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Lennar

len · NYSE Consumer Cyclical
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Ticker len
Exchange NYSE
Sector Consumer Cyclical
Industry Residential Construction
Employees 5001-10,000
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FY1998 Annual Report · Lennar
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Growing: The Lennar Way

from

to shining

1998 Annual Report

Ask About Lennar

Founded in 1954, Lennar Corporation has grown to become one of the leading providers of new
homes and residential financial services in America. Lennar has grown through its commitment
to strive to provide           “Zero Defect” homes and services to families across America.

•

•

•

Building homes for our customers
Lennar Corporation is one of the largest homebuilders in the United States, with operations
in Florida, Texas, Arizona, Nevada, and California. The company markets homes to first-time,
move-up  and  active  adult  home  buyers.  Home  prices  range  from  under  $100,000  to  over
$400,000. Through our Financial Services Division, we provide residential mortgage, title and
closing services, as well as other ancillary services including home security monitoring and
cable television service.

Building careers for our associates
Lennar  Corporation  currently  employs  over  4,000  associates  throughout  the  company’s
markets.  While  each  associate  contributes  his  or  her  individual  talents  to  the  company, 
all associates are bound together by the strong cultural values that are uniquely Lennar’s.
Company  values  include  integrity,  responsibility,  trust,  and  commitment  to  quality.  The
Lennar environment encourages and enables our associates to grow as our company grows.

Building value for our shareholders
Lennar Corporation has been a consistent leader in providing long-term value for shareholders.
The  company  balances  long-term  and  short-term  strategies  to  provide  strong  earnings  per
share growth with an industry-leading balance sheet that is positioned to ensure long-term
value creation. A diversified earnings stream provides earnings stability and predictability. And
a simple operating model allows the company to stay lean and well positioned for the future.

Contents

Financial Highlights....................1

Shareholders  Letter......................2

Our  Customers................................6

Our Markets......................................8

Zero Defects.........................10

Our Associates...............................12

Lennar Financial Services......14

Our Financial Strategy.............16

Financial Information.............17

Record Growth

Deliveries

New Orders

10,777

8,943

7,929

96
97
pro forma

98 (actual)

97
96
pro forma

98 (actual)

Backlog $
($ in millions)

Revenues
($ in billions)

$840.5

$628.1

$446.5

11,016

9,556

8,187

$2.4

$1.7

$1.4

96
97
pro forma

98 (actual)

96
97
pro forma

98 (actual)

Net Income
($ in millions)

Earnings Per Share
(diluted)

$144.1

$77.3

$59.8

$2.49

$1.44

$1.12

96
97
pro forma

98 (actual)

96
97
pro forma

98 (actual)

Growing: The Lennar Way
It’s not just how big you grow, it’s how you grow big. 

Dear Shareholders,
1998 was an outstanding growth year for Lennar Corporation. In addition to growing 
by every financial measure, we grew as a more efficient and more diversified company;
better positioned to compete and consolidate as we look ahead. Our growth model 
has enabled us to grow quickly and comfortably, attaining both short-term goals 
and ensuring long-term stability.

In 1998 we...

• Grew earnings per share by 73%.
• Reduced our homebuilding debt to total capital ratio to 43% from 55%.
• Achieved a 33% return on beginning shareholders’ equity.
• Increased shareholders’ equity 63%, from $439 million to $716 million.

Lennar grew by adhering to longstanding values that have enabled our company to enhance shareholder
value while we have built the very best homebuilding company in the business. A balance of operational
and financial strategies continued to guide Lennar as we grew our business.    

Kept Our Operations Simple...

We believe that our strategy of keeping things simple will continue to enable us to grow quickly and 
efficiently. From where we build, to what we build, to how we build, The Simpler The Better. By keeping 
our business simple, we have maintained management focus on the core business and leveraged our 
overhead, while we have maintained gross margins that are among the highest in the industry.  

Where we build - Coast to coast and focused. Our geographic strategy is to remain concentrated in the
fastest-growing markets in the nation. This geographic strategy enables us to focus management on
targeted markets and maximize our efficiency in those markets.

What we build - Everything’s Included.TM Our product strategy is to offer a better value to our customers by
including an expanded standard features package, limiting options, upgrades and changes, and simplifying
production in the field. No off-site design centers and no extra overhead; we just pass the added value on 
to our customers.

How we build -       Zero Defects. The big red       for Zero Defects is so important to us that you’ll see it 
on our name badges, in the hallways of all of our offices, and even on the cover of our annual report. 
It’s at the heart of everything we do - it’s just that simple. Our company is more and more focused 
on quality. We reduce the number of service calls and keep our customer base happier in the process.

Through our simple operating platform, we remain well positioned to sustain growth from our existing 
base of business and to integrate future acquisitions with ease and efficiency.

Grew Through Acquisitions...

We believe that industry consolidation continues to be a significant driver behind growth. We began 1998
having just completed the combination with Pacific Greystone and we grew from there. Throughout 1998
we continued to execute our growth model with strategic acquisitions which were immediately integrated 
and were accretive to earnings per share. These acquisitions have enabled us to grow our business, expand
our management team, and further diversify our earnings stream.

In the past year we acquired Winncrest Homes, which positioned
us as the largest homebuilder in Sacramento, California. We also
purchased ColRich Communities and Polygon Communities,
which provided us with well-positioned replacement communities
and our entrance into the Inland Empire in Southern California.
The purchase of North American Title Company helped us to
quickly position our title operations in the west.

A distinct Lennar culture continues to drive the integration of a
diverse group of management teams to grow as a consistent and
efficient, unified company. From the way we talk to the way we
account, from the way we build to the way we motivate, Lennar
associates are part of a unique, coordinated program. We know
who we are and what we stand for. We move in tandem and 
work together as a team.

Diversified Our Earnings...

We believe that a diverse business will provide the most consistent predictable and recurring earnings
stream. Throughout 1998 we diversified our business in a variety of ways.

In 1998 we continued to diversify geographically as we expanded our positions in the five fastest- 
growing states in the country. We not only grew within our existing operating divisions, but we also 
added new divisions in Fort Worth, Texas and the Inland Empire in California. This strategy has enabled 
us to diversify coast to coast, and at the same time, leverage the strength of a compact, experienced 
and focused management team.

We continued to maintain a balanced product offering, covering first-time buyers through retirement 
buyers at prices ranging from under $100,000 to over $400,000.

We had our first full year of operations from Lennar Land Partners in 1998, which generated over 
$30 million of pretax profits for us. Our diversification with joint venture partners will continue to 
be a significant source of bottom line profits for the company.

Lennar Financial Services grew over 186% in 1998 and contributed $33 million to our pretax earnings. 
Our earnings are now more balanced between mortgage and title, and we’re excited about the prospects 
for our Strategic Technologies division. Currently we are focused on adding ancillary service businesses 
to further diversify our earnings stream and generate high shareholder returns.

And Strengthened Our Balance Sheet...

We believe that managing a prudent, conservative balance sheet is both a strong foundation for future
growth and our means of keeping the cycle as our ally, not our adversary. In 1998 we enhanced the capital 
structure of our company while we continued to maintain a current, conservatively-stated, asset base.

We balanced our financial performance this past year by lowering our debt to total capital ratio 
from 55% to 43%, while we achieved a 73% EPS growth rate. In 1998, Standard & Poor’s upgraded 
the company’s corporate credit and senior unsecured debt ratings to investment grade.

We also diversified our debt structure by issuing $229 million of Zero Coupon Senior Convertible
Debentures while maintaining the financial flexibility of over $500 million available on our credit facility
at year-end. As a result, Lennar has one of the strongest balance sheets in the homebuilding industry.

...Because It’s A Sprint And A Marathon.

We believe that real success is defined in terms of both long-term as well as short-term achievements. 
Our strong financial results were achieved through a combination of good strategic positioning, focused 
execution of our operating plan, and a well-balanced program of integrating compatible companies under 
the Lennar umbrella. We grew earnings per share while at the same time we improved our balance sheet. 
We achieved short-term growth and earnings objectives while we improved long-term growth prospects.

So, where does Lennar grow from here? Because of the way we have positioned our company, we have 
many options for continued growth. As we approach the new millennium, we believe that we are uniquely 
positioned to benefit from the opportunities that lie ahead. Over the span of our now 45-year history, 
we have positioned our company to produce industry-leading financial results and increased value for 
our shareholders. And we have never been better positioned than we are right now.

As we move into 1999, our management team will continue to seek new opportunities to grow our business 
by expanding market share within our markets. At the same time, we will continue to diversify our business 
by considering new growth markets for expansion and seeking new business lines to leverage our profit per 
customer. Additionally, we will continue to use our efficient operating model to maintain a lean overhead 
structure and to further strengthen our financial position. By balancing growth with conservative management,
we believe that we will produce the strongest results for our shareholders.

In closing I’d like to say thank you to some very special people. Thank you to our shareholders for their 
continued support and investment in our company. Thank you to our customers for putting their trust in 
Lennar Corporation and allowing us to build and finance their dream. And thank you to all Lennar associates
across the country for working so hard to produce outstanding results for both our customers and our shareholders.

I would also like to say a special thank you to Irving Bolotin who retired this year after 45 years of 
service to Lennar Corporation. Irving was with the company since inception and served as our 
Senior Vice President since Lennar went public in 1970. Irving’s leadership, integrity and work ethic 
have been an inspiration to all of us. And we look forward to his continued guidance for many years
to come as a valued member of our Board of Directors.

Sincerely,

Stuart A. Miller
President & Chief Executive Officer

The Valencia by Village Builders recently 
received a “Best In American Living” Award 
from the National Association Of Home Builders.

GROWING

Young families 
to active adults

A  big  part  of  growing  our  business  is  growing  with  our  customers
through their life cycle, starting with their first new home. 

Lennar’s home buyers are typically comprised of:

• FIRST-TIME HOME BUYERS, who are seeking to get the greatest 

value and quality for their initial home.

• MOVE-UP HOME BUYERS, often with children at home, 

who are seeking more spacious plans, more features 
and more amenities, with the same great value and quality.

• ACTIVE ADULTS, also known as empty-nesters, 

who are seeking homes requiring less maintenance 
and providing more recreational opportunities.

We are proud to say that our home buyers not only enjoy their own
homes, but urge their friends and family to buy Lennar homes, too.
In fact, a main source of new customers is word-of-mouth referrals.
It is also common for a family to purchase
a second or third Lennar home as their
needs  change,  or  for  one  family  to
include  two  or  three  generations  of
Lennar homeowners.

Kingwood, one of the largest master-planned communities 
Kingwood, one of the largest master-planned communities 
in Houston, is being developed by Lennar Corporation.
in Houston, is being developed by Lennar Corporation.

Building homes for people starting out.

Far from being a homogeneous group with one set of needs, 
today’s first-time home buyers are a highly diversified group 
comprised of singles, couples, young families, and single parents.
Lennar has responded to the first-time home buyer with a variety 
of home styles.

Our “Everything’s Included”TM program provides our homeowners
with everything they need and want in a new home. For the 
first-time home buyer, “Everything’s Included”TM translates into
tremendous value. For Lennar, it’s another way of keeping it simple.
It’s also another reason Lennar will be remembered when first-time
home buyers are ready to become move-up home buyers.

Lennar builds homes 
for first-time home buyers
ranging in price from under
$100,000 to over $200,000.

Building homes for families moving up.
Brand loyalty is rare among home buyers, but Lennar takes pride 
in a large number of repeat customers. Rather than moving on,
these customers move up with Lennar.

In 1998, Lennar enhanced its position with move-up home buyers
by unveiling elegant new designs in all of our markets. Because
families are spending more time at home, we introduced more
spacious homes with innovative features like Lennar’s Home
Learning Center,TM a pre-wired, built-in computer workstation 
suitable for both young students and home-based business people.

While our designs may be cutting edge, Lennar’s philosophy 
is “The Simpler The Better.” For move-up buyers, “Everything’s
Included”TM means homes that are personalized, not customized. 
For Lennar, it means we’re building customers for life.

Lennar builds homes 
for move-up home buyers 
ranging in price from under
$200,000 to over $400,000.

Building relationships that last a lifetime.

Yesterday’s baby boom is fast becoming tomorrow’s active adult
audience. The more than 76 million boomers, who constitute over
1/3 of the total U.S. population, are beginning to move into their
50s. It’s estimated that by the year 2005, this health-conscious,
fitness-focused group will represent the majority of all active 
adults in America, and Lennar is ready.

Lennar, a leading builder of active adult communities for over 
four decades, is expanding this aspect of our homebuilding 
business. Lennar is introducing more exclusive communities for
active adults in Florida and Arizona, as well as in Houston’s largest
master-planned community, The Woodlands. Our home designs
offer more room for hobbies and entertaining, and more 
convenience features to free up time to enjoy it all.

Lennar builds homes 
for active adults ranging 
in price from under
$100,000 to over $200,000.

GROWING

Building coast to coast 
in America’s 
fastest-growing markets

Growing  The  Lennar  Way  is  about  being  a  big  fish  in  a  big  pond.
Lennar  has  focused  on  success  by  concentrating  our  homebuilding
operations in Florida, Texas, Nevada, Arizona, and California. 

To achieve a strong position in America’s top markets, Lennar operates
under a well-established, simple program for concentrated growth:

• DIVERSIFICATION - Establish a broad mix of product and services

coast to coast that appeals to many segments of our growing markets.

• CONSOLIDATION - Acquire homebuilders and residential 
financial service companies that enhance our position 
in these fastest-growing markets.

• INTEGRATION - Introduce the Lennar culture to the management 

and staff of our newly acquired companies.

Simply stated, this program allows us to
focus management attention on just the
fastest-growing markets. This concentrated
focus  maximizes  efficiencies  in  these
markets,  while  enhancing  company
profitability.

Lennar is now one of the largest 
homebuilders in California.

Coast to coast 

Sacramento

North Bay
South Bay

Ventura / Los Angeles
Inland Empire

Las Vegas

Orange County
South Coast

San Diego

Phoenix

Tempe

CALIFORNIA

• One of the largest homebuilders in California
• Established significant land position
• Population and employment growth 

outpacing the national averages

• Four of the ten fastest-growing counties 

in the nation are in California

• Housing affordability has improved 

since the late 1980s

NEVADA

• Nevada is expected to lead the nation 
in employment growth over the next 
five years

• Clark (Las Vegas) is the third fastest- 

growing county in the nation
• Lennar’s strategy in Nevada is to 

maintain modest investment levels

• Concentrating on first-time 

home buyers

ARIZONA

• Maricopa (Phoenix) is the fastest-

growing county in the nation

• Lennar has over 25 years 

experience in the Phoenix market
• Strong employment growth continues 

to fuel the strong Phoenix market

and focused

Fort Worth

Dallas

Houston 

Village Builders
(Houston)

Sarasota

Southwest Florida

Adult-Orlando
Orlando

Space Coast
Tampa

Palm Beach

Adult-Broward
Broward
Dade

TEXAS

FLORIDA

• One of the largest homebuilders in Texas
• The #1 state in housing starts in 1998 
• Largest in Houston market, expanding 

into the fast-growing Austin and 
Fort Worth markets

• Developing established master-planned 

communities

• Largest homebuilder in Florida
• Significant market share in South Florida
• Florida is second in residential permits 

in the first 10 months of 1998

• Historically stable market with growth
fueled by both domestic and foreign 
immigration

GROWING

Building the best homes across the land. 
Homes with “Everything’s Included.” TM
Closings with        “Zero Defects.”

Lennar’s Z Values is a statement of our core values that drives us toward
the  goal  of  achieving  Zero  Defects  in  everything  we  do.  It’s  just  the
beginning of our never-ending commitment to customer care. Through
our TLC program (Total Lennar Care), we provide a support system our
homeowners can rely on for years to come.

At  Lennar,  we’re  not  content  with  mere  customer  satisfaction.
We want every Lennar homeowner to be Tickled, Delighted, and Happy.
To  achieve  this  goal,  Lennar  has  made  a  pledge  to  strive  to  deliver
each and every home with a commitment called “Zero Defects.”

Our  “Everything’s  Included”TM
program benefits our customers
by  ensuring  consistent  quality,
timely delivery and great value,
while still allowing them to per-
sonalize,  not  customize,  their
home. “The Simpler The Better.”

Market Research
Know your buyer

“

Customer
Better value

”™

Subcontractor
Simplify construction
process

Lennar
More profitable

Anthony Smith of Lennar’s Dallas division was the first 
recipient of Lennar’s TDH pin, awarded for his outstanding 
“Z Values” pride and workmanship.

From        to 

Katherine Chang
Homeowner

“I noticed that it says zero defects 
and that really impressed me because 
construction is so complex. To say zero
defects - that is pretty ambitious and 
everybody seems to feel that’s what 
they can do.”

Roseanne 
& Renny Freet
Homeowners

“It’s nice to know that the
home you are living in is
secure and safe, and built and
constructed in a manner that
is built to our best interest.”

Randy Mulpas
Director of Construction,
Orange County, California

“I love bringing homeowners out here
and showing them this is what I’m
doing for them, this is what you’ve
saved for your whole life, and I get
the opportunity to build it for you.”

shining

LENNAR

VALUES
O U R   Z E R O   D E F E C T   c o m m i t m e n t
t o   s t r i v e   t o :

1.

2.

3.

4.

5.

offer our customers the very best 
value in the marketplace with our 
everything’s includedtm features.

make the lennar home buying experience 
one that is unparalleled in our industry 
by providing our customers with the HIGHEST
level OF PRIDE, Professionalism AND INTEGRITY.

DELIVER each and every HOME to our customers
with zero defects prior to closing.

promptly respond to all service requests 
on THe NEXT business day, or ON THE SAME DAY
WHENEVER POSSIBLE.

complete all warranty repairs in a timely, 
courteous and professional manner.

GROWING

Sharing a masterplan with
partners who can build it

Nothing  exemplifies  Lennar’s  team  approach  better
than what happens when we acquire another company.
We  strive  to  keep  it  simple. We  recognize  the  talents  of
those people already in place; they know the geographic
and demographic markets better than anyone. We simply
introduce them to The Lennar Way of building business,
and provide them with the support they need to explore
new opportunities for growth. 

New  associates  from  acquisitions  complement  a  well
established  and  tenured  Lennar  management  team.
At  Lennar,  it’s  important  to  us  that  our  associates  are
Tickled, Delighted and Happy, and that they are inspired
by Lennar’s long history of success. That’s why we have
created  a  unique  culture  which  emphasizes  such  values
as  integrity,  responsibility,  trust,  and  commitment  to
quality.  Many  of  our  top  executives  have  risen  through
our ranks, motivated by the entrepreneurial Lennar spirit
that encourages, nurtures and challenges them.

How  well  does  it  work?  Just  ask  the  associates  of  our
recently  acquired  companies.  They’ll  tell  you:  Sales  are
up, profits are up, morale is up. The sky’s the limit, and
they’re proud to wear their new name badge.

Jonathan M. Jaffe
Vice President and 
Regional President, 
Lennar Corporation

Allan J. Pekor
Vice President, 
Lennar Corporation;
President, Lennar 
Financial Services, Inc.

Jay Wissink
Regional President,
Lennar Corporation

The name badge proudly worn by every associate 
in every company of the Lennar family is a symbol 
of Lennar’s strong spirit of tradition and culture.

GROWINGTHE

KAY

BRUCE

“The acquisition was the best thing
that could have happened to Village
Builders. We are part of a parent 
company that has the knowledge and
support to help us grow and become 
a full-service, quality builder. We have
experienced record sales since 1996,
with greatly enhanced profitability.”

KAY  HOWARD
President,
Village Builders; 
Former Marketing
Director, Village
Builders, acquired 
in 1996

“Woven through the fibers of Lennar 
is a common goal of working together 
to be the best we can be and having
fun along the way. The strong Lennar 
culture will be often misunderstood 
by outsiders. However, it really makes
for a unique company with which 
I’m proud to be associated.”

BRUCE  GROSS
Chief Financial Officer,
Lennar Corporation; 
Former Senior 
Vice President,
Pacific Greystone,
acquired in 1997

PETER

EMILE

“One plus one equals three. 
We’ve taken the best of both 
organizations and created 
a wonderful team atmosphere. 
With Lennar’s financial support 
and solid land holdings, we have 
been able to achieve record sales 
and profits in the past year.”

PETER KIESECKER
Regional President, 
Lennar Homes
California Region;
Former President,
Greystone Homes,
acquired in 1997 

“Sometimes you get lucky, 
in spite of your efforts. As a result 
of the acquisition, our dreams for 
the Bramalea team have come true. 
We are doing a lot of things and 
having a lot of fun.”

EMILE HADDAD
Regional President,
Lennar Homes Western
Land Region; Former 
Senior Vice President,
Bramalea Homes,
acquired in 1995

JEFF

DAN

“The acquisition of Bramalea
California went extremely well, 
with a smooth transition for 
everyone involved. Lennar’s 
involvement has opened up 
tremendous opportunities for 
our company, and we are very 
optimistic about our future.”

“North American’s new affiliation with
Lennar Corporation brings many additional
assets to our customers: recognized financial
strength, national support, and an unrelenting
commitment to the real estate and home-
building industries. As we’re developing
new relationships within Lennar and 
capturing new revenues, we’re excited 
about our future as a Lennar company.”

DAN WENTZEL
Chairman & CEO,
North American
Title Company,
acquired in 1998

JEFF  ROOS
President, Lennar 
Homes Orange County
Division; Former
Senior Vice President,
Bramalea Homes,
acquired in 1995

LENNAR WAY

JEFF

“When you sell your own company,
you sell a part of yourself. With Lennar’s
management style and support, 
the transition has been smooth and
allowed for tremendous growth. 
Our company has become the largest
builder in our market, with a growth 
of over 900%. We have gone from 
100 closings a year to nearly 1,000.”

JEFF  SPITZER
President, 
Lennar Homes
Sacramento Division; 
Former Owner,
Renaissance Homes,
acquired in 1996

JOHN

“It’s been a win-win situation. 
With Lennar’s significant presence in
the home buying marketplace, Regency
Title has been able to capitalize on
opportunities for increased volume 
and sales. We believe the acquisition
has been beneficial to Lennar, too,
enabling them to be a significant 
player in the local market.”

JOHN TAMBURELLO
President, 
Regency Title
Company, 
acquired in 1996

Growing: 
The Lennar Way
means building
careers for 
our associates.

TOM

“An acquisition can be traumatic for 
people who have been doing business the
same way for 15 or 20 years. But Lennar’s
purchase of Winncrest went about as
smoothly as one can hope. Lennar was very
thoughtful and responsive throughout the
process, and our associates have blended 
in and embraced the Lennar culture. We’re
happy to be part of the Lennar family.”

TOM  WINN
President, Lennar
Homes Sacramento
Land; Former 
President & Owner,
Winncrest Homes, Inc.,
acquired in 1998

JOE

“As a result of the tremendous latitude

Lennar has given us in taking advantage 
of community development opportunities 
in Houston, we have made more land 
acquisitions in the last two years than we 
had in the previous ten. One good indicator 
of the success of Lennar’s purchase of
Friendswood Development Company is 
the satisfaction of our associates; the only 
changes that have been made since we started
under Lennar’s ownership have been in the 

addition of people to assist with our growth.”

LARRY

“The Inland Empire of Southern
California is in a rapidly expanding 
housing marketplace. With the Lennar
team behind us, we will be able to become
an impact player in this arena. We are
more than impressed with the ease of 
transition from a small, privately held
builder to joining a national homebuilding
firm, especially with their treatment 

of people and ongoing commitments.”

LARRY  OLIN
President, Lennar
Homes Inland
Empire Division; 
Former President,
Polygon Homes,
acquired in 1998

JOE  STUNJA
President, Friendswood
Development Co.; 
Former Vice President,
Friendswood Development
Co., acquired in 1996

GROWING

Building our business 
by building our services

By  growing  our  own  companies  to  service  our  customers,  Lennar  is
enhancing  the  ownership  experience  for  Lennar  homeowners  while
increasing the value for Lennar shareholders.

Lennar Financial Services (LFS) offers mortgage, title and technology
services for Lennar homeowners and others. 

LFS shares the same culture and value system with the homebuilding
division  of  Lennar.  LFS  offers  its  own  brand  of  Zero  Defects  service,
with a focus on customer satisfaction.

With  these  diverse  services  provided  by  LFS,  Lennar  has  the  unique
ability  to  grow  its  business  during  homebuilding  market  cycles.
LFS and Lennar Homes have a strong foundation to build on. 

The UAMC card, shown at left, is the credit card 
of the mortgage business. It gives qualified cardholders 
the convenience of a pre-approved mortgage amount.

TITLE SERVICES

The Lennar family of
title companies has 
grown to include three
major companies in the
title agency business:
Universal Title Insurors 
in Florida, Regency Title 
in Houston, Texas, and
North American Title 
headquartered in Northern
California. Title insurance
underwriting is also 
provided by North
American Title and
TitleAmerica Insurance
Corporation.

• North American Title,

acquired in 1998,
was one of the nation's
largest privately-owned
title agencies, operating
through more than 80
branches in California,
Arizona and Colorado.

• All LFS title companies
had record profits in 
fiscal 1998.

• LFS title companies 

participated in over   
120,000 transactions 
in 1998.

MORTGAGE SERVICES

Since its inception in 
1981, Universal American
Mortgage Company (UAMC)
has emerged as one of 
the nation's strongest 
mortgage providers. 

UAMC sells the loans 
it originates into the 
secondary market and
either retains or sells 
the rights to service 
those loans. 

UAMC continues to service 
mortgage loans in nearly
every state. And 1998 
was another banner year 
for UAMC:

• UAMC achieved record

earnings in every division.

• UAMC originated over 
$1 billion in loans.

• UAMC’s servicing portfolio
grew to over $3.2 billion
and provides substantial
income and cash flow in
the form of servicing fees
received from investors.

TECHNOLOGY SERVICES

Strategic Technologies, Inc. 
(STI) is a new and rapidly 
growing sector of the 
LFS family. 

STI provides cable TV 
and home security services
to homeowners in Lennar
communities and others in
both California and
Florida. 

In 1998, its second year 
in business, Strategic
Technologies increased 
its customer base by 40%. 

Our strategy for this
emerging segment of 
our company is to further
benefit from the growing
Lennar base of customers
coast to coast.

• Strategic Technologies 
provided cable TV to
over 5,000 customers  
in 1998.

• Strategic Technologies

provided alarm service 
to over 5,000 customers 
in 1998.

GROWING

Building one of the best 
balance sheets in the business 

Lennar has developed the ability to generate strong earnings growth while
improving financial strength by operating under a low/high strategy.

Our  thorough  due  diligence  and  conservative  accounting  leads  to

Lennar’s low land basis and high gross margins.

Our  diversification  into  ancillary  business  lines,  including  title,
mortgage  and  Strategic  Technologies,  allows  a  low incremental
investment to create high return on assets.

Our  prudent,  conservative  balance  sheet  management,  coupled

with our aggressive growth through diversification, consolidation

and  integration,  yields  a  program  with  low leverage  and  high

earnings growth, resulting in a 
high return on capital.

700 NW 107th Ave.
Miami, FL 33172

3890-AR-99