Quarterlytics / Financial Services / Banks - Regional / Juniata Valley Financial Corp.

Juniata Valley Financial Corp.

juvf · OTC Financial Services
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Ticker juvf
Exchange OTC
Sector Financial Services
Industry Banks - Regional
Employees 115
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FY2014 Annual Report · Juniata Valley Financial Corp.
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MObilE dEPOSiT

eSTATEMEnTS

lOAnS

MObilE bAnking

id lOck

Juniata Valley financial corp.
218 bRidgE STREET | MifflinTOwn | PA | 17059 | www.jvbOnlinE.cOM

AnnuAl REPORT   2014

ThE ju n iATA vAl lEy  b An k

bAnking On ThE fuTuRE

“ PROgRESS  And  chAngE  

gO hAnd-in-hAnd AT ThE  

juniATA  vAllEy  bAnk.  in 

ThESE EvER-chAnging TiMES, 

ThE AdvAncEMEnTS MAdE AT 

jvb ARE in PREPARATiOn fOR 

nEw cuSTOMER dEMAnd. ”

As  the  pace  of  day-to-day  life  continues  to  accelerate,  and 

a  wide  spectrum  of  identity  theft,  including  medical  fraud 

“to-do”  lists  become  longer,  The  juniata  valley  bank  is 

rapidly evolving to meet the needs of its active consumer and 

or  error.  This  extraordinary  account  enhancement  delivers 
Peace of Mind with your banking relationship.

business clientele.

in  the  coming  year,  jvb  will  transform  its  customer  service 

we understand not everyone can or does bank on the same 

platform with the introduction of a customer Resource center, 

schedule.  in  order  to  facilitate  a  more  convenient  banking 

a  centralized  call  and  cyber-center,  allowing  customers 

experience, jvb has extended hours and methods of access 

to  have  virtually  instant  assistance  with  consumer  loans, 

to accommodate a greater variety of schedules and priorities.

applications  and  chat  services.  coupled  with  the  continued 

Many  of  our  ATMs  now  accept  checks  and  cash  without  the 

need  for  a  deposit  envelope.  Our  Mobile  banking  Services 

superlative service at our 12 branch locations, jvb clients will 

enjoy better service than ever before.

include  the  ability  to  make  deposits,  transfer  funds  between 

in  addition  to  our  consumer-based  customers,  the  business 

accounts,  and  even  send  money  wirelessly  to  other  financial 

banking  community  will  also  benefit  from  expanded  mobile 

institutions  or  people  using  a  smart  phone  or  tablet.  These 

and remote services with less time devoted to “a quick stop 

products  and  services  were  introduced  to  save  customers 

at the bank” and more time spent improving and expanding 

valuable time and to accommodate their unique schedules.

their own businesses.

coincident  with  the  exponentially  growing  use  of  electronic 

The  juniata  valley  bank  has  always  been  committed  to 

payments  and  record  retention  is  the  growing  fear  of 

transforming  the  methods  in  which  our  existing  clientele 

confidential  information  breaches.  with  the  introduction  of 
idlOck,  our  customers  not  only  can  conduct  their  banking 

can  access  their  financial  information,  and  2015  will  be  no 
different. At the same time, we will be continuing to expand our 

under  the  security  of  this  comprehensive  service,  but  they 

customer base into other regions with the same commitment 

also can rest assured that non-banking personal information 

to meet the changing needs of the banking industry and the 

is also under its watch, helping to detect, suppress and repair 

increased needs of our customers.

AnnuAl report | 2014

MObilE dEPOSiT

eSTATEMEnTS

lOAnS

MObilE bAnking

id lOck

Juniata Valley financial corp.
218 bRidgE STREET | MifflinTOwn | PA | 17059 | www.jvbOnlinE.cOM

AnnuAl REPORT   2014

ThE ju n iATA vAl lEy  b An k

bAnking On ThE fuTuRE

“ PROgRESS  And  chAngE  

gO hAnd-in-hAnd AT ThE  

juniATA  vAllEy  bAnk.  in 

ThESE EvER-chAnging TiMES, 

ThE AdvAncEMEnTS MAdE AT 

jvb ARE in PREPARATiOn fOR 

nEw cuSTOMER dEMAnd. ”

As  the  pace  of  day-to-day  life  continues  to  accelerate,  and 

a  wide  spectrum  of  identity  theft,  including  medical  fraud 

“to-do”  lists  become  longer,  The  juniata  valley  bank  is 

rapidly evolving to meet the needs of its active consumer and 

or  error.  This  extraordinary  account  enhancement  delivers 
Peace of Mind with your banking relationship.

business clientele.

in  the  coming  year,  jvb  will  transform  its  customer  service 

we understand not everyone can or does bank on the same 

platform with the introduction of a customer Resource center, 

schedule.  in  order  to  facilitate  a  more  convenient  banking 

a  centralized  call  and  cyber-center,  allowing  customers 

experience, jvb has extended hours and methods of access 

to  have  virtually  instant  assistance  with  consumer  loans, 

to accommodate a greater variety of schedules and priorities.

applications  and  chat  services.  coupled  with  the  continued 

Many  of  our  ATMs  now  accept  checks  and  cash  without  the 

need  for  a  deposit  envelope.  Our  Mobile  banking  Services 

superlative service at our 12 branch locations, jvb clients will 

enjoy better service than ever before.

include  the  ability  to  make  deposits,  transfer  funds  between 

in  addition  to  our  consumer-based  customers,  the  business 

accounts,  and  even  send  money  wirelessly  to  other  financial 

banking  community  will  also  benefit  from  expanded  mobile 

institutions  or  people  using  a  smart  phone  or  tablet.  These 

and remote services with less time devoted to “a quick stop 

products  and  services  were  introduced  to  save  customers 

at the bank” and more time spent improving and expanding 

valuable time and to accommodate their unique schedules.

their own businesses.

coincident  with  the  exponentially  growing  use  of  electronic 

The  juniata  valley  bank  has  always  been  committed  to 

payments  and  record  retention  is  the  growing  fear  of 

transforming  the  methods  in  which  our  existing  clientele 

confidential  information  breaches.  with  the  introduction  of 
idlOck,  our  customers  not  only  can  conduct  their  banking 

can  access  their  financial  information,  and  2015  will  be  no 
different. At the same time, we will be continuing to expand our 

under  the  security  of  this  comprehensive  service,  but  they 

customer base into other regions with the same commitment 

also can rest assured that non-banking personal information 

to meet the changing needs of the banking industry and the 

is also under its watch, helping to detect, suppress and repair 

increased needs of our customers.

AnnuAl report | 2014

juniATA vAllEy fin AnciAl cORP .

ju n iATA vAl lEy   f i n An c iAl   c O R P.

ThE ju n iATA vAl lEy  b An k

lETTER fROM 
ThE PRESidEnT

transformation  is  defined  as  “the  thorough  or 
dramatic change in form or appearance.” while the 
names and faces of those who serve our clients remain 

the  same,  the  channels  through  which  we  deliver 

financial services are dramatically changing. juniata 

valley  financial  corp.,  committed  to  enhancing 

shareholder value, is likewise committed to meeting 

the changing needs of its valued customers.

products and serVices
cognizant of our customers’ changing needs and 

preferences,  we  transformed  our  products  and 

delivery  systems  to  add  convenience  across  the 

franchise.  deposit  automation  was  introduced  at 

targeted locations to expand access to traditional 

banking  transactional  services.  Our  consumer 

Mobile  service  array  was  enhanced  to  enable 

remote deposit through smart phones and tablets. 

Accessibility to electronic statements for all account 

types  remained  a  focus  to  facilitate  accounting 

records  and 

to  preserve 

the  environment. 

consumer Mobile, POP Money, and funds Transfer 

combine  to  provide  total  access  and  total  service 

around the clock.

idlocK
Mindful of society’s increasing vulnerability to identity 

theft and financial fraud, we transformed our consumer 

demand account offering to position idlOck at the core 

of  our  value-added  services  providing  our  customers 

peace  of  mind  through  detection,  suppression  and 

reparation services. Our idlOck enhancement enables 
all participating customers to embrace the time-saving, 

life-changing benefits technology provides without fear.

AnnuAl report | 2014

juvf’s financial performance continues to validate our team 

efforts  to  anticipate  and  meet  our  market’s  needs.  Assets 

grew 7.07% from year end 2013. As a result of strategic focus 

on  growth  markets  and  business  sectors,  loans  grew  over 

$17  million,  or  6.2%,  the  largest  annual  growth  in  loans  in 

ten years. Return on average equity increased 3.0% from the 

previous year. credit quality continued to improve as levels of 

non-performing loans have declined in each of the last three 

years,  and  at  december  31,  2014,  were  53%  of  the  2011 

level.  Strong  capital  ratios  continue  to  support  rich  dividend 

distribution to our shareholders.  

And 2015 PROMiSES MORE…..

new customer resource center
in  the  coming  year,  The  juniata  valley  bank  will  transform  its 

service delivery through an all new centralized call and cyber-

center. in addition to friendly personnel at 12 branch locations, 

customers will enjoy immediate assistance with consumer loans 

and  deposit  support  inquiries  by  phone,  on-line  application 

and  on-line  chat.  The  expansion  of  our  electronic  outreach  is 

expected to drive consumer lending volume through improved 

work flow models and more attractive pricing options. And in 

the community offices, we will integrate branch automation to 

Business customer focus
Products and services geared to our market’s small business 

clients  will  continue  to  evolve  and  mature  in  2015.  business 

mobile remote will provide additional service to the productive 

business owner. lending relationship managers will continue 

their  delivery  of  on-site  support  and  service  and  will  offer 

OfficERS

executiVe

Branch administration

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . . . . . . . . . President, Chief Executive Officer

Patricia J. Yearick . . . . . Senior Vice President, Community Banking Division Manager

solutions for the overall financial well-being of our clients, thus 

JoAnn N. McMinn  . . . . . . . . . . . . . . . Executive Vice President, Chief Financial Officer

transforming their roles and increasing the value they bring to 

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Assistant 

our customers. 

administration

we  anticipate  greater  penetration  into  Pennsylvania’s  centre 

Tina J. Smith. . . . . . . . . . . . . . . . . .SeniorVice President, Director of Human Resources 

Blairs mills office

Wayne S. McCoy  . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Burnham office

region this year, through focused marketing and calling efforts 

and an expanded array of consumer and business loan products.  

The  juniata  valley  bank  continues  to  be  a  financially  sound, 

shareholder-focused  community  bank.  As  we  dramatically 
change our delivery systems, our product line and our bankers 

to meet the changing needs of new customers and markets, we 

look forward to a dynamic change in the growth opportunities 

for juniata valley financial corp. 

Suzanne E. Booher . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Director of Marketing
and Facilities Management

Brent M. Miller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Compliance Officer

Kathy D. Hutchinson  . . . . . Vice President, Security Officer and Compliance Specialist 

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and BSA Officer

Leann M. Fisher . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

gardenView office | REEDSVILLE

Larry B. Cottrill, Jr. . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Denise M. Rothrock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

finance

mcalisterVille office

Kristi J. Burdge . . . . . . . . . . . . . . . . . . . Assistant Vice President, Accounting Manager 

Leslie A. Miller . . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . . . . . . . . .Financial Information Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

 join us in our transformation…

lending

mifflintown and mountain View offices

Corbett J. Monica. . . . . . . . . . . . . . . Senior Vice President, Lending Division Manager

Annette M. Price. . . . . . . . . . . . . . . . . . . . . Vice President, Community Office Manager

William T. Campbell, Jr. . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Angela D. Hockenberry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

expedite transactional service.

Marcie A. barber | President and cEO

aVerage assets for the year 

(in Thousands)

Jeffrey A. Herr  . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

H. Fred Wallace . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Jon R. Yarger  . . . . . . . . . . . . . . . . . . . . . . Vice President, Consumer Lending Manager

Betty D. Ryan . . . . . . . . . . . . . . Vice President, Secondary Mortgage Market Manager

Pamela K. Parson . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Collections Manager

Christine L. Burlew . . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Collections Officer

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . Vice President, Credit Administration Manager

Matthew J. Waddell . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Portfolio Manager

$470,660

operations

Steven T. Kramm. . . . Senior Vice President, Operations/Technology Division Manager

millerstown office

Thomas P. O’Connell . . . . . . . . . . . . . . . . . Vice President, Community Office Manager

Lisa M. Freet  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

monument square office | LEWISTOWN

Lee Ellen Foose . . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

port royal office

Barbara I. Seaman . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

“ cOgnizAnT  Of  OuR  cuSTOMERS’ 

chAnging  nEEdS  And  PREfEREncES, 

wE  TRAnSfORMEd  OuR  PROducTS  And 

dElivERy SySTEMS TO Add cOnvEniEncE 

AcROSS ThE fRAnchiSE.”

$439,130

$435,285

$428,744

$424,847

$414,048

$406,706

$454,057

$450,031

$447,323

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

S. Marlene Hubler . . . . . . . . . . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

richfield office

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Network Administrator

Brenda A. Brubaker . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Beverly M. McClellan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Data Analyst

Tammy L Miller. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

Dawn L. Barnes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loan Operations Supervisor

trust and inVestment serVices

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Senior Vice President,
Trust and Investment Services Division Manager

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Paul M. Grego  . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Investment Officer

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Jonathan F. King. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Representative

wal-mart office | LEWISTOWN

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

water street office | LEWISTOWN

Christine L. Searer . . . . . . . . . . . Assistant Vice President, Community Office Manager

AnnuAl report | 2014

 
 
 
juniATA vAllEy fin AnciAl cORP .

ju n iATA vAl lEy   f i n An c iAl   c O R P.

ThE ju n iATA vAl lEy  b An k

lETTER fROM 
ThE PRESidEnT

transformation  is  defined  as  “the  thorough  or 
dramatic change in form or appearance.” while the 
names and faces of those who serve our clients remain 

the  same,  the  channels  through  which  we  deliver 

financial services are dramatically changing. juniata 

valley  financial  corp.,  committed  to  enhancing 

shareholder value, is likewise committed to meeting 

the changing needs of its valued customers.

products and serVices
cognizant of our customers’ changing needs and 

preferences,  we  transformed  our  products  and 

delivery  systems  to  add  convenience  across  the 

franchise.  deposit  automation  was  introduced  at 

targeted locations to expand access to traditional 

banking  transactional  services.  Our  consumer 

Mobile  service  array  was  enhanced  to  enable 

remote deposit through smart phones and tablets. 

Accessibility to electronic statements for all account 

types  remained  a  focus  to  facilitate  accounting 

records  and 

to  preserve 

the  environment. 

consumer Mobile, POP Money, and funds Transfer 

combine  to  provide  total  access  and  total  service 

around the clock.

idlocK
Mindful of society’s increasing vulnerability to identity 

theft and financial fraud, we transformed our consumer 

demand account offering to position idlOck at the core 

of  our  value-added  services  providing  our  customers 

peace  of  mind  through  detection,  suppression  and 

reparation services. Our idlOck enhancement enables 
all participating customers to embrace the time-saving, 

life-changing benefits technology provides without fear.

AnnuAl report | 2014

juvf’s financial performance continues to validate our team 

efforts  to  anticipate  and  meet  our  market’s  needs.  Assets 

grew 7.07% from year end 2013. As a result of strategic focus 

on  growth  markets  and  business  sectors,  loans  grew  over 

$17  million,  or  6.2%,  the  largest  annual  growth  in  loans  in 

ten years. Return on average equity increased 3.0% from the 

previous year. credit quality continued to improve as levels of 

non-performing loans have declined in each of the last three 

years,  and  at  december  31,  2014,  were  53%  of  the  2011 

level.  Strong  capital  ratios  continue  to  support  rich  dividend 

distribution to our shareholders.  

And 2015 PROMiSES MORE…..

new customer resource center
in  the  coming  year,  The  juniata  valley  bank  will  transform  its 

service delivery through an all new centralized call and cyber-

center. in addition to friendly personnel at 12 branch locations, 

customers will enjoy immediate assistance with consumer loans 

and  deposit  support  inquiries  by  phone,  on-line  application 

and  on-line  chat.  The  expansion  of  our  electronic  outreach  is 

expected to drive consumer lending volume through improved 

work flow models and more attractive pricing options. And in 

the community offices, we will integrate branch automation to 

Business customer focus
Products and services geared to our market’s small business 

clients  will  continue  to  evolve  and  mature  in  2015.  business 

mobile remote will provide additional service to the productive 

business owner. lending relationship managers will continue 

their  delivery  of  on-site  support  and  service  and  will  offer 

OfficERS

executiVe

Branch administration

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . . . . . . . . . President, Chief Executive Officer

Patricia J. Yearick . . . . . Senior Vice President, Community Banking Division Manager

solutions for the overall financial well-being of our clients, thus 

JoAnn N. McMinn  . . . . . . . . . . . . . . . Executive Vice President, Chief Financial Officer

transforming their roles and increasing the value they bring to 

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Assistant 

our customers. 

administration

we  anticipate  greater  penetration  into  Pennsylvania’s  centre 

Tina J. Smith. . . . . . . . . . . . . . . . . .SeniorVice President, Director of Human Resources 

Blairs mills office

Wayne S. McCoy  . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Burnham office

region this year, through focused marketing and calling efforts 

and an expanded array of consumer and business loan products.  

The  juniata  valley  bank  continues  to  be  a  financially  sound, 

shareholder-focused  community  bank.  As  we  dramatically 
change our delivery systems, our product line and our bankers 

to meet the changing needs of new customers and markets, we 

look forward to a dynamic change in the growth opportunities 

for juniata valley financial corp. 

Suzanne E. Booher . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Director of Marketing
and Facilities Management

Brent M. Miller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Compliance Officer

Kathy D. Hutchinson  . . . . . Vice President, Security Officer and Compliance Specialist 

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and BSA Officer

Leann M. Fisher . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

gardenView office | REEDSVILLE

Larry B. Cottrill, Jr. . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Denise M. Rothrock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

finance

mcalisterVille office

Kristi J. Burdge . . . . . . . . . . . . . . . . . . . Assistant Vice President, Accounting Manager 

Leslie A. Miller . . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . . . . . . . . .Financial Information Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

 join us in our transformation…

lending

mifflintown and mountain View offices

Corbett J. Monica. . . . . . . . . . . . . . . Senior Vice President, Lending Division Manager

Annette M. Price. . . . . . . . . . . . . . . . . . . . . Vice President, Community Office Manager

William T. Campbell, Jr. . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Angela D. Hockenberry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

expedite transactional service.

Marcie A. barber | President and cEO

aVerage assets for the year 

(in Thousands)

Jeffrey A. Herr  . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

H. Fred Wallace . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Jon R. Yarger  . . . . . . . . . . . . . . . . . . . . . . Vice President, Consumer Lending Manager

Betty D. Ryan . . . . . . . . . . . . . . Vice President, Secondary Mortgage Market Manager

Pamela K. Parson . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Collections Manager

Christine L. Burlew . . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Collections Officer

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . Vice President, Credit Administration Manager

Matthew J. Waddell . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Portfolio Manager

$470,660

operations

Steven T. Kramm. . . . Senior Vice President, Operations/Technology Division Manager

millerstown office

Thomas P. O’Connell . . . . . . . . . . . . . . . . . Vice President, Community Office Manager

Lisa M. Freet  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

monument square office | LEWISTOWN

Lee Ellen Foose . . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

port royal office

Barbara I. Seaman . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

“ cOgnizAnT  Of  OuR  cuSTOMERS’ 

chAnging  nEEdS  And  PREfEREncES, 

wE  TRAnSfORMEd  OuR  PROducTS  And 

dElivERy SySTEMS TO Add cOnvEniEncE 

AcROSS ThE fRAnchiSE.”

$439,130

$435,285

$428,744

$424,847

$414,048

$406,706

$454,057

$450,031

$447,323

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

S. Marlene Hubler . . . . . . . . . . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

richfield office

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Network Administrator

Brenda A. Brubaker . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Beverly M. McClellan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Data Analyst

Tammy L Miller. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

Dawn L. Barnes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loan Operations Supervisor

trust and inVestment serVices

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Senior Vice President,
Trust and Investment Services Division Manager

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Paul M. Grego  . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Investment Officer

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Jonathan F. King. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Representative

wal-mart office | LEWISTOWN

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

water street office | LEWISTOWN

Christine L. Searer . . . . . . . . . . . Assistant Vice President, Community Office Manager

AnnuAl report | 2014

 
 
 
2014 Annual Report

Table of Contents

Message from the President ---------------------------------------------------------------------------------------------------Inside Front Cover

Five-Year Financial Summary – Selected Financial Data  -------------------------------------------------------------------------------------2

Management’s Discussion and Analysis of Financial Condition and Results of Operations ------------------------------------------3-37

Report on Management’s Assessment of Internal Control over Financial Reporting ---------------------------------------------------- 38

Report of Independent Registered Public Accounting Firm on Effectiveness of Internal Control over Financial Reporting ------- 39

Reports of Independent Registered Public Accounting Firms on Consolidated Financial Statements ----------------------------- 40-41

Financial Statements

Consolidated Statements of Financial Condition -------------------------------------------------------------------------------------- 42

Consolidated Statements of Income ----------------------------------------------------------------------------------------------------- 43

Consoldiated Statements of Comprehensive Income --------------------------------------------------------------------------------- 44

Consolidated Statements of Stockholders’ Equity ------------------------------------------------------------------------------------- 45

Consolidated Statements of Cash Flows ------------------------------------------------------------------------------------------------ 46

Notes to Consolidated Financial Statements --------------------------------------------------------------------------------------- 47-89

Common Stock Market Prices and Dividends ------------------------------------------------------------------------------------------------- 90

Corporate Information ------------------------------------------------------------------------------------------------------------------------ 90-91

Corporate Officers, Directors and Advisory Boards ------------------------------------------------------------------------------------------ 92

Officers of the Juniata Valley Bank ------------------------------------------------------------------------------------------ Inside Back Cover

The Juniata Valley Bank, as an independent community bank, will endeavor to identify customers’ financial needs 
and exceed their expectations in delivering quality products and services at a fair price to assure shareholders 
an above average return and employees competitive salaries and benefits.  The business of the bank will be 
conducted with integrity and responsiveness to the communities served.

- 1 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Five-Year Financial Summary – Selected Financial Data
(In thousands of dollars, except share and per share data)

BALANCE SHEET INFORMATION
at December 31
Assets 
Deposits 
Loans, net of allowance for loan losses 
Investments 
Goodwill 
Short-term borrowings 
Long-term debt 
Stockholders’ equity 
Number of shares outstanding 

Average for the year

Assets 
Stockholders’ equity 

  Weighted average shares outstanding 

INCOME STATEMENT INFORMATION
Years Ended December 31
Total interest income 
Total interest expense 

Net interest income 
Provision for loan losses 
Other income 
Other expenses 

Income before income taxes 
Federal income tax expense 

2014

2013

2012

2011

2010

$   480,529 
380,884 
292,521 
145,629 
2,046 
20,544 
22,500 
49,856 
4,187,441 

$   448,782 
379,645 
275,511 
128,262 
2,046 
13,797 
– 
49,984 
4,196,266 

$   448,869 
386,751 
274,219 
124,911 
2,046 
5,436 
– 
50,297 
4,218,361 

$   447,433 
386,665 
286,750 
114,077 
2,046 
3,500 
– 
49,720 
4,228,218 

$   435,753
376,790
295,278
83,356
2,046
3,314
–
49,976
4,257,765

470,660 
50,704 
4,192,761 

450,031 
49,571 
4,210,336 

454,057 
49,766 
4,231,404 

447,323 
50,355 
4,241,286 

439,130
50,654
4,297,443

$     16,932 
2,598 

$     16,734 
2,900 

$     18,170 
3,648 

$     20,033 
4,591 

$     21,574
5,502

14,334 
357 
4,334 
13,570 

4,741 
525 

13,834 
415 
4,233 
13,146 

4,506 
505 

14,522 
1,411 
4,592 
13,077 

4,626 
978 

15,442 
364 
3,946 
12,802 

6,222 
1,542 

16,072
741
3,855
12,641

6,545
1,630

Net income 

$       4,216 

$       4,001 

$       3,648 

$       4,680 

$       4,915

PER SHARE DATA

Earnings per share - basic 
Earnings per share - diluted 
Cash dividends 
Book value 

FINANCIAL RATIOS

Return on average assets 
Return on average equity 
Dividend payout 
Average equity to average assets 
Loans to deposits (year end) 

$         1.01 
1.01 
0.88 
11.91 

$         0.95 
0.95 
0.88 
11.91 

$         0.86 
0.86 
0.88 
11.92 

$         1.10 
1.10 
0.86 
11.76 

$         1.14
1.14
0.82
11.74

0.90% 
8.31 
87.52 
10.77 
76.80 

0.89% 
8.07 
92.65 
11.02 
72.57 

0.80% 
7.33 
102.08 
10.96 
70.90 

1.05% 
9.29 
77.95 
11.26 
74.16 

1.12%
9.70
71.72
11.54
78.37

- 2 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

FORWARD LOOKING STATEMENTS

The information contained in this Annual Report contains forward looking statements (as such term is defined in the Securities Exchange 
Act of 1934 and the regulations thereunder) including statements which are not historical facts or as to trends or management’s 
intentions, plans, beliefs, expectations or opinions. Such forward looking statements are subject to risks and uncertainties and may 
be affected by various factors which may cause actual results to differ materially from those in the forward looking statements 
including, without limitation, the impact of adverse changes in the economy and real estate markets, including protracted periods 
of low-growth and sluggish loan demand; the effect of market interest rates, particularly a continuing period of low market interest 
rates, and relative balances of rate-sensitive assets to rate-sensitive liabilities, on net interest margin and net interest income; the 
effect of competition on rates of deposit and loan growth and net interest margin; increases in non-performing assets, which may 
result in increases in the allowance for credit losses, loan charge-offs and elevated collection and carrying costs related to such 
non-performing assets; other income growth, including the impact of regulatory changes which have reduced debit card interchange 
revenue; investment securities gains and losses, including other than temporary declines in the value of securities which may result in 
charges to earnings; the level of other expenses, including salaries and employee benefit expenses; the increasing time and expense 
associated with regulatory compliance and risk management; the uncertainty and lack of clear regulatory guidance associated with 
the delay in implementing many of the regulations mandated by the Dodd Frank Act; and capital and liquidity strategies, including 
the expected impact of the capital and liquidity requirements modified by the Basel III  standards. Certain of these risks, uncertainties 
and other factors are discussed in this Annual Report or in the Company’s Annual Report on Form 10-K for the year ended December 
31, 2014, a copy of which may be obtained from the Company upon request and without charge (except for the exhibits thereto).

OVERVIEW

This discussion concerns Juniata Valley Financial Corp. (“Company” or “Juniata”) and its wholly owned subsidiary, The Juniata 
Valley Bank (“Bank”). The overview is intended to provide a context for the following Management’s Discussion and Analysis 
of Financial Condition and Results of Operations. Management’s Discussion and Analysis of Financial Condition and Results of 
Operations should be read in conjunction with our consolidated financial statements, including the notes thereto, included in this 
annual report. We have attempted to identify the most important matters on which our management focuses in evaluating our financial 
condition and operating performance and the short-term and long-term opportunities, challenges and risks (including material trends 
and uncertainties) which we face. We also discuss the actions we are taking to address these opportunities, challenges and risks. 
The Overview is not intended as a summary of, or a substitute for review of, Management’s Discussion and Analysis of Financial 
Condition and Results of Operations. 

Nature of Operations

Juniata is a bank holding company that delivers financial services within its market, primarily central Pennsylvania.  The Company 
owns one bank, the Bank, which provides retail and commercial banking services through 12 offices in Juniata, Mifflin, Perry, 
Huntingdon  and  Centre  counties. Additionally,  Juniata  owns  39.16%  of  Liverpool  Community  Bank  (“LCB”),  carried  as  an 
unconsolidated subsidiary and accounted for under the equity method of accounting. 

The Bank provides a full range of consumer and commercial services. Consumer services include Internet, mobile and telephone 
banking, an automated teller machine network, personal checking accounts, interest checking accounts, savings accounts, insured 
money market accounts, debit cards, certificates of deposit, club accounts, secured and unsecured installment loans, construction 
and mortgage loans, safe deposit facilities, credit lines with overdraft checking protection, individual retirement accounts, health 
savings accounts, on-line bill payment and other on-line and mobile services. Commercial banking services include small and high-
volume business checking accounts, on-line account management services, ACH origination, payroll direct deposit, commercial 
lines and letters of credit, commercial term and demand loans and repurchase agreements. The Bank also provides a variety of trust, 
asset management and estate services. The Bank offers annuities, mutual funds, stock and bond brokerage services and long-term 
care insurance products through an arrangement with a broker-dealer and insurance brokers. Management believes the Company 
has a relatively stable deposit base with no major seasonal depositor or group of depositors. Most of the Company’s commercial 
customers are small and mid-sized businesses in central Pennsylvania.

- 3 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Economic and Industry-Wide Factors Relevant to Juniata

As a financial services organization, Juniata’s core business is most influenced by the movement of interest rates. Lending and 
investing is done daily, using funding from deposits and borrowings, resulting in net interest income, the most significant portion of 
operating results. Through the use of asset/liability management tools, the Company continually evaluates the effects that possible 
changes in interest rates could have on operating results and balance sheet growth. Using this information, along with analysis of 
competitive factors, management designs and prices its products and services. 

General economic conditions are relevant to Juniata’s business. In addition, economic factors impact customers’ needs for financing, 
thus affecting loan growth. Additionally, changes in the economy can directly impact the credit strength of existing and potential 
borrowers.

Focus of Management

The management of Juniata believes that it is important to know who and what we are in order to be successful. We must be aligned 
in our efforts to achieve goals. We’ve identified the four characteristics that define the Company and the personnel that support it. 
We are Committed, Capable, Caring and Connected. Management seeks to be the preeminent financial institution in its market 
area and measures its success by five key elements.  

Shareholder Satisfaction
Above  all  else,  management  is  committed  to  maximizing  the  value  of  our  shareholders’  investment,  through  both  stock  value 
appreciation and dividend returns. Remaining connected to our communities will allow us to identify the financial needs of our 
market and to deliver those products and services capably. In doing so, we will profitably grow the balance sheet and enhance core 
earnings, while maintaining capital and liquidity levels well exceeding all regulatory guidelines.

Customer Relationships
We are committed to maximizing customer satisfaction. We are sensitive to the expanding array of financial services and financial 
service  providers  available  to  our  customers,  both  locally  and  globally.  We  are  committed  to  fostering  a  complete  customer 
relationship by helping clients identify their current and future financial needs and offering practical and affordable solutions to 
both. As our customers’ lifestyles change, the channels through which we deliver our services must change as well. One element of 
the Company’s strategic plan is to provide connection through every means available, wherever we are needed, whether through a 
stand-alone branch, in-store boutique, ATM or via on-line and mobile banking anywhere internet or cell phone signals can be received.

Balance Sheet Growth
We  are  capable  of  profitable  balance  sheet  growth.  Rapid  growth  should  not  be  a  substitute  for  careful  fiscal  and  strategic 
management. It is our goal to continue quality growth despite intense competition by paying careful attention to the needs of our 
customers. We will continue to maintain high credit standards, knowing that lending under the right circumstances is the proper way 
to maintain soundness and profitability. We believe we consistently pay fair market rates on all deposits, and have invested wisely 
and conservatively in compliance with self-imposed standards, minimizing risk of asset impairment. We aspire to increase our market 
share within the current communities that we serve, and to expand in contiguous areas through acquisition and investment. As part 
of our strategic plan for growth, we continue to actively seek opportunities for acquisitions of branches or stakes in other financial 
institutions, similar to those that have occurred in prior years.

- 4 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Operating Results
We are capable of producing profitability ratios that exceed those of many of our peers. Recognizing that net interest margins have 
narrowed for banks in general and that they may not return to the ranges experienced in the past, we also focus on the importance 
of providing fee-generating services in which customers find value. Offering a broad array of services prevents us from becoming 
too reliant on one form of revenue. It has also been our philosophy to spend conservatively and to implement operating efficiencies 
where possible to keep non-interest expense from escalating in areas that can be controlled. In 2014, we continued to make advances 
in technological resources, placing data and information in the hands of our customers and employees, committed to optimizing 
the customer experience.

Connection to the Community
We are active corporate citizens of the communities we serve. Although the world of banking has transitioned to global availability 
through electronics, we believe that our community banking philosophy is still valid. Despite technological advances, banking is still 
a personal business, particularly in the rural areas we serve. We believe that our customers shop for services and value a relationship 
with an institution involved in the same community, with the same interests in its prosperity. We have a foundation and a history 
in each of the communities we serve. Management takes an active role in local business and industry development organizations 
to help attract and retain commerce in our market area. We provide businesses, large and small, with financial tools and financing 
needed to grow and prosper. We have always been committed to responsible lending practices. We invest locally by including local 
municipal bonds in our investment portfolio and participating in funding for such projects as low income and elderly housing. We 
support charitable programs that benefit the local communities, not only with monetary contributions, but also through the personal 
involvement of our caring employees.

Juniata’s Opportunities

Soundness and stability
Our financial condition is strong. We enjoy strong capital and liquidity ratios that significantly exceed regulatory guidelines. Our 
business model includes a plan for growth without sacrificing profitability or integrity. We believe an opportunity exists for banks 
such as ours to offer the trusted, personal service of a locally managed institution that has roots in the community reaching back 
more than 140 years.   

Expansion of customer base
Our strategic focus is based on leveraging our collective knowledge of the Company’s primary and contiguous markets to identify 
lending or fee-based opportunities consistent with our risk parameters and profitability targets. We continue to develop our sales 
team through mentoring and by making employee education paramount. We continually seek and implement back-room efficiencies. 
We recognize changes taking place in a world where convenience and mobility are priorities for consumers and businesses when 
choosing a financial institution with whom to do business. We offer full-featured secure mobile banking that now includes remote 
check  deposit  for  use  on  home  computers  and  all  mobile  devices  for  consumers.  For  businesses,  we  provide  options  for  cash 
management and remote deposit. In 2014, we further expanded our marketing and advertising channels to increase awareness of 
our Bank’s services. We launched a new consumer checking account lineup that includes identity protection services for families. 
We believe this product to be a true value-added service, with features that go far beyond traditional banking services, and sets us 
apart from other financial institutions in our market area.

Delivery system enhancements
We seek to continually enhance our customer delivery system, both through technology and physical facilities. We actively seek 
opportunities to expand our branch network through acquisitions. We believe that it is imperative that our customers have convenient 
and easy access to personal financial services that complement their particular lifestyle, whether it is through electronic or personal 
delivery. It is with this goal in mind that we announced our entrance into the mobile banking arena in 2011 and followed up with 
an on-line mortgage application product beginning in 2012. In 2013, remote deposit capabilities were enhanced for our business 
clients. In 2014, our ATMs were all upgraded to state-of-the-art machines, designed to appeal to both traditional customers and those 
that prefer electronic efficiencies. In addition to offering on-line and mobile services, our sales staff has also become more mobile, 
reaching out to clients and potential clients through on-site visits, connecting more closely with the business and personal financial 
needs of our customer base. Also in 2014, consumer mobile deposit capabilities were introduced to our mobile app users. In 2015, 
we are planning a complete website re-design, formulated to increase ease of navigation and provide for on-line loan applications. In 
2015 we will also be launching our Customer Resource Center. Through the Center, our customers will receive personal service by 
highly trained staff for all their financial needs. Through this Group, lending decisions for all personal loans will be made effectively 
and efficiently with streamlined functionality.

- 5 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Juniata’s Challenges

Net interest margin compression
Low market interest rates have pressured the net interest margin for most banks, including Juniata’s, in recent years. Interest-earning 
assets, such as loans and investments, have been originated, acquired or repriced at lower rates, reducing the average rate earned 
on those assets. While the average rate paid on interest-bearing liabilities, such as deposits and borrowings, has also declined, the 
decline has not always occurred at the same pace as the decline in the average rate earned on interest-earning assets, resulting in a 
narrowing of the net interest margin. We believe that this will continue to occur until general market rates rise.

Competition
Each year, competition becomes more intense and global in nature. To meet this challenge, we attempt to stay in close contact with 
our customers, monitoring their satisfaction with our services through surveys, personal visits and networking in the communities 
we serve. We strive to meet or exceed our customers’ expectations and deliver consistent high-quality service. We believe that our 
customers have become acutely aware of the value of local service, and we strive to maintain their confidence.

Rate environment
We intend to continue making what we believe to be rational pricing decisions for loans, deposits and non-deposit products. This 
strategy can be difficult to maintain, as many of our peers appear to continue pricing for growth, rather than long-term profitability 
and stability. We believe that a strategy of “growth for the sake of growth” results in lower profitability, and such actions by large 
groups of banks have had an adverse impact on the entire financial services industry. We intend to maintain our core pricing principles, 
which we believe protect and preserve our future as a sound community financial services provider, proven by results. 

Regulated Company
The Company is subject to banking regulation, as well as regulation by the Securities and Exchange Commission (“SEC”) and, as 
such, must comply with many laws, including the USA Patriot Act, the Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley”) and the 
Dodd-Frank Wall Street Reform and Consumer Protection Act. Management has established a Disclosure Committee for Financial 
Reporting, an internal group at Juniata that seeks to ensure that current and potential investors in the Company receive full and 
complete information concerning our financial condition. Juniata has incurred direct and indirect costs associated with compliance 
with the SEC’s filing and reporting requirements imposed on public companies by the Sarbanes-Oxley Act, as well as adherence 
to new and existing banking regulations and stronger corporate governance requirements. Regulatory burdens continue to increase 
as  evidenced  by  the  provisions  in  the  Dodd-Frank Act  that  impact  the  Company  in  the  areas  of  corporate  governance,  capital 
requirements and restrictions on fees that may be charged to consumers.

APPLICATION OF CRITICAL ACCOUNTING POLICIES

The  Company’s  consolidated  financial  statements  are  prepared  based  upon  the  application  of  accounting  principles  generally 
accepted in the United States of America (“GAAP”), the most significant of which are described in Note 2 to our consolidated 
financial statements – Summary of Significant Accounting Policies. Certain of these policies, particularly with respect to allowance 
for  loan  losses  and  the  investment  portfolio,  require  numerous  estimates  and  economic  assumptions,  based  upon  information 
available as of the date of the consolidated financial statements. As such, over time, they may prove inaccurate or vary and may 
significantly affect the Company’s reported results and financial position in future periods. 

The accounting policy for establishing the allowance for loan losses relies to a greater extent on the use of estimates than other 
areas and, as such, has a greater possibility of producing results that could be different from those currently reported. Changes 
in underlying factors, assumptions or estimates in the allowance for loan losses could have a material impact on the Company’s 
future  financial  condition  and  results  of  operations. The  section  of  this Annual  Report  to  Shareholders  entitled  “Allowance  for 
Loan Losses” provides management’s analysis of the Company’s allowance for loan losses and related provision expense. The 
allowance for loan losses is maintained at a level believed adequate by management to absorb probable losses in the loan portfolio. 
Management’s determination of the adequacy of the allowance for loan losses is based upon an evaluation of individual credits 
in the loan portfolio, historical loan loss experience, current economic conditions and other relevant factors. This determination 
is inherently subjective, as it requires material estimates, including the amounts and timing of future cash flows expected to be 
received on impaired loans that may be susceptible to significant change. 

In addition, regulatory agencies, as an integral part of their examination process, periodically review the Company’s allowance for 
loan losses and may require the Company to recognize additions to the allowance for loan losses based on their judgments about 
information available to them at the time of their examination, which may not be currently available to management.

- 6 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Considerations  used  by  management  to  determine  other-than-temporary  impairment  status  of  individual  holdings  within  the 
investment securities portfolio are based partially upon estimations of fair value and potential for recovery. As market conditions 
and perception can unpredictably affect the value of individual investments in the future, these determinations could have a material 
impact on the Company’s future financial condition and results of operations.

RESULTS OF OPERATIONS

2014
Financial Performance Overview

Net income for Juniata in 2014 was $4,216,000, representing a 5.4% increase as compared to net income for 2013. Earnings per share 
on a fully diluted basis increased by 6.3%, from $0.95 in 2013 to $1.01 in 2014. The net interest margin, on a fully tax-equivalent 
basis, decreased from 3.53% in 2013 to 3.48% in 2014. The ratio of non-interest income (excluding gains on sales of securities) to 
average assets decreased by 2 basis points, while the ratio of non-interest expense to average assets decreased by 4 basis points to 
2.88%. Five-year historical ratios are presented below.

Return on average assets 
Return on average equity 
Yield on earning assets 
Cost to fund earning assets 
Net interest margin (fully tax equivalent) 
Non-interest income (excluding gains on 

sales or calls of securities and securities
impairment charges) to average assets 

Non-interest expense to average assets 
Net non-interest expense to average assets 

2014
0.90% 
8.31 
3.94 
0.60 
3.48 

2013
0.89% 
8.07 
4.09 
0.71 
3.53 

2012
0.80% 
7.33 
4.39 
0.88 
3.68 

2011
1.05% 
9.29 
4.91 
1.13 
3.97 

2010
1.12%
9.70
5.42 
1.38
4.24

0.92 
2.88 
1.96 

0.94 
2.92 
1.98 

1.01 
2.88 
1.87 

0.88 
2.86 
1.98 

0.88
2.98
2.10

As demonstrated above, there were improvements in both the Return on Average Asset and Return on Average Equity ratios in 2014 
as compared to 2013, in spite of continued narrowing of the net interest margin. Much of the increase in 2014 can be attributed to 
increased net interest income, in spite of a lower net interest margin. The sustained low interest rate environment has resulted in 
generally lower margins for many banking organizations.

- 7 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Juniata  strives  to  attain  consistently  high  earnings  levels  each  year  by  protecting  the  core  (repeatable)  earnings  base  through 
conservative growth strategies that minimize stockholder and balance-sheet risk, while serving its rural Pennsylvania customer 
base. This approach has helped achieve solid performances year after year. The Company considers the return on assets (“ROA”) 
ratio to be a key indicator of its success and constantly scrutinizes the broad categories of the income statement that impact this 
profitability indicator. Summarized below are the components of net income (in thousands of dollars) and the contribution of each 
to ROA for 2014 and 2013.

2014

2013

Net interest income 
Provision for loan losses 

Customer service fees 
Debit card fee income 
BOLI 
Trust fees 
Commissions from sales of
non-deposit products 
Income from unconsolidated

subsidiary 

Security gains (losses) 
Mortgage banking income 
Other noninterest income 
Total noninterest income 

Employee expense 
Occupancy and equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
(Loss) gain on sales of other real estate owned 
Intangible amortization 
Amortization of investment in partnership 
Other noninterest expense 
Total noninterest expense 

Income tax expense 
Net income 

Average assets 

% of Average
Assets
3.05% 
(0.08) 

$14,334 
(357) 

% of Average
Assets

$  13,834 

(415) 

3.07%
(0.09)

1,278 
847 
391 
438 

352 

236 
9 
214 
569 
4,334 

(7,320) 
(1,463) 
(1,545) 
(205) 
(396) 
(340) 
(310) 
(22) 
(45) 
(479) 
(1,445) 
(13,570) 

(525) 
$4,216 

0.27 
0.18 
0.08 
0.09 

0.07 

0.05 
0.00 
0.05 
0.12 
0.92 

(1.56) 
(0.31) 
(0.33) 
(0.04) 
(0.08) 
(0.07) 
(0.07) 
(0.00) 
(0.01) 
(0.10) 
(0.31) 
(2.88) 

(0.11) 
0.90% 

1,290 
822 
416 
355 

375 

237 
(2) 
338 
402 
4,233 

(7,028) 
(1,433) 
(1,450) 
(223) 
(388) 
(483) 
(331) 
39 
(45) 
(448) 
(1,356) 
(13,146) 

(505) 
$    4,001 

$450,031 

0.29
0.18
0.09
0.08

0.08

0.05 
(0.00) 
0.08
0.09
0.94

(1.56) 
(0.32) 
(0.32)
(0.05)
(0.09)
(0.11)
(0.07)
0.01
(0.01)
(0.10)
(0.30)
(2.92)

(0.11) 
0.89%

$470,660 

Net Interest Income

Net interest income is the amount by which interest income on earning assets exceeds interest expense on interest bearing liabilities. 
Net interest income is the most significant component of revenue, comprising approximately 77% of total revenues (the total of 
net interest income and non-interest income, exclusive of security gains) for 2014. Interest spread measures the absolute difference 
between average rates earned and average rates paid. Because some interest earning assets are tax-exempt, an adjustment is made for 
analytical purposes to place all assets on a fully tax-equivalent basis. Net interest margin is the percentage of net return on average 
earning assets on a fully tax-equivalent basis and provides a measure of comparability of a financial institution’s performance. 

Both net interest income and net interest margin are impacted by interest rate changes, changes in the relationships between various 
rates and changes in the composition of the average balance sheet. Additionally, product pricing, product mix and customer preferences 
dictate the composition of the balance sheet and the resulting net interest income. Table 1 shows average asset and liability balances, 
average interest rates and interest income and expense for the years 2014, 2013 and 2012. Table 2 further shows changes attributable 
to the volume and rate components of net interest income.

- 8 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 1
AVERAGE BALANCE SHEETS AND NET INTEREST INCOME ANALYSIS
(Dollars in thousands)

ASSETS
Interest earning assets:
  Loans:

  Taxable (5) 
  Tax-exempt 

  Total loans (8) 
Investment securities:
  Taxable 
  Tax-exempt 

  Total investment securities 

Interest bearing deposits 

  Federal funds sold 
Total interest earning assets 

Years Ended December 31,

2014

2013

2012

Average
Balance
(1)

Interest

Yield/
Rate

Average
Balance
(1)

Interest

Yield/
Rate

Average
Balance
(1)

Interest

Yield/
Rate

$260,613 
20,995 
281,608 

$13,840 
625 
14,465 

5.31%  $258,116  $14,310 
558 
18,621 
2.98 
14,868 
276,737 
5.14 

5.54%  $263,174 
3.00 
19,108 
282,282 
5.37 

$15,439 
653 
16,092 

5.87%
3.42
5.70

111,649 
34,203 
145,852 
1,368 
455 
429,283 

1,950 
513 
2,463 
3 
1 
16,932 

1.75 
1.50 
1.69 
0.23 
0.22 
3.94 

91,972 
37,210 
129,182 
2,834 
– 
408,753 

1,267 
583 
1,850 
16 
– 
16,734 

1.38 
1.57 
1.43 
0.56 
0.00 
4.09 

88,482 
36,429 
124,911 
6,707 
75 
413,975 

1,311  1.48
2.03
1.64
0.43
0.13
4.39

738 
2,049 
29 
– 
18,170 

Non-interest earning assets:
  Cash and due from banks 
  Allowance for loan losses 
  Premises and equipment 
  Other assets (7) 
  Total assets 

7,618 
(2,313) 
6,314 
29,758 
$470,660 

8,557 
(2,679) 
6,305 
29,095 
$450,031 

8,813
(3,533)
6,555 
28,247
$454,057

LIABILITIES AND
  STOCKHOLDERS’ EQUITY
Interest bearing liabilities:
  Demand deposits (2) 
  Savings deposits 
  Time deposits 
  Other, including short and long-term

  borrowings, and other

interest bearing liabilities 
Total interest bearing liabilities 

Non-interest bearing liabilities:
  Demand deposits 
  Other 
Stockholders’ equity 
  Total liabilities

  and stockholders’ equity 

Net interest income 
Net margin on interest
  earning assets (3) 

Net interest income and margin -
  Tax equivalent basis (4) 

$  97,920 
65,275 
147,745 

163 
65 
2,128 

0.17 
0.10 
1.44 

$  94,338 
59,926 
161,677 

160 
69 
2,642 

0.17 
0.12 
1.63 

$  96,599 
56,263 
174,844 

209 
135 
3,277 

0.22
0.24
1.87

27,589 
338,529 

242 
2,598 

0.88 
0.77 

8,848 
324,789 

29 
2,900 

0.33 
0.89 

5,330 
333,036 

27 
3,648 

0.51
1.10

77,399 
4,028 
50,704 

$470,660 

71,006 
4,665 
49,571 

$450,031 

65,224 
6,031
49,766

$454,057

$14,334 

$13,834 

$14,522

3.34% 

3.38% 

3.51%

$14,920 

3.48% 

$14,422 

3.53% 

$15,239 

3.68%

Notes:
 (1) 
 (2) 
 (3) 
 (4) 

Average balances were calculated using a daily average.
Includes interest-bearing demand and money market accounts.
Net margin on interest earning assets is net interest income divided by average interest earning assets.
Interest on obligations of states and municipalities is not subject to federal income tax. In order to make the net yield comparable on 
a fully taxable basis, a tax equivalent adjustment is applied against the tax-exempt income utilizing a federal tax rate of 34%.

- 9 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 2
RATE - VOLUME ANALYSIS OF NET INTEREST INCOME
(Dollars in thousands)

ASSETS
Interest earning assets:
  Loans:

  Taxable (5) 
  Tax-exempt 

  Total loans (8) 
Investment securities: 
  Taxable 
  Tax-exempt 

  Total investment securities 

Interest bearing deposits 

  Federal funds sold 
Total interest earning assets 

2014 Compared to 2013
Increase (Decrease) Due To (6)

2013 Compared to 2012
Increase (Decrease) Due To (6)

Volume

Rate

Total

Volume

Rate

Total

$  137 
71 
208 

303 
(46) 
257 
(6) 
1 
460 

$(607) 
(4) 
(611) 

380 
(24) 
356 
(7) 
– 
(262) 

$(470) 
67 
(403) 

683 
(70) 
613 
(13) 
1 
198 

$(293) 
(16) 
(309) 

$   (836) 
(79) 
(915) 

$(1,129)
(95)
(1,224)

50 
16 
66 
(20) 
– 
(263) 

(94) 
(171) 
(265) 
7 
– 
(1,173) 

(44)
(155)
(199) 
(13)
–
(1,436)

LIABILITIES
  AND STOCKHOLDERS’ EQUITY
Interest bearing liabilities:
  Demand deposits (2) 
  Savings deposits 
  Time deposits 
  Other, including short-term
  borrowings, and other

interest bearing liabilities 
Total interest bearing liabilities 

6 
6 
(216) 

(3) 
(10) 
(298) 

3 
(4) 
(514) 

119 
(85) 

94 
(217) 

213 
(302) 

(5) 
8 
(235) 

14 
(218) 

(44) 
(74) 
(400) 

(12) 
(530) 

(49) 
(66)
(635)

2
(748)

Net interest income 

$  545 

$  (45) 

$ 500 

$  (45) 

$   (643) 

$   (688) 

(5)  
(6) 

(7) 
(8) 

Non-accruing loans are included in the above table until they are charged off.
The change in interest due to rate and volume has been allocated to volume and rate changes in proportion to the relationship 
of the absolute dollar amounts of the change in each.  
Includes net unrealized (losses) gains on securities available for sale: $(38) in 2014, $86 in 2013 and $1,389 in 2012.
Interest income includes loan fees of $153, $185 and $167, in 2014, 2013 and 2012, respectively.

- 10 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

On average, total loans outstanding in 2014 increased from 2013 by 1.8%, to $281,608,000. Average yields on loans decreased by 
23 basis points in 2014 when compared to 2013. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 2, 
the decrease in yield reduced interest income on loans by approximately $611,000, while the increase in volume increased interest 
income by $208,000, resulting in an aggregate decrease in interest recorded on loans of $403,000. While the prime rate has remained 
unchanged at 3.25% since December of 2008, most adjustable rate mortgages scheduled to reprice during 2014 that had not already 
reached a floor did so at rates below their previous rates, effectively decreasing the overall yield to the Bank. Additionally, in 2014, 
with fixed rates offered through the secondary market, it was favorable for some customers with adjustable rate loans to refinance 
through that program, decreasing both volume and yield in the loan portfolio. Likewise, new and refinanced portfolio loans were 
priced at lower rates than maturing loans during 2014, also contributing to the decrease in overall yield. 

During 2014, the investment portfolio was restructured and increased. A portion of cash available from maturities, sales and repayments 
of investment securities, along with long-term debt, was used to invest in government sponsored agency mortgage backed securities 
with relatively short weighted average lives and similar risk characteristics to the former portfolio. Average balances of investment 
securities increased by $16,670,000, and this volume increase accounted for a $257,000 increase in interest income as compared 
to 2013. The improvement in the overall yield of the investment portfolio between 2013 and 2014 further increased net interest 
income by $356,000.

In total, yield on earning assets in 2014 was 3.94% as compared to 4.09% in 2013, a decrease of 15 basis points.  On a fully tax 
equivalent basis, yield on earning assets decreased from 4.24% in 2013 to 4.08% in 2014.

Average interest bearing liabilities increased by $13,740,000 in 2014, as compared to 2013. Within the categories of interest bearing 
liabilities, deposits decreased on average by $5,001,000, and borrowings increased by $18,741,000 on average, in order to fund the 
increase in earning assets. During 2014, the most significant change in interest bearing deposits was in time deposit balances, which 
decreased on average by $13,932,000, while interest-bearing demand and savings accounts increased on average by $8,931,000. This 
shift continued a trend that has been occurring for several years. Management believes this trend reflects the consumers’ response to 
historical low interest rates. In 2014, time deposits accounted for 47.5% of total interest-bearing deposits. One and two years prior, 
time deposits represented 51.2% and 53.4%, respectively, of all interest-bearing deposits. Changes in total interest-bearing liabilities 
reduced interest expense by $85,000 in 2014 as compared to 2013, while decreases in interest rates further reduced interest expense 
by $217,000. Non-interest bearing liabilities used to fund earning assets included demand deposits, which increased $6,393,000 on 
average. The percentage of interest earning assets funded by non-interest bearing liabilities was approximately 21.1% in 2014 versus 
20.5% in 2013. The total cost to fund earning assets (computed by dividing the total interest expense by the total average earning 
assets) in 2014 was 0.60%, as compared to 0.71% in 2013. 

Net interest income was $14,334,000 for 2014, an increase of $500,000 when compared to 2013. Increases in volumes contributed 
$545,000 toward the improved net interest income, partially offset by a $45,000 reduction of net interest income due to rate changes. 

Provision for Loan Losses

Juniata’s provision for loan losses is determined as a result of an analysis of the adequacy level of the allowance for loan losses. In 
order to closely reflect the potential losses within the current loan portfolio based upon current information known, the Company 
carries no unallocated allowance. Using the process of analysis described in “Application of Critical Accounting Policies” earlier in 
this discussion, the Company determined that a provision of $357,000 was appropriate for 2014, a decrease of $58,000 when compared 
to 2013 when the total loan loss provision was $415,000. The lower provision in 2014 primarily resulted from an analysis of the 
values of collateral securing certain impaired loans, which improved during 2014 with the reduction of impaired loans. Additionally, 
in 2014, the provision exceeded net charge-offs by $93,000.Discussion included in the Loans and Allowance for Loan Losses in the 
section below titled “Financial Condition” explains the information and analysis used to arrive at the provision for 2014.

- 11 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-interest Income

The Company remains committed to providing comprehensive services and products to meet the current and future financial needs 
of our customers. We believe that our responsiveness to customers’ needs surpasses that of our competitors, and we measure our 
success by the customer acceptance of fee-based services. We continually explore avenues to enhance product offerings in areas 
beneficial to customers. We offer a variety of options for financing to home-buyers that includes a secondary market lending program, 
providing significant fee income. We continue to add new features and services for our electronic banking clientele. In 2014, we 
made fraud protection services available to all consumer depositors. We provide alternative investment opportunities through an 
arrangement with a broker dealer, and integrate the delivery of non–traditional products with our Trust and Wealth Management 
Division. This arrangement enables us to meet the investment needs of a varied customer base and to better identify our clients’ 
needs for traditional trust services.   

Fee-generated non-interest revenues consist of customer service fees derived from deposit accounts, trust relationships and sales of 
non-deposit products. In 2014, revenues from these services totaled $2,068,000, representing an increase of $48,000, or 2.4%, from 
2013 revenues, primarily due to increases in fees earned from trust services. Total fees for trust services increased by $83,000, or 
23.4%, due primarily to fees earned from the final settlement of trust accounts. Fees from estate settlements decreased by $7,000 in 
2014 as compared to 2013, and non-estate fees increased by $90,000. Variance in fees from estate settlements occurs because estate 
settlements occur sporadically and are not necessarily consistent year to year. Non-estate fees are repeatable revenues that generally 
increase and decrease in relation to movements in interest rates as market values of trust assets under management increase or 
decrease and as new relationships are established. Commissions from sales of non-deposit products decreased in 2014, by $23,000 
as a result of fewer sales. 

Fees and income derived from the origination, sale and servicing of residential mortgage loans (mortgage banking income) was 
$214,000 in 2014, a decrease of $124,000, or 36.7%, compared to 2013, when refinancing activities occurred. Other non-interest-
related fees derived from loan activity increased by $37,000 when comparing 2014 to 2013. A gain of $165,000 was recorded in 
2014 as a result of a life insurance claim. No such activity occurred in 2013.

The  Company  owns  39.16%  of  the  stock  of  Liverpool  Community  Bank  (“LCB”)  and  accounts  for  its  ownership  through  the 
equity method. As such, 39.16% of the income of LCB is recorded by Juniata as non-interest income. As a result of this investment, 
$236,000 was recorded as income in 2014, compared to $237,000 in 2013. Earnings on bank-owned life insurance and annuities 
decreased in 2014 by $25,000, or 6.0%, when compared to the previous year, because investment in BOLI was lower and crediting 
rates were reduced. 

As a percentage of average assets, non-interest income (excluding securities gains and losses) was 0.92% in 2014 as compared to 
0.94% in 2013.

Non-interest Expense

Management strives to control non-interest expense where possible in order to achieve maximum operating results. 

In 2014, total non-interest expense increased by $424,000, or 3.2%, when compared to 2013. The primary driver in the change in 
non-interest expense was attributable to the cost of employee compensation. Compensation expense for 2014 increased by $463,000 
as compared to 2013, due to a number of factors, including an increase in full-time equivalent employment, higher commissions 
paid for sales of non-deposit products, and higher levels of accruals for employee incentive bonus, pursuant to the Company’s 
Employee Annual Incentive Plan. Costs of employee benefits was $171,000 lower in 2014 than in 2013.  Offsetting the increase in 
payroll taxes, resulting from higher employee compensation costs, were lower medical insurance expenses within the Company’s 
self-funded plan and lower cost of accounting for the frozen defined benefit plan. On December 31, 2012, the Company froze its 
defined benefit plan to future service accruals while at the same time significantly enhancing the defined contribution plan employer 
match for its employees.

Data processing expense increased by $95,000 in 2014 as compared to 2013, as new electronic delivery services were initiated for 
the benefit of consumer and business customers. Expense for taxes, other than income taxes, declined by $143,000 when comparing 
2014 to 2013 as a result of a change in the computation of Pennsylvania Bank Shares Tax.

Amortization expense associated with the Bank’s investment in a low-income housing project, which first became applicable during the 
second quarter of 2013, was more than offset by the recording of the benefit of the tax credit from the project in both 2014 and 2013. 
Amortization was $479,000 in 2014 and $448,000 in 2013. Amortization is scheduled to continue through 2023 at similar amounts. 

Small  variances  in  occupancy,  equipment,  director  compensation,  professional  fees  and  FDIC  insurance  essentially  offset  each 
other, while sales of properties carried as other real estate owned generated net losses of $22,000 in 2014, as compared to net gains 
of $39,000 for 2013.

As a percentage of average assets, non-interest expense was 2.88% in 2014 as compared to 2.92% in 2013.

- 12 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Income Taxes

Income tax expense for 2014 amounted to $525,000 versus $505,000 in 2013. Both periods included the effect of a tax credit in the 
amounts of $575,000 and $556,000, respectively. The tax credit was available to the Company as a result of an equity investment in 
a low income housing project. The effective tax rate in 2014 was 11.1% versus 11.2% in 2013. See Note 15 of Notes to Consolidated 
Financial Statements for further information on income taxes.

Net Income

For comparative purposes, the following table sets forth earnings, in thousands of dollars, and selected earnings ratios for the past 
three years.

Net income 
Return on average assets 
Return on average equity 

2014
$4,216 

0.90% 
8.31% 

2013
$4,001 

0.89% 
8.07% 

2012
$3,648

0.80%
7.33%

Outlook for 2015

Since December of 2008, the national prime rate has remained at 3.25% and the federal funds rate has remained at a historically low 
level. This recent period remains the longest period of unchanged rates in recent history. We expect, and are prepared for, the interest 
rate environment to remain relatively unchanged again throughout 2015. However, because experience also tells us that rate movement 
can occur quickly and significantly, we are managing our interest sensitive assets and liabilities with an understanding of the rate 
risk involved with rapidly rising rates. We enter 2015 with non-performing loans at the lowest level since 2010 and expect to see 
further reductions by year-end as problem credits are resolved. Our net interest margin remains a primary component of profitability; 
however, we continue to focus on opportunities for fee services, including an attempt to regain income lost to consumer regulation that 
lessens our ability to charge for consumer overdrafts, in order to augment revenues. We will maintain the conservative lending and 
investing philosophies and responsible deposit pricing that have resulted in our healthy net interest margin and solid balance sheet. 

Also necessary to our success is the satisfaction level of our customers and employees. In recent years, we have introduced many 
new avenues of service delivery through technology, and continue to evaluate new technology. In 2014, we replaced our ATM 
network with new state-of-the art machines, designed with high-level functionality. In 2015, we added consumer remote deposit as 
a feature on our mobile banking app, enabling quick and easy deposit of checks, and will be following soon with the ability for our 
small business owners to do the same. 

Increasing our customer base and connection with those customers is a priority. In 2014, we expanded our marketing efforts through 
various campaigns. We believe that it is imperative that our customers have convenient and easy access to personal financial services 
that  complement  their  changing  lifestyles,  whether  through  electronic  or  personal  delivery.  Convenience  and  mobility  remain 
priorities for a large segment of the population in deciding with whom one will do business, and thus we have made it our priority 
to provide such convenience. 

In recent years, attempts to defraud consumers have continued to grow. For several years we have had mechanisms in place to 
detect and thwart fraud attempts against our customers before monetary loss. We believe our customers value the service. In 2014, 
we went beyond fraud detection on singular deposit accounts and now provide the opportunity for full ID protection for families of 
our depositors. This service accompanies a complete new line-up of accounts, designed to support the lifestyles and needs of our 
clientele. While over 80% of our consumer account holders are taking advantage of this service, we plan to market more broadly its 
features and benefits to further increase deposit market share.   

Additionally, in 2015, our business development plan continues to expand and reward more horizontal integration, extending the 
opportunities for cross selling across departmental lines. We strive to be the financial services provider of choice to those within 
our market area. 

Management is aware of the challenges facing us in the coming year. We are positioned to reward our stockholders with a good return 
on their investment in our Company while maintaining strong capital and liquidity levels, and we intend to remain in that position. 
The confidence of our stockholders and the trust of our community are vital to our ongoing success.

- 13 -

 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

2013
Financial Performance Overview

Net income for Juniata in 2013 was $4,001,000, representing a 9.7% increase as compared to net income for 2012. Earnings per 
share on a fully diluted basis increased by 10.5%, from $0.86 in 2012 to $0.95 in 2013. The net interest margin, on a fully tax-
equivalent basis, decreased from 3.68% in 2012 to 3.53%, in 2013. The ratio of non-interest income (excluding gains on sales of 
securities) to average assets decreased by 7 basis points, while the ratio of non-interest expense to average assets increased by 4 
basis points to 2.92%. 

Summarized below are the components of net income (in thousands of dollars) and the contribution of each to ROA for 2013 and 
2012.

Net interest income 
Provision for loan losses 

Customer service fees 
Debit card fee income 
BOLI 
Trust fees 
Commissions from sales of
non-deposit products 
Income from unconsolidated

subsidiary 

Security (losses) gains 
Mortgage banking income 
Other noninterest income 
Total noninterest income 

Employee expense 
Occupancy and equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC insurance premiums 
Gain (Loss) on sales of other real estate owned 
Intangible amortization 
Amortization of investment in partnership 
Other noninterest expense 
Total noninterest expense 

Income tax expense 
Net income 

Average assets 

2013

% of Average
Assets

2012

% of Average
Assets

$13,834 
(415) 

3.07% 
(0.09) 

$  14,522 
(1,411) 

3.20%
(0.31)

0.29 
0.18 
0.09 
0.08 

0.08 

0.05 
(0.00) 
0.08 
0.09 
0.94 

(1.56) 
(0.32) 
(0.32) 
(0.05) 
(0.09) 
(0.11) 
(0.07) 
0.01 
(0.01) 
(0.10) 
(0.30) 
(2.92) 

(0.11) 
0.89% 

1,282 
809 
450 
379 

353 

249 
2 
567 
501 
4,592 

(7,286) 
(1,439) 
(1,440) 
(234) 
(362) 
(438) 
(327) 
(34) 
(45) 
– 
(1,472) 
(13,077) 

(978) 
$    3,648 

$454,057

0.28
0.18
0.10
0.08

0.08

0.05
0.00
0.12
0.11
1.01

(1.60) 
(0.32) 
(0.32)
(0.05)
(0.08)
(0.10)
(0.07)
(0.01)
(0.01)
0.00
(0.32)
(2.88)

(0.22)
0.80%

1,290 
822 
416 
355 

375 

237 
(2) 
338 
402 
4,233 

(7,028) 
(1,433) 
(1,450) 
(223) 
(388) 
(483) 
(331) 
39 
(45) 
(448) 
(1,356) 
(13,146) 

(505) 
$4,001 

$450,031 

- 14 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Net Interest Income

On average, total loans outstanding in 2013 decreased from 2012 by 2.0%, to $276,737,000. Average yields on loans decreased by 33 
basis points in 2013 when compared to 2012. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 2, the 
decrease in yield reduced interest income on loans by approximately $915,000, and the decrease in volume further reduced interest 
income by $309,000, resulting in an aggregate decrease in interest recorded on loans of $1,224,000. While the prime rate remained 
unchanged at 3.25% since December of 2008, most adjustable rate mortgages scheduled to reprice during 2013 that had not already 
reached a floor did so at rates below their previous rates, effectively decreasing the overall yield to the Bank. Additionally, in 2013, 
with fixed rates offered through the secondary market, it was favorable for some customers with adjustable rate loans to refinance 
through that program, decreasing both volume and yield in the loan portfolio. Likewise, new and refinanced portfolio loans were 
priced at lower rates during 2013, also contributing to the decrease in overall yield. 

During 2013, 33% of the investment portfolio, or $38,973,000, matured or was prepaid. All proceeds from these events and other funds 
available through loan repayments, totaling $45,446,000, were reinvested in the investment portfolio in the lower rate environment, 
resulting in the decrease in overall yield of the investment securities by 21 basis points. Yields on the investment securities portfolio 
decreased to 1.43% in 2013, as compared to 1.64% in 2012. Yield declines decreased net interest income by $265,000 when compared 
to 2012. Average balances of investment securities increased by $4,271,000, and this volume increase accounted for a $66,000 
increase in interest income as compared to 2012. 

In total, yield on earning assets in 2013 was 4.09% as compared to 4.39% in 2012, a decrease of 30 basis points.  On a fully tax 
equivalent basis, yield on earning assets decreased from 4.56% in 2012 to 4.24% in 2013.

Average interest bearing liabilities decreased by $8,247,000 in 2013, as compared to 2012. Within the categories of interest bearing 
liabilities, deposits decreased on average by $11,765,000, and borrowings increased by $3,518,000 on average. During 2013, the 
most significant change in interest bearing deposits was in time deposit balances, which decreased on average by $13,167,000, 
while interest-bearing demand and savings accounts increased on average by $1,402,000. This shift continued a trend that has been 
occurring for several years. Management believes this trend reflects the consumers’ response to historical low interest rates. In 2013, 
time deposits accounted for 51.1% of total interest-bearing deposits. One and two years prior, time deposits represented 53.4% 
and 63.5%, respectively, of all interest-bearing deposits. Changes in total interest-bearing liabilities reduced interest expense by 
$218,000 in 2013 as compared to 2012, while decreases in interest rates further reduced interest expense by $530,000. Non-interest 
bearing liabilities used to fund earning assets included demand deposits, which increased $5,782,000 on average. The percentage 
of interest earning assets funded by non-interest bearing liabilities was approximately 20.5% in 2013 versus 19.6% in 2012. The 
total cost to fund earning assets (computed by dividing the total interest expense by the total average earning assets) in 2013 was 
0.71%, as compared to 0.88% in 2012. 

Net interest income was $13,834,000 for 2013, a decrease of $688,000 when compared to 2012, with $643,000 due to net rate 
decreases and $45,000 attributed to net volume decreases.

Provision for Loan Losses

Management  performed  an  analysis  following  the  process  described  in  “Application  of  Critical Accounting  Policies”  earlier  in 
this discussion, and determined that a provision of $415,000 was appropriate for 2013, a decrease of $996,000 when compared to 
2012 when the total loan loss provision was $1,411,000. The higher provision in 2012 was primarily the result of analysis of the 
values of collateral securing certain impaired loans. In 2013, net charge-offs exceeded the provision by $994,000, due primarily to 
specific loss confirming events related to one loan in which a $1,026,000 charge-off was taken in 2013, which had a specific reserve 
established in 2012.

- 15 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Non-interest Income

In 2013, revenues from fee-generated services (customer service fees derived from deposit accounts, trust relationships and sales 
of  non-deposit  products)  totaled  $2,020,000,  representing  a  slight  increase  of  $6,000,  or  0.3%,  from  2012  revenues.  Customer 
service fees derived from deposit accounts were $8,000 higher in 2013 than in 2012. The slight increase was attributed to overdraft 
and  non-sufficient  fund  charges  to  customers.  Total  fees  for  trust  services  decreased  by  $24,000,  or  6.3%,  as  fees  from  estate 
settlements decreased by $9,000 in 2013 as compared to 2012, and non-estate fees decreased by $15,000. Variance in fees from estate 
settlements occurs because estate settlements occur sporadically and are not necessarily consistent year to year. Non-estate fees are 
repeatable revenues that generally increase and decrease in relation to movements in interest rates as market values of trust assets 
under management increase or decrease and as new relationships are established. Commissions from sales of non-deposit products 
increased in 2013, resulting in a $22,000 increase in related fee income. 

Fees and income derived from the origination, sale and servicing of residential mortgage loans was $338,000 in 2013, a decrease of 
$229,000, or 40.4%, compared to 2012, when more refinancing activities occurred. Other non-interest-related fees derived from loan 
activity decreased by $32,000 when comparing 2013 to 2012. A gain of $53,000 was recorded in 2012 as a result of a life insurance 
claim. No such activity occurred in 2013.

The Company owns 39.16% of the stock of Liverpool Community Bank (“LCB”) and accounts for its ownership through the equity 
method. As such, 39.16% of the income of LCB is recorded by Juniata as non-interest income. As a result of this investment, $237,000 
was recorded as income in 2013, compared to $249,000 in 2012. Earnings on bank-owned life insurance and annuities decreased in 
2013 by $34,000, or 7.6%, when compared to the previous year, as crediting rates were reduced. 

As a percentage of average assets, non-interest income (excluding securities gains and losses) was 0.94% in 2013 as compared to 
1.01% in 2012.

Non-interest Expense

In 2013, total non-interest expense increased by $69,000, or 0.5%, when compared to 2012. The overall change in non-interest 
expense was attributable to the first year’s amortization of the Company’s investment in a low income housing project in 2013, 
offset by decreases in the cost for employee benefits expenses and costs associated with loan foreclosures (included in other non-
interest expense). In 2013, amortization of the low income housing investment was $448,000, with no such expense recorded in 
2012. Amortization is scheduled to continue through 2023 at similar amounts. 

On December 31, 2012, the Company froze its defined benefit plan to future service accruals while at the same time significantly 
enhancing the defined contribution plan employer match for its employees. The result was a reduction in expense of $257,000, or 
43.5%, in 2013 compared to 2012. Additionally, the cost of medical insurance for employees declined by $203,000, or 23.6%, in the 
Company’s self-funded plan. Small variances in occupancy, equipment, data processing, director compensation, professional fees 
and FDIC insurance resulted in a net increase of $23,000 for 2013 in comparison to 2012. Sales of properties carried as other real 
estate owned generated net gains of $39,000 for 2013, as compared to a net loss of $34,000 during 2012. This increase was offset 
somewhat by a decrease in costs associated with assets in foreclosure of $50,000, included in other non-interest expense. 

As a percentage of average assets, non-interest expense was 2.92% in 2013 as compared to 2.88% in 2012. The low-income housing 
investment amortization increased this key ratio by 10 basis points. Excluding the new amortization, annualized non-interest expense 
would have been 2.82% of average assets, representing an improvement of 6 basis points.

Income Taxes

Income tax expense for 2013 amounted to $505,000, which included the effect of a tax credit in the amount of $556,000, versus 
$978,000 of income tax expense with no such credit in 2012. The tax credit is available to the Company as a result of an equity 
investment in a low income housing project. The effective tax rate in 2013 was 11.2% versus 21.1% in 2012. The reduction in the 
effective rate was attributed to the tax credit earned in 2013. See Note 15 of Notes to Consolidated Financial Statements for further 
information on income taxes.

- 16 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

FINANCIAL CONDITION

Balance Sheet Summary

Juniata functions as a financial intermediary and, as such, its financial condition is best analyzed in terms of changes in its uses and 
sources of funds, and is most meaningful when analyzed in terms of changes in daily average balances. The table below sets forth 
average daily balances for the last three years and the dollar change and percentage change for the past two years.

Table 3
Changes in Uses and Sources of Funds
(Dollars in thousands)

Funding uses:
Taxable loans 
Tax-exempt loans 
Taxable securities 
Tax-exempt securities 
Interest bearing deposits 
Federal funds sold 

Total interest earning assets 

Investment in:

Unconsolidated subsidiary 
Low income housing 
BOLI and annuities 
Goodwill and intangible assets 
Other non-interest earning assets 
Unrealized gains on securities 
Less: Allowance for loan losses 

2014
Average
Balance

$260,613 
20,995 
111,649 
34,203 
1,368 
455 
429,283 

4,236 
4,058 
14,757 
2,145 
18,532 
(38) 
(2,313) 

Increase (Decrease)
Amount

%

$  2,497 
2,374 
19,677 
(3,007) 
(1,466) 
455 
20,530 

1.0% 

12.7 
21.4 
(8.1) 
(51.7) 
– 
5.0 

176 
69 
141 
(176) 
(353) 
(124) 
366 

4.3 
1.7 
1.0 
(7.6) 
(1.9) 
(144.2) 
(13.7) 

2013
Average
Balance

$258,116 
18,621 
91,972 
37,210 
2,834 
– 
408,753 

4,060 
3,989 
14,616 
2,321 
18,885 
86 
(2,679) 

Increase (Decrease)
Amount

%

$(5,058) 
(487) 
3,490 
781 
(3,873) 
(75) 
(5,222) 

181 
3,028 
410 
65 
(2,039) 
(1,303) 
854 

(1.9)% 
(2.5) 
3.9 
2.1 
(57.7) 
(100.0) 
(1.3) 

4.7 
315.1 
2.9 
2.9 
(9.7) 
(93.8) 
(24.2) 

2012
Average
Balance

$263,174
19,108
88,482
36,429
6,707
75
413,975

3,879
961
14,206
2,256
20,924
1,389
(3,533)

Total uses 

$470,660 

$20,629 

4.6% 

$450,031 

$(4,026) 

(0.9)% 

$454,057

- 17 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 3 (Cont.)
Changes in Uses and Sources of Funds
(Dollars in thousands)

2014
Average
Balance

$  97,920 
65,275 
118,694 
29,051 
4,265 
5,003 
16,952 
1,369 
338,529 
77,399 
4,028 
50,704 

Increase (Decrease)
Amount

%

$   3,582 
5,349 
(10,723) 
(3,209) 
(67) 
1,804 
16,952 
52 
13,740 
6,393 
(637) 
1,133 

3.8% 
8.9 
(8.3) 
(9.9) 
(1.5) 
56.4 
– 
3.9 
4.2 
9.0 
(13.7) 
2.3 

2013
Average
Balance

$  94,338 
59,926 
129,417 
32,260 
4,332 
3,199 
– 
1,317 
324,789 
71,006 
4,665 
49,571 

Increase (Decrease)
Amount

%

$  (2,261) 
3,663 
(11,008) 
(2,159) 
724 
2,737 
– 
57 
(8,247) 
5,782 
(1,366) 
(195) 

(2.3)% 
6.5 
(7.8) 
(6.3) 
20.1 
592.4 
– 
4.5 
(2.5) 
8.9 
(22.6) 
(0.4) 

2012
Average
Balance

$  96,599
56,263
140,425
34,419
3,608
462
–
1,260
333,036
65,224
6,031
49,766

Funding Sources:
Interest bearing demand deposits 
Savings deposits 
Time deposits under $100,000 
Time deposits over $100,000 
Repurchase agreements 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 

Total interest bearing liabilities 

Demand deposits 
Other liabilities 
Shareholders’ equity 

Total sources 

$470,660 

$ 20,629 

4.6% 

$450,031 

$  (4,026) 

(0.9)% 

$454,057

Overall,  total  average  assets  increased  by  $20,629,000,  or  4.6%,  for  the  year  2014  compared  to  2013,  following  a  decrease  of 
$4,026,000, or 0.9%, in 2013 over average assets in 2012. The ratio of average earning assets to total average assets was consistent 
at 91% in each of the last three years, while the ratio of average interest-bearing liabilities to total average assets dropped from 73% 
in 2012 to 72% in 2013, where it remained in 2014. Although Juniata’s investment in its unconsolidated subsidiary, investment in 
a low income elderly housing project and its bank owned life insurance and annuities are not classified as interest-earning assets, 
income is derived directly from those assets. These instruments have represented 4.9% and 5.0% of total average assets in 2014 
and 2013, respectively. A more detailed discussion of the Company’s earning assets and interest bearing liabilities will follow in the 
Sections titled “Loans”, “Investments”, “Deposits” and “Market/Interest Rate Risk”.

- 18 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Loans outstanding at the end of each year consisted of the following (in thousands):

Loans

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal 
Unearned interest 

Total 

2014
$  23,738 
90,000 
20,713 
140,676 
15,730 
4,044 
– 
$294,901 

2013
$  26,281 
74,471 
19,681 
140,459 
12,702 
4,204 
– 
$277,798 

December 31,
2012
$  19,296 
69,187 
18,092 
153,122 
12,769 
5,034 
– 
$277,500 

2011
$  19,417 
60,774 
17,508 
176,548 
8,780 
6,658 
(4) 
$289,681 

2010
$  19,911
56,305
13,256
190,985
8,984
8,688
(27)
$298,102 

From year-end 2013 to year-end 2014, total loans outstanding increased by $17,103,000, following an increase of $298,000 in 2013 
when compared to year-end 2012. The following table summarizes how the ending balances (in thousands) changed annually in 
each of the last three years.

Beginning balance 

Net new loans (repayments) 
Loans charged off 
Loans transferred to other real estate owned
and other adjustments to carrying value 

Net change 
Ending balance 

2014
$277,798 

2013
$277,500 

2012
$289,681

17,891 
(275) 

2,359 
(1,431) 

(10,160) 
(1,071) 

(513) 
17,103 
$294,901 

(630) 
298 
$277,798 

(950)
(12,181)
$277,500

The loan portfolio was comprised of approximately 49% consumer loans and 51% commercial loans (including construction) on 
December 31, 2014 as compared to 52% consumer loans and 48% commercial loans on December 31, 2013. Management believes 
that diversification in the loan portfolio is important and performs a loan concentration analysis on a quarterly basis. The highest 
loan  concentration  by  activity  type  was  commercial  real  estate  loans  secured  by  income-producing  property,  with  debt  service 
on this category of loans being reliant upon the cash flow generated by the property. In the aggregate, loans in this category had 
outstanding balances of $37,324,000 at December 31, 2014, or 80.42% of capital. Components of this concentration group with 
balances considered for general reserve purposes are as follows:

Operators of non-residential buildings 
Operators of apartment buildings 
Operators of dwellings other than apts 
Hotels and motels 
Total 

Outstanding
Balance

$5,483,652 
9,494,115 
15,091,068 
7,255,574 
$37,324,409 

% of
Bank Capital

11.82%
20.46%
32.52%
15.63%
80.42%

Given the reserves allocated to this sector over the past several years and the continuing softness in the market, management has 
assigned an additional concentration risk factor to this group of loans when analyzing the adequacy of the Allowance for Loan 
Losses. See Note 6 of Notes to Consolidated Financial Statements.

- 19 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

During 2014, there was growth in the commercial real estate and construction lines of business, primarily as a result of participation 
opportunities with other banks as well as new business development. This growth was largely offset by the decrease in non-real estate 
commercial loans and personal loans, as the secondary market continued to offer more appealing fixed rates and longer terms to 
borrowers. Growth was further offset by payments and charge-downs of non-performing loans. Juniata is willing, able and continues 
to lend to qualifying businesses and individuals. Management also believes that the economic climate is improving and is resulting 
in loan growth. Our business model closely aligns lenders and community office managers’ efforts to effectively develop referrals 
and existing customer relationships. Continued emphasis is placed on responsiveness and personal attention given to customers, 
which we believe differentiates the Bank from its competition. Nearly all commercial loans are either variable or adjustable rate 
loans, while non-mortgage consumer loans generally have fixed rates for the duration of the loan.

Juniata strives to offer fair, competitive rates and to provide optimal service in order to attract loan growth. Emphasis will continue 
to be placed upon attracting the entire customer relationship of our borrowers.

The loan portfolio carries the potential risk of past due, non-performing or, ultimately, charged-off loans. The Bank attempts to manage 
this risk through credit approval standards and aggressive monitoring and collection efforts. Where prudent, the Bank secures com-
mercial loans with collateral consisting of real and/or tangible personal property. Management further believes that non-performing 
loans will continue to decline in 2015. The Company maintains a dedicated credit administration division, in response to the need 
for heightened credit review, both in the loan origination process and in the ongoing risk assessment process. With stringent credit 
standards in place, Juniata’s lending strategy stresses quality growth, diversified by product. A standardized credit policy is in place 
throughout the Company, and the credit committee of the Board of Directors reviews and approves all loan requests for amounts 
that exceed management’s approval levels. The Company makes credit judgments based on a customer’s existing debt obligations, 
collateral, ability to pay and general economic trends. See Note 2 of Notes to Consolidated Financial Statements.

The allowance for loan losses has been established in order to absorb probable losses on existing loans. A quarterly provision or 
credit is charged to earnings to maintain the allowance at adequate levels. Charge-offs and recoveries are recorded as adjustments to 
the allowance. The allowance for loan losses at December 31, 2014 was 0.81% of total loans, net of unearned interest, as compared 
to 0.82% of total loans, net of unearned interest, at the end of 2013. The allowance increased $93,000 when compared to December 
31, 2013, as a result of net charge-offs of $264,000 offset by the provision of $357,000.  Net charge-offs for 2014 and 2013 were 
0.09% and 0.51% of average loans, respectively. 

At December 31, 2014, non-performing loans (as defined in Table 4 below), as a percentage of the allowance for loan losses, were 
237.2% as compared to 271.2% at December 31, 2013. Non-performing loans were 1.91% of loans as of December 31, 2014, and 
2.23% of loans as of December 31, 2013. Management believes that the decreasing levels of nonperforming loans in 2013 and 
2014 will continue into 2015. All the $5,646,000 of non-performing loans at December 31, 2014 are collateralized with real estate. 

Table 4
Non-Performing Loans

Nonaccrual loans 
Accruing loans past due 90 days or more 
Restructured loans in default and non-accruing 
Total non-performing loans 

2014

2013

$4,880 
400 
366 
$5,646 

$5,952 
251 
– 
$6,203 

December 31,
2012
(In thousands)
$8,846 
742 
– 
$9,588 

2011

2010

$  7,947 
2,743 
– 
$10,690 

$5,964
1,007
–
$6,971

- 20 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans.  Accrual of interest on loans is 
generally discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable doubt exists 
as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue interest on loans 
over 90 days past due as long as (1) they are guaranteed or well secured and (2) there is an effective means of timely collection in 
process. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current year is reversed against 
current period income, and unpaid interest accrued in prior years is charged against the allowance for loan losses. Interest received 
on nonaccrual loans generally is either applied against principal or reported as interest income, according to management’s judgment 
as to the collectability of principal. Generally, accruals are resumed on loans only when the obligation is brought fully current with 
respect to interest and principal, has performed in accordance with the contractual terms for a reasonable period of time and the 
ultimate collectability of the total contractual principal and interest is no longer in doubt. The Company’s nonaccrual and charge-
off policies are the same, regardless of loan type. During 2014, gross interest income that would have been recorded if loans on 
nonaccrual status had been current was $445,000, of which $63,000 was collected and included in net income.

Allowance for Loan Losses

The amount of allowance for loan losses is determined through a critical quantitative and qualitative analysis performed by management 
that includes significant assumptions and estimates. It is maintained at a level deemed sufficient to absorb probable estimated losses 
within the loan portfolio, and supported by detailed documentation. To assess potential credit weaknesses, it is critical to analyze 
observable trends that may be occurring.

Management systematically monitors the loan portfolio and the adequacy of the allowance for loan losses on a quarterly basis to 
provide for probable losses inherent in the portfolio. The Bank’s methodology for maintaining the allowance is highly structured 
and contains two components: a component for loans that are deemed to be impaired and a component for contingencies.

Component for impaired loans:
A loan is considered to be impaired when, based on current information and events, it is probable that the Company will be unable 
to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. Factors 
considered by management in determining impairment include payment status, collateral value and the probability of collecting 
scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment shortfalls 
generally are not classified as impaired. Management determines the significance of payment delays and payment shortfalls on a case-
by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, including the length of the 
delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall in relation to the principal and 
interest owed. Impairment is measured on a loan by loan basis by the present value of expected future cash flows discounted at the 
loan’s effective interest rate, the loan’s observable market price or the fair value of the collateral if the loan is collateral dependent. 

The estimated fair values of substantially all of the Company’s impaired loans are measured based on the estimated fair value of the 
loan’s collateral. For commercial loans secured with real estate, estimated fair values are determined primarily through third-party 
appraisals. When a real estate secured loan becomes impaired, a decision is made regarding whether an updated certified appraisal of 
the real estate is necessary. This decision is based on various considerations, including the age of the most recent appraisal, the loan-
to-value ratio based on the current appraisal and the condition of the property. Appraised values may be discounted to arrive at the 
estimated selling price of the collateral, which is considered to be the estimated fair value. The discounts also include the estimated 
costs to sell the property. For commercial loans secured by non-real estate collateral, estimated fair values are determined based on 
the borrower’s financial statements, inventory reports, aging accounts receivable, equipment appraisals or invoices. Indications of 
value from these sources are generally discounted based on the age of the financial information or the quality of the assets. For such 
loans that are classified as impaired, an allowance is established when the discounted cash flows (or collateral value or observable 
market price) of the impaired loan is lower than the carrying value of that loan. The Company generally does not separately identify 
individual consumer segment loans for impairment analysis, unless such loans are subject to a restructuring agreement.

Loans whose terms are modified are classified as troubled debt restructurings if the Company grants borrowers concessions and it is 
deemed that those borrowers are experiencing financial difficulty. Concessions granted under a troubled debt restructuring generally 
involve a below-market interest rate based on the loan’s risk characteristics or an extension of a loan’s stated maturity date. Nonaccrual 
troubled debt restructurings are restored to accrual status if principal and interest payments, under the modified terms, are current for 
a sustained period of time after modification. Loans classified as troubled debt restructurings are designated as impaired.

- 21 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

As of December 31, 2014, 51 loans, with aggregate outstanding balances of $6,553,000, were evaluated for impairment. A collateral 
analysis was performed on each of these 51 loans in order to establish a portion of the reserve needed to carry impaired loans at no 
higher than fair value. As a result, five loans were determined to have insufficient collateral, and specific reserves were established 
for each of the five impaired loans, totaling $150,000. 

Component for contingencies:
A contingency is an existing condition, or set of circumstances, involving uncertainty as to possible gain or loss to the Company that 
will ultimately be resolved when one or more future events occur or fail to occur. These conditions may be considered in relation 
to individual loans or in relation to groups of similar types of loans. If the conditions are met, a provision is made even though the 
particular loans that are uncollectible may not be identifiable.

The component of the allowance for contingencies relates to other loans that have been segmented into risk rated categories as follows:

•  Commercial, financial and agricultural
•  Real estate – commercial
•  Real estate - construction
•  Real estate – mortgage
•  Obligations of states and political subdivisions
• 

Personal

Contingency allowance evaluation consists of several key elements. The borrower’s overall financial condition, repayment sources, 
guarantors and value of collateral, if appropriate, are evaluated quarterly or when credit deficiencies arise, such as delinquent loan 
payments. Credit quality risk ratings include regulatory classifications of special mention, substandard, doubtful and loss. Loans 
classified as special mention have potential weaknesses that deserve management’s close attention. If uncorrected, the potential 
weaknesses may result in deterioration of the repayment prospects. Loans classified as substandard have one or more well-defined 
weaknesses that jeopardize the liquidation of the debt. Substandard loans include loans that are inadequately protected by the current 
net worth and paying capacity of the obligor or of the collateral pledged, if any. Loans classified as doubtful have all the weaknesses 
inherent in loans classified as substandard with the added characteristic that collection or liquidation in full, on the basis of current 
conditions and facts, is highly improbable. Loans classified as a loss are considered uncollectible and are charged to the allowance 
for loan losses. Loans not classified are rated pass. Specific reserves may be established for larger, individual classified loans as a 
result of this evaluation, as discussed above. Remaining loans are categorized into large groups of smaller balance homogeneous 
loans and are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted for 
qualitative factors. The historical loss experience is averaged over a ten-year period for each of the portfolio segments. The ten-year 
timeframe was selected in order to capture activity over a wide range of economic conditions and has been consistently used for the 
past seven years. The qualitative risk factors are reviewed for relevancy each quarter and include:

•  National, regional and local economic and business conditions, as well as the condition of various market segments, 

including the underlying collateral for collateral dependent loans;

Experience, ability and depth of lending and credit management and staff;

•  Nature and volume of the portfolio and terms of loans;
• 
•  Volume and severity of past due, classified and nonaccrual loans, as well as other loan modifications;
• 
• 

Existence and effect of any concentrations of credit and changes in the level of such concentrations; and
Effect of external factors, including competition.

Each factor is assigned a value to reflect improving, stable or declining conditions based on management’s best judgment using 
relevant information available at the time of the evaluation. Adjustments to the factors are supported through documentation of 
changes in conditions in a narrative accompanying the allowance for loan loss calculation.

- 22 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

A summary of activity in the allowance for loan loss for the last five years (in thousands) is shown below. The level of net charge-
offs in 2014 was the lowest in the most recent three year period. The area most affected by charge-offs in each of the five years 
presented was real estate – mortgages, whose balances accounted for approximately 48% of the total loan portfolio at December 31, 
2014. In 2014, the Company recorded net charge-offs of $264,000. Due to charge-offs and successful resolution of other troubled 
debt, non-performing loans decreased by $557,000, or 9.0%, at December 31, 2014 compared to December 31, 2013. As such, the 
level of allowance needed to adequately reserve for loan losses decreased. Management’s analysis indicated that an adequate loan 
loss allowance would be $2,380,000 at December 31, 2014.

Balance of allowance - beginning of period 
Loans charged off:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Personal 

Total charge-offs 

Recoveries of loans previously charged off:
Commercial, financial and agricultural 
Real estate - commercial 
Real estate - mortgage 
Personal 

Total recoveries 

Net charge-offs 
Provision for loan losses 
Balance of allowance - end of period 

Ratio of net charge-offs during period to

average loans outstanding 

2014
$2,287 

20 
92 
18 
125 
20 
275 

4 
5 
– 
2 
11 

Years ended December 31,
2012
$2,931 

2013
$3,281 

2011
$2,824 

4 
– 
117 
1,281 
29 
1,431 

13 
– 
– 
9 
22 

25 
– 
193 
852 
1 
1,071 

8 
– 
– 
2 
10 

18 
37 
– 
205 
22 
282 

2 
– 
10 
13 
25 

2010
$2,719

134
–
–
482
38
654

–
–
–
18
18

264 
357 
$2,380 

1,409 
415 
$2,287 

1,061 
1,411 
$3,281 

257 
364 
$2,931 

636
741
$2,824

0.09% 

0.51% 

0.38% 

0.09% 

0.21%

The following tables show how the allowance for loan losses is allocated among the various types of outstanding loans and the 
percent of loans by type to total loans. 

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal 

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of state and political subdivisions 
Personal 

Allocation of the Allowance for Loan Losses (in thousands)
December 31,
2012
$   179 
463 
202 
2,387 
– 
50 
$3,281 

2013
$   253 
534 
212 
1,246 
– 
42 
$2,287 

2011
$   195 
455 
442 
1,771 
– 
68 
$2,931 

2014

$   222 
665 
155 
1,300 
– 
38 
$2,380 

2010
$   163
442
336
1,810
–
73
$2,824

Percent of Loan Type to Total Loans
December 31,
2012

2013

2011

9.5% 
26.8% 
7.1% 
50.5% 
4.6% 
1.5% 
100.0% 

7.0% 
24.9% 
6.5% 
55.2% 
4.6% 
1.8% 
100.0% 

6.7% 
21.0% 
6.0% 
61.0% 
3.0% 
2.3% 
100.0% 

2010

6.7%
18.9%
4.4%
64.1%
3.0%
2.9%
100.0%

2014

8.0% 
30.5% 
7.0% 
47.8% 
5.3% 
1.4% 
100.0% 

- 23 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investments

Total investments, defined to include all interest earning assets except loans (i.e. investment securities available for sale (at market 
value),  federal  funds  sold,  interest  bearing  deposits,  Federal  Home  Loan  Bank  stock  and  other  interest-earning  assets),  totaled 
$145,639,000 on December 31, 2014, representing an increase of $17,334,000 when compared to year-end 2013. The following 
table summarizes how the ending balances (in thousands) changed annually in each of the last three years.

Beginning balance 

2014
$128,305 

2013
$125,047 

2012
$116,177

Purchases of investment securities 
Sales, calls and maturities of investment securities 
Adjustment in market value of AFS securities 
Amortization/Accretion 
Federal Home Loan Bank stock, net change 
Federal funds sold, net change 
Interest bearing deposits with others, net change 
Net change 

66,451 
(50,533) 
1,573 
(634) 
759 
– 
(282) 
17,334 

45,446 
(38,973) 
(2,325) 
(440) 
241 
– 
(691) 
3,258 

87,319   
(75,816)
(34)
(412)
26
–
(2,213)
8,870

Ending Balance 

$145,639 

$128,305 

$125,047

On average, investments increased by $15,659,000, or 11.9%, during 2014, following an increase of $323,000, or 0.2%, during 
2013. The increase in 2014 resulted from a restructuring of a portion of the investment securities portfolio, funded partly by issuing 
long-term debt. 

The investment area is managed according to internally established guidelines and quality standards. Juniata segregates its investment 
securities portfolio into two classifications: those held to maturity and those available for sale. Juniata classifies all new marketable 
investment securities as available for sale, and currently holds no securities in the held to maturity or trading classifications. At 
December 31, 2014, the market value of the entire securities portfolio was greater than amortized cost by $435,000 as compared 
to December 31, 2013, when market value was below amortized cost by $1,138,000. The weighted average life of the investment 
portfolio was 2.8 years on December 31, 2014 versus 4.1 years on December 31, 2013. The weighted average maturity has remained 
short in order to achieve a desired level of liquidity. Table 5, “Maturity Distribution”, in this Management’s Discussion and Analysis 
of Financial Condition shows the remaining maturity or earliest possible repricing for investment securities. The following table 
sets forth the maturities of securities (in thousands) and the weighted average yields of such securities by contractual maturities or 
call dates. Yields on obligations of states and public subdivisions are presented on a tax-equivalent basis.

- 24 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Securities

Type and maturity
Obligations of U.S. Government

agencies and corporations

  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Mortgage-backed securities
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

December 31, 2014

Fair
Value

Weighted
Average
Yield

December 31, 2013
Weighted
Average
Yield

Fair
Value

December 31, 2012

Fair
Value

Weighted
Average
Yield

$    4,566 
38,723 
6,812 
50,101 

1.96%  $    4,192 
47,578 
1.28 
26,508 
1.44 
78,278 
1.37% 

0.77%  $    7,996 
42,796 
1.26 
22,025 
1.50 
72,817 
1.32% 

9,934 
16,853 
8,748 
338 
35,873 

– 
537 
3,417 
51,475 
55,429 

1.71% 
2.14 
3.27 
1.83 
2.29% 

– 
2.08% 
1.58 
2.13 
2.10% 

8,314 
26,098 
7,182 
338 
41,932 

878 
1,003 
2,588 
– 
4,469 

2.36% 
1.94 
3.11 
1.82 
2.23% 

2.86% 
2.63 
2.09 
– 
2.36% 

10,505 
29,809 
4,936 
726 
45,976 

– 
1,428 
1,098 
– 
2,526 

2.10%
1.19
1.10
1.26%

3.12%
2.18
3.42
2.05
2.52%

–
2.46%
1.24
–
1.93%

Equity securities 

1,500 
$142,903 

1,367 
$126,046 

1,019
$122,338

Bank Owned Life Insurance and Annuities

The Company periodically insures the lives of certain bank officers in order to provide split-dollar life insurance benefits to some 
key officers and to offset the cost of providing post-retirement benefits through non-qualified plans. Some annuities are also owned 
to provide cash streams that match certain post-retirement liabilities. See Note 8 of Notes to Consolidated Financial Statements. 
The following table summarizes how the cash surrender values (in thousands) of these instruments changed annually in each of the 
last three years.

Beginning balance 

2014
$14,848 

2013
$14,402 

2012
$14,069

BOLI increase in cash surrender value 
BOLI receipt of death benefit 
Annuities net increase in cash surrender value 
Net change 

386 
(450) 
23 
(41) 

426 
– 
20 
446 

465
(147)
15
333

Ending balance 

$14,807 

$14,848 

$14,402

- 25 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment in Unconsolidated Subsidiary

The Company owns 39.16% of the outstanding common stock of Liverpool Community Bank (LCB), Liverpool, PA. This investment 
is accounted for under the equity method of accounting. The investment was carried at $4,369,000 as of December 31, 2014. The 
Company increases its investment in LCB for its share of earnings and decreases its investment by any dividends received from 
LCB. The investment is evaluated quarterly for impairment. A loss in value of the investment which is determined to be other than 
a temporary decline would be recognized as a loss in the period in which such determination is made. Evidence of a loss in value 
might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or 
inability of LCB to sustain an earnings capacity which would justify the current carrying value of the investment.  The carrying 
amount at December 31, 2014 represented an increase of $197,000 when compared to December 31, 2013. In connection with this 
investment, two representatives of Juniata serve on the Board of Directors of LCB.  

Goodwill and Intangible Assets

In 2006, the Company acquired a branch office in Richfield, PA. Completing this purchase was in line with a strategic goal of the 
Company to expand its base into contiguous market areas within rural Pennsylvania. Included in the purchase price of the branch 
was goodwill of $2,046,000. Additionally, core deposit intangible was acquired and had carrying values of $75,000 and $119,000, 
as of December 31, 2014 and December 31, 2013, respectively. The core deposit intangible is being amortized over a ten-year 
period on a straight-line basis. Goodwill is not being amortized, but is measured annually for impairment. 

The Company originates and sells residential mortgage loans into the secondary market, but retains the servicing on the loans. The 
mortgage servicing rights are valued based on the present value of estimated future cash flows on pools of mortgages stratified by 
rate and maturity date. The computed value is carried as an intangible asset. As of December 31, 2014, the fair value of mortgage 
servicing rights was $193,000, compared to $167,000 on December 31, 2013.

Deferred Taxes

The Company accounts for income taxes under the asset/liability method. Deferred tax assets and liabilities are recognized for the 
future consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities 
and  their  respective  tax  bases,  as  well  as  operating  loss  and  tax  credit  carry-forwards,  if  applicable. A  valuation  allowance  is 
established against deferred tax assets when, in the judgment of management, it is more likely than not that such deferred tax assets 
will not become realizable. Management has determined that there was no need for a valuation allowance for deferred taxes as of 
December 31, 2014 and 2013. As of December 31, 2014 and 2013, the Company recorded a net deferred tax asset of $672,000 
and $602,000, respectively, which was carried as a non-interest earning asset. Significant components of the increase of $70,000 
included:

1.  A change in the funded status of the Company’s defined benefit plan, increasing the deferred tax asset by $799,000,
2.  A decrease of $535,000 in the deferred tax asset relating to unrealized losses arising in the available-for-sale securities 

portfolio,

3.  A decrease of $104,000 in the deferred tax asset relating to loan origination costs and prepaid expense,
4.  A $36,000 increase in the deferred tax asset relating to the allowance for loan losses.

The remainder of the difference was due to the various other changes in gross temporary tax differences. See Note 15 of Notes to 
Consolidated Financial Statements.

- 26 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following table summarizes the components of the non-interest earning asset category, and how the ending balances (in thousands) 
changed annually in each of the last three years. 

Other Non-interest Earning Assets

Beginning balance 

Cash and due from banks 
Premises and equipment, net 
Other real estate owned 
Investment in low income housing 
Other receivables and prepaid expenses,
including deferred tax assets 

Net change 

Ending balance 

2014
$23,614 

2013
$28,893 

2012
$24,386

(1,813) 
203 
(49) 
(143) 

(933) 
(2,735) 

(5,691) 
(142) 
(147) 
194 

507 
(5,279) 

2,187
(238)
1
3,403

(846)
4,507

$20,879 

$23,614 

$28,893

Deposits

At December 31, 2014, total deposits were $380,884,000, an increase of $1,239,000 from total deposits on December 31, 2013. From 
year-end 2012 to year-end 2013, total deposits decreased by $7,106,000. The following table summarizes how the ending balances 
(in thousands) changed annually in each of the last three years.

Beginning balance 

Demand deposits 
Interest bearing demand deposits 
Savings deposits 
Time deposits, $100,000 and greater 
Time deposits, other 
Net change 

2014
$379,645 

2013
$386,751 

2012
$386,665 

3,086 
5,808 
6,669 
(3,290) 
(11,034) 
1,239 

3,293 
(482) 
4,379 
(2,012) 
(12,284) 
(7,106) 

6,567
(2,707)
5,667

(26) 
(9,415)
86

Ending balance 

$380,884 

$379,645 

$386,751

- 27 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following table shows (in thousands of dollars) the comparison of average core deposits and average time deposits as a percentage 
of total deposits for each of the last three years.

Changes in Deposits
(Dollars in thousands)

Increase (Decrease)
Amount

%

2014
Average
Balance

2013
Average
Balance

Increase (Decrease)
Amount

%

2012
Average
Balance

$  37,374 
60,546 
65,275 
77,399 
240,594 

$  (1,546) 
5,128 
5,349 
6,393 
15,324 

(4.0)% 
9.3 
8.9 
9.0 
6.8 

$  38,920 
55,418 
59,926 
71,006 
225,270 

$  (3,073) 
812 
3,663 
5,782 
7,184 

(7.3)% 
1.5 
6.5 
8.9 
3.3 

$  41,993
54,606
56,263
65,224
218,086

29,051 
118,694 
147,745 

(3,209) 
(10,723) 
(13,932) 

(9.9) 
(8.3) 
(8.6) 

32,260 
129,417 
161,677 

(2,159) 
(11,008) 
(13,167) 

(6.3) 
(7.8) 
(7.5) 

34,419
140,425
174,844

Core transaction deposits:
  Money market 

Interest bearing demand 

  Savings 
  Demand 
  Total 

Time deposits:

$100,000 and greater 

  Other  

  Total 

Total deposits 

$388,339 

$   1,392 

0.4% 

$386,947 

$  (5,983) 

(1.5)% 

$392,930

Average deposits increased $1,392,000, or 0.4%, to $388,339,000 in 2014 following a decrease in 2013 of $5,983,000, or 1.5%, to 
$386,947,000. Core transaction accounts increased by 6.8% and 3.3%, respectively, in 2014 and 2013. We believe that, over the past 
two years, because of the market uncertainties that accompany uncertain economic periods, investors have moved balances of available 
funds into safe, FDIC-insured banking institutions and particularly into liquid transaction accounts. In both 2014 and 2013 however, 
funds invested in time deposits have declined. Due to the sustained low-interest rate environment, we believe many investors are 
seeking higher yields than are available in time deposit products. We continue to provide alternatives to such investors through the 
sale of our wealth management (non-deposit) products and are seeing investors seeking dividend yields in the stock market as well.

The consumer continues to have a need for transaction accounts, and the Bank is continuing to focus on that need in order to build 
deposit relationships. Our products are geared toward low-cost convenience and ease for the customer. The Company’s strategy 
is to aggressively seek to grow customer relationships by staying in touch with customers’changing needs and new methods of 
connectivity, in an effort to increase deposit (and loan) market share. Recently, the Bank has added identity protection services as 
an option for all consumer demand depositors. We believe this product to be a valuable and essential tool necessary to combat the 
upsurge in fraud and identity theft. This product is a unique benefit to our customers as there are no other banks in our immediate 
market that offer a similar service. 

The Bank competes in the marketplace with many sources that offer products that directly compete with traditional banking products. 
In keeping with our desire to provide our customers with a full array of financial services, we supplement the services traditionally 
offered by our Trust Department by staffing our community offices with wealth management consultants that are licensed and trained 
to sell variable and fixed rate annuities, mutual funds, stock brokerage services and long-term care insurance. Although the sale of 
these products can reduce the Bank’s deposit levels, these products offer solutions for our customers that traditional bank products 
cannot and allow us to more completely service our customer base. Fee income from the sale of non-deposit products (primarily 
annuities and mutual funds) was $352,000 and $375,000 in 2014 and 2013, respectively, representing approximately 7.4% and 8.3%, 
respectively, of total pre-tax income.

- 28 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Other Interest Bearing Liabilities

Juniata funds its needs primarily with local deposits and when necessary, relies on external funding sources for additional funding 
requirements. These funding sources include credit facilities at correspondent banks and the Federal Home Loan Bank of Pittsburgh. 
Juniata’s average balances for all borrowings increased in 2014 by $18,741,000, following an increase of $3,518,000 in 2013 as 
compared to 2012. The increase in 2013 was related to the Company’s use of short-term borrowings to fund loan and investment 
growth. The increase in 2014 was primarily due to the issuance of long-term debt to provide funding for the loan growth and the 
restructuring of the investment portfolio.

Repurchase agreements 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 

2014
Average
Balance

$  4,265 
5,003 
16,952 
1,369 
$27,589 

Changes in Borrowings
(Dollars in thousands)

Increase (Decrease)
Amount

%

$      (67) 
1,804 
16,952 
52 
$18,741 

(1.5)% 
56.4 
– 
3.9 
211.8% 

Pension Plan

2013
Average
Balance

$4,332 
3,199 
– 
1,317 
$8,848 

Increase (Decrease)
Amount

%

$   724 
2,737 
– 
57 
$3,518 

20.1% 

592.4 
– 
4.5 
66.0% 

2012
Average
Balance

$3,608
462
–
1,260
$5,330

Through its noncontributory pension plan, the Company provides pension benefits to substantially all of its employees that were 
employed as of December 31, 2007. Benefits are provided based upon an employee’s years of service and compensation through 
December 31, 2012. Effective December 31, 2012, the defined benefit retirement plan was amended to cease future service accruals 
after that date (frozen). ASC Topic 715 gives guidance on the allowable pension expense that is recognized in any given year. In 
determining the appropriate amount of pension expense to recognize, management must make subjective assumptions relating to 
amounts and rates that are inherently uncertain. Please refer to Note 20 of Notes to Consolidated Financial Statements.

- 29 -

 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Stockholders’ Equity

Total stockholders’ equity decreased by $128,000 in 2014. The small net decrease in stockholders’ equity resulted from a number of 
factors. The other comprehensive loss associated with the company’s defined benefit plan, net of tax caused a decrease of $1,585,000. 
In 2014, the status of the plan became underfunded as a result of the change in assumptions applied to the actuarial calculation of 
the projected benefit obligation. Previously, the plan was considered to be overfunded, but as of December 31, 2014 was considered 
to be underfunded. It is the Company’s practice to use the most recently updated mortality tables in the assumptions, which projects 
significant mortality improvement to the Company’s participant characteristics. Additionally, the discount rate assumption used 
to determine the benefit obligations dropped by 75 basis points as of December 31, 2014 compared to December 31, 2013. These 
factors combined to create the significant change to the funded status. Partially offsetting this change was an increase in fair values 
of investment securities at year-end 2014 as compared to year-end 2013, adding $1,047,000 back to equity. Undistributed earnings 
added $526,000 while stock-based transactions used $116,000. The following table summarizes how the components of equity (in 
thousands) changed annually in each of the last three years.

Beginning balance 

Net income 
Dividends 
Stock-based compensation 
Repurchase of stock, net of re-issuance 
Net change in unrealized security gains 

2014
$49,984 

2013
$50,297 

2012
$49,720

4,216 
(3,690) 
47 
(163) 
1,047 

4,001 
(3,707) 
30 
(397) 
(1,551) 

3,648 
(3,724)
25
(209)
(23)

Defined benefit retirement plan adjustments,

net of tax 

Net change 

(1,585) 
(128) 

1,311 
(313) 

860 
577

Ending balance 

$49,856 

$49,984 

$50,297

On average, stockholders’ equity in 2014 was $50,704,000, an increase of 2.3% from $49,571,000 in 2013. The average in 2012 
was $49,766,000. At December 31, 2014, Juniata held 558,385 shares of stock in treasury at a cost of $10,746,000 as compared 
to 549,560 shares in 2013 at a cost of $10,591,000. These increases are a result of the Company’s stock repurchase program (See 
Note 16 of Notes to Consolidated Financial Statements). Return on average equity increased to 8.31% in 2014 from 8.07% in 2013.

The Company periodically repurchases shares of its common stock under the share repurchase program approved by the Board of 
Directors. In September of 2008, the Board of Directors authorized the repurchase of an additional 200,000 shares of its common 
stock through its share repurchase program. The program will remain authorized until all approved shares are repurchased, unless 
terminated by the Board of Directors. Repurchases have typically been accomplished through open market transactions and have 
complied with all regulatory restrictions on the timing and amount of such repurchases. Shares repurchased have been added to treasury 
stock and accounted for at cost. These shares may be periodically reissued for stock option exercises, employee stock purchase plan 
purchases and to fulfill dividend reinvestment program needs. During 2014, 12,322 shares were repurchased in conjunction with the 
current program. Remaining shares authorized for repurchase were 31,153 as of December 31, 2014.

In  each  of  the  years  2014,  2013  and  2012,  Juniata  declared  dividends  of  $0.88  per  common  share.  (See  Note  16  of  Notes  to 
Consolidated Financial Statements regarding restrictions on dividends from the Bank to the Company.)  The dividend payout ratio 
was 87.5% and 92.65% in 2014 and 2013, respectively. In January 2015, the Board of Directors declared a dividend of $0.22 per 
share to stockholders of record on February 13, 2015, payable on March 2, 2015. 

Juniata’s book value per share at December 31, 2014 was $11.91, as compared to $11.91 and $11.92 at December 31, 2013 and 
2012, respectively. Juniata’s average equity to assets ratio for 2014, 2013 and 2012 was 10.77%, 11.02% and 10.96%, respectively. 
Refer also to the Capital Risk section in the Asset / Liability management discussion that follows.

- 30 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Asset / Liability Management Objectives

Management believes that optimal performance is achieved by maintaining overall risks at a low level. Therefore, the objective of 
asset/liability management is to control risk and produce consistent, high quality earnings independent of changing interest rates. 
The Company has identified five major risk areas discussed below:

Liquidity Risk

• 
•  Capital Risk
•  Market / Interest Rate Risk
Investment Portfolio Risk
• 
Economic Risk
• 

Liquidity Risk

Through liquidity risk management, we seek to maintain our ability to readily meet commitments to fund loans, purchase assets and 
other securities and repay deposits and other liabilities. This area also includes the ability to manage unplanned changes in funding 
sources and recognize and address changes in market conditions that affect the quality of liquid assets. Juniata has developed a 
methodology for assessing its liquidity risk through an analysis of its primary and total liquidity sources. Three types of liquidity 
sources are (1) asset liquidity, (2) liability liquidity and (3) off-balance sheet liquidity.

Asset liquidity refers to assets that we are quickly able to convert into cash, consisting of cash, federal funds sold and securities. 
Short-term liquid assets generally consist of federal funds sold and securities maturing over the next twelve months. The quality of 
our short-term liquidity is very good: as federal funds are unimpaired by market risk and as bonds approach maturity, their value 
moves closer to par value. Liquid assets tend to reduce earnings when there is not an immediate use for such funds, since normally 
these assets generate income at a lower rate than loans or other longer-term investments.

Liability  liquidity  refers  to  funding  obtained  through  deposits.  The  largest  challenge  associated  with  liability  liquidity  is  cost. 
Juniata’s ability to attract deposits depends primarily on several factors, including sales effort, competitive interest rates and other 
conditions that help maintain consumer confidence in the stability of the financial institution. Large certificates of deposit, public 
funds and brokered deposits are all acceptable means of generating and providing funding. If the cost is favorable or fits the overall 
cost structure of the Bank, then these sources have many benefits. They are readily available, come in large block size, have investor-
defined maturities and are generally low maintenance. 

Off-balance sheet liquidity is closely tied to liability liquidity. Sources of off-balance sheet liquidity include Federal Home Loan 
Bank  borrowings,  repurchase  agreements  and  federal  funds  lines  with  correspondent  banks.  These  sources  provide  immediate 
liquidity to the Bank. They are available to be deployed when a need arises. These instruments also come in large block sizes, have 
investor-defined maturities and generally require low maintenance. 

“Available liquidity” encompasses all three sources of liquidity when determining liquidity adequacy. It results from the Bank’s access 
to short-term funding sources for immediate needs and long-term funding sources when the need is determined to be permanent. 
Management uses both on-balance sheet liquidity and off-balance sheet liquidity to manage its liquidity position. The Company’s 
liquidity strategy is to maintain an adequate volume of high quality liquid instruments to facilitate customer liquidity demands. 
Management also maintains sufficient capital, which provides access to the liability and off-balance sheet sides of the balance sheet 
for funding. An active knowledge of debt funding sources is important to liquidity adequacy.

Contingency funding management involves maintaining contingent sources of immediate liquidity. Management believes that it must 
consider an array of available sources in terms of volume, maturity, cash flows and pricing. To meet demands in the normal course 
of business or for contingency, secondary sources of funding such as public funds deposits, collateralized loans, sales of investment 
securities or sales of loan receivables are considered.

- 31 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

It is the Company’s policy to maintain both a primary liquidity ratio and a total liquidity ratio of at least 10% of total assets. The 
primary liquidity ratio equals liquid assets divided by total assets, where liquid assets equal the sum of cash and due from banks, 
federal funds sold, interest-bearing deposits with other banks and available for sale securities. Total liquidity is comprised of all 
components noted in primary liquidity plus securities classified as held-to-maturity, if any. If either of these liquidity ratios falls 
below 10%, it is the Company’s policy to increase liquidity in a timely manner to achieve the required ratio.

It is the Company’s policy to maintain available liquidity at a minimum of 10% of total assets and contingency liquidity at a minimum 
of 7.5% of total assets. 

Juniata is a member of the Federal Home Loan Bank (FHLB) of Pittsburgh, which provides short-term liquidity and a source for 
long-term borrowings. The Bank uses this vehicle to satisfy temporary funding needs throughout the year. The Company had short-
term borrowings of $15,950,000 on December 31, 2014 and $8,400,000 on December 31, 2013.

The Bank’s maximum borrowing capacity with the Federal Home Loan Bank of Pittsburgh (“FHLB”) is $132,601,000 at December 
31, 2014. In order to borrow additional amounts, the FHLB would require the Bank to purchase additional FHLB Stock. The FHLB is 
a source of both short-term and long-term funding. The Bank must maintain sufficient qualifying collateral to secure all outstanding 
advances. 

Juniata needs to have liquid resources available to fulfill contractual obligations that require future cash payments. The table below 
summarizes the Company’s significant contractual obligations to third parties (in thousands of dollars), by type, that are fixed and 
determined at December 31, 2014. Further discussion of the nature of each obligation is included in the referenced note to the 
consolidated financial statements.

Contractual Obligations

Note
Reference

Total

Payments Due by Period
One to
Three
Years

Three to
Five
Years

Less than
One Year

More than
Five
Years

Certificates of deposits 
Short-term borrowings and

security repurchase agreements 

Long-term debt
Operating lease obligations 
Other long-term liabilities

3rd party data processor contract 
Supplemental retirement and
deferred compensation 

12 

13 

14 

23 

20 

$140,082 

$77,487 

$37,609 

$19,791 

$5,195

43,044 

20,544 

13,750 

8,750 

344 

1,848 

124 

528 

178 

1,056 

42 

264 

–

–

–

3,060 
$188,378 

335 
$99,018 

488 
$53,081 

376 
$29,223 

1,861
$7,056

The schedule of contractual obligations (above) excludes expected defined benefit retirement payments that will be paid from the 
plan assets, as referenced in Note 20 of Notes to Consolidated Financial Statements.

- 32 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Capital Risk

The Company maintains sufficient core capital to protect depositors and stockholders and to take advantage of business opportunities 
while ensuring that it has resources to absorb the risks inherent in the business. Federal banking regulators have established capital 
adequacy requirements for banks and bank holding companies based on risk factors, which require more capital backing for assets 
with higher potential credit risk than assets with lower credit risk. All banks and bank holding companies are currently required 
to have a minimum of 4% of risk adjusted assets in Tier I capital and 8% of risk adjusted assets in Total capital (Tier I and Tier 
II capital). As of December 31, 2014 and 2013, Juniata’s Tier I capital ratio was 16.28% and 17.13%, respectively, and its Total 
capital ratio was 17.12% and 17.97%, respectively. Additionally, banking organizations must maintain a minimum Tier I capital 
to total average asset (leverage) ratio of 3%. This 3% leverage ratio is a minimum for the top-rated banking organizations without 
any supervisory, financial or operational weaknesses or deficiencies. Other banking organizations are required to maintain leverage 
capital ratios 100 to 200 basis points above the minimum depending on their financial condition.  At December 31, 2014 and 2013, 
Juniata’s leverage ratio was 10.65% and 11.04%, respectively, with a required leverage ratio of 4% (see Note 16 of Notes to the 
Consolidated Financial Statements).

In December 2010, the Basel Committee released its final framework for strengthening international capital and liquidity regulation, 
officially identified by the Basel Committee as “Basel III”. In July, 2013, the Federal Reserve Board approved the final rules (the 
“Basel III Rules”) which substantially revise the risk-based capital requirements applicable to bank holding companies and depository 
institutions. The new rules, which will begin phase-in starting January 1, 2015, with final phase-in completed by January 1, 2019:

• 

 Create a new minimum Common Equity Tier I capital ratio of 4.50% of risk-weighted assets and a minimum Tier 1 capital 
ratio of 6.00% of risk-weighted assets;

•  Continue the current minimum Total Capital Ratio at 8.00% of risk-weighted assets and the minimum Tier 1 Leverage 

• 

Capital Ratio at 4.00% of average assets;
Institute  a  ”capital  conservation  buffer”  of  2.50%  above  the  minimum  risk-based  capital  requirements,  which,  if  not 
maintained, restricts an institution from making capital distributions and certain discretionary bonus payments;

•  Revise the definition of capital such that certain non-qualifying capital instruments, including cumulative preferred stock 
and trust preferred securities, will be excluded as a component of Tier 1 Capital for institutions of the Company’s size; and
•  Expand the risk-weightings categories and weights for assets and off balance sheet exposures to a much larger and more 
risk-sensitive number of categories, depending on the nature of the assets, and results in higher risk weights for a variety 
of asset categories. 

Once the new capital conservation buffer rules go into effect, if the Company’s bank subsidiary (The Juniata Valley Bank) fails to 
maintain the required minimum capital conservation buffer, the Company may be unable to obtain capital distributions from it, which 
could negatively impact the Company’s ability to pay dividends, service debt obligations or repurchase common stock. In addition, 
such a failure could result in a restriction on the Company’s ability to pay certain cash bonuses to executive officers, negatively 
impacting the Company’s ability to retain key personnel.

As of December 31, 2014, the Company believes its current capital levels would meet the fully phased-in minimum capital requirements, 
including capital conservation buffer, as prescribed in the U.S. Basel III Capital Rules.

Market / Interest Rate Risk

Market risk is the exposure to economic loss that arises from changes in the values of certain financial instruments. The types of 
market risk exposures generally faced by financial institutions include equity market price risk, interest rate risk, foreign currency 
risk and commodity price risk. Due to the nature of its operations, only equity market price risk and interest rate risk are significant 
to the Company.

Equity market price risk is the risk that changes in the values of equity investments could have a material impact on the financial 
position or results of operations of the Company. The Company’s equity investments consist of common stocks of publicly traded 
financial institutions. 

- 33 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Declines and volatility in the values of financial institution stocks have significantly reduced the likelihood of realizing significant 
gains in the near-term. Although the Company has realized occasional gains from this portfolio in the past, the primary objective of 
the portfolio is to achieve value appreciation in the long term while earning consistent, attractive after-tax yields from dividends. 
The carrying value of the financial institutions stocks accounted for 0.3% of the Company’s total assets as of December 31, 2014. 
Management performs an impairment analysis on the entire investment portfolio, including the financial institutions stocks on a 
quarterly basis. No “other-than-temporary” impairment was identified or recorded on stocks in 2014, 2013 or 2012; however, there 
is no assurance that declines in market values of the common stock portfolio in the future will not result in subsequent “other-than-
temporary” impairment charges, depending upon facts and circumstances present. 

The equity investments in the Corporation’s portfolio had an adjusted cost basis of approximately $1,055,000 and a fair value of 
$1,500,000 at December 31, 2014, resulting in net unrealized gains in this portfolio of $445,000 at December 31, 2014.

In addition to its equity portfolio, the Company’s investment management and trust services revenue could be impacted by fluctuations 
in the securities markets. A portion of the Company’s trust revenue is based on the value of the underlying investment portfolios. If 
securities values decline, the Company’s trust revenue could be negatively impacted. 

Interest rate risk creates exposure in two primary areas. First, changes in rates have an impact on the Company’s liquidity position 
and could affect its ability to meet obligations and continue to grow.  Second, movements in interest rates can create fluctuations in 
the Company’s net interest income and changes in the economic value of equity.

The primary objective of the Company’s asset-liability management process is to maximize current and future net interest income 
within acceptable levels of interest rate risk while satisfying liquidity and capital requirements. Management recognizes that a certain 
amount of interest rate risk is inherent, appropriate and necessary to ensure profitability. A simulation analysis is used to assess 
earnings and capital at risk from movements in interest rates. The model considers three major factors of (1) volume differences, 
(2) repricing differences, and (3) timing in its income simulation. As of the most recent model run, data was disseminated into 
appropriate repricing buckets, based upon the static position at that time. The interest-earning assets and interest-bearing liabilities 
were  assigned  a  multiplier to  simulate  how  much  that  particular  balance  sheet  item  would  re-price  when  interest  rates  change. 
Finally, the estimated timing effect of rate changes is applied, and the net interest income effect is determined on a static basis (as 
if no other factors were present). As the table below indicates, based upon rate shock simulations on a static basis, the Company’s 
balance sheet is relatively rate-neutral as rates decline. Each 100 basis point increase results in approximately $569,000 decline 
in net interest income in the static environment. This negative effect of rising rates is offset to a large degree by the positive effect 
of imbedded options that include loans floating above their floors and likely internal deposit pricing strategies. After applying the 
effects of options, over a one-year period, the net effect of an immediate 100, 200, 300 and 400 basis point rate increase would 
decrease net interest income by $197,000, $372,000, $1,608,000 and $2,013,000, respectively. Rate shock modeling was done for 
a declining rate of 25 basis points only, as the federal funds target rate currently is between zero and 0.25%. As the table below 
indicates, the net effect of interest rate risk on net interest income is an increase of $77,000 in net interest income in a declining rate 
environment. Juniata’s rate risk policies provide for maximum limits on net interest income that can be at risk for 100 through 400 
basis point changes in interest rates. 

Effect of Interest Rate Risk on Net Interest Income
(Dollars in thousands)

Change in Interest Rates
(Basis Points)

Change in Net Interest Income
Due to Interest Rate Risk (Static)

Change in Net Interest Income
Due to Imbedded Options

Total Change in
Net Interest Income

400 
300 
200 
100 
0 
(25) 

$(2,277) 
(1,708) 
(1,139) 
(569) 
– 
143 

$264 
100 
767 
372 
– 
(66) 

$(2,013)
(1,608)
(372)
(197)
–
77

The net interest income at risk position remained within the guidelines established by the Company’s asset/liability policy in each 
of the above scenarios.

- 34 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Table 5, presented below, illustrates the maturity distribution of the Company’s interest-sensitive assets and liabilities as of December 
31, 2014. Earliest re-pricing opportunities for variable and adjustable rate products and scheduled maturities for fixed rate products 
have been placed in the appropriate column to compute the cumulative sensitivity ratio (ratio of interest-earning assets to interest-
bearing liabilities). Securities with call features are treated as though the call date is the maturity date. Through one year, the cumulative 
sensitivity ratio is 0.64, indicating a liability-sensitive balance sheet, when measured on a static basis.

Table 5
MATURITY DISTRIBUTION
AS OF DECEMBER 31, 2014
(Dollars in thousands)
Remaining Maturity / Earliest Possible Repricing

Interest Earning Assets

Interest bearing deposits 
Investment securities:

Debt securities - taxable 
Debt securities - tax-exempt 
  Mortgage-backed securities 

Stocks 

Loans:

Commercial, financial and agricultural 
Real estate - construction 
Other loans 

Total Interest Earning Assets 
Interest Bearing Liabilities
Demand deposits 
Savings deposits 
Certificates of deposit over $100,000 
Time deposits 
Securities sold under agreements to repurchase 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 

Within One
Year

Over One
Year But
Within Five
Years

Over
Five
Years

Total

$          10 

$          – 

$         – 

$         10

40,235 
11,180 
9,187 
– 

14,512 
9,541 
84,523 

11,076 
19,669 
28,818 
– 

7,771 
6,732 
98,743 

2,327 
1,487 
17,424 
1,500 

1,455 
4,440 
67,184 

53,638
32,336
55,429
1,500

23,738
20,713
250,450

169,188 

172,809 

95,817 

437,814

95,675 
67,430 
15,914 
61,573 
4,594 
15,950 
– 
1,412 

– 
– 
10,438 
46,962 
– 
– 
22,500 
– 

– 
– 
1,353 
3,842 
– 
– 
– 
– 

95,675
67,430
27,705
112,377
4,594
15,950
22,500
1,412

Total Interest Bearing Liabilities 

262,548 

79,900 

5,195 

347,643

Gap  

Cumulative Gap 

$  (93,360) 

$ 92,909 

$90,622 

$  90,171

$  (93,360) 

$     (451) 

$90,171

Cumulative sensitivity ratio 

0.64 

1.00 

1.26

Commercial, financial and agricultural

Loans maturing after one year with:
Fixed interest rates 
Variable interest rates 
Total 

$   6,573 
7,250 
$ 13,823 

$  1,455 
1,140 
$  2,595 

$    8,028
8,390
$  16,418

- 35 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment Portfolio Risk

Management considers its investment portfolio risk as the amount of appreciation or depreciation the investment portfolio will 
sustain when interest rates change. The securities portfolio will decline in value when interest rates rise and increase in value when 
interest rates decline. Securities with long maturities, excessive optionality (as a result of call features) and unusual indexes tend 
to produce the most market risk during interest rate movements. Rate shocks of minus 100 and plus 100, 200, 300 and 400 basis 
points were applied to the securities portfolio to determine how Tier 1 capital would be affected if the securities portfolio had to be 
liquidated and all gains and losses were recognized. The test revealed that, as of December 31, 2014, the risk-based capital ratio 
would remain adequate under these scenarios.

Economic Risk

Economic risk is the risk that the long-term or underlying value of the Company will change if interest rates change. Economic 
value of equity (EVE) represents the change in the value of the balance sheet without regard to business continuity. Generally, banks 
are exposed to rising interest rates on an economic value of equity basis because of the inherent mismatch between longer duration 
assets compared to shorter duration liabilities. Rate shocks are applied to all financial assets and liabilities, using parallel and non-
parallel rate shifts of 100 to 400 basis points to estimate the change in EVE under the various scenarios. As of December 31, 2014, 
a non-parallel 200 basis point increase shock in rates produced an estimated 6.7% decline in EVE, indicating a stable value well 
within Juniata’s policy guidelines.

Off-Balance Sheet Arrangements

The Company has numerous off-balance sheet loan obligations that exist in order to meet the financing needs of its customers. These 
financial instruments include commitments to extend credit, unused lines of credit and letters of credit. Because many commitments 
are expected to expire without being drawn upon, the total commitment amounts do not necessarily represent future cash requirements. 
These instruments involve, to varying degrees, elements of credit and interest rate risk that are not recognized in the consolidated 
financial statements. The Company does not expect that these commitments will have an adverse effect on its liquidity position. 

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend 
credit and financial guarantees written is represented by the contractual notional amount of those instruments. The Company uses 
the same credit policies in making these commitments as it does for on-balance sheet instruments. 

The Company had outstanding loan origination commitments aggregating $38,776,000 and $33,532,000 at December 31, 2014 and 
2013, respectively. In addition, the Company had $6,245,000 and $7,457,000 outstanding in unused lines of credit commitments 
extended to its customers at December 31, 2014 and 2013, respectively.

Letters of credit are instruments issued by the Company that guarantee payment by the Bank to the beneficiary in the event of default 
by the Company’s customer in the non-performance of an obligation or service. Most letters of credit are extended for a one-year 
period. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers. The Company holds collateral supporting those commitments for which collateral is deemed necessary. The amount of 
the liability as of December 31, 2014 and 2013 for guarantees under letters of credit issued is not material.

The  maximum  undiscounted  exposure  related  to  these  guarantees  at  December  31,  2014  was  $1,602,000,  and  the  approximate 
value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $5,168,000.

In 2009, the Company executed an agreement to obtain technology outsourcing services through an outside service bureau, and those 
services began in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the end of the 
8-year commitment period. The termination fee would be an amount equal to one hundred percent of the estimated remaining value 
of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of the terminated 
services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the terminated services 
if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the terminated services 
if terminated in contract years five through eight. Termination fees are estimated to be approximately $1,108,000 at December 31, 
2014.  Since the Company does not expect to terminate these services prior to the end of the commitment period, no liability has 
been recorded at December 31, 2014.

The Company has no investment in or financial relationship with any unconsolidated entities that are reasonably likely to have a 
material effect on liquidity or the availability of capital resources.

- 36 -

Juniata Valley Financial Corp. and Subsidiary

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Effects of Inflation

The performance of a bank is affected more by changes in interest rates than by inflation; therefore, the effect of inflation is normally 
not as significant to the Company as it is to other businesses and industries. During periods of high inflation, the money supply 
usually increases and banks normally experience above average growth in assets, loans and deposits. A bank’s operating expenses 
may increase during inflationary times as the price of goods and services increase. 

A bank’s performance is also affected during recessionary periods. In times of recession, a bank usually experiences a tightening on 
its earning assets and on its profits. A recession is usually an indicator of higher unemployment rates, which could mean an increase 
in the number of nonperforming loans because of continued layoffs and other deterioration of consumers’ financial condition.

- 37 -

Juniata Valley Financial Corp. and Subsidiary

Report on Management’s Assessment of Internal Control over Financial Reporting

Management is responsible for the preparation, integrity and fair presentation of the consolidated financial statements included in 
this Annual Report on Form 10-K. The consolidated financial statements and notes included in this annual report have been prepared 
in conformity with accounting principles generally accepted in the United States of America, and as such, include some amounts 
that are based on management’s best estimates and judgments.

The  Company’s  management  is  responsible  for  establishing  and  maintaining  effective  internal  control  over  financial  reporting. 
The system of internal control over financial reporting, as it relates to the financial statements, is evaluated for effectiveness by 
management and tested for reliability through a program of internal audits and management testing and review. Actions are taken 
to correct potential deficiencies as they are identified. Any system of internal control, no matter how well designed, has inherent 
limitations, including the possibility that a control can be circumvented or overridden and misstatements due to error or fraud may 
occur and not be detected. Also, because of changes in conditions, internal control effectiveness may vary over time. Accordingly, 
even an effective system of internal control will provide only a reasonable assurance with respect to financial statement preparation. 

Management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2014. In 
making this assessment, it used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission 
(COSO) in Internal Control-Integrated Framework (2013). Based on our assessment, management concluded that as of December 
31, 2014, the Company’s internal control over financial reporting is effective and meets the criteria of the Internal Control-Integrated 
Framework (2013).

The independent registered public accounting firm that audited the consolidated financial statements included in the annual report 
has issued an attestation report on the Company’s internal control over financial reporting.

Marcie A. Barber, President and Chief Executive Officer

JoAnn N. McMinn, Chief Financial Officer

- 38 -

Report of Independent Registered Public Accounting Firm on Effectiveness
of Internal Control over Financial Reporting

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited Juniata Valley Financial Corp. and its wholly-owned subsidiary’s, The Juniata Valley Bank, (the 
“Company”) internal control over financial reporting as of December 31, 2014, based on criteria established in 
Internal  Control  –  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the 
Treadway  Commission  (COSO). The  Company’s  management  is  responsible  for  maintaining  effective  internal 
control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, 
included in the accompanying “Item 9A, Report on Management’s Assessment of Internal Control over Financial 
Reporting.” Our responsibility is to express an opinion on the Company’s internal control over financial reporting 
based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether effective internal control over financial reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed 
risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. 
We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles. A company’s internal control over financial reporting includes those 
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and 
fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance 
with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could 
have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting 
as of December 31, 2014, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States),  the  consolidated  statements  of  financial  condition  as  of  December  31,  2014  and  2013  and  the  related 
consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows of Juniata Valley 
Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank for each of the two years in the period 
ended December 31, 2014, and our report dated March 16, 2015 expressed an unqualified opinion.

/s/ BDO USA, LLP
Harrisburg, Pennsylvania
March 16, 2015

- 39 -

Report of Independent Registered Public Accounting Firm
on Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited the accompanying consolidated statements of financial condition of Juniata Valley Financial Corp., 
and its wholly-owned subsidiary, The Juniata Valley Bank, (the “Company”) as of December 31, 2014 and 2013 
and the related consolidated statements of income, comprehensive income, stockholders’ equity and cash flows 
for each of the two years in the period ended December 31, 2014. These consolidated financial statements are the 
responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated 
financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the consolidated financial statements are free of material misstatement. An audit also includes examining, 
on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements, assessing 
the accounting principles used and significant estimates made by management, as well as evaluating the overall 
consolidated financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Juniata Valley Financial Corp.  and its wholly-owned subsidiary, The Juniata Valley Bank at 
December 31, 2014 and 2013, and the results of their operations and their cash flows for each of the two years in 
the period ended December 31, 2014, in conformity with accounting principles generally accepted in the United 
States of America. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States), the Company’s internal control over financial reporting as of December 31, 2014, based on criteria established 
in the Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission (COSO), and our report dated March 16, 2015, expressed an unqualified opinion.

/s/ BDO USA, LLP
Harrisburg, Pennsylvania
March 16, 2015

- 40 -

Report of Independent Registered Public Accounting Firm
on Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited the accompanying consolidated statements of income, comprehensive income, stockholders’ equity, 
and cash flows of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank (the 
“Company”) for the year ended December 31, 2012. These consolidated financial statements are the responsibility of 
the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements 
based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a 
test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also 
includes assessing the accounting principles used and significant estimates made by management, as well as evaluating 
the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
results of operations and cash flows of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata 
Valley Bank, for the year ended December 31, 2012, in conformity with accounting principles generally accepted 
in the United States of America.

Baker Tilly Virchow Krause, LLP
Pittsburgh, Pennsylvania
March 15, 2013

- 41 -

Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Financial Condition
(in thousands, except share data)

ASSETS

December 31,

2014

2013

Cash and due from banks 
Interest bearing deposits with banks 
Cash and cash equivalents 

Interest bearing time deposits with banks 
Securities available for sale 
Restricted investment in Federal Home Loan Bank (FHLB) stock 
Investment in unconsolidated subsidiary 
Total loans 

Less: Allowance for loan losses 

Total loans, net of allowance for loan losses 
Premises and equipment, net 
Other real estate owned 
Bank owned life insurance and annuities 
Investment in low income housing project 
Core deposit intangible 
Goodwill  
Mortgage servicing rights 
Accrued interest receivable and other assets 

Total assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY

Liabilities:

Deposits:

Non-interest bearing 
Interest bearing 

Total deposits 

Securities sold under agreements to repurchase 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 
Accrued interest payable and other liabilities 

Total liabilities 

Stockholders’ Equity:

Preferred stock, no par value: 

Authorized - 500,000 shares, none issued

Common stock, par value $1.00 per share: 
Authorized - 20,000,000 shares
Issued - 4,745,826 shares
Outstanding - 

4,187,441 shares at December 31, 2014;
4,196,266 shares at December 31, 2013 

Surplus   
Retained earnings 
Accumulated other comprehensive loss 
Cost of common stock in Treasury:

558,385 shares at December 31, 2014;
549,560 shares at December 31, 2013 

Total stockholders’ equity 
Total liabilities and stockholders’ equity 

See Notes to Consolidated Financial Statements

- 42 -

$    6,757 
10 
6,767 

– 
142,903 
2,726 
4,369 
294,901 
(2,380) 
292,521 
6,533 
232 
14,807 
3,847 
74 
2,046 
193 
3,511 
$480,529 

$  77,697 
303,187 
380,884 

4,594 
15,950 
22,500 
1,412 
5,333 
430,673 

$    8,570
43
8,613

249
126,046
1,967
4,172
277,798
(2,287)
275,511
6,330
281
14,848
3,990
119
2,046
167
4,443
$448,782

$  74,611
305,034
379,645

5,397
8,400
–
1,356
4,000
398,798

– 

–

4,746 
18,409 
39,644 
(2,197) 

4,746
18,370
39,118
(1,659)

(10,746) 
49,856 
$480,529 

(10,591) 
49,984
$448,782

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Income
(in thousands, except share and per share data)

Interest income:

Loans, including fees 
Taxable securities 
Tax-exempt securities 
Other interest income 

Total interest income 

Interest expense:
Deposits  
Securities sold under agreements to repurchase 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 
Total interest expense 

Net interest income 

Provision for loan losses 

Net interest income after provision for loan losses 

Non-interest income:

Customer service fees 
Debit card fee income 
Earnings on bank owned life insurance and annuities 
Trust fees 
Commissions from sales of non-deposit products 
Income from unconsolidated subsidiary 
Fees derived from loan activity 

  Mortgage banking income 

Gain (loss) on calls of securities 
Gain from life insurance proceeds 
Other non-interest income 

Total non-interest income 

Non-interest expense:

Employee compensation expense 
Employee benefits 
Occupancy 
Equipment 
Data processing expense 
Director compensation 
Professional fees 
Taxes, other than income 
FDIC Insurance premiums 
Loss (gain) on sales of other real estate owned 
Amortization of intangibles 
Amortization of investment in low-income housing partnership 
Other non-interest expense 

Total non-interest expense 

Income before income taxes 

Provision for income taxes 

Net income 

Earnings per share

Basic 
Diluted 

Cash dividends declared per share 
Weighted average basic shares outstanding 
Weighted average diluted shares outstanding 

See Notes to Consolidated Financial Statements

- 43 -

Years Ended December 31,
2013

2014

2012

$   14,465 
1,950 
513 
4 
16,932 

$   14,868 
1,267 
583 
16 
16,734 

$   16,092
1,311
738
29
18,170

2,356 
4 
15 
207 
16 
2,598 

14,334 
357 

13,977 

1,278 
847 
391 
438 
352 
236 
202 
214 
9 
165 
202 
4,334 

5,876 
1,444 
993 
470 
1,545 
205 
396 
340 
310 
22 
45 
479 
1,445 
13,570 

4,741 
525 

2,871 
4 
8 
– 
17 
2,900 

13,834 
415 

13,419 

1,290 
822 
416 
355 
375 
237 
165 
338 
(2) 
– 
237 
4,233 

5,413 
1,615 
971 
462 
1,450 
223 
388 
483 
331 
(39) 
45 
448 
1,356 
13,146 

4,506 
505 

3,621
4
1
–
22
3,648

14,522
1,411

13,111

1,282
809
450
379
353
249
197
567
2
53
251
4,592

5,190
2,096
929
510
1,440
234
362
438
327
34
45
–
1,472
13,077

4,626
978

$     4,216 

$     4,001 

$     3,648

$       1.01 
$       1.01 
$         .88 
4,192,761 
4,193,129 

$       0.95 
$       0.95 
$       0.88 
4,210,336 
4,211,078 

$       0.86   
$       0.86
$       0.88
4,231,404
4,233,448

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Comprehensive Income
(in thousands)

Net income 
Other comprehensive income (loss):
Available for sale securities:

Unrealized holding gains arising during the period 
Unrealized holding gains from unconsolidated subsidiary 
Less reclassification adjustment for

gains included in net income (1) (3) 

Unrecognized pension net loss (2) (3) 
Unrecognized pension loss due to change in assumptions (2) (3) 
Amortization of pension net actuarial loss (2) (3) 
Other comprehensive loss 
Total comprehensive income 

Net income 
Other comprehensive income (loss):
Available for sale securities:

Unrealized holding losses arising during the period 
Unrealized holding losses from unconsolidated subsidiary 
Less reclassification adjustment for

losses included in net income (1) (3) 

Unrecognized pension net gain (2) (3) 
Unrecognized pension gain due to change in assumptions (2) (3) 
Amortization of pension prior service income (2) (3) 
Amortization of pension net actuarial loss (2) (3) 
Other comprehensive loss 
Total comprehensive income 

Year Ended December 31, 2014
Tax
Effect
$(525) 

Net-of-Tax
Amount
$4,216

Before Tax
Amount
$4,741 

1,582 
10 

(9) 
(144) 
(2,297) 
40 
(818) 
$3,923 

(539) 
– 

3 
49 
781 
(14) 
280 
$(245) 

1,043
10

(6)
(95)
(1,516)
26
(538)
$3,678

Year Ended December 31, 2013
Tax
Effect
$(505) 

Net-of-Tax
Amount
$4,001

Before Tax
Amount
$4,506 

(2,325) 
(18) 

2 
821 
962 
(1) 
203 
(356) 
$4,150 

791 
– 

(1) 
(279) 
(327) 
– 
(68) 
116 
$(389) 

(1,534)
(18)

1
542
635
(1)
135
(240)
$3,761

Year Ended December 31, 2012
Tax
Effect

Net-of-Tax
Amount

Before Tax
Amount

Net income 
Other comprehensive income (loss):
Available for sale securities:

Unrealized holding losses arising during the period 
Less reclassification adjustment for

gains included in net income (1) (3) 

Unrecognized pension net gain (2) (3) 
Unrecognized pension cost due to change in assumptions (2) (3) 
Amortization of pension prior service income (2) (3) 
Amortization of pension net actuarial loss (2) (3) 
Other comprehensive income 
Total comprehensive income 

$ 4,626 

$   (978) 

$3,648

(33) 

11 

(2) 
1,633 
(681) 
56 
296 
1,269 
$ 5,895 

1 
(555) 
232 
(19) 
(102) 
(432) 
$(1,410) 

(22)

(1)
1,078
(449)
37
194
837
$4,485

(1)  Amounts are included in (loss) gain on calls of securities on the Consolidated Statements of Income as a separate element within total 

non-interest income.

(2)  Amounts are included in the computation of net periodic benefit cost and are included in employee benefits expense on the Consolidated 

Statements of Income as a separate element within total non-interest expense.

(3)  Income tax amounts are included in the provision for income taxes on the Consolidated Statements of Income.

See Notes to Consolidated Financial Statements

- 44 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Stockholders’ Equity
(in thousands, except share and per share data)

Years Ended December 31, 2014, 2013 and 2012

Number
of
Shares
Outstanding

Common
Stock

Surplus

4,228,218 

$4,746 

$18,363 

(19,793) 

9,936 

25 

(42) 

4,218,361 

4,746 

18,346 

(24,918) 
2,823 

30 

(6) 

4,196,266 

4,746 

18,370 

(12,322) 
3,497 

47 

(8) 

Retained
Earnings

$38,900 
3648 

(3,724) 

38,824 
4,001 

(3,707) 

39,118 
4,216 

(3,690) 

Accumulated
Other
Comprehensive
Loss

Treasury
Stock

Total
Stockholders’
Equity

$(2,256) 

$(10,033) 

837 

(360) 

$49,720
3,648
837
(3,724)
25
(360)

193 

151

(1,419) 

(10,200) 

(240) 

(445) 
54 

(1,659) 

(10,591) 

(538) 

(222) 
67 

50,297
4,001
(240)
(3,707)
30
(445)
48

49,984
4,216
(538)
(3,690)
47
(222)
59

Balance at January 1, 2012 
Net income 
Other comprehensive income 
Cash dividends at $0.88 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock option
and stock purchase plans 

Balance at December 31, 2012 
Net income 
Other comprehensive loss 
Cash dividends at $0.88 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock purchase plan 

Balance at December 31, 2013  
Net income 
Other comprehensive loss 
Cash dividends at $0.88 per share 
Stock-based compensation activity 
Purchase of treasury stock 
Treasury stock issued for stock purchase plan 

Balance at December 31, 2014  

4,187,441 

$4,746 

$18,409 

$39,644 

$(2,197) 

$(10,746) 

$49,856

See Notes to Consolidated Financial Statements

- 45 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Cash Flows
(in thousands)

Years Ended December 31,
2013

2012

2014

Operating activities:
Net income 
Adjustments to reconcile net income to net cash provided by operating activities:

$   4,216 

$   4,001 

$   3,648

Provision for loan losses 
Depreciation 
Net amortization of securities premiums 
Net amortization of loan origination costs (fees) 
Deferred net loan origination fees (costs) 
Amortization of core deposit intangible 
Amortization of investment in low income housing partnership 
Net realized (gain) loss on sales and calls of securities 
Net loss (gain) on sales of other real estate owned 
Earnings on bank owned life insurance and annuities 
Deferred income tax expense (benefit) 
Equity in earnings of unconsolidated subsidiary, net of dividends of $48, $47 and $45 
Stock-based compensation expense 
  Mortgage loans originated for sale 
Proceeds from loans sold to others 
Gains on sales of loans 
Gain from life insurance proceeds 
(Increase) decrease in accrued interest receivable and other assets 
Increase (decrease) in accrued interest payable and other liabilities 

Net cash provided by operating activities 

Investing activities:

Purchases of: 

Securities available for sale 
FHLB stock 
Premises and equipment 
Bank owned life insurance and annuities 

Proceeds from:

Sales of securities available for sale 

  Maturities of and principal repayments on securities available for sale 

Bank owned life insurance and annuities 
Life insurance claim 
Sale of other real estate owned 
Sale of other assets 
Investment in low income housing partnership 
Net decrease in interest bearing time deposits with banks 
Net (increase) decrease in loans 

Net cash used in investing activities 

Financing activities:

Net increase (decrease) in deposits 
Net increase in short-term borrowings and securities

sold under agreements to repurchase 

Issuance of long-term debt 
Cash dividends 
Purchase of treasury stock 
Treasury stock issued for employee stock plans 

Net cash provided by (used in) financing activities 

Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Supplemental information:

Interest paid 
Income taxes paid 

Supplemental schedule of noncash investing and financing activities:

Transfer of loans to other real estate owned 
Transfer of loans to other assets 

See Notes to Consolidated Financial Statements

- 46 -

357 
494 
634 
13 
142 
45 
479 
(9) 
22 
(391) 
194 
(188) 
47 
(3,759) 
3,949 
(214) 
(165) 
(41) 
83 
5,908 

(66,451) 
(759) 
(697) 
(60) 

14,631 
35,911 
5 
615 
396 
– 
(336) 
249 
(17,891) 
(34,387) 

415 
497 
440 
25 
15 
45 
448 
2 
(39) 
(416) 
662 
(190) 
30 
(8,173) 
8,442 
(338) 
– 
930 
(997) 
5,799 

(45,446) 
(241) 
(355) 
(68) 

– 
38,973 
8 
– 
780 
18 
(642) 
598 
(2,359) 
(8,734) 

1,411
524
412
(31)
(32)
45
–
(2)
34
(450)
(64)
(204) 
25
(11,057)
11,526
(567)
(53)
478
167
5,810

(87,319)
(26)
(286)
(70)

–
75,816
13
200
988
2
(3,403)
249
10,160
(3,676)

1,239 

(7,106) 

86

6,747 
22,500 
(3,690) 
(222) 
59 
26,633 

8,361 
– 
(3,707) 
(445) 
48 
(2,849) 

1,936
–
(3,724)
(360)
151
(1,911)

(1,846) 
8,613 
$   6,767 

(5,784) 
14,397 
$   8,613 

223
14,174
$ 14,397

$   2,584 
50 

$   2,967 
695 

$   3,715
1,135

$      369 
– 

$      594 
18 

$   1,023
–

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements
Years ended December 31, 2014, 2013 and 2012

1.  Nature Of OperatiONs

Juniata Valley Financial Corp. (“Juniata” or the “Company”) is a bank holding company operating in central Pennsylvania, for the 
purpose of delivering financial services within its local market. Through its wholly-owned banking subsidiary, The Juniata Valley 
Bank (the “Bank”), Juniata provides retail and commercial banking and other financial services through 12 branch locations located 
in Juniata, Mifflin, Perry and Huntingdon Counties. Additionally, in Mifflin, Juniata and Centre Counties, the Company maintains 
three offices for loan production, trust services and wealth management sales. Each of the Company’s lines of business are part of 
the same reporting segment, whose operating results are regularly reviewed and managed by a centralized executive management 
group. As a result, the Company has only one reportable segment for financial reporting purposes. The Bank provides a full range of 
banking services, including on-line and mobile banking, an automatic teller machine network, checking accounts, identity protection 
products for consumers, savings accounts, money market accounts, fixed rate certificates of deposit, club accounts, secured and 
unsecured commercial and consumer loans, construction and mortgage loans, safe deposit facilities and credit loans with overdraft 
checking protection. The Bank also provides a variety of trust services. The Company has a contractual arrangement with a broker-
dealer to allow the offering of annuities, mutual funds, stock and bond brokerage services and long-term care insurance to its local 
market. Most of the Company’s commercial customers are small and mid-sized businesses operating in the Bank’s local service 
area. The Bank operates under a state bank charter and is subject to regulation by the Pennsylvania Department of Banking and the 
Federal Deposit Insurance Corporation. Juniata is subject to regulation of the Board of Governors of the Federal Reserve Bank and 
the Pennsylvania Department of Banking.

2.  summary Of sigNificaNt accOuNtiNg pOlicies

The accounting policies of Juniata Valley Financial Corp. and its wholly owned subsidiary conform to accounting principles generally 
accepted in the United States of America (“GAAP”) and to general financial services industry practices. A summary of the more 
significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows.

Principles of consolidation

The consolidated financial statements include the accounts of Juniata Valley Financial Corp. and its wholly owned subsidiary, 
The Juniata Valley Bank. All significant intercompany transactions and balances have been eliminated.

Use of estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management 
to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets 
and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting 
period. Actual results could differ from those estimates. Material estimates that are particularly susceptible to significant change 
in the near term relate to the determination of the allowance for loan losses and the determination of other-than-temporary 
impairment on securities.

Basis of presentation

Certain amounts previously reported have been reclassified to conform to the consolidated financial statement presentation for 
2014. The reclassification had no effect on net income.

Significant group concentrations of credit risk
  Most of the Company’s activities are with customers located within the Juniata Valley region. Note 5 discusses the types of 

securities in which the Company invests. Note 6 discusses the types of lending in which the Company engages. 

As of December 31, 2014, credit exposure to operators of dwellings other than apartment buildings represented 32.5% of capital. 
Otherwise, there were no concentrations of credit to any particular industry equaling more than 25% of total capital. The Bank’s 
business activities are geographically concentrated in the counties of Juniata, Mifflin, Perry, Huntingdon, Centre, Franklin and 
Snyder, Pennsylvania. The Bank has a diversified loan portfolio; however, a substantial portion of its debtors’ ability to honor 
their obligations is dependent upon the economy in central Pennsylvania.

Cash and cash equivalents

For purposes of reporting cash flows, cash and cash equivalents include cash on hand, amounts due from banks, interest bearing 
demand deposits with banks and federal funds sold. Generally, federal funds are sold for one-day periods.

- 47 -

  
 
  
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Interest bearing time deposits with banks

Interest-bearing time deposits with banks consist of certificates of deposits in other banks with maturities within one year.

Securities

Securities classified as available for sale, which include marketable investment securities, are stated at fair value, with the 
unrealized gains and losses, net of tax, reported as a component of other comprehensive income (loss). Securities classified as 
available for sale are those securities that the Company intends to hold for an indefinite period of time but not necessarily to 
maturity. Any decision to sell a security classified as available for sale would be based on various factors, including significant 
movement in interest rates, changes in maturity mix of the Company’s assets and liabilities, liquidity needs, regulatory capital 
considerations and other similar factors. Investment securities that management has the positive intent and ability to hold until 
maturity regardless of changes in market conditions, liquidity needs or changes in general economic conditions are classified as 
held to maturity and are stated at cost, adjusted for amortization of premium and accretion of discount computed by the interest 
method over their contractual lives. Interest and dividends on investment securities available for sale and held to maturity are 
recognized as income when earned. Premiums and discounts are recognized in interest income using the interest method over 
the terms of the securities. Gains or losses on the disposition of securities available for sale are based on the net proceeds and 
the adjusted carrying amount of the securities sold, determined on a specific identification basis. The Company had no securities 
classified as held to maturity at December 31, 2014 and 2013.

Accounting Standards Codification (ASC) Topic 320, Investments – Debt and Equity Securities, clarifies the interaction of 
the factors that should be considered when determining whether a debt security is other-than-temporarily impaired. For debt 
securities, management must assess whether (a) it has the intent to sell the security and (b) it is more likely than not that it will 
be required to sell the security prior to its anticipated recovery. These steps are taken before an assessment is made as to whether 
the entity will recover the cost basis of the investment. For equity securities, consideration is given to management’s intention 
and ability to hold the securities until recovery of unrealized losses in assessing potential other-than-temporary impairment. More 
specifically, factors considered to determine other-than-temporary impairment status for individual equity holdings include the 
length of time the stock has remained in an unrealized loss position, the percentage of unrealized loss compared to the carrying 
cost of the stock, dividend reduction or suspension, market analyst reviews and expectations, and other pertinent factors that 
would affect expectations for recovery or further decline.

In instances when a determination is made that an other-than-temporary impairment exists and the entity does not intend to 
sell the debt security and it is not more likely than not that it will be required to sell the debt security prior to its anticipated 
recovery,  the  other-than-temporary  impairment  is  separated  into  the  amount  of  the  total  other-than-temporary  impairment 
related to a decrease in cash flows expected to be collected from the debt security (the credit loss) and the amount of the total 
other-than-temporary impairment related to all other factors.  The amount of the total other-than-temporary impairment related 
to the credit loss is recognized in earnings. The amount of the total other-than-temporary impairment related to all other factors 
is recognized in other comprehensive (loss) income.

  Management determines the appropriate classification of debt securities at the time of purchase and re-evaluates such designation 

as of each balance sheet date.

Restricted Investment in Federal Home Loan Bank Stock

The Bank owns restricted stock investments in the Federal Home Loan Bank. Federal law requires a member institution of the 
Federal Home Loan Bank to hold stock according to a predetermined formula. The stock is carried at cost. 

  Management evaluates the restricted stock for impairment on an annual basis. Management’s determination of whether these 
investments are impaired is based on management’s assessment of the ultimate recoverability of the cost of these investments 
rather than by recognizing temporary declines in value. The determination of whether a decline affects the ultimate recoverability 
of the cost of these investments is influenced by criteria such as (1) the significance of the decline in net assets of the FHLB as 
compared to the capital stock amount for the FHLB and the length of time this situation has persisted, (2) commitments by the 
FHLB to make payments required by law or regulation and the level of such payments in relation to the operating performance 
of the FHLB, and (3) the impact of legislative and regulatory changes on institutions and, accordingly, on the customer base of 
the FHLB.

  Management believes no impairment charge was necessary related to the FHLB restricted stock during 2014, 2013 or 2012.

- 48 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Loans

Loans that the Company has the intent and ability to hold for the foreseeable future or until maturity or payoff are stated at 
the outstanding unpaid principal balances, net of any deferred fees or costs and the allowance for loan losses. Interest income 
on all loans, other than nonaccrual loans, is accrued over the term of the loans based on the amount of principal outstanding. 
Unearned income is amortized to income over the life of the loans, using the interest method.

The  loan  portfolio  is  segmented  into  commercial  and  consumer  loans.  Commercial  loans  are  comprised  of  the  following 
classes of loans: (1) commercial, financial and agricultural, (2) commercial real estate, (3) real estate construction, a portion of 
(4) mortgage loans and (5) obligations of states and political subdivisions. Consumer loans are comprised of a portion of (4) 
mortgage loans and (6) personal loans.  

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans.  Accrual of interest on loans 
is generally discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable 
doubt exists as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue 
interest on loans over 90 days past due as long as (1) they are guaranteed or well secured and (2) there is an effective means 
of collection in process. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current 
year is reversed against current period income and unpaid interest accrued in prior years is charged against the allowance for 
loan losses. Interest received on nonaccrual loans generally is either applied against principal or reported as interest income, 
according to management’s judgment as to the collectability of principal. Generally, accruals are resumed on loans only when 
the obligation is brought fully current with respect to interest and principal, has performed in accordance with the contractual 
terms for a reasonable period of time and the ultimate collectability of the total contractual principal and interest is no longer 
in doubt. 

The Company originates loans in the portfolio with the intent to hold them until maturity. At the time the Company no longer 
intends to hold loans to maturity based on asset/liability management practices, the Company transfers loans from its portfolio 
to held for sale at fair value. Any write-down recorded upon transfer is charged against the allowance for loan losses. Any write-
downs recorded after the initial transfers are recorded as a charge to other non-interest expense. Gains or losses recognized upon 
sale are included in other non-interest income.

Loan origination fees and costs

Loan origination fees and related direct origination costs for a given loan are deferred and amortized over the life of the loan 
on a level-yield basis as an adjustment to interest income over the contractual life of the loan. As of December 31, 2014 and 
2013, the amount of net unamortized origination fees carried as an adjustment to outstanding loan balances was $234,000 and 
$123,000, respectively.

Allowance for credit losses

The allowance for credit losses consists of the allowance for loan losses and the reserve for unfunded lending commitments. 
The allowance for loan losses (“allowance”) represents management’s estimate of losses inherent in the loan portfolio as of 
the consolidated statement of financial condition date and is recorded as a reduction to loans. The reserve for unfunded lending 
commitments represents management’s estimate of losses inherent in its unfunded lending commitments and is recorded in 
other liabilities on the consolidated statement of financial condition, when necessary. The amount of the reserve for unfunded 
lending commitments is not material to the consolidated financial statements. The allowance for loan losses is increased by the 
provision for loan losses, and decreased by charge-offs, net of recoveries. Loans deemed to be uncollectible are charged against 
the allowance for loan losses, and subsequent recoveries, if any, are credited to the allowance.

For financial reporting purposes, the provision for loan losses charged to current operating income is based on management’s 
estimates, and actual losses may vary from estimates. These estimates are reviewed and adjusted at least quarterly and are 
reported in earnings in the periods in which they become known. 

- 49 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Loans included in any class are considered for charge-off when: 

• 

• 
• 
• 
• 

principal or interest has been in default for 120 days or more and for which no payment has been received during the 
previous four months;
all collateral securing the loan has been liquidated and a deficiency balance remains;
a bankruptcy notice is received for an unsecured loan; 
a confirming loss event has occurred; or
the loan is deemed to be uncollectible for any other reason. 

The allowance for loan losses is maintained at a level considered adequate to offset probable losses on the Company’s existing 
loans. The analysis of the allowance for loan losses relies heavily on changes in observable trends that may indicate potential 
credit weaknesses. Management’s periodic evaluation of the adequacy of the allowance is based on the Bank’s past loan loss 
experience, known and inherent risks in the portfolio, adverse situations that may affect the borrower’s ability to repay, the 
estimated value of any underlying collateral, composition of the loan portfolio, current economic conditions and other relevant 
factors. This evaluation is inherently subjective as it requires material estimates that may be susceptible to significant revision 
as more information becomes available.

In addition, regulatory agencies, as an integral part of their examination process, periodically review the Company’s allowance 
for loan losses and may require the Company to recognize additions to the allowance for loan losses based on their judgments 
about information available to them at the time of their examination, which may not be currently available to management. 
Based on management’s comprehensive analysis of the loan portfolio, management believes the level of the allowance for loan 
losses as of December 31, 2014 was adequate.

There are two components of the allowance: a specific component for loans that are deemed to be impaired; and a general 
component for contingencies. 

A loan is considered to be impaired when, based on current information and events, it is probable that the Company will be unable 
to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. 
Factors considered by management in determining impairment include payment status, collateral value and the probability of 
collecting scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment 
shortfalls generally are not classified as impaired. Management determines the significance of payment delays and payment 
shortfalls on a case-by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, 
including the length of the delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall 
in relation to the principal and interest owed. Impairment is measured on a loan by loan basis by the present value of expected 
future cash flows discounted at the loan’s effective interest rate, the loan’s observable market price or the fair value of the 
collateral if the loan is collateral dependent.  

The estimated fair values of substantially all of the Company’s impaired loans are measured based on the estimated fair value 
of the loan’s collateral. For commercial loans secured with real estate, estimated fair values are determined primarily through 
third-party appraisals. When a real estate secured loan becomes impaired, a decision is made regarding whether an updated 
certified appraisal of the real estate is necessary. This decision is based on various considerations, including the age of the 
most recent appraisal, the loan-to-value ratio based on the current appraisal and the condition of the property. Appraised values 
may be discounted to arrive at the estimated selling price of the collateral, which is considered to be the estimated fair value. 
The discounts also include the estimated costs to sell the property. For commercial loans secured by non-real estate collateral, 
estimated fair values are determined based on the borrower’s financial statements, inventory reports, aging accounts receivable, 
equipment appraisals or invoices. Indications of value from these sources are generally discounted based on the age of the 
financial information or the quality of the assets. For such loans that are classified as impaired, an allowance is established when 
the discounted cash flows (or collateral value or observable market price) of the impaired loan is lower than the carrying value 
of that loan. The Company generally does not separately identify individual consumer segment loans for impairment analysis, 
unless such loans are subject to a restructuring agreement.

Loans whose terms are modified are classified as troubled debt restructurings if the Company grants borrowers concessions and 
it is deemed that those borrowers are experiencing financial difficulty. Concessions granted under a troubled debt restructuring 
generally involve a below-market interest rate based on the loan’s risk characteristics or an extension of a loan’s stated maturity 
date. Nonaccrual troubled debt restructurings are restored to accrual status if principal and interest payments, under the modified 
terms, are current for a sustained period of time after modification. Loans classified as troubled debt restructurings are designated 
as impaired.

- 50 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The component of the allowance for contingencies relates to other loans that have been segmented into risk rated categories. 
The borrower’s overall financial condition, repayment sources, guarantors and value of collateral, if appropriate, are evaluated 
quarterly or when credit deficiencies arise, such as delinquent loan payments. Credit quality risk ratings include regulatory 
classifications  of  special  mention,  substandard,  doubtful  and  loss.  Loans  classified  as  special  mention  have  potential 
weaknesses that deserve management’s close attention. If uncorrected, the potential weaknesses may result in deterioration 
of the repayment prospects. Loans classified as substandard have one or more well-defined weaknesses that jeopardize the 
liquidation of the debt. Substandard loans include loans that are inadequately protected by the current net worth and paying 
capacity of the obligor or of the collateral pledged, if any. Loans classified doubtful have all the weaknesses inherent in loans 
classified substandard with the added characteristic that collection or liquidation in full, on the basis of current conditions and 
facts, is highly improbable. Loans classified as a loss are considered uncollectible and are charged to the allowance for loan 
losses. Loans not classified are rated pass. Specific reserves may be established for larger, individual classified loans as a result 
of this evaluation, as discussed above. Remaining loans are categorized into large groups of smaller balance homogeneous 
loans and are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted 
for qualitative factors. The historical loss experience is averaged over a ten-year period for each of the portfolio segments. 
The  ten-year  timeframe  was  selected  in  order  to  capture  activity  over  a  wide  range  of  economic  conditions  and  has  been 
consistently used for the past seven years. The qualitative risk factors are reviewed for relevancy each quarter and include:

•  National, regional and local economic and business conditions, as well as the condition of various market segments, 

including the underlying collateral for collateral dependent loans;

Experience, ability and depth of lending and credit management and staff;

•  Nature and volume of the portfolio and terms of loans;
• 
•  Volume and severity of past due, classified and nonaccrual loans, as well as other loan modifications;
• 
• 

Existence and effect of any concentrations of credit and changes in the level of such concentrations; and
Effect of external factors, including competition.

Each factor is assigned a value to reflect improving, stable or declining conditions based on management’s best judgment using 
relevant information available at the time of the evaluation. Adjustments to the factors are supported through documentation 
of changes in conditions in a narrative accompanying the allowance for loan loss calculation.

Commercial, Financial and Agricultural Lending 

The Company originates commercial, financial and agricultural loans primarily to businesses located in its primary market 
area and surrounding areas.  These loans are used for various business purposes, which include short-term loans and lines of 
credit to finance machinery and equipment purchases, inventory and accounts receivable. Generally, the maximum term for 
loans extended on machinery and equipment is shorter and does not exceed the projected useful life of such machinery and 
equipment. Most business lines of credit are written with a five year maturity, subject to an annual review. 

Commercial loans are generally secured with short-term assets; however, in many cases, additional collateral, such as real 
estate, is provided as additional security for the loan.  Loan-to-value maximum values have been established by the Company 
and  are  specific  to  the  type  of  collateral.  Collateral  values  may  be  determined  using  invoices,  inventory  reports,  accounts 
receivable aging reports, collateral appraisals, etc.

In underwriting commercial loans, an analysis of the borrower’s character, capacity to repay the loan, the adequacy of the 
borrower’s capital and collateral, as well as an evaluation of conditions affecting the borrower, is performed. Analysis of the 
borrower’s past, present and future cash flows is also an important aspect of the Company’s analysis. 

Concentration analysis assists in identifying industry specific risk inherent in commercial, financial and agricultural lending. 
Mitigants include the identification of secondary and tertiary sources of repayment and appropriate increases in oversight.   

Commercial, financial and agricultural loans generally present a higher level of risk than certain other types of loans, particularly 
during slow economic conditions. 

- 51 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commercial Real Estate Lending 

The Company engages in commercial real estate lending in its primary market area and surrounding areas. The Company’s 
commercial  real  estate  portfolio  is  secured  primarily  by  residential  housing,  commercial  buildings,  raw  land  and  hotels. 
Generally, commercial real estate loans have terms that do not exceed 20 years, have loan-to-value ratios of up to 80% of the 
appraised value of the property and are typically secured by personal guarantees of the borrowers.

As economic conditions deteriorate, the Company reduces its exposure in real estate loans with higher risk characteristics.  In 
underwriting these loans, the Company performs a thorough analysis of the financial condition of the borrower, the borrower’s 
credit history, and the reliability and predictability of the cash flow generated by the property securing the loan. Appraisals on 
properties securing commercial real estate loans originated by the Company are performed by independent appraisers.

Commercial real estate loans generally present a higher level of risk than certain other types of loans, particularly during slow 
economic conditions.

Real Estate Construction Lending 

The Company engages in real estate construction lending in its primary market area and surrounding areas. The Company’s 
real estate construction lending consists of commercial and residential site development loans, as well as commercial building 
construction and residential housing construction loans.  

The Company’s commercial real estate construction loans are generally secured with the subject property, and advances are 
made in conformity with a pre-determined draw schedule supported by independent inspections.  Terms of construction loans 
depend on the specifics of the project, such as estimated absorption rates, estimated time to complete, etc.  

In underwriting commercial real estate construction loans, the Company performs a thorough analysis of the financial condition 
of the borrower, the borrower’s credit history, the reliability and predictability of the cash flow generated by the project using 
feasibility studies, market data, etc. Appraisals on properties securing commercial real estate loans originated by the Company 
are performed by independent appraisers.

Real estate construction loans generally present a higher level of risk than certain other types of loans, particularly during slow 
economic conditions. The difficulty of estimating total construction costs adds to the risk as well.  

  Mortgage Lending 

The Company’s real estate mortgage portfolio is comprised of consumer residential mortgages and business loans secured by 
one-to-four family properties. One-to-four family residential mortgage loan originations, including home equity installment 
and  home  equity  lines  of  credit  loans,  are  generated  by  the  Company’s  marketing  efforts,  its  present  customers,  walk-in 
customers and referrals. These loans originate primarily within the Company’s market area or with customers primarily from 
the market area.

The Company offers fixed-rate and adjustable rate mortgage loans with terms up to a maximum of 25-years for both permanent 
structures  and  those  under  construction.  The  Company’s  one-to-four  family  residential  mortgage  originations  are  secured 
primarily by properties located in its primary market area and surrounding areas. The majority of the Company’s residential 
mortgage loans originate with a loan-to-value of 80% or less. Home equity installment loans are secured by the borrower’s 
primary residence with a maximum loan-to-value of 80% and a maximum term of 15 years. Home equity lines of credit are 
secured by the borrower’s primary residence with a maximum loan-to-value of 90% and a maximum term of 20 years. 

In underwriting one-to-four family residential real estate loans, the Company evaluates the borrower’s ability to make monthly 
payments, the borrower’s repayment history and the value of the property securing the loan. The ability to repay is determined 
by the borrower’s employment history, current financial conditions, and credit background. The analysis is based primarily on 
the customer’s ability to repay and secondarily on the collateral or security. Most properties securing real estate loans made 
by the Company are appraised by independent fee appraisers. The Company generally requires mortgage loan borrowers to

- 52 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

obtain an attorney’s title opinion or title insurance, and fire and property insurance (including flood insurance, if necessary) in 
an amount not less than the amount of the loan. The Company does not engage in sub-prime residential mortgage originations. 

Residential mortgage loans and home equity loans generally present a lower level of risk than certain other types of consumer 
loans because they are secured by the borrower’s primary residence. Risk is increased when the Company is in a subordinate 
position for the loan collateral.

Obligations of States and Political Subdivisions 

The  Company  lends  to  local  municipalities  and  other  tax-exempt  organizations. These  loans  are  primarily  tax-anticipation 
notes and, as such, carry little risk. Historically, the Company has never had a loss on any loan of this type. 

Personal Lending

The Company offers a variety of secured and unsecured personal loans, including vehicle loans, mobile home loans and loans 
secured by savings deposits as well as other types of personal loans. 

Personal loan terms vary according to the type and value of collateral and creditworthiness of the borrower. In underwriting 
personal loans, a thorough analysis of the borrower’s willingness and financial ability to repay the loan as agreed is performed. 
The ability to repay is determined by the borrower’s employment history, current financial conditions and credit background. 

Personal loans may entail greater credit risk than do residential mortgage loans, particularly in the case of personal loans which 
are unsecured or are secured by rapidly depreciable assets, such as automobiles or recreational equipment. In such cases, any 
repossessed collateral for a defaulted personal loan may not provide an adequate source of repayment of the outstanding loan 
balance as a result of the greater likelihood of damage, loss or depreciation. In addition, personal loan collections are dependent 
on the borrower’s continuing financial stability and, thus are more likely to be affected by adverse personal circumstances. 
Furthermore, the application of various federal and state laws, including bankruptcy and insolvency laws, may limit the amount 
which can be recovered on such loans.  

Other real estate owned

Assets acquired in settlement of mortgage loan indebtedness are recorded as other real estate owned (OREO) at fair value less 
estimated costs to sell, establishing a new cost basis. Costs to maintain the assets and subsequent gains and losses attributable 
to their disposal are included in other expense as realized. No depreciation or amortization expense is recognized. At December 
31, 2014 and 2013, the carrying value of other real estate owned was $232,000 and $281,000, respectively.

Goodwill and intangibles

Goodwill represents the excess of the cost of an acquisition over the fair value of the net assets acquired. Other intangible 
assets represent purchased assets that also lack physical substance but can be separately distinguished from goodwill because of 
contractual or other legal rights or because the asset is capable of being sold or exchanged either on its own or in combination 
with a related contract, asset or liability. It is the Company’s policy that goodwill be tested at least annually for impairment.

Mortgage servicing rights

The Company originates residential mortgage loans with the intent to sell. These individual loans are normally funded by the 
buyer immediately. The Company maintains servicing rights on these loans. 

  Mortgage servicing rights are recognized as an asset upon the sale of a mortgage loan. A portion of the cost of the loan is allocated 
to the servicing right based upon relative fair value. Servicing rights are intangible assets and are carried at estimated fair value. 
The carrying amount of mortgage servicing rights was $193,000 and $167,000 at December 31, 2014 and 2013, respectively. 
Adjustments to fair value are recorded as non-interest income and included in gain on sales of loans in the consolidated statements 
of income.

The Company retains the servicing rights on certain mortgage loans sold to the FHLB and receives mortgage banking fee 
income based upon the principal balance outstanding. Total loans serviced for the FHLB were $20,960,000 and $18,688,000 
at December 31, 2014 and 2013, respectively. The mortgage loans sold to the FHLB and serviced by the Company are not 
reflected in the consolidated statements of financial condition.

- 53 -

 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Premises and equipment and depreciation

Premises and equipment are stated at cost less accumulated depreciation.  Depreciation is computed principally using the straight-
line method over the estimated useful lives of the related assets, which range from 3 to 10 years for furniture and equipment and 
25 to 50 years for buildings. Expenditures for maintenance and repairs are charged against income as incurred. Costs of major 
additions and improvements are capitalized. Amortization of leasehold improvements is computed on a straight line basis over 
the shorter of the assets’ useful life or the related lease term.

Trust assets and revenues

Assets held in a fiduciary capacity are not assets of the Bank or the Bank’s Trust Department and are, therefore, not included 
in the consolidated financial statements. Trust revenues are recorded on the accrual basis.

Bank owned life insurance, annuities and split-dollar arrangements

The cash surrender value of bank owned life insurance and annuities is carried as an asset, and changes in cash surrender value 
are recorded as non-interest income. 

GAAP requires split-dollar life insurance arrangements to have a liability recognized related to the postretirement benefits 
covered by an endorsement split-dollar life insurance arrangement. The accrued benefit liability was $858,000 and $792,000 as 
of December 31, 2014 and 2013, respectively. Related expenses for 2014, 2013 and 2012 were $66,000, $54,000 and $29,000, 
respectively.

Investments in low-income housing partnerships

Juniata has invested as a limited partner in a partnership that provides low-income housing in Lewistown, Pennsylvania. The 
carrying value of the investment in the limited partnership was $3,847,000 at December 31, 2014 and $3,990,000 at December 
31, 2013. The partnership anticipates receiving $575,000 annually in low-income housing tax credits over ten years, which 
began in 2013. Amortization of the investment using the cost method is scheduled to occur over the same period as tax credits 
are earned. The maximum exposure to loss is limited to the carrying value of its investment at year-end.

Income taxes

The Company accounts for income taxes in accordance with income tax accounting guidance ASC Topic 740, Income Taxes.

Current income tax accounting guidance results in two components of income tax expense: current and deferred. Current income 
tax expense reflects taxes to be paid or refunded for the current period by applying the provisions of the enacted tax law to the 
taxable income or excess of deductions over revenues. The Company determines deferred income taxes using the liability (or 
balance sheet) method. Under this method, the net deferred tax asset or liability is based on the tax effects of the differences 
between the book and tax bases of assets and liabilities, and enacted changes in tax rates and laws are recognized in the period 
in which they occur.

Deferred income tax expense results from changes in deferred tax assets and liabilities between periods. Deferred tax assets are 
reduced by a valuation allowance if, based on the weight of the evidence available, it is more likely than not that some portion 
or all of a deferred tax asset will not be realized.

The Company accounts for uncertain tax positions if it is more likely than not, based on the technical merits, that the tax position 
will be realized or sustained upon examination. The term more likely than not means a likelihood of more than 50 percent; 
the terms examined and upon examination also include resolution of the related appeals or litigation processes, if any. A tax 
position that meets the more-likely-than-not recognition threshold is initially and subsequently measured as the largest amount 
of tax benefit that has a greater than 50 percent likelihood of being realized upon settlement with a taxing authority that has 
full knowledge of all relevant information. The determination of whether or not a tax position has met the more-likely-than-
not recognition threshold considers the facts, circumstances and information available at the reporting date and is subject to 
management’s judgment.

The Company recognizes interest and penalties on income taxes, if any, as a component of income tax expense.

Advertising

The Company follows the policy of charging costs of advertising to expense as incurred. Advertising expenses were $169,000, 
$207,000 and $172,000 in 2014, 2013 and 2012, respectively.

- 54 -

 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Off-balance sheet financial instruments

In the ordinary course of business, the Bank has entered into off-balance sheet financial instruments consisting of commitments 
to extend credit and letters of credit. Such financial instruments are recorded on the consolidated statement of financial condition 
when they are funded.

Transfer of financial assets

Transfers of financial assets are accounted for as sales, when control over the assets has been surrendered. Control over transferred 
assets is deemed to be surrendered when (1) the assets have been isolated from the Company, (2) the transferee obtains the right 
(free of conditions that constrain it from taking advantage of that right) to pledge or exchange the transferred assets, and (3) the 
Company does not maintain effective control over the transferred assets through an agreement to repurchase them before their 
maturity.

Stock-based compensation

The  Company  sponsors  a  stock  option  plan  for  certain  key  officers.  Compensation  expense  for  stock  options  granted  is 
measured using the fair value of the award on the grant date and is recognized over the vesting period. The Company recognized 
$47,000, $30,000 and $25,000 of expense for the years ended December 31, 2014, 2013 and 2012, respectively, for stock-based 
compensation. The stock-based compensation expense amounts were derived based on the fair value of options using the Black-
Scholes option-pricing model. The following weighted average assumptions were used to value options granted in the periods 
indicated.

Expected life of options 
Risk-free interest rate 
Expected volatility 
Expected dividend yield 

2014

7 years 
2.14% 
21.39% 
4.83% 

2013

7 years 
1.41% 
21.57% 
4.91% 

2012

7 years
1.78%
22.12%
4.86%

Segment reporting
  Management does not separately allocate expenses, including the cost of funding loan demand, between the commercial, retail 
and trust operations of the Company. As such, discrete financial information is not available, and segment reporting would not 
be meaningful.

Subsequent events

The Company has evaluated events and transactions occurring subsequent to the consolidated statement of financial condition 
date of December 31, 2014, for items that should potentially be recognized or disclosed in the consolidated financial statements. 
The evaluation was conducted through the date these consolidated financial statements were issued.

- 55 -

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

3.  receNt accOuNtiNg staNdards update (asu)

Accounting Standards Update 2014-01, Investments – Equity Method and Joint Ventures (Topic 323): Accounting for Investments 
in Qualified Affordable Housing Projects (a consensus of the FASB Emerging Issues Task Force)

Issued: January 2014

Summary:  The Low Income Housing Tax Credit is a program designed to encourage investment of private capital for use in 
the construction and rehabilitation of low income housing, which provides certain tax benefits to investors in those projects.  The 
amendments in this Update permit a reporting entity that invests in qualified affordable housing projects to account for the investments 
using a proportional amortization method if certain conditions are met.  If an entity elects the proportional amortization method, it 
will amortize the initial cost of the investment in proportion to the tax credits and other tax benefits received and recognize the net 
investment performance in the income statement as a component of income tax expense.  Otherwise, the entity would apply either 
the equity method or the cost method, as appropriate.

Effective Date and Transition:  The amendments in this Update are effective for public business entities for annual periods and 
interim reporting periods within those annual periods, beginning after December 15, 2014. Early adoption is permitted.  If adopted, 
the amendments should be applied retrospectively to all periods presented.  A reporting entity that uses the effective yield method to 
account for its investments in qualified affordable housing projects before the date of adoption may continue to apply the effective 
yield method for those preexisting investments. The Company is currently evaluating the impact of this Update on its consolidated 
financial statements.

Accounting  Standards  Update  2014-04,  Receivables  –  Troubled  Debt  Restructurings  by  Creditors  (Subtopic  310-40): 
Reclassification  of  Residential  Real  Estate  Collateralized  Consumer  Mortgage  Loans  upon  Foreclosure  (a  consensus  of  the 
FASB Emerging Issues Task Force)

Issued: January 2014

Summary:  The Update clarifies that when an in substance repossession or foreclosure occurs, and a creditor is considered to have 
received physical possession of residential real estate property collateralizing a consumer mortgage loan, upon either (1) the creditor 
obtaining legal title to the residential real estate property upon completion of a foreclosure or (2) the borrower conveying all interest 
in the residential real estate property to the creditor to satisfy that loan through completion of a deed in lieu of foreclosure or through 
a similar legal agreement.

Effective Date and Transition:  The Amendments in this Update are effective for public business entities for annual periods and 
interim periods within those annual periods, beginning after December 15, 2014.  Early adoption is permitted. If adopted, an entity 
can elect to adopt the amendments in this update using either a modified retrospective transition method or a prospective transition 
method. The Company is evaluating the effects this Update will have on its consolidated financial condition or results of operations.

- 56 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Accounting Standards Update 2014-09, Revenue from Contracts with Customers (Topic 606)

Issued: May 2014

Summary: The amendments in this Update establish a comprehensive revenue recognition standard for virtually all industries under 
U.S. GAAP, including those that previously followed industry-specific guidance such as the real estate, construction and software 
industries. The revenue standard’s core principle is built on the contract between a vendor and a customer for the provision of goods 
and services. It attempts to depict the exchange of rights and obligations between the parties in the pattern of revenue recognition 
based on the consideration to which the vendor is entitled. To accomplish this objective, the standard requires five basic steps: (i) 
identify the contract with the customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, 
(iv) allocate the transaction price to the performance obligations in the contract, and (v) recognize revenue when (or as) the entity 
satisfies a performance obligation.

Effective Date and Transition: Public entities will apply the new standard for annual reports beginning after December 15, 2016, 
including interim periods therein. Three basic transition methods are available – full retrospective, retrospective with certain practical 
expedients, and a cumulative effect approach. Under the third alternative, an entity would apply the new revenue standard only to 
contracts that are incomplete under legacy U.S. GAAP at the date of initial application (e.g. January 1, 2017) and recognize the 
cumulative effect of the new standard as an adjustment to the opening balance of retained earnings. That is, prior years would not 
be restated and additional disclosures would be required to enable users of the financial statements to understand the impact of 
adopting the new standard in the current year compared to prior years that are presented under legacy U.S. GAAP. Early adoption 
is prohibited under U.S. GAAP. The Company is evaluating the effects this Update will have on its consolidated financial condition 
or results of operations.

Accounting  Standards  Update  2014-14,  Receivables  –  Troubled  Debt  Restructurings  by  Creditors  (Subtopic  310-40): 
Classification of Certain Government-Guaranteed Mortgage Loans upon Foreclosure (a consensus of the FASB Emerging 
Issues Task Force)

Issued: August 2014

Summary: The amendments in this Update address a practice issue related to the classification of certain foreclosed residential 
and nonresidential mortgage loans that are either fully or partially guaranteed under government programs. Specifically, creditors 
should reclassify loans that meet certain conditions to “other receivables” upon foreclosure, rather than reclassifying them to other 
real estate owned (OREO). The separate other receivable recorded upon foreclosure is to be measured based on the amount of the 
loan balance (principal and interest) the creditor expects to recover from the guarantor.

Effective Date and Transition: The ASU is effective for public business entities for annual periods, and interim periods within 
those annual periods, beginning after December 15, 2014. For all other entities, the amendments are effective for annual periods 
ending after December 15, 2015, and interim periods beginning after December 15, 2015. Early adoption is permitted, if the entity 
has  already  adopted ASU  2014-04,  Reclassification  of  Residential  Real  Estate  Collateralized  Consumer  Mortgage  Loans  upon 
Foreclosure. Transition methods include a prospective method and a modified retrospective method; however, entities must apply 
the same transition method as elected under ASU 2014-04. The Company is evaluating the effects this Update will have on its 
consolidated financial condition or results of operations.

4.  restrictiONs ON cash aNd due frOm baNks

The Bank is required to maintain cash reserve balances with the Federal Reserve Bank. The total required reserve balances were 
$276,000 and $362,000 as of December 31, 2014 and 2013, respectively.

- 57 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

5.  securities

The Company’s investment portfolio includes primarily mortgage-backed securities issued by U.S. Government sponsored agencies 
and backed by residential mortgages (approximately 39%), bonds issued by U.S. Government sponsored agencies (approximately 
35%) and municipalities (approximately 25%) as of December 31, 2014. Most of the municipal bonds are general obligation bonds 
with maturities or pre-refunding dates within 5 years. The remaining 1% of the portfolio includes a group of equity investments in 
other financial institutions. 

The amortized cost and fair value of securities as of December 31, 2014 and 2013, by contractual maturity, are shown below (in 
thousands). Expected maturities may differ from contractual maturities because the securities may be called or prepaid with or 
without prepayment penalties.

December 31, 2014

Securities Available for Sale

Type and maturity
Obligations of Government agencies and corporations
  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Mortgage-backed securities 
Equity securities 
Total 

Amortized
Cost

$    4,510 
39,110 
6,996 
50,616 

9,903 
16,822 
8,609 
340 
35,674 

55,123 
1,055 
$142,468 

Fair
Value

$    4,566 
38,723 
6,812 
50,101 

9,934 
16,853 
8,748 
338 
35,873 

55,429 
1,500 
$142,903 

Gross
Unrealized
Gains

Gross
Unrealized
Losses

$     56 
31 
1 
88 

31 
78 
143 
– 
252 

367 
475 
$1,182 

$      –

(418) 
(185) 
(603)

–
(47)
(4)
(2)
(53)

(61)
(30)
$(747)

- 58 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

December 31, 2013

Securities Available for Sale

Type and maturity
Obligations of Government agencies and corporations
  Within one year 

After one year but within five years 
After five years but within ten years 

Obligations of state and political subdivisions
  Within one year 

After one year but within five years 
After five years but within ten years 
After ten years 

Mortgage-backed securities 
Equity securities 
Total 

Amortized
Cost

$    4,177 
48,011 
27,615 
79,803 

8,260 
26,027 
7,224 
350 
41,861 

4,465 
1,055 
$127,184 

Fair
Value

$    4,192 
47,578 
26,508 
78,278 

8,314 
26,098 
7,182 
338 
41,932 

4,469 
1,367 
$126,046 

Gross
Unrealized
Gains

$  15 
203 
– 
218 

55 
133 
56 
– 
244 

7 
366 
$835 

Gross
Unrealized
Losses

$        –

(636) 
(1,107) 
(1,743)

(1)
(62)
(98)
(12)
(173)

(3)
(54)
$(1,973)

Certain obligations of the U.S. Government and state and political subdivisions are pledged to secure public deposits, securities sold 
under agreements to repurchase and for other purposes as required or permitted by law. The carrying value of the pledged assets was 
$30,770,000 and $31,921,000 at December 31, 2014 and 2013, respectively.

In addition to cash received from the scheduled maturities of securities, some investment securities available for sale are sold at 
current market values during the course of normal operations. Following is a summary of proceeds received from all investment 
securities transactions and the resulting realized gains and losses (in thousands):

Gross proceeds from sales of securities 
Securities available for sale:

2014

$14,631 

Gross realized gains from sold and called securities 
Gross realized losses from sold and called securities 

$       43 
(34) 

Years
2013

$ – 

$ – 
(2) 

2012

$ –

$ 2 
–

- 59 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities 
have been in a continuous unrealized loss position, at December 31, 2014 (in thousands):

Less Than 12 Months
Unrealized
Losses

Fair
Value

Unrealized Losses at December 31, 2014
12 Months or More
Fair
Value

Unrealized
Losses

Fair
Value

Total

Unrealized
Losses

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Mortgage-backed securities 
Debt securities 

$  6,998 
5,592 
13,550 
26,140 

$  (26) 
(33) 
(60) 
(119) 

$32,515 
2,426 
95 
35,036 

$(577) 
(20) 
(1) 
(598) 

$39,513 
8,018 
13,645 
61,176 

$(603) 
(53)
(61)
(717)

Equity securities 

31 

(2) 

179 

(28) 

210 

(30)

Total temporarily impaired securities 

$26,171 

$(121) 

$35,215 

$(626) 

$61,386 

$(747)

December 31, 2014, 45 U.S. Government and agency securities had unrealized losses that in the aggregate did not exceed 1.5% of 
amortized cost. Twenty-four of these securities has been in a continuous loss position for 12 months or more.

At December 31, 2014, 37 obligations of state and political subdivision bonds had unrealized losses that in the aggregate did not 
exceed 1% of amortized cost. Six of these securities have been in a continuous loss position for 12 months or more. 

At December 31, 2014, six mortgage-backed securities had an unrealized loss that did not exceed 1% of amortized cost. One of 
these securities has been in a continuous loss position for 12 months or more. 

The mortgage-backed securities in the Company’s portfolio are government sponsored enterprise (GSE) pass-through instruments 
issued by the Federal National Mortgage Association (FNMA), which guarantees the timely payment of principal on these investments. 

The unrealized losses noted above are considered to be temporary impairments. The decline in the values of the debt securities is 
due only to interest rate fluctuations, rather than erosion of issuer credit quality. As a result, the payment of contractual cash flows, 
including principal repayment, is not at risk. As the Company does not intend to sell the securities, does not believe the Company 
will be required to sell the securities before recovery and expects to recover the entire amortized cost basis, none of the debt securities 
are deemed to be other-than-temporarily impaired. 

Equity securities owned by the Company consist of common stock of various financial services providers (“Bank Stocks”) and are 
evaluated quarterly for evidence of other-than-temporary impairment. There were three equity securities that were in an unrealized 
loss position on December 31, 2014, and have carried unrealized losses for 12 months or more. Individually, none of these three 
equity securities have significant unrealized losses. Of the three equity securities that have sustained unrealized losses for more 
than 12 months, all have increased in fair value during 2014, indicating the possibility of full recovery and therefore are deemed to 
be temporarily impaired. Additionally, there are three equity securities in an unrealized loss position as of December 31, 2014 that 
have been in that position for less than 12 months.  The unrealized losses present in those securities are insignificant. Management 
has identified no other-than-temporary impairment as of, or for the years ended, December 31, 2014, 2013 and 2012 in the equity 
portfolio. Management continues to track the performance of each stock owned to determine if it is prudent to deem any further 
other-than-temporary impairment charges. The Company has the ability and intent to hold its equity securities until recovery of 
unrealized losses.

- 60 -

 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities 
had been in a continuous unrealized loss position, at December 31, 2013 (in thousands):

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 
Mortgage-backed securities 
Debt securities 

Unrealized Losses at December 31, 2013

Less Than 12 Months
Unrealized
Losses

Fair
Value

12 Months or More
Fair
Unrealized
Value
Losses

Total

Fair
Value

Unrealized
Losses

$53,438 
11,496 
308 
65,242 

$(1,664) 
(130) 
(3) 
(1,797) 

$1,921 
4,301 
– 
6,222 

$  (79) 
(43) 
– 
(122) 

$55,359 
15,797 
308 
71,464 

$(1,743) 
(173)
(3)
(1,919)

Equity securities 

– 

– 

266 

(54) 

266 

(54)

Total temporarily impaired securities 

$65,242 

$(1,797) 

$6,488 

$(176) 

$71,730 

$(1,973)

6.  lOaNs aNd related allOwaNce fOr lOaN lOsses

The following table presents the classes of the loan portfolio summarized by the aggregate pass rating and the classified ratings of 
special mention, substandard and doubtful within the Company’s internal risk rating system as of December 31, 2014 and December 
31, 2013 (in thousands):

As of December 31, 2014

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal  

Total 

As of December 31, 2013

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states and political subdivisions 
Personal  

Total 

Pass

$  17,904 
70,369 
12,934 
128,898 
15,708 
3,987 
$249,800 

Pass

$  20,388 
56,867 
15,803 
130,706 
12,674 
4,204 
$240,642 

Special
Mention

$    5,697 
15,297 
3,486 
5,611 
22 
57 
$30,170 

Special
Mention

$    5,658 
11,706 
292 
3,995 
28 
– 
$21,679 

Substandard

Doubtful

Total

$     137 
3,037 
3,957 
4,280 
– 
– 
$11,411 

$       – 
1,297 
336 
1,887 
– 
– 
$3,520 

$  23,738
90,000
20,713
140,676
15,730
4,044
$294,901

Substandard

Doubtful

Total

$     235 
5,620 
1,754 
4,272 
– 
– 
$11,881 

$       – 
278 
1,832 
1,486 
– 
– 
$3,596 

$  26,281
74,471
19,681
140,459
12,702
4,204
$277,798

- 61 -

 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The Company has certain loans in its portfolio that are considered to be impaired. It is the policy of the Company to recognize income 
on impaired loans that have been transferred to nonaccrual status on a cash basis, only to the extent that it exceeds principal balance 
recovery. Until an impaired loan is placed on nonaccrual status, income is recognized on the accrual basis. A collateral analysis is 
performed on each impaired loan at least quarterly and results are used to determine if a specific reserve is necessary to adjust the 
carrying value of each individual loan down to the estimated fair value. Generally, specific reserves are carried against impaired 
loans  based  upon  estimated  collateral  value  until  a  confirming  loss  event  occurs  or  until  termination  of  the  credit  is  scheduled 
through liquidation of the collateral or foreclosure. Charge off will occur when a confirmed loss is identified. Professional appraisals 
of collateral, discounted for expected selling costs, are used to determine the charge-off amount. The following tables summarize 
information regarding impaired loans by portfolio class as of December 31, 2014 and December 31, 2013 (in thousands):

As of December 31, 2014
Unpaid
Principal
Balance

Recorded
Investment

Related
Allowance

As of December 31, 2013
Unpaid
Principal
Balance

Recorded
Investment

Related
Allowance

Impaired loans
With no related allowance recorded:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

With an allowance recorded:
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$       1 
2,264 
336 
3,056 

$       – 
– 
896 

$       1 
2,264 
336 
3,952 
$6,553 

$       1 
2,357 
664 
4,324 

$       – 
– 
937 

$       1 
2,357 
664 
5,261 
$8,283 

$    – 
– 
– 
– 

$    – 
– 
150 

$    – 
– 
– 
150 
$150 

$     94 
2,017 
504 
3,353 

$   238 
1,478 
365 

$     94 
2,255 
1,982 
3,718 
$8,049 

$     94 
2,142 
813 
4,751 

$   238 
1,502 
394 

$     94 
2,380 
2,315 
5,145 
$9,934 

$    –
–
–
–

$  26
93
45

$    –
26
93
45
$164

- 62 -

 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Year Ended December 31, 2014

Year Ended December 31, 2013

Year Ended December 31, 2012

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Average
Recorded
Investment

Interest
Income
Recognized

Cash Basis
Interest
Income

Impaired loans
With no related allowance recorded:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$     48 
2,141 
420 
3,205 

$    1 
62 
– 
76 

$    2 
49 
– 
71 

With an allowance recorded:

Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

$   119 
739 
631 

$    – 
– 
– 

$    – 
– 
5 

$     48 
2,260 
1,159 
3,836 
$7,303 

$    1 
62 
– 
76 
$139 

$    2 
49 
– 
76 
$127 

$   127 
2,345 
1,254 
1,920 

$   119 
838 
1,253 

$   127 
2,464 
2,092 
3,173 
$7,856 

$    – 
96 
2 
64 

$    – 
– 
– 

$    – 
96 
2 
64 
$162 

$  – 
24 
6 
24 

$  – 
– 
7 

$  – 
24 
6 
31 
$61 

$   199 
2,492 
1,362 
1,371 

$  14 
119 
– 
– 

$       – 
   674 
2,503 

$    – 
    – 
– 

$   199 
2,492 
2,036 
3,874 
$8,601 

$  14 
119 
– 
– 
$133 

$  –
3
–
–

$  –
15
–

$  –
3
15
–
$18

The following table presents nonaccrual loans by classes of the loan portfolio as of December 31, 2014 and December 31, 2013 (in 
thousands):

Nonaccrual loans:

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 

Total 

December 31, 2014

December 31, 2013

$       – 
1,717 
336 
3,193 
$5,246 

$     10
1,331
1,982
2,629
$5,952

Interest income not recorded based on the original contractual terms of the loans for nonaccrual loans was $382,000, $490,000 
and $472,000 in 2014, 2013 and 2012, respectively. The aggregate amount of demand deposits that have been reclassified as loan 
balances at December 31, 2014 and 2013 were $36,000 and $41,000, respectively.

- 63 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The performance and credit quality of the loan portfolio is also monitored by analyzing the age of the loans receivable as determined 
by the length of time a recorded payment is past due. The following table presents the classes of the loan portfolio summarized by 
the past due status as of December 31, 2014 and December 31, 2013 (in thousands):

As of December 31, 2014

30-59 Days
Past Due

60-89 Days
Past Due

Greater than
90 Days

Total Past
Due

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states

and political subdivisions 

Personal 

Total 

$       2 
388 
– 
498 

– 
17 
$   905 

$     12 
61 
104 
1,326 

– 
– 
$1,503 

$       – 
1,717 
336 
2,968 

– 
– 
$5,021 

$       14 
2,166 
440 
4,792 

– 
17 
$  7,429 

As of December 31, 2013

30-59 Days
Past Due

60-89 Days
Past Due

Greater than
90 Days

Total Past
Due

Commercial, financial and agricultural 
Real estate - commercial 
Real estate - construction 
Real estate - mortgage 
Obligations of states

and political subdivisions 

Personal 

Total 

$     19 
35 
239 
1,239 

– 
23 
$1,555 

$       – 
1,092 
7 
2,130 

– 
1 
$3,230 

$   10 
947 
1,801 
2,585 

$     29 
2,074 
2,047 
5,954 

– 
– 
$5,343 

– 
24 
$10,128 

Loans Past
Due Greater
than 90 Days
and Accruing

$    –
–
–
400

–
–
$400

Loans Past
Due Greater
than 90 Days
and Accruing

$    –
61
–
251

–
–
$312

Total 
Loans

$  23,738 
90,000 
20,713 
140,676 

15,730 
4,044 
$294,901 

Total 
Loans

$  26,281 
74,471 
19,681 
140,459 

12,702 
4,204 
$277,798 

Current

$  23,724 
87,834 
20,273 
135,884 

15,730 
4,027 
$287,472 

Current

$  26,252 
72,397 
17,634 
134,505 

12,702 
4,180 
$267,670 

The following table summarizes information regarding troubled debt restructurings by loan portfolio class as of and for the years 
ended December 31, 2014 and 2013, in thousands of dollars. 

As of December 31, 2014
Accruing troubled debt restructurings:

Real estate - mortgage 

Non-accruing troubled debt restructurings:

Real estate - mortgage 

As of December 31, 2013 
Accruing troubled debt restructurings:

Real estate - commercial 
Real estate - mortgage 

Pre-Modification
Outstanding
Recorded
Investment

Post-Modification
Outstanding
Recorded
Investment

Number of
Contracts

Recorded
Investment

$402 

$430 

$401

364 
$766 

$  64 
706 
$770 

371 
$801 

$  61 
714 
$775 

366
$767

$  61 
714
$775

7 

1 
8 

1 
6 
7 

- 64 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The Company’s troubled debt restructurings are also impaired loans, which may result in a specific allocation and subsequent charge-
off if appropriate. As of December 31, 2014, there was one specific reserve in the amount of $86,000 and no charge-offs relating 
to the troubled debt restructurings. The amended terms of the restructured loans vary, whereby interest rates have been reduced, 
principal payments have been reduced or deferred for a period of time and/or maturity dates have been extended. 

As of December 31, 2014, one restructured loan with a balance of $366,000 was in default as it was delinquent in excess of 90 days 
with respect to the terms of the restructuring and was placed in non-accrual status as of June 30, 2014. There have been no defaults 
of troubled debt restructurings that took place during 2014, 2013 or 2012 within 12 months of restructure. One restructured loan 
was delinquent in excess of 90 days with respect to the terms of the restructuring as of December 31, 2013. This loan had a balance 
of $61,000 and was in the process of foreclosure.

The following table summarizes loans whose terms have been modified resulting in troubled debt restructurings during 2014 and 
2013, in thousands of dollars.

Year ended December 31, 2014
Accruing troubled debt restructurings:

Real estate - mortgage 

Year ended December 31, 2013 
Accruing troubled debt restructurings:

Real estate - commercial 
Real estate - mortgage 

Pre-Modification
Outstanding
Recorded
Investment

Post-Modification
Outstanding
Recorded
Investment

Number of
Contracts

Recorded
Investment

3 
3 

1 
6 
7 

$  92 
$  92 

$  64 
706 
$770 

$  92 
$  92 

$  61 
714 
$775 

$  87
$  87

$  61 
714
$775

- 65 -

 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following tables summarize loans and the activity in the allowance for loan losses by loan class, segregated into the amount 
required for loans individually evaluated for impairment and the amount required for loans collectively evaluated for impairment 
as of and for the years ended December 31, 2014, 2013 and  2012 (in thousands):

Allowance for loan losses:
Beginning Balance, January 1, 2014 

Charge-offs 
Recoveries 
Provisions 
Ending balance 

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political
subdivisions

Personal

Total

$     253 
(20) 
4 
(15) 
$     222 

$     534 
(92) 
5 
218 
$     665 

$     212 
(18) 
– 
(39) 
$     155 

$    1,246 
(125) 
– 
179 
$    1,300 

$         – 
– 
– 
– 
$         – 

$     42 
(20) 
2 
14 
$     38 

$    2,287
(275)
11
357
$    2,380

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political
subdivisions

Personal

Total

As of December 31, 2014
Allowance for loan losses:
Ending balance evaluated for impairment 

$     222 

$     665 

$     155 

$    1,300 

$         – 

$     38 

$    2,380

individually 
collectively 

$         – 
$     222 

$         – 
$     665 

$         – 
$     155 

$       150 
$    1,150 

$         – 
$         – 

$       – 
$     38 

$       150
$    2,230

Loans:
Ending balance evaluated for impairment 

$23,738 

$90,000 

$20,713 

$140,676 

$15,730 

$4,044 

$294,901

individually 
collectively 

$         1 
$23,737 

$  2,264 
$87,736 

$     336 
$20,377 

$    3,952 
$136,724 

$         – 
$15,730 

$       – 
$4,044 

$    6,553
$288,348

- 66 -

 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Allowance for loan losses:
Beginning Balance, January 1, 2013 

Charge-offs 
Recoveries 
Provisions 
Ending balance 

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

$     179 
(4) 
13 
65 
$     253 

$     463 
– 
– 
71 
$     534 

$     202 
(117) 
– 
127 
$     212 

$    2,387 
(1,281) 
– 
140 
$    1,246 

$         – 
– 
– 
– 
$         – 

$     50 
(29) 
9 
12 
$     42 

$    3,281
(1,431)
22
415
$    2,287

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

As of December 31, 2013
Allowance for loan losses:
Ending balance evaluated for impairment 

$     253 

$     534 

$     212 

$    1,246 

$         – 

$     42 

$    2,287

individually 
collectively 

$         – 
$     253 

$       26 
$     508 

$       93 
$     119 

$         45 
$    1,201 

$         – 
$         – 

$       – 
$     42 

$       164
$    2,123

Loans:
Ending balance evaluated for impairment 

$26,281 

$74,471 

$19,681 

$140,459 

$12,702 

$4,204 

$277,798

individually 
collectively 

$       94 
$26,187 

$  2,255 
$72,216 

$  1,982 
$17,699 

$    3,718 
$136,741 

$         – 
$12,702 

$       – 
$4,204 

$    8,049
$269,749

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

Allowance for loan losses:
Beginning Balance, January 1, 2012 

Charge-offs 
Recoveries 
Provisions 
Ending balance 

$     195 
(25) 
8 
1 
$     179 

$     455 
– 
– 
8 
$     463 

$     442 
(193) 
– 
(47) 
$     202 

$    1,771 
(852) 
– 
1,468 
$    2,387 

$         – 
– 
– 
– 
$         – 

$     68 
(1) 
2 
(19) 
$     50 

$    2,931
(1,071)
10
1,411
$    3,281

Commercial,
financial and
agricultural

Real estate -
commercial

Real estate -
construction

Real estate -
mortgage

Obligations of
states and
political

subdivisions Personal

Total

As of December 31, 2012
Allowance for loan losses:
Ending balance evaluated for impairment 

$     179 

$     463 

$     202 

$    2,387 

$         – 

$     50 

$    3,281

individually 
collectively 

$         – 
$     179 

$         – 
$     463 

$       91 
$      111 

$    1,036 
$    1,351 

$         – 
$         – 

$       – 
$     50 

$    1,127
$    2,154

Loans:
Ending balance evaluated for impairment 

$19,296 

$69,187 

$18,092 

$153,122 

$12,769 

$5,034 

$277,500

individually 
collectively 

$     160 
$19,136 

$  2,672 
$66,515 

$  2,202 
$15,890 

$    2,628 
$150,494 

$         – 
$12,769 

$       – 
$5,034 

$    7,662 
$269,838

- 67 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

7.  pledged assets

The Bank must maintain sufficient qualifying collateral with the Federal Home Loan Bank (FHLB), in order to secure borrowings. 
Therefore, a Master Collateral Agreement has been entered into which pledges all mortgage related assets as collateral for future 
borrowings. Mortgage related assets could include loans or investment securities. As of December 31, 2014, the amount of loans 
included in qualifying collateral was $182,935,000, for a collateral value of $132,601,000. No investment securities are included in 
qualifying collateral as of December 31, 2014.

8.  baNk OwNed life iNsuraNce aNd aNNuities

The Company holds bank-owned life insurance (BOLI), deferred annuities and payout annuities with a combined cash value of 
$14,807,000 and $14,848,000 at December 31, 2014 and 2013, respectively. As annuitants retire, the deferred annuities may be 
converted to payout annuities to create payment streams that match certain post-retirement liabilities. The cash surrender value on 
the BOLI and annuities increased by $411,000, $446,000 and $333,000 in 2014, 2013 and 2012, respectively, from earnings re-
corded as non-interest income and from premium payments, net of cash payments received. The contracts are owned by the Bank 
in various insurance companies. The crediting rate on the policies varies annually based on the insurance companies’ investment 
portfolio returns in their general fund and market conditions. Changes in cash value of BOLI and annuities in 2014 and 2013 are 
shown below (in thousands):

Balance as of January 1, 2013 

Earnings 
Premiums on existing policies 
Annuity payments received 
Balance as of December 31, 2013 

Earnings 
Premiums on existing policies 
Annuity payments received 
Net proceeds from life insurance claim 
Balance as of December 31, 2014 

Life
Insurance
$14,036 

Deferred
Annuities
$354 

Payout
Annuities
$  12 

372 
54 
– 
14,462 

339 
46 
– 
(450) 
$14,397 

13 
14 
– 
381 

15 
14 
– 
– 
$410 

1 
– 
(8) 
5 

– 
– 
(5) 
– 
$    – 

Total
$14,402

386
68
(8)
14,848

354
60
(5)
(450)
$14,807

9.  premises aNd equipmeNt

Premises and equipment consist of the following (in thousands):

Land 
Buildings and improvements 
Furniture, computer software and equipment 

Less: accumulated depreciation 

December 31,

2014
$  1,066 
8,828 
4,690 
14,584 
(8,051) 
$  6,533 

2013
$  1,066
8,585
4,601
14,252
(7,922) 

$  6,330

Depreciation expense on premises and equipment charged to operations was $494,000 in 2014, $497,000 in 2013 and $524,000 in 2012.

- 68 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

10.  gOOdwill aNd cOre depOsit iNtaNgible

On September 8, 2006, the Company completed its acquisition of a branch office in Richfield, PA. Goodwill at December 31, 2014 
and 2013 was $2,046,000.  Core deposit intangible was $74,000 net of amortization of $375,000 at December 31, 2014 and $119,000 
net of amortization of $330,000 at December 31, 2013.  The core deposit intangible is being amortized over a ten-year period on a 
straight line basis.  The goodwill is not amortized, but is measured annually for impairment.  Core deposit intangible amortization 
expense of $45,000 was recorded in each of the years 2014, 2013 and 2012.  Intangible amortization expense projected for the 
remaining two years beginning in 2015 is estimated to be $45,000 in 2015 and $29,000 for 2016. 

11.  iNvestmeNt iN uNcONsOlidated subsidiary

On  September  1,  2006,  the  Company  invested  in  Liverpool  Community  Bank  (formerly  known  as The  First  National  Bank  of 
Liverpool) (“LCB”), Liverpool, PA, by purchasing 39.16% of its outstanding common stock. This investment is accounted for under 
the equity method of accounting. The investment was carried at $4,369,000 and $4,172,000 as of December 31, 2014 and 2013, 
respectively. The Company increases its investment in LCB for its share of earnings and decreases its investment by any dividends 
received from LCB. The investment is evaluated quarterly for impairment. A loss in value of the investment which is determined 
to be other than a temporary decline would be recognized as a loss in the period in which such determination is made. Evidence of 
a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the 
investment or inability of LCB to sustain an earnings capacity which would justify the current carrying value of the investment.

12. depOsits

Deposits consist of the following (in thousands):

Demand, non-interest bearing 
Interest-bearing demand and money market 
Savings 
Time deposits, $100,000 or more 
Other time deposits 

December 31,

2014
$  77,697 
95,675 
67,430 
27,705 
112,377 
$380,884 

2013
$  74,611
89,867
60,761
30,995
123,411
$379,645

Aggregate amount of scheduled maturities of time deposits as of December 31, 2014 include the following (in thousands):

Maturing in:
  2015 
  2016 
  2017 
  2018 
  2019 
  Later 

$100,000
or more

$15,914 
4,767 
2,170 
1,180 
2,321 
1,353 
$27,705 

Time Deposits

Other

$  61,573 
20,319 
10,353 
7,585 
8,705 
3,842 
$112,377 

Total Time
Deposits

$  77,487
25,086
12,523
8,765
11,026
5,195
$140,082

- 69 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

13.  bOrrOwiNgs

Borrowings consist of the following (dollars in thousands):

Securities sold under

agreements to repurchase 

Short-term borrowings with

Federal Home Loan Bank
overnight advances 

  Mid-term repo maturing August 2015 
Long-term debt with

Federal Home Loan Bank

  Mid-term repo maturing April 2016 
  Mid-term repo maturing March 2017 
Fixed rate loan maturing April 2018 
Fixed rate loan maturing April 2019 

December 31, 2014

December 31, 2013

For the year 2014

Outstanding
Balance

Rate

Outstanding
Balance

Rate

Average
Balance

Weighted
Average
Rate

$  4,594 

0.10% 

$  5,397 

0.10% 

$  4,265 

0.10%

9,700 
6,250 

0.27% 
0.39% 

8,400 
– 

0.25% 
– 

3,385 
1,613 

0.30%
0.32%

7,500 
6,250 
5,000 
3,750 

0.63% 
1.10% 
1.60% 
2.00% 

– 
– 
– 
– 

– 
– 
– 
– 

5,651 
4,709 
3,767 
2,825 

0.63%
1.10%
1.60%
2.00%

$43,044 

0.76% 

$13,797 

0.19% 

$26,215 

0.85%

The maximum balance of short-term borrowings at any month-end during 2014 was $ 15,950,000. 

The Bank has repurchase agreements with several of its depositors, under which customers’ funds are invested daily into an interest 
bearing account. These funds are carried by the Company as short-term debt. It is the Company’s policy to have repurchase agreements 
collateralized 100% by U.S. Government securities. As of December 31, 2014, the securities that serve as collateral for securities 
sold under agreements to repurchase had a fair value of $8,021,000. The interest rate paid on these funds is variable and subject to 
change daily.

The Bank’s maximum borrowing capacity with the Federal Home Loan Bank of Pittsburgh (“FHLB”) is $132,601,000, with a balance 
of $38,450,000 outstanding as of December 31, 2014. In order to borrow additional amounts, the FHLB would require the Bank to 
purchase additional FHLB Stock. The FHLB is a source of both short-term and long-term funding. The Bank must maintain sufficient 
qualifying collateral to secure all outstanding advances. Qualifying collateral is defined by the FHLB and includes outstanding 
balances of the Company’s real estate loans, excluding loans with certain risk mitigants, including delinquencies and loans made to 
insiders, borrowers with low credit scores or loans with high loan-to-value ratios.

- 70 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

14.  OperatiNg lease ObligatiONs

The Company has entered into a number of arrangements that are classified as operating leases. The operating leases are for several 
branch and office locations. The majority of the branch and office location leases are renewable at the Company’s option. Future 
minimum lease commitments are based on current rental payments. Rental expense charged to operations, including license fees 
for branch offices, was $124,000, $122,000 and $114,000 in 2014, 2013 and 2012, respectively.

The following is a summary of future minimum rental payments for the next five years required under operating leases that have 
initial or remaining noncancellable lease terms in excess of one year as of December 31, 2014 (in thousands):

Years ending December 31,

2015 
2016 
2017 
2018 
2019 
2020 and beyond 
Total minimum payments required 

$124
113
65
22
20
–
$344

15.  iNcOme taxes

The components of income tax expense for the three years ended December 31 were (in thousands):

Current tax (benefit) expense 
Deferred tax expense (benefit) 
Total tax expense 

2014
$   331 
194 
$   525 

2013
$(157) 
662 
$ 505 

2012
$1,042
(64)
$   978 

A reconciliation of the statutory income tax expense computed at 34% to the income tax expense included in the consolidated 
statements of income follows (dollars in thousands):

Income before income taxes 
Statutory tax rate 

Years Ended December 31,
2013
$4,506 

2014
$4,741 

2012
$4,626

34.0% 

34.0% 

34.0%

Federal tax at statutory rate 
Tax-exempt interest 
Net earnings on BOLI 
Gain from life insurance proceeds 
Dividend from unconsolidated subsidiary 
Stock-based compensation 
Federal tax credits 
Other permanent differences 
Total tax expense 

1,612 
(358) 
(93) 
(56) 
(13) 
16 
(575) 
(8) 
$   525 

1,532 
(354) 
(108) 
– 
(13) 
10 
(556) 
(6) 
$   505 

1,573
(431)
(148)
–
(12)
2
–
(6)
$   978

Effective tax rate  

11.1% 

11.2% 

21.1%

- 71 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Deductible temporary differences and taxable temporary differences gave rise to a net deferred tax asset for the Company as of 
December 31, 2014 and 2013.  The components giving rise to the net deferred tax asset are detailed below (in thousands):

Deferred Tax Assets
Allowance for loan losses 
Deferred directors’ compensation 
Employee and director benefits 
Qualified pension liability 
Unrealized losses on securities available for sale 
Unrealized loss from securities impairment 
Investment in low income housing project 
Other 
Total deferred tax assets 

Deferred Tax Liabilities
Depreciation 
Equity income from unconsolidated subsidiary 
Qualified pension asset 
Loan origination costs 
Prepaid expense 
Unrealized gains on securities available for sale 
Annuity earnings 
Fair value of mortgage servicing rights 
Goodwill 
Total deferred tax liabilities 

December 31,

2014

2013

$    675 
519 
553 
457 
– 
239 
52 
57 
2,552 

(199) 
(526) 
– 
(348) 
(138) 
(148) 
(68) 
(66) 
(387) 
(1,880) 

$    639 
541
574
–
387
221
–
109
2,471

(223)
(462)
(342)
(287)
(95)
–
(63)
(57)
(340)
(1,869)

Net deferred tax asset included in other assets 

$    672 

$    602

The Company has concluded that the deferred tax assets are realizable (on a more likely than not basis) through the combination 
of future reversals of existing taxable temporary differences, certain tax planning strategies and expected future taxable income.

It is the Company’s policy to recognize interest and penalties on unrecognized tax benefits in income tax expense in the Consolidated 
Statements of Income. No significant income tax uncertainties were identified as a result of the Company’s evaluation of its income 
tax position. Therefore, the Company recognized no adjustment for unrecognized income tax benefits for the years ended December 
31, 2014, 2013 and 2012. The Company is no longer subject to examination by taxing authorities for years before 2011.  Tax years 
2011 through the present, with limited exception, remain open to examination.

- 72 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

16.  stOckhOlders’ equity aNd regulatOry matters

The Company is authorized to issue 500,000 shares of preferred stock with no par value. The Board has the ability to fix the voting, 
dividend, redemption and other rights of the preferred stock, which can be issued in one or more series. No shares of preferred stock 
have been issued.

The Company has a dividend reinvestment and stock purchase plan. Under this plan, additional shares of Juniata Valley Financial 
Corp. stock may be purchased at the prevailing market prices with reinvested dividends and voluntary cash payments, within limits. 
To the extent that shares are not available in the open market, the Company has reserved common stock to be issued under the plan. 
Any adjustment in capitalization of the Company will result in a proportionate adjustment to the reserved shares for this plan. At 
December 31, 2014, 141,887 shares were available for issuance under the Dividend Reinvestment Plan.

The Company periodically repurchases shares of its common stock under a share repurchase program approved by the Board of 
Directors. Repurchases have typically been through open market transactions and have complied with all regulatory restrictions on 
the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and accounted for at cost. These 
shares may be reissued for stock option exercises, employee stock purchase plan purchases and to fulfill dividend reinvestment 
program needs. During 2014, 2013 and 2012, 12,322, 24,918 and 19,793 shares, respectively, were repurchased in conjunction with 
this program. Remaining shares authorized in the program were 31,153 as of December 31, 2014.

The Company and the Bank are subject to risk-based capital standards by which bank holding companies and banks are evaluated in 
terms of capital adequacy. These regulatory capital requirements are administered by the federal banking agencies. Failure to meet 
minimum capital requirements can result in certain mandatory and possibly additional discretionary actions by regulators that, if 
undertaken, could have a direct material effect on the Company’s consolidated financial statements. Under capital adequacy guidelines 
and the regulatory framework for prompt corrective action, the Company and the Bank must meet specific capital guidelines that 
involve quantitative measures of the Company’s and the Bank’s assets, liabilities, and certain off-balance sheet items as calculated 
under regulatory accounting practices. The Company’s and Bank’s capital amounts and classification are also subject to qualitative 
judgments by the regulators about components, risk weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy require the Company and the Bank to each maintain 
minimum amounts and ratios (set forth in the table below) of Total and Tier I capital (as defined in the regulations) to risk-weighted 
assets (as defined in the regulations), and Tier I capital (as defined in the regulations) to average assets (as defined in the regulations). 
Management believes, as of December 31, 2014 and 2013, that the Company and the Bank met all capital adequacy requirements 
to which they were subject.

As of December 31, 2014, the most recent notification from the regulatory banking agencies categorized the Bank as well capitalized 
under  the  regulatory  framework  for  prompt  corrective  action. To  be  categorized  as  “well  capitalized”,  the  Bank  must  maintain 
minimum Total risk-based, Tier I risk-based and Tier I leverage ratios as set forth in the table. To the knowledge of management, 
there are no conditions or events since these notifications that have changed the Bank’s category.

- 73 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The table below provides a comparison of the Company’s and the Bank’s risk-based capital ratios and leverage ratios to the minimum 
regulatory requirements for the periods indicated (dollars in thousands).

Juniata Valley Financial Corp. (Consolidated)

As of December 31, 2014:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

As of December 31, 2013:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

Actual

Minimum Requirement
For Capital
Adequacy Purposes

Amount 

Ratio

Amount 

Ratio

$52,492 
49,912 
49,912 

17.12% 
16.28 
10.65 

$51,888 
49,461 
49,461 

17.97% 
17.13 
11.04 

$24,531 
  12,265 
  18,741 

$23,105 
  11,553 
  17,915 

8.00%
4.00
4.00

8.00%
4.00
4.00

The Juniata Valley Bank

As of December 31, 2014:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

As of December 31, 2013:
Total Capital (to Risk-Weighted Assets) 
Tier I Capital (to Risk-Weighted Assets) 
Tier I Capital (to Average Assets) 

Actual

Minimum Requirement
For Capital
Adequacy Purposes

Minimum Regulatory
Requirements to be
“Well Capitalized”
under Prompt
Corrective Action Provisions

Amount 

Ratio

Amount 

Ratio

Amount 

Ratio

$47,145 
44,688 
44,688 

15.59% 
14.78 
9.42 

$24,186 
  12,093 
  18,969 

8.00% 
4.00 
4.00 

$30,233 
  18,140 
  23,711 

10.00%
  6.00
  5.00

$46,530 
44,185 
44,185 

16.35% 
15.52 
9.97 

$22,773 
  11,387 
  17,723 

8.00% 
4.00 
4.00 

$28,467 
  17,080 
  22,154 

10.00%
  6.00
  5.00

Certain regulatory restrictions exist regarding the ability of the Bank to transfer funds to the Company in the form of cash dividends, 
loans  or  advances. At  December  31,  2014,  $39,644,000  of  undistributed  earnings  of  the  Bank,  included  in  the  consolidated 
stockholders’ equity, was available for distribution to the Company as dividends without prior regulatory approval, subject to the 
regulatory capital requirements above.

- 74 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

17.  calculatiON Of earNiNgs per share

Basic earnings per share (EPS) is computed by dividing net income by the weighted average number of common shares outstanding 
for the period. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock 
were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the 
Company. Potential common shares that may be issued by the Company relate solely to outstanding stock options and are determined 
using the treasury stock method. The following table sets forth the computation of basic and diluted earnings per share:

Net income 
Weighted-average common shares outstanding 

Basic earnings per share 

Weighted-average common shares outstanding 
Common stock equivalents due to effect of stock options 
Total weighted-average common shares and equivalents 

Diluted earnings per share 

Anti-dilutive stock options outstanding 

18.  accumulated Other cOmpreheNsive lOss

Years Ended December 31,
2012
2013
2014
(Amounts, except earnings per share, in thousands)
$4,216 
$3,648
$4,001 
4,231
4,210 
4,193 

$  1.01 

4,193 
– 
$4,193 

$  1.01 

100 

$  0.95 

4,210 
1 
$4,211 

$  0.95 

78 

$  0.86

4,231
2
$4,233

$  0.86

79

Components of accumulated other comprehensive loss, net of tax as of December 31 of each of the last three years consist of the 
following (in thousands):

Unrealized gains (losses) on available for sale securities 
Unrecognized expense for defined benefit pension 
Accumulated other comprehensive loss 

$    296 
(2,493) 
$(2,197) 

$   (751) 
(908) 
$(1,659) 

$    800
(2,219)
$(1,419)

12/31/2014

12/31/2013

12/31/2012

19.  fair value measuremeNts

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or transfer a 
liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement 
date under current market conditions. Additional guidance is provided on determining when the volume and level of activity for the 
asset or liability has significantly decreased. The guidance also includes guidance on identifying circumstances when a transaction 
may not be considered orderly.

Fair value measurement and disclosure guidance provides a list of factors that a reporting entity should evaluate to determine whether 
there has been a significant decrease in the volume and level of activity for the asset or liability in relation to normal market activity 
for the asset or liability. When the reporting entity concludes there has been a significant decrease in the volume and level of activity 
for the asset or liability, further analysis of the information from that market is needed, and significant adjustments to the related 
prices may be necessary to estimate fair value in accordance with fair value measurement and disclosure guidance.

- 75 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

This guidance clarifies that, when there has been a significant decrease in the volume and level of activity for the asset or liability, 
some transactions may not be orderly. In those situations, the entity must evaluate the weight of the evidence to determine whether the 
transaction is orderly. The guidance provides a list of circumstances that may indicate that a transaction is not orderly. A transaction 
price that is not associated with an orderly transaction is given little, if any, weight when estimating fair value. 

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or paid to 
transfer a liability in an orderly transaction between market participants. A fair value measurement assumes that the transaction to 
sell the asset or transfer the liability occurs in the principal market for the asset or liability or, in the absence of a principal market, 
the most advantageous market for the asset or liability. The price in the principal (or most advantageous) market used to measure the 
fair value of the asset or liability is not adjusted for transaction costs. An orderly transaction is a transaction that assumes exposure to 
the market for a period prior to the measurement date to allow for marketing activities that are usual and customary for transactions 
involving such assets and liabilities; it is not a forced transaction. Market participants are buyers and sellers in the principal market 
that are (i) independent, (ii) knowledgeable, (iii) able to transact and (iv) willing to transact.

Fair value measurement and disclosure guidance requires the use of valuation techniques that are consistent with the market approach, 
the income approach and/or the cost approach. The market approach uses prices and other relevant information generated by market 
transactions involving identical or comparable assets and liabilities. The income approach uses valuation techniques to convert 
future amounts, such as cash flows or earnings, to a single present amount on a discounted basis. The cost approach is based on the 
amount that currently would be required to replace the service capacity of an asset (replacement cost). Valuation techniques should 
be consistently applied. Inputs to valuation techniques refer to the assumptions that market participants would use in pricing the 
asset or liability. Inputs may be observable, meaning those that reflect the assumptions market participants would use in pricing the 
asset or liability developed based on market data obtained from independent sources, or unobservable, meaning those that reflect the 
reporting entity’s own assumptions about the assumptions market participants would use in pricing the asset or liability developed 
based on the best information available in the circumstances. In that regard, the guidance establishes a fair value hierarchy for 
valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest 
priority to unobservable inputs. The fair value hierarchy is as follows:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability 
to access at the measurement date.

Level 2 Inputs – Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or 
indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar 
assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such 
as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or corroborated by 
market data by correlation or other means.

Level 3 Inputs – Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity’s own assumptions 
about the assumptions that market participants would use in pricing the assets or liabilities. 

An asset’s or liability’s placement in the fair value hierarchy is based on the lowest level of input that is significant to the fair value 
measurement.

A description of the valuation methodologies used for instruments measured at fair value, as well as the general classification of 
such instruments pursuant to the valuation hierarchy, is set forth below. 

In general, fair value is based upon quoted market prices, where available. If such quoted market prices are not available, fair 
value  is  based  upon  internally  developed  models  that  primarily  use,  as  inputs,  observable  market-based  parameters.  Valuation 
adjustments may be made to ensure that financial instruments are recorded at fair value. These adjustments may include amounts to 
reflect counterparty credit quality, the Company’s creditworthiness, among other things, as well as unobservable parameters. Any 
such valuation adjustments are applied consistently over time. The Company’s valuation methodologies may produce a fair value 
calculation that may not be indicative of net realizable value or reflective of future fair values. While management believes the 
Company’s valuation methodologies are appropriate and consistent with other market participants, the use of different methodologies 
or assumptions to determine the fair value of certain financial instruments could result in a different estimate of fair value at the 
reporting date.

- 76 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Securities Available for Sale. Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For 
these securities, the Company obtains fair value measurement from an independent pricing service. The fair value measurements 
consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading 
levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among 
other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.

Impaired Loans. Certain impaired loans are reported on a non-recurring basis at the fair value of the underlying collateral since 
repayment is expected solely from the collateral. Fair value is generally determined based upon independent third-party appraisals 
of the properties, or discounted cash flows based upon the expected proceeds. These assets are included as Level 3 fair values, based 
upon the lowest level of input that is significant to the fair value measurements. 

Other Real Estate Owned. Certain assets included in other real estate owned are carried at fair value as a result of impairment and 
accordingly are presented as measured on a non-recurring basis. Values are estimated using Level 3 inputs, based on appraisals that 
consider the sales prices of property in the proximate vicinity.

Mortgage Servicing Rights. The fair value of servicing assets is based on the present value of estimated future cash flows on pools 
of mortgages stratified by rate and maturity date and are considered Level 3 inputs.

The following table summarizes financial assets and financial liabilities measured at fair value as of December 31, 2014 and December 
31, 2013, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value (in thousands). 
There were no transfers of assets between fair value Level 1 and Level 2 during the year ended December 31, 2014.

Measured at fair value on a recurring basis:
Debt securities available-for-sale:

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 

  Mortgage-backed securities 
Equity securities available-for-sale 

Measured at fair value on a non-recurring basis:

Impaired loans 

  Mortgage servicing rights 

Measured at fair value on a recurring basis:
Debt securities available-for-sale:

Obligations of U.S. Government
agencies and corporations 

Obligations of state and political subdivisions 

  Mortgage-backed securities 
Equity securities available-for-sale 

Measured at fair value on a non-recurring basis:

Impaired loans 
Other real estate owned 

  Mortgage servicing rights 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2014

$50,101 
35,873 
55,429 
     1,500 

$       – 
– 
– 
   1,500 

$50,101 
35,873 
55,429 
         – 

$       –
–
–
       –

3,370 
193 

– 
– 

– 
– 

3,370
193 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31,
2013

$78,278 
41,932 
4,469 
     1,367 

$       – 
– 
– 
   1,367 

$78,278 
41,932 
4,469 
         – 

3,300 
50 
167 

– 
– 
– 

– 
– 
– 

$       –
–
–
       –

3,300
50
167

- 77 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following table presents additional quantitative information about assets measured at fair value on a nonrecurring basis and for 
which Level 3 inputs have been used to determine fair value:

December 31, 2014

Impaired loans 
Mortgage servicing rights 

Fair Value
Estimate

$3,370 

Valuation Technique
Appraisal of collateral (1) 

193  Multiple of annual servicing fee 

December 31, 2013

Impaired loans 
Other real estate owned 
Mortgage servicing rights 

Fair Value
Estimate

$3,300 
     50 

Valuation Technique
Appraisal of collateral (1) 
Appraisal of collateral (1) 

167  Multiple of annual servicing fee 

Unobservable Input

Range

Weighted
Average

Appraisal and liquidation adjustments (2) 
Estimated pre-payment speed, 
based on rate and term

(7)% - (15)% 
300% - 400% 

(11.2)%
360%

Unobservable Input

Range

Weighted
Average

Appraisal and liquidation adjustments (2) 
Appraisal and liquidation adjustments (2) 
Estimated pre-payment speed, 
based on rate and term

(7)% - (10)% 
0% 
300% - 400% 

(9.0)%
0%
326%

(1)  Fair value is generally determined through independent appraisals of the underlying collateral 

that generally include various level 3 inputs which are not identifiable.

(2)  Appraisals may be adjusted by management for qualitative factors such as economic conditions 
and  estimated  liquidation  expenses.  The  range  of  liquidation  expenses  and  other  appraisal 
adjustments are presented as a percent of the appraisal.

Fair Value of Financial Instruments
Management uses its best judgment in estimating the fair value of the Company’s financial instruments; however, there are inherent 
weaknesses in any estimation technique. Therefore, the fair value estimates herein are not necessarily indicative of the amounts the 
Company could have realized in sales transactions on the dates indicated. The estimated fair value amounts have been measured 
as of their respective year ends and have not been re-evaluated or updated for purposes of these consolidated financial statements 
subsequent to those respective dates. As such, the estimated fair values of these financial instruments subsequent to the respective 
reporting dates may be different from the amounts reported at each year end.

The  information  presented  below  should  not  be  interpreted  as  an  estimate  of  the  fair  value  of  the  entire  Company  since  a  fair 
value calculation is provided only for a limited portion of the Company’s assets and liabilities. Due to a wide range of valuation 
techniques and the degree of subjectivity used in making the estimates, comparisons between the Company’s disclosures and those 
of other companies may not be meaningful.

The following describes the estimated fair value of the Company’s financial instruments as well as the significant methods and 
assumptions not previously disclosed used to determine these estimated fair values.

Carrying values approximate fair value for cash and due from banks, interest-bearing demand deposits with banks, restricted stock 
in the Federal Home Loan Bank, interest receivable, mortgage servicing rights, non-interest bearing demand deposits, securities 
sold under agreements to repurchase, short-term borrowings and interest payable. Other than cash and due from banks, which are 
considered Level 1 inputs and mortgage servicing rights, which are considered Level 3 inputs, these instruments are Level 2 inputs.

Interest bearing time deposits with banks - The estimated fair value is determined by discounting the contractual future cash flows, 
using the rates currently offered for deposits of similar remaining maturities.  

Loans  –  For  variable-rate  loans  that  reprice  frequently  and  which  entail  no  significant  changes  in  credit  risk,  carrying  values 
approximated fair value. Substantially all commercial loans and real estate mortgages are variable rate loans. The fair value of 
other loans (i.e. consumer loans and fixed-rate real estate mortgages) are estimated by calculating the present value of the cash flow 
difference between the current rate and the market rate, for the average maturity, discounted quarterly at the market rate.

 Fixed rate time deposits - The estimated fair value is determined by discounting the contractual future cash flows, using the rates 
currently offered for deposits of similar remaining maturities.

- 78 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Long-term debt and other interest bearing liabilities – The fair values are estimated using discounted cash flow analysis, based on 
incremental borrowing rates for similar types of arrangements.

Commitments to extend credit and letters of credit – The fair value of commitments to extend credit is estimated using the fees 
currently charged to enter into similar agreements, taking into account market interest rates, the remaining terms and present credit-
worthiness of the counterparties. The fair value of guarantees and letters of credit is based on fees currently charged for similar 
agreements.

The estimated fair values of the Company’s financial instruments are as follows (in thousands):

Financial Instruments
(in thousands)

December 31, 2014

December 31, 2013

Carrying
Value

$    6,757 
10 
– 
142,903 
2,726 
292,521 
193 
1,491 

77,697 
303,187 
4,594 
15,950 
22,500 
1,412 
301 

Fair
Value

$    6,757 
10 
– 
142,903 
2,726 
294,083 
193 
1,491 

77,697 
305,635 
4,594 
15,950 
22,464 
1,416 
301 

Carrying
Value

$    8,570 
43 
249 
126,046 
1,967 
275,511 
167 
1,529 

74,611 
305,034 
5,397 
8,400 
– 
1,356 
287 

Fair
Value

$    8,570
43
250
126,046
1,967
282,226
167
1,529

74,611
308,414
5,397
8,400
–
1,358
287

– 
– 

– 
– 

– 
– 

–
–

Financial assets:
Cash and due from banks 
Interest bearing deposits with banks 
Interest bearing time deposits with banks 
Securities 
Restricted investment in FHLB stock 
Loans, net of allowance for loan losses 
Mortgage servicing rights 
Accrued interest receivable 

Financial liabilities:
Non-interest bearing deposits 
Interest bearing deposits 
Securities sold under agreements to repurchase 
Short-term borrowings 
Long-term debt 
Other interest bearing liabilities 
Accrued interest payable 

Off-balance sheet financial instruments:
Commitments to extend credit 
Letters of credit 

- 79 -

 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The following presents the carrying amount, fair value and placement in the fair value hierarchy of the Company’s financial instruments 
not previously disclosed as of December 31, 2014 and December 31, 2013. This table excludes financial instruments for which the 
carrying amount approximates fair value. 

Carrying
Amount

Fair Value

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets or
Liabilities

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

December 31, 2014
Financial instruments - Assets

Loans, net of allowance for loan losses 

$292,521 

$294,083 

$ – 

$           – 

$294,083

Financial instruments - Liabilities
Interest bearing deposits 
Long-term debt 
Other interest bearing liabilities 

December 31, 2013
Financial instruments - Assets

Interest bearing time deposits with banks 
Loans, net of allowance for loan losses 

Financial instruments - Liabilities
Interest bearing deposits 
Other interest bearing liabilities 

20.  emplOyee beNefit plaNs

303,187 
22,500 
1,412 

305,635 
22,464 
1,416 

– 
– 
– 

305,635 
22,464 
1,416 

–
–
–

Carrying
Amount

Fair Value

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets or
Liabilities

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Other
Unobservable
Inputs

$       249 
275,511 

305,034 
1,356 

$       250 
282,226 

308,414 
1,358 

$ – 
– 

– 
– 

$       250 
– 

$           –
282,226

308,414 
1,358 

–
–

Stock Option Plan
The  2000  Incentive  Stock  Option  Plan  expired  in  May  2010  and  was  replaced  with  the  2011  Stock  Option  Plan  in  May  2011 
(collectively, the “Plans”). The 2011 Stock Option Plan has essentially the same structure as the 2000 plan. Under the provisions 
of the Plans, while active, options can be granted to officers and key employees of the Company. The Plans provide that the option 
price per share is not to be less than the fair market value of the stock on the day the option was granted, but in no event less than the 
par value of such stock. Options granted under the Plans are exercisable no earlier than one year after the date of grant and expire 
ten years after the date of the grant.

The Plans are administered by a committee of the Board of Directors, whose members are not eligible to receive options under the 
Plans. The Committee determines, among other things, which officers and key employees receive options, the number of shares to 
be subject to each option, the option price and the duration of the option. Options vest over three to five years and are exercisable at 
the grant price, which is at least the fair market value of the stock on the grant date. All options previously granted under the Plans 
are scheduled to expire through February 18, 2024. The aggregate number of shares that may be issued upon the exercise of options 
under the 2011 Stock Option Plan is 300,000 shares, and 213,775 shares were available for grant as of December 31, 2014. Total 
options outstanding at December 31, 2014 have exercise prices between $17.22 and $24.00, with a weighted average exercise price 
of $18.13 and a weighted average remaining contractual life of 7.2 years. 

As of December 31, 2014, there was $76,000 of total unrecognized compensation cost related to nonvested share-based compensation 
arrangements granted under the Plans. That cost is expected to be recognized through 2019.

No options were exercised in 2014 or 2013. Cash received from option exercises under the Plans for the year ended December 31, 
2012 was $104,000.

- 80 -

 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

A summary of the status of the Plans as of December 31, 2014, 2013 and 2012, and changes during the years ending on those dates 
is presented below:

2014

2013

2012

Outstanding at beginning of year 
Granted   
Exercised 
Forfeited  
Outstanding at end of year 

Shares

83,930 
33,525 
– 
(7,639) 
109,816 

Weighted Average
Exercise Price
$  18.50 
17.72 
– 
20.44 
$  18.13 

Shares

97,792 
21,800 
– 
(35,662) 
83,930 

Weighted Average
Exercise Price
$19.04 
17.65 
– 
19.45 
$18.50 

Shares

90,474  
19,150  
(7,207) 
(4,625) 
97,792  

Weighted Average
Exercise Price
$  18.85
18.00
14.47
17.89
$  19.04

Options exercisable at year-end 

51,396 

43,079 

68,361

Weighted-average fair value of

options granted during the year 

Intrinsic value of options

exercised during the year 

Intrinsic value of options

outstanding and exercisable
at December 31, 2014 

$    1.96 

$         – 

$22,021

The following table summarizes characteristics of stock options as of December 31, 2014:

$  1.75 

$       – 

$    1.98

$24,444

Grant Date
10/18/2005 
 10/17/2006 
 10/16/2007 
 10/21/2008 
 10/20/2009 
  9/20/2011 
  3/20/2012 
  2/19/2013 
  2/18/2014 

Outstanding

Exercisable

Exercise
Price
$24.00 
21.00 
20.05 
21.10 
17.22 
17.75 
18.00 
17.65 
17.72 

Shares
1,531 
1,838 
4,425 
6,100 
9,697 
13,850 
17,050 
21,800 
33,525 
109,816 

Contractual
Average Life
(Years)
0.80 
1.80 
2.80 
3.81 
4.80 
6.72 
7.22 
8.14 
9.14 

Shares
1,531
1,838
4,425
6,100
9,697
11,850
9,900
6,055
–
51,396

- 81 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Defined Benefit Retirement Plan
The Company sponsors a defined benefit retirement plan which covers substantially all of its employees employed prior to December 
31, 2007. As of January 1, 2008, the plan was amended to close the plan to new entrants. All active participants as of December 
31, 2007 became 100% vested in their accrued benefit and, as long as they remained eligible, continued to accrue benefits until 
December 31, 2012. The benefits are based on years of service and the employee’s compensation. Effective December 31, 2012, the 
defined benefit retirement plan was amended to cease future service accruals after that date (frozen). The Company’s funding policy 
is to contribute annually no more than the maximum amount that can be deducted for federal income tax purposes. Contributions 
are intended to provide for benefits attributed to service through December 31, 2012. The Company does not expect to contribute 
to the defined benefit plan in 2015.

Management expects $120,000 expense to be recorded as net periodic expense in 2015 for the defined benefit plan, which includes 
expected amortization out of accumulated other comprehensive loss. The following table sets forth by level, within the fair value 
hierarchy, debt and equity instruments included in the defined benefit retirement’s plan assets at fair value as of December 31, 2014 
and December 31, 2013 (in thousands). Assets included in the plan that are not valued in the hierarchy table consist of cash and cash 
equivalents, totaling $527,000 and $703,000, at December 31, 2014 and 2013, respectively.

Measured at fair value on a recurring basis:

U.S. Government and agency securities 
Corporate bonds and notes 

  Mutual funds

Value funds 
Blend funds 
Growth funds 

Common stocks 
  Money market funds 

Measured at fair value on a recurring basis:

U.S. Government and agency securities 
Corporate bonds and notes 

  Mutual funds

Value funds 
Blend funds 
Growth funds 

Common stocks 
  Money market funds 

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

December 31,
2014

$   1,113 
3,147 

1,977 
1,696 
1,585 
– 
85 
$9,603 

$       – 
– 

1,977 
1,696 
1,585 
– 
85 
$5,343 

(Level 2)
Significant
Other
Observable
Inputs

$   1,113 
3,147 

– 
– 
– 
– 
– 
$4,260 

(Level 3)
Significant
Unobservable
Inputs

$ –
–

–
–
–
–
–
$ –

(Level 1)
Quoted Prices in
Active Markets
for Identical
Assets

(Level 2)
Significant
Other
Observable
Inputs

(Level 3)
Significant
Unobservable
Inputs

December 31,
2013

$   739 
2,987 

2,120 
1,522 
1,867 
4 
172 
$9,411 

$       – 
– 

2,120 
1,522 
1,867 
4 
172 
$5,685 

$   739 
2,987 

– 
– 
– 
– 
– 
$3,726 

$ –
–

–
–
–
–
–
$ –

- 82 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

The measurement date for the defined benefit plan is December 31. Information pertaining to the activity in the defined benefit 
plan is as follows (in thousands):

Change in projected benefit obligation (PBO)

PBO at beginning of year 
Service cost 
Interest cost 
Change in assumptions 
Actuarial loss 
Benefits paid 

PBO at end of year 

Change in plan assets

Years ended December 31,

2014

2013

$  9,108 
– 
426 
2,297 
110 
(468) 

$10,022
–
395
(962)
91 
(438)

$11,473 

$ 9,108

Fair value of plan assets at beginning of year 
Actual return on plan assets, net of expenses 
Benefits paid 

$10,114 
484 
(468) 

$ 9,078
1,474
(438)

Fair value of plan assets at end of year 

$10,130 

$10,114

Funded status, included in other (liabilities) assets 

$ (1,343) 

$ 1,006

Amounts recognized in accumulated
comprehensive loss before income taxes consist of:

Unrecognized actual loss 
Unrecognized net transition asset 

$(3,777) 
– 
$(3,777) 

$(1,377)
1
$(1,376)

Accumulated benefit obligation 

$11,473 

$ 9,108

- 83 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

For the year ended December 31, 2013, the mortality assumptions were derived using the IRS 2014 Static Table. For the year ended 
December 31, 2014, the mortality assumptions were derived using the RP-2014 White Collar Mortality Table. Incorporated into 
the most recent table are rates projected generationally using Scale MP-2014 to reflect mortality improvement. The impact on the 
benefit obligation for the mortality assumption change was an increase of $1,079,000.

Pension expense included the following components for the years ended December 31 (in thousands):

Service cost during the year 
Interest cost on projected benefit obligation 
Expected return on plan assets 
Net (amortization) accretion 
Recognized net actuarial loss 

Net periodic benefit cost 

Net loss (gain) 
Amortization of net loss 
Net amortization (accretion)  
Total recognized in other comprehensive loss (income) 

Total recognized in net periodic benefit cost and other
comprehensive loss (income) 

Assumptions used to determine benefit obligations were:

Discount rate  
Rate of compensation increase 

Assumptions used to determine the net periodic benefit cost were:

Discount rate  
Expected long-term return on plan assets 
Rate of compensation increase 

2014

$       – 
426 
(518) 
– 
40 

(52) 

2,441 
(40) 
– 
$2,401 

2013

$        – 
395 
(561) 
(1) 
203 

2012

$    222
451
(591)
56
296

36     

434

(1,782) 
(203) 
1 
$(1,984) 

(952)
(296)
(56)
$(1,304)

$2,349 

$(1,948) 

$   (870)

2014

4.00% 
N/A 

2014

4.75% 
5.25 
N/A 

2013

4.75% 
N/A 

2013

4.00% 
6.35 
N/A 

2012

4.00%
N/A

2012

4.40%
7.00
3.00

The investment strategy and investment policy for the retirement plan is to target the plan assets to contain 50% equity and 50% 
fixed income securities. The asset allocation as of December 31, 2014 was approximately 43% fixed income securities, 55% equities 
and 2% cash equivalents.

Future expected benefit payments (in thousands):

Estimated future benefit payments  

2015
$466 

2016

$472 

2017

$476 

2018

$526 

2019

$530 

2020-2024

$2,828

- 84 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Defined Contribution Plan
The Company has a Defined Contribution Plan under which employees, through payroll deductions, are able to defer portions of 
their compensation. The Company makes an annual non-elective fully vested contribution equal to 3% of compensation to each 
eligible participant. As of December 31, 2014, a liability of $191,000 was recorded to satisfy this obligation, and was credited to 
employees’ accounts by January 31, 2015. This liability at December 31, 2013 totaled $172,000 and was credited to employee 
accounts during 2014. Expense incurred under this plan was $180,000, $175,000 and $157,000 in 2014, 2013 and 2012, respectively. 
Effective January 1, 2013, the Company amended the Defined Contribution Plan to include an employer matching contribution 
for employees that elect to defer compensation into this program. The matching contribution in 2014 and 2013 was $147,000 and 
$123,000, respectively.

Employee Stock Purchase Plan
The Company has an Employee Stock Purchase Plan under which employees, through payroll deductions, are able to purchase 
shares of Company stock annually. The option price of the stock purchases is between 95% and 100% of the fair market value of 
the stock on the offering termination date as determined annually by the Board of Directors. The maximum number of shares which 
employees may purchase under the Plan is 250,000; however, the annual issuance of shares may not exceed 5,000 shares plus any 
unissued shares from prior offerings. There were 3,497 shares issued in 2014, 2,823 shares issued in 2013 and 2,729 shares issued in 
2012 under this plan. At December 31, 2014, there were 184,060 shares reserved for issuance under the Employee Stock Purchase 
Plan.

Supplemental Retirement Plans
The Company has non-qualified supplemental retirement plans for directors and key employees. At December 31, 2014 and 2013, 
the present value of the future liability was $459,000 and $533,000, respectively. For the years ended December 31, 2014, 2013 and 
2012, $39,000, $47,000 and $56,000, respectively, was charged to expense in connection with these plans. The Company offsets 
the cost of these plans through the purchase of bank-owned life insurance and annuities. See Note 8.

Deferred Compensation Plans
The  Company  has  entered  into  deferred  compensation  agreements  with  certain  directors  to  provide  each  director  an  additional 
retirement benefit, or to provide their beneficiary a benefit, in the event of pre-retirement death. At December 31, 2014 and 2013, the 
present value of the future liability was $1,528,000 and $1,591,000, respectively. For the years ended December 31, 2014, 2013 and 
2012, $33,000, $47,000 and $66,000, respectively, was charged to expense in connection with these plans. The Company offsets 
the cost of these plans through the purchase of bank-owned life insurance. See Note 8.

Salary Continuation Plans
The Company has non-qualified salary continuation plans for key employees. At December 31, 2014 and 2013, the present value of 
the future liability was $1,167,000 and $1,154,000, respectively. For the years ended December 31, 2014, 2013 and 2012, $118,000, 
$97,000 and $132,000, respectively, was charged to expense in connection with these plans. The Company offsets the cost of these 
plans through the purchase of bank-owned life insurance. See Note 8.

21.  fiNaNcial iNstrumeNts with Off-balaNce sheet risk

The Company is a party to financial instruments with off-balance sheet risk in the normal course of business to meet the financing 
needs of its customers. These financial instruments may include commitments to extend credit and letters of credit. These instruments 
involve, to varying degrees, elements of credit risk that are not recognized in the consolidated financial statements.

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend 
credit and letters of credit is represented by the contractual amount of those instruments. The Bank uses the same credit policies in 
making these commitments and conditional obligations as it does for on-balance sheet instruments. The Company controls the credit 
risk of its financial instruments through credit approvals, limits and monitoring procedures; however, it does not generally require 
collateral for such financial instruments since there is no principal credit risk. 

A summary of the Company’s financial instrument commitments is as follows (in thousands):

Commitments to grant loans 
Unfunded commitments under lines of credit 
Outstanding letters of credit 

- 85 -

December 31,

2014
$38,776 
6,245 
1,703 

2013
$33,532
7,457
1,199

 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established in the 
contract. Commitments generally have fixed expiration dates or other termination clauses and may require payment of a fee. Since 
portions of the commitments are expected to expire without being drawn upon, the total commitment amounts do not necessarily 
represent future cash requirements. The Bank evaluates each customer’s creditworthiness on a case-by-case basis. The amount of 
collateral obtained by the Bank upon extension of credit is based on management’s credit evaluation of the counter-party. Collateral 
held varies but may include personal or commercial real estate, accounts receivable, inventory and equipment.

Outstanding letters of credit are instruments issued by the Bank that guarantee the beneficiary payment by the Bank in the event of 
default by the Bank’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one year 
periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to 
customers. The Bank holds collateral supporting those commitments for which collateral is deemed necessary. The amount of the 
liability as of December 31, 2014 and 2013 for guarantees under letters of credit issued is not material.

The  maximum  undiscounted  exposure  related  to  these  guarantees  at  December  31,  2014  was  $1,602,000,  and  the  approximate 
value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $5,168,000.

22.  related-party traNsactiONs

The Bank has granted loans to certain of its executive officers, directors and their related interests. These loans were made on 
substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with 
unrelated persons and, in the opinion of management, do not involve more than normal risk of collection. The aggregate dollar 
amount of these loans was $1,764,000 and $1,892,000 at December 31, 2014 and 2013, respectively. During 2014, $229,000 of 
new loans were made and repayments totaled $357,000. None of these loans were past due, in non-accrual status or restructured at 
December 31, 2014 or 2013. 

23.  cOmmitmeNts aNd cONtiNgeNt liabilities

In 2009, the Company executed an agreement to obtain technology outsourcing services through an outside service bureau, and 
those services began in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the 
end of the 8-year commitment period. The termination fee would be an amount equal to one hundred percent of the estimated 
remaining value of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of 
the terminated services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the 
terminated services if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the 
terminated services if terminated in contract years five through eight. Termination fees are estimated to be approximately $1,108,000 
at December 31, 2014. Since the Company does not expect to terminate these services prior to the end of the commitment period, 
no liability has been recorded at December 31, 2014.

The Company, from time to time, may be a defendant in legal proceedings relating to the conduct of its banking business. Most of 
such legal proceedings are a normal part of the banking business and, in management’s opinion, the consolidated financial condition 
and results of operations of the Company would not be materially affected by the outcome of such legal proceedings.

Additionally, the Company has committed to fund and sell qualifying residential mortgage loans to the Federal Home Loan Bank of 
Pittsburgh in the total amount of $15,000,000. As of December 31, 2014, $10,451,000 remains to be delivered on that commitment, 
of which none has been committed to borrowers. 

24.  subsequeNt eveNts

In January 2015, the Board of Directors declared a dividend of $0.22 per share to shareholders of record on February 13, payable 
on March 2, 2015.

- 86 -

Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

25.  JuNiata valley fiNaNcial cOrp. (pareNt cOmpaNy ONly)

Financial information:

CONDENSED BALANCE SHEETS
(in thousands)

ASSETS:
Cash and cash equivalents 
Investment in bank subsidiary 
Investment in unconsolidated subsidiary 
Investment securities available for sale 
Other assets 
TOTAL ASSETS 

LIABILITIES:
Accounts payable and other liabilities 

STOCKHOLDERS’ EQUITY 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY 

December 31,

2014

2013

$     132 
44,437 
4,369 
1,225 
96 
$50,259 

$     403 

49,856 
$50,259 

$     365
44,589
4,172
1,127
56
$50,309

$     325

49,984
$50,309

CONDENSED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME
(in thousands)

INCOME
Interest and dividends on investment securities available for sale 
Dividends from bank subsidiary 
Income from unconsolidated subsidiary 
Other non-interest income 
TOTAL INCOME 
EXPENSE:
Non-interest expense 
TOTAL EXPENSE 
INCOME BEFORE INCOME TAXES AND EQUITY

IN UNDISTRIBUTED NET INCOME OF SUBSIDIARY 

Income tax expense 

Undistributed net income (loss) of subsidiary 
NET INCOME 
COMPREHENSIVE INCOME 

Years Ended December 31,
2013

$     28 
4,290 
237 
– 
4,555 

140 
140 

4,415 
23 
4,392 

(391) 
$4,001 
$3,761 

2014

$     32 
3,691 
236 
1 
3,960 

132 
132 

3,828 
25 
3,803 

413 
$4,216 
$3,678 

2012

$     41
2,793
249
–
3,083

80
80

3,003
47
2,956

692
$3,648
$4,485

- 87 -

 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

CONDENSED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income 
Adjustments to reconcile net income to net cash

provided by operating activities:

Undistributed net (income) loss of subsidiary 
Net amortization of securities premiums 
Equity in earnings of unconsolidated subsidiary,
net of dividends of $48, $47 and $45 

Stock-based compensation expense 
Increase in other assets 
Increase in taxes payable 
Decrease in accounts payable and other liabilities 

Net cash provided by operating activities 

Cash flows from investing activities:

Purchases of available for sale securities 
Proceeds from the maturity of available for

sale investment securities 

Net cash (used in) provided by investing activities 

Cash flows from financing activities:

Cash dividends 
Purchase of treasury stock 
Treasury stock issued for dividend reinvestment and

employee stock purchase plan 

Net cash used in financing activities 

Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Years Ended December 31,
2013

2012

2014

$ 4,216 

$  4,001 

$  3,648

(413) 
– 

(188) 
47 
(87) 
65 
(20) 
3,620 

– 

– 
– 

(3,690) 
(222) 

59 
(3,853) 

(233) 
365 
$    132 

391 
– 

(190) 
30 
(72) 
87 
(7) 
4,240 

(252) 

250 
(2) 

(3,707) 
(445) 

48 
(4,104) 

134 
231 
$     365 

(692)
2

(204)
25
(13)
127
(2)
2,891

–

1,235
1,235

(3,724)
(360)

151
(3,933)

193             
38           

$     231

- 88 -

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Juniata Valley Financial Corp. and Subsidiary

Notes to Consolidated Financial Statements

26.  quarterly results Of OperatiONs (uNaudited)

The unaudited quarterly results of operations for the years ended December 31, 2014 and 2013 follow (in thousands, except per-
share data):  

Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Mortgage banking income 
Other income  
Other expense 
Income before income taxes 
Income tax expense 
Net income 
Per-share data:

Basic earnings 
Diluted earnings 
Cash dividends 

Total interest income 
Total interest expense 
Net interest income 
Provision for loan losses 
Mortgage banking income 
Other income  
Other expense 
Income before income taxes 
Income tax expense 
Net income 
Per-share data:

Basic earnings 
Diluted earnings 
Cash dividends 

March 31
$4,036 
627 
3,409 
20 
29 
891 
3,336 
973 
70 
$   903 

$    .22 
.22 
.22 

2014 Quarter Ended

June 30
$4,325 
683 
3,642 
117 
56 
1,114 
3,401 
1,294 
131 
$1,163 

$    .28 
.28 
.22 

September 30
$4,227 
660 
3,567 
110 
54 
1,039 
3,338 
1,212 
154 
$1,058 

December 31
$4,344
628
3,716
110
75
1,076
3,495
1,262
170
$1,092 

$    .25 
.25 
.22 

$    .26
.26
.22

March 31

June 30

September 30

December 31

2013 Quarter Ended

$4,144 
763 
3,381 
80 
97 
980 
3,035 
1,343 
337 
$1,006 

$    .24 
.24 
.22 

$4,173 
741 
3,432 
86 
85 
970 
3,330 
1,071 
62 
$1,009 

$    .24 
.24 
.22 

$4,224 
719 
3,505 
100 
84 
939 
3,349 
1,079 
60 
$1,019 

$    .24 
.24 
.22 

$4,193
677
3,516
149
72
1,006
3,432
1,013
46
$   967 

$    .23
.23
.22

- 89 -

 
 
 
 
 
 
 
 
Common Stock Market Prices and Dividends

The common stock of Juniata Valley Financial Corp. is quoted under the symbol “JUVF” on the over-the-counter (“OTC-QB”) 
Electronic Bulletin Board, a regulated electronic quotation service made available through, and governed by, the NASDAQ system. 
As of December 31, 2014, the number of stockholders of record of the Company’s common stock was 1,753.

The following table presents the quarterly high and low prices of the Company’s common stock and per common share cash dividends 
declared for each of the quarterly periods in 2014 and 2013. 

Quarter Ended
March 31 
June 30 
September 30 
December 31 

Quarter Ended
March 31 
June 30 
September 30 
December 31 

2014

Low
$17.30 
17.36 
17.45 
17.70 

2013

Low
$17.00 
17.55 
17.30 
16.80 

Dividends
Declared
$0.22 
0.22
0.22
0.22

Dividends
Declared
$0.22 
0.22
0.22
0.22

High
$19.00 
18.50 
19.00 
19.00 

High
$18.49 
18.08 
18.50 
17.85 

As stated in “Note 16 – Stockholders’ Equity and Regulatory Matters” in the Notes to Consolidated Financial Statements, the Company 
is subject to various regulatory capital requirements that limit the amount of capital available for dividends. While the Company 
expects to continue its policy of regular dividend payments, no assurance of future dividend payments can be given. Future dividend 
payments will depend upon maintenance of a strong financial condition, future earnings, capital and regulatory requirements, future 
prospects, business conditions and other factors deemed relevant by the Board of Directors.

For further information on stock quotes, please contact any licensed broker-dealer, some of which make a market in Juniata Valley 
Financial Corp. stock.

Corporate Information

Corporate Headquarters
Juniata Valley Financial Corp.
128 Bridge Street
P.O. Box 66
Mifflintown, PA  17059
(855) 582-5101
JVBonline.com

Investor Information
JoAnn N. McMinn,
Executive Vice President and Chief Financial Officer
P.O. Box 66
Mifflintown, PA  17059
JoAnn.McMinn@JVBonline.com

- 90 -

 
 
 
 
 
 
 
 
 
 
Information Availability

Information about the Company’s financial performance may be found at www.JVBonline.com, following the “Investor Information” 
link.

All reports filed electronically by Juniata Valley Financial Corp. with the United States Securities and Exchange Commission (SEC), 
including the Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, as well as any 
amendments to those reports, are also accessible at no cost on the SEC’s web site at www.SEC.gov.

Additionally, a copy of the Company’s Annual Report to the SEC on Form 10-K for the year ended December 31, 2014 will be 
supplied without charge (except for exhibits) upon written request. Please direct all inquiries to Ms. JoAnn McMinn, as detailed above. 

Pursuant to Part 350 of FDIC’s Annual Disclosure Regulation, Juniata Valley Financial Corp. will make available to you upon 
request, financial information about The Juniata Valley Bank. Please contact:

Ms. Danyelle Pannebaker
The Juniata Valley Bank
P.O. Box 66
Mifflintown, PA  17059

Investment Considerations

In analyzing whether to make, or to continue, an investment in Juniata Valley Financial Corp., investors should consider, among 
other factors, the information contained in this Annual Report and certain investment considerations and other information more 
fully described in our Annual Report on Form 10-K for the year ended December 31, 2014, a copy of which can be obtained as 
described above.

Registrar and Transfer Agent
By regular mail:
Computershare
P.O. Box 30170
College Station, TX  77842-3170
United States

By overnight delivery:
Computershare
211 Quality Circle, Suite 210
College Station, TX  77845

Telephone: (800) 368-5948
Website: www.Computershare.com/investor

Stockholders  of  record  may  access  their  accounts  via  the  Internet  to  review  account  holdings  and  transaction  history  through 
Computershare’s website: www.Computershare.com/investor.

Information regarding the Company’s Dividend Reinvestment and Stock Purchase Plan, including a Prospectus, may be obtained 
by contacting Computershare, through the means listed above.

The Company offers a dividend direct deposit option whereby shareholders of record may have their dividends deposited directly 
into the bank account of their choice on the dividend payment date. Please contact Computershare for further information and to 
register for this service.

Annual Meeting of Shareholders

The Annual Meeting of Shareholders of Juniata Valley Financial Corp. will be held at 10:30 a.m., on Tuesday, May 19, 2015 at the 
Lewistown Country Club, 306 Country Club Road, Lewistown, Pennsylvania.

- 91 -

Juniata Valley Financial Corp.
Corporate Officers

Timothy I. Havice ---------------------------------------------------------------------------- Chairman
Philip E. Gingerich, Jr. ---------------------------------------------------------------- Vice Chairman
Marcie A. Barber --------------------------------------------President and Chief Executive Officer
JoAnn N. McMinn -----------Executive Vice President, Treasurer and Chief Financial Officer
Charles L. Hershberger ----------------------------------------------------------------------- Secretary

Juniata Valley Financial Corp. and The Juniata Valley Bank
Board of Directors

Marcie A. Barber

President and Chief Executive Officer

Martin L. Dreibelbis

Self-Employed, Petroleum Consultant

Philip E. Gingerich, Jr., Chairman

President, Central Insurers Group, Inc.

Timothy I. Havice, Vice Chairman
Owner, T.I. Havice, Developer

The Rev. Charles L. Hershberger

Pastor, Port Royal Lutheran Church
and President, Stonewall Equity, Inc.

Richard M. Scanlon, DMD
Self-Employed, Dentist

Jan G. Snedeker

Retired President, Snedeker Oil Co., Inc.

Bradley J. Wagner

Partner-Owner and General Manager
of Hoober Feeds

The Juniata Valley Bank
Advisory Board Members

Mifflin County
George W. Anderson
Mark S. Elsesser
Donald R. Hartzler
Sharon D. Havice
Jeffrey C. Moyer
David E. Walker
Samuel C. Yoder

Juniata/Perry/Huntingdon
Kim E. Bomberger
R. Franklin Campbell
Steven R. Ehrenzeller
Gregory J. Gordon
Robert D. Hower
Carl F. Jaymes
N. Jeffrey Leonard
Dennis A. Long
Gerald M. Lyter
Georgiana Snyder-Leitzel

- 92 -

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
juniATA vAllEy fin AnciAl cORP .

ju n iATA vAl lEy   f i n An c iAl   c O R P.

ThE ju n iATA vAl lEy  b An k

lETTER fROM 
ThE PRESidEnT

transformation  is  defined  as  “the  thorough  or 
dramatic change in form or appearance.” while the 
names and faces of those who serve our clients remain 

the  same,  the  channels  through  which  we  deliver 

financial services are dramatically changing. juniata 

valley  financial  corp.,  committed  to  enhancing 

shareholder value, is likewise committed to meeting 

the changing needs of its valued customers.

products and serVices
cognizant of our customers’ changing needs and 

preferences,  we  transformed  our  products  and 

delivery  systems  to  add  convenience  across  the 

franchise.  deposit  automation  was  introduced  at 

targeted locations to expand access to traditional 

banking  transactional  services.  Our  consumer 

Mobile  service  array  was  enhanced  to  enable 

remote deposit through smart phones and tablets. 

Accessibility to electronic statements for all account 

types  remained  a  focus  to  facilitate  accounting 

records  and 

to  preserve 

the  environment. 

consumer Mobile, POP Money, and funds Transfer 

combine  to  provide  total  access  and  total  service 

around the clock.

idlocK
Mindful of society’s increasing vulnerability to identity 

theft and financial fraud, we transformed our consumer 

demand account offering to position idlOck at the core 

of  our  value-added  services  providing  our  customers 

peace  of  mind  through  detection,  suppression  and 

reparation services. Our idlOck enhancement enables 
all participating customers to embrace the time-saving, 

life-changing benefits technology provides without fear.

AnnuAl report | 2014

juvf’s financial performance continues to validate our team 

efforts  to  anticipate  and  meet  our  market’s  needs.  Assets 

grew 7.07% from year end 2013. As a result of strategic focus 

on  growth  markets  and  business  sectors,  loans  grew  over 

$17  million,  or  6.2%,  the  largest  annual  growth  in  loans  in 

ten years. Return on average equity increased 3.0% from the 

previous year. credit quality continued to improve as levels of 

non-performing loans have declined in each of the last three 

years,  and  at  december  31,  2014,  were  53%  of  the  2011 

level.  Strong  capital  ratios  continue  to  support  rich  dividend 

distribution to our shareholders.  

And 2015 PROMiSES MORE…..

new customer resource center
in  the  coming  year,  The  juniata  valley  bank  will  transform  its 

service delivery through an all new centralized call and cyber-

center. in addition to friendly personnel at 12 branch locations, 

customers will enjoy immediate assistance with consumer loans 

and  deposit  support  inquiries  by  phone,  on-line  application 

and  on-line  chat.  The  expansion  of  our  electronic  outreach  is 

expected to drive consumer lending volume through improved 

work flow models and more attractive pricing options. And in 

the community offices, we will integrate branch automation to 

Business customer focus
Products and services geared to our market’s small business 

clients  will  continue  to  evolve  and  mature  in  2015.  business 

mobile remote will provide additional service to the productive 

business owner. lending relationship managers will continue 

their  delivery  of  on-site  support  and  service  and  will  offer 

OfficERS

executiVe

Branch administration

Marcie A. Barber . . . . . . . . . . . . . . . . . . . . . . . . . . . . President, Chief Executive Officer

Patricia J. Yearick . . . . . Senior Vice President, Community Banking Division Manager

solutions for the overall financial well-being of our clients, thus 

JoAnn N. McMinn  . . . . . . . . . . . . . . . Executive Vice President, Chief Financial Officer

transforming their roles and increasing the value they bring to 

Danyelle M. Pannebaker  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Executive Assistant 

our customers. 

administration

we  anticipate  greater  penetration  into  Pennsylvania’s  centre 

Tina J. Smith. . . . . . . . . . . . . . . . . .SeniorVice President, Director of Human Resources 

Blairs mills office

Wayne S. McCoy  . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Burnham office

region this year, through focused marketing and calling efforts 

and an expanded array of consumer and business loan products.  

The  juniata  valley  bank  continues  to  be  a  financially  sound, 

shareholder-focused  community  bank.  As  we  dramatically 
change our delivery systems, our product line and our bankers 

to meet the changing needs of new customers and markets, we 

look forward to a dynamic change in the growth opportunities 

for juniata valley financial corp. 

Suzanne E. Booher . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Director of Marketing
and Facilities Management

Brent M. Miller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Compliance Officer

Kathy D. Hutchinson  . . . . . Vice President, Security Officer and Compliance Specialist 

Sherise Y. Pelizzari . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Vice President,
Deposit Compliance Specialist and BSA Officer

Leann M. Fisher . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

gardenView office | REEDSVILLE

Larry B. Cottrill, Jr. . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Denise M. Rothrock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

finance

mcalisterVille office

Kristi J. Burdge . . . . . . . . . . . . . . . . . . . Assistant Vice President, Accounting Manager 

Leslie A. Miller . . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Renee D. Williamson . . . . . . . . . . . . . . . . . . . . . . . . . . .Financial Information Manager

Kelly M. Neimond. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

 join us in our transformation…

lending

mifflintown and mountain View offices

Corbett J. Monica. . . . . . . . . . . . . . . Senior Vice President, Lending Division Manager

Annette M. Price. . . . . . . . . . . . . . . . . . . . . Vice President, Community Office Manager

William T. Campbell, Jr. . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Angela D. Hockenberry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

expedite transactional service.

Marcie A. barber | President and cEO

aVerage assets for the year 

(in Thousands)

Jeffrey A. Herr  . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Scott E. Nace . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

H. Fred Wallace . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Relationship Manager

Jon R. Yarger  . . . . . . . . . . . . . . . . . . . . . . Vice President, Consumer Lending Manager

Betty D. Ryan . . . . . . . . . . . . . . Vice President, Secondary Mortgage Market Manager

Pamela K. Parson . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Collections Manager

Christine L. Burlew . . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Collections Officer

Lisa M. Snyder . . . . . . . . . . . . . . . . . . . Vice President, Credit Administration Manager

Matthew J. Waddell . . . . . . . . . . . . . . . . . . . . . . . . . .Vice President, Portfolio Manager

$470,660

operations

Steven T. Kramm. . . . Senior Vice President, Operations/Technology Division Manager

millerstown office

Thomas P. O’Connell . . . . . . . . . . . . . . . . . Vice President, Community Office Manager

Lisa M. Freet  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

monument square office | LEWISTOWN

Lee Ellen Foose . . . . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Stacey K. McMurtrie  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

port royal office

Barbara I. Seaman . . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

“ cOgnizAnT  Of  OuR  cuSTOMERS’ 

chAnging  nEEdS  And  PREfEREncES, 

wE  TRAnSfORMEd  OuR  PROducTS  And 

dElivERy SySTEMS TO Add cOnvEniEncE 

AcROSS ThE fRAnchiSE.”

$439,130

$435,285

$428,744

$424,847

$414,048

$406,706

$454,057

$450,031

$447,323

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

S. Marlene Hubler . . . . . . . . . . . . . . . . . . . . . . . . . . . . Computer Operations Manager

Kelly L. Yetter . . . . . . . . . . . . . . . . . . . . . . . . Electronic and Business Banking Manager

richfield office

Curtis M. Crouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Network Administrator

Brenda A. Brubaker . . . . . . . . . . . . . . . . . .Vice President, Community Office Manager

Beverly M. McClellan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Data Analyst

Tammy L Miller. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deposit Operations Manager

Dawn L. Barnes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loan Operations Supervisor

trust and inVestment serVices

Donald E. Shawley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Senior Vice President,
Trust and Investment Services Division Manager

Cynthia L. Williams  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Officer

Paul M. Grego  . . . . . . . . . . . . . . . . . . . . . . . . . Vice President, Trust Investment Officer

Malcolm R. Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Officer

Jonathan F. King. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Services Representative

wal-mart office | LEWISTOWN

Kristi A. Dippery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assistant Office Manager

water street office | LEWISTOWN

Christine L. Searer . . . . . . . . . . . Assistant Vice President, Community Office Manager

AnnuAl report | 2014

 
 
 
MObilE dEPOSiT

eSTATEMEnTS

lOAnS

MObilE bAnking

id lOck

Juniata Valley financial corp.
218 bRidgE STREET | MifflinTOwn | PA | 17059 | www.jvbOnlinE.cOM

AnnuAl REPORT   2014

ThE ju n iATA vAl lEy  b An k

bAnking On ThE fuTuRE

“ PROgRESS  And  chAngE  

gO hAnd-in-hAnd AT ThE  

juniATA  vAllEy  bAnk.  in 

ThESE EvER-chAnging TiMES, 

ThE AdvAncEMEnTS MAdE AT 

jvb ARE in PREPARATiOn fOR 

nEw cuSTOMER dEMAnd. ”

As  the  pace  of  day-to-day  life  continues  to  accelerate,  and 

a  wide  spectrum  of  identity  theft,  including  medical  fraud 

“to-do”  lists  become  longer,  The  juniata  valley  bank  is 

rapidly evolving to meet the needs of its active consumer and 

or  error.  This  extraordinary  account  enhancement  delivers 
Peace of Mind with your banking relationship.

business clientele.

in  the  coming  year,  jvb  will  transform  its  customer  service 

we understand not everyone can or does bank on the same 

platform with the introduction of a customer Resource center, 

schedule.  in  order  to  facilitate  a  more  convenient  banking 

a  centralized  call  and  cyber-center,  allowing  customers 

experience, jvb has extended hours and methods of access 

to  have  virtually  instant  assistance  with  consumer  loans, 

to accommodate a greater variety of schedules and priorities.

applications  and  chat  services.  coupled  with  the  continued 

Many  of  our  ATMs  now  accept  checks  and  cash  without  the 

need  for  a  deposit  envelope.  Our  Mobile  banking  Services 

superlative service at our 12 branch locations, jvb clients will 

enjoy better service than ever before.

include  the  ability  to  make  deposits,  transfer  funds  between 

in  addition  to  our  consumer-based  customers,  the  business 

accounts,  and  even  send  money  wirelessly  to  other  financial 

banking  community  will  also  benefit  from  expanded  mobile 

institutions  or  people  using  a  smart  phone  or  tablet.  These 

and remote services with less time devoted to “a quick stop 

products  and  services  were  introduced  to  save  customers 

at the bank” and more time spent improving and expanding 

valuable time and to accommodate their unique schedules.

their own businesses.

coincident  with  the  exponentially  growing  use  of  electronic 

The  juniata  valley  bank  has  always  been  committed  to 

payments  and  record  retention  is  the  growing  fear  of 

transforming  the  methods  in  which  our  existing  clientele 

confidential  information  breaches.  with  the  introduction  of 
idlOck,  our  customers  not  only  can  conduct  their  banking 

can  access  their  financial  information,  and  2015  will  be  no 
different. At the same time, we will be continuing to expand our 

under  the  security  of  this  comprehensive  service,  but  they 

customer base into other regions with the same commitment 

also can rest assured that non-banking personal information 

to meet the changing needs of the banking industry and the 

is also under its watch, helping to detect, suppress and repair 

increased needs of our customers.

AnnuAl report | 2014