Quarterlytics / Consumer Cyclical / Auto - Dealerships / Lithia Motors

Lithia Motors

lad · NYSE Consumer Cyclical
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Ticker lad
Exchange NYSE
Sector Consumer Cyclical
Industry Auto - Dealerships
Employees 5001-10,000
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FY2004 Annual Report · Lithia Motors
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March 8, 2005

TO OUR SHAREHOLDERS:
Dick  and  I  want  to  thank  our  valued  shareholders  for  your  continued  support  of  our  company.   Lithia
was founded by a strong family of business people who have now grown to include not only the original
family,  who  are  still  in  charge  of  the  company,  but  also  a  large  family  of  over  5,000  employees  and
hundreds of dedicated shareholders.   We take great pride in our successes and are pleased to report
another successful year – the eighth for us as a public company.   Lithia’s performance in 2004 showed
overall  sales  growth  and  margin  improvements  across  all  business  lines,  particularly  in  the  used
vehicle, parts and service businesses.   The sales environment in 2004 showed mixed trends, however,
we were still able to maximize our profits through many strategic initiatives.   Earnings per share ended
up being 17 cents higher than the high end of our original guidance for the year.

Nationally,  new  vehicle  sales  were  volatile  from  month  to  month  due  to  a  fluctuating  incentive
environment.   Used vehicle sales have remained slow for the past three years. While we have a good
diversification  of  markets  across  thirteen  states,  a  few  of  the  markets  where  we  operate  remain
depressed compared to prior years.    We are encouraged by the fact that those markets appear to have
stabilized, though at lower levels. Long-term, we believe that we are in some of the best markets in the
country  and  that  there  is  good  potential  for  all  of  our  markets  to  demonstrate  healthy  growth  in  the
future.

Regardless  of  market  conditions,  Lithia’s  auto-retail  model  creates  margin  improvements  even  when
facing a difficult sales environment.  For the full-year 2004, we were able to increase margins across all
business  lines.   Our  year-over-year  total  gross  margin  improved  80  basis  points  to  16.8%  and  our
SG&A as a percentage of gross profit improved 160 basis points to 76.1%.   As a result, full-year 2004
operating  margins  improved  30  basis  points  to  3.5%.   This  is  the  third  consecutive  year  of  margin
improvements for our company.   Although same-store sales were down 2.7% for the year, total same-
store gross profits improved 1.9%.

Industry  observers  are  predicting  an  essentially  flat  new  vehicle  sales  environment  in  2005  with  an
improving used vehicle sales market.   We did see some signs of the improved used vehicle market in
the fourth quarter of 2004 with same-store sales improving 1.7%, and used vehicle margins improving
50 basis points from the fourth quarter of 2003.

The  direction  of  the  new  and  used  vehicle  market  is  difficult  to  predict  accurately  on  a  year-to-year
basis.   Lithia  has  a  strong  business  model  that  allows  the  company  to  benefit  regardless  of  the
operating environment.   The success of our business model was demonstrated in 2004 by total same-
store pre-tax profits that improved 16% in an environment where total same-store sales were down for
the company.  For 2005, we believe we are in a good position to continue our growth as we execute our
proven operating and acquisition strategy.

SIGNIFICANT EVENTS
During 2004, Lithia made some noteworthy accomplishments. We:

• 

• 

Produced growth in net income from continuing operations of 19.5% to $42.6 million;

Completed  the  acquisition  of  10  automotive  retail  stores  and  21  franchises  with  annual

revenues of approximately $340 million.   As of December 31, 2004, we operated 86 stores

with 25 brands of new vehicles in 13 western states;

•  Were  named  to  Fortune’s  list  of  America’s  Most  Admired  Company  survey,  capturing  the

No. 2 ranking in the Automotive Retailing/Services category.   The Fortune list ranked Lithia

as the category leader in “social responsibility,” one of eight key attributes used to measure

each business against its competition.

FINANCIAL OVERVIEW
Total revenues for 2004 reached $2.7 billion, growing 9% compared with $2.5 billion in 2003.  We have
a very strong balance sheet. Our long-term debt-to-total-capitalization ratio remains low at 20%, which
excludes cash, used vehicle flooring and real estate debt.   Discontinued operations resulted in a one-
cent gain, because the losses from these discontinued operations were more than offset by the gains
from the sale of these stores.  Since our IPO in December 1996, we have increased our revenues more
than nineteen fold.   Our book value per basic share has grown at a compounded annual rate of 26%
from $4.22 to $21.62 as of December 31, 2004.  The compounded annual growth rate (CAGR) in sales
was  45%  per  year;  net  income  42%  per  year;  and  EPS  20%  per  year.  Total  same-store  sales  have
grown  at  an  average  annual  rate  of  3.1%.   These  achievements  are  among  the  best  of  any  public
automotive retailer and demonstrate our position as a premier operator in our sector.

ACQUISITIONS
Lithia is a company that is dedicated to long-term growth.  Our growth plan includes increases in same-
store  sales  combined  with  additional  revenues  from  acquisitions.   We  believe  that  we  have  the  best
acquisition team in the industry. In 2004, we added approximately $340 million in annualized revenues
to  our  base  of  total  revenues  of  $2.5  billion  in  2003.   This  represents  growth  of  nearly  14%.   We
anticipate continued long-term revenue growth from acquisitions to increase annualized revenues by 10
- 15% per year in the years to come.   We target stores where we can improve operating performance
that  will  be  accretive  to  earnings  per  share  in  the  first  year.   We  focus  on  improving  the  operating
performance  of  each  store  by  utilizing  standardized  processes  that  deliver  measurable  results.   Each
new store is fully integrated into our system upon acquisition as a Lithia store.   This is as close as we
can get to opening or “greenfielding” new stores in what is a mature franchise system.

We  continue  to  focus  our  growth  in  70  markets  west  of  the  Mississippi,  typically  in  locations  with
franchises that are exclusive in their market, or that have a dominant market share position.  We have a
goal  to  exceed  the  market  share  and  customer  satisfaction  targets  provided  to  us  from  the
manufacturer,  within  the  initial  36  months  of  ownership.  We  accomplish  this  by  instituting  Lithia’s
uniform processes guided by industry recognized in-store leadership.   Building this way generally costs
less than buying platform groups, but takes strong support and training.

Lithia has operational teams that are now capable of integrating up to 2 stores a month or 24 per year.
These  teams  are  comprised  of  some  of  the  best  people  in  the  industry.   We  have  a  strong  financial
position with ample free cash flow, a 20% long-term debt to total capitalization ratio, and an acquisition

credit facility of $150 million.   Most of our growth is internally funded from free cash flow at the current
time.  We are in great shape to continue with our growth plans in the future.

LITHIA’S MISSION AND VISION STATEMENT

THE MISSION OF LITHIA, AMERICA'S CAR AND TRUCK STORE, IS TO BE THE
PREFERRED PROVIDER OF CARS AND TRUCKS AND RELATED SERVICES IN NORTH
AMERICA

Vision Statement - A statement of what we are striving to be

(cid:1)  Lithia envisions the future, develops and embraces a strategic plan, and ensures the

success of the plan.

(cid:1)  We strive for strong, sustainable and profitable growth.
(cid:1)  We  speak  a  common  language  and  execute  best-in-class  processes  in  all  of  our

operations.

(cid:1)  We  have  a  dynamic  and  dedicated  leadership  committed  to  the  standards  and  mission  of

Lithia.

(cid:1)  We  provide  opportunities  for  our  people  to  excel  and  grow  in  a  positive,  respectful  work

environment.

(cid:1)  Our customers choose us because of our professionalism, consistency, and the extra effort

we make to serve them.

(cid:1)  Our investors choose us because we are a sound investment.
(cid:1)  We  hold  ourselves  to  the  highest  ethical  standards  in  how  we  treat  our  customers,  our

stakeholders and each other.

INTERNAL CONTROLS
Lithia  committed  a  substantial  amount  of  resources  to  the  Sarbanes  Oxley  Section  404  certification
process  during  2004.   Under  Sarbanes  Oxley,  we  are  required  to  design,  implement  and  test  internal
policies  and  procedures.  Our  disclosure  controls  also  must  be  certified  to  ensure  our  financial
statements are accurate.   This examination was helpful in further refining our policies and procedures,
and as a result, we have a much stronger audit and control process.   We are proud to say that Lithia
has received a clean bill of health with no identified material weaknesses or significant deficiencies.

CONCLUSION
Of the three original public auto retailers, who were the pioneers of public auto retailing in 1996, only
Lithia remains under its original management and operating plan.  Our plan is well designed to grow the
company in a predictable and consistent manner.   Our operating model has proven itself over the last
eight  years  to  be  effective  and  reliable.   Lithia’s  continued  growth  and  margin  improvements
demonstrate  the  benefit  of  having  strong  operating  systems  and  a  group  of  employees  that  are
dedicated to raising the performance of our stores.  Our ability to integrate new stores, and improve the
performance of existing stores is better today than ever before.    We take our mission statement and
the points in our vision statement seriously, and that is why we list them here.  We are building Lithia for
long-term success, and we will continue to execute our plan with an eye towards what is best for the
long-term health of our company.

Sincerely,

Sidney B. DeBoer
Chairman and Chief Executive Officer

M. L. Dick Heimann
President and Chief Operating Officer

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C.  20549
FORM 10-K
___________________

[X]

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended: December 31, 2004
OR

   [  ]

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Commission File Number: 001-14733

LITHIA MOTORS, INC.
(Exact name of registrant as specified in its charter)

          Oregon

(State or other jurisdiction of incorporation

or organization)

360 E. Jackson Street, Medford, Oregon
(Address of principal executive offices)

93-0572810
(I.R.S. Employer
Identification No.)

97501
(Zip Code)

541-776-6899
(Registrant's telephone number including area code)

Securities registered pursuant to Section 12(b) of the Act:
Class A common stock, without par value

Securities registered pursuant to Section 12(g) of the Act: None
 (Title of Class)
__________ _________
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d)
of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the
Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days: Yes [X]    No [  ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained
herein,  and  will  not  be  contained,  to  the  best  of  Registrant's  knowledge,  in  definitive  proxy  or  information
statements incorporated by reference in Part III of this Form 10-K, or any amendment to this Form 10-K.   [  ]

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Act).
Yes [X ]    No [  ]

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant
was $215,949,919, computed by reference to the last sales price ($24.78) as reported by the New York Stock
Exchange  for  the  Registrant’s  Class  A  common  stock,  as  of  the  last  business  day  of  the  Registrant’s  most
recently completed second fiscal quarter (June 30, 2004).

The  number  of  shares  outstanding  of  the  Registrant's  common  stock  as  of  March  8,  2005  was:  Class  A:
15,352,102 shares and Class B: 3,762,231 shares.

Documents Incorporated by Reference
The Registrant has incorporated into Part III of Form 10-K, by reference, portions of its Proxy Statement for its
2005 Annual Meeting of Shareholders.

LITHIA MOTORS, INC.
2004 FORM 10-K ANNUAL REPORT
TABLE OF CONTENTS

PART I

Page

Item 1.

Business

Item 2.

Properties

Item 3.

Legal Proceedings

Item 4.

Submission of Matters to a Vote of Security Holders

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities

Item 6.

Selected Financial Data

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results
of Operations

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Financial Statements and Supplementary Data

Item 9.

Changes in and Disagreements With Accountants on Accounting and
Financial Disclosure

Item 9A.

Controls and Procedures

Item 9B.

Other Information

PART III

Item 10.

Directors and Executive Officers of the Registrant

Item 11.

Executive Compensation

Item 12.

Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters

Item 13.

Certain Relationships and Related Transactions

Item 14.

Principal Accountant Fees and Services

PART IV

Item 15.

Exhibits and Financial Statement Schedules

Signatures

1

2

13

14

14

14

15

16

29

31

31

31

31

32

32

32

32

32

32

33

Item 1.  Business

Forward Looking Statements and Risk Factors

PART I

Some  of  the  statements  under  the  sections  entitled  “Risk  Factors,”  “Management’s  Discussion  and
Analysis  of  Financial  Condition  and  Results  of  Operations”  and  “Business”  and  elsewhere  in  this
Form  10-K  constitute  forward-looking  statements.   In  some  cases,  you  can  identify  forward-looking
statements by terms such as “may,” “will,” “should,” “expect,” “plan,” “intend,” “forecast,” “anticipate,”
“believe,”  “estimate,”  “predict,”  “potential,”  and  “continue”  or  the  negative  of  these  terms  or  other
comparable terminology. The forward-looking statements contained in this Form 10-K involve known
and  unknown  risks,  uncertainties  and  situations  that  may  cause  our  actual  results,  level  of  activity,
performance  or  achievements  to  be  materially  different  from  any  future  results,  levels  of  activity,
performance  or  achievements  expressed  or  implied  by  these  statements.  Some  of  the  important
factors that could cause actual results to differ from our expectations are discussed in Exhibit 99.1 to
this Form 10-K.

Although we believe that the expectations reflected in the forward-looking statements are reasonable,
we cannot guarantee future results, levels of activity, performance or achievements. You should not
place undue reliance on these forward-looking statements.

Where You Can Find More Information

We  file  annual,  quarterly  and  special  reports,  proxy  statements  and  other  information  with  the
Securities  and  Exchange  Commission  (“SEC”)  under  the  Securities  Exchange  Act  of  1934  as
amended (the “Exchange Act”). You can inspect and copy our reports, proxy statements, and other
information filed with the SEC at the offices of the SEC’s Public Reference Room in Washington, D.C.
Please call the SEC at 1-800-SEC-0330 for further information on the Public Reference Room. The
SEC maintains an Internet site at http://www.sec.gov/ where you can obtain most of our SEC filings.
We also make available, free of charge on our website at www.lithia.com, our annual reports on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports
filed  or  furnished  pursuant  to  Section  13(a)  or  15(d)  of  the  Exchange  Act  as  soon  as  reasonably
practicable after they are filed electronically with the SEC.   The information found on our website is
not  part  of  this  Form  10-K.  You  can  also  obtain  copies  of  these  reports  by  contacting  Investor
Relations at 541-776-6591.

Compliance with Section 303A of the NYSE Listed Company Manual

We  confirm  that  we  submitted  a  Section  12(a)  CEO  certification  to  the  NYSE  in  2004.   We  also
confirm that we filed with the SEC the Chief Executive Officer and Chief Financial Officer certifications
required under Section 302 of the Sarbanes-Oxley Act in 2003.

Overview

We  are  a  leading  operator  of  automotive  franchises  and  retailer  of  new  and  used  vehicles  and
services.   As of March 10, 2005, we offered 25 brands of new vehicles through 172 franchises in 87
stores  in  the  Western  United  States  and  over  the  Internet.   As  of  March  10,  2005,  we  operated  16
stores  in  Oregon,  11  in  California,  11  in  Washington,  9  in  Texas,  7  in  Idaho,  7  in  Colorado,  7  in
Alaska, 6 in Nevada, 6 in Montana, 2 in South Dakota, 3 in Nebraska, 1 in Oklahoma and 1 in New
Mexico.  We  sell  new  and  used  cars  and  light  trucks;  sell  replacement  parts;  provide  vehicle
maintenance,  warranty,  paint  and  repair  services;  and  arrange  related  financing,  service  contracts,
protection products and credit insurance for our automotive customers.

2

We achieve gross margins above industry averages by selling a higher ratio of retail used vehicles to
new vehicles and by arranging finance and extended warranty contracts for a greater percentage of
our customers.  In 2004, we achieved a gross margin of 16.8%.

We  were  founded  in  1946  and  incorporated in  1968.  Our  two  senior  executives  have  managed  the
company for more than 30 years. Since our initial public offering in 1996, we have grown from 5 to 87
stores, primarily through an aggressive acquisition program, increasing annual revenues from $143
million in 1996 to $2.7 billion in 2004.   In addition, since our initial public offering through December
31, 2004, we have achieved compound annual growth rates of 45% per year for revenues, 42% per
year for net income and 20% per year for earnings per share, together with a 3.1% average annual
same store sales increase.

The Industry

At approximately $1.0 trillion in annual sales, automotive retailing is the largest retail trade sector in
the United States and comprises roughly 10% of the GDP. The industry is highly fragmented with the
100  largest  automotive  retailers  generating  approximately  16%  of  total  industry  revenues  in  2003.
The  number  of  franchised  stores  in  the  U.S.  has  declined  in  the  last  20  years  from  approximately
25,000 stores in 1983 to approximately 21,650 in 2003. In addition to these new vehicle outlets, used
vehicles  are  sold  by  approximately  53,000  independent  used  vehicle  dealers  and  through  casual
(person  to  person)  transactions.  New  vehicles  can  only  be  sold  through  automotive  retail  stores
franchised  by  auto  manufacturers.  These  franchise  stores  have  designated  trade  territories  under
state franchise law protection, which limits the number of new stores that can be opened in any given
area.

Consolidation  is  expected  to  continue  as  many  smaller  automotive  retailers  are  now  considering
selling or joining forces with larger retailer groups, given the large capital requirements necessary to
operate in today’s retail environment.  With many owners reaching retirement age, often without clear
succession plans, larger, well-capitalized automotive retailers provide an attractive exit strategy. We
believe these factors provide an attractive environment for continuing consolidation.

Unlike many other retailing segments, automotive manufacturers provide unparalleled support to the
automotive retailer. Manufacturers often bear the burden of markdown risks on slow-moving inventory
as they provide aggressive dealer and customer incentives to clear aged inventory in order to free the
inventory  pipeline  for  new  purchases.  In  addition,  an  automotive  retailer’s  cash  investment  in
inventory  is  relatively  small,  given  floorplan  financing  from  manufacturers.  Furthermore,
manufacturers provide low-cost financing for working capital and acquisitions and credit to consumers
to finance vehicle purchases, as well as pay retail prices to their dealers for servicing vehicles under
manufacturers’ warranties.

Sales  in  the  automotive  sector  are  affected  by  general  economic  conditions  including  rates  of
employment, income growth, interest rates and general consumer sentiment.

New vehicle sales usually decline during a weak economy; however, the higher margin service and
parts  business  typically  benefits  in  the  same  environment  because  consumers  tend  to  keep  their
vehicles longer.   Strong sales of new vehicles in recent years have provided a population of vehicles
for  future  service  and  parts  revenues.  Automotive  retailers  benefit  from  their  designation  as  an
exclusive  warranty  and  recall  service  provider  of  a  manufacturer.  For  the  typical  manufacturer’s
warranty, this provides an automotive retailer with a period of at least 3 years of repeat business for
service covered by warranty.  Extended warranties can add two or more years to this repeat servicing
period.

Profitability  amongst  automotive  retailers  can  vary  and  depends  in  part  on  product  mix,  effective
management of inventory, marketing, quality control and responsiveness to customers.  In 2003, new
vehicles accounted for an estimated 59.9% of industry revenues. The remaining 40.1% of revenues

3

were derived from used vehicles sales of 28.3% and service and parts sales of 11.8%.   Finance and
insurance sales are included in the new and used vehicle sales numbers.   Industry gross margins on
new vehicles were 5.4% in 2003.

Automotive retailers have much lower fixed overhead costs than automobile manufacturers and parts
suppliers.  Variable  and  discretionary  costs,  such  as  sales  commissions  and  personnel,  advertising
and  inventory  finance  expenses,  can  be  adjusted  to  match  new  vehicle  sales.  Variable  and
discretionary costs account for an estimated 60-65% of the industry’s total expenses. Moreover, an
automotive  retailer  can  enhance  its  profitability  from  sales  of  higher  margin  products  and  services.
Gross margins for the parts and service business are significantly higher at approximately 46%, given
the  labor-intensive  nature  of  the  product  category.  Gross  margins  for  finance  and  insurance  are
virtually 100% as they are fee driven income items. These supplemental, high margin products and
services provide substantial incremental revenue and net income, decreasing reliance on the highly
competitive new vehicle sales.

Store Operations

Each  store  is  its  own  profit  center  and  is  managed  by  an  experienced  general  manager  who  has
primary responsibility for inventory, advertising, pricing and personnel. In order to provide additional
support  for  improving  performance,  we  make  available  to  each  store  a  team  of  specialists  in  new
vehicle  sales,  used  vehicle  sales,  finance  and  insurance,  service  and  parts,  and  back-office
administration.

The following tables set forth information about our stores as of March 10, 2005:

State
Oregon ............................
California .........................
Texas...............................
Washington .....................
Colorado..........................
Alaska..............................
Idaho ...............................
Nebraska.........................
Nevada ............................
Montana ..........................
South Dakota ..................
Oklahoma........................
New Mexico.....................
     Total ...........................

Number of
Stores
16
11
9
11
7
7
7
  3
6
6
2
  1
  1
87

Store

Location

CALIFORNIA
  Concord
  Fresno

  Redding

  Vacaville
  Burlingame

  Salinas
  Santa Rosa

  Fairfield

Lithia Chrysler Jeep Dodge of Concord
Lithia Ford of Fresno
Lithia Nissan Hyundai of Fresno
Lithia Mazda Suzuki of Fresno
Lithia Chevrolet of Redding
Lithia Toyota of Redding
Lithia Toyota of Vacaville
Lithia Chrysler Jeep Dodge of

Burlingame

Chevrolet of Salinas
Lithia Chrysler Jeep Dodge of Santa
Rosa
Lithia Dodge of Fairfield

4

Number of
Franchises
35
25
19
18
14
11
12
   6
10
13
3
   2
   4
172

Percent of
Total
Annualized
Revenue
16%
15
13
12
8
8
7
6
5
5
3
1
1
100%

Franchises

Dodge, Dodge Truck, Chrysler, Jeep
Ford
Nissan, Hyundai
Mazda, Suzuki
Chevrolet
Toyota, Scion
Toyota, Scion
Chrysler, Dodge, Dodge Truck, Jeep

Chevrolet
Chrysler, Dodge, Dodge Truck, Jeep

Dodge, Dodge Truck

Year
Opened/
Acquired

1997
1997
1998
1997
1998
1998
1996
2002

2003
2003/2004

2003

Location

OREGON
  Eugene

  Grants Pass
  Klamath Falls

  Medford

  Oregon City
(Portland)
  Roseburg

  Springfield (Eugene)

COLORADO
  Aurora (Denver)

  Colorado Springs
  Englewood (Denver)
  Fort Collins

  Thornton (Denver)

WASHINGTON
  Bellevue (Seattle)

  Issaquah (Seattle)
  Kennewick

  Renton

  Richland
  Seattle
  Spokane

IDAHO
  Boise

  Caldwell
  Pocatello

  Twin Falls

NEVADA
  Reno

  Sparks

Store

Franchises

Lithia Chrysler Dodge of Eugene
Lithia Nissan of Eugene
Saturn of Eugene
Lithia’s Grants Pass Auto Center
Lithia Klamath Falls Auto Center

Dodge, Dodge Truck, Chrysler
Nissan
Saturn
Dodge, Dodge Truck, Chrysler, Jeep
Toyota, Scion, Dodge, Dodge Truck, Chrysler,

Lithia Chrysler Jeep Dodge
Lithia Honda
Lithia Nissan
Medford BMW
Lithia Toyota
Lithia Volkswagen
Saturn of Southwest Oregon

Jeep

Dodge, Dodge Truck, Chrysler, Jeep
Honda
Nissan
BMW
Toyota, Scion
Volkswagen
Saturn

Lithia Subaru of Oregon City
Lithia Ford Lincoln Mercury of Roseburg
Lithia Chrysler Jeep Dodge of Roseburg
Lithia Toyota of Springfield

Subaru
Ford, Lincoln, Mercury
Dodge, Dodge Truck, Chrysler, Jeep
Toyota, Scion

Lithia Dodge of Cherry Creek
Lithia Colorado Chrysler Jeep
Lithia Colorado Springs Jeep Chrysler
Lithia Centennial Chrysler Jeep
Lithia Chrysler of Fort Collins
Lithia Hyundai of Fort Collins
Lithia Volkswagen of Thornton

Dodge, Dodge Truck
Chrysler, Jeep
Jeep, Chrysler
Chrysler, Jeep
Dodge, Dodge Truck, Chrysler, Jeep
Hyundai
Volkswagen

Chevrolet Hummer of Bellevue

Chevrolet of Issaquah
Honda of Tri-Cities
Lithia Dodge of Tri-Cities
Lithia Chrysler Jeep Dodge of Renton
Lithia Hyundai of Renton
Lithia Ford of Tri-Cities
BMW Seattle
Lithia Camp Chevrolet
Lithia Camp Imports
Mercedes-Benz of Spokane

Chevrolet
Hummer
Chevrolet
Honda
Dodge, Dodge Truck
Chrysler, Jeep, Dodge, Dodge Truck
Hyundai
Ford
BMW
Chevrolet, Cadillac
Subaru, BMW
Mercedes

Lithia Ford of Boise
Chevrolet of Boise
Lithia Lincoln-Mercury of Boise
Chevrolet of Caldwell
Honda of Pocatello
Lithia Chrysler Dodge Hyundai of
  Pocatello
Chevrolet Cadillac of Twin Falls

Ford
Chevrolet
Lincoln, Mercury
Chevrolet
Honda
Chrysler, Dodge, Dodge Truck, Hyundai

Chevrolet, Cadillac

Lithia L/M/Audi Isuzu of Reno
Lithia Hyundai of Reno
Lithia Reno Subaru
Lithia Volkswagen of Reno
Lithia Chrysler Jeep of Reno
Lithia Sparks (satellite of Lithia Reno)

Audi, Lincoln, Mercury, Isuzu
Hyundai
Subaru
Volkswagen
Chrysler, Jeep
Suzuki, Lincoln, Mercury, Isuzu

5

Year
Opened/
Acquired

1996
1998
2000
Pre-IPO
1999

Pre-IPO
Pre-IPO
1998
1998
Pre-IPO
Pre-IPO
Pre-IPO

2002
1999
1999
1998

1999
1999
1999
1999
1999
1999
2002

2001
2002
2001
2000
1999
2000
2002
2000
2001
1998
1998
2003

2000
1999
1999
2001
2001
2001

2003

1997
1997
1999
1998
2004
1997

Location

SOUTH DAKOTA
  Sioux Falls

Store

Franchises

Chevrolet of Sioux Falls
Lithia Dodge of Sioux Falls

Chevrolet
Dodge, Dodge Truck

ALASKA
  Anchorage

  Fairbanks
  Wasilla

TEXAS
  San Angelo

  Odessa

  Midland

  Grapevine

NEBRASKA
  Omaha

MONTANA
  Missoula
  Billings
  Helena

  Great Falls

OKLAHOMA
  Broken Arrow

NEW MEXICO
   Santa Fe

Lithia Chrysler Jeep of Anchorage
Lithia Dodge of South Anchorage
Lithia Hyundai of Anchorage
Chevrolet of South Anchorage
BMW of Anchorage
Chevrolet Cadillac of Fairbanks
Chevrolet of Wasilla

Chrysler, Jeep
Dodge, Dodge Truck
Hyundai
Chevrolet, Saab
BMW
Chevrolet, Cadillac
Chevrolet

All American Chrysler Jeep Dodge of
 San Angelo
Honda of San Angelo
All American Chevrolet of San Angelo
All American Chrysler Jeep Dodge
 of Odessa
All American Chevrolet of Odessa
Lithia Toyota of Odessa
All American Dodge-Hyundai of Midland
All American Chevrolet of Midland
Lithia Dodge of Grapevine

Dodge, Dodge Truck, Jeep, Chrysler

Honda
Chevrolet
Dodge, Dodge Truck, Jeep, Chrysler

Chevrolet
Toyota, Scion
Dodge, Dodge Truck, Hyundai
Chevrolet
Dodge, Dodge Truck

Lithia Ford of Omaha
Mercedes-Benz of Omaha
Lithia Chrysler Jeep Dodge of Omaha

Ford
Mercedes
Chrysler, Jeep, Dodge, Dodge Truck

Lithia Auto Center of Missoula
Lithia Dodge of Billings
Chevrolet of Helena
Lithia Chrysler Dodge of Helena
Lithia Chrysler Jeep Dodge of Great
Falls
Honda of Great Falls

Chrysler, Dodge, Dodge Truck
Dodge, Dodge Truck
Chevrolet
Chrysler, Dodge, Dodge Truck
Dodge, Dodge Truck, Jeep

Honda

Lithia Dodge of Broken Arrow

Dodge, Dodge Truck

Lithia Chrysler Jeep Dodge of Santa Fe

Chrysler, Jeep, Dodge, Dodge Truck

Year
Opened/
Acquired

2000
2001

2001
2001
2003
2004
2004
2003
2004

2002

2002
2002
2002

2002
2004
2002
2002
2003

2002
2002
2005

2003
2003
2004
2004
2004

2004

2003

2004

6

New Vehicle Sales

In 2004, we sold 25 domestic and imported brands ranging from economy to luxury cars, sport utility
vehicles, minivans and light trucks.

Percent of
Total Revenue

Percent of
New Vehicle
 Sales in
2004

22.7%
14.0
4.9
4.4
2.1
1.8
1.8
1.7
1.5
1.4
0.7
0.5
0.3
0.1
*
     *
57.9%

39.6%
24.1
8.5
7.6
3.6
3.1
3.0
2.9
2.5
2.4
1.3
0.8
0.5
0.1
*
       *
100.0%

2000
34,349
$833,107
$24,254

Manufacturer

DaimlerChrysler (Chrysler, Dodge, Jeep, Dodge Trucks)
General Motors (Chevrolet, Saturn, Cadillac, Hummer)
Ford (Ford, Lincoln, Mercury)
Toyota, Scion
BMW
Hyundai
Nissan
Honda
Subaru
Volkswagen, Audi
Mercedes
Mazda
Suzuki
Isuzu
Volvo
Saab

* Less than 0.1%

Our unit and dollar sales of new vehicles from continuing operations were as follows:

New vehicle units……………………..
New vehicle sales (in thousands)…..
Average selling price…………………

2004

56,529
$1,589,613
$28,120

Year Ended December 31,
2002

2003

53,804
$1,441,000
$26,782

46,929
$1,218,364
$25,962

2001
37,190
$926,981
$24,926

We purchase our new car inventory directly from manufacturers, who allocate new vehicles to stores
based on the number of vehicles sold by the store on a monthly basis and by the store’s market area.
Accordingly, we rely on the manufacturers to provide us with vehicles that consumers desire and to
supply  us  with  such  vehicles  at  suitable  locations,  quantities  and  prices.   However,  high  demand
vehicles often are in short supply.  We attempt to exchange vehicles with other automotive retailers to
accommodate customer demand and to balance inventory.

We post the manufacturer’s suggested retail price (MSRP) on every vehicle, as required by law.   We
negotiate  the  final  sales  price  of  a  new  vehicle  individually with  the  customer.  We  sell  many  of  our
higher  volume  vehicles  under  our  “Promo  Price”  program.   This  program  markets  vehicles  at  an
affordable price that is less than MSRP.

Used Vehicle Sales

At each new vehicle store, we also sell used vehicles.   Used vehicle sales are an important part of
our  overall  profitability.  In  2004,  retail  used  vehicle  sales  generated  a  gross  margin  of  14.3%
compared  with  a  gross  margin  of  7.8%  for  new  vehicle  sales.   To  enhance  our  sales  efforts,  we
employ a used vehicle manager at each location.

Since  the  beginning  of  2002,  the  used  vehicle  market  has  been  negatively  impacted  by  strong
competition  from  the  new  vehicle  market,  with  heavy  manufacturer  incentives  in  the  form  of  cash
rebates and low interest financing. This trend continued throughout most of 2004.   Towards the end

7

                                             
of 2004, there were signs of an improvement in the pricing side of the used vehicle market as a result
of decreased supply.  Early indications are that this trend will continue into 2005.

We  have  implemented  new  procedures  in  the  used  vehicle  business  to  help  offset  recent  negative
trends as follows:

•  We  have  begun  conducting  our  own  local  used  vehicle  auctions  in  select  markets  and
managing  the  disposal  of  used  vehicles  at  larger  auctions.   We  no  longer  allow  individual
stores  to  dispose  of  their  excess  inventories  on  their  own.   The  process  is  centralized  and
controlled at the management level.

•  We have a “Used Vehicle Promo Pricing” strategy, which markets vehicles with a $99 down
payment  and  then  groups  vehicles  by  payment  level.   Vehicles  are  marked  with  clear  and
understandable  pricing,  which  reduces  haggling  and  speeds  up  the  sale  process.   This
strategy resolves the three biggest issues of price, down payment and monthly payment for
our customers and our sales personnel in a simple way.

Our used vehicle operations give us an opportunity to:

•  generate sales to customers financially unable or unwilling to purchase a new vehicle;
•  increase new and used vehicle sales by aggressively pursuing customer trade-ins; and
•  increase service contract sales and provide financing to used vehicle purchasers.

In 2004, we sold approximately 74 retail used vehicles for every 100 new vehicles sold.

In  addition  to  selling  late  model  used  cars,  as  do  other  new  vehicle  dealers,  our  stores  emphasize
sales  of  used  vehicles  three  to  ten  years  old.  These  vehicles  sell  for  lower  prices,  but  normally
generate greater margins.   We believe that selling a larger number of used vehicles makes us less
susceptible  to  the  effects  of  changes  in  the  volume  of  new  vehicle  sales  that  result  from  economic
conditions.

We acquire most of our used vehicles through customer trade-ins, but we also buy them at “closed”
auctions,  attended  only  by  new  vehicle  automotive  retailers  with  franchises  for  the  brands  offered.
These auctions offer off-lease, rental and fleet vehicles. We also buy used vehicles at “open” auctions
of repossessed vehicles and vehicles being sold by other automotive retailers.

In addition to selling used vehicles to retail customers, we wholesale to other automotive retailers and
to other wholesalers used vehicles in poor condition and vehicles that have not sold promptly.

Our used vehicle sales from continuing operations were as follows:

Retail used vehicle units……………………..
Retail used vehicle sales (in thousands)…...
Average selling price.................................. ..

Wholesale used vehicle units .................... …
Wholesale used vehicle sales (in

thousands)……………………………………
Average selling price…………………………

2004
41,802
$630,910
$15,093

Year Ended December 31,
2002
40,781
$594,256
$14,572

2001
35,845
$480,848
$13,415

2003
41,451
$603,096
$14,550

2000
29,866
$392,017
$13,126

23,137

25,982

24,475

18,081

15,967

$124,912
$5,399

$122,451
$4,713

$121,504
$4,964

$83,201
$4,602

$70,055
$4,387

Total used vehicle units ............................. …
Total used vehicle sales (in thousands)….…
Average selling price………………………….

64,939
$755,822
$11,639

67,433
$725,547
$10,760

65,256
$715,760
$10,968

53,926
$564,049
$10,460

45,833
$462,072
$10,082

8

Vehicle Financing, Extended Warranty and Insurance

We believe that arranging financing is critical to our ability to sell vehicles and related products and
services.  We provide a variety of financing and leasing alternatives to meet customer needs. Offering
customer  financing  on  a  “same  day”  basis  gives  us  an  advantage,  particularly  over  smaller
competitors who do not generate enough sales to attract our breadth of finance sources.

Because  of  greater  profit  margins  from  sales  of  finance  and  insurance  products,  we  try  to  arrange
financing  for  every  vehicle  we  sell.  Our  finance  and  insurance  managers  possess  extensive
knowledge  of  available  financing  alternatives  and  receive  training  in  determining  each  customer’s
financing  needs  so  that  the  customer  can  purchase  or  lease  a  vehicle.  The  finance  and  insurance
managers work closely with financing sources to quickly determine a customer’s credit status and to
confirm the type and amount of financing available to each customer.

In 2004, we had finance and insurance penetration for 81% of our new vehicle sales and 72% of our
retail used vehicle sales. Our average finance and insurance revenue per retail vehicle totaled $1,031
in 2004.

We  earn  a  portion  of  the  financing  charge  by  discounting  each  finance  contract  we  write  and
subsequently  sell  to  a  lender.  In  2004,  many  automobile  manufacturers  continued  to  offer  zero
percent financing as sales incentives to new vehicle purchasers. Zero percent financing reduces, but
does not eliminate, our per unit fee income from arranging financing, as we receive a fixed payment
from  the  manufacturers  in  connection  with  such  financing.  Many  customers  do  not  qualify  for  zero
percent  financing,  either  because  of  their  credit  standing  or  because  they  require  longer  financing
terms  than  offered  for  zero  percent  financing.  Incentive  financing  programs,  including  zero  percent
programs, usually offer cash rebates as an alternative to reduced interest rates.  A majority of eligible
customers elect to receive cash rebates instead of incentive financing, usually using the cash rebate
as  a  down  payment  to  complete  the  purchase  of  a  new  vehicle  with  little  or  no  cash  out  of  pocket.
We  have  been  able  to  increase  finance  and  insurance  revenue  per  vehicle,  despite  zero  percent
financing, due to higher penetration of other finance and insurance products.

We  usually  arrange  financing  for  customers  by  selling  the  contracts  to  outside  sources  on  a  non-
recourse basis to avoid the risk of default.   During 2004, we directly financed less than 0.01% of our
vehicle sales.

Our  finance  and  insurance  managers  also  market  third-party  extended  warranty  contracts  and
insurance  contracts  to  our  new  and  used  vehicle  buyers.  These  products  and  services  yield  higher
profit  margins  than  vehicle  sales  and  contribute  significantly  to  our  profitability.  Extended  warranty
contracts  provide  additional  coverage  for  new  vehicles  beyond  the  duration  or  scope  of  the
manufacturer’s warranty. The service contracts we sell to used vehicle buyers provide coverage for
certain major repairs.

We  also  offer  our  customers  third  party  credit  life  and  health  and  accident  insurance  when  they
finance an automobile purchase. We receive a commission on each policy sold.   We also offer other
products, such as protective coatings and automobile alarms.

Service, Body and Parts

Our  automotive  service,  body  and  parts  operations  are  an  integral  part  of  establishing  customer
loyalty  and  contribute  significantly  to  our  overall  revenue  and  profits.  We  provide  parts  and  service
primarily for the new vehicle brands sold by our stores, but we also service other vehicles.   In 2004,
our  service,  body  and  parts  operations  generated  $290.4  million  in  revenues,  or  10.6%  of  total
revenues.   We set prices to reflect the difficulty of the types of repair and the cost and availability of
parts.

9

The service, body and parts businesses provide important repeat revenues to the stores. We market
our  parts  and  service  products  by  notifying  the  owners  of  vehicles  when  their  vehicles  are  due  for
periodic  service.  This  encourages  preventive  maintenance  rather  than  post-breakdown  repairs.  We
offer  a  lifetime  oil  and  filter  service,  which,  in  2004,  was  purchased  by  36%  of  our  new  and  used
vehicle  buyers.  This  service  helps  us  retain  customers,  and  provides  opportunities  for  repeat  parts
and service business. Revenues from the service, body and parts departments are important during
economic  downturns  as  owners  tend  to  repair  their  existing  used  vehicles  rather  than  buy  new
vehicles during such periods.  This limits the effects of a drop in new vehicle sales that may occur in a
slow economic environment.

We operate eighteen collision repair centers: four in Texas, three in Oregon and two each in Idaho,
South Dakota and Alaska and one each in Washington, Montana, Colorado, Nevada, and Nebraska.

Marketing

We market ourselves as “America’s Car & Truck Store” and as “Driving America.”  We use most types
of advertising, including television, newspaper, radio, direct mail, and an Internet web site. Advertising
expense,  net  of  manufacturer  credits,  was  $18.3  million  during  2004,  with  40%  of  the  total  amount
used for print media, 17% for television, 13% for radio, 11% for Internet and 19% for direct mail and
other sources. We advertise to develop our image as a reputable automotive retailer, offering quality
service,  affordable  automobiles  and  financing  for  all  buyers.  The  automobile  manufacturers  pay  for
many of our advertising and marketing expenditures. The manufacturers also provide us with market
research, which assists us in developing our own advertising and marketing campaigns.   In addition,
our stores advertise discounts or other promotions to attract customers. By owning a cluster of stores
in a particular market, we save money from volume discounts and other media concessions. We also
participate  as  a  member  of  advertising  cooperatives  and  associations,  whose  members  pool  their
resources and expertise with manufacturers to develop advertising campaigns.

We  maintain  a  web  site  (www.lithia.com)  that  generates  leads  and  provides  information  for  our
customers. We use the Internet site as a marketing tool to familiarize customers with us, our stores
and  the  products  we  sell,  rather  than  to  complete  purchases.  Although  many  customers  use  the
Internet to research information about new vehicles, nearly all ultimately visit a store to complete the
sale and take delivery of the vehicle.  Our web site enables a customer to:

•  locate our stores and identify the new vehicle brands sold at each store;
•  view new and used vehicle inventory;
•  schedule service appointments;
•  view Kelley Blue Book values;
•  visit our investor relations site; and
•  view employment opportunities.

We emphasize customer satisfaction and strive to develop a reputation for quality and fairness. We
train our sales personnel to identify an appropriate vehicle for each of our customers at an affordable
price.

We believe that our “Driving America” customer-oriented plan differentiates us from other automotive
retail stores.

Management Information System

We  consolidate,  process  and  maintain  financial  information,  operational  and  accounting  data,  and
other  related  statistical  information  on  centralized  computers  at  our  headquarters.   We  have  a  fully
operational intranet with each store directly connected to headquarters. Our systems are based on an
ADP platform for the main database, and information is processed and analyzed utilizing customized

10

financial  reporting  software  from  Hyperion  Solutions.  Senior  management  can  access  detailed
information from all of our locations regarding:

•  inventory;
•  cash balances;
•  total unit sales and mix of new and used vehicle sales;
•  lease and finance transactions;
•  sales of ancillary products and services;
•  key cost items and profit margins; and
•  the relative performance of the stores.

Each  store’s  general  manager  has  access  to  this  same  information.   With  this  information,  we  can
quickly analyze the results of operations, identify trends and focus on areas that require attention or
improvement.  Our  management  information  system  also  allows  our  general  managers  to  respond
quickly  to  changes  in  consumer  preferences  and  purchasing  patterns,  maximizing  our  inventory
turnover.

Our  management  information  system  is  particularly  important  to  successfully  operating  new  stores.
Following  each  acquisition,  we  immediately  install  our  management  information  system  at  each
location.  This  quickly  makes  financial,  accounting  and  other  operational  data  easily  available
throughout  the  company.   With  this  information,  we  can  more  efficiently  execute  our  operating
strategy at the new store.

Franchise Agreements

Each  of  our  store  subsidiaries signs  a  franchise (or dealer sales and service) agreement with each
manufacturer of the new vehicles it sells.

The typical automobile franchise agreement specifies the locations within a designated market area
at which the store may sell vehicles and related products and perform certain approved services. The
designation of such areas and the allocation of new vehicles among stores are at the discretion of the
manufacturer. Franchise agreements do not guarantee exclusivity within a specified territory, but do
have some protection under state laws.

A franchise agreement may impose requirements on the store with respect to:

•  the showroom;
•  service facilities and equipment;
•  inventories of vehicles and parts;
•  minimum working capital;
•  training of personnel; and
•  performance standards for sales volume and customer satisfaction.

Each manufacturer closely monitors compliance with these requirements and requires each store to
submit monthly and annual financial statements.  Franchise agreements also grant a store the right to
use and display manufacturers’ trademarks, service marks and designs in the manner approved by
each manufacturer.

Most  franchise  agreements  are  generally  renewed  after  one  to  five  years,  and,  in  practice,  have
indefinite  lives.  Some  franchise  agreements,  including  those  with  DaimlerChrysler,  have  no
termination  date.  Historically,  all  of  our  agreements  have  been  renewed  and  we  expect  that
manufacturers  will  continue  to  renew  them  in  the  future.   In  addition,  state  franchise  laws  limit  the
ability of manufacturers to terminate or fail to renew automotive franchises. Each franchise agreement
authorizes at least one person to manage the store’s operations.

11

The  typical  franchise  agreement  provides  for  early  termination  or  non-renewal  by  the  manufacturer
upon:

•   a change of management or ownership without manufacturer consent;
•   insolvency or bankruptcy of the dealer;
•   death or incapacity of the dealer/manager;
•   conviction of a dealer/manager or owner of certain crimes;
•  misrepresentation  of  certain  information  by  the  store,  dealer/manager  or  owner  to  the

manufacturer;

•   failure to adequately operate the store;
• 
•   poor sales performance or low customer satisfaction index scores.

failure to maintain any license, permit or authorization required for the conduct of business; or

We sign master framework agreements with most manufacturers that impose additional requirements
on our stores.  See Exhibit 99.1 “Risk Factors” for further details.

Competition

The  retail  automotive  business  is  highly  competitive,  consisting  of  a  large  number  of  independent
operators, many of whom are individuals, families and small retail groups. We compete primarily with
other  automotive  retailers,  both  publicly  and  privately-held,  near  our  store  locations.   In  addition,
regional and national car rental companies operate retail used car lots to dispose of their used rental
cars.

Vehicle  manufacturers  have  designated  specific  marketing  and  sales  areas  within  which  only  one
dealer of a vehicle brand may operate.  In addition, our franchise agreements typically limit our ability
to  acquire  multiple  dealerships  of  a  given  brand  within  a  particular  market  area.  Certain  state
franchise  laws  also  restrict  us  from  relocating  our  dealerships  or  establishing  new  dealerships  of  a
particular brand within any area that is served by another dealer with the same brand.  Accordingly, to
the extent that a market has multiple dealers of a particular brand, as many of our key markets do, we
are subject to significant intra-brand competition.

We  are  larger  and  have  more  financial  resources  than  most  private  automotive  retailers  with  which
we  currently  compete  in  most  of  our  regional  markets.  We  compete  directly  with  retailers  like
ourselves  in  our  metropolitan  markets  like  Denver,  Colorado,  Seattle,  Washington  and  Concord,
California.  As  we  enter  other  markets,  we  may  face  competitors  that  are  larger  or  have  access  to
greater  financial  resources.   We  do  not  have  any  cost  advantage  in  purchasing  new  vehicles  from
manufacturers.   We  rely  on  advertising  and  merchandising,  sales  expertise,  service  reputation  and
location of our stores to sell new vehicles.

In addition to competition for the sale of vehicles, we expect increased competition for the acquisition
of  other  stores.  With  respect  to  each  brand  of  vehicles  we  market,  we  have  faced  only  limited
competition with respect to our acquisitions to date, primarily from privately-held automotive retailers.
Other publicly-owned automotive retailers with significant capital resources may enter our current and
targeted market areas in the future.

Regulation

Our  business  is  subject  to  extensive  regulation,  supervision  and  licensing  under  federal,  state  and
local  laws,  ordinances  and  regulations.  State  and  federal  regulatory  agencies,  such  as  the
Department of Motor Vehicles, the Occupational Safety and Health Administration, the EEOC (Equal
Employment  Opportunity  Commission)  and  the  U.S.  Environmental  Protection  Agency,  have
jurisdiction  over  the  operation  of  our  stores,  service  centers,  collision  repair  shops  and  other
operations.  They  regulate  matters  such  as  consumer  protection,  workers’  safety  and  air  and  water
quality.

12

Laws  also  protect  franchised  automotive  retailers  from  the  unequal  bargaining  power  held  by  the
manufacturers.  Under those laws, a manufacturer may not:

•  terminate or fail to renew a franchise without good cause; or
•  prevent any reasonable changes in the capital structure or financing of a store.

Manufacturers  may  object  to  a  sale  of  a  store  or  change  of  management  based  on  character,
financial ability or business experience of the proposed new operator.

Automotive retailers and manufacturers are also subject to laws to protect consumers, including so-
called “Lemon Laws.”  Most “Lemon Laws” require a manufacturer to replace a new vehicle or accept
it for a full refund within a set time period after initial purchase if:

•  the vehicle does not conform to the manufacturer’s express warranties; and
•  the  automotive  retailer  or  manufacturer,  after  a  reasonable  number  of  attempts,  is  unable  to

correct or repair a defect.

We  must  provide  written  disclosures on  new  vehicles  of  mileage and  pricing  information. Financing
and insurance activities are subject to credit reporting, debt collection, truth-in-lending and insurance
industry regulation.

Our business, particularly parts, service and collision repair operations, involves hazardous or toxic
substances  or  wastes,  such  as  motor  oil,  waste  motor  oil  and  filters,  transmission  fluid,  antifreeze,
Freon,  waste  paint  and  lacquer  thinner,  batteries,  solvents,  lubricants,  degreasing  agents,  gasoline
and  diesel  fuels.  Federal,  state  and  local  authorities  establishing  health  and  environmental  quality
standards regulate the handling, storage, treatment, recycling and disposal of hazardous substances
and wastes and remediation of contaminated sites, both at our facilities and at sites to which we send
hazardous or toxic substances or wastes for treatment, recycling or disposal.  We are aware of limited
contamination at certain of our current and former facilities, and we are in the process of conducting
investigations and/or remediation at some of these properties. Based on our current information, any
costs  or  liabilities  relating  to  such  contamination,  other  environmental  matters  or  compliance  with
environmental  regulations  are  not  expected  to  have  a  material  adverse  effect  on  our  results  of
operations  or  financial  condition.  There  can  be  no  assurances,  however,  that  (i)  additional
environmental matters will not arise or that new conditions or facts will not develop in the future at our
current or formerly owned or operated facilities, or at sites that we may acquire in the future, or that
(ii)  these  matters,  conditions  or  facts  will  not  result  in  a  material  adverse  effect  on  our  results  of
operations or financial condition.

Employees

As of December 31, 2004, we employed approximately 5,187 persons on a full-time equivalent basis.
Employees  in  the  service  and  parts  department  at  our  Dodge  store  in  Concord,  California  are
represented by a union collective bargaining agreement.  We believe we have good relationships with
our employees.

Item 2.  Properties

Our  stores  and  other  facilities  consist  primarily  of  automobile  showrooms,  display  lots,  service
facilities,  eighteen  collision  repair  and  paint  shops,  rental  agencies,  supply  facilities,  automobile
storage lots, parking lots and offices.   We believe our facilities are currently adequate for our needs
and are in good repair.   We own some of our properties, but also lease many properties, providing
future flexibility to relocate our retail stores as demographics change.   Most leases give us the option
to renew the lease for one or more lease extension periods.  We also hold some undeveloped land for
future expansion.

13

Item 3.  Legal Proceedings
We are party to numerous legal proceedings arising in the normal course of our business.   While we
cannot predict with certainty the outcomes of these matters, we do not anticipate that the resolution of
these proceedings will have a material adverse effect on our business, results of operations, financial
condition, or cash flows.

On April 28, 2004, a lawsuit was filed against us in the United States District Court for the District of
Oregon:   Robert  Allen,  et  al.,  vs.  Lithia  Motors,  Inc.,  et  al.,  Civil  Case  No.  04-03032-CO.   The
complaint seeks money damages from us for alleged federal and state RICO violations, violation of
Oregon's Unlawful Trade Practices Act and fraud, with respect to arranging the financing of vehicles.
Each of the 23 Allen plaintiffs seeks stated actual damages ranging from $733 to $20,859, damages
for  mental  distress  ranging  from  $10,000  to  $250,000,  and  punitive  damages  of  $1,500,000.  With
statutory  penalties,  the  Allen  plaintiffs  seek  actual  damages  that  total  less  than  $250,000,  trebled,
approximately  $3.0  million  in  mental  distress  claims  and  punitive  damages  of  $34.5  million.
Management  believes  that  if  damages  were  assessed,  most  would  be  covered  by  insurance.  The
case  is  still  in  its  pleading  stage and no depositions or document production has yet occurred.   We
intend to vigorously defend this matter and management believes that the likelihood of a judgment for
the amount of damages sought is remote.

Item 4.  Submission of Matters to a Vote of Security Holders

No  matters  were  submitted  to  a  vote  of  our  shareholders  during  the  quarter  ended  December  31,
2004.

PART II

Item  5.Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer

Purchases of Equity Securities

Our  Class A  common  stock  trades  on  the  New  York  Stock  Exchange  under  the  symbol  LAD. T h e
following table presents the high and low sale prices for our Class A common stock, as reported on
the New York Stock Exchange Composite Tape for each of the quarters in 2003 and 2004:

2004
Quarter 1
Quarter 2
Quarter 3
Quarter 4

2003
Quarter 1
Quarter 2
Quarter 3
Quarter 4

$

$

High
30.79
28.86
24.93
26.95

16.05
17.35
24.20
25.95

$

$

Low
24.60
23.29
20.55
20.04

10.92
10.81
15.55
19.75

The  number  of  shareholders  of  record  and  approximate  number  of  beneficial  holders  of  Class  A
common  stock  at  March  8,  2005  was  1,536  and  3,300,  respectively.   All  shares  of  Lithia’s  Class  B
common stock are held by Lithia Holding Company LLC.

We declared and paid a dividend of $0.07 per share of Class A and Class B common stock for each
of the second, third and fourth quarters of 2003 and the first quarter of 2004, totaling approximately
$1.3 million each quarter.  In addition, we declared and paid a dividend of $0.08 per share of Class A
and  Class  B  common  stock  for  each  of  the  second,  third  and  fourth  quarters  of  2004,  totaling
approximately $1.5 million per quarter.

We currently intend to continue paying quarterly dividends similar to those paid in 2004. The payment
of any dividends is subject to the discretion of our Board of Directors.   Pursuant to our $150 million
credit  agreement  with  DaimlerChrysler  Services  North  America  LLC  and  Toyota  Motor  Credit
Corporation, total dividends and repurchases of our common stock cannot exceed $18.0 million over

14

the  term  of  the  agreement.   To  date,  over  the  term  of  the  agreement,  we  have  paid  dividends  and
repurchased  stock  totaling  $8.4  million.  This  credit  agreement  expires  May  1,  2007.  We  did  not
repurchase any shares of our common stock during the fourth quarter of 2004.

Information regarding securities authorized for issuance under equity compensation plans is included
in Item 12.

Item 6.  Selected Financial Data

You should read the Selected Financial Data in conjunction with Item 7. “Management’s Discussion
and  Analysis  of  Financial  Condition  and  Results  of  Operations,”  our  Consolidated  Financial
Statements  and  Notes  thereto  and  other  financial  information  contained  elsewhere  in  this  Annual
Report on Form 10-K.

(In thousands, except per share amounts)
Consolidated Statement of Operations

2004

Year Ended December 31,
2002

2003

2001

2000

Data:
  Revenues:
    New vehicle
    Used vehicle
    Finance and insurance
    Service, body and parts
    Fleet and other
      Total revenues
  Cost of sales
  Gross profit
  Selling, general and administrative
  Depreciation and amortization
  Income from operations
  Floorplan interest expense
  Other interest expense
  Other income (expense), net
  Income from continuing operations before

income taxes

  Income taxes
  Income from continuing operations
  Income (loss) from discontinued

operations, net of tax

  Net income
Basic income per share from continuing

operations

Basic income (loss) per share from

discontinued operations
Basic net income per share
Shares used in basic per share
Diluted income per share from continuing

operations

Diluted income per share from
discontinued operations
Diluted net income per share
Shares used in diluted per share

(In thousands)
Consolidated Balance Sheet Data:
  Working capital
  Inventories
  Total assets
  Flooring notes payable
  Current maturities of long-term debt
  Long-term debt, less current maturities
  Total stockholders’ equity

$

$

$

$

$

$

$ 1,589,613
755,822
290,386
101,374
8,592
2,745,787
2,285,851
459,936
349,946
13,143
96,847
(16,702)
(9,174)
(1,520)

$ 1,441,000
725,547
251,316
89,982
5,657
2,513,502
2,110,393
403,109
313,289
9,593
80,227
(13,997)
(6,081)
(951)

69,451
(26,878)
42,573

98
42,671

2.27
0.00

2.27
18,773

$

$

$

59,198
(23,561)
35,637

(90)
35,547

1.95

(0.01)
        1.94
18,289

$

$

$

$

1,218,364
715,760
216,382
77,776
43,114
2,271,396
1,913,704
357,692
280,310
7,192
70,190
(10,775)
(5,985)
(589)

52,841
(20,480)
32,361

(45)
    32,316

1.88

0.00
        1.88
17,233

$

$

$

$

926,981
564,049
173,114
62,856
40,593
1,767,593
1,478,528
289,065
224,501
8,690
55,874
(13,652)
(7,546)
(298)

34,378
(13,270)
21,108

646
   21,754

1.58

0.05
       1.63
13,371

$

$

$

$

  833,107
462,072
149,963
52,394
57,491
1,555,027
1,303,800
251,227
182,591
7,125
61,511
(16,532)
(7,629)
803

38,153
(14,690)
23,463

850
    24,313

1.72

0.06
        1.78
13,652

2.12

$

1.92

$

1.84

$

1.55

$

1.70

$

$

0.01
2.13
20,647

2004

126,177
536,653
1,256,904
450,859
6,565
267,310
405,946

0.00
        1.92
18,546

$

0.00
        1.84
17,598

$

0.05
      1.60
13,612

As of December 31,
2002

2003

$

160,066
445,281
1,102,782
435,228
14,299
178,467
358,926

$

126,308
445,908
942,049
427,635
4,466
104,712
319,993

2001

104,834
275,398
662,944
280,947
10,203
95,830
203,497

$

$

0.06
        1.76
13,804

2000

    98,917
314,290
628,003
314,137
5,342
72,586
181,775

15

Item  7.  Management's  Discussion  and  Analysis  of  Financial  Condition  and  Results  of

Operations

You  should  read  the  following  discussion  in  conjunction  with  Item  1.  “Business,”  our  Consolidated
Financial Statements and Notes thereto and Exhibit 99.1 “Risk Factors.”

Overview
Our auto-retail model is focused on acquiring average performing new vehicle franchised stores and
then integrating and improving them.   Our goal is to maximize the operations of all four departments
of every store we acquire.   We have had success with this strategy since our initial public offering in
late 1996.   While our strategy has not changed over the last eight years, our ability to integrate and
improve  the  stores  that  we  acquire  has  increased  dramatically.  We  have  also  developed  a  better
process for identifying acquisition targets that fit our operating model.   Our cash position, substantial
lines of credit, plus an experienced and well-trained staff are all available to facilitate our continued
growth as the opportunities develop.

In keeping with this model, we acquired 10 stores with 21 franchises during 2004 with total estimated
annual revenues of approximately $340 million.

Historically, new vehicle sales have accounted for over half of our total revenues but less than one-
third of total gross profit.   We use a volume-based strategy for new vehicle sales that was initiated in
2002. This strategy complements the goal of most auto manufacturers, which have continued to offer
a high level of cash or other incentives on purchases.

For 2005, we expect that manufacturers will continue to offer incentives on new vehicle sales through
a combination of rebates and low interest rate loans to consumers.

Since  the  beginning  of  2002,  the  used  vehicle  market  has  been  negatively  impacted  by  strong
competition  from  the  new  vehicle  market,  with  heavy  manufacturer  incentives  in  the  form  of  cash
rebates and low interest financing. This trend in weak used vehicle unit demand continued throughout
2004.  We  have  implemented  new  procedures  in  the  used  vehicle  business  to  help  offset  recent
negative trends as follows:

•  We  have  begun  conducting  our  own  local  used  vehicle  auctions  in  select  markets  and
managing  the  disposal  of  used  vehicles  at  larger  auctions.   We  no  longer  allow  individual
stores  to  dispose  of  their  excess  inventories  on  their  own.   The  process  is  centralized  and
controlled at the management level.

•  We utilize a “Used Vehicle Promo Pricing” strategy, which markets vehicles with a $99 down
payment  and  then  groups  vehicles  by  payment  level.   Vehicles  are  marked  with  clear  and
understandable  pricing,  which  reduces  haggling  and  speeds  up  the  sale  process.   This
strategy resolves the three biggest issues of price, down payment and monthly payment for
our customers and our sales personnel in a simple way.

In addition, as a complement to our ongoing used vehicle operation at each store, we use specialists
in our support services group to increase the acquisition of used vehicles.   We believe that this will
help bolster sales volumes in the 3 to 7 year old vehicle range.

16

Results of Continuing Operations

Certain revenue, gross margin and gross profit information by product line was as follows for 2004,
2003 and 2002:

 2004
New vehicles ..........................................................................................
Used vehicles .........................................................................................
Finance and insurance(1) ........................................................................
Service, body and parts .........................................................................
Fleet and other…………………………………………………………….

 2003
New vehicles ..........................................................................................
Used vehicles .........................................................................................
Finance and insurance(1) ........................................................................
Service, body and parts .........................................................................
Fleet and other…………………………………………………………….

 2002
New vehicles ..........................................................................................
Used vehicles .........................................................................................
Finance and insurance(1) ........................................................................
Service, body and parts .........................................................................
Fleet and other…………………………………………………………….

 (1)    Reported net of anticipated cancellations.

Percent of
Total Revenues

57.9%
27.5
3.7
10.6
0.3

Percent of
Total Revenues

57.3%
28.9
3.6
10.0
0.2

Percent of
Total Revenues

53.6%
31.6
3.4
9.5
1.9

Gross
Margin
7.8%

12.4
99.6
48.1
14.0

Gross
Margin
7.7%

11.5
99.7
47.2
19.1

Gross
Margin
8.5%

10.1
99.4
48.0
2.1

Percent of Total
Gross Profit
27.0%
20.3
22.0
30.4
0.3

Percent of Total
Gross Profit
27.4%
20.6
22.3
29.4
0.3

Percent of Total
Gross Profit
28.9%
20.1
21.6
29.1
0.3

The following table sets forth selected condensed financial data expressed as a percentage of total
revenues for the periods indicated below.

Lithia Motors, Inc. (1)

Revenues:
  New vehicle
  Used vehicle
  Finance and insurance
  Service, body and parts
  Fleet and other
    Total revenues
Gross profit
Selling, general and administrative expenses
Depreciation and amortization
Income from operations
Floorplan interest expense
Other interest expense
Other expense, net
Income from continuing operations before taxes
Income tax expense
Income from continuing operations

(1)  The percentages may not add due to rounding.

Year Ended December 31,
2003

2004

2002

57.9%
27.5
3.7
10.6
0.3
100.0%
16.8
12.7
0.5
3.5
0.6
0.3
0.1
2.5
1.0
1.6%

57.3%
28.9
3.6
10.0
0.2
100.0%
16.0
12.5
0.4
3.2
0.6
0.2
0.0
2.4
0.9
1.4%

53.6%
31.6
3.4
9.5
1.9
100.0%
15.7
12.3
0.3
3.1
0.5
0.3
0.0
2.3
0.9
1.4%

17

                                      
                        
The following tables set forth the changes in our operating results from continuing operations in 2004
compared to 2003 and in 2003 compared to 2002:

(In Thousands)
Revenues:
  New vehicle
  Used vehicle
  Finance and insurance
  Service, body and parts
  Fleet and other
    Total revenues
Cost of sales
Gross profit
Selling, general and administrative
Depreciation and amortization
Income from operations
Floorplan interest expense
Other interest expense
Other expense, net
Income from continuing operations before

income taxes
Income tax expense
Income from continuing operations

New units sold
Average selling price per new vehicle

Used units sold
Average selling price per used vehicle

Finance and insurance sales per retail unit

(In thousands)
Revenues:
  New vehicle
  Used vehicle
  Finance and insurance
  Service, body and parts
  Fleet and other
    Total revenues
Cost of sales
Gross profit
Selling, general and administrative
Depreciation and amortization
Income from operations
Floorplan interest expense
Other interest expense
Other expense, net
Income from continuing operations before

income taxes
Income tax expense
Income from continuing operations

Year Ended
December 31,

2004

2003

Increase
(Decrease)

%
Increase
(Decrease)

$

$

$

$

$

$

$

$

$

$

$

$

$

$

1,589,613
755,822
101,374
290,386
8,592
2,745,787
2,285,851
459,936
349,946
13,143
96,847
(16,702)
(9,174)
(1,520)

1,441,000
725,547
89,982
251,316
5,657
2,513,502
2,110,393
403,109
313,289
9,593
80,227
(13,997)
(6,081)
(951)

69,451
26,878
42,573

$

59,198
23,561
35,637

Year Ended
December 31,

2004

2003

56,529
28,120

64,939
11,639

1,031

$

$

$

53,804
26,782

67,433
10,760

945

Year Ended
December 31,

2003

2002

$

1,441,000
725,547
89,982
251,316
5,657
2,513,502
2,110,393
403,109
313,289
9,593
80,227
(13,997)
(6,081)
(951)

1,218,364
715,760
77,776
216,382
43,114
2,271,396
1,913,704
357,692
280,310
7,192
70,190
(10,775)
(5,985)
(589)

59,198
23,561
35,637

$

52,841
20,480
      32,361

$

148,613
30,275
11,392
39,070
2,935
232,285
175,458
56,827
36,657
3,550
16,620
2,705
3,093
569

10,253
3,317
6,936

Increase
(Decrease)
2,725
1,338

(2,494)
879

86

Increase
(Decrease)

222,636
9,787
12,206
34,934
(37,457)
242,106
196,689
45,417
32,979
2,401
10,037
3,222
96
362

6,357
3,081
3,276

10.3%
4.2
12.7
15.5
51.9
9.2
8.3
14.1
11.7
37.0
20.7
19.3
50.9
59.8

17.3
14.1
19.5%

%
Increase
(Decrease)
5.1%
5.0%

(3.7)%
8.2%

9.1%

%
Increase
(Decrease)

18.3%
1.4
15.7
16.1
(86.9)
10.7
10.3
12.7
11.8
33.4
14.3
29.9
1.6
61.5

12.0
15.0
10.1%

18

New units sold
Average selling price per new vehicle

Used units sold
Average selling price per used vehicle

Finance and insurance sales per retail unit

Year Ended
December 31,

2003

2002

53,804
26,782

67,433
10,760

945

$

$

$

46,929
25,962

65,256
10,968

887

$

$

$

Increase
(Decrease)
6,875
820

2,177
(208)

58

$

$

$

%
Increase
(Decrease)
14.6%
3.2%

3.3%
(1.9)%

6.5%

Revenues
Total  revenues  increased  9.2%  and  10.7%,  respectively,  in  2004  compared  to  2003  and  in  2003
compared to 2002, primarily as a result of acquisitions.  In addition, increases in the average new and
used vehicle sales prices in 2004 compared to 2003 and in the average new vehicle sales prices in
2003  compared  to  2002  contributed  to  the  revenue  increases.  The  2004  increase  was  offset  by  a
same-store  sales  decline  of  2.4%,  while  2003  had  a  1.2%  same-store  sales  increase.   Same-store
sales percentage increases (decreases) were as follows:

New vehicles
Used vehicles
Finance and insurance
Service, body and parts
Total sales

2004 compared to 2003
(2.4)%
(5.7)
1.9
3.0
(2.4)

2003 compared to 2002
6.2%
(8.8)
5.1
0.7
1.2

Same-store sales are calculated by dealership comparing only those months that contain full-month
operating data.

The automotive retailing industry reported an increase in new vehicle sales of approximately 1.5% in
2004 and a decline of 1.0% in 2003.

Our new vehicle same store sales were down in 2004 because of a slower sales environment in our
markets  and  a  difficult  comparison  from  the  prior  year  of  up  6.2%.  Used  vehicle  same  store  sales
were  negatively  affected  in  both  2004  and  2003  because  of  continued  manufacturer  incentives  on
new vehicles which led to continued weakness in the used vehicle market.

Penetration rates for certain products were as follows:

Finance and insurance
Service contracts
Lifetime oil change and filter

2004
77%
43
36

2003
75%
41
34

2002
75%
40
30

The improvements in same-store service, body and parts revenue in 2004 compared to 2003 and in
2003  compared  to  2002  were  a  result  of  our  continued  focus  on  service-advisor  training  and  our
Lifetime Oil Program.   We continue to experience positive same-store sales growth in the customer-
pay side of the business. Conversely, improvements in the quality of Chrysler, General Motors, Ford
and Toyota vehicles, which comprise approximately 80% of our total new vehicle sales, have resulted
in  declines  in  warranty  work  for  these  brands.  Other  brands  continue  to  demonstrate  increases  in
same-store warranty sales.

Fleet and other sales include both fleet sales and fees received for delivering vehicles on behalf of
the manufacturer, the U.S. military, rent-a-car companies or leasing companies.

19

Gross Profit
Gross profit increased $56.8 million in 2004 compared to 2003 and increased $45.4 million in 2003
compared to 2002 due primarily to increased total revenues, as well as increases in our overall gross
margin. Gross margins achieved were as follows:

New vehicles .......................................................
Retail used vehicles............................................
Wholesale used vehicles ....................................
Finance and insurance .......................................
Service and parts ................................................
Overall ................................................................

New vehicles .......................................................
Retail used vehicles............................................
Wholesale used vehicles ....................................
Finance and insurance .......................................
Service and parts ................................................
Overall ................................................................

 Year Ended December 31,

2004

7.8%

14.3
2.9
99.6
48.1
16.8

2003

7.7%

13.8
(0.2)
99.7
47.2
16.0

 Year Ended December 31,

2003

7.7%

13.8
(0.2)
99.7
47.2
16.0

2002

8.5%

12.5
(1.7)
99.4
48.0
15.7

Lithia
Margin Change*
10bp
50
310
(10)
90
80

Lithia
Margin Change*
(80)bp
130
150
30
(80)
30

____________
* “bp” stands for basis points (one hundred basis points equals one percent).

The  increase  in  the  overall  gross  profit  margin  in  2004  compared  to  2003  was  a  result  of
improvements  in  the  margins  achieved  on  our  new  and  used  vehicle  businesses  as  well  as  on  our
service and parts business.   Additionally, the increase in our high-margin service and parts revenue
as a percentage of total revenue also positively affected our gross margins.

Because  of  the  slower  new  vehicle  sales  environment 
in  2004,  we  implemented  internal directives
aimed at generating more gross profit per vehicle sold.   We were able to achieve improved margins
on  our  new  vehicles  in  2004  compared  to  2003.  This  compares  to  a  higher  volume,  lower  margin
strategy that was in place in 2003. 

In 2004, we have been able to improve the margins on our used vehicle sales primarily because of
the  strategies  discussed  above  regarding  the  auctioning  of  undesired  used  vehicles  and  our  “Used
Vehicle Promo Pricing” for our retail sales.

Our focus on service advisor training, which has led to gains in sales of higher margin service items,
and  cost  saving  initiatives  across  all  service,  parts  and  body  shop  business  lines  has  resulted  in
improved gross margins in this area in 2004 compared to 2003.

Our  overall  gross  margin  increased  in  2003  compared  to  2002  primarily  because  of  increases  in
margins achieved on used vehicle sales as a result of selling older aged vehicles which carry a higher
margin  and  improved  inventory  management.  The  increase  in  the  used  vehicle  gross  margin  also
contributed to a same store increase in total gross profit dollars per used vehicle sold.

The improvements in our gross margin in 2003 were offset by the following factors:

•  A significant shift towards our lowest margin new vehicle business as a result of the strong

incentive environment;

•  Lower floorplan interest credits from the manufacturers on new vehicles due to lower market

rates; and

•  Aggressive pricing of new vehicles in order to gain market share, which resulted in lower new

vehicle margins.

20

Selling, General and Administrative Expense
Selling, general and administrative expense includes salaries and related personnel expenses, facility
lease  expense,  advertising  (net  of  manufacturer  cooperative  advertising  credits),  legal,  accounting,
professional services and general corporate expenses.   Selling, general and administrative expense
increased $36.7 million in 2004 compared to 2003 and increased $33.0 million in 2003 compared to
2002. The increases in dollars spent are due to increased selling, or variable, expenses related to the
increases in revenues and the number of locations, as well as increases related to compliance with
the Sarbanes-Oxley Act of 2002. SG&A as a percentage of sales will increase when the service and
parts  revenue  contribution  increases  relative  to  total  sales  due  to  its  higher  SG&A  component.
Because  of  this,  a  better  gauge  is  the  trend  of  SG&A  as  a  percentage  of  gross  profit.  SG&A  as  a
percentage of gross profit improved 160 and 70 basis points, respectively, in 2004 compared to 2003
and in 2003 compared to 2002.  The increase as a percentage of revenue in 2003 compared to 2002
was  also  due  partially  to  higher  advertising  and  sales  compensation  expenses  related  to  our
aggressive new vehicle marketing during 2003.

Depreciation and Amortization
Depreciation and amortization increased $3.6 million and $2.4 million, respectively, in 2004 compared
to 2003 and in 2003 compared to 2002 due to the addition of property and equipment related to our
acquisitions, as well as leasehold improvements to existing facilities.

Income from Operations
Operating margins in 2004 improved by 30 basis points to 3.5% compared to 3.2% in 2003 and by 10
basis  points  in  2003  from  3.1%  in  2002.   The  increases  are  primarily  because  of  improved  overall
gross profit margin as discussed above, partially offset by an increase in operating expenses.

Floorplan Interest Expense
The $2.7 million increase in floorplan interest expense in 2004 compared to 2003 resulted primarily
from  a  $62.3  million  increase  in  the  average  outstanding  balances  of  our  floorplan  facilities,  mainly
due to acquisitions, and an increase of $473,000 resulting from our interest rate swaps.   In addition
an  increase  in  the  average  interest  rates  charged  on  our  floorplan  facilities  increased  floorplan
interest expense by $468,000.

The $3.2 million increase in floorplan interest expense in 2003 compared to 2002 resulted primarily
from  an  approximately  $2.8  million  increase  in  expense  as  a  result  of  an  increase  in  the  average
outstanding balances of our floorplan facilities, mainly because of acquisitions. In addition, increased
expense from interest rate swaps was responsible for $1.1 million of the increase. These increases
were offset in part by a decrease in the LIBOR and the prime rates in 2003 compared to 2002.

Other Interest Expense
Other  interest  expense  includes  interest  on  our  convertible  notes,  debt  incurred  related  to
acquisitions, real estate mortgages, our used vehicle line of credit and equipment related notes.

Other interest expense increased $3.1 million in 2004 compared to 2003. Changes in the weighted
average  interest  rate  on  our  debt  in  2004  compared  to  2003  increased  other  interest  expense  by
approximately $753,000 and changes in the average outstanding balances resulted in an increase of
approximately $2.3 million. Interest expense related to the $85.0 million of convertible notes that were
issued  in  May  2004  totals  approximately  $764,000  per  quarter,  which  consists  of  $611,000  of
contractual interest and $153,000 of amortization of debt issuance costs.

Changes  in  the  weighted  average  interest  rate  on  our  debt  in  2003  compared  to  2002  decreased
other interest expense by $259,000. Changes in the average outstanding balances in 2003 compared
to 2002 resulted in increases to other interest expense of $355,000.

21

Income Tax Expense
Our  effective  tax  rate  was  38.7%  in  2004  compared  to  39.8%  in  2003  and  38.8%  in  2002.   Our
effective tax rate may be affected in the future by the mix of asset acquisitions compared to corporate
acquisitions, as well as by the mix of states where our stores are located.

Income from Continuing Operations
Income from continuing operations as a percentage of revenue increased in 2004 compared to 2003
as  a  result  of  improvements  in  gross  margins  that  were  partially  offset  by  increased  operating
expenses and interest expense as discussed above.

Income  from  continuing  operations  as  a  percentage  of  revenue  remained  flat  in  2003  compared  to
2002 as a result of improvements in gross margins being offset by increased operating expenses.

Discontinued Operations

During 2003, we decided to sell certain stores and related franchises. We recognized a net gain on
the  sale  of  one  of  our  stores  classified  as  discontinued  operations  totaling  $374,000,  net  of  tax,  in
2003,  which  is  netted  with  loss  from  discontinued  operations  on  our  consolidated  statement  of
operations.   During the third quarter of 2004, we disposed of one of the franchises included with the
store we had held for sale, which resulted in a gain of $212,000, net of tax.   In the fourth quarter of
2004,  we  disposed  of  the  remaining  franchise,  which  resulted  in  a  loss  of  $20,000,  net  of  tax.  In
addition,  in  2004,  we  recognized  losses  from  operations  of  the  discontinued  operations  of  $88,000
and  a  $6,000  loss  from  discontinued  operations  that  were  disposed  of  in  2003.  At  December  31,
2004, we did not have any assets held for sale related to discontinued operations.

We continually monitor the performance of each of our stores and make determinations to sell based
on return on capital criteria.

Interest expense is allocated to stores classified in discontinued operations for actual flooring interest
expense directly related to the new vehicles in the store.  Interest expense related to the used vehicle
line of credit is allocated based on total used vehicle inventory of the store, and interest expense
related to the equipment line of credit is allocated based on the amount of fixed assets.

22

Selected Consolidated Quarterly Financial Data
The following tables set forth our unaudited quarterly financial data(1).

                                 Three Months Ended,                                 
December 31
   March 31   

    June 30     September 30

(in thousands, except per share data )

2004
Revenues:
  New vehicle .........................................................................
  Used vehicle ........................................................................
  Finance and insurance………………………………….....
  Service, body and parts ......................................................
  Fleet and other ....................................................................
     Total revenues..................................................................
Cost of sales..........................................................................
Gross profit ............................................................................
Selling, general and administrative.......................................
Depreciation and amortization ..............................................
Income from operations ........................................................
Floorplan interest expense....................................................
Other interest expense..........................................................
Other, net...............................................................................
Income from continuing operations before income taxes.....
Income taxes .........................................................................
Income before discontinued operations................................
Discontinued operations, net of tax.......................................
Net income ............................................................................

$353,601
189,906
23,385
69,426
     1,531
637,849
531,615
106,234
85,187
    2,954
18,093
(3,616)
(1,740)
      (339)
12,398
   (4,836)
7,562
        (83)
$    7,479

$400,217
184,186
24,744
71,753
     1,367
682,267
 566,328
115,939
88,565
     3,089
24,285
(4,123)
(2,157)
       (358)
17,647
   (6,882)
10,765
         75
$  10,840

$451,005
198,534
28,029
74,617
    3,708
755,893
631,327
124,566
90,362
   3,254
30,950
(4,498)
(2,464)
     (502)
23,486
  (9,159)
14,327
      143
$ 14,470

$384,790
183,196
25,216
74,590
      1,986
669,778
556,581
113,197
85,832
    3,846
23,519
(4,465)
(2,813)
       (321)
15,920
   (6,001)
9,919
        (37)
$   9,882

Basic income per share from continuing operations ............
Basic income (loss) per share from discontinued
operations..............................................................................
Basic net income per share...................................................

$      0.41

$      0.57

$     0.76

$     0.52

      (0.01)
$      0.40

      0.01
$      0.58

     0.01
$     0.77

      0.00
$     0.52

Diluted income per share from continuing operations..........
Diluted income (loss) per share from discontinued
operations..............................................................................
Diluted net income per share ................................................

$      0.40

$      0.54

$     0.69

$     0.48

     (0.01)
$      0.39

      0.00
$      0.54

     0.01
$     0.70

      0.00
$     0.48

                                 Three Months Ended,                                 
December 31
   March 31   

    June 30     September 30

(in thousands except per share data )

2003
Revenues:
  New vehicle .........................................................................
  Used vehicle ........................................................................
  Finance and insurance…………………………...
  Service, body and parts ......................................................
  Fleet and other ....................................................................
     Total revenues..................................................................
Cost of sales..........................................................................
Gross profit ............................................................................
Selling, general and administrative.......................................
Depreciation and amortization ..............................................
Income from operations ........................................................
Floorplan interest expense....................................................
Other interest expense..........................................................
Other, net...............................................................................
Income from continuing operations before income taxes.....
Income taxes .........................................................................
Income before discontinued operations................................
Discontinued operations, net of tax.......................................
Net income ............................................................................

$308,494
172,096
20,410
56,485
     2,075
559,560
 471,073
88,487
74,229
      2,131
12,127
(3,546)
     (1,388)
         (147)
7,046
      (2,731)
4,315
        (150)
$     4,165

$363,845
191,092
22,478
61,032
     1,865
640,312
 538,573
101,739
79,585
     2,254
19,900
(3,672)
     (1,564)
      (255)
14,409
   (5,808)
8,601
       (82)
$     8,519

Basic income per share from continuing operations ............
Basic loss per share from discontinued operations..............
Basic net income per share...................................................

$       0.24
       (0.01)
$       0.23

$       0.47
       0.00
$      0.47

Diluted income per share from continuing operations..........
Diluted income (loss) per share from discontinued
operations..............................................................................
Diluted net income per share ................................................

$       0.24

$       0.47

       (0.01)
$       0.23

       (0.01)
$       0.46

(1) Quarterly data may not add to yearly totals due to rounding.

23

$411,358
196,280
25,071
67,849
       882
701,440
588,636
112,804
83,904
    2,504
26,396
(3,324)
(1,496)
        (243)
21,333
   (8,491)
12,842
         39
$  12,881

$      0.70
       0.00
$      0.70

$      0.69

       0.00
$      0.69

$357,303
166,079
22,023
65,950
        835
612,190
512,111
100,079
75,571
    2,704
21,804
(3,455)
(1,633)
      (306)
16,410
   (6,531)
9,879
      103
$  9,982

$    0.54
      0.00
$    0.54

$    0.52

     0.01
$    0.53

Seasonality and Quarterly Fluctuations

Historically,  our  sales  have  been  lower  in  the  first  and  fourth  quarters  of  each  year  due  to  consumer
purchasing  patterns  during  the  holiday  season,  inclement  weather  in  certain  of  our  markets  and  the
reduced  number  of  business  days  during  the  holiday  season.    As  a  result,  financial  performance  is
expected  to  be  lower  during  the  first  and  fourth  quarters  than  during  the  other  quarters  of  each  fiscal
year.  We  believe  that  interest  rates,  levels  of  consumer  debt  and  consumer  confidence,  as  well  as
general  economic conditions, also  contribute to  fluctuations in sales  and operating  results. Acquisitions
have also been a contributor to fluctuations in our operating results from quarter to quarter.

Liquidity and Capital Resources

Our principal needs for capital resources are to finance acquisitions and capital expenditures, as well as
for  working  capital.  We  have  relied  primarily  upon  internally  generated  cash  flows  from  operations,
borrowings under our credit agreements and the proceeds from public equity and private debt offerings
to finance operations and expansion.  In addition, in May 2004, we closed  an $85.0 million private debt
offering.  We  believe  that  our  available  cash,  cash  equivalents,  available  lines  of  credit,  cash  received
from  our  debt  offering  in  May  2004  and  cash  flows  from  operations  will  be  sufficient  to  meet  our
anticipated  operating  expenses  and capital  requirements  for  at  least  24  to  36 months  from  December
31, 2004.

Our inventories increased to $536.7 million at December 31, 2004 from $445.3 million at December 31,
2003  due  primarily  to  acquisitions  and  our  decision  to  purchase  a  greater  stock  of  2005  vehicles  in
December of 2004.  This was a strategic decision designed to strengthen our ties with our manufacturer
partners,  get  a  better  allocation  of  popular  models  and  have  good  inventories  going  into  the  spring
selling  season so we can  take advantage of  anticipated strong incentives.   Our new and used  flooring
notes payable increased  to  $450.9 million at December 31,  2004 from  $435.2 million at December 31,
2003 due to acquisitions and higher new vehicle days supply, partially offset by the use of the proceeds
from our $85.0 million convertible notes to pay down used vehicle flooring.   New vehicles are financed
at approximately 100% and used vehicles are financed at approximately 80% of cost. Our days supply
of new vehicles increased by approximately 12 days at December 31, 2004 compared to December 31,
2003.  Our  days  supply  of  used  vehicles  increased  by  approximately  1  day  at  December  31,  2004
compared  to  December  31,  2003.    We  believe  that  our  new  and  used  vehicle  inventories  are  at
appropriate levels at this time.

Assets held for sale of $135,000 at December 31, 2004 relate to a building held for sale.

As  a  result  of  the  acquisition  of  12  stores  in  2004,  our  goodwill and  other intangibles  increased $53.2
million  to  $289.2  million  at  December  31,  2004,  compared  to  $236.0  million  at  December  31,  2003.
Cash paid for acquisitions, net of cash received, in 2004 was $79.4 million.

Our  Board  of  Directors  declared  a  dividend  on  our  Class  A  and  Class  B  common  stock  of  $0.07  per
share for both the fourth quarter of 2003 and the first quarter of 2004, both of which were paid in 2004
and  totaled  approximately  $1.3  million  each.    Our  Board  of  Directors  also  declared  a  dividend  on  our
Class A and Class B common stock of $0.08 per share for each of the second, third and fourth quarters
of 2004, two of which were paid in 2004 and one in March 2005, and totaled approximately $1.5 million
each.  We  anticipate  recommending  to  the  Board  of  Directors  the  approval  of  a  cash  dividend  each
quarter.

In June 2000, our Board of Directors authorized the repurchase of up to 1,000,000 shares of our Class
A  common  stock.  Through  December  2004,  we  have  purchased  a  total  of  60,000  shares  under  this
program and may continue to do so from time to time in the future as conditions warrant.  However, the
recent  change  in  the  tax  law  tends  to  equalize  the  benefits  of  dividends  and  share  repurchases  as  a
means to return capital or  earnings to  shareholders.  As a  result, we believe  it is now advantageous to
shareholders  to  have  a  dividend  in  place.    With  the  dividend,  we  are  able  to  offer  an  immediate  and

24

tangible return to our shareholders without reducing our already limited market float, which occurs when
we repurchase shares.

We  have a working capital and used vehicle flooring credit facility with  DaimlerChrysler Services North
America  LLC  and  Toyota  Motor  Credit  Corporation,  as  amended  in  June  2004,  totaling  up  to  $150
million, which expires May 1, 2007 with an option for the lenders to extend to May 1, 2008, with interest
due monthly.  This credit facility is cross-collateralized and secured by cash and cash equivalents, new
and used vehicles on a subordinated basis to the extent not specifically financed by other lenders, parts
inventories,  accounts  receivable,  intangible  assets  and  equipment.    We  pledged  to  DaimlerChrysler
Services and Toyota Motor Credit the stock of all of our dealership subsidiaries except entities operating
BMW, Honda, Nissan or Toyota stores.

The  financial  covenants  in  our  agreement  with  DaimlerChrysler  Services  and  Toyota  Motor  Credit
require us to maintain compliance with, among other things, (i)  a specified  current ratio; (ii) a  specified
fixed  charge  coverage  ratio;  (iii)  a  specified  interest  coverage  ratio;  (iv)  a  specified  adjusted  leverage
ratio; and (v) certain working capital levels.   At December 31, 2004, we were in compliance with all of
the covenants of this agreement.

Ford  Motor  Credit,  General  Motors  Acceptance  Corporation  and  Volkswagen  Credit  have  agreed  to
floor  all  of  our  new  vehicles  for  their  respective  brands  with  DaimlerChrysler  Services  North  America
LLC  and  Toyota  Motor  Credit  Corporation  serving  as  the  primary  lenders  for  substantially  all  other
brands.  These new vehicle lines are secured by new vehicle inventory of the relevant brands.

We  also  have  a  revolving  credit  real  estate  line  with  Toyota  Motor  Credit  totaling  $40  million,  which
expires in May 2005. The advances are secured by the real estate financed under this line of credit.

We have a credit  facility with U.S.  Bank N.A., which  provides for a $50.0 million revolving line  of credit
for leased vehicles and equipment purchases and expires April 30, 2006. The financial covenants in our
agreement  with  U.S.  Bank  N.A.  require  us  to  maintain  compliance  with,  among  other  things,  (i)  a
specified  current  ratio;  (ii)  a  specified  fixed  charge  coverage  ratio;  (iii)  a  minimum  total  net  worth;  and
(iv)  a  minimum  tangible  net  worth.      At  December  31,  2004,  we  were  in  compliance  with  all  of  the
covenants of this agreement.

Interest  rates  on  all  of  the  above  facilities  ranged  from  4.05%  to  5.15%  at  December  31,  2004.
Amounts outstanding on the lines at December 31, 2004 together with amounts remaining available
under such lines were as follows (in thousands):

New and program vehicle lines
Working capital and used vehicle line
Real estate line
Equipment/leased vehicle line

Outstanding at
December 31, 2004

Remaining Availability as
of December 31, 2004

$450,859
-
-
   40,686
$491,545

$            *
150,000
40,000
     9,314
$199,314

_________
*  There are no formal limits on the new and program vehicle lines with certain lenders.

In  May  2004,  we  sold  $85.0  million  of  2.875%  senior  subordinated  convertible  notes  due  2014
through a Rule 144A offering to qualified institutional buyers. We will also pay contingent interest on
the notes during any six-month interest period beginning May 1, 2009, in which the trading price of
the notes for a specified period of time equals or exceeds 120% of the principal amount of the notes.
Net  proceeds  from  this  offering  were  approximately  $82.5  million  and  were  used  to  pay  down  our
working  capital  and  used  vehicle  line  and  new  vehicle  flooring  notes  payable.  The  notes  are
convertible  into  shares  of  our  Class  A  common  stock  at  a  price  of  $37.69  per  share  upon  the
satisfaction of certain conditions and upon the occurrence of certain events as follows:

25

• 

• 

• 

• 
• 

if,  prior  to  May  1,  2009,  and  during  any  calendar  quarter,  the  closing  sale  price  of  our
common stock exceeds 120% of the conversion price for at least 20 trading days in the 30
consecutive trading days ending on the last trading day of the preceding calendar quarter;
if,  after  May  1,  2009,  the  closing   sale  price  of  our  common  stock  exceeds  120%  of  the
conversion price;
if, during the five business day period after any five consecutive trading day period in which
the trading price per $1,000 principal amount of notes for each day of such period was less
than  98%  of  the  product  of  the  closing  sale  price  of  our  common  stock  and  the  number  of
shares issuable upon conversion of $1,000 principal amount of the notes;
if the notes have been called for redemption; or
upon certain specified corporate events.

Any declaration and payment of a dividend in excess of $0.08 per share per quarter will result in an
adjustment in the conversion rate for the notes.

The notes are redeemable at our option beginning May 6, 2009 at the redemption price of 100% of
the principal amount plus any accrued interest. The holders of the notes can require us to repurchase
all or some of the notes on May 1, 2009 and upon certain events constituting a fundamental change
or  a  termination  of  trading.  A  fundamental  change  is  any  transaction  or  event  in  which  all  or
substantially  all  of  our  common  stock  is  exchanged  for,  converted  into,  acquired  for,  or  constitutes
solely the right to receive, consideration that is not all, or substantially all, common stock that is listed
on, or immediately after the transaction or event, will be listed on, a United States national securities
exchange. A termination of trading will have occurred if our common stock is not listed for trading on
a national securities exchange or the NASDAQ stock market.

We filed a registration statement on Form S-3 with the Securities and Exchange Commission on July
26,  2004  covering  the  resale  of  the  notes  and  the  common  stock  issuable  upon  conversion  of  the
notes. The registration statement was declared effective by the Securities and Exchange Commission
in October 2004.

Contractual Payment Obligations

A summary of our contractual commitments and obligations as of December 31, 2004 is as follows (in
thousands):

Contractual
Obligation
Floorplan Notes
Lines  of  Credit  and

Long-Term Debt

Interest  on  Scheduled

Debt Payments

Capital Commitments
Operating Leases

Total
450,859

273,875

63,214
14,662
120,359
922,969

$

$

2005
450,859

6,565

10,345
14,662
18,656
501,087

$

$

$

$

Payments Due By Period
2006 and
2007

2008 and
2009

-

$

-

$

2010 and
beyond
-

58,222

59,761

149,327

20,195
-
33,813
112,230

13,903
-
28,520
102,184

18,771
-
39,370
207,468

$

$

Our capital  commitments  of  $14.7  million  at  December  31,  2004  were  for  the  construction  of  five  new
facilities, additions to three existing facilities and the remodel of one facility.  The new facilities will be for
our  Chevrolet  dealership  in  Fairbanks,  Alaska,  our  Toyota  dealership  in  Springfield,  Oregon,  our
Chevrolet  and  Hyundai  dealerships  in  Odessa,  Texas  and  a  body  shop  also  in  Odessa,  Texas.   We
have  already  incurred  $11.5  million  for  these  projects  and  anticipate  incurring  the  remaining  $14.7
million in 2005.  We expect  to pay for the construction out of existing cash balances until  completion of
the projects, at which time we anticipate securing long-term financing and general borrowings from third
party lenders for 70% to 90% of the amounts expended.

26

In  addition,  we  have  recorded  a  reserve  for  our  estimated  contractual  obligations  related  to  potential
charge-backs  for  vehicle  service  contracts,  lifetime  oil  change  contracts  and  other  various  insurance
contracts that are terminated early by the customer.   At December 31, 2004, this reserve totaled $11.8
million.  Based on past experience, we estimate  that the $11.8 million will be paid out as follows:  $6.9
million  in  2005;  $3.2  million  in  2006;  $1.2  million  in  2007;  $0.4  million  in  2008;  and  $0.1  million
thereafter.

Critical Accounting Policies and Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in
the United States of America requires us to make certain estimates, judgments and assumptions that
affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities
and reported amounts of revenues and expenses at the date of the financial statements.  Some of our
accounting  policies  require  us  to  make  difficult  and  subjective  judgments  on  matters  that  are
inherently uncertain.   The following accounting policies involve critical accounting estimates because
they are particularly dependent on assumptions made by management. While we have made our best
estimates  based  on  facts  and  circumstances  available  to  us  at  the  time,  different  estimates  could
have been used in the current period.   Changes in the accounting estimates we used are reasonably
likely  to  occur  from  period  to  period,  which  may  have  a  material  impact  on  the  presentation  of  our
financial condition and results of operations.

Our  most  critical  accounting  estimates  include  service  contract  and  lifetime  oil  contract  income
recognition,  finance  fee  income  recognition,  workers’  compensation  insurance  premium  accrual,
executive  bonus  accrual,  assessment  of  recoverability  of  goodwill  and  other  intangible  assets,  and
used vehicle inventory valuations.   We also have other key accounting policies, such as our policies
for  valuation  of  accounts  receivable,  expense  accruals  and  other  revenue  recognition.   However,
these policies either do not meet the definition of critical accounting estimates described above or are
not  currently  material  items  in  our  financial  statements.   We  review  our  estimates,  judgments  and
assumptions periodically and reflect the effects of revisions in the period that they are deemed to be
necessary.   We  believe  that  these  estimates  are  reasonable.   However,  actual  results  could  differ
from these estimates.

Service Contract and Lifetime Oil Change Contract Income Recognition
We receive fees from the sale of vehicle service contracts and lifetime oil contracts to customers. The
contracts are sold through an unrelated third party, but we may be charged back for a portion of the
fees in the event of early termination of the contracts by customers.   We have established a reserve
for estimated future charge-backs based on an analysis of historical charge-backs in conjunction with
termination  provisions  of  the  applicable  contracts.  At  December  31,  2004  and  2003,  this  reserve
totaled  $11.2  million  and  $9.8  million,  respectively,  and  is  included  in  accrued  liabilities  and  other
long-term  liabilities  on  our  consolidated  balance  sheets.  We  may  also  participate  in  future
underwriting profit, pursuant to retrospective commission arrangements, that would be recognized as
income upon receipt.

Finance Fee Income Recognition
We  receive  finance  fees  from  various  financial  institutions  when  we  arrange  financing  for  our
customers  on  a  non-recourse  basis.  We  may  be  charged  back  for  a  portion  of  the  financing  fee
income when the customer pays off their loan prior to the guidelines agreed to by the various financial
institutions. We have established a reserve for potential net charge-backs and cancellations based on
historical  experience,  which  typically  result  if  the  customer  pays  off  their  loan  during  the  90  to  180
days  after  receiving  financing.  At  December  31,  2004  and  2003,  this  reserve  totaled  $258,000  and
$403,000, respectively, and is included in accrued liabilities on our consolidated balance sheets.

27

Workers’ Compensation Insurance Premium Accrual
Insurance premiums are paid for under a three-year retrospective cost policy, whereby premium cost
depends  on  experience.   We  accrue  premiums  based  on  our  historical  experience  rating,  although
the actual experience can be something greater or less than the anticipated claims experience and,
as of December 31, 2004, the accrual was $2.5 million.  We expect that the retrospective cost policy,
as opposed to a guaranteed cost with a flat premium, will be the most cost efficient over time.

Executive Bonuses
We make certain estimates, judgments and assumptions regarding the likelihood of our attainment,
and the level thereof, of the annual bonus criteria under our Discretionary Executive Bonus Program
in order to record bonus expense on a quarterly basis. We accrue the estimated year-end expense on
a  pro-rata  basis  throughout  the  year  based  on  bonus  attainment  expectations.  These  estimates,
judgments  and  assumptions  are  made  quarterly  based  on  available  information  and  take  into
consideration the historical seasonality of our business and current trends.   If actual year-end results
differ  materially  from  our  estimates,  the  amount  of  bonus  expense  recorded  in  a  particular  quarter
could  be  significantly  over  or  under  estimated.   The  bonus  accrual  at  the  end  of  any  given  year  is
accurate and reflective of actual results attained.

Intangible Assets
We  review  our  goodwill  and  other  identifiable  non-amortizable  intangible  assets  for  impairment  at
least annually by applying a fair-value based test using discounted estimated cash flows. Discounted
future  cash  flows  are  prepared  by  applying  a  growth  rate  to  historical  revenues.  Growth  rates  are
calculated individually for each region with data derived from the U.S. Census Bureau on population
growth  and  the  U.S.  Department  of  Labor,  Bureau  of  Labor  Statistics  for  historical  consumer  price
index data. The discount rate applied to the future cash flows is derived from a Capital Asset Pricing
Model  which  factors  in  an  equity  risk  premium  and  a  risk  free  rate.   The  review  is  conducted  more
frequently than annually if events or circumstances occur that warrant a review.  Our other identifiable
intangible  assets  primarily  include  the  franchise  value  of  the  business  units,  which  is  considered  to
have  an  indefinite  life  and  not  subject  to  amortization, but  rather  is  included  in  the  fair-value based
testing.   Impairment  could  occur  if  the  operating  business  unit  does  not  meet  the  determined  fair-
value testing. At such point, an impairment loss would be recognized to the extent that the carrying
amount  exceeds  the  assets’  fair  value.  During  2004  and  2003,  we  concluded  that  there  was  no
impairment.  At  December  31,  2004  and  2003,  goodwill  and  other  identifiable  non-amortizable
intangible assets totaled $289.2 million and $236.0 million, respectively.

Used Vehicle Inventory
Used vehicle inventories are stated at cost plus the cost of any equipment added, reconditioning and
transportation. We select a sampling of dealerships throughout the year to perform quarterly testing of
book  values  against  market  valuations  utilizing  the  Kelly  Blue  Book  and  NADA  guidelines.  Used
vehicle  inventory  values  are  cyclical  and  could  experience  impairment  when  market  valuations  are
significantly below inventory costs. Historically, we have not experienced significant write-downs on
our used vehicle inventory.

Recent Accounting Pronouncements

See Note 19 of Notes to Consolidated Financial Statements.

Off-Balance Sheet Arrangements

We  do  not  have  any  off-balance  sheet  arrangements  that  have  or  are  reasonably  likely  to  have  a
material current or future effect on our financial condition, changes in financial condition, revenues or
expenses, results of operations, liquidity, capital expenditures or capital resources.

28

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk

Variable Rate Debt
We use variable-rate debt to finance our new and program vehicle inventory and certain real estate
holdings. The interest rates on our variable rate debt are tied to either the one or three-month LIBOR
or the prime rate. These debt obligations therefore expose us to variability in interest payments due to
changes  in  these  rates.  The  flooring  debt  is  based  on  open-ended  lines  of  credit  tied  to  each
individual store from the various manufacturer finance companies. If interest rates increase, interest
expense increases. Conversely, if interest rates decrease, interest expense decreases.

Our variable-rate flooring notes payable, variable rate mortgage notes payable and other credit line
borrowings  subject  us  to  market  risk  exposure.   At  December  31,  2004,  we  had  $546.5  million
outstanding  under  such  agreements  at  interest  rates  ranging  from  4.05%  to  6.44%  per  annum.   A
10%  increase  in  interest  rates  would  increase  annual  interest  expense  by  approximately  $887,000,
net of tax, based on amounts outstanding at December 31, 2004.

Fixed Rate Debt
The  fair  market  value  of  our  long-term  fixed  interest  rate  debt  is  subject  to  interest  rate  risk.
Generally, the fair market value of fixed interest rate debt will increase as interest rates fall because
we could refinance for a lower rate.  Conversely, the fair value of fixed interest rate debt will decrease
as  interest  rates  rise.  The  interest  rate  changes  affect  the  fair  market  value  but  do  not  impact
earnings or cash flows.

Based  on  open  market  trades,  we  determined  that  our  $85.0  million  of  long-term  convertible  fixed
interest  rate  debt  issued  in  May  2004  had  a  fair  market  value  of  approximately  $84.7  million  at
December 31, 2004.  In addition, at December 31, 2004, we had $93.3 million of other long-term fixed
interest rate debt outstanding with maturity dates of between November 2005 and May 2022. Based
on  discounted  cash  flows,  we  have  determined  that  the  fair  market  value  of  this  long-term  fixed
interest rate debt was approximately $89.3 million at December 31, 2004.

Hedging Strategies
We believe it is prudent to limit the variability of a portion of our interest payments.   Accordingly, we
have  entered  into  interest  rate  swaps  to  manage  the  variability  of  our  interest  rate  exposure,  thus
leveling a portion of our interest expense in a rising or falling rate environment.

We have effectively changed the variable-rate cash flow exposure on a portion of our flooring debt to
fixed-rate  cash  flows  by  entering  into  receive-variable,  pay-fixed  interest  rate  swaps.   Under  the
interest  rate  swaps,  we  receive  variable  interest  rate  payments  and  make  fixed  interest  rate
payments, thereby creating fixed rate flooring debt.

We  do  not  enter  into  derivative  instruments  for  any  purpose  other  than  to  manage  interest  rate
exposure.  That is, we do not speculate using derivative instruments.

As  of  December  31,  2004,  we  have  outstanding  the  following  interest  rate  swaps  with  U.S.  Bank
Dealer Commercial Services:

• 

• 

• 

• 

• 

effective  September  1,  2000  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
6.88% per annum, variable rate adjusted on the 1st and 16th of each month
effective  January  26,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.265% per annum, variable rate adjusted on the 26th of each month
effective  February  18,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.30% per annum, variable rate adjusted on the 1st and 16th of each month
effective  November  18,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.65% per annum, variable rate adjusted on the 1st and 16th of each month
effective  November  26,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.63% per annum, variable rate adjusted on the 26th of each month

29

• 

• 

effective March 9, 2004 – a five year, $25 million interest rate swap at a fixed rate of 3.25%
per annum, variable rate adjusted on the 1st and 16th of each month;
effective March 18, 2004 – a five year, $25 million interest rate swap at a fixed rate of 3.10%
per annum, variable rate adjusted on the 1st and 16th of each month.

We  earn  interest  on  all  of  the  interest  rate  swaps  at  the  one-month  LIBOR  rate.   The  one-month
LIBOR rate at December 31, 2004 was 2.40% per annum.

The  fair  value  of  our  interest  rate  swap  agreements  represents  the  estimated  receipts  or  payments
that would be made to terminate the agreements.   These amounts are recorded as deferred gains or
losses  in  our  consolidated  balance  sheet  with  the  offset  recorded  in  accumulated  other
comprehensive income, net of tax.  The amount of deferred gains and (losses) at December 31, 2004
were  $1.9  million  and  $(644,000),  respectively.  The  difference  between  interest  earned  and  the
interest  obligation  results  in  a  monthly  settlement  which  is  reclassified  from  accumulated  other
comprehensive income to the statement of operations as incremental flooring interest expense.   The
resulting  cash  settlement  reduces  the  amount  of  deferred  gains  and  losses.   Because  the  critical
terms  of  the  interest  rate  swaps  and  the  underlying  debt  obligations  are  the  same,  there  was  no
ineffectiveness recorded in interest expense.

If,  in  the  future,  the  interest  rate  swap  agreements  were  determined  to  be  ineffective  or  were
terminated before the contractual termination date, or if it became probable that the hedged variable
cash  flows  associated  with  the  variable  rate  borrowings  would  stop,  we  would  be  required  to
reclassify into earnings all or a portion of the deferred gains or losses on cash flow hedges included in
accumulated other comprehensive income.

Incremental flooring interest expense recognized, net of tax, related to the reclassification of amounts
in  accumulated  other  comprehensive  income  was  $2.5  million,  $2.2  million  and  $1.5  million,
respectively, in 2004, 2003 and 2002.   Interest expense savings, net of tax, on un-hedged debt as a
result  of  decreasing  interest  rates,  based  on  interest  rates  effective  as  of  January  1,  2002  was
approximately $853,000, $1.4 million and $189,000, respectively, in 2004, 2003 and 2002.   Interest
expense  savings,  net  of  tax,  on  un-hedged  debt  as  a  result  of  decreasing  interest  rates,  based  on
interest  rates  effective  as  of  January  1  of  each  year  was  $383,000  and  $189,000,  respectively,  in
2003  and  2002.   Interest  expense,  net  of  tax,  on  un-hedged  debt  increased  during  2004  by
approximately  $571,000  as  a  result  of  increasing  interest  rates  during  2004.   As  of  December  31,
2004,  approximately  51%  of  our  total  debt  outstanding  was  subject  to  un-hedged  variable  rates  of
interest.

At  current  interest  rates,  we  estimate  that  we  will  incur  additional  interest  expense,  net  of  tax,  of
approximately $1.6 million related to our interest rate swaps during 2005.

Risk Management Policies
We  assess  interest  rate  cash  flow  risk  by  continually  identifying and  monitoring changes  in  interest
rate  exposures  that  may  adversely  impact  expected  future  cash  flows  and  by  evaluating  hedging
opportunities.

We maintain risk management control systems to monitor interest rate cash flow attributable to both
our  outstanding  and  forecasted  debt  obligations  as  well  as  our  offsetting  hedge  positions.  The  risk
management control systems involve the use of analytical techniques, including cash flow sensitivity
analysis, to estimate the expected impact of changes in interest rates on our future cash flows.

30

Item 8.  Financial Statements and Supplementary Financial Data

The financial statements and notes thereto required by this item begin on page F-1 as listed in Item
15 of Part IV of this document.   Quarterly financial data for each of the eight quarters in the two-year
period ended December 31, 2004 is included in Item 7.

Item  9.  Changes  in  and  Disagreements  with  Accountants  on  Accounting  and  Financial

Disclosure

None.

Item 9A.  Controls and Procedures

Management’s Report on Internal Controls Over Financial Reporting
Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  controls  over
financial reporting, as such term is defined in Exchange Act Rules 13a –15(f).  Under the supervision
and with the participation of our management, including our principal executive officer and principal
financial officer, we conducted an evaluation of the effectiveness of our internal controls over financial
reporting  based  on  the  framework  in  Internal  Control  –  Integrated  Framework  issued  by  the
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.   Based  on  our  evaluation
under the framework in Internal Control – Integrated Framework, our management concluded that our
internal controls over financial reporting were effective as of December 31, 2004.

Management’s assessment of the effectiveness of our internal controls over financial reporting as of
December 31, 2004, as well as our consolidated financial statements, have been audited by KPMG
LLP, an independent registered public accounting firm, as stated in their reports, which are included
herein.

Internal Control Over Financial Reporting
There has been no change in our internal control over financial reporting that occurred during our last
fiscal  quarter  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  our  internal
control over financial reporting.

Disclosure Controls and Procedures
Our  management  has  evaluated,  under  the  supervision  and  with  the  participation  of  our  Chief
Executive Officer, our Chief Financial Officer and our Chief Accounting Officer, the effectiveness of
our disclosure controls and procedures as of the end of the period covered by this report pursuant to
Rule  13a-15(b)  under  the  Securities  Exchange  Act  of  1934  (the  “Exchange  Act”).  Based  on  that
evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of the end
of the period covered by this report, our disclosure controls and procedures are effective in ensuring
that  information  required  to  be  disclosed  in  our  Exchange  Act  reports  is  (1)  recorded,  processed,
summarized  and  reported  in  a  timely  manner,  and  (2)  accumulated  and  communicated  to  our
management,  including  our  Chief  Executive  Officer,  our  Chief  Financial  Officer  and  our  Chief
Accounting Officer, as appropriate to allow timely decisions regarding required disclosure.

Item 9B.  Other Information

We reported in a timely manner all events required to be reported on Form 8-K in the fourth quarter of
2004.

31

Item 10.  Directors and Executive Officers of the Registrant

PART III

Information required by this item will be included under the captions Election  of  Directors, Meetings
and  Committees  of  the  Board  of  Directors,  Audit  Committee  Financial  Expert,  Code  of  Ethics,
Executive  Officers and Section  16(a)  Beneficial  Ownership  Reporting  Compliance  in  our  Proxy
Statement for our 2005 Annual Meeting of Shareholders and is incorporated herein by reference.

Item 11.  Executive Compensation

The  information  required  by  this  item  will  be  included  under  the  captions  Director  Compensation,
Executive  Compensation  and  Compensation  Committee  Interlocks  and  Insider  Participation  in  our
Proxy  Statement  for  our  2005  Annual  Meeting  of  Shareholders  and  is  incorporated  herein  by
reference.

Item 12.  Security Ownership of Certain Beneficial Owners and Management

The  information  required  by  this  item  will  be  included  under  the  captions  Security  Ownership  of
Certain Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy
Statement for our 2005 Annual Meeting of Shareholders and is incorporated herein by reference.

Item 13.  Certain Relationships and Related Transactions

The  information  required  by  this  item  will  be  included  under  the  caption  Certain  Relationships  and
Related  Transactions  in  our  Proxy  Statement  for  our  2005  Annual  Meeting  of  Shareholders  and  is
incorporated herein by reference.

Item 14.  Principal Accountant Fees and Services

Information required by this item will be included under the caption Independent Auditors in the Proxy
Statement for our 2005 Annual Meeting of Shareholders and is incorporated herein by reference.

Item 15.  Exhibits and Financial Statement Schedules

PART IV

Except for exhibits 31.1, 31.2, 32.1 and 32.2, this section has been intentionally omitted.

32

SIGNATURES

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the
Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date:  March 15, 2005

LITHIA MOTORS, INC.

By /s/ SIDNEY B. DEBOER
Sidney B. DeBoer
Chairman of the Board and
Chief Executive Officer

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed
below by the following persons on behalf of the Registrant and in the capacities indicated on March
15, 2005:

Signature

Title

/s/ SIDNEY B. DEBOER
Sidney B. DeBoer

Chairman of the Board and
Chief Executive Officer
(Principal Executive Officer)

/s/ JEFFREY B. DEBOER
Jeffrey B. DeBoer

Senior Vice President and Chief Financial Officer
(Principal Financial Officer)

/s/ LINDA A. GANIM                                            Vice President and Chief Accounting Officer
Linda A. Ganim

(Principal Accounting Officer)

/s/ M. L. DICK HEIMANN
M. L. Dick Heimann

Director, President and
Chief Operating Officer

/s/ R. BRADFORD GRAY
R. Bradford Gray

/s/ THOMAS BECKER   
Thomas Becker

/s/ PHILIP J. ROMERO   
Philip J. Romero

/s/ GERALD F. TAYLOR
Gerald F. Taylor

/s/ WILLIAM J. YOUNG  
William J. Young

Director and Executive Vice President

Director

Director

Director

Director

33

CERTIFICATION OF CHIEF EXECUTIVE OFFICER
PURSUANT TO RULE 13a-14(a) OR RULE 15d-14(a)
OF THE SECURITIES EXCHANGE ACT OF 1934

EXHIBIT 31.1

I, Sidney B. DeBoer, certify that:

1. 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to
state a material fact necessary to make the statements made, in light of the circumstances under which
such statements were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report,
fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4. 

 The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure
controls  and  procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal
control  over  financial  reporting  (as  defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f))  for  the
registrant and have:
(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and
procedures to be designed under our supervision, to ensure that material information relating to the
registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of
the end of the period covered by this report based on such evaluation; and

(d)  Disclosed  in  this  report  any  change  in  the  registrant's  internal  control  over  financial  reporting  that
occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant's internal control over financial reporting; and

5.  The  registrant's  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of
internal  control  over  financial  reporting,  to  the  registrant's  auditors  and  the  audit  committee  of  the
registrant's board of directors (or persons performing the equivalent functions):
(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant's  ability  to
record, process, summarize and report financial information; and

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a

significant role in the registrant's internal control over financial reporting.

Date: March 15, 2005

/s/Sidney B. DeBoer
Sidney B. DeBoer
Chairman of the Board,
Chief Executive Officer and Secretary
Lithia Motors, Inc.

34

CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO RULE 13a-14(a) OR RULE 15d-14(a)
OF THE SECURITIES EXCHANGE ACT OF 1934

EXHIBIT 31.2

I, Jeffrey B. DeBoer, certify that:

1. 

I have reviewed this annual report on Form 10-K of Lithia Motors, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to
state a material fact necessary to make the statements made, in light of the circumstances under which
such statements were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report,
fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4. 

 The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure
controls  and  procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal
control  over  financial  reporting  (as  defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f))  for  the
registrant and have:
(a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and
procedures to be designed under our supervision, to ensure that material information relating to the
registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of
the end of the period covered by this report based on such evaluation; and

(d)  Disclosed  in  this  report  any  change  in  the  registrant's  internal  control  over  financial  reporting  that
occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant's internal control over financial reporting; and

5.  The  registrant's  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of
internal  control  over  financial  reporting,  to  the  registrant's  auditors  and  the  audit  committee  of  the
registrant's board of directors (or persons performing the equivalent functions):
(a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control
over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant's  ability  to
record, process, summarize and report financial information; and

(b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a

significant role in the registrant's internal control over financial reporting.

Date: March 15, 2005

/s/Jeffrey B. DeBoer
Jeffrey B. DeBoer
Senior Vice President
and Chief Financial Officer
Lithia Motors, Inc.

35

EXHIBIT 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER
PURSUANT TO RULE 13a-14(b) OR RULE 15d-14(b)
OF THE SECURITIES EXCHANGE ACT OF 1934 AND 18 U.S.C. SECTION 1350

In connection with the Annual Report of Lithia Motors, Inc. (the "Company") on Form 10-K for the year
ended December 31, 2004 as filed with the Securities and Exchange Commission on the date hereof
(the "Report"), I, Sidney B. DeBoer, Chairman of the Board, Chief Executive Officer and Secretary of
the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-
Oxley Act of 2002, that:
           (1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities
Exchange Act of 1934; and
           (2) The information contained in the Report fairly presents, in all material respects, the financial
condition and result of operations of the Company.

/s/ Sidney B. DeBoer
Sidney B. DeBoer
Chairman of the Board,
Chief Executive Officer and Secretary
Lithia Motors, Inc.
March 15, 2005

36

 
EXHIBIT 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO RULE 13a-14(b) OR RULE 15d-14(b)
OF THE SECURITIES EXCHANGE ACT OF 1934 AND 18 U.S.C. SECTION 1350

In connection with the Annual Report of Lithia Motors, Inc. (the "Company") on Form 10-K for the year
ended December 31, 2004 as filed with the Securities and Exchange Commission on the date hereof
(the  "Report"),  I,  Jeffrey  B.  DeBoer,  Senior  Vice  President  and  Chief  Financial  Officer  of  the
Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley
Act of 2002, that:
           (1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities
Exchange Act of 1934; and
           (2) The information contained in the Report fairly presents, in all material respects, the financial
condition and result of operations of the Company.

/s/ Jeffrey B. DeBoer
Jeffrey B. DeBoer
Senior Vice President
and Chief Financial Officer
Lithia Motors, Inc.
March 15, 2005

37

 
Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
Lithia Motors, Inc. and subsidiaries:

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Lithia  Motors,  Inc.  and
subsidiaries  as  of  December  31,  2004  and  2003,  and  the  related  consolidated  statements  of
operations,  changes  in  stockholders’  equity  and  comprehensive income  and  cash  flows  for  each  of
the  years  in  the  three-year  period  ended  December  31,  2004.   These  consolidated  financial
statements are the responsibility of the Company’s management.   Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting
Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to
obtain reasonable assurance about whether the consolidated financial statements are free of material
misstatement.   An  audit  includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and
disclosures in the consolidated financial statements. An audit also includes assessing the accounting
principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall
consolidated financial statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In  our  opinion,  the  consolidated financial  statements  referred  to  above  present  fairly,  in  all  material
respects, the financial position of Lithia Motors, Inc. and subsidiaries as of December 31, 2004 and
2003, and the results of their operations and their cash flows for each of the years in the three-year
period ended December 31, 2004, in conformity with U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States), the effectiveness of Lithia Motors, Inc.’s internal control over financial reporting
as  of  December  31,  2004,  based  on  criteria  established  in  Internal Control—Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and our
report dated March 11, 2005 expressed an unqualified opinion on management’s assessment of, and
the effective operation of, internal control over financial reporting.

/s/ KPMG LLP

Portland, Oregon
March 11, 2005

F-1

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
Lithia Motors, Inc. and Subsidiaries:

We have audited management's assessment, included in the accompanying Management’s Report on  Internal
Controls Over Financial Reporting, that Lithia Motors, Inc. and subsidiaries maintained effective internal control
over financial reporting as of December 31, 2004, based on criteria established in  Internal Control—Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Lithia
Motors, Inc.’s management is responsible for maintaining effective internal control over financial reporting and for
its assessment of the effectiveness of internal control over financial reporting. Our responsibility is to express an
opinion  on  management's  assessment  and  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control
over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our audit
included  obtaining  an  understanding  of  internal  control  over  financial  reporting,  evaluating  management's
assessment,  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control,  and  performing
such other procedures as we considered necessary in the circumstances. We believe that our audit provides a
reasonable basis for our opinion.

A  company's  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles.   A company's internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements
in accordance with generally accepted accounting principles, and that receipts and expenditures of the company
are being made only in accordance with authorizations of management and directors of the company; and (3)
provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or
disposition of the company’s assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect
misstatements.   Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In  our  opinion,  management's  assessment  that  Lithia  Motors,  Inc.  maintained  effective  internal  control  over
financial reporting as of December 31, 2004, is fairly stated, in all material respects, based on criteria established
in Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the
Treadway  Commission  (COSO). Also,  in  our  opinion,  Lithia  Motors,  Inc.  maintained,  in  all  material  respects,
effective internal control over financial reporting as of December 31, 2004, based on criteria established in Internal
Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission
(COSO).

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board
(United States), the consolidated balance sheets of Lithia Motors, Inc. and subsidiaries as of December 31, 2004
and  2003,  and  the  related  consolidated  statements  of  operations,  changes  in  shareholders’  equity  and
comprehensive income and cash flows for each of the years in the three-year period ended December 31, 2004,
and  our  report  dated  March  11,  2005 expressed  an  unqualified  opinion  on  those  consolidated  financial
statements.

/s/ KPMG LLP

Portland, Oregon
March 11, 2005

F-2

LITHIA MOTORS, INC. AND SUBSIDIARIES
  Consolidated Balance Sheets
(In thousands)

December 31,

2004

2003

Assets
Current Assets:
    Cash and cash equivalents
    Contracts in transit
    Trade receivables, net of allowance for doubtful 
      accounts of $436 and $462
    Inventories, net
    Vehicles leased to others, current portion
    Prepaid expenses and other
    Assets held for sale
    Deferred income taxes
        Total Current Assets

Land and buildings, net of accumulated
  depreciation of $8,110 and $5,683
Equipment and other, net of accumulated 
  depreciation of $25,922 and $18,315
Goodwill
Other intangible assets, net of accumulated
  amortization of $63 and $39
Other non-current assets
        Total Assets

Liabilities and Stockholders' Equity
Current Liabilities:
    Flooring notes payable
    Current maturities of long-term debt
    Trade payables
    Accrued liabilities
    Liabilities held for sale
    Deferred income taxes
        Total Current Liabilities

Used vehicle flooring facility
Real estate debt, less current maturities
Other long-term debt, less current maturities
Other long-term liabilities
Deferred income taxes
        Total Liabilities

Stockholders' Equity:
    Preferred stock - no par value; authorized 
      15,000 shares; none outstanding
    Class A common stock - no par value;
      authorized 100,000 shares; issued and 
      outstanding 15,142 and 14,693
    Class B common stock - no par value
      authorized 25,000 shares; issued and 
      outstanding 3,762 and 3,762 
    Additional paid-in capital
    Accumulated other comprehensive income (loss)
    Retained earnings
       Total Stockholders' Equity
       Total Liabilities and Stockholders' Equity

$

29,264
42,913

$

74,408
44,709

42,407
445,281
5,747
3,392
20,408
585
636,937

164,676

62,637
207,027

28,946
2,559
1,102,782

378,961
14,299
24,402
46,164
13,045
-

476,871

56,267
80,159
98,308
8,110
24,141
743,856

41,576
536,653
5,494
6,840
135
-

662,875

226,356

73,275
244,532

44,649
5,217
1,256,904

450,859
6,565
26,821
52,043
-
410
536,698

-

139,702
127,608
10,611
36,339
850,958

$

$

-

-

215,333

208,187

468
1,811
789
187,545
405,946
1,256,904

$

468
1,231
(1,468)
150,508
358,926
1,102,782

$

$

$

See accompanying notes to consolidated financial statements.

F-3

              
              
              
              
              
              
            
            
                
                
                
                
                   
              
                    
                   
            
            
            
            
              
              
            
            
              
              
                
                
         
         
 
            
            
                
              
              
              
              
              
                    
              
                   
                    
            
            
                    
              
            
              
            
              
              
                
              
              
            
            
                    
                    
            
            
                   
                   
                
                
                   
               
            
            
            
            
         
         
LITHIA MOTORS, INC. AND SUBSIDIARIES
 Consolidated Statements of Operations
(In thousands, except  per share amounts)

Revenues:
   New vehicle
   Used vehicle
   Finance and insurance
   Service, body and parts
   Fleet and other
        Total revenues
Cost of sales
Gross profit
Selling, general and administrative
Depreciation - buildings
Depreciation and amortization - other
        Income from operations
Other income (expense):
   Floorplan interest expense
   Other interest expense
   Other expense, net

Income from continuing operations before 
  income taxes
Income taxes
Income before discontinued operations
Income (loss) from discontinued operations, 
  net of income taxes (benefit) of $62, $(59) and $(29)
Net income

Basic income per share from continuing operations
Basic income (loss) per share from discontinued
  operations
Basic net income per share

Shares used in basic per share calculations

Diluted income per share from continuing operations
Diluted income per share from discontinued
  operations
Diluted net income per share

2004

Year Ended December 31,
2003

2002

1,589,613
755,822
101,374
290,386
8,592
2,745,787
2,285,851
459,936
349,946
2,847
10,296
96,847

(16,702)
(9,174)
(1,520)
(27,396)

69,451
(26,878)
42,573

98
42,671

2.27

0.00
2.27

18,773

2.12

0.01
2.13

$

$

$

$

$

$

1,441,000
725,547
89,982
251,316
5,657
2,513,502
2,110,393
403,109
313,289
2,096
7,497
80,227

(13,997)
(6,081)
(951)
(21,029)

59,198
(23,561)
35,637

(90)
35,547

1.95

(0.01)
1.94

18,289

1.92

0.00
1.92

$

$

$

$

$

$

1,218,364
715,760
77,776
216,382
43,114
2,271,396
1,913,704
357,692
280,310
2,405
4,787
70,190

(10,775)
(5,985)
(589)
(17,349)

52,841
(20,480)
32,361

(45)
32,316

1.88

0.00
1.88

17,233

1.84

0.00
1.84

$

$

$

$

$

$

Shares used in diluted per share calculations

20,647

18,546

17,598

See accompanying notes to consolidated financial statements.

F-4

        
        
        
           
           
           
           
             
             
           
           
           
               
               
             
        
        
        
        
        
        
           
           
           
           
           
           
               
               
               
             
               
               
             
             
             
            
            
            
              
              
              
              
                 
                 
            
            
            
             
             
             
            
            
            
             
             
             
                    
                   
                   
             
             
             
                 
                 
                 
                
                 
                 
                 
             
             
             
                 
                 
                 
                 
                 
                 
                 
             
             
             
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Changes in Stockholders' Equity and Comprehensive Income
For the years ended December 31, 2002, 2003 and 2004
(In thousands, except share data)

Balance at December 31, 2001
Comprehensive income:
  Net income
  Unrealized gain on investments, net
  Cash flow hedges:
    Net derivative losses, net of tax effect
      of $1,234
    Reversal of net derivative losses previously
      recorded due to their recognition in our
      statement of operations as incremental 
      interest expense, net of tax effect of $(963)
        Total comprehensive income
Issuance of stock in connection with 
   public offering
Issuance of stock in connection with 
   acquisition
Issuance of stock in connection with 
  employee stock plans
Conversion and redemption of Series M 
  Preferred Stock
Conversion of Class B Common Stock
Compensation for stock option issuances
  and tax benefits from option exercises
Balance at December 31, 2002
Comprehensive income:
  Net income
  Unrealized gain on investments, net
  Cash flow hedges:
    Net derivative losses, net of tax effect
      of $833
    Reversal of net derivative losses previously
      recorded due to their recognition in our
      statement of operations as incremental 
      interest expense, net of tax effect of $(1,442)
        Total comprehensive income
Issuance of stock in connection with 
  employee stock plans
Compensation for stock option issuances
  and tax benefits from option exercises
Dividends paid
Repurchase of Class A common stock
Balance at December 31, 2003
Comprehensive income:
  Net income
  Cash flow hedges:
    Net derivative losses, net of tax effect
      of $116
    Reversal of net derivative losses previously
      recorded due to their recognition in our
      statement of operations as incremental 
      interest expense, net of tax effect of $(1,585)
        Total comprehensive income
Issuance of stock in connection with 
  employee stock plans
Repurchase of Class A common stock
Compensation for stock option issuances
  and tax benefits from option exercises
Dividends paid
Balance at December 31, 2004

Series M Preferred Stock
Amount
Shares

9,676

$

5,806

Common Stock

Class A

Class B

Shares
8,894,107

$

Amount
113,553

Shares
4,039,719

$

Amount
502

$

Accumulated
Other
Compre-
hensive
Income
(Loss)

Additional
Paid In
Capital

507

$

(2,091)

$

Retained
Earnings
85,220

Total
Stockholders'
Equity
203,497

$

-
-

-

-

-

-

-

-
-

-

-

-

-

-

(9,676)
-

(5,806)
-

-
-

-
-

-

-

-

-
-
-
-

-

-

-

-
-

-
-
-

$

-
-

-
-

-

-

-

-
-
-
-

-

-

-

-
-

-
-
-

-
-

-

-

-
-

-

-

4,500,000

77,198

25,000

352,836

249,311
277,488

-

475

5,067

7,250
34

-

-
-

-

-

-

-

-

-

(277,488)

-

14,298,742

203,577

3,762,231

-
-

-

-

-
-

-

-

413,485

4,825

-
-
(19,400)
14,692,827

-
-
(215)
208,187

-

-

-

-

-

-

449,847
(600)

7,159
(13)

-
-

-
-

-
-

-

-

-

-
-
-

3,762,231

-

-

-

-
-

-
-

15,142,074

$

215,333

3,762,231

$

-
-

-

-

-

-

-

-
(34)

-
468

-
-

-

-

-

-
-
-
468

-

-

-

-
-

-
-

-

-

-

-

-

(11)
-

433
929

-
-

-

-

-

302
-
-
1,231

-

-

-

-
-

-

3

32,316
-

32,316
3

(1,948)

1,519

-

-

-

-
-

-
(2,517)

-

8

(1,140)

2,181

-

-
-
-
(1,468)

-

-

-

-

-

-
-

-

117,536

35,547
-

-

-

-

-
(2,575)
-

150,508

(1,948)

1,519
31,890

77,198

475

5,067

1,433
-

433
319,993

35,547
8

(1,140)

2,181
36,596

4,825

302
(2,575)
(215)
358,926

-

42,671

42,671

(254)

2,511

-
-

-

-

-
-

(254)

2,511
44,928

7,159
(13)

-
-
468

$

580
-
1,811

$

-
-
789

$

-
(5,634)
187,545

$

580
(5,634)
405,946

See accompanying notes to consolidated financial statements.

F-5

         
           
       
    
     
           
              
       
       
     
             
               
                  
            
                
            
               
            
       
       
             
               
                  
            
                
            
               
               
            
                
             
               
                  
            
                
            
               
       
            
       
             
               
                  
            
                
            
               
        
            
         
       
             
               
       
      
                
            
               
            
            
       
             
               
            
           
                
            
               
            
            
            
             
               
          
        
                
            
               
            
            
         
        
          
          
        
                
            
               
            
            
         
             
               
          
             
       
            
               
            
            
            
             
               
                  
            
                
            
              
            
            
            
             
               
     
    
     
           
              
       
     
     
             
               
                  
            
                
            
               
            
       
       
             
               
                  
            
                
            
               
               
            
                
             
               
                  
            
                
            
               
       
            
       
             
               
                  
            
                
            
               
        
            
         
       
             
               
          
        
                
            
               
            
            
         
             
               
                  
            
                
            
              
            
            
            
             
               
                  
            
                
            
               
            
       
       
             
               
           
          
                
            
               
            
            
          
             
               
     
    
     
           
           
       
     
     
             
               
                  
            
                
            
               
            
       
       
             
               
                  
            
                
            
               
          
            
          
             
               
                  
            
                
            
               
        
            
         
       
             
               
          
        
                
            
               
            
            
         
             
               
                
            
                
            
               
            
            
            
             
               
                  
            
                
            
              
            
            
            
             
               
                  
            
                
            
               
            
       
       
             
               
     
    
     
           
           
           
     
     
LITHIA MOTORS, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(In thousands)

Cash  flows from operating activities:
   Net income
   Adjustments to reconcile net income to net cash 
      provided by operating activities:
         Depreciation and amortization
         Depreciation and amortization from discontinued operations
         Compensation expense related to stock issuances
         (Gain) loss on sale of assets
         Loss on sale of vehicles leased to others
         Gain on sale of franchise
         Deferred income taxes
         Equity in (income) loss of affiliate
         (Increase) decrease, net of effect of acquisitions:
            Trade and installment contract receivables, net
            Contracts in transit
            Inventories
            Prepaid expenses and other
            Other non-current assets
         Increase (decrease), net of effect of acquisitions:
            Floorplan notes payable
            Trade payables
            Accrued liabilities
            Other long-term liabilities and deferred revenue
               Net cash provided by operating activities

Cash flows from investing activities:
   Principal payments received on notes receivable
   Capital expenditures:
      Non-financeable
      Financeable
   Proceeds from sale of assets
   Proceeds from sale of vehicles leased to others
   Expenditures for vehicles leased to others
   Cash paid for other investments
   Cash paid for acquisitions, net of cash acquired
   Proceeds from sale of franchises
   Distribution from affiliate
               Net cash used in investing activities

Cash flows from financing activities:
   Net borrowings (repayments) on lines of credit
   Principal payments on long-term debt and capital leases
   Proceeds from issuance of long-term debt
   Debt issuance costs
   Repurchase of common stock
   Redemption of Series M Preferred Stock
   Proceeds from issuance of common stock 
   Dividends paid
               Net cash provided by financing activities

Increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

Supplemental disclosures of cash flow information:
   Cash paid during the period for interest
   Cash paid during the period for income taxes

Supplemental schedule of noncash investing and financing
  activities:
   Stock issued in connection with acquisitions
   Debt issued in connection with acquisitions
   Flooring debt assumed in connection with acquisitions
   Acquisition of capital lease
   Assets acquired with debt
   Assets acquired through real estate exchange
   Debt extinguished through refinancing

2004

Year Ended December 31,
2003

2002

$

42,671

$

35,547

$

32,316

13,143
-
240
889
125
(883)
12,139
-

1,178
1,796
(23,601)
(1,480)
(509)

17,881
2,266
7,299
2,393
75,547

585

(13,156)
(40,931)
2,124
1,552
(7,733)
-
(79,395)
8,756
-

(128,198)

(120,332)
(13,326)
142,279
(2,550)
(13)
-
7,083
(5,634)
7,507

(45,144)

9,593
702
185
(586)
127
(919)
10,235
13

(641)
(3,080)
38,466
2,794
552

(12,390)
4,785
6,586
(3,397)
88,572

-

(10,678)
(32,448)
441
920
(6,650)
-
(63,799)
3,542
33
(108,639)

58,317
(4,631)
22,845
-
(215)
-
4,802
(2,575)
78,543

58,476

$

$

$

74,408
29,264

 $ 

15,932
74,408

 $ 

$

$

25,499
18,775

-
12,000
51,884
540
3,680
-
-

$

$

20,733
9,596

-
324
45,884
-
-
1,987
12,350

7,192
621
169
77
58
(50)
4,963
(4)

(3,228)
1,626
(107,126)
(1,126)
1,421

106,583
2,032
2,539
835
48,898

-

(5,691)
(32,792)
1,672
2,219
(7,372)
(384)
(81,698)
535
-

(123,511)

(28,000)
(11,223)
33,055
-
-
(4,366)
82,265
-
71,731

(2,882)

18,814
15,932

17,395
16,541

475
3,314
49,225
-
-
-
4,360

See accompanying notes to consolidated financial statements.

F-6

               
               
               
               
                 
                 
                    
                    
                    
                    
                    
                    
                    
                  
                      
                    
                    
                      
                  
                  
                    
               
               
                 
                    
                      
                      
                 
                  
               
                 
               
                 
             
               
           
               
                 
               
                  
                    
                 
               
             
             
                 
                 
                 
                 
                 
                 
                 
               
                    
               
               
               
                    
                    
                    
             
             
               
             
             
             
                 
                    
                 
                 
                    
                 
               
               
               
                    
                    
                  
             
             
             
                 
                 
                    
                    
                      
                    
           
           
           
           
               
             
             
               
             
             
               
               
               
                    
                    
                    
                  
                    
                    
                    
               
                 
                 
               
               
               
                    
                 
               
               
             
               
               
               
               
               
               
               
               
               
               
               
               
                 
               
                    
                    
                    
               
                    
                 
               
               
               
                    
                    
                    
                 
                    
                    
                    
                 
                    
                    
               
                 
LITHIA MOTORS, INC.
AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2004, 2003 and 2002

(1)

Summary of Significant Accounting Policies

Organization and Business
We  are  a  leading  operator  of  automotive  franchises  and  retailer  of  new  and  used  vehicles
and  services.   As  of  December  31,  2004,  we  offered  25  brands  of  new  vehicles  through  174
franchises in 86 stores in the Western United States and over the Internet.  As of December 31, 2004,
we  operated  16  stores  in  Oregon,  11  in  California,  11  in  Washington,  9  in  Texas,  7  in  Idaho,  7  in
Colorado, 7 in Alaska, 6 in Nevada, 6 in Montana, 2 in South Dakota, 2 in Nebraska, 1 in Oklahoma
and  1  in  New  Mexico.  We  sell  new  and  used  cars  and  light  trucks;  sell  replacement  parts;  provide
vehicle  maintenance,  warranty,  paint  and  repair  services;  and  arrange  related  financing,  service
contracts, protection products and credit insurance for our automotive customers.

Principles of Consolidation
The  accompanying  financial  statements  reflect  the  results  of  operations,  the  financial
position,  and  the  cash  flows  for  Lithia  Motors,  Inc.  and  its  directly  and  indirectly  wholly-owned
subsidiaries.  All  significant  intercompany  accounts  and  transactions,  consisting  principally  of
intercompany sales, have been eliminated upon consolidation.

Cash and Cash Equivalents
Cash and cash equivalents are defined as cash on hand and cash in bank accounts.

Contracts in Transit
Contracts in transit relate to amounts due from various lenders for the financing of vehicles

sold and are typically received within five days of selling a vehicle.

Trade Receivables
Trade  receivables  include  amounts  due  from  customers  for  vehicles  and  service  and  parts
business,  from  manufacturers  for  factory  rebates,  dealer  incentives  and  warranty  reimbursement,
from  insurance  companies,  finance  companies  and  other  miscellaneous  receivables.   Receivables
are recorded at invoice cost and do not bear interest until such time as they are 60 days past due.
Reserves  for  uncollectible  accounts  are  estimated  based  on  our  historical  write-off  experience  and
are  reviewed  on  a  monthly  basis.  Account  balances  are  charged  off  against  the  reserve  after  all
means of collection have been exhausted and the potential for recovery is considered remote.  We do
not have any off-balance sheet credit exposure related to our customers.

Inventories
Inventories  are  valued  at  the  lower  of  market  value  or  cost,  using  the  specific  identification
method  for  vehicles  and  parts.  The  cost  of  used  vehicle  inventories  includes  the  cost  of  any
equipment added, reconditioning and transportation.

Vehicles Leased to Others and Related Leases Receivable
Vehicles leased to others are stated at cost and depreciated over their estimated useful lives
(5 years) on a straight-line basis.  Lease receivables result from customer, employee and fleet leases
of vehicles under agreements that qualify as operating leases.  Leases are cancelable at the option of
the lessee after providing 30 days written notice.   Vehicles leased to others are classified as current
or non-current based on the remaining lease term.

F-7

Assets and Liabilities Held for Sale
Assets held for sale of $135,000 at December 31, 2004 relate to a building held for sale. At
December 31, 2003, we had $20.4 million of assets classified as assets held for sale related to one
store  that  was  sold  during  2004.  The  assets  primarily  included  inventory  and  property,  plant  and
equipment.  Liabilities held for sale at December 31, 2003 included flooring notes payable at contract
value related to the store held for sale.

Property, Plant and Equipment
Property,  plant  and  equipment  are  stated  at  cost  and  are  being  depreciated  over  their
estimated useful lives, principally on the straight-line basis.   The range of estimated useful lives is as
follows:

Buildings and improvements
Service equipment
Furniture, signs and fixtures

40 years
5 to 10 years
5 to 10 years

The  cost  for  maintenance,  repairs  and  minor  renewals  is  expensed  as  incurred,  while
significant  renewals  and  betterments  are  capitalized.  In  addition,  interest  on  borrowings  for  major
capital  projects,  significant  renewals  and  betterments  is  capitalized.  Capitalized  interest  then
becomes  a  part  of  the  cost  of  the  depreciable  asset  and  is  depreciated  according  to  the  estimated
useful  lives  as  previously  stated.   Capitalized  interest  totaled  $480,000,  $260,000  and  $295,000,
respectively, in 2004, 2003 and 2002.

When  an  asset  is  retired  or  otherwise  disposed  of,  the  related  cost  and  accumulated

depreciation are removed from the accounts, and any gain or loss is credited or charged to income.

Leased  property  meeting  certain  criteria  is  capitalized  and  the  present  value  of  the  related
lease payments is recorded as a liability.  Amortization of capitalized leased assets is computed on a
straight-line basis over the term of the lease, unless the lease transfers title or it contains a bargain
purchase  option,  at  which  time,  it  is  amortized  over  the  useful  life,  and  is  included  in  depreciation
expense.  The payments on the lease liability are amortized over the term of the lease.

Long-Lived Asset Impairment
Long-lived  assets  held  and  used  by  us  and  intangible  assets  with  determinable  lives  are
reviewed  for  impairment  whenever  events  or  circumstances  indicate  that  the  carrying  amount  of
assets may not be recoverable in accordance with SFAS No. 144 “Accounting for the Impairment or
Disposal  of  Long-Lived  Assets.”  We  evaluate  recoverability  of  assets  to  be  held  and  used  by
comparing the carrying amount of an asset to future net undiscounted cash flows to be generated by
the  asset.   If  such  assets  are  considered  to  be  impaired,  the  impairment  to  be  recognized  is
measured  as  the  amount  by  which  the  carrying  amount  of  the  assets  exceeds  the  fair  value  of  the
assets.  Such reviews assess the fair value of the assets based upon estimates of future cash flows
that the assets are expected to generate.   Long-lived assets to be disposed of by sale are valued at
the lower of book value or fair value less cost to sell.

Goodwill and Other Identifiable Intangible Assets
Goodwill represents the excess purchase price over fair value of net assets acquired, which
is  not  allocable  to  separately  identifiable  intangible  assets.  Other  identifiable  intangible  assets
represent  the  franchise  value  of  stores  acquired  since  July  1,  2001  and  non-compete  agreements.
Except for our non-compete agreements, all of our other identifiable intangible assets have indefinite
useful lives.

F-8

We  determined  that  our  franchise  agreements  have  indefinite  useful  lives  based  on  the

following:

•  Certain of our franchise agreements continue indefinitely by their terms;
•  Certain  of  our  franchise  agreements  have  limited  terms,  but  are  routinely  renewed

• 

without substantial cost to us;
In the established retail automotive franchise industry, we are not aware of manufacturers
terminating  franchise  agreements  against  the  wishes  of  the  franchise  owners  and  we
have never had a franchise agreement terminated against our wishes.   A manufacturer
may  pressure  a  franchise  owner  to  sell  a  franchise  when  they  are  in  breach  of  the
franchise  agreement  over  an  extended  period  of  time.  The  franchise  owner  is  typically
able to sell the franchise for market value.

•  State dealership franchise laws typically limit the rights of the manufacturer to terminate
or not renew a franchise unless there has been illegal activity on the part of the franchise
owner;

•  We  are  not  aware  of  any  legislation  or  other  factors  that  would  materially  change  the

retail automotive franchise system; and

•  As  evidenced  by  our  acquisition  history,  there  is  an  active  market  for  automotive
dealership  franchises  within  the  United  States.   We  attribute  value  to  the  franchise
agreements acquired with the dealerships we purchase based on the understanding and
industry  practice  that  the  franchise  agreements  will  be  renewed  indefinitely  by  the
manufacturer.

Accordingly, we have determined that our franchise agreements will continue to contribute to

our cash flows indefinitely and, therefore, have indefinite lives.

Pursuant  to  SFAS  No.  142,  “Goodwill  and  Other  Intangible  Assets,”  goodwill  and  other
identifiable intangible assets with indefinite useful lives are not amortized, but tested for impairment,
at least annually, in accordance with the provisions of SFAS No. 142.   The impairment test is a two
step process.  The first identifies potential impairments by comparing the fair value of a reporting unit
with its book value, including goodwill and other identifiable intangible assets.   If the fair value of the
reporting unit exceeds the carrying amount, goodwill and other identifiable intangible assets are not
impaired  and  the  second  step  is  not  necessary.   If  the  carrying  value  exceeds  the  fair  value,  the
second step includes determining the implied fair value through further market research.  The implied
fair  value  of  goodwill  and  other  identifiable  intangible  assets  is  then  compared  with  the  carrying
amount to determine if an impairment loss is recorded.

We  tested  our  goodwill  and  other  identifiable  intangible  assets  for  impairment  utilizing  the
discounted cash flows method in accordance with the provisions of SFAS  No. 142 as of December
31,  2004  and  determined that  no  impairment losses  were  required to  be  recognized.   Growth  rates
utilized  in  the  calculation  were  derived  from  the  U.S.  Census  Bureau  on  population growth  and  the
U.S. Department of Labor, Bureau of Labor Statistics for historical consumer price index data.   The
discount rate applied to the future cash flows was derived from a Capital Asset Pricing Model, which
factors in an equity risk premium and a risk free rate.

Incentives, Credits and Floor Plan Assistance
Manufacturers reimburse us for holdbacks, floor plan interest, and advertising credits, which
are earned when each vehicle is purchased by us. The manufacturers reimburse us weekly, monthly,
or quarterly depending on the manufacturer and the type of program.   The manufacturers determine
the  amount  of  the  reimbursements  based  on  many  factors  including  the  value  and  make  of  the
vehicles  purchased.   Pursuant  to  EITF  02-16  “Accounting  by  a  Customer  (Including  a  Reseller)  for
Certain Consideration Received from a  Vendor,” we  recognize advertising credits, floorplan interest
credits,  holdbacks,  cash  incentives  and  other  rebates  received  from  manufacturers  that  are  tied  to
specific vehicles as a reduction to cost of goods sold as the related vehicles are sold.  When amounts
are  received  prior  to  the  sale  of  the  vehicle,  such  amounts  are  netted  against  inventory  until  the
vehicle is sold.

F-9

We earn certain other cash incentives and rebates from the manufacturer when the vehicles
are sold to the customer.   The amount of cash incentives and other rebates can vary based on the
type and number of models sold.

Advertising  credits  that  are  not  tied  to  specific  vehicles  are  earned  from  the  manufacturer
when  we  submit  reimbursement  for  qualifying  advertising  expenditures  and  are  recognized  as  a
reduction  of  advertising  expense  upon  manufacturer  confirmation  that  our  submitted  expenditures
qualify for such credits.

Parts  purchase  discounts  that  we  receive  from  the  manufacturer  are  earned  when  certain
parts or volume of parts are purchased from the manufacturer and are recognized as a reduction to
cost of good sold as the related inventory is sold.

Advertising
We expense production and other costs of advertising as incurred as a component of selling,
general  and  administrative  expense.  Advertising  expense,  net  of  manufacturer  cooperative
advertising credits of $6.5 million, $6.1 million and $8.2 million, was $18.3 million, $20.1 million and
$16.8 million for the years ended December 31, 2004, 2003 and 2002, respectively.

Environmental Liabilities and Expenditures
Accruals  for  environmental  matters,  if  any,  are  recorded  in  operating  expenses  when  it  is
probable that a liability has been incurred and the amount of the liability can be reasonably estimated.
Accrued liabilities are exclusive of claims against third parties and are not discounted.

In  general,  costs  related  to  environmental  remediation  are  charged  to  expense.
Environmental costs are capitalized if such costs increase the value of the property and/or mitigate or
prevent contamination from future operations.

We are aware of limited contamination at certain of our current and former facilities, and are
in the process of conducting investigations and/or remediation at some of these properties. Based on
our current information, we do not believe that any costs or liabilities relating to such contamination,
other  environmental  matters  or  compliance  with  environmental  regulations  will  have  a  material
adverse  effect  on  our  cash  flows,  results  of  operations  or  financial  condition.  There  can  be  no
assurances,  however,  that  additional  environmental  matters  will  not  arise  or  that  new  conditions  or
facts will not develop in the future at our current or formerly owned or operated facilities, or at sites
that we may acquire in the future, that will result in a material adverse effect on our cash flows, results
of operations or financial condition.

Income Taxes
Income taxes are accounted for under the asset and liability method as prescribed by SFAS
No.  109  “Accounting  for  Income  Taxes.”  Deferred  tax  assets  and  liabilities  are  recognized  for  the
future tax consequences attributable to differences between the financial statement carrying amounts
of  existing  assets  and  liabilities  and  their  respective  tax  bases  and  operating  loss  and  tax  credit
carryforwards.   Deferred tax assets and liabilities are measured using enacted tax rates expected to
apply  to  taxable  income  in  the  years  in  which  those  temporary  differences  are  expected  to  be
recovered  or  settled.   The  effect  on  deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is
recognized in income in the period that includes the enactment date.

F-10

Computation of Per Share Amounts
Following is a reconciliation of the income from continuing operations and weighted average
shares  used  for  our  basic  earnings  per  share  (“EPS”)  and  diluted  EPS  (in  thousands,  except  per
share amounts).

Year Ended December 31,

Basic EPS
Income from continuing
operations available to
  common stockholders
Effect of Dilutive Securities
2 7/8% convertible senior

subordinated notes

Stock options
Diluted EPS
Income from continuing
operations available to
  common stockholders

Antidilutive Securities
Shares issuable pursuant to
  stock options not included
  since they were antidilutive

2004

Income
from
Continuing
Operations

Per
Share
Amount

Shares

2003

Income
from
Continuing
Operations

Per
Share
Amount

Shares

2002

Income
from
Continuing
Operations

Per
Share
Amount

Shares

$42,573

18,773

$2.27

$35,637

18,289

$1.95

$32,361

17,233

$1.88

1,231
-

1,485
389

(0.10)
(0.05)

-
-

-
257

-
(0.03)

-
-

-
365

-
(0.04)

$43,804

20,647

$2.12

$35,637

18,546

$1.92

$32,361

17,598

$1.84

324

342

-

In  October  2004,  the  Financial  Accounting  Standards  Board  (“FASB”)  ratified  a  consensus
position  of  the  Emerging  Issues  Task  Force,  EITF  04-8,  “Accounting  Issues  Related  to  Certain
Features  of  Contingently  Convertible  Debt  and  the  Effect  on  Diluted  Earnings  Per  Share,”  which
requires the inclusion of the 2,255,314 shares issuable pursuant to our convertible debt, which was
issued in the second quarter of 2004.   The guidance also required that net income be increased for
the related interest expense, net of taxes.

Concentrations of Credit Risk
Concentrations  of  credit  risk  with  respect  to  trade  receivables  are  limited  due  to  the  large
number of customers comprising our customer base.   Receivables from all manufacturers accounted
for  22.1%  and  22.4%,  respectively,  of  total  accounts  receivable  at  December  31,  2004  and  2003.
Included in the 22.1% is one manufacturer who accounted for 10.1% of the total accounts receivable
balance at December 31, 2004. Included in the 22.4% is one manufacturer who accounted for 10.4%
of the total accounts receivable balance at December 31, 2003.

In  addition,  in  2004,  2003  and  2002,  36.8%,  35.6%  and  31.8%,  respectively,  of  our  total

revenue was derived from vehicles from two manufacturers.

Financial  instruments,  which  potentially  subject  us  to  concentrations  of  credit  risk,  consist
principally  of  cash  deposits.  We  generally  are  exposed  to  credit  risk  from  balances  on  deposit  in
financial institutions in excess of the FDIC-insured limit.  

Financial Instruments and Market Risks
The  carrying  amount  of  cash  equivalents,  contracts  in  transit,  trade  receivables,  trade
payables,  accrued  liabilities  and  short  term  borrowings  approximates  fair  value  because  of  the
short-term nature of these instruments.

Fair  value  estimates  are  made  at  a  specific  point  in  time,  based  on  relevant  market
information  about  the  financial  instrument.  These  estimates  are  subjective  in  nature  and  involve
uncertainties and matters of significant judgment and therefore cannot be determined with precision.
Changes in assumptions could significantly affect the estimates.

We have variable rate floor plan notes payable and other credit line borrowings that subject
us  to  market  risk  exposure.   At  December  31,  2004  we  had  $491.5  million  outstanding  under  such
facilities  at  interest  rates  ranging  from  4.05%  to  5.15%  per  annum,  $450.8  million  of  which  was
outstanding under our floorplan facilities.   An increase or decrease in the interest rates would affect
interest expense for the period accordingly.

F-11

The  fair  market  value  of  long-term  fixed  interest  rate  debt  is  subject  to  interest  rate  risk.
Generally,  the  fair  market  value  of  fixed  interest  rate  debt  will  increase  as  interest  rates  fall  and
decrease as interest rates rise.   If we refinance at current market rates, we would pay an additional
$4.2 million in interest expense over the remaining lives, which is represented in the table below as
the difference between book value and fair value at December 31, 2004. The interest rate changes
affect the fair market value but do not impact earnings or cash flows.   We monitor our fixed rate debt
regularly, refinancing debt that is at an above market rate. The book value of our fixed rate debt and
the fair value, based open market trades or on discounted cash flows, was as follows at December
31, 2004 and 2003 (in thousands):

December 31,
Book value of fixed rate debt
Fair value of fixed rate debt

2004
178,282
173,997

$
$

2003
52,978
52,183

$
$

Lithia  also  subjects  itself  to  credit  risk  and  market  risk  by  entering  into  interest  rate  swaps.
See below and also Note 8.   We minimize the credit or repayment risk on our derivative instruments
by entering into transactions with high quality institutions, whose credit rating is higher than Aa.

Derivative Financial Instruments
Lithia enters into interest rate swap agreements to reduce its exposure to market risks from
changing interest rates on its new vehicle floorplan lines of credit.   The difference between interest
paid  and  interest  received,  which  may  change  as  market  interest  rates  change,  is  accrued  and
recognized  as  either  additional  floorplan  interest  expense,  or  a  reduction  thereof.  If  a  swap  is
terminated prior  to  its  maturity,  the  gain  or  loss  is  recognized over  the  remaining original life  of  the
swap  if  the  item  hedged  remains  outstanding,  or  immediately  if  the  item  hedged  does  not  remain
outstanding.  If the swap is not terminated prior to maturity, but the underlying hedged debt item is no
longer  outstanding,  the  interest  rate  swap  is  marked  to  market,  and  any  unrealized  gain  or  loss  is
recognized immediately.

We  account  for  our  derivative  financial  instruments  in  accordance  with  SFAS  No.  133,
“Accounting  for  Derivative  Instruments  and  Hedging  Activities,”  as  amended  by  SFAS  No.  138,
“Accounting  for  Certain  Derivative  Instruments  and  Certain  Hedging  Activities-an  amendment  of
FASB  Statement  No.  133”  and  SFAS  No.  137,  “Accounting for  Derivative Instruments and  Hedging
Activities”  (collectively,  “the  Standards”).  The  Standards  require  that  all  derivative  instruments
(including  certain  derivative  instruments  embedded  in  other  contracts)  be  recorded  on  the  balance
sheet as either an asset or liability measured at its fair value, and that changes in the derivatives fair
value be recognized currently in earnings unless specific hedge accounting criteria are met.  See also
Note 8.

Use of Estimates
The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally
accepted in the United States of America requires management to make estimates and assumptions
that affect the amounts reported in the consolidated financial statements and related notes to financial
statements.  Changes in such estimates may affect amounts reported in future periods.

Estimates  are  used  in  the  calculation  of  certain  reserves  maintained  for  charge  backs  on
estimated  cancellations  of  service  contracts,  life,  accident  and  disability  insurance  policies,  and
finance fees from financial institutions.   We also use estimates in the calculation of various accruals
and  reserves  including  anticipated  workers  compensation  premium  expenses  related  to  a
retrospective  cost  policy,  estimated  uncollectible  accounts  and  notes  receivable,  environmental
matters and warranty.

F-12

Revenue Recognition
Revenue  from  the  sale  of  vehicles  is  recognized  upon  delivery,  when  the  sales  contract  is
signed,  down  payment  has  been  received  and  funding  has  been  approved  from  the  lending  agent.
Fleet sales of vehicles whereby we do not take possession of the vehicles are shown on a net basis
in fleet and other revenue.

Revenue  from  parts  and  service  is  recognized  upon  delivery  of  the  parts  or  service  to  the

customer.

Finance fees earned for notes placed with financial institutions in connection with customer
vehicle financing are recognized, net of estimated charge-backs, as finance and insurance revenue
upon acceptance of the credit by the financial institution.

Insurance  income  from  third  party  insurance  companies  for  commissions  earned  on  credit
life,  accident  and  disability  insurance  policies  sold  in  connection  with  the  sale  of  a  vehicle  are
recognized, net of anticipated cancellations, as finance and insurance revenue upon execution of the
insurance contract.

Commissions  from  third  party  service  contracts  are  recognized,  net  of  anticipated

cancellations, as finance and insurance revenue upon sale of the contracts.

We  may  also  participate  in  future  underwriting  profit,  pursuant  to  retrospective  commission

arrangements, that would be recognized as income upon receipt.

Sales Returns
As  is  typical  in  the  automotive  retailing  industry,  we  do  not  allow  for  sales  returns  for  our
vehicle  sales,  and  have  therefore  not  provided  for  an  allowance  for  sales  returns.   Historically,  we
have not experienced sales returns.  We do allow for customer returns on sales of our parts inventory
up to 30 days after the sale.  Most parts returns generally occur within one to two weeks from the time
of  sale,  and  are  not  significant.   We,  therefore,  have  not  provided  for  an  allowance  for  parts  sales
returns.

Debt Issuance Costs and Loan Origination Fees
Debt  issuance  costs  and  loan  origination  fees  paid,  including  incremental  direct  costs  of
completed loan agreements, are deferred and amortized over the life of the debt to which it relates
and are shown as an increase to the related interest expense.

Warranty
We  offer  a  60-day  limited  warranty  on  the  sale  of  retail  used  vehicles.   We  estimate  our
warranty liability based on the number of vehicles sold and an estimated claim cost per vehicle based
on past experience.   Each year, we analyze the warranty charges related to our used vehicle sales
and update our per used vehicle warranty estimate. The estimated warranty is added to cost of sales
upon  sale  of  the  related  vehicle.   At  December  31,  2004  and  2003,  accrued  warranty  totaled
$198,000 and $220,000, respectively, and is included in other current liabilities on the consolidated
balance sheet.   A roll-forward of our warranty liability for the years ended December 31, 2004, 2003
and 2002 is as follows (in thousands):

Year Ended December 31,
Balance, beginning of period
Warranties issued
Reductions for warranty payments made
Adjustments and changes in estimates
Balance, end of period

2004
220
2,574
(2,562)
(34)
198

$

$

2003
525
2,935
(2,918)
(322)
220

$

$

2002
456
2,827
(2,758)
-
525

$

$

Comprehensive Income
Comprehensive income includes the unrealized gain or loss on investments and the fair value
of cash flow hedging instruments that are reflected in stockholders’ equity, net of tax, instead of net
income.

F-13

Major Supplier and Franchise Agreements
We purchase substantially all of our new vehicles and inventory from various manufacturers
at the prevailing prices charged by auto makers to all franchised dealers.   Our overall sales could be
impacted  by  the  auto  makers’  inability  or  unwillingness  to  supply  the  dealership  with  an  adequate
supply of popular models.

We  enter  into  agreements  (Franchise  Agreements)  with  the  manufacturers.   The  Franchise
Agreements generally limit the location of the dealership and provide the auto maker approval rights
over  changes  in  dealership  management  and  ownership.  The  automakers  are  also  entitled  to
terminate the Franchise Agreements if the dealership is in material breach of the terms.  Our ability to
expand operations depends, in part, on obtaining consents of the manufacturers for the acquisition of
additional dealerships.   See also “Goodwill and Other Identifiable Intangible Assets” above.

Stock-Based Compensation
We  account  for  stock  options  using  the  intrinsic  value  method  as  prescribed by  Accounting
Principles  Board  (APB)  Opinion  No.  25,  “Accounting  for  Stock  Issued  to  Employees.”    Pursuant  to
SFAS  No.  148  "Accounting  for  Stock-Based  Compensation  -  Transition  and  Disclosure,"  we  have
computed, for pro forma disclosure purposes, the impact on net income and net income per share as
if  we  had  accounted  for  our  stock-based  compensation  plans  in  accordance  with  the  fair  value
method  prescribed  by  SFAS  No.  123  “Accounting  for  Stock-Based  Compensation”  as  follows  (in
thousands):

Year Ended December 31,
Net income, as reported
Add – Stock-based employee compensation expense included in

reported net income, net of related tax effects

Deduct  -  total  stock-based  employee  compensation  expense
determined under the fair value based method for all awards, net of
related tax effects
Net income, pro forma
Basic net income per share:
   As reported
   Pro forma
Diluted net income per share:
   As reported
   Pro forma

$

$

$
$

$
$

2004
42,671

101

(3,266)
39,506

2.27
2.10

2.13
1.99

$

$

$
$

$
$

(1)

2003
35,547

99

(3,128)
32,518

1.94
1.78

1.92
1.77

$

$

$
$

$
$

(1)

2002
32,316

103

(2,318)
30,101

1.88
1.75

1.84
1.74

(1)    2003 and 2002 have been restated to reflect adjustments made pursuant to EITF 97-1 “Accounting under Statement 123
for  Certain  Employee  Stock  Purchase  Plans  with  a  Look-Back  Option,”  for  updated  forfeiture  estimates  and  the
appropriate tax effect on the option expense.  The impact on pro forma diluted EPS was a decrease of $0.04 and $0.02 in
2003 and 2002, respectively.

See Note 19 for a discussion of SFAS No. 123R, “Share-Based Payment: an amendment of
FASB Statements No. 123 and 95,” which requires companies to recognize in their income statement
the grant-date fair value of stock options and other equity-based compensation issued to employees.

We  used  the  Black-Scholes  option  pricing  model  and  the  following  weighted  average

assumptions in calculating the value of all options granted during the periods presented:

Year Ended December 31,
Employee Stock Purchase Plan
Risk-free interest rates
Dividend yield
Expected lives
Volatility

Option Plans
Risk-free interest rates
Dividend yield
Expected lives
Volatility

2004

2003

2002

0.93% - 1.71%
0.99% - 1.45%
3 months
28.11% - 47.31%

0.89% - 1.22%
0.00% - 1.27%
3 months
42.59% - 50.14%%

1.59% - 1.76%
n/a
3 months
42.59% - 51.80%

2.80%
1.04%
5.4 years
43.32%

2.50% - 3.00%
n/a
7.7  - 8.0 years
46.24% - 46.79%

4.00%
n/a
8.0 years
46.80%

F-14

Using  the  Black-Scholes  methodology,  the  weighted  average  fair  value  of  options  granted
during  2004,  2003  and  2002,  before  estimated  forfeitures,  was  $8.55,  $3.84  and  $7.54  per  share,
respectively.   The fair value would be amortized on a pro forma basis over the vesting period of the
options,  typically  four  to  five  years  for  options  granted  from  the  2001  Plan  and  three  months  for
options granted from the Purchase Plan.

Segment Reporting
Based  upon  definitions  contained  within  SFAS  No.  131  “Disclosures  about  Segments  of  an
Enterprise  and  Related  Information,”  we  have  determined  that  we  operate  in  one  segment,
automotive retailing.

Reclassifications
Certain amounts in the prior year financial statements have been reclassified to conform with
the current year presentation. In prior years, we included cash flows from notes receivable issued and
principal  payments  received  on  notes  receivable  as  investing  activities.   Based  on  recent  guidance
regarding  the  sale  of  goods  and  services  to  customers,  we  now  show  such  cash  flows  as  a
component  of  the  change  in  trade  and  installment  contracts  receivable,  net  and  other  non-current
assets in the operating activities section of our cash flow statement.

(2)

Discontinued Operations

During 2003, we decided to sell certain stores and related franchises. We recognized a net
gain on the sale of one of our stores classified as discontinued operations totaling $374,000, net of
tax, in 2003, which is netted with loss from discontinued operations on our consolidated statement of
operations.   During the third quarter of 2004, we disposed of one of the franchises included with the
store we had held for sale, which resulted in a gain of $212,000, net of tax.   In the fourth quarter of
2004,  we  disposed  of  the  remaining  franchise,  which  resulted  in  a  loss  of  $20,000,  net  of  tax.  In
addition,  in  2004,  we  recognized  losses  from  operations  of  the  discontinued  operations  of  $88,000
and  a  $6,000  loss  from  discontinued  operations  that  were  disposed  of  in  2003.  At  December  31,
2004, we did not have any assets held for sale related to discontinued operations.

We  continually  monitor  the  performance  of  each  of  our  stores  and  make  determinations  to

sell based on return on capital criteria.

Interest expense is allocated to stores classified in discontinued operations for actual flooring
interest expense directly related to the new vehicles in the store.  Interest expense related to the used
vehicle  line  of  credit  is  allocated  based  on  total  used  vehicle  inventory  of  the  store,  and  interest
expense related to the equipment line of credit is allocated based on the amount of fixed assets.

(3)

Trade Receivables

Trade receivables consisted of the following (in thousands):

December 31,
Trade receivables
Vehicle receivables
Manufacturer receivables
Other

Less: Allowances
  Total receivables, net

2004
12,197
9,971
18,694
1,150
42,012
(436)
41,576

$

$

2003
12,052
9,999
19,520
1,298
42,869
(462)
42,407

$

$

Vehicle  receivables  represent  receivables  from  financial  institutions  for  the  portion  of  the

vehicle sales price financed by the customer.

F-15

(4)

Inventories and Related Notes Payable

The  new  and  used  vehicle  inventory,  collateralizing  related  notes  payable,  and  other

inventory were as follows (in thousands):

December 31,

2004

2003

New and program vehicles
Used vehicles
Parts and accessories
  Total inventories

Inventory
Cost
427,134
84,739
24,780
536,653

$

$

Notes
Payable

450,859
-
-
450,859

$

$

Inventory
Cost
355,937
68,747
20,597
445,281

$

$

Notes
Payable

378,961
56,267
-
435,228

$

$

The inventory balance is generally reduced by manufacturer holdbacks and incentives, while
the related floor plan liability is reflective of the gross cost of the vehicle.   The floor plan liability, as
shown in Notes Payable in the above table, will generally also be higher than the inventory cost due
to the timing of the sale of a vehicle and payment of the related liability.

All new vehicles are pledged to collateralize floor plan notes payable to financial institutions.
The floor plan notes payable bear interest, payable monthly on the outstanding balance, at a rate of
interest  determined  by  the  lender,  subject  to  incentives.   The  new  vehicle  floor  plan  notes  are  due
when  the  related  vehicle  is  sold.   As  such,  these  floor  plan  notes  payable  are  shown  as  current
liabilities in the accompanying consolidated balance sheets.

At  December  31,  2004  and  2003,  used  vehicles  and  parts  and  accessories  inventory  were

pledged to collateralize our used vehicle and working capital credit facility.

(5)

Property, Plant and Equipment

Property, plant and equipment consisted of the following (in thousands):

December 31,
Buildings and improvements
Service equipment
Furniture, signs and fixtures

Less accumulated depreciation – buildings
Less accumulated depreciation – equipment and other

Land
Construction in progress, buildings
Construction in progress, other

(6)

Goodwill and Other Intangible Assets

The roll forward of goodwill is as follows (in thousands):

Year Ended December 31,
Balance, beginning of year
Goodwill acquired and post acquisition adjustments
Goodwill included in gain or loss on disposal of franchises
and discontinued operations
Balance, end of year

2004
129,687
25,373
70,804
225,864
(8,110)
(25,922)
191,832
95,583
9,196
3,020
299,631

2004
207,027
37,505

-
244,532

$

$

$

$

2003
93,455
19,856
56,742
170,053
(5,683)
(18,315)
146,055
71,592
5,312
4,354
227,313

2003
185,212
25,156

(3,341)
207,027

$

$

$

$

F-16

At  December  31,  2004  and  2003,  other  intangible  assets  included  the  value  of  franchise
agreements  and  non-compete  agreements.   The  value  attributed  to  franchise  agreements  has  an
indefinite  useful  life  and  non-compete  agreements  are  amortized  over  the  life  of  the  agreements,
typically  3  to  5  years.   The  gross  amount  of  other  intangible  assets  and  the  related  accumulated
amortization for non-compete agreements were as follows (in thousands):

December 31,

Franchise value

Non-compete agreements
Accumulated amortization
  Net non-compete agreements
Total other intangible assets, net

2004
44,602

110
(63)
47
44,649

$

$

2003
28,875

110
(39)
71
28,946

$

$

Amortization expense related to the non-compete agreements totaled $24,000, $21,000 and
$18,000, respectively, for the years ended December 31, 2004, 2003 and 2002.  Amortization of non-
compete agreements is as follows over the next five years (in thousands):

2005
2006
2007
2008
2009

$

23
22
2
-
-

(7)

Trade Payables

Trade payables consisted of the following (in thousands):

December 31,
Trade payables
Lein payables
Manufacturer payables
Other
  Total trade payables

2004
10,001
8,192
4,651
3,977
26,821

$

$

2003
10,200
8,378
3,312
2,512
24,402

$

$

Lein payables represent amounts owed to financial institutions for customer vehicle trade-ins.

(8)

Derivative Financial Instruments

We  have  entered  into  interest  rate  swaps  to  manage  the  variability  of  our  interest  rate

exposure, thus leveling a portion of our interest expense in a rising or falling rate environment.

We have effectively changed the variable-rate cash flow exposure on a portion of our flooring
debt to fixed-rate cash flows by entering into receive-variable, pay-fixed interest rate swaps.   Under
the  interest  rate  swaps,  we  receive  variable  interest  rate  payments  and  make  fixed  interest  rate
payments, thereby creating fixed rate flooring debt.

We  do  not  enter  into  derivative  instruments  for  any  purpose  other  than  to  manage  interest

rate exposure.  That is, we do not speculate using derivative instruments.

As  of  December  31,  2004,  we  have  outstanding the  following interest  rate  swaps  with  U.S.

Bank Dealer Commercial Services:

• 

• 

• 

effective  September  1,  2000  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
6.88% per annum, variable rate adjusted on the 1st and 16th of each month
effective  January  26,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.265% per annum, variable rate adjusted on the 26th of each month
effective  February  18,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.30% per annum, variable rate adjusted on the 1st and 16th of each month

F-17

• 

• 

• 

• 

effective  November  18,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.65% per annum, variable rate adjusted on the 1st and 16th of each month
effective  November  26,  2003  –  a  five  year,  $25  million  interest  rate  swap  at  a  fixed  rate  of
3.63% per annum, variable rate adjusted on the 26th of each month
effective March 9, 2004 – a five year, $25 million interest rate swap at a fixed rate of 3.25%
per annum, variable rate adjusted on the 1st and 16th of each month;
effective March 18, 2004 – a five year, $25 million interest rate swap at a fixed rate of 3.10%
per annum, variable rate adjusted on the 1st and 16th of each month.

We  earn  interest  on  all  of  the  interest  rate  swaps  at  the  one-month  LIBOR  rate.   The  one-

month LIBOR rate at December 31, 2004 was 2.4% per annum.

The  fair  value  of  our  interest  rate  swap  agreements  represents  the  estimated  receipts  or
payments  that  would  be  made  to  terminate  the  agreements.   These  amounts  are  recorded  as
deferred gains or losses in our consolidated balance sheet with the offset recorded in accumulated
other comprehensive income, net of tax.  The amount of deferred gains and (losses) at December 31,
2004 were $1.9 million and $(644,000), respectively.  The difference between interest earned and the
interest  obligation  results  in  a  monthly  settlement,  which  is  reclassified  from  accumulated  other
comprehensive income to the statement of operations as incremental flooring interest expense.   The
resulting  cash  settlement  reduces  the  amount  of  deferred  gains  and  losses.   Because  the  critical
terms  of  the  interest  rate  swaps  and  the  underlying  debt  obligations  are  the  same,  there  was  no
ineffectiveness recorded in interest expense.

If, in the future, the interest rate swap agreements were determined to be ineffective or were
terminated before the contractual termination date, or if it became probable that the hedged variable
cash  flows  associated  with  the  variable  rate  borrowings  would  stop,  we  would  be  required  to
reclassify into earnings all or a portion of the deferred gains or losses on cash flow hedges included in
accumulated other comprehensive income.

At current interest rates, we estimate that we will incur additional interest expense, net of tax,

of approximately $1.6 million related to our interest rate swaps during 2005.

 (9)

Lines of Credit and Long-Term Debt

Lines of Credit
We  have  a  working  capital  and  used  vehicle  flooring  credit  facility  with  DaimlerChrysler
Services North America LLC and Toyota Motor Credit Corporation totaling up to $150 million, which
expires  May  1,  2007  with  an  option  for  the  lenders  to  extend  to  May  1,  2008,  with  interest  due
monthly.   This  credit  facility  is  cross-collateralized and  secured  by  cash  and  cash  equivalents, new
and  used  vehicles  on  a  subordinated  basis  to  the  extent  not  specifically  financed  by  other  lenders,
parts  inventories,  accounts  receivable,  intangible  assets  and  equipment.  We  pledged  to
DaimlerChrysler  Services  and  Toyota  Motor  Credit  the  stock  of  all  of  our  dealership  subsidiaries
except entities operating BMW, Honda, Nissan or Toyota stores.

The  financial  covenants  in  our  agreement  with  DaimlerChrysler  Services  and  Toyota  Motor
Credit require us to maintain compliance with, among other things, (i) a specified current ratio; (ii) a
specified fixed charge coverage ratio; (iii) a specified interest coverage ratio; (iv) a specified adjusted
leverage ratio; and (v) certain working capital levels.    At December 31, 2004, we were in compliance
with all of the covenants of this agreement.

Ford  Motor  Credit,  General  Motors  Acceptance  Corporation  and  Volkswagen  Credit  have
agreed to floor all of our new vehicles for their respective brands with DaimlerChrysler Services North
America LLC and Toyota Motor Credit Corporation serving as the primary lenders for substantially all
other brands.  These new vehicle lines are secured by new vehicle inventory of the relevant brands.

We also have a revolving credit real estate line with Toyota Motor Credit totaling $40 million,
which expires in May 2005. The advances are secured by the real estate financed under this line of
credit.

F-18

We have a credit facility with U.S. Bank N.A., which provides for a $50.0 million revolving line
of  credit  for  leased  vehicles  and  equipment  purchases  and  expires  April  30,  2006.  The  financial
covenants in our agreement with U.S. Bank N.A. require us to maintain compliance with, among other
things, (i) a specified current ratio; (ii) a specified fixed charge coverage ratio; (iii) a minimum total net
worth; and (iv) a minimum tangible net worth. At December 31, 2004, we were in compliance with all
of the covenants of this agreement.

Interest  rates  on  all  of  the  above  facilities  ranged  from  4.05%  to  5.15%  at  December  31,
2004.   Amounts  outstanding  on  the  lines  at  December  31,  2004  together  with  amounts  remaining
available under such lines were as follows (in thousands):

New and program vehicle lines
Working capital and used vehicle line
Real estate line
Equipment/leased vehicle line

Outstanding at
December 31, 2004

$450,859
-
-
   40,686
$491,545

Remaining Availability as
of December 31, 2004
$        

 *

150,000
40,000
     9,314
$199,314*

_________
*  There are no formal limits on the new and program vehicle lines with certain lenders.

Senior Subordinated Convertible Notes
In  May  2004,  we  sold  $85.0  million  of  2.875%  senior  subordinated  convertible  notes  (the
“Notes”)  due  2014  through  a  Rule  144A  offering  to  qualified  institutional  buyers.  We  will  also  pay
contingent interest on the notes during any six-month interest period beginning May 1, 2009, in which
the trading price of the Notes for a specified period of time equals or exceeds 120% of the principal
amount of the Notes.   Net proceeds from this offering were approximately $82.5 million. The Notes
are  convertible  into  shares  of  our  Class  A  common  stock  at  a  price  of  $37.69  per  share  (or  26.53
shares per $1,000 of Notes) upon the satisfaction of certain conditions and upon the occurrence of
certain events as follows:

• 

• 

• 

• 
• 

if,  prior  to  May  1,  2009,  and  during  any  calendar  quarter,  the  closing  sale  price  of  our
common stock exceeds 120% of the conversion price for at least 20 trading days in the 30
consecutive trading days ending on the last trading day of the preceding calendar quarter;
if,  after  May  1,  2009,  the  closing   sale  price  of  our  common  stock  exceeds  120%  of  the
conversion price;
if, during the five business day period after any five consecutive trading day period in which
the trading price per $1,000 principal amount of Notes for each day of such period was less
than  98%  of  the  product  of  the  closing  sale  price  of  our  common  stock  and  the  number  of
shares issuable upon conversion of $1,000 principal amount of the Notes;
if the Notes have been called for redemption; or
upon certain specified corporate events.

Any declaration and payment of a dividend in excess of $0.08 per share per quarter will result

in an adjustment in the conversion rate for the Notes.

The  Notes  are  redeemable at  our  option  beginning  May  6,  2009  at  the  redemption price  of
100% of the principal amount plus any accrued interest.   The holders of the Notes can require us to
repurchase  all  or  some  of  the  notes  on  May  1,  2009  and  upon  certain  events  constituting  a
fundamental change or a termination of trading.  A fundamental change is any transaction or event in
which all or substantially all of our common stock is exchanged for, converted into, acquired for, or
constitutes solely the right to receive, consideration that is not all, or substantially all, common stock
that  is  listed  on,  or  immediately  after  the  transaction  or  event,  will  be  listed  on,  a  United  States
national securities exchange. A termination of trading will have occurred if our common stock is not
listed for trading on a national exchange or the NASDAQ stock market.

We filed a registration statement on Form S-3 with the Securities and Exchange Commission
on July 26, 2004 covering the resale of the Notes and the common stock issuable upon conversion of
the  Notes.  The  registration  statement  was  declared  effective  by  the  Securities  and  Exchange
Commission in October 2004.

F-19

Summary
Long-term debt consisted of the following (in thousands):

December 31,
Variable Rate Debt:
Equipment and leased vehicle line of credit, expiring April 2006
Real  estate  line  of  credit  payable  with  monthly  payments  of  interest  only,  expiring

2004

2003

$

40,686

$

35,000

May 2005; secured by land and buildings

Working  capital  and  used  vehicle  flooring  line  of  credit  payable  with  monthly

payments of interest only, expiring May 2007

-

-

9,018

117,000

Mortgages  payable  in  monthly  installments  of  $386,  including  interest  between

4.20% and 6.44%, maturing through April 2024; secured by land and buildings

52,382

32,949

Notes payable in  monthly  installments of $21, including  interest  between 0.0% and
4.7%, maturing at various dates through 2005; secured by vehicles leased to others
Notes payable related to acquisitions, with interest rate of 5.25%, maturing February

2008

  Total Variable Rate Debt

2,194

1,607

331
95,593

481
196,055

Fixed Rate Debt:
  2.875% senior subordinated convertible notes, due May 2014 with interest due semi-

annually in May and November of each year

85,000

-

Mortgages  payable  in  monthly  installments  of  $622,  including  interest  between

4.00% and 6.96%, maturing fully May 2022; secured by land and buildings

91,298

49,837

Notes payable related to acquisitions, with interest rates between 4.00% and 7.25%,

maturing at various dates through May 2009

Capital lease obligations, net of interest of $174, with monthly lease payments of $5
  Total Fixed Rate Debt
Total Long-Term Debt
Less current maturities

1,454
530
178,282
273,875
(6,565)
267,310

$

3,141
-
52,978
249,033
(14,299)
234,734

$

The schedule of future principal payments on long-term debt after December 31, 2004 is as

follows (in thousands):

Year Ending December 31,
2005
2006
2007
2008
2009
Thereafter
Total principal payments

$

$

6,565
45,354
12,868
37,363
22,398
149,327
273,875

(10)   Stockholders’ Equity

Class A and Class B Common Stock
The shares of Class A common stock are not convertible into any other series or class of our
securities.   Each  share  of  Class  B  common  stock,  however,  is  freely  convertible  into  one  share  of
Class  A  common  stock  at  the  option  of  the  holder  of  the  Class  B  common  stock.   All  shares  of
Class  B  common  stock  shall  automatically  convert  to  shares  of  Class  A  common  stock  (on  a
share-for-share basis, subject to the adjustments) on the earliest record date for an annual meeting of
our stockholders on which the number of shares of Class B common stock outstanding is less than
1% of the total number of shares of common stock outstanding.   Shares of Class B common stock
may  not  be  transferred  to  third  parties,  except  for  transfers  to  certain  family  members  and  in  other
limited circumstances.

Holders of Class A common stock are entitled to one vote for each share held of record and
holders of Class B common stock are entitled to ten votes for each share held of record.  The Class A
common stock and Class B common stock vote together as a single class on all matters submitted to
a vote of stockholders.

F-20

In March 2002, we registered and sold 4.5 million newly issued shares of Class A common
stock.   Proceeds,  net  of  offering  expenses,  totaled  approximately  $77.2  million.   In  connection  with
the sale, existing stockholders sold 1.25 million shares of Class A common stock and 121,488 shares
of Class B common stock were converted into a like number of shares of Class A common stock.

In September 2002, 156,000 Class B shares were converted into Class A shares.

Series M Redeemable, Convertible Preferred Stock
In  1999,  the  Company  authorized  15,000  shares  of  Series  M  Redeemable,  Convertible
preferred  stock  (“Series  M  Preferred  Stock”).   In  May  1999,  in  connection  with  the  acquisition  of
Moreland Automotive Group, the Company issued 10,360 shares of Series M Preferred Stock.   The
Series M Preferred Stock was convertible into Class A Common Stock at the option of the Company
at any time and at the option of the holder under limited circumstances. The Series M Preferred Stock
was redeemable at the option of the Company.  The Series M Preferred Stock converted into Class A
common stock based on a formula that divided the average Class A common stock price for a certain
15-day  period  into  $1,000  and  then  multiplied  by  the  number  of  Series  M  Preferred  Stock  being
converted.  The Series M Preferred Stock had a $1,000 per share liquidation preference.

In  the  first  quarter  of  2000,  the  Company  issued  303,542  shares  of  Class  A  common  stock
and  4,499  shares  of  Series  M  Preferred  Stock  in  order  to  satisfy  contingent  payout  requirements
related to the Moreland acquisition.

All  shares  of  Series  M  Preferred  Stock  have  been  converted  or  redeemed  and,  as  of

December 31, 2002, no shares of Series M Preferred Stock remained outstanding.

(11)

Cost of Sales

Cost  of  sales  categorized  by  revenue  category  from  continuing  operations  is  as  follows  (in

thousands):

Year Ended December 31,
New vehicle sales
Used vehicle sales
Finance and insurance
Service, body and parts
Fleet and other

2004
1,465,252
662,221
376
150,609
7,393
2,285,851

$

$

2003
1,330,446
642,443
276
132,653
4,575
2,110,393

$

$

2002
1,114,885
643,713
459
112,433
42,214
1,913,704

$

$

(12)

Income Taxes

Income tax expense from continuing operations for 2004, 2003 and 2002 was as follows (in

thousands):

Year Ended December 31,
Current:
   Federal
   State

Deferred:
   Federal
   State

          Total

2004

13,163
1,990
15,153

10,423
1,302
11,725
26,878

$

$

2003

11,413
1,692
13,105

9,406
1,050
10,456
23,561

2002

14,033
1,917
15,950

4,008
522
4,530
20,480

$

$

$

$

F-21

At December 31, 2004, we had prepaid income taxes totaling $2.2 million and at December

31, 2003, we had income taxes payable totaling $1.8 million.

Individually  significant  components  of  the  deferred  tax  assets  and  liabilities  are  presented

below (in thousands):

December 31,
Deferred tax assets:
   Allowance and accruals
   Deferred revenue and cancellation reserves
       Total deferred tax assets

Deferred tax liabilities:
   Inventories
   Interest expense
   Goodwill
   Property and equipment, principally due to

differences in depreciation
       Total deferred tax liabilities
          Total

2004

3,638
4,801
8,439

(5,766)
(1,856)
(22,896)

(14,670)
(45,188)
(36,749)

$

$

2003

4,189
4,398
8,587

(5,177)
-
(15,921)

(11,045)
(32,143)
(23,556)

$

$

In  2004,  2003  and  2002,  income  tax  benefits  attributable  to  employee  stock  option
transactions  of  $415,000,  $138,000  and  $264,000,  respectively,  were  allocated  to  stockholders'
equity. 

The reconciliation between amounts computed using the federal income tax rate of 35% and
our income tax expense from continuing operations for 2004, 2003 and 2002 is shown in the following
tabulation (in thousands):

Year Ended December 31,
Computed “expected” tax expense
State taxes, net of federal income tax benefit
Other
Income tax expense

2004
24,364
2,138
376
26,878

$

$

2003
20,719
1,769
1,073
23,561

$

$

2002
18,494
1,580
406
20,480

$

$

(13)

401(k) Profit Sharing Plan

We  have  a  defined  contribution  401(k)  plan  and  trust  covering  substantially  all  full-time
employees.   The  annual  contribution  to  the  plan  is  at  the  discretion  of  our  Board  of  Directors.
Contributions  of  $1.3  million,  $0.6  million  and  $0.9  million  were  recognized  for  the  years  ended
December  31,  2004,  2003  and  2002,  respectively.   Employees  may  contribute  to  the  plan  as  they
meet certain eligibility requirements.

(14)

Stock Incentive Plans

At our annual shareholders meeting in May 2003, our shareholders approved an amendment
to, and restatement of, our 2001 Stock Option Plan in the form of the 2003 Stock Incentive Plan (the
“2003 Plan”). As amended in May 2004, the 2003 Plan allows for the granting of up to a total of 2.2
million  incentive  and  nonqualified  stock  options  and  shares  of  restricted  stock  to  our  officers,  key
employees  and  consultants.  We  also  have  options  outstanding  and  exercisable  pursuant  to  their
original terms pursuant to prior plans. Options canceled under prior plans do not return to the pool of
options  to  be  granted  again  in  the  future.  All  of  the  option  plans  are  administered  by  the
Compensation Committee of the Board and permit accelerated vesting of outstanding options upon
the occurrence of certain changes in control. Options become exercisable over a period of up to ten
years from the date of grant and at exercise prices as determined by the Board.   Beginning in 2004,
the term of options granted has been reduced to six years.  At December 31, 2004, 2,807,801 shares
of  Class  A  common  stock  were  reserved  for  issuance  under  the  plans,  of  which  1,379,171  were
available for future grant.

F-22

Activity under the above plans is as follows (in thousands):

Balances, December 31, 2001
Additional shares reserved
Options granted
Options canceled
Options exercised
Balances, December 31, 2002
Options granted
Options canceled
Options exercised
Balances, December 31, 2003
Additional shares reserved
Options granted
Options canceled
Options exercised
Balances, December 31, 2004

Shares
Available for
Grant
325
600
(433)
52
-
544
(16)
133
-
661
1,000
(337)
55
-
1,379

Shares Subject to
Options
1,373
-
433
(173)
(136)
1,497
16
(151)
(38)
1,324
-
337
(64)
(168)
1,429

Weighted Average
Exercise Price
$14.02
-
15.80
17.00
12.00
14.25
14.09
16.54
10.09
14.10
-
29.14
18.41
9.14
$18.04

The following table summarizes stock options outstanding at December 31, 2004:

Options Outstanding

Options Exercisable

Range of
Exercise Prices
$1.00
10.75
10.87 – 12.99
14.31 – 16.18
16.50 – 18.43
19.24 – 20.52
29.42
$1.00 - $29.42

Number of
Shares
Outstanding

87,298
14,000
169,064
323,616
303,723
206,600
324,329
1,428,630

Weighted
Average
Remaining
Contractual Life
(years)
5.3
0.2
5.4
6.6
4.5
7.0
5.2
5.6

Weighted
Average
Exercise
Price
$ 1.00
10.75
11.92
15.09
16.83
19.32
29.42
$18.04

Number of
Shares
Exercisable

16,298
14,000
115,664
98,601
212,886
47,600
8,000
513,049

Weighted
Average
Exercise
Price
$ 1.00
10.75
11.96
14.94
16.86
19.34
29.42
$15.14

At December 31, 2003 and 2002, 527,250 and 399,810 shares were exercisable at weighted

average exercise prices of $12.99 and $11.88, respectively.

In  1998,  the  Board  of  Directors  and  the  stockholders  approved  the  implementation  of  an
Employee  Stock  Purchase  Plan  (the  “Purchase  Plan”),  and,  as  amended  in  May  2000,  2002,  2003
and  2004,  have  reserved  a  total  of  1.75  million  shares  of  Class  A  common  stock  for  issuance
thereunder.   The Purchase Plan is intended to qualify as an “Employee Stock Purchase Plan” under
Section  423  of  the  Internal  Revenue  Code  of  1986,  as  amended,  and  is  administered  by  the
Compensation Committee of the Board.   Eligible employees are entitled to invest up to 10% of their
base pay for the purchase of stock up to $25,000 of fair market value of our Class A common stock
annually.   The purchase price for shares purchased under the Purchase Plan is 85% of the lesser of
the fair market value at the beginning or end of the purchase period.  A total of 281,357, 375,988 and
217,230  shares  of  our  Class  A  common  stock  were  issued  under  the  Purchase  Plan  during  2004,
2003 and 2002, respectively, and 540,496 remained available for issuance at December 31, 2004.

(15)

Dividend Payments

We declared and paid a dividend of $0.07 per share of Class A and Class B common stock
for  each  of  the  second,  third  and  fourth  quarters  of  2003  and  the  first  quarter  of  2004,  totaling
approximately $1.3 million each quarter.   In addition, we declared and paid a dividend of $0.08 per
share  of  Class  A  and  Class  B  common  stock  for  each  of  the  second  and  third  quarters  of  2004,
totaling  approximately  $1.5  million  per  quarter.  See  also  Note  19  for  information  regarding  the
declaration of a dividend related to the fourth quarter of 2004.

F-23

(16)

Commitments and Contingencies

Leases
We lease certain of our facilities under non-cancelable operating leases. These leases expire
at  various  dates  through  2030.  Certain  lease  commitments  contain  fixed  payment  increases  at
predetermined  intervals  over  the  life  of  the  lease,  while  other  lease  commitments  are  subject  to
escalation clauses of an amount equal to the cost of living based on the “Consumer Price Index - U.S.
Cities Average - All Items for all Urban Consumers” published by the U.S. Department of Labor.

The  minimum  lease  payments  under  the  operating  leases  after  December  31,  2004  are  as

follows (in thousands):

Year Ending December 31,
2005
2006
2007
2008
2009
Thereafter
Total minimum lease payments
Less: sublease rentals

$

19,809
18,457
17,360
16,512
13,251
39,404
124,793
(4,434)
$ 120,359

Rental expense for all operating leases was $20.4 million, $19.3 million and $17.8 million for

the years ended December 31, 2004, 2003 and 2002, respectively.

Primarily in connection with dispositions of dealerships, we occasionally assign or sublet our
interests  in  any  real  property  leases  associated  with  such  dealerships  to  the  purchaser.   We  often
retain responsibility for the performance of certain obligations under such leases to the extent that the
assignee or sublessee does not perform, whether such performance is required prior to or following
the assignment of subletting of the lease.   Additionally, we generally remain subject to the terms of
any  guarantees  made  by  us  in  connection  with  such  leases.  However,  we  generally  have
indemnification rights against the assignee or sublessee in the event of non-performance, as well as
certain other defenses. We presently have no reason to believe that we will be called upon to perform
under  any  such  assigned  leases  or  subleases.   Lease  rental  payments  under  assigned  or  sublet
leases for their remaining terms totaled approximately $4.4 million at December 31, 2004.   We may
also  be  called  upon  to  perform  other  obligations  under  these  leases,  such  as  environmental
remediation of the premises or repairs upon termination of the lease.   Although we currently have no
reason  to  believe  that  we  will  be  called  upon  to  perform  any  such  services,  there  can  be  no
assurance  that  any  future  performance  required  by  us  under  these  leases  will  not  have  a  material
adverse effect on our financial condition or results of operations.

Capital Commitments
We  had  capital  commitments of  $14.7  million at  December 31,  2004  for  the  construction of
five  new  facilities,  additions  to  three  existing  facilities  and  the  remodel  of  one  facility.  The  new
facilities  will  be  for  our  Chevrolet  dealership  in  Fairbanks,  Alaska,  our  Toyota  dealership  in
Springfield, Oregon, our Chevrolet and Hyundai dealerships in Odessa, Texas and a body shop also
in Odessa, Texas.   We have already incurred $11.5 million for these projects and anticipate incurring
the  remaining  $14.7  million  in  2005.  We  expect  to  pay  for  the  construction  out  of  existing  cash
balances  until  completion  of  the  projects,  at  which  time  we  anticipate  securing  long-term  financing
and general borrowings from third party lenders for 70% to 90% of the amounts expended.

Charge-Backs for Various Contracts
We  have  recorded  a  reserve  for  our  estimated  contractual  obligations  related  to  potential
charge-backs for vehicle service contracts, lifetime oil change contracts and other various insurance
contracts  that  are  terminated  early  by  the  customer.    At  December  31,  2004,  this  reserve  totaled
$11.8  million.   Based  on  past  experience,  we  estimate  that  the  $11.8  million  will  be  paid  out  as
follows:  $6.9 million in 2005; $3.2 million in 2006; $1.2 million in 2007; $0.4 million in 2008; and $0.1
million thereafter.

F-24

Litigation
We  are  party  to  numerous legal  proceedings arising  in  the  normal  course  of  our  business. 
While we cannot predict with certainty the outcomes of these matters, we do not anticipate that the
resolution  of  these  proceedings  will  have  a  material  adverse  effect  on  our  business,  results  of
operations, financial condition, or cash flows.

On  April  28,  2004,  a  lawsuit  was  filed  against  us  in  the  United  States  District  Court  for  the
District of Oregon:   Robert Allen, et al., vs. Lithia Motors, Inc., et al., Civil Case No. 04-03032-CO. 
The complaint seeks money damages from us for alleged federal and state RICO violations, violation
of  Oregon's  Unlawful  Trade  Practices  Act  and  fraud,  with  respect  to  arranging  the  financing  of
vehicles. Each of the 23 Allen plaintiffs seeks stated actual damages ranging from $733 to $20,859,
damages for mental distress ranging from $10,000 to $250,000, and punitive damages of $1,500,000.
With  statutory  penalties,  the  Allen  plaintiffs  seek  actual  damages  that  total  less  than  $250,000,
trebled, approximately $3.0 million in mental distress claims and punitive damages of $34.5 million.
Management  believes  that  if  damages  were  assessed,  most  would  be  covered  by  insurance.  The
case  is  still  in  its  pleading  stage and no depositions or document production has yet occurred.   We
intend to vigorously defend this matter and management believes that the likelihood of a judgment for
the amount of damages sought is remote.

(17)

Related Party Transactions

Mark DeBoer Construction
During  2004,  2003  and  2002,  Lithia  Real  Estate,  Inc.  paid  Mark  DeBoer Construction, Inc.
$1.6 million, $1.6 million, and $4.3 million, respectively, for remodeling certain of our facilities.   Mark
DeBoer is the son of Sidney B. DeBoer, our Chairman and Chief Executive Officer. These amounts
included  $0.7  million,  $0.9  million,  and  $3.5  million,  respectively,  paid  for  subcontractors  and
materials,  $42,000,  $102,000  and  $183,000,  respectively  for  permits,  licenses,  travel  and  various
miscellaneous fees, and $880,000, $638,000, and $558,000, respectively, for contractor fees. In 2004
and 2003, we paid more of the subcontractors directly, which reduced the overall payments to Mark
DeBoer Construction, Inc.   We believe the amounts paid are fair in comparison with fees negotiated
with  independent  third  parties  and  all  significant  transactions  are  reviewed  and  approved  by  our
independent audit committee.

W. Douglas Moreland
In  May  1999,  we  purchased  certain  dealerships  owned  by  W.  Douglas  Moreland  for  total
consideration of approximately $66.0 million, at which time, Mr. Moreland became a member of our
Board of Directors.  During the normal course of business, these dealerships paid $1.1 million in 2002
to other companies owned by Mr. Moreland for vehicle purchases, recourse paid to a financial lender
and  management  fees.  We  also  paid  rental  expense  of  $2.6  million  in  2002  to  other  companies
owned by Mr. Moreland. As of October 31, 2002, Mr. Moreland was no longer a member of our Board
of Directors.

(18)

Acquisitions

The following acquisitions were made in 2004:
• 

• 

• 

In January 2004, we acquired one Chrysler and Jeep store in Reno, Nevada, which had
anticipated annual revenues of approximately $55.0 million. The store has been renamed
Lithia Chrysler Jeep of Reno.
In  March  2004,  we  acquired  one  Chevrolet  store  in  Helena,  Montana,  which  had
anticipated annual revenues of approximately $40.0 million. The store has been renamed
Chevrolet of Helena.
In April 2004, we acquired Tony Chevrolet of Anchorage and Tony Chevrolet of Wasilla,
Alaska, which had anticipated combined annual revenues of approximately $125 million.
The stores have been renamed Chevrolet of South Anchorage and Chevrolet of Wasilla,
respectively.

F-25

• 

• 

• 

• 

• 

• 

• 

In June 2004, we acquired the Saab dealership assets of Pacific Motors Group, Inc.  The
Saab  franchise  purchased  with  this  acquisition  was  combined  with  Chevrolet  of  South
Anchorage.
In  July  2004,  we  acquired  one  Toyota  store  in  Odessa,  Texas,  which  had  anticipated
annual  revenues  of  approximately  $20.0  million.  The  store  has  been  renamed  Lithia
Toyota of Odessa.
In  September  2004,  we  acquired  a  Chrysler  Dodge  Jeep  and  a  Honda  store  in  Great
Falls,  Montana,  which  had  anticipated  combined  annual  revenue  of  approximately  $40
million.   The  stores  have  been  renamed  Lithia  Chrysler  Dodge  Jeep  of  Great  Falls  and
Honda of Great Falls, respectively.
In October 2004, we acquired a Chrysler and a Jeep franchise in Santa Rosa, California,
which  had  anticipated  annual  revenue  of  approximately  $10  million.  These  franchises
have  been  combined  with  our  existing  Dodge  store  in  Santa  Rosa.  The  store  is  now
named Lithia Chrysler Dodge Jeep of Santa Rosa.
In October 2004, we acquired a BMW store in Anchorage, Alaska, which had anticipated
annual  revenue  of  approximately  $15  million.  The  store  is  now  named  BMW  of
Anchorage.
In  November  2004,  we  acquired  a  Chrysler  Jeep  Dodge  franchise  in  Santa  Fe,  New
Mexico, which had anticipated annual revenue of approximately $20 million.  The store is
now named Lithia Chrysler Jeep Dodge of Santa Fe.
In  November  2004,  we  acquired  a  Dodge  store  in  Helena,  Montana,  which  had
anticipated annual revenue of approximately $18 million.   The store is now named Lithia
Dodge of Helena.

The following acquisitions were made in 2003:
• 

In  February  2003,  we  acquired  Richardson  Chevrolet  in  Salinas,  California,  which  had
anticipated  2003  annual  revenues  of  approximately  $35.0  million.  This  store  has  been
renamed Chevrolet of Salinas.
In March 2003, we acquired Pacific Hyundai of Anchorage, Alaska, which had anticipated
2003  revenues  of  approximately  $10.0  million.   The  store  has  been  renamed  Lithia
Hyundai of Anchorage.
In  March  2003,  we  acquired  Randy  Hansen  Chevrolet  of  Twin  Falls,  Idaho,  which  had
anticipated  2003  annual  revenues  of  approximately  $30.0  million.   The  store  has  been
renamed Chevrolet Cadillac of Twin Falls.
In  April  2003,  we  acquired  Grizzly  Chrysler  Dodge  of  Missoula,  Montana,  which  had
anticipated 2003 revenues of approximately $25.0 million.   The store has been renamed
Lithia Auto Center of Missoula.
In  May  2003,  we  acquired  Expressway  Dodge  of  Broken  Arrow,  Oklahoma,  which  had
anticipated 2003 revenues of approximately $40.0 million.   The store has been renamed
Lithia Dodge of Broken Arrow.
In  June  2003,  we  acquired  Midland  Dodge  of  Billings,  Montana,  which  had  anticipated
2003  revenues  of  approximately  $35.0  million.   The  store  has  been  renamed  Lithia
Dodge of Billings.
In  August  2003,  we  acquired  Mercedes  Benz  of  Spokane,  Washington,  which  had
anticipated 2003 revenues of approximately $20.0 million.   The store has been renamed
Mercedes-Benz of Spokane.
In  August  2003,  we  acquired  Santa  Rosa  Dodge  in  California,  which  had  anticipated
2003  revenues  of  approximately  $30.0  million.   The  store  has  been  renamed  Lithia
Dodge of Santa Rosa.
In  October  2003,  we  acquired  Chevrolet  Cadillac  of  Fairbanks,  Alaska,  which  had
anticipated  2003  revenues  of  approximately  $15.0  million.   The  store  name  will  remain
the same.
In  October  2003,  we  acquired  Grapevine  Dodge  in  Grapevine,  Texas,  which  had
anticipated 2003 revenues of approximately $70.0 million.   The store has been renamed
Lithia Dodge of Grapevine.

• 

• 

• 

• 

• 

• 

• 

• 

• 

F-26

• 

In  November  2003,  we  acquired  Fairfield  Dodge  in  Fairfield,  California,  which  had
anticipated 2003 revenues of approximately $20.0 million.   The store has been renamed
Lithia Dodge of Fairfield.

The  above  acquisitions  were  all  accounted  for  under  the  purchase  method  of  accounting.
Pro forma results of operations assuming all of the above acquisitions occurred as of January 1, 2003
are as follows (in thousands, except per share amounts).

Year Ended December 31,
Total revenues
Net income
Basic earnings per share
Diluted earnings per share

$

$

2004
2,867,586
44,930
2.39
2.24

2003
2,996,994
42,719
2.34
2.30

There  are  no  future  contingent  payouts  related  to  any  of  the  above  acquisitions  and  no
portion of the purchase price was paid with our equity securities.  During 2004, we acquired 12 stores
for $91.6 million, which included $38.0 million of goodwill and $15.6 million of other intangible assets.
During  2003,  we  acquired  11  stores  for  $63.4  million,  which  included  $24.7  million  of  goodwill  and
$8.0 million of other intangible assets.

Within  one  year  from  the  purchase  date,  we  may  update  the  value  allocated  to  purchased
assets  and  the  resulting  goodwill  balances  for  information  received  regarding  the  valuation  of  such
assets as of the date of acquisition.

(19)

Recent Accounting Pronouncements

In  December  2004,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  SFAS  No.
123R, “Share-Based Payment: an amendment of FASB Statements No. 123 and 95,” which requires
companies to recognize in their income statement the grant-date fair value of stock options and other
equity-based compensation issued to employees.   SFAS No. 123R is effective for interim or annual
periods beginning after June 15, 2005.  Accordingly, we will adopt SFAS No. 123R in our third quarter
of 2005. See Note 1 Summary of Significant Accounting Policies – Stock-Based Compensation above
for  the  pro  forma  effects  of  how  SFAS  No.  123  would  have  affected  results  of  operations  in  2004,
2003  and  2002.   We  do  not  expect  the  results  of  SFAS  No.  123R  to  be  significantly  different  than
those of applying SFAS No. 123.  SFAS No. 123R will not have any effect on our cash flows.

In December 2004, the FASB issued SFAS No. 153, "Exchanges of Nonmonetary Assets." 
SFAS  No.  153  amends  APB  Opinion  No.  29,  "Accounting  for  Nonmonetary  Transactions,"  by
replacing the exception for exchanges of similar productive assets with an exception for exchanges
that do not have commercial substance.   A transaction has commercial substance if the future cash
flows of the entity are expected to change significantly as a result of the exchange.  SFAS No. 153 is
effective  for  fiscal  periods  beginning after  June  15,  2005.   We  do  not  expect  the  adoption  of  SFAS
No. 153 to have any effect on our financial position, results of operations or cash flow.

In October 2004, the FASB ratified Emerging Issues Task Force (“EITF”) 04-8, “Accounting
Issues  Related  to  Certain  Features  of  Contingently  Convertible  Debt  and  the  Effect  on  Diluted
Earnings  Per  Share.”   Pursuant  to  EITF  04-8,  we  are  required  to  include  2,255,314  shares  of
common stock issuable upon conversion of our outstanding convertible debt in our diluted earnings
per  share  calculations.   Diluted  EPS  in  prior  periods  in  which  the  convertible  debt  was  outstanding
have  been  restated.   Adoption  of  this  accounting  statement  change  did  not  affect  our  net  income,
cash flows or basic earnings per share.

In  December  2003,  the  FASB  issued  Interpretation  No.  46R  (FIN  46R),  “Consolidation  of
Variable  Interest  Entities,”  which  replaces  FIN  46.   FIN  46R  clarifies  the  application  of  Accounting
Research  Bulletin  No.  51,  “Consolidated  Financial  Statements,”  to  certain  entities  in  which  equity
investors  do  not  have  the  characteristics  of  a  controlling  financial  interest  or  do  not  have  sufficient
equity  at  risk  for  the  entity  to  finance  its  activities  without  additional  subordinated  financial  support
from  other  parties.  FIN  46R  applies  to  variable  interest  entities  (VIE’s)  created  after  December  31,
2003, and to VIE’s in which an enterprise obtains an interest after that date. It applies in the first fiscal
year  or  interim  period  ending  after  December  15,  2004  to  VIE’s  in  which  an  enterprise  holds  a

F-27

variable interest that it acquired before January 1, 2004. We do not have any VIEs and, therefore, the
adoption  of  FIN  46R  in  December  2004  did  not  have  any  effect  on  our  financial  position,  results  of
operations or cash flows.

In May 2003, the FASB issued SFAS No. 149, “Amendment of Statement 133 on Derivative
Instruments and Hedging Activities.”   SFAS No. 149 addresses certain accounting issues related to
hedging  activity  and  derivative  instruments  embedded  in  other  contracts.  
In  general,  the
amendments  require  contracts  with  comparable  characteristics  to  be  accounted  for  similarly.   In
addition, SFAS No. 149 provides guidance as to when a financing component of a derivative must be
given  special  reporting  treatment  in  the  statement  of  cash  flows.   SFAS  No.  149  is  effective  for
contracts entered into or modified after June 30, 2003.   The adoption of SFAS No. 149 did not have
any effect on our financial position, results of operations or cash flows.

(20)

Subsequent Events

Dividend
In  January  2005,  our  Board  of  Directors  approved  a  dividend  on  our  Class  A  and  Class  B
common  stock  of  $0.08  per  share  for  the  fourth  quarter  of  2004.   The  dividend,  which  will  total
approximately $1.5 million, will be paid on March 14, 2005 to shareholders of record on February 28,
2005.

Acquisitions
In  January  2005,  we  acquired  a  Chrysler  and  Jeep  franchise  in  Concord,  California.   The
franchises  were  added  to  our  Dodge  store  in  that  market.   The  store  is  now  named  Lithia  Chrysler
Dodge Jeep of Concord.

In  January  2005,  we  acquired  a  Chrysler  franchise  in  Eugene,  Oregon.   The  franchise  was

added to our Dodge store in that market.  The stores name is now Lithia Chrysler Dodge of Eugene.

In February 2005, we acquired a Chrysler, Dodge and Jeep store in Omaha, Nebraska.   The
store  has  anticipated  annualized  revenues  of  $110  million.   The  store  was  renamed Lithia  Chrysler
Dodge Jeep of Omaha.

F-28

CORPORATE INFORMATION

Annual Meeting

The Company’s Annual Meeting of Shareholders will be held at 4:00 P.M., Thursday, May 5, Rogue
Valley  Country  Club,  2660  Hillcrest  Road,  Medford,  Oregon,  97504.    Notice  of  the  meeting  and
proxy  statement  materials  are  being  sent  to  all  shareholders.    The  Company’s  Annual  Report  on
Form  10-K  for  the  year  ended  December  31,  2004  includes  all  information  as  filed  with  the
Securities and Exchange Commission,  except exhibits.

Shareholder Communications

The Company welcomes your comments about its operations or any aspect of its business.  Please
contact our Investor Relations Group at 1-541-776-6591.

Description of Business:

Automobile sales and service

Corporate Headquarters:

360 East Jackson Street, Medford, Oregon 97501

Trading Information
(As of March 8, 2005):

Auditors:

Legal Counsel:

Transfer Agent:

Executive Officers:

(NYSE - LAD)
19,114,333 shares issued and outstanding
Class A
Class B

15,352,102
3,762,231

KPMG LLP, Portland, Oregon

Foster, Pepper and Tooze, Portland, Oregon

Computershare Trust Company
350 Indian St., Suite 800
Golden, Colorado 80401

Sidney B. DeBoer, Chairman and Chief Executive Officer
M.L. Dick Heimann, President and Chief Operating Officer
R. Bradford Gray, Executive Vice President
Bryan DeBoer, Executive Vice President
Don Jones, Jr., Senior Vice President, Retail Operations
Jeffrey B. DeBoer, Senior Vice President and Chief
  Financial Officer

Lithia Board of Directors:

Sidney B. DeBoer
M.L. Dick Heimann
R. Bradford Gray
Thomas R. Becker
William J. Young
Gerald F. Taylor
Philip J. Romero