Quarterlytics / Consumer Cyclical / Auto - Dealerships / Lithia Motors

Lithia Motors

lad · NYSE Consumer Cyclical
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Ticker lad
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2003 Annual Report · Lithia Motors
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March 8, 2004 

TO OUR SHAREHOLDERS: 
Lithia  resumed  its  earnings  growth  in  2003  even  though  most  of  the  markets  where  Lithia  operates  saw  a 
continuation  of  the  slow  economic  environment  that  we  had  experienced  in  the  previous  two  years.    This 
weak  economic  environment,  however,  was  counterbalanced  by  low  interest  rates,  strong  new  vehicle 
incentives  and  high  vehicle  affordability.    In  the  first  quarter  of  the  year,  Lithia  experienced  one  of  the 
slowest quarters since its IPO in late 1996.  This mirrored our experience in the first quarter of 2001 when 
the  economy  had  also  decelerated  rapidly.  Both  times  we  demonstrated  that  it  only  takes  us  one  or  two 
quarters to adjust to a slower sales environment.  After a weak first quarter, we were able to produce record 
earnings for the following three quarters of the year.     

We continued with an aggressive approach to new vehicle sales throughout 2003 in a successful attempt to 
gain market share and increase new vehicle sales volume.  We ended the year with growth in new vehicle 
same-store sales of 6.2%, as compared to an industry that was down approximately 1%, and growth in total 
retail same-store sales of 1.2%.  While new vehicle sales are the gateway to the other higher margin business 
lines of the auto-retail model, it is important to remember that new vehicle sales represent only one part of a 
four-part business model and only about 27% of our gross profit.  The parts/service, body shop, retail used 
vehicle, and finance and insurance businesses generate higher margins, and represent approximately 73% of 
the  total  gross  profits  for  the  company.    These  four  business  lines  provide  stability  to  Lithia’s  auto-retail 
model and opportunities to generate profits from multiple sources. 

Lithia’s auto-retail model is focused on acquiring average performing new vehicle franchised stores and then 
integrating  and  improving  them.    Our  goal  is  to  maximize  the  operations  of  all  four  departments  of  every 
store we acquire.  While our strategy has not changed over the last seven years, our ability to integrate and 
improve the stores that we acquire has increased dramatically. We have also developed a better process for 
identifying acquisition targets that fit our operating model.  Our business plan remains on track.  Our cash 
position, substantial lines of credit, plus an extremely competent and well-trained staff, are all available to 
facilitate our continued growth as the opportunities develop. 

SIGNIFICANT EVENTS 
During 2003, Lithia made some noteworthy accomplishments, we: 

• 

• 

Produced growth in net income from continuing operations of 10% to $35.6 million; 

Successfully  completed  the  acquisition  of  11  automotive  retail  franchised  stores  with  annual 

revenues of approximately $330 million.  We currently operate 79 stores with 25 brands of new 

vehicles in 12 western states: California, Colorado, Oregon, Washington, Nevada, Idaho, South 

Dakota, Alaska, Texas, Nebraska, Oklahoma and Montana; 

 
 
 
 
 
 
 
 
• 

Lithia initiated a dividend program by announcing a quarterly dividend of $0.07 per share in July 

of  this  year.    Lithia  was  the  first  company  in  the  auto-retail  sector  to  offer  a  dividend  to  its 

shareholders; and 

• 

Toyota  Financial  Services  became  a  partner  with  Daimler  Chrysler  Services  North  America  in 

our $200 million credit facility for acquisitions and working capital. 

FINANCIAL OVERVIEW 
Total revenues for 2003 reached $2.5 billion, growing 11% compared with $2.27 billion in 2002. Net profit 
from continuing operations was $35.6 million growing 10% from $32.4 million in 2002.  Lithia earned $1.92 
per  share  in  2003  as  compared  to  $1.84  per  share  in  2002,  a  4%  increase  on  5%  more  diluted  shares 
outstanding.    We  have  a  very  strong  balance  sheet  with  only  a  33%  long-term  debt  to  total  capitalization 
ratio.  This year we decided to include “discontinued operations” in our income statement and balance sheet 
information.  For the full-year, there was zero net effect as the losses from the stores were offset by the gains 
from the sale of the stores.  Our IPO took place in December 1996.  Since that time, we have increased our 
revenues more than seventeen fold.  Our book value per basic share has grown at a compounded annual rate 
of  25%  from  $4.22  to  $19.63  as  of  December  31,  2003.    Over  the  same  period,  the  compounded  annual 
growth rate (CAGR) in sales was 51% per year; net income 45% per year; and EPS 21% per year. Over the 
same period, same-store retail sales have grown at an average annual rate of 4.1%.  These achievements are 
among the best of any public automotive retailer, and demonstrate our position as a premier operator in our 
sector. 

OPERATIONS 
In 2003, we continued with a volume-based strategy in new vehicle sales that we had initiated in the prior 
year.  Through an advertising campaign called “Driving America” that is centered on “Promo Pricing”, we 
were able to gain market share in many of the markets where we operate by emphasizing new vehicle sales.  
This strategy complemented the approach taken by the auto manufacturers who had continued to offer a high 
level of customer incentives.  In the first quarter of 2003, which was the most difficult of the year, same-store 
new  vehicle  sales  were  up  7.7%  year-over-year  while  industry  new  vehicle  sales  in  the  period  were  down 
more than 4%.  In the second quarter, new vehicle same-store sales for Lithia were up 13.3% and industry 
new vehicle sales were down 0.6%.  In the third quarter, Lithia’s new vehicle same-store sales for the quarter 
increased 1.5% as compared to industry sales that were down over 1% for the same period. Finally, for the 
fourth quarter new vehicle same-store sales for Lithia were up 2.3% as compared to industry sales that were 
up approximately 1%.  As mentioned earlier, for the full year 2003, we were able to produce positive new 
vehicle same-store sales growth of 6.2% as compared to an industry that was down approximately 1.0% for 
the year. 

In 2004, we expect that manufacturers will continue to incentivize new vehicle sales through a combination 
of rebates and low interest rate loans to consumers. Lithia will continue with a volume based new vehicle 
strategy in most of the markets where we operate.  As the economy and the incentive environment change, 
we will adjust our new vehicle sales strategy accordingly to take advantage of any new conditions. 

Industry-wide used vehicle sales continued to experience substantial weakness throughout all of 2003.  The 
competition  from  highly incentivized  new  vehicles  with low  interest  rate  financing  and high  rebates had  a 
strong negative impact on the used vehicle market.  The industry also experienced a large number of lease-
returns that negatively impacted used vehicle pricing throughout the year.  As a result, Lithia experience a 
decline in used vehicle same store sales of 9.3%.  This is not the whole story, however. We saw the weak 
used  vehicle  market  coming  in  2003  and  we  were  able  to  react  accordingly  by  focusing  on  improving 
margins.  We were successful with this strategy and were able to produce year-over-year retail used vehicle 

 
 
 
 
margin  improvements  of  130  basis  points  from  12.5%  in  2002  to  13.8%  in  2003.    Most  importantly,  the 
improvement in used vehicle margins throughout the year more than offset the declines in same-store used 
vehicle sales. 

In the first half of 2004 we expect the weak used vehicle sales market to show signs of stabilization or even 
improvement.  Year-over-year sales comparisons should be easier and pricing has had time to adjust to the 
highly incentivized new vehicle market.  In the second half of the year, these trends should continue, and we 
expect to see the market improve as fewer off-lease vehicles hit the market. 

ACQUISITIONS 
We anticipate continued long-term revenue growth from acquisitions to increase annualized revenues by 10 - 
15%.  We target stores where we can improve operating performance that will be accretive to earnings per 
share in the first year.  Each new store is fully integrated upon acquisition as a Lithia store.  We focus on 
improving  the  operating  performance  of  each  store  by  utilizing  standardized  processes  that  deliver 
measurable results.  This is as close as we can get to green fielding new stores in what is considered a mature 
franchise system. 

We continue to focus our growth in 70 markets west of the Mississippi, typically in locations with franchises 
that are considered exclusive.  We have a goal to exceed the market share and customer satisfaction targets 
provided  to  us  from  the  manufacturer,  within  the  initial  12  months.  This  is  accomplished  by  instituting 
Lithia’s uniform processes guided by industry recognized in-store leadership.  Building this way generally 
costs less than buying platform groups, but takes strong support and training. 

Lithia has operational teams that are now capable of integrating up to 2 stores a month or 24 per year.  These 
teams are comprised of some of the best people in the industry.  We have a strong financial position with 
ample free cash flow, a 33% long-term debt to total capitalization ratio, and an acquisition credit facility of 
up to $200 million. We are in great shape to continue with our growth plans in the future. 

LITHIA’S VISION STATEMENT 
This is a quote from our recent company newsletter and I wanted to share it with you; “There remains a lot to 
do because we all know how easy it is to let our guard down and slip back to mediocre performance.   I have 
been working on writing a vision statement for the company in order to encourage us all to keep improving.   
A vision statement describes how we see ourselves - a goal we should all be striving for.  It is something to 
reflect  on  with  each  customer  contact  and  with  the  contact  we  have  with  each  other.    We  can  perfect  our 
vision together.  Your input would be appreciated - Ready, Fire, Aim.” 

VISION STATEMENT 
WE  are  the  most  admired  and  the  most  profitable  retailer  of  cars  and  trucks  and  related  services  in  North 
America.    WE  are  constantly  growing  through  increases  in  same-store  sales  and  through  the  successful 
acquisition  of  stores.    ALL  of  our  acquisitions  become  more  efficient  through  the  installation  of  the  Lithia 
operating  model.    WE  speak  and  execute  a  common  language  in  all  our  stores.  OUR  customers  love  us 
because of the extra effort we make in all that we do to serve their transportation needs. WE have a dynamic 
and dedicated management staff in both our stores and in Support Services that is committed to the standards 
and mission of Lithia.  OUR employees are in complete support of our Company goals and objectives.   WE 
have highly satisfied employees because of our positive work environment.  WE have a well thought out plan 
for our future that is agreed upon and followed.  OUR ethics and our processes are the best in auto retailing. 

 
 
 
 
 
 
 
 
  
CONCLUSION 

In  2004,  we  will  continue  to  take  an  aggressive  approach  towards  new  vehicle  sales.    We  look  for  a 
progressively  improving  used  vehicle  market  throughout  the  year.    The  acquisition  environment  remains 
strong  and  we  will  continue  to  acquire  targeted  stores  in  select  markets.    An  improving  economy  should 
benefit all aspects of our business model; however, we are in a good position to operate successfully in most 
any  business  environment.    We  will  continue  to  focus  on  hiring  and  training  the  best  team  members,  and 
constantly  work  to  refine  our  operations  and  systems  in  order  to  lower  costs,  maximize  profitability,  and 
better serve our customers.  As always, we remain committed to doing what is best for our customers, team 
members and shareholders. 

Sincerely, 

Sidney B. DeBoer 
Chairman and Chief Executive Officer 

M. L. Dick Heimann 
President and Chief Operating Officer 

 
 
 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D. C.  20549 
FORM 10-K 
___________________

[X] 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  

SECURITIES EXCHANGE ACT OF 1934  
For the Fiscal Year Ended: December 31, 2003 
OR 

   [  ] 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  

SECURITIES EXCHANGE ACT OF 1934 

Commission File Number: 001-14733 

LITHIA MOTORS, INC.  
(Exact name of registrant as specified in its charter) 

          Oregon 

(State or other jurisdiction of incorporation  

or organization) 

360 E. Jackson Street, Medford, Oregon  
(Address of principal executive offices) 

93-0572810 
(I.R.S. Employer 
Identification No.) 

97501 
(Zip Code) 

541-776-6899  
(Registrant's telephone number including area code) 

Securities registered pursuant to Section 12(b) of the Act:  
Class A common stock, without par value 

Securities registered pursuant to Section 12(g) of the Act: None 
 (Title of Class) 
__________ _________ 
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) 
of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the 
Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days: Yes [X]    No [  ] 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained 
herein,  and  will  not  be  contained,  to  the  best  of  Registrant's  knowledge,  in  definitive  proxy  or  information 
statements incorporated by reference in Part III of this Form 10-K, or any amendment to this Form 10-K.   [X] 

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Act).    
Yes [X ]    No [  ] 

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant 
was $111,194,525, computed by reference to the  last sales price ($16.17) as reported  by the New York Stock 
Exchange  for  the  Registrant’s  Class  A  common  stock,  as  of  the  last  business  day  of  the  Registrant’s  most 
recently completed second fiscal quarter (June 30, 2003). 

The  number  of  shares  outstanding  of  the  Registrant's  common  stock  as  of  March  8,  2004  was:  Class  A: 
14,871,528 shares and Class B: 3,762,231 shares. 

Documents Incorporated by Reference 
The Registrant has incorporated into Part III of Form 10-K, by reference, portions of its Proxy Statement for its 
2004 Annual Meeting of Shareholders.   

  
 
 
 
 
 
 
 
 
 
 
 
 
 
                 
 
 
 
 
 
 
 
 
 
 
 
LITHIA MOTORS, INC. 
2003 FORM 10-K ANNUAL REPORT 
TABLE OF CONTENTS 

PART I 

Item 1. 

Business 

Item 2. 

Properties 

Item 3. 

Legal Proceedings 

Item 4. 

Submission of Matters to a Vote of Security Holders 

PART II 

Item 5. 

Market for Registrant’s Common Equity and Related Stockholder Matters 

Item 6. 

Selected Financial Data 

Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results 
of Operations 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 

Item 8. 

Financial Statements and Supplementary Data 

Item 9. 

Changes in and Disagreements With Accountants on Accounting and 
Financial Disclosure 

Item 9A. 

Controls and Procedures 

PART III 

Item 10. 

Directors and Executive Officers of the Registrant 

Item 11. 

Executive Compensation 

Item 12. 

Security Ownership of Certain Beneficial Owners and Management 

Item 13. 

Certain Relationships and Related Transactions 

Item 14. 

Principal Accountant Fees and Services 

PART IV 

Item 15. 

Exhibits, Financial Statement Schedules and Reports on Form 8-K 

Signatures 

Page 

2 

13 

13 

14 

14 

15 

16 

28 

29 

30 

30 

30 

30 

30 

30 

31 

31 

35 

 1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I 

Item 1.  Business 

Forward Looking Statements and Risk Factors 

Some of the statements under the sections entitled “Risk Factors,” “Management’s Discussion 
and Analysis of Financial Condition and Results of Operations” and “Business” and elsewhere 
in  this  Form  10-K  constitute  forward-looking  statements.    In  some  cases,  you  can  identify 
forward-looking  statements  by  terms such as “may,”  “will,”  “should,”  “expect,” “plan,”  “intend,” 
“forecast,”  “anticipate,”  “believe,”  “estimate,”  “predict,”  “potential,”  and  “continue”  or  the 
negative  of  these  terms  or  other  comparable  terminology.  The  forward-looking  statements 
contained in this Form 10-K involve known and unknown risks, uncertainties and situations that 
may  cause  our  actual  results,  level  of  activity,  performance  or  achievements  to  be  materially 
different from any future results, levels of activity, performance or achievements expressed or 
implied by these statements. Some of the important factors that could cause actual results to 
differ from our expectations are discussed in Exhibit 99.1 to this Form 10-K. 

Although  we  believe  that  the  expectations  reflected  in  the  forward-looking  statements  are 
reasonable,  we  cannot  guarantee 
levels  of  activity,  performance  or 
future  results, 
achievements. You should not place undue reliance on these forward-looking statements. 

Where You Can Find More Information 

We file annual, quarterly and special reports, proxy statements and other information with the 
Securities and Exchange Commission (“SEC”) under the Securities Exchange Act of 1934 as 
amended (the “Exchange Act”). You can inspect and copy our reports, proxy statements, and 
other  information  filed  with  the  SEC  at  the  offices  of  the  SEC’s  Public  Reference  Rooms  in 
Washington,  D.C.,  New  York,  New  York  and  Chicago,  Illinois.  Please  call  the  SEC  at  1-800-
SEC-0330  for  further  information  on  the  Public  Reference  Rooms.  The  SEC  maintains  an 
Internet  Web  site  at  http://www.sec.gov/  where  you  can  obtain  most  of  our  SEC  filings.  In 
addition, you can inspect our reports and other information at the offices of the New York Stock 
Exchange at 20 Broad Street, New York, NY 10005. We also make available free of charge on 
our website at www.lithia.com our annual report on Form 10-K, quarterly reports on Form 10-Q, 
current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to 
Section  13(a)  or  15(d)  of  the  Exchange  Act  as soon  as  reasonably  practicable  after  they  are 
filed  electronically  with  the  SEC.   You  can  also  obtain  copies  of  these  reports  by  contacting 
Investor Relations at 541-776-6591. 

Overview 

We are a leading operator of automotive franchises and retailer of new and used vehicles and 
services.  As of March 1, 2004, we offered 25 brands of new vehicles through 152 franchises in 
79  stores  in  the  Western  United  States  and  over  the  Internet.    As  of  March  1,  2004,  we 
operated 16 stores in Oregon, 13 in California, 11 in Washington, 8 in Texas, 7 in Idaho, 7 in 
Colorado, 6 in Nevada, 4 in Alaska, 2 in South Dakota, 2 in Nebraska, 2 in Montana and 1 in 
Oklahoma.  We sell new and used cars and light trucks; sell replacement parts; provide vehicle 
maintenance,  warranty,  paint  and  repair  services;  and  arrange  related  financing,  service 
contracts, protective products and credit insurance for our automotive customers. 

We  achieve  gross  margins  above  industry  averages  by  selling  a  higher  ratio  of  retail  used 
vehicles  to  new  vehicles  and  by  arranging  finance  and  extended  warranty  contracts  for  a 
greater percentage of our customers.  In 2003, we achieved a gross margin of 16.0%.  

 2

 
 
 
 
 
 
 
 
 
We were founded in 1946 and incorporated in 1968. Our two senior executives have managed 
the company for more than 30 years. Since our initial public offering in 1996, we have grown 
from  5  to  79  stores,  primarily  through  an  aggressive  acquisition  program,  increasing  annual 
revenues from $143 million in 1996 to $2.5 billion in 2003.  In addition, since our initial public 
offering through December 31, 2003, we have achieved compound annual growth rates of 51% 
per year for revenues, 45% per year for net income and 21% per year for earnings per share, 
together with a 4.1% average annual same store sales increase. 

The Industry 

At  approximately  $1.0  trillion  in  annual  sales,  automotive  retailing  is  the  largest  retail  trade 
sector  in  the  United  States  and  comprises  roughly  10%  of  the  GDP.  The  industry  is  highly 
fragmented  with  the  100  largest  automotive  retailers  generating  approximately  16%  of  total 
industry revenues in 2002. The number of franchised stores in the U.S. has declined in the last 
20  years  from  approximately  25,000  stores  in  1983  to  approximately  22,000  in  2003.  In 
addition  to  these  new  vehicle  outlets,  used  vehicles  are  sold  by  approximately  53,000 
independent  used  vehicle  dealers  and  through  casual  (person  to  person)  transactions.  New 
vehicles  can  only  be  sold  through  automotive  retail  stores  franchised  by  auto  manufacturers. 
These franchise stores have designated trade territories under state franchise law protection, 
which limits the number of new stores that can be opened in any given area. 

Consolidation  is  expected  to  continue  as  many  smaller  automotive  retailers  are  now 
considering  selling  or  joining  forces  with  larger  retailer  groups,  given  the  large  capital 
requirements necessary to operate in today’s retail environment.  With many owners reaching 
retirement  age,  often  without  clear  succession  plans,  larger,  well-capitalized  automotive 
retailers  provide  an  attractive  exit  strategy.  We  believe  these  factors  provide  an  attractive 
environment for continuing consolidation. 

Unlike other retailing segments, automotive manufacturers provide unparalleled support to the 
automotive  retailer.  Manufacturers  often  bear  the  burden  of  markdown  risks  on  slow-moving 
inventory as they provide aggressive dealer and customer incentives to clear aged inventory in 
order to free the inventory pipeline for new purchases. In addition, an automotive retailer’s cash 
investment  in  inventory  is  relatively  small,  given  floorplan  financing  from  manufacturers. 
Furthermore, manufacturers provide low-cost financing for working capital and acquisitions and 
credit to consumers to finance vehicle purchases, as well as pay retail prices to their dealers 
for servicing vehicles under manufacturers’ warranties.   

Sales in the automotive sector are affected by general economic conditions including rates of 
employment, income growth, interest rates and general consumer sentiment.  

New vehicle sales usually decline during a weak economy; however, the higher margin service 
and  parts  business  typically  benefits  in  the  same  environment  because  consumers  tend  to 
keep  their  vehicles  longer.    Strong  sales  of  new  vehicles  in  recent  years  have  provided  a 
population of vehicles for future service and parts revenues.  Automotive retailers benefit from 
their designation as an exclusive warranty and recall service provider of a manufacturer.  For 
the  typical  manufacturer’s  warranty,  this  provides  an  automotive  retailer  with  a  period  of  at 
least 3 years of repeat business for service covered by warranty.  Extended warranties can add 
two or more years to this repeat servicing period. 

Automotive  retailers’  profitability  varies  widely  and  depends  in  part  on  product  mix,  effective 
management  of  inventory,  marketing,  quality  control  and  responsiveness  to  customers.    In 
2002,  new  vehicles  accounted  for  an  estimated  59.6%  of  industry  revenues.  The  remaining 
40.4%  of  revenues  were  derived  from  used  vehicles  sales  of  28.6%,  and  service  and  parts 
sales of 11.8%.  Finance and insurance sales are included in the new and used vehicle sales 
numbers.  Gross margins on new vehicles were 5.6% in 2002.   

 3

 
 
 
 
 
 
 
Automotive  retailers  have  much  lower  fixed  overhead  costs  than  automobile  manufacturers 
and  parts  suppliers.  Variable  and  discretionary  costs,  such  as  sales  commissions  and 
personnel, advertising and inventory finance expenses, can be adjusted to match new vehicle 
sales. Variable and discretionary costs account for an estimated 60-65% of the industry’s total 
expenses.  Moreover,  an  automotive  retailer  can  enhance  its  profitability  from  sales  of  higher 
margin  products  and  services.    Gross  margins  for  the  parts  and  service  business  are 
significantly  higher  at  approximately  47%,  given  the  labor-intensive  nature  of  the  product 
category.  Gross margins for finance and insurance are virtually 100% as they are fee driven 
income  items.  These  supplemental,  high  margin  products  and  services  provide  substantial 
incremental  revenue  and  net  income,  decreasing  reliance  on  the  highly  competitive  new 
vehicle sales. 

Store Operations 

Each store  is  its  own  profit  center and  is  managed  by  an  experienced  general  manager who 
has primary responsibility for inventory, advertising, pricing and personnel. In order to provide 
additional  support  for  improving  performance,  we  make  available  to  each  store  a  team  of 
specialists in new vehicle sales, used vehicle sales, finance and insurance, service and parts, 
and back-office administration.  

The following tables set forth information about our stores as of March 1, 2004:   

State 

Number of 
Stores 

Number of 
Franchises 

Percent of 
Total Revenue 
in 2003 

Oregon ........................... 
Washington .................... 
California ........................ 
Texas ............................. 
Colorado......................... 
Idaho .............................. 
Nevada........................... 
South Dakota ................. 
Alaska ............................ 
Montana ......................... 
Nebraska........................ 
Oklahoma....................... 
     Total .......................... 

16 
11 
13 
8 
7 
7 
6 
2 
4 
2 
  2 
  1 
79 

32 
19 
23 
17 
14 
13 
13 
3 
7 
7 
   2 
   2 
152 

19% 
17 
15 
13 
10 
8 
5 
4 
3 
2 
3 
   1 
100% 

Location 

CALIFORNIA 
  Concord 

  Fresno 

  Redding 

  Vacaville 
  Burlingame 

  Salinas 
  Santa Rosa 
  Fairfield  

Store 

Franchises 

Lithia Dodge of Concord 
Lithia Ford of Concord 
Lithia Volkswagen of Concord 
Lithia Ford of Fresno 
Lithia Nissan Hyundai of Fresno 
Lithia Mazda Suzuki of Fresno 
Lithia Chevrolet of Redding 
Lithia Toyota of Redding 
Lithia Toyota of Vacaville 
Lithia Chrysler Jeep Dodge of 

Burlingame 

Chevrolet of Salinas 
Lithia Dodge of Santa Rosa 
Lithia Dodge of Fairfield 

Dodge, Dodge Truck 
Ford 
Volkswagen 
Ford 
Nissan, Hyundai 
Mazda, Suzuki 
Chevrolet 
Toyota, Scion 
Toyota, Scion 
Chrysler, Dodge, Dodge Truck, Jeep 

Chevrolet 
Dodge, Dodge Truck 
Dodge, Dodge Truck 

Year 
Opened/ 
Acquired 

1997 
1997 
1997 
1997 
1998 
1997 
1998 
1998 
1996 
2002 

2003 
2003 
2003 

 4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Location 

OREGON 
  Eugene 

  Grants Pass 
  Klamath Falls 
  Medford 

Store 

Franchises 

Lithia Dodge of Eugene 
Lithia Nissan of Eugene 
Saturn of Eugene 
Lithia’s Grants Pass Auto Center 
Lithia Klamath Falls Auto Center 
Lithia Chrysler Jeep Dodge 
Lithia Honda 
Lithia Nissan  
Medford BMW 
Lithia Toyota 
Lithia Volkswagen 
Saturn of Southwest Oregon 

Dodge, Dodge Truck 
Nissan 
Saturn 
Dodge, Dodge Truck, Chrysler, Jeep 
Toyota, Dodge, Dodge Truck, Chrysler, Jeep 
Dodge, Dodge Truck, Chrysler, Jeep 
Honda 
Nissan 
BMW 
Toyota 
Volkswagen 
Saturn 

  Oregon City  
(Portland) 
  Roseburg 

Lithia Subaru of Oregon City 
Lithia Ford Lincoln Mercury of Roseburg 
Lithia Chrysler Jeep Dodge of Roseburg 

  Springfield (Eugene)  Lithia Toyota of Springfield 

COLORADO 
  Aurora (Denver) 

Lithia Dodge of Cherry Creek 
Lithia Colorado Chrysler Jeep 
Lithia Colorado Springs Jeep Chrysler 

  Colorado Springs 
  Englewood (Denver)  Lithia Centennial Chrysler Jeep 
  Fort Collins 

Lithia Foothills Chrysler  
Lithia Foothills Hyundai 
Lithia Volkswagen of Thornton 

Subaru 
Ford, Lincoln, Mercury 
Dodge, Dodge Truck, Chrysler, Jeep 
Toyota 

Dodge, Dodge Truck 
Chrysler, Jeep 
Jeep, Chrysler 
Chrysler, Jeep 
Dodge, Dodge Truck, Chrysler, Jeep 
Hyundai 
Volkswagen 

  Thornton (Denver) 

WASHINGTON 
  Bellevue (Seattle) 

  Issaquah (Seattle) 
  Kennewick 

  Renton 

  Richland 
  Seattle 
  Spokane 

IDAHO 
  Boise 

  Caldwell 
  Pocatello 

  Twin Falls 

NEVADA 
  Reno 

  Sparks 

Chevrolet Hummer of Bellevue 

Chevrolet of Issaquah 
Honda of Tri-Cities 
Lithia Dodge of Tri-Cities 
Lithia Chrysler Jeep Dodge of Renton 
Lithia Hyundai of Renton 
Lithia Ford of Tri-Cities 
BMW Seattle 
Lithia Camp Chevrolet 
Lithia Camp Imports 
Mercedes-Benz of Spokane 

Chevrolet 
Hummer 
Chevrolet 
Honda 
Dodge, Dodge Truck 
Chrysler, Jeep, Dodge, Dodge Truck 
Hyundai 
Ford 
BMW 
Chevrolet, Cadillac 
Subaru, BMW, Volvo 
Mercedes 

Lithia Ford of Boise 
Chevrolet of Boise 
Lithia Lincoln-Mercury Isuzu of Boise 
Chevrolet of Caldwell 
Honda of Pocatello 
Lithia Chrysler Dodge Hyundai of  
  Pocatello 
Chevrolet Cadillac of Twin Falls 

Ford 
Chevrolet 
Lincoln, Mercury, Isuzu 
Chevrolet 
Honda 
Chrysler, Dodge, Dodge Truck, Hyundai 

Chevrolet, Cadillac 

Lithia L/M/Audi Isuzu of Reno 
Lithia Reno Hyundai 
Lithia Reno Subaru 
Lithia Volkswagen of Reno 
Lithia Chrysler Jeep of Reno 
Lithia Sparks (satellite of Lithia Reno) 

Audi, Lincoln, Mercury, Isuzu 
Hyundai 
Subaru 
Volkswagen 
Chrysler, Jeep 
Suzuki, Lincoln, Mercury, Isuzu 

 5

Year 
Opened/ 
Acquired 

1996 
1998 
2000 
Pre-IPO 
1999 
Pre-IPO 
Pre-IPO 
1998 
1998 
Pre-IPO  
Pre-IPO  
Pre-IPO 

2002 
1999 
1999 
1998 

1999 
1999 
1999 
1999 
1999 
1999 
2002 

2001 
2002 
2001 
2000 
1999 
2000 
2002 
2000 
2001 
1998 
1998 
2003 

2000 
1999 
1999 
2001 
2001 
2001 

2003 

1997 
1997 
1999 
1998 
2004 
1997 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year 
Opened/ 
Acquired 

2000 
2001 

2001 
2001 
2003 
2003 

2002 

2002 
2002 
2002 

2002 
2002 
2002 
2003 

2002 
2002 

2003 

2003 

2003 

Location 

SOUTH DAKOTA 
  Sioux Falls 

Store 

Franchises 

Chevrolet of Sioux Falls 
Lithia Dodge of Sioux Falls 

Chevrolet 
Dodge, Dodge Truck 

ALASKA 
  Anchorage 

  Fairbanks 

TEXAS 
  San Angelo 

  Odessa  

  Midland 

  Grapevine 

NEBRASKA 
  Omaha  

MONTANA 
  Missoula 

Lithia Chrysler Jeep of Anchorage 
Lithia Dodge of South Anchorage 
Lithia Hyundai of Anchorage 
Chevrolet Cadillac of Fairbanks, Alaska 

Chrysler, Jeep 
Dodge, Dodge Truck 
Hyundai 
Chevrolet, Cadillac 

All American Chrysler Jeep Dodge of 
 San Angelo 
Honda of San Angelo 
All American Chevrolet of San Angelo 
All American Chrysler Jeep Dodge 
 of Odessa 
All American Chevrolet of Odessa 
All American Dodge-Hyundai of Midland 
All American Chevrolet of Midland 
Lithia Dodge of Grapevine 

Dodge, Dodge Truck, Jeep, Chrysler 

Honda 
Chevrolet 
Dodge, Dodge Truck, Jeep, Chrysler 

Chevrolet 
Dodge, Dodge Truck, Hyundai 
Chevrolet 
Dodge, Dodge Truck 

Lithia Ford of Omaha 
Mercedes-Benz of Omaha 

Ford 
Mercedes 

Lithia Auto Center of Missoula 

  Billings 

Lithia Dodge of Billings 

Chrysler, Dodge, Dodge Truck, Lincoln, 
Mercury 
Dodge, Dodge Truck 

OKLAHOMA 
  Broken Arrow 

Lithia Dodge of Broken Arrow 

Dodge, Dodge Truck 

 6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
New Vehicle Sales 

In 2003, we sold 25 domestic and imported brands ranging from economy to luxury cars, sport 
utility vehicles, minivans and light trucks. 

Manufacturer 

DaimlerChrysler (Chrysler, Dodge, Jeep, Dodge 
Trucks)  
General Motors (Chevrolet, Saturn, Cadillac and 
Hummer) 
Ford (Ford, Lincoln, Mercury) 
Toyota, Scion 
BMW 
Hyundai 
Subaru 
Honda 
Volkswagen, Audi  
Nissan 
Mercedes 
Mazda 
Suzuki 
Isuzu 
Volvo 

Percent of 
Total 
Revenue 

21.7% 

13.9 
5.3 
4.4 
2.2 
2.0 
1.7 
1.6 
1.5 
1.4 
0.7 
0.4 
0.3 
0.1 
  0.1 
57.3% 

Percent of 
New 
Vehicle 
 Sales in 
2003 

37.9% 

24.3 
9.2 
7.7 
3.9 
3.4 
3.0 
2.9 
2.6 
2.4 
1.1 
0.8 
0.5 
0.2 
   0.1 
100.0% 

Our unit and dollar sales of new vehicles from continuing operations were as follows:  

New vehicle units…………………….. 
New vehicle sales (in thousands)….. 
Average selling price………………… 

2003 
53,804 
$1,441,000 
$26,782 

Year Ended December 31, 
2001 
37,190 
$926,981 
$24,926 

2000 
34,349 
$833,107 
$24,254 

2002 
46,929 
$1,218,364 
$25,962 

1999 
26,045 
$615,617 
$23,637 

We purchase our new car inventory directly from manufacturers, who allocate new vehicles to 
stores based on the number of vehicles sold by the store on a monthly basis and by the store’s 
market  area.  Accordingly,  we  rely  on  the  manufacturers  to  provide  us  with  vehicles  that 
consumers  desire  and  to  supply  us  with  such  vehicles  at  suitable  locations,  quantities  and 
prices.    We  attempt  to  exchange  vehicles  with  other  automotive  retailers  to  accommodate 
customer demand and to balance inventory. 

We  post  the  manufacturer’s  suggested  retail  price  (MSRP)  on  every  vehicle,  as  required  by 
law.  We negotiate the final sales price of a new vehicle individually with the customer, selling 
many vehicles at a special marketing offered price called “Promo Price,” which is typically less 
than MSRP. 

Used Vehicle Sales 

At  each  new  vehicle  store,  we  also  sell  used  vehicles.    Retail  used  vehicle  sales  are  an 
important part of our overall profitability.  In 2003, retail used vehicle sales generated a gross 
margin of 13.8% compared with a gross margin of 7.7% for new vehicle sales.  To enhance our 
sales efforts, we employ a used vehicle manager at each location. 

Retail used vehicle sales are an important part of our overall profitability.  In 2003, retail used 
vehicle  sales  generated  a  gross  margin  of  13.8%  compared  with  a  gross  margin  of  7.7%  for 
new vehicle sales.   

 7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Our used vehicle operations give us an opportunity to: 

•  generate sales to customers financially unable or unwilling to purchase a new vehicle; 
•  increase new and used vehicle sales by aggressively pursuing customer trade-ins; and 
•  increase service contract sales and provide financing to used vehicle purchasers. 

In 2003, we sold approximately 0.8 retail used vehicles for every new vehicle sold. 

In  addition  to  selling  late  model  used  cars,  as  do  other  new  vehicle  dealers,  our  stores 
emphasize sales of used vehicles three to ten years old.  These vehicles sell for lower prices, 
but generate greater margins.  We believe that selling a larger number of used vehicles makes 
us less susceptible to the effects of changes in the volume of new vehicle sales that result from 
economic conditions. 

We  acquire  most  of  our  used  vehicles  through  customer  trade-ins,  but  we  also  buy  them  at 
“closed”  auctions,  attended  only  by  new  vehicle  automotive  retailers  with  franchises  for  the 
brands  offered.  These  auctions  offer  off-lease,  rental  and  fleet  vehicles.  We  also  buy  used 
vehicles  at  “open”  auctions  of  repossessed  vehicles  and  vehicles  being  sold  by  other 
automotive retailers. 

In addition to selling used vehicles to retail customers, we sell vehicles in poor condition and 
vehicles that have not sold promptly to other automotive retailers and to wholesalers. 

Our used vehicle sales from continuing operations were as follows:  

Retail used units………………….. ............ 
Retail used unit sales (in thousands)……. 
Average selling price ................................ 

2003 
41,451 
$603,096 
$14,550 

Year Ended December 31, 
2001 
35,845 
$480,848 
$13,415 

2000 
29,866 
$392,017 
$13,126 

2002 
40,781 
$594,256 
$14,572 

1999 
22,430 
$292,516 
$13,041 

Wholesale used units ............................... 
Wholesale used unit sales (in thousands). 
Average selling price ................................ 

25,982 
$122,451 
$4,713 

24,475 
$121,504 
$4,964 

18,081 
$83,201 
$4,602 

15,967 
$70,055 
$4,387 

12,751 
$58,378 
$4,578 

Total used units ........................................ 
Total used units sales (in thousands)….… 

67,433 
$725,547 

65,256 
$715,760 

53,926 
$564,049 

45,833 
$462,072 

35,181 
$350,894 

Vehicle Financing, Extended Warranty and Insurance 

We believe that arranging financing is critical to our ability to sell vehicles and related products 
and  services.    We  provide  a  variety  of  financing  and  leasing  alternatives  to  meet  customer 
needs. Offering customer financing on a “same day” basis gives us an advantage, particularly 
over smaller competitors who do not generate enough sales to attract our breadth of financing 
sources. 

Because  of  greater  profit  margins  from  sales  of  finance  and  insurance  products,  we  try  to 
arrange  financing  for  every  vehicle  we  sell.  Our  finance  and  insurance  managers  possess 
extensive  knowledge  of  available  financing  alternatives  and  receive  training  in  determining 
each  customer’s  financing  needs  so  that  the  customer  can  purchase  or  lease  a  vehicle.  The 
finance  and  insurance  managers  work  closely  with  financing  sources  to  quickly  determine  a 
customer’s  credit  status  and  to  confirm  the  type  and  amount  of  financing  available  to  each 
customer. 

In 2003, we had finance and insurance penetration for 78% of our new vehicle sales and 73% 
of our retail used vehicle sales. Our average finance and insurance revenue per vehicle totaled 
$945 in 2003.   

 8

 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We earn a portion of the financing charge by discounting each finance contract we write and 
subsequently sell to a lender. In 2003, many automobile manufacturers continued to offer zero 
percent  financing  as  sales  incentives  to  new  vehicle  purchasers.  Zero  percent  financing 
reduces,  but  does  not  eliminate,  our  per  unit  fee  income  from  arranging  financing,  as  we 
receive  a  fixed  payment  from  the  manufacturers  in  connection  with  such  financing.    Many 
customers do not qualify for zero percent financing, either because of their credit standing or 
because they require longer financing terms than offered for zero percent financing.  Incentive 
financing  programs,  including  zero  percent  programs,  usually  offer  cash  rebates  as  an 
alternative  to  reduced  interest  rates.    A  majority  of  eligible  customers  elect  to  receive  cash 
rebates  instead  of  incentive  financing,  usually  using  the  cash  rebate  as  a  down  payment  to 
complete the purchase of a new vehicle with little or no cash out of pocket.  We have been able 
to increase finance and insurance revenue per vehicle, despite zero percent financing, due to 
higher penetration of other finance and insurance products. 

We  usually  arrange  financing  for  customers  by  selling  the  contracts  to  outside  sources  on  a 
non-recourse  basis  to  avoid  the  risk  of  default.    During  2003,  we  directly  financed  less  than 
0.01% of our vehicle sales. 

Our finance and insurance managers also market third-party extended warranty contracts and 
insurance  contracts  to  our  new  and  used  vehicle  buyers.  These  products  and  services  yield 
higher profit margins than vehicle sales and contribute significantly to our profitability. Extended 
warranty contracts provide additional coverage for new vehicles beyond the duration or scope 
of  the  manufacturer’s  warranty.  The  service  contracts  we  sell  to  used  vehicle  buyers  provide 
coverage for certain major repairs. 

We also offer our customers third party credit life and health and accident insurance when they 
finance an automobile purchase and receive a commission on each policy sold.  We also offer 
other products, such as protective coatings and automobile alarms. 

Service, Body and Parts 

Our  automotive  service,  body  and  parts  operations  are  an  integral  part  of  establishing 
customer  loyalty  and  contribute  significantly  to  our  overall  revenue  and  profits.  We  provide 
parts and service primarily for the new vehicle brands sold by our stores, but we also service 
other  vehicles.    In  2003,  our  service,  body  and  parts  operations  generated  $251.3  million  in 
revenues,  or  10.0%  of  total  revenues.    We  set  prices  to  reflect  the  difficulty  of  the  types  of 
repair and the cost and availability of parts. 

The service, body and parts businesses provide important repeat revenues to the stores. We 
market our parts and service products by notifying the owners of vehicles when their vehicles 
are  due  for  periodic  service.  This  encourages  preventive  maintenance  rather  than  post-
breakdown repairs. We offer a lifetime oil and filter service, which, in 2003, was purchased by 
34.0%  of  our  new  and  used  vehicle  buyers.  This  service  helps  us  retain  customers,  and 
provides opportunities for repeat parts and service business. Revenues from the service, body 
and parts departments are important during economic downturns as owners tend to repair their 
existing used vehicles rather than buy new vehicles during such periods.  This limits the effects 
of a drop in new vehicle sales. 

We operate nineteen collision repair centers: four in Texas, three each in Oregon and Idaho; 
two in South Dakota and one each in California, Washington, Montana, Colorado, Nevada, 
Alaska and Nebraska. 

 9

 
 
 
 
 
 
 
 
Marketing 

We  market  ourselves  as  “America’s  Car  &  Truck  Store”  and  as  “Driving  America.”    We  use 
most  types  of  advertising,  including  television,  newspaper,  radio,  direct  mail,  and  an  Internet 
web site. Advertising expense, net of manufacturer credits, was $20.1 million during 2003, with 
41%  of  the  total  amount  used  for  print  media,  18%  for  television,  13%  for  radio  and  28%  for 
direct mail, Internet and other. We advertise to develop our image as a reputable automotive 
retailer,  offering  quality  service,  affordable  automobiles  and  financing  for  all  buyers.  The 
automobile  manufacturers  pay  for  many  of  our  advertising  and  marketing  expenditures.  The 
manufacturers  also  provide  us with  market research,  which  assists  us  in  developing our own 
advertising  and  marketing  campaigns.    In  addition,  our  stores  advertise  discounts  or  other 
promotions to attract customers. By owning a cluster of stores in a particular market, we save 
money from volume discounts and other media concessions. We also participate as a member 
of  advertising  cooperatives  and  associations,  whose  members  pool  their  resources  and 
expertise with manufacturers to develop advertising campaigns. 

We maintain a web site (www.lithia.com) that generates leads and provides information for our 
customers. We use the Internet site as a marketing tool to familiarize customers with us, our 
stores and the products we sell, rather than to complete purchases. Although many customers 
use the Internet to research information about new vehicles, nearly all ultimately visit a store to 
complete the sale and take delivery of the vehicle.  Our web site enables a customer to: 

•  locate our stores and identify the new vehicle brands sold at each store; 
•  view new and used vehicle inventory;  
•  schedule service appointments;  
•  view Kelley Blue Book values;  
•  visit our investor relations site; and  
•  view employment opportunities.  

We emphasize customer satisfaction and strive to develop a reputation for quality and fairness. 
We train our sales personnel to identify an appropriate vehicle for each of our customers at an 
affordable price. 

We  believe  that  our  “Driving  America”  customer-oriented  plan  differentiates  us  from  other 

automotive retail stores.   

Management Information System 

We consolidate, process and maintain financial information, operational and accounting data, 
and  other  related  statistical  information  on  centralized  computers  at  our  headquarters.    We 
have  a  fully  operational  intranet  with  each  store  directly  connected  to  headquarters.  Our 
systems are based on an ADP platform for the main database, and information is processed 
and analyzed utilizing customized financial reporting software from Hyperion Solutions. Senior 
management can access detailed information from all of our locations regarding: 

•  inventory;  
•  cash balances;  
•  total unit sales and mix of new and used vehicle sales;  
•  lease and finance transactions;  
•  sales of ancillary products and services;  
•  key cost items and profit margins; and  
•  the relative performance of the stores.  

 10

 
 
 
 
 
 
 
Each store’s general manager has access to this same information.  With this information, we 
can  quickly  analyze  the  results  of  operations,  identify  trends  and  focus  on  areas  that  require 
attention  or  improvement.  Our  management  information  system  also  allows  our  general 
managers  to  respond  quickly  to  changes  in  consumer  preferences  and  purchasing  patterns, 
maximizing our inventory turnover. 

Our  management  information  system  is  particularly  important  to  successfully  operating  new 
stores. Following each acquisition, we immediately install our management information system 
at  each  location.  This  quickly  makes  financial,  accounting  and  other  operational  data  easily 
available throughout the company.  With this information, we can more efficiently execute our 
operating strategy at the new store. 

Franchise Agreements 

Each of our store subsidiaries signs a franchise (or dealer sales and service) agreement with 
each manufacturer of the new vehicles it sells. 

The typical automobile franchise agreement specifies the locations within a designated market 
area at which the store may sell vehicles and related products and perform certain approved 
services. The designation of such areas and the allocation of new vehicles among stores are at 
the discretion of the manufacturer. Franchise agreements do not guarantee exclusivity within a 
specified territory, but do have some protection under state laws. 

A franchise agreement may impose requirements on the store with respect to:  

•  the showroom;  
•  service facilities and equipment;  
•  inventories of vehicles and parts;  
•  minimum working capital;  
•  training of personnel; and  
•  performance standards for sales volume and customer satisfaction. 

Each  manufacturer  closely  monitors  compliance  with  these  requirements  and  requires  each 
store to submit monthly and annual financial statements.  Franchise agreements also grant a 
store the right to use and display manufacturers’ trademarks, service marks and designs in the 
manner approved by each manufacturer. 

Most  franchise  agreements  are  generally  renewed  after  one  to  five  years,  and,  in  practice, 
have indefinite lives. Some franchise agreements, including those with DaimlerChrysler, have 
no termination date. Historically, all of our agreements have been renewed and we expect that 
manufacturers will continue to renew them in the future.  In addition, state franchise laws limit 
the ability of manufacturers to terminate or fail to renew automotive franchises. Each franchise 
agreement  authorizes  at  least  one  person  to  manage  the  store’s  operations.  The  typical 
franchise agreement provides for early termination or non-renewal by the manufacturer upon: 

•   a change of management or ownership without manufacturer consent; 
•   insolvency or bankruptcy of the dealer;  
•   death or incapacity of the dealer/manager;  
•   conviction of a dealer/manager or owner of certain crimes;  
•   misrepresentation  of  certain  information  by  the  store,  dealer/manager  or  owner  to  the 

manufacturer; 

•   failure to adequately operate the store;  
•   failure  to  maintain  any  license,  permit  or  authorization  required  for  the  conduct  of 

business; or 

•   poor sales performance or low customer satisfaction index scores. 

 11

 
 
 
 
 
 
 
 
 
We  sign  master  framework  agreements  with  most  manufacturers  that  impose  additional 
requirements on our stores.  See Exhibit 99.1 “Risk Factors” for further details. 

Competition 

The  retail  automotive  business  is  highly  competitive,  consisting  of  a  large  number  of 
independent  operators,  many  of  whom  are  individuals,  families  and  small  retail  groups.  We 
compete  primarily  with  other  automotive  retailers,  both  publicly  and  privately-held,  near  our 
store locations.  In addition, regional and national car rental companies operate retail used car 
lots to dispose of their used rental cars. 

Vehicle  manufacturers have  designated  specific  marketing  and sales areas  within  which  only 
one dealer of a vehicle brand may operate.  In addition, our franchise agreements typically limit 
our  ability  to  acquire  multiple  dealerships  of  a  given  brand  within  a  particular  market  area. 
Certain state franchise laws also restrict us from relocating our dealerships or establishing new 
dealerships of a particular brand within any area that is served by another dealer with the same 
brand.  Accordingly, to the extent that a market has multiple dealers of a particular brand, as 
many of our key markets do, we are subject to significant intra-brand competition.  

We  are  larger  and  have  more  financial  resources  than  most  private  automotive  retailers  with 
which  we  currently  compete  in  most  of  our  regional  markets.    We  compete  directly  with 
retailers like ourselves in our metropolitan markets like Denver, Colorado, Seattle, Washington 
and Concord, California. As we enter other markets, we may face competitors that are larger or 
have access to greater financial resources.  We do not have any cost advantage in purchasing 
new vehicles from manufacturers.  We rely on advertising and merchandising, sales expertise, 
service reputation and location of our stores to sell new vehicles. 

In  addition  to  competition  for  the  sale  of  vehicles,  we  expect  increased  competition  for  the 
acquisition  of  other  stores.  We  have  faced  only  limited  competition  with  respect  to  our 
acquisitions  to  date,  primarily  from  privately-held  automotive  retailers.  Other  publicly-owned 
automotive  retailers  with  significant  capital  resources  may  enter  our  current  and  targeted 
market areas in the future. 

Regulation 

Our business is subject to extensive regulation, supervision and licensing under federal, state 
and local laws, ordinances and regulations. State and federal regulatory agencies, such as the 
Department of Motor Vehicles, the Occupational Safety and Health Administration, the EEOC 
(Equal Employment Opportunity Commission) and the U.S. Environmental Protection Agency, 
have  jurisdiction  over  the  operation  of  our  stores,  service  centers,  collision  repair  shops  and 
other operations. They regulate matters such as consumer protection, workers’ safety and air 
and water quality. 

Laws also protect franchised automotive retailers from the unequal bargaining power held by 
the manufacturers.  Under those laws, a manufacturer may not: 

•  terminate or fail to renew a franchise without good cause; or  
•  prevent any reasonable changes in the capital structure or financing of a store. 

Manufacturers may object to a sale of a store or change of management based on character, 
financial ability or business experience of the proposed new operator. 

 12

 
 
 
 
 
 
 
 
 
 
 
Automotive  retailers  and  manufacturers  are  also  subject  to  laws  to  protect  consumers, 
including  so-called  “Lemon  Laws.”    Most  “Lemon  Laws”  require  a  manufacturer  to  replace  a 
new vehicle or accept it for a full refund within a set time period after initial purchase if: 

•  the vehicle does not conform to the manufacturer’s express warranties; and 
• the automotive retailer or manufacturer, after a reasonable number of attempts, is unable 

to correct or repair the defect. 

We  must  provide  written  disclosures  on  new  vehicles  of  mileage  and  pricing  information. 
Financing  and  insurance  activities  are  subject  to  credit  reporting,  debt  collection,  truth-in-
lending and insurance industry regulation. 

Our business, particularly parts, service and collision repair operations, involves hazardous or 
toxic  substances  or  wastes,  such  as  motor  oil,  waste  motor  oil  and  filters,  transmission  fluid, 
antifreeze,  Freon,  waste  paint  and  lacquer  thinner,  batteries,  solvents,  lubricants,  degreasing 
agents,  gasoline  and  diesel  fuels. Federal, state  and  local  authorities establishing  health and 
environmental  quality  standards  regulate  the  handling,  storage,  treatment,  recycling  and 
disposal of hazardous substances and wastes and remediation of contaminated sites, both at 
our  facilities  and  at  sites  to  which  we  send  hazardous  or  toxic  substances  or  wastes  for 
treatment, recycling or disposal.  We are aware of contamination at certain of our current and 
former facilities, and we are in the process of conducting investigations and/or remediation at 
some of these properties. Based on our current information, any costs or liabilities relating to 
such contamination, other environmental matters or compliance with environmental regulations 
are  not  expected  to  have  a  material  adverse  effect  on  our  results  of  operations  or  financial 
condition. There can be no assurances, however, that (i) additional environmental matters will 
not arise or that new conditions or facts will not develop in the future at our current or formerly 
owned  or  operated  facilities,  or  at  sites  that  we  may  acquire  in  the  future,  or  that  (ii)  these 
matters,  conditions  or  facts  will  not  result  in  a  material  adverse  effect  on  our  results  of 
operations or financial condition. 

Employees 

As of December 31, 2003, we employed approximately 5,130 persons on a full-time equivalent 
basis.  Employees  in  the  service  and  parts  departments  at  our  Dodge,  Ford  and  Volkswagen 
stores in Concord, California are represented by union collective bargaining agreements.  We 
believe we have good relationships with our employees. 

Item 2.  Properties 

Our stores and other facilities consist primarily of automobile showrooms, display lots, service 
facilities, nineteen collision repair and paint shops, rental agencies, supply facilities, automobile 
storage lots, parking lots and offices.  We believe our facilities are currently adequate for our 
needs and are in good repair.  We own some of our properties, but also lease many properties, 
providing  future  flexibility  to  relocate  our  retail  stores  as  demographics  change.    Most  leases 
give  us  the  option  to  renew  the  lease  for  one  or  more  lease  extension  periods.    We  also  hold 
some undeveloped land for future expansion. 

Item 3.  Legal Proceedings 
We  are  party  to  numerous  legal  proceedings  arising  in  the  normal  course  of  our  business.  
While we cannot predict with certainty the outcomes of these matters, we do not anticipate that 
the resolution of these proceedings will have a material adverse effect on our business, results 
of operations, financial condition, or cash flows. 

 13

 
 
 
 
 
 
 
 
 
 
Item 4.  Submission of Matters to a Vote of Security Holders 

No matters were submitted to a vote of our shareholders during the quarter ended December 
31, 2003.   

PART II 

Item 5.    Market for Registrant's Common Equity and Related Stockholder Matters 

Our Class A common stock trades on the New York Stock Exchange under the symbol LAD. The 
following  table  presents  the  high  and  low  sale  prices  for  our  Class  A  common  stock,  as 
reported  on  the  New  York  Stock  Exchange  Composite  Tape  for  each  of  the  quarters  in  2002 
and 2003: 

2002 
Quarter 1 
Quarter 2 
Quarter 3 
Quarter 4 

2003 
Quarter 1 
Quarter 2 
Quarter 3 
Quarter 4 

$ 

$ 

High 
25.99 
31.20 
26.60 
18.49 

16.05 
17.35 
24.20 
25.95 

$ 

$ 

Low 
17.40 
22.27 
16.42 
14.55 

10.92 
10.81 
15.55 
19.75 

The number of shareholders of record and approximate number of beneficial holders of Class 
A common stock at February 27, 2004 was 1,389 and 3,900, respectively.  All shares of Lithia’s 
Class B common stock are held by Lithia Holding Company LLC.   

Our Board of Directors approved the following dividends on our Class A and Class B common 
stock in 2003: 

Month 
declared 
July 2003 

Quarter 
dividend is 
based on 
second 

Payable to 
shareholders of 
record on 
August 8, 2003 

Date paid 
August 22, 2003 

Amount 
 per share 
$0.07 

Total 
amount of 
dividend 
  $1.3 million 

October 2003 

third 

  November 7, 2003 

November 21, 2003

$0.07 

  $1.3 million 

We currently intend to continue paying quarterly dividends similar to those paid in 2003. The 
payment of any dividends is subject to the discretion of our Board of Directors.  Pursuant to our 
$200 million credit agreement with DaimlerChrysler Services, total dividends and repurchases 
of  our common stock  cannot  exceed  $18.0  million over  the  term of  the agreement.    To  date, 
over the term of the agreement, we have paid dividends and repurchased stock totaling $2.8 
million.  This credit agreement expires February 2006. 

Information  regarding  securities  authorized  for  issuance  under  equity  compensation  plans  is 
included in Item 12. 

 14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  Selected Financial Data 

You  should  read  the  Selected  Financial  Data  in  conjunction  with  Item  7.  “Management’s 
Discussion and  Analysis of  Financial Condition  and  Results  of Operations,” our Consolidated 
Financial Statements and Notes thereto and other financial information contained elsewhere in 
this Annual Report on Form 10-K. 

(In thousands, except per share amounts) 
Consolidated Statement of Operations 

2003 

Year Ended December 31, 
2001 

2000 

2002 

1999 

Data: 
  Revenues: 
    New vehicles 
    Used vehicles 
    Service, body and parts 
    Finance and insurance 
    Fleet and other 
      Total revenues 
  Cost of sales 
  Gross profit 
  Selling, general and administrative 
  Depreciation and amortization  
  Income from operations 
  Floorplan interest expense 
  Other interest expense 
  Other income (expense), net 
  Income from continuing operations before 

income taxes 

  Income taxes 
  Income from continuing operations 
  Income (loss) from discontinued 

operations, net of tax 

  Net income 

Income per basic share from continuing 

operations 

Income (loss) per basic share from 

discontinued operations 
Basic net income per share 
Shares used in basic per share 

calculations 

Income per diluted share from continuing 

operations 

Income per diluted share from 
discontinued operations 
Diluted net income per share 
Shares used in diluted per share 

calculations 

$ 1,441,000  $ 1,218,364  $

  833,107  $ 

725,547 
251,316 
89,982 
5,657 
2,513,502 
2,110,393 
403,109 
313,289 
9,593 
80,227 
(13,997)
(6,081)
(951)

59,198 
(23,561)
35,637 

715,760 
216,382 
77,776 
43,114 
2,271,396 
1,913,704 
357,692 
280,310 
7,192 
70,190 
(10,775)
(5,985)
(589)

52,841 
(20,480)
32,361 

926,981  $ 
564,049 
173,114 
62,856 
40,593 
  1,767,593 
  1,478,528 
289,065 
224,501 
8,690 
55,874 
(13,652)
(7,546)
(298)

462,072 
149,963 
52,394 
57,491 
  1,555,027 
  1,303,800 
251,227 
182,591 
7,125 
61,511 
(16,532) 
(7,629) 
803 

 615,617 
350,894 
106,992 
41,606 
26,265 
  1,141,374 
959,386 
181,988 
133,651 
5,102 
43,235 
(10,212)
(4,063)
201 

34,378 
(13,270)
21,108 

38,153 
(14,690) 
23,463 

29,161 
(11,716)
17,445 

(90)
35,547  $

(45)

    32,316  $ 

646 
   21,754  $ 

850 
    24,313  $ 

1,729 
    19,174 

1.95 

$

1.88 

$ 

1.58 

$ 

1.72 

$ 

1.52 

(0.01)
        1.94  $

- 

        1.88  $ 

0.05 
       1.63  $ 

0.06 
        1.78  $ 

0.15 
        1.67 

18,289 

17,233 

13,371 

13,652 

11,506 

1.92 

$

1.84 

$ 

1.55 

$ 

1.70 

$ 

1.45 

$

$

$

$

- 

- 

$

        1.92  $

        1.84  $ 

0.05 
      1.60  $ 

0.06 
        1.76   $ 

0.15 
        1.60 

18,546 

17,598 

13,612 

13,804 

11,998 

(In thousands) 
Consolidated Balance Sheet Data: 
  Working capital 
  Inventories 
  Total assets 
  Flooring notes payable 
  Current maturities of long-term debt 
  Long-term debt, less current maturities 
  Total stockholders’ equity 

2003 

2002 

As of December 31, 
2001 

2000 

1999 

$

$

160,066
445,281
1,102,782
435,228
14,299
178,467
358,926

$

126,308
445,908
942,049
427,635
4,466
104,712
319,993

104,834
275,398
662,944
280,947
10,203
95,830
203,497

$

    98,917  $ 

314,290 
628,003 
314,137 
5,342 
72,586 
181,775 

   74,999
268,281
506,433
243,903
7,132
38,411
155,638

 15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item  7.  Management's  Discussion  and  Analysis  of  Financial  Condition  and  Results  of 

Operations 

You should read the following discussion in conjunction with Item 1. “Business,” our Consolidated 
Financial Statements and Notes thereto and Exhibit 99.1 “Risk Factors.” 

Overview 
Our  auto-retail  model  is  focused  on  acquiring  average  performing  new  vehicle  franchised 
stores and then integrating and improving them.  Our goal is to maximize the operations of all 
four departments of every store we acquire.  We have had success with this strategy since our 
initial  public  offering  in  late  1996.    While  our  strategy  has  not  changed  over  the  last  seven 
years,  our  ability  to  integrate  and  improve  the  stores  that  we  acquire  has  increased 
dramatically. We have also developed a better process for identifying acquisition targets that fit 
our  operating  model.    Our  cash  position,  substantial  lines  of  credit,  plus  an  extremely 
competent  and  well-trained  staff  are  all  available  to  facilitate  our  continued  growth  as  the 
opportunities develop. 

In  keeping  with  this  model,  we  acquired  11  stores  with  23  franchises  during  2003  with  total 
estimated annual revenues of approximately $330 million.   

During an economic downturn, customers tend to shift towards the purchase of more modestly 
priced  new  vehicle  models  or  used  vehicles.  Many  customers  decide  to  delay  purchasing  a 
new  vehicle  and  instead  repair  existing  vehicles.  In  addition,  manufacturers  typically  offer 
increased  dealer  and  customer  incentives  during  an  economic  downturn  in  order  to  support 
new  vehicle  sales  volume.  These  factors  generally  lead  to  less  volatility  in  earnings  for 
automobile retailers than for automobile manufacturers. 

Historically, new vehicle sales have accounted for approximately 50% of our total revenues but 
less than 30% of total gross profit.  In 2003, we continued with a volume-based strategy in new 
vehicle  sales  that  we  initiated  in  2002.  Through  an  advertising  campaign  called  “Driving 
America” that is centered on “Promo Pricing,” we were able to gain new vehicle market share 
in  many  of  our  markets.    This  strategy  complemented  the  approach  taken  by  the  auto 
manufacturers, which had continued to offer a high level of customer incentives.   

In 2004, we expect that manufacturers will continue to incentivize new vehicle sales through a 
combination of rebates and low interest rate loans to consumers. We plan to continue with our 
volume-based new vehicle strategy in most of the markets where we operate.  As the economy 
and  the  incentive  environment  change,  we  will  adjust  our  new  vehicle  sales  strategy 
accordingly to take advantage of any new conditions. 

Industry-wide used vehicle sales continued to experience substantial weakness throughout all 
of 2003.  The competition from highly incentivized new vehicles with low interest rate financing 
and high rebates had a strong negative impact on the used vehicle market.  The industry also 
experienced  a  large  number  of  lease-returns  that  negatively  impacted  used  vehicle  pricing 
throughout the year.   

 16

 
 
 
 
 
 
 
 
Results of Continuing Operations  

Certain revenue, gross margin and gross profit information by product line was as follows for 
2003 and 2002: 

 2003 
New vehicles ........................................................................................
Retail used vehicles(1) ..........................................................................
Service, body and parts .......................................................................
Finance and insurance(2) ......................................................................
Fleet and other…………………………………………………………….

  Percent of 
Total Revenues 

57.3% 
24.0 
10.0 
3.6 
0.2 

Gross 
Margin 
7.7% 

13.8 
47.2 
99.7 
19.1 

Percent of Total 
Gross Profit 
27.4% 
20.7 
29.4 
22.3 
0.3 

(1)  Excludes  wholesale  used  vehicle  sales,  representing  4.9%  of  total  revenues,  and  a  negative  gross  margin 

contribution of 0.1%. 

(2)    Reported net of anticipated cancellations. 

 2002 
New vehicles ........................................................................................
Retail used vehicles(1) ..........................................................................
Service, body and parts .......................................................................
Finance and insurance(2) ......................................................................
Fleet and other…………………………………………………………….

  Percent of 
Total Revenues 

53.6% 
26.2 
9.5 
3.4 
1.9 

Gross 
Margin 
8.5% 

12.5 
48.0 
99.4 
2.1 

Percent of Total 
Gross Profit 
28.9% 
20.7 
29.1 
21.6 
0.3 

(1)  Excludes  wholesale  used  vehicle  sales,  representing  5.4%  of  total  revenues,  and  a  negative  gross  margin 

contribution of 0.6%. 

(2)    Reported net of anticipated cancellations. 

 2001 
New vehicles ........................................................................................
Retail used vehicles(1) ..........................................................................
Service, body and parts .......................................................................
Finance and insurance(2) ......................................................................
Fleet and other…………………………………………………………….

  Percent of 
Total Revenues 

52.4% 
27.2 
9.8 
3.6 
2.3 

Gross 
Margin 
9.1% 

13.1 
46.6 
98.8 
2.8 

Percent of Total 
Gross Profit 
29.1% 
21.9 
27.9 
21.5 
0.4 

(1)  Excludes  wholesale  used  vehicle  sales,  representing  4.7%  of  total  revenues,  and  a  negative  gross  margin 

contribution of 0.8%. 

(2)    Reported net of anticipated cancellations. 

The  following  table  sets  forth  selected  condensed  financial  data  for  Lithia  expressed  as  a 
percentage of total revenues for the periods indicated below.  

Lithia Motors, Inc. (1)

Revenues: 
  New vehicles 
  Used vehicles 
  Service, body and parts 
  Finance and insurance 
  Fleet and other  
    Total revenues 
Gross profit 
Selling, general and administrative expenses 
Depreciation and amortization 
Income from operations 
Floorplan interest expense 
Other interest expense 
Other expense, net 
Income from continuing operations before taxes 
Income tax expense 
Income from continuing operations 

(1)  The percentages may not add due to rounding. 

 17

Year Ended December 31, 
2002 

2003 

2001 

57.3% 
28.9 
10.0 
3.6 
0.2 
100.0% 
16.0 
12.5 
0.4 
3.2 
0.6 
0.2 
0.0 
2.4 
0.9 
1.4 

53.6% 
31.6 
9.5 
3.4 
1.9 
100.0% 
15.7 
12.3 
0.3 
3.1 
0.5 
0.3 
0.0 
2.3 
0.9 
1.4 

52.4% 
31.9 
9.8 
3.6 
2.3 
100.0% 
16.4 
12.7 
0.5 
3.2 
0.8 
0.4 
0.0 
1.9 
0.8 
1.2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following tables set forth the changes in our operating results from continuing operations in 
2003 compared to 2002 and in 2002 compared to 2001: 

$

$

$

$

$

$

$

Revenues: 
  New vehicle sales 
  Used vehicle sales 
  Service, body and parts 
  Finance and insurance 
  Fleet and other 
    Total revenues 
Cost of sales 
Gross profit 
Selling, general and administrative 
Depreciation and amortization 
Income from operations  
Floorplan interest expense 
Other interest expense 
Other expense, net 
Income from continuing operations before 

income taxes 
Income tax expense 
Income from continuing operations 

New units sold 
Average selling price per new vehicle 

Used units sold – retail 
Average selling price per retail used vehicle 

Used units sold – wholesale 
Average  selling  price  per  wholesale  used 

vehicle 

Finance and insurance sales per retail unit 

Revenues: 
  New vehicle sales 
  Used vehicle sales 
  Service, body and parts 
  Finance and insurance 
  Fleet and other 
    Total revenues 
Cost of sales 
Gross profit 
Selling, general and administrative 
Depreciation and amortization 
Income from operations  
Floorplan interest expense 
Other interest expense 
Other expense, net 
Income from continuing operations before 

income taxes 
Income tax expense 
Income from continuing operations 

Year Ended  
December 31, 

2003 

2002 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

1,441,000  $
725,547 
251,316 
89,982 
5,657 
2,513,502 
2,110,393 
403,109 
313,289 
9,593 
80,227 
(13,997)
(6,081)
(951)

1,218,364  $
715,760 
216,382 
77,776 
43,114 
2,271,396 
1,913,704 
357,692 
280,310 
7,192 
70,190 
(10,775)
(5,985)
(589)

59,198 
23,561 
35,637  $

52,841 
20,480 
      32,361  $

Year Ended  
December 31, 

2003 

53,804 
26,782  $

41,451 
14,550  $

2002 

46,929 
25,962  $

40,781 
14,572  $

25,982 

24,475 

4,713 

$

4,964 

$

945  $

887  $

222,636 
9,787 
34,934 
12,206 
(37,457) 
242,106 
196,689 
45,417 
32,979 
2,401 
10,037 
(3,222) 
(96) 
(362) 

6,357 
3,081 
3,276 

18.3% 
1.4 
16.1 
15.7 
(86.9) 
10.7 
10.3 
12.7 
11.8 
33.4 
14.3 
29.9 
1.6 
61.5 

12.0 
15.0 
10.1% 

Increase 
(Decrease) 
6,875 
820 

% 
Increase 
(Decrease) 
14.7% 
3.2% 

670 
(22) 

1,507 

(251) 

58 

1.6% 
(0.2)% 

6.2% 

(5.1)% 

6.5% 

Year Ended  
December 31, 

2002 

2001 

Increase 
(Decrease) 

% 
Increase 
(Decrease) 

926,981  $
564,049 
173,114 
62,856 
40,593 
1,767,593 
1,478,528 
289,065 
224,501 
8,690 
55,874 
(13,652)
(7,546)
(298)

34,378 
13,270 
   21,108  $

291,383 
151,711 
43,268 
14,920 
2,521 
503,803 
435,176 
68,627 
55,809 
(1,498) 
14,316 
2,877 
1,561 
(291) 

18,463 
7,210 
11,253 

31.4% 
26.9 
25.0 
23.7 
6.2 
28.5 
29.4 
23.7 
24.9 
(17.2) 
25.6 
(21.1) 
(20.7) 
97.7 

53.7 
54.3 
53.3% 

1,218,364  $
715,760 
216,382 
77,776 
43,114 
2,271,396 
1,913,704 
357,692 
280,310 
7,192 
70,190 
(10,775)
(5,985)
(589)

52,841 
20,480 
      32,361  $

$

 18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
New units sold 
Average selling price per new vehicle 

Used units sold – retail 
Average selling price per retail used vehicle 

Used units sold – wholesale 
Average  selling  price  per  wholesale  used 

vehicle 

Finance and insurance sales per retail unit 

$

$

$

$

Year Ended  
December 31, 

2002 

46,929 
25,962  $

40,781 
14,572  $

2001 

37,190 
24,926  $

35,845 
13,415  $

24,475 

18,081 

4,964 

$

4,602 

$

887  $

861  $

Increase 
(Decrease) 
9,739 
1,036 

% 
Increase 
(Decrease) 
26.2% 
4.2% 

4,936 
1,157 

6,394 

362 

26 

13.8% 
8.6% 

35.4% 

7.9% 

3.0% 

Revenues  
Total  revenues  increased  10.7%  in  2003  compared  to  2002  as  a  result  of  acquisitions  and 
1.2% growth in same store retail sales.  Same store sales percentage increases (decreases) 
were as follows: 

New vehicles 
Retail used vehicles 
Service, body and parts 
Finance and insurance 
Total retail sales 

2003 vs. 2002 

2002 vs. 2001 

6.2% 
(9.3) 
0.7 
5.1 
1.2 

6.1% 
(7.6) 
(1.0) 
0.2 
1.1 

Same store sales are calculated by dealership comparing only those months that contain full-
month operating data. 

The automotive retailing industry reported declines in new vehicle sales of approximately 1.0% 
in 2003 compared to 2002 and 2% in 2002 compared to 2001.  The industry has reported an 
approximately 3.4% decrease in sales of domestic brands in 2003 compared to 2002, while we 
achieved  a  6.8%  same  store  increase  in  sales  of  our  domestic  brands,  which  represented 
71.4% of our total new vehicle sales in 2003.  Our same-store Chrysler sales, which represents 
our  largest  brand,  have  increased  approximately  7.2%  in  the  same  period.    We  have  same-
store  sales  increases  in  2003  compared  to  2002  for  all  domestic  brands,  which  is  counter  to 
national trends.  We are able to generate positive sales trends that run contrary to industry and 
specific  brand  trends  due  to  our  operating  model  that  is  focused  on  increasing  market  share 
through the use of promotional pricing at our stores.  Additionally, we believe that the market 
dynamics  of  smaller,  non-metropolitan,  western  markets  support  more  stable  domestic  truck 
and SUV sales. 

Slowing economies in our markets and higher than normal new vehicle inventories at the end 
of  2002,  coupled  with  a  strong  new  vehicle  incentive  environment,  spurred  our  aggressive 
approach to new vehicle sales in 2003. During both 2003 and 2002, we utilized an aggressive 
company-wide  marketing  campaign  based  on  the  “Driving  America”  theme  that  is  aimed  at 
increasing  market  share  by  competitively  pricing  new  vehicles  in  order  to  secure  a  long-term 
customer  base  for  future  parts  and  service  business  and  repeat  and  referral  business.  The 
increases  in  new  vehicle  sales  also  led  to  increases  in  same-store  finance  and  insurance 
sales, as we have been able to maintain our high penetration rate for such sales.  

The industry used vehicle business was weak in 2003 and 2002 due to competition from highly 
incentivized  new  vehicles  within  the  overall  weaker  total  vehicle  market.    Our  used  vehicle 
gross  profit  demonstrated  improvement  throughout  2003,  achieving  retail  used  vehicle  gross 
margins of 13.0%, 13.9%, 14.6% and 13.6%, respectively, in the first through fourth quarters of 
2003.  The  improvements  in  used  vehicle  margins  in  2003  more  than  offset  the  declines  in 
same-store  sales  resulting  in  positive  same-store  gross  profit  growth  for  2003  compared  to 
2002. 

 19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The service and parts business has been negatively impacted in the past couple of years by 
substantial  improvements  in  the  quality  of  domestic  vehicles,  resulting  in  less  warranty  work, 
offset in part by increases in the customer-pay portion of the business.  However, in the second 
half  of  2003,  we  saw  positive  trends  with  the  decline  in  domestic  warranty  repairs  slowing  in 
comparison  to  declines  in  previous  quarters  and  customer-pay  service  and  parts  growth 
increasing 4.1% in 2003, on a same store basis, compared to 2002. 

Fleet  and  other  sales  include  both  fleet  sales  and  fees  received  for  delivering  vehicles  on 
behalf  of  the  manufacturer,  the  U.S.  military,  rent-a-car  companies  or  leasing  companies.    In 
2003 we decided to deemphasize fleet sales due to their low margins.  This has resulted in a 
decrease in total fleet and other sales, but an increase in the gross margin percentage due to a 
higher percentage of fee income compared to fleet income. 

Penetration rates for certain products were as follows: 

Finance and insurance 
Service contracts 
Lifetime oil change and filter 

2003 
75% 
41 
34 

2002 
75% 
40 
30 

2001 
75% 
39 
29 

During 2003 and 2002, manufacturers offered, and are continuing to offer, incentives, including 
low interest rates and rebates, in order to attract new vehicle buyers. The availability of cash 
rebates  and  zero  percent  and  low  interest  rate  financing  have  enhanced  our  ability  to  sell 
finance, warranty and insurance products and services in both 2003 and 2002.   

Gross Profit   
Gross profit increased $45.4 million in 2003 compared to 2002 and increased $68.6 million in 
2002  compared  to  2001  due  primarily  to  increased  total  revenues.  Gross  margins  achieved 
were as follows: 

New vehicles ...................................................
Retail used vehicles ........................................
Service and parts ............................................
Finance and insurance ....................................
Overall.............................................................

New vehicles ...................................................
Retail used vehicles ........................................
Service and parts ............................................
Finance and insurance ....................................
Overall.............................................................

 Year Ended December 31, 

2003 

7.7% 

13.8 
47.2 
99.7 
16.0 

2002 

8.5% 

12.5 
48.0 
99.4 
15.7 

 Year Ended December 31, 

2002 

8.5% 

12.5 
48.0 
99.4 
15.7 

2001 

9.1% 

13.1 
46.6 
98.8 
16.4 

Lithia 
Margin Change* 
(80)bp 
130 
(80) 
30 
30 

Lithia 
Margin Change* 
(60)bp 
(60) 
140 
60 
(70) 

____________ 
* “bp” stands for basis points (one hundred basis points equals one percent). 

Our  overall  gross  margin  increased  in  2003  compared  to  2002  due  primarily  to  increases  in 
margins achieved on used vehicle sales as a result of selling older aged vehicles which carry a 
higher margin and improved inventory management. These increases in the used vehicle gross 
margin also contributed to a same store increase in total gross profit dollars per used vehicle 
sold. 

 20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
The improvements in our gross margin in 2003 were offset by the following factors: 

•  A  significant  shift  towards  our  lowest  margin  new  vehicle  business  as  a  result  of  the 

strong incentive environment; 

•  Lower floorplan interest credits from the manufacturers on new vehicles due to lower 

market rates; and 

•  Aggressive  pricing  of  new  vehicles  in  order  to  gain  market  share,  which  resulted  in 

lower new vehicle margins. 

The decrease in the overall gross margin in 2002 compared to 2001 was primarily a result of 
four factors: 

•  A  significant  shift  towards  our  lowest  margin  new  vehicle  business  with  the  strong 

incentive environment; 

•  Lower floorplan interest credits from the manufacturers on new vehicles due to lower 

market rates; 

•  Aggressive  pricing  of  new  vehicles  in  order  to  gain  market  share,  which  resulted  in 

lower new vehicle margins; and 

•  A mix shift in used vehicle sales to the lower margin, one to three-year old vehicles, 

which have lower margins than the older used vehicles. 

These factors were partially offset by an increase in the gross margin achieved in our parts and 
service business in 2002 compared to 2001.   

Selling, General and Administrative Expense  
Selling, general and administrative expense includes salaries and related personnel expenses, 
facility lease expense, advertising (net of manufacturer cooperative advertising credits), legal, 
accounting,  professional  services  and  general  corporate  expenses.    Selling,  general  and 
administrative expense increased $33.0 million in 2003 compared to 2002 and increased $55.8 
million in 2002 compared to 2001 due to increased selling, or variable, expenses related to the 
increase in revenues and the number of locations.  The increase as a percentage of revenue in 
2003  compared  to  2002  is  due  partially  to  higher  advertising  and  sales  compensation 
expenses related to our aggressive new vehicle marketing. The decrease as a percentage of 
revenue in 2002 compared to 2001 was due to expense leverage on higher sales.    

Depreciation and Amortization   
Depreciation  and  amortization  increased  $2.4  million  in  2003  due  to  the  addition  of  property 
and  equipment  primarily  related  to  our  acquisitions.  Depreciation  and  amortization  expense 
decreased $1.5 million in 2002 compared to 2001 primarily as a result of the adoption of SFAS 
No. 142 “Goodwill and Other Intangible Assets” in the first quarter of 2002, offset by additions 
to  property  and  equipment  primarily  related  to  acquisitions.  SFAS  No.  142  requires  that 
goodwill and other intangibles with indefinite useful lives no longer be amortized. Goodwill and 
other intangibles amortization expense totaled $3.6 million in 2001. 

Income from Operations   
Operating  margins  improved  by  10  basis  points  to  3.2%  in  2003  from  3.1%  in  2002.    The 
increase is due to the improved overall gross profit margin as discussed above, partially offset 
by  higher  operating  expenses  as  a  percentage  of  revenue.  Operating  margins  decreased  10 
basis  points  in  2002  compared  to  2001  due  to  the  decrease  in  the  overall  gross  margin 
percentage, offset in part by lower operating expenses as a percentage of revenue. 

Floorplan Interest Expense   
The $3.2 million increase in floorplan interest expense in 2003 compared to 2002 is primarily 
due  to  an  approximately  $2.8  million  increase  in  expense  as  a  result  of  an  increase  in  the 
average outstanding balances of our floorplan facilities, mainly due to acquisitions. In addition, 
increased  expense  from  interest  rate  swaps  was  responsible  for  $1.1  million  of  the  increase. 

 21

 
 
 
 
 
 
These increases were offset in part by a decrease in the LIBOR and the prime rates in 2003 
compared to 2002.   

The  decrease  in  floorplan  interest  expense  in  2002  compared  to  2001  was  primarily  due  to 
approximately $8.4 million in savings as a result of decreases in the effective interest rate on 
the floating rate credit lines, offset in part by a $4.1 million increase in expense as a result of an 
overall  average  increase  in  the  outstanding  balances  of  our  floorplan  facilities,  mainly  due  to 
acquisitions.  In addition to the interest expense on our flooring lines of credit, floorplan interest 
expense includes the interest expense related to our interest rate swaps.   

Other Interest Expense  
Other  interest  expense  includes  interest  on  debt  incurred  related  to  acquisitions,  real  estate 
mortgages,  our  used  vehicle  line  of  credit  and  equipment  related  notes.  Changes  in  the 
weighted average interest rate on our debt in 2003 compared to 2002 decreased other interest 
expense  by  $259,000.  Changes  in  the  average  outstanding  balances  in  2003  compared  to 
2002 resulted in increases to other interest expense of $355,000. 

The $1.6 million decrease in other interest expense in 2002 compared to 2001 resulted from 
$3.2 million of savings due to lower interest rates in 2002 compared to 2001 and approximately 
$3.0  million  in  savings  due  to  the  pay-down  of  $78.0  million  on  our  lines  of  credit  in  March 
2002,  following  our  equity  offering.    These  decreases  were  offset  in  part  by  less  capitalized 
interest on construction projects in progress in 2002 compared to 2001 and by an increase in 
the  outstanding  balances  due  to  acquisitions  and  the  financing  of  previously  unfinanced  real 
estate during 2002.  The lower interest rates in 2002 are due in part to the refinancing of $15.2 
million of fixed interest rate mortgage loans since November 2001, utilizing floating rate loans 
with Toyota Motor Credit and Ford Motor Credit. 

Income Tax Expense   
Our effective tax rate was 39.8% in 2003 compared to 38.8% in 2002 and 38.6% in 2001.  Our 
effective  tax  rate  may  be  affected  in  the  future  by  the  mix  of  asset  acquisitions  compared  to 
corporate acquisitions, as well as by the mix of states where our stores are located.   

Income from Continuing Operations  
Income  from  continuing  operations  as  a  percentage  of  revenue  remained  flat  in  2003 
compared  to  2002  as  a  result  of  improvements  in  gross  margins  being  offset  by  increased 
operating expenses. 

Net Income 
Net income as a percentage of revenue increased 20 basis points in 2002 compared to 2001 
as a result of increased revenues and lower operating expenses and interest expense, offset 
by a lower gross margin percentage. 

Discontinued Operations 

During 2003, we decided to sell certain of our stores and related franchises.  We recognized a 
net  gain  on  the  sale  of  one  of  our  stores  classified  as  discontinued  operations  totaling 
$374,000,  net  of  tax,  in  2003,  which  is  netted  with  loss  from  discontinued  operations  on  our 
consolidated statement of operations. At December 31, 2003, we had $20.4 million of assets 
classified  as assets held  for  sale  on our  balance  sheet  related  to  one  store we  intend  to sell 
during 2004. The assets primarily include inventory and property, plant and equipment.  We did 
not recognize any gain or loss on disposal of discontinued operations during 2002 or 2001.  

We continually monitor the performance of each of our stores and make determinations to sell 
based on return on capital criteria.   

 22

 
 
 
 
 
 
 
 
 
 
Selected Consolidated Quarterly Financial Data 

The  following  tables  set  forth  our  unaudited  quarterly  financial  data  for  the  quarterly  periods 
presented.  

2003 
Revenues: 
  New vehicle sales .............................................................
  Used vehicle sales ............................................................
  Service, body and parts ....................................................
  Finance and insurance…………………………………..... 
  Fleet and other ..................................................................
     Total revenues ...............................................................
Cost of sales .......................................................................
Gross profit .........................................................................
Selling, general and administrative .....................................
Depreciation and amortization ............................................
Income from operations ......................................................
Flooring interest expense....................................................
Other interest expense........................................................
Other, net ............................................................................
Income from continuing operations before income taxes ...
Income taxes.......................................................................
Income before discontinued operations ..............................
Discontinued operations, net of tax.....................................
Net income ..........................................................................
Basic income per share from continuing operations ...........
Basic income (loss) per share from discontinued 
operations ...........................................................................
Basic net income per share ................................................

Diluted income per share from continuing operations.........
Diluted income (loss) per share from discontinued 
operations ...........................................................................
Diluted net income per share ..............................................

2002 
Revenues: 
  New vehicle sales .............................................................
  Used vehicle sales ............................................................
  Service, body and parts ....................................................
  Finance and insurance…………………………... 
  Fleet and other ..................................................................
     Total revenues ...............................................................
Cost of sales .......................................................................
Gross profit .........................................................................
Selling, general and administrative .....................................
Depreciation and amortization ............................................
Income from operations ......................................................
Flooring interest expense....................................................
Other interest expense........................................................
Other, net ............................................................................
Income from continuing operations before income taxes ...
Income taxes.......................................................................
Income before discontinued operations ..............................
Discontinued operations, net of tax.....................................
Net income ..........................................................................
Basic income per share from continuing operations ...........
Basic income (loss) per share from discontinued 
operations ...........................................................................
Basic net income per share ................................................

Diluted income per share from continuing operations.........
Diluted income (loss) per share from discontinued 
operations ...........................................................................
Diluted net income per share ..............................................

Three Months Ended, 

  March 31 

  June 30 

September 30 

December 31 

(in thousands, except per share data ) 

$308,494 
172,096 
56,485 
20,410 
     2,075 
559,560 
 471,073 
88,487 
74,229 
      2,131 
12,127 
(3,546)
     (1,388)
         (147)
7,046 
      (2,731)
4,315 
        (150)
$     4,165 
$       0.24 

$363,845 
191,092 
61,032 
22,478 
     1,865 
640,312 
 538,573 
101,739 
79,585 
     2,254 
19,900 
(3,672)
     (1,564)
      (255)
14,409 
   (5,808)
8,601 
       (82)
$     8,519 
$       0.47 

       (0.01)
$       0.23 

       0.00 
$      0.47 

$411,358 
196,280 
67,849 
25,071 
       882 
701,440 
588,636 
112,804 
83,904 
    2,504 
26,396 
(3,324) 
(1,496) 
        (243) 
21,333 
   (8,491) 
12,842 
         39 
$  12,881 
$      0.70 

       0.00 
$      0.70 

$357,303 
166,079 
65,950 
22,023 
        835 
612,190 
512,111 
100,079 
75,571 
    2,704 
21,804 
(3,455)
(1,633)
      (306)
16,410 
   (6,531)
9,879 
      103 
$  9,982 
$    0.54 

     0.00 
$    0.54 

$       0.24 

$       0.47 

$      0.69 

$    0.52 

       (0.01)
$       0.23 

       (0.01)
$       0.46 

       0.00 
$      0.69 

     0.01 
$    0.53 

Three Months Ended, 

  March 31 

  June 30 

September 30 

December 31 

(in thousands except per share data ) 

$252,043 
176,981 
48,413 
17,006 
    3,399 
497,842 
418,742 
79,100 
64,100 
    1,553 
13,447 
(2,244)
(1,559)
        121 
9,765 
   (3,769)
5,996 
        395 
$    6,391 
$      0.40 

$284,264 
180,697 
51,670 
19,383 
  22,808 
558,822 
470,253 
88,569 
69,571 
    1,697 
17,301 
(2,763)
(1,436)
      (161)
12,941 
   (4,996)
7,945 
         (10)
$    7,935 
$      0.44 

       0.03 
$      0.43 

       0.00 
$      0.44 

$370,158 
193,565 
59,631 
21,166 
   12,904 
657,424 
557,309 
100,115 
75,795 
     1,892 
22,428 
(2,813) 
(1,542) 
       (216) 
17,857 
   (6,956) 
10,901 
       (172) 
$  10,729 
$      0.61 

      (0.01) 
$      0.60 

$311,899 
164,517 
56,668 
20,221 
    4,003 
557,308 
467,400 
89,908 
70,844 
    2,050 
17,014 
(2,955)
(1,448)
     (333)
12,278 
(4,759)
7,519 
        (258)
$     7,261 
$       0.42 

       (0.02)
$       0.40 

$      0.39 

$      0.43 

$      0.60 

$       0.41 

       0.03 
$      0.42 

       0.00 
$      0.43 

       (0.01) 
$      0.59 

       (0.01)
$       0.40 

 23

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Seasonality and Quarterly Fluctuations 

Historically,  our  sales  have  been  lower  in  the  first  and  fourth  quarters  of  each  year  due  to 
consumer  purchasing  patterns  during  the  holiday  season,  inclement  weather  and  the  reduced 
number of business days during the holiday season.  As a result, financial performance may be 
lower during the first and fourth quarters than during the other quarters of each fiscal year. We 
believe that interest rates, levels of consumer debt and consumer confidence, as well as general 
economic  conditions,  also  contribute  to  fluctuations  in  sales  and  operating  results.  Historically, 
the  timing,  performance  and  frequency  of  acquisitions  have  been  the  largest  contributor  to 
fluctuations in our operating results from quarter to quarter. 

Liquidity and Capital Resources 

Our principal needs for capital resources are to finance acquisitions and capital expenditures, as 
well  as  for  working  capital.  We  have  relied  primarily  upon  internally  generated  cash  flows  from 
operations,  borrowings  under  our  credit  agreements  and  the  proceeds  from  public  equity 
offerings  to  finance  operations  and  expansion.  We  believe  that  our  available  cash,  cash 
equivalents, available lines of credit and cash flows from operations will be sufficient to meet our 
anticipated  operating  expenses  and  capital  requirements  for  at  least  twelve  months  from 
December 31, 2003. 

Our  free  cash  flow  in  2003,  defined  as  net  income  plus  depreciation  minus  dividends  and 
maintenance  (unfinanceable)  capital  expenditures  was  approximately  $31.9  million.   In  2002 
and 2001, free cash flow was $33.8 million and $26.0 million, respectively.  The reconciliation 
of net income to free cash flow is as follows (in thousands): 

Year Ended December 31, 
Net income 
Depreciation 
Dividends 
Maintenance capital expenditures 
  Free cash flow 

2003 
35,547 
9,593 
(2,575) 
(10,678) 
31,887 

$ 

$ 

$

$

2002 
32,316 
7,192 
- 
(5,691) 
33,817 

$

$

2001 
21,754 
8,690 
- 
(4,439) 
26,005 

Our inventories decreased slightly to $445.3 million at December 31, 2003 from $445.9 million at 
December  31,  2002  due  primarily  to  efficiencies  gained  from  the  implementation  of  our  new 
centralized  inventory  control  process,  offset  by  acquisitions.    Our  new  and  used  flooring  notes 
payable increased to $435.2 million at December 31, 2003 from $427.6 million at December 31, 
2002 due to a higher percentage of used vehicles being financed as well as an increase in new 
vehicle  inventory  and  a  decrease  in  used  vehicle  inventory.    New  vehicles  are  financed  at 
approximately 100% and used vehicles are financed at approximately 80%. Our days supply of 
new vehicles decreased by approximately 5 days at December 31, 2003 compared to December 
31,  2002.  Our  days  supply  of  used  vehicles  also  decreased  by  approximately  5  days  at 
December  31,  2003  compared  to  December  31,  2002.    Our  used  vehicle  inventories  are  at 
lowest levels for this time of year compared to the last five years.  We believe that our new and 
used vehicle inventories are at appropriate levels at this time. 

Assets  of  discontinued  operations  held  for  sale  include  inventory  and  property,  plant  and 
equipment related to one store held for sale and are recorded on our balance sheet at the lower 
of book value or estimated fair market value, less applicable selling costs. 

Primarily as a result of the acquisition of eleven stores in 2003, our goodwill and other intangibles 
increased  $29.8  million  to  $236.0  million  at  December  31,  2003  compared  to  $206.2  million  at 
December 31, 2002. 

 24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
In 2003, our Board of Directors approved dividends on our Class A and Class B common stock of 
$0.07  per  share  for  both  the  second  and  third  quarters  of  2003.    The  dividends  totaled  $2.6 
million.  In February 2004, our Board of Directors approved a dividend on our Class A and Class 
B common stock of $0.07 per share for the fourth quarter of 2003, which will total approximately 
$1.3  million.  We  anticipate  recommending  to  the  Board  of  Directors  the  approval  of  a  cash 
dividend each quarter. 

In June 2000, our Board of Directors authorized the repurchase of up to 1,000,000 shares of our 
Class  A  common  stock.    Through  October  2003,  we  have  purchased  a  total  of  59,400  shares 
under  this  program  and  may  continue  to  do  so  from  time  to  time  in  the  future  as  conditions 
warrant.    However, the recent change in the tax law tends to equalize the benefits of dividends 
and share repurchases as a means to return capital or earnings to shareholders. As a result, we 
believe it is now advantageous to shareholders to have a dividend in place.  With the dividend, 
we are able to offer an immediate and tangible return to our shareholders without reducing our 
already limited market float, which occurs when we repurchase shares. 

In February 2003 we entered into a working capital and used vehicle flooring credit facility with 
DaimlerChrysler  Services  North  America  LLC  totaling  up  to  $200  million,  which  expires  in 
February  2006,  with  interest  due  monthly.    In  December  2003,  Toyota  Motor  Credit  joined 
DaimlerChrysler in syndication on this credit facility.  None of the terms of the credit facility were 
changed. 

The  credit  line  with  DaimlerChrysler  Services  is  cross-collateralized  and  secured  by  cash  and 
cash equivalents, new and used vehicles that are not specifically financed by other lenders, parts 
inventories,  accounts  receivable, 
to 
DaimlerChrysler  Services  the  stock  of  all  of  our  subsidiaries  except  entities  operating  BMW, 
Honda, Nissan or Toyota stores.   

intangible  assets  and  equipment. 

  We  pledged 

The financial covenants in our agreement with DaimlerChrysler Services require us to maintain 
compliance  with,  among  other  things,  (i)  a  specified  current  ratio;  (ii)  a  specified  fixed  charge 
coverage ratio; (iii) a specified interest coverage ratio; (iv) a specified adjusted leverage ratio; and 
(v) certain working capital levels.   At December 31, 2003, we were in compliance with all of the 
covenants of this agreement. 

Toyota Motor Credit Corporation, Ford Motor Credit and General Motors Acceptance Corporation 
have  agreed  to  floor  all  of  our  new  vehicles  for  their  respective  brands  with  DaimlerChrysler 
Services and Toyota Motor Credit Corporation serving as the primary lenders for substantially all 
other  brands.    These  new  vehicle  lines  are  secured  by  new  vehicle  inventory  of  the  relevant 
brands. 

We also have a real estate line of revolving credit with Toyota Motor Credit totaling $40 million, 
which expires in May 2005. This line of credit is secured by the real estate financed under this 
line of credit.   

In  February  2004,  our  U.S.  Bank  N.A.  credit  facility  agreement  was  amended  to  provide  for  a 
$50.0 million revolving line of credit for leased vehicles and equipment purchases, which expires 
January 31, 2006. Previously, the amount available under this line of credit was $35.0 million and 
it was set to expire January 31, 2005. 

Interest rates on all of the above facilities ranged from 2.62% to 3.87% at December 31, 2003.  
Amounts  outstanding  on  the  lines  at  December  31,  2003  together  with  amounts  remaining 
available under such lines were as follows (in thousands): 

 25

 
 
 
 
 
 
 
 
 
 
 
New and program vehicle lines 
Working capital and used vehicle line 
Real estate line 
Equipment/leased vehicle line 

Outstanding at 
December 31, 2003 
$378,961 
117,000 
9,018 
   35,000 
$539,979 

Remaining Availability as 
of December 31, 2003 
$         

 * 
83,000** 
30,982 
              - 
$113,982* 

_________ 
*  There are no formal limits on the new and program vehicle lines with certain lenders.  
** As limited by the terms of the line regarding the borrowing base. 

Contractual Payment Obligations 

A  summary  of  our  contractual  commitments  and  obligations  as  of  December  31,  2003  is  as 
follows (in thousands): 

Contractual 
Obligation 
Floorplan Notes 
Lines  of  Credit  and 
Long-Term Debt 

Capital 
Commitments 
Operating Leases 

Total 
435,228 

$ 

192,766 

5,244 
147,150 
780,388 

$ 

$

$

Payments Due By Period 
2005 and 
2006 
56,267 

$

$

2004 
378,961 

2007 and 
2008 
- 

2009 and 
beyond 

$ 

- 

14,299 

105,097 

46,719 

26,651 

5,244 
19,975 
418,479 

$

- 
38,031 
199,395 

$

- 
34,360 
81,079 

- 
54,784 
81,435 

$ 

Our capital commitments of $5.2 million at December 31, 2003 were for the construction of one 
new store facility and additions to three existing facilities and the remodel of four facilities.  The 
new facility will be a Hyundai store in Anchorage, Alaska.  We have already incurred $7.5 million 
for  these  projects.  We  expect  to  pay  for  the  construction  out  of  existing  cash  balances  until 
completion of the projects, at which time we anticipate securing long-term financing and general 
borrowings from third party lenders for 70% to 90% of the amounts expended. 

In  addition,  we  have  recorded  a  reserve  for  our  estimated  contractual  obligations  related  to 
potential  charge-backs  for  vehicle  service  contracts  and  lifetime  oil  change  contracts  that  are 
terminated  early  by  the  customer.      At  December  31,  2003,  this  reserve  totaled  $9.8  million.  
Based  on  past  experience,  we  estimate  that  the  $9.8  million  will  be  paid  out  as  follows:    $5.5 
million in 2004; $2.6 million in 2005; $1.1 million in 2006; $0.4 million in 2007; and $0.2 million 
thereafter. 

Critical Accounting Policies and Estimates 

The  preparation  of  financial  statements  in  conformity  with  generally  accepted  accounting 
principles  in  the  United  States  of  America  requires  us  to  make  certain  estimates,  judgments 
and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities,  the  disclosure  of 
contingent assets and liabilities and reported amounts of revenues and expenses at the date of 
the  financial  statements.    Some  of  our  accounting  policies  require  us  to  make  difficult  and 
subjective  judgments  on  matters  that  are  inherently  uncertain.    The  following  accounting 
policies  involve  critical  accounting  estimates  because  they  are  particularly  dependent  on 
assumptions made by management.  While we have made our best estimates based on facts 
and circumstances available to us at the time, different estimates could have been used in the 
current  period.    Changes in  the  accounting  estimates we  used are reasonably  likely  to  occur 
from  period  to  period,  which  may  have  a  material  impact  on  the  presentation  of  our  financial 
condition and results of operations. 

 26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our most critical accounting estimates include service contract and lifetime oil contract income 
recognition,  finance  fee  income  recognition,  workers’  compensation  insurance  premium 
accrual, assessment of recoverability of goodwill and other intangible assets, and used vehicle 
inventory  valuations.    We  also  have  other  key  accounting  policies,  such  as  our  policies  for 
valuation of accounts receivable, expense accruals and other revenue recognition.  However, 
these policies either do not meet the definition of critical accounting estimates described above 
or  are  not  currently  material  items  in  our  financial  statements.    We  review  our  estimates, 
judgments  and  assumptions  periodically  and  reflect  the  effects  of  revisions  in  the  period  that 
they are deemed to be necessary.  We believe that these estimates are reasonable.  However, 
actual results could differ from these estimates. 

Service Contract and Lifetime Oil Change Contract Income Recognition 
We  receive  fees  from  the  sale  of  vehicle  service  contracts  and  lifetime  oil  contracts  to 
customers.  The  contracts  are  sold  through  an  unrelated  third  party,  but  we  may  be  charged 
back for a portion of the fees in the event of early termination of the contracts by customers.  
We  have  established  a  reserve  for  estimated  future  charge-backs  based  on  an  analysis  of 
historical charge-backs in conjunction with termination provisions of the applicable contracts. At 
December 31, 2003 and 2002, this reserve totaled $9.8 million and $9.3 million, respectively, 
and is included in accrued liabilities and other long-term liabilities on our consolidated balance 
sheets.  We  may  also  participate  in  future  underwriting  profit,  pursuant  to  retrospective 
commission arrangements, that would be recognized as income upon receipt. 

Finance Fee Income Recognition 
We receive finance fees from various financial institutions when we arrange financing for our 
customers on a non-recourse basis. We may be charged back for a portion of the financing fee 
income when the customer pays off their loan prior to the guidelines agreed to by the various 
financial  institutions.  We  have  established  a  reserve  for  potential  net  charge-backs  and 
cancellations based on historical experience, which typically result if the customer pays off their 
loan during the 90 to 180 days after receiving financing. At December 31, 2003 and 2002, this 
reserve  totaled  $403,000 and  $448,000,  respectively,  and  is  included  in  accrued  liabilities  on 
our consolidated balance sheets. 

Workers’ Compensation Insurance Premium Accrual 
Insurance  premiums  are  paid  for  under  a  retrospective  cost  policy,  whereby  premium  cost 
depends  on  experience.    We  accrue  premiums  based  on  our  historical  experience  rating, 
although  the  actual  experience  can  be  something  greater  or  less  than  the  anticipated  claims 
experience. We expect that the retrospective cost policy, as opposed to a guaranteed cost with 
a flat premium, will be the most cost efficient over time. 

Intangible Assets 
We review our goodwill and other identifiable intangible assets for impairment at least annually 
by applying a fair-value based test using discounted estimated cash flows. Discounted future 
cash  flows  are  prepared  by  applying  a  growth  rate  to  historical  revenues.    Growth  rates  are 
calculated  individually  for  each  region  with  data  derived  from  the  U.S.  Census  Bureau  on 
population growth and the U.S. Department of Labor, Bureau of Labor Statistics for historical 
consumer price index data.  The discount rate applied to the future cash flows is derived from a 
Capital Asset Pricing Model which factors in an equity risk premium and a risk free rate.  The 
review  is  conducted  more  frequently  than  annually  if  events  or  circumstances  occur  that 
warrant a review.  Our other identifiable intangible assets primarily include the franchise value 
of  the  business  units,  which  is  considered  to  have  an  indefinite  life  and  not  subject  to 
amortization, but  rather  is  included  in  the  fair-value  based  testing.    Impairment  could  occur if 
the operating business unit does not meet the determined fair-value testing. At such point, an 
impairment  loss  would  be  recognized  to  the  extent  that  the  carrying  amount  exceeds  the 
assets’  fair  value.  During  2003  and  2002,  we  concluded  that  there  was  no  impairment.  At 

 27

 
  
 
 
December 31, 2003 and 2002, goodwill and other identifiable intangible assets totaled $236.0 
million and $206.2 million, respectively. 

Used Vehicle Inventory 
Used  vehicle  inventories  are  stated  at  cost  plus  the  cost  of  any  equipment  added, 
reconditioning and transportation. We select a sampling of dealerships throughout the year to 
perform quarterly testing of book values against market valuations utilizing the Kelly Blue Book 
and  NADA  guidelines.  Used  vehicle  inventory  values  are  cyclical  and  could  experience 
impairment  when  market  valuations  are  significantly  below  inventory  costs.  Historically,  we 
have not experienced significant write-downs on our used vehicle inventory. 

Recent Accounting Pronouncements 

See Note 17 of Notes to Consolidated Financial Statements. 

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have 
a  material  current  or  future  effect  on  our  financial  condition,  changes  in  financial  condition, 
revenues or expenses, results of operations, liquidity, capital expenditures or capital resources. 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 

Variable Rate Debt 
We use variable-rate debt to finance our new and program vehicle inventory and certain real 
estate holdings. The interest rates on our variable rate debt are tied to either the one or three-
month  LIBOR  or  the  prime  rate.  These  debt  obligations  therefore  expose  us  to  variability  in 
interest  payments  due  to  changes  in  these  rates.  The  flooring  debt  is  based  on  open-ended 
lines of credit tied to each individual store from the various manufacturer finance companies. If 
interest  rates  increase,  interest  expense  increases.  Conversely,  if  interest  rates  decrease, 
interest expense decreases. 

Our variable-rate flooring notes payable and other credit line borrowings subject us to market 
risk  exposure.    At  December  31,  2003,  we  had  $575.0  million  outstanding  under  such 
agreements  at  interest  rates  ranging  from  2.62%  to  5.16%  per  annum.    A  10%  increase  in 
interest  rates  to  2.88%  to  5.68%,  respectively,  would  increase  annual  interest  expense  by 
approximately  $468,000,  net  of  tax,  based  on  amounts  outstanding  on  the  lines  of  credit  at 
December 31, 2003. 

Fixed Rate Debt 
The  fair  market  value  of  our  long-term  fixed  interest  rate  debt  is  subject  to  interest  rate  risk.  
Generally,  the  fair  market  value  of  fixed  interest  rate  debt  will  increase  as  interest  rates  fall 
because we could refinance for a lower rate.  Conversely, the fair value of fixed interest rate 
debt will decrease as interest rates rise. The interest rate changes affect the fair market value 
but do not impact earnings or cash flows. At December 31, 2003, we had $53.0 million of long-
term fixed interest rate debt outstanding with maturity dates of between January 2005 and May 
2022. Based on discounted cash flows, we have determined that the fair market value of our 
long-term fixed interest rate debt was approximately $52.2 million at December 31, 2003.  

Hedging Strategies 
We  believe  it  is  prudent  to  limit  the  variability  of  a  portion  of  our  interest  payments.  
Accordingly, we have entered into interest rate swaps to manage the variability of our interest 
rate  exposure,  thus  leveling  a  portion  of  our  interest  expense  in  a  rising  or  falling  rate 
environment. 

 28

 
 
 
 
 
 
 
 
 
 
 
We have effectively changed the variable-rate cash flow exposure on a portion of our flooring 
debt  to  fixed-rate  cash  flows  by  entering  into  receive-variable,  pay-fixed  interest  rate  swaps.  
Under  the  interest  rate  swaps,  we  receive  variable  interest  rate  payments  and  make  fixed 
interest rate payments, thereby creating fixed rate flooring debt.   

We do not enter into derivative instruments for any purpose other than to manage interest rate 
exposure.  That is, we do not speculate using derivative instruments. 

As  of  December  31,  2003,  we  have  outstanding  the  following  interest  rate  swaps  with  U.S. 
Bank Dealer Commercial Services: 

•  effective September 1, 2000 – a five year, $25 million interest rate swap at a fixed rate 

of 6.88% per annum, variable rate adjusted on the 1st and 16th of each month 

•  effective January 26, 2003 – a five year, $25 million interest rate swap at a fixed rate of 

3.265% per annum, variable rate adjusted on the 26th of each month 

•  effective February 18, 2003 – a five year, $25 million interest rate swap at a fixed rate 

of 3.30% per annum, variable rate adjusted on the 1st and 16th of each month 

•  effective November 18, 2003 – a five year, $25 million interest rate swap at a fixed rate 

of 3.65% per annum, variable rate adjusted on the 1st and 16th of each month 

•  effective November 26, 2003 – a five year, $25 million interest rate swap at a fixed rate 

of 3.63% per annum, variable rate adjusted on the 26th of each month 

We  earn  interest  on  all  of  the  interest  rate  swaps  at  the  one-month  LIBOR  rate.    The  one-
month LIBOR rate at December 31, 2003 was 1.12% per annum. 

The  fair  value  of  our  interest  rate  swap  agreements  represents  the  estimated  receipts  or 
payments that would be made to terminate the agreements.  These amounts are recorded as 
deferred  gains  or  losses  in  our  consolidated  balance  sheet  with  the  offset  recorded  in 
accumulated  other  comprehensive  income,  net  of  tax.    The  amount  of  deferred  gains  and 
(losses)  at  December  31,  2003  were  $0  and  $(2.4)  million  respectively.    The  difference 
between  interest  earned  and  the  interest  obligation  results  in  a  monthly  settlement  which  is 
reclassified from accumulated other comprehensive income to the statement of operations as 
incremental  flooring  interest  expense.    The  resulting  cash  settlement  reduces  the  amount  of 
deferred  gains  and  losses.    Because  the  critical  terms  of  the  interest  rate  swaps  and  the 
underlying  debt  obligations  are  the  same,  there  was  no  ineffectiveness  recorded  in  interest 
expense. 

If, in the future, the interest rate swap agreements were determined to be ineffective or were 
terminated  before  the  contractual  termination  date,  or  if  it  became  probable  that  the  hedged 
variable  cash  flows  associated  with  the  variable  rate  borrowings  would  stop,  we  would  be 
required to reclassify into earnings all or a portion of the deferred gains or losses on cash flow 
hedges included in accumulated other comprehensive income. 

Incremental  flooring  interest  expense  recognized,  net  of  tax,  related  to  the  reclassification  of 
amounts  in  accumulated  other  comprehensive  income  was  $2.2  million,  $1.5  million  and 
$832,000, respectively, in 2003, 2002 and 2001.  Interest expense savings, net of tax, on un-
hedged  debt  as  a  result  of  decreasing  interest  rates,  based  on  interest  rates  effective  as  of 
January 1, 2001 was approximately $12.4 million, $10.0 million and $4.1 million, respectively, 
in 2003, 2002 and 2001.  Interest expense savings, net of tax, on un-hedged debt as a result of 
decreasing interest rates, based on interest rates effective as of January 1 of each year was 
$415,000, $139,000 and $4.1 million, respectively, in 2003, 2002 and 2001. As of December 
31, 2003, approximately 71.7% of our total debt outstanding was subject to un-hedged variable 
rates of interest.   

 29

 
 
 
 
 
 
 
 
At current interest rates, we estimate that we will incur additional interest expense, net of tax, 
of approximately $2.3 million related to our interest rate swaps during 2004. 

Risk Management Policies 
We  assess  interest  rate  cash  flow  risk  by  continually  identifying  and  monitoring  changes  in 
interest  rate  exposures  that  may  adversely  impact  expected  future  cash  flows  and  by 
evaluating hedging opportunities. 

We maintain risk management control systems to monitor interest rate cash flow attributable to 
both  our  outstanding  and  our  forecasted  debt  obligations  as  well  as  our  offsetting  hedge 
positions.  The  risk  management  control  systems  involve  the  use  of  analytical  techniques, 
including cash flow sensitivity analysis, to estimate the expected impact of changes in interest 
rates on our future cash flows. 

Item 8.  Financial Statements and Supplementary Financial Data 

The financial statements and notes thereto required by this item begin on page F-1 as listed in 
Item 15 of Part IV of this document.  Quarterly financial data for each of the eight quarters in 
the two-year period ended December 31, 2003 is included in Item 7. 

Item  9.  Changes  in  and  Disagreements with  Accountants  on  Accounting  and  Financial 

Disclosure 

None. 

Item 9A.  Controls and Procedures 

Disclosure Controls and Procedures 
Our  management  has  evaluated,  under  the  supervision  and  with  the  participation  of  our 
President  and  Chief  Executive  Officer  and  Chief  Financial  Officer,  the  effectiveness  of  our 
disclosure controls and procedures as of the end of the period covered by this report pursuant 
to Rule 13a-15(b) under the Securities Exchange Act of 1934 (the “Exchange Act”). Based on 
that  evaluation,  our  President  and  Chief  Executive  Officer  and  Chief  Financial  Officer  have 
concluded that, as of the end of the period covered by this report, our disclosure controls and 
procedures are effective in ensuring that information required to be disclosed in our Exchange 
Act reports is (1) recorded, processed, summarized and reported in a timely manner, and (2) 
accumulated  and  communicated  to  our  management,  including  our  President  and  Chief 
Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding 
required disclosure. 

Internal Control Over Financial Reporting 
There has been no change in our internal control over financial reporting that occurred during 
our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our 
internal control over financial reporting.  

Item 10.  Directors and Executive Officers of the Registrant 

PART III 

Information  required  by  this  item  will  be  included  under  the  captions  Election  of  Directors, 
Meetings and Committees of the Board of Directors, Audit Committee Financial Expert, Code 
of Ethics, Executive Officers and Section 16(a) Beneficial Ownership Reporting Compliance in 
our Proxy Statement for our 2004 Annual Meeting of Shareholders and is incorporated herein 
by reference. 

 30

 
 
 
 
 
 
 
 
 
 
 
 
Item 11.  Executive Compensation 

The  information  required  by  this  item  will  be  included  under  the  captions  Director 
Compensation, Executive Compensation and Compensation Committee Interlocks and Insider 
Participation  in  our  Proxy  Statement  for  our  2004  Annual  Meeting  of  Shareholders  and  is 
incorporated herein by reference.   

Item 12.  Security Ownership of Certain Beneficial Owners and Management 

The information required by this item will be included under the captions Security Ownership of 
Certain Beneficial Owners and Management and Equity Compensation Plan Information in our 
Proxy Statement for our 2004 Annual Meeting of Shareholders and is incorporated herein by 
reference. 

Item 13.  Certain Relationships and Related Transactions 

The information required by this item will be included under the caption Certain Relationships 
and Related Transactions in our Proxy Statement for our 2004 Annual Meeting of Shareholders 
and is incorporated herein by reference.   

Item 14.  Principal Accountant Fees and Services 

Information  required  by  this  item  is  included  under  the  caption  Independent  Auditors  in  the 
Proxy Statement for our 2004 Annual Meeting of Shareholders and is incorporated herein by 
reference. 

PART IV 

Item 15.  Exhibits, Financial Statement Schedules and Reports on Form 8-K 

(a) Financial Statements and Schedules  
The  Consolidated  Financial  Statements,  together  with  the  report  thereon  of  KPMG  LLP,  are 
included on the pages indicated below: 

Independent Auditors’ Report 
Consolidated Balance Sheets as of December 31, 2003 and 2002 
Consolidated Statements of Operations for the years ended December 31, 2003, 

2002 and 2001 

Consolidated Statements of Changes in Stockholders’ Equity and Comprehensive 

Income for the years ended December 31, 2003, 2002 and 2001 

Consolidated Statements of Cash Flows for the years ended December 31, 2003, 

2002 and 2001 

Notes to Consolidated Financial Statements 

There are no schedules required to be filed herewith.     

Page 
F-1 
F-2 

F-3 

F-4 

F-5 
F-6 

(b) Reports on Form 8-K 
We filed one report on Form 8-K during the quarter ended December 31, 2003 pursuant to Item 
12.  Results  of  Operations  and  Financial  Condition  dated  September  30,  2003  regarding  our 
financial results for our third quarter of 2003. 

(c) Exhibits 
Except for exhibits 31.1, 31.2, 32.1 and 32.2, this section has been intentionally omitted. 

 31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, 
the  Registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned, 
thereunto duly authorized. 

Date:  March 12, 2004 

LITHIA MOTORS, INC. 

By /s/ SIDNEY B. DEBOER 

Sidney B. DeBoer 

Chairman of the Board and  
Chief Executive Officer 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been 
signed  below  by  the  following  persons  on  behalf  of  the  Registrant  and  in  the  capacities 
indicated on March 12, 2004: 

Signature 

Title 

/s/ SIDNEY B. DEBOER  
Sidney B. DeBoer 

Chairman of the Board and 
Chief Executive Officer 
(Principal Executive Officer) 

/s/ JEFFREY B. DEBOER 
Officer 
Jeffrey B. DeBoer 

Senior  Vice  President  and  Chief  Financial 

(Principal Financial Officer) 

/s/ LINDA A. GANIM                                                    Vice President and Chief Accounting Officer 
Linda A. Ganim 

(Principal Accounting Officer) 

/s/ M. L. DICK HEIMANN 
M. L. Dick Heimann 

Director, President and 
Chief Operating Officer 

/s/ R. BRADFORD GRAY 
R. Bradford Gray 

/s/ THOMAS BECKER    
Thomas Becker  

/s/ PHILIP J. ROMERO   
Philip J. Romero 

/s/ GERALD F. TAYLOR 
Gerald F. Taylor 

/s/ WILLIAM J. YOUNG   
William J. Young 

Director and Executive Vice President 

Director 

Director 

Director 

Director 

 32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.1 

CERTIFICATION PURSUANT TO 
SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002 

I, Sidney B. DeBoer, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.; 

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or 
omit to state a material fact necessary to make the statements made, in light of the circumstances 
under which such statements were made, not misleading with respect to the period covered by 
this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this 
report, fairly present in all material respects the financial condition, results of operations and cash 
flows of the registrant as of, and for, the periods presented in this report;  

4.  The  registrant's  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) 
for the registrant and have:  

(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating 
to the registrant, including its consolidated subsidiaries, is made known to us by others within 
those entities, particularly during the period in which this report is being prepared;  

(b)  Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and 
presented in this report our conclusions about the effectiveness of the disclosure controls and 
procedures, as of the end of the period covered by this report based on such evaluation; and  
(c) Disclosed in this report any change in the registrant's internal control over financial reporting 
that  occurred  during  the  registrant's  most  recent  fiscal  quarter  (the  registrant's  fourth  fiscal 
quarter in the case of an annual report) that has materially affected, or is reasonably likely to 
materially affect, the registrant's internal control over financial reporting. 

5.  The registrant's other certifying officer and I have disclosed, based on our most recent evaluation 
of internal control over financial reporting, to the registrant's auditors and the audit committee of 
the registrant's board of directors (or persons performing the equivalent functions):  

(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control over financial reporting which are reasonably likely to adversely affect the registrant's 
ability to record, process, summarize and report financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a 

significant role in the registrant's internal control over financial reporting.  

Date: March 12, 2004 

/s/Sidney B. DeBoer 
Sidney B. DeBoer 
Chairman of the Board,  
Chief Executive Officer and Secretary 
Lithia Motors, Inc. 

 33

 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2 

CERTIFICATION PURSUANT TO 
SECTION 302(a) OF THE SARBANES-OXLEY ACT OF 2002 

I, Jeffrey B. DeBoer, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.; 

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or 
omit to state a material fact necessary to make the statements made, in light of the circumstances 
under which such statements were made, not misleading with respect to the period covered by 
this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this 
report, fairly present in all material respects the financial condition, results of operations and cash 
flows of the registrant as of, and for, the periods presented in this report;  

4.  The  registrant's  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) 
for the registrant and have:  

(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating 
to the registrant, including its consolidated subsidiaries, is made known to us by others within 
those entities, particularly during the period in which this report is being prepared;  

(b)  Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and 
presented in this report our conclusions about the effectiveness of the disclosure controls and 
procedures, as of the end of the period covered by this report based on such evaluation; and  
(c) Disclosed in this report any change in the registrant's internal control over financial reporting 
that  occurred  during  the  registrant's  most  recent  fiscal  quarter  (the  registrant's  fourth  fiscal 
quarter in the case of an annual report) that has materially affected, or is reasonably likely to 
materially affect, the registrant's internal control over financial reporting. 

5.  The registrant's other certifying officer and I have disclosed, based on our most recent evaluation 
of internal control over financial reporting, to the registrant's auditors and the audit committee of 
the registrant's board of directors (or persons performing the equivalent functions):  

(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control over financial reporting which are reasonably likely to adversely affect the registrant's 
ability to record, process, summarize and report financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a 

significant role in the registrant's internal control over financial reporting.  

Date: March 12, 2004 

/s/Jeffrey B. DeBoer 
Jeffrey B. DeBoer 
Senior Vice President  
and Chief Financial Officer 
Lithia Motors, Inc. 

 34

 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.1 

In connection with the Annual Report of Lithia Motors, Inc. (the "Company") on Form 10-K for 
the year ended December 31, 2003 as filed with the Securities and Exchange Commission on 
the  date  hereof  (the  "Report"),  I,  Sidney  B.  DeBoer,  Chairman  of  the  Board,  Chief  Executive 
Officer  and  Secretary  of  the  Company,  certify,  pursuant  to  18  U.S.C.  §  1350,  as  adopted 
pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: 
          (1)  The  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the 
Securities Exchange Act of 1934; and 
          (2) The information contained in the Report fairly presents, in all material respects, the 
financial condition and result of operations of the Company. 

/s/ Sidney B. DeBoer  
Sidney B. DeBoer 
Chairman of the Board, 
Chief Executive Officer and Secretary 
Lithia Motors, Inc. 
March 12, 2004 

 35

 
 
 
  
 
 
 
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO  
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

EXHIBIT 32.2 

In connection with the Annual Report of Lithia Motors, Inc. (the "Company") on Form 10-K for 
the year ended December 31, 2004 as filed with the Securities and Exchange Commission on 
the date hereof (the "Report"), I, Jeffrey B. DeBoer, Senior Vice President and Chief Financial 
Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of 
the Sarbanes-Oxley Act of 2002, that: 
          (1)  The  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the 
Securities Exchange Act of 1934; and 
          (2) The information contained in the Report fairly presents, in all material respects, the 
financial condition and result of operations of the Company. 

/s/ Jeffrey B. DeBoer  
Jeffrey B. DeBoer 
Senior Vice President 
and Chief Financial Officer  
Lithia Motors, Inc. 
March 12, 2004 

 36

 
 
 
  
 
Independent Auditors’ Report 

The Board of Directors and Shareholders 
Lithia Motors, Inc. and Subsidiaries: 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Lithia  Motors,  Inc.  and 
Subsidiaries  as  of  December 31,  2003  and  2002,  and  the  related  consolidated  statements  of 
operations,  changes  in  stockholders’  equity  and  comprehensive  income  and  cash  flows  for  each  of 
the  years  in  the  three-year  period  ended  December  31,  2003.  These  consolidated  financial 
statements are the responsibility of the Company’s management. Our responsibility is to express an 
opinion on these consolidated financial statements based on our audits.  

We  conducted  our  audits  in  accordance  with  auditing  standards  generally  accepted  in  the  United 
States of America. Those standards require that we plan and perform the audit to obtain reasonable 
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement.  An  audit 
includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used and significant estimates 
made by management, as well as evaluating the overall financial statement presentation. We believe 
that our audits provide a reasonable basis for our opinion.  

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material 
respects,  the  consolidated  financial  position  of  Lithia  Motors,  Inc.  and  Subsidiaries  as  of 
December 31, 2003 and 2002, and the consolidated results of their operations and their cash flows 
for  each  of  the  years  in  the  three-year  period  ended  December  31,  2003,  in  conformity  with 
accounting principles generally accepted in the United States of America. 

As discussed in note 1 to the financial statements, effective July 1, 2001, the Company adopted the 
provisions  of  SFAS  No. 141,  Business  Combinations,  and  certain  provisions  of  SFAS  No. 142, 
Goodwill  and  Other  Intangible  Assets,  as  required  for  goodwill  and  intangible  assets  resulting  from 
business combinations consummated after June 30, 2001. Effective January 1, 2002, the Company 
adopted the remaining provisions of SFAS No. 142. 

/s/ KPMG LLP 

Portland, Oregon 
February 6, 2004 

F-1 

 
 
 
 
 
 
 
 
 
LITHIA MOTORS, INC. AND SUBSIDIARIES
  Consolidated Balance Sheets
(In thousands)

Assets
Current Assets:
    Cash and cash equivalents
    Contracts in transit
    Trade receivables, net of allowance for doubtful 
      accounts of $413 and $455
    Notes receivable, current portion, net of allowance 
      for doubtful accounts of $49 and $247
    Inventories, net
    Vehicles leased to others, current portion
    Prepaid expenses and other
    Assets held for sale
    Deferred income taxes
        Total Current Assets

Land and buildings, net of accumulated
  depreciation of $5,683 and $3,618
Equipment and other, net of accumulated 
  depreciation of $18,315 and $14,602
Notes receivable, less current portion
Vehicles leased to others, less current portion
Goodwill
Other intangible assets, net of accumulated
  amortization of $351 and $330
Other non-current assets
        Total Assets

Liabilities and Stockholders' Equity
Current Liabilities:
    Flooring notes payable
    Current maturities of long-term debt
    Trade payables
    Accrued liabilities
    Liabilities held for sale
        Total Current Liabilities

Used Vehicle Flooring Facility
Real Estate Debt, less current maturities
Other Long-Term Debt, less current maturities
Deferred Revenue
Other Long-Term Liabilities
Deferred Income Taxes
        Total Liabilities

Stockholders' Equity:
    Preferred stock - no par value; authorized 
      15,000 shares; none outstanding
    Class A common stock - no par value;
      authorized 100,000 shares; issued and 
      outstanding 14,693 and 14,299
    Class B common stock - no par value
      authorized 25,000 shares; issued and 
      outstanding 3,762 and 3,762 
    Additional paid-in capital
    Accumulated other comprehensive loss
    Retained earnings
       Total Stockholders' Equity
       Total Liabilities and Stockholders' Equit

December 31,

2003

2002

$

74,408
44,709

$

42,199

208
445,281
5,747
3,392
20,408
585
636,937

15,932
41,493

40,680

167
445,908
5,341
5,707
-
550
555,778

164,676

118,696

$

$

62,637
676
10
207,027

28,946
1,873
1,102,782

378,961
14,299
24,402
46,164
13,045
476,871

56,267
80,159
98,308
875
7,235
24,141
743,856

58,215
881
19
185,212

20,985
2,263
942,049

364,635
4,466
19,445
40,924
-
429,470

63,000
73,798
30,914
1,617
9,581
13,676
622,056

-

-

208,187

203,577

468
1,231
(1,468)
150,508
358,926
1,102,782

$

468
929
(2,517)
117,536
319,993
942,049

$

$

$

See accompanying notes to consolidated financial statements.

F-2

           
           
           
           
           
           
                
                
         
         
             
             
             
             
           
                 
                
                
         
         
         
         
           
           
                
                
                  
                  
         
         
           
           
             
             
    
         
 
         
         
           
             
           
           
           
           
           
                 
         
         
           
           
           
           
           
           
                
             
             
             
           
           
         
         
                 
                 
         
         
                
                
             
                
            
            
         
         
         
         
    
         
LITHIA MOTORS, INC. AND SUBSIDIARIES
 Consolidated Statements of Operations
(In thousands, except  per share amounts)

Revenues:
   New vehicle sales
   Used vehicle sales
   Service, body and parts
   Finance and insurance
   Fleet and other
        Total revenues
Cost of sales
Gross profit
Selling, general and administrative
Depreciation - buildings
Depreciation and amortization - other
        Income from operations
Other income (expense):
   Floorplan interest expense
   Other interest expense
   Other income, net

Income from continuing operations before 
  income taxes
Income taxes
Income before discontinued operations
Income (loss) from discontinued operations, 
  net of income taxes (benefit) of $59, 30 and $(405)
Net income

Basic income per share from continuing operations
Basic income (loss) per share from discontinued
  operations
Basic net income per share

Shares used in basic net income per share

Diluted income per share from continuing operations
Diluted income per share from discontinued
  operations
Diluted net income per share

Year Ended December 31,
2002

2001

2003

1,441,000
725,547
251,316
89,982
5,657
2,513,502
2,110,393
403,109
313,289
2,096
7,497
80,227

(13,997)
(6,081)
(951)
(21,029)

59,198
(23,561)
35,637

(90)
35,547

1.95

(0.01)
1.94

$

$

$

$

1,218,364
715,760
216,382
77,776
43,114
2,271,396
1,913,704
357,692
280,310
2,405
4,787
70,190

(10,775)
(5,985)
(589)
(17,349)

52,841
(20,480)
32,361

(45)
32,316

1.88

-
1.88

$

$

$

$

926,981
564,049
173,114
62,856
40,593
1,767,593
1,478,528
289,065
224,501
1,261
7,429
55,874

(13,652)
(7,546)
(298)
(21,496)

34,378
(13,270)
21,108

646
21,754

1.58

0.05
1.63

18,289

17,233

13,371

1.92

$

1.84

$

-
1.92

$

-
1.84

$

1.55

0.05
1.60

$

$

$

$

$

$

Shares used in diluted net income per share

18,546

17,598

13,612

See accompanying notes to consolidated financial statements.

F-3

      
      
         
         
         
         
         
         
         
           
           
           
             
           
           
      
      
      
      
      
      
         
         
         
         
         
         
             
             
             
             
             
             
           
           
           
          
          
          
            
            
            
               
               
               
          
          
          
           
           
           
          
          
          
           
           
           
                 
                 
                
         
         
          
               
               
               
              
                 
               
               
               
               
         
         
          
               
               
               
                 
                 
               
             
             
              
         
         
          
Balance at December 31, 2000
Comprehensive income:
  Net income
  Unrealized loss on investments, net
  Cash flow hedges:
    Cumulative effect of adoption of SFAS 
      133, net of tax effect of $594
    Net derivative losses, net of tax effect
      of $1,237
    Reclassification adjustment of interest 
      rate swaps, net of tax effect of $(523)
        Total comprehensive income
Issuance of stock in connection with 
  employee stock plans
Conversion of Series M Preferred Stock
Conversion of Class B Common Stock
Compensation for stock option issuances
Balance at December 31, 2001
Comprehensive income:
  Net income
  Unrealized gain on investments, net
  Cash flow hedges:
    Net derivative losses, net of tax effect
      of $1,234
    Reclassification adjustment of interest 
      rate swaps, net of tax effect of $(963)
        Total comprehensive income
Issuance of stock in connection with 
   public offering
Issuance of stock in connection with 
   acquisition
Issuance of stock in connection with 
  employee stock plans
Conversion and redemption of Series M 
  Preferred Stock
Conversion of Class B Common Stock
Compensation for stock option issuances
  and tax benefits from option exercises
Balance at December 31, 2002
Comprehensive income:
  Net income
  Unrealized gain on investments, net
  Cash flow hedges:
    Net derivative losses, net of tax effect
      of $833
    Reclassification adjustment of interest 
      rate swaps, net of tax effect of $(1,442)
        Total comprehensive income
Issuance of stock in connection with 
  employee stock plans
Compensation for stock option issuances
  and tax benefits from option exercises
Dividends paid
Repurchase of Class A shares
Balance at December 31, 2003

LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Changes in Stockholders' Equity and Comprehensive Income
For the years ended December 31, 2001, 2002 and 2003
(In thousands, except share data)

Common Stock

Class A

Class B

Shares
8,412,087

$

Amount
108,565

Shares
4,087,000

$

Amount
508

$

Additional
Paid In
Capital

306

Accumulated
Other
Compre-
hensive
Income
(Loss)
15

$

$

Total

Retained Stockholders
Earnings
63,466

Equity
181,775

$

Series M Preferred Stock
Amount

Shares
14,859

$

8,915

-
-

-

-

-

-
-

-

-

-

-
-

-

-

-

-
-

-

-

-

-
-

-

-

-

-
(5,183)
-
-
9,676

-
(3,109)
-
-
5,806

169,492
265,247
47,281
-

1,873
3,109
6

-

-
-
(47,281)
-

8,894,107

113,553

4,039,719

-
-

-

-

-

-

-

-
-

-

-

-

-

-

(9,676)
-

(5,806)
-

-
-

-
-

-

-

-

-
-
-
-

$

-
-

-
-

-

-

-

-
-
-
-

-
-

-

-

-
-

-

-

4,500,000

77,198

25,000

352,836

249,311
277,488

475

5,067

7,250
34

-
-

-

-

-

-

-

-

(277,488)

-

-

-

14,298,742

203,577

3,762,231

-
-

-

-

-
-

-

-

413,485

4,825

-
-
(19,400)
14,692,827

$

-
-
(215)
208,187

-
-

-

-

-

-
-
-

3,762,231

$

-
-

-

-

-

-
-

(6)

-
502

-
-

-

-

-

-

-

-
(34)

-
468

-
-

-

-

-

-
-

-

-

-

-
(20)
-
221
507

-
-

-

-

-

-

-

(11)
-

433
929

-
-

-

-

-

-
-
-
468

$

302
-
-
1,231

$

-
(26)

21,754
-

21,754
(26)

(948)

(1,963)

831

-
-
-
-
(2,091)

-

3

(1,948)

1,519

-

-

-

-
-

-
(2,517)

-

8

(1,140)

2,181

-

-
-
-
(1,468)

-

-

-

-
-
-
-
85,220

32,316
-

-

-

-

-

-

-
-

-

117,536

35,547
-

-

-

-

-
(2,575)
-

$

150,508

$

(948)

(1,963)

831
19,648

1,873
(20)
-
221
203,497

32,316
3

(1,948)

1,519
31,890

77,198

475

5,067

1,433
-

433
319,993

35,547
8

(1,140)

2,181
36,596

4,825

302
(2,575)
(215)
358,926

See accompanying notes to consolidated financial statements.

F-4

      
          
    
   
 
         
            
           
    
  
           
             
               
           
            
          
             
          
    
    
           
             
               
           
            
          
             
          
          
          
           
             
               
           
            
          
             
        
          
        
           
             
               
           
            
          
             
     
          
     
           
             
               
           
            
          
             
         
          
         
    
           
             
       
       
            
          
             
          
          
      
      
        
       
       
            
          
             
          
          
          
           
             
         
              
     
            
             
          
          
          
           
             
               
           
            
          
            
          
          
         
        
          
    
   
 
         
            
     
    
  
           
             
               
           
            
          
             
          
    
    
           
             
               
           
            
          
             
             
          
             
           
             
               
           
            
          
             
     
          
     
           
             
               
           
            
          
             
      
          
      
    
           
             
    
     
            
          
             
          
          
    
           
             
         
          
            
          
             
          
          
         
           
             
       
       
            
          
             
          
          
      
      
        
       
       
            
          
             
          
          
      
           
             
       
            
   
          
             
          
          
          
           
             
               
           
            
          
            
          
          
         
           
             
  
   
 
         
            
     
  
  
           
             
               
           
            
          
             
          
    
    
           
             
               
           
            
          
             
             
          
             
           
             
               
           
            
          
             
     
          
     
           
             
               
           
            
          
             
      
          
      
    
           
             
       
       
            
          
             
          
          
      
           
             
               
           
            
          
            
          
          
         
           
             
               
           
            
          
             
          
     
     
           
             
        
         
            
          
             
          
          
        
           
             
  
   
 
         
         
     
  
  
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(In thousands)

Cash  flows from operating activities:
   Net income
   Adjustments to reconcile net income to net cash 
      provided by operating activities:
         Depreciation and amortization
         Depreciation and amortization of discontinued operations
         Compensation expense related to stock option issuances
         (Gain) loss on sale of assets
         (Gain) loss on sale of vehicles leased to others
         Gain on sale of franchise
         Deferred income taxes
         Equity in (income) loss of affiliate
         (Increase) decrease, net of effect of acquisitions:
            Trade and installment contract receivables, net
            Contracts in transit
            Inventories
            Prepaid expenses and other
            Other non-current assets
         Increase (decrease), net of effect of acquisitions:
            Floorplan notes payable
            Trade payables
            Accrued liabilities
            Other long-term liabilities and deferred revenue
               Net cash provided by operating activities

Cash flows from investing activities:
   Notes receivable issued
   Principal payments received on notes receivable
   Capital expenditures:
      Non-financeable
      Financeable
   Proceeds from sale of assets
   Proceeds from sale of vehicles leased to others
   Expenditures for vehicles leased to others
   Cash paid for other investments
   Cash paid for acquisitions, net of cash acquired
   Cash from sale of franchises
   Distribution from affiliate
               Net cash used in investing activities

Cash flows from financing activities:
   Net borrowings (repayments) on lines of credit
   Principal payments on long-term debt and capital leases
   Proceeds from issuance of long-term debt
   Repurchase of common stock
   Redemption of Series M Preferred Stock
   Proceeds from issuance of common stock 
   Dividends paid
               Net cash provided by financing activities

Increase (decrease) in cash and cash equivalents

Cash and cash equivalents:
   Beginning of year
   End of year

Supplemental disclosures of cash flow information:
   Cash paid during the period for interest
   Cash paid during the period for income taxes

Supplemental schedule of noncash investing and financing
  activities:
   Stock issued in connection with acquisitions
   Debt assumed/issued in connection with acquisitions
   Termination of capital lease
   Assets acquired with debt
   Assets acquired through real estate exchange
   Debt extinguished through refinancing

2003

Year Ended December 31,
2002

2001

$

35,547

$

32,316

$

21,754

9,593
702
185
(586)
127
(919)
10,235
13

(695)
(3,080)
38,466
2,794
347

(12,390)
4,785
6,586
(3,397)
88,313

(106)
365

(10,678)
(32,448)
441
920
(6,650)
-
(63,799)
3,542
33
(108,380)

58,317
(4,631)
22,845
(215)
-
4,802
(2,575)
78,543

58,476

7,192
621
169
77
58
(50)
4,963
(4)

(4,512)
1,626
(107,126)
(1,126)
1,473

106,583
2,032
2,539
835
47,666

(178)
1,410

(5,691)
(32,792)
1,672
2,219
(7,372)
(384)
(81,698)
535
-

(122,279)

(28,000)
(11,223)
33,055
-
(4,366)
82,265
-
71,731

(2,882)

8,690
585
221
(43)
(20)
(352)
(97)
87

(1,007)
(8,079)
64,200
654
(663)

(58,321)
3,243
10,958
(630)
41,180

(902)
2,715

(4,439)
(26,247)
7,635
4,675
(6,228)
-
(45,496)
7,060
-
(61,227)

24,000
(9,908)
17,089
-
-
1,853
-
33,034

12,987

$

$

$

15,932
74,408

 $ 

18,814
15,932

 $ 

5,827
18,814

$

$

20,733
9,596

-
324
-
-
1,987
12,350

$

$

17,395
16,541

475
3,314
-
-
-
4,360

24,061
12,657

-
-

58
6,982
-
10,840

See accompanying notes to consolidated financial statements.

F-5

             
             
             
               
               
               
                  
                  
                  
                  
                  
                  
                
                    
                  
                  
                    
                  
                
                  
                
             
               
                  
                    
                    
                    
                
             
             
             
               
             
             
         
             
               
             
                  
                  
               
                
           
           
           
               
               
               
               
               
             
             
                  
                
             
             
             
                
                
                
                  
               
               
           
             
             
           
           
           
                  
               
               
                  
               
               
             
             
             
                  
                
                  
           
           
           
               
                  
               
                    
                  
                  
         
         
           
             
           
             
             
           
             
             
             
             
                
                  
                  
                  
             
                  
               
             
               
             
                  
                  
             
             
             
             
             
             
             
             
               
             
             
             
             
             
             
               
             
             
                  
                  
                  
                  
               
                  
                  
                  
                    
                  
                  
               
               
                  
                  
             
               
             
LITHIA MOTORS, INC. 
AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2003, 2002 and 2001 

(1) 

Summary of Significant Accounting Policies 

Organization and Business 
We  are  a  leading  operator  of  automotive  franchises  and  retailer  of  new  and  used  vehicles 
and  services.    As  of  December  31,  2003,  we  offered  25  brands  of  new  vehicles  through  147 
franchises in 78 stores in the Western United States and over the Internet.  As of December 31, 2003, 
we  operated  16  stores  in  Oregon,  13  in  California,  11  in  Washington,  8  in  Texas,  7  in  Idaho,  7  in 
Colorado,  5  in  Nevada,  4  in  Alaska,  2  in  South  Dakota,  2  in  Nebraska,  2  in  Montana  and  1  in 
Oklahoma.    We  sell  new  and  used  cars  and  light  trucks;  sell  replacement  parts;  provide  vehicle 
maintenance,  warranty,  paint  and  repair  services;  and  arrange  related  financing,  service  contracts, 
protection products and credit insurance our automotive customers. 

Principles of Consolidation 
The  accompanying  financial  statements  reflect  the  results  of  operations,  the  financial 
position,  and  the  cash  flows  for  Lithia  Motors,  Inc.  and  its  directly  and  indirectly  wholly-owned 
subsidiaries.  All  significant  intercompany  accounts  and  transactions,  consisting  principally  of 
intercompany sales, have been eliminated upon consolidation.   

Cash and Cash Equivalents 
Cash and cash equivalents are defined as cash on hand and cash in bank accounts.  

Contracts in Transit 
Contracts in transit relate to amounts due from various lenders for the financing of vehicles 

sold and are typically received within five days of selling a vehicle.    

Trade Receivables 
Trade  receivables  include  amounts  due  from  customers  for  vehicles  and  service  and  parts 
business,  from  manufacturers  for  factory  rebates,  dealer  incentives  and  warranty  reimbursement, 
from  insurance  companies,  finance  companies  and  other  miscellaneous  receivables.    Receivables 
are recorded at invoice cost and do not bear interest until such time as they are 60 days past due.  
Reserves  for  uncollectible  accounts  are  estimated  based  on  our  historical  write-off  experience  and 
are  reviewed  on  a  monthly  basis.  Account  balances  are  charged  off  against  the  reserve  after  all 
means of collection have been exhausted and the potential for recovery is considered remote.  We do 
not have any off-balance sheet credit exposure related to our customers. 

Inventories 
We account for inventories, using the specific identification method for new and used vehicles 
and the first-in first-out (FIFO) method for parts. The cost of used vehicle inventories includes the cost 
of  any  equipment  added,  reconditioning  and  transportation.    Inventories  are  valued  at  the  lower  of 
market value or cost. 

Vehicles Leased to Others and Related Leases Receivable 
Vehicles leased to others are stated at cost and depreciated over their estimated useful lives 
(5 years) on a straight-line basis.  Lease receivables result from customer, employee and fleet leases 
of vehicles under agreements that qualify as operating leases.  Leases are cancelable at the option of 
the lessee after providing 30 days written notice.  Vehicles leased to others are classified as current 
or non-current based on the remaining lease term. 

F-6 

 
 
 
 
 
 
 
 
 
 
Assets and Liabilities Held for Sale  
Assets held for sale include inventory and property, plant and equipment related to one store 
held for sale and, in accordance with Statement of Financial Accounting Standards (SFAS) No. 144 
“Accounting for the Impairment or Disposal of Long-Lived Assets,” are recorded on our balance sheet 
at the lower of book value or estimated fair market value, less applicable selling costs.  Liabilities held 
for sale include flooring notes payable at contract value related to the store held for sale. 

Property, Plant and Equipment 
Property,  plant  and  equipment  are  stated  at  cost  and  are  being  depreciated  over  their 
estimated useful lives, principally on the straight-line basis.  The range of estimated useful lives is as 
follows: 

Buildings and improvements 
Service equipment 
Furniture, signs and fixtures 

40 years 
5 to 10 years 
5 to 10 years 

The  cost  for  maintenance,  repairs  and  minor  renewals  is  expensed  as  incurred,  while 
significant  renewals  and  betterments  are  capitalized.    In  addition,  interest  on  borrowings  for  major 
capital  projects,  significant  renewals  and  betterments  is  capitalized.    Capitalized  interest  then 
becomes  a  part  of  the  cost  of  the  depreciable  asset  and  is  depreciated  according  to  the  estimated 
useful lives as previously stated. 

When  an  asset  is  retired  or  otherwise  disposed  of,  the  related  cost  and  accumulated 

depreciation are removed from the accounts, and any gain or loss is credited or charged to income.  

Leased  property  meeting  certain  criteria  is  capitalized  and  the  present  value  of  the  related 
lease payments is recorded as a liability.  Amortization of capitalized leased assets is computed on a 
straight-line  basis  over  the  shorter  of  the  useful  life  or  the  term  of  the  lease  and  is  included  in 
depreciation expense. 

Long-Lived Asset Impairment 
Long-lived  assets  held  and  used  by  us  and  intangible  assets  with  determinable  lives  are 
reviewed  for  impairment  whenever  events  or  circumstances  indicate  that  the  carrying  amount  of 
assets may not be recoverable in accordance with SFAS No. 144 “Accounting for the Impairment or 
Disposal  of  Long-Lived  Assets.”  We  evaluate  recoverability  of  assets  to  be  held  and  used  by 
comparing the carrying amount of an asset to future net undiscounted cash flows to be generated by 
the  asset.    If  such  assets  are  considered  to  be  impaired,  the  impairment  to  be  recognized  is 
measured  as  the  amount  by  which  the  carrying  amount  of  the  assets  exceeds  the  fair  value  of  the 
assets.  Such reviews assess the fair value of the assets based upon estimates of future cash flows 
that the assets are expected to generate.  Long-lived assets to be disposed of by sale are valued at 
the lower of book value or fair value less cost to sell.   

Goodwill and Other Identifiable Intangible Assets 
Goodwill represents the excess purchase price over fair value of net assets acquired, which 
is  not  allocable  to  separately  identifiable  intangible  assets.  Other  identifiable  intangible  assets 
represents the franchise value of stores acquired since July 1, 2001 and non-compete agreements.  
Except for our non-compete agreements, all of our other identifiable intangible assets have indefinite 
useful lives. 

We  determined  that  our  franchise  agreements  have  indefinite  useful  lives  based  on  the 

following: 

•  Certain of our franchise agreements continue indefinitely by their terms; 
•  Certain  of  our  franchise  agreements  have  limited  terms,  but  are  routinely  renewed 

without substantial cost to us; 
In the established retail automotive franchise industry, we are not aware of manufacturers 
terminating  franchise  agreements  against  the  wishes  of  the  franchise  owners  and  we 
have  never  had  a  franchise  agreement terminated  against  our wishes.    A  manufacturer 
may  pressure  a  franchise  owner  to  sell  a  franchise  when  they  are  in  breach  of  the 

F-7 

 
 
 
 
 
 
franchise  agreement  over  an  extended  period  of  time.  The  franchise  owner  is  typically 
able to sell the franchise for market value. 

•  State dealership franchise laws typically limit the rights of the manufacturer to terminate 
or not renew a franchise unless there has been illegal activity on the part of the franchise 
owner;  

•  We  are  not  aware  of  any  legislation  or  other  factors  that  would  materially  change  the 

retail automotive franchise system; and 

•  As  evidenced  by  our  acquisition  history,  there  is  an  active  market  for  automotive 
dealership  franchises  within  the  United  States.    We  attribute  value  to  the  franchise 
agreements acquired with the dealerships we purchase based on the understanding and 
industry  practice  that  the  franchise  agreements  will  be  renewed  indefinitely  by  the 
manufacturer. 

Accordingly, we have determined that our franchise agreements will continue to contribute to 

our cash flows indefinitely and, therefore, have indefinite lives.  

Pursuant to SFAS No. 142, “Goodwill and Other Intangible Assets,” which was adopted in the 
first quarter of 2002, goodwill and other identifiable intangible assets with indefinite useful lives are no 
longer  amortized,  but,  instead,  tested  for  impairment,  at  least  annually,  in  accordance  with  the 
provisions of SFAS No. 142.  The impairment test is a two step process.  The first identifies potential 
impairments by comparing the fair value of a reporting unit with its book value, including goodwill and 
other identifiable intangible assets.  If the fair value of the reporting unit exceeds the carrying amount, 
goodwill  and  other  identifiable  intangible  assets  are  not  impaired  and  the  second  step  is  not 
necessary.    If  the  carrying  value  exceeds  the  fair  value,  the  second  step  includes  determining  the 
implied  fair  value  through  further  market  research.    The  implied  fair  value  of  goodwill  and  other 
identifiable intangible assets is then compared with the carrying amount to determine if an impairment 
loss is recorded. 

We adopted the provisions of SFAS No. 141 “Business Combinations” effective July 1, 2001.  
Upon  adoption  of  SFAS  No.  142,  SFAS  No.  141  required  that  we  evaluate  our  existing  intangible 
assets  and  goodwill  that  were  acquired  in  prior  purchase  business  combinations  and  make  any 
necessary reclassifications in order to conform with the criteria in SFAS No. 141 for recognition apart 
from goodwill.  We did not reclassify any intangibles upon adoption of SFAS No. 142.   

We  tested  our  goodwill  and  other  identifiable  intangible  assets  for  impairment  utilizing  the 
discounted cash flows method in accordance with the provisions of SFAS No. 142 as of December 
31,  2003  and  determined  that  no  impairment  losses were  required  to  be recognized.    Growth  rates 
utilized  in  the  calculation  were  derived  from  the  U.S.  Census  Bureau  on  population  growth  and  the 
U.S. Department of Labor, Bureau of Labor Statistics for historical consumer price index data.  The 
discount rate applied to the future cash flows was derived from a Capital Asset Pricing Model, which 
factors in an equity risk premium and a risk free rate.   

The following table discloses what reported net income would have been in the year ended 
December  31,  2001,  which  was  prior  to  the  adoption  of  SFAS  No.  142,  exclusive  of  amortization 
expense  (including  any  related  tax  effects)  recognized  in  that  period  related  to  goodwill  and  other 
identifiable  intangible  assets  that  are  no  longer  being  amortized  (in  thousands,  except  per  share 
amounts):   

Net income as reported 
Add back amortization of goodwill and other intangible assets, net of 

tax effect of $(1,414) 

Adjusted net income 

Basic net income per share as reported 
Adjustment for add back of amortization expense, net of tax effect 
Adjusted basic net income per share 

Diluted net income as reported 
Adjustment for add back of amortization expense, net of tax effect 
Adjusted diluted net income per share 

$

$

$

$

$

$

21,754 

2,250 
24,004 

1.63 
0.17 
1.80 

1.60 
0.16 
1.76 

F-8 

 
 
 
 
 
 
 
 
 
 
 
 
Incentives, Credits and Floor Plan Assistance 
Manufacturers reimburse us for holdbacks, floor plan interest, and advertising credits, which 
are earned when each vehicle is purchased by us. The manufacturers reimburse us weekly, monthly, 
or quarterly depending on the manufacturer and the type of program.  The manufacturers determine 
the  amount  of  the  reimbursements  based  on  many  factors  including  the  value  and  make  of  the 
vehicles  purchased.    Pursuant  to  EITF  02-16  “Accounting  by  a  Customer  (Including  a  Reseller)  for 
Certain  Consideration  Received  from  a  Vendor,”  we recognize  advertising credits,  floorplan  interest 
credits,  holdbacks,  cash  incentives  and  other  rebates  received  from  manufacturers  that  are  tied  to 
specific vehicles as a reduction to cost of goods sold as the related vehicles are sold.  When amounts 
are  received  prior  to  the  sale  of  the  vehicle,  such  amounts  are  netted  against  inventory  until  the 
vehicle is sold.   

We earn certain other cash incentives and rebates from the manufacturer when the vehicles 
are sold to the customer.  The amount of cash incentives and other rebates can vary based on the 
type and number of models sold.    

Advertising  credits  that  are  not  tied  to  specific  vehicles  are  earned  from  the  manufacturer 
when  we  submit  reimbursement  for  qualifying  advertising  expenditures  and  are  recognized  as  a 
reduction  of  advertising  expense  upon  manufacturer  confirmation  that  our  submitted  expenditures 
qualify for such credits. 

Parts  purchase  discounts  that  we  receive  from  the  manufacturer  are  earned  when  certain 
parts or volume of parts are purchased from the manufacturer and are recognized as a reduction to 
cost  of  good  sold  as  the  related  inventory  is  sold.    Given  the  number  of  parts  purchased,  this  is 
estimated using historical experience based on estimated days supply of parts inventory. 

Advertising 
We expense production and other costs of advertising as incurred as a component of selling, 
general  and  administrative  expense.  Advertising  expense,  net  of  manufacturer  cooperative 
advertising credits of $6.1 million, $8.2 million and $5.3 million, was $20.1 million, $16.8 million and 
$14.9 million for the years ended December 31, 2003, 2002 and 2001, respectively.  

Environmental Liabilities and Expenditures 
Accruals  for  environmental  matters,  if  any,  are  recorded  in  operating  expenses  when  it  is 
probable that a liability has been incurred and the amount of the liability can be reasonably estimated.  
Accrued liabilities are exclusive of claims against third parties and are not discounted.   

In  general,  costs  related 

to  expense.  
Environmental costs are capitalized if such costs increase the value of the property and/or mitigate or 
prevent contamination from future operations.   

to  environmental  remediation  are  charged 

We are aware of contamination at certain of our current and former facilities, and are in the 
process  of  conducting  investigations  and/or  remediation  at  some  of  these  properties.  Based  on  our 
current information, we do not believe that any costs or liabilities relating to such contamination, other 
environmental  matters  or  compliance  with  environmental  regulations  will  have  a  material  adverse 
effect  on  our  cash  flows,  results  of  operations  or  financial  condition.  There  can  be  no  assurances, 
however,  that  additional  environmental matters will  not  arise  or  that  new conditions or  facts will  not 
develop in the future at our current or formerly owned or operated facilities, or at sites that we may 
acquire  in  the  future,  that  will  result  in  a  material  adverse  effect  on  our  cash  flows,  results  of 
operations or financial condition. 

F-9 

 
 
 
 
 
Income Taxes 
Income  taxes  are  accounted  for  under  the  asset  and  liability  method  as  prescribed  by 
Statement  of  Financial  Accounting  Standards  (“SFAS”)  No.  109  “Accounting  for  Income  Taxes.” 
Deferred  tax  assets  and  liabilities  are  recognized  for  the  future  tax  consequences  attributable  to 
differences  between  the  financial  statement  carrying  amounts  of  existing  assets  and  liabilities  and 
their respective tax bases and operating loss and tax credit carryforwards.  Deferred tax assets and 
liabilities are measured using enacted tax rates expected to apply to taxable income in the years in 
which those temporary differences are expected to be recovered or settled.  The effect on deferred 
tax assets and liabilities of a change in tax rates is recognized in income in the period that includes 
the enactment date. 

Computation of Per Share Amounts 
Basic earnings per share (EPS) and diluted EPS are computed using the methods prescribed 
by SFAS No. 128, “Earnings per Share.”  Following is a reconciliation of basic EPS and diluted EPS 
(in thousands, except per share amounts): 

Year Ended December 31,  

2003 

2002 

2001 

Basic EPS 
Income  available  to  common 

Income 

Shares 

Per 
Share 
Amount 

Income 

Shares 

Per 
Share 
Amount 

Income 

Shares 

Per 
Share 
Amount 

stockholders 

$35,547 

18,289 

$1.94 

$32,316 

17,233 

$1.88 

$21,754 

13,371 

$1.63 

Diluted EPS 
  Stock options 
Income available to common 

stockholders 

Shares issuable pursuant to 
  stock options not included  
  since they were antidilutive 

257 

- 

365 

- 

241 

$35,547 

18,546 

$1.92 

$32,316 

17,598 

$1.84 

$21,754 

13,612 

$1.60 

342 

- 

758 

Concentrations of Credit Risk 
Concentrations  of  credit  risk  with  respect  to  trade  receivables  are  limited  due  to  the  large 
number of customers comprising our customer base.  Receivables from all manufacturers accounted 
for  22.7%  and  21.5%,  respectively,  of  total  accounts  receivable  at  December  31,  2003  and  2002. 
Included in the 22.7% is one manufacturer who accounted for 10.5% of the total accounts receivable 
balance at December 31, 2003. Included in the 21.5% is one manufacturer who accounted for 8.8% 
of the total accounts receivable balance at December 31, 2002.   In addition, in 2003, 35.6% of our 
total revenue was derived from vehicles from two manufacturers. 

Financial  instruments,  which  potentially  subject  us  to  concentrations  of  credit  risk,  consist 
principally  of  cash  deposits.  We  generally  are  exposed  to  credit  risk  from  balances  on  deposit  in 
financial institutions in excess of the FDIC-insured limit.   

Financial Instruments and Market Risks 
The  carrying  amount  of  cash  equivalents,  contracts  in  transit,  trade  receivables,  trade 
payables,  accrued  liabilities  and  short  term  borrowings  approximates  fair  value  because  of  the 
short-term  nature  of  these  instruments.    The  fair  values  of  long-term  debt  and  notes  receivable  for 
leased  vehicles  accounted  for  as  sales-type  leases  were  estimated  by  discounting  the  future  cash 
flows using market interest rates.  

Fair  value  estimates  are  made  at  a  specific  point  in  time,  based  on  relevant  market 
information  about  the  financial  instrument.  These  estimates  are  subjective  in  nature  and  involve 
uncertainties and matters of significant judgment and therefore cannot be determined with precision.  
Changes in assumptions could significantly affect the estimates.  

We have variable rate floor plan notes payable and other credit line borrowings that subject 
us  to  market  risk  exposure.    At  December  31,  2003  we  had  $540.0  million  outstanding  under  such 
facilities at interest rates ranging from 2.62% to 3.87% per annum.  An increase or decrease in the 
interest rates would affect interest expense for the period accordingly. 

F-10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  fair  market  value  of  long-term  fixed  interest  rate  debt  is  subject  to  interest  rate  risk.  
Generally,  the  fair  market  value  of  fixed  interest  rate  debt  will  increase  as  interest  rates  fall  and 
decrease  as  interest  rates  rise.    The  interest  rate  changes  affect  the  fair  market  value  but  do  not 
impact earnings or cash flows.  We monitor our fixed rate debt regularly, refinancing debt that is at an 
above  market  rate.  The  book  value  of  our  fixed  rate  debt  and  the  fair  value,  based  on  discounted 
cash flows, was as follows at December 31, 2003 and 2002 (in thousands): 

December 31, 
Book value of fixed rate debt 
Fair value of fixed rate debt 

2003 
52,978 
52,183 

2002 
23,421 
26,210 

$
$

$
$

Lithia  also  subjects  itself  to  credit  risk  and  market  risk  by  entering  into  interest  rate  swaps.  
See below and also Note 6.  We minimize the credit or repayment risk on our derivative instruments 
by entering into transactions with high quality institutions, whose credit rating is higher than Aa. 

Derivative Financial Instruments 
Lithia enters into interest rate swap agreements to reduce its exposure to market risks from 
changing  interest rates  on  its  new  vehicle  floorplan  lines of  credit.    The  difference between  interest 
paid  and  interest  received,  which  may  change  as  market  interest  rates  change,  is  accrued  and 
recognized  as  either  additional  floorplan  interest  expense,  or  a  reduction  thereof.  If  a  swap  is 
terminated  prior  to  its  maturity,  the  gain  or  loss  is  recognized  over  the  remaining  original  life  of  the 
swap  if  the  item  hedged  remains  outstanding,  or  immediately  if  the  item  hedged  does  not  remain 
outstanding.  If the swap is not terminated prior to maturity, but the underlying hedged debt item is no 
longer  outstanding,  the  interest  rate  swap  is  marked  to  market,  and  any  unrealized  gain  or  loss  is 
recognized immediately. 

Effective  January  1,  2001,  we  adopted  the  provisions  of  SFAS  No.  133,  “Accounting  for 
Derivative  Instruments  and  Hedging  Activities,”  as  amended  by  SFAS  No.  138,  “Accounting  for 
Certain Derivative Instruments and Certain Hedging Activities-an amendment of FASB Statement No. 
133” and SFAS No. 137, “Accounting for Derivative Instruments and Hedging Activities” (collectively, 
“the  Standards”).    The  Standards  require  that  all  derivative  instruments  (including  certain  derivative 
instruments  embedded  in  other  contracts)  be  recorded  on  the  balance  sheet  as  either  an  asset  or 
liability  measured  at  its  fair  value,  and  that  changes  in  the  derivatives  fair  value  be  recognized 
currently  in  earnings  unless  specific  hedge  accounting  criteria  are  met.    Upon  adoption  of  the 
Standards,  we  recorded  a  liability  of  $1.5  million  and  a  corresponding,  net-of-tax  cumulative-effect-
type adjustment of $948,000 in accumulated other comprehensive income to recognize, at fair value, 
all derivatives that are designated as cash-flow hedging instruments.  See also Note 6. 

Use of Estimates 
The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally 
accepted in the United States of America requires management to make estimates and assumptions 
that affect the amounts reported in the consolidated financial statements and related notes to financial 
statements.  Changes in such estimates may affect amounts reported in future periods.  

Estimates  are  used  in  the  calculation  of  certain  reserves  maintained  for  charge  backs  on 
estimated  cancellations  of  service  contracts,  life,  accident  and  disability  insurance  policies,  and 
finance fees from financial institutions.  We also use estimates in the calculation of various accruals 
and  reserves  including  anticipated  workers  compensation  premium  expenses  related  to  a 
retrospective  cost  policy,  estimated  uncollectible  accounts  and  notes  receivable,  environmental 
matters and warranty. 

F-11 

 
 
 
 
 
 
 
 
 
Revenue Recognition 
Revenue  from  the  sale  of  vehicles  is  recognized  upon  delivery,  when  the  sales  contract  is 
signed,  down  payment  has  been  received  and  funding  has  been  approved  from  the  lending  agent.  
Fleet sales of vehicles whereby we do not take possession of the vehicles are shown on a net basis 
in fleet and other revenue. 

Finance  fees  earned  for  notes  placed with  financial  institutions  in  connection  with customer 
vehicle financing are recognized, net of estimated charge-backs, as finance and insurance revenue 
upon acceptance of the credit by the financial institution.   

Insurance  income  from  third  party  insurance  companies  for  commissions  earned  on  credit 
life,  accident  and  disability  insurance  policies  sold  in  connection  with  the  sale  of  a  vehicle  are 
recognized,  net  of  administration  fees  and  anticipated  cancellations,  as  finance  and  insurance 
revenue upon execution of the insurance contract.    

Commissions from third party service contracts are recognized, net of administration fees and 

anticipated cancellations, as finance and insurance revenue upon sale of the contracts.   

We  may  also  participate  in  future  underwriting  profit,  pursuant  to  retrospective  commission 

arrangements, that would be recognized as income upon receipt. 

Sales Returns 
As  is  typical  in  the  automotive  retailing  industry,  we  do  not  allow  for  sales  returns  for  our 
vehicle  sales,  and  have  therefore  not  provided  for  an  allowance  for  sales  returns.    Historically,  we 
have not experienced sales returns.  We do allow for customer returns on sales of our parts inventory 
up to 30 days after the sale.  Most parts returns generally occur within one to two weeks from the time 
of  sale,  and  are  not  significant.    We,  therefore,  have  not  provided  for  an  allowance  for  parts  sales 
returns. 

Warranty 
We  offer  a  60-day  limited  warranty  on  the  sale  of  retail  used  vehicles.    We  estimate  our 
warranty liability based on the number of vehicles sold and an estimated cost per vehicle based on 
past experience.  During 2003, we analyzed the warranty charges related to our used vehicle sales 
and  updated  our  per  used  vehicle  warranty  estimate.  The  estimated  warranty  is  added  to  cost  of 
sales  upon  sale  of  the  related  vehicle.    At  December  31,  2003  and  2002,  accrued  warranty  totaled 
$220,000  and  $525,000, respectively, and  is  included  in other  current  liabilities on  the  consolidated 
balance  sheet.    A  roll-forward  of  our  warranty  liability  for  the  years  ended  December  31,  2003  and 
2002 is as follows (in thousands): 

Balance, December 31, 2001 
Warranties issued 
Reductions for warranty payments made 
Adjustments and changes in estimates 
Balance, December 31, 2002 
Warranties issued 
Reductions for warranty payments made 
Adjustments and changes in estimates 
Balance, December 31, 2003 

$

$

456 
2,827 
(2,758)
- 
525 
2,935 
(2,918)
(322)
220 

Comprehensive Income 
Comprehensive  income  includes  the  unrealized  gain  on  investments  and  the  fair  value  of 
cash  flow  hedging  instruments  that  are  reflected  in  stockholders’  equity,  net  of  tax,  instead  of  net 
income.   

F-12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Major Supplier and Franchise Agreements 
We purchase substantially all of our new vehicles and inventory from various manufacturers 
at the prevailing prices charged by auto makers to all franchised dealers.  Our overall sales could be 
impacted  by  the  auto  makers’  inability  or  unwillingness  to  supply  the  dealership  with  an  adequate 
supply of popular models.   

We  enter  into  agreements  (Franchise  Agreements)  with  the  manufacturers.    The  Franchise 
Agreements generally limit the location of the dealership and provide the auto maker approval rights 
over  changes  in  dealership  management  and  ownership.  The  automakers  are  also  entitled  to 
terminate the Franchise Agreements if the dealership is in material breach of the terms.  Our ability to 
expand operations depends, in part, on obtaining consents of the manufacturers for the acquisition of 
additional dealerships.   See also “Goodwill and Other Identifiable Intangible Assets” above. 

Stock-Based Compensation  
SFAS No. 123, “Accounting for Stock-Based Compensation,” which establishes a fair value-
based method of accounting for stock-based compensation plans and requires additional disclosures 
for those companies that elect not to adopt the fair value-based method of accounting, was issued in 
October 1995.  We have elected to continue to account for stock options under APB Opinion No. 25, 
“Accounting for Stock Issued to Employees.” Entities electing to remain with the accounting in APB 
No. 25 must make pro forma disclosures of net income and earnings per share, as if the fair value 
based method of accounting defined in SFAS No. 123 had been adopted. In December 2002, SFAS 
No. 148 "Accounting for Stock-Based Compensation - Transition and Disclosure" was issued.  SFAS 
No. 148 amends SFAS No. 123 for certain transition provisions for companies electing to adopt the 
fair  value  method  and  amends  SFAS  No.  123  for  certain  financial  statement  disclosures,  including 
interim  financial  statements.   We  adopted  SFAS  No.  148  in  December  2002.   We  have  elected  to 
account  for  our  stock-based  compensation  plans  (which  are  described  in  Note  12)  under  APB  No. 
25.  We have computed, for pro forma disclosure purposes, the impact on net income and net income 
per share if we had accounted for our stock-based compensation plans in accordance with SFAS No. 
123 as follows: 

Year Ended December 31, 
Net income, as reported 
Add – Stock-based employee compensation expense included 

in reported net income, net of related tax effects 

Deduct - total stock-based employee compensation expense 
determined  under  the  fair  value  based  method  for  all 
awards, net of related tax effects 

Net income, pro forma 
Basic net income per share: 
   As reported 
   Pro forma 
Diluted net income per share: 
   As reported 
   Pro forma 

2003 
35,547 

99 

(2,478) 
33,168 

1.94 
1.81 

1.92 
1.81 

$ 

$ 

$ 
$ 

$ 
$ 

2002(1)
32,316 

103 

(2,052) 
30,367 

1.88 
1.76 

1.84 
1.76 

$ 

$ 

$ 
$ 

$ 
$ 

2001(1)
21,754 

136 

(1,536) 
20,354 

1.63 
1.52 

1.60 
1.52 

$

$

$
$

$
$

(1)  2002  and  2001  have  been  restated  to  reflect  adjustments  made  pursuant  to  EITF  97-1  “Accounting  under 

Statement 123 for Certain Employee Stock Purchase Plans with a Look-Back Option.” 

We  used  the  Black-Scholes  option  pricing  model  and  the  following  weighted  average 

assumptions in calculating the value of all options granted during the periods presented: 

Year Ended December 31,  
Risk-free interest rate 
Expected dividend yield 
Expected lives – 2001 Plan 
                          Purchase Plan 
Expected volatility 

2003 

2.50% - 3.25% 
0.00% - 1.70% 
7.7  - 8.0 years 
3 months 
44.01% - 46.79% 

2002 

4.00% 
0.00% 
8.0 years 
3 months 
46.80% 

2001 

4.50% 
0.00% 
8.0 years 
3 months 
46.72% 

F-13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Using the Black-Scholes methodology, the total value of options granted during 2003, 2002 
and 2001 was $1.4 million, $4.9 million and $3.5 million, respectively, which would be amortized on a 
pro forma basis over the vesting period of the options, typically four to five years for options granted 
from  the  2001  Plan  and  three  months  for  options  granted  from  the  Purchase  Plan.  The  weighted 
average fair value of options granted during 2003, 2002 and 2001 was $4.01, $7.90 and $8.43 per 
share, respectively.   

Segment Reporting 
Based  upon  definitions  contained  within  SFAS  No.  131  “Disclosures  about  Segments  of  an 
Enterprise  and  Related  Information,”  we  have  determined  that  we  operate  in  one  segment, 
automotive retailing.  

Reclassifications 
Pursuant  to  EITF  02-16  “Accounting  by  a  Customer  (Including  a  Reseller)  for  Certain 
Consideration  Received  from  a  Vendor,”    in  the  second  quarter  of  2003  we  began  classifying 
advertising  credits  that  are  tied  to  specific  vehicles  as  a  reduction  to  cost  of  goods  sold  as  related 
vehicles are sold.  Accordingly, $1.1 million of credits included in selling, general and administrative 
costs in the first quarter of 2003 were reclassified as a credit to cost of sales for that period.  Amounts 
for 2002 and 2001 are not significant and have not been reclassified.  Net income was not affected by 
this reclassification.   

(2) 

Discontinued Operations 

During 2003, we decided to sell certain of our stores and related franchises.  We recognized 
a net gain on the sale of one of our stores classified as discontinued operations totaling $374,000, net 
of tax, in 2003, which is netted with loss from discontinued operations on our consolidated statement 
of operations. At December 31, 2003, we had $20.4 million of assets classified as assets held for sale 
on  our  balance  sheet  related  to  one  additional  store  we  intend  to  sell  during  2004.  The  assets 
primarily include inventory and property, plant and equipment.  We did not recognize any gain or loss 
on disposal of discontinued operations during 2002 or 2001.  

We  continually  monitor  the  performance  of  each  of  our  stores  and  make  determinations  to 

sell based on return on capital criteria.   

(3) 

Inventories and Related Notes Payable 

The  new  and  used  vehicle  inventory,  collateralizing  related  notes  payable,  and  other 

inventory were as follows (in thousands): 

New and program vehicles 
Used vehicles 
Parts and accessories 
  Total inventories 

December 31,  

2003 

2002 

Inventory 
Cost 
355,937  $
68,747 
20,597 
445,281  $

$ 

$ 

Notes 
Payable 

378,961 
56,267 
- 
435,228 

Inventory 
Cost 
340,457  $ 

85,170 
20,281 

445,908  $ 

Notes 
Payable 

364,635 
63,000 
- 
427,635 

$ 

$ 

The inventory balance is generally reduced by manufacturer holdbacks and incentives, while 
the related floor plan liability is reflective of the gross cost of the vehicle.  The floor plan liability, as 
shown in Notes Payable in the above table, will generally also be higher than the inventory cost due 
to the timing of the sale of a vehicle and payment of the related liability.   

All new vehicles are pledged to collateralize floor plan notes payable to financial institutions.  
The floor plan notes payable bear interest, payable monthly on the outstanding balance, at a rate of 
interest  determined  by  the  lender,  subject  to  incentives.    The  new  vehicle  floor  plan  notes  are  due 
when  the  related  vehicle  is  sold.    As  such,  these  floor  plan  notes  payable  are  shown  as  current 
liabilities in the accompanying consolidated balance sheets.   

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At  December  31,  2003  and  2002,  used  vehicles  were  pledged  to  collateralize  our  used 

vehicle and working capital credit facility. 

(4) 

Property, Plant and Equipment 

Property, plant and equipment consisted of the following (in thousands): 

December 31, 
Buildings and improvements 
Service equipment 
Furniture, signs and fixtures  

Less accumulated depreciation – buildings 
Less accumulated depreciation – equipment and other 

Land 
Construction in progress, buildings 
Construction in progress, other 

(5) 

Goodwill and Other Intangible Assets 

The roll forward of goodwill is as follows (in thousands): 

Year Ended December 31, 
Balance, beginning of year 
Goodwill acquired and post acquisition adjustments 
Goodwill written off 
Goodwill included in gain or loss on disposal of franchises 
and discontinued operations 
Balance, end of year 

2003 
93,455 
19,856 
56,742 
170,053 
(5,683) 
(18,315) 
146,055 
71,592 
5,312 
4,354 
227,313 

2003 
185,212 
25,156 
- 

$ 

$ 

$ 

2002 
69,117 
16,925 
53,277 
139,319 
(3,618) 
(14,602) 
121,099 
52,241 
956 
2,615 
176,911 

2002 
149,742 
35,860 
- 

(3,341) 
207,027 

(390) 
185,212 

$ 

$

$

$

$

At  December  31,  2003  and  2002,  other  intangible  assets  included  the  value  of  franchise 
agreements  and  non-compete  agreements.    The  value  attributed  to  franchise  agreements  has  an 
indefinite  useful  life  and  non-compete  agreements  are  amortized  over  the  life  of  the  agreements, 
typically  3  to  5  years.    The  gross  amount  of  other  intangible  assets  and  the  related  accumulated 
amortization for non-compete agreements were as follows (in thousands): 

Franchise value 

Non-compete agreements 
Accumulated amortization 
  Net non-compete agreements 
Total other intangible assets, net 

December 31, 

2003 
$ 28,875 

422 
(351) 
71 
$ 28,946 

2002 
20,903 

412 
(330) 
82 
20,985 

$

$

F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amortization expense related to the non-compete agreements totaled $21,000 and $18,000, 
respectively,  for  the  years  ended  December  31,  2003  and  2002.    Amortization  of  non-compete 
agreements is as follows over the next five years (in thousands): 

2004 
2005 
2006 
2007 
2008 

$ 

23 
23 
22 
3 
- 

(6) 

Derivative Financial Instruments 

We  have  entered  into  interest  rate  swaps  to  manage  the  variability  of  our  interest  rate 

exposure, thus leveling a portion of our interest expense in a rising or falling rate environment. 

We have effectively changed the variable-rate cash flow exposure on a portion of our flooring 
debt to fixed-rate cash flows by entering into receive-variable, pay-fixed interest rate swaps.  Under 
the  interest  rate  swaps,  we  receive  variable  interest  rate  payments  and  make  fixed  interest  rate 
payments, thereby creating fixed rate flooring debt.   

We  do  not  enter  into  derivative  instruments  for  any  purpose  other  than  to  manage  interest 

rate exposure.  That is, we do not speculate using derivative instruments. 

As  of  December  31,  2003,  we  have  outstanding  the  following  interest  rate  swaps  with  U.S. 

Bank Dealer Commercial Services: 

•  effective  September  1,  2000  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

6.88% per annum, variable rate adjusted on the 1st and 16th of each month 

•  effective  January  26,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

3.265% per annum, variable rate adjusted on the 26th of each month 

•  effective  February  18,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

3.30% per annum, variable rate adjusted on the 1st and 16th of each month 

•  effective  November  18,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

3.65% per annum, variable rate adjusted on the 1st and 16th of each month 

•  effective  November  26,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of 

3.63% per annum, variable rate adjusted on the 26th of each month 

We  earn  interest  on  all  of  the  interest  rate  swaps  at  the  one-month  LIBOR  rate.    The  one-

month LIBOR rate at December 31, 2003 was 1.12% per annum. 

The  fair  value  of  our  interest  rate  swap  agreements  represents  the  estimated  receipts  or 
payments  that  would  be  made  to  terminate  the  agreements.    These  amounts  are  recorded  as 
deferred gains  or  losses  in  our  consolidated  balance  sheet with the  offset  recorded  in accumulated 
other comprehensive income, net of tax.  The amount of deferred gains and (losses) at December 31, 
2003 were $0 and $(2.4) million respectively.  The difference between interest earned and the interest 
obligation  results 
from  accumulated  other 
comprehensive income to the statement of operations as incremental flooring interest expense.  The 
resulting  cash  settlement  reduces  the  amount  of  deferred  gains  and  losses.    Because  the  critical 
terms  of  the  interest  rate  swaps  and  the  underlying  debt  obligations  are  the  same,  there  was  no 
ineffectiveness recorded in interest expense. 

in  a  monthly  settlement  which 

is  reclassified 

If, in the future, the interest rate swap agreements were determined to be ineffective or were 
terminated before the contractual termination date, or if it became probable that the hedged variable 
cash  flows  associated  with  the  variable  rate  borrowings  would  stop,  we  would  be  required  to 
reclassify into earnings all or a portion of the deferred gains or losses on cash flow hedges included in 
accumulated other comprehensive income. 

At current interest rates, we estimate that we will incur additional interest expense, net of tax, 

of approximately $2.3 million related to our interest rate swaps during 2004. 

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 (7) 

Lines of Credit and Long-Term Debt 

We  have  a  working  capital  and  used  vehicle  flooring  credit  facility  with  DaimlerChrysler 
Services North America LLC totaling up to $200 million, which expires in February 2006, with interest 
due monthly.   In December 2003, Toyota Motor Credit joined DaimlerChrysler in syndication on this 
credit facility.  None of the terms of the credit facility were changed. 

The credit line with DaimlerChrysler Services is cross-collateralized and secured by cash and 
cash equivalents, new and used vehicle and parts inventories, accounts receivable, intangible assets 
and equipment.  We pledged to DaimlerChrysler Services the stock of all of our subsidiaries except 
entities operating BMW, Honda, Nissan or Toyota stores.   

The  financial  covenants  in  our  agreement  with  DaimlerChrysler  Services  require  us  to 
maintain compliance with, among other things, (i) a specified current ratio; (ii) a specified fixed charge 
coverage ratio; (iii) a specified interest coverage ratio; (iv) a specified adjusted leverage ratio; and (v) 
certain  working  capital  levels.  In  addition,  this  agreement  specifies  that  total  dividends  and 
repurchases of our common stock cannot exceed $18.0 million over the term of the agreement.  To 
date,  over  the  term  of  the  agreement,  we  have  paid  dividends  and  repurchased  stock  totaling  $2.8 
million.  This credit agreement expires February 2006. 

Toyota  Motor  Credit  Corporation,  Ford  Motor  Credit  and  General  Motors  Acceptance 
Corporation  have  agreed  to  floor  all  of  our  new  vehicles  for  their  respective  brands  with 
DaimlerChrysler  Services  and  Toyota  Motor  Credit  Corp.  serving  as  the  primary  lenders  for 
substantially all other brands.  These new vehicle lines are secured by new vehicle inventory of the 
relevant brands. 

We  also  have  a  real  estate  line  of  revolving  credit  with  Toyota  Motor  Credit  totaling  $40 
million, which expires in May 2005. This line of credit is secured by the real estate financed under this 
line of credit.   

We also have an agreement with U.S. Bank N.A., which provides for a $35.0 million revolving 
line of credit for leased vehicles and equipment purchases and expires January 31, 2005.  (See Note 
18). 

Interest  rates  on  all  of  the  above  facilities  ranged  from  2.62%  to  3.87%  at  December  31, 
2003.    Amounts  outstanding  on  the  lines  at  December  31,  2003  together  with  amounts  remaining 
available under such lines were as follows (in thousands): 

New and program vehicle lines 
Working capital and used vehicle line 
Real estate line 
Equipment/leased vehicle line 

Outstanding at 
December 31, 2003 
$378,961 
117,000 
9,018 
   35,000
$539,979 

Remaining Availability as 
of December 31, 2003 
$         

 * 
83,000** 
30,982 
              -
$113,982* 

_________ 
*  There are no formal limits on the new and program vehicle lines with certain lenders.  
** As limited by the terms of the line regarding the borrowing base. 

F-17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Long-term debt consisted of the following (in thousands): 

December 31, 
Variable Rate Debt: 
Equipment and leased vehicle line of credit, expiring January 31, 2005 
Real  estate  line  of  credit  payable  with  monthly  payments  of  interest  only,  expiring 

2003 

2002 

$

35,000 

$ 

27,500 

May 2005; secured by land and buildings 

Working  capital  and  used  vehicle  flooring  line  of  credit  payable  with  monthly 

payments of interest only, expiring February 2006 

Mortgages  payable  in  monthly  installments  of  $225,  including  interest  between 
2.92% and 5.16%, maturing fully January 2024; secured vehicles leased to others 
Notes payable in monthly installments of $15 plus interest between 0.0% and 4.4%, 

9,018 

35,681 

117,000 

63,000 

32,949 

21,037 

maturing at various dates through 2004; secured by vehicles leased to others 

1,607 

914 

Notes payable related to acquisitions, with interest rate of 4.0%, maturing February 

2008 

  Total Variable Rate Debt 

Fixed Rate Debt: 

481 
196,055 

625 
148,757 

Mortgages  payable  in  monthly  installments  of  $353,  including  interest  between 

4.38% and 8.62%, maturing fully May 2022; secured by land and buildings 

49,837 

19,192 

Notes payable related to acquisitions, with interest rates between 7.00% and 8.00%, 

maturing at various dates through November 2008 

Capital lease obligations, net of interest of $0 and $1, respectively 
  Total Fixed Rate Debt 

Less current maturities 

3,141 
- 
52,978 
249,033 
(14,299) 
234,734 

4,221 
8 
23,421 
172,178 
(4,466)
$  167,712 

$

The schedule of future principal payments on long-term debt after December 31, 2003 is as 

follows (in thousands): 

Year Ending December 31, 
2004 
2005 
2006 
2007 
2008 
Thereafter 
Total principal payments 

$

$

14,299
5,648
155,716
11,858
34,861
26,651
249,033

(8)   

Stockholders’ Equity 

Class A and Class B Common Stock  
The shares of Class A common stock are not convertible into any other series or class of our 
securities.    Each  share  of  Class B  common  stock,  however,  is  freely  convertible  into  one  share  of 
Class A  common  stock  at  the  option  of  the  holder  of  the  Class B  common  stock.    All  shares  of 
Class B  common  stock  shall  automatically  convert  to  shares  of  Class A  common  stock  (on  a 
share-for-share basis, subject to the adjustments) on the earliest record date for an annual meeting of 
our stockholders on which the number of shares of Class B common stock outstanding is less than 
1%  of  the  total  number  of  shares  of  common stock outstanding.   Shares  of Class B  common  stock 
may  not  be  transferred  to  third  parties,  except  for  transfers  to  certain  family  members  and  in  other 
limited circumstances.   

Holders of Class A common stock are entitled to one vote for each share held of record and 
holders of Class B common stock are entitled to ten votes for each share held of record.  The Class A 
common stock and Class B common stock vote together as a single class on all matters submitted to 
a vote of stockholders. 

In March 2002, we registered and sold 4.5 million newly issued shares of Class A common 
stock.    Proceeds,  net  of  offering  expenses,  totaled  approximately  $77.2  million.    In  connection  with 
the sale, existing stockholders sold 1.25 million shares of Class A common stock and 121,488 shares 
of Class B common stock were converted into a like number of shares of Class A common stock. 

In September 2002, 156,000 Class B shares were converted into Class A shares. 

F-18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Series M Redeemable, Convertible Preferred Stock  
In  1999,  the  Company  authorized  15,000  shares  of  Series  M  Redeemable,  Convertible 
preferred  stock  (“Series  M  Preferred  Stock”).    In  May  1999,  in  connection  with  the  acquisition  of 
Moreland Automotive Group, the Company issued 10,360 shares of Series M Preferred Stock.  The 
Series M Preferred Stock was convertible into Class A Common Stock at the option of the Company 
at any time and at the option of the holder under limited circumstances. The Series M Preferred Stock 
was redeemable at the option of the Company.  The Series M Preferred Stock converted into Class A 
common stock based on a formula that divided the average Class A common stock price for a certain 
15-day  period  into  $1,000  and  then  multiplied  by  the  number  of  Series  M  Preferred  Stock  being 
converted.  The Series M Preferred Stock had a $1,000 per share liquidation preference. 

In the first quarter of 2000, the Company issued 303,542 shares of Class A common stock 
and  4,499  shares  of  Series  M  Preferred  Stock  in  order  to  satisfy  contingent  payout  requirements 
related to the Moreland acquisition. 

All  shares  of  Series  M  Preferred  Stock  have  been  converted  or  redeemed  and,  as  of 

December 31, 2003 and 2002, no shares of Series M Preferred Stock remained outstanding. 

(9) 

Cost of Sales 

Cost of sales categorized by revenue category is as follows (in thousands): 

Year Ended December 31, 
New vehicle sales 
Used vehicle sales 
Service, body and parts 
Finance and insurance 
Fleet and other 

2003 
1,330,446 
642,443 
132,653 
276 
4,575 
2,110,393 

$ 

$ 

2002 

1,114,885  $
643,712 
112,434 
459 
42,214 
1,913,704  $

2001 
842,891 
502,976 
92,487 
732 
39,442 
1,478,528 

$ 

$ 

(10) 

Income Taxes 

Income tax expense from continuing operations for 2003, 2002 and 2001 was as follows (in 

thousands): 

Year Ended December 31, 
Current: 
   Federal 
   State 

Deferred: 
   Federal 
   State 

          Total 

2003 

11,413 
1,692 
13,105 

9,406 
1,050 
10,456 
23,561 

$ 

$ 

2002 

14,033 
1,917 
15,950 

4,008 
522 
4,530 
20,480 

2001 

12,686 
1,980 
14,666 

(1,226) 
(170) 
(1,396) 
13,270 

$ 

$ 

$ 

$ 

At December 31, 2003, we had income taxes payable totaling $1.8 million and at December 

31, 2002, we had income taxes receivable totaling $2.0 million. 

F-19 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Individually  significant  components  of  the  deferred  tax  assets  and  liabilities  are  presented 

below (in thousands): 

December 31, 
Deferred tax assets: 
   Allowance and accruals 
   Deferred revenue and cancellation reserves 
       Total deferred tax assets 

Deferred tax liabilities: 
   LIFO recapture and acquired LIFO inventories 

differences 

   Employee benefit plans 
   Goodwill 
   Property and equipment, principally due to 

differences in depreciation 
       Total deferred tax liabilities 
          Total 

2003 

4,189 
4,398 
8,587 

(5,177) 
- 
(15,921) 

(11,045) 
(32,143) 
(23,556) 

$ 

$ 

2002 

5,132 
4,363 
9,495 

(3,356) 
(1,282) 
(11,392) 

(6,591) 
(22,621) 
(13,126) 

$ 

$ 

In  2003,  2002  and  2001,  income  tax  benefits  attributable  to  employee  stock  option 

transactions of $138,000, $264,000 and $0, respectively, were allocated to stockholders' equity.   

The reconciliation between amounts computed using the federal income tax rate of 35% and 
our income tax expense from continuing operations for 2003, 2002 and 2001 is shown in the following 
tabulation (in thousands): 

Year Ended December 31,  
Computed “expected” tax expense  
State taxes, net of federal income tax benefit 
Nondeductible goodwill 
Other 
Income tax expense 

2003 
20,719 
1,769 
- 
1,073 
23,561 

$

$

2002 
18,494 
1,580 
- 
406 
20,480 

$ 

$ 

2001 
12,032 
1,139 
454 
(355) 
13,270 

$ 

$ 

(11) 

401(k) Profit Sharing Plan 

We  have  a  defined  contribution  401(k)  plan  and  trust  covering  substantially  all  full-time 
employees.    The  annual  contribution  to  the  plan  is  at  the  discretion  of  our  Board  of  Directors. 
Contributions  of  $0.6  million,  $0.9  million  and  $1.1  million  were  recognized  for  the  years  ended 
December 31,  2003,  2002  and  2001,  respectively.    Employees  may  contribute  to  the  plan  as  they 
meet certain eligibility requirements. 

(12) 

Stock Incentive Plans 

At our annual shareholders meeting in May 2003, our shareholders approved an amendment 
to and restatement of our 2001 Stock Option Plan in the form of the 2003 Stock Incentive Plan (the 
“2003  Plan”).  The  2003  Plan  allows  for  the  granting  of  up  to  a  total  of  1.2  million  incentive  and 
nonqualified  stock  options  and  shares  of  restricted  stock  to  our  officers,  key  employees  and 
consultants.  We  also  have  options  outstanding  and  exercisable  pursuant  to  their  original  terms 
pursuant to prior plans. Options canceled under prior plans do not return to the pool of options to be 
granted again in the future. All of the option plans are administered by the Compensation Committee 
of  the  Board  and  permit  accelerated  vesting  of  outstanding  options  upon  the  occurrence  of  certain 
changes  in  control.  Options  become  exercisable  over  a  period  of  up  to  ten  years  from  the  date  of 
grant and at exercise prices as determined by the Board.  At December 31, 2003, 1,985,123 shares 
of  Class  A  common  stock  were  reserved  for  issuance  under  the  plans,  of  which  661,500  were 
available for future grant.    

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Activity under the plans is as follows (in thousands): 

Balances, December 31, 2000 
Additional shares reserved 
Option shares canceled upon 
approval of the 2001 Plan 

Options granted 
Options canceled  
Options exercised 
Balances, December 31, 2001 
Additional shares reserved 
Options granted 
Options canceled  
Options exercised 
Balances, December 31, 2002 
Options granted 
Options canceled  
Options exercised 
Balances, December 31, 2003 

Shares 
Available for 
Grant 
244 
600 

Shares Subject to 
Options 
1,189 
- 

Weighted Average  
Exercise Price 
$12.65 
- 

(244) 
(275) 
- 
- 
325 
600 
(433) 
52 
- 
544 
(16) 
133 
- 
661 

- 
275 
(64) 
(27) 
1,373 
- 
433 
(173) 
(136) 
1,497 
16 
(151) 
(38) 
1,324 

- 
19.24 
16.21 
8.78 
14.02 
- 
15.80 
17.00 
12.00 
14.25 
14.09 
16.54 
10.09 
$14.10 

The Board of Directors approved the issuance of non-qualified options during 2000 to certain 
members of senior management at an exercise price of $1.00 per share.  These options were issued 
with five-year cliff vesting as a means to encourage long-term employment from certain members of 
the senior management group. Compensation expense, which is equal to the difference between the 
market price and the exercise price, is recognized ratably in accordance with the vesting schedules. 

The following table summarizes stock options outstanding at December 31, 2003: 

Options Outstanding 

Options Exercisable 

Range of 
Exercise Prices 

$1.00  
3.02 
10.75 
10.87 – 12.99 
14.00 – 16.18 
16.50 - 18.94 
19.24 - 20.52 
$1.00 - $20.52 

Number of 
Shares 
Outstanding at 
12/31/03 
87,662 
85,055 
14,000 
188,864 
374,253 
342,989 
230,800 
1,323,623 

Weighted 
Average 
Remaining 
Contractual Life 
(years) 
6.3 
0.3 
1.2 
6.5 
7.7 
5.1 
7.8 
6.2 

Weighted 
Average 
Exercise 
Price 
$ 1.00 
3.02 
10.75 
11.89 
15.09 
16.93 
19.35 
$14.10 

Number of 
Shares 
Exercisable at 
12/31/03 
15,662 
85,055 
14,000 
97,154 
94,004 
178,775 
42,600 
527,250 

Weighted 
Average 
Exercise 
Price 
$ 1.00 
3.02 
10.75 
11.95 
14.90 
17.02 
19.33 
$12.99 

At December 31, 2002 and 2001, 399,810 and 400,533 shares were exercisable at weighted 

average exercise prices of $11.88 and $10.39, respectively. 

In  1998,  the  Board  of  Directors  and  the  stockholders  approved  the  implementation  of  an 
Employee  Stock  Purchase  Plan  (the  “Purchase  Plan”),  and,  as  amended  in  May  2000,  2002  and 
2003, have reserved a total of 1.5 million shares of Class A common stock for issuance thereunder.  
The Purchase Plan is intended to qualify as an “Employee Stock Purchase Plan” under Section 423 
of  the  Internal  Revenue  Code  of  1986,  as  amended,  and  is  administered  by  the  Compensation 
Committee of the Board.  Eligible employees are entitled to invest up to 10 percent of their base pay 
for the purchase of stock up to $25,000 of fair market value of our Class A common stock annually.  
The purchase price for shares purchased under the Purchase Plan is 85 percent of the lesser of the 
fair  market  value  at  the  beginning  or  end  of  the  purchase  period.    A  total  of  375,988,  217,230  and 
142,433  shares  of  our  Class  A  common  stock  were  issued  under  the  Purchase  Plan  during  2003, 
2002 and 2001, respectively, and 571,853 remained available for issuance at December 31, 2003.  

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(13) 

Dividend Payments 

Our  Board  of  Directors  approved  the  following  dividends  on  our  Class  A  and  Class  B 

common stock in 2003: 

Month 
declared 
July 2003 

Quarter 
dividend is 
based on 
second 

Payable to 
shareholders 
of record on 
August 8, 
2003 

October 2003 

third 

  November 7, 

2003 

Date paid 
August 22, 
2003 

November 
21, 2003 

Amount 
 per share 
$0.07 

Total 
amount of 
dividend 
  $1.3 million 

$0.07 

  $1.3 million 

(14) 

Commitments and Contingencies 

Recourse Contracts 

We  are  contingently  liable  to  banks  on  certain  finance  contracts  that  maintain  a  recourse 
guarantee.  Although we don't typically engage in these contracts in our normal course of business, 
we  have  assumed  this  type  of  contract  with  certain  acquisitions.   The  contingent  liability,  net  of 
reserves, at December 31, 2003 and 2002 was approximately $0 and $300,000, respectively. 

Our  potential  loss  is  limited  to  the  difference  between  the  present  value  of  the  installment 
contract  at  the  date  of  the  repossession  and  the  amount  for  which  the  vehicle  is  resold.   However, 
most  of  these  contracts  are  even  further  limited  by  an  established  dollar  threshold.   Based  upon 
historical  loss  percentages,  an  estimated  loss  reserve  of  $15,000  and  $443,000  is  reflected  in  our 
consolidated balance sheets as of December 31, 2003 and 2002, respectively.   

Leases 
We lease certain of our facilities under non-cancelable operating leases. These leases expire 
at  various  dates  through  2030.    Certain  lease  commitments  are subject  to  escalation clauses  of  an 
amount  equal  to  the  cost  of  living  based  on  the  “Consumer  Price  Index  -  U.S.  Cities  Average  -  All 
Items for all Urban Consumers” published by the U.S. Department of Labor.   

The  minimum  lease  payments  under  the  operating  leases  after  December 31,  2003  are  as 

follows (in thousands): 

$

Year Ending December 31, 
19,975 
2004 
19,429 
2005 
18,602 
2006 
17,673 
2007 
16,687 
2008 
Thereafter 
54,784 
Total minimum lease payments  $ 147,150 

Rental expense for all operating leases was $19.3 million, $17.8 million and $15.1 million for 

the years ended December 31, 2003, 2002 and 2001, respectively.   

F-22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Primarily in connection with dispositions of dealerships, we occasionally assign or sublet our 
interests  in  any  real  property  leases  associated  with  such  dealerships  to  the  purchaser.    We  often 
retain responsibility for the performance of certain obligations under such leases to the extent that the 
assignee or sublessee does not perform, whether such performance is required prior to or following 
the assignment of subletting of the lease.  Additionally, we generally remain subject to the terms of 
any  guarantees  made  by  us  in  connection  with  such  leases.  However,  we  generally  have 
indemnification rights against the assignee or sublessee in the event of non-performance, as well as 
certain other defenses. We presently have no reason to believe that we will be called upon to perform 
under  any  such  assigned  leases  or  subleases.    Lease  rental  payments  under  assigned  or  sublet 
leases for their remaining terms totaled approximately $5.4 million at December 31, 2003.  We may 
also  be  called  upon  to  perform  other  obligations  under  these  leases,  such  as  environmental 
remediation of the premises or repairs upon termination of the lease.  Although we currently have no 
reason  to  believe  that  we  will  be  called  upon  to  perform  any  such  services,  there  can  be  no 
assurance  that  any  future  performance  required  by  us  under  these  leases  will  not  have  a  material 
adverse effect on our financial condition or results of operations. 

Capital Commitments 

We had capital commitments of $5.2 million at December 31, 2003 for the construction of one 
new store facility and additions to three existing facilities and the remodel of four facilities.  The new 
facility will be a Hyundai store in Anchorage, Alaska.  We have already incurred $7.5 million for these 
projects,  with  the  remaining  $5.2  million  expected  to  be  spent  in  2004.  We  expect  to  pay  for  the 
construction out of existing cash balances until completion of the projects, at which time we anticipate 
securing long-term financing and general borrowings from third party lenders for 70% to 90% of the 
amounts expended. 

Litigation 

We  are  party  to  numerous  legal  proceedings  arising  in  the  normal  course  of  our  business.  
While we cannot predict with certainty the outcomes of these matters, we do not anticipate that the 
resolution  of  these  proceedings  will  have  a  material  adverse  effect  on  our  business,  results  of 
operations, financial condition, or cash flows. 

(15) 

Related Party Transactions 

Mark DeBoer Construction 
During  2003,  2002  and  2001,  Lithia  Real  Estate,  Inc.  paid  Mark  DeBoer  Construction,  Inc. 
$1.6 million, $4.3 million, and $7.9 million, respectively, for remodeling certain of our facilities.  Mark 
DeBoer is the son of Sidney B. DeBoer, our Chairman and Chief Executive Officer. These amounts 
included  $0.9  million,  $3.5  million,  and  $7.1  million,  respectively,  paid  for  subcontractors  and 
materials,  $102,000,  $183,000  and  $16,000,  respectively  for  permits,  licenses,  travel  and  various 
miscellaneous  fees,  and  $638,000,  $558,000,  and  $780,000,  respectively,  for  contractor  fees.  In 
2003,  we  paid  more  of  the  subcontractors  directly,  which  reduced  the  overall  payments  to  Mark 
DeBoer Construction, Inc.  We believe the amounts paid are fair in comparison with fees negotiated 
with  independent  third  parties  and  all  significant  transactions  are  reviewed  and  approved  by  our 
independent audit committee.  

W. Douglas Moreland 
In  May  1999,  we  purchased  certain  dealerships  owned  by  W.  Douglas  Moreland  for  total 
consideration of approximately $66.0 million, at which time, Mr. Moreland became a member of our 
Board  of  Directors.    During  the  normal  course  of  business,  these  dealerships  paid  $1.1  million  and 
$2.5 million in 2002 and 2001, respectively, to other companies owned by Mr. Moreland for vehicle 
purchases, recourse paid to a financial lender and management fees.  We also paid rental expense of 
$2.6  million  and  $3.0  million  in  2002  and  2001,  respectively,  to  other  companies  owned  by  Mr. 
Moreland.   As of October 31, 2002, Mr. Moreland was no longer a member of our Board of Directors. 

F-23 

 
 
 
 
 
(16) 

Acquisitions 

The following acquisitions were made in 2003:    
• 

In  February  2003,  we  acquired  Richardson  Chevrolet  in  Salinas,  California,  which  has 
anticipated  2003  annual  revenues  of  approximately  $35.0  million.  This  store  has  been 
renamed Chevrolet of Salinas. 
In March 2003, we acquired Pacific Hyundai of Anchorage, Alaska, which has anticipated 
2003  revenues  of  approximately  $10.0  million.    The  store  has  been  renamed  Lithia 
Hyundai of Anchorage. 
In  March  2003,  we  acquired  Randy  Hansen  Chevrolet  of  Twin  Falls,  Idaho,  which  has 
anticipated  2003  annual  revenues  of  approximately  $30.0  million.    The  store  has  been 
renamed Chevrolet Cadillac of Twin Falls.   
In  April  2003,  we  acquired  Grizzly  Chrysler  Dodge  of  Missoula,  Montana,  which  has 
anticipated 2003 revenues of approximately $25.0 million.  The store has been renamed 
Lithia Auto Center of Missoula. 
In  May  2003,  we  acquired  Expressway  Dodge  of  Broken  Arrow,  Oklahoma,  which  has 
anticipated 2003 revenues of approximately $40.0 million.  The store has been renamed 
Lithia Dodge of Broken Arrow. 
In  June  2003,  we  acquired  Midland  Dodge  of  Billings,  Montana,  which  has  anticipated 
2003  revenues  of  approximately  $35.0  million.    The  store  has  been  renamed  Lithia 
Dodge of Billings. 
In  August  2003,  we  acquired  Mercedes  Benz  of  Spokane,  Washington,  which  has 
anticipated 2003 revenues of approximately $20.0 million.  The store has been renamed 
Mercedes-Benz of Spokane. 
In August 2003, we acquired Santa Rosa Dodge in California, which has anticipated 2003 
revenues of approximately $30.0 million.  The store has been renamed Lithia Dodge of 
Santa Rosa. 
In  October  2003,  we  acquired  Chevrolet  Cadillac  of  Fairbanks,  Alaska,  which  has 
anticipated  2003  revenues  of  approximately  $15.0  million.    The  store  name  will  remain 
the same; and 
In  October  2003,  we  acquired  Grapevine  Dodge  in  Grapevine,  Texas,  which  has 
anticipated 2003 revenues of approximately $70.0 million.  The store has been renamed 
Lithia Dodge of Grapevine. 
In  November  2003,  we  acquired  Fairfield  Dodge  in  Fairfield,  California,  which  has 
anticipated 2003 revenues of approximately $20.0 million.  The store has been renamed 
Lithia Dodge of Fairfield. 

The following acquisitions were made in 2002: 
• 

In January 2002, we acquired the Lynn Alexander Auto Group, which is comprised of All 
American Chrysler/Jeep/Dodge and All American Chevrolet located in San Angelo, Texas 
and All American Chrysler/Jeep/Dodge in Big Spring, Texas.  The stores had anticipated 
2002 annual revenues of $115.0 million. 
In  January  2002,  we  acquired  Premier  Chrysler/Jeep/Dodge  in  Odessa,  Texas,  which 
had anticipated 2002 annual revenues of $33.0 million. 
In  February  2002,  we  acquired  Thomason  Subaru  in  Oregon  City,  Oregon,  which  had 
anticipated 2002 annual revenues of $20.0 million.  The store has been renamed Lithia 
Subaru of Oregon City. 
In  April  2002,  we  acquired  Village  Dodge-Hyundai  in  Midland,  Texas,  which  had 
anticipated 2002 annual revenues of $35.0 million. 
In May 2002, we opened a newly awarded Hummer franchise in Bellevue, Washington. 
In June 2002, we acquired Jay Wolfe Ford in Omaha, Nebraska, which had anticipated 
2002 annual revenues of $55.0 million. 
In June 2002, we acquired Broncho Chevrolet in Odessa, Texas and Sherman Chevrolet 
in Midland, Texas. The stores had combined anticipated 2002 revenues of $115.0 million.  
The stores were renamed Chevrolet of Odessa and Chevrolet of Midland, respectively. 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 
• 

• 

F-24 

 
 
 
 
• 

• 

• 

• 

In  July  2002,  we  acquired  Mercedes  of  Omaha  in  Omaha,  Nebraska,  which  had 
anticipated 2002 revenues of $22.0 million. 
In August 2002, we acquired Skyline Volkswagen in a suburb of Denver, Colorado, which 
had anticipated 2002 revenues of $20.0 million. 
In December 2002, we acquired Les Vogel Chrysler/Dodge/Jeep in Burlingame, 
California which had anticipated 2002 revenues of $32.0 million. 
In December of 2002, we acquired Sound Hyundai in Renton, Washington which had 
anticipated 2002 revenues of $8.0 million. 

The following acquisitions were made in 2001: 
• 

In  January  2001,  we  acquired  the  Johnson  Chrysler/Jeep  store  in  Anchorage,  Alaska, 
which had estimated 2000 revenues of approximately $35.0 million. 
In  February  2001,  we  acquired  two  stores  in  Pocatello,  Idaho  with  the  Honda, 
Dodge/Chrysler  and  Hyundai  brands,  which  had  combined  estimated  2000  revenues  of 
approximately $48.0 million. 
In July 2001, we acquired Barton Cadillac in Spokane Washington, which was added to 
Lithia  Camp  Chevrolet.  Barton  Cadillac  had  estimated  2000  revenues  of  approximately 
$18.0 million. 
In  August  2001,  we  acquired  the  Lanny  Berg  Chevrolet  store  in  Caldwell,  Idaho,  which 
had anticipated 2001 annual revenues of approximately $22.0 million. 
In  September  2001,  we  acquired  Ted  Tuffy  Dodge  in  Sioux  Falls,  South  Dakota,  which 
had anticipated 2001 annual revenues of approximately $35.0 million. 
In  September  2001,  we  acquired  BMW  of  Seattle  in  Seattle,  Washington,  which  had 
anticipated 2001 annual revenues of approximately $60.0 million. 
In  November  2001,  Lithia acquired  Issaquah  Chevrolet  in  Issaquah,  Washington,  which 
had anticipated 2001 annual revenues of approximately $50.0 million. 

• 

• 

• 

• 

• 

• 

In addition to the above acquisitions, in August 2001, we completed the construction of and 

opened Lithia Dodge of Anchorage. 

The  above  acquisitions  were  all  accounted  for  under  the  purchase  method  of  accounting.  
Pro forma results of operations assuming all of the above acquisitions occurred at the beginning of 
the respective periods are as follows (in thousands, except per share amounts).   

Year Ended December 31, 
Total revenues 
Net income  
Basic earnings per share 
Diluted earnings per share 

$

$

2003 
2,756,686 
36,953 
2.02 
1.99 

$

2002 
2,726,323 
34,228 
1.99 
1.94 

2001 
2,232,474 
23,620 
1.77 
1.74 

There  are  no  future  contingent  payouts  related  to  any  of  the  above  acquisitions  and  no 
portion of the purchase price was paid with our equity securities. The purchase price for the above 
acquisitions was allocated as follows (in thousands):  

Year Ended December 31, 
Inventory 
Other current assets 
Property and equipment 
Goodwill 
Other intangible assets – primarily franchise value 
Other non-current assets 
   Total assets acquired 

Flooring notes payable 
Other current liabilities 
Other non-current liabilities 
   Total liabilities acquired 
Net assets acquired 

2003 
53,441 
1,652 
23,081 
24,656 
7,982 
- 
110,812 

45,884 
1,252 
324 
47,460 
63,352 

$

$

$

$

2002 
63,192 
5,692 
24,637 
30,195 
13,796 
100 
137,612 

49,225 
1,694 
2,548 
53,467 
84,145 

$ 

$ 

2001 
36,163 
207 
4,452 
22,825 
7,107 
- 
70,754 

25,351 
49 
174 
25,574 
45,180 

F-25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Within  one  year  from  the  purchase  date,  we  may  update  the  value  allocated  to  purchased 
assets  and  the  resulting  goodwill  balances  for  new  information  received  regarding  the  valuation  of 
such assets. 

(17) 

Recent Accounting Pronouncements 

In July 2002, the FASB approved SFAS No. 146, “Accounting for Costs Associated with Exit 
or  Disposal  Activities.”    SFAS  No.  146  addresses  the  financial  accounting  and  reporting  for 
obligations  associated  with  an  exit  activity,  including  restructuring,  or  with  a  disposal  of  long-lived 
assets.  Exit activities include, but are not limited to, eliminating or reducing product lines, terminating 
employees and contracts and relocating plant facilities or personnel. SFAS No. 146 specifies that a 
company  will  record  a  liability  for  a  cost  associated  with  an  exit  or  disposal  activity  only  when  that 
liability is incurred and can be measured at fair value. Therefore, commitment to an exit plan or a plan 
of disposal expresses only management’s intended future actions and, therefore, does not meet the 
requirement  for  recognizing  a  liability  and  the  related  expense.    SFAS  No.  146  is  effective 
prospectively  for  exit  or  disposal  activities  initiated  after  December  31,  2002,  with  earlier  adoption 
encouraged.    The  adoption  of  SFAS  No.  146  on  January  1,  2003  did  not  have  any  effect  on  our 
financial position or results of operations. 

The  FASB’s  Emerging  Issues  Task  Force  (EITF)  finalized  EITF  00-21  “Accounting  for 
Multiple Element Arrangements” in November 2002. EITF 00-21 requires arrangements with multiple 
elements  to  be  broken  out  as  separate  units  of  accounting  based  on  their  relative  fair  values.  
Revenue  for  a  separate  unit  of  accounting  should  be  recognized  only  if  the  amount  due  can  be 
reliably  measured  and  the  earnings  process  is  substantially  complete.    Any  units  that  can  not  be 
separated must be accounted for as a combined unit.  Our accounting policy is consistent with EITF 
00-21 and therefore, the adoption on January 1, 2003 did not have any effect on our financial position 
or results of operations. 

In March 2003, the EITF issued EITF 02-16 “Accounting by a Customer (Including a Reseller) 
for Certain Consideration Received from a Vendor.”  EITF 02-16 primarily applies to floorplan interest 
credits and advertising credits received by us from auto manufacturers and specifies the timing of and 
appropriate  classification  of  such  items  in  our  statement  of  operations.    We  recognize  floorplan 
interest credits and advertising credits that are tied to specific vehicles as a reduction to the carrying 
value of the specific inventory and ultimately as a reduction to cost of goods sold as related vehicles 
are sold and we recognize other advertising credits as a credit to advertising expense. The adoption 
of EITF 02-16 on January 1, 2003 resulted in the reclassification of certain expenses, but did not have 
any effect on our net income or financial position (see Note 14). 

In May 2003, the FASB issued SFAS No. 149, “Amendment of Statement 133 on Derivative 
Instruments and Hedging Activities.”  SFAS No. 149 addresses certain accounting issues related to 
hedging  activity  and  derivative  instruments  embedded  in  other  contracts.    In  general,  the 
amendments  require  contracts  with  comparable  characteristics  to  be  accounted  for  similarly.    In 
addition, SFAS No. 149 provides guidance as to when a financing component of a derivative must be 
given  special  reporting  treatment  in  the  statement  of  cash  flows.    SFAS  No.  149  is  effective  for 
contracts entered into or modified after June 30, 2003.  The adoption of SFAS No. 149 did not have a 
material effect on our financial position or results of operations. 

In  May  2003,  the  FASB  approved  SFAS  No.  150,  “Accounting  for  Certain  Financial 
Instruments with Characteristics of Both Liabilities and Equity.”  SFAS No. 150 establishes standards 
for how to classify and measure financial instruments with characteristics of both liabilities and equity.  
It requires financial instruments that fall within its scope to be classified as liabilities.  SFAS No. 150 is 
effective  for  financial  instruments  entered  into  or  modified  after  May  31,  2003  and,  for  pre-existing 
financial instruments, as of July 1, 2003.  We do not have any financial instruments that fall under the 
guidance  of  SFAS  No.  150  and,  therefore,  the  adoption  did  not  have  any  effect  on  our  financial 
position or results of operations. 

F-26 

 
 
 
 
 
In  December  2003,  the  FASB  issued  Interpretation  No. 46R  (FIN  46R),  “Consolidation  of 
Variable  Interest  Entities,”  which  replaces  FIN  46.    FIN  46R  clarifies  the  application  of  Accounting 
Research  Bulletin  No. 51,  “Consolidated  Financial  Statements,”  to  certain  entities  in  which  equity 
investors  do  not  have  the  characteristics  of  a  controlling  financial  interest  or  do  not  have  sufficient 
equity  at  risk  for  the  entity  to  finance  its  activities  without  additional  subordinated  financial  support 
from  other  parties.  FIN  46R  applies  to  variable  interest  entities  (VIE’s)  created  after  December  31, 
2003, and to VIE’s in which an enterprise obtains an interest after that date. It applies in the first fiscal 
year  or  interim  period  ending  after  December  15,  2004  to  VIE’s  in  which  an  enterprise  holds  a 
variable interest that it acquired before January 1, 2004. We do not have any VIEs and, therefore, the 
adoption of FIN 46R will not have any  effect on our financial position, results of operations or cash 
flows. 

In December 2003, the SEC issued Staff Accounting Bulletin No. 104, Revenue Recognition 
(SAB 104), which updates the previously issued revenue recognition guidance in SAB 101, based on 
the Emerging Issues Task Force Issue 00-21, Revenue Arrangements with Multiple Deliverables.  If 
the  deliverables  in  a  sales  arrangement  constitute  separate  units  of  accounting  according  to  the 
EITF’s separation criteria, the revenue-recognition policy must be determined for each identified unit.  
If the arrangement is a single unit of accounting under the separation criteria, the revenue-recognition 
policy  must  be  determined  for  the  entire  arrangement.    The  issuance  of  SAB  104  has  not  had  any 
impact on our financial position, results of operations or cash flow. 

(18) 

Subsequent Events 

Dividend 
In  January  2004,  our  Board  of  Directors  approved  a  dividend  on  our  Class  A  and  Class  B 
common  stock  of  $0.07  per  share  for  the  fourth  quarter  of  2003.    The  dividend,  which  will  total 
approximately  $1.3  million,  will  be  paid  on  March  19,  2004  to  shareholders  of  record  on  March  5, 
2004. 

Acquisition 
In  January  2004,  we  acquired  one  Chrysler  and  Jeep  store  in  Reno,  Nevada,  which  has 
anticipated  annual  revenues  of  approximately  $55.0  million.    The  store  has  been  renamed  Lithia 
Chrysler Jeep of Reno. 

U.S. Bank Agreement 
In February 2004, our U.S. Bank N.A. agreement was amended to provide for a $50.0 million 
revolving line of credit for leased vehicles and equipment purchases, which expires January 31, 2006. 
Previously,  the  amount  available  under  this  line  of credit  was $35.0  million  and  it  was  set  to  expire 
January 31, 2005. 

F-27 

  
 
 
 
 
 
 
 
 
CORPORATE INFORMATION 

Annual Meeting 

The  Company’s  Annual  Meeting  of  Shareholders  will  be  held  at  4:30  P.M.,  Thursday,  April  29, 
4:30p.m., Rogue Valley Country Club, 2660 Hillcrest Road, Medford, Oregon, 97504.  Notice of the 
meeting  and  proxy statement  materials  are  being  sent  to  all  shareholders.   The  Company’s Annual 
Report on Form 10-K for the year ended December 31, 2004 includes all information as filed with 
the Securities and Exchange Commission, except exhibits. 

Shareholder Communications 

The Company welcomes your comments about its operations or any aspect of its business.  Please 
contact our Investor Relations Group at 1-541-776-6591. 

Description of Business: 

Automobile sales and service 

Corporate Headquarters: 

360 East Jackson Street, Medford, Oregon 97501 

Trading Information 
(As of March 8, 2004): 

(NYSE - LAD) 
18,633,759 shares issued and outstanding 
Class A 
Class B 

14,871,528 
3,762,231 

Auditors: 

KPMG LLP, Portland, Oregon 

Legal Counsel: 

Foster, Pepper and Tooze, Portland, Oregon 

Transfer Agent: 

Executive Officers: 

Computershare Trust Company 
350 Indian St., Suite 800 
Golden, Colorado 80401 

Sidney B. DeBoer, Chairman and Chief Executive Officer 
M.L. Dick Heimann, President and Chief Operating Officer 
R. Bradford Gray, Executive Vice President 
Bryan DeBoer, Executive Vice President 
Don Jones, Jr., Senior Vice President, Retail Operations 
Jeffrey B. DeBoer, Senior Vice President and Chief  
  Financial Officer  

Lithia Board of Directors: 

Sidney B. DeBoer 
M.L. Dick Heimann 
R. Bradford Gray 
Thomas R. Becker 
William J. Young 
Gerald F. Taylor 
Philip J. Romero 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
Safe Harbor Statement under the Private Securities Reform Act of 1995 

With the exception of historical information, the matters discussed or incorporated by 
reference in this Annual Report include forward-looking statements.  These statements 
are necessarily subject to risk and uncertainty.  Actual results could differ materially from 
those projected in these forward-looking statements as a result of certain risks including 
those set forth from time to time in the Company'’ filings with the SEC.  These risk 
factors include, but are not limited to, the cyclical nature of automobile sales and the 
intense competition in the automobile retail industry, the Company’s ability to negotiate 
profitable acquisitions, and the ability to secure manufacturer approvals for such 
acquisitions.