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L'Air Liquide S.A.

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FY2016 Annual Report · L'Air Liquide S.A.
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Air Liquide 
is transforming…

2016 Annual Report

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• The year 2016 in images • p.2

Interview with Benoît Potier, Chairman and CEO • p.6
Governance • p.10

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NEW DIMENSION
Air Liquide's new profile • p.18
Close-up on Airgas • p.20
Our Businesses • p.26
Global Presence • p.28

TRANSFORMATION STRATEGY
A customer-centric transformation strategy • p.34
NEOS day: mobilizing all employees! • p.36
Serving the Customer Experience  • p.38
Yanbu: operational excellence in action • p.40
Micron Fab 10X: a carefully prepared investment • p.42
Solidia: a partnership born from open innovation • p.44
ITER: a network organization for an exceptional project • p.46
Contributing to a more sustainable world  • p.48

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NEW MARKETS
Clean multi-energy stations • p.52
Engaged in e-health • p.54
"Connect," the plant of the future project • p.56

Financial Information • p.59

B

... and it shows

The acquisition of Airgas and the launch of 
the NEOS Company Program for the period 
2016-2020 mark a new milestone in the history  
of Air Liquide. 

With  the  acquisition  of  Airgas,  Air  Liquide  
has  grown  in  size.  Today,  the  Group  counts  
67,000 people (as of December 31, 2016) and 
serves  more  than  three  million  customers 
and  patients  worldwide.  By  strengthening 
its  presence  in  the  United  States,  the  world’s 
largest  industrial  gas  market  and  also  a  
country  at  the  cutting  edge  of  innovation  and  
digital  technologies,  Air  Liquide  is  entering  a  
new phase in its development and growth.

With its NEOS Company Program, Air Liquide is 
implementing a customer centric transformation 
strategy to deliver profitable growth over the long 
term. This strategy, in which innovation is the pre-
dominant path to growth, is designed to offer new 
solutions for the challenges posed by the energy 
and environmental transition, healthcare, and the 
digital transformation. Air Liquide will thus continue 
to create value for all of its stakeholders.

Thanks to solid fundamentals, optimal position-
ing both geographically and in terms of market  
dynamics, and a transformation program based 
on innovation and leveraging digital, Air Liquide  
continues to ensure its long-term solid perfor-
mance in various business environments.

In a changing world, the Group can count on the 
commitment and professionalism of all its employ-
ees, the confidence of its customers and partners, 
and the loyalty of its shareholders. It can also rely 
on its leading positions in the world's major indus-
trial basins, proprietary technologies, its capacity 
for innovation, and its solutions and services.

The Group is transforming and is changing its 
visual identity with a new logo, the fifth since the 
company was founded 115 years ago. This new 
visual  identity,  which  embodies  the  transfor-
mation of Air Liquide, is that of a leading Group, 
expert and innovative, that is close to its stake-
holders and open to the world.

The precision of the sign  
to echo expertise and innovation.

The elimination of the frame  to suggest 
the openness to the world.

The roundness and the lower case 
typeface to convey the Group’s 
proximity to its stakeholders.

Discover the Group’s transformation at  
 airliquide.com  and on social media: 
@airliquidegroup #AirLiquideistransforming  and on LinkedIn.

1

The year 2016 in images

2016  
NEOS ONBOARDING DAY 

Air Liquide launched  

its new Company Program  

for the 2016-2020 period. The NEOS 

program engages all of the Group's 

employees worldwide.

2

3

The year 2016 in images

4

2016  
ACQUISITION OF AIRGAS  

With the acquisition of Airgas,  

the largest in Air Liquide's history,  

the Group has grown in size.

5

Interview 

Interview  
with
Benoît 
Potier 

Chairman and CEO

6

2016 WAS AN EVENTFUL YEAR FOR AIR LIQUIDE 
AND MARKS A NEW STAGE IN ITS HISTORY. 
WHAT’S CHANGED?
The acquisition of Airgas and the launch of our company 
program made 2016 an exceptional year. In less than a 
year, we completed the acquisition of Airgas, finalized 
the  financing  -  and  I  would  like  to  thank  once  again 
the  investors  and  shareholders  who  renewed  their 
confidence  in  us  -,  divested  certain  assets  required 
in  the  United  States,  merged  our  operations,  and 
generated  the  first  synergies.  The  success  of  these 
steps  is  encouraging  for  the  future.  At  the  strategic 
level, the Group achieved with this acquisition a major 
milestone in its geographic expansion and the extension 
of its markets. We reached a new scale, with 17,000 new 
employees,  and  today  serve  more  than  three  million 
customers and patients worldwide. By strengthening 
our presence in the U.S., the world’s largest industrial gas 
market, Air Liquide’s positions are more geographically 
balanced  bet ween  the  Americ an  and  European  
continents. The acquisition has also changed the profile 
of  our  businesses,  with  a  greater  weight  for  Industrial  
Merchant, in line with the global market for industrial gases.
Change  is  also  accelerating  around  us,  including  the 
geopolitical  environment,  the  expectations  of  our 
customers, digital penetration in our businesses, and 
projects  of  consolidation  in  our  industry.  To  respond 
to  these  new  challenges  and  opportunities,  we  are 
implementing  our  company  program,  a  customer-
centric transformation program that combines targeted 
industrial investment, digital development, and innovation 
to fuel growth in the coming years. All of our employees 
are  mobilized  around  this  program,  which  guides  us 
toward our 2016-2020 objectives.

WHAT IS YOUR ASSESSMENT OF THE GROUP'S 
PERFORMANCE IN 2016?
The  Group’s  performance  in  2016,  which  includes  
Airgas as of May 23, 2016, was strong, with an increase in  
revenue,  net  income,  and  net  earnings  per  share, 
despite  unfavorable  currency  and  energy  impacts. 
Consolidated  revenue  for  the  year  amounted  to  
18,135  million  euros,  up  +14.6%  on  a  reported  basis 
compared  with  2015.  Business  was  lifted  by  higher 
volumes  in  Large  Industries,  the  strength  of  the 
Healthcare sector, and the promising markets served 
by  the  new  Global  Markets  &  Technologies  entity.
All  geographic  zones  progressed  on  a  comparable 
basis,  benefiting  in  particular  from  stronger  growth 
in  developing  economies.  The  Group  generated  
315  million  euros  in  efficiency  gains  in  2016  and  is 
continuing to strengthen its competitiveness. We also  
recorded the first synergies with Airgas, which amounted  

 
“With Airgas,  
the Group achieved  
a major milestone  
in its geographic  
expansion and  
the extension  
of its markets.”BENOÎT POTIER  

7

Interview 

February 25, 2016
AirLiquide Shanghai  
Research and Technology   
Center opening ceremony.

8

to 45 million dollars in 2016. Our balance sheet is solid,  
reinforced by robust cash flow of 3.7 billion euros and 
the success of the capital increase. Debt at the end of 
the year was thus contained below our forecasts. Net 
profit increased by +5.0% to 1,844 million euros, making it 
possible to propose a dividend of 2.60 euros per share at 
the next General Shareholders Meeting in May 2017. The 
Board of Directors also decided to grant one free share for  
10 existing in the second half of 2017.

WHERE ARE YOU TODAY WITH AIRGAS?
First  of  all,  I  am  pleased  to  see  that  the  integration  is 
going well. We share common values. For example, the 
teams are committed to safety in operations, operational  
excellence,  and  customer  satisfaction.  They  are 
mobilized to ensure that the next steps are successful,  
including the achievement of synergies.
We  plan  to  generate  a  total  of  more  than  300  million 
dollars in synergies with Airgas by the end of 2019; two 
thirds of which are cost synergies anticipated by the end 
of 2018.
By  combining  the  strengths  of  Airgas,  in  particular 
its  strong  customer  culture,  its  unique  multichannel  
distribution  network  with  1,100  points  of  sale  in  the 
U.S., and its e-commerce and telesales platforms, with  
Air  Liquide's  operational  excellence  and  innovation 
capabilities, we are confident in our ability to create more 
value for our customers. Lastly, we also are looking at 
how the Airgas Industrial Merchant model can be applied 
in other regions of the world.

INNOVATION IS A MAJOR SOURCE OF 
DEVELOPMENT. WHAT DOES THIS MEAN IN 
CONCRETE TERMS?
Innovation is indeed a predominant path to growth. Our 
innovation is part of an open, user-centric ecosystem 
supported by science, technology, customer experience, 
and the incubation of new activities. It is focused on the 
challenges of energy and environmental transition, health 
and digital transformation.
Here  are  just  a  few  examples  of  our  achievements 
in  2016:  we  continued  to  develop  new  activities 
with  the  commissioning  of  new  biogas  purification 
units  and  the  deployment  of  hydrogen  stations 
worldwide,  thus  contributing  to  clean  transportation. 
In  Healthcare,  we  are  working  on  the  patient  journey 
through  the  development  of  our  e-health  offer  to 
better  support  chronic  disease  patients  in  their 
home and facilitate coordination between healthcare 
professionals  through  digital  treatment  follow-up.  
Innovation is also allowing us to rethink the way we manage 
our assets: “Connect", the transformation project for our 
plants in France, illustrates the digital transformation of 

Change is also accelerating 

around us, including the 

geopolitical environment, the 

expectations of our customers, 

digital penetration of our 

businesses, and projects of 

consolidation in our industry.

 It is by transforming the customer 

experience through innovation 

and by leveraging digital that  

we are differentiating ourselves.

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our operations. In Industrial Merchant, we are leveraging 
the expertise of Airgas teams in the customer journey  
to  develop  e-commerce  platforms  and  multichannel  
distribution  of  our  products.  Another  example  is  in  
Electronics,  where  we  are  responding  to  the  new 
expectations of semiconductor manufacturers of next 
generation  chips,  continuously  expanding  our  range 
of high-value advanced materials. It is by transforming 
the  customer  experience  through  innovation  and  by 
leveraging digital that we are differentiating ourselves. 

YOU HAVE REAFFIRMED YOUR AMBITION 
TO CONTRIBUTE TO A MORE SUSTAINABLE 
WORLD. WHAT IS YOUR APPROACH?
For us, performance and sustainability come together. 
Beyond the major imperatives of safety and ethics, we 
have defined two priorities for our sustainable devel-
opment policy: air quality and dialogue with our stake-
holders.
Because  air  is  a  common,  vital,  and  universal  asset 
that is now threatened everywhere in the world, we are 
strengthening our actions to improve air quality for health 
and the environment. Through our air technical expertise 
and ability to innovate, we have solutions that contrib-
ute to improving air quality through our operations and  
on  our  customers’  sites.  The  s econd  priority  is  
engaging  in  continuous  and  in-depth  dialogue  and  
interaction  with  all  stakeholders.  This  is  how  we  can 
contribute  to  a  more  sustainable  world  and  the  de-
velopment  of  our  host  communities.  In  particular,  the  
Air Liquide Foundation demonstrates this commitment by 
supporting projects in the countries where we operate.

WHAT ARE YOUR PRIORITIES FOR 2017?
In  an  uncertain  geopolitical  context,  our  priority  is  to 
ensure  excellence  in  our  performance  in  all  areas  of 
our operations, while focusing on their safety and effi-
ciency. In 2017, we will continue to integrate Airgas and 
concentrate on achieving the expected synergies. We 
will continue to innovate, focusing in particular on digital 
and the customer experience, and investing in promising 
markets while continuing efforts to improve our compet-
itiveness. With strong fundamentals and transformation 
at work within the Group, we are confident in our ability 
to  generate  profitable  growth  and  achieve  our  goals.  
Air Liquide is on track for the years ahead!

9

AIR LIQUIDE – 2016 ANNUAL REPORT 
 
 
 
 
 
 
 
 
 
 
 
Governance

Board 
of Directors

 as of December 31, 2016

Benoît Potier  
Chairman and CEO 

Pierre Dufour 
Senior Executive Vice-President 

Thierry Peugeot  
Member of the Audit and 
Accounts Committee

Thierry Desmaret  
Lead Director, Chairman  
of the Appointments and Governance 
Committee, member  
of the Remuneration Committee

9 

members

independent

6 

nationalities

5 

women

10

Siân Herbert-Jones  
Chairman of the Audit  
and Accounts Committee

Geneviève Berger  
Director

2016 HIGHLIGHTS 
On  December  31,  2016,  the  Board  of  Directors  has  twelve  
members,  eleven  of  whom  are  appointed  by  the  Annual 
Shareholders’  Meeting,  while  the  twelfth  member  representing  
employees is appointed by the France Group Committee. Nearly 
half of the elected members are women. A total of six nationalities 
are represented, from three continents where the Group operates:  
Europe, the Americas and Asia.  Directors offer a wealth of competen-
cies (financial, managerial, industrial, scientific...) in various sectors:  
cosmetics/consumer  goods,  automotive,  petroleum/chemicals,  
health/research, pharmaceuticals and services.

AIR LIQUIDE – 2016 ANNUAL REPORT

AMONG THE TOPICS EXAMINED IN 2016
The Board of Directors determines the main lines  of Air Liquide’s 
 business. In this capacity, it examines and approves the Group's major 
strategic developments. In 2016, the Board of Directors focused on:
•  the completion and financing of the Airgas acquisition;
•  Issues related to strategy, including the new NEOS company pro-
gram, investment decisions, innovation and technology develop-
ment strategy in Engineering and Construction, Large Industries 
and Industrial Merchant;
•  Governance issues: changes in the composition of the Board and 
its Committees, Group risk management, human resources;
•  Issues  related  to  Corporate  Social  Responsibility,  as  part  of  
the Corporate Sustainability Program defined by the Group in 2016.

Jean-Paul Agon  
Chairman of the Remuneration Committee, 
Member of the Appointments  
and Governance Committee

Karen Katen  
Member of the Appointments  
and Governance Committee 

Sin-Leng Low  
Member of the Audit  
and Accounts Committee

Philippe Dubrulle  
Director representing  
the employees

Annette Winkler  
Member of the Remuneration 
Committee

Brian Gilvary 
Director

11

Governance

Meeting 
customers

November 29-30, 2016, Frankfurt

As part of a Board of Directors meeting on innovation  
held at the Air Liquide hub in Frankfurt, Germany,  
Group Directors met with several Industrial Merchant 
customers from the region. A review of session highlights.

NOVEMBER 29
In the morning, the Board meeting opened with a work-
ing session dedicated to the Group's strategy, including 
sustainable  development.  During  the  afternoon,  the 
Board  members  received  a  presentation  focused  on 
technological and Research and Development projects 
in  Engineering  and  Construction  and  Large  Industries.  

Through demonstrations conducted by Air Liquide teams, 
the Directors were able to learn about innovations deployed 
by the Group in major industrial projects and discuss them 
with the experts who developed them. The day concluded 
with a roundtable moderated by the president of a major 
German  industrial  company  on  the  theme  of  economic  
and global challenges as seen from Germany.

12

NOVEMBER 30
With  the  Airgas  acquisition  reinforcing  Air  Liquide's  
position in Industrial Merchant in North America, Board 
members were briefed on this business in Europe dur-
ing the second day. Covering more than 70 sectors with 
more  than  1,000  applications,  Industrial  Merchant  is 
highly diversified and in full transformation, driven par-
ticularly by digital. To better understand the evolution of 
market needs, Directors visited a number of key custom-
ers in the Frankfurt area, including Braun, Opel, PepsiCo 
and  Ebbecke,  an  SME  expert  in  materials  processing. 
During  their  meetings,  they  reviewed  the  diversity  of  
industrial gas applications being used by these customers 
and discussed the added value of Air Liquide solutions in  

customer production processes. Board members then 
held  a  long  discussion  with  a  distributor  of  Air  Liquide  
gases  and  equipment,  supplying  professionals  and 
craftsmen in the region. The customer visits provided the 
Directors  with  a  better  understanding  of  the  Industrial 
Merchant activity in Europe and the relationship of trust es-
tablished by Air Liquide with its customers and distributors.

To conclude the two days, the Board members heard short 
presentations on Industrial Merchant in Europe, organized 
in the form of a marketplace: through demonstrations by 
the teams, Board members were able to discover the latest 
digital innovations that are improving the customer experi-
ence in this strategic business for Air Liquide.

13

AIR LIQUIDE – 2016 ANNUAL REPORTGovernance

General 
Management 
& Executive 
Committee

as of March 15, 2017

A

C

G

B

D

H

K

F

J

E

I

L

A  Benoît Potier
   Chairman and CEO 

Born in 1957 -  French

B 

 Pierre Dufour 
Senior Executive 
Vice-President and Director 
Born in 1955 -  Canadian

C  François Darchis 

Senior Vice-President 
Innovation, Digital, Science, 
Technologies 
Supervising IT and Industrial 
Merchant Business Line 
Born in 1956 - French

D  Guy Salzgeber 

Senior Vice-President 
Europe Industries Frankfurt Hub 
Executive Vice-President 
Supervising Group Procurement 
Born in 1958 -   French 

14

E 

  Fabienne Lecorvaisier 
Vice-President 
Chief Financial Officer 
Finance, Operations Control 
Born in 1962 -  French

H  François Abrial  
Vice-President  
Shanghai Hub Executive  
Vice-President 
Born in 1962 -  French

F  Michael J. Graff 

Senior Vice-President 
Houston Hub Executive Vice-President 
Chairman of the Airgas board 
Supervising  Electronics Business Line, 
Safety and Industrial Systems (SIS)  
Born in 1955 - American

G  Jean-Marc de Royere  
Senior Vice-President  
International, Governance and 
Corporate Social Responsibility 
Born in 1965 -  French 

I 

J 

François Venet 
Vice President 
Strategy 
Supervising Large Industries 
Business Line and  
Engineering & Construction 
Born in 1962 - French

  Kwong Weng Mok 
Vice-President  
Deputy Head of Asia  
Born in 1953 - Singaporean

K  Pascal Vinet
   CEO of Airgas 

Born in 1962 - French

L 

  François Jackow 
Vice-President 
Healthcare Activities 
Supervising the Dubai Hub  
and Clients Department 
Born in 1969 -  French

15

AIR LIQUIDE – 2016 ANNUAL REPORT1. New Dimension

16

New
Dimension

With the acquisition of the American company Airgas, finalized  

on May 23 , 2016, Air Liquide has grown in size: present in  

80 countries, the Group now employs  67,000  people and 

serves more than three million customers and patients 

throughout the world.   

 A new size, a new balance between America and Europe,  

a new profile in line with the global market of industrial gases:  

Air Liquide is ideally positioned to generate profitable growth 

and create long-term value for all stakeholders.

A look back at this historic acquisition for Air Liquide  
and this exceptional year, rich in achievements across all  

of the Group's businesses and geographic zones.

17

AIR LIQUIDE – 2016 ANNUAL REPORT1. New Dimension

Air Liquide’s   
new profile

> 3 million 

customers and patients

67,000

employees

Including 17,000  
new Airgas  
employees

30%

of Group managers are 
women  
(excluding Airgas  
and Welding)

1.4

Employee lost-time 
accident frequency 
rate 
per million hours worked 
(excluding Airgas,  
including Diving)

Global footprint
Présence mondiale
Présence mondiale

80countries
80pays
80pays

including 1 million
new customers  
following the acquisition of Airgas 
May 23, 2016

18

2016 Key figures

Revenue

Group revenue (in millions of euros)

€ 18,135 M

Excluding Welding and Diving, restated as 
discontinued operations

Net profit

€ 1,844 M

Expenses dedicated  
to innovation

€ 288 M

410,000

individual shareholders 
as of December 31, 2016

2.60

euros  

dividend per share 

Proposed at the May 3, 2017  
Annual General Shareholders Meeting

Attribution of 1 free share 

for 10 existing

Decision of the Board of Directors on February 14, 2017  
for the second half of 2017.

17,331
Gas  
& Services

474
Engineering  
&  Construction

330
Global Markets 
& Technologies

Gas & Services revenue by World Business Line  
(in millions of euros)

7,565
Industrial 
Merchant

5,037
Large  
Industries

3,111
Healthcare

1,618
Electronics

Gas & Services revenue by geography

38%
Europe

36%
Americas

23%
Asia-Pacific

3%
Middle East  
and Africa

Group shareholding  
(as of December 31, 2016)

institutional 
shareholders

individual 
shareholders

19

AIR LIQUIDE – 2016 ANNUAL REPORT 
CLOSE-UP ON AIRGAS

Airgas:  
A historic  
acquisition

Completed May 23, 2016, the acquisition  
of Airgas, a leading supplier of industrial gases  
and related products and services  
in the United States, strengthens  
the Group's presence in the U.S. market, 
the world’s largest for  
industrial gases.

1 million 

customers 

More than 

17,000

employees

More than 

1,100

locations,  
including 900 branches 
and retail stores across 
the U.S.

20

WHO IS AIRGAS?
Founded  in  1982,  Airgas  grew  rapidly,  externally  through 
acquisitions - more than 450 in 30 years - as well as organically. 
By 2016, it had become one of the leading suppliers in the 
United States of industrial, medical and specialty gases and 
hardgoods, such as safety equipment. Its customer-centric 
organization serves a diverse base of 1 million customers 
through a unique multi-channel distribution network of 1,100 
sites and branches, e-commerce and telesales. Its primary 
markets  include  manufacturing  and  metal  fabrication; 
construction; life sciences and healthcare;  food, beverage, 
and  retail;  energy  and  chemicals;  primary  materials  and 
services; defense, and aerospace.

Keys to success of the Airgas business model:
•  broadest packaged gas, bulk gas and hardgoods offering 
in the United States
• strong customer-centricity with fast and flexible response
• seamless multi-channel distribution network
• decentralized model 

MORE VALUE CREATION FOR CUSTOMERS
Airgas brings its vast U.S. geographic coverage, significant market 
density, advanced digital capabilities and a wide range of products. 
Air Liquide brings its technology and  Research & Development 
capabilities and its North American bulk supply chain strength 
and market knowledge. The result is a complete end-to-end offer, 
benefiting customers. 

RAPID OPERATIONAL INTEGRATION
Completion of the acquisition was announced on May 23, 2016. 
The  operational  integration  was  successfully  completed  
October 1, 2016, reflecting the two companies' complementary 
qualities, including the similar cultures and a common base  
of knowledge and expertise of their teams. 

Behind the scenes  
of the acquisition on:  
airliquide.com/thebigstory

FINANCING STRATEGY:   
AN UNPRECEDENTED OPERATION

The strategy to finance the $13.4 billion Airgas acquisition was 
designed to meet three long-term objectives. First, maintain the 
Group’s credit rating in the “A” category and a solid balance sheet, 
required to secure long-term contracts with major international 
customers;  second, preserve financial leeway to seize targeted 
external growth opportunities; lastly, provide an opportunity to 
shareholders wishing to participate more actively in the Group's 
development.

Unprecedented in scope, the financing package was successfully 
completed in less than five months following acquisition closure.

Air Liquide set up a three-stage financing approach:

3 billion euro bond in June 2016 – the issue,  
the largest in Air Liquide history, was 4 times 
oversubscribed, reflecting investor confidence  
in Air Liquide. 

Capital increase in September 2016 –  
with preferential subscription rights offered  
to Air Liquide shareholders, the first capital increase 
undertaken by the company in 30 years generated 
strong momentum, raising € 3.3 billion on an overall 
subscription rate of 191.2%.

Five bonds totaling $ 4.5 billion issued in 
September 2016 –  a first ever for the Group, the issue 
was carefully prepared and executed under excellent 
liquidity conditions. Nearly 5 times oversubscribed, it was 
a resounding sucess.

21

AIR LIQUIDE – 2016 ANNUAL REPORTCLOSE-UP ON AIRGAS

High value-added  
integration 

The successful integration of Airgas reflects the two companies’ complementary 
cultures and shared values. Pascal Vinet, Air Liquide Executive Committee member, 
who became Airgas CEO following the acquisition, and Andy Cichocki, longtime 
Airgas executive and now COO, compare perspectives.  

How does the acquisition of Airgas transform  
the Air Liquide Group?
Pascal  Vinet: The  acquisition  marks  a  major  transformation  in  
Air  Liquide’s  presence  in  the  United  States.  With  Airgas,  we’ve 
strengthened our leadership in the world’s biggest and strongest market, 
adding more than one million customers. We now have continuum of 
coverage through the combined offer, from packaged gas(a) to bulk gas, 
on-site supply and hardgoods. Airgas’ footprint also is enabling us to build 
on our strengths in Large Industries, or in Research and Development,  
to accelerate deployment of new offerings and technologies.  

What are some of the ways Air Liquide’s and Airgas’ 
relative strengths match up?   
Andy  Cichocki:  The  two  companies’  capabilities  are  highly 
complementary. Air Liquide is specialized in customers’ process gas 
needs, Airgas in consumables and small packaged gas. 
P.V.:  In Healthcare, for example, Airgas adds the geographic reach we 
were lacking, while Air Liquide brings its knowledge of the hospital 
market, medical gas activities and healthcare products and services. 
Air Liquide also brings a huge global technology portfolio and our U.S. 
Research & Development center in Delaware, which is a great tool for 
the Airgas teams.

How is the integration proceeding? 
P.V.: It’s going as planned. We completed the integration of operations in 
October 2016, just four months after the acquisition. The fast progress is 
enabling us to optimize our supply chain, services, administrative structure 
and back office and to quickly deliver on cost synergies, a major focus for 
2017.
A.C.: We’re also leveraging some significant growth synergies, such 
as cross-selling. For example, Airgas sales people are learning what  
Air Liquide technologies they can sell to their customers. The potential 
for growth synergies is exciting, and we’ve only begun to appreciate the 
extent of our many opportunities. We’re in a situation where 1+1 is much 
greater than 2!

How are the respective cultures coming together? 
A.C.: The people part of the integration is going very well. We recognize 
that we have more in common than differences, even if the respective 
companies grew up differently. The single strongest parallel is the strong 
safety culture in both companies. Both of us also value people and are 
committed to being leaders in our market.

22

Pascal Vinet, CEO of Airgas and Andy Cichocki, Airgas COO

P.V.: We’re leveraging the strengths of each company. Airgas comes 
from a local angle, historically built on acquisitions and with a great local 
service culture. Air Liquide’s legacy is one of great innovation and offering 
a technology service approach. 

What is the business and growth strategy  
for the future? 
A.C.: In the near-term, we’re leveraging the collective customer base 
to ensure we do a great job in the U.S. Our emphasis is on operational 
efficiencies, market share and penetration, a lot of basic blocking and 
tackling, to use an American football term. We’re also already looking at 
how we can leverage our combined strengths to other markets, beginning 
with Canada and Mexico.  
P.V.: To grow in the U.S., we’ll leverage Air Liquide’s supply chain and 
technology capabilities and Airgas’ geographic reach, multi-channel 
approach and advanced digital capabilities. We also will continue to apply 
Airgas’ successful distributor acquisition model in the U.S. to reinforce 
density and create value. Finally, we continue to look at how we can share 
knowledge and tools to further strengthen ourselves globally in areas 
such as e-business capabilities and instilling a customer-first mindset 
everywhere.

(a) Packaged gases are gases sold in cylinders

SYNERGIES ON SCHEDULE

Airgas' synergies amounted to $ 45 million in 2016.  
In total, Air Liquide expects to achieve over $ 300 million in synergies  
with Airgas by the end of 2019. Cost synergies, which represent two thirds  
of all synergies, are expected to be realized before the end of 2018.  
They correspond to the optimization of operations, processes, purchases 
and back office. 

In terms of sales synergies, these include the deployment of Air Liquide 
offerings through the Airgas network and Airgas offers in Canada  
and Mexico.

>$ 300 million

of synergies by the end of 2019

23

AIR LIQUIDE – 2016 ANNUAL REPORTCLOSE-UP ON AIRGAS

Multi-channel 
success story

A key to Airgas’ success on the U.S. market  
is its unique multi-channel distribution strategy: 
its network of retail branches, locations and 
field sales force, combined with the market’s 
strongest digital and telesales capabilities. 
Leaders from each of the three channels 
discuss how they work together around  
a common objective: to provide the best 
possible service to the customer.

PHYSICAL  PRESENCE  The 
extensive  geographic  network 
of retail branches is an integral 
part of the Airgas packaged gas 
business model in the United States. The 
more than 1,100 locations are the backbone 
of Airgas’ close proximity with customers, 
offering small and large businesses and  
individual  entrepreneurs  a  “one-stop 
shop” for their cylinder gas and services 
needs  as  well  as  related  safety  and 
welding hardgoods. The branches are fully 
integrated  with  and  are  complemented 
by  the  company’s  digital  and  telesales 
activities. “We receive orders online that are 
channeled to us through the website,” says 
Bobby  Needham,  manager  of  a  branch 
in  Tampa,  Florida. “However,  a  lot  of  our 
customers appreciate the human contact 
and the ability to ask questions. We have a 
sign hanging up in the store that says, ‘If you 
don’t take care of the customer, somebody 
will.’ I want to make sure our customer keeps 
coming back.” 

TELESALES Unique in the U.S. 
industrial gas industry, the Airgas  
telesales platform, called Airgas 
Total Access, is fully integrated 
with  the  other  channels.  In  addition  to 
generating  direct  sales  to  customers 
independently, telesales teams organized 
in six call centers around the U.S. support 
branches and field sales teams, and drive 
e-business  traffic  to  the  web  site.  “We 
proactively pursue new business as well as  
collaborating closely with our counterparts in 
the regional sales teams,” says Don Carlino, 
the Airgas Executive overseeing Airgas Total  
Access. “Our telesales representatives work 
to pursue customer solutions. They can also 
work collaboratively with our field teams, 
following up immediately after their visit so that 
the customer has a quote in his hands and a 
knowledgeable specialist on the phone with 
additional information 30 minutes after the 
sales rep’s visit.” Ensuring team members 
are extremely well-versed in Airgas products 
and how to use them is a critical element of 
the team’s success. “We invest a significant 
amount of resources in recruiting, onboarding 
and training our team members,” says Kerrie 
Sodano, Vice President of Sales, Airgas Total 
Access.

DIGITAL  The  customer  experi-
ence  is  at  the  heart  of  the 
digital technology platform and 
capabilities built by Airgas. More 
than 600,000 visitors per month connect 
to Airgas.com to make purchases, check 
orders and obtain information on products 
and safety standards and over 100,000 new 
users have been added each year. “Everything 
we do is driven by our customers,” says Ron 
Stark, Airgas Senior Vice President of Sales 
and Marketing. “We’re fully integrated with all 
of our channels to make it fast and easy for 
customers to do business with us through a 
seamless, transparent experience. Customer 
data  is  managed  on  a  single  software 
platform,  SAP,  and  considered  as  a  sale 
made by the field teams, regardless of how 
the purchase is actually made. The premium 
is all about providing ease of business value 
to the customer.” To appreciate how Airgas’  
advanced  e-Business  capabilities  are 
enabling it to improve customer reach and 
service, one has only to look at the numbers. 
More than half of Airgas 1,200 key accounts 
do business digitally and more than 4 million 
administrative  tasks  are  performed  by 
customers online annually.  “Customers are 
telling us that our digital capabilities are a 
defining factor in their decision to do business 
with us,” says Kelly Justice, Airgas Senior Vice 
President of e-Commerce and Marketing. 
“It’s a source of competitive advantage we’re 
working to build on, piloting projects such 
as  digitized  reordering  and  deliveries  to 
increase speed, efficiency and convenience 
for customers. We’re constantly innovating so 
that we stay a step ahead.” 

24

Kelly 
Justice,

Airgas Senior Vice 
President of e-Commerce 
and Marketing

Bobby 
Needham, 

Manager of a branch 
 in Tampa, Florida

Kerrie 
Sodano,

Vice President  
of Sales, Airgas  
Total Access

25

1. New dimension

Businesses of Air Liquide  

Oxygen, nitrogen and hydrogen: these small molecules essential to life, matter and 
energy are at the heart of the Group's expertise. Thanks to them and to Air Liquide's 
international presence its employees deliver innovative solutions to more than three 
million customers and patients worldwide.

INDUSTRIAL MERCHANT

44% of 2016 Gas & Services revenue

From  independent  craftsmen  to  large  industrial 
companies,  we  offer  to  our  customers  solutions 
adapted to every stage of the production process: 
industrial  and  specialty  gases,  application 
technologies,  welding  and  safety  equipment, 
and  related  services.  Increasingly,  we  leverage 
digital capabilities to provide a simple and reliable 
experience to our customers. Inventiveness, strong 
customer  proximity  and  relationships  guide  our 
teams’ commitment to moving industries forward. 
The applications are infinite - inerting, weld cutting, 
food cryogenics, oxy-combustion, water treatment ...  
- with permanent development.

LARGE INDUSTRIES

29% of 2016 Gas & Services revenue

We  provide  our  customers  with  industrial  gas 
solutions essential to their own production, as well 
as technologies that deliver performance and energy 
efficiency. Our unmatched networks of production 
units  linked  to  pipelines  worldwide  enable  us  to 
supply gases to the world’s major industrial basins 
and guarantee customers a high level of reliability and 
uninterrupted supply of gas over the long term.

26

Businesses of Air Liquide  

HEALTHCARE

ELECTRONICS

18% of 2016 Gas & Services revenue

9% of 2016 Gas & Services revenue

As a recognized leader in medical gases, home healthcare, hygiene 
products  and  healthcare  specialty  ingredients,  we  provide  to 
healthcare  professionals  and  patients  customized  and  effective 
products and services, which contribute to protect vulnerable lives. 
Present in the continuum of care from hospital to home, we accompany 
1.4 million patients in the world and we strive to constantly improve our 
offer in order to better respond to the needs of patients and healthcare 
professionals.

A world reference in molecule design, manufacturing 
and delivery, we contribute to the innovation of the 
world’s most advanced companies in the electronics 
industry. Present in the markets of semiconductors, 
photovoltaics  and  flat  panel  displays,  our  3,000 
employees continuously share our customers’ ambition 
to push the boundaries of what is possible. Working 
closely with each customer, we engineer innovative 
and cost-effective solutions and keep improving our 
products  and  processes  to  move  nanotechnology 
forward. By designing the infinitely small, we enable 
our customers to think amazingly big.

ENGINEERING & CONSTRUCTION

Partner of choice for the design, engineering and 
construction of state-of-the-art production units 
worldwide, for Air Liquide and third-party customers, 
we  deliver  innovative  technologies  and  create 
durable solutions that respond to the challenges 
of our customers. Our industrial gas production, 
energy conversion and gas purification technologies 
enable customers to benefit from a wide range of 
industrial process operations and optimize the use 
of natural resources.

GLOBAL MARKETS  
& TECHNOLOGIES

The "Global Markets & Technologies" activity, created 
in 2015, focuses on new markets requiring a global 
approach –  those relating  to  the energy transition, 
such as hydrogen energy; markets with high technology 
content (aerospace, space); and those relating to the 
maritime sector, such as offshore platforms or maritime 
transport of high value-added molecules. We incubate 
new  activities,  relying  on  science,  technologies, 
business models and digital usages.

(a) ASU: Air Separation Unit. 

(b) SMR: Hydrogen and carbon monoxide production unit  
(Steam Methane Reformer).

(c) On-site: Small local production unit.

27

AIR LIQUIDE – 2016 ANNUAL REPORT1. New dimension

Global
presence

With the acquisition of Airgas, the Group 
strengthened its presence in the United 
States, the world's largest industrial gases 
market. It extended its leadership by 
balancing its American and European 
positions. In 2016, revenue grew in 
all geographies (on a comparable 
basis) and particularly in developing 
economies (+8%).

€6,230 M

Americas 

Europe 

Following the acquisition of Airgas, Gas & Services  
revenues  in  the  Americas  zone  increased  by  
+77.8%  in  2016,  excluding  currency  and  en-
ergy  impacts,  and  by  +1.8%,  excluding  Airgas.  
Supported  by  production  unit  start-ups,  sales  in 
Large Industries grew strongly (+7.4%) over the year.  
In  Industrial  Merchant,  North  America  was  
affected by weak manufacturing activity (Energy, 
Metal Fabrication, Construction) compared to 2015, 
while demand remains strong in the Food, Beverage 
and Pharmaceuticals markets.
In  South  America,  all  activities  are  growing,  
with  good  momentum  in  Large  Industries  and 
Healthcare. The latter posted double-digit revenue 
growth in Brazil and Argentina.

Gradual recovery was confirmed in Europe in 2016. 
Gas & Services revenue grew by +2.0% compared 
with  2015.  The  Healthcare  activity  continued  to 
develop strongly and became the Group's largest  
activity in the zone (35% of Gas & Services sales in  
Europe).  Large  Industries  benefited  from  the 
in  
ramp-ups  of  production  units, 
Germany and Poland, as well as good development 
in Eastern Europe. The Industrial Merchant activity 
remained stable over the year: the Food, Beverage 
and Pharmaceuticals markets are growing while the 
Manufacturing sector remains challenging. The cyl-
inders activity showed signs of improvement in the 
fourth quarter of 2016.

including 

Gas and Services revenue.
Gas & Services growth is expressed on an estimated comparable basis: excluding significant scope (Airgas), 
currency and energy (natural gas and electricity) impacts .

28

572 M€ 

€6,593 M

€572 M

€3,936 M

Middle East  
and Africa

Sales in Middle East and Africa region were up +7.6% 
in 2016. During the first quarter, sales benefited from 
the final contribution of the ramp-ups of two large-
scale hydrogen production units in Yanbu in Saudi 
Arabia  which  had  started-up  in  the  second  quar-
ter of 2015; conversely, fourth quarter sales were  
penalized by the scheduled customer maintenance 
turnaround which lasted four weeks. Business was 
dynamic in Egypt where sales were boosted by the 
pre-loading of a Large Industries production unit and 
the development of the Industrial Merchant activity 
with glassmaking and steel customers. South Africa 
grew in Large Industries. Healthcare continued to 
grow in the region.

Asia Pacific

Gas & Services revenues in the region grew by +4.2% 
in 2016, sustained particularly by Large Industries and 
Electronics. Development was mixed across countries: 
sales in China increased by +7.8% compared with 2015, 
with a solid contribution from all activities; Japan saw im-
proved activity in Industrial Merchant at the end of the 
year but was penalized by lower sales in Electronics.
Overall,  sales  in  Large  Industries  grew  by  +5.4%,  
sustained  by  the  ramp-ups  of  production  units,  par-
ticularly  in  China,  and  a  start-up  in  Australia  in  the 
third  quarter.  The  situation  was  mixed  in  Industrial 
Merchant,  with  sales  in  Japan  down  over  12  months 
and  solid  growth  in  China  for  the  year.  Electron-
ics  sales  increased  by  +8.6%,  with  contrasted 
performance over the year. Growth in this sector was 
driven  by  China,  Singapore,  and  Taiwan.  It  was  also 
supported by  solid  sales  of  carrier  gases  and  strong  
demand  for  Advanced  Materials,  resulting  in  a  
double-digit increase in sales of this product line in 2016.

29

AIR LIQUIDE – 2016 ANNUAL REPORT1. New dimension

Europe 

STRENGTHENED STRATEGIC PARTNERSHIP  
WITH ARCELORMITTAL

Air Liquide and ArcelorMittal, the world's largest steel produ-
cer, strengthened their long-standing collaboration by signing 
two long-term renewal contracts. The  Group will continue 
supplying oxygen, nitrogen and argon to the ArcelorMittal pro-
duction sites located in the industrial port areas of Fos-sur-Mer 
and Dunkerque, France. The use of these three gases enables 
steel mills to improve their output and energy performance while 
 reducing atmospheric emissions. ArcelorMittal also entrusted 
Air Liquide to support the growth of its industrial gas needs at 
its site in Ghent, Belgium. In response, the Group will expand 
its pipeline network in Benelux. Air Liquide already operates a 
4,700-kilometer pipeline network in Europe, the world's most 
extensive network.

Air Liquide is demonstrating its ability to support the shift in the 
European steel industry to high value added steel, produced at 
the three ArcelorMittal sites, for the automotive, construction 
and packaging industries as well as other industrial applications.

Americas

BRAZIL: ACQUISITION OF A HYGIENE SPECIALIST

In 2016, Schülke, a subsidiary of Air Liquide specializing in hygiene 
and hospital disinfection, announced the acquisition of Vic Pharma, 
the second largest independent company in Brazil’s hygiene market.  
The company offers a wide range of products for the disinfection 
of surfaces, medical instruments and devices, as well as antiseptic 
solutions for pre- or post-operative treatments. It also boasts an 
extensive distribution network that enables Vic Pharma to supply 
its products to hospitals throughout the country.

This acquisition, resulting in a majority shareholding (75%), stren-
gthens Air Liquide's presence in Brazil's healthcare market. Over the 
past decade, Air Liquide has supported the growth of this market, 
one of the world’s largest, particularly through the development of 
its home healthcare business via its subsidiary VitalAire.

30

Asia Pacific

DELIVERING HIGH-TECH SOLUTIONS IN CHINA

In Asia-Pacific, Air Liquide further strengthened its role as a 
key partner in high-tech, process-driven markets, particularly 
in electronic assembly and packaging, lighting and fiber optics.
In 2016, contracts were signed in China with some of the world’s 
largest manufacturers of optical fiber and preform, including 
Yangtze  Optical  Fiber  (Qianjiang),  Shin-Etsu  YOFC  Optical 
Preform and Zhongtian Technology Fine Materials. Air Liquide 
will supply these customers with high purity hydrogen as well as 
oxygen, nitrogen, argon, carbon dioxide and helium.
In the field of innovation, the Shanghai Research and Technology  
Center  (SRTC),  inaugurated  in  February  2016,  supports 
operations  with  a  customer-centric  approach.  It  hosts  the 
Electronic  Components  and  Packaging  Competence  Cen-
ter (ECPCC), created in April 2016. Major ongoing research  
projects  include  AMOLED (a)  for  flat  panel  displays  and  
processes for the manufacturing of high-tech glass.

(a) AMOLED : active-matrix organic light-emitting diode

Middle East  
and Africa

HYDROGEN CHARGING STATION:  
A FIRST IN DUBAI

It is a first in the United Arab Emirates: Air Liquide has installed a 
hydrogen charging station in Dubai, in partnership with Toyota 
and its exclusive local distributor, Al-Futtaim Motors. The station 
makes it possible to charge the vehicles used in a pilot project 
set up by Al Futtaim and Toyota designed to test their operation 
in the local environment’s high temperatures in the interest of 
developing this mode of clean mobility in the country.

Completed in just eight months, the project is part of the UAE 
government’s ambitious renewable energy program. By the end 
of 2017, the Air Liquide Group will have 100 hydrogen charging 
stations worldwide.

31

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

32

Transformation
Strategy

In a changing world, Air Liquide’s customer-centric 

transformation strategy aims at profitable growth over  

the long term. It relies  on operational excellence and selective 

investments as well as on open innovation and a network 

organization already implemented on a global scale.  

To implement its strategy and reach its 2016-2020 objectives, 

Air Liquide launched its company program, NEOS. Air Liquide 

can also count on the commitment and professionalism  

of all its employees, mobilized to always better serve  

its customers and patients.

A closer look at how this transformation strategy is 
implemented each day by Air Liquide teams, through 2016 

achievements that combine entrepreneurial spirit, know-how, 

innovation and a long-term vision.

33

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

A customer-centric 
transformation 
strategy

To achieve its ambition,  
Air Liquide is implementing  
its customer-centric 
transformation strategy  
to deliver long-term profitable 
growth.

WHY  A  TRANSFORMATION  STRATEGY?  With  the  
acquisition of Airgas, Air Liquide has grown in size, both 
geographically and in terms of its markets. In addition, we 
are interacting with a changing world: the energy and envi-
ronmental transition is underway; the world of healthcare 
is changing due to longer life expectancy, an increase in 
chronic diseases, and the introduction of new technologies; 
the digital transformation is modifying our ways of working, 
consuming, and communicating. To meet these challenges, 
we are implementing a transformation strategy, based on 
innovation and leveraging digital.

WHY "CUSTOMER CENTRIC?"  With Airgas, we now serve 
one million additional customers in a highly customer-inti-
mate business. We serve more than three million customers 
and patients worldwide. The industrial offer is increasing-
ly moving toward an approach centered on the end user, 
transforming the traditional value chain. In this changing 
environment, our strategy is to bring new, effective solu-
tions to respond to the new expectations and needs of our 
customers, helping them to increase their competitiveness 
and to make a difference in their markets.

Our ambition:

lead our industry, 
deliver long-term 
performance,  
and contribute  
to sustainability.

34

THE 4 STRATEGIC  
PILLARS

2016-2020  
NEOS OBJECTIVES  

#1 

OPERATIONAL EXCELLENCE

While remaining focused on the industrial fundamentals of safety and 
reliability, operational excellence also means for Air Liquide ensuring an 
unrivaled customer experience, enhanced competitiveness and digitized 
operations.

See Yanbu: operational excellence in action, page 40.

#2 

SELECTIVE INVESTMENTS

Air Liquide investments are subject to an extremely rigorous selection 
and  control  process.  Through  our  network  organization,  we  have 
brought certain investment decisions closer to the field to increase 
responsiveness and agility. To sustain the Group's long-term growth, 
we focus on the most promising markets and technologies.

See Micron Fab 10X: a carefully prepared investment, page 42.

#3 

OPEN INNOVATION

PERFORMANCE

Revenue growth: 

+ 6  to  8%(a)

 CAGR

Efficiency gains:

> € 300 M(b)  

on average per year

Airgas Synergies:

>$  300 M

ROCE: 
> 10% 

after 5 to 6 years

Innovation at Air Liquide is based on science, technologies, customer 
experience and the incubation of new activities. As part of our "open 
innovation" approach, we have developed partnerships outside the Group, 
both in our core business and for breakthrough technologies. Connected 
to innovation ecosystems around the world, we detect the most promising 
solutions upstream that will benefit our customers and patients.

maintaining rating from S&P

“A” range 

(a)  Including Airgas consolidation scope effect in 2017,  
corresponding to a +2% CAGR.
(b) for the period 2017-2020.

See Solidia: a partnership born from "open innovation", page 44.

#4 

A NETWORK ORGANIZATION

Skills, better distributed and exchanged globally and regionally, enable 
us to strengthen our proximity to customers and markets, accelerate 
decision-making and attract new talent locally.

See ITER: a network organization for an exceptional project, page 46.

RESPONSIBILITY

Improve air quality for better  
environment  and health

Be engaged in active dialogue  
with all stakeholders

35

AIR LIQUIDE – 2016 ANNUAL REPORT NEOS COMPANY PROGRAMOur new company program guides us to reach our 2016-2020 objectives. NEOS commits the Group's employees to delivering in various  economic environments; to being more closely connected to our customers, patients and all our stakeholders; and to constantly innovating in our core business and in our new frontiers to drive profitable growth.2. Transformation Strategy

NEOS DAY,  
Mobilizing all employees!

24-hour mobilization of all employees worldwide around the NEOS company  
program.

Performing

Connecting

Innovating  

3636

NEOS DAY,  

Mobilizing all employees!

A dedicated commu-
nity in our internal 
social network. 
+3,000 members 
in 24 hours

37

+ 1,000
shared  
photos

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

Serving  
the Customer 
Experience 

In a changing environment in which 
customers have new and higher 
expectations, the Group is taking action 
to differentiate itself as the leader in 
customer experience (CX) on its markets. 

Customer-centric  transformation  is  at  the  heart  of  
Air Liquide’s strategy. “By listening to our customers’ voice, 
understanding  their  expectations,  and  responding  to  them 
by eliminating ‘pain points’ and creating ‘delights,’ we seek to 
deliver a superior customer experience,” says Rich Jahr, VP 
Customers.

“We know customers value Air Liquide’s professionalism, re-
liability and safety standards from more than 50,000 surveys 
conducted since 2011,” says Customer Experience Director, 
Audrey  Eudeline.  “The  priority  now  is  to  build  upon  these 
well-identified strengths.” 

Achieving the transformation is about more than changing 
processes, says Rich Jahr. “It means moving beyond being a 
product supplier and application designer to focus on having 
a customer-centric value chain that differentiates us over the 
long term.”  

MULTI-LEVEL ACTIONS
In tangible terms, Air Liquide is systematically implementing 
the CX initiative at all levels within the Group with an increased 
focus on being even more proactive and innovative, while 
being responsive to exceptional requests. 

One new source of expertise being tapped is Airgas’ profi-
ciency in customer centricity and intimacy. Work teams have 
been created within Air Liquide to explore how elements of 
the Airgas customer-facing multi-channel distribution model 
such as its advanced digital capabilities can be applied else-
where within the Group. 

38
38

Other actions include actionable, real-time surveys enabling 
employees  to  respond  immediately  to  remedy  customer 
“pain points.” Another priority is capitalizing on best practices 
around the world (see p.39) and sharing experiences among 
the more than 700 Air Liquide employees worldwide actively 
participating in the online CX community.    

Ideas from outside the company are welcomed as well, in-
cluding new CX concepts proposed by start-ups at Air Liquide  
open  innovation  Hackathons(a).  The  most  recent,  held  in 
Philadelphia and Paris, produced prototypes ranging from 
potential new offers tailored to meet the specific daily needs 
of dentists, to helpdesks at hydrogen stations. Air Liquide is 
working with startup winners to implement these new offers. 
The i-Lab, Air Liquide’s innovation lab, also contributes to 
bringing new ideas within the Group, in collaboration with 
Customer Development teams.

Transformation means to focus on having 
a customer-centric value chain that 
differentiates us over the long term.”  

TRACKING PROGRESS
With  all  these  and  more  activities  underway,  how  will  the 
company  determine  its  success? “Part  of  it  is  recognizing 
that  simply  satisfying  customers  isn’t  enough.  We  have  to  
constantly measure perceptions to ensure we’re surpassing 
their expectations,” says Rich Jahr. “Our focus must be on 
attracting more new customers and retaining more existing 
customers than anyone else on our markets.” 

Ultimately, it means reinforcing the customer-centric culture 
company-wide to consistently deliver quality and value to 
customers over the long-term. Audrey Eudeline comments: 
“It’s about every employee, no matter what their role or position, 
knowing that they have the ability to make a difference. We can 
all delight our customer by delivering the unexpected!”  

Rich Jahr says the challenge is to create a mindset similar  
to Air Liquide’s strong safety culture. With one obsession: 
zero lost customers. “The question for each of us every morn-
ing needs to be, ‘What am I going to do TODAY to make my  
customer’s life better?’” 

(a) a Hackathon is a 48 hour-challenge gathering with multiple external start-
ups, designers and developers with an interest in providing digital solutions to 
the different challenges presented to them.

 
 
IMPROVING 
THE CUSTOMER 
JOURNEY: 
a multi-channel 
strategy

1

2

Mapping and improving  
the customer journey

Improving the patient 
connection

3

Airgas.com

In  Germany,  a  successful  pilot  project  to 
improve the customer experience was rolled 
out  during the summer of 2016. Team members 
worked on identifying customers’ ‘pain points’ 
by analyzing satisfaction surveys, then worked 
hand-in-hand  with  front  line  employees, 
customers and distributors to identify priority 
improvement  initiatives.  Examples  include 
empowering drivers with a new digital tool in 
order to provide more proactive services. In 
direct contact with the customer at the time 
of delivery, the driver is able to transmit real-
time customer service requests using the tool, 
thereby optimizing response time. Deployed 
in just four months, the global project is being 
rapidly adopted around the world. 

A B2C global approach has been implemented in 
Hong Kong by Air Liquide affiliate Celki VitalAire 
to better connect with healthcare professionals 
and  patients.  Combining  human  and  digital 
support, the program strengthens proximity 
by making the patient's life easier throughout 
the care journey with useful, adapted services. 
Examples include making oxygen refills online, 
receiving reminder SMS messages on future 
appointments, easily accessing information on 
treatment and follow-up reports, visiting Hong 
Kong’s  Vitalaire  shops  to  seek  advice  from 
the staff and making home visit appointments 
with  a  technician.  Facebook  is  also  used  to 
communicate with potential new customers. 
Another  innovation  is  the  online  eShop, 
providing  easy  access  to  medical  devices  
such as sleep apnea accessories, consumables 
and diabetes glucose monitors. 

Airgas’  advanced  digital  capabilities  were 
developed through a three-part strategy: 

1:  driving  customer  adoption  of  the  digital 
channel,

2: simplifying the relationship with the customer 
and integrating digital with branch and telesales 
channels;

3: engage the sales force by identifying new 
prospects. 

Launched  in  July  2014,  Airgas.com  today 
receives  more  than  600,000  visitors  per 
month;  in  only  two  years,  total  digital  sales 
increased to 250 million dollars per year.

39

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

Yanbu:  
operational excellence  
in action

At Yanbu Industrial City  
in Saudi Arabia, the successful 
construction and start-up 
in 2015 of a world-class hydrogen 
production site showcases 
operational excellence in action. 
Performance is designed to deliver 
an unrivaled customer experience. 

40

The March 2015 start-up of operations to supply the Middle 
East’s newest world-scale refinery marked the continuation 
of the exceptional cooperation between Air Liquide and its  
customer YASREF, a Saudi Aramco-Sinopec joint venture. 
Even prior to the contract signing, Air Liquide teams were 
working with their counterparts at YASREF, developing an 
in-depth understanding of the customer’s needs and making 
modifications to ensure that on-stream performance would 
match up with the plant’s design.

The  350-million-euro  industrial  investment  is  the  largest 
single industrial investment ever for Air Liquide, a long-term 
commitment  reflected  in  the  contract’s  30-year  duration. 
The  project  is  also  the  company’s  biggest  over-the-fence  
hydrogen  contract,  with  total  production  capacity  of  
340,000  Nm3  per  hour.  The  hydrogen  enables  the  sulfur 
content  of  produced  fuels  to  be  reduced  and  meet  clean  
transportation fuel standards. 

Strategic Pillar 

#1

OPERATIONAL  
EXCELLENCE

An essential component of Air Liquide's culture, operational 
excellence is driving our sustainable performance, 
contributing to the long-term trust of our customers and 
other stakeholders.

Our high reliability and safety standards apply to all our 
activities. In particular, our industrial operations are 
differentiated on the market by our exemplary reliability 
rates, reaching 99.98% for pure oxygen supply. Reliability 
is foremost among the expectations of our customers, as it 
contributes directly to their own efficiency and performance. 
The Group is also recognized for its ability to carry out large-
scale and complex industrial projects throughout the world, 
ensuring the highest level of safety. 

While remaining focused on the fundamentals of safety and 
reliability, operational excellence also means for Air Liquide:
- implementing an unrivaled customer experience, 
continuously over the long term;

- continuously strengthening our competitiveness, 
 a source of attractiveness for customers  
in highly competitive markets;
- digitizing our operations to increase 

responsiveness, flexibility and efficiency  
in serving our customers.

 
 
Abdallah H. Subvaiyyal,  
VP, Manufacturing, Yasref

“

Air Liquide worked closely  

with us to make sure that  

our needs were met.  

We maintained an ongoing 

dialogue as construction 

advanced, sharing the same 

objective: achieving industrial 

excellence.  

The result was a successful project 

delivered on-time, on budget  

and with an exceptional  

safety performance.”

Bryant Jackson,  
General Manager, Air Liquide Arabia  

“

Operational excellence is about 

people in the field that are 

committed and focused every 

day on our customers’ priorities.”

ON TIME AND ON BUDGET
Ensuring the reliability of the hydrogen supply is a critical pa-
rameter for the refinery, which processes 400,000 barrels 
of  heavy  crude  oil  per  day. “Even  a  short  interruption  of 
hydrogen supply for a few hours can translate into days of 
downtime  for  refinery  processing  units,” says  Air  Liquide 
Arabia  General  Manager  Bryant  Jackson.  “Our  ability  to  
demonstrate unparalleled reliability was a key success factor 
in winning the contract and earning our customer’s trust.”

The  standard  of  excellence  in  operational  performance 
builds on the results achieved during the project’s construc-
tion and start-up phases by a dedicated project team drawn 
from business development, operations, engineering and 
construction. 

More than 1,100 people took part in the construction, wor-
king more than 6.2 million hours without a single lost time 
accident. Air Liquide also showed its capacity to execute 
extremely large projects on time and on budget, ensuring 
that the hydrogen facility was ready for operation prior to 
the refinery’s completion.

GOING BEYOND
For Air Liquide, adding value for the customer also means 
going  beyond  ensuring  reliable  supply  at  a  predictable 
cost,  says  Bryant  Jackson.  “In  investing  significantly  in 
this multi-billion dollar refinery project, we commit to a true 
partnership with the customer. By outsourcing their supply 
of hydrogen to a professional in the sector, the customer re-
duces their risk.” 

Like the construction phase, the Air Liquide Arabia team 
continues to be fully immersed in the refinery’s operations, 
providing ongoing opportunities to go beyond base sup-
ply to identify additional optimizations for refinery off-gas 
streams. The optimization of off-gas streams reduces costs 
for the refinery and delivers positive environmental benefits. 
“We take pride in being able to delight the customer by also 
proposing improvements in areas that may not necessarily be 
on their radar,” says Bryant Jackson.
All  part  of  striving  to  be  a  world-class  partner  for  a  
world-class project.

YANBU PROJECT   
KEY FIGURES

30-year   

CONTRACT

€ 350 M  

AIR LIQUIDE INVESTMENT

1,100 people 

involved in construction

6.2 million  

hours worked with zero lost time 
accidents

total hydrogen production capacity

340,000 Nm3 

PER HOUR

4141
43

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

Micron Fab 10X:  
a carefully prepared  
investment 

Micron, a US-based company,  
is a world leader in innovative 
solutions for memory storage.  
Air Liquide is supporting its 
longtime customer by investing  
in Fab 10X, Micron’s new  
ultra-innovative plant in Singapore.
A look back on this major strategic 
investment, prepared and 
completed by the Group  
in record time.

With more than 30,000 employees, Micron is present in 18 countries 
around the world, including in the U.S. and Asia, where the market 
for  electronics  and  appetite  for  innovation  are  especially  strong.  
Micron manufactures today’s major memory and storage technolo-
gies including 3D NAND, the latest technology to meet the market’s 
growing need for storage capacity.

FAB 10X, A PROJECT FOR THE FUTURE
Singapore  is  home  to  Micron's  largest  manufacturing  footprint.   
The  company’s  newly  expanded  Fab  10X  nearly  doubles  its  clean 
room space in Singapore, adding an additional 255,000 square feet 
to  the  fabrication  facility.  This  ambitious  project  was  completed  
in  18  months  on  a  budget  of  $4  billion.  It  will  facilitate  efficient  
implementation of 3D NAND production, giving Micron the flexibility  
to  gradually  add  incremental  capacity  in  response  to  market  
requirements. 

4442

Micron Fab 10X:  

a carefully prepared  

investment 

Strategic Pillar 

#2

SELECTIVE  
INVESTMENTS

Whether they involve new production units  
or the acquisition of companies, investments are essential 
because they nourish the Group's growth over time.  
They enable us to support  the development projects  
of our customers and the transformation of their activity.  
They are also essential to innovation and to providing  
new and effective responses to society’s major challenges, 
such as health and clean mobility.

As part of its NEOS company program, 
the Group has set a clear direction for 2016-2020, providing 
for an annual investment of between 10 and 12% of its sales. 
This investment will be aligned with Air Liquide’s  
new profile and include support for the development  
of Airgas, which will pursue its strategy of acquiring local 
distributors, and the introduction of new offers  
and technologies for Industrial Merchant’s growth, which 
now represents 44% of Gas & Services revenue.  
Air Liquide will also continue to invest in all of its business 
lines to support its growth and strengthen  
its competitiveness by ensuring reliability and safety,  
thereby achieving the NEOS objectives.

Air Liquide played a key role 

in building a large ultra-pure 

nitrogen and oxygen production 

unit on-site with one of the largest 

capacities to date for these 

technologies.

Steps to prepare for the investment’s 

approval included regular 

exchanges between Air Liquide and 

Micron teams and detailed analysis 

of the project. The various discussions 

were critical to understand the 

customer’s needs and to leverage  

Air Liquide’s expertise in order  

to offer the best-in-class solution  

for the project. 

Air Liquide played a key role in building a large ultra-pure 
nitrogen and oxygen production unit on-site with one of the 
largest capacities to date for these technologies. The bene-
fits for Micron of the Fab 10X’s integrated installation include 
high supply reliability and low total cost of ownership, as well 
as nitrogen supply flexibility to support future expansion at 
the plant.

NEW PHASE FOR THE MICRON-AIR LIQUIDE  
RELATIONSHIP
Air Liquide’s decision to invest in the new Singapore site 
reflects a relationship of trust that dates back to 1993 with 
Micron, an industry leader recognized for its innovation.  

A key driver behind the investment: Micron’s already strong 
presence in Singapore, which includes a multi-technology 
center, an Asia-Pacific shared services center, a sales and 
marketing office, three fabrication facilities, and a testing 
and assembly site.

Steps  to  prepare  for  the  investment’s  approval  included 
regular exchanges between Air Liquide and Micron teams 
and detailed analysis of the project. The various discussions 
were critical to understand the customer’s needs and to 
leverage Air Liquide’s expertise in order to offer the best-in-
class solution for the project. 

A RIGOROUS INVESTMENT  
SELECTION PROCESS

Main   
steps

1

 Identification    
of an investment opportunity 
The nature of investments 
varies depending on the 
activity. 

Selection 
by the Selection Committee, 
which allocates resources  
to analyze the project and  
define the Air Liquide proposal.

2

3

Review of 
investments 
by the Investment Review 
Committees, organized at the 
regional level to better take into 
account operational needs and 
at the Group level to ensure 
alignment with the overall 
strategy. 

Air Liquide 
teams involved 
in the process  

Business 
Development teams 
In the early stages  
of the project

Engineering teams
Definition of technical solution 
and investment amount

Mergers & 
Acquisitions teams  
 (for acquisitions)

World Business Line 
Validation of investment 
alignment

Financial experts
Verification of project viability 
and profitability

Operational  
teams
Project management  
and customer relations

Air  Liquide  teams  have  regular  exchanges  with  the  customer 
throughout the process to respond to the customer’s needs and 
challenges, ensure better understanding and management of pro-
ject risks and secure medium- and long-term operational benefits.

Stringent,   
multiple selection criteria

•  geographic positioning:  for example, installation in a new country 
or the development of our presence in an industrial basin; 

•  positioning in new markets: study of development prospects;

•  quality and durability of the customer and the site;

•  accompaniment of strategic customers over the long term;

•  financial indicators,  such as profitability or the impact  
on Group financial instruments;

•  corporate social responsibility  indicators.

43

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

Solidia: a partnership  
born from open 
innovation

Through its partnership with the American start-up Solidia Technologies®, 
Air Liquide is well-positioned to unlock a new market for carbon dioxide 
(CO2), underlining the potential for new business opportunities as the Group 
increasingly embraces open innovation.

Under  an  agreement  announced  in  June  2016,  
Air  Liquide  is  providing  CO 2  injection  equipment 
to  produce  Solidia  Concrete™,  formed  with  a  new  
sustainable cement. Solidia’s breakthrough technolo-
gy cures concrete with CO2 instead of water, enabling  
the  environmental  footprint  of  cement  and  the  
pre-cast  concrete  end  product  to  be  reduced  by  up  
to 70%.

The  start-up  approached  a  number  of  companies, 
seeking  a  partner  to  source  the  CO 2  required  to  
support the vast market. “We were looking for a company  
with  demonstrated  creativity  and  a  commitment  to  
sustainability  with  which  we  could  align,”  says  Solidia  
CEO  Tom  Schuler.  “We  found  these  qualities  at  
Air Liquide, in addition to the technical expertise, market 
knowledge and engineering talent we needed.”

44

Strategic Pillar 

#3

OPEN INNOVATION

Innovation enables Air Liquide to ensure its competitiveness, 
open new markets and create more added value for its 
customers and patients. The Group is constantly innovating, 
both in its core business and for breakthrough technologies. 
It relies on its scientific and technological expertise, 
represented by its Research & Development department, 
its Engineering and Construction activity and its centers 
of expertise.  Digital transformation teams are working 
to improve the customer / patient experience and Global 
Markets & Technologies, created in 2015, is nurturing new 
activities. The i-Lab laboratory of innovation and the ALIAD 
venture capital structure are helping to connect the Group 
with innovation ecosystems. 5,700 employees around  
the world are mobilized to contribute to innovation.

Backed by this internal mechanism, our "open innovation" 
approach is based on numerous partnerships  
with customers, start-ups, SMEs, suppliers, universities  
and research institutes around the world.  
We are continuously strengthening our links with  
this global innovation ecosystem. These interactions  
are a determining asset for better anticipating market 
and user trends, exploring new growth opportunities  
and helping our customers make a difference  
in their markets.

Tom Schuler,  
Solidia CEO

“

We were looking for a company  

with demonstrated creativity and  

a commitment to sustainability 

with which we could align.  

We found these qualities  

at Air Liquide, in addition  

to the technical expertise,  

market knowledge and 

engineering talent we needed.”

Gabriel Constantin,  
Air Liquide’s CO2 and Beverage Markets Director

“

The Solidia technology is a game 

changer, potentially doubling  
the market for CO2.” 

A NEW MARKET FOR CO2
For  Air  Liquide,  the  partnership  offers  the  opportunity 
to  develop  a  new  CO2  market,  reach  new  customers 
and  contribute  to  a  more  sustainable  world.  “The  Solidia 
technology  is  a  game  changer,  potentially  doubling  the 
market  for  CO2”  explains  Gabriel  Constantin,  Air  Liquide’s 
CO2  and  Beverage  Markets  Director.  “In  addition  to  cost 
savings and a performance edge, the technology offers cement 
producers and concrete manufacturers -- the ultimate customer 
-- a solution for reducing CO2 emissions from their industrial 
chain that currently contribute 5-7% of the world’s total.”   
The Solidia Concrete™ products consume less water, 
cost  less  to  produce,  and  cure  in  less  than  24  hours, 
compared to the 28-day curing cycle required for tradi-
tional concrete products. Commercial-scale production 
of the concrete, which has demonstrated higher quali-
ty performance than traditional concrete, is currently  
being  tested  by  customers  in  North  America  and  
Europe.  In  addition  to  supplying  the  equipment, 
Air Liquide serves as the worldwide preferred provider 
of CO2 for use with Solidia’s patented processes, thus 
offering a complete package. 

OPEN INNOVATION: BUSINESS ACCELERATOR
Air  Liquide  also  invested  in  the  start-up  through  
ALIAD,  Air  Liquide  Venture  Capital,  an  action  that 
helped  accelerate  development  of  the  technology. 
ALIAD  US  Investment  Director  Greg  Fleming  says  a  
decision by leading cement producer Lafarge-Holcim to 
partner with Solidia further strengthened Air Liquide’s 
confidence  in  the  project’s  technical  feasibility. “This 
investment, with its high potential value, reflects a real 
interest that has developed within Air Liquide to engage 
with start-ups,” he says. “It demonstrates the importance 
of open innovation to the company’s transformation strat-
egy and the potential to create new market opportunities 
to fuel our long-term growth.”

LESSONS FROM A START-UP 
PARTNERSHIP

Combining a small agile start-up with a large global company 
to bring a promising new technology to market can produce 
some interesting learning experiences, according to Gabriel 
Constantin, Air Liquide’s CO2 and Beverage Markets Director. 
“Time is the most important constraint for a start-up. They need to 
go fast and thus are willing to take more risks. With the criticality of 
time-to-market in today’s fast-changing markets, the importance 
of reinforcing agility is a useful lesson.” 

Solidia CEO Tom Schuler adds: “We live by the 70-30 rule that 
we’re never going to be able to make a decision based on 100%  
of the facts. If we have less than 30%, we’re making a bad decision 
because it’s a wild guess but if we wait until we have 70%, we’ve 
missed the opportunity because someone else is already there. 
In addition to sharing their expertise, Air Liquide has shown  
a remarkable ability to adapt and share in the risks of unlocking  
a potentially huge opportunity. We’re both learning from  
each other.”  

45

AIR LIQUIDE – 2016 ANNUAL REPORT2. Transformation Strategy

ITER: a network  
organization for an 
exceptional project

ITER is a huge experimental 
fusion reactor that will be 
commissioned in 2025. 
Currently under construction 
in Cadarache, France, it 
involves numerous international 
partners. 

46

Air Liquide plays a key role in this innovative and complex  
project, equipping the site with the world’s largest cryogenic 
plant, which will ensure continuous cooling of the reactor. To per-
form its mission, the Group leverages its network organization.
The  ITER  reactor  will  test  the  production  of  energy  by  
thermonuclear fusion, a highly promising technology: safe and 
low-polluting, the virtually unlimited technology is similar to that 
generated by the sun.

Air  Liquide  will  supply  approximately  80%  of  the  ITER  
cryogenic system with an ultra-innovative cold-production 
plant, a key component of the project. A device of the same type 
has already been designed, installed, and successfully tested by 
the Group in Japan as part of the "JT60SA" fusion reactor pro-
ject: a genuine small-scale model of ITER, it allows technologies 
to be tested and refined prior to their deployment in Cadarache.

Strategic Pillar

#4

A NETWORK  
ORGANIZATION

For several years, Air Liquide has been implementing 
a network organization in which skills can  
be better distributed both globally and regionally.  
This organization is built around a Base in Paris, and 
four Hubs - Houston, Frankfurt, Shanghai, and Dubai - 
 that extend the Group's presence in these 
 geographic zones.

Tangible benefits include increased proximity 
 to customers and markets, more efficient processes, 
faster decision-making, and the ability 
 to attract new talent locally.

Today, we are further strengthening this networking, 
leveraging a number of digital tools such as Kite,  
our collaborative platform for all employees 
worldwide. We also deploy interactive tools and 
immersive rooms to coordinate international projects 
in real time. These tools simplify relationships  
and foster synergies between teams, enhancing  
our agility and operational effectiveness.  
A major asset for mobilizing collective intelligence 
and expertise, wherever located, offering  
the best solutions to our customers.

Bernard Bigot,  
CEO of ITER Organization

“

Air Liquide's teams throughout  

the world have demonstrated  

a remarkable level of listening 

and openness that enables them 

to understand and respond to our 

special needs. This is absolutely 

crucial to mastering such  

a complex international project. 

Impassioned professionals,  

they ensure true continuity  

of the relationship, essential  

for responding together  

to the challenges still to come!”

Éric Dupasquier,  
ITER Project Manager for the helium refrigeration unit, Air Liquide

“

On the ITER project, we have 

deployed a transversal multi-

project, multi-site approach. 

Coupled with digital visual 

management solutions, it has 

enabled us to anticipate and 

optimize our response to technical 

challenges while achieving 

significant efficiency gains.”

PROJECT ITER  
IN FIGURES:

MORE THAN 

200 

AIR LIQUIDE EMPLOYEES 
mobilized on ITER 
worldwide

10X 

During operation at 
maximum power anticipated 
in 2035, ITER should produce 
10 times more energy than  
it consumes.

WORKING IN SYNERGY WITH MULTIPLE  
INTERNATIONAL PARTNERS
The  ITER  project  is  supported  by  the  European  Union,  
China, the United States, the Russian Federation, India, 
Japan,  and  the  Republic  of  Korea,  with  a  total  budget  
of approximately € 18 billion. Air Liquide is working hand  
in hand with four direct customers:
-  "ITER Organization,” the global steering body of the ITER 

project, for the helium refrigeration unit;

-  “Fusion for Energy (F4E),”  an agency of the European 

Union, for the nitrogen refrigeration unit;

- “ITER India,” for the complex cryogenic lines;
-  The Office of Atomic Energy (CEA), ”Fusion for Energy” 
(F4E),  and  QST  (National  Institutes  for  Quantum  and 
Radiological Science and Technology) in Japan for the 
“JT60SA” project.

The  Group  naturally  interacts  with  each  of  these  four 
customers on a daily basis as well as for numerous mile-
stones  that occur during the project’s smooth execution.  
Air  Liquide  has  also  put  in  place  extremely  rigorous 
governance to control the risks inherent in such a vast,  
innovative and extended project.

In addition, the Group collaborates with multiple suppliers 
in a number of countries in Europe, as well as in the United 
States, China, and Turkey.

INNOVATIVE AND COLLABORATIVE WORKING 
METHODS
ITER is not only about pushing the limits of technology.  
It  is  also  a  great  human  adventure.  More  than  200  
Air Liquide employees and 10 entities are mobilized around 
the project. To encourage teamwork, the organization of 
workspaces has been rethought, with broad and friendly 
open spaces conducive to collaborative work.

Visual management tools have also been tested for ITER 
and are currently being deployed by various Group enti-
ties. Digital tables are used in particular to analyze future 
equipment plans, with participants able to write notes on 
the digital models and save their comments.

Immersive rooms allow ITER teams to work in a much more 
interactive way by projecting plans and diagrams on a large 
scale. The result: increased efficiency, accelerated deci-
sion-making, and higher quality. All of these assets serve 
to develop and preserve the advanced skills indispensa-
ble to the ITER project – as well as solidifying Air Liquide’s 
position as an expert partner of major scientific projects.

47

AIR LIQUIDE – 2016 ANNUAL REPORT 
2. Transformation Strategy

Contributing  
to sustainability

For Air Liquide, performance and sustainability come together.  
The Group has set two priority objectives for 2016-2020, which frame  
its sustainable development strategy: to improve air quality for a better 
environment and health and to pursue an active dialogue with  
all stakeholders.

IMPROVING AIR QUALITY
Air  is  a  common,  vital,  and  universal  good  whose  quality 
is  threatened  in  many  parts  of  the  world,  with  significant 
human and financial costs to society. Children, individuals  
with weakened immune systems, and the inhabitants of large 
cities are among the hundreds of millions of people worldwide 
who are particularly affected.

Through  its  expertise  in  air,  respiration,  and  health,  the 
numerous applications of its products, and its continuous 
innovation  approach,  Air  Liquide  makes  a  significant 
contribution to the improvement of air quality and the fight 
against global warming. In tangible terms, the Group actively 
engages with its stakeholders in the fields of health, industry, 
transport, and energy through its Research & Development 
and  technology  teams  and  an  international  network  
of experts.

We are helping to develop a more environmentally friendly 
industry  by  proposing  nearly  50  sustainable  industrial 
solutions to our customers to improve the ecological footprint 
of their production. For example, we supply the steel industry 
with large volumes of oxygen: used in blast furnaces, oxygen 
reduces the use of coke, which is highly polluting.
We are also promoting the development of cleaner modes of 
transport by developing innovative offers around biomethane 
and hydrogen energy (see p.52).
We strive to minimize the environmental footprint of our own 
operations as much as possible: for example, we encourage 
low-carbon electricity in our energy supplies and we continue 
to improve the energy efficiency of our production units and 
in the transport of our products.

Our  "Corporate  Sustainability  Program,"  defined  in 
2016, guides our decisions in our day-to-day operations:  
for example, by looking at the carbon footprint of our techno-
logies, in the selection of our investments and by practicing  
responsible procurement.

+90% of the planet's 
inhabitants do not benefit from 
the minimum level of air quality 
recommended by the World 
Health Organization.

11.2 million tons  
of CO2 emissions avoided  
in 2016 in the steel industry, 
through the use of oxygen 
supplied by Air Liquide.  

TWO IMPERATIVES:  
SAFETY AND ETHICS

Safety is Air Liquide’s number one industrial 
responsibility. This constant concern 
for safety applies to employees and 
subcontractors, industrial installations, 
transport, and the implementation of the 
Group's products and services for customers 
and patients. Respect for human rights and 
business ethics is also an imperative for  
Air Liquide and a prerequisite for the 
balanced development of its activities.

48

ENGAGING IN AN ACTIVE DIALOGUE   
WITH OUR STAKEHOLDERS
In the 80 countries where it operates, Air Liquide maintains 
a continuous and in-depth dialogue with all stakeholders: 
employees, customers and patients, suppliers, partners, 
shareholders  and  investors,  public  authorities,  local  
communities and non-governmental organizations.

For example, our subsidiaries around the world conduct 
ongoing customer satisfaction surveys to optimize their 
daily  experience;  we  meet  regularly  with  patient  asso-
ciations to test our health solutions with them to improve  
the treatment of chronic diseases; we work with public  
authorities  and  partners  to  build  together  a  hydrogen  
society;  we  engage  in  dialogue  with  our  shareholders  
and  investors  through  regular  in-person  meetings  and  
our unique digital tools. 
This  commitment  to  dialogue  at  all  levels  is  essential  
to ensure sustainable growth that respects people and 
the environment and supports the development of local 
communities.

FIRST AIR LIQUIDE  
FOUNDATION AWARDS

Created in 2008, the Air Liquide Foundation embodies  
the Group’s commitment to being a responsible company.  
In 2016, with the involvement of the Group's employees,  
it supported 31 micro-initiatives in 16 countries for local 
development and several ambitious scientific research 
projects: one in the field of environment and three in health 
and respiration.  
The Air Liquide Foundation has also presented awards 
honoring the most innovative organizations among those  
it has supported in recent years.
The scientific research and environment prize was awarded 
to the National Center for Scientific Research in France for 
its study on natural insecticides in French Guiana. The award 
for health and respiration was presented to the PremUp 
Foundation for research on the lungs of premature infants. 
The societal innovation award was presented  
to three associations for micro-initiatives to support local 
communities in France, Brazil and Senegal. Each of the 
winning organizations received a prize of 10,000 euros.

49

AIR LIQUIDE – 2016 ANNUAL REPORT3. New Markets

—
Lorem ipsmer dlores
dolores ipsmer dolore moerdess
—
50

New  
Markets

Transition to a carbon-free economy, emergence of electricity storage 
solutions, development of clean mobility... The energy and environmental 
transition is underway and Air Liquide intends to make a significant 
contribution. The latest development: inauguration of multi-energy stations,  
a pioneering solution for clean transportation.

Longer life expectancy, changing lifestyles, the rise of chronic diseases, 
and the introduction of new technologies. To meet these challenges in 
healthcare, Air Liquide applies its expertise throughout the continuum of 
patient care and continues to innovate. For example, the Group has designed 
a unique e-health offer to improve the patient’s quality of life and compliance  
to treatment. 

Finally, Air Liquide is implementing its digital transformation,  
which impacts the management of its assets, its relationship  
with its customers and how the Group leverages its ecosystems. 
“Connect,” the plant of the future project, illustrates this approach.

51

AIR LIQUIDE – 2016 ANNUAL REPORT3. New Markets

TRANSITION  
UNDERWAY
- 50% 

reduction in noise emitted  
by an engine running on natural  
gas for vehicles – GNV – (versus diesel). 

- 85% 

reduction in fine particles emitted  
by an engine running on GNV 
(versus diesel). 

- 90% 

reduction in the carbon footprint 
of an engine running on GNV bio 
(versus diesel).

5252

Clean multi-energy  
stations: a solution  
for the future of road 
transport

The Group will strengthen its actions to improve the environment  
and health through air quality, including by promoting clean transportation. 
A pioneer in hydrogen energy, Air Liquide is once again leading the way  
in France and Europe with the creation of multi-energy stations.

Nancy, France, June 2016: Air Liquide inaugurates the first 
clean multi-energy station in France. Since then, deploy-
ment of new stations is continuing in France and Europe. 
Dedicated to on-road freight transport, these stations offer 
carriers a single point of supply for compressed natural 
gas (CNG), liquefied natural gas (LNG), and liquid nitrogen.

The benefits of these energies? They are clean, allowing 
for the reduction of emissions of fine particles and CO2,  
especially when the CNG and the LNG provided are based 
on biomethane. They are silent, offering a real benefit for 
night deliveries. They are also economical, with a lower 
cost per kilometer than diesel.

SHARED BENEFITS
With its new stations, Air Liquide is helping its retail and 
road transport customers move goods using more envi-
ronmentally friendly alternatives. The stations help ensure 
compliance by trucks with demanding emissions regula-
tions and particularly stringent anti-noise standards in city 
centers, where small convenience stores require frequent 
deliveries. The stations also open access to incentives for 
the use of biofuel.

More generally, Air Liquide's multi-energy stations bene-
fit everyone: with 25% of CO2 emissions generated from 
transport-related  activities,  these  stations  represent  
a promising solution in the fight against global warming. 
In addition, the initiative enables the Group to optimize its 
own production of biomethane. 

Air Liquide's clean multi-energy 
station enables natural gas and 
liquid nitrogen refueling at  

the same location. Combining a cold 
nitrogen cryogenics solution to our natural 
gas trucks makes a real difference for 
our customers: access to clean and quiet 
transportation."

ALEXANDRE MICHEL, CHAIRMAN AND CEO  
OF THE TRANSALLIANCE GROUP, EUROPEAN 
TRANSPORT AND LOGISTICS COMPANY,  
AIR LIQUIDE CUSTOMER.

A CUSTOMER-CENTRIC APPROACH
In designing these new generation stations, Air Liquide  
remains  focused  on  the  customer.  The  Group  began  
working with retailers and carriers to define a range of pric-
es before developing the technical solution. An approach 
that ensured project viability and rapid implementation in 
just 16 months.

With  these  new  stations,  Air  Liquide  customers  
benefit from a comprehensive offer: the Group provides  
biomethane production, station design and management, 
and  fuel  distribution.  This  virtuous,  integrated  solution 
ensures optimal safety and operational performance for 
transporters.

53

AIR LIQUIDE – 2016 ANNUAL REPORT3. New Markets

Engaged 
in e-health

The rapid adoption of digital technologies in the field of health is opening 
new ways to provide innovative services to patients and healthcare 
professionals. Air Liquide is seizing this opportunity to provide better at-home 
support for patients suffering from chronic diseases. The three objectives: 
improving the daily life of patients, preventing the exacerbation of certain 
diseases that may lead to hospitalization, and increasing patient autonomy. 

In  2013,  Air  Liquide  revolutionized  support  for  sleep 
apnea patients with the NOWAPITM digital remote mon-
itoring device. Today, 180,000 patients in France are 
equipped with this device at home. The Group continues 
to develop new solutions with digital services to support 
patients and assist in coordinating treatment follow-up 
by healthcare professionals.

A DIGITAL PLATFORM  
WITH CONNECTED OBJECTS
In 2016, Air Liquide developed a new digital platform in part-
nership with La Fe University Hospital in Valencia, Spain. This 
platform enables personalized home-based follow-up for 
approximately 200 patients suffering from chronic diseases 
who consult regularly with the hospital. With a digital tablet, 
each patient is connected to one or more measurement 
devices: tensiometer, thermometer, weight monitor, pulse 
oximeter, and blood glucose meter. The data is transmitted 
continuously to nurses at the Air Liquide monitoring center, 
who stay in regular contact with the patient and the hospital's 
healthcare professionals.

We feel safer because we know that  
the Air Liquide nurse is constantly informed.  
 If she sees something abnormal, she calls us."

MANUELA ROMERO BLANCO – PATIENT

Every day, Air Liquide reminds  
me of the different measurements  
I need to take, it's reassuring." 

FERNANDO GUAITA PONCE  – PATIENT

What happens if the patient’s condition worsens? As soon 
as certain thresholds - defined with the healthcare profes-
sionals - are exceeded, the nurses at the Air Liquide center 
receive an alert. They then contact the patient immediately 
and, using a decision support system, indicate the appropri-
ate procedure, such as collecting additional information or 
consulting the patient’s doctor or specialist. This preventive 
approach, combining technology and human contact, makes 
it possible to avoid aggravating the disease and potential 
hospitalization.

BENEFITS FOR PATIENTS  
AND HEALTHCARE PROFESSIONALS
In addition to tele-health solutions, Air Liquide also offers 
distance  training  and  personalized  coaching  to  help  
patients better control their disease and encourage them to 
follow their treatments as well as regularly providing them 
with appropriate recommendations. These solutions fit into 
the patient's existing patient care network of their attending 
physician, specialist physician, nurse, pharmacist, family, 
and friends. More efficient for patients, these solutions also 
help healthcare professionals optimize their time. Avoiding 
other forms of intensive care such as hospitalization is also 
less costly for the community.

54

 
KEY STRENGTHS  
IN THIS NEW MARKET

A leader in healthcare, Air Liquide directly 
supports 1.4 million patients at home in  
35 countries. This knowledge of proximity 
support for patients is one of the company’s 
major assets, along with its teams of nurses  
and technicians, its expertise in chronic 
diseases, and its ability to manage multiple 
diseases (sleep apnea, diabetes, respiratory  
or cardiac deficiencies).  
Air Liquide also possesses the necessary 
expertise - medical, technological, data 
analysis, logistics, commercial, etc. - to play  
the role of e-health conductor, linking patients 
and healthcare professionals. Finally,  
Air Liquide is agile in adapting to different  
local healthcare systems around the world 
 and their highly heterogeneous access models. 
This is an essential advantage in developing  
the young e-health market.

AIR LIQUIDE HEALTHCARE ACTIVITY IN FIGURES:

15,000   

AIR LIQUIDE EMPLOYEES 
dedicated to healthcare

35  

COUNTRIES

#1  

IN EUROPE  
in home 
healthcare

1,400,000 

PATIENTS 
worldwide supported 
in their homes

55
55

AIR LIQUIDE – 2016 ANNUAL REPORT3. New Markets

“Connect”, the plant   
of the future project

Digital transformation is a major global trend that is both  
a challenge and a source of growth opportunities. In response,  
Air Liquide is transforming its industrial operations around  
the world. A guided tour of “Connect,” the plant of the future 
deployed in France. 

Certified “Technology Showcase”(a) in 2016, the "Connect" 
project includes a highly innovative operations center that 
enables remote control of 22 Air Liquide production units in 
France to optimize their energy consumption and reliabil-
ity. The project is based on the introduction of new digital 
technologies into the daily work of production site teams. 
Co-built with more than 100 companies - including a dozen 
start-ups - "Connect" is fully aligned with the Group's open 
innovation approach. 

A PROJECT DESIGNED FOR CUSTOMERS
Like a control tower, the operations center oversees the 
oxygen, nitrogen, argon, and hydrogen needs of industrial 
customers in France. Capable of stopping or restarting a 
site remotely, it adjusts the production level at Air Liquide 
plants in response to customer demand. The production 
flows of each unit are thus adapted in real time 24/7 to  
the needs of each customer, optimizing the volume and 
gas supply chain nationwide.

The  center  also  uses  big  data  to  improve  the  energy  
efficiency of production units. Algorithms developed by 
Air Liquide engineers make it possible to refine equipment 
settings based on nearly 15 years of data compiled at Group 
industrial sites around the world.

Large  volume  data  analysis  is  enabling  Air  Liquide  to  
develop predictive maintenance of production site equip-
ment  (see  box).  By  identifying  the  "weak  signals"  that 
precede a malfunction, teams can anticipate and perform 
necessary technical interventions at the right time. This also 
means both enhanced security of supply for customers 
and increased efficiency for the Group.

A PROJECT THAT CREATES NEW PROFESSIONS 
Two new jobs have been created in the operations center: 
"analysts" who study the production and optimization of 
energy  consumption,  and  "real-time  pilots"  who  are  in 
constant contact with the sites. In the plants, skills also 
are evolving as a result of testing and new tools chosen  
by the technicians.

NEW  DIGITAL  TECHNOLOGIES  AT  THE  HEART  
OF PLANTS
With “Connect,” Air Liquide is also deploying new digital 
tools adapted to the professions and practices of teams 
at production sites.
For example, connected goggles can be used to visualize 
site  safety,  maintenance  procedures,  and  workflows. 
Their  integrated  camera  facilitates  the  sharing  of  live  
information between experts: remote technical diagnos-
tics are thus simpler and more efficient.

Digital  tablets  are  used  increasingly  by  operators,  able  
to enter or access information in real time, anywhere on 
the production site.

3D scanning is also being developed, making it possible 
to quickly establish highly detailed site plans.  All techni-
cal  changes  on  the  installations  are  thus  integrated  into 
3D plans, facilitating maintenance operations, especially 
at the oldest units.

(a) certification awarded by the Alliance Industrie du Futur, which brings  

together France’s Industry and Digital professional organizations.

56

 
BIG DATA  
IN PLANTS
450,000  

the number of data points 
monitored and recorded 
every second by Air Liquide 
at its 400 production sites 
worldwide.

1 billion  

amount of data collected 
daily by the Group.

"Connect" represents  
an investment 
decision of 

€20 M 

"SMART AND INNOVATIVE 
OPERATIONS,"  
A HIGH VISIBILITY 
PROGRAM

"Connect" is part of Air Liquide’s "Smart and Innovative 
Operations" (SIO) program, which integrates digital 
tools to analyze plant operating data. Deployed 
globally, this program focuses on automating and 
centralizing operations, optimizing the performance 
of each site and anticipating malfunctions. Digital 
predictive maintenance tools have already been 
implemented at 15 sites worldwide. For customers,  
SIO means more adapted service, improved reliability,  
and greater flexibility and responsiveness.

57

AIR LIQUIDE – 2016 ANNUAL REPORTThank you   
to our shareholders  
and investors...

... who have participated in financing the acquisition of Airgas. Air Liquide opens a new chapter in its history 
and continues toward its ambition to lead its industry, deliver long-term performance and contribute to 
sustainability.

5858

Consolidated income statement (summarized) For the year ended December 31

(in millions of euros)

Revenue

Purchases

Personnel expenses

Other income and expenses

Operating income recurring before depreciation and amortization

Depreciation and amortization expense

Operating income recurring 

Other non-recurring operating income and expenses

Operating income

Net finance costs

Other financial income and expenses

Income taxes

Share of profit of associates

Net profit from continuing operations 

Net profit from discontinued operations

Profit for the period

- Minority interests

- Net profit (Group share)

Basic earnings per share (in euros)

Diluted earnings per share (in euros)

2015

16,380

-6,164

-3,069

-2,885

4,262

-1,372

 2,890 

-132

 2,758 

-227

-41

-666

 14 

 1,838 

 1,838 

 82 

 1,756 

4.99

4.97

2016

 18,135 

- 6,693

- 3,659

- 3,172

 4,611 

- 1,587

 3,024 

36

 3,060 

- 389

- 14

- 747

 6 

 1,916 

 11 

 1,927 

 83 

 1,844 

 5.11 

 5.10 

Consolidated balance sheet (summarized) For the year ended December 31

 (in millions of euros)

ASSETS

Goodwill

Other intangible assets and property, plant and equipment 

Other non-current assets (a)

TOTAL NON-CURRENT ASSETS

Inventories and work-in-progress

Trade receivables and other current assets

Cash and cash equivalents (a)

TOTAL CURRENT ASSETS

ASSETS HELD FOR SALE

TOTAL ASSETS

 (in millions of euros)

EQUITY AND LIABILITIES

Shareholders' equity

Minority interests

TOTAL EQUITY

Provisions and deferred taxes

Non-current borrowings

Other non-current liabilities (a)

TOTAL NON-CURRENT LIABILITIES

Provisions

Trade payables and other current liabilities

Current borrowings (a)

TOTAL CURRENT LIABILITIES

LIABILITIES HELD FOR SALE

TOTAL EQUITY AND LIABILITIES

(a) Included derivatives

December 31, 2015

December 31, 2016

 5,730 

 16,555 

 936 

 23,221 

 981 

 3,711 

 1,028 

 5,720 

 28,941 

 13,890 

 22,003 

 960 

 36,853 

 1,323 

 4,090 

 1,576 

 6,989 

 276 

 44,118 

December 31, 2015

December 31, 2016

 12,406 

 365 

 12,771 

 3,435 

 6,291 

 475 

 10,201 

 271 

 3,728 

 1,970 

 5,969 

 28,941 

 16,742 

 383 

 17,125 

 4,971 

 14,890 

 504 

 20,365 

 280 

 4,103 

 2,064 

 6,447 

 181 

 44,118 

59
59

AIR LIQUIDE – 2016 ANNUAL REPORTConsolidated cash flow statement For the year ended December 31

 (in millions of euros)

Operating activities

Cash flows from operating activities before changes in working capital
Changes in working capital

Others

Net cash flows from operating activities

Investing activities
Purchase of property, plant and equipment and intangible assets

Acquisition of subsidiaries and financial assets

Proceeds from sale of property, plant and equipment and intangible assets  
and financial assets

Net cash flows used in investing activities

Financing activities
Dividends paid

• L'Air Liquide S.A.

• Minority interests

Proceeds from issues of shares

Purchase of treasury shares

Transactions with minority shareholders

Net cash flows used in financing activities excluding increase 
(decrease) in borrowings
Effect of exchange rate changes, opening net indebtedness  
of newly acquired companies and others

Change in net indebtedness

NET INDEBTEDNESS AT THE BEGINNING OF THE PERIOD

NET INDEBTEDNESS AT THE END OF THE PERIOD

2015

3,150
-258

-60

2,832

-2,028

-384

131

-2,281

-924

-51

86

-178

-11

-1,078

-406

-933

-6,306

-7,239

2016

3,523
331

-158

3,696

-2,259

-12,165

830

-13,594

-947

-72

3,361

4

-14

2,332

-563

-8,129

-7,239

-15,368

60
60

 
 
 
 
 
 
INTERNET
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Annual Report, Reference Document,   
Shareholder’s Guide, Interactions and more.
www.airliquide.com 

YOUTUBE
Air Liquide Corp Channel

TWITTER
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LINKEDIN
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PUBLISHED BY THE COMMUNICATIONS DEPARTMENT OF AIR LIQUIDE GROUP, APRIL 2017 

75 QUAI D'ORSAY, 75007 PARIS, FRANCE

Photos credits: Studio Cigale/Olivier Pascal, Interlinks Image/Gilles Leimdorfer, Interlinks Image/Christian Christes, 
CAPA-Pictures/Patrick Wack, CAPA-Pictures/Ryan Collerd, CAPA-Pictures/Clayton Hauck, CAPA-Pictures/Edward 
Linsmier, CAPA-Pictures/Syed Alsagoff, Ed Wheeler Photography, David Debalko Photography, Thomas Moore, 
P.Avavian/L.Lelong, Utopikphoto, Jean-Philippe Mesguen, Studio Luc Deflorenne, P.Loez,  
Wei Zhao/Shanghai Tiger Jewel Culture Communication Co, Getty Images, X.
Air Liquide employees: Alain-Richard Chedjou, Tanya Dimitrova, Moustafa Fahmy, Veronica Feng, Imen Hachemi, 
Natalia Lizana, Marcel Mager, Rachid Majjad, Ranjith Nair, Chaimaa Ouifak Zini, Thibaut Poulain,  
Thomas Rodrigues Henriques, Jean-Baptiste Salles, Marie Santos, Alicia Veneziani, X.

L’Air Liquide - S.A. company established for the study and application of processes developed by Georges Claude  
with issued capital of 2,138,941,915.00 euros

Consulting, Design, Creation, Content & Production

The world leader in gases, 
technologies and services  
for Industry and Health  
Air Liquide

is present in 80 countries with approximately 67,000 employees 

and serves more than 3 million customers and patients. Oxygen, 

nitrogen and hydrogen are essential small molecules for life, matter 

and energy. They embody Air Liquide’s scientific territory and have 

been at the core of the company’s activities since its creation in 1902.

Air  Liquide’s  ambition  is  to  lead  its  industry,  deliver  long  term 

performance  and  contribute  to  sustainability.  The  company’s 

customer-centric  transformation  strategy  aims  at  profitable 

growth over the long term. It relies on operational excellence, 

selective investments, open innovation and a network organization 

implemented by the Group worldwide. Through the commitment 

and inventiveness of its people, Air Liquide leverages energy and 

environment transition, changes in healthcare and digitization, and 

delivers greater value to all its stakeholders.

Air  Liquide’s  revenue  amounted  to  €18.1  billion  in  2016  and  its 

solutions that protect life and the environment represented more 

than 40% of sales. Air Liquide is listed on the Euronext Paris stock 

exchange (compartment A) and belongs to the CAC 40, EURO 

STOXX 50 and FTSE4Good indexes.

www.airliquide.com