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FY2016 Annual Report · Kape Technologies
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Crossrider plc 
Annual Report and Accounts 2016 

Digital Distribution Platform

 
 
 
 
 
 
Crossrider is an online distribution and 
digital product company. The Company 
provides best-in-class internet security 
products. Crossrider’s vision is to deliver 
its customers digital goods which provide 
a private, secure and superior online 
experience.

See more online at 
investors.crossrider.com

Contents

Strategic report

Financials

Highlights 

Chairman’s statement 

Chief Executive Officer’s review 

Chief Financial Officer’s review 

Principal risks and uncertainties 

Governance

Corporate governance 

Board of Directors 

Remuneration Committee report 

Directors’ report 

Directors’ responsibility statement 

01

02

04

07

10

12

14

16

18

20

Independent auditor’s report to  
the members of Crossrider plc 

Consolidated statement of  
comprehensive income 

Consolidated statement of  
financial position 

Consolidated statement of changes  
in equity 

Consolidated statement of cash flows 

Notes to the consolidated  
financial statements 

21

22

23

24

25

26

Shareholder information and advisers 

IBC

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  01

Highlights  
2016

 › Completed 

restructuring – 
realising $2m in 
annualised savings 

 › Acquisition of 
DriverAgent to 
expand product 
offering

 › Refocused the 
business to 
establish two 
core segments: 
Media and App 
Distribution

 › Significant progress 
made against our 
strategic plan

$56.5m

Revenue

$72.1m

Cash and cash equivalents

$6.4m

Adjusted EBITDA

123%

Conversion of  
Adjusted EBITDA

$7.9m

Adjusted cash from 
operations

 
02 Crossrider plc  

Annual Report and Accounts 2016  

Chairman’s  
statement

2016 has been a year of both change and progress for Crossrider. 
In June, we commenced a major restructuring to streamline our business 
and simplify our reporting structure going forward. The Company’s 
restructuring has resulted in achieving significant cost reductions and 
enabled us to pursue a new strategic direction, focused on expanding  
our digital distribution platform.

Additionally, Crossrider has appointed 
Moran Laufer as Chief Financial 
Officer (‘CFO’). Moran has been a key 
member of the finance team since 
2012 and successfully supported 
the Group’s admission to AIM.

In the short space of seven months, 
our management team has already been 
able to implement significant strategic 
change and we believe it is a very exciting 
time in the Company’s transformation.

720,000

Paying customers 

2016 has been a year of both change 
and progress for Crossrider. In June, we 
commenced a major restructuring to 
streamline our business and simplify our 
reporting structure going forward. The 
Company’s restructuring has resulted 
in achieving significant cost reductions 
and enabled us to pursue a new strategic 
direction, focused on expanding 
our digital distribution platform.

Strengthening the Board
In May of this year, Crossrider announced 
the appointment of Ido Erlichman as 
Chief Executive Officer (‘CEO’). Ido’s 
appointment has been pivotal in reshaping 
our business as we transition from a pure 
ad-tech business to a leading software 
and digital distribution platform.

Ido has in-depth understanding of the 
market in which we operate and brings 
significant experience in the technology 
sector garnered through roles in private 
equity, consulting and finance and past 
experience in his previous CEO role 
with turning around Visual DNA.

Don Elgie
Non-Executive Chairman

Crossrider plc  
Annual Report and Accounts 2016

  03

28.3% 

Segment margins 

New strategic direction
The strategic overhaul of Crossrider 
has resulted in stable growth in our 
areas of focus – the App Distribution 
Division and the Media Division. Since the 
beginning of 2016 we have been winding 
down our operations in the Web Apps 
vertical and management is now solely 
focused on our two core divisions.

Crossrider anticipated a decline in the  
Web Apps sector due to changes in the 
market environment. As a result, the 
Company shifted its focus away from the 
Web Apps sector in the period, including 
the browser extension platform, which 
has been outsourced through a licensing 
agreement since January 2016. We expect 
the year to 31 December 2017 to be the 
last year of reporting for this segment.

Foundation for growth
Crossrider continues to capitalise on 
opportunities consistent with our strategic 
vision and is confident in the Company’s 
ability to accelerate the growth trajectory 
of its digital distribution platform, 
particularly through acquisitions.

The Company’s expansion in this sector 
started successfully with the acquisition of 
DriverAgent in October. Crossrider has now 
completed the integration of DriverAgent 
and anticipates its contribution to revenue 
and earnings to materialise in the coming 
year. Importantly, this acquisition has 
proven the efficacy of our platform. The 
Board expects to deliver further growth 
in this division through larger synergistic 
acquisitions in the coming year.

We now feel we have a solid foundation 
in place from which we can drive future 
growth and continue to strengthen 
and expand the business.

The significant progress made by the Group 
in the course of the year would not have 
been possible without the talented and 
dedicated Crossrider team who continue to 
be key in executing on our strategic plan.

Don Elgie
Non-Executive Chairman
13 March 2017

STRATEGIC  REPORTCORPORATE GOVERNANCE FINANCIAL  STATEMENTS 
04 Crossrider plc  

Annual Report and Accounts 2016  

Chief Executive  
Officer’s review

2016 has been a transformational year for Crossrider, during which the 
Company has successfully executed a three-step strategic plan to reposition 
the business as a leading software and digital distribution platform.

Ido Erlichman
Chief Executive Officer

2016 has been a transformational 
year for Crossrider, during which the 
Company has successfully executed a 
three-step strategic plan to reposition 
the business as a leading software 
and digital distribution platform.

Secondly, management was focused on 
achieving organic growth in these core 
divisions and we are delighted that our 
App Distribution segment has achieved 
20 per cent growth in the period while 
our Media division has remained stable.

Having restructured the business, the 
Board believes the Company is now ideally 
placed to capitalise on opportunities to 
grow organically through investment in our 
in-house capabilities and through selective 
acquisitions. The Group’s reshaped 
operations are focused on combining 
our strong digital media capabilities 
with our growing digital product 
platform, with a particular emphasis 
on serving the cyber security arena.

The third component of our strategy 
was to lay the foundations for future 
expansion through bolt-on and strategic 
acquisitions, building on our existing 
and refined business model. We have 
successfully executed on this, announcing 
in October the highly synergistic 
acquisition of DriverAgent, a leading 
device driver search and update service, 
and we continue to actively assess 
acquisition opportunities in 2017.

In the course of the year, management’s 
primary challenge was to restructure 
and strengthen the Company’s core 
operations and we are pleased to report 
that we have been able to achieve 
$2.0 milllion in annualised savings as a 
result of this process and, in addition, 
establish two core business divisions 
– App Distribution and Media.

We have also taken further steps to 
strengthen our cash-generative activities, 
improving working capital discipline 
while still providing quality service to 
all of our customers and partners, 
which has resulted in an increase in 
the cash generated from operations.

All of the initiatives that have been 
implemented are in support of our 
strategic decision to expand our 
existing digital distribution platform 
and extend our product offering, 
particularly in the cyber security space.

Evolving our business model to  
an online distribution and product hub

Strong technology

Online distribution

Online products

Leveraging tech 
capabilities

Using distribution 
capabilities

Expanding product 
portfolio

Online digital product 
distribution company

Crossrider plc  
Annual Report and Accounts 2016

  05

App Distribution
App distribution product hub,  
generating revenues from end users 
purchasing digital products online

that this provides us with a competitive 
advantage in the marketplace and a strong 
foundation from which to expand both our 
product offering and geographic reach.

In the App Distribution division we 
are now offering two main products: 
Reimage computer repair software 
and service, and the DriverAgent driver 
repair software and service. We have 
720,000 paying subscribers around 
the world. Our top three markets 
are the US, UK and Germany.

In the last year we have strengthened our 
platform so it now provides an unrivalled 
and enhanced customer experience 
and lifetime value, further improving our 
customer service metrics. We believe 

In addition, we now have better control 
over our distribution, as we have initiated 
the process of bringing our customer 
service in-house, which allows us to 
improve the quality of our processes. We 
have also bolstered our in-house media 
buying capabilities enabling us to diversify 
our media sources, resulting in increased 
traffic volume, quality and market share. 
We expect these changes to extend 
customer lifetime value, enable margin 
consolidation and improve customer 
retention, thereby increasing profitability.

In October, we announced the acquisition 
of DriverAgent, which is designed for use 
with desktop computers, tablets and mobile 
devices, to identify outdated drivers. This 
acquisition was highly complementary 
to our existing App Distribution hub and 
is now fully integrated into the Group.

The DriverAgent acquisition demonstrates 
our progress in successfully expanding our 
portfolio through our digital product hub 
and we continue to look to expand this 
vertical, predominantly through acquisition 
and third-party strategic partnerships.

Commenced the execution  
of our M&A strategy

Business model 
transformation

Larger strategic 
M&A

•  Portfolio of products
•  User base

• 
Immediate earnings
•  Strong growth trajectory
•  Scale

Smaller bolt-on M&A 
e.g. DriverAgent

•  Products to expand 

the portfolio

•  Add immediate value
•  Tactical deals to enhance 

•  Technology supporting the 

organic growth

distribution funnel

M&A is vital to achieve critical scale

STRATEGIC  REPORTCORPORATE GOVERNANCE FINANCIAL  STATEMENTS 
06 Crossrider plc  

Annual Report and Accounts 2016  

Chief Executive Officer’s review 
continued

Current trading and outlook
This year we have made significant 
progress in the turnaround of the 
business, reducing our cost base and 
realigning our strategic priorities. We 
believe these significant changes have 
repositioned the Company, enabling us to 
complete the turnaround and grow our 
core divisions in the medium-term. The full 
impact of the turnaround and subsequent 
benefits will be realised in the coming year.

In 2017, while we will continue to drive 
organic growth opportunities, we will also 
focus on strategic acquisitions designed to 
broaden our exposure to SaaS revenues, 
mainly in the cyber security vertical. 
We are currently exploring the viability 
of a number of companies, evaluating 
them along the following criteria:

 › Sizeable and growing user base
 › Recurring revenue sales model
 › Strong technological team
 › Ability to deliver strong synergies with 

both the Group’s media capabilities and 
digital distribution platform

We have made a strong start to 2017 and 
will continue to drive profitability and 
long-term future growth for the Group.

Ido Erlichman
Chief Executive Officer
13 March 2017

“The acquisition of  
the DriverAgent was 
highly complementary 
to our existing App 
Distribution platform”

Media
Marketing technology platforms and ad 
agency activities, generating revenue 
through agreements with media partners

In the Media division we work with 
companies primarily in Europe and provide 
them with end-to-end media and advertising 
technologies services. These include media 
buying, ad agency technologies and services 
and ad serving technologies as well as 
programmatic video buying capabilities.

In this division, we have expanded 
our foothold in the evolving media and 
advertising space by leveraging our strong 
mobile capabilities. We have successfully 
entered new markets and broadened 
our current offering into the native, social 
and content distribution channels.

We continue to develop our advertising 
technologies and supporting tools 
to address the constantly evolving 
marketplace and ensure we optimise 
our technologies for our media buying 
services. This is all consistent with our 
Company-wide strategy to maintain 
best-in-class online distribution 
funnels for our digital products.

Crossrider plc  
Annual Report and Accounts 2016

  07

Chief Financial  
Officer’s review

Crossrider remains highly cash-generative. During the 
period, App Distribution improved in margins significantly.

Moran Laufer
Chief Financial Officer

Overview
Revenue in the year to 31 December 2016 decreased to $56.5 million (2015: $84.6 million) 
and Adjusted EBITDA to $6.4 million (2015: $10.1 million). The decrease is attributable to 
the Board’s decision to cease investment in the Web Apps platform and outsource its 
monetisation to a third party. Excluding the Web Apps segment, revenue at $52.0 million 
is lower in comparison to $57.6 million in 2015. However, segment results have significantly 
increased, at $14.7 million (2015: $12.9 million) and margins have also increased at 
28.3 per cent (2015: 22.4 per cent).

Crossrider remains a highly cash-generative business, with an increase of $1 million in 
cash generated from operations after adjusting for one-off non-recurring items of $7.9 
million (2015: $6.9 million). This represents adjusted cash conversion of 123 per cent, 
compared to 69 per cent in 2015. The Group’s balance sheet remains strong with cash 
of $72.1 million at 31 December 2016 (31 December 2015: $71.3 million) and no debt.

During the period, the Group went through a major restructuring, resulting in changes 
to its management reporting system and now operates three reportable segments:

 › App Distribution – comprising the Group’s desktop app distribution platform;
 › Media – comprising the Group’s marketing technology platforms and ad network 

activities; and

 › Web Apps and License – comprising revenue generated from licensing the Web Apps 

monetisation platform and associated technology.

Consequently, the previous period segmental results have been restated. The results of 
these segments are set out below.

Segment result

App Distribution
Media
Web Apps and License

Revenue

Revenue

Segment result

2016
$’000

38,241
13,783
4,508

Restated 
2015
$’000

37,229
20,426
26,980

2016
$’000

11,267
3,480
4,508

Restated 
2015
$’000

9,414
3,499
13,611

56,532

84,635

19,255

26,524

The segment result has been calculated using revenue less costs directly attributable to 
that segment. Cost of sales comprises commissions paid to publishers and payment 
processing fees. Direct sales and marketing costs comprise traffic acquisition costs.

STRATEGIC  REPORTCORPORATE GOVERNANCE FINANCIAL  STATEMENTS 
08 Crossrider plc  

Annual Report and Accounts 2016  

Chief Financial Officer’s review
continued

App Distribution

Revenue
Cost of sales
Direct sales and marketing costs

Segment result

Segment margin

2016
$’000

38,241
(2,360)
(24,614)

11,267

29.5

2015
$’000

37,229
(1,854)
(25,961)

9,414

25.3

During the period, App Distribution improved in margins 
significantly, reaching 29.5 per cent compared to 25.3 per cent in 
the comparable period, resulting in a $1.9 million increase in the 
segment result. This represents a 20 per cent uplift. The margin 
improvement is attributable to two main drivers: improved media 
buying efficiency resulting in better traffic quality as well as user 
targeting and secondly, an improvement in customer retention 
and upselling to existing customers.

In October 2016, Crossrider completed the acquisition of 
DriverAgent, a driver repair and update software product, for a 
consideration of $1.2 million.

Media

Revenue
Direct sales and marketing costs

Segment result

Segment margin %

2016
$’000

2015
$’000

13,783
(10,303)

20,426
(16,927)

3,480

25.25

3,499

17.13

In the Media division, revenues have decreased by 32.5 per cent 
and segment results have remained stable compared to 2015.  
The decrease in revenues is attributable to two low margin 
contracts with high working capital requirements that were signed 
in the fourth quarter of 2015 and terminated in 2016 to improve 
cash flow and decrease risk. If these contracts were to be excluded 
the segment results would have shown an increase of circa  
11.9 per cent from a base of $3.1 million in 2015. This increase is 
attributable to an expansion in new territories and verticals, mainly 
mobile app distribution.

Web Apps and License

Revenue
Cost of sales
Direct sales and marketing costs

Segment result

Segment margin %

2016
$’000

4,508
–
–

4,508

100

2015
$’000

26,980
(5,534)
(7,835)

13,611

50.45

At the beginning of 2016, the board decided to outsource the 
monetisation of its Web Apps platform to a third party. In light of 
this shift in this part of the Group’s business model the Group 
ceased its media acquisition in this segment. Revenue in the 
period is comprised of consideration for license of the platform 
and its associated technology. The year to 31 December 2017 is 
expected to be the last year of reporting for this segment as the 
technology license contracts are expiring on September 2017.

Adjusted EBITDA
Adjusted EBITDA for the year to 31 December 2016 was 
$6.4 million (2015: $10.1 million). Adjusted EBITDA is a non-GAAP 
Company-specific measure which is considered to be a key 
performance indicator for the Group’s financial performance. It 
excludes share-based payment charges and expenses which are 
considered to be one-off and non-recurring in nature and are 
excluded from the following analysis:

Revenue
Cost of sales
Direct sales and marketing costs

Segment result

Indirect sales and marketing costs
Research and development costs
Management, general and administrative 

costs

Adjusted EBITDA

2016
$’000

2015
$’000

56,532
(2,360)
(34,917)

84,635
(7,388)
(50,723)

19,255

26,524

(4,265)
(1,299)

(3,016)
(2,539)

(7,278)

(10,905)

6,413

10,064

Operating loss
A reconciliation of Adjusted EBITDA to operating loss is provided 
as follows:

Adjusted EBITDA
Employee share-based payment charge
Exceptional and non-recurring costs
Depreciation and amortisation
Impairment of intangible assets

Operating loss

2016
$’000

6,413
(716)
(862)
(9,884)
(4,683)

2015
$’000

10,064
(3,407)
(1,957)
(9,370)
(9,132)

(9,732)

(13,802)

Exceptional and non-recurring costs in FY2016 comprised 
non-recurring staff restructuring costs of $0.6 million and a $0.3 
million one-time onerous contract written-off in the period. The 
decrease in the employee share-based payment charge is due to 
reversal of charges from previous periods for employees that left 
the Company during the year.

Crossrider plc  
Annual Report and Accounts 2016

  09

Financial position
At 31 December 2016, the Group had cash of $72.1 million 
(31 December 2015: $71.3 million), had net assets of $80.5 
million (31 December 2015: $91.5million) and is debt free.  
At 31 December 2016, trade receivables were $5.6 million 
(31 December 2015: $13.0 million) which represented 44 days 
outstanding (31 December 2015: 52 days).

Moran Laufer
Chief Financial Officer
13 March 2017

Impairment of intangible assets
The intangible assets related to the acquisition of the Definiti ad 
network in 2014 are allocated to the Group’s Media segment and 
are considered to be a separate cash generating unit (‘CGU’) for the 
purpose of assessing carrying values. Following regulatory changes 
in the mobile subscription vertical in which Definiti operates, 
management now forecasts modest growth in advertising volumes 
from the Definiti ad network over the coming years. The carried 
value of the intangible assets of the Definiti ad network CGU have 
therefore been reassessed, resulting in a goodwill impairment of 
$4.7 million being recognised in the year (2015: $nil).

Loss before tax
Loss before tax was $10.0 million (2015: $14.7 million).

Loss after tax
Loss after tax was $10.7 million (2015: $17.6 million). The tax charge 
derives mainly from Group subsidiaries, residual profits. The Group 
continues to recognise a deferred tax asset of $0.2 million (2015: 
$0.7 million) in respect of tax losses accumulated in previous years.

Cash flow

Cash flow from operations
Exceptional and non-recurring costs

Adjusted cash flow from operations

% of Adjusted EBITDA

2016
$’000

5,922
1,951

7,873

123%

2015
$’000

5,910
995

6,905

69%

Cash flow from operations was strong at $7.9 million (2015: 
$5.9 million). Adjusted cash flows from operations after adding 
back acquisition payments treated as remuneration and payments 
that are one-off in nature, was $7.9 million; this represents an 
improvement in cash conversion to 123 per cent of Adjusted 
EBITDA, from 69 per cent in 2015.

Tax paid in the period was $0.9 million (2015: $1.8 million).

Cash spent in the period on capital expenditure of $0.8 million 
(2015: $1.8 million) mainly comprises capitalised development 
costs and purchase of fixed assets. Cash payments in respect 
of previous acquisitions totalled $1.4 million (2015: $1.4 million). 
The Company paid $0.9 million (2015: $0.1 million) in respect of  
the acquisition of the DriverAgent software business. As a result, 
net cash outflow from investing activities was $3.0 million (2015: 
$3.2 million).

The share buy-back programme, announced in November 2015, 
was completed in January 2016, returning $1.0 million to 
shareholders in 2016 (2015: $5.1 million).

STRATEGIC  REPORTCORPORATE GOVERNANCE FINANCIAL  STATEMENTS 
10 Crossrider plc  

Annual Report and Accounts 2016  

Principal risks  
and uncertainties

There are a number of potential risks and uncertainties 
that could have a material impact on the Group’s long-
term performance and could cause results to differ 
materially from expected and historical results. The risks 
to which the business is exposed are set out below:

Risks

Background

Mitigating controls

 › All the information that the Group 
obtains regarding users and their 
profiling is information that may 
correspond to a particular person, 
account or profile, but does not identify, 
allow contact or enable Crossrider 
to locate the person to whom such 
information pertains. As a consequence, 
the Group is not regulated by any 
regulator or subject to any regulatory 
approval for its day-to-day operations.

 › While not externally regulated, 

the Group adheres to a strict set of 
controls with its partners. Partners, 
developers, publishers and advertisers 
are required to comply with these 
contractually-imposed controls, 
which have been jointly created by 
the Group and its legal advisers.

 › The Group actively monitors the 
developments of the large and 
established internet, antivirus and 
technology companies to identify 
any threats that may impair the 
Group’s ability to operate.

Regulatory, legislative or 
self-regulatory developments 
regarding internet privacy 
matters could adversely 
affect the Group’s ability 
to conduct its business.

International regulatory bodies are increasingly focused 
on online privacy issues and, in particular, on online 
advertising activities that use cookies and other online 
tools to track users. Certain internet browsers, such as 
Safari, automatically block cookies, and users are also 
able to adjust their internet browser settings to block or 
delete cookies. In addition, many jurisdictions have also 
begun to implement legislation requiring advertisers 
and digital media sources to allow users to set their 
cookie preferences independently of such settings.

Large and established 
internet, antivirus and 
technology companies may 
be able to significantly impair 
the Group’s ability to operate.

Large and established internet, antivirus and 
technology companies such as Adobe Systems 
Incorporated, Symantec Corporation, Amazon.com, 
Inc. (‘Amazon’), AOL Inc., Apple, eBay Inc., Facebook, 
Inc. (‘Facebook’), Google, Microsoft and Yahoo! Inc. 
may have the power to significantly change the very 
nature of the app distribution and internet display 
advertising marketplace; these changes could materially 
disadvantage the Group. For example, Amazon, Apple, 
Facebook, Google and Microsoft have substantial 
resources and control a significant share of widely 
adopted industry platforms such as web browsers, 
mobile operating systems and advertising exchanges 
and networks. Changes to their web browsers, mobile 
operating systems, platforms, exchanges, networks or 
other products or services could be significantly harmful 
to the Group’s business. Such companies could also 
seek to replicate all or parts of the Group’s business.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  11

Risks

Background

Mitigating controls

If the Group fails to innovate 
and respond effectively 
to rapidly changing 
technology, the Group’s 
solution may become less 
competitive or obsolete.

Failures in the Group’s IT 
systems and infrastructure 
supporting its solution 
could significantly disrupt 
its operations and cause 
it to lose clients.

To remain competitive, the Group’s future success 
will depend on its ability to continuously enhance 
and improve its solutions to meet client needs, add 
functionality to advertiser and publisher platforms 
and address technological advancements. For 
example, as e-commerce and consumption of content 
continues to migrate from the web to mobile and 
tablet devices and advertisements more frequently 
include video or incorporate animation, sound and/
or interactivity (rich media content), businesses 
are increasingly demanding that internet display 
advertising solutions extend to all three screens and 
support video and rich media content. In addition, 
as consumers spend more time watching videos and 
playing social network games online, as opposed 
to browsing static webpages, businesses may 
increasingly shift their advertising budgets to video 
and game publishers or, if consumers fail to engage 
with advertisements displayed on smaller screens, 
reduce their internet display advertising budgets.

In addition to the optimal performance of the 
Crossrider Engine, the Group’s business relies on 
the continued and uninterrupted performance of its 
software and hardware infrastructures. The Group 
currently places over 1.8 billion advertisements per 
day and each of those advertisements is placed in 
milliseconds. Sustained or repeated system failures 
of its software and hardware infrastructures, which 
interrupt its ability to deliver advertisements quickly and 
accurately, its ability to serve and track advertisements 
and its ability to process consumers’ responses to 
those advertisements, could significantly reduce the 
attractiveness of its solution to advertiser clients and 
publishers, reduce its revenue and affect its reputation.

The Group is a multinational 
organisation faced with 
increasingly complex tax 
issues in many jurisdictions, 
and it could be obliged 
to pay additional taxes in 
various jurisdictions as a 
result of new taxes, laws 
or interpretation, including 
sales taxes, which may 
negatively affect its business.

As a multinational organisation, operating in multiple 
jurisdictions such as the Isle of Man, Cyprus, Israel, 
Romania and the United Kingdom, the Group may 
be subject to taxation in several jurisdictions around 
the world with increasingly complex tax laws, the 
application of which can be uncertain. The amount 
of taxes it pays in these jurisdictions could increase 
substantially as a result of changes in the applicable 
tax principles, including increased tax rates, new tax 
laws or revised interpretations of existing tax laws 
and precedents, which could have a material adverse 
effect on its liquidity and results of operations.

 › The Group invests in research 
and development resources to 
ensure that the Group’s technology 
platforms are continually enhanced 
through evolution and innovation.

 › The Group also invests in acquisitions 
to expand its technology platforms 
and adapt to the rapidly changing 
technology environment.

 › The Group outsources hosting services, 
holding minimal server infrastructure 
itself. This allows the Group to flex 
and grow its operations efficiently.

 › Crossrider uses third party content 
distribution network services in 
order to offload traffic served 
directly from its own infrastructure 
and minimise network latency.

 › The Group uses advisers to review its 
tax position and ensure compliance 
with local tax legislation.

 
12 Crossrider plc  

Annual Report and Accounts 2016  

Corporate governance

The Board of Directors of the Company (the ‘Board’) 
is responsible for the Group’s system of 
corporate governance.

Overview
The current policies and procedures as adopted by the Group are 
set out below.

Role of the Board
The Board is responsible for the overall strategy and direction of 
the Group. It provides robust leadership of the Company within a 
framework of effective controls which enables risk to be assessed 
and managed. The Board, in setting the Company’s aims, ensures 
that the necessary financial and human resources are in place to 
meet its objectives. It regularly reviews management performance 
and upholds the Company’s values and standards so that its 
obligations to shareholders and others are understood and met.

The Board is supplied with information in a quality form and in a 
timely manner to enable it to discharge its duties. The Board also 
reviews arrangements under which employees can raise concerns 
in confidence about possible improprieties in matters of financial 
reporting or other areas.

Division of responsibilities
During 2016, the Chairman, Donald (Don) Elgie had a clear and 
distinctive responsibility for running the Board while the executive 
responsibility for running the Company’s business was delegated to 
the Chief Executive Officer, Ido Erlichman, when he was appointed 
on 31 May 2016. When Koby Menachemi, the former Chief 
Executive Officer, announced his intention to resign in January 
2016, Don Elgie fulfilled the temporary role of Executive Chairman 
from 1 February 2016 until the appointment of Ido Erlichman, after 
which he reverted to the Non-Executive Chairman role.

Moran Laufer was appointed to the Board on 6 February 2017, 
having been appointed to the position of Chief Financial Officer on 
27 October 2016.

As at 31 December 2016, the Board comprised four Directors, 
three of whom were Non-Executive Directors.

The Non-Executive Directors normally do not have any day-to-day 
involvement in the running of the business but are responsible for 
scrutinising the performance of management in meeting agreed 
goals and objectives and monitoring the reporting of performance. 
All Board members are considered to be able to allocate sufficient 
time to the Company to discharge their responsibilities as 
Directors effectively.

The Board meets at regular scheduled intervals and follows a 
formal agenda; it also meets as and when required. No one 
individual has unfettered powers of decision. The Directors may 
take independent professional advice at the Group’s expense.

Board committees
The Group has an Audit Committee, a Nominations Committee, 
and a Remuneration Committee, each consisting of three Non-
Executive Directors. Each committee has written terms of 
delegated responsibilities which will be available for review at 
the end of the Annual General Meeting for 2017 and which are 
available for review in the Investor Relations section of the Group’s 
website www.crossrider.com. The Board and its committees are 
considered to have the appropriate balance of skills, experience, 
independence and knowledge of the Company to enable them to 
discharge their respective duties and responsibilities effectively.

Remuneration Committee
The Remuneration Committee is comprised of David Cotterell 
(Chair of the Committee), Don Elgie and Martin Blair, all of 
whom are Non-Executive Directors. It is responsible for making 
recommendations to the Board on remuneration policy as 
applied to the Company’s Executive Directors. The Remuneration 
Committee also considers grants of options under the Company’s 
share option schemes. The policy of the Remuneration Committee 
is to grant share options to employees as part of a remuneration 
package to motivate them to contribute to the growth of the 
Group over the medium to long-term.

The Chief Executive Officer may, at the Remuneration Committee’s 
invitation, attend meetings, except where his own remuneration is 
discussed. The Remuneration Committee met three times during 
the past financial year. The Remuneration Committee’s terms of 
reference, which can be found on the Company’s website 
www.crossrider.com, are reviewed on an annual basis and 
updated as required.

The Remuneration Committee report, which includes details of 
Directors’ remuneration, pension entitlements and Directors’ 
interests, together with information on service contracts, is set  
out on pages 16 to 17.

Audit Committee
The Audit Committee is comprised of Martin Blair (Chair of the 
Committee), David Cotterell and Don Elgie, all of whom are 
Non-Executive Directors.

The Committee meets at least twice a year and at other times 
as agreed between the members of the Committee. Executive 
Directors and the Group’s auditors may be invited to attend all or 
part of any meetings. The Committee also meets with the Group’s 
external auditors without the presence of the Executive Directors.

The Committee’s terms of reference, which can be found on the 
Company’s website www.crossrider.com, are reviewed on an 
annual basis and updated as required.

STRATEGIC  
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FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  13

 › Advising the Board on any areas where further recruitment may 

be appropriate; and

 › Succession planning for key executives at Board level and below.

Where necessary and appropriate, recruitment consultants are 
used to assist the Committee in delivering its objectives and 
responsibilities. The Committee leads the process for the 
identification and selection of new Directors and makes 
recommendations to the Board in respect of such appointments. 
The Committee also makes recommendations to the Board on 
membership of its committees. The Committee’s terms of 
reference, which can be found on the Company’s website  
www.crossrider.com, are reviewed on an annual basis and 
updated as required.

Risk management and internal controls
During the year, the Audit Committee has reviewed the scope 
and effectiveness of systems to identify and address financial and 
non-financial risks. The review identified the key risks, risk control 
measures and the implementation status of the risk control 
measures. The report was presented to the Committee by the 
Chief Financial Officer.

Audit of the Group’s Annual Report Financial Statements
In advance of the audit of the Group’s Annual Report and Financial 
Statements, the Audit Committee reviewed the plan as presented 
by the Group’s external auditor, BDO LLP. The plan set out the 
proposed scope of work, audit approach, materiality and identified 
areas of audit risk.

The Audit Committee also reviewed the Annual Report and 
Financial Statements along with the audit findings report 
presented by BDO LLP.

Auditor independence
The Audit Committee monitors the independence of the Group’s 
external auditor. During the year BDO LLP provided the Group 
with the following non-audit services:

 › Taxation compliance services; and
 › Taxation advisory services.

The Audit Committee considered the threats to the independence 
of BDO LLP created by the provision of the non-audit services and 
concluded that sufficient safeguards were in place.

BDO was appointed as auditor of the Group for the year ended 
31 December 2013. The Audit Committee will keep under review, in 
consultation with major shareholders, the decision as to whether to 
conduct a tender in respect of the audit in line with the 
recommendations of the Financial Reporting Council.

Nominations Committee
The Nominations Committee is comprised of Don Elgie (Chair of 
the Committee), Martin Blair and David Cotterell, all of whom are 
Independent Non-Executive directors. The Committee meets 
when appropriate and considers the composition of the Board, 
retirements and appointments of additional and replacement 
Directors and makes appropriate recommendations to the Board. 
The objective of the Committee is to review the composition of the 
Board and to plan for its progressive refreshing, with regard to 
balance and structure. The Committee is responsible for:

 › Reviewing the structure of the Board;
 › Evaluating the balance of skills, knowledge, experience and 

diversity of the Board;

 
14 Crossrider plc  

Annual Report and Accounts 2016  

Board of Directors

Don Elgie
Non-Executive Chairman

Ido Erlichman
Chief Executive Officer

Background and experience
Don retired as Group CEO of Creston plc (LSE: CRE), a marketing 
services company which is listed on the Main Market, at the end 
of March 2014. He founded Creston plc, a digitally-focused 
communications and insight group, in 2001, and built it into 
an international group which generated £75 million revenue, 
£12 million EBITDA and employed over 800 people as at March 
2014. Don has many years’ experience in marketing services 
including developing companies organically and by acquisition.  
He is Chairman of the Company’s Nominations Committee.

Background and experience
Ido joined Crossrider plc in May 2016 as Group Chief Executive 
Officer. Ido has more than nine years’ experience in the technology 
sector garnered through roles in private equity, consulting and 
finance. Prior to joining Crossrider, Ido was acting joint chief 
executive officer of VisualDNA (which was acquired by The Nielsen 
Company), a leading psychographic data business, where he led its 
geographic expansion and oversaw significant EBITDA growth. 
Prior to VisualDNA, Ido also worked as a senior associate within 
KPMG’s private equity deal advisory practice in London and as a 
senior manager within KPMG’s Transaction Services practice 
focusing on technology deals in Israel and with the Israeli Ministry 
of Finance. Ido is the author of the best-selling book ‘Battle of 
Strategies’ published in Israel by Yediot Books. Ido is a Certified 
Public Accountant, graduated magna cum laude in Accounting and 
Economics from The Hebrew University of Jerusalem, obtained his 
Masters degree in Law from Bar-Ilan University, and received an 
MBA from the University of Cambridge’s Judge Business School.

STRATEGIC  
REPORT

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GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  15

David Cotterell
Non-Executive Director

Martin Blair
Non-Executive Director

Background and experience
David has over 25 years’ experience in the information technology 
software and service sector. He has held senior management roles 
with firms such as ACT Financial Systems, DST, Advent and SQS 
Group plc and has led and successfully implemented two trade 
sales of technology companies. Between 2006 and 2011 David 
served as the CEO of UKIISA Region (UK, Ireland, South Africa and 
India) and as board director at SQS Group plc (LSE: SQS). David is 
currently non-executive chairman of RapidCloud Int plc (LSE: RCI) 
and SyQic plc (LSE: SYQ). David sits on the remuneration and audit 
committees of both companies. Additionally, David is chairman of 
IT services company, Qualitest UK. David is Crossrider Group’s 
Senior Independent Director and also Chairman of the Company’s 
Remuneration Committee.

Background and experience
Prior to joining the Board of Crossrider, Martin acted as CFO of 
Pilat Media Global plc, a company previously admitted to trading 
on both AIM and the Tel Aviv Stock Exchange, which developed, 
marketed and supported new generation business management 
software solutions for content and service providers in the media 
industry. Martin joined Pilat Media in 2001, ahead of its admission 
to AIM in 2002. Pilat Media was acquired by SintecMedia Ltd for 
£63.3 million in April 2014. Martin qualified as a chartered 
accountant with Ernst & Young in 1982 and between 1983 and 
1986 worked for PwC. He then joined the mail order and retail 
company, Freemans plc, and later moved into the media sector as 
director of finance & administration and then as vice president of 
United International Pictures Limited, between 1988 and 1996. 
Martin is Chairman of the Company’s Audit Committee.

 
16 Crossrider plc  

Annual Report and Accounts 2016  

Remuneration Committee 
report (Unaudited)

The Remuneration Committee (for the purpose of the Remuneration Committee report, the ‘Committee’) is comprised of David Cotterell 
(Chair of the Committee), Don Elgie and Martin Blair, all of whom are Non-Executive Directors.

The Directors (other than alternate Directors) shall be entitled to receive by way of fees for their services as Directors (in addition to fees 
paid for employment or executive services) such sum as the Board may from time to time determine, provided that such amount shall 
not exceed in aggregate £500,000 per annum or such greater sum as the Company in general meeting shall from time to time determine 
by ordinary resolution. Any fees payable shall be distinct from any salary, remuneration or other amounts payable to a Director.

Each Director is entitled to be repaid all reasonable travelling, hotel and other expenses properly incurred by him in or about the 
performance of his duties as a Director, including any expenses incurred in attending meetings of the Board or any committee of the 
Board or general meetings or separate meetings of the holders of any class of shares or of debentures of the Company.

Directors’ emoluments
Directors’ emoluments for the 2016 financial year are set in Pounds Sterling. These are set out in the tables below along with the 
US Dollar equivalent cost to the Company:

Name

Ido Erlichman
Don Elgie
David Cotterell
Martin Blair

Name

Koby Menachemi
Mark Carlisle

Base salary/fees
GBP£

176,154
156,295
50,000
53,938

Base salary/fees
GBP£

61,250
96,155

Benefits
GBP£

24,074
–
–
–

Benefits
GBP£

16,940
1,217

The US Dollar equivalent cost to the Company has been calculated using a USD/GBP rate of 1.24:

Name

Ido Erlichman
Don Elgie
David Cotterell
Martin Blair

Base salary/fees
$

218,423
193,806
62,005
66,883

Benefits
$

29,852
–
–
–

Pension
GBP£

5,285
–
–
–

Pension
GBP£

3,063
4,758

Pension
$

6,553
–
–
–

Bonus
GBP£

58,333
–
–
–

Bonus
GBP£

–
–

Bonus
$

72,333
–
–
–

Total
GBP£

263,846
156,295
50,000
53,938

Total
GBP£

81,253
102,130

Total
$

327,161
193,806
62,005
66,883

Benefits include the living allowance paid to Koby Menachemi as he was required to relocate from Israel on his appointment.

The beneficial interests of the Directors who held office at 31 December 2016, together with that of persons connected with the 
Directors, in the share capital of the Company were as follows:

Directors’ interests in shares

Name

Ido Erlichman
Don Elgie
Martin Blair
David Cotterell

2016

2015

Percentage  
of issued  
share capital

Number of 
ordinary shares

Percentage  
of issued  
share capital

Number of 
ordinary shares

0.07%
0.07%
0.01%
0.03%

100,000
97,087
19,417
48,544

–
0.07%
0.01%
0.03%

–
97,087
19,417
48,544

STRATEGIC  
STRATEGIC  
REPORT
REPORT

CORPORATE 
CORPORATE 
GOVERNANCE 
GOVERNANCE 

FINANCIAL  
FINANCIAL  
STATEMENTS
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  17

Directors’ interests in share options

Name

Ido Erlichman

Number of 
ordinary shares 
under option at 
31 December 
2015

Date of grant

Exercise price

Number of 
ordinary shares 
under option at 
31 December 
2016

0

1 June 2016

£0.275

2,000,000

Note: Vesting schedule: 25% one year from date of grant of 1 June 2016 and then in 12 equal quarterly instalments thereafter.

Annual bonus
The bonuses for the Executive Directors for 2017 will be based on Adjusted EBIDTA and non-financial and strategic objectives. The level 
of bonus payable by reference to the financial performance of the Company will be determined on a sliding scale based on the 
Company’s budget for the forthcoming financial year.

Service contracts
Executive Directors
The service agreements of the Executive Directors are for an indefinite term and provide for formal notice of six months to be served 
to terminate the agreement, either by the Company or by the Director. In addition to their annual salaries, the Executive Directors are 
entitled to annual pension contributions of 3 per cent as well as other benefits commensurate with their positions, including health, 
related benefits.

Non-Executive Directors
Fees for Non-Executive Directors are set with reference to time commitment, the number of committees chaired and relevant external 
market benchmarks. In addition to covering travel expenses, the Remuneration Committee has approved additional fees of £1,750 per 
day to be paid to Non-Executive Directors for additional time commitments outside of those agreed upon their appointment up to a 
maximum of 20 days. During the year, Don Elgie was paid for 11.5 additional days and Martin Blair was paid for 2.25 additional days. The 
Committee also approved additional compensation of £14,042 per month to be paid to the Non-Executive Chairman for his increased 
role in the Company during the recruitment of a new Chief Executive Officer. Don Elgie was paid for 4 months’ additional compensation.

The Non-Executive Directors each have specific letters of appointment, rather than service contracts. Non-Executive Directors are 
appointed for an initial term of three years and, under normal circumstances, would be expected to serve for additional three-year terms, 
up to a maximum of nine years, subject to satisfactory performance and re-election at the Annual General Meeting as required.

David Cotterell
Chairman, Remuneration Committee
13 March 2017

 
18 Crossrider plc  

Annual Report and Accounts 2016  

Directors’ report

The Directors present their Annual Report on the affairs of the 
Group, together with the financial statements and independent 
auditor’s report for the year ended 31 December 2016. The 
corporate governance statement set out on pages 12 to 13 
forms part of this report.

The Company’s full name is Crossrider plc, domiciled in the Isle 
of Man with company number 011402V. Crossrider plc is a public 
listed company, listed on the Alternative Investment Market (‘AIM’) 
of the London Stock Exchange.

Principal activity
The principal activity of the Group is online digital product 
development and distribution and the provision of software 
platforms to the digital advertising industry. A detailed overview 
of the Group’s activities is set out on pages 4 to 6.

Review of business and future developments
Details of the Group’s performance during the year under review 
and expected future developments are set out in the strategic 
report on pages 1 to 11. A description of the principal risks and 
uncertainties facing the Group is set out on pages 10 to 11.

Dividends
The Directors do not recommend the payment of a dividend (2015: 
$nil). The declaration and payment by the Company of any future 
dividends on the ordinary shares will depend on the results of the 
Group’s operations, its financial condition, cash requirements, 
future prospects, profits available for distribution and other 
factors deemed to be relevant at the time.

The Board recognises the importance of dividend income to 
shareholders and intends to adopt, at the appropriate time, a 
progressive dividend policy to reflect the expectation of future 
cash flow generation and long-term earnings potential of the 
Company. However, it is not the current intention of the Board to 
declare any dividends in the near-term. The Board may revise the 
Company’s dividend policy from time to time in line with the actual 
results of the Company.

Directors
The Directors who served during the period were as follows:

Ido Erlichman
Donald (Don) Elgie
David Cotterell
Martin Blair
Yakov (Koby) Menachemi
Mark Carlisle

Active, appointed 31 May 2016
Active
Active
Active
Resigned 31 March 2016
Resigned 19 August 2016

Re-election of Directors
The articles of association require that at each Annual General 
Meeting one third of the Directors (excluding any Director who has 
been appointed by the Board since the previous Annual General 
Meeting) or, if their number is not an integral multiple of three, the 
number nearest to one third but not exceeding one third, shall 
retire from office (but so that if there are fewer than three Directors 
who are subject to retirement by rotation, one shall retire).

Any Director who is not required to retire by rotation but who has 
been in office for three years or more since his appointment or his 
last reappointment or who would have held office at not less than 
three consecutive Annual General Meetings of the Company 
without retiring, shall retire from office.

Appointment of a Director
The articles of association require that any Director appointed by 
the Board shall, unless appointed at such meeting, hold office only 
until the dissolution of the Annual General Meeting of the 
Company next following such appointment.

Directors’ responsibility statement
The statement of Directors’ responsibility is set out on page 20.

Directors’ indemnities
The Directors have been granted an indemnity from the Company 
to the extent permitted by law in respect of liabilities incurred as a 
result of their office which remains in force at the date of this report.

Employee policies
At 31 December 2016, the Group employed 74 people, 
(31 December 2015: 93 people). The Group is committed to 
attracting and retaining personnel with the requisite technical skills 
and experience to implement its growth strategy and maintain its 
position in the competitive industry in which it operates. Crossrider 
therefore places significant emphasis on ensuring that it has a 
strong recruitment team as well as appropriate remuneration and 
bonus policies which are set by reference to appropriate objectives 
and include share-based incentive schemes, details of which are 
set out in note 18 to the financial statements.

Financial instruments
The Group does not currently use derivative financial instruments. 
A summary of the Group’s financial instruments, changes in share 
capital and related disclosures are set out in notes 15 and 17 to the 
financial statements. The Group has no material exposure to price, 
liquidity or cash flow risk that would impact its objectives.

Capital structure
Under the IOM Companies Act, the Company is not required 
to have an authorised share capital. The ordinary shares in issue 
at 31 December 2016 have been created pursuant to the BVI 
Companies Act and the articles of association of the Company in 
place prior to the re-domiciliation of the Company from the BVI to 
the IOM on 13 August 2014 and are ordinary shares of USD 0.0001 
par value.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  19

Details of the issued share capital as at 31 December 2016 of 
148,496,073 ordinary shares of USD 0.0001 par value, together 
with details of the movements in the Company’s issued share 
capital during the year, are shown in note 15 to the financial 
statements. The Company has one class of ordinary shares, 
which carry no right to fixed income. Each share carries the right 
to one vote at general meetings of the Company.

Annual General Meeting
The Annual General Meeting for 2017 will be held at the offices 
of BLP, Adelaide House, London Bridge, London EC4R 9HA on 
Thursday 18 May 2017 at 12:00 noon. The notice convening the 
Annual General Meeting for this year, and an explanation of the 
items of non-routine business, are set out in the circular that 
accompanies the Annual Report.

There are no specific restrictions on the size of a holding nor on 
the transfer of shares, which are both governed by the general 
provisions of the articles of association and prevailing legislation. 
Save as provided by the terms of certain lock-in agreements 
entered into between the Company, the Directors and certain 
shareholders, the Directors are not aware of any agreements 
between holders of the Company’s shares that may result in 
restrictions on the transfer of securities or on voting rights.

As at 31 December 2016 the Company held 7,451,423 shares in 
treasury and no shares in the capital of the Company are held by 
or on behalf of the Company or by any of the Company’s 
subsidiaries.

Auditor
A resolution to reappoint BDO LLP as the Company’s auditor will 
be proposed at the 2017 Annual General Meeting.

Each of the persons who is a Director at the date of approval of 
this Annual Report confirms that:

 › So far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and
 › The Director has taken all the steps that he ought to have taken 
as a Director in order to make himself aware of any relevant 
audit information and to establish that the Company’s auditor is 
aware of that information.

Details of employee share schemes are set out in note 18 to the 
financial statements.

Signed on behalf of the Board by:

Don Elgie
Non-Executive Chairman
13 March 2017

Political and charitable donations
The Company made no political or charitable donations during the 
year (2015: $nil).

Related party transactions
Details of all related party transactions are set out in note 21 to the 
financial statements.

Research and development
The Group maintains an integrated global research and 
development team which has a staff of 14 (2015: 32). In the opinion 
of the Directors, continuity of investment in this area is essential for 
the maintenance of the Group’s market position and for future 
growth. The amount of research and development costs capitalised 
in the year was $744,000 (2015: $1,593,000).

Going concern
The Directors, having considered the Group’s resources 
financially and the associated risks with doing business in 
the current economic climate, believe the Group is capable of 
successfully managing these risks. The Board has reviewed the cash 
flow forecast and business plan as provided by management which 
includes the rate of revenue growth, margins and cost control. As 
such, the Directors are satisfied that the Group has adequate 
resources to continue in operational existence for the foreseeable 
future. Accordingly, they continue to adopt the going concern basis 
in preparing these financial statements.

 
20 Crossrider plc  

Annual Report and Accounts 2016  

Directors’ responsibility 
statement

The Directors are responsible for keeping adequate accounting 
records that correctly explain the transactions of the Company, 
enable the financial position of the Company to be determined 
with reasonable accuracy at any time and allow financial 
statements to be prepared. They are also responsible for 
safeguarding the assets of the Company and hence for taking 
reasonable steps for the prevention and detection of fraud and 
other irregularities.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. The Directors’ responsibility also extends to the continued 
integrity of the financial statements contained therein.

Signed on behalf of the Board by:

Don Elgie
Non-Executive Chairman
13 March 2017

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulations.

Isle of Man company law does not require the Directors to prepare 
financial statements for each financial year, however the Group is 
required to do so to satisfy the requirements of the AIM rules. 
Under company law, when preparing the financial statements, the 
Directors are required to prepare the Group financial statements 
in accordance with an appropriate set of generally accepted 
accounting principles or practice. The Directors have elected to 
use International Financial Reporting Standards (‘IFRSs’) as 
adopted by the European Union.

Under company law, the Directors must not approve the accounts 
unless they are satisfied that they give a true and fair view of the 
state of affairs of the Company and of the profit or loss of the 
Company for that period.

In preparing these financial statements, International Accounting 
Standard 1 (revised) requires that Directors:

 › Properly select and apply accounting policies;
 › Present information, including accounting policies, in a manner 

that provides relevant, reliable, comparable and 
understandable information;

 › Provide additional disclosures when compliance with the 

specific requirements in IFRSs is insufficient to enable users to 
understand the impact of particular transactions, other events 
and conditions on the entity’s financial position and financial 
performance; and

 › Make an assessment of the Company’s ability to continue as a 

going concern.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  21

Independent auditor’s report to the members of Crossrider plc

We have audited the financial statements of Crossrider plc for the 
year ended 31 December 2016 which comprise the consolidated 
statement of comprehensive income, the consolidated statement 
of financial position, the consolidated statement of changes in 
equity, the consolidated statement of cash flows and the related 
notes. The financial reporting framework that has been applied in 
their preparation is applicable law and International Financial 
Reporting Standards (‘IFRSs’) as adopted by the European Union.

This report is made solely to the Company’s members as a body, in 
accordance with our engagement letter dated 1 December 2016.  
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company, and the Company’s members 
as a body for our audit work, for this report, or for the opinion we 
have formed.

Respective responsibilities of Directors and auditors
As explained more fully in the statement of Directors’ 
responsibilities, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a 
true and fair view. Our responsibility is to audit and express an 
opinion on the financial statements in accordance with applicable 
Isle of Man company law and International Standards on Auditing 
(UK and Ireland). Those standards require us to comply with the 
Financial Reporting Council’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable 
assurance that the financial statements are free from material 
misstatement, whether caused by fraud or error. This includes an 
assessment of: whether the accounting policies are appropriate to 
the Company’s circumstances and have been consistently applied 
and adequately disclosed; the reasonableness of significant 
accounting estimates made by the Directors; and the overall 
presentation of the financial statements. In addition, we read all 
the financial and non-financial information in the Annual Report 
to identify material inconsistencies with the audited financial 
statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the audit. 
If we become aware of any apparent material misstatements or 
inconsistencies we consider the implications for our report.

Opinion on the financial statements
In our opinion, the financial statements:

 › Give a true and fair view of the state of the Group’s affairs as at 
31 December 2016 and of its loss for the year then ended; and

 › Have been properly prepared in accordance with IFRSs as 

adopted by the EU.

BDO LLP
Chartered Accountants
London
United Kingdom
13 March 2017

BDO LLP is a limited liability partnership registered in England and 
Wales (with registered number OC305127).

 
22 Crossrider plc  

Annual Report and Accounts 2016  

Consolidated statement of comprehensive income
For the year ended 31 December 2016

Revenue
Cost of sales

Gross profit

Selling and marketing costs
Research and development costs
Management, general and administrative costs
Depreciation and amortisation
Impairment of intangible assets

Total operating costs

Operating loss

Adjusted EBITDA
Employee share-based payment charge
Exceptional and non-recurring costs
Depreciation and amortisation
Impairment of intangible assets

Operating loss

Share of results of equity accounted associates
Finance income
Finance costs

Loss before taxation
Exceptional tax charge
Tax charge

Loss for the year
Other comprehensive income:
Foreign exchange differences on translation of foreign operations

Total comprehensive income for the year

Basic earnings per share (cents)
Diluted earnings per share (cents)

Note

4

10,11
10

2016
$’000

2015
$’000

56,532
(2,360)

84,635
(7,388)

54,172

77,247

(39,915)
(1,661)
(7,761)
(9,884)
(4,683)

(54,146)
(3,500)
(14,901)
(9,370)
(9,132)

(63,904)

(91,049)

6

(9,732)

(13,802)

6
6
10,11
10

8

9
9

6,413
(716)
(862)
(9,884)
(4,683)

10,064
(3,407)
(1,957)
(9,370)
(9,132)

(9,732)

(13,802)

47
4
(332)

(38)
15
(870)

(10,013)
–
(665)

(14,695)
(2,200)
(702)

(10,678)

(17,597)

–

1

(10,678)

(17,596)

19
19

(7.6)
(7.6)

(11.9)
(11.9)

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  23

Consolidated statement of financial position
As at 31 December 2016

Non-current assets
Intangible assets
Property, plant and equipment
Investments in equity accounted associates
Deferred tax asset

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Equity
Share capital
Additional paid in capital
Retained earnings

Equity attributable to equity holders of the parent

Non-current liabilities
Deferred tax liabilities
Deferred consideration

Current liabilities
Trade and other payables
Deferred consideration

Total equity and liabilities

The financial statements were approved by the Board and authorised for issue on 13 March 2017.

Ido Erlichman
Chief Executive Officer

Moran Laufer
Chief Financial Officer

Note

10
11
16
9

12
13

9
24

14
24

2016
$’000

7,113
591
859
166

2015
$’000

19,254
1,003
812
716

8,729

21,785

7,950
72,064

16,280
71,336

80,014

87,616

88,743

109,401

14
130,292
(49,753)

14
131,287
(39,791)

80,553

91,510

691
160

851

7,096
243

7,339

986
184

1,170

15,316
1,405

16,721

88,743

109,401

 
24 Crossrider plc  

Annual Report and Accounts 2016  

Consolidated statement of changes in equity
For the year ended 31 December 2016

At 1 January 2015
Loss for the year
Other comprehensive income:
Foreign exchange differences on translation of foreign operations

Total comprehensive income for the year
Transactions with owners:
Share-based payments
Exercise of employee options (note 15)
Purchase of own shares (note 15)

At 31 December 2015

At 1 January 2016
Loss for the year
Other comprehensive income:
Foreign exchange differences on translation of foreign operations

Total comprehensive income for the year
Transactions with owners:
Share-based payments
Purchase of own shares (note 15)

At 31 December 2016

Share  
capital
$’000

Additional 
paid in 
capital
$’000

Retained 
earnings
$’000

Total
$’000

15
–

136,399
–

(25,602)
(17,597)

110,812
(17,597)

–

–

–
–
(1)

14

14
–

–

–

–
–

–

–

1

1

(17,596)

(17,596)

–
18
(5,130)

3,407
–
–

3,407
18
(5,131)

131,287

(39,791)

91,510

131,287
–

(39,791)
(10,678)

91,510
(10,678)

–

–

–

–

(10,678)

(10,678)

–
(995)

716
–

716
(995)

14

130,292

(49,753)

80,553

STRATEGIC  
STRATEGIC  
REPORT
REPORT

CORPORATE 
CORPORATE 
GOVERNANCE 
GOVERNANCE 

FINANCIAL  
FINANCIAL  
STATEMENTS
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  25

Consolidated statement of cash flows
For the year ended 31 December 2016

Cash flow from operating activities
Loss for the year after taxation
Adjustments for:
Amortisation of intangible assets
Impairment of intangible assets
Depreciation of property, plant and equipment
Loss on sale of property, plant and equipment
Tax charge
Interest income
Interest expenses
Share-based payment charge
Share of results of associates
Unrealised foreign exchange differences

Operating cash flow before movement in working capital
Decrease/increase) in trade and other receivables
Decrease in trade and other payables
(Decrease)/increase in other current liabilities

Cash flow from operations
Tax paid net of refunds

Cash generated from operations
Cash flow from investing activities
Purchases of property, plant and equipment
Sale of property, plant and equipment
Net cash paid on business combination
Intangible assets acquired
Net cash paid on investment in associates
Capitalisation of development costs

Net cash used in investing activities
Cash flow from financing activities
Net payment for purchase of own shares

Net cash generated from financing activities

Net (decrease)/increase in cash and cash equivalents
Revaluation of cash due to changes in foreign exchange rates
Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Note

2016
$’000

2015
$’000

(10,678)

(17,597)

10
10
11
11
9

8
18
16

11

24

16
10

15

9,421
4,683
463
35
665
(4)
51
716
(47)
4

5,309
8,327
(6,625)
(1,089)

5,922
(904)

5,018

(108)
24
(1,089)
(850)
(350)
(744)

8,974
9,132
396
–
2,902
(15)
210
3,407
38
660

8,107
(2,529)
(631)
963

5,910
(1,826)

4,084

(220)
–
(902)
–
(500)
(1,593)

(3,117)

(3,215)

(995)

(995)

906
(178)
71,336

(5,131)

(5,131)

(4,262)
(443)
76,041

13

72,064

71,336

 
26 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements

1 Basis of preparation
The financial information provided is for Crossrider plc (‘the 
Company’) and its subsidiary undertakings (together the ‘Group’) 
in respect of the financial years ended 31 December 2016 and 2015.

At the acquisition date, the identifiable assets acquired and the 
liabilities assumed are recognised at their fair value at the 
acquisition date.

Goodwill is measured as the excess of the sum of the 
consideration transferred and the fair value of the acquirer’s 
previously held equity interest in the acquiree (if any) over the net 
of the acquisition date amounts of the identifiable assets acquired 
and the liabilities assumed.

Contingent consideration that is classified as an asset or a liability 
is initially recognised at fair value and subsequently at fair value 
thorough profit and loss in accordance with IAS 39 as appropriate.

Consideration which is contingent on completion of a service 
period by an employee of the Group is treated as remuneration 
and is expensed over the service period.

Foreign currencies
(a) Presentational currency
Items included in the Group’s financial statements are measured 
using the currency of the primary economic environment in which 
each entity of the Group operates (the ‘functional currency’). The 
financial statements are presented in United States Dollars ($’000).

(b) Transactions and balances
Foreign currency transactions are translated into the functional 
currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the 
settlement of such transactions and from the translation at year 
end exchange rates of monetary assets and liabilities denominated 
in foreign currencies are recognised in profit or loss. Exchange rate 
gains and losses are recognised net within finance cost.

(c) Consolidation
The functional currency of the Company, and the presentation 
currency for the consolidated financial statements, is United States 
Dollars. For the purpose of the consolidated financial statements, 
the assets and liabilities of the Group’s foreign operations with a 
functional currency other than United States Dollars are translated 
into United States Dollars using exchange rates prevailing on the 
reporting date. Income and expense items (including comparatives) 
are translated at the exchange rates at the dates of the transactions. 
Exchange differences arising, if any, are recognised directly in equity.

Goodwill and fair value adjustments arising on the acquisition of a 
foreign operation are treated as assets and liabilities of the foreign 
operation and translated at the closing rate.

The financial information has been prepared in accordance 
with International Financial Reporting Standards, International 
Accounting Standards and interpretations (collectively ‘IFRS’) as 
adopted by the EU.

Going concern
The Directors have, at the time of approving the financial 
statements, a reasonable expectation that the Company and 
the Group have adequate resources to continue in operational 
existence for the foreseeable future. They therefore continue to 
adopt the going concern basis of accounting in preparing the 
financial statements.

Adoption of new and revised standards
New standards and amendments to existing standards that 
have been published and are mandatory for the first time for the 
financial year beginning 1 January 2016 have been adopted but 
had no significant impact on the Group.

New standards, amendments to standards and interpretations 
have been issued but are not effective (and in some cases have 
not yet been adopted by the EU) for the financial year beginning 
1 January 2016 and have not been early adopted. A detailed impact 
assessment has not been performed on the adoption of these 
standards, therefore it is not known if adoption will have a material 
impact on the financial information of the Group in future periods.

2 Significant accounting policies
Basis of consolidation
The Group consolidated financial statements comprise the 
financial statements of the Parent Company Crossrider plc and the 
financial statements of the subsidiaries as shown in note 20 of the 
consolidated financial statements.

The Group has been partly formed from a series of common 
control transactions.

The financial statements of all the Group companies are prepared 
using uniform accounting policies. All transactions and balances 
between Group companies have been eliminated on consolidation.

Business combinations and goodwill
Acquisitions of businesses not under common control are 
accounted for using the acquisition method. The consideration 
transferred in a business combination is measured at fair value, 
which is calculated as the sum of the acquisition date fair values 
of the assets transferred by the Group, liabilities incurred by the 
Group to the former owners of the acquiree and the equity 
interests issued by the Group in exchange for control of the 
acquiree. Acquisition-related costs are recognised in profit or 
loss as incurred.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  27

2 Significant accounting policies continued
Merger accounting
Common control transactions have been accounted for using 
merger accounting.

Under merger accounting, the assets and liabilities of both entities 
are recorded at book value, not fair value (although adjustments 
are made to achieve uniform accounting policies), intangible assets 
and contingent liabilities are recognised only to the extent that 
they were recognised by the legal acquiree in accordance within 
applicable IFRS, no goodwill is recognised, any expenses of the 
combination are written-off immediately to the income statement 
and comparative amounts, if applicable, are restated as if the 
combination had taken place at the beginning of the earliest 
accounting period presented.

The result is that the merged groups are treated as if they had 
been combined throughout the current and comparative 
accounting periods.

Associates
Where the Group has the power to participate in (but not control) 
the financial and operating policy decisions of another entity, it is 
classified as an associate. Associates are initially recognised in the 
consolidated statement of financial position at cost. Subsequently, 
associates are accounted for using the equity method, where the 
Group’s share of post-acquisition profits and losses and other 
comprehensive income is recognised in the consolidated statement 
of profit and loss and other comprehensive income (except for 
losses in excess of the Group’s investment in the associate unless 
there is an obligation to make good those losses).

Revenue recognition
Revenue is measured at the fair value of the consideration 
received or receivable and represents amounts receivable for 
goods and services provided in the normal course of business,  
net of discounts, VAT and other sales-related taxes.

(a) Revenue from advertising
The Group generates revenues only when its customers’ 
advertising campaigns achieve certain predefined performance-
based and validated results such as cost per mille impressions 
(‘CPM’), cost-per-acquisition (‘CPA’), cost-per-sale (‘CPS’), cost-per-
lead (‘CPL’), cost-per-download (‘CPD’) and cost-per-install (‘CPI’). 
These revenues are recognised only when the amount of revenue 
can be measured reliably, it is probable that the economic benefits 
associated will flow to the Group, the transactions are complete 
and the related costs can be measured reliably.

(b) Revenue from sale of software tools
Revenue from sales of software tools is recognised at electronic 
point of sale when payment is identified by the respective credit 
card payment processor and rights to use the software have 
been granted.

(c) Presentation of net revenues
Revenues are recognised net when it is identified that the Group  
is acting as an agent and gross when it is identified that the Group 
is acting as a principal in accordance with the terms of the 
arrangement.

Intangible assets
Amortisation for all classes of intangible assets is included within 
amortisation and depreciation costs in the income statement.

(a) Externally acquired intangible assets
Externally acquired intangible assets comprise intellectual 
property (‘IP’), customer lists, trademarks and internet domains.  
All such intangible assets are stated at cost less any accumulated 
amortisation and any accumulated impairment losses. 
Amortisation of these intangible assets is calculated using the 
straight-line method over their useful economic lives.

Where intangible assets are acquired as part of a business 
combination they are recorded initially at their fair value.

The useful economic life of IP, customer lists and trademarks is 
three to five years.

Internet domains are generally considered to have an indefinite 
useful economic life. They are purchased due to the marketability of 
the related domain name, are not specific to a particular product, 
brand, market or service and therefore are not expected to diminish 
in value or use as a function of time.

An intangible asset is derecognised on disposal, or when no future 
economic benefits are expected from use or disposal. Gains or 
losses arising from derecognition of an intangible asset, measured 
as the difference between the net disposal proceeds and the 
carrying amount of the asset, are recognised in profit or loss 
when the asset is derecognised.

(b) Internally generated intangible assets (development costs)
An internally generated intangible asset arising from the Group’s 
e-business development is recognised only if all of the following 
conditions are met:

 › An asset is created that can be identified (such as software and 

new processes);

 › It is probable that the asset created will generate future 

economic benefits; and

 › The development cost of the asset can be measured reliably.

Internally generated intangible assets are amortised on a straight-
line basis over their estimated useful lives, which is three to five 
years. Amortisation commences when the asset is available for use.

Where no internally generated intangible asset can be recognised, 
development expenditure is charged to profit or loss in the period 
in which it is incurred.

 
28 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

2 Significant accounting policies continued
An intangible asset is derecognised on disposal, or when no future 
economic benefits are expected from use or disposal. Gains or 
losses arising from derecognition of an intangible asset, measured 
as the difference between the net disposal proceeds and the 
carrying amount of the asset, are recognised in profit or loss 
when the asset is derecognised.

(c) Goodwill
Goodwill is initially recognised as an asset at cost and is 
subsequently measured at cost less any accumulated impairment 
losses. The Group tests goodwill annually for impairment, or more 
frequently if there are indicators that goodwill might be impaired.

Intangible assets are tested separately from goodwill only where 
impairment indicators exist.

Property, plant and equipment
Property, plant and equipment are stated at historical cost less 
accumulated depreciation and any accumulated impairment losses.

Trade receivables
Trade receivables are measured at initial recognition at fair value 
and are subsequently measured at amortised cost using the 
effective interest rate method. Appropriate allowances for 
estimated irrecoverable amounts are recognised in profit or loss 
when there is objective evidence that the asset is impaired. The 
allowance recognised is measured as the difference between the 
asset’s carrying amount and the present value of estimated future 
cash flows discounted at the effective interest rate computed at 
initial recognition.

Cash and cash equivalents
For the purpose of the consolidated cash flow statement, cash 
and cash equivalents comprise cash at bank and short-term 
bank deposits.

Trade payables
Trade payables are initially measured at fair value and are 
subsequently measured at amortised cost, using the effective 
interest rate method.

Depreciation is calculated on the straight-line method so as to 
write-off the cost of each asset to its residual value over its estimated 
useful life. The annual depreciation rates used are as follows:

Current and deferred tax
Income tax expense represents the sum of the tax currently 
payable and deferred tax.

 › Computer equipment: three years
 › Furniture, fixtures and office equipment: 6-15 years
 › Leasehold improvements: ten years or the term of the lease,  

if shorter

The assets’ residual values and useful lives are reviewed and 
adjusted, if appropriate, at each reporting date.

Where the carrying amount of an asset is greater than its 
estimated recoverable amount, the asset is written-down 
immediately to its recoverable amount.

Expenditure for repairs and maintenance of property, plant and 
equipment is charged to profit or loss in the year in which it 
is incurred.

An item of property, plant and equipment is derecognised upon 
disposal or when no future economic benefits are expected to arise 
from the continued use of the asset. Any gain or loss arising on the 
disposal or retirement of an item of property, plant and equipment 
is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in profit or loss.

Impairment of property, plant and equipment and internally 
generated intangible assets
Assets that have an indefinite useful life are not subject to 
depreciation or amortisation and are tested annually for impairment. 
Assets that are subject to depreciation or amortisation are reviewed 
for impairment whenever events or changes in circumstances 
indicate that the carrying amount may not be recoverable. An 
impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable 
amount is the higher of an asset’s fair value less costs to sell and 
value in use. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately 
identifiable cash flows (cash generating units).

Current tax
Current tax liabilities and assets are measured at the amount 
expected to be paid to or recovered from the taxation authorities, 
using the tax rates and laws that have been enacted, or 
substantively enacted, by the reporting date.

Deferred tax
Deferred tax is provided in full, using the liability method, 
on temporary differences arising between the tax bases of 
assets and liabilities and their carrying amounts in the financial 
statements. Currently enacted tax rates are used in the 
determination of deferred tax.

Deferred tax assets are recognised to the extent that it is 
probable that future taxable profit will be available against which 
the temporary differences can be utilised. Deferred tax is calculated 
at the tax rates that are expected to apply in the period when the 
liability is settled or the asset realised, based on tax rates that have 
been enacted or substantively enacted by the period end date, and 
is not discounted.

Deferred tax assets and liabilities are offset when there is a legally 
enforceable right to set off current tax assets against current 
tax liabilities and when the deferred taxes relate to the same 
fiscal authority.

Operating leases
Leases, where a significant portion of the risks and rewards of 
ownership are retained by the lessor, are classified as operating 
leases. Payments made under operating leases are charged to 
profit or loss on a straight-line basis over the period of the lease.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  29

2 Significant accounting policies continued 
Share-based payments
Crossrider operates equity-settled, share-based compensation 
plans, under which the entity receives services from employees as 
consideration for Crossrider equity instruments (options). The fair 
value of the options and share awards is recognised as an employee 
benefit expense. The total amount to be expensed over the vesting 
period is determined by reference to the fair value of the options 
granted, excluding the impact of any non-market vesting conditions 
(for example, profitability and sales growth targets). Non-market 
vesting conditions are included in assumptions about the number 
of options that are expected to vest.

At each balance sheet date, the entity revises its estimates of the 
number of options that are expected to vest. It recognises the 
impact of the revision of original estimates, if any, in the income 
statement, with a corresponding adjustment to equity. The 
proceeds received net of any directly attributable transaction 
costs are credited to share capital (par value) and share premium 
when the options are exercised.

Share capital
Ordinary shares are classified as equity. The difference between 
the fair value of the consideration received by the Group and the 
nominal value of the share capital being issued is classified as 
additional paid in capital.

Critical accounting estimates and judgements
The preparation of consolidated financial statements under IFRS 
requires the Group to make estimates and judgements that affect 
the application of policies and reported amounts. Estimates and 
judgements are continually evaluated and are based on historical 
experience and other factors including expectations of future 
events that are believed to be reasonable under the 
circumstances. Actual results may differ from these estimates.

The following accounting policies cover areas that the Directors 
consider require estimates and assumptions which have a 
significant risk of causing a material adjustment to the carrying 
amount of assets and liabilities within the next financial year:

(a) Impairment of intangible assets
Intangible assets are initially recorded at acquisition cost and are 
amortised on a straight-line basis over their useful economic life. 
Intangible assets that are acquired through a business combination 
are initially recorded at fair value at the date of acquisition. Intangible 
assets with indefinite useful life are reviewed for impairment at 
least once per year. The impairment test is performed using the 
discounted cash flows expected to be generated through the use of 
the intangible assets, using a discount rate that reflects the current 
market estimations and the risks associated with the asset. When it 
is impractical to estimate the recoverable amount of an asset, the 
Group estimates the recoverable amount of the cash generating 
unit in which the asset belongs to (see also note 10).

(b) Capitalisation of development expenses
Research and development costs which create identifiable assets and 
are expected to generate future economic benefits are capitalised, 
and the remainder is expensed to the income statement. This 
requires the Group to perform judgements in apportioning costs to 
identifiable assets and making judgements about which assets are 
expected to give rise to future economic benefits.

(c) Presentation of net revenues
The Group makes judgements in assessing whether it has acted 
as a principal or agent in transactions for selling and acquiring 
advertising media space, and therefore whether it reports its 
revenues gross or net respectively. The Group assesses a number 
of criteria in making these judgements, including the party, who is 
responsible for price setting and credit risk of the transaction, the 
losses the Group would suffer for non-delivery of service as well as 
the perceived and contractual relationship between the media 
publisher and seller or ad network.

3 Financial risk management
The Group is exposed to interest rate risk, credit risk, liquidity risk, 
currency risk and capital risk management arising from the financial 
instruments it holds (see also note 17). The risk management 
policies employed by the Group to manage these risks are 
discussed below:

Interest rate risk
Interest rate risk is the risk that the value of financial instruments will 
fluctuate due to changes in market interest rates. The Group has no 
material interest-bearing financial instruments and is therefore not 
exposed to changes in market rates of interest or fair value interest 
rate risk.

Credit risk
Credit risk arises when a failure by counterparties to discharge 
their obligations could reduce the amount of future cash inflows 
from financial assets on hand at the reporting date. The principle 
credit risk is considered to result from new relationships with 
customers with which the Group does not have a long working 
relationship and for which reliable information as to their credit 
ratings cannot be obtained. In such cases, the Group limits the 
initial credit facility afforded to these customers. Cash balances are 
held with high credit quality financial institutions and the Group 
has policies to limit the amount of credit exposure to any financial 
institution or customer.

Liquidity risk
Liquidity risk is the risk that arises when the maturity of assets 
and liabilities does not match. An unmatched position potentially 
enhances profitability, but can also increase the risk of losses. The 
Group has procedures with the object of minimising such losses, 
such as by having available an adequate amount of committed credit 
facilities from the ultimate shareholder and related parties, and 
maintaining sufficient cash and other highly liquid current assets.

Currency risk
Currency risk is the risk that the value of financial instruments 
will fluctuate due to changes in foreign exchange rates. Currency 
risk arises when future commercial transactions and recognised 
assets and liabilities are denominated in a currency that is not the 
Group’s measurement currency. The Group is exposed to foreign 
exchange risk arising from various currency exposures primarily 
with respect to the Israeli New Shekel, British Pound, Euro, 
Australian Dollar and Canadian Dollar. The Group’s management 
monitors the exchange rate fluctuations on a continuous basis and 
acts accordingly and also avoids engaging in a significant level of 
transactions in currencies which are considered volatile or 
exposed to risk of significant fluctuations.

 
30 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

4 Revenue

Revenue from advertising
Sale of software tool

2016
$’000

18,291
38,241

2015
$’000

47,406
37,229

56,532

84,635

Revenues from sale of software tool is generated mainly from the App Distribution CGU, while revenues from advertising is generated 
mainly from the Media CGU.

5 Segmental information
Segments revenues and results
During the period a major restructuring has been undertaken, resulting in changes to the Group’s management reporting. The change in 
reporting provides a more accurate and transparent description of activities. The Group now operates three reportable segments:

 › App Distribution – comprising the Group’s app distribution platform;
 › Media – comprising the Group’s ad network activities and associated technology platforms; and
 › Web Apps and License – comprising revenue generated from monetising Web Apps and licensing the associated technology.

Consequently, the prior year segmental results have been restated.

Revenue
Cost of sales
Direct sales and marketing costs

Segment result
Central operating costs

Adjusted EBITDA(1)
Depreciation and amortisation
Impairment of intangible assets
Employee share-based payment charge
Exceptional and non-recurring costs

Operating loss
Share of results of associates
Finance income
Finance costs

Loss before tax
Taxation

Loss after taxation

App 
Distribution  
2016
$’000

Media  
2016
$’000

Web Apps 
and License  
2016
$’000

38,241
(2,360)
(24,614)

13,783
–
(10,303)

11,267

3,480

4,508
–
–

4,508

Total  
2016
$’000

56,532
(2,360)
(34,917)

19,255
(12,842)

6,413
(9,884)
(4,683)
(716)
(862)

(9,732)
47
4
(332)

(10,013)
(665)

(10,678)

Exceptional and non-recurring costs in 2016 comprised non-recurring staff restructuring costs of $0.6 million and a $0.3 million one-time 
onerous contract written-off in the period. The decrease in the employee share-based payment charge is due to reversal of charges from 
previous periods for employees that left the Company during the year.

The impairment of intangible assets charge of $4,683,000 relates to the Media segment. After allocating this charge to the Media 
segment, the segment result is $1,203,000 loss.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  31

5 Segmental information continued

Revenue
Cost of sales
Direct sales and marketing costs

Segment result
Central operating costs

Adjusted EBITDA(1)
Depreciation and amortisation
Impairment of intangible assets
Employee share-based payment charge
Exceptional and non-recurring costs

Operating loss
Share of results of associates
Finance income
Finance costs

Loss before tax
Taxation

Loss after taxation

App 
Distribution  
2015
$’000

Media  
2015
$’000

Web Apps 
and License  
2015
$’000

37,229
(1,854)
(25,961)

20,426
0
(16,927)

26,980
(5,534)
(7,835)

9,414

3,499

13,611

Total  
2015
$’000

84,635
(7,388)
(50,723)

26,524
(16,460)

10,064
(9,370)
(9,132)
(3,407)
(1,957)

(13,802)
(38)
15
(870)

(14,695)
(2,902)

(17,597)

(1)  Adjusted EBITDA is a company-specific measure which is calculated as operating loss before depreciation, amortisation, exceptional and non-recurring costs, employee 
share-based payment charges and impairment of intangible assets which are considered to be one-off and non-recurring in nature, as set out in note 6. The Directors 
believe that this provides a better understanding of the underlying trading performance of the business.

Exceptional and non-recurring costs in 2015 comprise non-recurring staff costs of $0.1 million and payments of contingent consideration 
treated as remuneration in respect of the Ajillion and Definiti Media acquisitions expensed through the income statement of $1.9 million.

The impairment of intangible assets charge of $9,132,000 relates to the Web Apps and License segment. After allocating this charge to 
the Web Apps and License segment, the segment result is $4,479,000.

Information about major customers
In 2016 and 2015 there were no customers contributing more than 10 per cent of total revenue of the Group.

Geographical analysis of revenue
Revenue by origin

Europe
British Virgin Islands
Asia

Geographical analysis of non-current assets

Europe
British Virgin Islands
Asia

Total intangible assets and property, plant and equipment

2016
$’000

17,297
27,520
11,715

2015
$’000

3,641
68,300
12,694

56,532

84,635

2016
$’000

3,990
–
3,714

7,704

2015
$’000

10,245
87
9,925

20,257

 
32 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

6 Operating loss
Operating loss has been arrived at after charging:

Exceptional and non-recurring costs
Non-recurring staff costs
Onerous contract
Expensed contingent payments arising from business combinations (note 7)

Auditor’s remuneration:
 Audit
 Other services
Amortisation of intangible assets
Depreciation
Impairment of intangible assets (note 10)
Employee share-based payment charge (note 7)
Rent payable under operating leases

Operating costs
Operating costs are further analysed as follows:

Direct sales and marketing costs
Indirect sales and marketing costs

Selling and marketing costs

Research and development costs
Management, general and administrative costs
Depreciation and amortisation
Impairment of intangible assets

Total operating costs

2016
$’000

562
300
–

862

147
21
9,421
463
4,683
716
459

2015
$’000

95
–
1,862

1,957

97
20
8,974
396
9,132
3,407
294

2016  
Adjusted
$’000

2016  
Total
$’000

2015  
Adjusted
$’000

2015  
Total
$’000

34,917
4,265

34,917
4,998

50,722
3,016

50,722
3,424

39,182

39,915

53,738

54,146

1,299
7,278
1,379
–

1,661
7,761
9,884
4,683

2,539
10,906
1,048
–

3,500
14,901
9,370
9,132

49,138

63,904

68,231

91,049

Adjusted operating costs exclude share-based payment charges, exceptional and non-recurring costs, amortisation of acquired 
intangible assets and impairment of intangible assets.

7 Staff costs
Total staff costs comprise the following:

Salaries and related costs
Expensed contingent payments arising from business combinations (note 24)
Employee share-based payment charge (note 18)

2016
$’000

7,204
–
716

7,920

2015
$’000

9,915
1,862
3,407

15,184

STRATEGIC  
REPORT

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GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  33

7 Staff costs continued
The remuneration of the key management personnel of the Group, which comprises the Executive Directors and senior management 
team, is set out below:

The aggregate remuneration comprised:
Wages and salaries
Expensed contingent payments arising from business combinations (note 24)
Employee share-based payment charge

Details of Directors’ remuneration are set out in the Remuneration Committee report on pages 16 to 17.

8 Finance costs

Interest expense
Net foreign exchange and other finance expenses

2016
$’000

2015
$’000

1,490
–
185

1,675

2,190
912
1,585

4,687

2016
$’000

51
281

332

2015
$’000

210
660

870

9 Taxation
The Parent Company is domiciled, for tax purposes, in both the Isle of Man and the UK. The final tax charge shown below arises partially 
from the difference in tax rates applied in the different jurisdictions.

The tax charge in the year 2015 of $2,902,000 includes an exceptional tax charge of $2,200,000 arising as a result of the change in 
previously established corporation tax guidance in Israel relating to tax positions taken in respect of the 2013 and 2014 financial years. Of 
the $2,200,000 charge, $1,200,000 has been agreed and settled in relation to profits generated in Israel in 2013, which have subsequently 
been deemed to be taxable as a result of revised OECD guidance and application. The remaining $1,000,000 has arisen from a retrospective 
change to the cost plus transfer pricing methodology (which was established and ratified by Israeli case law in 2015) on share option charges 
incurred by subsidiaries in Israel in 2014. The Group continues to recognise a deferred tax asset of $166,000 (2015: $716,000) in respect of 
tax losses accumulated in previous years. 

The total tax charge can be reconciled to the overall tax charge as follows:

Loss before taxation

Tax at the applicable tax rate of 20% (2015: 20%)
Tax effect of:
Differences in overseas rates
Exceptional tax charge
Expenses not deductible for tax purposes
Deferred tax not recognised on losses carried forward
Tax expense for previous years

Tax charge for the year

Analysed as:
Deferred taxation in respect of the current year
Current tax charge

Tax charge for the year

2016
$’000

2015
$’000

(10,013)

(14,695)

(2,003)

(2,939)

976
–
1,327
440
(75)

665

263
402

665

2,233
2,200
1,408
–
–

2,902

(463)
3,365

2,902

 
34 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

9 Taxation continued
The Group has maximum corporation tax losses carried forward at each period end as set out below:

Corporate tax losses carried forward

Details of the deferred tax asset recognised (arising in respect of losses) is set out below:

At the beginning of the year
(Derecognised)/recognised in the year
Foreign exchange revaluation

At the end of the year

2016
$’000

2015
$’000

28,320

19,322

2016
$’000

716
(558)
8

166

2015
$’000

567
166
(17)

716

Details of the deferred tax liability recognised (arising from timing differences on intangible valuations on business combinations) is set 
out below:

At the beginning of the year
Movement in the year due to temporary differences

At the end of the year

In addition, the Group has an unrecognised deferred tax asset in respect of the following:

Tax losses carried forward

2016
$’000

986
(295)

691

2015
$’000

1,283
(297)

986

2016
$’000

2015
$’000

28,047

10,729

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  35

10 Intangible assets

Cost
At 1 January 2015
Additions

At 31 December 2015
Additions

At 31 December 2016

Accumulated amortisation
At 1 January 2015
Charge for the year
Impairment losses

At 31 December 2015
Charge for the period
Impairment losses

At 31 December 2016

Net book value
At 1 January 2015
At 31 December 2015

At 31 December 2016

Intellectual 
property
$’000

Trademarks
$’000

Customer 
lists
$’000

35,205
–

35,205
1,219

36,424

(16,367)
(5,953)
(4,711)

(27,031)
(6,528)
–

9,462
–

9,462
–

9,462

(3,241)
(1,892)
(1,341)

(6,474)
(1,494)
–

2,383
–

2,383
–

2,383

(400)
(477)
(55)

(932)
(483)
–

Goodwill
$’000

7,684
–

7,684
–

7,684

–
–
(2,316)

(2,316)
–
(4,683)

(33,559)

(7,968)

(1,415)

(6,999)

18,838
8,174

2,865

6,221
2,988

1,494

1,983
1,451

1,968

7,684
5,368

685

Capitalised 
software 
development 
costs
$’000

Internet 
domains
$’000

Total
$’000

55,916
1,593

57,509
1,963

1,113
1,593

2,706
744

3,450

59,472

(141)
(652)
(709)

(1,502)
(916)
–

(20,149)
(8,974)
(9,132)

(38,255)
(9,421)
(4,683)

(2,418)

(52,359)

972
1,204

1,032

35,767
19,254

7,113

69
–

69
–

69

–
–
–

–
–
–

–

69
69

69

In October 2016, the Group exercised an option to acquire the intellectual property of PC maintenance software product DriverAgent, 
from eSupport.com Inc for a total consideration of $1,208,000. $150,000 from the consideration was paid in the year ending 
31 December 2015 for the option, $850,000 was paid during the year ending 31 December 2016. Another $208,000 is deferred 
consideration which is contingent on future results of the product.

Goodwill acquired in a business combination is allocated at acquisition to the cash generating units (‘CGUs’), or group of units, that are 
expected to benefit from that business combination. Following the change in reportable segments, the Group goodwill was allocated to 
the Media segment. Before recognition of the impairment charge, the goodwill has a carrying value as at 31 December 2016 of 
$5,368,000 (2015: $5,368,000).

The Group tests goodwill annually for impairment, or more frequently if there are indications that goodwill might be impaired. The 
recoverable amounts of the CGUs are determined from value-in-use calculations. The key assumptions for the value-in-use calculations 
are those regarding the discount rates, growth rates and expected changes to selling prices and direct costs during the period.

At 31 December 2016, before impairment testing, the carrying value of intangible assets allocated to the Media CGU was $9,417,000, 
including goodwill of $5,368,000. As a result of the reduction in the management forecasted cash flows attributable to the acquired 
intangible assets, the carrying value of the goodwill has therefore been reduced to its recoverable amount of $685,000 through 
recognition of an impairment loss of $4,683,000.

For the Media CGU, the Group has prepared calculations based on cash flow projections for the next five years from the most recent 
budgets approved by management and extrapolated cash flows beyond this period using an estimated growth rate of 1 per cent  
(2015: 1 per cent). This rate does not exceed the average long-term growth rate for the relevant markets. The rate used to discount these 
forecast cash flows is 25 per cent (2015: 25 per cent).

The discount rate used in the valuation of the Media CGU was 25 per cent. If the discount rate was increased by 1 percentage point the 
impairment would increase by $176,000.

The discount rate used in the valuation of the Web Apps and License CGU was reduced to 10 per cent compared to 25 per cent in 2015 as 
cash flows are generated from two short-term license agreements and are considered to be at low risk.

 
36 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

10 Intangible assets continued
The carrying value of goodwill and intangible assets by CGU less provisions for impairment is set out as follows:

Carrying value before impairment losses at 1 January 2016
Provisions for impairment

Net book value at 31 December 2016

Web Apps 
and License
$’000

974
–

974

Media
$’000

9,417
(4,683)

4,734

App 
Distribution
$’000

1,405
–

1,405

Total
$’000

11,796
(4,683)

7,113

At 31 December 2015, before impairment testing, the carrying value of intangible assets allocated to the Web Apps and License CGU was 
$17,423,000, including goodwill of $2,316,000. Due to the significant reduction in advertising volumes that management believes can be 
achieved in the web extensions business in 2016 the group has revised its cash flow forecasts for this CGU. The carrying value of the 
intangible assets of the Web Apps and License CGU has therefore been reduced to its recoverable amount of $8,291,000 through 
recognition of an impairment loss of $9,132,000, of which $2,316,000 has been allocated to goodwill.

Carrying value before impairment losses at 1 January 2015
Provisions for impairment

Net book value at 31 December 2015

Web Apps 
and License
$’000

Media
$’000

App 
Distribution
$’000

17,423
(9,132)

10,894
–

8,291

10,894

69
–

69

Total
$’000

28,386
(9,132)

19,254

The Group tests the useful economic life of the intangible asset whenever events or changes in circumstances indicate that the useful 
economic life may need to be changed. The Web Apps initial intellectual property and customer lists were fully amortised in the year 
ending 31 December 2016 due to a change in management assumptions with the expected useful life of these assets. If the management 
assumption was not changed, the amortisation attributed to the Web Apps intellectual property and customer lists would be $3,865,000 
instead of $5,807,000.

11 Property, plant and equipment

Cost
At 1 January 2015
Additions

At 31 December 2015
Additions
Disposals

At 31 December 2016

Accumulated depreciation:
At 1 January 2015
Charge for the period
Exchange differences

At 31 December 2015
Charge for the period
Disposals
Exchange differences

At 31 December 2016

Net book value
At 1 January 2015
At 31 December 2015

At 31 December 2016

Furniture, 
fixtures and 
office 
equipment
$’000

Leasehold 
improvements
$’000

Computer 
equipment
$’000

808
109

917
78
(19)

976

(417)
(158)
1

(574)
(150)
11
2

(711)

391
343

265

345
29

374
3
(98)

279

(52)
(35)
–

(87)
(50)
49
–

(88)

293
287

191

654
82

736
27
(313)

450

(160)
(203)
–

(363)
(263)
311
–

(315)

494
373

135

Total
$’000

1,807
220

2,027
108
(430)

1,705

(629)
(396)
1

(1,024)
(463)
371
2

(1,114)

1,178
1,003

591

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  37

12 Trade and other receivables

Trade receivables and accrued income
Prepayments
Other receivables

The ageing of trade receivables that are past due but not impaired is shown below:

Between 1 and 30 days
Between 31 and 60 days
More than 60 days

2016
$’000

5,604
391
1,955

7,950

2016
$’000

685
219
247

1,151

2015
$’000

12,973
995
2,312

16,280

2015
$’000

1,620
258
176

2,054

The fair values of trade and other receivables due within one year approximate to their carrying amounts as presented above. 
The exposure of the Group to credit risk and impairment losses in relation to trade and other receivables is set out in note 17 of the 
consolidated financial statements.

13 Cash and cash equivalents

Cash in bank accounts
Bank deposits

The carrying value of these assets represents a reasonable approximation to their fair value.

14 Trade and other payables

Trade payables
Accrued expenses
Employee liabilities
Other payables

2016
$’000

59,857
12,207

2015
$’000

71,172
164

72,064

71,336

2016
$’000

1,879
3,367
709
1,141

7,096

2015
$’000

2,963
7,908
1,744
2,701

15,316

The Group’s management consider that the carrying value of trade and other payables approximates their fair value. The Group has 
financial risk management policies in place to ensure that all payables are paid within the credit timeframe and no interest has been 
charged by any suppliers as a result of late payment of invoices.

15 Shareholder’s equity

Issued and paid up ordinary shares of $0.0001

2016  
Number  
of shares

2015  
Number  
of shares

148,496,073

148,496,073

The issued share capital of the Company on incorporation was 10,000 ordinary shares of $1.00 par value.

During the year a total of nil new ordinary shares of $0.0001 par value were issued for cash in relation to share option schemes resulting 
in cash consideration of $nil (2015: $18,000).

 
38 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

15 Shareholder’s equity continued
During the year a total of 1,250,000 ordinary shares of $0.0001 par value were purchased by the Company for a total cash consideration 
of $994,952 and are held in treasury at the reporting date (2015: $5,130,920).

As at 31 December 2016, the Company held in treasury a total of 7,451,423 ordinary shares of $0.0001 par value (2015: 6,201,423).

The following describes the nature and purpose of each reserve within owner’s equity:

Reserve

Description and purpose

Additional paid in capital
Retained earnings

Share premium (i.e. amount subscribed or share capital in excess of nominal value)
Cumulative net gains and losses recognised in the consolidated statement of comprehensive income

16 Interests in associates
In September 2015, the Group acquired 16.67 per cent of the share capital of Clearvelvet Trading Limited for a total consideration of 
$850,000, of which $350,000 was paid in 2016 on completion of certain milestones. Although the Group holds less than 20 per cent of the 
equity shares of the voting power at shareholder meetings, the Group exercises significant influence by virtue of its contractual right to 
appoint one of four directors to the Board of Directors of Clearvelvet Ltd and to veto certain significant trading and investment decisions.

Interest in associates at the beginning of the year
Investment in associates in the year
Share of results

Interest in associates at the end of the year

Aggregated amounts relating to Clearvelvet Limited are as follows:

Total current assets
Total current liabilities
Revenues
Profit (loss)

2016
$’000

812
–
47

859

2016
$’000

6,117
5,467
11,793
288

2015
$’000

–
850
(38)

812

2015
$’000

1,266
1,107
1,805
(230)

In January 2016, the Company signed a loan facility agreement with Clearvelvet Trading Limited in order to support Clearvelvet’s working 
capital requirements. As at 31 December 2016, the loan amount is $720,000 (2015: nil). Clearvelvet’s trade debtor balance is used as a 
guarantee for the loan.

17 Financial instruments
The Group is exposed to the risks that arise from its use of financial instruments. This note describes the objectives, policies and 
processes of the Group for managing those risks and the methods used to measure them. Further quantitative information in respect 
of these risks is presented throughout this financial information.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:

 › Trade and other receivables
 › Trade and other payables
 › Cash and cash equivalents
 › Loans receivable
 › Deferred consideration

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  39

17 Financial instruments continued
Financial assets
The Group held the following financial assets:

Trade receivables and accrued income
Other receivables
Cash

Financial liabilities
The Group held the following financial liabilities:

Amortised cost
Trade payables
Other payables and accrued expenses
Deferred consideration (see note 24)

2016
$’000

5,604
1,955
72,064

2015
$’000

12,973
2,312
71,336

79,623

86,621

2016
$’000

2015
$’000

1,879
4,611
403

6,893

2,963
12,353
1,589

16,905

The Group’s Directors monitor and manage the financial risks relating to the operation of the Group. These risks include market risk 
(including foreign currency risk and interest rate risk), credit risk and liquidity risk.

Market risk
(a) Foreign currency risk management
The carrying amounts of the Group’s foreign currency-denominated monetary assets and monetary liabilities at the reporting date are 
as follows:

Israeli New Shekel
Euro
British Pound
Australian Dollar
Canadian Dollar
Romanian Leu

Liabilities

Assets

2016
$’000

473
761
209
–
–
38

1,481

2015
$’000

1,087
2,747
1,845
–
–
–

5,679

2016
$’000

703
2,300
48
11
–
107

3,169

2015
$’000

1,696
5,988
2,874
16
54
–

10,628

A 10 per cent weakening of the United States Dollar against the following currencies at 31 December would have increased/(decreased) 
equity and profit or loss by the amounts shown below. This analysis assumes that all other variables, in particular interest rates, remain 
constant. For a 10 per cent strengthening of the United States Dollar against the relevant currency, there would be an equal and opposite 
impact on the profit and other equity.

Israeli New Shekel
Euro
British Pound
Australian Dollar
Canadian Dollar
Romanian Leu

Equity

Profit or loss

2016
$’000

23
154
(16)
1
–
7

169

2015
$’000

61
324
103
2
5
–

495

2016
$’000

23
154
(16)
1
–
7

169

2015
$’000

61
324
103
2
5
–

495

 
40 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

17 Financial instruments continued
(b) Interest rate risk management
At the reporting date, the interest rate analysis of financial instruments was:

Fixed rate financial instruments
Financial assets

2016
$’000

2015
$’000

72,064

72,064

71,336

71,336

Any increase/(decrease) in interest rates will have no effect on results and equity of the Group, because all financial instruments are fixed rate.

Credit risk
The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at the reporting 
date was:

Trade and other receivables
Cash at bank
Bank deposits
Receivables from related companies

2016
$’000

5,738
59,857
12,207
1,821

2015
$’000

13,784
71,172
164
1,501

79,623

86,621

Before accepting a new customer, the Group assesses each potential customer’s credit quality and risk. Customer contracts are drafted 
to reduce any potential credit risk to the Group. Where appropriate, the customer’s recent financial statements are reviewed.

Trade receivables are regularly reviewed for bad and doubtful debts. The Group holds a provision of $230,000 at 31 December 2016 
against bad and doubtful debts (2015: $337,000). At 31 December 2016, the Group had trade receivables of $1,151,000 (2015: $2,054,000) 
that were past due but not impaired. The ageing analysis of these past due receivables is set out in note 12.

In determining the recoverability of trade receivables, the Group considers any change in the credit quality of the trade receivable from 
the date the credit was initially granted up to the reporting date. The Group does not hold any collateral as security. Impairments of trade 
receivables are expensed as operating expenses. The fair value of receivables equates to their book value. The Group does not collect 
external credit ratings for customers but uses its own methods for determining creditworthiness.

The Group and Company seek to limit the level of credit risk on cash and cash equivalents by depositing funds with banks that have high 
credit ratings.

Liquidity risk management
The Group’s liquidity risk is monitored using regular cash flow reporting and projections to ensure that it is able to meet its obligations as 
they fall due.

The following tables detail the Group’s remaining contractual maturity for its financial liabilities. The tables have been drawn up based on 
the undiscounted cash flows of financial liabilities based on the earliest date on which the Group can be required to pay. The table 
includes both interest and principal cash flows.

2016

Trade and other payables
Payables to related parties
Deferred consideration

Carrying 
amounts
$’000

Contractual 
cash flows
$’000

3 months  
or less
$’000

Between 
3-12 months
$’000

Between  
1-5 years
$’000

More than  
5 years
$’000

6,470
20
403

6,893

6,470
20
503

6,993

6,265
20
–

6,285

205
–
253

458

–
–
250

250

–
–
–

–

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  41

17 Financial instruments continued

2015

Trade and other payables
Payables to related parties
Deferred consideration

Carrying 
amounts
$’000

Contractual 
cash flows
$’000

3 months  
or less
$’000

Between 
3-12 months
$’000

Between  
1-5 years
$’000

More than  
5 years
$’000

13,740
1,576
1,589

13,740
1,576
1,644

12,445
1,576
–

16,905

16,960

14,021

1,090
–
1,439

2,529

205
–
205

410

–
–
–

–

18 Employee share-based payments
Options have been granted under the Group’s share option scheme to subscribe for ordinary shares of the Company. At 31 December 
2016, the following options were outstanding (2015: 14,481,158):

Group

Group 2
Group 3
Group 7
Group 8
Group 9
Group 10
Group 11
Group 12

Total

Grant date

29 May 2014
29 May 2014
30 September 2014
21 April 2015
18 November 2015
5 January 2016
31 May 2016
26 October 2016

Number of shares  
under option

Subscription price  
per share

1,182,790
2,413,819
854,940
633,062
200,000
742,500
2,000,000
2,232,272

10,259,383

$0.449
$0.538
$1.662
$1.523
$0.820
$0.820
$0.402
$0.445

Vesting conditions
Group 2: 50 per cent at the end of the first year following the grant date. 12.5 per cent on a quarterly basis during 12 quarters 
period thereafter.

Groups 3–12: 25 per cent at the end of the first year following the grant date. 6.25 per cent on a quarterly basis during 12 quarters 
period thereafter.

The total number of shares exercisable as of 31 December 2016 was 3,840,679 (2015: 8,312,028).

The weighted average fair value of options granted in the year using the Cox, Ross and Rubinstein’s Binomial Model (the ‘Binomial Model’) 
was $0.26. The inputs into the Binomial Model are as follows:

Early exercise factor
Fair value of Group’s stock
Expected volatility
Risk-free interest rate
Dividend yield
Forfeiture rate

2016
$’000

100%-150%
$0.40-$0.80
60%
0.25-1.89%
–
7%-14%

2015
$’000

100%-150%
$0.75-$1.51
60%
0.5-1.93%
–
4%-13%

Expected volatility was determined based on the historical volatility of comparable companies.

Forfeiture rate is assumed to be 7 to 14 per cent for senior management and 26 per cent for other employees.

The risk-free interest rate was estimated based on average yields of UK government bonds.

 
42 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

18 Employee share-based payments continued
The Group recognised total share-based payments relating to equity-settled share-based payment transactions as follows:

Share-based payment charge

2016
$’000

716

2015
$’000

3,407

Movements in the number of share options outstanding and their related weighted average exercise prices are as follows:

At the beginning of the year
Granted
Lapsed
Exercised

At the end of the year

2016

2015

Weighted 
average 
exercise 
price

$0.66
$0.51
$0.56
–

Number of 
options

14,481,158
5,338,272
(9,560,047)
–

Weighted 
average 
exercise 
price

$0.577
$1.42
$0.538
$0.538

Number of 
options

13,869,357
1,325,500
(680,665)
(33,034)

$0.66

10,259,383

$0.66

14,481,158

The options outstanding at 31 December 2016 had a weighted average remaining contractual life of 7.9 years (2015: 8.5 years).

19 Earnings per share
Basic loss/earnings per share is calculated by dividing the loss/earnings attributable to ordinary shareholders by the weighted average 
number of ordinary shares outstanding during the year.

Basic and diluted
Adjusted basic
Adjusted diluted

2016
cents

(7.6)
2.7
2.7

2015
cents

(11.9)
4.8
4.6

Adjusted earnings per share is a non-GAAP measure and therefore the approach may differ between companies. Adjusted earnings have 
been calculated as follows:

Loss for the year
Post-tax adjustments:
Employee share-based payment charge
Exceptional and non-recurring costs
Amortisation on acquired intangible assets
Impairment of intangible assets
Exceptional tax charge

Adjusted profit for the year

Denominator – basic:
Weighted average number of equity shares for the purpose of earnings per share
Denominator – diluted:
Weighted average number of equity shares for the purpose of diluted earnings per share

2016
$’000

2015
$’000

(10,678)

(17,597)

823
774
8,208
4,683
–

3,810

3,343
1,941
8,025
9,132
2,200

7,044

Number

Number

141,068,557

147,779,641

141,182,911

152,107,062

The diluted denominator has not been used where this has anti-dilutive effect. Basic and diluted loss per share are therefore the same 
for reporting purposes.

The difference between weighted average number of ordinary shares used for basic earnings per share and the diluted earnings per share 
is 114,354, being the effect of all potentially dilutive ordinary shares derived from the number of share options granted to employees.

STRATEGIC  
REPORT

CORPORATE 
GOVERNANCE 

FINANCIAL  
STATEMENTS

Crossrider plc  
Annual Report and Accounts 2016

  43

20 Subsidiaries

Name

Country of incorporation

Principal activities

Holding %

BestAd Hi Tech Media Limited (2)
Crossrider Advanced Technologies 
Limited (2)
Crossrider (Israel) Limited (2)
Crossrider Technologies Limited 
(formerly Market Connect (Cyprus) 
Limited)
Crossrider Sports Limited (2)
Reimage Limited (1)
Reimage Limited
R.S.F. Remote Software Fixing 
Limited (2)
Crosspath Trading Limited

Israel
Israel

Israel
Cyprus

Development technical support and marketing services
Development services and technical and marketing support

Provision of marketing services to related parties
Licensing of IP software and agency services to related parties

United Kingdom
Isle of Man
Cyprus
Israel

Provision of consulting services
Development and sale of the ‘Reimage’ software tool
Consulting, market research and software development services
Provision of development, technical support and marketing 
support services to its parent company
British Virgin Islands Performance of commercial activity through the licensing of 

Blueroad Trading Limited
Frontbase Trading Limited
Crossrider ROM SRL
Definiti Media Ltd

Cyprus
Cyprus
Romania
Israel

(1)  Re-domiciled from British Virgin Islands on 8 September 2016.
(2)  Indirect shareholding.

technology from Crossrider Technologies Ltd
Provision of agency services to Crosspath Limited
Provision of agency services to Crosspath Limited
Provision of marketing and development services
Providing digital advertising services for mobile platforms

100
100

100
100

100
100
100
100

100

100
100
100
100

The Group has been formed from a series of common control transactions which have been accounted for using merger accounting, and 
acquisitions from third parties which have been accounted for using the acquisition method.

21 Related party transactions
The Group is controlled by Unikmind Holdings Limited, incorporated in the British Virgin Islands, which owns 73 per cent of the 
Company’s shares. The controlling party is the Solidinsight Trust, established under the laws of the Isle of Man. Mr Teddy Sagi is the sole 
ultimate beneficiary of the Solidinsight Trust.

(a) Related party transactions
The following transactions were carried out with related parties:

Revenue from common controlled company
Technical support services to end customers provided by common controlled company
Payment processing services provided by common controlled company
Office rent expenses to common controlled companies
Revenue from equity investments

(b) Receivables owed by related parties (note 17)

Parent Company
Equity investments
Companies related by virtue of common control

Nature of transaction

Unpaid share capital
Loan and trade
Trade

2016
$’000

5,034
(2,105)
(300)
(82)
100

2,647

2016
$’000

10
799
1,022

1,831

2015
$’000

4,709
(1,226)
(774)
–
–

2,709

2015
$’000

10
–
1,501

1,511

 
44 Crossrider plc  

Annual Report and Accounts 2016  

Notes to the consolidated financial statements
continued

21 Related party transaction continued
(c) Payables to related parties (note 17)

Amount owed to Director
Companies related by virtue of common control

22 Operating leases

Due less than 1 year
Due between 1 and 5 years

Nature of transaction

Other

2016
$’000

–
20

20

2016
$’000

553
868

1,421

2015
$’000

1,151
425

1,576

2015
$’000

619
1,052

1,671

The table above summarises the minimum commitments under the Group’s office rental agreements.

23 Contingent liabilities
The Group had no contingent liabilities as at 31 December 2016.

24 Deferred consideration
(a) Acquisition of Definiti Media Limited
The consideration for the acquisition of Definiti Media Ltd in May 2014 included $2,489,000 deferred consideration. Of this, $845,000 was 
repaid during the year ending 31 December 2014 and $746,000 was repaid during the year ending 31 December 2015. The remaining 
amount was repaid during the year ending 31 December 2016.

In addition, $1,427,000, included as part of the acquisition arrangements, has been recognised directly in the income statement during 
the year ending 31 December 2015 as set out in note 7.

(b) Acquisition of AjillionMax
The consideration for the acquisition of certain assets of AjillionMax Limited in May 2014 included $654,000 deferred consideration. Of this, 
$104,000 was repaid during the year ending 31 December 2014, $156,000 was repaid during the year ending 31 December 2015, $189,000 
was repaid during the year ending 31 December 2016 and the remaining amount will be repaid during the year ending 31 December 2017.

In addition, $435,000, included as part of the acquisition arrangements, has been recognised directly in the income statement during the 
year ending 31 December 2015.

(c) Investment in Clearvelvet Trading Ltd
In September 2015, the Group acquired 16.67 per cent of the share capital of Clearvelvet Limited for a total consideration of $850,000, of 
which $350,000 was paid in 2016 on completion of certain development milestones.

(d) Acquisition of DriverAgent intangibles
In October 2016, the Group acquired the intellectual property of PC maintenance software product, DriverAgent, from eSupport.com, Inc 
for a total consideration of $1.2 million. The consideration included $0.2 million of deferred consideration which is contingent on future 
results. Of this, $48,000 is expected to be repaid during the year ending 31 December 2017. The remaining amount is expected to be 
repaid during the year ending 31 December 2018.

25 Subsequent events
On 13 March 2017 the group acquired CyberGhost SRL, a company incorporated in Romania, for initial consideration of €6.1 million and 
potential maximum consideration of €3 million. CyberGhost is one of the leading cyber security SaaS providers, with a focus on the provision 
of Virtual Private Network (“VPN”) solution. The acquisition meets the group’s previously announced intention to strengthen its B2C market 
reach, allowing it to operate as a digital distribution and product platform, utilising its existing technology and intellectual property.

Due to the acquisition being executed on the same date as the authorisation of the financial statements the detailed acquisition accounting 
has not yet been undertaken and is therefore incomplete. It is anticipated that the acquisition will be accounted for in full in the interim 
financial statements for the period ending 30 June 2017.

Shareholder information and advisers

Shareholder information, including financial results, news and information on products and services, can be found at www.crossrider.com.

Independent Auditor
BDO LLP
55 Baker Street
London W1U 7EU

Nominated Advisor
Shore Capital & Corporate Limited
Bond Street House
14 Clifford Street
London W1S 4JU

Investor Relations
Vigo Communications
180 Piccadilly
London W1J 9HF

Corporate Legal Advisers
Berwin Leighton Paisner LLP
Adelaide House
London Bridge
London EC4R 9HA

Broker
Shore Capital Stockbrokers Limited
Bond Street House
14 Clifford Street
London W1S 4JU

Registrars
Computershare Investor Services (Jersey) Limited
Queensway House
Hilgrove Street
St Helier
Jersey JE1 1ES

Registered Office
Sovereign House
14-16 Nelson Street
Douglas
Isle of Man IM1 2AL

Stock exchanges
The Company’s ordinary shares are listed on the London Stock 
Exchange (AIM) under the symbol ‘CROS’. The Company does not 
maintain listings on any other stock exchanges.

Crossrider plc 
Interchange Triangle 
Stables Market
Chalk Farm Road
London NW1 8AB
Tel: +44 (0) 203 355 7926

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