6,590 
407,972 

1,240 
901 
2,141 
30 
5 
20,033 

1.76
2.67
2.05
0.81
0.08
4.91

8,557 
(2,679) 
6,305 
29,095 
$450,031 

8,813 
(3,533) 
6,555 
28,247 
$454,057 

9,514
(2,854)
6,892 
25,799
$447,323

$  94,338 
59,926 
161,677 

160 
69 
2,642 

0.17 
0.12 
1.63 

$  96,599 
56,263 
174,844 

209 
135 
3,277 

0.22 
0.24 
1.87 

$  91,897 
49,894 
185,005 

396 
202 
3,962 

0.43
0.40
2.14

8,848 
324,789 

29 
2,900 

0.33 
0.89 

5,330 
333,036 

27 
3,648 

0.51 
1.10 

4,495 
331,291 

31 
4,591 

0.69
1.39

71,006 
4,665 
49,571 

$450,031 

65,224 
6,031 
49,766 

$454,057 

60,986 
4,691
50,355

$447,323

$13,834 

$14,522 

$15,442

3.38% 

3.51% 

3.79%

$14,422 

3.53% 

$15,239 

3.68% 

$16,177 

3.97%

Notes:
 (1) 
 (2) 
 (3) 
 (4) 

Average balances were calculated using a daily average.
Includes Super Now and money market accounts.
Net margin on interest earning assets is net interest income divided by average interest earning assets.
Interest on obligations of states and municipalities is not subject to federal income tax. In order to make the net yield comparable on 
a fully taxable basis, a tax equivalent adjustment is applied against the tax-exempt income utilizing a federal tax rate of 34%.

- 9 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 2
RATE - VOLUME ANALYSIS OF NET INTEREST INCOME
(Dollars in thousands)

ASSETS
Interest earning assets:
  Loans:

  Taxable (5) 
  Tax-exempt 

  Total loans (8) 
Investment securities: 
  Taxable 
  Tax-exempt 

  Total investment securities 

Interest bearing deposits 

  Federal funds sold 
Total interest earning assets 

2013 Compared to 2012
Increase (Decrease) Due To (6)

2012 Compared to 2011
Increase (Decrease) Due To (6)

Volume

Rate

Total

Volume

Rate

Total

$(293) 
(16) 
(309) 

$   (836) 
(79) 
(915) 

$(1,129) 
(95) 
(1,224) 

$(984) 
185 
(799) 

$   (909) 
(57) 
(966) 

$(1,893)
128
(1,765)

50 
16 
66 
(20) 
– 
(263) 

(94) 
(171) 
(265) 
7 
– 
(1,173) 

(44) 
(155) 
(199) 
(13) 
– 
(1,436) 

283 
68 
351 
17 
(7) 
(438) 

(212) 
(231) 
(443) 
(18) 
2 
(1,425) 

71
(163)
(92) 
(1)
(5)
(1,863)

LIABILITIES
  AND STOCKHOLDERS’ EQUITY
Interest bearing liabilities:
  Demand deposits (2) 
  Savings deposits 
  Time deposits 
  Other, including short-term
  borrowings, and other

interest bearing liabilities 
Total interest bearing liabilities 

(5) 
8 
(235) 

14 
(218) 

(44) 
(74) 
(400) 

(49) 
(66) 
(635) 

(12) 
(530) 

2 
(748) 

19 
23 
(209) 

5 
(162) 

(206) 
(90) 
(476) 

(9) 
(781) 

(187) 
(67)
(685)

(4)
(943)

Net interest income 

$  (45) 

$   (643) 

$   (688) 

$(276) 

$   (644) 

$   (920) 

(5)  
(6) 

(7) 
(8) 

Non-accruing loans are included in the above table until they are charged off.
The change in interest due to rate and volume has been allocated to volume and rate changes in proportion to the relationship 
of the absolute dollar amounts of the change in each.  
Includes net unrealized gains on securities available for sale: $86 in 2013, $1,389 in 2012, $930 in 2011.
Interest income includes loan fees of $185, $167 and $218, in 2013, 2012 and 2011, respectively.

- 10 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

On average, total loans outstanding in 2013 decreased from 2012 by 2.0%, to $276,737,000. Average yields on loans decreased by 
33 basis points in 2013 when compared to 2012. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 
2, the decrease in yield reduced interest income on loans by approximately $915,000, and the decrease in volume further reduced 
interest income by $309,000, resulting in an aggregate decrease in interest recorded on loans of $1,224,000. While the prime rate has 
remained unchanged at 3.25% since December of 2008, most adjustable rate mortgages scheduled to reprice during 2013 that had not 
already reached a floor, did so at rates below their previous rates, effectively decreasing the overall yield to the Bank. Additionally, 
in 2013, with fixed rates offered through the secondary market, it was favorable for some customers with adjustable rate loans to 
refinance through that program, decreasing both volume and yield in the loan portfolio. Likewise, new and refinanced portfolio loans 
were priced at lower rates during 2013, also contributing to the decrease in overall yield. 

During 2013, 33% of the investment portfolio, or $38,973,000, matured or was prepaid. All proceeds from these events and other funds 
available through loan repayments, totaling $45,446,000, were reinvested in the investment portfolio in the lower rate environment, 
resulting in the decrease in overall yield of the investment securities by 21 basis points. Yields on the investment securities portfolio 
decreased to 1.43% in 2013, as compared to 1.64% in 2012. Yield declines decreased net interest income by $265,000 when compared 
to 2012. Average balances of investment securities increased by $4,271,000, and this volume increase accounted for a $66,000 
increase in interest income as compared to 2012. 

In total, yield on earning assets in 2013 was 4.09% as compared to 4.39% in 2012, a decrease of 30 basis points.  On a fully tax 
equivalent basis, yield on earning assets decreased from 4.56% in 2012 to 4.24% in 2013.

Average interest bearing liabilities decreased by $8,247,000 in 2013, as compared to 2012. Within the categories of interest bearing 
liabilities, deposits decreased on average by $11,765,000, and borrowings increased by $3,518,000 on average. During 2013, the 
most significant change in interest bearing deposits was in time deposit balances, which decreased on average by $13,167,000, 
while interest-bearing demand and savings accounts increased on average by $1,402,000. This shift continues a trend that has been 
occurring for several years. Management believes this trend reflects the consumers’ response to historical low interest rates. In 2013, 
time deposits accounted for 51.1% of total interest-bearing deposits. One and two years prior, time deposits represented 53.4% 
and 63.5%, respectively, of all interest-bearing deposits. Changes in total interest-bearing liabilities reduced interest expense by 
$218,000 in 2013 as compared to 2012, while decreases in interest rates further reduced interest expense by $530,000. Non-interest 
bearing liabilities used to fund earning assets included demand deposits, which increased $5,782,000 on average. The percentage 
of interest earning assets funded by non-interest bearing liabilities was approximately 20.5% in 2013 versus 19.6% in 2012. The 
total cost to fund earning assets (computed by dividing the total interest expense by the total average earning assets) in 2013 was 
0.71%, as compared to 0.88% in 2012. 

Net interest income was $13,834,000 for 2013, a decrease of $688,000 when compared to 2012, with $643,000 due to net rate 
decreases and $45,000 attributed to net volume decreases. 

Provision for Loan Losses

Juniata’s provision for loan losses is determined as a result of an analysis of the adequacy level of the allowance for loan losses. In 
order to closely reflect the potential losses within the current loan portfolio based upon current information known, the Company 
carries no unallocated allowance. An analysis was performed following the process described in “Application of Critical Accounting 
Policies” earlier in this discussion, and it was determined that a provision of $415,000 was appropriate for 2013, a decrease of $996,000 
when compared to 2012 when the total loan loss provision was $1,411,000. The higher provision in 2012 was primarily the result of 
analysis of the values of collateral securing certain impaired loans. Discussion included in the Loans and Allowance for Loan Losses 
in the section below titled “Financial Condition” explains the information and analysis used to arrive at the significant increase in 
the provision in 2012.  In 2013, net charge-offs exceeded the provision by $994,000, due primarily to specific loss confirming events 
related to one loan in which a $1,026,000 charge-off was taken in 2013, which had a specific reserve established in 2012.

- 11 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-interest Income

The Company remains committed to providing comprehensive services and products to meet the current and future financial needs of 
our customers. We believe that our responsiveness to customers’ needs surpasses that of our competitors, and we measure our success 
by the customer acceptance of fee-based services. We continually explore avenues to enhance product offerings in areas beneficial to 
customers. We offer a variety of options for financing to home-buyers that includes a secondary market lending program, providing 
significant fee income. We continue to add new features and services for our electronic banking clientele. We provide alternative 
investment opportunities through an arrangement with a broker dealer and integrate the delivery of non–traditional products with 
our Trust and Wealth Management Division. This arrangement enables us to meet the investment needs of a varied customer base 
and to better identify our clients’ needs for traditional trust services.   

Fee-generated non-interest revenues consist of customer service fees derived from deposit accounts, trust relationships and sales of 
non-deposit products. In 2013, revenues from these services totaled $2,020,000, representing a slight increase of $6,000, or 0.3%, 
from 2012 revenues. Customer service fees derived from deposit accounts were $8,000 higher in 2013 than in 2012. The slight 
increase was attributed to overdraft and non-sufficient fund charges to customers. Total fees for trust services decreased by $24,000, 
or 6.3%, as fees from estate settlements decreased by $9,000 in 2013 as compared to 2012, and non-estate fees decreased by $15,000. 
Variance in fees from estate settlements occurs because estate settlements occur sporadically and are not necessarily consistent year 
to year. Non-estate fees are repeatable revenues that generally increase and decrease in relation to movements in interest rates as 
market values of trust assets under management increase or decrease and as new relationships are established. Commissions from 
sales of non-deposit products increased in 2013, resulting in a $22,000 increase in related fee income. 

Fees and income derived from the origination, sale and servicing of residential mortgage loans was $338,000 in 2013, a decrease 
of $229,000, or 40.4%, compared to 2012, when refinancing activities were more active. Other non-interest-related fees derived 
from loan activity decreased by $32,000 when comparing 2013 to 2012. A gain of $53,000 was recorded in 2012 as a result of a life 
insurance claim. No such activity occurred in 2013.

The Company owns 39.16% of the stock of Liverpool Community Bank, (“LCB”) and accounts for its ownership through the equity 
method. As such, 39.16% of the income of LCB is recorded by Juniata as non-interest income. As a result of this investment, $237,000 
was recorded as income in 2013, compared to $249,000 in 2012. Earnings on bank-owned life insurance and annuities decreased in 
2013 by $34,000, or 7.6%, when compared to the previous year, as crediting rates were reduced. 

As a percentage of average assets, non-interest income (excluding securities gains and losses) was 0.94% in 2013 as compared to 
1.01% in 2012. 

Non-interest Expense

Management strives to control non-interest expense where possible in order to achieve maximum operating results. 

In 2013, total non-interest expense increased by $69,000, or 0.5%, when compared to 2012. The overall change in non-interest 
expense was attributable to the first year’s amortization of the Company’s investment in a low income housing project in 2013, 
offset by decreases in the cost for employee benefits expenses and costs associated with loan foreclosures (included in other non-
interest expense). In 2013, amortization of the low income housing investment was $448,000, with no such expense recorded in 
2012. Amortization is scheduled to continue through 2023 at similar amounts. 

On December 31, 2012, the Company froze its defined benefit plan to future service accruals while at the same time significantly 
enhancing the defined contribution plan employer match for its employees. The result was a reduction in expense of $257,000, or 
43.5%, in 2013 compared to 2012. Additionally, the cost of medical insurance for employees declined by $203,000, or 23.6%, in the 
Company’s self-funded plan. Small variances in occupancy, equipment, data processing, director compensation, professional fees 
and FDIC insurance resulted in a net increase of $23,000 for 2013 in comparison to 2012. Sales of properties carried as other real 
estate owned generated net gains of $39,000 for 2013, as compared to a net loss of $34,000 during 2012. This increase was offset 
somewhat by a decrease in costs associated with assets in foreclosure of $50,000, included in other non-interest expense. 

As a percentage of average assets, non-interest expense was 2.92% in 2013 as compared to 2.88% in 2012. The low-income housing 
investment amortization increased this key ratio by 10 basis points. Excluding the new amortization, annualized non-interest expense 
would have been 2.82% of average assets, representing an improvement of 6 basis points.  

- 12 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Income Taxes

Income tax expense for 2013 amounted to $505,000, which included the effect of a tax credit in the amount of $556,000, versus 
$978,000 of income tax expense with no such credit in 2012. The tax credit is available to the Company as a result of an equity 
investment in a low income housing project. The effective tax rate in 2013 was 11.2% versus 21.1% in 2012. The reduction in the 
effective rate is attributed to the tax credit earned in 2013. See Note 15 of Notes to Consolidated Financial Statements for further 
information on income taxes.

Net Income

For comparative purposes, the following table sets forth earnings, in thousands of dollars, and selected earnings ratios for the past 
three years.

Net income 
Return on average assets 
Return on average equity 

2013
$4,001 

0.89% 
8.07% 

2012
$3,648 

0.80% 
7.33% 

2011
$4,680

1.05%
9.29%

Outlook for 2014

Since December of 2008, the national prime rate has remained at 3.25% and the federal funds rate has remained at a historically low 
level. This period is the longest period of unchanged rates in recent history. Still, we expect, and are prepared for, the interest rate 
environment to remain relatively unchanged again throughout 2014. However, because experience also tells us that rate movement 
can occur quickly and significantly, we are managing our interest sensitive assets and liabilities with an understanding of the rate risk 
involved with rapidly rising rates. We enter 2014 with non-performing loans at the lowest level since 2010 and expect to see further 
reductions by year-end as issues are resolved. Our net interest margin remains a primary component of profitability; however, we 
have sought and continue to seek to focus on fee services, including an attempt to regain income lost to consumer regulation that 
lessens our ability to charge for consumer overdrafts, in order to augment revenues. We will maintain the conservative lending and 
investing philosophies and responsible deposit pricing that have resulted in our healthy net interest margin and solid balance sheet. 

Also necessary to our success is the satisfaction level of our customers, clients and employees. In recent years, we have introduced 
new avenues of service delivery through technology, such as an on-line mortgage application portal, a mobile banking application for 
the IPad and other electronic tablets to complement our smart phone apps, internal and external transfers of funds features through 
on-line banking and merchant remote deposit, to name a few. Further advancement in 2013 continued as we realigned our human 
resources to achieve more efficient and competent delivery. In 2014, we will be replacing our ATM network with new state-of-the 
art machines, designed with high-level functionality. 

Increasing our customer base and connection with those customers is a priority. In 2013, we embarked upon a new and effective 
advertising campaign that showcased the Company’s new brand. We followed up with  several successful direct-mail marketing 
efforts, setting the stage for expanded marketing plans for 2014. We believe that it is imperative that our customers have convenient 
and easy access to personal financial services that complement their changing lifestyles, whether through electronic or personal 
delivery. Convenience and mobility have become priorities for a large segment of the population in deciding with whom one will 
do business, and thus we have made it our priority to provide such convenience. 

In recent years, attempts to defraud consumers have continued to grow. For several years we have had mechanisms in place to 
detect and thwart fraud attempts against our customers before monetary loss. We believe our customers value the service. We are 
planning an announcement for a new service in 2014 that will go beyond fraud detection on singular deposit accounts and provide 
full ID protection for families. This service will accompany a complete new line-up of accounts, designed to support the lifestyles 
and needs of our clientele.  

Additionally, in 2014, our business development plan continues to expand and reward more horizontal integration, extending the 
opportunities for cross selling across departmental lines. We strive to be the financial services provider of choice to those within 
our market area. 

Management is aware of the challenges facing us in the coming year. We are positioned to reward our stockholders with a good return 
on their investment in our Company while maintaining strong capital and liquidity levels, and we intend to remain in that position. 
The confidence of our stockholders and the trust of our community are vital to our ongoing success.

- 13 -

 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

2012
Financial Performance Overview

Net income for Juniata in 2012 was $3,648,000, representing a 22.1% decrease as compared to net income for 2011. Earnings per 
share on a fully diluted basis decreased from $1.10 in 2011 to $0.86 in 2012. The net interest margin, on a fully tax-equivalent 
basis, decreased from 3.97% in 2011 to 3.68%, in 2012. The ratio of noninterest income (excluding gains on sales of securities 
and securities impairment charges) to average assets increased by 13 basis points, while the ratio of noninterest expense to average 
assets increased by 2 basis points to 2.88%. 

Summarized below are the components of net income (in thousands of dollars) and the contribution of each to ROA for 2012 and 
2011.

Net interest income 
Provision for loan losses 

Customer service fees 
BOLI 
Trust fees 
Commissions from sales of
non-deposit products 
Income from unconsolidated

subsidiary 

Other noninterest income 
Security gains and

impairment charges, net 
Gains on sale of other assets 
Total noninterest income 

Employee expense 
Occupancy and equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
Gain (Loss) on sales of other real estate owned 
Intangible amortization 
Other noninterest expense 
Total noninterest expense 

Income tax expense 
Net income 

Average assets 

2012

% of Average
Assets

2011

% of Average
Assets

$  14,522 
(1,411) 

3.20% 
(0.31) 

$  15,442 
(364) 

3.45%
(0.08)

0.28 
0.10 
0.08 

0.08 

0.05 
0.29 

0.00 
0.12 
1.01 

(1.60) 
(0.32) 
(0.32) 
(0.05) 
(0.08) 
(0.10) 
(0.07) 
(0.01) 
(0.01) 
(0.32) 
(2.88) 

(0.22) 
0.80% 

1,346 
478 
388 

273 

263 
1,192 

6 
– 
3,946 

(6,944) 
(1,526) 
(1,326) 
(284) 
(462) 
(496) 
(369) 
56 
(45) 
(1,406) 
(12,802) 

(1,542) 
$    4,680 

$447,323

0.30
0.11
0.09

0.06

0.06
0.27

0.00
0.00
0.88

(1.55) 
(0.34) 
(0.30)
(0.06)
(0.10)
(0.11)
(0.08)
0.01
(0.01)
(0.31)
(2.86)

(0.34)
1.05%

1,282 
450 
379 

353 

249 
1,310 

2 
567 
4,592 

(7,286) 
(1,439) 
(1,440) 
(234) 
(362) 
(438) 
(327) 
(34) 
(45) 
(1,472) 
(13,077) 

(978) 
$    3,648 

$454,057 

- 14 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Net Interest Income

On average, total loans outstanding in 2012 decreased from 2011 by 3.8%, to $282,282,000. Average yields on loans decreased by 
39 basis points in 2012 when compared to 2011. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 
2, the decrease in yield reduced interest income by approximately $966,000, and the decrease in volume further reduced interest 
income  by  $799,000,  resulting  in  an  aggregate  decrease  in  interest  recorded  on  loans  of  $1,765,000. While  the  prime  rate  has 
remained unchanged at 3.25% since December of 2008, adjustable rate mortgages scheduled to reprice during 2012 that had not 
already reached a floor, did so at rates below their previous rates, effectively decreasing the overall yield to the Bank. Additionally, 
in 2012, with fixed rates offered through the secondary market, it became favorable for some customers with adjustable rate loans 
to refinance through that program, decreasing both volume and yield in the loan portfolio. Likewise, new and refinanced loans 
remaining in the portfolio at lower rates during 2012 also contributed to the decrease in overall yield.

During 2012, 68% of the investment portfolio, or $75,816,000, matured or was prepaid. All proceeds from these events and other funds 
available through deposit growth, totaling $87,319,000, were reinvested in the investment portfolio in the lower rate environment, 
explaining the decrease in overall yield of the investment securities by 41 basis points. Yields on the investment securities portfolio 
decreased to 1.64% in 2012, as compared to 2.05% in 2011. Yield declines decreased net interest income by $443,000 when compared 
to 2011. Average balances of investment securities increased by $20,529,000, and this volume increase accounted for a $351,000 
increase in interest income as compared to 2011. 

In total, yield on earning assets in 2012 was 4.39% as compared to 4.91% in 2011, a decrease of 52 basis points.  On a fully tax 
equivalent basis, yield on earning assets decreased from 5.09% in 2011 to 4.56% in 2012.

Average interest bearing liabilities increased by $1,745,000 in 2012, as compared to 2011. Within the categories of interest bearing 
liabilities, deposits increased on average by $910,000, and borrowings increased by $835,000 on average. While interest-bearing 
deposits increased only slightly in total, there was a shift in types of interest-bearing deposits. During 2012, time deposit balances 
decreased on average by $10,161,000, while interest-bearing demand and savings accounts increased on average by $11,071,000. 
This trend had been occurring over the previous several years. Management believes this was the consumers’ response to historical 
low interest rates. In 2012, time deposits accounted for 53.3% of total interest-bearing deposits. Two years prior, time deposits 
represented 61.6% of all interest-bearing deposits.  Changes in total interest-bearing liabilities reduced interest expense by $162,000 
in 2012 as compared to 2011, while decreases in interest rates further reduced interest expense by $782,000. Non-interest bearing 
liabilities used to fund earning assets included demand deposits, which increased $4,238,000 on average. The percentage of interest 
earning assets funded by non-interest bearing liabilities was approximately 19.6% in 2012 versus 18.8% in 2011. The total cost to 
fund earning assets in 2012 was 0.88%, as compared to 1.13% in 2011. 

Net interest income was $14,522,000 for 2012, a decrease of $920,000 when compared to 2011, with $644,000 due to rate differences 
and $276,000 attributed to volume changes.

Provision for Loan Losses

Management performed an analysis of the loan portfolio following the process described in “Application of Critical Accounting 
Policies” earlier in this discussion, and management determined that a provision of $1,411,000 was appropriate for 2012, an increase of 
$1,047,000 when compared to 2011 when the total loan loss provision was $364,000. The increased provision was primarily the result 
of analysis of the values of collateral securing certain impaired loans.  In 2012, the provision exceeded net charge-offs by $350,000.

- 15 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-interest Income

In 2012, revenues from fee-generated services (customer service fees derived from deposit accounts, trust relationships and sales 
of  non-deposit  products)  totaled  $2,014,000,  representing  a  slight  increase  of  $7,000,  or  0.3%,  from  2011  revenues.  Customer 
service fees derived from deposit accounts were $64,000 less in 2012 than in 2011. The decrease was a result of a reduction in 
overdraft and non-sufficient fund charges to customers. Total fees for trust services decreased by $9,000, or 2.3%, as fees from estate 
settlements increased by $2,000 in 2012 as compared to 2011, and non-estate fees decreased by $11,000. Variance in fees from estate 
settlements occurs because estate settlements occur sporadically and are not necessarily consistent year to year. Non-estate fees are 
repeatable revenues that generally increase and decrease in relation to movements in interest rates as market values of trust assets 
under management increase or decrease and as new relationships are established. Commissions from sales of non-deposit products 
increased in 2012, resulting in an $80,000 increase in related fee income. 

As  a  result  of  the  Company’s  investment  in  LCB,  $249,000  was  recorded  as  income  in  2012,  compared  to  $263,000  in  2011. 
Earnings on bank-owned life insurance and annuities decreased in 2012 by $28,000, or 5.9%, when compared to the previous year, 
as crediting rates are reduced. 

As a percentage of average assets, non-interest income (excluding securities gains and impairment charges) was 1.01% in 2012 as 
compared to 0.88% in 2011.

Non-interest Expense

In 2012, total non-interest expense increased by $275,000, or 2.1%, when compared to 2011. Total employee compensation and 
benefits increased by $342,000, or 4.9% in 2012 over 2011. While total salary expense in 2012 was decreased by $68,000 when 
compared to salary expense in 2011, the cost to provide medical insurance to employees increased by approximately $194,000, and 
defined benefit expense increased by $244,000. FDIC insurance premiums for the Bank were reduced in 2012 by $42,000 as compared 
to 2011 as the full year benefit of the revised FDIC insurance premium formula was realized during 2012. The calculation changed 
mid-year in 2011 and the premiums for banks are became based upon total assets and risk-based capital levels so that banks such 
as Juniata Valley Bank with lower levels of risk in the balance sheet are charged at a lower rate. Director compensation costs were 
$50,000, or 17.7%, lower in 2012 as compared to 2011, as a result of retirements of board and advisory board members. Professional 
fees decreased by $100,000 in 2012 as compared to 2011 due to the decreased use of various consultants and attorneys during 2012. 
Other non-interest expense categories that increased in 2012 included losses realized on the sales of foreclosed properties, which 
added $90,000 to expense, but was partially offset by a reduction in delinquent and foreclosed loan costs, included in other non-
interest expense, of $27,000 when compared to 2011. 

As a percentage of average assets, non-interest expense was 2.88% in 2012 as compared to 2.86% in 2011.

Income Taxes

Income tax expense for 2012 amounted to $978,000 compared to $1,542,000 in 2011. The effective tax rate was 21.1% in 2012 
versus 24.8% in 2011, as tax-exempt income as a percentage of income before tax increased to 30.1% in 2012 from 22.9% in 2011. 
Average tax-exempt investments and loans as a percentage of average assets were 12.2% and 10.6% in 2012 and 2011, respectively. 
See Note 15 of Notes to Consolidated Financial Statements for further information on income taxes.

- 16 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

FINANCIAL CONDITION

Balance Sheet Summary

Juniata functions as a financial intermediary and, as such, its financial condition is best analyzed in terms of changes in its uses and 
sources of funds, and is most meaningful when analyzed in terms of changes in daily average balances. The table below sets forth 
average daily balances for the last three years and the dollar change and percentage change for the past two years.

Table 3
Changes in Uses and Sources of Funds
(Dollars in thousands)

Funding uses:
Taxable loans 
Tax-exempt loans 
Taxable securities 
Tax-exempt securities 
Interest bearing deposits 
Federal funds sold 

Total interest earning assets 

Investment in:

Unconsolidated subsidiary 
Low income housing 
BOLI and annuities 
Goodwill and intangible assets 
Other non-interest earning assets 
Unrealized gains on securities 
Less: Allowance for loan losses 

2013
Average
Balance

$258,116 
18,621 
91,972 
37,210 
2,834 
– 
408,753 

4,060 
3,989 
14,616 
2,321 
18,885 
86 
(2,679) 

Increase (Decrease)
Amount

%

$(5,058) 
(487) 
3,490 
781 
(3,873) 
(75) 
(5,222) 

181 
3,028 
410 
65 
(2,039) 
(1,303) 
854 

(1.9)% 
(2.5) 
3.9 
2.1 
(57.7) 
(100.0) 
(1.3) 

4.7 
315.1 
2.9 
2.9 
(9.7) 
(93.8) 
(24.2) 

2012
Average
Balance

$263,174 
19,108 
88,482 
36,429 
6,707 
75 
413,975 

3,879 
961 
14,206 
2,256 
20,924 
1,389 
(3,533) 

Increase (Decrease)
Amount

%

$(16,327) 
5,290 
17,824 
2,705 
3,026 
(6,515) 
6,003 

218 
961 
724 
(23) 
(929) 
459 
(679) 

(5.8%) 
38.3 
25.2 
8.0 
82.2 
(98.9) 
1.5 

6.0 
– 
5.4 
(1.0) 
(4.3) 
49.4 
23.8 

2011
Average
Balance

$279,501
13,818
70,658
33,724
3,681
6,590
407,972

3,661
–
13,482
2,279
21,853
930
(2,854)

Total uses 

$450,031 

$(4,026) 

(0.9)% 

$454,057 

$   6,734 

1.5% 

$447,323

- 17 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 3 (Cont.)
Changes in Uses and Sources of Funds
(Dollars in thousands)

2013
Average
Balance

$  94,338 
59,926 
129,417 
32,260 
4,332 
3,199 
1,317 
324,789 
71,006 
4,665 
49,571 

Increase (Decrease)
Amount

%

$(2,261) 
3,663 
(11,008) 
(2,159) 
724 
2,737 
57 
(8,247) 
5,782 
(1,366) 
(195) 

(2.3)% 
6.5 
(7.8) 
(6.3) 
20.1 
592.4 
4.5 
(2.5) 
8.9 
(22.6) 
(0.4) 

2012
Average
Balance

$  96,599 
56,263 
140,425 
34,419 
3,608 
462 
1,260 
333,036 
65,224 
6,031 
49,766 

Increase (Decrease)
Amount

%

$  4,702 
6,369 
(8,893) 
(1,268) 
574 
207 
54 
1,745 
4,238 
1,340 
(589) 

5.1% 
12.8 
(6.0) 
(3.6) 
18.9 
81.2 
4.5 
0.5 
6.9 
28.6 
(1.2) 

2011
Average
Balance

$  91,897
49,894
149,318
35,687
3,034
255
1,206
331,291
60,986
4,691
50,355

Funding Sources:
Interest bearing demand deposits 
Savings deposits 
Time deposits under $100,000 
Time deposits over $100,000 
Repurchase agreements 
Short-term borrowings 
Other interest bearing liabilities 

Total interest bearing liabilities 

Demand deposits 
Other liabilities 
Shareholders’ equity 

Total sources 

$450,031 

$(4,026) 

(0.9)% 

$454,057 

$  6,734 

1.5% 

$447,323

Overall,  total  average  assets  decreased  by  $4,026,000,  or  0.9%,  for  the  year  2013  compared  to  2012,  following  an  increase  of 
$6,734,000, or 1.5%, in 2012 over average assets in 2011. The ratio of average earning assets to total average assets was consistent 
at 91%, in each of the last three years, while the ratio of average interest-bearing liabilities to total average assets dropped from 74% 
in 2011 to 73% in 2012 and then further to 72% in 2013. Although Juniata’s investment in its unconsolidated subsidiary, investment 
in a low income elderly housing project and its bank owned life insurance and annuities are not classified as interest-earning assets, 
income is derived directly from those assets. These instruments have represented 5.0% and 4.2% of total average assets in 2013 
and 2012, respectively. A more detailed discussion of the Company’s earning assets and interest bearing liabilities will follow in 
Sections titled “Loans”, “Investments”, “Deposits” and “Market/Interest Rate Risk”.

- 18 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Loans outstanding at the end of each year consisted of the following (in thousands):

Loans

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal 
Unearned interest 

Total 

2013
$  26,281 
74,471 
19,681 
140,459 
12,702 
4,204 
– 
$277,798 

2012
$  19,296 
69,187 
18,092 
153,122 
12,769 
5,034 
– 
$277,500 

December 31,
2011
$  19,417 
60,774 
17,508 
176,548 
8,780 
6,658 
(4) 
$289,681 

2010
$  19,911 
56,305 
13,256 
190,985 
8,984 
8,688 
(27) 
$298,102 

2009
$  20,783
51,299
24,578
190,811
13,553
10,670
(64)
$311,630 

From year-end 2012 to year-end 2013, total loans outstanding increased by $298,000, following a decrease of $12,181,000 in 2012 
when compared to year-end 2011. The following table summarizes how the ending balances (in thousands) changed annually in 
each of the last three years.

Beginning balance 

Net new loans (repayments) 
Loans charged off 
Loans transferred to other real estate owned
and other adjustments to carrying value 

Net change 

Ending alance 

2013
$277,500 

2012
$289,681 

2011
$298,102

2,359 
(1,431) 

(10,097) 
(1,071) 

(7,519) 
(282) 

(630) 
298 
$277,798 

(1,013) 
(12,181) 
$277,500 

(620)
(8,421)
$289,681

The loan portfolio was comprised of approximately 52% consumer loans and 48% commercial loans (including construction) on 
December 31, 2013 as compared to 57% consumer loans and 43% commercial loans on December 31, 2012. Management believes 
that diversification in the loan portfolio is important and performs a loan concentration analysis on a quarterly basis. The highest 
loan concentration by activity type was commercial real estate loans secured by income-producing property whose debt service on 
this category of loans is reliant upon the cash flow generated by the property. In the aggregate, loans in this category had outstanding 
balances of $21,236,000 at December 31, 2013, or 47.6% of capital. Components of this concentration group with balances considered 
for general reserve purposes are as follows:

Operators of apartment buildings 
Operators of dwellings other than apartments 
Hotels and motels 
Total 

Outstanding
Balance

$  9,347,000 
8,508,000 
3,381,000 
$21,236,000 

% of Capital

21.0%
19.1%
7.6%
47.6%

Given the reserves allocated to this sector over the past 36 months and the continuing softness in the market, management has assigned 
an additional concentration risk factor to this group of loans when analyzing the adequacy of the Allowance for Loan Losses. See 
Note 6 of Notes to Consolidated Financial Statements.

- 19 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

During 2013, there was growth in the commercial real estate and construction lines of business, as well as commercial, financial 
and agricultural business, primarily as a result of participation opportunities with other banks. This growth was largely offset by the 
decrease in mortgages and personal loans, as the secondary market continued to offer more appealing fixed rates and longer terms to 
borrowers. Growth was further offset by payments and charge-downs of non-performing loans. Juniata is willing, able and continues 
to lend to qualifying businesses and individuals. Management also believes that the economic climate will continue to result in low 
loan growth. Our business model closely aligns lenders and community office managers’ efforts to effectively develop referrals and 
existing customer relationships. Continued emphasis is placed on responsiveness and personal attention given to customers, which 
we believe differentiates the Bank from its competition. Nearly all commercial loans and most residential mortgage loans are either 
variable or adjustable rate loans, while other consumer loans generally have fixed rates for the duration of the loan. 

Juniata strives to offer fair, competitive rates and to provide optimal service in order to attract loan growth. Emphasis will continue 
to be placed upon attracting the entire customer relationship of our borrowers.

The loan portfolio carries the potential risk of past due, non-performing or, ultimately, charged-off loans. The Bank attempts to manage 
this risk through credit approval standards and aggressive monitoring and collection efforts. Where prudent, the Bank secures com-
mercial loans with collateral consisting of real and/or tangible personal property. Management further believes that non-performing 
loans will continue to decline in 2014. The Company maintains a dedicated credit administration division, in response to the need 
for heightened credit review, both in the loan origination process and in the ongoing risk assessment process. With stringent credit 
standards in place, Juniata’s lending strategy stresses quality growth, diversified by product. A standardized credit policy is in place 
throughout the Company, and the credit committee of the Board of Directors reviews and approves all loan requests for amounts 
that exceed management’s approval levels. The Company makes credit judgments based on a customer’s existing debt obligations, 
collateral, ability to pay and general economic trends. See Note 2 of Notes to Consolidated Financial Statements.

The allowance for loan losses has been established in order to absorb probable losses on existing loans. A quarterly provision or 
credit is charged to earnings to maintain the allowance at adequate levels. Charge-offs and recoveries are recorded as adjustments to 
the allowance. The allowance for loan losses at December 31, 2013 was 0.82% of total loans, net of unearned interest, as compared 
to 1.18% of total loans, net of unearned interest, at the end of 2012. The allowance decreased $994,000 when compared to Decem-
ber 31, 2012, as a result of charge-offs of $1,026,000 that had been previously reserved to carry impaired loans at fair value.  Net 
charge-offs for 2013 and 2012 were 0.51% and 0.38% of average loans, respectively. 

At December 31, 2013, non-performing loans (as defined in Table 4 below), as a percentage of the allowance for loan losses, were 
305.1% as compared to 292.2% at December 31, 2012. Non-performing loans were 2.51% of loans as of December 31, 2013, and 
3.46% of loans as of December 31, 2012. Management believes that the decreasing levels of nonperforming loans in 2012 and 2013 
will continue into 2014. Of the $6,978,000 of non-performing loans at December 31, 2013, $6,968,000, or 99%, is collateralized 
with real estate and $10,000 is collateralized with other assets. As of December 31, 2013, there was one restructured loan delin-
quent in excess of 90 days with respect to the terms of the restructuring as of December 31, 2013 that was included with “accruing 
restructured loans” in Table 4. This loan has a balance of $61,000 and is in the process of foreclosure.

Table 4
Non-Performing Loans

2013

2012

Nonaccrual loans 
Accruing loans past due 90 days or more 
Accruing restructured loans 
Total non-performing loans 

$5,952 
251 
775 
$6,978 

$8,846 
742 
– 
$9,588 

December 31,
2011
(In thousands)
$  7,947 
2,743 
– 
$10,690 

2010

2009

$5,964 
1,007 
– 
$6,971 

$2,629
1,369
–
$3,998

- 20 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans.  Accrual of interest on loans is 
generally discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable doubt exists 
as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue interest on loans 
over 90 days past due as long as (1) they are guaranteed or well secured and (2) there is an effective means of timely collection in 
process. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current year is reversed against 
current period income, and unpaid interest accrued in prior years is charged against the allowance for loan losses. Interest received 
on nonaccrual loans generally is either applied against principal or reported as interest income, according to management’s judgment 
as to the collectability of principal. Generally, accruals are resumed on loans only when the obligation is brought fully current with 
respect to interest and principal, has performed in accordance with the contractual terms for a reasonable period of time and the 
ultimate collectability of the total contractual principal and interest is no longer in doubt. The Company’s nonaccrual and charge-off 
policies are the same, regardless of loan type. During 2013, gross interest income that would have been recorded if loans in nonaccrual 
status had been current was $578,000, of which $88,000 was collected and included in net income.

Allowance for Loan Losses

The amount of allowance for loan losses is determined through a critical quantitative and qualitative analysis performed by management 
that includes significant assumptions and estimates. It is maintained at a level deemed sufficient to absorb probable estimated losses 
within the loan portfolio, and supported by detailed documentation. To assess potential credit weaknesses, it is critical to analyze 
observable trends that may be occurring. 

Management systematically monitors the loan portfolio and the adequacy of the allowance for loan losses on a quarterly basis to 
provide for probable losses inherent in the portfolio. The Bank’s methodology for maintaining the allowance is highly structured 
and contains two components; a component for loans that are deemed to be impaired and a component for contingencies.

Component for impaired loans:
A loan is considered to be impaired when, based on current information and events, it is probable that the Company will be unable 
to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. Factors 
considered by management in determining impairment include payment status, collateral value and the probability of collecting 
scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment shortfalls 
generally are not classified as impaired. Management determines the significance of payment delays and payment shortfalls on a case-
by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, including the length of the 
delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall in relation to the principal and 
interest owed. Impairment is measured on a loan by loan basis by the present value of expected future cash flows discounted at the 
loan’s effective interest rate, the loan’s observable market price or the fair value of the collateral if the loan is collateral dependent. 

The estimated fair values of substantially all of the Company’s impaired loans are measured based on the estimated fair value of the 
loan’s collateral. For commercial loans secured with real estate, estimated fair values are determined primarily through third-party 
appraisals. When a real estate secured loan becomes impaired, a decision is made regarding whether an updated certified appraisal of 
the real estate is necessary. This decision is based on various considerations, including the age of the most recent appraisal, the loan-
to-value ratio based on the current appraisal and the condition of the property. Appraised values may be discounted to arrive at the 
estimated selling price of the collateral, which is considered to be the estimated fair value. The discounts also include the estimated 
costs to sell the property. For commercial loans secured by non-real estate collateral, estimated fair values are determined based on 
the borrower’s financial statements, inventory reports, aging accounts receivable, equipment appraisals or invoices. Indications of 
value from these sources are generally discounted based on the age of the financial information or the quality of the assets. For such 
loans that are classified as impaired, an allowance is established when the discounted cash flows (or collateral value or observable 
market price) of the impaired loan is lower than the carrying value of that loan. The Company generally does not separately identify 
individual consumer segment loans for impairment disclosures, unless such loans are subject to a restructuring agreement.

Loans whose terms are modified are classified as troubled debt restructurings if the Company grants borrowers concessions, and 
it is deemed that those borrowers are experiencing financial difficulty. Concessions granted under a troubled debt restructuring 
generally involve a below-market interest rate based on the loan’s risk characteristics or an extension of a loan’s stated maturity date. 
Nonaccrual troubled debt restructurings are restored to accrual status if principal and interest payments, under the modified terms, are 
current for a sustained period of time after modification. Loans classified as troubled debt restructurings are designated as impaired.

- 21 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

As of December 31, 2013, 59 loans, with aggregate outstanding balances of $8,049,000, were evaluated for impairment. A collateral 
analysis was performed on each of these 59 loans in order to establish a portion of the reserve needed to carry impaired loans at no 
higher than fair value. As a result, five loans were determined to have insufficient collateral and specific reserves were established 
for each of the five impaired loans, totaling $164,000. 

Component for contingencies:
A contingency is an existing condition, or set of circumstances, involving uncertainty as to possible gain or loss to the Company that 
will ultimately be resolved when one or more future events occur or fail to occur. These conditions may be considered in relation 
to individual loans or in relation to groups of similar types of loans. If the conditions are met, a provision is made even though the 
particular loans that are uncollectible may not be identifiable.

The component of the allowance for contingencies relates to other loans that have been segmented into risk rated categories as follows:

•  Commercial, financial and agricultural
•  Real estate – commercial
•  Real estate - construction
•  Real estate – mortgage
•  Obligations of states and political subdivisions
• 

Personal

Contingency allowance evaluation consists of several key elements. The borrower’s overall financial condition, repayment sources, 
guarantors and value of collateral, if appropriate, are evaluated quarterly or when credit deficiencies arise, such as delinquent loan 
payments. Credit quality risk ratings include regulatory classifications of special mention, substandard, doubtful and loss. Loans 
classified as special mention have potential weaknesses that deserve management’s close attention. If uncorrected, the potential 
weaknesses may result in deterioration of the repayment prospects. Loans classified as substandard have one or more well-defined 
weaknesses that jeopardize the liquidation of the debt. Substandard loans include loans that are inadequately protected by the current 
net worth and paying capacity of the obligor or of the collateral pledged, if any. Loans classified doubtful have all the weaknesses 
inherent in loans classified substandard with the added characteristic that collection or liquidation in full, on the basis of current 
conditions and facts, is highly improbable. Loans classified as a loss are considered uncollectible and are charged to the allowance 
for loan losses. Loans not classified are rated pass. Specific reserves may be established for larger, individual classified loans as a 
result of this evaluation, as discussed above. Remaining loans are categorized into large groups of smaller balance homogeneous 
loans and are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted for 
qualitative factors. The historical loss experience is averaged over a ten-year period for each of the portfolio segments. The ten-year 
timeframe was selected in order to capture activity over a wide range of economic conditions and has been consistently used for the 
past seven years. The qualitative risk factors are reviewed for relevancy each quarter and include:

•  National, regional and local economic and business conditions, as well as the condition of various market segments, 

including the underlying collateral for collateral dependent loans;

Experience, ability and depth of lending and credit management and staff;

•  Nature and volume of the portfolio and terms of loans;
• 
•  Volume and severity of past due, classified and nonaccrual loans, as well as other loan modifications;
• 
• 

Existence and effect of any concentrations of credit and changes in the level of such concentrations; and
Effect of external factors, including competition.

Each factor is assigned a value to reflect improving, stable or declining conditions based on management’s best judgment using 
relevant information available at the time of the evaluation. Adjustments to the factors are supported through documentation of 
changes in conditions in a narrative accompanying the allowance for loan loss calculation.

- 22 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

A summary of activity in the allowance for loan loss for the last five years (in thousands) is shown below. The level of net charge-offs 
in 2013 was the highest in the most recent five year period. The area most affected by charge-offs in each of the five years presented 
was real estate – mortgages, whose balances accounted for approximately 50% of the total loan portfolio at December 31, 2013. 
In 2013, the Company recorded net charge-offs of $1,409,000. Of the 2013 net charge-offs, $1,026,000 was due to specific loss 
confirming events which were the subjects of specific reserves established in 2012. Due to charge-offs and successful resolution of 
other troubled debt, non-performing loans decreased by $2,610,000, or 27.2%, at December 31, 2013 compared to December 31, 
2012. As such, the level of allowance needed to adequately reserve for loan losses decreased. Management’s analysis indicated that 
an adequate loan loss allowance would be $2,287,000 at December 31, 2013.

Balance of allowance - beginning of period 
Loans charged off:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Personal 

Total charge-offs 

Recoveries of loans previously charged off:
Commercial, financial and agricultural 
Real estate - mortgage 
Personal 

Total recoveries 

Net charge-offs 
Provision for loan losses 
Balance of allowance - end of period 

Ratio of net charge-offs during period to

average loans outstanding 

2013
$3,281 

4 
– 
117 
1,281 
29 
1,431 

13 
– 
9 
22 

Years ended December 31,
2011
$2,824 

2012
$2,931 

2010
$2,719 

25 
– 
193 
852 
1 
1,071 

8 
– 
2 
10 

18 
37 
– 
205 
22 
282 

2 
10 
13 
25 

134 
– 
– 
482 
38 
654 

– 
– 
18 
18 

2009
$2,610

47
32
–
343
107
529

–
–
11
11

1,409 
415 
$2,287 

1,061 
1,411 
$3,281 

257 
364 
$2,931 

636 
741 
$2,824 

518
627
$2,719

0.51% 

0.38% 

0.09% 

0.21% 

0.17%

The following tables show how the allowance for loan losses is allocated among the various types of outstanding loans and the 
percent of loans by type to total loans. 

Allocation of the Allowance for Loan Losses (in thousands)
December 31,
2011

2010

2012

2009

2013

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal 

$   253 
534 
212 
1,246 
– 
42 
$2,287 

$   179 
463 
202 
2,387 
– 
50 
$3,281 

$   195 
455 
442 
1,771 
– 
68 
$2,931 

$   163 
442 
336 
1,810 
- 
73 
$2,824 

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of state and political subdivisions 
Personal 

2013

9.5% 
26.8% 
7.1% 
50.5% 
4.6% 
1.5% 
100.0% 

- 23 -

Percent of Loan Type to Total Loans
December 31,
2011

2012

2010

7.0% 
24.9% 
6.5% 
55.2% 
4.6% 
1.8% 
100.0% 

6.7% 
21.0% 
6.0% 
61.0% 
3.0% 
2.3% 
100.0% 

6.7% 
18.9% 
4.4% 
64.1% 
3.0% 
2.9% 
100.0% 

$   157
426
324
1,743
–
69
$2,719

2009

6.7%
16.5%
7.9%
61.2%
4.3%
3.4%
100.0%

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investments

Total investments, defined to include all interest earning assets except loans (i.e. investment securities available for sale (at market 
value),  federal  funds  sold,  interest  bearing  deposits,  Federal  Home  Loan  Bank  stock  and  other  interest-earning  assets),  totaled 
$128,305,000 on December 31, 2013, representing an increase of $3,258,000 when compared to year-end 2012. The following table 
summarizes how the ending balances (in thousands) changed annually in each of the last three years.

Beginning balance 

2013
$125,047 

2012
$116,177 

2011
$  95,874

Purchases of investment securities 
Calls and maturities of investment securities 
Adjustment in market value of AFS securities 
Amortization/Accretion 
Federal Home Loan Bank stock, net change 
Federal funds sold, net change 
Interest bearing deposits with others, net change 
Net change 

45,446 
(38,973) 
(2,325) 
(440) 
241 
– 
(691) 
3,258 

87,319 
(75,816) 
(34) 
(412) 
26 
– 
(2,213) 
8,870 

87,131   
(56,034)
630
(369)
(388)
(12,300)
1,633
20,303

Ending Balance 

$128,305 

$125,047 

$116,177

On average, investments increased slightly, by $323,000, or 0.2%, during 2013, following an increase of $17,040,000, or 14.9%, 
during 2012. The increase in 2012 was due to deposit growth outpacing loan growth with the excess funding invested in short-term 
debt securities. 

The investment area is managed according to internally established guidelines and quality standards. Juniata segregates its investment 
securities portfolio into two classifications: those held to maturity and those available for sale. Juniata classifies all new marketable 
investment securities as available for sale, and currently holds no securities in the held to maturity or trading classifications. At 
December 31, 2013, the market value of the entire securities portfolio was below amortized cost by $1,138,000 as compared to 
December 31, 2012, when market value was greater than amortized cost by $1,185,000. The weighted average maturity of the 
investment portfolio was 4.1 years on December 31, 2013 versus 3.7 years on December 31, 2012. The weighted average maturity has 
remained short in order to achieve a desired level of liquidity. Table 5, “Maturity Distribution”, in this Management’s Discussion and 
Analysis of Financial Condition shows the remaining maturity or earliest possible repricing for investment securities. The following 
table sets forth the maturities of securities (in thousands) and the weighted average yields of such securities by contractual maturities 
or call dates. Yields on obligations of states and public subdivisions are presented on a tax-equivalent basis.

- 24 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Securities

Type and maturity
Obligations of U.S. Government

agencies and corporations

  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Corporate Notes and Other
  Within one year 

Mortgage-backed securities
  Within one year 

After one year but within five years 
After five years but within ten years 

December 31, 2013

Fair
Value

Weighted
Average
Yield

December 31, 2012
Weighted
Average
Yield

Fair
Value

December 31, 2011

Fair
Value

Weighted
Average
Yield

$    4,192 
47,578 
26,508 
78,278 

0.77%  $    7,996 
42,796 
1.26 
22,025 
1.50 
72,817 
1.32% 

2.10%  $    2,947 
52,202 
1.19 
12,539 
1.10 
67,688 
1.26% 

8,314 
26,098 
7,182 
338 
41,932 

1.75% 
1.34 
2.26 
1.20 
1.58% 

10,505 
29,809 
4,936 
726 
45,976 

2.13% 
1.54 
2.61 
1.35 
1.78% 

– 
– 

– 
– 

– 
– 

– 
– 

878 
1,003 
2,588 
4,469 

2.86% 
2.63 
2.09 
2.36% 

– 
1,428 
1,098 
2,526 

– 
2.46% 
1.24 
1.93% 

11,154 
22,289 
4,147 
– 
37,590 

1,004 
1,004 

– 
1,878 
2,231 
4,109 

1.94%
1.55
1.49
1.55%

2.39%
2.36
3.23
–
3.79%

4.00%
4.00%

–
2.84%
2.26
2.52%

Equity securities 

1,367 
$126,046 

1,019 
$122,338 

890
$111,281

Bank Owned Life Insurance and Annuities

The Company periodically insures the lives of certain bank officers in order to provide split-dollar life insurance benefits to some 
key officers and to offset the cost of providing post-retirement benefits through non-qualified plans. Some annuities are also owned 
to provide cash streams that match certain post-retirement liabilities. See Note 8 of Notes to Consolidated Financial Statements. 
The following table summarizes how the ending balances (in thousands) of these instruments changed annually in each of the last 
three years.

Beginning balance 

Bank-owned life insurance 
Annuities 
Net change 

2013
$14,402 

2012
$14,069 

2011
$13,568

426 
20 
446 

318 
15 
333 

496
5
501

Ending balance 

$14,848 

$14,402 

$14,069

- 25 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment in Unconsolidated Subsidiary

The  Company  owns  39.16%  of  the  outstanding  common  stock  of  Liverpool  Community  Bank  (LCB),  Liverpool,  PA.  This 
investment is accounted for under the equity method of accounting. The investment is being carried at $4,172,000 as of December 
31, 2013. The Company increases its investment in LCB for its share of earnings and decreases its investment by any dividends 
received from LCB. The investment is evaluated quarterly for impairment. A loss in value of the investment which is determined 
to be other than a temporary decline would be recognized as a loss in the period in which such determination is made. Evidence of 
a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the 
investment or inability of LCB to sustain an earnings capacity which would justify the current carrying value of the investment.  The 
carrying amount at December 31, 2013 represented an increase of $172,000 when compared to December 31, 2012. In connection 
with this investment, two representatives of Juniata serve on the Board of Directors of LCB.  

Goodwill and Intangible Assets

In 2006, the Company acquired a branch office in Richfield, PA. Completing this purchase was in line with a strategic goal of the 
Company to expand its base into contiguous market areas within rural Pennsylvania. Included in the purchase price of the branch 
was goodwill of $2,046,000. Additionally, core deposit intangible was acquired and had carrying values of $119,000 and $164,000, 
as of December 31, 2013 and December 31, 2012, respectively. The core deposit intangible is being amortized over a ten-year 
period on a straight-line basis. Goodwill is not being amortized, but is measured annually for impairment. 

The Company originates and sells residential mortgage loans into the secondary market, but retains the servicing on the loans. The 
mortgage servicing rights are valued based on the present value of estimated future cash flows on pools of mortgages stratified by 
rate and maturity date. The computed value is carried as an intangible asset. As of December 31, 2013, the fair value of mortgage 
servicing rights was $167,000, compared to $98,000 on December 31, 2012.

Deferred Taxes

The Company accounts for income taxes under the asset/liability method. Deferred tax assets and liabilities are recognized for the 
future consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities 
and  their  respective  tax  bases,  as  well  as  operating  loss  and  tax  credit  carry-forwards,  if  applicable. A  valuation  allowance  is 
established against deferred tax assets when, in the judgment of management, it is more likely than not that such deferred tax assets 
will not become realizable. Management has determined that there was no need for a valuation allowance for deferred taxes as of 
December 31, 2013 and 2012. As of December 31, 2013 and 2012, the Company recorded a net deferred tax asset of $602,000 and 
$1,137,000, respectively, which was carried as a non-interest earning asset. Significant components of the decrease of $535,000 
included:

1.  A change in the funded status of the Company’s defined benefit plan, decreasing the deferred tax asset by $663,000,
2.  A $361,000 decrease in the deferred tax asset relating to the allowance for loan losses,
3.  An increase of $790,000 in the deferred tax asset relating to unrealized losses arising in the available-for-sale securities 

portfolio.

The remainder of the difference was due to the various other changes in gross temporary tax differences. See Note 15 of Notes to 
Consolidated Financial Statements.

Other Non-interest Earning Assets

The following table summarizes the components of the non-interest earning asset category, and how the ending balances (in thousands) 
changed annually in each of the last three years. 

Beginning balance 

Cash and due from banks 
Premises and equipment, net 
Other real estate owned 
Investment in low income housing 
Other receivables and prepaid expenses,
including deferred tax assets 

Net change 

Ending balance 

- 26 -

2013
$28,893 

2012
$24,386 

2011
$25,183

(5,691) 
(142) 
(147) 
194 

507 
(5,279) 

2,187 
(238) 
1 
3,403 

(846) 
4,507 

(684)
(357)
15
393

(164)
(797)

$23,614 

$28,893 

$24,386

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

At December 31, 2013, total deposits were $379,645,000, a decrease of $7,106,000 from total deposits on December 31, 2012. 
From year-end 2011 to year-end 2012, total deposits were essentially unchanged. The following table summarizes how the ending 
balances (in thousands) changed annually in each of the last three years.

Deposits

Beginning balance 

Demand deposits 
Interest bearing demand deposits 
Savings deposits 
Time deposits, $100,000 and greater 
Time deposits, other 
Net change 

2013
$386,751 

2012
$386,665 

2011
$376,790 

3,293 
(482) 
4,379 
(2,012) 
(12,284) 
(7,106) 

6,567 
(2,707) 
5,667 
(26) 
(9,415) 
86 

4,055
11,678
3,603
(1,066) 
(8,395)
9,875

Ending balance 

$379,645 

$386,751 

$386,665

The following table shows (in thousands of dollars) the comparison of average core deposits and average time deposits as a percentage 
of total deposits for each of the last three years.

Changes in Deposits
(Dollars in thousands)

Increase (Decrease)
Amount

%

2013
Average
Balance

2012
Average
Balance

Increase (Decrease)
Amount

%

$  38,920 
55,418 
59,926 
71,006 
225,270 

$  (3,073) 
812 
3,663 
5,782 
7,184 

(7.3)% 
1.5 
6.5 
8.9 
3.3 

$  41,993 
54,606 
56,263 
65,224 
218,086 

$   3,370 
1,332 
6,369 
4,238 
15,309 

8.7% 
2.5 
12.8 
6.9 
7.5 

2011
Average
Balance

$  38,623
53,274
49,894
60,986
202,777

32,260 
129,417 
161,677 

(2,159) 
(11,008) 
(13,167) 

(6.3) 
(7.8) 
(7.5) 

34,419 
140,425 
174,844 

(1,268) 
(8,893) 
(10,161) 

(3.6) 
(6.0) 
(5.5) 

35,687
149,318
185,005

Core transaction deposits:
Indexed money market 
Interest bearing demand 

  Savings 
  Demand 
  Total 

Time deposits:

$100,000 and greater 

  Other  

  Total 

Total deposits 

$386,947 

$  (5,983) 

(1.5)% 

$392,930 

$   5,148 

1.3% 

$387,782

Average deposits decreased $5,983,000, or 1.5%, to $386,947,000 in 2013 following an increase in 2012 of $5,148,000, or 1.3%, 
to $392,930,000. Core transaction accounts increased by 3.3% and 7.5%, respectively in 2013 and 2012. We believe that over the 
past two years, because of the market uncertainties that accompany uncertain economic periods, investors have moved balances 
of available funds into safe, FDIC-insured banking institutions and particularly into liquid transaction accounts. In both 2013 and 
2012 however, funds invested in time deposits have declined. Due to the sustained low-interest rate environment, we believe many 
investors are seeking higher yields than are available in time deposit products. We are experiencing a higher number of sales in our 
wealth management (non-deposit) products and are seeing investors seeking dividend yields in the stock market as well.

- 27 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The consumer continues to have a need for transaction accounts, and the Bank is continuing to focus on that need in order to build 
deposit relationships. Our products are geared toward low-cost convenience and ease for the customer. The Company’s strategy 
is to aggressively seek to grow customer relationships by staying in touch with customers’ changing needs and new methods of 
connectivity, in an effort to increase deposit (and loan) market share. 

The Bank competes in the marketplace with many sources that offer products that directly compete with traditional banking products. 
In keeping with our desire to provide our customers with a full array of financial services, we supplement the services traditionally 
offered by our Trust Department by staffing our community offices with wealth management consultants that are licensed and trained 
to sell variable and fixed rate annuities, mutual funds, stock brokerage services and long-term care insurance. Although the sale of 
these products can reduce the Bank’s deposit levels, these products offer solutions for our customers that traditional bank products 
cannot  and  allow  us  to  more  completely  service  our  community.  Fee  income  from  the  sale  of  non-deposit  products  (primarily 
annuities and mutual funds) was $375,000 and $353,000 in 2013 and 2012, respectively, representing approximately 8.3% and 
7.6%, respectively, of total pre-tax income. 

Other Interest Bearing Liabilities

Because Juniata funds its needs primarily with local deposits, high levels of debt are not necessary, as can be seen in the table below. 
Occasionally, there is a need for short term, overnight borrowings that are temporary in nature, and there are instances where long-
term debt may be used in matched-funding arrangements for particular loans. Juniata’s average balances for all borrowings increased 
in 2013 by $3,518,000, or 66.0%, following an increase of $835,000, or 18.6%, in 2012 as compared to 2011. The increase in 2013 
was related to the Company’s use of short-term borrowings to fund loan and investment growth. The increase in 2012 was primarily 
due to the increase in repurchase agreement balances.

Repurchase agreements 
Short-term borrowings 
Other interest bearing liabilities 

Changes in Borrowings
(Dollars in thousands)

Increase (Decrease)
Amount

%

$   724 
2,737 
57 
$3,518 

20.1% 

592.4 
4.5 
66.0% 

2013
Average
Balance

$4,332 
3,199 
1,317 
$8,848 

Pension Plan

2012
Average
Balance

$3,608 
462 
1,260 
$5,330 

Increase (Decrease)
Amount

%

$574 
207 
54 
$835 

18.9% 
81.2 
4.5 
18.6% 

2011
Average
Balance

$3,034
255
1,206
$4,495

Through its noncontributory pension plan, the Company provides pension benefits to substantially all of its employees that were 
employed as of December 31, 2007. Benefits are provided based upon an employee’s years of service and compensation through 
December 31, 2012. Effective December 31, 2012, the defined benefit retirement plan was amended to cease future service accruals 
after that date (frozen). ASC Topic 715 gives guidance on the allowable pension expense that is recognized in any given year. In 
determining the appropriate amount of pension expense to recognize, management must make subjective assumptions relating to 
amounts and rates that are inherently uncertain. Please refer to Note 20 of Notes to Consolidated Financial Statements.

- 28 -

 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Stockholders’ Equity

Total stockholders’ equity decreased by $313,000 in 2013. The decrease in stockholders’ equity resulted primarily from the decrease 
in fair values of investment securities and funds used for treasury stock repurchases. Offsetting this decrease was the reduction in 
unamortized expense related to the defined benefit retirement plan and undistributed net income. The following table summarizes 
how the components of equity (in thousands) changed annually in each of the last three years.

Beginning balance 

Net income 
Dividends 
Stock-based compensation 
Repurchase of stock, net of re-issuance 
Net change in unrealized security gains 

2013
$50,297 

2012
$49,720 

2011
$49,976

4,001 
(3,707) 
30 
(397) 
(1,551) 

3,648 
(3,724) 
25 
(209) 
(23) 

4,680 
(3,648)
26
(523)
424

Defined benefit retirement plan adjustments,

net of tax 

Net change 

1,311 
(313) 

860 
577 

(1,215) 
(256)

Ending balance 

$49,984 

$50,297 

$49,720

On average, stockholders’ equity in 2013 was $49,571,000, essentially unchanged from the average in 2012 of $49,766,000. At 
December 31, 2013, Juniata held 549,560 shares of stock in treasury at a cost of $10,591,000 as compared to 527,465 in 2012 at a 
cost of $10,200,000. These increases are a result of the Company’s stock repurchase program (see Note 16 of Notes to Consolidated 
Financial Statements). Return on average equity increased to 8.07% in 2013 from 7.33% in 2012.

The Company periodically repurchases shares of its common stock under the share repurchase program approved by the Board of 
Directors. In September of 2008, the Board of Directors authorized the repurchase of an additional 200,000 shares of its common 
stock through its share repurchase program. The program will remain authorized until all approved shares are repurchased, unless 
terminated by the Board of Directors. Repurchases have typically been through open market transactions and have complied with 
all regulatory restrictions on the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and 
accounted for at cost. These shares may be periodically reissued for stock option exercises, employee stock purchase plan purchases 
and to fulfill dividend reinvestment program needs. During 2013, 24,918 shares were repurchased in conjunction with the current 
program. Remaining shares authorized for repurchase were 43,475 as of December 31, 2013.

In both 2013 and 2012, Juniata declared dividends of $0.88 per common share. The per-share common dividend in 2011 was $0.86. 
(See Note 16 of Notes to Consolidated Financial Statements regarding restrictions on dividends from the Bank to the Company.)  The 
dividend payout ratio was 92.65% and 102.08% in 2013 and 2012, respectively. In January 2014, the Board of Directors declared a 
dividend of $0.22 per share for the first quarter of 2014 to stockholders of record on February 14, 2014, payable on March 3, 2014. 

Juniata’s book value per share at December 31, 2013 was 11.91, as compared to $11.92 and $11.76 at December 31, 2012 and 2011, 
respectively. Juniata’s average equity to assets ratio for 2013, 2012 and 2011 was 11.01%, 10.96% and 11.26%, respectively. Refer 
also to the Capital Risk section in the Asset / Liability management discussion that follows.

- 29 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Asset / Liability Management Objectives

Management believes that optimal performance is achieved by maintaining overall risks at a low level. Therefore, the objective of 
asset/liability management is to control risk and produce consistent, high quality earnings independent of changing interest rates. 
The Company has identified five major risk areas discussed below:

Liquidity Risk

• 
•  Capital Risk
•  Market / Interest Rate Risk
Investment Portfolio Risk
• 
Economic Risk
• 

Liquidity Risk

Through liquidity risk management, we seek to maintain our ability to readily meet commitments to fund loans, purchase assets and 
other securities and repay deposits and other liabilities. This area also includes the ability to manage unplanned changes in funding 
sources and recognize and address changes in market conditions that affect the quality of liquid assets. Juniata has developed a 
methodology for assessing its liquidity risk through an analysis of its primary and total liquidity sources. Three types of liquidity 
sources are (1) asset liquidity, (2) liability liquidity and (3) off-balance sheet liquidity.

Asset liquidity refers to assets that we are quickly able to convert into cash, consisting of cash, federal funds sold and securities. 
Short-term liquid assets generally consist of federal funds sold and securities maturing over the next twelve months. The quality of 
our short-term liquidity is very good: as federal funds are unimpaired by market risk and as bonds approach maturity, their value 
moves closer to par value. Liquid assets tend to reduce earnings when there is not an immediate use for such funds, since normally 
these assets generate income at a lower rate than loans or other longer-term investments.

Liability  liquidity  refers  to  funding  obtained  through  deposits.  The  largest  challenge  associated  with  liability  liquidity  is  cost. 
Juniata’s ability to attract deposits depends primarily on several factors, including sales effort, competitive interest rates and other 
conditions that help maintain consumer confidence in the stability of the financial institution. Large certificates of deposit, public 
funds and brokered deposits are all acceptable means of generating and providing funding. If the cost is favorable or fits the overall 
cost structure of the Bank, then these sources have many benefits. They are readily available, come in large block size, have investor-
defined maturities and are generally low maintenance. 

Off-balance sheet liquidity is closely tied to liability liquidity. Sources of off-balance sheet liquidity include Federal Home Loan 
Bank  borrowings,  repurchase  agreements  and  federal  funds  lines  with  correspondent  banks.  These  sources  provide  immediate 
liquidity to the Bank. They are available to be deployed when a need arises. These instruments also come in large block sizes, have 
investor-defined maturities and generally require low maintenance. 

“Available liquidity” encompasses all three sources of liquidity when determining liquidity adequacy. It results from the Bank’s access 
to short-term funding sources for immediate needs and long-term funding sources when the need is determined to be permanent. 
Management uses both on-balance sheet liquidity and off-balance sheet liquidity to manage its liquidity position. The Company’s 
liquidity strategy is to maintain an adequate volume of high quality liquid instruments to facilitate customer liquidity demands. 
Management also maintains sufficient capital, which provides access to the liability and off-balance sheet sides of the balance sheet 
for funding. An active knowledge of debt funding sources is important to liquidity adequacy.

Contingency funding management involves maintaining contingent sources of immediate liquidity. Management believes that it must 
consider an array of available sources in terms of volume, maturity, cash flows and pricing. To meet demands in the normal course 
of business or for contingency, secondary sources of funding such as public funds deposits, collateralized loans, sales of investment 
securities or sales of loan receivables are considered.

- 30 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

It is the Company’s policy to maintain both a primary liquidity ratio and a total liquidity ratio of at least 10% of total assets. The 
primary liquidity ratio equals liquid assets divided by total assets, where liquid assets equal the sum of cash and due from banks, 
federal funds sold, interest-bearing deposits with other banks and available for sale securities. Total liquidity is comprised of all 
components noted in primary liquidity plus securities classified as held-to-maturity, if any. If either of these liquidity ratios falls 
below 10%, it is the Company’s policy to increase liquidity in a timely manner to achieve the required ratio.

It is the Company’s policy to maintain available liquidity at a minimum of 10% of total assets and contingency liquidity at a minimum 
of 7.5% of total assets. 

Juniata is a member of the Federal Home Loan Bank (FHLB) of Pittsburgh, which provides short-term liquidity. The Bank uses this 
vehicle to satisfy temporary funding needs throughout the year. The Company had overnight advances of $8,400,000 on December 
31, 2013 and $1,600,000 on December 31, 2012.

The Bank’s maximum borrowing capacity with the FHLB is $135,454,000 at December 31, 2013. In order to borrow additional 
amounts in excess of $2,021,000, the FHLB would require the Bank to purchase additional FHLB Stock. The FHLB is a source of 
both short-term and long-term funding. The Bank must maintain sufficient qualifying collateral to secure all outstanding advances. 

Juniata needs to have liquid resources available to fulfill contractual obligations that require future cash payments. The table below 
summarizes the Company’s significant contractual obligations to third parties (in thousands of dollars), by type, that are fixed and 
determined at December 31, 2013. Further discussion of the nature of each obligation is included in the referenced note to the 
consolidated financial statements.

Contractual Obligations

Note
Reference

Total

Less than
One Year

Payments Due by Period
Three to
Five
Years

One to
Three
Years

More than
Five
Years

Certificates of deposits 
Federal Funds borrowed and

security repurchase agreements 

Operating lease obligations 
Other long-term liabilities

3rd party data processor contract 
Supplemental retirement and
deferred compensation 

12 

13 
14 

23 

20 

$154,406 

$70,197 

$61,785 

$17,044 

$5,380

13,797 
337 

13,797 
121 

– 
172 

2,376 

528 

1,056 

– 
44 

792 

–
–

–

3,261 
$174,177 

362 
$85,005 

545 
$63,558 

384 
$18,264 

1,970
$7,350

The schedule of contractual obligations (above) excludes expected defined benefit retirement payments that will be paid from the 
plan assets, as referenced in Note 20 of Notes to Consolidated Financial Statements.

- 31 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Capital Risk

The Company maintains sufficient core capital to protect depositors and stockholders and to take advantage of business opportunities 
while ensuring that it has resources to absorb the risks inherent in the business. Federal banking regulators have established capital 
adequacy requirements for banks and bank holding companies based on risk factors, which require more capital backing for assets 
with higher potential credit risk than assets with lower credit risk. All banks and bank holding companies are currently required 
to have a minimum of 4% of risk adjusted assets in Tier I capital and 8% of risk adjusted assets in Total capital (Tier I and Tier 
II capital). As of December 31, 2013 and 2012, Juniata’s Tier I capital ratio was 17.13% and 17.14%, respectively, and its Total 
capital ratio was 17.97% and 18.28%, respectively. Additionally, banking organizations must maintain a minimum Tier I capital 
to total average asset (leverage) ratio of 3%. This 3% leverage ratio is a minimum for the top-rated banking organizations without 
any supervisory, financial or operational weaknesses or deficiencies. Other banking organizations are required to maintain leverage 
capital ratios 100 to 200 basis points above the minimum depending on their financial condition.  At December 31, 2013 and 2012, 
Juniata’s leverage ratio was 11.04% and 10.96%, respectively, with a required leverage ratio of 4% (see Note 16 of Notes to the 
Consolidated Financial Statements).

In December 2010, the Basel Committee released its final framework for strengthening international capital and liquidity regulation, 
officially identified by the Basel Committee as “Basel III”. The federal banking regulatory agencies have proposed regulations 
implementing the Basel III capital standards. The Basel III proposals would change required levels of capital and how banks calculate 
their regulatory capital and revise and harmonize the rules for calculating risk-weighted assets to enhance risk sensitivity and address 
weaknesses that have been identified over the past several years. The proposals would increase the minimum levels of required 
capital, narrow the definition of capital, and increase the risk weights for various asset classes. In July, 2013, the Federal Reserve 
Board approved the final rules (the “Basel III Rules”) which substantially revise the risk-based capital requirements applicable to 
bank holding companies and depository institutions. The new rules, which will begin phase-in starting January 1, 2015, with final 
phase-in completed by January 1, 2019:

•  Create a new minimum Common Equity Tier I capital ratio of 4.50% of risk-weighted assets and a minimum Tier 1 capital 

ratio of 6.00% of risk-weighted assets;

•  Continue the current minimum Total Capital Ratio at 8.00% of risk-weighted assets and the minimum Tier 1 Leverage 

• 

Capital Ratio at 4.00% of average assets;
Institute  a  ”capital  conservation  buffer”  of  2.50%  above  the  minimum  risk-based  capital  requirements,  which,  if  not 
maintained, restricts an institution from making capital distributions and certain discretionary bonus payments;

•  Revised the definition of capital such that certain non-qualifying capital instruments, including cumulative preferred stock 
and trust preferred securities, will be excluded as a component of Tier 1 Capital for institutions of the Company’s size; and
•  Expands the risk-weightings categories and weights for assets and off balance sheet exposures to a much larger and more 
risk-sensitive number of categories, depending on the nature of the assets, and results in higher risk weights for a variety 
of asset categories. 

As a result of the new capital conservation buffer rules, once in effect, if the Company’s bank subsidiary (The Juniata Valley Bank) 
fails to maintain the required minimum capital conservation buffer, the Company may be unable to obtain capital distributions from 
it, which could negatively impact the Company’s ability to pay dividends, service debt obligations or repurchase common stock. 
In addition, such a failure could result in a restriction on the Company’s ability to pay certain cash bonuses to executive officers, 
negatively impacting the Company’s ability to retain key personnel.

As of December 31, 2013, the Company believes its current capital levels would meet the fully phased-in minimum capital requirements, 
including capital conservation buffer, as prescribed in the U.S. Basel III Capital Rules.

Market / Interest Rate Risk

Market risk is the exposure to economic loss that arises from changes in the values of certain financial instruments. The types of 
market risk exposures generally faced by financial institutions include equity market price risk, interest rate risk, foreign currency 
risk and commodity price risk. Due to the nature of its operations, only equity market price risk and interest rate risk are significant 
to the Company.

Equity market price risk is the risk that changes in the values of equity investments could have a material impact on the financial 
position or results of operations of the Company. The Company’s equity investments consist of common stocks of publicly traded 
financial institutions.

- 32 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Declines and volatility in the values of financial institution stocks have significantly reduced the likelihood of realizing significant 
gains in the near-term. Although the Company has realized occasional gains from this portfolio in the past, the primary objective of 
the portfolio is to achieve value appreciation in the long term while earning consistent, attractive after-tax yields from dividends. 
The carrying value of the financial institutions stocks accounted for 0.3% of the Company’s total assets as of December 31, 2013. 
Management performs an impairment analysis on the entire investment portfolio, including the financial institutions stocks on a 
quarterly basis. No “other-than-temporary” impairment was identified or recorded on stocks in 2013, 2012 or 2011, however, there 
is no assurance that declines in market values of the common stock portfolio in the future will not result in subsequent “other-than-
temporary” impairment charges, depending upon facts and circumstances present. 

The equity investments in the Corporation’s portfolio had an adjusted cost basis of approximately $1,055,000 and a fair value of 
$1,367,000 at December 31, 2013. Net unrealized gains in this portfolio were $312,000 at December 31, 2013.

In addition to its equity portfolio, the Company’s investment management and trust services revenue could be impacted by fluctuations 
in the securities markets. A portion of the Company’s trust revenue is based on the value of the underlying investment portfolios. If 
securities values decline, the Company’s trust revenue could be negatively impacted. 

Interest rate risk creates exposure in two primary areas. First, changes in rates have an impact on the Company’s liquidity position 
and could affect its ability to meet obligations and continue to grow.  Second, movements in interest rates can create fluctuations in 
the Company’s net interest income and changes in the economic value of equity.

The primary objective of the Company’s asset-liability management process is to maximize current and future net interest income 
within acceptable levels of interest rate risk while satisfying liquidity and capital requirements. Management recognizes that a certain 
amount of interest rate risk is inherent, appropriate and necessary to ensure profitability. A simulation analysis is used to assess 
earnings and capital at risk from movements in interest rates. The model considers three major factors of (1) volume differences, (2) 
repricing differences, and (3) timing in its income simulation. As of the most recent model run, data was disseminated into appropriate 
repricing buckets, based upon the static position at that time. The interest-earning assets and interest-bearing liabilities were assigned 
a multiplier to simulate how much that particular balance sheet item would re-price when interest rates change. Finally, the estimated 
timing effect of rate changes is applied, and the net interest income effect is determined on a static basis (as if no other factors were 
present). As the table below indicates, based upon rate shock simulations on a static basis, the Company’s balance sheet is relatively 
rate-neutral as rates decline. Each 100 basis point increase results in approximately $584,000 decline in net interest income in the 
static environment. This negative effect of rising rates is offset to a large degree by the positive effect of imbedded options that 
include loans floating above their floors and likely internal deposit pricing strategies. After applying the effects of options, over a 
one-year period, the net effect of an immediate 100, 200, 300 and 400 basis point rate increase would decrease net interest income by 
$216,000, $420,000, $1,641,000 and $2,033,000, respectively. Rate shock modeling was done for a declining rate of 25 basis points 
only, as the federal funds target rate currently is between zero and 0.25%. As the table below indicates, the net effect of interest rate 
risk on net interest income is $77,000 in a declining rate environment. Juniata’s rate risk policies provide for maximum limits on 
net interest income that can be at risk for 100 through 400 basis point changes in interest rates.  

Effect of Interest Rate Risk on Net Interest Income
(Dollars in thousands)

Change in Interest Rates
(Basis Points)

Change in Net Interest Income
Due to Interest Rate Risk (Static)

Change in Net Interest Income
Due to Imbedded Options

Total Change in
Net Interest Income

400 
300 
200 
100 
0 
(25) 

$(2,338) 
(1,753) 
(1,169) 
(584) 
– 
146 

$305 
112 
749 
368 
– 
(69) 

$(2,033)
(1,641)
(420)
(216)
–
77

The net interest income at risk position remained within the guidelines established by the Company’s asset/liability policy. 

- 33 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 5, presented below, illustrates the maturity distribution of the Company’s interest-sensitive assets and liabilities as of December 
31, 2013. Earliest re-pricing opportunities for variable and adjustable rate products and scheduled maturities for fixed rate products 
have been placed in the appropriate column to compute the cumulative sensitivity ratio (ratio of interest-earning assets to interest-
bearing liabilities). Securities with call features are treated as though the call date is the maturity date. Through one year, the cumulative 
sensitivity ratio is 0.93, indicating a liability-sensitive balance sheet, when measured on a static basis.

Table 5
MATURITY DISTRIBUTION
AS OF DECEMBER 31, 2013
(Dollars in thousands)
Remaining Maturity / Earliest Possible Repricing

Interest Earning Assets

Interest bearing deposits 
Investment securities:

Debt securities - taxable 
Debt securities - tax-exempt 
  Mortgage-backed securities 

Stocks 

Loans:

Commercial, financial and agricultural 
Real estate - construction 
Other loans 

12,134 
7,382 
138,186 

Within One
Year

Over One
Year But
Within Five
Years

Over
Five
Years

Total

$       292 

$          – 

$         – 

$       292

55,526 
5,895 
879 
– 

24,388 
26,857 
1,003 
– 

7,564 
6,425 
68,667 

5,051 
2,493 
2,587 
1,367 

6,583 
5,874 
24,983 

84,965
35,245
4,469
1,367

26,281
19,681
231,836

Total Interest Earning Assets 
Interest Bearing Liabilities
Demand deposits 
Savings deposits 
Certificates of deposit over $100,000 
Time deposits 
Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 

220,294 

134,904 

48,938 

404,136

89,867 
60,761 
14,526 
55,671 
5,397 
8,400 
1,356 

– 
– 
15,382 
63,447 
– 
– 
– 

– 
– 
1,087 
4,293 
– 
– 
– 

89,867
60,761
30,995
123,411
5,397
8,400
1,356

Total Interest Bearing Liabilities 

235,978 

78,829 

5,380 

320,187

Gap  

Cumulative Gap 

$  (15,684) 

$ 56,075 

$43,558 

$  83,949

$  (15,684) 

$ 40,391 

$83,949

Cumulative sensitivity ratio 

0.93 

1.13 

1.26

Commercial, financial and agricultural

Loans maturing after one year with:
Fixed interest rates 
Variable interest rates 
Total 

$   6,657 
9,910 
$ 16,567 

$  6,080 
1,174 
$  7,254 

$  12,737
11,084
$  23,821

- 34 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment Portfolio Risk

Management considers its investment portfolio risk as the amount of appreciation or depreciation the investment portfolio will 
sustain when interest rates change. The securities portfolio will decline in value when interest rates rise and increase in value when 
interest rates decline. Securities with long maturities, excessive optionality (as a result of call features) and unusual indexes tend 
to produce the most market risk during interest rate movements. Rate shocks of minus 100 and plus 100, 200, 300 and 400 basis 
points were applied to the securities portfolio to determine how Tier 1 capital would be affected if the securities portfolio had to be 
liquidated and all gains and losses were recognized. The test revealed that, as of December 31, 2013, the risk-based capital ratio 
would remain adequate under these scenarios.

Economic Risk

Economic risk is the risk that the long-term or underlying value of the Company will change if interest rates change. Economic 
value of equity (EVE) represents the change in the value of the balance sheet without regard to business continuity. Generally, banks 
are exposed to rising interest rates on an economic value of equity basis because of the inherent mismatch between longer duration 
assets compared to shorter duration liabilities. Rate shocks are applied to all financial assets and liabilities, using parallel and non-
parallel rate shifts of 100 to 400 basis points to estimate the change in EVE under the various scenarios. As of December 31, 2013, 
a non-parallel 200 basis point increase shock in rates produced an estimated 12.3% decline in EVE, indicating a stable value well 
within Juniata’s policy guidelines.

Off-Balance Sheet Arrangements

The Company has numerous off-balance sheet loan obligations that exist in order to meet the financing needs of its customers. These 
financial instruments include commitments to extend credit, unused lines of credit and letters of credit. Because many commitments 
are expected to expire without being drawn upon, the total commitment amounts do not necessarily represent future cash requirements. 
These instruments involve, to varying degrees, elements of credit and interest rate risk that are not recognized in the consolidated 
financial statements. The Company does not expect that these commitments will have an adverse effect on its liquidity position. 

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend 
credit and financial guarantees written is represented by the contractual notional amount of those instruments. The Company uses 
the same credit policies in making these commitments as it does for on-balance sheet instruments. 

The Company had outstanding loan origination commitments aggregating $33,532,000 and $31,918,000 at December 31, 2013 and 
2012, respectively. In addition, the Company had $7,457,000 and $11,246,000 outstanding in unused lines of credit commitments 
extended to its customers at December 31, 2013 and 2012, respectively.

Letters of credit are instruments issued by the Company that guarantee the beneficiary payment by the Bank in the event of default 
by the Company’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one-year 
periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers. The Company holds collateral supporting those commitments for which collateral is deemed necessary. The amount of 
the liability as of December 31, 2013 and 2012 for guarantees under letters of credit issued is not material.

The maximum undiscounted exposure related to these commitments at December 31, 2013 was $1,199,000, and the approximate 
value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $1,061,000.

In 2009, the Company executed an agreement to obtain technology outsourcing services through an outside service bureau, and those 
services began in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the end of the 
8-year commitment period. The termination fee would be an amount equal to one hundred percent of the estimated remaining value 
of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of the terminated 
services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the terminated services 
if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the terminated services 
if terminated in contract years five through eight. Termination fees are estimated to be approximately $1,663,000 at December 31, 
2013.  Since the Company does not expect to terminate these services prior to the end of the commitment period, no liability has 
been recorded at December 31, 2013.

The Company has no investment in or financial relationship with any unconsolidated entities that are reasonably likely to have a 
material effect on liquidity or the availability of capital resources.

- 35 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Effects of Inflation

The performance of a bank is affected more by changes in interest rates than by inflation; therefore, the effect of inflation is normally 
not as significant as it is on other businesses and industries. During periods of high inflation, the money supply usually increases and 
banks normally experience above average growth in assets, loans and deposits. A bank’s operating expenses may increase during 
inflationary times as the price of goods and services increase. 

A bank’s performance is also affected during recessionary periods. In times of recession, a bank usually experiences a tightening on 
its earning assets and on its profits. A recession is usually an indicator of higher unemployment rates, which could mean an increase 
in the number of nonperforming loans because of continued layoffs and other deterioration of consumers’ financial condition.

- 36 -

Juniata Valley Financial Corp. and Subsidiary

Report on Management’s Assessment of Internal Control over Financial Reporting

Management is responsible for the preparation, integrity and fair presentation of the consolidated financial statements included in 
this Annual Report on Form 10-K. The consolidated financial statements and notes included in this annual report have been prepared 
in conformity with accounting principles generally accepted in the United States of America, and as such, include some amounts 
that are based on management’s best estimates and judgments.

The  Company’s  management  is  responsible  for  establishing  and  maintaining  effective  internal  control  over  financial  reporting. 
The system of internal control over financial reporting, as it relates to the financial statements, is evaluated for effectiveness by 
management and tested for reliability through a program of internal audits and management testing and review. Actions are taken 
to correct potential deficiencies as they are identified. Any system of internal control, no matter how well designed, has inherent 
limitations, including the possibility that a control can be circumvented or overridden and misstatements due to error or fraud may 
occur and not be detected. Also, because of changes in conditions, internal control effectiveness may vary over time. Accordingly, 
even an effective system of internal control will provide only a reasonable assurance with respect to financial statement preparation. 

Management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2013. In 
making this assessment, it used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission 
(COSO) in Internal Control-Integrated Framework (1992). Based on our assessment, management concluded that as of December 
31, 2013, the Company’s internal control over financial reporting is effective and meets the criteria of the Internal Control-Integrated 
Framework (1992).

The independent registered public accounting firm that audited the consolidated financial statements included in the annual report 
has issued an attestation report on the Company’s internal control over financial reporting.

Marcie A. Barber, President and Chief Executive Officer

JoAnn N. McMinn, Chief Financial Officer

- 37 -

Report of Independent Registered Public Accounting Firm on Effectiveness
of Internal Control over Financial Reporting

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited Juniata Valley Financial Corp. and its wholly-owned subsidiary’s, The Juniata Valley Bank, (the 
“Company”) internal control over financial reporting as of December 31, 2013, based on criteria established in 
Internal  Control  –  Integrated  Framework  (1992)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the 
Treadway  Commission  (COSO). The  Company’s  management  is  responsible  for  maintaining  effective  internal 
control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, 
included in the accompanying “Item 9A, Report on Management’s Assessment of Internal Control over Financial 
Reporting.” Our responsibility is to express an opinion on the Company’s internal control over financial reporting 
based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether effective internal control over financial reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed 
risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. 
We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles. A company’s internal control over financial reporting includes those 
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and 
fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance 
with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could 
have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting 
as of December 31, 2013, based on the COSO criteria. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board 
(United States), the consolidated statement of financial condition and the related consolidated statements of income, 
comprehensive income, stockholders’ equity, and cash flows of Juniata Valley Financial Corp. and its wholly-owned 
subsidiary, The Juniata Valley Bank, as of and for the year ended December 31, 2013, and our report dated March 
14, 2014 expressed an unqualified opinion.

BDO USA, LLP
Harrisburg, Pennsylvania
March 14, 2014

- 38 -

Report of Independent Registered Public Accounting Firm
on Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited the accompanying consolidated statement of financial condition of Juniata Valley Financial Corp., 
and its wholly-owned subsidiary, The Juniata Valley Bank, (the “Company”) as of December 31, 2013 and the 
related  consolidated  statements  of  income,  comprehensive  income,  stockholders’  equity  and  cash  flows  for  the 
year then ended. These consolidated financial statements are the responsibility of the Company’s management. Our 
responsibility is to express an opinion on these consolidated financial statements based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the consolidated financial statements are free of material misstatement. An audit also includes examining, 
on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements, assessing 
the accounting principles used and significant estimates made by management, as well as evaluating the overall 
consolidated financial statement presentation. We believe that our audit provides a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Juniata Valley Financial Corp.  and its wholly-owned subsidiary, The Juniata Valley Bank at 
December 31, 2013, and the results of their operations and their cash flows for the year then ended, in conformity 
with accounting principles generally accepted in the United States of America. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States), the Company’s internal control over financial reporting as of December 31, 2013, based on criteria established 
in the Internal Control – Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (COSO), and our report dated March 14, 2014, expressed an unqualified opinion.

BDO USA, LLP
Harrisburg, Pennsylvania
March 14, 2014

- 39 -

Report of Independent Registered Public Accounting Firm
on Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited the accompanying consolidated statement of financial condition of Juniata Valley Financial Corp. 
and its wholly-owned subsidiary, The Juniata Valley Bank (the “Company”) as of December 31, 2012, and the 
related consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows for each 
of  the  years  in  the  two-year  period  ended  December  31,  2012. These  consolidated  financial  statements  are  the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated 
financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a 
test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also 
includes assessing the accounting principles used and significant estimates made by management, as well as evaluating 
the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank, as 
of December 31, 2012, and the results of their operations and their cash flows for each of the years in the two-year 
period ended December 31, 2012, in conformity with accounting principles generally accepted in the United States 
of America.

ParenteBeard LLC
Pittsburgh, Pennsylvania
March 15, 2013

- 40 -

Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Financial Condition
(in thousands, except share data)

ASSETS

December 31,

2013

2012

Cash and due from banks 
Interest bearing deposits with banks 
Cash and cash equivalents 

Interest bearing time deposits with banks 
Securities available for sale 
Restricted investment in Federal Home Loan Bank (FHLB) stock 
Investment in unconsolidated subsidiary 

Total loans 

Less: Allowance for loan losses 

Total loans, net of allowance for loan losses 
Premises and equipment, net 
Other real estate owned 
Bank owned life insurance and annuities 
Investment in low income housing project 
Core deposit intangible 
Goodwill  
Mortgage servicing rights 
Accrued interest receivable and other assets 

Total assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY

Liabilities:

Deposits:

Non-interest bearing 
Interest bearing 

Total deposits 

Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 
Accrued interest payable and other liabilities 

Total liabilities 

Stockholders’ Equity:

Preferred stock, no par value: 

Authorized - 500,000 shares, none issued

Common stock, par value $1.00 per share: 
Authorized - 20,000,000 shares
Issued - 4,745,826 shares
Outstanding - 

4,196,266 shares at December 31, 2013;
4,218,361 shares at December 31, 2012 

Surplus   
Retained earnings 
Accumulated other comprehensive loss 
Cost of common stock in Treasury:

549,560 shares at December 31, 2013;
527,465 shares at December 31, 2012 

Total stockholders’ equity 
Total liabilities and stockholders’ equity 

See Notes to Consolidated Financial Statements

- 41 -

$    8,570 
43 
8,613 

249 
126,046 
1,967 
4,172 

277,798 
(2,287) 
275,511 
6,330 
281 
14,848 
3,990 
119 
2,046 
167 
4,443 
$448,782 

$  74,611 
305,034 
379,645 

5,397 
8,400 
1,356 
4,000 
398,798 

$  14,261
136
14,397

847
122,338
1,726
4,000

277,500
(3,281)
274,219
6,472
428
14,402
3,796
164
2,046
98
3,936
$448,869

$  71,318
315,433
386,751

3,836
1,600
1,305
5,080
398,572

– 

–

4,746 
18,370 
39,118 
(1,659) 

4,746
18,346
38,824
(1,419)

(10,591) 
49,984 
$448,782 

(10,200) 
50,297
$448,869

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Income
(in thousands, except share and per share data)

Interest income:

Loans, including fees 
Taxable securities 
Tax-exempt securities 
Other interest income 

Total interest income 

Interest expense:
Deposits  
Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 
Total interest expense 

Net interest income 

Provision for loan losses 

Net interest income after provision for loan losses 

Non-interest income:

Customer service fees 
Debit card fee income 
Earnings on bank owned life insurance and annuities 
Trust fees 
Commissions from sales of non-deposit products 
Income from unconsolidated subsidiary 
Fees derived from loan activity 
Gain on sales of loans 
(Loss) gain on calls of securities 
Gain from life insurance proceeds 
Other non-interest income 

Total non-interest income 

Non-interest expense:

Employee compensation expense 
Employee benefits 
Occupancy 
Equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC Insurance premiums 
(Gain) loss on sales of other real estate owned 
Amortization of intangibles 
Amortization of investment in low-income housing partnership 
Other non-interest expense 

Total non-interest expense 

Income before income taxes 

Provision for income taxes 

Net income 

Earnings per share

Basic 
Diluted 

Cash dividends declared per share 
Weighted average basic shares outstanding 
Weighted average diluted shares outstanding 

See Notes to Consolidated Financial Statements

- 42 -

Years Ended December 31,
2012

2013

2011

$   14,868 
1,267 
583 
16 
16,734 

$   16,092 
1,311 
738 
29 
18,170 

$   17,857
1,240
901
35
20,033

2,871 
4 
8 
17 
2,900 

13,834 
415 

13,419 

1,290 
822 
416 
355 
375 
237 
165 
338 
(2) 
– 
237 
4,233 

5,413 
1,615 
971 
462 
1,450 
223 
388 
483 
331 
(39) 
45 
448 
1,356 
13,146 

4,506 
505 

3,621 
4 
1 
22 
3,648 

14,522 
1,411 

13,111 

1,282 
809 
450 
379 
353 
249 
197 
567 
2 
53 
251 
4,592 

5,190 
2,096 
929 
510 
1,440 
234 
362 
438 
327 
34 
45 
– 
1,472 
13,077 

4,626 
978 

4,560
3
1
27
4,591

15,442
364

15,078

1,346
792
478
388
273
263
152
–
6
–
248
3,946

5,258
1,686
957
569
1,326
284
462
496
369
(56)
45
–
1,406
12,802

6,222
1,542

$     4,001 

$     3,648 

$     4,680

$       0.95 
$       0.95 
$       0.88 
4,210,336 
4,211,078 

$       0.86 
$       0.86 
$       0.88 
4,231,404 
4,233,448 

$       1.10   
$       1.10
$       0.86
4,241,286
4,244,507

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Comprehensive Income
(in thousands)

Net income 
Other comprehensive income (loss):
Available for sale securities:

Unrealized holding losses arising during the period 
Unrealized holding losses from unconsolidated subsidiary 
Less reclassification adjustment for

losses included in net income (1) (3) 

Unrecognized pension net gain (2) (3) 
Unrecognized pension gain due to change in assumptions (2) (3) 
Amortization of pension prior service income (2) (3) 
Amortization of pension net actuarial loss (2) (3) 
Other comprehensive loss 
Total comprehensive income 

Net income 
Other comprehensive income (loss):
Available for sale securities:

Unrealized holding losses arising during the period 
Less reclassification adjustment for

gains included in net income (1) (3) 

Unrecognized pension net gain (2) (3) 
Unrecognized pension cost due to change in assumptions (2) (3) 
Amortization of pension prior service income (2) (3) 
Amortization of pension net actuarial loss (2) (3) 
Other comprehensive income 
Total comprehensive income 

Net income 
Other comprehensive income (loss):
Available for sale securities:

Unrealized holding gains arising during the period 
Unrealized holding gains from unconsolidated subsidiary 

Less reclassification adjustment for

gains included in net income (1) (3) 

Unrecognized pension net loss (2) (3) 
Unrecognized pension cost due to change in assumptions (2) (3) 
Amortization of pension prior service cost (2) (3) 
Amortization of pension net actuarial loss (2) (3) 
Other comprehensive loss 
Total comprehensive income 

Year Ended December 31, 2013
Tax
Effect
$(505) 

Net-of-Tax
Amount
$4,001

Before Tax
Amount
$4,506 

(2,325) 
(18) 

2 
821 
962 
(1) 
203 
(356) 
$4,150 

791 
– 

(1) 
(279) 
(327) 
– 
(68) 
116 
$(389) 

(1,534)
(18)

1
542
635
(1)
135
(240)
$3,761

Year Ended December 31, 2012
Tax
Effect
$   (978) 

Before Tax
Amount
$ 4,626 

Net-of-Tax
Amount

$3,648

(33) 

11 

(2) 
1,633 
(681) 
56 
296 
1,269 
$ 5,895 

1 
(555) 
232 
(19) 
(102) 
(432) 
$(1,410) 

(22)

(1)
1,078
(449)
37
194
837
$4,485

Year Ended December 31, 2011
Tax
Effect
$(1,542) 

Net-of-Tax
Amount
$4,680

Before Tax
Amount
$ 6,222 

630 
12 

(6) 
(743) 
(1,247) 
(2) 
152 
(1,204) 
$ 5,018 

(214) 
– 

2 
252 
424 
1 
(52) 
413 
$(1,129) 

416
12 

(4)
(491)
(823)
(1)
100
(791)
$3,889

(1)  Amounts are included in (loss) gain on calls of securities on the Consolidated Statements of Income as a separate element within total 

non-interest income.

(2)  Amounts are included in the computation of net periodic benefit cost and are included in employee benefits expense on the Consolidated 

Statements of Income as a separate element within total non-interest expense.

(3)  Income tax amounts are included in the provision for income taxes on the Consolidated Statements of Income.

See Notes to Consolidated Financial Statements

- 43 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Stockholders’ Equity
(in thousands, except share and per share data)

Years Ended December 31, 2013, 2012 and 2011

Number
of
Shares
Outstanding

Common
Stock

Surplus

4,257,765 

$4,746 

$18,354 

(33,850) 

4,303 

26 

(17) 

4,228,218 

4,746 

18,363 

(19,793) 

9,936 

25 

(42) 

4,218,361 

4,746 

18,346 

(24,918) 
2,823 

30 

(6) 

Retained
Earnings

$37,868 
4,680 

(3,648) 

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Total
Stockholders’
Equity

$(1,465) 

$  (9,527) 

(791) 

(589) 

$49,976
4,680
(791)
(3,648)
26
(589)

83 

66

38,900 
3648 

(3,724) 

(2,256) 

(10,033) 

837 

(360) 

49,720
3,648
837
(3,724)
25
(360)

193 

151

38,824 
4,001 

(3,707) 

(1,419) 

(10,200) 

(240) 

(445) 
54 

50,297
4,001
(240)
(3,707)
30
(445)
48

Balance at January 1, 2011 
Net income 
Other comprehensive loss 
Cash dividends at $0.86 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock option
and stock purchase plans 

Balance at December 31, 2011 
Net income 
Other comprehensive income 
Cash dividends at $0.88 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock option
and stock purchase plans 

Balance at December 31, 2012 
Net income 
Other comprehensive loss 
Cash dividends at $0.88 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock purchase plan 

Balance at December 31, 2013  

4,196,266 

$4,746 

$18,370 

$39,118 

$(1,659) 

$(10,591) 

$49,984

See Notes to Consolidated Financial Statements

- 44 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Cash Flows
(in thousands)

Years Ended December 31,
2012

2011

2013

Operating activities:
Net income 
Adjustments to reconcile net income to net cash provided by operating activities:

$   4,001 

$   3,648 

$   4,680

Provision for loan losses 
Depreciation 
Net amortization of securities premiums 
Net amortization of loan origination costs (fees) 
Deferred net loan origination fees (costs) 
Amortization of core deposit intangible 
Amortization of investment in low income housing partnership 
Net realized loss (gain) on calls of securities 
Net (gain) loss on sales of other real estate owned 
Earnings on bank owned life insurance and annuities 
Deferred income tax expense (benefit) 
Equity in earnings of unconsolidated subsidiary, net of dividends of $47, $45 and $29 
Stock-based compensation expense 
  Mortgage loans originated for sale 
Proceeds from loans sold to others 
Gains on sales of loans 
Gain from life insurance proceeds 
Decrease in accrued interest receivable and other assets 
(Decrease) increase in accrued interest payable and other liabilities 

Net cash provided by operating activities 

Investing activities:

Purchases of: 

Securities available for sale 
FHLB stock 
Premises and equipment 
Bank owned life insurance and annuities 

Proceeds from:
  Maturities of and principal repayments on securities available for sale 

Redemption of FHLB stock 
Bank owned life insurance and annuities 
Life insurance claim 
Sale of other real estate owned 
Sale of other assets 
Investment in low income housing partnership 
Net decrease in interest bearing time deposits with banks 
Net (increase) decrease in loans 

Net cash used in investing activities 

Financing activities:

Net (decrease) increase in deposits 
Net increase in short-term borrowings and securities

sold under agreements to repurchase 

Cash dividends 
Purchase of treasury stock 
Treasury stock issued for employee stock plans 

Net cash (used in) provided by financing activities 

Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Supplemental information:

Interest paid 
Income taxes paid 

Supplemental schedule of noncash investing and financing activities:

Transfer of loans to other real estate owned 
Transfer of loans to other assets 

See Notes to Consolidated Financial Statements

- 45 -

415 
497 
440 
25 
15 
45 
448 
2 
(39) 
(416) 
662 
(190) 
30 
(8,173) 
8,442 
(338) 
– 
930 
(997) 
5,799 

(45,446) 
(241) 
(355) 
(68) 

38,973 
– 
8 
– 
780 
18 
(642) 
598 
(2,359) 
(8,734) 

(7,106) 

8,361 
(3,707) 
(445) 
48 
(2,849) 

1,411 
524 
412 
(31) 
(32) 
45 
– 
(2) 
34 
(450) 
(64) 
(204) 
25 
(11,057) 
11,526 
(567) 
(53) 
478 
167 
5,810 

(87,319) 
(26) 
(286) 
(70) 

75,816 
– 
13 
200 
988 
2 
(3,403) 
249 
10,160 
(3,676) 

364
581
369
43
(9)
45
–
(6)
(56)
(478)
(20)
(234) 
26
–
–
–
–
190
86
5,581

(87,131)
–
(224)
(70)

56,034
388
23
–
612
9
–
249
7,537
(22,573)

86 

9,875

1,936 
(3,724) 
(360) 
151 
(1,911) 

186
(3,648)
(589)
66
5,890

(5,784) 
14,397 
$   8,613 

223 
14,174 
$ 14,397 

(11,102)
25,276
$ 14,174

$   2,967 
695 

$   3,715 
1,135 

$   4,669
1,200

$      594 
18 

$   1,023 
– 

$      571
22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements
Years ended December 31, 2013, 2012 and 2011

1.  Nature Of OperatiONs

Juniata Valley Financial Corp. (“Juniata” or the “Company”) is a bank holding company operating in central Pennsylvania, for the 
purpose of delivering financial services within its local market. Through its wholly-owned banking subsidiary, The Juniata Valley 
Bank (the “Bank”), Juniata provides retail and commercial banking and other financial services through 12 branch locations located 
in  Juniata,  Mifflin,  Perry  and  Huntingdon  Counties. Additionally,  in  Mifflin  and  Centre  Counties,  the  Company  maintains  two 
offices for loan production and alternative investment sales. Each of the Company’s lines of business are part of the same reporting 
segment, whose operating results are regularly reviewed and managed by a centralized executive management group. As a result, 
the Company has only one reportable segment for financial reporting purposes. The Bank provides a full range of banking services 
including on-line banking, an automatic teller machine network, checking accounts, NOW accounts, savings accounts, money market 
accounts, fixed rate certificates of deposit, club accounts, secured and unsecured commercial and consumer loans, construction 
and mortgage loans, safe deposit facilities and credit loans with overdraft checking protection. The Bank also provides a variety of 
trust services. The Company has a contractual arrangement with a broker-dealer to allow the offering of annuities, mutual funds, 
stock and bond brokerage services and long-term care insurance to its local market. Most of the Company’s commercial customers 
are small and mid-sized businesses operating in the Bank’s local service area. The Bank operates under a state bank charter and is 
subject to regulation by the Pennsylvania Department of Banking and the Federal Deposit Insurance Corporation. Juniata is subject 
to regulation of the Board of Governors of the Federal Reserve Bank and the Pennsylvania Department of Banking.

2.  summary Of sigNificaNt accOuNtiNg pOlicies

The accounting policies of Juniata Valley Financial Corp. and its wholly owned subsidiary conform to accounting principles generally 
accepted in the United States of America (“GAAP”) and to general financial services industry practices. A summary of the more 
significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows.

Principles of consolidation

The consolidated financial statements include the accounts of Juniata Valley Financial Corp. and its wholly owned subsidiary, 
The Juniata Valley Bank. All significant intercompany transactions and balances have been eliminated.

Use of estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to 
make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and 
liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. 
Actual results could differ from those estimates. Material estimates that are particularly susceptible to significant change in the 
near term relate to the determination of the allowance for loan losses, the valuation of deferred tax assets and the determination 
of other-than-temporary impairment on securities.

Basis of presentation

Certain amounts previously reported have been reclassified to conform to the consolidated financial statement presentation for 
2013. The reclassification had no effect on net income.

Significant group concentrations of credit risk
  Most of the Company’s activities are with customers located within the Juniata Valley region. Note 5 discusses the types of 

securities in which the Company invests. Note 6 discusses the types of lending in which the Company engages. 

As of December 31, 2013, there were no concentrations of credit to any particular industry equaling more than 25% of total 
capital. The Bank’s business activities are geographically concentrated in the counties of Juniata, Mifflin, Perry, Huntingdon, 
Centre, Franklin and Snyder, Pennsylvania. The Bank has a diversified loan portfolio; however, a substantial portion of its 
debtors’ ability to honor their obligations is dependent upon the economy in central Pennsylvania.

Cash and cash equivalents

For purposes of reporting cash flows, cash and cash equivalents include cash on hand, amounts due from banks, interest bearing 
demand deposits with banks and federal funds sold. Generally, federal funds are sold for one-day periods.

- 46 -

  
 
  
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Interest bearing time deposits with banks

Interest-bearing time deposits with banks consist of certificates of deposits in other banks with maturities within one year.

Securities

Securities classified as available for sale, which include marketable investment securities, are stated at fair value, with the 
unrealized gains and losses, net of tax, reported as a component of other comprehensive income (loss). Securities classified as 
available for sale are those securities that the Company intends to hold for an indefinite period of time but not necessarily to 
maturity. Any decision to sell a security classified as available for sale would be based on various factors, including significant 
movement in interest rates, changes in maturity mix of the Company’s assets and liabilities, liquidity needs, regulatory capital 
considerations and other similar factors. Investment securities that management has the positive intent and ability to hold until 
maturity regardless of changes in market conditions, liquidity needs or changes in general economic conditions are classified as 
held to maturity and are stated at cost, adjusted for amortization of premium and accretion of discount computed by the interest 
method over their contractual lives. Interest and dividends on investment securities available for sale and held to maturity are 
recognized as income when earned. Premiums and discounts are recognized in interest income using the interest method over 
the terms of the securities. Gains or losses on the disposition of securities available for sale are based on the net proceeds and 
the adjusted carrying amount of the securities sold, determined on a specific identification basis. The Company has no securities 
classified as held to maturity at December 31, 2013 and 2012.

Accounting Standards Codification (ASC) Topic 320, Investments – Debt and Equity Securities, clarifies the interaction of 
the factors that should be considered when determining whether a debt security is other-than-temporarily impaired. For debt 
securities, management must assess whether (a) it has the intent to sell the security and (b) it is more likely than not that it will 
be required to sell the security prior to its anticipated recovery. These steps are taken before an assessment is made as to whether 
the entity will recover the cost basis of the investment. For equity securities, consideration is given to management’s intention 
and ability to hold the securities until recovery of unrealized losses in assessing potential other-than-temporary impairment. More 
specifically, factors considered to determine other-than-temporary impairment status for individual equity holdings include the 
length of time the stock has remained in an unrealized loss position, the percentage of unrealized loss compared to the carrying 
cost of the stock, dividend reduction or suspension, market analyst reviews and expectations, and other pertinent factors that 
would affect expectations for recovery or further decline.

In instances when a determination is made that an other-than-temporary impairment exists and the entity does not intend to 
sell the debt security and it is not more likely than not that it will be required to sell the debt security prior to its anticipated 
recovery,  the  other-than-temporary  impairment  is  separated  into  the  amount  of  the  total  other-than-temporary  impairment 
related to a decrease in cash flows expected to be collected from the debt security (the credit loss) and the amount of the total 
other-than-temporary impairment related to all other factors.  The amount of the total other-than-temporary impairment related 
to the credit loss is recognized in earnings. The amount of the total other-than-temporary impairment related to all other factors 
is recognized in other comprehensive (loss) income.

  Management determines the appropriate classification of debt securities at the time of purchase and re-evaluates such designation 

as of each balance sheet date.

Restricted Investment in Federal Home Loan Bank Stock

The Bank owns restricted stock investments in the Federal Home Loan Bank. Federal law requires a member institution of the 
Federal Home Loan Bank to hold stock according to a predetermined formula. The stock is carried at cost. 

  Management evaluates the restricted stock for impairment on an annual basis. Management’s determination of whether these 
investments are impaired is based on management’s assessment of the ultimate recoverability of the cost of these investments 
rather than by recognizing temporary declines in value. The determination of whether a decline affects the ultimate recoverability 
of the cost of these investments is influenced by criteria such as (1) the significance of the decline in net assets of the FHLB as 
compared to the capital stock amount for the FHLB and the length of time this situation has persisted, (2) commitments by the 
FHLB to make payments required by law or regulation and the level of such payments in relation to the operating performance 
of the FHLB, and (3) the impact of legislative and regulatory changes on institutions and, accordingly, on the customer base of 
the FHLB.

  Management believes no impairment charge was necessary related to the FHLB restricted stock during 2013, 2012 or 2011.

- 47 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Loans

Loans that the Company has the intent and ability to hold for the foreseeable future or until maturity or payoff are stated at 
the outstanding unpaid principal balances, net of any deferred fees or costs and the allowance for loan losses. Interest income 
on all loans, other than nonaccrual loans, is accrued over the term of the loans based on the amount of principal outstanding. 
Unearned income is amortized to income over the life of the loans, using the interest method.

The  loan  portfolio  is  segmented  into  commercial  and  consumer  loans.  Commercial  loans  are  comprised  of  the  following 
classes of loans: (1) commercial, financial and agricultural, (2) commercial real estate, (3) real estate construction, a portion of 
(4) mortgage loans and (5) obligations of states and political subdivisions. Consumer loans are comprised of a portion of (4) 
mortgage loans and (6) personal loans.  

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans.  Accrual of interest on loans 
is generally discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable 
doubt exists as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue 
interest on loans over 90 days past due as long as (1) they are guaranteed or well secured and (2) there is an effective means 
of collection in process. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current 
year is reversed against current period income and unpaid interest accrued in prior years is charged against the allowance for 
loan losses. Interest received on nonaccrual loans generally is either applied against principal or reported as interest income, 
according to management’s judgment as to the collectability of principal. Generally, accruals are resumed on loans only when 
the obligation is brought fully current with respect to interest and principal, has performed in accordance with the contractual 
terms for a reasonable period of time and the ultimate collectability of the total contractual principal and interest is no longer 
in doubt. 

The Company originates loans in the portfolio with the intent to hold them until maturity. At the time the Company no longer 
intends to hold loans to maturity based on asset/liability management practices, the Company transfers loans from its portfolio 
to held for sale at fair value. Any write-down recorded upon transfer is charged against the allowance for loan losses. Any write-
downs recorded after the initial transfers are recorded as a charge to other non-interest expense. Gains or losses recognized upon 
sale are included in other non-interest income.

Loan origination fees and costs

Loan origination fees and related direct origination costs for a given loan are deferred and amortized over the life of the loan 
on a level-yield basis as an adjustment to interest income over the contractual life of the loan. As of December 31, 2013 and 
2012, the amount of net unamortized origination fees carried as an adjustment to outstanding loan balances was $123,000 and 
$42,000, respectively.

Allowance for credit losses

The allowance for credit losses consists of the allowance for loan losses and the reserve for unfunded lending commitments. 
The allowance for loan losses (“allowance”) represents management’s estimate of losses inherent in the loan portfolio as of 
the consolidated statement of financial condition date and is recorded as a reduction to loans. The reserve for unfunded lending 
commitments represents management’s estimate of losses inherent in its unfunded lending commitments and is recorded in 
other liabilities on the consolidated statement of financial condition, when necessary. The amount of the reserve for unfunded 
lending commitments is not material to the consolidated financial statements. The allowance for loan losses is increased by the 
provision for loan losses, and decreased by charge-offs, net of recoveries. Loans deemed to be uncollectible are charged against 
the allowance for loan losses, and subsequent recoveries, if any, are credited to the allowance.

For financial reporting purposes, the provision for loan losses charged to current operating income is based on management’s 
estimates, and actual losses may vary from estimates. These estimates are reviewed and adjusted at least quarterly and are 
reported in earnings in the periods in which they become known. 

- 48 -

 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Loans included in any class are considered for charge-off when: 

• 

• 
• 
• 
• 

principal or interest has been in default for 120 days or more and for which no payment has been received during the 
previous four months;
all collateral securing the loan has been liquidated and a deficiency balance remains;
a bankruptcy notice is received for an unsecured loan; 
a confirming loss event has occurred; or
the loan is deemed to be uncollectible for any other reason. 

The allowance for loan losses is maintained at a level considered adequate to offset probable losses on the Company’s existing 
loans. The analysis of the allowance for loan losses relies heavily on changes in observable trends that may indicate potential 
credit weaknesses. Management’s periodic evaluation of the adequacy of the allowance is based on the Bank’s past loan loss 
experience, known and inherent risks in the portfolio, adverse situations that may affect the borrower’s ability to repay, the 
estimated value of any underlying collateral, composition of the loan portfolio, current economic conditions and other relevant 
factors. This evaluation is inherently subjective as it requires material estimates that may be susceptible to significant revision 
as more information becomes available.

In addition, regulatory agencies, as an integral part of their examination process, periodically review the Company’s allowance 
for loan losses and may require the Company to recognize additions to the allowance for loan losses based on their judgments 
about information available to them at the time of their examination, which may not be currently available to management. 
Based on management’s comprehensive analysis of the loan portfolio, management believes the level of the allowance for loan 
losses as of December 31, 2013 was adequate.

There are two components of the allowance: a specific component for loans that are deemed to be impaired; and a general 
component for contingencies. 

A loan is considered to be impaired when, based on current information and events, it is probable that the Company will be unable 
to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. 
Factors considered by management in determining impairment include payment status, collateral value and the probability of 
collecting scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment 
shortfalls generally are not classified as impaired. Management determines the significance of payment delays and payment 
shortfalls on a case-by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, 
including the length of the delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall 
in relation to the principal and interest owed. Impairment is measured on a loan by loan basis by the present value of expected 
future cash flows discounted at the loan’s effective interest rate, the loan’s observable market price or the fair value of the 
collateral if the loan is collateral dependent.  

The estimated fair values of substantially all of the Company’s impaired loans are measured based on the estimated fair value 
of the loan’s collateral. For commercial loans secured with real estate, estimated fair values are determined primarily through 
third-party appraisals. When a real estate secured loan becomes impaired, a decision is made regarding whether an updated 
certified appraisal of the real estate is necessary. This decision is based on various considerations, including the age of the 
most recent appraisal, the loan-to-value ratio based on the current appraisal and the condition of the property. Appraised values 
may be discounted to arrive at the estimated selling price of the collateral, which is considered to be the estimated fair value. 
The discounts also include the estimated costs to sell the property. For commercial loans secured by non-real estate collateral, 
estimated fair values are determined based on the borrower’s financial statements, inventory reports, aging accounts receivable, 
equipment appraisals or invoices. Indications of value from these sources are generally discounted based on the age of the 
financial information or the quality of the assets. For such loans that are classified as impaired, an allowance is established 
when the discounted cash flows (or collateral value or observable market price) of the impaired loan is lower than the carrying 
value of that loan. The Company generally does not separately identify individual consumer segment loans for impairment 
disclosures, unless such loans are subject to a restructuring agreement.

Loans whose terms are modified are classified as troubled debt restructurings if the Company grants borrowers concessions and 
it is deemed that those borrowers are experiencing financial difficulty. Concessions granted under a troubled debt restructuring 
generally involve a below-market interest rate based on the loan’s risk characteristics or an extension of a loan’s stated maturity 
date. Nonaccrual troubled debt restructurings are restored to accrual status if principal and interest payments, under the modified 
terms, are current for a sustained period of time after modification. Loans classified as troubled debt restructurings are designated 
as impaired.

- 49 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The component of the allowance for contingencies relates to other loans that have been segmented into risk rated categories. 
The borrower’s overall financial condition, repayment sources, guarantors and value of collateral, if appropriate, are evaluated 
quarterly or when credit deficiencies arise, such as delinquent loan payments. Credit quality risk ratings include regulatory 
classifications  of  special  mention,  substandard,  doubtful  and  loss.  Loans  classified  as  special  mention  have  potential 
weaknesses that deserve management’s close attention. If uncorrected, the potential weaknesses may result in deterioration 
of the repayment prospects. Loans classified as substandard have one or more well-defined weaknesses that jeopardize the 
liquidation of the debt. Substandard loans include loans that are inadequately protected by the current net worth and paying 
capacity of the obligor or of the collateral pledged, if any. Loans classified doubtful have all the weaknesses inherent in loans 
classified substandard with the added characteristic that collection or liquidation in full, on the basis of current conditions and 
facts, is highly improbable. Loans classified as a loss are considered uncollectible and are charged to the allowance for loan 
losses. Loans not classified are rated pass. Specific reserves may be established for larger, individual classified loans as a result 
of this evaluation, as discussed above. Remaining loans are categorized into large groups of smaller balance homogeneous 
loans and are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted 
for qualitative factors. The historical loss experience is averaged over a ten-year period for each of the portfolio segments. 
The  ten-year  timeframe  was  selected  in  order  to  capture  activity  over  a  wide  range  of  economic  conditions  and  has  been 
consistently used for the past seven years. The qualitative risk factors are reviewed for relevancy each quarter and include:

•  National, regional and local economic and business conditions, as well as the condition of various market segments, 

including the underlying collateral for collateral dependent loans;

Experience, ability and depth of lending and credit management and staff;

•  Nature and volume of the portfolio and terms of loans;
• 
•  Volume and severity of past due, classified and nonaccrual loans, as well as other loan modifications;
• 
• 

Existence and effect of any concentrations of credit and changes in the level of such concentrations; and
Effect of external factors, including competition.

Each factor is assigned a value to reflect improving, stable or declining conditions based on management’s best judgment using 
relevant information available at the time of the evaluation. Adjustments to the factors are supported through documentation 
of changes in conditions in a narrative accompanying the allowance for loan loss calculation.

Commercial, Financial and Agricultural Lending 

The Company originates commercial, financial and agricultural loans primarily to businesses located in its primary market 
area and surrounding areas.  These loans are used for various business purposes, which include short-term loans and lines of 
credit to finance machinery and equipment purchases, inventory and accounts receivable. Generally, the maximum term for 
loans extended on machinery and equipment is shorter and does not exceed the projected useful life of such machinery and 
equipment. Most business lines of credit are written with a five year maturity, subject to an annual review. 

Commercial loans are generally secured with short-term assets; however, in many cases, additional collateral, such as real 
estate, is provided as additional security for the loan.  Loan-to-value maximum values have been established by the Company 
and  are  specific  to  the  type  of  collateral.  Collateral  values  may  be  determined  using  invoices,  inventory  reports,  accounts 
receivable aging reports, collateral appraisals, etc.

In underwriting commercial loans, an analysis of the borrower’s character, capacity to repay the loan, the adequacy of the 
borrower’s capital and collateral, as well as an evaluation of conditions affecting the borrower, is performed. Analysis of the 
borrower’s past, present and future cash flows is also an important aspect of the Company’s analysis. 

Concentration analysis assists in identifying industry specific risk inherent in commercial, financial and agricultural lending. 
Mitigants include the identification of secondary and tertiary sources of repayment and appropriate increases in oversight.   

Commercial, financial and agricultural loans generally present a higher level of risk than certain other types of loans, particularly 
during slow economic conditions.

- 50 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commercial Real Estate Lending 

The Company engages in commercial real estate lending in its primary market area and surrounding areas. The Company’s 
commercial  real  estate  portfolio  is  secured  primarily  by  residential  housing,  commercial  buildings,  raw  land  and  hotels. 
Generally, commercial real estate loans have terms that do not exceed 20 years, have loan-to-value ratios of up to 80% of the 
appraised value of the property and are typically secured by personal guarantees of the borrowers.

As economic conditions deteriorate, the Company reduces its exposure in real estate loans with higher risk characteristics.  In 
underwriting these loans, the Company performs a thorough analysis of the financial condition of the borrower, the borrower’s 
credit history, and the reliability and predictability of the cash flow generated by the property securing the loan. Appraisals on 
properties securing commercial real estate loans originated by the Company are performed by independent appraisers.

Commercial real estate loans generally present a higher level of risk than certain other types of loans, particularly during slow 
economic conditions. 

Real Estate Construction Lending 

The Company engages in real estate construction lending in its primary market area and surrounding areas. The Company’s 
real estate construction lending consists of commercial and residential site development loans, as well as commercial building 
construction and residential housing construction loans.  

The Company’s commercial real estate construction loans are generally secured with the subject property, and advances are 
made in conformity with a pre-determined draw schedule supported by independent inspections.  Terms of construction loans 
depend on the specifics of the project, such as estimated absorption rates, estimated time to complete, etc.  

In underwriting commercial real estate construction loans, the Company performs a thorough analysis of the financial condition 
of the borrower, the borrower’s credit history, the reliability and predictability of the cash flow generated by the project using 
feasibility studies, market data, etc. Appraisals on properties securing commercial real estate loans originated by the Company 
are performed by independent appraisers.

Real estate construction loans generally present a higher level of risk than certain other types of loans, particularly during slow 
economic conditions. The difficulty of estimating total construction costs adds to the risk as well. 

  Mortgage Lending 

The Company’s real estate mortgage portfolio is comprised of consumer residential mortgages and business loans secured by 
one-to-four family properties. One-to-four family residential mortgage loan originations, including home equity installment 
and  home  equity  lines  of  credit  loans,  are  generated  by  the  Company’s  marketing  efforts,  its  present  customers,  walk-in 
customers and referrals. These loans originate primarily within the Company’s market area or with customers primarily from 
the market area.

The Company offers fixed-rate and adjustable rate mortgage loans with terms up to a maximum of 25-years for both permanent 
structures  and  those  under  construction.  The  Company’s  one-to-four  family  residential  mortgage  originations  are  secured 
primarily by properties located in its primary market area and surrounding areas. The majority of the Company’s residential 
mortgage loans originate with a loan-to-value of 80% or less. Home equity installment loans are secured by the borrower’s 
primary residence with a maximum loan-to-value of 80% and a maximum term of 15 years. Home equity lines of credit are 
secured by the borrower’s primary residence with a maximum loan-to-value of 90% and a maximum term of 20 years. 

In underwriting one-to-four family residential real estate loans, the Company evaluates the borrower’s ability to make monthly 
payments, the borrower’s repayment history and the value of the property securing the loan. The ability to repay is determined 
by the borrower’s employment history, current financial conditions, and credit background. The analysis is based primarily on 
the customer’s ability to repay and secondarily on the collateral or security. Most properties securing real estate loans made 
by the Company are appraised by independent fee appraisers. The Company generally requires mortgage loan borrowers to 

- 51 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

obtain an attorney’s title opinion or title insurance, and fire and property insurance (including flood insurance, if necessary) in 
an amount not less than the amount of the loan. The Company does not engage in sub-prime residential mortgage originations. 

Residential mortgage loans and home equity loans generally present a lower level of risk than certain other types of consumer 
loans because they are secured by the borrower’s primary residence. Risk is increased when the Company is in a subordinate 
position for the loan collateral.

Obligations of States and Political Subdivisions 

The  Company  lends  to  local  municipalities  and  other  tax-exempt  organizations. These  loans  are  primarily  tax-anticipation 
notes and, as such, carry little risk. Historically, the Company has never had a loss on any loan of this type. 

Personal Lending

The Company offers a variety of secured and unsecured personal loans, including vehicle loans, mobile home loans and loans 
secured by savings deposits as well as other types of personal loans. 

Personal loan terms vary according to the type and value of collateral and creditworthiness of the borrower. In underwriting 
personal loans, a thorough analysis of the borrower’s willingness and financial ability to repay the loan as agreed is performed. 
The ability to repay is determined by the borrower’s employment history, current financial conditions and credit background. 

Personal loans may entail greater credit risk than do residential mortgage loans, particularly in the case of personal loans which 
are unsecured or are secured by rapidly depreciable assets, such as automobiles or recreational equipment. In such cases, any 
repossessed collateral for a defaulted personal loan may not provide an adequate source of repayment of the outstanding loan 
balance as a result of the greater likelihood of damage, loss or depreciation. In addition, personal loan collections are dependent 
on the borrower’s continuing financial stability and, thus are more likely to be affected by adverse personal circumstances. 
Furthermore, the application of various federal and state laws, including bankruptcy and insolvency laws, may limit the amount 
which can be recovered on such loans. 

Other real estate owned

Assets acquired in settlement of mortgage loan indebtedness are recorded as other real estate owned (OREO) at fair value less 
estimated costs to sell, establishing a new cost basis. Costs to maintain the assets and subsequent gains and losses attributable 
to their disposal are included in other expense as realized. No depreciation or amortization expense is recognized. At December 
31, 2013 and 2012, the carrying value of other real estate owned was $281,000 and $428,000, respectively.

Goodwill and intangibles

Goodwill represents the excess of the cost of an acquisition over the fair value of the net assets acquired. Other intangible 
assets represent purchased assets that also lack physical substance but can be separately distinguished from goodwill because of 
contractual or other legal rights or because the asset is capable of being sold or exchanged either on its own or in combination 
with a related contract, asset or liability. It is the Company’s policy that goodwill be tested at least annually for impairment.

Mortgage servicing rights

The Company originates residential mortgage loans with the intent to sell.  These individual loans are normally funded by the 
buyer immediately.  The Company maintains servicing rights on these loans.

  Mortgage servicing rights are recognized as an asset upon the sale of a mortgage loan.  A portion of the cost of the loan is 
allocated to the servicing right based upon relative fair value.  Servicing rights are intangible assets and are carried at estimated 
fair value .  The carrying amount of mortgage servicing  rights was $167,000 and $98,000 at December 31, 3013 and 2012, 
respectively.   Adjustments  to  fair  value  are  recorded  as  non-interest  income  and  included  in  gain  on  sales  of  loans  in  the 
consolidated statements of income.

The Company retains the servicing rights on certain mortgage loans sold to the FHLB and receives mortgage banking fee 
income based upon the principal balance outstanding  Total loans serviced for the FHLB were $18,688,000 and $11,295,000 
at December 31, 2013 and 2012, respectively.  The mortgage loans sold to the FHLB and serviced by the Company are not 
reflected in the consolidated statements of financial condition.

- 52 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Premises and equipment and depreciation

Premises and equipment are stated at cost less accumulated depreciation.  Depreciation is computed principally using the straight-
line method over the estimated useful lives of the related assets, which range from 3 to 10 years for furniture and equipment 
and 25 to 50 years for buildings. Expenditures for maintenance and repairs are charged against income as incurred. Costs of 
major additions and improvements are capitalized. Amortization of leasehold improvements is computed by straight line over 
the shorter of the assets’ useful life or the related lease term.

Trust assets and revenues

Assets held in a fiduciary capacity are not assets of the Bank or the Bank’s Trust Department and are, therefore, not included 
in the consolidated financial statements. Trust revenues are recorded on the accrual basis.

Bank owned life insurance, annuities and split-dollar arrangements

The cash surrender value of bank owned life insurance and annuities is carried as an asset, and changes in cash surrender value 
are recorded as non-interest income. 

GAAP requires split-dollar life insurance arrangements to have a liability recognized related to the postretirement benefits 
covered by an endorsement split-dollar life insurance arrangement. The accrued benefit liability was $792,000 and $738,000 as 
of December 31, 2013 and 2012, respectively. Related expenses for 2013, 2012 and 2011 were $54,000, $29,000 and $49,000, 
respectively.

Investments in low-income housing partnerships

Juniata has invested as a limited partner in a partnership that provides low-income housing in Lewistown, Pennsylvania. The 
carrying value of the investment in the limited partnership was $3,990,000 at December 31, 2013 and $3,796,000 at December 
31, 2012. The partnership anticipates receiving $575,000 annually in low-income housing tax credits over ten years, beginning 
in 2013. Amortization of the investment using the cost method is scheduled to occur over the same period as tax credits are 
earned. The maximum exposure to loss is limited to the carrying value of its investment at year-end.

Income taxes

The Company accounts for income taxes in accordance with income tax accounting guidance ASC Topic 740, Income Taxes.

Current income tax accounting guidance results in two components of income tax expense: current and deferred. Current income 
tax expense reflects taxes to be paid or refunded for the current period by applying the provisions of the enacted tax law to the 
taxable income or excess of deductions over revenues. The Company determines deferred income taxes using the liability (or 
balance sheet) method. Under this method, the net deferred tax asset or liability is based on the tax effects of the differences 
between the book and tax bases of assets and liabilities, and enacted changes in tax rates and laws are recognized in the period 
in which they occur.

Deferred income tax expense results from changes in deferred tax assets and liabilities between periods. Deferred tax assets are 
reduced by a valuation allowance if, based on the weight of the evidence available, it is more likely than not that some portion 
or all of a deferred tax asset will not be realized.

The Company accounts for uncertain tax positions if it is more likely than not, based on the technical merits, that the tax position 
will be realized or sustained upon examination. The term more likely than not means a likelihood of more than 50 percent; 
the terms examined and upon examination also include resolution of the related appeals or litigation processes, if any. A tax 
position that meets the more-likely-than-not recognition threshold is initially and subsequently measured as the largest amount 
of tax benefit that has a greater than 50 percent likelihood of being realized upon settlement with a taxing authority that has 
full knowledge of all relevant information. The determination of whether or not a tax position has met the more-likely-than-
not recognition threshold considers the facts, circumstances and information available at the reporting date and is subject to 
management’s judgment.

The Company recognizes interest and penalties on income taxes, if any, as a component of income tax expense.

Advertising

The Company follows the policy of charging costs of advertising to expense as incurred. Advertising expenses were $207,000, 
$172,000 and $144,000 in 2013, 2012 and 2011, respectively.

- 53 -

 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Off-balance sheet financial instruments

In the ordinary course of business, the Bank has entered into off-balance sheet financial instruments consisting of commitments 
to extend credit and letters of credit. Such financial instruments are recorded on the consolidated statement of financial condition 
when they are funded.

Transfer of financial assets

Transfers of financial assets are accounted for as sales, when control over the assets has been surrendered. Control over transferred 
assets is deemed to be surrendered when (1) the assets have been isolated from the Company, (2) the transferee obtains the right 
(free of conditions that constrain it from taking advantage of that right) to pledge or exchange the transferred assets, and (3) the 
Company does not maintain effective control over the transferred assets through an agreement to repurchase them before their 
maturity.

Stock-based compensation

The  Company  sponsors  a  stock  option  plan  for  certain  key  officers.  Compensation  expense  for  stock  options  granted  is 
measured using the fair value of the award on the grant date and is recognized over the vesting period. The Company recognized 
$30,000, $25,000 and $26,000 of expense for the years ended December 31, 2013, 2012 and 2011, respectively, for stock-based 
compensation. The stock-based compensation expense amounts were derived based on the fair value of options using the Black-
Scholes option-pricing model. The following weighted average assumptions were used to value options granted in the periods 
indicated.

Expected life of options 
Risk-free interest rate 
Expected volatility 
Expected dividend yield 

2013

7 years 
1.41% 
21.57% 
4.91% 

2012

7 years 
1.78% 
22.12% 
4.86% 

2011

7 years
1.39%
21.91%
4.62%

Segment reporting
  Management does not separately allocate expenses, including the cost of funding loan demand, between the commercial, retail 
and trust operations of the Company. As such, discrete financial information is not available, and segment reporting would not 
be meaningful.

Subsequent events

The Company has evaluated events and transactions occurring subsequent to the consolidated statement of financial condition 
date of December 31, 2013, for items that should potentially be recognized or disclosed in the consolidated financial statements. 
The evaluation was conducted through the date these consolidated financial statements were issued.

3.  receNt accOuNtiNg staNdards update (asu)

There were no new accounting pronouncements affecting the Company during the year ended December 31, 2013 that had not been 
adopted by the Company in previous periods.  In addition, there are no recently issued accounting standards that are expected to 
have a material impact on the Company’s consolidated financial statements in future periods.

4.  restrictiONs ON cash aNd due frOm BaNks

The Bank is required to maintain cash reserve balances with the Federal Reserve Bank. The total required reserve balances were 
$362,000 and $225,000 as of December 31, 2013 and 2012, respectively.

- 54 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

5.  securities

The Company’s investment portfolio includes primarily bonds issued by U.S. Government sponsored agencies (approximately 62%) 
and municipalities (approximately 33%) as of December 31, 2013. Most of the municipal bonds are general obligation bonds with 
maturities or pre-refunding dates within 5 years. The remaining 5% of the portfolio includes mortgage-backed securities issued by 
Government-sponsored agencies and backed by residential mortgages and a group of equity investments in other financial institutions. 

The amortized cost and fair value of securities as of December 31, 2013 and 2012, by contractual maturity, are shown below (in 
thousands). Expected maturities may differ from contractual maturities because the securities may be called or prepaid with or 
without prepayment penalties.

December 31, 2013

Securities Available for Sale

Type and maturity
Obligations of Government agencies and corporations
  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Mortgage-backed securities 
Equity securities 
Total 

Amortized
Cost

$    4,177 
48,011 
27,615 
79,803 

8,260 
26,027 
7,224 
350 
41,861 

4,465 
1,055 
$127,184 

Fair
Value

$    4,192 
47,578 
26,508 
78,278 

8,314 
26,098 
7,182 
338 
41,932 

4,469 
1,367 
$126,046 

Gross
Unrealized
Gains

$  15 
203 
– 
218 

55 
133 
56 
– 
244 

7 
366 
$835 

Gross
Unrealized
Losses

$        –

(636) 
(1,107) 
(1,743)

(1)
(62)
(98)
(12)
(173)

(3)
(54)
$(1,973)

- 55 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

December 31, 2012

Securities Available for Sale

Type and maturity
Obligations of Government agencies and corporations
  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Mortgage-backed securities 
Equity securities 
Total 

Amortized
Cost

$    7,908 
42,253 
22,004 
72,165 

10,448 
29,595 
4,727 
731 
45,501 

2,502 
985 
$121,153 

Fair
Value

$    7,996 
42,796 
22,025 
72,817 

10,505 
29,809 
4,936 
726 
45,976 

2,526 
1,019 
$122,338 

Gross
Unrealized
Gains

Gross
Unrealized
Losses

$     88 
543 
53 
684 

57 
246 
215 
– 
518 

24 
145 
$1,371 

$     –
– 
(32) 
(32)

–
(32)
(6)
(5)
(43)

–
(111)
$(186)

Certain obligations of the U.S. Government and state and political subdivisions are pledged to secure public deposits, securities sold 
under agreements to repurchase and for other purposes as required or permitted by law. The carrying value of the pledged assets was 
$31,921,000 and $30,785,000 at December 31, 2013 and 2012, respectively.

In addition to cash received from the scheduled maturities of securities, some investment securities available for sale are sold at 
current market values during the course of normal operations. Following is a summary of proceeds received from all investment 
securities transactions and the resulting realized gains and losses (in thousands):

Gross proceeds from sales of securities 
Securities available for sale:

Gross realized gains from called securities 
Gross realized losses from called securities 

2013

$ – 

$ – 
(2) 

Years
2012

$ – 

$ 2 
– 

2011

$ –

$ 6 
–

- 56 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities 
have been in a continuous unrealized loss position, at December 31, 2013 (in thousands):

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Mortgage-backed securities 
Debt securities 

Unrealized Losses at December 31, 2013

Less Than 12 Months
Unrealized
Losses

Fair
Value

12 Months or More
Fair
Unrealized
Value
Losses

Total

Fair
Value

Unrealized
Losses

$53,438 
11,496 
308 
65,242 

$(1,664) 
(130) 
(3) 
(1,797) 

$1,921 
4,301 
– 
6,222 

$  (79) 
(43) 
– 
(122) 

$55,359 
15,797 
308 
71,464 

$(1,743) 
(173)
(3)
(1,919)

Equity securities 

– 

– 

266 

(54) 

266 

(54)

Total temporarily impaired securities 

$65,242 

$(1,797) 

$6,488 

$(176) 

$71,730 

$(1,973)

At December 31, 2013, 45 U.S. Government and agency securities had unrealized losses that in the aggregate did not exceed 3% of 
amortized cost.  One of these securities has been in a continuous loss position for 12 months or more.

At December 31, 2013, 37 obligations of state and political subdivision bonds had unrealized losses that in the aggregate did not 
exceed 2% of amortized cost.  Eight of these securities have been in a continuous loss position for 12 months or more.

At December 31, 2013, one mortgage-backed security had an unrealized loss that did not exceed 1% of amortized cost.  This security 
had not been in a continuous loss position for 12 months or more.

The mortgaged-backed securities in the Company’s portfolio are government sponsored enterprise (GSE) pass-through instruments 
issued by the Federal National Mortgage Association (FNMA), which guarantees the timely payment of principal on these investments. 

The unrealized losses noted above are considered to be temporary impairments. The decline in the values of the debt securities is 
due only to interest rate fluctuations, rather than erosion of issuer credit quality. As a result, the payment of contractual cash flows, 
including principal repayment, is not at risk. As the Company does not intend to sell the securities, does not believe the Company 
will be required to sell the securities before recovery and expects to recover the entire amortized cost basis, none of the debt securities 
are deemed to be other-than-temporarily impaired. 

Equity securities owned by the Company consist of common stock of various financial services providers (“Bank Stocks”) and are 
evaluated quarterly for evidence of other-than-temporary impairment. There were seven equity securities that were in an unrealized 
loss position on December 31, 2013, and have carried unrealized losses for 12 months or more. Individually, none of these seven 
equity securities have significant unrealized losses. Of the seven equity securities that have sustained unrealized losses for more 
than 12 months, all have increased in fair value during 2013, indicating the possibility of full recovery and therefore are deemed to 
be temporarily impaired. Management has identified no other-than-temporary impairment as of, or for the periods ended, December 
31, 2013 and 2012 in the equity portfolio. Management continues to track the performance of each stock owned to determine if it 
is prudent to deem any further other-than-temporary impairment charges. The Company has the ability and intent to hold its equity 
securities until recovery of unrealized losses.

- 57 -

 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities 
had been in a continuous unrealized loss position, at December 31, 2012 (in thousands):

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Debt securities 

Unrealized Losses at December 31, 2012

Less Than 12 Months
Unrealized
Losses

Fair
Value

12 Months or More
Fair
Unrealized
Value
Losses

Total

Fair
Value

Unrealized
Losses

$11,471 
13,040 
24,511 

$(32) 
(43) 
(75) 

$    – 
– 
– 

$   – 
– 
– 

$11,471 
13,040 
24,511 

$  (32) 
(43)
(75)

Equity securities 

249 

(13) 

251 

(98) 

500 

(111)

Total temporarily impaired securities 

$24,760 

$(88) 

$251 

$(98) 

$25,011 

$(186)

6.  lOaNs aNd related allOwaNce fOr lOaN lOsses

The following table presents the classes of the loan portfolio summarized by the aggregate pass rating and the classified ratings of 
special mention, substandard and doubtful within the Company’s internal risk rating system as of December 31, 2013 and December 
31, 2012 (in thousands):

As of December 31, 2013

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal  

Total 

As of December 31, 2012

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal  

Total 

Pass

$  20,388 
56,867 
15,803 
130,706 
12,674 
4,204 
$240,642 

Pass

$  17,570 
55,198 
14,001 
144,179 
12,769 
5,024 
$248,741 

Special
Mention

$    5,658 
11,706 
292 
3,995 
28 
– 
$21,679 

Special
Mention

$     904 
8,939 
1,022 
3,864 
– 
10 
$14,739 

Substandard

Doubtful

Total

$     235 
5,620 
1,754 
4,272 
– 
– 
$11,881 

$       – 
278 
1,832 
1,486 
– 
– 
$3,596 

$  26,281
74,471
19,681
140,459
12,702
4,204
$277,798

Substandard

Doubtful

Total

$     822 
5,010 
867 
2,350 
– 
– 
$  9,049 

$       – 
40 
2,202 
2,729 
– 
– 
$4,971 

$  19,296
69,187
18,092
153,122
12,769
5,034
$277,500

- 58 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The Company has certain loans in its portfolio that are considered to be impaired. It is the policy of the Company to recognize income 
on impaired loans that have been transferred to nonaccrual status on a cash basis, only to the extent that it exceeds principal balance 
recovery. Until an impaired loan is placed on nonaccrual status, income is recognized on the accrual basis. A collateral analysis is 
performed on each impaired loan at least quarterly and results are used to determine if a specific reserve is necessary to adjust the 
carrying value of each individual loan down to the estimated fair value. Generally, specific reserves are carried against impaired 
loans  based  upon  estimated  collateral  value  until  a  confirming  loss  event  occurs  or  until  termination  of  the  credit  is  scheduled 
through liquidation of the collateral or foreclosure. Charge off will occur when a confirmed loss is identified. Professional appraisals 
of collateral, discounted for expected selling costs, are used to determine the charge-off amount. The following tables summarize 
information regarding impaired loans by portfolio class as of December 31, 2013 and December 31, 2012 (in thousands):

As of December 31, 2013
Unpaid
Principal
Balance

Recorded
Investment

Related
Allowance

As of December 31, 2012
Unpaid
Principal
Balance

Recorded
Investment

Related
Allowance

Impaired loans
With no related allowance recorded:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

With an allowance recorded:
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$     94 
2,017 
504 
3,353 

$   238 
1,478 
365 

$     94 
2,255 
1,982 
3,718 
$8,049 

$     94 
2,142 
813 
4,751 

$   238 
1,502 
394 

$     94 
2,380 
2,315 
5,145 
$9,934 

$    – 
– 
– 
– 

$  26 
93 
45 

$    – 
26 
93 
45 
$164 

$   160 
2,672 
2,004 
487 

$   160 
2,672 
2,197 
523 

$       –
–
–
–

$        – 
198 
2,141 

$       – 
198 
2,141 

$       –
91
1,036

$   160 
2,672 
2,202 
2,628 
$7,662 

$   160 
2,672 
2,395 
2,664 
$7,891 

$       –
–
91
1,036
$1,127

- 59 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Year Ended December 31, 2013

Year Ended December 31, 2012

Year Ended December 31, 2011

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Impaired loans
With no related allowance recorded:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   127 
2,345 
1,254 
1,920 

$    – 
96 
2 
64 

With an allowance recorded:

Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   119 
838 
1,253 

$    – 
– 
– 

$   127 
2,464 
2,092 
3,173 
$7,856 

$    – 
96 
2 
64 
$162 

$  – 
24 
6 
24 

$  – 
– 
7 

$  – 
24 
6 
31 
$61 

$   199 
2,492 
1,362 
1,371 

$       – 
   674 
2,503 

$   199 
2,492 
2,036 
3,874 
$8,601 

$  14 
119 
– 
– 

$    – 
    – 
– 

$  14 
119 
– 
– 
$133 

$  – 
3 
– 
– 

$  – 
15 
– 

$  – 
3 
15 
– 
$18 

$   274 
2,354 
485 
2,453 

$  19 
139 
42 
34 

$       – 
1,025 
2,051 

$    – 
       – 
65 

$   274 
2,354 
1,510 
4,504 
$8,642 

$  19 
139 
42 
99 
$299 

$  –
10
14
47

$  –
    –
–

$  –
10
14
47
$71

The following table presents nonaccrual loans by classes of the loan portfolio as of December 31, 2013 and December 31, 2012 (in 
thousands):

Nonaccrual loans:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total 

December 31, 2013

December 31, 2012

$     10 
1,331 
1,982 
2,629 
$5,952 

$     20
1,835
2,376
4,615
$8,846

Interest income not recorded based on the original contractual terms of the loans for nonaccrual loans was $490,000, $472,000 
and $405,000 in 2013, 2012 and 2011, respectively. The aggregate amount of demand deposits that have been reclassified as loan 
balances at December 31, 2013 and 2012 were $41,000 and $620,000, respectively.

- 60 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The performance and credit quality of the loan portfolio is also monitored by analyzing the age of the loans receivable as determined 
by the length of time a recorded payment is past due. The following table presents the classes of the loan portfolio summarized by 
the past due status as of December 31, 2013 and December 31, 2012 (in thousands):

As of December 31, 2013

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states

and political subdivisions 

Personal 

Total 

$     19 
35 
239 
1,239 

– 
23 
$1,555 

$       – 
1,092 
7 
2,130 

– 
1 
$3,230 

30-59 Days
Past Due

60-89 Days
Past Due

Greater than
90 Days

Total Past
Due

$   10 
947 
1,801 
2,585 

$     29 
2,074 
2,047 
5,954 

Current

$  26,252 
72,397 
17,634 
134,505 

– 
– 
$5,343 

– 
24 
$10,128 

12,702 
4,180 
$267,670 

As of December 31, 2012

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states

and political subdivisions 

Personal 

Total 

30-59 Days
Past Due

60-89 Days
Past Due

Greater than
90 Days

Total Past
Due

$     30 
295 
9 
1,359 

– 
29 
$1,722 

$       – 
819 
136 
3,131 

– 
25 
$4,111 

$   191 
1,928 
2,335 
4,428 

– 
2 
$8,884 

$     221 
3,042 
2,480 
8,918 

– 
56 
$14,717 

Current

$  19,075 
66,145 
15,612 
144,204 

12,769 
4,978 
$262,783 

Loans Past
Due Greater
than 90 Days
and Accruing

$    –
61
–
251

–
–
$312

Loans Past
Due Greater
than 90 Days
and Accruing

$171
93
156
320

–
2
$742

Total 
Loans

$  26,281 
74,471 
19,681 
140,459 

12,702 
4,204 
$277,798 

Total 
Loans

$  19,296 
69,187 
18,092 
153,122 

12,769 
5,034 
$277,500 

The following table summarizes information regarding troubled debt restructurings by loan portfolio class as of and for the year 
ended December 31, 2013, in thousands of dollars. There were no loans identified as troubled debt restructurings as of and for the 
year ended December 31, 2012.

2013 
Accruing troubled debt restructurings:

Real estate - commercial 
Real estate - mortgage 

Pre-Modification
Outstanding
Recorded
Investment

Post-Modification
Outstanding
Recorded
Investment

Number of
Contracts

Recorded
Investment

1 
6 
7 

$  64 
706 
$770 

$  61 
714 
$775 

$  61 
714
$775

- 61 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The  Company’s  troubled  debt  restructurings  are  also  impaired  loans,  which  may  result  in  a  specific  allocation  and  subsequent 
charge-off if appropriate. As of December 31, 2013, there were no specific reserves or charge-offs relating to the troubled debt 
restructurings. The amended terms of the restructured loans vary, whereby interest rates have been reduced, principal payments 
have been reduced or deferred for a period of time and/or maturity dates have been extended. One restructured loan was delinquent 
in excess of 90 days with respect to the terms of the restructuring as of December 31, 2013. This loan has a balance of $61,000 and 
is in the process of foreclosure.

There were no loans modified resulting in troubled debt restructurings during 2012. There have been no defaults of troubled debt 
restructuring that took place during 2012 and 2013 within 12 months of restructure.

The following tables summarize the activity in the allowance for loan losses by loan class and loans by loan class, segregated into 
the amount required for loans individually evaluated for impairment and the amount required for loans collectively evaluated for 
impairment as of and for the years ended December 31, 2013, 2012 and  2011 (in thousands):

Allowance for loan losses:
Beginning Balance, January 1, 2013 

Charge-offs 
Recoveries 
Provisions 
Ending balance 

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political
subdivisions

Personal

Total

$     179 
(4) 
13 
65 
$     253 

$     463 
– 
– 
71 
$     534 

$     202 
(117) 
– 
127 
$     212 

$    2,387 
(1,281) 
– 
140 
$    1,246 

$         – 
– 
– 
– 
$         – 

$     50 
(29) 
9 
12 
$     42 

$    3,281
(1,431)
22
415
$    2,287

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political
subdivisions

Personal

Total

As of December 31, 2013
Allowance for loan losses:
Ending balance evaluated for impairment 

$     253 

$     534 

$     212 

$    1,246 

$         – 

$     42 

$    2,287

individually 
collectively 

$         – 
$     253 

$       26 
$     508 

$       93 
$     119 

$         45 
$    1,201 

$         – 
$         – 

$       – 
$     42 

$       164
$2,123

Loans:
Ending balance evaluated for impairment 

$26,281 

$74,471 

$19,681 

$140,459 

$12,702 

$4,204 

$277,798

individually 
collectively 

$       94 
$26,187 

$  2,255 
$72,216 

$  1,982 
$17,699 

$    3,718 
$136,741 

$         – 
$12,702 

$       – 
$4,204 

$    8,049
$269,749

- 62 -

 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Allowance for loan losses:
Beginning Balance, January 1, 2012 

Charge-offs 
Recoveries 
Provisions 
Ending balance 

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

$     195 
(25) 
8 
1 
$     179 

$     455 
– 
– 
8 
$     463 

$     442 
(193) 
– 
(47) 
$     202 

$    1,771 
(852) 
– 
1,468 
$    2,387 

$         – 
– 
– 
– 
$         – 

$     68 
(1) 
2 
(19) 
$     50 

$    2,931
(1,071)
10
1,411
$    3,281

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

As of December 31, 2012
Allowance for loan losses:
Ending balance evaluated for impairment 

$     179 

$     463 

$     202 

$    2,387 

$         – 

$     50 

$    3,281

individually 
collectively 

$         – 
$     179 

$         – 
$     463 

$       91 
$      111 

$    1,036 
$    1,351 

$         – 
$         – 

$       – 
$     50 

$    1,127
$    2,154

Loans:
Ending balance evaluated for impairment 

$19,296 

$69,187 

$18,092 

$153,122 

$12,769 

$5,034 

$277,500

individually 
collectively 

$     160 
$19,136 

$  2,672 
$66,515 

$  2,202 
$15,890 

$    2,628 
$150,494 

$         – 
$12,769 

$       – 
$5,034 

$    7,662 
$269,838

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

Allowance for loan losses:
Beginning Balance, January 1, 2011 

Charge-offs 
Recoveries 
Provisions 
Ending balance 

$     163 
(18) 
2 
48 
$     195 

$     442 
(37) 
– 
50 
$     455 

$     336 
– 
– 
106 
$     442 

$    1,810 
(205) 
10 
156 
$    1,771 

$         – 
– 
– 
– 
$         – 

$     73 
(22) 
13 
4 
$     68 

$    2,824
(282)
25
364
$    2,931

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

As of December 31, 2011
Allowance for loan losses:
Ending balance evaluated for impairment  $     195 

$     455 

$     442 

$    1,771 

$         – 

$     68 

$    2,931

individually 
collectively 

$         – 
$     195 

$         – 
$     455 

$     343 
$       99 

$       432 
$    1,339 

$         – 
$         – 

$       – 
$     68 

$       775
$    2,156

Loans, net of unearned interest:
Ending balance evaluated for impairment  $19,417 

$60,774 

$17,508 

$176,544 

$  8,780 

$6,658 

$289,681

individually 
collectively 

$     238 
$19,179 

$  2,312 
$58,462 

$  1,870 
$15,638 

$    5,119 
$171,425 

$         – 
$  8,780 

$       – 
$6,658 

$    9,539
$280,142

- 63 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

7.  pledged assets

The Bank must maintain sufficient qualifying collateral with the Federal Home Loan Bank (FHLB), in order to secure borrowings. 
Therefore, a Master Collateral Agreement has been entered into which pledges all mortgage related assets as collateral for future 
borrowings. Mortgage related assets could include loans or investment securities. As of December 31, 2013, the amount of loans 
included in qualifying collateral was $190,905,000, for a collateral value of $135,454,000. No investment securities are included in 
qualifying collateral as of December 31, 2013.

8.  BaNk OwNed life iNsuraNce aNd aNNuities

The Company holds bank-owned life insurance (BOLI), deferred annuities and payout annuities with a combined cash value of 
$14,848,000 and $14,402,000 at December 31, 2013 and 2012, respectively. As annuitants retire, the deferred annuities may be 
converted to payout annuities to create payment streams that match certain post-retirement liabilities. The cash surrender value 
on the BOLI and annuities increased by $446,000, $333,000 and $501,000 in 2013, 2012 and 2011, respectively, from earnings 
recorded as non-interest income and from premium payments, net of cash payments received. The contracts are owned by the Bank 
in various insurance companies. The crediting rate on the policies varies annually based on the insurance companies’ investment 
portfolio returns in their general fund and market conditions. Changes in cash value of BOLI and annuities in 2013 and 2012 are 
shown below (in thousands):

Life
Insurance

Deferred
Annuities

Payout
Annuities

Total

Balance as of December 31, 2011 

$13,718 

$327 

$  24 

$14,069

Earnings 
Premiums on existing policies 
Annuity payments received 
Net proceeds from life insurance claim 
Balance as of December 31, 2012 

Earnings 
Premiums on existing policies 
Annuity payments received 
Balance as of December 31, 2013 

409 
56 
– 
(147) 
14,036 

372 
54 
– 
$14,462 

13 
14 
– 
– 
354 

13 
14 
– 
$381 

1 
– 
(13) 
– 
12 

1 
– 
(8) 
$    5 

423
70
(13)
(147)
14,402

386
68
(8)
$14,848

9.  premises aNd equipmeNt

Premises and equipment consist of the following (in thousands):

Land 
Buildings and improvements 
Furniture, computer software and equipment 

Less: accumulated depreciation and amortization 

December 31,

2013
$  1,066 
8,585 
4,601 
14,252 
(7,922) 
$  6,330 

2012
$     864
8,510
4,523
13,897
(7,425) 

$  6,472

Depreciation and amortization expense on premises and equipment charged to operations was $497,000 in 2013, $524,000 in 2012 
and $581,000 in 2011.

- 64 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

10.  acquisitiON

On September 8, 2006, the Company completed its acquisition of a branch office in Richfield, PA. The acquisition included real 
estate, deposits and loans. The assets and liabilities of the acquired branch office were recorded on the consolidated statement of 
financial condition at their estimated fair values as of September 8, 2006, and its results of operations have been included in the 
consolidated statements of income since such date. 

Included in the purchase price of the branch was goodwill and core deposit intangible of $2,046,000 and $449,000, respectively. 
The core deposit intangible is being amortized over a ten-year period on a straight line basis. The goodwill is not amortized, but 
is measured annually for impairment. Core deposit intangible amortization expense of $45,000 was recorded in each of the years 
2013, 2012 and 2011. Intangible amortization expense projected for the succeeding five years beginning in 2014 is estimated to be 
$45,000 in 2014 and 2015 and $29,000 for 2016.

11.  iNvestmeNt iN uNcONsOlidated suBsidiary

On  September  1,  2006,  the  Company  invested  in  Liverpool  Community  Bank  (formerly  known  as The  First  National  Bank  of 
Liverpool) (“LCB”), Liverpool, PA, by purchasing 39.16% of its outstanding common stock. This investment is accounted for under 
the equity method of accounting. The investment is being carried at $4,172,000 as of December 31, 2013. The Company increases 
its investment in LCB for its share of earnings and decreases its investment by any dividends received from LCB. The investment 
is evaluated quarterly for impairment. A loss in value of the investment which is determined to be other than a temporary decline 
would be recognized as a loss in the period in which such determination is made. Evidence of a loss in value might include, but 
would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of LCB to 
sustain an earnings capacity which would justify the current carrying value of the investment.

12. depOsits

Deposits consist of the following (in thousands):

Demand, non-interest bearing 
NOW and Money Market 
Savings 
Time deposits, $100,000 or more 
Other time deposits 

December 31,

2013
$  74,611 
89,867 
60,761 
30,995 
123,411 
$379,645 

2012
$  71,318
90,349
56,382
33,007
135,695
$386,751

Aggregate amount of scheduled maturities of time deposits as of December 31, 2013 include the following (in thousands):

Maturing in:
  2014 
  2015 
  2016 
  2017 
  2018 
  Later 

Time Deposits

Other
$  55,671 
35,221 
13,886 
6,914 
7,426 
4,293 
$123,411 

Total Time
Deposits
70,197
45,443
16,342
8,289
8,755
5,380
154,406

$100,000
or more
$14,526 
10,222 
2,456 
1,375 
1,329 
1,087 
$30,995 

- 65 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

13.  BOrrOwiNgs

Borrowings consist of the following (dollars in thousands):

December 31, 2013

December 31, 2012

December 31, 2011

Outstanding
Balance

Rate

Outstanding
Balance

Rate

Outstanding
Balance

Rate

For the year 2013
Weighted
Average
Rate

Average
Balance

Securities sold under

agreements to repurchase 

$  5,397 

0.10% 

$3,836 

0.10% 

$3,500 

0.10% 

$4,332 

0.10%

Short-term borrowings -

Federal Home Loan Bank
overnight advances 

8,400 

0.25% 

1,600 

0.25% 

– 

– 

3,200 

0.25%

$13,797 

0.19% 

$5,436 

0.14% 

$3,500 

0.10% 

$7,532 

0.16%

The maximum balance of short-term borrowings at any month-end during 2013 was $ 13,863,000. 

The Bank has repurchase agreements with several of its depositors, under which customers’ funds are invested daily into an interest 
bearing account. These funds are carried by the Company as short-term debt. It is the Company’s policy to have repurchase agreements 
collateralized 100% by U.S. Government securities. As of December 31, 2013, the securities that serve as collateral for securities 
sold under agreements to repurchase had a fair value of $8,919,000. The interest rate paid on these funds is variable and subject to 
change daily.

The Bank’s maximum borrowing capacity with the Federal Home Loan Bank of Pittsburgh (“FHLB”) is $135,454,000, with a balance 
of $8,400,000 outstanding as of December 31, 2013. In order to borrow additional amounts in excess of $2,021,000, the FHLB 
would require the Bank to purchase additional FHLB Stock. The FHLB is a source of both short-term and long-term funding. The 
Bank must maintain sufficient qualifying collateral to secure all outstanding advances. 

The Bank has entered into an agreement under which it can borrow up to $20,000,000 from the FHLB in their Open RepoPlus 
product. There were no borrowings under this agreement during the periods included in these consolidated financial statements. 
There is no expiration date on the current agreement.

- 66 -

 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

14.  OperatiNg lease OBligatiONs

The Company has entered into a number of arrangements that are classified as operating leases. The operating leases are for several 
branch and office locations. The majority of the branch and office location leases are renewable at the Company’s option. Future 
minimum lease commitments are based on current rental payments. Rental expense charged to operations, including license fees 
for branch offices, was $122,000, $114,000 and $108,000 in 2013, 2012 and 2011, respectively.

The following is a summary of future minimum rental payments for the next five years required under operating leases that have 
initial or remaining noncancellable lease terms in excess of one year as of December 31, 2013 (in thousands):

Years ending December 31,

2014 
2015 
2016 
2017 
2018 
2019 and beyond 
Total minimum payments required 

$121
89
83
44
–
–
$337

15.  iNcOme taxes

The components of income tax expense for the three years ended December 31 were (in thousands):

Current tax (benefit) expense 
Deferred tax expense (benefit) 
Total tax expense 

2013
$(157) 
662 
$ 505 

2012
$1,042 
(64) 
$   978 

2011
$1,562
(20)
$1,542 

Income tax expense (benefit) related to realized securities gains was $(1,000) in 2013, $1,000 in 2012 and $2,000 in 2011.

A reconciliation of the statutory income tax expense computed at 34% to the income tax expense included in the consolidated 
statements of income follows (dollars in thousands):

Income before income taxes 
Effective tax rate 

Years Ended December 31,
2012
$4,626 

2013
$4,506 

2011
$6,222

34.0% 

34.0% 

34.0%

Federal tax at statutory rate 
Tax-exempt interest 
Net earnings on BOLI 
Dividend from unconsolidated subsidiary 
Stock-based compensation 
Federal tax credits 
Other permanent differences 
Total tax expense 

1,532 
(354) 
(108) 
(13) 
10 
(556) 
(6) 
$   505 

1,573 
(431) 
(148) 
(12) 
2 
– 
(6) 
$   978 

2,115
(439)
(133)
(8)
7
–
–
$1,542

Effective tax rate  

11.2% 

21.1% 

24.8%

- 67 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Deductible temporary differences and taxable temporary differences gave rise to a net deferred tax asset for the Company as of 
December 31, 2013 and 2012.  The components giving rise to the net deferred tax asset are detailed below (in thousands):

Deferred Tax Assets
Allowance for loan losses 
Deferred directors’ compensation 
Employee and director benefits 
Qualified pension liability 
Unrealized losses on securities available for sale 
Unrealized loss from securities impairment 
Other 
Total deferred tax assets 

Deferred Tax Liabilities
Depreciation 
Equity income from unconsolidated subsidiary 
Qualified pension asset 
Loan origination costs 
Prepaid expense 
Unrealized gains on securities available for sale 
Annuity earnings 
Fair value of mortgage servicing rights 
Goodwill 
Total deferred tax liabilities 

December 31,

2013

$    639 
541 
574 
– 
387 
221 
109 
2,471 

(223) 
(462) 
(342) 
(287) 
(95) 
– 
(63) 
(57) 
(340) 
(1,869) 

2012

$1,000 
565
605
321
–
221 
160
2,872

(236)
(398)
–
(223)
(90)
(403)
(58)
(33)
(294)
(1,735)

Net deferred tax asset included in other assets 

$    602 

$1,137

The Company has concluded that the deferred tax assets are realizable (on a more likely than not basis) through the combination 
of future reversals of existing taxable temporary differences, certain tax planning strategies and expected future taxable income.

It is the Company’s policy to recognize interest and penalties on unrecognized tax benefits in income tax expense in the Consolidated 
Statements of Income. No significant income tax uncertainties were identified as a result of the Company’s evaluation of its income 
tax position. Therefore, the Company recognized no adjustment for unrecognized income tax benefits for the years ended December 
31, 2013, 2012 and 2011. The Company is no longer subject to examination by taxing authorities for years before 2010.  Tax years 
2010 through the present, with limited exception, remain open to examination.

- 68 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

16.  stOckhOlders’ equity aNd regulatOry matters

The Company is authorized to issue 500,000 shares of preferred stock with no par value. The Board has the ability to fix the voting, 
dividend, redemption and other rights of the preferred stock, which can be issued in one or more series. No shares of preferred stock 
have been issued.

The Company has a dividend reinvestment and stock purchase plan. Under this plan, additional shares of Juniata Valley Financial 
Corp. stock may be purchased at the prevailing market prices with reinvested dividends and voluntary cash payments, within limits. 
To the extent that shares are not available in the open market, the Company has reserved common stock to be issued under the plan. 
Any adjustment in capitalization of the Company will result in a proportionate adjustment to the reserved shares for this plan. At 
December 31, 2013, 141,887 shares were available for issuance under the Dividend Reinvestment Plan.

The Company periodically repurchases shares of its common stock under a share repurchase program approved by the Board of 
Directors. Repurchases have typically been through open market transactions and have complied with all regulatory restrictions on 
the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and accounted for at cost. These 
shares may be reissued for stock option exercises, employee stock purchase plan purchases and to fulfill dividend reinvestment 
program needs. During 2013, 2012 and 2011, 24,918, 19,793 and 33,850 shares, respectively, were repurchased in conjunction with 
this program. Remaining shares authorized in the program were 43,475 as of December 31, 2013.

The Company and the Bank are subject to risk-based capital standards by which bank holding companies and banks are evaluated in 
terms of capital adequacy. These regulatory capital requirements are administered by the federal banking agencies. Failure to meet 
minimum capital requirements can initiate certain mandatory and possibly additional discretionary actions by regulators that, if 
undertaken, could have a direct material effect on the Company’s consolidated financial statements. Under capital adequacy guidelines 
and the regulatory framework for prompt corrective action, the Company and the Bank must meet specific capital guidelines that 
involve quantitative measures of the Company’s and the Bank’s assets, liabilities, and certain off-balance sheet items as calculated 
under regulatory accounting practices. The Company’s and Bank’s capital amounts and classification are also subject to qualitative 
judgments by the regulators about components, risk weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy require the Company and the Bank to each maintain 
minimum amounts and ratios (set forth in the table below) of Total and Tier I capital (as defined in the regulations) to risk-weighted 
assets (as defined in the regulations), and Tier I capital (as defined in the regulations) to average assets (as defined in the regulations). 
Management believes, as of December 31, 2013 and 2012, that the Company and the Bank met all capital adequacy requirements 
to which they were subject.

As of December 31, 2013, the most recent notification from the regulatory banking agencies categorized the Bank as well capitalized 
under  the  regulatory  framework  for  prompt  corrective  action. To  be  categorized  as  “well  capitalized”,  the  Bank  must  maintain 
minimum Total risk-based, Tier I risk-based and Tier I leverage ratios as set forth in the table. To the knowledge of management, 
there are no conditions or events since these notifications that have changed the Bank’s category.

- 69 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The table below provides a comparison of the Company’s and the Bank’s risk-based capital ratios and leverage ratios to the minimum 
regulatory requirements for the periods indicated (dollars in thousands).

Juniata Valley Financial Corp. (Consolidated)

As of December 31, 2013:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

As of December 31, 2012:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

Actual

Minimum Requirement
For Capital
Adequacy Purposes

Amount 

Ratio

Amount 

Ratio

$51,888 
49,461 
49,461 

17.97% 
17.13 
11.04 

$52,803 
49,506 
49,506 

18.28% 
17.14 
10.96 

$23,105 
  11,553 
  17,915 

$23,103 
  11,552 
  18,074 

8.00%
4.00
4.00

8.00%
4.00
4.00

The Juniata Valley Bank

As of December 31, 2013:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

As of December 31, 2012:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

Actual

Minimum Requirement
For Capital
Adequacy Purposes

Minimum Regulatory
Requirements to be
“Well Capitalized”
under Prompt
Corrective Action Provisions

Amount 

Ratio

Amount 

Ratio

Amount 

Ratio

$46,530 
44,185 
44,185 

16.35% 
15.52 
9.97 

$22,773 
  11,387 
  17,723 

8.00% 
4.00 
4.00 

$28,467 
  17,080 
  22,154 

10.00%
  6.00
  5.00

$47,812 
44,519 
44,519 

16.79% 
15.63 
9.99 

$22,780 
  11,390 
  17,822 

8.00% 
4.00 
4.00 

$28,475 
  17,085 
  22,277 

10.00%
  6.00
  5.00

Certain regulatory restrictions exist regarding the ability of the Bank to transfer funds to the Company in the form of cash dividends, 
loans  or  advances. At  December  31,  2013,  $39,118,000  of  undistributed  earnings  of  the  Bank,  included  in  the  consolidated 
stockholders’ equity, was available for distribution to the Company as dividends without prior regulatory approval, subject to the 
regulatory capital requirements above.

- 70 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

17.  calculatiON Of earNiNgs per share

Basic earnings per share (EPS) is computed by dividing net income by the weighted average number of common shares outstanding 
for the period. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock 
were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the 
Company. Potential common shares that may be issued by the Company relate solely to outstanding stock options and are determined 
using the treasury stock method. The following table sets forth the computation of basic and diluted earnings per share:

Net income 
Weighted-average common shares outstanding 

Basic earnings per share 

Weighted-average common shares outstanding 
Common stock equivalents due to effect of stock options 
Total weighted-average common shares and equivalents 

Diluted earnings per share 

Anti-dilutive stock options outstanding 

18.  accumulated Other cOmpreheNsive lOss

Years Ended December 31,
2012
2011
2013
(Amounts, except earnings per share, in thousands)
$4,001 
$4,680
$3,648 
4,241
4,231 
4,210 

$  0.95 

4,210 
1 
$4,211 

$  0.95 

78 

$  0.86 

4,231 
2 
$4,233 

$  0.86 

79 

$  1.10

4,241
3
$4,244

$  1.10

60

Components of accumulated other comprehensive loss, net of tax as of December 31 of each of the last three years consist of the 
following (in thousands):

Unrealized (losses) gains on available for sale securities 
Unrecognized expense for defined benefit pension 
Accumulated other comprehensive loss 

$   (751) 
(908) 
$(1,659) 

$    800 
(2,219) 
$(1,419) 

$    823
(3,079)
$(2,256)

12/31/2013

12/31/2012

12/31/2011

19.  fair value measuremeNts

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or transfer a 
liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement 
date under current market conditions. Additional guidance is provided on determining when the volume and level of activity for the 
asset or liability has significantly decreased. The guidance also includes guidance on identifying circumstances when a transaction 
may not be considered orderly.

Fair value measurement and disclosure guidance provides a list of factors that a reporting entity should evaluate to determine whether 
there has been a significant decrease in the volume and level of activity for the asset or liability in relation to normal market activity 
for the asset or liability. When the reporting entity concludes there has been a significant decrease in the volume and level of activity 
for the asset or liability, further analysis of the information from that market is needed, and significant adjustments to the related 
prices may be necessary to estimate fair value in accordance with fair value measurement and disclosure guidance.

- 71 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

This guidance clarifies that, when there has been a significant decrease in the volume and level of activity for the asset or liability, 
some transactions may not be orderly. In those situations, the entity must evaluate the weight of the evidence to determine whether the 
transaction is orderly. The guidance provides a list of circumstances that may indicate that a transaction is not orderly. A transaction 
price that is not associated with an orderly transaction is given little, if any, weight when estimating fair value. 

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or paid to 
transfer a liability in an orderly transaction between market participants. A fair value measurement assumes that the transaction to 
sell the asset or transfer the liability occurs in the principal market for the asset or liability or, in the absence of a principal market, 
the most advantageous market for the asset or liability. The price in the principal (or most advantageous) market used to measure the 
fair value of the asset or liability is not adjusted for transaction costs. An orderly transaction is a transaction that assumes exposure to 
the market for a period prior to the measurement date to allow for marketing activities that are usual and customary for transactions 
involving such assets and liabilities; it is not a forced transaction. Market participants are buyers and sellers in the principal market 
that are (i) independent, (ii) knowledgeable, (iii) able to transact and (iv) willing to transact.

Fair value measurement and disclosure guidance requires the use of valuation techniques that are consistent with the market approach, 
the income approach and/or the cost approach. The market approach uses prices and other relevant information generated by market 
transactions involving identical or comparable assets and liabilities. The income approach uses valuation techniques to convert 
future amounts, such as cash flows or earnings, to a single present amount on a discounted basis. The cost approach is based on the 
amount that currently would be required to replace the service capacity of an asset (replacement cost). Valuation techniques should 
be consistently applied. Inputs to valuation techniques refer to the assumptions that market participants would use in pricing the 
asset or liability. Inputs may be observable, meaning those that reflect the assumptions market participants would use in pricing the 
asset or liability developed based on market data obtained from independent sources, or unobservable, meaning those that reflect the 
reporting entity’s own assumptions about the assumptions market participants would use in pricing the asset or liability developed 
based on the best information available in the circumstances. In that regard, the guidance establishes a fair value hierarchy for 
valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest 
priority to unobservable inputs. The fair value hierarchy is as follows:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability 
to access at the measurement date.

Level 2 Inputs – Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or 
indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar 
assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such 
as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or corroborated by 
market data by correlation or other means.

Level 3 Inputs – Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity’s own assumptions 
about the assumptions that market participants would use in pricing the assets or liabilities. 

An asset’s or liability’s placement in the fair value hierarchy is based on the lowest level of input that is significant to the fair value 
measurement.

A description of the valuation methodologies used for instruments measured at fair value, as well as the general classification of 
such instruments pursuant to the valuation hierarchy, is set forth below. 

In general, fair value is based upon quoted market prices, where available. If such quoted market prices are not available, fair 
value  is  based  upon  internally  developed  models  that  primarily  use,  as  inputs,  observable  market-based  parameters.  Valuation 
adjustments may be made to ensure that financial instruments are recorded at fair value. These adjustments may include amounts to 
reflect counterparty credit quality, the Company’s creditworthiness, among other things, as well as unobservable parameters. Any 
such valuation adjustments are applied consistently over time. The Company’s valuation methodologies may produce a fair value 
calculation that may not be indicative of net realizable value or reflective of future fair values. While management believes the 
Company’s valuation methodologies are appropriate and consistent with other market participants, the use of different methodologies 
or assumptions to determine the fair value of certain financial instruments could result in a different estimate of fair value at the 
reporting date.

- 72 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Securities Available for Sale. Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For 
these securities, the Company obtains fair value measurement from an independent pricing service. The fair value measurements 
consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading 
levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among 
other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.

Impaired Loans. Certain impaired loans are reported on a non-recurring basis at the fair value of the underlying collateral since 
repayment is expected solely from the collateral. Fair value is generally determined based upon independent third-party appraisals 
of the properties, or discounted cash flows based upon the expected proceeds. These assets are included as Level 3 fair values, based 
upon the lowest level of input that is significant to the fair value measurements. 

Other Real Estate Owned. Certain assets included in other real estate owned are carried at fair value as a result of impairment and 
accordingly are presented as measured on a non-recurring basis. Values are estimated using Level 3 inputs, based on appraisals that 
consider the sales prices of property in the proximate vicinity.

Mortgage Servicing Rights. The fair value of servicing assets is based on the present value of estimated future cash flows on pools 
of mortgages stratified by rate and maturity date and are considered Level 3 inputs.

The following table summarizes financial assets and financial liabilities measured at fair value as of December 31, 2013 and December 
31, 2012, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value (in thousands). 
There were no transfers of assets between fair value Level 1 and Level 2 during the year ended December 31, 2013.

Measured at fair value on a recurring basis:
Debt securities available-for-sale:

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 

  Mortgage-backed securities 
Equity securities available-for-sale 

Measured at fair value on a non-recurring basis:

Impaired loans 
Other real estate owned 

  Mortgage servicing rights 

Measured at fair value on a recurring basis:
Debt securities available-for-sale:

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 

  Mortgage-backed securities 
Equity securities available-for-sale 

Measured at fair value on a non-recurring basis:

Impaired loans 
Other real estate owned 

  Mortgage servicing rights 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2013

$78,278 
41,932 
4,469 
     1,367 

$    – 
– 
– 
   1,367 

$78,278 
41,932 
4,469 
         – 

$       –
–
–
       –

3,300 
50 
167 

– 
– 
– 

– 
– 
– 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

December 31,
2012

3,300
50
167 

(Level 3)
Significant
Other
Unobservable
Inputs

$72,817 
45,976 
2,526 
     1,019 

$    – 
– 
– 
   1,019 

$72,817 
45,976 
2,526 
         – 

2,056 
50 
98 

– 
– 
– 

– 
– 
– 

$       –
–
–
       –

2,056
50
98

- 73 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table presents additional quantitative information about assets measured at fair value on a nonrecurring basis and for 
which Level 3 inputs have been used to determine fair value:

December 31, 2013

Impaired loans 
Other real estate owned 
Mortgage servicing rights 

Fair Value
Estimate

$3,300 
     50 

Valuation Technique
Appraisal of collateral (1) 
Appraisal of collateral (1) 

167  Multiple of annual servicing fee 

December 31, 2012

Impaired loans 
Other real estate owned 
Mortgage servicing rights 

Fair Value
Estimate

$2,056 
     50 

Valuation Technique
Appraisal of collateral (1) 
Appraisal of collateral (1) 

98  Multiple of annual servicing fee 

Unobservable Input

Range

Weighted
Average

Appraisal and liquidation adjustments (2) 
Appraisal and liquidation adjustments (2) 
Estimated pre-payment speed, 
based on rate and term

(7)% - (10)% 
0% 
300% - 400% 

(9.0)%
0%
326%

Unobservable Input

Range

Weighted
Average

Appraisal and liquidation adjustments (2) 
Appraisal and liquidation adjustments (2) 
Estimated pre-payment speed, 
based on rate and term

(7)% - (10)% 
0% 
300% - 400% 

(8.1)%
0%
326%

(1) 

(2) 

(1)  Fair  value  is  generally  determined  through  independent  appraisals  of  the  underlying 
collateral that generally include various level 3 inputs which are not identifiable.
(2)  Appraisals  may  be  adjusted  by  management  for  qualitative  factors  such  as  economic 
conditions  and  estimated  liquidation  expenses.  The  range  of  liquidation  expenses  and  other 
appraisal adjustments are presented as a percent of the appraisal.

Fair Value of Financial Instruments
Management uses its best judgment in estimating the fair value of the Company’s financial instruments; however, there are inherent 
weaknesses in any estimation technique. Therefore, the fair value estimates herein are not necessarily indicative of the amounts the 
Company could have realized in sales transactions on the dates indicated. The estimated fair value amounts have been measured 
as of their respective year ends and have not been re-evaluated or updated for purposes of these consolidated financial statements 
subsequent to those respective dates. As such, the estimated fair values of these financial instruments subsequent to the respective 
reporting dates may be different from the amounts reported at each year end.

The  information  presented  below  should  not  be  interpreted  as  an  estimate  of  the  fair  value  of  the  entire  Company  since  a  fair 
value calculation is provided only for a limited portion of the Company’s assets and liabilities. Due to a wide range of valuation 
techniques and the degree of subjectivity used in making the estimates, comparisons between the Company’s disclosures and those 
of other companies may not be meaningful.

The following describes the estimated fair value of the Company’s financial instruments as well as the significant methods and 
assumptions not previously disclosed used to determine these estimated fair values.

Carrying values approximate fair value for cash and due from banks, interest-bearing demand deposits with banks, restricted stock 
in the Federal Home Loan Bank, interest receivable, mortgage servicing rights, non-interest bearing demand deposits, securities 
sold under agreements to repurchase, short-term borrowings and interest payable. Other than cash and due from banks, which are 
considered Level 1 inputs and mortgage servicing rights, which are considered Level 3 inputs, these instruments are Level 2 inputs.

Interest bearing time deposits with banks - The estimated fair value is determined by discounting the contractual future cash flows, 
using the rates currently offered for deposits of similar remaining maturities.  

Loans  –  For  variable-rate  loans  that  reprice  frequently  and  which  entail  no  significant  changes  in  credit  risk,  carrying  values 
approximated fair value. Substantially all commercial loans and real estate mortgages are variable rate loans. The fair value of 
other loans (i.e. consumer loans and fixed-rate real estate mortgages) are estimated by calculating the present value of the cash flow 
difference between the current rate and the market rate, for the average maturity, discounted quarterly at the market rate.

Fixed rate time deposits - The estimated fair value is determined by discounting the contractual future cash flows, using the rates 
currently offered for deposits of similar remaining maturities.

- 74 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Other interest bearing liabilities – The fair value is estimated using discounted cash flow analysis, based on incremental borrowing 
rates for similar types of arrangements.

Commitments to extend credit and letters of credit – The fair value of commitments to extend credit is estimated using the fees 
currently charged to enter into similar agreements, taking into account market interest rates, the remaining terms and present credit-
worthiness of the counterparties. The fair value of guarantees and letters of credit is based on fees currently charged for similar 
agreements.

The estimated fair values of the Company’s financial instruments are as follows (in thousands):

Financial Instruments
(in thousands)

December 31, 2013

December 31, 2012

Carrying
Value

$    8,570 
43 
249 
126,046 
1,967 
275,511 
167 
1,529 

74,611 
305,034 
5,397 
8,400 
1,356 
287 

Fair
Value

$   8,570 
43 
250 
126,046 
1,967 
282,226 
167 
1,529 

74,611 
308,414 
5,397 
8,400 
1,358 
287 

Carrying
Value

$  14,261 
136 
847 
122,338 
1,726 
274,219 
98 
1,632 

71,318 
315,433 
3,836 
1,600 
1,305 
354 

Fair
Value

$  14,261
136
849
122,338
1,726
286,467
98
1,632

71,318
319,946
3,836
1,600
1,315
354

– 
– 

– 
– 

– 
– 

–
–

Financial assets:
Cash and due from banks 
Interest bearing deposits with banks 
Interest bearing time deposits with banks 
Securities 
Restricted investment in FHLB stock 
Loans, net of allowance for loan losses 
Mortgage servicing rights 
Accrued interest receivable 

Financial liabilities:
Non-interest bearing deposits 
Interest bearing deposits 
Securities sold under agreements to repurchase 
Short-term borrowings 
Other interest bearing liabilities 
Accrued interest payable 

Off-balance sheet financial instruments:
Commitments to extend credit 
Letters of credit 

- 75 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following presents the carrying amount, fair value and placement in the fair value hierarchy of the Company’s financial instruments 
not previously disclosed as of December 31, 2013 and December 31, 2012. This table excludes financial instruments for which the 
carrying amount approximates fair value.

Carrying
Amount

Fair Value

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets or
Liabilities

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

$       249 
275,511 

305,034 
1,356 

$       250 
282,226 

308,414 
1,358 

$– 
– 

– 
– 

$       250 
– 

$           –
282,226

308,414 
1,358 

–
–

Carrying
Amount

Fair Value

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets or
Liabilities

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

$       847 
274,219 

315,433 
1,305 

$       849 
286,467 

319,946 
1,315 

$– 
– 

– 
– 

$       849 
– 

$           –
286,467

319,946 
1,315 

–
–

December 31, 2013
Financial instruments - Assets

Interest bearing time deposits with banks 
Loans, net of allowance for loan losses 

Financial instruments - Liabilities
Interest bearing deposits 
Other interest bearing liabilities 

December 31, 2012
Financial instruments - Assets

Interest bearing time deposits with banks 
Loans, net of allowance for loan losses 

Financial instruments - Liabilities
Interest bearing deposits 
Other interest bearing liabilities 

20.  emplOyee BeNefit plaNs

Stock Option Plan
The  2000  Incentive  Stock  Option  Plan  expired  in  May  2010  and  was  replaced  with  the  2011  Stock  Option  Plan  in  May  2011 
(collectively, the “Plans”). The 2011 Stock Option Plan has essentially the same structure as the 2000 plan. Under the provisions 
of the Plans, while active, options can be granted to officers and key employees of the Company. The Plans provide that the option 
price per share is not to be less than the fair market value of the stock on the day the option was granted, but in no event less than the 
par value of such stock. Options granted under the Plans are exercisable no earlier than one year after the date of grant and expire 
ten years after the date of the grant.

The Plans are administered by a committee of the Board of Directors, whose members are not eligible to receive options under the 
Plans. The Committee determines, among other things, which officers and key employees receive options, the number of shares to 
be subject to each option, the option price and the duration of the option. Options vest over three to five years and are exercisable at 
the grant price, which is at least the fair market value of the stock on the grant date. All options previously granted under the Plans 
are scheduled to expire through February 20, 2023. The aggregate number of shares that may be issued upon the exercise of options 
under the 2011 Stock Option Plan is set at 300,000 shares, and 247,300 shares were available for grant as of December 31, 2013. 
Total options outstanding at December 31, 2013 have exercise prices between $17.22 and $24.00, with a weighted average exercise 
price of $18.50 and a weighted average remaining contractual life of 6.7 years. 

As of December 31, 2013, there was $57,000 of total unrecognized compensation cost related to nonvested share-based compensation 
arrangements granted under the Plans. That cost is expected to be recognized through 2018.

Cash received from option exercises under the Plans for the years ended December 31, 2013, 2012 and 2011 was $0, $104,000, and 
$27,000, respectively.

- 76 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

A summary of the status of the Plans as of December 31, 2013, 2012 and 2011, and changes during the years ending on those dates 
is presented below:

2013

2012

2011

Outstanding at beginning of year 
Granted   
Exercised 
Forfeited  
Outstanding at end of year 

Shares

97,792 
21,800 
– 
(35,662) 
83,930 

Weighted Average
Exercise Price
$19.04 
17.65 
– 
19.45 
$18.50 

Shares

90,474 
19,150 
(7,207) 
(4,625) 
97,792 

Weighted Average
Exercise Price
$  18.85 
18.00 
14.47 
17.89 
$  19.04 

Shares

92,953  
16,050  
(1,890) 
(16,639) 
90,474  

Weighted Average
Exercise Price
$18.83
17.75
14.37
18.20
$18.85

Options exercisable at year-end 

43,079 

68,361 

67,685

Weighted-average fair value of

options granted during the year 

Intrinsic value of options

exercised during the year 

Intrinsic value of options

outstanding and exercisable
at December 31, 2013 

$  1.75 

$       – 

$5,309

$    1.98 

$24,444 

$  1.91

$7,070

The following table summarizes characteristics of stock options as of December 31, 2013:

Grant Date
 11/15/2004 
 10/18/2005 
 10/17/2006 
 10/16/2007 
 10/21/2008 
 10/20/2009 
  9/20/2011 
  3/20/2012 
  2/19/2013 

Outstanding

Exercisable

Exercise
Price
20.25 
24.00 
21.00 
20.05 
21.10 
17.22 
17.75 
18.00 
17.65 

Contractual
Average Life
(Years)
0.88 
1.46 
2.03 
3.20 
4.19 
5.15 
7.72 
8.22 
9.14 

Shares
1,248 
2,662 
3,195 
5,623 
7,289 
11,213 
13,850 
17,050 
21,800 
83,930 

Shares
1,248
2,662
3,195
5,623
7,289
10,211
7,900
4,951
–
43,079

- 77 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Defined Benefit Retirement Plan
The Company sponsors a defined benefit retirement plan which covers substantially all of its employees employed prior to December 
31, 2007. As of January 1, 2008, the plan was amended to close the plan to new entrants. All active participants as of December 
31, 2007 became 100% vested in their accrued benefit and, as long as they remained eligible, continued to accrue benefits until 
December 31, 2012. The benefits are based on years of service and the employee’s compensation. Effective December 31, 2012, the 
defined benefit retirement plan was amended to cease future service accruals after that date (frozen). The Company’s funding policy 
is to contribute annually no more than the maximum amount that can be deducted for federal income tax purposes. Contributions 
are intended to provide for benefits attributed to service through December 31, 2012. The Company does not expect to contribute 
to the defined benefit plan in 2014.

Management  expects  no  expense  to  be  recorded  as  net  periodic  expense  in  2014  for  the  defined  benefit  plan,  which  includes 
expected amortization out of accumulated other comprehensive loss. The following table sets forth by level, within the fair value 
hierarchy, debt and equity instruments included in the defined benefit retirement’s plan assets at fair value as of December 31, 2013 
and December 31, 2012 (in thousands). Assets included in the plan that are not valued in the hierarchy table consist of cash and cash 
equivalents, totaling $703,000 and $738,000, at December 31, 2013 and 2012, respectively.

Measured at fair value on a recurring basis:

U.S. Government and agency securities 
Corporate bonds and notes 

  Mutual funds

Value funds 
Blend funds 
Growth funds 

Common stocks 
  Money market funds 

Measured at fair value on a recurring basis:

U.S. Government and agency securities 
Corporate bonds and notes 

  Mutual funds

Value funds 
Blend funds 
Growth funds 

Common stocks 
  Money market funds 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Unobservable
Inputs

December 31,
2013

$   739 
2,987 

2,120 
1,522 
1,867 
4 
172 
$9,411 

$       – 
– 

2,120 
1,522 
1,867 
4 
172 
$5,685 

$   739 
2,987 

– 
– 
– 
– 
– 
$3,726 

$ –
–

–
–
–
–
–
$ –

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Unobservable
Inputs

December 31,
2012

$   199 
3,017 

1,379 
1,220 
1,932 
3 
590 
$8,340 

$       – 
– 

1,379 
1,220 
1,932 
3 
590 
$5,124 

$   199 
3,017 

– 
– 
– 
– 
– 
$3,216 

$ –
–

–
–
–
–
–
$ –

- 78 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The measurement date for the defined benefit plan is December 31. Information pertaining to the activity in the defined benefit 
plan is as follows (in thousands):

Change in projected benefit obligation (PBO)

PBO at beginning of year 
Service cost 
Interest cost 
Change in assumptions 
Curtailment adjustment 
Actuarial loss 
Benefits paid 

PBO at end of year 

Change in plan assets

Fair value of plan assets at beginning of year 
Actual return on plan assets, net of expenses 
Benefits paid 

Fair value of plan assets at end of year 

Funded status, included in other assets (liabilities) 

Amounts recognized in accumulated
comprehensive loss before income taxes consist of:

Unrecognized actual loss 
Unrecognized net transition asset 

Years ended December 31,

2013

2012

$10,022 
– 
395 
(962) 
– 
91 
(438) 

$10,438
222
451
681
(1,393)
49 
(426)

$9,108 

$10,022

$9,078 
1,474 
(438) 

$10,114 

$1,006 

$8,625
879
(426)

$9,078

$(944)

$(1,377) 
1 
$(1,376) 

$(3,362)
1
$(3,361)

Accumulated benefit obligation 

$9,108 

$10,022

- 79 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Pension expense included the following components for the years ended December 31 (in thousands):

Service cost during the year 
Interest cost on projected benefit obligation 
Expected return on plan assets 
Net accretion (amortization) 
Recognized net actuarial loss 

2013
$        – 
395 
(561) 
(1) 
203 

2012
$    222 
451 
(591) 
56 
296 

2011
$   192
479
(631)
(2)
152

Net periodic benefit cost 

36     

434 

190

Net loss (gain) 
Amortization of net loss 
Net amortization (accretion)  
Total recognized in other comprehensive loss (income) 

Total recognized in net periodic benefit cost and other
comprehensive loss (income) 

Assumptions used to determine benefit obligations were:

Discount rate  
Rate of compensation increase 

Assumptions used to determine the net periodic benefit cost were:

Discount rate  
Expected long-term return on plan assets 
Rate of compensation increase 

(1,782) 
(203) 
1 
(1,984) 

(952) 
(296) 
(56) 
$(1,304) 

1,990
(152)
2
$1,840

$(1,948) 

$   (870) 

$2,030

2013

4.75% 
N/A 

2013

4.00% 
6.35 
N/A 

2012

4.00% 
N/A 

2012

4.40% 
7.00 
3.00 

2011

4.40%
3.00

2011

5.50%
7.00
3.00

The investment strategy and investment policy for the retirement plan is to target the plan assets to contain 50% equity and 50% 
fixed income securities. The asset allocation as of December 31, 2013 was approximately 43% fixed income securities, 55% equities 
and 2% cash equivalents.

Future expected benefit payments (in thousands):

Estimated future benefit payments  

2014
$450 

2015
$444 

2016
$447 

2017
$463 

2018
$510 

2019-2023
$2,633

- 80 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Defined Contribution Plan
The Company has a Defined Contribution Plan under which employees, through payroll deductions, are able to defer portions of 
their compensation. The Company makes an annual non-elective fully vested contribution equal to 3% of compensation to each 
eligible participant. As of December 31, 2013, a liability of $172,000 was recorded to satisfy this obligation, and was credited to 
employees’ accounts by January 31, 2014. This liability at December 31, 2012 totaled $161,000 and was credited to employee 
accounts during 2013. Expense incurred under this plan was $175,000, $157,000 and $151,000 in 2013, 2012 and 2011, respectively. 
Effective January 1, 2013, the Company amended the Defined Contribution Plan to include an employer matching contribution for 
employees that elect to defer compensation into this program. The matching contribution in 2013 was $123,000.

Employee Stock Purchase Plan
The Company has an Employee Stock Purchase Plan under which employees, through payroll deductions, are able to purchase 
shares of Company stock annually. The option price of the stock purchases is between 95% and 100% of the fair market value of 
the stock on the offering termination date as determined annually by the Board of Directors. The maximum number of shares which 
employees may purchase under the Plan is 250,000; however, the annual issuance of shares may not exceed 5,000 shares plus any 
unissued shares from prior offerings. There were 2,823 shares issued in 2013, 2,729 shares issued in 2012 and 2,413 shares issued 
in 2011 under this plan. At December 31, 2013, there were 187,557 shares reserved for issuance under the Employee Stock Purchase 
Plan.

Supplemental Retirement Plans
The Company has non-qualified supplemental retirement plans for directors and key employees. At December 31, 2013 and 2012, 
the present value of the future liability was $533,000 and $627,000, respectively. For the years ended December 31, 2013, 2012 and 
2011, $47,000, $56,000 and $73,000, respectively, was charged to expense in connection with these plans. The Company offsets the 
cost of these plans through the purchase of bank-owned life insurance and annuities. See Note 8.

Deferred Compensation Plans
The  Company  has  entered  into  deferred  compensation  agreements  with  certain  directors  to  provide  each  director  an  additional 
retirement benefit, or to provide their beneficiary a benefit, in the event of pre-retirement death. At December 31, 2013 and 2012, 
the present value of the future liability was $1,591,000 and $1,661,000, respectively. For the years ended December 31, 2013, 2012 
and 2011, $47,000, $66,000 and $83,000, respectively, was charged to expense in connection with these plans. The Company offsets 
the cost of these plans through the purchase of bank-owned life insurance. See Note 8.

Salary Continuation Plans
The Company has non-qualified salary continuation plans for key employees. At December 31, 2013 and 2012, the present value of 
the future liability was $1,154,000 and $1,151,000, respectively. For the years ended December 31, 2013, 2012 and 2011, $97,000, 
$132,000 and $136,000, respectively, was charged to expense in connection with these plans. The Company offsets the cost of these 
plans through the purchase of bank-owned life insurance. See Note 8.

21.  fiNaNcial iNstrumeNts with Off-BalaNce sheet risk

The Company is a party to financial instruments with off-balance sheet risk in the normal course of business to meet the financing 
needs of its customers. These financial instruments may include commitments to extend credit and letters of credit. These 
instruments involve, to varying degrees, elements of credit risk that are not recognized in the consolidated financial statements.

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend 
credit and letters of credit is represented by the contractual amount of those instruments. The Bank uses the same credit policies 
in making these commitments and conditional obligations as it does for on-balance sheet instruments. The Company controls the 
credit risk of its financial instruments through credit approvals, limits and monitoring procedures; however, it does not generally 
require collateral for such financial instruments since there is no principal credit risk. 

A summary of the Company’s financial instrument commitments is as follows (in thousands):

Commitments to grant loans 
Unfunded commitments under lines of credit 
Outstanding letters of credit 

- 81 -

December 31,

2013
$33,532 
7,457 
1,199 

2012
$31,918
11,246
1,293

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established in the 
contract. Commitments generally have fixed expiration dates or other termination clauses and may require payment of a fee. Since 
portions of the commitments are expected to expire without being drawn upon, the total commitment amounts do not necessarily 
represent future cash requirements. The Bank evaluates each customer’s creditworthiness on a case-by-case basis. The amount of 
collateral obtained by the Bank upon extension of credit is based on management’s credit evaluation of the counter-party. Collateral 
held varies but may include personal or commercial real estate, accounts receivable, inventory and equipment.

Outstanding letters of credit are instruments issued by the Bank that guarantee the beneficiary payment by the Bank in the event of 
default by the Bank’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one year 
periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers. The Bank holds collateral supporting those commitments for which collateral is deemed necessary. The amount of the 
liability as of December 31, 2013 and 2012 for guarantees under letters of credit issued is not material.

The  maximum  undiscounted  exposure  related  to  these  guarantees  at  December  31,  2013  was  $1,199,000,  and  the  approximate 
value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $1,061,000.

22.  related-party traNsactiONs

The Bank has granted loans to certain of its executive officers, directors and their related interests. These loans were made on 
substantially the same terms, including interest  rates  and  collateral,  as those  prevailing at the time  for  comparable transactions 
with unrelated persons and, in the opinion of management, do not involve more than normal risk of collection or present other 
unfavorable terms. The aggregate dollar amount of these loans was $1,892,000 and $2,370,000 at December 31, 2013 and 2012, 
respectively. During 2013, $281,000 of new loans were made and repayments totaled $759,000. None of these loans were past due, 
in non-accrual status or restructured at December 31, 2013 or 2012. 

23.  cOmmitmeNts aNd cONtiNgeNt liaBilities

In 2009, the Company executed an agreement to obtain technology outsourcing services through an outside service bureau, and 
those services began in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the 
end of the 8-year commitment period. The termination fee would be an amount equal to one hundred percent of the estimated 
remaining value of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of 
the terminated services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the 
terminated services if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the 
terminated services if terminated in contract years five through eight. Termination fees are estimated to be approximately $1,663,000 
at December 31, 2013.  Since the Company does not expect to terminate these services prior to the end of the commitment period, 
no liability has been recorded at December 31, 2013.

The Company, from time to time, may be a defendant in legal proceedings relating to the conduct of its banking business. Most of 
such legal proceedings are a normal part of the banking business and, in management’s opinion, the consolidated financial condition 
and results of operations of the Company would not be materially affected by the outcome of such legal proceedings.

Additionally, the Company has committed to fund and sell qualifying residential mortgage loans to the Federal Home Loan Bank of 
Pittsburgh in the total amount of $15,000,000.  As of December 31, 2013, $14,211,000 remains to be delivered on that commitment, 
of which $160,000 has been committed to borrowers.

24.  suBsequeNt eveNts

In January 2014, the Board of Directors declared a dividend of $0.22 per share for the first quarter of 2014 to shareholders of record 
on February 14, payable on March 3, 2014.

- 82 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

25.  JuNiata valley fiNaNcial cOrp. (pareNt cOmpaNy ONly)

Financial information:

CONDENSED BALANCE SHEETS
(in thousands)

ASSETS:
Cash and cash equivalents 
Investment in bank subsidiary 
Investment in unconsolidated subsidiary 
Investment securities available for sale 
Other assets 
TOTAL ASSETS 

LIABILITIES:
Accounts payable and other liabilities 

STOCKHOLDERS’ EQUITY 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY 

December 31,

2013

2012

$     365 
44,589 
4,172 
1,127 
56 
$50,309 

$     325 

49,984 
$50,309 

$     231
45,285
4,000
954
15
$50,485

$     188

50,297
$50,485

CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME
(in thousands)

INCOME
Interest and dividends on investment securities available for sale 
Dividends from bank subsidiary 
Income from unconsolidated subsidiary 
TOTAL INCOME 
EXPENSE:
Non-interest expense 
TOTAL EXPENSE 
INCOME BEFORE INCOME TAXES AND EQUITY

IN UNDISTRIBUTED NET (LOSS) INCOME OF SUBSIDIARY 

Income tax expense 

Undistributed net (loss) income of subsidiary 
NET INCOME 
COMPREHENSIVE INCOME 

2013

$     28 
4,290 
237 
4,555 

140 
140 

4,415 
23 
4,392 

(391) 
$4,001 
$3,761 

Years Ended December 31,
2012

$     41 
2,793 
249 
3,083 

80 
80 

3,003 
47 
2,956 

692 
$3,648 
$4,485 

2011

$     44
4,217
263
4,524

140
140

4,384
36
4,348

332
$4,680
$3,889

- 83 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

CONDENSED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income 
Adjustments to reconcile net income to net cash

provided by operating activities:

Undistributed net loss (income) of subsidiary 
Net amortization of securities premiums 
Equity in earnings of unconsolidated subsidiary,
net of dividends of $47, $45 and $29 

(Increase) decrease in other assets 
Increase in taxes payable 
(Decrease) increase in accounts payable and other liabilities 

Net cash provided by operating activities 

Cash flows from investing activities:

Purchases of available for sale securities 
Proceeds from the maturity of available for

sale investment securities 

Net cash (used in) provided by investing activities 

Cash flows from financing activities:

Cash dividends 
Purchase of treasury stock 
Treasury stock issued for dividend reinvestment and

employee stock purchase plan 

Net cash used in financing activities 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Years Ended December 31,
2012

2011

2013

$ 4,001 

$  3,648 

$  4,680

391 
– 

(190) 
(42) 
87 
(7) 
4,240 

(252) 

250 
(2) 

(3,707) 
(445) 

48 
(4,104) 

134 
231 
$    365 

(692) 
2 

(204) 
12 
127 
(2) 
2,891 

– 

1,235 
1,235 

(3,724) 
(360) 

151 
(3,933) 

193 
38 
$     231 

(332)
2

(234)
2
68
19
4,205

(50)

–
(50)

(3,648)
(589)

66
(4,171)

(16)             
54           

$       38

- 84 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

26.  quarterly results Of OperatiONs (uNaudited)

The unaudited quarterly results of operations for the years ended December 31, 2013 and 2012 follow (in thousands, except per-
share data):  

Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Gains from the sale of loans 
Other income  
Other expense 
Income before income taxes 
Income tax expense 
Net income 
Per-share data:

Basic earnings 
Diluted earnings 
Cash dividends 

Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Gains from the sale of loans 
Other income  
Other expense 
Income before income taxes 
Income tax expense 
Net income 
Per-share data:

Basic earnings 
Diluted earnings 
Cash dividends 

March 31
$4,144 
763 
3,381 
80 
97 
980 
3,035 
1,343 
337 
$1,006 

$    .24 
.24 
.22 

2013 Quarter Ended

June 30
$4,173 
741 
3,432 
86 
85 
970 
3,330 
1,071 
62 
$1,009 

$    .24 
.24 
.22 

September 30
$4,224 
719 
3,505 
100 
84 
939 
3,349 
1,079 
60 
$1,019 

December 31
$4,193
677
3,516
149
72
1,006
3,432
1,013
46
$   967 

$    .24 
.24 
.22 

$    .23
.23
.22

March 31

June 30

September 30

December 31

2012 Quarter Ended

$4,711 
972 
3,739 
1,108 
65 
977 
3,245 
428 
10 
$   418 

$    .10 
.10 
.22 

$4,605 
924 
3,681 
69 
149 
1,046 
3,220 
1,587 
372 
$1,215 

$    .29 
.29 
.22 

$4,464 
898 
3,566 
60 
208 
1,045 
3,273 
1,486 
354 
$1,132 

$    .27 
.27 
.22 

$4,390
854
3,536
174
147
955
3,339
1,125
242
$   883

$    .20
.20
.22

- 85 -

 
 
 
 
 
 
 
 
Common Stock Market Prices and Dividends

The common stock of Juniata Valley Financial Corp. is quoted under the symbol “JUVF” on the over-the-counter (“OTC”) Electronic 
Bulletin Board, a regulated electronic quotation service made available through, and governed by, the NASDAQ system. As of 
December 31, 2013, the number of stockholders of record of the Company’s common stock was 1,767.

The following table presents the quarterly high and low prices of the Company’s common stock and per common share cash dividends 
declared for each of the quarterly periods in 2013 and 2012. 

Quarter Ended
March 31 
June 30 
September 30 
December 31 

Quarter Ended
March 31 
June 30 
September 30 
December 31 

2013

Low
$17.00 
17.55 
17.30 
16.80 

2012

Low
$17.60 
17.30 
17.35 
17.65 

Dividends
Declared
$0.22 
0.22
0.22
0.22

Dividends
Declared
$0.22 
0.22
0.22
0.22

High
$18.49 
18.08 
18.50 
17.85 

High
$18.95 
18.85 
18.90 
18.50 

As stated in “Note 16 – Stockholders’ Equity and Regulatory Matters” in the Notes to Consolidated Financial Statements, the Company 
is subject to various regulatory capital requirements that limit the amount of capital available for dividends. While the Company 
expects to continue its policy of regular dividend payments, no assurance of future dividend payments can be given. Future dividend 
payments will depend upon maintenance of a strong financial condition, future earnings, capital and regulatory requirements, future 
prospects, business conditions and other factors deemed relevant by the Board of Directors.

For further information on stock quotes, please contact any licensed broker-dealer, some of which make a market in Juniata Valley 
Financial Corp. stock.

Corporate Information

Corporate Headquarters
Juniata Valley Financial Corp.
Bridge and Main Streets
P.O. Box 66
Mifflintown, PA  17059
(855) 582-5101
JVBonline.com

Investor Information
JoAnn N. McMinn,
Executive Vice President and Chief Financial Officer
P.O. Box 66
Mifflintown, PA  17059
JoAnn.McMinn@JVBonline.com

- 86 -

 
 
 
 
 
 
 
 
 
 
Information Availability

Information about the Company’s financial performance may be found at www.JVBonline.com, following the “Investor Information” 
link.

All reports filed electronically by Juniata Valley Financial Corp. with the United States Securities and Exchange Commission (SEC), 
including the Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, as well as any 
amendments to those reports, are also accessible at no cost on the SEC’s web site at www.SEC.gov.

Additionally, a copy of the Company’s Annual Report to the SEC on Form 10-K for the year ended December 31, 2013 will be 
supplied without charge (except for exhibits) upon written request. Please direct all inquiries to Ms. JoAnn McMinn, as detailed above. 

Pursuant to Part 350 of FDIC’s Annual Disclosure Regulation, Juniata Valley Financial Corp. will make available to you upon 
request, financial information about The Juniata Valley Bank. Please contact:

Ms. Danyelle Pannebaker
The Juniata Valley Bank
P.O. Box 66
Mifflintown, PA  17059

Investment Considerations

In analyzing whether to make, or to continue, an investment in Juniata Valley Financial Corp., investors should consider, among 
other factors, the information contained in this Annual Report and certain investment considerations and other information more 
fully described in our Annual Report on Form 10-K for the year ended December 31, 2013, a copy of which can be obtained as 
described above.

Registrar and Transfer Agent

Registrar and Transfer Company
10 Commerce Drive
Cranford, New Jersey 07016-3572
Telephone: (800) 368-5948
Website: www.RTCo.com
Email: info@RTCo.com

Stockholders of record may access their accounts via the Internet to review account holdings and transaction history through Registrar 
and Transfer Company’s website: www.RTCo.com.

Information regarding the Company’s Dividend Reinvestment and Stock Purchase Plan, including a Prospectus, may be obtained 
by contacting Registrar and Transfer Company, through the means listed above.

The Company offers a dividend direct deposit option whereby shareholders of record may have their dividends deposited directly 
into the bank account of their choice on the dividend payment date. Please contact Registrar and Transfer Company for further 
information and to register for this service.

Annual Meeting of Shareholders

The Annual Meeting of Shareholders of Juniata Valley Financial Corp. will be held at 10:30 a.m., on Tuesday, May 20, 2014 at the 
Quality Inn Suites, 13015 Ferguson Valley Road, Burnham, Pennsylvania.

- 87 -

Juniata Valley Financial Corp.
Corporate Officers

Timothy I. Havice ---------------------------------------------------------------------------- Chairman
Philip E. Gingerich, Jr. ---------------------------------------------------------------- Vice Chairman
Marcie A. Barber --------------------------------------------President and Chief Executive Officer
JoAnn N. McMinn -----------Executive Vice President, Treasurer and Chief Financial Officer
Charles L. Hershberger ----------------------------------------------------------------------- Secretary

Juniata Valley Financial Corp. and The Juniata Valley Bank
Board of Directors

Marcie A. Barber

President and Chief Executive Officer

The Rev. Charles L. Hershberger

Pastor, Port Royal Lutheran Church
and President, Stonewall Equity, Inc.

Martin L. Dreibelbis

Self-Employed, Petroleum Consultant

Dale G. Nace, P.E.

Francis J. Evanitsky

Retired President, Juniata Valley Financial Corp.

Philip E. Gingerich, Jr., Chairman

President, Central Insurers Group, Inc.

Timothy I. Havice, Vice Chairman
Owner, T.I. Havice, Developer

Retired Owner/Operator, Glendale Storage

Richard M. Scanlon, DMD
Self-Employed, Dentist

Jan G. Snedeker

Retired President, Snedeker Oil Co., Inc.

The Juniata Valley Bank
Advisory Board Members

Mifflin County
George W. Anderson
Mark S. Elsesser
Donald R. Hartzler
Sharon D. Havice
Jeffrey C. Moyer
David E. Walker
Samuel C. Yoder

Juniata/Perry/Huntingdon
Kim E. Bomberger
R. Franklin Campbell
Steven R. Ehrenzeller
Gregory J. Gordon
Robert D. Hower
Carl F. Jaymes
N. Jeffrey Leonard
Dennis A. Long
Gerald M. Lyter
Georgiana Snyder-Leitzel

- 88 -

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Officers Of The Juniata Valley Bank

ExEcutivE

BrAnch AdministrAtion

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . .President, Chief Executive Officer

JoAnn N. McMinn  . . . . . . . .Executive Vice President, Chief Financial Officer

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Secretary

AdministrAtion

Tina J. Smith. . . . . . . . . . SeniorVice President, Director of Human Resources 

Suzanne E. Booher . . . . Vice President, Facilities/Security/Marketing Officer

Brent M. Miller . . . . . . . . . . . . . Assistant Vice President, Compliance Officer

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and BSA Officer

Accounting

Kristi J. Burdge . . . . . . . . . . . .Assistant Vice President, Accounting Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . Financial Information Manager

LEnding

Corbett J. Monica  . . . . . . .Senior Vice President, Lending Division Manager

Pamela K. Parson   . . . . . . . . . . . . . . . . . Vice President, Collections Manager

Patricia J. Yearick. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Vice President,
Community Banking Division Manager

BLAirs miLLs officE

Wayne S. McCoy  . . . . . . . . . . . . Vice President, Community Office Manager

BurnhAm officE

Leann M. Fisher . . . . . . . . . . . . . Vice President, Community Office Manager

gArdEnviEw officE

Larry B. Cottrill, Jr. . . . . . . . . . .  Vice President, Community Office Manager

Denise M. Rothrock . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

mcAListErviLLE officE

Leslie A. Miller . . . . . . . . . . . . . . Vice President, Community Office Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

miffLintown And mountAin viEw officEs

Annette M. Price. . . . . . . . . . . . . Vice President, Community Office Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

miLLErstown officE

H. Fred Wallace . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Thomas P. O’Connell . . . . . . . . . Vice President, Community Office Manager

Betty D. Ryan . . . . . . Vice President, Secondary Mortgage Market Manager

Christine L. Burlew. . . . Vice President, Secondary Mortgage Market Manager

William T. Campbell, Jr.   . . . Assistant Vice President, Relationship Manager

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . . . . . .Credit Administration Manager

Matthew J. Waddell   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Portfolio Manager

opErAtions

Steven T. Kramm  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Senior Vice President, 
Operations/Technology Division Manager

Kathy D. Hutchinson  . . . . . Vice President, Operations/Technology Manager

S. Marlene Hubler . . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Network Administrator

Beverly M. McClellan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Data Analyst

Tammy L. Miller . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

trust And invEstmEnt sErvicEs

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . .Senior Vice President, Trust and
Investment Services Division Manager

James C. Dillman  . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President,
Trust Officer/Trust Operations Manager

Paul M. Grego  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Trust Investment Officer

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Lisa M. Freet  . . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

monumEnt squArE officE

Lee Ellen Foose . . . . . . . . . . . . . . Vice President, Community Office Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

port royAL officE

Barbara I. Seaman . . . . . . . . . . . Vice President, Community Office Manager

richfiELd officE

Brenda A. Brubaker . . . . . . . . . . Vice President, Community Office Manager

wAL-mArt officE

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . Customer Service Officer

wAtEr strEEt officE

Christine L. Searer . . . Assistant Vice President, Community Office Manager

j vb on li ne.com

 
 
 
 
 
Juniata Valley Financial corp.

218 Bridge Street

Mifflintown, PA 17059

www.jvbonline.com