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Kemper Corporation

kmpr · NYSE Financial Services
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Ticker kmpr
Exchange NYSE
Sector Financial Services
Industry Insurance - Property & Casualty
Employees 7400
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FY2011 Annual Report · Kemper Corporation
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Kemper Corporation 

2011 Annual Report 

kemper.com 

A legendary name, a new beginning 

Kemper Corporation 2011 Annual Report 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Highlights 

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS 
FOR THE YEAR 
Earned Premiums 
Net Investment Income 
Other Income 
Net Realized Gains on Sales of Investments 
Net Impairment Losses Recognized in Earnings
Total Revenues 

Income (Loss) from Continuing Operations 
Income (Loss) from Discontinued Operations 
Net Income (Loss) 

Per Unrestricted Share: 

Income (Loss) from Continuing Operations 
Income (Loss) from Discontinued Operations
Net Income (Loss) 

Per Unrestricted Share Assuming Dilution: 

Income (Loss) from Continuing Operations 
Income (Loss) from Discontinued Operations
Net Income (Loss) 

Dividends Paid to Shareholders (per share) 

AT YEAR END 
Total Assets 

Insurance Reserves 
Unearned Premiums 
Certificates of Deposits 
Notes Payable 
All Other Liabilities 
Total Liabilities 
Shareholders’ Equity 
Total Liabilities and Shareholders’ Equity 

Book Value Per Share 

2011

2010

2009 

2008

2007

$ 2,173.6 $
298.0
1.0
33.7
(11.3)

2,289.4 $
325.7
1.3
42.6
(16.5)

2,455.5     $  2,376.6 $

319.9    
2.5    
24.6    
(50.4 )  

208.5
4.1
59.2
(152.9)

2,286.9
284.9
3.5
95.5
(33.0)

$ 2,495.0 $

2,642.5 $

2,752.1     $  2,495.5 $

2,637.8

$

$

$

$

$

$

$

70.9 $
12.8

169.1 $
15.5

83.7 $

184.6 $

167.5     $ 
(2.8 )  
164.7     $ 

(15.7) $
(13.9)

216.9
(11.5)

(29.6) $

205.4

1.17 $
0.21

1.38 $

1.17 $
0.21

1.38 $

2.73 $
0.25

2.98 $

2.73 $
0.25

2.98 $

2.69     $ 
(0.05 )  
2.64     $ 

2.69     $ 
(0.05 )  
2.64     $ 

(0.25) $
(0.22)

(0.47) $

(0.25) $
(0.22)

(0.47) $

0.96 $

0.88 $

1.07     $ 

1.88 $

3.30
(0.17)

3.13

3.28
(0.17)

3.11

1.82

$ 8,085.9 $

8,358.5 $

8,573.5     $  8,818.8 $

9,394.4

$ 4,131.8 $
666.2
—
610.6
461.2
5,869.8
2,216.1

4,182.4 $
678.6
321.4
609.8
452.9
6,245.1
2,113.4

$ 8,085.9 $

8,358.5 $

4,239.3     $  4,241.3 $

724.9    
682.4    
561.4    
447.9    
6,655.9    
1,917.6    
8,573.5     $  8,818.8 $

733.5
1,110.8
560.8
523.8
7,170.2
1,648.6

3,855.9
722.2
1,274.3
560.1
690.9
7,103.4
2,291.0

9,394.4

$

36.78 $

34.61 $

30.75     $ 

26.46 $

35.65

Kemper Corporation & Subsidiaries 

Corporate Information 

Kemper Investor Relations 

Diana J. Hickert-Hill 

One East Wacker Drive 

Chicago, IL 60601 

312.661.4930 

investor.relations@kemper.com 

Independent Registered  

Public Accounting Firm 

Deloitte & Touche LLP 

111 South Wacker Drive 

Chicago, IL 60606 

Stock Listing 

Kemper Corporation is traded on the  

New York Stock Exchange under the symbol KMPR 

Annual Meeting 

 Common Stock Transfer Agent/Registrar 

Questions regarding stock registration, change of 

address, change of name or transfer should be 

directed to: 

May 2, 2012  

10:00 a.m. Central Time 

The Gene Siskel Film Center 

164 North State Street 

Chicago, IL 60601 

Computershare Trust Company, N.A. 

P.O. Box 43069 

Providence, RI 02940-3069 

877.282.1168 (in the United States) 

computershare.com 

  
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
To Our Shareholders,   
Reflecting on 2011, we saw continued pressures in the 
marketplace along with challenging weather patterns, yet 
we remained focused on strengthening our balance sheet 
and executing on our strategic priorities, all while 
introducing our new Kemper name.  

I’ll touch on our progress for each of our priorities as well 
as initiatives important to our shareholders: 
•  Improving profitability in each of our businesses 
•  Optimizing our investment portfolio to maximize risk-

adjusted returns 

•  Managing capital to deliver shareholder value 
•  Ensuring an orderly wind-down of Fireside Bank 
•  Fulfilling our promises to our policyholders 

Donald G. Southwell 

Introducing Kemper Corporation 

On August 25, 2011 we rang the opening bell at the New York 
Stock Exchange in celebration of our name change to Kemper 
Corporation. We had been using the Kemper name in one of 
our businesses under license from a third party. Our agents and 
customers have valued the Kemper brand consistently, so when 
the opportunity to own the name arose in 2010, we secured the 
rights to the Kemper name for all our businesses. We are 
pleased with our re-branding progress and the market’s 
overwhelmingly positive reaction to our new identity.   

Improving profitability  

Catastrophes and weather-related losses presented tough 
challenges across the property and casualty insurance industry, 
many of which set new loss records: 
•  Total 2011 insured catastrophe losses in the U.S. were 

$35.9 billion, or 50 percent higher than the average of the 
last 10 years and the 5th highest on record 

•  Losses from thunderstorms, including tornadoes and hail, 
exceeded $25 billion – more than twice the previous 
record and causing the most fatalities in over 75 years 
•  Texas suffered its most damaging wildfires in recorded 

history 

Given Kemper’s diverse product offerings, and with customers 
in nearly every state, we were not immune to these weather 
events. In total, we incurred $164 million of pre-tax 
catastrophe losses, or $107 million after tax, the majority of 
which were in our Preferred business. As significant as this 
was to the bottom line; it is the nature of our business – 
customers will suffer losses and we will pay claims. It’s the 
commitment we make to our policyholders – to be there if 
things go wrong and to live up to our promise.    

s

Stepping back from the storms of 2011 and looking at the 
underlying performance across our property and casualty 
businesse , we are pleased with the progress we’ve made in two 
of our three business units. Our Preferred business made clear 
progress again during 2011 to shift its business mix. Sales and 
total policies in force of packaged auto and home products 
continue to rise in target markets. These product offerings tend 
to have better retention and loss performance while delivering 
higher returns over their lifetimes.  Our Specialty business also 
made progress in several areas during the past year, including 
refined pricing segmentation and initiatives to increase 
customer retention. 

The Direct business did not meet our performance goals in 
2011. During the year, we took several steps to improve 
results; among them, we launched the newest product with 
enhanced pricing segmentation in 14 states to date, we 
completed re-pricing actions on approximately 56 percent of 
the in-force book, and we shut off most new business in three 
challenging states (NY, FL and MI) due to significant losses in 
personal injury protection and bodily injury coverages. The 
Direct business announced that it will exit direct auto programs 
in Michigan in early April 2012 and is taking several actions to 
reduce the in-force book in New York and Florida. Loss 
performance in the remaining states has progressed 
meaningfully over the last year. We continue to believe in the 
investment potential and opportunity of direct distribution and 
are evaluating several further actions to shift this business to 
profitability. 

Our Life and Health group delivered strong earnings again in 
2011, with total operating profit up 9 percent. Earned 
premiums rose modestly, and customer persistency remained 
stable. The Reserve National business delivered record revenue 
in the year, while introducing new products to address the 
changing market needs. The Kemper Home Service 

 
 
 
 
  
 
 
Companies enhanced their product offerings and the four-year 
agent retention trend continues to rise. 
Optimizing our investment portfolio 
We have managed Kemper’s investment portfolio to maximize 
both after-tax investment income and total return over the long 
term, while balancing risk and return. Overall, our portfolio 
has delivered on its long term income and return goals. In 
2011, it generated a pre-tax equivalent book yield of 5.6 
percent, which was above our plan, while producing a total 
return of 9.3 percent, which was above our benchmark.   

In 2011, we remained focused predominantly on a highly-rated 
core portfolio of fixed maturities, comprising $4.8 billion, or 
77 percent, of the total investment portfolio at year end. On 
average, these assets are rated A+ and are well diversified in 
terms of issuer, sector, duration and geographic exposure. 
Around this core portfolio, we maintain a diversified mix of 
mostly dividend-paying common and preferred stocks, a 
portfolio of income-focused limited partnership investments 
and an internally-managed portfolio of wholly-owned real 
estate. We have always had negligible exposure to sub-prime 
residential mortgage-backed securities, non-U.S. sovereign 
debt and derivatives – and that remains unchanged. We 
reduced our large, single-name common stock exposures in the 
portfolio substantially over the past few years. During 2011, 
we contributed one of our last material holdings, Intermec, to 
our pension fund to further strengthen it while also enhancing 
our investment portfolio and tax efficiency. The pension fund 
continued to sell down its position in Intermec at a modest 
gain. We will continue to manage the portfolio proactively to 
perform amidst changing economic, business and investment 
market conditions.  

Managing capital to deliver shareholder value 

Kemper ended the year with $2.2 billion of shareholders’ 
equity, up 5 percent over 2010 and an increase of 41 percent 
since the low point of the financial crisis at the end of the first 
quarter of 2009. The combination of increasing asset 
valuations and effective capital management has positioned us 
well for the future. Our capital deployment priorities 
encompass three key areas:  
•  Profitable organic growth 
•  Considering opportunistic acquisitions that are accretive to 

our portfolio of companies 

•  Returning capital to our shareholders through dividends 

and share repurchases 

During 2011, we repurchased about 940,000 shares of common 
stock and increased the common stock dividend 9 percent to 
$0.24 per quarter. In total, considering both dividends and 
common stock repurchases, Kemper returned $86 million to 
shareholders in 2011. Looking ahead, we remain focused on 
improving our return on equity, increasing our capital 
flexibility and improving our ratings over time.  

Winding down Fireside Bank  

We’ve substantially completed our wind down of Fireside 
Bank, exceeding our original expectations on several fronts. 
We sold our active loan portfolio at a modest gain and returned 
$250 million of capital to the holding company in October.  
The plan to complete the wind down is on track, after which 
we will return the remaining capital to Kemper. I’m 
particularly proud of how our team delivered on this plan.  

Fulfilling our promises to our policyholders  

I want to say thank you to the more than six million 
policyholders whom we serve across our operating companies. 
It is because of you that the Kemper team of over 6,500 
employees comes to work every day. During 2011, we made 
over $1.6 billion of claim and benefit payments to, or on behalf 
of, our customers.  

Although we changed our name in 2011, our heritage remains 
one of fulfilling our promises…taking good care of the people 
who keep us in business. With that in mind I want to recognize 
one of our leaders who helped build our company, our friend 
and former chairman and chief executive officer, Jerry Jerome, 
who passed away in December 2011. Jerry’s leadership helped 
to establish the platform for financial strength that we are 
building on today.  

Our teams across the business are energized and well- 
positioned to capitalize on the opportunities before us while 
navigating the challenges with confidence.  

February 17, 2012  

Donald G. Southwell  
Chairman, President and Chief Executive Officer  

What can you expect from us?  

A commitment to financial excellence as we deliver straightforward 
products and services tailored to meet the needs of our customers. 

All from a name you can trust.  

 
 
 
 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934

For the fiscal year ended December 31, 2011 
OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

Commission file number: 001-18298

Kemper Corporation

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

One East Wacker Drive, Chicago, Illinois
(Address of principal executive offices)

95-4255452
(I.R.S. Employer
Identification No.)

60601
(Zip Code)

(312) 661-4600
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, $0.10 par value per share

Preferred Share Purchase Rights
pursuant to Rights Agreement

Name of each exchange on which registered

New York Stock Exchange

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 
Act.    Yes  
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange 
Act.    Yes  

    No  

    No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  

    No  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 
months (or for such shorter period that the registrant was required to submit and post such files).    Yes  

    No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and 
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by 
reference in Part III of this Form 10-K or any amendment to this Form 10-K.    

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a 
smaller reporting company. See definition of “large accelerated filer”,“accelerated filer” and “smaller reporting company” in 
Rule 12b-2 of the Exchange Act.

    Accelerated filer  

    Non-accelerated filer  

    Smaller Reporting Company  
Large accelerated filer  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange 
Act).    Yes  
As of June 30, 2011, the aggregate market value of the registrant’s common stock held by non-affiliates of the registrant was 
$1.7 billion based on the closing sale price as reported on the New York Stock Exchange. Solely for purposes of this 
calculation, all executive officers and directors of the registrant are considered affiliates.

    No  

Registrant had 60,367,195 shares of common stock outstanding as of February 14, 2012.

Portions of the Proxy Statement for the Annual Meeting of Shareholders to be held on May 2, 2012 are incorporated by 
reference into Part III.

DOCUMENTS INCORPORATED BY REFERENCE

                                                  
 
 
 
 
 
 
 
Caution Regarding Forward-Looking Statements

Table of Contents

Part I

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Business........................................................................................................................................................
Risk Factors..................................................................................................................................................
Unresolved Staff Comments ........................................................................................................................
Properties......................................................................................................................................................
Legal Proceedings ........................................................................................................................................
(Removed and Reserved) .............................................................................................................................

Part II

Item 5.

Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities ......................................................................................................................................................
Selected Financial Data ................................................................................................................................
Management’s Discussion and Analysis of Financial Condition and Results of Operations.......................
Quantitative and Qualitative Disclosures About Market Risk .....................................................................
Financial Statements and Supplementary Data ............................................................................................
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ......................
Controls and Procedures...............................................................................................................................
Other Information.........................................................................................................................................

Part III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Directors, Executive Officers and Corporate Governance...........................................................................
Executive Compensation..............................................................................................................................
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters....
Certain Relationships and Related Transactions, and Director Independence.............................................
Principal Accounting Fees and Services ......................................................................................................

Part IV

1

3
16
20
20
21
21

22
24
25
63
65
121
121
122

123
123
123
123
123

Item 15.

Exhibits, Financial Statement Schedules .....................................................................................................

124

 
Caution Regarding Forward-Looking Statements

This 2011 Annual Report on Form 10-K (the “2011 Annual Report”), including the accompanying consolidated financial 
statements of Kemper Corporation, formerly known as Unitrin, Inc. (“Kemper”), and its subsidiaries (individually and 
collectively referred to herein as the “Company”) and the notes thereto appearing in Item 8 herein (the “Consolidated Financial 
Statements”), the Management’s Discussion and Analysis of Financial Condition and Results of Operations appearing in Item 7 
herein (the “MD&A”) and the other Exhibits and Financial Statement Schedules filed as a part hereof or incorporated by 
reference herein may contain or incorporate by reference information that includes or is based on forward-looking statements 
within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. 

Forward-looking statements give expectations or forecasts of future events. The reader can identify these statements by the fact 
that they do not relate strictly to historical or current facts. They use words such as “believe(s),” “goal(s),” “target(s),” “estimate
(s),” “anticipate(s),” “forecast(s),” “project(s),” “plan(s),” “intend(s),” “expect(s),” “might,” “may” and other words and terms 
of similar meaning in connection with a discussion of future operating, financial performance or financial condition. Forward-
looking statements, in particular, include statements relating to future actions, prospective services or products, future 
performance or results of current and anticipated services or products, sales efforts, expenses, the outcome of contingencies 
such as legal proceedings, trends in operations and financial results.

Any or all forward-looking statements may turn out to be wrong, and, accordingly, readers are cautioned not to place undue 
reliance on such statements, which speak only as of the date of this 2011 Annual Report. These statements are based on current 
expectations and the current economic environment. They involve a number of risks and uncertainties that are difficult to 
predict. These statements are not guarantees of future performance; actual results could differ materially from those expressed 
or implied in the forward-looking statements. Forward-looking statements can be affected by inaccurate assumptions or by 
known or unknown risks and uncertainties.  The reader should consider the following list of general factors that could affect the 
Company’s future results and financial condition, as well as those discussed below under Item 1A., “Risk Factors,” in this 2011 
Annual Report.

Among the general factors that could cause actual results and financial condition to differ materially from estimated results and 
financial condition are:

•  The incidence, frequency, and severity of catastrophes occurring in any particular reporting period or geographic 

concentration, including natural disasters, pandemics and terrorist attacks or other man-made events;

•  The number and severity of insurance claims (including those associated with catastrophe losses) and their impact on 

the adequacy of loss reserves;

•  Changes in facts and circumstances affecting assumptions used in determining loss and LAE reserves;
•  The impact of inflation on insurance claims, including, but not limited to, the effects attributed to scarcity of resources 

available to rebuild damaged structures, including labor and materials and the amount of salvage value recovered for 
damaged property;

•  Changes in the pricing or availability of reinsurance, or in the financial condition of reinsurers and amounts 

recoverable therefrom;

•  Orders, interpretations or other actions by regulators that impact the reporting, adjustment and payment of claims;
•  The impact of residual market assessments and assessments for insurance industry insolvencies;
•  Changes in industry trends and significant industry developments;
•  Uncertainties related to regulatory approval of insurance rates, policy forms, license applications and similar matters;
•  Developments related to insurance policy claims and coverage issues, including, but not limited to, interpretations or 
decisions by courts or regulators that may govern or influence such issues arising with respect to losses incurred in 
connection with hurricanes and other catastrophes;

•  Changes in ratings by credit ratings agencies, including A.M. Best Co., Inc. (“A.M. Best”);
•  Adverse outcomes in litigation or other legal or regulatory proceedings involving Kemper or its subsidiaries or 

affiliates;

•  Regulatory, accounting or tax changes that may affect the cost of, or demand for, the Company’s products or services;
•  Governmental actions, including, but not limited to, implementation of the provisions of the Patient Protection and 

Affordable Care Act, the Health Care and Education Reconciliation Act of 2010 (the “Health Care Acts”) and the 
Dodd-Frank Act, new laws or regulations or court decisions interpreting existing laws and regulations or policy 
provisions;

•  Changes in distribution channels, methods or costs resulting from changes in laws or regulations, lawsuits or market 

forces;

•  Changes in general economic conditions, including performance of financial markets, interest rates, unemployment 

1

 
rates and fluctuating values of particular investments held by the Company;

•  The level of success and costs expended in realizing economies of scale and implementing significant business 

consolidations and technology initiatives;

•  Heightened competition, including, with respect to pricing, entry of new competitors and the development of new 

products by new and existing competitors;
Increased costs and risks related to data security;

• 
•  Absolute and relative performance of the Company’s products or services; and
•  Other risks and uncertainties described from time to time in Kemper’s filings with the U.S. Securities and Exchange 

Commission (“SEC”).

No assurances can be given that the results contemplated in any forward-looking statements will be achieved or will be 
achieved in any particular timetable. The Company assumes no obligation to publicly correct or update any forward-looking 
statements as a result of events or developments subsequent to the date of this 2011 Annual Report. The reader is advised, 
however, to consult any further disclosures Kemper makes on related subjects in its filings with the SEC.

2

 
Item 1. 

Business.

PART I

Kemper is a diversified insurance holding company, with subsidiaries that provide life, health, automobile, homeowners and 
other insurance products to individuals and small businesses. Kemper’s annual reports on Form 10-K, quarterly reports on Form 
10-Q, current reports on Form 8-K and amendments thereto are accessible free of charge through Kemper’s website, 
kemper.com, as soon as reasonably practicable after such materials are filed with or furnished to the SEC.

(a) GENERAL DEVELOPMENT OF BUSINESS

Change in Name of Company and Re-Branding

On August 25, 2011, Unitrin, Inc. changed its name to Kemper Corporation and began trading on the New York Stock 
Exchange under a new ticker symbol, KMPR. During 2011, the Company also began re-branding its business units by renaming 
its largest property and casualty business unit as “Kemper Preferred” and its largest life and health insurance business unit as 
“Kemper Home Service Companies.” Kemper Preferred had previously been branded under the single name of “Kemper.” 
Kemper Home Service Companies had previously used the name “Unitrin Career Agency Companies.” The Company plans to 
incorporate the Kemper name in its other business units over time. 

Runoff of Automobile Finance Business

During 2011, Kemper’s subsidiary, Fireside Bank, redeemed and closed all certificates of deposits that were outstanding at 
December 31, 2010. Accordingly, on October 20, 2011, Fireside Bank requested that the Federal Deposit Insurance Corporation 
(“FDIC”) terminate Fireside Bank’s FDIC insurance, which request was granted on December 8, 2011, effective March 31, 
2012.

On September 14, 2011, Fireside Bank sold its active loan portfolio to a subsidiary of Consumer Portfolio Services, Inc. The 
Company recognized a gain of $4.5 million from the sale, before tax. Fireside Bank retained its non-active loan portfolio of 
previously charged-off loans, which is in run-off. Fireside Bank is accounted for as a discontinued operation in the 
Consolidated Financial Statements.

On January 13, 2012, the FDIC and the California Department of Financial Institutions (“CDFI”) issued an order terminating 
the consent order to which Fireside Bank was a party since 2009. 

Kemper Common Stock Repurchases

On February 2, 2011, the Board of Directors approved a new common stock repurchase program. Under this program, Kemper 
is authorized to repurchase up to $300 million worth of its common stock. The repurchase program does not have an expiration 
date. Repurchases may be made from time to time at prevailing prices in the open market or in privately-negotiated 
transactions, subject to market conditions and other factors. Repurchases will be financed through Kemper’s general corporate 
funds. Depending on the amount of repurchases and other factors, Kemper may also borrow funds under its existing revolving 
credit facility. During 2011, Kemper repurchased 0.9 million shares of its common stock at an aggregate cost of $27.4 million 
in open market transactions.

In-Kind Contribution to Defined Benefit Pension Plan

On September 14, 2011, the Company made a voluntary contribution of $83.7 million to its defined benefit pension plan. The 
contribution consisted of $32.2 million in cash and 7,309,764 shares of Intermec Inc. (“Intermec”) common stock with a fair 
value of $51.5 million on the date of contribution. The Company recognized a realized loss of $7.0 million on the contribution 
of Intermec common stock.  (See Note 17, "Pension Benefits" to the Consolidated Financial Statements.)

(b) BUSINESS SEGMENT FINANCIAL DATA

Financial information about Kemper’s business segments for the years ended December 31, 2011, 2010 and 2009 is contained 
in the following sections of this 2011 Annual Report and is incorporated herein by reference: (i) Note 19, “Business Segments,” 
to the Consolidated Financial Statements; and (ii) MD&A.

3

 
(c) DESCRIPTION OF BUSINESS

Kemper is a diversified insurance holding company, with subsidiaries that provide automobile, homeowners, life, health, and 
other insurance products to individuals and small businesses. The Company is engaged, through its subsidiaries, in the property 
and casualty insurance and life and health insurance businesses. The Company conducts its continuing operations through four 
operating segments: Kemper Preferred ("Preferred"), Unitrin Specialty ("Specialty"), Unitrin Direct ("Direct") and Life and 
Health Insurance. Fireside Bank, reported in discontinued operations, is in the final stages of voluntary liquidation. The 
Company’s operations are conducted solely in the United States.

Kemper’s subsidiaries employ approximately 6,700 full-time associates supporting its operations, of which approximately 800 
are employed in the Preferred segment, 650 are employed in the Specialty segment, 450 are employed in the Direct segment, 
450 are shared by the  Preferred, Specialty and Direct segments, 3,950 are employed in the Life and Health Insurance segment, 
200 are employed at Fireside Bank and the remainder are employed in various corporate and other staff functions.

General

Property and Casualty Insurance Business

The Company’s property and casualty insurance business operations are conducted primarily through the Preferred, Specialty, 
and Direct segments. In addition, the Life and Health Insurance segment’s career agents also sell property insurance to its 
customers. Collectively, these segments provide automobile, homeowners, renters, fire, and other types of property and casualty 
insurance to individuals and commercial automobile insurance to businesses. 

Automobile insurance in these segments accounted for 54%, 56% and 59% of the Company’s consolidated insurance premiums 
earned from continuing operations in 2011, 2010 and 2009, respectively. Automobile insurance in these segments accounted for 
47%, 49% and 53% of Kemper’s consolidated revenues from continuing operations in 2011, 2010 and 2009, respectively. 
Homeowners insurance in these segments accounted for 14%, 13% and 12% of the Company’s consolidated insurance 
premiums earned from continuing operations in 2011, 2010 and 2009, respectively. Homeowners insurance in these segments 
accounted for 12%, 11% and 11% of the Company’s consolidated revenues from continuing operations in 2011, 2010 and 2009, 
respectively.

Property insurance indemnifies an insured with an interest in physical property for loss of, or damage to, such property or the 
loss of its income-producing abilities. Casualty insurance primarily covers liability for damage to property of, or injury to, a 
person or entity other than the insured. In most cases casualty insurance also obligates the insurance company to provide a 
defense for the insured in litigation arising out of events covered by the policy.

Preferred and Specialty distribute their products through independent agents who are paid commissions for their services. 
Direct distributes its products directly to consumers and through employer-sponsored voluntary benefit programs and other 
affinity relationships.

Preferred

Preferred, based in Jacksonville, Florida, conducts business in 38 states and the District of Columbia. In 2011, the following 
states provided over half of the premium revenues in this segment: New York (19%), North Carolina (13%), California 
(12%) and Texas (10%).

Preferred primarily sells preferred and standard risk automobile and homeowners insurance. Preferred’s insurance products 
accounted for 53% of the aggregate insurance premium revenues of the Company’s property and casualty insurance business in 
2011. Its insurance products are marketed by approximately 2,700 independent insurance agents to individuals who have 
demonstrated favorable risk characteristics and loss history. 

Specialty

Specialty, based in Dallas, Texas, conducts business in 21 states, principally in the southwest and western United States. In 
2011, the following states provided more than three-fourths of the premium revenues in this segment: California (42%), Texas 
(18%), Washington (8%), Louisiana (4%) and Oregon (3%).

Specialty provides personal and commercial automobile insurance to value-minded consumers who have had difficulty 
obtaining standard or preferred risk insurance, usually because of their driving records, claims experience or premium payment 
history. Specialty’s insurance products accounted for 28% of the aggregate insurance premium revenues of the Company’s 

4

 
property and casualty insurance business in 2011. Specialty’s products are marketed through approximately 8,000 independent 
agents and brokers.

Direct

Direct, based in Chicago, Illinois, markets personal automobile, homeowners and renters insurance through a variety of direct-
to-consumer websites, including its own websites, marketing partners, employer and other affinity-sponsored relationships. The 
Direct segment’s automobile insurance products are available in 48 states and the District of Columbia. In 2011, the following 
states provided approximately two-thirds of the premium revenues in this segment: New York (15%), Florida (12%), California 
(10%), Michigan (8%), Texas (5%), Connecticut (5%), Pennsylvania (5%) and Georgia (5%). Direct’s insurance products 
accounted for 14% of the aggregate insurance premium revenues of the Company’s property and casualty insurance business in 
2011.

Direct writes a broad spectrum of personal automobile insurance risks ranging from preferred to non-standard personal 
automobile insurance risks and competes with companies that sell insurance directly to the consumer and employer-sponsored 
voluntary benefit programs, as well as companies that sell through agents. Direct also offers homeowners and renters insurance 
across 47 states and the District of Columbia, complementing its direct automobile insurance business.

Property and Casualty Loss and Loss Adjustment Expense Reserves

The Company’s reserves for losses and loss adjustment expenses (“LAE”) for property and casualty insurance (“Property and 
Casualty Insurance Reserves”) are reported using the Company’s estimate of its ultimate liability for losses and LAE for claims 
that occurred prior to the end of any given accounting period but have not yet been paid. Property and Casualty Insurance 
Reserves by business segment at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
Business Segments:

2011

2010

Preferred ...............................................................................................................................................
Specialty ...............................................................................................................................................
Direct ....................................................................................................................................................
Life and Health Insurance ....................................................................................................................
Total Business Segments...........................................................................................................................
Discontinued Operations...........................................................................................................................
Unallocated Reserves ................................................................................................................................
Total Property and Casualty Insurance Reserves......................................................................................

$

416.2
225.9
223.9
8.3
874.3
133.0
21.8
$ 1,029.1

$

420.5
250.8
235.6
20.8
927.7
163.9
27.1
$ 1,118.7

Certain reserves acquired in connection with a business acquisition from SCOR Reinsurance Company (“SCOR”) in 2002 (the 
“Unallocated Reserves”) are reinsured 100% by an insurance subsidiary of SCOR (see Note 6, “Property and Casualty 
Insurance Reserves,” to the Consolidated Financial Statements). The Company does not allocate these reserves to its business 
segments.

In estimating the Company’s Property and Casualty Insurance Reserves, the Company’s actuaries exercise professional 
judgment and must consider, and are influenced by, many variables that are difficult to quantify. Accordingly, the process of 
estimating and establishing the Company’s Property and Casualty Insurance Reserves is inherently uncertain and the actual 
ultimate net cost of claims may vary materially from the estimated amounts reserved. The reserving process is particularly 
imprecise for claims involving asbestos, environmental matters, construction defect and other emerging and/or long-tailed 
exposures that may not be discovered or reported until years after the insurance policy period has ended. Property and Casualty 
Insurance Reserves related to the Company’s Discontinued Operations are predominantly long-tailed exposures, of which $52.6 
million was related to asbestos, environmental matters and construction defect exposures at December 31, 2011. See MD&A, 
“Critical Accounting Estimates,” under the caption “Property and Casualty Insurance Reserves for Losses and Loss Adjustment 
Expenses” beginning on page 57 for a discussion of the Company’s reserving process and the factors considered by the 
Company’s actuaries in estimating the Company’s Property and Casualty Insurance Reserves.

5

 
The Company’s goal is to ensure that its total reserves for property and casualty insurance losses and LAE are adequate to cover 
all costs, while minimizing variation from the time reserves for losses and LAE are initially estimated until losses and LAE are 
fully developed. Changes in the Company’s estimates of these losses and LAE, also referred to as “development,” will occur 
over time and may be material. Favorable development is recognized and reported in the Consolidated Financial Statements 
when the Company decreases its previous estimate of ultimate losses and LAE and results in an increase in net income in the 
period recognized, whereas adverse development is recognized and reported in the Consolidated Financial Statements when the 
Company increases its previous estimate of ultimate losses and LAE and results in a decrease in net income. The Company 
recognized total favorable development of $33.1 million, $24.9 million and $80.9 million before tax in 2011, 2010 and 2009, 
respectively. Development for each of the Company’s continuing business segments and Unitrin Business Insurance in 2011, 
2010 and 2009 was:

DOLLARS IN MILLIONS
Continuing Operations:

Favorable (Adverse) Development
2009
2010
2011

Preferred ...........................................................................................................................
Specialty ...........................................................................................................................
Direct ................................................................................................................................
Life and Health Insurance.................................................................................................
Total Favorable Development from Continuing Operations, Net .........................................
Discontinued Operations:

$

$

19.1
9.4
3.9
2.6
35.0

$

23.8
(4.1)
6.8
(4.5)
22.0

60.5
7.9
12.1
(2.6)
77.9

Unitrin Business Insurance ...............................................................................................
Total Favorable Development, Net........................................................................................

$

(1.9)
33.1

$

2.9
24.9

$

3.0
80.9

Development in the Preferred segment comprised a substantial portion of the Company’s development reported in continuing 
operations in 2011, 2010 and 2009. See MD&A, “Critical Accounting Estimates,” under the caption “Property and Casualty 
Insurance Reserves for Losses and Loss Adjustment Expenses—Preferred Development” for additional information. Adverse 
development in the Life and Health Insurance segment in 2010 is due primarily to adverse development on certain hurricanes. 
See MD&A, “Catastrophes” and “Life and Health Insurance,” for additional information on the impact of catastrophes on the 
development reported for the Company’s Life and Health Insurance segment. See MD&A, “Catastrophes,” “Preferred,” 
“Specialty,” “Direct,” and “Life and Health Insurance” for the impact of development on the results reported by the Company’s 
business segments.

Development in Unitrin Business Insurance comprised all of the Company’s development reported in discontinued operations. 
In 2008, the Company sold its Unitrin Business Insurance operations. The Company retained Property and Casualty Insurance 
Reserves for unpaid insured losses that occurred prior to June 1, 2008, the effective date of the sale. 

See Note 6, “Property and Casualty Insurance Reserves,” to the Consolidated Financial Statements for a tabular reconciliation 
for the three most recent annual periods setting forth the Company’s Property and Casualty Insurance Reserves as of the 
beginning of each year, incurred losses and LAE for insured events of the current year, changes in incurred losses and LAE for 
insured events of prior years, payments of losses and LAE for insured events of the current year, payments of losses and LAE 
for insured events of prior years and the Company’s Property and Casualty Insurance Reserves at the end of the year and 
additional information regarding the nature of adjustments to incurred losses and LAE for insured events of prior years.

Ten Year Loss Development History

The following table illustrates the changes over time in the Company’s estimate of reserves for losses and LAE. The first 
section shows the amount of reserves reported in the Company’s consolidated financial statements as originally reported at the 
end of each calendar year. The second section, reading down, shows the cumulative amount of payments made through the end 
of each successive year with respect to that reserve liability. The third section, reading down, shows a re-estimation of the 
original reserve shown in the first section. In the third section, the original reserve is re-estimated using information that has 
become known in subsequent years and as trends become more apparent. The last section compares the latest re-estimate with 
the original estimate. Conditions and trends that affected development in the past may not necessarily repeat in the future. 
Accordingly, it may not be appropriate to extrapolate reserve deficiencies or redundancies based on this table.

6

 
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  8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company acquired Valley Group Inc. and its subsidiaries (“VGI”) in 1999. Under the agreement governing the acquisition 
of VGI, the Company was entitled to recover from the seller 90% of the unfavorable development of VGI’s pre-acquisition loss 
and LAE reserves, subject to a maximum recovery of $50 million. Reserve development shown in the preceding table for the 
years 2001 to 2004 is net of changes in the Company’s estimated recovery, which was received in 2004. Reserves increased in 
2002 and 2003 partly due to the Company’s acquisition of the personal lines business of Lumbermens Mutual Casualty 
Company. At the end of 2002, the Company also acquired two insurance companies from SCOR. Reinsurance recoverable in 
2003 and forward includes a recoverable from a subsidiary of SCOR under an indemnity reinsurance agreement whereby the 
subsidiary assumed the pre-acquisition liabilities of the two insurance companies acquired by the Company. In 2005, three 
major hurricanes that significantly impacted the Company (Katrina, Rita and Wilma) made landfall in the United States. 
Accordingly, reserves at December 31, 2005 increased as claims from these hurricanes were established for adjudication and 
declined in subsequent years as claims were paid. The Company acquired Merastar Insurance Company in 2007. Accordingly, 
reserves for this business are included in the table for 2007 and forward. In 2008, three major hurricanes that significantly 
impacted the Company (Dolly, Gustav and Ike) made landfall in the United States. Accordingly, reserves at December 31, 2008 
increased as claims from these hurricanes were established for adjudication and declined in subsequent years as claims were 
paid. The Company acquired Direct Response Corporation and its subsidiaries (“Direct Response”) in 2009. Accordingly, 
reserves for this business are included in the table for 2009 and forward. Under the agreement governing the acquisition of 
Direct Response, a portion of the purchase price was set aside in an escrow account. The Company was entitled to recover 75% 
of the unfavorable development of Direct Response’s pre-acquisition loss and LAE reserves from such escrow account. Reserve 
development shown in the preceding table for the years 2010 to 2011 is net of changes in the Company’s estimated recovery, 
which was received in 2011.

Reserve estimates increase or decrease as more information becomes known about individual claims and as changes in 
conditions and claims trends become more apparent. In 2011, the Company reduced Property and Casualty Insurance Reserves 
by $33.1 million to recognize favorable development of losses and LAE from prior accident years. Personal lines insurance 
losses and LAE reserves developed favorably by $29.3 million and commercial lines, including discontinued operations, 
insurance losses and LAE reserves developed favorably by $3.8 million. Personal lines insurance losses and LAE developed 
favorably in 2011 due primarily to the emergence of more favorable loss trends for the 2010, 2009 and 2008 accident years and 
favorable development on certain catastrophes.

In 2010, the Company reduced Property and Casualty Insurance Reserves by $24.9 million to recognize favorable development 
of losses and LAE from prior accident years. Personal lines insurance losses and LAE reserves developed favorably by $21.6 
million and commercial lines, including discontinued operations, insurance losses and LAE reserves developed favorably by 
$3.3 million. Personal lines insurance losses and LAE developed favorably in 2010 due primarily to the emergence of more 
favorable loss trends for the 2009, 2007 and 2006 accident years, partially offset by adverse development on certain hurricanes.

In 2009, the Company reduced Property and Casualty Insurance Reserves by $80.9 million to recognize favorable development 
of losses and LAE from prior accident years. Personal lines insurance losses and LAE reserves developed favorably by $72.3 
million and commercial lines, including discontinued operations, insurance losses and LAE reserves developed favorably by 
$8.6 million in 2009. Personal lines insurance losses and LAE reserves developed favorably in 2009 due primarily to the 
emergence of more favorable loss trends than expected for the 2007, 2006 and 2005 accident years due to the improvements in 
the Company’s claims handling procedures and favorable development on catastrophes.

In 2008, the Company reduced Property and Casualty Insurance Reserves by $79.3 million to recognize favorable development 
of losses and LAE from prior accident years.  Personal lines insurance losses and LAE reserves developed favorably by $45.8 
million and commercial lines insurance losses and LAE reserves developed favorably by $33.5 million in 2008. Personal lines 
insurance losses and LAE reserves developed favorably in 2008 due primarily to the emergence of more favorable loss trends 
than expected for the 2006 and 2005 accident years due to the improvements in the Company’s claims handling procedures, 
partially offset by adverse development of $8.9 million related to certain re-opened claims from Hurricane Rita, which occurred 
in the 2005 accident year. Commercial lines insurance losses and LAE reserves developed favorably in 2008 primarily in the 
Company’s discontinued operations. During the fourth quarter of 2008, the Company’s actuaries conducted their regular reserve 
review of the Unitrin Business Insurance run-off business for all traditional as well as more recent industry studies to re-
estimate asbestos, environmental and construction defect liabilities. These updated analyses, along with the actuaries’ regular 
reserve reviews during 2008, resulted in favorable reserve development of $29.7 million in 2008.

In 2007, the Company reduced Property and Casualty Insurance Reserves by $101.1 million to record favorable development of 
losses and LAE from prior accident years. Personal lines insurance losses and LAE and commercial lines insurance losses and 
LAE developed favorably by $44.4 million and $56.7 million, respectively, in 2007. The reserve reductions were primarily due 
to the emergence of more favorable loss trends than expected for the 2006, 2005 and 2004 accident years, partially due to the 

9

 
improvements in the Company’s claims handling procedures.

In 2006, the Company reduced Property and Casualty Insurance Reserves by $91.6 million to record favorable development of 
losses and LAE from prior accident years. Personal lines insurance losses and LAE and commercial lines insurance losses and 
LAE developed favorably by $63.6 million and $28.0 million, respectively, in 2006. The reserve reductions were primarily due 
to the emergence of more favorable loss trends than expected for the 2005 and 2004 accident years, partially due to the 
improvements in the Company’s claims handling procedures.

In 2005, the Company reduced Property and Casualty Insurance Reserves by $92.1 million to record favorable development of 
losses and LAE from prior accident years. Personal lines insurance losses and LAE and commercial lines insurance losses and 
LAE developed favorably by $73.1 million and $19.0 million, respectively, in 2005. The reserve reductions were primarily due 
to the emergence of more favorable loss trends than expected for the 2004 and 2003 accident years, partially due to 
improvements in the Company’s claims handling procedures.

In 2004, the Company reduced Property and Casualty Insurance Reserves by $39.0 million to record favorable development of 
losses and LAE from prior accident years. Personal lines insurance losses and LAE and commercial lines insurance losses and 
LAE developed favorably by $29.7 million and $9.3 million, respectively, in 2004. The reserve reductions were primarily due 
to favorable development of the 2003 accident year.

During 2001 and 2002, the Company increased Property and Casualty Insurance Reserves to record adverse development due 
to developing loss trends primarily related to construction defect, mold, automobile liability and product liability loss exposures 
in its commercial lines of business as well as personal automobile liability.

The Company does not discount property and casualty insurance reserves. There are no significant differences between the 
Company’s property and casualty reserves carried on a statutory basis and those computed in accordance with accounting 
principles generally accepted in the United States of America, except that such reserves for statutory reporting purposes are 
reported net of reinsurance in the statutory financial statements.

Catastrophe Losses

Catastrophes and storms are inherent risks of the property and casualty insurance business. These catastrophic events and 
natural disasters include, without limitation, hurricanes, tornadoes, earthquakes, hailstorms, wildfires, high winds and winter 
storms. Such events result in insured losses that are, and will continue to be, a material factor in the results of operations and 
financial position of Kemper’s property and casualty insurance companies. Further, because the level of insured losses that 
could occur in any one year cannot be accurately predicted, these losses contribute to material year-to-year fluctuations in the 
results of the operations and financial position of these companies. Specific types of catastrophic events are more likely to 
occur at certain times within the year than others. This factor adds an element of seasonality to property and casualty insurance 
claims. The occurrence and severity of catastrophic events are difficult to accurately predict in any year. However, some 
geographic locations are more susceptible to these events than others. The Company has endeavored to manage its direct 
insurance exposures in certain regions that are prone to naturally occurring catastrophic events through a combination of 
geographic diversification, restrictions on the amount and location of new business production in such regions, and reinsurance. 
The Company has adopted the industry-wide catastrophe classifications of storms and other events promulgated by Insurance 
Services Office, Inc. (“ISO”) to track and report losses related to catastrophes. ISO classifies a disaster as a catastrophe when 
the event causes $25 million or more in direct losses to property and affects a significant number of policyholders and insurers. 
ISO-classified catastrophes are assigned a unique serial number recognized throughout the insurance industry. The discussions 
throughout this 2011 Annual Report utilize ISO’s definition of catastrophes.

The process of estimating and establishing reserves for catastrophe losses is inherently uncertain and the actual ultimate cost of 
a claim, net of reinsurance recoveries, may vary materially from the estimated amount reserved. See Note 20, “Catastrophe 
Reinsurance,” to the Consolidated Financial Statements for a discussion of the factors that influence the process of estimating 
and establishing reserves for catastrophes.

Reinsurance

The Company manages its exposure to catastrophes and other natural disasters through a combination of geographical 
diversification, restrictions on the amount and location of new business production in certain regions, and reinsurance. To limit 
its exposures to catastrophic events, the Company maintains various primary catastrophe reinsurance programs for its property 
and casualty insurance businesses. Coverage for each primary catastrophe reinsurance program is provided in various layers. In 
addition to these programs, the Preferred segment purchases reinsurance for catastrophe losses in North Carolina at retentions 
lower than the Company’s primary catastrophe reinsurance programs. The Company also purchases reinsurance from the 

10

 
Florida Hurricane Catastrophe Fund (the “FHCF”) for hurricane losses in Florida at retentions lower than those described below 
for the Company’s primary catastrophe reinsurance programs. See Note 20, “Catastrophe Reinsurance,” to the Consolidated 
Financial Statements for information pertaining to the Company’s primary catastrophe reinsurance programs for 2011, 2010 and 
2009. The Company’s catastrophe reinsurance programs for 2012 are described below.

Coverage for each catastrophe reinsurance program effective January 1, 2012 is provided in various layers as presented below:

DOLLARS IN MILLIONS
Preferred, Direct and Specialty Segments

Catastrophe Losses
and LAE

In Excess of

Up to

Percentage
of Coverage

Retained ................................................................................................................
1st Layer of Coverage...........................................................................................
2nd Layer of Coverage .........................................................................................
3rd Layer of Coverage ..........................................................................................
4th Layer of Coverage ..........................................................................................

Life and Health Insurance Segment—Property Insurance Operations

Retained ................................................................................................................
1st Layer of Coverage...........................................................................................
2nd Layer of Coverage .........................................................................................

$

$

$

$

—
50.0
100.0
200.0
350.0

—
8.0
15.0

50.0
100.0
200.0
350.0
450.0

8.0
15.0
40.0

—%

65.0
95.0
90.0
50.0

—%

70.0
70.0

The estimated aggregate annual premiums in 2012 for the programs presented in the preceding table are $23.0 million for the 
Preferred, Direct and Specialty catastrophe reinsurance program and $1.9 million for the Life and Health Insurance catastrophe 
reinsurance program.

In the event that the Company’s incurred catastrophe losses and LAE covered by any of its catastrophe reinsurance programs 
exceed the retention for a particular layer, each of the aforementioned programs requires one reinstatement of such coverage. In 
such an instance, the Company is required to pay a reinstatement premium to the reinsurers to reinstate the full amount of 
reinsurance available under such layer. The reinstatement premium is a percentage of the original premium based on the ratio of 
the losses in excess of the Company’s retention to the reinsurers’ coverage limit.

In addition to the catastrophe loss exposures caused by natural events described above, Kemper’s property and casualty 
insurance companies are exposed to losses from catastrophic events that are not the result of acts of nature, such as acts of 
terrorism, the nature and level of which in any period are very difficult to predict. While there were no reported losses 
experienced by Kemper’s property and casualty insurance companies in relation to the terrorist attacks on September 11, 2001, 
the companies have reinsurance coverage to address certain exposures to potential future terrorist attacks. The reinsurance 
coverage for certified events, as designated by the federal government, is from the Terrorist Risk Insurance Act and the 
coverage for non-certified events is available in the catastrophe reinsurance program for Kemper’s property and casualty 
insurance companies. However, certain perils, such as biological, chemical, nuclear pollution or contamination, are excluded 
from the Company’s reinsurance coverage for non-certified events.

In addition to the catastrophe reinsurance programs described above, Kemper’s property and casualty insurance companies 
utilize other reinsurance arrangements to limit their maximum loss, provide greater diversification of risk and minimize 
exposures on larger risks.

Under the various reinsurance arrangements, Kemper’s property and casualty insurance companies are indemnified by 
reinsurers for certain losses incurred under insurance policies issued by the reinsurers. As indemnity reinsurance does not 
discharge an insurer from its direct obligations to policyholders on risks insured, Kemper’s property and casualty insurance 
companies remain directly liable. However, so long as the reinsurers meet their obligations, the net liability for Kemper’s 
property and casualty insurance companies is limited to the amount of risk that they retain. Kemper’s property and casualty 
insurance companies purchase their reinsurance only from reinsurers rated “A-” or better by A. M. Best at the time of purchase.

For further discussion of the reinsurance programs, see Note 6, “Property and Casualty Insurance Reserves,” Note 20, 
“Catastrophe Reinsurance,” and Note 21, “Other Reinsurance,” to the Consolidated Financial Statements.

11

 
Pricing

Pricing levels for property and casualty insurance are influenced by many factors, including the frequency and severity of 
claims, state regulation and legislation, competition, general business and economic conditions, including market rates of 
interest, inflation, expense levels, and judicial decisions. In addition, many state regulators require consideration of investment 
income when approving or setting rates, which reduces underwriting margins. See MD&A under the captions “Preferred,” 
“Specialty” and “Direct.”

Competition

Based on the most recent annual data published by A.M. Best, as of the end of 2010, there were 1,036 property and casualty 
insurance groups in the United States. Kemper’s property and casualty group is among the top 10% largest property and 
casualty insurance groups in the United States as measured by net written premiums, policyholders’ surplus and admitted assets. 
Among all personal lines automobile insurance writers, Kemper's property and casualty group is the 19th largest writer as 
measured by net written premiums.

In 2010, the property and casualty insurance industry’s estimated net premiums written were $430 billion, of which nearly 80% 
were accounted for by the top 50 groups of property and casualty insurance companies. Kemper’s property and casualty 
insurance companies wrote less than 1% of the industry’s estimated 2010 premium volume.

Property and casualty insurance is a highly competitive business, particularly with respect to personal automobile insurance. 
Kemper’s property and casualty insurance companies compete on the basis of, among other measures, (i) using suitable pricing 
segmentation, (ii) maintaining underwriting discipline, (iii) selling to selected markets, (iv) utilizing technological innovations 
for the marketing and sale of insurance, (v) controlling expenses, (vi) maintaining adequate ratings from A.M. Best and other 
ratings agencies and (vii) providing quality services to agents and policyholders.

Life and Health Insurance Business

The Company’s Life and Health Insurance segment consists of Kemper’s wholly-owned subsidiaries, United Insurance 
Company of America (“United Insurance”), The Reliable Life Insurance Company (“Reliable”), Union National Life Insurance 
Company (“Union National Life”), Mutual Savings Life Insurance Company (“Mutual Savings Life”), United Casualty 
Insurance Company of America (“United Casualty”), Union National Fire Insurance Company (“Union National Fire”), Mutual 
Savings Fire Insurance Company (“Mutual Savings Fire”) and Reserve National Insurance Company (“Reserve National”). As 
discussed below, United Insurance, Reliable, Union National Life, Mutual Savings Life, United Casualty, Union National Fire 
and Mutual Savings Fire (the “Kemper Home Service Companies”) distribute their products through a network of employee, or 
“career,” agents. Reserve National distributes its products through a network of exclusive independent agents. These career 
agents and independent agents are paid commissions for their services. 

In 2011, the following states provided approximately two-thirds of the premium revenues in this segment: Texas (21%), 
Louisiana (11%), Alabama (7%), Mississippi (6%), Illinois (4%), Florida (4%), Georgia (4%), North Carolina (4%) and 
Missouri (4%). Life insurance accounted for 18%, 17%, and 16% of the Company’s consolidated insurance premiums earned 
from continuing operations in 2011, 2010 and 2009, respectively. Life insurance accounted for 16%, 15% and 15% of the 
Company’s consolidated revenues from continuing operations in 2011, 2010 and 2009, respectively.

Kemper Home Service Companies

The Kemper Home Service Companies, based in St. Louis, Missouri, focus on providing individual life and health insurance 
products to customers of modest incomes who desire basic protection for themselves and their families. Their leading product is 
ordinary life insurance, including permanent and term insurance. Face amounts of these policies are lower than those of policies 
typically sold to higher income customers by other companies in the life insurance industry. Premiums average about $16 per 
policy per month. Permanent policies are offered primarily on a non-participating, guaranteed-cost basis. Approximately 79% 
of the Life and Health Insurance segment’s premium revenues are generated by the Kemper Home Service Companies.

The Kemper Home Service Companies employ nearly 2,600 career agents to distribute their products in 25 states and the 
District of Columbia. These career agents are full-time employees who call on customers in their homes to sell insurance 
products, provide services related to policies in force and collect premiums, typically monthly. These career agents also 
distribute certain property insurance products for the Kemper Home Service Companies.

12

 
Customers of the Kemper Home Service Companies generally are families with annual incomes of less than $25,000. 
According to the U.S. Bureau of the Census, in 2010, there were approximately 29 million households in the United States with 
less than $25,000 of annual income, representing approximately 24.9% of all U.S. households.

Reserve National

Reserve National, based in Oklahoma City, Oklahoma, is licensed in 35 states throughout the south, southwest and midwest, 
and specializes in the sale of Medicare Supplement insurance and limited health insurance coverages such as fixed indemnity, 
dental and vision, and accident-only plans, primarily to individuals in rural areas who often do not have access to a broad array 
of accident and health insurance products and services tailored to meet their individual and family needs. See MD&A, “Life 
and Health Insurance,” Note 5, “Goodwill,” to the Consolidated Financial Statements, “Regulation” under this Item 1 beginning 
on page 14 and Item 1A., “Risk Factors,” under the caption “The adaption of Reserve National’s business model in response to 
American health care reform may be unsuccessful,” for a discussion of the impact of American health care reform on Reserve 
National.

Reserve National has approximately 275 independent agents appointed to market and distribute its products. These agents 
typically represent only Reserve National.

Reinsurance

Consistent with insurance industry practice, the Company’s life and health insurance companies utilize reinsurance 
arrangements to limit their maximum loss, provide greater diversification of risk and minimize exposures on larger risks. 
Included among the segment’s reinsurance arrangements is excess of loss reinsurance coverage specifically designed to protect 
against losses arising from catastrophic events under the property insurance policies distributed by the Kemper Home Service 
Companies’ agents and written by Kemper’s subsidiaries, United Casualty, Union National Fire and Mutual Savings Fire, and 
reinsured by Kemper’s subsidiary, Trinity Universal Insurance Company (“Trinity”), or written by Capitol County Mutual Fire 
Insurance Company (“Capitol”), a mutual insurance company owned by its policyholders, and its subsidiary, Old Reliable 
Casualty Company (“ORCC”), and reinsured by Trinity. The annual catastrophe reinsurance program for the Kemper Home 
Service Companies, Capitol and ORCC is described above in the discussion of “Reinsurance” under “Property and Casualty 
Insurance Business” of this Item 1 beginning on page 10. Also see MD&A “Catastrophes” and Note 20, “Catastrophe 
Reinsurance,” to the Consolidated Financial Statements for additional information pertaining to the segment’s catastrophe 
reinsurance program.

Lapse Ratio

The lapse ratio is a measure of a life insurer’s loss of existing business. For a given year, this ratio is commonly computed as 
the total face amount of individual life insurance policies lapsed, surrendered, expired and decreased during such year, less 
policies increased and revived during such year, divided by the total face amount of policies at the beginning of the year plus 
the face amount of policies issued and reinsurance assumed in the prior year. The Life and Health Insurance segment’s lapse 
ratio for individual life insurance was 9%, 8% and 9% in 2011, 2010 and 2009, respectively.

The customer base served by the Kemper Home Service Companies and competing life insurance companies tends to have a 
higher incidence of lapse than other demographic segments of the population. Thus, to maintain or increase the level of its 
business, the Kemper Home Service Companies must write a high volume of new policies.

Pricing

Premiums for life and health insurance products are based on assumptions with respect to mortality, morbidity, investment 
yields, expenses, and lapses and are also affected by state laws and regulations, as well as competition. Pricing assumptions are 
based on the experience of Kemper’s life and health insurance subsidiaries, as well as the industry in general, depending on the 
factor being considered. The actual profit or loss produced by a product will vary from the anticipated profit if the actual 
experience differs from the assumptions used in pricing the product.

Premiums for policies sold by the Kemper Home Service Companies are set at levels designed to cover the relatively high cost 
of “in home” servicing of such policies. As a result of such higher expenses, incurred claims as a percentage of earned 
premiums tend to be lower for companies utilizing this method of distribution than the life insurance industry average.

Premiums for Medicare supplement and other accident and health policies must take into account the rising costs of medical 
care. The annual rate of medical cost inflation has historically been higher than the general rate of inflation, necessitating 
frequent rate increases, most of which are subject to approval by state regulatory agencies.

13

 
Competition

Based on the most recent data published by A.M. Best as of the end of 2010, there were 421 life and health insurance company 
groups in the United States. The Company’s Life and Health Insurance segment ranked in the top 25% of life and health 
insurance company groups, as measured by admitted assets (82nd), net premiums written (91st) and capital and surplus (90th).

Kemper’s life and health insurance subsidiaries generally compete by using appropriate pricing, selling to selected markets, 
controlling expenses, maintaining adequate ratings from A.M. Best and providing competitive services to agents and 
policyholders.

Investments

The quality, nature, and amount of the various types of investments that can be made by insurance companies are regulated by 
state laws. Depending on the state, these laws permit investments in qualified assets, including, but not limited to, municipal, 
state and federal government obligations, corporate bonds, real estate, preferred and common stocks, investment partnerships, 
limited liability investment companies and limited partnerships and mortgages where the value of the underlying real estate 
exceeds the amount of the loan.

The Company employs a total return investment strategy, with an emphasis on yield, while maintaining liquidity to meet both 
its short and long-term insurance obligations primarily through the combination of investment-grade fixed maturity investments 
and, to a lesser extent, equity securities with the potential for long-term price appreciation. See the discussions of the 
Company’s investments under the headings “Investment Results,” “Investment Quality and Concentrations,” “Investments in 
Limited Liability Investment Companies and Limited Partnerships,” “Liquidity and Capital Resources” and “Critical 
Accounting Estimates,” in the MD&A, “Quantitative and Qualitative Disclosures about Market Risk,” in Item 7A and Note 4, 
“Investments,” Note 14, “Income from Investments,” and Note 22, “Fair Value Measurements,” to the Consolidated Financial 
Statements.

Insurance Regulation

Regulation

Kemper is subject to the insurance holding company laws of a number of states. Certain dividends and distributions by an 
insurance subsidiary are subject to approval by the insurance regulators of the state of incorporation of such subsidiary. Other 
significant transactions between an insurance subsidiary and its holding company or other subsidiaries of the holding company 
may require approval by insurance regulators in the state of incorporation of each of the insurance subsidiaries participating in 
such transactions.

Kemper’s insurance subsidiaries are subject to extensive regulation in the states in which they do business. Such regulation 
pertains to a variety of matters, including, but not limited to, policy forms, premium rate plans, licensing of agents, licenses to 
transact business, trade practices, claims practices, investments and solvency. The majority of Kemper’s insurance operations 
are in states requiring prior approval by regulators before proposed rates for property, casualty, or health insurance policies may 
be implemented. However, rates proposed for life insurance generally become effective immediately upon filing with a state, 
even though the same state may require prior rate approval for other types of insurance. Insurance regulatory authorities 
perform periodic examinations of an insurer’s market conduct and other affairs. Kemper’s health insurance subsidiaries are also 
subject to certain regulation by the federal government. For example, the Health Care Acts, and the regulations promulgated 
thereunder, have already established or will establish minimum loss ratios, rating restrictions, mandates for essential health 
benefit coverages, and restrictions or prohibitions on pre-existing condition exclusions and annual and lifetime policy limits for 
health insurance policies. 

Insurance companies are required to report their financial condition and results of operation in accordance with statutory 
accounting principles prescribed or permitted by state insurance regulators in conjunction with the National Association of 
Insurance Commissioners (the “NAIC”). State insurance regulators also prescribe the form and content of statutory financial 
statements, perform periodic financial examinations of insurers, set minimum reserve and loss ratio requirements, establish 
standards for the types and amounts of investments and require minimum capital and surplus levels. Such statutory capital and 
surplus requirements include risk-based capital (“RBC”) rules promulgated by the NAIC. These RBC standards are intended to 
assess the level of risk inherent in an insurance company’s business and consider items such as asset risk, credit risk, 
underwriting risk and other business risks relevant to its operations. In accordance with RBC formulas, a company’s RBC 
requirements are calculated and compared to its total adjusted capital to determine whether regulatory intervention is warranted. 
At December 31, 2011, the total adjusted capital of each of Kemper’s insurance subsidiaries exceeded the minimum levels 
required under RBC rules.

14

 
Kemper’s insurance subsidiaries are required under the guaranty fund laws of most states in which they transact business to pay 
assessments up to prescribed limits to fund policyholder losses or liabilities of insolvent insurance companies. Kemper’s 
insurance subsidiaries also are required to participate in various involuntary pools or assigned risk pools, principally involving 
windstorms and high risk drivers. In most states, the involuntary pool participation of Kemper’s insurance subsidiaries is in 
proportion to their voluntary writings of related lines of business in such states.

In addition to the regulatory requirements described above, a number of legislative and regulatory measures pending or recently 
approved may significantly affect the insurance business in a variety of ways. In particular, the NAIC adopted extensive 
modifications to its Model Insurance Holding Company System Regulatory Act and related regulation in December 2010. At 
least three states have already adopted legislation that incorporates the principal aspects of the NAIC’s proposed revisions, and 
it is reasonable to assume that the various other state legislatures and regulators will enact conforming revisions into law to 
maintain their accredited status with the NAIC. These modifications will, among other things, substantially expand the 
oversight and examination powers of state insurance regulators not only with respect to licensed insurance companies, but also 
with respect to their presently unregulated non-insurance affiliates, and impose new reporting requirements on the ultimate 
controlling persons of such insurance companies in respect of, among other things, enterprise risk to the organization as a 
whole, affiliated transactions, and any divestiture of controlling interests in an insurer. Other significant measures enacted in 
recent years include, among other things, tort reform, the Health Care Acts, the Dodd-Frank Act, consumer privacy 
requirements, credit score regulation, producer compensation regulations, corporate governance requirements and financial 
services deregulation initiatives. 

State insurance laws intended primarily for the protection of policyholders contain certain requirements that must be met prior 
to any change of control of an insurance company or insurance holding company that is domiciled or, in some cases, an 
insurance company having such substantial business that it is deemed commercially domiciled, in that state. These requirements 
may include the advance filing of specific information with the state insurance regulators, a public hearing on the matter, and 
the review and approval of the change of control by such regulators. The Company has insurance subsidiaries domiciled in 
either Alabama, California, Illinois, Louisiana, Missouri, New York, Oklahoma, Oregon, Texas or Wisconsin. In these states, 
except Alabama, “control” generally is presumed to exist through the direct or indirect ownership of 10% or more of the voting 
securities of an insurance company. Control is presumed to exist in Alabama with a 5% or more ownership interest in such 
securities. Any purchase of Kemper’s shares that would result in the purchaser owning Kemper’s voting securities in the 
foregoing percentages for the states indicated would be presumed to result in the acquisition of control of Kemper’s insurance 
subsidiaries in those states. Therefore, acquisitions subject to the 10% threshold generally would require the prior approval of 
the insurance regulatory authorities in each state in which Kemper’s insurance subsidiaries are domiciled or deemed to be 
commercially domiciled, including those in Alabama, while acquisitions subject to the 5% threshold generally would require 
the prior approval of only Alabama regulatory authorities. In addition, many states require pre-acquisition notification to the 
state insurance regulators of a change of control of an insurance company licensed in that state if specific market concentration 
thresholds would be triggered by the acquisition. While those pre-acquisition notification statutes generally do not authorize the 
state insurance regulators to disapprove the change of control, they do authorize the issuance of a cease and desist order with 
respect to the insurance company if certain conditions, such as undue market concentration, would result from the acquisition. 
These insurance regulatory requirements may deter, delay or prevent transactions effecting control of the Company or the 
ownership of Kemper’s voting securities, including transactions that could be advantageous to Kemper’s shareholders.

Dodd-Frank Act

In July 2010, the Dodd-Frank Act (the “DFA”) was enacted into law. The DFA effects a profound increase in the regulation of 
the financial services industry. Among other things, the DFA forms within the Treasury Department a Federal Insurance Office 
that is charged with monitoring all aspects of the insurance industry, gathering data, and conducting a study on methods to 
modernize and improve the insurance regulatory system in the United States. A report on this study is required to be delivered 
to Congress within 18 months after enactment of the DFA and could be influential in reshaping the current state-based 
insurance regulatory system and/or introducing a direct federal role in such regulation.

15

 
Item 1A.  Risk Factors.

Most issuers, including Kemper, are exposed to numerous risk factors that could cause actual results to differ materially from 
recent results or anticipated future results. The following discussion details the significant risk factors that are more specific to 
the Company. In addition to those described below, the Company’s business, financial condition and results of operation could 
be materially affected by other factors not presently known by, or considered material to, the Company. Readers are advised to 
consider these factors along with the other information included in this 2011 Annual Report, and to consult any further 
disclosures Kemper makes on related subjects in its filings with the SEC.

Catastrophe losses, whether resulting from natural disasters, terrorism or other man-made events, and reinsurance risks 
could adversely affect the Company’s results of operations, liquidity or financial condition.

Kemper’s property and casualty insurance subsidiaries are subject to claims arising out of catastrophes that may have a 
significant effect on their results of operations, liquidity and financial condition. Catastrophes can be caused by various events, 
including, but not limited to, hurricanes, tornadoes, windstorms, earthquakes, hail storms, explosions, severe winter weather 
and wildfires and may include man-made events, such as terrorist attacks and hazardous material spills. The incidence, 
frequency and severity of catastrophes are inherently unpredictable, and may be impacted by the uncertain effects of climate 
change. The extent of the Company’s losses from a catastrophe is a function of both the total amount of insured exposure in the 
area affected by the event and the severity of the event.

Kemper’s Life and Health Insurance subsidiaries are particularly exposed to risks of catastrophic mortality, such as pandemic or 
other events that result in large numbers of deaths. In addition, the occurrence of such an event in a concentrated geographic 
area could have a severe disruptive effect on the Company’s workforce and business operations. The likelihood and severity of 
such events can not be predicted and are difficult to estimate.

Kemper’s insurance subsidiaries seek to reduce their exposure to catastrophe losses through underwriting strategies and the 
purchase of catastrophe reinsurance. Reinsurance does not relieve Kemper’s insurance subsidiaries of their direct liability to 
their policyholders. As long as the reinsurers meet their obligations, the net liability for Kemper’s insurance subsidiaries is 
limited to the amount of risk that they retain. While the Company’s principal reinsurers are each rated “A-” or better by A.M. 
Best at the time reinsurance is purchased, the Company cannot be certain that reinsurers will pay the amounts due from them 
either now, in the future, or on a timely basis. A reinsurer’s insolvency or inability to make payments under the terms of its 
reinsurance agreement with Kemper’s insurance subsidiaries could have a material adverse effect on the Company’s financial 
position, results of operations and liquidity.

In addition, market conditions beyond the Company’s control determine the availability and cost of the reinsurance protection 
that Kemper’s insurance subsidiaries may purchase. A decrease in the amount of reinsurance protection that Kemper’s 
insurance subsidiaries purchase generally should decrease their cost of reinsurance, but increase their risk of loss. An increase 
in the amount of reinsurance protection that Kemper’s insurance subsidiaries purchase generally should increase their cost of 
reinsurance, but decrease their risk of loss. However, if the amount of available reinsurance is reduced, Kemper’s insurance 
subsidiaries could pay more for the same level, or a lower level, of reinsurance coverage. Accordingly, the Company may be 
forced to incur additional expenses for reinsurance or may not be able to obtain sufficient reinsurance on acceptable terms, 
which could adversely affect the ability of Kemper’s insurance subsidiaries to write future insurance policies or result in their 
retaining more risk with respect to such insurance policies.

Estimating losses and LAE for determining property and casualty insurance reserves, or determining premium rates, is 
inherently uncertain, and the Company’s results of operations may be materially impacted if the Company’s insurance 
reserves or premium rates are insufficient.

The Company establishes loss and LAE reserves to cover estimated liabilities, which remain unpaid as of the end of each 
accounting period, and to investigate and settle all claims incurred under the property and casualty insurance policies that it has 
issued. Loss and LAE reserves are established for claims that have been reported to the Company as of the end of the 
accounting period, as well as for claims that have occurred but have not yet been reported to the Company. The estimates of 
loss and LAE reserves are based on the Company’s assessment of the facts and circumstances known to it at the time, as well as 
estimates of the impact of future trends in the severity of claims, the frequency of claims and other factors. See MD&A, 
“Critical Accounting Estimates,” under the caption “Property and Casualty Insurance Reserves for Losses and Loss Adjustment 
Expenses” beginning on page 57 for a discussion of the Company’s reserving process and the factors considered by the 
Company’s actuaries in estimating the Company’s Property and Casualty Insurance Reserves.

16

 
As the process of estimating property and casualty insurance reserves is inherently uncertain, the reserves established by the 
Company are not precise estimates of liability and could prove to be inadequate to cover its ultimate losses and expenses for 
insured events that have occurred. The process of estimating loss reserves is complex and imprecise. The estimate of the 
ultimate cost of claims for insured events that have occurred must take into consideration many factors that are dependent on 
the outcome of future events associated with the reporting, investigation and settlement of claims. The impacts on the 
Company’s estimates of property and casualty insurance reserves from these factors are difficult to assess accurately. A change 
in any one or more of the factors is likely to result in a projected ultimate loss that is different than the previous projected 
ultimate loss, and may have a material impact on the Company’s estimate of the projected ultimate loss. Increases in the 
estimates of ultimate losses and LAE will decrease earnings, while decreases in such estimates will increase earnings, as 
reported by the Company in the results of its operations for the periods in which the changes to the estimates are made by the 
Company.

The Company’s actuaries also consider trends in the severity and frequency of claims and other factors, when determining the 
premium rates to charge for its property and casualty insurance products. An unanticipated change in any one or more of these 
factors or trends, as well as a change in competitive conditions, may also result in inadequate premium rates charged for 
insurance policies issued by Kemper’s property and casualty insurance subsidiaries in the future. Such pricing inadequacies 
could have a material impact on the Company’s operating results.

The Direct segment may not reach profitability or an adequate rate of return.

The Direct segment reported significant operating losses in 2011 and 2009 and operated slightly below break-even in 2010. The 
Company has taken a number of actions intended to improve Direct’s operating results including, but not limited to, 
implementing premium rate increases in most states, non-renewing policies in certain states, subject to regulatory restrictions, 
improving insurance risk selection and retention, reducing marketing spending, modifying its direct marketing program to 
target a better response rate and introducing new products and a new brand. However, there is no assurance that Direct will be 
profitable or reach an adequate rate of return in future years.

The adaption of Reserve National’s business model in response to American health care reform may be unsuccessful.

Reserve National’s business model, which focuses on providing limited health insurance coverages to persons who lack access 
to traditional private options, is likely to be adversely affected by the Health Care Acts. In response, Reserve National has 
begun adapting its business model by placing emphasis on designing and selling supplemental health insurance products that 
are not subject to the Health Care Acts and ceasing to issue health insurance products that are subject to the Health Care Acts. 
In particular, Reserve National has ceased issuing health insurance products that are subject to certain provisions that establish 
minimum loss ratios for health insurance policies significantly above the levels historically experienced by Reserve National. 
While this action is likely to mitigate Reserve National’s risk, the minimum loss provisions could adversely impact its ability to 
achieve an adequate return on its renewal book of such health insurance products. If Reserve National’s sales of  supplemental 
health insurance products that are not subject to the Health Care Acts are insufficient to offset the loss of business subject to the 
Health Care Acts, a significant loss of business for Reserve National may result. A significant loss of business could have a 
material adverse effect on the financial condition, the results of operations and the valuation of Reserve National.

Kemper is dependent on receiving dividends from its subsidiaries to service its debt and to pay dividends to its shareholders.

As a holding company with no business operations of its own, Kemper depends on the dividend income that it receives from its 
subsidiaries as the primary source of funds to pay interest and principal on its outstanding debt obligations and to pay dividends 
to its shareholders. Kemper’s insurance subsidiaries are subject to significant regulatory restrictions under state insurance laws 
and regulations which limit their ability to declare and pay dividends. These laws and regulations impose minimum solvency 
and liquidity requirements on dividends between affiliated companies and require prior notice to, and may require approval 
from, state insurance regulators before dividends can be paid. The inability of one or more of Kemper’s insurance subsidiaries 
to pay sufficient dividends to Kemper may materially affect Kemper’s ability to timely pay its debt obligations or to pay 
dividends to its shareholders.

A significant downgrade in the ratings of Kemper or its insurance subsidiaries could adversely affect the Company.

Third-party ratings agencies, such as A.M. Best, assess the financial strength and rate the claims-paying ability of insurance 
companies based on criteria established by the ratings agencies. Third-party ratings are important competitive factors in the 
insurance industry. Financial strength ratings are used to assess the financial strength and quality of insurers. A significant 
downgrade by a recognized ratings agency in the ratings of Kemper’s insurance subsidiaries, particularly those that market their 
products through independent agents, affinity relationships or the internet or other direct marketing channels, could result in a 

17

 
substantial loss of business if agents or policyholders of such subsidiaries move to other companies with higher claims-paying 
and financial strength ratings. Any substantial loss of business could have a material adverse effect on the financial condition 
and results of operations of such subsidiaries. A downgrade in Kemper’s credit rating by Standard & Poor’s (“S&P”), Moody’s 
Investors Services (“Moody’s”) or Fitch Ratings (“Fitch”) may reduce Kemper’s ability to access the capital markets for 
general corporate purposes or refinance existing debt.

Kemper’s insurance subsidiaries are subject to significant regulation by state insurance departments.

Kemper’s insurance subsidiaries are subject to extensive regulation in the states in which they do business. Current regulations 
encompass a wide variety of matters, including policy forms, premium rates, licensing, trade practices, claims practices, 
investment standards, statutory capital and surplus requirements, reserve and loss ratio requirements, restrictions on transactions 
among affiliates and consumer privacy.

Insurance regulatory agencies conduct periodic examinations of Kemper’s insurance subsidiaries and require the filing of 
annual and other reports relating to financial condition, holding company issues and other matters. If an insurance company 
fails to obtain required licenses or approvals, or if any of Kemper’s insurance subsidiaries fail to comply with other regulatory 
requirements, the regulatory agencies can suspend or delay their operations or licenses, require corrective action, and impose 
penalties or other remedies available under the applicable laws and regulations.

These laws and regulations, and their interpretation by the various regulatory agencies and courts, are undergoing continual 
revision and expansion. The regulatory structures in the financial services industry have come under intense scrutiny as a result 
of the turmoil experienced by the financial markets. While it is not possible to predict how new legislation or regulations or 
new interpretations of existing laws and regulations may impact the operations of Kemper’s subsidiaries, two recent 
developments have the potential to significantly impact such operations.

In July 2010, the DFA was enacted into law. For more information about the potential impact of the DFA on the Company’s 
operations, see “Dodd-Frank Act” under “Regulation” in Item 1, beginning on page 15.

In addition, the NAIC adopted extensive modifications to its Model Insurance Holding Company System Regulatory Act and 
related regulation in December 2010. At least three states have already adopted legislation that incorporates the principal 
aspects of the NAIC’s proposed revisions, and it is reasonable to assume that the various other state legislatures and regulators 
will enact conforming revisions into law to maintain their accredited status with the NAIC. These modifications will, among 
other things, substantially expand the oversight and examination powers of state insurance regulators, not only with respect to 
licensed insurance companies, but also with respect to their presently unregulated non-insurance affiliates, and will impose new 
reporting requirements on the ultimate controlling persons of such insurance companies with respect to, among other things, 
enterprise risk to the organization as a whole, affiliated transactions, and any divestiture of controlling interests in an insurer.

These new developments (including regulations that have been or that are required to be promulgated under the DFA), as well 
as significant changes in, or new interpretations of, existing laws and regulations could make it more expensive for Kemper’s 
subsidiaries to conduct their businesses and could materially affect the profitability of their operations and the Company’s 
financial results. See the discussion in the risk factor above entitled “The adaption of Reserve National’s business model in 
response to American health care reform may be unsuccessful” regarding the potential effect of the Health Care Acts on 
Reserve National’s business model. For a more detailed discussion of the regulations applicable to Kemper’s subsidiaries, see 
“Insurance Regulation” under “Regulation” in Item 1, beginning on page 14.

The Company is subject to interest rate risk and credit risk in its fixed maturity investment portfolio.

One of the Company’s primary market risk exposures is to changes in interest rates. A decline in market interest rates could 
have an adverse effect on the Company’s investment income as it invests cash in new investments that may yield less than the 
portfolio’s average rate. In a declining interest rate environment, borrowers may seek to refinance their borrowings at lower 
rates and, accordingly, prepay or redeem securities the Company holds as investments more quickly than the Company initially 
expected. Such prepayment or redemption action may cause the Company to reinvest the redeemed proceeds in lower yielding 
investments. An increase in market interest rates could also have an adverse effect on the value of the Company’s investment 
portfolio, for example, by decreasing the fair values of the fixed income securities that comprise a substantial majority of its 
investment portfolio.

18

 
The Company’s fixed maturity investment portfolio is subject to credit risk from the issuers of the securities in the portfolio. 
Deterioration in the financial conditions of the issuers could result in a decline in the fair value of the Company’s fixed maturity 
investment portfolio. Deterioration in the financial conditions of the issuers could also result in issuer defaults and impact the 
Company’s ability to recover the reported value of its fixed maturity investment portfolio. Accordingly, deterioration in the 
credit quality of the Company’s investment portfolio could adversely affect the Company’s operating results and financial 
position.

The Company’s investments in limited liability investment companies and limited partnerships are concentrated in 
companies and partnerships that invest in distressed and mezzanine debt and secondary transactions.

At December 31, 2011, Kemper’s insurance subsidiaries had $306.3 million invested in limited liability investment companies 
and limited partnerships accounted for under the equity method of accounting (“Equity Method Limited Liability 
Investments”), that invest in distressed and mezzanine debt of other companies and secondary transactions. In addition, 
Kemper’s insurance subsidiaries had unfunded commitments to invest an additional $132.2 million at December 31, 2011, 
including $78.8 million of unfunded commitments related to investments reported as Other Equity Interests and included in 
Equity Securities in the Consolidated Balance Sheet, in limited liability investment companies and limited partnerships. Such 
unfunded commitments generally may be used to fund additional investments made, or losses incurred, by such limited liability 
investment companies and limited partnerships. The underlying investments of such limited liability investment companies and 
limited partnerships generally provide opportunities for higher returns, but at a higher risk than investment-grade investments. 
General economic swings influence the performance of the underlying investments in distressed and mezzanine debt and 
secondary transactions. Kemper’s insurance subsidiaries have also made direct investments in the same or similar distressed 
and mezzanine debt securities of certain issuers in which such limited liability investment companies and limited partnerships 
have made investments, which could exacerbate any losses attributable to poor performance of any such investments. A severe 
and continued downturn in the economy may result in deterioration in the business prospects of the issuers of the underlying 
investments that could adversely affect the Company’s operating results and financial position.

The insurance industry is highly competitive.

The Company’s insurance businesses face significant competition, and its ability to compete is affected by a variety of issues 
relative to others in the industry, such as product pricing, service quality, financial strength and name recognition. Competitive 
success is based on many factors, including, but not limited to, the following:

Selection of agents, web portals and other business partners;

•  Competitiveness of prices charged for insurance policies;
• 
•  Compensation paid to agents;
•  Underwriting discipline;
• 
Selectiveness of sales markets;
•  Effectiveness of marketing materials;
• 
Product and technological innovation;
•  Ability to detect and prevent fraudulent insurance claims;
•  Ability to control operating expenses;
•  Adequacy of ratings from A.M. Best; and
•  Quality of services provided to agents and policyholders.

The inability to compete effectively in any of the Company’s insurance businesses could materially reduce the Company’s 
customer base and revenues, and could adversely affect the future results and financial condition of the Company.

The Company is in the process of re-branding its operations under the Kemper name. While the Company believes that the 
Kemper name has more name recognition than the names used in some of its operations, there can be no assurance that such re-
branding efforts will be successful. See “Change in Name of Company and Re-branding” in Item 1 of Part I beginning on page 
3.

See “Competition” in Item 1 of Part I beginning on page 12 and page 14, for more information on the competitive rankings in 
the property and casualty insurance markets and the life and health insurance markets, respectively, in the United States.

19

 
The effects of an evolving legal and regulatory landscape on Kemper’s insurance subsidiaries are uncertain. 

The legal and regulatory landscape within which the Company and its subsidiaries conduct their businesses is often 
unpredictable. As industry practices and regulatory, judicial, political, social and other conditions change, unexpected and 
unintended issues may emerge. These emerging practices, conditions and issues could adversely affect Kemper’s insurance 
subsidiaries in a variety of ways, including by expansion of coverages beyond their underwriting intent, by increasing the 
number or size of claims or accelerating the payment of claims. Industry practices that were considered legally-compliant and 
reasonable for years may suddenly be deemed unacceptable by virtue of an unexpected court or regulatory ruling or changes in 
regulatory enforcement policies and practices. Anticipating such shifts in the law and the impact they may have on the 
Company and its operations is a difficult task and there can be no assurances that the Company will not encounter such shifts in 
the future. The effects of such changes are hard to predict, but could materially affect the financial results of the Company. 

Legal and regulatory proceedings are unpredictable.

Kemper and its subsidiaries are from time to time involved in lawsuits, regulatory inquiries, and other legal proceedings arising 
out of the ordinary course of their businesses. Some of these proceedings may involve matters particular to the Company or one 
or more of its subsidiaries, while others may pertain to business practices in the industry in which the Company and its 
subsidiaries operate. Some lawsuits may seek class action status that, if granted, could expose the Company to potentially 
significant liability by virtue of the size of the putative classes. These matters raise difficult factual and legal issues and are 
subject to uncertainties and complexities, and the outcomes of these matters are difficult to predict, and the amounts or ranges 
of potential loss at particular stages in the proceedings are in most cases difficult or impossible to ascertain. A further 
complication is that even where the possibility of an adverse outcome is deemed to be remote using traditional legal analysis, 
juries sometimes can and do substitute their subjective views in place of facts and established legal principles. Given the 
unpredictability of the legal and regulatory landscape in which the Company operates, there can be no assurance that one or 
more of these matters will not produce a result which could have a material adverse effect on the Company’s consolidated 
financial results for any given period. 

For information about the Company’s pending litigation, see Item 3, “Legal Proceedings,” beginning on page 21.

Managing technology initiatives to address business developments and increasing data security regulations and risks present 
significant challenges to the Company.

While technological developments can streamline many business processes and ultimately reduce the cost of operations, 
technology initiatives can present short-term cost and implementation risks. In addition, projections of expenses, 
implementation schedules and utility of results may be inaccurate and can escalate over time. The financial services industry is 
highly regulated, and the Company faces rising costs and competing time constraints in meeting compliance requirements of 
new and proposed regulations. Companies operating in the financial services industry obtain and store vast amounts of personal 
data. The expanding volume and sophistication of computer viruses, hackers and other external hazards may increase the 
vulnerability of the Company’s data systems, including, but not limited to, the personal data used in and stored on such systems, 
to security breaches. These increased risks and expanding regulatory requirements, including requirements related to personal 
data security, expose the Company to potential data loss and damages and significant increases in compliance and litigation 
costs.

In addition, non-compliance with the Payment Card Industry Data Security Standard, an information security standard for 
organizations that handle cardholder information for the major debit, credit, prepaid, e-purse, ATM and point-of-sale cards, 
could result in fines from such organizations or the inability to transact business with customers using these cards.

Item 1B. 

Unresolved Staff Comments.

Not applicable.

Item 2. 

Properties.

Owned Properties 

The Company owns the 41-story office building at One East Wacker Drive, Chicago, Illinois, that houses the executive offices 
of Kemper and the home office of its Direct operations, which together occupy approximately 52,000 square feet of the 527,000 
rentable square feet in the building. In addition, Kemper’s subsidiaries together own and occupy 13 buildings located in 7 states 
consisting of approximately 42,000 square feet in the aggregate. Kemper’s subsidiaries hold additional properties solely for 
investment purposes that are not utilized by Kemper or its subsidiaries.

20

 
Leased Facilities

Preferred leases facilities with an aggregate square footage of approximately 195,000 at 9 locations in 9 states. The latest 
expiration date of the existing leases is in September of 2018.

Specialty leases facilities with an aggregate square footage of approximately 107,000 at 3 locations in 3 states. The latest 
expiration date of the existing leases is in September of 2018.

Direct leases facilities with an aggregate square footage of approximately 199,000 at 6 locations in 5 states. The latest 
expiration date of the existing leases is in October of 2016.

Preferred, Specialty and Direct share leased facilities with an aggregate square footage of approximately 138,000 at 15 
locations in 8 states. The latest expiration date of the existing leases is in September of 2018.

Kemper’s Life and Health Insurance segment leases facilities with aggregate square footage of approximately 508,000 at 125 
locations in 26 states. The latest expiration date of the existing leases is in October of 2019.

Kemper’s corporate data processing operation leases facilities with aggregate square footage of approximately 36,000 square 
feet at 2 locations in 2 states. The latest expiration date of the existing leases is in September of 2018.

Fireside Bank leases facilities with an aggregate square footage of approximately 63,000 at 2 locations in 2 states. The latest 
expiration date of the existing leases is in August of 2014.

The properties described above are in good condition. The properties utilized in the Company’s operations consist of facilities 
suitable for general office space, call centers and data processing operations.

Item 3. 

Legal Proceedings.

Proceedings

In the ordinary course of its businesses, the Company is involved in legal proceedings, including lawsuits, regulatory 
examinations and inquiries. Based on currently available information, the Company does not believe that it is reasonably 
possible that any of its pending legal proceedings will have a material effect on the Company’s financial statements.

Item 4. 

(Removed and Reserved)

21

 
Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities.

PART II

Market Information

Kemper’s common stock is traded on the New York Stock Exchange (the “NYSE”) under the symbol of “KMPR.” Quarterly 
information pertaining to market prices of Kemper common stock in 2011 and 2010 is presented below.

DOLLARS PER SHARE
Common Stock Market Prices:

High.....................................................................
Low .....................................................................
Close....................................................................

DOLLARS PER SHARE
Common Stock Market Prices:

High.....................................................................
Low .....................................................................
Close....................................................................

Holders

Three Months Ended

Mar 31,
2011

Jun 30,
2011

Sep 30,
2011

Dec 31,
2011

Year Ended
Dec 31,
2011

$

$

$

$

31.11
30.68
30.88

Mar 31,
2010

28.71
21.63
28.05

$

31.69
27.80
29.67

30.11
22.25
23.96

Three Months Ended

Jun 30,
2010

Sep 30,
2010

$

31.12
24.39
25.60

28.23
22.70
24.39

$

$

$

29.71
22.07
29.21

31.69
22.07
29.21

Dec 31,
2010

Year Ended

Dec 31,
2010

$

26.03
22.81
24.54

31.12
21.63
24.54

As of January 19, 2012, the number of record holders of Kemper’s common stock was approximately 4,950.

Dividends

Quareterly information pertaining to payment of dividends on Kemper's common stock is presented below.

DOLLARS PER SHARE
Cash Dividends Paid to Shareholders (per share) ......

DOLLARS PER SHARE
Cash Dividends Paid to Shareholders (per share) ......

Three Months Ended

Mar 31,
2011

Jun 30,
2011

Sep 30,
2011

Dec 31,
2011

Year Ended

Dec 31,
2011

0.24

$

0.24

$

0.24

$

0.24

$

0.96

Three Months Ended

Mar 31,
2010

Jun 30,
2010

Sep 30,
2010

Dec 31,
2010

Year Ended

Dec 31,
2010

0.22

$

0.22

$

0.22

$

0.22

$

0.88

$

$

Kemper’s insurance subsidiaries are subject to various state insurance laws that restrict the ability of these insurance 
subsidiaries to pay dividends without prior regulatory approval. In addition, Kemper’s automobile finance subsidiary, Fireside 
Bank, is subject to certain risk-based capital regulations having the effect of limiting the amount of dividends that may be paid 
by Fireside Bank. See MD&A, “Liquidity and Capital Resources” and Note 9, “Shareholders' Equity,” to the Consolidated 
Financial Statements for information on Kemper’s ability and intent to pay dividends.

22

 
Issuer Purchases of Equity Securities

Information pertaining to purchases of Kemper common stock for the three months ended December 31, 2011 follows.

Period
October 1 - October 31, 2011.................................
November 1 - November 30, 2011.........................
December 1 - December 31, 2011..........................

Total

Maximum

Number of Shares

Dollar Value of Shares

Average

Purchased as Part

that May Yet Be

Total

Price

of Publicly

Purchased Under

Number of Shares

Paid per

Announced Plans

the Plans or Programs

Purchased (1)

Share

or Programs (1)

(Dollars in Millions)

—

—

N/A

N/A

—

—

203,545

$

27.67

203,545

$

$

$

278.3

278.3

272.7

(1) On February 2, 2011, Kemper’s Board of Directors authorized the repurchase of up to $300 million of Kemper’s common 
stock. The repurchase program does not have an expiration date. 

The preceding table does not include shares withheld or surrendered, either actually or constructively, to satisfy the exercise price 
and/or tax withholding obligations relating to the exercise of stock options or stock appreciation rights under Kemper’s long-term 
equity-based compensation plans or shares withheld to satisfy tax withholding obligations on the vesting of restricted stock awards 
under Kemper’s long-term equity-based compensation plans. There were 921 shares withheld or surrendered, either actually or 
constructively, to satisfy the exercise price and/or tax withholding obligations relating to the exercise of stock options or stock 
appreciation rights under Kemper’s long-term equity-based compensation plans during the quarter ended December 31, 2011. No 
restricted stock awards vested under Kemper’s long-term equity-based compensation plans during the quarter ended December 31, 
2011.

Kemper Common Stock Performance Graph

The following graph assumes $100 invested on December 31, 2006 in (i) Kemper common stock, (ii) the S&P MidCap 400 
Index and (iii) the S&P Composite 1500 Insurance Index, in each case with dividends reinvested. Kemper is a constituent of 
each of these two indices.

The comparisons in the graph below are based on historical data and are not intended to forecast the possible future 
performance of Kemper common stock.

Company / Index
Kemper Corporation ...................................................
S&P MidCap 400 Index..............................................
S&P Composite 1500 Insurance Index.......................

2006
$ 100.00
100.00
100.00

$

2007
99.57
107.98
93.25

$

2008
35.44
68.86
43.60

$

2009
52.88
94.60
48.31

$

2010
60.99
119.80
56.05

$

2011
75.12
117.72
52.18

23

 
 
Item 6.  

Selected Financial Data.

Selected financial information as of and for the years ended December 31, 2011, 2010, 2009, 2008 and 2007 is presented below.

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS
FOR THE YEAR
Earned Premiums .................................................................
Net Investment Income ........................................................
Other Income........................................................................
Net Realized Gains on Sales of Investments........................
Net Impairment Losses Recognized in Earnings .................
Total Revenues .....................................................................

Income (Loss) from Continuing Operations ........................

Income (Loss) from Discontinued Operations .....................
Net Income (Loss) ................................................................

Per Unrestricted Share:

Income (Loss) from Continuing Operations....................
Income (Loss) from Discontinued Operations ................
Net Income (Loss) ...........................................................

Per Unrestricted Share Assuming Dilution:

Income (Loss) from Continuing Operations....................
Income (Loss) from Discontinued Operations ................
Net Income (Loss) ...........................................................

Dividends Paid to Shareholders (per share) .........................

AT YEAR END
Total Assets...........................................................................

Insurance Reserves ...............................................................

Unearned Premiums .............................................................
Certificates of Deposits ........................................................
Notes Payable .......................................................................
All Other Liabilities .............................................................
Total Liabilities.....................................................................
Shareholders’ Equity ............................................................
Total Liabilities and Shareholders’ Equity...........................

2011

2010

2009

2008

2007

$ 2,173.6
298.0
1.0
33.7
(11.3)

$ 2,289.4
325.7
1.3
42.6
(16.5)

$ 2,455.5
319.9
2.5
24.6
(50.4)

$ 2,376.6
208.5
4.1
59.2
(152.9)

$ 2,286.9
284.9
3.5
95.5
(33.0)

$ 2,495.0

$ 2,642.5

$ 2,752.1

$ 2,495.5

$ 2,637.8

$

$

$

$

$

$

$

70.9
12.8

83.7

1.17
0.21

1.38

1.17
0.21

1.38

0.96

$

$

$

$

$

$

$

169.1
15.5

184.6

2.73
0.25

2.98

2.73
0.25

2.98

0.88

$

$

$

$

$

$

$

167.5
(2.8)

164.7

2.69
(0.05)

2.64

2.69
(0.05)

2.64

1.07

$

$

$

$

$

$

$

$

(15.7)
(13.9)

216.9
(11.5)

(29.6)

$

205.4

$

(0.25)
(0.22)

(0.47)

$

(0.25)
(0.22)

(0.47)

1.88

$

$

$

3.30
(0.17)

3.13

3.28
(0.17)

3.11

1.82

$ 8,085.9

$ 8,358.5

$ 8,573.5

$ 8,818.8

$ 9,394.4

$ 4,131.8
666.2
—
610.6
461.2
5,869.8
2,216.1

$ 4,182.4
678.6
321.4
609.8
452.9
6,245.1
2,113.4

$ 4,239.3
724.9
682.4
561.4
447.9
6,655.9
1,917.6

$ 4,241.3
733.5
1,110.8
560.8
523.8
7,170.2
1,648.6

$ 3,855.9
722.2
1,274.3
560.1
690.9
7,103.4
2,291.0

$ 8,085.9

$ 8,358.5

$ 8,573.5

$ 8,818.8

$ 9,394.4

Book Value Per Share...........................................................

$

36.78

$

34.61

$

30.75

$

26.46

$

35.65

24

 
Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Index to
Management’s Discussion and Analysis of
Financial Condition and Results of Operations

Summary of Results ...............................................................................................................................................................
Catastrophes ...........................................................................................................................................................................
Non-GAAP Financial Measures.............................................................................................................................................
Preferred .................................................................................................................................................................................
Specialty .................................................................................................................................................................................
Direct ......................................................................................................................................................................................
Life and Health Insurance ......................................................................................................................................................
Investment Results .................................................................................................................................................................
Investment Quality and Concentrations .................................................................................................................................
Investments in Limited Liability Investment Companies and Limited Partnerships .............................................................
Interest and Other Expenses ...................................................................................................................................................
Income Taxes..........................................................................................................................................................................
Liquidity and Capital Resources ............................................................................................................................................
Off-Balance Sheet Arrangements...........................................................................................................................................
Contractual Obligations..........................................................................................................................................................
Critical Accounting Estimates................................................................................................................................................
Recently Issued Accounting Pronouncements .......................................................................................................................

26
26
28
30
34
38
42
45
48
51
51
52
52
54
55
55
62

25

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations

SUMMARY OF RESULTS

Net Income was $83.7 million ($1.38 per unrestricted common share) for the year ended December 31, 2011, compared to 
$184.6 million ($2.98 per unrestricted common share) for the year ended December 31, 2010. Income from Continuing 
Operations was $70.9 million ($1.17 per unrestricted common share) in 2011, compared to $169.1 million ($2.73 per 
unrestricted common share) in 2010. 

Catastrophe losses and LAE from continuing operations (excluding loss and LAE reserve development from prior accident 
years) were $163.8 million before tax for the year ended December 31, 2011, compared to $79.3 million for 2010, an increase 
of $84.5 million. Preferred contributed $74.1 million to the increase in catastrophe losses and LAE before tax, with the Direct 
and Life Health Insurance segments contributing $4.9 million and $4.6 million, respectively, to the increase. The Company 
reported Income from Discontinued Operations of $12.8 million and $15.5 million for the years ended December 31, 2011 and 
2010, respectively.

A reconciliation of Total Segment Net Operating Income to Net Income for the years ended December 31, 2011, 2010 and 2009 
is presented below:

DOLLARS IN MILLIONS
Segment Net Operating Income (Loss):

2011

2010

2011
Increase
(Decrease)

2009

2010
Increase
(Decrease)

Preferred ..........................................................................
Specialty ..........................................................................
Direct ...............................................................................
Life and Health Insurance ...............................................
Total Segment Net Operating Income..................................
Unallocated Net Operating Loss ..........................................
Consolidated Net Operating Income ....................................
Net Income (Loss) From:

Net Realized Gains on Sales of Investments...................
Net Impairment Losses Recognized in Earnings.............
Income from Continuing Operations....................................
Income (Loss) from Discontinued Operations .....................
Net Income ...........................................................................

$

$

$

(16.6)
18.3
(27.1)
108.5
83.1
(26.8)
56.3

21.9
(7.3)
70.9
12.8
83.7

$

50.6
20.2
(1.1)
94.9
164.6
(12.7)
151.9

27.9
(10.7)
169.1
15.5
184.6

$

$

$

(67.2)
(1.9)
(26.0)
13.6
(81.5)
(14.1)
(95.6)

(6.0)
3.4
(98.2)
(2.7)
(100.9)

$

63.7
23.5
(5.3)
112.1
194.0
(9.7)
184.3

16.0
(32.8)
167.5
(2.8)
164.7

$

$

(13.1)
(3.3)
4.2
(17.2)
(29.4)
(3.0)
(32.4)

11.9

22.1
1.6
18.3
19.9

Earned Premiums were $2,173.6 million in 2011, compared to $2,289.4 million in 2010, a decrease of $115.8 million. Earned 
Premiums decreased by $59.7 million, $29.7 million and $28.2 million in the Direct, Specialty and Preferred segments, 
respectively.

Net Investment Income decreased by $27.7 million in 2011 due primarily to $39.2 million of lower net investment income from 
Equity Method Limited Liability Investments, partially offset by $9.2 million of higher dividends from Investments in Equity 
Securities and $2.8 million of higher interest from Investments in Fixed Maturities.

Net Realized Gains on Sales of Investments, reported in the Consolidated Statement of Income, were $33.7 million in 2011, 
compared to $42.6 million in 2010. Net Impairment Losses Recognized in Earnings for the years ended December 31, 2011 and 
2010 were $11.3 million and $16.5 million, respectively. The Company cannot predict when or if similar investment gains or 
losses may occur in the future. Other Comprehensive Investment Gains, which are not reported in the Consolidated Statement 
of Income, but rather are reported in the Consolidated Statement of Comprehensive Income, were $201.6 million in 2011, 
compared to $179.4 million in 2010. The net comprehensive investment gain for the year ended December 31, 2011 was largely 
due to lower overall interest rates, partially offset by a decrease in the fair value of equity securities. The net comprehensive 
investment gain for the year ended December 31, 2010 was largely due to lower overall interest rates and an appreciation in the 
fair value of equity securities.

CATASTROPHES

The Company manages its exposure to catastrophes and other natural disasters through a combination of geographical 
diversification, restrictions on the amount and location of new business production in certain regions and reinsurance. To limit 
its exposures to catastrophic events, the Company maintains various primary catastrophe reinsurance programs for its property 

26

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CATASTROPHES (Continued)

and casualty insurance businesses. Coverage for each primary catastrophe reinsurance program is provided in various layers 
(see Note 20, “Catastrophe Reinsurance,” to the Consolidated Financial Statements for further discussion of these programs). In 
addition to these programs, the Preferred segment purchases reinsurance for catastrophe losses in North Carolina at retentions 
lower than the Company’s primary catastrophe reinsurance programs (“the Preferred NC Program”). The Company purchases 
reinsurance from the FHCF for hurricane losses in Florida at retentions lower than the Company’s primary catastrophe 
reinsurance programs.

Catastrophe reinsurance premiums for the Company’s primary reinsurance programs, the Preferred NC Program and the FHCF 
reduced earned premiums for the years ended December 31, 2011, 2010 and 2009 by the following:

DOLLARS IN MILLIONS
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Ceded Catastrophe Reinsurance Premiums..................................................................

$

$

2011

2010

2009

20.0
0.1
0.8
2.3
23.2

$

$

21.9
0.3
0.8
3.6
26.6

$

$

22.4
0.3
1.5
4.3
28.5

Ceded Catastrophe Reinsurance Premiums for the Life and Health Insurance segment for the year ended December 31, 2011 in 
the preceding table includes a reduction of $0.2 million in the Company’s estimate for reinsurance reinstatement premiums for 
certain hurricanes that occurred in prior years. Ceded Catastrophe Reinsurance Premiums for the Life and Health Insurance 
segment in the preceding table includes reinsurance reinstatement premiums of $0.6 million and $0.7 million for the years 
ended December 31, 2010 and 2009 to reinstate coverage following certain hurricanes.

Catastrophe losses and LAE (excluding loss and LAE reserve development from prior accident years) from continuing 
operations were $163.8 million, $79.3 million and $61.6 million for the years ended December 31, 2011, 2010 and 2009, 
respectively. Catastrophe losses and LAE (excluding loss and LAE reserve development) by business segment for the years 
ended December 31, 2011, 2010 and 2009 are presented below:

DOLLARS IN MILLIONS
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Catastrophe Losses and LAE .......................................................................................

2011
144.2

$

2010

2009

$

70.1

$

47.6

3.8

6.7

9.1

2.9

1.8

4.5

4.1

3.2

6.7

$

163.8

$

79.3

$

61.6

Total Catastrophe loss and LAE reserves, net of reinsurance recoverables, developed favorably by $6.4 million, $1.2 million 
and $18.1 million for the years ended December 31, 2011, 2010 and 2009, respectively. The Preferred segment reported 
favorable catastrophe reserve development of $5.5 million, $4.9 million and $18.3 million for the years ended December 31, 
2011, 2010 and 2009, respectively. The Life and Health Insurance segment reported favorable catastrophe reserve development 
of $1.5 million and $0.1 million for the years ended December 31, 2011 and 2009, respectively, and adverse catastrophe reserve 
development of $3.4 million for the year ended December 31, 2010. 

In the second quarter of 2011, the United States experienced a high volume of spring storms, including a record level of 
tornadoes in April. These storms contributed significantly to the increase in the Company’s catastrophe losses and LAE in 2011, 
compared to 2010. In the third quarter of 2011, the Company also incurred claims related to Hurricane Irene. Catastrophe losses 
and LAE for the year ended December 31, 2011 includes $22.1 million related to Hurricane Irene, of which $21.2 million is 
included in the Preferred segment. No major hurricanes that significantly impacted the Company made landfall in the United 
States during 2010.

For the year ended December 31, 2010, compared to 2009, the Preferred segment experienced a higher severity of catastrophe 
losses, excluding development, due in part to a catastrophe loss of $12.9 million resulting from damage caused by hail in the 
state of Arizona in the fourth quarter of 2010. No major hurricanes that significantly impacted the Company made landfall in 
the United States during 2010 or 2009. 

Insurance Expenses for the year ended December 31, 2009 includes a reduction of expense of $2.8 million due to a decrease in 
the Company’s estimate of its share of assessments from the Texas Windstorm Insurance Association (“TWIA”).

27

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

Loss and LAE Reserve Development

Increases (decreases) in the Company’s property and casualty loss and LAE reserves for the years ended December 31, 2011, 
2010 and 2009 to recognize adverse (favorable) loss and LAE reserve development from prior accident years, hereinafter also 
referred to as “reserve development” in the discussion of segment results, is presented below: 

DOLLARS IN MILLIONS
Preferred:

2011

2010

2009

Non-catastrophe................................................................................................................
Catastrophe .......................................................................................................................
Total..................................................................................................................................

$

$

(13.6)
(5.5)
(19.1)

$

(18.9)
(4.9)
(23.8)

(42.2)
(18.3)
(60.5)

Specialty:

Non-catastrophe................................................................................................................
Catastrophe .......................................................................................................................
Total..................................................................................................................................

Direct:

Non-catastrophe................................................................................................................
Catastrophe .......................................................................................................................
Total..................................................................................................................................

Life and Health Insurance:

Non-catastrophe................................................................................................................
Catastrophe .......................................................................................................................
Total..................................................................................................................................

Decrease in Total Loss and LAE Reserves Related to Prior Years:

(9.5)
0.1
(9.4)

(4.4)
0.5
(3.9)

(1.1)
(1.5)
(2.6)

4.0

0.1

4.1

(7.0)
0.2
(6.8)

1.1

3.4

4.5

(8.0)
0.1
(7.9)

(12.3)
0.2
(12.1)

2.7
(0.1)
2.6

Non-catastrophe................................................................................................................
Catastrophe .......................................................................................................................
Decrease in Total Loss and LAE Reserve Related to Prior Years.........................................

$

(28.6)
(6.4)
(35.0)

$

(20.8)
(1.2)
(22.0)

$

(59.8)
(18.1)
(77.9)

See MD&A, “Critical Accounting Estimates,” of this 2011 Annual Report for additional information pertaining to the 
Company’s process of estimating property and casualty insurance reserves for losses and LAE, development of property and 
casualty insurance losses and LAE, estimated variability of property and casualty insurance reserves for losses and LAE, and a 
discussion of some of the variables that may impact development of property and casualty insurance losses and LAE and the 
estimated variability of property and casualty insurance reserves for losses and LAE.

NON-GAAP FINANCIAL MEASURES

Underlying Combined Ratio

The following discussions for the Preferred, Specialty and Direct segments use the non-GAAP financial measures of 
(i) Underlying Losses and LAE and (ii) Underlying Combined Ratio. Underlying Losses and LAE (also referred to in the 
discussion as “Current Year Non-catastrophe Losses and LAE”) exclude the impact of catastrophe losses, and loss and LAE 
reserve development from the Company’s Incurred Losses and LAE, which is the most directly comparable GAAP financial 
measure. The Underlying Combined Ratio is computed by adding the Current Year Non-catastrophe Losses and LAE Ratio 
with the Incurred Expense Ratio. The most directly comparable GAAP financial measure is the combined ratio, which uses total 
incurred losses and LAE, including the impact of catastrophe losses, and loss and LAE reserve development. The Company 
believes Underlying Losses and LAE and the Underlying Combined Ratio is useful to investors and is used by management to 
reveal the trends in the Company’s Property and Casualty insurance businesses that may be obscured by catastrophe losses and 
prior year reserve development. These catastrophe losses may cause the Company’s loss trends to vary significantly between 
periods as a result of their incidence of occurrence and magnitude, and can have a significant impact on incurred losses and 
LAE and the combined ratio. Prior year reserve developments are caused by unexpected loss development on historical 
reserves. Because reserve development relates to the re-estimation of losses from earlier periods, it has no bearing on the 
performance of the Company’s insurance products in the current period. The Company believes it is useful for investors to 
evaluate these components separately and in the aggregate when reviewing the Company’s underwriting performance. 

28

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

NON-GAAP FINANCIAL MEASURES (Continued)

Consolidated Net Operating Income

Consolidated Net Operating Income is an after-tax, non-GAAP measure and is computed by excluding from Income from 
Continuing Operations the after-tax impact of 1) Net Realized Gains on Sales of Investments, 2) Net Impairment Losses 
Recognized in Earnings related to investments and 3) other significant non-recurring or infrequent items that may not be 
indicative of ongoing operations.  Significant non-recurring items are excluded when (a) the nature of the charge or gain is such 
that it is reasonably unlikely to recur within two years, and (b) there has been no similar charge or gain within the prior two 
years. The most directly comparable GAAP financial measure is Income from Continuing Operations.

The Company believes that Consolidated Net Operating Income provides investors with a valuable measure of its ongoing 
performance because it reveals underlying operational performance trends that otherwise might be less apparent if the items 
were not excluded. Net Realized Gains on Sales of Investments and Net Impairment Losses Recognized in Earnings related to 
investments included in the Company’s results may vary significantly between periods and are generally driven by business 
decisions and external economic developments such as capital market conditions that impact the values of the Company’s 
investments, the timing of which is unrelated to the insurance underwriting process. Significant non-recurring items are 
excluded because, by their nature, they are not indicative of the Company’s business or economic trends. 

These non-GAAP financial measures should not be considered a substitute for the comparable GAAP financial measures, as 
they do not fully recognize the overall underwriting profitability of our business.

A reconciliation of Consolidated Net Operating Income to Income from Continuing Operations for the years ended 
December 31, 2011, 2010 and 2009 is presented below:

DOLLARS IN MILLIONS
Consolidated Net Operating Income .....................................................................................
Net Income (Loss) From:

2011

$

56.3

$

2010
151.9

2009
184.3

$

Net Realized Gains on Sales of Investments ....................................................................
Net Impairment Losses Recognized in Earnings..............................................................
Income from Continuing Operations.....................................................................................

$

21.9
(7.3)
70.9

$

27.9
(10.7)
169.1

$

16.0
(32.8)
167.5

There were no applicable significant non-recurring items that the Company excluded from the calculation of Consolidated Net 
Operating Income for the years ended December 31, 2011, 2010 and 2009.

29

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

PREFERRED

Selected financial information for the Preferred segment follows:

DOLLARS IN MILLIONS
Net Premiums Written...........................................................................................................
Earned Premiums:

Automobile .......................................................................................................................
Homeowners .....................................................................................................................
Other Personal ..................................................................................................................
Total Earned Premiums .........................................................................................................
Net Investment Income..........................................................................................................
Other Income .........................................................................................................................
Total Revenues ......................................................................................................................
Incurred Losses and LAE related to:

2011
$ 868.8

2010
$ 872.2

2009
$ 918.3

$ 510.9
294.9
54.0
859.8
49.6
0.3
909.7

$ 544.7
290.0
53.3
888.0
52.8
0.4
941.2

$ 584.6
294.0
53.2
931.8
42.1
0.4
974.3

Current Year:

Non-catastrophe Losses and LAE................................................................................
Catastrophe Losses and LAE .......................................................................................

584.6
144.2

Prior Years:

Non-catastrophe Losses and LAE................................................................................
Catastrophe Losses and LAE .......................................................................................
Total Incurred Losses and LAE.............................................................................................
Insurance Expenses ...............................................................................................................
Operating Profit (Loss)..........................................................................................................
Income Tax Benefit (Expense)..............................................................................................
Segment Net Operating Income (Loss) .................................................................................

(13.6)
(5.5)
709.7
239.4
(39.4)
22.8
$ (16.6)

587.3
70.1

(18.9)
(4.9)
633.6
243.7
63.9
(13.3)
50.6

$

640.7
47.6

(42.2)
(18.3)
627.8
260.3
86.2
(22.5)
63.7

$

Ratios Based On Earned Premiums
Current Year Non-catastrophe Losses and LAE Ratio..........................................................
Current Year Catastrophe Losses and LAE Ratio.................................................................
Prior Years Non-catastrophe Losses and LAE Ratio.............................................................
Prior Years Catastrophe Losses and LAE Ratio....................................................................
Total Incurred Loss and LAE Ratio.......................................................................................
Incurred Expense Ratio .........................................................................................................
Combined Ratio.....................................................................................................................
Underlying Combined Ratio
Current Year Non-catastrophe Losses and LAE Ratio..........................................................
Incurred Expense Ratio .........................................................................................................
Underlying Combined Ratio..................................................................................................
Non-GAAP Measure Reconciliation
Underlying Combined Ratio..................................................................................................
Current Year Catastrophe Losses and LAE Ratio.................................................................
Prior Years Non-catastrophe Losses and LAE Ratio.............................................................
Prior Years Catastrophe Losses and LAE Ratio....................................................................
Combined Ratio as Reported.................................................................................................

67.9%
16.8
(1.6)
(0.6)
82.5
27.8
110.3%

67.9%
27.8
95.7%

95.7%
16.8
(1.6)
(0.6)
110.3%

66.2%
7.9
(2.1)
(0.6)
71.4
27.4
98.8%

66.2%
27.4
93.6%

93.6%
7.9
(2.1)
(0.6)
98.8%

68.8%
5.1
(4.5)
(2.0)
67.4
27.9
95.3%

68.8%
27.9
96.7%

96.7%
5.1
(4.5)
(2.0)
95.3%

30

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

PREFERRED (Continued)

DOLLARS IN MILLIONS
Insurance Reserves:

INSURANCE RESERVES

Dec 31,
2011

Dec 31,
2010

Automobile...................................................................................................................................

$

274.7

$

286.2

Homeowners.................................................................................................................................

Other Personal ..............................................................................................................................

106.2

35.3

97.6

36.7

Insurance Reserves............................................................................................................................

$

416.2

$

420.5

Insurance Reserves:

Loss Reserves:

Case .........................................................................................................................................

$

259.0

$

261.5

Incurred but Not Reported.......................................................................................................

Total Loss Reserves......................................................................................................................

LAE Reserves...............................................................................................................................

92.9

351.9

64.3

88.0

349.5

71.0

Insurance Reserves............................................................................................................................

$

416.2

$

420.5

2011 Compared with 2010 

Earned Premiums in the Preferred segment decreased by $28.2 million for the year ended December 31, 2011 compared to 
2010, due to lower volume, partially offset by higher average premium rates. Volume decreased due, in part, to Preferred’s 
decision to maintain its underwriting discipline and increase premium rates while facing increased competition in a soft 
personal lines insurance market. Also contributing to the decrease in volume was Preferred’s ongoing strategy to reduce its mix 
of non-package and non-target market business. Earned premiums from package policies (a package policy provides both 
automobile and homeowners insurance coverages in a single policy) comprised 55% of earned premiums in the Preferred 
segment in 2011, compared to 52% in 2010. Earned premiums on automobile insurance decreased by $33.8 million for the year 
ended December 31, 2011, compared to 2010, due to lower volume, and, to a lesser extent, lower average premium rates. The 
weighted-average number of automobile insurance policies in force decreased by 7.2% for the year ended December 31, 2011, 
compared to 2010. Earned premiums on homeowners insurance increased by $4.9 million for the year ended December 31, 
2011, compared to 2010, due primarily to higher average premium rates, partially offset by lower volume. The weighted-
average number of homeowners insurance policies in force decreased by 2.5% for the year ended December 31, 2011, 
compared to 2010. Earned premiums on other personal insurance increased by $0.7 million for the year ended December 31, 
2011, compared to 2010, due primarily to higher average premium rates, partially offset by lower volume.

Net Investment Income in the Preferred segment decreased by $3.2 million for the year ended December 31, 2011, compared to 
2010, due primarily to lower net investment income from Equity Method Limited Liability Investments, partially offset by 
higher dividends on equity securities. The Preferred segment reported net investment income from Equity Method Limited 
Liability Investments of $8.0 million for the year ended December 31, 2011, compared to $15.5 million for 2010. 

Operating results in the Preferred segment decreased by $103.3 million before taxes for the year ended December 31, 2011, 
compared to 2010, due primarily to higher incurred catastrophe losses and LAE (excluding development), higher homeowners 
insurance underlying losses and LAE as a percentage of earned premiums, the impact of lower favorable loss and LAE reserve 
development (including catastrophe development), higher insurance expenses as a percentage of earned premiums and lower 
net investment income. Underlying incurred losses and LAE exclude the impact of catastrophes, and loss and LAE reserve 
development. 

Catastrophe losses and LAE (excluding development) were $144.2 million for the year ended December 31, 2011, compared to 
$70.1 million for 2010, an increase of $74.1 million. Favorable loss and LAE reserve development (including catastrophe 
development) was $19.1 million for the year ended December 31, 2011, compared to $23.8 million for 2010. Underlying losses 
and LAE as a percentage of earned premiums were 67.9% for the year ended December 31, 2011, compared to 66.2% for 2010. 

31

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

PREFERRED (Continued)

Automobile insurance incurred losses and LAE were $389.5 million for the year ended December 31, 2011, compared to 
$399.1 million for 2010. Automobile insurance incurred losses and LAE decreased by $9.6 million due primarily to lower claim 
volume resulting principally from fewer automobile insurance policies in force and lower underlying losses and LAE as a 
percentage of automobile insurance earned premiums, partially offset by higher incurred catastrophe losses and LAE (excluding 
development) and the impact of lower favorable loss and LAE reserve development (excluding catastrophe development). 
Underlying losses and LAE as a percentage of automobile insurance earned premiums were 73.8% for the year ended 
December 31, 2011, compared to 74.1% for the same period in 2010. Underlying losses and LAE as a percentage of automobile 
insurance earned premiums decreased due primarily to lower average frequency of losses. Catastrophe losses and LAE 
(excluding development) were $14.1 million for the year ended December 31, 2011, compared to $7.2 million in 2010. 
Favorable Loss and LAE reserve development (excluding catastrophe development) was $1.3 million for the year ended 
December 31, 2011, compared to favorable development of $11.6 million for the same period in 2010.

Homeowners insurance incurred losses and LAE were $293.5 million for the year ended December 31, 2011, compared to 
$210.0 million for 2010. Homeowners insurance incurred losses and LAE increased by $83.5 million for the year ended 
December 31, 2011, compared to 2010, due primarily to higher catastrophe losses and LAE (excluding development) and 
higher underlying losses and LAE, partially offset by the impact of higher favorable loss and LAE reserve development 
(excluding catastrophe development). Catastrophe losses and LAE (excluding development) on homeowners insurance were 
$124.5 million for the year ended December 31, 2011, compared to $61.4 million in 2010. The catastrophe losses and LAE in 
2011 included losses from Hurricane Irene and several severe tornadoes and other storms throughout the United States. 
Underlying losses and LAE were $181.7 million for the year ended December 31, 2011, compared to $156.9 million for the 
same period in 2010. Underlying losses and LAE increased due primarily to higher average estimated frequency and severity of 
losses. Favorable loss and LAE reserve development (excluding catastrophe development) was $7.1 million for the year ended 
December 31, 2011, compared to $3.6 million for the same period in 2010.

Other personal insurance incurred losses and LAE were $26.7 million for the year ended December 31, 2011, compared to 
$24.5 million for 2010. Other personal insurance incurred losses and LAE increased by $2.2 million due primarily to higher 
catastrophe losses and LAE (excluding development), partially offset by the impact of higher favorable loss and LAE reserve 
development (excluding catastrophe development). Catastrophe losses and LAE (excluding development) on other personal 
insurance were $5.6 million for the year ended December 31, 2011, compared to $1.5 million for the same period in 2010. 
Favorable loss and LAE reserve development (excluding catastrophe development) was $5.2 million for the year ended 
December 31, 2011, compared to $3.7 million for the same period in 2010.

Insurance Expenses decreased by $4.3 million for the year ended December 31, 2011, compared to 2010, due primarily to lower 
acquisition expenses, partially offset by higher underwriting expenses, largely due to information technology expenses related 
to several new systems initiatives.

The Preferred segment reported Segment Net Operating Loss of $16.6 million for the year ended December 31, 2011, compared 
to Segment Net Operating Income of $50.6 million for the same period in 2010. The Preferred segment’s effective income tax 
rate differs from the federal statutory income tax rate due primarily to tax-exempt investment income and dividends received 
deductions. Tax-exempt investment income and dividends received deductions were $25.0 million for the year ended 
December 31, 2011, compared to $24.7 million for the same period in 2010.

2010 Compared with 2009

Earned Premiums in the Preferred segment decreased by $43.8 million for the year ended December 31, 2010, compared to 
2009, due primarily to lower volume, partially offset by higher average premium rates. Volume decreased due, in part, to 
Preferred’s decision to maintain its underwriting discipline and increase premium rates while facing increased competition in a 
soft personal lines insurance market, as well as planned decreases related to certain initiatives implemented in 2009 to improve 
profitability and the return on required capital. Earned premiums on automobile insurance decreased by $39.9 million for the 
year ended December 31, 2010, compared to 2009, due to lower volume, partially offset by higher average premium rates. The 
weighted-average number of automobile insurance policies in force decreased by approximately 9% for the year ended 
December 31, 2010, compared to 2009. Earned premiums on homeowners insurance decreased by $4.0 million for the year 
ended December 31, 2010, compared to 2009, due primarily to lower volume, partially offset by higher average premium rates. 
The weighted-average number of homeowners insurance policies in force decreased by approximately 6% for the year ended 
December 31, 2010, compared to 2009. Earned premiums on other personal insurance increased by $0.1 million for the year 
ended December 31, 2010, compared to 2009, due primarily to higher average premium rates, partially offset by lower volume.

32

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

PREFERRED (Continued)

Net Investment Income in the Preferred segment increased by $10.7 million for the year ended December 31, 2010, compared 
to 2009, due primarily to higher net investment income from Equity Method Limited Liability Investments. The Preferred 
segment reported net investment income of $15.5 million from Equity Method Limited Liability Investments for the year ended 
December 31, 2010, compared to $7.0 million for 2009.

Operating Profit in the Preferred segment decreased by $22.3 million for the year ended December 31, 2010, compared to 2009, 
due primarily to the impact of lower favorable loss and LAE reserve development and higher incurred catastrophe losses and 
LAE (excluding development), partially offset by lower underlying losses and LAE as a percentage of earned premiums, higher 
net investment income and lower insurance expenses as a percentage of earned premiums. Favorable loss and LAE reserve 
development was $23.8 million for the year ended December 31, 2010, compared to $60.5 million for 2009. Catastrophe losses 
and LAE were $70.1 million (excluding favorable development of $4.9 million), compared to $47.6 million (excluding 
favorable development of $18.3 million) for 2009. Underlying losses and LAE as a percentage of earned premiums were 66.2% 
for the year ended December 31, 2010, compared to 68.8% for 2009.

Automobile insurance incurred losses and LAE were $399.1 million for the year ended December 31, 2010, compared to 
$409.6 million for 2009. Automobile insurance incurred losses and LAE decreased by $10.5 million due primarily to lower 
claim volume resulting principally from fewer automobile insurance policies in force, partially offset by the impact of lower 
favorable loss and LAE reserve development. Favorable loss and LAE reserve development was $11.8 million for the year 
ended December 31, 2010, compared to $32.5 million for 2009. Underlying losses and LAE as a percentage of earned 
premiums on automobile insurance were 74.1% for the year ended December 31, 2010, compared to 74.5% for 2009.

Homeowners insurance incurred losses and LAE were $210.0 million for the year ended December 31, 2010, compared to 
$188.8 million for 2009. Homeowners insurance incurred losses and LAE increased by $21.2 million for the year ended 
December 31, 2010, compared to 2009, due primarily to higher catastrophe losses and LAE (excluding development) and the 
impact of lower favorable loss and LAE reserve development, partially offset by lower underlying losses and LAE. Catastrophe 
losses and LAE (excluding development) on homeowners insurance were $61.4 million for the year ended December 31, 2010, 
compared to $38.8 million for 2009. Favorable loss and LAE reserve development was $8.3 million for the year ended 
December 31, 2010, compared to favorable development of $25.9 million for 2009. Underlying losses and LAE decreased by 
$19.0 million due primarily to lower average, estimated frequency and severity of losses. Underlying losses and LAE as a 
percentage of earned premiums on homeowners insurance were 54.1% for the year ended December 31, 2010, compared to 
59.8% for 2009.

Other personal insurance incurred losses and LAE were $24.5 million for the year ended December 31, 2010, compared to 
$29.4 million for 2009. Other personal insurance incurred losses and LAE decreased by $4.9 million due primarily to lower 
levels of underlying losses and LAE and the impact of higher favorable loss and LAE reserve development. Underlying losses 
and LAE decreased by $2.7 million due to lower average, estimated severity of umbrella liability insurance losses. Favorable 
loss and LAE reserve development was $3.7 million for the year ended December 31, 2010, compared to favorable 
development of $2.1 million for 2009.

Insurance Expenses decreased by $16.6 million for the year ended December 31, 2010, compared to 2009. Insurance Expenses 
for the year ended December 31, 2009 included a reduction in expense of $2.8 million due to a change in the Preferred 
segment’s estimated TWIA assessment for Hurricane Ike. Insurance Expenses for the year ended December 31, 2009 included a 
charge of $3.3 million to write off the Preferred segment’s equity in the North Carolina Beach Plan (the “NC Beach Plan”) 
underwriting pool due to a change in the law enacted in the third quarter of 2009. Excluding the impact of the TWIA 
assessment and NC Beach Plan write-off, Insurance Expenses decreased $16.1 million due primarily to lower acquisition 
expenses, largely due to lower earned premiums, and the favorable impact of expense savings initiatives begun in 2009.

The Preferred segment reported Segment Net Operating Income of $50.6 million for the year ended December 31, 2010, 
compared to Segment Net Operating Income of $63.7 million for the same period in 2009. The Preferred segment’s effective 
income tax rate differs from the federal statutory income tax rate due primarily to tax-exempt investment income and dividends 
received deductions. Tax-exempt investment income and dividends received deductions were $24.7 million for the year ended 
December 31, 2010, compared to $23.4 million for 2009.

33

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

SPECIALTY

Selected financial information for the Specialty segment follows:

DOLLARS IN MILLIONS
Net Premiums Written...........................................................................................................
Earned Premiums:

Personal Automobile.........................................................................................................
Commercial Automobile...................................................................................................
Total Earned Premiums .........................................................................................................
Net Investment Income..........................................................................................................
Other Income .........................................................................................................................
Total Revenues ......................................................................................................................
Incurred Losses and LAE related to:

2011
$ 438.2

2010
$ 457.2

2009
$ 512.3

$ 405.2
40.0
445.2
21.1
0.5
466.8

$ 431.3
43.6
474.9
24.8
0.6
500.3

$ 471.5
56.0
527.5
20.8
0.4
548.7

Current Year:

Non-catastrophe Losses and LAE................................................................................
Catastrophe Losses and LAE .......................................................................................

358.4
3.8

Prior Years:

Non-catastrophe Losses and LAE................................................................................
Catastrophe Losses and LAE .......................................................................................
Total Incurred Losses and LAE.............................................................................................
Insurance Expenses ...............................................................................................................
Operating Profit .....................................................................................................................
Income Tax Expense..............................................................................................................
Segment Net Operating Income ............................................................................................

(9.5)
0.1
352.8
91.5
22.5
(4.2)
$ 18.3

376.0
2.9

4.0
0.1
383.0
92.7
24.6
(4.4)
20.2

$

422.6
4.1

(8.0)
0.1
418.8
99.4
30.5
(7.0)
23.5

$

Ratios Based On Earned Premiums
Current Year Non-catastrophe Losses and LAE Ratio..........................................................
Current Year Catastrophe Losses and LAE Ratio.................................................................
Prior Years Non-catastrophe Losses and LAE Ratio.............................................................
Prior Years Catastrophe Losses and LAE Ratio....................................................................
Total Incurred Loss and LAE Ratio.......................................................................................
Incurred Expense Ratio .........................................................................................................
Combined Ratio.....................................................................................................................
Underlying Combined Ratio
Current Year Non-catastrophe Losses and LAE Ratio..........................................................
Incurred Expense Ratio .........................................................................................................
Underlying Combined Ratio..................................................................................................
Non-GAAP Measure Reconciliation
Underlying Combined Ratio..................................................................................................
Current Year Catastrophe Losses and LAE Ratio.................................................................
Prior Years Non-catastrophe Losses and LAE Ratio.............................................................
Prior Years Catastrophe Losses and LAE Ratio....................................................................
Combined Ratio as Reported.................................................................................................

80.4%
0.9
(2.1)
—
79.2
20.6
99.8%

80.4%
20.6
101.0%

101.0%
0.9
(2.1)
—
99.8%

79.2%
0.6
0.8
—
80.6
19.5
100.1%

79.2%
19.5
98.7%

98.7%
0.6
0.8
—
100.1%

80.1%
0.8
(1.5)
—
79.4
18.8
98.2%

80.1%
18.8
98.9%

98.9%
0.8
(1.5)
—
98.2%

34

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

SPECIALTY (Continued)

DOLLARS IN MILLIONS
Insurance Reserves:

INSURANCE RESERVES

Personal Automobile ....................................................................................................................
Commercial Automobile ..............................................................................................................
Other.............................................................................................................................................
Insurance Reserves............................................................................................................................

Insurance Reserves:
Loss Reserves:

Case .........................................................................................................................................
Incurred but Not Reported.......................................................................................................
Total Loss Reserves......................................................................................................................
LAE Reserves...............................................................................................................................
Insurance Reserves............................................................................................................................

2011 Compared with 2010

Dec 31,
2011

Dec 31,
2010

$

$

$

$

166.6
51.5
7.8
225.9

135.1
47.7
182.8
43.1
225.9

$

$

$

$

181.9
61.7
7.2
250.8

151.9
63.4
215.3
35.5
250.8

Earned Premiums in the Specialty segment decreased by $29.7 million for the year ended December 31, 2011, compared to 
2010, due to lower earned premiums for both personal and commercial automobile insurance. Personal automobile insurance 
earned premiums decreased by $26.1 million for the year ended December 31, 2011, compared to 2010, due primarily to lower 
volume and, to a lesser extent, lower average earned premium per policy. Throughout 2010 and 2011, Specialty’s personal 
automobile insurance policies in force decreased due to economic conditions, increased competition and higher premium rates, 
particularly in California. Personal automobile insurance policies in force were approximately 302,000 at December 31, 2011, 
compared to 329,000 at the beginning of 2011 and approximately 351,000 at the beginning of 2010. Specialty expects that 
personal automobile insurance policies in force will be marginally down in 2012. Commercial automobile insurance earned 
premiums decreased by $3.6 million for the year ended December 31, 2011, compared to 2010, due primarily to lower volume. 
Commercial automobile insurance volume has decreased due primarily to a smaller renewal book of business, partially offset 
by higher retention rates and increased new business production. In the fourth quarter of 2011, Specialty reorganized the 
product management and sales structure to better align management with the current product mix and improve focus for all 
sales initiatives.

Net Investment Income in the Specialty segment decreased by $3.7 million for the year ended December 31, 2011, compared to 
2010, due primarily to lower net investment income from Equity Method Limited Liability Investments. The Specialty segment 
reported net investment income of $3.5 million from Equity Method Limited Liability Investments for the year ended 
December 31, 2011, compared to $7.3 million for 2010.

Operating Profit in the Specialty segment decreased by $2.1 million for the year ended December 31, 2011, compared to 2010, 
due primarily to lower operating profit in personal automobile insurance, offset by higher operating profit in commercial 
automobile insurance and other insurance. 

Personal automobile insurance operating profit decreased by $6.9 million for the year ended December 31, 2011, compared to 
2010, due primarily to higher underlying incurred losses and LAE as a percentage of personal automobile insurance earned 
premiums, higher insurance expenses as a percentage of personal automobile insurance earned premiums and lower net 
investment income, partially offset by the favorable effects of loss and LAE reserve development. Underlying incurred losses 
and LAE exclude the impact of catastrophes and loss and LAE reserve development. Underlying incurred losses and LAE as a 
percentage of personal automobile insurance earned premiums increased due primarily to higher frequency of losses and, to a 
lesser extent, higher severity of losses for the year ended December 31, 2011, compared to 2010. Loss and LAE reserve 
development on personal automobile insurance had a favorable effect of $3.6 million for the year ended December 31, 2011, 
compared to an adverse effect of $3.7 million in 2010. Insurance expenses as a percentage of personal automobile insurance 
earned premiums increased due primarily to investment in policy and billing systems. 

35

 
 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

SPECIALTY (Continued)

Commercial automobile insurance operating profit increased by $4.3 million for the year ended December 31, 2011, compared 
to 2010, due primarily to the favorable effects of loss and LAE reserve development and lower underlying incurred losses and 
LAE as a percentage of commercial automobile insurance earned premiums. Favorable Loss and LAE reserve development on 
commercial automobile insurance was $6.1 million for the year ended December 31, 2011, compared to $1.1 million in 2010. 
Underlying incurred losses and LAE as a percentage of commercial automobile insurance earned premiums decreased for the 
year ended December 31, 2011, compared to 2010, due primarily to lower severity, partially offset by higher frequency of 
losses. 

Other insurance consists of certain reinsurance pools in run-off and other personal insurance in run-off. Other insurance 
operating loss was $0.1 million for the year ended December 31, 2011, compared to $0.6 million for 2010. Adverse loss and 
LAE reserve development on certain reinsurance pools in run-off was $0.4 million for the year ended December 31, 2011, 
compared to $0.7 million in 2010. Excluding development from these reinsurance pools, loss and LAE reserve development on 
other personal insurance had an adverse effect of $0.9 million for the year ended December 31, 2010 and was almost entirely 
related to two liability claims, one from 2003 and the other from 2005. Insurance expenses for the year ended December 31, 
2010 included a reduction of expense of $0.8 million related to a change in estimate for uncollectible reinsurance. 

Segment Net Operating Income in the Specialty segment was $18.3 million for the year ended December 31, 2011, compared to 
$20.2 million for 2010. The Specialty segment’s effective income tax rate differs from the federal statutory income tax rate due 
primarily to tax-exempt investment income and dividends received deductions. Tax-exempt investment income and dividends 
received deductions were $10.5 million for the year ended December 31, 2011, compared to $11.5 million in 2010. 

2010 Compared with 2009

Earned Premiums in the Specialty segment decreased by $52.6 million for the year ended December 31, 2010, compared to 
2009, due to lower earned premiums for both personal and commercial automobile insurance. Personal automobile insurance 
earned premiums decreased by $40.2 million for the year ended December 31, 2010, compared to 2009, due to lower volume, 
slightly offset by higher average premium rates. Economic conditions, increased competition and higher premium rates, 
particularly in California, all contributed to a decline in the number of personal automobile insurance policies in force in the 
Specialty segment. There were approximately 360,000 personal automobile insurance policies in force at the beginning of 2009, 
rising to a peak of approximately 380,000 policies at the end of the first quarter of 2009. Policies in force declined to 
approximately 351,000 policies at December 31, 2009 and then further declined to approximately 329,000 policies at the end of 
2010. Commercial automobile insurance earned premiums decreased by $12.4 million for the year ended December 31, 2010, 
compared to 2009, due to lower volume and, to a lesser extent, lower average earned premium per policy. Commercial 
automobile insurance volume declined due, in part, to increased competition and a contraction of the commercial automobile 
insurance market resulting from the continued effects of the economy. Average earned premium per policy on commercial 
automobile insurance declined due, in part, to the continued shift in the mix of Specialty’s commercial automobile insurance 
business towards light commercial vehicle insurance products, which carry a lower premium rate per policy than other classes 
of commercial vehicles.

Net Investment Income in the Specialty segment increased by $4.0 million for the year ended December 31, 2010, compared to 
2009, due primarily to higher net investment income from Equity Method Limited Liability Investments. The Specialty 
segment reported net investment income of $7.3 million from Equity Method Limited Liability Investments for the year ended 
December 31, 2010, compared to $3.5 million for 2009.

Operating Profit in the Specialty segment decreased by $5.9 million for the year ended December 31, 2010, compared to 2009, 
due to lower operating profit in commercial automobile insurance and other insurance, partially offset by higher operating profit 
in personal automobile insurance.

36

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

SPECIALTY (Continued)

Personal automobile insurance operating profit increased by $3.4 million for the year ended December 31, 2010, compared to 
2009, due primarily to higher net investment income and lower underlying losses and LAE as a percentage of personal 
automobile insurance earned premiums, partially offset by the impact of adverse loss and LAE reserve development and higher 
insurance expenses as a percentage of personal automobile insurance earned premiums. Net investment income allocated to 
personal automobile insurance increased by $4.0 million for the year ended December 31, 2010, compared to 2009, due 
primarily to higher investment returns on Equity Method Limited Liability Investments. Underlying losses and LAE as a 
percentage of personal automobile earned premiums improved due primarily to lower frequency, partially offset by higher 
severity. Loss and LAE reserve development on personal automobile insurance had an adverse effect of $3.6 million for the 
year ended December 31, 2010, compared to a favorable effect of $2.3 million for 2009. Personal automobile insurance 
catastrophe losses and LAE were $3.0 million for the year ended December 31, 2010, compared to $4.2 million for 2009. 
Insurance expenses as a percentage of personal automobile insurance earned premiums increased due primarily to increased 
investment in technology and reduced economies of scale.

Commercial automobile insurance operating profit decreased by $7.6 million for the year ended December 31, 2010, compared 
to 2009, due primarily to lower favorable reserve development and higher underlying losses and LAE as a percentage of 
commercial automobile insurance earned premiums and higher insurance expenses as a percentage of commercial automobile 
insurance earned premiums. Favorable loss and LAE reserve development on commercial automobile insurance was $1.1 
million for the year ended December 31, 2010, compared to $5.4 million for 2009. Underlying losses and LAE as a percentage 
of commercial automobile insurance earned premiums increased for the year ended December 31, 2010, compared to 2009, due 
primarily to higher frequency, partially offset by lower severity of losses. Net investment income allocated to commercial 
automobile insurance was flat for the year ended December 31, 2010, compared to 2009, as lower levels of investments 
allocated to commercial automobile insurance were offset by higher investment returns on Equity Method Limited Liability 
Investments. Insurance expenses as a percentage of commercial automobile insurance earned premiums increased due primarily 
to increased investment in technology and reduced economies of scale.

Operating results in other insurance decreased by $1.7 million for the year ended December 31, 2010, compared to 2009, due 
primarily to the impact of adverse loss and LAE reserve development. Loss and LAE reserve development on certain 
reinsurance pools in run-off had an adverse effect of $0.7 million for the year ended December 31, 2010, compared to a 
favorable development of $0.2 million for 2009. Excluding development on these reinsurance pools, loss and LAE reserve 
development on other personal insurance had an adverse effect of $0.9 million for the year ended December 31, 2010, and was 
almost entirely related to two liability claims that had been previously reported, one from 2003 and the other from 2005. Loss 
and LAE reserve development on other personal insurance was not significant for the year ended December 31, 2009.

Segment Net Operating Income in the Specialty segment was $20.2 million for the year ended December 31, 2010, compared to 
$23.5 million for 2009. Specialty’s effective tax rate differs from the statutory tax rate due primarily to tax-exempt investment 
income and dividends received deductions. Tax-exempt investment income and dividends received deductions were $11.5 
million for both the year ended December 31, 2010, and the year ended December 31, 2009.

37

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

2011
$ 209.0

2010
$ 269.3

2009
$ 320.3

$ 213.3

$ 273.5

$ 338.0

DIRECT

Selected financial information for the Direct segment follows:

DOLLARS IN MILLIONS
Net Premiums Written...........................................................................................................
Earned Premiums:

Automobile .......................................................................................................................
Homeowners .....................................................................................................................
Other Personal ..................................................................................................................
Total Earned Premiums .........................................................................................................
Net Investment Income..........................................................................................................
Other Income .........................................................................................................................
Total Revenues ......................................................................................................................
Incurred Losses and LAE related to:

Current Year:

9.2

0.2

222.7

17.9

0.1

240.7

Non-catastrophe Losses and LAE................................................................................
Catastrophe Losses and LAE .......................................................................................

194.8

6.7

Prior Years:

Non-catastrophe Losses and LAE................................................................................
Catastrophe Losses and LAE .......................................................................................
Total Incurred Losses and LAE.............................................................................................
Insurance Expenses ...............................................................................................................
Write-off of Intangible Assets from Direct Response Acquisition........................................
Operating Loss.......................................................................................................................
Income Tax Benefit ...............................................................................................................
Segment Net Operating Loss.................................................................................................

(4.4)

0.5

197.6

76.3

13.5

(46.7)

19.6

$ (27.1)

$

8.7

0.2

282.4

21.4

0.1

303.9

228.9

1.8

(7.0)
0.2

223.9

87.1

—
(7.1)
6.0
(1.1)

7.1

0.5

345.6

18.5

0.9

365.0

278.0

3.2

(12.3)
0.2

269.1

107.0

1.5
(12.6)
7.3
(5.3)

$

Ratios Based On Earned Premiums
Current Year Non-catastrophe Losses and LAE Ratio..........................................................
Current Year Catastrophe Losses and LAE Ratio.................................................................
Prior Years Non-catastrophe Losses and LAE Ratio.............................................................
Prior Years Catastrophe Losses and LAE Ratio....................................................................
Total Incurred Loss and LAE Ratio.......................................................................................
Incurred Expense Ratio, Including Write-off of Intangible Assets.......................................
Combined Ratio.....................................................................................................................
Underlying Combined Ratio
Current Year Non-catastrophe Losses and LAE Ratio..........................................................
Incurred Expense Ratio, Including Write-off of Intangible Assets.......................................
Underlying Combined Ratio..................................................................................................
Non-GAAP Measure Reconciliation
Underlying Combined Ratio..................................................................................................
Current Year Catastrophe Losses and LAE Ratio.................................................................
Prior Years Non-catastrophe Losses and LAE Ratio.............................................................
Prior Years Catastrophe Losses and LAE Ratio....................................................................
Combined Ratio as Reported.................................................................................................

87.5%

81.1%

80.5%

3.0

(2.0)

0.2

88.7

40.3

0.6
(2.5)
0.1

79.3

30.8

0.9
(3.6)
0.1

77.9

31.4

129.0%

110.1%

109.3%

87.5%

40.3

81.1%

30.8

80.5%

31.4

127.8%

111.9%

111.9%

127.8%

111.9%

111.9%

3.0

(2.0)

0.2

0.6
(2.5)
0.1

0.9
(3.6)
0.1

129.0%

110.1%

109.3%

38

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

DIRECT (Continued)

DOLLARS IN MILLIONS
Insurance Reserves:

INSURANCE RESERVES

Automobile...........................................................................................................................................
Homeowners.........................................................................................................................................
Other.....................................................................................................................................................
Total Insurance Reserves...........................................................................................................................

Insurance Reserves:
Loss Reserves:

Case .................................................................................................................................................
Incurred but Not Reported...............................................................................................................
Total Loss Reserves..............................................................................................................................
LAE Reserves.......................................................................................................................................
Insurance Reserves....................................................................................................................................

2011 Compared with 2010

Dec 31,
2011

Dec 31,
2010

$

$

$

$

216.5
4.8
2.6
223.9

140.9
54.0
194.9
29.0
223.9

$

$

$

$

229.5
3.7
2.4
235.6

144.9
56.8
201.7
33.9
235.6

Earned Premiums in the Direct segment decreased by $59.7 million for the year ended December 31, 2011, compared to 2010, 
due primarily to lower volume, partially offset by higher average premium rates.

The Direct segment continues to roll out a newly designed product and align its marketing program to target better response and 
conversion rates from customers with more favorable risk characteristics. The newly designed product includes increased 
pricing sophistication to improve premium rate accuracy by customer segment. Actions to improve premium rate adequacy 
continue for all programs in line with rate level indications. The Direct segment has implemented and continues to implement 
rate increases across its book of business. These actions have led to a decrease in the overall premium volume, with the number 
of policies in force at December 31, 2011 decreasing by approximately 20% from the level at December 31, 2010. 

Along with the above mentioned actions, Direct intends to withdraw its direct automobile insurance business in the state of 
Michigan and terminate broker relationships comprising approximately 20% of Direct Response’s business in the state of New 
York. Accordingly, the Direct segment expects that earned premiums will continue to decline in the next several quarters.

Net Investment Income in the Direct segment decreased by $3.5 million for the year ended December 31, 2011, compared to 
2010, due primarily to lower net investment income from Equity Method Limited Liability Investments. Net investment income 
from Equity Method Limited Liability Investments was $3.0 million for the year ended December 31, 2011, compared to $6.3 
million for 2010. 

The Direct segment reported Operating Loss of $46.7 million for the year ended December 31, 2011, compared to Operating 
Loss of $7.1 million for 2010. Operating results declined in the Direct segment for the year ended December 31, 2011, 
compared to 2010, due primarily to the partial write-off of an intangible asset acquired in the Direct Response acquisition, 
higher underlying losses and LAE as a percentage of earned premiums, higher insurance expenses as a percentage of earned 
premiums, higher incurred catastrophe losses and LAE (excluding development) and lower net investment income. Underlying 
losses and LAE exclude the impact of catastrophes, and loss and LAE reserve development.

Incurred Losses and LAE as a percentage of earned premiums was 88.7% for the year ended December 31, 2011, compared to 
79.3% for 2010. Incurred Losses and LAE as a percentage of earned premiums increased for the year ended December 31, 2011 
due primarily to higher underlying losses and LAE as a percentage of earned premiums, higher incurred catastrophe losses and 
LAE (excluding development) and the impact of lower favorable loss and LAE reserve development. Underlying losses and 
LAE as a percentage of earned premiums was 87.5% for the year ended December 31, 2011, compared to 81.1% for the same 
period in 2010. Underlying losses and LAE as a percentage of earned premiums increased for the year ended December 31, 
2011, compared to 2010, due primarily to increased severity on automobile insurance. Catastrophe losses and LAE (excluding 

39

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

DIRECT (continued)

development) was $6.7 million for the year ended December 31, 2011, compared to $1.8 million for 2010. Favorable loss and 
LAE reserve development was $3.9 million for the year ended December 31, 2011, compared to $6.8 million for 2010. 

Insurance Expenses in the Direct segment were 34.3% of earned premiums for the year ended December 31, 2011, compared to 
30.8% of earned premiums for 2010. Insurance Expenses as a percentage of earned premiums increased for the year ended 
December 31, 2011, compared to 2010, due primarily to higher amortization expense related to the acquisition of Direct 
Response, higher restructuring costs and higher consulting expenses. 

While Direct has taken various rate actions on the Direct Response book of business over the past several years, the actions 
taken thus far have not improved the book of business at the rate that Direct had initially expected. Accordingly, as part of its 
strategic planning process, Direct has developed additional initiatives to improve the profitability of the Direct Response book 
of business including terminating certain unprofitable broker relationships in the state of New York and converting the book of 
business to Direct’s product, which has better pricing sophistication. As a result, Direct determined that the customer 
relationships intangible asset related to the Direct Response acquisition was impaired at December 31, 2011 and recognized a 
charge of $13.5 million in 2011 to write down the asset to its estimated fair value. 

Direct reported a Segment Net Operating Loss of $27.1 million for the year ended December 31, 2011, compared to a Segment 
Net Operating Loss of $1.1 million for the same period in 2010. The Direct segment’s effective income tax rate differs from the 
federal statutory income tax rate due primarily to tax-exempt investment income, dividends received deductions and changes in 
certain recoverables that are not taxable for tax purposes. Tax-exempt investment income and dividends received deductions 
were $8.9 million for the year ended December 31, 2011, compared to $10.0 million for the same period in 2010. 

2010 Compared with 2009

On February 13, 2009, the Company completed its acquisition of Direct Response in a cash transaction. Direct Response 
specializes in the sale of personal automobile insurance through direct mail and the internet through web insurance portals and 
its own websites, response.com and teachers.com. The results for Direct Response are included in the Direct segment from the 
date of acquisition. Direct Response products had earned premiums of $106.8 million for year ended December 31, 2010, 
compared to $115.2 million from the date of acquisition through December 31, 2009. 

Earned Premiums in the Direct segment decreased by $63.2 million for the year ended December 31, 2010, compared to 2009, 
due primarily to lower volume.

The Direct segment has implemented rate increases across its book of business. These actions have led to a decrease in the 
overall premium volume, with the number of policies in force at December 31, 2010 decreasing by 19% from the level at 
December 31, 2009. While premium rate increases have been implemented over much of the Direct segment’s book of 
business, average earned premiums per policy have remained relatively flat. In the third quarter of 2010, one of Direct’s web 
insurance portal partners was purchased and the acquiring company ceased marketing for the portal. The number of new 
policies written through this portal has declined substantially. The web insurance portal partner represented 8% and 9% of 
Direct’s policies in force at December 31, 2010 and December 31, 2009, respectively. 

Net Investment Income in the Direct segment increased by $2.9 million for the year ended December 31, 2010, compared to 
2009, due primarily to higher net investment income from Equity Method Limited Liability Investments. The Direct segment 
reported net investment income of $6.3 million from Equity Method Limited Liability Investments for the year ended 
December 31, 2010, compared to $3.7 million for 2009.

40

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

DIRECT (Continued)

Direct reported Operating Loss of $7.1 million for the year ended December 31, 2010, compared to Operating Loss of $12.6 
million for 2009. Operating results improved in the Direct segment for the year ended December 31, 2010, compared to 2009, 
due primarily to higher Net investment income and lower insurance expenses as a percentage of earned premiums, partially 
offset by higher incurred losses and LAE as a percentage of earned premiums.

Incurred losses and LAE as a percentage of earned premiums were 79.3% for the year ended December 31, 2010, compared to 
77.9% for 2009. Incurred losses and LAE as a percentage of earned premiums increased due primarily to higher underlying 
losses and LAE and the impact of lower favorable loss and LAE reserve development, partially offset by lower catastrophe 
losses and LAE (excluding development). 

Insurance Expenses in the Direct segment were $87.1 million, or 30.8% of earned premiums, for the year ended December 31, 
2010, compared to $107.0 million, or 31.0% of earned premiums, for 2009. Insurance Expenses decreased for the year ended 
December 31, 2010, compared to 2009, due primarily to lower restructuring costs, lower salary and benefits expenses due, in 
part, to certain restructuring actions taken in 2009 and lower bad debt expense, partially offset by higher amortization expense 
related to the acquisition of Direct Response. Restructuring costs were $0.9 million for the year ended December 31, 2010, 
compared to $7.2 million for 2009.

Direct reported Segment Net Operating Loss of $1.1 million for the year ended December 31, 2010, compared to Segment Net 
Operating Loss of $5.3 million for 2009. Direct’s effective income tax rate differs from the federal statutory income tax rate due 
primarily to tax-exempt investment income and dividends received deductions. Tax-exempt investment income and dividends 
received deductions were $10.0 million for the year ended December 31, 2010, compared to $9.9 million for 2009.

41

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

LIFE AND HEALTH INSURANCE

Selected financial information for the Life and Health Insurance segment follows:

DOLLARS IN MILLIONS
Earned Premiums:

2011

2010

2009

Life....................................................................................................................................
Accident and Health .........................................................................................................
Property.............................................................................................................................
Total Earned Premiums .........................................................................................................
Net Investment Income..........................................................................................................
Other Income .........................................................................................................................
Total Revenues ......................................................................................................................
Policyholders’ Benefits and Incurred Losses and LAE.........................................................
Insurance Expenses ...............................................................................................................
Write-off of Goodwill............................................................................................................
Operating Profit .....................................................................................................................
Income Tax Expense..............................................................................................................
Segment Net Operating Income ............................................................................................

$

$

395.1
166.3
84.5
645.9
201.9
0.1
847.9
385.6
294.7
—
167.6
(59.1)
108.5

$

$

396.7
161.9
85.5
644.1
214.3
0.2
858.6
406.8
283.0
14.8
154.0
(59.1)
94.9

$

$

399.7
159.2
91.7
650.6
225.3
0.7
876.6
423.8
284.3
—
168.5
(56.4)
112.1

DOLLARS IN MILLIONS
Insurance Reserves:

INSURANCE RESERVES

Dec 31,
2011

Dec 31,
2010

Future Policyholder Benefits................................................................................................................
Incurred Losses and LAE Reserves:

$ 3,046.8

$ 3,004.8

Life ..................................................................................................................................................
Accident and Health ........................................................................................................................
Property ...........................................................................................................................................
Total Incurred Losses and LAE Reserves ............................................................................................
Insurance Reserves....................................................................................................................................

33.8
22.1
8.3
64.2
$ 3,111.0

35.3
23.6
20.8
79.7
$ 3,084.5

2011 Compared with 2010

Earned Premiums in the Life and Health Insurance segment increased by $1.8 million for the year ended December 31, 2011, 
compared to 2010, due primarily to higher accident and health insurance earned premiums. Earned premiums on accident and 
health insurance increased by $4.4 million for the year ended December 31, 2011, compared to the same period in 2010, due 
primarily to higher average premium rates, partially offset by lower volume of insurance. Net Investment Income decreased by 
$12.4 million for the year ended December 31, 2011, compared to the same period in 2010, due primarily to lower net 
investment income on Equity Method Limited Liability Investments, partially offset by higher levels of investments. 

Kemper believes that some of the health insurance products sold by its subsidiary, Reserve National, could be adversely 
impacted by some provisions of the Health Care Acts that were signed into law in the first quarter of 2010. In particular, a 
provision which sets minimum loss ratios for health insurance policies could adversely impact Reserve National’s business 
prospects. Such affected health insurance products accounted for $72.1 million, or 43%, of the Life and Health Insurance 
segment’s accident and health insurance earned premiums for the year ended December 31, 2011. Reserve National has been 
adapting its business model in response and in 2011 began transitioning its sales to other health insurance products that are not 
expected to be as severely impacted by the Health Care Acts. In connection with the transition, Reserve National suspended 
sales of such affected health insurance products at the end of 2011. The Life and Health Insurance segment expects earned 
premiums from these affected health insurance products to decrease by approximately 15% in 2012 due to such suspension of 
sales. There can be no assurance that the transition will fully offset the impact from suspending sales of the affected health 
insurance products. 

42

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

LIFE AND HEALTH INSURANCE (Continued)

In prior years, the Life and Health Insurance segment has taken several actions to reduce its exposure to catastrophe risks. 
These actions have included non-renewing dwelling policies in coastal areas and areas further inland and the halting of new 
sales of dwelling coverage in all markets. The non-renewals were substantially completed in the second quarter of 2009. As the 
remaining insurance policies providing dwelling coverage run off over the next several years, the Life and Health Insurance 
segment expects that its exposure to catastrophe risks will continue to decline along with the related earned premiums. Earned 
premiums from dwelling coverage comprised 30%, 32% and 36% of the Life and Health Insurance segment’s earned premiums 
on property insurance for the years ended December 31, 2011, 2010 and 2009, respectively.

Operating Profit in the Life and Health Insurance segment was $167.6 million for the year ended December 31, 2011, compared 
to $154.0 million for 2010. Operating Profit increased for the year ended December 31, 2011 due primarily to lower 
Policyholders’ Benefits and Incurred Losses and LAE and the impact of a charge to write off goodwill in 2010, partially offset 
by the lower net investment income and higher insurance expenses. Policyholders’ Benefits and Incurred Losses and LAE 
decreased by $21.2 million for the year ended December 31, 2011, compared to 2010, due primarily to lower policyholders’ 
benefits on life insurance, lower accident and health insurance losses as a percentage of accident and health earned premiums 
and the favorable impact of Loss and LAE reserve development on property insurance, partially offset by higher catastrophe 
losses and LAE (excluding development) on property insurance. Policyholders’ benefits on life insurance were $253.2 million 
for the year ended December 31, 2011, compared to $263.0 million in 2010, a decrease of $9.8 million. Policyholder benefits 
on life insurance decreased due primarily to reserve adjustments in 2011 associated with correcting expiry dates for certain 
extended term life insurance policies and better mortality experience, partially offset by higher reserve additions for persisting 
policies. Incurred accident and health insurance losses were $88.9 million, or 53.5% of accident and health insurance earned 
premiums, for the year ended December 31, 2011, compared to $95.7 million, or 59.1% of accident and health insurance earned 
premiums, in 2010. Incurred accident and health insurance losses as a percentage of accident and health insurance earned 
premiums decreased due primarily to lower frequency and severity of health claims. Incurred Losses and LAE on property 
insurance were $43.5 million for the year ended December 31, 2011, compared to $48.1 million in 2010. Favorable loss reserve 
development on property insurance was $2.6 million (including favorable development of $1.5 million on catastrophes) for the 
year ended December 31, 2011, compared to adverse development of $4.5 million (including adverse development of $3.4 
million on catastrophes) in 2010. Catastrophe losses and LAE (excluding development) were $9.1 million for the year ended 
December 31, 2011, compared to $4.5 million in 2010. Insurance Expenses in the Life and Health Insurance segment increased 
by $11.7 million for the year ended December 31, 2011, compared to 2010, due primarily to higher commission and fringe 
benefit expenses, partially attributable to an increase in the number of career agents employed, and higher amortization of 
deferred policy acquisition costs. The Company wrote off $14.8 million of goodwill in 2010 related to Reserve National.

Segment Net Operating Income in the Life and Health Insurance segment was $108.5 million for the year ended December 31, 
2011, compared to $94.9 million for the same period in 2010. 

2010 Compared with 2009

Earned Premiums in the Life and Health Insurance segment decreased by $6.5 million for the year ended December 31, 2010, 
compared to 2009. Earned premiums on life insurance decreased by $3.0 million for the year ended December 31, 2010, 
compared to 2009, due to lower volume, partially offset by higher average premium rates. Earned premiums on accident and 
health insurance increased by $2.7 million for the year ended December 31, 2010, compared to 2009, due to higher average 
premium rates, partially offset by lower volume. Earned premiums on property insurance decreased by $6.2 million for the year 
ended December 31, 2010, compared to 2009, due primarily to lower volume resulting from a strategy to reduce the segment’s 
catastrophe exposure through the non-renewal of dwelling policies in certain coastal areas and the continued run-off of dwelling 
policies in all other markets, slightly offset by lower catastrophe reinsurance premiums and higher average premium rates on 
dwelling coverage in Texas. 

43

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

LIFE AND HEALTH INSURANCE (Continued)

Net Investment Income in the Life and Health Insurance segment decreased by $11.0 million for the year ended December 31, 
2010, compared to 2009, due primarily to lower net investment income from Equity Method Limited Liability Investments, 
partially offset by higher net investment income from investments in fixed maturities. The Life and Health Insurance segment 
reported net investment income of $15.8 million from Equity Method Limited Liability Investments for the year ended 
December 31, 2010, compared to net investment income of $31.6 million for 2009.

Operating Profit in the Life and Health Insurance segment was $154.0 million for the year ended December 31, 2010, compared 
to $168.5 million for 2009. The Life and Health Insurance segment wrote off $14.8 million of goodwill at the Company’s health 
insurance subsidiary, Reserve National, in the third quarter of 2010. Excluding the write-off of goodwill, Operating Profit in the 
Life and Health Insurance segment increased $0.3 million for the year ended December 31, 2010, compared to 2009.

Policyholders’ Benefits and Incurred Losses and LAE decreased by $17.0 million for the year ended December 31, 2010, 
compared to 2009, due primarily to lower policyholders’ benefits on life insurance and lower losses and LAE on property 
insurance. Policyholders’ benefits on life insurance were $263.0 million for the year ended December 31, 2010, compared to 
$272.1 million for 2009, and decreased due primarily to better mortality experience on life insurance. Policyholders’ benefits 
and incurred losses and LAE on accident and health insurance were $95.7 million for the year ended December 31, 2010, 
compared to $98.0 million for 2009. Incurred accident and health losses as a percentage of earned premiums decreased due 
primarily to lower Medicare supplement claims as a percentage of earned premiums, partially offset by higher first time cancer 
related incurred accident and health insurance claims as a percentage of accident and health insurance earned premiums. 
Incurred Losses and LAE, net of reinsurance, on property insurance were $48.1 million for the year ended December 31, 2010, 
compared to $53.7 million for 2009, and decreased due primarily to lower catastrophe losses and LAE (excluding development) 
and lower non-catastrophe losses and LAE, partially offset by higher adverse loss and LAE reserve development. Catastrophe 
losses and LAE, net of reinsurance (excluding development), were $4.5 million for the year ended December 31, 2010, 
compared to $6.7 million for 2009. Adverse loss reserve development on property insurance was $4.5 million (including 
adverse development of $3.3 million on catastrophes) for the year ended December 31, 2010, compared to adverse development 
of $2.6 million (including favorable development of $0.1 million on catastrophes) for 2009.

Based on the continuing uncertainty about the impact of the Health Care Acts on Reserve National’s operations and the 
increased likelihood that the minimum loss ratio provisions of the Health Care Acts would apply to some of Reserve National’s 
non-comprehensive health insurance coverages, the Company determined that goodwill associated with Reserve National was 
impaired and not recoverable at September 30, 2010 and wrote off $14.8 million of goodwill in the third quarter of 2010. See 
Note 5, “Goodwill,” to the Consolidated Financial Statements.

Segment Net Operating Income in the Life and Health Insurance segment was $94.9 million for the year ended December 31, 
2010, compared to $112.1 million for 2009.

44

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENT RESULTS

Net Investment Income

Net Investment Income for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Investment Income:

2011

2010

2009

Interest and Dividends on Fixed Maturities......................................................................
Dividends on Equity Securities ........................................................................................
Short-term Investments.....................................................................................................
Loans to Policyholders .....................................................................................................
Real Estate ........................................................................................................................
Equity Method Limited Liability Investments .................................................................
Other .................................................................................................................................
Total Investment Income.......................................................................................................
Investment Expenses:

$

Real Estate ........................................................................................................................
Other Investment Expenses ..............................................................................................
Total Investment Expenses....................................................................................................
Net Investment Income..........................................................................................................

$

246.6
25.2
0.1
17.7
26.0
9.6
0.3
325.5

25.9
1.6
27.5
298.0

$

$

243.8
16.0
0.3
16.5
27.1
48.8
—
352.5

25.7
1.1
26.8
325.7

$

$

241.0
13.2
0.8
15.4
28.4
47.7
0.3
346.8

26.4
0.5
26.9
319.9

2011 Compared with 2010

Net Investment Income decreased by $27.7 million for the year ended December 31, 2011, compared to 2010. Investment 
income from Equity Method Limited Liability Investments decreased by $39.2 million for the year ended December 31, 2011, 
compared to 2010, due primarily to a lower total rate of return. Dividends on equity securities increased by $9.2 million for the 
year ended December 31, 2011, compared to 2010, due primarily to higher levels of income producing equity securities. 
Interest and dividends on fixed maturities and policyholder loans increased by $2.8 million and $1.2 million, respectively for 
the year ended December 31, 2011, compared to 2010. 

2010 Compared with 2009

Net Investment Income increased by $5.8 million for the year ended December 31, 2010, compared to 2009. Interest and 
dividends on fixed maturities increased by $2.8 million for the year ended December 31, 2010, compared to 2009, due 
primarily to a higher level of fixed maturities due, in part, to the Company reinvesting a portion of its short-term investments in 
fixed maturities. Dividends on equity securities increased by $2.8 million for the year ended December 31, 2010, compared to 
2009, due primarily to higher yields on equity securities. Investment income from Equity Method Limited Liability Investments 
increased by $1.1 million for the year ended December 31, 2010, compared to 2009, due primarily to a higher investment base 
in 2010, partially offset by a lower total rate of return. Investment income from policyholder loans increased by $1.1 million for 
the year ended December 31, 2010, compared to the same period in 2009, due primarily to higher levels of policyholder loans 
outstanding.

45

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENT RESULTS (Continued)

Net Realized Gains on Sales of Investments

The components of Net Realized Gains on Sales of Investments for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Fixed Maturities:

2011

2010

2009

Gains on Sales...................................................................................................................
Losses on Sales .................................................................................................................

$

$

14.2
(0.1)

$

21.5
(0.1)

12.8
(2.7)

Equity Securities:

Gains on Sales...................................................................................................................
Losses on Sales .................................................................................................................

34.0
(13.5)

Investee – Intermec:

Gains on Sales...................................................................................................................

Real Estate:

Gains on Sales...................................................................................................................

Other Investments:

—

0.1

11.7
—

0.8

8.2

Gains on Sales...................................................................................................................
Losses on Sales .................................................................................................................
Trading Securities Net Gains (Losses) .............................................................................
Net Realized Gains on Sales of Investments.........................................................................

$

—
(0.1)
(0.9)
33.7

$

0.1
(0.1)
0.5
42.6

$

13.6
—

—

—

—
(0.1)
1.0
24.6

Net Impairment Losses Recognized in Earnings

The components of Net Impairment Losses Recognized in Earnings reported in the Consolidated Statements of Income for the 
years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Fixed Maturities.....................................................................................................................
Equity Securities....................................................................................................................
Real Estate .............................................................................................................................
Net Impairment Losses Recognized in Earnings...................................................................

2011

2010

2009

$

$

(2.2)
(1.9)
(7.2)
(11.3)

$

$

(14.4)
(2.1)
—
(16.5)

$

$

(41.6)
(8.8)
—
(50.4)

The Company regularly reviews its investment portfolio for factors that may indicate that a decline in the fair value of an 
investment is other than temporary. Losses arising from other-than-temporary declines in fair value are reported in the 
Consolidated Statements of Income in the period that the declines are determined to be other than temporary. Net Impairment 
Losses recognized in the Consolidated Statement of Income for the years ended December 31, 2011, 2010 and 2009 include 
other-than-temporary impairment (“OTTI”) losses of $11.3 million, $16.5 million and $50.4 million, respectively. OTTI losses 
recognized in the Consolidated Statement of Income for the year ended December 31, 2011 included pre-tax losses of $7.2 
million to write down real estate investments. OTTI losses recognized in the Consolidated Statement of Income for the year 
ended December 31, 2010 included pre-tax losses of $11.9 million due to the deterioration of the business prospects of a single 
issuer in the waste management business. OTTI losses recognized in the Consolidated Statement of Income for the year ended 
December 31, 2010 included pre-tax foreign currency losses of $2.1 million. OTTI losses from write-downs of fixed maturities 
for the year ended December 31, 2009 included a pretax loss of $24.4 million related to credit losses recognized for a single 
issuer in the manufacturing industry due to a continued deterioration in the issuer’s business prospects. 

46

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENT RESULTS (Continued)

Total Comprehensive Investment Gains

Total Comprehensive Investment Gains are comprised of Net Realized Gains on Sales of Investments and Net Impairment 
Losses Recognized in Earnings reported in the Consolidated Statements of Income and unrealized investment gains and losses 
that are not reported in the Consolidated Statements of Income, but rather are reported in the Consolidated Statements of 
Comprehensive Income. The components of Total Comprehensive Investment Gains for the years ended December 31, 2011, 
2010 and 2009 were:

DOLLARS IN MILLIONS
Fixed Maturities:

Recognized in Consolidated Statements of Income:

2011

2010

2009

Gains on Sales..............................................................................................................
Losses on Sales ............................................................................................................
Net Impairment Losses Recognized in Earnings .........................................................
Total Recognized in Consolidated Statements of Income................................................
Recognized in Other Comprehensive Income (Loss).......................................................
Total Comprehensive Investment Gains (Losses) on Fixed Maturities.................................
Equity Securities:

$

$

14.6
(0.1)
(2.2)
12.3
272.8
285.1

$

21.5
(0.1)
(14.4)
7.0
86.4
93.4

12.8
(2.7)
(41.6)
(31.5)
191.1
159.6

Recognized in Consolidated Statements of Income:

Gains on Sales..............................................................................................................
Losses on Sales ............................................................................................................
Net Impairment Losses Recognized in Earnings .........................................................
Total Recognized in Consolidated Statements of Income................................................
Recognized in Other Comprehensive Income (Loss).......................................................
Total Comprehensive Investment Gains (Losses) on Equity Securities................................
Investee:

Recognized in Consolidated Statements of Income:

Gains on Sales..............................................................................................................
Recognized in Other Comprehensive Income (Loss).......................................................
Total Comprehensive Investment Gains (Losses) on Investee..............................................
Real Estate:

Recognized in Consolidated Statements of Income:

Gains on Sales..............................................................................................................
Net Impairment Losses Recognized in Earnings .........................................................
Total Recognized in Consolidated Statements of Income................................................

Other Investments:

Recognized in Consolidated Statements of Income:

Gains on Sales..............................................................................................................
Losses on Sales ............................................................................................................
Trading Securities Net Gains (Losses).........................................................................
Total Recognized in Consolidated Statements of Income................................................
Total Comprehensive Investment Gains................................................................................

Recognized in Consolidated Statements of Income ..............................................................
Recognized in Other Comprehensive Income.......................................................................
Total Comprehensive Investment Gains................................................................................

34.0
(13.5)
(1.9)
18.6
(71.2)
(52.6)

—
—
—

0.1
(7.2)
(7.1)

—
(0.1)
(0.9)
(1.0)

11.7
—
(2.1)
9.6
90.2
99.8

0.8
2.9
3.7

8.2
—
8.2

0.1
(0.1)
0.5
0.5

$

$

$

224.4

22.8
201.6
224.4

$

$

$

205.6

26.1
179.5
205.6

$

$

$

13.6
—
(8.8)
4.8
44.8
49.6

—
(2.2)
(2.2)

—
—
—

—
(0.1)
1.0
0.9

207.9

(25.8)
233.7
207.9

As a result of a decrease in the Company’s ownership percentage and other qualitative factors, the Company determined that its 
investment in the common stock of Intermec no longer qualified for the equity method of accounting in the third quarter of 
2010. Accordingly, beginning with the Company’s September 30, 2010 interim consolidated financial statements, the 

47

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENT RESULTS (Continued)

Company’s investment in Intermec common stock was included in Investments in Equity Securities and was reported at its fair 
value. See Note 4, “Investments,” to the Consolidated Financial Statements. Investment gains recognized in Other 
Comprehensive Income increased for the year ended December 31, 2011, compared to 2010, due primarily to lower overall 
interest rates resulting from lower risk-free interest rates, partially offset by an other comprehensive loss of $50.6 million from 
disposing of all of the Company’s holding of Intermec common stock and other comprehensive losses from declines in the fair 
values of equity securities. The gains on Equity Securities recognized in Other Comprehensive Income for the year ended 
December 31, 2010 include other comprehensive gains of $50.6 million related to the Company’s investment in the common 
stock of Intermec. 

INVESTMENT QUALITY AND CONCENTRATIONS

The Company’s fixed maturity investment portfolio is comprised primarily of high-grade municipal, corporate and agency 
bonds. At December 31, 2011, nearly 93% of the Company’s fixed maturity investment portfolio was rated investment grade, 
which is defined as a security having a rating of AAA, AA, A or BBB from S&P; a rating of Aaa, Aa, A or Baa from Moody’s; a 
rating of AAA, AA, A or BBB from Fitch; or a rating from the NAIC of 1 or 2. The Company has not made significant 
investments in securities that are directly or indirectly related to sub-prime mortgage loans, including, but not limited to, 
collateralized debt obligations and structured investment vehicles.The following table summarizes the credit quality of the fixed 
maturity investment portfolio at December 31, 2011 and 2010:

Dec 31, 2011

Dec 31, 2010

NAIC
Rating
1
2
3
4
5
6

S&P Equivalent Rating
AAA, AA, A...............................................................................
BBB............................................................................................
BB...............................................................................................
B .................................................................................................
CCC............................................................................................
In or Near Default ......................................................................
Total Investments in Fixed Maturities .......................................................

Fair Value
in Millions
$ 3,591.8
839.4
108.6
89.1
127.8
16.7
$ 4,773.4

Percentage
of Total

75.2%
17.6
2.3
1.9
2.7
0.3
100.0%

Fair Value
in Millions
$ 3,493.7
733.1
105.3
52.3
76.6
14.3
$ 4,475.3

Percentage
of Total

78.1%
16.4
2.3
1.2
1.7
0.3
100.0%

Gross unrealized losses on the Company’s investments in below-investment-grade fixed maturities were $5.4 million and $4.1 
million at December 31, 2011 and 2010, respectively.

At December 31, 2011, the Company had $275.2 million of bonds issued by states and political subdivisions that had been pre-
refunded with U.S. Government and Government Agencies and Authorities obligations held in trust for the full payment of 
principal and interest. At December 31, 2011, the Company had $1,577.4 million of investments in bonds issued by states and 
political subdivisions, commonly referred to as “municipal bonds,” that had not been pre-refunded, of which $286.2 million 
were enhanced with insurance from monoline bond insurers. The Company’s municipal bond investment credit-risk strategy is 
to focus on the underlying credit rating of the issuer and not to rely on the credit enhancement provided by the monoline bond 
insurer when making investment decisions. To that end, the underlying rating of nearly 94% of the Company’s entire municipal 
bond portfolio that has not been pre-refunded is AA or higher, the majority of which are direct obligations of states.

48

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENT QUALITY AND CONCENTRATIONS (Continued)

The following table summarizes the fair value of the Company’s investments in governmental fixed maturities at December 31, 
2011 and 2010:

DOLLARS IN MILLIONS
U.S. Government and Government Agencies and Authorities ..................
Pre-refunded with U.S. Government and Government Agencies and

Authorities Held in Trust......................................................................
States ..........................................................................................................
Political Subdivisions ................................................................................
Revenue Bonds ..........................................................................................
Total Investments in Governmental Fixed Maturities ...............................

Dec 31, 2011

Dec 31, 2010

Fair Value
491.7
$

Percentage
of Total
Investments
7.9%

Fair Value
536.9
$

Percentage
of Total
Investments
8.6%

275.2

937.8

178.9

460.7

4.4

15.1

2.9

7.4

449.0

808.4

163.7

371.7

7.2

12.9

2.6

6.0

$ 2,344.3

37.7%

$ 2,329.7

37.3%

The Company’s short-term investments at December 31, 2011 include $212.8 million invested in money market funds which 
primarily invest in U.S. Treasury securities. The Company does not have any investments in sovereign debt securities issued by 
foreign governments. The following table summarizes the fair value of the Company’s investments in non-governmental fixed 
maturities by industry at December 31, 2011 and 2010:

DOLLARS IN MILLIONS
Manufacturing............................................................................................
Finance, Insurance and Real Estate ...........................................................
Transportation, Communication and Utilities............................................
Services ......................................................................................................
Mining........................................................................................................
Retail Trade................................................................................................
Wholesale Trade.........................................................................................
Agriculture, Forestry and Fishing ..............................................................
Other ..........................................................................................................
Total Investments in Non-governmental Fixed Maturities........................

Dec 31, 2011

Dec 31, 2010

Fair Value
$ 1,153.1

Percentage
of Total
Investments
18.5%

Fair Value
$ 1,023.6

Percentage
of Total
Investments
16.4%

590.4

252.2

233.8

89.6

50.1

41.5

17.8

0.6

9.5

4.1

3.8

1.4

0.8

0.7

0.3

—

566.4

229.7

186.3

52.0

33.5

36.5

17.0

0.6

9.1

3.7

3.0

0.8

0.5

0.6

0.3

—

$ 2,429.1

39.1%

$ 2,145.6

34.4%

Sixty-four companies comprised over 75% of the Company’s fixed maturity exposure to the Manufacturing industry at 
December 31, 2011, with the largest single exposure, Caterpillar, Inc., comprising 2.5%, or $28.8 million, of the Company’s 
fixed maturity exposure to such industry. Thirty-two companies comprised over 75% of the Company’s exposure to the 
Finance, Insurance and Real Estate industry at December 31, 2011, with the largest single exposure, Massachusetts Mutual Life 
Insurance Company, comprising 5.8%, or $34.4 million, of the Company’s exposure to such industry.

49

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENT QUALITY AND CONCENTRATIONS (Continued)

The following table summarizes the fair value of the Company’s ten largest investment exposures, excluding investments in 
U.S. Government and Government Agencies and Authorities, at December 31, 2011:

DOLLARS IN MILLIONS
Fixed Maturities:

States and Political Subdivisions:

Fair
Value

Percentage
of Total
Investments

Texas.............................................................................................................................................
Washington ...................................................................................................................................
Louisiana.......................................................................................................................................
Georgia .........................................................................................................................................
New York......................................................................................................................................
Colorado .......................................................................................................................................

$

105.6
93.2
76.8
75.6
64.1
59.9

1.7%
1.5
1.2
1.2
1.0
1.0

Equity Securities:

iShares® iBoxx $ Investment Grade Corporate Bond Fund .............................................................

66.6

1.1

Equity Method Limited Liability Investments:

Tennenbaum Opportunities Fund V, LLC.........................................................................................
Special Value Opportunity Fund, LLC..............................................................................................
Goldman Sachs Vintage Fund IV, L.P...............................................................................................
Total........................................................................................................................................................

$

75.6
67.8
64.2
749.4

1.2
1.1
1.0
12.0%

50

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INVESTMENTS IN LIMITED LIABILITY INVESTMENT COMPANIES AND LIMITED PARTNERSHIPS

The Company owns investments in various limited liability investment companies and limited partnerships that primarily invest 
in distressed debt, mezzanine debt and secondary transactions. The Company’s investments in these limited liability investment 
companies and limited partnerships are reported either as Equity Method Limited Liability Investments, or Other Equity 
Interests and included in Equity Securities depending on the accounting method used to report the investment. See Note 2, 
“Summary of Accounting Policies and Accounting Changes,” to the Consolidated Financial Statements. Additional information 
pertaining to these investments at December 31, 2011 and 2010 is presented below:

DOLLARS IN MILLIONS
Reported as Equity Method Limited
Liability Investments at Cost Plus
Cumulative Undistributed Earnings:
Tennenbaum Opportunities Fund V, LLC......
Special Value Opportunity Fund, LLC..........
Goldman Sachs Vintage Fund IV, L.P............
Special Value Continuation Fund, LLC.........
NY Life Investment Management

Mezzanine Partners II, LP ..........................
BNY Mezzanine Partners L.P........................
Ziegler Meditech Equity Partners, LP............
BNY-Alcentra Mezzanine Partners III, L.P....
Other Funds....................................................

Total for Equity Method Limited Liability

Investments ...................................................

Reported as Other Equity Interests and

Reported at Fair Value:
Highbridge Principal Strategies Fund L.P......
Goldman Sachs Vintage Fund V, L.P.............
Goldman Sachs Mezzanine Partners V, L.P...
Other ..............................................................

Total Reported as Other Equity Interests and

Reported at Fair Value..................................
Total..................................................................

Asset Class

Unfunded
Commitment
Dec 31, 2011

Carrying Value

Dec 31,
2011

Dec 31,
2010

Stated
Fund End
Date

$

Distressed Debt
Distressed Debt
Secondary Transactions
Distressed Debt

Mezzanine Debt
Mezzanine Debt
Growth Equity
Mezzanine Debt

Mezzanine Debt
Secondary Transactions
Mezzanine Debt

—
—
22.4
—

4.1
1.5
1.8
21.1
2.5

53.4

4.7
8.1
14.4
51.6

$

$

75.6
67.8
64.2
22.4

13.5
12.9
13.3
22.7
13.9

91.4
86.8
58.9
26.8

20.5
14.1
10.4
4.5
14.6

10/10/2016
7/13/2014
12/31/2016
6/30/2016

7/31/2016
4/17/2016
1/31/2016
2021-2022
Various

306.3

328.0

20.8
13.9
8.2
50.2

11.4
8.7
8.4
46.7

1/23/2018
12/31/2018
12/31/2021
Various

78.8
132.2

$

93.1
399.4

$

75.2
403.2

$

The Company does not directly participate, as either a lender or borrower of securities, in any securities lending program. The 
Company does not participate directly in credit default swaps. The Company does not engage directly in hedging activities, 
including, but not limited to, activities involving interest rate swaps, forward foreign currency contracts, commodities contracts, 
exchange traded and over-the-counter options or warrants. The Company has limited exposure to such programs and activities 
by virtue of an investment of $1.3 million at December 31, 2011 included in Other under the heading “Reported as Other 
Equity Interests and Reported at Fair Value” in the preceding table. Such investment consists solely of restricted assets that are 
being redeemed over several periods.

INTEREST AND OTHER EXPENSES

Interest and Other Expenses was $83.9 million, $68.3 million and $61.9 million for the years ended December 31, 2011, 2010 
and 2009, respectively. Interest expense, excluding interest on a mortgage note payable included in real estate investment 
expense, was $36.9 million, $32.2 million and $32.5 million for the years ended December 31, 2011, 2010  and 2009, 
respectively. Other Corporate Expenses were $47.0 million, $36.1 million and $29.4 million for the years ended December 31, 
2011, 2010 and 2009, respectively. Other Corporate Expenses increased by $10.9 million for the year ended December 31, 
2011, compared to the same period in 2010, due primarily to higher postretirement benefit costs, costs incurred with changing 
the Company’s name and other corporate initiatives. Other Corporate Expenses increased by $6.7 million for the year ended 
December 31, 2010, compared to the same period in 2009, due primarily to higher postretirement benefit costs. 

51

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

INCOME TAXES

The Company’s effective income tax rate from continuing operations differs from the Federal statutory income tax rate due 
primarily to the effects of tax-exempt investment income and dividends received deductions, the effects of the write-off of 
goodwill in 2010, and the net effects of state income taxes. Tax-exempt investment income and dividends received deductions 
were $50.6 million, $54.4 million and $54.9 million in 2011, 2010 and 2009, respectively.  The Company wrote off $14.8 
million of goodwill in 2010 that is not deductible for income taxes. State income tax expense, net of federal benefit, from 
continuing operations was $1.2 million, $1.0 million and $0.8 million in 2011, 2010 and 2009, respectively. 

The Company’s effective income tax rate from discontinued operations differs from the Federal statutory income tax rate due 
primarily to the net effects of state income taxes. State income tax, net of federal taxes, from discontinued operations was $0.3 
million of benefit, $1.1 million of expense, and $6.3 million of expense for the years ended December 31, 2011, 2010 and 2009, 
respectively. State income tax includes changes in the state deferred tax asset valuation allowance related to Fireside Bank and 
is net of a $2.3 million benefit, $0.5 million benefit, and $6.0 million expense for the years ended December 31, 2011, 2010 and 
2009, respectively.

LIQUIDITY AND CAPITAL RESOURCES

Kemper has a three-year, $245 million, unsecured, revolving credit agreement, expiring October 30, 2012, with a group of 
financial institutions (the “2012 Credit Agreement”).  The 2012 Credit Agreement provides for fixed and floating rate advances 
for periods up to six months at various interest rates. The 2012 Credit Agreement contains various financial covenants, 
including limits on total debt to total capitalization, consolidated net worth and minimum risk-based capital ratios for Kemper’s 
largest insurance subsidiaries, United Insurance and Trinity. Proceeds from advances under the 2012 Credit Agreement may be 
used for general corporate purposes, including repayment of existing indebtedness.

During the third quarter of 2011, Kemper borrowed $95.0 million under the 2012 Credit Agreement. The proceeds from the 
borrowing were used, in part, to make a voluntary contribution of $83.7 million to fund the Company’s defined benefit pension 
plan.  The contribution consisted of cash of $32.2 million and 7,309,764 shares of Intermec common stock purchased from 
Kemper’s subsidiary, Trinity, with some of the proceeds (see Note 17, “Pension Benefits”). The Company does not expect that 
it will be required to contribute to its defined benefit pension plan in 2012, but could make a voluntary contribution pursuant to 
the maximum funding limits under the Employee Retirement Income Security Act of 1974, as amended ("ERISA"). Kemper’s 
subsidiary, United Insurance, paid a cash dividend of $25.0 million to Kemper in September 2011, which was used along with 
cash on hand to repay $30 million of the borrowings under the 2012 Credit Agreement during the third quarter of 2011. As 
described below, during October 2011, the borrowings under the 2012 Credit Agreement were repaid in full. The 2012 Credit 
Agreement was undrawn at both December 31, 2011 and 2010. Management estimates that it could borrow the full amount 
under the 2012 Credit Agreement and still meet the financial covenants therein.

On November 24, 2010, Kemper issued $250 million of its 6.00% senior notes due November 30, 2015 (the “2015 Senior 
Notes”). The 2015 Senior Notes are unsecured and may be redeemed in whole at any time or in part from time to time at 
Kemper’s option at specified redemption prices. Kemper issued the 2015 Senior Notes for proceeds of $247.8 million, net of 
transaction costs, for an effective yield of 6.21%. Kemper used a portion of the proceeds from the sale of the 2015 Senior Notes 
to repay borrowings of $140 million under the 2012 Credit Agreement and to make a capital contribution of $60.0 million to its 
subsidiary, United Insurance. Interest expense under the 2015 Senior Notes was $15.4 million and $1.6 million for the years 
ended December 31, 2011 and December 31, 2010, respectively.

In 2007, Kemper issued $360 million of its 6.00% senior notes due May 15, 2017 (the “2017 Senior Notes”). The 2017 Senior 
Notes are unsecured and may be redeemed in whole at any time or in part from time to time at Kemper’s option at specified 
redemption prices. Kemper issued the 2017 Senior Notes for proceeds of $354.8 million, net of transaction costs, for an 
effective yield of 6.19%. Kemper used a portion of the proceeds from the sale of the 2017 Senior Notes to repay the $300 
million aggregate principal amount of its 5.75% senior notes which matured on July 1, 2007. Interest expense under the 2017 
Senior Notes was $22.0 million for each of the annual periods ended December 31, 2011, 2010 and 2009, respectively.

In 2003, Kemper issued $200 million of its 4.875% senior notes due November 1, 2010 (the “2010 Senior Notes”) for an 
effective yield of 5.04%. The 2010 Senior Notes were repaid and retired in 2010. Interest expense under the 2010 Senior Notes 
was $8.4 million and $10.1 million for the years ended December 31, 2010 and 2009, respectively.

Various state insurance laws restrict the ability of Kemper’s insurance subsidiaries to pay dividends without regulatory 
approval. Such insurance laws generally restrict the amount of dividends paid in an annual period to the greater of statutory net 
income from the previous year or 10% of statutory capital and surplus. Kemper’s direct insurance subsidiaries paid dividends 

52

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

LIQUIDITY AND CAPITAL RESOURCES (Continued)

consisting of $70.5 million in cash to Kemper during 2011. In 2012, Kemper estimates that its direct insurance subsidiaries 
would be able to pay $175.0 million in dividends to Kemper without prior regulatory approval.

Kemper’s subsidiary, Fireside Bank, is chartered as an industrial bank and is regulated by the FDIC and the CDFI. Fireside 
Bank had previously agreed not to pay dividends without the prior approval of the FDIC and the CDFI. Following approval 
from its regulators, Fireside Bank distributed $250 million of its capital to its parent company, Fireside Securities Corporation 
(“Fireside Securities”), in October 2011. Fireside Securities, then in turn, distributed the same amount to its parent company, 
Kemper. In addition to the $250 million distribution in October 2011, Fireside Bank expects to return at least $15 million of 
capital to Kemper. Kemper used a portion of the distribution to repay in full its borrowings under the 2012 Credit Agreement in 
October 2011. On October 20, 2011, Fireside Bank requested that the FDIC terminate Fireside Bank’s FDIC insurance. Such 
request was granted on December 8, 2011, effective March 31, 2012 at which time  Fireside Bank will cease to be regulated by 
the FDIC and CDFI, and accordingly, will be able to pay dividends and return capital to Kemper without prior regulatory 
approval. 

On February 2, 2011, the Board of Directors approved a new repurchase program under which Kemper is authorized to 
repurchase up to $300 million worth of its common stock. During 2011, Kemper repurchased approximately 0.9 million shares 
of its common stock at an aggregate cost of $27.4 million in open market transactions under the new repurchase program. 
During 2010, Kemper repurchased approximately 1.4 million shares of its common stock at an aggregate cost of $34.4 million 
in open market transactions.

Kemper paid a quarterly dividend to shareholders of $0.24 per common share in each quarter of 2011. Dividends paid were 
$58.2 million for the year ended December 31, 2011.

Kemper directly held cash and investments totaling $217.0 million at December 31, 2011, compared to $60.5 million at 
December 31, 2010. Sources available for the repayment of indebtedness, repurchases of common stock, future shareholder 
dividend payments, and the payment of interest on Kemper’s senior notes include cash and investments directly held by 
Kemper, receipt of dividends from Kemper’s subsidiaries and borrowings under the 2012 Credit Agreement.The primary 
sources of funds for Kemper’s insurance subsidiaries are premiums, investment income and proceeds from the sales and 
maturity of investments. The primary uses of funds are the payment of policyholder benefits under life insurance contracts, 
claims under property and casualty insurance contracts and accident and health insurance contracts, the payment of 
commissions and general expenses and the purchase of investments. Generally, there is a time lag between when premiums are 
collected and when policyholder benefits and insurance claims are paid. Accordingly, during periods of growth, insurance 
companies typically experience positive operating cash flows and are able to invest a portion of their operating cash flows to 
fund future policyholder benefits and claims. During periods in which premium revenues decline, insurance companies may 
experience negative cash flows from operations and may need to sell investments to fund payments to policyholders and 
claimants. In addition, if the Company’s property and casualty insurance subsidiaries experience several significant 
catastrophic events over a relatively short period of time, investments may have to be sold in advance of their maturity dates to 
fund payments, which could either result in investment gains or losses. Management believes that its property and casualty 
insurance subsidiaries maintain adequate levels of liquidity in the event that they experience several future catastrophic events 
over a relatively short period of time. Prior to the sale of its active portfolio of automobile loan receivables, the primary sources 
of funds for Fireside Bank also included the repayments of automobile loans, interest on automobile loans, investment income 
and proceeds from the sales and maturity of investments. The primary uses of funds for Fireside Bank are general expenses and 
purchase of investments. Prior to the redemption of its Certificates of Deposits, the primary uses of funds for Fireside Bank 
also included the repayment of customer deposits and interest paid to depositors.

Net Cash Provided by Operating Activities decreased by $83.5 million for the year ended December 31, 2011, compared to 
2010. Net Cash Provided by Operating Activities decreased by $105.0 million for the year ended December 31, 2010, 
compared to 2009.

Net Cash Used by Financing Activities increased by $1.3 million for the year ended December 31, 2011, compared to the same 
period in 2010. Net cash used by Repayments of Certificates of Deposits was $321.8 million for the year ended December 31, 
2011, compared to net cash used of $366.9 million for the same period in 2010.  Kemper used $27.4 million of cash during 
2011 to repurchase shares of its common stock, compared to $34.4 million of cash used to repurchase shares of its common 
stock in the same period of 2010. Kemper used $58.2 million of cash to pay dividends for the year ended December 31, 2011, 
compared to $54.6 million of cash used to pay dividends in the same period of 2010. The quarterly dividend rate was $0.24 per 
common share for each quarter of 2011, compared to $0.22 per common share for the same period in 2010.

53

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

LIQUIDITY AND CAPITAL RESOURCES (Continued)

Net Cash Used by Financing Activities decreased by $87.3 million for the year ended December 31, 2010, compared to 2009. 
In 2010, Kemper borrowed $140 million under the 2012 Credit Agreement and issued $250 million aggregate principal amount 
of senior notes for proceeds of $247.8 million, compared to borrowing $220 million under its prior revolving credit agreement 
during 2009. In 2010, Kemper repaid borrowings of $140 million under the 2012 Credit Agreement and retired the 2010 Senior 
Notes for $200 million, compared to repaying $220 million under its prior revolving credit agreement during 2009. The 
Company has funded its Automobile Loan Receivables through the Issuance of Certificates of Deposits. Net cash used by 
Repayments of Certificates of Deposits, net of Proceeds from the issuance of Certificates of Deposits, was $366.9 million for 
the year ended December 31, 2010, compared to net cash used of $428.5 million for 2009. Kemper did not repurchase shares of 
its common stock during 2009, compared to using $34.4 million of cash during 2010 to repurchase shares of its common stock. 
Kemper used $54.6 million of cash to pay dividends for the year ended December 31, 2010, compared to $66.6 million of cash 
used to pay dividends in 2009. The amount of cash used to pay dividends decreased in 2010, compared to 2009, due primarily 
to differences in dividend rates. The quarterly dividend rate was $0.47 per common share in the first quarter of 2009. Beginning 
with the second quarter of 2009, the quarterly dividend rate was lowered to $0.20 per common share. In the first quarter of 
2010, the quarterly dividend rate was increased to $0.22 per common share and maintained at that level throughout 2010.

Cash available for investment activities in total is dependent on cash flow from Operating Activities and Financing Activities 
and the level of cash the Company elects to maintain. Net Cash Provided by Investing Activities increased by $245.3 million 
for the year ended December 31, 2011, compared to the same period of 2010. Purchases of Fixed Maturities exceeded Sales of 
Fixed Maturities by $13.1 million for the year ended December 31, 2011. Sales of Fixed Maturities exceeded Purchases of 
Fixed Maturities by $174.6 million in the same period of 2010. Sales of Equity Securities exceeded Purchases of Equity 
Securities by $49.1 million for the year ended December 31, 2011. Purchases of Equity Securities exceeded Sales of Equity 
Securities by $155.3 million for the year ended December 31, 2010. Net cash provided by dispositions of short-term 
investments was $155.5 million for the year ended December 31, 2011, compared to net cash of $7.3 million used by 
acquisitions of short-term investments in the same period of 2010. Net proceeds from the sale of Fireside Bank’s active 
portfolio of automobile loan receivables provided $220.7 million of cash for the year ended December 31, 2011. Receipts from 
Automobile Loan Receivables provided $166.5 million of cash for the year ended December 31, 2011, compared to $339.6 
million of cash provided in the same period of 2010. Receipts from the sale of a business provided $4.1 million of cash for the 
year ended December 31, 2010.

Net Cash Provided by Investing Activities increased by $31.7 million for the year ended December 31, 2010, compared to 
2009. Sales of Fixed Maturities exceeded Purchases of Fixed Maturities by $174.6 million for the year ended December 31, 
2010. Purchases of Fixed Maturities exceeded Sales of Fixed Maturities by $157.0 million in 2009. Purchases of Equity 
Securities exceeded Sales of Equity Securities by $155.3 million for the year ended December 31, 2010. Sales of Equity 
Securities exceeded Purchases of Equity Securities by $104.9 million for the year ended December 31, 2009. Net cash used by 
acquisitions of short-term investments was $7.3 million for the year ended December 31, 2010, compared to net cash of $222.2 
million provided by dispositions of short-term investments in 2009. The Company did not use any cash to originate automobile 
loans for the year ended December 31, 2010, compared to using $77.0 million of cash to originate automobile loans in 2009. 
The receipts from automobile loan receivables provided $339.6 million of cash for the year ended December 31, 2010, 
compared to $431.9 million of cash provided in 2009. Net Cash Provided by Investing Activities in 2009 includes $190.0 
million of cash used to acquire Direct Response.

OFF–BALANCE SHEET ARRANGEMENTS

The Company has no material obligations under a guarantee contract. The Company has no material retained or contingent 
interests in assets transferred to an unconsolidated entity. The Company has no material obligations, including contingent 
obligations, under contracts that would be accounted for as derivative instruments. The Company has no obligations, including 
contingent obligations, arising out of a variable interest in an unconsolidated entity held by, and material to, the Company, 
where such entity provides financing, liquidity, market risk or credit risk support to, or engages in leasing, hedging or research 
and development services with the Company. Accordingly, the Company has no material off–balance sheet arrangements.

54

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CONTRACTUAL OBLIGATIONS

Estimated cash disbursements pertaining to the Company’s contractual obligations at December 31, 2011 are as follows:

DOLLARS IN MILLIONS
Long Term Debt Obligations......................................
Capital Lease Obligations ..........................................
Operating Lease Obligations ......................................
Purchase Obligations..................................................
Life and Health Insurance Policy Benefits.................
Property and Casualty Insurance Reserves ................
Other Contractual Obligations Reflected in Long
Term Liabilities on the Consolidated Balance
Sheet under GAAP..................................................
Total Contractual Obligations ....................................

Jan. 1, 2012
To
Dec. 31, 2012
0.1
$
2.1
26.8
1.9
265.0
515.9

Jan. 1, 2013
To
Dec. 31, 2014
5.5
$
1.4
44.7
1.4
445.6
323.0

Jan. 1, 2015
To
Dec. 31, 2016
250.0
$
—
23.5
0.1
428.5
109.8

After
Dec. 31, 2016
360.0
$
—
15.5
—
5,314.1
80.4

$

Total

615.6
3.5
110.5
3.4
6,453.2
1,029.1

37.4
849.2

$

73.3
894.9

$

58.2
870.1

$

10.8
5,780.8

$

179.7
8,395.0

$

Amounts included in Life and Health Insurance Policy Benefits within the contractual obligations table above represent the 
estimated cash payments to be made to policyholders and beneficiaries. Such cash outflows are based on the Company’s current 
assumptions for mortality, morbidity and policy lapse, but are undiscounted with respect to interest. Policies must remain in 
force for the policyholder or beneficiary to receive the benefit under the policy. Depending on the terms of a particular policy, 
future premiums from the policyholder may be required for the policy to remain in force. The Company estimates that future 
cash inflows would total $3.7 billion using the same assumptions used to estimate the cash outflows. The Company’s Life 
Insurance Reserves in the Company’s Consolidated Balance Sheet are generally based on the historical assumptions for 
mortality and policy lapse rates and are on a discounted basis. Accordingly, the sum of the amounts presented above for Life 
and Health Insurance Policy Benefits significantly exceeds the amount of Life and Health Insurance Reserves reported on the 
Company’s Consolidated Balance Sheet at December 31, 2011.

In addition to the purchase obligations included above, the Company had certain investment commitments totaling $143.8 
million at December 31, 2011. The funding of such investment commitments is dependent upon a number of factors, the timing 
of which is indeterminate. The contractual obligations reported above also exclude the Company’s liability of $6.2 million for 
unrecognized tax benefits. The Company cannot make a reasonably reliable estimate of the amount and period of related future 
payments for such liability. Other Contractual Obligations Reflected in Long Term Liabilities on the Consolidated Balance 
Sheet under GAAP primarily consist of interest obligations related to Long Term Debt Obligations.

CRITICAL ACCOUNTING ESTIMATES

Kemper’s subsidiaries conduct their businesses in two industries: property and casualty insurance and life and health insurance. 
Accordingly, the Company is subject to several industry-specific accounting principles under accounting principles generally 
accepted in the United States of America (“GAAP”). The preparation of financial statements in accordance with GAAP requires 
the use of estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets 
and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting 
period. The process of estimation is inherently uncertain. Accordingly, actual results could ultimately differ materially from the 
estimated amounts reported in a company’s financial statements. Different assumptions are likely to result in different estimates 
of reported amounts. The Company’s critical accounting policies most sensitive to estimates include the valuation of 
investments, the valuation of property and casualty insurance reserves for losses and LAE, the assessment of recoverability of 
goodwill and the valuation of pension benefit obligations.

Valuation of Investments

The reported value of the Company’s investments was $6,222.7 million at December 31, 2011, of which $5,175.1 million, or 
83%, was reported at fair value, $306.3 million, or 5%, was reported under the equity method of accounting, $253.9 million, or 
4%, was reported at unpaid principal balance and $487.4 million, or 8%, was reported at cost or depreciated cost. Investment 
securities, in general, are exposed to various risks, such as interest rate risk, credit risk, and overall market volatility risk. 
Accordingly, it is reasonably possible that changes in the fair values of the Company’s investments reported at fair value will 
occur in the near term and such changes could materially affect the amounts reported in the financial statements. Also, it is 
reasonably possible that changes in the carrying values of the Company’s Equity Method Limited Liability Investments will 

55

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

occur in the near term and such changes could materially affect the amounts reported in the financial statements because these 
issuers follow specialized industry accounting rules which require that they report all of their investments at fair value.

As more fully described under the heading, “Fair Value Measurements,” in Note 2, “Summary of Accounting Policies and 
Accounting Changes,” to the Consolidated Financial Statements, the Company uses a hierarchal framework which prioritizes 
and ranks the market price observability used in fair value measurements.

The fair value of the Company’s investments measured and reported at fair value was $5,175.1 million at December 31, 2011, 
of which $4,827.0 million, or 93%, was based on quoted market prices or significant value drivers that are observable and 
$348.1 million, or 7%, was based on significant value drivers that are unobservable. Fair value measurements based on readily 
available, active, quoted market prices or for which fair value can be measured from actively quoted prices generally are 
deemed to have a higher degree of market price observability and a lesser degree of judgment, compared to fair value 
measurements based on significant unobservable inputs used in measuring fair value. The prices that the Company might 
realize from actual sales of investments are likely to vary from their respective estimated fair values at December 31, 2011 due 
to limitations inherent in the estimation process and changing market conditions.

The classification of a company’s investment in a financial instrument may affect its reported results. For investments classified 
as trading, a company is required to recognize changes in the fair values into income for the period reported. Both the reported 
and fair value of the Company’s investments classified as trading were $4.4 million at December 31, 2011. For investments in 
fixed maturities classified as held to maturity, a company is required to carry the investment at amortized cost, with only 
amortization occurring during the period recognized into income. None of the Company’s investments in fixed maturities were 
classified as held to maturity at December 31, 2011. Changes in the fair value of investments in fixed maturities classified as 
available for sale, investments in equity securities classified as available for sale and an insurance entity’s investments in equity 
securities without readily determinable fair values are not recognized to income during the period, but rather are recognized as a 
separate component of Accumulated Other Comprehensive Income until realized. All of the Company’s investments in fixed 
maturities were classified as available for sale at December 31, 2011. Except for investments accounted for under the equity 
method of accounting or classified as trading, all of the Company’s investments in equity securities at December 31, 2011 were 
required to be reported at fair value with changes in fair value reported in Accumulated Other Comprehensive Income until 
realized. The Company’s investments accounted for under the equity method of accounting consist of the Company’s 
investments in Equity Method Limited Liability Investments and are valued at cost plus cumulative undistributed 
comprehensive earnings or losses, and not at fair value.

Under GAAP, a company may elect to use the fair value option for some or all of its investments in financial instruments. 
Under the fair value option, a company is required to recognize changes in the fair values into income for the period reported. 
The Company has not elected the fair value option for any of its investments in financial instruments. Had the Company elected 
the fair value option for all of its investments in financial instruments, the Company’s reported net income for the year ended 
December 31, 2011, would have increased by $129.9 million.

The Company regularly reviews its investments for factors that may indicate that a decline in the fair value of an investment 
below its cost or amortized cost is other than temporary. Such reviews are inherently uncertain in that the value of the 
investment may not fully recover or may decline further in future periods. Some factors considered for fixed maturity and 
equity securities in evaluating whether or not a decline in fair value is other than temporary include, but are not limited to, the 
following:

Fixed Maturity Securities

•  The financial condition, credit rating and prospects of the issuer;
•  The extent to which the fair value has been less than cost;
•  The ability of the issuer to make scheduled principal and interest payments;
•  The volatility of the investment;
•  Opinions of the Company’s external investment managers;
•  The Company’s intentions to sell or not to sell the investment; and
•  The Company’s determination of whether or not it will be required to sell the investment before a full recovery in 

value.

56

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

Equity Securities

•  The financial condition and prospects of the issuer;
•  The length of time and magnitude of the unrealized loss;
•  The volatility of the investment;
•  Analyst recommendations and near term price targets;
•  Opinions of the Company’s external investment managers;
•  Market liquidity;
•  Debt-like characteristics of perpetual preferred stocks and issuer ratings; and
•  The Company’s intentions to sell or ability to hold the investments until recovery.

Changes in these factors from one evaluation date to the next evaluation date could result in the Company determining that a 
temporary decline in the fair value of an investment at December 31, 2011 is no longer temporary at a subsequent evaluation 
date. Such determination would result in an impairment loss recognized in earnings in the period such determination is made.

Property and Casualty Insurance Reserves for Losses and Loss Adjustment Expenses

The Company’s Property and Casualty Insurance Reserves are reported using the Company’s estimate of its ultimate liability 
for losses and LAE for claims that occurred prior to the end of any given accounting period but have not yet been paid. The 
Company had $1,029.1 million and $1,118.7 million of gross loss and LAE reserves at December 31, 2011 and 2010, 
respectively. Property and Casualty Insurance Reserves for the Company’s business segments at December 31, 2011 and 2010 
were:

DOLLARS IN MILLIONS
Business Segments:

2011

2010

Preferred.............................................................................................................................................
Specialty.............................................................................................................................................
Direct..................................................................................................................................................
Life and Health Insurance..................................................................................................................
Total Business Segments...........................................................................................................................
Discontinued Operations...........................................................................................................................
Unallocated Reserves ................................................................................................................................
Total Property and Casualty Insurance Reserves......................................................................................

$

416.2
225.9
223.9
8.3
874.3
133.0
21.8
$ 1,029.1

$

420.5
250.8
235.6
20.8
927.7
163.9
27.1
$ 1,118.7

The Unallocated Reserves were acquired in connection with a business acquisition from SCOR in 2002 and are reinsured by an 
insurance subsidiary of SCOR (see Note 6, “Property and Casualty Insurance Reserves,” to the Consolidated Financial 
Statements). The Company does not allocate these reserves to its business segments or Unitrin Business Insurance.

In estimating the Company’s Property and Casualty Insurance Reserves, the Company’s actuaries exercise professional 
judgment and must consider, and are influenced by, many variables that are difficult to quantify. Accordingly, the process of 
estimating and establishing the Company’s Property and Casualty Insurance Reserves is inherently uncertain and the actual 
ultimate net cost of claims may vary materially from the estimated amounts reserved. The reserving process is particularly 
imprecise for claims involving asbestos, environmental matters, construction defect and other emerging and/or long-tailed 
exposures which may not be discovered or reported until years after the insurance policy period has ended. Property and 
Casualty Insurance Reserves related to the Company’s Discontinued Operations are predominantly long-tailed exposures, $52.6 
million of which was related to asbestos, environmental matters and construction defect exposures at December 31, 2011.

57

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

The Company’s actuaries generally estimate reserves at least quarterly for most product lines and/or coverage levels using 
accident quarters or accident months spanning 10 or more years, depending on the size of the product line and/or coverage level 
or emerging issues relating to them. The Company’s actuaries use a variety of generally accepted actuarial loss reserving 
estimation methodologies, including, but not limited to, the following:

Incurred Loss Development Methodology;
Paid Loss Development Methodology;

• 
• 
•  Bornhuetter-Ferguson Incurred Loss Methodology;
•  Bornhuetter-Ferguson Paid Loss Methodology; and
• 

Frequency and Severity Methodology.

The Company’s actuaries generally review the results of at least four of these estimation methodologies, two based on paid data 
and two based on incurred data, to initially estimate the ultimate losses and LAE for the current accident quarter and re-estimate 
the ultimate losses and LAE for previous accident quarters to determine if changes in the previous estimates of the ultimate 
losses and LAE are indicated by the most recent data. In some cases, the methodologies produce a cluster of estimates with a 
tight band of indicated possible outcomes. In other cases, however, the methodologies produce conflicting results and wider 
bands of indicated possible outcomes, and the Company’s actuaries perform additional analyses before making their final 
selections. However, such bands do not necessarily constitute a range of outcomes, nor does the Company’s management or the 
Company’s actuaries calculate a range of outcomes.

At a minimum, the Company’s actuaries analyze 45 product and/or coverage levels for over 40 separate current and prior 
accident quarters for both losses and LAE using many of the loss reserving estimation methodologies identified above as well 
as other generally accepted actuarial estimation methodologies. In all, there are over 10,000 combinations of accident quarters, 
coverage levels, and generally accepted actuarial estimation methodologies used to estimate the Company’s unpaid losses and 
LAE. In some cases, the Company’s actuaries make adjustments to the loss reserving estimation methodologies identified 
above or use additional generally accepted actuarial estimation methodologies to estimate ultimate losses and LAE.

For each accident quarter, the point estimate selected by the Company’s actuaries is not necessarily one of the points produced 
by any particular one of the methodologies utilized, but often is another point selected by the Company’s actuaries, using their 
professional judgment, that takes into consideration each of the points produced by the several loss reserving estimation 
methodologies used. In some cases, for a particular product, the current accident quarter may not have enough paid claims data 
to rely upon, leading the Company’s actuaries to conclude that the incurred loss development methodology provides a better 
estimate than the paid loss development methodology. Therefore, the Company’s actuaries may give more weight to the 
incurred loss development methodology for that particular accident quarter. As an accident quarter ages for that same product, 
the actuary may gain more confidence in the paid loss development methodology and begin to give more weight to the paid loss 
development methodology. The Company’s actuaries’ quarterly selections are summed by product and/or coverage levels to 
create the actuarial indication of the ultimate losses. More often than not, the actuarial indication for a particular product line 
and accident quarter is most heavily weighted towards the incurred loss development methodology, particularly for short-tail 
lines such as personal automobile insurance. Historically, the incurred loss development methodology has been more reliable in 
predicting ultimate losses for short-tail lines, especially in the more recent accident quarters, compared with the paid loss 
development methodology. However, in some circumstances changes can occur which impact numerous variables, including, 
but not limited to, those variables identified below that are difficult to quantify and/or impact the predictive value of prior 
development patterns relied upon in the incurred loss development methodology and paid loss development methodology. In 
those circumstances, the Company’s actuaries must make adjustments to these loss reserving estimation methodologies or use 
additional generally accepted actuarial estimation methodologies. In those circumstances, the Company’s actuaries, using their 
professional judgment, may place more weight on the adjusted loss reserving estimation methodologies or other generally 
accepted actuarial estimation methodologies until the newer development patterns fully emerge and the Company’s actuaries 
can fully rely on the unadjusted loss reserving estimation methodologies. In the event of a wide variation among results 
generated by the different projection methodologies, the Company’s actuaries further analyze the data using additional 
techniques.

58

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

In estimating reserves, the Company’s actuaries exercise professional judgment and must consider, and are influenced by, many 
variables that are difficult to quantify, such as:

•  Changes in the level of minimum case reserves, and the automatic aging of those minimum case reserves;
•  Changes to claims practices, including, but not limited to, changes in the reporting and impact of large losses, timing 
of reported claims, adequacy of case reserves, implementation of new systems for handling claims, turnover of claims 
department staffs, timing and depth of the audit review of claims handling procedures;

•  Changes in underwriting practices;
•  Changes in the mix of business by state, class and policy limit within product line;
•  Growth in new lines of business;
•  Changes in the attachment points of the Company’s reinsurance programs;
•  Medical costs, including, but not limited to, the ability to assess the extent of injuries and the impact of inflation;
•  Repair costs, including, but not limited to, the impact of inflation and the availability of labor and materials;
•  Changes in the judicial environment, including, but not limited to, the interpretation of policy provisions, the impact of 

jury awards and changes in case law; and
•  Changes in state regulatory requirements.

A change in any one or more of the foregoing factors is likely to result in a projected ultimate net claim loss and LAE that is 
different from the previously estimated reserve and/or previous frequency and severity trends. Such changes in estimates may 
be material.

For example, the Company’s actuaries review frequency (number of claims per policy or exposure), severity (dollars of loss per 
claim) and average premium (dollars of premium per exposure). Actual frequency and severity experienced will vary depending 
on changes in mix by class of insured risk. Similarly, the actual frequency and rate of recovery from reinsurance will vary 
depending on changes in the attachment point for reinsurance. In particular, in periods of high growth or expansion into new 
markets, there may be additional uncertainty in estimating the ultimate losses and LAE. The contributing factors of this 
potential risk are changes in the Company’s mix by policy limit and mix of business by state or jurisdiction.

Actuaries use historical experience and trends as predictors of how losses and LAE will emerge over time. However, historical 
experience may not necessarily be indicative of how actual losses and LAE will emerge. Changes in case reserve adequacy, 
changes in minimum case reserves and changes in internal claims handling procedures could impact the timing and recognition 
of incurred claims and produce an estimate that is either too high or too low if not adjusted for by the actuary. For example, if, 
due to changes in claims handling procedures, actual claims are settled more rapidly than they were settled historically, the 
estimate produced by the paid loss development methodology would tend to be overstated if the actuary did not identify and 
adjust for the impact of the changes in claims handling procedures. Similarly, if, due to changes in claims handling procedures, 
actual claim reserves are set at levels higher than past experience, the estimate produced by the incurred loss development 
methodology would tend to be overstated if the actuary did not identify and adjust for the impact of the changes in claims 
handling procedures.

The final step in the quarterly loss and LAE reserving process involves a comprehensive review of the actuarial indications by 
the Company’s senior actuary and senior management who apply their collective judgment and determine the appropriate 
estimated level of reserves to record. Numerous factors are considered in this determination process, including, but not limited 
to, the assessed reliability of key loss trends and assumptions that may be significantly influencing the current actuarial 
indications, changes in claim handling practices or other changes that affect the timing of payment or development patterns, 
changes in the mix of business, the maturity of the accident year, pertinent trends observed over the recent past, the level of 
volatility within a particular line of business, the improvement or deterioration of actuarial indications in the current period as 
compared to prior periods, and the amount of reserves related to third party pools for which the Company does not have access 
to the underlying data and, accordingly, relies on calculations provided by such pools. Total recorded reserves for property and 
casualty insurance losses and LAE were equal to the actuarial indication of reserves at December 31, 2011 and 0.5% and 0.9% 
higher than the actuarial indication of reserves at December 31, 2010 and 2009, respectively.

The Company’s goal is to ensure that its total reserves for property and casualty insurance losses and LAE are adequate to cover 
all costs, while sustaining minimal variation from the time reserves for losses and LAE are initially estimated until losses and 
LAE are fully developed. Changes in the Company’s estimates of these losses and LAE over time, also referred to as 
“development,” will occur and may be material. Favorable development is recognized and reported in the consolidated financial 
statements when the Company decreases its previous estimate of ultimate losses and LAE and results in an increase in net 
income in the period recognized, whereas adverse development is recognized and reported in the Consolidated Financial 

59

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

Statements when the Company increases its previous estimate of ultimate losses and LAE and results in a decrease in net 
income. The Company reported total favorable development of $33.1 million, $24.9 million and $80.9 million before tax for the 
years ended December 31, 2011, 2010 and 2009, respectively. Development for each of the Company’s continuing business 
segments and Unitrin Business Insurance for the years ended December 31, 2011, 2010 and 2009, was:

DOLLARS IN MILLIONS
Continuing Operations:

Favorable (Adverse) Development
2011

2010

2009

Preferred .........................................................................................................................
Specialty .........................................................................................................................
Direct ..............................................................................................................................
Life and Health Insurance ..............................................................................................
Total Favorable Development from Continuing Operations, Net .........................................
Discontinued Operations:

$

$

19.1
9.4
3.9
2.6
35.0

$

23.8
(4.1)
6.8
(4.5)
22.0

60.5
7.9
12.1
(2.6)
77.9

Unitrin Business Insurance.............................................................................................
Total Favorable Development, Net........................................................................................

$

(1.9)
33.1

$

2.9
24.9

$

3.0
80.9

Development in the Preferred segment comprised the largest portion of the Company’s development reported in continuing 
operations in 2011, 2010 and 2009. Additional information regarding the Preferred development is discussed below. 
Development in the Life and Health Insurance segment in 2011 and 2010 is due primarily to development on certain hurricanes. 
See MD&A, “Life and Health Insurance.” 

Development in Unitrin Business Insurance comprised all of the Company’s development reported in discontinued operations. 
In 2008, the Company sold its Unitrin Business Insurance operations. The Company retained Property and Casualty Insurance 
Reserves for unpaid insured losses that occurred prior to June 1, 2008, the effective date of the sale. 

Preferred Development

The Company’s actuaries use various generally accepted actuarial incurred and paid loss development methodologies to 
estimate unpaid losses and LAE. The key assumption in these estimation methodologies is that patterns observed in prior 
periods are indicative of how losses and LAE are expected to develop in the future and that such historical data can be used to 
predict and estimate ultimate losses and LAE. However, changes in the Company’s business processes, by their very nature, are 
likely to affect the development patterns, which generally results in the historical development factors becoming less reliable 
over time in predicting how losses and LAE will ultimately develop. The ultimate impact of a single change in a business 
process is difficult to quantify and detect, and even more difficult if several changes to business processes occur over several 
years. Initially after a change is implemented, there are fewer data points, as compared to the historical data, for the Company’s 
actuaries to analyze. With fewer data points to analyze, the Company’s actuaries cannot be certain that observed differences 
from the historical data trends are a result of the change in business process or merely a random fluctuation in the data. As the 
Company’s actuaries observe more data points following the change in business process, the Company’s actuaries can gain 
more confidence in whether the change in business process is affecting the development pattern. The challenge for the 
Company’s actuaries is how much weight to place on the development patterns based on the older historical data and how much 
weight to place on the development patterns based on more recent data.

Over the last several years, Preferred has undergone several changes in its claims handling processes. In 2005, Preferred 
changed its claims handling procedures, to emphasize greater case reserve adequacy earlier in the lifecycle of a claim. The 
impact of these new claims handling procedures became visible in Preferred’s reserving data in late 2006 and early 2007 as 
evidenced by a dramatic rise in individual case loss reserve changes in excess of $100,000 at early claims maturity valuation 
points. These changes had the effect of producing higher average paid and incurred loss amounts than historical averages would 
have otherwise indicated.

The Company’s actuaries typically use a variety of five generally accepted actuarial loss reserving estimation methodologies—
the incurred loss development methodology, the paid loss development methodology, the Bornhuetter-Ferguson incurred loss 
development methodology, Bornhuetter-Ferguson paid loss development methodology and the frequency and severity 
methodology. Preferred continues to experience various changes which impact numerous variables that are difficult to quantify 
and/or impact the predictive value of prior development patterns. Accordingly, in some cases, the Company’s actuaries must 
make adjustments to these loss reserving estimation methodologies or use additional generally accepted actuarial loss reserving 

60

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

estimation methodologies until the development patterns fully emerge and the Company’s actuaries can fully rely on the 
unadjusted methodologies. These changes have occurred over several years and the impact of some changes is more fully 
developed than it is for other changes. Accordingly, the Company’s actuaries in some cases have continued to place greater 
weight on certain emerging loss development trends, while in other cases have placed greater weight on the adjusted loss 
reserving estimation methodologies or additional generally accepted actuarial loss reserving estimation methodologies in their 
actuarial indications. Beginning in 2007, the Company’s senior actuary and senior management began placing greater reliance 
on the actuarial indications in determining the appropriate estimated level of reserves.

In 2005, the personal lines claims function of Unitrin’s Multi Lines Insurance (“MLI”) unit was combined into the Preferred 
segment’s claims function. In September 2005, Kemper converted all open MLI personal lines claims to its claims system and 
began including new claims from the MLI business in its claim system.

All of these changes have impacted the development patterns for Kemper’s loss reserving data. Although the Company’s 
actuaries were aware of, and gave consideration to, the changes in the Company’s claims handling processes, including the 
merging of the Preferred and MLI claims functions, it takes several years to ascertain whether such changes in claims handling 
procedures will ultimately result in lower ultimate paid losses and LAE. Accordingly, the effects of the improvements and the 
changes in the claims handling processes have emerged and have been recognized over several years as the Company’s 
actuaries have become more convinced that lower losses and LAE have in fact been realized. However, the Company cannot 
make any assurances that all such improvements and effects have fully emerged or will continue to emerge.

Estimated Variability of Property and Casualty Insurance Reserves

Although development will emerge in all of the Company’s personal lines’ product lines, development in Preferred segment’s 
personal automobile insurance product line could have the most significant impact. To further illustrate the sensitivity of 
Preferred segment’s reserves for automobile insurance losses and LAE to changes in the cumulative development factors, for 
each quarterly evaluation point the Company’s actuaries calculated the variability of cumulative development factors observed 
in the incurred loss development methodology using one standard deviation. The Company believes that one standard deviation 
of variability is a reasonably likely scenario to measure variability for its loss and LAE reserves under the incurred development 
method for automobile insurance. Assuming that the Preferred segment’s automobile insurance loss and LAE reserves were 
based solely on the incurred loss development methodology and the variability in the cumulative development factors occurred 
within one standard deviation,  the Company estimates that Preferred’s automobile insurance loss and LAE reserves could have 
varied by $35.0 million in either direction at December 31, 2011 for all accident years combined under this scenario. In addition 
to the factors described above, other factors may also impact loss reserve development in future periods. These factors include 
governmental actions, including court decisions interpreting existing laws, regulations or policy provisions, developments 
related to insurance policy claims and coverage issues, adverse or favorable outcomes in pending claims litigation, the number 
and severity of insurance claims, the impact of inflation on insurance claims and the impact of residual market assessments. 
Although the Company’s actuaries do not make specific numerical assumptions about these factors, changes in these factors 
from past patterns will impact historical loss development factors and, in turn, future loss reserve development. Significant 
positive changes in one or more factors will lead to positive future loss reserve development, which could result in the actual 
loss developing closer to, or even below, the lower end of the Company’s estimated reserve variability. Significant negative 
changes in one or more factors will lead to negative loss reserve development, which could result in the actual loss developing 
closer to, or even above, the higher end of the Company’s estimated reserve variability. Accordingly, due to these factors and 
the other factors enumerated throughout the MD&A and the inherent limitations of the loss reserving estimation methodologies, 
the estimated and illustrated reserve variability may not necessarily be indicative of the Company’s future reserve variability, 
which could ultimately be greater than the estimated and illustrated variability. In addition, as previously noted, development 
will emerge in all of the Company’s product lines over time. Accordingly, the Company’s future reserve variability could 
ultimately be greater than the illustrated variability.

Unallocated Reserves are reinsured by an insurance subsidiary of SCOR (see Note 6, “Property and Casualty Insurance 
Reserves,” to the Consolidated Financial Statements). The Company does not anticipate that any variability of these reserves 
will have a financial impact on the Company’s reported results of operations or liquidity and, accordingly, has not estimated any 
potential variability to these reserves. The Company does not allocate these reserves to its business segments.

Additional information pertaining to the estimation of and development of the Company’s Property and Casualty Insurance 
Reserves is contained in Item 1 of Part I of this 2011 Annual Report under the heading “Property and Casualty Loss and Loss 
Adjustment Expense Reserves.”

61

 
Kemper Corporation and Subsidiaries
Management’s Discussion and Analysis of Financial Condition and Results of Operations—(Continued)

CRITICAL ACCOUNTING ESTIMATES (Continued)

Goodwill Recoverability

While the Company believes that none of its reporting units with material goodwill are at risk of failing step one of the 
goodwill impairment test, the process of determining whether or not an asset, such as Goodwill, is impaired or recoverable 
relies on projections of future cash flows, operating results and market conditions. Such projections are inherently uncertain 
and, accordingly, actual future cash flows may differ materially from projected cash flows. In evaluating the recoverability of 
Goodwill, the Company performs a discounted cash flow analysis for each of the Company’s reporting units. The discounted 
cash value may be different from the fair value that would result from an actual transaction between a willing buyer and a 
willing seller. Such analyses are particularly sensitive to changes in discount rates and investment rates. Changes to these rates 
might result in material changes in the valuation and determination of the recoverability of Goodwill. For example, an increase 
in the rate used to discount cash flows will decrease the discounted cash value. There is likely to be a similar, but not 
necessarily as large as, increase in the investment rate used to project the cash flows resulting from investment income earned 
on the Company’s investments. Accordingly, an increase in the investment rate would increase the discounted cash value.

Pension Benefit Obligations

The process of estimating the Company’s pension benefit obligations and pension benefit costs is inherently uncertain and the 
actual cost of benefits may vary materially from the estimates recorded. These liabilities are particularly volatile due to their 
long-term nature and are based on several assumptions. The main assumptions used in the valuation of the Company’s pension 
benefit obligations are:

•  Estimated mortality of the employees and retirees eligible for benefits;
•  Estimated expected long-term rates of returns on investments;
•  Estimated compensation increases;
•  Estimated employee turnover; and
•  Estimated rate used to discount the ultimate estimated liability to a present value.

A change in any one or more of these assumptions is likely to result in an ultimate liability different from the original actuarial 
estimate. Such changes in estimates may be material. For example, a one–percentage point decrease in the Company’s 
estimated discount rate would increase the pension benefit obligation at December 31, 2011 by $75.1 million, while a one–
percentage point increase in the rate would decrease the pension benefit obligation at December 31, 2011 by $60.5 million. A 
one–percentage point decrease in the Company’s estimated long-term rate of return on plan assets would increase the pension 
expense for the year ended December 31, 2011 by $3.5 million, while a one–percentage point increase in the rate would 
decrease pension expense by $3.5 million for the same period.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

Except for rules and interpretive releases of the SEC under authority of federal securities laws and a limited number of 
grandfathered standards, the FASB Accounting Standards Codification (“ASC”) is the sole source of authoritative GAAP 
recognized by the Financial Accounting Standards Board (“FASB”) and applicable to the Company. The FASB issues 
Accounting Standards Updates (“ASUs”) to amend the authoritative literature in ASC. There were twelve ASUs issued in 2011 
that amend the original text of ASC.

Changes in accounting standards that are most critical or relevant to the Company are discussed in Note 2, “Summary of 
Accounting Policies and Accounting Changes,” to the Consolidated Financial Statements under the headings “Adoption of New 
Accounting Standards” and “Accounting Standards Not Yet Adopted.” The accounting changes discussed are as follows:

•  ASU 2010-26, Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts;
•  ASU 2011-04, Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements; and
•  ASU 2011-08, Testing Goodwill for Impairment.

62

 
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk.

Quantitative Information About Market Risk

The Company’s consolidated balance sheet includes three types of financial instruments subject to the material market risk 
disclosures required by the SEC:

Investments in Fixed Maturities;
Investments in Equity Securities and;

1. 
2. 
3.  Notes Payable.

Investments in Fixed Maturities and Notes Payable are subject to material interest rate risk. The Company’s Investments in 
Equity Securities include common and preferred stocks and, accordingly, are subject to material equity price risk and interest 
rate risk, respectively.

For purposes of this disclosure, market risk sensitive financial instruments are divided into two categories: financial instruments 
acquired for trading purposes and financial instruments acquired for purposes other than trading. The Company’s market risk 
sensitive financial instruments are generally classified as held for purposes other than trading. The Company has no significant 
holdings of financial instruments acquired for trading purposes. The Company has no significant holdings of derivatives.

The Company measures its sensitivity to market risk by evaluating the change in its financial assets and liabilities relative to 
fluctuations in interest rates and equity prices. The evaluation is made using instantaneous changes in interest rates and equity 
prices on a static balance sheet to determine the effect such changes would have on the Company’s market value at risk and the 
resulting pre-tax effect on Shareholders’ Equity. The changes chosen represent the Company’s view of adverse changes which 
are reasonably possible over a one-year period. The selection of the changes chosen should not be construed as the Company’s 
prediction of future market events, but rather an illustration of the impact of such events.

For the interest rate sensitivity analysis presented below, the Company assumed an adverse and instantaneous increase of 100–
basis points in the yield curve at both December 31, 2011 and 2010 for Investments in Fixed Maturities. Such 100–basis point 
increase in the yield curve may not necessarily result in a corresponding 100–basis point increase in the interest rate for all 
investments in fixed maturities. For example, a 100–basis point increase in the yield curve for risk-free, taxable investments in 
fixed maturities may not result in a 100–basis point increase for tax-exempt investments in fixed maturities. For Investments in 
Fixed Maturities, the Company also anticipated changes in cash flows due to changes in the likelihood that investments would 
be called or prepaid prior to their contractual maturity.  All other variables were held constant. For preferred stock equity 
securities the Company assumed an adverse and instantaneous increase of 100–basis points in market interest rates from their 
levels at both December 31, 2011 and 2010. All other variables were held constant. For Notes Payable, the Company assumed 
an adverse and instantaneous decrease of 100–basis points in market interest rates from their levels at December 31, 2011 and 
2010. All other variables were held constant. The Company measured equity price sensitivity assuming an adverse and 
instantaneous 30% decrease in the Standard and Poor’s Stock Index (the “S&P 500”) from its level at December 31, 2011 and 
2010, with all other variables held constant. The Company’s investments in common stock equity securities were correlated 
with the S&P 500 using the portfolio’s weighted-average beta of 0.92 and 0.96 at December 31, 2011 and 2010, respectively. 
The portfolio’s weighted-average beta was calculated using each security’s beta for the five-year periods ended December 31, 
2011 and 2010, and weighted on the fair value of such securities at December 31, 2011 and 2010, respectively. For equity 
securities without observable market inputs the Company assumed a beta of 1.00 at December 31, 2011 and 2010. Beta 
measures a stock’s relative volatility in relation to the rest of the stock market, with the S&P 500 having a beta coefficient of 
1.00.

63

 
The estimated adverse effects on the market value of the Company’s financial instruments at December 31, 2011 using these 
assumptions were: 

DOLLARS IN MILLIONS
ASSETS
Investments in Fixed Maturities.................................................................
Investments in Equity Securities................................................................
LIABILITIES
Notes Payable.............................................................................................

Pro Forma Increase (Decrease)
Equity
Price Risk

Total
Market Risk

Interest
Rate Risk

Fair Value

$ 4,773.4
397.3

$

$

(348.4)
(10.4)

$

—
(63.3)

(348.4)
(73.7)

$

638.7

$

26.9

$

—

$

26.9

The estimated adverse effects on the market value of the Company’s financial instruments at December 31, 2010 using these 
assumptions were:

DOLLARS IN MILLIONS
ASSETS
Investments in Fixed Maturities.................................................................
Investments in Equity Securities................................................................
LIABILITIES
Notes Payable.............................................................................................

Pro Forma Increase (Decrease)

Fair Value

Interest
Rate Risk

Equity
Price Risk

Total
Market Risk

$ 4,475.3
550.4

$

$

(316.9)
(6.9)

$

—
(125.4)

(316.9)
(132.3)

$

628.0

$

31.6

$

—

$

31.6

The market risk sensitivity analysis assumes that the composition of the Company’s interest rate sensitive assets and liabilities, 
including, but not limited to, credit quality, and the equity price sensitive assets existing at the beginning of the period remains 
constant over the period being measured. It also assumes that a particular change in interest rates is uniform across the yield 
curve regardless of the time to maturity. Interest rates on certain types of assets and liabilities may fluctuate in advance of 
changes in market interest rates, while interest rates on other types may lag behind changes in market rates. Also, any future 
correlation, either in the near term or the long term, between the Company’s common stock equity securities portfolio and the 
S&P 500 may differ from the historical correlation as represented by the weighted-average historical beta of the common stock 
equity securities portfolio. Accordingly, the market risk sensitivity analysis may not be indicative of, is not intended to provide, 
and does not provide, a precise forecast of the effect of changes of market rates on the Company’s income or shareholders’ 
equity. Further, the computations do not contemplate any actions the Company may undertake in response to changes in interest 
rates or equity prices.

To the extent that any adverse 100–basis point change occurs in increments over a period of time instead of instantaneously, the 
adverse impact on fair values would be partially mitigated because some of the underlying financial instruments would have 
matured. For example, proceeds from any maturing assets could be reinvested and any new liabilities would be incurred at the 
then current interest rates.

Qualitative Information About Market Risk

Market risk is a broad term related to economic losses due to adverse changes in the fair value of a financial instrument and is 
inherent to all financial instruments. SEC disclosure rules focus on only one element of market risk—price risk. Price risk 
relates to changes in the level of prices due to changes in interest rates, equity prices, foreign exchange rates or other factors 
that relate to market volatility of the rate, index, or price underlying the financial instrument. The Company’s primary market 
risk exposures are to changes in interest rates and equity prices.

The Company manages its interest rate exposures with respect to Investments in Fixed Maturities by investing primarily in 
investment-grade securities of moderate effective duration. 

64

 
 
Item 8. 

Financial Statements and Supplementary Data.

Index to the Consolidated Financial Statements of
Kemper Corporation and Subsidiaries

Consolidated Balance Sheets at December 31, 2011 and 2010 ...........................................................................................

Consolidated Statements of Income for the Years Ended December 31, 2011, 2010 and 2009..........................................

Consolidated Statements of Cash Flows for the Years Ended December 31, 2011, 2010 and 2009...................................

Consolidated Statements of Shareholders’ Equity and Comprehensive Income for the Years Ended December 31,

2011, 2010 and 2009 ......................................................................................................................................................

Notes to the Consolidated Financial Statements

Note 1—Basis of Presentation and Significant Estimates............................................................................................

Note 2—Summary of Accounting Policies and Accounting Changes..........................................................................

Note 3—Discontinued Operations................................................................................................................................

Note 4—Investments ....................................................................................................................................................

Note 5—Goodwill ........................................................................................................................................................

Note 6—Property and Casualty Insurance Reserves ....................................................................................................

Note 7—Notes Payable.................................................................................................................................................

Note 8—Leases.............................................................................................................................................................

Note 9—Shareholders’ Equity......................................................................................................................................

Note 10—Long-term Equity Based Compensation......................................................................................................

Note 11—Restructuring Expenses................................................................................................................................

Note 12—Income Per Share from Continuing Operations per Unrestricted Share......................................................

Note 13—Other Comprehensive Income and Accumulated Other Comprehensive Income .......................................

Note 14—Income from Investments ............................................................................................................................

Note 15—Insurance Expenses......................................................................................................................................

Note 16—Income Taxes ...............................................................................................................................................

Note 17—Pension Benefits...........................................................................................................................................

66

67

68

69

70

71

74

76

82

84

85

87

87

88

92

93

94

95

96

96

99

Note 18—Postretirement Benefits Other Than Pensions .............................................................................................

104

Note 19—Business Segments.......................................................................................................................................

106

Note 20—Catastrophe Reinsurance..............................................................................................................................

109

Note 21—Other Reinsurance........................................................................................................................................

112

Note 22—Fair Value Measurements.............................................................................................................................

113

Note 23—Contingencies...............................................................................................................................................

116

Note 24—Related Parties .............................................................................................................................................

116

Note 25—Quarterly Financial Information (Unaudited)..............................................................................................

118

Report of Independent Registered Public Accounting Firm................................................................................................

120

65

 
 
Kemper Corporation and Subsidiaries
Consolidated Balance Sheets

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS
Assets:

Investments:

Fixed Maturities at Fair Value (Amortized Cost: 2011 - $4,266.1; 2010 - $4,240.8)................
Equity Securities at Fair Value (Cost: 2011 - $367.3; 2010 - $449.2).......................................
Equity Method Limited Liability Investments at Cost Plus Cumulative Undistributed

Earnings..................................................................................................................................
Short-term Investments at Cost which Approximates Fair Value..............................................
Other Investments ......................................................................................................................
Total Investments............................................................................................................................
Cash ................................................................................................................................................
Receivables from Policyholders .....................................................................................................
Other Receivables...........................................................................................................................
Deferred Policy Acquisition Costs..................................................................................................
Goodwill .........................................................................................................................................
Current and Deferred Income Tax Assets.......................................................................................
Other Assets....................................................................................................................................
Total Assets.....................................................................................................................................
Liabilities and Shareholders’ Equity:

Insurance Reserves:

Life and Health ..........................................................................................................................
Property and Casualty ................................................................................................................
Total Insurance Reserves................................................................................................................
Certificates of Deposits at Cost (Fair Value: 2010 - $336.6)..........................................................
Unearned Premiums........................................................................................................................
Liabilities for Income Taxes...........................................................................................................
Notes Payable at Amortized Cost (Fair Value: 2011 - $638.7; 2010 - $628.0)..............................
Accrued Expenses and Other Liabilities.........................................................................................
Total Liabilities...............................................................................................................................
Shareholders’ Equity:

Common Stock, $0.10 Par Value Per Share, 100 Million Shares Authorized; 60,248,582

Shares Issued and Outstanding at December 31, 2011 and 61,066,587 Shares Issued and
Outstanding at December 31, 2010 ........................................................................................
Paid-in Capital ...........................................................................................................................
Retained Earnings ......................................................................................................................
Accumulated Other Comprehensive Income .............................................................................
Total Shareholders’ Equity..............................................................................................................
Total Liabilities and Shareholders’ Equity......................................................................................

December 31,

2011

2010

$

4,773.4

$

4,475.3

397.3

306.3

247.4

498.3

550.4

328.0

402.9

494.2

6,222.7

6,250.8

251.2

379.2

218.7

448.5

311.8

3.1

250.7

117.2

388.9

555.4

426.4

311.8

39.6

268.4

$

$

8,085.9

$

8,358.5

3,102.7

$

1,029.1

4,131.8

—

666.2

57.9

610.6

403.3

3,063.7

1,118.7

4,182.4

321.4

678.6

15.1

609.8

437.8

5,869.8

6,245.1

6.0

743.9

1,208.2

258.0

2,216.1

$

8,085.9

$

6.1

751.1

1,198.8

157.4

2,113.4

8,358.5

The Notes to the Consolidated Financial Statements are an integral part of these financial statements.

66

 
Kemper Corporation and Subsidiaries
 Consolidated Statements of Income

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS
Revenues:

Earned Premiums..............................................................................................................
Net Investment Income.....................................................................................................
Other Income ....................................................................................................................
Net Realized Gains on Sales of Investments ....................................................................
Other-than-temporary Impairment Losses:

Total Other-than-temporary Impairment Losses............................................................
Portion of Losses Recognized in Other Comprehensive Income...................................
Net Impairment Losses Recognized in Earnings..............................................................
Total Revenues ......................................................................................................................
Expenses:

Policyholders’ Benefits and Incurred Losses and Loss Adjustment Expenses.................
Insurance Expenses...........................................................................................................
Write-off of Goodwill and Other Intangibles Acquired....................................................
Interest and Other Expenses .............................................................................................
Total Expenses.......................................................................................................................
Income from Continuing Operations before Income Taxes and Equity in Net Loss of

Investee ............................................................................................................................
Income Tax Expense..............................................................................................................
Income from Continuing Operations before Equity in Net Loss of Investee........................
Equity in Net Loss of Investee ..............................................................................................
Income from Continuing Operations.....................................................................................
Discontinued Operations:

Income from Discontinued Operations before Income Taxes..........................................
Income Tax Expense.........................................................................................................
Income (Loss) from Discontinued Operations ......................................................................
Net Income ............................................................................................................................
Income from Continuing Operations Per Unrestricted Share:

Basic .................................................................................................................................
Diluted ..............................................................................................................................

Net Income Per Unrestricted Share:

Basic .................................................................................................................................
Diluted ..............................................................................................................................
Dividends Paid to Shareholders Per Share ............................................................................

For The Years Ended December 31,

2011

2010

2009

$ 2,173.6

$ 2,289.4

$ 2,455.5

298.0

1.0

33.7

325.7

1.3

42.6

319.9

2.5

24.6

(11.4)
0.1
(11.3)
2,495.0

(17.7)
1.2
(16.5)
2,642.5

(50.6)
0.2
(50.4)
2,752.1

1,645.7

1,647.2

1,739.5

669.3

13.5

83.9

675.5

14.8

68.3

721.2

1.5

61.9

2,412.4

2,405.8

2,524.1

82.6
(11.7)
70.9

—

70.9

19.5
(6.7)
12.8

83.7

1.17

1.17

1.38

1.38

0.96

$

$

$

$

$

$

236.7
(67.5)
169.2
(0.1)
169.1

25.8
(10.3)
15.5

184.6

2.73

2.73

2.98

2.98

0.88

$

$

$

$

$

$

228.0
(59.5)
168.5
(1.0)
167.5

5.6
(8.4)
(2.8)
164.7

2.69

2.69

2.64

2.64

1.07

$

$

$

$

$

$

The Notes to the Consolidated Financial Statements are an integral part of these financial statements.

67

 
 
Kemper Corporation and Subsidiaries
Consolidated Statements of Cash Flows 

For The Years Ended December 31,

2011

2010

2009

DOLLARS IN MILLIONS
Operating Activities:

Net Income .......................................................................................................................

$

83.7

$ 184.6

$ 164.7

Adjustments to Reconcile Net Income to Net Cash Provided (Used) by Operating

Activities:
Increase in Deferred Policy Acquisition Costs.................................................................
Amortization of Insurance in Force Acquired..................................................................
Equity in Net Loss of Former Investee before Taxes.......................................................
Equity in Earnings of Equity Method Limited Liability Investments..............................
Amortization of Investment Securities and Depreciation of Investment Real Estate ......
Net Realized Gains on Sales of Investments....................................................................
Net Impairment Losses Recognized in Earnings .............................................................
Gain on Sale of Portfolio of Automobile Loan Receivables............................................
Provision (Benefit) for Loan Losses ................................................................................
Depreciation of Property and Equipment.........................................................................
Write-off of Goodwill.......................................................................................................
Impairment of P&C Customer Relationships Acquired...................................................
Decrease (Increase) in Other Receivables........................................................................
Decrease in Insurance Reserves .......................................................................................
Decrease in Unearned Premiums .....................................................................................
Change in Income Taxes ..................................................................................................
Decrease in Accrued Expenses and Other Liabilities.......................................................
Other, Net .........................................................................................................................
Net Cash Provided (Used) by Operating Activities...................................................................
Investing Activities:

Sales and Maturities of Fixed Maturities ..............................................................................
Purchases of Fixed Maturities...............................................................................................
Sales of Equity Securities .....................................................................................................
Purchases of Equity Securities ..............................................................................................
Sales of Former Investee.......................................................................................................
Acquisition and Improvements of Investment Real Estate ...................................................
Sales of Investment Real Estate ............................................................................................
Return of Investment of Equity Method Limited Liability Investments ..............................
Acquisitions of Equity Method Limited Liability Investments ............................................
Decrease (Increase) in Short-term Investments ....................................................................
Receipts from Automobile Loan Receivables.......................................................................
Net Proceeds from Sale of Portfolio of Automobile Loan Receivables................................
Acquisitions of Automobile Loan Receivables.....................................................................
Acquisition of Businesses, Net of Cash Acquired ................................................................
Disposition of Business, Net of Cash Disposed....................................................................
Other, Net..............................................................................................................................
Net Cash Provided by Investing Activities................................................................................
Financing Activities:

Proceeds from Issuance of Certificates of Deposits..............................................................
Repayments of Certificates of Deposits................................................................................
Proceeds from Issuance of Notes Payable ............................................................................
Repayments of Notes Payable...............................................................................................
Common Stock Repurchases ................................................................................................
Cash Dividends Paid to Shareholders ...................................................................................
Cash Exercise of Stock Options............................................................................................
Excess Tax Benefits from Share-based Awards....................................................................
Other, Net..............................................................................................................................
Net Cash Used by Financing Activities .....................................................................................
Increase (Decrease) in Cash.......................................................................................................
Cash, Beginning of Year............................................................................................................
Cash, End of Period ...................................................................................................................

(22.1)
11.4
—
(9.6)
16.0
(34.1)
11.3
(4.5)
(42.0)
10.9
—
13.5
(0.2)
(52.1)
(12.4)
22.3
(47.5)
30.4
(25.0)

650.3
(663.4)
248.3
(199.2)
—
(6.4)
0.3
57.0
(25.7)
155.5
166.5
220.7
—
—
—
(39.3)
564.6

(15.1)
11.0
0.2
(48.8)
17.6
(42.6)
16.5
—
(14.2)
14.5
14.8
—
28.0
(52.1)
(46.4)
12.4
(41.0)
19.1
58.5

706.7
(532.1)
33.8
(189.1)
2.7
(3.9)
9.6
38.1
(31.9)
(7.3)
339.6
—
—
—
4.1
(51.0)
319.3

(12.9)
8.4
1.6
(47.8)
15.7
(24.6)
50.4
—
60.2
16.6
1.5
—
80.8
(111.8)
(57.4)
(5.1)
(5.0)
28.2
163.5

708.3
(865.3)
108.7
(3.8)
—
(8.9)
0.2
21.7
(17.1)
222.2
431.9
—
(77.0)
(190.0)
0.2
(43.5)
287.6

—
(321.8)
95.0
(95.0)
(27.4)
(58.2)
0.2
0.2
1.4
(405.6)
134.0
117.2
$ 251.2

—
(366.9)
387.8
(340.1)
(34.4)
(54.6)
0.5
0.2
3.2
(404.3)
(26.5)
143.7
$ 117.2

16.0
(444.5)
220.0
(220.1)
—
(66.6)
—
0.1
3.5
(491.6)
(40.5)
184.2
$ 143.7

The Notes to the Consolidated Financial Statements are an integral part of these financial statements.

68

 
Kemper Corporation and Subsidiaries
Consolidated Statements of Shareholders’ Equity and Comprehensive Income

For The Years Ended December 31, 2011, 2010 and 2009

DOLLARS AND SHARES IN
MILLIONS, EXCEPT PER SHARE
AMOUNTS
BALANCE, DECEMBER 31, 2008 .......................
Net Income ................................................................
Other Comprehensive Income (note 13) ...................
Total Comprehensive Income....................................
Cumulative Effect of Change in Accounting for

Impairment Losses Recognized in Earnings .......

Cash Dividends to Shareholders ($1.07 per share) ...
Equity-based Compensation Cost (note 10) ..............

Equity-based Awards, Net of Shares Exchanged

(note 10)...............................................................

BALANCE, DECEMBER 31, 2009 .......................
Net Income ................................................................
Other Comprehensive Income (note 13) ...................
Total Comprehensive Income....................................
Cash Dividends to Shareholders ($0.88 per share) ...
Repurchases of Common Stock.................................
Equity-based Compensation Cost (note 10) ..............
Equity-based Awards, Net of Shares Exchanged

(note 10)...............................................................

BALANCE, DECEMBER 31, 2010 .......................
Net Income ................................................................
Other Comprehensive Income (note 13) ...................
Total Comprehensive Income....................................
Cash Dividends to Shareholders ($0.96 per share) ...
Repurchases of Common Stock.................................
Equity-based Compensation Cost (note 10) ..............
Equity-based Awards, Net of Shares Exchanged

(note 10)...............................................................

BALANCE, DECEMBER 31, 2011........................

Number 
of
Shares
62.3
—
—

—
—
—

0.1
62.4
—
—

—
(1.4)
—

0.1
61.1
—
—

—
(0.9)
—

Common
Stock

$

$

$

6.2
—
—

—
—
—

—
6.2
—
—

—
(0.1)
—

—
6.1
—
—

—
(0.1)
—

Paid-in
Capital
764.7
$
—
—

Retained
Earnings
985.8
$
164.7
—

Accumulated
Other
Comprehensive
Income (Loss)
$

(108.1)
—
169.8

$

$

—
—
3.1

2.9
(66.6)
—

(1.9)
765.9
—
—

(0.1)
$ 1,086.7
184.6
—

—
(17.0)
4.2

(54.6)
(17.3)
—

(2.0)
751.1
—
—

(0.6)
$ 1,198.8
83.7
—

—
(11.6)
5.3

(58.2)
(15.7)
—

$

$

(2.9)
—
—

—
58.8
—
98.6

—
—
—

—
157.4
—
100.6

—
—
—

$

$

$

0.1
60.3

$

—
6.0

(0.9)
743.9

(0.4)
$ 1,208.2

$

$

—
258.0

$

Total
Shareholders’
Equity

1,648.6
164.7
169.8
334.5

—
(66.6)
3.1

(2.0)
1,917.6
184.6
98.6
283.2
(54.6)
(34.4)
4.2

(2.6)
2,113.4
83.7
100.6
184.3
(58.2)
(27.4)
5.3

(1.3)
2,216.1

The Notes to the Consolidated Financial Statements are an integral part of these financial statements.

69

 
 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements

NOTE 1. BASIS OF PRESENTATION AND SIGNIFICANT ESTIMATES

On August 25, 2011, Unitrin, Inc. changed its name to Kemper Corporation and began trading on the New York Stock 
Exchange under a new ticker symbol, KMPR. The Consolidated Financial Statements included herein have been prepared on 
the basis of accounting principles generally accepted in the United States (“GAAP”) and include the accounts of Kemper 
Corporation, formerly known as Unitrin, Inc. (“Kemper”), and its subsidiaries (individually and collectively referred to herein 
as the “Company”). All significant intercompany accounts and transactions have been eliminated. The presentation of certain 
prior year amounts and disclosures have been reclassified to conform to the presentation for the current year.

On February 13, 2009, Kemper’s subsidiary, Trinity, completed its acquisition of Direct Response in a cash transaction for a 
total purchase price of $201.6 million. The results of Direct Response are included in the Consolidated Financial Statements 
from the date of acquisition and are reported in the Company’s Direct segment.

During the third quarter of 2011, Kemper’s subsidiary, Fireside Bank, sold its active portfolio of automobile loan receivables. 
Accordingly, the Company has accounted for Fireside Bank as a discontinued operation and has reclassified the results of 
Fireside Bank and the related disclosures for the years ended December 31, 2010 and 2009 to conform to the current 
presentation. The Company also accounts for its former Unitrin Business Insurance operations as discontinued operations. See 
Note 3, “Discontinued Operations,” to the Consolidated Financial Statements.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions that affect the 
reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements 
and the reported amounts of revenues and expenses during the reporting period. Actual results could materially differ from 
those estimates and assumptions.

The fair values of the Company’s Investments in Fixed Maturities, Investments in Equity Securities and Senior Notes Payable 
are estimated using a hierarchal framework which prioritizes and ranks market price observability.  The fair value of 
Automobile Loan Receivables at December 31, 2010 has been estimated by discounting the estimated future cash flows using 
the rates at which loans would be made to borrowers with similar credit ratings and the same remaining maturities. The fair 
value of Certificates of Deposits at December 31, 2010 has been estimated by discounting the future cash flows using the rate 
of discount required to liquidate existing deposits. The carrying amounts reported in the Consolidated Balance Sheets 
approximate fair value for Cash, Short-term Investments and certain other assets and other liabilities because of their short-term 
nature. The actual value at which financial instruments could actually be sold or settled with a willing buyer or seller may differ 
from estimated fair values depending on a number of factors, including, but not limited to, current and future economic 
conditions, the quantity sold or settled, the presence of an active market and the availability of a willing buyer or seller.

The process of estimating and establishing reserves for losses and LAE for property and casualty insurance is inherently 
uncertain and the actual ultimate net cost of a claim may vary materially from the estimated amount reserved. The reserving 
process is particularly imprecise for claims involving asbestos, environmental matters, mold, construction defect and other 
emerging and/or long-tailed exposures, which may not be discovered or reported until years after the insurance policy period 
has ended. Management considers a variety of factors, including, but not limited to, past claims experience, current claim trends 
and relevant legal, economic and social conditions, in estimating reserves. A change in any one or more factors is likely to 
result in the ultimate net claim cost to differ from the estimated reserve. Changes in such estimates may be material and would 
be recognized in the Consolidated Financial Statements when such estimates change.

The process of determining whether an asset is impaired or recoverable relies on projections of future cash flows, operating 
results and market conditions. Projections are inherently uncertain and, accordingly, actual future cash flows may differ 
materially from projected cash flows. As a result, the Company’s assessment of the impairment of long-lived assets is 
susceptible to the risk inherent in making such projections.

70

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 2. SUMMARY OF ACCOUNTING POLICIES AND ACCOUNTING CHANGES

Investments

Investments in Fixed Maturities include bonds, notes and redeemable preferred stocks. Investments in Fixed Maturities are 
classified as available for sale and reported at fair value. Net Investment Income, including amortization of purchased 
premiums and accretion of market discounts, on Investments in Fixed Maturities is recognized as interest earned using the 
effective yield method.

Investments in Equity Securities include common and non-redeemable preferred stocks and other equity interests and are 
reported at fair value. Investments in common and non-redeemable preferred stocks with readily determinable fair values are 
classified as available for sale. Dividend income on investments in common and non-redeemable preferred stocks is recognized 
on the ex-dividend date. Other equity interests primarily consist of partnership interests in limited liability partnerships in which 
the Company’s interests are deemed minor and exchange traded funds.  The Company’s share of distributed earnings from other 
equity interests is recognized as dividend income when received.

Unrealized appreciation or depreciation, net of applicable deferred income taxes, on fixed maturities and equity securities is 
reported in Accumulated Other Comprehensive Income included in Shareholders’ Equity.

Equity Method Limited Liability Investments include investments in limited liability investment companies and limited 
partnerships in which the Company’s interests are not deemed minor and are accounted for under the equity method of 
accounting.

Short-term Investments include fixed maturities that mature within one year from the date of purchase, money market mutual 
funds, Federal funds sold and repurchase agreements. Short-term Investments are reported at cost, which approximates fair 
value.

Other Investments primarily include loans to policyholders and real estate. Loans to policyholders are carried at unpaid 
principal balance. Real estate is carried at cost, net of accumulated depreciation.  Real estate is depreciated over the estimated 
useful life of the asset using the straight-line method of depreciation.  Real estate is evaluated for impairment when events or 
circumstances indicate the carrying value of the real estate may not be recoverable.  An impairment on real estate is recognized 
when carrying value exceeds the sum of undiscounted cash flows. 

Gains and losses on sales of investments are computed on the specific identification method and are reported in the 
Consolidated Statements of Income in the period in which the sales occur. The Company regularly reviews its investment 
portfolio for factors that may indicate that a decline in fair value of an investment is other than temporary. Losses are computed 
on the specific identification method and reported in the Consolidated Statements of Income in the period that the decline is 
determined to be other than temporary. In the second quarter of 2009, the Company adopted a required change in accounting 
which impacts the determination of the amount of OTTI losses on Investments in Fixed Maturities that are recognized in 
earnings subsequent to April 1, 2009. Effective April 1, 2009, the portion of an impairment of an investment in a fixed maturity 
attributed to a credit loss is reported in Net Impairment Losses Recognized in Earnings in the Consolidated Statement of 
Income, with the balance of such impairment reported in Accumulated Other Comprehensive Income.

Fair Value Measurements

The Company uses a hierarchal framework which prioritizes and ranks the market price observability used in fair value 
measurements. Market price observability is affected by a number of factors, including the type of asset or liability and the 
characteristics specific to the asset or liability being measured. Assets and liabilities with readily available, active, quoted 
market prices or for which fair value can be measured from actively quoted prices generally are deemed to have a higher degree 
of market price observability and a lesser degree of judgment used in measuring fair value. The Company classifies the inputs 
used to measure fair value into one of three levels as follows:

•  Level 1 — Quoted prices in an active market for identical assets or liabilities;
•  Level 2 — Observable inputs other than Level 1, quoted prices for similar assets or liabilities in active markets, quoted 
prices for identical or similar assets and liabilities in markets that are not active, and model-derived prices whose 
inputs are observable or whose significant value drivers are observable; and
•  Level 3 — Assets and liabilities whose significant value drivers are unobservable.

71

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 2. SUMMARY OF ACCOUNTING POLICIES AND ACCOUNTING CHANGES (Continued)

Observable inputs are based on market data obtained from independent sources, while unobservable inputs are based on the 
Company’s market assumptions. Unobservable inputs require significant management judgment or estimation. In some cases, 
the inputs used to measure an asset or liability may fall into different levels of the fair value hierarchy. In those instances, the 
Company classifies the fair value measurement using the lowest level of input that is significant to the fair value measurement. 
Such determination requires significant management judgment. In accordance with GAAP, the Company is not permitted to 
adjust quoted market prices in an active market, even if the Company owns a large investment, the sale of which could 
reasonably impact the quoted price.

Deferred Policy Acquisition Costs

Costs directly associated with the acquisition of business, principally commissions and certain premium taxes and policy 
issuance costs, are deferred. Costs deferred on property and casualty insurance products and health insurance products are 
amortized over the period in which premiums are earned.  Costs deferred on traditional life insurance products are primarily 
amortized over the anticipated premium-paying period of the related policies in proportion to the ratio of the annual premiums 
to the total premiums anticipated, which is estimated using the same assumptions used in calculating policy reserves.

Goodwill

The cost of an acquired entity over the fair value of net assets acquired is reported as Goodwill. Goodwill is not amortized, but 
rather is tested annually for recoverability or when certain triggering events require testing. See discussion below under the 
caption “Accounting Standards Not Yet Adopted” regarding a pending change in accounting that will impact the nature and 
frequency of the Company’s assessment of Goodwill for recoverability in 2012.

Insurance Reserves

Reserves for losses and LAE on property and casualty coverage and health insurance coverage represent the estimated claim 
cost and loss adjustment expense necessary to cover the ultimate net cost of investigating and settling all losses incurred and 
unpaid. Such estimates are based on individual case estimates for reported claims and estimates for incurred but not reported 
losses. These estimates are adjusted in the aggregate for ultimate loss expectations based on historical experience patterns and 
current economic trends, with any change in the estimated ultimate liabilities being reported in the Consolidated Statements of 
Income in the period of change. Changes in such estimates may be material.

For traditional life insurance products, the reserves for future policy benefits are estimated on the net level premium method 
based on rates for expected mortality, lapse rates and interest rates, including provisions for adverse mortality. These 
assumptions vary by such characteristics as plan, age at issue and policy duration. Mortality assumptions are based on the 
Company’s historical experience and industry standards. Interest rate assumptions principally range from 3% to 7%. Lapse rate 
assumptions are based on actual and industry experience. 

Other Receivables

Other Receivables primarily include automobile loan receivables, reinsurance recoverables and accrued investment income.  

Other Assets

Other Assets primarily include property and equipment, internal use software, insurance licenses acquired in business 
combinations, the value of other intangible assets acquired and prepaid expenses. Property and equipment is depreciated over 
the useful life of the assets, generally using the straight-line or double declining balance methods of depreciation depending on 
the asset involved. Internal use software is primarily amortized over the useful life of the asset using the straight-line method of 
amortization. Insurance licenses acquired in business combinations and other indefinite life intangibles are not amortized, but 
rather tested periodically for recoverability. 

The Company accounts for the present value of the future profits embedded in life insurance in force acquired (“Life VIF”) 
based on actuarial estimates of the present value of estimated net cash flows. Life VIF was $52.1 million and $59.1 million at 
December 31, 2011 and 2010, respectively. Life VIF is amortized using the effective interest method using interest rates 
consistent with the rates in the underlying insurance contracts. The Company estimates that it will record Life VIF amortization, 
net of interest, of $7.8 million in 2012, $7.0 million in 2013, $6.2 million in 2014, $5.5 million in 2015 and $4.8 million in 
2016.  The Company evaluates the Life VIF for recoverability annually.

72

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 2. SUMMARY OF ACCOUNTING POLICIES AND ACCOUNTING CHANGES (Continued)

The Company accounts for the present value of the future profits embedded in Property and Casualty Insurance customer 
relationships acquired (“P&C Customer Relationships”) based on the present value of estimated future profits from the 
customer relationships acquired. P&C Customer Relationships was $20.8 million and $38.5 million at December 31, 2011 and 
2010, respectively. P&C Customer Relationships is amortized using the effective interest method.  P&C Customer 
Relationships are tested for recoverability using undiscounted projections of future cash flows and written down to estimated 
fair value if the carrying value exceeds the sum of such projections of undiscounted cash flows. The Company recorded a loss 
of $13.5 million before tax for the year ended December 31, 2011 to write down the carrying value of P&C Customer 
Relationships related to the acquisition of Direct Response to its estimated fair value.

Accrued Expenses and Other Liabilities

Accrued Expenses and Other Liabilities primarily include accrued salaries and commissions, pension benefits, postretirement 
medical benefits and accrued taxes, licenses and fees.  

Recognition of Earned Premiums and Related Expenses

Property and casualty insurance and health insurance premiums are deferred when written and recognized and earned ratably 
over the periods to which the premiums relate. Unearned Premiums represent the portion of the premiums written related to the 
unexpired portion of policies in force which has been deferred and is reported as a liability. A premium deficiency reserve is 
established if the sum of expected claim costs, claim adjustment expenses, unamortized deferred policy acquisition costs and 
maintenance costs exceeds the related unearned premiums. For each business segment, the analysis is performed at a product 
line level, namely automobile insurance, homeowners insurance and other insurance, which is consistent with the manner in 
which the Company acquires, services and measures profitability. Anticipated investment income is excluded from such 
analysis.

Traditional life insurance premiums are recognized as revenue when due. Policyholders’ benefits are associated with related 
premiums to result in recognition of profits over the periods for which the benefits are provided using the net level premium 
method.

Policyholders’ Benefits and Incurred Losses and Loss Adjustment Expenses include provisions for future policy benefits under 
life and certain accident and health insurance contracts and provisions for reported claims, estimates for claims incurred but not 
reported and loss adjustment expenses. Benefit payments in excess of policy account balances are expensed.

Reinsurance

In the normal course of business, Kemper’s insurance subsidiaries reinsure certain risks above certain retention levels with 
other insurance enterprises. These reinsurance agreements do not relieve Kemper’s insurance subsidiaries of their legal 
obligations to the policyholder. Amounts recoverable from reinsurers for benefits and losses are included in Other Receivables.

Gains related to long-duration reinsurance contracts are deferred and amortized over the life of the underlying reinsured 
policies. Losses related to long-duration reinsurance contracts are recognized immediately. Any gain or loss associated with 
reinsurance agreements for which Kemper’s insurance subsidiaries have been legally relieved of their obligations to the 
policyholder is recognized in the period of relief.

Income Taxes

Deferred income tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences 
between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred 
income tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences 
are expected to be recovered or settled. A valuation allowance is maintained for the portion of deferred income tax assets that 
the Company does not expect to recover. Increases in the valuation allowance for deferred income tax assets are recognized as 
income tax expense. Decreases in the valuation allowance for deferred income tax assets are recognized as income tax benefit. 
The effect on deferred income tax assets and liabilities of a change in tax rates is recognized in income in the period in which 
the change is enacted.

73

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 2. SUMMARY OF ACCOUNTING POLICIES AND ACCOUNTING CHANGES (Continued)

The Company reports a liability for unrecognized tax benefits resulting from uncertain tax positions taken, or expected to be 
taken, in an income tax return. The Company recognizes interest and penalties, if any, related to unrecognized tax benefits in 
income tax expense.

Adoption of New Accounting Standards

Except for rules and interpretive releases of the SEC under authority of federal securities laws and a limited number of 
grandfathered standards, the FASB Accounting Standards Codification (“ASC”) is the sole source of authoritative GAAP 
literature recognized by the FASB and applicable to the Company. The Company did not adopt any new accounting standards in 
2011.

Accounting Standards Not Yet Adopted

FASB issues Accounting Standards Updates (“ASUs”) to amend the authoritative literature in ASC. There were twelve ASUs 
issued in 2011 that amend the original text of ASC. Except for ASU 2011-04, Amendments to Achieve Common Fair Value 
Measurement and Disclosure Requirements and ASU 2011-08, Testing Goodwill for Impairment, described below, none of the 
ASUs issued in 2011 are expected to have an impact on the Company. ASU 2010-26, Accounting for Costs Associated with 
Acquiring or Renewing Insurance Contracts, which was issued in 2010 and also described below, is expected to have an impact 
on the Company. 

In October 2010, the FASB issued ASU 2010-26, Accounting for Costs Associated with Acquiring or Renewing Insurance 
Contracts. The standard is effective for interim and annual reporting periods beginning after December 15, 2011, with earlier 
adoption permitted. The provisions of the new standard can be applied either prospectively or retrospectively. The standard 
amends ASC Topic 944, Financial Services—Insurance, and modifies the definition of the types of costs incurred by insurance 
entities that can be capitalized in the acquisition of new and renewal contracts. The Company intends to adopt the standard on 
January 1, 2012 and apply its provisions retrospectively. The Company anticipates that the adoption of the standard will reduce 
consolidated shareholders’ equity by $100.4 million on January 1, 2012. The retrospective application of the standard will 
decrease reported net income for the years ended December 31, 2011, 2010 and 2009 by $9.3 million, $6.8 million and $5.7 
million, respectively.

In May 2011, the FASB issued ASU 2011-04, Amendments to Achieve Common Fair Value Measurement and Disclosure 
Requirements. The standard is effective for the first interim or annual period beginning on or after December 15, 2011. The new 
standard amends the existing fair value definition and enhances disclosure requirements. Other than the enhanced disclosure 
requirements, the Company does not anticipate that the adoption of the new standard will have a material impact on the 
Company.

In September 2011, the FASB issued ASU 2011-08, Testing Goodwill for Impairment. The standard is effective for the first 
interim or annual period beginning on or after December 15, 2011 with early adoption permitted. The standard amends ASC 
Topic 350, Intangibles—Goodwill and Other, and gives companies the option to first perform a qualitative assessment to 
determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. Except for the 
requirement to perform the qualitative assessment, the Company does not anticipate that the adoption of the new standard will 
have a material impact on the Company.

NOTE 3. DISCONTINUED OPERATIONS

The Company accounts for Kemper’s subsidiary, Fireside Bank, and the Company’s former Unitrin Business Insurance 
operations as discontinued operations. Fireside Bank, which began to exit the automobile finance business in 2009, was 
reported as a continuing operation in the 2010 and 2009 Consolidated Financial Statements. Accordingly, results of Fireside 
Bank and the related disclosures for the years ended December 31, 2010 and 2009 have been reclassified to conform to the 
current presentation in these consolidated financial statements. 

74

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 3. DISCONTINUED OPERATIONS (Continued)

Summary financial information included in Income (Loss) from Discontinued Operations for the years ended December 31, 
2011, 2010 and 2009 is presented below:

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS
Interest, Loan Fees and Earned Discounts ..............................................................................
Other Automobile Finance Revenues .....................................................................................
Gain on Sale of Portfolio of Automobile Loan Receivables...................................................
Total Automobile Finance Revenues ......................................................................................
Net Investment Income ...........................................................................................................
Net Realized Gains on Sales of Investments ..........................................................................
Total Revenues Included in Discontinued Operations............................................................

2011

2010

$

31.8

$

97.6

2009
$ 175.0

1.4

4.5

37.7

0.5

0.4

1.4

—

3.5

—

99.0

178.5

1.9

—

2.8

—

$

38.6

$

100.9

$ 181.3

Income (Loss) from Discontinued Operations before Income Taxes:

Fireside Bank:

Results of Operations ....................................................................................................
Gain on Sale of Portfolio of Automobile Loan Receivables.........................................

$

18.7

$

24.6

$

4.5

—

Unitrin Business Insurance:

Change in Estimate of Retained Liabilities Arising from Discontinued Operations.....
Income from Discontinued Operations before Income Taxes.................................................
Income Tax Expense ...............................................................................................................
Income (Loss) from Discontinued Operations........................................................................

Income (Loss) from Discontinued Operations Per Unrestricted Share:

Basic .....................................................................................................................................
Diluted ..................................................................................................................................

(3.7)
19.5
(6.7)
12.8

0.21

0.21

$

$

$

$

$

$

1.6

—

4.0

5.6
(8.4)
(2.8)

1.2

25.8
(10.3)
15.5

$

0.25

0.25

$ (0.05)
$ (0.05)

During the first four months of 2011, all of the Certificates of Deposits that were outstanding at December 31, 2010 either 
matured or were redeemed by Fireside Bank in advance of their respective maturity dates. On October 20, 2011, Fireside Bank 
requested that the FDIC terminate Fireside Bank’s FDIC insurance, which request was granted on December 8, 2011, effective 
March 31, 2012.

Other Receivables at December 31, 2010 included automobile loan receivables, net of allowance for loan losses, with a carrying 
value of $337.6 million and an estimated fair value of $340.0 million. During the third quarter of 2011, Fireside Bank sold its 
active portfolio of automobile loan receivables with a carrying value of $214.2 million, net of Reserve for Loan Losses of $22.9 
million, at a gain of $4.5 million before tax. Fireside Bank retained its portfolio of loans that had been previously charged off. 
Such portfolio is not carried on the Company’s Consolidated Balance Sheet. Accordingly, no automobile loans receivables were 
carried on the Company’s Consolidated Balance Sheet following the sale of the active loan portfolio.

Following approval from its regulators, Fireside Bank distributed $250.0 million of its capital to its parent company, Fireside 
Securities, in October 2011. Fireside Securities, then in turn, distributed the same amount to its parent company, Kemper 
Corporation. Fireside Bank had total capital of $16.1 million at December 31, 2011. 

In 2008, the Company sold its Unitrin Business Insurance operations. The Company retained Property and Casualty Insurance 
Reserves for unpaid insured losses that occurred prior to the date of the sale. Property and Casualty Insurance Reserves reported 
in the Company’s Consolidated Balance Sheets include $125.6 million and $155.0 million at December 31, 2011 and 2010, 
respectively, for the retained liabilities. In accordance with GAAP, changes in the Company’s estimate of such retained 
liabilities after the sale are reported as a separate component of the results of discontinued operations.

75

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS 

The amortized cost and estimated fair values of the Company’s Investments in Fixed Maturities at December 31, 2011 were:

DOLLARS IN MILLIONS
U.S. Government and Government Agencies and Authorities ..........................
States and Political Subdivisions .......................................................................
Corporate Securities:

Amortized
Cost
439.4
1,705.0

$

Gross Unrealized

Gains

Losses

$

$

52.3
148.4

—
(0.8)

Fair Value
491.7
$
1,852.6

Bonds and Notes ...........................................................................................
Redeemable Preferred Stocks .......................................................................
Mortgage and Asset-backed..........................................................................
Investments in Fixed Maturities.........................................................................

2,040.1
76.7
4.9
$ 4,266.1

$

311.6
5.1
1.0
518.4

$

(9.4)
(0.1)
(0.8)
(11.1)

2,342.3
81.7
5.1
$ 4,773.4

Included in the fair value of Mortgage and Asset-backed investments at December 31, 2011 are $2.9 million of collateralized 
debt obligations, $1.7 million of non-governmental residential mortgage-backed securities, $0.4 million of other asset-backed 
securities and $0.1 million of commercial mortgage-backed securities.

The amortized cost and estimated fair values of the Company’s Investments in Fixed Maturities at December 31, 2010 were:

DOLLARS IN MILLIONS
U.S. Government and Government Agencies and Authorities ..........................
States and Political Subdivisions .......................................................................
Corporate Securities:

Amortized
Cost
508.6

$

1,760.0

Gross Unrealized

Gains

Losses

$

$

28.4

53.5

(0.1)
(20.7)

Fair Value
536.9
$

1,792.8

Bonds and Notes ...........................................................................................
Redeemable Preferred Stocks .......................................................................
Mortgage and Asset-backed..........................................................................
Investments in Fixed Maturities.........................................................................

1,880.3

178.8

83.4

8.5

4.9

1.1

$ 4,240.8

$

266.7

$

(10.1)
—
(1.3)
(32.2)

2,049.0

88.3

8.3

$ 4,475.3

Included in the fair value of Mortgage and Asset-backed investments at December 31, 2010 are $5.0 million of collateralized 
debt obligations, $1.9 million of non-governmental residential mortgage-backed securities, $1.2 million of other asset-backed 
securities and $0.2 million of commercial mortgage-backed securities.

The estimated fair values of the Company’s Investments in Fixed Maturities at December 31, 2011 by contractual maturity 
were:

DOLLARS IN MILLIONS
Due in One Year or Less...............................................................................................................................................
Due after One Year to Five Years.................................................................................................................................
Due after Five Years to Ten Years.................................................................................................................................
Due after Ten Years.......................................................................................................................................................
Asset-backed Securities Not Due at a Single Maturity Date........................................................................................
Investments in Fixed Maturities ...................................................................................................................................

$

90.7
502.6
961.2
2,929.5
289.4
$ 4,773.4

The expected maturities of the Company’s Investments in Fixed Maturities may differ from the contractual maturities because 
issuers may have the right to call or prepay obligations with or without call or prepayment penalties. Investments in Asset-
backed Securities Not Due at a Single Maturity Date at December 31, 2011 consisted of securities issued by the Government 
National Mortgage Association with a fair value of $255.8 million, securities issued by the Federal National Mortgage 
Association with a fair value of $27.7 million, securities issued by the Federal Home Loan Mortgage Corporation with a fair 
value of $0.8 million and securities of other issuers with a fair value of $5.1 million.

There were no unsettled purchases of Investments in Fixed Maturities at December 31, 2011 or December 31, 2010.

76

 
18.9
7.4

0.6
11.7
42.2

50.6
14.6
6.6

Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS (Continued)

Gross unrealized gains and gross unrealized losses on the Company’s Investments in Equity Securities at December 31, 2011 
were:

DOLLARS IN MILLIONS
Preferred Stocks:

Gross Unrealized

Cost

Gains

Losses

Fair Value

Finance, Insurance and Real Estate...............................................................
Other Industries.............................................................................................

$

Common Stocks:

Manufacturing ...............................................................................................
Other Industries.............................................................................................

Other Equity Interests:

94.4
18.0

64.6
41.4

Exchange Traded Funds................................................................................
Limited Liability Companies and Limited Partnerships ...............................
Investments in Equity Securities........................................................................

$

66.0
82.9
367.3

$

$

$

1.0
2.6

$

(8.7)
(0.1)

86.7
20.5

83.4
47.0

(0.1)
(1.8)

—
(1.5)
(12.2)

$

66.6
93.1
397.3

$

Gross unrealized gains and gross unrealized losses on the Company’s Investments in Equity Securities at December 31, 2010 
were:

DOLLARS IN MILLIONS
Preferred Stocks:

Gross Unrealized

Cost

Gains

Losses

Fair Value

$

$

3.5
7.6

$

(0.2)
(0.2)

97.7
27.4

—
(0.3)
(0.1)

—
(1.2)
(2.0)

$

137.5
89.6
43.8

79.2
75.2
550.4

Finance, Insurance and Real Estate...............................................................
Other Industries.............................................................................................

$

Common Stocks:

Intermec ........................................................................................................
Manufacturing ...............................................................................................
Other Industries.............................................................................................

Other Equity Interests:

94.4
20.0

86.9
75.3
37.3

Exchange Traded Funds................................................................................
Limited Liability Companies and Limited Partnerships ...............................
Investments in Equity Securities........................................................................

$

76.5
58.8
449.2

$

2.7
17.6
103.2

$

77

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS (Continued)

An aging of unrealized losses on the Company’s Investments in Fixed Maturities and Equity Securities at December 31, 2011 is 
presented below:

DOLLARS IN MILLIONS
Fixed Maturities:

U.S. Government and Government Agencies and
Authorities ........................................................
States and Political Subdivisions ...........................
Corporate Securities:

Bonds and Notes ...............................................
Redeemable Preferred Stocks ...........................
Mortgage and Asset-backed..............................
Total Fixed Maturities.................................................
Equity Securities:

Preferred Stocks:

Finance, Insurance and Real Estate...................
Other Industries.................................................

Common Stocks:

Manufacturing ...................................................
Other Industries.................................................

Other Equity Interests:

Limited Liability Companies and Limited

Partnerships..................................................
Total Equity Securities................................................
Total............................................................................

Less Than 12 Months

12 Months or Longer

Total

Fair
Value

Unrealized
Losses

Fair
Value

Unrealized
Losses

Fair
Value

Unrealized
Losses

$

$

1.3

2.0

—

—

169.6

0.6

—

173.5

54.9

1.8

1.5

10.7

17.1

86.0

$

259.5

$

(5.1)
(0.1)
—
(5.2)

(8.1)
—

(0.1)
(1.8)

(1.5)
(11.5)
(16.7)

$

—

$

12.0

74.7

0.1

2.7

89.5

2.2

2.8

0.1

—

—

5.1

$

94.6

$

—
(0.8)

(4.3)
—
(0.8)
(5.9)

(0.6)
(0.1)

—

—

—
(0.7)
(6.6)

$

1.3

$

14.0

244.3

0.7

2.7

263.0

57.1

4.6

1.6

10.7

17.1

91.1

$

354.1

$

—
(0.8)

(9.4)
(0.1)
(0.8)
(11.1)

(8.7)
(0.1)

(0.1)
(1.8)

(1.5)
(12.2)
(23.3)

The Company regularly reviews its investment portfolio for factors that may indicate that a decline in fair value of an investment 
is other-than-temporary. The portions of the declines in the fair values of investments that are determined to be other-than-temporary 
are reported as losses in the Consolidated Statements of Income in the periods when such determinations are made. 

Unrealized losses on fixed maturities, which the Company has determined to be temporary at December 31, 2011, were $11.1 
million, of which $5.9 million was related to fixed maturities that were in an unrealized loss position for 12 months or longer. 
Unrealized losses at December 31, 2011 related to securities for which the Company has recognized credit losses in earnings in 
the preceding table under the heading “Less Than 12 Months” were insignificant. There were no unrealized losses at 
December 31, 2011 related to securities for which the Company has recognized credit losses in earnings in the preceding table 
under the heading “12 Months or Longer.” Included in the preceding table under the heading “12 Months or Longer” are 
unrealized losses of $0.2 million at December 31, 2011 related to securities for which the Company has previously recognized 
foreign currency losses in earnings. Investment-grade fixed maturity investments comprised $5.7 million and below-
investment-grade fixed maturity investments comprised $5.4 million of the unrealized losses on investments in fixed maturities 
at December 31, 2011. Unrealized losses for below-investment-grade fixed maturities included unrealized losses totaling $0.2 
million for one issuer that the Company previously recognized foreign currency impairment losses in earnings. For the other 
remaining below-investment-grade fixed maturity investments in an unrealized loss position, the unrealized loss amount, on 
average, was less than 4% of the amortized cost basis of the investment. At December 31, 2011, the Company did not have the 
intent to sell these investments and it was not more likely than not that the Company would be required to sell these 
investments before recovery of its amortized cost basis, which may be at maturity. Based on the Company’s evaluation at 
December 31, 2011 of the prospects of the issuers, including, but not limited to, the credit ratings of the issuers of the 
investments in the fixed maturities, and the Company’s intention to not sell and its determination that it would not be required 
to sell before recovery of the amortized cost of such investments, the Company concluded that the declines in the fair values of 
the Company’s investments in fixed maturities presented in the preceding table were temporary at the evaluation date. 

78

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS (Continued)

For equity securities, the Company considers various factors when determining whether a decline in the fair value is other than 
temporary, including, but not limited to:

•  The financial condition and prospects of the issuer;
•  The length of time and magnitude of the unrealized loss;
•  The volatility of the investment;
•  Analyst recommendations and near term price targets;
•  Opinions of the Company’s external investment managers;
•  Market liquidity;
•  Debt-like characteristics of perpetual preferred stocks and issuer ratings; and
•  The Company’s intentions to sell or ability to hold the investments until recovery.

The vast majority of the Company’s preferred stocks in an unrealized loss position at December 31, 2011 were perpetual 
preferred stocks of financial institutions. The Company considers the debt-like characteristics of perpetual preferred stocks 
along with issuer ratings when evaluating impairment. All such preferred stocks paid dividends at the stated dividend rate 
during the twelve-month period preceding the evaluation date. The Company concluded that the declines in the fair values of 
these perpetual preferred stocks were temporary in nature, largely driven by market conditions, and since the Company intends 
to hold the securities until recovery, these investments were not considered to be other-than-temporarily impaired at 
December 31, 2011. The Company concluded that the unrealized losses on its investments in common stocks at December 31, 
2011 were temporary based on the relative short length and magnitude of the losses and overall market volatility. The 
Company’s investments in other equity interests include investments in limited liability partnerships that primarily invest in 
distressed debt, mezzanine debt and secondary transactions. By the nature of their underlying investments, the Company 
believes that its investments in the limited liability partnerships also exhibit debt-like characteristics which, among other 
factors, the Company considers when evaluating these investments for impairment. Based on evaluations of the factors in the 
preceding paragraph, the Company concluded that the declines in the fair values of the Company’s investments in equity 
securities were temporary at December 31, 2011.

79

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS (Continued)

An aging of unrealized losses on the Company’s Investments in Fixed Maturities and Equity Securities at December 31, 2010 is 
presented below:

DOLLARS IN MILLIONS
Fixed Maturities:

U.S. Government and Government

Agencies and Authorities......................
States and Political Subdivisions ...............
Corporate Securities:

Bonds and Notes ...................................
Redeemable Preferred Stocks ...............
Mortgage and Asset-backed..................
Total Fixed Maturities.....................................
Equity Securities:

Preferred Stocks:

Finance, Insurance and Real Estate.......
Other Industries.....................................

Common Stocks:

Manufacturing .......................................
Other Industries.....................................

Other Equity Interests:

Limited Liability Companies and

Limited Partnerships........................
Total Equity Securities....................................
Total................................................................

Less Than 12 Months

12 Months or Longer

Total

Fair
Value

Unrealized
Losses

Fair
Value

Unrealized
Losses

Fair
Value

Unrealized
Losses

$

18.5

$

455.6

123.0

0.7

—

597.8

3.0

0.7

7.9

6.3

2.2

20.1

$

617.9

$

$

(0.1)
(16.9)

0.1

$

16.5

—
(3.8)

(3.7)
—

—
(20.7)

—
(0.1)

(0.3)
(0.1)

(0.3)
(0.8)
(21.5)

87.8

—

4.6

109.0

2.6

2.8

1.7

—

6.1

13.2

$

122.2

$

(6.4)
—
(1.3)
(11.5)

(0.2)
(0.1)

—

—

(0.9)
(1.2)
(12.7)

$

18.6

$

472.1

210.8

0.7

4.6

706.8

5.6

3.5

9.6

6.3

8.3

33.3

$

740.1

$

(0.1)
(20.7)

(10.1)
—
(1.3)
(32.2)

(0.2)
(0.2)

(0.3)
(0.1)

(1.2)
(2.0)
(34.2)

Unrealized losses on fixed maturities, which the Company determined to be temporary at December 31, 2010, were $32.2 
million, of which $11.5 million was related to fixed maturities that were in an unrealized loss position for 12 months or longer. 
There were no unrealized losses at December 31, 2010 related to securities for which the Company has recognized credit losses 
in earnings in the preceding table under either the heading “Less Than 12 Months” or the heading “12 Months or Longer.” 
Included in the preceding table under the heading “12 Months or Longer” are unrealized losses of $0.1 million at December 31, 
2010 related to securities for which the Company has recognized foreign currency losses in earnings. Investment-grade fixed 
maturity investments comprised $28.1 million and below-investment-grade fixed maturity investments comprised $4.1 million 
of the unrealized losses on investments in fixed maturities at December 31, 2010. Unrealized losses for below-investment-grade 
fixed maturities included unrealized losses totaling $0.1 million for one issuer that the Company recognized foreign currency 
impairment losses in earnings for the year ended December 31, 2010. For the other remaining below-investment-grade fixed 
maturity investments in an unrealized loss position, the unrealized loss amount, on average, was less than 4% of the amortized 
cost basis of the investment. At December 31, 2010, the Company did not have the intent to sell these investments and it was 
not more likely than not that the Company would be required to sell these investments before recovery of its amortized cost 
basis, which may be at maturity. Based on the Company’s evaluation at December 31, 2010 of the prospects of the issuers, 
including, but not limited to, the credit ratings of the issuers of the investments in the fixed maturities, and the Company’s 
intention to not sell and its determination that it would not be required to sell before recovery of the amortized cost of such 
investments, the Company concluded that the declines in the fair values of the Company’s investments in fixed maturities 
presented in the preceding table were temporary at the evaluation date. 

The vast majority of the Company’s preferred stocks in an unrealized loss position at December 31, 2010 are perpetual 
preferred stocks of financial institutions and public utilities. The Company considers the debt-like characteristics of perpetual 
preferred stocks along with issuer ratings when evaluating impairment. All such preferred stocks paid dividends at the stated 

80

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS (Continued)

dividend rate during the twelve-month period preceding the evaluation date. The Company concluded that the declines in the 
fair values of these perpetual preferred stocks were temporary in nature, largely driven by market conditions, and since the 
Company intends to hold the securities until recovery, these investments were not considered to be other-than-temporarily 
impaired at December 31, 2010. The Company concluded that the unrealized losses on its investments in common stocks at 
December 31, 2010 were temporary based on the relative short length and magnitude of the losses. The Company’s investments 
in other equity interests include investments in limited liability partnerships that primarily invest in distressed debt, mezzanine 
debt and secondary transactions. By the nature of their underlying investments, the Company believes that its investments in the 
limited liability partnerships also exhibit debt-like characteristics which, among other factors, the Company considers when 
evaluating these investments for impairment. Based on evaluations of the factors described above that the Company considers 
when determining whether a decline in the fair value of an investment in equity securities is other than temporary, the Company 
concluded that the declines in the fair values of the Company’s investments in equity securities were temporary at 
December 31, 2010.

In the second quarter of 2009, the Company adopted a required change in accounting which impacts the determination of the 
amount of OTTI losses on Investments in Fixed Maturities that are recognized in earnings on and subsequent to April 1, 2009.

The following table sets forth the pre-tax amount of OTTI credit losses, recognized in Retained Earnings for Investments in 
Fixed Maturities held by the Company as of December 31, 2011, 2010 and 2009, for which a portion of the OTTI loss has been 
recognized in Accumulated Other Comprehensive Income, and the corresponding changes in such amounts.

DOLLARS IN MILLIONS
Balance at Beginning of Period .....................................................................
Additions for Previously Unrecognized OTTI Credit Losses........................
Increases to Previously Recognized OTTI Credit Losses..............................
Reductions to Previously Recognized OTTI Credit Losses ..........................
Reductions due to Intent to Sell Investments.................................................
Reductions for Investments Sold During Period ...........................................
Balance at End of Period................................................................................

$

$

Jan 1, 2011 to

Jan 1, 2010 to

April 1, 2009 to

Dec 31, 2011

Dec 31, 2010

Dec 31, 2009

2.4

2.2

—
(0.7)
—

—

3.9

$

$

3.7

5.3

0.4
(1.7)
(5.1)
(0.2)
2.4

$

$

39.8

1.9

0.9
(0.2)
(35.6)
(3.1)
3.7

On June 10, 2010, Kemper’s subsidiary, Trinity, entered into a pre-arranged trading plan (the “Trading Plan”) with UBS 
Financial Services Inc. (“UBS”) in accordance with SEC Rule 10b5-1 promulgated under the Securities Exchange Act of 1934, 
as amended, covering the sale over a period of one year of up to 1.5 million shares of Intermec common stock that were owned 
by Trinity. During the second quarter of 2010, Trinity sold 255,904 shares of Intermec common stock under the Trading Plan. 
During the third quarter of 2010, Trinity sold an additional 1,244,096 shares of Intermec common stock, thereby completing the 
Trading Plan. As a result of these sales, the Company’s approximate voting percentage in Intermec was reduced to 18% at 
September 30, 2010. As a result of this change in ownership and other qualitative factors, the Company determined that its 
investment in the common stock of Intermec no longer qualified for the equity method of accounting. Accordingly, beginning 
with the Company’s September 30, 2010 interim consolidated financial statements, the Company’s investment in Intermec 
common stock was included in Investments in Equity Securities and was reported at its fair value. Prior to discontinuing the use 
of the equity method of accounting for Intermec, the Company used a reporting lag of three months to report its proportionate 
share of Intermec’s results. Accordingly, Equity in Net Loss of Investee for the year ended December 31, 2010 relates to the 
Company’s proportionate share of results that Intermec reported for the nine months ended June 30, 2010. During the fourth 
quarter of 2010, Trinity sold an additional 293,760 shares of Intermec common stock. Net Realized Gains on Sales of 
Investments includes gains of $5.4 million arising from the sales of Intermec common stock for the year ended December 31, 
2010, of which $0.8 million has been reported as net realized gains on sales of investee and $4.6 million has been included in 
net realized gains on sales of equity securities. In 2011, the Company disposed of its remaining holdings of Intermec common 
stock. During the first nine months of 2011, the Company sold 3,554,240 shares of Intermec common stock in open market 
transactions at a gain of $8.3 million. On September 14, 2011, the Company contributed its remaining holdings of 7,309,764 
shares of Intermec common and cash to the Company’s pension plan. The Company recognized a realized loss of $7.0 million 
on the contribution of Intermec common stock. See Note 14, “Income from Investments,” and Note 17, “Pension Benefits,” to 
the Consolidated Financial Statements.

81

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 4. INVESTMENTS (Continued)

The carrying values of the Company’s Other Investments at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
Loans to Policyholders at Unpaid Principal..............................................................................................
Real Estate at Depreciated Cost ................................................................................................................
Trading Securities .....................................................................................................................................
Other..........................................................................................................................................................
Total...........................................................................................................................................................

2011
253.9
239.4
4.4
0.6
498.3

$

$

NOTE 5. GOODWILL

Goodwill balances by business segment at December 31, 2011 were:

DOLLARS IN MILLIONS
Preferred .......................................................................................................................................................................
Specialty .......................................................................................................................................................................
Life and Health Insurance.............................................................................................................................................
Total..............................................................................................................................................................................

$

$

$

2010
238.4
249.9
5.1
0.8
494.2  

2011

49.6

42.8

219.4

$

311.8

The Company tests goodwill for recoverability on an annual basis at the beginning of the first quarter and, if circumstances or 
events indicate that the fair value of a reporting unit may have declined below its carrying value, such tests are performed at 
intervening interim periods. Accordingly, the Company tested goodwill associated with each of its reporting units for 
recoverability on January 1, 2011. However, no goodwill was associated with, and, accordingly, no testing was required for the 
Direct segment. The Company principally used projections of discounted future cash flows to estimate the fair values of the 
reporting units tested. For each reporting unit tested, the estimated fair value exceeded the carrying value of the reporting unit, 
and the Company concluded that the associated goodwill was recoverable at the aforementioned date tested.

Goodwill activity by business segment for the year ended December 31, 2010 is presented below.

DOLLARS IN MILLIONS
Preferred ..............................................................................................................
Specialty ..............................................................................................................
Life and Health Insurance ...................................................................................
Total.....................................................................................................................

Balance at
Beginning
of Year

$

$

49.6

42.8

239.4
331.8

Write-off
of
Goodwill
—
$

—
(14.8)
(14.8)

$

$

$

Balance at
End of
Year

Other

—

$

—
(5.2)
(5.2)

$

49.6

42.8

219.4
311.8

The Company tested goodwill associated with each of its reporting units for recoverability on January 1, 2010. The quoted 
value of Kemper’s common stock was significantly below the book value per share of the Company at September 30, 2010 and 
December 31, 2010. Accordingly, the Company also tested goodwill associated with each of its reporting units for 
recoverability at these intervening interim dates. However, no goodwill was associated with, and, accordingly, no testing was 
required for the Direct segment at any of the aforementioned dates in 2010. The Company principally used projections of 
discounted future cash flows to estimate the fair values of the reporting units tested. Except for the Company’s Reserve 
National reporting unit, for each reporting unit tested, the estimated fair value exceeded the carrying value of the reporting unit, 
and the Company concluded that the associated goodwill was recoverable at each aforementioned date tested.

With respect to the Company’s Reserve National reporting unit, included in the Company’s Life and Health Insurance segment, 
the estimated fair value, based on a projection of discounted future cash flows, exceeded the carrying value of the reporting unit 
at January 1, 2010. Accordingly, the Company concluded that the goodwill associated with its Reserve National reporting unit 
was recoverable at January 1, 2010. Reserve National focuses on providing non-comprehensive health insurance coverages. 
During the first quarter of 2010, the Health Care Acts were signed into law. The Company determined that the Health Care Acts 
could have an adverse impact on Reserve National’s prospects. Accordingly, the Company tested goodwill associated with 
Reserve National for recoverability at March 31, 2010. During the first quarter of 2010, the Company also began a process to 

82

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 5. GOODWILL (Continued)

sell Reserve National. Based on a projection of discounted future cash flows, updated to take into consideration the impact of 
the Health Care Acts, discussions with a potential buyer for Reserve National during the first quarter of 2010 and preliminary 
discussions with an adviser retained in April 2010, the Company concluded that the estimated fair value of Reserve National 
exceeded its carrying value at March 31, 2010, and the Company concluded that such goodwill was recoverable. In the second 
quarter of 2010, based on the Company’s analysis at March 31, 2010 and preliminary, non-binding price indications from 
potential buyers for Reserve National, the Company concluded that the goodwill associated with Reserve National was also 
recoverable at June 30, 2010.

During the third quarter of 2010, the sales process continued with several potential buyers conducting on-site due diligence 
reviews. On September 23, 2010, the NAIC published for comment a model regulation containing the definitions and 
methodologies for calculating the medical loss ratios under the Health Care Acts. On October 21, 2010, the NAIC voted to 
adopt a model regulation containing such definitions and methodologies and authorized the delivery of such model regulation to 
the U.S. Department of Health and Human Services (“HHS”) for certification. Based on these proposed regulations, the 
Company concluded that it was more likely than previously believed that the minimum loss ratio provisions under the Health 
Care Acts would apply to Reserve National’s non-comprehensive health insurance coverages. Accordingly, based on the status 
of the sales process to date, the continuing uncertainty about the impact of the Health Care Acts on Reserve National’s 
operations and the increased likelihood that the minimum loss ratio provisions of the Health Care Acts would apply to Reserve 
National’s non-comprehensive health insurance coverages, the Company concluded that the sales process was unlikely to result 
in a sales price that would exceed the carrying value of Reserve National, which included the associated goodwill, at 
September 30, 2010. Accordingly, an additional evaluation was necessary to determine the amount of implied goodwill that 
would result from a pro forma allocation of the estimated fair value of Reserve National to the fair value of the assets and 
liabilities of Reserve National as if it had been acquired in a business combination on the evaluation date. The Company 
assumed that no value would be assigned to goodwill in a pro forma allocation. Thus, the Company determined that all of the 
goodwill associated with Reserve National was impaired and not recoverable at September 30, 2010 and wrote off $14.8 
million of goodwill in the third quarter of 2010.

83

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 6. PROPERTY AND CASUALTY INSURANCE RESERVES

Property and Casualty Insurance Reserve activity for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Beginning Property and Casualty Insurance Reserves:

2011

2010

2009

Gross of Reinsurance at Beginning of Year......................................................................
Less Reinsurance Recoverables and Indemnification at Beginning of Year....................

$ 1,118.7
78.1

$ 1,211.3
77.4

$ 1,268.7
84.6

Property and Casualty Insurance Reserves, Net of Reinsurance and Indemnification at

Beginning of Year ............................................................................................................

Property and Casualty Insurance Reserves Acquired, Net of Reinsurance...........................
Incurred Losses and LAE related to:

1,040.6
—

1,133.9
—

1,184.1
94.7

Current Year:

Continuing Operations .................................................................................................

1,338.5

1,310.5

1,447.3

Prior Years:

Continuing Operations .................................................................................................
Discontinued Operations..............................................................................................
Total Incurred Losses and LAE related to Prior Years.....................................................
Total Incurred Losses and LAE.............................................................................................
Paid Losses and LAE related to:

(35.0)
1.9
(33.1)
1,305.4

(22.0)
(2.9)
(24.9)
1,285.6

(77.9)
(3.0)
(80.9)
1,366.4

Current Year:

Continuing Operations .................................................................................................

887.7

825.7

970.3

Prior Years:

Continuing Operations .................................................................................................
Discontinued Operations..............................................................................................
Total Paid Losses and LAE related to Prior Years............................................................
Total Paid Losses and LAE ...................................................................................................
Property and Casualty Insurance Reserves, Net of Reinsurance and Indemnification at

End of Year.......................................................................................................................

Plus Reinsurance and Indemnification Recoverables at End of Year....................................

472.9
30.8
503.7
1,391.4

954.6
74.5

510.8
42.4
553.2
1,378.9

1,040.6
78.1

490.9
50.1
541.0
1,511.3

1,133.9
77.4

Property and Casualty Insurance Reserves, Gross of Reinsurance at End of Year...............

$ 1,029.1

$ 1,118.7

$ 1,211.3

Property and Casualty Insurance Reserves are estimated based on historical experience patterns and current economic trends. 
Actual loss experience and loss trends are likely to differ from these historical experience patterns and economic conditions. 
Loss experience and loss trends emerge over several years from the dates of loss inception. The Company monitors such 
emerging loss trends on a quarterly basis. Changes in such estimates are included in the Consolidated Statements of Income in 
the period of change.

In 2011, the Company reduced its property and casualty insurance reserves by $33.1 million to recognize favorable 
development of losses and LAE from prior accident years. Personal lines insurance losses and LAE reserves developed 
favorably by $29.3 million and commercial lines insurance losses and LAE reserves developed favorably by $3.8 million. The 
personal lines insurance losses and LAE reserves developed favorably due primarily to the emergence of more favorable loss 
trends than expected for the 2010, 2009 and 2008 accident years and favorable development on certain catastrophes.

In 2010, the Company reduced its property and casualty insurance reserves by $24.9 million to recognize favorable 
development of losses and LAE from prior accident years. Personal lines insurance losses and LAE reserves developed 
favorably by $21.6 million and commercial lines insurance losses and LAE reserves developed favorably by $3.3 million. The 
personal lines insurance losses and LAE reserves developed favorably due primarily to the emergence of more favorable loss 
trends than expected for the 2009, 2007 and 2006 accident years, partially offset by adverse development on certain hurricanes.

84

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 6. PROPERTY AND CASUALTY INSURANCE RESERVES (Continued)

In 2009, the Company reduced its property and casualty insurance reserves by $80.9 million to recognize favorable 
development of losses and LAE from prior accident years. Personal lines insurance losses and LAE reserves developed 
favorably by $72.3 million and commercial lines insurance losses and LAE reserves developed favorably by $8.6 million. The 
personal lines insurance losses and LAE reserves developed favorably due primarily to the emergence of more favorable loss 
trends than expected for the 2007, 2006 and 2005 accident years due to the improvements in the Company’s claims handling 
procedures and due to favorable development on catastrophes.

The Company cannot predict whether loss and LAE will develop favorably or unfavorably from the amounts reported in the 
Company’s consolidated financial statements. The Company believes that any such development will not have a material effect 
on the Company’s consolidated financial position, but could have a material effect on the Company’s consolidated financial 
results for a given period.

Reinsurance and indemnification recoverables on property and casualty insurance reserves were $74.5 million and $78.1 
million at December 31, 2011 and 2010, respectively. These reinsurance recoverables are concentrated with several reinsurers, 
the vast majority of which are highly rated by one or more of the principal investor and/or insurance company rating agencies. 
While most of the reinsurance recoverables were unsecured at December 31, 2011 and 2010, the agreements with the reinsurers 
generally provide for some form of collateralization upon the occurrence of certain events. The largest reinsurance recoverable 
on property and casualty insurance is from General Security National Insurance Company (“GSNIC”), a subsidiary of SCOR 
and is unsecured. In 2002, the Company acquired two insurance companies from SCOR. Under the agreement governing the 
acquisition of these insurance companies, SCOR and/or GSNIC are responsible for all liabilities of these insurance companies 
incurred prior to the acquisition. Reinsurance recoverables at December 31, 2011 and 2010 included $21.8 million and $27.1 
million, respectively, from GSNIC.

NOTE 7. NOTES PAYABLE

Total debt outstanding at December 31, 2011 and 2010 was:

DOLLARS IN MILLIONS
Senior Notes at Amortized Cost:

2011

2010

6.00% Senior Notes due May 15, 2017 ..............................................................................................
6.00% Senior Notes due November 30, 2015 .....................................................................................
Mortgage Note Payable at Amortized Cost .............................................................................................
Notes Payable at Amortized Cost ............................................................................................................

$

356.8

$

248.2

5.6

356.3

247.8

5.7

$

610.6

$

609.8

Interest Expense on Notes Payable, including facility fees and accretion of discount, for the years ended December 31, 2011, 
2010 and 2009 was:

DOLLARS IN MILLIONS
Notes Payable under Revolving Credit Agreement..............................................................
Senior Notes Payable:

2011

2010

2009

$

2.0

$

2.0

$

1.1

6.00% Senior Notes due May 15, 2017...........................................................................
6.00% Senior Notes due November 30, 2015 .................................................................
4.875% Senior Notes due November 1, 2010 .................................................................
Mortgage Note Payable........................................................................................................
Interest Expense before Capitalization of Interest ...............................................................
Capitalization of Interest ......................................................................................................
Total Interest Expense..........................................................................................................

$

22.0

15.4

—

0.4

39.8
(2.5)
37.3

$

22.0

1.6

8.4

0.4

34.4
(1.8)
32.6

$

22.0

—

10.1

0.4

33.6
(0.7)
32.9

85

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 7. NOTES PAYABLE (Continued)

Interest Paid on Notes Payable, including facility fees, for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Notes Payable under Revolving Credit Agreement..............................................................
Senior Notes Payable:

6.00% Senior Notes due May 15, 2017...........................................................................
6.00% Senior Notes due November 30, 2015 .................................................................
4.875% Senior Notes due November 1, 2010 .................................................................
Mortgage Note Payable........................................................................................................
Total Interest Paid.................................................................................................................

2011

2010

2009

$

1.2

$

1.2

$

3.2

21.6

15.2

—

0.4

21.6

—

9.8

0.4

21.6

—

9.8

0.4

$

38.4

$

33.0

$

35.0

On October 30, 2009, Kemper entered into the 2012 Credit Agreement, a three-year, $245 million, unsecured, revolving credit 
agreement, expiring October 30, 2012, with a group of financial institutions. The 2012 Credit Agreement replaced the 2010 
Credit Agreement, which was a $325 million, unsecured, revolving credit agreement scheduled to expire on June 30, 2010 and 
was terminated on October 30, 2009. There were no borrowings under the 2010 Credit Agreement at its termination. The 2012 
Credit Agreement provides for fixed and floating rate advances for periods up to six months at various interest rates. The 2012 
Credit Agreement contains various financial covenants, including limits on total debt to total capitalization, consolidated net 
worth and minimum risk-based capital ratios for Kemper’s largest insurance subsidiaries, United Insurance and Trinity. 
Proceeds from advances under the 2012 Credit Agreement may be used for general corporate purposes, including repayment of 
existing indebtedness.

During the third quarter of 2011, Kemper borrowed $95.0 million under the 2012 Credit Agreement. The proceeds from the 
borrowing were used, in part, to make a voluntary contribution of $83.7 million to fully fund the Company’s defined benefit 
pension plan under the funding requirements of ERISA. The contribution consisted of cash of $32.2 million and 7,309,764 
shares of Intermec common stock purchased from Kemper’s subsidiary, Trinity, with some of the proceeds (see Note 17, 
“Pension Benefits,” to the Consolidated Financial Statements). Kemper repaid $30.0 million and $65.0 million of the borrowing 
in September and October of 2011, respectively.

In the fourth quarter of 2010, Kemper borrowed $140 million under the 2012 Credit Agreement. As discussed below, Kemper 
used a portion of the proceeds from the issuance of its 2015 Senior Notes to repay in full the borrowings under the 2012 Credit 
Agreement. 

Kemper had no outstanding advances under the 2012 Credit Agreement at either December 31, 2011 or 2010. The amount 
available for borrowing under the 2012 Credit Agreement was $245 million at both December 31, 2011 and 2010.

On November 24, 2010, Kemper issued $250 million of its 6.00% senior notes due November 30, 2015. The 2015 Senior Notes 
are unsecured and may be redeemed in whole at any time or in part from time to time at Kemper’s option at specified 
redemption prices. Kemper issued the 2015 Senior Notes for proceeds of $247.8 million, net of transaction costs, for an 
effective yield of 6.21%. Kemper used a portion of the proceeds from the sale of the 2015 Senior Notes to repay borrowings of 
$140 million under the 2012 Credit Agreement and to make a capital contribution of $60 million to its subsidiary, United 
Insurance.

In 2007, Kemper issued $360 million of its 6.00% senior notes due May 15, 2017. The 2017 Senior Notes are unsecured and 
may be redeemed in whole at any time or in part from time to time at Kemper’s option at specified redemption prices. Kemper 
issued the 2017 Senior Notes for proceeds of $354.8 million, net of transaction costs, for an effective yield of 6.19%. Kemper 
used a portion of the proceeds from the sale of the 2017 Senior Notes to repay the $300 million aggregate principal amount of 
its 5.75% Senior Notes which matured on July 1, 2007.

In 2003, Kemper issued $200 million of its 4.875% senior notes due November 1, 2010 for an effective yield of 5.04%. The 
2010 Senior Notes were repaid and retired on November 1, 2010.

86

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 8. LEASES

The Company leases certain office space under non-cancelable operating leases, with initial terms typically ranging from one to 
ten years, along with options that permit renewals for additional periods. The Company also leases certain equipment under 
non-cancelable operating leases, with initial terms typically ranging from one to five years. Minimum rent is expensed on a 
straight-line basis over the term of the lease.

Net rental expense for operating leases for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Minimum Rental Expense .....................................................................................................
Less Sublease Rental Income ................................................................................................
Net Rental Expense ...............................................................................................................

$

$

2011

2010

2009

31.5
(2.1)
29.4

$

$

35.6
(2.4)
33.2

$

$

32.0
(1.7)
30.3

Future minimum lease payments under capital and operating leases at December 31, 2011 were:

DOLLARS IN MILLIONS
2012...........................................................................................................................................................
2013...........................................................................................................................................................
2014...........................................................................................................................................................
2015...........................................................................................................................................................
2016...........................................................................................................................................................
2017 and Thereafter ..................................................................................................................................
Total Future Payments...............................................................................................................................
Less Imputed Interest ................................................................................................................................
Present Value of Minimum Capital Lease Payments................................................................................

$

$

$

Capital
Leases

Operating
Leases

26.8
24.6
20.1
13.0
10.5
15.5
110.5

$

$

2.2
1.0
0.3
—
—
—
3.5
(0.3)
3.2

The total of minimum rentals to be received in the future under non-cancelable subleases was $10.5 million at December 31, 
2011.

NOTE 9. SHAREHOLDERS’ EQUITY

Kemper is authorized to issue 20 million shares of $0.10 par value preferred stock and 100 million shares of $0.10 par value 
common stock. No preferred shares were issued or outstanding at December 31, 2011 and 2010. There were 60,248,582 shares 
and 61,066,587 shares of common stock outstanding at December 31, 2011 and 2010, respectively. Common stock outstanding 
included 289,659 shares and 218,156 shares at December 31, 2011 and 2010, respectively, that have been issued, subject to 
certain vesting and other requirements, in connection with the Company’s long-term equity compensation plans. See Note 10, 
“Long-Term Equity-based Compensation,” to the Consolidated Financial Statements for an additional discussion of the 
restrictions and vesting provisions.

On August 4, 2004, the Board of Directors declared a dividend distribution of one preferred share purchase right for each 
outstanding share of common stock of Kemper, pursuant to a shareholder rights plan. The rights have a term of 10 years. The 
description and terms of the rights are set forth in a rights agreement between Kemper and Computershare Trust Company, 
N.A., as rights agent.

Kemper repurchased and retired 0.9 million shares of its common stock in open market transactions at an aggregate cost of 
$27.4 million in 2011. Kemper repurchased and retired 1.4 million shares of its common stock in open market transactions at an 
aggregate cost of $34.4 million in 2010. Kemper did not repurchase any of its common stock in open market transactions in 
2009. Common Stock, Paid-in Capital and Retained Earnings were reduced on a pro rata basis for the cost of the repurchased 
shares.

Various state insurance laws restrict the amount that an insurance subsidiary may pay in the form of dividends, loans or 
advances without the prior approval of regulatory authorities. Also, that portion of an insurance subsidiary’s net equity which 
results from differences between statutory insurance accounting practices and GAAP would not be available for cash dividends, 

87

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 9. SHAREHOLDERS’ EQUITY (Continued)

loans or advances. Kemper’s insurance subsidiaries paid dividends of $70.5 million in cash to Kemper in 2011. In 2012, 
Kemper’s insurance subsidiaries would be able to pay approximately $175 million in dividends to Kemper without prior 
regulatory approval. Fireside Bank previously agreed not to pay dividends without the prior approval of its regulators, the FDIC 
and CDFI. Following approval from its regulators, Fireside Bank distributed $250 million of its capital to its parent company, 
Fireside Securities, in October 2011. Fireside Securities, then in turn, distributed the same amount to its parent company, 
Kemper. Fireside Bank had capital of $16.1 million at December 31, 2011. Fireside Bank will be able to distribute its capital 
without regulatory approval on April 1, 2012.

Kemper’s insurance subsidiaries are required to file financial statements prepared on the basis of statutory insurance accounting 
practices which is a comprehensive basis of accounting other than GAAP. Statutory capital and surplus for the Company’s life 
and health insurance subsidiaries was approximately $475 million and was $400.1 million at December 31, 2011 and 2010, 
respectively. Statutory net income for the Company’s life and health insurance subsidiaries was income of approximately $115 
million, was income of $80.4 million and was income of $79.9 million for the years ended December 31, 2011, 2010 and 2009, 
respectively. Statutory capital and surplus for the Company’s property and casualty insurance subsidiaries was approximately 
$815 million and was $905.0 million at December 31, 2011 and 2010, respectively. Statutory net income for the Company’s 
property and casualty insurance subsidiaries was income of approximately $33 million, was income of $117.3 million and was 
income of $75.0 million for the years ended December 31, 2011, 2010 and 2009, respectively. Statutory capital and surplus and 
statutory net income exclude Fireside Bank and parent company operations.

NOTE 10. LONG-TERM EQUITY-BASED COMPENSATION

On May 4, 2011, Kemper’s shareholders approved the 2011 Omnibus Equity Plan (the “Omnibus Plan”).  The Omnibus Plan is 
a long-term equity-based compensation plan designed to attract, motivate and retain key employees and/or directors of the 
Company. The Omnibus Plan replaced the Company’s previous employee stock option plans, director stock option plan and 
restricted stock plan (collectively, the “Prior Plans”). Awards previously granted under the Prior Plans remain outstanding in 
accordance with their original terms.  Beginning May 4, 2011, equity-based compensation awards may only be granted under 
the Omnibus Plan. A maximum number of 10,000,000 shares of Kemper common stock may be issued under the Omnibus Plan 
(the “Share Authorization”). As of December 31, 2011, there were 9,900,450 common shares available for future grants under 
the Omnibus Plan, of which 518,625 shares related to performance-based restricted stock awards outstanding under the Prior 
Plans were reserved for future grants. 

The design of the Omnibus Plan provides for fungible use of shares to determine the number of shares available for future 
grants, with a fungible conversion factor of three to one, such that the Share Authorization will be reduced at two different rates, 
depending on the type of award granted. Each share of Kemper common stock issuable upon the exercise of stock options or 
stock appreciation rights will reduce the number of shares available for future grant under the Share Authorization by one share, 
while each share of Kemper common stock issued pursuant to “full value awards” will reduce the number of shares available 
for future grant under the Share Authorization by three shares. “Full value awards” are awards, other than stock options or stock 
appreciation rights, that are settled by the issuance of shares of Kemper common stock and include restricted stock, restricted 
stock units, performance shares, performance units, if settled with stock, and other stock-based awards.

For equity-based compensation awards with a graded vesting schedule, the Company recognizes compensation expense on a 
straight-line basis over the requisite service period for each separately vesting portion of the awards as if each award were, in 
substance, multiple awards. Compensation expense is recognized only for those awards expected to vest, with forfeitures 
estimated at the date of grant based on the Company’s historical experience and future expectations. Equity-based 
compensation expense for all of the Company’s long-term equity-based compensation plans was $5.3 million, $4.2 million and 
$3.1 million for the years ended December 31, 2011, 2010 and 2009, respectively. Total unamortized compensation expense 
related to nonvested awards of such plans at December 31, 2011 was $5.2 million, which is expected to be recognized over a 
weighted-average period of 1.5 years.

The Compensation Committee of the Board of Directors, or the Board’s authorized designee, has sole discretion to determine 
the persons to whom awards under the Omnibus Plan are granted, and the material terms of the awards. For stock options, 
material terms include the number of shares covered by such options and the exercise price, vesting and expiration dates of such 
options. Options are non-transferable and are exercisable in installments. Stock options to purchase Kemper’s common stock 
are granted at prices equal to the fair value of Kemper’s common stock on the date of grant. Prior to 2003, only non-qualified 
stock options had been granted. Beginning in 2003, options granted to employees were coupled with tandem stock appreciation 
rights (“SARs”), settled in Kemper common stock. Employee options generally vest over a period of three and one-half years 
and expire ten years from the date of grant. Each new member of the Board of Directors who is not employed by the Company 

88

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 10. LONG-TERM EQUITY-BASED COMPENSATION (Continued)

(“Non-Employee Director”) receives an initial option to purchase 4,000 shares of Kemper common stock immediately upon 
becoming a director. Thereafter, on the date of each of Kemper’s annual meetings of shareholders, eligible Non-Employee 
Directors automatically receive annual grants of options to purchase 4,000 shares of common stock for so long as they remain 
eligible directors. Such options granted to Non-Employee Directors are exercisable one year from the date of grant at an 
exercise price equal to the fair market value of Kemper’s common stock on the date of grant and expire 10 years from the date 
of grant.

All of the Company’s prior stock option plans included provisions, subject to certain limitations, to automatically grant 
restorative, or reload stock options (“Restorative Options”), to replace shares of previously owned Kemper common stock that 
an exercising option holder surrenders, either actually or constructively, to satisfy the exercise price and/or tax withholding 
obligations relating to the exercise. The restorative feature was eliminated prospectively for original option awards granted on 
or after February 3, 2009. Restorative Options may still be granted, subject to certain limitations, in connection with the 
exercise of original options granted before February 3, 2009. Restorative Options are subject to the same terms and conditions 
as the original options, including the expiration date, except that the exercise price is equal to the fair value of Kemper common 
stock on the date of grant of a Restorative Option and cannot be exercised until six months after the date of grant. The grant of a 
Restorative Option does not result in an increase in the total number of shares and options held by an employee, but changes the 
mix of the two. 

The Company uses the Black-Scholes option pricing model to estimate the fair value of each option on the date of grant. The 
expected terms of options are developed by considering the Company’s historical share option exercise experience, 
demographic profiles, historical share retention practices of employees and assumptions about their propensity for early 
exercise in the future. Further, the Company aggregates individual awards into relatively homogenous groups that exhibit 
similar exercise behavior to obtain a more refined estimate of the expected term of options. Expected volatility is estimated 
using weekly historical volatility. The Company believes that historical volatility is currently the best estimate of expected 
volatility. For original option grants made in 2009, the dividend yield assumed was the average, annualized dividend yield 
computed over the twenty consecutive quarters preceding the date of grant. Each quarterly dividend yield was calculated by 
dividing the amount of declared dividend per share during each quarter by the closing price of Kemper common stock at the 
end of such quarter. The quarterly yields were then annualized and averaged to arrive at the dividend yield assumed. In light of 
the economic conditions at the beginning of 2009, the Company believed that basing dividend yield over a longer historical 
period of time was likely to be more consistent with the actual yield during the expected life of the option rather than the then 
current dividend yield. For original option grants made in 2010, the dividend yield assumed was the annualized continuous 
dividend yield on Kemper common stock on the date of grant. The dividend yield in 2011 and 2010 was calculated by taking 
the natural logarithm of the annualized yield divided by the Kemper common stock price on the date of grant. The Company 
believes that basing the dividend yield on the current annualized yield is likely to be more consistent with the actual yield 
during the expected life of the option. No Restorative Options were granted in 2011, 2010 or 2009. The risk free interest rate 
was the yield on the grant date of U.S. Treasury zero coupon issues with a maturity comparable to the expected term of the 
option.

The assumptions used in the Black-Scholes pricing model for options granted during the years ended December 31, 2011, 2010 
and 2009, were as follows:

2011

2010

2009

RANGE OF VALUATION ASSUMPTIONS
Expected Volatility.....................................................
Risk Free Interest Rate ...............................................
Expected Dividend Yield............................................
WEIGHTED-AVERAGE EXPECTED LIFE IN YEARS
Employee Grants ........................................................
Director Grants ...........................................................

41.26%
1.30
3.15

-
-
-

55.16%
2.87
3.38

40.55%
1.70
3.25

-
-
-

50.51%
3.20
3.58

33.08%
1.63
4.59

-
-
-

40.30%
3.10
5.21

3.5

-
6.0

7.0

4.0

-
6.0

7.0

4.0

7.5

-
7.0

89

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 10. LONG-TERM EQUITY-BASED COMPENSATION (Continued)

Option and SAR activity for the year ended December 31, 2011 is presented below:

Outstanding at Beginning of the Year........................................
Granted.......................................................................................
Exercised....................................................................................
Forfeited or Expired...................................................................
Outstanding at December 31, 2011............................................
Vested and Expected to Vest at December 31, 2011..................

Exercisable at December 31, 2011.............................................

Shares
Subject to
Options
4,004,546
313,750
(30,206)
(655,692)
3,632,398

Weighted-
Average
Exercise Price
Per Share ($)
42.34
$
28.10
19.07
45.69
40.70

3,604,694
3,145,959

$
$

40.81
43.15

Weighted-
Average
Remaining
Contractual
Life (in Years)

Aggregate
Intrinsic
Value
($ In Millions)

4.24

4.21
3.57

$

$
$

5.7

5.6
3.6

The weighted-average grant-date fair values of options granted during 2011, 2010 and 2009 were $9.11, $7.60 and $3.11, 
respectively. Total intrinsic value of stock options exercised was $0.3 million and $0.3 million for the years ended 
December 31, 2011 and 2010, respectively. Cash received from option exercises was $0.2 million and $0.5 million for the years 
ended December 31, 2011 and 2010, respectively. Total tax benefits realized for tax deductions from option exercises were $0.1 
million and $0.1 million for the years ended December 31, 2011 and 2010, respectively. No options were exercised during 
2009.

Information pertaining to options outstanding at December 31, 2011 is presented below:

Shares
Subject to
Options

209,000

8,000

313,750

386,199

2,163

343,077

502,863

1,374,021

493,325

3,632,398

15.00

20.00

25.00

30.00

35.00

40.00

45.00

50.00

55.00

55.00

Outstanding

Weighted-
Average
Exercise Price
Per Share ($)
13.55
$

Weighted-
Average
Remaining
Contractual
Life (in Years)
7.10

16.48

23.74

27.66

31.34

37.25

43.32

48.68

51.12

40.70

7.35

8.27

8.08

1.10

5.99

2.18

3.10

1.50

4.24

Exercisable

Shares
Subject to
Options

156,749

8,000

118,875

146,886

2,163

343,077

502,863

1,374,021

493,325

3,145,959

Weighted-
Average
Exercise Price
Per Share ($)
13.55
$

16.48

23.63

26.83

31.34

37.25

43.32

48.68

51.12

43.15

Range of Exercise Prices
-

10.00

$

$

15.01

20.01

25.01

30.01

35.01

40.01

45.01

50.01

10.00

-

-

-

-

-

-

-

-

-

Recipients of restricted stock are entitled to full dividend and voting rights on the same basis as all other outstanding shares of 
Kemper common stock and all awards are subject to forfeiture until certain restrictions have lapsed. Prior to February 3, 2009, 
only awards of time-vested restricted stock had been granted under the restricted stock plan. Beginning on February 3, 2009, in 
addition to time-vested restricted stock granted to certain employees and officers, the Company began awarding performance-
based restricted stock to certain officers and employees under the restricted stock plan. The initial number of shares awarded to 
each participant represents the shares that would vest if the performance goals were achieved at the “target” performance level. 
The final payout of these awards will be determined based on Kemper’s total shareholder return over a three-year performance 
period relative to a peer group comprised of all the companies in the S&P Supercomposite Insurance Index (“Peer Group”).

90

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 10. LONG-TERM EQUITY-BASED COMPENSATION (Continued)

Performance-based restricted stock awards are earned over a three-year performance period. If, at the end of the performance 
period, the Company’s relative performance:

• 

• 

• 

exceeds the “target” performance level, additional shares of stock will be issued to the award recipient;

is below the “target” performance level, only a portion of the shares of performance-based restricted stock originally 
issued to the award recipient will vest; or 

is below a “minimum” performance level, none of the shares of performance-based restricted stock originally issued to 
the award recipient will vest. 

The number of additional shares that would be granted if the Company were to meet or exceed the maximum performance 
levels related to the outstanding performance-based shares for the 2011 and 2010 three-year performance periods was 63,950 
common shares and 56,900 common shares, respectively, at December 31, 2011. For the 2009 three-year performance period, 
the Company exceeded target performance levels with a payout percentage of 183%. Accordingly, an additional 39,748 shares 
of stock were issued to award recipients on January 31, 2012.

The grant-date fair values of time-based restricted stock awards are determined using the closing price of Kemper common 
stock on the date of grant. The grant date fair values of the performance-based restricted stock awards are determined using the 
Monte Carlo simulation method. 

The Monte Carlo simulation model produces a risk-neutral simulation of the daily returns on the common stock of Kemper and 
each of the other companies included in the Peer Group. Returns generated by the simulation depend on the risk-free interest 
rate used and the volatilities of, and the correlation between, these stocks. The model simulates stock prices and dividend 
payouts to the end of the three-year performance period. Total shareholder returns are generated for each of these stocks based 
on the simulated prices and dividend payouts. The total shareholder returns are then ranked, and Kemper’s simulated ranking is 
converted to a payout percentage based on the terms of the performance-based restricted stock awards. The payout percentage 
is applied to the simulated stock price at the end of the performance period, reinvested dividends are added back, and the total is 
discounted to the valuation date at the risk-free rate. This process is repeated approximately ten thousand times, and the grant 
date fair value is equal to the average of the results from these trials.

Activity related to nonvested restricted stock for the year ended December 31, 2011 is presented below: 

Nonvested Balance at Beginning of the Year.........................................................................
Granted ...................................................................................................................................
Vested......................................................................................................................................
Forfeited..................................................................................................................................
Nonvested Balance at December 31, 2011 .............................................................................

Weighted-
Average
Grant-Date
Fair Value
Per Share ($)
23.72
$
33.38
30.18
22.94
27.23

Restricted
Shares

218,156
137,925
(50,821)
(15,601)
289,659

Restricted stock granted during the year ended December 31, 2011 includes 72,450 shares of time-vested restricted stock and 
65,475 shares of performance-based restricted stock. The nonvested balance of restricted stock at December 31, 2011 was 
comprised of 116,784 shares of time-vested restricted stock and 172,875 shares of performance-based restricted stock. The total 
fair value of restricted stock that vested, all of which were time-based restricted stock awards, during the years ended 
December 31, 2011, 2010 and 2009 was $1.4 million, $2.2 million and $0.8 million, respectively. Tax benefits for tax 
deductions realized from the vesting of restricted stock were $0.5 million, $0.8 million and $0.3 million for the years ended 
December 31, 2011, 2010 and 2009, respectively.

91

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 11. RESTRUCTURING EXPENSES

Activity related to restructuring costs from continuing operations for the years ended December 31, 2011, 2010 and 2009 is 
presented below:

DOLLARS IN MILLIONS
Liability at the Beginning of Year:

2011

2010

2009

Employee Termination Costs............................................................................................
Early Lease Termination Costs.........................................................................................
Other Associated Costs.....................................................................................................
Liability at the Beginning of Year.........................................................................................
Expenses Incurred:

$

Employee Termination Costs............................................................................................
Early Lease Termination Costs.........................................................................................
Other Associated Costs.....................................................................................................
Total Expenses Incurred ........................................................................................................
Payments of:

Employee Termination Costs............................................................................................
Early Lease Termination Costs.........................................................................................
Other Associated Costs.....................................................................................................
Total Payments ......................................................................................................................
Liability at End of Year:

Employee Termination Costs............................................................................................
Early Lease Termination Costs.........................................................................................
Other Associated Costs.....................................................................................................
Liability at End of Year.........................................................................................................

$

0.6
0.1
—
0.7

2.1
1.4
0.1
3.6

2.0
0.5
0.1
2.6

0.7
1.0
—
1.7

$

$

1.6
0.6
—
2.2

1.1
—
—
1.1

2.1
0.5
—
2.6

0.6
0.1
—
0.7

$

$

0.1
0.3
—
0.4

8.0
1.4
—
9.4

6.5
1.1
—
7.6

1.6
0.6
—
2.2

As discussed in Note 1, “Basis of Presentation and Significant Estimates,” to the Consolidated Financial Statements, Kemper’s 
subsidiary, Trinity, completed its acquisition of Direct Response on February 13, 2009. The results of Direct Response’s 
operations are included in the Direct segment. The Direct segment recognized restructuring expenses of $2.4 million, $0.9 
million and $7.2 million in 2011, 2010 and 2009, in part, due to integrating Direct Response’s operations into its operations.

92

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 12. INCOME FROM CONTINUING OPERATIONS PER UNRESTRICTED SHARE

The Company’s awards of restricted common stock contain a right to receive non-forfeitable dividends and participate in the 
undistributed earnings with common shareholders. Accordingly, the Company is required to apply the two-class method of 
computing basic and diluted earnings per share. A reconciliation of the numerator and denominator used in the calculation of 
Basic Income from Continuing Operations Per Unrestricted Share and Diluted Income from Continuing Operations Per 
Unrestricted Share for the years ended December 31, 2011, 2010 and 2009 is as follows:

DOLLARS IN MILLIONS
Income from Continuing Operations...............................................................................
Less Income from Continuing Operations Attributed to Restricted Shares ....................
Income from Continuing Operations Attributed to Unrestricted Shares.........................
Dilutive Effect on Income of Kemper Equity-based Compensation Equivalent Shares.
Diluted Income from Continuing Operations Attributed to Unrestricted Shares............

$

70.9

$

169.1

$

167.5

0.3

70.6

—

0.8

168.3

—

0.5

167.0

—

$

70.6

$

168.3

$

167.0

2011

2010

2009

SHARES IN THOUSANDS
Weighted-Average Unrestricted Shares Outstanding......................................................
Kemper Equity-based Compensation Equivalent Shares ................................................
Weighted-Average Unrestricted Shares and Equivalent Shares Outstanding Assuming
Dilution ........................................................................................................................

60,262.6

61,681.2

62,132.6

103.9

85.7

23.5

60,366.5

61,766.9

62,156.1

PER UNRESTRICTED SHARE IN WHOLE DOLLARS
Basic Income from Continuing Operations Per Unrestricted Share................................
Diluted Income from Continuing Operations Per Unrestricted Share.............................

$

$

1.17

1.17

$

$

2.73

2.73

$

$

2.69

2.69

The dilutive effect of Investee Equivalent Shares on Income from Continuing Operations was not significant for the years ended 
December 31, 2010 and 2009. 

Options outstanding to purchase 3.3 million, 4.1 million and 4.7 million shares of Kemper common stock were excluded from 
the computation of Kemper Equity-based Compensation Equivalent Shares and Weighted-Average Common Shares and 
Equivalent Shares Outstanding Assuming Dilution for the years ended December 31, 2011, 2010 and 2009, respectively, 
because the exercise price exceeded the average market price.

93

 
 
 
 
 
 
 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 13. OTHER COMPREHENSIVE INCOME AND ACCUMULATED OTHER COMPREHENSIVE INCOME

Other Comprehensive Income for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Other Comprehensive Income (Loss) Before Income Taxes:

Unrealized Holding Gains (Losses) Arising During the Period Before Reclassification
Adjustment ....................................................................................................................
Reclassification Adjustment for Amounts Included in Net Income.................................
Unrealized Holding Gains (Losses)..................................................................................
Foreign Currency Translation Adjustments Arising During the Period Before

Reclassification Adjustment..........................................................................................
Reclassification Adjustment for Amounts Included in Net Income.................................
Foreign Currency Translation Adjustments......................................................................
Equity in Other Comprehensive Income (Loss) of Investee ............................................
Unrecognized Postretirement Benefit Costs Arising During the Year..............................
Amortization of Unrecognized Postretirement Benefit Costs ..........................................
Net Unrecognized Postretirement Benefit Costs ..............................................................
Other Comprehensive Income Before Income Taxes............................................................
Income Tax Benefit (Expense):

Unrealized Holding Gains and Losses Arising During the Period Before

Reclassification Adjustment..........................................................................................
Reclassification Adjustment for Amounts Included in Net Income.................................
Unrealized Holding Gains and Losses..............................................................................
Foreign Currency Translation Adjustments Arising During the Period Before

Reclassification Adjustment..........................................................................................
Reclassification Adjustment for Amounts Included in Net Income.................................
Foreign Currency Translation Adjustment........................................................................
Equity in Other Comprehensive (Income) Loss of Investee ............................................
Unrecognized Postretirement Benefit Costs Arising During the Year..............................
Amortization of Unrecognized Postretirement Benefit Costs ..........................................
Net Unrecognized Postretirement Benefit Costs ..............................................................
Income Tax Benefit (Expense)..............................................................................................
Other Comprehensive Income...............................................................................................

2011

2010

2009

$

$

232.1
(30.9)
201.2

0.4

—

0.4

—
(53.9)
8.7
(45.2)
156.4

(82.5)
10.9
(71.6)

(0.1)
—
(0.1)
—

19.0
(3.1)
15.9
(55.8)
100.6

$

$

195.8
(18.8)
177.0

(2.6)
2.1
(0.5)
2.9
(27.9)
1.2
(26.7)
152.7

(69.2)
6.6
(62.6)

1.0
(0.8)
0.2
(1.0)
9.8
(0.5)
9.3
(54.1)
98.6

$

207.5

26.8

234.3

1.7
(0.1)
1.6
(2.2)
31.2
(1.9)
29.3

263.0

(73.3)
(9.4)
(82.7)

(0.6)
—
(0.6)
0.8
(11.3)
0.6
(10.7)
(93.2)
169.8

$

The components of Accumulated Other Comprehensive Income at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
Unrealized Gains on Investments, Net of Income Taxes:

2011

2010

Available for Sale Fixed Maturities with Portion of OTTI Recognized in Earnings...........................
Other Net Unrealized Gains on Investments........................................................................................
Foreign Currency Translation Adjustments, Net of Income Taxes...........................................................
Net Unrecognized Postretirement Benefit Costs, Net of Income Taxes...................................................
Accumulated Other Comprehensive Income ............................................................................................

$

1.5

$

0.8

345.7
(0.3)
(88.9)
258.0

$

216.8
(0.6)
(59.6)
157.4

$

94

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 14. INCOME FROM INVESTMENTS

Net Investment Income for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Investment Income:

2011

2010

2009

Interest and Dividends on Fixed Maturities ...................................................................

$

246.6

$

243.8

$

241.0

Dividends on Equity Securities ......................................................................................

Short-term Investments ..................................................................................................

Loans to Policyholders ...................................................................................................

Real Estate......................................................................................................................

Equity Method Limited Liability Investments ...............................................................

Other...............................................................................................................................

25.2

0.1

17.7

26.0

9.6

0.3

16.0

0.3

16.5

27.1

48.8

—

13.2

0.8

15.4

28.4

47.7

0.3

Total Investment Income.......................................................................................................

325.5

352.5

346.8

Investment Expenses:

Real Estate......................................................................................................................

Other Investment Expenses ............................................................................................

Total Investment Expenses....................................................................................................

25.9

1.6

27.5

25.7

1.1

26.8

26.4

0.5

26.9

Net Investment Income..........................................................................................................

$

298.0

$

325.7

$

319.9

Other Receivables includes accrued investment income of $76.1 million and $72.8 million at December 31, 2011 and 2010, 
respectively.

The components of Net Realized Gains on Sales of Investments for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Fixed Maturities:

2011

2010

2009

Gains on Sales...................................................................................................................
Losses on Sales .................................................................................................................

$

$

14.2
(0.1)

$

21.5
(0.1)

12.8
(2.7)

Equity Securities:

Gains on Sales...................................................................................................................
Losses on Sales .................................................................................................................

34.0
(13.5)

Investee – Intermec:

Gains on Sales...................................................................................................................

Real Estate:

Gains on Sales...................................................................................................................

Other Investments:

—

0.1

11.7
—

0.8

8.2

Gains on Sales...................................................................................................................
Losses on Sales .................................................................................................................
Trading Securities Net Gains (Losses) .............................................................................
Net Realized Gains on Sales of Investments.........................................................................

$

—
(0.1)
(0.9)
33.7

$

0.1
(0.1)
0.5
42.6

$

13.6
—

—

—

—
(0.1)
1.0
24.6

The components of Net Impairment Losses Recognized in Earnings reported in the Consolidated Statements of Income for the 
years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Fixed Maturities.....................................................................................................................
Equity Securities....................................................................................................................
Real Estate .............................................................................................................................
Net Impairment Losses Recognized in Earnings...................................................................

2011

2010

2009

$

$

(2.2)
(1.9)
(7.2)
(11.3)

$

$

(14.4)
(2.1)
—
(16.5)

$

$

(41.6)
(8.8)
—
(50.4)

95

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 15. INSURANCE EXPENSES

Insurance Expenses for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Commissions .........................................................................................................................
General Expenses ..................................................................................................................
Taxes, Licenses and Fees.......................................................................................................
Total Costs Incurred ..............................................................................................................
Policy Acquisition Costs:

Deferred ............................................................................................................................
Amortized .........................................................................................................................
Net Policy Acquisition Costs Deferred..................................................................................
Life VIF and P&C Customer Relationships Amortized........................................................
Insurance Expenses ...............................................................................................................

2011
363.5
270.1
46.4
680.0

(301.4)
279.3
(22.1)
11.4
669.3

$

$

Commissions for servicing policies are expensed as incurred, rather than deferred and amortized.

NOTE 16. INCOME TAXES

Current and Deferred Income Tax Assets at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
Current Income Tax Assets.......................................................................................................................
Deferred Income Tax Assets.....................................................................................................................
Valuation Allowance for State Income Taxes...........................................................................................
Current and Deferred Income Tax Assets.................................................................................................

The components of Liabilities for Income Taxes at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
Deferred Income Tax Liabilities ...............................................................................................................
Unrecognized Tax Benefits.......................................................................................................................
Liabilities for Income Taxes......................................................................................................................

2010
358.8
273.5
47.3
679.6

(304.3)
289.2
(15.1)
11.0
675.5

2009
372.6
300.5
52.6
725.7

(316.5)
303.6
(12.9)
8.4
721.2

$

$

2011

2010

2.5
7.4
(6.8)
3.1

$

$

39.3
9.4
(9.1)
39.6

2011

2010

51.7
6.2
57.9

$

$

7.3
7.8
15.1

$

$

$

$

$

$

96

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 16. INCOME TAXES (Continued)

The tax effects of temporary differences that give rise to significant portions of the Company’s Net Deferred Income Tax Assets 
(Liabilities) at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
Deferred Income Tax Assets:

2011

2010

Insurance Reserves ...............................................................................................................................
Unearned Premium Reserves ...............................................................................................................
Tax Capitalization of Policy Acquisition Costs....................................................................................
Reserve for Loan Losses ......................................................................................................................
Net Operating Loss Carryforward........................................................................................................
Payroll and Employee Benefit Accruals...............................................................................................
Other.....................................................................................................................................................
Total Deferred Income Tax Assets............................................................................................................
Deferred Income Tax Liabilities:

Deferred Policy Acquisition Costs .......................................................................................................
Value of Insurance in Force Acquired..................................................................................................
Investments...........................................................................................................................................
Depreciable Assets ...............................................................................................................................
Goodwill and Licenses .........................................................................................................................
Other.....................................................................................................................................................
Total Deferred Income Tax Liabilities......................................................................................................
Valuation Allowance for State Income Taxes...........................................................................................
Net Deferred Income Tax Liabilities.........................................................................................................

$

$

76.8
45.0
73.5
—
98.1
67.8
11.7
372.9

157.0
25.9
182.3
22.5
22.9
6.6
417.2
6.8
(51.1)

$

$

82.5
46.6
73.7
18.2
73.9
67.5
11.1
373.5

149.2
34.6
144.7
17.8
20.7
4.4
371.4
9.1
(7.0)

Deferred Income Tax Assets include Net Operating Loss ("NOL") Carryforwards of $98.1 million and $73.9 million at 
December 31, 2011 and December 31, 2010, respectively, which include federal net operating loss carryforwards of $91.2 
million and $68.3 million, respectively, and state net operating loss carryforwards of $6.9 million and $5.6 million, respectively. 
The expiration of the federal net operating loss carryforwards and the related deferred income tax assets is presented below by 
year of expiration.  

DOLLARS IN MILLIONS

NOL
Carryforwards

Deferred Tax
Asset

EXPIRING IN:
2017 through 2020 ........................................................................................................................
2021 through 2025 ........................................................................................................................
2026 through 2030 ........................................................................................................................
2031...............................................................................................................................................
Total All Years...............................................................................................................................

$

$

109.0

$

53.6

32.1

65.6

260.3

$

38.2

18.8

11.2

23.0

91.2

Except for the net operating losses scheduled to expire in 2031, all of the federal net operating loss carryforwards were acquired 
in connection with business acquisitions made in prior years and are subject to annual usage limitations under the Internal 
Revenue Code. The Company expects to fully utilize these federal net operating loss carryforwards. The state net operating loss 
carryforwards relate to Fireside Bank, the majority of which are scheduled to expire in 2029. Deferred tax asset valuation 
allowances of $6.8 million and $9.1 million were required at December 31, 2011 and 2010, respectively, and relate to state 
income taxes for Fireside Bank.

Income taxes refunded, net of income tax paid of $57.1 million, were $4.1 million in 2011. Income taxes paid were $65.1 
million and $72.3 million in 2010 and 2009, respectively.

The Company has not provided Federal income taxes on $14.7 million of Mutual Savings Life’s income earned prior to 1984 
which is not subject to income taxes under certain circumstances. Federal income taxes of $5.1 million would be paid on such 
income if it is distributed to shareholders in the future or if it does not continue to meet certain limitations.

97

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 16. INCOME TAXES (Continued)

A reconciliation of the beginning and ending amount of unrecognized tax benefits for the years ended December 31, 2011, 2010 
and 2009 is as follows:

DOLLARS IN MILLIONS
Balance at Beginning of Year................................................................................................
Reductions for Tax Positions of Current Period....................................................................
Additions for Tax Positions of Prior Years............................................................................
Reduction for Expiration of Federal Statute of Limitations..................................................
Balance at End of Year..........................................................................................................

$

$

2011

2010

2009

7.8
(1.8)
0.2
—
6.2

$

$

11.7
(1.7)
26.6
(28.8)
7.8

$

$

17.0
(1.8)
25.7
(29.2)
11.7

The statute of limitations related to Kemper and its eligible subsidiaries’ consolidated Federal income tax returns is closed for 
all tax years up to and including 2006. The expiration of the statute of limitations related to the various state income tax returns 
that Kemper and its subsidiaries file varies by state.

Included in the balance of unrecognized tax benefits at December 31, 2011, December 31, 2010 and December 31, 2009 are tax 
positions of $3.7 million, $5.7 million and $7.2 million, respectively, for which the ultimate deductibility is highly certain but 
for which there is uncertainty about the timing of such deductibility. Because of the impact of deferred income tax accounting, 
other than for interest and penalties, the disallowance of the shorter deductibility period would not affect the effective income 
tax rate but would accelerate the payment of cash to the taxing authority to an earlier period.

The Company recognizes interest and penalties, if any, related to unrecognized tax benefits in income tax expense. The liability 
for unrecognized tax benefits included accrued interest of $2.5 million, $2.1 million and $4.2 million at December 31, 2011, 
2010 and 2009, respectively. Tax expense for the year ended December 31, 2011 includes an interest expense of $0.4 million 
related to unrecognized tax benefits for prior years. Tax expense for the year ended December 31, 2010 includes an interest 
benefit of $2.1 million, which is comprised of an interest benefit of $2.8 million resulting from the expiration of the statutes of 
limitations referred to above, and interest expense of $0.7 million on unrecognized tax benefits for prior years. Tax benefit for 
the year ended December 31, 2009 includes an interest benefit of $1.8 million, which is comprised of an interest benefit of $2.9 
million resulting from the expiration of the statutes of limitations referred to above, and interest expense of $1.1 million on 
unrecognized tax benefits for prior years.

The components of Income Tax Benefit (Expense) from Continuing Operations for the years ended December 31, 2011, 2010 
and 2009 were:

DOLLARS IN MILLIONS
Current Income Tax Expense ................................................................................................
Deferred Income Tax Benefit (Expense)...............................................................................
Unrecognized Tax Benefit.....................................................................................................
Income Tax Expense..............................................................................................................

2011

2010

2009

$

$

(43.4)
30.1
1.6
(11.7)

$

$

(42.6)
(28.8)
3.9
(67.5)

$

$

(21.3)
(43.5)
5.3
(59.5)

A reconciliation of the Statutory Federal Income Tax Expense and Rate to the Company’s Effective Income Tax Expense and 
Rate from Continuing Operations for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Statutory Federal Income Tax Expense and Rate.......

Amount

$

(28.9)

Rate
35.0%

Amount

$

(83.0)

Rate
35.0%

Amount

$

(79.8)

Rate
35.0%

2011

2010

2009

Tax-exempt Income and Dividends Received

Deduction ................................................................
State Income Taxes.....................................................
Nondeductible Goodwill.............................................
Other, Net....................................................................
Effective Income Tax Expense and Rate....................

$

17.7
(1.2)
—
0.7
(11.7)

98

(21.5)
1.4
—
(0.7)

14.2%

$

19.0
(0.9)
(5.2)
2.6
(67.5)

(8.0)
0.4
2.2
(1.1)
28.5%

$

19.2
(0.8)
—
1.9
(59.5)

(8.5)
0.4
—
(0.8)
26.1%

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 16. INCOME TAXES (Continued)

Comprehensive Income Tax Benefit (Expense) included in the Consolidated Financial Statements for the years ended 
December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
Income Tax Expense:

2011

2010

2009

Continuing Operations......................................................................................................
Discontinued Operations ..................................................................................................

$

$

(11.7)
(6.7)

$

(67.5)
(10.3)

(59.5)
(8.4)

Equity in:

Net Loss of Investee .........................................................................................................
Other Comprehensive (Income) Loss of Investee ............................................................
Unrealized Appreciation on Securities..................................................................................
Foreign Currency Translation Adjustments on Investments .................................................
Tax Effects from Postretirement Benefit Plans .....................................................................
Tax Effects from Long-Term Equity-based Compensation included in Paid-in Capital.......
Comprehensive Income Tax Expense....................................................................................

$

—
—
(71.6)
(0.1)
15.9
(1.0)
(75.2)

0.1
(1.0)
(62.6)
0.2
9.3
(2.0)
$ (133.8)

0.6
0.8
(82.7)
(0.6)
(10.7)
(1.7)
$ (162.2)

NOTE 17. PENSION BENEFITS 

The Company sponsors two qualified defined benefit pension plans (the “Pension Plans”) covering approximately 3,000 retired 
and 3,200 active employees. The Pension Plans are generally non-contributory, but participation in one of the Pension Plans 
requires or required some employees to contribute 3% of pay, as defined, per year. Benefits for participants who are or were 
required to contribute to the Pension Plans are based on compensation during plan participation and the number of years of 
participation. Benefits for the vast majority of participants who are not required to contribute to the Pension Plans are based on 
years of service and final average pay, as defined. The Company funds the Pension Plans in accordance with the requirements 
of ERISA.

99

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 17. PENSION BENEFITS (Continued)

Changes in Fair Value of Plan Assets and Changes in Projected Benefit Obligation for the years ended December 31, 2011 and 
2010 were:

DOLLARS IN MILLIONS
Fair Value of Plan Assets at Beginning of Year........................................................................................
Actual Return on Plan Assets....................................................................................................................
Employer Contributions ............................................................................................................................
Plan Participants’ Contributions................................................................................................................
Benefits Paid .............................................................................................................................................
Settlement Benefits ...................................................................................................................................
Fair Value of Plan Assets at End of Year...................................................................................................
Benefit Obligation at Beginning of Year...................................................................................................
Service Cost ..............................................................................................................................................
Interest Cost ..............................................................................................................................................
Plan Participants’ Contributions................................................................................................................
Benefits Paid .............................................................................................................................................
Settlement Benefits ...................................................................................................................................
Actuarial Losses ........................................................................................................................................
Benefit Obligations at End of Year...........................................................................................................
Funded Status—Benefit Obligation in Excess of Plan Assets ..................................................................
Amount Recognized in Accumulated Other Comprehensive Income:

2011
352.7
25.6
83.7
0.1
(20.4)
(0.4)
441.3
433.1
10.2
22.9
0.1
(20.4)
(0.4)
53.7
499.2
(57.9)

$

$

2010
312.9
44.8
15.0
—
(19.7)
(0.3)
352.7
377.0
9.0
22.4
—
(19.7)
(0.3)
44.7
433.1
(80.4)

$

$

Accumulated Actuarial Loss ................................................................................................................
Prior Service Cost.................................................................................................................................
Amount Recognized in Accumulated Other Comprehensive Income ......................................................

$ (150.4)
0.2
$ (150.2)

$ (107.6)
0.4
$ (107.2)

The measurement dates of the assets and liabilities at end of year presented in the preceding table under the headings, “2011” 
and “2010” were December 31, 2011 and December 31, 2010, respectively.

The Accumulated Benefit Obligation was $480.5 million and $417.5 million at December 31, 2011 and 2010, respectively. For 
the Company’s pension plan with an accumulated benefit obligation in excess of plan assets at December 31, 2011, the 
Projected Benefit Obligation was $496.8 million, the Accumulated Benefit Obligation was $478.1 million and the Fair Value of 
Plan Assets was $438.7 million. For the Company’s pension plan with an accumulated benefit obligation in excess of plan 
assets at December 31, 2010, the Projected Benefit Obligation was $430.6 million, the Accumulated Benefit Obligation was 
$415.0 million and the Fair Value of Plan Assets was $349.8 million.The actuarial assumptions used to develop the components 
of the Pension Projected Benefit Obligation at December 31, 2011 and 2010 were:

Discount Rate ............................................................................................................................................
Rate of Increase in Future Compensation Levels .....................................................................................

2011
4.60%
3.27

2010
5.35%
2.47

Weighted-average asset allocations for the Pension Plans at December 31, 2011 and 2010 by asset category were:

ASSET CATEGORY
Cash and Short-term Investments .............................................................................................................
Corporate Bonds and Notes ......................................................................................................................
Common Stocks ........................................................................................................................................
Other Assets ..............................................................................................................................................
Total...........................................................................................................................................................

2011

2010

11%
31
48
10
100%

3%
37
47
13
100%

100

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 17. PENSION BENEFITS (Continued)

The investment objective of the Pension Plans is to produce current income and long-term capital growth through a 
combination of equity and fixed income investments which, together with appropriate employer contributions and any required 
employee contributions, is adequate to provide for the payment of the benefit obligations of the Pension Plans. The assets of the 
Pension Plans may be invested in both fixed income and equity investments. Fixed income investments may include cash and 
short-term instruments, U.S. Government securities, corporate bonds, mortgages and other fixed income investments. Equity 
investments may include various types of stock, such as large-cap, mid-cap and small-cap stocks, and may also include 
investments in investment companies and Kemper common stock (subject to Section 407 and other requirements of ERISA). 
The Pension Plans have not invested in Kemper common stock.

The trust investment committee for the Pension Plans periodically reviews the performance of the Pension Plans’ investments 
and asset allocation. Several external investment managers, one of which is Fayez Sarofim & Co. (“FS&C”), manage the equity 
investments of the trust for the Pension Plans. One of Kemper’s directors, Mr. Fayez Sarofim, is Chairman of the Board, 
President and the majority shareholder of FS&C, a registered investment advisory firm (see Note 24, “Related Parties,” to the 
Consolidated Financial Statements). Each manager is allowed to exercise investment discretion, subject to limitations, if any, 
established by the trust investment committee for the Pension Plans. An independent fiduciary has sole investment discretion 
with respect to shares of Intermec common stock contributed by the Company to one of the pension plans in 2011. All other 
investment decisions are made by the Company, subject to general guidelines as set by the trust investment committee for the 
Pension Plans.

The Company determines its Expected Long Term Rate of Return on Plan Assets based primarily on the Company’s 
expectations of future returns for the Pension Plans’ investments, based on target allocations of the Pension Plans’ investments. 
Additionally, the Company considers historical returns on comparable fixed income investments and equity investments and 
adjusts its estimate as deemed appropriate.

Fair value measurements for the Pension Plans’ assets at December 31, 2011 is summarized below:

DOLLARS IN MILLIONS
Fixed Maturities:

Quoted Prices
in Active Markets
for Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Fair Value
Dec. 31,
2011

States and Political Subdivisions ..........................
Corporate Bonds and Notes ..................................

$

$

—
—

$

3.1
135.4

$

—
1.0

Equity Securities:

Common Stocks: ...................................................
Intermec............................................................
Manufacturing ..................................................
Other Industries ................................................

Other Equity Interests:

Exchange Traded Funds ...................................
Limited Liability Companies and Limited

Partnerships...................................................
Short-term Investments..............................................
Receivables and Other ...............................................
Total ...........................................................................

$

40.2
74.4
38.4

53.6

—
47.7
2.9
257.2

$

—
4.2
—

—

—
—
—
142.7

$

—
—
—

—

37.2
—
3.2
41.4

$

3.1
136.4

40.2
78.6
38.4

53.6

37.2
47.7
6.1
441.3

101

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 17. PENSION BENEFITS (Continued)

Additional information pertaining to the changes in the fair value of the Pension Plans’ assets classified as Level 3 for the year 
ended December 31, 2011 is presented below:

DOLLARS IN MILLIONS
Balance at Beginning of Year.....................................................
Return on Plan Assets Held........................................................
Purchases, Sales and Settlements, Net.......................................
Transfer into Level 3 from Level 2............................................
Balance at December 31, 2011 ..................................................

$

$

Corporate
Bonds

Other Equity
Interests

Receivables
and Other

Total

—
—
—
1.0
1.0

$

$

41.5
1.7
(6.0)
—
37.2

$

$

3.7
—
(0.5)
—
3.2

$

$

45.2
1.7
(6.5)
1.0
41.4

Fair value measurements for the Pension Plans’ assets at December 31, 2010 is summarized below:

DOLLARS IN MILLIONS
Fixed Maturities:

Quoted Prices
in Active Markets
for Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Fair Value
Dec. 31,
2010

States and Political Subdivisions ..........................
Corporate Bonds and Notes ..................................

$

$

—
—

$

2.8
125.8

$

—
—

Equity Securities:

Common Stocks:

Manufacturing ..................................................
Other Industries ................................................

Other Equity Interests:

Exchange Traded Funds ...................................
Limited Liability Companies and Limited

Partnerships...................................................

Short-term Investments..............................................
Receivables and Other ...............................................
Total ...........................................................................

$

66.5
36.4

58.4

—
11.9
1.6
174.8

$

4.1
—

—

—
—
—
132.7

$

—
—

—

41.5
—
3.7
45.2

$

2.8
125.8

70.6
36.4

58.4

41.5
11.9
5.3
352.7

Additional information pertaining to the changes in the fair value of the Pension Plans’ assets classified as Level 3 for the year 
ended December 31, 2010 is presented below:

DOLLARS IN MILLIONS
Balance at Beginning of Year..............................................................................
Return on Plan Assets Held.................................................................................
Purchases, Sales and Settlements, Net ................................................................
Balance at December 31, 2010............................................................................

Other Equity
Interests

Receivables
and Other

Total

$

$

36.3
6.5
(1.3)
41.5

$

$

4.0
0.1
(0.4)
3.7

$

$

40.3
6.6
(1.7)
45.2

102

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 17. PENSION BENEFITS  (Continued)

The components of Comprehensive Pension (Benefit) Expense for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Service Cost Earned During the Year....................................................................................
Interest Cost on Projected Benefit Obligation.......................................................................
Expected Return on Plan Assets............................................................................................
Net Amortization and Deferral..............................................................................................
Pension Expense Recognized ................................................................................................
Unrecognized Pension (Gain) Loss Arising During the Year................................................
Amortization of Accumulated Unrecognized Pension Gain (Loss) ......................................
Comprehensive Pension (Benefit) Expense ..........................................................................

$

$

2011

2010

2009

10.2
22.9
(24.4)
9.4
18.1
52.4
(9.4)
61.1

$

$

9.0
22.4
(23.7)
2.3
10.0
23.6
(2.3)
31.3

$

$

9.9
21.4
(24.4)
(0.1)
6.8
(36.0)
0.1
(29.1)

The Company estimates that Pension Expense for the year ended December 31, 2012 will include expense of $18.5 million 
resulting from the amortization of the related accumulated actuarial loss included in Accumulated Other Comprehensive 
Income at December 31, 2011.

Total Pension Expense Recognized presented in the preceding table includes service cost benefits earned and reported in 
discontinued operations of $0.6 million, $0.5 million and $0.7 million for the years ended December 31, 2011, 2010 and 2009, 
respectively.

The actuarial assumptions used to develop the components of the Pension Expense for the years ended December 31, 2011, 
2010 and 2009 were:

Discount Rate ........................................................................................................................
Rate of Increase in Future Compensation Levels..................................................................
Expected Long Term Rate of Return on Plan Assets.............................................................

2011
5.35%
2.47
7.00

2010
6.00%
2.88
7.00

2009
6.00%
2.88
7.00

On September 14, 2011, the Company made a voluntary contribution of $83.7 million to its defined benefit pension plan. The 
contribution consisted of $32.2 million in cash and 7,309,764 shares of Intermec common stock with a fair value of $51.5 
million on the date of contribution. The Company recognized a realized loss of $7.0 million on the contribution of Intermec 
common stock. On May 23, 2011, the Company requested a waiver from the U.S. Department of Labor (“DOL”) related to the 
prohibited transaction rules under ERISA and the Internal Revenue Code for the one-time in-kind contribution of the shares of 
Intermec common stock. On January 19, 2012, the DOL granted relief, from the prohibited transaction rules retroactive to 
September 1, 2011.

The Company does not expect that it will be required to contribute to its Pension Plans in 2012, but could make a voluntary 
contribution pursuant to the maximum funding limits under ERISA. 

The following benefit payments (net of participant contributions), which consider expected future service, as appropriate, are 
expected to be paid:

DOLLARS IN MILLIONS
Pension Benefits .........................................................

2012

2013

2014

2015

2016

$

21.8

$

22.9

$

24.0

$

25.1

$

26.2

2017-2021
148.7
$

Years Ending December 31,

The Company also sponsors a non-qualified supplemental defined benefit pension plan (the “Supplemental Plan”). The 
unfunded liability related to the Supplemental Plan was $21.7 million and $22.0 million at December 31, 2011 and 2010, 
respectively. Pension expense for the Supplemental Plan was $3.3 million, $3.1 million and $0.9 million in 2011, 2010 and 
2009, respectively. An actuarial gain of $2.9 million before tax is included Other Comprehensive Income for the year ended 
December 31, 2011. 

103

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 17. PENSION BENEFITS  (Continued)

The Company also sponsors several defined contribution benefit plans covering most of its employees. The Company made 
contributions to those plans of $7.3 million, $6.8 million and $6.6 million in 2011, 2010 and 2009, respectively. Under these 
plans, the participants have several investment alternatives, including Kemper’s common stock held through the Kemper 
Employee Stock Ownership Plan (“ESOP”) Fund and the Dreyfus Appreciation Fund. FS&C is a sub-investment advisor of the 
Dreyfus Appreciation Fund. One of Kemper’s directors, Mr. Fayez Sarofim, is the Chairman of the Board, President and 
majority shareholder of FS&C (see Note 24, “Related Parties,” to the Consolidated Financial Statements). The fair value of 
participants’ investments in Kemper’s ESOP Fund was $16.5 million, or 5.9% of the total investments in the defined 
contribution benefit plans at December 31, 2011. The fair value of participants’ investments in the Dreyfus Appreciation Fund 
was $19.1 million, or 6.8% of the total investments in the defined contribution benefit plans at December 31, 2011. 

NOTE 18. POSTRETIREMENT BENEFITS OTHER THAN PENSIONS 

The Company sponsors an other than pension postretirement employee benefit plan (“OPEB”) that provides medical, dental 
and/or life insurance benefits to approximately 700 retired and 400 active employees (the “OPEB Plan”). The Company 
generally is self-insured for the benefits under the OPEB Plan. The medical plan generally provides for a limited number of 
years of medical insurance benefits at retirement based on the participant’s attained age at retirement and number of years of 
service until specified dates and generally requires participant contributions, with most contributions adjusted annually.

Changes in Fair Value of Plan Assets and Changes in Accumulated Benefit Obligation for the years ended December 31, 2011 
and 2010 were:

DOLLARS IN MILLIONS
Fair Value of Plan Assets at Beginning of Year........................................................................................
Employer Contributions ............................................................................................................................
Plan Participants’ Contributions................................................................................................................
Benefits Paid .............................................................................................................................................
Fair Value of Plan Assets at End of Year...................................................................................................
Benefit Obligation at Beginning of Year...................................................................................................
Service Cost ..............................................................................................................................................
Interest Cost ..............................................................................................................................................
Plan Participants’ Contributions................................................................................................................
Benefits Paid .............................................................................................................................................
Modernization Act Subsidy Received.......................................................................................................
Actuarial Losses ........................................................................................................................................
Benefit Obligation at End of Year.............................................................................................................
Funded Status—Benefit Obligation in Excess of Plan Assets ..................................................................

Actuarial Gain Recognized in Accumulated Other Comprehensive Income............................................

2011

2010

$

$

$

—
3.2
1.1
(4.3)
—
41.1
0.1
1.9
1.1
(4.3)
0.4
4.4
44.7
(44.7)

9.2

$

$

$

—
3.8
1.1
(4.9)
—
37.9
0.1
2.1
1.1
(4.9)
0.4
4.4
41.1
(41.1)

14.3

The measurement dates of the assets and liabilities at end of year in the preceding table under the headings “2011” and “2010” 
were December 31, 2011 and December 31, 2010, respectively.

The actuarial assumptions used to develop the components of the Accumulated Benefit Obligation at December 31, 2011 and 
2010 were:

Discount Rate ............................................................................................................................................
Rate of Increase in Future Compensation Levels .....................................................................................

2011
4.25%
2.10

2010
4.40%
1.50

104

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 18. POSTRETIREMENT BENEFITS OTHER THAN PENSIONS (Continued)

The assumed health care cost trend rate used in measuring the Accumulated Benefit Obligation at December 31, 2011 was 7.5% 
for 2012, gradually declining to 5.0% in the year 2017 and remaining at that level thereafter for medical benefits and 9.0% for 
2012, gradually declining to 5.0% in the year 2020 and remaining at that level thereafter for prescription drug benefits. The 
assumed health care cost trend rate used in measuring the Accumulated Benefit Obligation at December 31, 2010 was 6.5% for 
2011, gradually declining to 5.0% in the year 2014 and remaining at that level thereafter for medical benefits and 7.0% for 
2011, gradually declining to 5.0% in the year 2013 and remaining at that level thereafter for prescription drug benefits.

A one–percentage point increase in the assumed health care cost trend rate for each year would increase the Accumulated 
Benefit Obligation at December 31, 2011 by $2.8 million and 2011 OPEB expense by $0.1 million. A one-percentage point 
increase in the assumed health care cost trend rate for each year would increase the Accumulated Benefit Obligation at 
December 31, 2010 by $2.5 million and 2010 OPEB expense by $0.1 million.

The components of Comprehensive OPEB Expense for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Service Cost Earned During the Year....................................................................................
Interest Cost on Accumulated Benefit Obligation.................................................................
Net Amortization and Deferral..............................................................................................
OPEB Expense Recognized ..................................................................................................
Unrecognized OPEB Loss Arising During the Year..............................................................
Amortization of Accumulated Unrecognized OPEB Gain....................................................
Comprehensive OPEB Expense ............................................................................................

$

$

2011

2010

2009

0.1
1.9
(0.6)
1.4
4.4
0.6
6.4

$

$

0.1
2.1
(1.1)
1.1
4.3
1.1
6.5

$

$

0.1
2.1
(1.8)
0.4
4.8
1.8
7.0

The Company estimates that OPEB Expense for the year ended December 31, 2012 will include income of $0.5 million 
resulting from the amortization of the related accumulated actuarial gain included in Accumulated Other Comprehensive 
Income at December 31, 2011.

The actuarial assumptions used to develop the components of the OPEB Expense for the years ended December 31, 2011, 2010 
and 2009 were:

Discount Rate ........................................................................................................................
Rate of Increase in Future Compensation Levels..................................................................

2011
4.40%
1.50

2010
5.25%
1.50

2009
6.00%
1.50

The Company expects to contribute $4.4 million, net of expected Modernization Act Subsidy, to its OPEB Plan to fund benefit 
payments in 2012.

The following benefit payments (net of participant contributions), which consider expected future service, as appropriate, are 
expected to be paid:

DOLLARS IN MILLIONS
Benefit Payments:

2012

2013

2014

2015

2016

2017-2021

Years Ending December 31,

Excluding Modernization Act Subsidy..................
Expected Modernization Act Subsidy....................
Net Benefit Payments .................................................

$

$

4.9
(0.5)
4.4

$

$

5.1
(0.5)
4.6

$

$

5.1
(0.5)
4.6

$

$

5.1
(0.5)
4.6

$

$

4.9
(0.5)
4.4

$

$

21.1
(2.1)
19.0

105

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 19. BUSINESS SEGMENTS

The Company is engaged, through its subsidiaries, in the property and casualty insurance and life and health insurance 
businesses. The Company conducts its continuing operations through four operating segments: Preferred, Specialty, Direct and 
Life and Health Insurance. 

The Preferred segment provides preferred and standard risk personal automobile insurance, homeowners insurance and other 
personal insurance through independent agents. The Specialty segment provides automobile insurance to individuals and 
businesses in the non-standard and specialty market through independent agents. The non-standard automobile insurance 
market consists of individuals and companies that have difficulty obtaining standard or preferred risk insurance, usually 
because of their adverse driving records or claim or credit histories. Direct markets personal automobile, homeowners and 
renters insurance through a variety of direct-to-consumer websites, including its own websites, marketing partners, employer 
and other affinity-sponsored relationships. The Life and Health Insurance segment provides individual life, accident, health and 
property insurance. 

The Company’s earned premiums are derived in the United States. The accounting policies of the segments are the same as 
those described in Note 2, “Summary of Accounting Policies and Accounting Changes,” to the Consolidated Financial 
Statements. Capital expenditures for long-lived assets by operating segment are immaterial.

The Company does not allocate insurance reserves from its 2002 acquisition of certain insurance companies from SCOR (see 
Note 6, “Property and Casualty Insurance Reserves,” to the Consolidated Financial Statements). It is also the Company’s 
management practice to allocate certain corporate expenses, primarily compensation costs for corporate employees and related 
facility costs, included in Interest and Other Expenses in the Consolidated Statements of Income to its insurance operations. 
The amount of such allocated corporate expenses was $33.0 million, $30.9 million and $30.9 million for the years ended 
December 31, 2011, 2010 and 2009, respectively. The Company does not allocate Net Realized Gains on Sales of Investments,  
Net Impairment Losses Recognized in Earnings, interest expense on debt or retirement plans, and actuarial gains and losses on 
its retirement plans to its operating segments.

Segment Assets at December 31, 2011 and 2010 were:

DOLLARS IN MILLIONS
SEGMENT ASSETS
Preferred....................................................................................................................................................
Specialty....................................................................................................................................................
Direct.........................................................................................................................................................
Life and Health Insurance .........................................................................................................................
Corporate and Other, Net ..........................................................................................................................
Total Assets...............................................................................................................................................

2011

2010

$ 1,547.0
615.8
570.8
4,926.0
426.3
$ 8,085.9

$ 1,452.1
644.0
586.2
4,602.7
1,073.5
$ 8,358.5

106

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 19. BUSINESS SEGMENTS (Continued)

Segment Revenues for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
REVENUES
Preferred:

2011

2010

2009

Earned Premiums..............................................................................................................
Net Investment Income.....................................................................................................
Other Income ....................................................................................................................
Total Preferred.......................................................................................................................
Specialty:

$

Earned Premiums..............................................................................................................
Net Investment Income.....................................................................................................
Other Income ....................................................................................................................
Total Specialty.......................................................................................................................
Direct:

Earned Premiums..............................................................................................................
Net Investment Income.....................................................................................................
Other Income ....................................................................................................................
Total Direct............................................................................................................................
Life and Health Insurance:

$

$

859.8
49.6
0.3
909.7

445.2
21.1
0.5
466.8

222.7
17.9
0.1
240.7

888.0
52.8
0.4
941.2

474.9
24.8
0.6
500.3

282.4
21.4
0.1
303.9

931.8
42.1
0.4
974.3

527.5
20.8
0.4
548.7

345.6
18.5
0.9
365.0

Earned Premiums..............................................................................................................
Net Investment Income.....................................................................................................
Other Income ....................................................................................................................
Total Life and Health Insurance ............................................................................................
Total Segment Revenues .......................................................................................................
Net Realized Gains on the Sales of Investments ...................................................................
Net Impairment Losses Recognized in Earnings...................................................................
Other ......................................................................................................................................
Total Revenues ......................................................................................................................

645.9
201.9
0.1
847.9
2,465.1
33.7
(11.3)
7.5
$ 2,495.0

644.1
214.3
0.2
858.6
2,604.0
42.6
(16.5)
12.4
$ 2,642.5

650.6
225.3
0.7
876.6
2,764.6
24.6
(50.4)
13.3
$ 2,752.1

107

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 19. BUSINESS SEGMENTS (Continued)

Segment Operating Profit for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
SEGMENT OPERATING PROFIT (LOSS)
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Segment Operating Profit.............................................................................................
Unallocated Operating Loss ..................................................................................................
Total Operating Profit............................................................................................................
Net Realized Gains on Sales of Investments.........................................................................
Net Impairment Losses Recognized in Earnings...................................................................
Income from Continuing Operations before Income Taxes and Equity in Net Loss of

Investee ..............................................................................................................................

2011

2010

2009

$

$

(39.4)
22.5
(46.7)
167.6
104.0
(43.8)
60.2
33.7
(11.3)

$

63.9
24.6
(7.1)
154.0
235.4
(24.8)
210.6
42.6
(16.5)

86.2
30.5
(12.6)
168.5
272.6
(18.8)
253.8
24.6
(50.4)

$

82.6

$

236.7

$

228.0

Segment Net Operating Income for the years ended December 31, 2011, 2010 and 2009 was:

DOLLARS IN MILLIONS
SEGMENT NET OPERATING INCOME (LOSS)
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Segment Net Operating Income...................................................................................
Unallocated Net Operating Loss ...........................................................................................
Consolidated Net Operating Income .....................................................................................
Unallocated Net Income (Loss) From:

Net Realized Gains on Sales of Investments ....................................................................

Net Impairment Losses Recognized in Earnings..............................................................
Income from Continuing Operations.....................................................................................

$

2011

2010

2009

$

$

(16.6)
18.3
(27.1)
108.5
83.1
(26.8)
56.3

$

50.6
20.2
(1.1)
94.9
164.6
(12.7)
151.9

63.7
23.5
(5.3)
112.1
194.0
(9.7)
184.3

21.9
(7.3)
70.9

$

27.9
(10.7)
169.1

$

16.0
(32.8)
167.5

Amortization of Deferred Policy Acquisition Costs by Operating Segment for the years ended December 31, 2011, 2010 and 
2009 was:

DOLLARS IN MILLIONS
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Amortization.................................................................................................................

2011
148.9
62.6
8.8
59.0
279.3

$

$

2010
157.7
67.7
9.8
54.0
289.2

$

$

2009
167.3
75.8
7.3
53.2
303.6

$

$

108

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 19. BUSINESS SEGMENTS (Continued)

Earned Premiums by product line for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
EARNED PREMIUMS
Life ........................................................................................................................................
Accident and Health ..............................................................................................................
Property and Casualty:
Personal Lines:

2011

2010

2009

$

$

395.1
166.3

396.7
161.9

$

399.7
159.2

Automobile ..................................................................................................................
Homeowners ................................................................................................................
Other Personal..............................................................................................................
Total Personal Lines .........................................................................................................
Commercial Automobile...................................................................................................
Total Earned Premiums .........................................................................................................

1,129.4
304.1
138.7
1,572.2
40.0
$ 2,173.6

1,249.5
298.7
139.0
1,687.2
43.6
$ 2,289.4

1,394.1
301.1
145.4
1,840.6
56.0
$ 2,455.5

NOTE 20. CATASTROPHE REINSURANCE

Catastrophes and storms are inherent risks of the property and casualty insurance business. These catastrophic events and 
natural disasters include, without limitation, hurricanes, tornadoes, earthquakes, hailstorms, wildfires, high winds and winter 
storms. Such events result in insured losses that are, and will continue to be, a material factor in the results of operations and 
financial position of the Company’s property and casualty insurance companies. Further, because the level of these insured 
losses occurring in any one year cannot be accurately predicted, these losses may contribute to material year-to-year 
fluctuations in the results of the operations and financial position of these companies. Specific types of catastrophic events are 
more likely to occur at certain times within the year than others. This factor adds an element of seasonality to property and 
casualty insurance claims. The Company has adopted the industry-wide catastrophe classifications of storms and other events 
promulgated by ISO to track and report losses related to catastrophes. ISO classifies a disaster as a catastrophe when the event 
causes $25.0 million or more in direct losses to property and affects a significant number of policyholders and insurers. ISO-
classified catastrophes are assigned a unique serial number recognized throughout the insurance industry. The discussions that 
follow utilize ISO’s definition of catastrophes.

The Company manages its exposure to catastrophes and other natural disasters through a combination of geographical 
diversification, restrictions on the amount and location of new business production in such regions, and reinsurance. To limit its 
exposures to catastrophic events, the Company maintains various catastrophe reinsurance programs for its property and casualty 
insurance businesses. 

109

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 20. CATASTROPHE REINSURANCE (Continued)

Coverage for each catastrophe reinsurance program effective January 1, 2011 is provided in various layers as presented below:

DOLLARS IN MILLIONS
Preferred Segment:

Catastrophe Losses and
LAE

In Excess of

Up to

Percentage
of Coverage

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................
2nd Layer of Coverage ...............................................................................................
3rd Layer of Coverage ................................................................................................

Direct and Specialty Segments:

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................

Life and Health Segment—Property Insurance Operations:

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................
2nd Layer of Coverage ...............................................................................................

$

$

$

$

$

$

—
50.0
100.0
200.0

—
3.0

—
8.0
15.0

50.0
100.0
200.0
350.0

3.0
16.0

8.0
15.0
40.0

—%
65.0%
95.0%
90.0%

—%
100.0%

—%
70.0%
100.0%

The catastrophe reinsurance program for the Preferred segment in 2011 also includes reinsurance coverage for catastrophe 
losses in North Carolina at retentions lower than those described above. The catastrophe reinsurance program for the Life and 
Health Insurance and Direct segments in 2011 also includes reinsurance coverage from FHCF for hurricane losses in Florida at 
retentions lower than those described above.

Coverage for each catastrophe reinsurance program effective January 1, 2010 is provided in various layers as presented below:

DOLLARS IN MILLIONS
Preferred Segment:

Catastrophe Losses and
LAE

In Excess of

Up to

Percentage
of Coverage

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................
2nd Layer of Coverage ...............................................................................................
3rd Layer of Coverage ................................................................................................

Direct and Specialty Segments:

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................

Life and Health Segment—Property Insurance Operations:

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................
2nd Layer of Coverage ...............................................................................................

$

$

$

$

$

$

—
50.0
100.0
200.0

—
3.0

—
8.0
15.0

50.0
100.0
200.0
350.0

3.0
16.0

8.0
15.0
40.0

—%
65.0%
95.0%
90.0%

—%
100.0%

—%
88.5%
100.0%

The catastrophe reinsurance program for the Preferred segment in 2010 also includes reinsurance coverage for catastrophe 
losses in North Carolina at retentions lower than those described above. The catastrophe reinsurance program for the Life and 
Health Insurance and Direct segments in 2010 also includes reinsurance coverage from FHCF for hurricane losses in Florida at 
retentions lower than those described above.

110

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 20. CATASTROPHE REINSURANCE (Continued)

Coverage for each catastrophe reinsurance program effective January 1, 2009 is provided in various layers as presented below:

DOLLARS IN MILLIONS
Preferred Segment:

Catastrophe Losses and
LAE

In Excess of

Up to

Percentage
of Coverage

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................
2nd Layer of Coverage ...............................................................................................
3rd Layer of Coverage ................................................................................................

Direct and Specialty Segments:

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................

Life and Health Segment—Property Insurance Operations:

Retained ......................................................................................................................
1st Layer of Coverage.................................................................................................
2nd Layer of Coverage ...............................................................................................

$

$

$

$

$

$

—
50.0
100.0
200.0

—
2.0

—
8.0
15.0

50.0
100.0
200.0
350.0

2.0
15.0

8.0
15.0
40.0

—%
55.4%
95.0%
86.6%

—%
95.7%

—%
97.0%
100.0%

The catastrophe reinsurance program for the Life and Health Insurance and Direct segments in 2009 also includes reinsurance 
coverage from FHCF for hurricane losses in Florida at retentions lower than those described above.

In the event that the Company’s incurred catastrophe losses and LAE covered by any of its catastrophe reinsurance programs 
presented in the three preceding tables exceed the retention for that particular layer, each of the programs required one 
reinstatement of such coverage. In such an instance, the Company is required to pay a reinstatement premium to the reinsurers 
to reinstate the full amount of reinsurance available under such layer. The reinstatement premium is a percentage of the original 
premium based on the ratio of the losses in excess of the Company’s retention to the reinsurers’ coverage limit.

Catastrophe reinsurance premiums for the Company’s primary reinsurance programs, the Preferred NC Program and the FHCF 
reduced earned premiums for the years ended December 31, 2011, 2010 and 2009 by the following:

DOLLARS IN MILLIONS
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Ceded Catastrophe Reinsurance Premiums..................................................................

$

$

2011

2010

2009

20.0
0.1
0.8
2.3
23.2

$

$

21.9
0.3
0.8
3.6
26.6

$

$

22.4
0.3
1.5
4.3
28.5

Catastrophe reinsurance premiums for the year ended December 31, 2011 for the Life and Health Insurance segment in the 
preceding table includes a reduction of $0.2 million in the Company’s estimated reinsurance reinstatement premiums for prior 
years.  Catastrophe reinsurance premiums for the Life and Health Insurance segment in the preceding table includes reinsurance 
reinstatement premiums of $0.6 million and $0.7 million for the years ended December 31, 2010 and 2009, respectively, to 
reinstate coverage following certain hurricanes.

Catastrophe losses and LAE (including development), net of reinsurance recoveries, for the years ended December 31, 2011, 
2010 and 2009 by business segment are presented below.

DOLLARS IN MILLIONS
Preferred ................................................................................................................................
Specialty ................................................................................................................................
Direct .....................................................................................................................................
Life and Health Insurance .....................................................................................................
Total Catastrophe Losses and LAE .......................................................................................

2011
138.7
3.9
7.2
7.6
157.4

$

$

$

$

2010

2009

65.2
3.0
2.0
7.9
78.1

$

$

29.3
4.2
3.4
6.6
43.5

111

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 20. CATASTROPHE REINSURANCE (Continued)

Total Catastrophe loss and LAE reserves, net of reinsurance recoverables, developed favorably by $6.4 million, $1.2 million 
and $18.1 million for the years ended December 31, 2011, 2010 and 2009, respectively.  The Preferred segment reported 
favorable catastrophe reserve development of $5.5 million, $4.9 million and $18.3 million for the years ended December 31, 
2011, 2010 and 2009, respectively. The Life and Health Insurance segment reported adverse catastrophe reserve development of 
$3.4 million for the year ended December 31, 2010, and favorable catastrophe reserve development of $1.5 million and $0.1 
million for the years ended December 31, 2011 and 2009, respectively. 

In the second quarter of 2011, the United States experienced a high volume of spring storms, including a record level of 
tornadoes in April. In the third quarter of 2011, the Company incurred claims related to Hurricane Irene. Catastrophe losses and 
LAE for the year ended December 31, 2011 include $22.1 million related to Hurricane Irene, of which $21.2 million is included 
in the Preferred segment. 

For the year ended December 31, 2010, compared to 2009, the Preferred segment experienced a higher severity of catastrophe 
losses, due in part to a catastrophe loss of $12.9 million resulting from damage caused by hail in the state of Arizona in the 
fourth quarter of 2010. No major hurricanes that significantly impacted the Company made landfall in the United States during 
2010 or 2009. 

Insurance Expenses for the year ended December 31, 2009 includes a reduction of expense of $2.8 million due to a decrease in 
the Company’s estimate of its share of assessments from TWIA.

The process of estimating and establishing reserves for catastrophe losses is inherently uncertain and the actual ultimate cost of 
a claim, net of actual reinsurance recoveries, may vary materially from the estimated amount reserved. The Company’s 
estimates of direct catastrophe losses are generally based on inspections by claims adjusters and historical loss development 
experience for areas that have not been inspected or for claims that have not yet been reported. The Company’s estimates of 
direct catastrophe losses are based on the coverages provided by its insurance policies. The Company’s homeowners and 
dwellings insurance policies do not provide coverage for losses caused by floods, but generally provide coverage for physical 
damage caused by wind or wind driven rain. Accordingly, the Company’s estimates of direct losses for homeowners and 
dwellings insurance do not include losses caused by flood. Depending on the policy, automobile insurance may provide 
coverage for losses caused by flood. Estimates of the number and severity of claims ultimately reported are influenced by many 
variables, including, but not limited to, repair or reconstruction costs and determination of cause of loss, that are difficult to 
quantify and will influence the final amount of claim settlements. All these factors, coupled with the impact of the availability 
of labor and material on costs, require significant judgment in the reserve setting process. A change in any one or more of these 
factors is likely to result in an ultimate net claim cost different from the estimated reserve. The Company’s estimates of indirect 
losses from residual market assessments are based on a variety of factors, including, but not limited to, actual or estimated 
assessments provided by or received from the assessing entity, insurance industry estimates of losses, and estimates of the 
Company’s market share in the assessable states. Actual assessments may differ materially from these estimated amounts.

NOTE 21. OTHER REINSURANCE

In addition to the reinsurance programs described in Note 20, “Catastrophe Reinsurance,” to the Consolidated Financial 
Statements, Kemper’s insurance subsidiaries utilize other reinsurance arrangements to limit their maximum loss, provide 
greater diversification of risk and to minimize exposures on larger risks. The ceding of insurance does not discharge the primary 
liability of the original insurer. Accordingly, insurance reserve liabilities are reported gross of any estimated recovery from 
reinsurers in the Consolidated Balance Sheets. Amounts recoverable from reinsurers are estimated in a manner consistent with 
the insurance reserve liability and are included in Other Receivables in the Consolidated Balance Sheets.

Earned Premiums ceded on long-duration and short-duration policies were not material for the years ended December 31, 2011, 
2010 and 2009. Certain insurance subsidiaries assume business from other insurance companies and involuntary pools. Earned 
Premiums assumed on long-duration and short-duration policies for the years ended December 31, 2011, 2010 and 2009 were:

DOLLARS IN MILLIONS
Earned Premiums Assumed From:

2011

2010

2009

Capitol...............................................................................................................................
ORCC ...............................................................................................................................
Other .................................................................................................................................
Total Earned Premiums Assumed..........................................................................................

$

$

27.9
9.0
6.8
43.7

$

$

30.1
9.6
6.0
45.7

$

$

35.8
10.2
5.4
51.4

112

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 21. OTHER REINSURANCE (Continued)

Trinity and Capitol are parties to a quota share reinsurance agreement whereby Trinity assumes 100% of the business written by 
Capitol. Capitol is a mutual insurance company and, accordingly, is owned by its policyholders. five employees of the 
Company serve as directors of Capitol’s five member board of directors. nine employees of the Company also serve as directors 
of Capitol’s wholly owned subsidiary’s, ORCC’s, nine member board of directors. Trinity and ORCC are parties to a quota 
share reinsurance agreement whereby Trinity assumes 100% of the business written by ORCC. Kemper’s subsidiary, United 
Insurance, provides claims and administrative services to Capitol and ORCC. In addition, agents appointed by Kemper’s 
subsidiary, Reliable, and employed by United Insurance, are also appointed by Capitol and ORCC to sell property insurance 
products. The Company also provides certain investment services to Capitol and ORCC.

NOTE 22. FAIR VALUE MEASUREMENTS

The Company classifies its Investments in Fixed Maturities and Equity Securities as available for sale and reports these 
investments at fair value. The Company classifies certain investments in mutual funds included in Other Investments as trading 
securities and reports these investments at fair value. The Company has no material liabilities that are measured and reported at 
fair value.

The valuation of assets measured at fair value in the Company’s Consolidated Balance Sheet at December 31, 2011 is 
summarized below:

DOLLARS IN MILLIONS
Fixed Maturities:

Fair Value Measurements

Quoted Prices
in Active Markets
for Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Fair Value
Dec. 31,
2011

U.S. Government and Government Agencies and
Authorities .........................................................

$

States and Political Subdivisions ..........................
Corporate Securities:

Bonds and Notes...............................................
Redeemable Preferred Stocks...........................
Mortgage and Asset Backed.............................
Total Investments in Fixed Maturities .......................
Equity Securities:

Preferred Stocks:

Finance, Insurance and Real Estate..................
Other Industries ................................................

Common Stocks:

Manufacturing ..................................................
Other Industries ................................................

Other Equity Interests:

Exchange Traded Funds ...................................
Limited Liability Companies and Limited

Partnerships...................................................

Total Investments in Equity Securities ......................
Other Investments:

$

153.6
—

$

338.1
1,852.6

$

—
—

—
—
—
153.6

—
—

74.7
42.8

66.6

—
184.1

2,107.2
75.6
4.8
4,378.3

86.7
14.9

5.0
—

—

—
106.6

235.1
6.1
0.3
241.5

—
5.6

3.7
4.2

—

93.1
106.6

491.7
1,852.6

2,342.3
81.7
5.1
4,773.4

86.7
20.5

83.4
47.0

66.6

93.1
397.3

Trading Securities .................................................
Total ...........................................................................

$

4.4
342.1

$

—
4,484.9

$

—
348.1

$

4.4
5,175.1

113

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 22. FAIR VALUE MEASUREMENTS (Continued)

The valuation of assets measured at fair value in the Company’s Consolidated Balance Sheet at December 31, 2010 is 
summarized below:

DOLLARS IN MILLIONS
Fixed Maturities:

Quoted Prices
in Active Markets
for Identical
Assets
(Level 1)

Fair Value Measurements
Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Fair Value
Dec. 31,
2010

U.S. Government and Government Agencies and
Authorities .........................................................

$

States and Political Subdivisions ..........................
Corporate Securities:

Bonds and Notes...............................................
Redeemable Preferred Stocks...........................
Mortgage and Asset Backed.............................
Total Investments in Fixed Maturities .......................
Equity Securities:

Preferred Stocks:

Finance, Insurance and Real Estate..................
Other Industries ................................................

Common Stocks:

Intermec............................................................
Manufacturing ..................................................
Other Industries ................................................

Other Equity Interests:

Exchange Traded Funds ...................................
Limited Liability Companies and Limited

Partnerships...................................................

Total Investments in Equity Securities ......................
Other Investments:

$

281.0
—

$

255.9
1,792.8

$

—
—

—
—
—
281.0

—
—

137.5
82.9
41.5

79.2

—
341.1

1,902.8
83.8
7.9
4,043.2

97.7
17.0

—
4.7
—

—

—
119.4

146.2
4.5
0.4
151.1

—
10.4

—
2.0
2.3

—

75.2
89.9

536.9
1,792.8

2,049.0
88.3
8.3
4,475.3

97.7
27.4

137.5
89.6
43.8

79.2

75.2
550.4

Trading Securities .................................................
Total ...........................................................................

$

5.1
627.2

$

—
4,162.6

$

—
241.0

$

5.1
5,030.8

The Company’s investments in Fixed Maturities that are classified as Level 1 in the two preceding tables primarily consist of 
U.S. Treasury Bonds and Notes. The Company’s investments in Equity Securities that are classified as Level 1 in the two 
preceding tables consist of either investments in publicly-traded common stocks, or exchange traded funds. The Company’s 
investments in Fixed Maturities that are classified as Level 2 in the two preceding tables primarily consist of investments in 
corporate bonds and redeemable preferred stocks, state and municipal bonds, and bonds and mortgage-backed securities of U.S. 
government agencies. The Company’s investments in Equity Securities that are classified as Level 2 in the two preceding tables 
primarily consist of investments in preferred stocks. The Company uses a leading, nationally recognized provider of market 
data and analytics to price the vast majority of the Company’s Level 2 measurements. The provider utilizes evaluated pricing 
models that vary by asset class and incorporate available trade, bid and other market information. Because many fixed maturity 
securities do not trade on a daily basis, the provider’s evaluated pricing applications apply available information through 
processes such as benchmark curves, benchmarking of like securities, sector groupings, and matrix pricing to prepare 
evaluations. In addition, the provider uses model processes to develop prepayment and interest rate scenarios. The pricing 
provider’s models and processes also take into account market convention. For each asset class, teams of its evaluators gather 
information from market sources and integrate relevant credit information, perceived market movements and sector news into 
the evaluated pricing applications and models. The Company generally validates the measurements obtained from its primary 
pricing provider by comparing them with measurements obtained from one additional pricing provider that provides either 
prices from recent market transactions or quotes in inactive markets or evaluations based on its own proprietary models.

114

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 22. FAIR VALUE MEASUREMENTS (Continued)

The Company investigates significant differences related to the values provided. On completion of its investigation, 
management exercises judgment to determine the price selected and whether adjustments, if any, to the price obtained from the 
Company’s primary pricing provider would warrant classification of the price as Level 3. In instances where a measurement 
cannot be obtained from either pricing provider, the Company generally will evaluate bid prices from one or more binding 
quotes obtained from market makers to value investments in inactive markets and classified by the Company as Level 2. The 
Company generally classifies securities when it receives non-binding quotes or indications as Level 3 securities unless the 
Company can validate the quote or indication against recent transactions in the market. For securities classified as Level 3, the 
Company either uses valuations provided by third party fund managers, third party appraisers or the Company’s own internal 
valuations. These valuations typically employ valuation techniques, including earning multiples based on comparable public 
securities, industry specific non-earnings based multiples or discounted cash flow models. Valuations classified as Level 3 by 
the Company generally consist of investments in various private placement securities of non-rated entities. In rare cases, if the 
private placement security has only been outstanding for a short amount of time, the Company, after considering the initial 
assumptions used in acquiring an investment, considers the original purchase price as representative of the fair value.

Information by security type pertaining to the changes in the fair value of the Company’s investments classified as Level 3 for 
the year ended December 31, 2011 is presented below:

DOLLARS IN MILLIONS
Balance at Beginning of Year.........................
Total Gains (Losses):

Included in Consolidated Statement of

Income ....................................................

Included in Other Comprehensive Income

Purchases ........................................................
Settlements......................................................
Sales................................................................
Transfers into Level 3 from Level 2 ...............
Balance at December 31, 2011 .......................

$

Fixed Maturities

Equity Securities

Corporate
Bonds
and
Notes

Redeemable
Preferred
Stocks

Mortgage
and
Asset
Backed

Preferred
and
Common
Stocks

Other
Equity
Interests

Total

$

146.2

$

4.5

$

0.4

$

14.7

$

75.2

$

241.0

(0.7)

3.4
131.6
(50.3)
(0.5)
5.4
235.1

$

—

1.6
—
—
—
—
6.1

$

—

—
—
(0.1)
—
—
0.3

$

4.5
(3.1)
3.5
(0.4)
(5.7)
—
13.5

$

4.3
(6.2)
39.3
(19.5)
—
—
93.1

$

8.1
(4.3)
174.4
(70.3)
(6.2)
5.4
348.1

The Company’s policy is to recognize transfers between levels as of the end of the reporting period. Transfers between levels 1 
and 2 were not significant for the year ended December 31, 2011. Included in Other Equity Interests at December 31, 2011 in 
the preceding table is $84.1 million of private equity funds and mezzanine debt funds which the Company has unfunded 
commitments of $77.1 million. These funds cannot be redeemed, instead distributions are received through the liquidation of 
the underlying investments of the fund. It is estimated that the assets of these funds will be liquidated and distributed to the 
Company between 2012 and 2021.

115

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 22. FAIR VALUE MEASUREMENTS (Continued)

Information by security type pertaining to the changes in the fair value of the Company’s investments classified as Level 3 for 
the year ended December 31, 2010 is presented below:

DOLLARS IN MILLIONS
Balance at Beginning of Year.........................
Total Gains (Losses):

Included in Consolidated Statement of

Income ....................................................

Included in Other Comprehensive Income
Purchases ........................................................
Settlements......................................................
Sales................................................................
Transfers Into Level 3 from Level 2...............
Transfers out of Level 3 into Level 2 .............
Balance at End of Period ................................

Fixed Maturities

Equity Securities

Corporate
Bonds
and
Notes

Redeemable
Preferred
Stocks

Mortgage
and
Asset
Backed

Preferred
and
Common
Stocks

Other
Equity
Interests

Total

$

124.8

$

70.1

$

4.9

$

14.0

$

39.1

$

252.9

(4.0)

8.9

43.5

(26.9)

(0.3)

0.2

—

(7.0)
2.5

6.6
(67.7)
—

—

—

$

146.2

$

4.5

$

—
(1.1)
—
(0.3)
—

—
(3.1)
0.4

(1.8)
4.8

1.3
(3.6)
—

—

—

0.7

16.1

21.0
(1.7)
—

—

—

$

14.7

$

75.2

$

(12.1)
31.2

72.4
(100.2)
(0.3)
0.2
(3.1)
241.0

Transfers between levels 1 and 2 were not significant for the year ended December 31, 2010. Included in Other Equity Interests 
at December 31, 2010 in the preceding table is $59.1 million of private equity funds and mezzanine debt funds which the 
company has unfunded commitments of $68.6 million. These funds cannot be redeemed, instead distributions are received 
through the liquidation of the underlying investments of the fund. It is estimated that the assets of these funds will be liquidated 
and distributed to the Company between 2011 and 2021.

NOTE 23. CONTINGENCIES

In the ordinary course of its businesses, the Company is involved in legal proceedings, including lawsuits, regulatory 
examinations and inquiries. Based on currently available information, the Company does not believe that it is reasonably 
possible that any of its pending legal proceedings will have a material effect on the Company’s financial statements.  

NOTE 24. RELATED PARTIES

One of Kemper’s directors, Mr. Fayez Sarofim, is the Chairman of the Board, President and the majority shareholder of FS&C, 
a registered investment advisory firm. In the second quarter of 2010, Kemper’s subsidiary, Trinity, entered into an agreement 
with FS&C whereby FS&C provides investment management services with respect to certain assets of Trinity for a fee based 
on the fair market value of the assets under management. Such agreement is terminable by either party at any time upon 30 days 
advance written notice. At December 31, 2011, Trinity had $115.2 million in assets managed by FS&C. Investment Expenses 
incurred in connection with such agreement were $0.3 million and $0.1 million for the years ended December 31, 2011 and 
2010, respectively. FS&C did not provide investment management services to Trinity in 2009.

FS&C also provides investment management services with respect to certain funds of the Company’s defined benefit pension 
plans. The Company’s defined benefit pension plans had $107.1 million, $98.3 million and $84.3 million, in assets managed by 
FS&C at December 31, 2011, 2010 and 2009, respectively. The Company’s defined benefit pension plans incurred, in the 
aggregate, expenses of $0.3 million, $0.3 million and $0.3 million to FS&C for the years ended December 31, 2011, 2010 and 
2009, respectively.

With respect to the Company’s defined contribution plans, one of the alternative investment choices afforded to participating 
employees is the Dreyfus Appreciation Fund, an open-end, diversified managed investment fund. FS&C provides investment 
management services to the Dreyfus Appreciation Fund as a sub-investment advisor. According to published reports filed by 
FS&C with the SEC, the Dreyfus Appreciation Fund pays monthly fees to FS&C according to a graduated schedule computed 
at an annual rate based on the value of the Dreyfus Appreciation Fund’s average daily net assets. The Company does not 
compensate FS&C for services provided to the Dreyfus Appreciation Fund. Participants in the Company’s defined contribution 
plans had allocated $19.3 million, $18.2 million and $16.9 million for investment in the Dreyfus Appreciation Fund at 

116

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 24. RELATED PARTIES (Continued)

December 31, 2011, 2010 and 2009, respectively, representing 7%, 6% and 7% of the total amount invested in the Company’s 
defined contribution plans at December 31, 2011, 2010 and 2009, respectively.

Kemper’s Life and Health Insurance segment paid $0.2 million, $0.1 million and $0.2 million to Intermec for the years ended 
December 31, 2011, 2010 and 2009, respectively, for the maintenance of hand held computers previously purchased from the 
Company’s former investee, Intermec.

The Company believes that the transactions described above have been provided on terms no less favorable to the Company 
than could have been negotiated with non-affiliated third parties.

As described in Note 21, “Other Reinsurance,” to the Consolidated Financial Statements, the Company also has certain 
relationships with Capitol, a mutual insurance company which is owned by its policyholders, and its subsidiary, ORCC.

117

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 25. QUARTERLY FINANCIAL INFORMATION (Unaudited)

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS
Revenues:

Earned Premiums.........................................................................
Net Investment Income................................................................
Other Income ...............................................................................
Net Realized Gains (Losses) on Sales of Investments ................
Other-than-temporary Impairment Losses:

Total Other-than-temporary Impairment Losses.....................
Portion of Losses Recognized in Other Comprehensive

Income.................................................................................
Net Impairment Losses Recognized in Earnings.........................
Total Revenues.................................................................................
Expenses:

Policyholders’ Benefits and Incurred Losses and Loss

Adjustment Expenses...............................................................
Insurance Expenses .....................................................................
Write-off of Other Intangibles Acquired.....................................
Interest and Other Expenses ........................................................
Total Expenses..................................................................................
Income (Loss) from Continuing Operations before Income Taxes..
Income Tax Benefit (Expense).........................................................
Income (Loss) from Continuing Operations ....................................
Discontinued Operations:

Income from Discontinued Operations before Income Taxes.....
Income Tax Benefit (Expense)....................................................
Income (Loss) from Discontinued Operations .................................
Net Income (Loss) ............................................................................
Income (Loss) from Continuing Operations Per Unrestricted

Share: ............................................................................................
Basic ............................................................................................
Diluted .........................................................................................

Net Income (Loss) Per Unrestricted Share:

Basic ............................................................................................
Diluted .........................................................................................

Dividends Paid to Shareholders Per Share .......................................

Three Months Ended (Unaudited)

Mar 31,
2011

Jun 30,
2011

Sep 30,
2011

Dec 31,
2011

Year
Ended

Dec 31,
2011

$

546.0

$

548.1

$

543.0

$

536.5

$ 2,173.6

81.2

0.2

14.2

82.9

0.2

17.8

58.6

0.4
(4.2)

75.3

0.2

5.9

298.0

1.0

33.7

(0.4)

(1.3)

(5.0)

(4.7)

(11.4)

—
(0.4)
641.2

392.3

161.9

—

19.7

573.9

67.3
(19.7)
47.6

9.4
(2.9)
6.5

54.1

$

0.78

0.78

0.89

0.89

0.24

$

$

$

$

$

$

$

$

$

$

$

—
(1.3)
647.7

477.1

166.3

—

20.9

664.3
(16.6)
10.0
(6.6)

9.3
(3.2)
6.1
(0.5)

(0.11)
(0.11)

(0.01)
(0.01)

0.24

$

$

$

$

$

$

—
(5.0)
592.8

399.6

172.6

—

21.4

593.6
(0.8)
4.6

3.8

0.6

0.3

0.9

4.7

0.06

0.06

0.08

0.08

0.24

$

$

$

$

$

$

0.1
(4.6)
613.3

0.1
(11.3)
2,495.0

376.7

168.5

13.5

21.9

1,645.7

669.3

13.5

83.9

580.6

2,412.4

32.7
(6.6)
26.1

0.2
(0.9)
(0.7)
25.4

0.43

0.43

0.42

0.42

0.24

$

$

$

$

$

$

82.6
(11.7)
70.9

19.5
(6.7)
12.8

83.7

1.17

1.17

1.38

1.38

0.96

The sum of quarterly per share amounts does not equal per share amounts for the year due to differences in weighted-average shares and/or equivalent shares 
outstanding for each of the periods presented.

118

 
Kemper Corporation and Subsidiaries
Notes to the Consolidated Financial Statements (Continued)

NOTE 25. QUARTERLY FINANCIAL INFORMATION (Unaudited) (Continued)

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS
Revenues:

Earned Premiums.........................................................................
Net Investment Income................................................................
Other Income ...............................................................................
Net Realized Gains on Sales of Investments...............................
Other-than-temporary Impairment Losses:

Total Other-than-temporary Impairment Losses.....................
Portion of Losses Recognized in Other Comprehensive

(Income) Loss .....................................................................
Net Impairment Losses Recognized in Earnings.........................
Total Revenues.................................................................................
Expenses:

Policyholders’ Benefits and Incurred Losses and Loss

Adjustment Expenses...............................................................
Insurance Expenses .....................................................................
Write-off of Goodwill..................................................................
Interest and Other Expenses ........................................................
Total Expenses..................................................................................
Income from Continuing Operations before Income Taxes and

Equity in Net Loss of Investee......................................................
Income Tax Expense ........................................................................
Income from Continuing Operations before Equity in Net Income
(Loss) of Investee .........................................................................
Equity in Net Income (Loss) of Investee .........................................
Income from Continuing Operations................................................
Discontinued Operations:

Income from Discontinued Operations before Income Taxes.....
Income Tax Expense....................................................................
Income from Discontinued Operations ............................................
Net Income .......................................................................................
Income from Continuing Operations Per Unrestricted Share:

Basic ............................................................................................
Diluted .........................................................................................

Net Income Per Unrestricted Share:

Basic ............................................................................................
Diluted .........................................................................................
Dividends Paid to Shareholders Per Share .......................................

Three Months Ended (Unaudited)

Mar 31,
2010

Jun 30,
2010

Sep 30,
2010

Dec 31,
2010

Year
Ended

Dec 31,
2010

$

581.5

$

578.1

$

568.2

$

561.6

$ 2,289.4

80.3

0.3

4.5

81.3

0.3

2.9

79.4

0.4

7.2

84.7

0.3

28.0

325.7

1.3

42.6

(6.2)

(4.1)

(3.6)

(3.8)

(17.7)

3.0
(3.2)
663.4

(0.8)
(4.9)
657.7

(1.0)
(4.6)
650.6

—
(3.8)
670.8

1.2
(16.5)
2,642.5

417.1

168.5

—

16.4

602.0

419.1

169.4

—

17.4

605.9

403.9

168.9

14.8

16.1

603.7

407.1

168.7

—

18.4

1,647.2

675.5

14.8

68.3

594.2

2,405.8

61.4
(17.4)

51.8
(14.9)

46.9
(14.3)

76.6
(20.9)

44.0

0.7

44.7

5.6
(2.1)
3.5

48.2

0.72

0.72

0.77

0.77

0.22

$

$

$

$

$

$

36.9
(0.5)
36.4

2.5
(1.1)
1.4

37.8

0.59

0.59

0.61

0.61

0.22

$

$

$

$

$

$

32.6
(0.3)
32.3

5.6
(2.2)
3.4

35.7

0.52

0.52

0.58

0.58

0.22

$

$

$

$

$

$

55.7

—

55.7

12.1
(4.9)
7.2

62.9

0.91

0.91

1.03

1.03

0.22

$

$

$

$

$

$

236.7
(67.5)

169.2
(0.1)
169.1

25.8
(10.3)
15.5

184.6

2.73

2.73

2.98

2.98

0.88

$

$

$

$

$

$

The sum of quarterly per share amounts does not equal per share amounts for the year due to differences in weighted-average shares and/or equivalent shares 
outstanding for each of the periods presented.

119

 
 
Report of Independent Registered 
Public Accounting Firm

TO THE SHAREHOLDERS AND BOARD OF DIRECTORS OF KEMPER CORPORATION

We have audited the accompanying consolidated balance sheets of Kemper Corporation (formerly Unitrin, Inc.) and 
subsidiaries (the “Company”) as of December 31, 2011 and 2010, and the related consolidated statements of income, 
shareholders' equity and comprehensive income, and cash flows for each of the three years in the period ended December 31, 
2011.  Our audits also included the financial statement schedules listed in Item 15. We also have audited the Company's internal 
control over financial reporting as of December 31, 2011, based on criteria established in Internal Control-Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  The Company's management 
is responsible for these financial statements and financial statement schedules, for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the 
accompanying Management Report on Internal Control.  Our responsibility is to express an opinion on these financial 
statements and financial statement schedules and an opinion on the effectiveness of the Company's internal control over 
financial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements are free of material misstatement and whether effective internal control over financial reporting was maintained in 
all material respects.  Our audits of the financial statements included examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by 
management, and evaluating the overall financial statement presentation.  Our audit of internal control over financial reporting 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk.  Our 
audits also included performing such other procedures as we considered necessary in the circumstances.  We believe that our 
audits provide a reasonable basis for our opinions.

A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's 
principal executive and principal financial officers, or persons performing similar functions, and effected by the company's 
board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.  A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of 
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that 
could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper 
management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely 
basis.  Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods 
are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial 
position of Kemper Corporation and subsidiaries as of December 31, 2011 and 2010, and the results of its operations and its 
cash flows for each of the three years in the period ended December 31, 2011, in conformity with accounting principles 
generally accepted in the United States of America.  Also, in our opinion, such financial statement schedules, when considered 
in relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, the information 
set forth herein.  Also, in our opinion, the Company maintained, in all material respects, effective internal control over financial 
reporting as of December 31, 2011, based on the criteria established in Internal Control-Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission.

As discussed in Note 2 to the consolidated financial statements, the Company changed its method of recognizing and presenting 
other-than-temporary impairments in 2009.

/s/ Deloitte & Touche LLP
Chicago, Illinois
February 17, 2012 

120

 
Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

Not Applicable

Item 9A.  Controls and Procedures.

Disclosure Controls and Procedures

The Company’s management, with participation of the Company’s Chief Executive Officer and Chief Financial Officer, has 
evaluated the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) 
and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period 
covered by this report. Based on such evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have 
concluded that, as of the end of such period, the Company’s disclosure controls and procedures are effective in ensuring that 
information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, 
processed, summarized and reported, within the time periods specified by the SEC’s rules and forms, and accumulated and 
communicated to the Company’s management, including the Company’s Chief Executive Officer and Chief Financial Officer, 
as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Controls Over Financial Reporting

There have not been any changes in the Company’s internal control over financial reporting (as such term is defined in Rules 
13a-15(f) and 15d-15(f) under the Exchange Act) during the fiscal quarter ended December 31, 2011 that have materially 
affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Management Report on Internal Control Over Financial Reporting

We, as management of the Company, are responsible for establishing and maintaining adequate internal control over financial 
reporting. Pursuant to the rules and regulations of the SEC, internal control over financial reporting is a process designed by, or 
under the supervision of, a company’s principal executive and principal financial officers, or persons performing similar 
functions, and effected by the company’s board of directors, management and other personnel, to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles and includes those policies and procedures that:

• 

• 

• 

Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and 
dispositions of the assets of the company;

Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements 
in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and

Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition 
of the company’s assets that could have a material effect on the financial statements.

Management has evaluated the effectiveness of its internal control over financial reporting as of December 31, 2011, based on 
the control criteria established in a report entitled Internal Control—Integrated Framework, issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. Based on such evaluation, we have concluded that the Company’s 
internal control over financial reporting is effective as of December 31, 2011.

The independent registered public accounting firm of Deloitte & Touche LLP, as auditors of Kemper’s consolidated financial 
statements, has issued an attestation report on the effectiveness of management’s internal control over financial reporting based 
on criteria established in Internal Control—Integrated Framework, issued by the Committee of Sponsoring Organizations of the 
Treadway Commission.

/S/    DONALD G. SOUTHWELL        
Donald G. Southwell
Chairman, President and Chief Executive Officer

/S/    DENNIS R. VIGNEAU        
Dennis R. Vigneau
Senior Vice President and Chief Financial Officer

February 17, 2012 

121

 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting

The attestation report of the independent registered public accounting firm, Deloitte & Touche LLP, on the Company’s internal 
control over financial reporting is included in Item 8 under the heading “Report of Independent Registered Public Accounting 
Firm,” and is incorporated herein by reference.

Item 9B.  Other Information.

None

122

 
Item 10. 

Directors, Executive Officers and Corporate Governance.

PART III

The information required by this Item is incorporated herein by reference to the sections captioned “Election of Directors,” 
“Kemper Executive Officers,” “Ownership of Kemper Common Stock” and “Corporate Governance” in the Proxy Statement 
for Kemper’s 2012 Annual Meeting of Shareholders. Kemper plans to file such proxy statement within 120 days after 
December 31, 2011, the end of Kemper’s fiscal year.

Kemper’s code of ethics applicable to its chief executive officer, chief financial officer and principal accounting officer (“Code 
of Ethics for Senior Financial Executives”) is posted in the “Governance” section of Kemper’s website, kemper.com. Kemper 
also intends to disclose any future amendments to, and any waivers from (though none are anticipated), the Code of Ethics for 
Senior Financial Executives in the “Governance” section of its website.

Item 11. 

Executive Compensation.

The information required by this Item is incorporated herein by reference to the sections captioned “Executive Compensation,” 
“Executive Officer Compensation and Benefits,” “Director Compensation,” “Compensation Committee Interlocks and Insider 
Participation,” and “Compensation Committee Report” in the Proxy Statement for Kemper’s 2012 Annual Meeting of 
Shareholders. The Compensation Committee Report to be included in such Proxy Statement shall be deemed to be furnished in 
this report and shall not be incorporated by reference into any filing under the Securities Act of 1933 or the Exchange Act as a 
result of such furnishing in this Item 11.

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The information required by this Item is set forth in the table below and incorporated herein by reference to the section 
captioned “Ownership of Kemper Common Stock” in the Proxy Statement for Kemper’s 2012 Annual Meeting of Shareholders.

Equity Compensation Plan Information

Plan Category
Equity Compensation Plans Approved by

Security Holders...............................................

Equity Compensation Plans Not Approved by

Security Holders...............................................
Total.....................................................................

Number of Securities
to be Issued Upon
Exercise of
Outstanding Options,
Warrants and Rights

Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights

Number of Securities
Remaining Available
for Future Issuance
Under Equity
Compensation Plans
or Programs 

3,632,398

$

—
3,632,398

$

40.70

—
40.70

9,900,450

—
9,900,450

Item 13. 

Certain Relationships and Related Transactions, and Director Independence.

The information required by this Item is incorporated herein by reference to the sections captioned “Related Person 
Transactions” and “Director Independence” in the Proxy Statement for Kemper’s 2012 Annual Meeting of Shareholders.

Item 14. 

Principal Accounting Fees and Services.

The information required by this Item is incorporated by reference to the section captioned “Independent Registered Public 
Accountant” in the Proxy Statement for Kemper’s 2012 Annual Meeting of Shareholders.

123

 
 
Item 15. 

Exhibits, Financial Statement Schedules.

(a) Documents filed as part of this Report

PART IV

1.  Financial Statements. The consolidated balance sheets of Kemper and subsidiaries as of December 31, 2011 and 2010, and 
the consolidated statements of income, cash flows and shareholders’ equity and comprehensive income for the years ended 
December 31, 2011, 2010 and 2009, together with the notes thereto and the report of Deloitte & Touche LLP thereon 
appearing in Item 8 are included in this 2011 Annual Report.

2.  Financial Statement Schedules. The following five financial statement schedules are included on the pages immediately 
following the signature pages hereof. Schedules not listed here have been omitted because they are not applicable or not 
material or the required information is included in the Consolidated Financial Statements.

Schedule I Investments Other Than Investments in Related Parties

Schedule II Parent Company Financial Statements

Schedule III Supplementary Insurance Information

Schedule IV Reinsurance Schedule

Schedule VI Supplemental Information Concerning Property-Casualty Insurance Operations

The Report of Independent Registered Public Accounting Firm, Deloitte & Touche LLP, with regards to the Financial 
Statement Schedules listed above, is incorporated by reference to the Report of Independent Registered Public Accountant 
included in Item 8.

3.  Exhibits. The following exhibits are either filed as a part hereof or are incorporated by reference. Exhibit numbers 

correspond to the numbering system in Item 601 of Regulation S-K. Exhibits 10.1 through 10.25 relate to compensatory 
plans incorporated by reference as exhibits hereto pursuant to Item 15(b) of Form 10-K.

3.1

3.2

4.1

4.2

4.3

4.4

10.1

10.2

10.3

10.4

10.5

10.6

Restated Certificate of Incorporation (Incorporated herein by reference to Exhibit 3.1 to Kemper's Current Report
on Form 8-K filed August 29, 2011).

Amended and Restated Bylaws (Incorporated herein by reference to Exhibit 3.2 to Kemper's Current Report on
Form 8-K filed August 29, 2011).

Rights Agreement between Kemper and Computershare Trust Company, N.A. as successor Rights Agent, including
the Form of Certificate of Designation, Preferences and Rights of Series A Junior Participating Preferred Stock, the
Form of Rights Certificate and the Summary of Rights to Purchase Preferred Stock, dated as of August 4, 2004 and
amended May 4, 2006 and October 9, 2006. (Incorporated herein by reference to Exhibit 4.1 to Kemper's Quarterly
Report on Form 10-Q filed August 3, 2009).

Indenture dated as of June 26, 2002, by and between Kemper and The Bank of New York Trust Company, N.A., as
successor trustee to BNY Midwest Trust Company, as Trustee (Incorporated herein by reference to Exhibit 4.1 to
Kemper’s Current Report on Form 8-K filed May 14, 2007).

Officers’ Certificate, including form of Senior Note with respect to Kemper's 6.00% Senior Notes due May 15, 2017
(Incorporated herein by reference to Exhibit 4.2 to Kemper's Current Report on Form 8-K filed May 14, 2007).

Officers’ Certificate, including the form of Senior Note with respect to Kemper's 6.00% Senior Notes due
November 30, 2015 (Incorporated herein by reference to Exhibit 4.2 to Kemper's Current Report on Form 8-K filed
November 24, 2010).

Kemper 1995 Non-Employee Director Stock Option Plan, as amended and restated effective February 3, 2009
(Incorporated herein by reference to Exhibit 10.2 to Kemper's Annual Report on Form 10-K filed February 4, 2009).

Kemper 1997 Stock Option Plan, as amended and restated effective February 1, 2006 (Incorporated herein by
reference to Exhibit 10.2 to Kemper's Quarterly Report on Form 10-Q filed May 4, 2011).

Kemper 2002 Stock Option Plan, as amended and restated effective February 3, 2009 (Incorporated herein by
reference to Exhibit 10.4 to Kemper's Annual Report on Form 10-K filed February 4, 2009).

Kemper 2005 Restricted Stock and Restricted Stock Unit Plan, as amended and restated effective February 3, 2009
(Incorporated herein by reference to Exhibit 10.5 to Kemper's Annual Report on Form 10-K filed February 4, 2009).

Kemper 2011 Omnibus Equity Plan, as amended and restated effective August 25, 2011 (Incorporated herein by
reference to Exhibit 10.5 to Kemper's Quarterly Report on Form 10-Q filed November 2, 2011).

Form of Stock Option Agreement under the Kemper 1995 Non-Employee Director Stock Option Plan, as of
February 1, 2006 (Incorporated herein by reference to Exhibit 10.6 to Kemper's Quarterly Report on Form 10-Q
filed May 4, 2011).

124

 
10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

Form of Stock Option Agreement under the Kemper 1995 Non-Employee Director Stock Option Plan, as of
February 3, 2009 (Incorporated herein by reference to Exhibit 10.7 to Kemper's Annual Report on Form 10-K filed
February 4, 2009).

Form of Stock Option and SAR Agreement under the Kemper 1997 Stock Option Plan, as of February 1, 2006
(Incorporated herein by reference to Exhibit 10.8 to Kemper's Quarterly Report on Form 10-Q filed May 4, 2011).

Form of Stock Option and SAR Agreement under the Kemper 2002 Stock Option Plan, as of February 1, 2006
(Incorporated herein by reference to Exhibit 10.9 to Kemper's Quarterly Report on Form 10-Q filed May 4, 2011).

Form of Stock Option Agreement (including stock appreciation rights) under the Kemper 2002 Stock Option Plan,
as of February 1, 2011 (Incorporated herein by reference to Exhibit 10.9 to Kemper's Annual Report on Form 10-K
filed February 3, 2011).

Form of Time-Vested Restricted Stock Award Agreement under the Kemper 2005 Restricted Stock and Restricted
Stock Unit Plan, as of February 1, 2011 (Incorporated herein by reference to Exhibit 10.10 to Kemper's Annual
Report on Form 10-K filed February 3, 2011).

Form of Performance-Based Restricted Stock Award Agreement under the Kemper 2005 Restricted Stock and
Restricted Stock Unit Plan, as of February 1, 2011 (Incorporated herein by reference to Exhibit 10.11 to Kemper's
Annual Report on Form 10-K filed February 3, 2011).

Form of Stock Option and SAR Agreement for Non-Employee Directors under the Kemper 2011 Omnibus Equity
Plan, as of August 25, 2011.

Kemper Pension Equalization Plan, as amended and restated effective August 25, 2011 (Incorporated herein by
reference to Exhibit 10.5 to Kemper's Quarterly Report on Form 10-Q filed November 2, 2011).

Kemper Defined Contribution Supplemental Retirement Plan, as amended and restated effective August 25, 2011
(Incorporated herein by reference to Exhibit 10.5 to Kemper's Quarterly Report on Form 10-Q filed November 2,
2011).

Kemper Non-Qualified Deferred Compensation Plan, as amended and restated effective August 25, 2011
(Incorporated herein by reference to Exhibit 10.5 to Kemper's Quarterly Report on Form 10-Q filed November 2,
2011).

Kemper is a party to individual severance agreements (the form of which, as amended and restated effective August
25, 2011, is incorporated by reference to Exhibit 10.17 to Kemper's Quarterly Report on Form 10-Q filed November
2, 2011) with the following executive officers:

Donald G. Southwell (Chairman, President and Chief Executive Officer)

John M. Boschelli (Vice President and Chief Investment Officer)

Lisa M. King (Vice President – Human Resources)

Edward J. Konar (Vice President)

Christopher L. Moses (Vice President and Treasurer)

Scott Renwick (Senior Vice President and General Counsel)

Richard Roeske (Vice President and Chief Accounting Officer)

Dennis J. Sandelski (Vice President – Tax)
Frank J. Sodaro (Vice President – Planning and Analysis)

Dennis R. Vigneau (Senior Vice President and Chief Financial Officer)

Each of the foregoing agreements is identical except that the severance compensation multiple is 3.0 for Mr.
Southwell and 2.0 for the other executive officers.

10.18

10.19

10.20

10.21

10.22

10.23

Kemper Severance Plan, as amended and restated effective August 25, 2011 (Incorporated herein by reference to
Exhibit 10.5 to Kemper's Quarterly Report on Form 10-Q filed November 2, 2011).

Kemper 2009 Performance Incentive Plan, as amended and restated effective August 25, 2011 (Incorporated herein
by reference to Exhibit 10.5 to Kemper's Quarterly Report on Form 10-Q filed November 2, 2011).

Form of Annual Incentive Award Agreement under the Kemper 2009 Performance Incentive Plan, as of January 31,
2012.

Form of Multi-Year Incentive Award Agreement under the Kemper 2009 Performance Incentive Plan, as of January
31, 2012.

Form of Stock Option and SAR Agreement under the Kemper 2011 Omnibus Equity Plan, as of August 25, 2011.

Time-Vested Restricted Stock Award Agreement under the Kemper 2011 Omnibus Equity Plan, as of August 25,
2011.

125

 
10.24

10.25

10.26

12

21

23

24

31.1

31.2

32.1

32.2

101.1

101.2

101.3

101.4

101.5

101.6

Form of Performance-Based Restricted Stock Award Agreement under the Kemper 2011 Omnibus Equity Plan, as
of January 31, 2012.

Kemper is a party to individual Indemnification and Expense Advancement Agreements with each of its directors,
as amended and restated effective February 1, 2012 (Incorporated herein by reference to Exhibit 10.25 to Kemper's
Current Report on Form 8-K filed February 6, 2012).

Credit Agreement, dated as of October 30, 2009, by and among Kemper, the lenders party thereto, Wells Fargo
Bank, National Association, as administrative agent, swing line lender and issuing lender, and JP Morgan Chase
Bank, N.A., as syndication agent. (Incorporated by reference to Exhibit 10.21 to Kemper's Quarterly report on Form
10-Q filed November 2, 2009).

Ratios of Earnings to Fixed Charges

Subsidiaries of Kemper Corporation

Consent of Deloitte & Touche LLP

Power of Attorney (included on the signature page hereof)

Certification of Chief Executive Officer Pursuant to SEC Rule 13a-14(a).

Certification of Chief Financial Officer Pursuant to SEC Rule 13a-14(a).

Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of
the Sarbanes-Oxley Act of 2002 (furnished pursuant to Item 601(b)(32) of Regulation S-K).

Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of
the Sarbanes-Oxley Act of 2002 (furnished pursuant to Item 601(b)(32) of Regulation S-K).

XBRL Instance

XBRL Taxonomy Extension Schema Document

XBRL Taxonomy Extension Calculation Linkbase Document

XBRL Taxonomy Extension Label Linkbase Document

XBRL Taxonomy Extension Presentation Linkbase Document

XBRL Taxonomy Extension Definition Linkbase Document

(b)  Exhibits. Included in Item 15(a)3 above
(c)  Financial Statement Schedules. Included in Item 15(a)2 above

126

 
POWER OF ATTORNEY

Each person whose signature appears below on the following page hereby appoints each of Donald G. Southwell, Chairman, 
President and Chief Executive Officer, Dennis R. Vigneau, Senior Vice President and Chief Financial Officer, and Scott 
Renwick, Senior Vice President and General Counsel, so long as such individual remains an executive officer of Kemper 
Corporation, his true and lawful attorney-in-fact with authority together or individually to execute in the name of each such 
signatory, and with authority to file with the SEC, any and all amendments to this 2011 Annual Report of Kemper Corporation, 
together with any and all exhibits thereto and other documents therewith, necessary or advisable to enable Kemper Corporation 
to comply with the Securities Exchange Act of 1934, as amended, and any rules, regulations, and requirements of the SEC in 
respect thereof, which amendments may make such other changes in the 2011 Annual Report as the aforesaid attorney-in-fact 
executing the same deems appropriate.

SIGNATURES

Pursuant to the requirements of Section 13 of the Securities Exchange Act of 1934, Kemper Corporation has duly caused this 
2011 Annual Report on Form 10-K for the fiscal year ended December 31, 2011 to be signed on its behalf by the undersigned, 
thereunto duly authorized, on February 17, 2012.

KEMPER CORPORATION
(Registrant)

By:

/S/    DONALD G. SOUTHWELL
Donald G. Southwell

Chairman, President, Chief Executive Officer and Director

127

 
 
                                                                                      
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 
persons on behalf of Kemper Corporation in the capacities indicated on February 17, 2012.

Signature

Title

/S/    DONALD G. SOUTHWELL

Donald G. Southwell

Chairman, President, Chief Executive Officer and Director
(principal executive officer)

/S/    DENNIS R. VIGNEAU

Dennis R. Vigneau

/S/    RICHARD ROESKE

Richard Roeske

/S/    JAMES E. ANNABLE

James E. Annable

/S/    DOUGLAS G. GEOGA

Douglas G. Geoga

/S/    REUBEN L. HEDLUND

Reuben L. Hedlund

/S/    JULIE M. HOWARD

Julie M. Howard

/S/    WAYNE KAUTH

Wayne Kauth

/S/    FAYEZ S. SAROFIM

Fayez S. Sarofim

/S/    DAVID P. STORCH

David P. Storch

/S/    RICHARD C. VIE

Richard C. Vie

Senior Vice President and Chief Financial Officer (principal
financial officer)

Vice President and Chief Accounting Officer (principal
accounting officer)

Director

Director

Director

Director

Director

Director

Director

Director

128

 
 
  
  
  
  
  
  
  
  
  
  
  
Financial Statement Schedules and Selected Exhibits

KEMPER CORPORATION AND SUBSIDIARIES
INVESTMENTS OTHER THAN INVESTMENTS IN RELATED PARTIES
DECEMBER 31, 2011
(Dollars in Millions)

SCHEDULE I

Amortized
Cost

Fair Value

Amount
Carried in
Balance Sheet

Fixed Maturities:

Bonds and Notes:

United States Government and Government Agencies and Authorities..............
States and Political Subdivisions .........................................................................
Corporate Securities:

$

439.4
1,705.0

$

491.7
1,852.6

$

491.7
1,852.6

Other Bonds and Notes ...................................................................................
Redeemable Preferred Stocks .........................................................................
Total Investments in Fixed Maturities...........................................................................
Equity Securities:

Preferred Stocks........................................................................................................
Common Stocks........................................................................................................
Other Equity Interests ...............................................................................................
Total Investments in Equity Securities..........................................................................
Equity Method Limited Liability Investments at Cost Plus Cumulative

Undistributed Earnings ..............................................................................................
Loans, Real Estate and Other Investments ....................................................................
Short-term Investments .................................................................................................
Total Investments...........................................................................................................

2,045.0
76.7
4,266.1

112.4
106.0
148.9
367.3

306.3
498.3
247.4
$ 5,685.4

2,347.4
81.7
4,773.4

107.2
130.4
159.7
397.3

XXX.X
XXX.X
XXX.X

$

2,347.4
81.7
4,773.4

107.2
130.4
159.7
397.3

306.3
498.3
247.4
6,222.7

See Accompanying Report of Independent Registered Public Accounting Firm.

SCHI-1

129

 
 
 
KEMPER CORPORATION
PARENT COMPANY BALANCE SHEETS
December 31, 2011 and 2010
(Dollars in Millions)

SCHEDULE II

December 31,
2011

December 31,
2010

ASSETS
Investments in Subsidiaries...............................................................................................................
Fixed Maturities at Fair Value (Cost: 2011 – $13.1; 2010 – $13.1)..................................................
Equity Securities at Fair Value (Cost: 2011 – $5.0; 2010 – $5.0).....................................................
Short-term Investments .....................................................................................................................
Cash...................................................................................................................................................
Other Receivables .............................................................................................................................
Deferred Income Taxes .....................................................................................................................
Other Assets ......................................................................................................................................
Total Assets.......................................................................................................................................
LIABILITIES AND SHAREHOLDERS’ EQUITY
Senior Notes Payable, 6.00% due 2017 (Fair Value: 2011 – $370.3; 2010 – $366.2)......................
Senior Notes Payable, 6.00% due 2015 (Fair Value: 2011 – $262.8; 2010 – $256.1 ).....................
Liabilities for Income Taxes..............................................................................................................
Liabilities for Benefit Plans ..............................................................................................................
Accrued Expenses and Other Liabilities ...........................................................................................
Total Liabilities .................................................................................................................................
Shareholders’ Equity:

Common Stock.............................................................................................................................
Additional Paid-in Capital............................................................................................................
Retained Earnings ........................................................................................................................
Accumulated Other Comprehensive Income ...............................................................................
Total Shareholders’ Equity................................................................................................................
Total Liabilities and Shareholders’ Equity........................................................................................

$

$

$

$

2,766.1
13.1
4.3
77.2
122.4
5.7
57.6
5.9
3,052.3

356.8
248.2
85.3
140.5
5.4
836.2

6.0
743.9
1,208.2
258.0
2,216.1
3,052.3

$

$

$

$

2,840.0
13.2
5.1
41.8
0.4
6.4
58.2
6.7
2,971.8

356.3
247.8
84.3
162.3
7.7
858.4

6.1
751.1
1,198.8
157.4
2,113.4
2,971.8

See Accompanying Report of Independent Registered Public Accounting Firm.

SCHII-1

 
 
KEMPER CORPORATION
PARENT COMPANY STATEMENTS OF INCOME 
FOR THE YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009 
(Dollars in Millions)

Years Ended December 31,
2010

2009

2011

Net Investment Income..........................................................................................................
Net Realized Gains (Losses) on Sales of Investments ..........................................................
Total Revenues ......................................................................................................................
Interest Expense.....................................................................................................................
Other Operating (Income) Expenses .....................................................................................
Total Operating Expenses......................................................................................................
Loss before Income Taxes and Equity in Net Income of Subsidiaries..................................
Income Tax Benefit ...............................................................................................................
Loss before Equity in Net Income of Subsidiaries................................................................
Equity in Net Income of Subsidiaries....................................................................................
Net Income ............................................................................................................................

$

$

0.4
(0.2)
0.2
39.4
10.3
49.7
(49.5)
18.6
(30.9)
114.6
83.7

$

$

1.7
0.5
2.2
34.1
4.3
38.4
(36.2)
13.0
(23.2)
207.8
184.6

$

$

2.2
1.4
3.6
33.2
(0.4)
32.8
(29.2)
10.4
(18.8)
183.5
164.7

See Accompanying Report of Independent Registered Public Accounting Firm.

SCHII-2

 
 
 
 
KEMPER CORPORATION
PARENT COMPANY STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009
(Dollars in Millions)

Years Ended December 31,
2010

2009

2011

Operating Activities:

Net Income........................................................................................................................
Adjustment Required to Reconcile Net Income to Net Cash Provided by Operations:

Equity in Net Income of Subsidiaries ..........................................................................
Cash Dividends from Subsidiaries...............................................................................
Cash Received for Benefit Plan from Subsidiary ........................................................
Cash Contribution to Defined Benefit Plan .................................................................
Net Realized (Gains) Losses on Sales of Investments.................................................
Other, Net.....................................................................................................................
Net Cash Provided by Operating Activities...........................................................................
Investing Activities:

Capital Contributed to Subsidiaries ..................................................................................
Capital Distribution from Subsidiary................................................................................
Maturity of Note Receivable from Subsidiary..................................................................
Purchases of Fixed Maturities ..........................................................................................
Purchases of Common Stocks from Subsidiary................................................................
Sales of Common Stocks ..................................................................................................
Change in Short-term Investments ...................................................................................
Net Cash Provided (Used) by Investing Activities................................................................
Financing Activities:

Notes Payable Proceeds:

$

83.7

$

184.6

$

164.7

(114.6)
70.8
—
(32.2)
0.2
35.5
43.4

—
250.0
—
—
(50.8)
—
(35.4)
163.8

(207.8)
147.4
—
(15.0)
(0.5)
(10.8)
97.9

(110.0)
—
20.0
(13.1)
—
—
10.5
(92.6)

(183.5)
184.4
41.2
—
(1.4)
(45.7)
159.7

(25.0)
—
—
—
—
0.6
(42.4)
(66.8)

Senior Notes Payable Issued........................................................................................
Revolving Credit Agreement .......................................................................................

—
95.0

247.8
140.0

—
220.0

Notes Payable Payments:

Senior Notes Payable Repaid.......................................................................................
Revolving Credit Agreement .......................................................................................
Cash Dividends Paid.........................................................................................................
Common Stock Repurchases ............................................................................................
Exercise of Stock Options ................................................................................................
Excess Tax Benefits on Share Based Awards...................................................................
Net Cash Used by Financing Activities.................................................................................
Increase (Decrease) in Cash ..................................................................................................
Cash, Beginning of Year........................................................................................................
Cash, End of Year..................................................................................................................

$

—
(95.0)
(58.2)
(27.4)
0.2
0.2
(85.2)
122.0
0.4
122.4

$

(200.0)
(140.0)
(54.6)
(34.4)
0.5
0.2
(40.5)
(35.2)
35.6
0.4

$

—
(220.0)
(66.6)
—
—
0.1
(66.5)
26.4
9.2
35.6

See Accompanying Report of Independent Registered Public Accounting Firm.

SCHII-3

 
 
 
 
KEMPER CORPORATION
PARENT COMPANY STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009
(Dollars in Millions)

Net Income ............................................................................................................................
Other Comprehensive Income (Loss):

$

Unrealized Holding Gains (Losses) Arising During the Year:

Securities Held by Subsidiaries ...................................................................................
Securities Held by Parent.............................................................................................

Reclassification Adjustment for Amounts Included in Net Income:

Securities Held by Subsidiaries ...................................................................................
Securities Held by Parent.............................................................................................
Unrealized Holding Gains (Losses)..................................................................................
Unrecognized Postretirement Benefit Costs Arising During the Year..............................
Amortization of Unrecognized Postretirement Benefit Costs ..........................................
Net Unrecognized Postretirement Benefit Costs ..............................................................
Foreign Currency Translation Adjustments......................................................................
Reclassification Adjustment for Amounts Included in Net Income.................................
Foreign Currency Translation Adjustments......................................................................
Equity in Other Comprehensive Income (Loss) of Subsidiary.........................................
Other Comprehensive Income before Income Taxes ............................................................
Income Tax Benefit (Expense):

Unrealized Holding Gains (Losses) Arising During the Year:

Securities Held by Subsidiaries ...................................................................................
Securities Held by Parent.............................................................................................

Reclassification Adjustment for Amounts Included in Net Income:

Securities Held by Subsidiaries ...................................................................................
Securities Held by Parent.............................................................................................
Unrealized Holding Gains (Losses)..................................................................................
Unrecognized Postretirement Benefit Costs Arising During the Year..............................
Amortization of Unrecognized Postretirement Benefit Costs ..........................................
Net Unrecognized Postretirement Benefit Costs ..............................................................
Foreign Currency Translation Adjustments......................................................................
Reclassification Adjustment for Amounts Included in Net Income.................................
Foreign Currency Translation Adjustments......................................................................
Equity in Other Comprehensive Income (Loss) of Subsidiary.........................................
Income Tax Expense..............................................................................................................
Other Comprehensive Income...............................................................................................
Total Comprehensive Income................................................................................................

$

2011

Years Ended December 31,
2010
184.6

83.7

$

$

2009
164.7

231.5
0.6

(30.2)
(0.7)
201.2
(53.9)
8.7
(45.2)
0.4
—
0.4
—
156.4

(82.3)
(0.2)

10.7
0.2
(71.6)
19.0
(3.1)
15.9
(0.1)
—
(0.1)
—
(55.8)
100.6
184.3

$

195.7
0.1

(18.8)
—
177.0
(27.9)
1.2
(26.7)
(2.6)
2.1
(0.5)
2.9
152.7

(69.2)
—

6.6
—
(62.6)
9.8
(0.5)
9.3
1.0
(0.8)
0.2
(1.0)
(54.1)
98.6
283.2

$

207.3
0.2

27.1
(0.3)
234.3
31.2
(1.9)
29.3
1.7
(0.1)
1.6
(2.2)
263.0

(73.2)
(0.1)

(9.5)
0.1
(82.7)
(11.3)
0.6
(10.7)
(0.6)
—
(0.6)
0.8
(93.2)
169.8
334.5

See Accompanying Report of Independent Registered Public Accounting Firm.

SCHII-4

 
 
 
 
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A

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
KEMPER CORPORATION
REINSURANCE SCHEDULE
FOR THE YEARS ENDED DECEMBER 31, 2011, 2010 AND 2009
(Dollars in Millions)

SCHEDULE IV

Gross
Amount

Ceded to
Other
Companies

Assumed
from Other
Companies

Net
Amount

Percentage
of Amount
Assumed to
Net

Year Ended December 31, 2011
Life Insurance in Force ........................................................
Premiums

Life Insurance..................................................................
Accident and Health Insurance........................................
Property and Liability Insurance .....................................
Total Premiums.....................................................................
Year Ended December 31, 2010
Life Insurance in Force ........................................................
Premiums

Life Insurance..................................................................
Accident and Health Insurance........................................
Property and Liability Insurance .....................................
Total Premiums.....................................................................
Year Ended December 31, 2009
Life Insurance in Force ........................................................
Premiums

$ 21,627.8

$

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166.5
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$ 2,170.6

$ 21,909.4

$

396.1
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1,729.5
$ 2,287.6

$ 21,903.5

Life Insurance..................................................................
Accident and Health Insurance........................................
Property and Liability Insurance .....................................
Total Premiums.....................................................................

$

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159.1
1,893.5
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See Accompanying Report of Independent Registered Public Accounting Firm.

SCHIV-1

 
 
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1
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S

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
KEMPER CORPORATION AND SUBSIDIARIES 
COMPUTATION OF CONSOLIDATED RATIOS OF EARNINGS TO FIXED CHARGES 
(Dollars in Millions) 

Exhibit 12 

Income (Loss) from Continuing Operations before Income Taxes
and Equity in Net Income (Loss) of Investee

Fixed Charges, Excluding Capitalized Interest

Earnings from Continuing Operations before Income Taxes and
Fixed Charges

Interest

Rental Factor

Capitalized Interest

Total Fixed Charges

Years Ended December 31,

2011

2010

2009

2008

2007

$

$

$

82.6

$

236.7

$

228.0

$

(64.7)

$

292.8

42.5

37.9

38.1

37.5

38.7

125.1

40.6

$

$

274.6

36.0

$

$

266.1

36.1

$

$

(27.2)

35.8

$

$

331.5

37.0

1.9

2.6

1.9

1.8

2.0

0.7

1.7

1.3

$

45.1

$

39.7

$

38.8

$

38.8

$

1.7

0.3

39.0

8.5 x

Ratio of Earnings to Fixed Charges (a)

2.8 x

6.9 x

6.9 x

(b)

(a)  The ratios of earnings to fixed charges have been computed on a consolidated basis by dividing earnings from continuing 
operations before income taxes and fixed charges by fixed charges. Fixed charges consist of interest on debt and a factor 
for interest included in rent expense. Income (Loss) from Continuing Operations before Income Taxes and Equity in Net 
Income (Loss) of Investee has the meaning as set forth in the Consolidated Statements of Income included in this 2011 
Annual Report on Form 10-K. 

(b)  Fixed charges exceeded earnings from continuing operations before income taxes and fixed charges by $66.0 million for 

the year ended December 31, 2008. 

 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos. 33-58300, 333-4530, 333-38981,
333-86935, 333-76076, 333-87898, 333-127216  and 333-173877 on Form S-8 and Nos. 333-127215, 333-142722 and
333-170297 on Form S-3 of our report, dated February 17, 2012, relating to the consolidated financial statements
and the financial statement schedules of Kemper Corporation (formerly Unitrin, Inc.) and subsidiaries (the “Company”), and 
the effectiveness of the Company’s internal control over financial reporting, (which report expresses an unqualified opinion and
includes an explanatory paragraph as to the changes in the Company’s method of recognizing and presenting
other-than-temporary impairments in 2009), appearing in this Annual Report on Form 10-K of Kemper Corporation and
subsidiaries for the year ended December 31, 2011.

Exhibit 23

/s/ Deloitte & Touche LLP
Chicago, Illinois
February 17, 2012 

Exhibit 31.1

I, Donald G. Southwell, certify that:

1. I have reviewed this annual report on Form 10-K of Kemper Corporation;

CERTIFICATIONS

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as 
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report 
financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.

Date: February 17, 2012 

/S/    DONALD G. SOUTHWELL
Donald G. Southwell
Chairman, President and Chief Executive Officer

 
Exhibit 31.2

I, Dennis R. Vigneau, certify that:

1. I have reviewed this annual report on Form 10-K of Kemper Corporation;

CERTIFICATIONS

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods 
presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as 
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the 

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially 
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons 
performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report 
financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

registrant’s internal control over financial reporting.

Date: February 17, 2012 

/S/    DENNIS R. VIGNEAU
Dennis R. Vigneau
Senior Vice President and Chief Financial Officer

 
Certification of CEO Pursuant to
18 U.S.C. Section 1350,
as Adopted Pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 32.1

In connection with the Annual Report on Form 10-K of Kemper Corporation (the “Company”) for the year ended 
December 31, 2011 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Donald G. 
Southwell, as Chief Executive Officer of the Company, hereby certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 
906 of the Sarbanes-Oxley Act of 2002, that, to the best of his knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; 

and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.

/S/    DONALD G. SOUTHWELL
Donald G. Southwell
Chairman, President and Chief Executive Officer
February 17, 2012

Name:
Title:
Date:

 
 
 
 
Certification of CFO Pursuant to
18 U.S.C. Section 1350,
as Adopted Pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 32.2

In connection with the Annual Report on Form 10-K of Kemper Corporation (the “Company”) for the year ended 
December 31, 2011 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Dennis R. 
Vigneau, as Chief Financial Officer of the Company, hereby certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 
906 of the Sarbanes-Oxley Act of 2002, that, to the best of his knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; 

and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.

Name:
Title:
Date:

/S/    DENNIS R. VIGNEAU
Dennis R. Vigneau
Senior Vice President and Chief Financial Officer
February 17, 2012

 
 
 
 
Kemper Corporation 

Board of Directors 

Donald G. Southwell  
Chairman, President and Chief Executive Officer 
Kemper Corporation  

James E. Annable 
Secretary to the Federal Advisory Council of the  
Board of Governors of the Federal Reserve 

Douglas G. Geoga 
President and Chief Executive Officer 
Salt Creek Hospitality, L.L.C. 

Reuben L. Hedlund 
Counsel 
McGuireWoods LLP 

Julie M. Howard 
President and Chief Operating Officer 
Navigant Consulting, Inc. 

Wayne Kauth 
Independent Financial Consultant 

Fayez S. Sarofim 
Chairman and President 
Fayez Sarofim & Co. 

David P. Storch 
Chairman and Chief Executive Officer 
AAR Corp. 

Richard C. Vie 
Chairman Emeritus 
Kemper Corporation 

 
   
 
 
 
 
 
Kemper Corporation & Subsidiaries 

Executives 

Donald G. Southwell  
Chairman, President and Chief Executive Officer  

C. Thomas Evans 
Secretary and Associate General Counsel 

Scott Renwick 
Senior Vice President and General Counsel 

Ronald E. Greco 
Corporate Actuary 

Dennis R. Vigneau 
Senior Vice President 
and Chief Financial Officer 

Diana J. Hickert-Hill 
Vice President, 
Investor Relations and Corporate Identity 

Edward J. Konar 
Life and Health Group Executive 
President, Kemper Home Service Companies 

Shekar G. Jannah 
Chief Risk Officer 

James A. Schulte 
Property and Casualty Group Executive 
President, Unitrin Direct 

Lisa M. King 
Vice President, Human Resources 

John M. Boschelli 
Vice President and Chief Investment Officer 

Denise I. Lynch 
President, Kemper Preferred 

Timothy D. Bruns 
President, Unitrin Specialty 

Shawn R. Crawford 
Chief Information Officer 

Orin L. Crossley 
President, Reserve National 

Joseph A. Dutcher 
Director, Internal Audit 

David M. Elkins 
Executive Vice President, Unitrin Direct 

Christopher L. Moses 
Vice President and Treasurer 

Richard Roeske 
Vice President and Chief Accounting Officer 

Dennis J. Sandelski 
Vice President, Tax 

Frank J. Sodaro 
Vice President, Planning and Analysis 

 
 
 
 
Financial Highlights 

FOR THE YEAR 

Earned Premiums 

Net Investment Income 

Other Income 

Net Realized Gains on Sales of Investments 

Net Impairment Losses Recognized in Earnings

Total Revenues 

Income (Loss) from Continuing Operations 

Income (Loss) from Discontinued Operations 

Net Income (Loss) 

Per Unrestricted Share: 

Income (Loss) from Continuing Operations 

Income (Loss) from Discontinued Operations

Net Income (Loss) 

Per Unrestricted Share Assuming Dilution: 

Income (Loss) from Continuing Operations 

Income (Loss) from Discontinued Operations

Net Income (Loss) 

Dividends Paid to Shareholders (per share) 

AT YEAR END 

Total Assets 

Insurance Reserves 

Unearned Premiums 

Certificates of Deposits 

Notes Payable 

All Other Liabilities 

Total Liabilities 

Shareholders’ Equity 

Total Liabilities and Shareholders’ Equity 

Book Value Per Share 

$ 2,173.6 $

2,289.4 $

2,455.5     $  2,376.6 $

2,286.9

298.0

1.0

33.7

(11.3)

325.7

1.3

42.6

(16.5)

319.9    

2.5    

24.6    

(50.4 )  

208.5

4.1

59.2

(152.9)

$ 2,495.0 $

2,642.5 $

2,752.1     $  2,495.5 $

2,637.8

70.9 $

169.1 $

167.5     $ 

(15.7) $

12.8

15.5

(2.8 )  

(13.9)

83.7 $

184.6 $

164.7     $ 

(29.6) $

205.4

1.17 $

2.73 $

2.69     $ 

(0.25) $

0.21

0.25

(0.05 )  

(0.22)

1.38 $

2.98 $

2.64     $ 

(0.47) $

1.17 $

2.73 $

2.69     $ 

(0.25) $

0.21

0.25

1.38 $

2.98 $

0.96 $

0.88 $

(0.05 )  

2.64     $ 

1.07     $ 

(0.22)

(0.47) $

1.88 $

284.9

3.5

95.5

(33.0)

216.9

(11.5)

3.30

(0.17)

3.13

3.28

(0.17)

3.11

1.82

$

$

$

$

$

$

$

$ 8,085.9 $

8,358.5 $

8,573.5     $  8,818.8 $

9,394.4

$ 4,131.8 $

4,182.4 $

4,239.3     $  4,241.3 $

3,855.9

666.2

—

610.6

461.2

5,869.8

2,216.1

678.6

321.4

609.8

452.9

6,245.1

2,113.4

724.9    

682.4    

561.4    

447.9    

6,655.9    

1,917.6    

733.5

1,110.8

560.8

523.8

7,170.2

1,648.6

722.2

1,274.3

560.1

690.9

7,103.4

2,291.0

$ 8,085.9 $

8,358.5 $

8,573.5     $  8,818.8 $

9,394.4

$

36.78 $

34.61 $

30.75     $ 

26.46 $

35.65

DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNTS 

2011

2010

2009 

2008

2007

Kemper Corporation & Subsidiaries 

Corporate Information 

Kemper Investor Relations 

Diana J. Hickert-Hill 
One East Wacker Drive 
Chicago, IL 60601 

312.661.4930 
investor.relations@kemper.com 

Independent Registered  
Public Accounting Firm 

Deloitte & Touche LLP 
111 South Wacker Drive 
Chicago, IL 60606 

Stock Listing 

Kemper Corporation is traded on the  
New York Stock Exchange under the symbol KMPR 

Annual Meeting 

 Common Stock Transfer Agent/Registrar 

Questions regarding stock registration, change of 
address, change of name or transfer should be 
directed to: 

May 2, 2012  
10:00 a.m. Central Time 

The Gene Siskel Film Center 
164 North State Street 
Chicago, IL 60601 

Computershare Trust Company, N.A. 
P.O. Box 43069 
Providence, RI 02940-3069 

877.282.1168 (in the United States) 

computershare.com 

  
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Kemper Corporation 
2011 Annual Report 
kemper.com 

A legendary name, a new beginning 

Kemper Corporation 2011 Annual Report