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KB Home

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FY2005 Annual Report · KB Home
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2004 Annual Report

Financial Scorecard

In millions, except per share and unit amounts

Years ended November 30, 

2004

1999

1994

5-YR  CAGR

10-YR  CAGR

Units

31,646

22,422

7,824

Total Revenues

$ 7,053

$ 3,836

$ 1,338

Net Income

EPS

Stock Price

$

481

$ 11.40

$

88

$

$

$

147

3.08

22

$

$

$

47

1.09

13

7%

13%

27%

30%

32%

15%

18%

26%

26%

21%

Our story
begins where
the year
ended…
with numbers
that are 
extraordinary.

How we 
got here is 
even more
extraordinary!

Bruce Karatz

Chairman and Chief Executive Officer

KB Home

Dear Shareholders:

As recently as the 1970s, most of us bought

All of which is to say, modern consumers have

our cars from one of three auto makers, got

gotten a taste of real variety, and they like it.

our enter tainment from three TV networks,

Indeed, they no longer view extensive choice

and depended on one lone provider for our

as a luxur y—they see it as a bir thright.

telephone ser vice. Choices, when we had

them at all, were few in number and limited 

So whenever I’m challenged to succinctly explain

in scope.

how KB Home has transformed itself from a

California builder that rang up $1.34 billion in

But today, supermarkets are stacked to the

revenues on deliveries of 7,824 homes in

rafters with dif ferent varieties of soups,

1994 to a $7.05 billion national powerhouse

sodas, snacks and cereals. Drugstores are

that delivered 31,646 homes in 36 fast-

lined with an overabundance of shampoos 

growing U.S. markets and France in 2004, 

and skin-care products. Home PCs are

I summarize our success in a word: Choice.

gateways to countless online retailers, news

sites and weblogs, and cable and satellite

KB Home offers buyers more choices in how

providers now pipe hundreds of channels into

their homes look, feel and function than any

our living rooms.

other major homebuilder.

5

And that helps explain how our 2004 pretax

income soared to $717.7 million — nearly 

10 times the $73.9 million total we posted 

a decade ago.

The reason we’re the nation’s homebuilder 

of choice has ever ything to do with KBnxt,

the revolutionar y business model our company

adopted in 1996. 

KBnxt works because it aligns homebuyers’ 

inherent desire to exercise greater control over

how their homes are designed with KB Home’s

strategy to offer superior quality, well-priced

homes while avoiding the risks associated with

speculative building.

Options to Buy

Because our homes are built to order only

after qualified buyers secure their mor tgage

financing, those buyers enjoy the freedom to

customize: they choose their community,

homesite and a unique floor plan, then select

from among the 5,000-plus options at our 

KB Home Studios. 

Newsweek recently likened the unique 

KB Home Studio shopping experience to 

“a child’s trip to Disney World.”

In the magazine’s September 20, 2004 edition,

Newsweek repor ter Daniel McGinn continued:

“The showroom is filled with granite counters,

oak cabinetr y, sleek appliances and young

couples tricking out their dream home...from

superinsulated windows to built-in surround-

sound speakers.”

This hunger for greater choice is typical among

buyers across generations, geographic regions

and income levels, which is why ever yone, from

first-time and second-move-up buyers to those

in the luxur y and active-adult categories, is

finding something to get excited about in 

KB Home’s diverse product mix. 

Freestanding single-family homes continue to

constitute the bulk of our sales, though in

recent years, we’ve also developed attached

single-family units, as well as high-density

urban in-fill products. 

6

Tremendous Geographic Expansion
Coast-to-Coast Growth from 9 to 36 Major U.S. Markets in Just 10 Years

P H O E N I X ,   A Z

T U C S O N ,   A Z

L O S   A N G E L E S ,   C A

O A K L A N D ,   C A

O R A N G E   C O U N T Y ,   C A

R I V E R S I D E ,   C A

S A C R A M E N T O ,   C A

S A N   D I E G O ,   C A

S T O C K T O N ,   C A

D E N V E R ,   C O

G R E E L E Y ,   C O

F O R T   M Y E R S ,   F L

J A C K S O N V I L L E ,   F L

L A K E L A N D ,   F L

M E L B O U R N E ,   F L

O R L A N D O ,   F L

P O R T   S T .   L U C I E ,   F L

S A R A S O T A ,   F L

T A M P A ,   F L

A T L A N T A ,   G A

C H I C A G O ,   I L

A L B U Q U E R Q U E ,   N M

L A S   V E G A S ,   N V

C H A R L E S T O N ,   S C

C O L U M B I A ,   S C

G R E E N V I L L E ,   S C

A U S T I N ,   T X

D A L L A S ,   T X

F O R T   W O R T H ,   T X

H O U S T O N ,   T X

R I O   G R A N D E   V A L L E Y ,   T X

I N D I A N A P O L I S ,   I N

S A N   A N T O N I O ,   T X

D A Y T O N A   B E A C H ,   F L

C H A R L O T T E ,   N C

F R A N C E

R A L E I G H - D U R H A M ,   N C

Backlog at All-Time High
Value Totals $4.82 Billion, Up 57% from 2003

$5.0

$4.0

$3.0

$2.0

$1.0

‘04
($ in Billions) $.2 $.4 $.7 $1.0 $1.4 $1.8 $1.9 $2.3 $3.1 $4.8

‘03

‘00

‘01

‘98

‘95

‘97

‘96

‘02

‘99

Growth on a Grand Scale

✛ Our $7.05 billion in total revenues

represented a 21% gain over our 2003 total

KB Home has long been the value leader among

of $5.85 billion. For the past 10 years, company

major builders in the markets where we operate,

revenues have risen at a compound annual

and that commitment to of fering af fordably

growth rate of 18%.

priced homes to entr y-level homebuyers remains

a cornerstone of our business strategy. But in

✛ Earnings per share for the year rose 30% to

a move that exemplifies our growing commitment

$11.40, compared with $8.80 one year ago.

to ser ve a broader group of buyers, we recently

unveiled the brand new KB Home luxur y series. 

✛ We closed out the year with an order backlog

This diversity of product and pricing, along

with the geographic expansion we’ve

of 20,280 homes, a 38% gain over our 2003

total. This translates to approximately

$4.82 billion in future revenues, a 57%

successfully undertaken since the mid-1990s,

increase over 2003. In both units and

has brought a new level of consistency and

dollar value, this was the highest year-end

predictability to our financial results, as well

backlog in the Company’s histor y.

as a great deal of momentum:

8

Given this per formance, it shouldn’t surprise

you to learn that KB Home is making quicker-

than-expected progress toward the ambitious

financial targets we’ve set for 2007, which

include 50,000 unit deliveries, $10 billion in

revenues, earnings per share of $20, and a

16% return on invested capital. I have ever y

confidence that we’re on track to meet or

exceed those goals.

Satisfaction—by the Numbers

That KBnxt has been a boon for buyers is

borne out by our bottom line and our balance

sheet. But numbers aren’t the only gauge of

our success. 

Perhaps the greatest point of pride for our

entire organization this past year was our

per formance on vitally impor tant customer

satisfaction sur veys, par ticularly those

conducted by J.D. Power and Associates,

which placed KB Home first among all

homebuilders in the Austin market and 

among the top three builders in Las Vegas,

Houston and Raleigh. 

Overall, the sur vey findings, which were based

on responses from more than 64,000 new-home

buyers, saw us posting the most improved

per formance of any builder in the nation.

Indeed, our ranking put us just one point away

from second place among all U.S. homebuilders. 

9

✛ Unit deliveries for 2004 climbed to 31,646,

a 16% increase over 2003’s 27,331 total.

✛ At year end, KB Home boasted 483 active

selling communities in the U.S. and France,

compared with 392 in 2003. Community

count, incidentally, has far more bearing on

order growth than any other single factor,

including interest rates. A statistical review

of our order growth since 1990 revealed

that the correlation between order growth

and community count was 1.0, while the

correlation between order growth and

changes in interest rates was just 0.76.

We attribute these gains in par t to some of

our newer initiatives, such as our contractor

cer tification program, our exacting “Power of

10” quality-assurance audits, and our “Say

Yes!” program, which aims to quickly and

thoroughly resolve any outstanding issues

buyers may have with their homes. But a fair

amount of credit also goes to deeply

entrenched systems and structures that have

defined the way we do business. 

High Standards Set and Met

Unlike many of our major competitors, KB Home

operates as a single national brand in ever y

one of our U.S. markets. 

So while we naturally tailor our product to

suit local preferences, and while we respect

civic, geographic and cultural differences

wherever we build, our essential systems

and procedures remain the same from coast

to coast, and from division to division.

We go to great lengths to perpetuate that

consistency through ongoing sharing of best

practices and by investing significant resources

each year in training and development

companywide. Our online KB University (KBU),

for example, boasts sophisticated web-based

interactive learning modules that help make

ever y employee a repositor y of institutional

knowledge and know-how. 

In 2004, KB Home employees earned more

than 93,000 KBU cer tifications that testify 

to their skill at delivering products and

ser vice second to none in our industr y. We

subscribe to the maxim that, “When less is

left to learn, little is left to chance.”

Facts First

For KB Home, basing critical decisions on

extensive proprietar y research is the first

step toward creating legions of satisfied

homebuyers. When I came to the

homebuilding business more than 30 years

ago, the industr y was dominated by a breed

10

Building Around 
the Clock

A company that’s in constant forward
motion doesn’t spend much time or
energy looking over its shoulder or
poring through the archives. KB Home
is a homebuilder intent on making
history, not reading about it.

Still, every so often, we stumble
upon a reminder of our formative
years in this business, and it only
serves to remind us of just how far
we’ve come as an organization. 

In November, a colleague who was
cleaning out a file drawer happened
upon a document he had saved 
for posterity when he joined our
company years before. It was a
typewritten backgrounder on 
KB Home (then Kaufman and Broad,
Inc.), drafted by the Company’s
former director of corporate
communications and dated 

February 25, 1970. It apparently

had been designed as an
orientation piece for new

employees. And it provides some
fairly striking contrasts with the

KB Home of today.

“Kaufman and Broad was founded in
1957 with invested capital of
approximately $25,000. Without
additional capital investment, the
company increased its net worth to
approximately $1.7 million at the time
of its initial public offering in 1961,”
the document boasts. “Currently, the
company has 42 major housing
developments underway…” 

Clearly, at the time, these were
impressive figures, but by our 
standards today, they don’t just
pale—they blanch.

Delivering 31,646 homes in 483
communities in 2004 meant that 
KB Home built a new home every 16
minutes of every day, 24 hours a day,
365 days a year. Next year, we’ll
build a home every 14 minutes.

— B.K.

of businessperson often described as

We ask them about pricing, about financing

“instinct-driven.” Builders in those days relied

and about the drivers that influence their

primarily on their hunches when it came to

purchase decisions. In the process, we learn

deciding what, where and when to build, and

ever ything we need to know to make ourselves

this finger-in-the-wind approach proved to be

the builder of choice in their community.

the undoing of many builders when their local

economies took a turn for the worse.

When coupled with detailed background

about an area’s demographics, traf fic flow,

But under KBnxt, facts come first. Our

employment base and other variables, this

encyclopedic, market-by-market homebuyer

sur vey data can be used by our in-house

sur veys ensure we collect solid, bankable

land acquisition, land development and

data on ever ything that matters to the total

architecture groups to make shrewd

population of buyers in any given region, from

judgments about where to locate new-home

the features they consider most essential in

communities and which types of products

their residences and communities to their

and options to of fer once we’re there.

attitudes toward par ticular local neighborhoods.

11

The tenure of our Regional General Managers and Chief Operating Officer averages 14 years, providing skilled leadership

and tremendous expertise. Regional General Managers, left to right: Glen Barnard: Central, Steven M. Davis: Southeast, 

John “Buddy” E. Goodwin: Florida, Leah S. W. Bryant: Southwest, Robert Freed: Northern California, Jay L. Moss: Southern

California, Larry E. Oglesby: Texas. Inset photo: Jeffrey T. Mezger, Executive Vice President and Chief Operating Officer.

In other words, research helps guarantee that

keeping fixed costs low, KB Home exercises

we’re where people want to be, with homes

the option to rev up or scale back its ef for ts

they want to buy, at prices they want to pay.

as market conditions dictate. That remarkable

Over the course of the past several years, this

flexibility is why we remain, as our 2007

process has smoothed the way for KB Home’s

projections indicate, decidedly optimistic

entr y into, and expansion within, new markets

about KB Home’s ability to thrive even if

from coast to coast. 

homebuilders were eventually to find

themselves in a less favorable interest 

rate environment. The reason is no more

Big Picture Considerations 

complicated than the law of supply and

demand. Today, there are 100 million

The beauty of KBnxt is that it allows our

Americans aged 25 or younger, and as the

company to of fer buyers more choice while

Har vard Center for Joint Housing Studies

simultaneously reducing the financial risk

pointed out in its annual repor t on the state

associated with building communities of

of the nation’s housing this past year: 

homes on spec. By building to order and

14

“Immigration has been, and will continue to be,

an impor tant driver,” the Har vard repor t

continued, noting that minorities’ share of

households jumped from 17% in 1980 to 26%

in 2000, and that the figure will likely reach

about 34% by 2020.

Another group expected to continue 

making a significant impact on the housing

marketplace are single-women heads of

households, whose numbers increased by 10

million between 1980 and 2000, according to

the Har vard repor t. 

Healthy demand cer tainly speaks to the long-

term oppor tunities ahead for homebuilders.

What’s more, it’s impor tant to remember that

interest rates aren’t typically the ultimate

determinant of whether or when people

decide to buy a home. Life circumstances—a

new job, the arrival of a new child, the desire

to relocate once children are grown—often

handily trump interest rates. And while the

Federal Reser ve is a power ful machine, it

hasn’t yet demonstrated an ability to exer t

influence over couples’ child-rearing plans or

individual employers’ hiring decisions.

Also, the Harvard study notes that if long-

term interest rates rise “many homebuyers

would choose a hybrid adjustable rate

mortgage with a 5- or 7-year fixed term

instead of a 30-year fixed rate mortgage.

This could blunt some of the impact of

higher rates and keep buyers in the market.”

“The Census Bureau’s newly revised

population estimates imply that household

growth from 2005–15 will be as much as

1.1–2.0 million more than the Joint Center

for Housing Studies previously projected.

Add to that the growing demand for second

homes and replacements of units lost from

the stock, and the total number of homes

built in 2005–15 could reach 18.5–19.5

million units. This compares with 16.4

million homes added in the 1990s.”

As it happens, our price leadership and

extensive multilingual marketing make KB Home

par ticularly well positioned to ser ve the

groups that are fueling this ongoing demand.

15

Growing Wiser All the Time

Favorable population dynamics being what

they are, KB Home is taking smar t steps to

ser ve more buyers by continuing to increase

its presence in fast-growing markets. 

As we did in 2004 with the purchase of South

Carolina’s Palmetto Traditional Homes and

Indiana’s Dura Builders, Inc., KB Home will

continue to carefully assess acquisition

oppor tunities. At the same time, de novo and

organic growth ef for ts have become the focus

of our expansion ef for ts moving for ward. 

For a homebuilder, having operations that span

a wide swath of buyer segments in multiple

high-growth regions—and, in our case, in France

as well—mitigates the risks associated with

having too much riding on any one region’s

In our view, it’s the only way to run a

homebuilding business. And our results attest

economic for tunes. In 2004, 17% of KB Home’s

unit deliveries were in our West Coast region,

to this. 

compared with 80% in 1994. The Southwest,

Central and Southeast regions made up 23, 29

and 16%, respectively, this past year. France

provided the balance, at 15%. But even as

we’ve fanned out across the countr y, we’ve

remained highly selective in our choice of

markets. We believe investors appreciate that

our growth criteria are as rigorous and disciplined

as ever y other aspect of our operations.

KB Home’s Board of Directors and executive

team take great pride in the exceptional

value we’ve been able to return to

shareholders over the course of the past

decade, and in the fact that our debt-to-

total-capitalization ratio now makes us

consistent with an investment grade rating. 

16

and Co-Chief Operating Of ficer of Viacom, Inc. 

and Melissa Lora, Chief Financial Of ficer of

Taco Bell Corp. The breadth and depth of their

extraordinar y backgrounds, combined with

those of our eight other non-employee,

independent directors, provide me with a level

of sage, experienced counsel that ver y few

CEOs are ever for tunate enough to benefit

from. With their input, I truly believe that 

KB Home has the ability to eclipse even the

most substantial of our past achievements 

in the ver y near future.

A Final Word… 

I’m often asked what it is that keeps me

excited about our company and the

homebuilding industr y as a whole after more

than three decades on the job. It’s a fair

question, but it’s almost always posed by

people outside of our organization.

Because anyone working at KB Home, or

closely enough with us to get a sense of who

we are, understands exactly why there’s never

been a better time to be here.

The fact is, ver y few people are ever for tunate

enough to work at a truly great company, one

that can reinvent itself to respond to new

realities while remaining true to its roots, one

that never stagnates, self-congratulates or

rests on its laurels, one that’s roundly

recognized as a leader and an innovator.

In December, KB Home announced a 50%

increase, from $1.00 to $1.50 per share, in

the annual cash dividend on our common

stock. We also announced our Board of

Directors’ intent to declare a 2-for-1 common

stock split in spring 2005, subject to

shareholder approval.

The nature of my position means that I wind

up getting much of the credit for these

results, but that credit frankly belongs to all

of our employees and to a Board that

comprises some of the most distinguished

entrepreneurs, leaders and thinkers anywhere

in the world. This past year, two new directors

joined our Board: Leslie Moonves, Co-President

17

And fewer still ever have the privilege of working

In coming years, as in years past, we will

arm-in-arm with some of the most talented

once again do all we can to help ensure 

professionals in the nation to produce a product

KB Home is one of the best choices you'll

that matters as much to people, to communities

ever make.

and to our society as a whole as a family

home does.

I’m for tunate to do both. And it never grows

old for me. I still thrive on the creativity and

the commitment of our people. I still find

myself energized by coming to the office and

teaming with great minds to determine how we

can do what we already do well, better.

All of which is to say that signing on with the

homebuilder that’s now synonymous with

choice was, without a doubt, the best choice

I’ve ever made. 

Bruce Karatz

Chairman and Chief Executive Officer

February 2005

18

The pages 
that follow outline 
the hallmarks 
and qualities
of our business.

We invite you 
to take a closer look
and learn exactly
why we’ve been
America’s 
builder of choice 
since 1957.

M O N E Y ,   O C T O B E R   2 0 0 4

“Back in 1990, for example, 65% of home

builder KB Home’s inventory was unsold; today

KB Home...has virtually no unsold inventory.”

KBnxt Business Model for Success

Strategy

✛ The KBnxt model maximizes KB Home’s 

opportunity to acquire, entitle and develop
land at price points that will support entry
level, first-time move-up, second-time move-
up, luxury and active adult homebuyers

✛ KBnxt established fact-based, survey-driven,

market and land acquisition strategies

✛ The strategies are specific by submarket,

product and price point

✛ Aggressive growth and land acquisition
strategies are expected to result in a
15% – 20% increase in the number of 
communities between 2004–2005

✛ The Company continues to expand organi-
cally and strategically into robust markets

✛ In order to accomplish these strategies, 
KB Home recruits and retains the most 
talented employees possible in every field

✛ The focus is buying the best properties at

✛ KB Home takes pride in its “Say Yes” 

market prices

commitment to customers

KBnxt Business Model Provides Key Benefits to Buyers Through Choice and Value

✛ Variety of beautiful

neighborhood locations

✛ Large selection of floor plans

and structural options to
create a home built to order

✛ KB Home Studio design 

options that provide a truly
custom experience

✛ A commitment to quality 

and customer service that is
second to none

21

✛ One-stop shopping with
numerous financing 
programs through the 
KB Home Mortgage Company

Leaders in Strategic Land Acquisition

Experience

✛ Decisions on land acquisitions are made at

✛ From entitlements to finished lots, and 

the division level and then ratified by 
KB Home’s Land Committee

✛ The Land Committee is comprised of the
senior-most executives within KB Home

✛ The Land Committee consists of true land

experts, all of whom have extensive 
experience in successful land transactions
and who appreciate the importance of speed
in the decision-making process

✛ Meetings of the Land Committee take place
no less frequently than on a weekly basis
and decisions are made immediately

✛ The speed and commitment displayed by the
Land Committee, in regard to transactions
and acquisitions, distinguish KB Home
from the rest of the industry

in-fill to master-plan communities, 
KB Home analyzes each opportunity 
individually to ensure that it is consistent
with the acquisition strategy

✛ KB Home has the ability and experience 
in acquiring large land holdings to offer
multiple products within the same 
community or throughout its markets, 
enhancing the land acquisition strategy

✛ The Land Committee commits to land that
may be used for master-plan communities,
single-family dwellings, townhomes and
condominiums, and mixed-use, high-density,
in-fill developments

22

T H E   N E W   Y O R K   T I M E S ,   J U L Y   1 8 ,   2 0 0 4

“KB Home of Los Angeles...recently introduced

four-stall garages in Southern California,

something the company has never done

before, according to Jeffrey Mezger, the chief

operating officer. ‘The garage is now part of

the lifestyle of the home people live in... 

It’s a flex space that they now incorporate

into the way they live.’”

Architecture, Land Planning and Design

Expertise

✛ Unique to the industry, KB Home has its
own in-house architecture design teams

✛ Architecture centers are located in 

Costa Mesa, California and Atlanta, Georgia

✛ KB Home design experts create home 
designs, elevations, neighborhoods, 
infrastructure and amenities based on 
feedback from homeowners’ preferences

✛ KB Home professionals also have expertise
in land planning, landscape architecture,
monumentation design and other 
community features

✛ KB Home architecture utilizes theme 

elements throughout a community that 
involve landscaping, monumentation, club-
houses, outdoor lighting, street designs
and walking paths

✛ Sophisticated homebuyer surveys are 

✛ The goal is to create a sense of 

conducted by KB Home and drive design
and development through in-house 
architecture and land planning

community and belonging in every 
beautiful new neighborhood

25

Homes for All Lifestyles

Choice

✛ With an amazing array of home designs, 
KB Home delivered 31,646 new homes 
in 2004

✛ KB Home offers prices ranging from

$80,000 to over $1 million

✛ The architecture and design of all KB 
homes is determined by preferences 
drawn from homebuyer surveys and is 
complimentary to the particular styles 
of the geographic locations

✛ KB Home builds master-plan communities,
single-family dwellings, townhomes and
condominiums, luxury homes and mixed-
use, in-fill developments

✛ KB Home builds suburban communities, 

as well as high-density, urban communities
for those who prefer living closer to the city

26

Entry Level
< 1,500 sq. ft.

16%

Entry Level / First Move-Up
1,500 – 2,000 sq. ft.

31%

26%

Second Move-Up and Luxury 

> 2,500 sq. ft.

27%

First Move-Up
2,000 – 2,500 sq. ft.

Coast to

✛

West : CA

✛

Desert : AZ
NM
NV

o Coast!

✛

Central : CO

IL
IN
TX
WI

✛

Southeast : FL
GA
NC
SC

B U S I N E S S W E E K ,   S E P T E M B E R   2 0 ,   2 0 0 4

“And KB’s Karatz says that urban housing will

constitute 6% of the 32,000 homes his

company builds this year, up from virtually

nothing years ago.”

In the City and in the Suburbs

Neighborhoods

✛ KB Home provides urban, high-density
homes for city dwellers who value the 
advantages of living close to employment
centers, retail and transportation hubs

✛ KB Home provides suburban neighborhoods
offering large floor plans, big yards and
community amenities

Active Communities
Community Count Up 23% in 2004

97

80

57

52

67

78

263

264

262

252

312

386

From in-fill to single-family

homes, the number of active

communities continues to

grow as KB Home product

choices increase.

500

450

400

350

300

250

200

France
United States

‘99
‘99
315
315

‘00
‘00
321
321

‘01
‘01
329
329

‘02
‘02
330
330

‘03
‘03
392
392

‘04
‘04
483
483

42

U S A   T O D A Y ,   A U G U S T   5 ,   2 0 0 4

“I wanted it as an investment, to belong to a
“I wanted it as an investment, to belong to a

community with established roots. All those
community with established roots. All those

things were really important...”
things were really important...”

Homes to Fit All Buyers

Appeal

KB Home appeals to all homebuyers, including:
KB Home appeals to all homebuyers, including:

✛ Active adults seeking a low maintenance
✛ Active adults seeking a low maintenance

✛ Singles graduating from the life of a renter
✛ Singles graduating from the life of a renter

lifestyle
lifestyle

✛ Newlyweds dreaming of a new home
✛ Newlyweds dreaming of a new home

✛ Growing families needing more space
✛ Growing families needing more space

✛ Homeowners looking to move-up with their
✛ Homeowners looking to move-up with their

second home purchase
second home purchase

✛ Luxury shoppers wanting upscale home 
✛ Luxury shoppers wanting upscale home 

designs and amenities that fit their lifestyle
designs and amenities that fit their lifestyle

✛ Record number of referral and repeat buyers
✛ Record number of referral and repeat buyers
driven by KB Home’s universal appeal and
driven by KB Home’s universal appeal and
customer satisfaction
customer satisfaction

45

N E W S W E E K ,   S E P T E M B E R   2 0 ,   2 0 0 4

“For anyone who drools over home makeover

shows, visiting the KB Home Studio...is

like a child’s trip to Disney World.”

Dream it. Design it.

Personalization

✛ KB Home Studio is what makes buying 
a KB home a truly personal experience

✛ Expansive showrooms offer thousands of

design options from appliances to counter-
tops, cabinets to flooring, lighting to
fixtures and more

✛ Kitchen, living room and bathroom vignettes
are built into KB Home Studios to provide
design ideas and examples

✛ Experienced design consultants assist

homeowners in making the right decisions
for their budgets and lifestyles

✛ KB Home Studio features top name brands

✛ Cost of design options may be 

that buyers know and trust including
Whirlpool, Kitchen-Aid, Delta Faucets,
Sherwin-Williams, Carrier, Shaw Floors
and others

conveniently rolled into mortgage for
greater buying power

46

B U S I N E S S W E E K ,   S E P T E M B E R   2 7 ,   2 0 0 4

“KB is among the most improved in terms of
“KB is among the most improved in terms of

customer satisfaction.”
customer satisfaction.”

“Say Yes” to Customer Satisfaction

Commitment

✛ KB Home is committed to customer service

with a business model that focuses on 
the homebuyer

✛ During construction, KB Home uses 

dependable materials and implements a
building process that features a number 
of checkpoints and inspections to achieve
high construction standards

✛ KB Home provides a 10-Year Limited

Warranty which gives homeowners peace
of mind

✛ KB Home’s “Say Yes” approach to customer
service ensures that all homeowner needs
are attended to before and long after the
home purchase

✛ J.D. Power and Associates ranked KB Home
in the top three nationally for “Customer 
Satisfaction with New Home Builders in
2004” and awarded a top three ranking in 
four local markets, including a number 
one position in Austin, Texas

✛ Homeowners are able to submit a service
request online by visiting kbhome.com

51

B I G   B U I L D E R ,   J U N E   2 0 0 4

“...KB Home is implementing a first of its kind
“...KB Home is implementing a first of its kind

quality assurance initiative with the NAHB
quality assurance initiative with the NAHB

Research Center. The National Housing Quality
Research Center. The National Housing Quality

(NHQ) certified trade contractor program is a
(NHQ) certified trade contractor program is a

powerful tool in assuring and documenting
powerful tool in assuring and documenting

best construction practices.”
best construction practices.”

Delivering Quality Craftsmanship

Quality

✛ KB Home is an industry leader in 

✛ Third-party inspectors provide independent

quality construction

✛ KB Home assigns a Community Team to

each home under construction with Sales, 
Construction and Customer Service 
representatives working together to provide
pertinent information to homeowners on 
a weekly basis, including home walk-
throughs during each construction phase

✛ A 10-point quality checklist is adhered to

during every build and signed off on by key
members of the Community Team

review and approval throughout the 
construction process

✛ KB Home has achieved recognition as the
first large builder to nationally implement
the first of its kind National Housing Quality
(NHQ) certified trade contractor program,
in which ultimately every trade working on
our homes will first go through rigorous
training and education

52

Leading Builder in France

Global

✛ Kaufman & Broad S.A. introduced 

the American model of single-family 
communities, as well as the concepts of a
master bedroom suite, walk-in closet, built-in
kitchen cabinetry and two-car garage

✛ The KB Home Studio choice offerings are
mirrored in France with showrooms in
Paris, Lyon and Marseille

✛ Homebuyers can begin their shopping 
experience at ketb.com, a dedicated 
French website

✛ For more than 35 years, KB Home’s 
publicly traded French subsidiary, 
Kaufman & Broad S.A., has been designing,
building and selling single-family homes,
apartments and commercial real estate
throughout France

✛ Kaufman & Broad S.A. is a leading 

homebuilder stock on the Paris Bourse with
the ticker symbol KOF

✛ From stunning high-rises to beautifully 
appointed homes, Kaufman & Broad S.A. 
is recognized for its innovative architecture
and attention to detail 

✛ The Company builds quality homes in 

numerous locations throughout the regions
of Paris, Lyon, Marseille, Bordeaux, 
Grenoble, Lille, Montpellier, Nantes, Nice,
Rouen, Strasbourg and Toulouse 

55

A Leader on the New York Stock Exchange

35 Years

✛ KB Home is a Fortune 500 company listed on
the New York Stock Exchange (NYSE: KBH)

✛ KB Home is widely recognized as one of the 

leading publicly traded homebuilders

✛ KB Home recently celebrated 35 years of 
being listed by ringing The Closing BellSM
on Election Day, November 2, 2004, also
symbolic of the Company’s voter registration
initiatives and leadership throughout the
campaign season

✛ In 1969, the Company became the first
homebuilder to trade on the New York
Stock Exchange

56

Marketing: One Company, One Brand

Success

✛ KB Home has the highest level of total 
brand awareness of any homebuilder in 
its markets 

✛ KB Home’s brand identity stands for 
superior quality and maximum choice

✛ KB Home’s marketing expertise begins 

at the land planning stage with the design
and theming of appealing neighborhoods
where people want to live

✛ The brand is supported through efficient 

advertising, impactful signage, sales 
collateral and high-profile national marketing
and promotional partnerships that drive
strong traffic to communities nationwide

✛ kbhome.com and kbcasa.com are fully 
interactive, consumer-friendly websites 
that provide detailed product information,
streaming video, interactive floor plans, 
online customer care services and more

✛ By partnering with highly recognized 

consumer brands, KB Home created “out of
the box” national promotions that generate 
a huge buzz and bring people to its front
door, including:

– Building a brand new home for a deserving 

family in front of 20 million viewers on ABC’s 

hit show “Extreme Makeover: Home Edition”

– Doing the impossible by constructing a single-

family home in the heart of New York City for the

“Live with Regis and Kelly/ KB Home Giveaway”

– Creating a life-size replica of “The Simpsons” 

cartoon house in Las Vegas with FOX and Pepsi

– Partnering with Krispy Kreme, Clifford the 

Big Red Dog, In-N-Out Burger, Pokémon and 

others for cross promotional marketing

✛ Customers are provided with 888-KB-HOMES

and 888-KB-CASAS, an industry-leading,
toll-free customer information center, staffed
with licensed real estate professionals

59

P E O P L E ,   D E C E M B E R   2 0 ,   2 0 0 4

“For the Broadbents, KB Home CEO Bruce Karatz
“For the Broadbents, KB Home CEO Bruce Karatz

picked up construction and labor costs as a
picked up construction and labor costs as a

genuine gesture of altruism.”
genuine gesture of altruism.”

Extreme Makeover: Home Edition

Partnership

✛ In keeping with the KB Home tradition of

building not just homes but neighborhoods,
the Company also provided new landscaping
for the entire street 

✛ Music superstar and activist Elton John

made a special guest appearance to donate
an autographed baby grand piano from his
personal collection and congratulate the
family on promoting AIDS awareness

✛ KB Home Chairman and CEO Bruce Karatz
surprised the family by tearing up their
mortgage and covering a number of 
maintenance costs to make sure they 
would live worry-free

✛ KB Home partnered with “Extreme Makeover:
Home Edition” to become the largest builder
to date to participate in the show

✛ While KB Home enjoyed tremendous national
exposure, the goodwill and team-building
that was generated by this unique project
was far more rewarding and is indicative of
why KB Home takes part in such initiatives

✛ The show aired on December 12, 2004, on

ABC and was seen by over 20 million viewers

✛ A new KB home was built for a single

mother, Pat Broadbent, who is battling 
cancer and has three adopted daughters 
at home all living with AIDS

✛ KB Home replaced a 40-year old, 1,300-
square-foot cinder block house with a 
beautiful 3,200-square-foot, two-story home
that features hand-laid stone accents, a
swimming pool and sparkling waterfall

60

T H E   N E W   Y O R K   T I M E S ,   S E P T E M B E R   7 ,   2 0 0 4

“The Natural Resources Defense Council
“The Natural Resources Defense Council

recognizes KB Home for its leadership in
recognizes KB Home for its leadership in

protecting America’s roadless national forests.”
protecting America’s roadless national forests.”

Environmentally Sound

Preservation

✛ The Company leads the homebuilding 
industry in innovative approaches to 
materials, conservation, reuse and energy
efficiency

✛ KB Home was the first major builder to

construct an entire community exclusively
using certified wood from forests following
strict environmental practices 

✛ KB Home communities are planned 

✛ KB Home was recognized by leading 

environmental group the Natural Resources
Defense Council (NRDC) for environmental
leadership in forest preservation with a full-
page advertisement in The New York Times

carefully to preserve existing vegetation
and trees wherever possible, including 
consulting with local arborists

✛ In-fill communities are planned to preserve
the character of the existing neighborhood,
while revitalizing older urban areas

✛ KB Home works closely with environmental
and community groups on local projects to
improve the community, including tree
planting events

63

U . S .   N E W S   & W O R L D   R E P O R T ,   S E P T E M B E R   2 7 ,   2 0 0 4

“KB Home...one of the nation’s largest builders,

offers voter registration forms in model homes

and offices.”

Active Members of the Community

Involvement

✛ KB Home is committed to responsible 
corporate citizenship and helping to 
improve the quality of life in communities
where we build and work

✛ Throughout the year, KB Home provides
physical and financial resources to help
build better communities across the country

✛ As a builder, KB Home assists many local
charities by donating time, resources and
money to rebuild, renovate and revitalize
area homes and community buildings

✛ KB Home places great importance and 

respect on its relationships with government
officials, local and national organizations,
and business partners to make a true and
lasting impact on communities

✛ Just this year alone, KB Home and its 

employees participated in over 100 local
outreach programs from food and clothing
drives to pet adoption days, to community
repair days and more

✛ A few examples of KB Home’s many 

outreach initiatives include:

– Non-partisan effort to register voters at every

KB Home community during national elections

– City-wide efforts to wipe out graffiti

– Renovation of school playgrounds

– Donation of thousands of sandbags to protect

communities during Southern California 

brushfires and mudslides

– Construction of clubhouses at non-profit shelters

for abused women and children 

– Worked with trade partners to build “David’s Home,”

a customized home donated to a quadriplegic

teenager who suffered a spinal cord injury 

during a high school football game

64

The Training & Development 
of the Workforce

✛ KB University, commonly 

referred to as KBU, is a tool for
all employees to become familiar
with key aspects of the Company’s
business—construction, land
development, customer service,
marketing, and the Company’s
ethics policies, among others

✛ KBU is closely aligned with every
aspect of the Company: its vision,
its values, its identity, and its 
ultimate success

✛ The KBU roadmap has become

part of the day-to-day experience
for KB Home employees

✛ This year, 6,000 KB Home 

employees earned more than
93,000 certifications. Each 

certification represents more than
three hours of training, which
translates to over 50 hours of 
education per year—more than
many multinational corporations

✛ KBU is more than a portal 

intranet site. It is the embodiment
of a continuously evolving and
learning organization

B I G   B U I L D E R ,   O C T O B E R   2 0 0 4

“The KBU roadmap has become part of the

company's day-to-day experience...For KB Home,

continuous education fuels deeper strategy.”

KB Home’s Greatest Asset: Its Talented Workforce

Leadership

✛ The average tenure of KB Home’s senior 
corporate officers is more than 14 years 

✛ At the division management level, KB Home

boasts a powerful group of experienced 
KB Home veterans    

✛ Solid leadership has resulted in more than
1,200 promotions or transfers from within
its ranks over the last year  

✛ At any given time, KB Home has at
least 15 percent of its talent in line
for a promotion, which strengthens
and prepares the Company for 
continued growth

✛ All 6,000 KB Home employees consistently

push the Company and the industry forward
with fresh thinking, innovative business 
solutions, award-winning designs, and a
passion for customer service that has been
widely recognized by industry observers

✛ KB Home looks for unique ways to 
constantly involve and embrace its 
extended family, from business and trade
partners to real estate professionals 

who partner with the KB Home sales
staff, as well as elected officials 
representing local communities 
in which the Company builds

67

T H E   C H A R L O T T E   O B S E R V E R ,   J U N E   2 0 0 4

“KB Home, one of the nation’s premier

homebuilders, added another honor to its trophy

case Monday night, winning the American

Business Award for Best Overall Company 

at a ceremony held in New York City.”

2004 Awards

Consistency

KB Home has received a number of highly
coveted business awards and important 
corporate rankings from America’s premier
business publications and organizations. 

The Company is consistently recognized for 
its management excellence, marketing impact, 
architectural innovation, consistent shareholder
returns and more.

American Business Awards – Best Overall Company

Fortune – 500 Largest American Companies

Fortune – America’s Most Admired Companies

Forbes – America’s Best Big Companies

Forbes – Global 2000

Barron’s – 500 Best Performing Companies

Builder Magazine – Top 100 Builders

BusinessWeek – S&P 500: The 50 Best Performers

Professional Builder – Giant 400 Builders

Forbes – America’s Most Supercharged Companies

National Sales and Marketing Awards – Best Sales Office

J.D. Power and Associates – Highest ranking in overall customer satisfaction in
Austin and top three ranking in Raleigh/Durham, Houston and Las Vegas

68

B O A R D   O F   D I R E C T O R S

Ron Burkle 1, 4
Managing Par tner,

The Yucaipa Companies

Los Angeles

Dr. Ray R. Irani 2+, 3+
Chairman and Chief Executive Of ficer,

Occidental Petroleum Corporation

Los Angeles

Michael G. McCaffery 1, 4
President and Chief Executive Of ficer,

Stanford Management Company

Menlo Park

Leslie Moonves 3
Co-President and Co-Chief Operating Of ficer,

Viacom, Inc.

Los Angeles

Kenneth M. Jastrow, II 4
Chairman and Chief Executive Of ficer,

Dr. Barry Munitz 1+, 3
President and Chief Executive Of ficer,

Temple-Inland, Inc.

Austin

James A. Johnson 3, 4+, 5
Vice Chairman

Perseus, LLC

The J. Paul Getty Trust

Los Angeles

Luis G. Nogales 1, 2, 3
Managing Par tner,

Nogales Investors, LLC

Former Chairman and Chief Executive Of ficer,

Los Angeles

Fannie Mae

Washington, D.C.

Bruce Karatz 2
Chairman and Chief Executive Of ficer,

KB Home

Los Angeles

J. Terrence Lanni 3, 4
Chairman and Chief Executive Of ficer,

MGM MIRAGE

Las Vegas

Melissa Lora 1
Chief Financial Of ficer,

Taco Bell Corp.

Ir vine

C O M M I T T E E S   O F   T H E   B O A R D   O F   D I R E C T O R S
1 Audit and Compliance Committee
2 Executive Committee
3 Management Development and Compensation Committee
4 Nominating and Corporate Governance Committee
5 Presiding Director
+Committee Chair

All directors, except Mr. Karatz, are independent as defined under listing
standards of the New York Stock Exchange and KB Home’s Corporate
Governance Principles, which are available at kbhome.com.

70

Corporate Officers

Operations Management

T E X A S

M A N A G E M E N T

Domenico Cecere
Senior Vice President and 
Chief Financial Of ficer

Cory F. Cohen
Senior Vice President, Tax

Ken Gancarczyk
Senior Vice President, Builder Ser vices

Richard B. Hirst
Executive Vice President and 
Chief Legal Counsel

William R. Hollinger
Senior Vice President and Controller

Lisa G. Kalmbach
Senior Vice President, Studios

Glen Barnard
Regional General Manager, Central

Leah S. W. Bryant
Regional General Manager, Southwest

Steven M. Davis
Regional General Manager, Southeast

Robert Freed
Regional General Manager, Nor thern
California

John “Buddy” E. Goodwin
Regional General Manager, Florida

Jay L. Moss
Regional General Manager, Southern
California

Bruce Karatz
Chairman and Chief Executive Of ficer

Larry E. Oglesby
Regional General Manager, Texas

Kimberly N. King
Vice President, Associate General Counsel
and Corporate Secretar y

Wendy L. Marlett
Senior Vice President, 
Marketing and Communications

Kelly Masuda
Senior Vice President,
Capital Markets and Treasurer

Jeffrey T. Mezger
Executive Vice President and
Chief Operating Of ficer

Division Management

N O R T H E R N   C A L I F O R N I A

Jefferey Fautt
President, Nor th Bay Division

Drew Kusnick
President, South Bay Division

S O U T H E R N   C A L I F O R N I A

Thomas C. DiPrima
President, Los Angeles-Ventura Division

Albert Z. Praw
Senior Vice President,
Asset Management

Gary A. Ray
Senior Vice President,
Human Resources

V I C E   P R E S I D E N T S

Kelly M. Allred
Julia Ambrose
Daniel Bridleman
Brian Bruce
Lawrence B. Gotlieb
Derrick M. Hall
John A. Hughes
Ross A. Kay
Kathleen L. Knoblauch
Stan Koyanagi
Catherine Lee
Joseph M. Manisco
Barton P. Pachino
Jeanne Parker
Christopher Reid
Joseph C. Santoro
Nancy S. Schwappach
David B. Simons

Scott B. Laurie
President, Inland Valley Division

Martin Lighterink
President, San Diego Division

Stephen Ruffner
President, Riverside Division

S O U T H W E S T

John H. Bremond
President, Tucson Division

James Widner
President, Las Vegas Division

Greg Williams
President, Phoenix Division

C E N T R A L

Russell W. Crandall
President, Indiana Division

Barry Grant
President, Colorado Division

Mark Kinsley
President, New Mexico Division

Gary M. White
President, Illinois Division

71

David Christian
President, For t Wor th Division

Kyle Davison
President, Houston Division

Jeffrey L. Dworkin
President, Dallas Division

Joseph D. Reese
President, Austin Division

Craig Westmoreland
President, San Antonio Division

S O U T H E A S T

Patricia Hanchette
President, Raleigh Division

Lawrence E. Lippincott
President, Atlanta Division

Jerry Perillo
President, Charlotte Division

Andy White
President, South Carolina Division

F L O R I D A

Rick Carruthers
President, Orlando Division

Charles Cook
President, For t Myers Division

Vincent P. DePorre
President, Jacksonville Division

Marshall Gray
President, Tampa Division

William “Brad” Jones
President, Treasure Coast Division

F R A N C E

Joel Monribot
President,
Kaufman & Broad S.A., France

Guy Nafilyan
Chairman and
Chief Executive Of ficer,
Kaufman & Broad S.A., France

K B   H O M E   M O R T G A G E   C O M P A N Y

Leah S. W. Bryant
Chief Executive Of ficer,
KB Home Mor tgage Company

Corporate

Headquarters
10990 Wilshire Boulevard
Los Angeles, California 90024
(310) 231-4000
(310) 231-4222 fax

Builder Services
3330 Harbor Boulevard, Suite 300
Costa Mesa, California 92626
(714) 689-4502
(714) 556-3753 fax

houseCALL Center
3037 Independence Drive, Suite I
Livermore, California 94551
(888) KB-HOMES
(925) 245-6506 fax

KB Home Mortgage Company
10990 Wilshire Boulevard, Ninth Floor
Los Angeles, California 90024
(310) 893-7300
(310) 444-9022 fax

Domestic Divisions

Arizona
Phoenix Division
Two Gateway
432 Nor th 44th Street, Suite 400
Phoenix, Arizona 85008
(602) 567-4800
(602) 306-1010 fax

Tucson Division
250 South Craycroft Road, Suite 300
Tucson, Arizona 85711
(520) 918-6400
(520) 299-2725 fax

California
Los Angeles –Ventura Divison
27240 Turnberr y Lane, Suite 100
Valencia, California 91355
(661) 219-6901
(661) 219-6954 fax

Inland Valley Division
801 Corporate Center Drive, Suite 201
Pomona, California 91768
(909) 802-1100
(909) 802-1111 fax

Nor th Bay Division
2420 Del Paso Road, Suite 200
Sacramento, California 95834
(916) 576-5800
(916) 576-3750 fax

Orange County Division
3 Jenner, Suite 100
Ir vine, California 92618
(949) 790-9100
(949) 790-9119 fax

Riverside Division
26201 Ynez Road, Suite 104
Temecula, California 92591
(951) 587-3300
(951) 587-0522 fax

San Diego Division
12235 El Camino Real, Suite 100
San Diego, California 92130
(858) 259-6000
(858) 259-5108 fax

O F F I C E   L O C A T I O N S

South Bay Division
6700 Koll Center Parkway, Suite 200
Pleasanton, California 94566
(925) 750-1700
(925) 750-1800 fax

Colorado
Colorado Division
5975 South Quebec Street, Suite 300
Centennial, Colorado 80111
(303) 323-1100
(720) 488-3860 fax

Florida
For t Myers Division
4470 Fowler Street
For t Myers, Florida 33901
(239) 274-5675
(239) 931-3525 fax

Gold Coast Division
735 Fentress Boulevard
Daytona, Florida 32114
(386) 274-7190
(386) 274-1781 fax

Jacksonville Division
10475 For tune Parkway, Suite 100
Jacksonville, Florida 32256
(904) 596-6626
(904) 519-5012 fax

Orlando Division
8403 South Park Circle, Suite 670
Orlando, Florida 32819
(321) 354-2500
(407) 351-1082 fax

Tampa Division
3450 Buschwood Park Drive, Suite 250
Tampa, Florida 33618
(813) 775-7800
(813) 932-6470 fax

Treasure Coast Division
8075 20th Street
Vero Beach, Florida 32966
(772) 226-2200
(772) 299-0244 fax

Georgia
Atlanta Division
110 Londonderr y Cour t, Suite 136
Woodstock, Georgia 30188
(770) 928-0092
(678) 486-4584 fax

Illinois
Chicago Division
100 Lexington Drive, Suite 100
Buf falo Grove, Illinois 60089
(847) 537-9191
(847) 537-8514 fax

Indiana
Indiana Division
5740 Decatur Boulevard
Indianapolis, Indiana 46241
(317) 821-8100
(317) 821-1870 fax

Nevada
Las Vegas Division
750 Pilot Road, Suite F
Las Vegas, Nevada 89119
(702) 614-2500
(702) 614-2614 fax

72

New Mexico
6330 Riverside Plaza Lane NW, Suite 200
Albuquerque, New Mexico 87120
(505) 353-5300
(505) 897-4479 fax

North Carolina
Charlotte Division
6135 Lakeview Road, Suite 250
Charlotte, Nor th Carolina 28269
(704) 969-5700
(704) 596-2309 fax

Raleigh Division
1100 Navaho Drive, Suite GL-3
Raleigh, Nor th Carolina 27609
(919) 871-0092
(919) 871-0442 fax

South Carolina
South Carolina Division
101 Executive Center Drive
Saluda Building, Suite 200
Columbia, South Carolina 29210
(803) 256-1667
(803) 256-1784 fax

Texas
Austin Division
11911 Burnet Road
Austin, Texas 78758
(512) 833-8880
(512) 795-6286 fax

Dallas Division
2711 LBJ Freeway, Suite 600
Dallas, Texas 75234
(972) 232-6020
(972) 232-6161 fax

For t Wor th Division
2711 LBJ Freeway, Suite 600
Dallas, Texas 75234
(972) 232-6020
(972) 232-6161 fax

Houston Division
11320 Richmond Avenue
Houston, Texas 77082
(281) 668-3800
(281) 493-4174 fax

Rio Grande Valley Division
1800 S. Main Street, Suite 850
McAllen, Texas 78503
(956) 661-6500
(956) 664-9348 fax

San Antonio Division
4800 Fredericksburg Road
San Antonio, Texas 78229
(210) 349-1111
(210) 375-1018 fax

International Division

Kaufman & Broad S.A.
127 avenue Charles de Gaulle
92207 Neuilly sur Seine Cedex 
France
011-331-4-143-4343

Common Stock Prices
Common Stock Prices

Stockholder Information
Stockholder Information

S T O C K H O L D E R   I N F O R M A T I O N

2004
2004

2003
2003

HIGH
HIGH

LOW
LOW

HIGH
HIGH

LOW
LOW

The Company’s common stock is traded on the New York Stock Exchange
The Company’s common stock is traded on the New York Stock Exchange
under the symbol KBH. There were XX,XXX,XXX shares of common stock
under the symbol KBH. There were XX,XXX,XXX shares of common stock
outstanding as of Januar y 31, 2005.
outstanding as of Januar y 31, 2005.

First Quarter
First Quarter
Second Quarter
Second Quarter
Third Quarter
Third Quarter
Fourth Quarter
Fourth Quarter

$ 74.96
$ 74.96
81.89
81.89
72.05
72.05
92.99
92.99

$ 64.10
$ 64.10
60.27
60.27
61.26
61.26
68.61
68.61

$ 49.00
$ 49.00
62.70
62.70
71.55
71.55
71.85
71.85

$ 39.64
$ 39.64
42.41
42.41
54.82
54.82
53.87
53.87

Form 10-K
Form 10-K

Dividend Data
Dividend Data

KB Home paid a quar terly cash dividend of $0.25 per common share in
KB Home paid a quar terly cash dividend of $0.25 per common share in
2004. In December 2004, the Company increased its quar terly cash
2004. In December 2004, the Company increased its quar terly cash
dividend to $.375 per common share.
dividend to $.375 per common share.

Annual Stockholders’ Meeting
Annual Stockholders’ Meeting

The 2005 Annual Stockholders’ meeting will be held at the Hotel Bel-Air,
The 2005 Annual Stockholders’ meeting will be held at the Hotel Bel-Air,
701 Shore Canyon Road, in Los Angeles, California, at 9:00am on 
701 Shore Canyon Road, in Los Angeles, California, at 9:00am on 
Thursday, April 7, 2005.
Thursday, April 7, 2005.

Stock Exchange Listings
Stock Exchange Listings

KB Home’s common stock is listed on the New York Stock Exchange and is
KB Home’s common stock is listed on the New York Stock Exchange and is
also traded on the Boston, Chicago, National , Pacific and Philadelphia
also traded on the Boston, Chicago, National , Pacific and Philadelphia
Exchanges. The ticker symbol is KBH.
Exchanges. The ticker symbol is KBH.

Kaufman & Broad S.A., the Company’s French subsidiar y, is listed on the
Kaufman & Broad S.A., the Company’s French subsidiar y, is listed on the
Paris Bourse. The ticker symbol is KOF. Kaufman & Broad S.A.’s website
Paris Bourse. The ticker symbol is KOF. Kaufman & Broad S.A.’s website
address is ketb.com.
address is ketb.com.

Transfer Agent
Transfer Agent

Mellon Investor Ser vices, LLC
Mellon Investor Ser vices, LLC
P.O. Box 3315
P.O. Box 3315
South Hackensack, New Jersey 07606
South Hackensack, New Jersey 07606
(888) 667-7640
(888) 667-7640
www.melloninvestor.com
www.melloninvestor.com

Independent Auditors
Independent Auditors

Ernst & Young LLP
Ernst & Young LLP
Los Angeles, California
Los Angeles, California

The Company’s 2005 Repor t on Form 10-K filed with the Securities and
The Company’s 2005 Repor t on Form 10-K filed with the Securities and
Exchange Commission may be obtained without charge by writing to the
Exchange Commission may be obtained without charge by writing to the
Company’s investor relations depar tment at investorrelations@kbhome.com
Company’s investor relations depar tment at investorrelations@kbhome.com
or by visiting the Company’s website at kbhome.com.
or by visiting the Company’s website at kbhome.com.

Headquarters
Headquarters

KB Home
KB Home
10990 Wilshire Boulevard
10990 Wilshire Boulevard
Los Angeles, California 90024
Los Angeles, California 90024
(310) 231-4000
(310) 231-4000
(310) 231-4222 Fax
(310) 231-4222 Fax
Location and community information:
Location and community information:
kbhome.com
kbhome.com
(888) KB-HOMES
(888) KB-HOMES

Investor Contact
Investor Contact

Kelly Masuda
Kelly Masuda
Vice President, Capital Markets and Treasurer
Vice President, Capital Markets and Treasurer
KB Home
KB Home
10990 Wilshire Boulevard
10990 Wilshire Boulevard
Los Angeles, California 90024
Los Angeles, California 90024
(310) 231-4000
(310) 231-4000
kmasuda@kbhome.com
kmasuda@kbhome.com

Bondholder Services Address & Phone Number
Bondholder Services Address & Phone Number

8 5⁄8% $200.0 million Senior Subordinated Notes — Due 12/15/08
8 5⁄8% $200.0 million Senior Subordinated Notes — Due 12/15/08
7 3⁄4% $300.0 million Senior Subordinated Notes — Due 2/1/10
7 3⁄4% $300.0 million Senior Subordinated Notes — Due 2/1/10
9 1⁄2% $250.0 million Senior Subordinated Notes — Due 2/15/11
9 1⁄2% $250.0 million Senior Subordinated Notes — Due 2/15/11
6 3⁄8% $350.0 million Senior  Notes — Due 8/15/11
6 3⁄8% $350.0 million Senior  Notes — Due 8/15/11
5 3⁄4% $250.0 million Senior  Notes — Due 2/1/14
5 3⁄4% $250.0 million Senior  Notes — Due 2/1/14
5 7⁄8% $300.0 million Senior  Notes — Due 1/15/15
5 7⁄8% $300.0 million Senior  Notes — Due 1/15/15

Trustee:
Trustee:
Sun Trust Bank
Sun Trust Bank
Corporate Trust Division
Corporate Trust Division
Mail Code 008
Mail Code 008
25 Park Place, 24th Floor
25 Park Place, 24th Floor
Atlanta, Georgia 30303-2900
Atlanta, Georgia 30303-2900
muriel.shaw@suntrust.com
muriel.shaw@suntrust.com
(404) 588-7067
(404) 588-7067

Design: Weymouth Design, Boston / San Francisco
Design: Weymouth Design, Boston / San Francisco

Printing: Lithographix, Inc.
Printing: Lithographix, Inc.

10990 Wilshire Boulevard, Los Angeles, CA 90024
kbhome.com